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rat,

PUBLIC UTILITY INDUSTRY

.

•

i I

Of

FEATURED IN THIS ISSUE

!

V E R S I T

MJCHIGAi:'

JiJN 19
igs
'

'

'

|

PERIODICAL
READING ROO^

Volume

187

Number 5752

New York 7, N.
Y.,

Capital Requirements in
An
Inflationary Era

See It
Almost two

decades have
passed since World

War II brought an end to the Great
which the New Deal had
for

than

more

vainly tried

of

second-hand impression of the

a

the

President, The First National
Boston, Mass.

to terminate

extensive

unemployment

|throughout most of the 'Thirties.

no

banker who advises utilities to

hardships

enough

prevalent

related
sonal

to

income

of

individuals

has

suffered

very

during the slack months that have passed
no>v» expected to improve in the months
immediately ahead.

"unemployment." has become

noire

so

be

not

the

to

been

a

tolerated

that it

that

it

is

sort of bete

ment

the

War
act

II

was

so-called

full

be

But

fine

I

being formulated which commits

press

I
D.

brace

am

and

our

inflation

or

that

would be turned

time

a

—

when

a

economy

softer than

is

Continued

Continued

DEALERS

more

would

to meet their

page

58

Institute

govern¬

I

think

McAfee

that

own

a

and

more

the part
determination
on

obligations in the

American tradition and to face

cou¬

rageously challenges of a scope and
In
line with
complexity never before encountered.
this spirit of examination and evaluation, I look upon

Continued
address

*An

♦An address

on

And

of many individuals
J. W.

46

page

at what they are doing in

there is detectable

by Mr. Brace before the 26th Annual Edison Electric
Convention, Boston, Mass., June 10, 1958.

Electric

Institute

on

page

by Mr. McAfee before the 28tH Annua)
Convention, Boston, Mass., June 9, 1958.

40

Edison

appear

State, Municipal

in Today's PICTORIAL SECTION.

and

U. S. Government,

if

UNDERWRITERS

State and

Municipal

Securities
telephone:

and

BROKERS

STATE

DEALERS

and

BONDS

INDUSTRIAL
RAILROAD
PUBLIC

CHEMICAL

&

CORN EXCHANGE

DEPARTMENT

15 BROAD

and

ON

STREET, NEW YORK 5, N. Y.

Dl 4-1400

Bond Dept.

Net

To

Teletype: NY 1-708

Active

Dealers,

Markets

Banks

Maintained

and

Invetoent
•ities

New York Stock
American

Stock

CANADIAN

Capital

of
3

Due
Canadian Exchanges
CANADIAN

Exchange

STREET

&wl/uv€4t COMPANY




Chase Manhattan
BANK

$200,000

Commission Orders Executed On All

Exchange

NEW YORK 4, N. Y.

DALLAS

Exchange

the

Province

of

Municipal Bonds

Quebec

% % Debentures

for California's

September 15, 1966

Expanding

Payable in United States Dollars

DEPARTMENT

Price 97 Vz

to

Economy

yield 4.15%

Teletype NY 1-2270

25 BROAD

FIRST

Stock

CITY OF QUEBEC

SECURITIES
Members

York

Brokers

1832

ESTABLISHED

New

C-

35 offices from coast to coast

Dealer

T. L. WATSON &CO.

THE

&,

120 BROADWAY, NEW YORK 5

TELETYPE NY W26Z

Distributor

•

Members

EXCHANGES

•

BOND DEPARTMENT

REQUEST

Harris, Upham

OF NEW YORK

Company

AND AMERICAN STOCK

CABLE: COBURNHAM

Underwriter

Bonds and Notes

ARE NOW AVAILABLE

THE FIRST NATIONAL CITY BANK

Burnham

Housing Agency

FIELD REPORT

UTILITY

SECURITIES

MEMBERS NEW YORK

ST., N.Y.

Public

LATEST

FOREIGN

BANK
ROND

MUNICIPAL

COPIES OF OUR

HAnover 2-3700

30 BROAD

•

i

I •»

PICTURES IN THIS ISSUE: Candid photos taken at BOND CLUB of NEW YORK 34th An¬
nual Field Day and MUNICIPAL BOND CLUB of NEW YORK Annual Meeting and Outing

in

DIRECT

WIRES TO MONTREAL AND

MUNICIPAL BOND
TORONTO

Doxmion Securities

Goodbody & Co.

Grporatkh*

MEMBERS NEW YORK STOCK EXCHANGE

BRIDGEPORT

•

PERTH AMBOY

115 BROADWAY
NEW YORK

1 NORTH LA SALLE ST
CHICAGO

40

Exchange Place, New York 5, N. Y.

Teletype NY 1-702-3

WHitehall 4-8161

DEPARTMENT

Bttttk of Antrum
NATIONAL

ISES? ASSOCIATION

300 Montgomery St.,

San Francisco. Cslif.

J
-j.

thought and action to achieve new
high levels of American accomplish¬
ments.

full steam.

on

>}

Further, they are demanding eviof
vigorous, constructive

be¬
printing

many

i

dence

no

thinking rather of the persistent
steady erosion of the purchasing-

i-

which too often they have been con¬
tent to take for granted.

the

of our dollar over the last
trend which is continuing even now at

our

:

ment, economic progress, and other
important
aspects
of
their
lives

would

the

on

in

eyes

science, education, defense,

or

power

two decades

new

persist.

10 years,

currency

valueless

come

to

to

consider, I have
of

worry

that

sense

Lloyd

! 12 ■

believe that a form of New
England conscience has
begun to show itself throughout the
nation, and I view
it as a very
healthy sign. Americans
everywhere seem to be looking with

a

to 1965, the period which

up

should like to

serious

likely

seven

unemployment is to be prevented in

i

or

circum¬

present

not

Over the next

Naturally, perhaps, the differences of opinion
how

recession

a

inflationary poten¬

that

are

roughly

perpetual.

to

underlying foundation of free enterprise
projects, the need to place public power on an
equitable competitive basis with private power.

terms and develop my rea¬
perhaps you will join in the

sons,

nation to the prevention of

of Edi¬

year

Stresses

if I may be allowed to de¬

conclusion

employ¬

In the Centennial

revenue
which, in other
words, would exceed 1957 performance from five to six

my

stances

widespread un¬
employment. Strangely enough, full employment
is regarded
apparently as synonymous with some
sort of economic millennium—and that
despite

'as

either

should stress the

the fact that it is in the
poorest and most back¬
ward countries that full
employment is

*

of $221 billion and $50 billion in

upon

tial.

is natural

when the

con-

invest- It

an

light, 1979, Mr. McAfee visualizes exhilarating prospects of 665 million kilowatts,
plant investment

requirements of the utility induoiry

not to be and will

of about $4 billion.

ment

who is speaking, it may seem
strange that a discussion on capital

even

World

to

seems

depression, depending

enough, per¬
inevitable, that in the minds of the
politicians at least it is a condition equivalent to
preventable disaster. So it was at the end of
haps

record

I

period that

a

15% million kilowatts

son's electric

dollars, by 1965.
In

public mind, and the people have

often told

at

d

re-

in all these

is

But

a

struction in year of

times.

ahead

years

developments, reviews

markable past record, and
depicts for 1958

eight
compared to $16 billion total capital raised in past
12 years, and
projects $550 billion G. N. P., in 1957

un¬

per¬

little
and

to at least temper some of the
stresses which
expected to make themselves felt and

years,

unemployment insurance and some
have tempered the rigors of such
unemployment as has actually developed. In
point of fact,, thanks largely to what are known

other programs

payments"—that is payments
work performed
currently—the

Electric utility industry's
spokesman looks2I
into future electric needs and

(1) raise capital early

(2) invest
in added
capacity on a counter-cyclical investment spend¬
ing basis. Mr. Brace particularly explains
why inflation¬
ary environment will be with us and then
supplies data
showing capital needs will tend to exceed supply, marked
by return to higher interest rate level. Sees utilities enter¬
ing financial markets for roughly $25 billion in next

In the present

"transfer

be

may

[recession,

as

Retiring President, Edison Eleetric
Institute
President, Union Electric Company

Presaging factors determining difficult
financing problems
seeking capital are delineated by Boston

more

.

By J. W. McAFEE*

Bank of Boston,

ahead for those

| the labor force of the nation today has
/than

:i

Obligations and Challenges
To Electric Utility
bdasby:

By LLOYD D. BRACE*

Depression

half-decade. A
very large part of

a

Thursday, June 19, 1958

f

t

The

Chronicle

Commercial and Financial

. .

Thursday, June 19, 195$

.

(2714)

2

f

The Security
Banks, Brokers,

For

Dealers only

In

participate and give their reasons

Bought

Sold

—

Listed

—

Woods, St. Louis, Mo.
Members New York Stoek Exchange

two
may

for

hog-feed are
items which many investors
easily overlook in searching
sound and conservative in¬

vestment val¬

but these

ues;

Hanseatic

.

above

and5g ra i n

WOj th 4-2300
BOSTON

•

Private

New York 5
Teletype NY 1-40

rina Company,

Cities

to Principal

Pu¬

Ralston
located

on

Checkerboard

in St.

Square

Louis,

tices
of

ffcpONNELI&fO.

for farmers up
Mississippi River.
Little did these great entrepre¬
neurs
realize that a little over
a
half century later, total sales

and

120

mule

feed

and

Members

American

down

the

Exchange
Exchange

BROADWAY, NEW YORK 6
TEL.

REctor 2-7815

almost a half
billion dollars.
The actual sales
total for the fiscal year ended
30, 1957, was $438 million
all-time high for the com¬

Sept.
—an

,

,

The current rapid growth
company is indicated by
comparison with the sales figure
for the first full postwar year,
when sales at that time totaled
only $160 million. ,
*
Many individuals instantly rec¬
ognize the red and white check¬
pany.

Trading Markets

of

Overnite Transportation
Bank of Virginia

Alabama-Tennessee Natural
7.

Gas Company

v

.

to

amount

would

'

the

which is

erboard design package,

Tropical Gas Co.

a

,

sight

.familiar

throughout the

land; but few realize the magni¬
tude of the business. Total assets

Scott, Horner & Co.
Lynchburg, Va.
LD 33

Tele. LY 62

ago—all

as

anced diets of livestock and

INVESTMENT TRUSTS
INSURANCE COMPANIES

The additional income pos¬

sibilities through the sale of

worthy

Call

of

Options

which

investments
able
the

of

our

fiscal .year-end.

year

butter.

and
.

products

.

To

those

to

who

The

success

division is

of this

readily understood after one

opportunity to visit
the huge research farms located
at Gray Summit, Missouri, near
St.
Louis.
This research farm,
had

has
on

mark

duplicated in successive

was

more

Booklet

ton

400,000

first

months.

interested.

Ask for

the

In fact,

the

established

sales
that

time

are

How to Use

Stock Options

an

Members

Put

& Call Brokers &

„

Dealers Assn., Inc.
120 Broadway, N.

Y. 5

BArclay 7-6100




1.957,

earnings of more than

net

For

the six

31,

1958,

months

sales

net

ended

March

amounted

to

$238,759,000, or
872%
above
a
year ago. Net income totaled $8,012,000 and equalled $1.25 per
common
a

In

gain

view

above,

it

This

share.

of

4%

of

is

the

represents

year ago.
factors outlined

over

a

estimated

that

net

income for the current fiscal year

should be well

above that of the

progress

being made at the research farm,
and enables them to more suc-

mately 4 to 1. The capitalization
consists of long-term debt of only

of six, contains 778 acres.

On

practically every
animal
agriculture is

this farm alone,

Filer, Schmidt & Co.

de-

a

The company was

incorporated
Empire
Co., and this producer of glass
forming equipment is now one. of
Emhart's important divisions. At
in

1922

Hartford

.the

as

two-thirds

least

production ,/of

of

the

glass

type
tested

tion,

of

and

the

researched.
company

In

each

addi¬

week

brings in its dealers from a wide
area,
who are able to see and
learn

at

first

hand

the

BOUGHT

—

SOLD

♦

'

country's

at

M0RELAND & CO.
Members

a

Exchange

Stock

Midwest

Stock

Detroit

Exchange

Penobscot Building

1051

DETROIT 26, MICH.

containers,

142 million gross annual
rate, are made on Hartford Em¬
pire machines.Comparing
this

now

.

Branch

7
DE75

WOodward 2-3855

City, Mich.

Office—Bay

figure with .the 54.5 million gross
of

1940,-and reckoning with

trend

nonreturnable

to

one

visualize

can

formidable

the

bottles,
rather

some

production figures
ahead, calling for

an

attendant increase in machines

about

previous year and cover the 25
cents
quarterly dividend by
a
wide margin.
At the last fiscal year-end, the
current position of the company
was
strong, with total
current
as:ets exceeding total current lia¬
bilities by
a
ratio of approxi¬

one

1

Such

scription
to fit Emhart Manu¬

facturing Co. rather handily.

produce

$14 million equalled $2.28 a share.

>

Com. & Pfd.

mar¬

■

would appear

consumes

requires

EQUIPMENT

rea¬

a

years

which to make them.

uating Hartford
be

remembered

in

that

it

serves

as

an

well, and

competes in glass fields other than
•

LEADS?

s

When eval¬

Empire, it must

international market

■

LOOKING

on

the

containers—tumblers for instance.

Approximately of equal impor¬
tance is the Standard-Knapp Divi¬
sion, which turns out a complete

ing these figures over a ten-year
represents period, it appears reasonably log¬
line of automatic packaging ma¬
ical to assume that the sales curve
the most important phase of the
chinery. These machines, one of
for Ralston Purina should trend
business, and is presently estab¬
Emhart's important contributions
lishing new records in tonnage sharply upward over the years
ahead, particularly to the field of labor saving equip¬
sold. Latest sales figures for May immediately
in view of the company's domi¬
ment, are completely automatic in
indicate another new record of
doing the job of packing, gluing,
nant position in the industry.
over
400,000 tons for the month.
Earnings for the company also /sealing and labeling. Another de¬
March and April sales were also
velopment of this division's reover
the 400,000 ton level, and are pointing upward, and in the
last fiscal year ended Sept. 30, ; search is a machine for automat¬
this is the first time in the his¬

April

glad to explain the

will be

subject

/

,

these

MONROE AUTO

stment

ket evaluation.
Borchardt

Herman

approximately 350 eggs, 160
pounds of red meat, 30 pounds of
poultry and 750 pounds of milk,
or
its equivalent in cheese, ice
cream

n v e

given

that

each

Bankers

COrtlandt 7-5680

ground,

sonable

in

alone

Investment

&

111 Broadway, N.Y. 6

consideration,

prospects over the next ten years
when related to the huge growth

States

Tokyo, Japan
Brokers

be well worth

i

to me to hold such

population anticipated during
period. It is reported that
the average person in the United

Yamaichi Securities Co., Ltd.

then it should

poul¬

division

chow

three consecutive months.

firm

the

long-term growth prospects,
stock of Ralston Pu¬
appears

Ine.
v

of

cies, but with
firmly on

common

rina

York,

Affiliate

feet

favor¬

offer

tenden¬

tive

or

at the
There are
If you multiply these 1,500 pounds
actually five major divisions of
of feed by three million — the
the company. These include: Pu¬
increase last year —
rina Chows, Ralston cereals, sani¬ population
tation and farm supplies, soy-bean you arrive at 2,250,000 tons of
annual
feed
as
the
increased
processing and grain merchandis¬
amount necessitated by one year's
ing. Each of these divisions op¬
erated profitably during the last population growth. By compound¬
last

tory of Ralston Purina that sales
were maintained at this level for

are

investigation. A

representative

practical
imagination
and acquisi¬

simply correct feeding
methods, largely developed and
sponsored by the company.
To those who are in search of

try,

New

of

with

dowed

result of bal¬

a

Securities Company

agement en¬

*

yielding 40% more beef,
better
quality than 15

of

and
years

write

or

Yamaichi

a success¬

with a diversity of
products, each / with intriguing
growth possibilities, plus a man-

1,500 pounds of balanced rations
for feeding poultry and livestock.

$178,879,000

to

amounted

The

PENSION FUNDS

and

encounters

one

than 15 years ago; beef cat¬

are

Call

company

be generally unaware
rapid strides being made
stock and
poultry

fiscal year.

Put

When
ful

feeding. ' As an illustration, the
average hen today lays 45% more
tle

information

current

Emhart Manufacturing Co. ;

scientific

eggs

/
For

may

the

branch offices

our

JAPANESE

San Francisco, Calif.

Sutro & Co.,

•

Many individuals who are un¬
familiar with agricultural prac¬

in

Direct wires to

STOCKS

Research

various types

of

sales

really have
an occasion to use either chickenfeed or hog-feed, do not realize
that the company dates back to
1894,
when
the two foundingfathers carefully mixed
various
types of grains to provide horse

Since 1917

Director of

any

ment field.

RIGHTS & SCRIP

Stock
Stock

to

Birmingham, Ala,
Mobile, Ala.

BORCHARDT

: HERMAN

of feeds.

Most urbanites, wtio

York

current

The

ago.

year

ing success stories in American
industry, as well as in the invest¬

Specialists in

New

a

$32 per

$29. ,to

between

of

area

share.

NY 1-1557

New Orleans, La. -

holding up surpris¬

are

additional

E. T. Boll

of

one

outstand¬

the

HAnover 2-0700

measurable extent in
the price of animal agriculture
products. Still another favorable
factor
for
Ralston Purina
has
been
the rather
severe
winter
weather in many areas
of the
country. This has accounted for

felt

co m-

bined to make

FRANCISCO

SAN

•

Wires

have

CHICAGO

•

PHILADELPHIA

sing

York Stock Exchange
American Stock Exchange

Members New
Members

million and

$28

recession in business has not been

American

120 Broadway,

Steiner, Rouse & Co
19 Rector St., New York 6, N. Y.

ingly well, despite large produc¬
tion increases. Egg prices are well

ani¬

feeding

p r o c e s

im¬

year

checkens

similar
in

Fran¬

Sutro & Co., San
cisco, Calif. (Page 2)

7 search,

cattle prices are the
since
1952.
Prices for

highest

mal

Associate Member
Stock Exchange

,

early

items

1920

Established

of Re-

Borchardt, Director

6,421,162 shares
ple are apt to overlook is the fact of $5 par common stock. There
that
farm
profits from animal is no preferred stock outstand¬
agriculture continue high.
Hog ing. The common stock is actively
prices are running at the highest traded in the Over-the-Counter
winter level in four years, and
Market, and presently sells in the

items and sev¬

Corporation

man

non-agricultural peo¬

trend which

large -tonnage
eral

Manufacturing Co.—Her¬

Emhart

portant factors in connection with
the
company's
favorable
sales

Ralston Purina Company

Quoted

the more

of

one

Bought—Sold—Quoted

(Page 2)

represent and, sell the
company's products in their re¬
spective areas.
:
Perhaps

Louisiana Securities

Boll,
Investment Analyst, Yates, Heit¬
ner
& Woods,
St. Louis, Mo.
Purina Co.—E. Ted

Ralston

cessfully

BOLL

TED

Analyst, Yates, Heitner &

Investment

Chicken-feed and

New York

particular security*

a

•re

E.
•.

Their Selections

(The articles contained in this forum are not intended to be, nor
they to be regarded, as an offer to sell the securities discussed.)

Securities
•

for favoring

Alabama &

Participants and

Forum

which, each week, a different group of experts
the investment and advisory field from all sections of the country

A continuous forum in

Public Utility

Unlisted

I Like Best

,

Week's

This

A

or

over

Dunhill
their

FREE:

a

quarter of a century

firms

financial

have

looked to the
List

International

mailing

list

Mailing List Catalog

dunhill

Co. for

requirements.
on

Request

INTERNATIONAL LIST CO.; INC.

NEW YORK 16: 444 Fourth Ave. MU

6-3700

Washington St. DE

2-0580

CHICAGO 5:55 E.

ically weighing and packing bacon
slices, now used by large meat
packers,
of

and with the potential
being used for other commodi¬

$4vmG^>

ties.
Another contributor to the field
of labor

saving is the V & O Press
Division, which produces machines
stamping
out
metal
parts.

for
V

O

&

finds

its

markets

in

the

aircraft, auto, electrical, and other
leading industries.
Chances
the

found
and

are

plastic
in

bottles

medicine

to

be

cabinet

kitchen

were
made by Plax
This leader in the field, is
owned in equal shares by Emhart

Corp.
and

Monsanto

genuity

OVER-THE-COUNTER
INDUSTRIAL STOCK INDEX :

good that most of

squeeze

your

N. Q. B.

Chemical.

Its

in¬

in

finding new applica¬
tions for plastic products molded
Continued

19-Year Performance
35 Industrial
FOLDER ON

page

63

7 ;

REQUEST

National Quotation Bureau
Incorporated

46 Front Street
on

of

Stocks

? New

York 4, N.Y-

Number

187

Volume

5752

.

.

.

The Commercial and Financial Chronicle

(2715)

The Challenges to Free Enteiprise

INDEX

By HON. STYLES BRIDGES*

Articles and News

-

U. S.

Expressing

Prospects for Business Recovery and Moderating
Recession—Gordon W. McKinley

fears about the "insidiousness of the domes¬

grave

enveloping us," Senator Bridges
warns electric utility
industry that it is on the front lines of
defense against expanding government and would be the first
succumb

unless

present trends

reversed.

are

The

and com»aj»y

the
4

The Middle East and Oil Industry—R. O. Rhoacles

tic brand of socialism that is

to

Keeping Our Heritage of Freedom Is
—William

A.

Easy Task

no

McDonnell

14

Look Forward, Forward March in American Banking System

"fuzzy-minded liberal" and the

the citizen's

over

dwelling unit, and the possibility of greater control

over

rea¬

obsoletes!

and

sees

no

need to

USSR with Federal

race

continuously

It is well that we

re-emphasize the underlying spirit
behind our Revolution—the love
independence
accept

refusal

the

and

preserving

government

of

able.

Today,

the

it

independence

the

all

double-

about

the

of

ABOUT THE

read

—J.

pa¬

belongs

realized

we

that

Enemy From Within

of the Soviet Union

J.F.Reilly&Co,Inc
Members

30

Your

current

midst

lieve

lieve

we

What makes

freedom and liberty.

eral

in Russia

single objec¬

tive, and this is making the Rus¬
sian state the most powerful in
the world and the Communist

Party the most dominant force in

the

we

humanity

more

and

when he
pater¬

government,
when
he
votes for government controls, or
when he votes for government to

manufacture

one

liberal

is

What

of

not
the

alone, how¬
unthinking

materialist

should be careful

deciding and
things that mean

seeking those
happiness for

So, our objectives are mani¬

fold.

in

our

midst with

charity

made

that

our

country

great—nor a dole, nor a welfare
state, nor government interfer¬

good

vidual

libraries, that's it. If it's churches
representing different faiths, that's
And

defense

if
or

best

the

it's

in

offense

world,

directed to the
single objective of winning that
were

address

the 26th

free

by

&

'

•

18

Epsco

35

Officials of the Edison Electric Institute..

New

Pubco Pet.

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Lithium Corp.

Price of Gold and Gold Outflow: Views Expressed in First

49

As

(Letter to Editor)——.,,——
Tliey Must Help Themselves! (Boxed)
Richard

60

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Singer, Bean

Spitz Questions Dr. Slichter's Economic Views

Sen.

Annual Edison

Bridges

before

Electric Institute

75

Editor

—Letter to

&
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Continued

on page

44

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50

Governments
Our Reporter's Report
Public Utility Securities

a consequence,

San Juan

Ralph Fordon Flays Market Vocabulary Terms

Observations—A. Wilfred May

today in
Fed¬
eral
bureaucracy growing
to
tremendous proportions.
It is a
Federal bureaucracy which robs
ideal.

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Our Reporter 011

We have come too

Convention, Boston, Mass., June 10, 1958.

have

t|J

Expansion Program Opposed by Investment Bankers

he

government,

these United States we see a

During World War II, America
showed what it could do when all

*An

and

price

could do.

military

the

that too is it.

its energies

<:•

Survey Committee, Headed by Arthur Griswold,
Forecasts Record Electric Power Expansion

no

ence,
nor socialism.
Instead, it
housing the indi¬ was achievement by the individ¬
wants, good
housing he ual, and his pride in that achieve¬
gets. If it's automobiles, refrig¬ ment. It was the feeling of any
erators, television sets, that's it. If man, however humble, that what
it's art,
culture, education, and others had done under free enter-

it's

33

Knapp—
.

HEnderson 4-8504

Teletype: JCY 1160

historical background to warn him

self

Exchange PI., Jersey City

EEI

of his basic needs.

use a yardstick that reflects the
what
happens when a nation's
things the American people want
people begin to live by the phi¬
put of life. In peacetime, our ob¬
losophy: "The country owes me a
jective is the attainment of the living"?
maximum happiness for each in¬
That attitude, of course, is not
dividual with the individual him¬ the American tradition. It wasn't

If

1

DIgby 4-4970

32

Association of America

more

relative progress

to

him.

TVA

problem more
fuzzy-minded lib¬
he is advancing

nalistic

ever.

being made,

of

cause

The

31

thinks

who

advocates

the world.

In measuring

#

our

difficult is the

Salt Lake City Stock Exch.
Spokane Stock Exchange

Employee Information Program Is

Get There?—Sherman R.

coun¬

handle.

can

system is producing better results
we are under our system of

one

our

Top Management "Tops"?—S. L. Drumm__

Broad-Gauge

up

must watch, but we be¬

we

than

to

in

faced

Tatum, Jr._____

Where Do We Go From Here—And How Do We

to this
threat and have done something
about it. The Communists in our

have

We

try.

The Communist Party

25

Gros

Mandatory—Chas. E. Oakes

ple deliberately plotting on behalf

is dedicated

R.

28

A

lieve this nation should adopt its

»

Oblivion—Robert

26

We know there have been peo¬

tendency of many to be¬
that
Russia's
communistic

♦

19

BeLorenzo
to

Opportunity—Elmer L. Lindseth

Is
Tlie

I would like to comment on the

G.

Countdown

The High Cost of Redemption—Admiral Ben Moreell____

have.

The Soviet Threat

HYCON MFG.

9
10

Competitive Atomic Power: Today's Challenge and

Bridges

version of socialism.

CHEMICAL

3

Ely

—Anthony
The

should

they

internal threat from those who be¬

own

HYDROCARBON

—Cover

Inflationary Era

an

Better Selling Is a Must—C. A.

thinks

government

second,
we'have the

INDUSTRIES

—Cover

McAfee

Shape of Things to Come—Ralph J. Cordiner
The Place of Public Relations in Modern Management

get what they want, not what the

And

W.

—Owen

this

threat

Styles

ADVANCE

INDUSTRY

The

enterprise.
Only through free enterprise
can the people be certain that they

Sen.

UTILITY

The Challenges to Free Enterprise—Hon. Styles Bridges..
Electric Utility Industry Continues to Forge Ahead

is also true of free

posed by So¬
cialist Russia.

49

—Lloyd D. Brace..,.

to
it's

edged
threat.
First, we have
the
military
and
ideologi¬
cal

ELECTRIC

Capital Requirements in

He said

Well, I think

people.
time

!

Obligations and Challenges to Electric Utility Industry

realized that

we

press

BELLANCA CORP.

■

a

about time

was

35

or

have

Washington

a

DIXON CHEMICAL

3$

,

Outlook for World War III—Roger W. Babson

talk on freedom
made by that news¬

press

freedom

with

war

a

paper's managing editor.

o u r

faced

reporting

per

intoler¬

was

Temple__

fear—we will do it!

no

item in

news

a

concen¬

freedom,

our

The Economic Outlook—Alan H.

The Economic Situation—Hon. Sinclair Weeks

three weeks ago, I

or

17
22

objective,

upon
a
single
whether it be winning

Two

that

must

we

trate

faith—have

any

action

Any time

war.

Dept.

STREET, NEW YORK

16

Small Business Today and World Events—Wendell B. Barnes

projects.

power

WALL

99

15

S. Strike

Present-Day Problems and Long-Range Outlook
—Philip M. Talbott

TVA expansion and
the state capitalism implications contained in proposed revenue
bond law; inveighs against Federal atomic energy development;

1

tempting

as

for your

Telephone: WHitehall 4-6551

_!

Now Is the Time to Build—Clifford

and balance in government; deplores

son

it.

cash

Obsolete Securities

$600 Billion Economy

a

—Joseph C. Welman

educa¬

Refers to work of present Administration to restore

tion.

a

almost

14

Incentive Commercial Research Key to
—II. Leslie Hoffman

private hands to the state, increasing control

is

as

13

"unthinking materialist" for instigating the growing misuse of
the power to tax, transferring the functions of capital from

to

—is

12

;

Popular Western—Ira U. Cobleigh__

noted

VICUNA

6

The Electronics Industry: A Look at the Larger
Companies
—W. I. Latourette

New Englander singles out the

of

llCHTtnSTEl

B. S.
Page

Senator from New Hampshire

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Financial Chronicle

The Commercial and

.

.

.

Thursday, June 19,

1958

(2716)

4

producing plant which would

suf- high and capacity excessive, for
recession in some chance occurrence such as a
was not al- cutback
in government defense

cutback would not have been

Prospects for Business Recovery
And Moderating the Recession
believes

we

reached

:

V

to

reces¬

both

to

an

ommendation
ment

reached?

first/quarter of 1956.
than
the

in

dmable

a

intelligent rec¬

regarding

govern¬

immediate initiating forces

turning business activity down¬
are easier to spot than are

that the forces which touched

the

year?
of

basic" causes'>of the

the

current

downturn.

1957, it is clear
off

recession

business

three

were

(1)

questions

after

Suez,

—what caused

government defense orders shortly
after mid-year, and (3) the slow

recession
McKinley

avoidance

This

of

the

is no doubt due
fact that our em-

question

to

partly

the

ployers and our usual audiences
not much interested in the

are

past; they want to know what is
going to happen in the future,
Our reluctance is also due, how-

to the fact that most of us
quite sure what did cause
recession. 'We have a number

ever,

not

are

the

of pat answers,
the

more

more

we

we

the decline in exports
(2)
the cutback in

but

tant, yet it is
the question to which economists
seem to
devote the least amount
time.

but i am sure that
about it the

think

worrv

about

our

»me
same

Wonth ^
18 month
hich
.

increased

goods

only

by

most astute

would lead

IT"and over-capacity was the
I ell,
result. The fact is, however, that
saving did not rise and consumer

'

even

and the
economist into believ-

expenditures
strong.
Aside

real

steady decline in business
purchases of durable equipment
beginning in the second quarter
0£
^
year
Declines in these
three types

of spending or orderpreceded the downturn in

•

Qross

National

Product

and

pre-

ceeded the beginning of inventory

liquidation,

'

and

goods during this year
half.
This meant that one

a

whole

of

segment

the

TJLthT.n overall
the Sh
started,

and economists did some

ihe pattern of consumer expend i-

lures to which I referred earlier,
the ^consumer was not the villian

the

economy

,

1954 recession

duraU^goods.

Now

an

^ -

qneroan go oh/

camroi

from this

industry to

one

lu"sumc'

not to a subsequent
S
' propensity

Capacity—Fiscal Policy Formula
Enunciated

hot an accurate description of the
real world. Recovery began then

and

labor,

, and-out

^o'conTume

an

left idle capacity, idle
rising inventories in

spending

re-

but

u of J957 resulted from an
misiudmnent datin®
1 the waV back to the beginning
''ia oui m bjua^meni aatin*
a11

t

begins with a rise in- busijnvpsfment which distributes

cession

more consumer expenditures, is a
pntirpKr
entirely diffprpnt kind of indi.s- pouon wnicn I nope is confined
different kind of indus- notion which i nope
+y*v
trip* rhfltipp in p o n s u m p r to economic textbooks since it is
from

sudden

a

in-

elrtly'^ ^me ^li?h ^cour^el

"even 'labo?0"^ trot®

shifted

hot

,|)e clec]ine in durable equipment

The notio

exDenditures

was

buying and eventually to the
ventory adjustment.
The over-

in

"P'^ex^nditoes. pusiness le
The notion
tnat recovery irom a

initial chpngp-in consumer spendine'
ing, to build- an explanation for
to puna an exnlanation 101
and

increase

It

sudden realization that capacity
h»d been overbuilt,'which led to

anCTampie^ine

declipejiii consumer spending

ail.

a

The

example

as an

clearly 1?" i^^on as

was

recession

at

in mind

ervfrom'the

lo1, th.is

.

vfroducts

thpir

f

To explain what I have

recession

reason

...

segmented
on

the

and
,

continued
very
from the shift in

pretty careful thinking about the
forces,which were generating the

of durable

before

Looking back to

of

that

so

old sch00l are
irrational actions
recession develops,

the

of

.

weakened

mot

that some bust-

true

the soundest businessman

of the

crucial

been a rather general overestimatron of the volume of demand.
gn
tQ
I* I were following the strictly
orthodox explanation. I would say
Bl,t my argument is basically that
of this point that savings in the
a-1 '
of events inevitably economy; began to rise, with the
is

It

nessmen

This is more

increase,

was

byButKdu° inf fte
But during the

ward

Gordon W.

normal

a

economy

is market apparent1956 it finally had
in late that there became,

for

demand

estimate

who
-

the

durables and services than in

to busi¬
ness i during
the remainder
pen

—is by far the
most impor¬

the' 'third
the third

In
In

quarter oi 1957 consumers were
spendmg $20 billion more on non-

policy.

The

What is
likely to hap¬

the

.

..

ouartersgof95l69l7nd
quarters of 1957.

prerequisite
intelligent forecast of
is

the future and an

(3)

these

"Will this sort of
thing be repeated over and over
finally,

and

nessmen

downturn

first

equipment expansion and that this
new plant would never come into
operation.

As long as capital expansion
continued during 1956, consumer
in the first quarter of 1956, conincomes were raised sufficiently
sumers
abruptly lost interest in in the future?".
to keep even the new plant comdurables.
Their expenditures on /,
I ahl not taking the position that
ing into operation at a high per
non-durables1 and services conbusinessmen
ar| s0 stupid that cent of capacity. But when most
tmued to move forward strongly
,
.
..
know how l0 es_
of the new capacity came onto the

capacity, and

recession

the

of

the

The

capacity not

building of the new

pr0vide sufficient income to buy
the increased flow of products?",

not because 1 am sure $ 4 0j; a billion. Allowing for the ing that capacity should be exconsumers
1 know the answer, biit because intervening nriee rise
"Si11It "S".S panded further, unless these bus!some
explantation of the cause actually lowered their purchases

bot¬

been

non-

plant, and these incomes were all
going over to bid for the output
of existing plant. Putting it jn
another way, the level of eonturner incomes was sufficient to
clnve plant; to capacity at the beginning of 1956 only on the assumption that incomes would continue to be supported by plant and

answer it

constitute an
attempt to answer three questions
about the current recession:
(1)
What caused the recession?
(2)
My remarks will

of

questions are "Why does the overfrom capacity develop?" "Why does the

away

—

Following the consume r durable
goods buying splurge in 1955 and

^ disagrees with text books' in placing consumer spending's
U;;
^importance ahead of investment spending.

tom

expenditures
goods and

toward
durable goods and services.

as

Has the

nothing new about
general over-capacity,
Obviously, a recession must invoivs over-capacity.
The real
Now, there is

me idea of

beginning

durable

1956, and (2) consumer income
the output of full capacity so

disequilibrium between income and

the

to

sumer

only able to demand

prevent

penditures, etc.

of 1956,
at which time a pronounced shift
occurred in the pattern of con-

that income is supported by new plant-equipment
expansion that does not come into operation. Author finds
overexpansion of production beyond the level income can support stems from business being biased by demand, and that an
unexpected cutback, for example, in government orders can
touch off a downward cumulative decline. Proposes a formula

long

.

cause

back

stronger recovery base if taxes are cut to increase purchasing
jpower. Turning to what is viewed as a seriously neglected
topic, Dr. McKinley attributes downturn to (1) consumers'
significant shift in demand—at an earlier date than generally
level that is

comes,

Up

I have held that the
of the recession dated

now,

basic

,

of

process

correction, layoffs, decline

recession.

the

of

cause

come into

inventory
in indecline in consumer ex-

cumulative

search deeper for the

We must

not

the market for some
time, and thus were distributing
touch off the whole incomes equal to the cost of this

to

orders
*•.

-

Demand

Consumer

in

until

either in April or May, and foresees $435
billion fourth quarter G. N. P.—$13 billion over first quarter,
without a tax cut in June, and a $447 billion G. N. P. with a

realized—commencing early in

which

economy

Shift

sion's low point
:

produce a

...

of Economic and

Prudential Insurance top economist

to

ready prone to one.

basic

Investment Research
Insurance Company of America, Newark, N. J.

Prudential

an

McKINLEY*

By DR. GORDON W.
Director

ficient

I

have

gone

uiruugh

all

this

it will begin in this lecession,
mewhat laboriously not simply
through a rise in consumer buy- M,m^wuai<^uuuiiuumv uai &impiy
a® cales nirked un
business
as an explanation of the present
goods industry is not a big part ln*>- As sales picked up, business
rec,essjon but because I want to
nf ihe
economy
Durahle gooas, men were of course encouraged
;T14 oui oecause i
oi
tne
economy,
uuiaoie eoods
raDital exnanset the sta8e lor a Policy recomeven in normal times, account for
l? »egin some new capital expan
mpnda+:nn
r+ .ppm(, to nie +bat
nnlv about 13% of total consumer
slon> an(t this expansion aided the menaation. it seems to me tnat
only aiiout JoVf) oi total consumei
»
POnsuJer pxnpnditures l)er ceilt of capacity should play

whole segement of the econTt is trup that the durable
omy.
it is uue tnat tne auraoie

one

nmv

friye 111 consumer expenditures.
larger role in guiding fis-^he upward movement having cl V
?•
RT
..
.
guiuing u*
started it tended to cumulate
cal Pohcy than it does at present,
very quickly following a reduc- oxlcc started, it tenaea to cumulate
for iiistnnrd that the I'isinstance, tnat tne us
vious that the small reduction m tinn in demand 101 their nroducts so that by the beginning oi 1956, ^llPP°se>
tion in demand for tneir products,
difficulty in sun- cal authorities set 85% of average
spending accounted for. by- these
DlviL the
burner capacity as their principal guide.
taf. f would1
bave been suf- difficult and expensive to ware- Plymg the tremendous consumer (I will assume also that better
produce a real recession house, and they have a large demand.
data are available so that some
,,

,,

„

Although these three forces pre"pitated the recession it is ob.

kaf l\ no* aeea that a basic imbalance had developed in the
economy.

From the first to the

durable goods

spending.

But the

indnstries
inaustiies

normally
normally

off
on

lav
lay

men
men

For these
fall in the demand for

capital investment.
reasons,

a

Income

Generated

Needed

rough overall measure of capacity
could be calculated.) Then as out-

But

Not the Output

goods has a much more
wirtosm-ead effect than would sav
widespread eiiect tnan would, say,

durable

At this Po'nt in the recovery, it Pllt, generally moved above 85%
logical for economistq and
ln
1955, personal income tax
luglLdA /or economists ana
ehnnld
hav* hppn raised
mand for services
businessmen to conclude that cap- ^ates ^VoaACl aave ^
i
J
periodic breathing spells. My at- the rise in capital construction
seivlces*
ital olant was not sufficient Most Theoretically, they should have
As i say, one could therefore
piani v\ as noi sumcieni. iviosx
rakp/'hv
nmonnt bv
temnt to answer this first question expenditures more than offset this
exnlain
the
whole
recession
in industries were operating at very
been laised by the amount oy
high per cent of capacity and con- which new capital investment was
is therefore undertaken with due
roinor decline. The fall in net
foreign investment was only $.9 terms of the
in
high per cent of capacity and.con- .
still rising.^'exceeding sayings.
humility.
i am attempting to Gf a billion. The cutback in Fed- aemana which first necame an- sUmer spending was J A ._.nsAng; term«
demand wnicn iuj>i became ap- ^ ^ at tbjs D0jn{ however that terms, let s ii«f env In practical
life lust say that laxc
Dccame dp
^
that taxes
.d
* PUJIJb nowevei, mat
' -.-.j J TP
-i^tinn hod
eral Government purchase orders parent early in 1956. In the Pru- ,i
*An address by Dr. McKinley before
dcntial
Business Forecast issued the mistake was made. The level
weie laised. If this action naa
was
more
the Forecasters Club of New York.
severe,
but even this
a tt he be shi n i n » o f Dece mti crlast
of consumer incomes which made been taken, consumer purchases

understanding of the forces which
,

cause

the economy

.

,

.

to take these

quarter of 1957, spending on

producers' durable equipment de-

clined by only $.2 of a billion, and

equivalent decline in the de-

an

a

»

——

wn.cn

apmann

S

consume?

i.rs.

it possible to drive most industries would have been less, and busiclose to capacity operation de- nessmen would not have been led
and sufficient ^ause of the dif? Pended heavily on the plant exto undertake so grandiose an expansion programs already under- pansion of capacity. Taxes should
for
which
we
were
ficulties
way.
We
were
using ' a
good then have been maintained at the
headed.
we

year

thfs shift

ANGLO AMERICAN

•

.

t

-

~

™

in fact

did

in demand

areu?

was

ttat

the basic

portion

of

labor

our

force

Continued

in

on page

Today, I would still say that the
shift in consumer demand

EXPLORATION LTD.

but the more i

important cause,
think about it the

more

convinced that there

(Listed American Stock Exchange)

basic

more

will

recession
we

Descriptive circular

on

cause—a

reappear

future

the

will

few

every

i become

was

an

even

which

cause

and

over

and

an

was

in

over

result
years

in

request

Income

vs.

•> t

basic

This

cause

are

pleased to

announce

the appointment

o£

unless

EDWARD M. HEFFERNAN

take action to offset it.

•

We

a

Output
is that,

as

our

out of a recession
into
a
period of prosperity, a
sequence of events invariably oc¬

155 Sansome

Street, San Francisco

economy moves

C. E. STOLTZ & CO.
Members American Stock

25 BROAD

STREET, NEW YORK 4

Phone—HAnover 2-1762




Exchange

Bell System Teletype NY 1-2532

curs

which

causes

over-estimate
their

capacity

which

the

flow

demand

for

beyond
of

the

level

incomes

will

A general over-capacity
thus ensues, and there is an ac¬

support.

companying tendency for
cessive

build

in

Regional Representative of

businessmen to

the

products and thus to expand

plant

as a

an

inventories.

ex¬

The

stage is then set, with inventories

Hugh W. Long

and

Company, Incorporated

Westminster

at

Parker

Elizabeth, New Jersey

55

1ST

Volume

Number 5752

.

.

.

The Commercial and
Financial Chronicle

(2717)
To

combat

the

hazing of

man¬

agement—and

suggestions.

Chips Now

popularity of the
together with the
so-called paradoxical market-bus¬

institutional investors.
by
their
irresistible

highlights the

ing

constant

the divergence

shares

this

the

r

issues

those

d

g e a r e
m e a

du

to

that

data,

in

tistical

by

funds

In

A,

Wilfred

buy

the early future.

logic
iii

i

into

"the

market"

for

intervening business fluctua¬
tions, its policy in issue selection

early

postponed,

or

money"
buys the

Is
as

recov¬

corporate

on

operation.

First

funds

because

of

too

process

easy

Henry T. Mathews With

be

the

it

(Special to The Financial Chronicle)

."

CHICAGO, 111.
Mathews
with

has

Walston

South

La

&

tough

about
who

a

buying

stocks

IBM

as

the

amateur

alike

professional
are

disillusionment
that

forgetting

and

off

a

Henry

T.

Mathews

Mathews who has been in the in¬

issues'

worried

"professional

Impact

-

of

the

Funds

Our prediction of the near-term
continuation of the concentration
in Blue
and

Chips, of both the growth
"good-management" types, is

chiefly based

on

the impact from

&

and

been
Knee-

Co.

no

than

Lehman Corp. Reports
Executive Elections

a

Street,

nounced

of the investment
company. Here¬

more

The

Lehman

New

tofore

the machinations of the one-share

that

continue

stituting
turn

sample

product

con¬

William

James

B.

has

an¬

Downing"

Vice-President

a

as

Treasurer

It

was

Dealers

tary,
that

complete

facilities

counter securities

Inc.

In addition

counter
ments

firms,

for

we

for

are

to

the

came

been

and

will

total

on

on

insured

new

1957 " week,'

claims

new

claims is issued

a

week

numbered

ahead of the

unemployment.

In the steel industry the June steel rush has
been much
bigger than expected. Both the mills and their customers have
been caught off balance, states "The Iron
Age," national metalworking weekly on Wednesday of this week.
It

states

that

the mills were counting on a June'spurt
by
hedge against the expected price boost in July.
specifying June delivery has grown to
unlooked-for proportions.
As a result, some June business will
carry over into July.
consumers

as

a

The

is due to
low

metalworking weekly adds, the June boom apparently
a combination of
price hedging and actual need due to
inventories. Among those caught short are several

consumer

of the

auto companies.

A lot of behind-the-scenes jockeying for
now going on.
The situation poses problems for the mills.
They are being
badgered by their salesmen to step up production on the one

preferred position

hand, but

on

on

steel order books is

.

...

'•

V.

>■•■;.•••..

.

f.?

....

Continued,

on

page

Announcing the formation of

D. H. BLAIR & COMPANY

..

Members American Stock

Planning Go.

42 BROADWAY
;
,

Planning Company,

.

July 10: New York City.
July 16: Newark, N. J.
July 17: Philadelphia.

Exchange

Exchange (Assoc.)
NEW YORK 4, N. Y.

Telephone: WHitehall 3-3980

Madison

Avenue, New York
City, will give a series of one-day
seminars on pension and profitsharing plans as follows:

Cable: "BLAIRINS"

The

over-the-

Form International

partnership will continue the business activities

formerly conducted by D. H. Blair & Co., Inc.

available

regular

market letters and special
company and industry reports.

Fidelity

GENERAL PARTNERS

(Spt-cial to The Financial Chronicle)

DENVER,

Fidelity
formed

Colo.

with

Seventeenth
a

—

International

Corporation

been

has

offices

at

818

to engage in
securities business. Officers are

Harlan

W.

Phillip

P.

Louis

and

Street,

Philip R. Egner

Robert W. Miller

Hyman L. Federman

Kenneth B. Ortmann
Harold S. Stonehii.l

Herbert M. Iselin

Charles J.

Member New York Stock Exchange

Miller

Sloan, President;
Pyles, Vice-President;
S.

Middlemist,

LIMITED1 PARTNERS

Secre¬

tary.

George, O'Neill & Co.
Incorporated

30 BROAD




Robert I. Cummin

Joins Ideal Securities Co.
(Special to The Financial Chronicle)

STREET, NEW YORK 4, N. Y.

Telephone: HAnover 2-2140

DENVER, Colo.

Hopkins

—

Russell R.

joined the staff of
Ideal Securities Co., United States
National Bank Building.
has

.

the other they are up against the problem of getting

Members New York Stock

George, O'Neill & Co.,

make

corresponding

elected Secre¬

associated with The Lehman

Pension

offering clearance facilities for over-thedealers

the

The report

issues and

maintain active Research and Trading Depart¬

affiliated

In

well. Mr.

as

Corp. in 1951.

625

marketing of seasoned

invited to contact

Labor reported.,

Workers filing new claims for
jobless pay numbered 321,600,
new low for
1958, in the week ended June 7. This represented
drop of 16,500 in the number of new claims from the
preceding

!

one-share investment.

new

higher than

The number of workers
drawing unemployment compensation
week in a row in the week ended
May 31
a
total of 2,827,600, the lowest total since the
first week in

succeeding Mr. Downing in
capacity. Mr. Williams be¬

..

seeking participations in promising

below to 1%

ago.

also announced that W. L.

Williams has

than a normal re¬
by way of dividends on the

Dealer Services

on
Wednesday of last
Bradstreet, Inc., show

1929.

The Pension

to

3%

millionth

Downing has been with The Leh¬
Corp. since its founding in

more

Approach

from

Secretary-Treasurer, he will

To Give Seminars

A New

was

two

"Ward's Automotive Re¬

man

sortment of consumers' goods "on
the house"; with the "free gro¬
ceries"
(as the lunch is called)

the

Corp., 1
City,

York

has been elected

another slap at manage¬
ment." He is further troubled over
as

and/or

volume

a

But the volume of orders

strued

vulner¬

'

Co.

hecklers

land

ability at their present recovered stockholder in a number of com¬
levels now perhaps imply a greater
panies who thereby gets a_ guided
risk than is constituted by
picking tour of stockholders' meetings,
up the temporarily "under water" cutting down on his meal expense
cyclicals?
and acquiring a considerable as¬
'

Chicago for

recently

Reynolds &

punishment and that your hon¬
est question might even be con¬

periods
the speculative

these

is

with

in

has

years

to

the

growth.
not

he

of

questions

frenzy's outrunning of the actual
Does

For

President

important and sincere
by making you feel
management has been subjected

and

of' past

followed

the

have

other

Minnesota Mining at 40 to 50 times

earnings,

year

week.

thought in mind
publicity - seeking
venture or a browbeating mission,
take up time and
frequently cut

making

through

decisions

wonder

Men.

cars

As for

to

we

Association

passenger

of

exceeded that, of the
in the United States

industry completed its

calendar year,

retail trade in the
period ended
week, spot estimates collected by Dun &

218,100.

-

trucks

January, the United States Department of

perhaps suspect

Vice

1958

and

dropped for the seventh

Credit

the

Mr.

the

as

cars

of

ports" noted.

a

have meetings to end
all meetings? At least this is
par¬

regarding that intri¬
guing term, or of disregard of the
already sharply advanced price. In
from

Street.

their

vagueness

escape

201

that total dollar

many

of

advanced by 11.2%

The Hecklers Heckled
A

and/or

Production

automobile for the

Inc.,

industry last week,, despite the lack

settlement,, output of

prior week.

Henry T.

Co.,

Salle

mann, Executive
of
the
National

way

In the automotive

associated

—

become

promise "growth"—irrespective of

this

•

labor

vestment business

"defensive"

,

Walsion ( Co. Inc.

tially proposed by Henry H. Hei-

deemed

$17,700,000,000, reflecting little change from the
comparable year ago level. While a
year-to-year gain during the
cumulative period of 4% occurred in
public construction, private
outlays were down slightly. \
'.J

one

Should

Volume for the first five months of this

year amounted to

a
way to fulfill the
scientific investment

of

and Labor show.

merce

con¬

to

climb,

operated at

of

capacity, up 3.5 points, based on utilization of the
Jan. 1,
1958 annual
capacity of 140,742,570 net tons. Output was about
1,725,000 net tons or the highest of
any week this year. Accord¬
ing to "Steel" magazine, steelmakers are
elatec^ by June operations
and sales reports but
expect them to slump, in. July.
Construction is
contributing its share to. brighten the economic
outlook by
showing a seasonal increase ir\ May ta
$4,10^,000,000,
preliminary estimates of the United States- Departments of Com¬

ardently

so

management?

15% since October, would not the
acquisition of issues whose earn¬
ings and prices have suffered such
drastic cyclical declines be logical?
Instead, the buying has been heav¬
ily concentrated in issues which
are

64%

democracy.

rendering.

of. self-

Business Failures

Steel
production last week continued its
upward
scoring its seventh consecutive rise.
Furnaces were

those

appease

following the "wisefunds; again the public

this

function

which
advanced by

have

averages

of

to

good-looking Chips.

is open to serious question. On the

ery,

officers

tions to renewed acquisition of the

of

major premise of business

seem

kind

a

Index

Index

Auto Production

■

new

satisfactory performance with the
Chips; and as the peak of the
structure, the funds devote their
incoming shareholders' subscrip¬

the long-term future in disregard

the

prevalent

Trade

Price

of

services which they are

buying; then the funds
partly because of this

them

shrewdly

these recession months

over

buying

Pont

Retail

Commodity Price

Industry

vL

day's volume in

funds

to

Tuesday
disclosed

prior
popularization; next, the
public buys
additionally as

investing community
behaving with unusual

been

publicly

the

the

the public's

While the

has

so

saviours

own

the

Carloadings

Food

and

Production

Electric Output

State of Trade

how

strategic politeness,
artfully practiced by pre¬

siding

stocks have risen because of

name

permanently? Whatever the an¬
swer, this divergence is emphati¬
cally still with us now, and will
over

fact,

pyramiding

May

Lehman Corp., under Alexander
Sachs) back in the 1930's, continue

remain

of

contributing

study
of the
(the

one

Just this

fund

half

du
sisted of its purchases.

analyzed
major sta-,

a

where

their

briskly advancing

which trend
was

finds,

now

severely subjects them

Pont, et. al.

major

a

surable

value

so

of

with

technique

Steel

'

meet¬

distributor-stimulated scrutiny
This column would welcome
second-guessing are intensi¬ communications
from our stock¬
fying the Blue Chip-ism. Their holder-readers
evaluating the con¬
favorite-ten still comprise
Jersey, duct of their articulate defenders
IBM,U.S.Steel, Gulf Oil, Amerada, at the annual
meeting, and the

and

to

selling

patience

expand¬

open-ends

man¬

on

and

see-

of

market

window-

formed

business

seminars

stockholders'

a

to

growth-andglamour

newly

particularly tse

Will

between

and

hold

conduct

a/.>

The

ing, particularly stressing efficient
procedure to dispense with the
disruptions. Obviously, he has lost

Motivated

dressing compulsion, the

sta¬

tus of the Blue

Chips.

agement

the growing stock
market partici¬
pation by mutual funds and other

funds

situation

proposes

to

The intensified

iness

that

the

Association's
current Monthly Business
Review

By A. WILFRED MAY

mutual

In

he

Those Blue

<r

this
shop-lifting—
Mr. Heimann has some
affirmative

Observations

5

Michael A. Miller

Harry Janin

Sidney B. Lifschultz
Louis P. Schrag

62

Chronicle

Commercial and Financial

The

6

Thursday, June 19, 1958

.

. .

(2718)

Eisenhower
pre-convention
campaign days of 1952, one
those
most
responsible for
the' foremost

of

one

and

From

Washington

of

Eisenhower's

as

it is over Sherman

ranks

who

was

in

subordinate

the

make

race.

accepting,

I

Miami

it ;was

before

headquarters'
V -During
that he was cock of the walk; '' 'r
I
on

am

not passing, any.

comment

have
people bowing and
scraping to you and bringing gifts.
I know that Senators as a whole

However, if Eisenhower has a
great trust in him and a deep ap¬
Truman's Secretary, and
preciation of him he is a pain in
Lamar Caudle, of the Department
much expect a hotel to
the neck to everybody else. Cer¬ pretty
of
Justice; ' even for poor old
compliment their bill and in more
tainly this is the impression he
Harry
Vaughn
and
countless
cases than not it is done.
has created. Conceivably it could
others
who
rightly or wrongly
One
service
the episode
has
be a false one, that back of his
have
gotten hurt in the great
rendered is that millions of peo¬
severe manner is a heart of gold.
game of politics.
A biographer, though, would have
ple now know what a vicuna is.
But in the case of Adams, no¬
to dig mightly deep to find it.
>
where do I find other than the
I know a man who once visited
Correction
highest glee. One reason is his Adams when he was Governor of
holiers than
thou
attitude, but
In the Financial Chroiiicle of
New Hampshire. He tells me that
mostly it is because he has been
5th
it was
reported that4
as
if to put on a show Adams June
bo hard-boiled and cold-blooded.
would
call ill his
subordinates; Ansgar M. Christensen, who had
My own reaction is one of amaze¬ cabinet officials and lesser serv¬
previously conducted his own in¬
ment that lie would be gracious
vestment
business
in
Giendale,
ants and talk to them as few men
enough to accept a gift even if it
talk to another.
Men who have had joined Quincy Cass Associates,
were
tendered on his birthday.
This was in error,
worked with him at the White Los Angeles.
I have never enjoyed a close as¬
House and left because they due to our confusing Mr. Chris¬
sociation with the gentleman but
tensen and his father.
couldn't stand the gaff have at¬
I would have, if caught in his
Ansgar M. Christensen, Jr., who
tested to his severity.
company, be restrained from of¬
established his own
investment
How
Eisenhower ever picked
fering him a cigarette.
business in Giendale in 1955 as a
-

this Governor of a small state and

Members of Congress

sought

to

and

the resultant un-

happiness it has brought him.
There is
is

quite

a

members

no

his

citizen. I am assured by
of
the
New
England

industry and energy New

England would be in an awful
fix today. There is no reason why
a
man
of his stature should not
have been

the

able to see Adams and

President.

semi-official

And

official

and

Washington

see

nothing irregular in the fact that
hgs given presents to New Eng¬
land Senators and Governors.
On

he

one

occasion

New England

he

even

called

a

conference of Gov¬

All

President
shunted
Carlson

doubt that Goldfine

delegation in Congress that with¬
out

rities,

see

industrialist Bernard Goldfine got

him

last: two : decades

the

profound and far-reaching
have-' been- taking place

A1•

depletion. Al¬
though we still are finding a lot
of oil, it takes no genius to recog¬
nize that so large a number of dry
holes and abandoned wells greatly
dispel any dream of long-term

abandoned due to

changes

in the
world's petroleum

self-sufficiency.
Major U. S. Oil

No

Fields Found

been
Frank
of Kansas, seldom goes to
Senator

s e n

h

o w e r

intimate.

Former

Pennsylvania
Eisenhower did

another.

make

a

election
to

be

speech in favor of his re¬
in 1956 but this seemed
sort
of an
afterthought.

had

seen

him

as

1953

1956.

and

surprised

probably

He

when

the

fact that the

States

United

lost

its

position

of

has

new,

the

speech.

discoveries of 100,000,000 bar¬
or
more,
were found each

say

Ralph O. Rhoades

i

rels

petroleum

But, it would appear that not
one of
the fields dis¬
covered in the United States in
the last four years will prove to
be a major oil field.v
embracing a predominantly desert
This failure cannot be attributed
area
in the.;approximate middle
any
lack of effort.; On:* the
of the Eastern Hemisphere.
•
<
• to
contrary, through 1956 the amount
..The figures that spell out this
of exploratory anddrilling ac¬
long-term,
significant
shift of
tivity increased year by year until,
petroleum power away from the
United ; States ■ can
be
briefly in 1956, the domestic oil industry
stated.-In 1938, the United States drilled the unprecedented number

That

power.

;

position has been taken by the oil
producing countries of the Middle
East—a grouping of small nations

year.

single

a'

.

secu¬

was

indeterminate amount of error.

{Special to The Financial Chronicle)

DENVER.

was

ties

Eisen¬

with

Colo.

—

DAC

Securi¬

Corporation has been formed
offices at 463 Logan Street

situation, however, even if
allow for a substantial margin

Henry

we

correcton, the basic
picture
remains unchanged. For our own
future and the future of the free
of

Cabot Lodge

of these Shares having been sold, this advertisement appears as a tnatter of

record- only.

in

In this

world, the maintenance of access
is doing a good job to engage in a securities business. to Middle Eastern petroleum is
Officers are
Richard
S.
Derry- becoming more and more impor¬
in the very honorable
place of
Chief
Delegate
to
the
United berry, President, Jack G. Padgett. tant every day.
Nations
but his contact is with Vice-President; and John G.
Here, in the United States, oil
John Foster Dulles.
Yet he was Binkley, Secretary-Treasurer.
producers have for many years
clung to
the belief that, come
what may, the domestic oil indus¬
try
could
always
find
new
domestic reserves to replace the
made

hower

1953, an average of 2.87
major oil fields, which is to

through

supremacy y in¬
terims of world

statistician. ~ Mr<

Sr.,

'

between

is

dustry

when

here

self-sufficiency

outside the in¬

an

little

very

suggest that the time is
the whole concept of
must be re-ex¬
amined if we, the people of this
nation, are to take the steps now
that will prudently safeguard our
future. During 16 years, from 1938

few years

stood

discontinued ' his

Form DAC Securities

:
•

Duff

r

has shrunk to 14% of free world significantly. Over the last hun¬
years,
among
all . wells
formerly supply, and those of the Middle dred
associated
with
First California East have grown to 71%. As most drilled, about one in four proved
Co. for many years., later joining of
you
know, all estimates of dry. Over the past four years,
Kenneth Ellis & Co. in Phoenix.
petroleum reserves are subject to among 219,550 wells drilled, one

1957

Christensen,

Senator Joe Duff of
was

not

has

January

He was an early

the White House.
E i

have

group

aside.

try itself, and
still less well
unde

fact, the events of the past

In

of 58,418 wells,- or nearly 10,000
possessed 59% .of all the oil re¬
wells more than it did in 1953.
serves
then known to exist in
business. Ansgar M. Christensen, what is now the free world while Not only did this high level of
Sr., his father, is now a registered the Middle Eastern share was only activity fail to find a major new
representative with Quincy Cass 17%.
Today,
the proportionate field, but the ratio of dry holes
Associates, which
he joined
in share of United States reserves to the productive ones increased

over-the-counter

dealer "in

and Sena¬

placed him in the powerful posi2him are tion he occupies has long been a
getting a tremendous kick out of subject of speculation. Abler men
the ease with which New England
in
the
original Eisenhower-forsee

■

/P1

the merits of the

you

nelly,

to

>,v

\yill disturb older or

profit-sharing agreements
future agreements.

and Japanese

Eisenhowerin -Denver realized

visitors to the

.

Carlisle Bargeron

hotel;
for Matt Con¬

who

y

,

Beach

tors

recapitulates growing number of firms and stockholders with
foreign production holdings; labels Israel as
^
single cause of international trouble in the Middle East ;
describes Nasser as a question mark; and doubts recent Italian

campaign
not • long

Eisenhower

entourage ' and

The oil executive

of expansion.

Middle East programs

our
-

political mess
only a case-hardened man
picture of the
can stand.
An explanation is that he is in. I am simply saying that sup'ply.
Little
he is completely dedicated to the. everybody I have run into enjoys rec agnized,
thoroughly.1 In my - perverse even by many
President's welfare; no more dedi¬ it
cated public servant ever lived I way I don't see what is the ad¬
pfeople within
am assured.
.,:
: vantage of having power unless the oil indus¬

recall, the
hospitality of
a

this

in

the

into

that

ministration

as

j

him. to

led

delegates

primary over

whose term as Governor
expiring,
promptly moved

was

of taking a
is something

task

to

•

world petroleum

is made clear by Mr. Rhoades in examining our concept
of self-sufficiency, condition of angry contradiction within the
domestic oil industry, and crucial necessity to pursue resolutely

Eisenhower's
primary per¬

Taft.

within the oil industry, that we

position of supremacy as a

our

power

Adams,

task and Adams' way

the

Truman Ad¬

lor

suaded

are 15- minutes late
luncheon they are taken to

from

White

the

House

Bob

showing

if they

ing;

of

out

accept

New Hampshire

a

Senator

They

Donald Daw¬

forced

it

a
dinner engagement.
have
to be
on
the • job
promptly at 8 o'clock in the morn-,

to

sympathy for.
son

an

subordinates at
the White House are almost afraid

lot of

a

in

His

discussed.

is

callous

our

ac¬

causes

of laughter wherever

outbreak

in

find

generosity

Eisenhower ticket of

Corporation

Vice-President, Gulf Oil

The lack of realization even

have lost

He made

President.

early in 1952 when he

his bid
an

Adams

that

fact

his

cepted

depression

the

the whole tab.

up

the

But

Adams' dis¬

comfiture. You
will

picked

and

elbow of the

discuss

to

ernors

official and
semi-official Washington has been,
in such a high state of titillation

and

BARGERON

By CARLISLE

that

seldom

is

It

little man
is the one:

got the position of unique
tremendous
power *at
the

who

RHOADES*

By R, O
Senior

state,

little

the

from

Oil Industiy

The Middle East and

running.

Sherman Adams, the

the News

Ahead

the

in

boosters

oil withdrawn and consumed each

Over the years they have, to
creditable degree, proved them¬

and

two

half was dry.

a

oyer a three- or four-year
could scarcely fail to have

'

'

"

-

-

From

began to
the
1956

wells,

of

125,000 Shares

these, 458,000
time

another

Pepsi-Cola General Bottlers, Inc.
*

(Illinois)
'

j.

-

*An

were

of

address

Of

1859.

dry holes

at

completion,

and

s$ have

Of

in 1957 fell off to
"these, 20,156 were dry

holes.

:

or

by

Mr.

195), the

this

At

the

become

has

same

particularly

the last four
time

our

serves

at

in terms of years

Rhoades

before

of supply

consumption rates

current

tic

reserves

continue

to

decline

during

1894E

MUNICIPAL BONDS

CORPORATE BONDS
LOCAL STOCKS

4

The

Roiinson-Humphrey Company,Inc.

!

RHODES-HAVERTY BLDG.

June 18,1958




•

has

Should our domes¬
in relation to demand

Continued on page

Association, Cleveland, Ohio.

STATE AND

>'

rising
of re¬

been declining.

ESTABLISHED

qAllen & Company

years.

domestic

consumption
has
been
steadily, while our ratio

Meeting of the National

COMMON STOCK

%

domestic oil,in¬
dustry has found itself in the posi¬
tion of spending more and more,
per
foot of hole drilled, while
getting less and less oil per foot,
Since

been

600,000

the Semi-Annual
Petroleum

-

in doing so they
surprising total

1,749,000 wells since

the

•

the

drilled

become evident.
peak of 58,418

drilling

53,350.

marked during

have

dis-.

of that discourage¬

1957 the signs

ment

and

selves right. But

a

domestic drill¬
ing activity, and, indeed, during

a

V

period,

couraging effect on

year.
NOT A NEW ISSUE

continued

return,

of

kind

This

WALNUT 0316

ATLANTA1,
long

GEORGIA

distance 421

the

56

Volume 187

Number 5752

.

.

.

The Commercial and Financial Chronicle

<2719)v

|

Interest Exempt from
present Federal and New York State Income Taxes

ij

New Issue

$49,000,000

tate of New York
4%, 3%, 2%%, 2.90% and 2% Housing (Serial) Bonds
Dated

July 1, 1958

Due

,

$1,000,000 each July 1, as shown below

■-Principal and semi-annual interest (January 1 and July 1) payable

at the principal office of The Chase Manhattan Bank in
City. Coupon bonds in denomination of $1,000, exchangeable tor bonds registered as to principal
$1,000, $5,000, $10,000 and $50,000. Registered bonds

York

isew

and interest in denominations of
.

be converted into

may

Y

y

coupon

form

at

the

of the holder.

expense

Legal Investment for Savings Banks and Trust Funds in New York and certain other States
and for Savings Banks in Connecticut and Massachusetts
•

.

Acceptable to the State of New York as security for State deposits, to the Superintendent of Insurance to
secure
policy holders, and to the Superintendent of Banks in trust for Banks and Trust Companies
'i:(

ii

These

Housing Bonds will constitute, in the opinion of the Attorney General of the State of New York, valid and
binding obligations of the State, and the full faith and credit of the State of New York will be pledged for the
payment of principal and interest.
.

..

tr"-<
t i

;j

MATURITIES, COUPON RATES AND YIELDS OR PRICES
Yield

Rate

Yield

Due

Rate

Yield

4%

Due

1.00%

1967

4%

2.20%

1973

1968

4

2.30

1974

1969

4

2.40

1975

Due

Rate

or

Yield
Due

Drlce

Rate

or

WIce

"

1960

4%

2.60%

1982-83

23/4%'

3

2.60

1984-85

23/4

2.60

1986-87

2.90

1961

4

1.25

1962

4

1.50

1963

4

1.70

1970

4

2.45

1976-77

23/4
23/4

2.65

1988-89

2.90

1964

4

1.85

1971

4

2.50

1978-79

23/4

2.70

1990-98

3

196S

1

2.00

1972

4

2.55

1980-81

23/4

W 100

1999-2007

23/4

1966

4

2.10

2008

2

2.80%

.

;

2.85
® too

2.95%
® 100

3.10%
Not Rcoffered

(Accrued interest to be added)

Redeemable, at the option of the State, at par and accrued interest, on July 1, 1998, or
on any interest payment date thereafter, all of such bonds then outstanding, or all
of the bonds of a single maturity beginning in the inverse order of their maturity.

The above Bonds

offered when,

are
•

•

.

as

;

,

.

and if issued and received by us, and subject to prior sale and approval of legality by the
Attorney General of the State of New York.

The Chase Manhattan Bank

York

of Western New

►

,

v

The

.

■

.

^

Carl M. Loeb, Rhoades & Co.

L. F. Rothschild & Co.

B. J. Van

Greaorv & Sons
®

!

Frnct
E.I11SI

1




.

k

,

Reynolds & Co.

A. C. Allyn and Company

A. G. Becker & Co.
Incorporated

First of Michigan Corporation

-

■

State Bank of Albany

Company

Geo. B. Gibbons & Company

; Spencer Trask & Co.

J. R. Williston & Beane
.

The Franklin National Bank
of Long Island

Hannahs, Ballin & Lee

New York Hanseatic Corporation

Wood, Gundy & Co., Inc.

Hayden, Miller & Co.
'

Incorporated

Schoellkopf, Hutton & Pomeroy, Inc.

Chas. E. Weigold & Co.

Newark

Green, Ellis & Anderson

Weeden & Co.

W. E. Hutton & Co.
Incorporated

Corporation

June 18, 1958.

'

Buffalo

Fidelity Union Trust Company

Laurence M. Marks & Co.

Schmidt, Roberts & Parke
New York,

.

of Albany

V^OIIip<UIJ

juJien Collins & Company

.

Incorporated

& Cnmoanv
Oi

Swiss American

.

Incorporated

The National Commercial Bank and Trust

GHckenhaus & Lembo

S

:

Adams, McEntee & Co., Inc.

Ingen & Co. Inc.

Baxter & Company

Bache&Co.

Stone & Webster Securities Corporation

Shields & Company
.'

White, Weld & Co.

Manufacturers and Traders Trust Company

Kean, Taylor & Co.

Federation Bank and Trust Company

Francis I. duPont & Co.

.

Equitable Securities Corporation Hornblower & Weeks

Bear, Stearns & Co.

Incorporated

Hemphill, Noyes & Co.

t

^

F. S. Moseley & Co.

W. H. Morton & Co.

Mercantile Trust Company

^

Blair & Co.
Incorporated

Barr Brothers & Co.
u.

Salomon Bros. & Hutzler

R. W. Pressprich & Co.
—
.....

....

Philadelphia National Bank

Estabrook & Co. j

Kidder, Peabody & Co.

_

Ladenburg, Thalmann & Co.
"

Hallgarten & Co.

The Northern Trust Company

Harris Trust and Savings Bank

The Marine Trust Company

Manufacturers Trust Company

C. J. Devine & Co.

Blyth & Co., Inc.

Chemical Corn Exchange Bank

Kuhn, Loeb & Co.

Malon S. Andrus, Inc.

The Peoples National Bank

Sterling National Bank & Trust Company

Schwabacher & Co.

William Blair & Company
Rauscher, Pierce & Co., Inc.

Wachovia Bank and Trust Company

' t

The Commercial

ipaoi

Sulphur as an inflation hedge—Study—Filor,
26 Broadway, New York 4, N. Y.
"These Industries Chose the New Orleans

Dealer ^Broker Investment

Recommendations & Literature

-

send interested parties the

«to

Atomic Energy Review—Latest

following literature:

»

developments in the industry—

Harris, Upham & Co., 120 Broadway, New York 5, N. Y.
Atomic abetter (No. 38) on growth of civilian nuclear projects,
planned vnew uranium-milling capacity to be allocated by
AEC, and (developments .affecting Algom and Pronto Ura¬
nium Mines—Atomic Development Mutual Fund, 1033 Thir¬
N. W., Washington 7, D. C.
View — Monthly investment letter

Burnham and
Company, 15 Broad Street, New York 5, N. Y. Also avail¬
is current

able

—

Letter.

Foreign

Canadian Bank Index

Theory—A

guide to Canadian in¬

new

vesting—Draper Dobie & Company, Ltd., 25
West, Toronto 1, Ont., Canada.
Chemical & Pharmaceutical Price Indexes

Adelaide Street,
Smith, Barney &

—

Carl
M. Loeb, Rhoades & Co., 42 Wall Street, New York 5, N. Y.
Fire & Casualty Insurance Stocks—1957 earnings comparison—
Laird, Bissell & Meeds, 120 Broadway, New York 5, N. Y.
—

Comparative study on 97 companies

—

-

Impact of Industrial Recession on Electric Utility

;7
- J '
Inside Story of Outside Help — Booklet describing services —
Ebasco Services Incorporated, Dept. V, 2 Rector Street, New
5, N. Y.

'

York

6, N. Y.

Japanese .Stocks — Current information

Company of New York, Inc., Ill

Stock

—

Yamaichi Securities

Broadway, New York 7,

in Japan

—

turing Co., Toyo Electric Manufacturing Co., Tokyo Gas Co.
and Fuji'Precision Machinery Co.

showing

an

up-to-date com¬

parison between the listed industrial stocks used in the DowJones

Averages and the 35 over-the-counter industrial stocks
Quotation Bureau Averages, both as to
^yield and market performance over a 19-year period —
National Quotation Bureau, Inc., 46 Front Street, New York
4,'N. Y. Pharmaceutical Industry—Survey and reappraisal—E. F. Hut7ton & Company, 61 Broadway, New York 6, N. Y.
Public Utilities "Bulletin—Fortnightly letter on both listed and
unlisted utility stocks—Eastman Dillon, Union Securities &
Co., 15 Broad Street, New York 5, N. Y.
used in the National

Public Utilities Fortnightly—Magazine covering finance in all
branches of The ^utility industry — descriptive brochure
"Herels Proof" —Public Utilities

Fortnightly, 332 Pennsyl¬

Building, Washington 4, D. C.

able is

..

&

Options—Booklet

on

how to

Manoir Richelieu,
June

(Minneapolis-St.

1958

19,

on

Yacht

Bear

Club, 'White Bear

Lake, Minn.
June 20, 1958

,-i77v;77.7.'7

-■

,

(Philadelphia, Pa.)

Investment Traders Association

.

Philadelphia
Overbrook

York

N. Y.

5,

Chemical

Securities Traders Association of

Detroit & Michigan annual

?

June 27,

Also available is a bulletin on Wagner

i

W. Press-

•

'

Baird & Co., 110 East

Wisconsin Avenue, Milwaukee 1, Wis.
Glasspar Co.—Memorandum—Sutro & Co., Van Nuys Building,
Los Angeles 14, Calif.
Hartford Electric Light Company — Annual report — Hartford
Electric Light Company, 176 Cumberland Road, Wethersfield, Coni l.
\ 77
Illinois
&

Railroad

Central

Co.—Analysis—Peter P. McDermott
Co., 42 Broadway, New York 4, N. Y.

Interstate & Engineering Corp.

—

Memorandum

—

&

—
Report
Broadway, New York 4, N. Y. 7

Northern

Fourth

Pacific—Data—Edward
Deere

on

Gas

and

Electric

Gas

homa

City 1, Okla.

and

Electric

Nassau

&

Fuller.

Company—Annual report—Okla¬

Company, 321 North Harvey, Okla¬
,

'7

: Cove, L. I., N. Y.
June 27, 1958

at

(New York City)

Municipal Bond Women's Club
New

of

York

outing at

annual

vent

Station, N. J.

27, 1958 (Philadelphia, Pa.)
"7 Philadelphia
Securities Association annual outling at the
Golf

Overbrook

Bryn

Club,

Mawr, Pa.
June 28, 1958

(Chicago, HI.)

Security Traders Association of
Chicago summer golf outing at
the
Woodridge Country Club,

Lisle, 111.

Glass—Report—Thomson & McKinnon, 11 Wall
Street, New York 5, N. Y. Also available is a report on
General Dynamics Corp. and a study of Fire & Casualty

Aug. 21-22, 1958 (Denver,
^
Bond Club of Denver

Colo.)
-

Rocky

Group IB A 24th an¬
nual summer frolic at the Co¬
Mountain

Stocks.

Planet

Corporation — Report — Hudson White & Company,
Michigan Trust Building, Grand Rapids 2, Mich. T

lumbine Country Club.

(Cincinnati,

Sept. 18-19, 1958
Ohio)

reports—Southwestern Public Service Company, Mercantile
Bank

outing

Club, Glen

Country

,

D.

Owens-Illinois

.

(New York City)
summer

June

Sprayregen & Co., 26

River Fuel, Anheuser Busch, Inc. and Stix, Baer
Oklahoma

outing at Sleepy Hollow
Country Club, Scarborough on
the Hudson, Scarborough, N. Y,

Syndicats

report—Iowa Power

Jones & Co., 300 North
Also in the some circular
Co., ACF Wrigley Stores, Mississippi

&

7

v

.

Morris County Golf Club, Con¬

Street, St. Louis 2, Mo.

data

are

—

annual

Lakepointe

'

J. Barth &

Light Company, Des Moines 3, Iowa.

Minnesota Power & Light

at

York

June 27, 1958

Co., 404 Montgomery Street, San Francisco 4, Calif.
Iowa Power and Light Company—Annual

Detroit

Investment Association of New
-

Commonwealth Life Insurance Co.—Memorandum—Robert W.
<7

of

outing

June 27, 1958 (New York City)

Citizens Utilities

,

(Detroit, Mich.)

Country Club.

.?

prich & Co., 43 Wall Street, New York 5, N. Y.
•
Company—Analysis—Mitchum, Jones & Tem-

1958
Club

Bond

summer-

.

pleton, 650 South Spring Street, Los Angeles 14, Calif.

sum¬

outing at the Lakepointe
Golf-Country Club.

mer

Company—Bulletin—Baclie & Co., 36 Wall St.,

Corn Exchange Bank—Memorandum—R.

Country
Township, Pa.

Radnor

Canada.
New York 5, N. Y.
Electric.

outing
Club,

summer

June 24, 1958 (Detroit, Mich.)

Limited, 62 Richmond Street,. West, Toronto 1, Ont.."

Carborundum

them—Filer, Schmidt

Co., 120 Broadway, New York 5, N. Y,

Murray Bay

Paul)
Twin City Bond Club annual
picnic and outing at the White

Southwestern Electric Service Company—Annual and quarterly

use

Association

Quebec.

at

.

Stock

(Canada)

of Canada annual convention at

Micromatic Ilone Corporation.

on

homa

Street, New York 5, N. Y.

Field

Investment Dealers'

of

Government—18th

edition, ineluding credit and debt management factors influencing the
-market; public debt of the U. S.; securities of government
corporatians and credit agencies and International Bank; the
budget; ownership of the Public Dept.; factors affecting com¬
mercial banks; taxation of income from securities; prices and
yields of treasury securities—The First Boston Corporation,
15 Broad

Investment

In

Also available is a memorandum on
General Railway -Signal Co. and Hoffman Electronics.
California Water & Telephone Company — Annual report —
California Water & Telephone Company, 300 Montgomery
Street, San Francisco, Calif. *
*
7
7
'
7. 7./'7
Canadian Curtiss Wright Limited—Circular—Lampard & Com¬

7 New

Corporation.
Securities of the United States

'

Co., 72 Wall St.,

Lists for

Manufacturing Co. and Twentieth Century-Fox Film

Francisco

EVENTS

Exploration

Burroughs Corp.—Memorandum—H. Hentz &

income, growth and yield
—Reynolds & -Co., 120 Broadway, New York 5, N. Y. Also
available are analyses of Shamrock Oil & Gas Corp., Ray¬
theon

memorandum

a

bulletin

a

San

COMING

California Packing Corp.
Ltd.—Circular—C. E. Stoltz &
Co., 25 Broad Street, New York 4, N. Y.
Asamcra Oil Corporation Ltd. — Bulletin — De Witt Conklin
Organization, 120 Broadway, New York 5, N. Y. Also avail¬

<

Recommended Investment

Street,

gomery
Calif;

—

Bond Yields.

American

Anglo

Discussion in

"Monthly-Stock Digest" — Nomura Securities Co., Ltd., 61
Broadway, New York 6, N. Y. Also in the same issue is a re¬
view of Japanese business conditions and data on Isuzu
Motor Co., Nihon Cement Co., Mitsubishi Electric Manufac¬

Over-the-Counter Index—Folder

Blaw-Knox Building,

Co.—Memorandum—Goodbody & Co., 115 Broadway, New York 6, N. Y.
7;77
American Motors—Analysis—du Pont, Homsey & Company, 31
Milk Slreet, Boston 9, Mass. Also in the same circular are
analyses of Textron, Beaunit Mills and U. S. Freight.
American Pipe & Construction Company—Report—Dean Witter
& Co., 45 Montgomery Street, San Francisco 6, Calif.
Also

pany

Field-Report—Harris, Upham & Co., 120 Broadway, New

vania

vs.

the Growing West

Company—

report — West Coast
Telephone Company, 300 Mont¬

American Independent Reinsurance

New York.

York 5, N Y.
Marine & Fire Insurance Industry

Crest in

—

Annual

Booklet on the area
served—Utah Power & Light Co., W. A. Huckins, Business
Development Department, Dept., 7, Salt Lake City 10, Utah.
Underground Wealth—Discussion of crude oil and natural gas
reserves of major companies — in "Current Comments ioi
Investors"—Francis I. du Pont & Co., 1 Wall Street, New
York 5, N. Y.
In the same issue is an analysis of Chicago,
Rock Island & Pacific Railroad Company. Also available is
an
analysis of the Retail Trade Industry, and a study of

Companies—

Study—$25 -per copy—Gregory & Sons, 72 Wall Street, New
York

West Coast Telephone

.

.

report

States Telephone

Company, 300 Montgomery St
San Francisco, Calif.

Pittsburgh 22, Pa.

available is

Co., 20 Broad Street, New York 5, N. Y.
Electric Utilities

products—Blaw-Knox Company, 1231

Telephone

Annual

Southwestern

Descriptive brochure on services and

—

States

—

June 18-21, 1958

tieth Street,
Burnham

Company

r»^vi*+

•

Blaw-Knox

is

This

Treasure

mentioned toill be pleased

It is understood that the firms

"l

Thursday, June 19,1958

.

..

Southwestern

Bullard & Smyth,

Area — Booklet
describing the area served — New Orleans Public Service,
Inc., Industrial Development Staff, 317 Baronne Street, New
Orleans, La.

Latest

and Financial Chronicle

n

Municipal Bond Dealers Group

Building, Dallas, Texas.

annual

outing

cocktail and

—

Thursday at Queen
City Club; field day Friday at
Maketewah Country Club.
dinner party

For

financial institutions

.

.

.

Sept.

We suggest

that the following

investments at this time

.

.

are

National Security Traders Asso¬
ciation Annual Convention at

.

the

Servicing

Mallinckrodt Chemical Works

Broadmoor.

Oct. 6-7, 1958

Association
<

Metals & Controls Corporation

Brokers and Dealers

Red Owl Stores
National Homes
Mine

Nov.

of
at

Asiel & Co.
Members

Troster, Singer & Co.

New

Telephone HAnover 2-5000

Trinity Place, New York 6, N. Y.

York

American

20 Broad Street

Members Neto York Security Dealers Association




Governor!

of

Board

30-Dec.

Stock

Stock

America

(Miami

annual

Association
convention

the Americana Hotel.

Nov. 2-5, 1959

(Boca Raton,

Fla.)

National Security Traders Asso¬
ciation Annual Convention

Exchange

the

Boca Raton Club.

Exchange

With Mutual Funds Assoc.

New York 5, N. Y.

(Special to The Financial

Teletype NY 1-1110 & NY 1-1111

LOS
G.

Teletype NY 1-376-377-378

Yl

Hotel.

1958

5,

Investment Bankers

Safety Appliances

HAnover 2-2400

Stock Exchange

Beach, Fla.)

Corporation

Members

74

Firms

Mass.)

(Boston,
of

meeting at Somerset

Since 1878

Firm Markets

(Colorado

1958

3,

29-Oct.

Springs, Colo.)

OUR EIGHTIETH YEAR

attractive

:\

ANGELES,

Nahigian is

Funds

now

Associates

Chronicle)

Calif.—Harold
with Mutua

Incorporator,

3780 Wilshire Boulevard.

Volume

Number 5752

187

.

.

.

The Commercial and Financial

Chronicle

(2721)

commercial, while industrial busi¬
declined 5.7%.
Meanwhile the electric utilities

ness

Public

Utility Securities

have

continued their heavy con¬
struction program, which is usu¬
ally projected two to five years

By OWEN ELY

in

advance, since electric gener¬
ating equipment takes about two

Electric Utility Industry Continues to Forge Ahead
the

Dufing

past

electric

year

| utility stocks have r encountered
market swings.

wide

As of May

gether;

the

earnings,
about

with

stocks

now

come

of

declined- 10% to 46.42, re¬
flecting the drop in industrial is¬
sues as well as the rapid rise in

between

rates, which
was
con¬
adverse to utility earn¬

sidered
ing

At

power.'

about

this time,

the Federal Reserve
taking measures to
lower money rates and the con¬
tinued gains in earnings and divi¬
dend
rates
for many
utilities,
together, with rate increases

ber.

began

granted 'Jby

state commissions,
[quickly dissipated investors' fears.

20 times

or

yields

of

only

and
the
yield
afford a range of in¬

roughly 4y2-6%
con¬
with
yields
ranging
5.5%

The

7%

and

last Octo¬

yield

average

the

on

Moody group of high-grade issues
dropped from 5.26%
to 4.36% recently.

however,

board

now

2V2-4%;

trasted

it had

money

issues

again sell at about 19

1957,-Moody's average price
24 'electric
power
common
stocks was 51.85, but by Oct. 25
31,

| of

growth

last October

Electric utility output has

quite well

up
a

the increase

ago,

year

compared

as

in

held

with
resi¬

dential and commercial sales sub¬

stantially
in

off-setting

industrial.

Thus

ended June 7

the
in

decline

the

the Edison

to manufacture

years

week

Electric

As the end of

install.

and

April, U. S. capacity

had reached 131 million kw

name-

plate rating with actual capability
probably 5-10% greater. The gain
the previous year was
7.2%
for that month output

over

although

down

was

2.3%.

Thus

for

the

chain stores, etc. ' Greater
attention was paid to the "built-in
safeguards" in utility earnings,
with
which many
analysts had
been familiar, but which had re¬

der last year.

mained somewhat of

the

the

average

market
other

extreme.

Thus

to

the

swung

Moody aver¬
not only recovered the lost
10%, but -has gained about an

to 57.38

since

on

June 6

the highest

—

of

month

avilable for these
tire

well

in

indus¬

help

offset

March,

latest

figures, the

en¬

industry (including public

as

an

increase

of

11.1%

in

This advertisement is neither an offer to sell nor a solicitation

is of

pump

of

course

of offers to buy

any

of these securities.

ISSUE

It must be admitted that the
good earnings reports whir1 so-e

normalize

them, special tax

sav¬

ings resulting from accelerated
.depreciation, which increase auto¬
matically every year (they began
in 1954).

Regarding

operating

expenses,

fuel is

a very important item and
in recent months the price of fuel

oil has eased somewhat, following
earlier increases.
The supply of

hydro
more

has

power

in

except
is

cost

homes

new

partly offset

etc.

'

.•

also

become

which
of

the month of

in

occurred

the

country.

many

Thus

in

January the cost of

fuel for all Class A and B private
utilities was 4.7% below the pre¬

southern

heating,

favorable attitude of
state

The

funds,
bug-a-boo a

5%

offered

with

states

(some

still

are

cases

obtain

increases

portant

and/or

earnings

since

Paine, Webber, Jackson & Curtis

Wood, Struthers & Co.

Wagenseller & Durst, Inc.

Irving Lundborg & Co.

Walston & Co., Inc.

viously inadequate).
Summarizing,

vestors

should.

Crowfell, Weedon & Co.

mer)

seems

Brush, Slocumb & Co. Inc.

Sutro & Co.
»

ler

&1

Pasadena Corporation

Hooker & Fay

,

„

,

Jones, reeger

i

n

'u

ewi

Pacific Northwest Company

is

now con¬

one

to

last

6%
year

able

to

favorable

so

industry
and

sympathetic

by the commissions.
must

be

kept

in

the

mercy

mind

that

of

the

;

'

new

are Philip R. Egner,
Hyman
Federman, Herbert M. Iselin,

L,

Charles J.

ler,

Miller, Robert W. Mil¬
B.
Ortmann, and
Stonehill, member New
Stock
Exchange. Limited

Kenneth

•

.

Harold S.
York

partners of the firm

are

Robert I.

Cummin, Harry. Janin, Sidney B.
Lifschultz, Michael A. Miller and
Louis P. Schrag.

of politics

Two With Dean Witter

the

both at

the local and national levels. Poli¬
tical

partners

regulation

However, it

utility industry remains somewhat
at

General

pressuring for unwarranted

(Special to The Financial Chronicle)

SAN

FRANCISCO, Calif.—Rob¬

ert G. Kunz and James E. Nickelson

have become associated with

Dean Witter & Co., 45 Montgom¬

low rates, and political promotion

ery Street, members of the New
York and
San Francisco
Stock

of

Exchanges.

big tax-free public

power pro¬

an

The

offer to sell nor a solicitation of offers to buy
offering is made only by the Prospectus.

any

of these, securities.

NEW

ISSUE

June 19, 1951

$16,000,000

Mountain Fuel
4

Supply Company

%
Debentures Due 1983

Dated June 1, 1958

Due

June t, 1983.

last
two

Price 100% and accrued interest

A issue were

6%

a

permitted by the FPC to
the

feature.

extra

any

recovery

Copies of the Prosp c'us
writers

may be obtained from any of the several under¬
only in Stales in which such underwriters are qualified to act as

dealers in securities

a

ltd in which the

Prospectus

may

legally be distributed.

in industrial

is

now

increasing

Power

Corp.

rapidly;

The First Boston

has

about

:

with

Blyth & Co., Inc.

Lehman Brothers

Corporation

Eastman Dillon, Union Securities & Co.

Merrill

Goldman, Sachs & Co.

Lynch, Pierce, Fenner & Smith

Dean Witter & Co.

Hemphill, Noyes & Co.

White, Weld & Co.

Boettcher and Company

on

only the air. Western Massachu¬
setts Companies is experimenting

Corporation




back

long as
maintains its dy¬
namic growth and enjoys reason¬
the

'

spe¬

;

a

its. lines.
Schools are
experimenting with electric heat¬
ing and find it quite efficient for
their special requirements. "Radi¬
ant heating" is being increasingly
used; it's more efficient than re¬
sistance
heating, since it heats
2,000

>

The Milwaukee Company

5%

June

non-callable

Florida

First Southwest Company

.

such

was

taking another hard look at the
possibilities of house heating. The
number
of heat pumps
(which
heat in winter and cool in sum¬

Davis, Skaggs & Co.

Incorporated

Laird & Company,

switch

industrial issues, but the long pull
outlook for the electric utilities
still

as

number

firm

recession

some

gressive utility managements are

Bateman, Eichler & Co.

First California Company

Grimm & Co.

Hill Richards & Co.

Shuman, Agnew & Co.

Newhard, Cook & Co.

The First of Arizona Company

Ball, Burge & Kraus

Estabrook & Co.

E. F. Hutton & Companyr

Incorporated

•

from current price levels of utili¬
ties might occur, especially if in¬

would
quickly
reduce
surplus
capacity to normal.
However, as a safeguard and to
balance
their
growing summer
air-conditioning load, many ag¬

v

.

ob¬

a

of leading corporations.

activity

.

_

Stroud & Company

are

The firm will act

cialists in the stocks of

(except in
where other factors-are im¬

the

fully aware of this possibility
but are not too much concerned,

Incorporated

Laurence M. Marks & Co.

of

are

Salomon Bros. & Hutzler

Hemphill, Noyes & Co.

Incorporated

Smith, Moore & Co.

New

rather

panies.

to

on

obtaining

capacity being
built up become a drag on the
industry, because of the capital
costs
involved?
The
companies

Dean Witter & Co.

White, Weld & Co.

not
a

Will

William R. Staats & Co.

McCormick & Co.

American

.announced.

basis; two of
gas pipeline issues and
third an electric utility which
on

use

Lynch, Pierce, Fenner & Smith

Refsnes, Ely, Beck & Co.

Goodbody & Co.

is

were

was

*

and'

compared with 4.80-

issues and

Baa

Blyth & Co., Inc.

Lester, Ryons & Co.

of

year ago,

In

summer.

the

Kenneth Ellis & Co.

York

Exchanges

August; and A-rated is¬
cost 4%
or
slightly more,

these

Bosworth, Sullivan & Company, Inc.

New

Stock

last

sues

Copies of the Prospectus may be obtained from any of the several under¬
writers only in States in which such underwriters are qualified to act as
dealers in securities and in which the Prospectus may legally be dish willed.

Merrill

future

cost

which

about 3.85%

-

compared

Hogle & Co.

the

the

siderably lower. For example, in
May Aa bond issues cost only

share

Corporation

the

about

new

plus accrued dividends from-June 24, 1958

J. A.

of

companies.

industry?

?50 Par Value

Elworthy & Co.

some

commissions, particularly in

utilities)

of the late

wave

and there was a
gain for these in¬

definite

What

Stock, Series A

$2.40 Cumulative Preferred

A. G. Edwards & Sons

Formed in NYC

•;

and

dividual

Spencer Trask & Co.

D. H. Blair & Co.

the

Formation of the firm of D. H.
major factor in the improved
sentiment for investment in util¬ Blair & Co., 42
Broadway, New
ity stocks has been., the more York City, with memberships on

early spring. While
use of electricity for heating
purposes
is still in the early
stages of development, neverthe¬
less, this was a plus factor for
some companies. Also, many elec¬
tric companies also sell gas for
house

Schwabacher & Co.

collectively.

A

1 his advertisement is neither

for the

more

Coffin & Burr

or

the

Arizona Public Service

Allyn and Company

where

by

omitting
chimney, furnace,

construction of

plentiful with the increased

cially

240,000 Shares

A. C.

indiyidually

.

summer

Stone & Webster Securities Corporation

either

efficient

England
The new firm will
conduct,the
niggardly). money brokerage business here¬
needed because of
higher tofore performed by D. H. Blair
some cases
costs, the commissions have been & Co.,Inc.for more than half a cen¬
den demand for
air-conditioning willing to allow a rate of return
tury,, as well as engaging in all
during a heatwave. At any rate, slightly in excess of the standard
other, activities of a member of
the extra reserve carries some off¬
6%. However, both interest rates the New York Stock
Exchange.
setting advantages—the new and and fuel costs have now declined One of
its important functions will
'efficient equipment can be used
somewhat from last year's worst be to
provide financing for smallmore, and obsolescent plants less,
levels, so that the utilities may and medium-sized growth com¬
than would normally be the case.
find it a little harder from here
be

needed in
where there is a sud¬

has been the cold

Eastman Dillon, Union Securities & Co.

unfavorably in future
against utility earnings and prices,

Where

might

higher.

June 18. 1058

The First Boston

most

such as TV A which have
unfair competitive
advantage,

could react

vious year, although in that month
the sales of electricity were 1.5%

made only by the Prospectus.

Price $50 per

ducers
an

all, but is expensive to install

Another favorable factor (espe¬
NEW

after
little

current), the
hot water being stored for
heating
purposes the next day. The heat

California

capacity,

this

sections

residential kwh sales and 4.8% in

can heat water
(when there is

demand for

though

rainfall

privately-owned utilities)

as

showed

Both
the
"growth"
and
the
"yield" stocks have advanced to¬

The offering is

charges

schedules

rate

the

In

addition, rising

1931.

granted

the decline in industrial business.

The

amount in

"demand"

trial

age

equal

rate increases

of

companies, and also because

some

the

revenues

doing better than kwh output

because

mystery to

a

investor.

pendulum

are

Moreover,

normal

present at least the electric utili¬
ties have some excess

companies have been issuing have
Moreover, as industrial activity Institute
estimates
that
output j enjoyed- special j supports
ot
a
[ continued
to, decline investment- was
1.1% over last year, although -bookkeeping nature, such as (1);
funds sought,a safe haven in de-,
the interest credit on new plant
*?iii some earlier weeks in Aprilfensive issues, and utilities shared
not yet placed in operation, and
this quality along with tobaccos,- May it had dipped about 2% un¬
(2) fof companies which do not
drugs,

Electricity
midnight

9

a

cheap

night rate, so that

J. A. Hogle & Co.

Bosworth, Sullivan & Company, Inc.

Edward L. Burton & Company

Moore, Leonard & Lynch

Brush, Slocumb & Co. Inc.

William Blair & Company

Singer, Deane & Scrihoor
Schwabacher & Co.

10

(2722)

The Commercial and Financial Chronicle

The

Atomic Energy Act, industry has

By RALPH J. CORDINER*

$500 billion worth of electricity and

one and one-quarter trillion
the next 20 years are foreseen

by Mr. Cordiner

•11

the basis of

on

pected electrical

needs.

The

growing population's

our

General

Electric

head

.

.

ex-

conclusions:

effectively toward estab¬
lishing a base in development, de¬
sign, -manufacture, and use of
power reactors. Now the industry
effort is moving into a new era—
one
in which operating experi¬
ence, meager as it is, can be ana¬
lyzed. The results, based on five
pioneer reactors now operating in
the United States, are encourag-.
ing.
V
Currently, there are four large

Chairman of the Board, General Electric Company
New York, N. Y.

dollars of electrical equipment in

in the laboratories with these few

moved

Shape of Things to Come

.

asserts

the central power plant.

best for extra marketing effort,
capital improvement and expansion; previews some startling
technical and business opportunities open to business by the

/,

scheduled for completion in

1980's; 'and, of the challenges ahead,

.

singles out

atomic power stations under con¬
struction
in rthe
United
States,

the

as

the

opportunity

';

,

.

500,000

on a

development are
scale never before

r

;

-

.

-..

difficult the achievement of political and economic

most

•

the 1960's should make fission

con¬

supplement to fossil
fuels, on a substantial scale, in
the 1970's.
(Mr. Lindseth's paper
has more to say on this subject,

generating equipment replaced by "home atomic battery"; finds no sales force in in¬
dustry has better value to offer to consumers than does the

*

but it must be mentioned
review

electrical

appliance one; discusses aggressive gas industry
competition; and lays stress on need to channel long range
atomic energy

■

these

scares

are

the

•lems
•

days

when
Sputnik
followed by recession

it

not

JImW®

-

'

faith,

challenge,

truly

»

■

-

but

the

great

A

are cer-

speaks

the

f§^^H
MHHklfiHIHI

for

R.

industry

that

has

courageously

J.

less

shown

it

set

outline

of

work

for

the

bL

being

an?

startine with

surge

V-

Premise

ment 011 the importance of
laboratories

Electric

tute.

The

within

10%. When

ahead 20 years in

is

one
a

world of

that is not
nificant variation
....

a

ex-

on

million kilowatts of

Sonera ting capacity

by

^ F
with this years
million kilowatts. It will
take
the order of 3 trillion
kilowatt-

e.lectri£al
Shu
a natl0n whose
Will have passed
nnumi*

u

-

the

energy to
population

the quarter-bil-

mark.

eleetriml

UinnSgs!

its

the

mv

ergy.
.

uine

storing electrical

Solar energy has
possibilities on

Let

me

cussion of

sum

the

the

those

first

turbines

need for

as

T+
«

iQ

+L?

in

F
c advance
who

sudden

,.

appropriate
electricity.
'

which

(2)

,

As never before, the elec¬
industry must assure tomor¬

row's progress by
continuing its
vigorous exploration of scientific
opportunity and exploitation of

,

technological gains.

.

My comments thus far have
phasized

tricity,

watt-hour has averaged about 3 %,

compounded

year,

During

the

period

annually.
to

1950

to

a

it

ever,

no
time for details, but
factory, in commerce, in the
home, and on the farm, the em¬
phasis in the coming decades will

limits
can

done

metals.

ment;

that

genuine
being reached in what

are

be

be toward

Technically, how¬

appears

with

Until

knowledge

is

the

some

tive

basic

trial

ap¬

technology

turbine-generator
may be
considerably

smaller

en¬

the

those

some gen-

in

utilities

years

that

ahead

duction

in

fuel

and

commercial

higher-capadty
tems,

■,

Experimental High Voltage

arealready

consumption

per

:

;; One of the most exciting proj-j
ects ' in
the; i electrii^r field ,is

General"'Electric's
nounced

newly
Cxtra-high voltage

f«

toe

Primary Markets

Trading Facilities

are

►

'.

r,___

® Pace of sciis being stepped
.

and

there

concerned

are

lest

a

breakthrough

might unexpectedly make major, long-term

investments obsolete. There is no
evidence; to support such unrealistic

concerns.

•,

.

BONDS
Pace of Atomic Fission
Progress

•

PREFERRED

STOCKS

•

COMMON

STOCKS

Consider the pace of progress in
atomic fission, for example, which
has been
pressed forward by subexpenditures from both
private and government sources.,

stantial

In terms of
courage, investment,
and work, such
goals are

dous.

It

both

the

stupend-

is indeed

fortunate that

manufacturing

and

the

utility sectors

dustry have
about the

because

of the electrical insuch close
agreement

challenge of

—

to repeat

i

truth—Ww
•fv.

without

the

supplier, but

address

as

as

by

laboratory

capable

Working tocustomer

partners

in

adventures,

Mr.

CnnJ^t- An™aFEdis.on
Convention,

Cordiner

amount of

producing

power.

a

large-scale
of

tiny

a

reaction

power

plant

up
ca-

economical

New York
Boston

one

ob;iec.tive of

process.

a
long and
The important

economically feasible

we

demonstration.
.In the three
since

the

and

passage

a

of

half
the

years

1954

Detroit

•

San Francisco

Philadelphia

•

power has proved to be

exPensive

before

Blyth & Co., Inc.

reaction

But to expand

producing

and

Electric institute
Boston, Mass., June 9, 1958.




of

+thlS ?ny lab°ratory

1 to

other.

o^any greatest
"An

ancient

power

from atomic fission was
proved
by Dr. Fermi and his associates
in 1942, with a

US Can Succee(f Pable

4.

gether not only

the future

an

The technical feasibility of

•

Pasadena

Minneapolis
•

San

•

Chicago

Pittsburgh

•
•

Diego

Spokane
•

•

Los Angeles

Cleveland

•
•

San Jose

Oakland
•

Fresno

establish¬

transmission sys¬

the

with Complete

of elec¬

for

a

long-range, efforts

imagina¬

use

ments; and toward higher-voltage,

provement; in

new

more

toward bigger blocks of
with' homes
using the
equivalent of today's small indus¬

that the increments of im¬

pears

automatic equip¬

economical

power,

new

it

more

toward the

and

tronics;

available

discovered,

electricity.]

There, is

mainly
rapid increase in the average
pressure, and size of

units installed.

be

many new ways to
and, use

in the

a

temperature,

the

but

em¬

production of elec¬
the laboratories are

exploring

distribute

1955,

the rate of improvement rose to
remarkable 5% a year, due

are

also

the

'

Seattle

Louisville

•

Eureka

•

•

•

Portland

•

Indianapolis

•

Sacramento

Palo Alto

•

i

selling price for I

nation's

.

+ha+

enormously,

some

the

prospects;
+rim

business—

the nation's

realistic reappraisal of

a

the

as

;

up

our

of

economy'—may depend on win¬
ning public understanding of the

aver¬

special-' operating
the
largest-size
ma¬
v .
chines.
The company's scientists
this brief dis- and engineers estimate that a re¬

application basis.

;

trical

a

semi-conductor converters of va¬
rious kinds, the thermionic
power
of

on

business and

indeed, the health

have

Over these 50 years, the reduc¬
tion in fuel consumption
per kilo¬

electrical

converter, and the need for

systems that,

gain.

challenges presented by su¬
perconductivity,
the
fuel
cell,

methods

century,

engineering

engineering activielectrical industry are a

major r factor
growth

up
„

evaluation
of
the
data shows that the
United, States
will need 665

in

conclusions:

and

ties of the

si°-

_

realistic

?Q7Q
Jol
135

Since

research

looking

plosive change
A

be

1979. If space permitted,, it
would be interesting to -explore

'

industry has welcomed
change and has invested millions
of hard-earned
profit dollars to
bring it about. Today, the re-

Insti-

of •
difference,
difference, is

margin
a

A

to

electrical

Edison

explored

half

past

entire electrical industry has con¬
tributed, have made electricity the
American consumer's biggest bar¬

a

other

which

clear

improvements, toward which the

undoubt¬

many

two

-There would be little disagree-

lesdershinTnTe
leadership role—

McAfee,

President,

however,

the
and

edged reciprocating steam engines
out of the picture.
These

;

possibilities

to

right

the

ofmen

thk

are,

thing like the degree that has ex¬
in recent years.
This leads

for

estimates of the
20-year
future are
remarkably close to
those set forth
by Mr.
s

not

not

isted

future.

The islative halls.to see what Portents
-of®. naLnal for the future theV mi«ht Present,

building

PP7 to say that General

,

did

appearance be¬

are

out¬

age, use only about one-eighth
much coal per kilowatt-hour,

year

comments will be directed toward

*

T

would

on

laboratories, and which may
having appreciable effects in

J? tha market places,
rts

anT mature farSighted' C°llfiderit tur^
Electric

V

technical

™

!ab°rat,orles,'

justified by events.'

enterorise in its
enterprise in its

scale

power

There

.

great

fusion

how¬

generating
going to be
enough to offset the inflation in
your
production costs, to
any¬
are

your

erator

im¬
General

the first fission plants are
into operation now.
Thus,

Fission and fusion

next

that

;

ne^t

develop¬

edly the two principal long-term
prospects for basic change in the
technology of the utility industry.

But

fu™,

another per?od° of Sr-'

vrnwth

From

basis,

(1) Unless the basic inflation^
ary trend is halted, the health
of

research

as

century.

of things to
come is
being determined now—
in the executive
offices, in the

ably in carrying the
economy
through those periods of adjustwent, and the wisdom of your in-

and

ahead.

-

nationwide

a

the advances in

efficiency

combined to produce turbine-gen¬

period

fore the final two decades of this

as

X 55JRS5 &
and 1970's. The shape

Investing

and

the

fundamentally determined by decisions made, battles won, funds
invested, facilities built, and re-

high

exceed them.

utilities in the recessions of
194950 and 1953-54
helped immeasur-

through

ill

likely to make its

audience

samif manner, the^most
SS afelCeV/t wM

was

technically
significant
objective of tre¬

the

On

During

is

I

sev-i

Using Less Fuel Consumption

Electric's studies,

economical

the

vestments

immediate

high-capacity machines, by

ever,

proved

this

pass

research

mediately

be

is
n°t the case. The main patterns
of today's electrical industry were

Cora.ner

can

to

power

efforts

substantial

sophisticated

business generation.

.;

goals, and then

yet

the

and

from

750,000

omy.

generator technology is an im¬
portant factor in planning for the

is

timetable for fusioh

Tb

mendous
ment

going

through

it heard these
distant goals set forth, that this is

•effects because

fusion

milestone is

just

goals.

might believe,

reaching

he

that

good times and bad.

tain to have
far -

an

arithmetic

They can
by sustained effort,

won

pursued

President's

i

the

achievable

only be

of

industry. Your
words

All

that

what

Therefore

to

companies,
will
produce
further advances in
system econ-i

• ?

look for developments in turbine-

J

■

future.

near

any

it appears that
necessarily mean that they repre- -the late 1970's may find the first
sent the shape of things to come, demonstration
power
plants of
They are only goals—high, hard, fusion power going into operation,

work, and vision from

be

■

perspective,

It has

feasible.

statement of faith must
mistaken for careless opa

timism.

in-

spokesman

these high

surpass
.

Such

in

shape of things to

•• -

this

the probable

went into these computations
may
be
correct,
but
that
does
not

spiring to hear
words of

and

goals.

the

is

reach

can

prob-

of

day,

a

v

With

policy in the national interest.

scares, and so many of our fellowcitizens seem to be overwhelmed

by

come.) "

power?

In

the

of

larger

eral

(3) Nothing on the technologi¬
cal horizon gives promise of re¬
placing rotating machinery for
generating
electricity
economi¬
cally—not on a big scale or in the

an

economical

Doubts technological

rapid

the

use

of

•

ditions conducive to opportunities ahead.
horizon will see rotating electrical

installing

kilowatts will
come into use in the
1960's.
In¬
creased
ihterconnection and the
trend to joint purchase
and

and research and

proceeding
•imagined. ?

I960.

making

already available,
turbine-generators ' rated

of doing things

ways

by

progress

j

the

' of

machines

in the electrical industry are nev¬
ertheless inevitable and necessary,

Thus, the experience gathered in

are

(2) New

:

year

years
the average,
There are, of
course, many utiL
ity companies which still have

plant increases. That is to
say; the so-called "home atomic
battery" is hot likely to replace

....

these—recessionary— times

of

a

on

power

...

-

size

the

as

of

perhaps 1 to
is. the best that
can
be expected in the
next 10
V/2%

economical

Thursday, June 19,
1953

.

.

kilowatt-hour

(1) The two' most promising
prospects,
fission
and
fusion
power, become more efficient and

:

.

Oxnard

an?

proj-|

Number 5752

187

Volume

.

.The Commercial and Financial Chronicle

.

to reach the

an experimental high-volt¬
transmission line to be built
not i'ar from the company's High
Voltage Laboratory in Pittsfieid,
Mass; This "three-phase transmis¬
sion line over four miles longwill have a rated system voltage
of 650,000 volts, suitable for oper¬
ation up to 750,000 volts. As you
will recognize, this is a consider¬
able advance > over the highest
previous voltage of American

ect

—

is

age

tricity and
equipment

Let

been

curve

accord¬

year,

most

presented.

is

it

that

sales

of

of

■vital ingredient missing from the
manufacturers' program? Is there

the

have
other

A

increased

on

■

the

of

have

tried

many

efforts of

seems

the

indicate

to

fronts.

to

forward

move

on

?

.77

tomers

a

produce

a
coordinated
group, of
what constitutes a chase
"normal" year—the appliance and appliances, rather than just one
increased.
television receiver business seems appliance, have been
say

growing

twice

of

today's

A

as

many

of

study

expect a premium price in order
to pay the cost of research. Ac¬
tually, they can continue to offer
their products at attractive prices,

major

a

the

lias

increased .-to

been

and

a

This announcement is neither

77.

both

expanded

turers
.

.

and

have

been

•

clined

the

improved in terms Of special-

an

offer to sell

components

crease

tomer.

for these
useful home products and services.

that

has found

nor a

solicitation of

an

I

no

which

they have the volume of busi¬
required to keep production

as

well above the
Such

volume,

am

/

level

on

of

to

required to

profits

tain their assault

The

the

earn

value

to

the technical'

on

But

;

future

the

mined

not

only

is

on

deter¬
laborato-

the

11.

the models used
cost-of-living index.

the

e.,

offer to buy these securities.
'

.

ties. It is also being shaped in the;
'marketplace./ •
* \ r* v V

Projects

Changing

Debentures

Growing

and

/

Market

■

Municipality of

(Province of Ontario, Canada)

•

Due

77" Dated July 1, 1958
' r
v' ;
4;"'.
r' •"v *

July 1,

as

shown below

f

The character of the market; is
going -to ehangedraharaticaUy in';
the next 20 years, and will offer
new. opportunities
for everyone

$3,800,000 Instalment Debentures
'

.

associated -with the electrical

dustry.-Rising
and. education,;

Public

in¬

levels of income
along with the

/

Amount

•

sharp increase in household for¬
mation in the 1960's, will mean
a i bigger,
higher quality market
for residential uses of electricity,
The United States population is
trending toward the formation of
What
might" be. called "super-*

Price*

Date

100
100

3

100

31/4
31/2

100

3%
33/4

99.54

Offering

Yield to

Rate

Prte*

Maturity

98.50

3.95%

33/4%

100

4.00

48,000

1969

4

100

4.00

49,000

1970

4

100

4.00

52,000

1971

4

100

4.00

54,000

3.85

1966

Interest

Date

4

1972

4

100

4.00

* 56,000

1973

4

100

4.00

3.70

99.32

1965

Apprex.

Maturity

1968

3.50

1964

Public

•

1967

3.25

100

•

>

344,000

3.00

^ 1963

*

.

$332,000

2.75

«

.

Amount

.

2.50

1961

21/2
23/4

1962

•7 399,000

100

-

Principal
*

Maturity

2Y4%

1960
:

v'

Yield to

1959

$360,000
371,000
385,000
415,000
300,000
311,000
324,000

Offering

Rate

Maturity

Principal

Approx.

Interest

2.25%
:

~

(ipius accrued interest from

7 ' \':,

July 1, 1958)

cities,"

as the suburbs of neigh¬
boring cities spread out and over¬

lap into

continuous

urban

areas

hundreds of miles long. /New in¬
dustrial and residential

areas

,787,000 4% Sinking Fund

will

fvolve along the great through$dys that are being built on a na¬
tional

All these

scale.

lation

centers

will

new

large

Price 99.25%

Quantities of power for commun¬

ity facilities

such

as

Debentures

July 1, 1978

popu¬

need

Due

water

(Plus accrued interest

from July 1, 1958)

and

plants, highway and street
schools
and
shopping*
Highly / concentrated
blocks of power will be required
for new industrial parks and resi¬
dential areas. The development of
I pigger industrial and residential
markets in areas formerly confined
to agriculture and mining, espe¬
cially in the south and the west,
sewage

lighting,
centers.

Will

provide

new

outlets for in¬

dustrial, commercial, and residen¬
tial load. In such

a

Yet
be

no

business manager needs

reminded

dealers

Harriman Ripley
;

that

every

;

A. E. Ames & Co.

Wood, Gundy & Co., Inc.

.

'

The First Boston

McLeod, Young, Weir, Incorporated

Blyth & Co., Inc.

Salomon Bros. & Hutzler

Lehman Brothers

;
| Between now and 1979, the injdustry must sell about $500 billion

of

$iy4 tril¬

electrical

equip¬

ment, in terms of today's prices,




White, Weld & Co.

kilo-

Burns Bros. &

worth

Corporation

Incorporated

Mills, Spence & Co. Inc.

Denton, Inc.

.

Nesbitt, Thomson and Company, Inc.

Greenshields & Co (N. Y.) Inc

dollar.

worth of electricity and

and other

The Dominion Securities Corporation

& Co.

Bell, Gouinlock & Company

lion

securities in this State.

Smith, Barney & Co.

sold—sold against a growing mul¬
titude of competing uses for the

customer's

obtainable from only such of the undersigned
lawfully offer these

Incorporated

Watt-hour, evei;y dollar's worth of
power
and
equipment, must be

I

as may

vastly expanded

market, the forecast of 3 trillion
kilowatt-hours a year by 1979 is
entirely feasible..
to

Copies of the Prospectus are

W. C. Pitfield

& Co., Inc.

Dawson, Hannaford

Inc.

■

Equisec Canada Inc.

•.

in¬
cus¬

the

con-

page

60
t

■

Metropolitan Toronto

being

in

that

when I say

offer

Continued

sus¬

barriers of the future.

fact

industry has

$39,587,000

steady basis,

a

them

raw

making the under¬

of the year

break-even point.

enable

should

key

greatly

sales force in

better

a

the

of

research and development, as long
ness

of

prices have de¬

their real value to the

statement

customer to buy and pay

housewife

spite

of

cost

New Issue

they do how, and continue their

features,

appliances ' have r many

improvements

Liberalized credit arrangements
have made it much easier for the

the

the
The

in

today's

ization.

While

in

materials.

manufac¬

The offer is made only by the Prospectus.

,

new

government's

increase

five

appliances have actually declined.

expanded,

12-cubic-

refrigerator and

sells for .less than $300.

currently

are

electrification and automation has

a rate of less
Yet major appli¬

expected to be

as

high degree of

Factories have been rebuilt and

televi¬

$230, while

$330, while the equiv¬

model

freezer, with

higher and higher price tags on
nearly everything she buys in re¬
cent years, the prices of electric

at

than 3% a year.
are

than

more

appliances

times the prewar level.
The sales efforts of

exciting

<

ances

the

alent

.

to

from

foot combination

ers

greater, flood

of,<new,
products
and
features
-than in any previous period. New
appliance
busiiies.f to
warrant
appliances
and '
entertainment
such optimism.
There has beeh
products have been introduced,
little growth in unit sales since
1950.
Ignoring wide swings in styling has become much more at¬
tractive, and inducements to pur¬
year-to-year sales''volume — and

levels required to war¬

benefit

can

appliances and television receiv¬

In the past 10 years, the manu¬
facturers have, offered their cus¬

There is nothing in the/current
sales trend of the electric major

be

12-inch
cost

cost-of-living
being sold.
index reveals
that, while the gen¬
Distribution patterns are chang¬ eral cost of
living has risen 26%
ing. " As these changes proceed on since 1947, the prices of major ap¬
an evolutionary basis, the cost of:
pliances1 have actually declined
moving goods from the factory to. 14%. These declines in prices have
the ultimate consumer, along with
taken place in spite of a 63% in¬
the services the customer wants,
crease in the cost of labor in elec¬
is being reduced.
trical manufacturing, and a 50%
Manufacturers'
advertising of

•4

.

to

the

1950

of 1950 cost

many

that, while there have been hu¬
and shortcomings, they

con¬

a

tinuation of that trend.

to

of

set

The

to

man errors

the

than

faster

review

manufacturers

classifications, and forecasts

who is

example,

11

today's 17-inch set, a better prod¬
uct all around, costs only $180.
eight-cubic foot refrigerator

/

*

of future load are based

new

values.

providing that high volume can be
maintained. At present, it appears
that the industry has the
capacity

home

appliances have not grown at the
generally agreed that the "rate they should? Is there some
back¬

attractive

sion

economies of volume production—

of the evidence.

some

For

manu¬

customers

Appliance Sales?

Why

the

into

The industry's productive ca¬
pacity has been increased so that

Why Decreased Consumer

*

introduced

facturing processes, to produce the

.

consumption
of
the
average residential customer. Res¬
idential
and
rural
power 7 sales

stimulate—con¬
tinued
investment in
scientific
advance.
One sometimes hears
that
the
leading manufacturers

as

'been

has

watt-hour

industry's research
the volume

rant—indeed,

a

--

and development have

and profit

of 8%

ing to the 1979 forecasts that have

account for two-thirds of the kilo¬

products, and new processes are
going to be essential to achieve
the growth envisioned in Mr. Mc¬
Afee's forecasts. These technical
challenges can be met as long a;
the manufacturers which provide
-

cite

boosting the load

utility business, the
by economic reces¬ something more that the electric
sion and potentially the greatest utilities should be doing, to close
producer of revenue. At present, The gap between market potenmajor appliances and television trial and market reality? 1

brief review of the

the

is

bone

prospects in the laboratories, it is

of

in

average

least affected

operation in planning this work, '

most

me

It

'

knowledge,

industry

to the present.

residential customer is the

maximum value to the industry,
we have approached the. Edison
Electric Institute to ask, its co¬

new

much

as

present evidence, that this
sales objective will be attained?

assure'that-this project will .be of

that

an

Is it reasonable to assume, from

foreign experimental lines.
Knowledge and experience gained
extra high-voltage proj¬
ect in the 1960's will lay a foun¬
dation for the operating transmis¬
sion systems of the 1970's.To

clear

factor

much elec¬

times

the

as

as

the

with the

this

four

sold from 1879

or

From

goals envisioned. This

about five times

(2723)

Harris & Partners, Inc.

Midland Securities Corporation

in computing

12

The Commercial and Financial Chronicle

(2724)

Women like it, too.
finance is price inflation and frus¬
Money is universally sought aft¬ tration of,all our neatly-laid plans.
and universally use. In varying
"When we say that money is no
degrees, everyone has some of it, object, we also imply that we do
and everyone has had experience not care how little it may buy in
with it.
:
the markets or how much misery

Keeping Our Heritage of
freedom Is No

Easy Task
*

,

-President, Chamber of Commerce of the United States
T^ Chairman of the Board, First National* Bank in St. Louis
:r; :b
L *. '' '< •»« m''"- ■'
,1 '
a'' 1 ,\{* 1
^

1

'■*

thing ' which

ev&fyone
is so familiar, would bb thorough¬
ly ; ahd
universally understood.
And yet, I venture to
"say that

*

blam^fet"presenf|||t

there is

;

done about it, are among

i£p.—oijce remarked that aS

merce

a pro¬

fession, advertising is' young; as a
force, it is as
1 d

o

world-. The

tains

v

,v

■

,

-

■

•>

National

De¬

Chamber

Wash¬

in

H "We

that

a

;

ancient fallacy is taken out
mothballs, dusted off, and of¬
fered pf labor unions as an argu¬
; This

-

,

of

simply take it for granted
'dollar is

a

money.

dollar'—and that

a-

franc,'

and that all

,

four

first

words

ever

ut-

tered, "Let
be

there

consti¬

light,"

tutes its char¬

All

acter.

na¬

adopted

policy which
"As stewards
of
the
public interest, business
(I might say at this point, that
managers should never fail to rec¬ in this
age of outer space, it would
ognize their responsibility to in¬ be nice to have
Copernicus work¬
terpret their actions through con¬
ing for us.)
ington

states

in

a

part that

communications

tinuous

employ¬
its im¬ ees, suppliers and distributors, and
the community can judge objec¬

ture is vibrant

with

pulse.

customers,

stockholders,

tively and in proper perspective
commentator the great contributions of busi¬
Another

advertising
who bears that
on

W.

A.

McDonnell

l 1-k

w e

is good, it pays to

when business

advertise;

that

said

Nonymous,

A.

name,.

nown

is bad,

when business

you've got to advertise

y,

the

who

do

like

It

does

not

.

us

pay

much—and

you

not allowed to take home free

are

of adver¬
tising, jof course, is to move goods, samples of the product—but it is
but
an
increasingly
important fun.
But I am not here to talk about
purpose of advertising is to move
The (primary purpose

banking, but about money.

idcEis*

assumption
can

and

all

that,

legislative

of which

things,

high level of
is an absolute

a

power

as

tional

of

the

object;
spend
that

is

that

we

want.

We

power.

'

y'

'

for

every
dollar of gross
the enterprise taking in
that dollar is in a position to pay

cause

Na¬

receipts,

'nnt

■'«'

n•

>■

•,

;

i:,.

Wage Cure Argument

It is

being argued that Wage

now

increases

will

the recession
because they would increase
pur¬
cure

chasing power. The exclusive em¬
phasis on wages as a source of
purchasing power is a fallacy,
vlt is; true that-wage, increases do
the

increase

those

who

purchasing
get

them,

power of

what

who do

about: the millions

but

not—

the

farmers, y the self-employed
professional people, white-collar

workersv and thpse living
incomes?:

increases

that

on

fixed

,Vh:U:.

For some

a dollar for
wages, raw mate¬
rials, containers, power, fuel, taxes,
dividends—and might have a little

get all
forget that

left

be

may

which

over

is spent on re¬
expansion—so that

inevitably

increases

wage

people,

affect

follow

everyone.

people,purchasing
increased,

but
it is reduced.

power

for

most

/;

But the unions say—
oh, no.
prices need not be increased. All

have to do is to take the in¬

you

creased

wage

and

tant

rates

bloated

this

point at

vention
are

out

of

and

those

exorbi¬

profits of corporations.

ter Reuther stated

in

a

when

taking

a

labor's

recent
he

trouble

ness is

Wal¬

case

labor

said

that,

because

disproportionately

discussion programs.

is

needs is higher takefor workers and lower
take-home pay for corporations."
pay

This recipe for curing economic

recessions

completely ignores the
Department of Com¬
f igures do not back it up.

salt of truth.
merce

the income stream its entire gross

receipts.

total

the firm

figures preceded by dollar
signs, but of blood, sweat and
big

tears.

or

automatically returns to
y

'

Most firms
since

they

do

also

more

tend

than

to

that,
into

go

debt, and thereby pay out more
dollars than they actually take in.
Everyone's purchasing power

national

income

has

1957.

In

1948, corporate net earnings

Continued

is'

on

page

silver

Economic

Need

We

Education

Oiir

country is emphatically in
need of more economic education.
And indeed the world wide strug¬

dollar

across

some

CAt/un
&
MEMBERS
NEW YORK

MIDWEST

a

You'

This

dollar

j4. Cd//un and Companu

ey around.
A lot of people

panies, and not the law of supply
and demand, control .prices; that
business makes annual net profits
up

to

50%;

that

most

concerns

could raise wages without raising

prices, and that prices could be
considerably cut with companies
still making a reasonable profit.
It is bad

enough that these fake

<

,

I

might add that modern day
patriots are throwing bigger mon¬

Or

think that money
will buy anything—because it is a
medium of exchange. That is not
true.

of

buy happiness; it will
not buy health; it will not
buy
It will not buy love.

course, now, I am
Confederate money.

speaking

Incorporated

Underwriters

It will not

friends.

EXCHANGE

£§:£:;::x£:-

"long green with

short future."

school seniors

com¬

EXCHANGE

is

green—and
for that, reason, it is sometimes
called "the long green."

a

that

EXCHANGE

(ASSOCIATE)

bill

He called it the

believe

STOCK

down his way.

probably aware that
repeated surveys have shown that
a
substantial proportion of high
are

STOCK

AMERICAN

river

When I lived in Arkansas, I
gle between this country and Rus¬
sia may well be
won by that used to have a colored yard boy
who invented what I consider to
nation which proves itself the bet¬
ter
advertiser and/or seller
of be an improvement on that term.

ideologies.

STOCK

Public

and

and

Utility,

'

Distributors

Industrial

Municipal Securities

Of

since

1912

of

A frieiltf of mine, who is noted
are
entertained by future
voters, but it is just as bad that for his somewhat Lotharian habits,
the seniors' viewpoint undoubted¬ once said to me, that "Who
says
ly reflects the thinking of preSent- that money will not buy love?
day voters. In other words, their You just give me plenty of that
parents.
stuff, and I will do my own shop¬
ping."
The extent of economic

ideas

illiteracy

in this country,
plus the firm con¬
viction
that
something can be
'A*
the

address

Annual

industrial

by Mr. McDonnell before

Convention
Advertisers

of




the

National

Association.

Louis, Mo., June 4, 1958.

St.

Money enters the life

'Miv

["»

of every¬

one.

CHtCAGta
MEW YORK

BOSTON

It

brings
joy
and
sorrow,
triumph and tragedy. In order to
get it,

will sweat and toil,
lie,
cheat, steal and murder.
man

been

steadily declining during the tenyear
period from .1948 through

Here

supposed to have thrown

our

"What is

home

Some of the most

he

"we

big busi¬

These figures show that the net
income, after taxes, of all U. S.
corporations as a percentage of

placement

achievement is the product, not of

powerful and in my hand is a piece of money.
It is a one-buck bill, a dollar bill.
compelling editorials on the Amer¬
ican way of life and our people's It is technically known as a silver
capitalism are found in the adver¬ certificate, because the govern¬
tising sections of our magazines ment will give you a silver dollar
and newspapers, and advertising for it, if you want to swap.
There is a picture of George
is footing the bill for social, eco¬
nomic and political enlightenment Washington on this silver certifi¬
cate—which is probably because
by way of radio and the television

on

con¬

'large;share of the fruits of
developing economy.

out

is no
need to

Nothing is more futile to
real accomplishment, and demor¬
alizing to organized productive
effort than throwing more money
helter-skelter in every direction.
All we get out of irresponsible

between

Production should, and does, fi¬
nance
its own
consumption, be¬

money

that we simply
freely in order to

balance

whiskers.

City Bank Monthly Letter
idea

proper

purchasing power
comes firsty-and production comes
second
is; a
myth
with long

recently put it:
"The

a

contrive to main¬

The notion that

a

First

must

we

production and purchasing

is

nation,
have everything we want
and butter,, full employ¬

the Editor

As

call

us

bankers, a term we. prefer.
It is
commonly believed that
the there is something mysteries about;
business that considers itself im¬
banking.
mune to the necessity for adver¬
That is not true.
The business
tising 'that sooner or later finds consists of just three things:
itself immune to business.
And
(1) You get the money in.
even that famous man of silence,
(2) You put the money out,
Calvin Coolidge, found his power
(3) You try to get the money
of speech sufficiently in working
back in again.
order one
day to observe that
It is nice work if you can get it.
advertising is the life of trade.
Which it is.

behind

ment, subsidies and social welfare

and I

—

tain

utterances

lsoo

gets

'

swollen

But

buy

Those

of

purchasing

public

proposals

time of recession, it is

a

with

scheme

and sell money. People —everything—by the simple ex¬
who do not like those in my busi¬
pedient of spending more money.
ness
call
us
money
changers.
I

consumption to go along
mass
production.
In our

mass

must.

—guns

could not agree more.
In

of

This illusion about money mani¬
fests itself in many of the current

we

ness."
Banking Explained

disdaining the' importance

that

so

about

ment for

higher wages every time
We run into a recession of busimoney is stable—just as Centuries pess*•
activities.'y:•:
agd, before Copernicus, people
I hope T can make myself very
took it for granted that this earth
clear on this point.
I am' by no
was stationary."
" A ...
means
is

•

to

"Nobody

tin' for 'nuttin'," and it still
holds
good.
* .'/ ,77C.V.
- ; •;
• y
"

•'.i:

theory that produc¬
a high
there is not enough

back

dating

bO'

handing out or paying out more

;

^Heyidoscribed it like this:
;

a' 'franc

:

".

years ago.

erb

v

*

old American
prov

an

which says that

theory"—

Ancient. Fallacy

labeled "the money illusion"
by Professor Irving Fisher of Yale,

some

p o w e r; i

Or,, to put it another way* when
production falls off, all you have
to do to bring it back up is to cre¬
ate purchasing power by either

generally accepted '

are

\

as

Money

About

was

rea¬

Meeting oC

Annual

recent

Concepts

•

■

the

is> known

unless it
by productivity improve

There is

purchasing power to take the out¬
put off the market.
/.:r
■

The commonest misconception

of Com¬

Chamber

every-day life.

our

a

tion cannot be sustained at

about anything else that

are numerous absolutely
conceptions about money

which

-n-

thA

n g

the

is

There

Business. Relations

a

The
the

False

of the United States main¬

partment.

the

as

that the

sons

more

part of

a

false
■;

"

./.One Of the1 greatest advertising
men <of! this Century^-Bruce Bar-

i

as

level because

-

consumer

h

rc

which

is

deplores U. S. wage-price spiral and the coinmon belief
can be cured by stepping up purchasing power
through wage increases; asserts that the surest way to cure a
recession is to get prices down and, thus, release unspent pur¬
chasing power; and asks business and labor leaders to work
toward halting wage-price spiral that "has been .discouraging

"p u

what

is

1933

else.; :Everv
in
in the wage of a
worker is
cost to someone else,

is offset

Another misconception about

there is

man

p

it

money

ignorance and' mis¬
understanding about money than

that recessions

\

\ve may create among defenseless
people who have put trust in the
integrity of government."

common

with' which

usage,* and

FrencJb j'pliti^al unrestr by M
McDonnell who sees in this aA;
warning for our country after calling attention to our 48 cent
dollar in 1939'purchasing power terms., The business spokes*

V
■

depreciation of the franc is partty

such

has

19

cost to someone

ment.

>•

Now you would think that any¬

,}

<

•

The swift

■«

,

Thursday, June

.

.

crease

er

By WILLIAM A. MCDONNELL*

,i'

a

.

anti:S3 l;£>ffte rcllies
A :;'jV.;

"k

58

Number 5752

387

Volume

.

.

The Commercial and Financial Chronicle

.

(2725)

The reduction of allowables

year.

Popular Western

tractive

price/cdst/volume

tion

By DR. IRA U. COBLEIGI1

Natural

Gas

drilling

Company

can

The

has

scored

been

three

equa¬

,

static

for

some

i'-'i'.tC'.M•■'./>«*'{»
yvH/VY *,
For

'11

.

some

now,

years

' !f
;..<•«>.? ■
Western brought in last February. This pro'

Natural Gas has been favorably
regarded as a producer of oil and
natural gas, and an avid explorer
for sarnd; yet ■
somehow
it

of very

In

interest

3.25%

in
17

its

on

acres

Western

(50'%

owned)

at Boundary1 Butte.

this

?

,1
u.

,»

..

*

lantastically successful
enterprise, (2) excellent managemerit and (3) substantial financial
ural Gas, a

resources and
(4) an aggressive,
imaginative and extensive drilling
program.
These are all qualities
calculated to generate quite a lot
of forward motion both in earning

Between a
high of 19V2 (it

swung

3% and

low of

a

is 16V2 today)

oil stock of defi-

So here is an

romantic and speculative
five years, has been
little more than treading
No dividends, no market

nitely

a

hue that, for

doing
water.

splurge. But the promise

surge or

recent explora-

there and

is still

tory

successes

giving

are

more

substance to it.

Since

A

*

is

a

natural gas

and its parent is a huge
gas buyer, a new found gas field
is of major importance.
Western
has apparently come upon such a
new field in West Texas.
In Febcompany,

of this year, Western and
Magnolia Petroleum completed a
ruary

deep gas discovery well with an
open flow potential of over
180
million

day.
confirmation well

cubic

15,000

foot

being

feet

drilled,

southest.

All

per

tamed only by rising prices for

is

on

is

of

part

33,600 acre block owned 50/50
by Magnolia and Western. A con-

a

tract

has

stock ahead o£ the .4,475,000 shares
ot common. This capitalization
creates less leverage than one
might assume, however, since the

195? series of 5% preferred (now
selling at 36V2) is convertible into
*81of pom in on at $15;
and the 1955 series of 5% preferred (now selling at 42/2) is
conver^iyi^) in^° 192,000 of common m $12.

already

been

arranged

with El Paso Natural Gas for
it

of

some

200

million

second

exciting development

in gas production for Western relates to the 1.7 million net acres
of

permits

m

British

Columbia,

by Gulf States Oil Co., its
wholly-owned subsidiary, and to
a 2a %
interest Gulf States has in
owned

253,000 acre tract (farmed out
by Imperial
Oil)
northeast of
Prophet River. On this last tract,
a

Fort Nelson,

near

bia,

a

promising

British Columdiscovery well,

Regarded as a major strike, was
brought in, last December.

The

importance of gas in this area is
tnat it can be tied into the Westcoast

Transmission.

contract at the rate

C.F.

per

day,

(Gas,

under

of 30 million

is expected to

three

jn
cussed

new

above,

a

Western would
lion

F.

natural

cents

at

per

of

leaseholds

worth,

plus

million,

an

at

; that

59th

annual

'was

Exec¬

succeeding
George E. Clark
,

now,

51/2

A.

years.

alld

in

liabilities

be

debt

amount of

the

major develop-

ment, favorable to Western, was
the discovery oil well in Block 10
Lake
Maracaibo
(Venezuela)

and

above does
of
optimjsm, there are plus factors
-n the situation
that should be
noted
No vaiue has been attached

Joins

(Special to Thic Financial Chronicle)

heavily

travagant, especially when (1)

the

long range price trend 0f,North
AmeriCan gas is definitely upward
and <2) over 40% of current company gas sales contracts come up
for renegotiation in 1959 and moderate increases in price are defi-

expectable.

Further,

made,

about

1 '

•

Joins

Russell, Long \ |
CliRoNiOEi)

(Special to The Finanmai.

Ky!

LEXINGTON,
Cleveland
with

formerly

Company,

&

Long

Short

West

257

Colo. — Elvin J.
become connected
Investment Corpora¬

DENVER,
has

with Liberty

Denham Building. He for¬
merly conducted his own invest¬
tion,

ment business

headed

by

Sinclair

and Gas. In the Louisiana
tidelands, this group already has
four producing wells and will
Oil

start barge deliveries

of oil this

affiliated

become

has

Russell,

Street.

Waddell

with

r'»!

Leslie C.

—-

inc.

He

&

was

Reed,

7;;;"..

With Eastman,

Dillon

(Special to The Financial chronicle)

BOSTON, Mass.
is

—

now

Gregory P.

with

in Denver.

State Street.

Two With Estabrook

CHICAGO, 111.—George L. McDonough has

become

with Reynolds &
Salle

(Special to The financial Chronicle)

Co., 39 South La

He

Street.

aassociated

was

formerly

BOSTON, Mass.—Jay K. Goose
and

(Special to The Financial Ciiuontcle)

'V

With Merrill

(Special to The financial Chronicle)

111.

CHICAGO,

—

Joseph

La

Walston

Lynch

(Special to The Financial Chronicle)

V.

Perlin has been added to the staff
of

Jonklaas have be¬

connected with Estabrook &

Co., 15 State Street.

Walston Adds to Staff

DENVER, Colo.—William B. E.

Anthony

come

with Walston & Co., Inc.

Three With L. A. Huey

BOSTON,

Mass.

—

offer to buy

any

Salle Street.

be construed as an offer to sell or as a solicitation of
of these securities. The offering is made only by the Prospectus.
June 17, 1938

NEW ISSUE

$15,000,000

Oklahoma Gas and Electric

Dated June 1, 1958

Due June 1, 1988

'

Price

1

Company

Mortgage Bonds, Series due June 1, 1988, 3 %%

First

101% and Accrued Interest

obtained in any State in which this announceonly such of the undersigned or other dealers
lawfully offer these securities in such State.

The Prospectus may be
ment is circulated from

brokers

may

as

Merrill

Lynch, Pierce, Fenner

Paine, Webber, Jackson

Goodbody

Co.

SC Curtis

SC

Granbery, Marache 8C Co.

White, Weld SC
Co.

Smith

Francis I. duPont

Kidder, Peabody & Co.

C. F. Childs
-

and Company

Co.

L. F. Rothschild SC Co.

McDonnell 8C Co.

Hallgarten & Co.

Shields SC Company
Fahey, Clark 8i Co.

Hayden, Miller 8C Co.

Henry Herrman & Co.

Elworthy 8C Co.

Halle & Stieglitz

Incorporated

Irving Lundborg 8C Co.

Henry

F.

Nelson and William F. Waters are

South with Merrill Lynch, Pierce, Fenner & Smith, 18 Milk Street.

& Co., Inc. 201

This announcement is under no circumstances to
an

Eastman

Dillon, Union Securities & Co., 50

Reynolds Staff

no

the

6.25%

group

'

the side

on

important new finds
in Tex
British Columbia and
Venezuela.
Further, valuing gas
reserves at 3V2
cents is not ex-

was

record, teed off at the

a

tournament.

(Spesial to The Financial Chronicle)

^hose very

nitely

golfers,
«,

a

With Liberty In v.

Halladay

a

Hay-

den, Stone & Co., the Association's
Chairman, stated that some ,200

Plunkett
f

with

Jacobson

Robert

to

Richard G. McDermott,

74.

gas

Assuming that the

ment

20.5% interest.)

oil

or

too

went

and 15 handi¬
67. Low gross

net of

a

(

view

merely set down to outline, in
general, the probable values contained in this common stock,

yeer

golf

82 gross

an

for

cap

rut. Those who ager of the company's Claremont,
in the ground New
Hampshire works; and Assis¬
as a valid hedge against inflation
tant
Manager of the Franklin,
may find something they like in
Western Natural Gas.
Pennsylvania works.
getting out of

production

oil

Deducting

million.

$118.1

He had

B.

Drastrup,
who has re¬

June 17

on

Cup ,4at

.

Vice-

Preside nt,

speculation

Governor's

the
tournament of
the
New York
Stock
Exchange
Golf Association at the Winged
Foot
Club, .Mamaroneck, * N. Y.

He.l-

C.

utive

Western
aV I6J/2 is

common

the

elected

sizable

that

attractive

won

Louis

payment worth $11 million. Add
these together and the total is

has




Gas

Schubert

Walter B.

an¬

mick'

V.
a

Y GoK Tournament

same

$25

$10,

interest Western has in an
offshore exploration and develop-

recent

of/evidence

more

.

/

•

conclusion, there is

body
a

history.

company

In

v e

nounced

document the best year

1.9 tril-

worth,

gas

C. F., $66 million;
million barrels of crude at $1.15

3i/2
14

c>

mention

third

in

4L

pany,;;:

share. Both of those
should move forward in

and

the

was

Winners al NYSE

fair estimate for
be about

tember, from the existing Blueberry field in which Gulf States
a

At

many,,years

'u-;r

its

t i

x e c u

y

time, the com¬

around $1 per
1958

of

for

discoveries dis-

delivered to Westcoast this Sep-

A

E

of

1955)

sale
C.F.

sibility.
A

flow

cash

a

Casper

with John J. O'Kane Jr. & Co.

Committee!'

share net

has not recently
Allison, Lee C. Brooks and Row¬
published estiland D. Young have become con ¬
mates or calculations of its oil
nected with L. A. Huey Co., U. S.
and gas reserves. Without allowNational Bank Building.
ance for reserves and recoverables
iate

$17 million, you arrive at a net
figure
of
$101.1 million.
This
daily, once Federal Power Com- divided among 5,329,000 common
mission approval has been given shares (assuming total conversion
to run a gathering pipeline sys- 0f the preferred) creates a per
tern into the area. Assuming the share equity of roughly $19. Reflowering of this Goode Ranch member this figure is reached by
field as projected, a cash flow of highly unofficial estimates, and a
above 50c a share
on
Western calculation
uncertified
by
any
common is a distinct future posfirm 0f public accountants,
It is
to

and

per

Mr,

elected Chair-,
maim

company

(since

A worth $16.1 million; 2V2 millions

the

to

miles

IV2
this

cents,

a

as¬

with

Sidney Jacobs Co.,
Exchange Place, New York
City, in., the trading department.

City, has been

wells, have already bCen located.

The

Western

37

of

was

York

New

i

sticking °
DroUtfhie
bL^

and improved share quota- natural gas, and larger oil protions.
Yet the record shows that duction.
As a result, the comin the five year period ended Dec. Pany has needed
to raise some
31, 1957, net earnings per share money to finance its drilling.
It
ranged narrowly between a low now has $15,200,000,;^., long-term
of 27c and a high cf 39c; and in bonds, two issues totalling $11,the same period Western Natural 400,000 of $30 par 5% preferred
common

.»•«

••
than at any time in the past
New petroleum findings signed from the position.
Mr. Clark had been elected to
proration and development,! are now Expanding at a moremapid
rate
than
production,
and 5 the the Company's Board of Directors
against
in 1957 The
company is also working to bring geographical spread of operations at a Board meeting on May 28.
and holdings, in some of the most
pretty promising
areas
in North and ; Mr. Helmick had been serving
d
where
South America lend considerable Joy as Vice President and Gen¬
wells have already
romance to this speculation. While
eral Manager of the' company's
early dividends
do not appear
Actually in tne last two or three likely, and Western common sells industrial division. With Joy since
years gas production has declined at a high price/earnings ratio, 1947 Mr. Helmick had been Man¬
and cash flow has been main- earning power here appears to be ufacturing Vice President; man¬

power,

Gas

of

quality and extent, point to a sub¬
stantial increase, particularly in
natural gas production. FoN j.957,
the end result

Harry D. Casper has become
sociated
40

production and

gas

Com¬

Pittsburgh, has announced
George E. Clarke/President
the Adamsf Express Company,

$l£million

Cobieigh

Nafw*

by lower

Natural

is operating

year

on a tighter
budget. It expects to
spend around $7.5 million in ex-

claque-—.

subsidiary o£y<

set

Manufacturing

that

oil delivered have been off¬

more

figures

Utah,

11,000

build

Poco-.

10% interest (com¬

a

has

from' wells

wonderful'
sponsorship as
F1

which

Western will deliver
15 million C.F. a day of gas to
EI Paso, beginning next January,

(1)

a

the 25,-

25,000 acres in Block
Maracaibo).

Lake

board

a

in

acres

another

had the quali¬

up

also

pany

reserves-on

10

Western has

growth-ty p e:
speculation in
petroleum: - It-

room

large

Block

000

aged to live
up to its bill¬
ing as' an at-'t r active;

ties that

years, no\yu looks brighter.
Whereas higher prices for gas and

Joy

pany,

ducecl 4,080 barrels a day through
rising costs of drilling and ex¬
a three-quar'.er inch choke, and
ploration, the mew finds, both in
indicated the probable existence

man¬

never

;!J;:

major hits.

;

Mn,'-

fi:'

The

earnings picture which has

disappointingly

Harry D. Casper With
Sidney Jacobs Co.

.

Joy Manufacturing

be worked out.

Enterprise Economist

Western

Clark Elected by

will, however, slow down devel¬
opment drilling, until a more at¬

13

Davenport & Co.

14

The Commercial and Financial Chronicle

(2726)

subsidiaries, is
electronics, as
big
electrical

The Electronics

Industry—
the Larger Companies

A Look at

.

small

of

hundreds

The

Key to

com¬

in

of

the

lack

of

agement

in

financial

sound
many

$600 Billion Economy

a

By IT. LESLIE HOFFMAN *

technology, the.
military business,

changes

importance

,

Incentive Commeiical Research

panies in the field, the impact of
rapid

.

major factor in
several of the
equipment
pro¬

are

ducers.

By DR. W. I. LATOURETTE*

Manager, Research Department of Shearson, ITammill & Co.,
New York City
Adjunct Assistant Professor of Finance, New York University

a

President, Hoffman Electronics Cqrporation
Los

man¬

this

difficulty of appraising the com¬

Winner of

declares the time has

ing the electronics industry, and explains why it has proved

ness

were

indus¬

clines.

Most

fading

away

are

the

of

one

dynamic growth
projections pale

more

Future
.

sile electronics, and $1 billion for

even

-

past

i

record.

The

are

J

-r

fiscal- 1959

for

"1

_

1*11*

A

Hill

publica¬

tion,

Looking

"Elec¬

•

tronics,"

Further Ahead

further

balance from

dicts that sales

on

of

phasis

consumer

from

electro nics

products,

expenditures

which

of

were

around ' $l1/2

last

by

on

shift

each

for

missile

in

estimated

s

1959,

about 48d
dollar
will, be

of

I.

W.

LaTourette

1965

23% to 25% in the current "fiscal

:

and should top the $-3 billion mark" year and may well reach 30%

by

1975.

trial

was

concerned

with

because

the

of

Our

than

the

one

Commercial

spending

and

indus-. I960.

Finally,

by
research

difficulty in selecting individual realize what
companies which are likely -to was happen—
benefit from the prospective up-~* n §>
has
surge in electronics, - a policy of mushroomed
concentrating on larger companies into an: enor-

electronic

Westinghouse
electronics
Fortunes

Electric where'"the

play is thinly

of

these

spread

companies

are

-

predicated

we

.011

maintain

can

and
the highest living standards at one
and the same time, without either
being sacrificed for the other. This

could

we

is

economy

thesis that

the highest military standards

%

faster

almost

extreme

just

making

«.•«.product. But

Partly

simple

relatively

a

business—close-knit, compact, and

The Big and Not So Big Companies

em-

missiles,

to

dustry

Norden

and

better world tomorrow.

a

thinking on the '.salient elements
of our economy.

is
in

small

no

the

order.

It

international

periority

and

sibilities

for

that

means

for

race

survival,

su¬

have

; we

established objectives and

aircraft.

minimum

50%

the

Lear

today and for

Few Years Ago our in-

a

spent for electronics compared to
approximately 34p in the case of jn the field would seem the most mously cornSprague- Electric
esti- logical one to follow. By; larger plex-;.industry, y
mates- that
the
percentage
of companies we do not mean
We ndw-pFo-^major procurement expenditures industrial giants such as General 4 u"c & m a 11 Ygoing for electronics will rise from Electric " General
Motors ^ahd- i>i^pdtictis^n^;>i

-

year,
should
enjoy- a

increase

the

aircraft

the Air Force

Based

billion

ahead,

electronics industry should benefit

pre¬

a

WlDriAO '

Instrument,
Ketay.

McGraw
Looks

Only

>

tax credit program, and is confident it will
sevenfold return in government revenue and provide
a

the stimulant for

Dynamics Corp. of America, ElecfvAMlnO PAVA
AT
A
PIAAAV'Q 1
expected to exceed $4 billion, tronics Corp. of America; General
shipments

tronic

the

make

Electrodynamics, not to mention

revises its tax system to encourage
ingenuity, enterprise and

initiative,

new;

Specifies

energy.

other the dramatic drop 111 prices or
elec- smaller companies shares, such as

communications gear and
equipment. Total military

country's
industries,

curb

than

rather

-

.

.

be solely

to

not

afford it—if government

-

-

..

as

the.

stock,

prices that took place in Beck-man ■
Instruments
and
Consolidated

Raytheon and I. T. & T.

Electronics is almost universally

of

can only pursue costly research—if it
confined to the big companies that can

,

is

de¬

aware

a

commingled goals and

:

severe

in profits and

with Russia and maintain

dynamic and growing economy. According to Mr. Hoffman,
•the electronic industry holds major responsibility in these

industry went through a
adjustment
period » and
suffered

for government to help industry
we are to win our

come

scientific battle

and

military

■

stocks

most

year's electronic industry's Medal of Honor

expand commercial research substantially if

ing the past year when the elec¬
tronics

trial giants, such as G. E.„ G. M., and W. E., hut may include
established, reasonably broad-based companies of still consid¬

viewed

many

painfully brought home dur¬

painful

'

as

the

problems
involved
in
making
specific selections. These points

itself a highly speculative industry which holds many unusual
pitfalls for the investor lacking "good business sense." Points
out difficulty in defining and selecting individual big and small
companies likely to benefit from prospective upsurge in elec-

erable size such

of

some

are

;

the

and

cases,

plex technical aspects of the busi¬

mean

Angeles, Calif.,

„

Dr. LaTourette looks into the present and future factors affect¬

tronics, and notes "larger companies" need not

Thursday, June 19, 195^

.

.

.

respond

which the

ourselves

Russian dictators have not
reeog-.
11 i zed for'the Russian:
people;- ^ V-

/• Thus, we find ourselves-with
twov challenges instead of one-7
and

w<frk -Mlwideb¬
Iy >diversified v;
; f i e ld S- Our Products and :

-

they go hand, in hand;. They

are so

interwoven: that

-and-

must

we-

cannot

not—try to consider
To put alt of our ef¬

them, apart;
and development work 4s sched- determined primarily by the ebb
Leslie Hoffman
fort into one at the expense of the
uled .to rise importantly in the and' flow of demand" in other; services have ^
coming fiscal year and this should fields. There are several well es- become essential to the -national other would be
catastrophe; ^^ rresult in sizable production con- t'ablished, reasonably broad-based security and haye provided a more
' - *
^
A V•;6y 1975". Production of transistors tracts in the following year.
companies
of
still
considerable '■'■Satisfying and I comfortable, life to
? ,vcpicis a wo yoats ,
alone, which more' than doubled
While "long-term prospects- for- size which do fill the
bill, ;'how-vbullions . of': Americans^ iny their -- What are these goals?-;:y*
to 29 million units last year, is the electronics industry in. gen-;
ever; two that stand out are Ray-" homes, their offices,l and'iii-itheir
The First Is Economic. It is the

for

electronics,
$1.2 billion
last year, is projected to increase
IVz times by 1965 and four times
which

amounted

to

expected to reach

an

of 200 million units

.

eral

annual rate

of

important military segment
the business,
which accounts
-------

*

-

bright, it is extremely theon

Manufacturing

and^-ThteV-^^bi811^ ihours.'^-:;^».\-;,;:;.v:
P'ffv target we must reach if we are to
Telegraph;\ I Many of;Us Can Remember keep the United States a healthy,

national

*°
thesis to profitable investment- use. h,crhiv
Electronics has
nrnwH
itspif

The
—

appear

difficult to apply this conclusion

by I960..

Raytheon,
whose
volume
is
currently running dt. du annual
at an dimuai
v
^

n

-

Telephone

&

when: the electronics: industry ,had virile entity, strong enough to give
a market volume of half a billion the free world the leadership it
L
^

.

have.

To accomplish this, we

increase
t

our; gross

national

ct from $430 billion of today,

„

Electronics

overlaps into - many years. Several unprofitable civilian' a few -Jyearg' - ago—and ' thus?it has to $600. billion in the next decade.
ar®?s> and
\s v<rry dllflcult to lines have been eliminated and an become the fifth industry ii\;man- . -Our Second >Basic ;: Goal is to
new approuetine an electronics company as interest in a computer, venture, ufacting volume in- the United create and maintain a superior
priation
requests
for
electronic
SJJ v.- lnternatlonal Business which promised to be a large States. It is significant, that this, military < establishment that will
procurement totaling $3.7 billion, iV1acmnes, and others m the office financial
drain
for
some
years
growth was sparked by new ideas insure peace in today's uneasy
including $1% billion for aircraft equipment Held, have big stakes ahead, has
been
sold.
Impor- ■'and-new-products—the end resultworld, with the ultimate objective
electronics, $1.1 billion for mis;
eieclronics as do some or the -tant additions- to top - management''of;research. Seventy-five percent of a permanent ]peace.
mnmi^nnln«Awn
corner

and is

moving sharply

ward. The Administration's

for fiscal

1959

up-

budget

shows

„

aircraft manufacturers.

*An
the

New

address by Dr. LaTourette before
Association
of
Customers
Brokers,
York

City,

June

5,

Telephone
Electric

1958.

through

and

Bell,

its

A

American

Western

_.i

1

strengthened

__x_

.

Ji

the

.

company

stantially and have instilled

Laboratories

Continued

on

'"viaI-

^

-1

*n projects which

a new

page

the electronics
is

not

offer to sell or a solicitation of an offer
offering is made only by the Prospectus.

an

The

to

the

of

buy these securities.

nation

our

that

industry might well

become
announcement

born, with-

were.

in?hf Long10/eafsuggested
last Ago I
* Not

63

,

This

•

_

iA/rlrttr'n

.

sub--?*' today's employment is involved

economic

barometer

because

of

its

breadth, depth, and scope. VCertainly there is no single industry

.

J

1.

i.1.

_f»

-Both

,

;

obtainable goals

these

of

need to be reached without

inflat-

l»%'°urmay notice furtlher put the
dollal' fill that I ;.^
You
economic, nonmilitary goal first,
I did

intentionally because we

so

cannot

the growing
military establish-

support

strength of

our

ment without a sound, vigorous,
aild expanding economy,
The average factory worker in,
the United States, in April of 1958,
scientific battle with Russia and received $2.10 per hour—8 times
the prime stimulant for a
dynamic that of Japan's average of 26 cents
in

America

today which holds, at
and the same time, the
major
responsibility in our military and
one

$3,000,000
Fall River Electric
First

Light Company

Mortgage and Collateral Trust Bonds,
.

Dated

and

growing economy.

hour,

per

.

Yesterday we were responsible!
only for originating and transmit•

ting the voice of broadcast commuriications. Today we have not" resPectlvely.
°my the responsibility of giving

.

April 1, 1958

V
Due

-j

April 1, 1988

military

our.
also

sight

voice,

endow

beyond -the

them

but

horizon

"«»<

We

must

build

for

these

systems brains quicker and
than
than

anv

any

muscles

possessed

whose

by

surer

and

man,

components

must

;

.

.

inroads into

our

once

made

have

and Japan

with

guide them unerringly into outer
space.

Price 102.108% and accrued interest

systems

must

we

-

Foreign Inroads

.

4/s% Series due 1988

approximately J

and

times that jof, France,
fa"y- a"d
ls
e,®n
cents, and 801

strong eco¬

nomic
Sfa^-^y^ForTe V&
nomic areas- Why? r
wny. For the past
areas;

.

10 years--these

,._„j

^

w0«lng nations have cievoitu
most of their best manpower, w
working

ShtL^and efforts to creating new
Je Van
f

™,la

machines

products and improved mac:hine
and techniques for civilian uses.
Dut important as this is, I would
They have been relatively free
lihfiitt tw I believe t0 aas-great from .the heavy burden of armaresporisibility that
is
ments. • Their top
scientists and
react in microseconds.
Rnf

imnnvto

f

•

•

t

r,

■'

The
;

Prospectus may be obtained in any State in which this announcement is
circulated
*
off the undersigned and other dealers as may lawfully offer these securities in

from only such

such State.

thn
the

^ F^ne
defense

hf,Ve assumed
the
free
world

of.

engineers

.

HALSEY, STUART

& CO.

INC.

Overnight

R.

W.

PRESSPRICH & CO.




have

changed from Sputniks, Explorers,
Vanguards to talk of recession
negotiations

back to Sputniks.

—

and

.

face the

We

now

This focuses

Unfortu-

at

markets

our

our.

unless

we can

prospect of losing
home and abroaa

equalize these

'

*.

June 19,1958.

headlines

nroiects.

nately, we cannot discount either
their productivity or the quality
of their products.
a

and

and labor

DICK & MERLE-SMITH

the

concentrated oil

have

nonmilitarv

through military strength.

"An

11

address

occasion
tronic

Medal

of

his

k

by

m

Mr.

Convention

Honor
of

ff

,

Hoffman

on

being presented the

Industries
of

«

the

Aessociation's
at

E.

the

I.

43th
A.

the

Elec1958

National

;

differences
j

*.•'*.

through

greater pi '

ductivity. We should n
that

Our
^

folget

u

w

greater
..

..

:*.r

prOdUCtlVlt.
^

nflCie

COTitlUUCCl OTl puy

64

Number 5752

187

Volume

.

.

.

The Commercial and Financial Chronicle
(2727)

personnel

possible—especially

as

banking associations. At the national level, the work of your own
American Institute
of
Banking

the younger people.
Years ago,

the main avenue of
education open to the banker was
the "school of experience/' Those
were
the days of self-made men
who came up from the ranks by a

By JOSEPH €. WELMAN*

difficult

,tt

t

President, Bank of Kennett, Kennett, Mo.

v

,

,

.

our

role fin the

economy,

areas;

There prevails in .many parts of

;

than usual

y\

jness, restraint,/ •»
and patience. V, Recently we : ii
have seen the .Vice -r Presi-;
1

•
:

-•

the

cies and ,tools,

|

an

am

:

in

factor

a

banker's

rectors.

V.

:v.

.

banking

is

a

complex

The bank-'

pan-

ing his first job in

a

sound budget' ap-/

broach,.;'and wise; and moderate
assistance rtfrom/ the govemmeptj

'

|

won't ,correct.; At the same time, C
1 am ^greatly Concerned by the

|

tendency of many to seek

.

formula

convulsions-of

as

cure

a

for

magic

a

of our1

all

.

»**»..«*./troubles..

most serious ■■!

nature.

•'

•

bank to the

,'

.

^

s

than most of the countries

severe

of

the

world-^-we

find

business

.

.

V On the Mother hand, the recent

and industry with more than the

Unlike

ods

of the other peri-

some

economic difficulty in our

of

Usual amount of-management dif-

country,

ferences

battles, labor

is

there

today

out-

an

and

coping

with

the

important

of the public, business, in-

dence

core

Institute.

With

a

matters of recession, taxation, de-

dustry, labor, and the government,

fense, foreign aid and trade, and

recog-,

But that

recognition and appreciation will

and the unques-

tioned leader in these activities is
your own

immediately fully

nize their value to you.

come.

,

mem-

struetion to more than a million
and a half bank men and women,
you have justly earned the distinction of being the largest and

much

But

Stand

Pat

remains

be

to

We cannot afford to become

done.

tired

complacent. If organized bank¬
ing is to meet the present and
future needs of its membership
for educational-services, it must
strive constantly to strengthen ex¬
isting programs and ;to move for-,
or

into

ward

new

areas

where

op¬

tional and state levels to potential

most ..effective'

adult

educationol

.organization" in the world.

cardinal-necessity, along continue to make a wonderful ways of improving the quality ,-aX
with practical experience; and to- contribution to American bank- bur
programs,
meeting unfilled
day the two are inseparable. We ing, and the significance of your needs, and achieving a more log¬
really have a three-prong prob- work is appreciated, will continue ical and better rounded pattern
lem, and we must and we are to be appreciated, and will be- of educational activities on a na¬
applying a three-prong approach come more obvious to everyone tional basis./.
tpvit.'- All of ,us are striving to in the years ahead. On behalf of / This will require much visioa
integrate our efforts in the fields the American Bankers Associa- and much hard work. But it is a
of education, proper training, .and tion, I salute and commend you.
"must" if banking is to keep paca
practical experience. The import .« The, facilities of your Institute with the expansion of our econ¬
tance of these programs to our are
available < only to member omy over the years ahead and to
profession—rand .to the public for banks of the ABA. I have, often train the broad-gauged banking
which bankers are trustees—can- said and I should like to say again leaders who will be needed in
not

be

to you:

overestimated.

employee

the

has

''The privilege of utilizing

the educational programs of the

American Institute of Banking is,
tn most cases, worth .more than
the dues paid by member banks
to the American Bankers Association.

with greater
All of the other educational efthoroughness, or in which a high- forts of ABA and others in the
er degree of success has been ateducational field are intended to,
tained.
.
and -will, supplement —not supbeen

'■«; approached

bright . spot in the
Over the years,
with considerable internal and ex- economy; and/that is a strong, •
Over tne years, there has been
tnerenasneen
ternal difficulties, and our own virile, alert, and aggressive bank- a steady expansion in the educational activities of both the nagovernment engaged in debating ing system, enjoying the coni'iproxy

will not

Don't

become a

standingly

and

—

You

educating

ing-

•

Sometimes there may seem to be—

Banker education -programs have- have made, are making, and will

friendly nations

even

—

strength of
educational system.

portunities/exist to do a better
job.
' Continuing attention will
have to be given at both the na¬

position taken by the leaders in
For
organized
many
years,
•—are
having .great difficulty in both part res in opposition to
banking has been pre-eminent in
agreeing on what -should be done measures which would have unthe field of professional adult edand what should not be done.
~ doubtecUy added greatly to the
ucation. In fact, there is no field
'In our,own country—with our already certain large deficits is
of business in which the problem
problems indisputably far
less indeed heartening an dencourag- of
Nations

;

grass-roots

/V

.•/

no

an

^suggested

and

banking

inevitably

//'•

>

The hard

our

|| /.Tcasonable restraint' and patience;1

d;
jally,
France,
is suffering
a

assume

•

ivd

T; o

u

I

less than the physician or. bership of over 147,000, an eiirollthe
lawyer,
must
be
sturdily ment of almost 84,000, and with a
equipped for a work which has record of having furnished in¬

|j; together Avith oub monetary polir

peighbors.
O

why

the

back¬

although, of course, there shouldn't
be
a
lag in the full recogni-,
tie, and Baton Rouge, and the new tion and
appreciation of the AIB
school in Texas, there are today work
you have done and are do¬
26 general banking schools, study ing.
Perhaps even those of your
conferences, clinics, and seminars,-; who have completed the coursea

Complicated Business

Today,

er,

||study, -^cpmlno^l^>aol^eyfchard^<-W^rk;

countryJ
wife,f:r

ir iend

is

and technical business.

H with4- the•* country that - intelligeni j

disgra eefully/;
treated by our/>:'

I

That

sole

A
,

I1 XI believe there -is nothing wrong

his

and

-

every

.

'

itself.

meet

regional schools at Madison, Scat-

^aeea/ pr
a" : heads-in-the?eloudsi senior officer-—must learn more
i attitude of refusing to face reality; and
mpre about more and more.)

dent of o uY/
pw n

the sand,-a

....>/-; following

v

It

an

ostrich-* come to be:
recognized as profesheads in sipnal ju: nature. - All of us in
sheep-like attitude of banking-^-from the youngster tak-

cannot

dissatisfaction and ir- like attitude with

ritation—a marked lack of calm-

that

to

The

management fully

special needs of their members. In
addition to the three established

them for

respect

to

em¬

case.

our

facilities

Work of the ABA

Facing.Reality t: v -

•

We

most

you

phatically that is not the

bone

training. V

and reviews work of the ABA. T".

the world an atmosphere of more

assure

cational

work.

urging that we seize the opportunity in times
of more than
normal problems to utilize it to including five programs which are
the maximum. But experience can designed
specifically for senior
no
longer stand, as it once did, officers and one for bank di-

partisan efforts to minimize our Federal deficit; and contrasts
our independent banking system with the European contralized
one.
Calls on bankers to strive constantly to improve their

:f

as-

can

imagination in establishing edu-

ness

applauds bi¬

economy;

fails

ABA and senior

The state

I

understand that AIB is the

as

in

or

AIB.

American banking.

what they
is still true, of
important part of
the educational process is in busi-

intelligence, hard work, restraint and patience, and proper
monetary-fiscal policies, rather than a magic formula, correct¬
wrong

forgets

fully appreciate the importance of

ing at Rutgers have exerted a profound influence on the progress of
sociations have displayed zeal and

course,

sees

ing anything that is

aids,

and The Graduate School of Bank-.,

All

of hard

road

accomplished.

ioning of the impact of the recession and aiding our recovery.
Mr. Welman praises the fine job bankers are said to be doing

working with borrowers in depressed and distressed

cational

and

.•/" i

Banking's spokesman describes the banking system as the one
"outstandingly bright spot" in this period of economic difficulty
which, he believes, can and will contribute much to the cush¬

in

banks and the ABA, in the

your

search for and trial of other edu¬

too often their educational opportunities were limited. We admire

President, American Bankers Association

15

tional
tions

and

as

Ptant
i

should not be and will not be any
conflict,

as

those

of

other

In

phases of the American

some

economy, science and technology
have enabled us to hold our po¬
sition—in spite of low labor costs
of

other

the

at

us

in

and

nations—and
same

many

with

Wasteful

permitted

time to work less

to

cases

money

become

and

man¬

power.
as
others pull abreast in
struggle for markets—and in

But

the

,At times it may seem to you
the senior management in

state bankers associa-

well

the Institute;> and there

constantly growing numbers to
bear the great responsibilities of
our industry.
;

Continued

that

on

page

64

This can and will contribute much
to the cushioning of the impact

many others.

/To

here and

come

large and fine

observe

this

group of more than

1,400 banking people — the very
backbone of our banking person-

recession and aiding our
, We
must see that our

of the

recovery.

translated into a willingness,

which I ,am convinced does exist,
engaged in a week-long inspiring to act with foresight and courage
and instructive program with a and to assist in every way possi-?
central theme, "A Forward Look," ble.
" .' v

nel

calmly but enthusiastically

—

Now Available to Institutional Investors—

appreciation of this condition is

Securities of
edition

-

.

is like
a

a

breath of fresh air.

real tribute to American bank-

ing and to
mend
is

It is

and

the

country.

our

I

com-

congratulate you.

kind

This
that is

of

activity
to be heartening to our
country and our'friends abroad
and discouraging to our enemies,
And we may all rest assured that
certain

it doesn't go unobserved.
For

■

some

time

We; experienced
employment and

in

:
country,

our

reasonably full
growing econ-

.

to say that I have
impressed by and
extremely proud of the fine job
bankers
are
doing in working
with borrowers in depressed and
distressed areas. This is indeed as
it should be, and it is good public
relations-in the truest sense. The
strikingly low rate of foreclosures
and repossessions is a tribute to
I should like

greatly

been

the American public and the
American bankers,

pmy, stimulated and bolstered by

considered that a
large part of today's bank lending

government subsidies and defense

force

a

When

is

it

had limited

has

or

no

ex-

adjustpansion and
ments
to significantly
changed
fiess,. industry, municipalities, and conditions, the situation should be
individuals. No one seriously be- used as a training ground. An
spending and

unprecedented exspending by busi-

perience in working out

lieved that could continue at such

alert

a pace

as

management should

personnel
possible to the knowledge de-

as

many

rived from

finance,

and

able

business,

government warned

that

we

the.

same

effects.

couldn't do
.time

And

so

leaders

in

expose

much of its lending

indefinitely. The monetary
authorities, most economists, and
wise

problem loans as they

develop

-everything at

there.

This

Government
This

comprehensive

reference volume is
for

1-

use

designed

by investment officers,

institutional investors and others
•

interested in United States
Government
in this

securities. Included

140-page handbook are

discussions of:
Factors Influencing
Market 1956-1958

Credit and Debt Management

the Government Securities

Public Debt of the United States
Securities of Government

The

Ownership of the Public Debt

Budget
*

Affecting Commercial Banks

•

Corporations and Credit

Agencies and The International
struction and Development

•

•

Factors

•

Taxation of Income from Securities

Bank for Recon¬

miss proposition,
fully worked-out

harmful

without

it happened.

The situation in which

we

cur-

here

and

industry and
us repeatedly

rently find ourselves is definitely

hit-orbut under caretraining sessions
geared, of course, to the particular
organization of the bank. Lending
personnel thus oriented can be
should

not be done as a

Jot a depression of the sort we expected to become broaderJad in the 1930's, but of course visioned representatives of the
is an adjustment and a reces- bank,
and can thus become a
sionl

the United States

•

'

i

-

•

:

address by Mr- Welman before the

stronger hase on which to
for the future/We should
most- of

spread
June 6, 1958.




this

among

as

this

build

^ake

opportunity

to

valuable experience
of our leading

maily

The

FIRST BOSTON
CORPORATION

•

Prices and Yields

15 BROAD

STREET

of Treasury Securities

•

,

NEW YORK 5

Boston

Pittsburgh

Philadelphia

San Francisco

Chicago

Cleveland

16

The Commercial and Financial Chronicle

(2728)

By CLIFFORD S. STRIKE *

record

high expected for the
year 1958, against $3.12

full

STREETE

earned last

;

year.

President, F. H. MeGraw & Co., Hartford, Cohm.

Prominent construction company
.

,

.

t sion
.-(•♦I

Advancihg 1$ points on the "soft goods" sector " of the
Average in four economy, as well as a secu¬
successive % r a d i n g sessions larly upward sales trend. The
during the past week, the latter has been helped by an
market encountered consider¬ expanding
market of teen¬
able irregularity even before agers, and also of greatly in¬
its 2-point decline of Wednes¬ tensified
promotion efforts.
day. On Monday 363 issues Additionally, continued pro¬
declined against 567j rises, gress is being made in the de¬
while Tuesday's advance in¬ velopment of foreign markets,
Dow-Jones

cluded

even

gence with 495 advances and
432 declines.

Undoubtedly the chief
port of

the Street's

"buoyant

spirit"

is,

>

*'

■

■

'

"

,

exemplifies

■

sup¬

current

the
most

per

arguments pervading
commentary from the services

'■

51

1956.

in

this

of

Strike contends his industry provides

Mr.

underlying support to the yconomy than any other par¬
ticular industry; warns that the presently propitious time to
build may not

last very long; and expresses gratification about
performance, the greater availability of craftsmen and
the newer materials and production devices. Tells
architects,

labor's

continued

The

plant engineers; and managers, that
down they can use ingenuity to cut costs
may seem impossible to do, and that now they must do
since we "are charged with seeing that it is done."

engineers,

com¬

when the

pany's

which
so

I have seen

inflation.
in

are

inflation—run-away vation of employment costs re¬
sulting from the rise to tremen¬
when a carton of dous political and economic power

I have lived and worked

Germany

American
the

contractors,

chips

of

bring

cigarettes would

equivalent

of 150 Ameri¬

dollars

can

brokerage firms, the
next few months.
!■ :
term
growth is confidently
plethora of investible funds
:j:
*
s-:
expected. The issue's, opti¬
against the background of
mists point to its investments
falling money rates. Also, of
To
those
market partici¬
in new fields, its broad re¬
course, the output of business
pants favoring the cyclically
search program, and its hold¬
news has not been devoid of
depressed sector, as affording
favorable items. Retail sales a substantial "come-b a clc ings in a number of associated
for May were
quite surpris¬ ride," Crucible Steel is at¬ companies, including Chem-.
ing; good, ahead of April and tracting attention. With a net strand, the second largest
manufacturer
of
well over March. Likewise, a income
synthetics,
drop of 49 % per quar¬
month-to-month rise in hous¬ ter from 1956 to
acrilon, and nylon (jointly
$2.18 in 1957,
ing starts, to exceed the mil¬ current earnings at but five owned with American
lion mark, was
registered in cents, the shares are down a Viscose).
*
❖
*
May. Also encouraging were full 53% from their high of

in

German marks

er

and

or

when

In

their

for

search

anti-

more

people

are

coming to understand and accept
this as a fact, regardless of wheth¬

'40

their attitudes be sympathetic
critical. But what people do not

pounds of lard

so

would

basic

fully undertsand is that when
employment costs advance,
industry by industry, to a degree

have

s

,

industry-wide labor unions.
"More' and

f.

■

.

and

reces-

a

more

highs—32 now versus

maintenance

is not

the recession.

to

"growth" issue which is at¬
tracting interest at a level
representing considerable de¬
flation from its former bull
market

Jiead declares today's

deterrent to plant expansion but, instead,
actually
is the right time to build, and is only a deterrent, if to
anything,

a

long-term growth is
evidenced by
sales volume
a field
pioneered with extra¬ three and one-half times, and
ordinary vigor by Coca Cola per share earnings almost
under Mr. James Farley, over doubled over the
past decade.
the years. This issue, along While this
expansion has
with Pepsi-Cola, Canada Dry,
tapered off somewhat since
and Dr. Pepper, is seen as
1955, and per share earnings
particularly likely to gain re¬ during this year's quarter
freshment from the peak sales have
sharply fallen to 27
records anticipated over the
cents, resumption of the long-

diver¬

greater

*

''

•

Monsanto

Thursday, June 19, 1953

Now Is the Time to Build

first quarter, up slightly from
82 cents last year; and with a

THE MARKET... AND YOU
By WALLACE

the

for

reported

share

per

...

procured
leica

a

and lenses

greaterj than the rise in overall
national productivity, -they can¬

worth

not

camera

$1,000

up

Madison

on

Avenue

Japan

of any' one business
from a small part to a
very large part of its total costs.
But every business fnust purchase
goods and services from others.
These purchases from others re¬
flect
the
increased employment

in

—

one

dollars bills

would just
about
the

buy

Little
to

men

in

Clifford

up

a

vt.

—

and

in

costs of the

China

party of five other

real Chinese

a

Shanghai.

Strike

S.

.

Ginza

when I took

costs

may range

when

1,000 U. S.

help but force all other costs
with them. The direct employ¬

ment

restaurant

Waiting for

suppliers, whose

own

purchases reflect the increase em¬
ployment costs of their suppliers
in

turn, and so on and so on."
Mr. Tyson, when he was
starved us all and the Chinese referring to goods and services
Captain's English was not much purchased from others, was look¬
better (imagine trying to use
sign ing straight at us. Others, too, to
language to order a Peking duck be sure—but certainly at us.
dinner). So in order to get on
medal, and somewhat temper¬ chinery and equipment indus¬ years. Furthermore, the pres¬ with the
Cost Can Be and Must Be Cut
ordering I took a package
ing bullish enthusiasm were tries, then eventual potential ent high price-earnings ratios of Chinese dollars from my
We—architects, engineers, con¬
the prospects for
unusually recovery to the $5-$ 6 level is are regarded as fully justified pocket, indicating that with this tractors, plant engineers, and
amount of money I was
ordering plant managers—for the purpose
extended summertime "vaca¬
seen, which would render the by the additional growth dinner for six. The
package con¬ of this discussion may be consid¬
tions" and other shut-down shares'
characteristics of these issues,
current
19
level
tained one million Chinese dollars. ered one industry. We are all con¬
with the popularity prize
excuses, worry over the pos¬
Those are among the things that cerned with the capital costs and
throughly reasonable.
sibility- that the business
seemingly still going to I know, having lived them, and the maintenance costs in plant
Prosperous Internationalist
Merck, with its new miracle from them I know that we want building and operation. We can¬
perk-up may turn out to have
all
110
by ourselves stop_ this
such inflation in the United not

news

of

a

rise

in

industrial

last

While this year's
production and a payroll in¬ earnings will presumably cyclical industries, investors
are still
crease for the first time since
favoring the ethical
continue negligible, with the
the Recession's start.
company
catering to auto drugs, which have done so
well market-wise oyer recent
On the other side of the
makers as well as the ma¬
year.

order

in

Chinese

me

would

to

Now

have

.

been merely a
temporary
Despite the clouds persist¬ drug Diuril.
rally, and in the market itself, ently overhanging the inter¬
[The views expressed in this
the record high ratio of
prices national picture, which have article do not necessarily at any
time coincide with those of the
to even boom-time
earnings. often in the past given Inter¬
"ChronicleThey are presented
With the advent of summer national
Telephone and Tele¬ as those of the author only.]
the soft drink area of the
graph stockholders some jit¬
market is
reflecting the ters, this issue is now picking
Street's proclivity to empha¬
up new friends. Its impres¬
size

"seasonal"

factors.

And

sive market movement to

new

broader considerations too,
these issues are seen as bene¬

on

highs during the week pre¬
sumably stems from the satisfiting from the comparative factory earnings situation;
strength of the consumer with actual profits of 84 cents

r

Hugh W. Long & Co.
Appoints Heffernan

and

General

entire

business

vestment

ern

ington

Southwest Gas Corporation

articles

field,

Mr.

The

AMERICAN

STOCK
STOCK

EXCHANGE

EXCHANGE

san francisco

300

Montgomery Street

•

TRADING

•

MIDWEST

L.

(ASSOCIATE)

647 South

Spring Street

has

WIRES




TO

NEW

YORK

AND

DIVISION

J

debt
—

in

ultimate

of

users

the

very
more

essential

very

to lie

thht "figures may be made
also true of statistics

is

being largely made up

that

even

near

its high

it

now

#

i^somewheie

peak.

On the othe

would wager that there
are many architects, engmeeis,
contractors
who would J-Qmp
I

hand,

this year

start

of the s

some

last.year-at

jobs that they started
a material reduction
in

quoted just a year ago
speaking from what I kno

At

this

point I would like to
subjects to borrow some remarks by Mr. Rob¬
and
Financial ert C. Tyson, Chairman of the Fi¬

now

Committee

nance

it,

affiliated

Hammill

&

with

Co.,

3363

of

U.

S.

Steel,

before

the Executives Club
of the Greater Boston Chamber of

Commerce last April. Mr.
Tyson,
while defining the type of infla¬
tion
known
to
most
everyone,,
which he labeled "Wartime Infla¬

tion," went

Lido.

Joins Paine, Webber

OFFICES

a

are

in

expensive due to our initial start,
the whole process
begins all over

contributed

(Special to The Financial Chronicle)

PRIVATE

for

increases his prices and,
we, the contractors, are often

.

.

You

a

new

cannot

textbooks.
a

on as

follows:

cost-plus

in¬

thing in America.

read

You

about

can

it

in

the

think of it

inflation.

Its

as

funda¬

PASADENA, Calif. —David S. mental root is the cntinuing ele¬
Smith
has
joined
the
staff
of
*From a talk by Mr. Strike before 2nd
Paine, Webber, Jackson & Curtis,
50 North Garfield Avenue.

Annual

quet,

Factory Magazine
New York City.

company

own

That

isn't

dictment

last

much

Awards

Ban¬

the 1

would.

meant

that'

we

year.

ct,M
•
_

toJoe

charg

an 1

sugges

It does

,

is ingenuity
amongst us which is brougn
0
bear
when
we
most need
e
work. It is not unlike anothei o
however,

that there

adage—"Necessity is

Continuous peacetime

flation is

Teletype LA 533

Statistics
tool

again.

Commercial

Shearson,

make

higher, and he

financial

Spence is

Via

los angeles

Teletype SF 885

the

NEWPORT BEACH, Cal.—Jack

EXCHANGE

must

are

—

since

areas.

on

he

past products which have become

for the

and

which

in¬

(Special to The Financial Chronicle)

FACILITIES

STOCK

the

With Shearson, Hammill

INCORPORATED

DISTRIBUTORS

that this must be added to our
cost and that cost passed on to our
customer.
Certainly this is true

made

First California Company
•

merely say to ourselves after ne¬
gotiations have been concluded—

gauging almost any activ¬
ity, certainly they are used a lot
in our industry. But the old adage

his

spent
in

career

Heffernan

Chronicle.

COAST

several years.

business bargain for
labor—and without passing on the
merits of our bargaining groups—

turn

California, Oregon and Wash¬

Southern Nevada Power Co.

PACIFIC

construction

Manager service

six years has been active in north¬

Nevada Natural Gas Pipe Line Co.

UNDERWRITERS

Sales

of the Long company.
Mi'.
Heffernan
has

California-Pacific Utilities Company

MEMBERS:

Calif.—Ed¬

FRANCISCO,

has been elected Vice-Presi¬

dent

UTILITIES

even

they
of figures
ward M. Heffernan has been ap¬ on cost
I am sure, again, tnat
type of contracts and, in anyway.
pointed a regional representative many respects, is also true on unit there are some experts, who can
for Hugh W. Long & Co., Inc. He price or
prove by statistics that the capita
lump sum contracts. And
will make his headquarters at 155 with that start the
vicious cycle cost of construction has not been
Sansome Street.
continues—the capital cost to our materially reduced at any one
He succeeds Frederic C. Coltrin, client
is
higher,
the
charges time in the past several yeais,c
SAN

who

GROWING

Yet we, individually and spiral toward uncontrolled infla¬
collectively, condone by our tion. We can, however, by the use
very actions some of the things of our ingenuity, make a substan¬
tial contribution toward checking
which bring about this
type of
inflation. For instance, we in the the increasing rate o-f the past

States.

of

invention."

The

that when the chips are
costs
can

down

absolutely must be

be

done

Anrl

it

ic

and

» 1
all 1 e

paie

regardless of

statistical information to
tvQvxr

mother

the

fact remains

the con

nPOlole like US

W

®

18/

Volume

Number o752

.

.

The Commercial and Financial Chronicle

.

'

(2729)
the

Present

Day Problems
And Long-Range Ontlook

in

ital goods.

A boom to

( j;
;

poses

and suggests

p'/ji..of the 1960
own

is based

s

to

work is to

as

well

as

findings as to the
economic picture during
President

of

was i

visit

my

the

year

They

National

my

every

uneasiness.

segment of
country
I

in almost

field of

every

fact

that

regard

our

every

to

is

eral

my

t

and
>

of

hope and cour¬

M.

Philip

permeates
this mighty land of

Talbott

age

I could

in

fiiyd

dread

actual

ours.

no one

;

who stands

see

upturn

ap.

tem

That does not

mean we are

true

even

of

-

case

in

the

sale

of

little

in

or no

measures

In

but

local impact whatever.

philosophy is not
much in evidence. It is generally
recognized that we cannot talk
our
way .into
a
resurgence
of
booming prosperity. But it is also
recognized that most of our Jere¬
of disaster and

our

before it
are

who

ones

combinations

health

of

the

policy

taken today.

created

are

Obviously,

in

long

a

and

the

and

are

real waste

a

of

the burdens

ployment

something.
is

not

to

difficult

ing

for

a

further

into

read

lik¬

a

centralization

*From
the

a
talk by Mr. Talbott before
Washington Real Estate Board, Inc.,

Bedford Springs, Pa., May 30,

1958.

"el¬

high

of

tasks

Public Policy

than

face

we

against,
powers

foolish

the

think there is
even

not

to

pretend

or

later

we

an

consumer

the

by

era! tax

revision.

swept £rom

Unless

recession

demands

for

without

corporate

Should

and

to

the

the

regard

1960's

are

If

are

tax

tax

rate

to

50%, with

to

40%./

relief

is

going

to pack
meaning and provide actual
help to all our people, it will be

real

criminatory and patchwork relief
—which appeals to many clamor¬

ing voices today—only

serves, in
the end, to send tax rates
up and

makes them

more

Then

morrow.

quired.

This

^unbearable to¬

mohe relief is

has

fortunate pattern of
the

been
our

•

•

wise

are

Joins

that
issues
must

the

By

be

to

wages

productivity,
us

a

all booms—and if

about

Kuhn,

present-day

Lqeb

Street,

&

Co.,

1960's,. the

a

their

associated

with

municipal

department.

formerly

with

the

Halsey,

There

will

There would be

more

of

them

.

John/ B.

elected
of

Hansen

Assistant

Wm.

20 Pine

E.

and

Pollock

women.

Greyhound issues, underwritten in March, 1958 by
the ultimate point of 40%
$3,500,000 V/2% Convert-"
Sinking Fund Debentures, and 180,000 Common Shares.

White Weld's

on a

national scale

Canadian investment dealers,

Any U.S. Company with broad interests in Canada may find it
advantageous to investigate the possibilities of Canadian investor

participation.

public utility underwriting, distribution

intricate

trading facilities are among the most complete

in the financial

was achieved through a group of
resulting in over 2,000 individual
institutional holders of the Company's securities.

Distribution

parent

community.

Our successful experience

details

in completing the

of such matters—to the satisfaction of

Company and Canadian

both

subsidiary—is at your disposal.

Member
We welcome inquiries

from public utility companies.

The Investment Dealers
Association

of Canada

Gairdner &

White, Weld & Co.
20 BROAD STREET

NEW YORK 5, N. Y.

Gompanij Limited

320 Bay

Street, Toronto




Philadelphia

Boston

Los Angeles

Alt Major Canadian

Montreal

Kingston

Quebec

Calgary

Vancouver

Stock Exchanges
Chicago

Hamilton

Kitchener

London

Edmonton

Winnipeg

San Francisco

Gairdner & Company

<has

&

been

&

Co.,

Inc.,

Street, New York City.

Gairdner & Company Limited, provide
Canadian ownership through issues of

and

Stuart

Vice-President

The attractive

and

its
was

.Pollock Go.

clamor for goods of all kinds:

Realizing the broad public relations advantages accruing from
Canadian investor participation, Greyhound Lines of Canada Ltd.
now
enjoys the active interest of many thousands of Canadian

Securities

in

He

Hansen Officer of

babies

war

Greyhound—the best known name in inter-city bus transporta¬
operated in Canada since 1931.

Utility

firm

Co. Inc.

establishing

own.

present production plant will
not be enough, and blueprints for
expansion * are
already on the
drafting boards.

men

Public

Wall

30

York ,City, announced

that William F. Dore has become

Our

fiscal

ible

pat¬

Of Kuhn, Loeb & Go.

are

tion—has

distribution of our stock of
physical capital uneven and sets

new

Municipal Dept.

as

Canadian Investment Circles

age

a

tern for the loom of the future.

GREYHOUND-A New Name in

capital expansion and innova¬
tion. This "bunching" makes the

tax system

we can have that boom
without another spiral of inflation.

employ¬
still rising?

of

un¬

years.

,It is time to design
-

re¬

the

action,

stimulate

prices

we

going to give

boom to outdo

government

massive

brackets

reduction

eventual

to

increased

of

early

tax

percentage point, granting
considerably faster depreciation
schedule and reducing the 52%

over

depres¬
sion by unsound government
pol¬
icies or by yielding to labor bosses'

1940's-'will be

how

of

middle-income
one

a

spending—through Fed-!

homes

measures

easy solu¬

plants and equipment—as well

of the

it.

The Chamber suggests reducing

f

getting people back to work
is to encourage investment in new

much

for

economic

single solution. :

a

stability of employment we really
want, can legitimately expect, and
the price we are willing to pay

question

on

the

One of the solutions to the rid¬

the natural
of the econ¬

fundamental

Sooner

put

a 60%
max¬
individual taxes,
present 91%, and
would lower this later on to
40%.

of

dle of

we

are

of uboth

Getting People Back to Work,

omy.

at stake.

eco¬

would

rate

instead

of

painless as passible. In other
words, governmental action dur¬
ing recession should work with,

there

and

It

imum

found only in rate reduction. Dis¬

degree

tion—or

and

is

mis¬

inequities in how
The prob¬
temporary unem¬ lems,;: are root inherently insoludistributed.
'
^
able, but we will delude ourselves

at

It

to

bility in government.

to prevent what should be
lull
in
economic

rather

lead

understanding and fiscal responsi¬

if

The

will

eco¬

rational, -effective
policies
require
a

stabilization

Economic growth is by nature a

It

allow

of

are

Tasks

realities

Ultimately,

:

unnecessarily

jerky process. Investment in plant
and equipment tends to "bunch"
in boom periods which are fol¬
lowed by periods of integration
and the absorption of the effects

their call for drastic action

within

still

nomic future.

de¬

serious

ment while

on

do

downs

limits, and

policies, create fear
distrust, and jeopardize our

system.

deep

15%.

obsolete.

are

the Federal Govern¬
something—to do any¬
thing—wise or unwise—but just

and

ups

income

bracket rate
tq 19%
immediately —and eventually to

a

them

economy sufficient
room."
But to ignore

bow

maladjust¬

new

pression involves

take

ment to do

calling

largely

with

which

The National Chamber
suggests
ual

our confidence

cope

free

our

self-reinforcing.

adjustment,

recuperative

our

private and pub¬
lic capital grow; demands changenew products and new techniques
of production open new invest¬
ment opportunities and make ex¬
isting
facilities
and
processes

gets better.

the

can

our

reasonable

become

tive

ments

and the stock of

ravens

despair have personal axes to
grind. For Feasons of their own,
mostly political, they would like
to
see
th© recession
get much
These

we

various

can

directed

A growing economy must con¬
tinuously adjust to changing con¬
ditions and demands. Population

of

worse

and

keep

danger

grave
may

preventing adjustments but at
legitimately ^piping tp make them as prompt

changing dynamic society
some
fluctuation in output, em¬
ployment, income and prices is
part of the process of economic
growth. We delude ourselves if
we think that growth can be com¬
pletely painless and automatic, or
take place at a constant rate.

-The Pollyanna

miahs

realistic appraisal of

public policies, and an aware¬
of the future implications for

economic

communities

those

for

a

ness

hid¬

the recession has had

results

expect

ing our heads in the sand. It is
generally recognized that we are
going through a period of eco¬
nomic readjustment, and this is
.where

works;

the

of any challenge
that matter

from within—or—for

—beyond our boundary lines.

always

therapeu¬

nomic

V-. there

red

an

a

or

building

we

—

reducing the 20% lowest individ¬

robbing
their savings?

should they get out of hand. There
is no good reason
why we cannot

all

de¬
lays economic progress. Further¬
more, even irt a minor Precession

.

th

"good"

that

public policy are
only a
ink, but let me say this:
"
activity from
Rational economic policy must
cumulating beyond the range of
be based on an unemotional
normal
adjustment and adapta¬
evaluation of economic conditions;
tion, and to alleviate individual
a
sympathetic understanding of hardship where necessary. Policy
how ;a Jree market economic sys¬ measures should be directed not

gen¬

observa¬

abundance

tion

say

tem¬

by

economic fluctuations is

If recession goes
beyond the stage
of necessary and normal
correc¬

the

it

to

downturn

a

resources

Growth

not

are

cumulative

ties market floundering around in
second division.
I don't like

endeavor, and

is

persons;

board

dle-income groups to invest. That
would create
jobs, while at the
same
time, it would enable those
in the lower-income brackets to
buy more goods and services.

unemployment should we
maladjustments and
recovery to give the "ratchet"

that

tic. .There is

of unem¬
ployment as a personal tragedy.
It is not pleasant to see the securi¬

business

men

the

Unemployment

-

with hundreds
of

this

action?

some

the

across

would encourage
upper- and mid¬

new

matter of

the

over

cure

could have tax reductions—

we

right

validated

government

attempt to

while

Learning to live with inevitable

efficiently and

income

be

them and others of

we could not

higher levels of out¬

real

recessions

■

Economic

talk

to

All

authority in Federal

ignore

new

and

an

employed

longer pull.

long-range outlook is entirely too
promising to be cluttered up in
advance with the type- of action
which
could
only add grief to

.our

and

put

resources

falling,

if

wage-cost
even

therg -not also., inequities in
anti-recessionary measures which
seek to help some
temporarily un¬

before the

"shakedown,"

our

attain

ex¬

agencies.

good fortune
to

clamor for all kinds of goods

of economic

Chamber.
It

use

that

of

national

my

as

nomic

babies of 1940's establishing

new

should like to report some

I

a

now so

is

on

of inflation another
upward twist?
Are

economy can
move upward
again. Without such
periods
of
self-correcting eco¬

plant-equipment investment—
spending—through Federal tax revision.

consumer

use

balanced
economic
requires periodic read*

justment

of the solutions for getting people back

one

encourage

In

porary
create

growth

upward,
goes

passively by

an

Healthy,

Premise for boom

present production plant and necessitate

our

States

pansion.
).»•

upon war

homes and initiating

that will tax

v,

wise anti-recession steps

we pursue

sense/are

a

boiled out of the system.

Commerce of the U. S.

have the boom without inflation.

we can

their

of

in

inevitable and necessary self-cor¬

is

the

demand

recting phase of the growth proc¬
ess in which
maladjustments are

predicted for the 1960's by
S. Chamber of Commerce. Mr,^ Talbott pro-

Chairman of U.

?that

Board, Chamber

outdo all booms

Should

push, which

'

•

Recessions,

By PHILIP M. TAI/BOTT*
Chairman of the

stage for future fluctuations
replacement demand for cap¬

17

Inc., New York, N.Y.

and Financial Chronicle

The Commercial

18

"Federal

in

fh^Broperty16 Misrepresents
property,
lhis represents

orderly divestment program of T. V. A. from Federal Govern¬
to
stop threat to private utility industry and our
economic society.

ment

eral

strong attack on pending Ten ¬
Valley Authority legisla¬
tion and Federal public power
Boavd

the

to

of

Governors

of the

Inv

-

*

sound

•_/

ciation

America at its
meet¬

recent

at
White Sulphur
Springs, West
held

ing

Securities
:W*V

i t tee

o mm

headed

Thomas John-

this

Thomas M. Johnson

ofJohnson,

work

Lane, Space
Corporation, Savannah, Georgia.
In
calling for and explaining
necessity for a forceful stand on

public
Utility

Associa¬

compelling concern over the per¬
sistent trend toward socialism in

Government's

that since 1931,

a

total electric

of

t to

name-

state that: "the two bills now
are S. 1869, the

Bill.

■

Superficially,

purpose

issue

4226, the Davis
their similar

to authorize

is

TVA to

bonds to finance the

revenue

investment of $1.6 billion in power
In May, 1933 the Ten¬

facilities.

Authority

Valley

nessee

Government's

deeded

the

Shoals

project "for

was

Muscle

the

primary
facilities as judged necessary by purpose of flood control and navi¬
It was only incidental to
the three directors of the Author¬ gation.
such activities that the enabling
ity; in the Senate Bill only is the
law permitted TVA to construct
amount of bonds limited to $750
and operate
power
facilities at
million.
4
navigation and flood control dams.
;! "To a harassed Congress faced
with many essential demands for Notwithstanding this original in¬
appropriations, these two bills tent, today the major business of
construction

might

of / additional

to offer

appear

alternative

a

power

practical the Authority is its electric

further outlays for

to

tions

and

70%

of

its

opera¬

capacity is

eqUivaient
enterprise

r?*ease 0

this

mjgs|on

may

^

Q r

accoimts anc{
and
rates

f

o r

the

t h

supervision

of

p£

amortization

General

wrote

Senate

the

Committee in

Public Works

on a

continued

enormous

interest

and

investment"

of

ln

_

facilities

power

„

1955,

ner,
is

COMMITTEE

was

Ohio

Wes-

leyan Univer.,

,

,

sl^y and i;haj
received
training
in
engineering
well
ness.

gan

as

busi¬

as

be¬

He

his career
account¬

the

with

ant

General
tric

Robert

Elec¬

;

L.

Du

company

New York

Gene

V'

•

and

Marshall Field

SECURITIES

UTILITY

it

graduate

a

of

later with

was

in Chicago.

Co.

&

experience in the investment;
field includes workihg

His

PUBLIC

gov¬

part-

announced. He

in

,

Respectfully submitted,

'This great dependence of the sys¬

tem

its

operating

Du

; fl
a

ac

general

as an

adequate to cover all costs

+lfWothei areas. As the Comp- including, taxes,
J£dustry to the detriment
the

bring

of

determination

e

make-further

troller

jurisdic-

of
conditions of service

to

to

taxes

private

of

those

to

"piaCe TVA under the

agency

efforts

local

and

a s

mittpH

tion of the Federal Power Com-

be anticipated that
load will continue to
contract and compel the Authority
Thus, it

,

present territory of 80,000 square
miles, and representing a taxpayer

Kerr Bill, and H.R.

,

its

500,000 kilowatts of interim power.

nomi¬

report went on

*'before the House

mitted

prOgl^D!:

State

"Pay

,

_r

requirements, and last

crm^nnr??1-1!011110^

"The TVA is the largest power

Committee

mostly
Energy Commission.
:

„

L.

Gene has become associated with ^
Blunt Ellis & Simmons, 208 South
La Salle Street, and has been ad-

pal to the Treasury.

the
Yet

agencies,

.

electric

publicly owned in¬

stallations increased from

614%

growth

and TVA shows

power

enterprise in the USA, serving a

The

f OllOWmg

tile

_

all taken by other

was

the AEC has begun to cut back

TVA Valley Authority.

gigantic

of 57 %

Atomic

field. It plate capacity to 24% at the end
of 1956. On Dec; 31, 1956, 15% of
warned the membership that cur¬
the total installed generating ca¬
rent legislative proposals for the
Tennessee Valley Authority, if en¬ pacity of the nation was Federally
owned, and more than half of this
acted, would remove even the limwas
operated ! by the Tennessee
"ited restraints now exercised over
utility operation.

™w

through munici

III.—dtohert

CHICAGO,

of we

year

cooperatives,

and

Federal

the Federal public power

the

tumnnv,

consumers

palities

ance

of the

brief review

public

nal

fiscal

the

for

In Blunt Ellis

.

accomplished

be

can

while
"Deny further extension of the
specific
legislation but to nearly half as much—or 14%— present service area.
went to benefit industrial and
out an adequate solution for
"Require regular interest and
commercial customers.
The bal¬
and for the entire Federal
significant repayments of princi¬

"A
of

R. L. Du Gene Partner

until such

ernment of the TVA and

divestment

the breakdown

note

us

nnn,„mq,.n

farm

TVA Growth

expressed to the industry its

tion

■F

AJ

problem, the Public
Securities Committee of

we

recommend to the Congress
that the; present laws governing
1957: Only 29% of the Authority's the
Tennessee Valley Authority
output went to residential and be amended so as to accomplish
"Let

electric, sales

public power problem.

power

Investment Bankers

the

TVA

therefore,

"Basically,

strongly recommend ; the orderly,
divestment by the Federal Gov¬

General

Comptroller

Quotes

private investors, we should take
a forceful stand not only to defeat

by

*

son

average

Inc., New York.
Harold H. Young, Eastman Dillon
Union.Securities & Co., N. Y '

Suggests Divestment Program

given

Inc., New York,
Carl Stolle, G. A. Saxton & Co.,

reversing the trend."

to start

much as 40% below the
cost elsewhere."

as

away

.

Government

our

other

from

attracted

is

industry

states to the Valley by power

indefinite expansion of terri¬
tory and unrestrained competition,
and that it would perpetuate un¬
sound and inequitable financing.
We submit that as the agents of

Utili¬

Public

ties

CISCO.

competition from
in business, but

further

to

halt

tage of this one geographic area.
It is only salt in the wound when

age

Virginia, by a

James M. Powell, Boettcher and
Company, Denver.
%

-

Weeden&Co,
provided by the taxes of the
rest of the country to the advan¬

the

f

o

jnstead, our

to thepnProposed legislation are
based
the continuing threat to

been

only

pation/ and unrestricted license for
proponents of Federal public
power.
We believe that it would
release the Authority from all ef¬
fective Congressional and Execu¬
tive control, that it would encour¬

Asso¬

roent

»■

of John W. Pancoast, San Antonio
Pancoast Dewar, Robertobjections
son &

,

future, but complete emanci¬

the

t-

Company, Milwaukee.

authorizing the issuance ol Fed-

m

provide, not a
basis for TVA activities in
can

v

Robert H. O'Keef, The Marshall

advisability or legality

fltta? fwmicVA haveycXbSte3 the Investor-owned utility indus- Albert Es Schwabacher, Jr., f
in^ ta8xesTomIthin«Tess^^than 67. try and thus to our entire eT
Schwabacher & Co, San Frantaxes something less man o A
nomic, society.
we believe the

lacking in appeal.
"Our
Committee, however, is
convinced that this proposed leg¬
islation

/

principle

nationvetpresidents
lesiaents

issue may not

bond

the

eral revenue bonds as a matter

the entiie
"tne entire nation, yet tne

be entirely

delivered

problem as a whole was

revenue

of

ah
an

the

■

to

as

Baker & Co., Philadelphia.

_

Utility Securities Commit-, GeorgeNewNye Smith, Barney &
t
. t
controversy
Co., L. York.

t

t

of accumulated net

$413 million

province of the.

the

not

is

"It

$l°f bmion'fo^poVefZ^oses
Pillion toi
powei
puiposes

proposed legislation and in Calling for adequate solution
for T. V. A. and entire Federal public power problem, suggests

A

appropriations by

$1.2

of

nessee

country is compounded,

"Unrepaid

Valley Authority. Asks for defeat

practices of the Tennessee

ca^

any

rest of the

proposals, and the concept and

Federal legislative

T. V. A.

subsidized

is

nower

but doubly so
TVA where the burden on the
in

powOT

Utility Securities Committee's report to Investment
Bankers Ass'n advances numerous arguments opposing current

C

19. 1958

James M. Howe, Farwell, Chap*man & Co., Chicago.
also violates the recommendations Milton.F. Lewis, AG. Becker &
of the President of the United ^,C°-York. *
States, the Comptroller Geneial, Ed^ar J. Loftus,_ W. E. Hutton &
the Secretary ofthe Treasury, and
U ., JP
'
the Bureau of. the Budget.
Wallace M. McCuidy, Thayer,

to be fuel

Public

*

Thursday, June

.

lates the will of Congress as expressed in existing legislation, and

pally feasible this, too, will have
generated.

Expansion Program Opposed by
investment Bankers Association of America

T. V. A.

:

.

.

(2730)

securities

banks, insurance
Thomas M. Johnson, The Johnson, companies and ' trustees. During
program, the affairs of the
• Lane,
Space Corporation, Sa- the past three years he has spoken
TVA should require unusually
vannah, Ga., Chairman.
before
more* than 150 various
close control by the Congress and Elwood D. Boynton, C. F. Childs groups on investments and conthe Executive Branch of the Gov/ and Company, Inc., New York, ducts a regular adult education
eminent.'
Secretary., ; J'y.tt
course on the subject. ;
"Aside from taxpayer contribu- WHham N. Bannard, 3rd, AmeriBlunt Ellis & Simmons 7 are
tions
of initial capital and
the
can Securities Corporation, New members of the New York and ;
retained earnings, TVA, of course, ■
Yo^k"V' •
; Midwest Stock Exchanges. Other
enjoys a continuing subsidy.
It ^art
Brown, Laurence M. Marks partners include John E. Blunt,
pays no interest on its capital; it
& Co., New York.
3rd, R. Winfield Ellis, Richard W.
pays
no
taxes, local, State or Edward J. Costigan, Jr., Edward Simmons, Walter J. Fitzgerald,
Federal; and it is freed of many
D-Jones & Co., St. Louis.
v • jr>> Eugene Hotchkiss, Gilbert H.
charges such as workmen's com- Carl H. Doerge, Wm. J. Mericka Osgood, Robert H. Gardner, Stanpensation, pensions and other
& Co., Inc., Cleveland. -. • jey e. Cronwall, Robert M. Clark,
fringe benefits provided by the Thomas B. Gannett, Hornblower Bernard J.' Cunningham, Harvey
Government at no cost to the Au& Weeks, Boston.
H.
Orndorff,. and Robert Evans
thority.
Although nominal pay- W. Ronald Gill, G. H, Walker & Maxwell (limited).'
ments are made to local and state
Co., Providence, R. I.
:
ernment

demand

power

leads to

.

with individuals,

the suggestion that, in any expansion

.

~,

..

.

,

.

.

.

(

..

_

the

insatiable

TVA.

To

the

general

public,

jmay seem a logical

way

the

power

on
'

Government's
a

of

requirements

fuel generated, not

it there

of putting been

'business-like' footing.

Even

writing and distribution of

a

Fed¬

end

in sight,

Nor is

for it has

announced that an additional

bodies 'in lieu of

Albert H. Gordon, Kidder, Pea-

taxes,' the com-

PA

Arlrls

body & Co., New York. •
....
""Ff V°v™aa
'
ity and its intervening distribu- Edwin B. Horner, Scott, Horner &
^ (Special to the financial chronicle),
plant will be needed annually,
tors amounted to only 3.66c of the
Co., Lynchburg, Va.
r
4
.
BOSTON, Mass. — Ernes.M«
and because further hydro-elec¬
1956 revenue dollar, as compared B. ^. Houston, Dallas Union Secu- Pitschman has been added to tne
tric development is- not economi- with an average of 23.4c paid out
rities Company, Dallas.
staff of Keller & Co., 31 State bt,

project $160

to investment bankers, the under¬

an

hydro.

million

of

new

generating

bined amount for both the Author-

for

of

taxes

.

all kinds by the in¬

vestor-owned utilities in the

same

Return of capital to the
Treasury since 1947 has amounted

period.
to
an

Pioneer Natural Gas Co.

Regardless of the exact computa-^
tion as to the extent of subsidy
(

granted

that

it

TVA,

obvious

the

earned

•return

Southern Union Gas Co.

UNDERWRITERS and DISTRIBUTORS

$240 million, but this represents
annual average well below 1%.

seems

claim

on

the

patently
of

a

4%

Railroad

Govern¬

ment's investment is only a

Industrial, Public Utility and
Securities, Municipal Bonds

book-.

keeping fantasy.
"This

Committee

believes

that

before any consideration can prop¬

Bank and Insurance Stocks

Unlisted Securities

erly be given to the financing of
TVA, certain vital policy decisions
must be made to curtail the arrant

growth
this

Unlisted

Trading Department

and unfair advantage of
project and other similar Fed¬
undertakings. We con¬

Laird, Bissell & Meeds

eral power

tend that thd Kerr Bill and Davis

Bill, and

WERTHEIM & CO.
Members




New

York

Stock

Exchange

lation
dorse

YORK

must

the

Members

New

York

and

American

Stock

Exchanges

other similar legis¬

be

defeated.

report

of the

We

120

en¬

minority

Public Works

opposing the lat¬
ter Bill, 'because the subject mat¬
ter of the bill provides a vast: ex¬
pansion of authority to the TVA,
without proper controls, and vio-

BROADWAY, NEW YORK 5, N. Y.

Telephone BArclay 7-3500

members of the House Committee
on

NEW

any

DuPont
44

Bldg., Wilmington, Del.

Bell Teletype NY
Phila. Nat'l Bank Bldg.,

Whitney Ave., New Haven, Conn.

10 Waldmannstrasse, Zurich, Switzerland

1-124849

Philadelphia, Pa.

160 W. Broadway, Salem,
225 S. State St., Dover,

N. J«
Del*'

Number 5752

187

Volume

.

.

The Commercial and Financial Chronicle

.

high

The Place of Public Relations

bit

Management

ANTHONY

G.

aroma

of smoke.

up.

v

.

a

•

nize

pig.

a

What

foundation
is

what

we

in

even

this

businessman
pany

Doing

relations aspects at the very start.
This explains' why we say that
public relations is a management

good

to

deeds.

or

This
when

job

is

done

consideration

must

do

an ;

pointed out

to

relations

public relations started out

Going

-

-

ple. People, individually and peo¬ so on, and you have laid a solid venting fires by having something.
ple in groups. Unfortunately, some foundation for good public rela¬ ; to say about the materials that go
into the house in the first place.
public relations men mistake the tions.
first for the second. They think, if
If we had given consideration to
For
the
very
small company
the public relations aspects when
>;ou get along with people individ¬ this is usually the- sum total
of
ually—over a martini, for instance good public relations. Good "em¬ we first decided to build a plant1
---the rest comes easy. y;>
.
•
y> ' ployer, good product, good serv¬ in Glen Springs, I doubt we would
'

profound

any

but

t i

m e .s

s om e

•

.

such, off-the-

cuff

v

'I

opinions

„

'

Actually!; tcel second? Is y most

helpful. ;

are

I would also

tion should go

conceived and

group and as individual
''
You have established

companies.
yourselves

the field of public
However, if, notwith¬
standing that, ,you folks in New¬
castle still want coal, I for one do
not object to carrying it.
Let me begin with a confession.
I am not very proficient in public
relations semantics.
Sometimes I
experts in

relations. ;f

have

at

trouble.

in

been

doubts

my

be

short

little

of

the

the phrase
"public-relations" to describe two
separate things—a state of being
Actually,

and

an

we

use

activity.

build

of

land.: Then

to

we

public relations has yet attained
the stature of other professions.

all,

lations is

a

plural noun.

;

agile
with

rationalization,

up

a

mast

better

off

than

cise

their

when

cus¬

confidence and exer-,

refrain

to

right

from

I

sions

mindful of
was

having to do with the oper¬
plant. This was when

ation of the

products

this

of

were

in great demand

Now,

even

the

are

management for imperil¬

pany

get into a bad competitive

position.

;

What the management failed 'to
was

then

take

firm position and

a

give the reasons for it.

any

one

thing,

don't have

we

impressive paraphernalia. The

engineer has that mysterious con¬

traption called the slide rule; the
accoimtsint has his calculator. Doc¬

dentist"have formidable
assortments of weapons, while the
tor ; and

can cite obscure cases from
forbidding shelves of musty vol¬

lawyer
umes.

V'v:

ry v

-

We- have

d.

accessories in

,no

our

trade, and I think this is one rea¬
for the

son

tendency I have no¬
public relations
mumbo-jumbo of mysteri¬

ticed to surround
with
ous
'"

a

phraseology.

Such phrases

were

t

ing of consent,'? "perceptual con¬
text" and "image profile."
V
ratified discussion a prac¬
defined public relations
"the Science of propulsion of

.In

one

titioner
as

motivation."
.i:.

<•

r

/

-

To

me

it

relations
earth.

down to

more

means

-

..

My concept of public

is somewhat

,

>

Public

This

is

Public Relations, the

ganized

"the engineer¬

as

primarily—

"Getting along with

people."

"P"

and

activity,
a

with

capital

or¬

capital

a

"R."

*An

the

address

26th

tute

be said to have

by Mr. DeLorenzo
Edison Electric

before

Annual

Convention, Boston, Mass.,

Insti¬

June 11,

1958.

Utility Securities

Springs couldn't be better. The
people there are very proud of
their General Motors plant.

But how much simpler if com¬
important to make
leaders had beeti con¬
Otherwise
we munity
right after we acquired
tend to become bogged down in sulted
the land, if our plans had been
a
morass of words.
It is impor¬
tant to know, when someone says explained to them, if assurances
the Edison Consolidated Company had been given as to what the

I think it is

this

distinction.

Underwriter

.

has

good public relations, whether

effort

mean its relations with the
public are good.
,
,

lesson the hard

Not too many years ago a com¬

avoided.

One
was

We

a

Her¬

had

reason

that public

•

Distributor

Dealer

have been
to learn our

would

culean

just

What

plant would not be.

they mean it has a smart public
relations staff or whether
they

.

A company can

way.

for

this,

think,

I

relations in those

pany's relations with the public .days was the frosting on the cake
were
presumed to be good until —something you put on after the
they got so bad they smelled to layers came out of the oven and

The

FIRST BOSTON
PRIVATE

WIRES

CORPORATION

TO

G. A. Saxton

Schneider, Bernet
& Hickman,

Inc.

&

Co., Inc.

15 BROAD
It

'

*

»

T

-

'

.J.

STREET * NEW YORK
'*-

&

Eastwood, Inc.

Teletype; NY 1 -609

-

NY 1 -610 '

Securities of the

Philadelphia
Reinholdt & Gardner
St. Louis
.McAndrew & Co.,
San

Inc.

52 Wall St., New

-

,

.

WHitehall 4-4970'

;

Bank Stocks

_

-

.

-

y

Securities of the
.

Trading Markets




in Public Utilityi

Natural Gas and Industrial Securities

•

Agencies

Revenue and Housing Securities

Common Stocks of
Utility and Railroad Corporations

Bonds, Preferred and

Industrial, Public

Francisco

Cleveland

United States Government and its

State, Municipal,

York 5, N. Y.

Chicago

San Francisco

Philadelphia

:

5, N. Y. *

1

Pittsburgh

Boston

Dallas

Hendricks

This

leads me to another important
planning
to is
But public relations also means
pillage and1; sack the community an end in itself but only a means part of the Public Relations job.
to certain ends. \ A good public
the things the company .does in; and
carry
off' the women and
First it is. important to let
people
a. formalized activity to influence children into slavery.
standing in the community is not1
Continued on page 53
worth much to the company that
its relations with the public. , in
:
: It took months to convince Glen
this sense it is singular.
Springs that we weren't going to
All groups have "public "rela¬ build gn eyesore; we weren't go¬
tions" spelled with a small v."p'' ing
to; pollute their river; we
and a small "r." Whether we like weren't going to create a smoke
it or not, whether we'want to or nuisance; our trucks weren't go¬
not, you and I have relatiohs with ing to endanger their children.
the public or a public.
Eventually, we did win reluctant
consent to the project and went
;r But —-whether these relations
are
good or bad can depend in ahead to build our plant. What
substantial degree on what we do is the sequel?" Today our com¬
relationships
in
Glen
about them in n conscious way; munity

thought \ we

'

For

em¬

critical

ing their jobs by letting the com¬

do

point to be borne in mind
that public relations is never

The

a

a company that
building good re¬
lations
with
its
employees by
agreeing to substantial conces¬
am

thought it

what the public

ever, be aware of
reaction will be.

with

one

factory whose windows are broken
and whose parking lot is kneehigh with weeds?

themselves

but

bear

that has gone broke? Is a
community with a plant at half-

ployees

standpoint,

but

Are

moment.

war.

tomers lack

our

';

employ¬
ees temporarily out of work better
off than ex-employees of a com¬
me

after the

rezoned for buying, lay-offs become necessary.
In making the decision to lay off
some
employes we should, how¬

have the property

a

company.

This, may appear to be a pretty

its

tions

tract

a

drew

filed them and petitioned

plans,

relations means, first of

Public

We got together

Springs.

f

1

a

the

of

lay-off, for example, may not
seem wise
from the public rela¬
A

decided to
plant in—let's call it, Glen
we

immediate

our

a

precedence.

disastrous.

Public Relations Distinction Made

Some years ago

that

We- pany

ourselves right

case)

company's-. relations with heavy industry. Immediately, all
the public—in other words,, how
hell broke loose.
Citizens com¬
it stands with the public, whether,
mittees/action committees, church
people like or dislike it and its
groups, town council men -jumping
whether products. In this sense public re¬ on; the band wagon—you'd have

•.

even

have

would have asked

,

DeLorenzo

G.

well-

well-planlied public relations ac¬
tivities you have undertaken as a

as

ever

ice, good neighbor; add them up
and you have good relations with

start, will the community
the public.'
1 ? ?
J ^ Fortunately for us in the busi- oppose the idea and for what rea¬
dealers, neighbors and, ness, this is not the whole story sons? Have we answers to objec¬
of course;"; that biggest and most
tions that will seem valid to the
by any * means.
For the - larger
indefinite^of all groups —- the company, while doing a good job community?
How best can we
public, y' '
: (.::y
is fundamental
y yU
to good
public present them?
Mind you, I am not saying that
Perhaps, before I go any fur¬ relations, how you do the job is
ther, I had better explain a point important too. The job must bo the public relations aspect of any
that, freq u e n 11 y confuses? our done in the right way or the ef¬ policy or action should control.'
thinking about public relations.
fect; on one's public relations can Usually, other considerations take

our

i m proy e d
public posi¬

the

•

tomers, shareholders, suppliers (in

of the v

credit for your

to

with

people in groups—employees, cus¬

in all sincerity "t h aty:

say

much

^ getting along

important

v

of

cific instance it is actually in the
long-term public, relations interest

'

research,

the public
policies and

assess

aspects

lay-off will be
unpopular and therefore unsound
from a public relations standpoint,
we may
conclude that in a spe¬

v

is not based on

shall be better able

we

beyond

reaction

a

as

is my

outsider and it.

job—-in

profitable busi¬

a

actions.

belief that the electric good public relations if it gets essential prerequisite to public: lire department, and we still get
utility industry occupies the along with people.
acceptance. Make a good product, called out in the. middle of the
A good public relations man has
strongest public position in its his¬
;:live right, treat your employees night on occasion. But increas¬
tory.
This is the opinion of an the ability- to" get along with peo¬ well, be competent managers and ingly we are concerned with preIt

production

operating

identify and

moment ago,

a

better

ness—then

the action taken—not after.
As I

"a jolly good fellow"
primarily to increase sales or

a

tion of

be

-

This may seem

other words, to perform our func¬

before the decision is made

come

solid

a

which

others.

become

but

given. And this consideration must

public

in* mind

have

that "the

say

that

to start with

of

we

to

poke.

is

all

obvious,* but I am afraid that it is
forgotten.
If we keep in mind that our end
objective in seeking to improve
our public standing is not solely

means, among other things,
giving consideration to its public

to

is to keep his com¬
solvent and this duty tran¬

scends

job in the right

good

a

Start

time

a

means

relations has

variety

their

of

most

broke achieving it.
As
Brogan says, the duty of the

gone

D. W.

way

prac¬

required

has

important

Using PR at Very

ground

relations

still

This

came.

most

a

point.

.

are

company

to

me

trying function—a top management func¬
to make a
silk purse out of a tion. Every policy decision, every
sow's ear. By and large, however, ^administrative action all down the
the public has learned to recog¬ line, has a public relations aspect

spend

.

job with

■

:

public

titioners

before

brings

a

Of course,

to do but rebuild from the

public relations, briefs essential P. R.
principles and practices, and contrasts the workings of this
endeavor in the automobile and electric utility industries.'
Notes both industries share the same problems of government
encroachment and accusations of "bigness"; envies direct con¬
tact electric utility has with its customers;
and commends
an outstanding
of techniques.

get

place was ablaze by
then, and often there was nothing

Corporation, Detroit, Mich.

electric industry for doing

just

the

point

would

whole

Some

;

this

us fire laddies
he thought he detected a

say

the

Mr. DeLorenzo defines

,

At

president

worried,, call in

faint

DeLORENZO*

Vice-President, Public Relations
General Motors

heaven.

•company

and

In Modern
By

(2731), 19

•

Casualty, Fire and

Life Insurance Company

Stocks

Bankers'Acceptances
■ • i
International Bank for Reconstruction and Development
•

Canadian Bonds

»

Foreign Dollar Bonps

.

.

;

*"

Financial Chronicle

The Commercial and
20

of

part of the Philadelphia National
Bank,
Philadelphia, Pa., it was

administration toft the

branch

Lafayette National Bank of Brook¬

News About Banks

Parkway

consolidations
new

branches

new

officers, etc.,

revised
,

-

k

.

'■

j,;•

>

Tjit

;

-i

■

■

M

jieKW-

>:* cwinvn.r*.

W/.iiiJ

*

•„

C •'

..

Kitlitz"

I

•

H5>h

.

'i'''":

n'."':.'.

c

"

'

•

ndent.

iV '

?»i'

\

'3nM»»

:■

as

B.

■

■

AJfc

.

The

Moore, Chairman of the Board,
Mr.
Baskin succeeds the late
announced the appointment Joseph Singer.

Greene, Jr., Dominiek H. Mot-

department.

of: the international

Rinaldi

Domingo

Geoffrey

firm

Vice-President

of

been

has

named

of

Providence,
P.

designated

be

Cleeve, K.C.B., K.B.E., to the Ad-

son,

firm's munici¬

He

Vice-President

of

pro¬

T. cwas

to

that

bank

Puerto :. Rica n

of

Manager

1932, Mr. Baskin joined the
public
National
Bank
& Trust

sinCe

named

merged

^'Hector M. Angueira and Charles

Public National Bank.

A;-Whitcomb'were named Assist-

j.

•

v:

value of $25.00 each, to

-

Chairman'of

Chief
Exceptive Officer of Standard Oil

the'Bogrd Of. pirectors and

elected

been

*

Robert

*

Swensop

have been appointed

Vice-Presidents
tional

Rodeiic

by The First Na¬

New

Bank,

East

to

1918

serve

Mr.

in

of

board

the

on

a

savings bank in. New York State.
Magnus is a director of Ja¬

Mr.

Ruppert Co., The Fifth Ave¬

cob

the

Association,

nue

of Trade and

Board

member of

a

also

a

trustee

the

of

elected

Meadow

Bank,

Formerly

a

luncheon

for

given

Mr.

>ear,

its 110th
Mr. Magnus, the 10th trustee

Central

Silleck

Robert

Swenson

B.

Roderic

with

Silleck

with

is

."

and

William

Dr.

elected

a

.

'

■

has

the

of

been

Lincoln

June

the

of

Com¬

12

death

the

si:

Heger,

of

dent

difed June 11 at the

age

Trust

1,

search

of 83. Mr.

and

held

National

Smith,

Arkansas,

Bank

Fort

of

its

increased

capital stock from $500,-

common

16.

*

$1,000,000, effective May 31.
(Number of shares outstanding—
40,000 shares, par value $25.)
000 to

Officer

has

of

Exchange

Wisconsin,

in

the

title

since

the

Miami

Board,'

and

:

an¬

Weintraub,

Joseph

by

President

of

been

has

Fla.

ol'

Bank

National

Beach,

nounced

re¬

1947

Mr. J. Arch

Vice-President

as

Mercantile

Assistant

of

Jr.,

Avary,

charge

Wuesthoff has

Marine

ft.

The appointment of

Bank,

investment

the

"

ti*

•

the

for

research

in

"stock dividend the Mer¬

a

chants

Assistant Vice-Presi¬

Trust

National

for

'By"

>1;

,

engaged

'

'

stock¬

to

Wuesthoff

Department.

been

1.

been President of the

Heger had

July

investment

of

value $100.)
U:.',

announced

also

Wm.

and

outstanding—15,000 shares,

shares

Hacketl,

E.

quarterly dividend
share
on
capital

a
a

been named

National

L.

of* St.

Bank

stock from $1,000,000 to
$1,500,000 by the sale of new stock-,
effective
June
3.
(Number of
par

#

Marine

Hempstead,

West

$

7

National

Empire

Directors'

Robert

payable

Milwaukee,

Brook

Meadow
of

cents

50

Winfred

Vice-President

a

JJs

elected at

of

holders of record June

s«t

.

was

Board

Fitch

stock

.

sjs

several* bro¬

in

houses.

kerage

Sr., last March.

to

value.

par

Bank

Jansen

Trustee

approval

municipal department for

a

departments

pal

the

announced

Wis.,

Friedmann, who

Mr.

Trust

estab¬

large New Jersey bank. He has

Bank,

Exchange

meeting, fills the vacancy, left by

1953. ';

and

Bank

Emil R.

silver

*

*

Passaic.

Great Neck, New York, was

same

of
*

Corre¬

Department,

Bank

spondent

the

sterling

memento.
?

Mr.

a

the

increase * its
capital stock from $1,114,590 con¬
sisting of 111,459 shares of the par
value of $10 each, to $1,814,590
consisting of 181,459 shares of the

to achieve a 40th anniversary, was

presented

National

declaration of

given

At

Mr.

Bank,

Brook in

Meadow

firm

own

later

capital

Mr.

Passaic-

with

National

Clifton

York, and a director of
Underwriters Trust Company

Magnus at the bank, in

a

his

and

years

25

over

municipal

a

Paul, Minn., increased its common

the

Vice-President,

a

was

He operated

some

lished

Fitch, President of the

Milwaukee,

N, ,L, and the First National Bank,
Kearny, "N. J., before he joined

pany,

of New York.

for

had

as

election of Ralph T. Friedmann to
the
bank's
Board
of
Directors.

I.

L.

G.

Marine

National

Brook

depart¬

recently been manager oi' munici¬
Eliot

■

been

Hempstead,

West

Peticolas

has

experience

dealer.

the

under

ton National Bank of Columbus.

Vice-President

Executive

of

the

'.

sis

Peticolas

C.

Ben

Kings

lyn, New

effected

was

charter and title of The Hunting¬

H.

Harold

by

>!s

;•!

County Trust Company of Brook¬
the

16

June

Society. He

American Arbitration
is

York

New

Arbitration Committee of the

the

dation

Helm, Chairman.

River

York.

the

of

Trustee

a

Magnus was the youngest man

City Bank of New York.

i

June 12
of service

on

celebrated his 40th year

Savings

and

Magnus

C.

Percy

of

International

on

change Bank, New York, was an¬
nounced

us

*

Silleck

B.

the

Bank.

Board

Robinsoh' has

Mr.

years'

effective as of the close
business May 29. The consoli¬

merged,

i

.value.

par

visory'
a

Crowther

Geof.

Sir

the Business of Chemical Corn Ex-

consisting of 91,069 shares of
same

also

of

Director

a

Manhattan

Cliase

has

Jersey,

New

Company,

common

Sinclair

municipal

formed

E.

investment division, r.'.C-

Columbus, Ohio, with
stock of $600,000, have

Company.
Lord

John

Howard in the

,

the

Bank

Exchange

Market

The

and

i.cq-P/resi-

department will continue under
supervision of Vice-President
John J. Cummings of.'the Bank's

Ohio,

Columbus,

,

be

ted

a

ment of the Providence bank. The

Bank

National

with, common stock of $6,000,000;

capital stock from $2,232,075 con-

si-sting of 89,283 shares of the''par
$2,276,725

Maiiagei's of the Beirut branch.

Columbus,

of

•*•••'.

newly

3:1

sj:

.

V

dent

Robinson

R.

Arthur

'.-y-

Huntington

The

;
'••V .."4;''
anf, Managers of Puerto Rican 7 Commercial, State Bank
and
branches', Hvhile Alfred- J. Buck- Trust Company pf New York was
l^' Suheil E; Abu Hamad,1 and given approval to,, increase its

Mafio 'GiiliiVibertr were appointed

12.

i

with Assistant

v

business July

in 1955
with the

will

a s soc

of

close

depart¬

ment,

thp 33-year

the

at

bank

Gimbel

old

Company

Bankers

pal

to

chase certain assets of

joined

and

in' 1953

Trust

Bankers

when

branches.

a

agreement,

of

terms

subject

currently

manager ! of
the New York

the approval of
supervisory authorities, Philadel¬
phia National will assume all the
deposit, liabilities and will pur¬

office of Bankers Trust Company

Company, New York, in 1929.

the

Under

still

ap¬

tive July 14.
Mr.
Robin¬

National
?

Bank.

His

comes" effec¬

the Gimbel

as

I.

pointment be¬

Philadelphia National Bank. It

office of the Philadelphia

a

Na¬
tional Bank of

branch

become. the '24th

Wer-

Industrial

store

department

unique

to

will

of

Sinclair

Lord

end

Associated with the 39th Street

was

moted M)m Assistant Manager

B.

the

for

of

oC'Sir

election

Crowther

Co.

.

of James

Assistant Treasurers

tola, William- F. Murphy, William
S. Ogden a and John R. Petty, all
1

a—Vice-

formerly

Hebwas

&

by the Board of Direc¬
tors of both banks, paved the way
bank

.

.

Thursday, June 19, 1958

.

Action

H

George Champion,* President of
the Chase Manhattan Bank, New
York,

of Charles

Vice-Presi-

Executive

as

theim

joint

a

.

O/'i"

K,-,i

The bank also

branch.

announced the election

Bankers

and

Capitalizations

■

.un/v.

•'

.

investment

York

statement
issued by H. J. Grinsfelder and
Frederic A. Potts, Presidents of
the respective institutions.

Mr.

York.

in

announced

Grant for¬
merly was an Assistant Vice-Pres¬
ident-and Manager of the Bay
New

lyn,

•

.

(2732)

■

the

of

Chairman

Mb

;

"

Mr.

associated

is

Swenson

supervision

of

the

in

the

Both

were

formerly As¬

sistant Vice-Presidents.
At the

Albert C. Simmonds, Jr.,

of The

man

Bank

of

New

announced June 17 the

time the bank

York,

He

Assistant Vice-President. Mr Rob-

ory

with the Consumer

is

and

Commodities

District

Goods
of

the

National Division.

W. Spurr Jr., of the Banking
Department. Richard L. McKin ay
was

named

Estate

Trust

Division

of

Officer
the

pointment.

merged last year.

were

in

Trust

the
De¬

Savings

Home

Plains,

elprteri

York

berg
and

W

Fred

Board',

President.

Johnson who

Danby C.
The

Kull-

dent

of

K.

New

York,

head

the

and
was

Baskin, Vice-Presi¬
has

Trust

Company,

been

Bankers

named

to

39th Street
Avenue
branch, it

T. Rex Rhodes was

Assistant

appointed

Treasurer in

Seventh

tional

announced

by

William

H.

Stanley
elected

H.

Hunt

H.

Jr.,

has

Grant

Vice-President

has

been
in charge

• r

Trust

Commercial

in

$15,000,000

from

by

of

shares

he

for 27 years

been

having

with the First
Ga.

Atlanta,

of

Bank

Vice-President

a

His first full-time banking
of

increased

its

$14,580,000 to

the

was

National

since 1939.

Bank

sale

stock, effective June 4.

and

New
investments division.

its

O.

May 31.

National

Minn.,

to Mercantile

comes

Atlanta, where for the past
year he was with Goodbody and
Co., in that city. Previous to that,

sjs

been

Albany,

Company,

York

Bank

G.

capital stock from $12,000,000 to $14,580,000 by a stock

elected Vice-President of the Na¬

ing Department.

company's

First

dividend and
Alfred

Eliot

Avary

from

common

as

the Bank¬

an¬

by Milton

sis

Minneapolis,

Vice-President

partment.
Herbert

Mr.

ap¬

the

to

by

retired

si«

J. Pianis Secretary.

Walter

made

this

to

Marine

previously handled

Voilmers

Maurits

elected

was

of

White °PIains, "New-

chairman of the
Qsborn

Bank

_

prior

According

President, Wuest¬
hoff will be taking over the re¬
sponsibilities in the Trust area

promotions

Vice-President

Roberts from Assistant Cashier to

erts

Vice-President

Fitch,

white

John W.

20

nouncement

Raymond W. Hammell of the Investment Department, and Greg-

nounced the promotion of

to

for

I.

the banks

The

an-

L.

elected Vice-Pres¬

was

ident of the Meadow Brook when

of

same

Assistant

Chair¬

Malverne,

of

years.

District of the bank's National Di¬
vision.

Bank

Savings Bank, New York.

Southwestern

outstanding

of

were

Fla.

Orlando,

Guaranty

Trust)

he

returned

lution

Firm

with

its

of

750,000

Stockholders

of

the

tional Bank of Miami,
have

approved

sale

Na¬

First

Miami, Fla.,

of

an

addi-

common

shareholders

Establislied 1928

dated

We

April 30, effective June 2, at 9:00
a.m. Liquidation
agent: Allan H.

Trading Markets in-

Offer

a

COMPREHENSIVE INVESTMENT

Sturges, 31 Milk Street, Boston 9,

AND

Mass.
&

(a) Operating Utilities

plus

Transmission, Production
& Distribution

account

74

National

IlAnover 2-2400




Teletype NY 1-376-377-378

Pa.,

including

PUBLIC UTILITY—RAILROAD—INDUSTRIAL

FOREIGN ISSUES
We

and
of

<

The

First-Grange

s

*

*

to Service Firms
With Retail Distribution

i

Your

First

Inquiries Solicited

Huntingdon,
un¬

$

i

Gimbel Brothers Bank

P.

F.

National

120

Bank of Huntingdon, Pa.
...

Particularly Adapted

Company,

der charter of the latter bank and

title

are

He

Trust

Bank

CLASSES OF BONDS AND STOCKS

total

Huntingdon, Pa., consolidated
new

Trinity Place, New York 6, N. Y.

*

Grange

Huntingdon,

Security Dealers Association

ALL

New Jersey, has

bank's

the

8.':

Members New York

Commercial

the

of

SERVICE
m

capital
funds
to
$10,000,000, making it
eligible to make single loans of
as
much as $1,000,000.
The un¬
divided profits account is now $1,326,060.
brought

The

Troster, Singer & Co.

DEALER

The transfer of $1,000,000 from
the undivided profits to the sur¬
Trust. Company,

(b) Natural Gas Companies

$

,

&

,

Trust

Co., Philadelphia. Pa., will become

*

FOX &

CO., INC.

BROADWAY, NEW YORK 5, N. Y.

Telephone

REctor 2-7760

to

Atlanta.

new

shares, par value $20.)

capital
stock of $1,500,000, has gone into
voluntary liquidation by a reso¬
Mass.,

a

National Bank of Commerce (now

Pilgrim National Bank of Bos¬

ton,

jobs

After

in New York City with the

year

(Number
—

in

Teletypes

NY

1-944 & NY 1-945

Number 5752

Volurrje 187

.

.

.

The Commercial and Financial Chronicle

tional, 100,000 shares of capital
stock.
The new
stock
will
be
offered to stockholders at $34 a
share on the basis of one new
for each five

share

held.

now

was absorbed by Wellington State
Bank, Wellington, Tex.
*

Surplus of The Ilialeah-Miami
Bank, Hialeali, Fla;, has

Springs

increased to $600,000.00 fol¬

lowing

Directors'

approval
of
$100,000
from
Un¬

of

transfer

divided Profits.

open

National
Colo.

County's

oldest

Bank,

funds

of

Dade
state-chartered

now

has

capital of

a

Prank

L.

California
tion

nine

of

ft

;

: ft

Bank

Norman

city

division; and Louis
Schaefer, instalment loan de¬
y

William

Trust

Barker, Jr.,
division; Charles W.

partment.
H.

Wieland, Jr., was
elected Comptroller of California
Bank,
Earl
K.
Simpson
was

ft

and

promo¬
Bank of¬

meeting of the

a

Com¬

The First National City Bank
of price increase during inflationary

:

v
.

'.'J-

Federal

and

Senator Robertson

that there's

1,

easily be offset by central banking

can

■'

,.j

■

The June

.'V.

'

,,

monthly Bank Letter

,V

•

measures.

t

Industry
■

An increase would, of
helpful to gold-produccountries. They would gain
price of gold ill absence of "im¬ buying power at the expense of
perative and inescapable" need to nonproducing nations. :,.
,};
do so and pointed out, for exam¬
"The last—and only—time the
ple, that our last gold devaluation dollar price of gold was signifi¬
"had a legitimate object of en¬ cantly
changed was during the
The situation
couraging recovery of a painfully great depression.
and
inequitably deflated world was quite different. Then the Fed¬
eral
Reserve
had
been
embar¬
price structure."',
of the First National

New

City Bank of

York opposed an increase in

In another

pressed

in which he

area

ex¬

regarding possible
recent outflow of gold
from the United States, -Virginia!s
effect

concern

have

trusted

portance.

the

needs,"Credit
The very

as

talk

rise in the dollar

of

ing

The

fighting
Federal

trade

and

and trust

course, be

rassed by gold shortage in
the depression. Now the

who

dollar; it would hand out windfall
profits to those who have not. The
intricate world-wide machinery of
:<•

;

,

a

dividuals

danger in

no

to the dollar would, have

bonanza to gold miners.
example, an increase in the
dollar price would penalize fort
eign governments, banks, and in¬

Chairman

Reserve

Any alteration in the ratio

For

reserves.

conditions,

S.

yond

outflow of gold and that its effect upon bank reserves

recent

..

Vice-Presidents of the

were

Devan,
M.

Chairman reported.

Mutual

V.

Board of Directors.

Elected

U.

assures

'

*

California

ficers, following

$31,288,996

.

a

Calif., has announced the

bank

against $28,223,000 a year ago,
Charles E. Buker, President and

V; /

'

ft

environmental

King, President of
Bank,
Los
Angeles,

out-of-town

Resources now total

and

bank

on

of N. Y. does not approve

The bank

$150,000

surpllis of $ 150,000.

record June 20.

as

gold outflow

Cortex.

interest that this should

our

so.

21

large implications, running far be¬

gold question deal, respec¬
tively with domestic gold price considerations, and effect of

W. E. Bozman is President,

quarterly dividend of 20 cents a
share, payable July 1 to holders of

Board

Cortez,

be

of gold

Two separate analyses of monetary

the First

T. R. Yowell is Cashier.

&

total $1,837,377.
Directors also declared a regular

Bank

bank to

new

a

*

capital stock of $800,000
and remaining undivided profits of

capital

v

Permission has been granted by
Comptroller of the Currency

With

$437,377,

is in

Piice of Gold and Gold Outflow

the
to

been

*

(2733)

of

a

gold is

price
threat to prosperity.

a

sooner

lubricants.

the question?-,ceases to

disturb men's minds the better.

"Any nation can raise5 the price
it will pay in its own currency for
gold.

increase

An

in»

the price

of gold is tantamount to —Or a
method of—currency devaluation.

Many
than

nations, sometimes more
have devalue# their

once,

currencies
riod.

over

They

the

have

postwar

done

so

pe¬

reluc-

of

Reserve holds $9.7 billion excess tantiyfbecause'they had^tofTtlis
gold reserves; gold is not a limit- natural that currency devaluations
ing factor in applying measures should be undertaken with greatFederal Reserve Chairman Wil- to increase money and credit sup- es^ reluctance.
For devaluation
Named Assistant Comptrollers
*5*
v
r' ' ' .v
liam McC. Martin to comment on plies as aids to recovery. In 1934
were Thomas B. Carson, Albert R.
generally means higher prices and
,By a stock dividend, the com¬
this matter, which tlle Senator in- the 69% increase in the gold price
higher prices are unpopular. The
Jacobson, and Raymond H. O'Conmon capital stock of the State Na
eluded with his remarks published was designed to raise our prices united
ner.
■
;
§tates is;;np exception to
tional Bank of Decatur, Ala., was
in the Congressional Record, April generally — an object of dubious this rule. The dollar
price'of gold
increased from $1,200,000 to $1,~
merit in the present instance. Then will
The Bank of Montreal, Montreal, 30, 1958 (pp. 6907-08). Chairman
scarcely be advanced unless
320,000 and from $1,320,000 to
Martin foresaw no danger to our our policy was selfish and nation¬ the need to do so becomes
Canada on June 18 changes among
impera¬
$1,500,000 by the sale of new stock,
alistic:; we sought to improve our tive and inescapable.
top executives at its New York gold - certificate holdings of the
effective
June
5.
(Number of
trade position at the expense of
Federal Reserve System and em¬
shares outstanding—150,000 shares, Agency, its Ontario division and
Gold on the Escalator?
phasized that such international other nations and, incidentally,
head office in Montreal.
par value $10.)
gold movements assist the work¬ threw the world currency system
"The most imposing argument
R.
D.
Mulholland,
assistant
*
*
*
ings of the international gold into a turmoil from which—with for an increase in the
general manager in charge of the
gold price
it has never fully re¬
The Board of Directors of The
standard and can easily be offset the war
bank's
Ontario
division,
with
is that the growth of world trade
Now we have a higher
National Bank of Commerce in
whenever they affect the reserve covered.
headquarters in Toronto, has been
New Orleans, La., announced the
respect for international respon¬ plus inflation create a need for
position of our banks.

pany,

elected

its title

Auditor, and Thomas E. Mead be¬
Senator
came Auditor;
'•.;:;;; ri' [h -:l

St. Louis, Mo., has changed
to Security-Mutual Bank
and Trust. Company.
'

r

1

v

■

,

,

.

to 'the

post

of

General

A. Willis Robertson asked

■

,

¬

.

—

election

of

John

President, and
Executive

as

Credits,

on

A.

Vice

C.

the

as

Smith

President

-

May 20 and

announced

appointed deputy general

Oulliber

Clebert

on

death

of

Mr.

New

Silbcrberger

in

will

Toronto

be

suc¬

by James W.
Aston, President of the bank, fol¬

now

Gordon

agent

an

Joseph C.

Hobson,

H. Kenner, now

agent

in

New

York,

Mr.

The

First National City "Bank
noted that "as has hap¬

pened several times before in the

the financial mar¬
Spring have been swept
by rumors that the U. S. dollar
price for gold—$35 an ounce since
1934—was going to be raised. Such
a usually responsible organ as The
postwar

t

entered

the

to

as

Wichita National Bank of Wich¬

Canadian
some

Adams

ita

York

since

Mr.

1955.

joined the Bank of Mon¬

Falls, Tex., increased its com¬
mon
capital stock from $700,000
to $800,000
by a stock dividend
and from $800,000 to $1,000,000 by

John, N.B., in 1922, and has served

the

1953.

sale

of

June 3.

stock,

new

treal

at

effective

(Number of shares out¬
par value
ft

ft

its

of

Mr.

home

town,

York

career

New York

since

agency

has

Kenner

Saint

spent

of 38

his

Interstate

Securities

Corpora¬

tion has opened a branch office in

shareholders

the Northwestern

at

Newton, N. C. under the manage¬

ing

bank.

The

of the

and

liquidat¬

liquidating

Bank

ment of Claude S.

Hunter, who should be
care

Economist, for

Continued

on

page

in

been

here.

and

to

also

Counseling

Offering
in

Valuable Asset,

a

Corporate Financing

a

in the $35 price
certainly figure in the

increase

"An

will almost

Commonwealth

British

the

in

Abernethy, Jr..

Winston-Salem

direction

bank

of

Bill

Building,

under

Sexton.

the

the

con¬

in

South Africa,
producer, has been

largest

pressing the

for many years
higher price is
now receiving widened support in
the Commonwealth which also, of
course, includes some other coun¬
tries with important gold produc¬
case
the idea of a

and

tion—Canada and Australian
"The

idea has

the

SERVICE

DEPARTMENT

{

-

superficial

now than on the ear¬
occasions when a gold price

has

had

war

been

chronic

discussed.

We

inflation since

and, indeed, most of the

time since 1933-34 when the
was

Special Over-the-Counter Studies

more

plausibility

have

on

The

world-wide.

tlements among the nations and it

gold rumors that proved false.

advance

Capitalize

monly than gold in financial set¬

gold reserves which can be

provided by marking,up the price,

healthy caution, on the other hand,
is the fact that speculative fingers
have been burnt so many times by

lier

DEALERS'

com¬

meeting in October.

Interstate Sees. Branches

May 19, effective May 24,
4:30 p.m.
Liquidating agent:

addressed in

more

September and at
the International Monetary Fund

dated

Mr. E. M.

have

markets

extent

ference

in

Bank

more

dollar is used

discussions of finance ministers at
years

agency.

ft

National

Wellington, Texas, with common
capital stock of $100,000, has gone
into voluntary liquidation by a
resolution

New

at the

$25.)
First

the

his

entire business

standing—40,000 shares,

The

at

Stocks of gold

companies

in

New

"The

the price

that

strong demand in the London and

in 1923. He has been senior agent

rectors.

suggest

;

Bank

sibilities.

Economist of London has gone so
far

mining

Hobson

years,

kets this

should be trebled.

will succeed Mr. Adams.

lowing the regular monthly meet¬
ing of the bank's board of di¬

V.

New

at

Mr.

succeed

assistant

an

by

agency.

will

while

was announced

;.

Letter"

York

York",

a

Tex.,

head
.

in

Adams,

Lloyd

its

John A.
Hobson, senior agent at the Bank's

Trust Officer of the Republic
National Bank, of Dallas, Dallas,
as

at

Mulholland

ceeded

Dale

Graham, Chairman of the Board.
Election

office

Bank

Montreal.

-

June 3

of

manager

of the

raised ffom $20.67 to

price
the pres¬

Each turn of the inflation
spiral adds to the danger that some
ent $35.

day U. S. gold policy may need to
reconsidered. But this is not

Prepared for Dealers

be

by any means to say

Our

Dealers'

Service

Plan

is

developing

important business for dealers throughout
the

country.

For complete details write to

Mr. William P. Green

or

Mr. Lewis E. Stone.

II. HENTZ & CO.
Members

New

York

Leading Stock

72

WALL

And

STREET

Offices in

TWX NY 1-1154




Stock

Exchange

And Other

Commodity Exchanges

NEW YORK CITY 5, N. Y.

Principal Cities
Phone BO 9-8120

that the time

change has arrived.
The Federal Reserve has taken a
series of measures which defer the
need: the credit squeezes of 1953
and 1957 which checked inflation;
and the reductions in bank reserve
for

a

price

Corporations and financial

requirements in 1953-54 and again
this year which make more eco¬
nomical use of the U. S. gold

to

institutions are inv ited

avail themselves of our

services.

reserves.
ft

The

ft

ft

Recession Argument

Salomon Bros. & Hutzler

in¬
clined to think that the U. S. Gov¬
"Some observers abroad are

ernment may be led to

Dealers and. Underwriters

price of gold as an anti-recession
measure.
The direct benefit of
such an increase to American bus¬
iness would be minor for gold
mining is of rather negligible im-

of High'Grade

Members New York

raise the

SIXTY WALL STREET,
Philadelphia

Boston

NEW YORK 5, N. Y.

.

Pn

1

LTrl£?r'f\

Chicago

Cleveland
<v.n,

C

Securities

Stock Exchange

P.t

><

Rr»rn

61

and Financial Chronicle

The Commercial

22

(2734)

Small Business Today
And Wotld Events

reviews

Barnes

Of

-

To

American free enterprise economy

and strong because it
situation for

is vigorous
offers

favorable

a

busi¬

small

to

be

started

and

to

grow.

Small

nesses

business is

growing

not

—

disappearing.
There

are

small

more

businesses in
existence to¬

day than at
past.

Most

the

of

press and business pages of
popular press, perform a great
service to our country when you
the

point
tion of

d

m

firms

in

this

11

are

Small

Business

of

we

culture

and

perception

Benson's

If

economic

some

particularly in the
small
manufacturing
businesses
which are closely related to the

and

farmers

interdependence and unity of in¬
they have the combined

terest,

strength

observe

to

most
the

the

of

country,

outside of the metropoli¬

mainly
tan

in

businesses

small

and

that

in fact, flourishing
prospering at present, and for

areas, are,

curious

reason.

-

think of small busi¬
nesses
and their relation
to big
business as suppliers and dealers,
and frequently observe the inter¬
dependence between
large
and
small business.
However, except
in the metropolitan areas, most of
Usually,

the

small

we

businesses

the

across

country — the
retailers,
whole¬
salers, produce handlers, * imple¬
dealers

ment

and

small

banks-

closely related to the agricul¬
tural economy.
The farmers are
their
customers.
They
provide
are

markets

the

and

the

distribute

products of the farmers.
These

their

businesses

small

closest

ties

and

a

have

I

Loeb
New

address
Awards

York

by

Mr.

unity

Barnes

Presentation

City, June 10,

at

of
the

welfare.

especially happy to par¬

am

ticipate
I

of

meeting, because

in this

know

no

better way to per¬

petuate our Republic than to em¬
phasize the virtues of our free,
competitive enterprise system. We
constantly hear a lot of talk about
alien ideologies, about moving to
the left or the right, or getting
by

course.

so-called middle

the

through
-

Thank

under
the
there is no left¬

goodness,

American system

or
rightist or fence-walkings
middle-gfounder — simply
the
straight path founded upon the

ist

help .them
products and services
the Government, and offer new

to

technical and

on

that

and

four

the

In

.

ment

opportunity
sive

ideas

where

individual
is

for
is

no

are

liberal,

unlimited

most

progres¬
in
our

the rights of
paramount.

disgrace

to

aspire

INDUSTRIAL, PUBLIC UTILITY,

years

have

are

writers

and

MUNICIPAL

SECURITIES

on

for

recall

Mr.

Khrushchev's

people

now

p urcb ases?.

;;

reporters and interpreters of
economic
news,
you
must • be

finance.

and

the

As

wondering whether or not something in the nature of the Trojan

gen¬

Horse is in our midst.

now
looking to you
finance and business to

reads

who

events
occurring around the. world.

17,000 firms and individuals. These |
are
loans at business rates, and?

business
is

the

Everybody

newspapers

and

knows that Russia
economically into the

press

moving

,M'■ r

We do not
compete
with
private
lenders.
Banks have participated in twothey have to be repaid.

thirds of

help
to

of the smaller

our

banks

Unlisted

their customers.

serve

In

In reality, we:;'

loans.

our

many

cooperative program with

the

Department of Defense and
purchasing agencies ol
Government,
we
have had
re¬
civilian

served

to

exclusive

for

award

small

Public Utility

competitive
approxi¬

firms,

mately $2.7 billion in Government

There is

prime contracts.

the

companies.
have been

no

sub¬

Stocks

Our

nical

markets in

production

history.

Events and

ever

STOCK

EXCHANGE

(ASSOCIATE)

Each

is

today

greater

for

upon

under¬

been

re¬

munity,

his

Nation.

and

State,

unlisted

primary
utility

attractive to retail. Your in¬

"

to

:

required of the busi¬
nessman
of today is nothing less
than a comprehensive understand¬
ing of world events.
For most
American businessmen, this is a
new concept, a new rule.

partner, Harold H. Y'oung,

analyses pertaining to both listed and

utility

stocks.

Many

of

our

dealer

helpful. We would be glad

supply it to other retailing dealers

on

request.

What is

could

ago

much

of

even

a

successfully

the

world

MEMBERS NEW YORK STOCK EXCHANGE

few

ig¬

outside

All that

area.

Eastman Dillon, Union Securities & Co,

was

PHILADELPHIA
CHICAGO

EASTON

15 Broad

LOS ANGELES

required of him was, one might
say, one-dimensional vision. The

BALTIMORE

little

prise

world

of

his

enter¬

own

nessman

much

no

of

longer
today

so.

The busi¬

must

have

vision; the scope of
his interests is getting wider every
day.
mean

to

BOiding Green 9-3100'
jt

.

READING

imply that the

CARLISLE

SOUTHERN PINES

V:

LAS

VEGAS

ST. LOUIS
NEW HAVEN

RICHMOND

PITTSBURGH

NORFOLK

ITHACA

SHAMOK IN

TORONTO

GREENVILLE

SAN

MARINO

SAN

Private Wires to:

a

wider

I do not

TE LE PHON E:

BOSTON

NEW HAVEN

all that mattered.

was

Street, New York 5, N. Y.

PATERSON

HARTFORD

■

our

"Public Utilities Bulletin" with infor¬

friends have found this

his

even

'

«

That is

teletype N. Y. 1-344

are

fortnight

mation and

CLEVELAND

NEW YORK 5, N. Y.

Many

prepares a

time must transcend his com¬

his immediate

EXCHANGE

maintains

Business

of

businessman

quired of him before. His under¬
standing of the forces that affect

nore

YORK

Department

broad list of over-the-counter

change—is the order of the day,,
and it showns no signs of abating.

The businessman of

Laurence m. Marks & Co.

a

quiry is solicited regarding specilie issues.

of the
Change—abrupt

revolutionary period

a

Trading

stocks.

of us are caught up

Today, all
in

This
activities.

problems.

briefly summarizes our

world's

to

Additional thousands
given assistance in the
tech¬

solution of management and

years




you

correct inter¬

lion dollars in credit to more than

./

telephone hanover 2-9500

all

l'inance

to

interpret the far-reaching

has been in operation, we
approved about half a bil¬

gram

our

STREET,

looks to

their

and

Khrushchev's Recent Boast
We

businessmen,". Govern¬

officials,

erally

half

a

standing than has

WALL

community
facts

pretation.

significancc
happening in the world

Indeed,

financial assistance pro¬

our

called

48

bi<>

in the years ahead,

of business and

man¬

to most small firms.

World

NEW

mar¬

obtaining subcontracts from larger

have the

tem, ever devised by man. If our
system were not liberal, how could
the unequalcd economic growth of
this
nation
be
explained?
The

It

STOCK

upon1

the over-riding

course,

ness

the

to understand the

of what is

agerial problems that are common

The

MEMBERS

man

their

sell

business enterprise sys¬

We

Rule.

therefore

1058.

AMERICAN

Of

the merchandise he

con¬ .More and more,

liberal.system of government, and

Golden

Luncheon,

RAILROAD

and

a

sidy in price, however.
Many thousands of small firms
have also been assisted by us in

system
^An

protect and promote

to

their mutual

automotive industry, it is gratify¬

ing

perhaps

investments

kets.

produces must compete with mer¬
chandise
manufactured
abroad.

problems,

financing

information

agricultural workers, and the 30
working*constantly to strength-: million owners and employees ol
further., this important sector small businesses recognize their

curtailment,

a

million

15

the

Administration

economy.
While there is

American

urgent need for action

is

sturdiness of character.

in the

our

or

know,., many

you

as

which correction is

business;

upon

stantly underway, but for general, -businessmen "in this country are
over-all effect, I would say there, •going to look for markets abroad

'

small- -and

country
are

19. 1953

know, in the wake of these
political unheavals is an effect

of a; generation ago.
not so. If anything,
businessman of today
must,

correc¬ in many cases,

require

economic system.

are,

in

areas

small businesses owe a debt
gratitude to Secretary of Agri¬

of

ore

a

which

our

There

.

growths

malignant

out

situations

many

million

four
Wendell B. Barnes

in

time

any

the

en

Thursday, June

recent boast,
somewhat angrily,
by the for their products.
In the years ahead, among the to the West: "Whether you like it
Congress before it adjourns this
interest with the agricultural com¬
or not, history is on our side. We
summer, to benefit small business nations.of the Free World, there
munity.
When the farmers are in two major areas: taxes and is almost certain to be a period will bury you."
prosperous, the earnings of these
Well, history is not on his side,
The
labor-management relations. I am of expanding world trade.
small businesses improve. Recent¬
the
United
States
of
glad to note that the Congress is businessman of today must have because
ly, farm prices have been improv¬
making some progress in
both some understanding of world eco¬ America is living proof of the.
ing, and farmers in many areas of areas.
nomics, at least to the extent of invincibility of freedom over dic¬
the country have had increased
realizing that trade is a two-way tatorship. As for burying us, he
SBA Programs
earnings. The money the farmers
street.
If this Nation is going to has another guess coming. Isn't it
are
spending
has
brought in¬
•And
now,
a
word about the sell its products abroad, it must apparent that this means they in¬
creased
prosperity to the small
programs of the Small Business provide markets for the products tend economic competition with
businesses which serve them.
v;.
us
for world
Administration. The Agency was exported by other nations.
trade, in view of
There
are
great areas in the -established to help small business
Ht is in economic areas such as their activity in many areas of
country, particularly in the Mid¬ firms in all sections of the coun¬ t tills that you business and finan¬ the free world?
dle West, in which the only thing
What are the implications of his
try
to
help
themselves.
This cial news reporters can be of in¬
they know about the recession is Agency has no regulatory author¬ estimable value to the business¬ recent offer to buy billions of dol¬
what
they
read in the papers, ity—it is a 100% service organi¬ man. You not only report news, lars' worth of goods in the United
since they are enjoying increased zation.
but. also help interpret the news,
States, and suggesting that we ad¬
business from the farmers.
Thus,
We help small firms with their point the way, help the business¬ vance long-term credit to Russia

the

degree,

large

that you men

say

writers for the busi¬

ness

over

very

would

I

and women,

plan to buy latest products of private initia¬
and then use this transplanted industry—with slave-wage
labor—to undersell us in the world markets.

a

barnacles gather on

course,

seas.

areas

Kremlin planners
tive

.

great deal more about his day-to-day news stcry is the ef¬
own
business, about accounting, fort of the free world to under¬
inventory control, promotion, ad¬ stand and meet the moves of the
vertising, customer relations
n< rulers of Soviet Russia. We speak
the
cold
war.
In
all of its
host of subjects that did not much of
ramifications and forms, the
concern his grandfather at all.
effort
Whether he likes it or not, the of the Russian economic planners
businessman of today must also to penetrate and take over free
world markets presents a prob¬
be concerned with events beyond
the shores of this country.
For, lem for our free people. The busi¬

good ships—ships of state, as
well as the kind that traverse the

free world markets, Expresses skepticism about
their ability to do so and, also, their recent offer to buy
billions of dollars worth of American goods.
Asks whether

.

of

know

all

U.S.S.R. intends to penetrate and

world events, he points out

the

limited.

of strength and weak¬
nesses of small business, and the work of the Small Business
Administration. Turning to need for business to be aware of
take

.

As you

of today can afford
concerned with the wel¬
his
business, than
his

businessman
to be less

one

it—freedom un¬

the way we want

Washington, D. C.

Administrator

as

fare

Administration

Administrator, Small Business

long

as

acquires his wealth honestly and
with a decent regard for fairness counterpart
toward his fellow-man.
That is No, that is

BARNES*

By WENDELL B.

unlimited

are

opportunities

the

Here

wealth.

;

.

i

DIEGO

ESCOND1 DO

VENTURA

-

Number 5752

187

Volume

.

The Commercial and Financial Chronicle

.

.

(2735)

world .markets.

But; what

does this mean to us?

Here, your
and inter¬

free

leadership

writers

as

preters will be helpful.
and

men

lbok

women

to

of

one

rising

opportunities.'*

scientific

Mr. Krushchev trying to make the

ad¬

our

advancement

that

opening up opportunities at every
tossing this hand; the demand for new schools,
in the- form of hospitals, and the increasing pres¬

world

the

by

tempting bait to us
an order for machinery
during

Of

private initiative—of the
free enterprise system—and then
use this transplanted industry to
the

in

us

Russia

kets?

world

of

forced

work

to

for

of

compensation

plishment.

the

are

ness

-Let

•

personal

for
are

b
us

our

of

a

then,

Wall

the
;

Alsfyne, Noel
Street,

have yet known.

accom¬

Ingram is
&

.

on

busi¬

and finance all recognize this,

LOUIS, Mo.
now

Woods,

associated

Cortese,

members

of

and

R.

Brown

the ,New

Building,
York

with

as

have

their

52

City,

&

Stock

and

Midwest Stock Exchanges.

Mr.

partner

become

firm:

of

manager

A.

the

J.

Re¬

Department; Philip Byrne,

PINES,

Greene

was

Cortese,

Union

With

buy goods in this country.

as

reg¬

a

Joins Commonwealth Sees*
(Special to The Financial Chronicle)

formerly

a

Kupsenel

&

Co.

J.

Tobbe

has

Ohio

been

agreements

they stir

ways;.

in

up

trouble in

free world, and now,

suggested

that

the

behold, Tt is
send

we

them

Best Climate for Growth?
i v.,'

and

our

own

v

..

.'

.j-.c;

"j

/

...

"■.

.

,

_

-

- ■

.

..

.

\

•

General Telephone

•

domestic affairs, one

in the

Increased wage costs

big industries are largely
to consumers. However,

passed

on

annual

increases

taking

been

industry-wide

accompany

bargaining?;

up

in

have

wages

much

of the

sav¬

ings from improvements in tech¬
nology,
this

methods

production

materials.

How

much

continue?

race

labor

costs

from

and

longer

eliminate

international

cap
tion

home

at

us

trade, handi¬
us in the economic competi¬
with Soviet Russia, and per¬

haps force us into an isolationist
position?
Or
should,
increased
productivity be a necessary concommitant

to

Instead

thinking

of

increased

terms

of

begin

to-think

rely

of

in
we

talent"?

"man

System Will Grow

business

103% since 1951, has increased its

telephones 141%

in that time.

Silver Lake,
its

Wisconsin, in the

same

period, jumped

population 21.4%—its telephones 104.6%.

Tampa, Florida, reports 42.3%>
phones —in

more

That's

community

the informed

on you as

Port Lavaca, Texas, whose population has swelled

wages?

labor

"manpower," should

Our

The

of

"Look at the figures.

can

Will increased

more

people-83%

like time.

typical. But

will

mem¬

a

you

probably

wondering

are

what's significant about places like these.

bers of the business and financial
on these
important questions af¬

for enlightenment

press

and other

fecting the future of all of

! I raise these questions, not with
discouragement. I do not have the
slightest doubt that our free en¬
terprise system, a system based

opportunity

upon

the

for

It is

indi¬

vidual, will continue to grow and
grow
and grow.
But, it is not
going to be easy.
American businessmen who
other

to

serve

free

people

free

countries

.

have

Work cut out for them.

are

sion. They are the

in the
'

a"' * »*

•

"

These

they

localities with the

are

room

to hold America's tremendous expan¬

are

places where people and indus¬

finding

room

and

scope

unavailable

big cities,
A

/

•

are

are,

'

the

'

V;

areas

that

are

•••

•;

'

.

r

'

"growing places." And

mainly, in General Telephone Territory.

in

their

We have both the tools

As I see

it, our main problem is to main¬
tain our higher wages and higher
standard of

now

tries both

•

trying

simply that they

needed

us.

grow.
we

and the opportunity to

And by giving better service to more people,

think

our

prospects

are

like

money

in the bank.

living while compet¬

ing for

markets against countries
lower
wages
and
lower

With

standards of living.
},

Yes, I know that production per

Worker

and

other

into

but

it

it,

enter

factors

is

generally ac¬
cepted that Russia recently forced
cut in aluminum prices by offer¬
ing aluminum to European buyers
below American prices."

a

Let

us

not become

Russian

gloomy over
American

competition.
businessmen
are
not

afraid

of

competition.
They thrive on it.
This country has met all kinds of
competition in. war as well as in
peace,
lonial

and

our

times

people

have

As

President

since

survived

t

gone forward.

■

co¬

and

-

Eisenhower

America's
has

said, "In the long view, the ques¬
tion is not one of surmounting




.

.•♦

*

.

Territory

might ask how long improvements
in technology can match the de¬
mands of annual wage increases
which

to

Corp., 150 East Broad Street.

-

products of our factories and give
them time to pay for it. In brief,
to.trust them. Are we moving to¬
ward durable peace with honor,
and do not know it?
Or, are we
being lured into a trap?
Returning to our own shores

Theodore

Fastest-Growing Telephone System

the

staff of Commonwealth Securities

The

countless

—

added

Russian rulers have failed to keep
their

Securities

Stock Exchange.

How

involved can things become?

—

with.

CLEVELAND, Ohio — Paul A.
Lindsay is with Fulton Reid &
Co., Inc., Union Commerce Build¬
ing,
members
of
the
Midwest

relations or something else?
:
The suggestion also has been-,
made that the United States grant
credit to Russia with which to

C.

Fulton, Reid

sincere offer of friendly trade

a

N.
now

Co., 105 East Pennsylvania Ave.

COLUMBUS,

Cortese

is

(Special to The Financial Chronicle)

representative.

in

B.

Department,

Macey Kronsberg,

istered

with Yates, Heitner

Paul

individuals

with the Institutional

Theodore

—

Co.,

York

Exchange, announced that the fol¬

search

(Special to Tiie Financial Chrcnicle)

ST.

New

&

members of the New York

upward surge
that will dwarf

new

Yates, Heitner Adds
•

James

Eastman Dillon,

Noel

_

,

with

SOUTHERN

Alstyne,

competition, lowing

our

economy
we

timorous,

/

■

to meet

anything

the

fearful

forward

go

and usher in

However,

Well-informed writers

needed to judge whether this

is

of

(Special to The Financial Chronicle)

Van
Van

and, I trust,

was,

be

who

those

future.
.

dissemination

needs

really challenges, a part
free, competitive society.
they are solved, comes the

satisfaction

tests

or reward
determines.
What

changing times.

prob¬

never

will

never

for

are

our

When

whatever

Kremlin

our

they

mar¬

this, you
know, because her factory workers
are

course, many, many
arise in meeting the

lems

do

can

America

in

living.

factual

With Eastman Dillon

Three Join Staff of

knowledge.

'

of their standard of

of

undersell

of

and

courage

planning to buy the latest prod¬

:

ments

by virtually all of
our
people for a greater share of
all the things that are the measure

a

period when some industries are
hungry for orders?
:
Or, are the Kremlin planners
ucts

exerted

sure

happiness of all of our people
through your constructive com¬

are

XJnited States look puny and weak
before

pd contribute toward the growth
and

of

vancing productivity, our increas¬
ing population, the vast areas of

Is

you.

our

This is true because

Business¬
to

problems—but.

our

23.

'

•

24

(2736)

The Commercial and Financial Chronicle

Export

Dividends and Politics

prospects

for

dividend

firms
serves

Complications and considerations beyond the normal turn of

policies^ of British boards of

■

many

guise if

fortunate minority.

cisions
in

90%
not

<

outbid

to

exceptionally difficult them by more equalitarian taxa¬
just now.
From the tion and more nationalizations. *:
view of business pros¬
Right Dividend Policy
pects, there is
Directors of leading industrial
no means
of
knowing firms have to face the possibility
which way the that their industry will be on the
cat will jump. short list of those singled out for

'

sions

the

of

prices

are

yet

.there

are

;

an-*

ticipations of
further;

a

de¬

in

capital expenditure. On
the other hand, recent wage deci¬
sions foreshadow a resumption of
inflation, which in any case may?
be regarded as a political neces¬
sity during the year just before
the next general election.
this ground alone, boards
confronted

are

So

of

to be based

compulsory

a

tributed profits from 30% to 10%.
But can the firm afford to raise
dividend to

level

a

which

at

it might easily

become untenable
Boards of directors are

used, however, to such dilemmas.
Why the present situation is un¬
usual is because of the likelihood
of a Labour victory at the next

general election.
The

prices

at

to

current quotations,
acquisition is likely

on

to be based

the average

on

prices

quoted during the last few years.

It is tempting to take advantage
of the reduction of the tax on dis¬

its

virtually nonstop appreciation of
the equity holdings of the fortu¬
nate
minority.
This is liable to
.

influence

their

attitude

towards

If

an

of

a

Labour

industry is expected to be

nationalized outright then it is to
the interests of equity holders that
their equities should
appreciate

long before the change of regime,
in order to improve the average
price on which compensation for
their holdings would be based. To
that end it would be important to
the
dividend immediately,

raise
On

the

likely

probability

ment

other

that

hand, if it is

the

would

Labour

resort

to

more

Govern¬

"backdoor

the

dends, they may derive
comfort

from

the

some

that

over
as

inefficient

is

110

nationalized

industries which

loss.

Government

more

waste of

ammunition to raise the

others.

This

dividend

too

they will

even

is

one.

largely the fault

servative

held

of the Con¬
Governments that have

office since

1951.

Had

they

appear

the

to

very

ment

future Labour Government to

trial firms

re¬

where, more or less, the
previous Labour Government left
off in

for

1951.

the

As

favors

classes by the

it
of

is, competition
the

working

Conservatives will

might then
expedient to raise

considerably at the

Moreover,
the

the

at

boards

of

present
many

not be in

may

very

good position to raise their divi¬
dends, owing to the decline in
profit margins.
Wages are still
rising, and there is growing con¬
sumer

resistance to rising prices.

What they want

industries

ous

once

whose

of

to

nationalize.

of

point

He also

was

praised for his civic contributions
member of the

as

on

,?V

/

a

.

V.

,

/;■■"

Bond Club member, is

memorial to the late Arnold Grunigen, Jr.,. of J. Barth &
of the founders of. the club.

to George W.
to Charles R.
The

Co.j

view,

the

From

too,

before

years

Labour

concerned

a

few

the

ad¬

Government

being

national¬
few direc¬

ized.

It has been awarded in previous years

Davis, senior partner of Davis, Skaggs & Co. and
Blyth, President of Blyth & Co., Inc.

meeting concluded with the installation of officers for the

1953-1959 year.

The

new

President is Harvey J. Franklin, manager

of the municipal bond department, Merrill Lynch, Pierce, Fenner
& Smith. He succeeds Vernon J.
Gerald F.

is the

new

Kimball, partner of J. Barth & Co.

Brush, Vice-President of Brush, Slocumb & Co., Inc.,

Vice-President, succeeding' Mr. Franklin. Lawrence H.

Prager, Assistant Vice-President of Bank of America,
as

Secretary-Treasurer.

was

installed

He succeeds James A. Sanford of Blyth

& Co., Inc.
The Board
•

of

the

three

of Governors for the

new

1958-1959

year

is composed

officers, the outgoing President, Mr. Kimball,

Brantley M. Eubanks, partner of Stewart, Eubanks, Meyerson &

Co., Robert M. Bacon, E. F. Hutton & Co., Andrew E. Steen, As¬
sistant

Vice-President, American Trust Co., and Emmet K. Whit-

aker5 partner of Davis, Skaggs & Co.

Now With Laidlaw

Joins

BOSTON,
Mass. — Philip
F.
Mackey, Jr. is now with Laidlaw
& Co., 80 Federal Street.

Long & Meany

(Special to The Financial Chrgnicle)

(Special to The Financial Chronicle)

PALM
M.

Copp

BEACH, Fla.— Gordon
is now associated with

Long & Meaney of New York.

However,: very
equity holders are likely
to hope or pray for a few indif¬

With Russell Inv. Co.

With Jensen & Stromer

(Special to The Financial Chronicle)

(Special to The Financial Chronicle)

or

ferent

years

account

on

of

this

DENVER, Colo.
Couch is
ment

consideration.

KANSAS CITY, Mo.—James B.
Hubbard and William W.
Bantrup
have become affiliated with E. F.
Hutton & Co.,
Ill West Tenth
Street. Mr. Hubbard

more

was

with Harris, Upham &

now

—

Harry L. R.

with Russell Invest¬

Company, Boston Building.

MARYSVILLE, Calif.
S t

a n

p

h i 11

is

with

— Eugene
Jensen &

Stromer, 426 East Fifth Street.

Underwriters and Distributors
Railroad Securities

formerly

Co.

r

Joins

for

Equipment Trust Certificates

Dempsey-Tegeler

(Special to The Financial Chronicle)

than 100 YEARS

ST.

LOUIS, Mo.

Backer

has

joined

Dempsey-Tegeler
Locust

Street,

—

&

Mortgage Bonds

Harry S.

the

staff

Co.,

members

of

Guaranteed and Special Stocks

1000

of

the

Serial

New York and Midwest Stock Ex¬

Estabrook # Co.
15 STATE

STREET, BOSTON

Boston Telephone

New York

Hartford




James Fallon Adds
LOS

LAfayette 3-2400

Pouglikeepsie

H.

Providence

Members New 1 ork and Boston Stock

1

(Special to The Financial Chronicle)

Boston Teletype BS-288

Springfield

STROUD & COMPANY

ANGELES, Calif.—Charles

Evans

has

been

INCORPORATED

added

to

the

staff of James L. Fallon Co., 7305
Sunset Boulevard. Mr. Evans

Exchanges

Obligations

changes.

•

a

one

Two With Hutton

in NEW ENGLAND

as

advisory

(Special to The Financial Chronicle)

'Distribution

of

reduce the likelihood of the

may

firms
tors

Witter, partner

go

more

vent

made by Wendell W.

So it

indifferent
mo¬

indus¬
a

few

was

The trophy, awarded annually to

.

seems probable that
for the most prosper¬
industries when they begin

this

last moment.

not pursued semi-Socialistic
poli¬
cies it would be possible for a
sume

a

It

soon.

be

dividend

to be

a

a

The award

are

profits would offset the losses of

appear

is

now

presented the Arnold Grunigen, Jr.
Perpetual

cil, and Trustee of Franklin Hospital.

industries—

longer held by
Socialists. They have quite enough
—

and

of the Executive Committee of the San Francisco
Bay Area Coun¬

their

ket, then it might

nationalization"

board

the coal industry and the

railways

America

financing of the San Francisco Bay Area Rapid Transit
District; President and Director of San Francisco Stadium; member

wholesale nationalizations. Be¬

take

was

head of the San Francisco Chamber and

sides, the view that the State must
such

of

of large investment syndicates which underwrite state
and munici¬

involuntary action is calculated to
reduce the temptation to embark
on

Bank

regular meeting of the Bond Club at the Hotel St.

a

pal bond issues.

slight

fact

of

:,/Mr. Browne, who is manager of Bank of America's municipal
bond department, was cited for his professional service as
manager

forced by adverse
to cut their divi¬

circumstances

Vice-President

Dean Witter & Co. and Chairman of the Awards
Committee.

holding of equities.

running at

be

Francis.

are

by buying a con¬
trolling interest in the open mar¬

Socialistic than the last

Mr. Browne

Trophy at

willing to sacrifice their dividends

volved in

Browne,

was chosen
Investment Banker of the Year by the San Francisco
Bond Club.

for the sake of bringing home to
the masses that there is a risk in¬
But if firms

K.

President of the San Francisco Chamber of
Commerce,

porary setbacks apart—the politi¬
cal party which proposes to share

Government not later than in 1960
has to be envisaged. And it seems
certain
that
the
next
Labour
will

Alan

the Labour Party which promises
them, a share in the benefit of
industrial prosperity by means of

determined by legislation or
through the purchase of equities, out these benefits
among the elec¬
in the open market.
Even if the torate
by nationalizing equities is
take-over prices are fixed arti¬
likely to be at an advantage
ficially, they have to bear some
against the political party which
relation to Stock Exchange values.
proposes
to ensure the present
This means that it is to the in¬ holders to retain the
advantages.
terest of the present holders of This is
by no means the only con¬
sideration that is liable to influ¬
equities that the Stock Exchange
prices of their holdings should be ence the electorate, but it is a very
as high as possible when the La¬
important consideration.
bour Party assumes office.
It is, of course, difficult to imag¬
But
while open market purchases have ine many firms which would be

on

dilemma.

next year?

of the British electorate does
possess

The

after' 1960.

equities

di¬

with

'

be

to come, and
Paul Einzig

of

over

fall in raw
material

;

rectors

and

now

For at least

taking the equities in national
ownership.
So long as
the overwhelming
has stood up question is, what is the right divi-'
majority of firms continues to pay
dend policy to pursue?
w ell
to
the
National- out bigger and
bigger dividends,
recession, but ization may take place either and so long as the Stock
Exchange
the repercus¬ through ? the ..compulsory
take¬ quotations continue to rise—tem¬
nationalization

So far Britain

cline

number of

a

between

with spite at the thought of the
nonstop rise of dividends and in

Socialists

are

of

cuts

any equities.
Human
nature being what it is, a large
proportion of them are inclined to
turn green with envy or yellow

voters

Britain

point

blCssing in dis¬

a

witnessed

wc

the general election.

;<

the

compel

higher

pay

political point of view it

dividend

for Labor if they see non-stop
appreciation of the equity holdings of a

LONDON, Eng.— Dividend de¬

From a

would be indeed

would be envious enough to vote
rise in dividends and

re¬

Might Make Voters Envious

policy will encourage nationalization by a future Labor Gov¬
ernment looking for profitable industries to offset moneyand, further, whether

1958

by

even

adequate

being able to

19

dividends in spite of lower profits.
U
/;
, ,
•
»• " ■ /
•
..
•
';

tively untouched British economy, the economist points out,
but there is also the problem of whether a liberal dividend

ones

have

Thursday June

.

•

directors are uncovered by Dr. Einzig.
It is not only not
knowing whether U. S. A. recession will affect the still rela¬

losing nationalized

for

increases,

which

.

Alan K. Browne Receives Award

promising/ This may not appear,
therefore, to be the right moment

By PAUL EINZIG

events, affecting stock dividend

too

none

are

.

formerly

with

California

was

PHILADELPHIA 9
NEW

YORK

PITTSBURGH

In¬

vestors.

V

ALLENTOWN

LANCASTER

Number 5752

187

Volume

.

.

The Commercial and Financial
Chronicle

.

(2737)
work.

The Countdown to Oblivion
7

By

ROBERT

R.

GROS*

in

most

against public

now

public's indifference

union leaders?"
Among senior
high school students surveyed at

power

nothing but endless
pontificating talk, talk, talk within the industry, paved with
good intentions but marked by obvious failure to talk to and
with the people in simple, clear language. Mr, Gros doubts if
tax angle copy has ever impressed a single consumer not
otherwise influenced; praises E.C.A.P., and
"Reddy Kilowatt"
as the only successful effort to
date; advises we take a lesson
from Billy Graham and reach the non-believers, and
give the
right public relations man authority equal to his responsibility.
as

Purdue

problems
■

Allow

this immediate

me

So

tion:

long

as
.

Devil,
Where

.

time!

our

asser-

just sit and

we

talk about Old Man

wasting

may be just as tough
production and sales.

.,

we are
,

would

soul of

the

Jabez

ners

and

0

.

.,

terms,

.

the

in

word

•—a

watch

.

twmI
...

plainest possible

in

the

Stone;

■

too

few are
hearing

even

let

Are

us

worried

or

um'

while

It's

It

ubiquitous, often amusing
ancl always clearly understand-

of

on

ab*e

our

industry is

be

when our
prose is forgotshocker

a

in

1 Advertising Convention last month

quit

called institutional advertising,
Indeed the only utility advertis-

they

are

JjS they remembered
&

promoting

promuimg

power.

at all

symbol

was

Reddy Kilowatt, who was pegged
'thoroughly in their memories as
appropriate

w?rm,

of'

if

today
a

i:el l

n

'Webster
had

g

i

devoted

his

all

ener-

there

dis¬
the

to

e s

cussing

I've

And

Devil with his

KpPn

soul

would

be

from

at

mi<rhtv fpw

the

anrl

battles

far

where

to take
so-called

record.

have

hpfwppn
were

we

customers

"public

away

power."
that

one

out All Stevens County, Washin
WVWA1VJ
ington, a couple of years ago, we

electric

our

vwv

WVVV

-

where

square

of

times,

Fighting Kinsey Robinson racked
up
UJP

right'
soul

look

Except for the real good

Robert R. Gros

would be! And

and

let's

trying

that's where it
that's

thousand

a

heart

utility

business is

II

J

VAMA*

-

haven't put a

real big inning up
the scoreboard in 15 years. And

going to be if we don't/ 0n
get our $200 suit-bottoms off our for
every Hell's Canyon there have
$300 swivel-chairs and go out and
been at least two

the

battle

field

of

We

Devil

the

on

playing

this

timately
Devil.

industry

acquainted
We

know

in¬

are

with
him

by

Yes, indeed
our

•

.

advancing

«AS"a Ana. just
A
7 ,re?

name.

c-t

„

Socialism.

ages

^+riv0rpnTi?U+ n7\
talk,
talk, talk to

of youth

This
half

is

we

the

meetings
tended

world

every

this

leagues.

series

intra

one

of

our

On such occasions

States

in

even

the

among

most

those

conservative

communities—there is

own

we

introspective.

are

We

and view

system of in-

lege graduates of 1958; then decide
whether I

Talk
who

overstate

with

the

the

next

the

bar

in

problem,
100 lawyers

Clergymen ordained in your service territories, and see how well

,,,

.

admonish
of

this

•r-

each

and
u

f

Convention, Boston, Mass., June ii, 1958.

our

pass

detractors

have

their

me

put

man

whale

plained that

as

more

now,

more

the

economic

meddlers

Mem hers

'

page 39
*

<-A

continuing interest in the followmg

Utility Stock s=

Arkansas Western Gas
18;

Public Service of New Mexico

and

i

j

Southern Nevada Power

could

years

of

become

countdown.

the

TO

our

OBLIVION,

Ancj

^at
the

let's

United Utilities

j

They

j
could be the declining cycle of
j
digits along an oak-paneled, deep- j
carpeted, genteel COUNTDOWN j
years

INQUIRIES INVITED
A limited number of copies of our

Impact of Industrial Recession
are

not

delude

available

to

on

59-page study entitled—^"The
Electric Utility Companies"
at $25 per
copy.

institutions and investors

ourselves

presently stand at ten—at
top of the countdown.
The
we

fearful

statistic—that

America's

is

power

fourth

a

of

Government

generated—means that the echo of

shall

that

and

us

in

convenes

1959,

rolled

have

not

our

that by

sure

is

seven

be¬
half
Members New York Stock Exchange

destiny.
the time

our enemy

^

^

JK

S,

"natural"

a

seven.

two

counts

more

Then

we

tip the
should

Telephone WHitehall 3-7600
Corporate Teletype: NY 1-865

•

Municipal Teletype: NY 1-1691

Stock Exchange

American

I

could.

we

firmest,

the

only

used to be
Now I know

it?

stop

we

confident

strongest,

can

turn

the

tide

of

public

opinion in our favor. We can do
it, but not with the caliber of re¬
sults we
ar6
achieving through
efforts

That

today.
obvious to us all.
our

must

be

We have direct wires to the
Albany
Beverly Hills

Cleveland

First,

60

Broadway

Telephone:

Y ork 4

WHitehall 3-2800

Teletype:

NY 1-3433

Fullerton

clutter

agement

Indianapolis

Los Angeles

Greenwood

up

Nashville

our

public

rela¬

We ought to recog¬

Pittsburgh

IIarrisburg

St. Louis

St. Paul

San Francisco
Syracuse

Santa Ana
Toronto

Washington

Houston

Kansas City!

Minneapolis

Montgomery

Philadelphia

New Orleans

Portland, Ore.

Durham

Fayettevili.e, N. C.

Joplin

Jackson

Mvlone

Cincinnati

Detroit

we've got to do

quit pontificating.
We must
stop blindly depending upon
"Spirit of the Public Service" and
"Tradition
of
Loyalty"
slogans

nize that

Des Moines

Fayettevili.e, Ark.

Grand Rapids

Huntington

is

that

Denver

Baltimore

Chicago

Burlington

Quit Pontificating

tions efforts.

Francisco and Other Cities

Dallas

following cities:

Ash evillf.

Albuquerque
Boston

Farmington, N. M.

Laurel

Pacific Coast Stock Exchange

New




a

=Public

Muskogee

San

on

v'v'

s

subtle and insidious—yet it can be

yes,

The first thing

Teletype: CG 1089

far less in-

Public Service of North Carolina

our

most hard-headed and realistic ef¬

Unlisted Trading Department

2-6100

Continued

«

j
j

fort

FRanklin

are

c'inec' toward private ownership
than men. And why haven't we
'

birthright away.
Indeed,
children will help them. Ah,
the venom of Socialism is

that

Telephone:

of

they discovered that

us,

women, bless 'em,

PY
ex-

>,■•••

of
.or

he the minority!

and Other Securities

Chicago 3

•.

re¬

\

Can

120 So. La Salle St.

opinion surveys
„
business
ownership
uw..c,s,uP
To
the.amazement

chil-

Only

Underwriters and Distributors of Public Utility

Stock Exchange

>

ac-

dren's

balance of power.

Established 1893

Midwest Stock Exchange

•.

h^h!

ho
he

vnim
voice

do

we

ceptance of reality, then the here-

tics,

public

garding

genera-

If

the Socialists will take

me

motorist possibly

as

industry

tions—three at the most.

EEI

New Yoke

,.

hi<?
his

no

We have

our

than two

Let's make

Co*

the

know it today cannot sur-

we

"in"earthier"ie^r.Those^ble

1

More

or

conviction

my

risen in the throats of

&

*

told

directly

more

men,
men.
Dunning and
Dwight Van
Meter, studied the breakdown of

^

man

story

and dedicated advertising
advertising

when the ircount

others

bluntly as I can. If we don't do
something about this situation of

hind

INCORPORATED

'
recovered
iccoveied

a

eight is dying in the distance

A* G* Becker

d

our

Ed

bother

a

Generations

your

done

t

tell

yoian electric company utilities.
"Ismost of

■..>

Sees the End in Two

These

me?
Please go
out and interview a hundred coldoubt

you

^

^

centive capitalism.
Do

n

"dverUsing

_■

P

about it.

more

t

^

An
™

and

at-

a Maiden{orra Bra ad

m

t

must

i

under^nXbl™ and

'

as

fatal.

the American

nA* nu^Edbon'''hkHc inSitS'

We

aware

lot

our

be-

distress.

ourselves

see

us"—and then to do

a

no substanthought that government ownership of utilities is inconsistent

tial

state;
then assess the position of our industry.
Chat with the next 100

other, "be
77

has at-

us

usually note with alarm

26th

after

company

-

in

year

pathologically

re-

again.

are

hundred

a

with

waYs
of

with

ourselves.

Well, welcome to the class
union. Here

"to

ways
see

not respond with hard-headed

United

recognizes
anything evil about public power,
jn
generati0n now reaching
reared

is

them

vive

the

simpk.
we

say

dicate that the great mass of the
electric power consuming public

SGX asn P1C adult-hood —
sex, ail we

rt

hke

nothing to in-

TTni«o

•

not ignore through wishful think">«• Nor am I presumptuously
fmger-pomtmg, without also indictniginysclf. But I urge you
and intend myself to strive al-

public opinion
The record shows

reason

the

in

know his

we

,

.

Today?

a

but

other way

I must because I earnestly believe
that they barometer facts we dare

the

Who Sees Evil in Public Power

the

my conscience thoughts tractive as
not l0!ce'me .
sacb

other fronts.

our

All We Ever Do Is Talk,
Talk, Talk

t

on

it

and say such things. But

Let

pseudonym: Socialism.

A+

reverses

giveaway;

any

believes

lor.cc me l°

purgatory.

in

is

public

has eveiy last one of you.

those"

in

burning right
square in Hell,
*

it

Since the war, our victories

Jabez
Stone's

so

But

friends?

own

done

Potsdam

Salt Lake City
Santa Fe
Tulsa
Whittier

San Antonio
Spartanburg

Seattle
Utica

Phoenix

Rome, N. Y.

Rock Island

Victoria, Tex.

Wichita

the employee and man¬

attitudes

that

go

with

.

remembered

.

*

D

'

and

It has been proved that our
such subjects as TVA are

believe

public

of

corporate-toned
ten*
We heard

g0n

them

symbol

usually

garbled by intra-ihdustfy jarthat many people who read

so

;

the percentage of
public power capacity rises and
ours
diminishes, we are success-

advertising job is not hopeHere's an example
on the Plus side—Reddy Kilowatt,

advertise-' whtre a Panel of college students
nobody but we and our declared that none of them had
directors can
under- been attracted to any of our so-

speeches

boards
stand.
ads

Our

Pittsburgh at the Public Utilities

to

us

and

less» though-

,

for

Reddy Kilowatt

„

instead

'

past-time

writing

ments that

anybody

people

he impressed

;That

pontificating
completely earthly Let'*

to and with
0f just at them. :

so

own industry?
but it hasnt. i

go

v

ECAP

for

talk

to think that this fact has

j

And

of

any

Praise

power

more

us

^

o

A1_

feels wonderful, but
Precisely nobody,

90% of people—and
than enough votes to
win any election.
in tolace of
lofty

-

jourselves too much. And today,
nearly one in four among America s ; kilowatts
is generated by
•Government.

.

man

far

:

it

When he flips the switch he expects the
lights to come on *
And
they
do!
That's
service

economic: that's

■

.

nn

•V'* ^ } feel-better if the
Sas? ls sta^ed fully.. lam sure he

have
in

th.

/

<<r

service.

the

say on the perils of
We've been talking to

Devil hfhSrf °1utsideu°ur

every

that

for

we

Socialism.

naive as

i
We castigate Old

-.

Socialism

-

Plainly, far,

We expose the sin

deplore the

them.

on

said

bad

eliminate
-

frightened

of that."

ware

is

heeding—or perhaps

»

,

would

poor

problems.

engineering,

as

most

year,

business

"What's

it

«.hlA

to'offer?

facts

private

country; half thought that "taking
from the rich and
giving to the: enough

Blames utilities for ineffectiveness of P. R. program and
points

P* R;

last

corporate

earthly

me?"

we

We must recognize this
unhappy
truth:
To the
average customer
there is not a bit of
"difference
between public and

or

dismissing the fight waged until

out

provable,
for

improved living
business, government

—

stratosphere when

reid

to remember it

an

upper

toward

standards

could

offensive weapon. Whv use
intangibles that float around the

survey, business ran a poor third
on the
question: "Who contributes

halting the count¬
oblivion/' California utility executive declares

encroachment and

as

dont overlook the housewives.
In a recent
Opinion Research

"We can't afford to waste any more time in
our own

them
form a kind of Maginot
policy-line utterly without value

your city. Yes, and the small
businessmen and the farmers—and

Vice-Prcsiclent, Pacific Gas and Electric Company
San Francisco, Calif.

down to

Next, check with the teach-

in

ers

25

•I:*®

I

•

and Financial Chronicle .".

The Commercial

.

26

.

Thursday, June

19, 1958

(2738)

E3fi>ert, Predictions

impressive amount of research and * dustry; will jhave spent- aboii.t i$U0;
%:;
development done both 5 through ^million on i this program.
qxt .w ;.Thereyiri'; a'nutshell is: our im«*
the; AEC and private industry has year the investment will ,be_ ♦.I11- mediate task. *We must not only

TodayV Ch illenge, Opp»itnnity
By ELMER L.

LINDSETH*

,

^

r

Challenges and opportunities

.generating capacity of one and a
half million kilowatts.
b'.These are impressive figures,
electric power, propulsion, testing, However, I want to stress that the
research, production and training; reali value of this country s^.nu-reactors either completed, undel' clear power program.-cannot be
construction, or in the pluming measured in dollars or \in kilostage.
y
;
•
watts; Other countries -—Britain
Eighty-eight of those—again as and Russia, for example—can also

inumber of American nuclear,;re-

Company

President, The Cleveland Electric Illuminating
Cleveland, Ohio

'actors

.

encompassed in the inexorable

approach of competitive nuclear power, according to Cleveland
utility head, cannot be gainsayed or ignored. Nor, for that mat¬
ter, can the five inherent major impact-problems confronting
the utility industry. What industry can do—now, today and
tomorrow—is outlined ,by Mr. Lindseth who is firmly con¬

.

.

of nuclear power will be here in
significant effects upon American electrical
power industry. Author finds our investor-owned electric utili¬
ties are ahead in nuclear power program in the world; notes
vinced that large amounts

.

projects currently underway by our

and

a

week

other

booklet

a

entitled
To Outer Space."

The.

makes

ness

years

ago,

booklet

a

a

sci¬

but

on

an

Elmer

Today there
satellites

submarines

impressive

......

the edge of -space;

on

into

dropped

/

*

-

,

powered tand

that

concluded

Lindsetn

homes

and

industry; • radar in daily
and people watch¬
ing television in. Bangkok, Mur¬

commercial use;

mansk, and Reykjavik.

technological

—

our

energy

ticular

has

happening
as

20
years
"ago.
Yet,
those changes are, they

are

a

mere

foretaste of-what will

almost

certainly

during

happen

the next 20 years.

change
even

is

accelerating.

In ^this

events,
stand

For the rate of
.continuing — possibly

*An

the

address

by

Annual

Convention,

.

.

place

Act which first al-

will

yield richer dividends of inknow-how,
and ex-

perience than will a program ded-

Act stated,
that, "It is
declared to be the policy of

icated to kilowatts alone.

without
•

IV

'

..

nuclear

S**

f ~

S
private

a

That

fbr

a°d

p

enterprise.
was

.

than

less

four

has

:

already been established as prac-

"tical and safe. The next step is to

y

take lt:out o£ the

year?, puf

;

considers

position to know who
it'totally unjustified is
F. Libby, scientific
of
the Atomic Energy
a

Willard

Dr.

member

Commission. "America," he stated

recently,

,

'

^

/niPt„.rp'mf

pxf>p]1pnf

bas a technological development
portended such' far-reaching economic, social, and political imP»cts< ; ty- : :
' 3 ; i'
How; - completely are ;we pre-

laboratory and

jf jn the marketplace

niir

ato£ic enersv^earcir ahd^-

program

-

One in

?

nificant effects on the American
electric power industry. Of this
you may be .sure./For never before in the history of our industry

must: be to make nuclear power
economically competitive. It has

Since that date the industry i
launched
a
comprehensive

ago.

!'

•

reservation}

or

is going to come,

And it will have

be/here.

goal, of course,

has

out

hedging
power

.

.

pi0™'o!"

America's
in par¬

singled

of

in this

room

Lindseth

before

us

Mr.

Electric

Edison

Insti¬

Boston, Mass., June 9,

1958.

Pared to meet the impacts that
fuHy competitive muclear;; power
^
will bring? By .Vfully'V.cpmpetiNuclear tive I mean : nuclear power com.have had the invaluable coopera- R
f
^ Petitive with fossil ifuels in all
Hon and 'participation of equip/ '
wlm^ave not^eadTf l wtmhl Uke Pal'fs ' Of the country, including
ment manufacturers, nther-Ameri-l
jy ° X
^
^ today's lowest .fuel cost areas, j
can industries,
the Congress, .and
/kdustrv's^nuclear cowernrberSm^ • How comprehensive, are our
"the Atomic Energy Commission.; iRRLJ flTRS, ^
R ^
plans—those of us who have spent
arid?ProsDecty

"^puhlish&4rf

"

our

"holds
an
absolutely
positioni"un the

HI

SSSSSHf

commanding

I

opment.
That

view was reinforced

■

in

a

report from the so-called "Three
Wige Men" of Euratom, the nu¬
clear federation of six European
countries.

These

European

ex¬

perts, after a world-wide study of
atomic developments, stated: "An

nounced.

These

and

working lives in this business

to

public

the

whom

reactors

are

•

these

of

a

comparative study

on

AEC;

Electric

tion

are

third,

the

are

sible

of

two

to

and '

economic

the

97 companies

General

pos-

h

re-

,

.

\
f_UKeiy 10 De
successful. The Task Force recom_

mends further research and develunder construe-

contracted for,

opmeiit

along

variety

a

of

lines

„

Carl M.

on

Request

or

are

remaining six

are

while >an(j construction

in the plan-

.

Investment

&

Co.

Wire

OF

NEW YORK 5,
TIIE

LEADING

System

to

NEW

STOCK

to

the

YORK
AND

STOCK

EXCHANGE

COMMODITY

,

The

reaetion

concept

of atomic

caught
the public
and° in so doing it
great deal of confu-

has

power

rmagfnatlon,
led to a

has

raneinff

of additional

\n

ei7P

frnm

re-

PY

*

I

N. Y.
*

EXCHANGES

throughout the U. S. and Canada.

For

Many Years We Have Specialized In The

Underwriting
and U. S.

America's
trie

utilities

nuclear

are

power

counterpart

Of

Distribution

—

Trading

Sound Public Utility Securities

accom¬
are

in¬

certainly show that

investor

—

i

S. R.

projects here.

They are detailed in an
panying table for all who
terested. They

1

con-

plants. That

Compares Our Progress With

I won't list those

Branch Offices, Correspondents and their

connections in 100 Cities




lead

That in U. K.

Securities

42 WALL STREET

OTHER

doubt

brings the total to 27 nuclear proj¬
ects, in which 123 utility com-'
panics are participating.
,

Underwriters and Distributors of

MEMBERS

no

struction of additional

Loeb, Rhoades

these

Answers Popularly Held Fallacies
First 0f these impacts is public

1

will

Copy

industrial

V

'.

identify the type of
h-

t

Company.
are

iw r

Force believes that it is not

owned by;;

by

iV

^

our

on

companies? On our industry?

the

-geography ;of'the nation?
,xLet's ; examine some of
in this way, and I quote: "The'Task/impacts.; ;.
; .;
•
'

<

investor-owned

plants

have

will

development

own

,0n

sion.si A number of fallacies have
-gained widespread currency;
ning or development stages.
° s
g g ; n tsJze from ex" many people today believe things
In addition, there are 12 morePerimental
unit? to full-scale wbjcb jUSt aren't so.
research, development, and study power producers as warranted by
one common fallacy is the belief that nuclear power will someprojects under way, some of which * advances in the art."
'l
1

Electric Utilities
on

projects

on

an" ??i:>e'i

.

Chairman,, James ,F,

The report sums up;the picture

.

The reactors in

three

.Another six

giving extensive data

-

operation today producing power

the

prepared

r

_

Three

;

.a.fd ^to its ChabmSv^me^K

owned by the Utilities

concerned.

these

Private

may

seven','SST analyzed all the impacts this new

types of reactors. In" 12.
of the 15 projects, involving Six
of the seven reactor types,
the

systems

We have

embrace

different

being utilized

AND

capacity

United States that
the? Sg0 much for the record. What and in large amounts. Twenty
development, use, and control; of about the future?
'%/■.
: years from now, it will definitely

program,

been

installed

total

our

well be atomic. And since
nuclear plants can be expected to
have a high load factor, that 5%
may
be supplying as much as
llM% of the kilowatthours generated.
;,
Predictions as to * the time of
reaching specific amounts of nuclear kilowatthour output are of
necessity uncertain. But one im*
portant
fact can be predicted

formation,

The

power.

15%.

may

will .remember,

the

have
as

of

be qual-

ity-oriented, rather than quantityoriented. And so, by concentrating
on research and development of a

to build and ;own facilicivilian development of

and

On April 1 of this year Philip
Sporn predicted that by 1975, 5%

'

•

program can

embracing research, de- ^ivMbbmont
Let's take a few minutes to look
velopment, ;and construction Tof
e
at the record and see how justified
both
prototype and.-^large^scale:
ar Power
this criticism really is,
plants,'covering a wide-range rof,
•"•••••
-reactor types.. In this program, we
H
^ Task-

realities

out; the split world and the

26th

tute

current

overriding

split atom. All of

.

-

our

where between 5

do

world-wide field of nuclear devel¬

onrushing

two

and

country

second
nation.

atomic

••

V, Not one of these phenomena was

startling

nuclear
you

in this country

lighted by nuclear fission; com¬
special criticism,
puters solving problems for busw
ness

interna¬

us

for

at Russia's re¬
achievements—ad¬

scientific

mittedly

the

States.

Thus

looked

have

cent

"

are

some

are

who

the Presiof

ties

national prestige.

which to hang

There

introduction

dent

those

the

lowed

problems. The atom, even
in its peaceful uses, has become an
instrument of world rivalry, a peg.

ington, D. C."

United

of

some

not have'.

prestige

many—is the one

countries

other

most

are

proportion of that
output g e n e r a te d in; nuclear
plants, they said,'may be 'some-

progress , with variety of reactor types, we have
dates -from :• 1954/ built up a broad-based, diversified
Congress passed .the nuclear power program—one that

Atomic Energy

of the root

one

that, which

of total output

reached,; the

power*

when

tional

House, Wash¬

oy

of

causes

as

its publisher
"The White

carried

because it is

# predictions

industry's

atomic

not
only because of its basic techno¬
logical importance to our industry,

bouse. But this

It

Our

problems of the day.
split atom affects us

The

fiction

showed

inter¬

and

ideological,

mate promise for the future or

designed to produce electricity in
a civilian power plant. fHow does
America stand in civilian power?

national

publishing
one

in the minds of

the

with

citizens

to stand for atomic

seems

busi-,

than usually

more

us
as

political,

have

borne the im¬

print of

concerned

j.

•

kind

the

us—and

concerns

affects us be¬

split world

.

with that title

ence

not.
Wein
America don't need
atomic;, kilowatts right now. y?e
eminent
position • is universally caii produce all the power we can
conceded.
However, the kind of use more cheaply with convenpower reactor that more directly tional fuels, which we have, and

these

by

the very nature of our

cause

;

affected

especially

Electric Tower.

;

i

; -

V
In;; nuclear ^development
"naval propulsioii, America's pre-

quality

our

two realities.

was

"Introduction

published

would

-

more in information, know-how
and experience.

•;

;

are

Twenty

.

approach will yield
;

The

States

tial expenditures of •manpower
effort, and /money from the in*
dustry, and a good deal of Assist*
ance,
financial; and otherwise"
from the government,
The Atomic Industrial Forum in
January of ;this year foresaw si#
million kilowatts of nuclear power
capacity in the U/ S; in 1968—10
years hence—providing economieaiiy competitive nuclear power
js achieved by 1964.
The McKinney Panel in Jami-*

ox

quantity oriented

are

kilowatt needs.

to meet immediate atomic

oriented

and

government programs

are

Moreover, we must face the fact
that bringing the cost of nuclear
power down to a competitive
level will demand very substan-»

;

alone but should include the fact

in investment and output

that theirs

•

be measured

differences with U. K. and U. S. S. R. should not

point:'to

1957—were* power re-

actors, either for propulsion or for:, and.* electrical
electrical generation.. Ad m ir a1 programs are

industry add up to $520
half kilowatts; and points out that

nuclear power in reasonable,time

substantial investment
output. J But r. their
different* in nature
Lewis L. Strauss, Chairman of the from ours.
For one thing, they
AEC, has said, "This total of * 88 are entirely government programs,
power reactors represents a pro- For another, and more significant
gram which, to our knowledge,'is ^perhaps,
they, are quantity-orinot
approached
by; any other ented. That is, they are aimed at
country, either in performance or producing power in large amounts
planning."
*
'
' ''i"'
by' whatever atomic method has ary, 1956, predicted nuclear caV
J,% * " ti Proven feasible today,' no matter pacity of l'rom five to nine mil*
Where Do We^ Stand. ^ir Nuclear ? whether that method; offers jultir lion kilowatts in 1970. By 1975
at year-end

twenty years with

million involving one

That 'figure' in-

237.

was

•eludes reactors for allpurposes—,

-

owned

embarked

program

anywhere

elec- '
on

without

in

Boenning
Members: Philadelphia-Baltimore

&

Co.

Stock Exchange; American

Stock Exchange

a

1529 Walnut Str?et—PHILADELPHIA 2, PA.
Bell System

the ]

world.

By the end of this year, the in-

LOcust 8-0900

PH

Teletype
30

New York

Telephone

COrtlandt 7-1200

'•

Number 5752

Volume; 187

,

.

.

The Commercial and Financial Chronicle
(2739)

as' "free as the air"—be
to meter." It is amaz¬

be

day

"too cheap

ing
how many people Yfail to
realize that even if nuclear plants
,

be built for. nothing, even
nuclear fuels :were free, it
would still cost money to provide
electric service.
;
;
Another fallacy is the belief

too

to

soon

.

cheap nuclear
,

around the corner,"

power is "just
We
do have

nuclear power in
America. But why doesn't every¬
one in America have it?
What's
the holdup? This fallacy, like the

and

where

opportunities

.

*Y\Y; vn

if.

abundant

just

problems, fuel delivery problems,
or
coal piles, will have a
higher
will; lie, and what- our solutions,; degree of acceptance by the pub¬
may be. YrY'Y
■ vY-'Y.-:"VY- .*:Y;
lic; in large urban areas.
v.

could

that

examine

those problems

Y Change

,

■

A

third

competitive
be

on

our

important
nuclear

own

power

power

vj-YY YVY atomic

impact

of

will

po.wer

system

by

new

order

of

things

will

importantly affect the choice
locations

plants

for

too.

our

Such

own

of

power

factors

fuel

as

also

is

There

fallacy

the

that

government could do a better

job

pollution
be * the

problems will cease to
determinants.
The .con¬

trolling

;

factors

will

be

that

competitive nuclear
first be achieved by

factor

a

size

now

may

conventional
To

more.

The

likely

seems

generating units or plants
larger than our largest cur¬

much
rent

en¬

previous one, stems from failure
supply, delivery, and atmospheric
to understand the cost story.
the

also

Y;: generally

Engineering and
Economics

gineering and economics.
v

It

;

and

in

we

and

plants,
fueled, is already con¬
stantly upward. But conceivably,
supersized
nuclear
plants
may

so

pacity
on

sites,

into being
can

before their

ca¬

be justified or absorbed

individual power systems.

forth.

networks

will

problems having

It is high time that

vastly raise

areas.

however

come

These

associated

do with interchange
arrange¬
ments, joint ownership of facili¬
ties, standby capacity, operating
and power
dispatching, pooled re¬
serves,
transmission
rights-ofway, ultra-high-capacity switch¬
ing and transformation facilities,

or

units

Certainly 345 kv will be

to

three

or

kv.

raise

the trend

sure,

of : both

possibly

ones,

of. two

be

GOO

required.

27

they will be relatively
untried,

new and
shorter-lived

be

may

than today's.
Likelihood of early obsolescence
will require 'more adequate de¬

preciation charges. Research and
development will continue to ab¬
sorb
the

much

more
money than is
today with conventional
and this money must be

case

power,

recovered.

Because

the

ratio

of

sights in these fixed costs to operating costs will
YYYyY Y-Y.Y : YYY;YYY ;Y be higher, capital structures
may
our

■

VJH

■ be

r

Financing

altered.

Y' The

*

The fourth major impact on our

industry will be in the

of

area

financing.

.

problem

of

/^;;Y

economic

de-

preciaton will be intensified. Spe¬
cial
be

depreciation

required.

incentives

may

Greater capital

in¬

of our nuclear power pro¬
Y The Y answer
might
well
be
Nuclear plants will require vestment wiU require higher de¬
proximity to load, and availability
Two lines of reasoning are
of condensing .water.
multi-company power pools or higher investment ratios per unit mand charges in our irate struc¬
current here — one international,
These
nuclear
power
plants, transmission networks, probably output than today's fossil-fueled tures; more ratchets; minimum
the other domestic.
gram.

Y

there

Internationally,

less

over

concern

is need¬
country's

our

with

no

attendant

air

pollution

at

ultra

high voltage,

say

500

to

plants.

The

early

Y

because

ones,

Continued

on

A number of people—

prestige;

them many long-time pub-

among

advocates — argue that
".crash program of largescale
government
reactors
can
maintain our world position.

lie power

only

a

though

Unsound

claims

these

be, we as an industry can¬
not merely dismiss them. Nuclear

may

power is more than a
cal development; it is

technologi¬
a military

political weapon in the cold
As an industry, we have
been thrust, however reluctantly,
and

war.

the international stage.

on

the

domestic

misguided

citizens

heed to the

socialized

On

front,

many

paying

are

power

pro¬

ponents, who see in nuclear power
a chance to further the national^
zation
of this
country's power
industry.

.

,

,Y

r.

Public opinion has always been

But it has never
important as it is today.

important to us.
been

as

We need as never before the un¬

derstanding

support

and

the

of

public. ■
'Y The American people must have
a
complete knowledge of what
we are doing, and what we intend

And to provide

do, and why.

to

with

them

must be

time,

that

attention, and
before.

more

than

money

knowledge,

we

prepared to devote more
more

ever

vi

,Y"

End Fuel-Cost Differentials
A second

major impact of fully
nuclear power will
our industry of

competitive

the impact on

be
the

of

elimination

ultimate

differentials

cost

the

V "

country.

the

As

of

cost

of

between

fuelareas

•

nuclear

power

progressively reduced, it will
become competitive first in high
fuel-cost
areas.
Eventually, al¬

as

Kahn

& Jacobs.

General contractor:

George A.

Fuller Company. Architectural metals fabricator: General Bronze Corp.

number of
later, it will be competitive

though
years,

38-story bronze skyscraper at 375 Park Avenue designed by Mies van der Rohe and Philip Johnson. Associate architects:

it

be

may

a

everywhere.

•I, This

single

going

to

a

of

is

fact

cause

course

shift in

major

jthe economic and industrial geog¬
raphy of the United States.
%■

Age-old

Today, such industries as basic
alloys, and electrochemi-

'metals,
cais
'can

locations

favor
most

amounts

with

-where

cheaply obtain the large
of

fully

they use. But
competitive
nuclear

power

power, they will be no longer re¬
stricted to the low fuel-cost areas
of today.

Determining factors in

their location will be chiefly mar¬

kets,
and

materials, labor force,

raw

available

sites.

\

'

Obviously, this is going to pro¬
vide

hitherto

nities to
in

a

their

grams.

♦

.

unknown

lot of power

area

opportu¬

companies

development

pro¬

Formerly fuel-poor areas
new advantages for in¬

will have

dustrial

prospects.
Conversely,
fuel-rich areas that have hitherto
had advantages built on lower

generating costs are going to have
nation-wide competition,
v

Two

appear.
some

aspects
What

companies

of
are

are

situation
problems for
opportunities
the

for many others. I can't pretend,
at

the moment, to have answers
to these problems or formulas by
which to capitalize on new oppor¬

tunities.

But I believe

it is none




copper

alloy in

a

brand

new

setting

they

There's

a

striking

new

the world's first bronze

face adorning Manhattan's skyline these days. It's
building. Radiating warmth and color, the 38-story

Park Avenue brings forth intriguing new concepts
in building design. Massive masonry walls have given way to lightweight
"curtains" of glass and architectural bronze.

The

office building at 375

For bronze endures

and endures

.

ages ever so

AnacondA
Company

gracefully. But, until

recently, architectural bronze extrusions were unknown in the large sizes
needed for a building like this. Formerly, bronze extrusions were confined
commercially to those whose cross-section

a

six-inch circle.

studied intensively by Anaconda's American
the architects and the architectural
fabricator, Anaconda men found the answer. Then, as principal sup¬

The extrusion
Brass

would fit in

problem

plier, The American Brass Company used its specially designed dies and
modern extrusion equipment to produce the 26-foot-long I-shaped'bronze

extrusions that helped transform a pace-setting
architectural concept into a functional and beautiful reality.
mull ions and many other

Creativity with bronze is just one more illustration of how Anaconda uses
technology to serve industry. Ranging from aluminum to uranium,Anaconda's many areas of endeavor lead the way to ever-expanding
its

uses

for non-ferrous

ments in

American

was

Company. Working closely with

metals

The

metals and mill products

America's pattern of progress.

, • •

and to important attain¬

Brass

Anaconda Wire &

Andes Copper
■

Chile

Company

Cable Company

Mining Company

Copper Company

Greene Can a nea

Capper Company

Anaconda Aluminum
Anaconda Sales

Company

Company

International Smelting

Refining Company

and

page

34

28

The Commercial and Financial Chronicle

(2740)

service agency, was lo be

.

Thursday, June

.

.

19

curbs and controls to such an ex¬

The

High Cost of Redemption

a

tent that

ly limited in function to the pro¬ "century and three quarters
tection and preservation
of the
By contrast, the French
rights of individuals. The powers lutionaries of this period

with

hardly

the courage to resist enslavement.
In this historic City of Boston,

Pittsburgh, Pa.

! Chairman of second Hoover Commission Water Resources and

Force

Task

diagnoses

of

problems

serious

,

privateh.::'

endemic disease *
V which afflicts the country at large." The J.&L. Steel Chairman
sums up pervasive crisis said to be facing America as the crisis
?
of liberty and states none of us will save his own skin unless
there is a rebirth of liberty for all. Admiral Moreell answers
two rationalizations frequently advanced to justify big government—i. e., to fight the threat of imperial communism abroad,
utility industry

"advanced symptoms of

as

;

an

we

and to avoid domestic depression;

discouragement

expresses

to
? ;

t

''

•

-

t

lPower

is

the lifeblood\of' our
machine,
and
what
happens to power, for good or ill,
will affect all industry. The power
ihdustr^fhas
" ' 1 0
..

which
t other

mo s

industries
not

Yours

the

was

problems,

:ap.

an

of

•sou

thjs; country

personal

were; strong
advocates
of

politically

who

Ben

Moreell

were

others

it

The
time

our

escape

estimate

that it is

see

of

that price

moral

very

courage,

and

and

I

shall

you

will

high, in terms
individual re-

personal

sacrifice.

It

clone once before at

major

is

one

of

trend

our

is

pretense

Liberty

increased

toward

crucial point

in

our history.
>
Before, we assess, our present
situation, let us look briefly into

that

present

of

our

business

out

of

our

what

is

de-

way

and

us.

Reviews

lives,

government

over

crisis,

manded of

govern-r

daily

the

Basic

that

date,

projects are included, approximately one quarter of all the
power produced
in this country
will issue from generating plants
owned and operated by govern-

nnd

industry for the good of all.
plan may be to control only
the
economy;
but the economy
cannot
be
politically
directed
without controlling persons. The

instrument to control

problem peculiai

has
careened
toward
socialism
during the past half
century. The Federal Government
country

■*-* attt

now

rtit r\* fi

rfn

r*

engages

1nAtr

Anrtl

tL

a 11 n

a

i-v

/I

in several thousand

*An address by Admiral Moreell before
the 26th Annual Edison
Electric Insti¬
tute

Convention, Boston, Mass., June

11,

1958.

a

man

man

is not

in order

is mastered

Hon

of certain religious concepts
about the nature of man and his

place in the universe which

by those who control the fruits of

inherent
tradition.

There

to it. The entiie

him;

It

his labor.

...

Howevei, the piogiessive socialization of your industry is not a

to own

necessary

to dominate

us.

can

problems

!iny

0,ie

of

be

no

anv

one

industry,

industry until

we

"hf

answer

or

1

or

of all

God, the Ruler of the Universe,

the

find the solution

0ur^society

the

The basic concept was that all
power and all authority flow from

to

business
even

in

are
Judeo-Christian

Since

all

men

of

creatures

are

_

.

«

_

_

^

_

•

_

^

*

_

l

*

Market Place

I
m

The political application of this
religious concept of natural rights
gave birth to the idea of limited

for ALL

government and its

the

right to sustain

the

WISCONSIN UTILITY ISSUES

fruits of his labor.

that

life

I

•

,

!L®iwi

'

its

225

EAST
MEMBERS

MASON

|

SECURITIES

ST.,

MILWAUKEE

full

significance,

the

right to

the

with

"Of

And

And, not content

it

since

is

.

the
.

.

.

"The

.

.

to

eral

designed

personal

accepted

to

.

to

hampered

exclusion
-

-•

MIDWEST STOCK EXCHANGE

11

"Whilst

the

:

'

law

the

direct

by

own

The

that

natural

law,

of

«it

knew

human

in

God's

i.e., in religion.
Cut
roots, liberty stand¬

alone is too fragile a thing to
very long in our kind of

ing

survive

world.

They knew that all the
prophets" hang on the

'

'

"law
two

un¬

and

great Commandments, to love

God with your whole

being and to

love

laws,
rules and regulations imposed by

as

and that

the

neighbor

your

yourself;

liberty without such love

becomes
on

Fathers
roots

founded

were

moral

restrictive

was

con¬

off from these

cre¬

energies,

Founding

the

liberty

of
was

the

they please,

license

which

leads

ul¬

timately to

sovereign individual whose rights
and liberties it was, the duty of

anarchy and then to
slavery. "Man ultimately will be
governed by God or by tyrants,"

government to secure, it must not

said

Ben

Bell,

the great

be

that

assumed

thinkers

who

the

shaped

ciplined

individuality.
freedom
that

institu¬

our

tions were advocates of

phasized
believed

profound

undis¬

an

They

because

freedom

is

internal

em¬

must

of human nature; but
they held that this freedom must
exercised

within

the

work of God's moral

and

tion

In

external

re¬

was

to

climate in which every

a

could achieve his greatest

development in those positive fac¬
tors which contribute to a good

society—moral courage, integrity,
understanding, reasonableness and
individuality.
These, in turn,
would provide a firm base to act
as
a
launching platform for at¬
tainment of the higher ends of

set up

by the Constitu¬
designed to end man's
control of men.
The goal was a
society
in
which
each
person
free

he

appetite,

on

be

not

short, the design here

person

code.

was

be

Canon

when

not sufficient

are

restraints

•

there

establish

frame¬

The political agency envisioned
in the Declaration of Independ¬
ence

matter

straints?"

re¬

quirement
be

And

Episcopal scholar,

the

asked: "If there

they
a

Franklin.

summarized

to

life

—

such

scholarship,

as

art,

music, charity and worship.

I

am

well

of

aware

Such

the

is

American

basis

the

of

instances 'the

best

hope

all

of

mankind.

where the idealism in this scheme

distorted

was

by

human

evil.

This

in

actual

ignorance,
was

to

error

be

Where Are We Today?

practice

Where

and

have

expected.

People are fallible, and no society
is perfect. Not even its shortcom¬
ings, however, can detract from
the

MAINTAIN
AND

today?

How far

from these
the nature or.

concepts of
his relationships to God
and to his fellowmen? Do we still,
and

look

government

upon

POSITIONS

COMMON STOCKS

IN

OF:

Lake Superior

.

as

MARKETS

TRADING

HAVE

we

departed

basic
man

mobility of the experiment in

WE

are

we

Dist. Power

Central Illinois El. & Gas

"Northern Indiana Pub. Svc..

Central Indiana Gas

"Northwestern Pub. Service

Gas Service

Company

Otter Tail

Power Co.

Iowa Southern Utilities

Light
_

Transcontinental Gas Pipe Line
"Wisconsin Power & Light

'Prospectus

Available

William A. Fuller & Co.

free people com¬

ernment, relegated to the status of

real

whose es¬
sential purpose is to unfetter the
creative and productive energies
of men—and whose spirit is still
revolution,

Portland General Electric

posed of sovereign individuals was
derived from these
concepts. Gov¬

1

Wash¬

ceiving, and forbids them to com¬
mit, what is rash or unjust."

fp$

price

his

re¬

'

Iowa Electric Light & Power
Iowa Public Service

a

of

permits

Americans to do what

choice, the risk

as

us

-

Pacific Power &

The ideal of

.

years ' after

America, observed:

encour¬

Thus, the individual

free

.

ington's • address,' -in
1831, the
gifted French, scholar, de Tocqueville, after- an extended-tour of

on

re^pqppjtbility,

the results of that

be

in

Thirty-fIve

of the penalty of the wrong choice

freedom.

indulge

morality

prevail

ligious principle."

right of

established

was

shores

being

caution

religion prevents them from

society

these

with

us

and'experience both forbid
expect that national

can

etc. I

A

let-

.

son

people shall not be infringed

.

the
dispositions and
which'lead to political

supposition that morality can
prevail without religion.
Rea¬

filled

.

all

the

restrictive

such

in

Fare¬

prosperity, religion and morality
are
indispensable supports.

many

Prohibitions"

his

"

habits

restrictive provi¬
sions of the
Constitution itself,
they insisted upon further safe¬
guards in the first 10 amend¬
ments,- the BUI of Rights, which
might better be called .a "Bill of
with

France

Indiana Gas & Water

labor, either by direct expropria¬
tion, by unwarranted taxation, or
by any other means.

2

NEW YORK STOCK EXCHANGE

of

=

probably

America and
he said in

when

control him; man is controlled
by
those who control the fruits of his

is, Co,

I




States.

Washington

both

life must be coupled to economic
freedom. I repeat, it is not neces¬
sary
to own a man in order to

m

a

to

up

Central Electric & Gas

"right to life," standing
alone, has little meaning; to have

INCORPORATED

INVESTMENT

drawn

was

on

The

'

I

the

and

labor, that is, his honestly ac¬
quired property.
This so-called
"property right" is, in fact, a "hu¬
man
right." It stems from man's
right to life, which carries with it

m

1

corrollary, the

inalienable right of every individ¬
ual to control the fruits of his own

Unlisted

terror

1

invest itself with such authority.

m

Constitution

A

Independence.

crisis

rights of others without violating
the moral law, nor can
any group

M

of

provide a legal structure for these
political ideals and to specify the
limited functions assigned to the
new
government
by the people

would

And

of

dictatorship

A ''vim ,/b'.y-

;

-

George
mind

govern himself,
God, each of us derives his inwith political intervention sanc¬
of our society
is the dividuality and
his freedom
tioned only to remove outside in¬
crisis of liberty. This nation was directly
from God.
Thus,
each
terference
with
this
aim.
The
established that men, voluntarily person is sovereign in his reladisciplines and controls were to
accepting the discipline of God's Hons with all other persons.
It
come
from within a mans' own
rule, might enjoy the blessings of follows that no man can, arrogate,
being as he sought to live out the
liberty. But as things now stand, 1° himself the authority to tresdemands of his religion.
we
have
been
conditioned
to P.ass on the God-given or natural

the

reign

well Address;

Declaration

While the emphasis

The

ment.

the

Concepts

The Founding Fathers rebelled
against the established disorder of

rational

The

the

was

had

political masters.

Our

Thev tried to

which ended in the

was to
be kept within bounds by
conforming it to the principles of

ative and productive

social

control

a

PettY political tyranny. But the
real American revolution began
government ownership has grown
long before our Declaration of
rapidly so that at present Federal
Independence. It began as an idea,
projects, built and building,
It was a religious—not a political
amount
to
about
15.2%
of
the economic
order" represents <our -^idea, The real American revolucountry's total capacity. And by livelihood, and whoever controls tion manifested itself in the 18th
1960,
if
state
and
local
power
our
livelihood
has
a
powerful Century as the political applieasince

result

Napoleon.

not be violated"

redemption.

revo

tossed

historicarex

completely'

had, our forebears established a
society whose
political
agency

we will be in a better position to

will exercise control

power,

limitations, y / *
Having wrested their independ¬
ence from England
by a bloody
war in which they risked all they

prescribed

the

of

a

a

ago

completely nfew society one
sought to emphasize
the
primacy of the rights of man
bv
denying the existence of God

phrases as
"Congress shall make no law"
"The right of the people — shall

price

'

here

which

carefully.

their

to

not

k:n

vs.

The

electric

and

establish

only as long as they were

exercised/within

liberty for all.

1906

sell

have

tained

the basic concepts upon which our
forebears erected this nation. Then

that

u:q

Collectivism

ment

and

we

religion and
perience overboard.

uniess

clear

now

government
ownership
utilities; and they saw no inconsistency in this. As early as
generate

decades

i

determine

of

to

en-

by obtaining -a
privileged■»sanctuary,

I here is a rebirth of

Government

•

course;

both

government, obtained by dele¬
gation
from, the citizens,
were
provisional. They were to be re¬

over

been

might

we

:ii

vocated

undertook

edging

claimed,

Federal

suicidal

a

of

responsibility to secure
"the blessings of liberty for ourselves and our posterity;" that this
deterioration, if continued, will
lead ultimately to slavery; and,
finally, that there is a way mut—
provided we are willing to pay

form,

disaster

is

«

in
one
breath, to stand for free enter¬
prise, but who in the next, ad¬

the

recent

show that we

self-government launched

generation

a

have

us

raged to think

But
Admiral

power.

they

as

at large.

than

more

some,

jo-

011

v;

strict¬

demands that we, too, be willing age the individual to develop his
to pledge "our lives, our fortunes God-given talents to the full by
landscape like a gigantic ice- and our sacred honor" to regain providing maximum personal
Its progress has been uneven, and preserve our freedom, as was freedom of choice with a collat¬

)ur

earliest

in

sympendemic disease which

collectivism has been

socialists.

There

serious

the country

sbcializers''" in

public

of «business

but the advanced

are

For

the

/ ■"■■V'-y; ■'

yielding to government
.

while private business operates in
atmosphere of Congressional
criticism, * hostile' suspicion, -controls, punitive taxation and costly
intrusions by Federal inspectors,

afflicts

target of

The1

in

been

an

degree.

same

that

lvmetitioii with its'own citizens;

toms of

the

our

*

individual

different ' kinds'
'•<

losing

we

•

.

indeed

are

•

are,

.

to

'

your

do
have, at

least

first

.

prob¬

lems

Are

•

•

political, social,

—

and

It is my purpose to

from disaster to tremendous spiritual growth
productivity, and world moral leadership.

industrial

some

events

world-

recent

of

heritage of liberty? If. so, can we
reverse
course, and what is the
price we must pay to correct past
errors?

police state. Prescribes five steps

v

,

light

suicide?

"

of

Lowell,

military —and our
panicky reaction to them, we may
well ask, "Is our American Society
now in the process of committing

our course

and material

.

.

the

economic

get us out of this1 "morass" which, he says, if done will

change

-

President

and

will

the

Harvard University—lawyer, edu¬
cator, philosopher, and student of
history—made this statement: "No
society is ever murdered; it com¬

shaking'
v

people eagerly seeking unearned government

accelerated pace towards

our

late

In

/ hand-outs; and deplores "pseudo-charity" by government and
;

losing

are

mits suicide."

,

about number of

It appears

that

the

Power

protest.

a

ADMIRAL BEN MOREELL*

»

;

accept regimentation

Board, Jones & Laughlin Steel Corporation

By
Chairman of the

o,;

we

1955

Members

209 SOUTH

LA

oj

Midwest

Stock

SALLE STREET

Exc'nanae

CHICAGO

an

Number 5752

187

Volume

.

.

.

The Commercial

and Financial Chronicle

29

(2741)

agency responsive to the people,
whose limited function is to pro¬

God-given rights of in¬
dividuals. all individuals, from in¬
fringements by others, all others?
Or have we come to look upon
our own creation, government, as
t h e
all-knowing/
all-powerful
deity,,, the
gold-plated calf, at
whose, altar we must worship if
the

tect

we

be

to

are

housed?!

fed,

clothed

and

that there are $495 billion
contingent and "moral obliga¬
tions,"
i.e.,
actual
or
implied

in

guarantees
•The

of'

States

glaringly obvious.
approximate gauge of the

tion becomes
An

Government

and

owns

the

land

Continental'! United
has

now

total

real

property with an acquisition cost
of $42.9
billion, marking a $2.9
increase

functions

present situa¬

Gov¬

vious

year.
some

commercial

inevitably curbs

individuals.

omnipotent
reasons,

are

It

social

government

an

he contends; first to

cope

threat

of

abroad

the

imperial

and

second, io
depression
adequately with

danger of
To deal

fallacies

contentions

com¬

in

a

each

would

of

these

require

a

and

op¬

business

and

more

the

over

owns;

3,000

the

liberty

need

two

munism

at home.

the

we

for

the

avoid

But

separate speech, if not a book. I
pave
discussed
these
issues
in
other writings and can do little

facilities,
carried

disease

pre¬

its

and

on

by

major operating units.•
Our

this
of

with

acreage

standards: and

our

Federal

one-fourth ; of

erates

a

the

Federal

about

fundamental question,
but as soon as we ask it seriously
the contrast between
our
early
This is

by

ernment.

billion

V

,

found

"is

here

than

indicate

a

will¬

ingness to tackle them.

this

"What Tthe

point

World

'

human history,
nition

of

other
of

the

fraternal

a

Two

Rationalizations

of

from

our
ignorance have
catching up with us.

Numerous fallacies

recog¬

dignity of man—in

words, the terrestrial hope
in the Gospel?' Such a

reaffirmation

of

thh

ideal

would

over

communism

be

a

>

A

told,
bumper

for

are
a

of

way

endlessly

are

crop

in¬
of

babies will insure continued pros¬

perity—in spite of
that

victory

the evidence
in

increases

population
home -do not automatically result
in
and abroad. It would also permit greater economic productivity; in
the adoption of a sound policy of fact, they may have an opposite
national defense, because under effect/ as in India and China.
modern

mere

both {at

conditions the

of

defense

country is based

on

operating in

free economy—and an economy

a

is

have

We

;

virile

a

free only to the extent that it is
not subject to arbitrary political
intrusions. Which brings us to the

There is this much

that

stance,

American

major

a

We

repeated.

men

industrial machine

Answers

natural law, but the consequences

follows:

as

expects

America is that she keep alive, in

our

1,937
"

political

confirms

conditioned

been

to

believe that payments for not pro¬

ducing goods and services are just
wholesome and just aS sound
economically
as
* expenditures
made to produce the goods and
as

truth in the
degree tp
which we have de¬ elephantiasis, as is clearly indi¬
first contention: If we grant that
parted from those standards is the cated - in the following official
services we need and want.
the United States have a divine
gigantic growth in size, scope and statement made by the late Row¬
second objection, that we need a
We are told that military ex¬
mandate to police the world
power of the Fedeial Government land Hughes, at that time Director
big government to keep business penditures stimulate the economy
which
means
unlimited
com¬
with the inevitable, attendant of
the
Federal
Bureau,
of
the
mitments abroad of our resources, operating in- an orderly fashion and induce prosperity, in spite of
shrinkage of state sovereignty and Budget. He said:
and in the public interest.
the fact
that
they are, -on the
our
money and our manpowerpersonal liberty.
,
%■
"The
Federal
Government
V:

,.

—

—

,

Let us look at some of the latest

statistics in this area, compiled by
the Second Hoover
Commission.

is,

among

other

electric

things,

power

the
producer

largest
in the

then

it

follows

that

we

far that the figures

were

Federal

74%, state 13%, and

local 13%.

debt,

$275
billon
the
Hoover

officially de¬
in
national
Commission

going further I'd like to

recognize
often

two
objections
raised at
this

which

point,
frequently by the same person. He
admits that our
government is
enormously overgrown and that
are

In addition to the

clared

Before

a

wide-spread

In order to

whole, almost 100%

our

present

of

economics, finance, science and
technology, and thrqugh. modern
developments in managerial skills,
the

economist

one

"We

appear

White

book,

Maritain,

"Reflections

on

America,"

it,

expressed

to have developed

Father

will

take

care

mistakes but will absolve
their

a

of

us

from

And not content with
their

people"

There is

no

evidence in

history

mortals

gods

or

power,

is operated

like

and

supermen,

the

wherewithal

petual

you

boom

by

or,

not by

me,

either

has

intelligence
to

which

ordinary

generate

prevent

Government

can

economic

the

the

or
a

per¬

depres¬

delay

or

by
cannot

processes

its

interventions; but it
suspend the operation of economic
laws.
We may choose to ignore

restricting^

"doing

for

good

America,

en¬

our

"Dealers"

are

now

busily engaged in expanding their
activities on a global basis — at
the

,

American

the

of

expense

taxpayer!"%f.,y
And

v

to

so our

the

digression returns

us

main

question; the extent
of our defection from the original
American system.
Consequences of Defection from
Basic

logic that government,

after all,

at

to

thusiastic

It
or

efforts

consequences."

accelerate

Jacques

has

everything—that he will not only
foigive our (economic) sins and

sions.

philosopher,
in his recent

can

childlike conviction that the Great

of. the American ideal. The world-

French

Government

Federal

spark booms, prevent depressions
and control the business cycle. As

largely lost that place, and can
regain it only by a reaffirmation
famous

the result of vastly

as

non-produc¬

tive.

increased knowledge in the fields

implement

country, the largest insurer, the foreign
policy Washington ! must
1910, the Federal Government largest lender, and the largest have unlimited
power to conscript
cost the average American family borrower, the largest landlord aiid
both property and people. But if
$38.00 per year; in 1955 it was the largest holder of grazing
land, our own
government
exercises
$1,600, an increase of 4200% in the largest holder of timberland this kind of
power over us' we
costs while the population was in¬ and the largest owner of
grain, have installed a kind of domestic
creasing only 81%. During this the largest ship owner and the totalitarianism
right here at home,
same
period
the
Federal
debt largest truck fleet operator. For a first cousin to the
thing we profess
grew from slightly over $1 billion nation which is the Citadel and to be
fighting.
to $275 billion—and the Federal the World's principal exponent of
We
should
not
flatter
com¬
payroll (civilians only) from 384,- private enterprise and individual
munism by imitating any of its
000 to 2,362.000. At the same time initiative, this is an amazing list."
features. As a citadel of liberty,
the
Federal
Budget grew from
The increase in the size, scope
America is, in Lincoln's phrase,'
$639,000,000 to $65 billion, an in¬ and power of government raises
"the last best hope of earth." We
crease of about 1,000%.
the issue of personal liberty, for
are only as strong as we are free.
In 1916, the tax collections of the history of liberty, as Woodrow
It was our ideal of liberty and
the Federal Government amounted Wilson reminded us, is the history
justice for all that gave America
to only 23,% of the total tax take, of the limitations placed on
gov¬ its high place in the minds' and
state taxes being 12%
and local ernmental power. As government hearts of men all over the world
taxes 65%. By 1954 the process of expands;' the liberty of every one
during the Nineteenth
Century
centralization in Washington had of us contracts.
and
until
recently.
We
have
so

to be

seems

belief that

In

progressed

There

cannot

have limited government at home.

Federal

denied

its

doing

size

that

has

Government

extended:
While

Concepts

be

cannot

and,

the

vastly
powers.

it has both under¬
mined
personal liberty and the
political, integrity of the 48. states.
so

But that is not all.
The

■?

growth of gov¬
ernment has imposed a heavy tax
enormous

burden
even

on

that

sufficient

every

citizen. But not

excessive

to

pay

taxation

the

Continued

on

is

mounting
page

36

MARKING 75 YEARS OF GROWTH
BY LOOKING TO THE

AS

$31,450,000

^

in

new

equipment




budgeted for
continued

in 1957.

Columbus

$60,000,000

and

expansion.

FUTURE

+

S

^

Excellent
for

returns

long-term

investors.

Southoffi Ohio Eloctric Co«

30

(2742)

i

to

Better Selling Is

Must

a

By C. A. TATIJM, JR.*

personnel, and setting
On

exist.

the

budgeting

i,
f

*

^

tention during, the last year.

v
.know the
plans of our comof

many

detailed

sales

;

.

us

• are

tomer, employee and publie

convinced that to meet today's

We

•>

history of the electric iiir

dustry has been marked by
of

the

most

aggressive,

salesmanship

i^t
!

rates.

>

.

;

.

>

he'd

hand,
industry

could

relied

and

.

.

And

other
our

.

ou"ufacturer

wants to do!

to do,:or

If your company is typical; he s
operating within budget and man-

.w-

r

.

h

•

.

his
accomplish

only

on

w.

.

lose.

That
It

happened to Napoleon.
to me we might well

even

seems

double

general. For a long time now, the
electric industry has had the wind

additional

big a budget, what
to increase the sales

surge

or

.

every

nine years
or
.

to

.

of us
might actually

a

back.

"front

the

are

during

haven't had
much

as

to

use

time

we

heads

our

as

did.

once

we

this

doing

Maybe that has given other industries the opportunities to move

be

job,'..

up

,

in

But
to the

m e

d i

o

Tatum,

crity

trie

eventually
catches up with you.
a brief story which I

this point.

trates

For years

the

Let me tell
think illus¬

help thinking back
selling job done by the elecr

industry in the past
things which

Let's

British

military

just one
laundry equipment.

Selling

his¬

from the time of the Phoenicians

was finally struck by a pat¬
which, he observed, happened

again and again.
A military

He

would

too

little

time.

leader would emerge.

have

few

too

equipment,

So he'd

men,

be forced to

his

use

head, to overcome his bigger and
stronger adversary.
He

washer

or

near

it

know it

be

$50?

built

Of

a woman

today.
anything

for

It had

not.

course

have that

We

sales

to

carry
a
price ticket
neighborhood of $250.

in

the

service.

this

amount

This

is

added in

one

and

year,

have to sell, of course/
is the time of our generators. We
we

our

it—as

much of it

He would

mies

and

try to divide his
them

take

on

ene¬

at

one

a

washer

raised

$250.

time.
would

He

and-drag-out
more

avoid

knock-down-

engagements.

And,

often than not, he would win.

Then
when

.

.

.

this

Liddell Hart found

general

grew

desirable

so

their

That

The

was

*An

address

Annual

10,

by

Mr.

Convention

Institute,

.

.

to

sales job.

that

campaign

of

im.

.

.

Tatum

before

the

Mass.,

*

•

4
Customers

induce

can

we

industrial

ent
.

and

our

pres¬
pres-

comme
■-rcial

,

customers toseive

busi-

us more

nessI don't

I

don't have to remind you who
"nursed" electric refrigeration into

wide

use

.

.

.

bulbs,

years

...

occupied

I

we

am

all

induce

we can

Pres«)t customers to buy more
clecti ic power than they can use.

But we can do more than most
door-to-door,
af aie ^oin8 1°
them rea1
son

almost

to

aware

are

.

.

.

The

how

pre¬

and

have

and

else,

buy

more power.

thing, more
which will help

than

one

tomers

use

more

mation—or

our

is

power

electrical

serious

a

don't
our-

capacity

or

;

,

television,'; washers,

rnore

m

all
cus-

auto¬

moderniza¬

f

in

and

this

be increased 50%

four years.

.

,

lack of

.

inspired

and

inspiration
get if done,
j

enthusiasm to

But that determination

faith

.

job
can

v

.

.

.

that

.

that inspiration and en-

.

thusiasm

.

.

must

.

from and

come

be transmitted to

inviting road

great,

a

■•

,

done

be

)

need-—in my opinion—

down

is

.

can

next

lighting it

for this pur^.

reaLdetermination to get the
lack of faith that it

done.

-

n rr-*

.

the

the

use

The only shortage that could
possibly hold us back is lack of

to greater
•

alone

pose

444;:- 4*,- 4

■»

of

needs and kwhr

4 and they are

profits.

-y:

manufacturer reports that
survey shows the average
has ,25%

home

the

speed our progress in the right

.

livable.

their

aiiH

•/.;

dryers,:-and

housework easier and iheir homes

this

in

friends'

•.

other appliance' that makes

every

must-have 4; One

expressways

we

direction

your

own

com-

panies to get the job done 011 the
local level. By the same token it
is only through you that the job
can be done on the national level,

sustained

selling effort for theTo start the ball rolling on the
a dynamic- program, local level, let's tell our sales deof market
expansion
the partments to prepare an ambitious,
greatest display of selling enthu- far-sighted, long-range program of
siasm ever seen by our organiza- selective
selling
designed to
tions and our industry.
load our systems economically and
Quoting
the
words
of* Phil thus aid in sustaining low rates

industry

'.

.

.

.

.

.

Powers before
ference in
ago:

will

ficial

.

in

.

use,

a

.

.

.

and with sales

higher than

ever

goals set much

before.

bold

a

effort
a

.

con¬

.

every

individual

their

sales

few months
r

a

.

What services we decide Jo pro¬
program that mote, of course, will be a matter
conceivable bene- -for local determination. But the
with opportunity for field appears to be wide open. ,
companies to pattern
Anv
nrnuram
souncllv con-

need

sell

the EEI

Chicago

.

"We

who sold electric

or

ago.

Now

June

that

mean

We

Survey after survey shows that
consumer
acceptance of electric

ones say,

want

.

First,

and to the utilities.

J

7

to

open;to

are

Industrial-Commercial

Edison

of

Boston,

•

avenues

us:

the

so

revenue.

Two broad

wide-open
What

.

big and

1958.

T

$50

paved the way for many
appliances which are now

light
26th

to¬

women

from

good

a

of

.

Electric

that

sights

success

got

automatic

portant to the American home

strong, and had plenty of men and
munitions, he gave up using his
head
t
forgot his resourceful.

that

have

onTiciT
residential TipIH
field

as

itable

manufacturers

We. still

capacity.; sales

excess

of

distribution problem.

.

gether

made

*

Hun-

.

So—let's sell

any¬

this

■j°b«
appli¬
plenty of materials for
Consumers have plenty

selves into

approximately $4 bil¬ ticularly in view of; the job being
companies' money; This done by the gas industry./
must be put to work. To do it, we 4" So T— we have these two broad
face a marketing job—for; which
avenues open to us — the indits-.
better selling is a must.
trial-commercial market, and the
.".J

ties

and

a

our

What

do

selling

represents

lion of

.»nd imaginative ways to gain his

and

building.

to

abundance

of money in the bank.
have to be afraid of

exclusively electrical manufactur¬
ing field. But even these are gfet+
ting more: than a little disheart¬
ened
over
our
apparent lack of
interest in
merchandising, par¬

companies.
greatest capacity in¬

the

shortages of

no

an

ances, and

1110,1 e suPP°rt from you.

by the electric

crease ever

and

.

appliances is at an all-time high,
Customers <>«want S more electric
typi- 5 kitchens, air - conditioning, color

•

■

ap¬

victories.

ingenious

is

out of

ouUtKatytoiness; The remaining-

million kilocapacity will befput

Of

proves

concenoiini.u
should fire

net

a

cat dealer*atJess>than 2%.

This year about 16

added

ah

profit, of less than 1 %; and

decision, someone will have to do. in effect,: that if you
some very specific sales planning',
market developed, we1

new

.

need

estimated; that the typical

dreds -of-dealers have'gone

cannot;store

Did that stop the electric indus¬

is

It

potential in

in order to carry

But,

simply

'

distributor -is, operating,

possible—and convert it into prof¬

to

resort

enthusiastic

too

.

of

use

try? You know it didn't. The utili¬

would

be

to

about selling' electrical appliances
exclusively, we cannot be too
critical.
Their
concern V is
not

hands.

our

in

perfectly good electric

we

as

Could

triple the sale and

even

proximately 12V2 million is being

time when

a

t.

are

we

There

.

that appliance in our territories.
Just by deciding to clo it!'

watts of

washing machine of the early type
for around $50. Then the industry
came
along with the idea of
the completely automatic clothes

too little

or

was

could buy a

today.

He
tern

There

are

we

There

logically with kilowatthour sales,
ances
and merely by deciding to .but with making a merchandising
erely
do it, could start the planning and
profit,..which iswgetting harder
y.
programming that would double and harder to do.

auto¬

4 Commodity

of history,

campaigns

to

—

Higher Priced

a

know,

example

thing

not. seem,

in a unique
position. Any of us could pick any
one of those low-saturation appli-

on

.

have

great load builders.

consider

torian, has been studying the great

down

.

.

the
many
turned into

matic

might be surprised.
The rewards could be startling,

*

No

ke done

4 If. distributors and dealers do

You

or

you

imaginations as to what might
by the eiectric industry

our

spectacular promotional
at this time must come from

elsewhere.

of electricity in our markets?"?

can't

I

Captain Liddell Hart,

famous

military

areas.

some

And—here's

the danger—

as

could you do

You

remipd

.

trated selling '.
trafpd spiiina

..

.

pretty medi¬

ocre

-

We

j.

Maybe

many

Still

its

runners."

too

and

.

.

eight

every
.

.

twice

Jo

once more. the power of

a; profit of around z /o on saies.
Consequently, they point out, any

if you called

take note of what happened to the

every 10 years

happen tomorrow
in the head of your
"If you

would

„

This

w?lch '3^Vfo«y

sales department and said:

. .

.

.

often than not

more

...

to

r

Big Potential Demand and
^
Material Shortage

'

_

inadequate today.
What

need

our friends.in the gas industry.

-

'

'

c

.

that were' -too * * Appliance,
manufacturers are
and certainly; being
caught in a cost-price

limitations

power

don't

about what has been achieved

how

knows

had

size and strength
his objectives.

industry has

any

On- th*1

seen.

some

effective

ness

seen

Jty;:

I

small ten years ago,
The

have

what, better-sell¬
ing campaigns have done fn other
fields.
/, ' '
,

i

rela-

tions."

.

national

,

.

*
situation, our industry should proof us have examined vjde more initiative, more promothe philosophy behind the budgets /fional leadership and more ^ pro¬
-! of our sales departments?.;;;/J
motional-money.
X.
;
'"

'

,

rapid growth
than in the past by running ahead
of gas and other competition
more

Development of this market .in that will produce a higher degree
the future is a job that we must of diversity, . . . that will make
do to a greater extent ourselves, for assured and sustained profits
The
electrical
manufacturers • • . and that will improve cus-

with

point

cannot

stations

.

will provide

new

management function—an

currently

and

the fluctuations in earnings with seasons
The- late and economic conditions
that

How many

a

economically and sustain low

systems

we

Thursday, June 19, 1958

.

that will diminish

' 2.

1

panies?

dollars

more

°

creating

and

.

.

factor on facilities

,

really needs attention.
of increase of residential load has
have to sell* begun, to reflect this Jack of at'

How

level, too, the Texan utility head
prescribes a well-conceived program to back up local effort
and tie-in with manufacturers and others,: designed to load
,

.

.

finding

one

us

higher sales goal, to take advantage
of tremendous potential demand and no material
shortages said
to

and
and the cost of
.

.

.

pride.

for sales and advertising, increasing sales force and calibre of
its

.

susceptible to economic readjustments.
V * Vi
Yet here is a markeL .which

and

...

and taxes

..

important one—to which many of

>

inspired and sustained selling effort in the industrial-commerHe suggests

.

rate of return

is

gas

cial and residential fields.

with capacity

.

.

markets for what

industry competition has achieved and
what happens to those who become big and
successful, Mr.
Tatum urges electric utility companies to go all out in an
/

.

But

Dallas Power & Light Company, Dallas, Texas
Mindful of what

be

construction

money.

President and General Manager

J

and Financial Chronicle

The Commercial

&

to

particular
that

program

constantly

needs

will

result

improved

ceivJJ

0Uo-ht

to

be

®

'

'one

good for

Continued on page

load

tion of plants.
A

TWENTY YEARS OF PROGRESS

great

work

many

right

automation
-December 31
1957

Utility plant

at

original

cost..

capitalization

revenues

Net income

$70,941,692

49,000,000

49,615,000

44.1%,

69.9%

A

number

automation
one

.

.

of

of

years

was more

more

$

Why Investment Dealers Use

<►

t
*

Public Utilities
•

utility

novelty,
company in the East
airplane-load of. execu¬

an

44.9%;

54.3%

54.2%

21,138,000

22,007,800

a

79,813,742

20,163,531

19,866,563

for

us,

90,301,531

91,489,363

our

a

37,991,605

17,799,800

5,510,313

2,187,252

13,687,342.

tives

out into

model

To

the

Midwest to

them

interested

the

the

reaches

in

FORTNIGHTLY

is

and

con¬

....

the

only

magazine in its field covering finance in all
branches of the utility industry.
/

we

into

the

plants

on

our

sys¬

aggressive program
modernization.

We

fortnightly—

FORTNIGHTLY

executives

Because

see

really make this idea work

tems with
for

•

plant.

should fully organize
people who know some¬
thing about automation, and send

the

cerned with financial matters and

own

14,372,120

Because

when

ago,

of

to

fHWHWWHHWVHHHHHWHHHHWUWHVWWWil

power

flew

86,500,303

.

the

modernization

try, can do a great deal
push this idea.'

246,459,518

preference stock..

Common stock and surplus.

Operating

$111,192,240

Or

at

are

promote

I think, we, as an indus-

41,391,656

Preferred stock

Total capita) and surplus

1937

110,882,000

.

% Debt of utility plant

Convertible

1947

$287,076,435

38.6%

Long-term debt

% Debt of total

plants.

—

forces
to

now

an

simply need to do

more

a

imaginative and creative sales job.

During the past
dealers

ment

display

nave

year,

used

leading invest¬
FORTNIGHTLY S

numerous

the

to provide .information about their
utility industry, including the market¬
114 billion dollars worth of bonds and

pages

services to the

ing of
over

over

7 million shares of stocks.

',

President

Residential Customers

NORTHERN INDIANA PUBLIC SERVICE COMPANY




Hammond,

Indiana

Send

\

Usher's

Second, a truly great opportu¬
nity beckons to us in the residen¬
tial field

.

.

.

including the exist¬

ing home market.
which

is

most

This

is

productive

a

field

of

net

utility revenue, and which is less

for

r

332

our

brochure "Here's Proof" and

Statement

our

Pub-^

of circulation and distribution.

Public Utilities
Pennsylvania Bldg.

FORTNIGHTLY.
Washington 4; D.

C.

J^wwvvvwwvwvvwwwwvwvvvvvwvvvwvwvwwvvvv*wv**vV

187

Volume

Number 5752

The Commercial and Financial Chronicle

...

(2743)

industry associations.
vourmeeds

are

But. many;

By Si.L, DRUMM*

giving

f:

■

decade, raise

estimated $123 billion of

an

off government

stave'

lags during inflationary price rise.

out

having

as,

member should
•person

check list of things

challenge the industry and should be solved; suggests

•with

examples of better methods that,could be more wisely used;
and urges more extensive participation : in, organizations* of

of

So

the

right

be

handle

can

such

that

whether

industry the spotlight has
been? on the solution of problems

fully

our

nan

cmg,

^

*

ft

cmp

our-

•

^
•"•"'

of

methods

own

good "as they

as

are

be.

can

-

We should ask ourselves whether

in. the fields •of engineering, con-

struction;fi-

our

methods

are

good enough for

today-^-wvhether'-we are

-

out

methods

;

we

want

that

the

alone

good man¬

a

*

c

The

second

that* the

t ions

and

to

as

we

is

needs.

that

toward

well

As

the

more

we

grow,

trend

it

will

decentralization

activities

*p o 11 c i e s;

,

organization, no. one can afford
AbeTuxim#: of waiting for years

up

*

we know-must

?r

„

...

xr

•

is

S.

L. Drumm.

a

Top executives can't afford the-

.

the

,,

operating

districts,;to build a fire-prevention 1

care should
be taken to move
commensurate authority, and there

never-ending

to

suggest

that

we

that the caliber of

So

the

that

to

cuwuundi

aw-

mauve

ana

aaequaie

conuuis

without'changing decentralization
into abdication.
«

third

help

Plan Well in Advance

The third generalization is that

our

the "sine

as

that

vnu
you.

should

We

whether

ask

ourselves,

vour

nrpa
area

ready

make

-

-

needed-

the

for

ower

make

to

for

♦

equivalent of the electrical facili¬
that'have been building for
the

are

we

the

compete favor¬

of

by

and

staff

-

por

techniques to bring

about

degree

linebetter
and
increased
policies,' proce¬

responsibility,

.

a

of

the

jn

management

ther public,- to

level

enable

us

to

.7

should

work

ever-

only, but rather the entire upper-*

which includes most,
To attain opti-'
mum
- overall ^
efficiencies,
top ^
»' management " should
constantly

.,1979 as confidently as we are
saying today—Power Is Our Busi•

•

lastingly at it. By "top managemenf' .we do not mean presidents

say

in

•

to be out front
methods? it? uses, its: top
company

of-efficient
operation, with concomitant low
rates and good service as a firm
basis for earning the support, of

ness.

less decentraliza-

dwarf what we are now raising.;

of modern manage-

rnent tools and
a

or

in¬
going

functions,

clear

An industry that is under un¬
remitting-attack by government
power zealots should, continually

such

come

gineering y decisions based upon
vision, readiness to change,and. a long-look ahead; and: need •
for raising sums of money that

razoivsharp.

use

may

dures, and standards; need for en¬

*

make full

more

communications,

tech¬

niques

various

codification

1979

money

for

toward

continues

should keep its management

new

of

(ion. with clear definition of

to
double in size every decade and
that will need an: estimated $123
billion

growth

cluding manning; need for

support of the investor,

that

times that

making substantial

for

bility

money

industry,

in

face

we

changes in organization structure
and
in
assignment of responsi¬

market by ob¬
taining operating results that will
the

this

With

Operations
to

century;

that,

present.

need

Pressures Demanding Better

ably in the

about-four

to

size

efforts match

the opportunity and the challenge
of operations improvement.

continue

a

beyond

prospect of adding facilities
approximating
twice 'those
we
now. have,, bringing our electrical

"farming" as well as we know
In short, we must be alert
our

decade

the

how.

that

of

three-quarters

the

that

sure

to

In

the next decade we must add the

we

spotlight is there and that

.

team

jf not all, of you.

motivate, • organize, plan, prod,
and
control.
Otherwise, suchoptimum efficiencies will; not be
attained.
But with leadership
and motivation the search for better. methods becomes part of the,1
provement is an outstanding area company's way of life. Don't you
in which management is free to agree that that's the kind of leadmove.
" j;
.,
•••-•
ership it'takes to make a. comThe methods used in our in- pany's top management "tops ?
In

industry

an

whose ;wages

are

^largely subject to negotiation
whose prices are regulated,,
with a regulatory- lag that-works
against it-in these days-of con-* •
tinuing
inflation,, methods
im-

and

■

CBWRIL MD' SOUTH WEST C0RP0R1TI01W
Wilmington, Delaware
Central Power and Light

Public Service Company

Company

of Oklahoma

\

dustry
That

Each of us is fortunate in that,

constantly improving.

are

should

not

probing, in.each of

stop
our

us

methodsimproved'

in addition to the better

from

companies,,

we

ourselves^ develop,

>

'■
y

widAv

Sotvp

nrA
are

comnhnv's

Continued

ties

an

exr-

new&r

df

siei-n**

using.

you.

It

so, you

search

will

in¬

effi
efficiency

us^

i
in your

nf Pftm'ranv vAsnnnsfhi
of company responsibility. If

enough for .tomorrow and, if not,

sure

actively search out
improvements for ourselves. The

earn

isre~

mtehf*' "he-riefirisllSiR

and to study-them for

too,

methods will be good

our

and

To

few

better methods that

bringing about improvement?

Not at all, be¬

changes. ; Our " growth tends
make some methods obsolete.

sure-

a

the

of

niro'n/iw
already
Others may be of help: to
you are not already doing
may want to consciously
them

non" for

qua

piecemeal, that we be quick
to study the applicability to our
companies of new methods and
techniques developed by others,

to be

optimum

consider

some

more

used

are

trends*

than

is

us

of

be

crease

doiiig against our own
established '-norms
and
industry

that our
approach is comprehensive rather

urge

generalization

assure

methods

out

whole

would

of" being

that

pro-

and a better-equipped firer
department. '
•"< vVgram

.

obviously be
But it is to urge the im-

portance

.

,

•

that

untrue.

service

personnel practices are free portunity., to exercise their, capac- to mimimize errors, decisions that
JjjwiiYiioo*' and Tnnlrinrf nn+i1-': Ay Slid tO grow Slid DrO£!reSS! 31ld JIVA!' lYinHp nil Si. HflV-tfl-flflV flllfl
barnacles; ntirl making opti- ltV an<* to Cl'OW and progress; and arc made on au day-to-day and
mum
mum use of labor-saving devices? Awards commensurate with their
year-to-year basis should be made
Are we'usirig controls that really achievements. ..
T
v ; against
a backdrop of studying
tell us how our various company
The importance of having the and planning ahead in all areas of
units
and
our
companies
as !a right kind of organization struccompany interest and should be

continuing

for the better.

cause

such,

to

is

of
Of

management has not3 been chang¬
ing

of

as

and

'

and

not

or

esiaonsnmg

.

;;

haven't been improving our oper¬

ations,

longer

even

inclusion

and

as

But

•

should: be given
development
period of years; op-

agement—presents

This

in

be

to

They

ciency through

-

especially

decisions.
should, through proper delegation,,
jf responsibility is moved, out make available the time needed

searchingdeath^and retirement to;open toward

improvements?■.and

•:

man-

the
and

__

f standards; Simplifying/procedures; -bility, and the other qualifications
!keeping;tbUr^marketing^method;s: necessary^do . achieve managerial

•?

—y

opportunity
challenge.

longer,

Now let

■

are

planning
of
years' variety,

talking gib out

periods

amples

the increasing
of our el'fi-

better

do

five

to

sometimes

Improvement)

single
phase- of : our
c o m p a;ni e s?'

we

-r.
who ;tralization is indicated, to get the suits, we review the adequacy and
organization/structure;;'program-^are.really , tops.
Using the most full benefits line-and-staff re- comprehensiveness, of. our for¬
ming-the reduction of excess per- advanced, techniques*, it. is possi- sponsibilities should be sharpened ward-looking objectives and plans.

a

improvement:^

•

company

marketing, personnel, ac¬
counting, financial, engineering,
operating, and power production.

inithe conduct:
of every

in

ourselves

.■■grounded in modern management put decision-making nearer the time to put out the daily firestechniqqes. In staffing the top point of action in order to speed with hancf extinguishers. But they

„

operations ;

our

ask

attempting such planning on a
sufficiently organized and com¬
prehensive basis.
Of course, all

fields

eye

well

generation and transmission.

by should be the appropriate increase
jobs: in accountability. If more deceni

whether in

we're

likely

up

v

on

might

certain physical facilities such

decen¬

an

to

advance.

three

whether

should

The way

plan it that way long enough

study and from having

well-understood separation
functions.
The

people

generalization

decision

how much

we

make.

nearly assure that important
long-range objectives are reached
and that things we would like to
happen actually do happen is to

tralize should not be left to chance
but should
result
from
careful

line-and-staff

competent'

best

to

companies
Decentralization Decisions

forecasts

the

on

We

organization structure, particularly the top structure.

it adequately.

for -fun

based

know how
more

assure

can

<our

one

eof drones and should be made

utility industry.

times-in the history

At various

if

{top executive staff should be free future

.

benefit to entire

depend
With-

a

agement1

be made in next twenty years.
that still

branches

well-rooted, strong, upright
can't possibly have an
outstanding tree.

Structure With Top?

•Responsibility

a

and

trunk you

-should be carefully assigned with
like things grouped; together and

Presents

limbs

for support and sustenance.

some

twenty years and that three-fourths of investment in 1978 will

of

the

People

leadership

made in, past

was

ture. can hardly be over-emphasized. It's the tree truck on which

;kind of top organization structure.
The span of responsibility of each

Mr. Drumm points out that

three-fourths of present plant investment

fit

Probably no single thing is so optimum overall results, the first
important in assuring this kind of generalization is that we look to

per

rate

overcomes

you

Y

by 1979*

new money

advocates* and

power

do

Staff Top

■

Utility industry is told of the importance of conducting a
continuous, comprehensive "operations improvement'-* and of
increasing its, efficiency to help: achieve doubling growth

all

our use.
and, are.
Before

examples, there
are three generalizations that will
.bear emphasis.

••

•''Executive Vice-President, West Penn Power'Company'
Greensburg, Pa.

Not

timely, for

31

;

.

r

V.

~

•*

.

c

26,^1"^
Convention, Boston, Mass.,-June 10, 1958.




'

methods developed and tested by !

others -are freely available to us
through the trade press and our.

Southwestern Gas and

Electric Company

West Texas Utilities Company

on

page

52

32

The Commercial and Financial Chronicle

(2744)

The basic
money,
widespread effort
concept of an em¬
.expository talents of high ployee information program is to
order.
fortify the employee with infor¬

Bioad-Gauge Employee
Information Program Is Mandatory
By CIIAS. E. OAKES*
'

\

Allcntown, Pa.

We

this

file, and supervisory, employees
public utilities as a great but still untapped potential to
impart badly needed insight about the essential facts of this
country's economic philosophy. Fearful of long-term problem
of continued invasion and growth of public power, the Pennsyl¬
vania utility executive makes clear how easily public utility
employees can reach a vast number of the public in a friendly
and intimate way to present free enterprise case—providing
the employees are well grounded about the subject.
Urges
upgrading employee relations and information, and outlines

look

Whitehead

once

said, "In the conditions of modern
life, the rule is absolute: the race
does

not

value

trained

intelligence is
'

I

we

ing

very

scious

the

observation.

ernment

happen¬
ings of recent
con¬

quer outer

have

made clear the

We

incidence of
s c

i entif ic

security. The
technological un¬

and

better practical
application of scientific principles
has

become

clear

very

to acquire such
should be fostered.
urge

These

and

served to

the

other

and

the

knowledge
events

bring forcibly before

us

truth of this statement in

ica and its institutions.
lack of real

a

in

And
to

the

as

But there

understanding of

ize

that

become

we

people

fully realize
That this mistaken notion is being
recognized is fortunate. But even

sc^ is the fact that the prob¬
spreading the knowledge

of

have here in America

is getting the more concerted
attention it deserves and
by those
who have the
now

understanding, the
ability and, presently, the will to
solve it.

in our industry for
been in the first line
by those who would

we

sensitive

their

to

motives,

have been somewhat less than

completely successful in translat¬
ing their objectives effectively to
the public mind. Couched in ob¬
scurities
made
possible by the
complexities of our modern soci¬

ety and abetted by the false cloak
of promoting the
public welfare,
these advocates of federalized hu¬
man endeavor have
accomplished

much.

depends

and

—

Without

passing

motives

whether
ance

or

and

nation

of

originating
in

on

people—
from ignor¬
malice—the

severe depression of the '30s and
the subsequent world conflict af¬
forded them unusual opportuni¬
ties, under the guise of emergency,

It

in

role
the

that

and

they

process

pass

to

an¬

government

economy .and the
and the impact

not be

can

assumed that

em¬

necessity
taxes.

for

of

Such

discussion rshould

a

and

others must be

many

in

any

to

acquired

by

use

ally has not
tively in the secondary school
systems from which the great ma¬

good

jority of our employees is drawn.
Therefore, we should start an em¬

number

Though

who

can

which

they

are

ployee information program with
a good
grounding in the essential
facts of our economic philosophy.

proportion
feel
investor
ownership of the
utilities is right—yet there is still
about
see

equal

an

no

a

in

way

concerned.

(3)

y.1

While approval of govern¬

ment

TVA

power,

has declined
with

than

1953—yet there are
out

one

they have

approve

1947 and

people knowing about

more

more

example,

since

some

TVA than in

say

for

three

of

who

opinion, neither
disapprove.

nor

110

of the

mation
of

basic facts with respect

to

the

profit that is being made by
American
business.
Many polls

have
cate

been

conducted

which indi¬

the belief that 25%

profit is
compared
with the
realistic figure of 4% to 6%.
study of the American eco¬

normal
more

as

by

its

member

course

together with

a

kit

demonstration

material for

a

materials, and
training school for

conference leaders for the conduct

training

is

It

amazing ignorance

an

recently been
Edison Electric

96-page illustrated booklet con¬
taining a six-hour employees infor¬

of the

is

for

One

has

program

companies. This is the "American
Economic System," embraced in
a

Suggests Educational Program
There

program

employees.

the

for

The subject gener¬
been taught effec¬

encompassed

worth-while

Institute

by Mr.
Edison

Oakes
Electric

To

ward

areas

program.

that the

necessary

of economics'be

broad

thoroughly

understood in order that more ef¬

fective training of employees
may
be continued in a specialized
pro¬
gram

relating to the utility busi¬
This

ness.
reason

is

the

paramount

that employees must thor¬
-

Mass.

to¬

move

a

socialism.

These opinions can only be due
lack of understanding by the

to

public

subjects of vital concern
industry. I cite these few
instances simply to indicate that
there is a major job to be done.
to

on

our

which

the

econ¬

to

1057

$22,024,248

in

which

the

company

member

but he

member

in which

the

company

impor¬

an

favorable

Management

creasingly

in

(1)

While three-fourths of the

the

acceptance.
is in¬

that

aware

the

em¬

of atomic energy to gen¬
electric power — yet only

the

narrow limits of evident cor¬
porate self-interest lie the broader

of

ones

state

what
have

and

down

come

kind

of

the

nation

depends

dividual—in

nation.

to

greatly
our

And

fact

we

on

case,

so

that

are

the

the

to

in¬
em¬

ployee—and on his economic be¬
liefs and attitudes. Therefore, the
electric

utility industry has an
obligation to inform first its em¬
ployees and then the public itself.
have

ernment

have the

immense

an

our

stake

in

business from gov¬

encroachment
means

this objective

as

of
we

and

we

accomplishing
have what is

perhaps the closest continuing re¬
lationship between employee and
public of any business in America.
To educate and to stimulate the
interest of the employee in the
our

tions

of

the

American

way

industry is neither simple

easy.

from

thoughtful

It

calls
our

for

best

minds.

It

one-fourth
as

(2)

a

of

our

and

source

natural

the
a

the majority of our
know that TVA pays

only

income

one-fourth

pays no interest

taxes

know

yet

—

that

TVA

the funds pro¬
vided by the nation's
taxpayers.

(3)
not

The

well

fourth
about

check
as

"preference"

the

many

means

will

take

957,514

$39,166,549

$36,357,860

Only

right

answer;

think that "prefer¬

providing

again

about

don't

they

is

one-

(4)

know

as

many

Other Income

31,032,222
S 5,325,638

even

The word "partnership"
less

understood

and

in

71.337

131,031

an

Earnings

Interest

$ 5,999,139

and

Net Income

Other

Income

Minority interest
Net Income

..

Stock

Balance

for

.

&

Common

of shares

Stock

information

employees is
sity, what can

program

an

absolute

246,272

$ 2,249,673

of

5 2,148,099

$1.65

$1.59

Central
'

Company
on

number

outstanding at end of

year

CENTRAL ELECTRIC & GAS COMPANY
SUMMARY OF CORPORATE EARNINGS

we

do and how

Operating Revenues:
Gas

us

can

949,089

Operating Expenses and Taxes

a

most

con¬

important phase

a

company's work.
The de¬
partment head operating
employee
and public information
programs
should have access

directly to the

'957,514

$17,142,301

Total

Net

515,£87,927

$16,193,212

Electric

for

neces¬

formation program should be
as

2,394,371

is

getting this job done?
employee relation and in¬

sidered

5

245,104

$18,845,441

15,492,120

Operating Income

15,332,750

$ 1,650,181

go about

An

1,752,806

$ 2,494,777

»,,,.,,...

Common Share

per

1,249,798

Gas

Dividends..

Electric & Gas

Earnings

4,147,177

1,954,561

for Central Electric

Company
Preferred

$

$ 4,449,338

5,396,975

1,549,801

Minority Interest...

before

Deductions

$

de¬

check the right answer.
With
the
evidence before

that

Net

it

what

fining it only 3% of the employees

of

33,298,441
$ 5,868,108

Operating Income

to

power

means.

we

Operating Expenses and Taxes
Net

schools ahead of other

or

and

users,

say

word

understood.

hospitals

S 1.512,691

Other Income

(including dividends from
subsidiaries)

Net

Interest

and

Other

Income

Deductions

768,421

869,661

$ 2,418,602

Earnings

$ 2,182,352

515,488

445,721

$ 1,903,114

Net Income

$ 1,736,631

top executive in the company and

Preferred

Dividends

preferably should have executive
standing paralleling heads of other

245,104

246,272

Balance for Common Stock

$ 1,658,010

$1,490.359

$1.21

$1.10

departments.
should
itself

also

This

department

presumably

with

employee

concern

selection,

employee training, position evalu¬
ation and classification and em¬
ployee appraisal.
1

most

15,887,927

949,089

on

contribu¬
and

Electric

resources.

While

Federal

no

recognize

fuel

new

employees

key figure. But beyond

a

Gas

use

community ence"

industry

im¬

for

employees of our companies say
they have read something about

is

em¬

it operates and in which

desires

ployee is

is also

of

The

need

$19,512,419

16,193,212

Telephone

They found that:

conserver

regarded by the public.
ployee is no|, only a

the

1056

Operating Revenues:

Total

atom

displays in the company
and his job find
expression in the
stature

show

EARNINGS

Year Ended December 31

provement.

erate

Employee

terest he

we

and Subsidiaries,

SUMMARY OF CONSOLIDATED

in

His attitudes, his knowl¬
edge of the company and the in¬

it

CENTRAL ELECTRIC & GAS COMPANY

Employees' Knowledge Is
Deficient

What people

company.

the

Institute

economic

the
average customer
and
citizen the employee is the

local

nor

before

Convention, June 11, 1958, Boston,




country this would be

on

Understanding

of

address

the

plays

as

one

nomic system.

about

economics

Annual

added

such

business

greatly

policies, in the laws

Down

restriction of the individual to the
*An

free

a

conducted.

are

to force the nation further
toward

26th

can

feel finds reflection

preserving

judgment

these

conceived

I

in

their

on

under

Boils

We

How Free Is Enterprise?
the

think

and

of the community and of the

omy

tant

like to remold the structure of our
American society. While we have
been

I

beliefs and attitudes.

people. Now, we
that this is not so.

have,

other;

this

our

many years,
of an attack

alter

to

Are our employees in the posi¬
struggle, we are faced
tion to give the public this infor¬
with dealing with the
mation?
Recent inquiries of em¬
most dynamic, most powerful and
important things in the world-^- ployees by Central Surveys about
knowledge
of
our
ideas. And what kind of a nation employees'
In

ings of our American system was,
perhaps, not wholly essential for

We

effort

primarily

rules

tendency to proceed on the
theory that widespread and com¬
plete understanding of the work¬

we

>

converted

product

presentation

competitive society embraces ethi¬
cal responsibilities which can not

and

there has been

the

of what

deeply

are

outcome

existence

our

national

lem

we

the

consequences.

our

more

au¬

without equivocation that the
leaders of our industry fully real¬

think

For years,

of

more

say

great.

mass

human

industry have been

our

the institutions that made America

the

democratic
of

fun¬

on

are

through from

ployees generally have a thorough
knowledge of the American eco¬

be denied.

past

its
broadest aspects. This intense in¬
terest in scientific progress has for
its basis the preservation of Amer¬

is

eco¬

consequent

and

more

concerned

need for greater

derstanding

of

philosophies.

national

our

our

in the forefront of this conflict of

Chas. E. Oakes

knowledge
upon

well

our

erosion

his friends

are

finished

sidered

months in the*

space

the

his neighbors,

to

and to the general public

values

by

materials

raw

the

into

oughly understand the over
all
(4) Although a good majority In a
thority in fields traditionally con¬
American economic system. Not
as
rightfully within the say that socialism would be bad nomic system, the discussion
only must they understand these
province of our state and local for the United States—yet only a should include such fundamental
basic facts, but they rhust also begovernments and of ever-greater little more than half think that if subjects as profits and the division
Federal
Government ' pro¬ of
domination over affairs affecting the
Continaed on page 50
income, with particular refer¬
duced
all
the
the individual.
electricity in the

The

to

and

of informa¬

source

which

include the creation of
wealth and
its sources. All these elements

(2)

the

of

will for the, company

reliable

a

ambassa¬

an

even

government ownership.

rights. We see the ever-growing
assumption by the Federal Gov¬

reality of this

race

with

a

electric utilities—yet there is still
over
one out of three who favor

governmental control
into all parts of our

life,

ideals

tion

first

be

(1) Though there has been some
improvement in the sentiment fa¬

may

and

dor of good

and

employees as a very
contribution.
It requires
a

will

he

turn, he becomes

economic processes

our

that

labor plays
that labor re¬
discussion of the
machin¬
the economic system

a

voring business ownership of the

be found in the

can

In

so

efficient company employee.

more

the

the

of

contamination

con¬

of

infusion

education of

mation

that

lieves that:

enterprise system free?

our

The results

nomic

all becom¬

are

ask: Is

we

concepts
political structure

1

think

point where today

the electric
must, and,
analysis we

ceives;
ery
of

role

damental economic principles of
public the American enterprise system.
Inherent in the process, he will
slightly. In spite of
what has been done in the past, be well informed on
every phase
our industry-sponsored
polls1 con¬ of the company's operations and
tinue to show that the public be¬ its problems.

economics educational program.
North

belief that

the

our

attitudes

suggested in-plant continuous, comprehensive

a

in

preserve

at

herculean

of

of

to

utility business is a
indeed, in the final

real

Mr. Oakes looks to rank and

A. B. C.'s

firm

are

task

public of

;

1958

and the proportion

through

doomed."

the

ence

and

can

Chairman of the Board, Pennsylvania Power & Light Co.

which

to

Thursday, June 19,

time,

A

Alfred

...

"The

Industry,
poration.

Public

Appraises the Electric
1955"—Opinion Research Cor¬

Earnings

Stock

per

of shares

Common Share

on

number

outstanding at end of

Number of Shares

year

of Common Stock of

Central Electric & Gas
Company out¬

standing at—
December 31, 1957
December 31, 1956

.

1,366.908

*

"*

.

1,351,951

33

(2745)

Z?JS Shvrra,:^ b®4 f,ame gT.i!,g sect.ions of the State- trie's
0t,„the„
a,ld he s walkl"S -and the country. . ...
:
tario.
the .harness shop-,-

Russell Plant, on Lake OnFollowing the hearing, the

w

Actually, Manresa-is not

-

'nulJc.JL011t3 Si d s5r?s2n® land, but
si
a tbih

A«d How Do We Get There?
/

puts it

:

By SHERMAN R. KNAPP*

.

x." Hartford, Conn.

,

president draws

Connecticut utility

securing—against great odds—a harbor

rience in

expe¬

4m^ommunfciSorn
communications.

to

There is

illustrate the point that (1) public relations

on

.

of public opinion. Mr. Knapp prefers the term "peopleowned" to "investor-owned" private utilities; finds diffidence

arena

line in the

a

one's
views

fight for legitimate beliefs by stating

as a

to

the public characterizes

many

far
toward molding public opinion in
our l'avor unless we are doing the
best

job

We

are

say we

Investors,

to

who

must

corporations,

business

safe

to

-

-

owned,
chers,

place and reasonable return
money.
In a way, it is

taxpayers, who

will

not

for

pie

long

hide

the

money

for

need

will

tions

in

if

much

inefficient,

facilities are
our
employees

if

or

inattentive

and

with

business

doing

cus¬

our

tomers.
are

as

our

much

public understanding, we
first understand the public
individual customers, and as

To gain
must
—as

vaguely defined national opinion.
But before I can raise the titled

subject of

talk, "Where Do We
How Do We

my

■

Go From Here—And

One

tish

considerable

a

freedom

choice in both quantity and
burn

up

have

by asking, "Where Are

I say

I cculiarities of

Well—we

We

ness.

the

sense

are

are

that

tt44iu„

Utility Busn ess

peculiar busipublic utilities in
in

we

a

(|rive

to

for

-

.

We

pay

our

taxes.

publicly regulated so that
for the services we
supply do not result in more than
a
reasonable return on our in¬
are

our

charges

vested

Incidentally, many
our industry who

capital.
outside

people

When,
across

the

in the

around

right

every

opinions

his

reader

its

flower bed

or

walks

arouses

^ ^0g
When the
Our

lights go out.

product, like air, water, and
js noticed most in
,

galt -n oatmeai
jts

absence.

enjoy

and

to

Great-

because

diffidence,

a

shot at the

^

begins

the

on

it with

can Prove

names> dates, and headlines.
It
happened to us—it could happen
to you
This is how it happened,
and how me met it by shaking off
"
1
112
"
our diffidence and going straight
to the

increasingly

How public can
as

serve

the

the public,
for the public.
you get? Yet we
by

ourselves

allowed

labelled

to

be

"private" power com¬

distinct from "public"
power
operations which are di¬
rectly or indirectly "government
power operations" and whose lifeblood is governmental credit and

panies,

as

freedom from taxes.
I

think

stem

*An
26th

some

directly
address

Annual

in

its

ago

in

decision
year

a

1957, the opposition still

con¬

tinued the legal battle by appeal¬

ing to

the Connecticut

Continued

Supreme

on

page

mn

$22,416,181

Gas

that

aware

every

34,198.802

Operating Income

119,036

Earnings
Deductions

1,609,491

1,312,093

$ 4,388,774

$ 4,045,761

1,888,321

1,829,166

$ 2,500,453

$ 2,216,595

244,724

245,993

$ 2,255,729

$ 1,970,602

Other

Income

V

Minority Interest

Electric & Gas

for Central

Income

Company
Stock

Dividends

Common

for

Electric & Gas

Earnings

88,881

$ 5,357,854

before Minority Interest...

and

Income

Preferred

31,166.588

$ 5,268,973

$ 5,998,265

Other Income

Net

$36,435,561

$ 5,879,229

Operating Expenses and Taxes

Net

962,073

$40,078,031

Total

Interest

15,316,761

930,639

Electric

Net

$20,156,727

16,731,211

Telephone

Net

m?

,

Stock

of Central

Company..

.....

Common Share on number
outstanding at end of period

per

of shares

$1.64

$1.45

V-

business, cause, campaign, drive,
and
everyday
operation, must

my

have learned to

workthem from their sudden
plunge into pre-electric living. I
am still humbled by the faith and

available that we were all
to

created

public, financed
making a profit
have

just

CENTRAL ELECTRIC & GAS COMPANY
SUMMARY OF CORPORATE EARNINGS

better,

regulation.
were

the Superior Court

PUC

issued

Elec-

and

Operating Revenues:

Balance

profess to be an expert
in what is loosely called public
relations—although I have become
I do not

believe that regulation means

We

June

the

12 Months Ended March 31

people.

erroneously people without light, heat, freezers
Cites Manresa Case
that and water. These disasters pre¬
The Manresa case seems to have
utilities are guaranteed a profit,
sented huge public relations prob¬
become a classic in public utility
and that all we have to do when
lems.
But, we thought of them
operations with the public. It had
the going gets rough is to ask for
more
as
private relations prob¬
everything, embodying every
a
rate increase.
The history of
lems,
things happening to our
branch of law and public commu¬
the trolleys, and now the bus and
friends, our customers, who had
railroad
business,
denies
any to be helped and informed, who nications, from the first stirrings
of local sentiment to a place on
guarantee of profit because of had to be told by any means
know

hould

the

Superior

and Subsidiaries

or twisted the Senator's
tail shortly after San Juan Hill.

company's territory we learn to move within the limits of
live with disaster public understanding. I any howa couple of hurricanes, two devever, ail avowed expert on The
astating floods, and assorted ice Case cf Manresa Island—I had to
storms
which left thousands of be.
In

Gas

order

we

^

his bill.

meter

see

good neigbor-

upheld

have been

power

when he pays

the

to

CENTRAL ELECTRIC & GAS COMPANY

sheriff,

negative, with the company which

must deliver our

communities—and

us

Granduncle Joe took

has ^ thr.ee 1]iaj°r contacts, all

anyone

When

the op¬

and

appealed

SUMMARY OF CONSOLIDATED EARNINGS
of

has no such di¬
Now let me say here that I do
preference. It not think national problems are a
with a simple multiplication of regional
four-color label—although I wish ancj COmpany problems. I will get
it did. While other products pr°- to that later. But I do believe that

who can pay
for it. We are publicly owned by
anyone with the price in his pants
who wants to buy stock. We are
publicly responsible to serve our

product

a

.

,

many

does not come in a carton

get

Rochester

Roch¬

to

let them

dangling

a

mension of personal

worked so hard to
product under his thumb:

Commerce

of

for themselves the

employ.
Too many of us have
j3een willing to settle for silence,

in various pleasant

has

action

promptly

decision

PUC

Court.

ester, New York, to
lines of

position

too diffident, too self-conscious, to

of

qual-

that

vide prestige or some kind of public relations
We Now?" glow, the normal electric customer home grounds. I

*

about

Commission's

certainly not of

There?", I might better begin

Get

Norwalk

timony. In October, 1956, the PUC
affirmed
the
Norwalk
Zoning

of the

advance

Chamber

go

Yet

ago.

years
without

noble blood.

and satisfying ways.
Electric

which were not. concluded until
June 1956, consumed 17 days and
involved over 2,000 pages of tes-

pro-

hearings, we
had flown a group of Norwalk
citizens including the Mayor and
representatives from the Norwalk

answer

they'll

the

described

an

400

tree

ancestor is almost

ity of what they eat. drink, drive,

and

I

of guilt, like

moors

familv

is that they have exer-

reason

cised

to
permit utility cut Public Utilities Commission,
construction regardless The
hearings
on
this
appeal,

zoning,

In

overdevel¬
a family
whose 'genealogist has
found a
sheep-stealer hanged on the Scot¬

-

,

on

don't

maybe

we

sense

they don't squawk at the check. have

they need our service.

as

peculiar in

product

,

and

door,

Possibly,

bills—if they ve had a good meal,

iness,
and
that
business,
'Tower Is Evereybody's Business."
We live for and with the public,
and we need their understanding
really

........

difficult, and

shades,

the construction of the plant. The

away.

plus that outweighs the minus—
people get a kick out of a car that
lets them forget the gas and repair

........

customers

t
that

submit

I

the

oped

our

the

down

is
invisible,
available on a push-button basis.
It cannot be packaged, but only
measured.
Most products have a
that

our

discourteous

are

Knapp

We have

unpleasant,

hearing,

the
new
facility would not beobjectionable, would employ some
70 people with a payroll of $260,000, and would up the company's

the
sleeping-dog basis. Or with thatother corporate cowardice — pull

their

and have no choice as non-

Our business is also
K.

buerman

rela¬

program

prove

pay

the

face

the

evaded

operations.

fancy

a

public

as

to

that

needs of the area, pointed out that

best ideas

our

communities.

our own

refused

voting stockholders in government

a

neither

bath,

driving around in
in

more

authorized

we have many of us been
tax payments in
school teachers, but¬
cops, businessmen, young diffident, to say the least, about $200,000 a year.

people, and not simply by peo-

as

perfume

as

At

I think

by

or

posed plant, the increasing power

The key word is "DIFFIDENT."

people-

safety of our economy that the biggest business is
owned in small pieces—by people

Just

serve.

of

Many Have Been Diffident

the glory and

communities
we

it is priced at $300 less."

Well, I thought a Bentley was
something slightly better than a

their

for

the

of the

people

we are

1953, the Zoning Commis-

P,ant Wlth appropriate restrictions
°.n smoke, noise and water pollution.

plant

a power

half mile

a

1952.

company

couples and old folks who seek a

con¬

tacts with

cember,

persons,

most

day

of

from

jng to free

patience
of these people
that
somehow, sometime, and as soon
as
possible, we would get there,
aiKi the lights would go on again.
Perhaps
made

me

problems

this unfortu-

Mr. Knapp before the
Edison
Electric Institute
by

Convention, Boston, Mass.,




June 11, 1958.

has

conscious

that

public relations begins with pri¬
vate
understanding
between
a

ballot

the

struggle

as

election. In
public opinion,

city

the kit

about every tool in

just
was

a

for

used.

a

chosen
Harvard

It has even been

case

study

at

the

Business School.
It

began

bought

an

Connecticut.

in

1952

when

island

off

For

years,

we

Norwalk,
we

and

its

customers.

Things were much simplier when
vou could pick up the phone, after

mand

searching

for

power

County, which

$16,731,211

Gas

962,073

$17,661,850

Total

$16,278,834

15,937,382

Operating Income.

(including dividends from
subsidiaries)

14,981,409

$ 1,724,468

Operating Expenses and Taxes
Net

$15,316,761

930,639

Electric

$ 1,297,425

Other Income

Net

Interest

Preferred
Balance

Other

and
..

—

Stock

Income

Deductions

805,392

689,956

$ 2,529,860

Earnings

$ 1,987,381
453,200

538,570
$

.

i,:KHk,i81

244,724

245,993

$ 1,746,566

Dividends

for Common Stock

$ 1,288,188

$1.27

$ .95

had

for a site for a
waterside
plant
which
would
allow us to meet the growing de¬
been

Operating Revenues:

Net Income

in
Fairfield
is the southwestern
stub of Connecticut that reaches
within 30 miles of New York City.
cranking it of course, and say,
-r~—
.
"Sadie
can
you
get me .John Both residential and industrial use
Jones9"—and
Sadie would say, have made this one of the fastest-

company
our

experience

this
doubly

in

the

on

Jan-

which involved no change of zon-. situation
finally resolved itself
ing because the local commission, into an vappeal to the. Connecti-

"investor-owned." Jaguar, and costing maybe a little
oversimplify, are less than a medium-rare Caddie,

day
work, involv¬
ing as it does
innumerable

routine

our

nomenclature.

in

ex¬

is

cash operators
be rich. Actually, like

moneyed

know how to do in

we

confusion

nate

one

make

so

: uary,

In

area.

away—would not be the most desirable addition to the harbor. TheFollowing the approval of the
opposition was well organized, Norwalk
Zoning
Commission,
and well heeled. They made their there were numerous legal manpresence felt at the Zoning Com-.euvers on the part of the opposimission's public hearing in De- tion in their, efforts to forestall

r^„..

_

automobile

same

>

groups who felt that

cept that the radiator costs less to

'

We cannot hope to get very

plantpur- son, Long Island, which is also

generating

poses with respect to both cool- a beautiful harbor, familiar to all

—even

Royce advertising, featuring pictures of people washing their own
$13,500 car and using it to lug
groceries, which I think is signifi-

which is the

Island

Long

There was an immGdiate pr0- sion voted three-to-one to aptest from-several neighborhood Pfove the construction; of : the

;cant to us in the power and people business. It reads, "If you are
diffident about
driving a Rolls
Royce, _you can buy a Bentley,

utility firms; and
bargain the cost of participating in the utility indushry's four national activities.

case

the

Rolls

new

—

rather than willingness to

of

mcX

0-mod"

ern

.

home grounds, and (2) the utility industry needs
reach the thinking people, the "eggheads," to win in the

begins

.plant

ery of fue1'

half mile out of Norwalk, desired by the opposition for a rec¬
reation area, to

new

It is ideally Lighting Company in Port Jeffer-

ing water and water-borne deliv-' yachtsmen of the

feeling in the mechanics of

site

power

to

«fQS^ar! fWe +nee<i I?0rf

his firm's initially

upon

dismal and the subsequently successful public relations

good half mile from the

a

suited

7^^' Sadie represented personto^person communication at its

...

.

arm of causeway which

afi- nearest habitation.

call

should

I

wan

Zoning Commission took the mat-

is-

fist of land at the end ter * under advisement, 'and.; to
i;January of 1953 they visited the

a

u

President, The Connecticut Light & Power Company

an

Earnings

per

Common Share on number
end of period

of shares outstanding at

Number of Shares of Common

Stock of

Central Electric & Gas Company out¬

standing at—
March 31, 1958
March 31, 1957

1,373,834
1,356,050

48

The Commercial and Financial

(2746)

34

Continued

from

27

page

of

public, by and large, is still quite
uninformed
about
the
electric

.'M.

Chronicle

are the solvers of
problems. ...
/
~

Seventh and last, let's rememWe have to kindle
by pointing out how ber whatever else we do, that the
they are directly concerned., Then■„ threat of socialized power is not
we must see that they get the full
only still with us, but is going to
facts about what we are doing, stay with us. -We must meet it
what We plan to do, and why.
with every resource we can mus*

•

■

kilowatt-year Concept.;
these

For

,.

•,*■'■■

and

reasons,

to

be

In

.form and level of our rate struc¬

no

'

But
another, it will affect
ent

do I mean to paint a

way

If I have
concentrated on the problem
,scrutinized and adjusted. (
areas, that's only because prob¬
Our rate of return as an indus¬
lems are more easily solved when
try I believe is too low, not only
they
are
recognized
and; dealt
for today, but more so for what
with in plenty of time. And there
lies ahead.
The financial welldiscouraging

closely

tures will have to be very

picture.

;

Higher Level Manpower Needs
Fifth

last

and

on

list

my

impacts is the impact of

long,

short of

,

industry in

our man¬

of

r:

our

more

and

phase of

every

touched

have

morrow?,

complex in

operations. -1

our

First,

only a few of
problem areas.
But

'

on

mon

-

...

?•'.

Fifth, it behooves

\

foremost,

ratio

of fixed

our con¬

struction

that

earnings.

of the future in

programs,

reasonable

there

will

manifold

be

Th'sWiU take

problems as well.
We'll
adjust to new conditions
J—and probably more worrisome
conditions—in the regulatory and
legislative fields and their effects
on both
operation and construction. All aspects of our business

effort, iand

^

.v.

■

•":•

- -

-•"

V

do the

This

Second,
better

in

v

our

grams

industry

in

Type of Reactor

Co. & Plant
.

-

time is none too

and

to start

i, 1958

■

1

::y '-S. \
£'■

Water

of-'S Owner

Plant RAVE

.

of
*

Reactor

*60,000

AEC

Reactor

Estimated Cost to

In

&

Electric Co.

Boiling Water

5,000

General

"

"U-v *r

(3) Southern California Edison
Co. (Santa Susana)

Sodium Graphite

Lt:

-'V'' S-.'v'-^V "

! General

AEC

'ElectricCo.

•
.

"''

1

f"

.r"

•

.

.

'

$572,000

Oct. 1957

$1,500,000
1

i'-i

flncludes $18.3 million for the conventional
$For turbo-generator portion.
'
•
'

1, 1958

Not applicable.

•

Name of Organization

Capacity of

'

,

Type of Reactor

.•

portion
•

•

of
V

•

;

'

/

Study

"v

'

.

Cycle Boiling Water

180,000

led

to

decision

Pressurized

100,000

Water

Pressurized

-

site

a

was

nuclear, power

a

appltcable7
'^'V/

for

formed In 1954 to-study the
reactor,
In early 1957 th®

future

a

atomic

plant

-power

:,

the

PugetSound

•;■>'

Utilities Council

'

Joliet,

■

to

"

'

■

Location

'

,

*;•

'

.."

^

Monroe,

was
i

-

T

,

Not Applicable

I.

.

4

*

•!

..

'Study & Planning

Not applicable

.1

Power Group

.

_

Utility

-

San Diego Gas & Elec.-r

In

by

Research &

Development
-

«

'

^

Notapplicable

v

•

\

'■

Dynamics Corp.
-

i

San

j

L,.."•

Diego Gas & Electric Uo. is participating in the fission

conducted

1960 v

1960

-i

;

research program

power

General Atomic Div. of 'General Dynamics Corp. The company's partici¬
will include taking part in the designing of specific reactor systems,
; ;
by

..

Research

&

Development

•

67,146,000

1

Div. of General

v.,-

"Operation

$5i;ooo,ooo

Michigan

*;'f.

-Study & Planniug V;

^

(9) Rocky Mt. Nuclear

n

(10)

Organization

Id.

•

,Energy Associates

.

«

v

t,

■'?.

Advanoed epithermal,
thorium-uranium233

fuelVyele
275,000

Controlled

Central Utilities Atomic

Indian

Point,

N.

This group, composed of

Y

90,000,000

•

1960

contract

134,000

Rowe,

66,000

Sioux

Muss.

57,000,000

1960

Power Associates

Falls, So. Dakota

"28,800,000

1958

•are

recirculation

boiling water

with

January

Water-stain¬

less clad fuel elements

Northern States Power Co-

currently

(12)

1962

.

15 electric utility companies, was formed in 1957. It signed a
International Division of North American Aviation, Inc, in
4-year research and development program. Studies and research

Atomics

for

a

underway.

^

Texas Atomic Energy
Research Foundation

r

.

Research & Development
'

"'(Pathfinder)

Not applicable
'
v

"(Humboldt Bay)

Advanced

-f t

Boiling Water

in o o o O

Eureka, Ualif.

20,000/000

1962

" i

\

.

"Estimated total cost of project including $6,000,000 research
60,000 KW expected.

and

development

.

•

:

contribution

'

by

AfeC.

tGuarahteed

,

Type of Reactor
Heavy

Assoc.
.

(2) East Central Nuclear

and

Water

EaHier

1 Expenditures

Electrical

Estimated cost
to

-^Organization

(3) General Public Utilities
Corp.
New England Electric
System
(5) Pacific Gas and Electric Co.

17,000

Parr

50,000

Florida West Coast Area

Shoals, S. C

(6) Pennsylvania Power and
Light Co., Westingliouse
of

ttons concerned.

excess

VBaeed




,

1962

34,898,000

1963

Heavy Water

Moderated

Water

Not

Operation
by

$22,000,000

Location

i.

j,

Nuclear Group

(4)

Utility

In

Moderated

Cooled

Gas Cooled,

Group—Florida West Coast

^

10,000

selected

200,000

New

yet
Aqueous

selected

200,000

8,000,000

Homogeneous.^

operating costs.

Includes

w 150,000 -Kw •reactor,

./ 70,000\150,000

research,

-Does

England

Practically

all electric utility companies known to be participating
phases of nuclear power development supplied information.
(Estimate of

Central

expenditures by

under construction

Dresden

1964

;

East'n Pennsylvania

or

1963

development and construction costs to be borne b-y organizanot include excess operating costs.

recently

electric
under

of

any

for

and

1959

announced -Pacific Gas

flncludes

expenditures

by

do

for

include

an

estimate

or

one

mora

plants in
research and

Vallecitos

Santa Susana

Shippingport
not

in

following

including accompanying
operating costs.

excess

Pathfinder

1958

utility organizations

contract,

Indian Point

Enrico Fermi

Figures

t62,500,000

1959

1958

1957

$92,600,000
§10,000,000
Total by Years._____j._i__.
14,000,000
27,100,000
39,200,000
59,100,000 102,600.000
Cumulative
14,000,000
41,100,000
80,300,000 139,400,000 242,000,000
°Based on replies to inquiries to member
companies of the Edison Electric Institute.
?0 her

development work, but exclusive

California

Not

1956

for

Plants-. $11,200,060 $25,100,000 $34,900,000 $52,700,000
Expenditures
L_,
2,800.000
2,000,000
4,300.000
6,400,000

operation,

Saxton, Fa.

yet

by Electric Utility Companies for
Nuclear Power Development*
1955 and

1, 1958

Plant-KWF.

of Expenditures

Development

Capacitv of
Name of Organization

(1) Carolinas Virginia Nuclear

.

TABLE V

Elrctric Utility Company Participation in Nuclear Power
Plants in Various Planning Stages
MAY

:

This group, formed in 1957, Is composed of 11 texas electric utility companies. It is
working with General Atomic Division of General Dynamics G rp. in a 4-year Jointlysponsored research program. - Studies and research are
currently underway.

Estimate

TABLE HI
•

„

g g-

.

thennonuclear reactions

(6) ! Pacific Gas & Electric Co.

»

•

° V

in the field of controlled

■

"Exclusive

" J

•

■■

4 electric utility Companies,
of

Not

,

'■

::

.

.

Tho¬

rium-Uranium

^(Yankee)

Power

'

:

Edison Co. of
Y„ Inc. (Indian Point)
(4) Yankee Atomic Electric Co.

■1

.

Dresden Project (see
'y

undertake

to

1.

Study & Planning

(11) Southwest Atomic
Fast Breeder

N.

r

'

.

Notapplicable

'

'

s<

(8)

pation

Consolidated

.

;

•

This group, composed today -of six electric
Utility companies and 'three engineering and
industrial organizations, Was formed in 1954. It is
conducting Btudies of various types of
nuclOar reactors looking toward the
undertaking of a • significant -nuclear research
program.
■.' /; '• '
';
•-1. ■

Estimated Cost
1 '

,

Plant-KWE

<Enrico Fermi)

;

'

■

,

,

:

'

:

,

Co-General Atomic

Co-Nuclear Pwr. Group,
Inc. (Dresden)

(5)

II).

group, composed of

V

Electrical

(3)

^

' '

V

This group, composed of one investor-owned and four state and local
government-owned
electric utilities, was formed in 1955 to determine the nuclear
power system or systems
most practical, technically and economically, for future vise
by merger utilities.

July 1957

-

•

"

MAY

(2) PRDC-Detroit EdisonCo.

in addition to the advanced

*

feasibility of deslgh and construction
purchase by -fe member dompany of

/...

>

•

*'

"

Study & Planning

^

General. Electric Co.

Table

Power Group

•

Electric Utility Company Participation in Nuclear Power Development Plants
Under Construction or Contract

Dual

with

of

announced.

*

(1) Commonwealth Edison

l

This

TABLE II

Name of Plant

coolant.
•

Nuclear Power Group

■;

v.-,."' V -v

Atomics
-International

'"Initial capacity; ultimate of 100,000 KW expected.
plant and the site, and $5 million 'toward cost'of reactor.

,r;

reactor

a

(7> PacificNdrthA^-est,

Dec. 1957

Co.

ElectricCo.

*6,500
'

i

Concepts

•

(Vallecitos)

.

y'*-.

Group wfes formed in 1953. Composed today 'of 7. electric utility companies and' \
engineering firm, - it is evaluating promising reactor types and making detailed studies
of certain types which appear to have
greatest future promise.
Earlier studies and

•Operation

t$23,300,000,

"'■*<■!

;"• • *

Composed of 2 electric utility companies ■ and 26 other business organiza¬
formed, in 1955 to evaluate and further nuclear development of interestl.to
and its industry.
It recently donated a gamma radiation facility to the

was

state

(6)

"S,

Utility Organization

Duqiiesne

.

.

*
"

group,

the

-

(2) Pacific Gas

«s

University of Minnesota.:

"

*

Operator of

*

":\'yy^r^y

'. 'y'C'r'i.Not applicable

y;

•"

tions,

'

Pressurized

;

-

Study

;

This

item

S;

:'■*

'

f

in early 1957 and composed today of 14 electric utility companies,

Minnesota Nuclear

research

Electrical.*/

and

'

"

*

12

testing

conducting

Operations Group

re¬

Plants tin Operation
-/V; S
<yyyy»'''

) y ''
-

and

appendix v

water moderated reactor it is developing With Florida.
Weftt Codst
Gp (see item 2 of Table ill).- East. Central Nuclear Gp has also" participated
with Nuclear Development Corp. of America in n 'feasibility study of the
possibilities of
(5)

cruiting and developing the mOn
who will cope with them. Our in¬
dustry has too iohg been short Of
adequate manpower for our rate
of growth. And it is the recruits

;■ Development

of

Not applicable

*"

-

variety of other nuclear reactor

a

II

.

r

i/;
*

-

'

Power

-

.

Table

13 electric utility companies and 2 engineering firms, was
studies of the technical characteristics, operating
for-application to power systems of-various reactor designs,

of

is

•*

2Vpf

cooled heavy

using steam

.in

soon

»

-

Nuclear

'

'Capacity

'

-i; '-

group, formed

gas

road

rfnirt-rt

information

™
.

,v

the

part Of toward
increasing complexity.;
4A'
assistance Tb/iir are
They
going to Crop up 111
and other¬ every area of operations and the

TABLE I
Niiclear.

Participation

Name of Participating

Co.

continues011.

*'

broader

It

1955.

has considered

"

Company

*

(Shippingport)

manifold

there are

-

-

item

(see

Study

.

(4) East Central.Nuclear

This

going to be
lesser Vjpwblefo's as' our

business

•

a

pro¬
our company add
levels.
The
American

■'

Duqueshes Light

Jreas, that

proper

need

we

public
at both

in

plant

concepts.
'

•

•

composed

group,

formed

the

on

Atomic Power Engineering Group

v

not, forget,

Fermi

Enrico

'sC+:- Group

job.

'Vs. S'sS'V V''
''

with

the

,

Fast Breeder *

;>

- •

in 1954.
Composed. today of 31 electrtc xitility companies
engineering film's, it is cowdudting research, development 'and

and

problems and suitability

Sixth," let's

—financial, technical,
industry can certainly

--

Utility

But

wise—our

be
affected ■;■*** managerial,
technical, financial, legal, per¬
sonnel, public relations, and so on
right down the list.
IV V

s Utility

achieve

great deal of timfe,

government, and

will

Electric

a

money.

attitude

proper

■

(1)

time

we

goal—which is America's goal
—of competitive tiuclear power.

to

•

so

meht and Testing

studying advanced breeder
(3)

,

Study, Research, DeVciop-

;

formed

was

associated. with

our

lesser
have

in

may

business,

And

;

Group

costs;

development efforts and

expand

opment Associates

'industrial

the higher

as

to operating

to

our

•

,,

(2) Atdmlc Power Deyel-

*-:>/■

increased Considera¬

tion of such factors

1

must

we

to do more >"

us

thinking and planning in the area
of our financial well-being. This

these

of the executive

■

•

Group was tdmttd ta NOvembet:1937. Composed of one electric utility company and four
industrial and engineering firms, it is conducting studies looking to development of
a
prototype reactor. »
/
'
r
*.''*•

today.f

economic depreciation;, form and
level of rates; and adequacy Of

are enough,
in themselves,
indicate the new dimensions

1

•

;

Industry Do?

deal, I think.
to

gomery Street.

■

ndvv

research

continue

ert.H. Wotherspoon is now with
Walston & Co., Inc., 265
Mont¬

,

our

broad

the

••)

our

will demand

and

>

Calif.—RobJ

..

:

A great

SAN FRANCISCO,

..

:•

more

Staff

to

(Special to The Financial Chronicle)

r-v

best

panies,

XI

is
situation

20 years ago.

seen

Walston Adds

1958,

TABLE IV
^
advantage of our c<M-.
customers,, and .our Electric Utility Company Partfeipatich tft Nuclcat Power Development
;
Study, Research and Development Projects J;" "
service areas. These developments ; v;
; \
V.i,
Of,Reactor
' ,
can justify corporate mergers, joint
Name of Orgairization .,: j -*• ¥yj>fe bf Project
If Applicable
1
ventures, pooled operations, and a
(L) -Amei'ican Nucdear
•
•
Studyks Fhninfeg
;
Helium-cooled, uraniumhost of other corporate arrange¬
;
-■ Power Associates
/'rv;;''-;-7.
• bismuth fueledj•. / V
ments which me all t<yo lihbdiiithe

vanished.

power

recognized, and tackled, the.,op.

4>ortunities and challenges of

been fore¬

today could not have

and

,irl?uftry'
S-JSw 22?

commonplace

is

>

What Should

America,

inevitable developments to

these

fore-

have

resources

much that

talk,

quantities. We can be
thinking about how we can use

oUr

What can we as an industry do
vV'V about these challenges and these
business is going to be ¬ opportunities? Now?" Today? To¬

too.
For

fuel

our

on

size; power is going to be gen¬

edented

The coming

competitive nuclear
going to intensify that
v

faced

all..: ;.

us

erated and transmitted in unprec-,

otherwise limitless

an

Limitations

adequate for

growth.

of

come

has

seeable

industry has been

manpower

rate

our

heretofore

future.

our

Conclusion

Implicit in all our planning, of
course,
must be the realization

or

way

that we cannot foresee the future,

in

our

which

of

power needs.
Too

have

•

plan more inten¬ We can make
.informed estimates,
sively for the impact nuclear en¬
forecasts, and predictions. But we
ergy will have on power system
cannot knoyr for sure. As I sug¬
engineering and economics. Units
and plants are going to mushroom gested at the
beginning of this

opportunities, of course,
far outweigh our problems/This
vast new source of energy bids
well to set aside the single limit

^

IX

But

>

one

can be. And I
hone
that in 20 years' time those
of us
are still around will
look at
the changed face of

who

let's

Fourth,

problems we must face new.

are

industry needs con¬

our

tinuing study and planning.

companies.

anything well

opinion.

xn

1

-

being of

will

transformation

informed public

vastly different effects on differ¬
:X

the

and

improved,

This

all these areas.

many

•others, our earnings position will
have

ter, remembering always that our
strongest ally is an interested and

TTiird, it's none too early to adstart recruiting and developing just our thinking and planninng
the men who will cope with the to the coming transformation Oft
increasingly complex problems in- the ; industrial map of America.
The time is none too soon to

especially for
large
cyclical
industrial loads;
•and possibly even a return to the

now, it may be

..

power industry.

Today's Challenge,

Thursday, June 19, 1955

.

that we will loqk fbac(c on what I
tfiave Said . today _nahd.» murmur
something like: How could we
«ave been so far afield in foreseemg what was going to happen? i
Hut today, our direction seems
pretty clear for years ahead. The
coming of economically competitive nuclear power is as certain as

.

their interest

demand guarantees,

.

So 20 years from

today who

tomorrow's

.

,

Yankee

for the

of

expenditures
and Electric Company Humboldt project.
individual

companies
and
groups
of companies lor
These figures do not include expendi¬
eight projects listed in (t) above.

nuclear power study, research, and
development.
tures 'associated. with any of the

f Approximated.

'
.

.

.

.

>

-h^

187- Number 5752

[0luine
i

.

.

.

The Commercial and Financial Chronicle

(2747)/

Record Electric Power Expansion Reported,

Though Not

High

as

Institute's

Electric

«Edison

Originally Predicted

as

mid-year

;;

Power

Electric

The

about

Survey

ity

-cwimittee. of the Edison Electric
jriswold

added

total

chaired by Arthur S.
of the Detroit Edison

nstitute,

double

the

new

covering 1958 and later

Co., issued the

includes

Institute's

5j

years

%

power survey.

It

lished

Edward

report

covering prin¬
cipal aspects

N.

Gadsby

oath of office

as

Griswold!

Arthur

sion

For the

ders, after making a low in Feb¬
have
shown
gratifying

The

the

quarter of this year
goods and serv¬

and

ices,

some

lines

five-year. term

modest

im¬

1.4% below the peak, but produc¬
tion was more than 4%
lower.

•

for

a

new,

-

prove

expiring June
also

was

d

capa-.

was

tion

re-

i g n ated

e s

Chairman

in

expressed

dollars,

was

produc¬

ter the gap

The

difference

from

inventories.

terms, the de¬

by Presi¬

is

ration with the. power area rep-

dent

esentatives of the electric power

hower.

trial

Eisen¬

systems.....;*/■
'

Gadsby

J

-

served

The following is a summary

of
findings of the "Survey":

States reached

V of

Chairman
the

for

forecast

the

end

exceeds 179 million

represents

si
Edward N. Gad*by

of

1961

kilowatts,
average

an

f annual increase from the end

since

o n

20, 1957,

when

he

suc¬

ceeded to the vacancy created by
the
resignation
of
J.
Sinclair

Armstrong and for the remainder
of

expiring June 5, 1958.
Chairman Gadsby was born on
April* 11, 1900, at North Adams,

'

1956 of 7.9%.

of

He

Mass.

United

in. the

served

States

'2)

PEAK LOAD
as

whole in December, 1957,
106.9 million kilowatts,

a

was

4.4%
but

above

4.8%

December,

below
This'

forecast.
a

for the country

faster

than

the

1956,

October

resulted

from

anticipated

re¬

trenchment of business

during"
the last quarter of the year,
together with an unseason¬
ably mild December.
Present

peak

load

forecast

for

December, 1958, is 119.5
million
kilowatts, 2.5% less
than

the

tober.
for

forecast

last

of

load

Peak

Oc¬

forecasts

December, 1959 and

1960

have been reduced about 2%.
For December, 1961, the
load

peak

147.6 .million

is

forecast

kilowatts,.. which

represents

an
average
annual increase
from December, 1956, of 7.6%.

The

of

the

1958

load

is

115.7

forecast

peak

summer

million kilowatts, 3.4% above
the
1957
summer
peak and

96.8%

of

the

predicted

De¬

cember, 1958, peak load. The
1961 summer peak load fore¬
cast is 145.6 million kilowatts,
which

represents

annual

(3{:

of

1956

with

of 3.2%.

GROSS MARGINS

firm

law

Williams

summer

&

Tucker,

City, from 1929 to 1937.

then

returned

1937

period,

as

Council

of

President

served

North

of

from

and

practiced law
During this
1938
to
1944 he

1947.

member

a

City

he

to. 1945

Government

also

Appeals

Agent of Local Board 132.
In
1947
Mr.
Gadsby was

pointed

m

u

the

toming; out"

period

m

e

r

automo-

rather

fundamental

renewed

be

a

year

still

our

financial

or

a

covery

tailment has brought output well

Trom

the

8th

a

talk

•

June

11,

expected?"

Mass. —- Hutchins' &
Parkinson,. 27 State Street, mem¬
bers of the New York and Boston

Stock

Bank in St. Louis,

'

•peak

load

sition'until
Chairman
he

1952

-1952,' serving as
1947 to 1949.

from

its

members

of

the

.

Thereafter,
he

and

Commission

the

was

he

until
in

the

prosperous

To Admit H.

great

bers

the New

of

of heavy
equipment set
new
all-time highs in
1957,
and for some classes of equip¬

electric

ment

power

is

scheduled

Chairman

Gadsby is a member
Massachu¬

to

Net

SAN

FRANCISCO, Calif.—Rob¬

W. Church

ert

ated

has

with Dean

Montgomery
the New

higher rates in
for

1958.

Orders

equipment, however,
continued, in most categories,
to fall off sharply during the
first quarter of 1958.
new

(5) CONSTRUCTION
power

of

new

projects is

proceeding
a slightly lower rate
than
six months ago, but the 15%
million kilowatts of new caservice

in

1958

that

placed

any

previous

in

come

still

into

exceeds

has been admitted

in

practice
He

courts.

Middlesex

is

Federal

various
a

member

of

and

1952

% Increase

$31,752,000

57%

$ 9,724,000

Income

Oper-

$ 5,707,000

70%

,

19.5%

17.9%

324,749

290,121

12%

$246,609,000 $148,071,000

67%

ating Revenues

Massachusetts, and
County Bar Associa¬

Customers

ber

Served

31

Decern-

——

Generating Capacity—Kw—

(Special to The Financial Chronicle)

John F.
Ganley, Jr. is now affiliated with
Cooley &
Company,
100 Pearl
Street, members of the New York
HARTFORD, Conn.

.

-

Plant

Electric

—

Stock Exchange.

2 With

728,900

348,560

109%

System Peak Demand

659,400

376,000

75%

3,283,262

2,411,94a

36%

$2.55

$2.00

28%

Number Common Shares

„

Outstanding

Parker, Connaway

Earnings

per

Share

(Special to The Financial Chronicle)

PORTLAND, Ore.—Vivian A.
and Cleo V. Hickman are
now with Hunter Parker, Conna¬
Bish

&

way

Morrison

Street.

,

,

ST.

PAUL,

Hamilton

in

and

is

East

has

of Juran

-

Adds

321

R.

added to the

& Moody,

Sixth Street.

our

1957 Annual Report for

and information

relating to

our

statistical data

broad service area,

OKLAHOMA GAS AND ELECTRIC

■

Minn. —Donald
been

Write for

Southwest

430

Holden,

Juran & Moody

operation




Pacific Coast

Stock Exchanges.

the

With Cooley & Co.

staff

year

Co., 45
members of

Street,

York

New York and

at

pacity scheduled to

become affili¬

Witter &

$49,932,000

Percent Net Income to

Inc., 93

North Harvey,
DONALD

S.

Oklahoma City 1,
KENNEDY, President

Ex¬

Joins Dean Witter

law firm of Sullivan & Worcester.

of the

Stock

(Special to The Financial Chronicle)

Southwest.

still

for

York

change, on July 1 will admit Her¬
bert Lloyd to partnership.

August,

Operating Revenues

Lloyd

Cohu & Stetson, 26
Broadway, New York. City, mem¬

1957

joined

1957,
member of the Boston

a

of

hub

the

and

July 1.

Winslow,

in 1957 at

continued its rapid expansion

.

.

Massachusetts De¬

York

Winslow, Cohu Firm

OKLAHOMA GAS AND ELECTRIC COMPANY

partment of Public Utilities, and
held
that
position
until
1956.

riod

(4) MANUFACTURE

New

Detroit Stock Exchanges, on

In

General

appointed

was

Counsel of the

margins

throughout the pe¬
including 1961 are ex¬
pected to be 20% or higher.

partner in Smith,

a

Hague & Co., Penobscot Building,

ap¬

Public Utilities and held that po¬

July 1 will
partnership J

DETROIT, Mich.—Hal H. Smith

tions.

to decreases in
forecasts.
Gross

to

Commissioner of the
Department! of

a

American,

owing

on

Grant

Smith, Hagie & Co. to
Admit H.H. Smith, III

are

happy.

equipment probably still is a long¬
distance ahead.
Exports probably
will
decline
further.
There is

1958.

Exchanges,

admit John

re¬

questions

these

to

are

To Admit John Grant

The

The turnaround in
business expenditures on plant and

by Mr»- Temple before
Business and
Finance

Forum, First National

longer "How deep

How rigorous a

be

can

answers

less

consumption, and that in-

Annual

no

low normal?

just ahead is that production cur¬

-

is

now

it

go?", for the answers are
developing, and they are reassur¬
ing.
Rather
the
questions are
"How long will business stay be¬

the controlling fact for the months

below

major anxiety about busi¬

The
ness

they

Hutchins & Parkinson

every

will

either

liquidation

for

in

that

depression is small,

major world

absolute amount. It

in

experience has shown
cycle much inven¬
tory liquidation takes place after,
not before, the upturn begins.
tion,

depression or by grave fi¬
nancial
difficulties, have com¬
pleted the downward leg within
a
year or thereabouts.

severe

are

true, however, that im¬
provement, in production
must
await maximum inventory reduc¬

Nearly

of

high

inventories

that

true

not

is

world

likelihood

is

It

history, except those which have
been accompanied by a spiralling

the

I am sure
doing so.

III will become

tions, within this calendar year.

weakness.

old..

closed,

or

increase in industrial opera¬

some

than

all of the business declines in

Since

and

correct in

period, which we have apparently
entered, should be followed by

By midsummer the business de¬
cline will

this gap must be

for inven¬
indefinitely.
It may be closed in part by falling
consumption, but mostly by in¬
creasing production. The conclu¬
sion is that the "bottoming out"
narrowed

% *

;•

dence,

are looking to the
with great confi¬

Massachusetts

tions,

-

the

of

Adams, being
body in 1943;

that

1940

as

He

Adams,

he

to

from

served

North

to

where

Mass.,
from

in
1958, 1959, and 1960 are
higher than previous predic¬

,.

New-

S

course

tories cannot supply it

bile model
may
bring new lows in
the indexes in July and August,
but if so these may be considered
part of the long-expected ''bot¬

Mudge,"

of

-

York

setts Bars and

predicted

for December and for

the

Stern,

an

increase

summer

average
from
the

Army in 1918. A graduate
College (A. B., 1923,Phi Beta
Kappa) and the New
York
University School of Law
(J. D., 1928), he was associated
Amherst

of

Temple

-/%, '
change

term

a

or

shutdowns and
Alan H.

of

Commis¬

Aug.

end

an

the

which

130

the

at

increase of 6.5%
year.
The capability

1957,

for

than

more

kilowatts

a

member' and

(1) CAPABILITY of the electric
power systems of the United
million

as

In due

stopped.

has

future

BOSTON,

"Bottoming-out" Period Noted

opera-

schas

n

slackened

-Chairman

Findings Summarized
the basic

tio

•

Businessmen

-1

"

'0

dynamic influences in the
economy
are
firmly

longer

supplied

cline in indus-

sion

however, there

run,

development expenditures, in pop¬
growth, and not least in
aspiration, enter¬
prise and faith.

apparently is of similar

size.

overall

ex¬

disappointed.

ulation

In the second quar¬

annual rate.

In

of

very

optimistic

doubts.

no

between production and
consumption was $9 billion, at an

has risen

suspecting

not I be

be

may

The gap

considerably.

Commis¬

the

made in coop-

Steel

196 3c He

5,

ment.

were

the qualities of

for

demand

we

founded in immense research and

run.

In the first

the

be

American

reduction has been
most rapid in our history.

ruary,

Overly

be

for

will

longer

should

ventory

or¬

rate, of
may

shortages.

war

reasons

are

pectations

in

manufac¬

bility,

r-,:.

:

the

encouraging. New

the

recovery

vigorous.

stability

industry, from

to

took

are

Member of the

a

constructure
ture

weeks

reports of the past few

Securities and Exchange Commis¬

the. entire

and

Business

SEC Chairman.

May,

1958.
This

dynamic growth for the longer

Gadsby Redesignated

pub¬

was

of

ery,

semi-an¬

nual electric

that

World War II rate. While doubtful of vigorous recovthen, in the short run, he optimistically contemplates

while

war,

good

These

opera¬

with post

million
.

23rd

increase in industrial

some

the

time than it has been

a

the

that

economy

are
pretty well stocked,
they still owe a lot of money.

and

"bottoming out"

a

Sees, however, turnaround in
business plant-equipment expenditures still a long distance
ahead, and a slower rate of growth for a time in comparison

The

kilowatts.

almost

have entered

we

period and should expect

expansion

ox

Temple concludes

our

slower for

making
People

tions within this calendar year.

capac¬

1957.

during

program

Mr.

in

growth
since

By ALAN IL TEMPLE*
Executive Vice-President, First National City Bank of N. Y.

survey

think

to

reason

The Economic Outlook

recently issued
shows encouraging progress in all directions even though
record highs achieved do not match 1957 year-end predictions.

),

35

•

COMPANY
Oklahoma

36

Financial Chronicle

The Commercial cind

(2748)

Continued from page

which confer upon

29

for

things

him the exclu¬

which

us

sive power
his

Tke High Cost oi
costs o|

government,

'•

conclusions

their

Basing

such

Colin

as

Clark,

have

of

..

of,

rises to the range of

government

20-25%

income

the earned

of

the

people, large segments of the
population will insist upon in¬

The mood of our

country is one
of apprehension
many of ourmoney as a means of easing the people have an •uneasy intuition
burden 'of direct taxes. In other, that something has gone wrong,
and
they look for a scapegoat.
words, they demand inflation.
It has been demonstrated many The industrialist calls the politi¬
the

ill

creases

of

volume

remind

the

once

cian

government

concede,

leader

beyond
above

point.

this
32%!

And

progression

We

are

now

to

be

Those

and

elements

Each one
privilege

special

nounces

on

other

politic.

body

our

inevitable

the

appears

at

of

as

(i.e., total deposits and

for

currency
,

the

general welfare.

Unfortunately,

.

accusations

-

many I

.

in

de¬

In

tained in costly storage,

In'

under their

many

to

legislators,

ministrators;
citizens

and

public

from

The .most

-

of

V

;

vociferous number
to

-

,

large and

our

If

I

were

^

to

take

a

man's

which the

me.

But

law

would

if

are

,

away

onerous

the

Fourth—Those

from

away

to justice.

In current the¬
government promises: to play

or

There

are

•

•

welfare." The union official insists

other activities which

that

he

must

have

special

dishonesty. In other words, we, as
voters, call upon government to do

laws

others

make

wills

Happens Under "Pseudo-

Charity"

by

There

contemporary

who, after

principles

is

state

Today
shop

new

days when Florida

was

only

accused of

hundreds of business firms
every month

various parts of the Sunshine State
prosper! Here are some of the reasons

why

business,

too:

-

-

MANPOWER —Workers
happier, stay

on

-

•

-

Every

many

1




.

.

.

.

coming to stay and
perhaps they apply
•

.

—

up

•

.

Lower than elsewhere

maintenance,
other phases because of

air,

rail, highway,

sea

facilities.

Florida leads the Nation in

GOVERNMENTS

-Friendly to business

state and local levels;

plus dependable electric

no

at

punitive tax levies.

other

has

of

men

gra-;
,

good¬

better

to

FLORIDA POWER & LIGHT COMPANY
MIAMI, FLORIDA

fortunate,

And

lover

every

when

of the

care

devoutly

liberty

of

in

it

un¬

voluntary

Sifts and

charity. But he objects
imposition of a "psuedocharity" by government on un¬
the

to

willing givers as immoral and un¬
economic—injurious alike to the
recipients and to the forced con¬
tributors.

He

foresees

these

results of such action:-

sure

-

First—The victim is deprived of
what he produces, which destroys
to

produce—as- well

his faith in the two Commands

as

meats—"Thou

shalt

not

covet"'

and "Thou shalt not steal."

Second—The
unearned

one

who

received

gifts

is relieved of the
need to produce which, likewise,
destroys liis incentive. and leads

politician
extended period of

an

power, concludes that
and wisdom are so much

power

alike

that, since he wields power,

he must also possess wisdom.

He
is converted to the seductive the¬
sis that election to public office
the

endows

he

official

and wisdom.

power

has

both

point,
distinguishing

difficulty-

between

with

At this

what' is

•

morally right
politically expedient.

and what is

Such, in barest outline, is our
present situation as I see it —an
.

overextended

government,

exces¬

sive

taxation,
politically r en¬
gineered inflation, mistaken ideas
about economics, moral
confusion,

American character

and faith?

Lays
The

and;

Blame

fact

I>

is

that

All

of

,

Us

all of us,

you

share

niust

the blame.
got off the track.
past 50 years we have

Somewhere
Over

On

the

we

we have actively
participated in — the propagation
of a misplaced faith in the power

of

government tor accomplish all

sorts of social, economic and even

upon government; or else
have, with great docility, ac¬

we

quiesced

while

functions
been

of

the

and

powers

have

government

extended",v accelerated and
an enhancement

centralized. Such
of

political
:

at the expense

power

social

is

power

correctly

labelled "socialism."

tendency

v

American

of the

for

prerequisite

of/what

piece-meal
intrusion

to

force.

production

With

voluntary

a

way

among

to "whip up"
the ever-in¬

creasing non-producers. Even the
original beneficiaries become the
victims

of

contrive.

the

The

tive is now
"stick"

planners
over-all

of

incen¬

of

coercion.

The

Who hoped that their
blueprints for salvation

be

see

thing they helped
"carrot"

discarded in favor of

the

accepted

that

about the

might

socialism

that

does

ad-:

called
political

be

—

not

encroach

what he conceives to be his

upon

territory.

own

We

tend

to

be

apathetic about the general social¬
istic

drift.

In

many instances we
actively support socialistic meas¬
ures under the guise of promoting
prosperity
or
"developing J;the
community." But we should now

be

that

aware

what

threatens

to

socialism.
others in
influence
public
duty to actively

us is total state
Leaders in business, all

engulf

a
position
to
opinion, have a

socialism wherever it ap¬

oppose

is ancient
tyranny under a modern disguise
—even though it has enlisted some
misguided idealism in its behalf.
If the promise of America is to be
pears, because socialism

redeemed

oppose state
level—philo¬
sophical and spiritual as well as
economic and political. If our sole
concern is
merely that aspect of
socialism which directly confronts
our own company, or our own in¬

dustry

must

we

socialism

on

every

or our own

community, we

may

tions.
More

production destroyed, the powers-

now

complacent
.

neglect, if not by our positive ac¬

as a

Third—As production inevitably
declines, the coercive State must

might

be

sustenance

aid.

resort

to

vance

government which

paternal

a

business manager, in common with
citizens in other walks of life, is

contribute to the advance of
socialism on other fronts by our

him to depend for his

that-be seek

..."Helping Build Florida"

the effect¬
employed by

or

means

taking

doubts

grave

propriety

demands his vote

by the greatest expansion in FP&L
history!

program

he

welfare staters.

believes

on

power,

continuing

But

on.

comes

num¬

ber of ports of
entry.

This advertisement is
part of our

are

housed, better clothed,
fed, better educated, and

his incentive

TRANSPORTATION!,
in

Latin America.

.

.

setting

mild-climate economies.

— in Florida, the
Southeastern U.S., neighboring

assured

.

are

center.

in construction,

MARKETS -rGrowing greater

.

being unchar¬

person

see

iveness of the

"

COSTS

are

the job, do

by the day

..

'

-

better work. Skilled technicians
easier to recruit.

©

the-welfare

Such accusations

about the

vacation fun

a

in

to your

of

off—better

the

the

history

exercising

The

Any person who, dares to ques¬
tion .these
immoraland uneeo-.
nomic

better

are

in¬

many

of the well-intentioned

Government

:

so

Gone

moral

•

tuitous.

FLORIDA'S BUSINESS FRONT, TOO!

their

a

stances

are

to

to

weakness.in

i

ap¬

power

conform

inevitably develop

of

What

will wants to

THERE'S GOOD NEWS ON

have

powers

itable.

Mr. Businessman...

who

of

L

'

.

moral purposes. Implementing this
faith
we
haye thrust; enormous

Hood, robbing the rich to
the poor., The theory is thor¬
oughly immoral—but the practice
is even worse.
The~ promise is.
soon
forgotten and Robin Hood
robs riqh and poor alike to pay
Robin Hood. AH this, in the name
of the "general welfare!"'.
'■/

of
it

of

•

immorality

propriated the political

.

farm income!

they seek

they employ. ;

means

They
devo¬

very

ends

pay

punish

portion,

a

noble

Robin

be¬

by some strange mental

vote

force; their

the

blinds them to the

these.

..

ory,

we

we

of

one

This is not the road to prosper¬

ity

have rationalized a
code- of ethics, which provides that
process

not;

,

.?■

longings by. stealth or violence, it
Would be theft — an immoral act
for

is

i(;i must first take it
you.

people

% A,[

to

to

give somebody else anything,. encouraged—nay

can

reach for unearned government

hand-outs.; ;
.

of

production

Therefore,
before 4 government
give you something it must
first take it away, from so-meone
else; and,, conversely, before it

discouraging feature
a

in

factors

can

these communications; was; the

apparent eagerness of

three

ernment

;

-'

tion

land, labor and capital; gov¬

are

ficiaries. of public/"economic and
social Uplift" projects in all parts
of the country.

resort

.

The

ad-*

bene¬

assorted

guidance, government

,

private

•

that,

Thursday, June 19, 195$

.

clothing, and so on.
But they personal liberty in decline and a
glibly gloss over the fact that gov¬ growing political idolatry. < b %'>
ernment
doesnot
produce
the,
Where lies the blame for our
economic goods it promises to current
predicament — so-foreign
dispense; people produce them. to
the-promises, of the original

•

elected "officials,

is

votes

our

curity, i.e., at least a minimum of
economic
goods — houses,
food,

Second
Commission, I received
written and oral statements

from

Perhaps the
the claims of

Will provide us with economic se¬

the

with

of

those, seeking'

such

work

my

campaign.

blatant

more

power

with an at¬ essential
for
national
survival!: another man's property and use
regimentation of The scientist
implores government for the special benefit of ourselves
agriculture. In spite of these gifts, to
provide
generous
funds for or others, we have merely to call
during the past six years there "research essential to • the Na¬
it "promoting the general welfare"
has been a *23 % decline in net
tional Defense and the common in order to remove all taint
tendant

election

Hoover

these

government aids to education

set¬

maximum

for

economic action.

—

products main¬

are

talking about, take any recent

am

to set quotas, up
cases, political
expediency' becomes the guide to

'

of unwanted farm

without working, but

favor

in

laws

wage

stage

down.

or

of the vastly increased produc¬
tivity of our industrial machine, we businessmen look for govern¬
there has occurred, since 1933, a ment subsidies or loans when we
sharp decrease,- some 5.5%, in the cannot obtain funds from private
purchasing power of our money!' sources. The farmer demands a
guaranteed
income,
subsidized
There are many areas where
electricity, irrigation, and tools.
government has. intrudedJnto. the The doctor,, is
opposed to these
domain of private responsibility
socialistic measures and to social-,
and has substituted the weight of
izecl medicine, but wants sub-;
political factors for the interplay sidized'
training,
research
and
of economic factors as a regulator
laboratories- The educator points
of our economy. We all know the out the, deplorable dowering of
depressing story of the farm sub¬ moral
standards
which
results
sidies which, in the long run, have when
a person is deprived of the
injured,, not benefitted the farmery
responsibility for his own welfare
They; have resulted in $8 billion
and
then
demonstrates I that
,

the

also, the

and

have - sub¬
stantial basis in fact! For example,
appear

declaim

who

-

minimum

ting

-

of

had
only for the

which economic goods may be

laws. When government is
given authority to adjust farm
prices upward it acquires author¬
ity to adjust them downward, and

indicated by the fact government largesse —when

outside banks) while the popula¬
tion increased only 32%.'In spite

,

favor that when we
government the au¬

wage

the
that from 1933 to 1955 there has other fellow gets it. But when his
interests
are
involved, he
been
a
500%
increase
in
the own
money supply of the United States nationalizes hist project as being

schedule,

clamor

*

multiplier of wealth, some sort of
access to a fourth dimension from

to
for

,.

—

accusation

to

well

be

.
thority to give, we automatically; voting.
'
;
concede
the
authority to take.
For endless examples of what I

and

venal

labor

who

those

government

,

that

would

it

Perhaps

the

self-seeking; the
his
political
assumes
responsibility
for "the
hencemen paint the industrialist,
economic welfare of its citizens,
as a greedy monster;
the teacher,
the
20-25%
range
in
take
of
earned income is quickly reached. the minister, the doctor, the work¬
all; point the
finger of
In the United States we are far man

times

political redistributions of

of these

to

.

which they must eliminate.

immorality

who would excuse the

.

con¬

cluded that when the tax take

this

just

writ large, and yet there are some

property on the ground that they
provide them with an educa-*
are legal!
<
"
tion, a job and a pension.
Old
disaster
assistance,
area
redeIt has been said that the people
people
are
content,
for
the
velopments, Federal aids to educa¬
moment, with generous retirement never give up their liberties ex¬
tion, social security, unemploy¬
proviieges. And the man-in-the- cept under some delusion. We
ment
relief,
F ed e f a 1
Health street demands from government have been losing our liberties
programs,
minimum wage laws, a subsidized house, food, medical under the delusion that govern¬
loans; to
poor
business
risks,
care,' and
an
ephemeral thing ment has some competence in the
controlled money costs and others.
realm of economics, some magic
called "economic security."

economists,

competent

The welfare
kind of thing

individuals.

is

state

of

government

Young people want

for example, water resources
and public power developments,

on

.

;

violence, all under the guise
"conserving labor's gains."
;

as,

studies of the financial behavior of -

nations*

of

Redemption

the gov-, bid fair to rival the farm story,

so

to inflation.

eminent resorts

private

would

we

ourselves as

shrink from doing for

to coerce and regiment
members, to abolish freedom
contract, -and
to
resort
to

.

there

voluntarily
is

opposition

than

50

years

ago,,

the

great historian of Rome, Theodore

Mommsen, visited our country. At
a reception in his, honor, he was
asked, "Mr. Mommsen, what do
you think of our country?"
The
great scholar replied,
years

"with 2,000
be¬

of European experience

have repeated
Europe's mistakes.

fore your eyes, you
every

one

I have

no

But

we

of

further interest in you.
who

love

our

country

easily abandon interest
in its welfare. Our country today
cannot

so

crucial test in its strug¬
gle for survival. I believe the is¬

is facing a

sue

will be decided in the arena

ol

187

Volume

Number 5752

.

.

The Commercial and Financial
Chronicle

.

(2749)
moral values—not

the field of

on

Our current situation

battle.

well described by

of

one

spiritual values which I mentioned
earlier.

was

when
and

A

victory
there is no longer a
embarrassing gap be¬

preach the
the

that

when

I have seen

we

gospel of freedom to
peoples
of
the
first make sure

Z"

God,

We cannot sell the goods

Dr.

is

these

scholar

than

that

of

people

our

have

rights
of

and

social

should

munity.

be

of

the

human

self, they still
are

such

of the Master. To force
into ways of righteousness
by

police
into

to

powers,

social

ways, to

them

torture

to the

men

ord of

ment

with

mass

psychiatry, to
discipline, was

terrorize them into
in

the.

America.

creed

This

-

of

became

but

spiritual
rather

Trend

government

Police

ulcers

our

from

State

One

cannot

help

recalling

prophecy uttered by
English /scholar and

Macaulay,

so

in: 1857.

*

the

he

"Either

Caesar

Napoleon

some

or

said,

Will seize the reins of government
with a strong hand; or your re¬

public will be

fearfully plun-

as

dered and laid waste by barbarians

t

fn the Twentieth Century as the
Roman Empire was in the Fifth;
r-with this difference, that the
Huns and Vandals" who ravaged
the Roman Empire came .from
without, and that your Huns and
Vandals, will have been engend-"

.

and

-

by

frequent.

What

the

were

fundamental

so

the doctrines and creeds

much

\yhich distinguish

sect

one

de¬

or

ular

from

in

order

wrote

in

that

the

society
might be genuinely religious. DeTocqueville saw this clearly when
he

1835,

America takes
the

"Religion
direct

no

in

part

in

government of society but it

must

be

ered within your

society

•

Is there

take

own country by
institutions."

ahead which will

a way

of

out

us

this

morass?

Is

is

possible

only

both the Declaration of

life?

ence

believe there

it is also

it

is

the

only

is—and

that

out.

But
by means of political
It is through the re¬

not

nostrums.

habilitation

of

way

those

moral

and

it

is

composed of self-disciplined indi¬
/ Z

a way to recover, the sanity
and balance that once marked our

I

if

viduals.

there

;

These convictions
and

framers
lieved

ing

the

Independ¬

Constitution.

of. those

that

visible in

are

they

documents
were

The
be¬

transcrib¬

"the

laws of Nature and of
Nature's God." The supremacy of

YSTEM STRENGTH for
OUTHERN

based

such

resources

underground natural
goals
service

and
and

or

accomplishments

:

der." And

as

;

up

-

for

turn

pulsive drinking.
-Second

—

Let

take

undertake

us

that

re¬

us

re¬

to

the

many

the local

on

able

to

level, the
apply more

scrutiny

to

the

government
corrective

Fourth

at

must go!

powers

government, let
as possible

as

their

alcoholic to stop his com¬

an

in

of

and

to

action.

Let

—

"acts

agents

once

an

orderly demobilization of

resolve

us

Continued

on

that

page

Today
NEW ORLEANS-THE PORT CITY

a

ii/atto...

of the

meant

not

or¬

men

'

\

discussion

to

I

imply/that

problems

to the economic and

els, but I do

/

;

-

foregoing

have ; not
there are

peculiar

political lev¬

as

electric

capacity

and

These

are

continuing

directed

to

customer

level—fn

the nature of the universe and of

ELECTRIC

my

judgment, is

ues

which

ican

I

believe

that

such

the

supporting power of cosmic
sanction, for God intended men
to be free.

"The God who gave us

life," Jefferson observed, "gave us
liberty at the same time." We will
need conviction, courage,
strength,
understanding, humility, compas¬
sion

and

what

William

"those

as

faith

INDIANA

commerce

needed

by

i$

one

industries to

many

comes

of the

this

reasons

the multitude of

for the

For to

area.

raw

New

materials

wide variety of plants. The very waters that,

a

bear that port traffic supply industry abundantly with
fresh water for

manufacturing

V

purposes.

a

part will call forth

our

on

of

Orleans' wharves

There

basic to the Amer¬

are

dream.

effort

to

in

set

James

other factors for the city's distinction as a

cooperative workers. Nearby

are

amply supply

power

many

like natural gas,

kinds of industries.

Every form of transportation

to

friendly and willing,

resources

sulphur, salt, petroleum and timber plus low-cost electric

inland

motion

referred

are

plant city. The people here

the city—ocean,

serves

waterway, rail, air, highway. Facilities

connected, efficient; rates

low.

are

-

are

inter¬

•

i

tiny, invisible, molecular

moral forces which work from in¬

dividual to individual, creeping in

New Orleans offers

through the crannies of the world
like

soft rootlets, or like
the capillary oozing of water, but
so

you

the

It has the

give them time, will

hardest "monuments

/

'round

of

>

put

on

the mantle of

inevitable

a

Trade Mart,

intent

we

I

that

the world

such

now

could

expansion

dynamic

a

is

what

of

of all

as

on

We

of

the usual trade aids plus

International House, International

Foreign Trade Zone..

as a

\

v

/

;

)

plant city New Orleans is well worth yoqr

And to make your
tion

easier,

Industrial

leadership.

ice

supply that leadership if
emulate the Founding Fathers
can

and

year

into foreign

of "These Industries Chose the NEW ORLEANS Area"

be

The world looks

for moral

Yes,

>

to tax the capacities

mankind!

America

to

are

need for

go

investigating. Write and we'll gladly send ypu your copy

spiritual growth and material pro¬

ductivity

ones:

you

decide to

am

change course, I firmly

threshold

service

your

unique

you

prophet

While

doom.

mild, pleasant climate

high production. If

markets, at
these

Here let me disavow any

to

you even more.

many

Averting Disaster

investigation of

a

New Orleans loca¬

invite you to call on our experienced

Development Staff, New Orleans Public Serv¬

Inc., 317 Baronne Street. Valuable staff assistance

^comes

to you as a

"justice, mod¬
us

we

confidential cost-free service. Contact

today for the full plant-profit story.

"frequent recurrence

fundamental principles/'
What

taken?

can

EVANSVILLE,

influx

rehabilitation
of those moral and spiritual val¬

specific
I believe

steps

must

be

Serving NevJ

that no one, no

exalted his position,
determine for 172 million peo¬

matter

COMPANY

Actually, port

God's moral

we

GAS and

NEW OBLEANS-THE PLANT CITY

to say that if
right at the deeper
their understanding of
mean

not

are

virtue"




are

critical

just

'Third—Of the

.

evidence of the faith

"

the

In

to

Offices:

people

as

be

But if

power

their idea

on

in their devotion to

General

as

-

convinced that disaster lies ahead

development.

INDIANA

socialism, that it will

to break the habit

subsidies

politically

privileged positions

For

as

eration, temperance, frugality and

SOUTHERN

businessmen,

States.

rec¬

vailing concept of the cosmic

unless

gas storage.

industrial

privileges,

truth that every social order de¬
rives its sanctions from the pre¬

believe

in

special

main

pattern laid down by .* God forman's conduct in society. This was
in strict conformity with the basic

the
«

fight to retain

its

and government protection.
freedom is to live, all

any

us

struggle

a

all the
way; every pressure group
in the nation will

uneasy

other group.
In
one respect, this is the easiest
step
of all—we need
only refrain from
passing more socialistic laws. But
we
have become so addicted to
hard for

the
and

secular

of

„

Will

trying to set

ordef

men's pride."

,

unions,

or

is

health

Fathers

rend

f

farmers

social

discovery and declara¬
•

which, if

,

it.

code—they can tinker
another,
but
rather the fundamental belief in with economic and political prob¬
lems from now until doomsday
God which they share* It was a
and still come up with the wrong
basic American principle to main-answers—which is precisely what
tain a strict
separation between we
have- been doing in recent
church and state, not because of
years. It is a case of putting first
any hostility to religion; quite the
contrary. The state was to be sec¬ things first, and the first thing, in
nomination

your, own

i

of

one

were

recur¬

regarded as the first of
their political institutions." A free

,

by

to

thei in the sanction o£ "divine Provi¬

or

to fundamental principles."

rence

the

America

all

act not of will

"

virtue,

great

himself,! to

ducted

back

of

principles referred to by Mason?
I
believe; they
were,
broadly
on/
speaking, religious principles; not

statesman,
Addressing

this

progres¬

This

sanity, and it will be
stop

drift toward collectivism
by end¬
ing all further private raids on the
public treasury — whether con¬

transcript, and their enact¬

an

eration, temperance, frugality and honor."

its

by-products"; corruption in high
places, juvenile crime, the perpetual world crisis, the cruelly op¬
pressive tax burdens, and

■v

of

some

us

books.

our

their
liberty can be pre-; dence!'..'for
actions, they
served to any people but.'
.by a> pledged to each other "their lives'•
firm. adherence to justice,. mod¬ their fortunes, and their sacred

i If this trend toward the
police
State does not frighten us, then we
get

,

Toward

to

control

j In effect, the Founding

a

.

.

i'ju'.

and

external

tion."

r

' blessings

bind

matters indifferent, merely a

con- :

order

never

to

as

fessional, to hypnotize the social

" r

First—Let

on

road

follows:

legislate them
by laws, to principles, human laws are, when
their evil" entitled to obedience save as to

.

"V

na¬

now

This could be done in five

as

from

...

f

its

express

con¬

interpenetrate all Rea¬
son as such.
They are eternal and
immutable,
tn relation to such

self-anointed

Significance.

cerned.

steps,

bureaucracy by the

sive repeal of the socialistic laws

progress

brainwash

•

so

persons

the

37

and

ture

humanitarians, teaching and a preaching land.
yrtio advocate these measures have Education by conviction has been,
■?: convinced themselves'that the sec¬ our ideal
The teaching per¬
ond of the two great Command-. suading mission we believe is the
ments,"Thou shalt loye thy neigh¬ way of social reform.
/
bor as thyself," can be enforced
In the Viginia Bill of Rights,
: by the police power of the State
drafted
by George ; Mason- and;
and
that
when
this occurs
the
adopted on June .12, 1776,!there;
"; fifst, "Thou' shalt love the 'Lord appears this, statement in Article
j
thy "God," ceases to have much 15: "No free

y-

principles 'were
human hands; indeed,

command

Cod's law of love, people can be
coerced
into - "doing
good"J for
their neighbors.
It appears that

"

Such

They

men

scribe to the concept of the New
and Fair Deals—die idea that by

the

consciences

propose that these decisions, and
the problems connected
therewith,
be returned to the

political

laws

Go ye into all the world and
teach
all
nations—was the last

been

of force for

of

preached and taught but not other¬ made by no
be forced upon the minds' if they did not antedate
deity it¬

ing, just as some believe that
Christianity has been tried and
found wanting. Many of us sub¬

substituting man's law

teacher

noted

of! lence, altogether regardless of the
of man, these attitude of those who wield the
the individual
physical resources of the com¬
these

race.

Many

Cor win,

economy, writing of "The 'Higher
Law'
Background
of
American

wise

converted to the idea that freedom
has been tried and found want¬

j

and

S.

.

order

the

today America is moving rapidly
in the direction of a police state,

j

Edwin

this

can

answer

responsibilities

do

we

Morass?

accomplished?

to

not have in stock.. The fact is that

s

be

better

no

ideal

mon

conviction.

no

This

.

we

carry

to

by Dr. Ralph Cooper
until recently Presi¬ Constitutional
Law,"
describes
dent of Lafayette
College. In an' this sanction as follows: "There
inspiring address entitled, "Those are certain principles of right and
Who Would Have Freedom From
justice which are entitled to pre¬
vail of their own intrinsic excel¬
Tyranny," he said: ".
Our com¬

believe in it—and practice
it—at home. Otherwise our words
that

of

given
Hutchison,

must

we

believed

was

from its correspondence to
law superior to the will of hu¬
man rulers.

that

oppressed

world,

Out

rehabilitation

personal example."
means

Way

Now you may
ask, how

tween one's stated aims and one's

This

Constitution

stem
a

from which one merits the

wide

.

mili¬

our

tary commanders in these words:
'.. "It is the sort of moral crisis

only

the

how

n(u>

ple their day-to-day economic and
social decisions concerning such
matters as wages,

prices, produc¬

tion, associations and

others.

So I

4

uRKons

Public Service

Orleans

with low-cost electricity,
natural

gas,

and transit

38

The Commercial arid Financial Chronicle

(2750)

38

Continued

•

"The field day

r

of Our natural rights.

all, let us hold

higher before our eyes the banner
of individual moral responsibility,
.

acknowledging

that unless

each

this finds

as

statements

We

ments

the

and

•

Sermon

has

last half

of

1957,

The

and
of

mands

rapid devel-

of

the

necessary

security,

national

created, on
one hand,

*

year.

-

the Twentieth

itless

opportunities
for

Cen¬

the

Convention,

Benjamin Franklin
predicted thgt the Federal Union
can only end in despotism^ as1
other'forms ihave done before* it,*
when the ; people shall becomeVso
corrupt as to need despotic gov¬
ernment,* being • incapable of any
other."
And when- asked by an
.

$37 billion in 1957. But don't un¬
derestimate this significant com¬
parison: Except for these two alltime peak years, this year's total
is higher than that for any other

i

-*

•

;

.

;

The importance of science and
technology ;to the /economy is

clearly revealed by the history of

Now the inventory picture looksn c e on
Measures. .It' is a bit better. Many companies are;
'
brought home ;to everyone Who; scraping the bottom of the barrel.;
r examines*
your* rpcord that, your' Stocks,; on- a seasonally adjusted;
i
intere^ yoqrractivities and your' basis; * declined $800million in;
y ;
•. * *'; V'■?;
I influence are so closely cbnhectad April. u. :•
:

r^cted/ to the ^
advances of,,.,
Commu<
in

bloc

development.

Smclair

W«eks

and

This
jtheinterests'of,th'b'business;
commuriity and with the national panies
-

I with

-

science educa-

Weights

that your leadership and
anxious citizen, : "Well} Doctor, tion and in the making of sput- guidance contribute'■ greatly
to
what have yomgivemus, .a repub¬ niks, intercontinental missiles and; economic stability and growth.
lic or a monarchy?*^ Franklin re^'i nuclear weapons; American pub-I
^
: v v
:: ' ' •
*
plied, "A republic—if you can lic*opinion Js determined; that ourf\ ^£eon'omlerSiihatiob'''-f^-;.: :
own
private and
keep it/'
i

"How

long will

endure?"

asked

the

the

.

David

inant."

economy

in hell

are

-

reserved for those

nology in economic progress. Sci¬
entific
research has
played an
important role in creating new
products, in increasing productiv¬
ity and in other ways raising the
standard of living.

(Special to The Financial Chronicle)

Regardless of

KANSAS CITY, Mo.—Floyd M.

pace

Baird has become associated with

McQueeny- Hendon, Inc., 440 East
64th

Terrace.

He

was

formerly

with Mutual Distributors, Inc.




Okla. Gas & Electric

Offered to Investors

improving their inven¬

*

An underwriting group managed
jointly by Merrill Lynch, Pierce,
Fenner &

Smith and White, Wel d

& Co. on June 17 offered

000

Oklahoma

Gas

Electric

first " mortgage;
bonds due June 1,1988. The bonds
are
priced at110 J % arid accrued
interest, to yield 3.616%. * The
group was awarded the issue at
competitive sale June 16 on a bid
of 100.3099%. 1
ti,
'

Net proceeds from the financing*
applied by Oklahoma Gas
and Electric to payment of part of

will be
the

strengthening

gram.

Thus, with sales
somewhat, some
buying again forinventory which means iriore pro¬
duction and more jobs. Steel mill;

$15,000,-

Company: • 3 % %

tory position.

firmsr have been

rind

*

of its

costs

The

the

construction pro¬

t' .'.l
bonds

of

option

/

^

redeemable

are

the

nt;

at

compaiiy

-.

With McQueeny-Hendon
;

S15 Million Bonds of

'

who,
in a period of moral crisis, main¬
tain their neutrality."

'

some com-*

■

prices ranging 4'rom 104.88% to.
operations advanced fhorrt a low
100% but if they are redeemed
of 47% of rated capacity in the •
i
;
prior to June 1/ 1963 through a
last week of April to 61% in the
to give a
debt refunding operation having
V
ards—under the able direction, of t ^e current economic situation— first week in June.
an effective cost of less than the
Dr. Astin
will expand its pro-; j^0th the headaches arid the
Other signs of healthy revival
hopes.interest rate on the bonds, re¬
gram is one assurance that we are.
]por {he last several weeks, busi- are: Employment in May rising to
deemed, then the regular redemp¬
trymg to meet the needs of the negs s{atistics in general have 64.1 million, a jump of 1.2 million
tion premium will be increased by
ultramodern age.
from April. The number of job¬
looked better than at any time
3% pf the principal amount. For
less dropped by 200,000 to 4.9 mil¬
Among the opportunities un- since the decline started last year,
the sinking fund the bonds will be

One last word; more than 700
ago the great Italian poet, folding to this generation is the- The field day of the hand-wringDante, said: "The hottest places, greater use of science and tech- ing pessimist is about over.
!

years

are

that

mean

is overwhelm¬

r1

important role
I have been
brief run-down on''

Starr Jordan, President of .Stan¬

ford University. He answered his
own question:
"So long as the
ideas of its founders remain dom¬

:

must

science

public^cience ■&because of your
£!?
^?cV
in
the economy,
that the National Bureau of Stand-,

Republic

late

inventories, in rela¬
tion
to reduced demands, have;
caused layoffs in manufacturing,;
especially in autos and other con¬
sumer durables and in producers'
durables. ' '•
r
'*
Excessive

\ the National Confere

* - *

National. at¬

nist

ture

\

tention \i§ d|-*

the

which is the fountainhead of fu-

<

ing.

how and to add to its facilities so

;

natibn's-expanding

realistic optimism

business as
step up its capital
improve its 'know-

as
to
produce the amount and
kinds of goods the people want.

our

potential for spectacular
economic growth in the next 10
years, the evidence in support of

improve,

always will
spending to

re-

f

good of

mankind.

encourage

ize

and its

■

sales

As

we

{search, including basic research

and

to

"■

;>•

de-; year.

I

continue

'

•

Admittedly, this sum is below
the $35 billion spent in 1956 and
is 17% below the record outlay of

not water down research
connected with the civilian economy.
We must not rob tomorrow
of its chance- to grow strong. We
must

showing that businessmen ine closely our strong economic
to invest $31 billion in foundation and correct its
linger¬
plant and equipment this, ing weaknesses and when we real¬

expect
new

must

political prob- '
lems and,
on/,
the other, lim- '

tury.
I At the close of the Constitutional

♦

differ-

and

survey

military

the frontiersmen of the

.

.

dan gerous

| These measures require bold ac¬
tion. Those who take up the gage
of battle will be the real pioneers
our age,

the

into so-~

ciety and invites tyranny.

Of

a

opihent of science and technology

the

on

living in quite

born into.

Were

the Ten Command¬

Mount—he brings* chaos

are

ent world from the one most of us

expression in such

as

-

of the hand-wringing pessimist is about over,7'

Commerce Secretary Weeks declares in calling attention to
strengthening confidence in job security said to be engendered
by knowledge* of rising employmenf ami* continued personal
income strength, which are weighed with other'plus factors
against minus factors. Agrees our convalescing economy will
not achieve complete health rapidly, but avers the outlook is
bright for better times later this year.

...

•

one of us humbly tries to govern
his actions by God's moral code—

•*;"

-

Secretary of Commerce

;

,

.

for with our own
return for a surrender

; Fifth —Above

By HON. SINCLAIR WEEKS *

*

;

never again will we yield to the
seduction of the government panderer Who comes to us offering

paid

Confidence waned last; the plus factors,, the outlook is
buying shrunk. Inven¬ bright for better times later this
tories piled up above sales.
year.;,... *.
t,v; /
The- Commerce Department an¬
To
me,
optimism is another
nounced in the press recently, a word for vision. When
wei exam¬
fall

High Cost of
Redemption: Moreell

money, in

Thursday, June 19, <1958

.

capacity.

from page 37

The

gifts

..

right

*From

a

now

talk

slower economic

compared

with

Weeks before
43rd National Conference on Weights and
Measures, Washington, D, C., June 10,

•

a

by

Mr.

If

public confidence continues
to grow, if business continues to
spur the upturn, and if govern¬
ment continues to keep away from
gumming the works by unsound
legislation, the economy should
continue to improve.
To get a better

understanding of
the prospect, let us first consider
some major causes of the reces¬
sion. A super-boom in capital in¬
vestment created temporary over¬

1958.

lion.

The seasonally adjusted un¬
employment rate declined from
its high 7.5% in April to 7.2%,
the first dip since the rate started
to

last

soar

that

new

construction

ac¬

tivity went up to $4.1 billion in
May, a 10% increase over April.
Total dollar

five

volume

months

at

for the first

$17.7

billion is
equal to that of the same
period last year. Our Interstate
about

Highway Program will be accel¬
erated

in

the

101.16% to 100%.
The company owns an intercoji-

nected -electric

summer.

Preliminary estimates reported
last week by the Department in¬
dicate

redeemable at prices ranging from

coming Weeks and

mission

and

production trans¬
distribution system

Ibtated in central

Oklahoma

and

western Arkansas which includes
10

generating plants with an ag¬

gregate capability of 906,400 kilo¬
operating revenues dur¬
ing the^ 12 months ended March 31,
T958 totaled $50,577,000 and its net
income $10,055,000. Fixed charges
for the period were earned 6.08

watts;' Its

times.

add its boost to the forward thrust

of construction.

Joins First of Michigan
(Special to The Financial chronicle)

Summary
The

indications

convalescing
covers

to

go

still has
before it re¬

complete health.

Because

of plant

over-capacity and inven¬
tory backlogs, the pace of revival
may

not be

fast

as

as

we

DETROIT, Mich.—Oscar L. Buhr

the

economy

months

some

that

are

should

has

joined

the staff

of First of

Michigan Corporation, Buhl

Build¬

ing, members of the Detroit Stock

Exchange. He
Detroit

Bank

was

&

previously with

Trust Company.

like.
But

confidence in job security
strengthened by the knowledge
rising employment, and addi¬
tionally because personal income

With Parker, Wester

is

of
is
to

holding

well.

The ability
buy consumer durable goods is
up so

strengthened by this fact and by
the ample reservoir of savings and
credit.

(Special to The Financial

P.

— Gerald
connected
Wester, Taranto &

Dunkly has become

with

Parker,

Co., 6609 Stanley Avenue. He was

formerly with Richard A.

Considering both the minus and

A

national

son

organization

PROXY SOLICITING ASSISTANCE

and related services

Colorado Central Power Company
"DL

Broadway

p.opL"
Eaglewood, Colorado

DUDLEY F. KING
Main Office: 54 Wall St., New York 5, N.
Tel. BOwling Green 9-5550

Harri¬
1

Inc.

founded in 1942 specializing in

3470 So.

Chronicle)

CARMICHAEL, Calif.

Y.




2

The Commercial and

PICTORIAL

Financial Chronicle

...

Thursday, June 19, 1958

34th Annual Field Day

George

N.

Lindsay,

Swiss
H.

George

American
Albert

Corporation; Augustus W. Phelps,
Ascher, Wm. E. Pollock A Co., Inc.

R. Waldmann, Mercantile Trust Company; Eugene G. Mc«
Mahon, J. Barth A Co.; Gene Marx, Bear, Stearns A Co.

Hal

Phelps,

Fenn

A

Co.;

George

W.

>

Beaver,

Schoellkopf, Hutton A Pomeroy, Inc.} George Rutherford,
Corporation; Warren W. Ayres, Dudley F. King

Murphy and Edwin L. Back, Commercial £ Financial Chronicle

Joseph Nye'

Securities

* Whi,head; Calvin M. Cross, Hallgarten £ Co.;
Austin

Edwin H. Herzog, Lmuxrd Freres A
Co.; Caryl H. Sayre, Merrill Lynch, Pierce, Fenner A Smith;
Eugene M. Geddes, Clark, Dodge A
Co.; Richard de La Chappelle, Lee Higginson Corporation; Lloyd
Gilmour, Eastman Dillon, Union Securities & Co.

Dominion

Brown,

Dean

Witter

<ft

Co.

•

|j

Augustus
J.

r "

*>

J. Martin, United States Trust
Company; William H. Long, Jr., Doremus A Co.; Ernest
Altgelt, Jr.,
Harris Trust A Savings Bank; John J.
Clapp, Jr., R. WPressprich A Co.;
Frederic M. McClelland,
Kidder, Peabody A Co.
,

H.

Lawrence

Parker, Morgan Stanley A Co.; Andrew G. Curry, A. E. Ames
Robert M. Gardiner, Reynolds A Co.; John J.
Bryan, Reynolds




A

Co.

A

Co.

Incorporated;
■■■

**

Charles Bishopt Th* Hanover Bank;
Stephen
The

Hanover

Bank;

Allan

Reynolds, Halsey. Stpart A Co. Inc.; Evans G. Mcrgan,
C. Eustis,
Jr., Spencer Trash A Co.

Volume 187

Number 5752

...

The Commercial and Financial Chronicle

At

tSSl'ch' AlherV C.
IVerfneim A Co.,
Albert

John

Purities,

Sleepy Hollow Country Club

Y?"er A Co., /nc.; Alfred J. A Co.,- Allen C. da B.I.,
?'?.ine' CoWman, Sach.

Walston

Ross,

Raiss, Burnham and Company; Frederick Ehrman,
Brothers; Lee M. Limbert, Blyth A Co., Inc.

Lehman

Dicfc

E.

F.

Dunstan,

Bankers
R.

A

Trust

W.

Company; John Linen, Chase Manhattan Bank;
Pressprich A Co.; John French, A. C. Allyn A Co.

James F. Burns, Jr., Harris, Upham A Co.; P. Scatt Russell, Glore,
Forgan A Co.; Donald Stralem, Hallgarten A Co.

Smutny,

Rudolf

Salim Lewis, Bear, Stearns A Co.; V. Theodore Low, Bear, Stearns
A Co.; Joseph Nugent, Mabon A Co,

10?

■

*

-

mi?:£
ft.
mm
:

y$$m

mA

George T. Flynn, Hornblower A Weeks; Homer O'Connell, Homer O'Connell A Co.,
White, Weld A Co.; Egerton B. Vinson, De Haven A Townsend, Crouter A Bodine;
Salomon Bros. A Hutzler

Inc.; Jan Hunt,
William Morns,

Kenneth
Edward

A.
B.

mm

Kerr, E. F. Hutton A Company; John H. Carlson, Carl M. Loeb, Rhoades A Co.;
Selding, Spencer Trask A Co.; Edwin A. Stephenson, The Chase Manhattan Bank;
Carnot W. Evans, Clark, Dodge A Co.

de

"■

>4$

•*
: :

i *

'•

'

fop U

/

•

'

4

iTT

■

;

V

■

1
•

T-IT.'-

:

■

.

Charles Buek, United States

Trust Company; Malon

Kidder, Peabody A Co./ J.




S. Andrus.Moion 5.A ndrus.

Raymond Smith, Weeden A Co.

Inc.; Henry Kardos,

Howard F. Vultee, Eastman Dillon, Union Securities A
Arthur E. Allen, F. S. Smithers A Co.; Walker

Co.; Norman W. Stewart, F. S. SmithersA
W. Stevenson, Jr., Hemphill, Noyes A Co.

'\%

$

Co.,

4

PICTORIAL

Edward

T.

Thursday, June 19,

1958

R. W. Pressprich A Co.; Albert Hager, Jr., Halsey, Stuart A Co.
Freeman A Company; James F. Colthup, Freeman A Company

Inc.;

The Commercial and

McCormick, American Stock Exchange; Blancke Noyes, Hemphill, Noyes
T. Leach, Estabrook
A Co.; James F. Burns, Harris, Upham A Co.

A

Co.;

Orin

Charles

Li'^Wgfnann,
Dwight

Beebe,

Financial Chronicle

.

.

.

1

I

■ff

R

m

>

D

J

e.-.

Raymond

Stitgerf

u/L

White,

DMAAtm.

Brooke

Levy,

T.

Lewton

x

,,,

,,

_

Weld

Uf«Hl«A*u

_

1L'

l_

-

^~

r»

J

Dick ,Rand,

Co.;
:

Wynkoop,

1

TN.

j.

l_

Fahnestock

o.

&

n

,

Rand

„

&

„

Robert

F.

Lawlor




A

Rockwood;

Joseph

Wood,

F. Patten, Bear,
Struthers A Co.

Smith, Barney A Co.; H. Keasbey Bramhall,
Falion &
CoInc.,
Ralph
Hornblower, ' Jr., ;
,?aul L. Sipp, Jr., Stern, Lauer & CoPaul L*. Sipp, First of Michi_^
Hornblotper & Weeks
igan Corporation; William \M. Cahn, Jr., Henry Herrman & Co.
„

^^

Goldman, Sachs A Co.; David Lewis, Paine, Webber, Jackson
King; Hubert Atwater, Wood, Walker A Co.

Lawlor,

Seebeck,

CoBramhall,

Co.

Stearns

A

A

Co.;

ff.

t

o

ti/

_

'

\

Philip

K. Bar^w,
•

»

.

-

Allen J. Nix, Riter A Co.;

Curtis;

.

_

//

a!

-

---

i

_

Lawrence Bogert, Jr., Eastman

W. Borkland, Jr., Tucker,

Anthony

Har0ld.I^P«hFbR,i,nro« Bm°?L Bp,e,4 Co.; Gordon
James F. Burns,
Blyth A Co., Inc.; Richard C.

v..

vv

ww

.

-

Dillon, Union Securities A Co.
A R. L. Day

B. Whelpley, Joseph Walker A
Vivian, First Boston Corporation

■■

a

r<_

Ernest

Sons;

Volume 187

Number 5752

.

.

.

The Commercial and Financial Chronicle

PICTORIAL

Municipal Bond Club of New York

Charles

E. Weigold, Charles E.
„

Boston

James

Weigold A Co., Inc., reti
iring president; Wilbur M. Merritt,
president; George W. Hall, Wm. E. Pollock A Co.
general chairman of the outing
,

Corporation,

.

D. Topping, J. D. Topping A Co.; Kenneth Speer, Rippel A
Co., Newark, N. J.; Harvey S. Renton, Freeman A Co.

Bill

Veazie, Mabon A Co.; Stebb Allen, Chemical Corn
John S. Linan, Chase Manhattan Bank

W.

Neal

,




.

A. J.

Bianchetti, J. A. Hogle A Co.; J. C. Fitterer, Jr., Wertheim A Co.; William D. Muller, Halsey,
A Co., Inc.; Edward J. Meyers, Laidlaw A Co.; E. G. O'Leary, Eastman Dillon,

Stuart

Union

Donald

Securities

A

C. Ebbitt, Shelby Cullom Davis A Co.; Russell Mclnnes,
Wood, King A Dawson; George J. Thurnher, Drexel A Co.

Breen, Glore, Forgan A Co.; Edmund
Theodore P. Swick, White,

Corporation,

Co.

Kenneth

Fulkerson, Bankers Trust Company

Exchange Bank;

.
o
/i.
Rirhofd H
De Bolt. Indianapolis Bond & Share
Henry L. Harris, Goldman, Sachs & Co.; Richard n. ue noix, mhu
h
rhicaeo
Indianapolis, Ind.; D. R. Bonniwell, Cruttenden, Podesta & Co., Chicago
t»

The First

incoming
ng

Robert J. Mullens, J. J.

C. Byrne, Phelps, Fenn & Co.;
Weld & Co.

Boston; Ed Kelly, Dean Witter A
York; Frank B. Sisk, Salomon Bros. A Hutzler

Kenny Co.; Marsom Pratt, Estabrook A Co.,

Co.; John Sweeney, A. C. Allyn A Co., New

5

6

The Commercial and Financial

PICTORIAL

Charles

F.

Kavanagh, Bacon, Stevenson & Co.; Malvern Hill, Malvern Hill & Co.;
R. M. Schmidt, Blyth <ft Co., Inc.

Edwin L. Beck, Commercial <ft Financial Chronicle; William

The Northern Trust Company, New
David A. Pincus, D. A. Pincus <ft Co.

Ferguson,

Ed

Wrightsman,

York;

August

F. Pardey,
Chase

Charles V. Smith, Clark, Dodge <ft Co.; William E.
Simon, IVeeden &
William M. Durkin, First National Bank of
Chicago




The Chase Manhattan Bank;

Bank;

William

The Chase Manhattan

Ira Haupt & Co.; Archibald Galloway, Vandewater, Sykes, Heckler
Maxwell, James H. Blackburn <ft Associates, New Orleans

Co.;

&

..

.

Thursday, June 19, 1958

Arthur E. Kirtley, First Boston Corporation, Chicago, 111.; Carnot W. Evans,
J. David Everard, John Nuveen & Co., Inc., Chicago

Manhattan

Arthur A.

Chronicle

Galloway;

K. J. Sickler,

The

C.

Courtney Keller, Wertheim & Co.; George R. Waldmann,
Mercantile Trust Company; Gene Kelly, Carl M. Loeb,

Dubendorfer,

Bank

John

D. Cooper,

Clark, Dodge (ft Co.;

Rhoades &

Co.

Shields & Company; Homer Locke, Shields <ft Company; Harold A. Walker,
Company; Robert G. Gerrish, G. H. Walker & Co., Providence, R. I.

Bankers Trust

Arthur Mathews, Dun <ft Bradstreet; Bill Skinner, Coffin

<6 Burr, Incorporated; Robert C. Mathews,
Trust Company of Georgia, Atlanta, Ga.; Bill
McKay, The Blue List Publishing Co.

Volume

187

Number 5752

.

.

.

The Commercial and Financial
Chronicle
PICTORIAL
\

■

■

■■

.

.

7

'

Friday, June 13, 1958

Richard

I. C. Hess, Blyth &
Co., Inc.; Eugene A. Mintkeski, Port of New York
Authority; Prentice
Talmage, Tucker, Anthony A R. L.
Day; Warren Oltmanns, Charles E. Weigold A Co.;
I
William R. Torgersen, Charles E. Weigold A Co.

Alfred

S.

Knapp, Janney, Dulles A Battles, Inc., Philadelphia;
T. Poole, Poole A Co.,
Philadelphia; Leigkton
Mcllvaine, Goldman, Sachs A Co., Philadelphia

William

William

B.

F.

Ludwell A.

Hitz, B. J. Van Ingen & Co., Inc.

Strader, Strader & Co., Lynchburg, Va.; Byron Say re, 7ro
Harry M. Peiser, Ira Hgcupt & Co., New York




\

Murphy, B. J. Van Ingen A Co., Inc.; James F. Reilly, Good body A Co.; Fred W.
Reichard, B. J.
Van Ingen A Co., Inc.; Elmer C.
Eaton, Jr., Paine, Webber, Jackson A Curtis, Boston;
Paul Stephens, Paine, Webber, Jackson A Curtis,
Chicago

Travers, Francis I. du Pont A Co.; Carlton
Chambers,
Kennedy A Co., Boston; Frank R. Cole,
F. R. Cole A Co.,
Newark, N. J.

Brittain

Andrew Dott, Malon S. Andrus, Inc.; Harold J. Kennedy, E. P. Hutton A Company;
James J.

Dick

Haupt & Co., Chicago;

S. Garland, Jr., Alex. Brown A Sons,
Baltimore, Md.; Henry G.
Pentz, Alex. Brown A Sons, Baltimore, Md.; Edward H. Robinson,
Schwabacher A Co., New York
C.

L. R. Sullivan, Fitzpatrick, Sullivan & Co.;
Joseph S. Banks, Blyth & Co., Inc.; James Edward Falion,
Bramhall, Falion & Co., Inc.; Karl J. Panke, Lehman Brothers; Russell A. Haff, Joseph, Mellen & Miller

Andrew D. Buchan, Bacon, Whipple &
Co., Chicago; Jerome J. Burke,
James G. Brophy, Blyth A Co., Inc., Chicago

Blyth A Co., Inc.;

Commercial Financial
and

The
3

Chronicle

. .

Thursday, June 19, 1958

PICTORIAL

At Westchester

Country Club,

F.

Laidlaw & Co.; Elwood S. Robinson, Penington,
E. Flaherty, Barr Brothers & Co.; Thomas F. McEntee,

Frank L. Lucke,
Simon

Milton

Pierce Rauscher,
& Co., Inc.,

Halpern,
Morris

A. Dudley,

San Antonio, Texas;

Rauscher, Pierce & Co., Inc.,

Dallas

M.

Ponicall, Jr., Singer,

Charles J. Martin, Felger, Nolan,
Washington, &D.Co., Inc.; Washington, Folger,
C.; Arthur Friend, D. C.;
Hibbs
Barr Brothers

& Co.

Nolan, Fleming-W. B.

Edwin A. Riehle,

James

Walter E. Morse,

Edwin P.




J. Ryan,

Co.; W. T. Burnett,

Lehman Brothers; Joe Vandernoot, R. W. Pressprich &
Kean, Taylor & Co.; John F. Hornbostel, Hornbostel & Co.

Sunderland, John C. Legg & Company, Baltimore; Thomas
Company of Maryland, Baltimore; George Kiener and
(Pat Marro and A1 Stecher)

A. Lankford, Union Trust
his orchestra

Deane &

Harry Downs,

Colket <fi Co., Philadelphia;
Adams, McEntee & Co.

R.

Schlichting,

Rye, N.Y.

Scr/bner,

Harry Downs

Pittsburgh, Pa.; WilliamP. King, King,
J. P. Morgan & Co.

& Co.; Ed Warren,

Quirk & Co.;

Bernard Van Forgan B. J. Van lngen & Co Inc.; Robert A. Co.
Ingen, & Co.; William H. Thorpe, Drexel & Boytano,
Glore,

Park, Ryan, Inc.; James E. Klingel, Juran & Moody,
Arthur F. Tubridy, Herbert J. Sims & Co.

Kidder, Peabod,

&

Co.;
K. R.

Russell

W

Schaffer,

SchaRer,

Petroski, Drako <ft Co.

St. Paul, Minn.;

Necker <6

Co.,

Philadelphia!

Number 5752

187

Volume

.

.

.

The Commercial and Financial Chronicle

(2751)

Continued from page 25

possible liability lor

damage

to
ladies? /.

Because we've forgotten

ment

too often clo in

ognizing that a public relations
problem may be just as tough as

we

our

per¬

statistics and logic. We
to know

far

by now that

reliance

an

women

are

"manage¬

upon

intuition"—instead

_

needs

careful

same

reachable through an research, planning
1
approach that talks to' action.
/
hearts as well as to their
Yes, we must

keen minds.

utilize

have

man.'/

has

ECAP

magazines
are

added

embarked

approach.
more

on

women's

schedule
a

warmer

than'two magazines

women's
much.

and
copy

But it will take

story

our

two

the

to

,

effectively

audience

Such

an

to

tell

to

that

lot

a

this

counts

so.

approach will not

the

fi¬

analysis,

and

more

Now that the figures
reminded us of that fact,

rec¬

sales problem. And it

or

the

emotional
their

of

engineering,;. production,

ought nancing

men

decisive

; ;/:■

to remake

our

*

behind which they masWe know their goal is

querade.

Successful

men."

torial

and

of the

"PR

Are

-

they merely edi¬

supervisors

of

advertising

copy and publicity material, mak¬
ing sure that clever and careful

language is used?
abject flunkies to

Are

former

his

pr

n

,

n2^v

star

hit

car

an ex/ removed from

w

?hlni!^iand *?1S b?uj
fh *
2Y1}* 1 have m mind
JQm
Reverend Billy

of

that

company

was

wS„n

the utility.
'
■
Now let's look at the PR angle
to a topic about which we do an
lot

of

question

hollering—the

tax

/

f

Pachmg
?fils?s
w

both

evidence any

no

of

be¬

freedom

and

sides

of

the

Iron

Curtain.

and
times.

missionary, he works primarily
among
the
non-believers
and

utilities

As

more
prettily garnished and
spiced to be more palatable—but

it would have been the

:

where'w*10 have strayed from the

I

you

a

There is

the forces

those of tyranny, has
taken/rpe tor
many corners of the earth and on.

been

talking just to the believers.

•

Tax Angle Is a Dud—Stressed

con¬

continually

tween

Pi/23"1. ^pesn t waste his time

vociferously against

awful

and

cancerous

bal struggle for the mind of
man,
is
waged

that

*??? he
JJ ipant there than almost any
place else in America I know. But
*ac* makes al? the more per-

the local newspaper

editorialized

investigation

|?tern Baghdad-by-the-Bay

sur-

prised when

•

the

It would have been tempting thi»
morning
to
have
deluged
you
^ arenas with
statistics, to have drowned
£it to °ur you in rafter-shaking reverbera¬
tions of sound. Yes,
found sin more might have cooked the roast I
could
have

u

power pole. He left a widow and
two young sons. The law depart-

kind

any

football

killed when

was

w

the
of

My first-hand probing of the glo¬

T

a

they only

alibi

popular

a

who

ml

industry,
exposure

spiracy of Socialist Collectivism
all-powerful also has. been my life's vocation.

the

%1 su^gest

"

nmn]p

ultimately lose the more vital
public opinion battle. I know of
a
utility which slapped a $500
damage suit against the estate of

monf

nation in the

our

public strous image of
relations to avoid the loss of milSocialist state,
lions of dollars\in good will. Too'
,
j,
often we win a legal skirmish but

ment

recognize

expertness

public
rela¬
tions work depends to a
large ex¬
tent on how
management uses its
"PR

of

some

guises

should

we

—

muclr

sonal lives—that you can't make
effective love to a gal with cold

; making

fanciful

some

maybe

legal activities clear with

been getting our story over to the
~as

suit,

consider

39

I

have

have

spoken

public

as

meat

same

digested,

an

relations

many

electric
man.

I

choose rather to plead simply that
we have a duty to the American'

that the tax differential ever has -° d*
be popular with those of us in of
•
:
:
a
policy which management
economic system
as' well
as
to
management; and ; our
directo¬ decides to carry out, regardless of
Take a Lesson From Billy Graham our own industry. We can't afford
rates.
But until we stop
Are they
writing public opinion?
just
to waste any more time in. halt¬
This is as true as the notes of
We in the industrial public recopy- for - ourselves
and
; start
nice, congenial hand-shaking and
liberty's bell, despite the millions 3aP°"s field tall5 a lo} and say a ing the countdown to our own
talking
the
people's
language,' back-slapping machines who make
we've spent telling the public that
we?ll never get a
We are missionaries, too. But oblivion.
really big audi¬ a lot of friends but do not influ¬
LET'S GO HOME, TAKE OFF
we
ence for our
pay taxes- by the billions of !°° often we say our Piece only
ence
messages.
*
■
•
many people?
If your PR
OUR
dollars and public power agen- in °ur own temples. We can take OUR" COATS, ROLL UP
!I cannot leave ECAP; without man does " not prove his
mettle,
cies pay none. : •••-' *'/- *•a. lesson from Billy Graham in SLEEVES, AND FIGHT '.BACKF
Complimenting -the
great " job then fire him and find a fellow
Why is the argument a dud? sPeaking out bluntly and couragewho
ECAP does in*
warrants
your
confidence.
-

,

otiherwfse

_

building

broad

a

Because • everything
But when you do find
we
say • on ously—and in a voice the people
him, in
the subject
sounds as if we're understand and will believe. We
business-man- ' heaven's name give him author¬
either complaining or bragging— must carry our brand of Ameriaged power companies.: The proof ity equal
to his
responsibility.
or both. What is the reaction of
of the pudding that the
PR men
,can evangelism to the non-becan
do their best job
campaign
r..
••
lievers, too. Sure, its harder to
is doing a lot of good is attested when they are consulted by man¬ the consumer7
He says, "What's so noble about
by the constant chorus of in¬ agement before and not after "the
"t nnv fvdn&'efdn_ cusposeci our way.
But the obllnuendo from our detractors and hour of decision." We must call navinj?
their- frenetic
,I'd like to
,great and the stakes are
efforts
to
have them in on the take-off and not

LOS ANGELES, Cal.—Dempsey-'
Tegeler & Co., 210 West Seventy
Street, have added to their staf£
Dorothea Amrhein, Ora M. Busbr
Roger A. Clark, Frank F. Doolittler

ECAP

Helen B. Edsall, Thomas H. Haz-.

foundation
about

of j public

America's

•

^

.

-

„

//l/, oura"divneBunt0tthelrobhy

pleynfyg.,

expenditures
disallowed
/.
.// >

tax-wise.:.

-

Public relations is

a

a

broad and

There

plain.

Whether

not, too
tims

many

of

average

himself

wishful

not

Yet

labor

the

it

the

a

or

vic¬

The

prides
"hard-headed
man

election

returns

as

he

has

too

little

contact

with grass roots.

/ In

our

in

tency

his

whom

of

top-flight

compe¬

hiimTn bS!™

,,J?

t

the

And theyie not

with
an

to

And.
cope

executive

of

course,

with

who

is

comes

the
in

or

whatever

it

is,

clear

Norfis',

Al¬

pay

ignore the natural laws of

psychology.

lative

councils

—

must

war
or

our

Federal,

be

legis¬
State

and local.

There is
you

know

the

survey.

doesn't

would

human

labor

a

L.

To expect any other result

one-wife-

on

Sherry

a

to accept service from
public agency at mighty attrac¬
tive rates just because the PUD,

alleged "public reaction" to

add—based

zard, Jr.,

proud spokes- exander C. Peppin, Lauretta F.
1S
" man for Capitalism. As much as Savory and Patrick C. Scull. All
this thing we call public relations were previously with Wad doll &
going jias ^een may daily work in our Reed, Inc.

taxes.

no

need

for

issue

to be¬

me

with statistics.
between

We

all

Capital¬

ism and Socialism. We know who

of

publicity

having to

legal departments, to

our

enemies

avoid difficulty

and

are

we

penetrating

have

the

no

dis-

"IT WONDERS ME"

THINKING

FAST
control

BOILER-BRAIN.

panel master-minds

a

This

high-speed

automatic

Blaw-Knox

network of intricate circuits. They Instantly

detect, and correct, the slightest variations in the feeding, firing,
pressure

or

steam

,

of boilers at the Pennsylvania Electric Company's Seward Station.

Electric power demand

jumps 100% every decade—
This strange

"caravan" recently roiled through the heart of the Pennsylvania

dutch country... a
it were coming

52-wheel, double cab "monster" which looked as though

and going at the same time. It drew the traditional local ex¬

Blaw-Knox Automatic Controls

help boost generating efficiency
As

pression of perplexity: "It wonders me!"

means

A 150-ton transformer was

hauled to location

million

PP&L

as

being

part of a $3

substation

project

Over
expected

$30 million annually since 1946.
the next five years,
to average

they

are

nearly $40 million yearly.

part of a continuing program
of construction to meet the growing

regardless of the current economic

Eastern

situation, because we believe that

electrical needs of Central

Pennsylvania.
expenditures

PP&L's construction
have

averaged

PENNSYLVANIA




over

the future for Central Eastern

Penn¬

sylvania is one of substantial growth.

POWER

&

LIGHT

COMPANY

of

must be

for

electricity doubles and re-doubles,

generators continue to provide the most economical

producing it. But turbine, boiler, and boiler-controls
closely integrated than ever before . . . they now

more

have to operate

with higher and higher efficiency. And Blaw-Knox
answer—for today's power

automated boiler controls provide the

stations,

This continues to be our program,

and

need

tremendous

the

steam turbine

as

well

as

Blaw-Knox has
in
we

for those of the future.
outstanding record for stepping

an

up

efficiency

plants, installations, and operations of many kinds. Perhaps
can
help you in this way, too. If your company generates

fabricates metals, or builds roads ... if you
processing or communications—you'll be
brochure
Blaw-Knox" tells you about them. Write for it.

electricity, rolls
deal

with

"This is

or

chemicals,

interested in

our

services and products for industry. Our

BLAW-KNOX COMPANY
10:31

Rlaw-knox

Buildina

Pittsburgh

,

(Special to The financmi. Chronicle)

a

own

relations.

hardest

f

A nH

nnv

Inyrefuse
f
to

lifetime student of politi-

^ cal science and

^

field, without
Plainly, the tax
necessarily knowing a thing about fought in the halls

Instead

industry there is still too

horseback

auditors—each
possess

the American farmer,
or

the

and

senior

unionist

for

may

public

so

politician.
He
isn't in touch with the people be¬
cause

side-tracked

opinion of the engineers, lawyers

prove that he
hard-headed or

should

nearly

realistic

are

thinking.

being

themselves
is

us

management
on

realist."

admit

we

of

sef

just for the crash landing!

is no/question in my comprehensive field and a true
mind "Why
ECAP?"—only/'Why expert must have a sound, prac¬
tical
not more ECAP?"
knowledge of the human
/;>...
Our story can be told plainly. equation. But once he has proved
But the fact is, we in the indus¬ his expertness, his advice ought
try just can't stand to keep it to be heeded instead of being
r

Dempsey-Tegeler Adds

education

•

300

Sixth

22, Pennsylvania

Avenue

Obligations and Challenges
To Electric Utility Industry
of

discussion

indus¬

our

of

tion

bombers

and

missiles,

of what

idea

—and

that future will

develop

can

you

be

solid

a

foundation for sound action.

or

for putting

together in¬
from

data

and

formation

important

most

the

of

One

mediums

every

being in th® in the fantastically complex sys¬
of computers,
radars, and part of the industry is the Edison
nature of a report to the American tems
Electric Institute. And, through a
people on how we of the electric weapons which are constantly on
variety of programs and projects,
companies are meeting our obliga¬ the alert to counter any attack
the
Institute
helps its member
against us.
tions and facing our challenges.
companies put the experience and
An indication both of the tre¬
First of all, we have to make
abilities of others to work for the
clear why our industry sees to¬ mendous rise in the importance advancement of electric service
of electricity in the progress and
morrow a s one of the most es¬
everywhere, to the over-all bene¬
protection of our civilization and fit of the public.
sential responsibilities of today.
how
well
our
industry
is
Electricity cannot be stockpiled of
Praises EEI and Its Committees
for the future—it has to be right prepared to meet any demands on
there on tap at the instant new it is shown by a comparison of
try's

progress

as

demands for it are made.

So look¬

loads

and

over

art in the electric companies.

national crisis.

An¬

riod which includes times of

other factor in developing future

electricity supply is the length of
time it takes to construct the huge
generators
and * other
complex
equipment going into a power
plant
From the planning stage

v

i

Xo operating plant may be a mat¬

c

ter of three
".V Electric

years

and more,

service is unusual in
that companies in 4he businness
cannot shift into another line of

„

capabilities

generating

the last four decades—a pe¬

ing at tomorrow and appraising it
has become a highly developed

We

in

emblazoned

have

memories

words

of

great

our

appreciation

in World War II.

Emergency

in volume and
complexity, were met fully and
promptly by the American utility
industry." J. A. Krug, Director
of the Office of War Utilities, said,
demands,

-

great

from the 1950

kilowatts to
million

ment

plant and equip¬

from about $19

twofold

nearly

year.

jects in the accounting, commer¬
cial,
engineering and operatingfields, as well as to many other
matters of high importance*to the.

~

In

has
in pre¬

both

EEI

forecast

10

So

as

we

the

view the

a

of the bases of

is

economy

will

also

We

fore-'

our

conviction" that "

the

economy

continue
that

to

the,

grow.

shooting
war will occur.
Basic, too, is our
belief that the American people
assume

continue

will

along

no

the road

of"

individual initiative and will not

adopt

tenets

the

of

socialism

major ground-rules for the
tion of "their government.

But

.

industry: sales
about
370
billion

reach

situation

one

cast

that annual electric

would

looking to 1979,

by greater gains in the

ago

years

of

than before.

and

manufacture

soundness

of

have,

breathing'
spell. In the past, readjustmentslike this one have been followed?

the

electrical

An

proof
we

"

Quite frankly, our industry
dicting

basic

the

current

record.

always been conservative

economic

dramatic

trend.

billion in 1950 to

billion at the end of last
This is truly a remarkable

$36.5

current

It is

and its great potential.
Further, because the electric com¬
panies represent such a significant"
influence
in
the
stability
and'
growth of the entire economy, we?
feel a'responsibility to do what?
we can in stimulating an upward

companies

electric

risen

the

is

aware¬

economy

doubled,

figure of 71 million

the

has

ment

in

for

program

the faith and confidence

the 1957 total of 135

alone in electric

construction

situation.

kilowatts. And the invest¬

by

The figure

$3.7 billion.

of

ness

During the
span, generating

almost

has

capability

construction.
was

Our

magnitude of its fu¬
This has been and is being done
ture. Before developing the fore¬
successfully through the unselfish
cast for 1979, EEI compared about
cooperation of the individual elec¬
a dozen published forecasts made
tric companies.
And, on the part
of
some
1,800
EEI
committee by various authorities in. the. past
with actual performance by the
members, it means the devotion
of a great deal of time and effort, industry. -Without going into de-.
away
from their own company tail,, let us see what happened in
some
of these instances in just,
assignment and duties. As mem¬
bers of 60 committees, these one category—kilowatthour sales.

spoken by those with heavy re¬
sponsibility for the fate of thenation.> Dwight D. Eisenhower,
when he was U. S. Army Chief
committeemen contribute their,,
of Staff, said, "American electric
specialized knowledge and under¬
power was one of victory's weap¬
standing to a wide range of sub-v
ons

seven-year

same

Thursday, June 19, 1958

.

being carried out with full

last year.

billion

.

1957

nearly doubled its sales, from 281
billion kilowatthours in 1950 to
558

.

new

help it along on a firsthand Accomplishments of Recent Years
In just seven years,
practical day-by-day basis like
or about
this, you are not theorizing or one-third of the forecast period,
hoping. You have a pretty good the entire electric industry has
and

Continued jrom jirst page

this

Financial Chronicle

The Commercial and

(2752)

#j40

Of

we assume

They were
about one-third below the actual

move

already

lines

the

%

it af-,

,

along

~:

•

that the pattern

government activity' as
the
economy
will

fects

kilowatthours in 1957.

as

opera¬

estab¬

lished.^ We expect "that govern-?
move to another area,
figure. Another manufacturer and. ment spending will proceed at'
they do not like the way things
industry's progress.
V a leading electric industry trade .about the present rate, that tax?
are going for their operation. You
publication two years later pre¬ structure will show no significant
I
cannot review the work of
cannot move miles of transmission "Power has never been too little
dicted 1957 sales to be 435. billion
.lines, tremendous generating or too late." And the Navy's Ad¬ each of the EEI committees. They kilowatthours-^and were low by alteration, and that fluctuation of
plants and all of the expensive miral W, R. Monroe, said, "When are the Institute; and they merit; more than 20%, Predictions, made interest rates will be experienced
as
in
the past.
And that there
equipment going into electric we called for power we got power our sincerest congratulations and within the last three to five years,
will be further inflation.
:
appreciation.
:
service from one part of the na¬ and not—Thank God-r-alibis."
fell short of the actual 1957 per¬
tion to another because you may
The ability to produce electric,
Basic to the Institute's effec¬
formance by from 5 to 14%.
/
•
Projects GNP in 1979
not care for developments in your power to meet the nation's needs tiveness in serving the industry
This may indicate why seers in
In
making our forecasts, we
is
not something
created on a and the public is the widespread
present territory.
activity should be modest made use of a number of guide-'
This fact of being married per- crash basis, which expands and nature of its membership. Member, any
v
men, disclaiming infallability.
It lines in the economy which bear"
manently to one basic line of contracts with changes of tem¬ companies serve about 96% of all
also indicates why the electric in¬
a
relationship tO our " industry.work in a single area makes for perature in the cold war or with customers of the investor-owned
n'
dustry, in its expansion plans, Predictions of the Gross National
Si strong sense of responsibility on
economic fluctuations. It is based electric
utility industry in the
takes great care to provide the Product, for example,, are helpful
the part of electric
companies. on the sum total of what we see United States.
means
of meeting needs beyond to use in getting information on
This is not so much a virtue of as necessary to serve well all the
A membership development of those
which may be predicted.
future
kilowatthour : sales.
By

...

yvork or

if

,

'

.

.

tU

*

■"

'

-

•

our

characters

as

companies and

communities

of

which

we

a

are

individuals. It is rather the clear part, and which make up the
fecognition that, for better or for larger community — the United

:

do only

.

than

more

has

national

about

come

to EEI

mission

significance

through the ad¬
affiliate

as

mem¬

well as States.
bers of electric companies from
An electric company knows it§_
And,
15 countries of Latin America and
when this sense is multiplied in service area intimately—it has to. the Caribbean. May I
say we are
electric service areas across the Typically, it knows of any large
delighted with the opportunity
nation, it means that the electric new industry coming into its ter¬ this
presents to work more closely
companies as an industry are a ritory, and may even have helped in
sharing the benefits of EEI
worse, we can

•>

responsible and potent force for

bring it in

as

part of

an

area

activities with

neighbors and

our

show

have

we

no

fear

that

future will not be at least

markable

as

as

the

ono

for

which

the

we

entire

have proved to be

true time after time in the past.

after day, electricity be¬
increasingly important to
our rising standards of living,
whether it is in a modem, allelectric kitchen, or on an elec¬
tronically controlled
production
line. And electricity becomes in¬
creasingly vital to our national
defense, whether in the produc¬

i

I>ay

comes

personnel will be working
civic
improvement
projects
help make the communities

ceiving its service
ous

Institute

was

moved to

lar

the past. 1958 will be

in

record year for new construction
in the power business, with the

to
re¬

more

which to

This

prosper¬

and better places in

story building, 750 Third Avenue,
in New York City.
EEI's

is

first

relocation

since its organization in 1933.
25

For

oned into the calculations of what

it occupied quarters in
the Graybar building at 420 Lex¬
ington Avenue, expanding until

electrical

its

live and work. All these and many
other considerations will be reck¬

years

needs

will

be

in

the

you

activities
In

floors.

ahead.

When

years

forecast

the

future

took

the

parts

the staff functions

of

floor—the

sible

three

of

building,

new

are

on

the

present rate of in¬
be

would

figure
1979.

trillion

$1.7

? ;

,

A The $700
to inflation.

a

billion?is attributable

/r v t ? i *
Population trends jaiid. the for¬
mation
of
households .are
also
,

.

of

installation

some

factors

results,

electric

to

total

10 years, the
electric companies have averaged
about

$2V2

billion

annually

rather

these

are

have al¬
accurate

particularly

checking our own pre¬
Population"1 is expected

about

of last year.

last

the

be

pre¬

other

250

million

in

1979,

the population
And households will
than 82- million, in¬

nearly half again

companies

have budgeted about $4 billion.

During

so

in

dictions.

greatest proportion of the indus¬

forecasts

produced

useful

the

output- and
,

Population

accomplish their part of this
year's construction, by far . the
total,

power

ways

To

try

are" helpful in

which

dicting
data.

34-

new

a

on

If

flation continues, the current dol¬

re¬

15% million
United development program. In a com¬ friends to the south. At a later
kilowatts.
States.
pletely different field, that of Convention session, we will hear'
This exceeds the previous high
$o, when we say that we will home use, the company will have from one of the leaders of the
record set in 1955 by more than
continue to bo ready," willing and charted growth for years into the
electric industry in Latin America.
three
million
kilowatts
iable to supply all the power re- future, taking into account such
and
is
I would like to mention another
about equal to the total net instal¬
quirements of the nation, we are factors as the rise in air condi¬
Institute development. At the end
not bragging. We simply state a tioning.
lations of the 10 years between
of April, the general office of the
1936 and 1946.
In yet another field, company
'
*
fact of life for this industry *—
progress

,

to

our plans for adding
generating capacity this year

new

we

total.

*

*

Certainly

as

the communities we serve.

estimate that GNP will?
reach about $1
trillion in 1957
dollars, about 2V2"times last year's"
1979,

Record Year for 1958

more

cluding
over

an
1957.

Before

for

increase of two-thirds

taking

up

the forecasts

all
one

sixteenth—making

more

pos¬
economic and efficient

administration.

s^

V >5,N

v

$$$ ;

||

The

staff

of

numbers

Institute
90

men

now

and

whose basic mission it

women

to

the

some

provide

is

the services required

the EE.I committees to facili¬

by

tate their work.
One of the task the Institute has
undertaken

for

this

industry re¬
a fore¬

port is the development of

cast for the year 1979, which will

Another year of GROWTH
...

in the Golden State

Percentage of population increase in
was

be

our

service

areas

greater than fast growing Southern California last

year. This continuing growth helped us set new records
in gross revenues, and higher net income in 1957. Our

Annual Report for 1957 reports the year's
accomplish¬
ments and explains why recent rate increases should re¬

sult in

a

Clliforitia
300

MONTGOMERY




a copy

without obligation

Water &
STREET

•

SAN

Telephone Company
FRANCISCO, CALIFORNIA

100th

tical

incandescent

Months

of

results

even

we

to

are

of

the

be

light.

careful

gone

may

people
to

electric

and

have

examination
the

the first prac¬

study

evaluation

into

this

future, and
surprising,

accustomed

as

as

studying the prospects

of the years ahead.
Before
it

will

we

FASTEST

look

be well to

pendent telephone

years

check

hence,

our

cent

future progress.

the fastest in the Pacific

ment in
an

utility plant

were

achieved in 1957. This year

extensive program of expansion is under way, neces¬

sitating expenditures of

the

approximately

$8,500,000. Our

report outlines the year's operations and

promising prospects for continued

progress

in 1958.

per¬

past. These provide both the
"launching pad" and the impetus
our

company

Northwest. Record high revenues, earnings and invest¬

1957 annual

21

utility in the Pacific Northwest

Security analysts rate the postwar growth of this inde¬

Copy available

spective by recalling briefly some
of the accomplishments of the re¬

for

GROWING

Anniversary of Edi¬

invention of

satisfactory increase in net profits for 1958,
Write for

the

son's

on

request.

WEST COAST TELEPHONE
300

MONTGOMERY

STREET

•

COMPANY

SAN FRANCISCO, CALIFORNIA

187

Volume

Number 5752

for-the electric industry,
comment

to

like

trending

.

.

.

The Commercial and Financial Chronicle

I would

briefly

on

our

plotted

chart, two basic.

on a

types of line can result..
-

first

The

rent

hours?

rate than the

By 1979, it will be 665 million

When data for any given factor I:
are

duce those three trillion kilowatt-

process.

is

the

straight-line

type of relationship, or arithmetic
curve;
The
second
is
the
ex¬

ponential relationship, depicting
constant

percentage

This is the kind of

teristic of many

of

kilowatts.—nearly five times

million kilowatts—more than five
limes the 1957 peak.
A reserve

a

charac¬

phases of electric

margin

of

15%

demand

over

is

included in the capability projec¬
tion.
*

In. predicting

and

demand,

sales,

capability

have assumed

we

a

factor
of
performance.
But
in- load
66.6%, approxi¬
dealing with a curve that rises at* mately the present average for the
a
fixed rate of increase, we run- nation. There are many variables

industry-

in to

problems.'- It

is

difficult

dollars,

but

at

far

a

lower

general inflationary

trend.

A pair of dollar figures of great

^

to- which

enter

1

pay.

Projecting
term

basis

revenues

shows

long-

a

by 1979
they, should' be about $50 billion
annually, over six times the 1957
record of $8 billion.
It is esti¬
that

mated

these

needed

to

on

assure

straight

a

line,'.

*

Let

us

that

assume

points

of

other,

summer

applications

a

!keep, local, state and Federal govern¬
and winter peaks in bal¬ ments
will
reach
an
estimated

We believe that the; salesand'/ promotion • abilities
of
the

plotted on graph paper having
companies will be exercised imag¬
equal disances on both the verti¬
and. efficiently during,
cal and" horozontal scales, and that1 inatively
the years ahead, with the result
these points reveal a constantly
plot
the
points
on
semi-log
graph
paper in
order to express that
curve as a .straight line.
This fa¬
rising

We

curve;

then

can

that

load

about

factor

will

continue

at

today's level.

total of

six

nearly $12 billion in 1979,

times;

.

last

year's

figure

of

about $1.9 billion.
Our forecast for
tennial is

of ways, not

only for

but for the nation

industry

our

as

as

we

as 20 years
maintain the

We

just

sonal

which

whole.

a

standards

Russia's
tion

,

of

No

produc¬

they

of

permit substantially
produce to go to

civilian
The

needs

offsetting

•

than

a

will

we

advantage
we

do.

can

an

—

don't

when
seem

so

many

to under¬

we

like it

or

economic animal.

production

not,

man

What he

And

a

man

cannot, be free under those

in

It is

con¬

—

man.

ditions—even in his thinking. In
the United States,.men and; womeit

great incentive and. to the ex¬
we

States*

does, by an large, is reflected iti
economic terms. In Russia, where
government operates the economy^
it also operates the chief tool of

the

to

work

atmosphere of freedom.

tent

others

Whether
is

over-all

United States is that

United

the

stand it themselves?

living and that their

of

less

to

Americans

will

rulers

an

this

year.

It is clear
trained to a lower

are

in

we

more

determined people.

are

can

stimulating to their initiative and
creative
abilities,
can
produce
of all that is valued by man¬
kind than any system run by gov¬
ernment?
How can we explain

per

doubts that the Russians

one

of terms to avoid in¬

explain to the world
how free men, in an atmosphere

capita
figure for the United States, and
only about one-quarter of the
4,223
kilowatthours
for
every
last

by the
dazzling
It

the

patient explanation and

use

right here
How

1,044 in 1957,

slightly below the 1936

solved

of

creasing jealousy or hostility. And
the problem is of great dimensions

living and in
Russia

was

be

economic system.

our

will take

worldwide

a

misunderstanding

display

fruits of

which

area

kilowatthour

capita

per

standard

t Of the 665
million kilowatts
In the dry figures presented here
predicted for 1979, about 500 mil¬ are the f lesh-and-blood of excit¬
lion, or better than 75% will be. ing
accomplishments
to
come.
cilitates
the projection
of past
in plants of. the investor-owned These forecasts present an exhila¬
trends into the future and makes1
electric companies. What will this rating. prospect. This is the kind
it easier to see what may be ex-,
mean in terms of money invested?; of
big job that is the glory of the
peeted in the years ahead. We are
In .terms,
of - the
dollars .ex¬ American free enterprise system,
using charts drawn on semi-log
pected to be current in 1979, tak-. the kind of achievement no other

important

one

than

in

cannot

simple

over-all economic progress,
is 21 years behind.

that

have

problem

has high significance both in per¬

.

papeiyvyb'ich ' is' characterized by
constantly decreasing spaces on

much
can

both desirable and

seems

attainable.

careful

American

Light's Cen¬
significant in a number

-

If

Russians

qualities and products which have
given us this wide margin of lead¬
ership, it is perfectly obvious we
are
capable of keeping our posi¬
In

to

ance.

£ast p er forma nee have been

of government or

tion.

.

dealing with

probably

because

they have al¬
by one form
another* and the
standard of living promised by the

In this category

of

productive
ahead.

hensible,

ways been dominated

commerce

big lead — both in
living and over-all
capacity. In fact, we

a

standard

will

.

are

production,

have

we

investment

revenues

produce the return

predict its future course because picture, including increasing sum¬ i If the presen rates of taxation
and
a
of the.constantly changing slope.- mer load
growing trend, continue, the amount of taxes paid
The task is much easier when we toward
selling, electric
heating, annually by electric companies to
and

particular drive in the field of

are

on

that

continuing
flow of capital for the expansion
the load factor; of electric supply facilities,

into

a

industrial

and world trade.

was
at the end
of last year. interest are electric revenues of
Peak load is expected to reach 578? the
companies and the taxes they

increase.

curve

what-

it

41

(2753)

protect and preserve

are free to. determine what they
strong.
shall do, and the government fy
promises a better life instituted by them to maintain
the vertical scale.' ' - 1 -1
(
about $221 billion -r- nearly six
leadership to America beyond that for pepole through freedom. Rus¬
order and fair play.
When yoi|
The theory behind forecasting
times the $36%, billion at the end of any nation in world history.
\
sia, too, holds out the promise of have freedom of
action, freedom
is t^at, if we "have* enough past' of last
year,
•
; y , ■ ;
^
;.
Who, then, ean be daunted by a better .life for- many .in the of thought, of imagination so with
informationj .about ; a • Particular
-If we take this -investment on what-we-see ahead?
Only those world, but the Communists seek
it—if, for no -other reason- than,
factor,, and if we^can make rea-f the basis
of; 1957 constant dollars,, of little .faith, only those who to conceal the mechanism for it$ because you have to; pick -among
sonable assumptions about the fu¬
it would be about $174 billion have always
m i s trusted
the achievement—slavery. Our society many courses of action, to; which
ture,; then these two sets of data You can .see what- the inflationary American system, only those who is basically one of freedom and to devote
your time and energy.
can
he" used" as". a ^ guide' to whaf
trend in the economy is likely to are incapable of understanding it. abundance; the Soviet society one
Is likely to happen in the future.;
of slavery and scarcity.
mean' in electric, plant investment
Government Operation
For our own sake as a nation,
*'
1 For* the electric ■ industry, we —something over $40 billion in
But there are millions irv the
"Strangulates

ing inflation into account, electric, system has been able to approach,
company plant investment .will be and which, in fact,, has brought

it

will remain

we

American

'

-

,

.

-

well

as

trended; the record from "1933 to 22 years, V;'.; ;;
the pTqsent and projected it to.
However, if we examine this
1979.
The; results
correlate re£
investment in terms ( of cost per
mark ably "well with the',indices
kilowatt of
Of other factors in the economy.., ;
...

In the

son's

Centennial year of Edi¬
electric light, then, wef see

-

for

annual sales

three

about,

industf^ of

the

kilowatt-

trillion

capacity,

it

becomes

indicates the over-all cost of
struction

in

the

electric

con¬

utility

:
5 ,
field.
In it are the factors of
Thfs is over five times thOsafes= higher labor , and materials ex¬
for last yekr. To reach this figure penses. ~ But,; because
we
have

annuaV'rfte of growth of about

of

doubling

is. estimated, with a

sales'every nine years.

ling

.

seem to be, it may even be
conservative in view of past per¬
formance and what can be loremay

Remember,

seen.

sistently

have con¬
in the past,

we

undershot

not

through
objective
statistics, but, primarily

of

use

because
growth seemed so
hard to believe at the time.
indicated

the

You

inset
the

be

may

on

the

interested

chart.

kilowattbour

would

appear

It

when

iti the

shows

sales

been

able

able

record

to

Start-; design .and

trillion figure

that three

as

how

projection
plotted

on

arithmetic paper.

have* little

of

first-hand

America,

should

we

f

who
knowledge

maintain
of

a' remark¬

advances

construction

in

of

ties.
.

c a r e

about

1

;

-

u

be

ex¬

crying

..

do

in

can

seriously

the world

mislead

who

look

to

up

at

shown

-

anywhere near the • rate
by over-all construction

costs.

of

our

With Soviet Union

The

Russians

In

conclude

stalled

1957,

kilowatt

the

cost

for

all

per

in¬

electric

plant, including generation, trans¬
mission and distribution facilities,

seem

and

Continued

on

page

California-Pacific Utilities Company operates electric,
gas,

determined

field in which they
their comparative

any

possibility of
success, we
can, I think, expect
aggressive action to implement
the challenge. In weapons, science
strength

During

the

compre¬

water and telephone services, one or more of

which

future.

challenge this country's leader¬

ship.

them

more

AQrmngViml
is

to

To

it.

system is

for

trous consequences.

Comparison

achieve

Russian

others
us

leadership, with potentialy disas¬

new

have been able to keep the
really important figure—cost per
installed kilowatt — from moving

today

.

modesty or actual mis¬
representation of what we can

the

ers,-

who live in such
So, when government operate^
conditions of misery and, ignor¬
the economy and* the industries
ance
that they cannot; begin to
which make it upvitia also oper4
imagine what the American stand¬
ating the people and; depriving
ard of living really is, or how the
them
of freedom, •, Government
free exercise of
human ability
operation of any/ industry, or any
could

: '

z

^ False

We
should
not
be
afraid
of
plant and equipment, particularly.
in. the use of larger and larger realistic optimism, in the electric
or
anywhere else in
generating units, the utilities, with industry,
the fine work of the manufactur¬ America, in the careful evaluation

offers

economics

a

the

Russians

provided in 69 communities in California, Oregon,

Nevada, Idaho and Wyoming. These five states experi¬

increase in population in the most

enced 40 per cent

recqnt census decade, against a
per

cent

—

national increase of 19

and this trend continues.

are

believe that

showing great energy and will
undoubtedly make some progress.

it will rise slowly in terms of cur¬

Recently, they have been making

was

Now,- what is the magniture of
the electric plant which will pro¬

matter of principle, but

a

as

"poor mouth" about our capabili¬

Handy-Whitman index line

world

.

rapid than the inflationary trend.

;

an

us

tremely

hours.

8%

believe in

apparent that the rise is much less
The

1

for those elsewhere in

as

the world who may

about

$375 for the investor-

owned companies. We

H Iftrfrr
CUSTOMERS
(THOUSANDS'

THE CUSTOMERS KEEP COMIHG!
r

Last

■„

5,474
of

new

a

year

customers to

Steady growth since World
total

total of
equivalent

California Water Service Company added a

its 28 systems — or about the
community with a population of 15,000,

new

customers

to

War Two brought the

company's

representing an
about the size of St. Louis, Mo.

231,845 by the end: of 1957,

estimated population of 840,000 or

1947

Between

.i

:■

1948

1949

1951

1947 and 1957, number

33,994 to 62,425; total revenues

$9,005,794; net income
tomers

CALIFORNIA WATER SERVICE COMPANY




1950

374

West Santa Clara

Street

San Jose, California

86 per

increased 84

per

1952

1953

1954

1955

1956

1957

of customers increased from

increased from $3,758,994 to

increased from $411,965 to $766,596. Cus¬
cent; revenues 140 per cent;

and earnings

cent.

California-Pacific Utilities Company
405

MONTGOMERY

STREET

•

SAN

FRANCISCO

4, CALIFORNIA

42

•

Continued from page 41

of

But

»

industry, including
power,
inevitably starts
the constriction and strangulation;
of human freedom, even though
this may not have been the inten¬
part of
electric

;

i

any

basic signifi¬ vestment, can be

more

will

in terms of
shorter work

mean

human' progress. • A

Obligations and
To Electric

even

on

is what these kilowatthour

cance

figures
i

and Financial

The Commercial

(2754)

42

themselves
human

Utility Industry
fundamentals

in

civilized

life

—,

heating,

one

and more time

drudgery,

aspects

which

ulti¬

the

produce

mate values—and which cannot be

Potentials in Heating and Lighting

house

of

more

of

the newer applications, is gaining
beginning.
in importance as a means of bal¬
up the difference be-,
twecn the two systems are living ancing the growing air condition¬
conditions here and. in Russia. In ing load. When the customer be¬
the Soviet Union each person liv¬ gins to think of home heating as
well as home cooling as a job for
ing in urban housing has an aver¬
tion at the

Pointing

of about 79 square feet of electricity, we will have opened
living space — equivalent to a the door to dramatic increases in
our rate of growth.
room slightly
smaller than 8 by;
Lighting, the load on which the
JO feet; In, the United States each
American- has
on
the
average industry was built," still has great
about 370 square feet —- nearly; potential. It has been pointed out
five times as .much living space,' that home lighting has been in¬
age

made

helping to make this future
prospect a rewarding reality for
all people, the electric companies
will continue to operate with in¬
creasing efficiency in producing
an
abundant and dependable
supply.

themselves

companies

The

full

take

will

Sound Financing

advan¬

and expansion
of
electric industry to serve the
lic well is good regulation.

of the economy

Through the payment of taxes,
electric companies contribute

the

electric

America's

ship

£o when
electricity,

talk about selling

we

dealing with an
area of economic activity that the
Russians know nothing about —
we are

their problem continues to be one
of -rationing.
our

But a great deal of
attention is devoted to selling

electricity and its applications to
the consumer for

Right

in the home.

use

the

now

residential

and

rural category accounts for about

23%

of

total

watthour

United

States

kilo¬

By Light's

sales.

Cen¬

tennial. residential and rural sales
.

f

will rise to better than 35% of the

total

estimated

kilowatt hours.
In
'i1

us£

1979,

three

The

such

with

rural

and

of

electricity will be
I.T"; trillion kilowatthours,

about

in large

establishments

stores and offices,

of fuel

cost

required to generate
a kilowatthour of electricity well
below the levels of the past dec¬

the pro¬

ades.

But

portion of total electricty sales
approaches 20%.
By 1979, power purchased by
industrial
customers
will
total

ment

in

as

about

1.3

kilowatthours,

trillion

times the 283 bil¬
kilowatthours used in 1.957.
than 4M>

more

lion

Commercial

use

will be 533 billion

5*2
times
year's 95 billion total.
kilowatthours,

Reflected in these dramatic

in

industrial

fice

last

processes

activities.

A

big

and their

gains to
For

and

research

different

has

nation

This

high

a

level

wisdom and sense

fuels
hold the promise of

uses

particular

been blessed
of regulatory
of responsibil¬

bills could have bought 137
jet bombers at $8 million
Or they could have built 23

new

submarines

B-52

now

possible

home
was

coal, and use the remaining
low-grade residue in a new type

cost

valuable

from

furnace

of

for

the

generation

of

electricity.
Atomic Fuel

fig¬

and in of¬
factor will

The

use

course,

fuel

atomic

has, of

drawn the geratest public

attention.
time

of

it

But

will

be

a

long

this

25 years ago,

in the

half of what it

and the over-all

of

living has doubled. The
electricity price record stands out.
in sharp contrast to that of other
goods and services. It has been
as

a

result

of

good

regulation, gains in operating ef¬
ficiency, careful watching of
expenses,
and the public's con¬

stantly

year

ing facilities of the entire Tennes¬

Valley Authority,: with the ex¬

see

million plant

ception of the $600

to serving
Commission, j
Incidentally, it is worth empha¬
allocated

investment

,

the Atomic Energy

sizing that the plants of two spe-:

daily organized groups of electric
companies supply about half the
load in

AEC

the TVA

charged

groups

those

as

electric

at the same
but the

are

of

The

area.

these

by

level

TVA,

are not exempt from
local, state, or Federal taxes.

increasing

and
local level,
million in taxes
paid last year by the electric com¬
panies could have been used to
build 320 high schools, each cost¬

p o w e r

the

On

kilo¬

per

revenue

less than

is

one

the cost of all the power-produc¬

the

watthour of electricity used

example, it is

Federal taxes for just
could have covered

company

companies
Per

Revenue

average

million

matter of fact," the" electric,

a

company

Kilowatthour

The

$48

:;1;:l4

As

rates

customers

to

at

each.

any

Declining

chemicals

to

interest

billion

each.

pany

which will not.

of

come.

extract

new

$1.1

paid to the Federal Government
last year through electric com¬

going

are

the

example,

For

to continue to
high levels, there is one of

future

develop¬

types

weapons

public.

for the

leader¬

power

it for the future.

achieved

will be increased automation

ures

residential

electricity

of

commercial

In

trillion

-

use

industry accounts for about half
of the* total of all power sales.

other

and

submarines

and will continue to

today

example,
will
play, an increasing role in the op¬
eration
of
constantly v growing

Many of these advances combine
to bring
down the amount and

building of missiles, nuclear

to the

the

■

afternoons.

company bills,
other parts
would result.

serious dislocations in

ity on the part of the various
generating plants. Electronic com¬ utility commissions. In fulfilling
puters will be used more, and their basic mission of protecting
His freedom restricted in creasing at a much slower rate more widely
to
determine in¬ customers from poor service and
than kilowatthour sales for other
countless ways, even in his living
stantly what combination of plants unfair charges, the commissions
services in spite of significant ad¬ in interconnected
quarters, the Russian consumer1
systems should have also recognized the impor¬
has
very
little choice in other vances in the art of lighting. be used to meet changing power tance of assuring fair treatment
Proper development of these ad¬ needs most economically. • ,
for investors in the utilities. This
things he needs and wants.
In
this nation, < producers of goods vances, according to a recent EE1
Generating units themselves are is not only because investors make
report, could add more than 700 being built in larger and larger up a larg part of the public them¬
and Services
devote effort and
per
customer
to sizes,
ingenuity to selling their wares to kilowatthours
and transmission voltages selves, but because good service
the consumer. But in Russia, the utility loads in the next 10 years. continue to be increased. Devel¬ depends
upon -investor
willing¬
consumer must choose from what And ' load in the home lighting opment in these and other fields ness to supply funds to the utility
is offered that he can afford in* field has very desirable charac¬ of power supply technology will for continued expansion of facili¬
with
peak
loads
on make constant contributions to the ties and service.
either scantily
stocked ^ govern¬ teristics,
ment stores or the black market— many utility systems shifting
Although many of the financial
efficiency and low cost of electric
factors in the electric industry's
and neither is concerned with cus¬ from winter evenings to summer service, v
tomer satisfaction.

taxes had to be
other means than

pub¬ for defense, to government con-:
The servation activities, to hospitals,
schools, and to all the many other
intelligence and understanding of
services which governmental
the regulatory commissions have
in the past helped make possible agencies on every level perform

tage of the technological advances
their service makes
possible.
for

of money

electric

through

sound fi¬

factor in the

key

assure

Automation,

raised by some

and Expansion

nancing

these

reason,

investing.

A

by machine.

In

power

market in

opportunities for

companies good

huge amounts

highlight the' importance of the;
electric companies as a tax source
in the entire economy. If, for any

general, representing a variety of
individual and corporate interests,
will continue to see in the electric

for people to develop as they will
in the creative, spiritual, human

offer these major opportunities.

Electric

and

more

stock

The

securities.

Thursday, June 19, 1958

. > •

These

expected to keep

major proportions of
funds into electric company

putting

their

week, more machines to take upon

Chronicle

con¬

state

nearly $800

million, and each
providing modern educational fa¬

ing about $2i/2

cilities for about 750 students.
There are,

of

course, many areas

government spending of tax
which can be considered

of

money

very questionable, to say the
Because the money
of our

least.
cus¬

involved,

tomers

is

have

responsibility to do what
to help them, keep their

,

a

before

heavily

we

electricity produced sumption.
growth and creation of new
we
can
and job opportunities. from nuclear fuels will be fully
Of the total revenues received
thinking straight on this vitally
competitive with electricity pro¬ last year from customers by the
spectacular example of
watthours in 1957,
important matter of taxation.
this in recent years is the elec¬ duced from the so-called conven¬ electric companies for their serv¬
tn developing this prediction,
tronics industry, whose principal tional "fossil" fuels
coal, oil ice, 23%—23 cents out of every
Public Power
we" have included the effects of
growth has come about in the and gas. The fossil fuels are not dollar
went for taxes of all
For example, it seems unwise
adding about in, "phantom" ap¬ dozen
years since World War II. inexhaustible, however, and with kinds, local, state and Federal.
and unfair for governmentally op¬
pliances a year—new applications In all of the enterprises making the tremendous increases in en¬
Over the years, the tax pay¬ erated power projects to sell elec¬
of electricity for the home which
over
the
up
this industry there are now ergy needs expected
ments turned over to government tricity at a price which does not
cannot now be foreseen but which
about 1*2 million jobs, and annual years, there will come a time of
by the electric. companies have provide for taxes which are in¬
will influence consumption. This
sales total more than $13 billion. growing reliance on uranium and
mounted into astronomical sums. cluded in electric company bills.
reflects the rapidity with which
It would have been difficult in¬ other fissionable materials.
Since
1933, for example,
new
about If those served by TVA and its
developments in electrical deed to
So the electric utility compa¬
predict 20 years ago, on
living come into begin and are the basis of what was,.essentially nies, the electrical manufacturers, $19.7 billion in taxes have been municipal distributors had pro¬
paid. Between now and 1979, an vided for Federal income taxes in
accepted by the American public. the radio business, the tremendous the new atomic
industry and the additional sum of
$122 billion in their electric bills in fiscal 1957
But
there
are
two
fields
in development
of
the electronics U. S. Atomic Energy Commission taxes will be
collected through on the same basis as the customers
which applications of electricity
industry. I am sure that there are working now to bring about
electric bills, for a total of more of electric companies do, $49 mil¬
could cause advances in use which will be other industrial surprises economic nuclear power for the
than $141 billion since the year lion would have been added to the
seven

times

the

158

about

billion

kilo¬

be the

industries

The

most

—

-

—

would

exceed

predict.

what

Light

and

we

can

heat

—

pow

two

of

similar magnitude

two

in the next

decades.

benefit of all mankind.

that

Today, less than four years since
Congress permitted industry to
and

own

operate

nuclear

MASSACHUSETTS

COMPANIES

tax-escaping

TVA

was

U. S. Treasury.

Further, the 80% of the people

power

plants, the electric companies

WESTERN

the

established.

are

participating in 27 atomic power
projects,
including
15
nuclear
power plants either in operation,
under construction, or planned.

—

This

had 1,209,081 common shares outstanding on December 31,

ried

1957

on

expanding program,
in cooperation with

manufacturers
—

is owned by

Energy

15,778 shareholders

more

—

—

Commission,

is sole

owner

per

share

of Western Massachusetts Electric Company

As the electric industry grows
in all its aspects, so do other sec¬

the

American

free

So, too, does

market

in

its

capacity to finance growth. We
in
the
electric
industry expect
to

WESTERN MASSACHUSETTS ELECTRIC COMPANY
Q

serves

136,000 customers in 55 cities and towns in western

raise

the money for

the plant
making up tomor¬
row's industry in the free market,
and equipment

as
—

has

The financial

sources

of the

na¬

will continue to look to the electric

companies
—

had $28 millions of gross revenues




during 1957

Where per capita savings
among

and investment

the highest in the nation

where in creasing
to

supply

is

fostering

its

always been done in the

tion will continue to expand, and
operated Sill millions of plant as of December 31. 1957

NEW HAMPSHIRE...

.

demand for eleetric

industry,
a

.

growing

farms

and

electric

.

are

and

power

homes

industry.

past.

Massachusetts
—

Thrifty

involves

than half-a-billion dollars of

tors of the economy.
—

the

Atomic

electric company funds.

in 1957 earned $3.23 per share

during 1957 paid dividends of $2.20

the

and

car¬

as

good

put money to work. Insurance
companies, for example, with con¬

increasing

>

COMPANY OF NEW HAMPSHIRE
AND SUBSIDIARIES

places in which

to

stantly

PUBLIC SERVICE

sums

for

in¬

Executive Offices:

Manchester, N. II.
c1

tid

Number 5752

187

Volume

'.

.

The Commercial and Financial Chronicle

.

(2755)
United

the

in

States

served

companies

electric

by

be used

taxes

pay

This

through their bills to help make

ernmentally supported

1

e

e c

ti

Later

ic

The

all

cus-

bills

-

of

only

same way

electric

their

through

that all

assure

taxes in the

tomers pay

because

electric

ing it in

agencies, or cooperatives.,

-

follows, too, that tax money
should not be Spent to build more
It

government power projects.
investor-owned

companies

Just
mean,

are.

economy

of

values

The

public acceptance

Just

whatever .magnitude,
an
indication, the 12 Vz

as

million kilowatts of

scheduled;

to

one-third

the

total

indicate

what

this

ating capacity of TVA.

The

ignorance,

able-to build each year the power

equivalent, of
there

one

TVA.

no

need

be

can

and

the. burdens

of

the

t

add

a x p a y e r

through the construction of

more

cus-

curve

ernmental

a

be

that the

clearly demonstrated

only

be taken

.

page

[ED. NOTE: Mr. McAfee has
prepared
of charts relative to the
projec¬
spelled
out
in
the
text
of
his

series

Then —since

keep

to

are

thinking

are

a

(5)

Must

what we
Let's sell them harder

to.

the

.

.

are up

.

the

on

...

7.

astic,

effective crusaders for

electric way

of living.
help do the job.
In

Next, let's be prepared to invest
a

show-

lot

dollars

more

in

sales

and

advertising. We once invested a
dollar to get a dollar of new rev¬
enue.

cents

Today
.

.

spend

about 30
which buys about half

.

we

what 30 cents

not a govWhere would

formerly did. Thus,
been gradually
decreasing, while that of other in¬
dustries has been increasing.

our

.

,.

the

They

can

All
made
tor

of

include
is

forecasts
a

basic hidden fac-

crucial

if

the

goals

we serve.
we

Enterprise
It

clear, however, that

has

program

Roughly 1.6% of
goes

into promotion.

This figure

connection

talking

with

to

use

more

in their

own

we

National Level
To
to

...

an

investment that is just as impor¬
tant today as the investment in
new,

It
but
still

capacity

was

yesterday.

-

may be hackneyed to say it,
the way to make money is
to spend money wisely—an

idea that

our

consumer's

competitors for the
have already

dollar

been

.

.

.

what

Sales Effort

begin with, I do not intend

sell

short

the

splendid pro¬
grams we have today. These have
been performing heroically.
But
grams

future

possible

appliances

homes.

do?

it is evident

our

of

can,

neighbors—-if

electrical

On the national level
can

tunity.
We need to recognize this as an

their

we encourage as many as

revised, as
an elementary first step in capital¬
izing on this tremendous oppor¬

investment in

we

course, make better salesmen of
these employees—when they are

our gross now

should be reviewed and

this

now

that these pro¬

not enough.

are

;

Nationally, we need an overall,
industry-wide sales effort
sponsored by utilities
to capi¬
.

.

talize

on

.

the present market

meet the many

*

.

.

is what

long

they all depend
We

run.

curve

of belief

electric

must

Yet this

on, in

competitive chal¬

a na¬

is

is—our real competi¬
just with the gas ap¬
There's still plenty of

not

pliances.

move

the

in free enterprise

supply up, among
employees and our customers.
Making this curve take the right
power

ielligence
progress

portant

no

and

less

a

hard

task for in-

work

than

in any other of the imof company policy

areas

operation.

When

business for both electric and gas.
Our
most
potent Competition

-'

-

meet

and beat it.
Because we
have the best product. We know
we have the best sales
story.
•
We will tell that story more

dramatically.
Tell

to

it

forcefully. Tell it
people
and make
.

them see it
lost

Tell it more often*

more

more

this

round.

a

.

.

do.

we

as

at

point

Maybe

have

We

look a
people. But
we

little groggy to some
now's the time to get up and Come
back swinging with our own Sun¬

day punch.

i

Sure—our

competitors are do¬
ing a good job. They have made
real progress. But
they have also
done us a favor, if their successes
prove to be the spark which fires,
us into more aggressive action.
\
It isn't like this
a

industry to take

back seat to other industries In

imagination,
ideas,
Or
anything else . . * to neglect our
obligation in any fashion to any
segment of the public we serve
energy,

...

or to be

anything but the best

in

everything,
manship.
But

there's

Facing

including

no^

doubt

sales¬

about

we

what

it;

today,
a9
we
look
position of leadership
our industry deserves, is a prob¬
lem that calls for prompt and ef¬
us

fective action.

It's
We

a

,

problem we must solve.

must

solve

it—and

solve it—with better

we

selling.

Now With

can
;

Dillon

(Special to The Financial Ohhonicle)

v*»

t

LOS
C.

ANGELES, Cal—Charlotte
Quasebarth is now associated

with Eastman
rities &
vard.

Dillon, Union Secu¬
Co., 3115 Wilshire Boule¬

Miss Quasebarth

merly

with

was

for¬

Croweil,

Weedon &
Co. and Francis L du Pont & Oo.

^{*y
■>,p,

We are at the forefront of a
struggle to defend two basic tenets
of the American way of life —

In

age_0ld

people
attitudes are,

and

continuing

to keep free of
^humanizing domination of
government, we of the electric
er
industry have a unique
position. The challenge today is
greater than it has ever been and
reqUjres constant vigilance, intelligence and the willingness to act
promptiy against threats to freedom

the

consider what

the

man

when

ever

and

their




,

CONNECTICUT

wherever

/.. t >

J

m.

appear.

The ways to slavery are camouand how to get our
own ideas flaged in many guises. The naked
across to them, we are not dealing
use of force, chains and shackles
in
some
occult
art
difficult to are not the most effective techcomprehend.
Basically, we are niques of would-be masters of
involved
in
communications — mankind. These obvious methods
and
communicating
with other inspire the will to resist among
people takes up more of every- those not immediately subjected
one's thought and effort than just to them. Instead, economic methabout anything else he does.
»ods are used; the granting of ecoNot only does everyone have a nomic favors, or their withholdcertain
natural aptitude in
the ing; the threat of deprivation, the
field
of
communications,
there lowering of status, or standard of
have been developed techniques, living; the setting of one group
practices, and tools to facilitate or nation against another for mawork in gaining public acceptance terial advantage.
A government
and understanding, and they are which has the power to make use
available to all of us. But if they of these methods anywhere in the
are to be effective, they have to
world as certainly threatens men
think,

real

a

toward the

The fact
tion

do

should aid^Jiemby not eve
tempting to tell our story,

the struggle of

our

direction is

of

No matter how
aggressive is the
competition in the future, we can

and

lenges of other industries.

cannot

program

doesn't show anything like thority, and a free economy, not
accomplishment the curves for operated by government,

the other fields indicated.

and

com¬

programs

free speech) untaxed, not subject
to
censorshiP by governmental
fiscal agencies or any other au-

Hidden Assumption of Free

the

national

prevent us from offenng facts
about ourselves and the nations

have

we

are to be met.
That is, quite simply, acceptance and understanding

by the peupxe
people
uy

of

electric power supply to the pub-

'

the

which

It will help meet the

Maybe

.

our

(4) It will stimulate retailers to
effective sales support.

address.]

heavily underscoring.
comes from the thousand and one
Third, let's increase our sales
Other Vendors Of goods and serv¬
forces, and improve their calibre.
Let's see that they do a better sell¬ ices whose products for the mo¬
ment may seem to have more sex
ing job in areas where we need it
most right now. Then, let's keep appeal than ours.
to be an issue indicates that far
A well-conceived national pro¬
1()0 in favor. And that's the dif- up an active interest in all the
too-inahy
..JpeOple are,not aware £erence between a simple plural-. problems facing our sales depart¬ gram will accomplish several im¬
!^e,
J? ity and a two-thirds majority.
ments, and keep on giving them portant jobs;
Understand them. And a climate
v
the support they need and deserve.
(1) It will provide a modern,
of good public understanding ' is
There are enough people ,un- J- Finally v. on the local level
efficient way to reach 47 million
essential to us in the electric in? sympathetic to us, with an. awarelet's get all our employees in on residential customers, at a mini¬
dustry, if we are to realize the imssofthe value of public opni- the act. Let's tell them what we mum cost per customer.
full measure of what we see in »<>". Who are doing their utmost to

Americans

tie-in and advertising sup-

more

.

.

future for. our cusomers,

turer

port.

tions

Selling Is

effort.

Advertising

is an organization representative
of the American way of producphilosophy of freedom and five enterprise, made possible by
which offers equitable tax treat- the investment of the
savings of
ment of all customers. Further, we
people like themselves?
That it
lead the world in electricity sup- iS
operated by people like tbemply because electric service was selves who are constantly striving
developed by enterprising organ- to provide their neighbors and
izations in an atmosphere of free- friends
with
the
best
possible
dorm In other parts of the world electric service? '
where government has undertaken
Such a chart would show what
the operation of electric systems,
the eUect would be> if the 24%
achievement has been nowhere
were informed that they received
near as
great..
their service from companies. InAs a logical matter
therefore, stead o£ 56 out of
every 100 cus_
the question of so-called private
tomers
favoring investor-owned
vs
government power should not
companies, the percentage would
exist.
The fact that it continues
rise about i2 points, to 68 out of

the

our local sales
campaigns,
(3) It will encourage manufae-

It is

can

investors,our employees-for all

a

to'

launch

30

Budget More for Sales and

this

being served by an electric company? That an electric company

which should

course

power industry is
embodies the Ameri-

to

a

vigorous determina¬
obligation in meeting it.

our

.

future.

by the

which

that

accept with
tion

plan, company
and make them eager
regardless of the shifting business- to sell our
company ideas to the
climate .
regardless of whether public. In other words, let's trans¬
selling is tough or easy in the form our employees into enthusi¬

supply requirements can be it be if electric company people
fully met by electric companies had paid a friendly call on each
operating under, the American 0f our customers and had told Mrs.
free enterprise system.
^
; Smith or Mr. Jones that they were
can

five-year

wasteful—let's

power

It

continue

on-again, off-again promotions

company,

agency?

from

Better

a

electric

an

government power projects; when

must

society,

we

which

job unless it is backed to the limit
by all of us.
)

jng customer sentiment for the
companies be if the customers
knew they received service from

to

own

and

us,

in

out*

of

because

where would that

Certainly
to

The chal¬

lenge is clear before

climate

tional

governmental agency
panies which pay taxes instead of gets the credit! This is the kind
draining public tax resources are' of irony that can hurt.'
com-

they have

based their civilization.

(2) It will help to maintain
receptive

can

a

community,

gener-

on which

other industries.

Continued

backyards.. '

our own

into account the ignorance of their
families, which would bring the
total to over 30 million people,

capacity

our

believe,

petition

for,' addition Iby the So
an
investor-owned
electric
this year exceed by company does a good job in its

companies
about

new

In

supply

power

cans

endure and reach ful¬

can

fillment.

The tomers don't even know that they
have, are served by an electric company,

...

vital weapon in to¬

a

worldwide battle to assure
a future for all mankind in
which
the highest human qualities and

constantly demonstrated t h e i r That means about nine million of
ability to meet all power require- those we serve, without taking
ments

is

day's

exemplify the freedom to exercise
human abilities in which Ameri¬

have neglected terid-

we

survey has pointed
about 24% of our own

that

any

,

Electric power supply in a free

Convention,

careful heed.

does

as

is not up with the others is

no ' curve

governmental

take

us

reason our

matter who serves them, whether

companies,

the

slavery

horde of conquerors.

our

ideas on "how to do it" in
public and employee relations will
be presented to you. I hope that

equitable solution for this

situation is to

in

on

where

we

some

systems.
•

is

most important people

served by various gov-

20%

the

that

with ultimate

people,

in the communities

because

serve,

for what is not collected from

up

and used with

—

means

43

•

The

areas once

served by The

Connecticut

Power Company and The Hartford Electric
my

Light Company

are now

(since January 1,

1958) served by one company.
Annual

THE HARTFORD
{

Report available upon request

ELECTRIC IIGHT COMPANY

176 Cumberland Road
Wethersfield, Connecticut

i,t „i

investment, and erations, if carried to the ultimate,
' .
would mean government ownery
shin of all the means of producThe many Federal organizations.
would all be working for
handling these fields are free from won
we w wa ^ v..
^
many
state, local,, and in many goyernme t.
..
cases, Federal taxes.
Thus, these
In. my book, that is socialism,
kind—Of. agencies have an unfair competi- and though it is a
business, foreign

Continued from page

3

,

inter-governmental loans. i

j

;

«

•

-

-

.

stultifying to the
centive by outright interference dynamic long-term
growth that.^ye advantage
and by unfair competition when has characterized this country in - prise.
Where
the
ihey try to do things for them- the past ...
\
solves.

of in- is

"If our economy is to

•

and

The Spread

of

survive

concerned

must see to it

we

prosper,

Government

over private enter. • ■ ■
.j" ,
private lender is
with earning a profit

feels

and

immediate

an

some,

face it.

.

.

Government

Federal

The
every

lives

the

touches

day in some way or

more."

harder and produce

now
each of us

of

incentive to work

has little or no

respon-

The- obvious

another.

>.

aid
socialism.

creasingly high taxation is the

if

they

'

1

It would be serious in any

...

...

-1-1

_

from the Federal

direct Federal aid
in my judgment,
gives real cause for concern. It
individuals,

centralization
of
government
in Washington,
with correspondingly less control
by individuals over their own
indicates continuing

ernment

'

of

sion

people, it creates new classes of
selfish vested interests who resist

Congress,

housing

other

has curtailed 50;
of discontinuance
and has
scheduled 161 operations lor dis¬

attempt to change or end the
particular program that benefits

any

"Communism*

The longer a

operates,

Yes, there is

in housing
in spite of the fact that
of the real estate and
expansion

Returning to our main theme, I
wish to refer to an excellent study
made

recently by the Legislative
Section of the Library

Reference

is

when there

curtailment—for a

by Defense officials to determine
whether they can be eliminated.
Elsewhere in government, 145

billion

since

curtailed

continued

lower
income
groups
may
eventually
extend to government housing for
the middle income group, which is

at the request of some
colleagues in Congress. This

increasingly

of my

of taxes and unable to pay

study is designed to show the ef¬
fects of a big government that is

bigger on individual
rights and free enterprise.
The study has a good deal to
say about taxes. The government,
of course, has a right and a need
growing

us.

Where

the

power

out of hand is where

increasing control over the citi¬
zen's dwelling unit, the possibility

sidization of housing for the

of Congress

to tax

sub¬

to tax gets
taxation be¬

oppressive and this, largely
to support unnecessary expansion
of government.
The study notes that for 1956,

comes

way.
sure

burden

the

feeling

its

Obviously, should this
votes of those who

housing.
be

$30.
Though national

done, the

qualify will be extensive.
•
As
this
study further states,
what could represent less freedom,

as

project
the

taxes

increased 23-fold.

privacy
than
the
process
through which an applicant must
go to qualify for residency in pub¬
lic housing: Investigation of his
credit, his job, his living manners.

Following World War II, a spe¬
tax committee of the House

Ways

and

Means Committee

ported its concern over the

re¬

effects

high tax rates on production as
follows (and I quote):

of

"With

the present

scale of tax

rates, we have put the brakes on
men's incentives to a dangerous

degree
by
piling heavier and
heavier burdens on them as they
try to climb up

the ladder




instances

been

when

occu¬

.

.

.

this

was

Business

Senate

I

Appropriations Committee,
a survey of more than

made

we

1,000 different business activities
which the U. S. Government

engaged.

was

I

was

of

than

These

tions.

and

electric

development.
1956, the Budget Bu¬
revealed the astounding in¬

formation
ernment

that

the

owned

Federal

19.711

Gov¬

business-

contracted with private parties

to

operate.

Turning to Federal credit ac¬
tivities, today the Federal Gov¬
ernment
lends
directly $ I
for

is production only for the use by

of

amount
and

to

seems

expand
to

be

lending

government
the

areas

covered

are

carries

out

loan

the

programs

housing, agriculture, loans to

it operated

The total Federal in¬

was

SI 1.6 billion.

This

government itself and not for

sale

to

the

fields, such

capacity
I

public.
as

"

;

safeguards

broader

;:

the

been sub¬

In yet

other

electric power pro¬

the sky.

in

The
I

Electric

to

now

what is

of

implications

h

s

t

m e n

posal.

capitalism

state

of

the revenue bond pro¬
This state capitalism Ob¬

viously

sets

precedent for

a

up

organizations in the Pa¬
Northwest,
the
Missouri

similar

cific
River
who

Basin, the

Southwest, and
eventually.

where

knows

corporations first will

your industry and with the
pattern then well established will

engulf

for

used

be
and

Here

what

others.

example of
insidious-;

another

is

meant

I

steel, coal

oil,

gas,

doubt many

no

the

by

confronts
in high
places cannot see the pitfalls in
the revenue bond .proposal.
of the

danger than

Many

persons

ness

The

even

proposal is

bond

revenue

principle, but if it is
adopted for the TVA there should
at
least be provision
for these
in

unsound

safeguards:

Industry

have waited until

1 i

through

us.

protect

to

American people have

roughly

taking place there today.
The first of these is the estab-

who have fought

us

an area

in

10 million kilowatts.
examine though, the

of

want

to

say

Clearly "defined area limi¬
TVA's service area

(1)

anything about the electric power

tations keeping

because unquestionably
industry is in the front line
of defense against expanding gov¬

where it

industry

your

You will be the first to

ernment.

succumb to government
reverse

can

face

You

a

unless

we

the

present trends.
terrific struggle, for

the

proponents of Federal power

are

many;

they

they

When I
Senate

in

are

dedicated and

rest.

never

was

first elected to the

1937,

2.4%*

of

the

now

Congress
over

is.

Maintenance of

(2)

bonds by

of

issuance

the

control by

executive agencies

and

TVA.

of present
investment,
plus actual interest cost and ade¬
Full

(3)

and

recovery

future

Federal

quate payments
instead

on

in lieu of

present

the

payments.

'

(4) An end to the sole
clause

by

pbblic.

panies owned 89.7%
and
other
public bodies owned 7.9%. In the

Prohibit
seeking

intervening

of

TVA

taxes
token

J.''.

na¬

tion's electric capacity was owned

duction, it competes by sale to the

supplie1

contracts

which

source.

It

tax

rising.

The fields in which the govern¬
ment

facilities which

vestment

'

<

.

control

miles.
Having exhausted its hydro po¬
tential,
TVA
went into steam
power generation
and this now
constitutes over 75% of its total

we

May,

reau

;

But those of

were

flood

square

to

government

operations
to

operations are the paramount ac¬
tivity of TVA ill an area of 80,000

pie

or

private banks.
to
increase
the

benefits.

incidental

be

40,000 square miles, today power

is

dared to point out there is no

power

In

the

It

jected to much abuse because

factories,

cream

for

deliver.

can

nearly
of \vhich only $240
has' been
repaid to the

billion,

and navigation

wrong

such opera¬
included furniture
3,000

making, clothing manufacture, saw
mill operations, dry cleaning, rope
making, synthetic rubber plants,
ice

it

totals

alone

Whereas power
to

promise

to

government

than

investment

government

These state

is

made a survey

member,

a

more

while

and promotions
being made to vacate
their government homes.

by

the

for

The Hoover Commission,

it

largest

Treasury.

coun¬

battle.
morally

our

won

believe

the

become

taxes

million

pledge benefits to the American
people and then set up an un¬
sound system for financing these

in

over-time

every $5 lent
The
pressure

always

primarily

country.

$1.2

support—but we have not

can

wrong

the

of

Chairman

type

work

tion

more

pants of housing projects refused
for fear of

cial

When

Out of

the

in

has

The
from

We have stood firm against
having the government undertake
more than even this wealthy Na¬

for

Government

individuals

to

unpleasant

flood control and navigation

a

single power producing agency in

try.

I

Keeping

less

have

income quad¬
rupled from 1929 to 1955, Federal

direct

encroach¬

government

of

ment than these.

the construction of middle income

the per

about

There are, of course, more
forms

own

i

t

t,

tion of our children.

There is already much pres¬
on Congress for assistance in

his tax records, the size of his
capita tax from all levels famBy and his income,
nf
fjov^mmpnt
of' government was estimated at
was estimated at
jn pU^iic housing projects it is
more
than $600.
About 75% of the rule that a tenant's income
this
represented Federal taxes. may not increase more than 20%
Twenty years ago, the per capita over the income earned at the
Federal
tax
burden
was
only time of his acceptance.
There
.

greater control over the educa¬

of

efits

these

with

familiar

details. What started out

inventory Was

an

and is

happening in the TVA region. I
am
sure -you
are all thoroughly

strictly

289

the facts

has happened

what

about

civilian-type
manufacturing
activities have
been terminated or substantially
of

your

'•

TVA

I don't have to tell you

in

out

doubt that

no

trate.

addition, 958 operations are
various stages of review

In
still

prices 20% below what they
would otherwise have been and

possibility to at¬

a

The

votes.

tract

Soviet

government ownership advocates.
The implications of the various
drives in this connection, however,
spell trouble for our whole free
enterprise, system. Let me illus¬

partment has acted upon.

day. The study also cites a Department of Agriculture estimate
that surpluses in 1955 depressed

that farmers lost about $2

process

:

5.17% and 6.56% a year — even
where the final output decreases.

the

industry is the first target of the

Federal pro¬ has come
as a result.
completed a year ago.
members
the more en¬
The study observes that when a
In many cases, the Administra¬
trenched
it
becomes
and the building materials industries say
commodity is produced lor the tion was able to take action on
that public housing not only is
harder it is to stop.
government rather than for a its own. In the case of liquida¬
costly to the taxpayer who puts
In this connection, many of you
growing market, the producer al- tion of ther RFC, the sale of syn¬
will recall Professor Parkinson's up the subsidy but that the original construction costs are higher most
inevitably finds a ceiling thetic rubber plants, and disposal
spoof on bureaucracy which,
of Inland Waterway Corporation
than they would be if the projects placed on opportunity.
though funny, contains a good
The Legislative Reference Sec¬ properties — legislation
was
re¬
deal of truth.
Professor Parkin¬ were sponsored by private groups. tion of the
Library of Congress quired, and the Congress so acted.
There is evidence to show, ac¬
son, writing some years ago in the
It is not an easy task to get rid
study also explores the adverse
London
"Economist,"
advanced cording to this study, that the effects of other Federal programs, of
government activities, and it is
the contention that in government government's role has not con¬
including Federal aid to educa¬ not an easy task to hold the line
there are two axioms: first, a bu¬ tributed to the long-term stabil¬
tion, the weakening of state rights against further government en¬
reaucrat strives to increase sub¬ ity of the residential construction
through
grants-in-aid,
and the croachment. Neither is it an easy
ordinates, not rivals; and, second, industry and cost reductions are adverse effects of Federal rec¬ task to reverse the trend toward
not apparent.
that bureaucrats strive to make
lamation and the government in socialism.
work for each other.
Professor
But the danger comes from an¬ the electric power business.
Those of us who have warned
Parkinson expressed these axioms other direction. With public hous¬
In the above, I have gone into against moving too fast and too
in a formula to prove that the
jn the welfare field have been
ing as with free public anything, detail to illustrate the insidiousnumber of subordinates multiply there is always a tendency to in¬
ness
of
the domestic
brand of maligned as heartless pinchpenat a steady rate regardless of the crease
the
number
of
persons socialism that is enveloping us— nies.
amount of work turned out.
As eligible to benefit and to expand misuse of the power to tax, trans¬
What we have tried to do is to
part of his jest, he. even calculated the area of authority. This tend¬ ferring the function of capital inject reason and balance in gov¬
the rate of increase at between
ency
is very often accentuated from private hands to the state, ernment programs involving ben¬
them.

gram

is

plus the electrification of
the whole country."

commercial or indus¬
activities the Defense De¬

trial

farm

Federal

1920:

power

total of 548

a

funds.

in

curtailment 63 more;

continuance or

$1 million

the American taxpayer

billion in housing

$1.95

country

con¬

You know what Lenin

sequences.

said in

—

has

or

charges for the surplus are costing

low rent public

During this Seswe passed anbill
costing the

units.

dwelling

national government un¬
to "do things for" the

As the

activity in this industry

lead surely to disastrous

can

type operations;

agriculture with

the

in

ties administering

destinies.

dertakes

In the field of

ex¬

field of public price support and acreage control
housing. As noted in the study, policies, we have gone a long
way toward robbing the farmer of
a vast bureaucracy has grown up
ground the government's .entry initiative and efficiency. And, in
into the housing business over the the process, we have piled up tons
past 20 years. Under the Public and tons of surplus farm products.
Housing Administration, we have The Legislative Reference study
that
warehousing
something like 900 local authori¬ estimates

The extent of

to

government

also

Consider

pansion

is the

power

single, most essential factor in our
nation's productive capacity. Gov¬

..

Government.

But electric

activity.

<

-

ota

directly or benefiting indi¬
rectly from some sort of payments
ing

basic

be it steel, or coal, or
transportation, if government as¬
sumed such a high proportion of
industry,

,

^

,1U11U

ca¬

or nearly 13V2% of total steam
capacity.

-w/m
citizens a^e it gives to creeping
by a govermental agency, Thus ism,
minate them.
Steady progress is
receiving some form of payment Bear in mind that Karl Marx pre¬ we see standards for loans becom¬
from the Federal Government.
1 dicted in 1848 that the destruction ing weakened, political considera¬ being made.
Since Republicans took office
When we include dependents, of Capitalism would be achieved tions begin to play a part, and the "
probably one-half of the popula¬ by the destruction of the middle door js opened for administration in January 1953, the Defense Dcclass with the aid of a highly pro¬
laxities, favoritism and even cor¬ partment alone has discontinued
tion of the United States is receiv¬
cwTv.iti 1
nr
i nd ijsti*ial274 commercial — or industrialgressive tax.
%
ruption.

37,817,000

Today,

steam

ity

businesses the seed of socialwe have taken steps to ter-

run

of

million kilowatts of steam capaccapac

Because we Republicans saw in
thousands of government-

than granted a loan

are

.

advantage these

competitive

unfair

an

agencies receive

lending

private

of this in¬

danger

of nvinto.

credit standards

kilowatts

-

their share had increased to 13.4

n

der competitive conditions. That
system has proven the best y
devised to produce the goods and
services men need, to provide
iobs and to raise the standard of

.

1

.j

j.

the

meet

not

,.

,

,

'

limited.

lV.

.

that men are encouraged to work sibility for the disposition of his
life as a and produce, to turn out better funds, these motives are absent
Federation
of Sovereign States goods at lower prices. Particu¬ or less compelling in the Federal
with a Federal Government exer¬ larly, we must see to it that tax official
'
cising rigidly limited powers. No rates are not so high that a man
Firms or individuals who can-

longer are these powers

million

pacity, or 6% % of the total steam
capacity in the country. By 1957,

Republicans believe that p
industry and
"l1** V
should be allowed to function ui -

nation began its

Our

-

to 75.5%, while other
public bodies .owned 9.2%; 'In
bodies owned 92%rt
1937, the government owned 1.7

hard word
lets have the courage

„

Federal,, while your share had

dropped

^

to
nnd/in addition, robs them

in the Federarpower. field. Last
year, 1$.3f t e power capacity
was

-

seems

money

to

me

that

by the

the

use

Federal

ernment for activities which

pete

directly

payers

with

its

of

Gov¬
com¬

own

i^ indefensible. Such

the

government.

years

Your

com¬

there has been

tax-

expansion in the electric
industry but a disproportionate

op-

share of that expansion has been

great

But,

TVA
power

customers
from any

regardless

of

from

other

safeg'uaicts.

the revenue bond arrangement ^
still bad government. It opens tn

Numbei

187

Volume

5752

.

.The Commercial and
Financial Chronicle

.

(2757)

for

way

series of free-wheeling representing authentic

a

t corporations, out

go ver n m e n

under the

from

Congress free

watchful eyes

to raise

their

free enter¬

prise.

of

This attack

own

the profit motive

on

and rvery
drunk with their

,

lives,

own

power.
Y our system, our
history always at
This formula also puts the seal: work
pushing this

of

approval

the

a

with

itself

the people.

from

•■';i

be

com¬

for

money

•)

country to an
higher state of development.
motivating force is so much

ever

that

way

government -will

peting

in

government

on

in such

business but

This

part of

a

that

lives and traditions

our

inevitably

must question
those who would

one

the

purpose of
do away with it.
A
few

'ueA

years

Electrification

Rural

The

Act

Baruch

wrote

passed no doubt with the best

was

trating

little

in

intentions

the

world

and

ob¬

viously without any awareness in
1936 of the complications it would

present in 1958.
electric

The

cooperatives

to take advantage of the
benefits available under the Rural

formed

Electrification

intentions
the

Act,

also

formed

were

cases

in

the

to

rural life.
I

:

'

other

of

;

of

They
help
neighbors

co-ops.

good

as

should in times

get

you

you

emergency.

gram.

*.

.

When

was

established, it
with the intention of bring¬

was

ing power to uneconomic custom¬

largely in the rural

ers

of

areas

customer

low

density where pri¬
enterprise could not eco¬

vate

nomically
function

RE A

know the

tion

and

am

sure

is

and

now

and

of

central sta¬

Rural
more

Electrifi¬

concerned,

rightly so, with improving its

service.

than

more

50%

customers such

from

non-farm

industry,

as

com¬

merce, and non-farm residential.
Bear in mind that this electricity
is

being supplied with the aid of

Federal loans at 2%. interest.

electric

The

therefore, is in a
favorite position to undersell your
co-op,

companies in going after this

As you are aware, the Adminis¬
tration this year proposed that the

time has
of

seek

the

REA

co-ops

non-Federal

financing.

of

when

come

You

frenzy of

sources

also

are

aware

opposition

that

has been whipped
up to this pro¬

posal by the
We

can

leadership.

co-op

the

see

frenzy when

reason

look

we

fig¬

ures.

Appropriations for REA electri¬
fication loans totaled $13.9 million
in 1936. By
1957, total appropria¬
tions had reached $3.7 billion.
This year, Congress more than

doubled
quest

the

for

1959,

Administration's

loan

setting

for

funds

the

figure

re¬

fiscal

$317

at

million.

Last year, Congress voted
million in loan funds.
The

$379
REA

Administrator, David Hamil,

has

estimated

trification

within

that

generation the

rate

loan

of

REA

a

you

can

what

the

be

year.

Naturally, $1 billion
2% loan money is

a

elec¬

will

needs

running at $1 billion

year

a

of

nice thing, if

a

keep it, and this is just
co-op leadership plans

to do.

Combined
on

with

prolonging

cost

Federal

insistence

this

the

use

money

of

to

buy below cost power from
subsidized Federal power projects,
there is the concerted mad effort
the part of

leaders
tax-free

to

a

few electric co-op

establish

REA

co-op

Federal

the
as

the

true

symbol of free enterprise.
Your companies have repeatedly
attacked
as
''profit
com¬

been

panies," and
same

as

time, the

monopolies. At the
is held up as

co-op




cation

of

the

better

As

to

national life.

our

(and I quote):
if men's labors show a
profit—that is, they yield more
than is put in—can
society and
each individual member have
the

share.

material

at
Put

believe

leaves
down

me

that

than

a

an

would

One

to ask what

on

of

the

profit

alternative, he said,

be to

sense

civic

unprofitable one."

have

the love of their
a

to

more

alternatives to

system.

old-

as

will, but I still
profitable enter¬

Mr. Baruch went
the

to

less

you

contributes

virtue

To

progress.

loss

a

fashioned, if

people."

,'this

work

men

labors

service

to

for

out

or

others.

of

But

of

has

experience,

as

f,

been

ever

able

to

hold

gether long behind this
The

other

of

incentive of profit, he

continued,
"is to force men to work
by order
of some higher authority. Wher¬
ever
it has been
applied, it has
meant

loss of

a

it

some

has

freedom. At

reduced

to

men

slavery."
"The profit motive—may I em¬
phasize—offers a form of incen¬
tive

that

cion.

In

does

That the
a

of

heaven-sent
out

accidental

along with
of personal freedom

before."

seen

The

no

flourished

degree

never

it

was

was

path

which

down

the

the

I

put

today1

led

co¬

blame for

the

is

a

them

Or do

.

we

in

direction.

do

to

I

so.

shudder

think

to

the bill that would have been

by

and

now

to

which

of

run

future

generations of American taxpayers
have

had

we

been

committed

undertaken

proposed
atomic power plants

of

program

if

the

which could have produced power

only

from three

at

six

to

times

the cost of conventional power.
I don't have to reiterate to you

people the
devious
the

and various and

many

who

are

America's

of

the record of American indus¬

on

try and choose
bumbling hand

in its place the
of the Federal

Government.

prise.
that

immedi¬

backs

this situation if they
clearly where it
is

on

could

who

see

When

this

take

we

a

close

leadership,
situation.
We

co-op

strange

at

look

we

see

see

a

this

with those elements

of labor which
all

would

nationalize

it working
side-by-side with those elements
which would nationalize your in¬
industry.

We

see

is

not

what

cans
ence

this brings us

minds

Here
We

v

and

all

we

Each

we

None

can

of

about

rest till all

confronting
the

entire

our

But

answer

live

we

or

lose it.through
J

I .have

as

Atomic

Shearson, Hammill Adds
>

■

v (Special to The Financial Chronicle)

HARTFORD, Conn.

.

Sidney-

—

lies

in

in

our

an

,

the

Shearson,
Lewis

peo¬

increas-

Hammill

Street.

He

&

was

Co.,
37
formerly

with Income Funds, Inc.' > !>

.

-

'

J'

FR

discussed—TVA, REA,
also

Energy—we

steady process of attrition

see

a

PA STURE

on your

industry by other legislation.
Sometimes it is seemingly in¬
nocuous, such as Senate Resolu¬
tion 148.
This resolution changes
the
procedure
for
evaluating
water projects to make it easierto

T O

justify Federal construction of

non-economic

projects.

Sometimes the attrition process

is

in

buried

bill,

a

such

ATCIV:"'-

the

as

DIVERSIFIED

Omnibus Rivers and Harbors Bill
which

the

Sometimes
takes

President

attrition

the

form

the

vetoed.

of

ECONOMY

IN

only

staged Con¬

a

CENTRAL-EASi_

gressional hearing.
The fact is,

however, that there
is a never-ending drive to circum¬
scribe the electric power industry,

A

to weaken

The total
one

of

regulation

of

new

diversified

and the rich farm
has

predominantly

Ntt*

ken

Iq&H af

hold'

nst Texas

id

developed into

on

.

.

«

agriculture

now

picture this presents is

political

an

AGRICULTURE

Producing quality beef and dairy cat-;$3

regulation.

tie, fruit, vegetables, poultry products.

|||

United States and Soviet Power

During the past five months the
power
supporters have
a

new

4

LUMBER
Fine

Federal

advanced

furniture,

mills, boxes, basket

saw

mills, flooring mills, pressed wood.

argument to jus¬

tify the construction of more and
Federal

more

power

MANUFACTURING

projects.

From cotton: textile

argument is
that the Soviet Union is adding
kilowatts at a greater rate, than

briefly,

the

OIL

this

Now,

may well be
Soviet Union but,

the

about

indicated

at the

beginning of

A

true
as

goods, upholstered

furniture, garments. Toy factories.

the United States.

AND

GAS

big part of

new economy

...

explo¬

ration, drilling, processing, production.

1

my

MEDICAL

talk, the logic of trying to equate
our growth in this field with So¬

CENTERS

Modem, complete medical, health and

viet Union growth escapes me. In
We see it loudly pro¬ all the arguments citing the So¬
claiming non-partisanship yet be¬ viet progress, one fact is always
ing
blatantly
partisan.
These omitted, namely, to what extent
things are not characteristic of is the Soviet citizen benefiting

resort centers grace

Central-EastTexas.

dustry.

our

farming

or

from the

rural people.

Atomic

nowhere

Perhaps
than in the
have

our

revealed

has

time

Energy

case

now

more

clearly

have

taken

on

You
we

will

j

elapsed

since

we

which
mostly in

the events

place

—-

recall

that

no

sooner

DISTRIBUTION

to

maintain

meet

these

our

ample

re¬

Copies

of

the

annuel

and

quarterly reports giving further

—Planned facilities offer better distribution, better warehousing. Good roads.

information

operation
served

are

on

and

the

the

available

_

Company's
territory

on

request.

I

serves.

Furthermore,
is

we

are

we

know why it

expanding

our

power

It is to give our citizens
of the good things of life —
electrical appliances to cut

SOUTHWESTERN ELECTRIC SERVICE COMPANY

capacity.
more
more

made the decision to con¬

-

I

continue

and

r

needs

of

Enough

WAREHOUSING

Our
expansion is such that it

will

motives.

Packing and canning, poultry, milk,
and vegetable processing centers.

meat

•

shortage in
In fact, we

ample power reserves.

rate

Washington.
had

have

power

States.

advocates

state

began talking peaceful application
of
atomic
power
to gain some

perspective

United

no

of atomic energy

welfare
their

the

PROCESSING

additional power?

have

We

domestic

labor, more electrically

operated tools of production, more

John

EXECUTIVE

•

Jacobs has'become connected with

minds and the hearts of

ple.

ours

slavery.

economic system?

Partly

'
be

can

whole

problem, the problem confronting
you and your industry, and the
problem

V

But, it is today ;wheri
determine whether we gain it

we.

■

this

issue;

tomorrow.

through freedom
meet

anothe*

freedoms

T

Conclusion
we

to do.

this

our

A wonderful world

privileged class grows, the more
difficult it is for you to fight back.

do

job

a

teach

us

know

made secure.

are

who benefit from the prefer¬
clause. And, the larger this

have

/

.

one

what

for those privileged Ameri¬

How

back again to

hearts

must, in effect, "Each one-,

teach one."

are

thinking. They want more Federal
power projects to
provide more
power

do
are

the issues at stake.

enter¬

many

will

numbers

our

of people.
They must be informed and know

But you know and I know
this

But

few, they must be increased.

And

more

free

problems

your

part.

our

:>

electric co-op leadership working
hand in glove

derstand

tried and

our

of

If

Attrition Against
Electric Industry

'

Very

leading.

through

channels

proven

matters.

understood, people

Legislative

not

are

individualists

their

turn

ately

members

co-op

confirmed
would

farmers

install it

can

these

a

people

go down.
Those of us in
Congress who know you and un¬

vV.yy Vv ■v;
need

are

that

see

don't

for military objectives, we

power

justifications advanced by
power advocates for.

come into our society when such
people choose to turn their backs

issues

have

we

responsibility. Being in the front
line, you have to make sure you

disturbed, not

we

to

too

proves

Even so,

understand

the

;

decide

we

A

'

-

will make the right decisions.
Your industry has a tremendous

too

Federal

Federal development of the atom.
One cannot help asking what has

ture of

majority

the

a

per¬

installation.

industry outside the legal struc¬

it
difficult to believe that the great
find

achieve

because of the power capacity, but
because of the objective for its
If

involved

responsibility
do

living and

But

issues

burdensome.

we

peasants?

want them to

standard of

opportunity to branch be disturbed.

new

a

tric

I

remain

Do

our

Congress has managed to blunt

this state

leadership.

disturbed.

to

the

are

see any

Federal

affairs squarely on the shoul¬
ders of part of the present elec¬
co-op

be

want

it, to make it more dif¬
ficult for you people to remain in
classic example
of a privileged
Your
opponents a r e,
class whose privilege is dependent business.
on government
bounty, becoming even, as you know too well, now
entrenched and seeking to extend trying to force you to keep quiet
and expand their privilege at the and not talk up in defense of your
industry.
expense of the rest of the nation.
being

are

ops

Russians

to

this attack for the time being and
it is well that we have been able

vital

a

freedom.

authority

nor

there

a

it is

coer¬

profit system emerged as
revolt against excessive

accident,
it

on

personal

governmental
that

rest

this respect

mechanism

part of

not

the

reason

In addition to such broad fields

the

what

If they are, I can't

'

.

ingly complex
world
and, toe
often, the effort required to learn

of

hydro¬ haps in the process of doing so
hydro¬ become less of a menace to us. If,
least, that on the other hand, this rapidly
which is economically justifiable
increasing Russian power capacity
—is almost exhausted. The atom, is geared to the
production of war
therefore, represented to them a weapons, then we have cause to

to¬

to

this

how they justified the better

was

development

ideal."

alternative

Is

short, to
living.

standard

doing?

to

,

.

the

services—in

our

source

a

"belonging

electric projects. But
electric potential—at

community

no

automatic

improve

power

(and I quote again), "thus far in
human

*;

de¬

when

Federal

the atom

on

energy

would

"Only

produce

of

up

profit, said Mr. Baruch,

for

pounced

Part

for

the

on

atom

advocates

below

expansion and the exclusive right

on

of business in

finance

to

Time."

plea

of

for this

the

at

is

"A

understanding
by
the
student
body of his Alma, Mater, City
College of New York, of the role

non-

farm business.

should

book

times

Having reached this stage, the
REA co-ops are now turning to
new fields which have
nothing to
do with original concept of REA.
Already the income of co-ops is

called,

Our

all

you

Over 95%

have

now

service

cation

I

statistics.

farms

-This

has' fulfilled

fulfilled well.

our

service.

render

book

a

the

are

RE A

a

of

prise

Today, however, a disturbing
change is taking place in this pro¬

ago,
Bernard
brief and pene¬

Philosophy for

means

of

many

neighbors, and

your

each

and, in
real contri¬

a

along well with the
are

best

advancement

that

know

most

the

world

past, have made

bution

in

with

the

efforts

our

is

disturbing for the profit motive
likely to become has, been the force in
our

money,

centrate

velopment of the peaceful appli¬

45

OFFICES

T

Shewmoke,

MERCANTILE

President

BANK BIP.G'., DAI LAS, TEXAS

—

J

■

46

ContinuecL

from first

An
is

further

possible

even

decline

in

the

a

tion

of

that

value

way

,

is

eral programs or grants-in-aid to*

,

of a threat to

more

our

the

of life than even the Russian

States:

The

result

net

well ask whether gov- abilities
satisfactorily con- • long line

You may

ernment cannot

seems

likely to be even higher Federal trol this process through: Yhe
As you know, the latest' manipulations of: monetary and
,

the

dollar

Both groups, by intersuggest that we may expect
Certainly, many of the panicky inflation, but one advocates it.
measures, advocated
early
in Therefore, I prefer to be on the
1958, some of which have been safe side by anticipating that inadopted in less violent form, could flation seems likely to be a conhardly avoid producing inflation- tinuing process even though at
ary pressures at a later date.
varying rates, rather than to find
because

might

of

be

that

Tmn„,i

accentuated

menace..

T,

.

We know,

of course, that

it has? been cut roughly
since 1939.

in

half

full for

to, think of
the last decade..
Wifchrtho steady rise in the con-

:,

proposes

over

price/ index,, the «1947-49
the
past
spring* was
worth about 81 cents. I might add
sitmer.'

in

dollar

for

1959

fiscal

the nossibilitv of

suggest

deficit of

a

fiscal

some

$fbXn^thout ^all^SSbe.^ « not Impossibility,.of coping
for tax reduction

added emer-

or

•

,

debt;,

unless

The amoimfo of; increase

state

and

1946; to

coun-

as

local

1956

spending

s

almost

was

in

the; increase

;

Expenditures

dollar has about 84* cents in

pur-

by

a

desperate bid to divert en-

chasing

with

ergy

and attention to an external

figure

foe. In order to be sure that the
but- 65^ first of these eventualities does

be

metals

of

and

not

arise,

the

magnitude of

a

defense efforts may well increase
rough calcula— in cost, still; further as the com-

tion would suggest that this figure is, about: in line for many of
th^ large and costly items which

you, must purchase for your plant
expansion programs.
,

History shows that

v

has

War

major

every

been- followed

pressures on

ties for

plexity and sophistication of our

new

systems require larger mount in the years ahead.
and larger expenditures for hard-;
witb all levels of government
-

and for research and devel-

opment.
That there
lessening of tensions

be

may

and

there is
competition 1 for

increasing their spending

a

bound

cor-

a

to

s0urces

be

0f

One

revenue.

responding reduction in expenditures solely for defense, is the
fervent hope of all, but the most

use(j

realistic assumption is that such
a time is not near at hand nor

inflationary imnlications

stantially

riod

would

ajso be

replenishing of the
goods that people and business
need and want. This has usually
been followed by a period of sub*

by sevof vigorous and some-

eralv years

times

toe

frantic

Thus,

I

activity while
breath.
1947,
except for

reduced

economy

since

again in

1953-54, we enjoyed on
almost every front a boom which
took

to

us

economic heights

new

in the third quarter of

1957. All
elements of the economy, particu-

during the
considering.

we

are

addition

In

running at times beyond
gains in productivity, thoroughly
enjoyed the experience.

subversive

Since

last

summer

have

we

in a period of recession,
Despite a steady and marked decrease in production, employment,
peen

and—to;

lesser

extent—income,
prices and wage rates have continued^to show advancing tendencies.

a

Thus

many

perceptive

,.wlsely

tbafc tte inflationary

threat

was

Anti-recession

cnuy? dormant.
tions and

suggestions,

and

out,

would seem to

that;

a

in

ac-

Congress
indicate

substantial number of per-

Son&r—-perhaps
unwilling

a

majority—are
natural laws

allow

to

is

there

an(j

as

rapid

o

accompanied

been

in

by cornproductivity,

mensurate

capabilities in

pro-

particularly in recent years, unit

we

cannot; labor

gains

costs

tended

have

that
a

we

totalitarian
is

Union

in
to

strive to

With

to

rise

hold

it to

even

points and produced

a

trou-

withhold

supplies

of'

A recent study by Edward H.
Chamberlin entitled, "The Ecocut
prices
indiscriminately,
to • nomic Analysis of Labor Union
make loans at low rates, or to in-» Power," published by American
dulge in other forms of economic Enterprise Association, advances
warfare of their choosing... Such "abundant evidence
that unions
tactics could easily be costly to today do have too much economic
the* United States in military or ; power."
Where this is true, the
-

economic aid, development funds,, author

concludes that the public;

jn other ways likely to add-interest
further

a

ddft

a

to

the

costs

that

requires

steps

be?

of-:gov-* taken to reduce it.

and the consequent
flationary pressures.

I would agree
in-* with him "that unions, like busi-;
ness

Added to this new and weighty
influence of the costly "cold war,'"

corporations,

are

'here

to

stay.' But also, like business cor-*
porations, they can be subjected

con

economy

:

' i

In 1965

r.;,

'; billion in the early 196Q's, provid- i
jng the basis for the new products
.

Billion
\"i". :

trend takes the

If the

»-V
v- H

of $550

healthy, grow-

*

and processes of a

•

jHg economy and a^ commensurate

dmettion-demand for fixed capital to bring

suggest, what might this'these programs to realization. Yes,
to the economic growth- of the
users of capital funds* are

which I
mean

the

nation, upon which'continued growth of:

Tn ;turn, likely to prove numerous

and de-

your"in-'' 'manding,jwith a reasonable chance
dustry is to a considerable extent4 that
requirements will exceed
dependent? Even recognizing the * supply. •
hazards of long-range projections, ~ More specifically, what'is the
they must, of necessity, be^a key • probable magnitude of the utility
element
in investment
planning industry's problem?' Perhaps a
of business as well as policy de- • fair estimate of the total new con¬
cisions by government in many struction needs of the investorareas.
Perhaps at present, when - owned utilities for the eight-year
the
economy
is in a recessive period 1958 to 1965 inclusive, and
phase, this may seem to you to assuming installed generating ea~
add to the hazards of projecting pacity at the terminal year of 160
its growth. I would suggest, how- " million- kilowatts, would be $40
ever, that over the period to 1965, billion.
This would work out to
benefiting from a rising trend: of" an average annual value for plant
productivity similar to that irt our expansion more than double that
past history —
per annum 0f the period 1948-1957. It would
compounded—we might expect to likewise be about $5 billion more
build up to a potential gross na- than the total estimated electric
tional product of close to $550 utility plant account at the end of

the

in'1957

billion

The key to
such

dollars.

1957.

achievement of
goal would be based: first,.

a

our

„T.„

XT

,

Di.,'

„

Utilities Will Need

ability to work our way
through the present readjustment
upon our

a

goods, to engage in s dumping, to

stin

::

If we may assume that the industry will. generate internally
monolithic, blesome
"stickiness"
in prices, period without dropping into a about the same- percentage or its
regime,
the
Soviet'while also seriously eroding profit depression; and, second, upori the total casli requirements for cona
position in world1 margins.
avoidance of inflation.'lam more struction
as
it has in the past

must

minimum.

;

Sees Real GNP

Our recession

towSd
we find an expanded role of gov- to social control."
seemT miite
ernment in numerous other direc-<
This necessity will continue to
economy seems <*mte P°s" tions. Under the Employment Act be a pressing problem until we

advocated
trolled

n

not

and

eminent

,

through threats to halt production
in key industries. Since this has

disproportionately. Here we find
has, been used against us
with- the basis for a new rigidity in
great propaganda advantage, so costs which has boosted break-

or

rfin

<

new

afford to disregard.

say

11

of the monopoly power of the
labor unions. Its results are perhaps
best
exemplified by thesteady increase in wage rates over
a
period
of
several
decades

from-her

threat

growing

to^work. Most people fear any
deflation.

Although they may
they want lower prices, they
appearto- prefer, mild inflation

business is the unfortunate effects

own,

economic

added

an

as our

duction and trade that

oh- markets

concluded

a third point which I am sure is
highly disturbing to all of us in

in

rate is twice

.

re-

defense

there

world,

*

•

Labor Monopoly Power

this uncertain
is another aspect
0f the situation likely to prove
costly in one way or another,
"Whether or
not you
choose to
accept the rather generally expressed idea that Russia's growth

qUirements

larly organized labor which was
frble to; get steady increases in
wages

the

to

justified in assuming that
borrowing would be 'extensively
an(j ^his would clearly have

pe-

likely to develop

^ets

short interruptions in 1948-49 and

pace

certainly

will', almost

revenues

The

the States and localitaxes and additional

weapons

ware

—'

of

future demands for services.

our

metal products, where prices have

risen most., And

consiueratiwiis »r. r

political'

State and; local; were allowed to pfevailr While vcrSitys and foundation expendigovernments' are likely to riser it • might seem a worthwhile-ae- tunes on' Research of $3 billiohiast
more
rapidly than the total na- complisnment to hold .'our ihila-;yar.- l*n<h-r favorable conditions,
tional output, using even the most tion to a "creep," this doulil^um^total^esearch^and^ development
conservative
assumptions about out to be a seductive and deluding "Spending might welPchmb to $15

power

highly deceptive,

would

field

the

in

its

by

great*
Federal ; ex-.

only hope to maintain

compared

well

as

penditures from their post-World •.
War II low to> the current, level.: pureiyi*

this

quickly reversed. We have already

in

from

try deteriorate to the point where
the present' .ruling clique could

,

cents

point to a very

ot applicants m the capi'tal markets m the years ahead,
-The
?,°f y°ul .mdusti y. nre
so _great that you . cannot afford
to be very far behind top rank, m
the preference^of investors, however well you have fared thus far.
Changes in investment preferences do take place and aie not

slacken--typeyof, business-

spent for electricity.; Based upon
thevalL-inclusive- wholesale price
index," the overall businessman's

as

seem to

One of the pri- trend at State and local levels of
ently we must risk some
as
as
points, would certainly he government where a similar phi-r
iiig of business and unemployment;
.
.
''
:
that, unlike previous periods fol-losophy^- of "doing ; good" has to accomplish necessai-y readjust-;;fOne proieetion of capi alspendlowing a major war, wer have f^ned out widely and expensive-" ments via this route. Politics-Be^;-mg
dog.!965. prepared by ,Mcbeen—and for a long time ahead iy. According to a recent study
ing what if. is, this is highly un- .Oraw-Hill, sBows a level well m
wilL be—engaged in a defense ef- by the Tax Foundation, there has t
popular, for an eccmomyl always
billion measured in
fort,
whose
impact
upon
our been more than a three-fold in- operating- in an expanding booml957;lollars. The moren.steel' alnlarger^economy
hfv ntihzintfi
economy is fully as significant as
crease since World War II in both
in previous full-fledged wars.
state' and local government ex< There are many who feel that
penditures, and in State and local:

average has resulted in about fiveguarantee quick success, or
cents more power in the dollar internal conditions in that

power

aile-

quately with "wage-push", inflagency
expenditures during the ' tion
through
monetary .policy
year ahead.
Thus, Federal taxes; alone. The Federal Reserve has
wm
m0st
likely' continue ex— dealt courageously and forthright-

that* your? own;; industry's- record > Russia- is unlikely to; strike unless
in holding, price gains below the■, she has clear-cut superiority to

1947. But that is

of the
the difficulty,

Experience

policy.

past year suggests

mary

>

our

estimates

further inflation.

Inasmuch as the early
pait of:the period included^ World
War II, it is probably more use-

change

Thursday, June 19, 1958

tremely burdensome, and tax re- ly with the problem and gained had occasion to note that all ;evels
TWpnrt* Ttifiafinn Pnnniu«inTi
vision or reform—• which might much useful experience in the ,?f. gavernmwit are likely to he
Defends Inflation-Conclusion
brf
abQut mQre equltable dis_ £ power of its various tools for in- substantial
borrowers over the
Perhaps
we
can
bring
into tribution—may be postponed.
fluencing the supply and cost;of. penod-about which-we-are consomewhat sharper focus the reaQf equal or even greater imp or- < credit.
It
deserves
our./.under- cerned. Other places in the line
sons
behind the probability of tance to you, 1 am sure, is; the
standing and approval. But appar-. wi." certainly be taken by many

It max be pertinent to review
briefly what has actually happened to-the buying power of our
dollar.

.

.suddenly that it must be faced.

TnfiQ<5ft„

f

spending.

ence,

softness,

very

.

perhaps. say .that the private utility/'industry has' amply demonwe may continue to have periods
jstrated its? ability to finance an
than stable prices,
y In the areas of broader respon- ? of recession of varying1- intensity, ya^tpuhdinincrease;capacity
sibility to people, such as housing, the only safe basis for planning * both^^durihg dftd^ after World War
social
security,
education,
and for long-term capital needs is to II5 and therefore no new, problem
others, the trend seems to be to¬ recognize the likelihood of further is being .faced. - We can certainly
ward more and more direct Fed- decline in the value of the dollar, hope that this is true but the prob-

Inflationary Era
...

It

.

improvements in productivity, this-, major road blocks,-. Thus, I come
would
entouragerising rather * to the conclusion that even though

page

Capital Requirements in
like.

Financial Chronicle

The Commercial and

(2758)

™

our ability to acdecade, then the (investcr-owped
complish the former than the lat- companies \vould have to go to
ter, as I have already made clear, the financial markets for, roughly
The pathway to such a medium - $25 biJ lion.
In any one year the
term goal could, of course, be con-1 range
would; probably, be fr°m
siderably roughened" by ;'th© pres-; $2^ to $414 ' billion,., Further, it
ence
of intermittent inflatiohafy the ratio
of long-term debt to
pressures. At times progress mighlytotal ;: capital
raised during , the
be speeded up. as it seemed that 1946-1956 period, were to prevail
prices were. likely to'-rise and, - in the years ahead, to .1965, j.tpe
therefore, anticipation' of expendi- long-term debt.requirements alone
tures would be advantageous^' ; At; might equal more than $16 billionother times, when it might appear ; This would be close to the total
that stame slackening-in pricesvWas capital raised from all-sources in
in the offing, there might1' be a the past 12 years*
"J J
.;
tendency to slow down expansion, -r. while such needs on the part of
This environment, even though it the
electric ; utilities; will' rank

sanguine about

^

,

should demonstrate that the broad

list of expanding
they have irtdeed; been during much of the
mythical man m the street should
post-WOrld War II period, subbet confused., In the same day's
stantial financial requirements in
presa one has been able to read
most of our basic industries must
that
several
eminent
and
reextent that government interprets the
reasons
that might be- ad- Capital Needs May Exceed Supply- -aiS0'be reckoned with. These will
spected economists feel the threat this commitment as a mandate to vanced for the
If we may now carry' over this need to be added to the growing
inflationary poteninr?u10n ls.mu^1 toss to be provide "over-full" employment,, tial in the years ahead, certainly; general line of thinking into the* requirements of government. And
feared
sitae

1..
A«a it
A

.

,

is

,

,,

small wonder that the

long-range trend was inflationary,
can arrive at some equitable soluhas
assumed, enlarged responsi- tion,. and I suspect will provide would increase the, problems an.de
bilities for the promotion of "max- some
pressure
toward inflation* complexities of business operation
imum employment, production,, over the period under considera- to a considerable degree.
;
and purchasing power."
."' '.
To the tion. While this: does not exhaust;

of 1946, the-Federal Government;

them

high on the

industries,

where

'

.

-

r

*

than,

ness

or

beyond
ists

a

a

slow-down

rise

in

minimum

tell

us

^esPectod

that

in

busi— it

unemployment
levels, while

ec<mo-

creeping infla*




may

be

pressures

unable

to

resist

the

to take steps which will

have the effect of validating ex-

cessive
these

wage; demands.
frequently to

tend

the heavy defense

spending, rising

of

the

expanded

role

of

capital

requirements,

it'

we

must hot

overlook individual

seem
to me-possible that demands for mortgage money ,apd
of govern— these might-be both enlarged and* lor:- variousr,;:forms
of,-personal

Where ments, and the monopoly
outrun

area

non-defense expenditures in view; would

of

labor

unions,

provide

power

made

more

three- inflation.

costly

At' this

by
noint

continued •
vou

credit; which are almost; certain
1960 s, it

will' to be heaW in the early

Number 5752

137

Volume

.

.

.

The Commercial and Financial Chronicle

J

'S.-j,

_

'

i

*5—.

v

47

achieve our projected growth

we

population, labor force, and
output. To meet such capital re¬
quirements, huge savings will be
required, and savings under infla¬
tionary conditions are quite likely
in

and trouble¬
some gap between supply and de¬
mand, as - was the case during
much of the 1955-57 boom period.
CleaVly, difficult financing prob¬
lems
for
those
seeking capital
seem certain in the years ahead,
we

once

growth.

resume

-

vft

-

economic

our

-V'"

..

needs

cast,

area

to fore¬

all aware. One"
specific. But we

are,

you

as

cannot be

very

note that interest rates and
yields have shown an ir¬
regular advance over the years

may

bonds

World War II.

since

several

been

There have

which; have

surges

successively

shown

of

business

a

won't stop

To Take Census of

growing.

Investment
In your

Shareowners

Spending

Keith Funston, President of the
York Stock Exchange, has

industry, with its record

planning for growth,
it is perhaps presumptuous of me
to suggest that improved methods
could
be
developed.
I
raise a
question,
however,
whether
it
might be possible to work toward
little

than

more

New

tensive research

to

be

and,
when
a

the

reverse

would

course

if

management

the
—a

;

1959 Cen¬

sus

^

by
Exchange

of

Share-

owners.

Results, he
said, will be
available
next

desirable

an¬

prior to the early 1930's. Perhaps
infla¬

tionary pressures and the poten¬

Spring.

"After thou¬

only

sands

persuaded

were

late

of

man

machine

and

ly a thing of the past, and recent
experience would seem to validate

hours

have

been

spent

this

analyzing

assumption.

And,

too,

this

represent merely a devia¬
from
the
long-term trend

tion

skill

and

of

—

the

and

a

industry—even
banking—adequate capital
your

sential. to

.our

freedom

cards,
have

in

is

es¬

flex¬

a

count

new

—

IBM

will

we

and

new

a

of the American stock¬

—

geographic

spread

of

the

stockholding population.

And

shall

facts

the

also

establish

such

we
as

occupation, income level

age,

and

education of the people who
American business.

strong demand which we ibility. Too little capital to meet own
the needs and wishes of the public,
pave suggested combine to make
both customers and investors, will
Mr. Funston disclosed the Ex¬
this a reasonable "guesstimate."
particularly if we can assume that invitelunthinking criticism. And a change's plans in a commencement
talk at St. Lawrence
willing, but' * not neces¬
University.
the Federal Reserve will retain
latitude

in

its

use

of

credit policy.

If, at this point, we may assume
that management is willing to ac¬
:

cept' as a working hypothesis the
'prospect; of further". inflation, a
broad, sustained demand for capi¬
tal, and possibly a rising trend in
what course of
action does this suggest?
My an¬
the cost of money,

is the

raising of capital early
enough to at least temper some of
the stresses which may be ex¬

swer

pected
I

to

.

themselves

make

well

am

the

of

aware

felt.

thesis

of i n flat i o n,
whether.'mild or active, it is de¬
sirable to have debt, in the expec¬
that;; in

tation

periods

of

paying

off

in

later

cheaper dollars. I am equally, well
aware

of the beneficial effect upon

share earnings if-debt rather
than equity is increased. But make
no mistake-—lenders are
and will
per

equally well aware of' these
facts, t Tiiey
will be less than
be

anxious to freeze

their dollars in

situation should there be any
doubts about that industry main¬
any

strength while meeting
steadily
increasing
needs.
This
'seems particularly important in
your industry where you must be
amply prepared to serve the pub¬
taining

lic

demand.

It

pertinent at this
recognize the splendid
record of the private utility firms.
Despite the raising oi' $15 billion
from 1946 to 1956, the ratio of
is certainly

.point

to

debt

the

in

capital structure was

actually reduced by one percent¬
age
point to V 501/2%. Preferred
stock was relatively less widely
used at the end of the period,
while common stock and surplus
combined accounted for

over

37%

of

capital structure in 1956 com¬
pared with 3IV2 % in 1946.
It
would seem
desirable that
such

steady strengthening of the

capital base should be fostered at

opportunity in order to pro¬
vide the soundest possible founda¬
every

tion

for

the

most

desirable

debt

Structure,, If, on the other hand, a

policy
.to

of

minimum

equity

were

followed, it is not difficult
to imagine a condition evolving,
where some utilities not widely
be

considered by the investing public
be in the. inflation-hedge cate¬

to

gory, might be able to put their
capital structure in position to

satisfy
,at

an

sarily able bureaucracy can be
expected to step in and take over
any such
eventuality. If the
question of private versus public
power is to be
clearly resolved
.in your favor, as we hope it will
be, thbji the independence which
"steins
froma strong, - adequate
capital structure must be high on
in

cost.

can

all thev financial

of

acumen




task

shocked

us

had better regard intellectual tal¬
ent as a prime national resource."

be

pro¬

foundly influenced by a sweeping
change that American capitalism
is

now

undergoing.

"A great economic
revolution,"
he
declared, "is quietly taking
He pointed

out that in the past

the growth of

intertwined

so

that

"only people
thinking—
and
capable,
I
might add,
of
understanding history, philosophy
capable

and

of disciplined

literature

welh—are

as

minds,

Fourth:

lively curiosity and a
intellect, he noted that in
the years it took the
graduating
class to move through high school
and
college, multi-billion dollar

Do

you have firm be¬
ability to articulate
them?
The
Exchange President
declared:
"Courage will be ex¬

a

liefs and

creative

the

of you —along with the
willingness to cling to basic con-?
yictions and
the
capacity to
"Electronics, synthetics, rocket
fuels and Space missiles," he said, express new ones.
"Your
"are a few of your contemporaries.
success," he concluded,
Others are on the way.
And to "will be linked to your capacity to
handle this advanced technology, think creatively
to work effec¬
pected

industries have grown up.

.

.

it's abundantly clear that we must

rely largely on college
people. ■ ■;:■'■:,T'Aft-ft;ftvft;ft

press

.

tively with others

-

trained

ft'

.
and to ex¬
with courage

.

.

beliefs

your

and conviction."

ft

"Do not think,

incidentally, that
I mean just technically - trained
people. Our long-range need is
for the full man—adaptable
imaginative
trained to think."
Mr.
mer

.

.

Merrill Lynch

.

BOSTON,

.

Funston—himself

the

Mass;

—

I^opold

Korins has been added to the staff

for¬

of

President of Trunity College—

&

offered the graduating class four
yardsticks by which to gauge their

Merrill

Lynch, Pierce, Fehner
Smith, 18 Milk Street;
ft
>

Now With

experience at St. Lawrence and to
measure

Adds-

(Special to The Financial Chronicle)

their futures:

Pressprich

(Special to Ths Financial Chronicle)

First, he asked: How well do
BOSTON, Mass; —Robert E.
work with others? "The com¬ Fallon has become associated with
plexity of today's business organi¬ B. W, Pressprich & Co., 75 Fed¬
zation," he said, "requires team eral Street. He was formerly with
work in the most literal sense. Smith, Barney & Co.
;
v
you

Tomorrow's
able

to

executive

must

be

initiative within
the frqmework of an organization."
Second:
Can you demonstrate
creative ability—the capacity, in
other words, to range beyond the
immediate job?
Third: Have you learned to ex¬
express

Joins First Southetti
(Special to The Financial chronicle)

ATLANTA, Ga.—Ben R; Chalkley, Sr. has joined the staff of The
First Southern Corp., 652 Peachtree Street, N. E.

industry was meas¬
willingness of com¬
paratively few people to take great
ured

the

by

I' "The

direct

ownership of our
might — our
tools
of
production—has broadened enor¬
economic

part, working Closely with mously.
Millions of individuals
industry as they have in the from every walk of life and every
past.
We have both profited by income group have channeled their
the "relationship which has allowed
savings into stock investments.
many of your companies to bor¬
"This development of a People's
tlieir

row

as

spent, awaiting what
an
auspicious time

you

seemed

to

be

1o sell securities.

of arrangement

This is the kind

Capitalism
Never

unique
has

a

in history.
major eco¬

nomic power extended the concept

which should con¬

of

tinue to be valuable in the future

so

which

is

before

ownership—so

voluntarily

—

successfully
to so
broad

or

dimly portrayed. base."
It is equally apparent that such
He cautioned, however, that we
an inflationary environment calls
need "to improve the investment
for the most enlightened and in¬ climate in America."
In recent years investors have
telligent top management leader¬
ship which we in business and been treated with "apathy, indif¬
industry are capable of providing ference and
undernourishment,"
to our companies, our communi¬ he said. "Time and again, our tax
and

ties

citizens.

our

To the im¬

plementation of this leadership,
your industry, with so many cus¬
tomers and stockholders through¬

structure

ruinous

be

The

far.

the risk

he

He said

if

it

proceeds
could

alternative

our

tax

laws

"dis¬

tax

on

dividends be eased.

•

slightly less than 6V2 million
people owned the shares of pub¬
licly-held businesses. A second
not unfamiliar and one which we major survey in 1956 showed a
must seek to avoid at all costs if 33% jump to 8.6 million.
The 1959 census, Mr. Funston
we
are
to achieve
the promise
which our future holds.'
said, will use research techniques
that were first utilized in 1956 and

enterprise —including both man¬
agement

and

alternative

labor.

with

This

which

is

you

or

(sfl J, 'M

*

1952

have been refined since then.

"They provide," he stated, "far

greater accuracy than is possible
Henry through more conventional survey1
D. Burrall is now associated with methods."
Chas.
W.
Scranton &
Co., 170
Discussing the broad scope of
Grand Street. He was previously the new census, Mr. Funston said:
with the R. F. Griggs Company.
"We
shall
survey
over
5,000

With Keller Bros.
BOSTON,

Zero

Mass.

Court

—

„

Steven R.
with

Street.

big

development

Although

more

than 700 mines of all types

in

are

oper¬

ation, the great mineral wealth of Treasure Chest Land
is still

the

virtually untouched. The

enormous

four-state

stores of basic

area

raw

same

in which Utah Power &

By the logic of circumstances —rich
ing market, plenty of elbow

room

thing is true oi'

chemicals in this vast

—

Light Co.

serves.

resources, grow¬

America's next big

industrial development is already underway in Treasure

Chest Land. It is worth your serious study.

an

—

(Special to The Financial Chronicle)

awaiting

America's next

industrial

Co.,

publicly - held companies with
about 8,000 different stock issues
outstanding. We shall ask the as¬
sistance of 1,000 brokerage firms
and all the stock exchanges in the
United States and the one in
Hawaii.

information

Detailed
sented

in

OTAD

West."
or

For

phone

Manager,
ment

POWER

a

to

copy,

W.

Utah

ML. 0l

Power &

City

held

GO.

pre¬

"A

in

10,

str'ct

write, wire

A.

Business

Department,

Lake

0 LIGHT

Is

brochure,

our

Chest in the Growing

Treasure

(Special to The Financial Chronicle)

Conn.

—

are

Now With Scranton & Co.
WATERBURY,

known shovel

never

drill

undertakes."

that

Discussing the projected census,
eventually be bigger government Mr. Funston recalled that the first
and more' controls over business shareholder census showed that in
too

in Treasure Chest Land
has

ignored the inves¬
tor's right to a fair profit despite

unique posi¬ courage individual investing at a
tion to contribute -— to help in time when we should be doing the
slowing or reversing the infla¬ exact opposite," and urged that
tionary trend whose outcome capital gains tax and the double
would

and chemical wealth

has

the land, is in a

out

Most of the mineral

a

have

wc

ulti¬

Stressing the need for inquiring mately going to succeed."

your

Inc.,

difficult

man¬

agement. In this process, the com¬
mercial banks will be ready to do

become

and

particularly our
space,
have
into realizing that we
into

emergence

Mr. Funston commented that eco¬
nomic and social relationships are

the

Burke, Jr. is now connected
Keller
Brothers
Securities

slow

Mr. Funston said that "the events
of the past year,

judgment's, to get

rately to the diverse problems that
are part of each
major decision?

years ahead, it is clear risks., More
recently, he said, that
provision of capital re¬ growth has been accompanied by
quirements of industry will be a the economic risk-taking of masses
continuing challenge, calling for of people.

that

change with great speed, as events
.of .-the'past six or eight months
have demonstrated. It may then
a

graduating

their future would

of

ercise measured,

the facts, and to relate them accu¬

the

over

Conditions

affecting investors' psychology

destined to live with

seem

we

as

prospective lender only

a

excessive

priority list.
an inflationary situation such

your
In

Mr. Funston told the

class

Association

Dealers."

.

"We will learn the composition

tially

reasonable

National

.

holder," he declared.
and

as

and

the

.

400,000

portrait

a n

estimated

G. Keith Funston

extreme

most

of raising capital.

pressures

In

a

some

.

bit of
procedure might re¬

courage

luck—such

latent

un¬

that business cycles are not entire¬

move

of

ex¬

ever

dertaken

true. Such

were

be

one; could

record, especially since
peaks are by no means his¬
torically high, if one looks back

■ft

project

capacity in periods
capital supply seems likely
relatively easier or cheaper
perhaps, slow clown a bit

when

recent

>

plans for the most

announced

the

accepted as any particular com¬
pany's requirement and plan. With

well set

and

Securities

of successful

a

"In addition, we will
enjoy the
cooperation of the National Asso¬
ciation of Investment Companies

New York Stock Exch.

just

Suggests Counter-Cyclical

other new

the' combination

which

start¬
If this pat¬

quite convincingly that the
advance might

next

con¬

would

higher

ing and ending points.
tern'"is ftp continue,
argue

most

normal added

difficult

a

climate

meeting the continuing

..

And what of interest rates? This

is indeed

to

providing

■

.

Higher Interest Rate

.Return to

■

restore -the

ducive

develop an ugly

to

<

to

Huckins,
Develop¬
Dept.

7,

Light Co., Salt
Utah, inquiries
confidence.

43

The Commercial and Financial Chronicle

(2760)

.

.

Thursday, June 19, 1958

.

'

Continued from page

33

tor park purposes by a very im-

■
•

■

,

majority.

pressive

.

**

■

i

WkAVA flu
WW*lvIv

i!a

UlA

W

PfAM

W

WW V

IVAVA
nCIC

101ftft

»

Both

^

vv

t

Avtfl

-mm

Haw

AAftftU

TIa

liVfl
:

t

IrV

ftlftvAV

.

■

,v.

'

'•»"

•

Court iOf Errors, the highest court

have

in

ago.

the

State.

/

i

been

•"

/'•

ashamed

\* ■J

•

'56

of

not

can

Certainly, each of
to defend and project

years

,

r,r

that

say

But it is too

"by en-

we won

listing public understanding."
I
not sdre that "The Public" is

am

at

the

egory

But I do not think that we
satisfy our national necessities

concepts
there

.

in

tion.

win

Own areas, * but
needs which

our

industry has

our

portant

our common

in its

progress

evidence

made

im¬

efforts to

public

confidence./The re¬
ruling of the Internal Rev¬

cent

national

are

There is .abundant

that

is bound

us

100% in this second cat¬

now

to reconsider your position
in the light of the
present situa¬

by simple addition of;local accomplishments.

-npimple to

fronts

tion.

I have said, used

as

publicity operations.

ThaVA/

Ivllt
WWJC r.Wwft

~

all the familiar mechanics of public relations,' press relations, and

^

Wa

sides,

on all
national level
May I urge those of you who are

four

j>rogiams
can
gucceea
without honest local exemplifica-

Reach the Thinking: People

-

through cooperative action

I can

operations.
national

*

Service concerning the
nonare mpre than the sum of all our
deductibility for tax purposes of
pseudo-statistical expression. All Manresas.
;
ECAP expenses which was
t.
insti¬
Tu
•» ..
ash that the electrical
know for sure is that some ot
This has been a dull recitation of the
National
ancl mechanical
Participation in Four National gated by Clyde Ellis, Estes Keprecipitators will the things we did, or said or stood
of legalistic maneuvers for which
remove
from
the
stack
fauver, et al, shows that the gov¬
oases
for, somehow reached the thinkActivities
I apologize. But it
helps to set the while the
figure of 5 4 tons of ash illff Pe°Ple> whose
own underThe way in which our industry ernment giant power crowd is
stage for the real struggle for
djschar<yed per day is about cor- standing created public decision carries on its national program is running scared. If there was
ever
public understanding. The prinrect for"the ultimate development that could finally be tabulated on always a subject for lively dea time when a united front
at the
cipal argument of our opponents Qf
^ie p]ant
the illustration is a votirlg machine. We learned that hate.
It is not my purpose to national level was needed to
was that the presence of the
keep
powmisleading to'say the least
/
you can't Possibly reach every- argue the merits of how it is be¬ the ball rolling, it is now!
er
plant would
depreciate the
n
" .
«
'
body but you can reach the some- ing- clone or how it might be done
value
of
their
property.
They
hiSn/pti S bodies who really make up the better. I do, however, want to
realized as
,
Issue

:o.
of

p„hIi(, Park
Public pal.u

any-' anything rhore than a political or

The'next ad does not

power
lower

vs
vs.

^

about

the

say
than

more

enue

98%

,

.

■

,

,

,

.

.

.

early

1953

as

that to

gain public support for their cause
they had toadopt a more positive
approach. This took the form of
an

attempt to sell the citizens ot
Norwalk that Manresa Island was
needed

public park, complete
moorings,
swimming
pool, beaches, playgrounds and
all.
While the legal battle was
with

as

en

courts, the whole

di

iniHi™ l

m1

temWThp
The
vember.

i m

^ ntShp1\
lill

im

nf

pIoptinn

Nn

Question which the

Sis
ims

afterfive

eiiccuve.

a

nublic° refer
Tip

c^l dust
a™it"„SSt thl
^™snt used against the
ga™- ^as treated
one

pubUc mind, e,

.
■ ... ■
, .
So the heartening thing to me is
^ the Wunt arithmetic of the
vote, but that it was possible for
a public utility to step into the

saw

one says.

.

.

ol

arena

Coal dust and fly ash foi
bieaktast every morning.

boat

going on in the

.

"Do you prefer fly ash

public opinion_and find

friends;

Even

.

mon

on your toast?
Adcording to
testimony of President;Knapp of

fmn'°nnec^icut Light & p°wer
™

p^nppntc

norf

nnr

nn

"where

Citv
Lity

well be conditioned

exore^ion

thk

apnnirin?
acquuing

notion

oi

ManMan-

in w

directive to the City Coun-

come a

cil to

n

Norwdk
Norwalk

of
ot

act, the majority of the votes

east

the

on

question

would have

to be

"yes," and—more important

from

a

piactical

standpoint,

£5^S ofTh^tMaTie^
registered
A,

01

ine

toiai

the

voieia.

Our

lawyers advised
us
that
if the opposition got
enough

even

votes to win, the City could
the
property we

yes

not

condemn

lt

already held

adviser^'said S in°all

political^

probability
have

was

the

enough

opposition

"yes"

votes

would
bv

outnumber the "no" votes, but
it would be verv unlikelv

that enough people would actuallv
vote

the question to fulfill the

on

25% qualification
had

we

Last September

p?ofesS5nal

a

"

made to determine the public attitude
toward
the
referendum.

This showed that 43% favored the'

|;his

plant will

power

Connecticut
away

thiy
You

towns

hJd
ad

nniniftn

nn

Tn
In

opinion.

nth
other
r

a

P01ltlyi6
;

Ruapon posed a real ques,usb -Both.™

°

i

JJL K?rP/i<?foieif a£i
u

o

orfr.

in

ul

-

^

rmMk

linn
in
a

Un
ni

i

Si

thft

i

i, ?

vntw
-

til vfn

m

v

ii^,-n
imxr
ThiJ ,1-

iw

to

;

ourselves

answer

flnri-taVp
w„„

rnittpr

in

uurest

the

nf

dvp^

ihn

polls

Nov.

5

V

Pnniri

nnpstinn*

coldest

affni-ti

WP

Pmiiri

defhii

in

fnni

nffWri

w*

thn

MOT

to face it?

Another

„ •
„
lew ■ or

ments

run

.4
tne

-a

f

advertise-

by the opposition will

^lve an idea ot tne climate, ot.the
fteatand the hatred

in

had to live.

^

The

first

shows that

bl

the

ad

nuisance

did

opposition.

trations

of

not

the

cut

plant

not

be^

much

a

ice

Their illus-

continually

pictured conditions that any self-

respecting

plant

engineer




shows

need

we

standing
means

need

we

public

than

more

in this I find I

variation

a

That

"eggheads,"

am not

had this to say

iiuoca oy me oovious

,

ana oo-i

waadared what we should Otisly,. .dangerous
chasm that
about this new and obviously separates the intellectuals of oui
Pyo^essi0na^y~Ptanned onslaught, nation fiom the millions ot citiWe were conditioned by public zens whose attitudes and opinions
t

Sji1^ wouMiVt°make if
1
e U
Case

the

thf1l™andards°?or Pnat%nal

g0 away'

dpriHPfi

'"The

w^belfeved
directly

(as

fieht

to

for

in. We decided to

to

the

am0rphous

anonymous

public

to

state

we

deep

wbnt

intellectual,

'egghead'
carelessly brand him) has

.

meanwhile,
more

our

the ordi-

.

.

.

trustful of the 'egghead' who has
never

active part in a
political operation.
% ' '
jn our adyertising we stressed

quota.

'met

a

payroll'

or

a

sales

(jle £inanCiai

benefit

•

.

"Obviously

to the City by citing the loss of

would

payroll of ideas, this new "Post"
approach was significant in its acknowledgement of the importance

of the thinking, articulate minorities.
My company's experience
in the Manresa situation was a
flight into the area of ideas.-It

serve

who

members

are

sold

4%% debentures maturing July 1,
1958 and for lending operations.

members of

NONE

who

of

members

are

the

above

D. F. Greene Adds
(Special to The Financial Chronicle)

of

SAN

groups

S.

1.9%.

whi]e

are

^hat, if those

now

are

now

£our

nationafor-

members

the

group,

to%Vell

jumps

Two With Merrill

who

over

of

BOSTON, Mass.—Wm. D. Blake
Barry W. Murphy are nowaffiliated
with
Merrill
Lynch,
Pierce, Fenner & Smith, 18 Milk

the

and

proportion

two-thirds,

a

Street.

&

£n°w what 1

1 g 111

na4lonal activities

(Special to The Financial Chronicle)
•

COLUMBUS,
Jones

The tour-group total represents

with

are

less than one-tenth of one percent
oi our electric revenue and —as

Fenner &

we say

need to worry too much about
selling EEI to the industry. With

few exceptions, EEI is the industry and its value is fully appredated. Those of us who have
played some part in one or more
of the other three undertakings
a

likewise convinced

significant

that

Ohio—Robert

Richard

starting construction.

S.

Roederer

R.

Merrill

Lynch, Pierce,
Smith, 48 East Gay St.

Keller & Co. Admits

one

a

and

,

about electricity itself—it
of the biggest bargains in
our family budget.
It is evident that we do not

'

With Merrill Lynch

is,

.

has

Lynch

(Special to The Financial Chronicle)

very healthy raa.iority. Because
j am continually surprised to find

are

the

members 0f three of the

became

|ourth

to

Co., Russ

Coast Stock Exchange.

are par-

companies

added

Building, members of the Pacific

^mzohons 1 would like to point

ou^-

FRANCISCO, Calif.—Carl

Doney has been

staff of D. F. Greene &

only about one-third of

the jllcjustry's customers
served by companies who

is

$15,000,000 and was
for delivery

premium

a

Proceeds from the financing will
used to refund $106,400,000 of

groups serve

Companies

,

an

be

.

are

that

July 1.

Companies who are members of
TWO of the above groups seive

ONE of the above
14.7%.

for

at

'

"

(Special to

The Financial Chronicle)

BOSTON, Mass.—David J. Don¬
nelly has been added to the staff
of

Keller

&

State Street.
with
Paine,
Webber, Jackson & Curtis.
He

was

Co., 31
formerly

With Kennedy-Peterson
(Special to The Financial Chronicle)

each

HARTFORD, Conn.—George E.

and/important

Melin,

William

H.

role to play.
answer to the question of "Where

nected

action.

to Norwalk befive-year delay in

the

of

of the above groups

Companies who

announced

already outstanding with a
maturity of Nov. 3, 1958 was re¬

33.4%.

14,3•

also

was

an indication of the imporlance of thinking minorities in
their formation of opinion and

Do We Go From Here

Walther

and

now

con¬

Inc., 75 Pearl Street.

was

a

dollars

of

cause

a

of the

It

issue

than 1,000

more

nine months deben¬

securities dealers.

com-

The^of't, 1^0^^£0^195?^°^
'

struggle
with
the
routine problems
mis-

case, to ask for understanding. We
an

of

or

reservations about

nf^ Kn

go

and

be-

national be

havior

Directly to the

Public

,

Wo

THREE

serve

APriJ

rUstomers

approximately $134,000,-

1%%

opened

Companies

and

obvioUs-and ob-i-

Pianl.

Stated

nii

panies having

alone.

in its

Pro-

meters.

under-

ever.

Inform<ition

ol*

of

tures, dated July 1, 1958 and ma¬
turing April 1, 1959. Priced at par,
the debentures are
being offered
through John T. Knox, fiscal
agent, and a nationwide group of

and the National Associa-

Mtod^ EdiC'h Jve ^nTeeJly dS tici« in1the ^
alloided

nlant

So

in

conclusion

I

offer

and

my

How

Richard F. Wheeler
with

are

Kennedy

Peterson,

-

They

bought ads, we bought
Yet I do not believe that our Do We Get There?" We are seekl^bey had bumper stickers, industry can move forward area ing, and I believe we are capable
we had bumper stickers.
They by area. I do not believe that the of obtaining, far greater public
to°k 40 4be racbo> we took to the best of local, public understand- understanding and support of our

ads-

I never knew there

to

ways

get

a

were

And you

know what?

We

won

by more than two-to-one.
The
total number of registered voters
Norwalk at the time of -the

=

can be simply added up to a
private enterprise philosophy than
national total.
exists today. The way to that
goal
There are people here today, I is two-fold—first, doing the best
am
sure,
who honestly believe job we can and recognizing our

that the best of all
grams is a

national

pro-

composite of good local

responsibilities
communities

as

we

jn

was

vote cast

029

which

31,637 and the total

the'

question

was

on

more

was

17,-

than

the

total vote cast in Norwalk during
the

1956

There

were

presidential
11,424 "no"

election.

the

to

people of

In other words,
Norwalk were op-

posed to the City taking

„

„

citizens in

our

site

SAN FRANCISCO, Cal—Henry

the

second

.........

Cost to.the Cpnnecticut Light & Power Company
*n National Electric Utility Organizations

I

Richard D. Murray are now
affiliated with H. L. Jamieson Co.,

Inc.,

Russ

Mr.

Building.

Form Lubart Co.
JERSEY CITY, N. J.—Lubart &
Co. has been formed with offices
in

the

Journal

Building,

Square

7200

to engage in a securities

Arnold

'
;

$51,843

1

Grady

previously with Somerset Se¬
curities Corporation. *•
•

5 247

National Association of Electric Companies
" ■"
Four-group total

Grady, Albert M. Hardie, Jr.

and

of Membership
for 1957

(CL& P Co. Electric Revenue—$65,437,974;
Meters—319,264)
Edison Electric Institute
$14,664
Electric Companies Advertising Program
i
24 737
Public Information Program

W.

was

serve;

_

votes

5,605 "yes" votes.

Three With Jamieson
(Special to.Ta'B Financial Chronicle)

ing

so

message

across.

election

would

with,

our

we

testimony that the

plant

proposed

which

sample advertisement
our

power,

to

per capi4a tax saving Post,

many

a

paid

YES

2f tbe.sai?e theme. The figure of
That most staid yet lively, pubIs,^
opposition's calcula- licahon, ^The Saturday Evening

radio.

Sample Advertisements
A
a.

vote

and

SAVE MANRESA PARK."

million

J.tiJ

m.Kiir.

and

can

'-Norwalk wanted which could be
bought with the extra tax money
J from the new plant—better roads,
better schools, a new police sta^ tion, etc.
The next ad again points up the
i financial importance of the plant

'ShouldU IZ hfn S

tion
firm

in

nnL'nn

nf

so

can

bridge is needed,
plant
.
. bridges across which
ideas can
Ca ,tq the City of Norwalk. We point- travel."
y /
;
•
:
^ :
we ed out as often as possible the
Well, to my editorial friends
many things that the citizens of who have long had to meet the

f Fhll
-t0"s?y that

r^ur T
■uimiM

Public Understanding

In our business, fraught with
the struggle between truly public
utility operations and government

issue
000

r

members of

are

The Federal Intermediate Credit
on June
17 offered a new

Banks

tion of Electric Companies serve

we

actually took

n'T
two-to-one.
t

by about

mg

fA

woids,

plant and

power

Public

pram

gram]

of

Other

turned

Banks Offered
f''

Edison Electric Institute, Electrie Companies Advertising Pro-

^

keep Norwalk clean
and healthy if you will go to the
you.

Twenty-

■ahP'ZJZC7l rrer?galn1

be?

have

■

Companies who

may

"how

on

' i

tabulation:

Tnrlpprl

from here,"

go

a

City condemning Manresa. Island
for recreational purposes.

Intermediate Credit

.

£ aiTe'ele^on inNoveUer
to

Park should be. Add

we

5° thatthre dusa that wi.11 bIow ofI
I am giad to report that a few
5 acres ot P0™*** coal• weeks
ago the Connecticut SuHave you ever tried keeping preme Court of Errors upheld the
clothes" line S clean1' lu^^ clean dec1ision fo£ J-he
il'
w0mnhiW^
I oL £
ruction of the Norwalk
jn
shadow of
monster like ^albor ^^arl^ ^as
Tna^ be§ •

the

that

y p?w?r

>ivt
our Manresa

Debentures of Federal

tional activities, each with specific
jobs to do, offers a flexible and
effective means of working toward our objectives.
Maximum
progress can only be made, however, by active participation in all
four. We are a long way from that
goal as is shown by the following

For our industry, as well as all
businesS}
this
crashing
of
the
thought-barrier, means some new

wiU be 5.4 tons of
dust .and fly ash (not cinnamon) shot into the Norwslk sir

oethfon °read 1<T in'i favor*of" the 7>Zi f/ fe^ ^ W £eir
a

im-

more

portant, that it was possible for a
corporation to move, and breathe,
and compete in the
atmosphere
of ideas. f ' '
V

cinna-

or

had

^

cxpreffij my. 'own belief that the
existing arrangement of four na-

H.

Lubart

business,
President,

is

Treasurer and Secretary.

He vras
previously with Hallgarten & Co.

\

187

Volume

Number

5752;.

.

The Commercial

.

and Financial Chronicle

(2761)

Winners of the First "Loeb" Awards

of Special Achievement awards. Speakers at the
[awards luncheon include Wendell B. Barnes, Federal Small
Business Administration head; Governor Ribicoff of
Connecti'cut; Edward T. McCormick, head of American Stock Exrecipients

,t
«

^'change; and George A. Mooney, New York
f

V^.V

Something
financial

and

June

on

in

occurred

new

financial circles

'

shooting

Superintendent.

V>

writers

10

the

when

,

attended

between U. S* A. and Russia will

war

annals

of

Wall

Street

and.

100 invited businessmen

reception

and

lunch

the

at

awards for

'distinguished financial and business writing.

I ha*'^ long felt that there would

be

"shooting"

a

war

between Russia,
representing Com-

munism,

the

and

United

gimmicks"

States,

Eivte

prise.

\'V §|

->y

■

my
Fore¬

%

'i

the

sition

would

that

a

war

would

hot

take

;
(

that

no

Roger W. Babsoi

shooting

Laurence J.
"Loeb

G.

M.

Werner

Loeb

Awards"

presided

the

war

between

Renberg

Toastmaster

as

Advisory Board

and

introduced

on

the

speakers.

the

1958

"Loeb" winners for

distinguished reporting of busi¬
Steinberg of the New York
"Herald Tribune" and Werner Renberg of "Business Week"
Maga¬
zine, both of whom received $1,000 checks and bronze placj'hbs.
Their publications also received plaques.
and

financial

news

were:

David

,

The presentation

of the $1,000 checks and plaques was made
to the winners by Dr. Albert N.
Jorgensen, President of the Uni¬
versity of Connecticut, administrators of the "Loeb" awards.
Edward T.
McCormick, President of
Exchange, and George A. Mooney, New
Superintendent, were among the speakers.

the

American

York

State

Stock

Banking

Bronze plaques were also awarded to three
newspaper writers
including: Leslie Gould of the New York "Journal-American,"
George H. Arris and Joseph L. Goodrich of the Providence "Jour¬
nal-American," and in the magazine field to T. A. Wise for his

article in "Fortune" Magazine and J. A. Living'ton for his
writings
in "Western World" Magazine.
The

"Loeb"

awards

were

established

partner in E. F. Hutton & Company, with
S. Loeb Memorial

by

Gearld

M.

Loeb,

sia.

Because

ly.

through constructive
factual dissemination of knowledge."

the
was

Banque Canadienne Nationale,
re-elected

Canadian

President

Bankers

of

Association

com¬

.

though

the
at

Eastman

Co., 15 Broad Street, New
City, members of the New
Stock

Exchange,

admit

Kenneth

Quebec.

merly

general manager of the
Bank of Nova Scotia, was named
Honorary President.

Securi¬

York

partnership.

dent and

Mr.

Hill

officer

an

of

July 1

on

E.

Hill

Nasser,

the

Chase

Manhattan Bank.

New Treves Partner

Friesen, Imperial Bank of
Carl A. Hug will acquire a meniCanada, G. A. R. Hart, Bank of bership in the New York Stock

Montreal, J. P. R. Wadsworth, Ca¬ Exchange and
Commerce, and K.

M. Sedgewick, The Royal Bank of

Canada,

were re-elected VicePresidents of the association.

Philip K. Bartow to
Be Drexel Partner
Philip K. Bartow

July 1 will
be admitted to partnership in
Drexel & Co., 30 Wall Street, New
York City.
Mr. Bartow is with
Wood, Struthers & Co.
on




on July 1 will be¬
partner in Treves & Co.,
Wall Street, New York City,

come

40

a

members

of

the

New York

Stock

America,
region now

oil-rich

the
an

able

Dempsey-Tegeler Branches
LOS ANGELES,

Cal.—Dempsey-

Tegeler & Co. has opened two

the
there,

in

stay

should

avoid locating
especially along
Investments should be

and

with

stores

wide

geo-

graphical and product diversifiedtion are very desirable as a hedge
~

am¬

•'Chester

memberof'"

Apy,

the

flcw York Stock Exchange, passed
away on June 6. In the past Mr.
Apy had been an officer of Carl
\y.

Stern

&

Co.,

Inc.

of

San

Francisco,

\i/-fL

n

Wltn

the

resources underground.
Chain

as manager.

Uv;:••:v''-v;
~ Chester
Apy

com-

companies
of natural

among
reserves

JS>

r

Ci

L.O.

Co., underwriters and

distributors of
^ounces

1

Urexel

Drexel &

s e c u r

i t i

e

s,

an-

that John J. Knox and

W.

Montague Geer, III have ; joined
the firm in the New York office,
80 Wall Street, as registered

rep-

resentatives.

r.

'

~

a-

r

I

-1

Good, Low-Gmt Eieckio d7ewic&

£
m

Mow than 700 ComMumtiM

t&

States,

Great Britain, and other
nations might push us into the

in

fight, while Egypt pulls Russia in.
What
Most

Countiei
in

70

one

Chemical War Means

a

people

called

now

atomic

there

sibility

of

chemical

visualize
I

war.

a so-

feel

that

likely exists the pos¬
an ^equally dangerous

more

This

war.

occur

may

through various means, such as
poisonous gases or bacteriological
attacks. Russian publicity center¬
ing on their advances in sputniks,
missiles, and atomic weapons may
well

be

for

cover

a

serious

more

chemical warfare.

on

In addition to the closeness in
for supremacy in

race

reason

nuclear

there is another logical

weapons,

for

chemical

a

and

bacterio¬

or

new

at 9030 Sunset Boule¬

transportation

An

systems

atomic

attack,
other hand, would reduce

areas

into

masses

the
entire

on

of useless rubble.

Outlook for Economic Warfare
I

am

over

greatly concerned
possible Russian tac¬

now-

another

tic, namely, stepped-up economic
warfare against the United States
and her allies,
accompanied by

recession

minum,

and

the

copper,

modity prices.
withstood

the

slumps in alu¬
other com¬
Steel prices have
and

cutbacks

of capacity.

in

output
•

Russia's

sup¬

Harold
Haims

E.

as

Levitt

and

co-managers.

1957

must carefully watch the cur¬
rently high outflow of gold from

I

of

gold

States.

could

take

A

certain

the

place

use

of

germ,

or

atomic attacks.

Thus, Russia's rapidly advancing
knowledge could cause

severe

has

industrial competition. She
her program
to

accelerated

I

H

Kilowatt-hour Sales

System Capability
PUBLIC

The

SERVICE

INCREASE

275,051

88,368

$79,222,115

$36,886,284

$42,335,831

$410,143,483

$131,403,384

1,954,610,000 KWH
304,000 KW

702,000 KW

■*

111

2,390,872,000 KWH

1,006,000 KW

2

•Xv:vS.

I

$278,740,099

4,345,482,000 KWK

Utility Plant (original cost)
'■

the United

1948

363,419

Customers Served

Operating Revenues

we

technical

J.

illUlv

ply of this and other commodities P
is rapidly increasing.
Moreover,

the other at 3285 Wilshire Boule¬

with

Growing

more
intensive
propaganda.
In
fact, Russia may already be large¬
ly responsible for our business

gas,

Martin

the

Penington,

Colket & Co. has opened a branch
office at 1401-07 Reistertown Road

cities,

owning large

empire, with Russia as an ally.
Should he provoke a conflict, the
great oil interests of the United

vard, Hollywood, under the man¬
agement of Donald If. Black, and
vard

panies,

Middle

and

should

widely
diversified
among
smaller well-run industrial

oil

to 50%

Exchange.

•offices,

conflict

a

others

large

seacoasts.

bitious man, seems determined to
make Egypt the hub of a great

to

for¬

was

E. J.

nadian Bank of

be

to

East.

tion

Dillon, Union

the annual meeting at Montebello,

F. W. Nicks, Vice-Presi¬

war," such

South

critical

seems

intact.

York
will

direct-

West

in

,

stroying the people of our large
cities, leaving industrial equip¬
ment, resources, and communica¬

Admit K. E. Hill
ties &

the

economics in their

in

D

.

—

logical attack. Russia would prob¬
ably be more interested in de¬

Eastman Dillon to

MONTREAL,
Canada — Ulric
Roberge, general manager of

Russia

us

Such

in

occur

may

the

Assn. Elects Officers

"brush

some

World War III.

a

istration, who said that "businessmen of today must have some
understanding of world economics, and you well informed writers

Canadian Bankers

that

in

the Korean War, may touch off

as

work

.

retaliatory

our

feel

now

But

financial writing." Gov. Ribicoff was joined in his personal tribute
to
Gerald
Loeb for making the award an annual custom by
Wendell B. Barnes, Administrator of the Small Business Admin¬

.

I

power

of

would hesitate to attack

grant from the Sidney
"Annual tribute to busi¬

Speaking after the lunch, the refined, young and handsome
Governor of Connecticut, Abraham
Ribicoff, sounded the spirit
and temper of the meeting when he declared: "Gone are the
days
when a man seen reading a financial magazine or financial section
of a daily paper could be classed as a banker or broker.
Gone,
too, is the day when a financial writer would couch his stories
in technical jargon understandable only to
specialists," for the rea¬
son that "economic changes had increased the need and
scope of

of business and finance contribute

shooting war with Russia
it must be started by Rus-

a

<

business, and
Government. Young people
and

occurs,

sounci

lives,

»

a

Foundation, Inc. as an
writing which contributes to a better public
understanding and appreciation of our free enterprise economy".'

ments and

own

p

PIKESVILLE, Md.

stronfely advise alt readers to

■work tor

place during the Eisenhower Administration.

financial

and

ness

I

Central

If

The

ness

our

.

with John L. Reynolds

World War ill

,

Unites States and Russia will take

Ackerman, Chairman of

drive

Protecting Against Any Form of

now

•

^Cnington, Uoiket rSrancn

more

place

months. I

Steinberg

1960. /But an
by Russia

inflation and may even
dollar to 25 cents.'
;v;

during the fol¬
lowing twelve
feel

by

started

unemployment
and business slumps.
Moreover, it
could inevitably lead; to drastic

po¬

shooting

Russian

things-worse,
this recession could

war

cause

arouse

make

course

economic

!

have:

taken

its

run

"V
v

I

Pont, Homsey Branch

branch office at 22 Queens Buyway under the direction of Robert
D. Bagg, Jr.
L

further

and

If left alone,

V<k

in

year

cast

■

FALMOUTH, Mass. —du Pont,
Homsey & Company has opened a

enmity

each

Annual

du

and

catastrophe.

these may

r-

Never¬

theless,

suggestions.
the impor¬
Religious faith, good

tariffs could temporarily cushion
us
against such competition, but

represen ting

Free

sane

against World War III, and as the
only hope for survival from any

subsidies

as

avoid
about

health, intensive education, and
industry as the best protection

'

such

but

Learn

Finally, T emphasize
tance of

expand trade
with
dollar-short
Fred World Nations. ^'Gadgets and

day

some

funds,

bonds.

,

Civil Defense survival

1

such

^Waldorf-Astoria for the presentation of the "Loeb"

David

investment

long-term

,j

during

occur

Eisenhower Administration.

over

a

recession, and

may

;

inflation.

buying

our

be able through stepped-up economic warfare to cause
more
unemployment and business slumps, is raised by Mr.
Babson after pondering the possibility that chemical warfare
may supplant atomic war as a greater
possible threat. Doubts

•

State Banking

is the root of

and

well-located
real
estate
become very valuable.
All
should build up reserve
and

possibility that Russia

bombing

Certain

could

By ROGER W. BABSON

The

'

'

against

Outlook For World War III

"Loeb" financial awards for business and
financial reporting
are won by David
Steinberg of New York Herald Tribune and
ubWerner Renberg of Business Week. Five other
writers are

49

COMPANY

OF

INDIANA, INC.,

Plainfield, Indiana

Company's 1957 Annual Report Will Gladly Be Senf Upon Request

H

A

methods

many

been tried for

Detioit Securities Dealer Flays
Market Vocabulary Terms

Perhaps the

most successful one is the
and

lecture

method.

discussion

group

have

imparting informa¬

tion to large groups.

Groups of employees of perhaps
30 to 40 are brought together on
company: < "time
and
a
program

A plea that we realize what we are saying when we use certain
market vocabulary phrases is made by Mr. Fordon in bringing-

conference

undertaken by trained

leaders

and scrutinizing the usage of the terms: growth stocks,
defensive securities, and technical position, or situations

up

good

lecturers,

and

who

are

preferably employees from super¬
visory ranks and generally in the
middle
strata
of supervisory

Financial right time. It has a warming feel- levels. The training of the confering and it seems to endow securi- ence leaders is a most important
Thia
ie
«rnwth
<?tnrk
k an
ties with relaxing and therapeutic phase of this operation. He may
assertion freauentlv made
A few Qualities. It is almost like a magic devote full time or part time to
vears
aeo
the hackneyed phrase dru§ or a favorable astrological the program, depending upon how
w^ft.ha?Aisis a eoM bond The sign but it is a kind of hocus- the particular utility management

Editor, Commercial and
Chronicle:
a

coSse

tetter expression of

is no

the
former
appears everywhere ad nauseam.
Does anyone ever buy shares not
but

heard

longer

It
P^u^ which is becoming a little desiresnot be emphasizedbe set-up.
the program to too often
can

that

Among all the abracadabra of
the stock market, what is more

be

educational

these

done

company

on

programs

This

time.

it stature and serves as
and mystifying than the gives
notice to the employee that the
technical position or tech¬
situation?
Here is presum¬ company considers it important

expecting or hoping for growth?

esoteric

What is

term,

non-growth company?
It seems that the time has come
to discover other descr iptive
a

nical

ably something measurable and
scientific, and completely incom-

While

business.

.

.

Thursday, June

.

19. 1958

company's revenue not have an educational program
components and of of training supervision in ad
its balance sheet and of the meth-, vanced : economics
and ^practices'
ods
which
have been used in concerning business.generally and
financing the company's opera- specifically
applicable
to" the
tions. The economics of the busi- utility business. I call your atten
ness
should be thoroughly dis- tion to .the PubliO/Utilities-Reports
cussed; who its suppliers are and "Guide and Leaders Manual for
where its materials, supplies and Supervisory
Employees of> Utilfuel are secured; and a discussion ities. '
It. is an excellent course
of the dollar flow back into the covering 50 subjects on the noncommunity of payrolls and supply technical side of our business. The
purchases, which directly affect United- States Chamber of Comthe economy of the area served. A merce has a study course for su
discussion of the company's rela- pervisory employees consisting of
tionships at all government levels 17 pamphlets ort the American
and the importance of the com- Competitive Enterprise Economy
pany
in helping to solve com- for user by economics discussion
munity, industrial. and economic groups. ' ;•
.* ■?*
:,
problems are other subjects, .The.
, m
T
/
methods by which the company
Jif tten• at
analysis of the

Explains Methodology

LETTER TO THE EDITOR;

Chronicle

and Financial

~,The 'Commercial

50;> (2762)

employee

turn-

and

expense

.

.

,

,

.

communicates with its

^that^ it Xndrt?

customers

policies

company's

the

and

RMiSt

and

?n°rendering1Cday-to-LyeVs?rrtce
uick

anl effectively*

v

emergencies would

formtfim-

portant part nf such a p ogia
oi such a Drosram .

?f-d

ciently staffed to train the conferl
en<* \eadtrs ?"d .lecturers who
a£ be charged with the respon-

in

and

ilmJ

,

.

«bibty ot carrying out the

pro-

Thig WOrk should be given

gram

well-rounded em- status at the vice presidential
phrases. It may be good sales¬
ployee program should include a jeveL This will serve to emphamanship to harp on growth but prehensible.
thorough discussion ot the relations s|ze generally to the employee and
Probably every activity has to
the term has become almost as
of
government to our business. a|S0
pLlbiic the importance of
The old ones number of new employees will
unimaginative as long time, no use catch-words.
have joined the company and they Perhaps
this
should
be introphase of the company's operare easier than finding new ones
■see.
•>
duced by
an elementary discus- ations>.
y
but they begin to pall after so too, at some suitable time after
Finally,

the utility business is relatively low, nevertheless m the
■course of a Yew years a substantial
over in

a

■

,

Another

word

in

tiring

defensive.

That

is

an

use is
ingenious

phrase, defensive securities. It is
as though defensive securities are
on the ramparts now and, when
safety is assured, down they come
and
the
attacking force takes
their place. It is as easy as that.

To" use*

much

repetition,
costomed phrases
hard to

aside.

cast

place

the

at

let

Thus,

an

us

Bldg.

Co.

the

public utility business in gen¬
finally take up the many
facets of the company's affairs in
particular. These programs should
be comprehensive and cover every
phase of the company's operations.

„

Detroit 26, Mich.

eral and

Broad-Gauge Employee
Information Program Is Mandatory
tinued
the

Otherwise,

them.

training

economics

con¬

of employees
and

operation

on

of

the public utility business will fall
on barren ground,

Management must know whether the training given employees is
accomplishing the purpose, nanje„

ly, that their area of economic
understanding is being widened,
How

can

results
results

are
are

be

determine that real

we

by

done

This
rms

obtained7
ooiaineu.

being
weing

< each
set of questions on the subject before the
program is started and again .re=»
quiring the same set of questions
to be answered upon completion.
In this way a real ...=„oU.c...s...
...
.....
a
measurement
of the increase in understanding

can

employee to

can
y

requiring

answer a

be had.

Uavpml

Of

comnflnips

our

had the foresight to

havP

adont

or

bv

force of circumstances have un¬
dertaken broad-gauged employee
education.
They have found it
to be a rewarding experienceboth in terms of settling trouble¬
some local situations and in ce¬

menting the valued ties between
management and employee.

Comparative surveys have

those

the

new

areas

^new that

nicipal

by

pursued

being invaded by delegated authority.
A thorough analysis of
public power as it applies generally to the public utility industry
in the country and specifically its
effects, short and long range, on
the employee's own company; the
preference
clause
and
how it
works; tax and other subsidies
which

offered to public pow-

are

all should be carefully and
thoroughly presented.
And,
of

er;

business

Atomic Power and its impact and potentials should be in-

and

introduced
and

of

an

Your

with

Company
statement

a

discussion

be

a

of

of

the

course,

cluded

cmnhw again

presentation

■

of

an

innrr

RE A

co-ops

and

mu-

have preference
electric companies
in

buying
projects.

power

from

tl

Federal

^tviAnti^o
'

„

,u

orA.

where

areas
»

(D To serve the American peoPje with a dependable supply of

in

nnv

deficiencies

;

may

J

sj10w

^

•0

^

(2) To plan effectively to meet

Stresses Comprehensiveness
do

less

than

lc opinion starts with the indivicual voter. The individual
v°lei' ls also our customer. Every
omployee of a public utility
s"phld believe in the cardinal
principle that electric service to
.?

rendered better,

?c can,

the lowest over-all-cost and
anore^ efficiently by private mdusa':

than

government

a

requu^ments

as many

^

•

-

•

-

and

present

•

(5) To raise at the lowest prac- employee's interest must he
said that the best way to tical cost new capital required for aroused and his interest mainToo long an interval of
control floods and conserve water new facilities to serve their cus- tained.
small

servation

dams

methods
rather

multipurpose
on

on

soil
the

con-

small

had

heard

posals

time

tomers.
(6) To operate under the

pres-

by large ent system of government regugenerating lation.
the main streams.
(7) To work with agencies of

watersheds

dams

and
than

power

for

or

read, of

TVA

the

government in carrying out apPropnate functions where elecconcerned.

pro-

;

;

further the application

revenue

between- presentations

serve

to

short
with

that

an.

interval

may.

company's

suggestion

to^nstnmt^iP^th^
wa

"

V

and

inV«
transmitting these facts
pubhe. .National smveys

.

1

? +i?

f

+^ay^ that they have been

o^/

S

i/,

8% should be advanced to 75%
a

5-year program. An employee
program:

is the one

™ost. euffe^tiv? >a? tp. f compHsh
3of stemming the tide of
inv?sl0n -of pubhc power in our
business and of preserving the
American

economic

system. If the

~ ::;a

utility industry succumbs to he
^he- Power threat, then the

m industry, the oil in^nd otherextractive mdus-

tries will be next in line:

will

interfere

operations,

has. .been

-

level

management,- is adequately
staffed, and a thorough training

program instituted to cover the
month for the gen- entire personnel in every com-,
employee is about the maxi-: pahy, the morale and esprit de

an

eral

nc'ce

If
.an
employee
information
dissipate interest and too "program is placed in charge of top

the1

The

ttie

every6^-

(6) About one-third fewer than

by

a

lU+nf

a^emble

average

is

agency.

The emP'loyfie is the key to

information

comprehenrive job in employee
training will
fall short of the objective. Ad-to
do a- comprehensive job will take
time in preparation and in presa

in the newly fiiture
acquired »eas as the average .13) To jell electricity at the
said that REA co-ops and munici- lowest pi actical price,
Pally-owned systems pay the same
(4) To maintain adequate earn- entation.. The company's day-totaxes as the electric companies.
ings and a sound credit standing. day operations must continue; The

,«) Twice

eavor'

long-term view, Congress

mu®t. answer to the weight of
0Pin.10n an<^ an informed

in

To

+T

or^wfh C01]tinuef 1in"
^
ii °f public

ll

employee

i

electricity to meet their needs.

.

.

pipr??

th*

^

J^

try

well

as

I pfmp

.

m.ohlpm

our

employee in¬
formation program on the utility

average

systems

the

over

the

as

to produce electric power and in
one of the newer areas, an average number, and in the other,

the

the

be

must

Foresees Long-Term Problem

subject6

gained on important issues as
against the knowledge of others
not similarly schooled.

and

that

which

citizens to keep our freedoms from

who

bonds,
fewer knew about using.the atom

what

recommend

the history of freedom,
the
guarantees afforded by our
constitution
and
the
methods

formation program, the employee's
did answer policies intended as a guide to knowledge of the subject should
that TVA has not proved satis- show the electric power industry
«md
factory as a ''yardstick" for meas- can continue to operate within
uring rates, a smaller proportion the framework of the free enter- should be again tested upon the
in the newly acquired areas gave Prise system. The statement was completion of the program. It is
such specific reasons as the tax recently adopted .by the Edison oiily by this method that the manand interest subsidies TVA enjoys. Electric Institute directors for the agement can be assured that the
Less than half as manv in Yse
? management of mem- training processes have been efthan halt as-many in ker eiectnc Utility companies, fective and strengthened in those

Of

(3)

employees absorb
better
understanding

shown

would

I

preparation

"Objecaverage had
no
opinion as to tives of America's Electric Light
whether TVA paid any interest and Power Companies." This is a
on government money it uses.
statement of the principles and

(7) Fewer
employees
in the
areas recently acquired said they -

Refers to Surveys Made

employees
have
been
given the essentials of the Ameri¬
economic system, the program
should then be expanded to cover

A

in

information

employee

program becomes a never-ending

can

Continued from page 32

Iieve

program.

job of education.

RALPH FORDON

re-arrangement to insure invest¬
right

So

in-

Freedoms

eluding

educational

After

Fordon, Aldinger &

the

this

Cordially,

Penobscot

in

bad

sion

given

with the hokum.

go on

Is sounds like a mere mechanical

ment

be

American

of

becoming an employee, should be

old catch-words

for business and
are

might

unac-

hour

mum

made

a

interval that should be set
order that the total
job can.be
accomplished
in
a
reasonable

m

human needs
time. What
^^®a,.^esear.^ promotion and it
will: be
.^3
segments of
tnneiectrip industry.
\
+v!e 30
tnan
.

be
of
understanding by the public of the
is a reasonable time? electric
utility industry will be
difficult to compress
immeasurably inci*e?tsed. If w^.
subjects into less can reach a goal whereby 75% of

sessions.

corps

of

every

utility

will

greatly improved and the level

This would

re-l our customers know and talk to
Take, for example, one com- twice the average proportion said work of gwd em^ovPP rei^lSfc" quire 2
/2 years of minimum com- our
employees, who are thoroughly
pany's experience when recent the Federal Government should
,
plete coverage at the rate of one
trained in the knowledge of the
acquisitions of properties afforded build nuclear generating plants.
p
To operate as good citizens
ssion
per month for each emAmerican enterprise system ah"
a direct measure of comparative
Experience in these instances both locally and nationally
ployee group. I have, the
feeling of the public utility industry, we
understanding. In the new areas shows that where their employees
(11) To help develop and
?at ance we have proceeded this can solve the problem of invasion
acquired, an educational program have become thoroughly informed strengthen the economic nf iho
had not been in effect as it had they have a higher record of dis- communities served
Sfm-i «Vjuryugrea value °f these of the government in our business

uol-pie° f
(1Q.®

the .Other employees.
found that;
'
among

(1) One-fourth
ees

in the

company

They cussions of company and industry
problems with other people. This

fewer employ- is

new areas

employees

than
as. a

taxes

as

panies.
,

the

can

electric

com-

•

(2) In the newly acquired areas
one-half

more

a

friendly

intimate

such

atmosphere

ness

an

that public

business

can

be

way.

It

is

in

of friendli-

approval of

our

cultivated

and

than the company activated most readily,




employee information

gram should

include

pro

history of
the company, a description of the
a

amongSfiSSr
whole of the public
be reached in

knew that TVA did not pay the
same

highly significant and conclu-

An

latlons'

erty and how it is operated. TWs
would entail a description of the

niw
5°^?. aPParent and
in? S ° -lfectlIe u?derstandapfin
claim attention. Thus
it^
0r^ y
® j°b and
itsimportance
is

emphasized.

■

and reap the benefits of an organization with an ever-increasing
efficiency in the conduct of our
business in service to the public,
.

Thirt

no?ehl1!>0ry. e™Ployee lightly

s

we

dismissed

the theory that governtw
overlooked m set- mental policies were leading to
T?emp yee educational destruction of our freedom. Today
company's organization and how nr^rram
nrnororri' „Evei>v company has a we no longer have a theory—we
°Q^i1\COmpan?
the traTn\'nSrSa
°r lr^ormal, for have the condition. Can the rf--jnb fits in with everv other Tob! operaUfm^nf fv>lUPerVlSOrStiY^ the ready destructive .damage be unSuch a program should include an ness as
conmany s busi- done? - Can further erosion be
such. m
Many companies do arrested and
prevented? What can
™

should

,m

Number 5752

187-

Volume

.

.

The Commercial Und Financial Chronicle

.

(2763)
,wc0s-respoasiblep€!Qple.<io,; about

v

>

-S'
..you
up

to cprtsider. VThe probiepa is "v'''
.to li^ and /to every thiriking j: ':

.citizen;•

'; *.*■■

i

V.;l T
y

-

Perhaps •the"'

most effective ef.-

:
v. ■ ■

f

*'•*>;$<.>';V;.\!:?; •;.•'»

'

*■''

:

■

11ISI1KIKI0

».-Vv

'■

5t

tions Economic Commission for Europe. The Committed
^ }n. Gen«va, Switzerland, Jast October, and:Mr. Gosette
participated instudies of such matters as; the transfer cof
e?ec*r!c. energy across frontiers and problems of rural
electrification. He dlso served as
principal spokesman for
the United States at the fifth session of
theTtommittee'g

J» t. torette as . rresident and Allen tS. King as'Vice-President
of trade association for forthcoming 1958-59 year.
•System aiaia : the'i important role :
w
J
'•■'■ 4 .■»*,-/
.
1
.
vou^ industpy plays inournationai^. ,*k
J. E. Corette, President and General Manager of the
Understanding.
Given a
better knowledge of our American

better

"

.

scene

^weK-sshbu^

to

..

reach.

.

rThey

should

be

,:]$4Q£t<ma Power Company, has been

elected President of

Institute by its J3oard of Directors
was Allen S. King, President of
the Northern States Power

fleeted as.Vice-President

encour-

i aged to lend their support to pub-r
lie officials of integrity Who stand*

C

o m

of ai free.
We must recognize that

preservation

America.
it

,

is the decisions of the millions

President

I sion that in, the end .r determines

.

dent

individual

own

:

.Installation

-

,

people, each exercising his :
right ; of vexpres- i

of our
•

Minn.

was

of

and

the

I the kind of nation we are ulti-\
mateiy to have. - Our industry is y;
very close to every-community we;,
serve—-our employees are- a living
part of the thousands of commu-.
nities
we
serve
throughput the
land. So we fortunately have thev

held

at

of reaching into these

munities in

..

in

the United

The

.-

i

Boston.

National Association of

Sees Close Tie

There is, in

sity* He is

LONG
W.

}•>■

newly elected
Board

economic

.

moment's
the

■

BEACH, Cal.—Raymond
and
LeRoy V. Hicks

Akers

Allen

S.

•••

SANTA

of Direc¬

E. W. Doebler,
Chairman
Lighting Co., Mineola, N. Y.

moimt and the limited interest of

minorities;js subordinated, \
In the final,

analysis, the task

of

Board,

Long

Island

R. R. Dunn, President, Potomac Electric Power Co.,
Wo^viWtnn T) 'r
asnin&con, u. s^.
C. E., Eble, President, Consolidated Edison Co. of
New York, Inc., New York, N. Y.
•

F.

I.

Fairman,

President,

Kentucky

Purvis

joined

&

Company,

i.

;

k

^

With First Fidelity
(Special to The financial chronicle)

"

ATLANTA, Ga.—Henry W.
with offices at 1108 East Washing¬ Bridges, Quarles K. Kerce turd
Dwight J. Wiseman have joined
ton Avenue to engage in a secu¬
the staff of First Fidelity Securi¬
rities business. Officers are Wil¬
ties Corporation, 11 Pryor Street,
liam
D.
Greschner,
President;
Southwest.
/
Fred V. Bennett, Vice-President;
David E. Keller, Treasurer; and R.
E. Greschner, Secretary.
Five With James Fallon
Co.

has

been

formed

'

(Special-to the finanoial chronicle)

Eugene

J.

LOS

ANGELES, Cal.—Leonard
passed away J. Friedman, George I. Guccione',
of 59. Mr. Stark, Glenn A. Paul, Samuel Smith arid

Stark

June 11 at the age
who had been in

the

investment

business for many years, was

with

Bruns, Nordeman & Co.

Scott

S.

Smith

with

now

are

James L. Fallon Co.,
Boulevard.

7805 Sunset

Lexington, Kentucky.
,

v

P. A. Fleger, Chairman of Board, Duquesne Light Co.

Y Pittsburgh, Pa.
•.
v
;
^D. E. Karn, President, Consumers Power Co., Jack.

we K g0n

^

Michigan.

V

-

7

1

•

:

;

f

actually, believe in what w;e^Coq
and ourrbeliefs must find ex-,

Oklahoma City, Okla.

must

\

»

-

.

Sherwin, President, San Diego Gas & Electric
C

o

v*'

r

T

ll

/•

n/VA

t

'

/

..

^

President, Pacific Gas & Electric
to match by

ing

effortsthe

our

'Co.,San Francisco, Calif.
CL. V.

pect to enjby the.blessings of free-. - r ,>4 *y
dom we must be willing to pay ;<&'Gas

;

tha.price-rrto, undergo the .-.arduouswoi?koi

^

'goihg ;to need

are

gering

wa*i

vPublic Service Electric

William

Webster,

: r ^

;

Vice-President,

Executive

New

Need

suppoftinglt:Thy wemust ^ :Engiand Electric System, Boston, Mass.

"that this nation^ under God,-shall .
havea'new^birthof freedom." " :V
We

......

Sutton, President, Carolina Power & Light Co.,

Co., Newark, N. J.

a

stag-

;amomT?^f^ower in the

decades "which lie ahead. I believe

C. ILWhitmore President, Iowa-Illinois Gas & Elec-

,

tric Co., Davenport, Iowa.
:

The Directors term of office that will

■

is J.

Lee

specialized

Rice, Jr., President,- West Penn Electric Co.,

yNeW York, N. Y.
'

most

strongly ,that the best an¬
to the problems, of research,
technology- and, indeed all areas
of ; knowledge
affecting f human

expire in 1959

help

-

Mr. Corette's

Background

many

swers

'

will

progress
we

know

We

in

what

the American way.

must

erosive
will

as

be "found

•

guard against those
which unchecked

forces

undermine

and

destroy

the

structure of liberty, the process of
attrition about which more than

2,000 years ago Aristotle

warned

when he wrote—"one thing takes
the

place of another,

ancient
the

laws

power

will

will

in

be

of those who have

that the

so

remain,

as

boundless

of
as

standing and free

hands

the

brought about

revolution in the state."
The horizons

while

the

,

future

human
men

are

under¬

can

make

V

V

as

head of the nation's electric

Mr.

Donald S. Kennedy

who resigned at that time after

being re-elected President previous June, 1957.
Mr. Corette has been President and General Manager
Born

in

Butte,

Corette received his

Montana, Mr.

early education in the schools of his home city. He at¬
tended Montana State University in Missoula, and was

graduated from the University of Virginia with a law
degree in 1930.
For the following 14 years, he was actively engaged
in the practice of law throughout Montana, and has been
a
partner in the law firm of Corette, Smith & Dean from
1934 to the

us

accept the challenge to
future

present,

they

realizing that "for anything worth

having

one

and the

present.
he became counsel for Montana Power, serv¬

must, pay

the

tience, love, self-sacrifice
currency,

no

price;

—

no

promises

to

Pay, but the gold of real

service."

ing in that capacity
He became a

and General




until 1944, when he was elected Vice-

General Manager of the company.
Director in 1948 and was elected President

Manager four years later.
1957, the U. S. Department of State

In the Fall of

designated Mr. Corette as the United States Delegate to
the 15th Session of the "Committee on Electric Power,
one

of the

directions?
The modern

approach to solving

specialized help. That way you don't
divert your own

key personnel from

regular duties. You don't overburden

regular staff. And you save a
maximum of payroll dollars. Backed

Ebasco gets to
the job

work promptly, gets

done right and economically

while your

normal flow of routine

operations continues.
Ebasco business

specialists

are

principal subsidiary bodies of the United

Na-

at

your

your

call anywhere and anytime you

by long experience in solving similar

need them, for assignments large of

problems for other organizations,

small in any line of business.

.

President and Assistant

price is always work, pa¬

of these

special business problems is to call in

of Montana Power since 1952.

In 1934,

America's

paper

Company,

utility trade association. He was Vice-President of the
Institute since last December when Mr. McAfee succeeded

them.
Let

Mr. Corette succeeds J. W. McAfee, President of the

Union Electric

1

ANA, Calif. —Wm. D.

Co.,

Utilities

Gas & Electric

say

of

Equitable Building,

Eugene Stark

__

n

,

:

Busby, President, Pennsylvania Power & Light

D. C. Cook, Vice-President, American Electric Power
Co., Inc., New York, N. Y.

peoples

of the world have dignity and decency:
in their relationships with others
in proportion to
the degree to
which they have been able to hold
to democratic principles. Progress,
in its broadest human sense, has
been greatest in those countries
where reason prevails over force,
where the general welfare is para-

J. K.

the staff

(Special to, The Financial Chronicle)

King

:

DENVER,Colo—Donald M.Belt
and Glenn A. Allred have

Wm. D. Greschner Co.

mem-

Co., Allentown, Pa.

system. It takes but a
thought to realize that.,

maintained

,•

•

Two With Purvis
(Special to The Financial CNRonicle)

have opened an office at 5435 At¬
lantic Avenue to engage in a se¬

tors, with terms expiring in 1961, are:

»

opinion, a close:
tie between understanding, of. the /
issues and good citizenship.
And
there exists an abiding relation¬
ship betwen good citizenship and
improvement in our social and
my

Director of the

of the Endowment Foundation of Montana State Univer¬

(Special to the Financial Chronicle)

Mas s.,

,Y§

Institute's

a

.••{

,

organizations

Minneapolis, a Director of the
Electric Companies, 'and a Trustee

Akers & Hicks Open

bers of the Edison Electric

-v

:

and civic

States, Mr. Corette is

curities business.

j. e. Corette

game

T'.;

Federal Reserve Bank of

Greschner

,

V,*-

Newly Elected Directors

com- ;

intimate way.

an

'■

Extremely active in business

made at the clos¬

June ■ 9-11.

.

means

rural electrification during the

on
.

new

.

.i

•

Vice-Presi¬

ing session of the Institute's
26th Annual Convention,

:

■

a member of the United States Chamber?of
Commerce and a past Director of the National Association
of Manufacturers.
r

Minneapolis,

p a n y,;

.

forr. the

period.

.

Edison Electric
civic and social circles their voices

working party

For

a

i

complete outline of the services

mite for our booklet,
11The Inside Story of Outside Help."
Address:Ebasco Services Incorporated,
Ebasco offers,

Dept. V, Two Rector St., Neu> York 6,

t EBASCO y*!
N.Y

^

V
s

NEW YORK

•

V'-:-

5

"

I

4

CHICA60

DALLAS*PORTLAND, ORE.
SAN FRANCISCO •

WASHINGTON. 0.C»

52

The Commercial and Financial Chronicle

(2764)

ings

only the setting of maximums and
minimums on the various stock
items. Does the inventory control
tins. Don't you agree that this is system in your company recognize
an essential step in making your
such factors as the cost, of carrytop management "tops"? Here are ing material, of processing an
a few examples of modern methorder, of economical order quanods used by all too few compa- tities, of obsolete material stocks,

you are the chief executive officer of your company, you may
want to guide your staff in doing

'Aies

and other costs?

no

given, they

are

names

company

While

costs.

reduce

to

jn

readily available.

are

0ne

1

three

with

company

years of real inventory control behind it, there has been an adjusted

are

,

contribute greatly to over-all cornimplementing
price decrease in inventory value pany efficiency.
'

Machine Records and Work

of $300,000, or 18%, with approxi-

,

Centralized billing on machines

The question may well be raised
as to whether we need much more
standardization industry-wise. We

rnately another $500,000, or onenow quita general, but it is-onlythird," reduction
in *- capitalized
recently that machine posting of stock costs.
This represents an suffer from the tremendous, vacash records, at centralized'oca- annual saving of $130,000 in car.riety
of
engineering
practices
tioqs has been developed. It mech- rying charges alone, despite the throughout our industry, some of
anizes one of our most tedious fact that 1957 disbursements were which must be unnecessary. • Let

4s

.

routines, that of maintaining cur-

$ii/2 million above those of 1954.

us

economic

ni™

Aoi Kit "nnctinir

Sntrnitma

S
fvlnn«nr

-

o-

for
nrrnnn

Ono

t«

com

planning system expansion
.dispatch computer
load dispatching tool first we naturally utilize to the greatest
came into use - four; years ago. possible extent the present plant
since that time about 15 have investment of over $37 billion; so
as

m

S witK nhnS'

mechanical

a

^n ooo

tric c0mp£lmes- Thls; e(lulPment| weighted very heavily when

iwith. ability to take anto account
bus bar costs, transmission losses,
i flS nnm" and tie-line deviations, saves
finn nno pii<dnmer*
money and simplifies the work of
nf

load

estimates annual savi

thfs

$

g

least $50,000 with a
possibility of substantially more.
of

ings

at

Without
to

with

the

In

it.

along
humorous but
workers

office

of

the

and

inordinately

grow

number

the

control

adequate

office work continues

of

volume

aLaw."0Pthe*

to fill the time available for

as

its

author

"Work expands

states it this way,
so

completion."

One

»-»F

the

problem of

the last

system of which we know,
estimates annual savings that will

the investment in one-and-

repay

a-half years.;
Here

become something of an art. Using
*

utility

the

large metro¬

a

its

reduced

has

personnel by one-seventh
a 10% increase in work
work

variety

do-it-yourself

a

Northeastern

a

indicated

could be done by

reduction.

in

26 people were

which

in

studied

of

measurement

clerical section of

that

the

work

20 people, a 24%

The work force

is

al¬

ready down to 22, with a substan¬
tial improvement in morale because most people like to be fully
loaded with work.

normally found only with newer
equipment. The result was a re„

tion.

The reduction

by transfer, so that no
discharged.
Imminent
retirements of two
people will
complete the personnel leducdion.
was

Vn'

Costs

* Richard

i

j

u

Neuschel

So

Voi
S

associated with

Mc-

a

1

•,

work increase of

leader in its indus¬
try, with a sound long-term earn¬
ings record and a reputation for
being well managed. Then
he
made this striking statement, "It
has been my experience and that
of my associates that there are
a

companies of

do not. have

any

size which

"

f

.iW ^.'f.
their overhead costs."
not

same

we

cannot

have

in

come

the

20

ahead of us. In planning
future
systems,
therefore,
the
weighting might well shift toward
years

the

facilities.

new

Here's

just

in

example

one

our

million

sta-

the

office work.

Inventory Control and Dispatch
Computers

Inventory

control

is

The other

example is that engi-

^

fcmrem-

turbine heat rates in order to opthe

timize

turbine
overhauls.
These techniques not
only minimize the possibility of
error

scheduling

of

but also release skilled tech¬

nical manpower for other work.
Another

means

of cost reduction

from objective

comes

study of the

best number of districts and divi-

sions, the best boundary lines for
them, and the best location of

centers and regional head-

quarters. One company, as a result of thorough study, combined
three
built

former
a

districts

modern,

into

one,

centrally located

district service center, and saved

a

industry spends

a year.

transformers, we still J!i~J a 1
find " large
"*
number of voltage ratings in use

for

terns of essentially the same volt-

vide

tremendous savings to the

a

industry.
If

roughly

varieties

let

and stocked

needs

our

today to meet

to be held constant

are

alone

decreased, then now is
the time to do something about it.
This is just one example of a chal¬

sax-inac

AitW

r

"

tory

to

as

make

use

substantial

savings. And
standards can help, too.

other

A stud>' showed that

a

par-

ber of different types of distribu-

tricts by one each, without

hurt

ing services to customers. The
changes were conservatively esti¬
mated
of

to result in

$187,000

per

a

year

net

decrease

in operating

cms

savings

transformers

as

purchasing,

/

investment

well

Some
can
utility
companies
benefit greatly by improving their

engineering

down

and

capital

contribute sub¬

stantially to operations improve¬
ment.

We should have open minds and
should be alert to recognize sound¬

ly

based

to

embrace

time.

For

engineering trends and
them

at

the

proper

example, the practica-

other

in

warehousing,

In the

to

and

better

methods

Better meth¬

involve

spent.
present
ment

better

results

for

money

In addition to the everneed for good manage¬

to

help

assure

this,

there

basic attitudes and prac¬
tices that make for better results
arc

some

and that

should

be given

serious

consideration.

In

the

commercial

trial sales fields
use

can

be

and

indus-

greater'"beneficial

made

of

such

mass-

effect

and

turn

trade

allies

public

%'i;

,

those

for

of

-

ever been

industry,
who

us

have

It's

longer

no

,

a

tric companies to

than

more

merely

industrial

who

will

be

the

at

helm

de¬

Caldwell

Company Formed

Richard

ing in

Richards is engag¬

securities business from

a

offices

M.

60

at

Sutton

Place, New

For example, it may: York City, under the firm
call for a broader
approach to of Caldwell Company.
make the area a better place in
velopment.

which to work and play

and raise
That, in turn, calls
for active community betterment

r^Vith

one's family.

utility leadership to provide
city
beautification,
youth
pro¬
grams, cultural and recreational
facilities, better municipal serv¬
ices, good land use planning, and

Baumoel

do

best

buiid

to

its

business

in all major markets and to make
its service

attractive to

area more

"Work

basic

BEVERLY HILLS,
Calif. —
Garry Hochman is now connected

with H. Carroll & Co., 324 North
Camden Drive.

industry.

simplification,"

ideas of

common

of

ways

the

concept of

by the

sense

Fabian Adds
(.Special to T

BEVERLY

doing

work."

the

philosophy is that
always a better way and
systematic search for better

a

by those doing the work is

ways

bound

to be more fruitful

than

the

was

as

one year.

closing, let

me,

before me, emphasize
and inefficiencies that

losses

result from
our

another

saving
in

our

entire

the

to

benefit

of

Assuming
200
the eligible base,

as

EEI has almost universal

support,

with 94%

of companies and

of

represented in

meters

NAEC

has

but

&

Company,

(Special to The Financial Chronicle)

BEVERLY

F.

Walsh,

HILLS, Calif.—John
is now affiliated
Co., 9680 Santa

Jr.

with H. Hentz &

Monica

Boulevard.

New Westheimer Branch
GREENSBURG, I nd. — West¬
Company has opened a
branch
office
in
the
Murphy
heimer &

Building under
of

George

Redelman

F.

the management
Redelman.
Mr.

formerly conducted his
in

business

investment

own

Greensburg.

56%

95%

it.

Joseph W. Davis, Jr.
V.-P.

our

industry.

companies

HILLS, Calif.—John
Fabian

of

divisions and from

non-participation in, or luke¬
support of,
organizations

dedicated

staff

a

approach. Through
training one electric com¬
estimates a saving of $2.58
spent;

Staff

With H. Hentz & Co.

hit-or-miss
such

to

Financial Chronicle)

9500 Santa Monica Boulevard.

Its

there is

ie

W. Charleville has been added to

man

underlying
that

Merrill

(Special to Tue Financial Chronicle)

the job to find easier and bet¬

ter

with

now

)

Sheldon

Lynch, Pierce, Fenner & Smith,
216 Superior Avenue, Northeast.

"better
methods," "methods improve¬
ment," or whatever name is given
to training company personnel in

of

is

—

Joins H. Carroll Co.

Top management can't be "tops"
without carefully studying what it

use

Merrill Lynch

CLEVELAND, Ohio

the like.

the

name

(Spt-cial to The Financial Chronicle

with

can

of

industry when the first 100
years roll around in 1979. } What
we do today Will determine how
confidently they can say then,
"Power Is Our Business."
v
pur

But

of companies

•.

ST.

seph

elected
&

Bieder Co.

of

PETERSBURG, Fla. — Jo¬
W. Davis, Jr. has bee n
a

Vice-President of Bieder

Company, 3006 Central Avenue,

members of the

Philadelphia-Bal¬

timore Stock Exchange.

representing 78% of meters; ECAP
56%

of

of meters;

companies with

and PIP, 35%.

62%

of

Wm. P. Hoffman Admits

com¬

Wm.

panies with 50%? of meters.
It

is

not

suggested

that

every

company should be in every one
of
these
organizations but that
this subject deserves careful re¬

change,
F.

ren

Certainly if all these groups
had membership as representative
as that of EEI,
they could do more
effective

their

work

charges

and
as

could

Where

membership is appropriate, sup¬
port of these organizations is a
two-way street.
Benefits accrue
not only to the industry but to

to

inform,

to

inspire, and to

mo¬

Hoffman

&

Ill

Co.,

on

June 2 admitted War¬

Winter

to

partnership.

Two With Fallon
(Special to The Financial Chronicle)

L6S

reduce

well.

P.

Broadway, New York City, mem¬
bers of the American Stock Ex¬

view.

selling devices as conducting do- the individual companies as well.
it-yourself courses for personnel Participation puts management in
of customers and trade aUies. a better position to intelligently
These sales aids have a big lever- direct company affairs and help
age

make

can

management- responsibilities now
for th ose who will follow us

promoting Live Better Electrically
on an industry-wide basis.

ods may

involve cost increase and
frequently do—but certainly they

what

challenging than it has
the history of our

~ and

has

marketing field it's diffi¬
associate

with cost reduction.

Improved Engineering

as

in

cleiical costs,1
cult

expense.

in

of our

in

warm

+h
0ne company has done a magHere s another al0no the same nificent job in reducing the num-

one

utility management more stimu¬
lating, more exciting, and more

: both

supporting the proposal that
dynamic leadership in

like others

mandapossible

made

and

That's

-

to

lenging
opportunity
to
reduce pany
through a bold but realistic for each dollar
estimates that its
approach to standardization.
Within many companies, engi- high as $1 million
neering* standards carefully preAnd now before
pared, kept up to date, adequately

disseminated,

by

great¬

- an d-

costs

another




trans-

must be manufac-

formers which

tured

different

600

distribution

of

recognized

'

Light, Better Sight programs, and

on

the

be

opportunities and
greatest challenges.

Better

the

of

ef¬

our

as one of our

est

fine HOUSElocally, to par¬

use

business and

°VS $^00,CO0+]a yea1r'

bility of employing steam at
all electric comolni« h=v^w super-cnticai pressures of the orthey caU inveSorv control
al
dfr °J t°°° 5Sl
1150° F has
though mS taCwf'ftt already been demonstrated. Arecent study by one manufacturer
field

market; with

increasing

should

ment

management

operating

costs

savings in

,

to having an organized
to the home lighting

approach

of

arid

ficiency and that its accomplish¬

the total number wide standardization of a single cost reduction, is an important
personnel required primary feeder voltage somewhere means of improving efficiency. It
remains the same.
between 22 and 35 kv would pro- has been defined as "the organized
of

"" engineering. Proper

overlook

opportunities for cost

fertile

will

1973

in spite of almost dou- age class but of;slightly differing
station capacity from 264 operating voltage levels. Industry-

'!??' 111 standards and design hold
Whether or

this quotation is applicable to

utilities,

Based on forecasts of our

years.

ticular company could reduce the tion transformers it purchases
?! number of divisions and of dis- from 50 to only seven, with obvi-

He stated that each of these

companies is

few

made in the past 20

was

ment

ticipating in the Medallion Homes
program,

to that

should be
fully aware of the
importance of operations improve¬

to 486 mw,

lin0,

S

ini'

25%.

?'

r

JL ^

n

units at the

new

:earned^out through riormal service
attrition or
one

vestment

^

was

n

examples

ployed electronic computation of

utility

shows that about

But history

three-fourths of present plant in-

While subof a rather complete centralized stantial standardization progress
information system of the kind has been made 111 distribution

mw

load.

Rough

Investment Projections

older portion of a power station, $200

"

"

applying
ment techniques,
office

facilities.

new

{he installation, in the field in which

is

wnr^m^i^re1 iWthe
office-work-measure

™ivw nffire

despite

other

two

are

aie i*p uiam
^
employing automation techniques.

of two

politan

planning

ssst^ rraar^ ss&msssaes

T-

in

A company

are

saves

.

to

answer

the

program

we

answer

late your own obj ective appraisal.
The crux of the matter is that we

to

calendar,

"tops"?

have not given you
question. At
most we can hope to have
pro¬
vided a partial check list to stimu¬
the

rarity for elec¬
have area devel¬
be opment programs to encourage
we industry to build in their service
areas.
But not all companies have
yet realized that area development
may
properly encompass much

instaU at least $400,000 per year; £™wth, we can expect that about
th*s devic?'. ^?tes that 11 three-fourths of the investment in

One

"Parkinson's

dispatcher.

>; having over 3,300 megawatts of
steam capacity, the first system to

method, expects annual sav-

to

tend

facilities

existing

POWER

Is your top management

Certainly

EEI assume

consider this further;
In

been installed or ordered by elec-

rlnims^ savins for its
?ncW ^L+fiy^ fn iQ^7
'fSf

coordinated

NEMA

^

Measurement
.

tivate company representatives
working Nwith- these organizations.

and
customer
employees
into
possible from further, in¬ salesmen for us.
creases in pressure and tempera¬
In
the
residential
sales field
ture up to 10,000 psi and 1450"
greater progress is now being
F, respectively. It is not suggested made than ever before in coordi¬
that you should adopt these ideas nated selling by all branches of
but, rather, that they be studied our industry. But many of us
as to their suitability for your haven't' yet taken advantage of
situation. Also, in this " country the benefits of pulling together
345 kv transmission's already a and of using plans, programs, and
well accomplished fact and 500 kv materials carefully developed and
is under test. Whether and when packaged for our use and avail¬
to go to extra high voltage trans- able at much lower cost than any
mission are matters for very care- partial substitutes we could conful consideration. Engineering ad- trive
ourselves.
To
be
"tops,"
management
should
give
vances such as these, if adopted sales
careful thought to using the EEIat the right time and if applicable,

indicates that significant fuel say¬

Continued from page 31

Thursday, June 19, 1958

:

.

.

Calif.1-Kent

ANGELES,

Peterson & E. George
now

with

James

L.

Triphon are
Fallon

Co.,

7805 Sunset Boulevard.

Joins Merrill

Lynch

(Special to The Financial Chronicle)

ANGELES, Cal.—Eichard
Ryan has joined the staff of
Merrill Lynch, Pierce, Fenner &
Smith, 523 West Sixth Street.
LOS

E.

187

Volume

Number 5752

.

.

The Commercial and

.

Financial Chronicle

(2765)

Continued from page 19

ant

results.

that

would

The Place of Public Relations

Neither

these

have

ventive

arisen

sure

the

were

pre¬

not

been

put

In

terms of large
groups and
long periods of time benefits

over

s.

„

Second, it is important to
explain.
!
know?.'

Then, out of the blue

telegram from

,

cusing

Let People Know and Explain

Even when we know

will have

a

action.; Doing

a good job in the
possible is not enough.

best way
A

deed

good

for itself.
beaten path,to the
better
hides

-mousetrap

light

his

light.

necessarily
There is no
door

of

builder

.

under

the

It

is

there

: :

important
be

:

,

,1,..

v

the

case

giving

they

*

the

of

tele¬

failure

our

As

the

is

:

that

public

(to us) benefits of a General
Motors plant. We overlooked the

fact

thatV "to

" prospective

our

>

to

be

to

prepared

boats.

We

must

man

call

the

life¬

attention

to

neighbors there were certain ob¬ the danger of running aground.
vious (to them) disadvantages.
Because we have no psychoIt is important to let people sonic
depth finders with which to
know, to explain, even when a, detect the submerged rocks and
contemplated, action is sure to sandbars of public misunderstand¬
have a bad public reaction.
We ing that may lie ahead, this calls
have found to
don't

we

down

of

our

•

the

union

been

or

thinks

are

but

you

do

what

and

from

the

public

subscribing to this rather cynical

the substance.. And if the shadow

many

shall

we

be

reflected

say—oblique

that

off

surface—

is

may

It's like those mirrors in the fun

house.

"Business

prudence" be¬
comes
"capitalistic greed"; "en¬
terprise" changes to "aggression";

"efficiency" distorts to "ruthlessness."

Qualities you had always
virtues suddenly are

considered
made

to

sum

up

doing

a

good

a

say:

the

public
good job, do¬

(beginning
de¬
cision) and seeing to it that peo¬
ple are properly aware of the job
done by means of a good Public
the

way

initial management

Relations activity.
That's a pretty

In

long

decisions

sound

and

out

Public

and

effectively

implemented by
(with a

Relations

capital "P" and

a

capital "R").

relations with the (public are good?
Public Relations in its positive

could

sense

available—he de¬

of

sort

some

activity canexclusively by

'IK

the people

puWlcalshould lHn a%ersina1thn
S

opin¬ person-to-person basis
.

In

cent

perhaps

very

Our representatives in the field
serve
as
effective listening posts

the

their respective communities.
Their reports are valuable inuicators of what is
developing in the

of

rase

the

.

„

.

_

or

against

the

with

,/

far more

a

is P^y because, of cer-;.

taln fundamental differences; be-

^ and
Compared

:

.

1.

^0/

Direct Contact With Public ;/ .;

:

'

General Motors has little;

contact with the

nets—as

with

elbows

users

of its

We

customers.

direct
prod-"

do
who

customers

How does

may

one

know when one's

Now, I would like to carry an¬
load of coals to Newcastle

other

by telling you about several pro¬
jection techniques (I can talk the

language too) we have found use¬
ful in our public relations activity.
these

labeled

possibly

I

because

be likened

to preven¬

layed his acceptance. Two months

tive medicine.

later he still hadn't accepted be¬

pomes

we

customers

in contact with

borrowers, but the relationship.:
Gf borrower to lender is hardly a,
as

fjrm

enough one to support much
public relations weight. By and

neighbor. This is largely accomplished by virtue of the fact that
our
people themselves are good
neighbors. Several years ago we

teeth to have available your contacts,
even
your
service
and,
meter-reader contacts.
You are
most to be envied though for your
local executive representation in

of the communities where
do business.
;
Sam Smith is active in civic affairs and service organizations. He

good

a

■<

Many executives also do

a con-

siderable amount of public speak-

ing—which, I
only to the

is

suppose

person

-

to

second
-

so

many

you

,

^

appears on local platforms.
He
helps raise funds for worthy char¬
ities. Inevitably, the
company

Continued

person

on

page

techniques,
fond of

INDUSTRY FINDS

Projection

Techniques

First, "precision."

Described

By precision
precisely the

acting at
right moment. In public relations,
knowing when is almost as im¬
mean

'Ml

"FAMOUS NAMES"

•^^ARE
.

.

.

,

LtViNO^SS'

BETTER

JN

for NEIGHBORS in

tions and preventive medicine at¬

cause

the

material

still

wasn't

ready.

Both Public

Rela¬

portant as knowing what. Bad
timing can all but cancel out the
effects of a good policy.
On the
lead to unpleasother
hand, proper timing can
greatly increase the public im-l
pact ol' any action.
An example of good timing oc¬
curred this spring when we re¬
leased
our
first
quarter profit
figures.
They were down sub¬
stantially from last year, but it
so happened that our two princi¬
pal competitors had put out their
figures a short time before and
they were down even more than

tempt to prevent situations from

arising that

may

ours

were.

contrast

The

made

report appear quite favor¬
Unfortunately for my point,
can't claim that this example

IPALCO-LAND
Relocating and expanding industries find Iowa and
Ipalco-Land
the

a

nation's

Iowa.

60 of

top 500 industries have operations in

That's

reasonable

convenient, comfortable place.

because

and

the

power

is plentiful, taxes

are

supply of competent labor is

ample. Iowa Power and Light Co.

serves

Des Moines

and 235 Central and Southwestern Iowa Communities

our

A year

of PROGRESS and EXPANSION

New records

were

set in

revenues

and income by

Southwestern States Telephone Company

Operating
1956.

revenues

totaled $10,068,390, up 12.7% over

Despite higher operating costs, net income

amounted to $1,265,726,

vious year. 1958 again
a

during 1957.

construction budget

again

will be

up

4.8% over the pre¬

a year

of expansion with

exceeding any previous year. Our

and
plans for the future. Write for a copy without obligation.
Annual Report

tells

you more

about

our progress

able,
I

of

timing

300

MONTGOMERY STREET




•

SAN FRANCISCO, CALIFORNIA

result

on

our

of any
part. We

just lucky.
second technique we have
found it useful to give emphasis

with electric service—and 24 with
gas

service.

more

We'd like to tell

you

about the sound economy

of

were

The

in

to

lift

relations work
is "punch." I mean by that put¬
ting the extra zip into a project
make

our

public

it

out of

it

catch

imagination.

THE SOUTHWESTERN STATES Telephone Company

the

was

deliberate action

to

flair

for

the

our

state.
W

e

Inquiries

are

invited.

will he pleased to send you a

copy

of

our

1957 Annual Report.

the

ordinary and
and
hold
public

Punch

calls

dramatic

for

and

a

the

unusual.
For

are

have
plants; ; And we do meet with
groups at special events and ',
occasions. Our finance subsidiary
neighbors in cities where

am

alliteration—precision, punch and

I

rub

izations.

Even

care.

do too.

you

have

example', you do

V

•

so, the
polling technique is
useful
in
measuring attitude trends and, in made a study and found that about
some cases, for exploring
specific 2,000 GM executives were active
public issues. We use it, and I in some six thousand local organ-

I

'

them busy most of the time.

eral Motors is identified as

The label on the public opinion
poll package should always read,

knew

|

,

for

Service Act?

handle

these

-|aF*c, the only direct, person-toperson
contacts
our
customers
have are with
dealers, who, of.
In our plant cities our conimu- e o u r s
p, are independent, mernity contacts are good. Our people chants.;(•' "V .'•> ; / ! ;
?•
Utility are active in seeing to it that GenPersonally, I would give my'eye

That is why you can always
get expressions of conviction on
non-existent issues—such as: Are
you

you

elective job'with people fhan we

in

the organization to constitute him¬

f

^

tWee"

self

tell

f?

The objec¬

every person

may

furbish the music.

'• For

Isof-

SFcompany.

be kept ever in mind.
tive should be for

in

This

We

it.

electric industry is already doing

,5,

and newsmen reflect
public
and they also affect it.

so

things, because I have noticed the

understand its objectives and
par-

ion

without

superfluous, to

to which all

ticipate in carrying them out.;

we

activities

1 must say I feel it is a,trifle

in the organization

keep tabs oil
what people are
writing and what
reporters are saying. News media
case,

organization in

Relations

jt js the musicians in the orchestra

°r SGC;

largely by the extent
of

value

who

ess is measuied

-

a

people.

an

made

lion

carried

Public

™MiMiWwrv£,
participation of.

an

write the score, supply the instruments and handle the baton—but

as an

on

be

this

of

people

pig

than by any
Because of this,

not

signs avail¬
them all to¬

con-

people

thing.

+hic

mnci(bp
consider

PR As Preventive Medicine

important community
study.
For good and sufficient
reasons—the plant manager had to
determine if any helpful material
be

our

one

ask

can

answers,

important that I would almost go
so far as to say that an organized
staff can accomplish little of last-

A company is

,

by the personal

its

public relations

weather map of public opinion.

v

in¬
volved sentence so let's try again:
Good public relations (with a
small "p" and a small "r") result
carried

gaged in

me

with

ing it in the right

with

good

managers was invited to appear
before a citizens' committee en¬

relations

derive from

Some years ago one of our plant

sible.

paragraphs to

Good

from

most

point I would like to
in one sentence what I

afraid it has taken

reprehen¬

appear

guilty of lack of

this

At

a—

not foursquare, the
well be a quite dis¬
torted image of the substance.
one

result

were

we

imagination.

am

to

get

'

more

other

opinion

attention

13eo*

,

of

other

putting

we

T
I

4

the

I Want/to
I have la

ster.

high -order.

a

on

act of today in terms of the reper¬
cussions of tomorrow. In the case

philosophy, the fact must never-,
theless be accepted that for lis the
shadow often looms larger than
happens

By

Golden

events.

your

tacts

do,

able.

to

kei

weather.

our

of

receive

and after "hia
ot talk ef
mixing with*iris -aUdience.
are
and establishing personal contacts,

15th anrii-:;';-

our

'series

a

j, and

And, filially, the speaker has the

put^opportunity before

afraid

the

Without

are.

of

experience and
compounded with imagination.
Imagination is most important be¬
cause
it is only by the use of
imagination that we can assess the

standpoint of public relations the
important thing is not what you
do

judgment

closing Judgment based

explana¬

that

make

With

third'technique

judged

interpret

public

Motoramas

or herself an
ambassador of
"grass roots" of public opinion.
Other indicators of the public good will.
Standing of a company are opin¬ ;
Generally speaking, we; have
ion
polls.
Public
opinion is a developed a pretty gopd,, dip)omatic service in General Motors—
complex thing,
the /product of
many, often opposing,, influences. right fi'.om the top on down. Many
And polling,itself is a
tricky busi-- :of_ our executives have an instincness. ii For .oner thing dt
assumes ,tive knack; for good public relathat the
Others have learned the
public always has an tions.
opinion.
Unfortunately, the sad value Of. acquiring skill ..in* its
fact is that on many subjects and practice. However, fortunately for
issues many people are opinion- us who make public relations a
less.
Even
more
unfortunately, full-time activity, our executive
they won t admit this to the poll¬ group has other tasks that keep

for

same as ours.

said

to

advantage/ The; audiepee

its
The

a

moment,
clear.
It

so

Our!;

speaker com-

can

questions

2%. milliori

of the invitation to appear before
the
citizens'
committee,
I
am

that if

operation and don't
the union will.b Un¬

tion is seldom the
has

the

announce
an

explain it,
fortunately,
It

sorrow

those that

gether,

has

misrepresentation. It is not enough

not

of

formations and

policy or action can be; misin-v an obligation to chart a course
terpreted. We assumed that Glen through these treacherous shoals
Springs would welcome the obvi¬ and reefs of misinterpretation and
ous

is

than

The

audiproject his personality—which we must assume.is an
He

ence;

for

ran

tool.

publfd

effective

as" an

municates directly with his

and

into

Milestone
call

difficult

as

statistic

kjpag0 and'was vis-,

mor^

versary

however, have certain
barometers, weather vanes, cloud

have

relations

claim

can

that

putting punch mto

think that

we

particular

any

pressures

We

put

If you will permit me to change
metaphors in midstream, it is my
belief

of

almost

as

read "GM Flouts Committee."

to

to.

use

standing
improved

has

relations

the, introduction
models, anq this year we

new

credit.

evidence

the

reply.
We
didn't visualize the local headlines
which
would

of

measure

cast

be

Motors

the years, and
Public
Relations

to

undoubtedly

General

over

been

could

punch

aver¬

We know that the
public

acknowl¬

shadow

construction

upon

explain lest
chance that your

any

an

V'-;•'';v-"■

^-•//,■•.;

have

other

individual,
modesty
may be
a virtue, but there are
few companies that can afford tnis
luxury—for long.

even

We know that
people on the
age live longer than

ac¬

our
own fault;
We had good reasons for
delaying,
but we didn't stop to think what

the

For

not

courtesy of

this

would

who

bushel,

a

;

In

doesn't

speak

of

committee

gram was never made
public, but
if it had, General Motors
would
not have appeared in a
very good

good public reaction,
important to publicize the

is

it

the

edgment,; .Fortunately,

action

our

him

them the

Stressed
.

' "/ynp.- ■
he gat a

;

y

contact

We

show which

a

,ys 111

,

we

100

horsepower.

Diesel

Pcwerama,
r.°

us

our

up Witn the General Motors

evident from both preventive ited
by
medicine
and
,Public
Relations/ persons.
are

-

statisticians told

punch mto

came

,

>

our

abou(t to produce

miJlionth

taken.

;. i

of

ne

results

if

had

measures

be

can

unpleasant

53

example, several years ago

IOWA POWER

AND

LIGHT COMPANY

DES MOINES 3,

IOWA

54

54

The Commercial and

(2766)

Continued from page 53

N. Y. Bond Club
Field Day Prizes

The Place oi Public Relations

is

personified by good, old
What people think of
they think of the

forget that a big country, big
jobs—some of them imperatively

company.

important,

during wartime —
require big companies.
We are
as
far removed from the day of

service interruptions
have a silver lining.
They are
usually the result of an act of
God, not the carelessness of an
assembler
or
mechanic.
And
there's a lot of plus value in those
Even your

Toil

headed:

stories

as

community wagon works as
those of the one-community light¬

ing plant.
blocks

Night" or "Power
of Four States Rush

than

in

front

Christie Cup
Howard

pnes.

think, recognize

I

us,

value of investors.

the

But

the

jnore concerned yvith potential
investors because you must go to
are

the

more often
industry.

markets

papital

than is the

in

case

they assume goes with it. I think
they would be disabused of this
assumption if they knew how

our

j r Physical plant is

impor¬

more

tant in your

industry than in ours.
Your capital invested per worker

big company has to
tread.
Or if they realized what
high visibility we have. Or how
carefully

i| approaching $100,000. Ours is
Somewhere in the area of $15,000.
I By the same token, we have
more

one

sader with

reason why in

perennially popular arrow is
that large companies
drive small companies out of busi¬
the

This is

case em¬

our

team

a

decided

pn

piost projects.

long

ago

that

that big business and little

business

could

be

No indus¬

try has done more to foster small
business

than

ours.

suppliers.

but where Public Relations begins

motive

auto¬
We have helped

We have

dealers.

18,000

Employee Relations leaves off. spawn hundreds of thousands of
We do not have your problem small enterprises—service stations,
of regulation—as yet; and this, I motels, taxicab companies, hot dog
believe, is one reason why an in¬ stands, trucking concerns and so
and

dustry-wide Public Relations ac¬
tivity is important in your case to
supplement the work you are do¬
ing as separate companies. Your
major problems are industry prob¬
lems; ours are company problems.
When X rather rashly agreed to
undertake this assignment, I asked
your able and energetic managing

on.

director for

to

some

material

the electric industry.

a

to

provide a national market for
output. On the other hand,
many perform a service that a big
company could not perform.
We
are seeking to educate the public
their

the
\

It

me

same problem.
would be presumptuous

of

to

discuss the electric indus¬
try's "problem, but you may find
a brief discussion of our problem
of interest.
Thf§ problem of bigness is not a
one.
My predecessor in Gen¬

new

eral

Motors

listed

it

as

the

first

problem he wanted to solve when
he set

up

a

Public Relations

ac¬

tivity in General Motors in 1931.
It is the first one
but

on

my

list too,

I

suspect the only way we
really will solve it is to stop
being successful.

better understanding of how

a

industry functions in this country
as a complicated mosaic of over¬

lapping and interrelated produc¬
ing and distributing teams.

The
be

;

3rd Low Gross—J. Burns,

Co.

&

Inc.; Lee
Trust Company.3rd Low Net

Stack,

Bank; Alfred
Hay den, Stone & Co. \
Net:

Low

1st

C

1

o y

concluding these remarks I
would like to make the perhaps
obvious point that one of the most
important links in this network
•

of teams

ies. It is you

ly made

who have so large¬
possible for man to

it

have machines to do his work for1
him.

us

make further progress

as we

in technology.
I

am

sure

continue

to

!

be

of

beset

by

us

will

in

will bear
marked similiarity to each other.
I am equally sure that in your
case, led by your alert Institute,
many

you

cases

they

will continue to make of each

problem

an
opportunity for im¬
proving still further your relations
with your publics.
I only hope that we can do as

well.

Chemical

ger,

Just

have accepted the
regulated monopoly in
the classical sense, so have we de¬

role

as

of

hide 'the

Instead

benefits
our

is foolish to seek to

fact

we

that

>ve

concentrate

that

have

on

are

big.

positive

resulted

from

growth and progress.

People

seem

to forget that




COLUMBUS, Ohio—Gallagher& Company have opened

Roach
a

branch office at

management
and

in

caster,
suc¬

968

North Hill

Lan^, Cincinnati, Ohio, under the
the

Ohio

ment of Ken

of
Kirn

John

P.

Roach,
Building, Lan¬

under

the

Carpenter.

manage¬

issues

continues

to

liquid issues

goes

unabated.

on

;ofvthe-money market will be deter¬

course

no

Market- Acting Constructively ryJ-V/:" v/vV////
market is

cal

■".* ,*• !!/

Corn Exchange.

2nd

Nine—Robert

Harter, First
Boston Corporation; Jam.es Morri¬
son, First Boston Corporation.

fitting the recently offered

pattern, although at the

secu¬

same

Net Birdies

Most

Hal

—

.'■<■15 income tax

payments,-the settlement of the refunding and new
obligation, •the * fnarket for Treasury issues /has
constructive side,/even: though the range of these
'price movements has not been wide;
'
1
~
•

been

Cook,

Spencer Trask & Co.; Reg Pressprich, G. H. Walker & Co.
w

Net Par

Low

:

William H.

5s

Morton, W. H. Morton & Co., In¬
corporated; Robert R. Krumm, W.
H. Morton & Co., Incorporated.
William

—

•

Th the first place, it takes .time for new issues which
hqve /
just been introduced to ithe market to be digested by ultimate •;
investors.
In the current situation, this appears to be the case
!,
with .respect to the new 3i4% bonds due 1985. Just how
large

"the floating supply of this issuers
•

jecture.

H.

:>

the

on

However,

a subject of considerable
it is. believed .in 'many quarters that it

not be cut-down too much until the future

Drive

-

raising

money

Treasury have been brought out

con-

/.

will

financing plans of the

>

into the open.

more

Morton, W. H. Morton & Co., Inc.

The 2%s of 1965
Nearest

Pin

17th:

1st

To

Fuglestad, Burns Bros. & Denton,t
"

;

•

2nd—John
Sachs

&

of

Fisher, Blyth & Co.

1965, although it

Gross

—

Craig'myle, Craigmyle,

...

M.

R.

Pinney

Net

mistakes

William

Thursday: Low Gross

—

—

Robert

Gardiner,

to

—

Marvin

the

V

-

interest

bigger

have

be

to

rates

Up —Wallace LaTour,
Lynch, Pierce, Fenner &
Smith; Paul Hoffeman.
—

E. J. Dieckman,
Company;
Edus

taken

rates
ease.

•

•

First

of

Michigan

Paul

,

;

Sipp, Sr.,

Corp.;

Werham, Beech Aircraft.

-

-

'

to

Quist,

Glore, Forgan & Co.

increase
There

present,

his

own

Government

in

the

are

many

deficits,

there
the
opinions around that
limit

debt

beyond

or

This indicated uptrend in the Federal debt is being
by most money market observers that interest

however, it

the

on

reserve

side

appears

open market operations by
with the passage of time.
For

as

though

open

of

require¬

larger

or

the
the

operations

market

course of action.most
likely to be followed (by the powers;
be) in the opinion of/certain money market specialists.

way in which future refunding operations and the new
raising ventures of the Treasury are carried out kj going :
only the course of prices for Government obli- •;
gations but also those for corporate as well as the tax-exempt ]
issues. The money market as a whole is
waiting to see what will
happen.
"•
• ■
* '
'

money
to

determine not

.

Executive

New

of

Ontario

while

Montreal has

an¬

head

and
/•

Exchange,

-.

-

brokerage

firm in New York until 1950.

Montreal.
Mr.

ceeded

Mulholland
in

Toronto

"•

will

by

be

will

agent

succeed

Mr.
35

an

Mr.

York,

in New
Adams/

Mulholland, is

a

banker of

years' experience and has been

assistant general manager
1954.

an

R. D.

in

assistant

an

Gordon
V,
agent at New

agency.

now

will succeed Mr. Hobson,
Joseph C. H. Kenner, now

York,

Changes

division

York

Adams,

nounced changes among top exec¬
utives at its New York Agency,

Whitney

Stock

.

/

$300 billion within the next two

Mulholland, assistant gen¬
eral-manager in charge of the
C. Handasye Whitney,
partner
bank's
Ontario
division,
with
in Harris, Upham &
Co., passed headquarters in Toronto, hals been
away June 12th at the age of 80/ appointed
deputy general man¬
Mr. Whitney, a former member of ager of the bank at its head office
York

f

mean

The Bank
Winner Handicap—Albert

New

-

tightened, and prices of theses

bigger Federal

another

Bank of Montreal

Winner—Charles Morse, Hemp¬

conducted

when

v

hill, Noyes & Co.

the

ago

years

many

Haden

TRAP SHOOTING

C. H.

!

The

Stern,

Co.; Arthur Allen, F. S..

—

;

With the present trend
continuing, which seems

and

Central Banks will be known

HORSESHOES
Winners—Paul Sipp, Jr.,

Up

too

and credit conditions • will continue to be
Whether there will be further decreases in

•

that

Smithers & Co.

2%%

money/,

is the

Warren, Spencer Trask & Co.

Runners

the

most

long;and protracted period of decline..

a

ments, the discount rate
Trust

not

were

public debt will rise to

three years.

Runners

Consolation

made

were

existing top of $280 billion.

Levy, Leh¬

Merrill

Bankers

of

consensus

is evident that the Treasury will be
very much of a force

mean

will

Brothers; Enos Curtin.

when

the Government.

TENNIS

Winners

the

'7

to

in the money market in the
coming fiscal year, not only because
of the refunding operations but also because of the new
money
which will have to be raised in order to finance the deficit of

William

Reynolds & Co.

man

be

applies

Treasury Debt at $300 Billion Expected
It

Todd, Kuhn, Loeb & Co.
Net

which

securities went into

Putting Contest—Philip Bartow,
Wood, Struthers & Co.

Low

to

seems

also

.

Pidgeon,
Paine, Webber; Jackson & Curtis.
—

condition

.they went in too heavy for the long-term Treasury obligations
in order to build up earnings.;. These bonds were the first to

&

decline

Low

this

especially among the smaller commercial banks and particularly /
those that have sizable amounts of savings deposits.. These in-*::
stitutions, according to advices, are not inclined at .this time to
extend maturities very much, because
they do not want to repeat
the

Low

extent

market specialists that this short bend, has been very well
taken,

Weinberg, Goldman,

Inc.
Seniors:

lesser

a

■

Co.

3rd—Robert

Quickly Absorbed

Arne

—

office in Montreal.

you

cided that it

future

./■>

its

a

Government'

time ;
looking with more than a weather'eye at the. future.The v
August refunding is becoming "more of a market "factor with the
'L
passage of time, while in the same vein, the deficit nev$ money /
raising operations of the Treasury-is also coming in for attention. /
In spite of the huge financial operation, which involved, the June '

Exchange

Corn

ever

Gallagher Roach Offices

./'i

-it is

Gran¬

many

public relations problems and that

liquid obligation

more

Liquidity Policy

short-term

for

The Government

Bank; William Renchard, Chemi~<

Lauer &

that each

was'
good

a

small measure by the type of financing the Treasury 1
investors are Inclined to stay close to the sidelines /
for the time being awaiting developments. ;v '
/vXl

e,

destined to become

are

has

•

increasingly important supplier

an

to

You

bond

large

1965

does, some

the electric compan¬

are

The

of

'

rities into the general market

Nine—Ike

short

near-term

a

of funds into the niost
the

mined in
•

/

Hanover

interested in

were

demand

the flow

Blyth

Bankers

Evans Morgan,

—

this

2%%

strong

-Because

;

.

However,

payments.

the

(witness the 15th cut this year in commercial paper
rates), and even in spite of the efforts of the Treasury to extend
the maturity of the debt through the' offering of long-term,
bonds,

Hilson,
;

surprise;

a

tax

issues for

■.

Goldman, Sachs & Co.

In

most press¬

talking about long-term, not shortrange* problems—is bigness.
{' In my opinion, your problem
and qurs represent two aspects of

*

product fabricators who are geared

about

even more intrigued, because our
most pressing problem—and I am

"

Many supplier companies could
not exist without the large end-

One of the

ing problem too.
V Your most pressing problem, I
discovered, is the problem of gov¬
ernment encroachment.
I was

John

—

income

15

•'

Co.

pieces he sent me was a booklet
entitled, "Our Most Pressing Prob¬
lem."
I was
intrigued by this
title because, believe it or not,
General Motors has

Net

Low

June

Investors Favor

Wertheim & Co.; John Weinberg,

Inc.

General Motors alone has 26,000

only3 waste time to try to figure

those who

ter.

Longest

Nothing, of course,
further from the truth.

We

Halligan, Cyrus J. Law¬

Sons; Robert Clark, Cal¬
Bullock, Ltd.

2nd

the

maturing June

position in the Treasury-list arid the size of the issue is not con¬
sidered to be a drawback since it is not likely to be reopened
for future financing.
The'11-month 1 V\% certificate appealed to

&

rence

the

of

something of

Par)—

vs.

of

absence

turn-in
-

like oil and water—

are

they don't mix.

would

it

theory

ness;

ployee relations is an activity en¬
tirely separate from Public Rela¬
tions. However, we recognize that
the two are closely linked, and
our
Vice-President in charge of
Employee Relations and I operate
as

arrow.

an

A

employees

more

entire industry.

your

a

target we are for any cru¬

easy a

employees. In fact, General

Motors alone has

thim

,

Surveys have shown us that the
public likes our products and the
things we do but they are dis-?
trustful of our size and the power

you

(Match

refunding operation of the Treasury

$356 million was much better than expected and as first
reported. Despite this favorable showing it is still believed in
some quarters that the cash payout
would have been smaller in'1/

; the

M. Geddes, Clark, Dodge &
Tucker,

gene

Riter' &
Co.; C. Edward. Grafmueller, Pyne, Kendall & Hollis-

weigh

size of a company in relation to
You have the opportunity for_
its services to the consumer.
The
regular
monthly mail contacts
purpose of competition is to bene¬
with your customers. We have to
fit the consumer and not the com¬
make ap effort just; to get the
petitor. So far. as the consumer
names of ours.
is concerned, he benefits more in
1 Let us go a little further in
many cases from competition be¬
analyzing our respective indus¬ tween a few large companies than
tries from
the
public relations from competition, among many
standpoint.
small, weak

of

-

Co.; John C. Maxwell,
Anthony & R. L. Day.

I

Both

The attrition in the June

Net)—Eu¬

(Low

it

big,

grow

to

Governments

on

of only

2nd Low Gross—Wesley Stanger,

better

seem

Cup

throwing
road¬
of successful or¬

which

ganizations
would

Aid."

V

Reporter

By JOHN T. CHIPPENDALE, JR.

DuBois,

:

vin

Rather

"Crews

C.

Candee

the

Through

Companies

Our

Wertheim &
Co!; Albert C. Purkiss, Walston &
Co., Inc.
•

also

what

dramatic

in

serving
the
consumer
necessarily means growth. They

Sam Smith.
him

Thursday, June 19, 1958

.

Outing

June 6, 1958

Ex-Presidents' Cup (Low Gross)

—Allen

cess

.

.

GOLF

In Modem
becomes

—

Fiwncial Chronicle

suc¬

John

A.

Hobson, senior agent at the bank's

Mr.

Hobson

in

•

Adams

the

Mr.

York

New

treal

in

entered

the

He has been senior

1923.

in

since

1955.

since
bank
agent
Mr.

joined the Bank of Mon¬
1922, and has served at

New

York agency

Kenner

has

since 19^3.

spent his

business career of 38 years
New York

agency.

entire
at the

Number 5752

187

Volume

.

.

The Commercial and Financial Chronicle

.

(2767)

Continued from

page

4

will

not

be

enough,

however, to

bring the liquidation
halt.

month, then $700 million, then
$400 million, and 4hen $100 mil¬
lion in March, the latest month

of the new
pjant began' to come into operathis new plant raised
total capacity and thus dropped
operating rates below 85%, in¬
come taxes should have been re¬
duced to stimulate consumer exAs

lion.

pendl.tur.es.V

available.
decline
and

has

other

slowed

well

may

words,
each

have

the

month

stopped

'

The effect of relating fiscal pol¬

(4)

cent of capacity opera¬ advance release shows a sharp rise
would not only moderate thev in April.
%
\
(a) Although data are not yel
swings in capital investment
;

-

wild

available

is prone;
it would also coordinate monetary
flows with real flows. As we be¬
which

to

economy

our

of

lected

real

of money saving.

form

the

as

capital

off,

•

it

make

my own pre¬

estimates
the

lead

From: all
sonable

which rising capital ex¬
penditures had occupied in their
the place

to

downward

Were

late April.

of
•

that

suggest

indicators

this, it

path

seems

rea¬

say

of

that

the

to

me

economy

the

was

risingdisposable income because, of the
fall in taxes.
: Finally*, to bring-this first ques-

halted in either April or May.

My

incomes would be filled by

..

of

advancing in

Later on,

leveled

boom

Research,

liminary
50%

rise in

the

would

by the National Bureau of

Economic

would be forced, through
taxes, to engage in a

sumers

which

possible to •calculate the April
position of the lead indicators se¬

saving
through capital investment, con¬
program

a

gan

guess

is

that

the

low

point

for

,

-

the index of industrial pro¬
duction will be 125 in May. If we

had

monthly figures on
GNP,
iow point would probably
caused by general over-capacity, have been reached in April. •
Now, of course, saying that the
then the cure for the recession is
not more rapid amortization
or% low point has been reached doesn't
necessarily mean that we are off
any other device to stimulate in¬
vestment
directly.
The .cure, is on -a glorious recovery — which
obviously and clearly a rise in brings me to the last question:
consumer
disposable income not How rapid will be the recovery,
associated.with increased
plant if any?-. -

tion

to

a.

close, let

recession

this

that if

me say

has

in

fact

their

been

.

expenditures. Consumers did notsave lis into this recession.
The

'TI©W-Rapid

tlic

Recovery? ~

-

I

have

been

consistently opti¬
mistic "during the postwar period
about the strength and buoyancy
of the economy. The private econ¬
omy has needed very little* help

data available to us deny any such
explanation. Consumers are doing
a good
job at present by reducing
their savings rate below the postwar average.
But there is a limit
the
to how far they can go in this from
government,
and
has
direction.
There are ; only / two ' often performed very well in the
face of government policies which
Ways to get. out of the recession— '
.

one

seemed

is to increase government ex¬

penditures
income.

question in
and

two, there is
mind that

my

tax cut Will

come

I

believe

in-

an

type of recovery.

of the economy.

Bottom Reached in April
let

move

me

May

or

to

on

the

second question—Has the bottom
of the
downturn been reached?
I

think

it

has.

I

would-put

bottom of the recession

in

be

or May.
Here are some of
the items which could be listed to

a

(1) Seasonally adjusted produc¬

without

that

decisive

rather

assistance

Suppose, for instance, that the
Federal
further

Government provides
assistance

ready promised.
of

the

fourth

low points in March

billion annual rate.

in March

seasonally adjusted basis, and
improved somewhat since

have

then.

»..

'

'

al¬

pur¬

goods would rise, from
of this year to

as

also made their bottom

it has

Government

Federal

chases

than

no

This would mean

first

steel, paper, oil, and lumber hit
or April and
have
shown
some
recovery
in
May.
Miscellaneous
carloadings

from

iinmediate future.

the

tion rates in such basic industries

some

government there is little hope of
a strong business recovery in
the

that

support this view:

But I also try to

realist, and an objective an¬
alysis of the present situation
leads inevitably, I think, to the

the

either

April

on a

unsta-

,

conclusion

Now

lo

this confidence in the basic health

no

produce a faster,
more
desirable,

a

more

is. to bilizc, than to stabilize, business
disposable ; activity. I have not lost .any of

more

Of the

designed

other

the

and

consumers-

give

quarter

by

quarter,

about

$3

,

started

the

35%. be¬
1957 figure,'

year

hind the comparable
have steadily gained

on

1957 and

recently have moved ahead of the
1957 figures. The rate of
applica¬
tions for FHA commitments andfor VA appraisal
requests during
April reached an almost unbeliev¬

ably

high figure.

Conventional

residential
mortgage lending is
also running ahead of last
year.

The effect is already being felt in
the lumber

industry where

orders in

been

some

above

new
recent weeks have

the

comparable

1957

construction industry seems to in¬

dicate

area.

action

to

is

ernment

figures

on

construction

awards rose so sharply
April that the 37 state figures

were

released

Usual

48 state total.

in

advance

(3) The amount

of

of

the

decline

in

Jetv orders received by manufac¬
turers
Was

beginning

$900

million

last
in

November
the




first

no

further

stimulate

con¬

spending, consumer pur¬
chases will probably rise about
$5 billion by year end. -1 base
this increase on an equivalent rise
in
disposable
personal
income
stemming from (a) increased pay
rates to the military and post of¬
fice
workers,
(b) extension
of
unemployment payment periods,
(c) continued pay increases under
existing or new union contracts,
and

contract

taken

If

sumer

orders to stocks is also above 1957.

111

additional increase of $1

an

billion from this

figures and the ratio of unfilled

bodge

fourth

(d)

The
and

the effect of rising gov¬
expenditures.

rise

local

of $8 billion in state
government, residential

construction,

and

consumer

ex¬

rate

rate

at

be

than

no

these:

(1)

rate

will

slightly

be

present—I

(2)

to

reason

of

would

There

assume

will

halt in

a

in

normal

in

most

lines.

rate of unemployment
a period
may well

a

extended

so

have adverse effects both

busi¬

on

psychology
and
consumer
psychology. (4) The economy will
be operating about $20 billion be¬
low normal output. That is, every

ness

three
this
a

months

which

by

goes

at

subnormal; rate will constitute

loss

of $5

billion in real goods

services

and

which

would

be

available to the government or to
the public if the economy were

operating at the usual
rate.

•

Tax

."

.

Cut

Would

normal

or

..■%

End

C

Recession

alternative to

The

liquidating inventories. A rise
only $8 billion in final demand

appears to me to be the

second

quarter.

rise

Federal

in

will

mand

(6)

The

O'Neill, registered repr¬
Harris, Upham &

members

the

of

New

Y<5rk

de¬

necessarily

be slow,
only to off¬

and will be sufficient

set

Co.,

future

Government

the effect of declining capital

expenditures.
(7) Even without
tax
cut,
consumer
purchases
rise

slowly

is

GNP
lion

(9)

likely to hit

rate

A

in

the

$435

fourth

the rest

over

Without

(8)

year.

tax

a

$435 bil¬

a

fourth

billion

quarter will

of

cut,

quarter.
in

rate

the

5^2

mean

to

6%

unemployed, and the loss of
$5 billion in real goods and serv¬
ices every three
income
tax
cut

months. (10) An
of

$5-7

billion

would end the recession within

Mrs.

Stock

months, and would increase
both real output and money in¬
comes so

deficit
taxes

ket

that the eventual Federal

would

than

smaller

be

if

cut.

not

are

nose u

weul

^

a

few

Exchange, will discuss mar¬
and

mechanics

investment

techniques

before 40 alumni Of
Institute's Business College

Pace
on

Wednesday, June 18 at 5:30
in the Harris, Upham 99 Fark

p.m.

Evan Ragland Offices
JACKSON,

Miss.

—

Evan

Avenue office.

L.

branch

office

at

East

105

management of J. Tom Lutz,

and at 104 Howard

wood,

|

Street, Green¬

Mississippi

J.

under

A.

Y.

Harry E. Brager is conducting a

Peace

Street, Canton, Mississippi under
the

>

H. E. Brager in N.

Ragland & Co., Inc. has opened a

of

securities business from offices,
West

55

City,

42nd

under

Street, New York

the

firm

of

name

Harry Edward Brager Associates.

Smith.

Metropolitan Inv. Formed
Form

Equalized Estate

WHITE

PLAINS, N. Y.

Equalized

Ltd.

Estate

with offices

formed

at

has

BROOKLYN,

The

—

been

201 Main

Glassman is

N:

X,

Joseph

—

engaging in ^.securi^

ties business from offices at 4401

Thirteenth

Street, to engage in a securities firm

name

Avenue-

the

uhdei*

of Metropolitan Inves¬

tors.

business.

recession

is

are

in

cut

matter of

individual

If income taxes

June,

I

the recession will
a

extended

an

in

cut

a

income tax rates.

believe

be

few months.

a

FINANCIAL HIGHLIGHTS

that

within

over

On the

57

IJNITKI* mTiiurriEs,

assumption of an income tax cut
in
June, my estimate for the
four,th quarter GNP would be $447
billion, a rise of $25 billion above
the first quarter rate.
A. rise of
this magnitude would not bring
unemployment down to normal by

IKCOMFOEATED

would

and

not

fall

back

into

KANSAS

the

about

inflation

c oncerned
term danger of
anyone.
But I do not

long

as

CITY

11, MISSOURI

Increase

Amount

Amount

393,494

9

Dial

Operated

429,941

41

Telephones, End of Year_—
Percent

38

*27

27.5

24.6

34,863

be

Outgoing Toll Messages, Millions

12

curbed through holding output at
low levels for extended periods.

Other Customers, End of Year—

6

believe

that

inflation

can

balanced Fed¬
basically a
problem of money. If it were, we
problem of
budget is

could

balance

a

not

the budget

At

that

the

bottom,

all

budget

of

Total

Telephones

us

can

the less will be the even¬
tual deficit. As a matter of fact,
occurs,

what seems
to me to be the major aspects of
the recession problem:
(1) The
cause

19

$193,809,452

$87,005,946

8

18,499,243

17,135,073

122,308,695

104,141,019

14

18,305,230

16,029,543

$30,009,033

$26,679,137

4

4,334,170

4,153,29?

34,343,203

30,632,434

18

Other Plant,

Total

3,378,440

2,870,047

of

—-

Gross, End of Year
Investment,

Plant

V

Gross,

End of Year-_—

Additions

——

Gross
1—.

Operating Revenues—

j

Net

Income

Available to Parent

present reces¬
development, by

depreciation and business profits,
the current "recession will not be
cured
through devices designed
to
stimulate capital investment.

(4) This recession will be ended,
other' recessions have been, by

i

..

Program,

of the

the

early 1957, of a general over-ca¬
pacity. (2) Although a good case
can be made for long run reform
in the tax
treatment of capital

as

426,349

17

End

Gross,

Now let me sum up

was

464,804

11

Plant,

Other

sion

.1

9

Year

the tax cut.

money

basic

i

12

Telephone

Construction

a

'

Other

Customers, End of Year

standpoint, it seems
to me probable that a $5 billion
tax reduction would actually in¬
crease
Federal revenues by the
end of this year above the level
which would be achieved without

from

and

\

-

32,855
*

tomor¬

know
really be
balanced only by an increase in
the output of the economy, and
the sooner this increase in output
row.

1956

1957
Percent

a

secondary downturn.
I
am
as
seriously

34th & Broadway

603 V. F. W. Building

year-end, but it would place the
economy in a sufficiently strong
position so that we could be sure
the recovery was soundly based

(3) Businessmen cannot be ex¬
pected to increase capital invest¬
that
businessmen are
likely to ment lentil final demand rises
slow down the rate at which they substantially above present levels.
of

*

Pace Institute Alumni

belong to the six

Averred

penditures will improve inven¬
tory-sales
ratios sufficiently so

are

Mrs. O'Neill lo Address

or

(3)

ment, because the Continuance of

high

April

esentative with

There will be considerable danger
of a secondary downward move¬
so

The

appears

Mrs. Rose

the

plant and equip¬
ment expenditures, since
per cent
of capacity operation will still be

for

do not

I

will

adjusted

at

decline

below

(5)

ing point

my

government

are

unemployed.

the

demand.

months

the

guess somewhere between 5% and

6%

final

club, nor the fourth quar¬
ter club. The best bet for the turn¬

for

no

quarter

seasonally
unemployment

lower

May.

therefore

is
on

The

eral

just

billion

billion

beyond what has al¬
ready been indicated.
The
im¬
plications of a $435 billion rate in
the

in

a

$435

assistance

The

be

(2)' The entire construction in-'
State
and
local
government
diistry has shown real strength spending, however, will rise by
during the past month.
Heavy; about' $2 billion, and the encour¬
construction contract a w a r d s
aging news from the residential
which

$435

a

quarter
estimate, based

sufficient
to offset the probable decline in
business capital spending, so that
there would
be no net
upward
effect from
these two spending

would

amount

us

end.

The

A rise of this

forces.

.

quarter,

giving

rise

abrupt bottom of the recession
liquida¬ to have been reached in

output would thus
rise by $13 billion above the
$422
billion rate for the first

year

a

an

mand. National

fourth

adjusted retail
sales hit bittom in March, and the
Seasonally

icy Lo per
tion

to

that

assume

quarter, this
would permit production to ex¬
pand by $5 billion more than the
$8 billion increase in final de¬

en¬

tirely in April.

V;

:

In

we

tion falls from the
$9 billion rate
of the first quarter to a
$4 billion
rate in the fourth

Prospects for Business Recovery
And Moderating the Recession
higher rate-:? .until some

If

55

«

Shares

U.U.I.

Common

Stock

Outstanding, Average
Shares

U.UX

Common

of

U.U.I.

'

*

1,924,030

24

2,189,316

1,760,148

.

Stock

Outstanding, End of Year
Stockholders

'

1,633,46$

18

Common
11

16,138

14,528

—

$1.76

$1.76

4

$1.25

$1.26

36

The Commercial and Financial Chronicle

(2768)

Continued

Coleman, Piedimonte
With B. C.

Bank and Insurance Stocks

Christopher

Coleman

Dainel

and

have

become

asso¬

This Week

fj

,

Recently there was brought out hqrc the deplorable showing
)iof Ihe underwriting division" of a number of the leading fire-

C.

h

Christopher
Co.,, Board
f

o

T r

d

a

casualty insurance companies*

j! matters

e

will be

it

as

the

This issue will put

investment income

that will be considered. '

g,

li

members

'

But first

of

Stock

E

lives

The

the

of

trading

Co.

Barret,
Fitch, North &

&

Co., with

which

the business

as

in which

catastrophe.

a

one

To

In

are

•

Actually,
that

Building,

unaer tne man¬

agement of J. W. Berry Rcid, Jr.,
in

Rocky Mount, N. C. under the
direction of B. T. Vernon, Jr., and
at 521 Boush Street, Norfolk, Va.
under the management of John T.
Brown.

6.23

2.60

2.60

2.76

1.60

tion of angry

1.98

2.00

1.30

1.65

1.59

0.90

3.78

3.84

2.40

2.53

2.63

1.80

Shippers

.

J

Casualty

3.40

3.86

3.58

3.62

1.58

Fid. & Deposit——

4.62

4.65
3.48

2.00

3.61

3.83

1.80

Glens

-

Reinsurance

4.76

i

Hanover

Fire

8.34

_

_

_

Hampshire
River

7.18

4.11

2.00

5.69

2.80

2.71

1.40

2.00
1.90

.

Planning Formed
Felro Plan¬

ning Corporation has been formed
220-39

Seventy-

third Avenue to engage in a secu¬
rities business.

Prov.

Wash,

Paul

Richard Grab Opens
a

fit

H.

securities
40

Grab

is

conducting

business from offices

Exchange Place, New York
name of R.

City, under the firm

13.29

0.60

4.30

4.44
5.26

2.00

^Includes

Fire

any

Association

extras.
of

once

income

5.15
1.85

2.22

BANK LIMITED

Amalgamating National Bank of India Ltd.
and Grindlays Bank Ltd.
Head Office:

26 BISIIOPSGATE,

plus

S.W.1

54 PARLIAMENT STREET,

S.W.1

Bankers to the Government in

;

Aden, kenya,

1.20

provision

i'or

preferred

-^Formerly

dividend.

evident not only that in

higher than

that

for

of the present dividend rates

a

large majority of

1956,
was

but

also

indeed

insurance company would be in the neighborhood of 20%, as only
15% of its receipts of dividends from other domestic corporations

1957 EARNINGS COMPARISON

FIRE & CASUALTY

whose portfolio was heavy, relatively, in
as St. Paul Fire & Marine, with a big

One, such

and municipal

tax-exempts, would find itself in a
favored
position.
But by-and-large fire-casualty Federal tax
exposure is not as great as that of most corporations. And, under
present underwriting conditions, of course, many of them will
avoid Federal tax, as underwriting losses will be of sufficient size
offset

to

investment income tax

exposure

on

Request

Now With A. G. Becker

entirely.

With New York Hanseatic

(Special to The Financial Chronicle)

Laird, Bissell & Meeds
Members New York Stock Exchange
Members American Stock Exchange

420 BROADWAY,

NEW YORK 5, N. Y.

Telephone: BArclay 7-3500
Bell

Teletype—NY 1-1248-49

(L. A. Gibbs,

Manager Trading Dept.)

Specialists

in

Bank




Stocks

CHICAGO,

111.

—

La

(Special to The Financial Chronicle)

wren ce

BOSTON,

Novak has become connected with
A.

G. Becker &

120

South

bers
west

of

La

the

Stock

formerly

Co., Incorporated,
Street, mem¬

Salle

New

York

and

Mass.

—

New York Hanseatic
84

State

Street. He

Eugene

J.

Corporation,

was

formerly

for many years with C. J. Devinc
& Co.

oil

one

the

may

in the vicinity of

it is still

number

citizens

invested

money

shares in

own

company,

that |
States

operations

who

in

of
now

foreign

be somewhere

2,000,000.

In the clamor

against imports it
has been the practice to imply that
virtually all of the Americanowned foreign production is pe¬
culiarly the province of "the big

internationals," namely, Gulf
Corporation, Socony Mobil Oil
Company, Standard Oil Company
of California, Standard Oil Com¬
pany (New Jersey) and The Texas
Company. This is not true as of
Oil

the present.
as

a

of

For the United States

nation this is

affairs

a

because

fortunate state

it

means

that

while the center of the free world's

petroleum

influence

nant

in Egypt, the

Sea and the Persian

Red

Gulf; and the

importance of the^ area was es¬
sentially due to the fact that it lay
athwart the route of empire trade
and travel.
But today, of
course,
the prime factor of importance is
the
region's oil production and
reserves.

The

Middle

East

World

:

V

political

.

changes

following

War

were

in

the

the

first

marked.

very

With the dissolution of the Turk¬
ish empire, the creation of inde¬
pendent states and mandated ter¬

ritories

broke

number

the

second

dated

the

region

distinct

of

Warld

became

areas

countries and there

the

of

political

into

units.

War

a

After

the

man¬

independent
little left

was

aspects

of

pre-

World War I days. 1
The small Arab Sheikhdoms in
the Persian Gulf changed
their
political relationships least. These
the

are

with

units

Great

have

that

Britain

treaties

under

which

they enjoy independence of their

big neighbors

British protected
world,

as

states. Eastward of the Arab

Persia

remained

Pakistan

same

independent and

created

was

the

much

but India became

in¬

an

as

dependent state after withdrawal
of the British from India. All these

changes
of

the

and

and for

powers,

another

or

influence

the

weakened

European

reason

the

rulers

the Middle
Eastern countries felt themselves
governments

of

stronger in their sovereign rights
than ever befoie in modern times,
and

acted

accordingly.

Middle East Trouble Blamed

Israel

on,

The establishment of the Jewish

brought

situation that has for ten

increasingly

an

per¬

plexing disturbance, and no doubt
the greatest single cause of inter¬
national
trouble
in
the Middle

Nasser's
probably
been greatly helped by the ArabIsraeli conflict.
The
joining of
Egypt and Syria created a block
East.

The

of

progress

revolutionary course has

of

"have-not" Arab

the so-called

countries, sometimes also
to

as

referred

the transit countries because

the Middle East oil moving to

Eu¬

America passes
through those countries in tankers
rope

North

and

revolutionary
government has
been more than a little bit ob¬
jectionable to the governments of
the Kingdoms of Iraq and Jordan,
or

The

pipelines.

aspect of Nasser's

and these countries have

federation in

set up a

to
from en¬
The King of Saudi

a

defensive more

keep Nasser's revolution

shifts away from
gulfing them.
States, the supply of
Arabia, apparently hesitating to
will, to a very
align his country with Iraq and
satisfactory degree, remain in the
J ordan,
seems
to have been
hands of companies owned in the
blocked by Nasser's blasts from
United States, directed from the
any immediate action one way or
United States, and whose longthe

power

United

term

Ryall has become associated with

Mid¬

Exchanges. He was
Straus, Blosser &

with
McDowell.

East has repeatedly been
great international importance.
In modern times, and
particularly
in the heyday of the British Em¬
pire, the British exercised domi¬
of

been

world

INSURANCE STOCKS
Bulletin

its geographical
relationships,1 the

Middle

United

five

is

one

of

historical

years

possible

Speaking iri general terms, probably an average tax rate that
applicable to the investment income of a fire or casualty

state

operations

10,000

people who

than

far as the ratio of dividend payout to investment income is
concerned; but now, with underwriting conditions what they are,
managements are unusually frugal because of the need to conserve
at a time of bad going for the companies. Also, the accompanying
figures are before-taxes.

in

domestic

in

virtue

By
and

a

have

stake

employees

of

increasing significance to the
United States, not only as a source
of petroleum, but as an area of in¬
creasing U. S. capital investment
and, of course, it continues to be
a
focal point in the interplay of
world power politics.

about

United

corporate bonds.

of 547,647

goes

become

state of Israel in Palestine

more

the
comfortable.

less, taxwise, than-

NORTHERN AND SOUTHERN RHODESIA,

a

16

additional

an

among

cases

that

ADEN, SOMALrLAND PROTECTORATE,

Branches in;

by

family

time

as

inevitably

determinate amount of duplication

-tACtcr

TANGANYIKA, ZANZIBAR, UGANDA,

*®IA, PAKISTAN, CEYLON, BURMA, KENYA,

are

And

come.

may

2,696,911 shareholders, and, though
this
figure
represents
an
in¬

subject to the 52% corporation rate; with other income (bond
interest, etc.) being more-or-less fully taxed. Much, naturally,
depends on the investment philosophy of the management: a unit
with a heavy proportionate commitment in equities would suffer

mhanda, ZANZIBAR * SOMALILAND protector*®

compa¬

owned

or

it

States nationals employed in for¬
eign activity. They are owned by

would be

13 ST. JAMES'S SQUARE,

total

a

Normally insurance companies tend to be somewhat conservative

LONDON, E.CJ

London Branches ;
'

and

engaged

1.00

2.11

sent

so

GRINDLAYS

either

are

partnerships or
individuals. Of the 190, one hun¬
dred twenty-two are also domestic
operators. Altogether they repre¬

rhiladclpliia.

was

smaller

shareholders

owned,

2.00

1.77

—

proportions.

to

years

one

4.75

G

——

that

2.00

4.86

-

——————

Westchester

coverage

AND

2.60

13.21

-

United States Fire

It is at

OVERSEAS

1.20

3.79

Accident

United States F. &

1957

i

2.02

3.37

in¬

—

100

nies

2.20

2.06

Surety
security Insurance
Springfield Fire

H. Grab & Co.

NATIONAL

4.37

impressive

few

12.49

Fire—

Seaboard

Standard

Richard

3.00

4.23

and
technology
production has now

corporations,

2.40

6.01

f2.47

——

'^Reliance
St.

3.80

5.82

——

"A

companies owned in the
United States actively engaged in
foreign exploration or production.
Today there are at least 190 such
companies, or individuals, active
abroad. The figure of 190 includes
74 large or sizable publicly-owned

2.00

3.95

3.69

Insurance

•

28

were

*

Pacific Insurance
Phoenix

^

At the end of World War II there

1.60

3.76

2.61

________

3.87

5.35

————

—

•

energy

foreign

reached

2.50

4.00

'

Northern Insurance

4.95

6.12

—

into

2.00

3.76

_———_

■*> ■

■

This movement of United States

capital,

3.00

3.68

•

3.86
—

_

'

Shift to Foreign Production v,.

2.00

3.44

Bonding

Amsterdam

New

3.76

,

1.00

4.72

Fire

Nati onal Union

) "

1.50

7.78

Massachusetts

New

2.60
3.51

3.54

Insurance Co. North America

foreign oil into the United States,
others, with perhaps more sagacity
and
self-reliance,
have
quietly
beem shifting part of their opera¬
tions to foreign lands.
>

'2.00

3.36

—

Home Insurance

Merchants

5.34

2.47 h

Insurance

Hartford

,

3.51

Falls

Great American—

""

degree
of
domestic
self-suffi¬
ciency, demanding legislative
restriction on the importation of

4.00

3.43

on

0.90

Insurance

contradiction. While

segments of the industry go
clinging to a belief in a high

some

2.00

1.55

now.

1.40

Insurance

North

at

we

years

'6.02

Federal

R. S. Dickson Branches

offices

that

is

hence, and that is
precisely why these factors of
diminishing domestic reserves and
increasing costs of domestic pro¬
duction should be major deter¬
minants
in the policies we
lay
do

Present

Fidelity Phenix

CHARLOTTE, N. C. — R. S.
Dickson & Company, Incorporated
has
opened
three
new
branch

with

it

today for
expect to

down, and the decisions we make
Instead, however, we have a
domestic oil industry in a condi¬

General

—

five

plans

$2.70

Fireman's Fund

BAYSIDE, N. Y.

which

requires

moves

now

make

we

whatever

''Dividend

'1957

Continental

Company in Laguna Beach.

Felro

today.

with

speed

the

world

the

of

problems

$8.83

1956

Continental

formerly Beverly Hills Man¬
ager for Sutro & Co.
Mr. Mar¬
shall represented First California

Greensboro, N. C.

Investment Income

Boston Insurance

was

offices: In the Piedmont

the

$8.08

Bankers &

Wilshire Boulevard. Mr. Fox

3115

to

tion

American Surety

Co.,

&

as

American Insurance

Eastman

with

Securities

to

Agricultural

Fox and William F. Marshall have

associated

'

f3

v..

Aetna Casualty
Aetna Insurance

ANGELES, Calif.—Austin

Union

Ml-

-■■■■"■

:

:

(Special to The Financial Chronicle)

Dillon,

there is a
shrug off such con¬
"long-term" factors

quarters

many

that have relatively little applica¬

As is

.■

■

Eastman Dillon Co.

become

^

r

Problem for Tomorrow

tendency

Contribute to growth.

LOS

a

siderations

generally known, cash dividends of fire and
casualty insurance companies are in almost all cases derived
from the income that comes from investments.
Underwriting
profits, wften they are present, are retained in the business and

he had been

Fox & Marshall With

everyone—

lawmakers,

men,

Not

a

we

J

27

this

rate

to

ing reliance on foreign oil.

has made

season

middle west

tne

be:'clear

—

windstorm has to pack unusual devastation.
conformed fully with this requirement.
If the

dividend rates.

O. Peet

associated for many years.

recent

of

at

years

arid public
alike
that we cannot continue
this course long withouL increas¬
oil

on

We give here the per share income from investments of the
customary list of companies for 1957 and 1956, with the present

Mr. Coleman in the past was

Trading Manager for H.

on

few

.

for

Coleman

rated

better face

likely to see a reversal
of the moderately improving trend in extended coverage, this to
add to the carriers' troubles.
Of course, the frequency of these
twisters can slow down, just as that of the seaboard hurricanes
did,;
'
v:'■
■
•'c•
-'■■•'v.

depa rtment
Harry L.

been

in

one

present rate of tornadoes continues

formerly

Manager

has

dubious distinction

Pied i monte
was

lost

were

recent

a

a'

point out that the tornado

us

The

x-

Mr.

change.

let

early start.

an

the hew York

end

-

.

Bui 1 d i

rates, the Middle East is likely to
remain an important center of free
World
oil1 operations1' ^ for '
many

It 'Should

Insurance Stocks

—

ciated with B.

&

the same rate
they have declined in the past
three, then we hiay sooii reach a
dangerously low reserve position.
next

Piedi-

A.

monte

Industiy

By ARTHUR B. WALLACE

CITY, Mo.—Harry L.

V

■

from page 6

The Middle East and Oil

(Special to The Financial Chronicle)

KANSAS

Thursday, June 19, 1958

.

.,

petroleum

interests

are

identical

The rise of

the other.

with

those of the nation.

has made it easy

rejoice

nationalism

for the

Significantly there are now 43
companies and individuals, repre¬

to have any concern over

senting

vs.

a very

substantial portion

of the total U. S. oil

industry, in¬

volved in operations in the Middle

East.

Because

reserves

and

of

its

prolific

tremendous

production

Arabs to

denouncing ''colonial¬
at the same time to fan

in

ism" and

Russia conflict to

the West

influence the

political and economic life oi tne
Middle East. Further changes will
come,

no

come

one

doubt, and
at

a

time

if they <can
and without

Number 5752

Volume 187

The Commercial and Financial Chronicle

...

(2769)

conflict, the general welfare

open

peoples of the region should
improved, rather than impaired.

Fifty-Fifty Pattern Carried

of the
be

The wealth of the region repre¬

Flat
to

cash

royalties

combination

a

income

tax

for

of

gave

Out
way

royalty

determining

and
pay¬

sented by the oil reserves and the ments to the governments. Hold¬
returns from the production, for ers of old concessions
renegotiated
decades to .pome can be the basis terms with the
respective govern¬
of developments that will give the ments to fit the
fifty-fifty pattern.
hard-pressed masses a standard of Without exception* I believe.:nil
living far beyond anything they concession agreements in the main
have ,known\ in
a
long history. producing countries have been
Peace and.stable modern forms of substantially amended within
.the

government are required.

It re¬

last several years.

mains to be seen if the influence

Renegotiations,

try has had to meet
the

Suez

crisis

was

when

caused

the

by

an
enterprise fraught with many
risks, and I am sure that the

Canal

closed and the pipeline from
Iraq was broken in the Autumn
was

of

1956.

This

international
the

was

crisis

a

relations

in

records

ing

in

est

-v

•

to

markets

quired.

Nasser's Power Over Oil

Middle

effort

or

world's

East

do

not

supplying

with

the

the

oil

The oil industry, as we know it,
had its beginning in this region in

and

operations

of

AngloIranian Oil Company, Ltd. in 1951.

the Kingdom

become

to

later

of

Iraq. American, British, Dutch and
French interests combined in the
Turkish Petroleum Company and
1920's started activities

in

the

a

concession

which

led

on

the

to

opening of the Kirkuk oil field in
the northeastern part of Iraq. The
Turkish Petroleum Company was
re-organized into the Iraq Petro¬
leum in late 1928, at which time
the
famous
Red Line provision
came
into being, which was to
have

significant influence

on

oil

affairs for 20 years.

Government

a

.Japanese

P

4!'

More

Middle

recently, in the union of
Egypt and Syria we have seen the

more

first formative step

Eastern

programs

instance

every

toward what

less

or

operators
have

pursued

continuously

of

in

expansion

such
were

as

consequence, the re¬
years hence.
lationship of this development to
.The free world's requirements
the oil industry is not what Nas¬ for petroleum have been
expand¬
ser
may do, or can do, to interrupt ing so rapidly and the capacity
production, but rather that his new of the U. S. reserves to support

success

in

respectively, for concessions with
alleged advantages indicated for
those

the

and

progressive buildup of operations
in Persia led to
many
new oil
concessions

being acquired in the
the 1930's, and to the

region in

discovery .of oil in Bahrein Island,
in Saudi Arabia, and in Kuwait.
By the beginning of the second
World War it was abundantly ob¬
vious

to

the

operators in the re¬

that tremendous producing
potentials existed, but the fact was

gion
not

generally

Governments

newsworthy.

Fol¬

lowing World War II, the world
became more and more conscious

not

enjoyed

under the older agreements«These
have caused much comment and

speculation
the older

ments.

as

to possible effect

well

as

as

on

future agree¬

These have not

turbed

so

far dis¬

the

presently producing
concessions, and it is difficult for
to believe

Canal to handle
as

was

riorated

shipping has not,
generally predicted, dete¬
seriously, but actually has

they will do

so.

ditiously
traffic

and

than

competently,
it

did

more

before

that at least

one

for

"have-not"

the

Arab

get

states

larger share of the growing

Middle Eastern oil

revenues

tax

on

pipeline operations and the
tolls.

But

to

do

this

barrels

in

a

the

day to nearly 4,000,000.

a

Perhaps

you

are

familiar with

Avenue.

A. J. Gabriel

ing in

a

carrying

Opens

Co., Inc. is engag¬

securities business from

4%,

3%,.-2%%,

2.90%
which resulted

2%

in

net interest cost of 2.91717%

a

coupons,

to the State.

The
of

*

/

;,

bonds,

the

with the exception
maturity, were reofthe public at prices to

2008

fered

to

yield 1% to 3.10%. „V
The bonds are general
tions

of

which

the

has

State

of

pledged

obliga¬

New

York

full

faith

its

and credit to the payment

of prin¬

cipal and interest.
Included

in the offering group
Kuhn, Loeb & Co.; Chemical
Exchange Bank; Blyth &
Co., Inc.; C. J. Devinq& Co.; Man¬

are:

Corn

ufacturers Trust

Co.j The Marine

Trust

Company of Western New
York; Harris Trust, mad^Savings
Bank; The "Northern• Trust Co.;
Hallgarten & Co.; Kidder, Peabody & Co.
Ladenburg, Thalmann & Co.;
R. W. Pressprich & Co.; Salomon
Bros. & I-Iutzler; Barr Brothers &

Co.; Blair & Co. Incorporated;
White, Weld & Co.; The Philadel¬
phia National Bank; Carl M. Loeb,
Rhoades & Co.; Bear, Stearns &
Co.; Equitable Securities Corpora¬
tion; Hornblower & Weeks.

offices at 65 East 55th Street.

With Greene & Ladd

Two With Reynolds

(Special to The Financial Chronicle)

FRANCISCO,

Ohio

DAYTON,

(Special to The Financial Chronicle)

SAN

Calif.—Ed¬

is

Casey
Greene

Bank
New

&

York

Casey

was

of

the

Exchange.

Mr.

formerly
&

natural

demand for petroleum in the next
prove

with

Co.

has, in several public utterances,
shown a thoroughgoing awareness
of the fact that oil in the ground

tial

is of no

ten

Even if these should
to be optimistic by substan¬
margins, the outlook is that

years.

Middle Eastern production, which
has already multiplied by nearly

On the other he

vqlue to anyone. To give
it value it must be manufactured,

transported, and marketed, a proc¬
importance of the Middle five times in ten years, may be ess that requires ships, refineries,
East oil industry as production be¬ doubled again in the next half and access to markets, which Nas¬
There is no
gan moving to markets in increas¬ dozen years. I will not burden you ser does not have.
ing quantities and as the character with detailed figures of reserves evidence, at this time, in any of
of the fields became general in¬ for the several countries, which the oil producing countries of sym¬
formation. At the present, north¬ have been stated by various and pathy for the idea giving Nasser
westward of the fields in Iraq, sundry authorities. It will suffice a hand in the control of the rev¬
Turkey has a little production and to say that as a whole the oil re¬ enue from oil. On the other hand,
there have been proposed many
may prove to have considerably serves of the Middle East would
more, and far to the soutneast, in appear to be more than adequate times schemes for part of those
the extreme southeast part of the for the production that may be revenues being made available to
Arabian
Peninsula, an oil dis¬ called for in the predictable future. finance development projects in
of

the

reported in the Prov¬
last year.
That

covery was

ince

of

makes

Dhofar

Petroleum

The

Department,

Chase Manhattan Bank, has pub¬

the

"have-not" countries.

As

far

as

the

oil

industry

is

oil province 1,500

miles lished a number of papers on the concerned, Nasser must remain, at
in length by some 400 miles wide
growth, financial requirements least for some time to come, a
—a
province without compare for and patterns of the industry which question mark. His capacity to
an

reserves

and potential.

are

Under the older concessions and
until after the end of World War

II,

revenues

to the governments

of

the producing countries were on a
basis of cash royalty per unit of

The
royalty, while
generally to be equi¬
table and in keeping with "going
prices,". did not relate to the mar¬
production.

considered

ket

value

of the

oil.

the

As

oil

production of the Middle East in¬
creased in volume and

portance became

more

as

its im¬

keenly

un¬

most

free

mated

If the esti¬
demands are

interesting.

world

reasonably near the mark, there
will

be

considerable

strain

upon

the

petroleum industry in the ex¬
penditures required to find and
develop production and create fa¬
cilities for transportation, refining
and marketing. When considering
putting Middle East oil into the
markets it is apparent that cor¬
respondingly greater capital is re¬
quired in providing the transpor¬
tation

by virtue of the distance it

competition for has to be moved. The capital re¬
concessions increased, there natu¬ quirement for finding and devel¬
rally arose demands for greater oping production in the region
returns'to the governments of the will, of course, be large, but surely

derstood, and

producing

as

countries.

Thus

ideas

changed about equitable payments
particularly in view of the pattern
set

Venezuelan

Govern¬

ment on "the basis of the

so-called

by

the

fifty-fifty pattern of sharing of the
profits from the operation of
oil

producing properties.




the

cause

in the

of the

economy

by shutting off the normal chan¬
nels of transport through which
Middle Eastern petroleum flows

For solid evidence of

industrial "Ruhr

continuing growth at the center of America's

Valley," consider just three of

many

significant

signs:

hardly be doubted. His will¬
ingness to do so is another thing,

property, plant and equipment to supply this area's electric and

altogether.

gas

can

Industry Is Not for Faint-Hearted

Perhaps,
conditions,

in
it

the light of such
is understandable

that the faint-hearted should look
upon

East
able.

oil operations in the Middle
precarious and question¬
But the fact remains that the
as

One:

an

increase

during the last 10

years

of

more

than 250% in

needs.

Two:

an

facilities

investment of more than $260 million in new plant
by The Cincinnati Gas and Electric Company in the

last 11 years.
Three:

an

impressive start in the last year on a quarter-billion
of solid progress recently approved by Greater
voters: slum clearance, street and sewer improvement,

dollars' worth
Cincinnati
new

expressway

construction.

Yes, Cincinnati's solid growth has not only been a continued
story... but is quite definitely, a continuing story. It's not surprising,
is it, that the Cincinnati Gas & Electric Company, serving this
great and growing area, has grown so solidly, too—maintaining
an unbroken 105 year record of continuous dividends! (Current
rate:

$1.50 per

year.)

Serving America's Industrial Ruhr Valley

po¬

I
believe that those who are
Next
experience in the wars, the familiar with the history of the
greatest dislocation the oil indus¬ oil industry are aware that it is

sition of available reserves.

STORY OF SOLID GROWTH!

orderly develop¬

free world

companies now operating there
it will be somewhat less than will represent nearly 1,500,000 U. S.
shareholders who already have a
be the case in other regions.
stake in the Middle East. And the
Looking to the future, political
further fact is that we cannot
developments and pressures will
choose the
areas
in which we
be important and have their effect
would prefer to produce oil; we
on the oil industry patterns along
must take it where we find it.
the
with market demands and

CONTINUED

serious dislocation and dis¬

turbance
ment

CINCINNATI:

THE

CINCINNATI

GAS

&

ELECTRIC COMPANY

to the

/

105 years

of unbroken dividend history

J.

with

National

members

Stock

mele-Johannes

Frank

Third

Ladd,

Building,

—

associated

now

might be. On the one hand he is
a
champion of nationalization of

the various estimates of free world

resources.

June

and

obtained

is

on

The group bid 100.0199% for bonds

than

they now receive in the form of
canal

VERNON, N. Y. — John P.
Fox
is
conducting a securities
business from offices at 127 Crary

A. J. Gabriel Co.

of Nasser's ultimate aims is to

some

John P. Fox Opens
1V1T.

the

closing.
It would appear

awarded

were

issue of

an

$49,000,000 State of
New
York
housing .boudfu;clue
$1,000,000 each July 1, 1960-2008,
callable beginning July 1, 1998.

significant pro¬
very substantial way he would
win Parris and Donald P. Tafjen
in Bahrein,
have to coax or coerce some of
Iran, Iraq, Kuwait, Qatar, Saudi the oil producing states to join a are now affiliated with Reynolds
Arabia, and in the Kuwait Neutral federation under his leadership, &
Co., 425 Montgomery Street.
Zone, jointly controlled by Kuwait which, up to now, has not hap¬
Mr. Parris was previously with J.
and Saudi Arabia. During the last
pened. And even if he should suc¬
Barth & Co.
ten years total production in these ceed in
doing this there is no in¬
areas has risen from about 840,000
dication as to what his next step
duction

Iraq

pom--

E. N. I., and

as

private company have

Currently,

Province
The

company,

17

.

.

recently entered into agreements been improved to the point that
with the Iranians and Saudi Arabs,
today the canal is handling, expe¬

me

Oil

1,500 Miles x 400 Miles

oil

monly referred to

The Chase Manhattan Bank and
associates

:

early; years of the twentieth The re-establishing of operations
century when commercial produc¬ in Persia under agreement with
tion was started at approximately the International Consortium came ascendancy
over
Syria, through another such emergency as World
the same time in Egypt and in alter more than four years inter¬ which both Iraqi and Saudi Ara¬ War II are
diminishing so steadily,
Persia. Egypt never became pro¬ ruption, during which time the bian pipelines run, puts him in a that to pursue
any other course
nation was without the important position to
lific but by the beginning of the
hamper the flow of a might well prove to be the straight
and sorely needed income and lost
first World War the importance
ve^y large portion of Middle East¬ line from timidity to disaster
of the Persian oil production was the market for oil to other pro¬ ern production to market.
:
well
recognized by the British. ducing countries.
Nasser is resourceful and deter¬ Murray A.
Charlop Opens
Generally speaking, in the past mined, as his
Following the first World War,
nationalization, and
BROOKLYN, N. Y. — Murray
a
significant change in the terms
other
international oil interests
subsequent closing of the Suez A.
Charlop is conducting a securi¬
of an agreement in a producing
began paying more attention to
Canal under French and British
ties business from offices at 1568
the Middle East, and particularly country has brought repercussions attack has
amply proved. In his 49th Street.
concentrated on Mesopotamia, in the other countries. The Italian hands the capacity of the Suez
the

New York State Bonds

"

t,

erties

Group

Offers $49 Million

re¬

although at times difficult and Egypt's dictator, Nasser, hopes to necessary to achieve the
produc¬
of the West, and particularly the long drawn out, have
usually been extend into a federation of all the tion necessary to meet market
United States, can be such as to faithfully carried out.
The out¬ Arab states of the Middle East. demand.
Currently, they are ac¬
let change come without violent standing exception, of
course, was Since, at least up to now, neither tively
engaged in
programs
to
eruption between local; elements the case of the Persian Govern¬ Egypt nor
match
Syria has any petroleum
anticipated
requirements
ment's action in taking over
or the world powers.
prop¬ production of
several
t

Chase Manhattan

companies operat¬

that
they
have
any
throught of lessening their inter¬

industry and customers of the
were trapped.
]
1 U

•.

the

in

the

indicate

which

industry
•■'•I'd

of

57

Rem-

58

The Commercial and Financial Chronicle

(2770)

.

Thursday, June 19, 1953

.

.

'

"

■

As

this

We It
See
considerable attention even, before the
in 1929—partly as a result of unemployment in
countries—and soon became the key question in

as

well

as

■

•

1

in other lands. Several learned books

Of

sacred writ to the

Continued from page 12

Keeping Onr Heritage of
Freedom Is No Easy
total

often

vaguely or unrealistically conceived. The volume of investment, for
example, is just the volume of investment. It makes no
difference apparently whether it is carefully planned
construction of plant with excellent likelihood of being
able to give employment and remaining alive indefinitely,
or merely make-work programs of a paternalistic
govern¬
ment. Investment figures ordinarily employed in statis¬
tical analyses of such situations include business inven¬
tories accumulated much against the will of business
concerns. Often analysts seem to suppose that consumers
spend income only on consumption—and hoard the re¬
mainder. In any event, the grand total or average of all
operations are taken as guideposts despite the fact that
such figures include and often conceal a vast heterogeneity
are

of data.

of

geared
•than

'

the

the

,

,

movement

lecer¬

—

to' the

to

calendar

productivity

rather

must

be

stopped.

^

one-third.
At the

'

uif^ r
being useci.

than

more

to

of

tainly not the Chamber of Com'rnerce
of the United States—but
this, business
of
wage
increases

•

■

If they are not stopped
inevitable outcome will be

the

either

today are going up. The purchas-

decline

a

accom¬

economy
.

labor

ruinous

denced by the fact that savings longed

national income.

That is

;

gitimate

people do not use the purchasing
power
they have.
That is evi-

in-

national

In 1957, they were 5.9% of total

Strangest and most unfortunate of all is the fact that
in Keynes' own work and in the voluminous literature
that it has inspired in the 20-odd years since it appeared,
the individuals who are employed or who would like to
be employed are regarded apparently as having little or
no
power to control or even influence their own fate.
Rates of interest, the volume of investment, propensity to
consume, the volume of government spending, and other
factors of a like sort are put down as controlling the situa¬
tion. The wage earner works or remains idle depending
upon what someone else does or does not do, so it is said.

the

upon

No. one wants to break the

;
■

of

those

ement

personal records of
plishment without regard

./•

,

nation.

9.2%

m o v

things only in the
minds of overly ambitious
labor
leaders vying with each other to

:

were

mean

those

effect

i

not

labor

set

politicians?

come.

Strangest of All

these factors

The

mean.»

in the days when we were the envy of the
world. But how can that happen with the full employ¬
ment act still on the statute books of the nation, and still

legitimate labor

does

things.

as

the

course,

movement

soon

appeared on the subject, and by 1935 John Maynard
Keynes had elaborated his "general theory" and presented
it in a large volume which, unfortunately, is still Holy
Scripture to all too many who would banish unemploy¬
ment in various parts of the world.

Furthermore

.

can

given play

had attracted very

other

'

only hope against hope that there will be a
return, and in time, of a day when natural forces are

any given situation continue, and so do the debates as to
what ought to be done at the present time. The subject
crash

i

We

Continued from first page

or

pro-

wage

or

price controls by

n°

;

inflation

recession

and

government.

Chamber

:

-pf the first large business

^

• ;

was one
organi-

The more tenaciously labor in- zations to advocate that eni^ists upon rawing the cost of em- ployees should have the right to
•ploy men 1 duimg a ice & ion su.- ui^niiize. Our membership has
;
' as we are in> the less emp ovmen 1..repeatedly
affirmed
that -they
there will be, and yet that is ex- should have the right to organize
argu- vae^y what unioli labor is dpi ig
and bargain collectively when-

time, labor income
percentage of national income

as a

same

has moved
In 1948

upward.
it

was

62%.,

1957, it

In

was

69%'

,

v

The intimation in all these

into the lining of t. is present re-• concern about the growing power
profits are the-, cession.
la^or unions, it is not with the
dynamic, free enI would like to makerit-clear thought that the right of emterprise system. Anyone who at- that 'management has no quarreli- ployees to have their organizatacks profits attacks that system.; with the rank and file .of labor tions should be taken away from

profits.

The truth is that

lifeblood of

our

members—and

union
Case
The

for

for

case

Profits

profits

<

as

es-

an

sential ingredient in the

system
in

was

American
admirably summed up
issue

recent

a

of

the

suTvey

published by the Guaranty Trust

Company of New York

follows:

as

"Spokesmen for the workinghave always been prone to

have

we

them.

no

objections to pay raises based on
This right should be
carefully
increases in productivity^; Every^ preserved in this complex
society
one is entitled to a raise, based dm where
the
dignity and interests

productivity. Our difference-arises

0f

the

with labor union bosses-who take

at

times

little

or

of

account

no

the

pro-' jg

ductivity issue.
Of

take the

quarrel with the employer's prof-,

to

■

There

wages.

i-

position in-.regard

same

those

are

be

employee

may

overlooked unless he

provided

With

machinery
expressing himself."

not all labor leaders

course,

man

individual

Union power and its abuse is

far

who

for

•

different

arises

question.

from

It

the, fact

a

often

that

tre-

workingman's best friend.
' <T Such.sound recommendations...;;.Th
nictate
what
tho
iminnc
"It is the prospect of profits hove not been adopted and their
sha], „
d ^
the power
that creates the 30b, and it is the advocates have almost been kicked •
ppnfprpf1 ifV nriiv
fw -mi ond
realization of profits that main- out bodily from the labor convenenti^ indiStri^t if.
tains the job.. When profits are tions, although I believe that the
monopolistic si t u.a tiow- which
ample and demand is abundant, rank arid file of labor, as opposed
.
, ,
,
H
u
the attack on profits tends to re- to labor leaders, would agree/with ■ ;
•
'
■.
I
suit in inflationary price increases; them.
;
y. C/• A:^National ^Chamber --witness
with no real gain to labor.
The head of the steel; workers'
appea^d^ecen^^^fore ;the
"When profits are squeezed, and union recently rejected, a
sugges-t Sl
tfie
demand is faltering, the attack be-- tion that labor and managementSenate Labor ana Pumie>Welfafe
comes
a
formula for unemplov- in
the steel industry agree' :bn /Committee emphasized 'these .tWo
.

«

Easy Money
Make it easy

enough and inexpensive enough to bor¬
money, and there will always be some¬
one who will borrow and
spend and employ, say these
easy reasoners. If presently when interest rates are higher,
as they normally would be, the enterprises or
operations
thus artificially induced to come into being can not make
both ends meet and hence can no longer provide em¬
row

large

ployment
reached.

sums

—

of

well, that is

Demand for

service which

owes

a

bridge to be crossed when

this, that, and the other good or

its existence to government generosity

outlive that generosity, but that, too, is
something to be worried about at some later date. If, as
a result of all this, prices insist upon
rising, the remedy
is simple—merely institute strict price controls—so the
reasoning goes. Life is really quite simple for those who
think in this way about the economic system.
Time was when an individual seeking employment
was expected to meet the situation by which he or she
was faced by offering services acceptable to an employer
of labor at a price which he could and would pay and
Still make profit enough to persuade him to proceed. In
other words, at least some part of the responsibility for
finding work and keeping work was supposed to rest with
the seeker after employment.
In those days, unions
existed, but they had not developed the monopoly power
they hold today. At least some competition of Worker
against worker existed. Those times appear to be gone,

may or may not

and if left to the

politicians they will never return, we
are afraid. Today,
organized labor can price itself out of
a market
and the resulting unemployment is charged
against the employer, the industry, the government, the
Federal Reserve System or practically anything except
the workers themselves and their short-sighted and mo¬
nopolistic policies.

.

merit."

is for

reasons

of this kind that

we

fear that the

so-called full employment act and the

philosophy which
it birth will do the country infinite harm. It is for
reasons that we
deplore the passing of great econo¬
mists who discerned the fallacies underlying the reason¬
ing of Lord Keynes and his successors. It is for these rea¬
sons that the leading place of this nation in the economies

gave
these

of the

world may presently be sacrificed.
of this kind that we have

It is only for
misgivings about any
competitive economic struggle between the communists

reasons

and the other economies of the world.




quotation.

ing

If

sacred

put it another way—
profits are squeezed, management becomes more pessimistic
and may cut back further on production and payrolls and5 begin
laying off more workers.
:
When shadows begin to fall on
the profit outlook, investment in

You hear
what

/ ;
lot these days about
called
"administered

It is being said that this

recession

brought

because
the major corporations have "adr
was

on

ministered

prices" of their products—-meaning by that, I presume,
that prices are fixed so high that
people

refuse to buy, sales fall
off, production drops and unemployment results.
Stated

another

way,

an

"ad-

ministered

price" as the term is
being loosely used, is one that is
arbitrarily fixed and rigidly ad-

hered to without respect to
and demand.

is

supply

tered

prices" as it is being used
by labor leaders and some polithen

labor itself

ample of

the

the most

is

of

price

ex-

,

actually demanding

Price
r-rice

Cuts
wis

as

a
a

Real
neat

Cure
t,ure

-

The surest way to cure a reces
sion is to get pi ices
down, and

you

cannot get

WaxfrlS*

When

is

of

insist

prices down by raising
i

goods

.

remain

unsold, it
a deficiency
purchasing power, but because

not because there is

on

the

pay

raise

scheduled for July 1 of this year.
It
takes little imagination to
realize what that would do to the
steel

industry

industries
tion

of

it

and

the

to

affects. ..A

the

other

resump-

wage-price

spiral

would be inevitable.

One

that

union

t

V

measures

regulations for

cial statements
not

strike

at

filing finangood hut will

are

basic'problem,

the

the recession to soften

use

up.

" All

us

movement.'

this

leads

tion.

to

jn addition

a

good

ques-

is

•

really

meant

-

by

/

the

"labor movement"?
:

Labor

raises

mean

regardless

of

•

ln

anti-recession
been

'

ever

increases

chief

Most

the

pro.

.

unemployed?
labor movement

are

-

means

those things, then its objectives
should
will

be

break

changed—otherwise
the

higher

also sup-

which

bills

effect

have

Congress and
the

be

would

of inflation,

of -these

proposals

were

hastily prepared without consideration of real needs
The
to

provide chiefly for public
nroieets

take

under

a

whiph

year

way.

amount

to

or

likely

are

Many ;of Ihe

-

little

more

get

to

more

bills

than

the

gestures such as are
usually made in an election ydar.
No Cure in Pump Priming

year—

in

recession, as well as a boom
regardless of how many million

If

-

introduced in

whose

We

know from

inflationary

Does tt *?eaft raises, every,year ment
a

workers

are

expensive
I

.

Movement Discussed

Does it

to drives for

porting most of the 30-odd major

works

...

What

.

wages, labor leaders

We cannot let them break the

labor

•

^generation

recently said
employers think they

"The

ijesv

boss

ductivity?

more.

union

"*

'

democracy

monopo-

workers

an

labor, wage rates are not only being held rigid, but labor leaders

control

can

fnn-

the

.

union

glaring

-

;

-

and

\'!'V

So-called

an(j

"

,

'roiwfpw

poWer-.''
\

.,

alone

greSs
•

union

uncontrolled

"

'

second

the ; labor

labor with those contracts provid- when 50 years
ago big 'business
ing for automatic raises.
.abused its power,
the Congress
A spokesman for the kteel in- passed the antitrust laws
dustry is quoted in a recent edi^
Why should not the Congresstion of Time magazine as sayftig |n the
public interest—now prothat the price of ..steel majf be vide that the
antitrust laws be
raised $10 a ,ton, if the. steelappiied to labor union

"administered price"
today because, with a surplus of

are

be amended

can

..

of

core.

is

;

power.

1

can

Now I submit to you that, if that
a
fair definition of
adminis-

ticians

contract

a

'

.

.

First,;- the

problem

;

sacred:-:

a

.

^

,

a
.

.

ing its sanctity.
This is; exactly
what should be done under present
conditions by-big business and big

a

are

prices."

.

.

is

V'-"

,

contract Is
,
;
:

course a

But

thmgs;;

in-

price

by mutual consent without affect-

be

may

thing."

thing.

.

technological improvement
postponed or abandoned.

and

wage

he said, "A contract

so,

Of

•

for at least-a year.. In do-

creases

-

To

—

It

postponing

;

So ends the

.

_

country

and

it

de-

stroy the free enterprise system!

1930's

cures

experience that
for ■unemploy

"not "effec'tive".^"in* the

the

trotted

out

make-work

Federal
a

whole

Government
battalion of

projects

general banner of the
power

-under the
/purchasing

theory.

We Were told that in "this way,
-we

could prime the pump

national

economy.

The

of the
trouble

187*

Volume

the pump

that

was,

Number 5752

.

was

.

.

The Commercial and Financial Chronicle

wage-price spiral,

never

stiff

primed.
eight years, and

After

been

had

billion

spent
much

nomic

$20

some

borrowed

ing

and

as,

of

offices

is

telling

way

proposals.
lobbyists—who are

why

to

the

avoid

a

that

form

the tide of business ac¬
today would be for both
unions and management to work
toward
halting the wage-price

a

We believe businessmen

them.

t

some

great danger is that gov¬
ernment, in its anxiety to speed

will use excessive medi-.
bring about, in¬

cine which would

flationary pressures and an exces¬

_

boom—which, in turn, would
build
a
subsequent contraction
worse than we now have;,
sive

And

in the midst of a
recession, our greatest long-term
danger in this country is inflation.
even

so,

A little while ago

I showed

you

piece of American money. Now
I Want to show you and talk about
a

piece of French money.

a

French
I hold in my

Franc

hand

a

was

a

1,000 franc
soldier- in

France in 1918 I held a

commission

note. ' When

as

I

Captain of Field Artillery.

My

and I was
The rate of ex¬

was $200 a month

pay

in francs.

paid

If I were
month today
francs, I would receive 84,000
paid

in

francs

$200

the

at

a

official

rate

He

is today worth
$2.20

$2.38 at the'official rate, and

the black market rate.

at

In

!

.

labor

of

picture

.

.

bills.-:
the

If
the

,

can

same

dollar

—

if

it

should

befall

become

A social

would

\

cost

the

meal for

would

make

one

family of four, or two
meals fob a good sized dog—and
$100,000 in life insurance would
purchase room and board for a
widow for approximately one

House of Securities

formed

do hbt

would

need to tell you what

offices

with

Co. has
in the

was

Montor

formerly with Henry

Associates,

Inc.

Glickman Sees. Opens
Securities Corp. has
with offices at 565

been

formed

Fifth

Avenue, New York City, to
in a securities business.
are Louis
J. Glickman,

Officers

President;

to our

Louis

democratic

Their
in

the

under

troubles

have

impact

been

due

happen here, and I am an opti¬
mist myself. Eut the stubborn fact
is that the 1958 dollar is worth
compared to the dollar

in 1939, and

if

we

don't stop this




them.

used

be

for

events in the
they pertain to

as

salesman

that

It is becoming

serve

clearly evi¬

con¬

preferred stock, capitalization
the company consists of $77,-

of

stock and surplus.

longer had art earned. 4n-

no

which to rely and the
$75,000 that was available to her
in a lump sum settlement of his
estate now became both a prob-?
lem as well as a means of support
come

upon

her.

to

freedom

from

supervisory

The fears she had

cares.

expressed about

other forms of investment, rather
than

bonds

E

and

savings

ac¬

counts, were finally resolved by
showing her a newspaper clipping
that stated categorically that some
savings institutions were already
planning to reduce their interest
on savings accounts and divi¬
dends on savings and loan shares

rates

this

Others have
toying with the idea.
The fact that current interest
rates are not sacrosanct was made
clear to her.
Interest rates will
coming July 1.

been

fluctuate
in

they are completely overbalanced
with
"dollar"
assets.
They are

accord

upward and downward
with the various fiscal

policies prevailing from time to
time; such is the world in which
The need

live.

we

investment program

for

a

proper

consisting in

this instance of a few sound

pub¬

and the major
portion of the fund committed to
carefully selected mutual, funds,

lic

utility

with

a

stocks

modest reserve left in sav¬

ings account for emergencies, was
the best solution of her problem.
Sometimes

a

general news

re¬

points toward the op¬
direction. Also, a return
that is subject to

evidence

A.

Siegel

and

Louis

elected

D.
a

(Special to The Financial

Holman
Chronicle)

BEVERLY HILLS, Calif.—Mar¬

added
the staff of McDonald, Holman
Co.,
Inc., 214 North Canon

vin
to
&

J.

ments

will be

(Special to The Financial

Chronicle)

BEVERLY

He is

tee.

(Special to The Financial

Chronicle)

a

New York

eighth annual

will hold its

outing on Friday

committee.

graduate of the class

A. J. & J. M.

Case

The

of Mrs.

"A"

J.

M.

1407

Hirsch

to engage

with offices at
New York City,

Co.

Broadway,

in a securities

business.

With Continental Sees.
(Special to The Financial

Pipito has joined the
Continental

During the past few weeks one
F. R. Burns Branches
associates was asked to dis¬
OKLAHOMA CITY, Okla.—F.
cuss the investment problems of a
retired woman who needed more R. Burns & Company has opened
income but had limited knowledge a branch office in Guthrie, Okla¬
of my

Hirsch

Chronicle)
— Frank J.
staff of The

of

Moreover, she has homa, and at 331 South Franklin
through the years a Street, Ponca City.
distrust
of
practically

securities.

carried along

certain

every form of investment except
I. J. Hechler Inv.
government bonds and savings
accounts. Since her capital avail¬
I. J. Hechler Investors Corp. is
able for investment was less than engaging in a securities business
$75,000, she was faced with the from offices at 535 Fifth Avenue,
absolute necessity of
New York City.

Corpora¬ ing the following: (1) The assur¬

Securities

tion, 611 Broadway.

ance

of

more

income

paia

regu¬

(2)
Freedom from the
responsibility of supervising her
investments for which she admitted
she was not equipped either emo¬

Joins Dale R. Hill

larly.

Joins Gardner
(Special to The Financial

MILWAUKEE,

Dalton
Chronicle)

Wis.

—

Milton

is now affiliated
Gardner
F. Dalton & Co.,
North Water Street.

W. Youngs

J. S. Strauss

with
735

(Special to The Financial

Adds
Chronicle)

FRANCISCO, Calif.—Reg¬
CORONADO, Calif. —John D.
inald G. Becker has been added to
MacLachlan has been added to the
the staff of J. S. Strauss & Co.,
staff of J. A. Overton & Co., 1134
SAN

Orange Avenue.

Municipal Bond Women's
of

of 1929.

tionally
Peace of

egg.

or
by experience.
mind regarding her

'

155 Montgomery

Street.

(3)
nest-

(Spec a. to The Financial

R.

people like Mrs.

past ten years had

was

familiar with these in¬

vestments, Key
and

she

and

Company,

114 West

With Mutual Fund Assoc.

her small reserve funds in
bonds and savings institutions.

kept
She

Hill

Ninth Street.

.

A, who for the
E

Chronicle)

Colo. — Merlin H.
Menk has joined the staff of Dale
PUEBLO,

.

There are many

J. A. Overton Adds

inade¬

more

The

Club

quate on this score as well. Re¬
June 27th at the Morris County
member, I am stating a position
Club
in Convent Station,
here that applies particularly to Golf
those individuals who are using New Jersey. About 60 members
Mr. Miltimore is a general part¬
ner
in
the investment banking such methods of investment al¬ are
expected to attend and a char¬
exclusively to all others.
firm of Kidder, Peabody & Co., most
tered bus will leave New York for
However, even if interest rates
and a director of Thatcher Glass
the affair.
Manufacturing Company. For the will be reduced for certain pur¬
Dorothy Root, F. S. Smithers &
past four years he has been a poses and classes of savers these
time-tested investments are pref¬
term trustee of Union College and
Co., is chairman of the outing
erable to almost any other.
a member of its finance commit¬

HILLS,

Fund Associates, Inc.

even

(as

invest¬

such

N. Y., it was an¬
Walter C. Baker,
chairman of the board.

MILWAUKEE, Wis.

Join Daniel Weston

reduced

Manicipal Bond Women
To Hold Onting
j

Schenectady,
nounced
by

Wanetick has been

Drive.

are

likely)

College,

M.

With McDonald,

rates

very

ofUnion

live.

income upon which to

these

seems

" Abraham M. Hirsch and Jacob
Hirsch have formed A. M. &

tary-Treasurer,

If

must have

those who

life member of the board

trustees

of

is certainly not at¬

income taxes

more

been

has

Miltimore

to 3 Vz %

of 3%

tractive to

Of Union College

Berger,

of

problems
resulting from inflations. We like
to say to ourselves that it cannot

as

she

purposes

part to the manifold

48 cents

this

investors, and the in¬

vestment

new

Vice-Presi¬
dents; and Bernard Mann, Secre¬
L.

Calif.—Joel
A. Klein and Mitchell G. Mann
such a depreciation of our cur¬ have
joined the staff of Daniel D.
rency.
We are all familiar with Weston & Co., Inc., 9235 Wilshire
what has happened in France. The
Boulevard, members of the Pa¬
government has changed 26 times cific Coast Stock Exchange. Mr.
since the end of World War II.
Klein was previously with Mutual
happen

institutions

coming

and

savers

Miltimore Life Trustee

Fidelity Building to engage in a

a

year,

I

In

life!

safe."

But with the loss of her husband

035,000 in debt securities;

been

two pounds of ham¬

which

will

stock

struction

Form Securities Firm

security 'check for $100

buy

burger

of

market

money

or

facts

she said "her money was

as

the

piece I would like to dis¬

the

cuss

face

Otherwise, it is redeemable dent that substantial deficit fi¬
In making the situation clear to
prices ranging from $52.75 per nancing, necessitating both Treas¬ this woman as to what was the
share if redeemed prior to June 1,
ury and Federal Reserve policies best course for her it was neces¬
1963, to $50.50 per share if ire- that will be designed to ease
sary to discuss and analyze her
deemed on or after June 1, 1973,
situation rin
money rates, will be accelerated
order to
gain her
plus, in each case, accrued divi¬ sharply during the balance of this
agreement that she should invest
dends to the redemption date.
year. As for the future it is inde¬ her funds where she would have
Net proceeds from the sale of terminable as to when a reversal
the most
regular income/ with

you

~ •'

..." '

•

week's

must

at

"BALTIMORE, Md.—The Balti¬

Nathaniel

Any one of the so-called lowpriced American cars with mini¬

,

economic

$50,

n.'j/

posite

$8,400.

$250,000.

clientele

pany.

engage

trimmings ,wbuld

par

its

serve

pre¬

preferred stock is not

new

but I believe so.

of what it is worth
today—a suit of clothes which now
sells. for
$100 would cost you

worth only 1/84

mum

A,

Coming Competition for Investment Income

Every business in order to best

or indirectly,
prior to June 1, 1963, at a
lower cost of money to the com¬
on

keep it."

Glickman

fate should

Service

cumulative

stock, series
share.

common

so,

:

,

Public

The

240,000

refundable, directly

given us?"
"A Republic, sir, if

replied,

Lerner

But the 1,000 franc note which
(was once worth $200 is worth so
i little today that a counterfeiter
'would
starve
to
death making
y.

these

issue of

Arizona

$2.40

joint
that on

are

group

an

per

The

Cardinal securities business. Officers are
Richelieu^ is the warning that any¬ Mende M. Lerner, President and
one who counterfeits one of these
Secretary, and Philip A. Cohen,
notes will be punished with forced
Vice-President and Treasurer. Mr.
colored

ful

$50

you

more

French

note, which bears a beauti¬

bank

1

this

of

corner

one

state and national

We believe that the overwhelm¬

you

French money

$200 in our money,

at

t

words, this piece of
which I hold in my
hand and'which was once worth*
other

In

Co., Inc.,
the

By JOHN DUTTON

Corporation

$30,562,- betting entirely in many cases lease, or a news item can be help¬
Well, we have kept it thus far.
000 par value of preferred stock;
Can we continue to keep it? Yes,
upon
a
"dollar" that will not ful to you in making a point}
and
$9,104,000 par value of convertible shrink, or that will grow larger better than any involved discus¬
by eternal vigilance. Will we keep
preferred stock; and $46,037,000 in purchasing power when all the sion of inflation money, etc. etc.
it?- Yes, I hope so. I not only hope

the black market.

90,000 in

best

commerce.

dollar and him,/"What have

change was five for the
I received 1,000 francs.
being

of

Boston

of this trend will take place.
and for the
To the investment salesman and
payment of loans
incurred for the investor these facts are far
aye possessed with high ideals,
construction purposes. Continuing
sincerity,; honesty, and courage,
from academic. They portend re¬
giid. that they have enough intelli¬ growth in the number of custom¬ ductions in
current
rates
now
ers served and increasing demands
gence to understand economic
being paid on savings accounts
for electric power and gas require
truths, when they are clearly and
and: also dividends disbursed cur¬
substantial expansion of the com¬
forcibly presented to them. / "T*
rently by Federal Savings and
We believe that if we present pany's facilities, estimated to cost Loan Associations.
Several
an¬
the truth with enthusiasm, with approximately $27,100,000 for the nouncements have already reached
last three quarters of 1958, $40,the press in various sections of
persistence and with energy, we
800,000 for 1959 and $37,100,000 the
will have nothing to fear.
country of reductions ranging
for 1960.
In this program, we invite the
up to
y2% per annum on thrift
The company is engaged in the
support of the members of The
accounts,
savings accounts,
and
generation, purchase and sale of this form of investment.
National Advertisers Association,
electricity and the purchase and
who through the medium of ad¬
sale of natural gas in an area ex¬ The Illusion of "Money" Security
vertising can exercise enormous
Can Be Overdone
influence on the thinking of this tending to 10 of Arizona's 14 coun¬
ties
and
covering about 40,000
So there will be no misunder¬
country.
' r
We must understand, however, square miles.
standing, there is no intention
For the 12 months ended March
that keeping our heritage of free¬
here to: deprecate the proper func¬
31, 1958, total operating revenues tional
dom is no easy task.
utility of the various forms
of the company amounted to $51,Tt ,is
of savings and thrift accounts now
said that as Benjamin
Franklin walked out of Conven¬ 811,000 and net income to $6,639,- so widely used by many investors
compared with $50,345,000 throughout the country. But there
tion
Hall
in
Philadelphia after 000,
and
$6,563,000 for the calendar are
people who have overem¬
signing the new Constitution of
the .United States, someone asked year 1957.
phasized the use of these invest¬
Giving effect to the sale of the ment media to the extent that

/

The

recovery

can

ing majority of American people

place and not on Capitol Hill
Washington,
"" /

ket

their local,

chambers

things govern¬
ment can do to help but the cure
must come primarily in the mar¬
;in

political

accomplish this through the media
of

are

opt

carry

effective

of

ferred

of business.'

solved

reductions and any form
price rigidity tends to. prolong

There

they

They must quit thinking of pqlitics as a dirty word. They must
either get into politics or get out

by price
of

if

"

buying.
usually

of

program

of

Company

action.

spiral which has been discourag¬
are

shares

of

of govern¬

they must develop and

&

June 18 offered

ment which is hostile to business,

tivity

Recessions

First

Blyth

,

Chamber

reverse

ing consumer

The
and

*

.

Securities Salesman's Corner

Public Service Pfd.

of the United States is

businessmen

want to

said, the best

Boston-Blyth
Group Offers Arizona

socialistic

Business and Politics

That

instead of spurious.

As* I have

First

onrush-

an

Capitol Hill.

on

Commerce

recession if the cure is to be

a

real

a

eco¬

managers

/ "/

road out

easy

our

the welfare state —have
right into Congressional

moved

members of the/ labor
force- unemployed.1 And they re¬
mained unemployed until the war
bailed us out. • royal,

of

against

union

of

phy

million:

There is no

tide

in for

we are

preserve

committed to the political philoso¬

still between eight and ten

were

to

system

Labor

dollars worth twice as
dollars today — there

—

battle

69

(2771)

had

required no care,
the

feeling

that

(Special to The financial

Chronicle)

Calif.—Sally
joined the staff of

SAN FRANCISCO,
C.

Stapp

has

Associates Incorpo¬
Montgomery Street.

Mutual Fund

rated, 506

<50

The Commercial and Financial Chronicle

(2772)

Continued from page

house,

11

The

people who sell
appliances.
Thus, the appliance manufac¬
turers have tried to meet the chal¬

electrical

of the marketplace with
better products, larger and more
efficient facilities, lower-cost dis¬
lenge

increased

sharply

tribution,

ad¬

vertising and sales effort, liberal¬
ized credit, bargain prices, and—

sharply reduced
profits. Yet unit sales in 1957—
a
year of record levels of eco¬
nomic activity — were at levels
disappointingly below 1956 or 1955
the

in

process

ing, and continued investments in
capital
improvement
and
ex¬
pansion, during the recessionary
swings of the business cycle.
It
is my opinion that these are pre¬
cisely the times when an extra
marketing effort pays off best,
and when capital improvements
and expansion can be carried for¬
ward at the most favorable

average

Electric's

General

—

eight-year

The

volume.

by their judgment as to what is
the right course, but also by what
they feel is required to keep them

Shape of Things to Come

than the

sumer

They Mast Help Themselves!

to these questions. Their
are determined not only

answers

in

Upturn," for example, is a com¬
pany-wide effort to build sales and
jobs not only through increased
marketing effort, but through the
efforts of every employee, every

is

important that their ansbased
on
what truly

be

swers

■

represents

in¬

balanced best

the

terests of all

citizens, and not the
interests of special-interest blocs.
Consider the political activities of
just one special-interest bloc, for
example.

prices.

"Operation

"The interdependence of nations implies that any
lagging part of the world economy holds back every
other.
Conversely, to the extent that the lessdeveloped regions participate fully in world eco¬
nomic growth, the entire free world will benefit.
Markets will expand, both for raw materials and
industrial products, and an increasing range of
human aspirations will be satisfied.
We cannot
achieve a community of free nations if the dispari¬
ties of opportunity for their peoples are so vast as
to preclude any common experience. The ultimate
objective of all economic development is the wellbeing and happiness of the individual and the basic
unit of society which is the family. The future
peace of the world and the achievement of some
of our deepest values depend on the sustained ad¬
vance of the less developed regions in cooperation

office.
It

The labor unions this year
be

the

will

expanding both the scale and
variety of their political ef¬

forts

along highly practical lines.
They will have card files on vot¬
ers and even bigger files on the
candidates; they will have door¬
bell ringing and coffee hours in
behalf of favored candidates; reg¬

growth rate of 3% a year will not supplier, dealer and distributor—
be enough to enable either the, to deliver better values and better
electrical
manufacturers or the service to our customers. Such a; istration drives, followed by elec¬
program now will not only help
electric utilities to achieve their
tion-day
telephone
reminders;
Frankly, this is
The

inforcements.

call for re¬

a

manufacturers

intensify their efforts, but
their most strenuous efforts

will
even

cannot

Both manu¬
utilities must build

enough.

,be

facturers and

their sales and advertising ef¬
forts in this field, and take what¬
ever
other imaginative steps are
up

necessary, to persuade residential
customers that there is no better

the

stimulate

to

goals for the years ahead.

should

help

long-term

build

to

electrical

in

momentum

but

economy,

sales; and here I refer to both the
curve and the curve of equip¬
Other electrical

ment sales.

ufacturers

sales

also

are

undertaking

job building programs,

and

and utilities are

tying in with both

manufacturer

the

man¬

efforts

the

and

community efforts to stim¬
ulate renewed
business activity.

local

these

investment they

If

to "live

through successfully, and the real
gains are then consolidated and
pressed forward, this industry will

could make than
better—electrically."

"

whose adver¬

Electric utilities,

expenditures in
the rpostwar years have dropped
to 1.6% of gross revenues, might
tising

sales

and

the

consider

well

advantages

of

carried

are

programs

actually emerge from the present
recession stronger than ever.
It is times like the present that

restoring

separate the truly enterprising in¬

tures of

dustries

the pre-war expendi¬
2,5% to 3% of gross rev¬

in

and

enues;

many

companies

higher percentages are justi¬

even

from

float along
of economic

that

those

simply

in the national stream
activity. To reach the

In view industry's high goals, it is man¬
number datory that both manufacturers
and
utilities
demonstrate
their
of competing uses for the con¬
sumer's dollars, such advertising spirit of enterprise more aggres¬
and sales expenditures would rep¬ sively at the marketplace.
resent a prudent management in¬
Political Environment.
vestment by an industry that aims
A third critical area in which
to.grow twice as fast as the econthe future is being shaped now is
omy as a whole.
fied by the opportunities.
of the rapidly increasing

-

in

halls

the

of

Congress

in

and

'

Competition of Gas
would

I

the

state

legislatures, and wher¬
political climate of the
future is taking form.
Solving the technical, market¬

candid,

than

less

be

the

ever

Iiowever, if I left you with the
impression that I consider under¬
sized advertising budgets as the

•

ing, and other familiar business
problems of the electrical indus¬

only obstacles to residential load
growth. The most important sin¬
gle obstacle to the achievement
of the industry's residential .load

try will not alone assure a bright
restrict

so

conditions could

Political

future.

the

vigor of the busi¬

system that the
objectives is the aggressive com¬
national
economy
would never
petition of the gas industry.
It is obvious that the gas in¬ reach its magnificent potential in
dustry
has, developed
a
tre-, 1979. The shape of things to come
mendous
momentum
in
recent 10 and 20 years from now is being
determined by political decisions
years, and the electrical industry
enterprise

ness

will have to put

drive

sales

new

ous

forth

on

tremend¬
to compete
a

Shall
to

with it successfully.

if the

example,

the

these:

of

inflation?

Are

wasteful
spending programs really the best,
route to a sound resumption of
cuts

tax

and

the national advance?
Will

utility

its

even

the

swing
used

customers, the customers
electricity should be offered

gas

of
as

an

recessionary
business cycle be

present

the

excuse

to

funnel

an

larger proportion of the na¬

tion's economic activities through

polls and baby
voting housewives.

the

who

people

the

run

views.

at

the opportunity they
embracing is generally with¬

manpower,
are

in

the

traditional

bounds

American" political
issue

real

here

special-interest

action.

The

whether

is

any

should

group

achieve such tremendous political

that

power

imbalance
cal

is

just

happens

officials

to

who

This

be

public
before

bow

to

interest.

politi¬

the

that

so

forced

special

serious

a

nation's

the

structure,

interest
a

it produces
in

time

those

support

it

union

program

a

big government, big taxes, and
increasing government encroach¬

others in determining
the political climate of the 1960's
and the
art

1970's. It must be met by

equally

determined, equally
* equally
well
effort
on
the part of

practical,

and

mounted
those

who

hold

that

the

whole

if

But

industry
expects to coast along at its pres¬
ent pace in advertising and sales
promotion, it is to be questioned
whether our mutual objectives in
electrical
Such

load

goals

be

can

have

sales

to

realized.

because it

ment

is

trates

attention.

mitted,

But

age

if time per¬

mercial, and rural markets.
is

question whether it

appropriate. to

creased

speak

of

in¬

expenditures for market¬




provide

a

investor-owned

electric

the

initiative, eventually

to

stunt

and

cripple

man¬

the

system?

^

of

the

of the

urgency

willing to extend this Con¬
for

ideas

of

so

thorough exchange
nation's atomic, let

a

011

policy. For this portion of
Conference, invitations would
other

the

atomic power reactors.

The dele¬

discuss

and

papers

on

as

it

moves

Atomic

and

not

by

the

growth

of

.

In

Let

past, the businessman
have felt that such political

ular

Atomic

big

Energy

challenge offered
for example.
Here is a development that will
have profound effects on the future
energy,

of the electrical

national

industry and the

economy.

Congress

In

1959, the

will

undoubtedly re¬
write the Atomic
Energy Act of
1954.

It

is

reasonable

whatever

tion

emerges

to

enabling
will

They

Non-Partisan

now.

in the labora¬
tories and the marketplace.
Let us work to have the capacity
in place and ready for each new
surge of national growth.

ployee,
munity
with

business—customer,

the facts

about

to

This

on

As

a

a

can

and

should

private citizen, the busi¬
must

work

for and

nessman

tribute to the party of

dates that best represent his

sonal

energy

for

years

to

come.

"the

proper

within

the

framework

of

this

country's
traditional
economic
system. As you know, the indus¬
try is now presenting many con¬

tradictory positions.
We in General Electric
to do

are

eager

share toward the devel¬
of a constructive

our

opment

long-

policy that is founded firm¬
the national interest. We do
not pretend to have a
ready-made
range

ly

on

answer

to the
many

questions in¬

catalyst, to bring forth the best
thinking of the industry 011 this
important subject.
At the suggestion of

ity

executives,

manv

General

util¬

Electric

Congress, in the capital buildings has announced a Third
Utility
in the state legislatures, in the
Executives' Conference at Woodcity hall and the county court > side,
Calif., on the pattern of the

per¬

point of view. I emphasize
party of his choice" because

there

are

high-quality candidates

in

both parties. The best way in
the long run to assure good gov¬
ernment is to have men of sound

and

independent judgment in each
party.
This

discussion

of

the

;

Exchange
Names Public Advisors

men.

Scientists
what

will

can
try to predict
happen in the labora¬

tories; economists
agers can

in the
can

named

sales

around

with

Allyn,

C.

Arthur

year,

partner of A. C. Allyn &
Chairman of Midwest's
of Governors, announced.

ad¬

to the six-man

Newcomers

visory group are Horace A. Shepard, Vice-President and director,
Thompson Products, Inc., Cleve¬
land; Ben Regan, President of
Nationwide
Food
Service, Inc.,
Chicago; and David M. Kennedy,
of the Continental Illi¬

President

National

nois

Trust

and

Bank

Company of Chicago.
Goodrich
Northwest

Lowry, President of
Bancorporation, Min¬
a third
Edward
of Selected

was named to
consecutive term, as was

neapolis,
P.

President

Rubin,

American

Shares,

Inc., Chicago.

Chairman
Mississippi River

William G. Marbury,
of the Board of
Fuel
to

Corp., St. Louis, was
second

a

Function

named

consecutive term.

advisors, who

the

of

board of gov¬
ernors, is to present the viewpoint
of the public in formulating Ex¬
change policies. They cannot be
members or nominees of member
are

selected by the

firms.

man¬

Now With Sutro Co.

a

(Special to The Financial

sat¬

it.

SAN

Chronicle)

Calif.—Wil¬
Jr., has be¬

FRANCISCO,

liam

Wehrmeister

come

affiliated with Sutro

But the future cannot be math¬

ematically determined

the

to

Exchange for the

Stock

and

Board

try to forecast the trends
moon

been

have

advisors

public

senior
Co.

Six leading

—

executives

Midwest

marketplace; and politicians

promise the

ellite

and

111.

CHICAGO,

business^

political

challenges has led us to my final
point: that ultimately, the future
is being shaped in the minds and
hearts of

build the

to

Midwest

building support for those candi¬

of

work

us

public opinion that will
preserve and enhance the vitality
of free enterprise,:, in the service
of a free society.
*

con¬

his choice,

ground rules for the development
atomic

be

non-partisan basis:

assume

the

issues

ability of business

the people of the United

serve

States.
done

those

let

And

climate of

em¬

share owner, and com¬
neighbor — is provided

that affect the

progress,

coming

Education

legisla¬

establish

are

a

with the

the

atomic

by

part of his reg¬

manager, the businessman
must see that everyone associated

Pattern of Development

Consider

not

assignment.

As

of

were

sell
the

accelerate the

to

work

us

of

pace

energy

the

here

passing troubles of the day.

era.

is only one of
maiiy issues that have great eco¬
nomic and
political significance
for the business community and
the public it serves.

government.

Challenge

toward the atomic

advance,
full share

our

invest, produce, and
confidently,
regardless
of

gates will have an opportunity to
hear

its

work,

of

manufacturers

all

about the future envi¬
today. Let us plan,

bring

sioned

also be extended to the executives
of

national

the

to

resolve to do

us

to

with

about,

come

vital

the

energy

the

matters

volved, but perhaps it would be
helpful if we could serve as a

The people's representatives in

tric is

ference

may

of
business
enterprise and individual freedom,
encouragement

uncontrolled, poisoning the econ¬
omy with inflation, special privi¬
lege. coercion, and restrictions on
productivity and initiative?

manage¬

a

may

is

Because

atomic power issue, General Elec¬

by

Will monopoly union power be
allowed to run its selfish course

similar challenge would
be found in the industrial, com¬
Some

energy

American business

critical point

a

concentrated

people

present tax system,
which penalizes success and frus¬

speaking of the
challenge in the residential

needs

see

Will

been

that

the

utilities wither away, replaced by
Federal power plants?

can

area

atomic

Will

the residential customers.
I

of

second chance for those who want

only be achieved
by selling the concept of all-elec¬
tric living to the vast majority of
"

income

the

taken in taxes?

electrical

the

faults, is far superior to anything
produced by a centrally directed
society.
In this great electrical industry,

public interest will best be served

of

particularly if it vigorously pro¬
motes its natural advantages.

does

conducted in 1950 and 1954.

any

goals and methods for the
development
of
atomic
energy

product is produced for
government, and that one-quarter

utility Conferences the company

,

forces hostile to business may out¬

weigh

national

has nothing to fear—

the inhabitants thereof—at least in
colonialism.
7' in¬

the
technical, economic, and political
problems of atomic energy. It is
ment on business. The future de¬
hoped that an industry-wide con¬
mands less special-interest poli¬
tics and more politicking in behalf ference, in this setting of inves¬
tor-owned atomic energy facilities,
of all the people.
will help to develop a common
The
political
challenge from vision for the electrical industry
of

cal industry

Is it not

upon

the absence of 19th century

of

This is why, in the
public in¬
terest, it
is
essential
that
the
spokesmen for industry agree on

the central government?

advantages. In
the electri¬

largely

their tech¬

of

some

niques of using union machinery
to
provide
political funds
and

enough that one-fifth of the gross

special

same

Maybe, but let us not forget that "sustained ad¬
of the less-developed regions" depends Very

vance

\Yhile there may be raised

eyebrows

such fair competition,

the

Special Studies Project of the Rockefeller Brothers
Fund, Inc.

unions have every right to try to
build support for their political

that

offers special inducements such as
free installation or free service to
for

as

government attempt
present recession by

doses

illusory

special
responsibility to see that their
customers truly have a free and
fair choice between electricity and
For

the

cure

massive

The utilities who offer both gas

and electric service have a

gas.

such current issues

Now

with the industrialized nations."—Panel 111 of the

the

to

sitters for

industry

load

rides

even

Thursday, June 19, 1953

.

.

trying to come up with

are

answers

.

rigidly
controlled.
In a free society, the
future is shaped by the character
of the people.
Each of us has a
different picture of the future he
desires, and none of us can have
his way entirely.
Yet the faith
of the free society is that what

& Co.,

or

460
of

members
and
Pacific

Montgomery Street,
the

Coast

New

York

Exchanges.

Stock

Wehrmeister

was

Irving

Lundborg.

Hooker

&

Fay.

formerly

with

Co.

and

&

Volume

187

Number 5752

.

.

.

The Commercial and Financial
Chronicle

61

(2773)
Continued

from page 21

state that the recent

actions
System

Price of Gold and Gold Outflow
example, draws a conclusion that
the
price of 'Sold should be
trebled .-.because

dollar

prices

commodities! have

manw

of

Treasury.-If the rest
world has

free

thlt^he'de^lneln^w^M
5 wa^n S 0«set hfagfh^

state

actions

of

the

Reserve
derision?of ttif

Federal

a

price^e'ases6 wTcofeleC

\° ""S*

getting the cart before the

vears'gwf its g^ld'base outPof'the United"^ tl^ g°M fr°m th"
excessfve rise ° gold We and
Treasury.
.
Sinn Tf
KU ;SoV^
be related
and

the

w

up

W In 1957 many important couritries of the free world suffered a

m-h

ni'wllp

pnlH

to

marked

u

toxoid

stimulation

prrnrmous

tn

substantial deficit in their balance

•

commodity prices
every time com-

payments, in part because
pVPPCJ imnnrtc rTnP +n rinmPstiP

it would

rose

cease

n

meaning as an ofh-

cial
01
of

standard.

currency

The

fixed g
ea cold p
u price is 10 cnecK
ce is to check

ai y
anv

credit

excessive

because

and

expansion

comparison

ri

the

gold

^

sterling. By the

inflatinnarv

been

in

brought under
major foreign

most

countries and the financial

""^^ ^^pound sterling wp not
For 1
se

the price

of gold dramatically at
this juncture would be to
destroy

com-

,

balance

of

gomg to be

reas°ns

payments

price

painfully

had

and

r!htf™T!rf
Ration today

legitimate

a

inequitably

baiely masteied.

is

t0

longer, lease

de-

life.

on

•

^ "

.

.

th!
rest

0f the free world with the United

on current

s

increases

the

of

world' In the 1930 gold States improved both
^th^ 1 QSO's^prdd account (since excess

western world.
western

a

nres-

tne year, inflationary pies

foreign

many

imports

countries

of

financial

equilibrium)

and

on

eaP'tal account (because the capi-

tal that fled foreign countries, and
in particular the United Kingdom,

started'lto..return).; As

result of

a

With regard to foreign demand these
changes, the flow of funds
for our gold and the need to
pre- between the rest of the free world
vent lack of confidence in the U. S. .and the United States was re-

dollar, Senator Robertson pointed

versed; the foreign countries that

out to

had

gold

the U.

stock

S.

of

Senate

the

that "the

United

States

Treasury declined by $611
million
and

between

April

clined

16,

Some

the

1958,

further

end

and

since

observers

1957

of

has

that

have

dedate.

suggested

that the foreign demand upon our

gold might indicate

a

growing dis-

trust abroad of the stability of the
American dollar.

"I

asked

Federal

the

Chairman

Reserve

comment

Board

of

the

for

his

this matter, and I ask

on

to

ord

at

this-point.

"There
letter

being

was

objection, the
ordered to be printed

in the Record

no

follows:

as

regain

inquire about the decline in
gold certificates held by the Fed-

you

eral

Reserve

System and

explanation

an

that decline

of

the

ask for
effects of

the current credit

on

situation.

stock

Federal

Reserve
tem

1957

by

$21,269

thus

of

the

normal

conse-

in

and

Treasury

United

buys

gold,

credit

Reserve

to

to

ceeds
held

redeem

by

banks,

in

banks.'

certificate

smaller than the de-

was

in the

United

States

Treas-

A

sale

16, 1958.

"Apart

from

of

in

of

amount

bank

of the

that

gold

sale in

them

transfers

banks; conversely,

of

to

a pur-

from the United
generally reduces
bank deposits and bank reserves,

gold

since the purchaser generally pays
the gold by drawing on his
account

with

Federal

member

banks.

Reserve

If

System

wishes to counteract these effects

to

take

measures

to

reduce

it has
bank

domestically mined gold, the vol-

reserves
(e. g., by open-market
ume
of which is negligible, the sales of
Treasury bills) in the case
changes in the United States gold 0f an increase in the United States
stock invariably reflect gold purgold stock; and to expand bank
chases from, and gold sales to, reserves (e. g., by open-market
foreign monetary authorities and purchases of Treasury bills or by
the International Monetary Fund,
reducing member bank reserve
When the rest of the free world
requirements) in the case of a deexperiences a substantial deficit dine in the United States gold

in

its

balance

the United

of

payments

witf^ stock.

States, it tends to




re-

the

foreseeable

future would bring the gold-certificate

holdings

Reserve

the

of

Svstem

Federal

down

Sborhood Tf

to

the

the

statutory

minimum.
"t

hone

that

this

questions. Let
that

more

ments

of

somewhat

answers

"To

this

extent

it

is

correct

to

"It

is

for

from

international
gold

are

once

move-

in

necessary

S^o mfhitaifthe functions
international

the

an(p that their

gold

effect

iposition of

gerVe

the

on

re-

banks

our

of

standard;
can

easily be offset, as far as necesSary, by the policy tools available
the

+0

Federal

Svstem."

Reserve

Sincerely

yours,

Wm. McC.

Martin, Jr.

Robertson's Conclusions

of

the

upon

than

more

.

J"\

Two - With Dewar

SAN

DIEGO,

Chandler

tax

at

(Special to The Financial Cheqnicle)

,.

our

offices

securities business.

;

,

with

Village Road to engage

and

Calif. —Guy

Paul

associated

now

Company,

First

Building,

W.(-Lines

both

National

&

Bank:

previously

were

with James Kyle

ara

Dewar

with

Company.

\

the

to

us

plan

current

will

a

Valley Securities Opens

recovery

recession

prevent

inflation

which

will

in

a

at

home

prevent

further

complicate
problems."

our

MORRISTOWN,
Securities

loss

formed

with

of

a

has

beer*

the

offices' in

Commerce

in

son

Tenn.—Valley

Corporation

uncon¬

abroad of confidence in the Amer¬
ican dollar which, in

Bank

Building to engage

securities business. Gus Nel¬
is

principal of the firm.'

a

economic

►
•.

:•

$39,587,000 Municipal
Of Metropolitan Toronto

V,

S

«

n

^

'•"i

•.

\

VJ

f

Debentures Marketed
An

by

underwriting

Harriman

Ripley

&

offered

June

on

19

Co.,

an

child die

a

Jf

headed

group

and the Dominion Securities

Inc.

of cancer

Corp.

issue

|

of

$39,587,000
debentures
of
The
Municipality of Metropolitan To¬
(Province of Ontario, Can¬
ada).
The
offering consists of
$3,800,000
2 y4 % -4 %
instal ment
debentures, maturing July 1," 1959
to 1973, priced to yield from
2.25%
to 4.00%, according to
maturity;
and
$35,787,000 of 4%
sinking
ronto

fund debentures due July 1, 1978
which are priced at 99.25% and
accrued

"It may be noticed that Chair-

Corporation

Green
a

highly important, there¬

fore,

and

ties

>v

"With

your

emphasize

me

under

consumer
buying run¬
ning at the rate of $280 billion a
year, each 1% price increase rep¬

-

technical discussion

disturb¬

turn, would

as

31

no'danger that'gold

in

interest,

yielding more
Principal of and in¬

than 4.05%.

man Martin says The loss ol our

terest

S_d_
more

able in United States funds.

on

^

balanced

than

■

^

by

in¬

an

of

crease

$832

and

move¬

ments to
mal

to

nor¬

efforts

other

of

nations

balance

their

States.

Last

foreign

year

inflation
Sen. A. W. Robertson

the

This
ciai

sent

year

de-

stabilized
abroad

"Mr. Martin

have

Federal

offset

can

has

bank

says

there is

movements

credit
no

in

to

our

make

and

he

danger that gold

the

The

forseeable

at

fu-

"Nevertheless, Mr. President, I
believe we should not overlook
the fact that the current movement of gold is out of the United
States; that the privilege of exchanging American dollars for
gold, which is denied to American
citizens, does reduce our bank rebased

on

them, that if inflation abroad last
caused gold to be sent to this

year

country, inflation here could
cause it to be sent out again; and
if

carried

on

to

the

extent

and

103%

which

foreign holdings of American dollar exchange would make possible, this movement could have
a serious impact on our economy.
"A recent tabulation of pending
spending
plans,
including
one
made by the Chairman of the
Federal Reserve Board, indicates

...

and

plain to

are

redemption price of

accrued

interest

and

well

me

It's
for

mak•

again, Doctor?"

terribly hard
doctor who

a

in

see

her eyes: "Can't you

and after July 1, 1973,

initial

an

.

.

.

even

tragedy

sees

declining

enough

The

fade from the sunlight of life—,

premiums
thereafter.
sinking fund is designed to
provide funds to repay the sinking
fund

debentures

turity.

full

in

at

The

in

Municipality of Metropoli¬
was
incorporated

Toronto

Ontario

1953

which

statutes

enacted

provided

for the
federation of the 15 municipalities
in the Toronto Metropolitan Area
for

certain

financial

and

other

The City of Toronto is
the focal point of the area which

purposes.

approximately

covers

victim of

a

child

cancer.

We had succeeded

in

pro¬

longing her life by many months

non-callable.

are

a

to watch

...

ma¬

The instalment debentures

240

square

miles.

—thanks to recent advances in
the treatment of leukemia.

But that's not enough! Can¬
is

cer

day

disease that ranks to¬

a

as

the Number 1 diseaso-

killer of children. We
we

can

must... find ways to

it, and win

over

.

Hill and A.
come

—

Kenneth

it

Research, supported by tht

Let's

W.

Keith Reed have be¬

affiliated

with

»

is

striving towards that goal.

(Special to The Financial Chronicle)

Colo.

.

battls

American Cancer Society,

Two With Inv. Service
DENVER,

credit

Justice

sinking fund debentures

callable

minimum.

the

of*.

isolation hospital.

will bring gold certificate
holdings of the Federal Reserve
System
down to
the
statutory

and

sewage,

the words were,

ture

serves

to

this child of
She was too weakeight. But
to speak

under

stabilize

supply,

amounts

Administration

con-

Reserve

still

and

needed

pay¬

waterworks, roads and
pavement reconstruction, hydro¬
electric systems, local
improve¬
ments, parks and recreation, lib¬
raries,
home for the aged,

re¬

changes in

available

our

varying
schools,

tan

also indicates

the

are

finan-

that trend,

fidence that
Board

be

gold to this country,

more

conditions

versed

cl

pound

might
valued

a n

that

rumors

the debentures

Net proceeds from the sale of
the debentures will be applied in

dollar

payments to
the United

it

gold to the

of gold sales and purchases,

transactions

1957. There is
movements

adjustments

States Treasury

the

and April

D£c'

note

gold supply by policy tools which

Treasury generally

the

proceeds

way

ury, which increased by $832 mil1957 and declined by $611

1957

1958

oh

mem-

position of the

States

to

j0r

of

16

46 3%

affect

also

movements

banks.

chase

end

April

to

gold stock, however, because

member

the

on

which

Reserve

decline

reserve

the

between

liabilities
compared

deposits?-and

gold certificates

Federal

recent

holdings

stock of the "United States Treas-

million

hnlH

of

the

Treasury's deposit account
with
a
corresponding
amount. When the Treasury sells
gold, it generally uses the pro-

a

lion in

Reserve

40 5%

the

increases

corresponding changes in the gold

to

Federal

goi^ certificates amounted

the

deposits and bank reserves, since
the seller of gold generally useS

proximately

<;innP

since, ? edeJ.a* Kesei^e hold-,

•

ings 0t

it

certificates

gold

made

price

the

As

donations

trolled

«on

be

foreign-aid program.

at present aftect the credit situa-

States

follows:

as

and

that

generally
replenishes its dollar balances by

ber

McC. Martin, Jr.

Ke-

MADISON, N. J.—George Pillsbury has formed Madison Securi¬

in

time

ing to foreign nations which ac¬
quire large sums of American dol¬
lars through our
purchases abroad,
the spending of American
tourists,

manner

1958.

in the

System,

serve

United

W.

reaeiai

both

"Changes

be¬

re¬

asan]st

Re-

Form Madison Securities

55

inflationary

same

serve notes and deP°slts does not

gold stock affect the gold certificate holdings of the Federal Re-

and

flected ap-

afs

gold

Federal

he

declined

lion to $21,589
million. These

against

in

1957

million,

April 16, 1958,
by $496 mil¬

certificates

defi¬

a

and at the

maintaining

reserve

attributes

1957

tax cut and

a

cit of from $15 to $18
billion with
a tax cut. A
deficit of that magni¬
tude is bound to be

maintaining

01

balance of international payments
of the free world be¬

"Gold

tween the end

of

International

changes

lion without

- $2 billion.

tween

the

of 1 9 5 7 and

problem

1J?P10Dlem

of the rest

mil¬

lion to $22,085

changes

the

lion from its free-gold balance
the gold-certificate account.

million from

«The
,.

;

v

the statutory 25%

conversely,

the Treasury transferred $100 mil-

$816

Reserve System.

in

ury

in

and

started

possibility of a deficit at the end
of the next fiscal
year of $10 bil¬

achieved by somewhat less ex- resents an invisible
pansionary actions of the.federal American consumer

million

cline

Sys¬

rose

and

were

quences

The

"The gold-certificate holdings of

the

1957

Monetary Fund in 1957, now sold
a large part of this gold back to
foreign monetary authorities. The
changes in the United States gold

Federal

"In your letter of April 21, 1958,

them;

countries

issuing
Martin's Letter

in

reserves

would have been

ease

the United States Treasury, which
had purchased gold from foreign

unanimous consent that Mr, Martin's reply be printed in the Rec-

lost

degree 0f

were

by. the restoration of

^58 th"same

States gold stock in

to

recognlzfd ?hat. ®e'

^

a

due

expanding devalua-

, th

control

years,ago

flight

™

? ,?

sures.vhad

of

position, today with 20

capital

J

.tlon 0f the pound

rising commodity prices
rising cot 11 otuty pxices.

"Any

of

use

ac-

SKMiW

of
in

? imports due to domestic inSwilationary pressures and in part
to have use or
moditv prices

taki

Svstem

hTt^gold bee^n^'decfin^ in" the^United

total, of its dollar gains

n

to

offset the
contracting effect of the
in the United
States gold

Reserve

This is

a

Reserve

in part
necessary

were

substantial surplus in.
System since the
imbalance of payments with the
Federal'

the past 20 years or since the

over

of the

expansionary

Federal

decline

plenish its dollar holdings bv selling': gold to the United States

trebled

the

of

Investment,

Service

Co., First National Bank
Building.
^

Peters, Writer Adds

give...boldly, gen-'

erously to the American Cancej

Society Crusade
eliminate

this

.

and help

250,000

e/o

Americans

this

alone.

Send your

(Special to The Financial Chronicle)

.

enemy
which will take the lives of mors

than
year

DENVER, Colo.—Olin S. Shep-

.

mortal

your

gift to CANCER*

local post office.

,

} j

pard has been added to the staff
of

Peters,

Inc.,
was

Writer &

Company.

'

1

Christensen,

724 Seventeenth Street. He
formerly with Kohlmeyer &

AMERICAN

*

1

CANCER

With Russell Inv.
(Special to The Financial Chronicle)

DENVER,
Oaks

has

Russell

Colo.

become

—

Darrell

affiliated

Investment

Co.,

L.

with

Boston

Building. He was previously with
H. Carroll & Co.

SOCIETY
o

>

82

Financial Chronicle

The Commercial and

(2774)

.

.

.

Thursday, June 19, 1958

A

Continued

Fall River Electric

from

to
o

The State of Tiade and

Offered to Investors

neglected furnaces back into operation.
night operation.

Public

offering

$3,000,000

of

Halsey, Stuart & Co.

needs

Inc., Dick & Merle-Smith, and R.
102.108%
and
accrued
interest,
to
yield
4.25%.
The offering firms won
award of the issue at competitive

the

over

in

occur

W. Pressprich & Co. at

week's

issue

Russian

his

on

observations

steel plants and iron ore

the-financing will be used by Fall
River Electric Light to purchase

Institute.

$1,100,000 debenture bonds and
$950,000 par value of common
stock of Montaup Electric Co. of

should

Russia

Utilities Asso¬
ciates, conducts its business en¬

sidiary of Eastern

-

.

64.4% of the utilization of the Jan.,, 1958 annual capacity of
140,742,570 net tons compared with actual production of 64.0% the

reports

on

week before.

~

-

-

-

-

-

-

-

-

-

pace,
•

-

when that level

'

/

was: '

li ;*I

"Ward's"

past week's production increase
gains by General Motors and Ford Motor
Co. Although Plymouth boosted scheduling, week-long closedowns

.*

Beil .&
Alan J.

weeks

of

six-day

Previous

April,

316,503;
489,357.

"

.

,

volume

last week

reached

an

estimated

17,870

units,

000,000 kwh. above that, of .the week ended June 16,1956.

;

1958, were

rose

slightly

in

May,

reversing

an

Output of the nation's mines and factories
127% of the 1947-49 average, the Federal Reserve
reported.
This was one point above the April level,

though still 17 points below May, 1957. The board credited the
upturn to a "small gain" in activity in durable goods industries,
which have suffered most from the slump.

Robert

—

Co. has opened a
branch office at 1867 Gulf to Bay

direction of

Boulevard under the

Jlarry .V. Wilson.

.

New Ira Jiaup*

.

Loadings for the week" ended

corresponding week inT956,r

Automotive

Haupt

branch office
at
433
Main Street under the
direction of Howard Alexander.
& Co. has .opened a

Jobin ,& James Branch
TAMPA,
Investments

Fla.—Jobin & James
Inc. has opened a

branch pffice at 3336 South Dale
Mabry binder .the
direction of
Edwin M.

Jones.

New G. A. Saxton Branch
G. A.
& Co., Inc. has -opened a

WATERBURY, Conn.
Saxton

—

branch office at 85 .Central Ave.,
under -the management of Down¬

ing A. Reinbrecht.\

New Tegtmeyer Office

tion total of

BILLINGS,

Tegtmeyer
branch

Mont.

—

& Co. has

office

in

the

Wm.- H.

opened

a

Northern

Hotel -under 4he -management

of

A1 E. Burgan.

Now R. J. Arnold & Co.
SQMERVILLE, N. J.—The firm
of Investment Planning Co.,

North Bridge Btreet

has been

changed to Richard J. Arnold &
Company.

With Dale R. Hill
.(Special to The Finwcial Chronicle)

PUEBLO, Colo. — H. Ben
Weindling is now with Dale R.
Hill and Co., 114 West Ninth St.




-

/•

V
1958,
the

as

i;1'.'.

'

i

output totalled 81,983 units and compared with

The past week's produc¬

of

crease

and trucks amounted

in¬

previous week's output,

above that of the

units

9,966

to 99,853 units, or an

"Ward's."

states

Last week's

output increased above that of the

car

previous

8,287 units while truck output rose by 1.679 vehicles
during the week. In the corresponding week last year 125,372 cars

week

by

trucks were''assembled.

Last week the agency

Canadian

17,370 trucks made

were

This compared with 16,191 in the

in the United States.

22,748

'

reported'there
r;

a year ago.

"

•

previous
* *

*

period

output figures for last week and the prior

reported by "Ward's."

••

current

production reflects demand generated by con¬
struction activity, replacement of depleted inventories and hedging
against a possible price rise. In some cases, it also reflects a mill's
desire to save money on semi-finished steel by turning out as much
as
possible before labor costs go up, according to this trade
journal.
District rates in St. Louis last week stood at 95.5%

of capac¬

from the previous week; Wheeling at 75,
at 72, down 2 points; Chicago at 68, up 0.5
down 2.5 points; Cincinnati at 61, up 1 point;
down 6.5 points; Mid-Atlantic at 60, up 2
59.5, up 0.5 point; Buffalo held at 53.5%;
Youngstown at 50, up 1 point; Cleveland at 43, up 6.5 points and
New England at 41, up 1 point.
Although they are elated by June operations and sales reports,
steelmakers expect them to slump in July. They are afraid pro¬
duction may drop to the April level or lower.
Right now, the
books look poor. Some reasons for the expected decline are that
several automakers, possibly Buick, Oldsmobile and Pontiac, will

ity, down

1.5 points
up 1 point; Far West
point; Detroit at 65.5,
Birmingham at 60.5,
points; Pittsburgh at

their plants

car

cars

Lumber

Shipments Rose 4.3% Above Output in the
Week Ended June 7, 1958

steel

for

-•

-

week ended June 18,

(revised) in the. previous week.

73,695

not

down

.<?

Last week's

has increased by 35%. If operations
rate, June's output may top January's
6,750,000 tons, this trade weekly added.

shut

production Jior the

/

1958.

year

Output
was about-1,725,000 net tons of steel for ingots and
castings, the highest of any week this year. Since hitting a low

Better

-l

industry completed its two millionth automobile of the calendar

week and

the

-w:->L~

*

-;

according to "Ward's Automotive Reports," rose by 1122%

and 22,748

at

1958, totaled 612,715

Passenger Car Output Climbed. 11.2% Last Week

furnaces

continue

June 7,

decrease of 120,762 cars Or 16.$%* below the corresponding
1957 week, and a decrease of 174,360 cars,-or 22.2% below the

cars, a

Steelmaking scored its seventh consecutive advance last week
operated at 64% of capacity, up 3.5 points, "Steel".
Magazine reported on Monday last.

as

point in April, production

Branch

STAMFORD, Conn.—Ira

Scheduled to Increase to 64.4% of Ingot
Capacity This Week , \

I n

revenue.'i freight for4the week ended June 7,
83,168.cars or 15.7% above the preceding holiday week.
of

Loadings

to

Branch

&

Week But Were T6.5 %-Below; Like 4957 period

1

.

b;-1,

Loadings Rpse 15.7% Above the Preceding Holiday

Car

>'•

production

12,109,000,000 kwh., according to the Edi¬

Electric-Institute. jOu.tpnt continued last- week the improve-

"Ward's" stated,

contrasted to 16,191 jobs in the prior week and
22,748 in the corresponding week last year. -Output of trucks
this year to date totals 410,477 or 22.9% below last year's figure
of 532,534.

i

/For the week: ended = June *14,i 1958, "output increased by 428,000,000 kwh. above thaVof. the:previ0us week^und was/^Sl^OOO^OO
kwh. higher than - that 4)f^th^rcdmparable 1957. weekend 684,-

.,

figures this year are: May, 349,474;
357,049; February, 392,112 and - January,

f \v-h-.,:

'

"„

irient noted in

"

.

•

Continued Higher Trend of Previous * Week

*,

light and power
/1958, was estimated at
son

production, while Studebaker-Packard

•-::;•••//■•
i~.f JV-

dvn

amount

The

monthly

March,

Steel Output

Ferman

;;•*;vvt.:b/:/

•V.f'5•

\
:

.

:

^Ward's" said passenger car production in June is proceeding b
at a level that will provide approximately 330,000 units for the

Board

135.8%.

'

Electric Output

by Dodge and De Soto plants hampered a Chrysler Corp. gain.
Motors returned to five-day programming following

curtailed assembly last week.

'',/■//

1947-1949.

for

indicated that the

resulted from modest

increased

-Avyearago, the ^actual weekly production

production%is based on •average* weekly production

Tndex of

<

-

statistical

Truck

-month ago the rate was 94.8 % and pro¬

placed at 2,181,000 Ions, or

,

CLEARWATER, Fla.

.

duction 1,523,000 tons.
was

By the end of last week, "Ward's" said, car output for the
year rose -to 2,060,366 units, 34.1% lower than last year's total
of 3,126,757 through the same date.

month.

16, 1958 is equal to about

Output for the week beginning June

performance

actual rate of *107.6%

production for 1947-49) as compared with an
of capacity ,and 1,728,000 ions a week ago.

visited
Steel

and

eight-month decline.

Branch

New Ferman & Co.

42

about

-■■■'-■■

that the

announced

the industry turned out its two millionth automobile

as

Industrial

Haugh, Jnc. has opened a branch
office at 134 East Concord Avenue

name

doubt

any

who

Iron

Mr. Sullivan, 'There

says

reached April 11.

Westport.

.

American
;

inspection trip,

months to the day behind last year's

Commonwealth

The area served
with electricity includes the com¬
munities of Fall River, Somerset,
Swansea and parts of Dighton and
of Massachusetts.

of

be

He was a member

experts

publication said 18,983 'cars were scheduled
the past week compared to 73,696 in the preceding week and
125,372 in the corresponding week a year ago. The two millionth ';
auto of the year was assembled Tuesday, June 10, almost two

several

Light, a sub¬

direction

the

ore

American

times.

L.

of the

longer

no

The

">to $807,392. The period's
fiijed \charges were earned 4.91

the

of

of the 1958 calendar year.

come

—

sponsorship

and

■

result

a

Reports,"

of the
of the

©perating revenues ;in the 12
mwiths
ended March 31,
1957
amounted to $6,336,507 and net in¬

IpRLANDO, Fla.

steel

In the automotive industry passenger car production in the
United States climbed 11.2% last week, said "Ward's Automotive

Light of $900,000 additional com¬
ing stock .to its stockholders, will
be applied to -prepayment in part
^of ghe comnaiv'- short-term bank
loans of $2,050,1)00.
t Upon compieuon of the financ¬
ing the company's outstanding
capitalization will -consist of $9,808,000 long-term debt; - 244,021
shares of common stock; and bank
logns at $208,000.

Beil & iHough

of

Institute

Steel

and

Iron

of steel companies will average *108.1% of steel
capacity for the week beginning June 16, 1958. equivalent to
1,737,000 tons of ingot and steel castings (based on average weekly
operating rate

For the like week a

.

Stark.

the

team

American

The

Age," reports in this
a three-week tour of

Soviet steel facilities."1

proceeds .from the sale
bospds, tplus lunds from a -recent
offering by Fall River Electric

under

States

under

As

Which it owns 33.32% voting con¬
trol, a percentage unaffected by
issuance of the additional Mon¬

tirely within the

United

a

during

Predictions of dotal 1958
far enough
quotas will

925,000 gross -tons.

at about

estimated

,,

are

export are slightly below 4,000,000 gross tons. That is
under last year's total,-5,921,149 tons, to insure that
not be instituted in 1958, "Steel" magazine concluded.

■

operations.

activity during July*
* First quarter scrap exports

are/falling:

exports

Scrap

bound to

are

can

signs point to reduced

when

long haul, but short-term pinches

George F. Sullivan, Editor, "The Iron

of

Fall -River Electric

dealers

scrap

$35.67 per gross ton. More, declines are likely since
not see much lpoiht to holding out for higher prices

to

cents

50

over¬

•

period of low inventories.

a

sale June 18 on a bid of 100.859%.
Part of the net proceeds from

taup ^shares.. The balance

an

centers

weekly points out that while the June rush prob¬
ably will be followed by a July letdown, the current situation
spotlights the risk of allowing steel stocks to drop to the danger
point. Steel capacity is more than ample to take care of customer

mortgage
and
collateral" trust
4%% bonds due 1988 was made
19 by

It is more than

•

halted its price advance at most consuming
last week.*'"Steel's" composite on the prime grade dropped

Steelmaking

This trade

Fall Rivef Electric Light ,Co. first

June

Industry

equipment.

purchase new

?

Light Company Bonds

conshjuet-^additlbns ;to^facilities and•,'13i7%7 intend

expect to

4 .7%

5

page

model

changeovers.

Other

customers

will

close

for vacations and those who bought heavily in June

for

price protection will be out of the market in July, "Steel"
pointed out.
Despite the elimination of $2-a-ton price differentials by
Great Lakes Steel Corp., Detroit, and Granite City Steel Co.,
Granite City, 111., for competitive purposes, there is no change in
the general price outlook. But some observers predict an end to
premium selling.
When wage rates go up on July 1, steel prices will almost
certainly be increased. Public opinion, reduced demand and com¬
petition from other metals are restraining influences, but they
will not prevent a "moderate" hike.
The probable increase will
be about 55 a ton, continued this trade weekly.
In spite of the recession, a "Steel" survey shows that metalworking capacity will increase in the second half, but capital in¬
vestment will be much slower than in

1957.

0

Capacity is expected to increase 1.7% in the next six months
in the second half last year. Of those re¬
sponding to the 1958 survey, 3.1% anticipate building new plants;
compared with 4.5%

Lumber

June

7,

shipments of 476 reporting mills in the week ended

1958,

ders

0.1%

were

35% of stocks.
and

below

Trade

above

production,

Barometer.

above production.

Production

orders

new

4.3%

were

National Lumber

was

4.1 %

were

In

the

according

to

the

period new or¬
Unfilled orders amounted to
same

5.2% above; shipments L4% below
the previous week and 6.1%

above

the like week in 1957.

■/■

'

/

.

Business Failures Show Considerable Decline
Commercial
week

ended

industrial

and

June

12

failures

from; 325

in

declined

to

in

254

the

the

preceding week, Dun &
Bradstreet, Inc., reported/, -At rthe lowest level since the jfirst week

of

this year, casualties also fell below the 265 last year and the
1956. However, .failures were 2% more numerous than in
the comparable week of pre-war 1939 when 249 occurred.
286 in

Liabilities
week's

week and

failures
in

the

of

$5,000

or

more

were

involved

in

of

216

the

casualties, failing .considerably from 283 in -the previous
clipping slightly, from 220 of this size

under

similar

liabilities

in

$5,000
week

of

excess

a

vear

ago.

Small

decreased to 38 from' 42, last week and 45
1957.
Thirty businesses succumbed with

of

5100,000

as

against

40

in

the

preceding

week.

Failures
groups.

declined during the week in all industry and trade
The total for retailers dropped to 129 from 169, lor manu¬
to 50 from 61," for wholesalers to 30 from
35, for con¬

facturers

struction

contractors

to;25 from 32 and for service concerns to
The
year-to-year trends were mixed, however. Manu¬
facturing, wholesaling and service casualties exceeded their 1957
levels, whereas retailing"and construction tolls ran below last year.
20 from 28.

In

all

except

casualties declined

two

of

the

nine

major

in the week just ended.

geographic
The Middle

States reported 92 as against 119 a week
ago, the South
27 as against 35, the East North
Central 34 as against 151
Pacific States 52 as against 65; In

regions,
Atlantic

Atlantic
and the

contrast, the West North Cen¬

tral and Mountain States had totals

Dips from last

year

prevailed

equalling the previous

week's.

generally, with only two Tegions,

Volume

j.87

Number 5752

.

.

.

The Commercial and
Financial Chronicle

(2775)
•

In'the'simHal-^ek'offg^"0 StateS> SUffering more failures lhan

occurred.

Wholesale Food Price Index
Showed Fractional
Another

■

.

iS

index

rose

fractional rise

week.
date

It.

a

0.2

t

>

6.3 /c

was

higher than
.!

the

•

,

from

the

$6.60 of the prior

sagged.

the

$6.22. of

Wholesale

Commodity Price

Index Turned
Lower the Past Week-

the

Slightly

discouraged grain trading during the week
below

the

-

previous

week.

Wheat

growing

the week

ended.

index

for

the week

ended

June

store sales in New York
1958 advanced 2%

above that of the like period last year.

preceding week, May 31, 1958, no change

crop

four week

//'

trading was sluggish for the week and futures
prices fell
moderately,: There was an
appreciable'drop in soybean futures
prices as buying lagged.
Soybeans inspected.for overseas
for

Board's

According to the Federal Reserve Board's index, department
City for the weekly period ended June 7,

areas

Corn

Reserve

Retail

slipped
dipped most

prices
noticeably .'following reports that
harvesting of the winter
was underway.
■ ;:V
/'."!/■ <;
;;
//•/'•/-;_.->■/; •■ v ./
.

Federal

trade sales volume in New York City last week was
hampered somewhat by rainy weather, but despite this, sales turn¬
over rose by 2 to
5% above the corresponding period a year ago,
trade observers estimated.

and most prices

futures

interested

below that of 1957.

Ihe general
commodity price level slipped
fractionally again
week
On June 9 it stood
at
279.76, compared with 280.75 a
week earlier and 289.10
on
the
corresponding date a year ago.
The week-to-week decrease
was attributed
mainly to lower prices
on some
grams, livestock, sugar and rubber.
,./
Reports of favorable weather
conditions in
last

•

primarily

7,
1958, advanced 1% above the like period last year. In the preced¬
ing week, May 31, 1958, a decrease of 1% was reported. For the
four weeks ended June 7, 1958, no
change was reported. For the
period Jan. 1, 1958 to June 1, 1958, a decrease of 2% was reported

,

•

were

in canned goods,
Althougn interest in
fresn meat, poultry
and\fresh produce expanded appreciably," the
buying of dairy products, flour and sugar was sluggish..
Department store sales on a country-wide basis as taken from

raw

is

buyers

ended

June 7,

1958

increase

an

reported.

was

of

1%

In the
For the

reported.

was

For the period Jan. 1, 1958 to June 7, 1958 an increase of
1%
registered above that of the corresponding period in 1957.

was

com¬

Continued
pared with 918,020 in the prior week and.
904,906 .a year ago. The
major countries involved were The
Netherlands, Korea, Formosa
Japan and. Israel...
■ -,-r:/'•,/;• :i:
"•/'
/>/:/.. -,/^. .••//'
Although prices -climbed :somewhat, flour,
trading remained

from

14

page

The Electronics

close

to

Indnshy—
the Laiger Companies

that of the
preceding week.- Buyers were waiting for a
weakenin^m hard winter flour prices,. Commercial sales of
flour ;:
for exportXitotaled-56,600,000
bushels in grain equivalent this
sea;
son
as; against 43,600,000 in the same period, last season.
/
-!v: ^Therq was a moderate increase in
rice buying a week
sense
of
ago, but
profit-consciousness
prices, remained at prior week levels. Export commitments
made ^ throughout the organization.
f by the:cgovei*mtlent included
s
sizeable shipments to
At the same time the company's
India, Indonesia
and- thCPhilippines./'/ •/-■■
_'/:" :•
military backlog is rising sharply
'*.,/•
Wholesale buying of sugar was sluggish in the week and
as
its earlier pioneering work in
prices
4 slipped below the prior ,period..
Coffge wholesalers

A Look at

v

.

missiles,
computers
and
letter
sorting equipment, hold considerable promise for the future,

■

■

j.

x,

•

change in vpricesrin
v

cocoa occurred and

I

limited^trading, IA11

Cattle purchases

receipts-in Chicago slightly exceeded those of

prices,
•

1

in

interest

in

appreciably,^;
' *
•,
*
lagged &n<j prices declined: somewhat. Cattle
both the

missiles

?■; ernment business has increased to
from
more

was

slightly higher than a week earlier. There was a fractionql increase in hog receipts. Despite the-rise in hog prices,
lard futures prices dipped somewhat
during jtlie. week.
were

the

around

sluggish
Hog trading picked up and

.in.^ambs

is

reaching the pay-off
stage. Raytheon's backlog of Gov-

prior week

and tho-similar
period a year. ago. Vol,uine
/" again and prices were down
somewhat.

J

upsyrge

prices climbed

"

;

reported little

ago.

More than half of this

in missiles

in

with the

radar v and

remainder

other

r

electronic

equipment. Raytheon is the only
Cotton, futures prices on the'Ne W
*YoiiJ; Cotton Exchange fell '»• electronics company which has
; moderately'. ,This in
part was attributed tq'favorable weather and •> gained a position as prime con¬
crop reports and the belief that
Congress will pass new legislation
tractor
for
two
of
the
nation's
y/tq ,i>reyfint a sharp cut in 1959 acreage ^allotments. Cotton trading
most
advanced
interceptor1 mis¬
picked, up slightly at the end of the week/
/
siles,
with
complete
systems
-

,

;

V/

Trade Volume Last Week Held Close
Level but Was

Despiie.

-

sales

furniture, total retail

'

trade

week and

.

•

•

by

remained

declines

in "apparel
the Tevel

at'

and
of

outdoor

the

prior

a year ago.
Increased buying
apparel,'furniture and air conditioners was
most appliances and linens.
Sales of new

in

passenger cars were close to those of a week
earlier, but remained
well below last
year, according to. scattered

reports.

The total dollar volume ot retail trade in the
period ended on
Wednesday.of last week was from 3% below to 1% higher than
a

year

ago, according to spot estimates collected by Dun & BradRegional estimates varied from the comparable 1957

strcet, Inc.
levels

by

South

Central

the

following

•

-

States

0

South Atlantic and East
4%*; West South Central —1 to -j-3;

percentages:..

to

Middle Atlantic —2 to
-f-2: New England and West North Central
to
East North Central and Pacific Coast —5
7to —1; and
Mountain States —6 to —2%.
r

'—3
"

Father's
"

Day

of

a

year

'

chases

of

"

,

summer

suits.

in

interest

men's

Volume equalled that
purwere

dresses and sportswear. Over-all volume in women's

merchandise slipped slightly below the similar 1957 week.
Furniture stores reported moderate year-to-year gains in sales
of outdoor tables and.
chairs/dinette sets and case goods. There
was

'

promotions, stimulated

agG.
Appreciable year-to-year gains occurred in
boys' clothing. Best-sellers, in/ women's apparel

budget cotton

•

sales

sportswear, furnishings and

slight rise from the prior week in sales of air conditioners,
fans and lamps, but volume was less than last
year. While inter¬
est in floor
coverings improved during the. week, the call for lin¬
ens and draperies slackened.
Another rise in the buying of paint,
hardware and building materials prevailedl'
•

in

a

Grocers reported substantial gains from the
purchases of canned fish and juices, frozen

^

'

preceding week

vegetables and
Retail stocks of canned goods in many areas were
Interest in fresh meat and dairy- products held steady.

fresh produce.
:

limited.

1

and women's Fall
of women's Fall

Retailers

'

noticeably stepped up their buying of both men's
apparel the past week. The response to showings

dresses was good and bookings
Volume in women's Fall suits, coats '
moderately from the prior week. There were
substantial gains in purchases of men's Fall sportswear and suits,

equalled those of

and

jewelry

sportswear and
a

year ago.

rose

but reorders for Summer
what.

clothing lagged. Wholesalers

were some¬

disappointed in the orders taken for children's back-to-school

apparel.-

'

-

orders

unchanged
for

from

sateens

the

and

prior week. Despite
broadcloths, total volume

some

scattered

in cotton gray
/ goods lagged. A moderate rise in the call for wide industrial fabrics
.




_.

.v

a

,

volume of $400 million would ap¬

possible

pear

for

and

1959

a

doubling in volume from present
levels
seems
quite
attainable
within the next five

ings should show
proportionate

margins
a

even
as

Earn¬

rent
at

levels

less

is

stock

cheap

34

around

than

earnings

The
little

To
as

this

and

the

on

the

return

briefly to electronics
industry, we would like to

an

not

on

estimated

year,

close with the note that

the

which

stock,

earnings
few

is

selling

at

than 10 times estimated

this

for

pure

available

and

is
electronics
year,

should

it

of
issues

one

attain

a

higher price-earnings multiple as
fundamental
changes
that
have taken place in the business
become more generally realized.
International
Telephone
and
Telegraph is a worldwide com¬
munications giant with a substan¬
the

tial

stake

in many phases

of the
electronics industry. The competi¬
tive position of its overseas manu¬
facturing subsidiaries, which are
the major sources of the company's
sales and earnings, is comparable
to

that

in

the

held

by Western Electric

United

States.

Domestic

activities, which have been reorganized substantially in the past
expected to turn around
sharply this year and produce a
profit
of
around
$3V2
million
compared to a loss of $3 xk million

year, are

1957—a

"new

turnaround"

the company in the soundest com¬

petitive position in its history and
areas

of

have dictated

search

for

should

one

special

a

standards

Silencer Co.

position

how,

Maxim, long on patent
engineering know-

and

but

short

for

had

developed

shusher

the

time-

earnings,

dividends, product acceptance and
growth. As the President of one
of the country's

smaller, but better
established, electronics companies
^ag
"electronics knows no
boundaries, but as a matter of

interest, which include

lose

can

in

other

field."

tronics

money

than

Magic

business

electronic

good

more

electronics

in

the

as

be,

may

any

elec¬

picking

investments

re¬

quires only that most powerful of
all magic

incantations—good busi¬

sense.

With Standard Bd. & Sh.
(Special to The Financial Chronicle)

DENVER, Colo.—Olin E. Max¬
well

of

has

been

Standard

added

Bond

to

the

staff

Shlare Co.,

&

ground

jet
aircraft.
products was

its

among

Also
salt

a

evaporator to supply fresh
ships. Emhart has now
developed these water purifiers to
water for

nounced

Equitable Building.

When this

fall,

inundated

was

from
over
are

last

the

was

an~!

company

with

enquiries

water-short communities all
the world.
Thus far there

two of these

Bermuda

installations—hi

the

and

Virgin Islands/

The implications of Maxim's salt
water evaporator are such that
it
could conceivably/burgeon
into
Emhart's most important item.
Also acquired

during 1956

'•£

was

the Sky worker
Corp., with a line
of hydraulic aerial lifts used

by
utilities, municipalities, tree work-*
ers
and general industry.
Since
taking it over, Emhart has intro¬
duced a special mobile model for
factory and plant maintenance. /,
.Though most of these acquis!*
tions

made

were

the

with

additional

produced*

mcrease

present

in

common

equity

has

offsetting

an

Based

earnings.

on

shares,

earnings in 1949
were $0.93 and in
1957, $4.39. This
does not include the
equity in
Plax's earnings, which amounted
to $0.26 per share last
year. Capi¬
talization

term

consists

notes

million;

and

common

only

of

reduced

now

shares.

present

a

Book

long$1.1
862,029

to

value

per

present share has in this period
grown from $10.26 to $29.77.
y
The

current

accent

on

fected

ness

a

for

water

measures

you

management,

machinery

and

honored

fact

on

factor in industrial silencers
diesels and other

was a

quickly

faster

larger

a

ability of Emhart's manage¬
ment to spot a
bargain is nowhere
better illustrated than
by its pur¬
chase in 1956 of the
ailing Maxim

other

of

to

move

The

business

than

record $12.4 mil¬

a

plant.

stock,

those

business.

recession, with itl*

capital

goods,
of

sectors

However,

has

af¬

Emhart's

backlogs

such that 1958 results could

are

come

reasonably close to 1957's. At this
writing the stock traded in the
Over-the-Counter

market,

is

priced only

11 times this figure.
Almost any single one of Emhart's

products is interesting enough to
a look at the
company. The
array of these products, backed by

merit

Richard Selwood Opens
ILI O N

,

Selwood is

business

N.

Y.

Richard

—

conducting

from

offices

W.

securities

a

at

Rem¬

9

an

team, marks
unusually promising,
one-company growth package.

ing in

a

offices

.

Sixty-first

255-08

Avenue, New York City.

Form Suffolk

formed

Group,
with

rick Road to

BOSTON,
& Co.

Joins Harris,

been

offices

at

engage

in a securi-

190

Mer-

BOSTON, Mass.
Caruso

Via Lola.

has

joined

v

Richard P.

—

the

staff

of

Street.

H. L. Robbins Adds
(Special to The Financial Chronicle)

WORCESTER,

SPRINGS, Calif.—Harry

business

Upham

Harris, Upham & Co., 136 Federal

(Special to The Financial Chronicle)

ties

Inc., 85 Devonshire Street,

(Special to The Financial Chronicle)

Harry Grossman Opens
PALM

/

K.

members of the Boston Stock Ex¬

The

—

ties business.

Grossman is

Clyde

—

change.

has

Inc.

Mass.

Nichols is now with J. H. Goddard

Group

AMITYVILLE, N. Y.
Suffolk

(Special to The Financial Chronicle)

Opens

Silberfarb is engag¬

securities business from
at

as an

With J. H. Goddard

M. W. Silberfarb
Martin W.

astute management

Emhart

ington Place.

of

roughly $1.00 per share. Important
management changes have placed

its

22% in 1957 to

lion, and projected sales increases

by which to judge the electronics

f i t

of the

more

opening new markets,
ranging from serum vials to ceil¬
ing lighting panels. Its sales gained

cur-

selling

are

times

10

for

at

yield is more than 5%
regular $1.80 dividend.

larger

p r o

improving steadily as
internal reorgani¬

are

result

an

gain

years.

zation program.

in

Over-all textile trading slackened somewhat last week. Trans¬
actions in woolens and worsteds declined and sales of
carpet wool
were

responsibility for the Navy's airto-air Sparrow III and tne
Army^s
ground-to-air
Hawk.
Shipments
are
expected to rise to around
$325 million this year, up from
$260 million last year, and earn¬
ings should reach a new high at
around
$2.50 a share or better
compared to $1.70 in 1957. Sales
.

to Prior Week's

slipped fractionally below

of men's and women's

offset

promotions

T.

.

Fractionally Under 1957 Period

extensive

'

&

fundamentals. The shares

than double the level of two

years

is

$325 million level, up
million in 1957, and

$260

constantly

water sources.

..

'

Emhart designed machines; Is

on

a stage where
they can econom¬
ically supply whole communities
with millions of gallons of fresh
water daily from salt or brackislf'

export

May 3d, amounted to 1,467,755 bushels

Security

I Like Best

goods edged

case

frozen goods, frozen foods and baked
goods.

1 he index represents
the sum total of the
price per pound of
foodstuffs anci meats in
general use and its chief
function
to show the general
trend of food prices at
the wholesale level.

31

Re-orders for lawn tables and chairs and

Food

advancing in

corn, rye.

The

dishwashers

up.

corresponding

"

•

wholesale cost
during the week
beef, butter, cocoa, steers and
hogs.. On the down
side were flour,
^wneat, oats, barley, lard, cottonseed oil.
eggs
potatoes and raisins.
/>,/
' : \
ot> '

•

-

10

year ago.

Commodities

were

.

in the wholesale food pribe index,
Bi-a^treeb Inc., occurred the past week. The
$6.61 on June

to

,<e

.4

Continued from page 2

Wnolesalers in most major markets
reported a noticeable
rise during the week in
bookings in draperies and curtains. Volume
in linens and floor
coverings remained close to that of a week
earlier. While sales of air
conditioners, fans, lamps and refrigera¬
tors improved, the call for
laundry equipment and

Gains Last Week
'

MidAtlantic dyers and finishers
reported little change in

incoming orders.

63

engaging in
from

a

offices

securi¬
at

370

V.

Saulenas

is

Mass.
now

Robbins & Co., Inc., 37
Street..

•

—

with

Frank
H.

L.

Mechanic

64

It is

15

Continued from page

outsell

cases

us

and a?

—

Red China;1-land
their satellites publicly embrace
economic Warfare—we are finding
that we must take "a hew look,
Russia,

Soviet

realizing

'

efficiency and lower costs. I am
equally certain that, whatever the
course of automation, the people
in our banks will become more,
not less, important.
Machines

_

Your efforts to build
textbooks, in¬
crease orientation and skill courses,

techniques.

plan for ABA to invite

our

certain number each year,

with
expenses
paid, to
attend ABA
meetings of the kind in which
they will have an interest. We
state
associations and other groups to
do the same in connection with

tive

like

would

their

explore the possibilities of credit
toward degrees and the coopera¬

making with
the
New
York
State
Bankers
Association, the results of which
I am at1 the moment unfamiliar

the

interest

to

various

meetings, seminars,
conferences, etc. ABA will keep
ish

at

these

from

information

ords

are

you

but' much interested in, are
indicative1'of a realization of' the
need and a desire to find the an¬
swers.
We must accelerate and

rec¬

Such a plan
very great ex¬
pense.
ABA will stand the ex¬
pense for those it invites to ABA
meetings. We would hope that the
time.

any

effort

with

thb central records and will furn¬

will not involve

better

and

more

a

Forward Look, Forward March
In American Banking System
some

Chronicle

The Commercial and Financial

(2776)

thinking and our ef¬

our

forts.

of Bank-

The American Institute

ing, with its long and great Expe¬
rience, its prestige, its
unmatchable

its

know-how,

spirit, and

with
literally millions of dollars worth
of

material, is indeed the logical
qualified leader in the neces¬
coordinated educational ef¬

and

sary

fort now before

us.

,

I have full confidence

will

and

convert

that you

this

splen¬
didly i i designed '.^Forward Look"
with which you have been ab¬
can

the

for

sorbed

past week,

into

a

"Forward

March,"

assistance and coopera¬

and

I

pledge

tion and that of the ABA.

the customers want to know, and state associations and other groups Continued from page 14
can't evidence the sincerity that will pay the expense of those in¬
people will always like to see. So vited to attend their meetings. If
a major problem of banking will they feel they cannot, or that it
solely upon such advancements- continue to be the recruiting, ed- is preferable not to do so, they
and
improvements, as great as ucating, and training of bankers, might persuade clearing houses,

rely so strongly on scientific
technological ability to keep
us
in the top spot.
It is unfair
and
actually dangerous to rely

Thursday, June 19, 1958

.

to you my

increase

a

.

.

to

and

Rather, we must comthese accomplishments with
new determination on the part

a

of management

Most of the units of ABA are
engaged to some degree in work
in the field of banking education,

country organizations, or individ¬
ual

banks

All are doing good

erly looked after, made to feel at

work

work. However, we have felt that

home,

less

sufficient coordination to prevent overlapping and
needless duplication of effort, that
there are often educational matters brought to our attention, the

to

jurisdiction of which does
seem to be clearly indicated,
in some instances there is no
prepared to deal with them,

ABA

ity to outproduce - and outsell our
world
I

.competitors.

to say that I believe American banking has embraced
and is
maintaining just
happy

am

such

philosophy.
of
so

no

which has

business

line

succeeded

other

of

know

I

in

well

supplying
with the usual facilities
and services, plus so many new,
improved, complex, and helpful
services, at little or no increase
in cost, and has at the same time
steadilv strengthened its position,
the public

bankiim

American

our

system isthe eighth wonder of he
world
14 000

WOS.

banks and

There

are

yet

some

unex-

in the field of edu-

areas

It

is

Education Counc I

the

chosen

including

the Institute, interested in bank-

* give the broadest posible repreL'

'

Council

has

aMto'

SrcbomoaanyScCn "^anch tafassisSmce to
FDIC

banks;

Cliani,

Uiancil

and

member

and

members:

alio.

and

par

non-

of

however

contrary

emS
smooth,

k

markably
and satisfactory
formation.

We

,!
silent,

have

H

checks
the
the

melded

System, our

banking

re-

,?+
efficient,

of

flow

Federal Reserve

^respondent

have

we

enn

cor-

system,

iw,

T

..

1T„

,

„.+u

,T,„

few moments about one par-

SSUSSTdSli
of

activities

our

and our Problems and our under-

standing of theirs, the effect of
.

..

a+titudes

in the

reflected

as

^no meTLid

in

women

col-

legesmnd universities, the mutual
*7.
.

Srstandhm

our

j

It

.

hope

period
m it that

scc

Can

bettor

Arom-bettei

etc

earnest

r

.

'.

1H

and
of

everv

de-

vears

place

the public pays little attention and

sizes*

tvDes
types,

Tnd
and

khids ot
lands oi

banks
oanks

Professor of money and banking

and economies, atid courses elosely

onlyGthat' °it1 fimctioiis and related> has a greater acquaintJin
1!
*5 ance with bankers and the work
T ir ^
banking is doing. We know that
J
m?
olii
^ much hs been done along this
v3 ti lllion, each yeai, 90 /o of oui
wir

i

tHiiinn

+

,

+.

f

vwr

qne uv +jie T?eserve citv Bankers

b^1^pcl^nSW^<lvfv#»ll,^3 ^minion Association,
aWo

checking accounts.
We handle
$100 billion in currency and
coin each year.
We have well
over
$100 billion in loans outstanding.
We lend money for
everything from dental bridges to

over

tion!S
Am,

We DTOvide serrfces bv

no

windows

We

are

nance.

tcm

WP

work

should

and

fight
it
it

ho

to
,

and

wo

preserve

1

quite well^ aware of the
cost-price squeeze in banking, the
struggle for earnings to improve
our capital
positions and furnish
new and
improved services, and
this makes our accomplishments
ana

even

more

remarkable.

We cannot yet adequately eval-

tiatc

the

effect

of

mechanization

and

automation, but I have full
confidence that over the log pull
they will provide us with more




If other associations or

superiority.

Our

want

_

to

trv

tn

on

ear w

Lmkin "f
and''high

wita college

svs-

school

as

committee mem-

\i' cl

x

bers' aild as participants in

your

faculty and management conferences. I urge you to continue to

do this and to expand it wherever

claim, the

support this

To

tary.

Kremlin

that

boasts

it is today.

scien¬

more

therefore,

I,

maintain

a

record

of

the

names

is

be in the form of

this relatively

through on

carry

together and

simple and inexpensive program,

predict that within 10 years we
see
a
new
picture in the
relationship with educators and
their
attitude
toward
banking,
I

shall

a

,

boys and girls will have
understanding and appre¬
of banking, and that our

our

better

ciation

recruiting problems will be mate¬

and

other country. Heavy stress
being placed on research.

It is

generally agreed that Rus¬
economy
is growing faster
ours.
Today our industrial

sia's

than

three times

productivity is still
of the

that

We

Soviets.

are

told,

would

As

the

take

we

future,

see

we

nation

a

soon

million people, desir¬

to have 200

ing and requiring more and better

banking services.
We

see

thou¬

many

officers

bank

and

em¬

better educated, better
trained, and better experienced.
ployees
We

,—

see

need for the American

a

Association

Bankers

American Institute

the

and

of Banking to

bigger,

become

better,

and

rate of

our

market

fertile

utilize

and

to

the

intelligent

utmost

minds

to

work, think, plan, and explore.
No other organization is better
equipped for the task ahead than
the

Institute of

American

ing.

What

Bank¬

have is much too

you

wonderful

and

too

valuable

not

by many, many more
We must find a way to do

It is incumbent upon the senior

commercial

in

double

list.

a

The

ment

to

help

names

will

special mailing

would

period of time.

mean

in terms of

point—additional
the government—

to

is

expand

industry

last

revenue

commercial research substantially.

important. Before we explore
further, I want to empha¬
size that in suggesting a tax credit
of this sort, we are not joining the

this idea

who advocate a

parade of those

ried

reduction in taxes to simply per¬

the commercial research

alone

pense

—

I believe it is

cases

mit

more

afford it. Nolo

ing

a

in most

and

only the giants

ex¬

can

eminently

proper

to

the government to share this

ask

task with

to insure that

us

is

research

done

accomplished
has

on

is

it

broader front.

a

new

a

more

that

and

philosophy. It

actually

been voiced by the
Vice-President of the United

States in his speech to the Ameri¬

Newspaper Publishers Associ¬

can

ation

April 24, 1958, wherein
he stated, in speaking of the future
of

on

our

economy:

"Government Must Play
stantial

goals.
rather

in

part

Our
so

tax
that

than

sub¬

a

achieving these
system must be
it

will

encourage

We

spending.

mak¬

are

sound business proposition-

suggesting an investment on the
part of both government and in¬

will

What
of

out

it?

parties

which, both

dustry from
will profit.

government get

the
I

that

confident

am

million dollars invested by
the government on this program
today will return, several million

every

in future tax

collections tomorrow.

Today We

Arc Exploring, with

hope and some apprehension, the
possibility of a planned disarma¬
ment. Certainly it is pertinent to
raise
the
question:
What new
products and services can we de¬
velop in our civilian economy to

armaments?

continue its invaluable service

banks

our

to

willingness to

instructors

support

and

among

senior

of

a

officers.

AIB

people

ing

as

May

I

are among you

great number
Year

by

year

numbers

in greatly increas¬
assuming manage¬
responsibility in our banks.
As you move into such
positions,
please don't forget or neglect the
are

ment

Institute.

tional

stimulate

methods

number of

and

the

conven¬

of

increasing the
chapters, study groups,

correspondence students.
our

But

use
we

brains for

energies to this, en¬
correspondent

great

our

system to aid

greater

We

us

of

our

and make

school people.
rack

our

methods and

new

must
new

more,

also

curb

business

must

aged and stimulated

pumping

new

into

be

so

encour¬

that it

can

of

that

we

are

billion per year
spending on
This is the type of
now

.

long-range planning that govern¬
ment and industry should be con¬
sidering and implementing.

free

our

blood and

new

ideas

enterprise system."
Eisenhower, speaking
S. Economy this week,

President

members

your

not here

are

serve

leaders.

and

point out that there

invited to and attended

also be used for

confident

am

research

Small

they

were

I

short

a

program and to participate
actively in it. We must develop an

courage

where

tax credit that

replace the $40

of

must lend

banker meetings.

in

new
initiative,
ingenuity, enterprise and energy.

officers

as

and

research.

Now that

The Time Has Come for govern¬

revised

this.

formation

when

sug¬

that, with this incentive, activity

growth.

Government Encouragement

This is not

stronger.
must

am

Up to this time, industry has car¬

need for

a

of

sands

a

I

apply to both product and

What that would

forward look into

a

research.

however, that most Russian indus¬
tries are increasing production fresh ideas, new products, greater
annually at the rate of about 10%. business, and additional tax rev¬
We are still ahead, but the only enue to the government, stciggers
certain way to stay ahead is to the imagination.
accelerate

More Bankers Will Be Needed

and home address of these people,
qii sucb records, we will keep in-

to

the

gesting that this incentive should

Institute

planning to obtain and

that

propose

commercial

them.,

possible; also, to invite as many
It is highly desirable that indi¬
people as possible to ap- vidual bankers, the ABA, and the
ABA is

we

work and the more creatively we
Officially has
think, the greater our rewards will
challenged us on production. Nibe.
This is the basic concept of
kita Khrushchev many times has
our free,
capitalistic economy.
said in public that the Soviets will
Without such an incentive to spur
out-produce the United States on
all fronts—civilian as well as mili¬ us, this country would not be what

Russia Flatly and

in any

to

will all join

we

school

pr0priate meetings,

the

on

The harder

try, business, and agriculture than

If

your

has

I know that

they have served

Operates

increased

a

^stitutp

been for years

the

mm-

it

Country

incentive system.

mercial front.

•;

..

available

including

others,

and
a

.V

•

tv
-•
i i:
Need for Incentive Today

•

.

government provide industry an
incentive to improve and enlarge

banks.

klep records and
dllla\e 'nd expand it
femTtic sustS basis

,

I

addresses.

to be used

walk-

our sys-

mercial research and

in commercial, research
to
insure economic

,en,gineer&Mare being
trained and graduated into indus¬

who

department
are proud of

it an
U micHm Drove
a
improve
I

in

order

in

tists

struetors on apta'opriate subjects,
our
lobbies
as study group instructors, austores of ft-!
contributors for your

We

as

will

and

to invest

banking groups should have need
for this mailing list, it will be

here

and

home

their

at

chapter in-

in

and

materials

a group,
material to

such

mail

we

state associa-

many

tele- *aculty

'^,s SY r'®;

depoS'tories drile

i

^'le

Srkitchln'rangesto fattTewS
ons

or

special interest to such

that

We

know
in

..

lieve it proper

tax

•

understanding

clearing houses, and our banking
organizations in such a way that

sizes,

<.;

however, we do be¬
for our government

superiority;

,

products generated by com¬
supported by
long-range planning by both gov¬
that ernment and industry on the com¬

"Banking,"

have studies

we

living.

new

these

send

higher

our

In order to
increase our productivity, we need
new
tools, new techniques, and
of

standard

us.

rially diminished.

pon(?a „n0|f

abroad Iccustomedlo Tfew'sTm" lor
Sar lhghly eentrahzed and tightly
JfvJI «iU%ui

various state and
st'linnk
whpn

lnnlfitut

nonpar

to

way

magazine

when

The other 11 members

groups,

a

no

for

desire

further

our

find

to do that.

Therefore, we have recently established a new Council on Bankhig Education with Ev Reese as
from various

is

association

the

that

educators at their home addresses

that

company,

but

doubt

There

business.

banking

with them will also be good

feel certain that ABA will be able

..

r^

Federil Res°e?vl meUerLdnonl
o

>

.

a

fountainhead; of

the

and given an opportunity
what we are doing in, the

see

them

n

large banks and small

are

there

plored
cation.

not
and
unit
and

anoroximatelv tag education, and in a manner

have

We

that

not

of this new Council were

Eighth World's Wonder
Truly

is

Chairman.

•;

r

,

very

in this field.
there

Key to

would

We

heavily involved

Many

are

this.

do

to

that special effort is made
to see that these guests are prop¬
hope

and labor to educate and train themselves better,;

harder, produce more, be
wasteful, and hold the line
better on prices. If we do that, I
have no fear concerning our abil-

••

Incentive Commercial Research

they are.
bine

i

on

the U.

had this to say: "The best hope
of continued progress and growth
is for business to keep offering the
American
consumer
something

Possible Avenues for

Let's
few

consider

possible

for

avenues

Research
moment a

a

for commer¬

cial research.
Think

would

for

a

to

mean

what

moment
all

of

us

if

it
we

develop
an
economical
Creating better values, in process for converting salt water
Think for a
turn, calls for imagination and into fresh water.
vigor in forging ahead with new moment what a stimulant the de¬
and
improved product develop¬ velopment of all of our new energy
ments, and in product and market sources—nuclear, solar, and chem¬
research."
ical— and the
storage of these
better—and this

means

better val¬

could

ues.

We
ment

are

told

budget

that

the

for fiscal

govern¬

1958

was

$3 billion for research and devel¬
opment, with $300 million going
non-military activity. We do not
question the propriety of spending
to

such

large sums
development to

on

research

insure

and

weapon

energies would be to
well

as

as

to

Think for

our

economy

the world.

a

moment what dou¬

bling the amount of

commercial

would
transportation,
communications, and health. Those
research in electronics alone

do

for

m Al'A

education,

-PTI wvilint*

AT*

ITtnllS'*

.

Number 5752

187

Volume

.

.

The Commercial and Financial
Chronicle

.

(2777)
tries

could

cite

the

effect

emphasis' of research

greater

commercial

products for
their industries.

quick

,„Two

collisions and

on

each

demand

are

aircraft

accidents and deaths

highways.

l)no,

let's-take a look at
our)own industry as an
example
of the probleirt that I have been
attempting to describe.
I cannot
time

a

have

radio

had

to

ahead

to in

did

we

we

the

were

television.

could

we

At
At

time

looking
the

time

we

had black and white

we

were

looking ahead to color.-We
color

have

—

1

I

have

market

had

research

tax

our

by

people

Continued from page 16

credit

would

be.

It

is

their

are

ur
I

which

has

cated -for

now

yet

to

reach its full marketing impactbut after color, what?
K

used

were

This

our

charged with seeing that it is

completely.

Tax

Credit

ministered

by

it

be

Treasury

De¬

all

as

other

worth

Obviously, there could be con¬
siderable difference of opinion as

industrial

incorporated in

same

,

plants

clients.

all in the

were

time, I think

for

Since

boat

same

we

can

a

we

the

at

collec¬

tively and quickly recount

some

product
and
market of the construction difficulties of
I am confident, how¬ this recent period. Remember the

,

considering; the stakes in¬ trouble we had getting structural
industry,
the volved to the
well-being of our steel, remember the delays in deautomobile industry, and the ap¬
nation, that any of these differ¬ livqiy of process piping and elecpliance industry cannot expand ences can be resolved and
that we
television L

The

ever,

-

tncal

basic

the

significantly

economy

merely through replacement sales
or
by putting new dresses on old

;concepts.
.

We

need,

basic,

i: new

ideas and we need to expand our
markets' through the stimulation
of

planned obsolescence.
Our

ples

Industry

of

has

many

products

new

<

exam¬

resulting

from research and its stimulating
effect on growth and
expanded

employment.
sider

For

have

con¬

Here

we

industry whose sales

new

a

forecast

are

instance,

semiconductors.

to

be

$1

billion

by

1961.
Significantly, it has not
injured the existing tube industry
because new applications and new
usages were found.
Research Costs Big Money.

days

are gone

like

Lee

hours

in

Audion
search

when

deForest

a

long

shop to develop the
Today it takes re¬
teams, but we should hot

position where
only ourMg corporations can af¬
ford commercial research.
The

reaction

I

have

received

from people I have talked, to about
idea

has

encouraged me to
spend considerable time with our
tax

and with no

they

are

particular claim that
the complete answer.

This is my proposal:

Specifies

Tax

Credit

Plan

eral

taxes

amounting to 35% of
spent on approved

amount

research and

mercial

development of com¬
products and services—

this 35% tax credit to be over and
above the fact that such expendi¬
tures would be recognized as nor¬
mal business expense.
«I
Propose That the approved
expenditures for any company be
limited to 1 % of the corporation's
gross sales and that the tax credit

limited

to

35%

of

such

ex¬

culties

a

expand
that

our

if

the

do

vitalize

to

I

the

trades

have

may

for

news

of

some

you—those difficulties do not exist

and

to

were

building

your construction program.

I!'believe today!

economy.

proposal

with

during

by-product besides
advantages that expanded re¬

the

tie

V'.

firms

The

great number of small

a

desiring

and needing re¬
but without the facilities

flow

needed

of

into

funds

colleges and universities.
not

expand

I

our

need

purchase

how significant it
a revitaliza-

on

savings

would be to stimulate

tion of
in
I

Am

idea

I

have

should

be

mitted

to

that

the

presented

to

my

wage

hours

—not

of

We
we

cannot

must

have

But
a

a

lot

materials,

vention
new

were

and ;

in their in-

used

incorporation

into

plans.

Modern construction equipment
and
the
modern

constXtion

methods which they make possible is certainly worth noting here
Delivery on fast and efficient machines for excavation, foundation,

economy.
bloodstream

the

to

strong

To

The

incentive

tax

hours

power

now.

driven

-

10 years ago.

Enough for the modern tools of
which
on

are

available

the construc¬

projects of today.

Now I would like to relate these
to

this

1,000,000—
2,000,000—

the

Vost^oT

local

labor

But

scales

formance

5,000,000—

7,500,000

10,000,000—
25,000,000

50,000,000—
100,000,000—
142,850,000—

75,000
100,000

250,000

500,000
1,000,000

1,428,500

200,000,000— 2,000,000
500,000,000— 5,000,000
"Limited by

1 % Limit
=53% S. B.

Research

960,000
2,400,000

500,000 maximum,




better world of tomorrow.

=35% of

4,800
9,600
24,000
36,000
48,000
120,000
240,000
480,000
685,680

10,000
20,000
50,000

-

.

when

specter

hem8' a deterrent to capital

called

re-

capital

pansion,

expansion

ex^
is

a

deterrent to recession.
I

heartened by a recent

am

ure

published

Commerce"

fig¬

in the "Journal of
which

shows

that

plans have been made for $34 bil¬
lion to be spent on new plants and

equipment this
not this

is

Whether

year.

or

exaggerated or un¬
realistic figure I cannot say, but
new
plant construction contracts
placed so far this year would seem
to

an

it.

belie

However,

I have no
large volume
expansion on the

doubt that there is
of

Now Is the Time to Build

factors

things!

fusion that instead of recession

than his predeces¬

help cut costs

re-

^uires in his particular scheme of

general

mat-

been developed are
whittling down the time required
to get your, plant into operation,
There is better scaffolding. Just
as important as the modern equipment, the contractor today has a
higher level of intelligence with
even

America

for

tools

a

recently

or

finger

whatever else

of

smaller-

only

construction work or erection of
mechanical equipment which have

had 20,

watches,
or

man

The

and structural work is

of

clothing, wrist
howls, neckties,

a

plant
drafting tables or in a cubby-hole
behind the vice-president's desk.
new

The

of

process

ion,

s

capital

successfully

if

expan-

followed,

cession which is supposedly a de- would of course contribute a great
terrent to plant expansion today, deal to end the present unemploy¬
I have tried to make the point ment, bottom out this recession,
that now is the time to build from and hopefully start our economy
the standpoint of plant construc-

the

on

way

again—and in

up

so

a

^

r^ew

However,

credit that I

Tax Credit

—48%

in-

our

v/ould provide this stimu¬
lant, not only for today but for a

to Govt, of

=1%

Sales Billed

you

other

ac¬

of

propose

Research at

1 % Limit

program,

many

tion costs but perhaps equally im- doiiv»'^perform^a double purpose^portant I would like to emphasize
djrect benefit to the cornthat now is the time to build in
building
plant at a
order to forego further recession. {im| that may be the most ec0I believe that the problem of a nomjcai within the foreseeable
raising those wage scales. Prob- business recession is a business future, and also be of indirect
ably the wages will be raised, problem and should be resolved benefit to the process of curbing

.

to Co. of

Credit

construction

a
labor factor just as mainly by business.
Seemingly the recession.
important as the hourly scale is one of the outstanding features
what I most hope that we don't
the availability of good building of this purported recession is un- do_and this time I mean 170 mileconomy, we need a continual flow craftsmen and the
efficiency of employment.
Facts and figures Hon people_is to give the Fedof new products, new materials,
these men.
seem to indicate that if we ehmi- eraj Government a cost-plus connew
ideas, and new techniques
When we in the engineering and nate
unemployment,we elimi- tract to
n ug out 0f the recesfrom all phases of our economic
construction business estimate the Jla^e
lecession.
sion.
life.
Expanded
commercial
re¬
cost of a new plant for - a client,
There is no better way to elimisearch is essential to accomplish
and endeavor to stick to that cost nate unemployment than by acJoins Daniel Reeves
this objective.
Industry today is
estimate during construction, the celerating
building.
And plant
(Special to The financial Chronicle)
in a vise of rising costs and lower
efficiency of the building trades- expansion has become a major
LOS ANGELES, Calif.—Martin
profit margins and cannot afford men is
probably the most prob- facet of the building business. The
to expand its research without a
S.
Phillips is now with Daniel
lematic item.
We can easily and building of $130 million worth of
new
stimulant and a new incen¬
Reeves & Co., 398 South Beverly
accurately estimate the cost of plants represented in the factory
tive.
Drive, members of the New York
materials and fairly well estimate awards competition directly and

expanding

Research at

Research

Subject to

plant

indirectly aided

we take a close look
what capital expansion means
to employment, or to the elimination of unemployment if you
Prefer, and to production in gencral>. we can syllogize with a con-

of

the

based

.

.

on

efficient
trades

is

.«

going
per-

what

ncitq

rh/i

t'onrice idn

.

and
Pacific Coast Stock Exchanges. He was previously with
in Henry Hartman.

indirectly generated approximately $60 million in salaries in nearly
every

conceivable

industry

watch for in our America— not
including work
cost control department. In short, created for the building craftsmen,
whichever
is
the
lesser.
Our industry has become synony¬
(See
we
try to reduce the number of architectural,
engineering,
and
mous
with the economy and the
Table.)
hours necessary to complete a job. other professional personnel who
I
won't
bore
you
with
the society of tomorrow. There is no
The
factor of labor perform- helped build your plants,
arithmetic of this program; how¬ other industry where expanded
ance is probably the most gratifyIt generated employment for
ever it is most interesting.
You commercial research would mean
will find in analyzing it that a as much to the economy as in ing of all in the building industry the steel industry, the hardware
today. And surprisingly enough, industry, machine tool industry,
company doing up to $100 million electronics. We in electronics are
the craftsmen seem to be as happy the insurance industry, the roofing
a
year and now spending 1% of the logical people to take the lead.
about it as we are. The fact that industry, the glass industry, the
its gross sales on research could, Let us in industry get tuned in
there is a
great availability of electrical and appliance industry,
under
with our own destiny.
this program,
expand its
craftsmen at this time may have transportation, the paint industry,
some bearing.
the office furniture industry and
TAX BASED ON RESEARCH LIMIT OF 1 % OF SALES BILLED
Net Cost
Another factor of major impor- even the rug industry. I am quite
Normal Cost
Normal Cost
Limit of
penditures for $500,000 each year,

six

see

MqSraw

the modern

building project. Although wage scales
appear to be fairly set at the moment, we know that the various
building crafts are desirous of

our way

fail.

scales and number of manof the construction crafts-

by "Factory Magazine," I

Company in
its various construction programs

materials

into believ¬

required to complete

men

proposal.

just physically, but

life.

succeed

old-fash-

Some contractors find
with the new

nation that

tion

disturbing' costs
in
plant construction is that of
labor—spelled out, that means the

Battle for Survival

a

be lulled

new

fault

construction

One of the most

Reviews Proposal
We Are in

Frankly we in the Mc¬
Company like to build in a

But don't

just how this incentive tax
review

by

ing that this ideal situation is go¬
ing to last for a long period. It
may not last very long at all.

in

credit could be applied.
Let's

generated

are

industrial which the

dustries by virtue of the fact that
ingenuity and should be handled the construction men went out and
with the same vigor and determi- purchased
automobiles,
homes,

to

our
government for study and
adoption, not only by our indus¬
try, but by all who qualify. I will
be glad to elaborate on this sug¬
gestion. I have some illustrations
as

being

May Not Last Too Long

and

people

proper

of
are

period like' this.

implemented and sub¬
the

only in the
materials but great

an

however they do represent initial

sor

basic

can

not

these

which to work

Graw

on

Confident

found

tion.
of

of

selves.

commercial products
universities.

our

board feet of lumber*
poured 250,000 cubic yards

we

during the past two years has purchased
products, or
equipment"
present problems to the contrac- from.
tors in that they cause
jurisdicI would like to point out that
tional labor disputes.
Also they through the direct wages paid to
require new methods of applica- construction workers during your
Some

the construction contractors them¬

technical and market¬

our

ing effort

be

to

are

t}Je clients building

Plant today who want
ioned gold doorknobs..

ter

great availability of matevials, labor, and equipment makes
it a pleasure to build new plants
search,
in this year of our Lord, 1958. But
and manpower to pursue it, would more
important is the fact that
turn, naturally, to the universities. substantial savings can be effected
Thus,
we
accomplish
a
much by building now. These savings

adopted,

celerate

Propose That corporations be
given a direct credit on their Fed¬

be

is

search, would

and

I

the

There

people to

develop a possible
plan to implement this thought. I
suggest the following broad out¬
lines merely as a place to start,

equitable,

effective program.

a

a

clear,

a

equipment. And you will
pi obably
remember some diffi^

single man

worked

develop

and

The

tube.

continue to be in

this

can

million

»^he,new and eld wishes porations whose plants the 10 been
ihate^ffi'^oohing over have cor: Naturally, the chent s

pret,ty must bq, considered—but few

guessing

of;industrial

dozen different

the definition of "commercial and

research."

am

construction of nearly $250 million

special tax considerations.

to what should be

I

LcH

"

r

1

factory Magazine" got uncieiway about two years ago. If so,
that was about the same time that
the
McGraw
Company initiated

ad¬

same

•

by

-

could

the

partment—the

if,

research

+1

think

close when I say that
construction
of each of the 10
plants honored

government allo¬

military

15

and

esti¬

proximately T $9,00 million
or
roughly }h of the total $3, billion
budget that

miles of electrical wire and
cable;

Now Is the Time to Build

mate that it would amount to
ap¬

65

last two years
purchased approxi¬
mately 50,000 tons of steel; 2,500

do

some
research to determine just
how much this potential total'tax

not

electronic

our

products.

consumer
we

when

something which

look forward

and

75%,

—

Hqwever,

recall

product

of

that

areas

attention

immediate

Of}

of

Cost

3,500
7,000
17,500
26,250
35,000
87,500
175,000
350,000
499,975

5,200
10,400
26,000
39,000
52,000

130,000

260,000
520,000
742,820

1,040,000
2,600,000

:::500,000
-500,000

' VIJ.JF

we

to Co. of

Research

reducing is the world SUre
you
could
name
several
of new building
materials now other major and minor industries
readily available, at relatively low that received large production 01*cost, for the 1958 industrial plant. ders as a result of your new plant.
There is an abundance of gleamFrnt.ftmv

tance in cost

on

Proposed
Basis

1,300
2,600
6,500
9,750
13,000
32,500
65,000

aluminum products available
—one
of the most interesting of
is

corrugated or embossed

aluminum, sandwich

panels, easy

install, long lasting, perpetually
attractive, and a contribution to

to

good design. The plastics and ceramies industries have developed
some
interesting
new
products

185,705

(

|#jf&KSKH9HBEB

•tsawsstesu
show

their

ingenuity in putting

j

believe

I

can

safely

HOLLYWOOD,

a

Grueber and

II.

have
^
rill

Calif.—William
Oscar W. Weber
with Mer¬

become affiliated

Lynch,
^

^

Pierce,

Joins

Fenner
&
Boulevard,
_

smitlT 6353'Hollywood

_

Bennett-Manning
Chronicle)

(Special to The financial

ANGELES, Calif.—Robert
Bennett has become connected

LOS

j

wbh

Bennett-Manning Company,

^7 Beverly

With

Boulevard,

Dempsey-Tegeler

(Special to The Financial

quick check in our

— * »—1

LOS

say—

though at the risk of picking a
quarrei wfth the automotive in¬
dustry—that the construction industry has more supporting industries than any other particular
industry in the country.
Making

Lynch

(SpeciRl to The Financial Chronicle)

Supports the Economy

ing

which

Two With Merrill

.

,

130,000

*460,000
'•1,900,000

constantly

-r

that the McGraw Company m the

T.

Olmsted

is

with

Tegeler & Co., 210
Street.

■

D

Dempsey-

West Seventh

,'

Dean Witter
LOS

Chronicle)

ANGELES, Calif.—Roscoe

Adds

ANGELES, Calif —Joseph

"Ryan" has

been

added to the

Irissr*
South Spi into btieer.

m

Financial Chronicle

The Commercial and

.

Thursday, June 19, 1958

.

.

(2778)

66

* INDICATES

Securities Now in Registration
Air Craft Marine

Albermarle Paper
Va.

June

$3,500,000 of 5%% convertible subordinated
debentures due 1978 to be offered for subscription by
holders of the company's class A and class B common
stock at the rate of $100 of debentures for each 20

held of record
June 20, 1958.
Price—To be supplied by amendment.
In addition to the debenture offering, Albemarle Paper
and two of its subsidiaries, Halifax Paper Co., Inc., and
Seaboard Mfg. Co., have agreed to sell privately to two
insurance companies $10,500,000 of new first mortgage
refunding bonds. Proceeds—To be used in part for re¬
funding of debt and payment of bank loan, and in part
for new productive facilities.
Underwriter — Scott &
Stringfellow, Richmond, Va.
A

class B

or

Allied Laboratories,

rights to expire on July 11.

common

.

Oil Co.

American Durox Corp.,

Englewood, Colo.

plant and establishment of the business at Tampa, Fla.,
including payment of the balance due on a plant site.
Underwriter—I. A. I. Securities Corp., 3385 S. Bannock
Street, Englewood, Colo.

\

(6/25)

filed

1958, at the rate of one additional

24,

and one-half shares then held; rights

Price

—

Proceeds—For working

To be supplied by amendment.
capital. Underwriter — Merrill

Lynch, Pierce, Fenner & Smith, New York, and Pierce,

Carrison, Wulbern, Inc., Jacksonville, Fla.
American Houses,

Inc.

notification) 27,575 shares of 5% cumu¬
lative convertible preferred stock.
Price—At par ($10

June 3 (letter of

per share).
Proceeds—To improve the company's
current asset position.
Office—South Aubrey &

South Streets, Allentown, Pa.

net
East

Underwriter—None.

American Mutual Investment Co.,

Underwriter

None.

—

Sheldon

Magazine,

1201

Highland Drive. Silver Spring, Md., is President.

^American Natural Gas Co.
participations in the Natural
Gas System Companies Employees Savings Plan, and
48,633 shares of common stock (par $25) of the company,

June 12 filed $6,000,000 of

Anderson Electric Corp.

(letter of notification) 14,700 shares of class B
stock (par $1). Price—$12 per share. Proceeds
to selling stockholders. Office — 700 N. 44tb
Street, Birmingham, Ala. Underwriters — Cruttenden,
Podesta & Co., Chicago, 111.; and Odess, Martin & Herzberg, Inc., Birmingham, Ala.
Dec. 23

go

Anita Cobre U. S. A., inc.,

Phoenix, Ariz.

Sept. 30 filed 85,000 shares of common stock. Price—At

share).

Proceeds—For investment in sub¬
Underwriter—Selected Se¬

sidiary and working capital.
curities, Inc., Phoenix, Ariz
Arden

holders of outstanding common stock at the rate of one
share for each five shares held

of this

—

Bankers

Bond

Louis¬

Co.,

on

the effective date

registration statement.

Price—To be supplied by
amendment. Proceeds—To pay off an equivalent portion
of the company's current bank loans which, at May 15,
1958, amounted to $8,450,000.
.

Arkansas Western

Gas Co.

assets of Orlando
Co., Inc., Florida Service Corp., Billups Petro¬
Georgia, Inc., Billups Petroleum Co. of N. C.,

Johnson,

Lane,

Counselors
Feb.

Underwriter—None.

'

•

Co.'/V

Edison

2, 1958

on

common

the basis of

costs and other

stock outstanding.

Rights

ex¬

June 5

Underwriter—None.

.

These

,

31,

Calidyne Co.,

1958

Southern

Petroleum

Ltd.

(6/23)

Jackson &

Calgary,

immediately prior to such offering.
corporate purposes.
Office —

For

general

Alta.,

Canada.

—

Underwiflter—None.

Price—At

($100 jper share).

par

capital. Office—501 West 44th
Underwriter—None/
i
'■
.

.

j

other corporate purposes. Under¬

Seattle, Wash.

/

,

.

/

,

V

\

Z;

-

\

//

~

/

the

basis

of

share

one

each

for

eight shares

16,- 1958. Price—At par
($10 per share). Proceeds—For a construction program.
Office—112 West Elm St., Sycamore,- 111. Underwriter—
None.
j
Rights expire July

Denver Acceptance Corp., Denver, Colo.
May 19 filed 1,000,000 shares of common stock (par $1).
Price—$2 per share. Proceeds—To engage, through one

subsidiary companies to be formed or acquired,
of writing life, irrurance and annuity
policies. Underwriter—DAC Securities Corp., Denver,

or more

in
r

the

business

Colo.

,

Derson

r

Mines

y

Ltd.

,

'

June 5 filed 350,000'shares
per

share.

Proceeds—-For

.

>

~T

;

r

of common stock.

new

Price—$1

equipment, repayment

of

other
Office—Toronto, Canada, and Em¬

loan, acquisition of properties under option, and

Stock Exchange

Proceeds

on

held.

now

1957.

fice—Fayetteville, Ark.

can

■

DeKalb-Ogle Telephone Co. J f '
■
r~\
May 29 (letter of notification) 22,024 shares-of common
stock to be offered to stockholders of record June 16,

Underwriter—None.

Canada

"

,

29 filed

Co., New York.
ag¬

derwriter—'None.
•

;

Dayton Aviation Radio & Equipment Corp. (7/1)
May 28 filed 500,000 shares of common stock (par 50
cents). Price—$1 per share. Proceeds—For general cor¬
porate purposes.
Underwriter — McDonald,. Holman &

$1).

Campbell Chibougamau Mines Ltd.
March 10 filed 606,667 shares of capital stock (par $1).
of which 506,667 were issued in connection with the ac¬
quisition of all the assets of Yorcan Exploration Ltd
(latter proposes to distribute said shares ratably to its
stockholders of record Dec. 16, 1957).
The remaining
100,000 shares are to be sold for the account of the Estate
of A. M. Collings Henderson on the American and To¬
ronto Stock Exchanges.
Price—At market. Proceeds—
To selling stockholders.
Office—Toronto, Canada. Un¬

/

;

writer—Herrin Co.,

The notes are convertible at
any time after July 1, 1958, until the maturity or prior
redemption of the notes at a conversion price of $4 per
Dec.

corporate purposes.

and drilling costs and

limited partnership, which notes were assumed by the

company

St.

Corp.,

1,156,77.4 shares of common stock (par 10
cents), of which 630,000 shares are to be offered for ac¬
count of company and 526,774 shares for selling stock¬
holders.
Price—At market.. Proceeds—For exploration
Jan.

gregate principal amount of $923,500 of 10-year 3% con¬
a

Sales

Daybreak Uranium, Inc., Opportunity, Wash.*

Inc., Winchester,. Mass.

vertible subordinated income notes of the

.

Proceeds—For working

Budget Finance Plan, Los Angeles, Calif. (9/3)
June 10 filed $1,320,000 6% serial preferred shares ($10
par). Price—To be supplied by amendment. Proceeds—
To be used in conjunction with proposed merger of com¬
pany and Signature Loan Co., Inc. Stockholders of Budg¬
et Finance will vote on proposal Aug. 5, 1958.
Under¬
writer—Shearson, Hammill & Co., New York. Offering
—Expected in September.
filed 230,875 shares of common stock (par
shares are issuable upon conversion of an

Research

.Brothers, Inc.
'/■/:"///''>
/■
(letter of notification) 1,400 shares of $6 cumu¬

Ave., Denver, Colo.

•

Calidyne Co.,

(par one
Proceeds—For/investment.

/■^//•///•/

lative preferred stock.

1958.
(Total offering 21,664 shares and
Eastern Utilities Association, a single majority holder,
will purchase unsubscribed shares as well as its prorata
allotment). Price—$65 per share.
Proceeds—For pay¬
ment of notes to banks.

Louis, Mo.

St.

stock,

of capital

Davis

share for

one new

Inc.,

Fund,

shares

filed./100,000

767,838 units of voting trust certificates,
each certificate representing the ownership of one share
of common stock (par one-half cent)
in each of 24
Cuban companies.
Price — To be supplied by amend¬
ment. Proceeds—For capital expenditures, exploration

pire June 24,

4

.

March 31 filed

".////

•>/'"/

5

Havana, Cuba :•

(letter of notification) 538 shares of common
(par $25) to be offered to minority stockholders

June

j

Cuban-Venezuelan Oil Voting Trusts,

(6/19)

Lines, Inc., Las Vegas, Nev.

May 20
stock

,

.

Louis.. Robert H. Green is President.

'

May 29 filed 470,000 shares of common stock (par $1).Price—$2.50 per share.
Proceeds—Together with pro¬
posed borrowings, for repayment of loans, for working
capital, and other corporate purposes. - UnderwriterWilliam R. Staats & Co., Los Angeles, Cal.
,
\
Brockton

1

.

Research

centf.
Price—At market,/
Underwriter/— Counselors

multiples thereof. Price — At par. Proceeds — For
working capital. Office—1939 E. Burnside St., Portland,
and

Bonanza Air

'

•

(6/25)

Underwriter—Netherlands Securities Co., Inc., 30
York./
/

poses.

Broad St., New

May 26 (letter of notification) $300,000 principal amount
of 6% promissory notes in denominations of $500 each

Ore.

'

Industries, Inc.

April 16 filed 280,000 shares of common stock (par 10
cents). Price—$2.50 per share, Proceeds—To pay bank
loans and for working capital and other corporate pur¬

V

May 21 filed voting trust certificates for 400,000 shares
of capital stock (par $1—Canadian). Price—To be related
to the current market prices or quotations on the Ameri¬




Cosmos

Finance Co.

Neal

&

The

be supplied bv amendment.
Proceeds — To
fefinery/ Underwriter—Lehman Brothers, New

Offering—Indefinite.

York.

Inc, Billups Petroleum Co. of S. C., Inc., Florida Friend
Oil Co., Inc., and Your Friend Oil Co., Inc.
Office—

May 5 filed 55,774 shares of common stock (par $5) to
be offered for subscription by stockholders of record
May 28, 1958, at the rate of one additional share for each
10 shares then held; rights to expire on June 17 (with an
oversubscription privilege). Price—$15 per share. Pro¬
ceeds—For property additions and improvements.
Of¬
Underwriter—None.

Price—To

leum Co. of

—

mortgage bonds due

first

of

$25,000,000

1,

construct

Proceeds—To acquire all of the

Jacksonville, Fla.
Underwriter
Space Corp., Savannah, Ga.

Refining Corp.,

1968, $20,000,00 of subordinated debentures due
Oct; 1,. 1968 and 3.000.000 shares of common stock to be
offered in fin its as follows* $1,000 of bonds and 48 shares
of stock and $100 of debentures and nine shares Of stock.

(6/25)

Co.

filed

16

Dec.

Sept.

Eastern Petroleum

-v

-

Commerce Oil

of 7% debentures due July 1,
1993, and 650,000 shares of common stock (par $1) to be
offered for sale in units, each consisting of $1,000 of
debentures and 20 common shares. Price — $1,000 per
Fuel Oil

the notes.

Pa.

May 29 filed $2,500,000

share.

Farms Co.,

Los Angeles, Calif.
June 4 filed $3,000,000 of 5% subordinated debentures,
second series, due July 1, 1986 (convertible until July 1,
1968), together with 172,162 shares of the company's
common stock (par $1) to be offered for subscription by
new

Underwriter

plus .interest,-if any,
Underwriter—Harrison & Co., Philadelphia,

aggregate price of $1,215,000

an

on

Inc.

April 14 filed 8,934 shares of common stock. Price—Ai
($100 per share). Proceeds—For general corporate

common

per

•

purchase fiont Eastern Shore Natural Gas Co., a sub¬
sidiary, its $350,000 of 25-year 6% convertible subordin¬
ated notes, $245,000 of its 25-year subordinated notes,
and additional shares (unspecified) of its common stock,

par

purposes.

(6/24)

Chesapeake Utilities Corp.

$700,000 of 6% debentures due 1983 and
114.030 shares of common stock .(par $2.50), the deben¬
tures and/42,000 shaves of stock to be offered in units
consisting of a $100 debenture and six shares of stock;
the remaining 72,030. shares to be offered separately.
Price—$130 per unit:; a-rd $6 per share/ Proceeds—To

at

Bankers Southern,

each 12 shares of

Price—$10.20
per share. Proceeds—For investment in first trust notes,
second trust notes and construction loans. Company may
develop shopping centers and build or purchase office
buildings. Office — 900 Woodward Bldg,, Washington,

($3.75

•

May 26 filed

(7/14)

Management Corp.

of record June

Inc.

/Dec. 17 filed 490,000 shares of capital stock.

par

stock (par $1),

Co., Inc., New York.

Blake

941,564 shares of common stock (par $1)
to be offered for subscription by common stockholders

—To

(jointly). Bids—Expected to be received up to 11 a.m.
(EDT) on June 24 at 300 Park Ave., New York; N. Y. ■/

filed

10

pro¬

Webster ; Securities Corp.

&

Stone

Smith a and

&

ner

400,000 shares of common stock (par 2!
cents.) Price—$1 per share.
Proceeds—To reduce out¬
standing indebtedness and for working capital. OfficeHouston, Texas. Underwriter — McDonald, Holman

Heritage Life Insurance Co.,

Jacksonville, Fla.

i

Bankers

unit.

May 1 filed 2,500,000 shares of common stock (par $1).
Price—$2 per share. Proceeds—For construction of new

C.

Inc.,

Underwriter—None.

lanta, Ga

Billups

derwriters—To be named by amendment.

D.

New

125,000 shares are to be offered publicly and
133,740 shares to employees pursuant to stock purchase
options. Price—To public, $6 per share. Proceeds—Fo*
expansion and other corporate purposes.
Office — Ai *

(N. Y.)

500,000,shares of common stock (par 200).
Price—To be supplied by amendment.
Proceeds — To
discharge current liabilities and to drill ten wells. Un¬

expire July 9.

Corp.,

ville, Ky.

American-Caribbean

one

Boston

and for construction

Underwriter—To be determined by competitive
bidding. Probable bidders: Halsey, Stuart & Co. Inc.; The
First Boston Corp.; Kidder, Peabody & Co.; Eastman Dil¬
lon, Union Securities & Co.; Merrill Lynch, Pierce, Fen¬

which

Feb.

Inc.

Feb. 28 filed

of record June

First

mortgage bonds due 1988.

gram.

Price—To be supplied by

Feb. 28 filed 258,740 shares of common
of

Underwriter—None.

share for each

May 28 filed $12,000,000 of first
Proceeds—To repay bank loans

Fidelity Life Insurance Co.

Bankers

^ Aluminum Top Shingle Corp.
June 9 (letter of notification) 150,000 voting shares of
common stock.
Price—At par ($1 per share). Proceeds
—For inventory, improvements to buildings and work¬
ing capital. Office—245 S. W; 133rd St., Beaverton, Ore.

5

—

(6/24)

Light Co.

Illinois

Central

(par $10)

York, Courts & Co..and Robinson-Humphrey Co.,
both of Atlanta, Ga.

shares of common stock to be offered
in exchange for all the outstanding shares of common
stock of Campana Sales Co.

June

Underwriter

amendment.

June 6 filed 65,000

• American

Gas

subscription by the holders of the company's out¬
standing common stock on the basis of one new share
for each eight shares held
of record June 26, 1958;

(6/24)

of class

5

v";,

of notification) $250,000 promissory notes
consisting of 4% 6-year notes and $150,000 of 5% 9-yea?
notes. Price—At par (in multiples of $100). Proceeds—
To retire notes and for working capital. Office — 1901
Winter St., Superior, Wis. Underwriter—None.

Underwriter—None.

Light Co. (6/27)
filed 121,317 shares of common stock

ISSUE

Cooperatives, Inc.

Central

for

Manufacturing Co., Richmond,

June 3 filed

shares

to extend the service.

Atlanta

REVISED

May 26 (letter

May 20 (letter of notification) 500 shares of 5lk% cumu¬
lative preferred stock.
Price—At par ($50 per share).
Proceeds—For construction of lines and increase of plant
necessary

PREVIOUS

ITEMS

•

Telephone Co., Asotin, Wash.;

Asotin

Engineering Corp.

notification) 300,000 shares of common
par ($1 per share). Proceeds-rFor op¬
erating expenses for one year; manufacturing expenses;
expenses for materials and retirement of loans and bal¬
ance* for general fund of the company.
Office—15759
Strathern St., Van Nuys, Calif. Underwriter—None.

May 28 (letter of
stock. Price—At

ADDITIONS

SINCE

Underwriter—Paine, Webber,

Curtis, New York.

corporate purposes.»

porium, Pa.

Underwriter—None.

Dewey Portland Cement Co. (6/25)
May 29 filed 79,000 outstanding shares of the com¬
pany's class A non-voting common stock (par $7.50).
Price
To be supplied by amendment.-Proceeds-—To
selling stockholders. Underwriter—G. H. Walker & Co.,
St. Louis, Mo.
—

Volume

187*

Number 5752

The Commercial and Financial
Chronicle

...

(2779)
Dieterich

Field, Inc.

Ethodont

June 2

(letter of notification) 500 shares of
capital stock.
Price—At par ($100 per share).
Proceeds—For working
capital. Office—923 Farnam
St.,-.Omaha, Neb. Under¬
writer—None.

^ Diketan Laboratories,

Laboratories, Berkeley, Calif.

Feb. 20 filed 300,000 shares of
At

common

stock.

Price—

($5 per share). Proceeds—To cover
operating
expense during the development
period of the corpora¬
tion. Underwriter—None.

Inc.

par

Evergreen Gas & Oil Co.

June 10

(letter of notification) 43,336 shares of
common
stock (par $1) to be offeree?, to
stockholders on the basis
of
fone share for each 10 shares held until the close of
business on June 20, 1958. Offer
expires on July 11, 1958.

Price—$1.10 per share.

Proceeds—For the general fund
«the company. Office—5837 W. Adams
Blvd., Culver
City, Calif. Underwriter—Cloyd Arnold &
Co., Beverly
Hills, Calif.
'■
v

June 2 (letter of
stock (par five

ceeds—For

notification) 1,500,000 shares of
cents).

working

Chemical &

Research, Inc.

Dec. 24 filed 165,625 shares of

stock (par $1) to
be offered for subscription by common
stockholders at
the rate of one new share for each four
shares held.
Price—To be supplied by amendment.

expansion
New

Proceeds—For
corporate purposes.
Office —
Underwriter—P. W. Brooks &
Co., Inc.,

and

N.

Clifton,

luna & Co.,

Price—15 cents per share. Pro¬
Office—E. 12707 Valley-

capital.

Spokane, Wash.

Offering—Indefinitely postponed.

nancing may be

Other fi¬

arranged.

Industries, Inc.

Feb. 28 filed

June 25.

"

May

Light Co.
notification) 411

20

stock

(letter of
shares of capital
(par $25) to be offered to minority stockholders
2, 1958 on the basis of one share for each

of record June
12

Dresser

Offering—Expected

Fall River Electric

shares

Total

128,347 shares of

outstanding.
Rights expire June 24,
offering 18,771 shares of which 18,360 shares

subscribed

by

Eastern Utilities
holder and also will

stock (par 500)
being offered in exchange for outstanding common stock
of the Elgen Corp. on the basis of one share of
Dresser
Industries common for 3.4 shares of
Elgen's common

majority
shares.) Price—$48

No

St., Fall River, Mass.

common

exchanges will be made unless the exchange offer
is accepted by the holders of at least
80% of the out¬
standing Elgen common, and Dresser will not be obli¬
gated to consummate any exchanges unless the offer
is accepted by the holders of at least 95% of the
out¬
standing Elgen common. The offer will expire on June
17, unless extended. Underwriter—None.

Association, the single
purchase

unsubscribed

share.

per

Proceeds—To make par¬
banks. Office—85 North Main

tial payment of notes to

Underwriter—None.

Office—Richmond,

7

Commercial Corp.
< >
May 21 (letter of notification) 300,000 shares of common
stock (par 10
cents). Price—50 cents per share. Pro¬

loans, etc. Office
80 Wall
St., New
York, N. Y. Underwriter—Dumont Securities
Corp., New
York, N. Y.
v-..
—

Price—$5
a

Va.

per

price to be

and

other

cor¬

Underwriter—

Co., Inc., Clifton, N. J.
$1,000,000 of 12% notes, payable

filed

months after date of

issue in

units of $100

tiples thereof.
ceeds—To be

or

in

nine
mul¬

Price—100% of principal amount. Pro¬
used solely for purchase of
notes and other

indebtedness issued in
homes and secured by

payment

mortgages

improved properties.

for
or

improvements

on

other liens upon the

Underwriter—None.

★ Flexible Tubing Corp., Guilford, Conn.
June 9 (letter of
notification) 61,879 shares of

common

stock (par $1) to be offered
to holders of common stock
purchase warrants due April
1, 1964. Price—$5.45 per
share

if warrants

exercised

are

Proceeds—For working capital.
Florida

May

29

1988.

Power Corp.

filed

$25,000,000

Proceeds—To

prior to April 1, 1960.
Underwriter—None.

(7/1)
of first mortgage bonds due
off temporary bank loans of

pay
to meet costs of the
company's con¬
the balance will be applied to
the 1958 construction
program. Underwriter—To be de¬
termined
by competitive

$16,000,000 incurred
struction

and

program

bidding.

Federal

ceeds—To make

Proceeds —For expansion

First Backers

1958.

being

(par $1>

subscription by holders of
outstanding
basis; thereafter the balance remain¬

pro rata

porate purposes.
None.

April

;n

European Coal & Steel Community
(High
Authority of)
(6/25)
'
*
June 5 filed
$25,000,000 secured bonds due July 1, 1978
and $15,000,000 serial secured
notes maturing July
1,
1961-1963. Price—To be
supplied by amendment. Pro¬
ceeds—For iron and coal loans.
Underwriter—First Bos¬
ton Corp.,
Kuhn, Loeb & Co., and Lazard Freres & Co.,
all of New York.

on a

ing, if any, will be offered to the
public.
share to
stockholders; and to the public at

Opportunity, Spokane, Wash/ Underwriter—Penna-

way,

general

J.

York.

common

to be offered for

stock

determined.
common

of

Dixon

Fidelity Bankers Life Insurance
Corp.
March 7 filed
450,000 shares ol common slock-

67

Probable

bidders:

Halsey, Stuart & Co. Inc.; Kidder, Peabody & Co. and
Merrill Lynch,
Pierce, Fenner & Smith (jointly); Leh¬
man Brothers and
Blyth & Co., Inc. (jointly); Eastman
Dillon, Union Securities & Co., and Harriman Ripley &
Co.

Inc.
(jointly); The First Boston Corp. Bids—Ex~'
pected to be received up to 11:30 a.m.
(EDT) on July 1.

Fluorspar Corp. of Amorlca
Dec.

26

cents).

NEW ISSUE CALENDAR

work

filed 470,000 shares of common stock
(par IB
Price—$3 per share. Proceeds—For exploration
and
working capital.
Office — Portland, Ore.

Underwriter—To
June
Bonanza

Air

19

(Thursday)

Florida Power Corp

Lines, Iiic—

(William

Mountain Fuel

Staats

R.

&

Co.)

$1,750,000

Supply Co

(The

$16,000,000

Gas & Electric

'(Offering

853,781

-

Co..

Forest

Debentures

to

Debs. & Stock

"

Common
by

Blyth &

(Blair

Debentures

&

Co., Inc.)

$2,000,000

(Blair & Co., Inc.)

July 2

^June 24

;

(Tuesday''

Debentures
(Smith, Barney & Co.)

$12,000;000

^v^'v

Chesapeake- Utilities Corp.——Common
Harrison

July 7

-Bonds

—

;

&

$25,000,000

&

(Lehman Brothers

Debs.

July 8

PDT)

a.m.

$20,000,000

*

Read

&

Co.,

Ihc.)

1,084,054

Northern States Power Co.
(Minn.)
'

(Bids 11

.

"

;

:

EDT)

a.m.

Bonds

$30,000,000

July 9 (Wednesday)

....

'shares;

.Bonds

.

(Bids to be invited) $10,000,000

Tennessee Gas Transmission Co.ill-__L__Common
'-"/V 'v

New York Telephone Corp
•: V
.
(Bids 11 a.m. EDT) $65,000,000

Bonds

,

June 25

;

•

(Wednesday)

Northwestern Public Service Co

American; Heritage Life Insurance Co—^Common
•v..,

■

v

Pierce,

Carrison,

Fenner

Wulbern,

Smith,, and Pierce, ',
941,564 shares
;

Inc.)

Cosmos Industries, Inc.—
(Netherlands

July 10

•

H.

Securities

Walker

&

Co.,

Inc.)

(First' Boston

•

79,000

Co.)

Kuhn,

Corp.,

Lazard

&

Freres

&

and

Shares

Wilson

& Co.

(Smith,

EDT)

Inc

Barney &

26

June

_.Debentures
$15,000,000

Common

Burnside & Co.)

June 27

(First

Gas

6,000,000 shares

Boston Corp.,

Co.,

Common
121,317

June 30

Otter

Tail Power

11

a.m.

a.m.

Co

Bonds

to

bp

Bonds

100

shares

held

about

Price—$3.50

April 15; unsubscribed
share. Proceeds—For

per

expansion, equipment and working capital.

Underwriter

August 26
to

hp

.Bonds

Telegraph Co—Debens.

'nvltpri >

$40,000 ono

(Wednesday)

Budget Finance Plan
(Shearson,

Preferred

Hammill & Co.)

the Mission Development Co., on basis of one share
of
Getty stock for each 1.2 shares of Development stock, or
five shares of Getty for six share* of Development
stock.
Offer to expire on June 25 at 3:30 p.m.
(EDT).

Corp.
(letter of notification) 150,000 shares of class A
stock (par 10 cents). Price—$2 per share. Pro¬
ceeds—For general
corporate purposes.
Office—1 E.
35th Street, New York 16, N
Y
Underwriter—Jamea
Anthony Securities Corp.. 37 Wall St.. New York 5, N. Y.
Feb.

12

common

(Tuesday)

New England Telephone &

Georgia Casualty & Surety Co., Atlanta, Ga.
May 6 filed 450,000 shares of common stock (par $1).
Price—$6 per share. Proceeds — For general corporate
purposes. Underwriter—Buckley Enterprises, Inc.
Getty Oil Co., Wilmington, Del.
April 11 filed 2,170,545 shares of common stock (par $4)
being offered in exchange for capital stock (par $5) of

Glassheat

___Bonds

PDST) $20,000,000

a.m.

September 3

$1,320,000

-A Government Employees Life Insurance Co.
June 6 (letter of notification) covering approximately
650 shares of capital stock (par $1.50) representing frac¬
tional interest

$10,000,000

(Tuesday)
tnvitpdl

—Common

(Monday)

August 11

Montana

Power
(Bids

(Bids

EDT) $25,000,000

(Kidder, Peabody & Co., Inc.; Blyth & Co., Inc.; White, Weld &
Co., and Laurence M. Marks & Co.) $15,000,000

shares

4

(Thursday)

Co
to

bp

Invited)

$4,650,000

September 23

of| stockholders resulting from 2V2% stock

dividend payable June

Bonds
$20.000 000

holders

of

record

Proceeds—To

Eq. Tr. Ctfs.

Chicago-, Burlington & Quincy RR

each

shares to public.

j.'

Bonds

September

July 1

$2,340,000

(Kidder, Peabody & Co.; Blyth & Co., Inc.; White, Weld &
Co., and Laurence M. Marks & Co.) 200,000 shares

(Monday)

EDT)

Devices, Inc., Princeton, N. J.
(letter of notification) 40,000 shares of com¬
mon
stock (par $1) to be offered for
subscription by
stockholders at the rate of
approximately 18.5 sharea

(Thursday)

Washington Water Power Co._

CBidS

Orange & Rockland Utilities, Inc
(Bids

invited)

Utah Power & Light Co—

Courts & Co., and Robinson-Humphrey

Inc.)

Equip. Trust Ctfs.

(Friday)

Light Co

competitive bidding.'
Co., Inc., and The First Bos¬
Corp.
(jointly); Kuhn, Loeb & Co.; Lehman
Brothers, and Glore, Forgan & Co. (jointly). Bids—Had
been scheduled to be received
up to 3:45 p.m. (EDT) on
May 13 at Room 654, 101 Indiana Ave., N. W., Washing¬
ton 25, D. C., but bidding has been
postponed.

for

(Wednesday)

be

(Bids 11:30

Atlanta

$400,000

July 23 (Wednesday)

Common

—

Co.)

&

Common
Inc.)

Washington Water Power Co

—

General Aniline A Film
Corp., New York
Jan. 14, 1957 filed 426,988 shares of common
A stock (no
par) and 1,537,500 shares of common B stock (par $1).
Proceeds—To the Attorney General of the United
States.
Underwriter—To be determined by

March 31

(Bids to be invited) $9,000,000

Forgan & Co.)

Y

(Lazard Freres

to

(Bids 11

j

(Thursday)

(Mortimer B.

(Monday)

Co.-.,

July 17
Electric Co

$40,000,000

Jetronic Industries Inc
Lazard Furld, Inc., N.

(Bids

Tampa

$700,000

—

Co.; Glore,

—Debentures

Norfolk & Western Ry

.——Debentures

noon

Four Corners Oil & Gas
Co., Denver, Colo.
March 25 filed 400,000 shares of common stock
(par $1).
Price—$3 per share. Proceeds—To pay off debts and for
drilling and exploration costs. Underwriters—None.

—None.

Debentures

'Bids

$25,000,000

$2,128,000

United Gas Corp
.

Corp.)

Holman & Co.,

July 16

(Blyth'& Co., Inc. and Dean Witter & Co.) $150,000,000

.

Boston

Management
(McDonald,

Preferred
Co.)

&

Standard'Oil of Calif

,

Bankers

Bonds

Corp

Hogle

A.

cost of $1,425,248, and the balance
will be added to
working capital. Office—Fort Pierce, Fla. Underwriter
—Atwill & Co., Inc., of Miami
Beach, Fla., on a best

General

,

(High
Co.,

Preferred

First

July 14

$40,000,000

((Keller Erothers Securities Co., Inc.)

(J.

(The

(Thursday)

Co

(Southern Natural Gas Co—

shares

-

Loeb

Co.)

Port & Terminal Co.

May 23 filed 2,138,500 shares of common stock
(par $1>.
Price—To be supplied
by amendment.
Proceeds—To
pay some $174,000 of outstanding indebtedness and to
complete phase one of the port development
plan; at a

(Bids to be invited) $30,000,000

Mutual Securities Fund of Boston
San Diego Imperial

•

Common

—

'

Edison

$700,000

European- Coal & Steel Community
Authority of)
-

Boston

;____^__Common

Dewey Portland Cement Co
to;

Office—Brooklyn, N. Y. Underwriters—Statement

ton

Com. & Debs.
Lane,; Space Corp.) $2,500,000,-,; ;

(The Johnson;

poses.

Probable bidders: Blyth &

&

Billups Eastern Petroleum Co
„

Common

....

(Offering to stockholders—underwritten by
A. C. Allyn & Co.) 59,532 shares

"

(Merxilh ,Lynch;

Price—$2.50

motion

efforts basis.

(Tuesday)

Laclede Gas Co..^«

.

Missiles-& Automation Fund^Incv^-Common
' Haupfc-.-«fe CO.4 $5,000,000!
'■Trv.yf.'.ty
Pacific Power & Light Co—
—Bonds
\ (Bids 9

Pierce, Fenner & Smith)

$8,000,000

M

r

Preferred

and Merrill Lynch,

Co.

<WHi,;cY'iBecker & Co., Inc.);,..$7,5;11,400,

•

(Monday)

Laclede Gas Co..

**'•• •

MansfieMTire, & Rubber Co.—_n.^.Debentures

V

Laboratories, Inc.
filed

Fort Pierce

(Offering' td stockhdldefs—Scott & Strmg-feilow)' $5,500,000

Central Iftfalois Light Co
-vicir^V,\^BidS ii a.m. EOT)

Sol Gold¬

150,000 shares of capital stock (par 10
per share.
Proceeds—For sales pro¬
of company's
products, working capital, addi¬
tional inventory and accounts
receivable, for research
and development and for other
general corporate our-

cents).

$281,250

(Wednesday)

Martin Co.

'

by amendment.

Common

,

'

March 26

^

Albemarid;. Papei) Manufacturing *(Cfcrp^beutures

named

to be amended.

Salem-Brosius, Inc.

Co., Inc!)

be

berg is President.

$25,000,000

Salem-Brosius, Inc.

400,000 shares

shares

EDT)

(Whitney & Co.) $115,000

Co

to stockholders—underwritten

a.m.

Potomac Plastic Co

..Common

(Paine, Webber, Jackson & Curtis)

11:30

stockholders—underwritten by Morgan
Stanley & Co. and W. E. Hutton & Co.) $10,450,000

"v

.

Union

(Offering

(Monday)

Canada Southern Petroleum Ltd
Pacific

Grand

Debentures

First- Boston-Corp.)

June 23

(Bids

..Common

Bonds

(Tuesday)

N.

go

on

25, 1958. to be offered to stock¬

June

6,

1958.

Price—At

market.

Office—1021 14th St.,
Underwriter—None.

to stockholders

W., Washington 5, D. C.

'

Dayton' Aviation Radio & Equipment Corp—Com.
(^McDonald, Holman & Co.)




$500,000

Southwestern

Bell

Telenhone

O.

(Bids to be invited) $110,000,000

Debentures

Continued

on

page

68

Financial Chronicle

The Commercial and

C3

(7/1)
12 filed 10,450.000 of subordinated debentures,

+ Grand

June

Co.

Union

due

None.

debentures for each 23 shares of stock held on
Rights to expire' on July 21. Debentures to be
convertible into common stock until July 15, 1968. ProOeeds-^Xo be used in part to retire all outstanding shortterm bank borrowings,, including those incurred in con¬
nection with the recent acquisitions of the 41 "Empire
Stores" and 7 "Mohican Stores," the aggregate purchase

cents).

price being approximately $8,000,000, to replenish cash
expended in these acquisitions, and to pay the unpaid
balance of the purchase price. !The remainder will be

• Laclede Gas Co. (7/7)
June
18 filed 320,000 shares

Industries, Inc., Philadelphia, Pa.
(6/26)

July 1.

May 27 filed 130,000 shares of common stock (par 10
Price—$3.75 per share. Proceeds—For research:,
—Mortimer

Baltimore, Md.

Corp.,

Aug. 16 filed 300,000 shares

corporate

general

and/or direc¬
working cap¬
Underwriter -

purposes.

Lynch, Pierce, Fenner & Smith, both of New York, and
Reinlioldt & Gardner, St. Louis.
<'
^ Laclede Gas Co. (7/8)
June 18 filed $10,000,000 of first mortgage bonds due
1983.
Proceeds—To refund 4%% first mortgage bonds

B.

American Machine Co.,

Inc.

collateral notes, due June
15, 1968 (subordinated) and 256,236 shares of common
stock (par 10 cents) to be offered together with cash in
exchange for the outstanding common stock (par $20)
of General Trading Co. on the basis of (a) three shares
of American Machine common (b) $12 principal amount
of 5% notes, and (c) $5 in cash, for each of the 85,412
outstanding shares of General Trading common stock
The offer is conditioned, among other things, Upon its
acceptance by holders of not less than 68,330 shares of
the General Trading stock. Offer expires June 25. Office
—Culver City, Calif.
Dealer-Manager—Kalman & Co.,
Inc., St. Paul, and Minneapolis, Minn.
System,

^ Hawkes Cage
common

—None.

Underwriter

working capital.

-

.

* Hoagland & Dodge Drilling Co., Inc.,
Tucson, Ariz.

|

.

(letter of notiifcation) 27,000 shares of capital
Price—$10 per share. Proceeds—To be used in

part for the exploration of mines and
operation ,of mines and in payment
Underwriter—None.

development and
of indebtedness.

May 26 (letter of notification) 300,000 shares of common
stock.
Price—At par ($1 per share).
Proceeds—For
supplies, advertising, furniture and working
fice—1710 South Fourth St., Las Vegas, Nev.

capital. Of¬
Underwriter

—None.

Corp., Ft. Wayne, Ind.

$180,000 principal amount
series C in units of $500
each. Price—Par per unit. Proceeds—To be used to pay
cost of constructing an addition to warehouse. Under¬

June 2 (letter of notification)
of 5% first mortgage bonds

writer—None.

Mining & Milling, Inc.
May 19 (letter of notification) 15,000,000 shares of non¬
assessable common stock. Price—At par (two cents per
share). Proceeds — For mining and milling expenses.
Office—504 16th Ave., Lewiston, Idaho. Underwriter—
None.

Bell

Telephone

Co.

May 9 filed 870,792 shares of common capital stock be¬
ing offered for subscription by stockholders of record
May 29. 1958, at the rate of one new share for each six
shares held; rights to expire on June 30. Minority stock¬
holders own 5,934 shares. Price—At par ($100 per share).
Proceeds—To repay advances from American Telephone
& Telegraph Co., and for property additions and im¬
provements. Underwriter—None.
Industro Transistor Corp.

Teb.

filed

28

shares

150,000

(N. Y.)

Accounts

of common

stock

(par

Fund,

Inc.,

Boston,

Mass.

per

share.

Proceeds—For working capital and

other corporate purposes. Office—Denver, Colo. Under¬
writer—Columbine Securities Corp., Denver, Colo.

Janaf, Inc., Washington, D. C.
July 30, 1957 filed $10,000,000 of 5V2-8% sinking fund
debentures due -Aug. 1, 1972 and 100,000 shares of com¬
stock

(par 20 cents) to be offered in units of

•

Jebenture and 10 shares of stock,
vad

one

•

Lancaster Chemical

•

share of stock.




.ViMissiles-Jets & Automation Fund, Inc.

shares of common

(par $1) to be offered for subscription by common
stockholders at the rate of one new share for each two
stock

or a
Price—Par for

/

Community Developers, Inc.,

Modern

Princeton, N. J. •, •
../:■' ,•<. ■
;
May 27 filed 15,0001 shares of common stock. Price—
$100 per share. Proceeds—For working capital and gen¬

Underwriter—None.

Motel Co* of Roanoke,

Inc., Roanoke* Va.

1

(letter of notification) 60,000 shares of common
(par 40 cents). Price—$5 per share; Proceeds—

Nov. 18
3tock
For

purchase of land, construction and working capital.

Underwriter—Southeastern Securities Corp., New York,

Investment Trust Fund, Inc.

Municipal

(N. Y.)

1957 filed 5,000 units of undivided interests in
Municipal Investment Trust Fund, Series A. Price—At
market. Proceeds—For investment.
Sponsor—Ira Haupt
&

with additional subscription privileges sub¬

shares held,

(6/24)

May 8 filed 500,000 shares of capital stock (par $1).
Price—$10 per share. Proceeds—For investment; Under¬
writer—Ira Haupt & Co., New York.
'\v>
*

May 9,

Corp.

May 26 (letter of hotification) 122,115

Co., New York.

•

(6/25)

Securities Fund of Boston

Mutual

ject to allotment. Record date: June 9, 1958; rights expire
July 11,
1958. Price — $1.50 per share. Proceeds—

May 27 filed 200,000 shares of beneficial interest in the
Fund. Price—S10.64 per share. Proceeds—For investment,

outstanding debts to purchase real property
Office — Broad and 13th St.,
Carlstadt, N. J. Underwriter—None.

Underwriter—Keller

To

repay

for

and

working capital.

Lancer

Industries,

assessable

share. Proceeds—For mining expenses. Underwriter
:—Birkenmayer & Co., Denver, Colo.
per

To

train

out

the

Natural

South

ceeds

writer—Sam

Read

Un¬

Corp.

Tex.

Underwriter—

11

.

engage

primarily in the

Mansfield

Rubber

Tire &

4 filed $5,000,000

Co.

stockholders of

June

one

new

share

for

each five shares

Underwriter—None.

17
K

filed

amended

refunding

(7/9)

statement

covering $65,000,000

mortgage bonds due July 1, 1993.
bank loans. Underwriter — To be

by competitive bidding. Probable bidders:
Halsey, Stuart & Co. Inc.; Morgan Stanley & Co. Bids—
To be received until 11 a.m.
(EDT) on July 9 at 140 West
Street, N. Y.

Nichols, Inc., Exeter, N. H.
May 13 (letter of notification) 11,111 shares of common
stock
(no par).
Price—$27 per share.
Proceeds—For
expansion and working capital. Underwriter—None.

at the rate

principal amount of debentures for each 22 com¬
shares then held. Rights expire July 10. Price—For

of $100
mon

of

Proceeds—To repay

(6/24)

1958,

basis

determined

Statement to be

24,

the

on

Series

of sinking fund debentures, due

record

Underwriter—T. J. Campbell Investment Co., Inc.,

June

July 1, 1973, and $2,511,400 of convertible subordinated
debentures, due July 1, 1973. Convertible subordinated
debentures are to be offered for subscription by com¬
mon

Stuart & Co. Inc., both

Halsey*

^ New York Telephone Co.

operation of various properties, including shopping cen¬
ters.
Office—Salt Lake City, Utah. Underwriter—J. A.

June

and

Offering—To be made in July.!:

porate purposes.

Busi¬

development and

Co., Salt Lake City, Utah.

Inc.

of the outstanding stock. Price—At par ($100 per share).
Proceeds—To repay advances from parent and for cor¬

(in $1,000 units); and for common stock, $4.50 per
share. Proceeds—For contractual obligations, for work¬
To

Co.

&

held; rights to expire on July 11. American Telephone &
Telegraph Co.owns about 2,547,411 shares (about 69.29%)

par

—

To

—

New England Telephone & Telegraph Co.
May 16 filed 735,245 shares of common stock to be of¬
fered for subscription by stockholders of record June

Magna Investment & Development Corp.
May 26 filed 56,000 shares of common stock and $500,000
of 6% convertible debentures. Price—For debentures, at

ness

Pipeline Co. of America
first mortgage pipeline bonds
be supplied by amendment. Pro¬
reduce bank loans.
Underwriters — Dillon,

Price—To

Houston, Tex.

Price—$5 per share. Proceeds—To acquire stock control
jf "young, aggressive and expanding life and other injurance companies and
related companies and then to

ing capital, and other general corporate purposes.

and operation.
Underwriter-

Nedow Oil Tool Co.

shares of capital stock (par $1).

operate such companies as subsidiaries."
First Maine Corp.. Portland. Me

implement and carry

May 5 (letter of notification) 150,000 shares of common
stock (par one cent). Price—$2 per share. Proceeds—To
pay loan;, to acquire fishing tools for leasing; and for
working capital. Office—931 San Jacinto Bldg., Houston,

& Co., New York.

Insurance Securities

to

development

Pearl

of New York.

Fund,'. Inc., N. Y. (6/26)
|
June 18 by amendment increased from 2,500,000 shares
to 6.000,000 number of shares cf capital stock (par $1).
Lazdrd

Life

of

Gas

1977.

due

working capital. Under¬
Watson Co., Inc., Little Rock, Ark.

Proceeds—For investment.

persons

plan

Nov. 19 filed $40,000,000 of

San Francisco foundry and for

share.

procure

St., Boulder, Colo.
Securities Co., Boulder, Colo.'

Western

Price—$100

unit. Proceeds—Together with the $175,000 mortgage
loan of the American Brake Shoe Co., will be used to

per

and

projected

Office—1406

per

:

(letter of notification) 50,000 shares of common
Price—At par (50 cents per share). Proceeds—

stock.

^ Laughlin Alloy Steel Co., Inc., Las Vegas, Nev.
6% convertible debentures due
June 30, 1963 and 150,000 shares of common stock. These
securities are to be offered in units; each consisting of
June 13 filed $500,000 of

derwriter—Lazard Freres

Educators Finance Corp.

National
June 4

Price—$15

Beryl & Mining Corp., Estes Park, Colo,
(letter of notification) 2,916,000 shares of non¬
common stock (par one cent).
Price—10 cents

May 16

expenditures in acquiring latter company's

Co., Inc., Bos¬

National

Inc.

(letter of notification) 75,000 shares of common
stock (par 10 cents). Price—$4 per share.
Proceeds—
.For purchase of equipment, raw materials, inventories
and supplies and for other working capital.
Office—
1827 N. E. 144th St., North Miami, Fla.
Underwriter—

meet

Securities

Brothers

ton, Mass.

May 26

Norfolk & Carolina Telephone &
Elizabeth City, N. C.

Telegraph Co.,

sinking fund debentures to be supplied by amendment.
Proceeds—To redeem and retire outstanding debentures
and other securities. Underwriter—A. G. Becker & Co.,

May 22

June 5, 1958 at par ($100 per share). No underwriting
is involved. The proceeds are to be used to retire short-

Opportunity Life Insurance Co.

June 2 filed 5,000,000 shares of common stock (par $1).

mon

None,

gas

1,600 acres in Harding County, South Dakota.

Angeles, Calif. Underwriter—
■/-;
-

St., Los

and

Inc., Chicago, 111.

Ben H. Hazen is President.

Price—$5

Carolina

South

oil

eral corporate purposes.

(William H.)
May 22 (letter "of notification) pre-incorporation Sub¬
scription agreement to 24,000 shares of class B stock of
Produce Marketers. Price — At par ($2.50 per share).
Proceeds—For working capital.
Office—Room 302, 611

10

May 12 filed 5,000 shares of common stock. Price—$5,000
per share. Proceeds—For investment. Business—To in¬
vest primarily in share accounts insured by the Federal
Savings and Loan Insurance Corp., in savings and loan
associations throughout the country. Underwriter—None
International

the

amended.

Price—To be

Insured

■' '.'b

July 8.

Hogle &

related to the market price. Proteeds—For working capital and to enlarge research and
development department Underwriter — S D Fuller &
Co., New York. Offering—Being held in abeyance.
?ents).

on

March 28 filed 1,000,000

Idaho

Illinois

expected

—Tentatively

•

H.W.I. Building

Webster Securities Corp. Bids
to be received up to 11 a.m.

Securities & Co.; Stone &

$100 of debentures and 30 common shares.

Manufacturing Co.

Houston Chemical

Co., Inc.; Lehman

Merrill Lynch, Pierce, Fenner & Smith and
'Reinholdt & GardneF (jointly); Eastman'^Dillon, MJnion

and Shell Oil Co. Agreement covers
leasehold in a total of approximately

tween the company

None.

June 12
stock.

tive

Inc., Rockville, Md.

(letter of notification) 15,000 shares of class A
stock (par 10 cents). Price—$1 per share. Pro¬

ceeds—For inventory and

Underwriter—To be determined by competi¬
bidding.
Probable bidders: Halsey, i Stuart & Co.

1982.

due

Inc., Oklahoma City, Okla.

$199,000 of working interests in the Buffalo
Prospect. Buffalo Prospect consists of all the rights of
Mid-America under a certain farmout agreement be¬

June 3 filed

Ladley

May 9 filed $1,024,944 of 5%

June 11

,

(EDT)

None.
H. &

Mid-America Minerals,
:

Brothers,

to organizers, incorporators, management,
tors.- Price—$10 per share. Proceeds—For
and

—

Price—To be supplied by
Lehman Brothers, Merrill

•

.

Hotel Corp., Portland, Ore.
May 27 filed $3,000,000 of 4% 25-year sinking fund de¬
bentures due July 1, 1983.
Price—At par. Proceeds—
For construction program and working capital. Subscrip¬
tion Agent — The Hockenbury System, Inc., Portland,
Metropolitan

Ore.

preferred

cumulative

Inc.; The First Boston Corp.; Blyth &

of common stock, of whicL

200,000 shares are to be publicly offered and the remain
Ing 100,000 shares reserved for issuance upon exercise
of warrants which are to be sold at 25 cents per warrant;

ital

Underwriters

amendment.

bearer shares of

insurance

<_

and for construction program.

Receipts for

Compagnie D'Outremer Pour L'lndustrie Et La Finance ("The Overseas Company for Indus¬
try and Finance"). A Belgian Investment Co.

&

of

>

Underwriter—None.

Ky.

stock, Series B (par $25). Proceeds—To retire bank loans

company's general funds and will be avail¬
able for working capital and installation of fixtures for
new stores.
Underwriter — Morgan Stanley & Co.. and
W. E. Hutton & Co., both of New York.

Guardian

Burnside

B.

best efforts basis.

added to the

Guaranty Trust Co. of N. Y.
June 10 filed 50,000 American Depositary

working capital. Underwriter
Co., Inc., New York, on a

and development and for

Underwriter—

'

•

^
June 11 (letter of notification) an undetermined number
of shares of common stock not to exceed $50,000 (par $1)
to be sold by Concura Foundation, Chicago, 111. Price—
At the market. Office—4th & Colorado Sts., Louisville,

Jetronic

of $100

'

Thursday, June 19, 1958

.

★ Mengel Co.

effective.

ment

shareholders in the ratio

1978. to be offered to common

'

.

Blvd., Los Angeles, Calif.

Bandini

4383

$2 per share for each 10 shares of stock. Proceeds—For
instruction of a shopping center and other capital im¬
provements; for retirement of present preferred shares:
and for working caiptal, etc. Underwriter—None. State¬

67

Continued from page

4

.

(2780)

a $1,000
$100 debenture
debenture, plus

Martin Co.,
June 11 filed

Baltimore, Md.

Mayfair Markets
24 (letter of

(7/2)

notification)

5,000 shares of 6%
stock (par $50) and 5,000 shares
of common stock (par $1) to be offered in units of one
share of preferred and one share of common stock. Price

cumulative

—$60

per

preferred

unit.

one

common

3,000 shares of common
on the basis

stockholders

share for each four shares of common

stock held

on

July 1, 1978. Proceeds — Working capital and general
corporate purposes.
Price—To be supplied by amend¬
ment. Underwriter—Smith, Barney & Co., N. Y.
,

of

term open notes and for

$25,000,000 of sinking fund debentures, due

March

(letter of notification)

stock to be offered to

Proceeds—For working capital. Office—

-

•

Northern

working capital.

Indiana Public Service Co.

June

2 filed 374,500 of common stock to be offered for
subscription by common stockholders of record at 2 p.m..
on June 16,
1958, at the rate of one additional share for
each

10 shares then held.

$40.50

per

share.

Offer expires

Proceeds

other corporate purposes.

July 7. Price—
capital and'
Underwriter—Dean Witter &
—

For working

Co., Blyth & Co., Inc., and Merrill Lynch, Pierce. Fenner
& Smith, all of New York.

Number 5752

Volume 187

.

.

The Commercial

.

and Financial Chronicle

(278lf"-0$
1

Northern States Power Co.

(Minn.)

(7/8)

May 29 filed $30,000,000 of first mortgage bonds due July

1, 1988. Proceeds — To refund $18,000,000 of 5% bonds
and for construction program. Underwriter—To be deter¬
mined by competitive bidding. Probable bidders: Halsey,
Stuart & Co. Inc.; The First Boston Corp. and Blyth &

Inc. (jointly); Merrill Lynch, Pierce, Fenner &
Smith, Kidder, Peabody & Co. and White, Weld & Co.
Co.,

(jointly); Lehman Brothers and Riter & Co. (jointly);
Equitable Securities Corp. and Eastman Dillon, Union
Securities & Co. (jointly). Bids—Expected to be received

to 11 a.m. (EDT) on July 8.

up

Northern Virginia Doctors Hospital Corp.
April 4 (letter of notification) 30,000 shares of common
stock (par one cent). Price—$10 per share. Proceeds—
For building fund. Office — 522 Leesburg Pike, Falls
Church, Va. Underwriter—Whitney & Co., Washington,

C.
Northwestern

D.
•

be

new

share for each 10 shares held.

The

date is to be supplied by amendment.
Price—
supplied by amendment. Proceeds—To be applied
the payment of $900,000 of short term bank notes, the

record
To be
to

which

from

funds

program,

used

were

and, the balance if

for the

1957

construction

will be applied to the

any,

company's 1958 construction program.
A. C. Allyn & Co., Chicago, 111.

Underwriter

—

Inc., Salt Lake City, Utah
April 4 filed 597,640 shares of common stock (par $1)
o be offered for subscription by common stockholders
of record March 24, 1958 at the rate of 1V4 new shares
for each share then held. Employees may purchase 50,000 shares of unsubscribed stock. Price—To

stockholders,

.75 per

share; and to public, $2 per share. Proceeds—
For mining,, development and exploration costs, and for
working capital and other corporate purposes. Under¬
writers—Harrison S. Brothers & Co., and Whitney &
Co.,
both of Salt Lake City, Utah.
Oil & Mineral Operations, Inc., Tulsa, Okla.
April 14 filed 200,000 shares of common stock. Price—
$2.50 per share. Proceeds—For payment of loans, various
equipment, and a reserve for future operations. Business
To acquire and operate mining claims and oil and gas
properties. Underwriter—Universal Securities Co., En¬
terprise Building, Tulsa, Okla.

Orange & Rockland Utilities, Inc. (6/30)
May 29 filed $10,000,000 of first mortgage bonds, series
bank

1988.

Proceeds

loans incurred

—

in

For construction program and

connection

with

the

company's

construction -program

and the retirement of preferred
stock of The Orange and Rockland Electric Co. (a pre¬

decessor)'also to purchase 20,000 shares of Rockland
Co., a subsidiary. Underwriter—To be deter¬
mined by competitive bidding. Probable bidders:
Halsey,
Electric

Stuart & Co.

Inc.; The First Boston Corp.; W. C. Langley
& Co.; Equitable Securities Corp. Bids—To be received
up to 11 a.m. (EDT) on June 30.
O. T. C.

Enterprises Inc.
March 6 (letter of notification) 23,200 shares of com¬
mon class B stock
(par $1). Price—$5 per share. Pro¬
ceeds—For completion of plant plans; land; construc¬
tion and operating expenses.
Office—2502 N. Calvert
St., Baltimore 18, Md.
Underwriter—Burnett & Co.,
Sparks, Md.
•

(6/23)

May 27 filed 853,781 shares of

common stock (par $25)
subscription by common stockholders of
June 17, 1958 at the rate of one new share for

to be offered for

each 20 shares then

Price—$52

per

and for construction

program.

—

on July 8, 1958.
To repay bank loans

Underwriter

—

Blyth &

Co., Inc., San Francisco, Calif., and New York, N. Y.
Pacific Power & Light Co. (6/24)
May 20 filed $20,000,000 of first mortgage

bonds due
Proceeds—Together with other funds, will
be used in carrying forward the company's construction
program through 1958 and in retiring bank borrowings.
Underwriter—To be determined by competitive bidding.
Probable bidders: Halsey, Stuart & Co. Inc.; Lehman

July 1, 1988.

Brothers; Bear, Stearns & Co., and Salomon Brothers &
Hutzler
Co.

and

(jointly); Eastman Dillon, Union Securities &
Kidder, Peabody & Co. (jointly).
Bids—To

be received up to noon
(EDT) on June 24 at Room 2033,
Two Rector Street, New York 6, N. Y.

Palestine Economic Corp., New York

March 31 filed $2,000,000 of 5% notes, due Oct. 1, 1963
to be offered in two
types: (a) interest-bearing notes
with interest
payable at the rate of 5% and at an offer¬
ing price of 100% of principal amount; and (b) capitalappreciation notes, at a discount from maturity value so
as to
yield 5% compounded semi-annually. Proceeds—
For making investments and loans in
companies or en¬

terprises

that

terested in,
—None.

or

the corporation is already financially in¬
for other corporate purposes. Underwriter

•

Paradox Production Corp., Salt Lake City, Utah
April 18 filed 767,818 shares of common stock (par $1),

pf which 100,000

shares

are

to be offered by the company

jn exchange for oil and gas properties and 3,000 for serv¬
ices; the remaining 664,818 shares are to be offered to
the public. Price—To be
supplied by amendment. Pro¬
ceeds—To selling stockholders.
Underwriter—Market

Securities, Inc., Salt

tive June 5.

Paxton

(Frank)

Lake City, Utah. Statement effec¬
Lumber Co.

May 26 (letter of notification) 15,000 shares of common
stock (par $5) to be offered to
employees. Price—$12.80
Per share.
Proceeds—To redeem common stock. Office
—-6311

None.

Pecos
March

St. John Ave.,

Kansas




City, Mo.

Underwriter—

investment.

►Under¬

holders

filed

sale

thereof.

Price—$1 per share.
of the 300,000 shares, to be used to

Proceeds—From

pay 6% mortgage
notes and interest and to
pay back tax claims, and inter¬
est due on the note to Mr. Harroun.
Underwriter—Wiles

&

•

Peoples Protective Life Insurance, Co.
March 27 filed 310,000 shares of common stock (par
$1),
consisting of 62,000 shares of class A-voting stock and
248,000 shares of class B-non-voting stock to be offered
units

consisting
Price

capital
states

and

—

for

where

of one class A and four class B
$75 per unit.
Proceeds — For working
development of district offices in the

the

is currently licensed to do
business.
Office—Jackson, Tenn. Underwriter—None.
R. B. Smith, Jr., is President and Board Chairman.
company

Policy Advancing Corp.
March 25 (letter of
notification) 30,250 shares of com¬
mon stock
(par $5) to be offered for subscription by
stockholders at the rate of

common

each

share

one

share for

new

held; unsubscribed shares to be offered
holders

and

to

others.

Price—$8
Proceeds—For working capital.
Office—27
St., Binghamton, N. Y. Underwriter—None.

per

to

share.

Potomac

Plastic Co. (7/1)
(letter of notification) $57,500 of 6% subordi¬
nated convertible debentures and
57,500 shares of class A
common stock (par one
cent) to be offered in units of
500 shares of stock and $500 of debentures.
Price—$1,000
per unit.
Proceeds — For equipment and working cap¬
ital. Office—1550 Rockville
Pike, Rockville, Md. Under¬
writer—Whitney & Co., Inc., Washington, D. C.

Prairie Fibreboard Ltd.
Feb. 28 filed

210,000 shares of common stock (par $1.50)
offered for sale to residents of Canada in the Prov¬

inces of Manitoba, Saskatchewan and Alberta and to
residents of the United States "only in the State of Northr
Dakota." Price—$2.50 per share. Proceeds — For con¬

struction

purpose/

Office— Saskatoon,

Saskatchewan,

Canada. Underwriter-^-Allied Securities
Ltd., Saskatoon,
Canada.
;

.Printing Machinery Co.
(letter of notification) 20,000 shares of common
stock. Price—At par ($10 per share). Proceeds—For the
purchase of the manufacturing assets of another com¬
pany. Office—436 Commercial Square, Cincinnati, Ohio.
June 4

Underwriter—None.
Private Enterprise, Inc., Wichita, Kansas
May 5 filed 125,000 shares of common stock. Price—$10
per share.
Proceeds — To be used to organize, or re¬
organize and then operate companies in foreign nations,
principally, but not exclusively, in the Far East, Near

/East and Africa.

Underwriter—None.

Rand Drilling Co.,

Inc.
May 12 (letter of notification) 100,000 shares of class A
common stock
(par 50 cents) and 50,000 shares of class
B common stock
(par 50 cents) to be offered in units of
two

shares

of

class A

and

one

share

of

class

B

stock.

unit. Proceeds—For expenses incidental
to drilling for oil.
Office—IIIV2 E. St. Peter St., New
per

Iberia, La. Underwriter
Orleans, La.

—

T. J. Feibleman & Co., New

Richfield Oil
June

23

be

to

filed

offered

directors who

Corp., Los Angeles, Calif.
200,000 shares of common stock

to

(no par)

officers and key employees (including
also salaried officers) under the com¬

are

pany's Restricted Slock Option Plan.

working capital.

Underwriter—James H. Price &

Co., Inc., of Coral Gables, Fla., for 250,000 shares; balance
on

"best efforts" basis.
Robosonic
12

June

National

Industries

.

Southeastern Mines, Inc.
May 28 (letter of notification) 3,000,000 shares of com¬
stock. Price—At par
(10 cents per share). Proceeds

mon

—For mining expenses.
Johnson City, Tenn.

Address—P. O. Box 3034, North

Underwriter—None.

Southern

Frontier Finance Co.

May 15 filed 2,000,000 shares of cdinmon stock
(par 50
cents). Price —$1 per share. Proceeds
$1,525,000 for
purchase of receivables secured by Mobile
Homes, ocr
other collateral; and
$275,000 for working capital,' re¬
serve, etc. Office—Raleigh, N. C.
Underwriter—None.
tIc Southern Natural Gas Co. (7/10)
—

June 12 filed $30,000,000 of

July 1,

sinking fund debentures, due
Proceeds—To be added to the
company'-®

1978.

general funds and will be available for its construction
program and

reduction of

outstanding loans under a re¬
providing for a maximum
$25,000,000 at any one time outstanding. Underwriter
—To be determined by
competitive bidding. Probable
bidders; Halsey, Stuart & Co. Inc.; The First Boston
Corp.; Blyth & Co., Inc.; and Kidder, Peabody & Co.
(jointly). Bids — Tentatively scheduled for July 10 kt
90 Broad St., New York, N. Y.
-•
/
1 '
-;
volving

credit

agreement

of

Standard

Oil

Co.

(Calif.)
(6/25) f
\
June 4 filed $150,000,000 of sinking fund debentures diift
July 1, 1983. Price—To be supplied by amendment. Pro¬
ceeds—To refinance a bank obligation bf
$50,000,000 du®
this year to provide additional capital for the
company's
overall

Underwriters—Blyth & Co., Inc., antf
Co., both of Sail Francisco, Calif., and
New York, N. Y. Offering—Expected June 25.
'
Dean

program.

Witter

&

Standard Oil Co. (New Jersey)
0 "
May 5 filed 2,246,091 shares of capital stock (par $?>
being offered in exchange for common shares of Inter¬
national Petroleum Co., Ltd., of Toronto, Canada, and
Coral Gables, Fla., in the ratio of nine shares, of Stand¬
ard Oil stock for 10 shares of International stock.

Offer

will expire on July

1, 1958. Statement effective May 23.
Underwriters—Morgan Stanley & Co. in United States;
and Harris & Partners, Ltd. in Canada.
,f
t,

Standard

Packaging Corp., New York
June 4 filed 225,385 shares of the
company's common
stock (par $1), such shares are to be issued to Johnston
Foil Manufacturing Co., a New Jersey
corporation/under
an agreement
pursuant to which Standard acquired subs¬
tantially all of the assets of Johnston.

<

•

Strategic Minerals Corp. of America, Dallas, Tex,
March 31 filed $2,000,000 of first lien mortgage 6% bond®
and 975,000 shares of common stock (par 10
cents). Frico
—For bonds, 95% of principal amount; and for stock
$3
share.

per

Proceeds—To erect and operate

one

or moro

chemical processing plants using the Bruce - William®,
Process to beneficiate manganese ores.
Underwriter-^

Southwest Shares, Inc., Austin, Texas.
Sun Oil Inc., Philadelphia, Pa.
April 22 filed 15,000 memberships in the Stock Purchase
Plan for the employees of the company and its sub¬
sidiaries, together with 188,000 shares of common stock
(no par) which may be purchased by the trustees of the
plan during the period July 1, 1958, to June 30, 1959,
with respect to the 1958 plan. Registration also covers
243,288 shares of outstanding common stock which may
be offered for possible sale by the holders thereof during
the period July 1, 1958 to June 30, 1959. Underwriter—

None.

Sunday River Skiway Corp., Bethel, Me.
5 (letter of notification) 14,357 shares of common
Price
At par ($10 per share). Proceeds — For
working capital. Underwriter—None.
June

Riddle Airlines, Inc., Miami, Fla.
May 15 filed 750,000 shares of common stock ^par 10
cents). Price—To be supplied by amendment. Proceeds
—For

J

j

,

June 2 filed 70,000 shares of
5V2 % cumulative convert¬
ible preferred stock.
Price
At par ($10 per
share).
Proceeds
To retire $550,000 of
promissory notes. Under¬
writer—J. A. Hogle & Co., Salt Lake
City, Utah.

-

Chenango

-March 31

to be

Diego Imperial Corp., San
Diego, Cailf.

^ ®''

Co., Dallas, Texas.

shares.

San

—

Valley Land Co., Carlsbad, N. Mex.

13

2,000,000 shares of common stock (par
10 cents), of which
300,000 shares are to be offered for
sale by the
company and 1,700,000 shares by the present

held; rights to expire

share. Proceeds

Proceeds—For

writer—Investors Investments Corp.,
Pasadena, Calif.

Price—$4.50

Pacific Gas & Electric Co.

record

market.

debenture

Oil

F due

Price—At

in

Public Service Co.
(7/9)
59,532 shares of common stock (par $3) to
offered for subscription by common stockholders at

June 6 filed

the rate of one

Peckman Plan
Fund, Inc., Pasadena, Calif.
May 19 filed 20,000 shares of common stock
(par $1).

Corp.,

N. Y.

filed

stock.

—

Surety Oil Co.
1
May 28 (letter of notification) 1,200,000 shares, of com¬
mon stock.
Price—At par (25 cents per share). Proceeds
—For development of oil and gas properties. Office—290
North University Ave., Provo, Utah. Underwriter—None,

500,000 shares of common stock, class B.
Price—$3 per share.
Proceeds—To manufacture on a
contract basis an automatic telephone answering instru¬

June

^ Systron Corp., Concord, Calif.
10 (letter of notification) 24,475 shares of capital

stock

(par $5) to be offered to stockholders on the basis
share for each share held on June 10, 1958. Price

ment; the enlargement of the research and development

of

facilities of the company; patent and patent applications;

—$12.25

public relations, and for working capital. Underwriter—-

derwriter—None.

None.

21

cumulative

$10.25 per share; for common stock, $8 per share. Pro¬
capital. Office—200 Sayre St., Rock-

ceeds—For working

Underwriter

ford, 111.

—

share.

Proceeds—For working capital. Un¬

June

(letter of notification) 14,250 shares of 7%
preferred stock (par $10) and 10,000 shares
of common stock (par $1). Price—For preferred stock,
March

per

^ Tampa Electric Co. (7/17)
13 filed $25,000,000 first mortgage bonds due 1988,

Paint Co.

Rockcote

one

The Milwaukee Co., Milwau¬

kee, Wis.

be

on

Rocky Mountain Quarter Racing Association

construction

program.
Underwriter—To
competitive bidding. Probable bid¬
ders: Halsey, Stuart & Co. Inc.; Stone & Webster Securi¬
ties Corp.; Kuhn, Loeb & Co.; Merrill Lynch, Pierce,
Fenner & Smith; Goldman, Sachs & Co. Bids — To be
received at 90 Broad St., New York, up to 11 a.m. (DST/
Proceeds—For

determined

by

July 17, 1958.
Tax

Exempt Bond Fund, Inc.,

Washington, D. A

Colo.Underwriter—R.

1957 filed 40,000 shares of common stock. Price
—$25 per share. Proceeds—For investment. Underwrite!
—Equitable Securities Corp., Nashville, Tenn. Offerings—*
Held up pending passing of necessary legislation by

Memphis, Tenn.

Congress.

Oct

31,

common

To

(letter of notification) 300,000 shares of
stock. Price—At par ($1 per share). Proceeds
1957

repay

outstanding indebtedness. Office—Littleton,
B. Ford Co., Windover Road,

(7/1)
June 10 filed $2,000,000 of convertible subordinated de¬
bentures, due July 1, 1973, and 112,500 shares of common
stock (par $2.50). Price—To be supplied by amendment.
Satem-Brosius, Inc., Pittsburgh, Pa.

Proceeds—To

be

used in connection with

the proposed

acquisition of Alloy Manufacturing Co., Inc., and to re¬
tire indebtedness and working capital.
Underwriter—
Blair &

Co., Inc., New York.j

June 20,

Tele-Broadcasters, Inc.

(letter of notification) 40,000 shares of com¬
(par five cents). Price — $3.25 per shmre,
Proceeds—To complete the construction of Station KALI
March 31

mon

stock

Office—41

New York, N. Y. Underwriter
Corp., New York, N. Y.

East 42nd St.,

-Sinclair Securities

Continued

on page

70

70

The Commercial and

(2782)

•

Tennessee Gas Transmission Co.

(6/24)

Graham

June 2 filed 1,084,054 shares of common stock (par $5)
to be offered in exchange for common stock of Middle
Gas

a

—

Western

Proceeds—To drill two

corporate

mon

wells and for genera]

new

Underwriter

purposes.

June

—

shares held.

Andersen-Randolph

International Growth

cent).

Price—At market.

Proceeds

Office—Short

Hills, N. J.
Corp., Denver, Colo.

Trans-America

—

(par one

For investment.

E. Owens of

Underwriter—FIF Manage¬

Waterloo. Ia.,

*

(letter of notification) 7,500 shares of common
stock (par $1) to be offered pro-rata to stockholders on
—$4

per

one

share.

Office—203

N.

new

share for

10

shares owned.

Price

Proceeds—For drilling for oil and gas.
Main

Street,

Coudersport,

Pa.

Under¬

writer—None.

16

$2,557,020 of interests in the companies
Thrift Plan for Employees, together with 121,762 shares
of common stock and varying amounts of preferred
shares of four different series which may be acquired
under said plan.
Tuttle Engineering,

Inc.
(letter of notification) 58,600 shares of common
stock (par 10 cents) and $293,000 of 6% five-year con¬
vertible debentures due June 1, 1963 to be offered in
units of 100 shares of common stock and $500 of deben¬
tures. Price—$510 per unit. Proceeds—To pay bank and
other notes payable and for working capital.
Office—
4251 East Live Oak Avenue, Arcadia, Calif. Underwriter
—White & Co., St. Louis, Mo.
May 7

United

Employees Insurance Co.
April 16 filed 2,000,000 shares of common stock (par $5).
Price — $10 per share. Proceeds — For acquisition of
operating properties, real and/or personal, including
office furniture, fixtures, equipment and office space, by
lease or purchase. Office — Wilmington, Del. Under¬
Myrl

L.

McKee

of

Portland,

Ore.,

i«

President.

United Gas Corp. (6/25)
May 22 filed $40,000,000 of sinking fund debentures due
1978. Proceeds—To prepay a like principal amount of
4% notes due Sept. 22, 1959 held by eight commercial
banks. Underwriter—To be determined by competitive
bidding. Probable bidders: Halsey, Stuart & Co. Inc.; The
First Boston Corp., Harriman Ripley & Co.
Inc., and
Goldman Sachs & Co. (jointly); White, Weld &
Co.,
Morgan Stanley & Co. and Equitable Securities Corp.
(jointly). Bids — Expected to be received up to noon
(EDT) on June 25 at Room 2033, Two Rector St., New
York 6, N. Y.

United States Sulphur Corp.
Oct. 8 filed 1,500,000 shares of

cent). Price—$1

per

share.

stock

(par

on#

None.

United States Telemail Service, Inc.
Feb. 17 filed 375,000 shares of common stock

(par $1).
Price—$4 per share. Proceeds—To purchase equipment
and supplies and for working capital and other
corporatt
purposes. Office—Salt Lake City, Utah. UnderwriterAmos Treat & Co., Inc., of New York. '
United

Wholesale

Druggists, Inc.
May 27 (letter of notification) 5,000 shares of preferred
stock.

Price—At par ($25 per share). Proceeds—To
pur¬
Office—1120 Oakleigh Drive, East-

chase merchandise.

point, Ga.

Underwriter—None.

III.

stock.

Price

share. Proceeds—For exploration and
develop¬
properties, and the balance for other corporate
purposes. Underwriter—None.
per

Uranium Corp.

of America.

Apnl 30,195Tfiled 1,250,000
16
Price—To




be

of the

the

number
holders

balance

of

Proceeds—For

working

be

in 30

capital.

Dec. 9 it

be

N

Y.

Office—151

Underwriter

—

Portland, Ora.

shares of

Edwin

writers
in 1958

stock(par
supplied by amendment (ex¬
common

Feb.

Wuson

&

Co.

39

reported company plans to issue and sell
additional shares of common stock. Under¬
Dillon, Read & Co. Inc. and The Ohio Co
Permanent financing not expected until late
possibly early in 1959.

—

or

it

25

ment

company

service

of

facilities

during 1958. Indications are
senior securities may be involved.
Underwriter—For any. bonds, to be determined by com
petitive bidding.
Probable bidders: Halsey, Stuart &
that

$60,000,000

of

Co.

Inc.; Morgan Stanley & Co.; White, Weld & Co. and
& Co.
(jointly); The First Boston Corp. and
Ripley & Co. Inc. (jointly). An offering of
$35,156,700 of 4%% convertible debentures, offered to
stockholders, was underwritten in October, 1957, by Mor
gan Stanley & Co.
*
Shields

Harriman

Winter Park Telephone Co.

of

notification) a maximum of 6,619
(par $10) to be offered to em¬
ployees under the company's Employees' Stock Plan.
Proceeds—For extensions, additions apd improvements
of telephone plant and for working capital. Office—132
East New England Ave., Winter
Park, Fla. Underwriter

-

shares of common stock

Deere

.

Co,

&

,

Stockholders will vote
for

the

exchange

of

25-year debentures
each

—None.

14

on

shares held:

plan providing
the present preferred stock into
the basis of $500 of debentures for

;

011

July 29

011

a

.

Dixon Chemical
March 10 it

Acme

Steel

March 21 it

*

tional financing this year, in the form of common
stock,
preferred stock, or a combination of the two/including
bank loans.
Proceeds—For expansion program, work¬

Merrill Lynch,

Alco Products

March 6 it

was

Underwriters—Blyth & Co.,
Pierce, Fenner & Smith.

Inc.

announced that the company is consider¬

ing plans for

long-term refinancing. Proceeds—For pay¬
ment of all notes payable and provide the
company with
additional working capital.

★ American-South African Investment Co.
June 13 filed for permission to become
registered

as

an

investment company of the closed-end type under the
Investment Company Act of 1940. Business—The
trust,

incorporated under the laws of the Union of Africa, has
been organized to provide a medium for investment in
shares of companies engaged in business in
South Africa, with particular emphasis on those
engaged
in mining gold. The trust may also invest to a certain
common

extent in gold bullion.

Jan. 23 it

-

Investment Co.

was

—

Brothers, both of New York
Boston

Edison Co.

(7/10)

announced company may issue and sell
250,000 shares of cumulative preferred stock
(par $100).
was

securities to be announced later.
Underwriter—Harriman Rip¬

Proceeds—For expansion.

Equitable Gas Co.
April 7 it was reported that the company expects later
in the year to issue and sell additional securities, prob¬
ably preferred stock, to secure approximately $5,000,001
of additional funds. Proceeds—Together with $7,000,001
from private sale of 4%% bonds, to repay short-term
bank loans and for construction program.

Underwriter!!

—May be The First Boston Corp.; Kidder, Peabody &1
Co.; Merrill Lynch, Pierce, Fenner & Smith; and White,!
Weld & Co., all of New York.
Gas

Service

March 24

Co.

reported that company plans to issue
$11,000,000 of first mortgage bonds later this year. No de¬
cision as yet has been made as to the procedure the
£onj"
pany will follow.
Proceeds—For repayment of shortterm

it

was

and

notes

Underwriter

—

loans
If

for

and

construction

by competitive"

determined

bidding,

Halsey, Stuart &
Lynch, Pierce, Fenner & Smith, and
Weld & Co. (jointly); Blyth & Co., Inc.; The First
Corp.; Lehman Brothers.
probable

bidders

may-

General

April

7

Public

Utilities

stockholders

-f''

be

Merrill

Underwriter—Dillon, Read & Co.

reported company plans to issue and sel
some additional debentures
(amount not yet determined)
Underwriters
Salomon Bros. & Hutzler and Lehmai

May 27 it

was

ley & Co. Inc., New York

Co.
announced that the company plans addi¬

was

Industries, Inc.
reported company plans to do some fi¬

nancing, the type of

Prospective Offerings

the

Co.

Gas

21 Dan E. Karn, President, announced that $100,600,000 has been budgeted for expansion and improve¬

Glore, Forgan & Co., and Hallgarten & Co., all of New

and

Natural

announced

was

Feb.

York.

Inc.

:

Consumers Power Co.

Inc.

—

(letter

Hal¬

>

plans to issue and
$45,000,000 of sinking fund debentures. Underwrit¬
ers—To be determined by competitive bidding.
Prob¬
able bidders: Halsey, Stuart & Co.; White, Weld & Co,
and Paine, Webber, Jackson & Curtis (jointly); Morgan
Stanley & Co. and First Boston Corp. (jointly).. Offer
ing—Expected in July.

(6/25)
June 5 filed $15,000,000 of 20-year sinking fund deben¬
tures.
Price—To be supplied by amendment. Proceeds
—To prepay $7,500,000 of term bank loans due 1960 and
to retire bank borrowings, including loans of
$5,304,000
for the payment of the company's first
mortgage bonds
which matured on April 1, 1958. Price—To be
supplied
by amendment. Underwriters
Smith, Barney & Co.,

19

bidders:

sell

Avenue,

Jefferson,

Probable

was

(jointly).

$60 per
Underwriter—
—

Adell

>.,

-

about 250,000

Television

corporate purposes.

*

Columbus & Southern Ohio Electric Co.

Broadway, New York 6, N. Y.

May

semi-annual instalments.

Consolidated

general

;

1

Stuart & Co. Inc.: Salomon Bros. & Hutzler.

sey,

one

such

Price

placed privately.

Chicago, Burlington & Quincy RR. (7/1)
May 14 it was reported company plans to issue and sell
on July 1 $4,650,000 of equipment trust certificates due

System, Inc.
April 2 (letter of notification) 72,035 shares of common
stock (par $1) of which 10,000 are to be offered to stock¬
holders at $2 per share and the remaining 62,035 shares
are to be publicly offered at $3 each.
Proceeds — For
Yonkprs

Co., Inc.
that the company's financing
anticipates the sale of both
(probably preferred stock)
$5,000,000. Both issues may

announced

was

:

-

Electric

the year 1958
debt and equity securities
aggregating approximately

holdings in
of shares divisible by four; also
of outstanding 5% subordinated

$1,000 of debentures then held.

share.

Louisiana

Central
March 28 it

debentures of record March 24 at rate of five shares for
each

Associates

ment of

cents).

for

offered

excess

to

share

company

program for

share for each four shares held and

Inc., New York.

Universal Oil Recovery
Corp., Chicago,
June 4 filed 37,500 shares of class A common

—$4

additional

the

York and San Francisco.'
-

Inc.

ing capital and inventories.

common

Proceeds—For plant rental,

etc.; to retire corporate notes; for core drilling; for
working capital; and for other exploration and develop¬
ment work.
Office —Houston, Texas.
Underwriter —

1

f

Telephone Co.

Proceeds—Will be
treasury for expenses
in connection with construction, extension and improve¬
ment of facilities. Underwriter—Blytlr & Co., Inc., New

Westland Oil Co., Minot, N. Dak.
April 17 filed 7,799 shares of capital stock to be offered
for subscription by stockholders of record March 24 at
one new

&

share thereafter.

a
reimburse

to

used

The record date is to be supplied by amend¬

Wilier Color

filed

writer—None.

-1963, and at $25

share for each three

None.

★ Transcontinental Gas Pipe Line Corp.
June

Weaverville,

derwriter—None.

rate of

Trans-Eastern Petroleum Inc.

of

/

May 26 filed 564,000 shares of common stock. Price—At
($1 per share). Proceeds—For capital expenditures
and exploration costs. Office—Santa Paula, Calif.
Un¬

is President.

Water

California

has applied to the California Public Utility
Commission for permission to sell an issue of 200,000
of
$1.24 dividend convertible preferred stock (par $25),
Convertible into common stock at $23.8095 until Aug.
lj

par

Uranium

Feb. 27

the basis

new

Western Pacific Mining Co.,

Mining Corp.
Nov. 6, 1957 filed 3,000,000 shares of common stock (par
one mill); Price—25 cents per share. Proceeds—For land
acquisition, exploratory work, working capital, reserves,
and other corporate purposes. Underwriter—None. Al¬
fred

•

offering has not been decided

The company

par ($5 per share).
Proceeds—To be
applied to the payment of $700,000 of short-term bank
loans incurred in carrying forward the company's con¬
struction and conversion program. Underwriter—None.

Fund, Inc.

May 14 filed 1,000,000 shares of capital stock

one

Co.

enter the

of the

Price—At

ment.

Co., Inc., Salt Lake City, Utah.
Townsend

stock at the rate of

Interstate Telephone

company
capital market late this year, but nature
on. Underwriter^
Previous issues placed
privately through William R.
Staats & Co., Los Angeles.

will

89,391 shares of common stock to be of¬
subscription by holders of outstanding com¬

for

bidders: White Weld &

California

filed

6

fered

Carolina Telephone Co.,

Power Co.

Electric

was

President Willard Wade announced June 9 the

Car.

N.

Prooeeds—For
Business
Stamford, Conn.

purposes.

Office—391 Ludlow St.,

bidding
Co.; Kidder, Peabody
Co.; Merrill Lynch, Pierce, Fenner & Smith; Carl M
Loeb, Rhoades & Co., and Bear Stearns & Co. (jointly),

Co., Inc.

:

reported that company plans to issue

was

&

26 filed

Lincoln, Neb.

Tip Top Oil & Gas Co., Salt Lake City, Utah
April 15 filed 220,000 shares of common stock, of which
200,000 shares are to be publicly offered. Price—$5 per

it

Underwriter—To be determined by competitive

Probable

$500,000 of 6% sinking fund debentures,
series A, due 1968. Price — 100% of principal amount.
Proceeds—For expansion program and working capital.
Business—The formulation, manufacture and sale of a
complete line of livestock feed supplements minerals
and pre-mixes.
Underwriter — The First Trust Co. of

(letter of notification) 27,272 shares of 70-cent
cumulative preferred stock (par $5) and 27,272 shares
of common stock (par 10 cents) to be offered in units
of one share to each class of stock. Price—$11 per unit.
Proceeds
For working capital.
Office — 111 E. Main
St., Morrietown, Tenn. Underwriter—Valley Securities
Corp., Morristown, Tenn.

6hare.

Products

/4:.

Laboratories, Inc.

reported company may issue and sell in
about 450,000 additional shares of common
stock,

1958

—

Walnut Grove

Timepian Finance Corp.

S.

California

Ave., Rochester 11, N. Y. Underwriter—Frank P. Hunt
& Co., Inc., Rochester, N. Y.

March 25

G.

March 10 it

Price

and for
construction
The First Boston Corp., New

—

working capital and other corporate

(letter of notification) 300,000 shares of capital
At par ($1 per share). Proceeds — Foi
development of oil and gas lands. Office—574 Jefferson

May

Underwriter

—Electronics.

May 6

stock.

Thursday, June 19, 1953

.

and sell about $500,000 of common stock.

Utah Oil Co. of New York, Inc.

Co., Abilene, Texas
April 30 filed 2,000,000 shares of capital stock (par 25
cents). Price—To be supplied by amendment. Proceeds
--To selling stockholder.
Underwriter—Thomson Kernaghan & Co., Ltd., Toronto, Canada. To be offered in
Canada only.

.

To repay hank loans

—

March 20

City, Utah.

Texas Calgary

ment

C.

.

Registration—Scheduled for June 20

York.

(letter of notification) 900,000 shares of com¬
mon stock. Price—At par (10 cents per share).
Proceed*
—For mining expenses. Office—305 Main St., Park City
Utah.
Underwriter—Walter Sondrup & Co., Salt Lake

York.

&

Griswold

Utah Minerals Co.

condition of the exchange offer that it
be accepted by holders of not less than two-thirds (1,606,005 shares) of the outstanding 2,409,007 Middle States
common.
Underwriter—Dillon, Read & Co., Inc., New

common1; it is

Albert

April 11

for each 100 shares of Middle States

common

Proceeds
program.

ident.

45 shares of Ten¬

States Petroleum Corp. at the rate of
nessee

Proceeds—For exploration

be named by amendment.
of Portland, Ore., is Pres¬

pected to be $1 per share).
purposes.
Underwriter—To

Continued jrom page 69

Financial Chronicle

White,
Boston

Corp.
a plan
authorizing tn
offering of common stocK

approved

directors in connection \vith

an

stockholders, also to offer certain shares on the sa™
to employees, including officers, of System coiry
Clearing Agent—Merrill Lynch, Pierce, Fenner
& Smith, New York.
1
■ >
* •
to

terms

panies.

Grace Line Inc.

March 20 it

dent,

that

was

the

•

;

Lewis A. Lapham, "res plans to issue approximately

announced by
company

L]

Number 5752

187

lume

.

.

The Commercial and Financial Chronicle

.

(2783)

,000,000 of government insured bonds secured by &
preferred ship mortgage on the new "Santa Rosa'

Brothers; Merrill Lynch, Pierce, Fenner & Smith, and
Stone & Webster Securities Corp.
(jointly); White, Weld
& Co.; Eastman .Dillon, Union Securities &
Co.; Kidder
Peabody & Co., Smith, Barney & Co. and Blyth & Co.,
Inc. (jointly). Bids—Expected to be received on
Sept. 4.

:t

Paula."

"Santa

Underwriters

Merrill

Lynch
rce, .Fenner and Smith; Paine, Webber, Jackson &
rtis; Smith, Barney Co.; White, Weld & Co.; and F
'.rstadt & Co., all of New York.

1

—

Moore-McCormack Lines,

Great Atlantic & Pacific Tea Co.
19 it was reported a secondary offering of commoi.

b.

is expected in near future.

ing stock

Underwriters—

a

include: Blyth & Co., Inc.; Carl M. Loeb, Rhoade*
Co.; Hemphill, Noyes & Co.; Smith, Barney & Co.
Lynch. Pierce, Fenner & Smith

12, George H.

Buck,

President, said

that

caustic

preferred stock. Recent bond financing was made
vately. In event of competitive bidding for bonds or
ventures, bidders may include: Halsey, Stuart & Co
The First Boston Corp. and White, Weld & Co
intly); Stone & Webster Securities Corp.; Blyth &

of

announced that it plans to register

..j

com-

New

and debentures to be issued in connection
th acquisition of the Coastal Transmission Corp. Unnvriters—Blyth & Co., Inc.; Lehman Brothers; Allen
stock

Co.; and Scharff

placed privately. Proceeds—To repay bank loans and
new

construction.

•

■

1

and

Gas

Co.

a

new

line of credit with

a

of banks and expects to sell equity securities later

Norfolk

r

Bids

Western

&

Ry.

(7/16)

arch 31, G. W. Evans,

to be received by the company on
July 16 for the purchase from it of $2,340,000 of series
D equipment trust certificates. Probable bidders: Halsey,

ny

Stuart & Co.

Electric Co.

Kansas Gas &

Chairman, announced that complans to sell some bonds originally scheduled foi
d-year, but which sale may now be deferred until
e 1958 or early 1959.
Proceeds—About $8,000,000 for
instruction program.- Underwriter—To be determined
.competitive
bidding.
Probable bidders: Halsey,'
uart & Co. Inc.; Kidder, Peabody & Co., and Merrill

&

June

14

It

Power
was

&

Light Co.

announced

Halsey,

,

plans

company

issue and

to

.

June 20.

March

I'oposed issue of $32,500,000 of sinking fund debentures
$10,000,000 would be sold in the United States,
caring 4%% interest and due in 20 years.

of

the Fedissue first

Gas Transmission Co. has applied to

Power

mortgage

Commission

for

permission

to

St.

—

-orP. and White Weld & Co., both

Montana-Dakota Utilities Co.

*

he latter
part of this year or in early
"To be determined by competitive

issue and
bonds in

1959. Underwriter
bidding. Probable

Jjdders: Halsey, Stuart & Co. Inc.; Blyth & Co., Inc.;
uerrill

Lynch, Pierce, Fenner & Smith and Kidder,
eabody & Co., Inc., (jointly); and Blair & Co., Inc.
Montana Power Co. (9/4)
% 12 it was reported that the company plans to issue
'Qd

sell $20,000,000 of first' mortgage bonds due l9'88.
For exploration and construetibn program,
•iderwriter—To be determined by competitive bidding.
r°bable bidders: Halsey, Stuart & Co. Inc.; Lehman

roceeds

—




Co.

bonded indebtedness of $6»500,000, and an increase in preferred stock from 25,000
shares to 50,000 shares. Proceeds
For repayment of
short-term bank loans and for construction program.
Underwriter—For bonds to be determined by competi¬
tive bidding. Probable bidders: Halsey, Stuart & Co. Inc.;
Smith, Barney & Co., Glore, Forgan & Co. and Blair
& Co. Inc. (jointly); White, Weld & Co.; Equitable Secu¬
rities Corp. Last preferred financing was done privately.
South Carolina Electric & Gas Co.
April 7 it was announced by the company that it Plans
to sell some additional bonds during the latter part of
the year. Proceeds — Together with bank loans, to be
used for $16,000,000 construction program. Bonds may
be placed privately through Kidder, Peabody & Co.

authorizing an increase in

of New York.

oarch 24 it was reported the company plans to
eH an undetermined amount of first mortgage

Joseph Light & Power

April 15 it was announced that the company plans to
market $6,500,000 in bonds or preferred stock "sometime
this summer."
The stockholders on May 21 voted on

unsecured notes and common stock.
line system to cost about $111,Underwriters
Stone & Webster Securities

bonds,

roceeds—To build pipe

00,000.

reported company plans $300,600,000

tal outlay program.

capital.
subsidiary

& Telegraph Co.

capi¬
Proceeds—For construction program
in 1958 and 1959 ($137,000,000 in 1958). Underwriter—
To be determined by competitive bidding. Probable bid¬
ders— Halsey, Stuart & Co. Inc.; Morgan Stanley & Co.
Public Service Electric & Gas Co. (8/20)
May 26 it was announced that the company plans
early registration of $60,000,000 of first refunding mort¬
gage bonds due 1988.
Underwriter—To be determined
by competitive bidding. Probable bidders: Halsey, Stuart
& Co. Inc.; The First Boston Corp.; Kuhn, Loeb & Co.
and Lehman Brothers (jointly).
Bids—Expected to be
received UP to 11 a.m. (EDT) on Aug. 20.
Jan. 8 it was

larch 28, company announced it plans to issue on or
efore Dec. 31, 1958 $3,200,000 of first preferred mort¬
age bonds.
May be placed privately. Proceeds — To

ral

Proceeds—For new facilities and
Underwriter—Blyth & Co., Inc., San Fran¬

Pacific Telephone

invest¬

s| Midland Enterprises, Inc.

Tennessee

Corp.

cisco and New York.

I

Midwestern Gas Transmission Co.
larch 24 it was announced that this

of an
in

8

equipment,

ment company plans to offer to bona fide residents of
:aliiornia 10,000 shares of capital stock (par $1). Price
-$10 per share, less an underwriting discount of 8'/2%

pay bank loans and for working

sale

ably to stockholders).

f which

Inc., Fairfield, Caiif.
this newly organized

plans

Robert W. Miller, Chairman of the Board, an¬
nounced that it is likely the corporation will sell some
common
stock within the next several months (prob¬

Bloedel, Ltd.
a special meeting June 17 on a

announced

company

part of this year or early 1959.

Pacific Lighting

May

tockholders will vote at

•

reported

-

an

(par

Securities

additional

$50).

Corp.

and

100,000
Underwriters-

Paine, Webber,

Southern

Railway Co.

was

reported that the comparv plans to issue

about

$20,000,000 of bonds. Underwriter -To be deter¬
mined by competitive bidding. Probable bidders:
Halsey,
Stuart & Co. Inc.; Kidder Peabody &
Co., Inc.; The First
Boston Corp. and White, Weld & Co. (jointly); Morgan
Stanley Si Co.; Eastman Dillon, Union Securities & Co.,
and Salomon Bros. & Hutzler (jointly).

★ Southwestern Bell Telephone Co.

(9/23)

The company has asked the Public Service Commission
of Missouri for the right to issue $110,000,000 of deben¬
tures.

Proceeds—To

refund

outstanding issue.

Under¬

writer—To be determined by competitive bidding. Prob¬
able

bidders^ Halsey, Stuart & Co. Inc.; Morgan Stanley

Co.

Offering —It is believed that the issue will be

marketed in late September.

★ Textron, Inc.
June 16 Royal Little, Chairman of the Board, announced
that the directors of the company have authorized a

giving each
of common
stock for each 10 shares held on or about July 14. The
stockholders will also be entitled to purchase shares
which are not purchased under the primary subscription
rights. The company recently announced purchase for
approximately $7,000,000 in cash, of assets of Waterbury
Farrell Foundry & Machine Co.
subscription offer to

stockholders

common

shareholder the right to purchase one share

28

it

announced

was

Mo.

company,

plans to market

$30,000,000 of common stock in the latter part of
this year or in the first quarter of 1959. Proceeds—For

about

construction program.
United
June

5

Artists

•

Corp.

it was announced

that the company is planning

public offering of additional securities before the mid¬
dle of July.
Underwriter —F. Eberstadt & Co., New
York. Registration—Expected to be filed shortly.
a

June

16 it

(8/11)

reported the company plans the sale of

was

$20,000,000 first mortgage bonds. Proceeds — To refund
the 5 x4 % first mortgage bonds due 1987, and the balance
added to working capital to carry out the company's
construction

program.

Underwriter—To be determined

by competitive bidding. Probable bidders: Halsey, Stuart
& Co. Inc.: First. Boston Corp. and Blyth & Co., Inc.

(jointly); White, Weld & Co. and Stone & Webster
rities Corp. (jointly); Salomon

Secu¬

Brothers & Hutzler; Kid¬

der, Peabody & Co.; Eastman Dillon, Union Securities &
Co., and Smith, Barney & Co. (jointly); Lehman Brothers
and Bear, Stearns & Co. (jointly). Bids—Expected to be
received up to 11:30 a.m. (PDST) on Aug. 11.

amount of bonds and preferred stock

Underwriter
determined by competitive bid¬
ding.
Probable bidders—The First Boston Corp. and
Halsey,Stuart & Co. Inc. (jointly); Blyth & Co., Inc.; (2)
For preferred stock: Blyth & Co., Inc.

"yth & Co., Inc. and J. J. B. Hilliard & Son.

'roceeds—For investment.

was

For bonds to be

—(1)

.

was

it

20

the latter

(jointly); Kuhn, Loeb & Co. Offering—Ex¬
September or October.
'

it

.

undetermined

Webster

authorized

stock

*Utah Power & Light Co.

Pacific Gas & Electric Co.

Kentucky Utilities Co.
nie 16 company stated it will sell bonds and/or comon stock in
the last quarter of 1958.
Underwriters—

27

Glore,

of retiring existing bank loans and to supply
Underwriter
—To be determined by competitive bidding.
Probable
bidders: Halsey, Stuart & Co. Inc.; Kalman & Co., Inc.;
Glore, Forgan & Co.:and Blyth & Co., Inc.Bids—Expect¬
ed to be received on July 23. Registration—Expected on

& Co.

Master Fund,

First Boston Corp.;

the purpose

competitive bidding. Probable bidders
Co., Inc.; Lee Higginm
Corp.; Equitable Securities Corp.; Eastman Dillon
nion Securities & Co. and Merrill Lynch, Pierce, Fenner
Smith (jointly); Kidder, Peabody & Co. and White,

an,

Inc.;

cash for further construction expenditures.

determined by

MaclVEiillain, &

Co.

★ Otter Tail Power Co. (7/23)
13 the company has made application to the Fedcral Power Commission for authority to issue and sell
$9,000,000 first mortgage bonds due 1988. Proceeds—For

alsey, Stuart & Co. Inc.; Blyth &

acted in

&

June

Kentucky Utilities Co.
in. 21 it was reported company plans to issue and sell
0.000;000 of first mortgage bonds. Proceeds—To repay
ink loans and for new construction.
Underwriter—To

eld

Stuart

preferred

March 20 it

company

Forgan & Co.; Blyth & Co., Inc.

1

$10,000,000 of first mortgage bonds due 1988. Proeds—Fo£ construction program. Underwriter—To be
termined by competitive bidding.
Probable bidders,
alsey, Stuart & Co. Inc.; The First Boston Corp.; Glore,
argan & Co.; Harriman Ripley & Co. Inc.; White, Weld
Co.; Blyth & Co., Inc.; Equitable Securities Corp.

company

will likely issue $10,000,000 bonds
later in the year.
Company's 5-year construction pro¬
gram calls1 for $90,000,000 outlay.
Underwriter—To be
determined by competitive bidding. Probable bidders:
deferred,

&

March

will sell this Sep¬
mortgage bonds providing new gas
supply from Northern Natural Gas Co. is approved by
Federal Power Commission. In event this project has to
be

stockholders
of

Union Electric Co., St. Louis,

Gas Co.

it .was announced

10

9

shares

Inc.; Salomon Bros. & Hutzler.
Illinois

tember: $20,000,000

Co., and Goldman Sachs & Co. (jointly).

Kansas

b.

expected

Northern

inch, Pierce, Fenner & Smith (jointly); Lehman
others; Eastman Dillon, Union Securities & Co. and
One & Webster Securities Corp. (jointly); Glore, For-v
in

are

Southern Colorado Power Co.

May

&

year or in early 1959, depending upon prevailing
market conditions. Underwriter—For any common stock:
The First Boston Corp., New York.

that the company plans to
and sell $3,000,000 of first mortgage bonds. May

ue

Electric

announced that

this

*

■irch 25 it was announced

•

State

was

agement intends to negotiate
group

Inc.

York

approximately $7,500,000
from additional financing will be required for construc¬
tion expenditures for the balance of this year. The man¬

"■v-.y.;'/y;/

Indiana Gas & Water Co.,

..=;■■

March 7 it

& Jones, Inc. Registration—Expected

;

:iy 2.

acquisition of American En¬

for 2.4 shares of American Encaustic

common

later part
Un¬
competitive bidding.
Probable bidders: Halsey, Stuart & Co.
Inc.; Kuhn, Loeb
& Co.; First Boston
Corp., and Dean Witter & Co. (joint¬
ly); Blyth & Co., Inc.

in

England Telephone & Telegraph Co. (8/26)
April 11 it was announced company plans to issue and
sell $40,000,000 of debentures.
Proceeds—To redeem a
like amount of 4V2% bonds due 1961. Underwriter—To
be determined by competitive bidding. Probable bidders:
Halsey, Stuart & Co. Inc.; The First Boston Corp.; Mor¬
gan Stanley & Co. Bids — Expected to be received on
Aug. 26.
"'v

Inc.; Drexel & Co. and Dean Witter & Co. (jointly)
First Boston Corp. and White, Weld & Co. (jointly)
stock financing. There is no
eferred stock presently outstanding.
Private sale of
000 shares ($3,000,000) of preferred is planned.
2 company

stock

New

,

-7-:-

company,

reported that the company contemplates

this year. Proceeds—For construction
program.
derwriter— To be determined
by

Jackson & Curtis.
common

Subject to approval by stockholders
offer calls for exchange of 1 share

common.

derwrote last common

Corp.

latter

of National

ie

ae

Offering—Ex¬

was

i?eabout $50,000,000 of bonds in the

of

Stone

proposed

Tiling Co.

★ Southern California Edison Co.
June 16 it

the liners S. S. Brasil

Brothers, both of New York.

with

connection

1

jn

on

Underwriters—Kuhn, Loeb & Co.

National Gypsum Co.
Company plans to register additional

com-

end of this year in the form of first mortgage bond*

Houston

ship mortgage

S. Argentina.

pected this Summer.

plans to sell some $7,000,000 in new securities bj

y

S.

and Lehman

tiackensack Water Co.
•ch

$24,000,000 of government insured bonds secured by

first preferred

and

y

Merrill

Inc.

March 24 it was announced company plans to issue and
sell

71

Washington Gas Light Co.
May 26 it was announced company plans to
sell about 300,000 shares of new preferred

issue and
stock (no

Proceeds—For construction program. Underwrit¬
ers— Johnston,
Lemon & Co., Alex. Brown & Sons,
Auchincloss, Parker & Redpath and Folger, Nolan Inc.
Offering—May be early in Summer.

par).

★ Washington Water Power Co.

(7/23)

Kinsey M. Robinson announced plans
for the sale, before end of July, of 200,000 shares of com¬
mon stock and $15,000,000 first mortgage bonds.
PriceTo be supplied by amendment. Proceeds.—For working
capital. Underwriters—Kidder, Peabody & Co.; Blyth &
Co., Inc.; White, Weld & Co., and Laurence M, Marks &
Co. Registration—Expected June 26.

June

16 President

Wisconsin

Power

&

Light

Co.

announced that company plans to issue
and sell $10,000,000 of first mortgage bonds. Proceeds—
To retire bank loans and for construction program. Un¬
derwriter — To be determined by competitive bidding.
Probable bidders:
Halsey, Stuart & Co. Inc.; Smith,
March 17 it was

Barney & Co. and

Robert W. Baird & Co., Inc.

(jointly);

Equitable Securities Corp. and Eastman Dillon, Union
Securities & Co. (jointly); White, Weld & Co., Kidder,
Peabody & Co. and Salomon Bros. & Hutzler (jointly):
The First Boston Corp.
Offering—Not expected until
late in

1958 or early in

1959.

Wisconsin Public Service
March 4 it was

Corp.

announced company plans to

sell about

securities in the last half of the cur¬
rent year.
The type of securities has not yet been
decided on. Underwriter—To be determined by com¬
petitive bidding. Probable bidders: (1) For any bonds-Halsey, Stuart & Co. Inc.; White Weld & Co.; The First
Boston Corp.; Kidder, Peabody & Co.; Merrill Lynch,
Pierce, Fenner & Smith; Eastman Dillon, Union Secu¬
rities & Co. and Salomon Bros. & Hutzler^ (jointly),
Kuhn, Loeb & Co., and American Securities Corp.
(jointly). (2) For any preferred stock—Merrill Lynch,
Pierce, Fenner & Smith; Salomon Bros. & Hutzler and
Eastman Dillon, Union Securities & Co., jointly), Leh¬
man Brothers; Kuhn, Loeb & Co. and A. C. AUyn & Co.
Inc. (jointly); The First Boston Corp.; White, Weld *
Co.; Kidder, Peabody & Co.
®
$12,500,000 of new

iv 1

72

The Commercial and Financial Chronicle

(2784)

Industry Assets

Share

Mutual Funds

Total net assets of the 144 openinvestment company (mutual

fund)

members

of

the

Fund, a proposed new mutual fund to be
spon
sored and managed by Lazard Freres & Co., one of the
oldest
investment banking houses in the United States, has
filed

New Fund

098,844,000 at the end of May, the
Association
At

the

June

announced

investment

company shares dur¬
ing May totaled $109,483,000 com¬
pared with $122,206,000 for the

month

Securities

and

$116,354,000

for May a year ago.

and

Study by SEC

Exchange

companies

as authorized by Section 14(b) of the Investment ComApt
f
Act ol 1940 it had retained ttio Securities paonnt»/>vi ttni4 a-p
of 1 qln it h'.wl votoiiiorl the c
Research Unit of

nanv

em i

pany

the

Wharton

School

of

Pennsylvania, to make

Finance

and

t*i

mo

University of
fact-finding survey and report on certain

a

aspects and practices of registered investment companies.
Under Section

"The Commission is authorized, at such
times as it deems that any substantial further increase in size of
investment companies creates any problem involving the protec¬
tion of investors

14(b)

the public interest, to make a study and inves¬
tigation of the effects of size on the investment policy of invest¬

$38,932,000.

ment

totaled

For April, redemp¬
$32,453,000; during
ago, they came to

May a year
$40,306,000.
The popularity of accumulation
plans for the periodic purchase of
mutual

shares

fund

continued

New plans opened in May
19,935 compared with 17,€78 for the previous month and
19,503 for May a year ago.
Cash, U. S. Government securi¬
ties and short-term corporate ob¬
ligations held by the 144 openend
member
companies totaled
$633,146,000 at the end of May,
1958.
This compares with $638,-

strong'.

totaled

■990,000 at the close of the previous
month and $528,788,000 at the end
of

May, 1957.

or

companies

and

security

on

markets,

on

of

concentration

control of wealth and industry, and on companies in which invest¬
ment companies are interested, and from time to time to report the
results of its studies and investigations and its recommendations
to the

(Special to The Financial Chronicle)

FRANCISCO, Calif.—Paul
Sylvester has become connect¬
ed with Irving Lundborg & Co.,

IB.

310

Sansome

the

New York

Street,

members of
Pacific

and

Coast

Stock Exchanges.

The Commission has

previously received a preliminary report
containing a general research plan for this study, and the present
survey will explore in detail certain specified areas to enable the
companies

has

created

any

problems

which

remedial

require

legislation.

is

14

paying
cents

June
of

Way to Explain Dollar Cost Averaging

One of the chief

the

advantages to investors of mutual funds is

buying shares at the rate of so many dollars'
monthly—of dollar cost averaging. As everyone
knows in the mutual fund, industry, this formula approach to
equity investing is one of the most potent extant.
quarterly

or

investor, for example, who started to buy the stocks in the
Dow-Jones Industrial Averages at the peak of the market ill 1929
would have broken even by early 1932 and would have been
it?
K
"f'' —,hv
ahead—that is, TirAIll/-! TtOTTA showed a' ^.1301301' profit''—by "ff*
would have
"paper
the
O

'

rfclX?O

1

happy to report that one man has devised a simple,
but unique method by which a mutual fund salesman can explain
So,

v/e are

approach to investors, and by which
it to his new men.

a

mutual fund

close

different

-

mutual

The

fund

salesman

and

the

investor

each

take

is

salesman

buys

so

Boston 0. Mass.

invests
averaging.

dollar cost
At

American Investors Fund,
being offered to the in¬
vesting public at net asset value
per share, without any sales "load"
charges or underwriting commis¬

many

shares

the

end

of

so many

a

month

dollars' worth

investor

—

and

thus

is

a

month and thus

the

their

sell

INCOME? /

Two With Merrill

and

income

to

CLEVELAND,

the

staff

Talbot, 634 Fourth

Street.

Ohio

—

Arthur

B. Hayes and Ellwood W. Lewis
have become connected with Mer¬
rill
Lynch,

Pierce,
Fenner
&
Smith, 216 Superior Avenue, N. E.

selected for

ing

these shares became effective last

The

•week.

the

in

fund

v:

yr>yjYiYn'»ffi

"American
fund

i

the basis
The

^Incorporated
7 Income Fund

m

mutual

fund

whose

it to
return

policy

income

as

a,

nrovides

large

may

common

a

for

its

fund is available from
investment dealer.

The Parker Corporation
200

Berkeley Street

Boston, Mass.




Dillon, Read & Co

investment

securities.

Commodity Fund

It

Offers Slis. in Fla.

$10.86 per share based on last
Tuesday's net asset value, repre¬
Futures, Inc., a mutual func
senting a gain of 8.6% since Jan.
16, 1958, when the fund made its dealing in commodities and com
futures, such as cocoa
first
investments.
It
has
been modity
cotton, eggs, rubber and wheal,.
as a private fund since
has registered and is now
offerings
time, pending completion of
registration formalities just shares for sale ip Florida.

operating
that
the

Futures, Inc.
1948

and

buying

and

organized

was

has

been

ii
eommoditie:

selling

Shares

stocks selected for

n

INCOME:
is

a

mutual

years were

Market June 25

unsuccessful, but

There has been

registered with Inc. shares rose from $2.84 or
newly-organized Boston Dec. 31, 1956, to $5.08, for a lie
investment fund called the Mutual gain of 79%, not including a profi'
a

Securities

Fund

of

distribution
Boston.

The
per

filing will

cover

200,000 shares of

Brothers

will

this

newest

be

the

dividend

15

of

1958

so

far

moderate

a

has been sustained.

loss

cl

ne

Eii

OnJun(

th

6,

1958, shares were offered a
Co.,
bf
Information
on
Futures
underwriter of $4.02.
Securities

Inc.

addition

to

fund

the

any

shares may be secured froir
securities dealer in Florida oL

IS

industry,
and
the
Investment may be obtained by writing
t<Jj|
IS
Managers, Inc. will be the invest¬ Futures Distributors, 37 Wall St.
ment

advisor.

Norton

N.

the

New York 5.

Keller,

who is President and Director

It

of

underwriting house and

advisory organization, will be
The

new

It

6%, with

$25,000.
to

will

per

the the Research &

a

appointed

di¬

sell

at

out

of

Manager o
Statistical Depart

ex¬

Futures,
Dr.

Inc.

Advisory Council
F.
Hickernell

Warren

American
Business Shares
A Balanced Investment Fund
Company
between

selected

selected

FREE prospectuses about these mutual funds
from
your local investment dealer or:

for

for

supervises
bonds

stability,

growth

Prospectus

Company

and

and

portfolio bal¬
preferred stocks

a

common

stocks

possibilities.
upon

request

Loud, Ahbktt & Co.

4
New York

—

Chicago

R

Futures, Inc., stated that Mr 0
Muir will specialize in sugar fo]
the Fund.
Other members of tn<
of

are

anced

th(

making the announcemen
D.
Donchian, Presiden

S&ivii

The

beei

Richard

registration

TC

pi

ol

member of the Advi¬

a

Council of Futures, Inc.,.
commodity mutual fund.
^
In

IS

& Co., Suga

sory

a

breaking point

Mutual Securities
be

.

tha

Muir,

ment of B. W. Dyer

one

share. The load

a

C,

n<

'

announced

Economists and Brokers, has

fund will be of

classification.

"

*

also

was

Alexander

of principal and income.
f«—i
Commonwealth Income Fund
fund investing for current income.

Buildingt San Francisco

m

cent:

share.

In

beneficial interest.

stocks of well-established
for their possibilities of (

Russ

oper

past four years hav(
quite profitable on balance

In 1957, while most stocks wer
declining, asset value of Futures

reasonable income

North American Securities

x

at ions for the

Reach

to

possible growth of principal.
rrROWTH: Commonwealth Stock Fund,

long-term ai vm/hh
long-ieriii growth

I

ii»x

engaged

for almost ten years. The first few

companies selected
each

th<

,

was

and

invests in common

on

be

^diversified ownership of bonds, preferred, and

£

involved.

A prospectus

of

company

the New York.

by June 25th.

Commonwealth Investment Co.
balanced investment program through

dalaNCE:

r—i

your

sued will

of

offering price of the fund's
varies
from
day to day
reflecting changing market values

pects
i—|

investment

an

shares

at

first

compa1

This trust is being organizer
by Charles W. Engelhard, who i vl
prospects for better-than-average Chairman of
Engelhard Industries
capital appreciation consistent
Inc., Newark, N. J. It is expecter
with good income and reasonable
that Mr. Engelhard will be Chair
safety of principle.
man of the new fund.

will be

■

,1. ri*k
7
,h*

Service."

of market action.

investment

price of $10.64

CURRENT

--".

Investors

fund places primary emphasis on
selection of stocks having the best

mm

HI

A

of

engaged in gold minim

will

n

objective

those

on

versified open-end common stock

i!

INCOME?

investmen

shares

normally be in¬ closed-end type under the Invest
vested in common stocks, which ment
Company Act of 1940. Un
are
selected
almost entirely
on derwriter of the shares to be is

mm

ahead.

for

medium for

a

common

was

of the five trustees.

years

INVESTING

Africa. -Thi
organized ti

been

organized and gold bullion.
by its Investment Adviser, Amer¬
On
June
13, American-Soul]
ican Investors Co. of Larchmont, African
Investment filed for pei-_
N. Y. which is also the publisher mission to
become registered a

of capital

growth

possible

added

Lynch

(Special to The Financial Chronicle)

James
Geraldine Lip—

invested in a

mutual fund

liit of securities

lllllil

and

been

have

of Hannaford &

Eitabliihid 192S

A

ROSA, Calif.

R. Ketchersid
ton

Investors

the

was recently

South

has

registration statement cover¬ nies engaged in business in
Soutl
the first public offering of Africa, with
particular emphasii

Keller

SANTA

Incorporated

FUTURE

provide
in

in

trust

new

been

investing process, both the salesman and
shares, and the investor finds he is well
ahead with a good profit showing.
Mr. White has already placed these kits with Investors Plan¬
ning Corp. and other firms. The price is about $1 a piece for
the

(Special to The Financial Chronicle)

for

Trust, Ltd.,

registered

•'

sions.

the SEC

Hannaford & Talbot Adds
1■

new
investment trust calle<
American-South African In

vestment

are

Inc.

INVESTING)

A

the

Inc.

the kits.

Incorporated ISIS'

11

Planning Stage

mutual

five

buying

paper

The prospect

business

C/Cc^/titalHrfe
ffnUiianee c€cm/uriif/f Trustee

in

new

M utual Securities

prices.

share averaging.

June 19, 1958.

50 State Street.

name

scrip representing money and invest by
"share certificates."

holders

ol

„

is

Dougald C. White, 42 Crane Road, Scarsdale, New York. His invention, which has been cleared by the
National Association of Securities Dealers' Ray Moulden, fits into
a leather case about the
size of one used to carry calling cards.

The

certificates of record

the"

The fellow's

pieces of

payable

to

a

The

However, one of the stumbling blocks to the dollar cost
averaging system is that it has not been easy to explain to people
interested in investing in mutual funds.
*

of

1958

of

fund,

The

system—by

worth

six

net

income,

23,

trust

at

dividend

shares

Briefly, the system utilizes a "stock market card" showing the
prices of a stock—or mutual fund share—during six months at

Lund

share from

a

per

investment

Lilc

The

announced.

DIVIDEND

Massachusetts

Share Sale

of

New

this formula

Life Lintel

Gold Fund in

•

Commission to determine whether the increased size of investment

sales manager can explain

Massachusetts

Begins First

A

start of 1933.

SAN

South African

Congress."

An

Irving Lundborg Adds

American Fund

Commerce,

Shares turned in for redemption
for
the month
were
valued
at

tions

with the Securities and Exchange Commission
in.
creasing the size of the offering from 2,500,000 shares to 6,000
000
shares, thus raising the size of the fund, from about $35,000 00n
to $85,000,000. This will be the net to the fund after
commissions
are deducted from the planned public offering price of
$15 a share
amendment

Commission on June 13 an¬
that in furtherance of its study of the size of investment

nounced

April, assets
totaled $9,786,243,000; as of May
31, 1957, they were $9,730,861,000.
Investor purchases of open-end

previous

The

16.

of

close

an

By ROBERT R. RICH

National

Offering

Lazard

The

end

Association of Investment Compa¬
nies rose to a new high of $10,-

Thursday, June 19,195.

.

Lazard Fund More Than Doubles Planned

I

Exceed $10 Billion

..

—-

Atlanta

—

Los Angeles

Number 5752

187

'Plume

.

.

The Commercial and Financial Chronicle

.

(2785)

and .financial consulJohn M. Westcott, Man¬

conomist
ant and

Research Department of
Treene & Ladd, members New
ger,

Looks for Mkt. Rise
Arthur

Partner

Peacetime Benefits

IDS

Wiesenberger

rork Stock Exchange.

the

New

York

Stock

technology

is

cession
de-

nation's

our

ot
of $»y,D44,l79 were pro$89,544,179
during the month of May

no

^uSlmmons> President>

Researcli Efforts
landed to maintain

oaies
Sales

duced

buiTf his-nTe' £? thV?eJ f0.rce of investors
imihe- Diversified Services, Inc
Joseph

that while he has

pays

From Defense

The'scientific

May Sales Top
$891/z Million

Wiesenberger, Senior

ol

Baltimore & Ohio

an"

Baltimore

America

tne

in

oViOorJ

emLs.

•

J.

a

~w~v

"

—

talcp

•*

■

clients about

our

H

ITIATP

month

ago

nt+i+nrlrk

to
iu

led the nationwide sales organizaxv-u uuc lldtiUUW,
inn

take a more positive attitude to- lion since 1947.

,

e.

.

£

nd

the

of

managers

National

!i 5e(Liritne/ f>°vprm^2n nnnUnnn Tim

} issets,

i

.u-

^

three

phases," he continued. "First

Railroad

to

would

in

tral

the

Both

totaled $25,799,229 for the month

recovery from the Previous de- The funds, all affiliates of IDS,
cline5 second a further recovery are Investors Mutual Inc., Investsolid business improve- nrs Stork FnnH Tnr
Tnttocthro

eport highlights the scientific ef- based upon

the

reported
this year.

far
•

B.

&

trol

over

volume

T

shortcomings

ts

fasted

years 1949 to 1956.
The
phase is still to come, and

lhird
there

out that

were

win

dramati-

Activities points

Uoimc

1942, and its first phase

ered the

continent

this

perimeter _ol

wain-

the north-

ng) Line spread across
Tii

-m

early

Total

son

revealed when the system
ailed to detect the Russian Sputliks orbiting no higher than the
ally

is

indication that it
begin. That is the rea-

every

SOon

maturity

value

of

face-

feej that it is time to begin

we

one's

increase

t0

common

stock

holdings."
When Mr. Wiesenberger was

last

'peak of a ballistic missile trajec- in London, in May of 1956, he
ory."
However, Robert Colton, commented, at a luncheon given
Janager of Nationals Atomic and
his honor at the City of London
Uectronics Division reports cur- Club> «what we see in prospect is
ent research projects are devel- no real coliapse of business activ-

cates purchased by individual investors during May amounted to

$63,744,950.

accumulation

These

certificates

were

»issued

by

lil¬

vestors

Syndicate of America, Inc.
Syndicate Title &
Guaranty Company, New York,
Investors

and

JDS

both

subsidiaries

I|

AniPriPQii

H.xXIIlvi.lA/tlll..
T

II*

a

1

.

I Oldl/YsfeClS IB1 "11(31

_

+

$70,329,849, equal to $8.26

1953,

aeain^
g

Hpfpnsps

varfaie

re-

submarine

nnti

in pin Hp

h

iw inrf^
a

advanced

rf

fipiru

-

such

tempering of corporations a share (or $8.56 a share, adjusting
mtentl0n to expand plant. Co - for reinvestment of the January
sumer well maintained. All in all, 1958 capital gain distribution).
purchasing power is hkely
to be

some

Tbjg

compares

so

of

con¬

the lower

on

traffic and

recent
mean

cars

still

main¬

have increased

months,
the

this

but

does

road does not have

equipment to meet the

present level of carloadings.
B.

&

O. has made

reducing

its

business.

from

loss

aC„

n

and gas

bacteria

as

5%

a

to

activity,

deci,ne ln

10%

of

ts

W™hfip
this area, while

ennrrert

hv de-

spun ed by de

needs, could result in many
peacetime applications of real lmportance to mankind

tense

Highs for

520, to below 400;

The

Inc.,

months

of

Fund

Income

in

ally went down to 416.

passenger

Selected welcomed its youngest
on
June 6, when a

Boston,

report for the three
ended April 30, 1958, dis¬

Dividend Shs., Inc.
Dividend Shares, Inc., an open-

closed the jLuxxvxwxwb.
wcu
me
following:

it

estimated

is

$400,000

of

out-of-

This

saved.

was

sav¬

ing is expected to be higher in
coming months and probably will
amount to as much as $6 million
annually as compared with previ¬
estimates of

ous

$5 million

some

Freight

revenues

account for about 95%

that

the

passenger
eliminated for

been

purposes.

now

of gross so

problem has
all practical

In this respect, it is pos¬

that further coordination

sible

business

passenger

Selected American,

high end mutual fund under Calvin and a Vice-President
o£ $21 244 235 at the end of the Bullock management, reports that Sor firm.
fjrqf miirfpr
a
p*ain of 9 5% over both totsl net cissets 3iid the nurnTotal assets rose

the

to

a

new

...n

—

ber of ^shareholders had :reached
them highes.levels m the^history

LoOlUIS-SayleS

B..N

Report Sharp (lain

|^ck° saM

Maurise T. Freeman, President

W58Pla'/in/\°?2^°no3Per ^le
$16,929,784 at Jan. 31,
increase in assets is due

net assets of

1958. The

primarily to

increased purchases

of the fund's

shares bv investors.

additions in the portadding Amerlean Insurance Co., Boston Insurance Co., Carrier Corp., Greyhound
Corp., Kresge (S. S.), Maine Publie Service,
Montgomery Ward,

'yaMfo YalllC
31, 1958, total net III Asset

As

asset J

of
^24,432 946

^ Bu1 oc

. ^ of Loomis.SayieS Mutual Fund,
assets
at announced the net asset value of

This
c0 1?
,
$199,479,202 total net a

New major

folio:

were

mdiiannl

made by

ttnian

ttiva

TlIQllVBHPP.

„ft^nnlv

these

futul?e

conHdence

confidence

but

of'the
«

i

90 168

_

Recent assets of $61,866,000 repin resent a new high and compare
in with $59,175,000 on the peak day

records'indicate

investor

r0mnanv
e

was

from $38.15 on
Oct 31, 1957 to $41.80 on April
30,1958.
..

the fund increased

shareholders

of

4

Mnv

.

American econo

-n/r_^

T.

in t\fT-v fmrtaivinn 1 aa1/clast July.
the stock market favlx/flvh

nonspeculative, balanced investmentpOSition—for patience and an
aggressive process of searching

tablished in 1932, is the largest oi
Morris, Sinclair Oil and Univer- ftve open-end and one closed-end
sal Leaf Tobacco. Reductions were
fund managed by Calvin Bullock. out attractive investment oppormade in C. I. T. Financial, Douinvestments in its port- tunities in individual securities,
Aircraft

and

Seaboard

Fx-

Largest -vestme.xts
in

group

With First of Michigan
(Special to The Financial

drug and
—

medical supplies

b]fought ?ut

^
inai

a

sevac

Licix-niit,

r

group

The largest indi- than 500

below the first quar^ ^ 1957.
Approximately one
Qut of three important manufacturing companies is showing an

formerly with Allan Blair & Co. Texas Company.

earnings drop of over 50%.

CHICAGO, 111.

—




down

were

compared

as

in

April,

last

month

cars

51%

showed

coal

and

drop of 30.4%, in¬

a

the heavy industries on which this
carrier is highly dependent. The

improvement in these carload¬
ings during the current month.
Miscellaneous
loadings
dropped
20.7%.
in

May

Average daily carloadings
amounted to 7,394 ears

against 7,051 cars in April and 9,893 cars in May a year ago.
It
is
officially reported that
while conditions in early May re¬
about

mained

April, theYe

ordinary net income for the
six months ending June 30, 1958.
This dividend represents the same
as

was

June last year

26

June

on

paid at the end of

and will be payable
stockholders
of

to

May 29.

Total net assets of the Fund on

May 29 were $11,443,084 as com¬

with $9,436,114 on Dec. 31,

pared

During this period net asset

1957.

value

share

per

was

increased

$27.67 to $30.80.

Pliilaclelpliia Fimc I

Fund

recorded

a

20% increase in assets in the five

May 31, 1958, Roy
R. Coffin, President, reported.
On that date total assets
had
ended

months

$6,189,114 from $5,159,888
on Dec. 31, 1957.
Net asset value
on May 31, last, had increased
to
$8.20 a share from $7.29 at the

risen to

yearend.
Fund's largest single

stock

commitment

on

com¬

May

1958, was in Georgia Pacific
Corporation, which accounted foil
4.9% of total net assets and the
next
largest single holdings of
common stocks were A. O. Smith
Dow

and

Chemical!

On May 31,

Fund was invested, as
follows: 15.1% in corporate bonds
and
cash and the balance in a
1958,

the

selected list of common

stocks, of

in utilities.

McDougal & Condon Adds
(Special to The Financial

Chronicle)

111. —Ralph M.
has been added to the staff

CHICAGO,

about 35%

Pierce

of
208

and Condon, Inc.,
South La Salle Street. He was

McDougal

previously with Allan

early part

attributed

is

the

to

of

point

below

far

been

the

out

months in

a

B.

&

O.,

how¬

traffic

that

has
nine

normal for

This makes the

row.

business of the rail¬
most prolonged slump

drop in the
the

road

experienced since World War II.
On March 31, 1958 cash items
amounted
to
$21,459,000, while
current liabilities
Net

were

$76,728,000.

working capital was reported

at $18,142,000 as compared with
$21,708,000 a year earlier. Depre¬
ciation charges exceed 1958 equip¬
ment maturities by some $8,400,000.

deferment this year on

Tax

amount

will

amortization

accelerated

about

to

$1

a

common

share against $1.80 a share in 1957.
Now that the road has success¬

completed

its

recapitaliza¬

tion, the management has turned
its attention to further improve¬
in

efficiency.

operating

Property betterments in the form
of yard rehabilitation, installation
of additional C. T. C., mechaniza¬
tion of maintenance and account¬

Assets Gain
Philadelphia

in

as

slight turn for

the final half of last

the better in

ments

20 Percent

Has

depressed

as

was a

month and moderate improvement

Officials

$0.32 per share which is payable

companies averaged

Robert G. &
1 )
>
c,
,n
,
^alsh has become affiliated with vidual holdings were in Standa d
First of Michigan Corporation, Oil Company (New Jersey), In135 South La Salle Street. He was ternational Paper Company and
,

cars

but
considerably lower than the 257,221
cars
of
May, 1957.
Among
major commodities, iron and steel

ever,

x^

(11.53%), followed by pe- earnjngs is under way. In the first
(10.23) and the chemical quarter of 1958, earnings of more

(10.14).

192,233
183,314

higher operating performance of
heavy industries, particularly steel
during recent weeks in June.

from

which 13% were

troleum

Chronicle)

—r,

T11

the'

^

to

with

of June. The mild increase in car-

31,

to

ed

is continuing during the

Fund, Inc. declared a dividend of

The

Dividend Shares,

Carloadings of the Bal¬
timore & Ohio last month amount¬

be

might

May 29 the directors of the
Rowe
Price
Growth
Stock

mon

nance, Gillette, Merritt-Chapman
& Scott, National Supply, Philip

last year.

fully

J

as

of

On

from

5/h.r™=.S°w'S«i

$19,389,469 for the last quarter
year ended Jan. 31,

ofthe fiscal

......

of its spon-

like

not

ported for the month of April
from the corresponding month of

loadings

opened as a trust account by her
paternal grandparents, Mr. and
Mrs. D. H. Kind.
Mrs. Kind is

Secretary of

the

was

an

least

record

for

from

This

at

amount

a.m.

25.27%
1957.

the decline of 27.5% re¬

Washington,

Janet Louise
Stark. Little Miss Stark was then
one
hour old.
The "plan" was
11:21

of
of

severe as

that

pocket cash

1957

shareholder

In May, carloadings recorded

drop

month

increase in steel production in re¬

with total net asor
$9.13
a

it.aclu- piaia for systematic accumulation
of the fund's shares was opened

Record Gains for

its

13

a

cent weeks should be reflected in

$69 061,792,

'
Youngest Shareholder

at

Fund

Boston Inc.

Tnnp

be judged

at that time he
looked for a drop in the DowJones
Industrial
Average, then

a

have

and

8,512,359 compared with 7,557,658

|act that

the

around

New

ol Mr. Wiesenber-

predictions may

gei.'s

at

Through the elimination

»

hkely."
rpbe accuracy

Freight traffic continues
fairly low ebb, but there

been signs recently of some pick¬

of this service between New York

»'

1

bring about savings to both

of these carriers.

dicating the drop in production in

big step in

a

Itowo Price
3
devests Atomic a 10«A decline in earnings, and a ghare at June 13_ 1957, shares Assets Rise
ffivitiesand"scientific progress Vt
W dlvldencls Seem outstanding at June 13, 1958, were
langers

worked out with the Pennsylvania
in the Mid-West which

up,
ac¬

expenses

L.,lt annually.

anewmwMWn ity_Tn0, sharp decline. at all.. All
Edward P. Rubin, President of
S J,M intOTcmt and wa-lo,ok ior 15 fom.e/hading in Selected American Shares, redpnoerous mis? m!?
1,1 ,suc
industries and p0r^s total net assets at June 13,
as
the most dengerous m
building
and
automobiles,

e&tioy

deficits

tain its property to meet the pres¬
ent volume of business. It is true

enormous cost • of until 1946. The second phase cov- amount and participation certiii-

/j®

(distance

DEW

he

Cen¬

O.'s showing has been

sufficient

.

;ressive, lawless nations."

York

sizable

the road to cut-back

in

iituxui

xix

New

this

during the pe^
riod. It is reaping the benefit of
large capital expenditures in the
postwar period. This has enabled

not
wtdruim

far

so

System and the Pennsylvania

have

that bad order

'iii

black

complished through excellent

inic'edhion of1SAtom?cS:Activittos Ward purcJ;af,s, °' ft°ck- We have
Gr°ss dollar volume of sales of
shed bv National Securities ie^01nmetided that theynowmain- shares in five mutual investment
Research ^Corooratfon sponsors tal" about a 75 /? e,?ulty P05'11™- funds managed and distributed by
Keseaicn ^oiporation, sponsois
Every long bull market has Investors Diversified Services Inc

n

is
in

year.

m

of

Railroad

operate

ontributSv to jne growth and ?dded in.theTcou,rse °f bei"g.in: 0* Sales. Mr. for 24 years andwith
to3 the3growth a^d teryiewed London, "we advised the company Clark has been has
rosperity

Ohio

the

h/.moThe/bulfmXT f°U0Wed ^^fentatives^mahe 4 special
«In
fact».
Mr.
Wiesenberger the IDS Vicl-PresWenUnTharee

ontr.bution

&

the only "Trunk Line" carrier
East which has been able

temporary letdown

a

73

Blair & Co.

ing and other moves could be
important economy producers
when completed. In addition some
,

freight cars are sched¬
delivery
during
1958
the retirement
of older cars, thus reducing the
need for expenses for heavy re¬
pairs. Also, when full dieselization has been accomplished, trans¬
2,500

new

uled

for

which will permit

portation
reduced

expenses

sharply

should

be

of fuel

because

savings and more efficient opera¬
tions.
ance

Also,

equipment mainten¬
will be reduced.
Ohio currently is
be in a position to

expenses

Baltimore

believed

benefit

to

&

considerably

in

any

up¬

in
traffic from current
levels, particularly in view of its
swing

good physical condition and geo¬

graphical location. It still remains
as
a
large carrier of steam coal
for utilities expanding in its serv¬
ice territory and if present pro¬
posed legislation now before
gress is enacted, it may be

position

to

obtain some of this
hauled

bituminous coal now being

by barges.

Con¬
in a

74

The

Indications of Current

week
Latest

AMERICAN IRON AND
Indicated

Steel

(per cent capacity)

June 22

Previous

Week

STEEL INSTITUTE:

operations

following statistical tabulations

latest week

Business Activity

or

Month
56.4

ingots

(net tons)

castings

and

June 22

'Crude

.

(bbls.)

average

(bbls.)
output (bbls.)

output

Kerosene

Residual

Finished
Kerosene

(bbls.)

Distillate

ASSOCIATION

OF

7,487,000

7,255,000

26,438,000

27,966,000

2,003,000
12,460,000

1,725,000

1,569,000

1,568,000

12,251,000

11,964,000

11,130,000

U.

Public

and

1

6

22,344,000

21,469,000

19,114,000

26,148,000

6

93,037,000

87,858,000

78,287,000

101,789,000

65

June

6

62,810,000

61,383,000

59,120,000

41,246,000

43

733,477
579,204

Federal

7

612,715

529,547

7

495,052

480,084

495,748

$417,704,000

June 12

174,747,000

304,958,000

171,720,000
309,631,000

200,517,000

June 12

234,882,000

242,957,000

June 12

196,178,000

173,876,000

181,550,000

207,924.000

.-June 12

108,780,000

135,755,000

53,332,000

35,033,000

:—

:
,

—

$435,399,000

June

Pennsylvania anthracite (tons)
DEPARTMENT STORE

Other

Electric output
FAILURES

IRON

INC.

steel

Pig iron

100—

396,000

339,000

INDUSTRIAL)

DUN

—

7

138

116

135

12,109,000

9,806,000

11,681,000

11,257,000

20

1,120

^45

62

38

380

382

31

43

239

237

232

28

28

32

41

P1

39

39

38

-

—

...

buildings

35

m

•

327

325

facilities

5.967c

5.967c

5.967c

38

,

and

—

water

systems

_

265

5.670c

Public

service

—June 10

$66.49

$66.49

$66.49

$64.56

—June 10

$35.50

$36.00

$32.67

$54.83

All

other

enterprises
and

development

111
65

64

46

53

33

35

78

83

11

12

86

1

public

80

37

_

—

375

117

_

88

49

—

-

515

68

Highways

11

.

'

V

108
'470

?•

117

M. J. QUOTATIONS):
CONSUMER
24.775c

24.425c

24.225c

31.400c

OF

une
—

CREDIT OUTSTANDING—BOARD

GOVERNORS

:—Tune 11
11

23.150c

-"22.550c

21.900c

29.075c

SERVE

une

11

11.000c

11.000c

12.000c

14.000c

mated

une

11.800c

13.800c

———

,—

in

millions

10.800c

10.800c

10.500c

10.500c

10.500c

11.500c

10.000c

10.000c

10.000c

11.000c

-une 11

24.000c

24.000c

24.000c

25.000c

94.625c

94.500c

95.500c

98.250c

Other

S. Government Bonds—

-June 17

corporate

June 17

.95.82

96.07

$42,665

and

93.52

Single

31,781,

14,889

14,691

8,192

8,017

1,914

1,915

1,802

8,096

7,987

7,21(

9,733

9,579

9,461

loans
:

—

credit

-

j

loans

payment

$41,247

32,983

8,134

modernization

Noninstalment

;

14,788

r_

goods

loans

!

$42,562

32,932

1

-

consumer

Personal

86.75

96.54

96.69

.

96.11

credit-.

consumer

Repairs

94.99

RE¬

credit

Instalment credit

»

MOODY'S BOND PRICES DAILY AVERAGES:

term

April 30:

Automobile

June 11

(primary pig. 99% j at
Straits tin (New York) at

ol

as

11

Total

FEDERAL

intermediate

and

une 11

at

THE

OF

SYSTEM—REVISED SERIES—Esti¬

short

une 11

—

(delivered) at
(East St. Louis)

Average

Military

11,958,000

Conservation

Aluminum

U.

101

302

13:,

33

/

nonresidential

" 82

-

379

and institutional
Administrative and service

134

,34

369
.

63

/___

Educational

Sewer

254

June 10

Export refinery at
at—
Lead (St. Louis) atZinc

-.

17

1,296

—,

——_

Water

Lead (New York)

tZlnc

-

,

PRICES:

at

refinery

—•—

Industrial

602,000

Electrolytic copper—
Domestic

construction

buildings ——;
Nonresidential buildings

&
June 12

(per gross ton)
(E. &

82
394

'.

:-_

497

27
-

103.30

102.80

97.16

-'une 17

99.84

99.68

99.52

96.07

Charge

accounts

3,694

3,528

June 17

96.38

95.92

95.62

94.71

Service

credit

2,538

2,509

2,351

88.27

87.99

87.18

86.78

June 17

92.20

92.06

91.48

91.91

June 17

98.09

97.94

97.78

95.16

—June 17

100.00

99.68

99.20

93.67

123.5

123.3

119.3

.

Aa'

—H—-J

———

—-——

——

A

.—

Railroad Group
Public Utilities Group..

Industrials
MOODY'S
U. 6.

Group

YIELD

BOND

103.13

.

,

CONSUMER
Month
All

DAILY AVERAGES:

PRICE

of

A

4.17

Cereals

3.55

3.58

3.93

Meats,

3.76

2.77

3.78

4.00

Dairy

4.03

4.09

Fruits

and

4.62

4.65

Other

foods

une 17

3.98

17

4.54

une

-

17

une

17

4.26

une

Baa

une

—

—

-

-

II

3.65

4.00

3.56

I

—

2.84

3.97

4.01

4.56
'

Railroad

Group

——

„

Public Utilities Group—.
Industrials Group-

17

3.87

p„>une 17

3.75

17

401.0

-

MOODY'S COMMODITY INDEX

.nine

(tons)——

4.28

3.89

4.16

398.7

400.9

7

304,529

264,648

285,090

7

248.617

247,209

264,699

une

7

77

83

86

404,015

348,600

383,220

ACCOUNT

June 13

109.79

109.82

109.91

Other

Total

sales

sales

1,608,130

1,623,210

1,522,200

May 24

349,040

332,890

359,290

302,960

,

———————————————————————\iiiv '}4

——

May 24

sales

Other sales
Total
7

—-

off the

415,170

491,120

474,940

271,780

37,200

67,800

49,700

14,700

jay 24

—

351,400

434,080

402,890

296,880

388,600

501,880

452,590

311,580

535,542

556,505

578,840

543,230

Jay 24

195,760

162,030

151,680

104.960

Jay 24

Total purchases
Short sales

591,156

659,370

648,942

510,680

May 24

786,916

821,400

800,622

615,640

May 24

sales

2,545,152

2,655,755

2,676,990

2,337,210

members—

-

lay 24
_

i

sales

582,000

562,720

560,670

422,620

Jav 24

2,185,966

2,396,880

2,384,872

2,035,070

jay 24

Other sales

2,767,966

2,959,600

2,945,542

2,457,690

STOCK TRANSACTIONS FOR ODD-LOT ACCOUNT OF ODDLOT DEALERS AND SPECIALISTS ON N. Y. STOCK
EXCHANGE — SECURITIES EXCHANGE COMMISSION:
Odd-lot sales by dealers (customers' purchases)—t
Number

Dollar

of

shares

value

—

Odd-lot purchases by dealers (customers' sales)—
Number of orders—Customers' total sales
Customers'

short

Customers'

1,307,769

1,279,631

$46,619,209

$51,128,097

$54,737,326

$67,445,684

Dollar

value

1,101,334

1,184,497

27,661

18,847

8,674

1,043,636

1,062,722

1,082,487

$44,130,710

$44,958,526

$46,137,901

1,175,823
$59,018,009

May 24
May 24

361,250

343,960

290.380

353,590

May 24

361,250

May

,

Other sales

STOCK

SALES

24

May 24
ON THE

N.

Y.

378,790

3T3",960
439,990

29()i,380
510,660

3~53~590
430,160

sales
sales

WHOLESALE
LABOR

—

(1947-4®

NEW
=

SERIES

—

U.

S.

DEPT.

837,500

994,170

1,000,750

13,218,230

13,325,820

13,017,660

14,212,400

14,326,570

11,432,460
11,940,030

OF

10O):
June 10

—

vr

and

foodsl

119.5

117.5

96.2

98.6

90.9

112.6

113.0

112.8

June 10

SEED

Received
Stocks

114.9

115.0

114.4

96.5

June 10

125.1

125.2

125.4

125.3

106.3

886,000 barrels of foreign crude runs.
§Based on new annual capacity of 140,742,570 tons
ow,-w,.wu
——
1957 basis of 133,459,150 tons. tNumber of orders not reported since introduction of
fPrime Western Zinc sold on delivered basis at centers where freight from East St. Louis exceeds

°fKinr *' 1958, as gainst Jan- 1.
...

AND

176.8
125.5

128,0
142.3

136.9

128.5

128.3

123.3

117.0

OF

•_

.

COTTON

SEED

117.0

111.8

127.2

.

127.2

124.2

PROD¬

COMMERCE—Month

Crude

mills

at

tl

of

(tons)

(tons)

(tons)

(pounds)

Produced

Shipped
Refined

30__

35,645
*327,146

278,391

515,526

*758,322

532,744

87,442,000

*124,862,000

116,696 ,000

—

April 30

-

(pounds)

87,224,000

110,930,000

99,742 ,000

118,617,000

120,379,000

96,151 ,000

192,368,000

188,914,000

277,876, 000

108,425,000

109,427,000

96,364,000

92,916,000

90,323 000
100,139, 000

189,776
117,320

*198,037
*149,743

125,581

(pounds)

*176,437

Oil—

Stbcks

(pounds)

April

3

Produced

(pounds)
Consumption (pounds)
and

-

Meal—

(tons)

April

30

(tons)

;

.

(tons)

Hulls-

279,436
135,735

120,255
•

Stocks

(tons)

Shipped
Jjinters

April

30

60,739

(tons)

*80,032
*73,900

•

55,265

(running bales)—
April 30
:

•

*

•

f

75.372

*125,564

131,038

(tons)

Stocks

.

60,474
.61,363

April

*95,820

84,940

*76,575

88,480

474

540

658

(a)

59

(a:

(a)

105

(a)

4,514

(1,000-lb.

*363,557

69,358

66,645

Fiber

216,921

*4,363

2,738

366,270

-

Produced
Hull

10,132

11,855
254,651

;

_

April

Oil-

Stocks

bales) —

30

|
~

Produced

Shipped
Motes, Grabbots, etc.

(1,000 pounds)—
;

746

"

Not shown to

avoid

disclosure

of

figures for

595

individual

*1,004
•

'

605

835

983

companies.

FACTORY EARNINGS AND HOURS—WEEKLY
AVERAGE
ESTIMATE—U.
LABOR—Month of April:

earnings—
manufacturing

S.

DEFT.

OF

u»oW

$81.59

$80.81

*$81.45

86.91

*87.75

88.29

72.94

73.53

72.74

38.3

Durable goods
Nondurable goods

*38.6

38.8

*39.0

40.5

37.6

38.1

38.9

$2.11

*$2.11

$2.05

Hours—
All

manufacturing

Durable

goods

Nondurable

^Includes

Monthly Investment Plan.
one-half cent a pound.




119.1

95.4

June 10

Meats

'Revised figure.

118.9

_jUne 10

foods

commodities other than farm

135.5 S(

185.9

Cotton Seed—

All

commodities
Farm products

All

138.7

Weekly

All

oi

:iioi

92.

507,570

12,180,160

Commodity Group—

Processed

98.7

91.9

April:

(a)

May 24

PRICES,

-

127

142.7/
1

Shipped

-.May 24
May 24

sales

108.11

98.8
129.5

127.6

-

—

Produced

ROUND-LOT STOCK TRANSACTIONS
FOR ACCOUNT OF MEMBERS
(SHARES):
round-lot sales—
Other

—-.1

Stocks April 30

STOCK

EXCHANGE AND

Short

108.9.
-

'91.9 '

-

—

—

UCTS—DEPT.

Stocks

Total

Total

106:5

98.2

Shipped
-

Round-lot purchases iff dealers—
Number of shares
ROUND-LOT

1,090,383

14,088

May 24

-

TOTAL

1,057,724

May 24

Round-lot sales by dealers—
Number of shares—Total sales
Short sales i

126.4

106.6

138.3

care

Produced

May 24

105.1

130,7.

109.1

care

Shipped
1,206,601

sales.;

138.1

103.9

186.1'

Produced

1,047,318

other sales

136.7

,

129.8

•

Reading and recreation
Other goods and services

Stocks

May 24

——

112.4

130.9

—

—1—

Personal

Cake

May 24

—

125,:

134:5

115.9

104.0

:

girls'

127.5

137.1

134.2:;

-T
—_—

.

Private

Crushed

May 24

-

110.5

1,530,470

floor—

round-lot transactions for account of

Total

1,227,510

jay 24

-

Other sales
Total
Total

1,333,040
1,692,330

May 24

-

sales

sales

1,303,430
1,636,320

jay 24
-

;
-

boys'-

and

apparel "J

Other

COTTON

-

,

Other transactions initiated
Total purchases
Short

1,243,410

1,592,450

111.0

127.7

4

<,

—_

operation

and

Medical

1,594,440

Other transactions initiated on the floor—
Total purchases
i

Short

fuel oil—

and

A.

118.7

113.6

137.3

2

Public

May 24

,

114.1
130.7

116.0

—

—Z

Transportation
...

1024a

106.7

fuels

Women's

110.33

114.4

112.4

-

._

Footwear
,,

BERS, EXCEPT ODD-LOT DEALERS AND SPECIALISTS:
Transactions of specialists in stocks in which registered—
Total purchases—
Short sales

f

MEM¬

OF

—

—

Apparel
Men's

455,338

112.1
130.1

136.6

home

at

electricity

Household,

86

7

113.(5

119.6
132.7

112.5

vegetables

———

Solid

263,469

120.6

_P(
tic

115.9

•„1_

products

Gas and

323,485

3,73.7

132.7

products

Rent

T

426.1

—.June

OIL, PAINT AND DRUG REPORTER PRICE INDEX—
1949 AVERAGE s=» 109
—
FOR

bakery

poultry and fish

Housing

4.06

3.80

une

—

TRANSACTIONS

4.31

3.88

3.77

une

Percentage of activity.
Unfilled orders (tons) at end of period-

ROUND-LOT

*'■

3,374
.

120.5

and

Ilousefurnishings

NATIONAL FAPERBOARD ASSOCIATION:
Orders received (tons).

Production

4.27

.

home

at

*

121.6

,

2.86

3.96

Food

3,542

,

1947-18==100-

—

'

2.94

June 17

-

3,501

April:

Tune 17

—IIII

INDEX

:

items

Food

Government Bonds

Average corporate
Aa

?C

148
,

.

(per gross ton)_.

Scrap steel

388,000

6,250,000

telegraph

—

Other

(per lb.)

METAL PRICES

7,140,000

and

public- utilities
private

18

127

478.

29

—

24

15

147

—

Hospital

June

—

—

COMPOSITE

Finished

7

June 14

(COMMERCIAL AND

AGE

=

18
—

_

40
41

28

505

-

08

'

50

•

32

_

_

191

61
42
.

-

139

196

-

51

—

-

Residential

INSTITUTE:

(in 000 kwh.)

BRAD STREET,

7,830,000

other

Public

INDEX—FEDERAL RESERVE

SALES

AVERAGE

SY6TEM—-1947-49
EDISON ELECTRIC

.—June

7

—

147

100
L

'

209

utilities

Telephone
All

COAL OUTPUT

(U. S. BUREAU OF MINES):
Bituminous coal and lignite (tons)

recreational

Railroad

$481,351,000

buildings

288

163

120

Miscellaneous

Public

37
308

263

165

garages——

institutional

and

and

Farm construction

$505,535,000
200,577,000

and

nonresidential

285

warehouses

and

restaurants,

Social

ENGINEERING
June 12

-

buildings

Stores,

Hospital
535,204

379

733

218

8,341,000

Other

1,438
1,020

48

193,298,000

Office

$4,127
2,882

677

Industrial

RAILROADS:

municipal-.

—

6,651,000

construction

State

buildings

51
698

Nonhousekeeping

201,235,000

construction^

Private

295

1

6,857,000

construction

S.

945

352

1

NEWS-RECORD:
Total

1,000
-

193,355,000

.

—

1,288

6,775,000

—

CONSTRUCTION

ENGINEERING

2,583

1,403

_

193,290,000

(number of cars)
.June
freight received from connections (no. of cars)—June

Revenue

$3,703

2,770

__

'

Nonresidential

Ago

$4,066
■+.

(nonfarm)

units

dwelling

Year

Month

June
June

at

AMERICAN

Previous

6

Revenhe freight loaded

CIVIL

New

of that date;-

millions):

construction

buildings

tin

either for tb

are

are as

-June

at

at

(bbls.)

(in

May

is

OF

construction

new

transit, in pipe lines—

(bbls.)

DEPT.

S.

8,080,000

25,416,000

June

gasoline

(bbls.)

oil

6,241,635

-June

at

fuel oil

fuel

Residual

6,255,935

117,690,000
27,263,000

,une

June

unfinished

and

6,249,685

7,338,015

June

—,

(bbls.)
(bbls.)

Stocks at refineries, bulk terminals, in

Total

of

Month

—

Residential

_

:

fuel oil output
fuel oil output

Distillate

CONSTRUCTION—U.

BUILDING

2,181,000

June

to stills—daily

runs

Gasoline

1,523,000

Thursday, June 19,

Month

85.2

Private

gallons each)

42

*1,723,000

§1,737,000

of quotations,

cases

Year

ol

(bbls.

average

.

Latest

LABOR

AMERICAN PETROLEUM INSTITUTE:
Crude oil and condensate output—daily

in

or,

Ago

Ago

*04.0

.

production and other figures for

cover

that date,

on

.

Dates shown in first column

month available.

month ended

Weex

§64.4

or

Equivalent to—
Steel

Chronicle

The Commercial and Financial

(2786)

goods

w

_

•

39.8

Hourly
All

earnings—
manufacturing

__

Durable goods

2.24

*2.25

2.1

Nondurable

1.94

*1.93

1.87

goods

19

Number 5752 .'.

18?

olume

The Commercial and Financial Chronicle

.

(2787)

73

It

LETTER TO THE EDITOR:

,

,

-

The big S. O. California issue is

.

The debentures m&y not be re¬

tap for Wednesday which looks

funded prior to June 1, 1963 at a
lower _cost of money to the com¬

on

like

Maine Reader

Questions

t.

'

.

,

,

'

•

.

them

a

as

100%

Tuesday and Wilson & Co., Inc.,
is due to market $16 million of

Mr. Spitz \

'
'

capital, inflated dollar values, failure to amortize fiscal
indebtedness, and lack of sound monetary principles.'

Editor, Commercial and Financial and beyond the ability to accumu^ Chronicle:
late sufficient capital in an in^

dividual lifetime to compete with
corporate facets of controllingmarkets by dominating the flowaa§e \ °f goods by allocations in
time of

blows
again!
dateline May 29, 1958),.
>.
,
He
is . merely
following the
Slichter

line that planned

ECeynes

econ-.

scarcity and not produc¬

must be

omy

ing to a point of scarcity in de¬
pressive
times.
Local
capital

fix

to

made

prices through
monopoly of
markets, by
corporations,

parities,

structures
when the

sub¬

mands

gives

wherein

is

and

little

cor¬

some

desk

ask

and

handout.
that

wonder

many

marketing and subscribed to
Keynes, the planned economist
monetary and economic concepts who could give answer to everys
the very basis of its failure! thing in theory and never was able
eternal

is

remedy

to show how deficit governmental

fixing,

The

only

seeming

explanation

paradox

is

for

found in the conviction

be

underwriters

that

this

evidently

the

to

of the

future

be¬

havior of the money market must
be

inevitably in the

direction

of

lower rates.

Certainly institutional investors
must step up to take new
corporate obligations if these are
to be sold, show no haste about
going through with their end of
who

things, these days.
Stocks

dealers' shelves have

on

been expanding for several weeks
were
estimated
as
million just prior to
the offering of the recent Niagara

They

now.

around

$75

Mohawk

week's

Power

issue

and

cur¬

which

issues

remain

viously

are

further

of

rates

money

along lines which the Administra¬
tion is

reportedly anxious to

realized.

Recent

Washington

see

dis¬

ment, for beyond owing it to our-

the Japanese had the full sclves< we,a"' ?ie sometime
so
iilAmerican picture it would show: why worry? It is an answer that
■ has made us a generation of selj.7
'
'
L.o
(1) Monetary inflation due to
undisciplined social and eco>.
soft
monetary
Keynes concepts nomic individuals and no one has
that constantly inflates monetary to go any farther than juvenile
\A
.....

_

i.l
i.4

value, unlike hard monetary content dollars, and adds further to
the4 dilemma of coordinating the
of

value
one

of

^

goods

dissimilar

June

on

another.^ There is no criterion
value with
monetary theories.

Keynes

monetary

soft

,

(2) The planned economy or with parities, subsidies and such,
Keynes concept believes in a rigid stockpiling
metals
and
other
price structure, and hence, no ad-. products for price fixing purjustment in either recession or poses, the minorities in labor, the

is

there

Yet

.

19

offered

The

only difference is that the
knucklehead who overbuys in the
installment category and not out
of

savings is hounded to pay

govern¬

with a national debt of almost $300 billion
that NOBODY ever expects to be
repaid. But the $8 or $9 billion
of
servicing will go on and on
oven beyond our own generation
of foolish men who prant, "Why
Pay

it—we

way, now

owe

Kr. Slichter has
the

it

to

ourselves."

never

answered

why it should not
be amortized
fiscally and in what
type or in what way this ecoquestion

nomic

atrocity

Keynes conoepts will be met and the impact
upon

the

down

of

Watered

Of

the

Pert

so

cmm-7

Counsellor at Law
Fortune's Rocks

a

like

of

amount

curred for

bank

loans

in¬

1958.

United

dividendTnotices

UNITED SHOE MACHINERY
CITY INVESTING COMPANY
25

Broad

Street,

New

York

The Board of Directors of
June

13,

1958

centos

per

share

Stock

of

the

declared
on

N.

4,

Mich.

is a watering
monetary value and a
GNP

that

the

ex-

voluminously quotes.

Pylkas and William W. Ten
are

connected

now

(4) An
mat goes

time,

with
0

>

Eyck

Merrill
.

...

Lynch, Pierce, Fenner & Smith,
Street,

205 West Congress

observers

are

casting

business

dividend

a

of

20

on

payable August

July 25,

(Special to The Financial

ST. LOUIS,

economic

feudalism

is

in these United States

beyond the lifetime, in

of any citizen or

individual,




Mo.

—

Chronicle)

Leo J. Con-

the staff of A. G.

Edwards & Sons,

409 North-Eighth

Street, members of the

and Midwest Stock

New York

Exchanges.

has declared

15,

A.

Dividend

Directors

dividend of

a

37 Yi cents per share on the
Preferred stock
and 62 Yi

1958.

JOHN

of

Board

The

the outstanding Common

company,

KENNEDY,

Vice-President and

cents

Secretary

per

share

stock,

mon

the Com¬

on

payable

both

1,

1958

of

stock¬
July 3,

record

to

1958.

ARTHUR W. MOFFATT

June 11, 1958

Treasurer

AIRCRAFT RADIO

a

CANADIAN PACIFIC

CORPORATION

RAILWAY COMPANY]

Boonton

of the welling-up of un¬
issues the last month

New

Jersey

Dividend Notice

new

Dividend No.

101

Presumably there is no serious

pinch
on
investment
bankers'
ability to participate in bidding
and reoffering syndicates up to
this time. And certainly there has

curities "other than

On

June

the

1958,

17,

Direc¬

tors of Aircraft Radio Corpora¬
tion

declared

a

dividend

of

Price Ideas Alike

is

There

no

At

a

meeting of the Board ot
dividend of

Directors held today a

seventy-five cents per share on
Ordinary Capital Stock was
declared in respect of the year

the
twenty cents (20c) per share on
the

common

pany,

stock of the Com¬

payable

July

8,

1958,

to stockholders of record at the

1958, payable in Canadian funds
August 1, 1958, to shareholders
of record at 3.30 p.m. on June 20,

on

1958.
close of business June 25, 1958.

By order of the Board.
HERBERT M. KINGSLAND,

Assistant

T. F.

Turner,

Secretary.

Secretary

Montreal, June 9,

1958.'

governments."

escaping

#

the

fact

generally are pretty
much of the same mind about the
outlook.
This was evident again

that bankers

closeness
offerings.

bidding for new
case

of Delaware Power

PACIFIC

POWER

& LIGHT COMPANY

&

i.

*

Co. bonds comes to mind.
Here the successful group took the
Light

on a

coupon

So

$3.29

bid of 99.739 for a

the top
per

Dividend Notice
bid was only about

$1,000 better than that
while the low
turned out to be only
$1,000 under the winner.

of the next group,
of five bids

$4.59 per

Swelled by the $150

million de¬

by Standard
Oil Co. of California,, next week's
new corporate debt offering total
foots
up
$280 million.
And, in
addition, Pacific Gas & Electric
is slated to offer 853,781
addi¬
tional common shares on "rights."
bentures

S

3%%

rate.

Big Week Ahead

Joins A. G. Edwards

aty has joined

being built

Robert H.

212lh Consecutive Quarterly

1958, to stockholders of record at the close

or so.

issue

Chronicle)

—

CORPORATION

Y.

this company on

.

(Special to The financial

DETROIT,

Harvey

affiliated with

now

Underwriting Capital

-

Market

The

Two With Merrill Lvnch

WORCESTER, Mass,
A. Jacobson is

construction; S. Romanoff &
Co., 45 Chamber¬
and the reminder, together with
lain Parkway.
- j
funds from internal sources, will
be used for the acquisition and
DIVIDEND NOTICES
construction of properties during

pressing for invest¬
opportunities and that any
further expansion in the lending
base of the country's banks would
tend to expand such pressure.

of

June 2, 1958

/

previous

holders

during the week in the

Biddeford, Maine

Wyom¬

......

(Special to The Financial Chronicle)

that money is

Any country that

security

customers

Joins S. Romanoff

proceeds from the sale

debentures, $14,000,000 will
be used to pay, without premium,

indication

every

of

economy

down

sense

subsidizes weakness will not continue strong.
the
KiLtiAitu bFiiz,

along ' its

blithely

goes

inflationary

the

while

back,

money
ment

mand markets will come common

industrial

an

v

borrowings.

governmental

in

For the 12 months ended March

-

..

fields

-•

ment

sold

and

ing.

or so.

inflation, but further inflation of strong and urgent minorities in
the dollar, for something has to the
capital or industrial fields
move, either the price structure solicitous of their own well-be- been no disposition on the part
or
the
dollar-age
value.
Thus jng alld shutting their eyes to the of those sponsoring sluggish offer¬
GNP
figures that -Slichter' and need of sound monetary princi- ings to cut them loose.
population growth are a misrep- pies founded in hard monetary
Evidently the situation remains
resentation of true production or content and real monetary values one in which the underwriter can
monetary value.
that can coordinate diverse goods afford to "bank" substantial por¬
tions of his deals while waiting
The
failure
of
planned and the values thereof I in -free
economy to feed on anything but
supply and demand open markets, for the market to catch up. Deal¬
ers now have about $1.1 billion in
more and more, inflation is amply
ara their °^1\worse enemies for
loans from banks for carrying se¬
demonstrated
in
personal
and °nty through free supply and de„

in

gas

August

quence

discordination ofvalues
price
monetary

purchases

in Utah and southwestern

of the

weather-eye in the direction of
underwriters' capital
in conse¬

and

of

Mountain Fuel Supply produces
and

another

"

'

■

(5)

structure

■*•••

1%

yield

*

#

„

.

will

paper

one-half of

delinquency to see that lack of
discipline in monetary and ecomatters
is a prelude to

social disintegration.

price

or

1983, at par.

is that rates for top-

such circles

nomic

with

redemption

on

31, 1958 operating revenues of the
company amounted to $25,818,000
and net income to $3,763,000, com¬
issue of $16,000,000 Mountain Fuel pared with $25,160,000 and $3,«
Supply Co. 4% debentures, due 755,000, respectively, in 1957.

of

grade

inflation,

redeemed

The First Boston Corp. and as¬

patches indicated that the hope in

ment wise and attendant

ing fund
100%.

mercial

Mountain Fuel Debs.

disposed to anticipate

easing

Group

Offers $16 Million

un¬

ings concepts, over

1.1

First Boston

sociates

□egging interest rates .up and
:lown making a mockery of sav-

financing was ever* to be paid.
His answer was that there was
buying install- no reason to think upon repay¬

of¬

about

Underwriting bankers quite ob¬

will continue to fail for the
liscordination it has brought to

smaller

those

Colorado, south¬
building ferings are also set for that day.
western Wyoming and northeast¬
up inventory these days judging
Thursday will bring public of¬
ern Utah, and transports gas from
by their persistent bidding for fering of $37.5 million common
ahd pricing of new issues at levels stock of the Lazard Fund, Inc., a those fields through southwestern
Wyoming into Utah. It also buys
which seemingly do not hold any new trust undertaking.
gas from two natural gas pipeline
immediate attraction for the in¬
companies.
The
company
dis¬
vestor.
tributes gas to residential, com¬
reluctant

not

are

free and open supply and demand

that planned econ-

Several

for

northwestern

thinkers have fore¬
their desire and interest in

gone

And

debentures.

sold, are calculated as somewhere
close to the $200 million mark.

omy

The

Apparently investment bankers

rently, including portions of this

capitalistic

Richard Spitz

have no doubt

of

front

economic

an

It

do c trines

failed!

in

president's

for

has

social

balance without having

porate

of

Keynes

the

stand

to

in¬

an

economic balance that

community

a

economic

de¬

vestigation

of local development and

individual

goods and leg¬
islative edict,

so

snow,

expense

ment orders of

then

ground is covered with

the national cor¬
porate structure grows more
dominant and more strong, at the

deep

sidies, govern¬

and

"birds"

the

for

are

able at

after June 1, 1981; and at a sink¬

vidua!

Thar'

Otherwise, they are redeem¬
regular redemption prices
ranging from
104%
for
those
redeemed prior to June 1, 1959, to

pany.

Pacific Power & Light has $20
million
of bonds scheduled for

f

criticizes, for example, growth of dominant national corporate
structures and hindrances to accumulation of sufficient indi1

of
up

i

springboard to opine about 1

.economic practices said to be running our economy.

debentures

Steel Community slated to sell $40
of its bonds.

Economy—Trends, Problems and Prospects" (Chronicle, May
uses

Corp.,

recent

million

*

29, 1958, p. 3), Maine correspondent takes exception to views

expressed and

Gas

for

$40

million

•

j

the "American

on

day

with

for bids and the European Coal &

'

■

■

Referring to Dr. Sumner H. Slichter's article

banner

what

United

Dr. Slichter's Economic Views
•

the

weeks

projected

Quarterly dividends of $1.25 per share on the 5%
preferred stock, $1.13 per share on the 4.52% serial
preferred stock, $1.54 per share on the 6.16% serial
preferred stock, $1.41 per share on the 5.64% serial
preferred stock, and 40 cents per share on the
common
stock of Pacific Power & Light Company
have been declared for payment July 10, 1958, to
stockholders of record at the close of business
June 30, 1958.

H. W. Millay, Secretary
PORTLAND,

OREGON

June 6,1958

*

(2788)

The Commercial and Financial Chronicle

/

.,

Thursday,: June

.

American

BUSINESS BUZZ
•

.

kets

•

of

the

necticut

Behind-the-Scene Interpretations

Capital

You

,

'

WASHINGTON, D. C.

World

loan
for

Bank

made

recently

tion

a

them

equivalent to $28 million
railways of Nigeria. It
.

(paper

Comment Ma
Containing articles 0
Employment, Inflation and th

made to the Federation of

tem.

an overseas

:

....5.

.

*

...

military

cause

e

d

activity
Africa.

Kingdom, and

both

hundred

miles

new

success

The frontier of French
the

The significance of

is

loan

that

it

is the

fore¬

the World
and the United States to

Bank

give

tropical Africa

ance

that

needed in economic devel¬

;

1' With

"In

the

the

on

-

tages

<

its

few

exceptions there
is no problem of over-popula¬
tion and scarcity, of labor
through much of West and Cen¬
a

fully realized.

are

are
;

in

believed

to

high
Africa

West
small

be

in

toward

still

undiscovered

and

unex¬

New diamond fields and

viously unknow
ore,

nonferrous

many

metals,

tant

in the

nuclear

pre¬

field

rarer

those

of

are

impor-

countries

population

is

significant

extent

engaged

"

advanced market

the

of

economy

Na¬
re¬

(i.

to

the

in

e.

any
more

money)

region.

Thus far the economic devel¬

in tropical

opment

Africa

has

been
overwhelmingly the
sponsibility of Europeans,

re¬

In¬

dians and Levantines, who have'

supplied
*

not only the capital
but also the initiative, manage-

^rial- direction, and the technolo¬

gical skills required,

-

r

House

*

to

dis¬

of

Africa

the

the

paramount

rea¬

African
progress

being made toward inde¬

pendence

self-government.

or

Ethiopia and Liberia have al¬
ways been free. In recent years
the

Sudan

tained

and

Ghana have

independence:

at¬

some

Nigeria,

great

potentialities in Africa because
of

the

rich

the

resources

At

areas.

the

in

most

time

same

President's

represeqtfdives
"warned that Russia has already
established

a

firm

economic

foothold in Africa.

,

,

.

Tropical Africa has today the
largest reserve of undeveloped
human

«

and

natural

resources

remaining 011 this planet. The
tropical region is described as

howe

ways. New hotels are

and North of the Union of South

Africa.

Within this vast

about

135

region

million
people
live mainly with their
traditional tribal societies, fol¬
who still

J




being

United

process of African

there

are

portunities
firms.

ness

the

Check

now

American

in

op¬

Air

equal

or

a

pros¬

D.

long road to political develop¬

and may or may not coincide with
the f Chronicle's" own

views.']

vestment
011

scale.

in
a

Some of the

the

activities

large corpo¬

Rhodesias,

in

the

and

HIGH

small

POINT, N.

P.

Brown

J.

The

Netherlands.,

(paper).

sonnel in Weschester County

The

Albert,

British

Plains, N. Y.

(paper).

Government Publications,

April 1958—British Information

Services, 45 Rockefeller Plaza,
New York
20, N. Y. (paper),
45

C.— Frances

Sturgis

joined the staff of
May & Co., Security
National Bank Building..

cents per year.

Congressional
portation
torial

—

on

comment—Association

French

n

stC^S \

Carl Marks

in

FOREIGN

Friendly to U. S. Capital
the

advisers

TEL: HANOVER 2-0050

of

by

American

investors

is

a

sound

limary report — U. S. Depar
ment of Labor, Bureau of Labo
Statistics, 341 Ninth Aveniu
New York
1957

Loss

1, N. Y.,

and

on reques

New York

Expense

Ratios

State Insurance De

Oil in Alaska

Report prepere
by Erie Natural Gas Co., Inc.Robert D. Eckhouse & Associ
—

ates, 1125 Madison Avenue, Ne
York 28, N. Y., on request.
On the
Guide

Job Trading—A Practic

Small Business Bullc

—

tin No. 3—New York State Dc

partment
State

of

Commerce,

Street, Albany
on

7,

11

N. ^

request.

of

TRADING MARKETS

Botany Mills
Campbell Co. Com.
Fashion Park

&

Co. Inc.

•

NEW YORK 5, N. Y.

Morgan Engineering
National Co.

Flagg Utica
'

TELETYPE NY 1-971

LERNER i CO.
Investment

the

White House express the belief
that
minority investments

York
City
Occupations
Wage Survey, April 1958—Pre

Indian Head Mills

SECURITIES SPECIALISTS

20 BROAD STREET

of

New

United States Envelope

in

petroleum dis¬
tribution, plus air and sea trans¬
portation facilities.
•

Some

tor—Harper & Brothers, 49 Ea
33rd Street, New York 16, N. 5
(cloth), $6.50.

A, S.

American investment is largely
concentrated in mining, planta¬

Liberia, and

,

''v

American Cement

private

activities

for Man

7vy^Sr-?t,vTT-v?r'.'?».:H

minority interests without
managerial responsibilities.

related

Planning

Trans¬

Congo,

as

and

(paper

agement—David W. Ewing, Edi

(paper),
Action

However, in most cases
the investments have been made

tion,

Range

C.

Excerpts from edi¬

Afica.

Actively-managed

—

Bernard "Berko-

and Takuya Maruyama—
Country Trust Company,

White

-

has

Long

D.
1

.

partment, Albany, N. Y., $1.
Availability of White Collar Per¬

With J. Sturgis May

tropical Africa has

comparatively

(paper), 75 cents.

Amsterdam,

pretation from the nation's Capital

in¬

Nation's

6,

request.

—

witz

the

been

C.

,Floyd

done to start the Africans

American

Refrigera¬

our

Amsterdam Bank—Quarterly Re¬
view
Amsterdmasche Bank,

[This column is intended to re¬
flect the Ckbehind the scene" inter¬

private

and
to

Institute, 1346 Connecticut
Avenue, N. W., Washington 6,

countries

operating there.

Only in Portuguese and Spanish
Africa
has
nothing yet been
on

East

the

outstanding Euro¬

American

Conditioning

Transpoi
America; 100
Avenue,
N.
"W

of

Washington
on

16, N. Y.

tion

long

surpass

12

Investment for Na

Security—Air

Connecticut

Bank Man¬

Health, Productivity, Defense—
Air-Conditioning and Refrigera¬

secure
as

—

Association,

tion—Essential

busi¬

business

Airliner:

Association

(paper), 50 cents.

Washington

and

and

doubt

no

as

pean

in the

CUock

and

36th Street, New York

Informed people in

government

they

Jet

Mechanized

for

Handling

Bankers

States

tremendous

for

records of the

61 Broadway, New Yor
6, N. Y. (cloth), $25.

:•

agement Commission, American

development.

There appears to be

that

will

taken
to
grant powers to
African political institutions.

con¬

Government need to be comple¬
mented
by
participation
of
American business firms

Numbering

Imprinting

places. They feel that the
of the

—

tional
Account

structed, and the food is good in

reasonably
future in tropical Africa

In French
have been

who

the airports in Africa

say

follow; and Sierra Leone,
Ugande, Tanganyika and Kenya
so.

Arthur
Wiesenberger Arthur-; Wiesenberger & Com

tour of Africa this

perous

' steps

tion

Bookshelf

Eisen-

modern and have long run¬

are

that part of south of the Sahara

are

a

to

Africa

Investmeint Companies, 1958 Edi

Man's

pany,

the

Administration,

r

have made
year,

for

American

turing

the

Spokesmen

(cloth), $4.

Research, University of Michi
gan, Ann Arbor, Mich., $4.

,

encourage its flow.

likely to have

ultimately do

—

Press, Inc., 4
Street, Chicago

Banking—M.erwin 1
Waterman—Bureau of Busines

Business

friendly to private Ameri¬
Liberia, in particu¬
lar, has taken positive steps to

are

far

—

;

capital.

can

that

enthusiastic

about

sound

firms

West

would

pants!"

Investment

resentment

feel

rations in this country have in¬
vested in mining and manufac¬

and

ago

the

Local mangement is also
and it does
not arouse

Somalia and the Central African
Federation are scheduled soon

they re¬
turned to Washington extremely

three months

thing.

programs

for
accelerating
development
is
the

So

representatives

in

South Clinton

many

ment.

Eisenhower

President

patched

Perhaps

7

Introduction to Securities liegula
tion
Allen D. Choka
Twen
tieth
Century
111.

under

absence

Rapid De-Colonization

Russia There Now

White

still

the

development,
traditional
African society would be at a
serious disadvantage in resist¬
ing either, much less both, of

now

The

ports that the study shows that
only about 10% of the African

*•

In

adequate economic and polit¬

electronics,

energy.

tional Planning Commission

,

•

are

son

which

increasingly

and

*

and

Egyptoday both
competitors
and
collaborators
in tropical Africa,- particularly

tian nationalism

deposits of iron

and

copper,

becoming

n

good boot

a

I've

psychoanalysis

been

communism

fellow

and

these two aggressive forces."

plored.
-

that

ical

com-

pared with the mineral wealth

intensive

concluded the most effective treatment for him
be

advan¬

directed

of

of

reserves

ore

months of

many

by trouble makers.
So far, the independent African
governments
have
generally

in

even

New York

.

"After

7;

certain

and

cents.

un¬

is

The

iron

be

Economic

Institute, 150 East 42nd Stree
17, N. X (paper), 5

&

shows

not

Moslems

Accountin

Steel
Industry 1953
1957—American Iron and Stee

bordering
Egyptian na¬

European rule.

abundant

study

communism

over

less1 developed than agriculture.

ferade

Iron

Soviet
-

The metal

resources

has

to

Foreign Trade Trends: America

countries

appeal

fellow

potentialities of
commercial agriculture have not
and' mineral

cam¬

marked

no

-

Sahara,

Guide

Policy for til
Century — Specia
Studies Project,
Rockefellc
Brothers Fund,
Inc., 22 Wes
55th Street, New
York, N. i

Africans," said the organization.

tral Africa. The

been

its

should

Re

Twentieth

Nevertheless, the

that

Russia

tionalism

Virgin Resources

aid

and

derestimated.

the assist¬

opment.

Foreign

Planning

declares

others by

of

runner

commu¬

Association,
which is devoted to planning by
Americans in agriculture, busi¬
ness, labor and the professions,

Equato¬

rial Africa.

trade

far.

so

National

lines to

of

their

Business

—Harry S. Wittner—Prentice
Hall, Inc., 70 Fifth Avenue, Ne^
York 11, N. Y.
(cloth), $7.50.

Egyptian

paign, they have had

several

building

and

Executive's

nationalism is
involved in the development of
tropical Africa. While the Rus¬
sians have recently intensified

the

0

Employm'en

pf

University of Illinoi
Urbana, 111. (paper), on reques

.»

In addition to Soviet

nism,

c

search,

be¬

necessary

Egyptian Nationalism

Nigerian Railway Corporation is
carrying out a modernization
■program

etc.—Bureau

of communist and national¬

is

nations.

the tremendous up¬

The loan is guaranteed by the

i t

$22 million a
association
main¬

,'The

of

the Rela

Unemployment; Impact
on the
Stability

Manufacturing

ist pressures on the new African

country of the continent.
n

and

of

that this

on

Automation

.«■

four times to

or

Market

European Econ
omies; Technological
Chang

be

year.

Nigeria, with a population of 34
million, is the most populous
*

should

Prosperity;-'Effect

Common

tive Growth of

non-

tains

flow
!
of news out of Washington, it
'has
considerable
significance

;TJ

level

present

While the loan received only

surge
of develppment
that is taking place in

assistance

0

Eco

nomic

increased three

Youtine notice in the heavy

because of

logical Testing;
Relationship
Population
Changes to

type of liv¬

United States Government-

"

*

.

subsistence

a

Income; Exeoi,
Personality and Psycho

tive

yield

The National Planning Asso¬
ciation, a non-profit, non-politi¬
cal
organization,
insists
that

,

territory of
the United Kingdom, now, ap¬
proaching full independence, to
lielp finance a five-year pro¬
gram to improve the rail sys¬
Nigeria,

which

—

Distribution of

ing standard.

the

was

techniques

Co

Developme

Current Economic

lowing simple, age-old produc¬

The

—

—

Mi

Commission, State Office Buil
ing, Hartford 15, Conn.
1958

r

ln

.

Northeast

State

19

Washin

ton, D. C. (paper).

Connecticut: The Key to
the

on

from the Nation's

Railroads,

19

Securities

10 Post Office Square,
tr.z

Telephone
qUbbard 2-1990

Boston 9, Mass
Teletyp
BS fiP