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A PUBLICATION OF THE COMMUNITY AFFAIRS UNIT OF THE FEDERAL RESERVE BANK OF SAN FRANCISCO

COMMUNITY INVESTMENTS ARCHIVES
Would you like to read more about the topics covered in this edition? Copies of past articles from Community Investments
are available on our website at www.frbsf.org/community/index.html or by request from Judith Vaughn at (415) 974-2978.

Census 2000 and the Power of Demographics
Creating Cultural Windows to Banking Opportunities (Volume 11 #3, December 1999)
Understanding Census Tracts and Block Numbering Area (Volume 8 #4, Fall 1996)
Melting Pot Suburbs: A Census 2000 Study of Suburban Diversity; Frey, William H., The Brookings Institution Census 2000 Series, June 2001,
www.brookings.edu/es/urban/census/frey.pdf

Equity Equivalent Investments
Qualified Investments: How to Make Investing In Your Communities Really Count (Volume 10 #3, Summer 1998)
VOLUME THIRTEEN NUMBER 2

Community Development Investments and the Lending Test (Volume 8 #2, Spring 1996)

Free subscriptions and additional copies are available upon request from the Community Affairs Unit, Federal Reserve Bank of San Francisco,
101 Market Street, San Francisco, California 94105, or call (415) 974-2978.
Change-of-address and subscription cancellations should be sent directly to the Community Affairs Unit. Please include the current mailing label as well as any
new information.
The views expressed are not necessarily those of the Federal Reserve Bank of San Francisco or the Federal Reserve System. Material herein may be reprinted
or abstracted as long as Community Investments is credited. Please provide the managing editor with a copy of any publication in which such material is reprinted.

FEDERAL RESERVE BANK OF SAN FRANCISCO
101 Market Street
San Francisco, CA 94105

FIRST CLASS MAIL
U.S. POSTAGE
PAID
PERMIT NO. 752
San Francisco, CA

Address Service Requested

ATTENTION:
Chief Executive Officer
Compliance Officer
CRA Officer
Community Development Department

CENSUS 2000 AND
THE POWER OF DEMOGRAPHICS

Deciphering your community is the first
step to serving their needs. Census 2000
can help . . . read how

REBUILDING COMMUNITIES
ONE SITE AT A TIME
Find out how Genesis LA is linking public
and private resources to create oases in
the City of Angels
Community Investments September 2001

MAKING REINVESTMENT WORK
FOR SAN DIEGO

DISTRICT UPDATE

An informative article about an entity
that has made the “three leg” partnership
among community, government and
banks work in San Diego

First-year achievements of the 12th District
Leadership Councils and snapshots
from the 2001 Summit

EQUITY EQUIVALENT INVESTMENTS

....plus a first look at comments for
the CRA Review

EQ2s are the newest innovation for
investing in CDFIs. Learn how they can
enhance your lending or investment test
performance and strengthen CDFIs

01

SEPTEMBER

Community Investments September 2001

DISTRICT

Community Investments

DISTRICT

EDITOR-IN-CHIEF
Joy Hoffmann

FredHoffmann
Mendez
NOTEBOOK by Joy

MANAGING EDITOR
Lena Robinson

CONTRIBUTING EDITOR
Jack Richards

— STAFF PERSPECTIVE —

ART DIRECTOR
Cynthia B. Blake
If you have an interesting community development
program or idea, we would like to consider publishing an article by or about you. Please contact:

MANAGING EDITOR
Community Investments
Federal Reserve Bank of San Francisco
101 Market Street, Mail Stop 620
San Francisco, California 94105

Community Affairs Department
www.frbsf.org
(415) 974-2978
fax: (415) 393-1920
Joy Hoffmann
Vice President
Public Information and Community Affairs
joy.h.molloy@sf.frb.org
Jack Richards
Community Affairs Senior Manager
jack.richards@sf.frb.org
Bruce Ito
Associate Community Investment Specialist
bruce.ito@sf.frb.org
H. Fred Mendez
Senior Community Investment Specialist
fred.mendez@sf.frb.org
Craig Nolte
Senior Community Investment Specialist
(Seattle Branch)
craig.nolte@sf.frb.org
John Olson
Community Investment Specialist
john.olson@sf.frb.org
Adria Graham Scott
Community Investment Specialist
(Los Angeles Branch)
adria.graham-scott@sf.frb.org
Lena Robinson
Community Investment Specialist
lena.robinson@sf.frb.org
Mary Malone
Protocol Coordinator
mary.malone@sf.frb.org

W

While some aspects of the “new economy” have gone the way of the leisure suit, web portals
continue to evolve and change the way business is done. The possible implications of this
evolution on the democratization of credit are boundless. Historically, businesses have served
a particular geographic marketplace, forcing them to tailor their products and services to
the needs of the population in that geographic marketplace. Some businesses have found
ways to serve a much larger marketplace, not limited by geographic boundaries, by providing
homogenous products and services with broad customer appeal in order to achieve economies
of scale. Our new economy has provided ways for some businesses to achieve economies
of scale by providing tailored products to a marketplace defined by customer rather
than geography.
Case in point: log onto the Internet and shop for a dress shirt with a 19-inch neck and 28inch arm length and presto . . . a business in Vermont can confirm your order and have the
shirt delivered within days. It would be safe to assume that Vermont does not have a large
population of men who need such shirts. The Internet provides this business with a link to
brand name portals like Yahoo or America Online, a global marketplace for odd-sized dress
shirts, and “customized” economies of scale.
Any time spent on-line at lending portals indicates that financial institutions are searching
for their place in the new economy. Most institutions are under pressure from shareholders
and analysts to provide their products and services in a streamlined and cost-efficient manner
in order to maintain strong earnings growth, which has led to standardization of products.
Laws like the Community Reinvestment Act (CRA) encourage financial institutions to focus
more on geography than a target customer base; a focus that has been criticized by financial
institutions as limiting their evolution to serve the same role as the odd-sized shirt
manufacturer in Vermont, while being supported by community-based organizations as
a way for financial institutions to be responsive to local community needs. Both sides are
right, and the current review of the CRA regulation will offer an opportunity for both to find
a compromise.
Also important in determining where financial institutions can fit within the new economy
are the capital markets. The products underlying existing mortgage-backed securities are
typically very conservative, and although many of the loans originated by community
development financial institutions over the last decade are virtually standardized, there has
been surprisingly little appetite for securities backed by these loans. Although the CRA’s
investment requirements for large financial institutions have encouraged the purchase of
geographically targeted mortgage-backed securities, low-income housing tax credits and
community development municipal bonds, these CRA-related investments are simply a
re-labeling of existing products that were already widely available. It would seem that the
capital markets aren’t in a position to lead financial institutions towards the new economy.
Perhaps there are investors out there who would happily purchase securities with different
maturities and weighted interest rates, regardless of geography. The demand created by
these investors would spur the development of a lending portal where potential borrowers
of different income levels could request customized loans that exactly match need with
payment ability. The current review of the CRA regulation provides us with an excellent
opportunity to discuss these types of issues and look to the day when purchasing a home
with a customized loan is as easy as buying an odd-sized dress shirt.

Judith Vaughn
Staff Assistant
judith.a.vaughn@sf.frb.org

2

Community Investments September 2001

— INVESTMENT OPPORTUNITIES —
ELDER ABUSE CAMPAIGN

SOUTHWEST DEVELOPMENT FUND

ARIZONA INVESTMENT POOL

The California Community Partnership for the
Prevention of Financial Abuse (CCPPFA) is a
nonprofit organization committed to preventing the financial exploitation of elders
and dependent adults. CCPPFA is seeking financial contributions from financial institutions to produce a 20-minute staff training
video for distribution to California financial
institutions, and to fund an initial public
awareness campaign on the growing problem of financial abuse. CRA credit will be
provided to financial institutions that contribute to the program.
For more information contact: Jenefer
Duane, Executive Director at 415/258-9111
or via email: jduane@marin.org

As the only company west of the Mississippi selected by the U.S. Small Business
Administration (SBA) for the New Markets
Venture Capital Program, Southwest Development Fund, LLC hopes to bring a powerful combination of investment capital
and technical assistance to qualified, highpotential small businesses located in “new
markets”—including low-income urban
and rural communities, enterprise zones
and Native American reservations.
Southwest Development Fund, a partnership between Arizona MultiBank, a nonprofit community development corporation, and Magnet Capital, a Small Business
Investment Company (SBIC), was formed
recently to begin addressing the need for
appropriately matching sources of financial
and technical support with the growth
stages of small businesses. In order to
qualify for federal matching funds, Southwest Development Fund needs to raise $6.5
million by January 9, 2002.
To learn more about this investment opportunity, contact Andrew Gordon via email:
agordon@multibank.org or at 602/643-0030.

The Federal Reserve’s Phoenix Leadership
Council has created an investment pool to
allow smaller banks an opportunity to purchase mortgage-backed securities. The securities will be fully backed by loans to lowand moderate-income borrowers and will
be customized to geographies within Arizona to meet the CRA needs of individual
banks. Participation in the pool should
qualify as an innovative and complex investment eligible for CRA credit.
To learn more about the investment pool
contact either of the following Leadership
Council members:

RING IN THE SCHOOL YEAR WITH
BOOF!
Operation Hope’s Banking on Our Future
program needs your help to make this next
school year a success. Share your financial
expertise in the classroom as a BankerTeacher volunteer. Operation Hope supplies all the materials and coordinates the
visits with schools throughout the San Francisco Bay area and Los Angeles county. For
more information contact the following
Operation Hope representatives:

San Francisco Bay Area
Dawn.Walker@theunitedway.com
415/772-7305

Los Angeles
Diona.Moore@operationHOPE.org
Norma.Jasso@operationHOPE.org
213/891-2900

TILLER RESEARCH INC.
Tiller’s Guide to Indian Country: Economic
Profiles of American Indian Reservations
(BowArrow Publishing Co., 1996) is the only
comprehensive reference addressing the
economics of Indian Tribes, reservations
and Alaska Native communities. Availability of current data facilitates access to capital for these low- and moderate-income
communities. Tiller Research Inc. is seeking
investments to underwrite the publication
of a 2002 edition, which will be updated
and made available as an on-line community development utility. A couple of CRAqualified investment options are available.
For further information contact Veronica
Tiller, President, at 505/797-9800 or Patrick
Borunda at 360/686-0925 or via email:
pborunda@earthlink.net.

Florence Franklin, 480/596-3673
florence.r.franklin@nordstrom.com
Darryl Tenenbaum, 602/977-3770
dtenenb@bancorp@suncombank.com

SIX ON SIXTH
The South of Market Foundation is a San
Francisco-based economic development
corporation that works with local businesses and residents to make South of Market (SoMa) a better place to live and work.
The Foundation recently launched “Six on
Sixth,” an innovative community revitalization plan designed to improve SoMa’s Sixth
Street corridor—one of the City’s most
blighted areas. Under the program, financial institutions will have the opportunity
to pool their funds with foundations and
City agencies to offer flexible loans and
grants to entrepreneurs and owners of
blighted properties. The loans will be used
primarily for business expansion, store
beautification, facade and tenant improvements. The Foundation’s goal of starting or
revitalizing six businesses by June 6th of
next year has been endorsed by numerous
community groups.
For more information contact Roger Gordon at 415/512-9676 or download the plan
at www.somafoundation.org.

Community Investments September 2001

27

CENSUS 2000
and the
POWER of
Demographics

— REFERENCES, RESOURCES & OTHERS —
NMVC FINAL RULE
SBA added new regulations to implement the New Markets Venture Capital (NMVC) Program, which certifies NMVC
companies to make developmental venture capital investments in smaller enterprises located in low-income geographic areas and provide operational assistance to enterprises receiving such investments. With this announcement,
SBA also withdraws the interim final rule on NMVC published on January 22, 2001. This final rule went into effect on
May 23, 2001.
For more information, contact Austin Belton or Louis Cupp at 202 205-6510. Visit http://frwebgate.access.gpo.gov/
cgi-bin/getdoc.cgi?dbname=2001_register&docid=01-12501-filed to read the full rule as published in the
federal register pages 28601-32.

by Robert Clingman, U.S. Census Bureau

CARD-KEY
Community Affairs Resource Directory (CARD-KEY) is maintained by the Community Affairs unit of the Federal Reserve Bank of Richmond. This directory consists of local, state, and national organizations that provide technical
assistance and, in some cases, financial assistance to organizations with missions focused on increasing community
development in distressed neighborhoods. An excellent resource to bookmark: www.rich.frb.org/cao/card-key/
index.cfm

ECONOMIC DEVELOPMENT FINANCE SERVICE GUIDE
Priced at $10 (free for EDFS members), the guide includes information (vendor contact, pricing, technical support and
training, key features, federal reporting compatibility) about 15 software packages that can increase the efficiency of microand small business development loan funds.
To request a copy, contact EDFS Project Manager Bill Amt at 202/624-8467 or bamt@nado.org.

Using the Internet to Better Understand Your Community
The decennial census—which began in 1790 when Congress mandated that the nation be counted every ten
years and appointed Thomas Jefferson as the first Director of the Census—is an activity that has both historical significance and practical importance. It has proven to be a vital tool for government, business, educators, interest groups, politicians, and virtually every other organization that exists to shape future plans and
identify constituent needs. Census 2000 underscores this function like no other.

PRIVACY RESOURCE GUIDE
The participant’s notebook from the regulatory agencies’ privacy preparedness training is available. In addition to a
wealth of reference material, the notebook includes copies of the Federal Register with the Privacy Rule and Interagency Guidelines for Safeguarding Customer Information. It also includes several publications from the Agencies, a
flow chart to help navigate the Privacy maze and finalized Privacy examination procedures.
If you were unable to attend any of the outreach sessions, you may still obtain a copy of the participant’s notebook
complete with all of the resource materials while supplies last. To obtain your copy, contact Mary Malone at 415/9742871 or you may e-mail her at Mary.Malone@sf.frb.org. There is a nominal charge of $25.00 for each notebook
ordered to cover the material and duplication costs.

REVISED CRA Q&A
On July 12, the Federal Financial Institutions Examination Council (FFIEC) issued a revised “Interagency Questions and
Answers Regarding Community Reinvestment” document that replaces the version published in April 2000. The
revised document finalizes previously proposed guidance covering the treatment of community development
activity that occurs outside a financial institution’s CRA assessment area and clarifies several other interpretative
issues arising under the CRA regulation. The latest Q&A can be viewed at www.ffiec.gov/cra.

COMMUNITY DEVELOPMENT VIRTUAL LEARNING
National Community Capital will be offering live, distance learning classes for community development financial
institutions beginning in September. The fall schedule of classes include Small Business Loans, Financial Projections,
Underwriting Construction Lending and Market Analysis.
For class dates, costs and course descriptions visit: www.communitycapital.org/training/learning_institute.html
or call Yenda Jefferson-Fuller 215/923-4754, ext.212.

26

Community Investments
Investments September
September 2001
2001
Community

T

The census, it has been said on many
occasions, is about money and political power. More than $200 billion in
federal funds are allocated back to state
and local governments each year on
the basis of census data. In California,
a number of state funds go to cities
and counties using census data as well.
With respect to political representation,
the U.S. Congress, state legislatures,
and city and county elections will be
shaped by Census 2000 numbers for
the next ten years. Congressional seats
in the US House of Representatives are
also allocated by census numbers. Redistricting commissions presently are
at work in every state to redraw not
only congressional district boundaries,
but state legislative district boundaries
and local election districts as well.

SOME “FIRSTS” FOR CENSUS 2000
Census 2000, the Nation’s 21st decennial census, recorded an impressive
number of “firsts:”
➤ In recognition of the nation’s

changing demographic landscape,
people of multi-racial heritage
were able to acknowledge that on
the census for the first time. Nationwide, nearly seven million residents indicated they were of two
or more races. In California, some
1.6 million people, or 4.75 percent
of the state’s population, indicated
multi-racial heritage, significantly
higher than the national average
of 2.4 percent. The use of this new
category will make exact comparisons with 1990 and earlier years
impossible. Instead, only a “high

side” and a “low side” comparison
can be made. For example, the low
side would be the number of
people who indicated White as
their race in 1990 compared with
those who indicated White and no
other race in 2000. The high side
comparison would be 1990 White
numbers compared with those in
2000 who indicated White and no
other race plus those who indicated
White and another race or races.
➤ The Census Bureau launched its

first ever paid advertising campaign,
which brought the census message
to the nation on prime time television, on radio, in newspapers and
on a number of “out of home” vehicles such as billboards, bus posters, and transit shelter ads. Ads

Community Investments September 2001

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DISTRICT
were produced not only in English,
but also in Chinese, Spanish, Korean, Vietnamese, and Tagalog, as
well as a limited number in more
than 50 other languages. The average person saw or read more than
50 census ads, and more than 90
percent of those surveyed about the
ads could recall not only the ad
but also the content.
➤ Across the nation, the Census Bu-

reau created partnerships with
more than 140,000 local and tribal
governments, businesses and corporations, and community-based
organizations to jointly promote the
census and encourage participation. The result of this unprecedented level of community engagement in the census was the
reversal of a 30 year decline in the
mail response, which contributed
significantly to the quality and cost
control of the census. It also en-

abled the Census Bureau to reach
its recruiting goals (more than
900,000 people were hired to work
in Census 2000) during a period
of historically low unemployment.

DISTRICT

Census Bureau’s main website and to
American Fact Finder, which is the primary resource for data on individual
communities. American Fact Finder is
available from the homepage of the
census website.

CENSUS DATA ON THE INTERNET
But perhaps the most impressive “first”
of Census 2000 is the availability of census data, free of charge, to anyone with
internet access. Since the premier release of Census 2000 data on December 28, 2000, when the count of the
nation was delivered to the President,
census numbers have been available to
the public on the Census Bureau’s
website: www.census.gov. With each
subsequent release of census data, including each state’s population count
released by April 1 of this year, the
data has been available on the website
shortly after receipt by each of the
states’ governors.
This article will explain some of the
many important improvements to the

GEOGRAPHICAL SEGMENTS
Census information about one’s state,
county, city, down to very small geographic segments is available in the
form of prepared tables and maps
through American Fact Finder. In descending order, designated geographic
segments are:
The nation as a whole
Regions of the country
States
Counties
Places (cities, towns and
unincorporated communities)
➤ Census Tracts
➤ Block Groups
➤ Blocks
➤
➤
➤
➤
➤

http://factfinder.census.gov/home/en/epss/census_geography.html

— CONFERENCES AND SEMINARS —
SEPTEMBER 12

OCTOBER 15–17

Introduction to Community Development Venture Capital sponsored by
Community Development Venture Capital Association; Chicago, Illinois.
For an agenda, registration materials and information about hotel accommodations please visit their website at www.cdvca.org.
The training session will provide the opportunity to hear from and
ask questions of leading practitioners in the field, and participate in a
business-school style case study. Case study and introductory reading
material will be sent out prior to the training.

Ninth Annual Housing Washington 2001: Build on Success presented by
Washington State Housing Finance Commission and Washington State
Office of Community Development; Tacoma, Washington. Phone
360/357-8044 or visit the website at www.wshfc.org/conf for
additional information.
Housing Washington will offer workshops, focus sessions and general sessions designed to expand your creativity, develop your professional knowledge and leave you with practical tools that you can use
every day. This year’s conferences will focus on: celebrating affordable housing successes, preserving existing housing, including historic
structures, providing defensible safe living spaces, rural and farmworker housing and systemic and holistic approaches to making
housing affordable.

SEPTEMBER 18–20
Developing Working Relationships with Indian Tribes and Organizations
sponsored by Southern Utah University; Cedar City, Utah. Information
can be found at http://utahreach.usu.edu/rosie/native/index.html.
Issues to be addressed include: understanding Indian culture and
history, building trust, creating a collaborative environment and tackling legal considerations.

SEPTEMBER 23
Smart Growth and Community Development: Working Together Smartly
sponsored by Local Initiatives Support Corporation, National Neighborhood Coalition and The Federal Reserve Bank of Richmond; Washington, D.C. Contact Julia Gray at 804/697-8457 to receive a brochure.
This conference will explore how community development and smart
growth work together. Participants will have ample opportunity for
interaction during the workshops oriented toward discussing practical
solutions for smart community development.

SEPTEMBER 23–26, 2001
12th Annual Oweesta Conference: Strengthening Native Assets sponsored
by First Nations Development Institute; Honolulu, Hawaii. To register
phone 540/ 3715615 or visit www.firstnations.org.
This is a training conference for economic development practitioners working with Native communities that encourages sharing of best
practices and the exchange of ideas in Native sustainable development.

OCTOBER 8–9
Places

4

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Community Investments September 2001

Oregon Brownfields Conference 2001: “Bright Ideas for Redevelopment”; Bend,
Oregon. Contact: Michael Fernandez at 541/737-4023 or 800/653-6110.
This 3rd annual conference will provide participants with information, case studies and panel discussions from representatives of state
and federal agencies, funding organizations and consulting firms. Learn
from experts how to successfully tackle redevelopment projects.

OCTOBER 24–27
National Community Capital’s 2001 Annual Training Conference; Memphis,
Tennessee. Visit their website at www.communitycapital.org for a
conference agenda and to register.
This conference will concentrate on community development as a
civil rights issue, the opportunities and challenges of a major economic
downturn, and how CDFIs can move from talking about impact to
improving it.

NOVEMBER 1–6
Annual Loan Fund Training Institute sponsored by the National Association of Development Organizations (NADO) Research Foundation; New
Orleans, Louisiana. A downloadable pdf version of the institute brochure is available at www.nado.org/meetings, or contact Bill Amt at
202-624-8467 or bamt@nado.org.
The Institute is an excellent opportunity to strengthen skills in small
business development loan fund management through both an intensive three-day course and the EDFS annual training conference. This
event is divided into two sessions, so you can attend either or both.

NOVEMBER 7–9
Community: A Capital Idea sponsored by The Enterprise Foundations
Annual Network Conference; Washington D.C. For registration information call 410/772-2418 or online: www.enterprisefoundation.org/
training/netconf.
Join professionals from all over the country with experience in, enthusiasm for, and dedication to low-income housing and community
development to share your ideas and experiences.

Community Investments September 2001

25

ABOUT THE AUTHOR

BETH LIPSON is the manager of special projects
in the financial services division at National
Community Capital. National Community Capital provides financing, training, consulting and
advocacy services to a national network of private-sector Community Development Financial Institutions (CDFIs). Beth manages National
Community Capital’s collection and publication of CDFI industry data and New Markets Tax
Credit efforts. She also underwrites loans and
investments to CDFIs. Beth has a BA from the
University of Pennsylvania and an MBA from
the Wharton School. For more information
about National Community Capital, visit
www.communitycapital.org.

mentation, thereby lowering transaction costs, reducing complexity and expediting closing procedures. There are
good examples of both short, concise
EQ2 agreements and longer, more detailed agreements. Of particular note
are the loan agreements crafted by
Boston Community Capital and US
Bank. US Bank’s three-page agreement,
which succinctly lays out the investment terms and conditions, is a userfriendly document that has been used
with approximately 25 CDFIs.
The Boston Community Capital
documents, with a 23-page loan agreement and a three-page promissory

note, are substantially longer and more
detailed, but include several statements
and provisions that may make a hesitant bank more likely to simply use
the CDFI’s standard documents. For
example, the agreement specifically
references the OCC opinion letter recognizing an EQ2 investment as a qualified investment and includes a formal
commitment from Boston Community
Capital to assist a bank investor with
a Bank Enterprise Award application.4

CONCLUSION
Non-bank investors are beginning to
utilize EQ2 investments. Although
banks have a unique incentive under
the CRA to invest in equity equivalents,
other investors can and are beginning
to use the tool as well. Chicago Community Loan Fund has secured an EQ2
from a foundation, and Boston Community Capital has secured an EQ2
from a university. While the university and foundation do not have the
same CRA incentives, they are able to
demonstrate leveraged impact in their
communities by making an EQ2 investment—rather than a loan—similar
to how banks claim leveraged lending test credit under CRA.

BANK ENTERPRISE AWARD (BEA) CREDIT
FOR EQ2 INVESTMENTS
The CDFI Fund’s BEA program gives
banks the opportunity to apply for a
cash award for investing in CDFIs.
Banks typically receive a higher cash
award (up to 15% of their investment)
for equity-like loans in CDFIs than for
typical loans (up to 11% of investment). To classify as an equity-like investment for the BEA program, EQ2
investments must meet certain characteristics, including having a minimum initial term of ten years, with a

4

24

five year automatic rolling feature (for
an effective term of 15 years). The EQ2
must also meet other criteria, which
are described in the Fund’s Equity-Like
Loan Guidance (available through the
BEA page of the Fund’s website:
www.treas.gov/cdfi). For more information on qualifying for equity-like
loans under the BEA program, visit the
Fund’s website or contact the CDFI
Fund at 202/622-8662.

Community Investments September 2001

The Bank Enterprise Award Program is
a program of the CDFI Fund that provides incentives for banks to make investments in CDFIs.

For CDFIs to grow and prosper, they
will need to create more sophisticated
financial products that recognize the
different needs and motivations of their
investors. The EQ2 is one step in this
direction. Unlike investors in conventional financial markets, CDFI investors (and particularly investors in nonprofit CDFIs) have few investment
products to choose from. The form of
investment is typically a grant or a below-market senior loan. This new investment vehicle, the EQ2, is one step
in developing the financial markets infrastructure for CDFIs by creating a new
innovative product which is particularly
responsive to one class of investors—
banks. Further development and innovation in CDFI financial markets will
help increase access to and availability
of capital for the industry. CI

ADDITIONAL RESOURCES
Please visit National Community
Capital’s website www.communitycapital.org for the following free
documents:
➤ Sample Equity Equivalent Agreements
➤ Regulatory Opinions Letters regard-

ing EQ2

It will also be possible to get specific
statistical tables and maps for census
Primary Metropolitan Statistical Areas,
congressional districts, legislative districts (in some states, not others),
Zipcode Tabulation Areas (ZCTAs), and
American Indian and Alaska Native
reservations and trust lands. More importantly, American Fact Finder will
enable users to compile custom profiles of specific areas and display comparisons of one area with another, in
some instances down to as small an
area as a census block. In urban areas,
this would be a normal city block. In
rural areas, a block may be considerably larger in total area.

OTHER IMPORTANT WEBSITE FEATURES
Other important features available
from the main census website worth
noting include:
➤ links to statistical information com-

piled by other federal agencies
➤ links to state data centers and other

information centers
➤ links to information the Census Bu-

reau compiles for other federal agencies, including data on housing
starts, other construction, trade information, employment figures, etc.
➤ links to information about specific

COMPILING COMMUNITY PROFILES
A profile of one section of a community can easily be drawn by racial composition, age, gender distribution, percentage of owner versus renter-occupied housing units, family situation,
(such as the number of single-parent
households) and compared with a similar profile of another section in the
community, or with another area outside the community. The availability of
such information is of considerable
importance to business, government
and community-based organizations
that apply for or make grants to community programs.
The improved and user friendly census website has taken much of the
mystery out of census data for individuals and organizations who previously had to rely on statistical or research experts to compile tables or
maps to meet their needs. The website
has a wide variety of help sections and
tutorials for novice internet users and
seasoned veterans alike. One important feature on American Fact Finder
is that when new data is released, that
data is also highlighted on the main
American Fact Finder page, with links
that access the new data.

population groups
➤ links to the American Community

Survey (ACS), which has compiled
important social, economic, demographic and housing information
in selected communities for several years and is planning expansion into every county in the nation by 2003. The plan is for ACS
to replace the census long form in
2010, which will greatly simplify
the process, and also provide important information to communities every year rather than every
ten years.

AVAILABILITY OF CENSUS DATA
New Census 2000 information will
continue to be released well into next
year, as it becomes available. The
website provides a tentative schedule
of release dates (look for Census 2000
Data Products At a Glance). Population counts by race, gender, age and
household characteristics are currently
being released by state, with the majority already completed. Additional
detailed race and Hispanic categories,
as well as American Indian and Alaska
Native tribes will be available begin-

“

...perhaps the most
impressive “first” of Census 2000 is the availability of census data,
free of charge,
to anyone with
internet access.

”

ning in September of this year. The first
data that reports detailed demographic,
social and economic information from
the Census 2000 long form is scheduled for release beginning in March,
2002. As with the other data, American Fact Finder will be the primary
source, although it will also be available on CD-ROM, DVD and paper
copies. American Fact Finder will always highlight new data products on
its main page.

CONCLUSION
The decennial census has been characterized as the nation’s family portrait. It provides invaluable information about this country: who we are,
where we live, where we’ve been, and
in many ways where we are going as
a nation. Census 2000 has been called
the most controversial in U.S. history
because of the debate over use of adjusted vs. unadjusted numbers. Census 2000 has also been termed as the
most inclusive of all decennials because of the extensive involvement of
local and tribal governments, community-based organizations, and state and
federal agencies in a nationwide campaign to ensure a complete and accurate tally. Census 2000 is certain to be
viewed in history as a watershed count.

Community Investments September 2001

5

Using Census Data to Create
a Performance Context
By Gilberto Cooper, Examiner, Federal Reserve Bank of San Francisco
The ongoing release of 2000 Decennial Census data provides an ideal opportunity to revisit the subject of performance context, and in particular the
role census data plays in the creation
of that context. Census data are an integral aspect of the Community Reinvestment Act because this information
informs the regulatory definition of
geography, low-, moderate-, middleand upper-income. But beyond such
fundamentals, the data are useful as
indicators of potential lending, service,
and investment opportunities. As an
examiner, I cannot even begin to assess a financial institution’s CRA performance without knowing the capacity and constraints for CRA-related activities present in the assessment area
under review. Census data are one tool
for identifying such capacity and
constraints.
This paper describes how a CRA
examiner might begin to identify such
capacity and constraints and construct
a performance context using the census data. It is hoped that understanding an examiner’s methodology will
give a financial institution wishing to
create its own performance context a
blueprint to follow.
For the sake of illustration, I shall
use the City and County of San Francisco California (San Francisco) as the
assessment area under review. As of
this writing, only the 1990 data are
available, hence that is the data that
will be used. As part of the examination preparation, the examiner typically
has a multiplicity of census data for
the assessment area under review. The
examiner will initially review that data
to answer four broad questions:

6

➤ how does the assessment area

compare to the state, metropolitan statistical area (MSA), or county
from which the area is drawn
➤ what are the demographic charac-

teristics of low-, moderate-, middle,
and upper-income census tracts
➤ what are the labor and employ-

ment conditions extant in the
assessment area
➤ what are the trends1 in sector em-

ployment, business formation and
residential (single and multifamily)
construction
The answers to these questions will
lead to extrapolations about the assessment area’s demand for loans,
services and investments.
In the MSA2 containing the City and
County of San Francisco, the 1990 census reports that 129,713 of MSA residents described themselves as “not
verbally proficient in English.” The
majority of these individuals, 86,228,
reside in San Francisco. The census
also reports that the MSA has 49,539
households living below poverty levels; again, with the majority, 31,820,
being San Francisco residents. Know-

1 Generally, the examiner will supplement
business formation data with information from Dun & Bradstreet business
revenue surveys, which additionally
indicate the geographic distribution of
farm and non-farm businesses in the
assessment area.
2 The City and County of San Francisco is
part of MSA 7360, which also includes
the counties of Marin and San Mateo.

Community Investments September 2001

ing this, the examiner would then investigate whether the population with
limited English proficiency was geographically concentrated, particularly in
low- and moderate-income census
tracts. Similarly, the examiner would
investigate the geographic concentration of poor households and families.
Looking at the assessment area itself, the examiner would highlight its
particular demographic characteristics,
such as areas of population concentration, residents’ income level, residents’ housing situation, poverty levels, etc. In our example, the examiner
might note that the majority of San
Francisco households and families live
in middle- income census tracts and
are middle-income. Regarding the
housing stock, 69 percent of housing
in San Francisco consists of rental units,
with renting being the predominant
housing situation in census tracts at all
income levels. (In contrast, 47 percent
of California’s and 55 percent of the
MSA’s housing consists of rental units.)
The census data also raise questions
about the cost of living in San Francisco. For instance, 40 percent of all
renters in San Francisco allocate more
than 30 percent3 of their income to rent.
However, 45 percent of the renters in
low-income census tracts pay more

3

HUD considers housing to be unaffordable when it requires more than 30% of
household income.

ACCOUNTING TREATMENT
An investor should treat the equity
equivalent as an investment on its balance sheet in accordance with GAAP
and can reflect it as an “other asset.”
The CDFI should account for the investment as an “other liability” and
include a description of the
investment’s unique characteristics in
the notes to its financial statements.
Some CDFIs have reflected it as “subordinated debt” or as “equity equivalent.” For a CDFI’s senior lenders, an
EQ2 investment functions like equity
because it is fully subordinate to their
loans and does not allow for acceleration except in very limited circumstances (i.e., material change in primary business activity, bankruptcy,
unapproved merger or consolidation).

CRA TREATMENT
On June 27, 1996, the OCC issued an
opinion jointly with the Federal Deposit Insurance Corporation, Office of
Thrift Supervision and the Federal
Reserve Board that Citibank would
receive favorable consideration under
CRA regulations for its equity equivalent investment in National Community Capital. The OCC further stated
that the equity equivalents would be
a qualified investment that bank examiners would consider under the investment test, or alternatively, under
the lending test. In some circumstances Citibank could receive consideration for part of the investment under the lending test and part under
the investment test.3
This ruling has significant implications for banks interested in collaborating with nonprofit CDFIs because
it entitles them to receive leveraged
credit under the more important CRA
lending test. The investing bank is
entitled to claim a pro rata share of
the incremental community development loans made by the CDFI in which
the bank has invested, provided these
loans benefit the bank’s assessment

This special debt
investment is a
precedent-setting
community
development debenture
that will permit
‘equity-like’ investments
in not-for-profit
corporations.2
area(s) or a broader statewide or regional area that includes the assessment area(s). The bank’s pro rata share
of loans originated is equal to the percentage of “equity” capital (the sum
of permanent capital and equity
equivalent investments) provided by
the bank.
For example, assuming a nonprofit
CDFI has “equity” of $2 million—$1
million in the form of permanent capital and $1 million in equity equivalents provided by a commercial
bank—the bank’s portion of the CDFI’s
“equity” is 50 percent. Now assume
that the CDFI uses this $2 million to
borrow $8 million in senior debt. With
its $10 million in capital under management, the CDFI makes $7 million
in community development loans over
a two-year period. In this example, the
bank is entitled to claim its pro rata
share of loans originated—50 percent
or $3.5 million. Its $1 million investment results in $3.5 million in lending
credit over two years. This favorable
CRA treatment provides another form
of “return on investment” for a bank

3

See the Resources section of National
Community Capital’s website
www.communitycapital.org for a
copy of the opinion letter.

in addition to the financial return. The
favorable CRA treatment is a motivating factor for many banks to make an
EQ2 investment.

OUTCOMES AND BENEFITS
National Community Capital estimates
that approximately $70 million in EQ2
investments have been made by at least
twenty banks, including national, regional and local banks. These transactions have resulted in the following
benefits:
EQ2 capital has made it easier for
CDFIs to offer more responsive financing products. With longer-term capital
in the mix, CDFIs are finding they can
offer new, more responsive products.
Chicago Community Loan Fund, one
of the first CDFIs to utilize EQ2, once
had difficulty making the ten-year minipermanent loans its borrowers needed.
Instead, Chicago had to finance these
borrowers with seven-year loans. With
over 15% of its capital in the form of
EQ2, Chicago can now routinely make
ten-year loans and has even started to
offer ten-year financing with automatic
rollover clauses that effectively provide
for a twenty-year term. Cascadia Revolving Fund, a CDFI based in Seattle,
finds EQ2 a good source of capital for
its quasi-equity financing and long-term,
real estate-based lending, and Boston
Community Capital has used the EQ2
to help capitalize its venture fund.
Very favorable cost of capital. When
National Community Capital first developed the equity equivalent with
Citibank, National Community Capital
was uncertain about where the market would price this kind of capital.
The market rate for EQ2 capital seems
to be between two to four percent.
Standardized documentation for EQ2
investments. As EQ2 transactions become more common, CDFI’s and banks
have worked to standardize the docu-

Community Investments September 2001

23

E2
Q

11

Equity Equivalent
Investments

THE NEED

DEVELOPING A SOLUTION

A strong permanent capital base is critical for community development financial institutions (CDFIs) because it increases the organization’s risk tolerance
and lending flexibility, lowers the cost
of capital, and protects lenders by providing a cushion against losses in excess of loan loss reserves. It allows
CDFIs to better meet the needs of their
markets by allowing them to engage
in longer-term and riskier lending. A
larger permanent capital base also provides more incentive for potential investors to lend money to a CDFI. All
of these results help CDFIs grow their
operations and solidify their positions
as permanent institutions. Unlike forprofit corporations, which can raise
equity by issuing stock, nonprofits
must generally rely on grants to build
this base. Traditionally, nonprofit
CDFIs have raised the equity capital
they need to support their lending and
investing activities through capital
grants from philanthropic sources, or
in some instances, through retained
earnings. However, building a permanent capital base through grants is a
time-consuming process, and one that
often generates relatively little yield. It
is also a strategy that is constrained by
the limited availability of grant dollars.

In 1995, National Community Capital
set out to create a new financial instrument that would function like equity for nonprofit CDFIs. To realize
this goal, National Community Capital chose an experienced partner—
Citibank—to help develop an equity
equivalent that would serve as a model
for replication by other nonprofit
CDFIs, and to make a lead investment
in National Community Capital. The
equity equivalent investment product,
or EQ2, was developed through the
Citibank/National Community Capital
collaboration and provides a new
source and type of capital for CDFIs.

1

This article is an adaptation of a National
Community Capital technical assistance
memo written by Laura Sparks.

2

Comptroller of the Currency, Administrator of National Banks, in an opinion
letter dated January 23, 1997, concerning Citibank’s Equity Equivalent
investment in the National Community
Capital Association.

22

1. The equity equivalent is carried as
an investment on the investor’s
balance sheet in accordance with
Generally Accepted Accounting
Principles (GAAP)
2. It is a general obligation of the
CDFI that is not secured by any of
the CDFI’s assets
3. It is fully subordinated to the right
of repayment of all of the CDFI’s
other creditors
4. It does not give the investor the right
to accelerate payment unless the
CDFI ceases its normal operations
(i.e., changes its line of business)

THE EQUITY EQUIVALENT—WHAT IS IT?
The Equity Equivalent, or EQ2, is a
capital product for community development financial institutions and their
investors. It is a financial tool that allows CDFIs to strengthen their capital
structures, leverage additional debt capital, and as a result, increase lending and
investing in economically disadvantaged
communities. Since its creation in 1996,
banks and other investors have made
more than $70 million in EQ2 investments and the EQ2 has become an increasingly popular investment product
with significant benefits for banks,
CDFIs and economically disadvantaged
communities.
The EQ2 is defined by the six attributes listed below. All six characteristics must be present; without them,
this financial instrument would be
treated under current bank regulatory
requirements as simple subordinated
debt.

Community Investments September 2001

5. It carries an interest rate that is
not tied to any income received
by the CDFI
6. It has a rolling term and therefore,
an indeterminate maturity
Like permanent capital, EQ2 enhances a CDFI’s lending flexibility and
increases its debt capacity by protecting senior lenders from losses. Unlike
permanent capital, the investment must
eventually be repaid and requires interest payments during its term, although at a rate that is often well below market. The equity equivalent is
very attractive because of its equitylike character, but it does not replace
true equity or permanent capital as a
source of financial strength and independence. In for-profit finance, a similar investment might be structured as
a form of convertible preferred stock
with a coupon.

than 30 percent of their income towards
rent. This means that renters in these
census tracts, who are more likely to
be low-income, are paying unaffordable rents. Low-income census tracts
have the highest poverty rate, with 28
percent of their families living below
poverty levels. Comparatively, the rate
for San Francisco as a whole is 10 percent. Further, 66 percent of San Francisco households receiving public
assistance are in low- or moderateincome census tracts.
Labor and employment conditions
extant at the time of the census indicated a 5.4 percent unemployment rate
in low-income census tracts and a
4.1percent rate in moderate-income
census tracts. Middle-income census
tracts had a rate of 3.2 percent. Upperincome tracts had a rate of 1.8 percent.4 As a gauge, the rate for California was 3.3 percent. Data from the U.S.
Bureau of Labor Statistics revealed
positive trends in employment since the
taking of the census. However, these
trends are for the MSA not the assessment area. U.S. Bureau of Census data
indicated a similarly positive trend in
the number of new residential permits
issued in the MSA. Again, the examiner would use community contacts to
determine the trends for the specific
assessment area.
As a result of the broad analysis of the
data, some of the performance context
extrapolations the examiner could have
for San Francisco include the following:

LENDING TEST
➤ given the concentration of house-

holds and families in middle- and
upper-income census tracts, loans
may be concentrated in those
census tracts
➤ given the predominance of middle-

and upper-income households and
families, middle- and upper-income
individuals may make up the majority of the institution’s borrowers
➤ given that a substantial number of

renters are paying unaffordable
rents, there may be demand for
affordable housing and, thus, a demand for loans to finance affordable housing development

SERVICE TEST
➤ given the concentration of house-

holds receiving public assistance
in low-income census tracts, there
may be opportunities for community development services, such as
financial literacy training for those
moving from welfare to work
➤ given the poverty rate in low and

moderate census tracts, there may
be community organizations that
could benefit from an institution’s
provision of financial expertise

INVESTMENT TEST
➤ given the lack of affordable hous-

ing there may be investments available to address that need for low-,
moderate- and middle-income
individuals
➤ given the poverty rate, there may

4

Unemployment information by census
tract is only available during the decennial census. To obtain more current information, the examiner would contact
community representatives knowledgeable about employment in the assessment
area. California’s Employment Development Department reports the information
on a city basis.

We shall not cease from
exploration/And the end
of all our exploring/
Will be to arrive where
we started/And know the
place for the first time
– T.S. Eliot

be social service organizations that
would benefit from community
development grants
I want to emphasize that the extrapolations the examiner draws from the
census data are preliminary. In fact,
those extrapolations are less conclu-

sions and more hypotheses that must
be tested or investigated while on-site.
Thus, the analysis of the census data is
only a starting point. Interviews with
community representatives and officers
of the institution under examination are
conducted to verify and substantiate the
extrapolations. Performance expectations may be boosted or tempered based
on the capacity and constraints of the
institution under review, in accordance
with safe and sound operations explicit
in the Act.
A performance context is rarely a
fixed phenomenon. A community is a
dynamic entity, affected by constantly
changing demographic and economic
variables within the community. Accordingly, while the census data are key in
developing that context, the extrapolations arrived at must be constantly verified and updated against the current
reality of the community itself. In fact,
while the census data are useful, their
accuracy is compromised by the passage of time. Thus, a performance context is more than a collection of facts
about an assessment area; rather, it is,
ideally, a collection of explorations and
conclusions substantiated with current
objective facts about the demand for
loans, services and investments in the
assessment area.
In summary, the creation of a performance context is essentially an assessment of the opportunities present in a

Community Investments September 2001

7

ABOUT THE AUTHORS

ROBERT (BOB) CLINGMAN served as coordinator
of the Seattle Region’s Partnership program in
Alaska, northern California, Idaho, Oregon and
Washington for Census 2000. The Partnership
program’s primary focus was to develop cooperative working relationships with communitybased organizations, local and tribal governments and mainstream and ethnic media, to increase the mail response rate and reduce the
differential undercount among minority population groups. For the 1990 census, he was the
senior media specialist for the six states comprising the Seattle Region (Alaska, Idaho, Montana, Nevada, Oregon and Washington).
Between decennials, Mr. Clingman worked
for the State of Washington’s Department of
Fish and Wildlife as a public information officer
and consultant to the Wild Salmonid Policy task
force, and as marketing manager for the Office
of State Procurement.
He is a graduate of the University of Washington, and also attended Seattle University,
Western Washington University and Sophia
(Jochi) University in Tokyo. In September, he will
once again attempt retirement, to devote more
time to the five G’s . . .Grandchildren, Golf, Gardening, Going to Galway for an extended excursion and Georgiana, his friend of 50 years
and wife of 27 years.

community. Once the extrapolations
are investigated and verified, they become objectively substantiated conclusions. This methodology of data gathering, extrapolation and confirmation
ensures that the examiner’s assessment
of an institution’s CRA performance is
sound. Conversely, an institution
should draw upon its own staff, local
government, community development
and social service organizations, regulatory agencies and the census data to
identify those factors that may affect
its abilities under the Lending Test and,
if applicable, the Investment and Service Tests. It behooves an institution to
create its own performance context to
help ensure that its record is assessed
accurately. This type of self-analysis is
regarded as a CRA “best practice.”

GILBERTO COOPER has been an examiner with the
Federal Reserve Bank of San Francisco for 13 years.
In this capacity he has led and assisted with compliance and Community Reinvestment Act (CRA)
examinations of banks of various asset sizes. He
has participated in the development and instruction of Federal Reserve System courses on fair
lending and the CRA.
Before joining the Federal Reserve Bank of
San Francisco, Mr. Cooper was a bank officer
with experience in both the lending and operational areas of retail banking. He attended
the University of California at Berkeley, obtaining a degree in psychology with additional
studies in English literature.

8

Community Investments September 2001

With census data becoming increasingly available on the Internet, the ability of the public (including financial institutions and community groups) to
build profiles of geographic areas and
develop their own hypotheses is enhanced. Thus, a financial institution or
community group could identify census
tracts with no CRA-related activity and
perhaps identify factors that could be
causing the inactivity or identify hidden
opportunities. Much like a grant proposal, marketing plan or business plan,
a performance context is about the possibilities and the “whys” of those possibilities. It is about exploration, the insights gained from that exploration, and
the resultant action taken to help meet
the identified needs of the community.

The Genesis LA team understands
the expense of developing in urban
areas, and recognizes the difficulty of
working with government-sponsored
programs that have been overwhelming to developers and financial institutions. Through Genesis LA, Los Angeles has found a way to attack inner
city development by easing the way
for private investment. By bringing flexibility and focus to addressing these
problems, we get the money on the
table. By taking the best ideas and adding to them, we have set a standard that
can be replicated around the world. CI

To learn more about the Genesis
LA project visit our website:
www.genesisla.org/. For additional
information about CRA-eligible investment opportunities in the Genesis LA
Economic Growth Corporation or Capital Fund, contact:
Deborah J. La Franchi
President and CEO
213/687-0528
lafranchi@genesisla.org
Genesis LA Real Estate Fund
Richard Gentilucci
Vice President Real Estate
Shamrock Holdings, Inc.
818/973-4268
rgentilucci@shamrockinc.com

CI

Browse Proceedings from the Federal Reserve’s
Community Affairs Research Conference

2002
COMMUNITY REINVESTMENT CONFERENCE

Changing Financial Markets
and Community Development

JANUARY 30-FEBRUARY 1
Topics Include:

This biennial conference is sponsored by the four banking regulatory agencies: The Federal Reserve Bank of San Francisco, Federal Deposit Insurance Corporation, Office of the Comptroller
of the Currency and Office of Thrift Supervision.
A practical and engaging conference format will allow
attendees to gain guidance and clarification on CRA compliance, lending, service and investment techniques. Each day of the two and a
half days is filled with opportunities to network, gather information and see
successful examples of community development. You are certain to come away
with a number of best practices to bolster your CRA program and ideas to increase your impact in the communities you serve.
Registration brochures will be mailed in October and available online at
www.frbsf.org/news/events/index.html. Call Bruce Ito at 415/974-2717 to
be added to the mailing list or fax a list of names with contact information to
415/393-1920.

•
•
•
•
•
•

Conference Summary
The Unbanked and the
Alternative Financial Sector
New Industry Developments
Wealth Creation
Evaluation of CRA

Speeches by the Federal Reserve’s

• Chairman Greenspan
• Governor Gramlich
Now available at . . .
www.chicagofed.org/cedric/index.cfm

ABOUT THE AUTHOR

Los Angeles City Attorney ROCKY DELGADILLO
was elected to office on June 5, 2001. Before
his election, Rocky served as deputy mayor
for economic development, where he oversaw city efforts to retain and attract business
and jobs. In this capacity, Rocky created the
L.A. Business Team to encourage smart business development that is friendly to neighborhoods. The team worked with more than
2,000 companies representing 200,000 employees and more than $20 billion in private
investment over the last four years. In 1996,
the Los Angeles Business Journal named
Rocky “Government Official of the Year.”
Prior to his work for the city, Rocky was a
senior attorney at O’Melveny & Myers in Los
Angeles. He left the firm to work as the director of business development for Rebuild L.A.
in the aftermath of the 1992 civil unrest.
Rocky’s team at Rebuild L.A. attracted nearly
$500 million in investments for neglected
communities, spurred 15 new private-sector
training programs and created a $6 million
loan fund for inner-city entrepreneurs.
Rocky earned a scholarship to Harvard University where he graduated with honors while
receiving the university nomination for a
Rhodes Scholarship and earning recognition
as an honorable mention All-American football player. He earned his J.D. in 1986 from
Columbia University, and was awarded their
Medal of Excellence for the most distinguished young alumnus in 1998.
Rocky Delgadillo remains extremely active
in the Los Angeles community. He has chaired
Latino Heritage Month for the last five years
and serves on the boards of many organizations including Catholic Big Brothers, the First
AME Church Renaissance Program, the Franklin
High School Scholarship Foundation, Friends of
Jordan High School in Watts, and Workforce L.A.
Rocky, his wife Michelle, and their newborn son,
Christian live in downtown L.A.

Community Investments September 2001

21

Making
Reinvestment WORK
for San Diego

➤ The Genesis LA Growth Capital

A TYPICAL DEAL: SUNQUEST
An old city vehicle maintenance yard and a closed landfill have been neighbors in the
northern reaches of the San Fernando Valley for years. Together, these two parcels, totaling 33 acres, present a big opportunity for smart development. But developers and officials didn’t need to look further than the landfill to know costs would be high. The tired,
dusty neighborhood is surrounded by other industrial properties, mainly small operations.
Less than a mile away are residential areas.
Genesis LA has helped put together an innovative financing package that will give rise
to the SunQuest Industrial Park. When it is complete, four new buildings will house 350
employees. State-of-the-art industrial facilities, to be sold to their end users upon completion, will be constructed around the former landfill—about one-third of the site. At this
point, identified tenants include: a manufacturer of sets and props for the entertainment
industry, a manufacturer of equipment used for hazardous material and asbestos cleanup,
and a company that sells and leases medical supplies to the entertainment industry.
Total Cost: $51.35 million
Private sector funding: $30.6
Public sector funding: $20.4
Genesis LA funding: $350,000
The Gap: A financing gap for this project was created by the costs associated with acquiring the landfill, moving the city vehicle maintenance facility, and the carrying cost for
the project during permitting and remediation. In addition, until the land is remediated,
collateral value is depressed, thus limiting the availability of traditional equity and
debt financing.
Private sector funding
• The developer will provide $6 million in equity, and has secured a traditional construction loan commitment of nearly $15 million
• The Genesis LA Real Estate Fund is making a $9.6 million mezzanine loan to the developer to be funded at milestone points throughout the process (as collateral value
increases) in exchange for a 26% equity state in the project
Public sector funding
• The $10.3 million cost of relocating the city’s vehicle maintenance facility will be borne
by the city. In addition, the City has a pending application for $9 million in Section 108
funding, which will be used to acquire land at a lower interest cost—a benefit that will
be passed on to the final purchasers of the buildings
• A brownfields grant of $750,000, under HUD’s Brownfields Economic Development
Initiative (BEDI) program, has been made to cover remediation costs
• The City is making a $350,000 contribution from its Community Development Investment fund, which is a set aside of federal Community Development Block Grant monies to be used only for economic development purposes
Nonprofit funding
• Genesis LA Economic Growth Corporation is contributing 350,000 in return for a
portion of the developer’s retained equity
When construction is complete, the developer will retain ownership of the parking lot,
which will be constructed over the former landfill, so that liability for potential problems
will not be transferred to the new owners. He is also indemnifying the City against any
liability associated with cleanup of the old maintenance yard.

20

Community Investments September 2001

Fund will offer $50-100 million for
mezzanine financing, subordinated
debt and other equity investments
to manufacturing and technology
companies that benefit low- to
moderate-income neighborhoods,
and/or are owned by minority or
women entrepreneurs. Genesis LA
is currently discussing the fund with
interested investors.
The Genesis LA approach has attracted
the interest of significant public and
private sector sponsors who believe
this approach will be the one to make
a difference. In many instances, the
expense of redeveloping distressed,
often contaminated properties makes
traditional financing, even with government subsidies, impossible. Two
financial institutions with deep roots
in Los Angeles have invested heavily
in Genesis LA’s funds. Both Bank of
America and Washington Mutual recognize that inner-city neighborhoods
provide excellent business opportunities. The bankers tell me that because
Genesis LA funds deals, determines the
financial feasibility of projects and
manages the investments, it eliminates
underwriting costs for them and leverages their dollars. At the same time,
they receive market-rate returns on
their investments and create jobs in
low-income communities while investing in CRA-eligible projects. Like Bank
of America and Washington Mutual,
retail giants McDonald’s and Kmart,
plus the Los Angeles Department of
Water and Power also have the vision
to understand that by working together
under the Genesis LA umbrella they
can do well and do good at the same
time. Each sponsor has committed up
to $1.0 million dollars to the initiative
as well as invested in individual sites
and/or the for-profit funds.

by Jim Bliesner, Director, San Diego Reinvestment Task Force &
Michael Lengyel, Project Analyst, San Diego Reinvestment Task Force

F

or 24 years the Reinvestment
Task Force (RTF) has been actively involved with ensuring
that the reinvestment needs of San
Diego County are properly addressed. During these 24 years, everything has changed—most notably the
density and diversity of San Diego, the
financial services industry and the overall business landscape. This article will
provide an overview of the RTF and
how it has evolved to meet the everchanging economic and political environment, with the goal of providing
a blueprint for other communities interested in creating a similar entity. The
processes employed by the RTF are
accessible and replicable for almost any
community regardless of size, location
or resources.

DESCRIPTION

stakeholders involved in CRA-induced
projects. Despite being chaired by
seven different councilmen and three
members of the Board of Supervisors
since its inception, the RTF has maintained its trilateral balance and remained a forum where creative ideas
for reinvestment can be discussed and
then implemented.
As a catalyst for economic progress,
the RTF serves the population of San
Diego County,1 with emphasis on lowand moderate-income constituencies,
and local nonprofit housing and economic development organizations.
The RTF carries out City and County
policies that specifically address reinvestment as it relates to the lending
practices of regulated financial institutions at the local level.
The San Diego Housing Commission and the County Department of

The San Diego City-County Reinvestment Task Force was established in
1977 by joint resolution of the San
Diego City Council and County Board
of Supervisors. It was formed as a trilateral, quasi-public entity to include
elected officials, lenders and community representatives. The purpose of
linking these three parties was to encourage dialogue among the primary

1 The County of San Diego is comprised of 18
cities totaling 2,911,468 residents. 26.7%
of the residents are of Hispanic descent,
50% are White, 5.5% are Black and 9.8%
are Asian or other. 5.8% of the residents
are classified as low-income. 21.6% are
moderate-income, 34.4% are middle-income and 26.3% are upper-income.

Housing and Community Development
have provided annual funding to the
RTF since 1983. The funding, which is
considered annually, covers basic administrative costs. The RTF Director is
a contract employee to the RTF, also
with an annual renewal. The base funding ($165,000 in 2001) is supplemented
by research grants from private and
other public sources.
The RTF is co-chaired by a member
of the City Council and a member of
the County Board of Supervisors, who
are responsible for appointing the additional fifteen seats that include lenders, representatives of community
housing and economic development
agencies, and at- large public members
representing other municipalities and
unincorporated areas of San Diego
County. These appointees are identified or recommended by staff and serve
three-year terms. The RTF also has a
standing committee of representatives
from fifteen nonprofit organizations responsible for the development and
monitoring of lender agreements.

MISSION
The mission of the RTF is to spur private and public financing of affordable
housing and economic development in

Community Investments September 2001

9

areas suffering from disinvestment
through negotiation, partnership building and strategy-formation. The RTF
accomplishes its goals by monitoring
lending practices and policies and developing strategies for reinvestment in
underserved areas. By proactively fostering initiatives, the RTF continues to
encourage positive, long-term public/
private ventures with businesses and
community organizations.

THREE ACTIVITY CATEGORIES
Activities of the RTF fall into the
categories:
1) research, education and monitoring
2) community reinvestment infrastructure facilitation
3) lending strategies and commitments
Under its research, education and
monitoring function, the RTF has produced an innovative body of research
data pertinent to understanding the
nature of disinvestment in San Diego.2
The research has been funded by the
City and County, HUD and financial
institutions, and conducted in conjunction with the San Diego Fair Housing
Council, the San Diego Non-Profit Federation, the California Reinvestment
Committee, as well as state universities and the San Diego Association of
Governments. Topics have included
analysis of home mortgage lending
patterns, fair housing, homeowners
insurance, and small business credit
and equity capital.
Research has served as the basis for
merger interventions and public testimony and has helped to define policy
and develop strategic plans for the RTF.
For example, research showed that

while large statewide or national banks
were receiving satisfactory CRA ratings
by regulators, their CRA lending and
investments were disproportionately
focused in their headquarter cities.
This finding led the City Council and
the County Board to authorize the RTF
to intervene on their behalf in bank
mergers. Another research endeavor,
a Comprehensive Credit Needs Assessment, funded jointly by lenders and
local government, revealed an absence
of equity capital for housing and small
businesses. This finding prompted the
RTF to embark on an effort to create
an equity capital “family of funds.”
Other research that showed rejection
rates for home loans in low-income
and minority-dominant census tracts
as disproportionately high has
prompted the City to design a policy
that would link deposits to positive
performance under CRA lending.
Work by the RTF around infrastructure facilitation has focused on the
formation, development, funding and
support of nonprofit organizations for
the purpose of enhancing the capacity
of the San Diego community to utilize
bank financing and to access capital
markets. These organizations bridge the
gaps between traditional lenders, affordable housing developers and small businesses. For example, the RTF was the
lead advocate in the formation of Neighborhood National Bank, a San Diegobased community development financial institution, and has assisted in the
formation of local community development corporations involved in housing
development and a multi-bank housing lending consortium.
The third area of focus for the RTF
has been lending strategies and commitments. In 1991, the RTF was authorized to secure commitments from

lenders regarding their proposed CRA
lending activities for the San Diego
region. Commitments were developed
jointly by the RTF and local lenders,
and were presented to the City Council and the Board for approval. Although the commitments are voluntary,
participating banks benefit from a coordinated reinvestment strategy with
government and the community,
which increases the potential for profit
and impact. Agreements were formed
with the eight largest lenders, which
represented a combined 76 percent of
deposit market share in San Diego
County in 1999. That same year, the
lender commitments generated $1.3
billion in CRA-related lending in San
Diego County, a 28 percent increase
($294 million) over 1998. The average
ratio of CRA lending to total deposits
was 7.88 percent in San Diego.
Lender commitments also called for
annual reporting of home mortgage,
small business, affordable housing and
community development lending data
in low-income communities for San
Diego. Data are also reported for corporate giving and some categories of
consumer lending. Reporting allows for

1999 CRA REINVESTMENT
BY INSTITUTION*
() – REINVESTMENT AMOUNT AS
% OF ASSETS
Bank of America $204.53 (4%)
Washington Mutual $311.74 (6%)
Wells Fargo $298.51 (3%)
Union Bank $238.22 (8%)
CA Bank & Trust $89.52 (6%)
San Diego National $157.48 (16%)
California Federal $17.12 (2%)

2

www.co.san-diego.ca.us/rtf/publication/
index.html

Borrego Springs $6.98 (18%)
Total $1,324.09 / Average (7.88%)

knew that in a city with transportation
challenges, employers could find a ready
workforce in these neighborhoods.
Unlike older cities, Los Angeles does
not have a single “inner city.” Its 472
square miles cover varied terrain and
encompass over 300 distinct communities, with low- and moderate-income
areas spread throughout. Genesis LA
sites were assembled to facilitate smart
growth efforts by focusing on twentytwo carefully selected sites throughout
Los Angeles. The sites are underused
and blighted properties primarily located in distressed neighborhoods in
South and East Los Angeles—urban
infill gems (see map). The considerable size of these sites, most spanning
over 40 acres, is integral to their function as job creation catalysts.
Because many of the sites are also
situated in Enterprise Zones, Empowerment Zones or designated redevelopment areas, they are eligible to receive municipal, state and federal subsidies. The city’s involvement with and
support of Genesis LA serves to expedite the processing of permits and entitlements necessary to prime the sites
for development. Some sites are slated
for retail development, others for industrial, manufacturing, biotech or
mixed use. In all cases, job creation is
the most important element to these
developments given that they are located in Los Angeles neighborhoods
with the highest unemployment.
Genesis LA projects benefit from the
extensive financial expertise and support of its sponsors, partners, affiliates
and board members. By identifying the
gap financing necessary for each of its
projects to attract private investment,
the Genesis LA approach to financing
complex redevelopment deals is what
sets it apart from other economic development programs. Many of the current twenty-two sites would not be
developed if not for the creative financ-

“

Our theory was to
create oases in the
middle of “desert”
neighborhoods, much
like dropping pebbles
in a pond
to create a ripple effect
that would enliven a
much larger area.

”

ing tools provided by Genesis LA. Gaps
are filled with grants, city funds, tax
incentives, investment from for-profit
funds, contributions from corporate
sponsors and the sale of naming rights.
Partners with expertise in law, architecture, environmental cleanup and
marketing provide in-kind resources
that contribute to narrowing financing
gaps. Genesis LA Economic Growth
Corporation will itself provide gap financing of last resort, including purchasing property, if needed to make a
project feasible.
Genesis LA has designed two distinct
financial tools to attract private investment:
➤ The Genesis LA Real Estate Fund,

LLC, provides debt and equity financing in and around the Genesis
LA sites. It is managed by Shamrock Capital Advisors, Inc. and features attractive, risk-adjusted returns
expected in the mid- to high-teens.
Investments into this fund from financial institutions are eligible for
CRA investment test credit (see box 1).

1

THE REAL ESTATE
DEVELOPMENT FUND

Spin off is part of the LA lexicon. Used extensively in the entertainment industry, it
means that one good thing breeds another. In keeping with its community, the
good idea of Genesis LA led to its spin off,
the Genesis LA Real Estate Fund.
The Genesis LA planners conceived the
fund, developed specifications for it, then
went shopping for a manager who would
take it and run. Many stepped up to the
table, but the board selected Shamrock
Capital Advisors, an affiliate of Shamrock
Holdings, the investment vehicle of the Roy
E. Disney family. Shamrock has substantial
experience with real estate development,
and shares a dedication to Los Angeles
with the Genesis LA team.
The Genesis LA Real Estate Investment
Fund works like any other private investment pool, except that it only fund projects
in low- to moderate-income areas of Los
Angeles, which encompasses approximately 70 percent of the city’s area. This
includes Genesis LA sites and properties
around the sites. The fund, which is capitalized at $85 million, seeks commercial, industrial and mixed-use projects that will
create jobs and provide returns in the midto high- teens for its investors. The fund has
committed 15 million dollars to date.
Its first investment in Hollywood has already been sold to the Academy of Motion Picture Arts and Sciences. The second,
a live/work project in the Venice neighborhood, is under construction. A third project,
four buildings totaling 650,000 square
feet, will provide up to 1,200 jobs in light
industrial businesses.

* dollars in millions

10

Community Investments September 2001

Community Investments September 2001

19

Rebuilding
Communities
One Site at
a Time

“

The separation of
many banking services
from CRA oversight over
the past decade...
has caused the RTF to
reevaluate its focus
on separate lending
agreements with
individual banks.

”

by Rocky Delgadillo, City Attorney, Los Angeles

S

Since the Watts riots in 1965, business
and civic leaders in Los Angeles have
grappled with the complex issues that
stem from poverty in this city. Studies,
proposals, ideas and initiatives generated in Los Angeles, Sacramento and
Washington have provided incremental and random improvements, but
none comprehensive enough to alter
the landscape. Following the 1992 civil
unrest, many of the problems of the
inner city were still facing us. The newest of the civic collaborations designed
to “save the city” was Rebuild LA. It
was there that I first saw the difficulty
of one organization trying to solve
many societal problems with limited
resources.
In 1993, Los Angeles voters elected
Richard Riordan for their mayor. When
he recruited me to join his economic
development staff, I jumped at the
chance to work from city hall. Facing
the existing challenges, now exacerbated by a major earthquake, I drew
upon a lesson I had learned from my
years at Rebuild LA: when confronted
with complexity, begin solving problems
by focusing on one piece at a time.
My colleagues and I conceived a way
to address inner-city issues by building on large, blighted properties scattered throughout the city’s low- to

18

moderate-income areas. Our theory
was to create oases in the middle of
“desert” neighborhoods, much like
dropping pebbles in a pond to create
a ripple effect that would enliven a
much larger area. In conceiving our
plans, we had several desires. We
wanted both public and private sector partners. We wanted to harness the
vast public resources that are available. But most of all, we wanted to
create an investment environment for
entrepreneurs looking for opportunities to make money. Thus Genesis LA
was born.
Genesis LA is an innovative and
powerful economic development initiative that melds the best of the public and private sectors to tackle the
tough challenges typically associated
with developing long neglected innercity areas. The initiative is directed by
the Genesis LA Economic Growth Corporation, a not-for-profit organization,
whose mission is to provide sources
of gap financing with side-by-side investments to leverage public subsidies.
Early on, we found only frustration in
attempts to attract traditional investments to the inner city, but we held
fast to the belief that there is money
to be made in these densely populated, underserved areas. We also

Community Investments September 2001

copyright © 2001
City of Los Angeles

GENESIS L.A. SITES
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.

Biotech Center (Lakeside Debris Basin)
Sunquest Industrial (Calmat)
Marquardt Industrial
North Hollywood – Mixed Use Office Retail
Taylor Yards Industrial Park
River Station (Cornfields)
Pico/San Vincente Power Center
Santa Fe Rail Yard SCI-Arc Mixed Use
Samitaur/”Conjuctive Points” Creative Office
Target/McDonalds Retail Center
Adams and La Brea Mixed Use Office/Retail
Automobile Club
Sears Tower (Mixed Use Retail)
Crown Coach (Former Prison Site)
UPS (Old Facility)
Santa Barbara Plaza
Lancer Industrial Park
Chesterfield Square
Vermont Slauson Retail Center
Goodyear Industrial Tract/Slauson Retail
Watts Retail Center
Lanzit Industrial Park
Harbor Gateway Center

ongoing bank-by-bank comparison in
each lending category that RTF uses
to monitor performance. Drops in performance are discussed and recommendations made on programs and
strategies for improvement. One example of recommended strategies for
improvement involved opening new
bank branches. Four different banks
responded to this request after being
provided data regarding levels of income and potential customers in comparison to other areas of the County.

FUTURE DIRECTION
As the local economy and the banking industry evolves, the RTF has adjusted its strategy to accommodate
broader socio-economic conditions.
Early focus on information and education was appropriate and reflected
local and national conditions. With
increased financial industry consolidation, the RTF necessarily changed to
a strategy of merger intervention and
advocacy. However, recent passage of
the Financial Modernization Act and
the disappearance of locally headquartered banks due to mergers have diminished the RTF’s ability to intervene
in mergers and effect agreements for
local reinvestment. The separation of
many banking services from CRA over-

sight over the past decade, which has
resulted in a notable reduction of bank
branches, increased mortgage company
lending and expanded check cashing
facilities, has caused the RTF to reevaluate its focus on separate lending agreements with individual banks.
In light of these challenges, the RTF
has formulated a three-year Reinvestment Master Plan3 that contains 18 recommended actions. The goal of the
Master Plan is to mitigate against the
distancing of financial services from
low-income communities in San Diego.
At the heart of the Plan is the development of a $100 million equity fund that
will provide much needed capital for
affordable housing and small business
development. Other recommendations
include the recruitment of credit
unions, insurance companies and other
financial service entities into the reinvestment efforts, and a requirement that
all financial service providers doing
business with the City or County discuss their involvement in community
reinvestment efforts with the RTF.
At the core of the Reinvestment Master Plan is the persistence of a forum for
dialogue about responsible reinvestment.
A second feature has been the creation
of collaborative models utilizing the capacity of the community, government
and lenders to address common problems. The third and most recent component has been the development of a
multi-year, systematic strategy for addressing credit needs throughout the
region. The hope is that these core features will enable the RTF to remain effective in addressing reinvestment needs
in San Diego County. CI
For further information about the Reinvestment Master Plan or investment
opportunities, please contact Jim
Bliesner at 858/694-8729 or via email
to: jbliesed@co.san-diego.ca.us.

3

ABOUT THE AUTHORS
JIM BLIESNER is the director of the San Diego
City/County Reinvestment Task Force and has
served in that position since 1985. The Task
Force is a quasi-public, trilateral agency authorized by the City and County of San Diego to
monitor lending practices and develop strategies for reinvestment. The work of the Task
Force has received national recognition as a
model for encouraging partnerships between
the lending industry, community nonprofit
organizations and government by the
National Association of Housing and Redevelopment Organizations.
Jim has been a board member of the California Community Reinvestment Corporation.
He also served as a founding member of the
California Reinvestment Committee. He was
appointed by the governor of California to his
Office of Neighborhoods, and by the mayor
of San Diego to the City Committee on
Growth and Development and the City Committee on Redistricting. Jim has also been a
faculty member in San Diego State University’s
Community Economic Development Certificate Program.
Mr. Bliesner is recognized in Who’s Who in
American Business and Finance as an innovator in economic and housing development.
His efforts have received the Honor and Special Merit Awards from the American Planning
Association and the American Institute of Architects. He was most recently awarded a “Lifetime Achievement Award” from the San Diego
Housing Federation.

MICHAEL LENGYEL is the program analyst for
the Reinvestment Task Force (RTF). Michael has
an MBA and a masters of science in accounting from San Diego State University. His duties include analyzing economic and financial
data of financial institutions and working with
community groups to develop reinvestment
strategies. Michael has prepared multiple
financial and lending analyses for nonprofit
organizations in addition to the research and
monitoring work he does for the RTF. Before
joining the RTF, Michael worked as a research
paralegal at a San Diego law firm, specializing
in the area of construction defect litigation.

http://www.co.san-diego.ca.us/rtf/new/
plan.pdf

Community Investments September 2001

11

CRA Review Comments

District Update

by Jack Richards, Senior Community Affairs Manager, Federal Reserve Bank of San Francisco

W

hen the federal bank and thrift regulatory agencies revised the CRA regulations in 1995, they committed to review the
regulations in 2002 to determine whether the revised regulations had met the goal of more objective, performance-based
CRA evaluations. As part of the FFIEC’s commitment to review the CRA in 2002, Community Affairs is hosting CRA officer
roundtable meetings throughout the Twelfth District during the second and third quarters to solicit input from CRA officer
participants on how to improve the CRA regulation. In addition, we are encouraging comments from community-based
and advocacy organizations.
As expected, the initial feedback is both wide-ranging and thought-provoking. We thought you’d be interested in
reading some of what we’ve heard. Presented below are selected comments from roundtable meetings held in Nevada,
Idaho, Arizona and Oregon, plus highlights of comments submitted by the Greenlining Institute and the California
Reinvestment Committee.
Of course, these suggested changes to the CRA do not reflect the views of the Federal Reserve. In some cases, the
original comment has been paraphrased. You are encouraged to add your comments for consideration. Comments must be
received by October 17, 2001. Information about how to submit comments is provided at the end of the article.

Washington
• Partnered with a local nonprofit to create a

childcare loan fund to support Washington and
Oregon childcare businesses
• Forming a statewide financial literacy council

Yvonne Blumenthal, Jonathan Fischer and Joan Burbridge
(Washington)

FROM THE BANKERS
Assessment Area
➤ Define assessment areas according to geographies from
which banks collect deposits

Service Test
➤ Place greater emphasis under the service test on service
delivery, rather than on branch locations

➤ Define how performance context is to be created for

➤ Create a sliding scale to allow service test performance

assessment areas without low- or moderate-income
census tracts

to offset low investment in areas with few investment
opportunities

➤ Clarify what components are included in the perfor-

➤ Consider community development services under the

mance context

• Coordinated meetings on the impact of the 2002

Winter Olympics on low- and moderate-income
communities
• Co-hosted roundtable meetings in rural areas

investment test when a monetary value can be assigned
to them

Lending Test
➤ Give greater weight to community development loans

Utah

➤ Give consideration under the service test for volunteer

Stephanie Harpst (Utah), Doreen Davis-Peterson (Nevada)

labor activities such as for Habitat for Humanity
➤ Give greater weight to loans originated and less weight

to loans purchased
➤ Include measurement of loan-to-deposit ratios in the

large bank examination
➤ Give greater consideration under the lending test for

outstanding loans
Investment Test
➤ Change the investment test to be for “extra credit”

Community Development and Other
➤ Expand the definition of community development to
allow for cultural facilities that benefit low- and moderate-income areas
➤ Provide more consideration for mixed-income commu-

nity development projects
➤ Encourage income diversification by providing specific

➤ Raise the threshold for defining “moderate income” to

consideration for mixed-income developments with
fewer than 50 percent of units for low- and moderateincome tenants/owners

110 percent of median income, to be more in line with
housing finance agencies and the IRS

➤ Raise the small bank threshold to either $500 million or

to $1.0 billion in assets
2001 Leadership Council Summit group at St. Anthony’s Village

12

Community Investments September 2001

Community Investments September 2001

17
17

District Update
➤ Add a “medium” category for banks to move to the

“large bank” category or extend the transition period

FROM THE GREENLINING INSTITUTE
➤ Review CRA-related activities by race, ethnicity and
gender

➤ Reduce the five-year projection requirement for the

strategic plan

Oregon
• Planning a rural homebuyer fair
• Hosted Leadership Council Summit including a

bus tour of community development projects in
the Portland area

➤ Include in-depth analyses of subprime lending as part

of all CRA examinations

FROM THE CALIFORNIA REINVESTMENT COMMITTEE
➤ Assign CRA-related responsibility to any financial insti-

➤ In the public evaluation, provide a competitive rank-

tution that lends or takes deposits from a significant
portion of any market, using national lending averages
as benchmarks

ing: reveal where institution CRA ratings rank in relationship to peers
➤ Require that institutions not receive “outstanding” rat-

➤ Review community development activities based on the

Bernie Kronberger, Barbara Smith, Brian Stewart and
Brent Warren (Oregon)

effect they have “on the ground” in low-income communities and communities of color

ings under the lending test if percentage of conventional home loan originated is less than “60 percent of
population parity” for underserved minorities

➤ Review all affiliate and subsidiary lending, investment

➤ Place greater emphasis on the impact of loans and in-

and service activities as part of the CRA examination
➤ Compare subprime/predatory lending activities in low-

Southern California

income areas with more traditional activities to ensure
safe-and-sound lending practices, both for the bank and
the consumer

(Los Angeles, San Diego)
• Los Angeles: Publishing a “how to” guide for

➤ Strengthen requirements that banks offer access to

nonprofits seeking financial institution grants.
• San Diego: Surveying financial institutions and
nonprofit organizations about needs and credit
resources to assist in the development of a community investment strategy

branches in underserved areas

vestments, rather than the quantity originated
➤ Consider bank’s performance on CRA commitments with

community organizations as part of the examination
➤ Include analysis of efforts to promote diversity, the

racial and gender composition of boards and top management, and of key CRA personnel as part of the CRA
examination. Also, include an analysis of inner-city
minority vendor contracts.

➤ Increase consideration for charitable contributions un-

der the investment test

CONTACTS FOR SUBMITTING YOUR COMMENTS
Mindy Murphy, Gloria Tang, Adria Graham Scott and
Marcia McAdams (Los Angeles)

Board: Comments should refer to Docket No.R-1112 and should be mailed to Ms. Jennifer J. Johnson, Secretary, Board of Governors
of the Federal Reserve System, 20th Street and Constitution Avenue, NW, Washington, DC 20551, or mailed electronically to
regs.comments@federalreserve.gov.
FDIC: Mail: Written comments should be addressed to Robert E. Feldman, Executive Secretary, Attention: Comments/OES, Federal
Deposit Insurance Corporation, 550 17th Street, NW, Washington, DC 20429. Facsimile: Send facsimile transmissions to fax number
(202) 898-3838. Electronic: Comments may be submitted to the FDIC electronically over the Internet at www.fdic.gov/regulations/
laws/publiccomments/index.html. The FDIC has included a page on its web site to facilitate the submission of electronic comments in response to this ANPR concerning the CRA regulations (the EPC site). You may also electronically mail comments to
comments@fdic.gov.
OCC: Please direct your comments to: Docket No.01-16, Communications Division, Public Information Room, Mailstop 1-5, Office of
the Comptroller of the Currency, 250 E Street, SW, Washington, DC 20219. You can inspect and photocopy all comments received at
that address. In addition, you may send comments by facsimile transmission to fax number (202) 874-4448 or by electronic mail to
regs.comments@occ.treas.gov.

Gustavo Bidart and Gordon Boerner (San Diego),
Mindy Murphy (Los Angeles)

OTS: Mail: Send comments to Regulation Comments, Chief Counsel’s Office, Office of Thrift Supervision, 1700 G Street, NW, Washington, DC 20552, Attention Docket No.2001-49. Facsimiles: Send facsimile transmissions to fax number (202) 906-6518, Attention: Docket
No.2001-49. E-Mail: Send e-mails to regs.comments@ots.treas.gov, Attention Docket No.2001-49 and include your name and
telephone number.
For instructions on where to hand-deliver or inspect comments, please visit the Federal Reserve Board’s Advanced Proposal of
Rulemaking at: www.federalreserve.gov/boarddocs/press/boardacts/2001/20010719/

16

Community Investments
Investments September
September 2001
2001
Community

Community Investments September 2001

13

District Update
CRA Leadership Councils were established in 2000 to recognize and encourage community reinvestment efforts throughout the 12th District. The Councils, which are affiliated with
the local CRA roundtables, actively participate with the San Francisco Fed’s Community Affairs staff to identify critical community and economic development needs, and to develop
new products and services.
In April 2001, Community Affairs hosted a joint Leadership Council summit in Portland, Oregon to celebrate first-year achievements and to discuss second-year refinements for the
Councils. In this issue, we are pleased to share highlights of each Council’s work. If you haven’t already done so, make yourself acquainted with your leadership council members at
an upcoming roundtable meeting and chat about initiatives or concerns you feel are important in your geography.

Alaska

Idaho

• Coordinating a tour of rural Alaskan towns for

• Surveyed lenders and nonprofit organizations on

bankers and regulators for August 2001

community development needs and resources
in preparation for a series of roundtables in
rural areas

Cindy Williams (Idaho), Bernie Kronberger, Barbara Smith
and Brent Warren (Oregon), Judith Olson (Washington)

Joy Hoffmann (FRBSF)

Nevada

Arizona

• Contacted casino owners to determine ways

• Designed a multi-bank CRA investment pool for

banks and casinos can work together on local
community development issues
• Focusing on increasing roundtable participation

small banks (see investment opportunities)

Father Mike (St. Anthony’s), Jack Richards (FRBSF),
Gordon Boerner (San Diego), Jane Shock (Utah),
Carolyn Mitchell (Arizona)

Bruce Ito (FRBSF), Kelly Walsh (Hawaii), Marcia McAdams
(Los Angeles), Joy Hoffmann and Fred Mendez (FRBSF)

14

Community Investments September 2001
Community Investments September 2001

Larry Seedig (Nevada), Jane Shock and Paula CiaburriMahoney (Utah), Joyce Keane (San Francisco)

Hawaii

Northern California

• Negotiating to bring Operation Hope’s Banking

• Completed a small business resource brochure

on the Future financial literacy program to the state

for financial institutions to send to declined small
business loan applicants
Bruce Hyland (FRBSF)

Community Investments September 2001
Community Investments September 2001

15

District Update
➤ Add a “medium” category for banks to move to the

“large bank” category or extend the transition period

FROM THE GREENLINING INSTITUTE
➤ Review CRA-related activities by race, ethnicity and
gender

➤ Reduce the five-year projection requirement for the

strategic plan

Oregon
• Planning a rural homebuyer fair
• Hosted Leadership Council Summit including a

bus tour of community development projects in
the Portland area

➤ Include in-depth analyses of subprime lending as part

of all CRA examinations

FROM THE CALIFORNIA REINVESTMENT COMMITTEE
➤ Assign CRA-related responsibility to any financial insti-

➤ In the public evaluation, provide a competitive rank-

tution that lends or takes deposits from a significant
portion of any market, using national lending averages
as benchmarks

ing: reveal where institution CRA ratings rank in relationship to peers
➤ Require that institutions not receive “outstanding” rat-

➤ Review community development activities based on the

Bernie Kronberger, Barbara Smith, Brian Stewart and
Brent Warren (Oregon)

effect they have “on the ground” in low-income communities and communities of color

ings under the lending test if percentage of conventional home loan originated is less than “60 percent of
population parity” for underserved minorities

➤ Review all affiliate and subsidiary lending investment

➤ Place greater emphasis on the impact of loans and in-

and service activities as part of the CRA examination
➤ Compare subprime/predatory lending activities in low-

Southern California

income areas with more traditional activities to ensure
safe-and-sound lending practices, both for the bank and
the consumer

(Los Angeles, San Diego)
• Los Angeles: Publishing a “how to” guide for

➤ Strengthen requirements that banks offer access to

nonprofits seeking financial institution grants.
• San Diego: Surveying financial institutions and
nonprofit organizations about needs and credit
resources to assist in the development of a community investment strategy

branches in underserved areas

vestments, rather than the quantity originated
➤ Consider bank’s performance on CRA commitments with

community organizations as part of the examination
➤ Include analysis of efforts to promote diversity, the

racial and gender composition of boards and top management, and of key CRA personnel as part of the CRA
examination. Also, include an analysis of inner-city
minority vendor contracts.

➤ Increase consideration for charitable contributions un-

der the investment test

CONTACTS FOR SUBMITTING YOUR COMMENTS
Mindy Murphy, Gloria Tang, Adria Graham Scott and
Marcia McAdams (Los Angeles)

Board: Comments should refer to Docket No.R-1112 and should be mailed to Ms. Jennifer J. Johnson, Secretary, Board of Governors
of the Federal Reserve System, 20th Street and Constitution Avenue, NW, Washington, DC 20551, or mailed electronically to
regs.comments@federalreserve.gov.
FDIC: Mail: Written comments should be addressed to Robert E. Feldman, Executive Secretary, Attention: Comments/OES, Federal
Deposit Insurance Corporation, 550 17th Street, NW, Washington, DC 20429. Facsimile: Send facsimile transmissions to fax number
(202) 898-3838. Electronic: Comments may be submitted to the FDIC electronically over the Internet at www.fdic.gov/regulations/
laws/publiccomments/index.html. The FDIC has included a page on its web site to facilitate the submission of electronic comments in response to this ANPR concerning the CRA regulations (the EPC site). You may also electronically mail comments to
comments@fdic.gov.
OCC: Please direct your comments to: Docket No.01-16, Communications Division, Public Information Room, Mailstop 1-5, Office of
the Comptroller of the Currency, 250 E Street, SW, Washington, DC 20219. You can inspect and photocopy all comments received at
that address. In addition, you may send comments by facsimile transmission to fax number (202) 874-4448 or by electronic mail to
regs.comments@occ.treas.gov.

Gustavo Bidart and Gordon Boerner (San Diego),
Mindy Murphy (Los Angeles)

OTS: Mail: Send comments to Regulation Comments, Chief Counsel’s Office, Office of Thrift Supervision, 1700 G Street, NW, Washington, DC 20552, Attention Docket No.2001-49. Facsimiles: Send facsimile transmissions to fax number (202) 906-6518, Attention: Docket
No.2001-49. E-Mail: Send e-mails to regs.comments@ots.treas.gov, Attention Docket No.2001-49 and include your name and
telephone number.
For instructions on where to hand-deliver or inspect comments, please visit the Federal Reserve Board’s Advanced Proposal of
Rulemaking at: www.federalreserve.gov/boarddocs/press/boardacts/2001/20010719/

16

Community Investments
Investments September
September 2001
2001
Community

Community Investments September 2001

13

CRA Review Comments

District Update

by Jack Richards, Community Affairs Manager, Federal Reserve Bank of San Francisco

W

hen the federal bank and thrift regulatory agencies revised the CRA regulations in 1995, they committed to review the
regulations in 2002 to determine whether the revised regulations had met the goal of more objective, performance-based
CRA evaluations. As part of the FFIEC’s commitment to review the CRA in 2002, Community Affairs is hosting CRA officer
roundtable meetings throughout the Twelfth District during the second and third quarters to solicit input from CRA officer
participants on how to improve the CRA regulation. In addition, we are encouraging comments from community-based
and advocacy organizations.
As expected, the initial feedback is both wide-ranging and thought-provoking. We thought you’d be interested in
reading some of what we’ve heard. Presented below are selected comments from roundtable meetings held in Nevada,
Idaho, Arizona and Oregon, plus highlights of comments submitted by the Greenlining Institute and the California
Reinvestment Committee.
Of course, these suggested changes to the CRA do not reflect the views of the Federal Reserve. In some cases, the
original comment has been paraphrased. You are encouraged to add your comments for consideration. Comments must be
received by October 17, 2001. Information about how to submit comments is provided at the end of the article.

Washington
• Partnered with a local nonprofit to create a

childcare loan fund to support Washington and
Oregon childcare businesses
• Forming a statewide financial literacy council

Yvonne Blumenthal, Jonathan Fischer and Joan Burbridge
(Washington)

FROM THE BANKERS
Assessment Area
➤ Define assessment areas according to geographies from
which banks collect deposits

Service Test
➤ Place greater emphasis under the service test on service
delivery, rather than on branch locations

➤ Define how performance context is to be created for

➤ Create a sliding scale to allow service test performance

assessment areas without low- or moderate-income
census tracts

to offset low investment in areas with few investment
opportunities

➤ Clarify what components are included in the perfor-

➤ Consider community development services under the

mance context

• Coordinated meetings on the impact of the 2002

Winter Olympics on low- and moderate-income
communities
• Co-hosted roundtable meetings in rural areas

investment test when a monetary value can be assigned
to them

Lending Test
➤ Give greater weight to community development loans

Utah

➤ Give consideration under the service test for volunteer

Stephanie Harpst (Utah), Doreen Davis-Peterson (Nevada)

labor activities such as for Habitat for Humanity
➤ Give greater weight to loans originated and less weight

to loans purchased
➤ Include measurement of loan-to-deposit ratios in the

large bank examination
➤ Give greater consideration under the lending test for

outstanding loans
Investment Test
➤ Change the investment test to be for “extra credit”

Community Development and Other
➤ Expand the definition of community development to
allow for cultural facilities that benefit low- and moderate-income areas
➤ Provide more consideration for mixed-income commu-

nity development projects
➤ Encourage income diversification by providing specific

➤ Raise the threshold for defining “moderate income” to

consideration for mixed-income developments with
fewer than 50 percent of units for low- and moderateincome tenants/owners

110 percent of median income, to be more in line with
housing finance agencies and the IRS

➤ Raise the small bank threshold to either $500 million or

to $1.0 billion in assets
2001 Leadership Council Summit group at St. Anthony’s Village

12

Community Investments September 2001

Community Investments September 2001

17
17

Rebuilding
Communities
One Site at
a Time

“

The separation of
many banking services
from CRA oversight over
the past decade...
has caused the RTF to
reevaluate its focus
on separate lending
agreements with
individual banks.

”

by Rocky Delgadillo, City Attorney, Los Angeles

S

Since the Watts riots in 1965, business
and civic leaders in Los Angeles have
grappled with the complex issues that
stem from poverty in this city. Studies,
proposals, ideas and initiatives generated in Los Angeles, Sacramento and
Washington have provided incremental and random improvements, but
none comprehensive enough to alter
the landscape. Following the 1992 civil
unrest, many of the problems of the
inner city were still facing us. The newest of the civic collaborations designed
to “save the city” was Rebuild LA. It
was there that I first saw the difficulty
of one organization trying to solve
many societal problems with limited
resources.
In 1993, Los Angeles voters elected
Richard Riordan for their mayor. When
he recruited me to join his economic
development staff, I jumped at the
chance to work from city hall. Facing
the existing challenges, now exacerbated by a major earthquake, I drew
upon a lesson I had learned from my
years at Rebuild LA: when confronted
with complexity, begin solving problems
by focusing on one piece at a time.
My colleagues and I conceived a way
to address inner-city issues by building on large, blighted properties scattered throughout the city’s low- to

18

moderate-income areas. Our theory
was to create oases in the middle of
“desert” neighborhoods, much like
dropping pebbles in a pond to create
a ripple effect that would enliven a
much larger area. In conceiving our
plans, we had several desires. We
wanted both public and private sector partners. We wanted to harness the
vast public resources that are available. But most of all, we wanted to
create an investment environment for
entrepreneurs looking for opportunities to make money. Thus Genesis LA
was born.
Genesis LA is an innovative and
powerful economic development initiative that melds the best of the public and private sectors to tackle the
tough challenges typically associated
with developing long neglected innercity areas. The initiative is directed by
the Genesis LA Economic Growth Corporation, a not-for-profit organization,
whose mission is to provide sources
of gap financing with side-by-side investments to leverage public subsidies.
Early on, we found only frustration in
attempts to attract traditional investments to the inner city, but we held
fast to the belief that there is money
to be made in these densely populated, underserved areas. We also

Community Investments September 2001

copyright © 2001
City of Los Angeles

GENESIS L.A. SITES
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.

Biotech Center (Lakeside Debris Basin)
Sunquest Industrial (Calmat)
Marquardt Industrial
North Hollywood – Mixed Use Office Retail
Taylor Yards Industrial Park
River Station (Cornfields)
Pico/San Vincente Power Center
Santa Fe Rail Yard SCI-Arc Mixed Use
Samitaur/”Conjuctive Points” Creative Office
Target/McDonalds Retail Center
Adams and La Brea Mixed Use Office/Retail
Automobile Club
Sears Tower (Mixed Use Retail)
Crown Coach (Former Prison Site)
UPS (Old Facility)
Santa Barbara Plaza
Lancer Industrial Park
Chesterfield Square
Vermont Slauson Retail Center
Goodyear Industrial Tract/Slauson Retail
Watts Retail Center
Lanzit Industrial Park
Harbor Gateway Center

ongoing bank-by-bank comparison in
each lending category that RTF uses
to monitor performance. Drops in performance are discussed and recommendations made on programs and
strategies for improvement. One example of recommended strategies for
improvement involved opening new
bank branches. Four different banks
responded to this request after being
provided data regarding levels of income and potential customers in comparison to other areas of the County.

FUTURE DIRECTION
As the local economy and the banking industry evolves, the RTF has adjusted its strategy to accommodate
broader socio-economic conditions.
Early focus on information and education was appropriate and reflected
local and national conditions. With
increased financial industry consolidation, the RTF necessarily changed to
a strategy of merger intervention and
advocacy. However, recent passage of
the Financial Modernization Act and
the disappearance of locally headquartered banks due to mergers have diminished the RTF’s ability to intervene
in mergers and effect agreements for
local reinvestment. The separation of
many banking services from CRA over-

sight over the past decade, which has
resulted in a notable reduction of bank
branches, increased mortgage company
lending and expanded check cashing
facilities, has caused the RTF to reevaluate its focus on separate lending agreements with individual banks.
In light of these challenges, the RTF
has formulated a three-year Reinvestment Master Plan3 that contains 18 recommended actions. The goal of the
Master Plan is to mitigate against the
distancing of financial services from
low-income communities in San Diego.
At the heart of the Plan is the development of a $100 million equity fund that
will provide much needed capital for
affordable housing and small business
development. Other recommendations
include the recruitment of credit
unions, insurance companies and other
financial service entities into the reinvestment efforts, and a requirement that
all financial service providers doing
business with the City or County discuss their involvement in community
reinvestment efforts with the RTF.
At the core of the Reinvestment Master Plan is the persistence of a forum for
dialogue about responsible reinvestment.
A second feature has been the creation
of collaborative models utilizing the capacity of the community, government
and lenders to address common problems. The third and most recent component has been the development of a
multi-year, systematic strategy for addressing credit needs throughout the
region. The hope is that these core features will enable the RTF to remain effective in addressing reinvestment needs
in San Diego County. CI
For further information about the Reinvestment Master Plan or investment
opportunities, please contact Jim
Bliesner at 858/694-8729 or via email
to: jbliesed@co.san-diego.ca.us.

3

ABOUT THE AUTHORS
JIM BLIESNER is the director of the San Diego
City/County Reinvestment Task Force and has
served in that position since 1985. The Task
Force is a quasi-public, trilateral agency authorized by the City and County of San Diego to
monitor lending practices and develop strategies for reinvestment. The work of the Task
Force has received national recognition as a
model for encouraging partnerships between
the lending industry, community nonprofit
organizations and government by the
National Association of Housing and Redevelopment Organizations.
Jim has been a board member of the California Community Reinvestment Corporation.
He also served as a founding member of the
California Reinvestment Committee. He was
appointed by the governor of California to his
Office of Neighborhoods, and by the mayor
of San Diego to the City Committee on
Growth and Development and the City Committee on Redistricting. Jim has also been a
faculty member in San Diego State University’s
Community Economic Development Certificate Program.
Mr. Bliesner is recognized in Who’s Who in
American Business and Finance as an innovator in economic and housing development.
His efforts have received the Honor and Special Merit Awards from the American Planning
Association and the American Institute of Architects. He was most recently awarded a “Lifetime Achievement Award” from the San Diego
Housing Federation.

MICHAEL LENGYEL is the program analyst for
the Reinvestment Task Force (RTF). Michael has
an MBA and a masters of science in accounting from San Diego State University. His duties include analyzing economic and financial
data of financial institutions and working with
community groups to develop reinvestment
strategies. Michael has prepared multiple
financial and lending analyses for nonprofit
organizations in addition to the research and
monitoring work he does for the RTF. Before
joining the RTF, Michael worked as a research
paralegal at a San Diego law firm, specializing
in the area of construction defect litigation.

http://www.co.san-diego.ca.us/rtf/new/
plan.pdf

Community Investments September 2001

11

areas suffering from disinvestment
through negotiation, partnership building and strategy-formation. The RTF
accomplishes its goals by monitoring
lending practices and policies and developing strategies for reinvestment in
underserved areas. By proactively fostering initiatives, the RTF continues to
encourage positive, long-term public/
private ventures with businesses and
community organizations.

THREE ACTIVITY CATEGORIES
Activities of the RTF fall into the
categories:
1) research, education and monitoring
2) community reinvestment infrastructure facilitation
3) lending strategies and commitments
Under its research, education and
monitoring function, the RTF has produced an innovative body of research
data pertinent to understanding the
nature of disinvestment in San Diego.2
The research has been funded by the
City and County, HUD and financial
institutions, and conducted in conjunction with the San Diego Fair Housing
Council, the San Diego Non-Profit Federation, the California Reinvestment
Committee, as well as state universities and the San Diego Association of
Governments. Topics have included
analysis of home mortgage lending
patterns, fair housing, homeowners
insurance, and small business credit
and equity capital.
Research has served as the basis for
merger interventions and public testimony and has helped to define policy
and develop strategic plans for the RTF.
For example, research showed that

while large statewide or national banks
were receiving satisfactory CRA ratings
by regulators, their CRA lending and
investments were disproportionately
focused in their headquarter cities.
This finding led the City Council and
the County Board to authorize the RTF
to intervene on their behalf in bank
mergers. Another research endeavor,
a Comprehensive Credit Needs Assessment, funded jointly by lenders and
local government, revealed an absence
of equity capital for housing and small
businesses. This finding prompted the
RTF to embark on an effort to create
an equity capital “family of funds.”
Other research that showed rejection
rates for home loans in low-income
and minority-dominant census tracts
as disproportionately high has
prompted the City to design a policy
that would link deposits to positive
performance under CRA lending.
Work by the RTF around infrastructure facilitation has focused on
the formation, development, funding
and support of nonprofit organizations
for the purpose of enhancing the capacity of the San Diego community to
utilize bank financing and to access
capital markets. These organizations
bridge the gaps between traditional
lenders, affordable housing developers
and small businesses. For example, the
RTF was the lead advocate in the formation of Neighborhood National Bank,
a San Diego-based community development financial institution, and has
assisted in the formation of local community development corporations involved in housing development and a
multi-bank housing lending consortium.
The third area of focus for the RTF
has been lending strategies and commitments. In 1991, the RTF was authorized to secure commitments from

lenders regarding their proposed CRA
lending activities for the San Diego
region. Commitments were developed
jointly by the RTF and local lenders,
and were presented to the City Council and the Board for approval. Although the commitments are voluntary,
participating banks benefit from a coordinated reinvestment strategy with
government and the community,
which increases the potential for profit
and impact. Agreements were formed
with the eight largest lenders, which
represented a combined 76 percent of
deposit market share in San Diego
County in 1999. That same year, the
lender commitments generated $1.3
billion in CRA-related lending in San
Diego County, a 28 percent increase
($294 million) over 1998. The average
ratio of CRA lending to total deposits
was 7.88 percent in San Diego.
Lender commitments also called for
annual reporting of home mortgage,
small business, affordable housing and
community development lending data
in low-income communities for San
Diego. Data are also reported for corporate giving and some categories of
consumer lending. Reporting allows for

1999 CRA REINVESTMENT
BY INSTITUTION*
() – REINVESTMENT AMOUNT AS
% OF ASSETS
Bank of America $204.53 (4%)
Washington Mutual $311.74 (6%)
Wells Fargo $298.51 (3%)
Union Bank $238.22 (8%)
CA Bank & Trust $89.52 (6%)
San Diego National $157.48 (16%)
California Federal $17.12 (2%)

2

www.co.san-diego.ca.us/rtf/publication/
index.html

Borrego Springs $6.98 (18%)
Total $1,324.09 / Average (7.88%)

knew that in a city with transportation
challenges, employers could find a ready
workforce in these neighborhoods.
Unlike older cities, Los Angeles does
not have a single “inner city.” Its 472
square miles cover varied terrain and
encompass over 300 distinct communities, with low- and moderate-income
areas spread throughout. Genesis LA
sites were assembled to facilitate smart
growth efforts by focusing on twentytwo carefully selected sites throughout
Los Angeles. The sites are underused
and blighted properties primarily located in distressed neighborhoods in
South and East Los Angeles—urban
infill gems (see map). The considerable size of these sites, most spanning
over 40 acres, is integral to their function as job creation catalysts.
Because many of the sites are also
situated in Enterprise Zones, Empowerment Zones or designated redevelopment areas, they are eligible to receive municipal, state and federal subsidies. The city’s involvement with and
support of Genesis LA serves to expedite the processing of permits and entitlements necessary to prime the sites
for development. Some sites are slated
for retail development, others for industrial, manufacturing, biotech or
mixed use. In all cases, job creation is
the most important element to these
developments given that they are located in Los Angeles neighborhoods
with the highest unemployment.
Genesis LA projects benefit from the
extensive financial expertise and support of its sponsors, partners, affiliates
and board members. By identifying the
gap financing necessary for each of its
projects to attract private investment,
the Genesis LA approach to financing
complex redevelopment deals is what
sets it apart from other economic development programs. Many of the current twenty-two sites would not be
developed if not for the creative financ-

“

Our theory was to
create oases in the
middle of “desert”
neighborhoods, much
like dropping pebbles
in a pond
to create a ripple effect
that would enliven a
much larger area.

”

ing tools provided by Genesis LA. Gaps
are filled with grants, city funds, tax
incentives, investment from for-profit
funds, contributions from corporate
sponsors and the sale of naming rights.
Partners with expertise in law, architecture, environmental cleanup and
marketing provide in-kind resources
that contribute to narrowing financing
gaps. Genesis LA Economic Growth
Corporation will itself provide gap financing of last resort, including purchasing property, if needed to make a
project feasible.
Genesis LA has designed two distinct
financial tools to attract private investment:
➤ The Genesis LA Real Estate Fund,

LLC, provides debt and equity financing in and around the Genesis
LA sites. It is managed by Shamrock Capital Advisors, Inc. and features attractive, risk-adjusted returns
expected in the mid- to high-teens.
Investments into this fund from financial institutions are eligible for
CRA investment test credit (see box 1).

1

THE REAL ESTATE
DEVELOPMENT FUND

Spin off is part of the LA lexicon. Used extensively in the entertainment industry, it
means that one good thing breeds another. In keeping with its community, the
good idea of Genesis LA led to its spin off,
the Genesis LA Real Estate Fund.
The Genesis LA planners conceived the
fund, developed specifications for it, then
went shopping for a manager who would
take it and run. Many stepped up to the
table, but the board selected Shamrock
Capital Advisors, an affiliate of Shamrock
Holdings, the investment vehicle of the Roy
E. Disney family. Shamrock has substantial
experience with real estate development,
and shares a dedication to Los Angeles
with the Genesis LA team.
The Genesis LA Real Estate Investment
Fund works like any other private investment pool, except that it only fund projects
in low- to moderate-income areas of Los
Angeles, which encompasses approximately 70 percent of the city’s area. This
includes Genesis LA sites and properties
around the sites. The fund, which is capitalized at $85 million, seeks commercial, industrial and mixed-use projects that will
create jobs and provide returns in the midto high- teens for its investors. The fund has
committed 15 million dollars to date.
Its first investment in Hollywood has already been sold to the Academy of Motion Picture Arts and Sciences. The second,
a live/work project in the Venice neighborhood, is under construction. A third project,
four buildings totaling 650,000 square
feet, will provide up to 1,200 jobs in light
industrial businesses.

* dollars in millions

10

Community Investments September 2001

Community Investments September 2001

19

Making
Reinvestment WORK
for San Diego

➤ The Genesis LA Growth Capital

A TYPICAL DEAL: SUNQUEST
An old city vehicle maintenance yard and a closed landfill have been neighbors in the
northern reaches of the San Fernando Valley for years. Together, these two parcels, totaling 33 acres, present a big opportunity for smart development. But developers and officials didn’t need to look further than the landfill to know costs would be high. The tired,
dusty neighborhood is surrounded by other industrial properties, mainly small operations.
Less than a mile away are residential areas.
Genesis LA has helped put together an innovative financing package that will give rise
to the SunQuest Industrial Park. When it is complete, four new buildings will house 350
employees. State-of-the-art industrial facilities, to be sold to their end users upon completion, will be constructed around the former landfill—about one-third of the site. At this
point, identified tenants include: a manufacturer of sets and props for the entertainment
industry, a manufacturer of equipment used for hazardous material and asbestos cleanup,
and a company that sells and leases medical supplies to the entertainment industry.
Total Cost: $51.35 million
Private sector funding: $30.6
Public sector funding: $20.4
Genesis LA funding: $350,000
The Gap: A financing gap for this project was created by the costs associated with acquiring the landfill, moving the city vehicle maintenance facility, and the carrying cost for
the project during permitting and remediation. In addition, until the land is remediated,
collateral value is depressed, thus limiting the availability of traditional equity and
debt financing.
Private sector funding
• The developer will provide $6 million in equity, and has secured a traditional construction loan commitment of nearly $15 million
• The Genesis LA Real Estate Fund is making a $9.6 million mezzanine loan to the developer to be funded at milestone points throughout the process (as collateral value
increases) in exchange for a 26% equity state in the project
Public sector funding
• The $10.3 million cost of relocating the city’s vehicle maintenance facility will be borne
by the city. In addition, the City has a pending application for $9 million in Section 108
funding, which will be used to acquire land at a lower interest cost—a benefit that will
be passed on to the final purchasers of the buildings
• A brownfields grant of $750,000, under HUD’s Brownfields Economic Development
Initiative (BEDI) program, has been made to cover remediation costs
• The City is making a $350,000 contribution from its Community Development Investment fund, which is a set aside of federal Community Development Block Grant monies to be used only for economic development purposes
Nonprofit funding
• Genesis LA Economic Growth Corporation is contributing 350,000 in return for a
portion of the developer’s retained equity
When construction is complete, the developer will retain ownership of the parking lot,
which will be constructed over the former landfill, so that liability for potential problems
will not be transferred to the new owners. He is also indemnifying the City against any
liability associated with cleanup of the old maintenance yard.

20

Community Investments September 2001

Fund will offer $50-100 million for
mezzanine financing, subordinated
debt and other equity investments
to manufacturing and technology
companies that benefit low- to
moderate-income neighborhoods,
and/or are owned by minority or
women entrepreneurs. Genesis LA
is currently discussing the fund with
interested investors.
The Genesis LA approach has attracted
the interest of significant public and
private sector sponsors who believe
this approach will be the one to make
a difference. In many instances, the
expense of redeveloping distressed,
often contaminated properties makes
traditional financing, even with government subsidies, impossible. Two
financial institutions with deep roots
in Los Angeles have invested heavily
in Genesis LA’s funds. Both Bank of
America and Washington Mutual recognize that inner-city neighborhoods
provide excellent business opportunities. The bankers tell me that because
Genesis LA funds deals, determines the
financial feasibility of projects and
manages the investments, it eliminates
underwriting costs for them and leverages their dollars. At the same time,
they receive market-rate returns on
their investments and create jobs in
low-income communities while investing in CRA-eligible projects. Like Bank
of America and Washington Mutual,
retail giants McDonald’s and Kmart,
plus the Los Angeles Department of
Water and Power also have the vision
to understand that by working together
under the Genesis LA umbrella they
can do well and do good at the same
time. Each sponsor has committed up
to $1.0 million dollars to the initiative
as well as invested in individual sites
and/or the for-profit funds.

by Jim Bliesner, Director, San Diego Reinvestment Task Force &
Michael Lengyel, Project Analyst, San Diego Reinvestment Task Force

F

or 24 years the Reinvestment
Task Force (RTF) has been actively involved with ensuring
that the reinvestment needs of San
Diego County are properly addressed. During these 24 years, everything has changed—most notably the
density and diversity of San Diego, the
financial services industry and the overall business landscape. This article will
provide an overview of the RTF and
how it has evolved to meet the everchanging economic and political environment, with the goal of providing
a blueprint for other communities interested in creating a similar entity. The
processes employed by the RTF are
accessible and replicable for almost any
community regardless of size, location
or resources.

DESCRIPTION

stakeholders involved in CRA-induced
projects. Despite being chaired by
seven different councilmen and three
members of the Board of Supervisors
since its inception, the RTF has maintained its trilateral balance and remained a forum where creative ideas
for reinvestment can be discussed and
then implemented.
As a catalyst for economic progress,
the RTF serves the population of San
Diego County,1 with emphasis on lowand moderate-income constituencies,
and local nonprofit housing and economic development organizations.
The RTF carries out City and County
policies that specifically address reinvestment as it relates to the lending
practices of regulated financial institutions at the local level.
The San Diego Housing Commission and the County Department of

The San Diego City-County Reinvestment Task Force was established in
1977 by joint resolution of the San
Diego City Council and County Board
of Supervisors. It was formed as a trilateral, quasi-public entity to include
elected officials, lenders and community representatives. The purpose of
linking these three parties was to encourage dialogue among the primary

1 The County of San Diego is comprised of 18
cities totaling 2,911,468 residents. 26.7%
of the residents are of Hispanic descent,
50% are White, 5.5% are Black and 9.8%
are Asian or other. 5.8% of the residents
are classified as low-income. 21.6% are
moderate-income, 34.4% are middle-income and 26.3% are upper-income.

Housing and Community Development
have provided annual funding to the
RTF since 1983. The funding, which is
considered annually, covers basic administrative costs. The RTF Director is
a contract employee to the RTF, also
with an annual renewal. The base funding ($165,000 in 2001) is supplemented
by research grants from private and
other public sources.
The RTF is co-chaired by a member
of the City Council and a member of
the County Board of Supervisors, who
are responsible for appointing the additional fifteen seats that include lenders, representatives of community
housing and economic development
agencies, and at- large public members
representing other municipalities and
unincorporated areas of San Diego
County. These appointees are identified or recommended by staff and serve
three-year terms. The RTF also has a
standing committee of representatives
from fifteen nonprofit organizations responsible for the development and
monitoring of lender agreements.

MISSION
The mission of the RTF is to spur private and public financing of affordable
housing and economic development in

Community Investments September 2001

9

ABOUT THE AUTHORS

ROBERT (BOB) CLINGMAN served as coordinator
of the Seattle Region’s Partnership program in
Alaska, northern California, Idaho, Oregon and
Washington for Census 2000. The Partnership
program’s primary focus was to develop cooperative working relationships with communitybased organizations, local and tribal governments and mainstream and ethnic media, to increase the mail response rate and reduce the
differential undercount among minority population groups. For the 1990 census, he was the
senior media specialist for the six states comprising the Seattle Region (Alaska, Idaho, Montana, Nevada, Oregon and Washington).
Between decennials, Mr. Clingman worked
for the State of Washington’s Department of
Fish and Wildlife as a public information officer
and consultant to the Wild Salmonid Policy task
force, and as marketing manager for the Office
of State Procurement.
He is a graduate of the University of Washington, and also attended Seattle University,
Western Washington University and Sophia
(Jochi) University in Tokyo. In September, he will
once again attempt retirement, to devote more
time to the five G’s . . .Grandchildren, Golf, Gardening, Going to Galway for an extended excursion and Georgiana, his friend of 50 years
and wife of 27 years.

community. Once the extrapolations
are investigated and verified, they become objectively substantiated conclusions. This methodology of data gathering, extrapolation and confirmation
ensures that the examiner’s assessment
of an institution’s CRA performance is
sound. Conversely, an institution
should draw upon its own staff, local
government, community development
and social service organizations, regulatory agencies and the census data to
identify those factors that may affect
its abilities under the Lending Test and,
if applicable, the Investment and Service Tests. It behooves an institution to
create its own performance context to
help ensure that its record is assessed
accurately. This type of self-analysis is
regarded as a CRA “best practice.”

GILBERTO COOPER has been an examiner with the
Federal Reserve Bank of San Francisco for 13 years.
In this capacity he has led and assisted with compliance and Community Reinvestment Act (CRA)
examinations of banks of various asset sizes. He
has participated in the development and instruction of Federal Reserve System courses on fair
lending and the CRA.
Before joining the Federal Reserve Bank of
San Francisco, Mr. Cooper was a bank officer
with experience in both the lending and operational areas of retail banking. He attended
the University of California at Berkeley, obtaining a degree in psychology with additional
studies in English literature.

8

Community Investments September 2001

With census data becoming increasingly available on the Internet, the ability of the public (including financial institutions and community groups) to
build profiles of geographic areas and
develop their own hypotheses is enhanced. Thus, a financial institution or
community group could identify census
tracts with no CRA-related activity and
perhaps identify factors that could be
causing the inactivity or identify hidden
opportunities. Much like a grant proposal, marketing plan or business plan,
a performance context is about the possibilities and the “whys” of those possibilities. It is about exploration, the insights gained from that exploration, and
the resultant action taken to help meet
the identified needs of the community.

The Genesis LA team understands
the expense of developing in urban
areas, and recognizes the difficulty of
working with government-sponsored
programs that have been overwhelming to developers and financial institutions. Through Genesis LA, Los Angeles has found a way to attack inner
city development by easing the way
for private investment. By bringing flexibility and focus to addressing these
problems, we get the money on the
table. By taking the best ideas and adding to them, we have set a standard that
can be replicated around the world. CI

To learn more about the Genesis
LA project visit our website:
www.genesisla.org/. For additional
information about CRA-eligible investment opportunities in the Genesis LA
Economic Growth Corporation or Capital Fund, contact:
Deborah J. La Franchi
President and CEO
213/687-0528
lafranchi@genesisla.org
Genesis LA Real Estate Fund
Richard Gentilucci
Vice President Real Estate
Shamrock Holdings, Inc.
818/973-4268
rgentilucci@shamrockinc.com

CI

Browse Proceedings from the Federal Reserve’s
Community Affairs Research Conference

2002
COMMUNITY REINVESTMENT CONFERENCE

Changing Financial Markets
and Community Development

JANUARY 30-FEBRUARY 1
Topics Include:

This biennial conference is sponsored by the four banking regulatory agencies: The Federal Reserve Bank of San Francisco, Federal Deposit Insurance Corporation, Office of the Comptroller
of the Currency and Office of Thrift Supervision.
A practical and engaging conference format will allow
attendees to gain guidance and clarification on CRA compliance, lending, service and investment techniques. Each day of the two and a
half days is filled with opportunities to network, gather information and see
successful examples of community development. You are certain to come away
with a number of best practices to bolster your CRA program and ideas to increase your impact in the communities you serve.
Registration brochures will be mailed in October and available online at
www.frbsf.org/news/events/index.html. Call Bruce Ito at 415/974-2717 to
be added to the mailing list or fax a list of names with contact information to
415/393-1920.

•
•
•
•
•
•

Conference Summary
The Unbanked and the
Alternative Financial Sector
New Industry Developments
Wealth Creation
Evaluation of CRA

Speeches by the Federal Reserve’s

• Chairman Greenspan
• Governor Gramlich
Now available at . . .
www.chicagofed.org/cedric/index.cfm

ABOUT THE AUTHOR

Los Angeles City Attorney ROCKY DELGADILLO
was elected to office on June 5, 2001. Before
his election, Rocky served as deputy mayor
for economic development, where he oversaw city efforts to retain and attract business
and jobs. In this capacity, Rocky created the
L.A. Business Team to encourage smart business development that is friendly to neighborhoods. The team worked with more than
2,000 companies representing 200,000 employees and more than $20 billion in private
investment over the last four years. In 1996,
the Los Angeles Business Journal named
Rocky “Government Official of the Year.”
Prior to his work for the city, Rocky was a
senior attorney at O’Melveny & Myers in Los
Angeles. He left the firm to work as the director of business development for Rebuild L.A.
in the aftermath of the 1992 civil unrest.
Rocky’s team at Rebuild L.A. attracted nearly
$500 million in investments for neglected
communities, spurred 15 new private-sector
training programs and created a $6 million
loan fund for inner-city entrepreneurs.
Rocky earned a scholarship to Harvard University where he graduated with honors while
receiving the university nomination for a
Rhodes Scholarship and earning recognition
as an honorable mention All-American football player. He earned his J.D. in 1986 from
Columbia University, and was awarded their
Medal of Excellence for the most distinguished young alumnus in 1998.
Rocky Delgadillo remains extremely active
in the Los Angeles community. He has chaired
Latino Heritage Month for the last five years
and serves on the boards of many organizations including Catholic Big Brothers, the First
AME Church Renaissance Program, the Franklin
High School Scholarship Foundation, Friends of
Jordan High School in Watts, and Workforce L.A.
Rocky, his wife Michelle, and their newborn son,
Christian live in downtown L.A.

Community Investments September 2001

21

E2
Q

11

Equity Equivalent
Investments

THE NEED

DEVELOPING A SOLUTION

A strong permanent capital base is critical for community development financial institutions (CDFIs) because it increases the organization’s risk tolerance
and lending flexibility, lowers the cost
of capital, and protects lenders by providing a cushion against losses in excess of loan loss reserves. It allows
CDFIs to better meet the needs of their
markets by allowing them to engage
in longer-term and riskier lending. A
larger permanent capital base also provides more incentive for potential investors to lend money to a CDFI. All
of these results help CDFIs grow their
operations and solidify their positions
as permanent institutions. Unlike forprofit corporations, which can raise
equity by issuing stock, nonprofits
must generally rely on grants to build
this base. Traditionally, nonprofit
CDFIs have raised the equity capital
they need to support their lending and
investing activities through capital
grants from philanthropic sources, or
in some instances, through retained
earnings. However, building a permanent capital base through grants is a
time-consuming process, and one that
often generates relatively little yield. It
is also a strategy that is constrained by
the limited availability of grant dollars.

In 1995, National Community Capital
set out to create a new financial instrument that would function like equity for nonprofit CDFIs. To realize
this goal, National Community Capital chose an experienced partner—
Citibank—to help develop an equity
equivalent that would serve as a model
for replication by other nonprofit
CDFIs, and to make a lead investment
in National Community Capital. The
equity equivalent investment product,
or EQ2, was developed through the
Citibank/National Community Capital
collaboration and provides a new
source and type of capital for CDFIs.

1

This article is an adaptation of a National
Community Capital technical assistance
memo written by Laura Sparks.

2

Comptroller of the Currency, Administrator of National Banks, in an opinion
letter dated January 23, 1997, concerning Citibank’s Equity Equivalent
investment in the National Community
Capital Association.

22

1. The equity equivalent is carried as
an investment on the investor’s
balance sheet in accordance with
Generally Accepted Accounting
Principles (GAAP)
2. It is a general obligation of the
CDFI that is not secured by any of
the CDFI’s assets
3. It is fully subordinated to the right
of repayment of all of the CDFI’s
other creditors
4. It does not give the investor the right
to accelerate payment unless the
CDFI ceases its normal operations
(i.e., changes its line of business)

THE EQUITY EQUIVALENT—WHAT IS IT?
The Equity Equivalent, or EQ2, is a
capital product for community development financial institutions and their
investors. It is a financial tool that allows CDFIs to strengthen their capital
structures, leverage additional debt capital, and as a result, increase lending and
investing in economically disadvantaged
communities. Since its creation in 1996,
banks and other investors have made
more than $70 million in EQ2 investments and the EQ2 has become an increasingly popular investment product
with significant benefits for banks,
CDFIs and economically disadvantaged
communities.
The EQ2 is defined by the six attributes listed below. All six characteristics must be present; without them,
this financial instrument would be
treated under current bank regulatory
requirements as simple subordinated
debt.

Community Investments September 2001

5. It carries an interest rate that is
not tied to any income received
by the CDFI
6. It has a rolling term and therefore,
an indeterminate maturity
Like permanent capital, EQ2 enhances a CDFI’s lending flexibility and
increases its debt capacity by protecting senior lenders from losses. Unlike
permanent capital, the investment must
eventually be repaid and requires interest payments during its term, although at a rate that is often well below market. The equity equivalent is
very attractive because of its equitylike character, but it does not replace
true equity or permanent capital as a
source of financial strength and independence. In for-profit finance, a similar investment might be structured as
a form of convertible preferred stock
with a coupon.

than 30 percent of their income towards
rent. This means that renters in these
census tracts, who are more likely to
be low-income, are paying unaffordable rents. Low-income census tracts
have the highest poverty rate, with 28
percent of their families living below
poverty levels. Comparatively, the rate
for San Francisco as a whole is 10 percent. Further, 66 percent of San Francisco households receiving public
assistance are in low- or moderateincome census tracts.
Labor and employment conditions
extant at the time of the census indicated a 5.4 percent unemployment rate
in low-income census tracts and a
4.1percent rate in moderate-income
census tracts. Middle-income census
tracts had a rate of 3.2 percent. Upperincome tracts had a rate of 1.8 percent.4 As a gauge, the rate for California was 3.3 percent. Data from the U.S.
Bureau of Labor Statistics revealed
positive trends in employment since the
taking of the census. However, these
trends are for the MSA not the assessment area. U.S. Bureau of Census data
indicated a similarly positive trend in
the number of new residential permits
issued in the MSA. Again, the examiner would use community contacts to
determine the trends for the specific
assessment area.
As a result of the broad analysis of the
data, some of the performance context
extrapolations the examiner could have
for San Francisco include the following:

LENDING TEST
➤ given the concentration of house-

holds and families in middle- and
upper-income census tracts, loans
may be concentrated in those
census tracts
➤ given the predominance of middle-

and upper-income households and
families, middle- and upper-income
individuals may make up the majority of the institution’s borrowers
➤ given that a substantial number of

renters are paying unaffordable
rents, there may be demand for
affordable housing and, thus, a demand for loans to finance affordable housing development

SERVICE TEST
➤ given the concentration of house-

holds receiving public assistance
in low-income census tracts, there
may be opportunities for community development services, such as
financial literacy training for those
moving from welfare to work
➤ given the poverty rate in low and

moderate census tracts, there may
be community organizations that
could benefit from an institution’s
provision of financial expertise

INVESTMENT TEST
➤ given the lack of affordable hous-

ing there may be investments available to address that need for low-,
moderate- and middle-income
individuals
➤ given the poverty rate, there may

4

Unemployment information by census
tract is only available during the decennial census. To obtain more current information, the examiner would contact
community representatives knowledgeable about employment in the assessment
area. California’s Employment Development Department reports the information
on a city basis.

We shall not cease from
exploration/And the end
of all our exploring/
Will be to arrive where
we started/And know the
place for the first time.
– T.S. Eliot

be social service organizations that
would benefit from community
development grants
I want to emphasize that the extrapolations the examiner draws from the
census data are preliminary. In fact,
those extrapolations are less conclu-

sions and more hypotheses that must
be tested or investigated while on-site.
Thus, the analysis of the census data is
only a starting point. Interviews with
community representatives and officers
of the institution under examination are
conducted to verify and substantiate the
extrapolations. Performance expectations may be boosted or tempered based
on the capacity and constraints of the
institution under review, in accordance
with safe and sound operations explicit
in the Act.
A performance context is rarely a
fixed phenomenon. A community is a
dynamic entity, affected by constantly
changing demographic and economic
variables within the community. Accordingly, while the census data are key in
developing that context, the extrapolations arrived at must be constantly verified and updated against the current
reality of the community itself. In fact,
while the census data are useful, their
accuracy is compromised by the passage of time. Thus, a performance context is more than a collection of facts
about an assessment area; rather, it is,
ideally, a collection of explorations and
conclusions substantiated with current
objective facts about the demand for
loans, services and investments in the
assessment area.
In summary, the creation of a performance context is essentially an assessment of the opportunities present in a

Community Investments September 2001

7

Using Census Data to Create
a Performance Context
By Gilberto Cooper, Examiner, Federal Reserve Bank of San Francisco
The ongoing release of 2000 Decennial Census data provides an ideal opportunity to revisit the subject of performance context, and in particular the
role census data plays in the creation
of that context. Census data are an integral aspect of the Community Reinvestment Act because this information
informs the regulatory definition of
geography, low-, moderate-, middleand upper-income. But beyond such
fundamentals, the data are useful as
indicators of potential lending, service,
and investment opportunities. As an
examiner, I cannot even begin to assess a financial institution’s CRA performance without knowing the capacity and constraints for CRA-related activities present in the assessment area
under review. Census data are one tool
for identifying such capacity and
constraints.
This paper describes how a CRA
examiner might begin to identify such
capacity and constraints and construct
a performance context using the census data. It is hoped that understanding an examiner’s methodology will
give a financial institution wishing to
create its own performance context a
blueprint to follow.
For the sake of illustration I shall use
the City and County of San Francisco
California (San Francisco) as the assessment area under review. As of this writing, only the 1990 data are available,
hence that is the data that will be used.
As part of the examination preparation,
the examiner typically has a multiplicity of census data for the assessment
area under review. The examiner will
initially review that data to answer four
broad questions:

6

➤ how does the assessment area

compare to the state, metropolitan statistical area (MSA), or county
from which the area is drawn
➤ what are the demographic charac-

teristics of low-, moderate-, middle,
and upper-income census tracts
➤ what are the labor and employ-

ment conditions extant in the
assessment area
➤ what are the trends1 in sector em-

ployment, business formation and
residential (single and multifamily)
construction
The answers to these questions will
lead to extrapolations about the assessment area’s demand for loans,
services and investments.
In the MSA2 containing the City and
County of San Francisco, the 1990 census reports that 129,713 of MSA residents described themselves as “not
verbally proficient in English.” The
majority of these individuals, 86,228,
reside in San Francisco. The census
also reports that the MSA has 49,539
households living below poverty levels; again, with the majority, 31,820,
being San Francisco residents. Know-

1 Generally, the examiner will supplement
business formation data with information from Dun & Bradstreet business
revenue surveys, which additionally
indicate the geographic distribution of
farm and non-farm businesses in the
assessment area.
2 The City and County of San Francisco is
part of MSA 7360, which also includes
the counties of Marin and San Mateo.

Community Investments September 2001

ing this, the examiner would then investigate whether the population with
limited English proficiency was geographically concentrated, particularly in
low- and moderate-income census
tracts. Similarly, the examiner would
investigate the geographic concentration of poor households and families.
Looking at the assessment area itself, the examiner would highlight its
particular demographic characteristics,
such as areas of population concentration, residents’ income level, residents’ housing situation, poverty levels, etc. In our example, the examiner
might note that the majority of San
Francisco households and families live
in middle- income census tracts and
are middle-income. Regarding the
housing stock, 69 percent of housing
in San Francisco consists of rental units,
with renting being the predominant
housing situation in census tracts at all
income levels. (In contrast, 47 percent
of California’s and 55 percent of the
MSA’s housing consists of rental units.)
The census data also raise questions
about the cost of living in San Francisco. For instance, 40 percent of all
renters in San Francisco allocate more
than 30 percent3 of their income to rent.
However, 45 percent of the renters in
low-income census tracts pay more

3

HUD considers housing to be unaffordable when it requires more than 30% of
household income.

ACCOUNTING TREATMENT
An investor should treat the equity
equivalent as an investment on its balance sheet in accordance with GAAP
and can reflect it as an “other asset.”
The CDFI should account for the investment as an “other liability” and
include a description of the
investment’s unique characteristics in
the notes to its financial statements.
Some CDFIs have reflected it as “subordinated debt” or as “equity equivalent.” For a CDFI’s senior lenders, an
EQ2 investment functions like equity
because it is fully subordinate to their
loans and does not allow for acceleration except in very limited circumstances (i.e., material change in primary business activity, bankruptcy,
unapproved merger or consolidation).

CRA TREATMENT
On June 27, 1996, the OCC issued an
opinion jointly with the Federal Deposit Insurance Corporation, Office of
Thrift Supervision and the Federal
Reserve Board that Citibank would
receive favorable consideration under
CRA regulations for its equity equivalent investment in National Community Capital. The OCC further stated
that the equity equivalents would be
a qualified investment that bank examiners would consider under the investment test, or alternatively, under
the lending test. In some circumstances Citibank could receive consideration for part of the investment under the lending test and part under
the investment test.3
This ruling has significant implications for banks interested in collaborating with nonprofit CDFIs because
it entitles them to receive leveraged
credit under the more important CRA
lending test. The investing bank is
entitled to claim a pro rata share of
the incremental community development loans made by the CDFI in which
the bank has invested, provided these
loans benefit the bank’s assessment

This special debt
investment is a
precedent-setting
community
development debenture
that will permit
‘equity-like’ investments
in not-for-profit
corporations.2
area(s) or a broader statewide or regional area that includes the assessment area(s). The bank’s pro rata share
of loans originated is equal to the percentage of “equity” capital (the sum
of permanent capital and equity
equivalent investments) provided by
the bank.
For example, assuming a nonprofit
CDFI has “equity” of $2 million—$1
million in the form of permanent capital and $1 million in equity equivalents provided by a commercial
bank—the bank’s portion of the CDFI’s
“equity” is 50 percent. Now assume
that the CDFI uses this $2 million to
borrow $8 million in senior debt. With
its $10 million in capital under management, the CDFI makes $7 million
in community development loans over
a two-year period. In this example, the
bank is entitled to claim its pro rata
share of loans originated—50 percent
or $3.5 million. Its $1 million investment results in $3.5 million in lending
credit over two years. This favorable
CRA treatment provides another form
of “return on investment” for a bank

3

See the Resources section of National
Community Capital’s website
www.communitycapital.org for a
copy of the opinion letter.

in addition to the financial return. The
favorable CRA treatment is a motivating factor for many banks to make an
EQ2 investment.

OUTCOMES AND BENEFITS
National Community Capital estimates
that approximately $70 million in EQ2
investments have been made by at least
twenty banks, including national, regional and local banks. These transactions have resulted in the following
benefits:
EQ2 capital has made it easier for
CDFIs to offer more responsive financing products. With longer-term capital
in the mix, CDFIs are finding they can
offer new, more responsive products.
Chicago Community Loan Fund, one
of the first CDFIs to utilize EQ2, once
had difficulty making the ten-year minipermanent loans its borrowers needed.
Instead, Chicago had to finance these
borrowers with seven-year loans. With
over 15% of its capital in the form of
EQ2, Chicago can now routinely make
ten-year loans and has even started to
offer ten-year financing with automatic
rollover clauses that effectively provide
for a twenty-year term. Cascadia Revolving Fund, a CDFI based in Seattle,
finds EQ2 a good source of capital for
its quasi-equity financing and long-term,
real estate-based lending, and Boston
Community Capital has used the EQ2
to help capitalize its venture fund.
Very favorable cost of capital. When
National Community Capital first developed the equity equivalent with
Citibank, National Community Capital
was uncertain about where the market would price this kind of capital.
The market rate for EQ2 capital seems
to be between two to four percent.
Standardized documentation for EQ2
investments. As EQ2 transactions become more common, CDFI’s and banks
have worked to standardize the docu-

Community Investments September 2001

23

ABOUT THE AUTHOR

BETH LIPSON is the manager of special projects
in the financial services division at National
Community Capital. National Community Capital provides financing, training, consulting and
advocacy services to a national network of private-sector Community Development Financial Institutions (CDFIs). Beth manages National
Community Capital’s collection and publication of CDFI industry data and New Markets Tax
Credit efforts. She also underwrites loans and
investments to CDFIs. Beth has a BA from the
University of Pennsylvania and an MBA from
the Wharton School. For more information
about National Community Capital, visit
www.communitycapital.org.

mentation, thereby lowering transaction costs, reducing complexity and expediting closing procedures. There are
good examples of both short, concise
EQ2 agreements and longer, more detailed agreements. Of particular note
are the loan agreements crafted by
Boston Community Capital and US
Bank. US Bank’s three-page agreement,
which succinctly lays out the investment terms and conditions, is a userfriendly document that has been used
with approximately 25 CDFIs.
The Boston Community Capital
documents, with a 23-page loan agreement and a three-page promissory

note, are substantially longer and more
detailed, but include several statements
and provisions that may make a hesitant bank more likely to simply use
the CDFI’s standard documents. For
example, the agreement specifically
references the OCC opinion letter recognizing an EQ2 investment as a qualified investment and includes a formal
commitment from Boston Community
Capital to assist a bank investor with
a Bank Enterprise Award application.4

CONCLUSION
Non-bank investors are beginning to
utilize EQ2 investments. Although
banks have a unique incentive under
the CRA to invest in equity equivalents,
other investors can and are beginning
to use the tool as well. Chicago Community Loan Fund has secured an EQ2
from a foundation, and Boston Community Capital has secured an EQ2
from a university. While the university and foundation do not have the
same CRA incentives, they are able to
demonstrate leveraged impact in their
communities by making an EQ2 investment—rather than a loan—similar
to how banks claim leveraged lending test credit under CRA.

BANK ENTERPRISE AWARD (BEA) CREDIT
FOR EQ2 INVESTMENTS
The CDFI Fund’s BEA program gives
banks the opportunity to apply for a
cash award for investing in CDFIs.
Banks typically receive a higher cash
award (up to 15% of their investment)
for equity-like loans in CDFIs than for
typical loans (up to 11% of investment). To classify as an equity-like investment for the BEA program, EQ2
investments must meet certain characteristics, including having a minimum initial term of ten years, with a

4

24

five year automatic rolling feature (for
an effective term of 15 years). The EQ2
must also meet other criteria, which
are described in the Fund’s Equity-Like
Loan Guidance (available through the
BEA page of the Fund’s website:
www.treas.gov/cdfi). For more information on qualifying for equity-like
loans under the BEA program, visit the
Fund’s website or contact the CDFI
Fund at 202/622-8662.

Community Investments September 2001

The Bank Enterprise Award Program is
a program of the CDFI Fund that provides incentives for banks to make investments in CDFIs.

For CDFIs to grow and prosper, they
will need to create more sophisticated
financial products that recognize the
different needs and motivations of their
investors. The EQ2 is one step in this
direction. Unlike investors in conventional financial markets, CDFI investors (and particularly investors in nonprofit CDFIs) have few investment
products to choose from. The form of
investment is typically a grant or a below-market senior loan. This new investment vehicle, the EQ2, is one step
in developing the financial markets infrastructure for CDFIs by creating a new
innovative product which is particularly
responsive to one class of investors—
banks. Further development and innovation in CDFI financial markets will
help increase access to and availability
of capital for the industry. CI

ADDITIONAL RESOURCES
Please visit National Community
Capital’s website www.communitycapital.org for the following free
documents:
➤ Sample Equity Equivalent Agreements
➤ Regulatory Opinions Letters regard-

ing EQ2

It will also be possible to get specific
statistical tables and maps for census
Primary Metropolitan Statistical Areas,
congressional districts, legislative districts (in some states, not others),
Zipcode Tabulation Areas (ZCTAs), and
American Indian and Alaska Native
reservations and trust lands. More importantly, American Fact Finder will
enable users to compile custom profiles of specific areas and display comparisons of one area with another, in
some instances down to as small an
area as a census block. In urban areas,
this would be a normal city block. In
rural areas, a block may be considerably larger in total area.

OTHER IMPORTANT WEBSITE FEATURES
Other important features available
from the main census website worth
noting include:
➤ links to statistical information com-

piled by other federal agencies
➤ links to state data centers and other

information centers
➤ links to information the Census Bu-

reau compiles for other federal agencies, including data on housing
starts, other construction, trade information, employment figures, etc.
➤ links to information about specific

COMPILING COMMUNITY PROFILES
A profile of one section of a community can easily be drawn by racial composition, age, gender distribution, percentage of owner versus renter-occupied housing units, family situation,
(such as the number of single-parent
households) and compared with a similar profile of another section in the
community, or with another area outside the community. The availability of
such information is of considerable
importance to business, government
and community-based organizations
that apply for or make grants to community programs.
The improved and user friendly census website has taken much of the
mystery out of census data for individuals and organizations who previously had to rely on statistical or research experts to compile tables or
maps to meet their needs. The website
has a wide variety of help sections and
tutorials for novice internet users and
seasoned veterans alike. One important feature on American Fact Finder
is that when new data is released, that
data is also highlighted on the main
American Fact Finder page, with links
that access the new data.

population groups
➤ links to the American Community

Survey (ACS), which has compiled
important social, economic, demographic and housing information
in selected communities for several years and is planning expansion into every county in the nation by 2003. The plan is for ACS
to replace the census long form in
2010, which will greatly simplify
the process, and also provide important information to communities every year rather than every
ten years.

AVAILABILITY OF CENSUS DATA
New Census 2000 information will
continue to be released well into next
year, as it becomes available. The
website provides a tentative schedule
of release dates (look for Census 2000
Data Products At a Glance). Population counts by race, gender, age and
household characteristics are currently
being released by state, with the majority already completed. Additional
detailed race and Hispanic categories,
as well as American Indian and Alaska
Native tribes will be available begin-

“

...perhaps the most
impressive “first” of Census 2000 is the availability of census data,
free of charge,
to anyone with
internet access.

”

ning in September of this year. The first
data that reports detailed demographic,
social and economic information from
the Census 2000 long form is scheduled for release beginning in March,
2002. As with the other data, American Fact Finder will be the primary
source, although it will also be available on CD-ROM, DVD and paper
copies. American Fact Finder will always highlight new data products on
its main page.

CONCLUSION
The decennial census has been characterized as the nation’s family portrait. It provides invaluable information about this country: who we are,
where we live, where we’ve been, and
in many ways where we are going as
a nation. Census 2000 has been called
the most controversial in U.S. history
because of the debate over use of adjusted vs. unadjusted numbers. Census 2000 has also been termed as the
most inclusive of all decennials because of the extensive involvement of
local and tribal governments, community-based organizations, and state and
federal agencies in a nationwide campaign to ensure a complete and accurate tally. Census 2000 is certain to be
viewed in history as a watershed count.

Community Investments September 2001

5

DISTRICT
were produced not only in English,
but also in Chinese, Spanish, Korean, Vietnamese, and Tagalog, as
well as a limited number in more
than 50 other languages. The average person saw or read more than
50 census ads, and more than 90
percent of those surveyed about the
ads could recall not only the ad
but also the content.
➤ Across the nation, the Census Bu-

reau created partnerships with
more than 140,000 local and tribal
governments, businesses and corporations, and community-based
organizations to jointly promote the
census and encourage participation. The result of this unprecedented level of community engagement in the census was the
reversal of a 30 year decline in the
mail response, which contributed
significantly to the quality and cost
control of the census. It also en-

abled the Census Bureau to reach
its recruiting goals (more than
900,000 people were hired to work
in Census 2000) during a period
of historically low unemployment.

DISTRICT

Census Bureau’s main website and to
American Fact Finder, which is the primary resource for data on individual
communities. American Fact Finder is
available from the homepage of the
census website.

CENSUS DATA ON THE INTERNET
But perhaps the most impressive “first”
of Census 2000 is the availability of census data, free of charge, to anyone with
internet access. Since the premier release of Census 2000 data on December 28, 2000, when the count of the
nation was delivered to the President,
census numbers have been available to
the public on the Census Bureau’s
website: www.census.gov. With each
subsequent release of census data, including each state’s population count
released by April 1 of this year, the
data has been available on the website
shortly after receipt by each of the
states’ governors.
This article will explain some of the
many important improvements to the

GEOGRAPHICAL SEGMENTS
Census information about one’s state,
county, city, down to very small geographic segments is available in the
form of prepared tables and maps
through American Fact Finder. In descending order, designated geographic
segments are:
The nation as a whole
Regions of the country
States
Counties
Places (cities, towns and
unincorporated communities)
➤ Census Tracts
➤ Block Groups
➤ Blocks
➤
➤
➤
➤
➤

http://factfinder.census.gov/home/en/epss/census_geography.html

— CONFERENCES AND SEMINARS —
SEPTEMBER 12

OCTOBER 15–17

Introduction to Community Development Venture Capital sponsored by
Community Development Venture Capital Association; Chicago, Illinois.
For an agenda, registration materials and information about hotel accommodations please visit their website at www.cdvca.org.
The training session will provide the opportunity to hear from and
ask questions of leading practitioners in the field, and participate in a
business-school style case study. Case study and introductory reading
material will be sent out prior to the training.

Ninth Annual Housing Washington 2001: Build on Success presented by
Washington State Housing Finance Commission and Washington State
Office of Community Development; Tacoma, Washington. Phone
360/357-8044 or visit the website at www.wshfc.org/conf for
additional information.
Housing Washington will offer workshops, focus sessions and general sessions designed to expand your creativity, develop your professional knowledge and leave you with practical tools that you can use
every day. This year’s conferences will focus on: celebrating affordable housing successes, preserving existing housing, including historic
structures, providing defensible safe living spaces, rural and farmworker housing and systemic and holistic approaches to making
housing affordable.

SEPTEMBER 18–20
Developing Working Relationships with Indian Tribes and Organizations
sponsored by Southern Utah University; Cedar City, Utah. Information
can be found at http://utahreach.usu.edu/rosie/native/index.html.
Issues to be addressed include: understanding Indian culture and
history, building trust, creating a collaborative environment and tackling legal considerations.

SEPTEMBER 23
Smart Growth and Community Development: Working Together Smartly
sponsored by Local Initiatives Support Corporation, National Neighborhood Coalition and The Federal Reserve Bank of Richmond; Washington, D.C. Contact Julia Gray at 804/697-8457 to receive a brochure.
This conference will explore how community development and smart
growth work together. Participants will have ample opportunity for
interaction during the workshops oriented toward discussing practical
solutions for smart community development.

SEPTEMBER 23–26, 2001
12th Annual Oweesta Conference: Strengthening Native Assets sponsored
by First Nations Development Institute; Honolulu, Hawaii. To register
phone 540/ 3715615 or visit www.firstnations.org.
This is a training conference for economic development practitioners working with Native communities that encourages sharing of best
practices and the exchange of ideas in Native sustainable development.

OCTOBER 8–9
Places

4

DISTRICT

Community Investments September 2001

Oregon Brownfields Conference 2001: “Bright Ideas for Redevelopment”; Bend,
Oregon. Contact: Michael Fernandez at 541/737-4023 or 800/653-6110.
This 3rd annual conference will provide participants with information, case studies and panel discussions from representatives of state
and federal agencies, funding organizations and consulting firms. Learn
from experts how to successfully tackle redevelopment projects.

OCTOBER 24–27
National Community Capital’s 2001 Annual Training Conference; Memphis,
Tennessee. Visit their website at www.communitycapital.org for a
conference agenda and to register.
This conference will concentrate on community development as a
civil rights issue, the opportunities and challenges of a major economic
downturn, and how CDFIs can move from talking about impact to
improving it.

NOVEMBER 1–6
Annual Loan Fund Training Institute sponsored by the National Association of Development Organizations (NADO) Research Foundation; New
Orleans, Louisiana. A downloadable pdf version of the institute brochure is available at www.nado.org/meetings, or contact Bill Amt at
202-624-8467 or bamt@nado.org.
The Institute is an excellent opportunity to strengthen skills in small
business development loan fund management through both an intensive three-day course and the EDFS annual training conference. This
event is divided into two sessions, so you can attend either or both.

NOVEMBER 7–9
Community: A Capital Idea sponsored by The Enterprise Foundations
Annual Network Conference; Washington D.C. For registration information call 410/772-2418 or online: www.enterprisefoundation.org/
training/netconf.
Join professionals from all over the country with experience in, enthusiasm for, and dedication to low-income housing and community
development to share your ideas and experiences.

Community Investments September 2001

25

CENSUS 2000
and the
POWER of
Demographics

— REFERENCES, RESOURCES & OTHERS —
NMVC FINAL RULE
SBA added new regulations to implement the New Markets Venture Capital (NMVC) Program, which certifies NMVC
companies to make developmental venture capital investments in smaller enterprises located in low-income geographic areas and provide operational assistance to enterprises receiving such investments. With this announcement,
SBA also withdraws the interim final rule on NMVC published on January 22, 2001. This final rule went into effect on
May 23, 2001.
For more information, contact Austin Belton or Louis Cupp at 202 205-6510. Visit http://frwebgate.access.gpo.gov/
cgi-bin/getdoc.cgi?dbname=2001_register&docid=01-12501-filed to read the full rule as published in the
federal register pages 28601-32.

by Robert Clingman, U.S. Census Bureau

CARD-KEY
Community Affairs Resource Directory (CARD-KEY) is maintained by the Community Affairs unit of the Federal Reserve Bank of Richmond. This directory consists of local, state, and national organizations that provide technical
assistance and, in some cases, financial assistance to organizations with missions focused on increasing community
development in distressed neighborhoods. An excellent resource to bookmark: www.rich.frb.org/cao/card-key/
index.cfm

ECONOMIC DEVELOPMENT FINANCE SERVICE GUIDE
Priced at $10 (free for EDFS members), the guide includes information (vendor contact, pricing, technical support and
training, key features, federal reporting compatibility) about 15 software packages that can increase the efficiency of microand small business development loan funds.
To request a copy, contact EDFS Project Manager Bill Amt at 202/624-8467 or bamt@nado.org.

Using the Internet to Better Understand Your Community
The decennial census—which began in 1790 when Congress mandated that the nation be counted every ten
years and appointed Thomas Jefferson as the first Director of the Census—is an activity that has both historical significance and practical importance. It has proven to be a vital tool for government, business, educators, interest groups, politicians, and virtually every other organization that exists to shape future plans and
identify constituent needs. Census 2000 underscores this function like no other.

PRIVACY RESOURCE GUIDE
The participant’s notebook from the regulatory agencies’ privacy preparedness training is available. In addition to a
wealth of reference material, the notebook includes copies of the Federal Register with the Privacy Rule and Interagency Guidelines for Safeguarding Customer Information. It also includes several publications from the Agencies, a
flow chart to help navigate the Privacy maze and finalized Privacy examination procedures.
If you were unable to attend any of the outreach sessions, you may still obtain a copy of the participant’s notebook
complete with all of the resource materials while supplies last. To obtain your copy, contact Mary Malone at 415/9742871 or you may e-mail her at Mary.Malone@sf.frb.org. There is a nominal charge of $25.00 for each notebook
ordered to cover the material and duplication costs.

REVISED CRA Q&A
On July 12, the Federal Financial Institutions Examination Council (FFIEC) issued a revised “Interagency Questions and
Answers Regarding Community Reinvestment” document that replaces the version published in April 2000. The
revised document finalizes previously proposed guidance covering the treatment of community development
activity that occurs outside a financial institution’s CRA assessment area and clarifies several other interpretative
issues arising under the CRA regulation. The latest Q&A can be viewed at www.ffiec.gov/cra.

COMMUNITY DEVELOPMENT VIRTUAL LEARNING
National Community Capital will be offering live, distance learning classes for community development financial
institutions beginning in September. The fall schedule of classes include Small Business Loans, Financial Projections,
Underwriting Construction Lending and Market Analysis.
For class dates, costs and course descriptions visit: www.communitycapital.org/training/learning_institute.html
or call Yenda Jefferson-Fuller 215/923-4754, ext.212.

26

Community Investments
Investments September
September 2001
2001
Community

T

The census, it has been said on many
occasions, is about money and political power. More than $200 billion in
federal funds are allocated back to state
and local governments each year on
the basis of census data. In California,
a number of state funds go to cities
and counties using census data as well.
With respect to political representation,
the U.S. Congress, state legislatures,
and city and county elections will be
shaped by Census 2000 numbers for
the next ten years. Congressional seats
in the US House of Representatives are
also allocated by census numbers. Redistricting commissions presently are
at work in every state to redraw not
only congressional district boundaries,
but state legislative district boundaries
and local election districts as well.

SOME “FIRSTS” FOR CENSUS 2000
Census 2000, the Nation’s 21st decennial census, recorded an impressive
number of “firsts:”
➤ In recognition of the nation’s

changing demographic landscape,
people of multi-racial heritage
were able to acknowledge that on
the census for the first time. Nationwide, nearly seven million residents indicated they were of two
or more races. In California, some
1.6 million people, or 4.75 percent
of the state’s population, indicated
multi-racial heritage, significantly
higher than the national average
of 2.4 percent. The use of this new
category will make exact comparisons with 1990 and earlier years
impossible. Instead, only a “high

side” and a “low side” comparison
can be made. For example, the low
side would be the number of
people who indicated White as
their race in 1990 compared with
those who indicated White and no
other race in 2000. The high side
comparison would be 1990 White
numbers compared with those in
2000 who indicated White and no
other race plus those who indicated
White and another race or races.
➤ The Census Bureau launched its

first ever paid advertising campaign,
which brought the census message
to the nation on prime time television, on radio, in newspapers and
on a number of “out of home” vehicles such as billboards, bus posters, and transit shelter ads. Ads

Community Investments September 2001

3

CENSUS 2000
and the
POWER of
Demographics

— REFERENCES, RESOURCES & OTHERS —
NMVC FINAL RULE
SBA added new regulations to implement the New Markets Venture Capital (NMVC) Program, which certifies NMVC
companies to make developmental venture capital investments in smaller enterprises located in low-income geographic areas and provide operational assistance to enterprises receiving such investments. With this announcement,
SBA also withdraws the interim final rule on NMVC published on January 22, 2001. This final rule went into effect on
May 23, 2001.
For more information, contact Austin Belton or Louis Cupp at 202 205-6510. Visit http://frwebgate.access.gpo.gov/
cgi-bin/getdoc.cgi?dbname=2001_register&docid=01-12501-filed to read the full rule as published in the
federal register pages 28601-32.

by Robert Clingman, U.S. Census Bureau

CARD-KEY
Community Affairs Resource Directory (CARD-KEY) is maintained by the Community Affairs unit of the Federal Reserve Bank of Richmond. This directory consists of local, state, and national organizations that provide technical
assistance and, in some cases, financial assistance to organizations with missions focused on increasing community
development in distressed neighborhoods. An excellent resource to bookmark: www.rich.frb.org/cao/card-key/
index.cfm

ECONOMIC DEVELOPMENT FINANCE SERVICE GUIDE
Priced at $10 (free for EDFS members), the guide includes information (vendor contact, pricing, technical support and
training, key features, federal reporting compatibility) about 15 software packages that can increase the efficiency of microand small business development loan funds.
To request a copy, contact EDFS Project Manager Bill Amt at 202/624-8467 or bamt@nado.org.

Using the Internet to Better Understand Your Community
The decennial census—which began in 1790 when Congress mandated that the nation be counted every ten
years and appointed Thomas Jefferson as the first Director of the Census—is an activity that has both historical significance and practical importance. It has proven to be a vital tool for government, business, educators, interest groups, politicians, and virtually every other organization that exists to shape future plans and
identify constituent needs. Census 2000 underscores this function like no other.

PRIVACY RESOURCE GUIDE
The participant’s notebook from the regulatory agencies’ privacy preparedness training is available. In addition to a
wealth of reference material, the notebook includes copies of the Federal Register with the Privacy Rule and Interagency Guidelines for Safeguarding Customer Information. It also includes several publications from the Agencies, a
flow chart to help navigate the Privacy maze and finalized Privacy examination procedures.
If you were unable to attend any of the outreach sessions, you may still obtain a copy of the participant’s notebook
complete with all of the resource materials while supplies last. To obtain your copy, contact Mary Malone at 415/9742871 or you may e-mail her at Mary.Malone@sf.frb.org. There is a nominal charge of $25.00 for each notebook
ordered to cover the material and duplication costs.

REVISED CRA Q&A
On July 12, the Federal Financial Institutions Examination Council (FFIEC) issued a revised “Interagency Questions and
Answers Regarding Community Reinvestment” document that replaces the version published in April 2000. The
revised document finalizes previously proposed guidance covering the treatment of community development
activity that occurs outside a financial institution’s CRA assessment area and clarifies several other interpretative
issues arising under the CRA regulation. The latest Q&A can be viewed at www.ffiec.gov/cra.

COMMUNITY DEVELOPMENT VIRTUAL LEARNING
National Community Capital will be offering live, distance learning classes for community development financial
institutions beginning in September. The fall schedule of classes include Small Business Loans, Financial Projections,
Underwriting Construction Lending and Market Analysis.
For class dates, costs and course descriptions visit: www.communitycapital.org/training/learning_institute.html
or call Yenda Jefferson-Fuller 215/923-4754, ext.212.

26

Community Investments
Investments September
September 2001
2001
Community

T

The census, it has been said on many
occasions, is about money and political power. More than $200 billion in
federal funds are allocated back to state
and local governments each year on
the basis of census data. In California,
a number of state funds go to cities
and counties using census data as well.
With respect to political representation,
the U.S. Congress, state legislatures,
and city and county elections will be
shaped by Census 2000 numbers for
the next ten years. Congressional seats
in the US House of Representatives are
also allocated by census numbers. Redistricting commissions presently are
at work in every state to redraw not
only congressional district boundaries,
but state legislative district boundaries
and local election districts as well.

SOME “FIRSTS” FOR CENSUS 2000
Census 2000, the Nation’s 21st decennial census, recorded an impressive
number of “firsts:”
➤ In recognition of the nation’s

changing demographic landscape,
people of multi-racial heritage
were able to acknowledge that on
the census for the first time. Nationwide, nearly seven million residents indicated they were of two
or more races. In California, some
1.6 million people, or 4.75 percent
of the state’s population, indicated
multi-racial heritage, significantly
higher than the national average
of 2.4 percent. The use of this new
category will make exact comparisons with 1990 and earlier years
impossible. Instead, only a “high

side” and a “low side” comparison
can be made. For example, the low
side would be the number of
people who indicated White as
their race in 1990 compared with
those who indicated White and no
other race in 2000. The high side
comparison would be 1990 White
numbers compared with those in
2000 who indicated White and no
other race plus those who indicated
White and another race or races.
➤ The Census Bureau launched its

first ever paid advertising campaign,
which brought the census message
to the nation on prime time television, on radio, in newspapers and
on a number of “out of home” vehicles such as billboards, bus posters, and transit shelter ads. Ads

Community Investments September 2001

3

DISTRICT

Community Investments

DISTRICT

EDITOR-IN-CHIEF
Joy Hoffmann

FredHoffmann
Mendez
NOTEBOOK by Joy

MANAGING EDITOR
Lena Robinson

CONTRIBUTING EDITOR
Jack Richards

— STAFF PERSPECTIVE —

ART DIRECTOR
Cynthia B. Blake
If you have an interesting community development
program or idea, we would like to consider publishing an article by or about you. Please contact:

MANAGING EDITOR
Community Investments
Federal Reserve Bank of San Francisco
101 Market Street, Mail Stop 620
San Francisco, California 94105

Community Affairs Department
www.frbsf.org
(415) 974-2978
fax: (415) 393-1920
Joy Hoffmann
Vice President
Public Information and Community Affairs
joy.h.molloy@sf.frb.org
Jack Richards
Community Affairs Senior Manager
jack.richards@sf.frb.org
Bruce Ito
Associate Community Investment Specialist
bruce.ito@sf.frb.org
H. Fred Mendez
Senior Community Investment Specialist
fred.mendez@sf.frb.org
Craig Nolte
Senior Community Investment Specialist
(Seattle Branch)
craig.nolte@sf.frb.org
John Olson
Community Investment Specialist
john.olson@sf.frb.org
Adria Graham Scott
Community Investment Specialist
(Los Angeles Branch)
adria.graham-scott@sf.frb.org
Lena Robinson
Community Investment Specialist
lena.robinson@sf.frb.org
Mary Malone
Protocol Coordinator
mary.malone@sf.frb.org

W

While some aspects of the “new economy” have gone the way of the leisure suit, web portals
continue to evolve and change the way business is done. The possible implications of this
evolution on the democratization of credit are boundless. Historically, businesses have served
a particular geographic marketplace, forcing them to tailor their products and services to
the needs of the population in that geographic marketplace. Some businesses have found
ways to serve a much larger marketplace, not limited by geographic boundaries, by providing
homogenous products and services with broad customer appeal in order to achieve economies
of scale. Our new economy has provided ways for some businesses to achieve economies
of scale by providing tailored products to a marketplace defined by customer rather
than geography.
Case in point: log onto the Internet and shop for a dress shirt with a 19-inch neck and 28inch arm length and presto . . . a business in Vermont can confirm your order and have the
shirt delivered within days. It would be safe to assume that Vermont does not have a large
population of men who need such shirts. The Internet provides this business with a link to
brand name portals like Yahoo or America Online, a global marketplace for odd-sized dress
shirts, and “customized” economies of scale.
Any time spent on-line at lending portals indicates that financial institutions are searching
for their place in the new economy. Most institutions are under pressure from shareholders
and analysts to provide their products and services in a streamlined and cost-efficient manner
in order to maintain strong earnings growth, which has led to standardization of products.
Laws like the Community Reinvestment Act (CRA) encourage financial institutions to focus
more on geography than a target customer base; a focus that has been criticized by financial
institutions as limiting their evolution to serve the same role as the odd-sized shirt
manufacturer in Vermont, while being supported by community-based organizations as
a way for financial institutions to be responsive to local community needs. Both sides are
right, and the current review of the CRA regulation will offer an opportunity for both to find
a compromise.
Also important in determining where financial institutions can fit within the new economy
are the capital markets. The products underlying existing mortgage-backed securities are
typically very conservative, and although many of the loans originated by community
development financial institutions over the last decade are virtually standardized, there has
been surprisingly little appetite for securities backed by these loans. Although the CRA’s
investment requirements for large financial institutions have encouraged the purchase of
geographically targeted mortgage-backed securities, low-income housing tax credits and
community development municipal bonds, these CRA-related investments are simply a
re-labeling of existing products that were already widely available. It would seem that the
capital markets aren’t in a position to lead financial institutions towards the new economy.
Perhaps there are investors out there who would happily purchase securities with different
maturities and weighted interest rates, regardless of geography. The demand created by
these investors would spur the development of a lending portal where potential borrowers
of different income levels could request customized loans that exactly match need with
payment ability. The current review of the CRA regulation provides us with an excellent
opportunity to discuss these types of issues and look to the day when purchasing a home
with a customized loan is as easy as buying an odd-sized dress shirt.

Judith Vaughn
Staff Assistant
judith.a.vaughn@sf.frb.org

2

Community Investments September 2001

— INVESTMENT OPPORTUNITIES —
ELDER ABUSE CAMPAIGN

SOUTHWEST DEVELOPMENT FUND

ARIZONA INVESTMENT POOL

The California Community Partnership for the
Prevention of Financial Abuse (CCPPFA) is a
nonprofit organization committed to preventing the financial exploitation of elders
and dependent adults. CCPPFA is seeking financial contributions from financial institutions to produce a 20-minute staff training
video for distribution to California financial
institutions, and to fund an initial public
awareness campaign on the growing problem of financial abuse. CRA credit will be
provided to financial institutions that contribute to the program.
For more information contact: Jenefer
Duane, Executive Director at 415/258-9111
or via email: jduane@marin.org

As the only company west of the Mississippi selected by the U.S. Small Business
Administration (SBA) for the New Markets
Venture Capital Program, Southwest Development Fund, LLC hopes to bring a powerful combination of investment capital
and technical assistance to qualified, highpotential small businesses located in “new
markets”—including low-income urban
and rural communities, enterprise zones
and Native American reservations.
Southwest Development Fund, a partnership between Arizona MultiBank, a nonprofit community development corporation, and Magnet Capital, a Small Business
Investment Company (SBIC), was formed
recently to begin addressing the need for
appropriately matching sources of financial
and technical support with the growth
stages of small businesses. In order to
qualify for federal matching funds, Southwest Development Fund needs to raise $6.5
million by January 9, 2002.
To learn more about this investment opportunity, contact Andrew Gordon via email:
agordon@multibank.org or at 602/643-0030.

The Federal Reserve’s Phoenix Leadership
Council has created an investment pool to
allow smaller banks an opportunity to purchase mortgage-backed securities. The securities will be fully backed by loans to lowand moderate-income borrowers and will
be customized to geographies within Arizona to meet the CRA needs of individual
banks. Participation in the pool should
qualify as an innovative and complex investment eligible for CRA credit.
To learn more about the investment pool
contact either of the following Leadership
Council members:

RING IN THE SCHOOL YEAR WITH
BOOF!
Operation Hope’s Banking on Our Future
program needs your help to make this next
school year a success. Share your financial
expertise in the classroom as a BankerTeacher volunteer. Operation Hope supplies all the materials and coordinates the
visits with schools throughout the San Francisco Bay area and Los Angeles county. For
more information contact the following
Operation Hope representatives:

San Francisco Bay Area
Dawn.Walker@theunitedway.com
415/772-7305

Los Angeles
Diona.Moore@operationHOPE.org
Norma.Jasso@operationHOPE.org
213/891-2900

TILLER RESEARCH INC.
Tiller’s Guide to Indian Country: Economic
Profiles of American Indian Reservations
(BowArrow Publishing Co., 1996) is the only
comprehensive reference addressing the
economics of Indian Tribes, reservations
and Alaska Native communities. Availability of current data facilitates access to capital for these low- and moderate-income
communities. Tiller Research Inc. is seeking
investments to underwrite the publication
of a 2002 edition, which will be updated
and made available as an on-line community development utility. A couple of CRAqualified investment options are available.
For further information contact Veronica
Tiller, President, at 505/797-9800 or Patrick
Borunda at 360/686-0925 or via email:
pborunda@earthlink.net.

Florence Franklin, 480/596-3673
florence.r.franklin@nordstrom.com
Darryl Tenenbaum, 602/977-3770
dtenenb@bancorp@suncombank.com

SIX ON SIXTH
The South of Market Foundation is a San
Francisco-based economic development
corporation that works with local businesses and residents to make South of Market (SoMa) a better place to live and work.
The Foundation recently launched “Six on
Sixth,” an innovative community revitalization plan designed to improve SoMa’s Sixth
Street corridor—one of the City’s most
blighted areas. Under the program, financial institutions will have the opportunity
to pool their funds with foundations and
City agencies to offer flexible loans and
grants to entrepreneurs and owners of
blighted properties. The loans will be used
primarily for business expansion, store
beautification, facade and tenant improvements. The Foundation’s goal of starting or
revitalizing six businesses by June 6th of
next year has been endorsed by numerous
community groups.
For more information contact Roger Gordon at 415/512-9676 or download the plan
at www.somafoundation.org.

Community Investments September 2001

27

A PUBLICATION OF THE COMMUNITY AFFAIRS UNIT OF THE FEDERAL RESERVE BANK OF SAN FRANCISCO

COMMUNITY INVESTMENTS ARCHIVES
Would you like to read more about the topics covered in this edition? Copies of past articles from Community Investments
are available on our website at www.frbsf.org/community/index.html or by request from Judith Vaughn at (415) 974-2978.

Census 2000 and the Power of Demographics
Creating Cultural Windows to Banking Opportunities (Volume 11 #3, December 1999)
Understanding Census Tracts and Block Numbering Area (Volume 8 #4, Fall 1996)
Melting Pot Suburbs: A Census 2000 Study of Suburban Diversity; Frey, William H., The Brookings Institution Census 2000 Series, June 2001,
www.brookings.edu/es/urban/census/frey.pdf

Equity Equivalent Investments
Qualified Investments: How to Make Investing In Your Communities Really Count (Volume 10 #3, Summer 1998)
VOLUME THIRTEEN NUMBER 2

Community Development Investments and the Lending Test (Volume 8 #2, Spring 1996)

Free subscriptions and additional copies are available upon request from the Community Affairs Unit, Federal Reserve Bank of San Francisco,
101 Market Street, San Francisco, California 94105, or call (415) 974-2978.
Change-of-address and subscription cancellations should be sent directly to the Community Affairs Unit. Please include the current mailing label as well as any
new information.
The views expressed are not necessarily those of the Federal Reserve Bank of San Francisco or the Federal Reserve System. Material herein may be reprinted
or abstracted as long as Community Investments is credited. Please provide the managing editor with a copy of any publication in which such material is reprinted.

FEDERAL RESERVE BANK OF SAN FRANCISCO
101 Market Street
San Francisco, CA 94105

FIRST CLASS MAIL
U.S. POSTAGE
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ATTENTION:
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Community Development Department

CENSUS 2000 AND
THE POWER OF DEMOGRAPHICS

Deciphering your community is the first
step to serving their needs. Census 2000
can help. Read how

REBUILDING COMMUNITIES
ONE SITE AT A TIME
Find out how Genesis LA is linking public
and private resources to create oases in
the City of Angels
Community Investments September 2001

MAKING REINVESTMENT WORK
FOR SAN DIEGO

DISTRICT UPDATE

An informative article about an entity
that has made the “three leg” partnership
among community, government and
banks work in San Diego

First-year achievements of the 12th District
Leadership Councils and snapshots
from the 2001 Summit

EQUITY EQUIVALENT INVESTMENTS

....plus a first look at comments for
the CRA Review

EQ2s are the newest innovation for
investing in CDFIs. Learn how they can
enhance your lending or investment test
performance and strengthen CDFIs

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SEPTEMBER

Community Investments September 2001