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A P U B L I C AT I O N O F T H E C O M M U N I T Y A F FA I R S D E PA R T M E N T O F T H E F E D E R A L R E S E R V E B A N K O F S A N F R A N C I S C O

VOLUME SEVENTEEN NUMBER 2

www.frbsf.org/community

SPECIAL ISSUE ON
BUILDING ASSETS
Savings In The Spotlight
Making a Case for Asset Building
Policies and Programs
Individual Development
Accounts
Engaging the Financial Services
Industry in Asset Building
Measuring Ownership
in America
CFED’s New Assets and
Opportunity Scorecard
The Asset Policy
Initiative of California
Building Momentum for Policy
Change at the State Level
From Refunds to Assets
Leveraging the Benefits of the
Earned Income Tax Credit

MAY
05

CI Notebook
This publication is produced by the Community
Affairs Department of the Federal Reserve Bank
of San Francisco. The magazine serves as a forum
to discuss issues relevant to community development in the Federal Reserve’s 12th District, and
to highlight innovative programs and ideas that
have the potential to improve the communities in
which we work.
Community Affairs Department
Federal Reserve Bank of San Francisco
101 Market Street, Mail Stop 640
San Francisco, CA 94105
www.frbsf.org
(415) 974-2765
fax: (415)393-1920
Joy Hoffmann
Vice President
Public Information and Community Affairs
joy.k.hoffmann@sf.frb.org
Jack Richards
Senior Manager
jack.richards@sf.frb.org
Scott Turner
Manager
scott.turner@sf.frb.org
Lauren Mercado-Briosos
Staff Assistant
lauren.mercado-briosos@sf.frb.org
Research Staff
Naomi Cytron
Community Affairs Specialist
naomi.cytron@sf.frb.org
John Olson
Director
Center for Community Development Investments
john.olson@sf.frb.org
Carolina Reid
Senior Community Affairs Specialist
carolina.reid@sf.frb.org
Field Staff
Jan Bontrager
Senior Community Affairs Specialist
(Tucson)
jan.bontrager@sf.frb.org
Melody Nava
Senior Community Affairs Specialist
(Los Angeles)
melody.nava@sf.frb.org
Craig Nolte
Senior Community Affairs Specialist
(Seattle)
craig.nolte@sf.frb.org
Lena Robinson
Community Affairs Specialist
(San Francisco)
lena.robinson@sf.frb.org
Graphic Design
Steve Baxter
Communicating Arts
steve.baxter@sf.frb.org

by Joy Hoffmann
Community Affairs Officer

T

his year, the Community Affairs Offices of the Federal Reserve System have
launched an exciting System-wide initiative on asset building, Innovations
in Asset Building Policy, Products and Programs. In partnership with CFED,
a national nonprofit that focuses on expanding economic opportunity, the
initiative will address the challenges and opportunities facing the asset building field.
By marshaling the collective strengths of CFED and the Federal Reserve System, the
initiative promises to make a significant contribution to efforts to develop assets
among low-income families.
Why focus on building assets among the poor?
For one thing, the numbers demand it. As the articles in this issue of Community
Investments point out, the gap between rich and poor in our country is wider than
at any time in the past 75 years. One in four families has zero or negative financial
assets. One in five owes more than it owns.
For another, building assets among the poor may be the best chance we have for
breaking the intergenerational cycle of poverty and for creating economically vibrant
and healthy communities. Assets can open the door to getting a college degree, buying
a home, or starting a small business. Building assets means building opportunity,
providing families with hope for their—and their children’s—future.
To help kick off the initiative, this issue of Community Investments focuses on asset
building policies and programs across the nation. The articles provide an overview
of the asset building field and examine the impact of programs such as Individual
Development Accounts and the Earned Income Tax Credit. As part of the partnership
with CFED, we are proud to provide highlights from their new Assets and Opportunity
Scorecard: Financial Security Across the States. The report and its accompanying
website, launched this month, provide an important benchmark for understanding the
distribution of assets across the nation.
We are also excited to share with you some of the ground-breaking asset building
policies and programs in the 12th District. From the Working Families Credit in San
Francisco to the Nevada Individual Development Account Collaborative, the case
studies throughout the magazine show how innovative ideas and new partnerships
are having a big impact on building assets among the poor in our District.
With pundits and politicians debating Social Security reform and laying the
foundation for a “new ownership society,” there is no better time to ask the questions,
“Ownership for whom? And how?” We have an incredible opportunity here to ensure
that the benefits of ownership flow to all of our communities. We hope that you enjoy
this issue of Community Investments, and we look forward to sharing with you the
ongoing results of our asset building initiative.

Inside this Issue
Savings in the Spotlight ................................................ 3
Individual Development Accounts ................................ 11
Measuring Ownership in America ................................ 15
The Asset Policy Initiative of California ........................ 17
From Refunds to Assets ............................................... 20

Savings In The Spotlight
Making a Case for Asset Building Policies and Programs

by Carolina Reid, Community Affairs Department, Federal Reserve Bank of San Francisco
with contributions from Heather McCulloch, Consultant on Asset Building Strategies

T

he last decade has witnessed a general improvement
in the nation’s wealth. Between 1992 and 2001,
inflation-adjusted incomes of families rose broadly,
and family net worth increased from a median of
$61,300 in 1992 to $86,100 in 2001.1 A larger proportion of
families had access to savings, checking, or other transaction
accounts than ever before,2 and the median holdings in
these accounts rose 21.2 percent between 1998 and 2001.3
The median value of retirement accounts, mutual funds, and
home equity also grew over the same time period.
These positive trends, however, mask a growing divide
between rich and poor. By the close of the 1990s, wealth
inequality in the United States was greater than at any other
time since the New Deal.4 In 2001, the wealthiest one percent
of U.S. families held about a third of the nation’s wealth,
while the bottom half held less than three percent (Figure
1.3).5 Wealth inequality dwarfs income inequality, with
low levels of asset ownership reaching well into the middle
class.6 According to CFED’s 2005 Assets and Opportunity
Scorecard, one in four households does not own enough to
support itself, even at the poverty line, for three months.
Racial inequalities also loom large. The typical AfricanAmerican household has less than six cents of wealth for
every corresponding dollar in the typical white American
household (see accompanying article, Measuring Ownership
in America).
While low incomes clearly underlie the lack of assets
among the poor, government policies have contributed
to rather than ameliorated the wealth gap.7 Asset building
policies such as the mortgage interest tax deduction and
federally-subsidized retirement plans, for example, tend to

May 2005

disproportionately benefit the wealthiest of households.
One report estimates that over a third of the benefits of
asset building tax expenditures go to the richest one percent
of Americans—those who typically earn over $1 million per
year—while less than five percent of the benefits go to the
bottom 60 percent of taxpayers (Box 1.1: Hidden in Plain
Sight).8 Ironically, public benefit programs such as welfare
and food stamps have made it harder for poor families to
save and break the cycle of poverty. “Asset limits” in these
programs have typically disqualified families from receiving
benefits if they accumulate more than a limited amount of
savings, providing a disincentive for poor families to save.
Inadequate access to mainstream financial services, such as
savings or interest bearing checking accounts, has further
hindered the ability of the poor to build assets.9

In 2001, the wealthiest one percent of
U.S. families held about a third of the
nation’s wealth, while the bottom half
held less than three percent.
Since the early 1990s, a growing asset building movement
has been making the case that assets are critical to enabling
families to move into the economic mainstream and up the
economic ladder. Advocates argue that without savings or
assets, families are especially vulnerable to economic crises
that could result from a fluctuating job market, an illness,

3

Hidden in Plain Sight: The Federal Asset Building Budget

Box 1.1

Today – through a diverse array of initiatives—the federal government spends billions of dollars to foster asset building.
CFED, a national nonprofit that focuses on expanding economic opportunity, recently conducted a comprehensive analysis
of federal spending and tax policy to determine how much American asset building initiatives cost, where the money goes,
and who benefits.
The study, “Hidden in Plain Sight,” reveals that in Fiscal Year 2003:
•

Federal asset policies, conservatively measured, totaled at least $335 billion.

•

Federal asset policies include both direct spending (outlays) and preferences and incentives (tax expenditures). Tax
incentives far eclipsed direct spending: for every dollar spent on asset building outlays, the government gave up $642
in revenue through tax expenditures that reward asset building behavior.

•

Federal policies disproportionately benefit those who already have assets. Analysis of the largest spending categories
shows that over a third of the benefits went to the wealthiest one percent of Americans—those who typically earn over
$1 million per year. In contrast, less than five percent of the benefits went to the bottom 60 percent of taxpayers.

•

Federal spending to stimulate asset building results from many uncoordinated policies. There is no coherent strategy,
no explicit asset budget, and little public scrutiny.

How big is this asset building budget? Even by the standards of the federal government, $335 billion is a lot of money. It

is nine times more than the government spent on building roads, bridges, and mass transportation systems ($37 billion). It is
almost 10 times more than what Washington spent on housing assistance programs ($35 billion). It is 15 times more than the
government invested in higher education ($23 billion). And, to put it in perspective, this $335 billion compares to a national
defense budget of $405 billion.

Where does the money go? More than 98 percent goes to support homeownership, reward retirement savings, and subsidize
certain kinds of savings and investments (i.e. capital gains and estate transfers).

Who benefits? Many of the programs are theoretically universal, and there are some specifically aimed at the middle class
and the poor. In practice, however, the data show the major beneficiaries are those who already have the most assets (see
Figure 1.1).
Figure 1.1 The Federal Asset Building Budget: Distribution of Benefits
If a taxpayer’s income is in the:

Then their average benefit is:

Bottom 20 percent

$4.24

Second 20 percent

$34.26

Middle 20 percent

$173.45

Fourth 20 percent
Next 10 percent

$705.64
$1,959.68

Next 5 percent

$3,060.69

Top 1 percent

$38,107.10

Note: Includes mortgage interest, property tax deductions, and preferential rates on capital gains and dividends.

The critical importance of assets in stabilizing American families and the vast amount spent to help them accumulate assets calls for a more rational and transparent approach to this federal investment. Robust public debate and an explicit asset
development budget are needed to inform policymaking and to frame national decisions about how federal dollars are spent.
“Hidden in Plain Sight” highlights the need for a coordinated strategy to facilitate asset accumulation among Americans and to
ensure that the benefits of asset building expenditures are distributed more equitably. CFED intends to follow up on the study
by examining policy implications and analyzing asset building policies at the state level.
A summary document, as well as the complete version of “Hidden in Plain Sight: A Look at the $335 Billion Federal Asset-Building
Budget,” written by Lillian Woo, William Schweke, and David Buchholz, is available for free download at www.cfed.org.

4

May 2005

or a divorce in the family. Having savings, in contrast,
can provide a buffer in tough economic times. More
importantly, savings hold the promise of breaking the cycle
of intergenerational poverty by providing access to higher
education or homeownership. In short, while income enables
families to get by, assets are the key to getting ahead. 10
Assets for the Poor: The Experience with
Individual Development Accounts
This growing awareness of the role of assets in building
economic self-sufficiency has driven efforts in communities
across the country to expand opportunities for low- and
moderate-income families to save and invest. Great strides
have been made, particularly in the introduction and
development of Individual Development Accounts (IDAs),
a dedicated savings account for the poor.
Although specific program features vary, IDAs help lowincome people save for a specified asset building purpose,

most commonly purchasing a home, starting a small
business, or paying for continued education. Accountholders
make monthly contributions to an account, usually over
a one- to four-year period, and their savings are matched
at a predetermined rate, typically at a rate of 1:1 to 3:1.
Accountholders also take mandatory classes in budgeting
and financial management, and receive specialized training
in their asset area (e.g. homebuyer education). Matching
and operating funds come from both public and private
sources, and contributions are usually capped to control
program costs.
Nationwide, IDAs have grown from three programs in
1995 to more than 500 programs in 2002, and anywhere
between 20,000 and 50,000 low-income households have
opened accounts.11 As of March 2004, 34 states included
IDAs in their state cash welfare plans, although funding
levels vary widely. And nearly all states have raised welfarerelated asset limits (Figure 1.2: State Asset Policy in the 12th
District).

Figure 1.2 Building Assets – Policies in the States of the Federal Reserve’s 12th District
State

IDA Legislation1

State funds
appropriated for IDAs

State
EITC2

Asset Limits for TANF3

State
Housing
Trust Fund

Alaska

None

N/A

N/A

$2000 or less, home and cars generally
excluded

No

Arizona

Passed, Developing State
Supported Program

No

No

$2000 or less, home and one car excluded

Yes

California

Passed but on hold

No

No

$2000 or less ($3000 if over 60), home
and one car excluded per adult

Yes

Hawaii

Passed but on hold

State Tax Credits expired
in 2004

No

$5000 or less, home and all cars excluded

Idaho

Passed, Developing State
Supported Program

No

No

$2000 or less, home excluded, car value
exceeding $4650 counted

Yes

Nevada

None

N/A

N/A

$2000 or less, home and one car excluded

Yes

Yes: State Tax Credits
for IDA Contributors

Yes

$2500 or less for first time applicants
or those not progressing in workplan,
$10,000 or less if progressing in
workplan; home excluded, car equity value
over $10,000 counted

Yes

N/A

No

$2000 or less, car equity value over $8000
counted

Yes

Yes: State General Funds

N/A

$1000 or less, home excluded, car value
over $5000 counted

Yes

Passed, State Supported
Oregon

(Children’s Savings
Account Program passed
but never funded)

Utah

Passed but expired

Washington

Passed, State Supported

Yes (Rental
Housing Trust
Fund Only)

Sources: Center for Social Development, “IDA Policy in the States,” 2005, and Leslie Parrish (2005). “To Save or Not to Save: Reforming Asset Limits in Public
Assistance Programs to Encourage Low-Income Americans to Save and Build Assets,” Washington D.C.: The New America Foundation.
1
2
3

The majority of states in the 12th District have passed some type of IDA legislation, but only a few among them have appropriated state funding,
either in the form of matching funds or state tax credits, for IDA program development.
Alaska, Nevada, and Washington do not have a state income tax.
Asset limits disqualify families from receiving Temporary Assistance for Needy Families (TANF) benefits if they accumulate more than a limited
amount of savings, providing a disincentive for poor families to save.

May 2005

5

The Assets for Arizona Institute

Box 1.2

The Assets for Arizona Institute ™ (the Institute), an effort sponsored by the nonprofit Mesa Community Action Network, Inc.,
is looking to open at least 10,000 new IDAs in Arizona in the next five years. “When we looked at the market for IDAs in Arizona
and saw the task ahead, we knew that one little voice wasn’t going to be heard,” said Karen LaFrance, Project Director for the
Institute and Executive Director of Mesa’s Neighborhood Economic Development Corporation. “We needed a statewide coalition, with lots of partners all working towards the same goal.”
To support this effort, the Institute staffs a statewide collaborative of representatives from established and emerging IDA programs, financial institutions, bank regulatory agencies, community organizations, local and tribal governments, and philanthropies interested in asset building strategies and programs. The Institute’s aim is to leverage each of the collaborative member’s
strengths, avoid duplicating efforts, and explore new ways to deliver IDAs.
The collaborative structure provides many benefits, including the ability to share ideas and expertise, pool resources, and manage data for reporting and evaluation. One funding partner, the Arizona Community Foundation, has established the Assets for
Arizonans Fund to solicit private sector contributions. Institute partners are advocating for changes in state policy that would
make funding IDAs more appealing to the private sector, such as instituting an IDA tax credit. Efforts are also underway to
encourage employers to offer workplace-based IDAs.
Arizona’s IDA programs are showing promising results. The number of IDA programs in Arizona has grown from nine programs
in 2003 to 25 programs as of March of 2005. The programs currently have 618 open accounts, and another 468 families have
purchased assets with their savings. Account holders’ savings of over $1.8 million have leveraged more than $20 million in
cumulative private investment, mostly as bank mortgages for first-time, low- and moderate-income home buyers. The Institute
hopes to lead the way in increasing these numbers exponentially in the coming years.
For more information about the Assets for Arizona Institute, visit www.assetsaz.org/Index.htm or contact Karen LaFrance at
klaf@nedco-mesa.org.

The growth in IDAs across the country raises the question
of whether or not these accounts can help the poor build
assets. Quite simply, do IDAs work?
Evidence from the American Dream Demonstration
(ADD) evaluation suggests that they do.12 The evaluation
showed that even very poor families—those living at or close
to the federal poverty line—can save money if given the
institutional structure and incentives to do so. Participants
in the ADD saved an average of $1,500 over roughly two
years.13 Participants who made a matched withdrawal from
their account received a payment of approximately $2,500,
including the matching funds. Nearly a third of these families
used the funds to buy a home, while other families used their
savings to start a small business, continue their education,
or undertake home repair. Perhaps the most important
finding from the demonstration was that savings rates were
not necessarily correlated with income levels. Elements of
the program’s structure—i.e., the match rate and receiving
financial education—were more important predictors of how
much a family saved than either their personal characteristics
or how much they earned. These results support the idea
that IDAs, by providing low-income households access to
accounts, savings incentives, and financial education, are an
effective strategy for helping low-income households build
savings and accumulate assets.

6

Asset Building: The Road Ahead
While the introduction of IDAs represents an enormous
step towards building the assets of low-income families, it is
unlikely that IDAs alone will help to close the wealth gap in
the United States. For all their benefits, IDA programs also
have significant limitations.
First, while some families in the ADD were successful
savers and were able to turn their savings into assets, a
high percentage of participants (44 percent) dropped out
of the program or were unable to save more than $100.
For many working poor families, every penny goes toward
meeting basic needs, and unanticipated expenses or income
instability can derail savings plans. There’s also the question
of whether or not the poor can save enough to leverage
wealth building assets such as a home. For the average ADD
participant, monthly deposits ranged between $20 and $35,
with a yearly accumulated savings of around $700 including
matching funds.14 Especially for low-income families living
in high-cost housing areas such as San Francisco, Seattle, or
Honolulu, this level of savings alone may not be sufficient
to enter the homeownership market. In order to have impact
over the long-term, IDAs need to be part of a much broader
continuum of asset building strategies (see accompanying
article, The Asset Policy Initiative of California).15

May 2005

Innovations in Financing: The Oregon IDA Tax Credit

Box 1.3

Oregon has been at the forefront of promoting asset building legislation since the idea of savings for the poor first emerged in
the early 1990s. State legislators like Beverly Stein and Jeanette Hamby realized the potential of IDAs to help build savings for
children and low-income families, and worked diligently to get asset building activities on the policy agenda. But while the idea of
IDAs had broad-based, bipartisan political support, the lingering question was, “Who would pay for it?”1
Today, Oregon is one of only a handful of states that fund IDAs through a state tax credit.2 The tax credit works like this: individuals who make a $100 charitable donation qualify for a $75 credit against their state income taxes, along with the potential benefit
on their federal tax return of the charitable contribution. The advantage of the tax credit is that it does not require an appropriation
from the state budget, since it leverages private dollars for IDA programs.
Last year, Oregon successfully raised $660,000 for its IDA program, fully leveraging all $500,000 of the tax credits authorized by
the bill. Since the program’s inception, more than 250 households have opened IDAs. Oregon’s Department of Housing and Community Services coordinates the statewide initiative, while day-to-day program management is out-sourced to the Neighborhood
Partnership Fund (NPF), a Portland-based statewide community development nonprofit. The Celilo Group, a local consulting firm,
markets the IDA tax credit to generate contributions.
Oregon’s experience with the tax credit provides three useful lessons. The first is to keep the program simple. Because donations are sent directly to NPF, the program eliminates the administrative burden and costs that often accompany funds channeled
through state coffers. Second, the value of the credit is an important factor in the success of the program. Oregon’s original legislation requested only a 25 percent tax credit. While this would have produced a higher level of total funding for the IDA program
(the possibility of raising $2 million with the same $500,000 in lost state revenue), this level of credit failed to attract contributors.3 Finally, state policy change does not happen overnight. It took nearly a decade of championing asset building initiatives in
Oregon’s state legislature to move from a “great idea” to a funded program. As Beverly Stein recognized early on, “This kind of
legislation is a multi-year project. Boldness must be accompanied by persistence.”4
David Foster, policy strategist with Oregon’s Department of Housing and Community Services and an early proponent of asset
building, notes that while there is bipartisan support for asset building strategies, long term investment in IDAs will depend on
research that demonstrates their ability to help low-income households become financially self-sufficient. As Foster notes, “Individual Development Accounts aren’t the end game. If we can show that IDAs are the first step that helps people to change their
lives, then we have real magic and a real message that we can take to policy-makers.”
1
2
3
4

Robert Freedman (2003). “The Oregon Children’s Development Account Story,” Working Paper No. 03-19, St. Louis:
Center for Social Development.
Gena S. Gunn, Anupama Jacob, and Melinda Lewis (2003). “Tax Credits and IDA Programs,” Policy Report, St. Louis:
Center for Social Development.
Hawaii has faced similar challenges with tax credit legislation—its 50 percent state tax credit expired in December 2004 as
groups were unable to leverage the funds authorized in the legislation.
Robert Freedman, Working Paper No. 03-19, p. 5.

Second, experience with IDA programs across the country
reveals that the costs of program delivery are currently too high
to reach the millions of Americans who lack savings. Many
IDA programs are run by small nonprofits, consist of 10-50
accounts, and use a supportive services model with frequent
personal interaction and counseling. On the positive side,
this type of case management approach means that IDAs
have been able to reach people who may not otherwise be
able to build assets—for example, immigrants with language
barriers or clients transitioning from welfare to work. On
the downside, this highly tailored, small-scale approach also
means that IDAs are expensive. Program costs vary, but some
estimates suggest annual program expenditures of between
$850 and $2000 per active participant.16 In the ADD, $1

May 2005

saved in an IDA costs about $3 in program expenditures.
While these costs are in line with or lower than the costs of
other social programs such as Head Start and JOBS, they
exceed the costs of more universal asset building products
such as pension plans.17
In addition to high program costs, IDAs lack a dedicated
funding stream, raising the question of whether these
programs are financially sustainable. Federal spending on
IDAs remains at token levels—about $185 million to date—far
from the levels of funding needed to bring the programs to
scale.18 The vast majority of federal funding for IDAs is the
Assets for Independence Act (AFIA), which provided $125
million for IDA programs over a five-year period. The Act
is currently up for reauthorization. In addition to uncertain

7

levels of federal funding, community groups are finding it
increasingly difficult to locate match dollars and operating
funds.19 Programs are often forced to cobble together funding
from multiple sources, which in turn raises complications
in reporting and tracking as different funding streams have
different program requirements and income guidelines.20
And while banks across the nation have been committed
and engaged partners in IDA programs, the accounts are not
yet part of a profitable business model, and are generally
undertaken for CRA or community development reasons
(see accompanying article, IDAs: Engaging the Financial
Services Industry in Asset Building).21

Figure 1.3 The Distribution of Wealth (Thousands of 2001 dollars)
833.6

Income Percentile
Bottom 20
Top 10

364
300

Practitioners, advocates, bankers,
and researchers are all working on
developing innovative ways to move
the asset building field forward.

65
7.9

Advocates of asset building policies are well aware of these
challenges, and often talk about how to turn IDAs from a
“program into a product,” how to “go to scale,” or how to
develop “universal” asset building policies. Practitioners,
advocates, bankers, and researchers are all working on
developing innovative ways to move the asset building field
forward.
One promising development in the field is the emergence
of IDA collaboratives. Collaborative structures reduce costs
by centralizing the “back room” functions such as data
management, fundraising, and reporting requirements. One
report estimated that a collaborative structure may reduce
the average cost per active participant by approximately 50
percent over the costs of decentralized, individual agency
models.22 Collaboratives also serve as a way to share
information and data, with more experienced collaborative
members providing technical support and best practices to
partners just launching IDA programs (Box 1.2: Assets for
Arizona Institute).
IDA programs are also experimenting with “market
segmentation” as a way to reduce costs and still serve a wide
range of clients. Recognizing that low-income households are
not a homogenous group, collaboratives such as the Assets
for All Alliance in northern California are experimenting
with IDAs that have different levels of support and education
depending on an individual’s needs. Assets for All Alliance,
for example, has several IDA products. The “fast-track” IDA
targets households who have a very time-sensitive savings
goal, such as paying for tuition for a child who is a highschool senior or who has already enrolled in college. The
“single-track” IDA targets households that have a common
savings goal, such as homeownership. “By tailoring the
financial education and case-management to meet the

8

Median Net
Worth

2
Median Value
Median Value
of Financial Assets* of Equity held in
Primary Residence*

Source: 2001 Survey of Consumer Finances, Federal Reserve Board
* Only includes families holding assets.

needs of a group of households focused on a single asset
goal, we are able to provide more customized training and
provide these families with the opportunity for greater peer
learning and support,” said Eric Weaver, executive director
of Lenders for Community Development, which manages
the Assets for All Alliance. Packaging the IDAs as a distinct
“education savings product” or “homeownership savings
product” allows the Alliance to efficiently serve households
that have different levels of financial management skills but
a common savings goal, thereby reducing costs.
On the funding side, IDAs may receive a boost in the
form of federal tax credits. The Savings for Working Families
Act (SWFA), part of the Family and Community Protection
Act, would authorize the creation of 300,000 IDAs through
$450 million in federal tax credits for financial institutions
that offer accounts. Under this program, participants could
deposit up to $1,500 a year. For each dollar the financial
institution matches, they would receive a tax credit, up to
$500 per IDA account per year. First raised in 1999, SWFA
has been reintroduced every year since with a growing roster
of bipartisan support. Oregon’s state legislature has passed
a state level tax credit as a way to leverage private dollars for
IDAs, demonstrating the effectiveness of tax credits as a way
to fund IDA programs (Box 1.3: Innovations in Financing:
The Oregon IDA Tax Credit).
Ultimately, the challenge will be to take the lessons

May 2005

The Next Generation of Asset Building:

Juma Ventures

Box 1.4

Buy a Ben and Jerry’s Peace Pop or a Tully’s coffee at San Francisco’s SBC Park, and it’s likely you’re buying it from a teenager
participating in a workforce development program run by Juma Ventures, a nonprofit organization in the Bay Area that provides
employment opportunities for low-income youth between the ages of 15 and 19.
There is more to Juma than just jobs. In 1998, Juma decided to tailor the emerging IDA model to the specific needs of youth.
Mimi Frusha, Asset Services Manager at Juma, says that the motivation for starting a youth IDA initiative was the realization that
“young adulthood is an important window of opportunity in which to introduce the concepts of saving and building assets.”
Today, Juma’s FutureFundz IDA program is the largest asset building program for youth in the nation. FutureFundz matches
savings for non-education related investments—which can include a computer purchase, childcare, or first and last months’
rent—at a rate of 2:1. To provide an added incentive towards saving for education-related expenses, these deposits are matched
at a rate of 3:1. Participants take classes in basic budgeting and financial management, but they also receive training on their
“money personality,” (e.g. money avoider, money binger, money worrier) and discuss money myths (e.g. “you can’t take it with
you, so why save?”). Through this training, youth develop an understanding of their money psychology and learn how to make
a connection between the concept of saving and their goals for the future.
The success of the program relies on a strong partnership with Citibank, which offers free savings accounts to FutureFundz
participants. To reduce the costs of managing these accounts, Juma uses online technology to open the accounts, to check balances, and to transfer funds between accounts. To date, FutureFundz has opened over 400 accounts, with savings’ withdrawals
totaling over $380,000.
Recently, Juma Ventures was chosen to participate in CFED’s national SEED (Saving for Education, Entrepreneurship, and Downpayment) Initiative.1 SEED is a demonstration project that tests the efficacy and policy potential of a national system of savings
accounts for children. Targeted at youth between the ages of 14 and 18, Juma’s SEED program focuses on helping young adults
save for their education.
Juma’s SEED program is unique in two ways. First, it gives participants “incentive grants” for meeting certain goals. A youth
who graduates from high school receives $300, and he or she can earn an additional $200 for completing a course in financial
education. If the youth chooses to deposit these incentive payments into their SEED account, the money is matched one-forone for a total of $1000. Frusha says that these incentive payments are particularly important for youth who don’t work and
therefore don’t have a source of income.
Second, the SEED program allows anyone to make a deposit into the account on the participant’s behalf: parents, siblings,
grandparents. Parents can even set up a direct deposit into their child’s account. “It’s a way to get the whole family involved
and to address the generational link to savings and wealth building,” says Frusha. “It can be really powerful for a parent who
has never had their own bank account to see what happens when they put aside money for their child to go to college.”
Frusha and others hope that Juma’s experiences with FutureFundz and SEED will help to influence the policy debate surrounding
universal children’s savings accounts. “We are excited that our experiences will be used to make sure that national policies are
based on ideas that work. The work we’re doing here and policies like the recently introduced ASPIRE Act can help kids save
and build assets, which we’ve learned is key to expanding their opportunities and securing their financial future.”
For more information on Juma Ventures, visit www.jumaventures.org or contact Mary Bussi at 415-371-0727 x 216,
maryb@jumaventures.org.
1

Saving, Entrepreneurship, Education and Downpayment (SEED) is an initiative of CFED, in partnership with the Center for Social
Development, University of Kansas School of Social Welfare, the New America Foundation, the Initiative on Financial Security of the Aspen Institute, and community partners nationwide.

May 2005

9

learned from IDAs and translate them into a universal asset
building policy. Policies such as the Homestead Act and
the GI Bill were successful precisely because they expanded
wealth across the population and were not targeted only at
the poor. According to Ray Boshara, director of the Asset
Building Program at New American Foundation, “IDAs
are the successful downpayment on the broader vision for
helping low-income people save and accumulate assets.” 23
One idea that is garnering broad support is the introduction
of universal children’s savings accounts (Box 1.4: The Next
Generation of Asset Building). Introduced in both the House
and the Senate on April 21, 2005, the America Saving for
Personal Investment, Retirement, and Education Act (The
ASPIRE Act) would provide every newborn a savings account
endowed with $500.24 Children in families earning under
the national median income would be eligible for a savings
match of up to $500 each year until the accountholder turns
18, at which time the money could be used for education or
be rolled over to save for a home or retirement. The accounts
would be treated as Roth IRAs, and could serve as a lifelong savings platform.25 While every child would have an
account, it would especially benefit the 26 percent of white
children, 52 percent of black children, and 54 percent of
Hispanic children who start life in households without any

resources for investment.26 The Act has bipartisan backing in
both the House and the Senate, and supporters are hopeful
that it will be adopted.27
Other promising ideas include encouraging retirement
savings for low-income workers by creating a universal
401(k) type plan, making state-based “529” college savings
plans more attractive to low-income households, and
using electronic funds transfers to foster better access to
mainstream financial services.28
Conclusion
It is easy to forget how far the asset building field has
come in only a decade. When the idea of IDAs was first
introduced, the prevailing sentiment was that families with
limited incomes couldn’t save. Today, the question is no
longer whether the poor can build assets, but rather how
to develop policies that support the goal of an equitable
“ownership society.” IDAs remain an important first step,
providing many low-income households with their first
access to banking services and financial education. The
challenge now is to take the lessons learned from IDAs and
develop a continuum of asset building policies that work to
close the wealth gap and to expand economic security and
opportunity for the nation’s poor.

Households on the brink
Asset poverty measures the proportion of households without sufficient net worth to subsist at the poverty level for three months
in the event of income loss. Six of the nine states in the Federal Reserve’s 12th District have some of the highest asset poverty
rates in the nation.

Percent of households
that are asset-poor
Below 18%
18 – 20%
20 – 23%
23 – 25%
Above 25%

Source: CFED 2005 Assets and Opportunity Scorecard calculations based on 2002 Census Bureau figures.

10

May 2005

Individual Development Accounts
Engaging the Financial Services Industry in Asset Building

By Naomi Cytron and Carolina Reid, Community Affairs Department, Federal Reserve Bank of San Francisco

A

nywhere between 10 million and 22 million U.S.
families—most of them earning less than $25,000
per year—are unbanked, meaning that they lack a
basic checking or savings account.1 Instead, these
families rely on alternative financial services—check-cashing
outlets, pawn shops, rent-to-own firms, and payday lenders—for most of their day-to-day financial needs.
In addition to the high fees and interest rates charged to
consumers (which in some cases can translate into a 300%
APR), one of the most significant consequences of this
two-tier financial services system is that large numbers of
low-income families lack the tools they need to save, build
assets, and become part of the “ownership society.”2 Check
cashers and payday lenders do not offer asset building
services, nor do they offer products that help people build
a positive credit history. On the other hand, research shows
that families with bank accounts are more likely to save and
own other assets, and that access to a bank account makes it
easier for low-income families to save.3,4
Financial institutions therefore play an important role
in asset building initiatives, from offering that first saving
account to providing affordable home or business loans,
financial education, and more recently, IDAs. Since IDAs
can serve as an important tool for “banking the unbanked,”
which benefits both consumers and financial institutions, it
is important to analyze how IDAs fit into a financial institution’s business model. Are they sustainable? How can financial institutions expand the IDA programs that they currently offer? And what will it take for more financial institutions
to offer IDAs? No matter how strong the grassroots support
for IDAs may be, if they don’t work for financial institutions, they’ll “wither on the vine.”5
Two recent surveys of financial institutions, one conducted by the Federal Reserve Bank of Chicago6 and the other
by the Center for Community Capitalism,7 shed light on
these questions.

May 2005

The major finding from these surveys is that most financial
institutions participate in IDAs for community development
reasons, and that the IDA partnership is the continuation
of an ongoing relationship with a local community
organization (Figure 2.1). As Brian Stewart of Washington
Mutual in Oregon notes, “In many cases, we participate
in an IDA program to develop and strengthen our overall
relationship with the sponsoring organization.” Financial
institutions rely on nonprofit partners to provide key aspects
of program delivery—including financial education, program
marketing, and client prescreening—and many (71 percent)
of the financial institutions offering large programs would
not continue to offer IDAs without the nonprofit partner’s
involvement.

No matter how strong the grassroots
support for IDAs may be, if they
don’t work for financial institutions,
they’ll “wither on the vine.”
Financial institutions also participate in IDAs to meet
their Community Reinvestment Act (CRA) obligations.
Partnership in an IDA program can potentially meet portions
of all three CRA tests—lending, investment, and service. For
example, financial institutions could receive credit under
the service test for holding the client accounts or providing
financial education; under the lending test if loans are made
to accountholders after they have reached savings goals; and
under the investment test if the financial institution supports
service provider operations or provides match funds. As
a result, financial institutions are an important source

11

Figure 2.1 IDA programs typically develop out of long-standing relationships between financial institutions and nonprofits

Length of Prior Relationship
Prior Relationship in Place

40
Yes
No

28.8

32.8

34.3

30

19.4

20

71.2

10.4

10
3.0
0
1 year

2 years

3-5 years

6-10 years

More than
10 years

Source: Center for Community Capitalism Financial Institution Survey of Individual Development Account Programs (2002)

of funding for IDA programs. More than half of all IDA
programs and 70 percent of all large programs receive direct
financial support from their financial institution partner.
Research based on the Center for Community Capitalism
survey suggests, however, that more could be done to raise
awareness of how IDAs can meet CRA obligations and
to clarify how IDA programs will be treated under CRA
examinations.8
The surveys also reveal that most IDA programs are not
profitable (Figure 2.2). Nearly all IDA programs waive
monthly account fees, offer interest-bearing accounts, and
do not assess transaction fees. Combined with low balances
and frequent transactions, the lack of fees translates into a
loss of revenue for the bank. The start-up and administrative
costs of running an IDA program can also be high. In addition to holding accounts, financial institutions are often involved with submitting the paperwork for match funds and
monitoring accounts for unauthorized withdrawals.
Consistent with the community development reasons
cited above, the expectation of profit isn’t what motivates
the decision to participate in an IDA program, and a large
number do not subject these programs to financial scrutiny.
As one banking official said, “I think we looked at [IDAs] as
something we have to do because of the merits of the program itself and the benefits to the individuals participating.
We didn’t look at it as a cost-benefit analysis.” 9
Some financial institutions, however, believe that the benefit of IDAs for the bottom line may be in the business they
generate in the future. Many use IDAs as an inroad into
the “unbanked” market, and view these accounts as forming
the basis for a long-term relationship with accountholders. For example, the assets in IDA accounts can generate

12

cross-selling opportunities for other bank products such
as mortgages, small-business loans, student loans, and car
loans.10 U.S. Bank, an IDA partner with Lincoln Action
Program (LAP) in Nebraska, reported that IDA clients typically opened four other accounts with the bank. The bank
estimates that every dollar it invests in the program has the
potential to generate $12 in assets.11

Financial institutions are an important
source of funding for IDA programs.
More than half of all IDA programs
and 70 percent of all large programs
receive direct financial support from
their financial institution partner.
Whether or not IDAs live up to their promise for profit in
the future remains to be seen. And although profit may not
be the primary motivation for participating in IDA programs
in the present, IDAs are more likely to succeed over the long
term if efforts are made to decrease the costs in delivering
them. One CRA officer in the Center for Community
Capitalism survey suggested that IDA programs need to
develop their own revenue base as a longer term objective.
“Community development has to be sustainable. It needs to
have some type of business profit-developing mechanism.
I don’t mean big—just something not in the red. You can’t
sustain the program without it.” 12

May 2005

40

39.5

35
32.7
Figure 2.2 Financial viability of

30

IDA programs: Can financial
institutions break even?

25

Source: Center for Community Capitalism
Financial Institution Survey of Individual
Development Account Programs (2002)

20
15

13.6
10.9

10
5

3.2

0
Significantly
above
Break-even

Just above
Break-even

Innovations in IDA Practice
What will make this possible? Some promising ideas include:
Standardizing products and developing technological
innovations. Already, large financial institutions that sponsor more than one program take steps to standardize the
IDA saving products and procedures in order to reduce
costs. Washington Mutual now collaborates in over 30 IDA
programs and holds more than 1,500 accounts nationwide.
To be able to reach this level of operations, Stewart says that
they “modified an existing savings account vehicle rather
than creating a new product. We also developed standardized policies and procedures for account opening and created document templates easing program implementation
in multiple markets.” U.S. Bank has developed the technology to produce streamlined monthly statements with two
columns showing the total savings and the earned match,
and to transmit balances electronically to specialized IDA
software housed at nonprofits. 13
Building the capacity of nonprofit partners. The Center
for Community Capitalism survey reveals that one factor
limiting the expansion of IDA programs within financial
institutions is the capacity of their nonprofit partners.
Given the relatively high fixed costs of embarking on an
IDA program, more accounts would make it more attractive
for financial institutions to participate. While the limiting
factor for nonprofits is often a lack of matching funds, there
is the opportunity for banks to work with their nonprofit
partners to improve their capacity to recruit participants,

May 2005

At Break-even

Just below
Break-even

Significantly
below
Break-even

open accounts (e.g. prescreening and paperwork assistance),
and educate accountholders about the differences in loan
products (e.g. adjustable versus fixed rate mortgages).
Creating collaboratives that leverage resources. In Nevada, the CRA officers from several financial institutions
joined together to create a bank collaborative that would be
able to pool funds from a large number of banks statewide
(Box 2.1: The Nevada Individual Development Account
Collaborative).
In the long run, however, the sustainability of IDAs will
depend on federal and state policies that provide or leverage
funds for matching grants for IDA savers. The Savings for
Working Families Act, for example, would help to expand
the funding for IDAs by allocating $450 million in the form
of tax credits for financial institutions that contribute IDA
match funds.
IDAs are neither a silver bullet nor a simple venture for
institutions looking to engage in them, but they are an
important component of the toolkit that increases a lowincome household’s ability to build and protect assets.
Almost all (98 percent) of the financial institutions that
participate in IDA programs signaled their intent to remain
involved with the programs over the long term. With
increased innovation, partnership-building, and regulatory
support, more financial institutions should be better able to
realize the double bottom line of social and financial returns
through asset building initiatives such as IDA programs.

13

The Nevada Individual Development Account Collaborative

Box 2.1

The motivation was simple. In 2002, the Corporation for Enterprise Development (CFED) completed a study that ranked states on
“asset outcomes” and “asset policies.” Nevada was ranked third highest in the country in terms of the percentage of households
with zero net worth, indicating a critical need to help boost savings for the low- and moderate-income community in the state.
According to Joselyn Cousins, Senior Vice President and Community Development Manager at BankWest of Nevada, the CFED
ranking was a “call to action. We needed to do something. The question was how could banks participate in a way that would
maximize impact?”
Beginning in late 2002, the Federal Reserve Bank of San Francisco sponsored a series of forums in Nevada to help educate local
banks and nonprofits about IDAs, to provide technical assistance, and to brainstorm about ways to involve more banks in IDA
programs. The outcome of the third forum, held in September 2003 in Las Vegas, was the creation of the Nevada Individual
Development Account (IDA) Collaborative.
Nevada’s IDA Collaborative is unique in that it was initiated by a group of community development officers from several of
Nevada’s financial institutions. From the banks’ perspective, organizing as a collaborative provided benefits that they could not
achieve on their own. For example,
By being part of the collaborative, small banks in Nevada can contribute modest amounts of money to IDAs, yet still be
involved in a program that has impact. The collaborative also provides an investment vehicle for the limited purpose
banks that would not otherwise be involved in managing the accounts.
The collaborative serves as an efficient mechanism to handle the multiple requests from nonprofits looking for IDA
program support. Cousins notes, “Rather than having every nonprofit squeezing out nickel and dime grants from every
bank, we thought it would be better to develop a centralized system to distribute IDA dollars.”
The collaborative achieves economies of scale in administering the funds, can coordinate fundraising efforts, and serves
as a centralized source of expertise on IDAs.
Banks participating in the Collaborative all donate funds to a central pool, which is managed by The Nevada Community Foundation
(NCF). Nonprofit organizations apply for funds to operate their IDA program and for matching dollars through NCF. A selection
committee comprised of representatives from the participating financial institutions evaluates and awards the grants. In January
2005, the Collaborative granted $63,000 to four nonprofit organizations to help support their IDA programs across the state.
Participating financial institutions in 2004 included: Bank of America; BankWest of Nevada; Citibank (Nevada), N.A.; Citibank
(West); FSB; Charles Schwab Bank, N.A.; Colonial Bank, N.A.; Community Bank of Nevada; First National Bank of Marin;
Household Bank; Imperial Capital Bank; Irwin Union Bank; Nevada State Bank; Silver State Bank; Sun West Bank; USAA Savings
Bank; U.S. Bank and Wells Fargo Bank. Several of these banks also participate directly in IDA programs by holding and managing
accounts in their branches.
Cousins hopes that next year the Collaborative will be able to raise at least $100,000 from participating banks, and the Collaborative
has plans to work with the nonprofit partners to apply for federal funding for IDAs. “The Nevada IDA Collaborative program is an
excellent example of banks setting aside competition for the betterment of the community.”

For more information on these initiatives, please contact:
The Community Affairs Department of the Federal Reserve Bank of San Francisco has worked with banks
and nonprofits to help build IDA collaboratives, share
best practices across the states in the 12th District,
and expand IDA programs in tribal communities.

Craig Nolte (Alaska, Hawaii, Idaho, Oregon, and Washington)
craig.nolte@sf.frb.org;
Lena Robinson (Northern California)
lena.robinson@sf.frb.org;
Melody Nava (Southern California)
melody.nava@sf.frb.org; or
Jan Bontrager (Arizona, Nevada, and Utah)
jan.bontrager@sf.frb.org.

14

May 2005

Measuring Ownership in America
CFED’s 2005 Assets and Opportunity Scorecard
by Lillian G. Woo, Jessica Thomas, David Buchholz and Jerome Uher, CFED

A

n in-depth understanding of the current landscape
of household financial security is key to informing policy and directing resources appropriately as
momentum in the field of asset building increases.
Toward this end, CFED has created its most comprehensive
tool yet to measure ownership and financial security, the
Assets and Opportunity Scorecard: Financial Security Across
the States.

Many American families are living
with practically no safety net. Nearly
one in five American households
owes more than it owns.
Recently released, the Assets and Opportunity Scorecard
measures the financial security of families in the U.S. by
looking beyond just incomes to the whole picture of asset
ownership. CFED’s reasoning is that while “getting by” may
require only a paycheck, getting ahead requires a variety of
assets, including a financial safety net, homeownership, an
education, and health care. By analyzing primarily publicly
available data, the Scorecard pulls together measures on a
number of factors that demonstrate a family’s ability to protect against financial setbacks and invest for the future.
The Scorecard ranks the 50 states and the District of Columbia on 31 performance measures in the areas of financial security, business development, homeownership, health
care, and education. It also evaluates how states fare in developing policies that can help or hinder citizens’ efforts to
build assets. States are assigned a grade from “A” to “F” based
on their relative performance in each of the five measurement
areas, and these individual index grades are compiled and
compared to arrive at a single overall grade for each state.
Asset Ownership Snapshots:
Highlights from the 2005 Scorecard
The story the Scorecard tells is compelling: many American
families are living with practically no safety net. Nearly one

May 2005

in five American households owes more than it owns. In the
event of a job loss, one in four households does not own
enough to support itself, even at the poverty line, for three
months. One in three minority-headed households has zero
or negative net worth. These findings indicate that there is
significant need for expansion of asset policy geared toward
providing security and building opportunities for low- and
moderate-income households.
The rest of the data paint a mixed picture of assets and
financial security among Americans, with indicators moving
in both positive and negative directions. Other key findings
include:
Net worth varies widely by group. Female-headed households have significantly less net worth than male-headed
households. Minority families have only one sixteenth
the net worth of white families. Results vary by state as
well: a typical family in Massachusetts has over three
times the median net worth of a family in Arizona.
While minority and women-headed households still own
significantly less than the national average, disparities in
ownership are decreasing. Asset poverty and homeownership gaps by race and gender both narrowed between
2000 and 2003.
Homeownership — a key source of asset-building — is
a true success story and is at an all-time high. Yet the
growth of homeownership has slowed substantially, and
there is wide variance across states and regions. Four of
the nine states in the Federal Reserve’s 12th District are
ranked among the 10 states with lowest homeownership
rates in the nation. Minority homeownership, while also
growing, continues to lag substantially behind that of
white families.
Health insurance — which provides a critical financial
safety net — is on the decline. Nearly four million people
lost employer-provided health coverage between 2000
and 2003.
Per capita consumer bankruptcy filings increased in 49
states between 2000 and 2003. Related research shows
that nearly half of all bankruptcies in the United States
result from unexpected illness or medical bills, demonstrating the important link between the different measures of asset ownership in the Scorecard.

15

In its education measures, the Scorecard reveals promising trends. The percentage of poverty-level children
served by a Head Start program increased in 46 states
between 2001 and 2003. College attainment rates also
increased in 43 states since the late 1990s. The attainment gap by income has closed slightly, yet the wealthiest 20 percent of Americans complete college at a rate
over six times that of the poorest 20 percent.
The Scorecard’s state policy measures show that although
there is still a long way to go, states are making some progress in protecting assets. Most notably, twenty-nine states
have enacted legislation against predatory lending in recent
years. Many states have also raised limits on the assets a
person can hold and still be eligible for federal assistance,
although Ohio and Virginia stand out as the only states that
have eliminated asset limits entirely.

In addition to providing a detailed picture of asset ownership in the U.S., the Scorecard can be used as a tool to
advance asset building policies. Data tools on the Scorecard’s
website make it easy for advocates and policymakers to compare results, evaluate their states’ strengths and weaknessess,
and identify effective policies that will make a difference for
their citizens. Five state-level organizations across the U.S.,
each of which is working to alleviate poverty and bolster
financial security, are working with CFED to increase awareness of asset building via the Scorecard. Each will use the
Scorecard’s data to highlight the overall picture of financial
security in their respective states. For example, in California,
the San Francisco-based Earned Assets Resource Network
(EARN) will be releasing its own scorecard with local asset
poverty data.

Launched on May 17, 2005, CFED’s Assets and Opportunity Scorecard: Financial Security Across the States is available online at
www.cfed.org/go/scorecard. This new publication builds on CFED’s State Asset Development Report Card and provides an updated
benchmark for understanding asset building across the United States. The report was written by Lillian G. Woo, Jessica Thomas,
David Buchholz and Jerome Uher.

More than just a house
Homeownership offers the opportunity to build wealth in the form of home equity, and contributes to household stability
and long-term commitment to a community. Seven of the Fed’s nine 12th District states have some of the lowest
homeownership rates in the nation.

Homeownership Rates
Above 74%
72 – 74%
70 – 72%
67 – 70%
Below 67%

Source: CFED 2005 Assets and Opportunity Scorecard calculations based on 2003 Census Bureau figures.

16

May 2005

The Asset Policy Initiative of California
Building Momentum for Policy Change at the State Level
By Heather McCulloch

The CFED State Asset Development Report Card revealed, in 2002, that one in four California families was asset poor, meaning that they had insufficient net worth to survive at the
federal poverty level for more than three months if their income were disrupted. The data also
showed that almost one in five families had zero or negative net worth. When compared to
other states, California ranked in the bottom ten percent on both categories.1

I

n January 2003, the Earned Assets Resources Network
(EARN), a San Francisco-based non-profit, began to
mobilize a response. EARN provides asset building
opportunities to lower-income families throughout
the San Francisco Bay Area using Individual Development
Accounts (IDAs). By providing both in-house case management and outsourced services to community-based IDA
providers, EARN sought to achieve an exponential increase
in the number of families participating in IDAs in the
region. However, EARN quickly realized that without a supportive public policy infrastructure, they would be able to
serve only a fraction of the Bay Area’s low-income families.
From January to June 2003, EARN staff laid the
groundwork for the creation of the Asset Policy Initiative
of California (APIC), a statewide effort to advance policies
that enable low- and moderate-income families to save,
invest, and preserve their assets. With funding from the
Ford Foundation, EARN started building APIC by meeting
with civic leaders from across the state to draw attention
Figure 4.1 APIC Framework

Asset
Accumulation

Asset
Creation

May 2005

Asset
Leveraging

Asset
Preservation

to the economic, social, and political implications of asset
poverty.2 EARN’s message fell on fertile ground. Within a
number of months, EARN pulled together a 35-member
task force devoted to developing public policies in support
of asset-building opportunities for low- and moderateincome families across the state. The task force represented
a broad coalition of current and former elected officials,
representatives from financial institutions, regulatory
agencies and foundations, public agency staff, and statewide
asset building and community development advocates.

Unwilling to accept a narrow definition
of assets, the task force agreed on a
framework that incorporates activities
across the asset building spectrum.
One of the first challenges for the task force was to develop a framework for thinking about asset building policy.
Unwilling to accept a narrow definition of assets, the task
force agreed on a framework that incorporates activities
across the asset building spectrum. The four components of
the framework—accumulation, leveraging, preservation, and
creation—are distinct, yet integrated, areas of asset development (Figure 4.1: APIC Framework). State funding for IDA
programs, for example, is a policy that directly enables lowincome households to accumulate savings, which could be
used for the downpayment on a house. However, to be effective over the long-term, this policy needs to be complemented
by initiatives to increase the supply of affordable homeownership opportunities (asset leveraging) and to strengthen antipredatory lending legislation (asset preservation).

17

State Asset Policy Initiatives: A New Report on Lessons Learned

Box 4.1

Recently, state legislators and asset building advocates have begun to pay attention to the myriad opportunities to support asset
building through state-level policy change. In the past three years, comprehensive statewide asset policy initiatives have taken
root in states across the country including California, Delaware, Hawaii, Illinois, Michigan and Pennsylvania. To support these
efforts and to help groups in other states to develop their own policy agenda, Heather McCulloch, with support from the Fannie
Mae Foundation, has recently analyzed these six statewide initiatives. Tentatively entitled State Asset Policy Initiatives: Building
Savings and Investment Opportunities for Working Families, the report describes how these initiatives are using public policy to
enable low- and moderate-income families to build financial assets. The report examines each initiative’s leadership, goals, framing, challenges, and lessons learned; highlights common themes and elements of success; and describes the emerging menu of
state-level asset building policies. The report will be available this summer at www.knowledgeplex.org.

Moving to Action
With a framework in place, the next challenge facing
APIC was to develop a strategic policy agenda for California
around asset building. Through a series of meetings, data
analysis, and review of asset building policies in other states
across the country, the task force identified the key issues
facing California families that could be addressed through
policy changes at the state level. Strategies explored by the
task force included:
• Eliminating or reducing asset limits in public benefits
programs: Assets are used as eligibility criteria in many
public assistance programs. Many states have lifted or
eliminated their asset limits as a way to encourage families to save. California has relatively strict asset limits
compared to other states: $2,000 for CalWorks (TANF)
recipients and $3,150 for Medi-Cal (Medicaid).
• Supporting Individual Development Accounts: Across the
country, states are supporting low-income families to
save in IDA accounts through a variety of mechanisms
including direct appropriations, state tax credits, and
allocation of federal funds over which states have control,
such as CDBG or TANF funds. While California adopted
legislation authorizing a state IDA program in 2002, state
funds were never appropriated.
• Appropriating state funds for 529 accounts: College savings plans, or 529 plans, are state-managed plans that
allow families to save, tax-free, for a child’s education.
Five states offer a savings match to encourage low- and
moderate-income families to save in 529 accounts.3
California has a 529 plan, but it does not provide any
resources to support low-income families to save.
In 2004, APIC staff used the preliminary policy priorities
to reach out to groups across the state. This outreach culminated in the first statewide asset policy symposium in California, held at the Federal Reserve Bank of San Francisco’s
Los Angeles Branch in February, 2005. Over 100 stakeholders from non-profits, financial institutions, and government
agencies joined together for two days of interactive workshops and participatory general sessions.

18

APIC policy priorities, which emerged from the meeting, included creating a financial education task force and
a savings trust fund for working families, as well as supporting pre-existing efforts around the establishment of a home
ownership trust fund, eliminating or increasing asset limits
in public benefits programs, and supporting anti-predatory
lending legislation.
Since the statewide symposium, APIC has been working to
educate legislators in Sacramento on asset building issues and
to build broad support for asset-based policies that benefit
California’s low-income families. APIC is also working with
national organizations to support the development of state
policy to establish children’s savings accounts in California
and to explore the creation of legislative caucuses similar to
the recently-established bipartisan savings and ownership
caucuses at the federal level.
Conclusion
APIC—and similar efforts in Delaware, Hawaii, Illinois,
Michigan, and Pennsylvania—represents a new frontier in
the national asset building movement, one that promises to
attract public attention to the economic and social costs of
asset poverty; build new coalitions of stakeholders; identify
innovative policy solutions; and build momentum for policy
change (Box 4.1 Lessons Learned from State Policy Initiatives). By educating and mobilizing new and unlikely allies,
statewide asset policy initiatives can help to ensure that opportunities to build economic security for current and future
generations are available to all American families.
Heather McCulloch is a consultant on asset building
strategies and policies, based in San Francisco, California. She
has served as primary consultant to APIC since early 2003 and
is currently a member of the APIC Steering Committee.
For more information on APIC visit www.assetpolicy-ca.org
or contact Ben Mangan at EARN at ben@sfearn.org.

May 2005

Building Assets from the Grassroots Up in Hawaii

Box 4.2

Since the early 1990s, Ke Aka Ho’one Self-help Housing, led by the Consuelo Zobel Alger Foundation on the coast of the island of
Oahu in Hawaii, has been helping low-income families to build assets through homeownership. Between 1992 and 2001, Foundation staff worked with 75 low-income families from the community —95 percent of which are Native Hawaiian—to help them to
construct and purchase their own homes. Prior to construction, the families participated in intensive credit counseling and prehomeownership financial education. They then began the process of building homes, each working 10-hour days, on Saturdays
and Sundays, over a nine-month period. Today, these families—including 150 adults and 235 children— are homeowners in an
area where property values are rapidly escalating. “What’s really nice is to see people thriving,” says Joey Kahala, the project
manager. “It’s pretty powerful stuff.”
As in California, Hawaii recently launched a new statewide initiative to advance public policy that supports this type of asset building innovation. The Ho`owaiwai Asset Policy Initiative—led by the Hawai`i Alliance for Community Based Economic Development
(HACBED)—is working to draw attention to the issue of asset poverty and to open up a dialogue about a culturally-relevant
definition of wealth and assets for Hawaii. HACBED leaders are currently convening community meetings across the islands to
engage community leaders around asset building priorities. At the same time, they are working to develop a policy commission
that will have the capacity to translate grassroots priorities into positive policy change.
For more information on asset building in Hawaii, contact Bob Agres at HACBED, info@hacbed.org.

Health and wealth
When health emergencies arise, lack of health insurance for children can drain household savings and put assets at risk.
Seven of the Fed’s nine 12th District states have some of the highest percentages of unisured low-income children in the
nation.

Percent of children at
or below 200% of the
poverty line without
health insurance
Below 12%
12 – 15%
15 – 18%
18 – 21%
Above 21%

Source: CFED 2005 Assets and Opportunity Scorecard calculations based on 2002 Census Bureau figures.

May 2005

19

From Refunds to Assets
Leveraging the Benefits of the Earned Income Tax Credit

T

rinh Nguyen, a 44-year old single mother who emigrated from Vietnam ten years ago, earns around
$15,000 a year as a seamstress in one of Seattle’s
garment factories. She lives with her two children
in one of Seattle’s public housing communities, though she
hopes one day to be able to buy a house.
In 2002, she received a flyer—in Vietnamese—from a local nonprofit that explained that she might qualify for the
Earned Income Tax Credit (EITC). The flyer directed her to
a Volunteer Income Tax Assistance (VITA) site at a nearby
community center. Nguyen said she was “amazed” by what
the volunteer told her—she would receive more than $3,500
in the form of a refund check from the federal government.
“It was a lot of money,” said Nguyen. “We were able to use
it to fix our car and still save some of it for our house.” For
Trinh Nguyen, the EITC adds significantly to the $20-$30
dollars a month she can normally afford to set aside and

has helped her to build nearly $7,000 in savings towards the
down payment on a small condo in Seattle’s International
District.
Every year, approximately 20 million lower-income households receive tax refunds through the EITC. The average
EITC refund is around $1,700; some are as high as $4,000.
The EITC is now the largest federal program to help the
working poor, and removes more children from poverty than
any single federal program.1 Yet estimates suggest that more
than 4 million households that are eligible for the credit fail
to claim it.2 Data from the 2001 National Survey of America’s Families show large disparities in who knows about the
EITC, disparities that are magnified when it comes to who
files for the credit (Figure 5.1).
Because of the EITC’s effectiveness in reducing poverty, a
number of efforts have been launched to expand awareness
of the credit. The Internal Revenue Service promotes free

Figure 5.1 Knowledge of the EITC among Low-Income Households (percent)
Heard of the EITC

Received the EITC

58.1

38.6

Hispanic

27.1

14.6

Black, Non-Hispanic

68.0

44.3

Other

73.5

51.5

Less than High School

39.8

20.4

High School Graduate

65.0

47.1

Some College

71.4

50.9

College +

64.8

37.3

All
Race

Education Level

Source: Maag, Elaine (2005). “Paying the Price? Low-Income Parents and the Use of Paid Tax Preparers,”
New Federalism Working Paper No. B-64, Washington, D.C.: The Urban Institute.
Low-income households include those earning less than 200% of the federal poverty line.

20

May 2005

tax preparation for low-income tax filers through its VITA
program. Local community organizations can sponsor VITA
sites, and the IRS provides free training for the volunteers,
free electronic filing software, and bulk quantities of forms
and publications. Financial institutions often partner with
VITA sites to offer low-cost bank accounts to EITC eligible
families. Foundations and non-profits have also developed

campaigns around the EITC. For example, the Annie E.
Casey Foundation launched the National Tax Assistance for
Working Families Campaign (NTA) in 2003 to increase EITC
filings across the nation. The program doubled the number
of families that received free tax preparations at NTA sites,
from 97,000 in 2003 to nearly 160,000 in 2004.3 Not only do
these programs provide free tax help and information about

San Francisco’s Working Families Credit

Box 5.1

In 2003, San Francisco residents failed to claim approximately $12 million in EITC refunds, money that could have been spent
to boost the local economy and to defray the high costs of living in the city. In order to raise the visibility of the EITC in the city
and to get more eligible residents to claim their refund, Mayor Gavin Newsom has taken the bold step of offering an added local
incentive—the Working Families Credit.
The Working Families Credit works like this: San Francisco residents with dependent children who claim the EITC on their federal
income taxes will be eligible to receive an additional payment from the city, probably somewhere between $200 and $300.1
During the 2004 tax season—the first year of the pilot program—over 10,000 San Francisco families claimed the Working
Families Credit.
What’s unique about the Working Families Credit is that it relies on a public-private partnership to make it work. Taking the
city’s tight budget into account, Mayor Newsom earmarked $3 million dollars from the city’s general fund for the two-year pilot
program, and is turning to the business and philanthropic community to match his commitment of public dollars.
The city found its first partner in H&R Block. H&R Block has donated $1 million toward the credit, all of which will go to payments
to eligible families. The Mayor’s Office worked closely with H&R Block to ensure that their tax preparation services would benefit
credit applicants and help them to build assets. As part of the collaboration, H&R Block is offering discounts on tax preparation
($30 for credit eligible families), is waiving account and Express IRA set-up fees,2 and is ceasing to market Refund Anticipation
Loans (RALs) in San Francisco.
The Working Families Credit builds on other efforts to raise the visibility of the EITC and to build assets among low-income
San Franciscans. The United Way of the Bay Area has marketed the credit as part of its Earn It! Keep It! Save It! campaign. At
Volunteer Income Tax Assistance (VITA) sites, tax preparation volunteers provide information about the credit, talk about the
disadvantages of RALs, and encourage customers to open bank accounts so that they can receive their federal refund through
direct deposit.
Wells Fargo contributes significantly to this initiative by providing staff “on-site” at selected VITA and H&R Block locations and by
offering low-cost checking and savings accounts. It also waives ChexSystems3 and instead considers applicants on an individual
basis. To help customers build links between their bank account and their savings goals, the Earned Assets Resources Network
(EARN), a San Francisco-based IDA provider, distributes information about free financial literacy classes and how to join an IDA
program.
Anne Stuhldreher, a Senior Research Fellow at the New America Foundation who helped design the Working Families Credit,
says that tax time offers a unique opportunity to help low-income households open bank accounts. “Tax time is the right time to
help lower-income families begin to build savings and assets,” said Stuhldreher. “These are ‘win-win’ opportunities for financial
institutions to grow new customers and for community groups to help people stabilize their financial lives.”
1

During the pilot phase, the amount the Working Families Credit will pay out is dependent on the success of private-sector
fundraising efforts.

2

The Express IRA allows clients to open a retirement account with as little as $300. The initial contribution can be funded from the
individual’s tax refund. After a client has reached $1,000 in savings, the client can roll the Express IRA into a more traditional retirement
product. About 23,000 account holders have moved their money to retirement vehicles offered by H&R Block Financial Advisors.

3

ChexSystems maintains records of bank customers that have either bounced checks or committed fraud in the last five years. Banks often
access ChexSystems when reviewing an application of a new customer for a checking account.

May 2005

21

the EITC, they also educate consumers about the disadvantages of Refund Anticipation Loans, which can significantly
reduce the size of a family’s refund check.
Governmental support can also significantly increase program participation rates. Efforts in the state of Washington,
for instance, demonstrate that government outreach can
greatly boost the number of EITC filers. In 1998, the IRS
estimated that 40 percent of eligible Washingtonians were
not applying for the EITC. The state made the decision to
spend a modest sum of money—$316,000—to develop an
EITC awareness campaign. The campaign included direct
mail, radio, transit and television advertising, public service
announcements, internet information, and distribution of
posters throughout the state. A toll-free hotline distributed
EITC information and forms and referred callers to free
tax assistance sites. State employees also contacted nearly
8,000 welfare-to-work clients to make sure that they knew
about the EITC. As a result of this effort, an additional 3,667
households in Washington applied for the credit, adding $29
million in EITC refunds to the local economy in a one-year
period.4 In an innovative program in San Francisco, Mayor
Gavin Newsom is piloting a local tax credit to increase the

number of city residents who claim the EITC (Box 5.1: San
Francisco’s Working Families Credit).
There is also a growing recognition that the EITC can dovetail
with asset building policies and programs. Participants in the
United Way of King County’s IDA program, for example,
can deposit their EITC refund into their IDA account, and
receive up to $1,500 in matching funds. Utah Saves is linking the EITC with a statewide initiative to encourage savings
and retire debt. The goal is to reduce the rate of personal
bankruptcy filings in Utah—the highest in the nation—by
providing low-cost bank accounts and financial education.
Given that federal refunds to low-income families total
approximately $30 billion,5 the potential for leveraging the
credit for asset building is substantial. The EITC successfully
lifts millions of families out of poverty each year; the goal
now is to expand efforts to help those millions of families
use the EITC to build wealth and invest in their future.
For a list of resources on the EITC, as well as information
on how to volunteer or host a free tax preparation site for
next year, please visit www.pointsoflight.org/programs/eitc/
facts.cfm.

The piggy banks featured on the front cover are housed
in the Federal Reserve Bank of San Francisco’s Fed
Center, which is a permanent installation designed to
interactively teach the public about the functions of the
Federal Reserve Bank. Visitors can also learn about
monetary policy and view some of the most rare and
valuable antique currency in the United States. Free
tours of the Fed Center in San Francisco are available
throughout the week; to learn more or to schedule a tour,
please visit www.frbsf.org/federalreserve/visit/tours.
html or call 415-974-3252 for more information.

The San Francisco Fed’s website has a new look!
Please visit the newly designed Community Affairs Department’s portal at

www.frbsf.org/community
to learn more about us and to access this and other issues of “Community
Investments”, complete with live links to resources and references. Feel free to direct
comments and questions about the website to naomi.cytron@sf.frb.org.

22

May 2005

Endnotes
Savings In The Spotlight

Individual Development Accounts

1

1

Ana M. Aizcorbe, Arthur B. Kennickell, and Kevin B. Moore (2003). “Recent Changes in U.S.
Family Finances: Evidence from the 1998 and 2001 Survey of Consumer Finances,”
Federal Reserve Bulletin 89(1): 1-32.
2
Transaction accounts include checking, savings and money market deposit accounts, money
market mutual funds, and call accounts at brokerages.
3
Aizcorbe et al., Federal Reserve Bulletin 89(1): 1-32.
4
Ray Boshara (2003). “The $6,000 Solution,” The Atlantic Monthly, January/February 2003,
pp. 91-95.
5
Arthur B. Kennickel (2003). “A Rolling Tide: Changes in Distribution of Wealth in the U.S.,
1989-2001,” Federal Reserve Paper, March 2, 2003, p. 9.
6
Ray Boshara (2005). “Individual Development Accounts: Policies to Build Savings and
Assets for the Poor,” Welfare Reform & Beyond Policy Brief #32, Washington, D.C.: The
Brookings Institution. Ray Boshara (2002). “Assets Necessary for Getting Ahead,” Seattle
Post-Intelligencer October 11, 2002, p. B7.
7
Thomas Shapiro and Edward Wolff, eds. (2001). Assets for the Poor: The Benefits of
Spreading Asset Ownership. New York: Russell Sage Foundation.
8
Lillian Woo, F. William Schweke, and David Buchholz (2004). Hidden in Plain Sight: A
Look at the $335 Billion Federal Asset-building Budget, Washington, D.C.: Corporation
for Enterprise Development.
9
Michael A. Stegman (1999). Savings for the Poor: The Hidden Benefits of Electronic
Banking. Washington D.C.: The Brookings Institution Press.
10
Ray Boshara, Seattle Post-Intelligencer October 11, 2002, p. B7.
11
Comptroller of the Currency (2005). “Individual Development Accounts: An Asset Building
Product for Lower-Income Consumers,” Community Development Insights, February 2005.
Ellen Seidman and Jennifer Tescher (2004). From Unbanked to Homeowner: Improving
the Supply of Financial Services for Low-Income, Low-Asset Customers, paper prepared
for the Joint Center for Housing Studies, Harvard University.
12
The American Dream Demonstration (ADD) was designed by CFED and the Center for
Social Development (CSD) to evaluate and analyze the potential of IDA programs to build
assets among the poor. See gwbweb.wustl.edu/csd/asset/add.htm for more information.
13
Mark Schreiner, Margaret Clancy, and Michael Sherraden (2002). Final Report. Saving
Performance in the American Dream Demonstration: A National Demonstration of
Individual Development Accounts. St. Louis: Center for Social Development.
14
Ibid.
15
Robert Kuttner (2003). “Sharing American’s Wealth: The Policies and Politics of Building a
Larger Middle Class,” The American Prospect, Volume 14, Issue 5.
16
Mark Schreiner (2004). Program Costs for Individual Development Accounts: Final
Figures from CAPTC in Tulsa. St. Louis: Center for Social Development.
17
Guat Tin Ng (2001). “Costs of IDAs and Other Capital-Development Programs,”
Working Paper No. 01-8. St. Louis: Center for Social Development.
18
Ray Boshara, Welfare Reform & Beyond Policy Brief #32; Robert Kuttner, The American
Prospect, 14:5.
19
Federal Reserve Bank of Cleveland (2004). “Individual Development Accounts: An
Endangered Wealth-Creation Strategy?” Community Reinvestment Forum, Winter 2004.
20
For example, income guidelines for AFIA grants are 200% of the poverty level, while grants
from the Federal Home Loan Bank IDEA program are directed at households who make less
than 80% of area median income.
21
Comptroller of the Currency, Community Development Insights, February 2005; Robin
Newberger (2003). “Financial Institutions and Participation in Individual Development
Account Programs,” Profitwise News and Views, Spring 2003. Chicago: Consumer and
Community Affairs Division of the Federal Reserve Bank of Chicago.
22
The Aspen Institute (2003). Individual Development Accounts: How to move from a
program for thousands to a product for millions. Washington, D.C.: The Aspen Institute.
23
Federal Reserve Bank of Cleveland, Community Reinvestment Forum, p. 11.
24
Reid Cramer, Leslie Parrish, and Ray Boshara (2005). Federal Assets Policy Report and
Outlook. Washington, D.C.: New America Foundation.
25
Julie Kosterlitz (2005). “The Other Ownership Society,” National Journal (March 5, 2005).
26
Ray Boshara, Reid Cramer, and Leslie Parrish. (2005). “Policy Options for Achieving an
Ownership Society for All Americans,” Issue Brief #8. Washington, D.C.: New America
Foundation.
27
For the most recent updates on federal asset building legislation, visit the Policy link at www.
assetbuilding.org.
28
For a more detailed description of these and other policy options, see Ray Boshara et al.,
Issue Brief #8.

May 2005

Estimates of the number of unbanked vary widely. The lower bound estimates come from
Ana M. Aizcorbe, Arthur B. Kennickell, and Kevin B. Moore (2003). “Recent Changes in U.S.
Family Finances: Evidence from the 1998 and 2001 Survey of Consumer Finances,” Federal
Reserve Bulletin 89(1): 1-32. Higher bound estimates are developed using data from the
Survey of Income and Program Participation (SIPP).
2
Anne Stuhldreher and Jennifer Tescher (2005). Breaking the Savings Barrier: How the
Federal Government Can Build an Inclusive Financial System. Chicago: The Center for
Financial Services Innovation.
3
Sandra Beverly and Michael Sherraden (1999). “Institutional Determinants of Saving:
Implications for Low-Income Households and Public Policy,” Journal of Socio-Economics
28:457-473.
4
Ellen Seidman and Jennifer Tescher (2004). From Unbanked to Homeowner: Improving
the Supply of Financial Services for Low-Income, Low-Asset Customers. Chicago: The
Center for Financial Services Innovation.
5
Michael A. Stegman and Phillip H. Kim (2004). Legitimizing Individual Development
Accounts (IDA) Within Financial Institutions. Available at www.cfed.org.
6
Robin Newberger (2003). “Financial Institutions and Participation in Individual Development
Account Programs,” Profitwise News and Views, Spring 2003. Chicago: Federal Reserve
Bank of Chicago.
7
Center for Community Capitalism (2003). Financial Institutions and Individual
Development Accounts: Results of a National Survey October 2003. Chapel Hill: The
Frank Hawkins Kenan Institute of Private Enterprise, The University of North Carolina at
Chapel Hill.
8
Stegman and Kim, Legitimizing Individual Development Accounts.
9
Center for Community Capitalism, Financial Institutions and Individual Development
Accounts, p.33.
10
Julie Williams (2005). “IDAs Good for Banks and the Unbanked,” American Banker, Friday,
March 18, 2005.
11
Jeff Rosen (2004). “Individual Development Accounts: Savings Incentives to Build Wealth,”
Community Investments Online Fall 2004, Office of the Comptroller of the Currency.
12
Center for Community Capitalism. Financial Institutions and Individual Development
Accounts, p. 32.
13
Rosen, Community Investments Online Fall 2004.

The Asset Policy Initiative of California
1
2

3

Corporation for Enterprise Development (CFED), State Asset Development Report Card:
Benchmarking Asset Development in Fighting Poverty, December 2002.
EARN staff worked in conjunction with a planning committee of asset-building stakeholders
including staff members from the California Community Economic Development Association,
the Center for Venture Philanthropy, PolicyLink, and The United Way of Greater Los
Angeles.
Margaret Clancy, Peter Orszag and Michael Sherradan, College Savings Plans: A Platform
for Inclusive Saving Policy? Center for Social Development, Washington University at St.
Louis, February 2004.

From Refunds to Assets
1

2
3

4
5

Stuhldreher, Anne (2004). “Tax Time—The Right Time: Federal Policy Recommendations
to Help all Americans Save and Build Assets,” Asset Building Program Issue Brief #5,
December 2004, Washington, D.C.: New America Foundation.
U.S. General Accounting Office (2001). Earned Income Tax Credit Participation.
GAO-02-290R. Washington, D.C.: U.S. General Accounting Office.
Holt and Associates Solutions (2005). National Tax Assistance for Working Families
Campaign: Report to the Annie E. Casey Foundation, 2004 Data. Baltimore: The
Annie E. Casey Foundation.
“Washington leads nation in growth of EITC applicants.” State of Washington, Office of the
Governor, Press Release. Nov. 18, 1999.
Joint Committee on Taxation, Estimates of Federal Tax Expenditures for Fiscal Years
2003-2007, December 19, 2002.

23

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