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UNIVERSITY
OP MICHIGAN

ESTABLISHED 1S39

NOV 13 1953
BWWHS UMWISTUriM

"The Commercial

Financial

d

an

UBiur

Chronicle

Reg. U. S. Pat. Offioe

Volume 178

Number 5272

New York 7,

N. Y., Thursday, November 12, 1953

Price 40

Cents

Copy

a

EDITORIAL

Problems oi the

As

We See It

"What shall
be

to

the

do to be saved?" This

we

refrain

seems

Dr.

although

one

upon occasion it covers a certain

Eisenhower
election

glee

party members who

events

among

in

see

anti-

an

tion but that the

party now in office faces the
necessity of getting a good deal done at this next
session of Congress to convince
doubting Thom¬
that it

productivity is due to the

public it could and would do. This fact has
been plain for a good while past, and doubtless
the results of the voting last week emphasized
the fact in one degree or another.
We are neither a prophet nor the son of a pro¬
phet. Certainly we can claim no particular politi¬

knowledge

ture

to

hold

Broaden

sweetness!

know

use

the

enumerate

which, in

give

of

these

For

election is

serious

without

A

SECURITIES

A

few

Trust Company
Founded 1824




ject to

political caprice

is a 30-year
comic-tragic failure by
anybody's standards. Ironically, the

po¬

continues

or

Federation

lion

of

Dr.

cies,

Melchior

Palyi

institutions,

and

standards

profound
this hemisphere.

as

farm

of

behavior

the

are

the
Dr. W. H. Peterson

themselves

find

peaceful

reaches from its

speak

very

Swedes

and

Norwegians,

same

NOW
are

IN

who

REGISTRATION

afforded

a

—

Underwriters,

complete picture

of

issues

on

page

dealers
now

the

are

farmers, once the
firm individualism,
navigators who charted
of

West from

their

Conestogas and
six-shooters, now
half-willing, half-unwilling wards

the

—

22,000

strong
nexus

and

in

The Department of Agricul¬

1933;

80,000

strong

14th

in

Avenue

belt, down into the cotton country,

Washington

across

Continued

investors

registered

with

in

1953—

up
on

to

the

into the
page

32

cor¬

the

in

of massive buildings at Indepen¬

dence

27

and

master

wheat

kind of civilization—separ-

Continued

few

a

American

model

of the central government.

similar tongues, live under almost identical

institutions, enjoy the

quite

tamed it with their

pre¬

ture

as

Many

put forth to solve the

The only real solution is rarely

The
very

clude rational functioning, to say nothing of conflicting
political attitudes and prejudices. Republics and Royal¬
ties do not mix easily.
Two such closely related and

neighbors

be¬

able."

of

The linguistic chaos alone would

it

mentioned, and if it is, it is dispar¬
aged as "unthinkable" and "unwork¬

as

nations

are

problem, and

tried.

traditions, poli¬
economic
ethics,

among

interventionism.

"solutions"

Free

difficult
the

farmer, the
the nation from the

and

of

morass

intervention

of

more

extricate

consumer,

great

policy

the

to

national

in

to

comes

reflections
a

a

this

longer

sen¬

open

con¬

compromise,

makeshift,

a shot-gun
Among its/some 270 mil¬
people, "under-the-skin" dif¬

ferences

and

policy and its

This "policy," so sub¬

SEC

State and
WESTERN

NATIONAL BANK

Municipal

of INDIA. LIMITED
Bankers

to

the

Government

Kenya Colony and

Bonds

in

Uganda

Office:

26, Bishopsgate,
London, E. C. 2

Branches

in

Pakistan,

India,

Ceylon,

Burma, Aden, Kenya, Tanganyika,
Uganda, Zanzibar, and Somaliland

Bond Department

Protectorate.

£4,562,500

Paid-up

Capital
Capital

Fund

£3,675,000

The Bank conducts

and

every

description of

exchange

r

OF NEW YORK

also undertaken

ESTABLISHED 1915
Members of All Principal Exchanges

50 BROADWAY

•

NEW YORK CITY

Salt Lake City

business.

Trusteeships and Executorships

J. A. H0GLE & CO.

THE NATIONAL CITY BANK

£2,281,250

Reserve

banking

30BROADST.,N.Y.C.

tinuing repercussions in the U. S.

wedding.

Authorised

Correspondents in all
parts of the world

of the interventionist is perhaps nowhere

and potential undertakings in our "Securities in Registration" Section, starting on page 38.

Head

Complete corporate and
personal trust facilities

than in the so-called farm

(American) good

Bank
&

arm

Europe would have to be

porate securities

Chemical

long
seen

-

Union

35

page

The

straighten out

intentions.

programs

on

doubt.

deal of misdirected

regard to the state of the
Continued

The

better

area.

economic

but the logic is

should help to

judgment, would strongly suggest
statesmanship.
thing, the way to win next year's
not to be found in major reduction in

revenue

the

to

the participants.

admirable,

our

one

play

full

economic delusion.

timents inspiring this idea are wholly

interest in votes than in

more

tax

some

of its market

narrowness

tential of

advantage,

own

an

(allegedly) needed to boost pro¬
ductivity, to reduce unit costs, to

number of

existing situation to their

shall

we

a

failures, since they merely produced a hyperagricultural production and create
surpluses. Points out government subsidies keep down
farm prices at expense of taxpayer and thus constitute
stimulant to pyramid

are

things now
being urged in influential quarters which would
not
render the party deserving.
Since many
measures are now
being pushed by professional
politicians and at times certain others who would
we

cies to be

by federation, and all will be light and
Integration would create the markets which

or acumen. Nonetheless we ven¬
certain ideas about what the

mind that

common

them

Republican party must do to deserve to win hand¬
somely next year. We are equally positive in our
own

a

An old "cliche" it is: that Europe's affliction with low

the

cal

lem and the

"efficient and cheap production is the prime condition
of broadening the market."

and will do what it has assured

can

history of the national farm prob¬
political and economic conditions that led
up to and produced price-support and other legislation
which has brought about farm intervention and which'
has destroyed the farmers' traditional status of rugged
independence. Finds New Deal and Fair Deal farm poli¬

eco¬

market, the objective of the European Coal-Steel Pool,
is not necessarily a freu market.
Calls the European
idea a fallacy rather than a panacea, and concludes

opportunity to enlarge their
sphere of influence. There is, of course, no ques¬

ases

Polytechnic Institute of Brooklyn

Dr. Peterson reviews

Palyi discusses European federation in both

monetary union and points out creation of

recent

PETERSON

H.

J

military spheres and finds problems not only
difficult, but perhaps insuperable. Cites difficulties of
Benelux, and says economic federation presupposes

frequently sincere¬
is obliged to suspect that

WILLIAM

Department of Economics,

nomic and

what it often appears to be—is
sung

By

By MELCHIOR PALYI

of many

elements among the
Republican politicians today. This dirge—that is
ly

The Farm Problem

European
Defense Community

Bond Dept.

Teletype: NY 1-708

/

Los Angeles
and

10

other

Denver
Spokane

Western Cities

THE

CHASE

NATIONAL
OF THE CRY

BANK

OF NEW YORK

The Commercial and Financial Chronicle
2

Thursday, November 12, 1953

...

(1830)

■

i

,

V

.

„

We position

The Security

and trade in

Tel. & Tel.

American

I Like Best

This

Forum

week, a different group of experts
and advisory field from all sections of the country

A continuous forum in which, each

Subscription Rights

in the investment

3% % Deb. due 1965*

security^

participate and give their reasons for favoring a particular

United

they to be regarded,

are

Gulf Interstate Gas

rial

JACQUES COE

Kerr-McGee Oil

United States Steel Corp.

Monterey Oil

the

of the past

Development

12

"There is

Telephone Bond & Share

stock¬

begin to cash in
tremendous cash outlays
should

holders
on

the

where

existence

rate

Puget Sound Power & Light

a

S.

U.

years.

tide in the affairs

a

leads

Associate
American

120

their

1920

New

York

Teletype NY 1-583

BArclay 7-5660

And

full

a

must take the current

we

when it serves,

Or lose
Act 4,

Specialists in

ventures."

our

Scene 3, Julius Caesar
way

of

saying that every once in a great

Rights & Scrip
Since 1917

there

while

life

of

York

American
120

Stock
Stock

Exchange
Exchange

BROADWAY, NEW YORK 5
Tel.

REctor

2-7815

past

period of

a

this company,
steel manu¬

many

years,

the world's largest

has

been liberal in

pjpf
ifT ^

i t

%

dividend

s

that

funds

and

serves

set

$2.20

sibility of extra cash distributions
order.

debit

balance

the

company's

become

more

dividend

liberal,

as

on

touching a
80%. In former

the

this

low

rate

as

have

bearish

time

would

Jacques Cos

greater

S.

Gas

1940, the funded debt
$201,000,000.
Now it is

only $61,000,000, consisting solely
of debt

on

its four

subsidiary rail¬

roads.

Company

of

shares

3,600,000

are

preferred ($100 par) or $360,000,000. Add the $61,000,000 bonded
indebtednes and 26 million shares

Dan River Mills

selling currently at $37
another $962,000,000

or

Scott, Horner &
Mason, Inc.
Lynchburg, Va.
LD 33

Steel is
a

a

share—

and U. S.

selling in the market for
$1,383,000,000—nearly a

total of

has

billion dollars less than what
been

spent on the property since

1941!
two

are

projects still to

completed, namely: The Fair-

less Works at Morrisville, Pa.
the

I. G. FARBEN

Cerro

Companies

Mr.

U.

S.

Iron

which

Fairless,
will

additional

of

GERMAN

Bolivar

Venezuela,
Board,

And Successor

according

Chairman
not

and
at

body

to

It

Steel

York

Stock

Exchange

25 Broad St., New York 4, N. Y.

Phone: HAnoyer 2-9766

Tele. NY 1-3222




Texas Utilities

little

A

Co., New York City

Company Common Stock

has

have

than

more

three

years

capacity

as

its

finishing

well

as developing
of raw materials.

During the last

12

years

capa¬

new

from

through 1952, U. S. Steel
off about $1,700,000,000
for
depreciation, depletion, etc.
Earnings in excess of dividends
amounted

to

$500,000,000, so that
the
depreciation
and
depletion
charges plus this earnings excess,
has been sufficient

increased

to finance

the

capacity and raw mate¬

earnings of the com¬
about
doubled
in

Net

Taxes.

Income

$100,000

Ft.

Worth, Texas

Independent School District

2% Bonds
November

Due

in

article

an

"Commercial

the

&

1,

1965

,

nicle,"

r o

when

it

1948

stock

as

favorite

se¬

If

the

price

is able to con¬

company

is

rate

Rupert

rec¬

H. Johnson

ommended

net

earnings, without further tax

as

more

share.

The

for the

last 12

utility

country

as

a

industry * for the
whole has been

growing at the rate of about 10%
per year. The growth in popula¬
tion, as well as general business,

as

Company

and light busi¬
Texas), serving
through its three main subsidi¬
aries
(all 100%
owned) Dallas
Power & Light Co., Texas Power
ness

&

a

(all

Light

Service

power

in

Co., .and

Co.,

towns.

served

Your

a

Texas Electric

total of 640 cities

are

The

largest

Dallas,

Fort

cities

Worth,

Waco and Wichita Falls.

The company serves

20% of the

inquiries

growth

invited

are

in

companies

on

new

these

fields

s. d. fuller & co.
39

New York 6, N. Y.

Broadway
Telephone

WHitehall 3-0066

whole.

a

facts

contributing

are

why the growth of Texas
Company

been

has

compared

homes,

on

business

in

the

'

so

to

Investment

Call
for

peak

on

As

a

costs

general

Established
Home

Office

a

111

Tokyo

1897

—

48

Investment

&

.

Branches
Bankers

Broadway,N.Y.6 COrtlandt7-5680

1943, although

much

are

than they were

now

had

publications

YAMAICHI

Brokers

not

write

SECURITIES CO., LTD.

than in the former peak
has

or

current

Japanese securities

re¬

of

Utilities

Texas

our

farms, factories

offices.

Opportunities

in Japan

month of December.

higher

ten years ago.

If Texas Utilities is able to obtain

rate

increases,

N. Q. B.

which it properly

this would further in¬
earnings for the common

crease

OVER-THE-COUNTER

stockholders.
The

management of
Texas
disposed to in¬

INDUSTRIAL STOCK INDEX

Utilities has been
crease

common

dividends

as

war¬

14-Year Performance of
35 Industrial Stocks

ranted
per

by earnings. Net earnings
share for the/12 months'ended

Sept. 30, 1953
on

and

Regal Plastic Co.

months.

deserves,
Utilities

Texas

operates

Permachem Corporation

will grow to around $39,000,000, or to more than double
relief,

rate increase since

stock outstanding, the
indicated annual dividend is $2.08
per

Lunn Laminates Inc.

in the last year,

same

of August

When pre¬

viously

Underwriters For

electrical con¬
sumption in many parts of the
South is now greater in the month

44%,

3-2840

increase

the

sult

around

now

Telephone
WHitehall

ings for the next five years, or at

and

though

4

tinue its 16% increase in net earn¬

used in

curity today,
even

Gordon Graves & Co.

in the last 12 months.

most
other utility companies. Like
other electric power companies in
the South, Texas Utilities Com¬
pany
has enjoyed an enormous
growth in its electric output from
the increase in air conditioning

my

—

30 Broad Street, New York

$18,447,000

to

000, thus showing a 16%

Utilities

Texas Utilities

★

earnings for the year
ended Sept. 30, 1952 were $15,887,-

outstanding

commend

r e

—

Net

was

selling at ap¬
proximately
22. I
again

2.35%

interest)

(and

12 months ended Sept. 30,

for the

These

Financial

To Yield

from

increased

stock

in

the

available for

earnings

common

in Texas, however, has been about
recommended Texas Utilities
three times that of the country
stock as my favorite security in

ably
a

Exempt from all present

Commis¬
Public
Utility

ago I

share, while today, with consider¬

now

offices

volume.

RUPERT II. JOHNSON
R. H. Johnson &

gross

pany

The

the annual dividend was $1.10 per

charged

New

fore,

those

the

1940

OPPENHEIMER & Co.

net

any

financing.

has boosted

sources

Bought—Sold—Quoted

in

of

36,400,000 tons compared with

city

very

necessitate

29,700,000 tons at the end of 1940.

INTERNAL SECURITIES

Members

little change
earnings for the common.

the

There

be

branch

our

possible acquisition of se¬

reasons

There

Company

Tele. LY 62

make

C h

Commonwealth Natural Gas

profits taxes for 1954 should

cess

the

the end of

Alabama-Tennessee Natural

This

connotations.

$2,265,000,000, equivalent to ap¬
proximately $85 a share, without
additional financing. In fact, at
totaled

pos¬

efficiency plus elimination of ex¬

Steel, is the fact that it has ac¬
complished its vast modernization
program since 1941 at a cost of

American Furniture Company

op¬

a

1954 indicates

of

times

amazing things about U.

the

1953.

information

best

figure

of

to

Federal

of- the

jurisdiction
the

under

sion

the $8,394,000

increase

would

return

new

Trading Markets

of $76

(at 4%)

dividend return of $300
excess of $224 on an original
a

sibility

etc.

wires

Interest

of
non-affiliated
com¬
Looking at U. S. Steel at this curities
where it yields approxi¬ panies!
The
growth of this company
mately 8.00% the element of risk
for a lower dividend appears re¬ over the years has been impres¬
Gross earnings for the
12
mote unless of course the entire sive.
business
structure
were
to col¬ months ended Sept. 30, 1953 were
over $105,000,000.
Gross earnings
lapse. At current levels, the pur¬
chase of 100 shares of Steel on for the calendar year 1948, less
than five years ago, were $54,194,50% margin of say $1,900 would
000. In less than five years, there¬
mean an annual interest charge on

Our

habilitation,
expansion,
projects,

Direct

price,

erations for

re¬

NY 1-1557

Birmingham, Ala.
Mobile, Ala.

Securities and Exchange

to

proportionately.

and

Exchange

Exchange

St., New York 4, N. Y.

HAnover 2-0760

Holding Company Act, except as

income

one

Act. In

empted

from

Stock

Commission

Power

Federal

under the Federal Power

imply certain continuation of the
present $3 rate. If business should
continue reasonably well, the pos¬
in

Stock

York

New Orleans, La. -

EPT

of

policy

most

Per¬

keep

help

Should

Probably

whole

Basin consists of all the oil

mian

payment of $1,900 or nearly 12%.

re¬

for

used

1953,

were

up

25 Broad

The

Basin.

Permian

$5.56 after provid¬ Texas there is no State regulatory
excess profits tax. body having jurisdiction over the

were

for

—an

large

New

Members American

the

of

months

nine

the

against

all

at

since

so—and

Steiner, Rouse & Co.
Members

preferred
is non- producing areas of Texas.
management has
The growth of Texas Utilities
no
other
medium on which to has been dynamic.
spend cash gains, hence the com¬
None of the company's subsidi¬
mon
stock must be the principal
aries is subject to regulation by

the

J

policy notwithstanding
times

HOW

the

in

where the
blooms and
pays
dividends in the present.
This may be U. S. Steel's period.
the

of

facturer,

Members
New

time

a

corporation

a

wisdom

Over

jflcflONNELL&rO.

comes

City. (Page 2)

Steel

S.

U.

are

is another

which

.

.

.

R.

York

New

for
1954 company or its subsidiaries, but
earnings at a all incorporated cities and towns
high level. If business and earn¬ nave regulatory powers conferred
ings should decline moderately, by statute.
the strong cash position (and no
On April 5, 1950 the company
need for further expansion) would and
its
subsidiaries
were
ex¬

we

sea are

Co.,

redeemable, the

should

afloat;

now

time to come.

for some
should be

Johnson,

H.

&

expansion

major

its

Elimination

life

On such

5

that

If

ing

miseries.

Stock Exchange

Broadway,

fortune;

Is bound in shallows and in

Member

program

earnings

Omitted. all the voyage of

Corporation
Established

to

on

of

end

For

-

New York Hanseatic

S.

beneficiary.

of men,
Which, taken at the flood,

s

now

U.

that
the

Steel is
period in its corpo¬

opinion

my

approaching

Polaroid Corporation

Smelters

In

-

terest

Rupert

—

Johnson

H.

particular in¬
is the understanding
Steel Co. is nearing

becomes of

What

Members New York Stock Exchange

Metal & Thermit

stock

outside financing.

York City

New

Bought—Sold—Quoted

Utilities Company common

Texas
"

Coe & Co.,

Senior Partner, Jacques

Common, Notes & Units

Coe,

City. (Page 2)

resorting to

without

sources

Louisiana Securities

Senior Partner,
Jacques Coe & Co., New York

are not intended to he, nor
offer to sell the securities discussed.)

as an

Alabama &

Steel Corporation—

States

Jacques

(The articles contained in this forum

request

on

and

Their Selections

Delivery when issued'

Prospectus

Week's

Participants

\yere

$3.26 per share

5,655,000 shdres. This compares

with

only

$3.01

per

5,280,000

months

ended

share earnings
shares in the
Sept.

Continued

on

12

30,

1952.

On

on

page

26

TV.

T

V'

FOLDER

ON

REQUEST

1

National Quotation Bureau
Incorporated

46 Front Street

New York 4, N. Y.

Volume 178

Number 5272

.The Commercial and Financial Chronicle

..

-

(1831)

Outlook for 1954 Auto Production

INDEX
Articles and News

President, Chrysler Corporation
i

tition in favor of the automobile
not been

AND COMPANY

those

answer

all-important

interesting

"How's

of

ness?"

and

questions—

are

outlook

These

of

try

whole

as a

and

ly

logical to
L.

and

L.

trucks

and

the

little

to look

like

million

passenger

a

buses;
begin

year

than

more

Here

*

totals

These

—Nathan
.

will

is

New

market

time
who

undoubtedly

after

buy

place

time

years,

the

on

1950 and 1951

sold; and in terms of dollar value
vehicles sold it will probably
out to be the biggest year
on record. The high dollar volume
of this- year's sales is resulting

ple bought

—Sen. Alexander

the fact that

have

been

more

of what

trade

for

that

cars

used to consider

we

in

fact is that

els.

used

which

to

to

our

we

of

cars

kind

of

a

Trust

in

business.
N

So the

tion

is

of

Business is goodindeed. Ben Fairless
answered the same question about
easy.

this

good

very

in

ber.

He told

the

American

probably
it

about

more

steel

seven

this

this

years

year

these

cars

Potential Market for Motor

There
the

what

is

doubt

no

potential

vehicles

the

market

is excellent.

And

so.

the

road

World
*An

today

War
address

Luncheon

of

were

II.

the

They

the

cars

on

built before

being

are

by
Mr.
Colbert
at
a
Pittsburgh Chamber of

three

7

to

is

all

of

that:

cars

and

these

with

NSTA

and

lots

in

the

bank

than

wants

Securities

Prospective

an

Security

The

State

of Trade

•

Manchester, N. H.

Boston
•




2

Industry-!

on

Y.

44

before.

page

37

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25, 1942, at the post office at New
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8, 1879.

to 9576

SEIBERT, Editor & Publisher

WILLIAM DANA SEIBERT, President

•

Sunset Oil Co.
E.

Copyright 1953 by William B. Dana
i
Company

Reg. U. S. Patent Office

'

•

Empire State Oil

5

1

f

ST., NEW YORK 4, N

TELEPHONE HAnover 2-4300
Albany

Exchange

and

Eagle Oil & Refining Co.

9

more money

Spencer Trask & Co.
BROAD

23

You—By Wallace Streete

Washington and You.

REctor 2-9570

25

and

Forge Co. Com.

Cedar Point Field Trust

41

Security I Like Best

.

Camden

38

Offerings

Market

*

Stock

37

Corner

The

.

1-1826

43

The

.

NY

25

Registration

Salesman's

&

5

28

in

Exchange PL, N. Y. 3

1-1825

22

Report

of

.'

40

Teletype NY

Bankers

Governments

on

Now

Securities

Singer, Bean
& MACKIE, Inc.

13
36

Railroad Securities

25

New York

Bargeron

HA 2-0270

FINANCIAL

Members

27

„

PREFERRED STOCKS

specialized in

8

_

Slump"

8

Published

have

Price

30

Reporter's

The

For many years we

Gold

Public Utility Securities

up

ever

Continued

Commerce, Pittsburgh, Pa., Nov. 9, 1953.

*

Notes

Our Reporter
Our

bonds.

9

.___

Observations—A. Wilfred May

four-year-

people
want
two
or
three; millions of
cars are due for
replacement; more
people are employed than ever
before; and they have

trading markets in

26

Securities

News About Banks and

used

add

firm

44

Mutual Funds

8 million

facts

everybody
—

Stocks

Bookshelf

From Washington Ahead of the
News—Carlisle

population,
or

maintain

Cover

Indications of Current Business
Activity

cars

What

Insurance

Einzig—"The

in
the middle-age bracket.
balancing will take place as

automobile

of

a

buy new cars and make
present
cars
available
to

you

Just consider these

million

than

other purchasers who will discard
their prewar cars.

want

telling

facts:

Twelve

more

used-car

We

stocks and

:__

Dealer-Broker Investment Recommendations

have

overage

(Editorial)

Coming Events in Investment Field

were

the

It

Man's

Canadian

were

older. Early this year,
in this class. To

or

and

Business

early this
third

with

their

that

motor
I

a

old

future?

for

But

See

in

were

those

whatever

to spend a few minutes

why I think

This

Excellent

about

road

need to replace

we

of

Now

As We
Bank

group.

we

old

balance

deed.

Is

age

1953, 28%

in the record
steel year of 1951. The steel busi¬
ness has also been very good in¬
produced

Vehicles

bracket.

28

225 unlisted

proportion of the aged
variety of used car. In 1941, only
8V2% of the cars in use were 12

industry will

produce

million tons
than

steel

26

Oppose Use of

Regular Features

normal

that time that

at

us

the

1953, less than

Today

Septem¬

on

Teletype
NY 1-3370

21

J. C. Copeland Says Next Crash
Will Come First in Real Estate
29

In 1941, more than half

cars

age

year,

steel when he addressed the Eco¬
nomic Club in Detroit in

the

Telephone

low first

a

Street, New York 5

DIgby 4-1680

Industry—^

and yet in good enough

portation.

to the first ques¬

answer

☆
15 Broad

22

of North and South
Carolina
Public Credit for Promotion of

condition to furnish reliable trans¬

who wants

21

Manapr

Trading Dept.

19

Donald V. Fraser^

Municipal Dealers

vintage. That

for

man

says

Unlisted

Exchange

☆

JOHN F. REILLY,
i

Frederick Shull Sees Need of
Fixed Gold Price
(Letter to Editor)

The

cost

car,

15

SEC Adopts Rules
Regarding Disclosures of Stock Options
Granted Officers and
Employees

used

surprise to the oldest hands in the

Sold

BURNHAM AND COMPANY
<

Arizona Association of
Security Dealers Urges Lower Capital
Gains Tax

to

ing
more
comfort,
more
con¬
venience, more performance—is a

a

23

j

Slump in Prospect,

vintage is the 4 to 11-year-old—
the kind that is not too expensive

buyers are "trading up"—demand¬

—

«

"Survey"

No Major Business

don't have enough

certain

Jack & Heintz

Bought

are—for¬

cars

the

Light

20

re¬

want

Puget Sound Power

18

Rigid Markets Do Not Make for
Stability, Reports Guaranty

four

most in demand.

are

luxury features and luxury mod¬
extent

new

Southern Production

16

cars—and in 1954

will

4-6551

Members New York Stock

11 million peo¬

people

tunately—just

and

more

these

WHitehall

&

___

million people should be in the
market for a new car.
The cars
that

WALL STREET, NEW YORK

Telephone:

14

Confidence in Business Outlook Cited in National
City
Bank "Letter"

11

customers

our

demanding

new

back.

Obsolete Securities Dept.

12

Sincerity—Basis of Salesman's Technique—G. M. Loeb

people

Now

average.

over

Nystrom

Wiley

has

or

'em

♦

Multilateral Trade Will Cure Free World's
Economic Ills

whopping big percentage of these

a

turn

from

tend

three

every

numbers of vehicles produced and
of

cars

used

them

most

bring:

11

Capital—Robertson D. Ward

:[!

that

that

"obsoletes."

some

Time, Inc.
1

.___

Economic Impact of Atomic
Energy on Electric Power Industry
—E. H. Dixon

Market surveys have shown

cars.

be

we'll

are,

Consumption in 1954

Koffsky

Treasury Policies—Elbert P. Tuttle

Venture

-

that this market

fact

here

Europe

10

exist¬

income, and
highs, it seems

another

M.

No Serious Business
Dip in 1954—Paul H.

personal
suppose

Securities—Joseph C. BickforcL.___

Little Change in Domestic

own

people talk about the market for

and about

cars

make 1953 the second biggest year
in the history of the industry in

The

untouched

dogs
of

of.

trucks.

the

and

7

Situation—Roger W. Babson______

Outlook for Business and

received very little attention when

6

million trucks and buses.

a

to

must

there

-

•

cats

alleyways

THAT WAS ROME
If

8

Humphrey

—

totals for

the

out

6

The 1953 Crop

potential is real—based on effec¬
tive demand
and not just theo¬
retical. 1

Colbert

near¬

million

a

point

savings at all-time

approxi¬
mately 5 mil¬

cars

66
no

100 families that

big,

a

ployment,

and

sold

lion passenger

_'

—

The Dilemma of Balancing the
Budget
—Hon. George M.

-

tor motor vehicles.
The need is
there to be filled. And with em¬

indus¬

produced

And

cars.

facts

of

ence

1953 the auto¬

mobile

ever-increasing«'

cars, 89 have only one car. And 17
million American families have no
car at all.,

nine

months

an

100 farms have

Of every

take

first

6

the

5

Cobleigh

Beer Facts—Ira U.

scrapped.

every

the first ques-<
tion
first.
In
the

the Road's Left Lane—A. Wilfred
May

on

the

AMIDST ALL THE SPLENDOR

99

at

passenger

for

the future?"
Let's

Chugging Along

"

Thirty-seven out of every 100
of the nation's farms do not have

the"

visit

—there

new cars.

scrapped

and'

is

4

left

3

Investments for the Businessman—Arnold
Bernhard

rate. Three out of
every four new
cars sold today
replace cars that

busi-

"What

—Cover

Management of the Public
Debt—Aubrey G. Lanston

What you want me—as a visitor
from Detroit—to do
today is to

We've
to

Outlook for 1954 Auto Production—L.
L. Colbert--

Stresses importance of our increas¬
ing population, expanding suburban areas, and
improvement of
highways as factor in maintaining a high level economy and

most

Cover

___

Problems of the European Defense
Community
—Melchior Palyi
;

buyer, the like of which has

growing demand for

Page

The Farm Problem—William H.
Peterson__

in 15 years.

seen

!

■

Leading auto executive in expressing confidence in continued
good business, predicts total passenger car production and salesin 1954 will be around 5 million
units, "or near level of current
year." Points out, however, there is going to be more
compe¬

..

llCHMTfl

-

By L. L. COLBERT*

funds.

LOS ANGELES

1NQ*

3

The Commercial and Financial Chronicle

(1832)

4

Investments for the Businessman

of life insurance.

vidual

watchful

Urges

factor.

inflation

changes to prompt portfolio adjustments.
10

A businessman in the economic

as

be

would

he is

man

a

continu¬
of

ance

and the

him

that

do

000

with

more,

the

is

likely

from

con¬

in¬

to

the

invest¬

the stockholder

than

more

the

bond

indeed he has received

as

a

been
Bernhard

Arnold

set

the

is

for every

$5,-

and

up,

this

that

I

again
step

stress

number

one

businessman to take in

planning his estate, after he has
bought enough insurance to pro¬
vide capital which, invested
by
his family at a rate of about 5%,

to support his wife and

children, he could assure the con¬
tinuance of that support by capi¬
talizing his life at $100,000 through
an
insurance policy.
Then, if he

would

they

taken, his dependents would
have the $100,000 which, invested

his

at

viously been receiving.

bring them the income
had been receiving during

would

ance.

were

5%, would give his family the
$5,000 income that they had pre¬
Now, there

are

lifetime,

arises

they

question

the

then

to how to invest the bal¬

as

The dif¬

the other life insurance.

is

ference
is

ance

that

life

The

ends.

life

however, not only

surance,

capital

in

sum

the

is pure

recommendation

is

of

purpose

insurance

A life insurance

the

twice

ple, if

much.

as

you

For

is

pol¬

the

But

year.

a

only

same

protection

in

amount

insurance.

term

invested
then

be

chase

plan

insurance

common

were

stocks.

followed,

probably,

the

over a

the

could

as

15

common

of

is

don't

you

dollar

a

you

Today's dollar buys
much

years

purchasing

and that

pur¬

If

A

due

the

to

rise

in

gets

that

there

other

were

15 years, the

evi¬

power

by Mr. Bernhard before the
Business Management Conference, Paterson, N. J., October 28, 1953.

back

the

same

number

This
have

is

where

the

common

advantage,

of

ing

the

inflation

great

those

they
the

that

fol¬

Then

who

had

stocks wound

as

the

in

francs

one-fifth

9

England

MOS.

APP.

Lime*

2.51

payable Dec.

1953

1.65

1.11

2.36

2.53

38.

3.60

on—75c

1952

3.02

__

Nelco Metals earnings

3.41

2.72

69.

2.75

2.36

15.**

3.02

(100%

PRICE

$36.

owned).

15th.

Memorandum

on

request

DAYTON ilAIGXEY & CO.
Incorporated




great

in

one

any

stock to

risks, and you will
surely, if not

many

rapidly, than by concentrat¬

more

what
is

is

being

that

based

correlation

on

anal¬

ysis.
Once

$10,000,000 Bonds of

the

were

Australia Galled for

Payment
The

on

Jan. 15

Australian

Washington,

Ambassador

Sir

Percy

in

Spender,

selected
stocks, you are pretty announces that on Jan. 15, 1954
the Commonwealth of Australia
only certain to work out satisfactorily
on
balance over a period of time. will redeem $10,000,000 of its 5%
In selecting stocks to buy, what Gold Bonds due July 15, 1955.
investors

that the stocks went down in

of

price

is

want

you

sound

in

industries that have

indestructible

the

will

dend

stock whose

a

increase

over

time, because dividends

The

divi¬

period

a

are

the

and

bonds

paid

will

be

redeemed

office

the

at

of

P.

J.

Morgan & Co. Incorporated, New
York, fiscal agents for the Austra¬

ground.

commodities

You

have

also

well

as

such

a

dividend

thing

tween

the

as

There

rate.

is

correlation be¬

a

between

STREET, BOSTON 10, MASS.

purchases, the amount of

two.

They run to¬
gether, and there is a time when
prices over-discount the dividends

Percy said.

in

a

sight, and there are times when
prices will increase over a long

15,

1954

total

issued

will

of
in

be

$39,631,000," Sir

"This contrasts with
$75,000,000

originally

1925.

the

of these

The

inflation

loose
is

fact

in

general¬

during

after

the

stock's true

price, is the

sum

all the dividends it will pay

future,

nancial
ness

in

ad¬

Austraila's

strong fi¬

the

sound¬

of the nation's fiscal

policy."

or

of

redeem¬

maturity is further

position

and

in the

discounted to the present

interest rate.

its

All

future

divi¬

War, the stocks that
dends, discounted to the present
500% were the utility
interest rate, equals the value of

up

during that inflation
ore

were

stocks. One

was

the railroad group.

There is only one generalization
that you can find in this experi¬

a

The

stock.

common

with that definition is that nobody
ever

knows

dividends
be

practical,

view

of

what

we

what

will

the
can

all

the

Therefore, to
must limit our

we

dividends

future

dividends

are

stocks will

increase.

If

the

cut, the prices of the

actually foresee.

go down. If the divi¬
dends remain the same, the prices
of the stocks will move
generally

standard, it would be better than
to be

There
on

guided by
are men

nothing

working

H. Hentz & Co.
Members

no

standard at; all.

who have invested

more

capital

or

less than the

per

share

as

York

New

Stock

Exchange

a

American

Stock

Exchange

New

to

in France that

will

1856

future

be.

all

stocks

Established

trouble

can be applied
It is important that you under¬
stocks, and that is over a stand that there is such a thing
long period of time, the stocks will as a definite standard of value
move.in the general direction in
that can be applied to your com¬
which their dividends move. If the
mon stocks.
Even 4fi there weren't
dividends increase, the prices of and
you
made
up
your
own

to

of

in

well

so

World

went

ence

their

of

evidence

prices is this: A stock's value,

that,

France

action

bonds

The classical definition of stock

a

Beware

these

vance

rising costs of operation
prices and therefore the

stockholders would suffer.

"Australia's

ing

The Classical Price Definition

and fixed

first
a

market

these bonds outstanding after Jan.

will

the

75 FEDERAL

just

see

standard

make progress more

begin¬
ning of the inflation, only to find

sidewise

2.00

Carbide

♦Includes

and

what

beginning.

of the groups of stocks that moved

1951

Chemical

•♦Dividend

fact, the 5% rule is a
If you will limit your

up

bought stocks at the

the steel and iron

Metallurgical Company
1950

New

it

—

worth

were

much.

there

in price

Chemical

of

one.

ing in one or two issues that may,
with exactly the same number of probably
will,
but
might
not,
work out. If you invest in 20 well
francs at the end of the inflation
held

who

izations.

stocks

because

NEW ENGLAND LIME 4 0.

Union

to

wrong.

wise. They didn't go up at all dur¬

stocks. The stocks that went down

Mathieson

matter

commitment

of currency, tion, the utilities will be squeezed

the investor who merely

period of

talk

Dow

100%

a

bread

dollars he lent will not have pro¬
tected his capital in the interim.

insured

A Chemical and

look

meant

either

been

have

or

good

ago.

Advantage in Common Stocks
*

right

appreciate in value and that period of time, and that are rea¬
dence is rather strong that there therefore
the
stockholder
will sonably priced in relation to those
will be continuing depreciation of
benefit; whereas, during an infla¬ dividends right now.

have

applied toward the

of

would

life

in

trouble

lar in the next

The

other half of what you would

would

gen¬

people

as
the heard it said that during an in¬
While there flation, one should stay away from
is no telling what will
happen to utility stocks. The theory is that
the purchasing power of the dol¬ the
commodities
under
ground

the

for half

half

dollar

could get

you

determine

to

cheap

are

5% of your capital, you will avoid

good

hap¬

single life on the basis of
of
expectancies,
they

a

table

its

stocks in France that moved side-

dustries—the

The

what kind

will get back.

exam¬

insurable, you can buy
of liie insurance at a cost of about
$3,000

value

or dear.
superficial and usually un¬

a

lost twice.

know

old and
$100,000

40 years

are

francs,

dollar.

to

a good investment from
standpoint of the insured, in
opinion of this observer.
It

costs

7%

a

as

bracket.

few

are

book

whether stocks
It's

come

There

during the inflation. These people makers of stock prices.
There is such a thing, however, lian Government.
They put in francs that
Sir Percy said that this redemp¬
after tax, and security. One point were worth 200 each, and they as buying a stock on its future
tion marked the second major step
at which stocks have an advan¬ got back francs that were worth dividend potentiality — a stock
that currently pays no dividend taken recently by the Australian
tage over them is that municipal 4 cents each. They also got back
bonds cannot be worth more than fewer 4-cent francs than the num¬ at all. Or there is such a thing as Government to reduce its exter¬
par, and they are usually sold at ber of 20-cent francs they put in. buying a stock that has already nal debt and followed redemption
discounted a part of the dividend
par.
A municipal bond, like any They were double losers.
of
$20,000,000 of 5% bonds on
is likely
You
other bond, will give you back
have often heard
it said increase that
to come
July 15. "Giving effect to the two
your money at the end of the loan that during an inflation the thing about.
large redemptions and to open
period. You will get back every to do is to buy the extractive in¬
Price
must
be
considered, as

icy is not
the

as

of

ard

will
run.

who adhere to the stand¬

men

you
have selected your
stocks, though, bear in mind that
higher stock prices. be partly right on a single stock.
the standard of value that was
are
either wholly right or
Inflation generally means higher You
used to determine whether they
stock prices. But I can show you wholly wrong. And you are very
were
undervalued or overvalued
lots of good stocks that have gone much at the mercy of luck, be¬
was some
multiplier or some fac¬
even
if
the
probabilities
down during a period of inflation. cause
tor applied to a concept of future
For example, in France after the favor you, you haven't given the
earnings and dividends. The mar¬
first World War, the French franc probabilities a chance
to assert
ket
is
always capitalizing next
which was then one of the strong¬ themselves in your experience be¬
year's earnings and dividends.
It
est currencies on earth fell from cause you have not diversified.
is rarely capitalizing this year's.
The first rule, therefore, is to
about 20 cents in gold value to 4
It
is
essential,
therefore,
in
or 5 cents in gold value. The cost
plan
to
diversify.
Decide
how
building a successful investment
of food and the cost of living in much capital you have to invest
program,
that
you
watch
for
France increased about 10 times. in a stock program. If you have
changes in the value of your in¬
During that period of time, some $5,000 that you are setting aside
vestments, and make your own
stocks on the French Bourse went every year, and you
put $1,500
portfolio
changes
accordingly.
it
into
term
insurance
and
up just as much as did the cost of
Use a recognized investment ad¬
of living. The investors who held $3,500 of it into investments, don't
visory service which will afford
those stocks fully protected them¬ think you have to buy 100 shares
you with a means of supervising
selves against the depreciation in of one stock in order to start your
your holdings from week to week,
the franc, for although the franc investment
program.
Buy
10 month to month. Your
capital is
shares of 10 different stocks. Or
was worth only one-fifth as much
important. It can take care of you
as
As a but it cannot take care of
before, they had 5 times as buy 5 shares of 20 stocks.
itself.

But

man

sured

When there is no diversification
to warn you against
fallacy that inflation in investments, there is a very
higher stock prices. Infla¬ large risk of failure. You cannot

can compete with mu¬
nicipal bonds in terms of net yield

insurance, rather than to life

The

good

as

they adhere

method, they
right in the long

workable standard but if adhered

stocks that

insurance.

protection.

is

by experi¬

only been proved

not

If

that

to

are

investing in common stocks,
are certain rules that have

of value.

standard

tion may mean

that

50%

a

In

there

Essential

common

in

is

stock, and it is

a

there

Now,

that

preference

give

on

who

an

opportunity
the

municipal

3V2%

A

man

for many, many

to be in the 70%

pens

Term Insurance for Businessmen

My

the tax-ex¬

11% return if the

an

as

a

bracket

tax

and

businessmen

to

return

protection for de¬

case

past.

years
bond

time.

term

explore

me

—

during

out

Diversification

divi¬

increase

why

lowed World War I. The investors

has been the

of

nothing else. Life
insurance, on the other hand, is
protection for dependents and an
investment program at the same
pendents

let

present time, tax-exempt
municipal bonds yield more than

death, but it accumulates capital
during the life of the insured as
well.
In other words,
term in¬
surance

but

possibility

com¬

At the

pays

is

However,

suggested

empt bond.

in¬

event

already

stocks,

another

insur¬

term

paid only in the event that

insured's

a

the

mon

earned,

doing,

so

That

dends.

Tax-Exempt Bond

have

true

100% applied. If you find that there is
But by in¬ truly an objective standard, then
have some confidence in it.
But
erally think of buying common suring a great number of people
stocks during a period of inflation. of the same age and condition of again, the most rational and the
most logical standard of value is
But I should like to take this health they are sure to be right.
in

and

surance

ing.

then,

tends to increase profits,

price of their stocks.

The
I

dollars

of

inflation

many

two kinds of in¬

policies generally speak¬
One is called term insurance,

the income

or

need,

is

well at all other times.

the

means

yield

in the past.
After an insurance program has

year

year

a

that

standpoint,

holder,

earning

$10,000 a
provides

stocks

bonds

more

in¬
If

surance.
man

against

as

stocks

so

expect

can

is

through

the

of

value

ment

to

way

the

yields, compounded, build

crease,

The

power.

been

tinuing growth of the country, the

to

capitalize his
earning
best

have

Furthermore,

up.

business

good
for

would

stocks

that

are

It

he
life

in

advantages of investing in

common

be

would

than

stocks

throughout.

The

earning power

in

accumulated

and the protection for

family

same

his

if he could.

have

insurance,
his

to assure

the

could

business for this

good

man

more

It

provider.

a

say

number

have accumulated

years,

capital

power,

earning

represents

sense

and

15

to

us

This
as

ence, but can be solidly grounded
unit. in logic too. The first of these is: to in enough cases, it will work
profit margin remains at Diversify. Don't, buy one stock. out better than no standard at all.
10%, the profit earned on the unit Nobody knows what is going to Any standard is better than no
before
inflation
is
tomorrow,
or
the
day standard at all.
$1, and the happen
When you hear those terms "un¬
profit earned on the unit after after, or the year after.
If
an
insurance
company
in¬ dervalued" and "overvalued" used,
inflation
is $2. In terms of the

value

on

eye

that
profit margin is 10%, but due
inflation, the cost of goods goes

If

stock prices follow dividends

experience in France, asserts

inflation

Thursday, November 12, 1953

from $10 per unit to $20 per

issue

rather than

sidewise.

of inflation

period

a

profit margin. Let

to

stocks, with diversification to limit holding of indi¬
to maximum 5% of one's capital.
Citing past

common

during

the

advises businessman to buy terai instead
Suggests importance of partial investment

Investment analyst

in

its

legal

merely

profit participation

a

raise its prices. It can preserve

can

Investment Survey"

of

going business. A going busi¬

a

ness

BERNHARDT

By ARNOLD

Founder of the "Value Line

Editor and

in

is

certificate

stock

evidence

...

Cotton

Exchange

York

Commodity
Chicago
New

Exchange,
Board

Orleans
And

of

Cotton

other

Inc.
Trade

Exchange

Exchanges

I
N. Y. Cotton

Exchange Bldg.

NEW YORK 4, N. Y.
CHICAGO

DETROIT

PITTSBURGH

GENEVA, SWITZERLAND

Number 5272

Volume 178

Chronicle

The Commercial and Financial

...

needs

The

Chugging Along

Production

Steel

cal

Retail

The Road's Left Lane

Trade

Commodity Price Index
Food

Industry

Observing American Assembly's top-flight "think sessions"
on Economic
Security participated in by business, labor, gov¬
ernment, professional and educational leaders, Mr. May notes

'

-J

authoritative substantiation of expectation

nation-at-large were ex¬
manufacturers curtailed operations
following the recent reduction in orders.
Total production, how¬
ever, held close to the high point reached one year ago.
It should
also be noted that the usual Fall acceleration in many lines was
Declines in industrial output for the

retrace its

never

tended the past week as many

As for employment latest reports note that claims for unem¬
ployment insurance benefits continued to be more numerous than
those reported at this period one year ago.
This week

half

first
more

of

stated

further

It

1953.

to

course

Fillip

economy will
Right of the Middle of the Road.

Assembly

three-day

increase has

Economic Security here is the

on

spotlighting of
the seemingly
i

been*

economic

chine

primary metals." Manufacturing firms let out workers during t
September at a rate of 15 per 1,000 employed, the Bureau noted.;
It added, this compared with a rate of 13 per 1,000 in August. Hir-,
ing rates declined from 43 to 40 per thousand during the like'
period.
that

business

inventories

to

rose

A

Commerce

said businessmen tried to
declining sales offset this.

Department official

hold down inventories in September, but

He noted that the month's business sales

low the August

deplined $700,000,000 be¬

total of $48,200,000,000.

capacity, it points out.

saying that first quar¬
the current quarter—
This expectation is based upon notifi¬
cation by important customers that they will be back in the market
for large tonnages in December and the early months of next
Better still, the newborn

optimists

1954 promises to be fully

are

good

as

as

and perhaps a little better.

Partly offsetting these optimistic reports is the fact that steel
producers

can

no

be assured

longer

order books

of comfortable

with

high.
Steel purchasing agents
And mills must keep selling to
their furnaces going, observes this trade weekly.

have
keep

backlogs piled sky
tightened buying policy.

ing back.

Here

are some

have made

only brief
this trade authority:
Seasonal

additional "normal" market factors that

since World War II, continues

appearances

in

are

full

force

again.

the

Wilfred

A.

it

sessions by
his New-Fair Dealish son Averell;
grand-scale
direction

the

bull

discussion

sembled

steel, despite growth of plastic.

alike

businessmen,

tion

at

their

longer chart
Prices

been

fingertips.
an

to

participation can change almost daily.
to the minute market informa¬

have up

The

unwavering

getting

are

forced

now

policies

no

"The Iron Age" declares.

competitive.

more

shave

freight absorption

new

course,

High cost producers have

their

Scrap prices have been
treatment.

After

10

giving buyers and

consecutive

of

weeks

sellers

decline

Continued

the

they
on

shock

rallied

page

28

TO

number
R.

of

Chairmhn

Advisers.

Economic

New

a

RAYMOND W. YOUNG
/

CHARLES J.

V0JTA

WILLIAM J.

KEARNS

MILDRED VRBA

JAMES L. KNIGHT

from

susceptible

to

Fever,
but
pillar
of
the
widely respected

Campaign

stalwart

a

"sound"

school

AD0LPH

ZARB0CK

ASSOCIATED

have

WITH

REMER,

established

MITCHELL

the

firm

&

REITZEL,

INC.

South

La

Salle

Street,,

ANdover

3-3872




,H

CG

989

going into

he ; swept toward

wel¬

a

eral

j

come.

for by gen¬

.

.

it

for

time

No other New Deal

...

the

after

least

measure—at
hundred

.

the

agreement

had

broad

passage on a

tide of acceptance

the other hand,

on

days—drew

first

few ful-

so

pressuring away from the road's minations from the business com¬
right lane, he said, "The Eisen¬ munity and so many encomiums
Administration is not, in" from so
many groups."

hower
its

policymaking,

back

the

don't

go

clock

along

who advocate

ficial

via

at

with

all

recession

a

turn
We

history.
as

those

And

bene¬

is

1953 Car

the

Thus

authority

subsequent

our

surely has occasioned no halt!

blood-letting theory.
not a good thing!"

a

Recession

going, to
of

Loadings to

weight of the ob¬
jective pure economist unwit¬
tingly backs up the politically
The
number
of
freight
cars
conscious to keep the course set loaded in the third
quarter of this

Exceed 1952 Volume

somewhere

left

of

center.

ing

to

this

writer

his

agreement

showed

over

the volume

While

that

the

the same pe¬

in

according to the
Institute.

Hamilton

Alexander

columns

elsewhere

an

riod of last year,

with the thesis expressed in these
and

increase of 6.9%

year

Dr. Burns, incidentally, express¬

The

Cabinet

Lady

this
the

increase

smaller

was

Republican

the

Frances Perkins, namely President

"Spreading;" The

Economy

"spread"—harboring

term

connotation?

an

—

even

this

be .too

security:

action

social

on

that

her

program,

whose

lican b

r

formal

planning.

ain

tr

-

u s

"is

writers,

how

economic

with

hearings opening this week.
Quarter Century of

how

cushion

can

if

it

can

we

so

one

should

develop."
down

primarily
great

attention

calls

growth

are

of

economic

Are You

new

construction, community en¬

considering

re-v^mping
unemployment insurance policies,
tax policies, home modernization,

our

financial machinery

the

economy

avoid

to

depression."
Burns

it

made

quite

clear

that the Council has already trav¬
eled

considerable

one

sion

tion,
viser

build-

to

Americans'

in

only 0.7%. In the past, there

usually

been

a

larger reduc¬

tion.
There

that

is thus

quarter will

the

a

it.

above

number of

con¬

security

for

1953

000,000,

year

as

a

a

believe

fourth

the

ago

under

instead

loaded in. the last
year

should

the

bring

whole to

distance

in

the

planning of public works
of several stand-by anti¬

against a "possible"
depression.

*

40,499,000.

'

long experience with Canadian
timely assistance

investments should be of

to

our

You will find, also, that the services
Department can be of real

you.

of

Research

help. Why not write us to-day for up-to-date
information
on
your Canadian
securities?
There is

no

obligation.

Monthly Bulletin upon request.

reces¬

or

our

and

Republican economic ad¬

opined

Congressional

that

in

action

Ross, Knowles

implementa¬

addition
and

,

to

Execu¬

&

Co.

Exchange
Investment Dealers' Association of Canada

Members: The Toronto Stock
and The

330

BAY

STREET, TORONTQ,

1952

but below the

CANADIAN SECURITIES?
If you are, our

be

total

about 39,-

figure above the

total of

the

Nevertheless,

cars

of 37,983,000,

total
1951

in

somewhat

be
of

the volume

to

reason

loadings

car

Holding

field, as well as in other areas.

bolster

ter of

has

of

the

it

decrease

are

We

as

indicating

he

specifics,

to

giving serious
attention to stand-by authority in
the field of housing and in the
"we

Security

cross-section in attendance, which

sciousness

Getting
disclosed:

list,

Broadening
Likewise

to

from the third to the fourth quar¬

to certain groups, is high on

Congressional

A

prove

realized,

may

If

seasonal

a

to

fact,

of

cov¬

the

priority

forecast

optimistic.
mean

amount

matter

a

in an in¬ ing-in of American "socialization" quarter of this
attending is the final report of the conclave,
large enough to
in by the community's
we spread brought

business recession, and

a

security

As

er

system

prevent
to

t

with

pow-wow

essence

to

"The broad
which we, address¬
ourselves," said the Repub¬

ing

security.

Department's

would

will

increase

the

that

the third

in

Their forecast indicates

1.0%.

insists

this

of

quarter

than

loading

car

quarter.
only

to

problem

in

Culp Hobby, maintains there are
three props needed for economic

erage

Interestingly, Dr. Burns attached

fourth

the Shippers' Boards expect
much smaller year-to-year gain

Eisenhower's Secretary of Health,
Education and Welfare, Mrs. Oveta

ment

gain

year,
a

Similarly,

8%

For'Ahe

Members

On

Carry

is extension of social

Moreover, in discussing program

teletype

socialism." But

legislative

merit wide attention.

mechanization

Chicago 4. Illinois

telephone

be

governmental anti-recession meas¬

Alphabet Soup Again on the Menu

208

the -*

-

-

She

his

reticence;

of

La Sai.i.i: Securities Co.

in

frank and
freely expressed views on the ap¬
propriateness and potentialities of

dotes
FORMERLY

over

thrift,
employer
and
employee plans, and [sic] govern¬

his

detailed

PHILIP KAUFMAN

-

that

-

fare state to stop a possible recession. We are not heading toward

not

other va¬
from a- gov¬

or

nor

official

ernment

Political

Coming

Dealer,

riety of planner,

Dr.

J. HARRY MUSS0N

not

are

'

a

LAURENCE H. NORTON

powers

Change," etc., comments on
surprising lack of controversy
the first Social Security Act.
"When
the
Social Security Bill
came before Congress (in 1935) it

the

by stating on the one hand

that "we

edi¬

former

Allen,

"Harper's Magazine," and
"Only Yesterday," "The

Big

soup

pump-

economise,

one

-

Burns,

President Eisenhower's Council of

THAT

ANNOUNCE

the

the

28,020,000.

to
PLEASED

the

ideological place
of

Lewis

of

tion's

Arthur

revising
ARE

alphabet
of

government

and

terprises, and examining ways of

WE

The

that

shows

indicated by
the Shippers' Boards' forecast for
interventionism has become "built- should be off-the-record to keep the, quarter, it brought the total
its expert functions out of politics, number of freight cars loaded dur¬
in" our system.
that
the
This was most forcefully
im¬ indicated
forthcoming ing the first three quarters of this
pressed, at least on this observer, Report in January would be so year to 29,067,000, or 3.7% above
last year's corresponding figure of
in the views of the Administra¬ handled.

tax

adds.

the

priming.
road

Depression

background papers

strikingly

erick
tor

would

agency

new

effectuation

fixed

to

of

popularity and extension of social
security by government stemmed
from the Great Depression. Fred¬

than

our

premiums.
Freight absorption is in
some
cases lowering
net returns to mills, although regular base
prices are holding firm.
It is doubtful if there will be extensive
changes in base prices until new wage contracts have been signed
about the middle of next year.
But, as in the past, extra charges
might provide an area for competitive skirmishing, this trade
paper

by the as¬
educators,

for

the

the

offi¬ Report from the Council of Eco¬
cials, reveal the degree to which nomic Advisers to the President

legislators

economic

Geography is again playing a stellar role in the steel market.
Producers have evolved new freight absorption policies so volatile
must

of

conclusions

and

industry's

Auto

Helping out this Winter is booming toy indus¬

sensitive that market

the

of

University

Columbia

to

over

for

interventionist

so

private

super-capitalist "empire builder"
Harriman, before he turned

the Spring thaw.

Sales officials

the

as

E. H.

the

and

served

May

it a lift.
Food industry has been living off inventories;
promises to replensh them in the Spring. Farm buying also awaits
more

estate

manor

will give

use

gargan¬

on

which

late Fall decline slowed steel buying; preparation for Spring boom

try that will

Tak¬

place

tuan

ures

influences

of

ing

for

This is part of the "normal" market everybody knew was com¬

left

of-road.

from

it states.

year,

no

"that" middle-

the

The steel industry has passed its first real market tests with
flying colors, "The Iron Age." national metalworking weekly, re¬
ports this week.
It has hurdled the great transition from sellers'
to buyers' market without suffering a sharp decline, and the outlock now is that fourth quarter operations will average 90% or
better.
With the possible exception of the Christmas holidays, it
is doubtful that the ingot rate will slip much below 90% of rated

ter of

from

the

record $78,700,000,000—about

a

a

return

partly

$5,700,000,000 higher
than a year ago.
After adjustment for seasonal factors, inven¬
tory figures increased $600,000,000 during September.
This com¬
pared with a $450,000,000 gain in August when the rate of accu¬
mulation slowed from preceding months.

firms

to
of

currently reports

in September,

substantially

rose

ma¬

point

Stocks of manufacturing, wholesale and retail

due to falling sales.

able

American

"reflecting some reduction from peak output?
levels in the automobile industry, some machinery industries and j

durable goods groups,

The United States Department of Commerce

n e x o r

push of the

in the non-1

pronounced in the durable goods industries than

session

eco¬

author of

HARRIMAN, NEW YORK— tive Order, a
Highly significant in an Ameri¬ be added to
can

own

addition
standard

in
high

a

From

of

here

views on anti-recession possibilities and
ideology ex¬
pressed by Presidential Economic Adviser Burns, and on Social
Security prospects by Cabinet Member Hobby.

Statistics of the
factory layoffs havej
of late 1952 and the

the

that

security

One

our

Cites

report from the Bureau of Labor

a

to

living."

much less pronounced than in recent years.

United States Department of Labor stated that
been rising since mid-year from the low rate

enough, by their
provide adequate

maintaining

Business Failures

with re-emphasis
possible for fam¬

not

nomic

By A. WILFRED MAY

Production

Auto

is

save

devices

Index

Price

"it

ilies to

years—"the

changed social and politi¬

attitudes";

that

Carloadings

and

on

the past 25

over

result of

Electric Output

State of Trade

5

(1833)

CANADA

The Commercial and Financial Chronicle

...

Thursday, November 12, 1953

(1834)

0

About

COBLEIGII

By IRA U.

hope of

will i be

A-B

Presenting

some

information on tap about the brewing industry,
particularly its magnitude and stability.

here before we take a quick look
this column continues
at
a
few
specific
companies.
its way, this time to
treat (what'll you have?) an in¬ Twenty years ago 75% of the beer
was on draught; today the ratio is
dustry out of season. For you see
we're going to just reversed—75% packaged and
This is good
talk about more so each year.
beer. As you for the brewer as net profit per
barrel on cans or bottles is higher
know, it's the
fashion of in¬ due to lower delivery costs, and
vestment ana¬ wider sales radius (keg beer can't
on

lysts to

August,

thing,

Another
beer

more

and

as

a

we're
nation.

drinking
in

Back

intake was
gallons ]for each inhabitant of

when

21

thebrowas

the

Gallop

guzzlers'

This

S.

U.

poll slipped to 7.9 in 1934, but it's
Ira U. Cohleigh
brew; and then foaming back up again and is 18
to forget all gallons right now. And remember
we've a lot bigger population than
about this maltese industry till the
in 1914. This stein statistic brings
"dog days" of another annum roll
us to another important factor fa¬
While

people

that

true

beer in summer

more

brewery equities—they're
than in win¬ really a pretty fine defensive se¬
curity.
For
example,
in
the

obvious

sober or judicial ap¬

more

a

lots voring

guzzle

ter, it is perhaps equally
that

the

in

This is all wrong.

around.
it's

as

1937-9,

of

depression

"quickie"

all

is

troduction

by

thesis

the

to

way

in¬

of
that

(1)

companies in
England
enjoyed a sturdy year-in

brewing
have
and

year-out investment status for

sistent both here and

continue
be

decades, and that (2) some of our
American companies are now by

of attaining to a similar in¬
vestment stature.
This has taken
way

a

and

time

of

bit

prin¬

doing,

cipally because, as you may recall,
our brewing industry went under¬
ground for 15 years. When it reemerged in 1933,
there was a
great scurrying into
so

in England,

be quite relied upon to
in any recession that may

the offing.

in

Tax-wise, beer has been rather

treated, perhaps on the
that it is "the working-

kindly
theory

taxed

is

works

which

$9

(Federally)
out

barrel

a

about

to

30c

a

gallon; against $10.50 a gallon for
proof whiskey.

\ Since

which

ranks

Pabst
and

of

barrels

a

drink

(Hoffman

characteristic
with

been pretty
the beer trade

of

increases

such

as

have

been

de¬

money

hard,

as

soft,

honest

and

otherwise, but

It also owns a soft

year.

company

We hear

scribed

the top four
out over 5 million

the

Bev¬

thing that

erages) and Los Angeles Brewing

counts

Co., producers of "Eastside" beer.

whether

Financially

with

loaded,

V

net

working capital (1952 year-end)
of
$25 million, Pabst has paid
dividends
regularly
since
1941.
For

1950,

share

was

The

stock

value

wants

21

around

today

over

can't

we

counter.

think it

Brewing Corp.

Falstaff

Brewing

four

No

as

one

is

if

we

be worth in¬

going to

The

-

has

government

large

a

responsibility for our attitude to¬
in ward money which it may dis¬
New Orleans; and also acquired charge in diverse ways. The exe¬
cution of fiscal, debt management,
a small brewery in San Jose, Calif,
late last year.
It is expanding its and credit policies has consider¬
owns

Louis,

in Omaha

one

and

one

capacity consistently, and has the

able to do with the kind of money

earnings advantage of selling 95%

we

its

of

products in

Falstaff

has

competition

omnipotent

bottles.

seemed

powerful.

thrive

to

stand

in <10 years
rocketed its gross from $12.6 mil¬
lion in 1943 to $43 lk million in

on

These

have.

and

lated

policies

they

but

Yet,

alone.

not

are

are

very

of them can
are
interre¬

no one

They

interdependent,

and

appraisal

While

made

perhaps not
the

as

solidly

as

two

others

en¬

and no

of the requirements for

up

tioned earlier, Falstaff has been a Fiscal,
Debt
Management,
and
corporations, dozens of them being posted from time to time, dictated
Credit Policies Are Like the
public security offer¬ primarily by the rising cost of good earner and has provided a
Legs of a Three-Legged Stool
Beer was increased
$1 a good dividend return to its share¬
ings. Many of these were small labor.
holders.
At
the
present
price
in
the
fall of 1950, and
local companies; some were too barrel
These three policies and their
(N. Y. S. E.) of 151/g, the yield is
small
to
succeed, others badly again $2.20 a1 barrel in January^
relationship to existing economic
about 6.6%.
Geographical cover¬ conditions
managed, and others just couldn't 1952. This year, after a Milwaukee
may be likened to the
age is excellent.
turn out a beer of adequate taste brewery strike lasting 2xh months,
legs of a three-legged stool which

quality. In any event, the mor¬ prices were again raised by many
tality rate was high; and1 today Western companies in September

companies are by $1.50

brewing

350

only

a

barrel and 15c a case.

extant, and the trend toward fewer Recalculating this latest boost, we
and
bigger companies is highly note that a barrel will deliver 396,

glasses, and the price
pronounced. For example, the 357
brewing companies operating in upping thus is about \kc a glass.
1952 had a total capacity above
While there is nothing dramatic
10

ounce

is

New

In

York

tne

Ruppert is renowned, arid "Knick¬
erbocker"

is

beer

on

the

tips

of

has had

pany

showing

But the com¬
bit of rough going,

a

four

for

prior

years

maker's concentration may

be dis¬

Should

tracted from his task.

one

to

leg of the stool break, then mo¬
barrels; and the aver¬ on the horizon to suggest a roar¬ 1951, an operating deficit. A more mentarily/the stool must be bal¬
dynamic management and a new
output of each brewery was ing upsurge of brewery issues on
anced on its remaining two legs.
beer
have
helped the company If one
about
255,000 barrels — against the market, there are a number of
leg breaks a greater strain
along, but it does not appear that
35,000 barrels in 1910.
is thrown on the other two, and
companies
growing
steadily the
$2.72 per share earned on the
the
chances are
good that the
stronger and better; and setting common in 1952 can be
duplicated watchmaker will be
More Mergers in Prospect
dumped on
the
stage
for
higher dividends this
year; and dividends will prob¬
the floor.
You would think that a small later on.
Further, as you know,
ably be restricted to 25c a share
well managed local brewery, with many very large family fortunes
In like manner, if one of our
for 1953 on the 500,000 common
an
acceptable product, could, by in America were gleaned from
three money policies is weak, this
shares due to a loan agreement.
smart
local
selling,
and
with successful breweries; so a consid¬
weakness tends to create weak¬

public debt per

That

Forces

these

that you

sure

am

forces

long

a

period when bond
normally.

of

Let

us

that

suppose

structure

omy

vast

home

plant in St. Louis and

mon, now a

meek 13.

For a safer position in Ruppert,
premium beers, Budweiser and
served in taverns and the $4.50 preferred callable at $107
bars, race tracks and ball parks,
might deserve further examina¬
in such a way that leading name
penthouses and ranch houses from
"beers can be shipped hundreds of
tion.
'
coast
to
coast.
Brilliantly suc¬
miles,
with
freight charges
to cessful in merchandising its prod¬
Other Industry Leaders
match,
and
still
out-sell
local ucts, Anheuser-Busch has recently

tising budgets have been able to
home brand preferences

its

Michelob,

,

pate more

Thus ..expect and antici¬
mergers of local outfits

with

national

big

can't

lick

'em,

("if
'em");

ones

join

been

busy trying to cut down its

it

built

and

in

for

the

New

trend

whereby today 15 big brew¬

year

ers

sell

sell

of the beer.

40%

70%

bigger

acceleration

1960!

by

and

the

The

small

of

also

you

offered
all

You

York

of

be

other

apprized




barrel plant
directly the

Fort

to

serve

market; and only this

the

Newark

ca¬

pacity by another 460,000 barrels.
get For the West Coast trade, a 920,-

merge

major

1,400,000

increased

or

000

barrel

being
should

a

of

a

A-B

trends sales.

Los

built.

makes

Angeles

Even
7%

of

plant

without
the

is

this,

industry's

are

you

Goebel, Pfeiffer and

Anyway
are

you

look

at

it,

beer

gaining stature and the

search for good

further

day's entries.
are

a

few

eventu¬

Also, it doesn't make much re¬
ference

in

the

of

case

the

stool

leg is stronger or
securely fastened into the

more

one

another, as long as all
strong.
The
trouble
when one leg is weak, and

than

top

three

are

comes

the

same

of

fiscal,

unsound

dividends and

dej

examination
All

I've

bare facts

of

to*

arise

of

fensive qualities may well lead tjo
your

toward either

deflation and

ally, like the watchmaker, it may
be dumped to the floor.

to

Pitt.

stocks

econ¬

thing is true in the case

management,

debt

the

nomic

given

over

dollar

concern

is bound

trustworthiness

the

for

or

future

eco¬

In either event,

stability.

expediency may impair
attempts to strengthen the weak
policy
ness

you

York

and

thereby inject weak¬

into the oth^r

An

the

beer.

weak,

political

*

about

or

address

Academy
City,

of

by

Mr.

two.

Political

November

5,

before
Science, New

Lanston

1953.

This

rates.

maturities,

fered

by the

know,

yields

Treasury securities of

on

the

by

yields

of¬

corporate and municipal

on

securities and by the various inter¬
est

rates

charged

commercial
In

on

loans, mortgages and the like.

total, these various and sun¬
credit
instruments — public
represent $500

sum

dry
and

private—may

billion

of

in

invested

viously would be
the

Now,

and

the

them

ob¬

indebtedness

funds

total

like amount.

a

biggest

originator

of

debt has been the Treasury, so let
us

for the moment, that
that produce a

assume,

other

forces

prevailing structure of rates such
as savings and investment and the
for
private credit are
momentarily. Then, if the

demand

frozen

deficit

of

value

forced to finance a
billion, the market

is

Treasury

$5

instruments

credit

the

of

already

outstanding

to

billion

$495

shrink

must

make
deficit.

order to

in

the

for

room

Treasury

they must lose about 1%
value-

their market

Conversely, if the Treasury were
have

to

which

cash surplus
applied in debt

$5 billion

a

to

was

be

reduction, the market value of the

that

crease;

Of course,

must

they

is,

gain

their market value.

in

1%

of credit instru¬

outstanding must in¬

be

to

about

this is

tremendous

a

over-simplification but no. amount
of elaboration would change the
to

Treasury is required

If the

facts.

add

the amount of its secu¬

to

outstanding it introduces a
tends to cause bond

rities

which

force

prices to decline.
is

able

its

to

reduce

If the Treasury
the amount of

introduces

it

debt

which

tends

to

force

a

bond prices

cause

rise.

to

For

conditions

held

were

because
credit

time

get

which

in
up

we

or

It,
a

higher
flexible

a

therefore, takes

understand

to

to

pushed

lacked

policy.
both

across

tain

time these forces
by bond market
bond prices

long

a

submerged

were

and

to

lot of people cer¬

corollary facts. One, the large

t

shares

brew

look into

They'll
big

melt.

couple

To that end

Newark

look

an

costs.

transportation

you

Other

tilted

Our

and
credit policies. Two may be emi¬
might nently sound, but if the third is

/

products.

or

whether

hammer

other two.

be

can

inflation

r

ing from St. Louis, Milwaukee or
New York with king-size adver¬

the

in

have X

we

interest

of

structure of rates will be made up,

common

ness

prices

did not react

ments

amount

point is

make it because

reduced number

small

know what
the

but

are

important I feel compelled to
we went through

so

125 million

This

Set Up

Are Important
I

age

slight transportation and delivery eration of shares in this industry
does, however, create considerable
costs, keep its market against the may Well turn out to be a pru¬
leverage, and if RUP can cut down
inroads of the larger but more dent.
and
perhaps
profitable, its
operating costs
(which
are
remote big-city breweries.
Actu¬ pastime.
above average) and hit its market
Anheuser-Busch
ally it hasn't worked out this way,
a
bit harder, some pyrotechnics
principally due to the power of
A renowned brewery name is
advertising. The big units operat¬ surely Anheuser-Busch with its might be displayed on the com¬

Cash

Treasury

in the Bond Markets

in

fortable

millions of tongues.

then

and

charts, I want

Deficits and Surpluses

That is,

provides an uncom¬
support, and the watch¬
it

during the

year

some

se.

The

is iweak,

Jacob

name

as a

this

talk about the

to

seat by a watch¬
maker working at his bench.
If
one of the three legs of the stool

Jacob Ruppert

being used

half of

word

Treasury

briefly the sit¬

over

it developed

as

with the aid of

all

the other two.

men¬

financed by

or

first

be made of one pol¬

can

icy except against the background

trenched

uation

as

creasingly less.

Corporation
breweries, two in St.

Falstaff

much

as

dollar

securities, go

be

will

markets for

free

we

tomorrow

the

trust

Thereafter I want to say a
about

the

to

money

funding.

that

be worth more
by virtue of hardships wreaked
on others through hard times, but

interest¬

an

it,

dollar

Lanston

Treasury cash deficits and
surpluses set up in the bond mar¬
kets and those created
by debt

we

believe

today.

less, due to the
split three

was

in 1949 and is

one

G.

Aubrey

is

is, whether

worth

1951 and"l952, $1.40 a
paid. This year they

will probably total
strike.

trust

that

econ¬

our

omy.

business

among

turn

can

condition

the

Now I want to discuss the forces

by

means

great deal to do with

a

nation¬

distinguished

has

stability

the

exchange the products
and services, our regard

for it has

1952.

Price

is

money

we

labor

ol

announced.)

brewing

For instance, beer

drink."

man's

production—

much,so that by the 1934 year-

end, there were 700 beer making

may

of

since

is con¬
ducted by Pabst, a Blue Ribbon
beer and
a
blue ribbon equity.

to beer, as an economy measure.
This tendency has been most per¬

and

dividends

can

Pabst

general business indices slipped
praisal of brewing might be made
for
at
a
season
when
the foam is nearly 25%, but beer consump¬
tion dipped but 3%. If things get ing
flowing at a more leisurely pace.
the
tough, there has been historically
a pronounced switch from whiskey
All-Year Investment Status
This

level

current

paid

(While
this. was -being
a 5% year-end stock divi¬

was

wide

1914, per capita lager

the bead is on

well

1932.
written

dend

its

has

Another

Investments

Defensive

statistics

July

in

It

34.

stay peppy).

of

barrels

out

suds

at

common

authority maintains there

Treasury

with imagination
and
optimism, it is possible to
prophesy that Anheuser-Busch
common might earn $5 a share two
years hence.
In that event some
merit
might be found in A-B

fairly spend three days in a freight car
and

are several ways in which
develop broader market for its securities, most
important of which is to build debt with fewer issues outstand¬
ing in larger amounts. Urges debt reconstruction be speeded
by refunding offerings to non-bank institutions in exchange for
issues having term longer than one year. Says recent bond
market decline resulted from weak fiscal policy of earlier years.

Bond

those gifted

for

Today

trip over each
other
turning

Aubrey G. Lanston & Co., Inc.

bene¬

handsome

a

ficiary at the demise of EPT; and

and stressing

merrily

By AUBREY G. LANSTON*

gives some
early increase in rate.

an

ic Debt

Management of

are

present dividend and

Street"

in Wall

1953

stock,

common

being projected at
about $3 (after $1 EPT), which is
splendid coverage for the $1.20

Beer Facts
Author of "Winning

the

earnings

fluctuations in bond
1953

have not been

prices during
results of

the

undesirably free markets.
Two,
they were caused in the main by
an

inappropriate

and

large

cash

deficit

during business boom and
by the. only appropriate responses
that a sound and flexible credit
policy and debt management can
give to an unsound fiscal result.
The forces created

Continued

by debt fundon

page

24

Volume 178

Number 5272

...

The Commercial and Finaricial Chronicle

than.$11

-♦

■i

The Dilemma of

higher interest

excess

from

here at home."

exceed

after

that

if

our

tax

and

of

live

time.
the

today

The

fear

in

world

of

Freedom

is

the

taxes effective

Dec.

$9 billion.

is

at

destruction.;
stake.

We

more

is

called

to

upon

the

can

We

i

W h

-

No

guide

to

heritage

face

than

we

have

combination

a

soberly.

face

it

problem that

see no
an

because

be solved

We do not for

easy way.

instant

can

can

we

an

Soviet

aggression as
some obliging kind of demon that
Can be disposed of by speaking a
phrase or indicating a threat. We
do

see

dream

not

land

own

that—here

the

—

in

farmer

have

done

we

to

ten

lifted

those

of

wrecking the

all

remember

matter

a

debate

was

debate.

We

reasons.

scorn

are

We

panaceas.

fortitude,

the

realists.

respect

the

courage,

stay¬

ing-power of the American peo¬
ple. We show that respect by al¬
ways speaking the plain truth, as
know it.

we

I

And

cisely this
lieve

of

weeks,

dead

as

in the

nation

believe

create,

as

earth

on

in

con¬

Policies

not done by

was

match. We

can

his

dream

to

and to bring

good

Trustworthy

ple need but

one

which

are

we

will

we

give.
are

about This

of

and
I

*

tasks

urgent
believe

marized in

they
one

to

be the great

before
can

us?

all

be

statement:

a

and

should

think
fact

The

that

few

a

it

many

demagogues

remarkable.

sum¬

sound

sustaining a sturdy de¬
fense against the enemies of free-dom
inspired by a political
.leadership that is spiritually
.strong and honest.
—

us

analyze this statement.

that

they do is

thinking

sad

a

the health of
counts
for much

economy

more
assess

than
it

profits

not

or

merely

wages.

in

terms

We

are

is saving. So
initiative. So is in¬

individual

So is working with hands

and

brain.
decades

talk

So

have

So

freedom.

is

of

not

financial

And

these

characteristics

of

one

Secretary

ttroit, Mich.,

Nov.

9,

more

Humphrey

of Detroit, De-

1953. 1




is

Federal

free

to

Reserve

of

sell

debt

their

almost

tion

sup¬

fit from higher interest than those
who pay it.
These beneficiaries

securities

bonds—making the
currency.
This,

like

leading toward either infla¬

or

mo¬

than

savers

the

are

million

45

122 million

in

vested

families—the

people— who have in¬

accounts, life
pensions,
annuities,
government bonds, mortgages, fra¬
savings

ternal and mutual institutions and

other forms of
savings.

many

for

investment

then, are the ways we
sought to make America's

These,
have

strong

economy

with

honest

money.

What does the result of such

to meet the problem

a

program

of debt

upon

us

It

man¬

means

by the

a

check

in the trend

Continued

.

on

page

registered dealers in securities in this State.
November 9, 1953

ISSUE

Equipment Corporation

$2.90 Cumulative Convertible Preferred Stock
*

(Without Par Value)

Business: The

Corporation is a holding company, whose subsidiaries are engaged in the manufacture and
picture theatre equipment, television studio equipment, industrial controls and equipment,
and certain consumer products, and in research, product development and production for the Armed Services.

sale of motion

Purpose of Issue: A portion of the net proceeds will be used to pay certain current bank borrowings which
aggregated $3,925,000 at October 30, 1953, and the remainder added to general corporate funds.

November 6,1953. Subscription Warrants will expire at 3:30 P.M.,

Eastern Standard Time, on November
may offer shares of New Preferred

23, 1953. During and after the subscription period, the Underwriters
Stock at prices varying from the subscription price.
Conversion: The New Preferred Stock is

$25

per

convertible, on the basis of $50
share of Common Stock (subject to certain adjustments).

per

share, into Common Stock

or in part, at the option of the Corpor¬
and thereafter at prices decreasing to $50 per share
each case.

Redemption: The New Preferred Stock is redeemable, in whole
at $53 per share through November 30, 1958
after November 30, 1968, plus accrued dividends in

ation,

on

notice of issuance and

satisfactory distribution,

on

Capitalization: The Corporation had outstanding

the New York Stock Exchange.

securities
par

money—the dollar that

at

or

irrevocably authorized to be issued the following

August 31,1953:10,000 shares Cumulative Preferred Stock, $5 Dividend Series A 1952 (without

value); 300 shares $5 Dividend Convertible Preference Stock, Series D (without
value).

par

value); and 649,087

shares Common Stock ($1 par
At October

30, 1953, subsidiaries had outstanding $3,925,000 of demand bank borrowings and $12,100,000

credit notes all guaranteed by the Corporation. The V-Loan notes are to be
by assignment of monies due or to become due under certain government defense
production contracts, and the Corporation's guaranty of such notes is secured by pledge of the capital stock
of one subsidiary owned by it.

of short

term

V-Loan revolving

secured upon request

dollar's worth of goods—
is not created by wish or promise
or

fiat.

-

The First Boston

depends

things:
policy, a
sound
Reserve
System, and

sound

debt

We have worked toward achiev¬

We

First:

are

getting

on

the

our

way

budget

Government

rapidly

cause

we

on

of

under

the

as

this

know

purpose

that

Incorporated

Blair, Rollins & Co.

Central Republic Company

Incorporated

Allyn and Company

(Incorporated)

F. S. Moseley & Co.

Horn blower & Weeks

Hallgarten & Co.

indefinite

ing this elemental truth, we have
prospective deficit for the
year

i

be¬

cut the

fiscal

A. C.

con¬

family in the nation. Know¬

current

Dean Witter & Co.

White, Weld & Co.

to¬

expenditures
for adequate defense permit.
We
concentrate

Wertheim & Co.
.■

trol

as

Merrill Lynch, Pierce, Fenner & Beane

Carl M. Loeb, Rhoades & Co.

management.

ing all of these.
ward

Tucker, Anthony & Co.

Corporation

budget

Federal
sound

three

upon

from

more

Please send
to

the

me

a

copy

of the prospectus relating

$2.90 Cumulative

Convertible Preferred

Stockof General Precision Equipment

Corporation.

Name
Address

a

policy mean?

these securities. They are subject to the registration and prospectus requirements of the
Information about the issuer, the securities, and the circumstances of the offering is
prospectus which must be given to the buyer and may be obtainedfrom such of the
are

in

borrowers

insurance,

deflation.

And Third: We have

as

are

America—more people who bene¬

course,

cesses

There

many

government bonds

to

Nothing could be

more

For

government

people.

effec¬

ensure

the Federal Reserve's

years

the

further from the truth.

a

every

by

The

General Precision

double-

changed

terest rates. We look to it for
address

as if they benefited
only the few and defrauded most

of

old

deficit financing spurs the forces
of inflation and eventually cheats

♦An

interest rates

Agent

Listing: The Common Stock is listed, and application has been made to list the New Preferred Stock up¬

people themselves
Honesty is an

national income, balanced
budgets, equitable taxes, fair in¬
gross

before the Economic Club

NEW

over

amazed.

American habit.
is

acquired

Federal

In the final sense,
our

Free

monetary policy.

several Underwriters

at

twenty years.

the

But
not

It

economy

Let

a

agement imposed

contained in the

one

remarkable

is

policy

critics

Honest

see

tive

Is

on

buys

...

*

t

not an offer to sell
Federal Securities Act.

policies making
had a single,

only thing

nation

we

critical

the

ever

This is

was

single bit.

seek?

interest

of

was

money.

of the

What do

Rates

determined

can

nation.

.

governmental

Subscription Offer: The Corporation is offering the New Preferred Stock for subscription at $50 per
share to holders of its Common Stock in the ratio of 1 share for each 6 shares of Common Stock held of record

to achieving a certain state

.we

*

have

fundamental

What is this state of the

all

simple focus and aim: to give the
people honest Ameri¬
The

op¬

what¬

appropriate conditions

108,167 Shares

American

dedicated instantly and inevitably

-

if

or

living

one-half

financial

two

government
we

when

the disaster
critics had prophesied.

possible

dustry.

pledged.

With this state of mind,

of

cost

than

This

our

the last

That is the kind of

which

which

economy

the

—

percent.

this

our

less

nancial

Government

government

to

achieved

things, the peo¬
thing once more:

That is the kind of government

.

to

so

pull not knowing

ment may appear.

commentary upon the habits of fi¬

they can trust—a
government worthy of that trust.
a

and

or

It was done by applying
financial policies,

of

moved

dreams—

them to true life.

To do all these

Second:

-

magic

honest

sound,

that

resources

capacity to work,
to invent, to sacrifice, to

to save,

A

we

We

ingenuity and the industry

of the American
no

be¬
believe

reason:

people.

refinancing

the

the

as

Financial

Honest

This

The

confident for pre¬

same

the

in

extent

ever

of

whenever

4

trols.

,

are

we

of

our means.

Yet

the

patient and resolute for

are

erations

military planning and

control

Reserve

limited period of time

a

You

economy.

that

hauling

We

the

to preserve artificially low
to state interest
rates, invited banks and
accomplish. other holders of

to

short and all out

a

be done with¬

never

We

by
the
the
dema¬

gogue.

like

maturities

will permit.

simple

hard

the basis of

crying

mourners

out

within

They
quickly as

as

freeing natural correctives which
safely guarded the whole price
structure. The proof of their suc¬
cess is that' over the period of a
year — when
this
major
over¬

•

the

controls.

almost

that it could

be

—

of

military

at par,

is

answer

terribly

but for the long

con¬

nessman

promises

sustained

any

means

porting

effort for

months ago, was

oratory.

golden

this

And this must all be reckoned not
on

helped, the worker protected, the
consumer
relieved, or the busi¬
encouraged

It

and will continue to extend

years

was a sure way to en¬
inflation. Today, the Fed¬
omy here at home. We must bal¬ eral Reserve
System is free to use
ance the cost of adequate military
its power to provide a supply of
security with the capability of a credit to meet the requirements
strong economy to pay the bill. of natural demand and avoid ex¬

uncontrolled.

voices

our

can

long afford

strength.

security from attack from abroad of
with a strong and vigorous econ¬

more

raised

were

the

sober

are

or

alarming legacy from the

We

must

we

can

$273 billion of which nearly

trols.

confidence.

We

in

Humphrey

urgent problem at

tain that delicate balance between

this

arbitrarily ruled by needless
George

it

patiently and
resolutely and
with

a

ministration

We

face

of

System

We must first find and then main¬

past, inherited by the present Ad¬

task

our

dation

of

solution of this dilemma is

most

The
but

purpose?

and

country

to maintain.

of

time.

stable economy
have had in many years

we

The
t

m u.s

must

-

this

—free

have?
We

than five years. We have offered
the
first
long-term loan in 20

which the

courage

what

We have

the

save

partisan—guides

us

strive

we

purpose—material

or

Now

rule

serve

and
as

our

of

government.

principles
should

other

selfish

t

a

the first line

as

other purpose is worthy of
at this time in history.

us

cher-

we

h.

s

save

three-fourths matures within less

raise additional taxes, or

can

The

No

freedom

that

economy

more

and

of

cut expenses.

can

We

defense for every freedom that we
cherish.

Today Amer¬

.

ica

our

total debt of

defense

system

expenditures

lion deficit in fiscal 1955.

Assails

shadowed

and

war

itself

a

than

are
currently
by changing market
carefully
bal¬ conditions fluctuating both up and
There are only four alterna¬ anced that
we obtain the adequate
down with the supply and demand
tives:
posture of defense that we require for
money.
Partisan critics have
We can accept an $8 or $9 bil¬ for our security within the limit
loudly deplored any increase in

difficult* than homes and cars, washing ma¬
by, chines and television sets. We see

a

inheritance of

and

reduction

the three.
We

fluid

a

modern

our

estimated

termination

profits

of individual

people benefit
than those who pay for it.

higher interest rates

show

31 by between $8 and

from attack from abroad

rates and states

have

will

income

unless government
be substantially reduced, or new and additional
taxes levied, points out difficulties
facing the Administration in
making cuts in defense outlays, since "we must maintain that

critics of

continually

the control of its cost within limits

Problem

The best estimates that

a

can

economy

it

rate

deficit of from $8 to $9 billion next
year,

balance between security

Budget

the creation of

means

mobile

It means an aggressive
dynamic
spending continues at the present economy for that is the
very foun¬

Secretary Humphrey, asserting Federal Government will face

strong and vigorous

Year's

now

we

Secretary of the Treasury

a

It

$4
*

difficult.

By HON. GEORGE M. HUMPHREY*

delicate

than

But the next year is even more

Balancing the Budget

with

less

to

effective
Next

spending

billion

billion.

7

(1835)

*

r

31

8

The Commercial and Financial Chronicle

(1836)

Corporation—Analysis—New York Hanseatic

Metal & Thermit

Corporation, 120 Broadway, New

Dealer-Broker Investment
It

understood that the firms

is

pleased

mentioned will he

the following literature:

send interested parties

to

Co., 1 Wall Street, New York 5,

&

Knowles & Co.,

Securities—Monthly Bulletin—Ross,

Canadian

of Gold—C.

M. Williams,

F.

36 West 40th Street, New

Stocks in

Also available is Future View
Both reports for $3.00.

York, N. Y.—$2.00.

—

Corporation—Analysis—Hill Richards & Co.,

New York 5, N. Y.

Wall Street,

Riverside Cement

Co.

Oil

New

Stocks—Comparison ax 4 analysis of 17
as of Sept. 30, 1953—Laird, Bissell
Meeds, 120 Broadway, New York 5, N. Y.
York

New
&

Japan—Circular—Yamaichi Secu¬

New York 5, N. Y.

City Bank

Stocks

Bank

York

of Central of

from farm marketings
moderately in 1954,

decline

to

more

was

tentative.

less

or

Seven

Good

States

of

vagaries

summer

&

Bolger

total

est

Co., 120 South La Salle Street, Chicago 3, 111.

Most

Companies

Analysis—Eisele & King, Libaire,
Stout & Co., 50 Broadway, New York 4, N. Y.
Also available
is an analysis of Consumer Credit Corporation of Tampa, Fla.

Tax

To

Notes

NSTA

1954

Memorandum—Kidder, Peabody & Co.,
Street, New York 5, N. Y. Also available is a memo¬
on

—

TRADERS

SECURITY

crop

already

wheat

Total supplies for the 1953would, in fact, prove

season

extremely burdensome

ASSOCIATION

for the Government

Security Traders Association will hold its

The San Francisco

from

At 9

p.m.

party at the Leopard Cafe on Friday, Dec.

Christmas

p.m.

6

7:30

to

p.m.

11.

and dinner from 7:30 p.m. to 8:30

there will be a special event.

of

$2.21

it not

were

support price

(national aver¬
Wheat farmers

bushel

a

the farm).

at

age

taking good advantage of the

are

loan, which

means

that prices

may

The
gimmick, however, is this: An of¬
somewhat

average

Columbia Broadcasting System.

American Encaustic Tiling
Co.—Bulletin—Bregman,
& Co., 100 Broadway, New York

billion-

harvested, with much to

been

spare.

FRANCISCO

an¬

other

bushel-plus

SAN

instance,

Roger W. Bubson

has

Cocktails
17 Wall

well

been

annual

randum

have

borne out. For

Help You Share in Canada's Growth—Booklet to acquaint

the public with the many investment opportunities in Canada
—Investment Dealers' Association of Canada, 170 Bay Street,
Toronto 1, Ont., Canada.

Abbott Laboratories

my

crop

:—

and the Insurance Companies—Study—CruttenCo., 209 South La Salle Street, Chicago 4, 111.

&

of

forecasts

Problem

den

of

record.

earlier

Loan

pro-

duction

describing advantages

Small

for.

the third larg¬

enjoyed by industry in West Penn Electric's service area.—
Area
Development Department, The West Penn Electric
Company, Room 918, 50 Broad Street, New York 4, N. Y.

Business Reasons—Booklet

the
is

outlook

Corporation—Analysis—Shillinglaw,

Chicago

early fall

weather,

Inc., 161 Devonshire Street, Boston 10, Mass.
Webster

de¬
Despite

the

Company—Analysis—May & Gannon,

Envelope

more

clearly
fined.

Georgia Railway, Chicago, Milwaukee, St. Paul

and
United

Now

is

situation

over-all

the

Over-the-Counter Index—Folder showing an up-to-date com¬

parison between the listed industrial stocks used in the DowJones Averages and the 35 over-the-counter industrial stocks/.
used in the National Quotation Bureau Averages, both as to t
yield and market performance over a 13-year period —
•National
Quotation Bureau, Inc., 46 Front Street, New
York 4, New York.

I discussed
which then

summer

the 1953 crop outlook,

Railroad, Pittsburgh & Pacific Railway.

& Pacific

the whole,

on

will prosper.

York 5, N. Y. Also available is an analysis

Broad Street, New

record har¬

Expects cash

Dillon & Co., 15

Oil Corporation—Analysis—Eastman,

Sunray

resulted.

vests have

Early last

memorandum—Swift, Henke
Co., 135 South La Salle Street, Chicago 3, 111.

&

dry weather which has

but holds farmers,

9, Mass.

Snap-On Tools Corporation—Card

Broadway, New York 7, N. Y.

rities Co., Ltd., Ill

adverse

receipts

Company—Analysis—Lerner & Co., 10 Post

Accumulation Area, $2.00.

Investment Opportunities in

and contends, despite

prospects

Memorandum—Shearson, Hammill & Co., 14

—

Wall Street,

Mr. Babson reviews present crop

affected grains, near

Co.—Memorandum—Smith, Barney & Co., 14

Philip Morris &

Shell

Calif.

Spring Street, Los Angeles 14,

Office Square, Boston

Ont., Canada.

330 Bay Street, Toronto,
Future

N. Y.

Co.

Lime

England

W. BABSON

By ROGER

N. Y.

Analysis—Dayton Haigney & Co.,
Incorporated, 75 Federal Street, Boston 10, Mass.

New

Norris-Thermador

1953—Bulletin—Francis I. du Pont

Crop

Situation

Company—Analysis—Bond, Richman &

Machine

Britain

Co., 37 Wall Street, New York 5,

621 South

Buying for Tax Selling in

The 1953

Corporation—Study—Filor, Bullard & Smyth, 39
Broadway, New York 6, N. Y.

Molybdenum

New

Recommendations & Literature

York 5, N. Y.

1953

Thursday, November 12,

...

ficial

Cummings

curb

higher.

1954

on

acreage!

The

5, N. Y.

piper must be paid!

Company—Table of related

oats, and rye have been harvested.
Nevertheless,
supplies
of these

Below-average
American

Telephone & Telegraph

values—New

York

New York 5, N.

American

Hanseatic

120

Broadway,

grains should suffice for indicated

Telephone

&

Telegraph

dum—Amos C. Sudler &
Denver 2,

Corporation,

Y.
Company—Card

requirements.
memoran¬

rule

should

Co., First National Bank Building,

The

Colo.

Corporation—Bulletin—de Witt Conklin Organ¬
ization, 100 Broadway, New York 5, N. Y.

si

Company—Analysis—Amott, Baker & Co.,
&

Chemicals

sharply

Reservations should

Association

The

be made

also

mittee has presented the

Big Horn

Powder River Corporation
Analysis—Rutberg &
Company, Inc., 31 Nassau Street, New York 5, N. Y.
—

Vermont

Public

Service

Co.—Booklet—Ira

39,011,000

by Dec. 4.

announces

that

Nominating

the

Com¬

the

supplies

will

work

U.

10-year

pros¬

out¬

S.

easily

suffice

for

requirements. Yet both
and

soybean prices

little

a

In¬

average.

farm stocks, total

record

1953-1954

Vicino, Blyth & Co., Inc.

soybean

indicated

cluding

following slate for 1954:

*

prove

259,483,000 bushels is 18%

flaxseed

President: Walter
Vice-President:

Central

of

turn

Henry Perenon

above
In

of

above the

and will

reduced
the

pects,
Walter Vicino

Corporation—Discussion

longer term.

crop

slightly

year average

Inc., 150 Broadway, New York 38, N. Y.

"Highlights-No. 24"—Troster, Singer & Co., 74 Trinity Place,
New York 6, N. Y.

the

10fully
adequate. Althoughdrought

Atlas Plywood

Attapulgus Minerals

is

prices

Higher

over

flaxseed

bushels

Atomic Instrument

of barley,

crops

higher

the

as

may

season

advances.

Henry Perenon, Henry F. Swift & Co.

Haupt &
Secretary Treasurer:

Co., Ill Broadway, New York 6, N. Y.

John S. Costello, American Trust Com¬

A

Glance

At Fall

Crop Prospects

pany.

Chicago & Northwestern Railway—Memorandum—Herzfeld &
Stern, 30 Broad Street, New York 4, N. Y.

Board of Directors:

,

Cities Service Company —
Analysis—Bruns,
60 Beaver Street, New York

Nordeman & Co.,

Ralph Brown, Stone & Youngberg; Maury

J. Kessler, Wells Fargo Bank &

Union Trust Co.; John F. Sullivan,
California Company, Inc.; Earl Thomas, Dean Witter & Co.

First

4, N. Y.

Broad

Co.

—

Memorandum—Hemphill, Noyes

& Co,

15

The Security Traders

Street, New York 5, N. Y.

&

American Insurance

Association of New York

announces

that

Company—Analysis—A. M. Kidder

of

New

York

—

Bulletin

—

Laird,

Bissell

&

Meeds, 120 Broadway, New York 5, N. Y.

We

make

•

good markets in

Public

Robertson & Pancoast,
Building, San Antonio 5, Tex.

385

Utility
•

Natural Gas and
•

Industrial Stocks

ASSOCIATION

OF NEW YORK

as

Points

McGovern, Bradley
Klein (Capt.), Fredericks, Murphy, Weseman, Huff_______
Leone (Capt.), Nieman, Gannon, Tisch, Greenberg
Krisam
(Capt.), Pollack, Cohen, Smith, Strauss
Serlen
(Capt.), Rogers, Gold, Krumholz, Gersten
Meyer (Capt.), M. Meyer, Frankel, Wechsler, King
Hunter (Capt.), Brown, Reid, Farrell, Barker
Kaiser (Capt.), Hunt, Werkmeister, Swenson, Ghegan
:—
Growney (Capt.), Boggs, Siegel, Voccolli, Lienhardt
Burian (Capt.), Gavin, Clemence, Montanye, Whiting
Donadio (Capt.), Craig, Gronick, Bies, Demaye
Manson (Capt.), Jacobs, Topol, Weissman, H. Frankel
(Capt.), Bass, Valentine,

v

orders & inquiries invited

your

The

concern.

indicated

under

the

5%

above

but

still

It

average.

crop

of

bushels

3,200,000,000

keting

is

1952

should

the

5

200 Point Club

Troster, Singer & Co.
2400

Members: N.

74

Y.

Security Dealers Association

Trinity Place,




New York 6,

N. Y.

Tom
Ed
NY 1.

376

Abe

since

suffice,

29%
27

pressure.

will

Greenberg

Whiting
Strauss

Stan Smith
Walt Bradley

223
215
215

207, 204

206

Point Club

Mike Growney

George Leone
Will

Krisam

size.

bushel

ease mar¬

Later in the

sea¬

price support program
and the prevailing favorable feed¬
ing ratio may result in somewhat
higher average prices.
The

edible

26
25
21
20

year

18%

around.

17

pressure,

dry

bean

crop

this

probably will be in the vicin¬

ity of 17,730,000 bags (100 pounds

each), only slightly under the 10year average, and will easily go

14%
16%

the

14
11

is

Prices

under seasonal

are

but should

recover

over

longer term. The U. S. potato

crop

of close to 374,000,000 bushels

about

average,

9%

but

below

the

above

well

r

HA 2-

outturn,
10-year

the

son,

of Nov. 5, 1953 is as follows:

Team:

Bean

dry
pros¬

corn

pects, but not enough to cause real

(national average)

Security Traders Association of New York (STANY) Bowling
League standing

Lunkenheimer—Memorandum—Dewar,
National Bank of Commerce

hot

long,

nation's

The support price of SI.60 a
SECURITY TRADERS

Bank

the

the carryover was of average

Astoria.

dorf

Co., 1 Wall Street, New York 5, N. Y.

Hanover

cut

slightly

they will hold their annual dinner May 7, 1954 at the Hotel Wal¬
Great

spell

around

SECURITY TRADERS ASSOCIATION OF NEW YORK
Dobeckmun

summer's

Last

domestic
forecast

consumption.
of

a

big

U.

10-year

normal
June

My

S. rice crop

is

being well borne out; in fact,
it will set a record high. Current

price

weakness

in

both potatoes

Roy Klein
Julie

Bean

Continued

on

page

29

Number 5272... The Commercial and Financial Chronicle

Volume 178

(1837)

faith

large
some

THE MARKET... AND YOU

the part

The Technical Prospects
held to be necessary. The best
of a rather
of traders, or to
Technically, the market has recent day's activity came to
poorly kept secrets.
solved little except that the only 1,700,000 shares against
❖
$

on

group

overhead

resistance

as

the

2,500,000 shares

antici¬

the

year's lows

was

Industry Vulnerability

By WALLACE STREETE

On
The

supply of stock in the than-average stability recent¬
280 area apparently was too ly
although, as is true with
much for the market to ab¬ most of the listed
securities,

the

ever,

heavy

overall

an

had

as

been

basis, how¬
pated. A similar attempt to
still con¬
from an over¬ forge through the barrier last

market

tinues to suffer

dose of extreme

caution, the August came to grief and re¬
slightest hint of lagging con¬ sulted in the year's lows
able to exceed the en¬
sumer
demand
constituting
this week backed off from the thusiastic
posted in September. The in¬
peak of $49 reached
test which isn't too
last year which, in turn, was enough to send a chill through roads made this time
surprising
by the
the issues affected. Gasoline
for the second holiday-short¬ the best price recorded since
industrials chewed a bit deep¬
price cuts gave a tremor to
ened week in a row.
the company was reorganized
the oils. Televisions have been er into the congestion even
in 1935.
^
*
*
❖
*
jittery on the accumulation of without the rather important
❖
#
However, the vicious han¬
sets
in
dealers
hands
and
RKO a Leader
help of similar action by the
dling the list was given in
some,
like
Zenith,
topple
rails in their sphere. So far
RKO Theatres was another
spots on the eve of the Armi¬
rather easily with each pre¬
stice Day holiday was a bit ex¬ feature,
chiefly because of diction that the holiday gift- there has been nothing de¬
treme, settling as it did on the the weekend announcement
buying might not be enough cisive to signal the direction
tobaccos, some of the rails and that the 929,000 shares held to clean out the inventories.
of the market over the near
aircrafts along with the tele¬ by Howard Hughes had been
the downturn in term, but classical theory
visions. It was graphic proof sold to a New York group at Similarly
tobacco consumption, already would call for at least a con¬
that the path downward is $4.75, nearly a dollar more
the high-speed one compared than the market appraisal of in the records, coupled with
solidating phase at this point
to the labored progress made the stock. It, too, moved up to
reports of surveys that pur¬ if the market is to overcome
uphill. It was all the more dis¬ narrow the gap, and in doing port to show an even greater the resistance on
top of the
couraging because the rails so became something of a
lag ahead, gave the tobaccos present level. Tradition also
had only lately shown signs volume sensation with trades
a hard time.
Liggett & Myers concurs since the month of
of waking up to confirm the of 23,000, 13,000 and 10,000
recent strength in the indus¬ shares. Here again the price and American Tobacco were November hasn't been note¬
trials. That they took the ex¬ failed to reach the peak it hit especially
vulnerable this worthy for decisive action
sorb at this time and the list

cuse
was

to turn down with

blow

a

constructive

to

not

gusto in 1951
seen

which

for

the

theatre and

sentiment.
si:

Sic

issue

Traders'

since

best

over
$

Sj'S

i\i

❖

For the first time in
while

$

the

New

York

a

*

bred

the

more

marks of this with

advancing
cluded
ances

Yet

a
on

ear¬
for such large blocks.
series of
%*
*
#

a

phases that in¬
couple of appear¬
the new highs list.
with

coincident

an¬

10% stock

nouncement of the

dividend and the

the

concomitant

(by
making the regular payment
applicable to the additional
stock), the issue was sold with
10%

increase

dividend

determination that

forced

Stock

Equally hazy were the rea¬
that prompted the nor¬
mally placid Corn Products
at the blue chip end of the
list to go into a fillip that in¬
cluded a one-day run-up of a
couple of points on meager
volume of only 1,300 shares.

it The best

reasons

misleading, the big

*

of

the

week,

a

couple

the
As

price pinch for the firm.
a

matter of fact

holdings by

a

fourth in ac¬

$40

EVENTS
In

Nov.

16,

(Philadelphia, Pa.)

1953

Philadelphia

Dinner

the Sylvania

Club

of

Meeting

at

Women's

Investment

Hotel.

Nov. 18, 1953

(New York City)

Association

Firms

Field

Investment

of

Annual

Stock

Exchange

Meeting and elec¬

tion.
Nov.

19, 1953

(New York, N. Y.)

Purchases and
Division
of

tion

of

Sales-Tabulating

Wall

Stock

Street, Associa¬

Exchange

Nov. 29-Dec. 4, 1953

(Hollywood, Fla.)

Security Traders Association of
New

York

annual

dinner

Investment Dealers' Association
of Canada Annual Convention at

Jasper Park Lodge.
Sept. 22-26, 1954 (Atlantic City)
National Security Traders Asso¬

ciation Annual Convention at the

Hotel

Claridge.

its

run

nor a

solicitation of an offer to buy any of these

securities.

offering is made only by the Prospectus.

November 10, 1953

Long Island Lighting Company

'if

/

£

-

First Mortgage

Bonds, Series F 3V2% Due 1983
Due September 1, 1983

Dated September 1, 1953

Price 100.929% and accrued interest

The Prospectus may

of the undersigned

signs that the fad

has about

offer to sell

on

course

be obtained in

as may

any

State from only such

legally distribute it in such State.

un¬

some

additional

had been loll¬
ing around $37. Acquisition

confirmations

come

along.

shares would

*

One

issue

*

W. C.

that

is

still

post

a new

acquired 180,000 shares, also
high with determination.
at $40, on a similar call for
Mack has been linked with
tenders. The cumulative ef¬
several other interests in the
fect of this interest in the
Street talk and if any of the
chemical company has been blends
pan out it will be a
give the stock as better- tribute




either

Langley & Co.

#

bring Grace holdings to 514,swayed by merger talk in the
500 shares out of the 803,000
almost complete lack of spe¬
outstanding. It was only two cific facts is Mack Trucks
months ago that Grace had
which was able to

to

the

June 9-12,1954 (Canada)

dis¬

less and until

of the additional

at

Waldorf-Astoria.

mergers,

each. Prior to the announce¬

ment, Davison

Firms,

Annual Dinner at the Hotel Statler.

$25,000,000

Co., already holder of 52% of the market for more than a
but there
are
some
the issue, wanted to enlarge month

quiring 100,000 shares at

far greater volume is

NEW ISSUE

brighter spots of the rumors of them and even
the common rapidly merely logical ideas of desira¬

tentative

an

The

rumors,

closing the gap when it was ble unions have had a
learned that W. R. Grace & proportionate
influence

its

to be breached on the current

digit class.

This announcement is neither

Wall Street

were

merger

V

COMING

May 7, 1954 (New York City)

move,

apparent that the issues were plus the *fact that declining
costs have been helping ease
being sold on the good news.
*

back into the

sons

badly. There have could advance
been other cases where it was of nebulous

Davison Chemical was one

Chronicle.

those of the author only.]

Run-Up in Corn Products

off rather

,

this

were

vague

had to be involved to account

the

showed

in

necessarily at any
with those of the
They are presented as

for

reasons

particular

expressed

not

of America Annual Convention at

were the Exchange has a fixture sell¬
play in a few of the lower
spectacular ac¬ ing more or less regularly at
suspicion that the seven-week
priced stocks holding the re¬
tivity in United Corp. which less than a dollar. It is Lehigh
long upturn from the Septem¬
ported volume to a fairly re¬
included a ^ouple of single
ber lows was composed far
Valley Coal which, dogged by
transactions of 50,000 and 25,spectable figure which wasn't
more of traders looking for a
deficits on even its preferreds,
000 shares and a one-day per¬
all it seemed to be. This is dis¬
fast turn than investment de¬
formance of total sales of 96,- first slipped through the dol¬
mand that could be counted
couraging to the technicians
200 shares. It was generally lar level two weeks ago. So
on
to support
further pro¬
because if the supply belt is
assumed that trust liquidation far it has been unable to
rally
gress. International Paper in

also

action

The

views
do

coincide

#

indications

Volume
somewhat

Far

time

which

made.

the Hollywood Beach Hotel.

long

Rally?

[The
article

on

were

Investment Bankers Association

the years.
#

split.

were

week.

the

picture companies

#

A

the

was

9

to

remarkable

Glore, Forgan & Co.

Goldman, Sachs & Co.

Union Securities Corporation

Blair, Rollins & Co.

Coffin & Burr

Incorporated

Hemphill, Noyes & Co.
A. C. Allyn and Company
Incorporated

Equitable Securities Corporation

Incorporated

Harris, Hall & Company

Carl M. Loeb, Rhoades & Co.

(Incorporated)

Paine, Webber, Jackson & Curtis

Shields & Company

Financial Chronicle .'. .Thursday, November 12, 1953

The Commercial and

10

(1838)

•

Securities

Outlook for Business and
BICKFORD*

By JOSEPH C.
Assistant Vice-President,

Bankers Trust Company,

New York

,

City

of business as it affects the securities
markets, New York banker expresses view second half of 1953
will be better than the comparable period of 1952. Sees no
likelihood of increase in interest rates and holds bonds offer
After reviewing situation

ing reserves as needed by the
banking system, both by reduction
of reserve requirements and open

yields with

nian

1953

a

t^ian

number

Look¬

Joseph c. Bickfoi-d

policy

should not as-

all

in

recession

serious

a

sume

business.
In spite

from

of some pressures

heavy new issue calendar over
the last month and the next two
a

or

not apt
in
slightly

three, interest rates are

decline very

fact, should

period is behind us.

after this

The quality

yields

better

and,

significantly

increase

to

true also of monev

grade preferred

principal atcorporate in-

stocks although their

is

traction

market for the com-

The

vestor.

the

for

stocks has deteriorated more

mon

and we believe

than has business,

be held and purchased
most types of investment ac-

they
in

may

careful
and continual upgrading
than

More

counts.

selection

ever,

is necessary.

investment

definite

A

and

nhv

philoso-

by

supported

program

quality research will continue to
provide the framework for su-

perior investment results

back

Looking

founded.
much of
more

over

it

1953,

is

business
have
again
been conThe country, and indeed,
the Western World, once
declining

a

has been able to boast of full

capital

employment, high levels of

income

expenditures,

consumer

purchases, and savings.
Overall
business profits advanced from the
steel strike-affected last half of
1952 and were better than in the
first six months of 1952.
In part,
doubtless

this
over

1953

into

work stoppages

reflected
of

carry-

a

business which

limited

a year ago.

Nevertheless; few doubt that the
full year will report profits exceeded only in 1950 when inventory profits were a big factor.
This is not to deny that there
have been soft spots, but rather to
nnirU nn thai thnv havp hppn offset

by the gains of others.

have

moved

some

tile

move

There

nrofit

goods

margins

only
or

at
did

The coal and tex-

at all

industries

the

within

manufactured

consumption

tata

narrowing
not

recessions

been

boomr

had

and other groups to

a

tough

time

slide have in-

eluded farm machinery, and some

metals.

Space does not permit detailing them all but I am sure we
are all conscious of mounting in-

ventories of

larly used

inventory

and

homes

credit

flexible

poHcy to

meet

varying needs of the economy and
P™ credit, stringency is "a
lo§lcal expectat

factories

automobiles, particu-

ones,

and all of the oil

situation

which

Philosophy

Investment

year

for productive corporate use. Lowering of personal income taxes
wdl return to private hands a very
larSe aggregate sum which both
directly and psychologically could
stimulate consumer buying.

has

Regional Trust Conference, San
Diego, Cal., Oct. 30, 1953.




quiring
forms

financing in all its

more

to

.

bridge the gap between

petities. You will need to be care¬
ful in your
for

or

though

selections in this field,

will be important
profits tax
relief, there has been some build¬
ing of capacity for future needs,
(just as in the oil industry) and
many

beneficiaries of

the

in

market

full

a

excess

some

valuation

what to sell?
In most
will recognize these.
Some you will have lived with too
long to forget.
In general, we
believe you should work continu¬
ally
toward
an
upgrading
of

like

the

as

value

than

There

ability
under

a

|the increasingly com¬

conditions
and

in

are

prospect—

companies

for

great

a

many

which

stocks.
good

combine

the

present dividends
less favorable conditions, to
to

pay

with their communities and

provide

increasing return over
regulatory atmos¬

an

period.

The

improving
certain com¬

favorable

is

phere
in

think of
offers
"preference"
to

which

preferred

utility stocks

nerable

industries

tend

of

stocks

insurance

and

package

a

better

grow

the

near-term

common

utilities

money

quality. Sell the weakest compa¬
nies, those which seem most vul¬
petitive

places

cases

on

earnings prospects.

them

you

to

reflecting

—

rapid growth re¬

corporate needs and investors' ap-

Next,

cases

accounts under his supervision
substantial proportions of common

period of time
favorable results will be obtained
from investing the money when
received rather than attempting
Certain rigidities built into our too definitive timing, or trading
economy havd their compensa- operations. If there is a regular
tions. Employment and payrolls flow of money into the account,
continue high and are less sus- "dollar-cost-averaging"
through
ceptible to contraction than in regular purchases limits the risks
previous periods of gloom. Social of poor timing.
security, pensions, disability paySuch a fiduciary's primary rements, increased insurance cover- sponsibility should be informed
a?e' ad Provide the consumer with selection of sound values. He will
hi.^er,a1^. mare regular funds i00k for the industries that seem
stocks.

Over

a

™ltb. wbl?b *° buy and.instalments, m°st favorably situated from the
sav<v Mo,st
of his debt
due
is

in

Insofar

viewpoints

as

his housing

is

concerned, the big mortgage mafunX wben n0 °ne li
Jend bas b<rea rePlaced bY monthly ?ay™™s m maJiy cas^s .rePresentll]g little more than a fair rent.

of

regulation,

(or

mand for their

the

lack

character

of

it),

of

de-

products and abil-

ity to supply them 'at suitable
Prices- Then select the best cornpanies in these industries, those
with able managements, good
excellent research fa-

products,

°hp" cilities> a sound Program for de^mei creditt, in^ somecases be- vel0ping their full potentials.
gatfrec0rd amounts Te Lve the u,There 18 i?° SeCtf} -ab?ut ho™
lean^
averlhiffh tbesf-are chosen' 11 18 by Sood
econ0mvandaGovernment hard WOrk' a continual examinaconfiLnt will Hn ^rv tlon and reJe'ction, constant strivSdng withhi its nower to prevent ing to kn0W the comPa»ie* betJ
recession
and fhele ter'
to keep in fre<3uent touch
P0Wers are verv great
The
si Wlth their manaSements> know
Reasonable investments assumn them and their Probable successti
{
th t busRneTs ^av decline ors
wel1' to understand their
A t hin f/ wfn S miplcl competitive positions. It involves
—

ferred

somewhat but d Will not collapse.

constant making of estimates of
Interest Rates
present and future earning power,
/ revised
for assumed recessions
I wisb that time would permit and subsequent prosperity, or
to adopt for this talk my asso- poor conditions peculiar to a par.

.

.

.

plat'ei^°^o?ei"'ts0n's,retce"t paper ticular industry
011

lnterest

rateS,

but

by now

or company.

How to Invest Today

of

wedded

unless the

case,

ceptional,

In

our

company

own

is ex¬

have very

have to

we

20

Administration

an

inflation.

to

and

defense,

demand,

years

compelling and special reasons to
hold equities of companies which
do not provide goods and services
for which the demand is increas¬

ing more rapidly than the over-all
economy.

some

or

and

areas,

What to

Buy?

question is "what to

buy." And if you are feeling par¬

"ornery"

ticularly

remind

will

by

that

me

now,

I

you

have,not

we

to our theme

back

come

wide

It

is

rare

a

song

variety

of

market that

these

values

to

satisfy the needs of any account.
The oils

are

the group to

which

the greatest emphasis.
From the standpoint of availabil¬
ity of quality companies it is ex¬
cellent, only the chemical group
of listed stocks approaches it in
aggregate
some

The

value,

and

there

are

good unlisted equities.
stocks have been unpopular
very

the

market

appraisal

We

believe

is

pessimistic and that these
short-term considerations in

over

are
an

which has much

industry

want

in

of

investments.

sion as to what to sell and what
to buy, or to do nothing,
There is no ready answer to

ing versatility and value. Avail¬
able securities offer varying de¬

®PefUJe,fh?eres of„ ered"
Lrol 3I1Q ClGbt lYlSriH^JGIYlGrit.

The

Federal has been actively supply-

.' Firat of

IS

are

a do-nothing policy

completely satisfied that

earnings

and divi¬

dends, great raw material wealth

supporting

a

as

fire,

etc.

major disaster

a

Worcester,

There

disastrous

a

be

may

uncom¬

periods of adverse
experience, such as we had until
fortably' long

automobile
lines.
nationwide com¬
petitive situation which, as in the
past month or two, resulted in
in

recently

nationwide
those

a

entitle

in

cuts

which

to

the

below

rates

experience would

companies.

For

this

one

or

few

a

Basic¬

allied fields.

ally, however, the

afford

manufacturing and

comfortable

a

margin

of

safety for the ably managed con¬
cern.

Time

does

not

permit

a

com¬

plete cataloguing of all our likes
and dislikes or to detail our ideas
sure

am

of
on

diversification.

to

as

you

will find

However,
a

I

broad list

equities which will attract you
both
an
industry and indi¬

vidual

Certainly,
investment
have confidence
basis.

company

subscribe to

philosophy

and

our

in the world's most

dynamic

econ¬

fail to have
participations in
electronics, in
instrumentation and controls, and
in

you

the

and

will

not

metals

wonder

stocks

of

of

today

will

own

looking

com¬

You

tomorrow.

forward

panies with the resources for the

discovery,

development,

produc¬

tion and distribution of the future.

ing need for products of increas¬

of combinations of income
and capital gain potentials.
It is
an
industry which is soundly fi¬
nanced
to an amazingly large
extent from
retained earnings—

W. G. Hoiccmbe With

grees

McCarley & Co.
GREENVILLE,

S. C.

—

W. C.

—

Holcombe

has

become

ofers examples of superb manage¬

with McCarley &

ment, sound research, exploration,

South

development,

SGldom the COFFBCt OllG UIllGSS

you

such

omy,

distribution system serves a grow¬

their two factors!

by the whims of nature,

hurricane, by

a

and the threat of a return of
Iranian oil to the world markets.
ness,

"today is a
time, and I have to make a deci-

in

as

if you

and

bad credit squeeze and bond market declines last year resulted
*rom exaggerated fears and pres®ures which are not likely to be
repeated. Corporate and individual borrowings have passed
their probable peak for a time,
inflationary factors have eased,
and an interest rate pattern has
bee.n established on a basis around
which the Federal Reserve and
operate

affected

their markets reflect
concern as to inventories, possible
crude and product price weak¬

lately

current

can

ex¬

writing results may be adversely

give

we

Good

this because so much depends on
the position and requirements of
the particular account and the tax
problems and personalities involved. Parenthetically, beware
action solely because of these last

previous

on

rate structure
does not offer some sound values and supervision is designed to al¬
low
profitable operations on a
which
sooner
or
later
will be
enough
basis
to
assure
translated into continuing and in¬ broad
creasing dividends. There are a availability of sound insurance for
the country's needs. This does not
number
of
industries
within
which can be found a sufficiently guarantee profits to all but it does
again.

read lb Thls stld correctly states
I have tried to brief an investthe' fundamentals of our position, ing policy which minimizes the
The highlights are that the really question of timing but you will
and properly,

based

may

you, ,you

we

ask,

is

reason,
we
prefer multiple line
not be able to
companies to those specializing in
buy cheaper later on. Well, here

told

what

ma7.,o£ J™ ^j!1 have heard or

which

perience. For short periods under¬

There may be

Your third

mo

Treasury

Western

great

are

huge units and

that
i.e.,

waiting for
opportunity,

forever,

feeding

variations

taking action then.

or

equipped.

period.

evident that those who have been

picture

of

needed roads,
etc.
A large

A

much of it spread over a very long

Business

predicting

through superior re¬
on itself.
Here a
companies stand out
but there are others.
In general,
capitalizations are sound but the

search

half-dozen

re¬

week

to

new

markets

month, to determine as

to

never-ending de¬
and existing

a

of

companies, and

interest rates,

permanent rise in

consumers or meet urgent wage people's money in most instances
demands. In some it will add cli- can best discharge his responsi(except rectly to profits or provide funds bilities through including in the

late spring
of 1953). This is

and the summer

and

now

'' ■

Federal Administration is working substantially over the years, sub- which are losing ground on a panies still have the ability to
toward a balanced budget, reduc- ject, of course, to some setbacks short- and long-term basis—those earn a generous return if allowed.
in
this
industry
ing their inflationary influence of of varying depth and duration, which are merely "static." Mini¬ Investments
your
cyclical
risks
now should be selected with a critical
deficit financing, but this is going Very few things will stand still, mize
when there is every indication we
to come through reduction of ex- some entire industries will adeye on the character of the com¬
penses and lightening of the tax vance, others will decline in im- are certainly nearing the end of munities served and the quality
a long prolonged boom "plateau."
load.
Elimination of the excess portance or disappear. Alpaca suit
of regulation.
profits taxes in some cases will linings and pure silk stockings are Rid yourself of the poorly man¬
Earnings
of
insurance
com¬
aged companies which have prof¬ panies follows reasonably predict¬
cushion the decline in profits, in hardly n\ore than memories.,
ited only in an economy stimu¬
others it will permit lowering of
Under this philosophy the
able patterns reflecting in large
prices to lure otherv/ise reluctant prudent caretaker of other lated by the "needles" of war, de¬ degree the rate making precedure

in

period

brief

a

velopment

' 1

11

i

offering

ity,

yields relative to risk, golden 'buying
We
occasional
congestion the bottom of the market. The public
than a further substantial chances
are
against recognizing

bond market offers
than
have
been

available for many years
for

month

The investment philosophy
which appeals to us is that the
best units of American business
wlb continue to be profitable
■■*■*■■■ portaVt'lu^Porting""factor. " Our that the economy will grow very
and

invest-

ment

get started on it right away. Buy
a third to one-half of your even¬

ment

must be furnished
Cars must be retired, etc. The stimulus of the defense program has passed its peak
but it promises to continue an im—
—
built this

t tl Y1C V

6 XI t)' Ci C

in

rather

from increased

works, the
schools, hospitals,

reasonable

but

are

1

'

reflecting

Future

possible de-

a

public

ahead, some
deterioration
is

rates

of a

somethings

are

Aa

to

diture^wilPcome

further

ing

interest

plateau. We tual stock
position
the period of heavy seasonal
view
from
week

on

ahead?

offsets

Some

fairly substantially
in 1952.

Immediate

What lies

re¬

be

greater

believe

We

generous

should

sults

needlessly.

economy

supplies.
The

full

that

shape

best

i'

f

■

and that it holds the
maximum possible of the securi¬

o

period of 1952
so

-i

k

possible,

f^thtre^

parable

year

i

forced lowered refinery operations
of to the balance. Keep some buying
and cut-backs in allowables for municjpaj ancj corporate financing,
reserve
for a while, but do not
production of crude oil even be^
market
therefore
postpone the remaining
invest¬
fore the promised return of Ira- for a time is apt tn 'nffpr snmp
ic
nnt
to offer some

profits

better than the
co m

the

■

i

market

one

for the first
half of 1953 were the second highest
on
record.
There
is little
doubt that the second half will ibe
Business

in

is

account

*

ties you like best and not any
purchases. The Treasury is
that you do not like, and that the
still actively interested in length¬
proportions of bonds and stocks
ening its debt maturities and faced
and industry participation is
with more deficit financing while
proper. Perhaps desirable changes
bending its head under the $275
cannot be made, but you should
billion debt ceiling. Nevertheless,
try.
its efforts to refund the debt are
If you have a new account come,
likely to be temperate and so in—all
cash—our
advice
is
to
restrained as not to burden the
draw up a long-term program and

exception than has been available for
many years.
Looks for a definite investment policy and further
research to provide framework for superior trust investments.
better

the

.t

f

Also

on

our

and merchandising.
hit parade are

the

chemicals, second only to the oils
the standpoint of
availabil¬

from

Carolina

associated

Company, Inc.,
National

Bank

Building. Mr. Holcombe was for¬
merly

an

officer

Smith & Pate, Inc.

of

McAlister,

Number 5272

Volume 178

The Commercial atid Financial Chronicle

...

quarter.

Little

Change in Domestic
Consumption in 1954

of

Agricultural Economics, U.

S.

While

Finds demand in some segments of the
levelling off and in few instances declining, but looks
for only a small reduction in economic
activity in 1954. Indi¬
cates business
inventory position is most sensitive and vulner¬

outlays.

three years this
Annual Conference has met in a

factor in the gradual transition of
the economy to a more competi¬

setting in which there

tive situation. By and large, sell¬
ers'
markets
have
turned
into

that

assurance

prospective

demands
would
in

crease

the

ahead.

year

Rising
mands

de¬

came

from

all

sec-

tors

of

the

economy
—
from the Fed¬
eral

buyers' markets.

for

important
creased

e n s e

year

State
Nathan

M.

for

highways

and

other

their

food,

housing

which

The

the

leveling

off

of

the

in

and

for

less

in

economy

in

than

1953.

1954

abroad,

The

rate

ditures
the

in¬

almost $6 bil¬

rose

of

consumer

Consumers

$6 billion

mobiles

expen¬

$16 billion—62% of

rose

total.

about

other

and

spent

for auto¬

more

durable

goods, over $4 billion

be

may

more

for

food,

reduction

clothing and other nondurables, and almost $6 billion

and

more

Yet,

the

total

in
economic
activity
employment that appears to
toe in prospect for 1954 is small.

And

its

flow

of

income

well

be

offset

taxes

restrictive

starting

continued

to

by

lower

rise

may

income

January,

the
wage rates in
an increase in

in

and

unemployment compensation
ments.

Total

available

pay¬

income

consumer

for

spending in 1954 is
likely to be about as large as in
1953, and the domestic demand

for food and

other farm

also should be about

Demands

the

on

as

products

good.

economy

have

for

rent

other

and

serv¬

ices.

the

on

persons

next

sectors,

some

effect

It

that

business

the

boom of the past year has not de¬

In fact,

program.

account for

now

percentage of

activity than
clear

that

past

a

quarter of 1953,
gain of 1V2%. In the preceding

the increase in total

;year,

expen¬

ditures
a

totaled some $13 billion,
gain of only 4%. The rise in de¬

mand

this

matched

by
an
increase in output. Price
changes have been small. The
year

Consumer's

was

Price

Index

is

rently less than 1% above

our

and most of that

ago,

year

due

was

to

rising rents and charges for other

It is also
extent the

to

a

large
seen

a

consumer

Consumer
incomes, after
taxes, have risen some $13 billion,
despite the decline in the income
of farmers.

In

addition,

outstanding

rose

consumer

about

$4

approximately equaled
the rise in consumer expenditures.
The savings rate of individuals as
with

compared
clined

this

a

income

little from

probably

increase in

a

a

de¬

year ago

reflects

consumer

rather than

has
more

but

indebtedness

What

are

lessening in the

the

year

in

add

up

have

of liquid

ac¬

the demand prospects

ahead?

such

about

assets.

First,
information

demands

let
as

from

us
we

the

clothing

down

are

a

slightly.

year

less than 2%.

ago,

The

but

prices of farm products and
cessed

toy

foods

slightly

by

Drops in wholesale
were

higher

almost

pro¬

offset

prices

of

in¬

dustrial commodities.
While part of the increased out¬

put

in

the

third

quarter

over

a

reflected slightly higher
levels of employment and a bit
longer work-week, a very sub¬
stantial part was due to a sharp
.gain in productivity per man hour.
year ago

This
*An
31st

has

been

address
Annual

a

very

important

by

Mr. Koffsky at the
Agricultural
Conference,

Washington, D. C., Oct. 26, 1953.




be

under"

of income for those who may be¬
come

unemployed.
to

come

Spendable in¬

consumers

the

about

average

well

may

same

in

1954

in

as

further

any

small.

The

decline

shift

to

a

credit

consumer

tor.

for

important fac¬

an

But consumers'

should

food

fected,
held.

not

expenditures

of

quite logical that this need

seems

not be

cumulative.

Some adjust¬
already been made—

ments have

the

reduction

in

defense

outlays

in the third quarter, the possibil¬

ity that most of the reduction in
business
plant
and
equipment
outlays is occurring in the current
quarter, the gradual decline in

housing

since

starts

earlier

this

the

and

slackening rate of
inventory accumulation in recent
year,

months.

There

is

that such others

as

real

prospect
will
also come
in piecemeal fashion.
While the human equation—con¬
may occur

behavior—is
still
pretty,
unknown, there is little to
suggest a tightening of the purse

sumer

much

strings, if incomes

are

maintained.

new

Almost 4 million

babies each

not conducive to increas¬

year are

ing the savings rate. And, if there
is one thing that stands out in the
broad

of

sweep

the

that

creases

his

services

history, it is

our

American

takings of goods

as

fast

in¬

consumer

he

as

and

can—and

gives ground very reluctantly and
only under pressure.

af¬

much

be

if the level of income is
Food
expenditures
have

Spending for

less than in the fiscal year which
ended last June. In fact, the rate
of

security outlays

was reduced $2
July - September
quarter this year from the previ¬
ous quarter.
Whether or not fur¬

billioii

ther

in

the

reductions

realized

are

as

presently planned, depends large¬
ly on developments in the inter¬
national

ject to

situation, and thus, sub¬
a

considerable

uncertainty.

It

should

degree
be

of

noted,

that most of the reduc¬
defense outlays for the

moreover,

tion

in

boom

this.

in

Furthermore,

the

commercial construction

is

following the trend to
suburbs seems likely to con¬

the

tinue in 1954. In view of the

con¬

tinued cost-price squeeze in agri¬

at

reduced

Charles

Murphy With

housing

since

of

was

accomplished

in

the

27,

third

relatively small

ness

the

on

from Government, busi¬
consumers.
One might

economy

and

well inquire whether the additive

starts

is

starts

somewhat

under

This is not
to

an

tion

decline

may

the year

new

at

a

Recent

Murphy,

3rd,

New

way,

Co., Inc., 42 Broad¬
City, in their

York

trading department.

Joins Brown Bros. Harrimam
(Special

to

The Financial

BOSTON, Mass.
has

added

been

—

to

Chronicle)

Edwin Hills
the

staff

of

Brown Brothers Harriman & Co.,
10

Post

Office

Square.

any

or an offer to buy, or a solicitation of an offer
of such Debentures. The offering is made only by the Prospectus.

one
i

m

$25,000,000

further

some

ahead, the formation

households continues large

rate

O'Brien

offering of these Debentures for sale,

buy,

April. While residential construc¬
over

Charles

Bernheimer &

have

million units compared with a rate
of
over
1.1
million
units
last

of

some

in

reports
that

950,000
the

a

Northern Natural Gas Company

year.

in¬

press

mortgage financing is
readily available.

more

3%% Sinking Fund Debentures
Dated November 1,

1953

Due November 1,1973

Inventory Position
The

business inventory position
perhaps the most sensitive and

is

vulnerable

most

there has been

of

segment

Through

economy.

of

most

Price 101% and accrued interest

the

1953,

considerable rise

a

in business

inventories, which are
$6 billion larger than a year ago.
But the level of business sales has

also increased proportionately and
the ratio of inventories to sales is
about the

now

Although

same

the

as a

ratio.

prewar

Copies of the Prospectus may be obtained from any of the several underwriters only in states in which such underwriters are qualified to act as
Prospectus may legally be distributed.

dealers in securities and in which the

year ago.

Blyth & Co., Inc.

inventory

ratio is
higher than in most other postwar
years, it is substantially below the
It

quite

seems

likely that without further

un¬

expan¬

The First Boston Corporation

Smith, Barney & Co.
A. C. Allyn

be

a
a

next

minus factor for the economy

whole

since

production
tories.
turn

is

Yet,

part of current

going

into

the

ventories,
such

affected.
that

over-all

some

encouraging

rate

of

has

cumulation

in¬

of

been

be
factor

inventory

ac¬

White,Weld & Ct\

Ilornblower & Weeks

Hemphill, Noyes & Co.

Incorporated

Carl M. Loeb, Rhoades & Co.

Paine, Webber, Jackson & Curtis

F. S. Moseley & Co.

Salomon Bros. & Ilutzler

Dean Witter & Co.

Dominick & Dominick
Alex. Brown & Sons

G. H. Walker & Co.
Baker, Weeks £ Co,

..

Laurence M. Marks & Co,

Central Republic Company
(Incorporated)

Riter & Co.

Weeden & Co.

Swiss American Corporation

Stern Brothers & Cov

Incorporated

Robert W. Baird & Co.,

Cruttenden & Co.

First of Michigan Corporation

Incorporated

slowing

in

Henry Ilerrman & Co.

to be

any

significant change in view in

Kalman & Company, Inc.

Newhard, Cook & Co.

Goodbody & Co.

the second half of 1953.

There does not

Stone & Webster Securities Corporation

and Company

items

automobiles may

One

the

Merrill Lynch, Pierce, Fenncr & Beano

to

pressure

level

although

used

as

sales

significantly, there is

likely to be real

Lehman Brothers

inven¬

unless business

down

reduce

is

This will likely

year.

Harriman Ripley & Co.

Glore, Forgan & Co.

Incorporated

Kidder, Peabody & Co.

sion in the economy, business will
continue
to
accumulate
inven¬

Piper, Jaffray & Hopwood

our

net

trade

with

Imports

are

higher than
exports

are

reduced

seem

position

countries.

a

year ago,

foreign

and total

also larger, despite the

level

of

the

next

will

McCormick & Co.

agricultural

Chiles-Schutz Co.

in

year, some coun¬
continue to accumulate

holdings.
consumer

J. J. B. Hilliard & Son

Pacific Northwest Company

Quail & Co.

ex¬

Harold E. Wood &

fiscal

Turning to the

Caldwell Phillips Co.

Shearson, Ilammill & Co.

running

ports. If foreign aid continues

the

Aug.

a

reduction in total demands

'

has become associated with D. F.

last

spring, more
than is accounted for by seasonal
changes. The current annual rate

dollar

of

points to only

appraisal

D. F. Bernheimer & Co,

levels.

Nonfarm

declined

tries

Review

The arithmetic of this

culture, farm investment in build¬ effects of a number of relatively
ings and equipment may remain small reductions might not be

current fiscal year, as indicated in

Budget

The Conclusion

tributed earnings are available to

finance

not

government sector.

than

social

competitive economy places been maintained at a rate of 27%
sharp emphasis on cost reduction of consumers' spendable income
even though there
may be less on through most postwar years in¬
expanding plant capacity. Large cluding the recession year, 1949.
depreciation reserves and undis¬

as

cumulation

national security programs in the
current fiscal year is likely to be

Wholesale Price Index is currently

in

scheduled

laws

tories

the

services. Retail prices of food and

lower

would

total economic

boom.

cur¬

a

reduction

good

why

security
slightly smaller

a year ago.

has

year

a

credit have

to the third

5%

a

programs for the national

/basis
1952

has

in the fourth quarter of this
year
from the third. Yet there are

dicate

defense

ernment, business and consumers
rose $26 billion on an annual rate
of

indicated

merce

becoming

the

billion, mostly for the purchase of
automobiles.
Thus, the increase
in incomes and the greater use of

quarter

industry

ments

anticipated capital expenditures tures
by consumers may be re¬
conducted by the Securities and
duced, particularly for some dur¬
Exchange
Commission
and
the able goods where 1953
purchases
United States Department of Com¬ have been at a
very high rate and

pended significantly on expansion

"The flow of expenditures by gov¬

third

con¬

1953, and a year from now is
plant and equipment may be less not
likely to be much under cur¬
next year than this. The survey
rent record rates. Some expendi¬

in

credit

the

American

by the

new

generally been greatly enlarged in
it might well be
expected that business outlays for

of

clear

is

Increased sharply in the past year.

from

unless

recent years and

lion—22% of the total increase.

declining, there is a real
possibility that the total demands
the

of

which

total.

ment

up

stances

on

local

and

tories and United States invest¬

goods

few

State

of

including
housing
construction, new business plant
and equipment, business inven¬

economy

a

rate

Investment outlays,
increases
in
each
of

rising
standard
of
living.
JNow,
with
demands
from
segments

$2.3 billion—

rose

ly for schools, streets and high¬
ways
rose
$1.8 billion—7% of

a

some

secu¬

government expenditures, most¬

con¬

make

Federal

of

rate

expenditures.

schools,

other

and

services

and

plant

reasons

only 9% of the increase in total

lo¬

expenditures

annual

rity programs

struction, from business for new
plants, modern equipment and
larger inventories, and, as incomes
rose,
from consumers
who
in¬
creased

of

increase

completed

particu¬
pessimism

sum,

more

from

public

in¬

past
Comparing the
1953 with the

from.

quarter

the

the

over

expenditures for national

cal authorities

Koffsky

where

note

quarter in 1952:

The

an

and

to

came

third
same

pr o-

gram,

Appraising Outlook

demands

be

of

preparing the basis for ap¬
praising the outlook in 1954, it is

expanding def

for

In

Govern¬

ment

•

in¬
Basis

will

11

should pervade the economy. Yet it

investment in

end of this year,

private invest¬

erable

greater than their
larly if a feeling

some

security pay¬
existing
may offset perhaps % of a
siderations stemming from inter¬
billion.
Unemployment compen¬
national developments should re¬
sation would also cushion the loss
quire otherwise. The productive
pacity

able segment of the
economy, but holds rate of accumulation
has been declining. Looks for some decline in

consid¬

invest¬

work-week, particularly in over¬
time. ; Yet
there are offsets in
view which appear likely to ab¬
new plant
and equipment, which has been sorb much of the impact on in¬
stimulated by rapid tax amortiza¬ comes of some'lessening in eco¬
nomic activity. Income tax reduc¬
tion on defense-related
facilities,
has been appreciably higher so far tions will provide some $3 billion
to
consumer
spendable
income
this year than last. Much of the
after January 1, even though the
defense-related expansion in ca¬

Dept. of Agriculture

demand for products.

was

private

Some decline in private invest¬
ment
outlays appears probable.

economy

past

in

possibility for

expenditures will be expenditures suggest
a
slightly
offsetting factor amounting to lower level of employment and
$l1/2 billion or so.
perhaps some reduction in the

Agricultural Department economist, assuming no change in
psychology, sees little change ahead in the domestic

the

decline

some

ment and the

net reduction in total Government

an

consumer

For

declines

government

Business

ment

further

may well be realized during 1954,
the steady rise in State and local

By NATHAN M. KOFFSKY*
Bureau

(1839)

sector,

November io, 1953.

Company

Lee W. Carroll & Cn,
Kirkpatrick-Pettis Company

Wachob-Bender Corporation

Woodard-Elwood & Company

12

The Commercial and Financial Chronicle

(3840)

such

tablishments

1954

No Serious Business Dip in
By PAUL II. NY STROM*

efforts points out,

despite

without these

holds

business downturn, but
house

a

is

indications of

are

be
of business

minor recession

may

a

is

tory

of

there

production. Where
mass
production there

mass

is

be

must

distribution.

mass

wouldn't

b

with¬

possible
out

e

mass

pro¬

duction.

mass

pro¬

duction

are

results

the

of

progress

e

of

almost

com¬

re¬

placed hand production. Making
goods by mechanical methods
made it possible to reduce unit
costs.
This, in turn, encouraged
the sale and distribution of goods
wide

over

need

The

areas.

for

brought selling, sales or¬

advertising

and

ganization

into

use.

but

since

not

1939,
unit costs of

down

years,

then,

to

production have been sharply re¬
duced by such methods as:
the

of

plant in relation to the availability
and

of

economy

materials,

raw

transportation

labor,

power,

and

markets.

production oper¬
ated by power from water, steam
or
electricity, with atomic power
just over the horizon.
(3) The

use

of machines, called

machine tools, that

combine

proc¬

and

directly turn out fin¬
ished goods or parts of goods with
esses

relatively little intermediate
essing.

Continuous flow of produc¬

(4)

tion, from the incoming

raw

terials to the finished goods
for

proc¬

ma¬

ready

delivery.

essing that
output,
and

proc¬

regulate the rates of
check the quantities

that

qualities

seconds and

and

eliminate

the

imperfects of produc¬

tion.

The modern trend towards

(6)

automation, or push-button pro¬
duction, now in its beginnings.
These

steps, more' or less gen¬
erally applied to factory produc¬
tion, have not only greatly in¬
creased

unit

output, but, in most
particularly down to

industries,
1939,
unit
of

were

labor

successful in
well

as

as

reducing

other

intensive

been

the

present, wage pres¬
sures supported
by government or
political
connivance,
minimum
regulations

wage

Healey

directives,

collective

and

Walsh-

together

bargaining,

with

so-called,

have caused the wage rates in this

country to run wild.
employers had the will

Nor

have

to oppose

these increases for

they have gen¬
erally stood to lose nothing by
granting them because there were
scarcities

of

goods

ernment and the

ready

to

pay

Boston

by Dr.
Conference

Boston, Mass.,

and

the

gov¬

people have been
any
increases in

address
tne

continuous
and even in auto¬

of goods

flows

for

matic controls applied to the proc¬
of

esses

distribution,

in

neither

dramatic,

nor so

production.

some

important,

so

As

notable

than

the

consequence,

a

been

costs

higher

are

than

they

been before. This is not

ever

however,

say,

higher

production.

distributive

generally

have
to

of

with

are,

exceptions,

costs

Moreover,

re¬

trades

they have been

as

the costs of distribution

now

the

but

distributive

the

Oct.

19,

Nystrom
on




before

Distribution.

1953i

the

concerns,

wholesalers,

250,000

that

there have

gains from the intensive

no

as

the

distributing stations,
assemblers, as well

1,700,000 retailers and 863,-

500 service

establishments in

this

country. There were 911,000 stores
in 1948 whose sales

$30,000 per
stores

000

had

that

less than

were

There

year.

were

669,-

paid

em¬

no

ployees at all.

These, by the defi¬
accepted here, are parts,

nition

essential parts, of the modern sys¬
tem

of

distribution.

mass

This

myriad of small stores are the out¬
lets for large
quantities of na¬

tionally advertised and branded
goods. These shops serve hundreds
of thousands of customers.
They
in

are,

the

turn,

wholesalers

who,

with their customers, are as highly

organized

goods

tion.

house, the largest chain store

it

efforts,

we

they

Let
most

these

that such

sure

be

now

much

higher

J"

at present.

are

consider

us

for

been

be

can

would

than

not

important

single, but the

a

item

of

last

13

in

rates

hourly

years,

factories

have

factory

has

output

increased

but

trade,

these

sizes

and

constitute

in

per

man-

27%. This

rates

wage

of

other

in¬

and

tion has been added to the

prices

in

way

creases

There

goods.

which

factory
was

has

background,
since

least

these

in¬

retail

with

come

retail

trading
20-year

a

Much of the

World War II.

development has
establishment

the

There have, of course, been sim¬

man-hour in dis¬

tribution have been
in

the

production

even

less than

industries.

As

consequence, a larger share of
the increases in wage rates has

had

to

be

added

the

to

costs

of

distribution and eventually to the

prices of goods.

In view of these

cost

increases, it is truly amazing
that consumer prices are only 90%
plus higher than they were in
1939.

This leads to the belief that

labor's

gains in wage rates have
not merely been reflected in 90%
plus higher consumers' prices, but
that they have also

profited from

the intensive efforts made by em¬

ployers to reduce
eration

in

all

expenses

of op¬

other classifications

of expenses.
am

this

sure

the
as

last

JT

that

audience

gained
13

need

that

by

not

the

say

wage

labor during

unaccompanied

years,

they have been, by

any propor¬

tionate increase in man-hour pro¬

ductivity, is
causes

of

one

the

of

the

inflation

principal
that

this

country has experienced during
this period. Not until wage rates

This
ban

branches

and,

towards

movement

of

of

dense

city

to the outer
still more im¬

centers

environs. Probably

portant

as

increasing

has

cause

a

and

number
There

automobiles.

automobiles

the

been

of

use

now more

are

in this country than
Housewives would

telephones.
much

rather go

cars,

than

shopping in their
the

ride, in

more

or

promises
in

the

in

be

town

traditional

centers.

almost

sion

about

due

to

there is

Moreover,

constantly

distinct ten¬

a

urban

now

down¬

transportation

Efforts

(9)

at

Expense

Intensive

goes on.
The successful ef¬
forts have generally been applied
the

to

reduction

of expenses in
operations. At best, the
savings from these efforts have
usually been small, but the con¬

detailed

tinued effort all
front
tween
are

who

some

discovery

consist

must

of

servations

without

of

in

economical

is

what

ob¬

erations.

There

going

on

supporting data.
retail

Total

will

nrobabiy

$175 billion,
5%

higher

in

for

sales

to

amount

about

that is, from

than

the

1953

3%

retail

to

sales

1952.

ample

suburban

labor

controver¬

suburban

of

parking

space

stores

practical and

shopping

in

new

problems,

evenings, the absolute
trade

said

amount

to

lion

annually.

they

have

about

to

In

store.

attracted

There

were

bil¬

$20

recent

tion than any other

years

atten¬

more

kind of retail
food markets,

somewhat like supermarkets,

the

before
rise
to

a

tion

1930's.

are

But

the

long

recent

of supermarkets corresponds
rising trend in food consump¬
as

well

as

Supermarkets
retail

food

$350,000

higher labor costs.
departmentized

are

stores

per

year

with
or

sales

of

Food

more.

stores

using similar methods but
smaller sales are called
superettes. Supermarkets have
having

found that by

operating on
service basis, their costs of
tion

could

a

self-

opera¬

be

materially reduced,
perhaps 25% below that of the
older
type food stores, offering
sales service, telephone and deliv¬
ery

services and charge accounts.

The

cost

reduction,

somewhat
reason

ing

however, is
problematic,
for
the

that it is the result of shift¬

burden

the

consumer

from

consumer.

But

At least

a

of
the

serving
store

consumers

of

the
the

love it.

great many of them do.

What is their outlook?
dents

to

this branch

Some stu¬

of trade

are

from

neces¬

publicity

tension

high

of

attract

wide

a

to

radius.

The early supermarkets were very
simple, warehouse-like businesses,

abandoned

in

established

count, meas¬
control distrib¬

and

in relation to out¬

expense

put.

has

brought enormous sales to
retail stores. It is estimated

many

this

billion

that fall within this

will

this

under

approximate

influence

house

ing,

repairs,

and

equipment

ture.

estimated

ture,

all paint and

tify

color

the

attractive

an

beau¬

and

business

of

place

it

that

schemes

place

to

All of these improvements

shop.

It

sold
be

is

to
to

people

in

the

in

There
sale

this

75%

of

of

paper

will

year

do

the

work

are

said

to be

who

There

shops

homes.

furni¬

and
that

60% of all wall

consumers

themselves.
work

plumb¬

carpentry,

for the making of

even

household

tioning, refrigeration of great ca¬
pacity to hold perishables, and

include

everything needed for gardening,
home
painting,
paper
hanging,

market

requires special architec¬
modern lighting, air condi¬

$4

goods sold

The

year.

factory buildings. Now, the super¬

make

sales

widespread
possible use of

(10) The "Do-It-Yourself" trend

Suburban stores have, however,

volume

Their

op¬

is

the

record

ure,

makes utive

easy.

artistic

sales.

and

account¬

electronic devices to

rise

with

Supermarkets are now at
the top of all retail institutions in
of

cost

constant

The

often

(1)

re¬

awaits the

practical

of

interest

sies.

sity

sub¬

that

ing applicable to distributive

open

of

be¬

There

expense

some

form

movement

number

a

in

distribution

shopping hours, the need to keep

posal the appraisal of distribution

failure.

believe

progress
in

expense

difference

and

success

Distribution
dis¬

along the

the

means

that the sales

our

control

to

reduce distribution

expense and to

frequent slow-downs and

almost

Control

efforts

costs

at

time

business recession
watch
the

months,

house-to-house business grow.

duction

that

systems

merely

not

but to show gains
ahead.
If
there

any

coming

transportation
the

continue

years

should

stantial

into

to

to hold its own,

less dilapidated and over-crowded
lead

large pro¬

portion of total retail sales, has
recently shown remarkable vital¬
ity in some lines of goods and

subur¬

growth of population and the nec¬
essary outflow of people from the

selling,

House-to-house
in recent years a

never

trading is, in part, due to the

begun to encounter

(2)

ilar wage increases in the distrib¬
utive trades. But the increases in
per

brief

reduce

to

furniture.

even

(8)

has become
in the years

but

significant

suburban

of

suburban

at

trend

of it.

more

movement

towards

centers

kinds,

distribution.

mass

the

In

no

could be covered.

productivity

of

all

of

of

hundreds

What Is Going On in

wage

in productivity in produc¬

creases

stores

help

can

such as, changes in the patterns of

staggering difference between in¬
creases

channels

many

of

depart¬

enormous

These

store.

increased

175%. During the same period the
actual

the most

or

sys¬

expense

distribution, labor costs. During

the

tem,

ment

to

and cranny
of our
the biggest mail order

nook

every

carrying

in

economy as

Had

of

customers

distributors

or

efforts to reduce costs in distribu¬

increases

years

to

Some

in mechaniza¬

power,

planning

in

tion,

I

Since the opening of World War
and in nearly all of the

down

reduce

to

has been made in the ap¬

progress

to

II

efforts

distribution.

of

costs

costs

Pressures

trade

general

large department stores.

production.
Wage

great retail

the

also

a

(5) Automatic controls of

The

(4)

The

towards

and

hour

Machine

(2)

to be

highly
distribution includes not

mass

merely
but

failures.

seems

bulk

in

location

Suitable

(1)

So

and

in supermar¬

ing

being attempted in many
other branches of trade, such as the amount of the unit sales can
Pre-packaging is
variety stores, drug stores, depart¬ be increased.
ment stores, hardware stores, and now used extensively in the sales
of foods, produce, clothing, hard¬
even
in
a
few
specialty shops.
There have been both successes ware,
musical
instruments
and

brokers

costs

the

Over

ership.

offered

as

is

troleum

been

and

of
its

own¬

tion such
kets

similarly,

have,

there

have

which

pletely

markets

increase

to

systepri

character of its

Self-service and self-selec¬

productivity in the production in¬
dustries,

revolu¬

machines have
Nystroin

efforts

in

Pre-packag¬
pilferage.
By including in the one package
the things that should go together,
requirements.

sumer

(3)

supermarkets

in

power

H.

the

for

the

of

part

a

the

or

peak.

manufacturers' sales branches, pe¬

sults

in

tion

Paul

intensive

are

indus¬

the

trial

costs,

there have been and still

as

plication of

and

all

mass

distribution

t h

Just

the

Both

above

goods.

Mass

distribution

substantial

including

prices,
profits

on

production regardless of

mass

size
Mass distribution is the co-rela¬

is carried

production

factory or processing plant
whose output goes out into the
markets of the country, that!fac¬

sounder basis.

tive

in mass production

necessary

every

means
on

by giant depart¬

as

it is in mass distribution. Wher¬

ever

slight

a

small

by

concerns,

but, in general, the trend towards aging, when well done, makes
sales through supermarkets
selling easier, speeds sales, and
seems not yet to have reached its
goes far towards satisfying con¬
more

well

as

stores..

as

as

they would be much higher

re-establishment

and

cleaning

says

Warns there

measures.

large

by small

The inclusion of small concerns

already taken, distribution

measures

have increased—but

costs

cl^ear that mass distri¬

is served

by

ment

like to make the

would

very,

stores, as well

National Retail Associations

specialist, in appraising mass distribution

Veteran marketing

I

stores.

point
as

Association

President, Limited Price Variety Stores
Chairman, Central Council of

department

as

stores, mail order houses and chain

bution

Columbia University

Professor-Emeritus,

of

Thursday, November 12, 1953

...

o

million

11

over

has

been

small

boom

a

power

tools.

of The sales of these tools in 1947
to
$6 million, but in
maintenance and of operation of amounted
supermarkets is about double what 1952 they amounted to $80 million.
cost

it

The

money.

expenses

back in the

was

1930's, and the

Part

the

of

Do

-

It- Yourself

end

of these expense trends is not

movement may

be due to the fact

yet

in sight.

that

makers

the

home

of today,
school, had
courses
in
manual
training and
home economics.
Now, as home

salesy never a
substantial percentage of total re¬
tail sales, is perking up in unex¬

when

pected quarters. Formerly most of

makers,

such

people

knowledge they gained in school.

town

Many of the men in service dur¬
ing World War II learned to work

(5)

order

Mail

sales

living

in

rural

areas.

Recent

there

is

a

made

were

to

small

and

reports indicate that

considerable- increase

in mail order sales to

Apparently there

city dwellers.

are many

urban

with

they

they

tools

who

It-Yourself

conditions

traffic
the

than
in

brave the
shopping at

ment

The
in

modernization

retail

tablishments

wholesale

and

has

made

putting

now

goods

the

sale

of Do-

represents

the

effort of home makers to circum¬

men

move¬

that

believe

vent the

nearest retail centers.

(6)

are

knowledge to good use in
their own homes. There are some

from

catalog

and

applying "the

are

that

customers who would rather shop
a

in

were

high costs of union crafts¬

who would otherwise do most

of this work.

es¬

remark¬

(11)

Credit

sales in

all

forms

increasing, but more espe¬
during the last 7 or
in
installment
payment
8. years, and: promises to extend cially
sales.
This form of credit selling
well into the .future.
Moderniza¬
seems to be the. only practical way
tion means not merely the im¬
in which furniture, home furnish¬
provement of the building, but
also of the equipment and fix¬ ings, appliances and other heavy
be successfully
sold.
tures, not merely for greater ef¬ goods can
are

able progress

Consumer

credit

is

as

essential

impor¬
to
distribution
as * commercial
in retailing,
credit
is
to
manufacturing and
to try to recover some of the con¬
creases in man-hour
productivity,
wholesaling.
Credit
sales
will
ditions which in the years before
can we possibly
escape from the
World War II made housewives certainly continue to grow wher¬
danger of further inflation which,
ever
merchandise unit prices are
think of shopping as fun, instead
if not stopped, will lead to na¬
Supermarkets
high enough to bear the additional
tional disaster.
Every other method or proce¬ of, as at present in too many cases, costs of
carrying charges. Bank¬
as a nerve-wracking test, or a sort
dure ever tried before has had its
ers
are
Mass Distribution for Small
increasingly getting into
of battle of wits
as
well as of
limits
of, profitable application.
the credit selling act. A recent re¬
Concerns
brawn.
The limits are the points where
port indicated that banking facilir
From
the
announced
title of
(it. Pre-packaging of goods by ties are now offered as
g means
this paper it is possible that it diminishing returns set in. Dimin¬ m a n u f a c t u re r S, particularly in
of carrying charge accounts for
might be assumed that it was to ishing returns have obviously been transparent packaging materials,
deal with large distributive es¬ reached
in
some
supermarkets, is expanding rapidly. Pre-pack¬ retailers in over 60 shopping areas
can

be

creases

stabilized

made

and

wage in¬
proportionate to in¬

beginning to ask whether there
may
be limits in their growth,
and, if so, where those limits are
and when they may be reached.

ficiency,

tantly,

but

even

particularly

more

Volume 178

Number 5272.. .The Commercial and Financial Chronicle
i

}

\

*

'

*

r

i

i.

i

I

-

r

adjustment

may not

His

now

perhaps in

plateau

as

a

From

re¬

if

as

1954

T?y, of this country is
high

■a

or

Washington

it

The

Ahead

now on

result of

^inflationary boom, the long!
est of such
inflationary periods in
history of this country. A look
the past
history of our economy

a

of

shows

-

a

continuing

recurrence

of

tions^Thr"3 in bus'ness condidenS P business no serious stu¬
dents of
cycles who do

tfaueeXThe
The
tinue.

ese c'h?ngeslevels of
to conhigh

n

present

employment,
«mes

and record sales
may contor several
months more

tone

The

present

indications

anv

CVe"
some addi¬
business increases before

Canal
tional

toe turn comes.

beheveSthat
that
next

would

a

good

many

it may

12

months.

like to

"if

But

W6" aS economists
occur during

oeheve

1954

of

6 recessi°n are. minor.
hnli
be

Tterl

the

pfrsonalin-

high

Strange ai

there.are those
it

see

come

who

before

literally burning up his enemies but the fact
Senator Joe McCarthy is coming to be more appreciated
Eisenhower Administration. There is a growing
tendency
kicking him in the pants and to realize that he is a badly

S/V d°es come, it
fce disastrous. It

need not

in

clever

a

a

sounder foundation to
take fuller

°uf t!le next risi"S

hP"

riod

Pe¬

the business
economy.

in

Some

the indications that a
readjustment may not be far off
are.

of

(a)

The slowly rising busi¬
failure rates. (b) The increase

ness

the number of

m

employment

(c)

ing.

A

total

the

(e)

current

billions

of

Most

dollars'

not

We

the

regret

defense production if

that it is the

sume

wards

of

is

several

worth

production.

should

noticeable

reduction

in

decline

we

in

may as¬

first

step to¬
reestabhshment of a

the

of

all

of

these

ence

total

on

a

factors

about

was

have

ever

the

square

in

volved

around

Matthews

his

his

.as

committee's

retarding influ¬
through the

sales

Sharpening- Competition

Sharpening

competition

characterizes most business activ¬
ities in the American
economy to¬

day.

One evidence of this is the
expanded expenditure for and the
more intensive use of
advertising
and

sales

promotion,

ganization

and

accounts

that

years ago

portant

to

out

seek

to two

up

or

considered

were

or

reor¬

employment

salesmen

more

the

of
new

three
unim¬

undesirable.

even

No

is

one

turning down any business
promises a profit in these

that

days.

witnessing the return of
salesmanship and customer serv¬
are

as

replacement

a

for

before.

Courses

selling offered
by schools and colleges are better
attended than ever before.
on

In addition to the

increasing in¬
terest and pressure for selling we
have all seen the beginning and
are likely to see a tidal wave of
all

sorts

of

of

sales

promotion,

The

went to work

on

for

magazine.

a

been

the

caused

lot

attacked
the

of

the

editors

of

considerable

red

Protestant

had

Matthews

faces,

clergy. -.1

done and

the

read

Matthews

had

Carlisle

Uatgerun

the

"liberals"

tion and

the

saw

article

on

it

as

a

supporting

attack

an

the

on

and

which
such

no

has

him

in

Catholic

a

level-headed

clergy.

denunciation

general

McCarthy.

of

It

the White House got three

Jew,

—a

of

Catholic and

a

indignation

in

story

the

of

that

around

that

the

White

in

letter

a

imagine that this would

he is

go

or

that

as

phony

the

methods

and

devices

such

as

birth

of

rates

recent

years

he hated to admit there was a Com¬
The

homes

You

to

the

McCarthys

the

which

and

Jenners

and

the

variety of sales bait.

witnessing and
on

have

these media
huckster
out

radio

ever

and

been

wide

are now

shall see
hysterical

we

of the most

mercials

We

stamps,
a

in

this

a

hues,

sit

on

farm

even
com¬

since

invented. Phony

were

methods

the

you

want

can

Democrats,

(14) Finally, but most impor¬
tant, a decline in birth rates dur¬

ing the next decade seems inevi¬
table. The changing character of
.J?roves

this., ..The

high

country

statistical




euphonious

did

to

this

their haunches

demonstrations

Cabinet.

He

cooked up

this

abuse

million

their

about

jibes

the

or

about the

the

take

and

should do

They

country.

only experienced politician

knows

the

tricks

of

in-fighting.

blast it is to be hoped he has several more

a

to

go

back

to

challenging slogan:

selling apples?"

The

Republicans

conditions in

the Democrats'

record.

CONSOLIDATED RESULTS OF OPERATIONS

For the three months

early 1940's and again from
are clearly beginning
hdsitate a bit on the addition of

1952

1953

1952

$ 7,794,300

$ 7,032 992

$30,916,812

$27,138,084

1,312,623

1,372,992

5,640,432

5,713,787

359

204

27,574

28,393

8,406.188

$36,584,818

$32,880,269

$ 5,041,100

Operating Revenues
Electric.
Transit

third,

fourth, child.

or

ended September 30

The birth

"

1953

to
a

For the twelve months

ended September 30

1945 to 1953

erably
1946

the

below

—

Heat

peak

years

of

-

Total

1949.

to

%

A decline in the

percentage rate

of births and even in the absolute

—

our

in

population is

the

next

five

likely to
to

ten

occur

years.

this forecast is correct, then

ufacturers
now

and

reaping

the

a

retailers

man¬

who

are

golden harvest from
sales

enormous

foods,

If

of

infants'

toys,

play-things, clothing
and other goods that children re¬
quire, had better watch their step
for alternatives

of

sales

these

start

to

to

have

the

will

be

when

decline.

method that will appeal to
retailers

take

goods

to

Operating Expenses

grow up

The

2,770,134

2,609,130

978,515

869.470

3,773,794

3,329 049

592,352

2,419,570

2,414,690

1,180,000

1,128,700

5,144,300

4,099,200

—$ 7,437,113

$ 6,777,477

$29,592,862

$26,684,529

$ 1,628,711

$ 6,991,956

depreciation and amortization—

on

income——.

Total

-

—

Operating income

$ 1,670,169

...

-

!

45,060

2,314

1.673,753

$ 1,631,025

$ 7,037,462

$ 6,240,800

403,348

$

income

that

chil¬

Interest and Other Income Deductions.—

513,518

1,626,759

1,830,845

Net income

$

-

1,117,507

$ 5,410,703

$ 4,409,955

119,350

859,824

449,911

998,157

$ 4,550,879

$ 3,960,044

2,001,360

2,001,360

$2.27

$1.98

1,270,405

$

215,763

Preferred Dividends

to adulthood.

Financial

45,506'

3,584

——-——

.,—

$ 6,195,740
"

"

Other Income

—,

Earnings

to

9,191.360

621,090

$

626,418

Provisions for

Gross
to

Joins F. S. Yantis Co.
(Special

-—

General taxes

Federal taxes

10,212,912

$ 1,360,383

operation

Maintenance

$ 5,272,152

2,309,156

708,791

production

1,256,709

2,583,006

Fuel used in electric
Other

many

dren will require year by year as

they

$

'

One

continue

merchandise

$ 9,107,282

-

,

number of babies and children in

probably
badly, but it is a pity

the

a

conglomeration of rascals of many political

ask if the people wish to return to the many unsavory

so blithely undertook
responsibilities pf parenthood

will

of

of

Moreover, the

group.

age

in the

that the money expended in these
methods will be wasted.

population

one

They should keep

Republicans have.

Brownell is

Eisenhower

couples that

television

tried

is

AND SUBSIDIARY COMPANY

reaching marriageable ages. They
were born in the early and middle
1930's, when the birth rate was
very low. There are fewer people

give-away,

programs

The

party.

COLUMBUS AND SOUTHERN OHIO ELECTRIC COMPANY

now

are

of young men and women who are

their

trading

his

of

Communists

coddled

Democrats

The New Dealers in their campaigns had a

may

falling off
sharply due to the smaller number
new

place

of

were! charging

Republicans

were

merely the logical result of the
high marriage rates since 1941 and
particularly
since
1945.
Mar¬
riages and the establishment of

look

use

welcomed

his sleeve.

"Do

necessary

if the Wisconsin dynamo were through.

in

than

surely
as

he

Truman's dealing-

of

explanation

he did

as

Roosevelt, on the

Communists;

against

The

Communists

soft soap.

to

it.

politics.
It looked

As it is he is going

rate, it is interesting to see Brownell, in effect, giving

ideological

against the President's grain,

constantly being pressed to do this

an even

coddling Communists.

Now that he has fired

solicited

House

feeling

no

Administration.

dollar Cabinet.

prominent, politically active clergymen

Protestant—to write the President

McCarthy;

him to

that the former President's loyalty is

"liberals."

holding company for

fire.

sure

clergymen to take this action; that they did not initiate
can

but

a

well known in Washington

was

the public constantly in mind of what the

(McCarthy)

up

these
You

about

a

is

White's pro-Communist-

way.

is that he despised

the most effective issues the

situa¬

the

was

Administration

with the Truman

in

play to

a

Harry Byrd jumped into
There

it

The fact

support

some

and

Protestant

Senator

tied

he died

However, Attorney

If the former President had not spoken so quickly,

his

in

with

rather

the

Even

has

had

At any

of

few

thing.

getting McCarthy

of

exploitation of it.

with White is probably that

manner

means

real

Henry Morgenthau

fellow

as

having

as

seeking to make

and for all. The picture was created of

once

editors

politico-religious possibilities

sold the President

pretty bad but it was

has disclosed that Truman appointed

hand,

them

Communism

on

a

widely prevailing sentiment

any

without saying

goes

other

-

by

done

a

though not

against Communists in govern¬

cry

other elements which he had

some

represented

was

over

involved.

munist

discussion

up

One

seriously.

more

the past,

be hard put to explain the case away.
It

display of distorted reporting that has since

a

sum

in

the editors

is his weakness, he might be able to come up with a more con¬

not

B.

generally

A clever mind at the White House

the

the

In

subject

a

and

extended

come

as

article Matthews had written

an

critical

vincing explanation of his handling of White.

Staff.

of

of the country rather

press

sales contests, merchandise clubs,

that

Chief

J.

rather

devastating, breath-taking

higher position.

-

mere

order-taking. More books are be¬
salesmanship than ever

ing sold on

more

Dr.

taking his disclosures

rates have already sagged consid¬

We

ice

of

For some

J.

high Administration official, the Attorney Gen¬

a

was

but Brownell

a piece of work as ^
presumably fair,: and 3'
game of politics.
It re-V

employment

see

there

influence

but

great

we

most

a

shady

as

seen

back with

came

N.

again riding the headlines and

been

General Brownell

in

to

It

.

I

Then he

Monmouth,

is

channels of distribution.

(13)

before

time

a

be

had

Fort

The story about Harry Dexter White is not new but

ment.

count.

peace economy. But the combina¬
tion
certain to exert

for

been

to

seem

Now

to the Adminis¬

seemed

has

who

relatively quiet for several weeks.

at

eral, joining in the hue and

needed

There is :>
doubt about it, and I don't know just hpw. ^
apparent it was to the general public, but theyhad the Wisconsin boy on the floor
taking the

de¬

certainly

the

no

has

in

modities.

fense

in

17%
that

1951. (d) There is
the exports of many
American produced com¬

our

the

of

income

by

to quit

greatly to diminish his effectiveness.

since

decline

°f

which

gradually declin¬

reduction

farm

occurred
a

is

in

areas

that

maneuver

was

certainly preferable to conditions at Fort Monmouth.

that

good graces, at least its near good' r
graces, constitutes a highly laughable
story,
too, on the ups and downs of Washington poliv *
tics.
It was only a few months ago that the .vv
White House joined with the Senator's enemies

may even be the

of a house
cleaning and a
reestabhshment of a business on
means

is

tration's

heCti0" in November,

if

His emergence

he

when he wrote that McCarthyism might be

is

political asset.

but

smacking their lips.

McCarthy baiter, seemed to

By CARLISLE BARGERON
It

them

f:l

■

the disclosures

he

now

it

were

bang with

generally

the
at

i

«

enemies

time

of the News

14-

a

4

i,

not have noticed

be inevitable

but it certainly looks
may occur,

11

i *

at a cost of 5% of
the amounts
collected for their services.
A business recession

13

(1841)

,(•

t.

Chronicle)

on

common

shares

_$ 1,054,642

Common Shares Outstanding at End of Period-.

Earnings

per common

share

—

2,001,360
$0.53

$

V

2,001,360

$0.50

ELGIN, 111.—Raymond F. Schlie
has joined the
&

staff of F. S. Yantis

Co., Inc., Tower Building.

Schlie

was

Mr.

previously with Crut-

tenden & Co. and Reynolds & Co.

This is

an

statements

interim statement.
are

examined

The

Company's fiscal vear ends December 31, at which time its financial

by independent public accountants.

.

,

.

November 12, 1953

The Commercial and Financial Chronicle... Thursday,

(1842)

.14

ing the

New Treasury

dear to
of

describing background of the Treasury's situation, Mr.
Tuttle lists "elimination of waste" as the first "new policy"

After

Debt

and

problems,

time

glad to speak to you today
Treasury Policies," be¬

am

''New

with Region

the

feel

I

cause

that

policies that

there

some

are

We
as

Treasury

tne

billion dollars.

being pursued by

are

a

pump

that

caused

new

that

and

important.
What

seems

not
to

is

say

intended

was

In

be

partisan
political;

or

it

is

There

is

reason

P.

early days of

one—in

like

consider

to

with

scene

attempting to

are

background,

to be on

and

come

which

must

period

high plateau of in¬

a

productivity,

well as
employment; a peak
government debt and

maximum

of

maximum

taxation;

as

and

ominous

tinuing

con¬

a

international

threat.

These

the

for

foreseeable

future

tors

the

on

national

ac¬

must

scene

lElimination

of

at

waste.

even

I

our

The

The

cam¬

paign than the issue of waste and
extravagance in Federal spending.
time

in

two

dec¬

ades
real
forthright
executive
leadership has been given towards
saving in government expendi¬
tures for the sake of

It has
to

been

make

ing

saving itself.
pleasant and easy

so

happy by giv¬
something they want,

everyone

them

that

the

habit

has

until

grown,

it is difficult to reverse the trend.

Many necessary and useful ex¬
pansions in the area of what the
Federal

Government
do

snould

been

for

its

developed

3;Iowever,

and

can

citizens

in

recent

have become

we

have

public debt is

now

mately $272 billion.

We

so

and legitimate
as for many

proper
as

well

-were

not

where

along the line

ti ack

of

justified,
a

few

that

prior

cautioned

at

us

to

that

some¬

points.

the

National

time

one

pare

which

down

ex¬

penditures to the nearest million
dollars

in

'An

round

numbers

we

ourselves at the end of this

iound
era

in

a

last

and are thus spending

years,

faster than

money

ing it.

As

in

20

that has

years

policy of

a

collect¬

we are

result, the first Ad¬

a

ministration

instituted

and

year

and

economy

retrenchment has been faced with

the unpleasant task of asking Con¬

to

gress

Used

by Mr.
Car

L:ioxi, Miss., Oct. 9,

Tuttle

Dealers

1953.




before

the

Association,

This

Chamber

of

I

pected, but it nevertheless makes
it

awfully

difficult

economize. Here is
has

lot of

a

to

begin

to

program that

a

merit, but it is not of

top priority.

It does not compare

in

competition for the taxpayer's
dollar with many other essential
activities.

Yet, if the government

seeks to cut it out there is always

lot

a

of

anguish.

"turning

back

Some

the

it

call

clock."

Actu¬

This Administration has adopted

the view

that the American form

continue

deficit

our

done

to

enable

enable

us

financing.
to

us

credit

keep

good

in

was

that

to

us,

to

the

extent

It

now

much

appears,

gratification of the

Treasury, and the rest of
Treasury officials who are

concerned with taxation and

management, that we may
through.
This matter of
is critical.

economy

in every

level.
for

uary.

drastic

It is stressed
every

result, appropriations

a

are

$10 billion less

some

in

recommended

man's

debt

squeeze

department and at

As

1954

than

Mr.

Tru¬

budget message last
There are many more

Jan¬

omies to be made.
to

to

Secretary

the

the

two—by
that

light daily.

has told

Our

that

us

New

from

vulnerable

an

econ¬

ones

come

petition is keen, and it must be
sound
end

project,
with

up

the

indeed,

that

increase

an

The

Third

third

Policy

others exist

ing this

a

I refer

one.

of achiev¬

means

policy of establishing sound mon¬
ey. It is the policy of establishing
the honest dollar, the policy that
tells

the

ment

citizen

will

assure

an

do

all

in

the
its

is not the aim

period;"'it

sirable if it

solvency.

back"

prices

American

Policy

fs the Treas¬

ury's responsibility to pick up the
tab, is to reduce expenditures

while

in

not

the

or

a

any

would not be de¬

possible to "roll
to
such
a
level.

economy

"dishonest
in

the

has

adjusted

to

attempt
of the

terms

to

cheapening of the dollar.
just

another

mean

way

artificial

controls

on

the

of

This is

saying

we

inflation, and
it

not

restrictions
American

by
and

omy, but by living within our in¬
and

debt

by

putting

management

end to
oractices

an

that inevitably lead to inflation.

Secretary
Humphrey recently
of "The Three Pillars of

spoke

Sound
Oct.

1.

This, too,
pretty

was,

and

difficult

trend toward

to

Money"
["Chronicle" of
oage 1]. These three pil¬

lars which form the solid

base of

themselves

is, hard. It
stop

this

continually expand¬

dear

to

means

require

such

tremendous

outlays.
The

second

pillar

of

sound

properly
functioning
System, is once

money,

a

Federal

Reserve

the part it was
created
to
play, which was to
stabilize the economy for the ben¬
efit of the country as a whole.
During and after World War *11
playing

more

Federal

Reserve

System,

un¬

domination,
lost
much of its independence.
It was
Treasury

by the Treasury to raise

precedented

of

amounts

un¬

money,

and, during the War, this require¬

completely
overshadowed
policy. As long as

monetary

the

in

continued

War

and

kept

govern¬

and

wages

well

in line, there
much trouble, but when
controls

direct

1946

without

moved

tem, and, third, proper debt man¬
agement.
This Administration is
working constantly to strengthen
all three pillars.

being redeemed and redemp¬

are

tions will decrease still further as

and

more

they

people learn that

more

keep their bonds for an

can

additional ten years and earn

3%.

The

purchaser of United States
Savings bonds is a direct share¬
holder in America.
The regular
bond buyer
He

gains three ways:
the

owns

world's

in¬

best

builds financial security

He

himself and
He

of

also

were

re¬

concurrently

of the War years brought

excesses

inflation and

hardship to millions

by

money

and

free

to

allow

the

money

to

have

its

demand

for

and

normal

natural effect and to

Secretary

Humphrey

cently paid

Secretary

in

performed

his

intelligent,

in

supply funds

patient

"hard"

has

policy.

in

policy.

money

Treasury,

money

the

believes

It

like

It,

"sound"

a

that

Treasury

we

as

good

nomic stability
recession.

justment
rious
and

without

The third pillar of sound money

debt management.

proper

debt

stands

now

than $273 billion.
which

this

is, the

debt

The

at

The
more

manner

in

handled—that

is

in which maturing

manner

issues

refinanced and

are

sues

placed—has

tial

bearing

a

is¬

new

very

substan¬

our

nation's

upon

too

early.

It is the firm

intention of the Treasury to offer

intermediate

more

at

issues
future.

and

long-term

opportune times

Care,

not

used

to

of

in the

will be
the market in

course,

press

competition with state, municipal
and
a

private financing which is at

peak of demand at the present

time.
Too

rapid

movement

on

our

part at this time in crowding into
this market and increasing the al¬

ready

demand for long¬

enormous

term

er

funds

still

further

the

interest

and

even

might

unduly
rates

and

well

very

press

for

deny many

ernmental

up

all

believing that this ad¬
be made without se¬
we

essary

also

on

other gov¬

private borrowers

First,

this

country,

achieve
be

is

our

opportune times
debt

out

hands

of

of

the

private
Savings

I
pass

let

cannot

to do

a

even

balanced

a

pursuing

goal to
a

move

at

portion of the

banks

into

the

investors.

spending
program
for
defense.
though the expenditures are
met by taxes, the program is an
inflationary force which will be
with

for

us

Second,

ling

time to

some

have

we

evidence

come.

almost

from

into

effect vigorous

sound money.

little sales job.

We

to

putting
for

programs

That has been true

of

Belgium, Germany, Holland,
and of Italy and England. If they
do

can

it

destruction

after

and

with

we,

our

do it. too.
have the long history

can
we

of economic progress

of this coun¬

It is free competitive enter¬

try.

prise that has made
move

away

subsidies

gradually
lease

great.

us

As

from controls and
props and

and artificial

reduce
fully

more

taxes, we re¬
the forces that

brought us prosperity in the past.
As we strengthen the dollar and
people's

renew

we

in it,
saving
provided the

confidence

restimulate the flow of

which

has

always

Surely,

capital to build America.

of these

afraid

not

are

great,

free forces.
In

these views that
move from an
inflationary economy, Mr. Bur¬
gess pointedly remarks that this
effort
will
require
imagination
and good judgment by the busi¬
ness community. "There is nothing
automatic about it," he says. "To

we

presenting

successfully

can

make

a

free

work,

economy

the

participants have responsibilities.
They must be nrepared to take
risks

some

and

from

out

come

irnHer pr»vemmpntal shelters with¬

out

panic.

For the enterprise sys¬

tem to work there must be enter¬

prise."
The last
wish

to

new

Treasury

with

discuss

Treasury's 'new

policy I
is the

you

This

policy.

tax

tax

policy has several points.
The first is that the Treasury be¬
lieves taxes should be levied for
revenue

social
the

only, and not to work out
or
to redistribute

reforms

wealth:

second

citizen

Congress

will

the

be

is that in

laws

the

of

Congress

by

American
of

the

internretation

passed

opportunity

start¬

Europe

countries which have turned from

the

Bonds
this

when

budget,

tremendous

a

Even

new

nec¬

funds.

It

wisdom

use

enterprise.

we

loans

opportunity to obtain the

an

principal

can

trouble—if

will

we

Entirely too much of this debt
matures

business

a

He cites three

for

reasons

we

makes good times.

national

great believer

a

ability to move from a long
period of inflation to one of eco¬
our

strength,
Third,

System has

wise

and

public debt.

our

Burgess is

Reserve

Federal

debt

in this difficult matter of

handling
Mr.

of

the service he
to the country in

has

counsel

charge

for

management,

The

is

re¬

Mr.

impoverishment,

money

has

high tribute to
Randolph Burgess, Deputy to
very

a

with normal growth.

do

helping to
and a sta¬

ble honest dollar.

to keep pace

no

security

inflation to prosperity by

has now been re¬
the Federal Reserve

policy

is

the

the

to

country

our

for

his family.

contributes

maintain sound

releasing the Federal Reserve, the

econ¬

a
sound monetary system, as de¬
amounting to waste, were never¬ tailed by the
Secretary of the
theless, made for purposes which Treasury, were,
first, a proper
in the light of our extended con¬
budget policy, second, a properly
dition, were not strictly necessary functioning Federal Reserve
Sys¬

is

vival

devalue,

dollar, all of

is

Sales are sub¬
stantially greater than last year.
Only a fourth of matured bonds
healthy state.

a

the

of

sion

projects

time when provi¬
for national sur¬

a

economy.

the goods and property bought on
an inflated market. It
is, however,

the

second

policy, which is a
Treasury policy only because it is
principally espoused by the Treas¬

which,

to

itself pretty well to today's dollar,
and it would
be little
short of

come

New

for

penditures

their hearts at

ex¬

were

prevent

it

of

return to the dollar of 1940

placing

and because

govern¬

power

Treasury, obviously, to achieve
earlier

and

temptation to urge increased

enduring value to their

It

money.

that

to

ury,

the

to

now

in

departments

various

the

as

an

managing the national debt.
The savings bonds program

its

agencies for their wholehearted
cooperation. It must also seek the
cooperation of the people of the
country
who
must
resist
the

versed,

new

doubtless

is

vestment, earning 3% with abso¬

expressed

of Americans.

Treasury policy
most important
of them all, because in a way the
is

we

The

even

number of our citi¬
important factor in

possible

zens

lute safety of principal.

This

New

not

Second

can

appropriation.

same

more

The

or

a

est

the Congress and

so

com¬

and

Buying

investor.

holdings these bonds by tne great¬

indebtedness to

wasn't

is provided for. The

program

individual

has

tipn for

the desire and, in fact, the policy,

hard and unpleasant task,

encouraging start, the

fairly

of the Treasury to prevent further

our

With this

re¬

soundest fi¬

the

of

one

nancing programs for the govern¬
ment
is
the placing
of savings
bonds in the hands of the small

Administration

prices

budget

appropriations

year.

controls

our

1954.

less than estimated

are

ceipts for the

ment

no

but is is essential to

which

sion, each other expenditure must
merit
consideration
in
competi-

must have

a

have total

we

the

part of

fiscal

Also, for the first time since

1948

ment

Secretary

operate well within -this fig¬

year

the primary need for an adequate
defense
against outside aggres¬

that

for

planning to spend
than the year be¬

are

we

this

used

budget in the

own

our

years

less

bring us to disaster
through inflation, and regimenta¬
tion followed inevitably by eco¬

dollar that is left after the defense

of

estimates

recent

the

Therefore, given

in the
the last Ad¬

For the first time in the past few

der

collapse.

irom

cut

ministration,
to
approximately
$3.5 billion according to the most

attack, and
unsound fiscal policy

external

an

Treasury Department for this fis¬
cal year is a maximum.
He will
be sorely disappointed if we do

It is

to

been

projected

as

Message

Budget

directions:

two

would

The

government's

t^e

one—from

limit

debt

not done to

was

was

the

the

is

government

has

year

billion,

other

is strictly human,
just what is to be ex¬

is

this

$11

Com¬

can

attitude

it

and

billion.

This
to

increase

position where it seemed jn the national interest.

address

]>tticnal

of

pur¬

have lost

we

decimal

characterized

Government

still

are

spending under appropriations and

ac¬

(Parting with the frame of mind
that

approxi¬

ure.

resulting need for
larger and larger expenditures for
poses,

Situation

years.

customed to the

these

Debt

couldn't honorably and legally
cutback the commitments already

suppose

you

in

out the necessity
for
achieving a balance between the
government's receipts and expen¬
ditures.
The prospective deficit

pointing

nomic

during the years of
highest national income.

we

raised dur¬

was

ing the recent Presidental

first

to operate

deficit

a

of

the

taxpayer's

We continued

money.

elimination

For

the

of

became wasteful

we

and profligate with our

made.

of

was

of

result

a

The first new policy .sponsored
by the Treasury Department is the

stronger issue

mottoes

handed

Waste—First

"New" Policy

no

the

were

carrying out the mandate that

perform their roles.

a

former President

a

Atlanta

destruction
As

It

ground against which today's

from

as

appointee in
Southeastern

budget policy, I have al¬

proper

ready discussed at some length

fore.

Worth, Texas.

ally it is cutting the suit to fit the

day.

of 275

must take into account this back¬

be

Keep everybody happy!

Any discussion of national pol¬

icy

what
to
him
backdrop
of

Keep the money in circulation!

authorizations

be sketched in very hastily, shows
us

a

my

cloth.

you

play their part:
This

be

small

effected

against

new

a

briefly the backdrop of this stage
on
which today's actors on this
national

who

to

these

Administra¬
tion to speak to you, is that you
are prepared to hear a new view¬
point expressed, some of you, I
hope, because you expect to agree
with it; and others, no doubt, with
the expectation of critcizing it.
Before, however, discussing
these
new
Treasury
policies
I
would

government official

planned inflation.

minor

a

society.

our

little encourage¬

very

seemed

Tuttle

offi¬

cial—even

was

savings
Elbert

gov¬

ernment

place in

in

would

imagine how
swamped with protests.

was

miserly spoil-sport

a

no

employee

or

you

a

as

ment for any

But, I suppose
invite

not

was

who tried it

person

who had

controversial.

the

rare

depicted

a man¬

that

ner

the

be

to

there

climate

a

only no enthusiasm for saving, but

in¬

not

tended

said in

spending

good thing for its own sake.

a

the

merce,

thinking

to have found that

such

state, and
of

Atlanta

Republican

a

2

operation

area

quartered

of

Washington

ended,

need

that

economic

our

As

spending

requirements, and

war

of

much

I

national

time

the

by

are

by

era

an

heaviest

our

are

of spending
primer into the era of

passed

Department

and

town

shifted to Ft.

them out at the next

round

to

was

Region

4, which meant that

Southeastern

centered

easier to push expenditures up so
as

consolidate

to

home
I

Administration

Aeronautics

going

was

ago

a

for

announced
that the Civil

example, it

some

national credit sound.

on

diverse views and fre¬
diverse geo¬

many

For

of keeping the

importance

any

quently
of
many
graphical areas.

sponsored by the Administration. As second new policy, the
aim is to reduce government expenditures wherever possible
or advisable, and the third, and most important "new policy"
is to establish sound money and an "honest dollar." Discusses
National

size that is not
the hearts of many people

expenditure of

three pillars,

The first of these

ever

that

feel

Pillars of Sound Money

of Federal expenditure
so
slightly in an

era

turn

opposite direction, especially since
there is hardly a governmental

Department

Counsel, Treasury

General

fcj

Policies

TUTTLE*

By ELBERT P.

i! r

and

to

tax

true

the

intent

sought

and

Volume 178

will

there

construe

be

third

and

in

a

that

to

manner

at

revenue

is

The Commercial and Financial Chronicle

...

disposition

no

statutes

the

protect
the

Number 5272

all

new

costs;

objectivity in the administra¬
of

tion

the

Internal

Service will be

Revenue

major Treasury

a

goal.
For

time in the past there

some

has been

a

tendency in the Treas¬

Department to

ury

legislation
aid in

an

that

recommend tax

designed

was

working out

as

social

some

economic aim of the time. With¬

or

out

passing on the merit of

such

reform, it

matters

to

seems

should

stand

any

such

me

fall

or

general business

Letter"

holding

finds
as

the

November

"Monthly

business

Letter"

conditions,

of

as

well

confidence in continued profit¬

able
at

business

operations, in

1954

peak levels, thus making

near

necessary the postponement of
date

of

the

much

advertised

lic

cession."
in

business

vestment circles has

and

the

laws

revenue

used

administration

for

if

such

in¬

solely to produce

near

business

peak

levels,

nearing prospect of

the

burdensome

ex¬

confidence

nance

of profitable operations into
has

1954

been

reflected

prices

the

on

"Most

been buoyed

in

the

year,

mainte¬

gaining,* and

has

in the recovery of

stock

impressive

exchanges.

evidence

of

the

ments

laws

now

are

than

the

third

from

steel,
any

nine

eral

and

the

the steel

reason

becoming available for
quarter

industrial

overall

of

the

as

comes

This, by

far-flung

uses

probably

other

activity

industry.

serves

more

for

than

barometer of gen¬

a

manufacturing—particularly

and

goods—and
as

consumer

erations

might

capacity

drop

lower

or

of the fourth
quarter,

few months ago it

a

the

our

of

around 95%

year

ter

actually
they
have
been
holding firmly around 95%, with
no
signs of waning.
Indeed, in¬
dications are to the contrary. Steel
cancellations,

trade

sources,

and

to

as

mainly

softer

last

few

when

years

'nearly
bound

orders

new

in

as

balance'

No tax law is

all

on

painless and

alike.

jective should be
tem

that

than

will

retard,

to devise

tone

largely

its

run

course.

With Hamilton

Recently,

Chairman Benjamin F. Fairless, of
the United States Steel Corpora¬

tion,

expressed

operations

in

the

the

2%

from

the

as

Gibbs is

a

than

more

present

to

The

DENVER,

that

industry

whole will vary not
or

opinion

(Special

1

Colo.

now

agement

Managem't

Financial

Chronicle)

—

Corporation,

Street.

near-

sys¬

rather

individual initiative,

and encourage, rather than
the flow of private

retard,
capital into

useful
-,

and

constructive

channels.

Therefore, it will be the policy
Treasury to recommend the

of the

creation

will,

of

tax

a

nearly

as

as

structure

that

possible, provide

the funds necessary to operate the

government with
effect

as

little adverse

as

possible

upon

de¬

our

veloping and expanding economy.
Under Secretary Folsom is de¬
voting his entire time, with a staff
in

the

Treasury Department

sisting

of

lawyers,
overall

both

revision

and

for

proposals

of

tax

our

pro¬

It is expected that this pro¬

gram.
gram

be

can

submitted

early next

gress

con¬

economists

studying

Con¬

to

year,

It is not my purpose to discuss
specific tax proposals at this time,

i

since

the

position

Administration's

with

taxes has not

and, of

final

specific
yet been formulated
to

respect

has not been

course,

^ UC
A Tf
o

com¬

municated to Congress.

U One

of the most significant new
policies, however, in the tax field
in

comes

the

administration

income tax laws.

our

of

One of the

basic tenets of the present Admin¬
istration is to return as much gov¬
,

ernmental

activity

the local level.

possible to

as

This works in t^e

collection of income taxes

well

as

in other administrative actions

as

by the government.
V

Under the direction of Commis¬

sioner T. Coleman Andrews, many
functions relating to the settle¬
of

ment

tax

disputes

decentralized,

so

have

that

been

taxpayer

a

will be able to know much

sooner

what his total tax liability is
will
thus
be
able
to
make

and
his

plans without having stale claims
over him indefinitely.
In

hanging

line with this policy, most tax dis¬

putes

be disposed of in your

can

State

own

Director's

In

Office.

spite of this decentralization, how¬
effort will be made to

ever, every
assure

taxpayer that he

every

is

receiving the same uniform treat¬
as is being accorded to every

ment

other taxpayer, wherever he may
live.

We

believe

this

that

will

do

much towards re-establishing full
and

complete

confidence

of

the

American public in our voluntary

system of taxation.
For

all

of

the

officials

Treasury

Department

Secretary

on

down,

I

the

of

the

from

assure

can

that no group of officers or
employees of the government has

you

been

ever

achieving

an

tax

laws

administration
than

are

equally

true

and

ment

the

of

,,

of

those

charged with that function.
is

of

efficient, honest and

business-like
the

desirous

more

debt

J. he

area

served by the West

needed to make almost
ments

of

are

Penn Electric System has what is

everything. Many

territory. Newcomers have

virtually everything they
The

combined

list

of

use

is right in their
and

area

and

own

man-made

reads like

of the needs of American industry:

coal, limestone

square

miles

wide choice of locations where

a

natural

West Penn Electric's service

water;

industry's require¬

an

ideally met at several points in the 29,000

a

backyards.

advantages in
What's What"

abundant supplies of fresh

other natural

resources;

a

great

variety of semi-finished materials; excellent transportation; suit¬

SEND

FOR

FREE

FOLDER

~

7

faod

TZeattoU "

describing advantages enjoyed by industry
in West Penn Electric's service

able sites with

room

to

expand;

markets; and ample electric

easy access

to the nation's best

Consult

us

about your

problems. Ask

power.

us

area.

plant location

to suggest sites, build¬

ings and communities suited to

Less

tangible, but equally important to successful manufactur¬

ing, is another asset which management finds in the
the

area.

It is

friendly pride which the people of its pleasant, small towns

take in their industries and their

needs.

your

Simply write Area Development

Department, The West Penn Electric

Company, Room 318, 50 Broad Street,
New York 4, N. Y.

jobs—they like to work where

they live, enjoying the area's well-distributed recreational and
cultural

opportunities.

now

This

GLASS SAND

manage¬

oneration

the

of

other bureaus of the Treasurv De¬

partment.
the

will

Each

of

himself

considers

of

the

the

officials

responsive

to

peoole whom

we

serve.

To the extent to wbir^

we

fail

meet

tion.

to

we

calling

us

this exacting obliga¬

would

appreciate

to task.




your

Monongahela Power Company

The Potomac Edison

Company

Wesf Penn Power

Arnold

B.

with Hamilton Man¬

none

a

out¬

in earlier weeks, appears to have

The main ob¬

encourage,

de¬

currently

with

government's needs.
bears

we
over

shipments."

for the

revenue

quar¬

receiving orders well
ability to produce.' He

scribed

respon¬

market

the

our

tapering off,
inventory correc¬

consumer

the

of

were

are

tion, regarded
for

according

during the first

of

next year.' New
orders, he
stated, 'are running at a good rate,
although below the feverish pace

end,

order

adding: Tm
1954, too. I believe
corporation will average right

optimistic for

op¬

90%

to

by

15

capacity levels during the balance

construction.

predicted that steel mill

was

sible

on

of

other

purposes

from

"Monthly

profits tax at the end of this

cess

been

"Sentiment

carried

in

relief

or

the

the
"With

states.

at

with

and

the

"re¬

own

be

not

period,"

the
National City Bank of New York

the

by this demonstration of continu¬
worth, and they should
in underlying
into effect by so- ing strength
de¬
called "tax" laws.- It
destroys the mand and by the excellent show¬
confidence of the tax-paying pub¬
ing of corporation earnings state¬
their

months

issue

of

durable

"Where

In its review of

conditions,

industry

heavy

Finds Confidence in Business Outlook

to

efficiency

(1843)

Company

445

Grant

The Commercial and Financial Chronicle...

(1844)

16

loss

of

felt

Capital

Venture

publicly
system

able

the

cover

capital

will try

I

understood in our busi-

as

of t h e
founding of J.

background

the

ness;

allotted

H.

Whitney &

Co., and its
operations;
a
brief comment
other

on

ture

ven-

capital

firms;

and

general

some

comments
this

on

D.

Ward

war.

Capital in New

These activities

a

being

an

rec-

able

which

ognize that the success of the free
enterprise system depends in part
steady *low of investment in
enterprises; that launching

I

of

gree

on a

This

invest-

to

purchase

a

A.T.&T.

of

100

New York Stock

of

shares

stock

common

the

on

Exchange,

the

on

other

'

_

,.

the

For
our

venture

of pointing up

purpose

discussion

today, I

am

dividing

capital into three classes:

Class I—The

primary capital

the

nation

to

expand

it

after

has

launched,
lished

or

product,

new

to

exploit

or

a

service,

established

capital

needed

by

a

been

of

or

successful

of

success

10
as

stantially in

which

If capital

excess

require voting
companies in which we

We

(4)

do

control of
become

not

interested, but

small

Third—We find that very

we

staff of five

a

have

varying

skills,

buyouts if the change in owner¬
ship carries with it the possibilities
(6) We place great stress on the
of expanding the business or of
quality
of management
in
the
our
making some beneficial con¬
companies in which we invest. If
company.

the

it

management is not adequate,

must

clear

be

factory

to

management

be

can

venture

ob¬

These

as

associates who

in addi¬
such general considerations

the economic

look

partners

principles

the

for

were

outlook, the out¬

particular

industry,
the invested position of our

and

firm.

backgrounds

including

1946

we

jariy the wealthy individual willtake
0r

^jer

a

on

a

new

general

investigation
the

and

vice

more

enlightened

in

their

Approach to this problem, there
was a

strong probability that the

thought

to

this

situation

and

f°un<3ing of J. H. Witney & Co.
1946. An incident which

?n„.

!
ll??,ced his thinking occurred
position ^
when, an officer in the

the

proposals,

new

assistance

agement

of

the

to

enterprises

new

venture

categories:

rendering of general ad¬

and

^ea

invention; and that unless
capitalists of this country be-

of

divided

capital

man¬

in

which

investments

have

just

did

deals

this

low,

Our

ness.

tion

method

varies

posal.

basis

of

with

of

the

investiga¬

type of

Generally speaking,

of

referred

obvious
to

pro¬

a

new

not

initially re¬
policy or on the

lack
of

one

busi¬

our

of

our

merit

is

associates

for initial study. If he finds it in¬

teresting, it is referred to

ment, with

partners

and

informal

an

associates

and

a

part¬

team
is

of

desig¬

of

materialize.

not

example,

Rico

Puerto

would
in

have made two

we

in

investments

tractive

we

are

United

the

of

consider

not

a

at¬

States.

While

to

our

addition

interests

current

with products or

nesses

in

rather than services that

structive
economy

are

worthwhile

or

busi¬

processes
con¬

the

to

and have unusual growth

possibilities

with

high

related

of investments is profit generating potentials.
As you
probably have noted,
about 75% of the

actually

proposals

jected

equally important to
success

some

For

we

if

stable
unique situation exists.

and

type

States

governments

percentage

activities

are

pro¬

posals for investment but the final

of

ultimate

three

approved

we

been made. We consider that both

the

1% of these—or 46. In ad¬

over

dition

United

in¬

outside

con¬

two

are

their

consider

countries

in

All of the above are in

have

Our

activities

feel

and
Since Feb. 1,

will

Sixth—We

vestments
continental

tained.

tion to

tribution to the company.

satis¬

that

us

years.
meas¬

a

a

Our firm consists of 11

ner

established

capital will

in

investment.

business with competent managean

in

investment

of

interested.

are

into

evolved the plan which led to the

equity

been

profit¬

been

doubled

the

capital
and

the

of

have

be considered

During and just after the war, proposal that is
to Mr.
Whitney gave considerable jected under our

business

Class III—The additional

it has

that

add

results

firm

our

new

which has deteriorated.

size

we

etc.

^v.est
enterprises, that high in-

successfully government would step in at a
to enable an estab- price of socializing our industry,

process,
an

business

Second—We put more stress on

on
completion of technical devel¬
There is no lower limit to opment and product testing. It is

(3)
the

incompetent or inefficient

is

management.

can commence.

ln ney

come taxes have caused a progressive drying up of traditional
sources of venture capital, particu-

been

business

revitalize

a

opment

ties

devel¬

commercial

before

pleted

com¬

!lons whlcb cannot

came

needed

com-

banks and other fiduciary institu-

new

capital

experimental work to be

lawyers,
engi¬
sidered approximately 4,300 pro¬
neers,
economists,
investment
bankers,
merchandising experts, posals and made investments in

the

Class II—The secondary

insurance

Panjes» investment trusts, savings

needed to develop,

£est, and launch
ideas, inventions, or services,

life

in

will

I

that its initial

can

ure

of

public,

have

new

from the purchase of a
a raffle, on one extreme,

range

point

enough to justify Mr. Whit¬
initial investment. By this,

mean

different

chance in

of J. H. Whitney

provide capital for

financial

no

made

led him to

ne\v enterprises is a long, difficult,
universally accepted as'and e ,rlfr?e./ hazardous underinvestment with a de- taking; that there is an increasing
risk attached. It could concentration of liquid wealth of

is

ment

any

I will indicate later.

as

operation

ney's

people. A venture capital

to

this

while
Flow of

connotations
for

a more

of

is

manner

purpose

was

important,

different

has

tial

—

Venture

Robertson

Co.

At

Enterprises

phrase

be past business indicate that the primary
stages source of small business difficul¬

that they do not have substan¬

so

Whitney announced that the

primary

&

variety of enterprises before the

capital.

capital is

laboratory

investments
are
impractical. It
would
costs almost as much to investi¬
medium and small sized compa¬ at least expect to be influential
gate and guide such investments
tive manner in fixed income se- nies and to assist in their develop¬ in the company's affairs.
as it does larger ones and an ade¬
curities and Class III venture cap- ment. It reflected his confidence
(5) We are ordinarily not in¬
quate profit potential is lacking.
ital equities and to have devoted in the business future of this terested in buying securities
Fourth—We do not require con¬
his time to other activities. How- country and his hope that such which merely represent a change
but
must
have
a
strong
investments
might
further of ownership, since that defeats trol
ever,
Mr. Whitney has a great risk
respect for this country's free en- the development of business en¬ our primary purpose of supplying enough position to be influential
in directing the destinies of the
terprise system and took his in- terprises, thereby increasing jobs capital to new enterprises. Ex¬
herited responsibility as a capital- and improving management. I ceptions might be made to this enterprise, particularly if adverse
developments set in and it be¬
ist very seriously. He early de- particularly want to call your at¬
practice if the change of owner¬
comes
necessary
to change the
cided to make venture capital in- tention to the phrase "to assist
ship involved the provision of ad¬
management.
vestments himself and was more in their development" used in this ditional
capital
or
some
other
Fifth
We are interested in
than averagely successful in a original announcement. It is very beneficial contribution to the

of

type

assistance

of

type

no

we

as

or processes

early

very

ment.

Mr.

Describes workings of J. H. Whitney & Co.,
specialists in venture financing.

meaning of venture

in

products

new

the

our
policy to have our capital
sub¬ used for commercial development
of $500,000 is rather
than
technical
develop¬
value
unless
such
assistance is required, the firm will ordinarily
ment. We have had sad
experi¬
seek
assistance
of other capital
profitable.
ences with the risk of both tech¬
sources
to provide the necessary
nical
and
commercial
develop¬
Purpose of J. H. Whitney & Co. funds.

or privately owned. Holds success of free enterprise
depends in part on steady flow of investment in new

time

the

In
to

and

enlightened

capital needed by concern, whose securities are

enterprises.

and

loss

given to making it work in

and (3) addi¬

already successfully launched;

business

tional equity

for

those

were

know it,
succeed unless it is profit¬

cannot

capital needed to develop, test, and launch new ideas, inven¬
tions or services; (2) secondary capital needed to expand a
new

gain

therefore justified

was

enterprise system,

of venture capital: (1) primary

Mr. Ward lists three classes

he

However,
for

odds

making the investment. The free

Co., New York City

Partner, J. H. Whitney &

the

greater1 than
that he

WARD *

By ROBERTSON D.

high.

were

that

Thursday, November 12, 1953

rejected

are

as

general policy,

our

About

with

25%

varying

a

result this change in emphasis in our
re¬ general policy brings us nearer to

are

obvious basis of lack

on an

merit

or

in

ranging

are

degrees,

termined that

or

no

from

Class

ments.

I

Class II than

in

being interested

study.
considered
in

little

venture

capital invest¬
We have

That is true.
we

are

de¬

better quali¬

preliminary study to full investi¬ fied to judge and provide man¬
gation. Of this 25%, one in 25 pro¬ agerial assistance to such enter¬
results

posals
This

saying
is

very

Of

in

no

of

one

tivities
a

in

highlights

an

the

investment. prises. We have been rather un¬
cost of successful in making Class I in¬

high

business, which vestments, where the difficulties
of investigation and determination
organization and of the future prospects are so very

our

the time-consuming ac¬

of

our

investments

the

In

great.

unglamorous task.
we

have

this

respect,

you

may

feel that.the primary purpose for

industry, and whose securities
Force, he was taken prisoner nated to make an analysis of the made, 18, or 39%, have been or which Mr. Whitney established
the firm has been modified. Per¬
either publicly or privately by the Germans (from whom he
proposal and present their recom¬ give evidence of being profitable;
owned. If such securities are pri- subsequently
escaped). He was mendations thereon to the firm as 14, or 30V2%, have been or give haps this is true. At least, we have
become a little more cautious, in
vately owned, they would qualify asked what hjs civiliai} occupation a whole. The
of
analysis is as care¬ evidence
being
unprofitable
for
underwriting by established ^as>
rePHed "Capitalist." The ful and as complete as we can with nine being 100% losses; and the interest of survival and of
investment
bankers and sale to German could not have been more conceive and is aimed at
becoming a permanent part of the
devel¬ 14,
or
30V2%, are uncertain at
the public
securities business. However, we
startled if he had been kicked and oping the factors affecting the this time.
are still
interested in the unique
These
classifications
am
not
aPParently concluded that his proposal which will
in

are

!!?

mI!

PYaflt

prisoner had need of a psychiatrist,

•

^K vf.nture caPltal
MnSnnnAhiS°T
?• C°m"
f*nhZl il! cl*sslflcatlons or
ihcem.H0TVf' aen;
f!!<

i'

inninriocn

r.n

Vnn
rial

Se

understand ^'
!nlrf T
familiar with
iiv other taUcsTn °this ently had ,-|uestions and doubts
r

am

ttt

n

covered

•

about our capitalistic system and

series

viewed

My definition of venture capital
hicrt

imniioc

*1

o

capitalist

a

Thus Mr.

Financing Small Business

with

horror

Whitney's determination

t°,lrya to do bis par.1 in ™akinS
ours
more dynamic and more

wither strengthened.
After his return to civilian life,
he divided his capital into three
financing would be small and so
in talking about venture
capital I p.arts; (1) a portion for conservaam
also talking about small busiinvestment; (2) a portion for
ness financing.
a philanthropic foundation—The
Class I

My

Class II venture capital

or

senior

partner, John Hay
Whitney, inherited one of Amer- ?
ica's

great fortunes just after he
graduated from college. It would
have

been

arranged
vested in

easy

to
a

for

have

him

to

have

his

capital intraditionally conserva-

"ay

nnnnjT1

^
P°rtlon $10,000,000
tor hls venture capltal llrm"
,

In establishing this firm, he
made a major Class I venture capital investment. He was one of the
pioneers in the field of providing
a

—-—

new

channel

through

which

r'•£

Mr* Ward in the series capital and new enterprise can be
"The
(Economics of the Securi- hrnnoht Wf»thpr
Industry," sponsored by theAnvest- TOUgnt togetner.
°LNe,w 7°rjiin. c°;
His backing this new idea in-

entitled
ties

Busines°sn

Administration

"of* New ° York volved taking

University, New York City, Oct. 21,1953.




give
information to

necessary

us

the

deter¬

Factors

in

New

Class I venture capital investment

Investment

While Mr. Whitney was not sur- mine whether or not it fits into
From
our
experience to date
Prised by that reaction, he was our current policy, as I will dis¬ and with
weight given to the ef¬
not prepared for the reaction of cuss subsequently.
fect on our business caused by the
Often, in con¬
the y°un§ Americans who were nection with the
investigation, an Korean War incident, the set of
captured with him — they com- outside consultant will be em¬
principles which we are using as
Pletely echoed the German's at¬ ployed with a particular talent re¬
guideposts today would be some¬
titude. These young men appar- quired for the
what
modified
from
those
set

dinary'risk

on

a

greater than

or-

which the chances

specific venture.

At the

three

end of

years

of

Whitney & Co.

1949, after nearly

operation,
was

J.

H.

asked to make

forth in

1949

as

the

where

man

with the

idea

or

invention also has the managerial
talents
man

to

run

seems

a

to

business.
be

rather

Such
a

a

rare

bird.

Providing Venture Capital With
Advice and Assistance

follows:
I

The

first factor

look

for

over

all

in

a

new

which

we

now

investment

is

suggest that our business in¬
volves the providing of venture

capital together with advice and
ability or assistance
usually including addi¬
evidence that we can provide such
tional venture capital to business
had been set up by Congress. At
management. A mediocre business
enterprises in a manner which
that time we said among other
with outstanding management is
will result in promoting the stat¬
things that while not necessarily a better investment than an ex¬
ure
of such investments over a
irrevocable
or
controlling,
we cellent
business
with
mediocre
period of time either from Class
were then using the
following set management. Most of our losses
II to Class III or from Class I to
of.
principles as ' giiideposts
in have been directly attributable
Class II to Class III. When such In¬
selecting our investments: '
to management failure. We also
a

statement to the

tee

on

Joint Commit¬

management

the Economic Report which

vestments

(1)

We

interested

have

thus

been

pro¬

in recognize the great difficulty in moted to Class III our business
enterprises in the United States appraising management, particu¬
contemplates our disposing of
and
prefer situations involving larly for a new venture. This
such investments
at
a
profit
some new product or process with
conclusion which we have reached
through established means of liq¬
distinct
based on our experience is borne
competitive
advantages.
uidating Class III investments. If
(The policy against investments out by study of 8,058 business
our
activities are successful, our
outside
the
United
failures
made
States is
a
by Mr.
Griffith
capital will act as a revolving
temporary one based on our belief Jones, of Dun & Bradstreet, who
fund, which can continue to pro¬
that we should not endeavor to ascertained that 42% of the fail¬
mote new enterprises, particularly
enter the field of foreign invest¬ ures were because of lack of man¬
those which have passed through
ments until we have* established agement 'Experience and 46% be¬
their initial birth pains and are
more definitely our objectives knd cause of management's: incompe¬
methods in the domestic field.) \
tence. Furthermore, most studies ready for first step expansion, or
(2) In general we prefer that of problems encountered by small to assist established enterprises
are

only

Number 5272... The Commercial and Financial Chronicle

Volume 178

which have

(1845)

IT

products or pro¬ Organized investment capital field, particularly in
exploited or need firms or individuals cannot afford of the country. We
managerial assistance and venture to compete in this field with their wealthy individuals

tion to give their companies con¬

for

tinuous and substantial assistance

to

in

and
interesting
new
enterprises that have been initially

other parts
Finally, if you are interested in Cecilia
Lieb With
hope more learning
more
of
the general
Standard Investment Co.
background of this subject, I refer
will
leave
their tax shelters and establish you to the special supplement to
(Special to The Financial, Chronicle)
venture
capital firms with the Dun's Review in October, 1952
LOS ANGELES, Calif.—Cecilia
goal of making attractive capital entitled "Can Small Businesses R. Lieb and
Theodore Hersh have
gains and thereby furthering our Get the Capital They Need?" by
joined the staff of Standard In¬
free enterprise system.
Edwin
B.
George,
Director of vestment Co. of
California, 210
There will be an increased de¬ Dun & Bradstreet, Department of West Seventh Street. Miss Lieb
Furthermore, I hope has
mand for venture capital in the Economics.
recently been with Cantor,
future to meet the need of our that if you come across interesting Fitzgerald &
Co., Inc. and prior
venture capital investment situa¬
thereto was assistant manager of
increasing population at our in¬
tions, you will refer them to our the
creasing price level and for Class
trading department for Edfirm or one of the other firms
III venture
capital to purchase
gerton, Wykoff & Co.
now engaged in this business.
blocks of securities
from large

launched—that is, the capital we

investors

new

,

be

to

cesses

capital to reestablish their posi¬ 100 cent dollars. The Government
will continue to finance new de¬
in industry.
It is important to recognize that velopments, particularly in fields
at the time a company requires requiring huge amounts of capi¬
venture capital it is generally at tal
such
as
atomic energy
and
its most difficult and critical stage highly technical projects for the
and venture capital investors must Armed
Forces.
However, it is
in their own interests be in a posi¬ hoped that it will not be necessary
tions

the form of

vice

well

as

seldom

Government

to

continue

guidance and ad¬ legitimate
funds.

as

that

vestments

the

provide Class II financing for

of

one

be

is yery
these
in¬

It

in

the

*•'

and

estates.

If

we

are

successfully

pro¬

With Eaton & Howard

venture

capital business going to keep our free enterprise
moted to Class III without the stand ready to provide. We be¬
system dynamic and progressive,
provision of such assistance. We lieve that we are serving an im¬ private risk capital must lead the
feel that in making such an in¬ portant social purpose in this con¬
way which has been pioneered by
vestment our share of the owner¬ nection
and
hope we will be
the few firms that have been es¬
ship involves an obligation on our successful enough to attract much
part to provide assistance to the more "competition" to enter our tablished in this business.
can

With Protected Investors

(Special to The Financial Chronicle)

(Special to The Financial Chronicle)

SAN

Glenn
staff

FRANCISCO,
L.

of

Allen

has

Protected

BOSTON,

Calif.—
joined the

Investors

Mass.

Richardson, Jr. is
&

of

Street.

management. In other words, we
go into partnership with the pro¬
prietors

and

we

to

can

help

successful.

is to make

an

retain

we

our

back

or

time

have followed

we

control

of

will

relinquish
agreed

minority

a

our

profit when

has

been

control
terms and
stock

common

interest from which

III

business

a

initial investment is paid
is money good, at which

we

retain

way

enterprise

agreement whereby

previously

on

every

One formula for part¬

nership which

until

in
the

make

will make

we

this

promoted

investment

to

the

Class

category.

There

are

other firms in this

related businesses

and some of which

after

independently
were

patterned

firm, with the founders

our

following Mr.
the

or

of which

some

established

were

first

Whitney's lead. In

is

category

Research

&

American

Development

Com¬

in Boston, which is a pub¬
licly owned corporation in which
many small investors and several
large insurance companies
and
pany

other

fiduciary organizations have

made

investments.

serves

as

classes of
in the

a

therefore

It
for

means

investors

these

twc>

to participate

important field of venture

capital

investing. American Re¬
Development Company
publishes an annual report which
gives a very complete accounting
search

&

their

of

first

activities.

category

in

Also

New

are

this

Enter¬

prises, Inc. in Boston, Rockefeller
Bros,

in

Sons

in

New

York, T. Mellon &
Pittsburgh, and others.

They have somewhat varying pur¬
and their activities are not
all confined to venture capital in¬

poses

vesting. In the second category of
other businesses in this field which

patterned after

were

our

firm

are

Payson & Trask, Wm. A. M. Bur¬
den
and

&

Co.,

Sears

Henry

&

Co.y

Fox, Wells & Co., all in New

York

City.

firms
ours,

are

While

similar

these

latter

SPANS NATION "WITH WORDS AND PICTURES.

from

waves

in

tower to

tower

purpose to
policies have

their various

Bell System Radio-relay beams micro¬

This supplements wire and cable lines.

throughout the nation.

somewhat different emphasis and

therefore together provide a fairly
broad source of venture capital
various types of business en¬
terprises needing this type of fi¬

for

The Heart of

a

nancing.
Sources of Venture

There

are,

Capital

Widening

Skyway of Communication

and I am sure will

continue

to be, four sources of
capital: individuals, es¬
tablished corporations, the Gov¬

THE

venture

ernment, and organized invest¬
companies or partnerships.

ment

first

The

three

these

of

sources

designed by Bell Telephone Laboratories,

Extra-sensitive radio tube,

#416

Incredibly

helps send Long Distance calls and Television programs across country

VACUUM

small

spaces

TUBE

between

electrodes enable this Bell
tube to

System
relay microwaves over

long: distances without appreciable
distortion

or

deterioration.

will probably supply most of the
Class I venture capital. Individ¬
uals will make these investments
because

of personal

relationships

with inventors and entrepreneurs
and because of the

comparatively

small amounts of capital involved

When

telephone scientists first conceived the idea of a
tube like this, they wondered if human hands

vacuum

and machines

could

ever

make

and the

for

unusually attractive odds
profit. Corporations through

their

research and development
organizations will probably be an
increasingly important factor in
creating the more expensive basic
new products and processes lead¬
ing toward the better ways of life.
Our tax structure is such that they
are

or

in position to

spend 50 cents

less cost dollars in this manner.




Tor inside the tube
twisted

together,

Chances
But every

are

are

are

you'll

wires

only

as

so

anything

some

delicate.

people. They help make possible the microwave Radiorelay networks that carry Television programs as well as

Long Distance calls throughout the nation.

fine that sixty of them,

thick

never see one

day they do

so

as a

human hair.

of these little tubes.

big things for millions of

BELL TELEPHONE SYSTEM

Local

to serve

Underground, overhead, in the air—in research and
in

manufacturing—in transistors and in vacuum tubes—
System uses every possible means to

the

Bell

and

improve

your

David

L.

with Eaton

Howard, Incorporated, 24 Fed¬

eral

America, Russ Building.

—

now

service.
s22e

the community. Nationwide to serve the nation.

extend

The Commercial and Financial Chronicle
18

...

(1846)

located, could

Economic Impact oi Atomic

benefit

of

These

Stresses technical and economic

development

our

indications

will

be

atomic

some

«conomic

before great national prestige would ob¬
material tain if the United States were to
the electric become the first nation to utilize
nuclear power extensively on a

on

country at
least.
Long
this

doubt

new

energy
may

source

b

c

e

o

e

m

a

the

in

duction.

electric power.

nomic

try

tric
Edgar

indus¬

I

as

participation by elec¬
power company personnel in
program serves to add to the

Then too,

its eco¬
impact

our

on

H. Dixon

the

nation's reserve of trained and ex¬

see

it, will be principally to supple¬
ment present fuel sources. To the
extent that savings in costs are

perienced nuclear energy experts.
Moreover, the presence of these
technicians in scattered develop¬

ment
projects
lends
a
further
possible, they no doubt will be measure of geographic diversifi¬
of principal benefit to our cus¬ cation of skilled nuclear special¬
tomers, if history provides a reli¬ ists throughout the country, a con¬
able barometer.
sideration that would be signifi¬

of the
electric
power
industry in the
atomic
energy
program
of this
country is well known. Tangible
The

important

interest

found
substantial ma¬

of this interest is

evidence

in the fact that a

jority of the companies partici¬
pating in the study teams under
authorization from the Atomic

cant

national

of

time

in

emer¬

gency.

rect and indirect reasons.
Direct Objectives and

first

the

benefits

Most

may

of

Nuclear

Power

at

unit

a

of

cost

compar¬

conventional

a

dollars

and

ship

power

production

Atomic

Energy

constructed two

of

cents

nuclear

The

costs.

Commission

in

that

of

experimental

return for what

Incentives

category, a funda¬

mental

uting to
This

they

our own

point

contrib¬

conduct

research

extending from experi¬

mentation with various fuels, and

the

medium

of

in¬

reactor

this

is

It

manner.

nuclear

is

power

turbine-generators.

One

by

Mr.

Thomas

eign uranium
that

our

with the result
potential will be

ores,

weapons

Both

Direct

and

such

as

in

the

picture,
technical problems affect¬
of such

cost

plant

a

per

devising

of reprocessing
determination of a

means

a

the spent fuel,

is realistic price for initial uranium

tion of electric power was not the

prime goal of either of these

ex¬

periments, and because they were
conducted on only a small scale,
no pertinent information as to the
of nuclear power can

cost

their operation.

looked upon as potential areas for

improvement. They
hopeful
that
one

day

nuclear

be able to stand

power may

to be

cause us

its

on

feet, although substantial de¬
be had velopment work
appears
neces¬

A third

re¬

the Commission has embarked
a

on

program to construct a full-scale

power reactor. As he expressed

it,

"We recognize that costs of
power,
from
this
first
reactor,

derived
will

be

own

if this goal is to be attained.

sary

of

heat

35c

content

40c in other

or

it is

reason

parisons,
least,

in

some

For this

logical that cost

in

the

should

be

initial

to

areas

areas.

com¬

stages

made

with

at
re¬

higher than costs from spect to the sections of the coun¬
plants. But we will really try having highest fuel costs.

modern

know
we

the

answer

to

portant, until

Technology of Power Generation

Continuing to Improve

operate several

we

contruction

of

large-scale

reactors."
Secondly, most comparisons of
major problem is as¬ potential costs of generating elec¬
tricity from
nuclear
fuel
with
certaining the feasibility of com¬
mercial power production related those prevaling
in plants using
Another

the

to

disposal

of

which

various

under

consideration

duce

in

plutonium,

reactor

types

would

now

pro¬

addition to power.

While

plutonium

might

fossil fuels

by

the

government

military purposes, an artificial
market of this kind
obviously can¬

made

on

of present costs for the

expected
former.
a

excess

purchased

are

future
This

electric

basis

latter, and

costs

approach

fundamental

the

the

for

to

overlooks

characteristic

power

of

industry—that

of

constantly seeking and devel¬
oping improvement in installa¬

tion

costs,

in

boilers,

and

be very real indeed.

favorable

tries.
Indirect Objectives and Incentives
The
would

indirect
result

benefits

from

which

successful

ap¬

plication of atomic energy to the
generation of electric, power are
11

stage

in

Thus,
the

An

address

by

Mr.

Dixon

30, 1953.




before

coun¬

Recent attempts to estimate the

even

at

this

early

economic status of nuclear power
have indicated that the cost
of

nuclear

de¬

power

atomic

costs of

reactors

be

generating electricity

substantially

which
energy

tne'National Industrial Conference
York City, October

New

foreign

velopment program, in which the

we

■■■

*

many

of

benefit

are

to

world, if it

were

those

accustomed,

might be
other
parts

source

Board,

above

may

of
of

to

fuel
can

with

real make

a

some

types

of

in power plant design is
flattening out, and that new ave¬
progress

nues

of approach were needed to

assure

further

present design limits with respect
cost today of the to
temperatures
and
pressures.

fuels

required

kilowatthour

of

to

electric

Industry

has

situation in

responded

of

generating

electricity

in lem

was

to

this

the typical American

the energy. Some 40% of the average fashion. In this instance
cost

beyond

progress

be brought below the

national average

this conventional

available. Power

ures

up

mention

I

tails

technical

these

illustrate

to

the

de¬

dynamic

character of the electric power in¬

and

dustry,

accept and bring for¬

ward every new

development that

advance its technical and

can

its

demonstrate

to

readiness to

eco¬

nomic well-being for the continu¬

benefit
of the
public.
In
budgeting time, effort and money
for
improving the prospects of
supplying electric energy in the
most
economical
way,
it seems
ing

logical

should not only
investigation of the

that

make

we

full

a

turns

possible.

appear

would

I

expect that the electric power in¬

will

dustry

pursue

whereunder

the

nuclear power

program

a

development

of

is balanced and in¬

tegrated with work aimed at im¬

proving
tives

shorter-term

our

lower-cost

of

conventional

fuel

energy

objec¬
from

sources.

Power Development

Nuclear

Program Indicated
The

time

plants

when

nuclear

begin to assume

can

stantial fraction of

of these

important
lates

no

The

re¬

most

doubt re¬

incentives.

economic

to

stated

factors.

of

number

ent

sub¬

annual

production will depend upon

ergy
a

our

power
a

for expansion of en¬

quirements

earlier, there is

no

As

appar¬

prospect that a nuclear plant
compete with conventional

could

plants on

power

this

country

cost basis in

a

the near-term.

over

attacked

the

jointly

prob¬

by

a

potential longerthat might

benefits and the

of

be

warrant

develop¬

successful

from

accrue

to

benefits

direct

ment of this

power source appear

magnitude to

sufficient

develop¬

continuing

a

ment program on

the part of both

government and business.
other

The

the

,

appear

if this installation meas¬
to expectations.

sought

term

efficiency, and in
not be depended upon
The
real
throughout
importance of con¬
tur¬
operating
costs.
Since
it
was
the expected life of a
generating founded 75
auxiliary sidering both the direct and the
years ago, the electric
indirect motives which have led to plant.
Eventually,
the
nuclear
power industry has been success¬
power installation must stand or
A second direct consideration is the active participation of electric
ful in reducing
continually the
fall on the basis of the electric
companies in the atomic
that the electric power industry power
cost of generating electricity and
energy
produced,
coupled with
is desirous of expanding the fuel energy development program lies
making such lower costs available
whatever. revenues may be- de¬
sources
available for generation in the apparent timing of potential
to the consuming public.
There
results. Fortunately, our country rived from sale of plutonium as a is
of electric power, and conserving
ample evidence that this longis well supplied with reserves of fuel or for other commercial uses. term trend is
the nation's reserve of fossil fuels.
continuing. Hence,
Other by-products,
including the the economics of
We can't help but be impressed fossil fuels and efficient, expand¬
generating elec¬
fission products or ashes of the
ing electric utility systems, a com¬
by estimates indicating that the
tricity
by
conventional
means
bination which should assure us chain reaction, likewise may be should
energy in deposits of uranium and
by no means be treated as
found to have value, although at
an ample supply of low-cost elec¬
thorium
may
be more than 20
something static when it comes
power
for
times greater than the energy con¬ tric
many
years
to present these materials present an to making comparisons with es¬
tained in the world's known re¬ come. On the other hand, the situ¬ expensive disposal problem.
timated costs of power from nu¬
clear or other sources.
coverable reserves of coal, oil and ation as to availability of electric
Atomic Fuel Costs Appear
gas.
Thus, the stakes in connec¬ power—both from a standpoint of
In recent years there has been
Favorable
tion with this new energy source fuel supply and cost — is less
some indication that the curve of
and

bine-generators
equipment.

roughly 10% in the amount of coal

However, the prospective indirect

costs

build and, still more im¬

for

Indirect

Motives Importanct

The

reduction of

a

Arco,

be

mining or otherwise
obtaining such fuels, to techno¬
logical improvements in the design

result is

potentials of atomic
fuel elements, assigning a value interesting
Idaho, and the other is to plutonium and other by-prod¬ energy, but also continue to seek
Homogeneous Reactor Experi¬ ucts, and so on. These and other progress along more conventional
ment at Oak Ridge. Since produc¬
lines where more immediate re¬
imponderables, however, can be
at

initially,

smaller than need be the case."

of

attempted in

installation.

the

until
a

been

never

commercial

a

not

re¬
kilowatt, computing the probable
has thermal efficiency of the reactor,

conven¬

that has

the Experimental Breeder Reactor

never

strength.
emphasized in

was

address

are

objective of the electric
industry is, and has been Murray, member of the Atomic
since its inception, to seek lower Energy Commission, when he said,
"I believe that unless we embark
costs of generating electricity, for
on
an
all-out
attack
on
our
the continuing benefit of the pub¬
lic:
Toward this end, numerous nuclear power program immedi¬
electric
utilities
and
equipment ately we may be deprived of for¬
manufacturers

through
tional

boiler

the

kilowatt

per

variables

many

has ing the

been converted into electric power

to

required to make a kilowatthour
of of electricity at the most efficient
capacity, are considerably higher
plants operating today. Still fur¬
than the upper limits of figures
ther improvement would be
costs,

The economics of the

the

an

manufac¬

electric power com¬

returned

expected

size.

same

primarily because of this relation¬

Not Clear Cut

s

manufacturer,

equipment
an

is

steam

estimates

derived
Economics

boiler

and

a

successful develop¬ actor capable of producing elec¬
In comparing estimated costs of
ment of atomic power generation tric
energy,
the
Submarine electric
energy derived from nu¬
could provide a means of invalu¬ Thermal
Reactor, likewise offers clear
power with those of power
able technical assistance to
our
little help in assessing the poten¬
generated from conventional
allies and other friendly nations. tial of nuclear
power for commer¬
fuels, there are two essential con¬
The President's Materials Policy cial
use,
in view of the rigid siderations which should be
kept
Commission stressed our depend¬
specifications
required
for
this in mind.
First, there is a wide
ence
upon certain
other nations
sea-going unit.
variation in fuel costs throughout
for vital raw materials—including
This point, too, was covered
by the United States, ranging from
uranium—that add immeasurably
Mr.
Murray in announcing that around 10 cents per million BTU's
to
our
industrial
and
military

power

methods

indirect

Finally,

recent

programs

and

leading

electrical

capacity we can
twice and reheated for use a sec¬
nuclear power
ond and a third time, something
turn out kilo-

of

that

to

both stallation

that

expected

result.

from

Commission are electric
power
companies.
Still
other
companies within the industry re¬
cently have been seeking means
of participating in the program.
strength. If we could assist other
There are many reasons for this free countries in
applying atomic
interest and effort, and I think it
energy to electric power genera¬
is important,..that they be under-;
tion, we would be capitalizing on
stood.
I should like to separate a rare
opportunity to provide eco¬
them into what may be called di¬
nomic strength to those nations in
Energy

In

direct

long-range point of

a

is

watthours

able

actors from which heat energy

If and when it

does,

assuring their continuing pro¬

and

of

generation

it

Sec¬

commercial scale.

a

on

major role in creating a commer¬
cial
market for
these products

competitive
factor

kilowatt

per

generation considered competitive today.
of electric
power
from nuclear
It should be emphasized that at¬
ondly, the electric power industry
energy are not at all clearly de¬
tempts to ascertain the economics
possibly can assist in devising fined as
yet. Reactor experiments of nuclear
power generation along
more economical means of produc¬
to date have not contributed ap¬
these lines can yield only rough
ing fissionable materials for na¬
preciably to an understanding of
approximations. There are a good
tional defense, and also play a
fuel

have

I

range,
no

from

as

of

This three-way team is now de¬
veloping a steam-electric gener¬
tion of nuclear fuel could be ap¬ ating plant which will operate at
plied to service a part of the a pressure well above the critical
added cost of a nuclear reactor pressure of steam, and at initial
and heat exchanger over that of and reheat temperatures that like¬
a conventional
boiler installation. wise represent new high levels.
This approach, then, can be used Also, the plant will use "double
process
wherein the
to
determine how many dollars reheat," a

than a
shorter-term plant of the

the

over

view

upon

opportunity

an

while

peacetime basis — that is, to pro¬
duce electric energy from nuclear

in. this

—

at

appear

benefits to

looked

be

can

necessity

any

indus-

power

try

impact

of

more

years

has

energy

that,

does not

cost

spend to install
economy. In other words,
nuclear power
development plant that will

program

First, it is apparent that

it several.

that

are

power

fixed

the

sents

own

the

Ex¬
will

win the atomic power race.
Present

and

real

a

program

and

pany.

electric

at least,

present

problems obstructing nuclear

development to widescale commercial applications.
presses confidence U. S., aided by electric power industry,

power

power

to offer any near-term

fuel,

for

thereabouts repre¬

or

carrying

provide

the

to

is

country

another 40%

turer

industry, and others, for investing
both dollars and manpower in a

maintains that over the long,

this

capital
invested
in
plant
the the
in¬ facilities. Thus, the saving which
might be derived from substitu¬

for

motives

indirect

benefits

incentive

.

electric

the

dustry and its customers.

potential

South Utilities, Inc.

but not
short, range atomic energy will become competitive factor in
generation of electric power with its economic impact mani¬
fested principally in supplementing present fuel
sources.

i

oppor¬

an

experience

and

edge

By E. H. DIXON*

Public utility executive

provide

tunity for gaining valuable knowl¬

Energy on Electric Power Industry
President of Middle

wherever

installations,

reactor

Thursday, November 12, 1953

affecting the

factors

timing of the impact of atomic en¬
ergy

upon

the electric power in¬
around technical

center

dustry

legal considerations. Both of
these subjects were discussed at
considerable length by well-in¬

and

speakers at yesterday's
Without going into either
these factors in much detail, I

formed

panels.
of

would like to mention briefly my

thoughts

75

to

each.
station

electric

first generated about
years ago, roughly 30 pounds
coal were required to produce

energy

of

as

central

When

was

kilowatthour

one

of

electricity.

Today, less than one pound of coal
produces the same amount of elec¬
tric

energy.

will

coal

mated

from

be

Tomorrow, even less
needed. While esti¬

production costs of power
sources already ap¬

nuclear

to be below those incurred in
generation of power 75 years
ago, technical difficulties involved
in developing reactor-type facili¬
ties appear to be greater than has
pear

the

been

the

case

with

conventional

fuels.
Other

Power

Generation

Methods Sought
One illustration of the

technical

problems which our industry has

/

Number 5272

Volume 178

in

encountered

its

of

cost

duce

...

efforts

The Commercial and Financial Chronicle

to

generating

re¬

power

be taken from

our experience
plants using mercury
as the medium of heat exchange.
Development of this process was
begun about 30 years ago. In 1928

may

with

power

installation of

initial

the

plant

power

cury

several

followed,

mer¬

in

made

was

Hartford, Conn. In the

a

that

years

other

installa¬

plant would

power

to be

seem

a

Top Doremus Executives Confer

step in the right direction.

Many electric utility executives
believe that certain changes
in the patent provisions of the Act

on

50ih Anniversary

also

desirable

are

tain

in

that

order

con¬

of electric power may ob¬

sumers

the

benefits

from

resulting

accelerated research and develop¬
ment of

atomic materials and

new

tions of this equipment were made

equipment. Since proper patent
protection and incentive normally

by electric utility companies. Two

encourage

years

in

ago,

a

presented

paper

American

the

to

Society of Me¬
Engineers,. an engineer

chanical
associated

with

the

de¬

mercury

such progress, the elec¬
tric power industry has a vital in¬
terest in appropriate legislation to
this end. But because the electric

industry has little direct interest

velopment program made some
interesting observations regarding

in patents, and relatively little ex¬

the then current status of the pro¬

I

He stated that during the
design and preliminary operation

to

specific

of

the patent provisions of the Act.

gram.

three

relatively

plants, a
problems

new

number

mercury

which
not

reference

after

years

until

the

installation

made

was

encountered

were

20

some

initial

had

perience

been

mercury

placed

service, and 20 years
manufacturer had made

in

after

the

public

an¬

nouncement of "commercial avail¬

ability" of the mercury steam

sys¬

tem.

take

of
of

vestigated

industry,

will recall

you

the

with

lead

today

other

generation in¬
electric power

power

by the
whether

that

three major points.

First, there

wind

carbonization of solid fuels

valuable

by-products, collec¬

solar

of

tidal

include

radiation

and

Although

power.

these has materialized

even

of

none

on

com¬

a

mercial scale in this country, ow¬

ing to economic
nical

as

well

tical

nuclear

is being given to some of
them, particularly abroad.
tention

These

dustry's

comparisons
success

of

the

in¬

in improving the

continue

toward

their

sincere

perfecting

economics

processes

and

its experience in de¬
veloping alternate types of power
plants, lead me to believe that a
long period of technical develop¬
ment may be required to achieve
and

a

competitive nuclear
is

This

ess.

it

when

is

considered

energy source

hold
from

in

the

an

power proc¬

particularly
that

must obtain

face

of

true
this

established, efficient and

ever-improving operation.
Revision

of Atomic

Energy

Act Desired

Turning to the legal aspects of
development of nuclear power by
electric
utility
companies
and
other businesses, I would like to
summarize

the

general views

re¬

garding the Atomic Energy Act of
1946 as
expressed to me by a
number of electric utility com¬
pany executives. -This group, in
essence,
desires changes in the

that

the

research

developmental

undertakings
of the electric utility industry in
this
program
will be balanced
with

its

efforts

reduction

in

aimed

generating

costs

at

Secondly,
the
technical
and
problems involved in

the

transition

embryonic

the

&

power

are

tween

financial accounts, and an
will probably rank it this
year among the first 50 of the 2,700 advertising
agencies of the country.
annual

Company, leading advertising and public re¬
agency, is this year celebrating the 50th

general

and

billing

that

to
wide-scale
applications are of

magnitude.

Therefore, an
development
necessary in order

period

appears

considered

that

measurably

Guaranty Survey," published by the
Guaranty Trust Company of New York, says free markets
are indispensable
in free-enterprise economies.

industry
and the equipment manufacturers
our

indica¬

pany

of

New

the work of the Atomic

need

of

free

Finally,

there is

every

York, stresses
markets

an

as

another. In this

es-

a

end,

commercial

Federal

basis.

To

that

and

legislative

ad¬

ministrative policy should

controls

one

case

of controls

set

as

than

the

can

higher

is

im¬

to

the

to many pri¬
ill afford it,

interest

rates

would have been."

La Salle Street Women
To Hold Luncheon

the Guaranty Survey." "Agriculture is

Energy Commission, the several sential element of a free enterstudy teams and others, sooner or prise economy.
"Enforcing rigidity upon a marlater, will bring us to a position
from which the prospect will open ket does not avoid the inconveniup for full-scale private develop¬ ences and hardship of instability,"
ment
of
commercial
nuclear the article points out. "Instead,
power. With this goal in mind, the it causes the instability to break
electric utility industry should be out elsewhere, usually at a more
willing to spend its own money in sensitive
spot
and in
a
more
harnessing this new energy source troublesome form. Rigidity begets
on

well

as

vate citizens who

are
An article in the November is"Labor is not the only field in
continually
improving
the
technology of generating electric¬ sue of "The Guaranty Survey," which rigidities have come into
issued by the Guaranty Trust Com- the
ity from fossil fuels.
economy," continued "The

tion that

which
costly

more

Treasury,

November issue of "The

nuclear power may become
competitive, particularly when it

dollar,

fifty-cent

Rigid Markets Do Not Make for Stability

of

that

is

over

Company

lations

present

the need for

to

CHICAGO,

accompany

111.

—

Miss Herma

Clark, author of the column
another is obvious to all except
"When
Chicago
Was
Young"—
the most wishful thinkers. The
will address the La Salle Street
futile search for a device that will
Women

at

their

luncheon

meet¬

inconveniences and
ing, Wednesday, Nov. 18, 1953, at
price fluctuations
Harding's in The Fair, at 1:00 p.m.
and also those of output restricMiss Clark has had rather un¬
the

avoid

of

hardships

tions still goes on.
«The

general

wartime

price

was

another

usual experience in

control
case

teaching, free
in having
letters, better known as

of

lance writing, and later

in

had

her

beget point, , although
its significance her "Dear Julia" and "Martha
was largely obscured by the govFreeman Esmond" letters re¬
The editorial begins with a dis- ernmental
domination* of
the printed^ in book form. "The Ele¬
cussion of the peculiar price teneconomy that is characteristic of gant Eighties" is another of her
dencies that have prevailed for modern war. The most
enlighten- compilations.! Her knowledge" ofv
instability,
and
controls."

more

<

.

*

be

re¬

.

shaped in such fashion
possible

and

to

as

to make

encourage

this

McMahon Act which would permit

eventuality.
enterprise to make such
I
have
great; faith that the
further progress in'. this develop-:
United States will win the atomic
ment program as appears possible
power race and complete confi¬
over the
near term;
H does not
dence, that the electric power in¬
now
advocate .that the- doors be
dustry will CmakeJ an - important
opened so wide as to accommodate contribution toward this
private

Today, the company has offices in five cities, a
total staff of 152, a broad advertising and public
relations
business
almost
equally divided be¬

&

stage

commercial

work

nuclear

of

from

anniversary of its founding in 1903 in New York.

(seated left) Walter H.
Burnham, Vice-Chairman, and William H. Long,
Jr. Chairman (seated right); standing are Louis
W. Munro, President (left) and George A. Erickson, Executive Vice-President (right).
Doremus

economic

development

the latest ad campaign of Dore¬

Looking
mus

further

at

conventional plants.

foot¬

a

competition

improving the
power,
I

atomic

of

expect

great

years,

efforts

by
electricity may be produced
economically from nuclear reac¬
tors. Over the near-term, or until

extended

many

direct

which

efficiency of conventional steamgreat

are

indirect, long-term or shortterm, they should provide suffi¬
cient incentive to encourage elec¬
tric utility companies and others
or

electric stations

over a

many

technology.

power

Whether these benefits

tech¬

as

considerations, renewed at¬

be

appear to

benefits that this country can de¬
rive from development of a prac¬

would

activities

^observations

my

progress is made in

tion

to

as

be summarized under

may

These

for

respect to

Conclusion

believe

by pilot plant
construction, by small-scale ex¬
periments or simply on paper.
power,

legislation;

patent

recommendations

_

I

to

Many
avenues

with

would look for other industries

of

important
were encountered, and
that these opened entirely new
fields for engineering study and
operating procedure. It is note¬
worthy that the difficulties to

-

19

(1847)

'

victory.

•

In -general, jng experience came after the war early social life* in Chicago was
materials have de- encjed. Wage regulation was abol- gained through' her ' association *
clined. Wholesale prices of manujshed, but price control was con- with Mr; and Mrs. William Blair.
factured products have been com- tinued.
Miss Clark also has to her credit
As
a
result,
industrial
paratively stable.. Prices to. the ^conyersion'.^ iagged. - Shortages, "A-. Victorian*, y Keepsake," Nine-:
consumer have continued to rise,;
persisted. Paralyzing strikes tied teenth Century Prose and Poetry,
two

years

prices of,

In

or

more.'

raw

other

words,- products t em-; Up-industry after industry. It belarge'! elements - of labor came more and more difficult to
cost have shown increasing price, holdprices within- bounds. Black
ous leaders
Our industry favor; c PauI - V. Miller
Joins:. V; spreads as compared with commarkets became general. Finally
revision of the Act with a view
modities
at <> farms," mines
and ;the hopeles task was' given up,
toward provid id g a n arrangement: v:;;: Reynolds; in Chicago r
factories—that is, at earlier stages and
for licensing electric poweir^com^ -.-••v (SpeeM to-Tar Financial Chronicle) '* <?
price
control
ended. - The
of the productive and distributive
.Shortages vanishech «
panies and others to proeoed
r : -;r* re¬
CHICAGO; IB.—PauL V. Miller
all things to come as the program
ahead. Specifically, numer¬

collected by her. Also,- she

bodying

moves

author of

a:

is co- '

play, entitled "Tort of

Chicago." At "the annual dinner of;
the Friends: of Literature in April,:

-

1946, Miss Clark: received one

■

ofS*

Con¬
Literature.!'?»r' "> - > ;
:; The President of-the organziathe awards for "Outstanding
tributions, ta

■;,
the development of
associated with' Rey- process.
•; '-Rent
control remained,: how4
tion, Miss Joan Richardson, of
In the .thinking of the *'new?'
generation from ^atomic; energy? noUs--&.'Cto£ 39'South La Salle
:«ver;and the-housing shortage
Glore, Forgan & Co., will preside
and devising arrangements for the Street * Mc Miller was previously economists, ^the emphasis: is: pricontinued. Private enterprise was
at the meeting. :\
ownership and disposal of fission- with J. R. Willistonr Bruce & Co. marily upon wages asa source of not interested in risking capital in
able materials, and facilities for and Dean Witter & Go; in Seattle! buying power—which, of course, vrent.controlled dwellings. So the

the
^

production of fissionable

terials,

,

by

electric

power

they

ma-

com-

panies and others. Pending sueh

Two With Walston Co.
(Special

LOS

to The Financial

Chronicle)

are,

says

"Survey." "To the Government went into the hous-

who make business de- ing business
cisions and create jobs, however, '

managers

wages. are
amount

primanly

oL

costs.

Jarge scale,
"Artificially easy money during
No ^ after the war was another in-;
on

With Shearson,

a

Hammill

-(Special-- to The Financial

Chronicle)

--

;

'

LOS
D.

ANGELES,

Calif. —Hugh

Purcell has become

associated;

purchasing power can stance
0frigidity. Higher interest with Shearson, Hammill & Co.,
and
Energy. Commission
^ould have been/costly to 520 South. Grand-Avenue. He was
have become affiliated, with Wal-, ployment so long as cost-price reth
to private industry to participate'
Federal Treasury. :To;avoid formerly
with" J.- R. Williston,
ston &
•
jr;
; South .Spring. lationships rnake.the maipten.ance
with them in the construction and
Bruce* & Co: and Adams-Fastnow
Street. Mr. Turner was previously or expansion of business opera- ^is inconvenience,- rat
Hioperation of a new atomic energy with J. R. Williston, Bruce & Co. tions unprofitable. '
'
held down. The result
is the Co.

changes, the recent invitation-by
the"

Atomic




ANGELES/Calif —George

Shulman

..

and

-

Milo.

M.*

Turner

give

rise

to production

.

,

20

The Commercial and Financial Chronicle

(1848)

Thursday, November 12, 195$

...

♦''

also

This

of

Congress and

iamous
caid

of

that

the

it

is

of the most

one

his

of

orators

day, once
Republic

American

like

which,
added,

lie

""would

emphasis
This

never

feet

are

only

^ater."
com-

this

Porting
thought as one
foreign policy
crisis

it

wet

gets

us

Alexander Wiley

almost to

see

through

us

rugged

many

storms.
I

am

■sick

sure

of

a

you

crisis

new

worked that the

heartily
in

every

American

people

practically crisis-proof.
Actually, we do not have

•other

day of

have

we

of" the

day,

or

every

new

every

week.

old

same

crisis

What

aspects
that

we

liave been living with for several
years. And it is just as well that
have

we

cause

gotten

we

used

going

are

live with it for

it,

to

time to

some

be¬

have

to

to

live

we

but in

an

the

not

in

in

moment,

a

We

of

can

perspec¬

how

see

pattern, and

important—we

more

that pattern

Only

the

day-

—

can

what

is

how

see

changes from time to

but

to

and

have

Western

we

done

Europe

in

Soviet

could

relatively
the free

the

Today the strength

point where

enterprise

the

over-run

nations has

there would

the

of

aggression i'n
time* if they

short

chose to do so.

be¬

admitted

forces

surprise

a

was

Europe

generally

armed

Union

by

area

Western

was

the

a

be

a

which

to

«rown

In

attack is

the

this

major military
would

surprise
longer possible. And

no

threat of

sion

sense

dimmer

grows

a

successful aggres¬

a

with

each

passing day.
New,

Difficult

So

in

we

come

which

we

look

can

ahead

to

completion of this buildup of
strength and some of the new
problems which that fact in itself
will create for

In many ways,

us.

the pattern of the
situation has changed

these problems will be more chal¬

have just come through.

Gruenther, then Chief of Staff

enough recently to require new
emphasis in our policies.
Let's

and

examine the nature of that change
«nd how it came about.

Treaty
Organization's
military
headquarters in Europe—warned

The

free

world

to

the

threat

up

imperialism

began to wake

in

of

Communist

1947

when

confronted

with

the

possibility

that

aggression

in

succeed

immi¬

Greece

and

Turkey.

In the United States a
Democratic President and a Re¬

publican

Congress

dramatic action.

key

prompt,

Greece and Tur¬

saved,

were

started

took

and

had

we

the

long, painful process
at least a part of
the strength which we
dissipated

of

rebuilding

the end of World War II.'

fit

The

world

situation

was

then

dominated, and continued to be
far, a number of years, by the
frightening
imbalance
in
the
strength of the free world as op1 used to the strength of the Soviet
Hoc. In such a situation, the need

far

us

to rebuild

wr.s

so

was

little

do

our

or

strength
that there

opportunity to

anything else.

yA

the

Ninth

Annual

Finance

Cuy, October 27,

Relations

by

North

Atlantic

he told the Foreign

Committee:

"I think

Senator

Convention

Industry,

Wiley
of

the

tary

facing

we are

a

don't




like

to

pe¬
look

is

wall,
for

there

us

that

to

only

was

do, and
and

we

we

thing

one

did it.

allies

our

the

to

Now

in

are

a

stronger position, we have more
options open to us. We are deal¬
ing less with the specifics of mili¬
tary strength

intangibles

of

paradoxically
the

and

with

diplomacy.
a

time

same

more

happier
a

more

the

It

is

and

at

The

basic

caused

by

economic

military

as

indicated,
our

approach

General

is

that

is

that

not

backed

by

sound

a

These hard facts

to

seem

me

to

leave

only one thing for us to
do, and that is to raise the eco¬
nomic ceiling.
If the free world
puts its shoulder to the wheel to
increase production we should be

to

the

efforts

not

only

of

the

total

imports' last7'year
than $23 billion—about

of our gross national product.
a small percentage, but a

critical

to

If

one.

nickel

port
not

instruments

could

we

chrome,

or

make such

things
food

or

not im¬

could

we

surgical
processing

as
-

equipment. If we could not im¬
port cobalt, we could not make
things as enamels, inks, lin¬
oleum, or paints.
If we could
not
import industrial diamonds,

of

such

nec¬

could

not

make

cutting tools.
import asbestos,
we
could still make steam pipe
insulation out of glass fiber—but

we

to

If

could

we

not

it would be five or six times more

expensive.

To

to

their

rearrange

to

or

take

economic

foreign

other

make

the

This

greater repercussions

on

allies than it has

- our

on

some

have only two in

we

the United Statefe

molybdenum

—

1

and vanadium.

has

On the other hand, for many of
most
important
mass-pro¬

of

our

They

us.

for such things

lite. Of these

trade

compensatory

measures.

used

steels

duction

industries

well

as

for

have deprived themselves of mar¬
kets in the Soviet bloc. The more

many

difficult

the difference between profit and

it

is

them

for

find

to

of

our

as

farmers, exportsmean

although the exports them¬
may be only a small frac¬
tion of total output. On a nation¬
loss,

other markets, the greater will be
able to have both more guns and' the
economic need for them to
more butter—a better defense and
trade

selves

at the

wide

again

time, a higher stand¬
living.
That was the great achievement
the Marshall Plan; for without
increase in total production

of

the

the

which

Marshall

Plan

made

possible in Western Europe, those
countries could
the

taken

defense

effort

them

to

the

continue

this

ef¬

assistance
And

some

must also be found to enable
United

tain its

States

own

itself

main¬

to

defense effort without

pushing tax rates beyond the point
of

diminishing returns.
This

is

matter

a

the

of

dollars

and

attractiveness

trade.

tactics

there

and

field

of

perhaps

international

our

tions which

is

is

The

the

Just this kind of review is

by

progress

pointed

Commission

Economic

Policy,

now

specially-ap¬

a

Foreign
is com¬

on

which

posed of some very able and emi¬
nent men,
of

my

including two members

Foreign

own

do

I

not

Relations

know

what

this Commission's conclusions and
recommendations will be, but I do

that they will be carefully

know

thought

out

and

worthy

the

of

I
to

serious

am

give

not

consideration

myself

you

most

trade

United
the

this problem.

I

to

try

to

going

am

define

to

try

answer

to

merely going

precisely
questions which must
be answered and thereby to stim¬
ulate your own thinking.
some

The
are

more

of the

to

answers

not

going to

these
come

questions

from

any

single individual or group. They
are
going to emerge only from
widespread, informed public dis¬
cussion.
Our

economic
on

of

public agreement we
to get.
Now, obviously,
be

for any

able

to

policy

please

we

policy

the largest

their

unity

of

the

bloc

Selling

and

make

and

—

cans—to

a

of

more

United

to

the

problem

for

up

many

of

States

economically

a

Thus

these

go

more
than
politically.

or

it

foreign trade is important
United States, and it is
to most of the other

the

to

Ameri¬
how to

clear: The
it alone

cannot
any

militarily

can

answer

of

most

to

serious blow.
implication is

very

The

the

important
countries

diminishing Ameri¬

ducted.

assistance.

which

with

The

it

is

of

economies

con¬

many

).

We

We

creditor.
War

$40

the

are

nation.

II,

world's

countries,

wealthiest

also

are

its

have sent

ent

product—such
oil—and the
market for this product is often
largely
in
the
United
States.
Consequently, a relatively small
decline in industrial activity here

billion abroad in the form of

gifts

simply

other

nations

dollar

resources

they

needed.

end

an

still

find

to

We

because

not

the

have

buy the things

our

by

are

nomic

process,

able

imports

exceed

a

powerful

the

is

United

the

best

the

to

as

United

States

to

usually revolved

around the tariff.

There

who,

not

that

in

they

if

vocate

free

do

trade,

solution

the

those

are

openly ad¬
at least argue

is

to

be

found

drastically reduced tariffs, and
we
should
permit—indeed,

that

encourage

at¬

the

States

reason¬

The Tariff Question

Treasury.
so

for

facts,

of

and do, draw dif¬

The debate has

our

workers—don't get paid or we all
foot the bill through the U. S.

of

eco¬

repercussions

follow.

by

Indeed,

set

may,

conclusions

course

these great amounts
either our exporting people—in¬
cluding
farmers
and
industrial

traction

men

ferent

residents, shipping, and in¬
surance, do something—but by no
means enough—to close that gap.
exports

social

this

From

about

S.

our

disproportionate

and

abroad.

$400 mil¬
lion a month.
Invisible imports,
chiefly in the form of tourist ex¬
penditures, dollar remittances by
U.

single

a

have

may

coming to
but we
exports exceeding

that

of

imports

our

did

upon

sugar, bananas, or

as

than

more

especially some of the
are largely depend¬

smaller ones,

biggest

Since the end of World
we

outright

flow

as

of

—

the greatest possible

imports

into

the

United

States.

market that that alone threatens

to

cause

economic distortions.

American

dollar

is

the

There

The

much

ments

in

we

are

so

that

many

tempted

their

pursuit

of

to

that,

neglect

can

foreign exchange

of the

,

The

United

States

has

a

more

immediate interest at stake, how¬
ever.
We are the world's most

maintain

present

level

to

an

extent

in

industry impossible.

to disagree with both
these points of view and to sug¬
I

dollar.

Our Stake in Foreign Trade

others who

effect, would make for¬
eign competition with any Ameri¬

govern¬

will

sources

are

that tariffs should be raised above

most

sought after currency in the world

able

doubtedly affect some people ad¬
versely.
We must take as our

cotton

For

good
they have sold abroad
fairly large percentage of their
total
production.
For them the
loss of foreign markets would be

most
is

obvious
to

occurs

countries

are

un¬

prosperity
and

wheat

our

mean

jobs and

a

nations,

and

source

Soviet

States.

which

other

everyone,

Take

farmers for example.

United States is also the most

area

follow will

■'

Market

a

free

alternative

attractive

—so

foreign

as

the

conspicuous

to

When

final

a

by all

the

up

States
of

most

desirable

rela¬

greater need of
review
than
these

economic aspects of foreign policy.
in

United

For

no

in

break

to

exports

between

bread-lines,
between
and depression.

East-West

of

just another of

these

basis,

difference

many years

can

cents,

is

It

the

the free world.

which

are

way

Soviets.

Recognizing this,
the Soviets
are doing all they can to enhance

have under¬

never

making today.
Some
must be found, however, to

they

the

with

same

of

ard

not

ceilings which limit the

coun¬

Our

That is

for the free nations to take

with, steps

fact.

a

and

were more

This

course,

essary

economy is not much of an army,
no matter how big it is.

must be based

problem,

result, of

is

special
as jet
engines, machine tools, and con¬
must
remember that a
defense
These economic dislocations re¬ struction
work, we need sevens
program which fails to take into sulting from the cold war make types of materials—chrome, nickel,
account
our
total
economic
re-' it
cobalt,
tungsten,
necessary
for many—perhaps molybdenum,
sources is self defeating.
An army ; most—nations of the free world vanadium, and columbium - tanta-

difficult

position to be in.

bloc.

low-import

a

as

it

exports

world's

free

us

but

7%

come " as
a
of the people who

some

think of

try,

Tmay

That

shock to

no

get

were

porter.

we

beginning to develop
backs

direct

the

Soviet

its satellites which has made it

the American people.

our

the

the

;

same

time the world's greatest exporter
and also the world's greatest, im¬

time for us to weaken; a lesser degree, because they have
begin to see results.3 We : lesser resources available, the So¬
need to keep our own defenses-) viets have taken steps to interdict
in shape.
But in doing so, we; free world access to similar goods.
It

when

most

closer to the economic ceilings."

is

with

•

The United States is at the

deny the Soviet access
strength enough to defend them-; to'., goods which .would increase
selves.
Communist military strength. To

the

as you

in

reduction

They

nations

see

are

When

tion.

Another new factor is the dras¬

tic

produc¬

of supply and also on for¬
outlets for important,/ but
marginal amounts of our produc¬

the gap that will leave.

up

mili¬

European

being filled.

vacuum

way

of

eign

Trade

some

costs

highest wage levels.

sources

to ", the threat of the Soviet Union and

worried

are

Western

of being the
hardest, were
easiest, because the strains

New York

1953.

the

Committee.

riod now where we will
back and say the first two
years
of SHAPE'S
existence, instead

Gruenther

delivered

paper

Cc nmercial

the

I have no doubt

Russians

the

that

own

overwhelming
time

—

this when

of

>

were

would

SHAPE

we

nent

Supreme Commander at

now

moving,

are

hard-headed

long ago as last April, that
farsighted man, General Alfred
M.

at work,

from the United States.

As

think that

world

trade

lines

way

period

a

the

we

Changes in World Situation

tion

fense

enough.

yet

are

fort without permanent

Problems

to

now

World

Our allies must find

equipment is coming off the

but
tools

see

military equip¬

Ma¬
produc¬
and de¬

not

ment,

enable

More

in

Factors

New

make

chine

Russian attack

require
months of planning on their part
and extensive regrouping of their
forces.

belongs primarily to the American
producer.

event.

of its own needed

another way.

two ago fear

or

year

it

that

that

lenging than those of the period

time.

I

a

rampant

can

we

American

by-day developments fit into the
over-all

not

Ahead

that.light,

problems

foreign policy in better
tive.

Korea,
allies

in

of crisis.

age

Viewed

put

in

put

me

come.

As President Eisenhower has well

«aid,

Let

of
new

a

even

simply

are

aggression,

NATO

peaceably

a

are

every

allies

The United Nations did

our

cause

all

are

edition of your newspaper. So am
I.
The word has been so over¬

crisis

the

sor.

the knees—to know that the fun¬
damental strength of this country
will

its

of

strong enough to defeat all-out
aggression, are at least strong
enough to make it an extremely
dangerous gamble for an aggres¬

over

lis—and some¬

times

been

simply by creating forces which,
though they are not themselves

after

another
washes

and

forcibly

and

has

demonstrated

willingness

resist

to

defeat it.
a

the

States

mili¬

our

ago.

years

assembly lines.

situation

and

new

part.

our

by

United

tactics and

new

new

ability

-elways in the
It is

on

created

«ink, but then
:your

world, and that situa¬

tion calls for

raft,

0

yet strong enough,
but we have made enough prog¬
ress to bring about a new situa¬
tion in the

two

lowest

and the

In
the course of achieving this
happy
state,
we
have
become
critically dependent on foreign

the
the

But we have'
One of these factors I have al¬
by no means done the whole job,
and there is certainly nothing to ready mentioned—the slow-down
and
coming end of large-scale
justify complacency.
Europe is now producing much United States foreign assistance.
few

a

not

are

forget
that
market
of
all
is

never

the

tion

we

American market and that market

with

us

time

ceiling and in so doing
There are new factors in world
security risks; or
Two, we can raise the economic trade patterns today which can¬
not be ignored. These factors are
ceiling.
'
Now, it is true that we have both economic and political, but
come a long way toward correct¬
they are so closely interwoven
ing
the
awful
weakness
with that it is difficult to separate them
which we faced the Soviets only —and unnecessary to do so in any

policy must be based on largest area of public agree¬
able to get, and its principle should be "the great¬
est good to the greatest number." Sees new factors in world
trade, among which is permitting free nations to sell more in
the American market. Stresses our growing dependence on
foreign sources of raw materials, and calls for a greater degree
of stability in foreign trade policies of ourselves and allies.
We

should

At the

economically efficient nation,
with

certain

run

are

early member

departure

of

greatest

restrict

can

we

same

economic

economic

an

Military

tary buildup to keep it below the

Foreign Relations

Senator Wiley discusses recent changes in world situation, and
the new and more difficult problems ahead. Says our foreign

Fisher Ames,

confronts

One,

U. S. Senator from Wisconsin

we

our

.

choices:

By HON. ALEXANDER WILEY*

ment

of

Dilemma

Free World's Economic Ills
on

-

the principle
for the great¬

est number.

but

States

allies.
Our Economic and

Chairman, Senate Committee

point

of the greatest good

United

Multilateral Trade Will Cue

gest

venture

that

the

wisest

course

somewhere

in

believe the

United States

between.

ford to become either

a

I

lies

do

not

can

af¬

free trade

,

Volume 178

Number 5272

The Commercial and Financial Chronicle

...

(1849)
V

nation

or

nation.

all-out

an

protectionist

Our system of farm price

to

supports, which maintain domestic
prices above world prices for ag¬
ricultural
vents
On

products,

the

have

alone

other

said

The

pre¬

gift

from

his

the

the

very

often

so

high-cost

inefficient producer from all pos¬
sible
competition.
That
would
of

foreign relations but also

our

of

our

and

much.

American

own

not

I

think

it

point to confine

foreign

is

missing

policy
importance

The

has

been

the

to

the'
the

and

also

blame

by

the

000

Europe

would .only

experience

in which

the

road

the

imagination

them

tariff

walls

and

forget

of

Every

who

American

one

be

world is at stake.

fore, push

have

we

and

If

&

knows

wants

part

consumer's

that

the

of

dollar

has

ican brand of competition is

thing which

good

a

businessmen

foreign

many

tend

to

some¬

shy

away

ularly
Plan,

Tariff Administration

policy that
bold, but at

a

will do that I

we

shall reach

remembered

overlooked

in

rates.

the

controversy

The

by

spun

often

are

One is the

administration.
tape

need to be

which

but

method

web

of

red

of

customs

our

There

of

traiff

themselves.

rates

In the last session of Congress, we

passed the Customs Simplification

Act; and although it has not been
in effect long enough to assess its

results, I

in

tion

a

the

around

the

thing
tariff

that

is

it

is fre¬

tariffs

I

ning.

You
large

of patient effort

years

required to build
ket

It

area.

too

up

which

a

for

bogged

ting

old arguments

People
about

new

concept
genius of
that

in

government

Similarly,

they

difficulty

what

have

face

to

be

on

their export

if both

bring

policies.

We

are

tend

the United

free

more

al¬

foreign

these

trade

policies,

it

must be multilateral

to succeed.
to

think

trade

of

our

greater degree

our

And

to me,

they

terms

to

and

we

a

too

and

States

world.

If

much

the rest

we

in

between
of

thought

acceptable

find

more

courses

of




generally

action—and

absorb

a

only

across

of

is

an

not

so

to

is

concern

themselves

of

nation—not

rich and

concept

powerful

even

trade

problems.
of

found

it

the

necessary

for military

to

to

It

has

trade
not

is
a

join

been

nec¬

ceilings

of

only

but

two-way street.

to

living.

said

two-way street.

said

talk"

was

minimum, the present

that

Trade

It

is

a

Board
of

de¬

dollars

of

equity financing will
by American industry

in

workers

order

to

as

of:

the

The

Dofflemyre

Financial Chronicle)

LOS
C;

ANGELES, Calif.—Thomas
Donoahue
is
with
Marache,

Dofflemyre

&

634

Co.,

South

Spring Street, members of the Los
Angeles

Stock

number

of

(4)

Increasing the total Federal
tax receipts from capital gains.
Helping to balance the Fed¬
eral budget.
The text of the resolution of the

Directors of the Arizona
Association
of Security! Dealers

follows:
Resolution Adopted by

The

Opens

Financial

Directors

of

of

Association of

budget.
it

Be

further resolved that

the

urge

correct

(1)

following

we

changes

to

inequities:

Give all investors the relief

recently

home

granted

owners,

permitting reinvestment within
definite

without

period

a

lia¬

tax

bility.
Permit offset of

(2)

much

as

as

$5>000 of net capital losses against
ordinary income, each year for as

six

as

(3)

years.

individuals

Give
on

from

which

a

tax

income

dividend

credit
ceived

re¬

corporation earnings

Federal

taxes

have

al¬

ready been paid.

Adopted unanimously this 28th
of October, 1953.

day

DAHLBERG,!

HENRY E.

President

Randolph E. Soranson,
Secretary

Phoenix,

ers,

Culler, Plummer &
Bennett Formed in NY

Arizona

the

Ariz.,

Oct.

28,

1953

will be formed

York

new

in

value

all

of

invest¬

ter,

and

Frank

a

tax

of

as

in

increase

vestment

sold

much
value

26%

as

of

any

six

after

of

in¬

months,

in

investors

tal

left

amount

another

and

for

by

reinvestment

business

reduces

the

available

to

capital
reducing

or

property

amount of
finance

capi¬

industry,

and

S.

Plummer and

A.

Bennett.

Cutter

Mr.
were

and

formerly

Cutter
C.

F.

Plummer

Mr.

in

partners

Cut¬

additional

private

dollars
equity fi¬

capital

gains

taxes

in

1950

had

was

with
and Harvey

for many years

Childs

&

Co.,

establishing his

Fisk & Sons,

ov/n

Plummer

Mr.

1940.

business

in

who had

been associated with

C.

Langley
with

and

Whereas, American industry
of

James

Jr.,

the

Cut¬

ter & Plummer. Prior thereto Mr.

Whereas, this taxing of
the

of

firm will be George H.

ments sold in less than six months

the

New-

public

and

Partners

bonds.

revenue

increase

Street,

conduct a general
business specializing

to

municipal

state,

the taxpayer's full tax rate on the

Bennett

of Nov. 16, with

as

Broad

30

at

City,

investment
in

&

Plummer

Cutter,
offices

Chronicle)

Harris, Upham & Co.

of

Helping to balance the Fed¬

eral

Security Deal¬

.

with

.

..

number

(4) Increasing the total Federal
receipts from capital gains. \

the Board

nancing in the next few years to
provide more equipment and em¬
LOS ANGELES, Calif.—Donald ployment
for more workers in
P. Newell has opened offices at order to keep pace with the nor¬
317 North Kings Road to engage mal
population
growth of the
in
a
securities
business.
Mr. country, and
Newell for a number of years was
Whereas, 42% of those paying
to

;

the

Board of

Exchange.

D. P. Newell

industry and real estate.

(5)

will need many billions of

(Special

*

taxable sales.

on

Increasing

26%)

present

of

Increasing

long

Encouraging sales for rein¬

penalizes

to

(3)

Encouraging investments in

Joins Marache,
(Special

of

Encouraging sales for rein¬

(5)

to Congress
of the Treas¬

and

forces

not

defenses

standards

often
a

is it

so

to

economic

their

their

na¬

have

"alarmist

He

it resolved
of Directors

vestment.

Treasury."

with the normal popugrowth of the country."

the national economy.

.

to join forces

threatening

weaken

lower

is

the

are

the

as

world

defense,

them

for

raise

which

Just

free

a

making."

he

Association

tax

that

period of readjustment would run
its course without grave danger to

the United

as

if

kept to

get

one

such

States—can solve the free world's

tions

the

in

(2)

revenue

Whereas, the present Capital
itself into
Gains provisions of the Federal
a
depression which, except for
tax laws require the payment of
that
psychological
factor,
"just
wasn't

the

transactions

Encouraging investments in

American

result

the country might talk

un¬

increase

Board

(from the

means

(1)

taxable sales.

that,

warned that there was danger

tax

Federal Treas¬

Arizona

13%
a

pace

(3)

The St. Louis railroad executive

to our allies—the concept
expanding economy which
afraid of over-production

one

slackening of pace." He

to

of

number

vestment.

in his considered opin¬
"nowhere does the future
appear brighter."

seen

somehow

solid

"its

continuing

that

kind

must

we

ever

capital
would

and

Association

means

ion,

score.

the

is

has

is

serious

said

a

econ¬

only of under-consumption.:

No

a

a
people who
the most efficient

world

this

This

fear

in¬

for

territory served by his rail¬

road

afraid

enough

this

even

essential

the picture

the

growth and development without

production and distri¬

of

which

be

to

sense

that
are

the

message

more

(2)

Mr. Fraser said that the South¬
west

need

no

this

to a close,"
but added, "I

said,

in
major slump."

marvelous absorptive

the

in terms of reciprocal trade,

might

to

before

the

the

we,

the

to

provide
equipment and employment

(1)

comes

feel

period

holding

that "billions

lation

v> Fraser

others

of

as

American industry and real estate.

be

gredients

shorter

and

They described their proposal

D

longrate to

overall increase

an

to

the

and

Di¬

of

the next few years to

for

phase

Fraser

don't

Surely

system

essary

simply

Mr.

timid

The American

a

capacity.

but

lies could

seems

has

on

they

the

There is

have developed

great boon to all

a

concerned

stability

But
one.

duly

products abroad.
It would

it.

use

making

restrictions

current

dy¬

of having too much;

having

not

they will have to face at home—
just

not

need

plans if they are uncertain
just what competitive imports

there

and

rate

Secretary

the

keep

begin-

will

economy

and

markets

of

need

is

business¬
in

fearful

afraid

there

their

of

expanding

bution

American

have

men

which

American

is

outlet.

no

the

more

ningofamajor

productive capacity for
there appeared in advance

new

be

voice.

enough
of creat¬

which

omy

no

means

the

pearance

possibility that they may be de¬
prived of the fruits of their suc¬
a

and

the

remote

have

think

not

the

as.

been confounded by the ap¬

be

action

in

slump. "It is true that there aremarkets.
This static readjustments underway in many
is
fatal.
The
peculiar fields of business activity, and

it

how

their

needed

be

a

All

Board

transactions

misinterpreted

History is full of examples

take this effort in the face of the

sudden, unilateral

do

ways

of

by

for

More

that few foreign
businessmen are willing to under¬

cess

.

be

not

Dahlberg

long-term
rate
to
13%

.additional

.

should

E.

overall increase in

an

clared

in many areas

Means

in

therefore

Now,

increase

economy

Growth

gains
taxable

result

the holding

maximum

greatly

of

revenue

that
Henry

by

tax

In

of the nation's

•Economic

paid

ury;

to the Federal

f

current

down in the same
which rarely settle

anything.

to

surprising

in

readjustments

of

the

be

months

the

would

and

the

greatly

stated

get¬

solutions instead

13%

indicate s," the
declare, "that the reduc¬

taxable

Kansas-Texas

our

this problem and look

on

new

to

be

and

we

meeting of the

Missouri-

that

bear

are

should really not

both

gains

and

o

three
of

capital

number

maximum

ury,

The

that

the

f

President

of

term

lower

a

of

Fraser,

V.

in¬

and

movement

to

reduction

three months and the reduction of

City, which

Donald

to

mar¬

new

tion

in

eight

in

Lines,

have

the

City
years,

in

cut

items,

free

the

25%

a

first

the reduction of

period

"Experience

a

York?

New

agricultural

some

certain

on

hope

of

with

of

the

held

be

would

and

revenues,

•

that

holding period.

Katy Railroad's board of directors
to

which

on

tax

Whereas, experience indicates

Association's

would

.

luncheon of busi¬

a

tax

unan¬

dealers

in New York

followed

Arab

allies will bring more imagination

inhibits

feres

the

recently
and Payments

making

creasing
capital.

namic.

inter¬
sound business plan¬
are all familiar with
investment
and
the

Speaking at
nessmen

Middle

has

Customs

products,

possibility that they will
be changed at any moment which
and

-

depression.

not only

the

example,

movement

is

trade

In

Council
a

but

foreign

world.

for

quently not the rates themselves,
the

Kansas

-

of nation talking itself into

ger

but in Latin America,
East and other parts of

free

ing

remember

to

Missouri

Texas Lines holds there is dan¬

Agreement providing for the free

up

form

Regulations.

Another

the

thrown

in

borders

our

Customs

about

had

we

of

sales

gains

Security Dealers, recommend to
rectors, at a special meeting in Congress and the Secretary of the
Phoenix, on Oct. 28, the invest¬ Treasury that the capital gains
period
be
reduced
to
ment men declared that the pres-' holding
three months (from the present
ent "Capital Gains" rate discour¬
six months)
and the maximum
ages sales of assets and brings in
less
Federal
tax
revenue
than capital gains tax rate be reduced
the

President

na¬

further steps that can

are

Far

hopeful that it will
large part of the paper

curtain which

in¬

six

Whereas, the present six months

in

adopted

per

holding period and high tax rate

of

imously

men

Europe

am

eliminate

of

markets

be taken along this line,

laws

frequently has acted as a greater
barrier to imports than the actual
level

struggle to keep

$5,000

and thus result in reduced Federal

resolu-

a

than

less

of

and

Arizona

In

ultimate des¬

our

incomes
year,

capital

statewide

confident

am

-

discourage

association.

Major Slump,
Says Donald V. Fraser

brings

steel

and

the

and

dent of the

No

Schuman

tions.

signed

about the tariff which

coal

and

League

however, two points

are,

the

as

organization

the

dustries

East,

and

Stability

over

this

together

the

from.

There

inte¬

the
European Coal
Community. More pop¬

known

Congress

cording to
Henry Dalhberg, Presi¬

tination and win the second phase

of

and Steel

those

Gains

Security
Dealers, ac¬

time realistic and wise.

same

we

the

revenues

Treasury
the Board

Association

We must, there¬

is, courageous

toward

to

tax

Capital

the recommenda¬

was

made

the

the survival—of the free

yes even

the

lishment

American

than

fight for it against some pretty
tough competition. And the Amer¬

the

the

not

gration of this market which has

to

of

the

by

reached its highest point in estab¬

that

lower

are

businessman

anybody

will

will

with

movement

the

lower.

was

Secretary of

be.

on

lack

own

countries.

many

or

tion

travelled, it will be rough
hilly and full of detours. But
the strength and the stability—

160,000,-

enterprise.

tariff but their

not

is

out

That

one

free.

out

reducing

Tax."

and

the

keeping

Let's

by

"Increase Federal

by

some

just

free

of the great

not

of

if rate

will have to

ahead

Like

smooth.

have.

American

them

Directors, stating that present capital gains levy discourages
of assets, and therefore brings in less revenue than

of Directors of

The

boundary lines, they would enjoy
many
of the benefits we now

some

make

fair trade is

freer flow of goods across national

the

Urge Lower Capital Gains Tax

sales

friends.

our

to
we

a

all

will

we

of

•

everybody benefits, and
we have of it, the better

more

off

and

But

opments of recent years has been

keeping

of

of

upon

have

One of the most hopeful devel¬

for

actually

we

will

21

t

rr-

Henry Dahlberg, President of Arizona Association of Security
Dealers, calls attention to resolution of the Association's Board

of

one

prepared not only
minded nations in

-

concessions,

profit from
permit the

and

Arizona Dealers

be

like

get some.

too

countries

is

^ * y

.#> v

the

ways in which
done, and the United

American market when what

the

if

the

If

for

many

be

urging it
We

has

a

road

follow

to

of

tariff

of

within

are

can

join

in

United

States

serving

area

people.

our

over-emphasized

protectionists—and

is

to

are

point

United

functions

market

of

by both the free-traders
nations who

system

-

discussion of:

our

economic

tariff.
tariff

this

stress

or

doing it but also to take the lead

strong economically, large¬
because our free enterprise

ly

consumers

the free enterprise system.

But

There

blocked currencies.

The

world

this

grown

detriment

eight

even

economic

States must

quotas
of their

inventions

as

can't

I

only

the

or

increasing multilateral trade.

tariffs and

as

few

a

such

own,

in

criticized

—plus

that

things

same

ligated to protect

the

Eu¬

largely un¬
developed in the past because the
countries involved have practiced

States—such

to

Western

of

free

example, together con¬
potential market at least

a

he must himself take
steps to se¬
cure it.
Certainly we are not ob¬

work

Do

This market has been

government:

every

Can

four

or

ten-way street.

equal to that of the United States.

market
belongs
pri¬
marily to the American producer,
he
cannot
reasonably expect it
a

three

closer

problem.

Nations

countries

stitute

American

as

getting

the

of

Other

for

rope,

that

be

also

heart

The

hand, although I

frequently

the
What

free trade policy.

a

would

we

*

'

i

15

F.

Co.

J.

Young

joined

years,

for

&

Mr.

12

ye

Co.

&

Cutter

v/.
rs

for

in

1949.

Mr.
Childs

Bennett
&

poration
Co.

He

was

with

Co., First Boston

and

Gertler,

formed

Johnson in

C.

Devlet

Bennett

F.

Cor¬

Bros.

&
&

1934, Brown, Bennett

& Johnson in 1940,
nett & Co. in 1948.

and F. S. Ben¬

22

The Commercial and Financial Chronicle...

(1850)

The

approval

was

issued in

The

con¬

First National Bank of

nection with the merger of Marine

Company

REVISED

into

Bankers

and

ETC.

OFFICERS,

ton, Missouri

Marine

hamton,
Trust

CONSOLIDATIONS
NEW BRANCHES
NEW

The

Midland Trust Company of Bing-

News About Banks

Company,

Elmira

if

Deputy

former

Warren,

of

tees

bank

the

.

Stott, Assistant Vice-President years, held its annual reunion
James E. Gallagher, Assistant dinner on Nov. 10 at the Waldorfr

T.

bank,

stock

new

and

state

a

chartered in Texas

were

dispatch

cording

to

a

on

Nov.

The

The

Merchants National Bank & Trust

♦

*

ac¬

from

the

to

5

"New

capital

National

Park

fromi $3,000,000

stock

to

effective October 26,
of
the
increase
was
about by sale of new

$3y500,000
$375,000
brought
stock

MacGregor

National Bank

Boise, Idaho increased its common

if

bank

York Times."

>,
t-

r

)

;

"

*

and

$125,000

by

stock

a

dividend.
*

♦

♦

>,

Bank will have

,

i dei?nan

A. Sun-

York,

New
; Nov.

6

Company,

announced ; on
C. Flanigan,

was

l President. Both
Mr.
ated

with
1939.

In

Sunderman

Mr.

who

ap¬

was

of

man

in¬

members of the club

are

clude J. Luther

the

to

came

Senior officials of the bank

1953.

Assistant Treasurer..

as

bank in

he

1949

club

as

F. Petersen.
James J. Mcintosh spoke for the
109 new members inducted during

Trust

Manufacturers

since

succeeded

was

President by Andrew

associ¬

been

has

Creamer

pointed

dinner and

assigned

mean are
ihe Eastern Division.

to

the

the

William

Board;

L.

Kleitz, President; Thomas P. Jer-

1952.

Vice-President; and

man,

Division,

Collection

Foreign

*

*

Assistant Manager of the For¬

-an

stock

John

eign Department at main office.

the

"

*

in

share

*

*

addition to

payable

"dividend

-

10%

a

.

announced

was

5

by

Leichtman, President.
special meeting of stockhold¬

will

ers

vote on
-

on

Nov.

on

Jacob
A

,

stock

18,
to
Nov.\6,

Dec.

stockholders of record
it

bank's

held

be

T.

Emigrant

of

holders

Savings

Industrial

Nov.

on

19,

to

east

third

This

Street.

the

the

would

distributed

dividend

be

stockholders

with

increased

proposed

stock

Ndv.'

on

of

record

a

'to"

Nov.

on

remaining

the

as

24

11,000

shares to be offered to stockhold¬
of

ers
a

record

share.

offered

share

banking

office

on

24

Nov.

Stockholders

at

$45

would

shares in the ratio of

for

five

every

semi-annual
dition to

be
one

with

held,

cash

dividend in ad¬

25% stock dividend to

a

Manhattan, will
ant west side

ing

serve

area

*

large

*

Ohio,

Nov.

on

proposal

the

approved

dinner

*

new

into

approving
as

in¬

to

issued Oct. 23,

was

effective,

making

and

of the close of business Oct. 24,

consolidation

the

1953,

The

of

First National Bank of Columbus,

Columbus, Georgia, with
stock

of

$300,000,

common

and

Merchants
Mechanics Bank of Columbus,

and

Georgia,

with

$200,000.

The
under

stock

common

consolidation
the

First

of "The

of Columbus."

Lincoln
N.

members

were

in¬

of

10. James T.

the

Lee,

will

bank,

sent

a $50
savings bond and
pin to each new member.

pre¬

Y., has completed. 25

charter

National

of

was

and

Bank

-

The occasion
a

brings to 60 the member¬
ship in the club. The new mem¬
John W. Bugsch, Andrew

are:

Weiss,

Milton

Rich,

Anthony

L.

Delionado, Herman Riedrich,
Sam B. Allen, Valentine Hemlin,
David

J.

Schmidt,

Gamache,

Charles

W.

Hugo A. Baessler, John

Danko, August P. Eckel, Fran¬
J.

Scully,

Frank
Peterka,
If. Weiman, Victor U.
Russo, Joseph P. Hospod and

Barbara

John Blazek.
Otto

Strippel,

President

and

bank

holds

more

than

Other

the
49

members

Vice-

Trustee,

Treasurer

club

record

years:

who

of

the

with

into Chicago Title
Company.
business of DuPage Title

of

years

officially

was

rec¬

luncheon tendered to

him in the Officers'

Dining Room

III.,

Trust

and

G.

Vallette

C.

D.

Hull.

It

DuPage

1925,
Trust




known"

as.

Company in
when
Chicago Title and
bought an interest in the

company.

the

Lincoln's 25 Year
erick

Seifering,
Mr. August

President

of

club, Mr. Fred¬
Vice-President
the

Club

and

Assistant Vice-President of the

bank,

were

new

on

hand

to

welcome

member into the quarter

century club, which

has

now

members. Sixteen of whom

are

51
re¬

❖

Company and will continue

to head the

after

operation in

completion

is

both

occur

from

secured

of

companies

Wheaton

the

merger.

until approval

stockholders

at

annual

of

Sit

in

the

Exchange

new

a

of

registered

of

the

of

$20

value.

i

.

.

;

♦,

on or

be

minor

after

•

adopted with

modifications

in

The principal change in

wording.
the rule

as adopted is the addition
paragraph (2) of the sentence
"The required information may be

to

summarized

respect

to

as
appropriate with
each of these cate¬

gories."
The
action

Dec.

text

of

the

Commission's

follows:

31, 1953, and thereafter.

The
Securities and
Exchange
by the SEC that on
Commission, acting pursuant to
the Commission an¬
authority conferred upon it by the
nounced, in Securities Exchange Securities Act of
1933, partienAct of 1934 Release No. 4803-X,
larly Sections 6, 7, 8, 10 and 19(a)
that it had under consideration
thereof, the Securities Exchange
the adoption of a proposed rule
Act of 1934, particularly Sections
concerning treatment of compen¬
12, 13, 15(d) and 23(a) thereof^
sation in the form of stock op¬
the Public Utility Holding Com¬
tions granted by corporations to
pany
Act of
1935, particularly
their officers and employees. All
Section 20 thereof, and the In¬
interested persons were invited to
vestment Company Act of 1940,
submit views and comments on
particularly Sections 8, 30, 31(c)
the proposal.
and 38(a) thereof, and deeming
It is stated

Feb. 25, 1953,

The

rule

proposed because such action

was

necessary

and appro¬

of the apparent

lack of unanimity
opinion among corporate and
public accountants as to the ap¬
propriate manner in which the

In

the

plan

merger

and

election

of

Vice-President,

the
ap¬

as

mination

should

be

made.

Per¬

a

exercisable,

or

,terms

dates, i.e., when
(2)
(3) exercised.

comments

propriety
these

and

and

of

dates

suggestions ' re¬

concluded

using

in

all

that

any

cases

one

had

the

of
not

established, and that deter¬
mination of, and accounting for,

cost to the grantor based upon the
of

excess

by

fair

tioned shares

value

of

the

op¬

the option

price
at any one of the three dates ad¬
vocated might, in some cases, re¬
sult in the presentation of mis¬
leading profit and loss or income
over

statements.
In these circumstances the Com¬

to

deemed

prescribe

a

it

inappropriate
de¬

procedure for

termining the amount of cost, if
of these stock options to be
reflected in profit and loss or in¬

any,

come

statements

filed

with

the

Oklahoma

increased

stock

from

by •

stock

a

dividend effective pet. .30.

.

with the Commission.

of

each

shall

ment

option arrange¬
given, including

be

the title and amount of

(i)

curities

The Commission considered the
ceived

.

"(1) A brief description of the

for each of three

ments filed

Bartlesville,

vployees:

suasive arguments were advanced

mission

addition to announcement of

Powell

of

common

value

par

rule should

corpo¬

Commission.
However, in order
Chicago Title and Trust Company.
capital stock of The
Franklin
Edward J. Sauter, President of that investors may be apprised of
National Bank of Franklin Square,
Illinois Title Company, Waukegan, the monetary significance of the
New York from $3,950,000 to $4,concessions made by registrants
elected a-Vice-President; Chester
to officers and employees through
340,000 was made effective Oct. 27 C.
McCullough appointed Assist¬
the granting of stock options, the
by the sale of new stock and a ant Vice-President in
the title
further increase on the same day
Commission announced, on Aug.
division; Harry E. Frey, Assistant
to $4,340,000 by a stock dividend.
25, 1953, in Securities Exchange
Vice-President, transferred to a
❖
*
*
Act Release No. 4926-X, a pro¬
newly created position related to
posal to adopt a rule to be added
The Banking Department of the
legal and market analysis; and
to
Regulation S-X, and to be
State of New York gave approval Francis
E. O'Connor,
appointed
designated Rule 3-20(d), which
on Oct. 31
to the Elmira Bank & Assistant Vice-President in
charge will
require full and complete
Trust Company, Elmira, N. Y. to of the Illinois
department.
disclosure of all stock option ar¬
increase its capital
stock from
*
*
*
rangements
in
financial state¬
$1,000,000,
consisting
of
50,000
The
First
National
Bank
in

shares

the

certain

rations for the fiscal year ending

meet¬

ings early in January.

following elections and new
pointments were announced

tired.

increase

Trust

Wenzel,. Secre¬ This will not

of

Commission,

and

been

Hooper,
It was announced that Byron S.
bank, presented Powell, President of DuPage Title
a gold watch,
Company has been elected a Viceinscribed. Mr. Er- President of Chicago Title and

of

the

*

became

Title

per share, to $2,000,000, consisting
its
common
service.
capital
hold long of 100,000 shares of the same;par $500,0001■ to $600,000

/

later

Mr. Schnitzlein with

of

service records and who are Trus¬

and

passed into the hands of T. M. and

of the bank. Mr. John W.

President

ending

any year

part- of registration-statement

registered corporation.

release

founded in 1873 by the options were (1) granted,

was

Jonathan

the

ognized at

An

This

Brooklyn,

serivce.

gold

a

Wheaton,
The

Savings Bank,

a

at

priate in the public interest and
for the protection of investors and
of $10 each; surplus of $1,000,000;
necessary for the execution of the
and undivided profits of not less
functions vested in it by the said
than $206,565.
amounts, if .any, to be charged Acts, hereby adopts the following
if
*
*
against income representing com¬ rule to be added to Article 3 of
Directors of Chicago Title and
pensation to recipients of stock Regulation S-X:
Trust Company, Chicago, 111., ap¬
options should be determined. The "Rule 3-20 (d). Capital Stock Op¬
proved on Nov. 4 plans for a principal point of disagreement
tioned to Officers and E«amerger of DuPage Title Company, was the time at which the deter¬

Schnitzlein, chief Company

clerk at the Flatbush Office of the

tary-Treasurer

*

Central

Nov.

on

President

De

small

and

of

recent

to a
Securities

statements
A certificate

if

if.

Mr. Charles E.

Savings the
Bank's Quarter Century Club at a

cis

bank¬

own

spent in assisting

career were

an

Eighteen
ducted

E.

the import¬

in which many

of Mr. Madden's

years

and

stockholders.

L.

the

of

103-year old savings institution in

rights to expire on Dec. 10, 1953.
Last
year,
Commercial
State appropriately
win
Bortscheller,
Bank & Trust Co. declared a $1

bers

and

Avenue

branch, making

commercial banker.

shares

23,

7th

of

corner

31st

report of

for

rule, entitled;
Rule 3-20 (d) of Article of Regu¬
crease the capital stock by sale of
lation S-X, concerning treatment
140,625 shares.
of stock options granted by Cor¬
The proposal appeared in the
porations as compensation to their
October 29th issue of the "Chron¬
officers and employees, has been
icle," page 1642.
adopted
applicable to financial
if
if
if
2

of title

President

1953, must be filed

According

National

Central

the

of Cleveland,

Bank,

a proposal to increase the
development of
capital stock from 50,000 industries as a

of

Information of such optionsDec. 31,

special meeting of its stock¬

effected

*

Madden,

to 66,000 shares of $25 par value,
Mr. Leichtman stated. Five thou¬
sand

Adopts Rules Regarding Disclosures of
Slock Options Granted Officers ft Employees

Oct. 24.

on

At the
effective date of con¬
New York, announced on
Nov. 9, that about Dec. 1 this year, solidation the consolidated bank
The board of directors of the
the Emigrant Bank will open a will have capital stock of $1,000,Commercial State Bank and Trust
divided into: 100,000 shares
Co. 4>f New York, have declared a new branch located in the Equit¬ 000,
able Life Building at the north¬ of common stock of the par value
$1 semi-annual cash dividend a
'

*

SEC

voluntary

or

A

Cleveland, Chair¬

George
»S:
*
*
G. Allen, W. Palen Conway, John
W.
E. Chester Gersten, President of
Davis,
Charles
E.
Dunlap,
The
Public
National
Bank
and Lewis Gawtry, Cornelius F. KelTrust Company of New York, an¬ ley, William C. Potter, George E.
nounced on Nov. 6 the appoint- Roosevelt, and Eugene W. Stetson,
ment of Frank R. Darrell, head of all directors.

•

business

Bank

Walter H. Zulch presided at the

;

Horace

by

has

bank

branch offices.

'

of Manufacturers Trust

the

Brussels,- where

Assistant Treasurer

as an

ac¬

into

went

staff/ as well as nearly 200
pensioners. Overseas chapters are
maintained in London, Paris, and

J.

Vice-

Assistant

Frederick

and

President

bank's

the

of

capital

common

of

tive

Gerard

of

as-an

one-fifth

than

*

*

Appointment
.Creamer

,

of Syracuse, New York

Company

of $50,000liquidation
Cashier, both of whom have been Astoria, with 800 attending. The and was absorbed by Du Bois
active in National City's contacts club has inducted 1,394 members Deposit National Bank, Du Bois,
and includes in its roster more
with the petroleum industry.
Pennsylvania, as of the close of

-and

\

if

of

♦

The Idaho First

a capital structure
Graham
Morrow,
O.B.E., has
$500,000, of which $300,000 is
increased its common capital stock capital stock, $100,000 surplus and been elected a Director of The
*
if
*
Canadian
Bank
of
Commerce
from $1,000,000 to $1,200,000 ef¬ $100,000 in undivided profits.
Bank of New York as Petroleum
Guaranty Quarter Century Club,
The
Oak
Forest
State
fective Oct. 27.
Bank, (Toronto) the bank announced on
Consultant.
honorary
organization
of
staff
will have a capital stock of $200,- Nov. 5.
*
*
*
Mr.
Warren, as head
of the members of Guaranty Trust Com¬
bank's petroleum department, will pany
of New York
who have
The
First
National
Bank
of
have associated with him Bernard served the bank for 25 or more Falls Creek Pennsylvania with a

Drysdale, Eugene Henningson, F.
W. Lafrentz and Louis Watjen.

Administrator, Petroleum Administration for Defense,
is joining
the
staff
of The National
City

N

.

if

sale

the

By

A.

Robert

are:

national

A

Houston

York."

New

if

if

Com¬

Trust

Midland Trust Company of South¬
ern

Ed.

&

under the name of "Marine

pany

CAPITALIZATIONS

J.

City,

Johnson

Bank

increased by the

was

stock effective Oct. 27

new

Workers from $350,000 to $450,000.

Cortland,

of

Trust sale of

Midland

stock of 000, a $150,000 surplus and $50,000
Clay¬ in undivided profits.

capital

common

Thursday, November 12, 1953

se¬

(ii)
the year or years during which
the options were granted; and
(iii) the year or years during
which the optionees became, or
will become, entitled to exercise
the options.
subject

option;

to

"(2) State (a) the number of
shares under option at

the bal¬

sheet date, and the option

ance

price and the fair value thereof,
and in total, at the
options were granted;
the number of shares with
share

per

dates the

(a)

respect to which options became
exercisable during the period,
and

the

fair

option price and the
thereof, per share

value

and

total,

in

the

at

dates

the

options became exercisable; and
(c) the number of shares with
respect

to which

options

exercised during the
the

option

price

were

period, and

and

the

fair

value thereof, per share and in

the

total,

at

were

exercised.

dates

the options

The

required

information may be summarized
as

appropriate with respect to

each of these categories.

"(3)

State

the

basis

of

ac¬

counting for such option ar¬
rangements and the amount of

charges, if
come

The

any,

reflected in in¬
thereto."

with respect

foregoing

action shall

be

effective with respect to financial
statements
for
any
fiscal year

small number of com¬ ending on or after Dec. 31, 1953,
received with respect filed as a part of any registration
to this latter proposal, and the statement, application for regis¬
Commission Jias' determined that tration, or report.
J

Only

ments

a

were

Volume 178

Number 5272... The Commercial and Financial Chronicle

Gen. Precision

Equip.

Offer Underwritten
First Public
first

The

dertaken

By JOHN DUTTON
«

in

1936

began

Nov.

on

7,

with the offering to the company's
stockholders

common

shares

of

vertible

$2.90

cumulative

preferred

value. The
priced at $50
par

con¬

share

per

and

,

stock held of record

1953. It

is

covered

will

one

Nov.

subject
send

In

topic

has

which
if

you

in

I

a

very

booklet

a

am

he

sure

would like

you

.

be

I

respects

when

he

with

agree

states

that

it

will

pipe dream as far as
basis of $50 per share into com¬ selling the general public on inmon
stock of the company at a vesting in securities and Mutual
conversion price of $25 per, share Funds, unless the industry can
Of common stock, and is redeem¬ obtain qualified salesmen. I have
able at the option of the company

had

a

contact' with

$53

share

per

on

,

wasted

the

their

time

and

General

>

tual

Precision,

•undertaken

a

which
of

program

general

or

constructive

ings

of

incurred

funds.

Through its

mestic

subsidiaries

active

17

the

do¬

corpora¬

tion is the largest single domestic

supplier
theatre
#nd

an

of

-well

of

motion

p

i cj t

u r e

equipment and supplies
important
supplier
of
,

television
as

studio

equipment,

leading

a

automatic

as

manufacturer

industrial

and

they

effort.

afford to work for

mission return.
any

cover

50%

a

corn-

I

and

sales

the

of

and

earn

can

g>er

for

eight

the

1952

year

$1,255,278
share

common

first

or

while

$1.88

for

the

month#

was $2,032,-

to

much

a

salesmen

than

them, and the financial resources
to back them
up
until

'

•

per

cdends of 25

larger degree

in

other

lines.

_

RfAIIQ

"

not

or

based

is

share.

cents

Three divi-

per

share each

i

e e m s

all;

salesmen read

a

lot

Public

offering

of

$25,000,000

on

to

.

.

.

sell

and

said

not

in

anything
of them

any

think

I

so

many

so

.

.

calculated to retire 90% of the
lssue

to

answer

an

Proceeds

from

the sale will

be

sjgned to increase the system salable

capacity

cubic feet

to

million

! 007

d

'
.
The company owns and operates

-^- ^—

each

of

turn

you

back

your

to

to maturity* Sinking selling for a day or two, and be¬
redemption: prices range come a buyer. Go out among your
Pn<>r

-

..

,

it."

that's

Now

the

not

it's

know

Northern

,

actually did kntiw
me, "Don't tell

sincerity I'm talking about
In my book if your product is nek
right, make it right or get another
job. I know this—it's better to
look at what you sell first, and

G. M. Loeb

what to sell.

are

them

sell

not

of

be

inferior arti¬

be

were

kind of

these

seems

to

men

what's wrong with my product.
I want to believe in it or I could

the subject.

how to

great salesmen sell

very

knew

Some of

like this

on

I

These

me

They

hear

what

because they told

influence,,

people.

Yet, I must admit that I have
seen some

so great, so*
successful, I wondered whether*
they were insincere,. or whether
they were blinded in this one
point of not knowing how poor
the product they sold, really was.

nowadays; it
s

.

same*

reason.

cles

not.; But,:

right, then concentrate?
efforts on selling any old

all your

thing.
I'm

invited

here

tonight

be¬

Mel Hickerson knows I have

cause

been

successful

to

selling, and that I

in

degree

a

can

thus only

preach what I first practiced. In
Mel's great book, "How I Made
the

That

Sale

Did

the

for

Most

Me," I started off with this self¬
that

idea

you sell anything
anybody unless you first sell
yourself. So, my rule for suc¬
cessful selling is rather simple and

same

to

it to

it

has

for

worked

being

with

call*

It

me.

yourself of the
value of what you sell before yon
competitors and see what they apply -the
popular
selling ap¬
have to offer and how they offer proaches
or
the Dale Carnegie
it, and decide if you would be technique.

their customer

tomer, if

you

or

your

were

own

free

a

cus¬

agent.

sure

Of course, you cannot sell

with¬

out contacts.

And, it goes without
saying that the more people you
realize that we all so often escape
meet the more contacts you will
doing the obvious. It may be that make. But, I believe that when
in our own affaire we really can¬
you meet people you must be sin¬
not see the forest for the trees.
cere again in trying to help thesrv
Each of us must see how our busi¬
in any way you can, without di ¬
ness looks from the buyer's point
rectly seeking their business. I£
of view. I try to look at my busi¬
you follow these two
principles*
ness
from
that angle.
When I sincerely, you won't have to sell—
travel I generally drop into other
people will buy from you. In the
brokerage firms to compare their story I wrote for Mel Hickerson I
This

seems

like simple advice but

pipeline system of approximate- service with
ly 5,872 miles of main, lateral and letters to my

a

The

I

ours.

own

write

firm to

blind

see

how

sentence

In

the book that he liked the best.

Ifc

there

know

was

one

short cut to

was a

retailing

the

don't

Broadway,

members

of

Exchange,

New

York

City,

the New York Stock

announce

the appoint-

tment of John W. Reno

as

manager

: -of the firm's municipal bond deMr.

ipartment.

Reno

investment
years,

has

has

banking

been

in

business

the last eight of which
been

with

Schoellkopf,

Hutton & Pomeroy, Inc.

W- W. Woods Joins

it

believe

it.

I

dis-

had

ex-

people who
securities in

bought

Without

lives.

have

I

But I still

have

contacting

never

their

to

ago.

years

success

securities

of

liked

have

perience
had

suggested

successfully by relinexperienced salesmen.

atively

covered

Carl M. Loeb, Rhoades & Co.,

been

sold

be

can

has

idea

would

Carl M. Loeb, Rhoades

an

under-

Panhandle) and. Hugoton (Texas,
Oklahoma and Kansas) gas fields

Bateman, Eichler & Co.
(Special

to

The Financial Chronicle)

Calif.—William

LOS ANGELES,
become

use>

453
South Spring Street, members of
the Los Angeles Stock Exchange.
&

Co.,

Mr. Woods has recently been asso¬
ciated with J. R.

Williston, Bruce

& Co. In the past

he was an officer

of

Fox,
Castera
and * Co.
Edgerton, Riley & Walter.




and

So

to work to

I went

it,

so

Kansas,

There is another angle.

and sojd at town borders for days

order-takers

of

In these
rather than
sellers think

general consumption and resale by 26 salesmen too many
principles of investment, without non-affiliated gas utility compa- they are dealing with a captive
the ability to guide and lead them njes
customer. The service or product
of
their
through a maze ^ questions 0.,u
of
and
W11UUB11
a
.
.
competitors
may
be
doubts, including the most eleequally poor or over-priced so
mental phases of investing, I am ■ a certificate by-the Federal Power they take it for granted that, as
sure that these people would not
Commission for construction of the buyer is a captive and must
have bought Mutual Funds, or un- facilities to take initially 200 mil- buy from someone, they can rest
listed securities.
They might not lion cubic feet of gas per day from on their oars. They are due, in my
have
bought
solid
blue
chips Permian Basin Pipe Line
Co., opinion, for a very awakening.,
listed on
the New York Stock whose
common
stock is
84% Some other industry
may
lure
Exchange
either,
even
though owned by Northern Natural Gas. their dollars away, or, as is hap¬
they sometimes started out with
pening now, the captive isn't a
a
thought that A. T. & T. might The cost of such facillties 1S estl" captive any more. There used to
be good for them, or something mated at $45,000,000 for the 1953 be captive motor-car buyers. Now
of

standing

the

broad

„

„

similar.

And

while

I

am

on

this

listed securities

on

an

investment

basis to ODD LOT investors who
are

first time security buyers, and

make

it

There isn't enough
that business — not

pay.

money

in

enough

volume

and

even

to

the

,

.....

.

PnnsolidafpH
Consolidated

suits

siimm

the

summary

of operations

Natural

Gas

of

Company

sidiaries for the 12
,

of

re¬

Northern
and

dealers

are

the

ones

who

shows °Perating

•

■'

conclusion,

business

my

bonds

and

economics and business
market

ple

forecasting.

are

well

as

as*

A lot of peo¬

nowadays

concerned

is*

it involves*

and

be¬

productive capacity is so*
large and we have had so

cause our

very

of boom business and
consumption.
If ourtheir jobs and sell
things to people who need them.,
or
get pleasure from them, they
can feel they are helping to keep
the country prosperous and doing
many years

large-scale

do

salesmen

the

nation

Successful

service.

a

salesmanship now can completely

feared decline in
instead, raise even
further-the American standard of
prevent

any

business

and,

living.

Maybe
man

two

really

I'm

bad

a

sales¬

because I could not sell any¬

because

them.

I

I

did

did

not

not

believe in

accept

by Mr. Loeb
pf
the
Sales
Executives
Mid-Hudson Valley, Oct.

U

* Speech

Hass

Melvin

Joins

William R. Staats

&C©<

GLENDALE, Calif—William R.

sub- thing I did not believe in. I have
had three jobs in my life.
I quit

with— revenues of $60,612,124 and gross
increase in income before interest charges of

compensation $10,853,086.

In

stocks

are

captured.

months ended
oneratins

June

salesman."

..

many

begin

with-the

commissions

,

,

portion of the project,

J. Eichler subject, I don t think it is possible
associated
with for any man to go out and sell

Eichler

in

points

and industrial customers for their

W. Woods, Jr. and Peter

Bateman,

third-best.

do something about

that next
Nebraska, time it would be the best. How¬
Iowa, Minnesota and South Dakota, ever, you must do this at regular
The
Doing it once
won't
gas
is locally
distributed intervals.
through
the
company's
People help very much. The competition
and they may be
Natural Gas Division to approxi- moves ahead
mately 6,605 direct commercial doing it differently and better.
to

,

tiave

-

.

books and all this talk concentrate

HW« HtllllKII Udo UClldi

in Nauheim's article.

it iscovered

If there

John Reno Joins

Hie

m-

an

surface indi-

upon

There

cations.

it from

has

man

a

terview

in

■27

.

All

(IffAfC

Natural fiat Rake

Na

relationship with the customer

Training Is Necessary

Hiave been paid to date in 1953.

the

'

living.

for the

me

gathering lines for the movement they are answered. Once I wrote said, "All my life I have wondered
that, since Mutual Funds are not of natural gas purchased princi- to my firm, and six others. The why so" few achieve something thafc
paid quarterly at the annual too difficult to understand, they pally from the Amarillo (Texas reply I got from ours was only that is so
easy—being a successful

! rate of $1

42

were

on
_

R|lff||

ation, without which

1941, dividends on the
^corporation's common stock have

i

r

good and some;

talks

■

and

Since

.

"

.

they make good.

fund
from 100.96% to the principal
amount. Optional- redemption
prices scale from 104% to the
order, but also to continue principal amount,

initial
the

share.

per common

foeen

not very scientific.

were

were

further the standard of
others offered to

that

a

train

a

IhiMtrohlercuavailable today >and

golidated net income

to be

sales

l^^a^^^sifiOlUiOO

to

Some

It used

the untold;
dynamic and constructive number
of:
campaign that includes as
books, not:
number one on the agenda: the
only on selling*
hiring of salesmen with the nat- but how to
ural aptitudes for success in the
win friends
securities business, the ability to
and
of

ance

inspire cooperation and radi- USed by the company to repay
a man must $16,000,000
of
short-term
bank
always plow new ground. This loans and the balance with the
•calendar year 1940 to $54,300,000 ability to inspire confidence must
proceeds from a recent sale of
be analyzed by experts—I don't
for the year
250,000 shares of preferred stock
for the first eight "months "of 1953. think you can determine whether wjjj ^
appiied to construction de•company and its subsidiaries have
risen
from
$9,100,000
for
the

amounted

even

h^ve

fidence

process

trol systems and related compon¬
ents for the Armed Services.

income

salesmen

expensive

Without this intangible quality it
equipment. It is also is
practically impossible to create
sufficient faith on the part of the
velopment and production of con¬ customer to obtain not
only one

Het

of 10 minutes.

still
his overhead, including his

dealer

.■

on

It is the least that

securities.

ideas

cline in business and raise

absolutely the bare
I'm going to try to stick to one
minimum that any salesman can
phase of selling and do it inside

,

•engaged in research, product de¬

net

se-

busy learning how to sell
Natural Gas Co. 3%%
that they miss what I feel is the
sinking fund debentures due 1973, real
point. The real point, as I see
Ymi Must Inmire Confident
WaS made 011 N°V> 10' by an Un" it is sincerity. One must start by
You Mimt Inspire
Confidence
derwriting gr0Up headed by Blyth
being sold oneself on the product
Next to the ability to courage& c0m inc. The debentures were
or
service that one has to sell.
ously keep on building day after priced at 101% and accrued inThis is the most successful sales
day whether you meet with im- terest to
yield 3 55% to maturity. technique I know.
mediate success or not, it is my
Therefore, I have one suggestion
opinion that a salesman of secuThe debentures
a sinking
rities must be able to inspire con- fund beginning in 1956 which is for the evening and that is that

•controls and

Consolidated

Municipal

expansion let.

this

to increase general corporate

;and

v

dealer—this is

companies,

in

Funds,

curities offer 5% and more to the

1940, through acquisi¬

several

a

ican investors without the assist-.

specific solution to the problem.
will If you want to write to him I am
that he will be pleased to
•use the proceeds from the current sure
financing to repay bank borrow¬ cooperate and send you his booktions

Mutual

bonds, and unlisted and local

am not going to review his suggestions here—but he does offer

some

become

good securities salesman,

has I

expan¬

sion and diversification of its bus¬
iness since

Funds

to

Mr. Loeb, stressing sincerity as indispensable to successful
salesmanship, holds salesman must believe in the value of
what he sells, and assume a buyer's attitude toward the
prod¬
uct.
Contends successful salesmanship can prevent any de¬

who has

man

a

qualifications

real

of

expiration of the sub¬ have had
some personal experience
scription period on Nov. 23, 1953,
along this line myself and I bean
underwriting
group
headed lieve that Nauheim is
right when
jointly by The First Boston Cor¬ he states that unless a
man
has
poration and Tucker, Anthony & certain
specific qualities that he
Co.
will
purchase
any
unsub¬ will not be successful
selling Mu-

scribed shares.

the

hire

or

.

At

to be attractive to

prospecting, adveftis-:
ing and promotional efforts. I am
not in agreement with those who
anticipate a rosy 40,000,000 Amer-

number

a

prior to dealers who have tried to
Nov. 30,1958,: and at prices de¬ untrained men, without any
creasing to $50 per share * after screening of their aptitudes
they have all decided that
Nov. 30, 1968.
at

Company

Members New York Stock Exchange

for the work involved is too small

on

it.

most

him

the only

on

this

way; he

to read

com¬

on

convertible

is

the

is

preferred

new

share for each six shares of

6,

has

stock, without capable

being offered at the rate of
mon

Ferd Nauheim of Fund Services
of

Washington, Inc. (1015 Wood108,167 ward Bldg., Washington 5, D. C.)

of

By G. M. LOEB*
Senior Partner, E. F. Hutton &

Where Can I Get Good Salesmen?"

Equipment Corp. since its forma¬
tion

Salesman's Technique

Financing

financing un¬
General Precision

23

Sincerity—Basis of

Securities Salesman's Corner

equity

by

(1851)

meeting
Club
of the
26, 1953.
at

a

Staats & Co.,
York

changes,

members of the NewStock Ex¬

Los Angeles

and

and

other

leading

^

Ex¬

changes, announces that Melvin

HL

appointed manager
of their Glendale office, Security
First National Bank Building. MrHaas has been

Haas

was

formerly

with

Williston, Bruce & Co.

J.

R~
,

24

Continued,

from

mid-May.

6

page

the

the characteris¬
cash deficits and
When debt funding is

some of

tics of Treasury

surpluses.

undertaken double forces
erated

by

gen¬

should be undertaken will depend

two

force

The

vate

and

the

the

in

the

in

changing

capital markets
character of

general

April

Chairman

Federal

Martin

title

"The

—

Markets."

measuring the direction and power

made

a

Transition

Free

to

troversial

forces under chang¬
economic assumptions it is
possible to reach certain firm con¬

ing

con¬

largely, I believe, be¬
cause many people judged
it on
the basis of excerpts appearing
I thought it excellent

debt management.

and I believe that on a full read¬

example, the best time for
Treasury to fund its short-

ing most persons would agree.
Mr. Martin said, as I read his
remarks, that the greatest good
for the greatest number requires
some regulation of our daily lives
but such regulation should be the
minimum that will do the job. He

clusions about
For

the

dated debt is when it has
cash

surplus, because

sizable

a

the

retire¬

ment of short-dated debt with this

surplus

releases

funds

other

for

investment.

This, of itself, might

leave

excess

net

a

of

investment

funds which would seek reinvest¬

in

ment

Treasury and other

curities.

se¬

added that

second

decrease

in

the

short-

cannot have abso¬

we

lute freedom in human affairs and

this

other

not

are

free

words,

strictly

markets

They

free.

eral

sive, these two increments of debt

as

reduction would

of fiscal

of

ury

the Treas¬

assure

confident and

a

market

for

receptive

intermediate

and

In similar

fashion, the most dif¬
for
the Treasury to

time

attempt to fund
must finance

are

are

policy, namely, the Treas¬
ury's cash budget. Anyone who
thinks differently would find that

debt

is

when

it

of

sums

quickly if he

money very

to

were

try to deal in government securi¬

the 314s
bond

The

the

pelled

favorable

private borrowers will bid aggres¬
sively for perhaps all or more
than

all

of

the

available

their
not

savings

enough

were

persuade

lending

the

institutions

non-bank

to

pledge

to

of

some

their funds to it, a lesser amount
would
be
available for private

bonds.

borrowers who then would try to
outbid

another, and the Treas¬
more
strongly. The result

ury,

one

FHA

would be

lower level for bond

a

prices than otherwise would

ex¬

Unless,

Further,

it

should be kept in
strong
competition
private borrowers cannot

that

among

be

System

comfortably

counted

used

to

upon,

be, to

much

as

drive

as

it

sufficient

a

demand out of the market to per¬
mit

redressing of the imbalance
between savings and investment
and
tion

are

high

correspondingly large

a

por¬

of

the

of

cost

borrowed

is borne by the Treasury.
Therefore, it becomes more diffimoney
cut to

bring about a reduction in
demand for money by increasing
its cost. Money tends, more than

rise

This presaged

the

in

On

money.

nationwide

operations

it

bills,

avoid

should

transactions

Treasury

excuse

in

an

for

intervention.

the normal

There
in

are

this

me,

it

kind

is

all

sorts

of

of variables

picture but,

a

inescapable

that

fact, when
functioning of a mar¬

thrown out of gear,
its subsequent malfunctioning will
to

seem

tional

call

doses

What

for
of

just such addi¬

intervention.

applies

to

for Treasury accounts—
they should not be used for sta¬

bilizing

purposes.

Anyone who

knowingly or otherwise an advo¬
cate of regimentation. Mr. Martin
put it this way: "... dictated
across

us

would like it to be.

our

debt if

doesn't have

a

and business is

There

uations
easy

to

are,

good

several weeks.

ability

of

Treasury

cash surplus

intermediate

and

long-term bonds. These would in¬
clude times when the
general de¬
mand for private credit is rather




This is char¬

not

It is regi¬
compatible

proved to be of the type in which

to

it

while

worthy

bound to meet

difficulties.

devoting

because
if

was

it

was

the

goal

dollar is

to

It

of

is

time

some
an

be

unusual

duced

swifty and the posted prime
of leading commercial banks
increased
to
314%
shortly

rate
was

thereafter, as a mad scramble to
complete borrowing arrangements
got underway.
May, the

a

achieved

Business

boomed

with

no

vis¬

peace

offensive in Korea.

The de¬

was

strong.

Commercial loans underwent less

than
tion.

the

usual

seasonal

contrac¬

Capital market activity
extraordinarily high.

activity,

levels

the

Credit policy was definitely re¬
strictive from January
through

can

excessive

large activity in the thing that i
being bought and sold. If the ac
tivity is small you can't have

half

for

account

own

this

the

first

ber of transactions in the market
That

lines two things: one, the interrelationship and interdependence
that exists between fiscal,
debt

Treasury securities a greater por
tion of the total transactions tha

management,
and

the

in

credit

and

the other two;

second, the

proceed
but

ties

from sound prin-

working out

a

to

what

know

makes

of

want and you can't
the puzzle unless you

out

work

the

all

It's

pieces.
tough to do both at
Almost

it

doubly

con¬

with dealers exceeded $300

This

followed

was

the first half

Yet,

be

said

susceptible

be

to

repurchase

may

a

funding into intermediate and
This debt

long-term bonds.

unwinding,
became

the

were

Treasury

budget
increasing

of

source

a

trouble.

for

"basket,"

offerings.
Even

may

apt continuously to bedield largely

such

if $io

mercial

such

banks

year

debt

com-

different

a practice
they shorten

as

to

Truman's

January esti¬
Expenditures
were
"in

mates.

line"

order

to

their

do

The

istration. April receipts confirmed

the

commercial

the

trend

On

observed

April

the

9

March.

in

Treasury pub¬

licly stated it would need $2 bil¬
lion to tide it through June 30—
the

close

of

the

the

of

fiscal

made

was

On

summer.

to

the

larger

a

needs

23 the

April

Treasury had to backtrack
statement to
say
that it
need

this

on

would

estimate

No

sum.

No

year.

of the increased amount

was

pro¬

By mid-May the Treasury
had raised $1,300 million, of which

$1 billion
the

last

from 3V4S.

was

half

the

of

shortdated issues would be lessened if

deposits.
tion

the

Treasury hit the

Then,

were

substantial

a

There

por-

the

of

banks

and

the

and

cash.

of

would

The

the

it

elbow

more

the

serve

no

advance intimation

offering.
had been

The Federal Re¬

stepping

jection of additional
but,

up

its in¬

reserve

credit

it turned out, not

as

The

selling

climax

came

later

and

bond

purchases

was

counts

and

chases

of

by

in

exactly
met

the
one

bond

week
by

head-on

for Treasury

the

Treasury

massive

bills

for

ac¬

pur¬

the

Federal Reserve System.
The Federal's Good Performance

The Federal Reserve's perform¬
ance

the

during this period, and for
past year, has been extraor¬

the

to

market

curities

if

for

Treasury

moved

it

to

se-

build

th

slow process. This is because many
of
the
non-bank
investors will

number of issues, many of which
are relatively small.

maturing

of

commercial

non-bank

wish

market had

In any event
would contribut
development Of a

broader

debt

banks

to

investors is apt to be

portfolio.

of

fo

offe

debt in the form of fewer issue
outstanding in large amounts instead of continuing to enlarge the

transfer
the

comparable securities.

financing done

offers
these

a

from

July for about $6 billion through
Some of the cash

pro

desir

problems.

Treasury

greatly

room

longer-term funding.

it

when

believe

don't

I

serious

to five years and this

give

for other

year

somewhat longer pe-

a

up

the

funding offering and

a

others

certain

Treasury to spread out

over

riod

wit"

minor

in

involved

gaging in

debt

up

end

long commitment

certain

are

ier for the

one

mar

net him very littl
his trouble and risk

cons

deposits.
ing ownership would make it easthe excessive amount of

in

five

ability of opening up outstandin
issues when the Treasury is eh

turned
The result-

proceeds

into demand

for;;

first

In the second instance, his put*
chases and sales would result i
reducing his commitments.

per-

holdings of business
corporations would be sold to the

During

month,

these

banks

may

and

that will
profit for

mitted to pay interest on demand

of the new Admin¬

program

omy

of

and

short

o

the"

if

the

to make

he

kets

problems originating from

in
the

In

has

he

five

ownership

econ¬

issue.

form

than

outstanding

one

stance

refunding for them.

the

partly because of the

the

in

issues

0f

elsewhere,

reinvest

issued

become

They rarely wait for the Treasury

Mr.

billion of Treasury securi

five

selling securities

in

sold

get tied up in commitment
these will be much largei

are

ings banks, etc., follow
of

by having

as

ties

of

late

and

investors

because

March, it had
become plain that income tax re¬
ceipts would fall measurably short
By

sell

insurance companies, sav-

as

So the dealer be

no.

The extent to which the dealer

is

one

is

bonds he can't buy.

.<*-■

the

so,

fin

locked in by owning bond

can't

he

sold)

may

he

answer

comes

double, refunding

or

he

But is it for the securi
bought?
Frequently

buyer.

the

no

resel

to

(or where t

bonds

the

t

cus

may

his next call he

on

ties that

own-

the

in reasonabl

the bonds he bought

holdings

Such

asked

prepared

dealer

corporations.

by business corporations and

developments

do,

The

year debt held by the general
public is in the hands of business

by

of June.

While these

is

at the time where

know

one

year.

repurchase

wants to

tomer

total

he

whichever

sell,

or

customer o

a

98 18/32

and

that

amounts.

the

of

bid

means

buy

once.

one-third

market to

a

98 16/32

house you

use

i

kind

made largely by what ax

are

Treasury issues outstanding. Fo
example,
if
a
primary
deale

the plans for a house while
trying to solve a jig-saw puzzle,
ing

have

the

of

as
primary
dealers.
primary dealer is one who is will
ing to buy or sell at the prices h
quotes for each of the differen

a reconstruction of the debt is like draw-

You

most

known

Management of the public debt
to

market in

The markets in Treasury securi

activity, incomes and employment
high.

has

broad

a

at the present time,

a

are

ciples,

,

differen

Treasury issues to be able to mak

neces-

sizbusiness

surplus when

smaller number of is

a

We have too many

sues.

promotes weakness in

one

cash

through

weak-

sity that the Treasury have
able

take place should be able to flo

policies

which

in

manner

would prove nothing.
Th
point, therefore, is that if we ar
to have a broader
market fo

During the last ership of maturing securities may
May bills purchased out¬ explain the Treasury's preference

of

the

nor

whole, the situation as
it developed during the first six
months of this year vividly out-

to

time

that neither the Treas

sure

Federal Reserve i
anxious to increase the gross num

the

Treasury bills in

the market for

am

ury

in money costs.

On

At the same time

broad market.
I

contributing to the inevitable increase

to

maintain

diversified

a

This

Treasury bonds are the
prime security and offer a commensurately less attractive rate
of

return.

These

investors

|n

leads

be

centage their government holdings

a

second way
may

be

in

market.

of

retary

to

Treasury

developing ' a broader
The Deputy to the Sec-

helpful

will

me

the

which

not be willing to increase the per-

the Treasury seems to
along these lines if

i

bear

their

to

total

they

lack other

tive

investment

assets

made

mofi© -remunera¬

There¬

outlets.

that

fore, the annual rater^of their defor

mand

will

be

small

one,

fraction, probably

»

are

securities and these

are

a

number

The

issues.

Treasury

result

came

to

that

was

market

onl^in Treasury fund debt only four times

best

sources

of

one

of the

demand for such

funding offerings. However,
when everything is^added up, it
appears

that

10 years,

only

over a

period of 5 to

the Treasury

about

$1

to

$2

may

expect

billion

per

hav

to

issues maturing
These
matured
on

eac

th

quarterly income tax dates. This
0f course, excludes Treasury bil

of the growth in their

Of course, there
who can invest

used

Treasury

four

-year.

a

total assets.

the

only

long-teri^ Treasury's

some

inclined

rightly judge references he has
with respect to the shortterm debt.
He has pointed out

unless

new

was

The Treasur
help in this in several ways
I shall mention two.
A broad market develops fro

of

place its debt outside of the banks,

hardly

markets

ible let-up resulting from the Red

high

pelling

Federal Reserve banks purchased

enough
trust¬
had been pumped in by this time.

and maintained.

mand for bank credit

becomes very

that the avail¬
would be re¬

money

in May was a surprise, namely,
The situation as it developed
the offering of $800 million of tax
during the first half of this year
anticipation bills on May 25. The

maximum

And,

in

It had become ob¬

vious by this time

institutions."

funding

of course, other sit¬
it

is

debt

booming.

wherein

sell

the

It

with

it becomes both difficult and haz¬
ardous to attempt
to fund the

short-dated

the board.

mentation.
with

their

on

bill market for
$1,200 million and in June, it hit
rates breed dictated prices it for $1,300 million more, and in

situation

all of

mar¬

kets of the type we have today is

to

as

day,
companies

same

increase

second

a

mort¬

vided.

free

opposes

when

sound

Re¬

effected

management

as

the

finance

the

paper,

reference

Federal

open-market operations also
applies to the purchases and sales

serve

worth

be

and

more

been

business is good a
Treasury sur¬
plus is the key to whether debt
can

increasing

In

acteristic of dictators.

disrupting the capital markets
and of disturbing commerce and
industry becomes enlarged.

an

market, it is only

too expensive.
As money
to become unavailable the

of

Once

necessity arises to

a

reasons

of

to

other types

in

discover

to

ket has

continue

securities.

the

or

intervene
human

through / the

money

begins

open

of transactions in Treas¬

all

of

cost

boosted the rates offered

cannot

its

conduct

it did in the past, to become un¬
available before its cost becomes

danger

Federal

it

market

a

and demand. Today, taxes

the

finds

medium

more

mind

until

and

Reserve

the

of

broader market f

the need for a

Treasury securities.

large cash deficit, it was comon the Treasury to try to

a

ness

$900 million of such purchases in

with supporting these rates.

number

ist.

rates

preoccupied

was

was

to ab¬

around

money

mortgages.

further

million.

of

There

May halted its buying of VA and

tracts

Reserve

com¬

The day after the books closed
for cash subscriptions the Fanny

Federal

ury

terms

sorb the additional supply.

at which it would finance and the

funds.

Moreover, if the Treasury

dictating the

was

G

&

trustees to exchange
and sell 314s instead of maturing

right and under

increase

F

many

Treasury

to

the

of

savings bonds did contribute, be¬
cause

tions

incentive

view

business

of

in

downturn

exchange offer

holders

to

their

little

In closing, I would like to mak
briefly a few additional points
Both Treasury and Federal Re
serve officials have talked abou

consistent

short-term debt and the likelihood

of the

cause

swift

prices.

made

the

not

was

subsequent

ity of prices and yields to reflect
the judgments of the marketplace
against what went on when the

their holdings of Treasury securi¬
ties regardless
of type, because

lines

along

termediate and long-term Treas
bonds by non-bank investors

ury

been

forth

In

offering of the 314%
in April, has been
be consistent with, and

mand for

abil¬

has

mendation and support.

This

early

used to contrast the present

private credit is strong.
In this background, the Treasury
can offer most non-bank institu¬

set

generally, including

In the second week in

The term "free markets" is best

this

perfect but it

with the

at¬

cash

to

throughout

eminently sound precepts
by the responsible offirequire cials. These deserve national com-

further

to become available, in th
for the purchase of in

annum

average,

conducted

to

lengthening

a

would
interest.

of

in

any

This could be promoted, in the
supplementary to the then-exist¬
ing credit restraint of the Fed¬ attendant circumstances, only by
eral Reserve.
The cash offer of pricing its issues attractively and

ties.

deficit and the de¬

a

of
affected,
both of these, by the results

and

he would lose substantial

longer-term bonds.
ficult

credit policy and

Reserve

debt management

officials

are

subject to the influences of Fed¬

dated debt and, unless the private
credit demand were quite exces¬

rates

as

the public
period has

management of

been

not

would-be
borrowers, to
expect
higher interest rates for all credits.

gage

true of free markets.

was

In

Simultaneous debt fund¬

ing operations would bring about
a

This talk became

in the press.

obviously

debt

became

determined

although

caused people

held

Reserve

speech
Detroit to which he gave the

existing business situation. By

of these two

tempts
higher

The

Treasury Securities?

in

through with

program

The

with

met

It

good

as

its history.

fund

to

Treasury

carry

bonds,

What About Free Markets for

Last

January,
success.

that

dinarily good,

of

attempt

team

nonetheless

productive credits.

varies first

with

second,

conditions

be to

may

mortgages and other forms of pri¬

the

opera¬

various types of Treasury securi¬

and

how important it

upon

with its size, which is relative to
the net demand and supply of the

ties,

How much funding then

forces

each

of

good

so

first

were

direction. At other

same

debt

times they offset each other.
power

not

in

minor

known

keep lenders and investors under
pressure to create a demand for

Treasury

Sometimes

tions.

act in the

are

is

business

and

low

or worse.

late

only

Management of the Public Debt

The

Treasury

new

debt

ing have

November 12, 195

The Commercial and Financial Chronicle ...Thursday,

(1852)

the

contrast,

By

have

nine

come

or

to

more

to

th
re

a year

Treasury

wil

this

yea

market

times.

What I hav

said earlier about working towar
a

in

smaller number of larger issue

general

applies

with

force to the one-year debt.

greate

More

Number 5272

Volume 178

The Commercial and Financial Chronicle

...

(1853)

over,

could

we

reconstruct

the

debt along such
coming year.

one-year

lines

the

within

each

On

occasion

marily to the rapidly
cash needs
was

when

the

Treasury has come to market this

from

increasing
Treasury. This

of the

part

a

the

the

of

Jack G. Moss With

inheritance

fiscal

weak

Our

of

policy

Reporter

earlier years.

it has engaged in consul¬
tations and meetings of one kind
year,

another

or

periods

over

six

to

two

weeks

tually made its offering.

it

Langley Group Offer
L. I. Ltg. Co. Bonds

ac¬

The

re¬

sult has been that the market has

unnecessarily subject
to grapevine stories, rumors, and
conjecture. At times, it has been
almost impossible for dealers to
make

good

curities

markets

affected,

whole

the

W. C.

made

be6n

range

the

in

se¬

throughout
of the Treasury
or

list, because they couldn't be

sure

what

story tomorrow might bring
from what might be termed
a
responsible source. The Treasury
market

would

have

aside" less if there

"stand

to

less fre¬

were

ciates

F

is

Langley & Co. and asso-'
Nov.
10
offered $25,- -

on

000,000
Co.

The backing and filling which has been
going on in the gov¬
market is an aftermath of the successful new
money
operations by the Treasury. The
digesting of the new 2%% bond

of

first

3V2%,

Long Island Lighting
mortgage bonds, seriesdue Sept. 1, 1983, at

100.929%

and

interest.

accrued

at

competitive sale
bid of 100.21%.

Net

proceeds

bonds

from

will

be

the

company for construction

ity plant

financing.

in

refunding I would like
a thought that
might
process of debt re-

to introduce

the
coristruction.
speed
1-5

up

and

by

insurance
true

of

other

term before attempts
fund it,

to

these

but by that

investors

these holdings.

sold

in¬

nonbank

usual '.practice,
eventually will become

made

time

of

Under

debt

one-year

are

amount

year debt
is held
savings banks and
companies.
This also

of

vestors.

this

fair

5-10

mutual

is

A

have

will

If the Treas¬

to make exchange offer¬
ings, particularly to these nonbank investors, under which some
ury were

of the

1-5 year debt could be

changed

for

ex¬

long-term

bonds, I
believe such exchanges would be
received

with

offered

conditions.

funding
duce

This

By such advance

the

its

points I have tried to make.

Fiscal, debt
credit policies
to

do with

and
considerable

management,
have

the kind of money

have, and weakness in
these

injects

other two.

any

we

of
the

one

into

weakness

thereby imperiling the

trustworthiness of

our

money.

In working out a reconstruction

the

of

is

public

debt the Treasury
with difficult problems

faced

arising from
the

cause

debt ownership

be¬

is

Dec.

bank

banks.

investors

long-term

debt

The

an

rate

$1-2

'/

of

There'

which
the

The

the

most

debt

company, at
redemption prices rang¬
ing from 103.93% to par, and at
special redemption prices ranging

regular

from

fewer
in

several
of

issues, that

promote

broader

a

securities.
to build
up with

is

end

we
are

interest in each

issues

the

bond has taken the play
away from them.
good investment demand is still around for the most

f

are

the

outstanding

in

tion

of

in
a

Under
and

cits

a

free
are

the

proximates 1,300,000, according to
company estimates, and approxi¬
mately 74 % of its operating rev¬
enues

Treasury
which
Free
ties

flexible

service.

issues
one

credit

policy

to

not

cause

are

a

strictly free,

securi¬
but are

debt

management

and

policy.
The situation that
developed during the first half of
this

prices

during
which
bond
declined sharply and in¬

terest

rates

tially,

electric

five
generating stations;

transmission

owns

substations

and

distribution substations.

111

year,

should

The 2%s of 19-31 went above the 101 level

formed
is

the

natural

nental Gas
For

gas.

The

Aug.

income

effect

of

the

to

$7,160,000. Giving
current
financing,

outstanding,
capitalization
will
consist of
$146,125,000 of longterm debt; 300,000 shares of pre¬
ferred stock and 5,520,499 shares
of

"hot"

"stiff"

increased

be

substan¬

attributed




pri¬

there is

"hot

real

a

nobody

one."

Stone & Webster Sees.

It
same

seems

Webster

&

Securities

City,

have

ciated with the firm
its

He

member

Depart¬

as

with

formerly

was

-

asso¬

a

Sales

Institutional

ment.

that

announced

Rodney Boynton has become
of

On

the

it and

wants

to

%he

Financial

SOUTHERN

there

formed

C.

N.

—

Heartfield

with

offices

has

670

at

securities business. Herbert J. F.

Dietenhofer

is

partner

a

formerly

was

for

manager

Co.,

in

the

The

commercial

amount

of

the

Inc.

In¬

prior

and

kind of

.

Financial

has

of

change.

Mefrill,

added

Turben

Building,

to

&

^

Mass.

with

is

Vincent

—

Mann

&

Gould,

70

Washington Street, members of
the Boston Stock Exchange.

go

were

allotted

the

With Collin, Norton

v

(Special

Hertzer

such

is

time.

a

Therefore, it

seems

Robert

—

to

added

been

W.
the

Collin, Norton & Co., 506
members of the

New York and Midwest Stock Ex¬

changes.

Verling Pierson With
Blyth in Portland
to

The

Financial

Chronicle)

PORTLAND, Oreg.—Verling W.

a period of inflation
purchasing power during

decrease

to

Financial Chronicle)

Ohio

Madison Avenue,

Purchasing Power Created

imperative

The

has

staff of

largest

financing is not usually done during
it

to

TOLEDO,

though the 16%

Pierson
with

has

Blyth

Co.,

Building. Mr. Pierson
\

ly local

associated

become

&

manager

Inc.,

Pacific

was

former¬

Walston

for

Co.

though the fear of inflation

as

far

as the monetary authorities
they would not have channeled the new bonds in
such large amounts into the commercial banks.
The building-up

concerned

are

of bank deposits and

going
such

as

or

during

purchasing

power

is what is generally found

period of decreasing business activity. Also with
usually comes an ease in money rates be¬
it is hoped that before too long the lower rates will stimu¬

on

U. S. TREASURE

a

development

a

a

STATE

beneficial effect upon business

and

borrowings of the Treasury will not
show much deviation from what has just happened unless there
is considerable change in economic conditions.
In other words,

MUNICIPAL
SECURITIES

funding

quite likely to be tailored to
meet the needs of commercial banks since the purchasing power
created in these operations should eventually have some positive
influence upon the economy. However, in order to buy govern¬
ment

this

or new money purposes, are

bonds, commercial banks

as

a

whole should

mean

New York Stock Exch.

Stock Exchange

the

have

reserve

balances

and

conditions.

With Francis I. du Pont

Weekly Firm Changes
announced

must

easy money

(Special

to

The

Financial

BEVERLY HILLS,
Liberman

following Francis

has

I.

du

Chronicle)

Calif .—Larry

joined the staff of
Pont
& Co., 9640

Santa Monica Boulevard.

bership
the

Winsor
will

be

of
to

the

late

Frank

C.

considered

George
La

by

A.

Grange
the

Ex¬

Akin-Lambert Adds
(Special

LOS

to

The

Financial

ANGELES,

Chronicle)

Calif.—Alex¬

Co., change Nov. 19. Transfer of the ander Shackman has been added
Exchange membership of the late to the staff of Akin-Lambert Co.,
Oliver
S.
Campbell to Paul S. Inc.,
639
South
Spring Street,
Ex¬ Ames will be considered on Nov. members of the Los Angeles Stock

mem¬

the^Midwest Stock
-

to

enough

a

Transfer of the Exchange mem¬

Chronicle)

Ohio—Harry M.

been

Union Commerce
bers

whole

even

changes:

-at}

The

CLEVEL^flD,
of

than

is

issue

great healer which does enable

a

a

as

bonds

must have subsided somewhat

has

*

staff

more

an

The bonds that were sold to the commercial banks not only
supplied funds to the government to meet the deficit with, but
they also created bank deposits which are purchasing power. This

The New York

MerrillpTurben Adds

Russell

is

when

Treanor

Financial Chronicle)

to The

SALEM,

allotment was
smaller than what was given to non-bank investors, government
agencies and state and local governments. This created the feeling
that the deposit banks should have received 24% allotments, the
same as was given to non-bank investors.

Mc-

■

to

With Mann & Gould
(Special

a way

banks

2%%

Southern

Southern

thereto

(Special

hand

Street.

until the inflation factor pokes its head up to plague us again, the
securities that will be offered by the Treasury, whether for re¬

Southwest Broad Street to conduct

vestment

South La Salle

It is believed that future

Chronicle)

PINES,

Dietenhofer- and

Pines

Riding"

though these conditions will continue to be the

as

borrowings that will have
activity.

Dietenhofer & Heartfield

He

bond has

market in

being attracted to this

are

other

in the past but time is

as

cause

firm.

new

good two-way

very

enough to go around and the 23/4s

never

late

a

CHICAGO, 111.—Announcement
is made that Laurence H. Norton,
Charles
J.
Vojta,
William
J.
Kearns, J. Harry Musson, Mildred
Vruba, Philip Kaufman, Raymond
W. Young, James L. Knight, and
Adolph Zarbock, formerly associ¬
ated with Remer, Mitchell & Reitzel, Inc., have established the firm
of La Salle
Securities Co., 208

'

Boynton & Co., Inc.

been

Opens in Chicago

the day before

of adjusting themselves so that
those that want more bonds generally get
them, whereas sellers
get rid of them, with both parties coming out of the situation
without being casualties.

Laird, Bissell & Meeds and H. F.

(Special

La Salle Securities

these things to be ironed out to the satisfaction of all concerned.

because

Corporation, 90 Broad Street, New

Building. Mr.
a partner of

formerly

was

(Special

Rodney Boynton With

opened Dallas of¬

Kirby

around.

More

Stone

the

Moss, Moore & Company.

stock.

common

in

Moss

"free

Security quotations do have

ended

a

that investors

means

that

fact

issue is

Transconti¬

months

12

fice

riding" was held; to a minimum in the
recent offering of the 23As has also
helped to improve the market
action of this issue. To be sure, there was some criticism heard
about the way the allotments were
handled, as well as the small
amount of these allotments, but this is not an unusual
thing be¬
cause it has happened on
many occasions in the past without too
much damage being done to
any of the parties involved. When an

Natural gas

31, 1953, the company had oper¬
ating revenues of $63,378,000 and
net

because there is

Minimum of "Free

Pipe Line Corp.

the

of their newly

obligation.

gas

from

purchased

on

However, the market action of the

been favorable

distributed,
by the company in the year ended
Aug. 31, 1953, was natural and re¬
all

poration of Texas and is manager

were made public but when
trading was resumed
the morning after election
day and the allotments were known,
then prices were shaded and continued to
give ground because of

was

stantially

Columbian Securities Cor¬

of the

on

Sub¬

force

fiscal

'

from

company

them to rise.

in Treasury

subject to the influences of credit

policy,

The

wi? an officer of
prices to decline and
Alister, Smifli & Pate, Inc.

markets
are

for

„

surpluses

tend

derived

are

Acting Well

the allotments

York

Formed in Southern Pines

markets, Treasury defi¬
a
force which tend to

bond

cause

exchange

term longer than

the time.

at

year

Rockaway penin¬
City. Popula¬
territory served ap¬

New

in

funding offerings to nonbank in¬
stitutions

and

contiguous

sula

Y

reduce tomorrow's
debt management problems, and
to speed up the reconstruction of
the debt, would be to make re¬

that have

Counties

Moss

issues.

the issue which

to

way

.

G.

Jack

DALLAS, Tex.—Jack G. Moss
fias been elected a Vice-President

Very few of the institutional investors were able to
get all the bonds they thought they needed, to say nothing of those
that they would like to have obtained based on
the subscriptions
that were put in with the
Treasury. However, because of the
padded subscriptions some institutions got more bonds than they
expected and these had to be paid for by selling the outstanding

Nassau and

Suffolk

•

2%%
a

profit taking.

more

amounts.

One

case.

this

and

Long Island Lighting Co. sup¬
plies electric and gas service in

outstanding

large amounts instead of

small

in

ways

can

Treasury
that

that

100.93% to par, plus accrued

York

billion.

important

so

redeemable,^

the option of the

at

of

offered 2%s.

electric" property.

The bonds will be

,

to

per-annum

Treasury

for

to

of

unlikely

is

development

market

form

average

are

the

ex¬

1953

amount

adjusting itself to the new financ¬
ing, which means that considerable switching is being done with
the primary purpose of
building up positions in the recently

31,

is for

potential

the

in

bonds

exceed

1,

largest

The government market is

1955 are estimated at
$117,300,000,' of which $93,000,000

transfer of maturing debt to non-

:

short-term

New Bond

construe-'

Sept.

the

Savings banks, pension funds and certain state funds
rounding out positions. Some of the latter acquisi¬
the newly offered 2%s have been made
at the expense

apt,

short-term

at all times, to be held largely
by business corporations and com¬

mercial

penditures ?from

obtained

obligation.

incurred

the

Construction

program.

28

repeat the

me

tion

were

with

steam electric

refunding.

In summation let

1953; and

re¬

might

Treasury

2,

connection

re-,

problems of "tomorrow."
recently has done some

Canada
such

enthusiasm.

of course, that the terms
are
in line with market

assures,

Nov.'

positions in the 23/4s due 1961 in spite of the

up

institutions

•

distant maturities.

to repay bank loans

or

these

Nonetheless,

util¬

of

building

that

because

the

by

active in
fact

of

of

sale

used

by

a

intermediate term issues which,
according to
reports, have been sold to make way for the new bond.
The longer-term Treasury issues have been rather
inactive

a

the

switches from outstanding issues and this is
considerable degree for the minor weakness that
appeared here and there in the list. Commercial banks have been

tions of

Monday

on

done

have also been

The group won award of the issue
on

being

responsible to

which amounted to $21,275,000 orr

debt

Columbian Securities

ernment

quent financing
and a shorter
consultation
period before each
On

Governments

on

By JOHN T. CHIPPENDALE, JR.

from

of

before

25

19.

Exchange.

Aubrey G. Lanston
8i Co.
INCORPORATED

15 BROAD

ST., NEW YORK 5

WHitehall 3-1200
231 So. La Salle St.

45 Milk

ST 2-9490

St.

BOSTON 9

CHICAGO 4
„

HA 6-6463

&

26

The Commercial and Financial Chronicle... Thursday, November 12, 195$

(1854)

THE

TO

LETTER

Continued

EDITOR:

Bank and Insurance Stocks

Shull Sees Need oi Fixed Gold Price
League takes issue

Connecticut Chairman of the Gold Standard

Chronicle:

Eggel¬
ston, of London, Eng., dated Sept.
1G, carried in your issue of Oct.
29, starts out by saying that he
letter

Mr. J. F.

by

ters of Harold

a n s,

Frederick

Ghull"

from any spe¬

cific comment
statements

of

by

Frederick

G. Shull

any

those

above.

named

Among

views expressed by Mr. Eggelston

the "immense issues of fiat

...

have

been

"perpetrated

that he identifies himself
turer

*md that "there may arise a
a

confusion,

due

the

to

anoney,

But

suffering,

a

.

overissue

of

take

to

There is

United

would

ket price is incorrect, . . ." That,
of course, is an "incorrect" state¬
ment. Would Mr. Eggelston main¬
tain

that

England

was

pound

sterling

113

at

bank stocks to show

tion.

of

1816 to

would

held

he

was

the

say

that

also

the

wrong

United

when

official-price of gold at

the In¬

We

when

"value" of 23.22 grains of fine gold
per dollar?

dividend

First National

U.

$2

Bank

show

.

tleman

."; but when

.

impression
truth"

that

eternal

and

standard

operates, contem¬
poraneously, with a fixed goldprice "value" for the pound ster¬

"Under
1he

that

any

very

desirable

setup

based

•

almost

I

of
.

zero.

,

Gold

i

Nov. 3,1953.

as

has been influenced by

recurrent

Market Bid

Point

1!)53

Dec. 31,'5'i

Change

Price Range

37%

35

53

Chase National

46

48%

Chemical

51%

49%

60%

65%

Bank.

124

\

117

275

Cohu Opens

311/4

Exchange,
office

Building
of Don

>.

304

the
More. Z

under

S.

>

wflt give

117y4-101

3v2

49

%

295

6

+

431/2

-

-257

%

+

46%
250
93

50%- 44

-f

102 /

32%- 281/2

+

275

8%

-231

provide the stimulus needed for

could

/.-shares,—-

a
the-.. Powers

-.

(Special

Chronicle)/;

'■staff of Williams Investment Com-

Barnett Building.

.

.1/

,

4

having
earnings of their

that

being,

reasonable

seem

the

market

stock

common

net

double

company

in the next five years. That

it would

for¬

and

gross

value

could

also

be expected to double in the next

five years, as it has
in

slightly

over

already done
the past three

years.

the New York Stock

Exchange.

Public National Bank
Advances Darrell
E.

Chester

of The

Gersten,

President

Public National Bank anct

Trust Company of New York, has
the
appointment
of

announced
Frank

R.

Foreign

Darrell,

head

of

the

Collection

Division, arj
Manager of the Foreign

Assistant

Department at main office.

Aaron B. Gohn

Rejoins

Selected Investment
(Special

to

The

Financial

Chronicle)

:j5

.

TOLEDO, Ohio—Aaron B. Cohn
has

associated

become

Selected

Investment

Mr._Cohn

&

represented

Co.

Incorporated

with

Company
who has

ofi
re¬

Blair, Rollins
in Toledo in

7

the past was an officer of Selected

;

Investment.

With Schwabacher Co.
(Special

to

The Financial

Chronicle)

SAN

FRANCISCO, Calif.—
Russell R. Kennedy is now with
Schwabacher & Co., 600 Market
Street, members of the New York
and

San

changes.

Francisco

Stock

•

;
*
<

•

Ex-

'

-

112

94

-

Peters, Writer AddsVr
(Special,to

Chronicle)'•

The Financial

DENVER,
Jones

Colo.

has become

Arnold

—

R/

affiliated with' J

Peters, ' Writer
&
Christensen// ■;
Inc.,
724 y Seventeenth v Street^ / ■
members

the

of

MidwestStock

Exchange;7V

V-"VT

:

y

"v '
ft

higher valuation of bank
•>

> v

L */.'>,-•

'

(Special to The Financial Chronicle)

to The Financial Chronicle)

FRANCISCO,

Calif.—

Forrest Greene has

joined the

ing,

members

Co., Russ Build¬

of

the

San

Fran¬

cisco and Los Angeles'Stock Ex„

.

.

.

.

..

Dean Witter

t\.

J

&

Co.
j,

for
;

several
f-.r

FRANCISCO,: C

Walter' J.

Managed
41

Fremier is

Investment

Sutter Street.

Two With

,

a

now

Bulletin Available

1 i f
with

Programs,
yvJ

; :

Laird, Bissell & Meetfs
Members New York Stock Exchange

'-\S

Members American Stock

Renyx, Field

fx

ISO

BROADWAY,
Telephone:

(Special to The Financial Chronicle)

...

changes- ,He was Previously with
years,

;j;: >

of New York

With Management Invests
SAN

SAN,
D.

,! JACKSONVILLE,, Fla. —Kath.aririe M, IJohle-has' joined the.
pany,

a

>

Kaiser Adds to Staff

management

Financial

to

A

Williams In v. Co. Adds
to The

ward

com¬

look

can

94%- 81

4

much better market performance.;- The record earn-/

a

staff of Kaiser &

(Special

stockholders

mon

-251

54%- 46%

iy4

that the banks which show the largest

have r opened
in,

close

run

,,

-

branch

will

66%- 581/4

1%

—19

—

60

241/2- 20%

1

—

-

1021/2- 90

2%

—

30%

;

(Boston)__ * 50% ;
(Chicago). 250
Illinois National—,
84y4 ;

It is interesting to note

ROCHESTER, N. Y.^-Cbhu &'
Co., members - of the New York- *
Stock

in»

sold

consolidated^

It would appear that based upon*

cently

73

.

Security First Nat'l (L. A.)r 106' • '.

Branch;>

been

past records, Texas Utilities

-366

269

National

f

of

1952

$500,000,000.

419

the

•—r-

have

this time

at

assets
to

7

61/4

46%

National

Cont.

31,

believed

is

Chicago.

—

64%

America

First

-

.

it

-124

—

283
51%

46V\

Banks

of

Bank

23%

1131/2

S. Trust-Other

League

99

62%

Trust

67%- 58

.first; National/ -logs in prospectmakethe outlook for larger cash distributions
'
Monroe.
.-■■I
-and in'some cases,;additional stock dividends favorable. : This

-a-

Dec.

on

securities

1953,

144

—

264
50 Vs

Public National
U.

72 V\

22%

City

New York

52%- 43%

5

*

of

as

assets

gross

assets,

$444,000,000. As additional amounts

42

-

.declines,-. Empire -Trust and J. P. Morgan,' are the shares "which
usually sell on the lowest yield basis. Thus where rising yields
^dth/X^
Company,-/ were a factor, such stocks would be the ones most directly inMichigan,! Street, mem-/.fluenced. -V-— V.
,
- - V y */
:
/ 1
/of:/the. Midwest. Stock; .Ex-» //• / Over the balance of the year it is possible that bank shares
of

1

—16

96%
Trust

50

2

+
—

394

Bank

Manufacturers

.

(Special to The Financial Chronicle)

officer

;

of Dec. 31, 1948 were
$249,000,000. This compares with*

55%- 47%

2%

—

—

66

Irving Trust

With Milwaukeee Co.

ah

consolidated

example,

-351

1%

—

140

387

National

Hanover

in¬

enterprise have
proportionately.

for

31

-

398

—11

51%

Exchange

40

2%

+

379

368

Guaranty Trust

^ch^ge.:JMrt Johnson^^vyas Jormei*ly

this

Gross

against

prices of 22 of the major banks in New York

Bank of New York

First

1 MILWAUKEE,. Wise.—Oscar N.

acting stocks

only other New York bank stock to

year,

Manhattan

of

First

Again, I disagree with Mr. tEfgdjelston's statement that "no con¬
ference, no policy, no la\v, no
.

far this

so

Bankers Trust

.

Standard

better

Market

of

.

of the

Current

"the

ever-operating

of

creased

New York City Banks

"great

a

one

Where appropriate, adjustments have
been made for stock dividends and stock splits.

FREDERICK G, SHULL,
Conn. Chairman,

i

^ther than in places remote from
the "free market" operations.,




is

been

following tabulation.

National

"free

not

the

Morgan, J. P

to

market" price for gold
likely to ever vary ap¬
preciably from the "official price,"

if,

it

sets

It is interesting to note that

5, 1953.

City and throughout the country for the current year are shown
in the

this gen-

function

a

A stock

possible merger through which stockholders could
substantially higher price than the current market.

a

ing the official-price of gold, he
is underrating public intelligence

gold.

or

that

the larger number of shares

on

]

commons

preferred stocks and bonds
been sold, naturally the as-

the

a

free market" is that of determin¬

other

on

—

of

The changes in

undertakes to convey the

gold

and

assume

total distribution this year of $16

Empire Trust

years,

overlooking the fact

a

Manhattan

of

gain

a

rumors

realize

share. As additional

per

of

weeks

two

public at $40.25

have

to

made

the

sha^e for each 13 held was distributed

of Boston has

share indicating

Corn

that such "free market" under the

the dollar
honest currency

a

sold to

stock

additional

of

shares

the 1952 year-end quota¬

$14 paid in 1952. As a result of this the stock has been acting much
better than the general New York group.

pay¬

thousands

000
were

of the few New York City

over

share.

per

The company's stock is listed on

under the ap¬

for

one

announcement

the major banks outside of New York City.
S. Trust made a special "centennial" dividend payment of

among

says:

endured

the

continued

additional

one

have

when he says that there must be
"free market" for gold; but he

a

ling,

of

lication, no dissertation of uni¬
versity economists can add one
to
iota
the great truths which

Mr. Eggelston is on solid ground

example is

gain in price

to stockholders of record Nov.

with Mr. Eggelston
"No learned pub¬

agree

a

attributable to

is

First National of Boston has shown a similar pattern.

Bank

he

the general

$3.49

On June 3, 1953, however, 375,-

outstanding.

be

to

could the

pretended

a

This

dividend of $2 would be

ment"?

.$20.67 a fine ounce from 1837 un¬
til 1933, thus giving our dollar a

appears to be

of

pearance

stimulus to

that the bank would, subject to stockholders' approval, pay a
stock dividend of 10%.
It was also indicated that the current

the day's market,
worth only $9; and on

been disguised

has

it

a

has

it

ago

to

be

been

the case,
Bank for

Chemical

1914, and, denomination of the coin has been
thereby, established an unchang¬ the
most
usual
expedient
by
ing official-price of gold?
And which a real
public bankruptcy
States

selective influence rather than

indicated

been

market.

$11? Has Mr. Eggel¬
ston
forgotten that the world's
greatest economist, Adam Smith,
set the pattern for a fixed-value
for a nation's currency when he
so truly said: "The raising of the

wrong

grains

been

a

increased

have

where

another day,

when she held the "value" of the
fine gold from

due

day,

mar¬

distributions

stances

States, for example, coin
gold piece which, on one

$10

a

doubt that any price

no

other than the free

bank stocks for income purposes have become relatively less
Higher earnings, of course, presage larger dividends.
However, there have been few instances among the major banks
where dividends have been increased this year and in those in¬

destroy
foundation of gold and

very

importance, bank stocks usually sell on a yield
Thus with yields on most high grade investments rising this

capitalization, the earn¬
common stock for the?

the

on

most recent 12 months would have? '•

of

attractive.

enunciated

as

to give some con¬

yields in viewing the level of the cur¬

1952

ings

year,

would

silver coinage; for how

certain opinions expressed in that
letter by Mr. Eggelston, such as:

ior gold

Mr. Eggelston,

be reasonable, however,

considerable

The principle

"convertibility,"

by

paper

exception

Centres of

of

the

must

Local

to

stitute of Bankers."

."

.

I

chaos,
tragedy,

a

of

basis.

"Lec¬

as

to

Because of their investment characteristics with stable income

day's market rate," is in¬
deed amazing, when you consider

tion"; he says "The world is mov¬
ing toward a paper money hell";

seem

rent market.

the

at

the peoples of every na¬

on

It would

sideration to the matter of

money"; but for him to
should
be convertible "at the option of
the holder against gold or silver

mon¬

so

somewhat lower level of business

a

next year.

that paper money

contend

anticipating

now

are

anticipating the upward trend
far in 1953. Also it may be that

were

earnings which has prevailed

prices

ible paper

which meet with my approval are

the following: He rightly criticizes

ey" that

in

"paper currency" a very
value"; and he seems
to forget that the U. S., from 1837
until 1933, maintained its Dollar
at the very "real value" of $20.67
a fine ounce of gold.
Mr. Eggelston is constructive in
calling attention to the "unpun¬
ished crime of issuing inconvert¬

refrained

made

own

definite "real

Eggelston

has

quotations at the end of 1952

Britain's

reason,

Mr.

Mr. Eg¬

taining the pound sterling at 3pounds 17-shillings lOVk-pence per
troy ounce of gold—thus giving

n-

Xcle"; but, for
some

the prospect of mergers.
The excellent earnings being realized or in prospect seem to
have had little effect upon share prices. This may be because stock

country, back in
the Eighteenth Century, consist¬
ently followed the policy of main¬

of

•die "Chro

contrary to the slight downward trend have done so because
special considerations such as larger cash or stock dividends or

of

the

been any dominant factor gov¬

moved

to have forgotten

appears

his

that

re-

issues

rcnt

gelston

G.

in

than two centuries.

more

G.
also

to have

seem

erning the movement of bank shares and the stocks which have

are

principles of the
gold standard on which the lead¬
ing
nations have operated for

jE. Barton and

G

statements

to the

contrary

has "carefully
read the let¬

Philip

Those

this."

do

about 4.1% while for the Dow Jones Industrials it is close to 4.4%

There does not

Security

I Like Best

Bank Stocks

—

The market action of bank stocks as a group so far in 1953 has
closely approximated that of the general equity market. An index
of New York City bank shares shows a decline for the year of

national or interna¬
give any paper cur¬
rency,
sterling, dollar or what
have you, a real value."
And he
adds: "Only the free market can

regulation,
tional, can

Editor, Commercial and Financial
The

This Week

free market.

price of gold other than that of the

correct

no

.

Eggelston, of London, Eng., who holds there can

J. F.

with

be

The

[

2

page

JOHNSON

E.

H.

By

jrom

.BOSTON, Mass. — Burton H.
Chapman and Leonel J, Costa, Jf,
are

now

with

Renyx, Field & Co.

NEW YORK 5, N; Y.

BArclay

Bell Teletype—NY

(L.

A.

Gibbs,

Exchange--.,'

7-3500

-

1-1248-49

Manager Trading Dept.)

Specialists in Bank Stocks

-

Number 5272... The Commercial and, Financial Chronicle

Volume 178

27.

(1855)

'ontinued

from first

ately higher living standards, and'

page

balanced international accounts!
The

Problems oi the

European
Defense Community

kted

50 years

ago and would not
re-joining. Close affilia¬

hink of
tion

bring to the surface
tensions between the

may

deep-seated

French

English and
Small

life.
cious

of

outlooks

countries

great

on

suspi¬

are

all

powers;

are

suspicious of the Germans.
how

Or

would

to

with
140
million
Latin
Americans and—share our wealth
merge

vvith them?

in

means

of

expense

mar¬

for

refuse

the

Welfare

vote, to be
British and

to

Schuman

Continent's

America's

use

how

Plan

defense?

either
naive

is

federation

without

the

in

or

It

as

size

of

supra

a

remembering

simple and

homogenous the
were in the
Century—how long and

ductivity

of

"social"

is

the

to

not

to-do.

But

taste

the

of

pro¬

the

con¬

stituent

states; the decisive fac¬
availability of capital, of
entrepreneurial spirit and of a

tors:

labor

force

with

to

the

dimensions

LONDON, Eng.—At the begin¬
ning of November the price of gold

to

and

willing
relatively little

have

work,
do

able

in

and

Greece, is

be.

can

Europeans
should

America

tion levels all

when

it

comfort

own

to

to

of some strange

as

believe

raise

over

comes

great

as

market;
specialization can

that

the world; but
reducing their

improve

the

take

of

care

thing.

the

and

bloodiest

tury

fact

that

it

the

took

XlXth

the

of

war

to make it

stick.

Cen¬

To

advo¬

cate

integration without weighing
the
unprecedented problems of
organization and of elemental na¬

rope.

A Common

of Benelux

Would
run

the

European

a

Union

be

the

on

Belgian
principle,
liberating from the basic controls
imposed on Britain, or on the
British principle, imposing similar
controls

of large populations
negligible purchasing power
—but of its productivity.
Efficient and cheap production:

run

likelihood

would

that

is

the

prevail.

In
Federation

Economic

any

pre¬

monetary union.

supposes

The

"There

Netherlands and Belgium-Luxem¬

currency

greatest difficulties.

burg have been trying to bear
Benelux —for

—

birth

pains
It

come.

nine

not

hard

was

one

years;

still

are

the

over¬

enough,

and

cannot

and

The

ernment,

when

terests

totally different.

are

that

beer

on

breweries

the

con¬

fiscal

in¬

A tax

bankrupt

may

the

of

might leave

and

the

country,

one

dry the Treasury of

other.

And

there

obstacles.

are

The

Belgians
the
Dutch

regulations,
mind

vicious

more

them.

live

under

roof,

the

Most

the

do

not

to

economic

same

must

in¬

be

disposal of

A

of

the

few

in

that has never
perilous fashion—

declined

in

a

in

to

fill

order

holes

the

in

the

A

heralded
Steel
as

objective

the

Coal-

same

thing

of

free

market.

has

a

succeeded

in

cartel

is

an

on

states

will

make

holds

true

for

fense

Community, if it

With

ferentials

of

and

50%

spectively,

should

lower,

the

or

theirs?
is

re¬

Belgians

Hollanders

the

on

dif¬

28%,

the
the

Presently,

union

level

price

and

wage

raise

customs
of being

verge

broken up.

the

accept

distressing sample,
"Economic

semi-official

The

reach

an

two

Norwegian waterpower
of inability to

case

understanding

(between

neighbors!),
even
an
understanding

friendly

though

free

several

-

trade

ma¬

quid

of

Commerce

ing plans create more political illwill in the non-pooled segments

such

dissolve

they

in

their

own

Over-all integration would

be worse,

meaning

a

fresh revolu¬

tionary shake-up of Europe, the
thing it can afford. The awful

last

tensions

internal

generate would
to

subside,

if

it

is

bound

to

At

'

that,

many

years

ever.

A Fallacious

problems

adjust¬

of

The

Union

ments between the Low Countries

rather than

between Norway and Denmark
are
minor compared with those

that

or

an

Anglo-German

FrancoGerman Union would pose. Entire
■

price,

or

is

a

*

and social se¬
would have to
revamped.
A customs union
any comprehensive integration
wage,

curity
be

or

a

farce

unified,
poses

tax,

structures

unless

which

that the

currencies

in

turn

payment balances

straightened out—the
Shortage is mastered, in

are-,

A

are

presup¬

Dollar
effect.

Union is to solve the problem,

the solution of which would make
a

Union possible!
What
about
the

the

same

a




is

a

as

su¬

a

Monsieur

was

assumes

population within

borders is

an

very

long.
Beyond
Dr. Paul

doubt

Einzig

the

of

appearance

Soviet gold in
Western

Europe is the most im¬
among

the

immediate

this

protect
risks.

support of

Washington and of General Eisen¬
Our official idea

that

was

the

of

France

additional
been

was

supply
than

more

a

suf¬

ficient to bring down the price to
par

with

price.

the

official, American

Hoarding demand declined

considerably and was more than
offset by de-hoarding.
rope's defense problem, but also
Many French holders of gold
Europe's economic problem.
appear
to have grown tired of
The European super-state is not
keeping their capital in such unonly an economic misconception, remunerative form. In
France in¬
but also a political monstrosity.
terest rates are fairly high so that
No
self-respecting nation, cer¬ loss of interest hoarded over a
tainly no major power, wants to
period of years amounted to quite
give up its sovereignty and sub¬
a considerable
item, in particular
mit
this

not

only

would

to the laws of

solve

Eu¬

multitude of

a

nations

guided

by different tra¬
ideologies. That is the

ditions and

fundamental weakness of the De¬
fense

Community, as it is planned
at present, the prime reason why
the

French

their

British

refuse

plan

own

to

underwrite

have

outset to participate in it.

short

of

the

and why
refused
from
—

another

war,

the

if the

of hoarded gold had
to borrow from their banks to fi¬
owners

or

of

their

nance

business, which they

for

because

retrenchment
but

the

If

be,

from

opposite:

European

a

a

it

is

not

a

sovereignty,
decisive step

restoring their sovereignty.

states

under

there must

army

federation

a

their

them

of

full

individual

European

observance

of

is
the answer.
True, an alliance of
armed forces operate with much
more friction than would a single
army under a single command—
if

such

in addition to loss of interest

they

their losses.
This

sible, and if it

were

were

pos¬

not fraught

factor

alone

would

of Russian gold

was in¬
though most of
the gold was offered in Paris the
psychological effect of this factor
pearance

ternational.

Even

influenced
There is

all

no

the

free

information available

least

sacri¬

Another factor of

tance
the

the

was

some

decision

Government

Africa

to

Lindquist With Bache
(Special

to The Financial

taken

longer

on

not

by

Union of

of the

South

impor¬

insist

"processing"

any

newly

mined gold—that is, its conversion
into objects such as plates—before
can

be offered

on

The cost of this

the free

mar¬

processing is
1%

so

that

the removal of this item made it

independence.

Chronicle)

automatic

cated

it

simply indi¬
private demand

strong

a

which

price;

could

not

be

satisfied

through withdrawals from the of¬
ficial gold reserves of the United
States or other countries. The de¬

cline

of

official

an

partly the
and

change

of hopes

for

in

increase of

an

the official price.
The

in

argument

of

favor

higher official price of gold
rested

on

mium.

the

existence of

a

never
a

pre¬

That premium would have

disappeared long
ducers

had

if gold pro¬

ago

been

allowed

at

any

time to take full advantage of the

higher price by selling their en¬
tire output in the free market.
The main arguments for a higher

price of gold

the need for in¬

are

creasing the nominal amount of
gold available for the settlement
of

international balances, partly
through writing up the existing
gold reserves and partlv through
stimulating gold production. If the
argument was sound when there

big

a

profitable
to

panies

for the mining
continue to sell

To some extent, however, the
disanpearance of the premium'is

likely to mitigate the shortage,of
gold for international monetary
purposes.
There
is
a
certain
amount of de-hoarding. Once the
price has declined to a point at
which producers find it no longer
profitable to sell their output in
the free market, the whole output
will

find

its

way

into

Assuming

reserves.

in

the

absence

of

demand

the
premium will not
Treasuries and Central

return,

will

output.

revival' of hoarding

a

able

be

reserve

to

increase

out of current

This is, however,

a

slow

It would be different if
there was de-hoarding on a really

process.

large scale. There is, however, no
sign of this.
In the absence of
large-scale de-hoarding the mone¬
tary authorities will have to de¬
pend on the new output and on
Russian
gold sales for the
strengthening

of

their reserves.
they might
any increase

While in the long run
succeed

in doing

so

that could reasonably be
from those

sources

expected

within the next

few years is bound to

irony of fate that, while
argument for and against raising

monetary

that

their

an

the free

in

com¬

gold in the free market.
It is

premium

validity.

Banks

reckoned to be about

the

American

the

increase of the official

an

their gold

it

at

The existence of

wide premium did not prove

sibility of further substantial sell¬
ing must be envisaged.

ket.

it

ing of the kind.
need for

ernment's gold stock but the pos¬

of every member trying to get the
of

markets.

about the size of the Soviet Gov¬

from the outset with the prospect
out

not

have brought about a noteworthy
decline.
The effect of the reap¬

sovereignties,

combination

a

price is high
In reality the decline of

enough.

the free market price proves noth¬

markets, the disappearance of a
premium
could
not
affect
its

swallow

so

firms their view that at its pres¬

ent figure the official

was

leading

countries of Europe to
the project; or to make
a going concern rather than to
sabotage it if they are forced
into acceptance
(such as by the
threat of withdrawing American
aid). If the Germans did accept,

of the de¬

they had not immobilized their
capital in the form of gold hold¬
ings. When it became evident that

are
exposed
to
capital
losses
through the decline of the price of
its
gold, many holders decided to cut

it

use

could have financed themselves if

Nothing

immediate threat, could move the

gold will make full

cline in the unofficial price to re¬
inforce their
arguments against

partly the abandon¬

to be offered in large num¬

came

have

hower.

op¬

ment

hallmark

would

It had the enthusiastic

that

demand

Bars with

sickle

buyer

to

its

of

army

inherent

expected

markets and

slump.

and

forthcoming German
independence,
and
the

be

bers in Paris towards the close of

this

of

hammer

Bank

from

to

price reflects
the supply
position in the free

the

that

France

is

re¬

Were it not for the fact

fallacy

It

panacea.

be relatively

moderate.

The position is, therefore, that
CHICAGO,
111. — Howard G.
has become associated the official American price of gold for years most countries will have
Russia under the last Czar had with Bache &
Co., 131 South La was vigorously pursued, the un¬ to continue to lead a precarious
better than the double of Ger¬ Salle Street.
Mr. Lindquist was official
price should decline to existence without adequate safety
many's
population
and
many previously with Cruttenden & Co.,
of gold reserves. This
the close vicinity of the official margins
times her raw material resources,
Mason, Mordn & Co. and Bear, price. The existence of a fixed state of affairs could be remedied
yet only a fraction of her indus¬ Stearns & Co.
price at which the United States with a stroke of the pen through
trial capacity. On the other hand,
devaluation of all
authorities are prepared to buy, an all-round
relatively small countries can be
low as it is compared with the currencies of countries belonging
With Reynolds Co.
very
prosperous.
Holland
and
to
the
International
Monetary
general price level, must now be
Denmark before the World Wars,
(Special to The Financial Chronicle)
reckoned as a great advantage to Fund. Unfortunately the chances
Belgium and Switzerland there¬
CHICAGO, 111.—Jordan E. Roth- gold producers. In the absence of of such a simple and effective

guarantee of greater productivity.

after,

illustrate

one-fifth

of

Belgian

colonies,

This

Com¬

federation of

a

It

ponents of higher dollar price of

a

fore

October.

fice of its

Theory

idea

enlarging

disappear al¬
together
be-

most

take

offers the greatest benefits to both

parts."

constructed

was

pre¬
would

Pleven's idea in order to strip the

minded Inter¬

-

Chamber

national

fields.

extreme

munity

toward

than

an

ever

is not likely to

without

it

same

ury.

"The failure of the plan (debated
for three years) to provide Den¬
is

France

The

European De¬

expensive to the U. S. Treas¬

Bulletin for Europe" (1952, No. 3):

mark with

of it.

the

quo's—one of which may be

pro

too

interna¬

warned that such piecemeal pool¬

For another
read

terializes.

its

could

supra-national ar¬
How it will function
what the member-

ing

mid-1951, since Dutch
accepted
a
wage-freeze)?

few

a

a

rangement.

depends

the

fact,

in

no

it

And

not

In

bureaucratize

to

fashion

before.

tional,

much-

the

Pool, is not the

Pool

do

market,

common

guilder (which has been harden¬

since

foreign

a

of

defense of the much softer Dutch

labor

Defense

as

portant

-

a

Europe

put

national,
"efficient"
planning might reduce the last
vestiges of free competition.
supra

time

reserves—one

way

To

Leffingwell, in "Foreign Affairs,"
January, 1950.)

months

>

its

foreign
nations would be suicidal." (R. C.

field

postwar

the

upon

committee

or

terchangeable "at par."
lar

gov¬

of

exercised.

is

should

But why
Belgium sacrifice its dol¬

expendi¬
any

welfare

depend

control

nation

distrust

important:

currencies

that

and

the

and

these at the

excises

common

a

life of

very

ferences

habits

taxes

common

tures.

citizens,

in

be

without common sover¬
eignty and a common parliament

took years, to agree on duty rates;
harder to straighten out dif¬

still

sumption

European

the

mium

causes

The

the members.

the

if

national

Community Weakness

per-state, not just

on

ing it looks

*

borders, provided that the prin¬
ciple
of
international
competi¬
tion is accepted by the respective
nations (which it is not).
Defense

figure of $35 has

increasing the official price. They
buying will
doubtless argue that the dis¬
price. At the
appearance of the premium con¬
time of writ¬

with

beyond

Ameri¬

of¬

the

can

exhibits

are

the

ficial

bar¬

population size—India and China

Belgium?
Given Eu¬
rope's mood, and London's leader¬

event,

Even economic Federations
into

Currency?

above

riers do not stop it; the broadness
of a market is not a matter of

broadened

latter

Failure

exactly 2%

after

even

been reached.

Western

$35.70. This is

commercial

and

of

Europe and in Tangier declined to

monetary

arduous the process was even then

ship,

lot

peoples—millions

of them—that is another

markets

the

of

XVIIIth

it

consump¬

free

expanding the outlets if excessive

Swe¬

say,

the

international

domestic

underlying conditions

the differences in liv¬

ing standards between,
den

well-

Asserting the reappearance of Soviet gold in Western Europe
is "beyond doubt" the most
important of immediate causes
of recent slump in gold price, Dr.
Einzig sees in it a discourage¬
ment to French gold hoarders and a
disappearance of the
gold shortage for international monetary purposes.

policies

directing
spending down
their own alley. Partnership with tional sentiments to be overcome is tne prime condition of broadenthe poor, with the voting power is sheer soap-box oratory. It will ing the market, not the other way
vested in a majority of Have-Nots, not bring down the walls of Eu-, around.
And the market can be
sure,

French

By PAUL EINZIG

in¬

any

raising

those

as

in

national

-

may be as adverse to

nothing of

say

participate

limits

dustry;

with

ties

Slump

not

definite

insula\tendency of the British

in

to

Britain's

and

Empires, to

who

tax¬

our

democratic

a

Italians would

State.

our

This is what Integration

payers?

the

—

the

at

kets

To broaden

their

guidepost

like

we

France's

The Cold Price

points

are that: efficiency
simply a matter of pro¬
duction volume, certainly not in
all
industries, and not beyond

is

labor

higher

the

point.

With

Britain's

population,
records
much

productivity,

proportion¬

Lindquist

bart

has

become

connected

with

the official American buying

Reynolds & Co., 39 South La Salle

there would be

Street.

the

gold

a

slump

price

real danger that

might

solution
ment

of

the

balance

of pay¬

problem are now more re-

continue mote than ever.

28

The Commercial and Financial Chronicle

(1856)

the

mild

traffic
for

winter
nine

September
matched

months

While

year.
costs

railroad

attention in recent weeks

has been Lehigh Valley common.
revival of interest in these shares
the

expectation that
their meeting toward

growing

directors at

the end of November will declare

were

controlled

some

composition in recent years and sumably business will be off in
there has been considerable indus- the final quarter unless the winter
trial expansion along its lines, is ushered in with lower tempera-

Lehigh Valley is still quite heav- tures than prevailed late in 1952.
anthracite coal
Even at that, earnings for the full
last year this commodity' made up
year should not drop much below
16% of total freight revenue. Thus,
before sinking funds
early in the current year the com- the $4.81, before sinking lunds,
pany was adversely affected by realized last year.

dividend, or perhaps put the
on a regular quarterly divi¬
dend basis.
If they do, it will
rnark the first distribution made
£t

<etock

this year the

Municipal Bond Dealers Oppose Use of
Public Credit for Promotion of

Prior to

1931.

the stock since

on

had been
from paying
*tny dividend because of the heavy
linking funds and bond retirement
company

barred

effectively

that were imposed as
part of the road's voluntary debt
readjustment plan of 1948.
Under
the
readjustment plan
there was set up a prior lien sink-

The State oi Trade and Industry

just

preceding
transportation

for this ily dependent on

One of the major reasons
sts

through

higher and share
earnings dipped to $3.42 from the
$3.65 reported a year earlier. Pre-

Lehigh Valley
blocks that has been attracting in-

well

Continued from page 5

the

the

were

and

revenues

of

other costs

One of the lower priced

maintained

gross

those

Other

weather.

well

was

the

Industry

.Thursday, November 12, 1953

..

strongly, advancing for four consecutive weeks.
"The Iron Age"
steel scrap composite price was unchanged this week, the first
week it has failed to change in more than three months.
But
weaker tone suggests it might shade off again if mills don't aug¬
ment their stocks, this trade weekly further states.
In the automotive industry, the new car market is currently
highlighted by a return to old-fashioned, prewar, toe-to-toe battle
for sales.
Competition has fully returned.
This is characterized
currently by Ford's struggle with Chevrolet for top place, accord¬
ing to the opinion of the "PF Automotive Digest," automobile

and sales finance monthly round-up of

It

states

further

industry

news.

that, since the end of the

war, production
problems have been paramount, and relative sales standings were
dictated largely by ability of factories to produce.
While there
has been price discounting, over-allowances from time to time
during recent years, conditions generally were satisfactory. It now
believes that all dealers are engaged in real
selling efforts.
Sales,,
and sales alone, will dictate future production
schedules, it declares*

The "Digest" notes that some dealers

already are complaining
loading more cars on them than they cam
profitably, adding, that next year will see competition at its
heights, and some interesting shifts may take place in percentage
about

manufacturers

sell

New Officers of Securities Dealers of the

Carolinas Elected

of the market.

program

fund of $600,000 and a general
linking fund equivalent to 50% of
net income plus an amount equivtalent to any dividends paid. This
second sinking fund was to be cut
-stng

Members of the North Carolina

Municipal
Carolina

the

Council,
Municipal

Securities

Carolinas

Atlanta, Vice-Chairman;
E.
B.
Wulbern, of R. S. Dickson & Corn-

South

Council

Dealers

their

at

the

and

of

joint

Charlotte; R. P. Edmunds,

pany,

the

the

of

meeting

South

Carolina

reached

was

late

De-

in

cember, 1952. In accomplishing the
^inal stages of the program, however, the road depleted its cash
position so that immediate re¬
sumption of dividends was not

feasible.

To

considerable degree
c
has now been cor-

a

this situation

reeled, giving rise to the present
Jiopes
that
the
long
dividend
drought may be ended shortly.
Bonds
"well in

retired

were

at

rate

a

of the

require¬
ments of the two sinking funds.
Xt is indicated, therefore, that a
linking fund credit of somewhat
oyer $20 million exists to cover
excess even

jrequirements

for

many

Aside from this debt situation

there

two

are

other

address

The

f

factors

of

the

on

PnVdfe

"Proner

Use

the

of

Carolina

S

Univershv

als0

the

company's

claim

Security." He emphasized the
for support of the free enterprise system as the base of our
need

cpr»iirit\7

nf

1

he

capacities

J1

are:

pointed

In

Assistant

Sales

ropolitan

New

York

From 1942 to

1945

-•substitute

Millard
ager
was

the

-should

be

settled

This

in

the

matter
not

too

distant future.
From

anooeratinv

SelT VaUev
*mgn valley
cent

almost

In

contributorv

certainly

re
re-

in

One of the most

years.

Dortant

standnoint

has come far
nas come far

lm-

factors

been

has

lias

no

steam

r. Vance

power.

substantial

.,

■p,

i

Vance

While

the

improvement

nearly 47% of 1947. Moreover, the
has

continued

in

the current year. The full breakfor September is not yet

«Iown

available but for the eight months

through August this all-important
ratio was further pared by almost
a

full

-cation

t,

Of
of

thp
the

u

j*

...

area.

,T

R.

Vance

*

of

Greenville; Secretary Marshall
Johnson of McDamei Lewis and
Company,

until 1949. In that year he
appointed Sales Manager for
entire Bourjois organization.

appointed
Manager of Har¬
Ayer Division of

Sales

Hubbard

was

Brothers, Inc. with headquarters in New York City. He
served in this capacity, directing
nation-wide

a

sales

organization

man Kodak, Du Pont, General
Motors Standard Oil [New

Greensboro; and Treas- Jersevl

urer

Rov

Hunt

Tr

MpqW

nf

was

rTVi

established

i

r««unt, Jr., ot Alester Only last
North

Board

of

Carolina

^consists

Municinal

Conn

s. Dickson &
Company, Charlotte, Chairman; Charles R. Vance

Vance

Securities

Greensboro,
B.
Johnson,

Corporation,

Vice-Chairman;
Jr.,

of
i

in

The

of

Breed

T.

1938

r

qSESv

nan!)

Tht

Plan

^umDy rAan*
With

and

Cincinnati, Secre-

(Special

Gallagher-Roach
to

The

Financial

Chronicle)

COLUMBUS, Ohio—Howard W.

is now with Gallagher-

Roach and Company, 1683 West

? .JT-_

™

2,

'

•a1n'

T

Mc.DanieJ Lane Avenue.

®
McDamei Lewis and
^P ^Q^e^s^ro".
*oar* °* Dir.e?t0?Uof th*
roudl Carolina Municipal Council

With Revnolth? & Cn

.,

Mark A- Smith of

F. W. Craigie and Co., Richmond,

„

Peter

of

Reynolds <& Uo.

Darlington has become
associated with Reynolds & Co.,
120

Broadway,

Howard C. Traywick members
Company

weeks

ago,*

was

makers

car

drop

a

5%

of

last

from

week

turned

out

the

123,776 in the
built in the like

compared

and

with

105,042

United States Department of Agriculture
1953 cotton crop at 16,093,000

currently esti¬
bales, ;an increase of

the

Senate

group is reported
boost allotments to

would

Georgia, Exchange.

to have agreed

21,000,000

legislation which

on

acres.

Steel Operations Scheduled

Slightly Under
Weekly Rate

Previous
The
the

correct

the

shakeout

in

the

steel

has

market

about

run

its

course,*

historically accurate bellwether—the scrap market—is
again, says "Steel," the weekly magazine of metalworking,.
week.

current

Usually, if scrap prices decline, the steel business is in for a
slowdown, and if scrap prices strengthen markedly, you cans
look for steel demand to plerk
up.
The

by

present letdown in demand for steel

was

foreshadowed!

that started in steelmaking scrap prices in August*
descending for six consecutive weeks, scrap prices turnecB

drop

a

After

upward and for five consecutive weeks have strengthened, with
result that "Steel" magazine's price composite on steelmaking
is now $35 a gross ton, compared with a low mark of
$31.50 five weeks ago.
a

grades

The five-week
below

upturn still leaves the composite considerably
August high mark of $44.17, and that would suggest

the

that

demand

this

year,

If

for

steel

continues

the

rise

in

will

this

not

trade

hectic

pace

early

of

publication.

prices doesn't

scrap

the

resume

point to

in demand for steel, it perhaps suggests
in steel demand won't go much further,

a

strengthening

that at least the decline
adds this trade weekly*

Already, there is evidence that order cancellations and de¬
ferments have subsided.

In

some instances, some of those orders
Grace, Chairman of Bethlehem Steel
Co., the nation's second largest producer of steel, believes that

have been reinstated.
the recent
of

sees

In

the

on

order

likelihood of

no

steel.

of cancellations—which still left

wave

business

fact, Mr.
He

E. G.

a

Grace

bases

books—has

new

looks

much of his

for

about

of

wave

run

heavy volume

its

optimism

He

course.

cancellations, "Steel"

continued

a

a

active

business

says*

market

in

his
company just completed.
Among conclusions it came up with
are: the automobile
industry is planning for a good year in 1954;
the outlook for construction is strong, and railroads are
going
to increase their purchases for
ordinary operations. The survey
found nothing that points to trouble.
on

a

survey

The American Iron and Steel Institute announced that the
operating rate of steel companies having 93% of the steel-making
capacity for the entire industry will be at an average of 92.8 %
of

capacity

2,092,000
(revised),

for

tons
or

the

of

week

beginning

ingots and

2,096,000 tons

a

steel

week

Nov.

for

ago.

9,

1953,

castings

as

equivalent
against

For the like week

a

to

93.09k
month

ago the rate was 96.3% and production 2,172,000.
A year ago
the actual weekly production was placed at 2,215,000 tons and the

_

,

two

as

497,000

inT/7?'

navroll "deduction" to" thai
pm1"
payrou ?ea.uctl0n to their em-

ofThJw^^TtAthR' Nlaho££ Corbin
r

«

WuLrno'f sfareT oTSSIk

B

R

of

:i

month Eastman Kodak
Greenville. Company offered the convenience

Directors of the

of E

last

mates

as

Corporation, through 1952
Greensboro; Vice-President, EdThe Quinby Plan for Accumugar M. Norns of Edgar M. Norris,
lation of Individual Stocks
(East-

AAmnpenv^1VfrSff-" of Trust
C-hairmani
traffic
company s




„

Charles

if ^?rmpos^d.

point.

«iru-i

City

he served

Securities

^rthe°«.7%UratVTT979annd "ailison' Incfavorable trend

r0y f. Hunt, Jr.

.

President,

The

transportation ratio at 38.9% last
year was somewhat higher than
the industry average of 36.9%, it
Showed

charies

same

year.

Lever

.u°rS„_S G. Furman Company,
the com-

prehensive dieselization program.
This was completed just about two
years ago and the company now

Manager

Assistant Sales Man¬

was

General

as

facilities.

'

minesweepers. Returning
Bourjois after the war, Mr.

to

the

possible
$7 million,
-a part of which, however, would
presumably have to be used on

;..6

mand of

riett

high

week,

that

out

This

week

if

Lieutenant in the Navy in com¬

a

pany's property in Buffalo to the
Thru way Commission. Some estiplaced

1

ap-

In 1951 Mr. Millard

as

points

units.

em-

1934

District Manager of the met¬

and

-

are

week, about the

But Ford, Chevrolet and
Plymouth will maintain their lower
production schedules this week, so the industry's overall output
should show little pickup from last week's reduced rate.

in various

until

VSS.Advertising
1936
he was

X\as

Manager.

apparently still going on with recpect to sale of some of the com¬

have

was

pioye(j by Bourjois Inc.

New officers of the Secun-

Under the terms of the

price

this

cars

A

graduation,

lndiVjdaal Sr°ups, officers

Germany is to pay
JLehigh Valley a total of $6.5 mil¬
lion additional, spread over a pe¬

•xiates

notes.

over its forecast a month earlier.
In view of the pro¬
spective large supplies, Secretary Benson has set allotments for
1954 cotton plantings at 17,900,000 acres—about a third less than>
this year—on which cotton growers will vote Dec. 15. The Sec¬
retary has been under heavy pressure to raise the acreage quota*

were selected for the forthcoming executjve

agreement

«ales

500

about

it

sales

^r' ^^^MiUard" attended

against

Negotiations

of

uated from Yale University in 1930.
After

ties Dealers of the Carolinas

•

begins turning out its first 1954 models, after being
down for four weeks due to
delays in re-tooling for the new
cars.
Hudson, idle last week for inventory, has scheduled output

preceding

Nelson

reports
1

operational

the Black Tom explosion of World
War I was agreed upon earlier

riod of 26 years.

—

haS j°ined the

qnH
and

hntta

no+inrial
of
both
national
international levels.

Following

changeover.

Packard

£
i-fAllCSt
±5.
lVilllaiClj
allCnClGCl
Rochester schools and was grad-

Oermany for damages sustained in

this year.

1

&l0CKS-

and

year.

model

and

Accumulation of Individual

addressed

usTns a's his theme the
"PrevSa Demand fo7 Safety
groun

security

Millard

s^a^ °f Quinby & Co., Inc., 183
East Main Street' 11 was an~
nounced by H- Dean Quinby, Jr.,
President of the firm and originator o£ The Quinby Plan £or

Rus-

potential interest from the finan¬
cial viewpoint.
Final settlement
of

ROCHESTER, N. Y.

of

W-

Honorable Donald

£

JL

Among the independents, Kaiser was idle during the sum¬
and early fall,
and the others were down for different
periods of time because of parts shortages, inventory dislocations

mer

"Ward's

rrpdh »

PreTdent

sell
'

car

117,573

Quinby & Co., Inc.

into the production picture in full this week
Willys return to operation.

and

This marks the first time in 4J,£ months that all six
independ¬
makers are in production at the same time it states.

ent

Gill, Treasurer of the State

0f North Carolina, stressed a simijar sentiment in his interesting

years

ahead if the company elects to use

it.

Nelson Millard With

Edwin

back

come

Packard

as

National

Bank,

Charleston;
Keating
L.
at
Mid
Pines,
near
Pinehurst, Simons of Huger, Barnwell
&
n.
C., on Oct. 26, 27 and 28, Company, Charleston and Thomas
adopted a resolution expressing T. Moore of G. H. Crawford Cornopposition to the present trend pany, Inc., Columbia. W. Kelvin
to 25% of net income and 50% of 0f
using public credit for the pro- Gray and W. Herbert Jackson
dividends when the aggregate of motion of
industry of a private were re-elected President
and
$!ixed charges and contingent in- 0r
semi-private nature. The groups Vice-President
respectively,
of
terest was reduced below $4,500,expressed their concern at the both the North Carolina Municit)00.
Following consummation of
tendency of some local units to pal Council and the South Carothe plan
the management em- iSSue
municipal tax free securities lina Municipal Council,
barked upon
a
very
aggressive t0
provide facilities as an induce-program of debt retirement as a ment to new industries to locate
result of which the goal of $4.5
their vicinities. The Honorable
million

According to "Ward's Automotive Reports," independent auto
makers

New

York

Citv

of the New York Stock

operating rate

was

106.6% of capacity.

the current year are based upon the

The percentage figures for

capacity

as

of Jan. 1, 1953, the

rate this year being higher than last year.

Electric Output Trends Higher in Latest Week
The amount of electric energy distributed by the electric
light
and power

industry for the week ended Saturday, Nov. 7, 1953r

Volume 178

Number 5272

The Commercial and Financial Chronicle

...

(1857)
estimated at 8,397,523,000 kwh., according to the Edison Elec¬

was

tric Institute.

•

The current ngure represents an increase of 35,930,000 kwh.
above that of the preceding week, and an increase of 590,728,000

kwh.,
kwh.

7.6%,

or

the comparable

like

week

the

over

Car

over

in

1952

week

and

Loadings totaled

780,863

cars,

a

decrease

of

Automobile

cars,

or

previous

week,

of

the

latest

week

declined

below

5%

to "Ward's Automotive Reports."
117,573 cars last week, compared
with 123,776 in the
previous week. A year ago the weekly pro¬
duction was 105,042 cars.
out

United States truck production last week totaled
13,970 com¬
pared with 14,594 the previous week.
A year ago truck output
was
29,212 units.
Canadian

companies made ,3,568 cars last week, compared
5,999 in the previous week and 6,803 in the like 1952 week.
Truck production amounted to 905 units last
week, against 942
with

week

before and

2,553 in the

year

earlier period.

crash

Dip Slightly From High Point

Although slightly below the high established a
remained considerably above the 143 and

casualties

150

occurred

in

the

comparable weeks of

However, mortality continued to be down 23%
level

of

269 in

1952 and

from the

1939.

26 from 29 but

slightly above their 1952 toll of 22 for the similar
Twenty-three businesses failed with liabilities in excess of

$100,000,

as

against

the

18 in

previous week.

failures, including the
States, down to 20 from 26, and New England,
down to 5 from 15.
However, casualties continued to rise in the
five other regions. The Middle Atlantic toll climbed to 79 from
73 and the Pacific was up one to 65. More concerns failed than a
year ago in all regions except the New
England and Mountain
States, with notably sharp rises from the 1952 level in the Middle
Atlantic, South Central and Pacific States.

A
street

Dip

drop last week lowered the Dun & Bradwholesale food price index from $6.49 on Oct. 27, to $6.48
further

mild

3, a new low since May 26, when it stood at $6.47.
Although the current figure is down 4.0% from the year's high
of $6.75 on July 21, it is still 2.9% above the comparable year-ago
Nov.

index

of

$6.30.

foods in

represents the

general

use

been

next
estate

during the last
equities in the stock market
so

ing

policies,

that

sum

total

of the price per pound

wholesale level.

Continuing the mild upward trend of recent weeks,

the daily

compiled by Dun & Bradstreet,
Inc., rose to 292.76 on Oct. 29, the higbesUevel in four weeks. The
index finished at 271.74 on Nov. 2, comparing with 272.73 a week
previous, and with 286.15 a year ago.
Cash grain markets displayed irregular trends the past week.
Wheat showed considerable strength at times despite rains over
the Winter wheat area which improved 1954 crop prospects. Coun¬
try offerings of wheat continued heavy with much grain reported
going under loan. There was a fairly active demand for corn;
prices trended somewhat easier at the' close as market receipts
increased sharply over a week ago.
The market for rye was rela¬
tively firm, influenced by sharp advances in that grain in the
Winnipeg market.
Purchases of all grain and soybean futures on the Chicago
of

Trade

last

week

rose

to

a

daily average of 53,300,000

bushels, from 49,600,000 the week before, and 45,000,000 a year ago.
Business
mouth

in

the

basis

domestic

shipping

although

market

flour

provement.
Bakers and jobbers showed

directions showed
•'
""
'''

were

a

on

hand

a

some

obligations when they
required to come up with
money to cover their losses.

small
and

exist

today

ment

in

the

because

stock

the

in

the

the

real

exact

estate

This

'•

shade easier.

•

re¬

slightly at 88,909 bags, against 89,574

earlier, and compared with 73,726 a year ago.
Trading in the domestic raw sugar market was rather slow
although the price undertone held firm.
on

prices noted in southern

Brazil

coffees

were

steady

pres¬

areas.

while

Columbian

grades

states,
are

,

if

not

would

one

extreme

an

ings

thinks

one

due

sold

at

peak levels of around 65 cents

for

the

stock

unless they have
finances
to
make
the

necessary

market

payments.

The home

owners

export account and expectations of continued high loan entries.
Cotton

placed under loan in the week ended Oct. 23

459,000 bales, the largest volume reported in

any

week

he

is

the

not

was

predicting a crash ot
variety, but explained!

1929

that Americans

must

take

a

long

view in considering business con¬
ditions.
"With our type of econ¬

must go through periods
adjustment every few yearst
as
part of our growing pains.
During these periods of threat
Americans must pull in their belts
omy, we

of

have

confidence

country will

that

our

back bigger

bounce

stronger than ever."

rose

to

Total entries

through Oct. 23 at 1,839,000 bales, were also the
season.
Trading in the ten spot markets
slackened with sales reported at 240,700 bales for the week, against
305,800 the previous week, and 381,200 in the same week a year

(Special

price tone

evident in

was

some

cloth constructions.

T„

Mason Bros. Add
(Special

of Christmas

more

was

than at this time last year and most

that

would

they

Raymond

—

with

now

Mason

of

members

the

Francisco

San

Stock Exchange.

Continued

from

retailers continued to be
sales figures of

The 1953

Ciop

Situation

con¬

the

1952

was

esti¬

8

page

in evidence in promotions

the record

top

is

Smith

Chronicle)

Financial

Brothers, Central Bank Building;

Higher Levels With the

of the past year.

The theme

The

to

OAKLAND, Calif.
L.

As seasonally cool weather came to many parts of the nation,
shoppers increased their spending perceptibly in the period ended
on
Wednesday of last week.
With the help of many attractive
promotions and easy credit terms, most retailers were able to sur¬
pass the sales figures of a year earlier, as they have done during

fident

Chronicle)

Financial

Mass.—Theodore

Minot, Kendall & Co., Inc., 15
Congress Street, members of the
Boston Stock Exchange.

easier

an

Advent of Cooler Weather

most

The

to

BOSTON,

record for the

on

Demand for cotton gray goods continued slow and

ago.

With Minot, Kendall

Whitney, Jr. is now affiliated with

record.

on

gift-buying season.
dollar volume of retail trade in the week

The total
mated

& Bradstreet, Inc., to be from unchanged to 4%
higher than the level of a year ago.
Regional estimates varied
from the comparable 1952 levels by the following percentages:
by Dun

Midwest -fl to -f-5;
The

Northwest and Pacific Coast -f-2 to -j-6.

in

interest

apparel

the

rebounded

past

week

the

children's

outerwear.

Cotton

large

spite

crop

spurred by cooler weather, the buying of food
slightly in most sections the past week.
Housewives con¬
tinued to spend slightly more for food than they did a year earlier.
rose

The most marked year-to-year

accounted for

markets which

a

gains

were

achieved by

super¬

steadily rising share of total food

volume.

mixed; some cities
notes strong demand while in others interest was torpid.
In most
sections, radios, bedding, floor coverings and decorating materials
were among the best selling items.
There

little

was

variation in

trading in most of the

nation's

realized.

buyers remained chary of adding to their stocks.
The
volume of wholesale trade was approximately equal
to the high level of a year before.
Toys and holiday novelties

request

is

being fullyindicated yield of

cut,

The

15,596,000 bales

compares

with the*

averageof 12,215,000

bales. Including the Aug. 1 carry¬
of

5,500,000 bales, total

sup¬

plies for the 1953-1954 season will
be

around

domestic

cated

lot

A

exports.

bales,

21,100,000

about 10,000,000

this

season.

pay

for this

cut

in

the

or

bales above indi¬
consumption and

planters

of cotton

loans

Government

demand

farmers

Cotton

splurge
1954

by

a

national

will

sharp
cotton,

allotment.

acreage

wholesale markets in the period ended on Wednesday of last week
as

would be planted, de¬

sharp

a

will

The interest in household goods was rather

by-

longer

crop

Government's

the

over

With appetites

the

My earlier cotton forecast that

1942-1951

Increasing in popularity last week were most items
with the sharpest gains scored by retailers of women's coats and

followed

be
over

,

for

lag.

should

recovery

term.

a

from

rice

and
some

0 to -j-4; East and Southwest —1 to +3; South and

Farm

Outlook

Price

many

total

Although I expect total cash re¬

dollar

in

were

demand.

record

Department
the

Oct. 31,

store

Federal

sales

Reserve

on

a

country-wide

Board's

index,

for

basis,
the

as-

taken
ended

week

1953, decreased 2% from the level of the preceding week.

previous week, Oct. 24, 1953, a decrease of 7% was reported'

from that of the similar week of

31, 1953,

Oct.

a

ceipts

from

decline

decline of 5%

was

1952.

For the four weeks ended

reported.

For the period Jan. 1

weather in the mid¬
aroused from its lethargy and advanced to a

Retail trade volume stimulated by colder
dle of last week

was

level slightly above the

totals for the similar period in 1952.

According to the Federal Reserve Board's index department
store sales in New York City for the weekly period ended Oct. 31,
1953, registered a decline of 6% from the like period of last year.
preceding week Oct. 24, 1953, a decrease of 8% was reported
from that, of the similar week of 1952, while for the four weeks
In the

1952

period.

period
that of

to

1954, they

whole should continue to prosper.

However,

-

sections, * like

certain

Kansas, the dairy states and
of

the

Southwest,

The

2% above 1952.

marketings

farm

moderately in

still will be sizable. Farmers on the

31, 1953, department store sales registered an increase of

the




and

and

prices worked sharply lower.

influence

consequently their

entire income, while the laboring
class manage to get odd jobs here

and

will be faced

ended Oct. 31, 1953, a decrease of 4% was reported.
For the
Jan. 1 to Oct. 31, 1953, a decline of 1% was registered from

bearish

build¬

a

a pound.
The rise was attributed to
limited spot supplies and improved inventory demand.' Lard was
under pressure of increasing production and slower demand and

A further

have

dreamer, Cope¬

drop in
days of high rentals.
Commercial buildings are even
in a worse position. A 10% rental
drop can wipe out owners
of

in 1927-28-29.

the

and

their jobs and

in hog values to the lowest level since last February as
the result of heavy marketings.
Cattle and sheep finished higher.
Spot cotton prices edged slightly higher last week.
Strength¬
ening influences included increased price-fixing for domestic and

a

week

some

payments

amortization
apartment

these times, the middle class lose

the drop

Oct.

light with

And

sale.

be

private

conditions

vast

of

these

Copeland,

In the

Export flour trade

In the refined sugar market, sales were

monthly

land

because they
have discounted present and future

to

down

is

these properties

to

from
re¬

Cocoa was more active and prices continued to
higher, aided by an improved demand by manufacturers for
supplies and firmness in producing countries.' Warehouse
were

small

low down

ing

mained dormant.

cocoa

to

dangers in the stock mar¬
ket are minimized today, accord¬

move

stocks of

labor

and

Prices

to

equi¬

as

due

tress

were

market

position

was

the

save

there to eke out a living.
For
these
reasons,
Copeland
buildings in relation to rents are feels that the first barometer for
in high ratio.
If there is a 10% the next depression will be the
drop in rents, blocks of apartment reaction of the real estate market.
buildings would be up for dis¬
Mr. Copeland emphasizes that

govern¬

requires at least 50%
but

materials

payments.

mar¬

not

ket

a

in high mortgages, and
equities in all real estate are

the

more

does

can

earnings majority of these homes. This is
especially true of the middle clasy

reflected

over-extended and could not meet

im¬

little willingness to anticipate

quirements beyond immediate needs.
Prices generally

remained

earnings and in the
salary decrease, only a

a

recent

wholesale commodity price index,

Board

to

of

lethargy of recent weeks when unseasonally mild weather dis¬
couraged many consumers.
Many retailers anticipated a strong
revival of interest in apparel in the coming weeks to offset the

Commodity Price Level Drops Following
Early Gain

Wholesale

relation

runaway

building

were

their

low-

has home owner, whose
payments are
inflation for higher and who are more likely tc
things are about be unable to make these stiff pay¬
big change. Inflation of ments when recession comes. In

on

due for

were

buyers

other

several years and

small due to loose margin buy¬

and its chief function is to show the

general trend of food prices at the

sure

the

real

and

propositions, the
payments
are
high in

very conservative.
But the real estate market

forth
by Mr.
theory is that
depression the

this

New England

index

The

31

spot

for

regions reported slightly lower

Wholesale Food Price Index Reflects Further Mild

to

in

to

are

Trade Volume Lifted to

East North Central

of

firm,

set

reason

year.

©n

Copeland
large Southern Cali¬

first and not the stock
market, as
in 1929.

highest

Manufacturing and trade accounted for the week's small
decrease; casualties of manufacturers dipped to 47 from 49, of
retailers to 90 from 103, and of wholesalers to 19 from 21. In
contrast, construction failures rose to 31 from 26, and commercial
service to 20 from 19. All lines had heavier mortality than last
Four

loans

payment

monthly
case

emergencies in *
With so manj*

sapie

market.

home

down

1951.

prewar

Failures involving
liabilities of $5,000 or more declined
slightly to 181 from 189 last week, but exceeded^sharply the 121
of this size a year ago.
A dip also appeared among small casu¬
alties, those with liabilities under $5,000, which were down to
week.

con¬

weak factor,

as

Copeland, quotations in relation

C.

The

Commercial and industrial failures dipped to 207 in the week
Nov. 5 from 218 in the preceding week, states Dun &
ago,
which

C.

J.

come

stock market

ended

Bradstreet, Inc.

will

ties,

Of Previous Week

week

J.

the

Company, a
factoring

is

Business Failures

to

of

Copeland

according

industry turned

According
President

The

Drops 5% Below Preceding Week

output.for

market

the

deflated

moratorium

below

U. S. Auto Output

Southern California factoring

already largely discounted future

fornia

81,253

a

to runaway real estate
stock market has

with

GI

downturn and is buttressed
by 50% margin requirement.

the corresponding 1952 week, and a decrease
56,754 cars, or -3.8% below the corresponding 1951 week.

the

points

whereas

ing to the Association of American Railroads.

The

Copeland, head of

cern,

1951.

freight for the week ended Oct. 31, 1953,
2.9% below the preceding week, accord¬

revenue

decreased 23,550 cars, or

the

J. C.

1,001,408,000

Loadings Fall 2.9% Below Preceding Week

Loadings of

9.4%

Says Next Crash Will Come First in Realty

2$

problems

and

a

of

workable

surpluses

farm
and

fair

support program remain
Hard

work,

putting ot

the national interest above

tion.

I

group will
will

situation
paper.

in

price

unsettled.

cost cutting, promo¬

tional programs, and a

any one

parts

suffering.

are

discuss
a

that of

speed the solu

later

the

livestock

issue of this
±

30

The Commercial and Financial Chronicle

(1858)

LETTER

Blalack Adds to Staff

THE

TO

...

Thursday, November 12. 1953

EDITOR:
*

r

1'

(Special to The Financial Chronicle)

SOUTH

ir

Jack

G.

lack &

now

Finds No

Mutual Funds

Calif.-

PASADENA,

Quade is

with Bla¬

Easy Way to Select
"Best" Mutual Fund

Co., 700 Vz Brent Street.
By ROBERT R. RICH

a mutual investment fund

in the

reported

institutions,

NATIONAL

.

Milan D.
STUDY of the finances of 1,000

A

cur¬

"Long View," shows that the

rent

between tuitions and the cost
educating continues to widen.

gap

SECURITIES

of

"One

make endowment dollars work

to

WRITE FOR

harder

FREE INFORMATION

substantial

through

amounts of common

FOLDER AND

colleges

step

important

invest¬

stock

ment, to increase current income,

PROSPECTUS

investment
income
a
keep pace with prices
and to give capital a chance to
grow in value."
to

give

chance

NATIONAL SECURITIES &

CORPORATION

to

"The

120 Broadway, New York 5, New

issued

View,"

Long

Established 1930

by

Ridge Mutual Fund, Inc.,
five shortcomings in judg¬

stocks.

PROSPECTUS

NEW

uted

by

Mutual

reports
that
2,500 differ¬

prospectus
are

over

now

companies

electronic

equipment.

mately

there should

and

television,

75

of

a

their

threefold.

almost

vestments

cites

University

Harvard

in¬

stock

common

Cn

It

as

an

outstanding example of how col¬

months ended

electronics

fore,

thoughts

new

in

counted for 62%

mutual

dowment
Just

investment

as

most persons share

the

with

ONE
WAlt

portunity

rrfrs -v -/BUiLOCK
-'
"CALVIN

for

income

more

NEW YORK
—m

»ill

urn

—»

•mmmmmmm

no

market

National Securities Series

obligation please send

prospectus on Canadian f und.

a

Straight Oscar

the Bronze Oscar for the best An¬

Report in the Mutual Fund

Industry has been awarded to Na¬
tional Securities Series.

Address.

The

Oscar

presented

was

to

Henry J. Simonson, Jr., President

City

Corporation,

at

the

Annual

Awards

Banquet
held
on
the
evening of Oct. 26 in the Grand
of
the
Hotel > Statler,
New York. Over 1,400 executives

V

Ballroom

attended the dinner.

K, tystone

The panel of

final
Dr.

Custodian Fund!

judges making the
was
headed
by

selections
Pierre

R.

editor of
Analysts Journal." He was
assisted by Samuel B. Jones, Pres¬
Bretey,

"The

ident of "The National Federation

BOND, PREFERRED AND
COMMON STOCK FUNDS

of

Financial

Elmer C.

Analysts Societies";
Walzer, financial editor

of the "United

Lytle,

Street, Boston 9, Mass.

Please send

your

director

counts";

Griswold,

Denny

pub¬

lisher of "Public Relations
me

prospectuses describing

Organization and the shares of your

Funds.

ten

research

of the "American Institute of Ac¬

Keystone Company

50 Congress

Press"; Richard C.

assistant

D-78

News";
and Hollis Holland, authority on
design and calligraphy.
The

initial

Name...

screening
of
the
qualified reports was handled by

Address,

a

20

to

financial

ana¬

lysts under the direction of Sidney
B. Lurie, President of "The New

State.

Gty

committee

York

Society of Security Analysts,

Inc."

is

the

principal

con¬

sideration.

of

for

"However

for

sons

ment

there

to

be

of

good

are

expecting

the

considered

are

typography,

paper,

selling

for that

points and

often creates

inaccurate

an

The idea that there is

"best"

ing the
looking

at

charts is

Mutual Fund by
few figures
and

a

and should be

erroneous

relatively mild
orderly character. The econ¬

and

be

can

It

become

may

a

boomerang which will plague the
entire

industry

future.

•

sometime

the

in

obtained

herence

data presented

the

are

but

accurately
com¬
their
interpretation

should not

be left to the half in¬

piled

and

prejudiced

highly

formed,

back?
and

riod

Also

be

can

by rigid ad¬

periods
long pe¬

a

used

hide

to

sales

department.

is buttressed by the current
high rate of employment, income
and
savings. Moreover, the Ad¬

(b)

Management

constantly

changes,

not
necessarily in
composition of personnel but

in ability, alertness, and ca¬
pacity to respond to circum¬
stances.

In

other

words, the

management of the past, par¬

ticularly the

distant, is

more

identical

never

with

that

(e) The

economic

past

ments

do

not

develop¬

always

repeat

ministration

The

difference in emphasis placed

by Funds
tries

various indus¬

upon

cause

pattern of

a

per¬

formance which cannot be

pected
next

10

there

be

to

For

years.

Funds

are

which

by

their

emphasis on oil, utility
holding companies or insur¬
stocks

ance

fared

The

recently.

well

very

10

next

years

obviously be different for

these

industries

in

our

changed economics,

pany

may

ence

on

one

size of the com¬
have a great influ¬
results.

the

This

industry where beyond

certain

determined

appears

to

contained

in

end."

Their

without

The

stocks

proportion
was

net assets

Sept.

on

the

of

common

increased from 48%

of

March 3 last to 52.6%

on

30,

in

accordance

with

modified formula

plan under
which Nation-Wide operates.
Total net assets of Nation-Wide

Securities

discuss

bring more efficiency
operation, excepting in op¬
erating expenses which are of

in

minor

influence.

The

larger

quantity of shares you buy, or
sell, the less advantageous the
price is because of the nature

use

their
can

be very

shown

figures.

knowledge

of

shortcomings

misleading.

for

gressively

bare

and
of

record

a

performance
is

the

meaning

124-5

distortions

of the

some

On pages

management

larger companies

of

each

and pro¬

year

for

backward

two or
periods.
chart for

three years up to 10-year

on
Sept. 30, 1953, the
company's fiscal year end, were
$18,720,155 compared with $19,-

In subsequent pages a
each company is shown revealing
similar data of investment results

201,758

if

Net

on

Sept. 30, 1952.

asset

$14.79,

value

In this

was

$15.44

12

period the
25V2
cents

distributed
share from net profits

company
per

share

with

compared

months earlier.

per

on

sales

of securities.

investment income for the

fiscal year totaled $849,370,

com¬

ceding

year.

for the

From

this

pre¬

source

totaling 69 % cents a
share were paid in the 1953 fiscal
year,

compared

share the

with

preceding

68

cents

year.

a

investor

an

shares
10

and

bought

held

them

ended

years

respective
for

Dec.

exactly

31,

1952.

There

is

curacy

20™ CONSECUTIVE DIVIDEND
The

Fond,
mate

from

Directors

Inc.

of

doubt

to

as

the

and

these

realities.
been

hides
Some

discussed

investment

of

these
your

points

that

18c

income

share from realized

approxi¬
per

and

share

40c

per

capital gain, both

payable November 30, 1953 to share¬
holders of record November

13, 1953.

Chester D.
November 6, 1953

135 S. LaSalle

Tripp
Presiden

Street, Chicago 3, Illinois

have
corre¬

spondent in the Oct. 22 issue.
additional

of

pertinent

man.y

by

declared

distributions

ac¬

figures but, un¬
fortunately, the mere fact that
they are accurate makes them

rigid

Television-Electronic:

of

have

and skill used in the prep¬

aration

no

could

The
be

emphasized follow.

NVESTDRS
American
A Mutual

Business Shares

Investment Fund
Prospectus

may

A Balanced Investment Fund

be obtained

from investment

dealers

or

Prospectus
The
200

A

u

Parker

upon request

Corporation

c7/e ~Seorae

PUTNAM
FUND
o<? &oiton
Prospectuses

•FOUNDED

51

19 2 5*




describing these

funds may be obtained from in¬

Berkeley St., Boston, Mass.

Lord, Abbott & Co.
New York

—

Chicago

—

Atlanta

—

Los Angclex

Putnam Fund Distributors, Inc.
50 State

Street, Boston

a

point increase in size

Wiesenberger's
"Invest¬
Companies for 1953" are used

ment

business slump, and it has avail¬
able effective instruments to this

is

does not

convenience, the

to take counter measures to offset
a

ex¬

in the
instance,

repeated

Arthur

For the sake of

of

the future.

widely circularized figures in the

omy

a

number of sins in the interval.

(d) Change in

doubt

a

go

identical

to

and methods.

will

discouraged.

one

figures
few:*

downs and often unfair results

an

and accurate way of select¬

easy

carefully
rea¬

readjust¬

dividends

color and layout.

exaggerate

and

a

reviewed
of

their

No

buyer's market.

a

pared with $842,651

simplicity and ease
understanding. Other factors

over-simplify

of

number

themselves in the future.

to

both

Financial
statements,
charts, text and other matter are
for

selling

The so-called management per¬
capital and
formance record tables and charts,
consumer
durables will probably
decline next year. The period of used quite freely by the industry
to sell the shares of Funds to the
shortages is over and we face the
/intensely competitive conditions public, are an example of that.

penditures

Net

Clarity

price

narrow

during
of declining common
stock prices. On the economic out¬
look, he commented in part, "Ex¬

of National Securities & Research

The

relatively
fluctuation

the past year

the tenth consecutive year,

For

nual

Name.

K

record of

a

_

ill

mjnimi

Wins 10th
GENTLEMEN: At
me

report to share¬
President Hugh Bullock

holders,
had

'

*

annual

stated that Nation-Wide Securities

STREET

/

the

In

Any

make the past

can

22.

raternity

likes

vestors.

Orderly Decline

points out they have the same op¬

and

conception of realities on the part
of the uninitiated, in this case the
normally rather inexperienced in¬

Bullock Forecasts

problem of meet¬

ing higher costs, "The Long View"

8

The
f

reason

income.

institutions

[fund

Oct.

holdings

of Harvard's en¬

in

issues of

your

recent year, common

A

of

which

appeared

Milan D. Popovic

existing

recent

exchange

bought.
Increases

added

the

to

Sept. 30.

included 2,600 American Cyanastocks con¬
mid, 400 Chase Bank, 3,200 Clevestituted about 38% of Harvard's
Continued on page 43
endowment investments, but ac¬
a

be

can

few

a

more

additions, 17,Light and
2,500 Commonwealth Edison were

leges have used common stock in¬
to improve income.
In

future.

basis

Each company has its ups

in

shares. There¬

400 shares of Duquesne

vestments

in the past is
for judg¬

well

infallible

How far should

are

gaged

ideas

Representing

(a)

un¬

selling their

radio companies.

three

the

scene

those who

DIVIDEND SHARES, Inc., man¬
eight leading institutions re¬ aged by Calvin Bullock, reported
duced their
bond holdings over on changes in its holdings in the

25 years by 30%, and in¬

ing

ppblic and by

how

creased

an

operation
by the

both

sors

the past

im¬

an

proper

their

com¬

Hugh W. Long & Company, spon¬
of mutual
funds, describes

York

now

be

shares, it points out,
interest in approxi¬

an

did

company
not

reasons

portant part of our economic

,

The Fund's

represent

are

electronic

complete

and

ponents

Funds

the derstanding

in

engaged

of

manufacture

and

statistics

The past is not a picture of the
The mere fact that the

future.

meaningless. To mention

dealers.

to

ent

funds

and charts.

15, 1953—is being distrib¬

The
there

mutual

ing

Fund—revised

vision-Electronics
Oct.

Tele¬

on

Popovic, Vice-President

of Blue
cites

A

taken," the study states, "is

have

in

investment

prudent

common

to

SERIES

RESEARCH

through

vestment

Company

dealers

or

from

the

Russ Building,
San Francisco 4, California.
at 2529

Number 5272

Volume 178

No

one

from the first three years and

discounts

but

subsequent

of securities markets.

gives

.

The Commercial and Financial Chronicle

...

quantity

just the reverse. This means
that it is much easier to man¬

i

efficiently

age

a

company.

(e)

The

rapid

sterile.

while

cases,

effort—so

recent

*

in

growth

1

ates

has

years

size

in

profits

tied to

injected

tained
As

not

an

in the next

necessarily

581

vestment

managerial ability.

000

the light of these shortcom¬

^ In
ings,

of which

some

sized

by the

empha¬

are

of time, it is

passage

evident that the longer the

range

of past performances used, the less
Valuable
To

specific, it has be¬

more

fashionable' to

period
the

it is.

be

come

of

when

10 year

a

criterion in measuring

as a

performance

ment

use

the

of

Mutual

manage¬

Funds.

Even

compiled accurately and on
basis the figures can

uniform

a

be

ing

and

the

know

background

Whether b.y accident
design, apart from the general
considerations, these past 10 years
or

distinct element

a

tistical

distortion.

place, it was
prices.
Then,

a

of sta¬

first

the

In

period of rising
for an unknown

most Funds have shown a

reason,

rather good
three

performance record in

when

1943-44-45,

years,

compared with the stock market.
Since then, their record has been

generally

not

illustrated

compiled

good.
This is
following table

as

the

in

the data

from

page

on

124, of Arthur Wiesenberger's "In¬
vestment

shown

sales

A

story.

is

It

the

—

6
6

—

-

0

1952

+30

+ 23

to be

+ 15

discouraged.

led

have

to

tions

+ 11

0

change

for

of

complete

with

funds

which

than

better

did

expecta¬

truly

POPOVIC,

General

38

ing

NEWS

valued

that

of

results

$15.43

derived

deduction

30,

1953

share

a

retail

wage earners

and

goods

of
and clerical workers

York

New

of

cost

bought

families

by

City

0.4%

rose

be¬

and September, it
announced
by
Robert
R.
August

Behlow, Regional Director of the
U.
S.
Department
of
Labor's
Bureau cf Labor Statistics. Chiefly

June

on

30,

a

share

on

with
June 30, 1953.

outstanding

$1,000 of
on

Sept.

(excluding unamortized
debentures
financing costs)
1953

30,

to

$5,544.

debent

nine

Interest and

requirements
outstanding

itsre s

on
were

7.80 limes during the first

months of

1953.

Net

income

stock for
nine months ended Sept. 30,

applicable ilcr common
the
1953

(exclusive of profits on sales
securities) was $290,940 com¬

of

with $291,100 for the nine
ended Sept. 30, 1952.

pared

months
The

Adams

Express

Company

responsible for the increase were

announced that the net asset value

higher prices for apparel and food.

of

The

month-to-

consecutive

fifth

rronth

advance

responsible

was

its

is

1953
share

estimated

compared
31,
19£2.

for the New York Index reaching a

Dec.

100).

American

during

tion,

The

the

Food

index

advanced

=

0.4%

period. Cereals and Bakery
Dairy Products, and other foods

one-month

Products,

is

,

a

both

tionally.

$22.78

The

Apparel

gust

level,

year

ago.

women's
wool

and

be

index,

above the

1.6%

fur

trimmed

and

sports

coats,

nylon suits, nylon hose and girls'

net

index declined 0.1%
the month due in part to lower prices

The

over

for

Transportation

used

cars.

The New York City Consumer Price Index
on

a

1935-35=100

base

is

187.3.




in

confidence

eco¬

our

—threatening
disaster
in
our
economy, especially if the margin
industries is cut.

defense

business

American

Neither

needs

labor

American

nor

to

war

be

family

American
opportunity

and

wants
better

a

succeeding

capacity to meet these
stand

value

at

International Corpo¬

per

$26.49 at

as¬

o£jUt£

30,

common stock at
19§3 is estimated
at
share compared with

Dec+Sl,

atomic age for the good

Petroleutff^

Corporation
that

defense

we

higher

some

headed

free

competitive

in such

an

that

selling,

for

a

depression.

we grew

more

have given

us

ministration

is

maintenance

will

dedicated

of

employment

the

to

level

high

a

of

production and
policies to

and

always

that this Ad¬

you

pursue

with confidence and correct them:
our

in

soft

This is the kind of economy we

striving to encourage: healthy
imaginative,
fortified with

and

sound

of

currency,

Such

tomorrow.

is

an

economy

and alert to meet—
by—the simple truth
that America is the world's* great¬

equipped

and

est

live

to

unfinished business.

I remind you

again: this Ameri¬
economy—healthy, vital, dar¬

can

ing—is

first line of defense for

our

itself.

freedom

be

For

against

that

fact

a

often

too

America's

this:

is
defense

repeated

greatest

is the power
of American mass

enemy

any

potential

open

eyes

and not be¬

faith; seek out the

blind

And

spot and see what can be done

is

indeed

plain

a

us

more

which
heat than

generates

today

sick

American

light.
that

know

We

fulfill the Com¬
munist dream of conquest just as
would

economy

surely

disaster

as

must be
reduced. But tremendous amounts

spending

the battle¬

on

field.

tary defense of America does not
result

will still be pumped into
the economy by the government
because only relatively small re¬
ductions can
be
made quickly.
Likewise, it is the definite policy
of
this
administration,
through

simply

made

the spending

from

of

of money

reduction,

to

them

for

return

to

and

how

for

strength, guarded

rected

to

which can be
anticipated. This we

Jan. 1.

duction

to

For

our

defense needs

pro¬

such

In

an

defense—com¬

strategy

obsolete weapons.
emphasis I repeat

I

have

Defense

vs.

before.

said

in

disaster

military

a

scorned

the

but

program

resources

and

permit, is the surest stimulant to
continued
progress
and a high

problems of our economy—erect¬
ing majestic defenses and

the

additions to produc¬
of ing capacity which have been
net stimulated by government action
great

Sept. 30, 195S is estimated at $22
per share compared with $25.38 at

becoming

Dec.

far

of

the

goods

ments

The volume
can now produce is
than
ever
before.

we

greater

the

protection

There would be not

disaster in
of

arms

so

of

We

are

a

a

program

production that our

strength and resources

less, that the

no

aware,

meet

economic problems we must

shores.
Our trade in the world—and the
at

end

not

our

world's trade with us—are essen¬

of the strength all of us
free. Our own in¬
are
vitally
dependent

tial parts
need

to

stay

dustries

materials from the most
of the earth. Our

upon raw

distant

parts

farms

well

as

whole

our

industry

as

abroad—without

markets

farm

need
which

economy

could

gravely dislocated—even while
many foreign nations are increas¬

be

their own production

ing hugely
of

grains and other foodstuffs.
What happens in the valley of
the Nile, and the plains of Turkey,
or
in
Pakistan may affect our
Iowa.

Kansas and

farms in

What

happens in Malaya or the Belgian
may1 affect

Congo

defense

our

And

defense of ourselves

our

so

industries

our

program.

inevitably involves the conditions

in

obtaining

areas—seem¬

many

distant

ingly

yet

strange,

and

really vital and near.
These, too, are truths by which
we must live in this difficult peri¬
od.

as

them we must be guided
judgments and actions,

By

in all

our

the chosen servants of America
But

time.

a

above

venture

to

rises

lenge

matters,

I

tower
over
all
provide
that

to

We

others.

these

all

suggest that one chal¬
must

moral

leadership, that steadfast¬
spirit and mind, which
alone can make us worthy of the
of

ness

high commission that history has
conferred upon us.

We

must

than for

must

We

for

more

care

truth

success.
care

more

the

for

hopes of the people than the votes
of the

people.
must

about

always

worry

problems

our

»

more

the

than

headlines.
We must

false

the

cuse,

scorn

the glib promise,

phrase, the shallow ex¬

the clever evasion. Let
of those

and

these be the devices only
who hunger for power.
Let

our

ambition

be

but

one:

nothing to fear of the future.
If worthy of the present,
the
will be ours—with a free¬

future
dom

of

peace

and

productivity

beyond the dreams of our fathers
our sons.

a

defense but

massive

Ad¬

this

truths,

battle¬ —worthy of the hopes of

and
impoverished.

country that was bankrupt

people who were

past few years are now

available.

for

security.

these

all

Of

achieving

for

rules

justice and security for America.
Born of a brave past, we have

Disaster

There would be not defense

that

a

greater

productive capacity of the whole
potential increase
as

and

old-fashioned

what

nation. And the

fast

static

a

■—served by

in these demands through tax re¬
as

scientific

techniques.
be

lief,

witnessing

the surest formula for defeat

mitted

here

age

an

in

revolution

would

quicken its demands upon the

which we are

ministration is deeply aware.

We

live in

We

de¬

a

pro¬

wisdom.

of this Adminis¬
tration. The sooner it is done, the
sooner the consuming community

termined purpose

di¬

and

defense

a

not

ured

age,

is

sustain

whose worth can be meas¬
by its cost but by its

gram

excess

The reduction of taxes

are
our

in gov¬

doing with the expiration of
profits tax and the 10%
reduction
in
individual
income
tax which will become effective
on

expenditures
fully we get

the

efficiently

nomic

are

the

planned and how

the

to

spending

ernment

reasonably

know how well

money's worth.
Our security depends upon eco¬

spend

themselves all real savings

huge amounts of money. It is
of
much
more
importance
to

as

but as simple, com¬

—

national

true

at such

strictly mili¬

not

preconceived economic ax*'

mon-sense

truth.

awareness of it
from a great deal of

general

yet

We know that the

Government

people

truths

these

hold

We
some

and

that kind of partisan debate

about it.

tax

fluid and imaginative, mo¬
elastic, will and must be

supported by whatever appropri¬
ations logic and necessity demand.

do

foster that end.

are

bal¬

a

gram,

prisoners

assure

that

know

adequate defense pro¬

ioms—or theories of

would free

adjustments are constantly
going on. Wherever these adjust¬
ments are required, let's face them

lieve

We

bile and

and higher standards of
Surely we are not fearful
that we cannot do it again.
can

sound

but

higher

I

money,

policy.

monetary

It is

little

a

effort and ingenuity

such

no

of honest

health

the

out

that

know

could be assured with¬

anced

economy.

economy

more

high

a

and

economical government, and

of

A little more production, a

little

This

omy,

keep

We

Third:
economy

Fourth:

a

that

know

employment

of

maintenance of such an economy.

Don't Fear Competition

and

great and growing econ¬

our

healthy

a

indus¬
trial activity is essential for the
level

alloca¬
tions and the ordertaker is passing.

for Depression

But, this does not mean that we
In

We

Second:

than

still have

may

production.

are

that

know

We

production and

be

calamity if the day

cannot

decline.

can

Headed

Not

over

1952T

instead of for evil—is

.As the threat of aggression re¬
cedes, our huge expenditures for

asset value of"Tts common stock at

31,

of

can

level of activity.

1952.

announced

on

today.

living

us

The

America

is

the thres¬

we

an

say

sim¬

is America's surest
of strength in meeting any

source

this country so that all we can see

population is increasing—

thousands of new-born each
day—at a rate of close to 15% in
by

our

alternatives—we

false

First:

capacity in reserve. High volume
but good supply means competi¬
tion, efficiency, and more value
for the consumer's dollar.
Surely
we
haven't reached the point in

prosperous.

Our

can

living.

They are part of the answer to
who see—or pretend to see

of

volume

and

ever,

those

can

dresses.
->

asset

announced that the net

value

Sept.

Au¬

is 0.7%
below the level of a
Higher prices were reported for

Corpora¬

majority-owned subsidiary,

American

set

30,

dates.

ration

to

Sept.

at $35.89 per
with $41.07 at
Its holding
of

International

included

prepared at home were
higher at the October level than a month
ago.
Fruits and vegetables declined 3.2%
below the August level reflecting the gen¬
eral availability of fruits and vegetables in
the produce markets. The important Meats,
Poultry
and
Fish
group
advanced frac¬
purchased

stock at

common

1953

high of 113.2 (1947-49

for

reasons

future.

nomic

net

compared

on

amortization

Monthly Advance

$6,457).

total

The asset coverage per

debentures

earned

services

the

of

some

holding

deben¬

of

with

$15.16

was

amounted

Retail Prices at New High
In 5th

—but

Our

great.

are—in the largest sense

who

economy

It cannot be that Americans fear

for

saving of freedom.

They

$10,378,808

costs

$10,530,340

stock

the

were

1953,

Net asset value of the com¬

1953.
mon

the

&

market

at

were

compared

Sept.

actually most

good results

the

resources

our

are

those

ply these:

this output

employment

prosperously at peace.

these

All

weapons.

enemy.

priceless monuments of

beyond the imagination of most of

30,

before

and

financing

lagged

10-year period

hidden

nation

high¬

generation.

Sept.

at

debentures,

they

takes

one

a

to

have ever

we

well

may

with yes¬

met

be

that the essential truths are

be that in
may be all
that the country needs for a while.
But does this mean catastrophe?
it

cases

threat

tomorrow's

to

problems

tween

develop

will

material than

some

schools

the

hospitals,

the
are

principal amount of outstand¬

assets

If

ways,

And

Corp.

quotations

period evidently these representa¬
tive
Funds
out-performed
the
stock market on the upside hand¬

entire

chance to build more of the

and fuller life for each

N. Y.

securities

These

behind.

oil

and local governments—the

State

more

Street,

CLOSED-END

ture

that

drill

mines,

levels of opera¬

lines

some

had, and

to

resources

factories, expand mills, de¬

velop

1953.

4,

10-year

After

indispensable

Every

Ridge Mutual Fund, Inc.
Wall

(excluding- unamortized

somely.

give individual families
better security, health and educa¬
tion but also to give the nation
build

in

would

we

pretend that
be solved by
a
dramatic slogan—to all those
who give the people choices be¬

confident of the
a
decade.
The needs and wants of Ameri¬ prudence of its government, and
ready for the exciting challenges
cans are increasing no less swiftly.

yours,

D.

TOTAL NET assets of Carriers

10 year
the stock

In the first three of the

not

to

the

Lower percentage

more

of mankind

of

The

in

An investor in

excessive

MILAN

with
average

buy

needs—as

year.

Annual

to

clothes, in food, tion

hold of

in S. & P. 90 stock aver¬

change

was

writer

statistics

his investment.

from

8

+18

-

tween

this

of

such

Mutual Fund shares should not be

Nov.

taverages.

in

of

16

—

funds.

-

statisti¬

and

45

1951

the

_opinion
use

New York 5,

3

+ 17

+ 23

1950

+

+18

_

1949

the

in¬

by

c

-

1948

of

prepared

selling shares to the public ought

3

fact is

compiled by such im¬
as this have such

favorable

the

that

74

for

three

cally accurate, though not neces¬
sarily complete story, can be pre¬
pared practically for any Fund.

1

.

miracles

companies themselves. It
is a poor statistician who cannot
prepare a statistically impressive

6

8

+

in

savings—savings

means

only

sources

literature

14

%

is

dividual

Blue

record

unless

date

shortcomings. More serious mis¬
conceptions are fostered in the

63

—

It

which

Statistics

84

c

later

years

partial

+ 38

b %

starting

years.

+ 22

-

the

performed in the next

are

+35

in

when

three

+ 19

-

less

and

homes.

period. ^An entirely opposite higher standards of living.
picture on the adverse side will be
It means—in cheaper costs

1945
1947

in

year

1944

1946

less

continue

that

dollars

wells, and
the first three+ears, the following erect power plants. Savings make
seven
years1 Were lean. A very jobs, and are essential for the high
misleading
statistical
story
is productivity of American labor
created by using the blanket 10- and our increasingly higher and

81%

+30%

+25%

_

age?

same

spite the excellent performance of

Very

b

a

1943

%

Investing $10,day in the

Companies for 1953."

i

a

next

mean¬

they reflect.

contain

income.

the

on

1945, excluding in¬

of

that

all

these

Balancing the Budget

seven.

Fund, it would have been worth
only $9,966 seven years later. De¬

misleading unless analyzed by

those who understand their

Dec. 31,

on

terday's
To

an

and

capacity to continue the

have

would

The Dilemma of

record

10-year

example, taking the Fund
which showed the largest aggre¬
element
of
fortuitous
good
fortune to some Funds. Obvi¬ gate increase in this period, an in¬
vestment
of
$10,000 on Jan. 1,
ously, investing cash in a ris¬
1942 would have been worth $30,ing market automatically cre-

"

exhausted

come

7

page

some

in

fact

In

the

from

lose the

$20 million was highly satisfactory, all of the
$200 million profit was derived from the first
three years and a loss was sus¬

a

than

company

rather

the Continued

were

years

seven

31

(1859)

might be¬

Goodbody Adds to Staff
(Special to The Financial Chronicle)

BOSTON,
ford

Chapin

Mass.—Walter Sanis now with Good-

body & Co., 140 Federal Street.

32

The Commercial and Financial Chronicle

(1860)

*Continued from first page

"excessive

j

major
gated

inter¬

government

Corpora¬

ican

bizarre

history

of

Amer¬

intervention

farm

The

values.

price of $500

result

that

was

capacity and inflated

excess

an

rendered

American

the

over¬

"In

the

1919

late

bubble

burst,

and farm prices tumbled. And so
tion.
Let alone the
government far
from
being
on
the
wane.
the
otherwise
rela¬
farmer's
traditional
status throughout
duplication, one wonders why the The
rural
the
banks, building and
loan of
where in rural America.
rugged
independence
has tively prosperous twenties,
farm problem remained the one
30 years
As to depth of penetration, the associations, and the private lend¬ been worn down from
iirst
Hoover
Prac¬ black spot.
report
(1949)
re¬ ing institutions were so blithely of increasing intervention.
Initial
relief
for
the
farmers
vealed some samples. There were, superseded. The answer lies in the tically all of the farmer organiza¬
that
governments are
not tions (whose headquarters are not was attempted through the boost¬
for
example, 47 employees at¬ fact
ing of tariffs on farm commodities
tached
to
seven
districts
and fettered by the private require¬ without accident located in Wash¬
to
record
highs.
The so-called
ington) demand government in¬
separate field services of the De¬ ment of recouping costs.
in
one
form
or
the "emergency tariff," the FordneyThe
trend
of American
farm tervention
partment of Agriculture in one
McCumber Act of 1922, however,
cotton producing county in Georgia policy shows little or no sign of other, usually "flexible" price sup¬
ports and tariff protection for the failed to bring any real aid to the
working with 1,500 farmers. A improvement. On
the contrary,
farmer. To cite an example, wool,
fruit and grazing county in Wash¬ the long-run outlook, barring a "conservative" organizations such
as
the National Grange and the which had been on our free list,
ington State has 184 Federal em¬ reversal in the direction of Ameri¬
made
dutiable
American Farm Bureau
again.
But
Federa¬ was
ployees working with some 6,700 can
politics,
foretells
of
still
tion and the continuation of pres¬ along with hundreds of other farm
farmers. A dairy county in Mary¬ greater intervention. Power breeds
ent high supports and fuller inter¬ and non-farm products, American
land has 88 government workers power,
intervention
breeds
but
vention
for
the
"liberal"
farm wool soon found foreign markets
for its 3,400 farmers. These figures more intervention. Temporary ex¬
practically precluded by foreign
include only Department of Agri¬ pedients have become permanent groups such as the National Farm¬
retailiatory tariffs.
ers Union.
Obviously
culture
personnel,
not
all
the institutions. President Eisenhower
stronger intervention was called
To what
end?
The enormous
other Federal and state employees in shaping his farm policy says
for, according to government "ex¬
-converging
on
the
American that he will sound out "farmer waste and misdirection of our re¬
perts" in the Department of Agri¬
farmer.
sources, the heavy contribution of
sentiment"
and
later
assures
culture.
Just what are the field services farmers of continuation of farm this policy to continuing govern¬
Congress tried legislation spon¬
ment
and agencies of the Department
deficits,
the
questionable,
supports. Of course if the farmer
ethics of taking from one part of soring farm cooperatives but to
Of Agriculture to be found at the wants
intervention,
it must be
little avail.
The depressed prices
county level? They include the right. But what of the rest of the the population (by far the largest continued.
The government ap¬
part, incidentally) and giving to
Soil
Conservation
Service,
the country,
should
not
they
be
parently did not encourage the
Extension
Service, the Farmers sounded out, too? Who has ever another part, the prevalence of an one real solution to the
problem:
accelerating interventionists phi¬
Home
Administration, the Pro¬ heard
of
anybody
refusing
a
progressive disinvestment to re¬
losophy which knows of few per¬
duction and Marketing Adminis¬
duce over-capacity. The marginal
steady flow of checks from the
manent
limits and
which could
tration with its separate conserva¬
and sub-marginal farmers
Washington Treasury? And where
clung
ultimately lead to a totalitarian
tion payment program and school will intervention end?
desperately to a hopeless situa¬
state—all this is
far

into

over

of

the

California

Imperial Valley

in

—

short,

every¬

lunch

program, the Farm Credit
Administration
with
its produc¬
tion credit facilities, the National
Loan

Farm

Rural

Association,

Electrification

the

and

Administra¬

tion.
Besides these, other government

employees
Bureau

be present for the

may

of

Entomology and Plant
■Quarantine, which has been as¬

past, present, and

is

It

the

thus

no

surprise

to

note

results of the wheat farmers'

poll in

August of 1953—an

whelming

endorsement

over¬

of

restrictions. It

was

vote

a

for stronger government controls.
The

bureaucrat

number

of

dictates

now

permissible

the

for

acres

farming. A Federal overseer from
signed the responsibility of insect
the county seat will see that each
•control and plant disease eradica¬

tion;

farmer adheres to his "allotment."

the Forest

Service

with

its

farm-forest management program;
;and the Bureau of Animal Indus¬

try with its animal disease control

Employees

program.

of
Administration

erans

the

Vet¬
also

are

likely to be present (to administer
en-farm

well

of the

industrial

training),

as

farm labor representatives

as

Federal-State

Similar polls have been
for

cotton

farmers.
who

had
who

and

bureaucracy

this

on

are

vast

number

a

many

"for

change"

a

were

The

polls,

coupled

from

the

with

farm

strong

bloc

and

farmers' committees give
of democracy

cum

ment

intervention, their

generally adds to
delay, waste, and
The

props

to

these

the

illusion

of

merely

cloak

tives

America

purposes.

gressive

functions

roots

grass

the

Secretary

interests

committees

but

Benson.

as¬

give

control

real

direc¬

Benson

long

held fast to the idea that the

confusion,

the

from

of

the

farmer

served

were

freeing

by the

of

On

"disaster

of

pro¬

agriculture

interventionists

assuming office,
high price supports

best

and

controls.

he

said

best

at

were

insurance"

that

rather

than

and

responsibility issuing the means "to encourage unecoWashington bureaucracy. npmic production and result in

from the

One estimate puts the annual cost
of these farmer advisory commit¬

continuing

heavy

subsidies."

With

tees alone

is

ment

at

to the Federal Govern¬

upwards of $5

million.

rare

among

further

that

surpluses

and

courage

that

a

politicians, he said
farmers

must

con¬

The Hoover Commission
Report
of
1949
points to a "maze" of

tribute their share of the sacrifice

agencies

era

its

posed

policy which dis¬
approximately one bil¬

of

almost

permanent

ties

with

lation.

of

The Regional Agricul¬

tural

Credit

Corporation,

Agricultural Market

Act

The

Revolv¬

ing Fund, The Joint Stock-Land
Banks,
and
the
Federal
Farm
Mortgage
nine

to

"turn

America

back

from

an

of unbalanced

that

grams

tion.

agencies
These

Band

in

But

active
the

were:

Banks,

pro¬

steadily

were

and

surely undermining the moral and
spiritual values of our people.'"2
But some

seven

months later in

a

superabundance of
relatively sparse popu¬

a

the

the

opera¬

Federal

Production

share
"I

These programs did not
the farmer

of

have

the

not

an

"equitable

national

become

income."

Secretary of

Credit Banks,
Home

Administration,

Rural

Electrification

tration,
ance

the Farm¬

the

Federal

the

Adminis¬

Crop

Insur¬

Corporation, the Agriculture

Department
gram,
1 The

and

Hoover

<2raw-HiI!

Book

JW». 244-249.

Disaster

the giant

Loans

of them

pro¬

all,

and let the farmer be
squeezed

by
lowered farm prices and
high fixed
costs," he declared.3 In September
of

1953

or politi¬
cal
metamorphosis
was
almost
complete. The Secretary ordered

his economists to
probe charges of

Co.,
" '

New

Report, McYork, 1949,

**




Taft

Benson,

Minn., February
3 Ezra

Taft

10,

Wis., September

19,

speech,
speech,

St.

1953.

(father

tors

of

targets,

warehouses

and

railroads.

lobbying met with
states

or¬

success.

passed

"granger
laws" regulating the railroads and
Such

warehouses.

laws

af¬

were

firmed constitutional by

a

of

(Munn

the

Supreme

Illinois,

1876),

Court

which

decision

ruled

v.

that

the states could regulate what was

essentially
and

intrastate

commerce

the federal government could

regulate what essentially

was

in¬

terstate commerce. Not

shifted.

did.
instead

Henry

agricultural

ac¬

consumer.

President

Calvin

had

Coolidge

anticipated the demand for such
protective farm legislation.
He
knew that granting special aid for
declining industries was a dan¬
gerous
precedent.
Other indus¬
tries

could

then

argue for their
protection. Compe¬
tition thus constrained, American
productivity would be jeopard¬

"fair" share of

ized.
the

In

his

annual

Congress

"It should
the

farmer

salvation,

cally.
of

be

the

It

stated:
assist

to

his

out

problem
surplus

useless

own

economi¬

and

main

is

he

aim

work

with

to

message

1927,

socially

The

tion.

in

to

dealing

to

is

one

produc¬

propose

a

temporary : expedient.:,: Govern¬
ment

price-fixing is known to be

unsound

'

bound

and

disaster.

to

Government

result

would work out in the

in

b si d y

s u

same

way*

It cannot be sound

for all

people to hire

of the people

some

of

the

to

produce a crop which neither
the producers nor the rest of the

people
want.
Price-fixing
and
subsidy
will both increase the
surplus instead of diminishing it*
The most effective

ing

means

of deal¬

with

surplus

crops

the

surplus

acreage.

duce

this

cannot

be

done

is

to

re¬

While

by the indi¬

vidual

farmer,5 it can be done
through organizations already in
existence,

through
information
the Department of
Agriculture,
and
especially

supplied

by

through banks and others who
supply credit refusing to finance
an

pro¬

Peek

of

the

New

of

Moline

the

Congress

should

take

such

manifestly too large.
impossible to provide by law

acreage

It is
for

assured

an

and

success

pros¬

continued
after

unabated

the

Three

turn

factors

the

in the pre-World War I era. These
factors were: the disappearance of
the Western frontier with the

diminution

land,

the

urban

free

or

heavy

tion into the U. S.

markets,

trialization

of

con¬

immigra¬
providing good

and

the

indus¬

of

Europe providing
good export markets for our crops.
The

first

World

government

War

was

pressured

the

the

farmers to go all out and thev did.
With the slogan "Food Will Win
the

War"

ment

and

with

the

govern¬

providing almost unlimited

moved

Wheat

to

boosted

Prices

unprecedented

reached

$3 per

heights.
bushel and

went

beyond, corn $2 per bushel,
hogs $19 per hundredweight, and

cotton

40

farmers
that

Augusta,

corn

cents

were

such

pound.

per

under

prices

were

the

Many

illusion

permanent

Normally

submarginal
put into production under
interest
mortgages.
Good

land

in

the

Midwest

went

price-fixing,

alike

has

end.

no

is

It

once

justice

no

economic

an

and

folly

from which this country has every

right to
no

be spared.

reason

There is

...

why other industries—

coal, lumber, textiles, and

copper,

exchange value for all farm prod¬

Such

action

The resolution carried.

Not

long afterward Peek and Hugh S.
Johnson, later Administrator of
the

New Deal N. R. A., published
pamphlet called "Equality for
Agriculture."4
Their argument
a

for

to

farmers

"fair"

farm

any

were

en¬

exchange value

commodity-^'Tair"

meaning that its price would bear
mathematical

same

relation¬

ship to the

present overall, price
had existed in the
10

as

preceding

War.

One

according to this
change
value
scheme
$1.02

fair

selling at the time for
bushel, would have been

$1.60.

Businessmen

pressed

but

unim¬

were

Secretary

Wallace

talked up the

possibility of

thing

sort

the

of
Thus

out.

ex¬

wheat,

was

a

the

being

some¬

worked

McNary-Haugen bills.

McNary-Haugen bills were
complicated business.
The
farmer, anti-trust laws notwith¬
a

permitted

was

in effect

restrict that part of his pro¬
duction going to domestic markets
until his price rose to a prede¬
termined level, the Peek-Johnson
to

"fair

exchange value." At last the

farmer

was

to

eign
it

then

farmer's
be

markets

would

have

"equality" or
industry.
The sur¬

parity \yith
plus of the
would

production

dumped onto for¬

for whatever

price
Undue losses on

bring.
foreign sales, however, were re¬
coverable through an "equaliza-

bu¬

on

litical

of

future

main

policy

counter

well-considered

is

maintained

best

free play of competi¬
undertaking to permit a
a

legalized

restraint

of

commodities

these

The
runs

healthy economic

a

condition

through
tion, by

bill

this

the

to

people.

our

of

principle, that

unlimited

the

board

to

in

trade

establish

and

George N. Peek and^Hugh • S. John"Equality for Agriculture," Moline,
Illinois, 1922.
*■'

power

of the farm

levy fees and enter into
For

contracts.

such

generations

many

have
been
de¬
nounced by law as repugnant to
the public welfare.
It cannot be
that they would now be found to
be beneficial to agriculture."
practices

And
sense

of

ends

thus

the

era

of good

in ascendancy. The warnings

President

Coolidge, almost

to

the

letter, came too true. His was
a
policy of laissez faire. He had
argued that you cannot cure a>
surplus with more surplus, that

you

cannot dure over-investment

with
the

investment.

more

danger

of

He sensed

bureaucracy

and

intervention supplanting the mar-*
ket-place—demand and supplya director of economic energy.
He knew that the market solution
as

which
farm

had already
lowered the
proportion of the population

from 96%

in

could again
5 Not

4

soh,

establish

such a scale as to
dominate not only the economic
life but the moral, social, and po¬

the way paved for

was

The

standing,

would

action

reaucracy

First World. a species of monopoly under gov¬
illustration
showed ernment protection, supported by

that

which

occasional diffi¬

every

the

was
.

"Government

started,

ucts."

index

to

he told Congress:

culty should not receive the same
treatment
by
the
government.

years

contributed

vetoed

others—in

shortly

prosperity of the American farmer

He

sense.

fair

century.

until
the

of

better

bill, and in his veto message

was

the

problem

President

the

a

the

surplus

Com¬

showed

as

a

farm

the

"reestablish

that

the

Plow

unconstitutional

and

to

necessary

titled

railroads.

on

Deal
Agricultural Adjust¬
Act, made a resolution that

claimed

But

Wallace)

of Illinois and later Admin¬

ment
the

A.

conference

policy.
One of the
delegates, George N.

conference

long after¬
wards Congress through the Inter¬
state Commerce
Act
(1887) au¬
thorized federal jurisdiction over

land

.

endeavor

many

national

a

istrator

high

,

of

called

pany

Paul,

t

mestic

can

opera¬

1953.

Benson,

they

tion.

the

obvious

more

fixtures.
2 Ezra

Commission

the changeover

of

if

government

sought

farmer

Corporation, The Banks for Agriculture of the United States credit, American farmers
to sit idly by
to
the
wringing my hands production
sky.
Cooperatives, The Federal Inter¬
mediate

The

Granges,

The

assure to

lines

posed drastic interventionistic

first

undoing of the American farmer.

programs "don't go far

other

Unfortunately not

the

Credit

ers

of

major farm policy address, Sec¬
retary Benson asserted that ex¬

found, in all,
overlapping agricultural enough."

•credit

problem

isting farm

Corporation.

Hoover Commission

available

the

cheap

fortunately,
"liquidation."

were,

process

were:

in

But

els, of giveaway government

agencies

the

by sale

such

land and

comitant

An

land

overproduction of farm commodi¬

that had reached confiscatory lev¬

They

of federal

acres

budgets, of free
spending, of inflation, of taxation

public

nities

thus

Ironically it was a Republi¬
perity for all those engaged in
Congress which passed the
or
farming."
gift.
Most of this land went forerunner of today's farm
policy,
to migrant farmers though some¬
Notwithstanding the announced
the twice-vetoed McNary-Haugen
times indirectly via railroad com¬ Bills.
of the President
The
background
of
this predisposition
the Congress pushed through the
panies and states.
The
"home¬
proposed legislation is interesting.
steaders"
and the
"free
soilers"
In 1922 Harding's Secretary of complex and unwijeldly McNarycouid nardiy heip but add to an
President Coolidge
Agriculture,
Henry
C.
Wallace Haugen Bill.

lion

Four

lending

policy

land

funds for liberal loans to farmers.!

directly

of

be said to have been started

may

with

Several

presence

cross

administrative

signed

modi¬

a

state

farm

government

tics, do much to knock the

of

to the govern¬

The

Their

from
under
the
original brave
advisory com¬ free
economy position of the Sec¬
farmers. Though these
retary of Agriculture, Ezra Taft

of

sad

were

the liberal wing of American poli¬

'voluntary, county
mittees

this

tion and thus tended to pull down
the rest of the industry. Opportu¬

ganizations,

ill.

pressure

Superimposed

corn

hopeful

those

voted

projected
and

looking for a les¬
sening in government bureaucracy
and intervention, these polls omen

Employment

-Service.

farmers

For

get into

we

affairs?

con¬

tinued high parity prices but with
acreage

probably, alas, future history. How
did

which the farmer would
his domestic price and
ultimately charge the do¬

tion fee,"
attach to

farmers

extremeiy vulnerable.

thus

is

blue sky

Speculation pyramided land

head

vention.
The

Credit

Commodity

the

and

for the
acre.

inevitably

for

scape-goats

unsuccesslul

The Farm Problem
Green Mountains of Vermont,

profit margins" of the
oft-investi¬

meat-packers,

1953

Thursday, November 12,

...

some

farmer

so.

1790 to 22%

achieve

Shortened

a

in

1927

balance be-

credit

would

cut

planting - and
the - sub-marginal
would eventually withdraw frong

production altogether.

.

_

-

!

Number 5272

Volume 178

production

farm

tween

and

na¬

tional consumption.
Pressure on the Hoover admin¬
for farm

istration

action

"fascistic."

scheme

In

Federation,

lord guarantor of

Bureau

and

Union,

the

Farmers

Grange

National

the

ists—they did not use this term,
tiowever — legislation. The result
that the Agricultural Market¬

ing Act of 1929 was easily passed
fiby both houses and signed by the
President. The Act set up a well-

capitalized Federal Farm Board
-with a revolving fund of 500 mil¬
dollars "to contribute to

the central government as the

up

its

come,

or¬

the

the farmer's in¬

authorizing of

farm

itself,

This

passed during the sharp-

was

country—"the depression within

depression,"

as the popular
scription of the day went.

The

Wallace's pet

concept, the "ever-

normal

granary."
that through

to

idea

of

operation the

seems war¬

thought is in

sharp

This
a

sued

by

the

Division

Anti-Trust

the

was

giant storage

government would

vision was busy attacking Big
Business "for diminishing competion." Besides, the Secretary of
Agriculture himself approved and
promulgated the marketing agree-

prices were low thus ments of the farmers.
It would
raise prices and sell appear foolish for the Justice De-

buy when

tending

a

combinations, so clearly "in restraint of trade," could have been

de- of the Justice Department. At the
time, however, the Anti-Trust Di-

AAA carried Secretary

new

down

right

monopoly, the charge
ranted.

govern¬

Act

est recession in the history of the

its promotion

intervention

ment

called for intervention¬

gpublicly

lion

the

called

guised class motivation, its setting

the leaders of the

-was

frankly experimental.

was

Former President Herbert Hoover

view of the AAA program's undis¬

in¬

was

scheme

Such farm spokesmen as
American Farm

sistent.

(1861)

The Commercial and Financial Chronicle

...

to

Roosevelt's

when

Democratic

ing to lower prices.

high thus tend- partment and the Department of
Thus, if sue- Agriculture to lock horns,
A fairly late entry in the govpaltform was a "program whose cessful, prices would be stabilized
basic thesis is, not that the system and government profits would be ernment farm
hodge-podge was
of free enterprise for profit has offset by the cost of storage. 6 The the provision for "loans without
failed in this generation, but that plan did not work. The govern- recourse."
Designed to hold off
contrast

President

to

statement

that

the

prices

were

surpluses to prevent them from

derly marketing" and "to promote

it has not yet been

education

prices remained low. Government creating a glut, the loans without
inventories built up recourse specified that only "basic"
of the AAA were from "the sys¬ commodity
tem of free enterprise for profit" crazily. Only a war could possibly (storable) commodities were eligimove the mountains of foodstuffs.
The farmer borrowed at some
can be seen in an
analysis of the
Per, cent of the parity price of
Act.
The core of the Act was a Eventually only a war did.
Despite dust storms which each eligible crop
originally 52
strong interventionists effort to

in

the

principles

and

^practices of cooperative market¬
ing." The Board was instructed
t>y the Act to aim at placing agri¬
"on

culture

basis

a

of

economic

equality with other industries

.

.

.

Iby aiding in preventing and con¬

trolling surpluses in any agricul¬
tural commodity, through orderly

^production and distribution."
•Compared to later New Deal leg¬
islation, the Federal Farm Board

fact,

portant

The

intervention.

mild

-was

burnished

point

starting

it
for

•greater New Deal intervention.
to the intervention¬

In fairness

•

control acreage and livestock pop¬

ulation

sought
to

ists scheme of price

propping, the

inadvertent of course, of

'beginning

hardly

Wheat

worse.

of

operations

the

could

Board

have

buying

the
been

began

in

^September and cotton in October
of

market

The stock

1929.

crash

beginning of the Great
Repression came but a few weeks
the

rand

demands

The

later.
Board

for

cinder

such

supporting

the

upon

prices

crop

conditions were

stag¬

By 1931 wheat was down
39 cents per bushel from $1.04
1929.
Cotton was down to six

gering.
to
in

cents

pound from the seven¬
The Board held

per

cents in '29.

teen

■W% of the total wheat supply in

country,
some
bushels.
Similarly

bales

million

3V2

to

about
cotton

or

annual

the

of

-one-third

govern-

of cotton amount¬

ament inventory

ed

million

257
the

the

Heavy losses
also sustained on wool, mo-

output of the nation.
were

dairy products,
raisins, and others.
The Board,
-already out $350 million of the
taxpayers'
money,
was
refused
-additional appropriations by the
tiow Democratic Congress in 1931.
fiair,

grapes,

"cooperating"

Through this restriction of

the

production,
to

prop

planners

AAA

surpluses

prevent

prices. There

up

and

were,

of

standards for determin

course, no

ing the size of the acreage allot¬
The

ment.

administrators

AAA

used

arbitrary judgment, a more
less
hit-and-miss
technique.

or

timing,

each

on

farm.

im¬

is that

however,

a

bought

ment

tried."

bought

and

but

How far removed the provisions

Over-all
in

reductions

decided

were

Washington and then prorated

to

greatly cut down farm production,

restriction failed to halt
production. Instead of

acreage

the surplus

farming extensively farmers, lured
by the high parity prices, farmed
intensively on their governmentnarrowed
fields.
Hybrid
seeds

used, better fertilizers, more

were

efficient

their

intervened all the way.

Thus
soy

remarkable

implementa¬
securing the farmers co¬

for

operation

"denied

for

farmers

the

to

payments

was

production,"

where,

substitute

crops,

grown.

were

crops,

thus

popped

else-

up

Hog production, for

too.

examnle
example,

they

said

beans, legumes, and

feed

Surpluses

noth-

was

that

law

couldn't.

animal
The

crops-there

the

in

for non-

acreage

especially

Politics

States, counties, farms.

tion

the

restricted

restricted

ing

methods,
farmers utilized

productive

Moreover,

Himbed
climbed

because
because

the
the

of
ot

est

high¬
of the

boasted that it was the
tariff

farmers

history

the

in

With such a background,
ready to try greater

^country.

were

Interventionism.
the

In

is,

for

simply

growing.
bewildering Elysium. Ten
not

Agard

tax

be paid

to

by the initial pur¬

chaser of cotton

wheat.

and

proceeds of the tax
vide

the funds

for

farmer

The

to pro¬

were

of

-"-success

lack

Federal

the

of

Farm

strongly espoused
the concept nurtured
by his
father—equality. In 1928 he had
Board, he still

heir tQ mountains of foodstuffs.

...

,

ministration quotas and

individual
quotas.
The
American
were
quick to note the

factory
farmers

for rewarding

dustrial

National

the

invalid

ruled

Recovery

the: AAA
tended

In¬

declared

Act,

The

unconstitutional.

the

that

processing

tion,; that
order

taxing
subsidize

to

of

our

group

one

another

historical

tions,. that the Federal
tion

was

diate

invasion

in

was

tradi¬

interven¬
States'

of

This "conservative" view¬

rights.

point

an

tax

legisla¬

discriminatory class

violative

the

found itself

nammous loans, soon

greater feed supply to the baffle-

his

Supreme Court, after having had

ly influential farm journal, helped
fan the prairie fire of discontent.
Raging against the depressed farm
prices,
he
editorialized:
"The
farmer is getting tired of being

Despite

execute <:hese.

structed

was

doomed

future

of

and

retirement

for

the

the

representatives of the
of Agriculture must
have
been
strong.
How easy it
would
have
been
to
"adjust"
Department

an

of

Justices

marketing

X's

Farmer

oversight

there.
both

a discrepancy
scandals involving

and

government

reported.

were

tences were meted out.

collusion

quota—

here,

Many
farmers

agents

there

Jail senHow much

actually has been

is not known.
The

Death

prepared the way

appointment

for

field

the

in the imme¬
Court.

temptation

The

artificially.

collusion between the farmers and

to

New

overlook

Deal

the

cialty farmers.

did

not propose

truck

and

spe-

For the growers of

set UP hy ^ie Corporation. Orange9°*ored /tamps Wxxr+/
income families. With every one
collar orange stamp. the purchaser
a free 50-cent blue stamp. The
orange stamp was good for the
purchase of any commodity in the
store, the blue stamp only for surP|us
— declared SUr"
P]us hy the
V
grocer was
then permitted to cash in all
stamps, orange and blue, at face
va
jle government, in short,
gave $1.50 worth of food for $1.
^ was a bargain for both consumfrs and producers, and more than
three billion pounds of food
moved through this channel and
through direct relief. With the
coming of World War II and thebjg rise in farm exports, the surP*us Problem evaporated for the
duration —but no longer,
The heart and rationale of the
New Deal and later the Fair Deal
farm policy was the concept of

"parity ; really the Demociatic
Yfrsion £°f he.0,}
I ff011
ldea of equality which had been

McNary-Haugen
AdmmistraAjgiculturM
re-establish

vegetables, fruits, nuts, milk and written into the
what President Roosevelt called dairy products and others, "demo- J^lls and into Hoover
cratic" marketing agreements were ^/n s
and
•deserted
the Republican
buggy"
precedents.
banner "horse
encouraged. Through this program of 1929. Parity was to
of his father. In 1932 young Wal¬ But this came only after the oncefarmers
met- together and with the relationship of farm prices to
lace helped swing Iowa and other
supine Congress arose almost as
government supervision they cal- industrial prices, as
Midwestern States to the Demo¬ if one man to put down the famous
culated just how much of their m
the farmer s
golden era,
cratic column. He became Roose¬ "court-packing" bill of President
combined product should be sent August, 1909 to July, 1914. Calcuvelt's first Secretary of Agricul¬ Roosevelt.
to market so as to get the maxi- lation
ot separate parity prices
The New Deal intervention for mum income.
ture, a tremendous power in the
Individual market f°r each commodity was involved,
JNew Deal, and in 1948 Presiden¬ farmers thus persevered.
Carry¬ allocations for each farmer was Each month thousands of farmers
tial candidate of the radical Com¬ ing the intriguing title of the Soil thpn agreed to
.'
and merchants supplying farmers
whose

minds

-

were

unfettered

by

-

they..existed

Progressive

munist-supported
JParty.

drafted the Agri¬

Wallace then

Adjustment Act of 1933,
was
sent to the Congress

cultural
which

with

:;along
dent

'■"unprecedented
for

the

jescue

from Presi¬
saying that the

message

Roosevelt,
trial

of

condition
new

agriculture."

The

dent thus admitted that




calls

means

to

Presi¬

the AAA

cents

difference

During

World

the

cover

between

tual price and the

the

W
ac¬

parity price.
War

II

farmers

exhorted

were

again to "go allout" in production. Farm
produc¬
tion zoomed

expansion,
paralleled

upward, and the land
although less drastic,

that

World

of

War

I.

One problem was that food prices

brought under the jurisdic¬

were

tion of the price-control agency,
the Office of Price Administration.
At the

time farm prices were

same

being supported at
The solution

difference

payments
to

in

the

the

up

The

farmers.

claim

that food prices were

line

OPA

make

through direct subsidy
to

consumers

held

parity.

or near

to

was

illusory.

was

price

While
rela¬

consumer was

tively low, the

indeed

taxed

was

in order to pay the farmer the dif¬

Or else he went into the

ference.

black

market

price plus

and paid the full
premium anyway.

a

In the years

of World

following the close

War

II, the government
policy to sup¬
parity. This
fact plus the host of foreign aid
and gift programs ^taved off the
collapse of the World War I type.
But as European farm production,
continued

its

firm

port prices at

or near

restored

was

prices

our
parity-frozen
precluded our en¬

swiftly

tering world competition and gang¬
ing export trade. Surpluses again
became

a

serious problem.

it is true that

of

some

our

While

wartime

export market would be lost any¬

with the restoration of Eim>-

way

farms and worldwide ship¬
ping, it is also true that competitive
pean

.

was

goat."

in-

Gosplan,

"Wallace, son of a Republican Sec¬
retary of Agriculture and Editor
•of the "Wallace's Farmer," a high¬

the

Agriculture

of

Department

ment of the AAA

,.

grounds cited for the action con¬

Henry

Midwest,

h?se'
?he Commodity Ciedit
Corporation, the agency of the

Farm prices
thus increasingly
planners. (Acre- move(j jnt0 the status of
guaranIt was a
age restriction is again being at- ^.ee(j
prjces
The incentive for
million
acres
of
cotton
were
tempted with the same negative farmers t0
produce under such
plowed under. To bring down the
lesults.)
stimulation was near irresistible.
hog population to the Department
In addition to this, marketing
Soon the ccc had a bmion dol_
of Agriculture-dictated total, baby
allotments to each
cooperating
lars o£ commodities 0n hand or on
pigs were prematurely dispatched tarmer were set
up by the Departloan
and
,he prC)Spect was for
to the butcher.
Those few nonment of Agriculture. Field repre£arger
commitments
yet.
Food
cooperating farmers who resisted sentatives
sent
m
reports
to was
flooding in £aster than lacUi.
the lure of subsidies mostly capit¬
Washington. Washington then dm- £jes £or storage could be erected
ulated eventually. Their access to
tated the allowable state quotas,
01. [eased
a new agency had to be
markets was
impeded so as to
county quotas and individual farm crea£ed £o dispose of the fast>
change their minds.
quotas.
The plan is remarkably accumulating food surpluses. Its
Another provision that sharply
^Uar to those of
the name: the Federal Surplus Combroke with the tenets of "the sys¬ official State Planning Commismodities Corporation,
tem of free enterprise for profit" sion of the Soviet Union, and its
called for a special "processing" dictated commissariat quotas, adSV* a tood-stump program was

that

the arbitrariness of the Department of
production
limits.
"non-production." Agriculture's
The farmer's first round in his The tax, of course, was shifted to Resentment crept in. The unscientific and authoritarian nature of
fight
for
"equality" had thus the consumer in the form of higher
the limits were not the only facended in a fiasco. Moreover, the prices.
tors in causing resentment.
The
"Smoot-Hawley Tariff of 1930, like
This tax was one of the specific
farmers were naturally frustrated
"its predecessor, the Fordney-Mc- reasons for the
temporary relapse
in being unable to expand acreage
'Cumber Tariff of 1922, provided of the New Deal in the mid-30s.
when prices were high, however
srio tangible relief, though its spon¬
In
1936
the
"unreconstructed"
sors

*Fa°Io by the 1938 act, 85% by
1941 act, ancL 90% in recent
years.
The "without recourse"
}ea*;ure„ of
laan waf
1° the *arn}er- It.meant that if the
market price fell below the supP°rt Prlce the farmer would keep
the 11?<?ney and the government
would keep the crop. One student
°* this government economics
commented: From the farmers
point of view the scheme amounted
^ rPal\zaV°n of
°ld Say' He9^
J win; tails you (the government)

subsidy payment to

33

pricing, impossible under the par¬
ity program, would have given
vast outlets for American farmers.

Instead

the
growing farm sur¬
pluses found their way into gov¬
ernment

part

of

storage facilities, only
which was liquidated by

participation

our

tional

Wheat

In 1949

of

a

in the

Interna¬

Agreement.

"solution" to the

surpluses

curse

put forward byPresident Truman's Secretary of
was

Agriculture, Charles Brannan.
Though
Plan

ence,
it
infinite

did

power,

plan

can

Brannan
into

exist¬

once

established.

be said to have hued

questionable thesis that the

for bad

cure

come

demonstrates anew the
extensibility of interven¬

tionists
The

to the

so-called

the

never

intervention

is

more

intervention.
The

tinue

Brannan

in

effect

Plan
to

would

con¬

guarantee

the

This time, how¬

farmer's income.

ever,
the guarantee would be
stronger and the basis for paritywould be

"equivalent in purchas¬

ing power to the average annual
purchasing power of cash receipt
farm

from

marketing during the
years
1939 through
1948.'"7 These particular 10 years
were
the most prosperous in the
entire history of American farm¬
10

calendar

ing,

greater

vious
the

base

even

period,

than

the

pre¬

to

1914,

1909

The parapher¬
farm
policy would continue — acreage
restriction, parity payments, loans
"golden era."

nalia

of

the

without

hodge-podge

recourse,

government

purchases, marketing agreements.
The
main innovation,
however,
was

the

market
mand

supposed return
forces

to

set

of free

of

supply and de¬
market prices.
In

other words, the

consumer

would

the market price, the farmer
would get the guaranteed support

pay

price, and the government would
pay
the difference between the
two.
The Secretary ignored here
the

hyper-stimUlant of guaran¬
supply. Such sure¬

teed prices on

fire

inducement is bound, despite

restrictions, to pyra¬
Little wonder then
that the Secretary was completely
unable to offer any cost figures to
'
Conservation Program, the Roose¬
filled out questionnaires for the
This process was, of course, an
the
Congress in support of his
j3epartment of Agriculture. From
velt Administration continued to
outright monopolistic device, a do- them the Department constructed plan.
subsidize farmers for restricting
mestic cartel.
Ordinarily such natjonal
Significantly the big farmer
averages of "prices re.

were

to the soil
and fertil¬

chemical

Checks

restoratives

izers which the farmers most fre¬

would have added any¬
1938 no veil of subter¬
fuge was deemed necessary. The
second
Agricultural Adjustment
quently
way.

By

supply.

f

,

also given

farmers for adding

acreage.
to

attempts at

mid

John Law suggested
it early in the
18th century,
"Erecting
of
national ' granarys
and
stores
of corn, so as that the industry
of this kingdom may not as hitherto be
at
any
time clogged by extream cheapness,
now crusht
by the extream dearth
6 Not

an

original idea.

°"J

Tr"de

and

Ceived"

plices

Pa^d

by

was

excluded from the plan. Sec¬

"In mv
published retary Brannan said:
Was 25 opinion, we would be wrong
narifv
Continued on page M
Cents per pound and the P
y
market
^

^

if

Thus

farmers.

price
^

of

the

COtton

j

indicated that the price
be 35 Cents per pound,
the argument would be laid for a
formula
ought

to

7 Charles

ed in

F. Brannan, Statement print¬

Congressional Record, April 7, 1949.

34

The Commercial and Financial Chronicle

(1862)

Continued

jrom

Thus is the basic incongruity of
over-all farm problem made

33

page

the

clear

at

such

a

operate in
encourage the

programs to

our

to

as

way

of

concentration

farm

our

land

is greater than the nation's abil¬
ity to consume—else why would
he

tion

did

mention

not

that "fewer and fewer hands" has

been

trend in the U. S. for more

a

than

100

years,

not.

In

was

estimated

the

1790

Brannan Plan or
farm population
be

to

96%; today

the

Department of Agriculture's
Bureau of Agricultural Eco¬
nomics puts the figure at about
own

16%.
The farm

policy

deflected

ly

1950.

the

by

of

tervention

Again

but slight¬

was

in¬

Korean
President

the

prices

parity

in

were

pitted against price control. But
again the President,' H a r r y S.
Truman, was equal to the prob¬
President Truman

lem: subsidies.

told the Congress
find that

food

on

prices with

ommended here,

consider
the

use

in 1951: "If

we

cannot hold the line

we

powers

rec¬

shall need to

we

legislation

authorizing

of other devices, including

limited

food

subsidies, to pre¬
price
increases
■from being reflected in rises in
.the
cost
of
living."
(Author's
italics.) Such an attempt to cam¬
ouflage a rise in the cost of living
vent

necessary

by subsidies is obvous.
sidies

could of

nate

of

out

taxes

The sub¬

only origi¬

course

borrowing

or

(delayed taxes). The price of farm
products may have remained the
same
but the taxpayer-consumer
simply paid the differences to the

tax collector.

The Eisenhower Administration

has done little to modify the farm

of

there

its

in

ministration

long

first

little

was

could

to

way

it

could

have

extricate

farmer and the

though

year,

that

do

gone

both

a

the

government from

the mire of interventionism.

And

in the person of Ezra Taft Benson,
Secretary of Agriculture, it
seemed, initially, to have such
a

Amer¬

the reservation—free to

leave the easy life of
hand-out but afraid

government
the

of

re¬

sponsibility of independence. The
"farm bloc" atop the Hill knows
all this but it wrings its collective
hands. "Our constituents want

it,"

they explain; that of course solves

everything.

conclusions

can

the

ob¬

of government farm policy
reach?
What have been the re¬
server

sults of that policy?
ments
are
used
to

What argu¬

justify that
policy? If that accelerating pol¬
icy continues, where are we go¬
ing?
The wheat poll of

provides
view

of

greater

the

farmers

relied

and

can

no

refuse

"assistance."

intervention

longer
inter¬
Time

have

profound changes
agrarian tradition of

wrought
in the old
individual

action.

(The New York "Times"
a more tolerant position on
implications of the wheat poll:
"The only thing proved by last

wheat

"I'll

George

would

rather

bushel

receive

wheat

of

sane,

$2.20 for

than

a

$1.20."8)

Moreover, the wheat poll shows
tendency of the government

no

to

cease

or

diminish

tervention of its

its farm

own

accord.

in¬

Mu¬

First

tually

forces the

and

consumption.

consumer

It

to pay

higher
higher
taxes to support farm prices.
In
the
meantime, the government
prices

for

asks

a

food

and

for

with

his

greater power to cope
situation that could only

*be called hopeless.
The
farmer
well
8 The New

understands

Bank,

we

increasing investment, which

would

lead

Times, Aug. 23, 1953.




and

costs

inventories

In the meantime,

climb

of

cotton

by

yepr

year.

forced

implications of this situation with

oats

alarm:

r

annually instead of the

on the
other
hand, the Department attempts to
restrict
production in order to

178. ' But,

raise farm

prices. Marketing order

in
to

He

his

plant

because

had

been

barley,

rye,

of

that

noted

state

wheat

and

acreage

restrictions

by the government.
"The United States support price With the
increase in planting, rye
indirectly supported iWorld cotton prices, not
surprisingly, were fall¬
prices and encouraged, production ing. But another reason for the
abroad.

Such

of the most

an

is

occitfrence

one

exasperating features
for supporting the

of any program

price
1953

of

world

a

exasperation

so

decline

of

prices

rye

the

was

heavy imports of Canadian rye.
Roy Hendrickson of the National

commodity. In Federation of Grain
Cooperatives
exists, and told Senator
Langer that "our

similar situation

a

The

eggs

Dakota.

farmers

fied." io

average

North

One Federal Reserve economist in

Department auspices which yields
212

tion 22 into play was
prepared by
Senator
Langer,
Republican
of

the South views the international

stead of the usual 678 pounds. A
hen
has
been
developed under

much

as

The

acres.

wili be

significance
he

carryover,

though

our

of

intensi¬

price

supports

working

are

as

a

magnet for Canadian rye," If Sec¬

the

cotton

tion

22

of

the

AAA

does

become

said, "is that, al¬ operative and
Canadian
rye
price-support level stopped, some ill will is
bound
prices, foreign na¬ be
generated.
Canadian

bolsters world

is
to

retal¬

tions sell below it when they see
iatory quotas on American prod¬
advantage in such action.
Ex¬ ucts such as
automobiles and ap¬
ports of cotton cloth from the
pliances may
be
their
answer.
.

All this had

.

.

government
come

us

nothing. So

farm

our

policy.

illustrated

"farm

problems,"

and sustained

self-im¬

by the gov¬

ernment.

The Under-Secretary of
Agriculture, True D. Morse, paid
a
special visit to the National

Institute meeting

in Chi¬
the spring of 1953. There

he told the cheese

utionary

new

men

of

revol¬

a

technique of cheese

processing developed by the De¬
partment of Agriculture's Bureau
of

Dairy Industry.

The

new

tech¬

nique cuts the time required for
making batches of cheddar cheese
from
hours.

7%

hours

This

to

less

than

3V2

said the Un¬

means,

two

runs

ready
chase

a

one."

fact that the

James

cheddar

In

at

Rivers

mated at

War

the

II

Hudson

and

destroyed

grain

storage.

to

is

half million dollars

a

questionable
spoils or is otherwise
is not known.
In the

substantial
to

of

of

Grade

A

and

Grade

B

amounts

Grade

increased

for

only

but

esti¬

of

butter

not

alone

How much of this

investment

foreign policy
.

with

trade

B

Even with vast quan¬

butter

being consumed
by the armed forces, government
hospitals, government prisons, the
school

lunch
program, etc., the
stockpile of butter, like Topsy,
just grows. In April of 1953 the

view

of

the

itself
the

to

pur¬

wholesale

modeled

their

find

ours

farm

policies after

themselves

in

similar

predicaments. Argentina has been
supporting the price of her staple
cotton at about 20 cents per

pound
friendly nations. Hence, the con¬
tinuation of the reciprocal trade higher than the U. S. price. Re¬
sult? Increasingly greater cotton

for

a

our

agreements and our receptivity to
of the slogan "trade, not aid." For¬
mer¬
eign countries are anxious to trade

day.

case

calls

storage

for

Costs

aspect of

because

increase

of

their

opportunity

dollar

balance

also to take advantage of the

high

support

farm

prices

of

the

U. S. These support prices are so
high that during the potato fiasco
in

1949

and

Canadian

1950

toes added to the

the breadth of the U.
sold

American

south

as

Now

pota¬

.glut by spanning
S. and out¬

potatoes

as

far

Miami and New Orleans.

American

consumers

are

in¬

carryovers

takers.

(and

with

coffee!).

cotton.

down

not

enough

Brazilian

So

Recently

closed
ton

just

—

So

her

with

cotton

Egyptian

Egypt,

which

Alexandria

Cot¬

Exchange by government de¬

cree

on

over

the cotton

to

1952, has taken

business, all losses
financed
by government

be

loans.

Nov;~23,

This

is

our

to

answer

the

political and economic feasibility
of
a
"two-price
system."
The
spectacle
with
ton

of

each

governments

other

markets

for

with

vying

limited

their

cot¬

interven¬

creasingly denied the chance of
tion-bred gluts is not conducive to
buying the cheaper foreign com¬
a feeling of national
security.
modities.
Secretary Benson had
brought about partial

embargoes
strictions

or

on

Even

complete

quota-licensing re¬
imports of dried skim

or

when

in

engaged

ally

called

governments

have

cartels—euphemistic¬
"agreements"—to at¬

and

tempt to liquidate their subsidized

linseed oil. Imports of butter and
butter oil, peanuts and peaunt oil,

farm surpluses—their efforts have

milk,

cheese,

flaxseed, rice,

been

futile.

The

four

export na¬
inventory of butter
have already been halted
by the tions in the International Wheat
pounds. By July,
Truman
Administration. Foreign Agreement are the United States
the
figure reached
178
million
Canada, and France.
pounds. By September, 200 mil¬ exporters are confused. Are not Australia,
the Americans staunch defenders Importing countries in the
Agree¬
lion; and in October, 278 million.
include
The government is buying butter of competition? Is this "trade, not ment
Austria, Belgium,
at the rate of greater than 1 mil¬ aid?"
Bolivia, Brazil, Denmark, Ireland,
•*,>
lion pounds a
day.
As already
Machinery, as a matter of fact, Israel, Italy, Sweden, South Africa,
noted, the dairy industry finds it¬ exists for the halting of all farm and England. To participate in the

government

125 million

was

imports as the occasion arises. Agreement, and to bridge the gap
for example, Section 22 of the Agricultural Ad¬ between the high U. S. support
cheddar cheese (government in¬ justment
price and the world price, the
Act
of, 1938 provides
ventory in March, 1953, 75 million that, except in emergency cir¬ American government pays sub¬

self host to government interven¬

tion

in

other ways,

pounds;

as of October, 1953, 215 cumstances,
theDepartment
pounds) and dried milk Agriculture must investigate
(government inventory in March, situation where imports of

million

1953,

170

million

pounds;

as

of
any
any

of agricultural

commodity "are be¬
October, 1953, 417 million pounds). ing or are practically certain to
be imported" in such quantities
Government intervention is de¬

government reduces
and

accelerates

substitutes.
strides

of

consumption

the

search

for

Certainly the great
oleomargine in recent

stantial

porters.

subsidies

For

to

U.

S.

ex¬

example, from mid-

1949

to

have

shipped 667 million bushels

mid-1952

of wheat to
the

to

exporters

importing members of

Agreement

millions

our

at

a

cost

of

$423

the

partment is satisfied these condi¬

taxpayers. Thus
subsidy in those years
ranged from 56 cents to 67 cents

tions

a

as

to interfere with domestic

can

government had al¬

committed

in

One

price
feating itself in a number of ways.
By propping up farm prices, the support operations. When the De¬
day instead of

der-Secretary, that "factories
normal

World

vessels

to Grade C.

by the gov¬
ernment's handling of the cheese
problem, a problem like most of
the

chant

foreign repercussions of

American farm intervention.exist.

hundreds

of

they have been forced to re-grade

Inconsistency of farm policy is

posed

reconditioning

tities

is that it teaches

also well

Caves, abandoned factories, oil
tanks, schoolrooms, hangars, gym¬
nasiums, and even the
open
ground are being used. A recent
prpgram found necessary is the

wheat

happened time and

it must be with

commodities.

butter, Department of
Agriculture officials concede that

again in the past. Hegel once said
that the only thing history teaches
us

of

flood

moth-balled

Other

nature of the in¬

emergency

coming

even¬

see that
it just has to
with something better."

up

the

exist, it then makes

mendation
to

the

Tariff

for

Tariff

a recom¬

appropriate

action

Commission.

Commission

The

bushel.

[

The situation is

becoming

worse.

Two

huge wheat-growing nations,
favorably disposed to the free
world, were excluded from the

not

the high support price of butter. its own investigation before advis¬
so high that the government
It seems evident too that price dis¬ ing the President to apply restrictaking titlq to a million
tionist quotas on farm imports.
pounds a day, the new technique parities between price-supported
and
In the fall of
its
substitutes
are
could ultimately obligate the gov¬ cotton
1953,..for example,
the groundwork for
ernment
to
double
its
calling Secmassive largely responsible for the marked

sia.

price

of

370

a

pound,

a

years

is due in great

measure

to

then

the rate of

conducts

parity

price

was

purchases.

What then?

decline

of

sumption
York

lower

to

For example,

ers.

in

surplus.

can

will

the

any

before.

the

cure

them

raise just

fewer

on

make

accomplish
production

and

National

won't

show

We'll

The

utterly fails to
balance between

before

as

endless

an

Pratt, Kansas, warned an appar¬
ently naive government of the
obvious:
"Acreage
restrictions

tual involvement for both govern¬
ment and farmer becomes greater.

government

be

Chandler, Vice-President

the

of

Cheese

Amer¬

would

process,

cago in

farmers, being totally

my

striction

takes

ican

out

be the

will

acres

use

the

•week's wheat poll is that

one

synthetic fibers.

government carryovers

agreements, acreage restric¬
tions, exist to this end. But the United States have suffered from
Again, intervention breeds inter¬
new
acreage controls which the higher the government drives
ills brought on by these circum¬
vention, and the adverse reper¬
voting wheat farmers voted into prices the greater becomes the in¬ stances.
From a peak of about
cussions seem endless.
existence?
(The "voting" qual¬ centive for farmers to increase 1,468,000,000 square yards in 1947,
One of the more popular "solu¬
ification before wheat farmers is their output. The government tries such
exports have fallen to about tions"
to
the
farm
problem of
to note that of the 87% farmers to expand and restrict at the same
800,000,000 square yards."
current moment is the
"two-price
who voted for controls represent time. The result is a chaotic waste,
The irony in this story is ap¬
system." The two prices in ques¬
less than 30% of American wheat which
the
government tries to parent.
The
government
inter¬ tion are
a
high domestic support
farmers. It is probable that many pass off as a "policy."
ventionist
poses
as
friend
and
price and a low foreign sacrifice
of the 70% of the wheat farmers
Consider the
abject waste of protector to the cotton grower. price. Were
charity to begin at
who did not vote did so as a pro¬
this intervention. The almost un¬ But the actions of the government
home, one might think the prices
test.)
believable stocks carried by the interventionist contribute to a de¬
might be reversed. But even as it
One
reportorial study by the government is suggested
by a cline of per capita cotton con¬ stands the low foreign price
por¬
"Wall' Street Journal" represents Commodity
Credit
Corporation sumption, the rise of'the strongly tends the danger of our
magfarmers as having a sense of di¬ report of
May 31, 1953. The report competitive synthetic fiber indus¬ naminity
being misconstrued for
rection not like that assigned to showed that about $3.25 billion of tries, and the destruction of the
"dumping." Foreign farm organi¬
them
by the agricultural plan¬ government money was then tied farmer's
overseas
market.
The
zations would pressure their gov¬
ners.9
The planners
directed a up in farm inventories. A break¬ worker in the cottoh textile fac¬
ernments
to
resist
what
they
cutback in production.
But most down shows that of this $3.25 bil¬ tory is similarly hurt. The farmer
would charge as the wrecking of
of
those
interviewed
indicated lion $1.3 billion represented loans in
the
cotton
belt
is
now
the
their economies.
Moreover, they
that they would make up for the without recourse and
ward
of " the
$1.9 billion bewildered
gov¬
might retaliate in kind—attempt¬
acreage
loss by more intensive represented actual inventories in ernment. He is readjr to cast his
ing to dump their surpluses into
farming. Emmett Blood, a wheat government-owned or leased far vote for the government inter¬
American markets.
iarmer in the Wichita, Kansas, cilities. Normal means of storage ventionist who promises him the
Those countries which
foolishly
area, said about his restricted 600
are no longer possible because of
highest price.

of

controls, the

to

upon

ventionists

In

answers.

endorsement

government

American
be

August, 1953

partial

some

the

and

effective

how

And

alone

man.

What

On

time.

same

the Department laudably
attempts to boost production with¬

Department of
Agriculture scientists are perfect¬
ing a breed of cows which would
give 876 pounds of butterfat in¬

the

reduced

in August of 1953:
best acres for what
wheat I can plant.
I'm going to
in view of the continuing legisla¬
and
tion
hope
which
it
inherited.
What use lots of fertilizer
challenge for a revitalized farm there's enough rain to really make
policy there was went awry with it pay." Many farmers noted that
the Democratic victory in Wis¬ they would devote their acreage,
consin. The President capitulated not open to wheat to other grains
to the interventionists.
Surpluses would
On Oct. not restricted.
15, 1953 he projected a policy of course then pop up elsewhere,
as in the 30's.
Intervention by re¬
continuing high supports. The Ad¬

policy

the

hand,

hence to lower prices to consum¬

ican farmer to the situation paral¬

on

situation.

But

leling that of many an American
Indian

cheese

government

accepting

have

checks

interven¬

restricted?

acreage

of

years

the

for

voted

have

into fewer and fewer hands." Yet
the

Secretary

total capacity to produce

that his

the

The government is trying to travel
two roads in opposite directions

The Farm Problem
allow

from

Thursday, November 12, 1953

...

9 The Wall Street

Journal, Sept. 2, 1953.

in

the

of

use

the

cotton
of

capita

per

and

rayon

con¬

the

and

rise

other

Agreement—Argentina
pose

Each

H.

view," Federal

September,

Kantner,

"Monthly Re¬
of Atlanta,

Reserve" Balik

1953.

—

-

with India for

a

three-year agree¬

England,

prices

elsewhere,

from

Rus¬

surpluses to dis¬
of. Russia has been dickering

ment.
10 Arthur

and

have

the

sensing

has

agreement.

better

withdrawn

High U.

S.

Volume 178

Number 5272

The Commercial and Financial Chronicle

..,

support
prices have induced
record-breaking
crops
here.
In
of

hands

the

the

1953

October,
bushels
the

/taxpayers'

200

millions

loan

$1.1

could

have

recourse-

city
food

prices.

government.
Since support increment in food prices
wheat exports have been reduces money available for more

our

the previous year.

does

And thus
living fall.

buying from industry.

the

sensitive is intervention to
of

tenets

minority

democracy

representation,

vidual enterprise and

and

indi¬

to

responsibil¬

ity? Not very. In October of 1953
the

Department
it

found

of

Agriculture
to

necessary

penalties

farmers

on

tighten
violating

the

the

he

crop
new

basic

govern¬

the

order

lose

one

Now

over-produced.

new

farmer

lost

only

on

the

requires that the

support

all

on

other

illustrative

Also

of

this

is the nice attempt by

the

failing
govern¬

ment to absolve itself from
for

orders.

For

New York farmer

the

additional

his 200

of

acres

recipients of government

forms

being

Secretary
his

that

farm in 1950.

acre

of

He

on

was

in

Brannan

for

plan,

the

na¬

Secretary is asked to resign,

,The

the

to

answer

farm

prob¬

lem lies in neither rigid high sup¬

ports—nor
too

"flexible"

lower

(which would

ports

was

minimum

arbitrary

be

altogether too
does the answer

and

the

long-time trend of American

population from farm to city.

Only

return to the free

a

ket, gradual to be
farmer

cue

of

morass

nation

and

wage, social security, and collec¬
tive bargaining agreements."
An

acts

of

old

of

X's

Farmer

story

—

intervention

intervention.
for

vened

breeds

Having inter¬
group in

favored

one

country, the government tries

"to catch

up" but of

course

rarely

neighbors decide the case, the gov¬
ernment merely "advising."
It is
"democracy"
whither?

of

Letter

the march, but
Monthly Economic

on

The

Northeast

the

Foundation comments
"The

ation:

committees

hatchet work

Russia.
to

coercion

Similar

under
the

but
to

helps

and

the

found

was

the

Again,

over-capacity would
dissipate in the absence
supports.
The
sub-marginal

and

marginal

They always have.
of

will

farmers

the

to

16%

In the history

farm

country,

contracted

from

freedom.

and

"Administered"

of

the

standard

the

In

government
what

farmer

tomer may
where.
man

on

cus¬

take his business else¬
the
working

demand a healthy price
but he had t}o be

may

services

payroll to

a

the

Similarly

his

for

get it.

The com¬

petition of industry and commerce

compared to agriculture is just as
The farmer, on the other

severe.

hand, is generally sure of dispos¬
ing of all of his harvest however
low the price.
the

All

in

subsi¬

were

like that price,

not

does

minate

in

supposedly
intervention cul¬
called "par¬

arguments
the device

old Peek-Johnson idea
"equality."
Although compli¬
cated by the Department of Agri¬

dic¬ ity"—the

he had

of

to plant, how the land was to be
farmed, and how the crops were culture's current practice of pub¬
to be brought to market.
If the lishing an "old" parity, a "new"
farmer did not follow the detailed parity, and a "transitional" parity,
mandates,
provision existed for parity. J is simply a formula by
farmers
are
to get their
the confiscation of his farm. One which

telling opinion of the

"fair"

Court
decision on Wickard vs. Fillin 1942: "It is hardly lack

come.

recalls

the

reconstructed U. S. Supreme
in its
burn

fair
as

share
In

share

the

of

do

words

of

and

erty will not be in bad hands.
free

a

and

imbecile
and

to the

,

.

for the government

The

argument is

buying."

weak

on

sev¬

The call for supports

eral counts.

high farm prices so as
continue high farm purchasing

to maintain
to

ignores the origin of the
taxes.
To enable the
government to
prop
up
farm
prices, the city consumer has to
power

supports:

11 Essays

1914,

an

Economic

Liberty,

prosperous

Secretary

farmers

"we

don't

drought.

brazenly
intend

tells
to

had grown so

Oct. 3, 1953.

of taxation which

burden

the

horribly heavy

over

the

years.

If the Re¬

publican party had, in addition, assured the public that
it would

proceed at

and then worry

for
so
a

voters

as was

would be

course

actually the

Moreover, such

case.

manifestly inconsistent with

a

great

things that the party's standard bearer repeatedly

many

during last year's campaigning. Now, it seems to us
Administration to date has done fairly

that the

the matter of

that it must do much

seems

sort of

thing before it

to

us

can

that reduction in

more

of the

same

claim to have met the full hopes

of its supporters. But to

many

well in

cutting outlays by the Federal Government.

It also

of

not worry about, the deficit, we,

or

part do not believe it would have attracted nearly

our

many

said

to reduce taxes right and left—

once

about,

it is crystal clear

us

outlays must first lay the foundation for

greatly reduced tax collections.
Again, surrender to the farm lobby would certainly

and

demand

itself

and

supply;

legislation

by

reactions,
bankruptcies."

and

punishes

gluts,

and

us

of

members

but such

eral

aid

of

words

the

Texas

the busi¬

of

ness

to

citizens

government,

to

not

support

of

the

the

tant

With

of

govern¬

the formidable

a

and

opposition

politicians—

high percentage of farmers
—

the

road

back

easy one.

The free

party

O'Brien

First

are

now

California

Montgomery

affiliated

approaching

stand

his

on

from

good

own

time

a

Then

feet. It

as any

there

are

to

us

those who say

Maybe
as

that this is at least

that to be saved the

so,

but if the price it must pay for peace is as high

organized labor apparently demands, no medals for

statesmanship
if

we

political,

are

to be earned by any such course. And

venture at least upon the fringe of things

may

observe that if the political record of Senator
the bete noire of the

we

Taft in Ohio (Senator Taft who was
elements

in

organized

labor

now

denunciation of the Eisenhower

guide,

any

or

Eisenhower himself last year,

political

year

party can win the

is by

no means

essential

to

Victory

Administration and the Repub¬

approval of the electorate next

by steadily and rigorously

task of

be taken as

success.

Key

lican

noisy in their

may

surrender to the organiza¬

tion leaders of the various unions
to

most

regime)

for that matter the triumph of President

We believe that the

Chronicle)

seems

Republican party must make peace with organized labor.

300

Street.

basically unsound agrarian

to make a start in this direction.

with

With Mutual Fund Assoc.

a

full economic potential in this

our

mar¬

Company,

Montgomery Street.

have become almost hysterical,

country, the farmer must be permitted—nay, obliged—to

the trap of intervention and chaos
an

the

degree to the growth of

thing

as

is not

get decidedly in the way of reduced

present day economy. If we are ever to realize any¬

support the citizens."

bureaucrats

supporting the

situation, which already is one of the major weaknesses int>.
our

ment to

enthusiastic about

outlays would also contribute further in impor¬

drought

farmers of his day: "It is

more

expenditures and thus of the tax relief about which some

President

the

In

to feel

embattled farmer

Grover Cleveland in vetoing Fed¬

do

Education,

i

reduce

to

would,

understand that such savings

given to

was

used

one

by

(Special to The Financial

York Times,

public

made. No

assertion to the effect that

an

ety

artifice

away

12 The New

the

would be

The Presi¬

of Agriculture in¬

Committee

believe, quarrel with

we

that promises of major

say

were

party next year. Not only would further billions to the

soci¬

era

vestigates the meat-packers. The
Chairman of the House Agricul¬
ture

expenditures

of value in

themselve

dent lays blame upon the

The

Expenditures

plainly be fair to

in

and often

equilibrium

with present farm programs
SAN
FRANCISCO,
Calif.—
unless we get something better." 12
J.
Flanagn, Jr. is now
Deficits plague the new Adminis¬ Daniel
tration but it
can't get off the with Mutual Fund Associates, 444
The Foundation




Cuts in

reductions

were many

given.

the

and

maintain farm income.

Inc., Irvingtonon-Hudson, N. Y., 1952, pp. 144-145.

for

a

As always there

assurances

It would

be difficult

not lead

in¬

proportion
1909-

year.

course,

promised during the election

was

persevering. The level of the
more surely kept than is

.

they have to cut their

campaigns last

not defer providing it—

It would, of

consequences.

precisely what

say

industrious, brave

for farm¬
ket
calls for
self-reliance.
The
to regulate that which it subsi¬ ers. The proportion is determined
by a comparison of farm costs and question is: Have we the courage
dizes.''
farm prices then and now, the De¬ to be free?
On what logic does the farm
intervention rest, if any?
First, partment's Bureau of Agricultural
Economics doing the figuring. Yet
Joins Brush, Slocumb
there is the anti-depression argu¬
in the light of the dynamic nature
ment. Charles Brannan put it suc¬
(Special to The Financial Chronicle)
of prices, why should a particular
cinctly when he was Secretary of
SAN
FRANCISCO,
Calif.—
relationship be preserved?
The
Agriculture. In support of his own
period 1909-1914 becomes increas¬ Kimball S. Palm is now connected
"Brannan Plan," he said to Con¬
ingly out-of-date.
It is hardly with Brush, Slocumb & Co., Inc.,
gress:
sacro-sanct.
And
prices/ which 1
Montgomery Street, members of
'"It can help prevent depression:
have the job of adjusting produc¬
Most depressions have been farmthe
San
Francisco
Stock
Ex¬
tion to consumption, are clearly
led and farm fed.
Farm prices
change.
prevented from doing that job.
traditionally
go
down
before,
In the meantime, the entangle¬
faster,
and farther
than other
ment
becomes
worse.
Surpluses Two With First California
prices.
Farm people want to
(Special to The Financial Chronicle)
pile up. The Republicans lose an
buy industrial goods, but when
important Congressional seat in
SAN
FRANCISCO,
Calif.—
their prices go down in relation
Wisconsin
for
their
failure
to
Wilbur E. Figara and Martha R.
to the prices they have to pay,
of due process

regardless of

Republican party promised

now

commonwealth,

is not

sea

the

same

just

In

property rushes from the idle and

form,

existed in the base period,

virtue, and they will
justice and prop¬

themselves

national

elementary
is the.

talent

is to be said of the constantly

major tax relief, and must

to

but

revenues,

population
96%

The

now.

san??

reiterated statement that the

find

and better fields of endeavor.

new

total

farm

Gov¬ justifying farm

Labor

the

Farmers

ernment.

tated

well

opposition."

silence

dized

the

do

borrowed from

was

works

It

England

this situ¬

on

original idea of hav¬

local

ing

Farm

expenditures by cutting off

the

quickly

has

does.

in¬

own

in

argument in present circumstances is hardly con¬

an

vincing. Much the

Govern¬

represent

the farm

buffer for

a

as

terventionist.

real

The

executed

course

such

ment-induced

have five min¬

farmers.

of

is

reductions

res¬

from

intervention.

to be the aim of

appears

party. It is all very well for them to talk about forcing

mar¬

will

sure,

Precisely that

influentially placed members of the Republican

inconsistent

prices
therefore
proof of lessened com¬ Ralph Waldo Emerson a century
by
ago:
the
Department
of
Agriculture petition. How false. Administered
"Give no bounties, make equal
field representative in the Federal prices obviously does not result
in "administered" or certain in¬ laws, secure life and property, and
building at the county seat.
The
you will not need to give alms.
local
farmer
committee
neatly come. True, the businessman may
set his price. But if the customer Open the doors of opportunity to
committee

action

few

a

inefficient farmers must return to

organization
of living of all would rise.
utes to present his case on a cer¬ charges that nowhere in the econ¬
The free market solution flies in
tain
Tuesday »afternoon.
The omy is competition as severe as
the face of crass "smart" politics.
informing
letter
further
said: it is for the farmers. Farm prices
The farmer's vote is a powerful
"Failure to appear at this hearing under the pressure of supply and
weapon.
Remember '48, say the
may
be considered a waiver of demand find their own levels, and
politicians.
Effective leadership,
your
right
in
connection with farmers have to abide by them no
matter how
low.
The business¬ perhaps with bi-partisan support,
such appeal." 11
should be equal to this task.
Un¬
The
granting or denial of an man, according to this argument,
less it is, farm and other interven¬
"administers"
his
price.
The
acreage allotment thus ingeniously
tion will rob us of our property
makes
use
of
the
local
county working man "administers" his.
told that he could

We See It

As

nation's finances.

sup¬

to

prove

35

Continued from first page

by high brass in the farm bloc.

claimed

equivalent

man's

laboring

pro¬

other

example,

farmer's

"the

the

in

extended

other classes

to

tion.

sow

wheat

of not
parity.

argument put and over-intervention. The solu¬
justify farm interven¬ tion is progressive disinvestment
that farmers are merely from agriculture.
The subsidized

tection

the

to

reminded

in

lost

one

Genesee

90%
The

is

promise
"100%"

to

is

more

example,
in

sought permission

Valley
13

blame

enforcing its acreage restric¬

tion

it

merely

crops.

campaign
parity but

Another prevalent

forward

restriction

violater

President

his

of

gained
city

industry

business

tion

support

of

standard

The

tion.

Nor
in farm political).
business. lie in the proposed "two-price sys¬
The city-farm inter-dependency is tem"—high
for Americans,
low
Our
exaggerated.
High national pur¬ for animals and foreigners.
chasing power comes from high problem is vast over-production
usuable productivity.
stemming
from
over-expansion
What

wheat acreage curbs. Previously a
ment

sup¬

has to pay higher
Again the
added

consumer

falling at the rate of one-third of
How

to

gone

port industry was siphoned off to
Moreover, the
of the government.

Another

under

The tax money

collector.

tax

which

million

billion

money.

are

dig down in his tax pocket to pay hook of expensive farm interven¬
the

the

to

1951

427

were

about

or

in

government

(1863)

returning

us

long cherished American

traditions. To that task we hope

they will dedicate themselves
during the next year.

pushing ahead with the'*-

and our affairs to well known and

with renewed determination

(1864)

The Commercial and Financial Chronicle

The following statistical tabulations

Indications of Current

latest week

Business Activity

week
Lateit

AMERICAN IRON AND STEEL INSTITUTE:
Indicated

steel

Equivalent
Steel

Week

(percent of capacity)

operations

Previous

or

or

month available.

month ended
Month

§92.3

"93.0

96.3

106.6

BANK

Nov. 15

§2,092.000

*2,096,000

2,172,000

2,215,000

of

oil

output—daily average
42 gallons each)————
—■
Crude runs to stills—daily average (bbls.)
Gasoline output (bbls.).
and

6.027,600

Oct. 31

116,867.000

6.830,000

6,893,000

6,892,000

Oct. 31

23,713,000

23,615,000

24,045,000

23,687,000

—————Oct. 31

2.721.000

2,277,000

2,553,000

2,587,000

(bbls.)
Oct. 31
(bbls.)
—Oct. 31
Stocks at refineries, bulk terminals, in transit, in pipe lines—

10,173,000

9,900,000

10,312,000

9,907,000

(bbls.)-

oil

Distillate fuel

output

Residual fuel oil output
Finished

and

unfinished gasoline

Kerosene

(bbls.)

Distillate

fuel

oil

8,163,000

8,525,000

8,249,000

143,368.000

142,666,000

143,111.000

37,394,000

37,260,000

Oct. 31

132,767,000

127,052,000

52,633,000

51,912,000

780.363

804,413

812,554

654,731

665,931

672,846

U.

$152,790,000

$195,442,000

88,529,000

$358,366,000
262,008,000

$170,023,000

5

84,188,000

120,681.000

64,261,000

96,353,000

85,840.000

74,761,000

5

56,008.000

87,388.000

71,446.000

57,272,000

8,253,000

8,470,000

14,394.000

Month

—

(millions

of

of

9,120.000

9,275.000

9,230,000

682.000

678.000

862.000

Oct. 31

82,800

83,900

89,300

63,600

DEPARTMENT STORE SALES INDEX—FEDERAL RESERVE
SYSTEM—104 <-49 AVERAGE = 100
Oct. 31

113

113

112

115

$43,107

dollars*:

:

;

10,435

*10,431

9,862

22,161

*22.033

19,745

$73,761

*$78,311

$72,714

$1,469,252

9,265,000

604.000

'$45,792

Aug.

Total

Oct. 31

7,529

COM¬

17,489,000

Oct. 31

Beehive

coke

—

(tons)

CIVIL

Electric output

FAILURES

October
Total

Nov.

AND

INDUSTRIAL)

—

DUN

7

8.397,523

8,361,593

8,307,309

7,806,795

5

207

213

136

Nov.

Pig iron

3

4.634c

4.634c

4.634c

4.376c

Nov.

3

$56.59

$56.59

$56.59

(E.

M.

&

—!

J.

;

3

$35.33

$34.17

$31.33

$42.00

tin

(New

Lead

(St. Louis)

Zinc

(East

St.

29.700c

29.700c

29.650c

4

28.850c

28.875c

28.225c

34.675c

Nov.

4

81.750c

81.000c

82.250c

121.125c

Nov.

4

13.500c

13.500c

13.500c

13.625c

Nov.

4

13.300c

13.300c

13.300c

13.425c

Nov.

4

10.000c

10.000c

10.000c

at

at——
at

-

Louis)

at

-

24.200c

__Nov. 10

95.40

95.61

95.38

97.26

106.39

106.04

104.83

Nov. 10

111.44

111.07

109.79

108.52

108.34

106.74

106.04

105.86

104.31

108.70

Nov. 10

100.00

99.52

98.73

103.47

Refined

and

Stocks

103.97

102.80

106.39

Produced

106.04

104.66

109.42

Shipped

107.93

106.92

112.19

Nov. 10

2.84

2.81

2.82

2.69

Nov. 10

3.37

3.39

Nov. 10'

3.11

3.18

2.99

3.25

3.26

3.35

3.40

3.49

3.75

3.78

3.83

3.49

3.51

3.58

3.37

Nov. 10

3.37

3.39

3.47

3.20

—Nov. 10

3.25

3.28

3.34

3.05

Group
Group

Industrials
MOODY'S

COMMODITY

INDEX

Nov. 10

NATIONAL PAPERBOARD ASSOCIATION:
Orders received (tons)
Production (tons)

Percentage
Unfilled

of

PAINT

1949

at

DRUG

AVERAGE

=

390.6

407.1

Oct. 31

end

of

of

Number
Dollar

Customers'

226.435

Customers'

423,728

463,706

590,808

452,959

105.93

105.92

105.70

109.86

6

sales
of

Short

of

23,472

19.206

21,815

25.139

657,320

564.675

623.419

694,152

$24,127,493

$25,418,527

$30,480,614

22.299

18,247

18.578

218

20,797

183

288

_Oct. 24

18,064

18,290

521,120

534.203

Oct. 24

7,566

10.686

Round-lot

Short

,Oct. 24

617,880

515,224

523.517

$23,996,330

589.974

$20,106,330

$20,078,962

205,900

153,190

146,830

170,310

Oct. 24

205,900

153,190

146.830

235,930

226,120

273,210

Transactions of specialists
Total purchases
Short

sales

in

Total sales
Other

Other

637,370

539,570

1.030,640

Oct

17

201.900

145,950

228.300

17

15,800

(1947-49

=

—

236.100

S.

DEPT

Processed
Meats

—

17

171,780

144,800

273.700

164.500

221,190

182,447

352.320

223.700

41,800

33,600

57,290

All

17

212,195

218.809

278.294

17

325.780

253,995

252,409

335,584

348,110

1.050.210

872,747

17

Jan.

1,

1353

COMMERCE)

&

NEW

(millions

tllncludes

1.624.600

964,910

17

184.610

163.570

266.740

878,535

147,370

773.209

1.423.184

17

(in

personal
and

OF

employer

salary

against




the

Jan.

Nov.

1,

of

1952

IIIIIIIINov."
foreign crude
basis

♦26,514

21,893

$30,248,000

$30,120,000

$29,293,000

$287.0

*$287.5

$271.3

COMMERCE)—Month

—

receipts,

total

disbursement

-

of

_

_

200.7

__

_

-

-

--

-

181.9

'90.6

80.6

*24.2

22.2

33.6
social

*52.9

24.2

_

-

for

185.4

197.3

53.0
_

contributions

201.2

196.8

89.9

.

..

industries

employee

-

labor

Total

income

PRICES

transfer

♦33.5

33.1

;

"

49.5

in¬

1,063,145

936,779

1,689,924

_

4.2

.

_

RECEIVED

NUMBER

...

income and dividends

BY

U.

—

S.

1100

110.3

3

93.4

94.3

96.1

104.3

104.7

104.5

104.2

1G5 5

3

I

3

86.9

All

OF

1941

—

108,587,670

tons.

on

87.0

new

83.9

99 2

114.6

112.1

annual

capacity

of

117,547,470

21.0

13.5

13.4

251.9

INDEX

AGRICUL¬
=

100—As

farm

products

258

and hay

295

237

272

215

grain

259

237

Crops

218

236

198

197

233

430

426

436

277

269

319

Fruit

110.0

114.6

114.6

§Based

*22.4

*270.6

Cotton

109.9

runs.

22.5

of August 15:
Unadjusted—

1,173,170

3

4.7

50.6

13.6

FARMERS
DEPT.

3.3

5.1

*49.5

270.3

income

1909-July,

4.2

5.1

49.3

-

payments—

nonagricultural

Food

nov"

~

foods"

$43,107

dollars):

billions*:

income

Personal interest

1.025.800

3

!._......

barrels

19,903

*$45,792

SERIES—

of

INCOME IN THE UNITED STATES

Feed grain

601,000

$23,200

*19,809

SALES

Proprietors and rental income

OF

II

as

INVENTORIES

TURE—August,

17

—,

figure,

,

205

207

205

221

216

229

262

268

-

Tobacco

commodities other than farm and

•Revised

♦$25,983

employees in manufac¬

August

August

Total

^ov

i

6,372,000

—

22,330

'

.

.....

of

OF

of

Other

100):

foods

8,530,000

*7,033.000

25,521

of

surance

116,000

All

;

15.402.000

*10,112.000

$46,165

Average =100*

industries—

Government

Commodity Group—
commodities
Farm products

*17,145,000

20,002

number

Service

156.400

Oct. 17

'

U.

122.2

—

Commodity producing industries.
Distributing industries

8,100

155,980

16,470
12S.330

37,600

17

Illllloet!
Z.I—III Oct!

Oct

SERIES

of

Less

Zl—IIIIIZZoct.*

NEW

98.0

*150.7

7.055,000

(1947-49

(DEPARTMENT

660,560

Z— I-_IIIIIZIIIIZocL

PRICES.

—

5,481,000

*111.4

9,932.000

Avge.=100i

manufacturing

PERSONAL

543,620

rales

Other sales
Total sales

6,748,000

*5,592.000

17,037,000

(1947-49

Total

116.940

903.790

Oct. 17

_

12,229,000

*8,183.000

149.0

._

Nondurabies

625.210

171.350

Total sales
Total round-lot transactions
for account of members—
Total purchases

LABOR

1.043.980

113,500

..ZIZI—IIIlllZoct'.
IIIIIIIIIIIIloct!
IHIIoct!

sales

WHOLESALE

544.350

426.C70

purchases

Short

627,120

127,010

the floor—

*13,775.000

8.035.000

$26,163

Indexes

Wage

I_—Oct
off

13,644.000

-

goods

Total

Oct. 17

sales

1,454

of

workers 1

manufacturing

(DEPT.

Total

510.360

~

2,362

DEPT.

manufacturing

Month

6,253.770

the floor—

"

Other

9,927,730

17

sales

Short

5,047,770

17

—

transactions initiated

Total

6.036,900

not*

Other sales
Total sales

835

2,631

Inventories:

registered—

—

op

4,177

110.3

S.

SERIES—Month

(production

MANUFACTURERS'

6,048,480

I—IIIHIIIIoct!

—

805

4.222

5,609,000

PAYROLLS—U.

goods
Nondurable goods

SPECIALISTS:

which

purchases

Short

9.417.650

Oct. 17

transactions initiated

Total

205.290

MEM¬

sales

Other

in stocks

OF

299,380
4.743,390

Oct. 17

Total sales

286,570
5.800,330

510.080

Oct. 17

AND

--

Sales

Oct. 17

ACCOUNT

30

MONEY IN CIRCULATION—TREASURY
DEPT.
—As of Aug. 31
(000's omitted*

(SHARES):

FOR

1.199

564
466

pounds)—

Durable

279,150

sales—

TRANSACTIONS

All

170.310

Oct. 24

BERS, EXCEPT ODD-LOT DEALERS

.

Durables

by dealers—

sales

SOUND-LOT

(1.C00

goods

Estimated

$23,338,174

Oct. 24

sales.—

sales

Other

1,171

2.393

4.515

--

_

4.281

ROUND-LOT STOCK SALES ON THE NEW
YORK
EXCHANGE AND ROUND-LOT STOCK
TRANSACTIONS

Total

94,745

263

1,756

-

594.255

5,396

;

MEMBERS

All

20.673

625.446

shares

OF

-

LABOR—REVISED

Payroll

124

22.081

Oct. 24

sales

Oct. 24

ACCOUNT

167,747

2.350

manufacturing

turing

TOTAL

FOR

185,511

60,177
64.312

July:

All

$29,262,676

by dealers—

purchases

Number

.

53.966

132,717

__

_

Employment Indexes

■»

Oct. 24

sales

Round-lot

90,475

2.643

Nondurable

Oct. 24

sales

Other

42,244

106,944

900

__

__

Durable

Oct. 24

shares—Total

42.162

33,534
44.690

171,759

-

30

etc.

EMPLOYMENT AND

All

Oct. 24

value

Number

248,660

214,679

47.162

.

Produced

OF

sales-

81,857

86.379

98.003

_

—

_

Shipped

Oct. 17

other

69.948

107,980

97

INDEX—

sales

103,262,000

bales)—

September

244,854

sales

other

71,655.000

83,622,000

109,917

.

Grabbots,

93

;

shares—Total
Customers' short sales

Dollar

Motes,

371.431

Oct. 24

of

59,998.000

89,270,000

241.453

30-_

_

259.699

Odd-lot purchases by dealers (customers'
sales)—
Number of orders—Customers' total sales

Round-lot

Produced

97

Nov.

short

—

Stocks September

—

Customers'

288,212.000

104,917

«l,000-lb.

213.773

100

shares

77,223,000

918,535,000

198,719

_

Fiber

262,973

value

Number

Hull

96

orders

of

156,459.000

112,687

_

_

227,040

SECURITIES EXCHANGE COMMISSION:
Odd-lot sales by dealers (customers'
purchases) —
Number

80

Shipped

..Oct. 21

PRICE

-

...

(running bales)—
September 30

257,169

(STOCK TRANSACTIONS FOR ODD-LOT
ACCOUNT OF ODDLOT DEALERS AND
SPECIALISTS ON N. Y. STOCK

EXCHANGE

Stocks

Oct. 31

period

REPORTER

-

(tons*

Oct. 31

(tons)

AND

394.0

—

September

Shipped

394.3

103,809.000

52,397,000

64,594,000

97,992,000
-

(tonsi

Produced

Stocks

activity

orders

Linters

3.54

Railroad Group
Public Utilities

37,830,000

927,026,000

September 30.

(tons*

Shipped

3.24

Baa

89,090,000

30

157,634,000

Stocks, (tons* September
Produced itJons)

3.06

3.39

Nov. 10

—

3.09

Nov. 10

————

—Nov. 10
Nov. 10

Aa

A

OIL,

3.21

521,460

1,034,750

Hulls-

AVERAGES:

3.46

1,169,950

131,638

104,666,000

(pounds*

(tons*

104.31

—

276.415

250,099

Meal—

106.39

Aaa

September

(pounds*

Consumption

108.52

;

1,323,217
1,063,646

*

(pounds)

Produced

Cake

Nov. 10

—

—._

509,670

(pounds)

Nov. 10

Government Bonds

(tons)

September 30

Oil-

Stocks

Nov. 10

Utilities Group
Industrials Group

Average corporate

of

(pounds)

Public

DAILY

8,563,741

PROD¬

COMMERCE—Month

mills

(pounds)

Railroad Group

YIELD

244,063

Oil—

Produced

112.00

Nov. 10

j

Baa

U. 8.

SEED

(tons)

(tons)

Stocks

113.31

Nov. 10

II

A

MOODY'S BOND

414.309

89.767

COMMERCE)—

COTTON

OF

at

Crude

109.24

—

IIII

658,377

407,073

8,737,383

AND

Crushed
Stocks

12.500c

Nov. 10

~

788,004

501,463

Seed—

Shipped
—

Average corporate
Aa

(DEPT. OF
18

Received

V/'

MOODY'S BOND PRICES DAILY AVERAGES:
D. S. Government Bonds.
Aaa

!

496.840

September:
4

-Nov.

York)

October
SEED

Cotton

Nov.

Export refinery at
(New York)

of

COTTON

QUOTATIONS):

Domestic refinery at

Lead

As

UCTS—DEPT.

Electrolytic copper—

Btraits

municipal

$1,446,381

619.732

612,860

__

$1,116,572

856,392

111,392

and

——

$55.26

Nov.

(per gross ton)

METAL PRICES

construction

construction

COTTON GINNING

lb.)

Scrap steel (per gross ton)

of

143

IRON AGE COMPOSITE PRICES:
(per

NEWS-RECORD —Month

Federal

Nov.

steel

EN¬

—

construction

State

&

BRADSTREET, INC
Finished

S.

Public

CONSTRUCTION

(000's omitted*:

U.

Private

(in 000 kwh.)

(COMMERCIAL

ENGINEERING

GINEERING

EDISON ELECTRIC INSTITUTE:

t

SERIES

OF

Manufacturing

MINES):

Bitumincus coal and lignite (tons)
Pennsylvania anthracite (tons)

DEPT.

-

7,437

THE

BRADSTREET,

Retail

5

IN

30.583.000

$454,199,000

7,433

(NEW)

&

37.874,000

$477,534,000

$46,165

NEW

Wholesale

Nov.

BUREAU OF

5

5

Nov.

S.

37,669.000

September..

INVENTORIES

Nov.

and municipal

(U.

59,646,000

between
-

STATES—DUN

INC.—Month of

Nov.

Federal

COAL OUTPUT

shipped

INCORPORATIONS

UNITED

BUSINESS

Nov.

—

construction

construction

State

and

7,439,000
16,476,000

63,855,000

$514,941,000

MERCE

construction

S.

Private

Public

1

Total

BUSINESS

NEWS-RECORD:

Total

credits

—

goods stored
countries

foreign

663,358

ENGINEERING

—

on

862,116

(no. of cars)__Oct. 31

RAILROADS:

CONSTRUCTION

ENGINEERING

warehouse

exchange

26,275,000

65,703,000

shipments

Dollar

108,487,000

28,826,000

30:

.

Domestic

$231,568,000

10,110.000

BANK

i

Domestic

127,925.000

10,734,000

Sept.

$211,495,000

134,767,000

of

$136,067,000

$237,182,000

YORK—As

$134,539,000

OUT¬

RESERVE

53,292,000

Oct. 31

Ago

$147,873,000

ACCEPTANCES

FEDERAL

—

Exports

120.267.000

Oct. 31

134,631,000
51,558,000

Year

Month

33,760,000

(bbls.) at
(bbls.) at

freight loaded (number of cars)
Revenue freight received from connections

NEW

Imports

120,563,000

37,963,000

thousands 1

(in

DOLLAR

Based

7,991,000

Oct. 21

Revenue

CIVIL

September

OF

6,549,050

6,442,700

—Oct. 31

AMERICAN

OF

at

at

Residual fuel oil

ASSOCIATION

(bbls.)

*6,224,350

of that date:

Previous

—

STANDING

—Oct. 31

—

are as

BOARD OF GOVERNORS OF
THE FEDERAL RESERVE SYSTEM—Month

(bbls. of

condensate

Kerosene output

DEBITS

BANKER'S

AMERICAN PETROLEUM INSTITUTE:
Crude

of quotations,

cases

Month

-Nov. 1j

(net tons)

in

or,

either for the

are

Latest

to—

ingots and castings

Dates shown in first column

that date,

Ago

Week

.Thursday, November 12, 1953

production and other figures for the

cover

Y"*r

Ago

on

..

tons

1

Truck

_

crops

Oil-bearing
Livestock

Meat

Dairy

-

crops

and

—

products

276

products

Poultry and eggs

280

305

animals

318

.

310
316

372

267
—

i

261

295

230

223

225

Volume 178

Number 5272

Continued

from

from the business and

3

page

opportunities

and

conveniences

defense spending
any of us really
dread the day when a greater part

economy

drops

off.

cars

of the

nation's savings can be in¬

1954—perhaps several

vested

and
of 5

in the year

hundred

in

sell

million passenger
thousand

million.

If

than

more

build and sell this

cars

number of

in 1954, it will be

the fourth time in

history that

will

have reached this annual

tal.

And

that

business

5

we

will

for

year

mean

the

we

to¬

good

a

industry—

Whatever

the

automobile

and

just

exact

effectively

as

the

built

good
level

production

of

day after day in our way of life.
centuries of debate among

After

serious people about the re¬
spective merits of the metropolis
and the country, we have ended
the debate by creating a new kind
of living, the like of which the

very

positively and creatively to build
a
finer civilization just as well

it has

as

terrible

most

weapons

world

should take a

some of America's
the rush of the last

In

needs.

when we have reached
heights of industrial produc¬
tivity, we have also built up a
is going to be competition for the new backlog of need that it will
favor of the automobile buyer— take us a long time to work off.
competition the like of which this These needs are the kind that
country hasn't seen for nearly a grow out of progress. They are
be

may

next year and the next few years,
of one thing we are sure.
There

decade and

half.

a

The results of

decade,

new

the

young

going to be exciting. I can't
speak
for other manufacturers,
but I do know about the plans of
Chrysler Corporation.
You
probably noticed a few

cover

—are

weeks

back

that

Chrysler

Corp.

and the

Briggs Manufacturing Co.
agreed to the purchase by
Chrysler of the principal plants,
machinery and equipment of
Briggs for the price of $35 mil¬

have

lion.

As

been

supplying

know,

you

has

Briggs

with all the
bodies for our Plymouths.
This purchase is an indication
us

of the way we feel
ture.

have

We

about the fu¬

extensive

and we want to be
to

there

also

are

for

whole

I

kind

have

are a

automobile

The

reasons.

reason

you

the

of

the

solid foun¬
optimism about the fu¬

dation for

But

of

facts

giving

ture

fully equipped

them out.

carry
Now

been

plans,

is

economy

is

the

begin¬

great era of growth, not
We have only begun
to explore the possibilities of the
good life in America in this cen¬

ning of

at

tury

a

end.

the

of

have

We

progress.

been

growing fast, but our growth has
only multiplied our needs and our

opportunities.
it gets

Economic progress,

of

population
is

over

now

its

to

160

Just three years ago, you

the last decen¬

when

remember,

ning,

the

hot

end, of a big job.
Every step in
a
community
of new goals, new

within

sight

demands that must be met.

the

that

believe

I

American community is

the

of

aware

have

been

becoming

tremendous

tasks, problems, and
that

great

whole

new

opportunities

generated by the

of the past few decades.
Americans have been
busy

progress

We

meeting a long series of great
emergencies, filling a number of
extraordinary demands on our en¬

We have been too busy,

to

if

ahead

think

kind

of

we

perhaps,

sufficiently to the
we
could build

America

had

the chance to turn o,ur

minds and hands and machines to
the single task of
and

in

then

I

hear

building it. Now
someone

asking

half-way despondent tone of
voice what will
happen to the
a




produce.

we

pressways

Bringing it

of

kind

to date—making it

up

world

want!

we

building and staff¬
ing adequate schools in the sub¬

other

needs

Public

By OWEN ELY

Mountain Fuel

meeting these needs is not just a
drawing blueprints, as¬

matter of

involves

often

It

decisions

o/n

decisions

on

finding

and

taxes,

tractors.

con¬

tough

planning and zoning,
what should

Utility Securities

And

met.

be

must

be bunt

Supply Company

Supply Company is an integrated

Mountain Fuel

natural gas

with annual revenues of about $14 million, of which
about $1 million is derived from the sale of oil. The company pro¬

company

purchases and distributes natural gas at retail.

duces,

It brings

in

taken, the popu¬

first

how

and

community's

a

151 mil¬ project should be financed. These
there has been are problems for alert and active
citizens to solve through study,
a
net increase of nine million—
three
million
a
year.
In other discussion and cooperative action.
This is the kind of activity that
words,
we
are
adding another

this

does

Detroit

another

and

Pittsburgh

provide

can

a

who

wants

the to take a hand personally in build¬
in ing a great new civilization.

for

mean

satisfaction to every

American

individual

year!

to the nation every

gas

City, Ogden, Provo and 30 other mu¬

Utah includes Salt Lake

nicipalities, having an aggregate population of some 425,000. Thecompany serves about 94,000 residential
and small commercial
customers, 509 industrial consumers on a firm load basis, and 14
on an interruptible basis.
The business in Wyoming is only about
2% of the total.
In the 12 months ended June

30, 1953 total sales approximated

share

being interruptible industrial business;
about four-fifths of the latter sales were to Kennecott and Ameri¬

cities expand in
kets for houses, cars, products of great arcs
into the surrounding
every
kind we know and some countryside, we have not forgotten
that have not yet been created? the health of the central city.
It

rapidly, some restrictions on sales have proved necessary. An addi¬
tional supply of 58 million CF of gas per day from the Utah Natural
Gas Company
(an increase of about 37% over recent average

What

needs?

of

terms

in

mean

terms

had

bumper crop
four million
Some

mean

What

it

does

of markets—mar¬

that

remember

You

country

it

does

in

1947

the

its first
postwar
of babies — nearly

inclined to

were

think of the birth rates of the first

in

terms

hospi¬

of schools,

playgrounds, highways, and
public utilities of all

tals,

excitement

the

seeing

is the

we

all

our

city, after all, that gives the
a reason for being.
One of

suburb
the

developments
is the rediscovery
the value of the central city.
most

exciting

of recent years

of them.

people

In

in

expanded
kinds.

of

People
matter

how

and

out that no
supermarkets

finding

are

many

shops they have in the sub¬

how enthusiastic a sub¬
community may be in sup¬
porting cultural activities, there is
no substitute for the great variety
urbs,

or

urban

of !stores,

wide

the medical clinics, the

of

range

professional and
metropolitan

business services, the

libraries, the symphony orchestras,
the museums and the theatres of

People are also be¬
realize that these ad¬
vantages cannot be preserved au¬
tomatically. The continued health
a

large city.

ginning

and

to

great city
attention and

prosperity of

requires

any

constant

care—and

once

in

a

while

a

major

people of Pitts¬
burgh have shown the nation how
to go about giving a city this kind
operation.

You have worked system¬

Expansion of Suburban Areas

of

There is another fact about the

atically to bring about a balanced

care.

growth—by

building

parking fa¬

population that
cilities to receive the traffic gen¬
needs. While the
erated
by your expressways, by
population of the United States
has increased by 16 million since encouraging private capital to do
as much of the job as possible, and
1947, the residents of the suburban
areas
and
of the small
towns by giving due attention to cul¬
growth

points

of

to

our

new

tural and recreational needs.

within commuting distance

of big
mil¬
The
Allegheny Conference on
lion. In other words, Suburbia is
Community Development has al¬
growing faster than America.
ready taken its place in the his¬
Our cities have exploded
into tory of the country as one of the
cities

have

increased

countryside.

by

17

Pittsburgh

is

a

great,

original

variations

of

the

The population of basic democratic method of get¬
Allegheny County is twice the ting things done. It has demon¬
size, and the metropolitan district strated that people of all shades
three times the size, of Pittsburgh of political belief can forget their
This pattern is being re¬ differences when it comes to ac¬
peated throughout the country. It complishing something construc¬
proper.

does

not

mean

the

death

of

the

tive

for

38

billion

their community.

And it

given the world a demonstra¬
city. Far from it. It means that
tion it won't forget of the publicwe in America have found a way
community - minded
to live in
the open countryside spirited
American businessman in action!
or in a small town and also profit

CF, about 47%

While

Smelting.

can

output)

the

company

its operations

expanded

has

become available about Nov. 1. This
in 1954 to connect many new residen¬
space-heating customers to its system, and

scheduled to

was

should permit the company

tial

and

commercial

also to increase its industrial business.

the 12 months ended June 30, 70%.
purchased at relatively

Of the total gas obtained in

produced by the company and 23 %

was

low cost from other producers.

However, the

Utah Natural Gas Company

be obtained from

mcf at the delivery point near Provo,

purchased from other sources
cost about 20%.

gas

new

supply to-

will cost 21V20 per;

and it is expected that gas

(at lower prices)

will increase in

The company intends to seek an increase in rates*

to offset any

increased gas supply cost which may result from in¬
creased field prices and from the purchase of the new gas supplyFurther details on the gas supply are obtainable from the recent
Prospectus on the sale of 303,080 shares of capital stock, and from
the printed address made by President W. T. Nightingale before
the New York Society of Security Analysts on Nov. 4.
With the new supply of 58 million cu. ft. a day becoming
available from Utah Natural Gas Company and the Clear Creek
Field in central Utah, 55% of the gas
the

distributed will still be from
company's own production, 18% from field purchases and 27%
new pipeline purchases.
The company's developed and con¬

from

trolled

gas reserves

than

more

now

approximate 1.2 trillion

20-year supply at the estimated

a

cu. ft., which is*
1954 rate of with¬

drawal.

You

good example.
The Outlook for the Economy

things

lation of the country was

the

ergies and resources.

ahead,

lion. In three years

was

census

mean

Progress is endless.
advance
brings

road

by pipeline from the producing fields in southwestern Wyo¬
ming, northwestern Colorado and northeastern Utah, and dis¬
tributes it to consumers in Utah and Wyoming. The area served

nial

Pennsylvania

Turnpike into the heart of the
city on a new expressway-—and
then where are you? At the begin¬

mains to serve the suburbs.

the sessing

never

the

from

Many metropoli¬

suburbs.

the

sewer

place to park and rest.

traffic

went

the

that

The problem of

finds a postwar years as being abnor¬
You know mally high. But they have stayed
—from your experience in build¬ high—consistently over three and
ing a new Pittsburgh—how prog¬ a half million — and Census Bu¬
ress
brings its rewards in bigger reau estimates for the last two
responsibilities and bigger tasks. years show that total births are
You build a magnificent new air¬
again crowding four million a
port; you clear 59 acres of com¬ year.
mercial slums; you attract invest¬
Children
born
in
that
first
ment capital to build great new
bumper year, 1947, are now in the
office
buildings; you construct
first grade.
In another 15 years
five-story
underground parking or so
they will start getting mar¬
garages; you build gleaming new
ried, establishing homes of their
skyscrapers expressing the spirit
own, and setting new population
of
the new Pittsburgh in
steel,
records. Think of what this tidal
aluminum, and glass; you bring
wave
of new citizens is going to

once

rolling,

a

the Census
highly important
According

States

United
million.

future?

that

seen.

know

We

Building ex¬ provide new problems—new chal¬
is only part of the lenges—new opportunities. This is
tan areas, for instance, are years great task of road building that the reward of progress. This is our
behind in building the ever-ex¬ lies before us. The nation's high¬ way. This is our world. And, be¬
panding spiderweb of water and way system is sadly out of date. ing free Americans, it is the only

ago

a

the

estimates,

other

the

at

weeks

announcement.

What

overwhelming

big,

optimism

never

Take for instance the problems

is too small, and that

made

Bureau

^

another 15

us

possible

no

few

efficient—is»

and

least to accomplish, if we

communication
is full of hard work—we know
between suburb and city in this
that the jobs we get done will
age of the automobile.
The ex¬
pressways
built or under con¬ only point the way to many others
still
to
do.
Progress produces
struction in Pittsburgh, Los An¬
geles and Detroit, to mention only needs; and needs bring invention;
and
invention
always
means
three
striking
examples,
are
Our way
among the most fascinating struc¬ change and adjustment.
rapid

providing

pone

A

safe

task that will take

come.

the most logical means of

ways as

urbs is a coast-to-coast headache
way to post¬
—and it will get worse.
Roads,
certain expenditures—such
as
the purchase of bigger shoes streets and sidewalks, playgrounds
and
swimming pools and com¬
and
longer trousers for growing
munity centers—these and many
boys.

is

there

market.

many

confront

We

creating

of

married couple who dis¬
suddenly that a two-bed¬

house

room

that

kind

same

this competition—I can assure you

a

years at

this new pattern
For all of us of life means creation of the new
of living without giving it a great tures of our time.
—and it means replacement of the
deal of thought, and all of a sud¬ they hold out a thrilling promise
den we had it with us.
The re¬ of better and safer city living. old.
What we have today is a promsult is that we have created along And for you in Pittsburgh and for
And
wtih our new kind of living a us in Detroit they also mean ex¬ ise of a' better tomorrow.
whole series of new problems.
cellent business prospects for the that better tomorrow in turn will

at

look

has

about

Anyone who has fears or
the future of the

about

American economy

Auto Industry

better

roads,

better

better schools, better liv¬
ing?
Does any American really
doubt that this country can work

doubts
More Competition in

Do

homes,

of war?

good indeed.

very

as

in

reasonably

„

infinite

to be found in a

think the automobile

build

Adequate

variety of products and activities

Against this background of fact I

hood

of

Need

Transportation

the

all

the

and

The

professional

enjoy

Nothing is more important in
build at the rate of a $6 billion,
bringing
about
the
balanced,
big city. It is our healthy growth of a city and its dollar annual expenditure.
I have mentioned a few of the
way of having our cake and eat¬ suburbs than adequate transporta¬
They
ing it too.
tion.
Before this audience it is great jobs that lie ahead.
are a few
reasons for being sure
This explosion is the kind we unnecessary for me to dwell at
that the domestic economy will be
like in America. It is part of the length on this point.
You have
well occupied for a long time to
perpetual revolution that goes on recognized the need for express¬

Outlook for 1954 Auto Production
industry will
the neighbor¬

37

(1865)

The Commercial and Financial Chronicle

...

The company

is optimistic regarding the possibilities of further

expanding its gas sales.

In his

"First of all, gas service

can

urban

not

areas

served.

now

talk, President Nightingale said:

be extended into more distant sub¬
In this area there is a strong natural

growth in population and homes. Additional large industrial firms,
not

served

at

or new firms which are moving into our
excellent potential market. In the large in¬
terruptible industrial class of customers, the gas-marketing field
area,

still has
area

present,

also provide
a

very

large potential market.

is also being

using natural
The

an

gas

At present, the Salt Lake

surveyed by chemical companies interested in
base material for industrial chemicals.

as

company's

earnings

and

dividend

have

record

been

as

follows:
'

Gross Gas

1946

:

1947
1948

1951

„

__i

1952

.50

.75

.55

.86

.55

.94

.60

.91

.60

.91

1
t

i
fi

.70

.80

i

.60

1.24

f

.60

.99

1.15

13,228,415

.

8,312,790
3,954,016
10,974,675

1949
1950

$.45

.75

7,002,081
7,196,301

L.

$.71

5.644654

1945

Paid per Share

$4,870,657
5,514,436
5,765,679

1944

Per Share

•

Cash Dividends

Revenues

1943

Net Income

'

1
>

»
,

has

The

company

expects to earn at least $1.32 this year and is*

currently paying dividends at an annual rate of $1.

selling over-counter around 20-21.

The stock ia
,

J

£

38

The Commercial and

(18C6)

Financial Chronicle

ADDITIONS

if INDICATES

Now in

Securities

it Adams Properties, Inc., Washington, D. C.
(letter of notification) $50,000 of 8% promissory
notes, payable on demand. Price—At par (in denomina¬
tions of $5 to $5,000). Proceeds — To purchase secured
Nov. 4

Office—1604 K Street

deed of trust notes for investment.

Underwriter—None.

N.W., Washington 6, D. C.

Office

Road, Bronx, N. Y.

Farms

West

1432

—

Manning,

St., New

42nd

East

51

17, N. Y.

shares to

if Bermingham & Prosser Co., Chicago, III.
Nov.

Air-Springs, Inc., New York
30 (letter of notification) 9,000 shares

of common
Price—At market (for an aggre¬
gate price not to exceed $50,000).
Proceds—To four
selling stockholders.
Office—63 Wall St., New York,
N. Y. Underwriter—d'Avigdor Co., New York.
(par 10 cents).

(letter of notification) 17,320 shares of common
(par $2), to be offered for subscription by certain
employees. Price—$15 per share. Underwriter—None.
t

to

filed

28

be offered for

of record
each

subscription by common stockholders
17 on the basis of one new share for

held; rights to expire on Dec. 2.
be supplied by amendment.
Proceeds—For
shares

four

Price—To

Amalgamated Growth Industries, Inc.

Nov.

on

(par $5)

238,628 shares of common stock

Sept. 28 (letter of notification) 149,999 shares of common
stock (par 10 cents). Price—$2 per share. Proceeds—For

expansion

acquisition of patents, etc., and for new equipment and
working capital. Office—11 West 42nd St., New York

Underwriters

Hornblower

City. Underwriter—R. A. Keppler & Co., Inc.,

New York,

N. Y.

+ American Diamond Mining Corp.
Nov. 6 (letter of notification) 260,000 shares of common

Price—$1.15 per share. Proceeds—To ex¬
plore and develop the Murfreesboro, Pike County, Ark.,
property and for general corporate purposes. Office—
99 Wall St., New York 5, N. Y. Underwriter—Samuel W.
Gordon & Co., Inc., New York, N. Y.
stock (par $1).

•

American

Nov. 3 filed 150,000 shares of convertible preferred stock

to

$5)

be

stockholders

of

record

subscription

for

offered

Nov.

about

24

by

on

common

share-for-

a

Stone

and

if Bryant Air Conditioning Corp.
9 (letter of notification) 7,500 shares of common
stock (par $1). Price—At market (about $4 per share).
Proceeds—For working capital.
Office—35 East Poplar

Nov.

Airline

from

Carriers,

Transport

Under¬

Inc.

if California Fund, Inc., Los Angeles, Calif.
5 filed 400,000 shares of capital stock
(par $1).
Underwrite

Nov.

Price—At market. Proceeds—For investment.
•—None.

■

Service Co.

California Water

;'' .*

:

•

(11/17)

cumulative convertible pre¬

stock, series H (par $25).
Price—To be supplied
by amendment.
Proceeds—To repay bank loan and for
new
construction.
Underwriter
Dean Witter & Co.,
—

San

Francisco, Calif.

Capital Uranium Co., Farmington, N. M.
28 (letter of notification) 1,200,000 shares of

Underwriter—None.

St., Philadelphia 29, Pa.

Oct.

Burton

Picture

Productions,

Inc.

stock (par five cents).

mon

(letter of notification) 300,000 shares of com¬
stock (par 10 cents). Price—$1 per share. Proceeds

Sept. 24

Proceeds—For

mon

mining

—For

Fifth

production of movies and TV stories. Office—246
Avenue, New York.
Underwriter — Alexander

Co., Newark, N. J.

if Cable Link Corp., Detroit, Mich.
Nov. 4 (letter of notification) 100,000 shares of class A
stock

per

Mich.

Price

com¬

10 cents per share.

—

exploration, drilling and development of
Underwriter — Forbes & Co., Denver,

claims.

Colo.

Carolina Telephone & Telegraph Co.
Aug. 17 filed 33,320 shares of capital stock to be offered
for subscription by stockholders in the ratio of one new
share for each five shares helcL/Price—At par ($100 per
share). Proceeds—To reduce short-term notes. Under¬
writer—None. Offering—Temporarily postponed.

Underwriter—Gearhart & Otis, Inc., New York.

(par $1). Price — $3
working capital.
Office —

share. Proceeds — For
Derby Ave., Detroit,

19413

if California Central Airlines, Inc.

amendment. Proceeds—For

Nov. 5 filed

•

$600,000 of 7% convertible equipment trust

certificates, series A, and 890,000 shares of

—Geyer & Co., New York.

public—100% for certificates and

Price—To

Oct. 22 filed 80,000 shares of

share basis; with rights to expire on or about Dec. 10.
Certain stockholders have waived their rights to pur¬
chase 30,000 of new shares. Price — To be supplied by

working capital. Underwriter

70,000 shares to Sig Shore,

writer—Gearhart & Otis, Inc., New York.

both of

Securities Corp.,

Webster

&

300,000

(including 50,000

ferred

Reid &

Fidelity & Casualty Co., Inc.

(11/24-25)

(par

Weeks

—

400,000

certificates

be

James
75
cents per share for the stock. Proceeds—To finance the
acquisition of four Martinliners and one Douglas DC-3

&

New York.

program.

and

offered publicly;

the

to

are

James Wooten),

one

Wooten.

aircraft

(11/17)

Bridgeport Brass Co.

stock

to be sold to the underwriter

70,000 shares to Fred Miller and 50,000 shares to

5

Oct,

the

of
are

\

ISSUE

REVISED

which

of

cents),

50

(par

shares

PREVIOUS

ITEMS

•

shares

Underwriter—Carter

stock

Oct.

stock

cators.

York

SINCE

Registration

1953

Thursday, November 12,

...

common

stock

Central

Electric & Gas Co.

Illinois

(11/20)

Oct. 30 filed

70,400 shares of common stock (par $15) to
be offered for subscription by common stockholders at

American-Israeli Cattle Corp., Beverly Hills, Cal.

Atig. 24 filed 100,000 shares of class A common stock.
par ($10 per share).
Proceeds—To establish
and develop a cattle industry in Israel. Underwriter—

NEW ISSUE CALENDAR

Price—At

None.

November

American

Telephone & Telegraph Co.
Oct. 14 filed $602,543,700 of 12-year 3%% convertible
debentures, due Dec. 10, 1965. being offered for subscrip¬
tion by stockholders of record Oct. 30 in the ratio of $100
of debentures for each seven shares of stock held; rights
to expire on Dec. 10. Rights will be mailed on Nov. 5.
Conversion price beginning Feb. 9, 1954 is $136 per share
of capital stock. Price—At par (flat), $100 for each $100
principal amount. Proceeds—For advances to subsidiary
and associated companies, etc. Underwriter—None.
Anacon Lead Mines, Ltd., Toronto, Canada
Sept. 28 filed 700,000 shares of common stock (par 20
cfents-—Canadian funds) to be offered for subscription by
common

stockholders

at

ment.

the rate of

one

share for

new

mining properties. Under¬
Financing proposal has not been dropped.

Anchor Post

stockholders
for

Nov, 16.

of

Oct.

record

nine

each

Price—$7.50

20

shares

share.

per

at

the

held;

rate

rights

of

to

common

common
one

on

capital.
Office — 6500 Eastern Avenue, Baltimore, Md.
Underwriter—None.
Arizona Public Service Co. (11/24)
4 filed 240,000 shares of common stock

Price—To
repay

be

supplied

by

amendment.

& Co.

and Hornblower &

$7,623,250

Weeks)

Manheim

Water
by

(Offering

(Monday)
__Bonds
underwriting)

(Offering

$125,000

Corp

;y

Notes

__

(Offering to stockholders,

without underwriting)

*;>

November 17

•;

(Offering

to

Weeks

&

and

Stone

Securities

Webster

&

(Bids

Corp.)

California Water Service Co

Cincinnati
Common

(Dillon, Read & Co. Inc. and The Ohio Co.)

&

(Offering

$2,000,000

Columbus & Southern Ohio Electric Co

to

shares

Co.)

$3,000,000 debs.

200,000

&

480,000

Pacific Lighting Corp
800,000

Inc.)

Pennsylvania RR._
(Bids

Petroleum

amendment

Proceeds—For working capital.

Manufacturer

of

tires

and

nolds & Co., New York.

by
Business—

(Bids

$250,000

Tennessee

Common

(Bids

(Bids

Underwriter—Rey¬
Offering—Postponed.

of each class of stock.

Working capital.

(par $1) in units of one share
Price—$5 per unit. Proceeds—For

Business

EST)

noon

shares

100,000

Southern

—

Plastic molders and fabri¬

(City

19

(Thursday)

Co.

Inc.,

November 20

etc.)

(Bids

Illinois

Corp.)

to

Power

11

156,250

Ludman

by The First

EST)

;-:fi

lOfsfering

EST)

Cleveland




American

(Monday)

(Bids

American

&

(The First Boston

Debentures
Inc.)

$1,000,000

to

be

invited)

$5,400,000

Common

January 11

(Monday)

Electric Power Co
(Bids

to

be

invited)

.Bonds

$20,000,000

I

January 12
"(Bids

to

be

?

(Tuesday)

invited)

Bonds

$25,000,000

$750,000

(Tuesday);;

Fidelity & Casualty Co
(Geyer

Co.,

to stockholders—bids to be invited) 679,436 shares

A&ftlachian

Debentures
Co.)

&

P&Me Service Co. of Indiana, Inc

Corp.
&

Receipts

shares

$10,000,000

$20,000,000

Co.)

Arizona Public Service Co..

offices

200,000

$495,000

Bonds

noon

November 24

to all

Co.)

0g
January 6 (Wednesday)
C^ti^imers Power Co

shares

Bonds

a.m.

(Courts

Private Wires

&

Equip. Trust Ctfs.

(Monday)

stockholders)

Thrust Ctfs.

$5,925,000

|RR
Jp
December 10 (Thursday)

__Common

Corp
(Bids

.

Equi.
EST)

noon

Common

Corp

to stockholders—underwritten

(Offering

San Francisco

(Thursday)

Co

(Stroud

(Friday)

Gulf States Utilities Co

Philadelphia

.Common

EST) 558,946 shares

a.m.

December 7

$18,000,000

(Offering to stockholders—Stone & Webster Securities Corp.
and Allen & Co. are dealer-managers)
70,400 shares

Boston

j

"

Commercial State Bank & Trust Co. of N. Y.__Com.

-

Bonds

$25,000,000

& Power Co

Freres

'Lazard

,

Debentures
&

November 23

Chicago

EST)

Co

United RayOn Manufacturing Corp.
American Depositary

Central Illinois Electric & Gas Co

(Offering

Pittsburgh

a.m.

$10,000,000

Rit&r Finance Co., Inc

j

Boston

11:30

(Bids

$7,500,000

of)
Ripley

Rochester Telephone

New York

Bonds

invited)

be

to

Transmission

Pacific

Preferred

I

(Harriman

Bonds

;-.

$10,000,000

.

November

Bonds

$10,000,000

—

December 3

.Common

Corp.)

tubes.

stock

Gas

Virginia Electric

Worcester County Electric Co._____

Toronto

common

Boston

EST)

(Wednesday)

Iowa Southern Utilities Co..
First

(Tuesday)

invited)

be

to

(Bids 11

(The

$8,500,000

Monongahela Power Co
Common

November 18

a.m.

Power Corp.—
(Bids

(Reynolds & Co.) 200,000 shares

if Bassons Industries Corp., N. Y.
Nov. 6 (letter of notification) 60,000 shares of
Class A
participating preferred stock (par $5) and 60,000 shares
of Class B

11:30

(Bids

$300,000

Broadcasting Corp

bank loans and for construction program. Under¬
First Boston Corp. and Blyth &
Co., Inc.

Bonds

invited)

be

to

December 1

Florida

Mining Co

Storer

(Monday)

Light Co.;

Columbus & Southern Ohio Electric Co

$4,230,000

Co.)

(Friday)

Bell Telephone Co.__Com.
stockholders—no underwriting* $15,640,600

(Bids

—Debentures
&

shares

shs.

shares

Service, Inc
(Garrett

Common

232,520

EST)

a.m.

Suburban

&

Power

Equip. Trust Ctfs.
EST)

noon

11:30

November 30
Iowa

Common

(Blyth & Co.,

(Wednesday)

Light Co.-—

November 27

Preferred

Witter & Co.)

(Eastman, Dillon &

Neb.) $700,000

shares

238,628

(Dean

Delaware Power &

Hornblower

by

of Lincoln,

November 25

Common

—

stockholders—underwritten

writers—The

Armstrong Rubber Co.
March 31 filed $4,000,000 of 5% convertible subordinated
debentures due May 1, 1973. Price—To be supplied

Debentures

Co._

Investment

(The First Trust Co.

(Tuesday)

(E. W. McRoberts & Co.)

Proceeds—To

„

Southwestern

$125,000

*

Snoose

(par $5).

Common

stockholders — underwritten
bv Merrill
Fenner & Beane and Kidder, Peabody
& Co.I 35,000 shares

to

Pierce,

Lynch,
'

Nylok

$5,000,000

Co.)

&

Barney

Maine Public Service Co

Co

company—no

.

Light Co.——.—........Preferred

Iowa Power &

(Smith,

November 16

new

expire

Proceeds—For working

Nov.

(Offering to stockholders—underwritten by Johnston,
Lemon & Co. and E. R. Jones & Co.)
$500,000

Preferred

Oklahoma-Mississippi River Products
Line, Inc.
Debentures & Common

Products, Inc.

Sept. 30 (letter of notification) 32,953 shares of
stock (par $2) being offered for
subscription by
share

Forgan

Price—To be supplied by amend¬

Proceeds—To develop

writer—None.

(Glore,

Debentures

Employees Corp

Government

(Friday).

Bridgeport Brass Co

e&ch five shares held.

4 i

13

Dixie Cup Co

.v

--...-Preferred

$750,000

.Common

Corp. and Blyth & Co., Inc.)
240,000 shares

|>§|;
January 13 (Wednesday)
Oljitt Edison Co.__.±l

Common

(OJfering to stockholders—bids to be invited) 527,830 shs.

'L|i

/ January 19 (Tuesday)
<^i'o|Edison Co
.

(Bids

to

be

invited)

$30,000,000

—.Bonds

Number 5272

olume 178

..

.

iailed

for each 10 shares held; rights to
Subscription warrants are expected to be
around Nov. 20. Price—To be supplied by amend-

lent.

Proceeds—From sale of common stock and from

ate of one new share

xpire Dec. 7.

*

<

both of New York.

Oct.

100,000 snares of common stock

(no par),

being offered for subscription by common stockholders
of record Oct. 27 on the basis of one new share for each
shares then held

nine

(with

preferred stock, series A.

—None.

Industries, Inc., New Haven
shares of 6% cumulative convertible
Price—At par ($10 per share).
Proceeds—To refund bonds and repay bank loans and
for working

lege, subject to subscription rights of employees); rights
stockholders to expire on Nov. 13 and to employees
On Nov. 10. Price—$36.50 per share. Proceeds—For re¬

payment of bank loans and

new

construction. Under¬

and 50

Century Acceptance Corp.

(letter of notification)

ital.

10,000 shares of class A

filed

—P. O. Drawer

erence

$12.48

Cosmo Oil

Co., Denver, Colo.
(letter of notification) 300,000 shares of common
Price—At par ($1 per share).
Proceeds—For

stock

$100).
for
for

seven

shares

shares each.
23.

construction

determined

program.

•

'

i

Weeks,

both of New York.

•

Inc., Douglas, Wyo.
50,000 shares of common
stock. Price—At par ($1 per share). Proceeds—To drill
well. Address
Box 48, Douglas, Wyo. Underwriter—
Oct. 27

General

Oct.

(letter of notification)

Dec.

1, 1983.

Precision

108,167

Equipment Corp.
shares of $2.90 cumul. convertible

par—stated value $50 per share),
being offered for subscription to common stockholders on
the basis of one new preferred stock share for each
six
on
•

stock

shares

common

Nov. 23.

(no

Price

—

held

$50

on

per

Nov.

6;

rights

to

expire

share. Proceeds—To repay

$3,925,000 bank loans and to increase general corporate
funds. Underwriters—The First Boston Corp. and Tucker,
Anthony & Co., both of New York.

^-Dunham (C. A.) Co., Chicago, III.
Nov. 3 (letter of notification) 6,000 shares of common
stock (par $2). Price—At market (estimated at $4.50 per
share). Proceeds — To L. F. Dwyer, the selling stock¬
holder. Office—400 West Madison St., Chicago, 111. Un¬
derwriter—Dempsey & Co., Chicago, 111.

^

i£l^

Duquesne Light Co.
Aug. 19 filed 100,000 shares of preferred stock (par $50).
Proceeds—To reduce bank loans and for new construc■

tion.

Underwriters

bidding.

—

To be determined

by competitive

Probable bidders: The First Boston Corp.; Kid¬




mortgage bonds due,
To repay bank loans and for

—

— To
be determined by
Probable bidders: Halsey, Stuart
Inc.; Salomon Bros. & Hutzler and Union Securities
Corp. (jointly); Stone & Webster Securities Corp.; Mer¬
rill Lynch, Pierce, Fenner & Beane and White, Weld &
Co. (jointly); Lehman Brothers; Kuhn, Loeb & Co. and
A. C. Allyn & Co., Inc. (jointly); Lee Higginson Corp.
and Carl M. Loeb, Rhoades & Co. (jointly).
Bids—To be
received up to 11 a.m. (EST) on Nov. 23 at office of The
Hanover Bank, 70 Broadway, New York 15, N. Y.

Underwriters

construction.

Gulf Sulphur Corp., North

Kansas City, Mo.

Oct. 27 filed 700,000 shares of convertible preferred and

Oct. 5 in ratio of

one

new

share for each 5^2 shares held.

Rights will expire on Nov. 20. Price—At par ($20 per
share). Proceeds—For plant expansion. Underwriter—
None.

Heiland
Oct.

28

Research

(letter

Corp., Denver, Colo.
notification) 2,307 shares

of

cumulative preferred stock
of

common

and the

stock

(par $1).
at

common

5V2%

Price—The preferred, at par;
Proceeds — To repay

$3 per share.

bank loans and for working capital.

Ave., Denver, Colo.

it Hickey

of

(par $100) and 23,070 shares

Office—130 East 5th

Underwriter—Not named.

(Jess)

Oil Corp., Ft. Worth, Tex.
4,000,000 shares of com¬
mon
stock.
Proceeds—For acquisition of oil properties
and drilling. Office—1301-02 W. T. Waggoner
Bldg., Ft.
Worth, Tex. Underwriter—None.

i\ov.

6

(letter of

notification)

Hydrocap Eastern, Inc., Philadelphia, Pa.
Oct. 30

(letter of notification)

100,000 shares of

common

change for shares of stock of Berland Shoe Stores, Inc.
the following basis: For each Berland common share
0.54253 shares of General Shoe common; and for each

on

4 6/llth

shares of Berland preferred stock one share of

General Shoe or for each 2.0227
shares of Berland prefered one share of General Shoe
common stock.
Offer, which will terminate on Dec. 7,
is subject to acceptance of 80% of each class of stock.
B

Price—At par ($1 per share). Proceeds—To pay
debt and for working capital, etc. Underwriter—Barham

Co.,

Coral

Illinois

Gables,

preferred of

/Proceeds—For general corporate purposes. Office
Aurora St., Coral Gables, Fla. Underwriter—At& Co., Miami Beach, Fla.

share.

—4112

Government Employees
Oct.

filed

23

$500,000

Corp.

(11/24)

10-year 4M>% convertible junior
due Dec. 1, 1963 (convertible

subordinated

debentures

into

stock

common

at

the rate of $20 per share), to be

offered for subscription

ord Nov.

by common stockholders of rec¬

17 at the rate of $100 of debentures for each 15

9. It is expected
be mailed on or about
Nov. 24.
Price—At par. Proceeds—For working capital
and
to prepay $100,000 of junior subordinated
notes.
Office—Government Employees Insurance Bldg., Wash¬
shares
that

held; rights to expire on Dec.

subscription warrants will

(11/23)

Oct. 28 filed $20,000,000 first mortgage bonds due 1983.
Proceeds—To repay bank loans and for new construction.
Underwriters—To be determined by competitive bidding.

Probable bidders:

Halsey, Stuart & Co. Inc.; White, Weld
Lynch, Pierce, Fenner & Beane
(jointly); Harriman Ripley & Co. Inc. and Glore, Forgan
& Co. (jointly); The First Boston Corp.; Kuhn, Loeb
& Co.; Union Securities Corp.
Bids — Tentatively ex¬
&

Co.

Merrill

and

pected to be received

it Indusco, Inc.
Nov. 5 (letter of

up

to noon (EST)

Nov. 23.

(Del.)
notification) 550,000 shares of 5%

cumu¬

lative preferred
of

common

share of each class of stock.

one

Proceeds

of

stock (par 50 cents) and 550,000 shares
stock (par one cent) to be issued in units of

raw

—

materials and working

Beaver

Price—51 cents per unit.

For development and

St., New York, N. Y.

promotion, acquisition
capital, etc. Office — 82

Underwriter

—

Prudential

Securities Corp., New York.

Mass.
131,784 shares of common stock (par $1).
Price—To be supplied by amendment (between $8 and
$9 per share). Proceeds—To pay mortgage debt and for
equipment. Business — Research and development and
June 30 filed

subsequent commercial exploitation in the field of ion

exchange chemistry. Underwriter—Lee Higginson Corp.,
New York and Boston (Mass.). Offering—Date indefinite.
Iowa

Power &

Light Co.

(11/24)
cumulative preferred stock
(par $100).
Price — To be supplied by amendment.
Proceeds—To repay bank loans and for new construc¬
tion. Underwriter—Smith, Barney & Co., New York.

Nov. 3 filed 50,000 shares of

Iowa Power &

it Giffen Industries, Inc., Coral Gables, Fla.
4 (letter of notification) 62,500 shares of common
stock (par $2.50), of which 2,000 shares are to be offered
to employees at $3.40 per share. Price—To public $4 per

will

Fla.

Co.

Power

Ionics, Inc., Cambridge,

Tenn.
Oct. 2 filed 19,465 shares of $5 cumulative preference
stock, series B (stated value $100 per share) and 139,742
shares of common stock (par $1) to be offered in ex¬
General Shoe Corp., Nashville,

Nov.

it Dunham (C. A.) Co., Chicago, III.
Oct. 27 (letter of notification) 3,529 shares of common
stock (par $2).
Price—At market (estimated) at $4.50
per share).
Proceeds — To H. S. Marshall, the selling
stockholder. Underwriter—Dempsey & Co., Chicago, 111.

Proceeds

(11/23)

of first

$10,000,000

& Co.

—

None.

filed

Competitive bidding.

•

Hydrocarbons Corp.

filed

16

preferred

series

it Dougoilco,

22

&

amount of debentures and 23 shares of
stock. Price—$359 per unit ($336 for the debentures and
$1 per share for the stock). Proceeds—For general cor¬
porate purposes.
Business — Oil and gas development.
Under—riter—None. Office—Oklahoma City, Okla.

Underwriters

Co., Easton, Pa. (11/13)
Oct. 23 filed
152,465 shares of cumulative convertible
preferred stock, series A (par $50) to be offered for
subscription by common stockholders at rate of one
preferred share for each five common shares held on
Nov. 13; rights to expire on Nov. 30. Price—To be sup¬
plied by amendment. Proceeds—For expansion program.
Underwriters—Glore, Forgan & Co. and Hornblower &

Gulf States Utilities Co.

Oct.

preferred, $100 per share. Proceeds — To construct
plant. Office — 5015 Monroe St., Toledo 13, Ohio.

of $350 principal

by

Dixie Cup

New

stock.

or

Aug. 12 filed $1,010,800 of 20-year debentures and 66,424
of common stock (par $1) to be offered in units

share for each

(jointly); White. Weld & Co. and Shields & Co. (jointly);
Lehman Brothers; Harriman Ripley & Co. Inc.: Blyth &
Co., Inc.; Kidder, Peabody & Co. and Merrill Lynch,
Pierce, Fenner & Beane (jointly). Price—May be set by
directors, with bidders to name their underwriting com¬
pensation. Bids—To be received on Nov. 25 up to 11:30
a.m. at 600 Market St.,
Wilmington 99, Del.

Co.,

&

York.

before June 30, 1954, and $32 per share
each share not fully paid on or before June 30, 1954;
on

shares

competitive bidding. Probable
bidders: W. C. Langley & Co. and Union Securities Corp.
be

(no par) and 534 shares of preferred stock (par
Price—For common, $30 per share for each share

General

held; rights to expire on Dec. 15.
Em¬
receive rights to subscribe for up to 150
Price—To be named by company on Nov.

Proceeds—For

—To

Halsey, Stuart & Co. Inc.; Kidder, Peabody &
Lynch, Pierce, Fenner & Beane (joint¬

Underwriter—None.

Light Co. (11/25)
shares of common stock (par $13.50)
offered for subscription by common stockholders

ployees will

per

new

Delaware Power &

,

cents

Merrill

fully paid

Oct. 28 filed 232,520

one new

50

bank loans and for new construction. Underwriters
be determined by competitive bidding.
Probable

and

—

the basis of

of

Nov.

Washington, D.C.
Oct. 6 (letter of notification) 6,000 certificates of par¬
ticipation.
Price—At par (in units of $50 each).
Pro¬
ceeds
For general corporate purposes.
Office — 439
•Wyatt Bldg., Washington, D. C.
Underwriter—James T.
De Witt & Co., Inc., Washington, D. C.

on

rate

at

it Franklin Ice Cream Co., Toledo, O.
2 (letter of notification) 5,000 shares of common

and

Cuban American Minerals Corp.,

be

shares,
share per

.

working capital.
Office — 922
Equitable Bldg., Denver, Colo. Underwriter—E. I. Shel¬
ley Co., Denver, Colo.

of record Nov. 25

preference

it Florida Western Oil Co., Tallahassee, Fla.
Nov. 6 (letter of notification) 250,000 shares of common
stock (par 10 cents). Price—$1 per share. Proceeds—For
drilling test well. Office—803 N. Calhoun St., Tallahas¬
see, Fla.
Underwriter — Floyd D. Cerf, Jr., Co., Inc.,
Miami, Fla.

ly); Lehman Brothers; Lee Higginson Corp. and Carl M.
Loeb, Rhoades & Co. (jointly). Bids—Expected to be
received up to 11:30 a.m. (EST) on Dec. 1.

to

of

ly); Lehman Brothers; Glore, Forgan & Co. and W. C.
Langley & Co. (jointly); The First Boston Corp. Bids—
Tentatively expected to be received on Dec. 1.

Co.; Salomon Bros. & Hutzler; Dillon, Read & Co.;
Union Securities Corp. and Glore, Forgan & Co. (joint¬

.

case

Underwriter—Batkin

Y.

N.

• Hawaiian Electric
Co., Ltd.
Sept. 25 filed 100,000 shares of common stock being of¬
fered for subscription by common stockholders of record

Co.

.&

v

in

(plus

dividends

bidders:

Halsey, Stuart & Co. Inc.; White, Weld

expenses

Underwriter—None.

City,

Office—10-15 43rd Ave., Long

capital..

working

Island

participating stock (par 10 cents). Price—$10 per share.
Proceeds—To develop company concessions. Underwriter
—Peter Morgan & Co., New York.

pay

of first mortgage bonds due 1983.
bank loans and for new construction.
Underwriters—To be determined by competitive bidding.

stock.

unit.

Address

—To

(12/1)

Oct. 27 filed $10,000,000

drilling

per

(letter of notification) 42,000 shares of common

(par 10 cents). Price—$2.37% per share. Proceeds

^ Florida Power Corp. (12/1)
Nov. 5 filed $10,000,000 of first mortgage bonds due 1983.
Price—To be supplied by amendment. Proceeds—To re¬

stock (par $5).
Proceeds—To re¬
construction. Underwriter

Proceeds—To repay

Oct. 7

stock

Proceeds—For additions to plant and equipment
working capital. Underwriter—None.

and for

Columbus, Ohio.

Probable bidders:

Price—$2.25

871, Hamlet, N. C.

share

per

year).

(11/17)

amendment.

Columbus & Southern Ohio Electric Co.

of stock.

capital and machinery.

Co., Hathboro, Pa.
(letter of notification) 17,920 participating pref¬
shares and common shares
(par $1).
Price—

Oct. 26

bank loans and for new
,—Dillon, Read & Co., Inc„ New York; The Ohio Com¬
pany,

class

Fischer & Porter

200,000 shares of common

pay

each

of

Proceeds—For working

accrued

27

cap¬

Underwriter—None.

share

one

None.

Price—To be supplied by

Proceeds—For working

cents, respectively.

Guardian Chemical Corp.
Oct. 26

—For

Nov.

^Cincinnati & Suburban Bell Telephone Co. (11/27)
Nov. 6 filed 312,812 shares of common stock to be offered
for subscription by common stockholders of record Nov.
27. Price—At par ($50 per share).
Proceeds—To reim¬
burse treasury for expenditures made
for extensions,
additions
and
improvements to plant.
Underwriter—

Oct.

Offering—

it Fetner (William), Inc., Hamlet, N. C.
6 (letter of notification) 18,000 shares of class B
commop stock (par $1) and 18,000 shares of 6% cumu¬
lative preferred stock (par $1) to be offered in units of

share; of class B,
$1.90 per share. Proceeds—To Robert F. Brozman, the
selling stockholder. Office—1334 Oak St., Kansas City,
Mo. Underwriter—Wahler, White & Co., Kansas City, Mo.
(par $1). Price—Of class A, $2.50 per

Columbus & Southern Ohio Electric Co.

&

Oct. 21 filed $400,500 of 6%

new

(par $1) and 5,000 shares of class B stock

stock

common

Cohu

and

it Farm & Home Loan & Discount Co., Phoenix, Ariz./
Nov. 9 filed 863,230 shares of class A common stock,
858,186 shares of class B common stock and 1,000,000
shares of class C common stock. Price—25 cents, 35 cents

writer—Union Securities Corp., New York.

16

Underwriter—Blair, Rollins & Co.,

capital.

Co., both of New York.
Expected today (Nov. 12.)
Inc.,

oversubscription privi¬

an

to

Oct.

Underwriters—Johnston, Lemon & Co.}
Washington, D. C.; and E. R. Jones & Co., Baltimore, Mdv

ington 5, D. C.

Greyhound Parks of Alabama, Inc., Phoenix, Ariz.
10-year cumulative income
debentures, due Oct. 1, 1962, and 40,050 shares of common
stock (no par) to be offered in units of four debentures
of $250 principal amount each and 100 shares of stock.
Price—$1,100 per unit.
Proceeds—To rehabilitate and
construct racing plant in Tucson, Ariz.
Business—Dog
racing with pari-mutuel betting privileges. Underwriter

Eastern

Illinois Light Co.

filed

7

der, Peabody & Co., Merrill Lynch, Pierce, Fenner &
Beane and White, Weld & Co. (jointly); Kuhn, Loeb &
Co. and Smith, Barney & Co. (jointly); Blyth & Co., Inc.;
Lehman Brothers. Bids—Originally scheduled to be re¬
ceived up to 11 a.m. (EDT) on Sept. 17, but on Sept. 16
the company announced bids will be received within 30
days from that date, bidders to be advised at least three
days in advance of new date. No decision reached to date.

39

Oct. 22 filed 100,000

proposed sale later in year of 15,000 shares of $100 par
cumulative preferred stock to be used to repay bank
loans and to pay for new construction. Dealer-Managers
Stone & Webster Securities Corp., and Allen & Co.,

Central

(1867)

The Commercial and Financial Chronicle

Nov. 3 filed

Light Co.

(11/30)

$8,500,000 of first mortgage bonds due Dec.

repay bank loans and for con¬
Underwriters—To be determined by
competitive bidding. Probable bidders: Halsey, Stuart
& Co. Inc.; Lehman Brothers; Kidder, Peabody & Co.;
W. C. Langley &*Co., Union Securities Corp. and Glore,
Forgan & Co.
(jointly); Equitable Securities Corp.;
Kuhn, Loeb & Co., Wood Struthers & Co. and American
Securities Corp. (jointly); The First Boston Corp; Blyth
& Co., Inc.; Harriman Ripley & Co. Inc.; White, Weld
& Co.
Bids—Tentatively scheduled to be received on

1,

1983.

Proceeds—To

struction program.

Nov. 30.

Iowa Southern Utilities Co.
Oct.

(11/18)

(par $15).
amendment. Proceeds—To re¬
$1,500,000 of bank loans and for new construction.
29

filed

100,000 shares of common stock

Price—To be supplied by
tire

Continued

on

page

40

40

The Commercial and Financial Chronicle

(1868)

Continued jrom page

Northwest Telephone Co.,

39

Meeting—Stockholders will vote Nov. 12 on increasing
authorized common stock to 1,100,000 shares from 800,000

Enterprises, Inc., New York
18,800 shares of common stock.

Israel

filed

1

Oct.

York.

Underwriter—The First Boston Corp., New

shares.

($100 per share). Proceeds—For
ing industrial enterprises in Israel.

par

Price—At
investment in exist¬

Underwriter--None.

Jasper Oil Corp., Montreal, Quebec, Canada
Oct. 28 filed 550,000 shares of common stock (par

$1—

Price—$3 per share. Proceeds—For expan¬
sion and exploration and development expenses. Under¬
writer—Globe Securities Corp., Ltd., Montreal, Canada.

Stores,

Jewelry

Kay

of

Inc., Washington, D. C.

corporations which operate

store

71

stocks
83 retail credit

Mines Ltd., Toronto,

general corporate purposes. Underwriters—John R.
Boland & Co., Inc., New York; Paul C. Kimball & Co.
and Republic Investment Co., Inc. of Chicago, III.; Barand

Coral Gables, Fla.; and Frame McFadyen &

ham & Co.,

if Numanna Laboratories Corp., Wadsworth, III.
Nov. 3 (letter of notification) 614 shares of 15% cumu¬
A stock. Price — At par ($100 per share).

Proceeds—For

Underwriter—None.

working capital.

by

of

each

for

notes

of stock

on Dec. 16.
from Jan. 1, 1954.

interest

at rate of $125
held as of Nov.

stockholders

four shares

expire

rights to

16;

crued

common

Price—100% and ac¬
Proceeds—To reduce

purchase equipment, to explore foreign
for working capital.
Business—Manufac¬
tures and sells fastening devices. Office—475 Fifth Ave.,

loans,
patents and
New York

17, N. Y.

Underwriter—None.

Price

exploration.

Underwriter

Koehring Co., Milwaukee, Wis.
Oct. 22 filed 50,000 shares of common
Price—To be supplied by amendment.

stock (par $5).
Proceeds—Ex¬

$1,250,000, will be used to
expended to acquire own¬
ership of Waterous, Ltd., now known as KoehringWaterous, Ltd., and to replace funds expended on im¬
provements in Koehring Co.'s plants, particularly Koeh¬
ring Southern Co.
Underwriter—Loewi & Co., Milwau¬

pected to net company around
reimburse company for funds

if Oceanic Exploration Co., San Francisco, Calif.
$2,387,500 limited partnership interests to be
offered in minimum amounts of $50,000 or in any greater
amounts that

ploration.

Oklahoma-Mississippi River Products Line, Inc.,
Tulsa, Okla. (11/17)
Oct. 26 filed $3,000,000 of 25-year subordinated deben¬
tures

due

Nov.

1, 1978, and 480,000 shares of common

|

stock

(par one cent) to be offered in units of $50 prin¬
cipal amount of debentures and eight shares of stock.
An

additional

sold

to

amendment.

shares of common stock will be
Price
To be supplied by

300,000

certain

individuals.

Proceeds

—

—

To

construct

petroleum

pipe

line.

Orange Community Hotel Co., Orange, Texas
Sept. 14 filed 8,333 shares of capital stock (par $20) and
8,333 registered 4% debentures due Jan. 1, 1984 of $100

Mass.

struct

Ludman

Corp., North Miami, F!a. (11/23)
$750,000 of 6% sinking fund convertible
debentures due Nov. 1, 1968.
Price—At par (in units of
filed

26

$100 each) and accrued interest. Proceeds — to repay
bank loans, and for new equipment and general corpo¬
rate purposes.
•

Macabe

Aug. 27
common

debt to

Underwriter—Courts & Co., Atlanta, Ga.
Inc., Portland, Ore.

Co.,

each to be offered in units of

$100 debenture. Price—$120

12,500 shares of class A
Price—$20 per share. Proceeds—To pay
Bank of California and for working capital. Of¬
stock.

Portland, Ore. Underwriter
.—Blyth & Co., Inc., Portland, Ore. Offering—Expected
(Nov. 12).

Maine

Service Co.

Public

(11/24)

35,000 shares of common stock (par $10) to
be offered for subscription by common stockholders of
record

Nov.

shares

held

24

at

rate

of

one

new

share

for

each

six

oversubscription privilege).
Rights
Dec. 8. Price—To be supplied by amend¬

(with

will expire on
ment.

Proceeds—To

bank loans. Underwriters—
Merrill Lynch, Pierce, Fenner & Beane and Kidder, Peabody & Co., both of New York,
repay

jfr Manhattan Mining Corp., Reno, Nev.
(letter of notification) 100,000 shares of common
stock. Price
At par ($1 per share).
Proceeds — For
equipment and operating claims. Office—139 North Vir¬
ginia St., Reno, Nev.— Underwriter—None.

Nov. 4

—

Manheim
Oct.

28

(Pa.)

(letter

of

Water Co.

for

2,000

shares

and

accrued

payment of installation of
Underwriter—None.
>

interest.
a

new

VMonongahela Power Co.
Oct.

30

filed

Proceeds—For

water filtration

part

plant.

merce.)
Pacific
Oct.

26

pay

Lighting Corp.

1983.

filed

800,000 shares of

stock

common

(no par).

Proceeds—To

writer— Blyth
New

&

Co.,

San

Inc.,

York, N. Y.

>

Francisco,
•-

re¬

and

>

,

•

Southwestern

Mining Co., Ilailey, Idaho (11/17)
Oct. 30 (letter of notification) 1,000,000 shares of com¬
mon
stock.
Price—At par (25 cents per share). Pro¬
ceeds—For machinery and equipment.
Underwriter—
E. W. McRoberts & Co., Twin Falls, Idaho.

Nov.
B.

(N. Y.)

Petroleum

Service, Inc., Dallas, Tex.

filed

4

—

working

Underwriter—Garrett

capital.

&

Co.,

Dallas,

Tex.
Plantation
26

Farms, Inc.

(letter

(no

(N. J.)
notification) 900

of

par).

Price—$100

North

Main

shares "of

common

share. Proceeds—To
lease land, purchase equipment and for working capital.
Office—42

St., Pleasantville, N. J.

Under¬

^ Po!y-Seal Corp.
6

(letter of notification) 1,725 shares of capital
(par $1). Price — $11 per share. Proceeds — For
working capital, etc. Business—Closures. Office — 405
Lexington Ave., New York 17, N. Y. Underwriter—None.

stock

9

(letter of notification)
(no par). Price—$21.50

4,600
per

shares

share.

of

Corp.; Union Securities Corp. and Salomon Bros. & Hutzler (jointly); Merrill Lynch,
Pierce, Fenner & Beane;
Harriman-Ripley & Co., Inc. Bids—Tentatively expected
to be

received

Nevada

on

Dec.

1.

1,000,000 shares of

Proceeds—For working capital.

com¬

Underwriter

-—None.

^-Newport Electric Corp., Newport, R. I.
Nov.

6

(letter of notification) 5,955 shares of common
stock (par $20) to be offered to common stockholders on
basis of

one new

share for each ten shares held.

Proceeds

—To finance construction.

port,

R.

I.

filed

Nov.

the

selling

Office—159 Thames St., New¬
Underwriter—Stone & Webster Securities

19

subscription by

at

rate

of

one

for

new

construction.

common

new

share for

Underwriter

each

four

—

The

First

Production Co.

April 23 filed 165,000 shares of
Price

—

$5

per

subscription by employees of the com¬
its subsidiaries under the company's Employee
Plan.

Price—To

share.

Co.

300,000 shares of commoh
(par five cents). Price—$1 per share. Proceeds—
For drilling costs.
Underwriter—Arthur R. Gilman, 29
Broad Street, New York City.
(letter of notification)

stock

1

Storer

Broadcasting Corp. (11/17)
V
j
200,000 shares of common stock (par $1).
Price
To be supplied by amendment.
Proceeds — To
certain stockholders.
Office—Miami Beach, Fla.
Under¬
writer—Reynolds & Co., New York.
i
Oct.

23

filed

,f

Strategic Materials Corp., Buffalo, N. Y.
Aug. 31 filed 198,500 shares of common stock (par $1)
to be offered for subscription by common stockholders
at

rate

—To

of

be

one

tion

of

share

new

supplied

bank loans and

by

for

each

amendment.

other

properties

share

held.

indebtedness, for further explora¬
additional

for

and

working

capital.

—

To

stock (par $1).

acquire

stock

of

common

of

(letter of notification) 100,000 shares of

equipment and exploration.

par

($1

10%

shares

stock distribution

None.

Canada.

to
on

be

issued

Dec.

connection

in

18, 1953.

with

Underwriters
w

.

.

Transmission Co.

Tennessee Gas

(12/1)

mortg'age

pipe line bonds

due Nov.

1, 1973. Purpose—To repay bank loans and for
expansion program. Underwriters — To be determined
by competitive bidding. Probable bidders: Halsey, Stuart

& Co.

Inc.; Stone & Webster Securities Corp. and White,
Co. (jointly). Bids — To be received up to II
a.m.
(EST) on Dec. 1 at office of Messrs. Cahill, Gordon,
Zachry & Reindel, 63 Wall St., New York 5, N. Y.
*
&

•

Toronto

(City of), Ontario, Canada

per

Proceeds

—

To

be'

advanced

to

Toronto

Transportation Commission and will be used to pay for
capital expenditures. Underwriters—Harriman Ripley &
Co. Inc.; The Dominion Securities Corp.; The First Bos¬
ton

Corp.; Smith, Barney & Co.; Wood, Gundy & Cp.,
Inc.; A. E. Ames & Co., Inc.; and McLeod, Young, Weir,
'<
'

'<

if Trabella Uranium Mines, Inc.,
Colorado Springs, Colo,
J
Nov. 6 (letter of notification) 1,000,000 shares of common
stock
(par 10 cents). Proceeds—For drilling and; ne')V
equipment. Office
126
South Tejon
St., Colorado
...

Springs, Colo. Underwriter—None.
★Tri Dent Corp. (N. J.)
(letter of notification) 300,000 shares of common
stock (par 10 cents).
Price—$1 per share. Proceeds^—
For working capital and for general corporate
purposes.
Office—128 Linden Ave., Jersey City, N. J.
Business—
Nov. 6

common
—

For

a

new

toothbrush. Underwriter—Charle3

Maggio, Inc., New York.

J

i,
■

fv

United Merchants &
Oct.

7

filed

Price—At

a

market

common

stock

(p&r $1).

Stobk
through secondary distributions). Proceeds
group of selling stockholders who will receive

common

shares

basis of 6 V2
Juilliard

the New York

on

or

said

None.

\

Manufacturers, Inc.

shares of
(either

574,321

the

and

share). Proceeds

Office

(11/19)

Oct. 30 filed $18,600,000 of consolidated loan debentures
due Dec. 1, 1954 to 1983.
Price — To be supplied by

the

Pershing County
Court House, Lovelock, Nev. Underwriter—None.
Silver Buckle

in

Price—At market. Proceeds—To hold¬

stock.

fractional

—To

At

distribution

for

if Sylvania Electric Products, Inc.
Nov. 5 (letter of notification) not to exceed 1,500 shares

revised.

• St. Anthony Development Co., Inc.,
Lovelock,' Nev.
—

Allen

Canada, has agreed to purchase 50,000 shares from the

Exchange

Price

Price

*

Proceeds—To repay

Co., New York, W. C. Pitfield & Co., Ltd., of Montreal,

underwriters

J.

common

Proceeds

North Star Oil & Uranium
Oct. 23 (letter of

Corp.
notification) 600,000 shares of common
stock (par five cents). Price—50 cents
per share. Proceeds—To acquire certain mining claims, etc. and for
exploration, development, drilling and working capital
Office
129 So. State St.,
Dover, Del. Underwriter Lincoln Securities Corp., New York.

be supplied by amendment.
capital.
Underwriter—None.

working

Sta-Tex Oil
Oct. 2

Neb-Tex Oil Co., to pay loans and for working capital.
Office—Northwood, Iowa. Underwriter—Sills, Fairman
& Harris of Chicago, 111. Registration statement may be

Nov. 4

'
$5),

(par

—

(par $10)
stockholders of

Corp., New York.

stock.




Under¬

rights to expire on Dec. 7. Price—To be
supplied by amendment. Proceeds—To repay bank loans

Corp., Providence, R. I.

-

stockholder.

shares held;
and

stock

common

•;

Telephone Corp. 11/20)
156,250 shares of common stock

Saint Anne's Oil

22

stock to be offered to stockholders. Price—Five cents

share.

30

,1
*

'

Co., Amarillo, Tex.

10,000 shares of

To manufacture

Tungsten Corp., Mina, Nev.

Oct.

per

Denison,

to be offered for

Boston

mon

(letter of notification)

R.

Rochester

record

Tex.

Lincoln, Neb.

'

writer—William N. Pope, Inc., Syracuse, N. Y.
•

Investment

of

pany and

Inc.

common

Proceeds—To

Geraldine

Oct.

Office—Amarillo,

Co.

per

writer—None.

stock

Trust

to be offered for

Weld

Nov.

capital.

First

Oct. 30 filed $25,000,000 of first

(11/17)

Oct. 30 (letter of notification) $300,000 of 6% convertible
debentures due 1963.
Price
At par.
Proceeds — For

stock

working

Southwestern

Nov.

(11/24)

of 5J/2%

capital debentures, series
1, 1963. Price—92J/2% and accrued interest.

Dec.

Proceeds—For

ers

(letter of notification) 170,000 shares of common
(par 10 cents). Price—$1.50 per share. Proceeds—
For working capital.
Office—Hicksville, N. Y. Under¬
writer—Joseph Faroll & Co., New York.

Oct.

Investment Co.

4 filed $700,000

due

of

Perfect-Line Manufacturing Corp.
Oct. 30

•

I

Snoose

Under¬

Calif.,
*

be determined

construction program.
Underwriters—To
by competitive bidding. Probable bidders:
Halsey, Stuart & Co. Inc.; W. C. Langley & Co. and The
First Boston Corp. (jointly); Kuhn, Loeb & Co.; Kidder,
Peabody & Co. and White, Weld & Co. (jointly); Glore,
Forgan & Co.; Lehman Brothers, Equitable Securities

($50j

par

•

•

&

(11/17)

bank loans and for advances to subsidiaries.

Nov.

$10,000,000 first mortgage bonds due

Price—At

stock.

common

Underwriters—Hamlin & Lunt, Buffalo, N. Y., and

Proceeds—For

.

one

if Porter-Cable Machine Co., Syracuse, N. Y.

(

(12/1)

of

share). Proceeds—For studio remodeling. Address-r-;
Radio
Station
WLOS, Battery Park Hotel, Ashville,
N. C. Underwriter—McCarley & Co., Inc., Ashville, N. C.

per

amendment.

(11/16)

notification)

$125,000 of 4%% first
mortgage bonds, series A, dated Oct. 31, 1953, and due
Oct. 31, 1978, to be offered to residents of Pennsylvania.
Price—100%

share of stock and

one

per

and

stock

2 filed

Nov.

Financing, Inc., Spokane,

—

unit. Proceeds—To con¬
equip hotel building. Underwriter — None.
(Subscriptions to 4,949 shares of stock and 4,949 deben¬
tures are held by a group of citizens of Orange formed
under the auspices of the Orange Chamber of Com¬

fice—1020 S. W. Taylor St.,

•today

Underwriter—Eastman, Dillon & Co., New York.

Price—To be supplied by amendment.

(letter of notification)

Spokane,!

Sprague Ave.,

Purchase

multiples of $12,500. Business—Oil ex¬
carry out testing, drilling, etc.

are

Proceeds—To

kee, Wis. Offering—Expected today (Nov. 12).

•

Mines

—

Proceeds—Fojr

share.

per

909

Wash.

Nov. 9 filed

if Lewiston, Green & Monmouth Telephone Co.,
Winthrop, Me.
Nov. 6 (letter of notification)
12,136 shares of common
stock. Price—At par ($10 per share). Proceeds—To pay
indebtedness. Underwriter—F. S. Moseley & Co., Boston,

Oct.

cents

ic Skyway Broadcasting Co., Asheville, N. C. ;
Nov. 6 (letter of notification) subscription agreements!

Proceeds—For
•

30

—

Office—West

Underwriter—The

Underwriter—None.

Co., Toronto, Canada.

stock.

mon

'

Nylok Corp., New York (11/16)
Oct. 30
(letter of notification) $125,000 of 6% con¬
vertible serial notes due Jan. 1, 1964, to be offered for

bank

Canada
Aug. 20 filed 500,000 shares of common stock (par $1)
price—To be related to the quotation on the American
Stock Exchange market. Proceeds—For working capital
Kenwell Oils &

Wash.

Price—$15.75 per share.

ers.

subscription

$1) to

Underwriter—None.

jewelry stores.

Proceeds—For construction.
Office—313
Sixth St., Redmond,
Ore. UnderwritersCamp & Co., Portland, Ore.; Wm. P. Harper & Son & Co.,
Seattle, Wash.; and others.

Exploration & Development Co.
(letter of notification) 1,000,000 shares of com¬

Aug. 20

8

lative class

Canadian).

Sept. 28 filed 672,746 shares of capital stock (par
be offered in exchange for preferred and common

Silver Dollar

Redmond, Ore.

(letter of notification) 10,000 shares of common
stock (par $5), of which 6,000 shares are to be offered by
the company and 4,000 shares by three selling stockhold¬
Oct.

.Thursday, November 12, 1953!

..

in

exchange for outstanding preferred
D. Juilliard & Co., Inc., on the

stock of A.

shares of United Merchants stock fdr each

common

or

preferred

share.

Underwriter L*

Statement effective Oct. 26.

—

Mining Co., Wallace, Idaho
'
Oct. 29 (letter of notification) 721,065 shares of chmmon
stock.
Price—At par (10 cents per share). Proceeds—
To develop properties. Address—P. O. Box 1088, Wal¬
lace, Idaho. Underwriter—None.

if United Merchants & Manufacturers, Inc.
Nov. 9 filed $500,000 of interest on Employees Stock
Purchase Plan for 1954 and 254,122 shares of common
stock for the Executive and
Plan to be offered to

Employees Restricted Optipn

eligible employees of the company

and its subsidiaries. Underwriter—None.

!

■

Number 5272

Volume 178

United

#

The Commercial and Financial Chronicle

...

Rayon Mfg. Corp. (Netherlands)
(12/3)
';A. K. U." American depositary receipts for

Oct. 9 filed

American

200,000

representing

shares

10,000

ordinary

chares of A. K. U. at the rate of 20 American shares for

share of Hfl. 1,000

each ordinary

be supplied by amendment.

who

purchased

value.

par

Price—To

Proceeds—To selling stock¬

V

.

'

it Wyoming Oil Co., Denver, Colo.
Nov. 3 (letter of notification) 5,000,000 shares of common
stock (par five cents). Price—0V2 cents per share. Pro¬
ceeds
For drilling expenses. Office — 301 Kittredge
—

Underwriter

Bldg., Denver, Colo.

Robert W. Wilson,

—

Denver, Colo.

1 '

•'

United States Finishing Co.

it Wyoming Oil & Exploration Co., Las Vegas, Nev.
Nov. 3 (letter of notification) 300,000 shares of common
stock. Price
At par ($1 per share). Proceeds — For
leases and drilling expenses. Office—105 Friedman Bldg.,
—

300 Fremont

Underwriter—None.

St., Las Vegas, Nev.

Sept. 23 filed 240,000 shares of common stock

(no par)
being offered in exchange for the 15,000 outstanding com¬
mon shares of Aspinook Corp. on the basis of 16 shares

least 80%

pires on Nov.

of the

13.

Aspinook shares.

The offer

ex¬

Statement became effective Oct.

13.

^ United Stockmen's Investment Co.,
Las

Vegas, Nev.
Nov. 2 (letter of notification) 2,400 shares of clasjs A noncumulative preferred stock (par $100) and 2,400 shares
«of class B common stock (par $25) to be offered in units
«of four shares of each class of stock. Price—$500 per unit.
Proceeds—For construction of office building.
Office—

Industrial

1606

Las

Road,

Vegas,

Nev.

Underwriter—

INone.

Prospective Offerings

(letter of notification) 22,500,000 shares of com¬
mon stock.
Price—At par (1 cent per share).
Proceeds
—For mining and drilling.
Office — 602 First National

Bank

Bldg., Denver 2, Colo.
Inc., Denver, Colo.

Underwriter—Kamp & Co.,

Virginia Electric & Power Co.

construction program.

construction. Underwriters
competitive bidding. Probable
Halsey, Stuart & Co. Inc.; The First Boston
Corp.; Kuhn, Loeb & Co. and Union Securities Corp.
(jointly); Harriman Ripley & Co. Inc. Bids—Tentatively
bank loans and for

Probable bidders: Stone & Web¬

ster

Securities Corp.; Blyth & Co., Inc.; Merrill Lynch,
Pierce, Fenner & Beane, and Kidder, Peabody & Co.

Bids—To be received up to 11
Boom 735, 11 Broad St., New

a.m.

(EST)

on

Dec.

1 at

York, N. Y.

ers

on

raise

Price—$100

stock

&

er

ferred

.

per

share.

Pro¬

Office

—

220 South

Underwriter—None.

ceive

common

cash

into company of Puget Sound Pow¬
the basis of one-half share of pre-

one-half

and

Sound

on

of

common

for

each

Puget

share to holders who do not elect to

the

at

share

rate

of $27

per

sufficient

of

estimated

Securities

Union

be

may

Previous bond issue

Co.

4"

.

common

stock

to

$3,000,000. Proceeds—For

Corp.

and

Smith, Barney &
placed privately.

was

re¬

27

Refining Co.
it

year

will

that

be

proposed

debenture

around

reported company's common stock

was

bylpouthern Union Gas Co.)

holo^rs/df the parent company
a proposed divestment plan.

(held

may be offered to stockon a pro

rata basis under

share. Underwriter—

Bagdad Copper Corp.
reported company has advised stockhold¬

was

stock (par 50
$50 debenture and

Price — To be supplied by amendProceeds—From sale of units and 1,125,000 addi¬
stock and private sale of

t)00,000 first mortgage bonds, to be used to build

$55,-

1,030
Underwriters—White, Weld &
a

Co. and Union Securities
*

it had revised downward from

ers

(11/23)
announced

was

Corp., both of New York.
tterlng—Postponed indefinitely.

Nov. 9 it

to

of collateral trust 4% bonds due serially
Proceeds—Together with treasury cash,

refund $65,000,000 collateral trust 4%

held

bonds due 1965

by the Reconstruction Finance Corporation.

Commonwealth
Oct.

24

Holdings Corp.

bonds

constituting a lien on the gas properties would be
public investors by Edison as the next step in
financing its $1,100,000,000 postwar construction pro¬
gram. Upon transfer of the properties, Northern Illinois
Gas Co., the new gas company to be formed would as¬
sume the sale obligation of the bonds. Probable bidders:
sold to

Halsey,

Stuart &

Co. Inc.; Glore, Forgan & Co.; The
Corp.; Kuhn, Loeb & Co., Lehman Brothers
Corp. (jointly).

First Boston

and American Securities

it Consolidated Edison Co. of New York, Inc.
10 it was reported company plans this week to
apply to the New York P. S. Commission for authority to
issue and sell $35,000,000 of 30-year first and refunding
mortgage bonds, series J, due 1984. Proceeds—To repay
bank

loans

and

it

announced

was

plans to issue and

company

publicly $2,000,000 of convertible debentures. Pro¬
For development of Stanwell Oil & Gas Ltd.,

ceeds

—

of Hinde & Dauch Paper Co. on the basis of IV3
of West Virginia Pulp stock for each Hinde &

&

Co.

Inc.

The

and

Illinois

Central
Oct.

30 it

was

California

First

Co.

ceeds

Dauch

Underwriters

Underwriter—

Empire Petroleum Co., Ogden, Utah
3,000,000 shares of com(par 10 cents). Price—5 cents per share.

(letter of notification)

stock

Proceeds

—

For

Electric

announced

&

Gas

Utah.

Underwriter

—

working capital, to acquire
Office—812 Eccles Bldg., Ogden,
Samuel B. Franklin & Co., Los

Angeles, Calif.
•

Worcester County

Electric Co.

(11/18)

company

intends to offer and

Proceeds—To repay bank loans and for

new

construction.

Underwriters-^—To be determined by com¬
bidding. Probable bidders: Kidder, Peabody &
Co.,-(Blyth & Co., Inc. and White, Weld & Co. (jointly);

petitive

-

To repay bank

loans and for new construction.
(1) For preferred stock—Stone & Web¬

—

Securities

by

Corp., New York.
competitive

(2) For bonds—To be

bidding.

Probable bidders:

Halsey, Stuart & Co. Inc.; Stone & Webster Securities
Corp.; Kidder, Peabody & Co. and White, Weld & Co.
(jointly).
Central
Oct.

7

it

Lehman

Maine

was

Power Co.

reported

company

plans sale

The

First

Boston

quarter of 1954 of $10,000,000 common stock after
distribution by New England Public Service Co. of its
of

Central

Maine

Power

Co.

common

stock.

Probable bidders:

Blyth & Co., Inc. and Kidder, Peabody
& Co. (jointly); Coffin & Burr, Inc.; A. C. Allyn & Co.,
Inc. and Bear, Stearns & Co. (jointly); Harriman Ripley
& Co.,

shares of
on

one

of

Cleveland

Nov.

s

Ofn

r)V

Workers
21

Loan Co., Dubois, Pa.
(letter of notification) $200,000 of

subordinated
*

(in

debentures

Proceeds—For

working

Oct., 1963. Price—At par
and accrued interest.
capital. Underwriter—Blair F.

Claybaugh & Co., Harrisburg and Pittsburgh, Pa.




four

share-s

24.

outstanding

Price—$28

capital and surplus.

as

capi¬
each

of Oct. 27; rights expire

on

Proceeds—To increase
Underwriter — McDonald & Co.,

per

share.

Cleveland, Ohio.

each)

on

subscription

shares held

Jan. 22, 1954.

as

of Jan.

Unsubscribed
Price—To be

shares will be offered first to employees.
determined by company and announced on Jan. 4, 1954.
Proceeds—For construction program. Underwriters—To
be determined by competitive

bidding. Probable bidders:
Morgan, Stanley & Co.; Harriman Ripley & Co. and The
Corp. (jointly); Lehman Brothers. ,Bids—

^

ToJ^e. received on Jan. 6.
Delaware Power & Light Co.
Oct. 5 it

was

announced company

plans to issue and sell
$10,000,000 of first mortgage and collateral

Probable bidders:
Boston

Corp.

Halsey, Stuart & Co. Inc.; The First
Blyth & Co., Inc. (jointly); White.

and

Weld

& Co. and Shields & Co.
(jointly); Union Securi¬
Corp.; Lehman Brothers; Morgan Stanley & Co.;
Kuhn, Loeb & Co. and Salomon Bros. & Hutzler (jointly);
W. C. Langley & Co.

Detroit Edison Co.
March 24

it was announced company plans to issue an
unspecified amount of convertible debentures due 1963

construction

costs.

authorized the

2

it

was

interest rate not exceeding

reported company

debentures.

on

April 14

Underwriter—None.

was

announced company

plans sale of $7,000,-

collateral trust mortgage bonds due 1973.
Under¬
writers—To be determined by competitive bidding. Prob¬
able bidders:
Halsey, Stuart & Co. Inc.; Estabrook &

Co. and Stone & Webster Securities Corp.
(jointly); The
First Boston Corp., White, Weld & Co. and Kidder, Pea¬

body & Co. (jointly); Glore, Forgan & Co. and Harriman
Ripley & Co. Inc. (jointly).
•

Erie

Oct.

RR.

it

2

(12/10)

reported company plans to issue and sell
$5,400,000 equipment trust certificates to be dated Jan.
was

15, 1954 and due annually 1955-1969, inclusive. Bids —
to be received on Dec. 10. Probable bidders:

Expected

Halsey,

Stuart & Co. Inc.; Salomon Bros. & Hutzler;
Kidder, Peabody & Co.; Blair, Rollins & Co. Inc.
Essex County

Sept.

it

21

Electric Co.
reported

company plans issuance and
of $4,000,000 30-year first mortgage bonds. Under¬
writers
May be determined by competitive bidding.
was

sale

—

Probable

bidders:

Halsey,

Stuart

&

Co.

Brothers, Merrill Lynch, Pierce, Fenner
Union Securities Corp. (jointly).
28

it

Inc.;
&

Lehman

Beane and

Inc., Pittsburgh, Pa.

reported

company plans issue and sale
$1,600,000 6% convertible debentures. Underwriter—
McCormick & Co., Chicago, 111.
was

it Fruehauf Trailer Co.
Nov. 5 it was reported early registration is planned of
$10,000,000 convertible subordinated debentures due 1973.
Underwriter—Lehman
General

Oct.

may

Meeting—Stockholders

new

Eastern Utilities Associates

•

Central Power & Light Co.
March

carry an

which may first be offered for subscription by
stockholders. Proceeds—To retire bank loans and to meet

of

10-year 7%

due

denominations of $500

Expected early in

(1/6)

share for each 10

Firth Sterling,
Bank

Nov. 2 offering to stockholders of 140,625 shares of
tal stock (par $16) on basis of one new share for

Oct.

—

stock to shareholders for

common

basis of

Oct.

National

Brothers; Merrill Lynch, Pierce, Fenner &
Beane; Equitable Securities Corp. Bids — Tentatively
scheduled to be received by company at its office, 441
Stuart St., Boston
16, Mass., up to noon (EST) on
'

Offering

application with Michigan P. S.
authority to offer 679,436 additional

for

7, 1954; rights to expire

Inc.

Central

Nov. 18.

_

Corp.

Consumers Power Co.

during the

first

holdings

Oct. 12 filed 75,0G0 shares of cumulative preferred stock
(par $100).

Underwriters—

000

Co.

additional

leases, drill well, etc.

^

ster

—

determined

Western

enon

construction.

January.

Feb. 20 it

preferred stock, par $100, later this year and $4,000,000
of first mortgage bonds about the middle of 1954. Pro¬

shares

None.

Oct. 22

new

by competitive bidding. Probable bid¬
ders: Halsey, Stuart & Co. Inc.; Morgan Stanley & Co.;

newly acquired "subsidiary. Underwriters—Blair, Rollins

(in addition to 70,400 shares of common stock to
stockholders) an issue of 15,000 shares of cumulative

Sept. 28 filed 1,270,344 shares of common stock (par $5)
being offered in exchange for common stock (par $10)

*

for

To be determined

4%)

sell

West Virginia Pulp & Paper Co.

18.

Co.

Gale, Chairman, announced that if the
separation of the gas and electric properties is carried
out, a substantial block, perhaps $60,000,000, of mortgage

—

The offer will expire on Nov.

Edison

Willis

19

(about $55,000,000 to
Blair

sell

(par 50
cents). Price—To be supplied by amendment. Proceeds
—Together with other funds, to be used to build pipetine. Underwriters
White, Weld & Co. and Union Se¬
curities Corp., both of New York. Offering—Postponed
Indefinitely.

share.

plans to offer to its

$25) on a l-for-5 basis held on Nov. 23; with rights to
expire on Dec. 10. Price—$45 per share. Proceeds—To
increase capital and surplus.

in 1 to 16 years.

June

West Coast Pipe Line Co., Dallas, Tex.

reported company is planning to issue and

was

sell $60,000,000

Of-

Nov. 20 filed 1,125,000 shares of common stock

'

company

ties

common

share of stock.

crude oil pipeline.

it

Proceeds—For construction program.
Un¬
derwriters—To be determined by competitive
bidding

it Baltimore & Ohio RR.

mile

Halsey, Stuart & Co. Inc.;

trust bonds.

15, 1964, and 580,000 shares of
cents) to be offered in units of

common

6

in 1954 about

$14,000,000 to between
$7,000,000 and $8,000,000 its needs for new financing.

tional shares of

bidding. Probable bidders:
Morgan Stanley & Co.

Aztec Oil & Gas Co.

Oct. 26 it

itnent.

repay bank loans and for construction pro¬
Underwriters—To be determined by competitive

First Boston

West Coast Pipe Line Co., Dallas, Tex.
Nov. 20 filed $29,000,000 12-year 6% debentures due Dec.

:'one

ceeds—To
gram.

Commission

announced

was

this

later

Aug. 11 it

None.

one

System, Inc.
announced company plans to issue and
sell later this year $40,000,000 of new debentures.
Pro¬
was

Nov.

"4

$60,000,000.
The
exact nature and timing of the financing are still to be
determined.
Stockholders voted May 5 to increase the
authorized debt from $75,000,000 to $150,000,000.
Pro¬
ceeds—To be used to help pay for a $100,000,000 convstruction program for 1953. Underwriters—Smith, Bar¬
ney^ Co. may head group.

(no par) to be issued in connection with

Light Co.

basis

additional

Atlantic

Washington Water Power Co.
May 7 filed 1,088,940 shares of $1.28 cumulative con¬
vertible preferred stock (par $25) and 1,088,939 shares of
the proposed merger

Columbia Gas

Oct. 30 company filed an

ceeds—To discharge short-term indebtedness and for im¬

provements and expansions to plant.

l-for-10

a

an

issue

common

,-L.

11.

construction program. Underwriters—For common stock

March

Ave., Warren, O.

Jan.

on

Electric Co.
England, President, announced that the com¬
pany plans to issue and sell early next year about $4,000,000 of new bonds and make an offering to stockhold¬

Ipreferred

Bark

new

Oct. 5 B. L.

Oct. 27 (letter of notification) 3,000 shares of $5 dividend

(no par).

Brothers

(jointly); Salomon Bros. & Hutzler.

by

scheduled to be received

Warren Telephone Co., Warren, Ohio

stock

determined

be

bidders:

Atlantic City

(12/1)

Underwriters—To be determined

t)y competitive bidding.

■

it Appalachian Electric Power Co. (1/11)
Nov. 10 it was announced company plans to issue and sell

•

Oct. 28 filed 558,946 shares of common stock (par $10).
Price—To be supplied by amendment.
Proceeds—For

Lehman

stockholders 11,000 additional shares of capital stock (par

it American Louisiana Pipe Line Co.
Nov. 10 company, a subsidiary of American Natural Gas
Co., asked Federal Power Commission to authorize con¬
struction of a $130,000,000 pipe line,
to be financed
through the issuance of $97,500,000 of first mortgage
bonds, $12,000,000 of interim notes convertible to pre¬
ferred stock at option of company, and $20,500,000 of
common stock (par $100), the latter to be sold to parent.

—To

Oct. 19

Corp.;

Glore, Forgan & Co. (jointly); Blyth & Co., Inc.,
Harriman Ripley & Co., Inc. and Smith, Barney & Co.

New York

repay

Uranium, Inc., Denver, Colo.

Securities

and

Nov.

$20,000,000 first mortgage bonds due 1984. Proceeds—To

Ute

Webster

&

41

it Commercial State Bank & Trust Co. of

of Finishing stock for each share of Aspinook stock. The
offer is conditioned upon its acceptance by the holders
of at

Stone

April 6 it

the

ordinary shares from the
company, the proceeds to be used by it for capital addi¬
tions to
plants and facilities.
Underwriter — Lazard
Freres & Co., New York.
holders,

(1869)

issue and aell

60,000 shares of new preferred stock. Underwriters—To
be determined by competitive bidding. Probable bidders:

23

vote

on

it

Brothers, New York.

Tire & Rubber Co.
was

announced

approving

a

stockholders

on

Dec.

3

will

proposal to authorize 350,000 share?

Continued

on

page

42

*

42

The Commercial and Financial Chronicle

(1870)

Continued
of

$100

from

preferred

par

Boston Corp.

41

page

stock.

Lighting & Power Co.
reported company plans some new fi¬
nancing to provide funds for its construction program.
Bidders for about $25,000,000 of bonds may include HalHouston

was

Co. Inc.; Kuhn, Loeb & Co.; Union
Lehman Brothers; Smith, Barney &
Kidder, Peabody & Co.; Equitable Securities Corp.

sey, Stuart &
curities Corp.;;

Power

Se¬
Co.;

to

Snake

construction of three hydro-electric projects

finance

River, Idaho.

If approved, the financing will

stock.
would
Final
market conditions.

preferred stock; and $52,150,000 of common
Throughout the financing period, the company
borrow and repay $29,000,000 of short-term loans.

financing details would depend on

announced that to complete the

was

construc¬

tion program

through 1955, it is estimated that the com¬
pany will require approximately $55,000,000 in addition
to proceeds from the common stock offerings in October
and from the sale of $25,000,000 of bonds this week, and
from funds expected to be provided by depreciation ac¬
cruals and retained earnings. The nature, amounts and
timing of such additional financing will depend in part
on
construction progress and market conditions exist¬
ing from time to time.
Maier Brewing

18 it

rate of four

common

stock to its stockholders at

shares for each

new

share held.

Prcoeeds— To help finance

share.

plant.

Co., Los Angeles, Calif.
company will offer 400,000

announced

was

additional shares of

per

a

Price—$5

new

bottling

Underwriter—None.

★ McBride Oil & Gas Corp., Houston, Tex.
8 it was announced that early registration is ex¬
of approximately $5,000,000 of common stock.

Nov.

Price—Expected to be about $2 per share. Proceeds—
For expansion program.
Underwriter — Bryan & Co.,

Houston, Tex.

of

was

Milwaukee Gas Light Co.

$3,000,000 bonds. Underwriters—May be
by competitive bidding. Probable bidders:
Halsey, Stuart & Co. Inc.; Merrill Lynch, Pierce, Fenner
& Beane and Union Securities Corp. (jointly); Lehman

Co. Inc.; Glore, Forgan &
(jointly); Smith, Barney &
Co., Inc. (jointly); Kuhn, Loeb & Co.;
& Co.; Harriman Ripley & Co. Inc.
&

Brothers

Co. and Lehman
Co. and Blyth &

stockholders will vote Oct.

1

the authorized common stock (no par)
shares (858,047 shares outstanding) to 3,and on approving a 2-for-l stock split.
This will place the company in a position to
proceed
promptly with any new financing that may become
necessary.
Immediate offer not contemplated. Under¬

writers—May be determined by competitive bidding.
Probable bidders: Kidder, Peabody &
Co.; Blyth & Co.,
Inc.

(City of)

was reported that
early registration is expected
$22,844,00 bonds due in 1 to 19 years. Underwriters
—Probably Shields & Co., Savard & Hart and Halsey,
Stuart & Co., Inc.

of

if Montreal Transportation Commission
Nov. 5 it
will

be

was

reported that

offered

following

an

issue of $15,000,000 bonds

financing

City

of

March

reported that this company plans to
pipeline from Canada to
the Pacific Northwest by the issuance and sale of $66,it

23

was

companies and other institutional investors and $9,-

ance

000,000 of 5% debentures and 1,400,000 shares of common
6tock at $10 per share publicly

in the United States ana
Canada. Underwriter—Morgan Stanley & Co., New York.
Ohio Edison Co.

Oct. 22 it

Corp.
Brothers; Kidder, Peabody & Co.

(jointly);

Oct. 8 company applied to Rhode Island P. U. Commis¬
for
authority to issue 150$0fL shares of pre¬
ferred stock (par $50).
Underwriter — Previous
sion

pre¬

ferred

stock

offer

(in

1940) was handled by The
First Boston Corp. If sold
through competitive bidding,
probable bidders may include The First Boston
Corp.;
Merrill

Lynch, Pierce, Fenner & Beane and Union Se¬
curities Corp.
(jointly); Blyth & Co., Inc. and Harriman
Ripley & Co. Inc. (jointly); White, Weld &
Co.; Lehman
Brothers and Goldman, Sachs & Co.
(jointly); Kidder,
Peabody & Co. and Stone & Webster Securities
Corp.
(jointly).
★ New York, New Haven & Hartford RR.
Nov.
and

10

sale

future.

it
of

was

reported

company

$6,600,000 equipment trust

Probable

Salomon Bros. &

ctfs.

in

the

near

bidders:

Halsey, Stuart & Co. Inc.;
Hutzler; Kidder, Peabody & Co.; Blair'

oversubscription privilege). Price—Ex¬
on Jan.
11.
Proceeds—For con¬

an

be

to

struction

—




Inc.; The First

Airlines, Inc., New York

Aug. 11 it

Underwriters—To be determined
bidding.
Probable bidders:
Morgan

program.

Bear,

Stearns

&

(jointly); The First Boston Corp,; Merrill Lynch,
Pierce, Fenner & Beane and Kidder, Peabody & Co.
(jointly); Glore, Forgan & Co. and White, Weld & Co.
(jointly). Bids—Expected to be received on Jan. 13.
Ohio Edison Co.
Oct. 22 it

reported

was

company

tentatively plans to issue

issue of $30,000,000 first mortgage bonds due

an

Proceeds

—

construction.

new

(1/19)

For repayment of bank loans and for
Underwriters

To be determined by
Probable bidders: Halsey, Stuart &

competitive bidding.

—

Co.

Inc.; Morgan Stanley & Co.; The First Boston Corp.;
Glore, Forgan & Co., White, Weld & Co. and Union Se¬
curities Corp. (jointly). Bids—Expected to be received
on

about Jan. 19.

or

announced

was

secure

cargo

Jenkintown, Pa.

named

by
competitive
Stanley & Co.; Lehman Brothers and

Nov. 5 it

company plans future public
transport aircraft.

(12/7-10)

was

reported company plans to offer $1,000,000
12-year subordinated debentures. Underwriter—

5%%
Stroud

&

Co., Inc., Philadelphia, Pa. Offering—Expect¬
Registration—Planned for be¬

ed about mid-December.
tween Nov. 16-20.

Seaboard Finance Co.

Oct.

29 it was reported
company may offer publicly
$20,000,000 of debentures before the end of this vear.

Underwriter—Probably

The

First

Boston

Corp.,

York.

New

Sky Ride Helicopter Corp.
Sept. 3 it was announced that the company contemplates
issue and sale of 1,490,000 additional
shares of capital
stock (no par), following
completion of present offering
of 10,000 shares at
$2 per share.
Offering—Expected In
November

December.

or

Office—1705—38th

St.,

S.

E..

Washington, D. C.
Ormond
10

Corp., Albuquerque, N. M.

it

nationally.

was
an

announced

issue

company

of stock,

Office—5003

plans to register

which will be offered

Central Avenue, N. E.,

Albu¬

N. M.

querque.

June

25

before

the

build

Federal

335-mile

a

Florida at

Authorized company to issue a maximum

FPC

South Georgia Natural Gas Co.
Sept. 28 it was reported that an, application is pending

an

Power

pipe

Commission

line

for authority to
Alabama, Georgia and
$8,141,518. Underwriter-

in

estimated cost of

Shields & Co., New York.

Otter Tail Power Co.
of

★ Southern Pacific Co.

company's 1953 and 1954 construction programs prior to
arranging for long-term financing. Underwriters—May
be Glore, Forgan & Co. and Kalman & Co.

Bids will be received up to noon
(EST) on Dec. 3 for
the purchase from the
company of $5,925,000 equipment
trust certificates due
annually on Nov. 1 from 1954 to
1968, inclusive. Probable bidders: Halsey, Stuart & Co.

$4,000,000 unsecured promissory notes to banks, the
proceeds to provide funds to temporarily finance the

Bank of San Francisco

(12/3)

Inc.; Salomon Bros. & Hutzler; Kidder, Peabody &
Co.;

(Calif.)

was announced that company is offering stock¬
holders of record Oct. 26 the right to subscribe for
37,400
shares of common stock (par $20) on the basis of two

shares for each three shares held; rights to expire
Nov. 25. Price—$25 per share. Proceeds—To increase

Blair*, Rollins & Co., Inc.
Southwestern

Development Co.
Westpan Hydrocarbon Co. below.

See

new
on

capital and surplus. Underwriters—Elworthy & Co. and
Shuman, Agnew & Co., both of San Francisco, Calif.
Pacific Northwest

mile

Pipeline Corp.

the
of

application

transmission

Basin in

New

Pacific

proposing

line

Mexico

extending

and

Northwest.

to

construct

from

Colorado

Estimated

to

the

a

San

market

overall

1,466Juan

areas

capital

in

cost

the

project is $186,000,000, including $2,000,000 for
working capital. Financing is expected to consist of first
mortgage pipe line bonds and preferred and common

Underwriters—White, Weld & Co. and Kidder,
Peabody & Co., both of New York, and Dominion Secu¬
rities Corp. Ltd., Toronto, Canada.
Pacific

July 2 it
sell

to

its

stockholders
on

a

American

plans to
additional

company

1,004,603

l-for-7 basis.

Proceeds—To

None.

issue

and

shares

Price—At par

of

(100 per

bank loans.
Underwriter—
Telephone & Telegraph Co., parent,
repay

91.25%

of Pacific's outstanding stock.
expected until the early part of 1954.

owns

Not

announced

Pennsylvania RR.

Offering—

(EST)

$4,230,000 equip¬
annually from March 1,
1968, inclusive. Probable bidders: Halsey, Stuart
& Co. Inc.; Salomon Bros. &
Hutzler; Kidder, Peabody &
1954 to

Co.; Blair, Rollins & Co. Inc.
Portland General Electric Co.

July 22, Thomas W. Delzell, Chairman, and James H.
Polhemus, President, announced that financing of its
1953

construction program, which will range between
$8,700,000 and $9,200,000, is being accomplished by means
of

bank

loans

under

a

credit

November, 1953.

6

it

was

announced

company

plans

arrangement

which

will

Repayment of the loans at

to

issue

and

sell

About:$20,000,000 of securities (to consist of around
$12,000,000 bonds; from $2,000,000 to $3,000,000 of pre¬

ferred-stgck; and the remainder in comrpon stock, the
latter to 7be

offered

first

to

stockholders

on

a

l-for-13

basis).

Underwriter—Dillon, Read & Co., New York.
Offering—Expected in January or February 1954.
Suburban Electric Co.

Sept.
sale

28
of

it

was

about

determined

reported

$4,000,000

by

company

plans

issuance

and

bonds.

competitive

Underwriters—May be
bidding. Probable bidders:

Halsey,-Stuart & Co. Inc.; Merrill Lynch, Pierce, Fenner
& Beane and

Union

Securities Corp.

(jointly); Lehman

Brothers; Kidder, Peabody & Co.
;

Oct.

14 it was announced that
company now plans to
issue $29,000,000 in l-to-5y2-year serial
notes; $71,000,000
in 20-year, first mortgage
bonds; and $24,440,000 in sub¬
ordinated long-term debentures and
4,100,000 shares of
common stock to
be sold to the public.
Proceeds—To

finance construction of

a natural
gas pipe line from the
Canadian Peace River field to western
Washington and

Oregon. Underwriter—Eastman, Dillon

(11/17)

Bids will be received by the
company up to noon
on Nov. 17 for the
purchase -from it of

mature in

Southwestern Public Service Co.

Aug.

West Coast Transmission Co.

Telephone & Telegraph Co.
was

capital stock
share.

Rollins & Co. Inc.

New York State Electric & Gas
Corp.
Feb. 27 it was reported that
company may, later in 1853,
issue and sell
$20,000,000 first mortgage bonds. Under¬
writers
To be determined
by competitive bidding.
Probable bidders:
Halsey, Stuart & Co.

it

was
reported early registration of $50,000,000
(payable in U. S. funds) is expected. Underwriter
—The First Boston
Corp., New York.

★ Ritter Finance Co., Inc.,

(with

pected

ment trust certificates to mature

is planning issuance

5

stock

stocks.

Narragansett Electric Co.

Nov.

financing to

Montreal.

Lehman

12.

bonds

Riddle

substitute

Securities

Jan.

on

★ Quebec Hydro-Electric Commission

(1/13)

Mystic Valley Gas Co.
Sept. 21 it was reported company plans issuance and sale
of about $6,000,000 of bonds.
Underwriters—May be de¬
termined by competitive bidding. Probable bidders: Hal¬
sey, Stuart & Co. Inc.; Merrill Lynch, Pierce, Fenner &
Union

to be received

reported company plans to offer for sub¬
scription by its common stockholders of record Jan. 13,
on a l-for-10 basis, 527,830 additional shares of common
was

Jan 29 company received FPC permission to file a third

and

Bids—Tentatively expected

000,000 of 4y2% first mortgage pipeline bonds to insur¬

Underwriter—Probably Shields & Co., New York.

Beane

Proceeds—To repay bank loans and for new con
Underwriters—To be determined
by competi
bidding. Probable bidders: Halsey, Stuart & Co. Inc.
Blyth & Co., Inc.; Kuhn, Loeb &
Co.; The First Boston
Corp.; Glore, Forgan & Co.; Harriman
Ripley & Co. Inc.
tive

Oct. 28 it

Nov. 5 it

Probable bidders:
bidding.
Halsey, Stuart & Co. Inc.;
Kuhn, Loeb & Co.; The First Boston Corp.;
Harris, Hall
& Co. Inc.; Harriman
Ripley & Co., Inc. and Union Se¬
curities Corp.
(jointly); Lehman Brothers: Kidder, Pea¬
body & Co.; Blyth & Co., Inc. and Smith,
Barney & Co.
(jointly).

1984.-

Northwest Natural Gas Co.

Pacific National

if Montreal

000 electric generating plant to be
constructed in Denver,
Underwriters—To be determined by competitiv

struction.

with the SEC

announced

company is planning to float an
issue of $15,000,000 first
mortgage bonds, due 1984, early
Proceeds—For financing, in part, a $17,000,-

next year.

and

Northern Illinois Gas Co.

March

Power & Light Co.

Public Service Co. of Colorado
13 it was reported

Oct.

Nov. 10 it

See Commonwealth Edison Co. above.

Kidder, Peabody
1

financing

★ Public Service Co. of Indiana, Inc.
(1/12)
was reported the
company is planning to issue
sell $25,000,000 first
mortgage bonds, series K, due

Brothers; Kidder, Peabody & Co.

1984.

July 7 company sought SEC approval of a bank loan
of $9,000,000 the mature Aug. 1, 1954. These borrowings,
plus retained earnings, are designed to finance expansion
pending formulation of permanent financing prior to
maturity of notes. Probable bidders for bonds: Halsey,

Minnesota

reported that company plans issuance and

about

determined

and sell

Aug. 3 it was
on
increasing
from 2,000,000
000,000 shares

■

.

Co.

pected

Stuart

t:

sale

mortgage bonds. Previous bond
done privately through Blyth &
Co., Inc.

Colo.

York.

finance its proposed 1,300-miles

★ Long Island Lighting Co.

April

Corp.
plans to issue and sell
in January all or part of 300,000 authorized shares of
preferred stock (par $10), subject to approval of stock¬
holders on Dec. 17. Underwriter—J. G. White & Co., New

$105,000,000 of bonds through 1962; $27,400,000

of

Nov. 9 it

North American Acceptance
15 it was reported company

Oct.

Sept. 21 it

Co.

Inc. and Bankers Trust
Co., New York, testified before the Federal Power Com¬
mission that this company plans to raise $184,550,000
on

was

Brothers; Harriman Ripley & Co., Inc.

North Shore Gas Co.

Aug. 6, officials of Blyth & Co.,

consist of

additional $1,500,

an

000 needed for the rest of the
year, will be accomplish
either by expansion of the credit
arrangement or by th
sale of first

Lehman

/

Idaho

maturity, plus the procurement of

Co., Inc. and Smith, Barney & Co. (jointly); Hemphill,
(jointly); Kidder, Pea¬
body & Co. and Salomon Bros. & Hutzler (jointly);

There are said to be no
these shares when auth¬

orized.

Thursday, November 12, 195'

Noyes & Co. and Drexel & Co.

present plans for issuing any of

Sept. 25 it

(jointly); Blyth

and Glore, Forgan & Co.

&

..,

& Co., New York.

Westpan Hydrocarbon Co.
July 1 SEC granted Sinclair Oil Corp. an extension of
six months from June 21, 1953, in which to
dispose of Its
holdings of common stock in Westpan and the South¬
western

Development Co. Sinclair owns 384,860 shares
(52.85%) of the stock of each of the other two companies.
Underwriter—May be Union Securities Corp., New York.
Williston

Basin Pipeline, Inc.,
Billings, Mont.
21, A. W. Hartwig, President, announces company
plans to build a pipeline from the Billings-Laurel refin¬
ing area to Glendive, Mont., to cost approximately $7,000,000. Financing expected to be done privately. UnderOct.

writesrrrPiRon, Read & Co. Inc., New York.

Number 5272

Volume 178

...

financing would have to carry

attractive

coupon

i

Eliminations

long-term re¬

that any attempt at

a

investors.

to

States

States

United

The

While

down in

directions

some

as

new

slowing

be

to

appears

money

for

demand

the

far as

as

concerned, this quite

industry is

evidently is not the case with the

pipeline companies.

gas

This
-

issue market still

The new

a

with

million
of

the dike.-Recent offer¬

break in

of

tug

it

be

capital.
Largest
Louisiana

new

American

is

mid-

projected

Co.'s

Line

a

cost

to

estimated

line

side and banking interests

Continued

from

companies

Insurance

had

taste of

a

yield basis

to 3.60%

3.50%

months

ago,

on

a

few-

land

And

Line

$5.75

that

sets

of

value

Sept. 30, 1953.

on

On

Inc., revealed
$7,189,535 and
per
share of

Fund,

asset

net

a

assets

net

in

invested

were

common

in

balance

the

bonds

Pacific

5,000

&

Gas

included

Rock

3,200

and

stocks

of

Light were eliminated.

investment problem if

an

views

their

prospective

the

on

Report accompanying the four cent
dividend sent to Wisconsin Invest¬

Shareholders increased to
to provide for its maturity of $10 3,570, the largest number in the
billion of one-year, 2%% notes. company's history.
now

and the month-end

pany.

71 different se¬

The Fund held

doubted, in view of indi¬
cations
that
the Treasury
will
is

It

curities at the end of the

quarterly

that

do, period. Principal changes during
it will attempt to refinance the quarter were as follows:

the

impending

have some deficit financing to

maturity

a

on

first

the

for

REPORT

THE

were

is

and

Reserve
among

lion of

Chemical

Allied

since it
Federal
government funds

particularly so
calculated
that
the
is

Bank

Dye

&

stores,

ASSET

NET

de

Eastman

value

Fund, Inc.

Mutual

Vegh

of

share

per

to

a

just

report

issued

of

Insurance

small member

with

connect

November

NORFOLK SOUTHERN

5, 1953.

RAILWAY COMPANY,

American -Standard
PREFERRED DIVIDEND

,

COMMON
A
on

DIVIDEND

quarterly dividend of $1.75 per share
the Preferred Stock has been

1953

1,

December

payable

declared,

to

stock¬

of business

at the close

holders of record

Have

of

prised

and

contacts,

and

the

share and

A dividend of 25 cents per

Stock have

Common

relocate

outside

pensating

salary.

Commercial
25

of

city

Box

experience

for

ing

com¬

W

all

ex¬

phases

of

business.

managing

Capable

in city, but may

Prefer placement

in

investment

1029,

branch

or

offices.

December

payable

15,

holders of record at the
on

Highest

Park Place, New York 7, N. Y.

Box S1021, "Com¬

mercial

Financial

&

11
ill

Chron¬

icle," 25 Park Place, N. Y. 7.

ECONOMIC ANALYST

per

■

if

.——
The

also

Directors

J

,,

REYNOLDS
METALS

KING

E.

A

DIVIDEND NO. 118

to

ii&o

industrial corporation.

travel.
Please

.

write

Box

S-1112

7-'

Commercial

„

j.,<>

Chronicle, 25 Park Place, New York 8, N. Y.




Financial

and

record

value, of this

record at the

November 25, 1953.

the

4Yi

per

cent

has

1953.

January

regular quarterly dividend of eighty-one
cents (81J4c) per share on
the 3 \i% cumulative convertible preferred
stock, $100 par value, of this company, has
been declared, payable December 5, 1953, to
shareholders of record at the close of business
and one-quarter

Checks will be

cember 21,

The

E.

Loan Service Corporation

Ohio Finance Company

;|||

November 4, 1953.

ALLYN DILLARD,

DIAMOND

Dividend Number 8 on

Regular Quarterly
on Common Stock

The

Diamond

of

have

Company

ending De¬
payable
December 15, 1953, to hold¬
ers
of
4.40% Cumulative
the

cember

AND LIGHT COMPANY

|
J<

125th Common Dividend
The Board of Directors
a

has declared

dividend of 50c
the Common Stock of

regular quarterly

per

share on

Company, payable on

ber

1, 1953 to
at

the

Decem¬
stockholders of rec¬

close

of

business on

16, 1953.

on

declared

dividend of $1.10 per share

for

THE DAYTON POWER

November 6, 1953

w

Directors

Alkali

November 9, 1953,

GEORGE SELLERS, Secretary

r

4.40%

Dividend

November

Corporation

Secretary

Dated, November 6, 1953

Cumulative Preferred Stock

ord

General Public Loan

Company. '

HAWKINSON,

the

Ay\

Domestic Finance Corporation

ill

be
by

not

mailed

be

be closed.

DAYTON, OHIO

|p:|

will

mailed.
W.

§1

w

will

books

Checks

Vice President and Secretary.

p|i

|gg|

of

holders

to

1953.

transfer

a

principally:

—

payable

record at the close of business De¬

1953.

Transfer books will not

M

November 2, 1953

1954,

a

common

declared

A

|fl

Public Loan Corporation

faif:

5,

(50O

fifty cents
outstanding

been

to
of

close

the

at

Bank of the Manhattan

|p|
Preference ||j|

December 18, 1953.

lion-wide subsidiaries

pi

the

on

closed.

DIVIDEND NO. 29

and

Slock, all payable January 1,
1954 to stockholders of record

of

dividend

1953,

31,

December
of

the

KM.

relocation and/or
'

has

stock

j||p

Financing the Consumer through na-

writing for top financial and

injerefere with

on

share

of one dollar
and outstand¬

1963, to shareholders of

Treasurer

versity teaching, and chamber of commerce service.
ties

twenty-five cents
the outstanding
been declared

share
stock

a

payable

,

DIVIDENDS

of

dividend

common

holders

regular quarterly divi- |||
on the" 5]£ I)er cent WM
Iff Cumulative Prior Preferred
HI Stock, the Series A $1.25 Con- g||
•u&

economic journals, consultation to U. S. Government, uni¬

marital

COMPANY

||| (lends

vertible Preference Stock

President

Cecil M, Self,

a

has been declared, payable Decem¬

|||

declared

Decem¬

Reynolds Metals Building
Richmond 19, Virginia

November 20,

share, payable December
to stockholders of §§|

Interested in connection with financial institution, invest¬

No

pp

regular quarterly dividend on

nui.

■

Varied experience includes

the

at

Vice President and Treasurer

ber 23,

gg|.

D. L. BARNES, JR.

or

record

on

1953 to stock¬
close of business

JOHN

close of business

ON COMMON STOCK
The Board of Directors declared

(in prime of life)

broker,

to stockholders of"
close of
business

1953,

15,

SANITARY CORPORATION

ill i, 1953,

ft!

or

payable

ber

AMERICAN RADIATOR & STANDARD

company

p|| the Common Stock of 40 cents ■
nuuaklp Dpppmbpr

g!

ment banker

said Company,

1953.

November 20,

COMMON

m

open¬

references.

& Financial Chronicle,

a

been declared,

regular quarterly dividend
($1.00) per share on the issued
ing common stock, $20.00 par

if

record November 16, 1953.

procedure.

office

brokerage

institutional.

Thoroughly

perienced

Ex¬

perienced in handling of securities

declared

special dividend of 25 cents per share on
the

PREFERRED

ap¬

situations.

special

firm.

Railway Company, have
quarterly dividend of
forty-two and one-half cents (42
per share on the common stock of

Southern

December 1, 1953.

November 20, 1953.

on

A

DIVIDEND

Dividend

Common

The Board of Directors of Norfolk.

A

CONSECUTIVE

1953.

Secretary.

1953..

5,

business December 21,

ND

17,

November

on

ALEXANDER,

H.

Peterson, Treasurer

A.

Walter

November

MFG. CO.

a

own

business

share has been declared, payable
21, 1953 to holders of
at the close of business on
November 30, 1953 on the Common
Stock of Atlas Corporation.

^ALLIS-CHALMiRS

years'

of

close

quar¬

a

share payable

to stockholders of record

1953

COMMON

(Lmhirnv

and

Eighteen

trading in unlisted se¬

developing
curities.

retail

or

the

declared

has

cents per

of sixty

15,

record

Newark

Trader,1 order clerk, salesman,

firm, to assist in

NOTICES

Directors

of

(25()

92

common

December

Corporation

AVAILABLE

desires

Canadian

per

DIVIDEND NOTICE

Corporation

Situation Wanted

Board

dividend

December

D.

Company

Tea

Sperry

Fund

company

Singer Manufacturing
Company

to

Kodak Co.

Fireman's

terly

regular quarterly dividend of 40<?

$34.63 on June 30, 1953, accord¬

ing

investment

in

at

A

$34.65 on Sept. 30, 1953 compared
to

Insurance

General

Canada

mutual

a

on

Common Stock

OF ILLINOIS

over-the-counter

is

General

Toronto

Company

The

Dividend No. 48
on

was

INVESTMENT COMPANY

to

the

York 5.N.Y.

supply

department

in

10.5%

concerns,

SITUATIONS WANTED

Trader

including Traders Finance
Corporation, Ltd., the Canadian
Insurance Company and

tions,

General

The

12

Co.

Manhattan

of

Jewel

them hold some $7Yz bil¬
the total. It is recognized

Cashier-Assistant

Naylor is President and Director
Canadian corpora¬

of several large

invested in se¬

building

the

Director of the fund.

and

dent

this
Presi¬

stocks.

Fund, Inc., for the period to Sept.

of

announced

was

by Henry T. Vance,

DIVIDEND

months of the Value Line Income

curities

it

Fund,
week

investing
NOTICES

DIVIDEND

33 Pine Street, New

Additions

long-term basis.
This

$278,-

1953, com¬
on the date

Toronto, has been elected to the
advisory board of Canada General

Atlas Corporation

9.9% in steel companies,
5.6%
in
agricultural equipment
ment
Company shareholders on
producers, 5.1% in metal fabrica¬
Oct. 31, reported net assets of $5,tors, 4.9% in machine tool makers,
pretty much to smaller institu¬
078,403 compared with $4,941,235
and the balance in other manu¬
tional
outlets
such
as
pension
a
year earlier.
Net assets were
facturing fields.
funds, trusts and the like for their
equivalent to $4.01 per share.
markets.
As of Oct. 30, 1953, the Fund's
At the end of September, cash
assets were in excess of $4,600,000.
on
hand and obligations of the
Treasury's Dec. 1 Task
Outstanding
shares
were
more
United States Government totaled
The investment world is mull¬
than 1,000,000.
ing over the Treasury's obligation 10.5% of the assets of the com¬
Accordingly, at least for the
near-term, it appears that invest¬
ment bankers will have to look,

between

NAYLOR, prom¬
Canadian
Businessman of

Stanley

Packaging,

fund's assets

Quarterly

30

SEPTEMBER

THE

realized.

loan picture are

were

Vegh

Chemical,

Dow

Aircraft, Lockheed Air¬

institutional

less

de

PROGRESS

PERSONAL
ALBERT ENOS

Fund's

the

30, 1953 showed net assets of $3,10,100 927,400 compared with the $109,-

Island,

similar episodes, these
buyers are adamant.

earlier

Fund,

on

pared
of

of

assets

Inc.,
Sept. 30,
to $155,598.07

192.48

2,000
Chrysler,
Goodrich, 2,800 Illinois Central, 783 of net assets of the fund when
5,000 Kansas City Power & Light, shares were offered initially in
Meanwhile
commercial
banks,
4,500 National Dairy, 9,000 North
September, 1952. The number of
apparently convinced that the de¬
American,
12,600 Shamrock Oil shareholders has increased to 2,053
mand for loans will be on a rising
and 24,000 Socony-Vacuum.
with 874,221 shares outstanding.
trend from now7 until the yearIngersoll-Rand, Kansas Power
end, are more or less on the side¬
The
President
reported
to
Light
and
Washington Gas stockholders that 11.3% of the
lines. They naturally would have &
in

NET

TOTAL

Income

of the as¬

date, 41.2%

$29.61

pares

inent

1953.

Warner, U. S. Plywood and U. S.

Electric, 1,900 Firestone, 6,100

Sales

has been the case

as

total

quarterly report of the

to

to

of

craft, Loew's, Inc., Mountain Fuel

Electric and 4,500 R. C. A.

the current run of 3.25% to 3.30%

yields.

THE 15TH

April 30, 1953.

advanced

8.5

securities

net

Net assets have
$36.20 per share on
Oct. 30, 1953.
An interim divi¬
dend of 30 cents per share was
paid to stockholders on Oct. 28,

on

8.5

Beverages

from

profits of $1.41 per share was paid

Rubber.

to be in no
Goodyear,
with orders for

up

Companies

9.2
&

&

Standard

Mutual Funds

a

seem

hurry to step

Insurance

12.1

Fund,;

net assets on Sept. 30f;

$2,224,319.99, equivalent
per share.
This com->
with $2,189,031.07 and $29.70
per share on June 30, 1953 and
with $1,733,554.01 and $30.81 per
share on Sept. 30, 1952.
1953

Supply, National Homes, Polaroid,

having

material

new

30

page

should be.

money

new

Industries

Banks
Finance

Foods

30, 1952, the net asset
share was $34.33, and a

value per

distribution
Related

&

Grumman

on

the other over the matter of what

yields on

were

15.6%

Utilities

Public

Chemical

Douglas Aircraft,

ideas of potential investors on the
one

industries

by

Mutual

JOHNSTON

THE

Inc. reports

On Sept.

Company

holdings

Vegh,

de

inception, Feb. 2,
and
preferreds.
Portfolio com¬ 1953, according to a report issued
$130 million.
mon
stock changes in the three today to stockholders by Imrie de
Tennessee Gas Transmission is month period were sales of Clin¬ Vegh, President.
ton
Foods, Firemen's Insurance
The regular quarterly dividend,
proposing a line to bring it into
(Newark), General Precision amounting to 10 cents per share,
the New York-Philadelphia area
Equipment and Mueller Brass.
was
paid to stockholders of rec¬
at a cost of $45 million.
Purchases were Diamond Match, ord Sept. 9, 1953.

opposing

between

war

to

appears,

of

western

such issues.
more

corporations

such

two

these

Pipe

have met with poor recep¬
tion,
sponsors
for two of the
larger undertakings having found
it necessary to "break" the syn¬
dicate prices
in order to move
ings

Once

by

which would call for close to $175

to be gripped in the throes
period of buyer resistance
little to indicate an early

pears

of

plans

ap¬

Tobacco

largest

Imrie

by

President.

follows:

Value

forth

brought

has

week

stockholders

Gold Mines, Ltd.
Pipe & Foundry Company

Hollinger Consolidated
United

Line Financing

Gas Pipe

43J

(1871)

.

Chronicle

The Commercial and Financial

quarter

15,

1953,

Preferred

Stock

November

21,

of

1953,

record
and a

regular quarterly dividend of
37% cents per share, payable
December 5, 1953, to holders
of Common Capital Stock of
record November 21, 1953.
donald s. carmichael,

Secretary
Cleveland, Ohio, November 11,

1953

DIAMOND ALKALI COMPANY

44

The Commercial and Financial Chronicle

(1872)

...

Thursday, November 12, 1953

is expected to remain. Thus the

BUSINESS BUZZ

outlook

render,

Washington... £
Bclund-thc-Sccne Interpretations
from the Nation's

not

the

to

big

a

sur¬

business

small

lobby.
AEC

Would

Release

Some Information

And You

Capital

to be for some

appears

appeasement,

SiSlfBfi

If the reports are correct

the

Administration

in

proposals

that

plans to tie
release
to

for

domestic

D. C. — One
certain
conse¬

WASHINGTON,
of

almost

the

of the recent elections
the Presi¬
in a position where as of

quences

toward

dent

the

no chance of
majority in the
when it meets next

stands

he

today

controlling

rule

general

a

Presi¬

a

dent's control over Congress de¬

the

which

influence

upon the
members

largely

pretty

think the President
has with voters in elections for

of Congress

This is
in

particularly important
situation like the present,

a

where the party

tually

division is vir¬

even.

in

If

4.L.

jority

the

a

ma-

vote-pulling power, then
majority of his own party

great

the

timid.

opposition tends to be
particular,
if
the

In

President

still

were

charmer at the

rated

as

a

polls, the Presi¬

dent could get farther

with

con¬

servative Republicans with
schemes

to

Democratic
policy, Democratic policy

tariff

adopt

toward the labor

The

on.

for

waver,

unions, and

bucking

fear

Commission
a

Administration

the

ter

forget

upon

tax

port

of

be

Congressional

then the
against

waverers

the

not

asset

election

in

contests,

naturally vote

President,

just

not

to vote against him, but because

they

vote

will

get

the

they

way

themselves

hope

re-elected

without too much thought of the

President.

those

—and

pressure

wants

the

time

same

when

the

President loses his vote-pulling
charm, the opposition naturally
becomes more vigorous in its
opposition. The Democrats may
be expected to solidify to a con¬

siderable extent in the expecta¬
tion they can hasten the down¬

fall of the still formal

k",

or

nom-

inal control the President has of
Congress,

with

and

defeating

the

view

a

Republicans

to

in

1956.
No

local

matter

how

factors

in

the

these

various

elections

are

rationalized,
enough
happened to convince the
and

file

of

Eisenhower
•—at

least

Congress
has

as

concerned.

lost

far

that
his

has
rank

Mr.

charm

will

tend to close ranks, in the votes
in Congress next year—and the

Republicans will tend to break
and

run.

Loss

Not

and

Hopeless

situation, however, need
necessarily become the fin¬

him

ment must also be

has

is

There

behind

the

House
on

ate

the

Democrats

cariousness

of

its

jority.

hold

upon

to

reorganize

and take

they

have
which

the

to

much

of

the

control

than

it does
Demo¬

more

of the

their

of

than

own

For

instance,

trying

that

control

of

the

Mr.

ally

complete

control

shall and shall

in the
the

what

of

not be

taken

in

program

the

field

business. In the first

was

small

of

place, Mr.

candidly said that the

main

business

problems

of

small

Federal taxes and

were

lack of management. In the field
of

capital,

its

needs

capital,

genuine

were

for

merely

not

loans.

Consequently
concentrated
state

local

and

mittees.

local

also

They

to

would

assistance

up

com¬

committees,

were

capital.

setting

advisory

These

councils,

Mitchell

Mr.

upon

raise

provide

and

guidance
for promising small business.
Federal loans, if any, were to

purely

supplementary

credit

and

Mitchell

Mr.

funds.

put

never

indicated

he

to

While

it

so

on

was

hand, with its wide-

ness

racket out of Washington.

procedure, nothing can be
effectively
throttled,
and
no
be

can

barred from any

altogether

pending legis¬

lation.

circumstance

of

a

narrow

party majority, they would have

responsibility

without

to get the

Naturally
spokesmen

the

for

that

his

smalt busi¬

proposed

and

lative

business

program"

failed

stituted

in

place

of

velopment

local

and

state

fessional small business spokes¬
have

men

that

to believe

come

Mitchell's
career; In fact, they have taken
public credit therefore in some
alone slew Mr.

they

dispatches.
'

other hand,

the

On

the basic

applied
by Mr. Mitchell, was formulated
in the regulations of the Loan
Policy Board. Two of the mem¬
bers of this board are George M.
philosophy of

SBA,

as

Humphrey, the Secretary of the

Sinclair

and

Weeks,

the Secretary of Commerce.
third

is

member

The

Adminis¬

the

trator of SBA.
Those

who

are

averring that

Mr. Eisenhower disposed of Mr.

Mitchell

because

has

around to

come

policy
in

for

effect

small

down

vocated

by

easy

business,

has

policy

a

an

claiming

are

Eisenhower

President

the

his

thus

thrown

strongly

ad¬

Secretaries

of

Commerce

and

Reports

that this is not alto¬

are

gether the

the

Treasury.

B.

Relations—A

Barnes,

Administrator

of

it

he

SBA,

a

person

'

of

be

—20c.

Economic

of

of

for

October

stalt-Bankverein, Vienna, Aus¬
tria (also issue monthly report
on

economic

situation)—Paper,,

printed in German.
Justice George Shiras,

Jr.—George
Shiras, III—University of Pitts¬
burgh Press, Pittsburgh 13, Pa.
(cloth), $4.50.

The Future of Gold—C. F. M. Wil¬

liams, 36 West 40th Street, New-

Acting
quickly

have been needling Mr. Mitchell.

made

They have been telling him that

N.

View

Stocks

Y.,

$2.
in

Also

Future

Accumulation)

Area, $2—both reports for $3.

phasizing local responsibility.

even

though

million

he

available

had
for

only

primary job in their view should
be

to

disburse that

sum

just

About

$55

loans, his

as

clear

dicated
a

few

the

is

only

that

more

also

em¬

change

SBA

loans

but the basic

was

may

more

in¬

make

We Trade

quickly,

philosophy of SBA

RIVERSIDE
CEMENT
"B"

as

could

easily

fund

from

for

Adams

to

Carl Marks

the

Analysis Available

Co. Inc.

FOREIGN

SECURITIES

SPECIALISTS

LERNER & CO.

any
50

per¬

read

TEL:

BROAD STREET

HANOVER 2-0050

Democratic

Democratic

&

GOP

1930-32, to show how

effectively

Report

(Problems of control and Pro¬
in Austria)—Creditan-

duction

sub¬

who could actually

history

bibliography—Se¬

references, Industrial Re¬
Section, Princeton Uni¬
versity, Princeton, N. J.—Paper

Presi¬

Congress

Sherman

Im¬

lations

legis¬

of the

anyone

reward

the

for

lected

York,

case.

Wendell

Programs

provement of Plant-Community

loan

that Mr.

also

Company

Com¬

dent's program.

Almost

views.)

be

to

the

throttled

could

own

times this sum.

Mitchell

could

"Democratic

a

re¬

Congress and ask for more—

combination of Com¬
Rules

monopoly.

the "Chronicle's"

In the House, on the
hand, everything that the
a

and help to
the govern¬

planning first. In view of his
unexplained departure, the pro¬

professional

small

back

come

power.

President

project

perpetuate

foreign

bog down

moved, and emphasized his de¬

or

bluntly,

amendment

he could and

as

Treasury,

idea

open

House

directed

to

fol¬

was

up

House. In the Senate,

other

able

Mitchell

Mitchell's

Mr.

local

virtu¬

ex¬

lowing.

be

means

is

the

apparently large capacity to




Administration

line

Committee, which

the

be

the

Busi¬

pected to hew fairly closely

House gives control of the Rules

White House must learn is that
must

could

Senate.

its

compromise

Housh

effectively

more

throttle the President's program
and make up a legislative slate

suade

things

one

trick.

formal

control

can

of

as

Once the

Senate.

get

soon

the

turn

House

in the

they

House

as

majority

a

means

crats

the

control

over

with
In

definitely

very

Ad¬

as

Small

Administration, the Eisen¬

hower

two

members

mandate,

to consolidate his hold
upon the
national legislature.

the

leadership

raise

was

Mitchell

of

Mitchell

is

fast

for perhaps 10

Line

SBA

D.

House, on the
other hand, the Democratic

and needn't
worry about

One

ma¬

the

In

its central political
problem. It has acted as though
the President had a

*

chary

numerical

to

William

ness

unusual

definite

a

be

pre-

Presi¬

to

ministrator

of

have

action,

very

check-mate

to

Despite the abrupt resignation

attempting to organize the
Senate, taking over Committee
Chairmanships, etc., until they

mittee

Congress

most

of

such

ever

used

the

not until

the

of

subject

are

and

that

Senate

formal control. Sen¬

over

control

understood

differences

to

to

flect the "behind the scene" inter¬
pretation from the nation's Capital

not to cut his salary, J. C.!"

Mr.

taking

mittee

yet,

'

I TOLD you

Holds

Democrats

through

1952, had

^

tend

and may or may not coincide with

political

and

dous personal vote of confidence
the President got in
as

a

was

good

some

that

to

(This column is intended to

Formal Control

on

tration, basking in the tremen¬

recently, if

^

' X

Why Dems. Take Different

other

hap¬

^

release

will

whole

further

dent Hoover.

Slants

with

mental

'

days may

suggest is possible.

pened, and

adjust thereto, it
hopes. The Adminis¬

the

MfiH

forgotten—as

events of the last few

information

available

So wrapping up the proposal
for release of domestic informa¬

to

munist

the

can

■■ill

most, influential
ele¬
exposing the Com¬
conspiracy in govern¬

ments

freely

powers

/A*

certain

the

desirability of making

tion

route

the antipathy of

even

in

leniency

particular ally.

majority in Congress.

a

Perhaps

its

weapons

more

toward economy, which will get

ish of the Eisenhower Adminis¬
tration
learns what
has
still

that

take

States, and

atomic

p

"/

spending into the U. S. defense
budget,

"McCarthyism"

with the
t

foreign

the

with
looks

the

spies, Congress is not impressed

he

copper-rivet

horror

officialdom

of

British

toward convicted British atomic

,

to

view

United

and

expenditures,

is

monopoly

upon

local

So if the Democrats organized
the Senate under the foresee¬

This
not

In

to

—

well

as

atomic

which

rates

the

of

diminish

diminished.

insist

to

higher

afraid

cut

are

Democrats

The

they

as

the

groups

to

eager

At

plans

and

rate

history

sup¬

does

local

a

CQfiPOHHTtQW

to

tight character of the gov¬

ernmental

a

please conservative Republicans

the

contrary,

President

the

to

appear

its

legislation

on

the

mmexre

better

had

countries,

foreign

The outlook for favorable ac¬

52% corporation income

a

between

the

on

majority

straight report for

friendly

tion

forget it. The Treasury had bet¬

so

President would unseat them.

When,

x

the

pristine New Deal tariff policy,

wouldn't

waverers

if

example,

Randall

Then

back the Chief Executive.
even

for

Thus,

to

then:

Deal

had better forget about his plan

judgment of

House
and
Senate
the
President
has

of

members,
a

Fair

and

of excises. If the President is

Senate seats.

and

House

Deal

tion about atomic developments

sweezv

supported

Administrations.

any

January.

pends

New

have

brings in

Congress
As

pressure groups

which

such

as

its

and not

supporters,

merely with the

is that they have put

with

compromising

party

own

industry of atomic in¬
formation and
materials, with
legislation to release informa¬

control

•

NEW YORK 4, N. Y.
TELETYPE NY 1-971

►

Investment Securities

10 Post Office

Square, Boston 9, Mass.

Telephone

V

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Teletype

HUbbard 2-1990

BS 69