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MORE

ANNUAL

REVIEW

FORECASTS

Reg. U. S. Pat, Office

New York

Number 5814

Volume *89

EDITORIAL

;

Word

Business and Finance Speaks

See We
It

As

anced

General

in market advance in

For various reasons, a
'

large number of the 1959 busi¬
economic forecasts especially written for the

and

ness

Mortgage terms to be

budget demands.

CHRONICLE"

of

could

not

accommodated

be

Part

balance

I

of

the

well

in

of

excess

of these outlook statements, of course, reflect
individual opinions of government officials and of
country's leading industrialists, bankers and finan¬
ciers on the probable trend of economic activity for

the

grants would be increased

anything that the President
anti-depression

specific industries and business in general. The remain¬
ing unpublished commentaries received by the "CHRON¬
ICLE" are given in today's issue starting herewith:

wishes. Another bill would revive

provisions for mortgage buying by the Federal
National Mortgage Association. Plans are afoot
for the Federal financing of housing for the

HON. JOHN F. KENNEDY
U.

elderly, and programs for public housing objec¬
tionable to the President are being formulated.

mittee pigeon-holes or become

expense,
cians

housing,

in part

public

at

will

has been a favorite theme for the politi¬
since the New Deal first got under way.

maneuver

tions

parts of the insurance and guarantee programs of
been in this area;

population of this country ever since the
big depression was lifted by war
has been growing at an unusually high rate—a
fact which, of course, has given rise to greater
demand for housing. Population also has been
moving at an unprecedented rate from the central
cities to the suburbs where ordinarily families
live in houses of their own, or at least houses
The

page

its

J. F.

which

Kennedy

the

ness

how many

afforded

a

—

his

aware

how dif¬

win, place and show results of the
next

Kentucky Derby, in this con¬
nection, one of my Swiss banker
me: "If you were always

Kenneth Ward

friends told

about

right

market

the

would

you

24

write any-

not

Continued

on

page

64

Ward before the New York Society of Secu¬
York City, Jan. 14, 1959.

address by Mr.

rity Analysts, New

corporate

Underwriters, dealers and investors in

the SEC and poten¬
Registration" Section, starting on page 70.

complete picture of issues now registered with

tial undertakings in our "Securities in

stick

will be to describe on paper,
forecast, the action of anything as
divergent, selective, contrary and
rotating as this present day stock
market. Forecasting the trend of the
1959 stock market, based on what
we know today, is just about as easy
as making a similar forecast on the

♦An

page

perfectly

are

to

or

challenges they face.

on

asked

ways

investiga¬

determination
is used

Continued

is

publicly and express an
Professionals in the busi¬

it has been, how hard it still
is and how complex it probably al¬

Obviously the over¬
riding issue for 1959, as it was in 1958, is the question of
war or peace.
This involves all the issues of our rela¬
tionships to our allies, our basic policies toward Latin
America, India, Africa and the uncommitted nations of
the

year on

ficult

of the members of Congress
to meet

he

out

opinion.

can

It will be successful

talent and

later

neck

a

22

are

or

legislative leadership.
question of numbers of
passed but of the manner in

bills
Sen.

SECURITIES NOW IN REGISTRATION
securities

DEALERS

it

bullish

a

a

in this case, forecasting, is that sooner

in

success

money

headlines

produce.

This is not

when the mortgages are
on

or

responsible

dead hand of the

Continued

market,

only if it can cope with the many
pressing foreign and domestic prob¬
lems now crying out for thoughtful,

the Federal Government have

own

much

the ^President, or

sensational

known, some of the most irresponsible

which will be their

its

measure

how

mild, temporary interruption
future and

The penalty anyone pays for constantly writing about
the

spend, how many times it can out-

ever

As is well

not

of

terms

near

without, however,

tory of this Congress.
It

better

and

lost in disagreement beHouse and the Senate.

However, those that are enacted into
law will determine the place in his¬

a!

'

the

tween

,

'

other.
More

Massachusetts

from

these bills will be examined and left to wither in com¬

aged in other measures now in the mill. Some of
these plans would impinge directly and substan¬
tially upon the budget for the coming fiscal year:
all of them would burden budgets at some time
or

Senator

The 86th Congress has already met and established a
record for bills introduced in the first few days. Most of

help for colleges and veterans is envis¬

Similar

S.

'
;

market rate of advance as
last year. Tempers bullish enthusiasm about future stock
price action with: an admonition against watching mar¬
ket averages, admission that traditionally the start of a
new year is a difficult time to forecast market-business
trends, and advice to exercise careful selectivity as many
stocks may have already over-discounted a more favor¬
able earnings trend. Mr. Ward also ticks off bearish and
bullish factors, defends useful role performed by charts,
and submits brief opinions on 23 individual fratpe, and
stock favorites therein, and ten lower priced staek* picked
for price appreciation. Presages a sudden coming to life
for airlines, textiles, domestic and international oils,!;
among others.

Jan. 15. All

wishes. Slum clearance

in

OUTLOOK ISSUE

ANNUAL REVIEW AND

our

granted by the Federal Housing Administration
would be eased far more than the President

;

Partner, Hayden, Stone & Co., New York

Mr. Ward prognosticates a

annual review forecasts: part ii

President's bal¬

present its first challenge to the

Copy

a

By KENNETH WARD*

from Washington that the Demo¬

comes

Gents

Stock Market Outlook

After Turn of the Year

majority has chosen the field of housing to

cratic

Price 50

7, N. Y., Thursday, January 22, 1959

State, Municipal

in

and

U. S. Government,
State and

UNDERWRITERS

Municipal

STATE

and

Securities

and

MUNICIPAL

623

So. Hope Street, Los

HAnover 2-3700

Anreles 17,

Bonds and Notes

California

DISTRIBUTORS
telepeo.vl;

Members New York

BONDS

of

Associate Member

Stock Exchange

American Stock Exchange

INVESTMENT

Members Pacific Coast

SECURITI ES

CHEMICAL

Offices in Claremont, Corona

CORN EXCHANGE
THE FIRST NATIONAL CITY BANK

DEPARTMENT

30 BROAD

ST.,N.Y.

MEMBERS NEW

CABLE:

YORK AND AMERICAN STOCK

STREET, NEW YORK 5, N. Y.

Dl 4-1400

Teletype: NY 1-708

Bond Dept.

To

T. L.Watson & Co.

Banks

and

Brokers

i
Members
New York Stock Exchange

American Stock

british columbia
tel co. rites
Block

Inquiries

CANADIAN

Exchange

Invited

25 BROAD

STREET

NEW YORK 4, N. Y.

i&mfAwett company




DIRECT

WIRES TO MONTREAL

AND TORONTO

Goodbody & Co.
MEMBERS NEW YORK STOCK EXCHANGE

BRIDGEPORT

•

PERTH AMBOY

115 BROADWAY
NEW YORK

for

The Canadian Bank of Commerce
We

offer to

California

buy these rights at the

current

Direct private

1959)

market.

wires to Toronto,

Municipals

Montreal,

Ottawa, Winnipeg, Calgary, Vancouver,
Victoria and Halifax

I Municipal

DEPARTMENT

Teletype NY 1-2270

DALLAS

Correspondent—Pershing & Co.

(Rights Expiring March 17,

1832

ESTABLISHED

first

New York

Maintained

Markets

Active

Dealers,

Dealer

'r-■-''-

BANK

Securities

TELETYPE NY 1-2202

COBURNMAM

Net

"

Chase Manhattan

Inquiries Invited on Southern
California

DEPARTMENT

the

EXCHANGES

•

Distributor

•

BOND

del Mar,

Beach,
Pasadena, Pomona, Redlands, Riverside,
San Diego, Santa Ana, Santa Monica

OF NEW YORK

Burnham and Company
15 BROAD

ZJnderwriicr

Exchange

Encino, Glendale, Hollywood, Long

BANK
BONIS

Public Housing Agency

Lester, Ryons & Co.

1 NORTH LA SALLE ST.

CHICAGO

Bond

Doximox Securities
<orp orah07i
Associate Member of American Stock

40 Exchange

k of

Place, New York S, N. Y,

Tel. WHitehall 4-8161

America

Sxch.

Tele. NY 1-702-3

*

W

,»

wg

1

m

300 MONTGOMERY STREET
SAN FRANCISCO 20.

;

CALIFORNIA

0^? 'lU

The Commercial and Financial Chronicle

.

.

Thursday, January 22, 195$;

.

P22LLLEk

The Security I Like Best

fort- Batiks, Brotiers, Dealers only

This Week's
Forum

A continuous forum in which, each week, a different group of experts
in the investment and advisory field from all sections of the country

Try "HANSEATIC"

participate and give their

When time is

important to
large and experi¬
enced trading department
can
help you reach the

reasons

for favoring

particular security.

a

you, our

OTC

markets you need

(The articles contained in this forum

E. F. Hutton & Company
New York Stock Exchange

Members
and

other

principal Stock Exchanges

Philip Carey Manufacturing Co.
The

investing public and

in

which

stock

a

is

com¬

reasonable

price in relation to the general

market and to

1920 y

Stock

Teletype NY 1-40

EOSTON

PHILADELPHIA

Private

CHICAGO

•

SAN FRANCISCO

.

Wires

to

Principal Cities

erratic

one

in

an

or

er¬

Jack H.Deutschmann

This will be

write-offs

on

the
over

property. This is
for it is estimated

end,

the next few years they

increase their earnings by an¬
other $4 to $6 per share through
increased production for the mine.

more

company,

tne public

can

with

increased

re¬

Philip Carey Mfg. Co. is
cellent

substantial

not

spect and attention.

Life Insurance Co. of Va.

share net after

can

for it. And
stable company becomes
it

per

past quarter vs. 57 C

Canadian

that

more

view

well

in production

now

and $6.00 per share.

earner

growth

cover¬

In 1959, I estimate the
will earn between $5.50

1957.

company

stable, people
are
usually
willing to pay

Commonwealth Natural Gas

for the

taxes

their

a

is

$1.25 and $1.50

after

when

floor

quarter of 1958. I estimate
they will report
between

that

is

a

This demand for
a
great in¬

insulation, pipe wrappings,
pipe, plaster, etc. It is difficult to
see
how "Carey" can not make
big money in the years ahead.

stable.

ratic

Bassett Furniture Industries

example of

a

an ex¬

stable,

very

relatively uninteresting company,
now appears to be on
the
threshold
of
a
new
dynamic

With
to

potential

of

earnings

$8

$9 per share for their Quebec

asbestos operation plus $2.50
to
$3.00 per share in their fabricat¬
ing business, it would appear that
"Carey" at its present price cf

approximately 43 Mj

is

very

LYNCHBURG, VA.

growth phase.

TWX LY 77

-5-2527—

Private

Wire

to

New

York

City

L. A.

DARLING

COMPANY
BOUGHT

—

SOLD

MORELAND & GO.
,

•

Midwest
Detroit

Members
Stock

Stock

Exchange
Exchange

1051 Penobscot Building

DETROIT 26, MICII.
WOodward 2-3855
*

Branch

Office

DE 75

—

Bay City, Mich,

old

line

sales

effort

has

in

been

as¬

waterproofing materials,
etc. In 1952, the company got into
the air conditioning business by
purchasing
the
ventilating
fan
ducts,

the

of

Victor

Electric

Products

Company.
In
normal
circumstances, "Carey" would be
assured of a moderate growth po¬

still

growing.

The

Established

1930

Telephone HAnover
Bell

Teletype—NY

2-4850

the

in

the missile

field,

mmercial

c o

Of

purposes.

the

w

The

babies

war

of

the

World War will be of age.

premise,

"Carey"

would

be worthy of attention.

However,
it appears that "Carey" will now
be the
beneficiary of a sharply
increased

200

earnings and cash flow,

quietly,

brought

into
mine

few

past

over

this 700
This

is

ment

"Carey"

production
in

System:

Denver—Lowell. Murphy &
Company, lne.




Over

"Carey" has
$7 million developing

and

Refining's invest¬
$40 million for a

over

size

During

the

past year, despite
recession, Milgo was
grow
and increase its

able

to

backlog.
the

But

significant
I

importantly,
highly
developments:
most

made

company

these

(a) Established

a planning and
department
for
all

scheduling

in

a

property of

Canada.

4

fabrication.

(b) Strengthened and expanded

purchasing and material handling
department.

(c)
so

Streamlined

the

that all functions

dollars

materials

or

Treasurer.

Those

.

.

both

the

is

and

premium

"longs."

the most

the
in

now

type
great

asbestos

but

of

fibre

demand.

fibre

hair

"Carey" has for
part "shorts." However,

(

soared

to

$.922,733

to

branch

our

offices

STOCKS

to

September
from $619,429
in the like period of 1957, a gain
of 50%. By the end of next fiscal

30, 1958 fiscal

year,

For

.

-

information

current

Call
,

or

write

"

Sept. 30, 1959 the company
expects to bill sales of completed
yeai',

contracts

in

of

excess

Yamaichi

$2,000,000.

New
items
developed include
plug-in transistor networks, step¬
ping switch assemblies, amplifier
packages and patch panels.
Big

Securities Company '
of

New York,
Affiliate

complete line of radar instru¬
mentation packages.
In addition,
the company is now developing a
complete new line of data trans¬

Tokyo, Japan
Brokers

a

mission

and

conversion

Inc.

of

Yamaichi Securities Co., Ltd.

items include plotting boards, spe¬
cial purpose analog computers and

&

Investment

Bankers

111 Broadway, N.Y. 6 COrtlandt 7-5680

equip¬

ment.

outstanding

of

capital
$100,702.

Total current assets are $704,805
against total current liabilities of

^

$238,218.
-

Earnings

30, 1958
like

were

1957

INC.
37 Wall

Underwriters—Distributors
Dealers

prediction 7

be

can

made for the 1959 fiscal year, but
based on
backlog, and increased

orders,

Street, New York 5, N. Y,

period.

definite

No

Burns Bros. & Denton

,

share as of Sept.
$1.04 vs. 85c in the

per

both

Government

be

that

commercial,

it

there

excellent

is

an

Investment Securities

and

can

seen

chance

possibly doubling the 1958
ings per share.

»V

Canadian and Domestic

of

earn¬

The geographical location of the

is

company

decided advantage.

a

Patrick Air Force Base
of

—one

the

is

State

of

missile

and

than

IN JAPAN

largest
Florida

leading locale in the field of

a

Opportunities Unlimited

nearby

company's

The

customers.

is

development

three years,

Write

efficient

and

careers as

for

our

Digest, and

Monthly

our

Stock

other reports

-

that give you a

pretty clear
picture of the Japanese

Milgo

economy as a

whole.

man¬

Nomura Securities Co., Ltd.
61 Broadway, New York 6, N. Y.
Telephone:
This

is not

orders

BOwling Green 9-0187

an

offer or

for any

solicitation for

particular securities

electronic engineers and

regarded by the authorities at

Canaveral

two

as

of

strumentation

and

the

out¬

missile in¬

on

other

types of

missile electronics. The Secretary,
William F. Rose, is the General

Manager, and has compiled

rec¬

a

ord
in
personnel which is out¬
standing, one pertinent fact being
the negligible labor turnover. He

also

doubles

Sales

in

"brass"

Department.

It

is

the

as

team

a

that operates as one, and is unique
business today. We can expect

great things from such

Your

RED

CROSS
must carry on

I

tion

of

brainpower,
Besides

teamwork.

cognizant

of

line,

under the

cessful

in

are

the

combina¬

a

ability

necessity

and

and

this, they

have

building

been

a

are

for

very

a

suc¬

dealing

with

could take

over

if necessary.

Treasurer

and

with

General

Stockwise, from
cost

per

market

President.
over

an

issuance

share of $1, to
price

three

of

64,

years,

a

in

the

Quotation Services
for 46 Years

manpower are un¬

Manager,

Over-the-Counter

good

echelon there, which in the future

General

the

wires

JAPANESE

Sales (completed contracts)

second

The plant is now adequate, cov¬
ering 34.000 square feet, and en¬
tirely modern. Personnel is also
adequate and improving constant¬
ly in the Miami area where highly

The

Direct

subscribed.

dealing with

lion

is

of

»

functions

operations and
der

company,

Manager reporting directly to the

tons

Bank

in

It appears that "Carey" has as¬
bestos reserves of up to 100 mil¬
which

National

Ala

Mobile, Ala.

$500,000,

standing authorities

the so-called

years,

one-half interest in

A Co.

Recorder.

has
new

of mineral property.
contrast to American

in

of

similar

a

Canada.

acres

Smelting

IT ire

basis, is the XY

cal

asbestos

First

for

NY 1-1557

New Orleans, La. Birmingham,

and a new
stock issue for $250,000 was suc¬
cessfully floated, and in fact over¬

are

a

n

facets of electronics and mechanic

spent

Lo^ Angeles—Marache.
DolTleinvre

o

asbestos.

the

Trading Markets

o

William L. Dewart

stemming not from manufacturing
but from mining and processing of

Very

Over-the-Counter

latest

dle 60s is expected to be extreme¬

this

the

agement, foreshadowing excellent
growth possibilities. This company
has that great rarity—a "team."
The President, Monroe A. Miller,
and the Vice-President, Lloyd F.
Gordon, have long and successful

for

and

n

On

with

are

development

chiefly

ment,

scheduled volume

The
family formation during the mid¬

1-1127

in

good shape. A
line of credit has been established

In less

building boom in the 1960s.

large.

HAnover 2-0700

'

Finances

Exchange

American Stock Exchang«

19 Rector St., New York 6, N. Y.

Electronics has shown remarkable

Govern¬

tant

Second

abounds.-

labor

and execution.

supplies
products for
pany

latter, its
impor¬
product,

ly

Members

technical

and

missiles

com¬

tential in the next few years. All
indications point to an explosive

SreeueaudComptm^

Steiner, Rouse & Co
Members New York Stock

skilled

stock ($1 par value) total

recognizing the poten¬
tial value in "Carey" has accumu¬

company,

bestos, cement, shingles and sid¬
ing, etc., waliboard and sheath¬
ing,
roofing,
air
conditioning

division

Corp.—William

Dewart, of John Muir & Co.,
(Page 2)

-

A group

lished in 1873, in the

and

City.

Bought—Sold—Quoted

Electronics

Shares

erately priced.

lated approximately 150,000 shares
estab¬ in the past few years.
This is
home build¬ approximately 18% of the out¬
ing supply business, "Carey" has standing stock.
enjoyed
an
excellent, if quiet,
reputation in the industry. Its
WILLIAM L. DEWART
growth rate has been practically
John Muir & Co., New York City j,
nil in the past ten years. In 1949
Members New York Stork Exchange
it
had sales
of
$39,902,929 and
earned $3.08 per share.
In 1957, Milgo Electronics Corp.
nine years later, they had sales
Milgo Electronics Corp. is an¬
of
$69,889,864 and earned $3.08
other "romantic" growth electron¬
per share.
Certainly a stable, if
ics company, now in only its third
uninspiring, performance.
year.
It started with but five
Adhering
to
the old
motto, employees,
"Shoemaker stick to your last,"
and today it
"Carey" has not ventured far from numbers more':
its field.
Its primary production than
250, and
An

LD 39

L.

New York

mod¬

which

STRAOER and COMPANY, Inc.

Co.,

;

from

ings,

which

an

comes

of asbestos in

crease

one

becomes

American Furniture

&

New York City.

all the fibre

to sell

produce.

can

very

When

Trading Interest In

it

Milgo

■

Louisiana Securities

fourth

rec¬

ord. Either

been able

"Carey" will benefit from its
earnings for the first time in the

past

earnings

On the other hand, there is
shortage of ".shorts." and "Carey"

and

average

its

to

mar¬

Miami

P. E. ratio due

Exchange

a

The mine

mod¬

a

glut in the "longs"

a

1

*

Deutschmann, of E. F.

Hutton

ket.

has

.y>'■

Many
a
will

est

'

120 Broadway, New York 5
WOrth 4-2300

try.

sell at

Associate Member
American

indus-

own

company

Corporation
Established

its

there is

"shorts"

munity usually like nothing better
than

New Yoik Hanseatic

H.

Jack

to

Alabama &

*.'

Philip Carey Manufacturing Co.—

be, nor
offer to sell the securities discussed.)

JACK II, DEUTSCIIMANN

faster.

private wire
system, plus a wide range
of contacts, assure you of
getting the complete cover¬
age you need in your Overthe-Counter problems.

as an

Their Selections

(Page 2)

—

A nationwide

they to be regarded,

are

intended

not

are

-

Participants and

of

present

slightly
company

National Quotation Bureau

would appear to have outstanding
Established 1913

possibilities
average.

the

far

The

better

stock

is

than

traded

the
in

46 Front Street
CHICAGO

Over-the-Counter Market.

New York 4, N. Y.
SAN FBANCZaOO

'

Volume

Number 5814

189

.

.

.

The Commercial and Financial Chronicle

(399)

I N D E X

The General Economic Scene and

Peimanent Cure for
1

*

?

>

Homebuilding

"

Stock Market Outlook—Kenneth
Ward

In

AND OOMJANY

or

compared to 1.3 million rate recently reached, Dr. Ensley calls
for an end to FHA-VA interest rate ceiling and for national
fiscal discipline. He asserts any action short of interest rate

v

Our

and contends FNMA expansion is too

heavy

a

price to

>

Economy of the

Future—Paul M. Mazur

—Ira

U.

/

!

claim that home

building may suffer in the short run because
anti-inflationary monetary and fiscal policies. but only /
through such policies can supply of mortgage credit and V
savings-flow be increased.
V
* ■,

Cobleigh

4

Maintaining Economic Growth,

^

1

—Beryl

W.

_

Not often have

entered upon

we

with such unanimity
6£ informed opinion on the out¬
look for economic activity.
The

a

new

an

year

--r

ou

J

11

k for

o o

1959

and

highs

It

and

has

Shown

an

Stability

and

Stable

EMPIRE STATE OIL

from

postwar years
W.

Grover

Ensley

achieve

measured—to

wuliSffi of tn+oi
fl total
high levels

output
Of goods and services by the end

Of 1958.
process

V*

—

,

do not necessarily decline
recession; that disposable per-

wages

income

sonal

at, high

can

levels

maintained

be

and,

as

a

conse-

quen'ce so can consumer expendi-

lures; -that corporations need not
reduce

dividend

ments

ln.ttie

and

face

salary paydeclining

of

profits; that nondurable goods and
industries

service

continue

can

strong as durable goods industries
falter; that personal savings can
rise dramatically in recession and
continue

These

upward

and

in
recovery,
elements
are

other

testimony to our ever-changing,
dynamic economy—- an economy
which

will

-

soon

be

goods and services
rate of $500- billion.

producing
at an annual

The road up to this

•

'

-

.

nigh figure—which is likely to be

on

not

be

very

old—

entirely smooth, nor,

the other hand

1958

lows

and

vigorous,
vigorous.

has

will it be very

been

from

the

nation's

has

-

upturn
-

in
•

(seasonally adjusted)

of around 900,000 starts last

to-about T;8

Increased
and 1 local
'

/

•

•

'An

million

spring

winter. "

this

outlay's by both Federal
governments
.V

c

address

National

in

increased

to

- new

/

by Dn Ensley before the

Association

of .Home

Gains

eco-

of the 1959 business foreespecially written for the "Chronicle" could not
be accommodated in Part I
of the Annual Review and
Outlook Issue of Jan. 15. These
appear in today's issue
starting on the cover page.

-

•

casts
1

pre-

both

durable

and

16

In

als0

Loans and Price

'

the

force—are

We

See It

■

Midwest Instrument

(Editorial)

.Cover
18

I

80

Coming Events in tlie Investment Field
"

From

Washington Ahead

of the

a

"'J.''

News—Carlisle Bargeron—_ 19

Funds

News About Banks and
Bankers..
—

Observations—A. Wilfred May

Our

on

Utility

L

Prospective
Securities
,

Corporate borrowing.- As noted
earlier, savings flows have risen

Builders,

^

.

•

on page

.

and

For many years we

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Every Thursday (general news and advertising issue)' and every Monday (com¬
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*

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Thursday, January 22, 1959
*

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Company

CHRONICLE

Place, New York 7, N. Y.

DANA

2
4

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•

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Copyright 1959 by William B. Dana

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American Dryer

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Industry....

The COMMERCIAL and

PREFERRED STOCKS

have specialized in

Twice

Vitro

20

Washington and You__
Published

Chicago

~

Silicon Transistor

75

You—By Wallace Streete—

The State of Trade and

o7;

—

Salesman's Corner.

The Security I Like Best__T__i

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t

Continued

Chicago, jan_-zo,. 1959.

—

Security Offerings_________—__—-l

The Market..

Los Angeles

21

79

—

financing

Dallas

Cleveland

20

Securities Now in Registration

^e. increased volume of new
?y ,,vJfe!
as the J*ecord
sPen^inS by state and local' gbvf;n™ents, and. continued large

Philadelphia

76

Securities..

Railroad Securities

new

16

19

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Public

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4

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Governments

inc.

Exchange Place, N. Y.

Direct Wires to

78
_____

economic

40

Teletype NY 1-1825 & 1-4844

77

NSTA Notes

savings into financial institutions.
has permitted the

HA 2-9000

,

Mutual

Pve^s' no matter how brief, is
hardly complete flow of reference
without net
to
the record
This

mackie,

&

8

Holiday in Britain"__ 13

Indications of Current Business
Activity.

-

Singer, Bean

11

C

Einzig: "Fight Against Inflation Takes

,

:

1958

Reeves Soundcraft
18

_.

Regular Features

>

*

Our Reporter
of

16

Inflation_____^___

M

work,
review

Pacific Uranium

___;

Businessman's Bookshelf
■

underlying
reasons
why the economy must
continue to expand at a substantial rate if it is to provide gainful
employment for all who wish to

A

City

15

Year Ahead But Alarmed

Dealer-Broker Investment
Recommendations

These'

factors, incidentally—productivity
ga[ns an(i normal increase in the

on

Bank and Insurance Stocks
,

*

unemployment.

x

As

♦

element in the slow

an

in

Lake

Western Natural Gas
.....

recovery—
■

Salt

14

Henry C. Alexander and H. F. Davison
Forecast Rising Bank

;

-

been

^dine

5

,

America's labor force has

s}ze

Direct wires to Denver A

!

Prescribes Inflation Cure

Harold II. Helm Optimistic
Over Inflationary Trend

yigorous economic upturn
spring has been accompa- j,
njec}
hy increasing" employment *
ancj a reduction in unemployment,
improvement here, however, has
heen less dramatic as rapid gains
jn productivity and a gradual rise
in average hours worked—characeconomic

J-

Eisenhower's Economic Report Finds
Business Good and

non-durable

w

permitted broad increases-in
economic activity.
The growing

Memorium to Harold Richard
Brady

Eisenhower Presents Balanced
Budget for Fiscal Year 1960__

Output in most

have

City Stock Exch.

Exchange PI., Jersey City
DIgby 4-4970

since

of

1

Teletype: JCY 1160

goods, however,
has
not
yet recovered previous *
peaks, in contrast to output in
many non-durable goods sectors,'
which has already achieved' new
highs.
'
-j
,;"7 ..'.j'J;*

teristic

Members Salt Lake

per-

durable

of

J.F.Reilly&Co.,Inc.

factories

havePbeen widTsp^ad f

goods industries.
lines

DOMAN HELICOPTER

For various
reasons, many

decline of 20 noints from earlv

?957

,

Turn of the Year"

-

Federal Reserve Board, following,
^

BALANCE OF CONTRIBUTORS TO

"Business and* Finance
Speaks After the

centage Points as measured by the

broadbased

rne
The

housing jias contributed" impor^
tantly/to, the generaL economic
turnaround, with-; a rise from an
annual rate

:

sector,

of the

mines

bumpy. So far, the recovery from

-

decline

earlier

regain four-fifths

labor

staggeringly

achieved before 1960 is
will

industrial

and

in

of decline and
recovery we have learned many
things about our economy. We
have
learned
that
prices
and
in

the

the

tion

in near-record

the

ADVANCE INDUSTRIES

recession peak level. This means.
that since early spring, produc- \

sion in the '

In

In

to

23

?'

nomic activity was centered, phy-\
sical output has recovered rapidly

reces-

URANIUM

12 /

Babson._

in

where

the

deepest

i'

WESTERN GOLD AND

industry

Schwartz

Invention—Roger W.

■

■

10

consumers'

as

WALL STREET, NEW YORK
Telephone: WHitehall 4-6551

9

Developments in World's Automobile

L.

our

with

Prices

Sprinkel-

The Greatest
Coming

important to note that in¬

terms.

amazing resil¬
iency by snapp i n g
back

i

is

—Frank

;

liquida¬

activity since midyear
have been accompanied by rela¬
tively stable prices so that our
gains in output have been in real

so.

arP

of, inventories

creases

The American

new

their

their expenditures
to record levels,
y ■

economy

region*

reduced

have increased

nediately be¬

justifiably

fac-'

significant

when

man

7

_

m on

markedly

yond is indeed

aright,

been

At rnyi

tion

•*.

im-

have

tors in recent economic expansion. ■*
Knciwnc!c«
hotro
Moreover,
business
men
have

the

Obsolete Securities Dept.

6

___.

v

Gas Turbine

event

6

Freer Trade and United
States Competition for Its Share
/—Elizabeth E. Cook

-

titanic
rescues

obsoletes !

•

of

-

a

cash

Molybdenum Corporation and Its'Romantic
Metals

V

*

for

pay

temporary housing stimulus. The savings banks' economists

a

5

99

J to stop inflation will affect the volume of long-term savings;
?

It's

Some Aspects of Economic
Growth and Public
Policy
—Gabriel Hauge

flexibility for insured mortgages will still leave basic problems
in housing markets unsolved; warns home builders that failure

REMEMBER

3

Business Outlook and the Stock Market in
1959—Lee P. Stack

for 1959y

more

A SIGHT TO

'

Homebuilding—Grover W. Ensley

Savings Banks, N. ¥. City

foreseeing 1.2 million housing starts

Page

Cover

The General Economic
Scene and Permanent Cure for

Executive Vice-President

llCHTfnSTElI

B.&.

Articles and News?

By GROVER YV. ENSLEY*
National Association of Mutual

3

subscriptions

and

advertisements

must be made In New York funds.

Teletype NY 1-4040 & 4041
Direct

Wire

to

PHILADELPHIA

;

4

The Commercial and Financial Chronicle

(400)

Eiherington, Stearns

Observations

.

A VISITOR —AND HIS

Retail

Auto

and

HOST!

Trade

Commodity Price ladex
Food

Industry

Price

Index

Production

Business Failure#

upon you—excuse me

war

To

steels,

will bury you."—Mr.

meet

the

future's

growing needs for more and better
ahead of the competition of other materials
countries, iron and steel companies in the United

States

Khrushchev at

side. We
for Premier

a party

and

and

other

This

Surely recollection of such key statements of the Party Line

of Mr. Mikoyan's
present pronouncements concerning his country's yearnings for
co-existence in the trade along with the political areas. But, in line
with the general impact of the high Kremlinite's visit, here, too, the remarkable feature is
>*i
i
i s
the performance of the host citizenry rather
than that of the "distinguished tourist." Witness
statements like these uttered not by him but
by the U. S. industrialists in meeting with him

$11

must substantiate skepticism about the seriousness

in Cleveland.

■
imw
Wiltred

Etherington

from Van Cliburn to

Marilyn

proclivity accentuated in this instance by the intriguing
from Mars who dresses and walks like

an

ordinary

duties

have prevented even-up repartee at public and

March

1956

and

an

furthering

and

"Manchester Guardian" cites

by various strata of

his

enabling him
as

excuse

a

"brand

salesmanship
"sell"

to

Secretary in Sept. that year. He is
graduate of Wesleyan University

a

Yale

and

And

and

with Milbank, Tweed, Hope
Hadley, counsel to the Ex¬

change.
Stearns

Mr.

law

In addi¬

by agreeing to many of the major Soviet

equally uncalled-for

the

were

compliments from

seif-appointed
diplomats and would-be negotiators, disseminated both here

fering with
very

Union,

those

of

expert

are

our

duty

country's foreign policy.

York

City. He attended Columbia

High School in Maplewood, N. J.,
and is a graduate of Dartmouth
College and Harvard Law School.

Etherington's
will

close

liaison

include

performing

high
of

rank disservice in inter¬

a

officials

who

determining

charged

are

and

with

maintaining

the

Fortunately Under Secretary of State for

Chief

satisfactory flow of East-West business.

Executives

crucial

efforts

inexorably made known

since

to

World

preserve

War

the

II.

peace

inept, however well-meant, actions of
appointed diplomats—here

For

the

now as

well

our
as

overall, the

to both of the nation's

Let

be

And

not

the

further

President's

hindered

by

growing horde of self-

"on mission" to Moscow.

HILTON CREDIT CORP.

Jan.

On

and

nance

16, 1899, when rugged
was at a peak in fi¬
industry, when curb

market traders still received hand

signaled

or¬

from

their

clerks,

perched
sills

Prospectus

upon

on

open-air

Telephone: Dlgby 4-2370




and

contract

volume

is

a

public

works

brightening

increase

5%

In

1956, contract volume hit
1957, dropped to $18 billion.
prospects

a

S21„7

for

over

billion

industrial

record $114 billion backlog of proposed work indi¬

a

195.9 will

be the second best year in

heavy construction

con¬

tract volume.

Industrial building is now expected to show a 5% gain over
1953, instead of a 15% drop forecast in August. Reason for the
change is a strong upturn in proposed industrial building during
the final quarter of 1958, particularly in December.
Further in¬
could push 1959 up even more than 5%.
private mass housing, a 3% gain is expected, although
prospects appear dim for the first half of this year.
New legisla¬
tion in the spring could pull awards up.
But if this legislation
consists primarily of added funds for the Federal National Mort¬
gage Association, the results—like the results of last year's action
—will be only temporary.
However, should the interest ceilings on government-backed
mortgages be removed, mass housing would probably score a gain
creases

In

much

greater than the 3% rise, the magazine states.

A further indication

of a plumper market in heavy construc¬
backlog of proposed work. A big spurt in private work
and a substantial volume of new public works proposals combined
to push the "Engineering News Record" backlog of heavy construc¬

tion is the

in planning to a
tbA fourth consecutive
tion

record $114.2 billion as of Dec. 31. This is
monthly increase in the magazine's backlog

volume.
The total backlog is now more than $1 billion above its previ¬
high in March, 1958, and nearly $3 billion higher than a year

ous

ago.

contract awards for most major types of heavy
expected to rise above 1958 totals. New all-time

Moreover,
construction

are

predicted for waterworks, sewerage, bridges and high¬

are

New Business
The

Incorporations Up Sharply

number

business incorporations

of

rose sharply in
highest level for any month on record,
reports Dun & Bradstreet, Inc.
This boosted the total for 1958 as

to

December

a

reach

whole also to

tered

in

new

the

peak level.

a

The number of new concerns char¬

pecember was 16,446, up 36.0% over the 12,090 of the

prior month, and 55.5% higher than the year ago 10,575. The
December, 1958, total exceeded the previous record of 13,633 that
occurred in October, 1958, by 20.6%.
The aggregate of new charters for 1958 as a whole came to
150,286, for an increase of 9.9% over the 136,697 of 1957. The 1958
level was 6.8% above the prior record of 140,775 of 1958,

the

was

in

a

15% rise in initial claims for unemployment in¬

the week

ended Jan.

3, but a year-to-year decline of

prevailed. The week-to-week increase was due to seasonal!
post-Christmas layoffs in trade and labor cutbacks in the apparel,
food processing, and construction industries. The most noticeable'>
rises occurred in North Carolina, Connecticut, California, Texas
and Pennsylvania.

claimed

get

^

job, went
at $5

to work

week

a

for

runner

W.

&

J.

Herbert

S.

Bachman

Selig-

&

man

a

as

Sixty

Co., New York.
years
later, Herbert

S.

big buildup in steel buying is gathering steam, according?
to "The Iron Age," national metalworking weekly.
"Iron Age" said orders to some mills are pouring in at a rate;
faster than the mills are shipping.
Thus, order backlogs are;

The mills are beginning to fear they will have heavy

mounting.

Continued

Bachman is still employed by J. &
W. Seligman & Co. The firm's
has

with the
of Seligman

and

longer to be found

firm's

pile

the name

among

partners. But, the fif¬

up a

of

1899

has

re¬

unique service record.

Plymouth Planning

HEMPSTEAD, N. Y.^Plymouth
Planning

Corporation

has

been

formed with offices at 320 Fulton
Avenue

business.

to

on

page

68

changed

years
no

i

.

The

WHAT DO CONSERVATIVE TRUSTEES THINK
OF STOCK IN TODAY'S-and TOMORROWS-MARKETS?
Read

engage

in

a

securities

ilie

"Roundup of Trust Investment Opinion" in the current
and Estates"—the professional journal of Fiduci¬

issue of "Trusts

aries since 1904. Also iu this issue: A person-lo-person panel inter¬
view on the prospects of the Machine Tool Industry with officials

of the

Teletype No.: NY 1-1942

1959

15%

ket, a fifteenyear-old boy,

to

6, N. Y.

billion.
in

Booming
building and

surance

request

New York

estimated

$19.2

There

mar¬

Form

Broadway

This
1958's
record

Unemployment Claims Rise

low buildings
facing the

mained through all these changes

SIEGEL & CO.

'/

of the

teen-year-old

Bought—Sold—Quoted

sum, estimated at over $1 billion
during 1959, according to preliminary

the window

the

HILTON CREDIT COOT. RIGHTS

out

Heavy construction contract awards will reach $20.2 billion in
1859, highest volume since the boom year of 1956, predicts "En¬
gineering News-Record," a McGraw-Hill publication.

highs

individualism

business

Banks, Brokers & Institutions

be laid

The industry now has a record high
steekmaking capacity
totaling 147.6 million net tons of ingots and steel for castings an¬
nually. During 1958, the capacity went up nearly seven, million

as

industry.

is

39

Ex¬

Celebrating
Sixty Years on Wall St.

sixteen to

a complete illusion
revising the strategic materials list will bring

outlays to more than
Expenditures have equaled

inclusive).

ways.

who

a

between

in the securities

the chronic plea that

about

responsibil¬
maintaining

change and such organizations

Economic Affairs Dillon and
Secretary of Commerce Strauss know
that the Soviets' long actual record shows as

true score has been

of

Parke, Whiteside & Wolff in New

ders

The public as well as private utterances
by these

and in the Soviet

formerly with
Chadbourne,

was

firm

1958

figures of the Institute.

Bachman

image."

the Chicago lawyers' group on his candor.

U. S.

Before

Wilmer & Broun and also in New

to

demands.

School.

Law

joining the Exchange, he practiced
law with the Washington firm of

the

the unrealistic reactions exhibited

hospitable American community.

war

appointed

and

what

the instances we have already cited
above, there is the
petition of the 42 prominent citizens demanding that the United

States end the cold

was

postwar tctal for such

addition, another large

is scheduled to

cate

mission,
the
Federal ' Reserve
Board, and various organizations

immeasurably

can

as

to the occasion of last Sunday's

up

latitude, along with filibustering privileges, in answering

But none of this

join

Inc.,

program), giving him unlimited time

"Meet the Press" TV-Radio

effectiveness,

to

,31

Investors,

the Securities and Exchange Com¬

ings and interviews (at least

tion

semipublic meet¬

will leave the

Etherington joined the Ex¬
change as Assistant Secretary in

Mr.

questions—all

will

liaison

March

on

ities

propaganda

he

1,

Vice-Presi¬

as

of

charge

to

billion per year during six of the past eight years.

net tons.

Mr.

mortal.
And the amenities of high protocol for this itinerant Bolshevik

exceeded $1

or

the

(1946

formerly

was

April

On

new

in

the

Granted the public's never-failing and widespread addiction

and space

as

Vice President.

up

to recurring engagement in international appeasement.

a man

Mr.

York

in the traditional American spirit to try to

the glamor individual,

Stearns

Secretary of the Exchange.

Fundamental

bygones be bygones, to engage in wishful thinking—all adding

Monroe—a

President and John P.

Exchange

think the best of one's opponent, to turn the other cheek, to let

vision of

Funston, President of the
Stock Exchange, has
announced
the
appointment
of
Edwin
D.
Etherington
as
Vice
York

John R. Haire who

'

"ogle"

keep

raised

billion
In

Keith

New

with
governmental agencies and other
organizations.
He will
succeed

Appeasement in the Good Old American Spirit
course,

John P. Stearns

Etherington

dent

May
And,, "We try to think that we are differ¬
ent from other people. We say they are 'Com¬
munists,' and yet we are going in that direction at a tremendously
rapid speed. There is also every indication that the Communists
are going toward capitalism, at least to some extent.
I do not be¬
lieve there is much doubt but what before long the agreement
between the two will be much closer than anything we have seen
before."
'

is, of

D.

assume

require changes by our Congress in restrictive
legislation that now proves a serious barrier."
"People can be competitors and still get
along together. Mutually profitable commerce
would be a further and broader path to friend¬
ship."

It

E.

Secretary.

"Mutually profitable commerce would be
path to friendship. To
enable such international trade will, of course,
further and broader

A.

to

laid out $1.2 billion for new equipment and construction
during .1958, according to American Iron and Steel Institute.

GomUlka of Poland, Nov. 18, 1956.

the

Production

Electric Output:

Carloadings

dine, and Caniff, Nov. 23, 1957.
"Whether you like it or not, history is on our

to

Steel

State of Trade

for using such
an expression—in the peaceful field of trade."—Nikita S.
Khrushchev in his interview with Messrs. Hearst, Consi-

a

Thursday, January 22, 1959

.

The

By A. WILFRED MAY

"We declare

.

r

Appointed by NYSE

.

.

.

•

leading

company

in the field

.

.

.

and—

Labor Costs and
•

Profits—O. Rogers Flynn
Henry Ansbaclier Long Mutual Fund Index
Planning Your Estate—Geo. J. Laikin
1959 Nuclear Energy Outlook—V. R. Fouler
•

•

Subscription (12 issues)- -$5.

Trusts and Estates, Dept. F

Single Copy—$1.

50 East 42nd St., N. Y. 17

Volume 189

Number 5814

.

.

.

The Commercial and Financial Chronicle

ductivity.

Business Outlook and the

our

*

RICHARD

half

Fourth

The

Estate—"But

words

things, and

are

which makes thousands, perhaps

a

General Partner, Paine, Webber, Jackson and Curtis, N. Y. C.

to conclude that

Oar office has been hushed

quiet

as

past two weeks out of respect and
co-worker and friend, Harold R.
of

our

as a

to

church these

veneration for

Brady, who had been

one

Harold

R.

ago,

Brady

with

as

a

began

young

his

man,

us

as

In

late

Brady

years

V

he

has

t I

:

I

ecy
.

only; iri

can

present;
forces having
be

a

5

I

as
r

•

humble

my

them, the

see
T

'

1

•

ring
security'

Under such circumstances, is it

on

the other hand,

upon

have

and also

was

"State of Trade"

column

Associate Editor of the "Bank & Quota¬

an

—

-

*

•

ignored

•

a curious
mainly in
wages and Treasury deficits; the
latter having the effect of pouring
money into the banking stream.

Harold

Richard

Brady

was

man

a

of exemplary

corporations

inflation—it is

Other

ingredients

are
of

our

1800

our

bodio"mFnedl

ui«e

an

excess

plant

for

under

our

present

If one can borrow^ at
5%, then that money is costing
stockholders less than 2%% be¬
of the 52%

cause

ca¬

the

For

tax.

pacity in many of our industries,
and goods are no longer in short
supply.
Foreign
competition
is
beginning to hurt both as to vol-

business is

is

United

lax rates.

lacking.

There

the

Borrowing is made attractive to

experiencing

are

of

then

plentiful

competition as.it asks
increasing sums of money.
-

We

un¬

In

be¬
con¬

stiff

for 25 years.

now

scarcer

tinue

-

handicaps

Supplement.

lenders

States Treasury is going to meet

a

"

operating:

tion"

If

and borrowers

nor can we have what we do not
earn.
These simple truths have

the

of

justifies?

come

sort

look at'

a

some

credit
_

nation we cannot continue
to spend what we do not have;
As

der which

CHRONICLE'S

logical to expect people and
corporations to borrow if their

aver-

aged a shade over 5% yearly.

been

a

flight from

not

increases,

prices in 1959.
We might, ;
preliminarily,
•?

:

written the

'

My subject is not an easy one,
and since I lack the gift of prophway,

and versatile Editors.
Harold

*r

■

It's harsh to say,

now some

the dollar.

of

years ago, one

'

office

an

higher than five

but there is

the highest on record.

newspaper

boy and by
assiduous effort in all departments of the
paper, worked his way up to become one
of the CHRONICLE'S most dependable
career

two and one-half times

now

day's sudden illness

a

than those lent.

price-times-earnings ratio, observes that investor confidence is

Yes, without warning or previous in¬
dication, the bell tolled for our beloved
after only
January 14, 1959.
Forty years

lenders

dollar can make stocks go higher.
Noting big shifts in investor confidence in stocks in terms of

editorial writers for years.

friend

rising

tinuing distrust of the

our

govern¬

issues maturing

price because wages are
faster than productivity,
of
money
will become
increasingly fearful of being re¬
paid with dollars of less value

point to lower stock prices than
higher levels. The securities dealer adds, however, that con¬

'

marketable

our

be¬

to rise in

of them

more

deficits

of life; with nearly

way

If manufactured goods continue

Mr. Stack's enumeration of 22 outlook observations leads him

millions, think.'"— Byron.

must think of

within one
year, the Treasury is faced with
one debt refunding after another.

'

small

thought, produces that

upon a

a

of

ment

By LEE P. STACK*

drop of ink, falling, like dew,

we

government

coming

Stock Market in 1959

BRADY

Also,

tax laws.

With

In iitemnruuit
HAROLD

5

(401)

corporate income
reason,
if a

same

sells

corporation

preferred stock

at 6% then the cost to its common

stockholder

is

than 12%.

more

and°prices; and this constant

to our

Ifttoand '1■■■■■■ ,threat sh™ld Prevent our price spendthrift Government at rates
tnnir not
L' P' s,ack
levels Setting completely out of lower than avaiiable elsewhere,
of
the
halld* The tremendous rise in pri- During war it is a duty, but not
omy
in the form of taxes only vate debt in recent years can now. Look at France: Even with
10% of the national income.
In hardly be repeated.
some improvement m govmiment,
interest rates are running from 8%
oral

character,
Human

color

a

staunch Roman Catholic,

a

lover of Peace and

econ-

Understanding with all Mankind, whatever

race,

persuasion.

or

Mr.

Brady's rectitude of mind and

person was

focal

evident

century and a quarter
govermnent took only 8%

1925,
later,

a

in all his

writings. As

Estate, Air.

a

lifetime member of the Fourth

Brady always wrote his articles with

pas¬

proximately 30% of
goes to government.

fidelity to truth, preferring to state facts with

moderation

exactitude

and

evaluate

over

rather

than

for sensational

them

or

to

or

news¬

tax to buy

not

life

effect. This studious and open-minded style became

terest

long habit with him, which he followed in all his

Clearly, the world

total

than

more

this

deficit

predicted

billion.

$8

about

to

These two items
the

thinking and convictions.

indebt

national

the

on

of the

ill afford to suffer the loss of

realize that during the
Federal Govern¬
ment has run a deficit in 23 of
Do

you

sterling quality of which Mr. Brady

was

the

these years?
I

this,

our

parting farewell,

we,

his lifelong editorial

co-workers, reverently and unanimously rise to our feet to

represent no party; and there
need blaming either party.
Since 1925 the Republicans have
been in control in Washington for

is

Harold R.

Brady Godspeed to his eternal reward—

knowing full well that

we

Christian

a

member

Jan.

gentleman,
of

his

Church

do homage to the

patriotic
and

a

memory

American,

faithful

friend.

of

a

devout

a

(A.

W.,

and the Democrats for
22 years. Neither party has shown
any
will to arrest inflation; to
years

reduce

of

=

~

1

In its

|

Reynolds

=

Investment Review

new

taxes; to
living;

halt the

| Natural Gas Industry,
1

This

deficit,

year's

of 25 years

The latest

contains

standing

This
in

to feed upon

a cancer

which

fense

to

tions in the natural gas

There

foreign-aid

programs,

Whatever your

—

new

There is also

productivity.

Last

stated

Slichter

man-hour

per

this matter of

between
that

has

month,

industry in the

your

free

copy,

below.

Members New

York Stock Exchange

slowing
120

We all knew that but he gave
some
figures:
In the five years

Call...

gas

Reynolds Investment Review. For

Rcyholcls & Co.

Prof.

productivity

been

combination of Growth and Income

re¬

and

wages

characterized

industry.

should read about the natural

mail the coupon

Maybe they are all necessary, but*
can none of them be trimmed?

lationship

you

are

personal investment objective—Growth,

Current Income, or a

programs,

commitments far into the future.

block?

stocks which

by vast in-the-ground wealth and strong strategic posi¬

speculative appeal. All four companies

housing programs, vet¬
the Social Secu¬
rity program and many others.
They are continuous and involve

large

recommends four natural gas

professional opinion now oiler excellent investment

We must excuse the de¬
as necessary, but

program

farm

erans

of

growth. A fourth stock is recommended for its attractive

programs,

sell

one

Any effort to
complete

itself.

what about all the others?
are

—

largest and most consistent growth industries.

Review

our

Co.'s Investment Review

informative report on Natural Gas

opportunities. Three of them currently yield from 3.4%
to 5.3%, and,
we believe, olfcr superior prospects of

seems

arrest it ends always in

futility.

issue of Reynolds &

an

America's

of profligate spending.

This habit is

Recommends 4 Stocks

rising

nor

alone, would not harm this nation
noticeably. It is only the climax

Like

Research

| Discusses the

to protect
American industry from foreign
invasion—and certainly this is a
menace to American employment.
cost

17, 1959)

a

*

no

11

bid

without compensating pro-

syillllllllllillinilllllllllllllllllllllllllllllllllflllllllllllllllllilllllllllllllllllllllllllllllllllllilllllllilllllllllHHIg

year.

can

personal embodiment.
In

,

fiscal

last 28 years our
men

creases

Neither

billion,

it have to worry about

amounting
a

year's farm

a

house suffici^tly In order to
expect lower rates in so short a
time. It could transpire that funds
Continued on page 22

0Ur

with that mill- &nd mortgages, must take account
Russia does of Treasury deficits and wage in-

up

surplus for $6*/2
does

paper

interest-

bearing securities, bonds, notes

long stand against

wc

enemy

iuthinkingofinterest^tes

during the rest of 1959, I simply
can^ see j10W we can expect to get

.

of

discussion

stone about our neck?

overstate

rhetorical

can

shrewd

a

-

.

,.

.

Any

'

How

sionate

s?>

Effect of Tax Laws and Inflation

income

our

to 10%.

II

Now ap¬

of the national income.

up.

Broadway, Dept,CF-l, New York 5, N. Y.

(Attention: Richard S. Graham)

1947 to 1952 there was an increase

Marketing Department

of

17.%%; but in the five years to

1957
In

Merrill

Lynch, Pierce, Fenner & Smith Inc.

70 PINE STREET

NEW YORK 5,




the increase

the

was

gas

first

per

a

Review which
recommends four natural

free copy of your Investment

analyzes the natural gas industry and

only 9.4%.

period it averaged
and during the
last five years only 1.88%. Wage
3.5%

stocks.

annum

E

NAME-

=

ADDRESS-

(PLEASE PRINT)

N. Y.
♦An

Offices in 112 Cities

Please send me

address

Business

by

Outlook

Mr. Stack
Conference

before

the

the

Los

of

Angeles
Chamber .of
Commerce,
Angeles, Calif., Jan. 13, 1959.

Los

^lllllllllllllUllllllllllllllllUIIIIUIIIIIUllllllllUIIIIHIIilllllllllllllllltlllllllllllllHIIIIIlllllllllllllllllllilllllllT?

6

The Commercial and Financial Chronicle

(402)

It is the

United States of America that

By DR. GABRIEL HAUGE*

above

and beyond
ordinary daily

the

Questions High

some

Denying inflation

casts

of

have

been

is

the distension of inflation.

germaine to growth, he importunes business to communicate

the public and con¬
tends that a wider understanding of the economic issues by
millions of Americans "would make a difference." He fully

decisions that lie
nation in 1959.
decisions

us

a

as

are

not

before

Fortunately, these

sort

the

face

in

us

declining
c o

e

n

y.

they

relate

to

is¬

less

sues—no

stubborn

in

their way

—

arising

First, consider the rate of
growth.
The subject

from

the process of

As

economic

of

growth.

In

immediate
we

Gabriel

Dr.

are

longer range sense,

the

start

of

of research

era

dramatic

and

new

a

and

development,
of production technology and of
the wider use of goods by a pop¬
ulation already so well provided
that a third of its expenditures
falls within what has been called

"optional consumption."
We stand
That is

dollar

—or

its

accountable

for

We

also

stand

decision

achieve

this
the

of

whether it

the

-

at the

; *

threshold

prospective,
economy
to be in

is

*

«

-

to

expan¬

real

know, a considerable
is
developing
in

controversy
Washington as to what emphasis
policy this year should
place on increasing the rate of

economic

expansion
achieving

on

prices

the other.

will

the

hand and

one

greater

011

doubtless

This

continue

through 1959, but for
to

ling.
will

be

if

we

some

only
years

in¬

control¬

are

don't

you

able

tions

debate

not

know

wherd"

going, of

take

toward

parties

or

If

you are

of

regardless of which

come,

dividuals

on

stability

course, any road
there. We should

you

to

make

better

progress

decision in these matters
ask ourselves certain
ques¬
a

about

in

growth

our

econ¬

(1) What

is

a

tainable

desirable

growth

economy as

(2) Where do

we

rate

at¬

for

the

whole?

a

to take place

and

mainly in the

private sector of the
economy
or in the
activities of govern¬
How

can

nomic

hence

we

act

that

so

growth

is

eco¬

of

a

Each of these
questions is

ranging

answered in

less,

some

ered.

and

one.

one

paper.

aspects

Maybe

a

cannot

can

spark

be

a

far-

Neverthe¬
be
or

be struck.

Perhaps

action

consid¬

two

can

be generated.

*An

can

address

Economic

Club

City, Jan.

14,

an

impulse to

by Dr. Hauge before The
of New
York, New York
1959.




we

launch

can

forts to insure

complete
On

sustained

doctrine

it

record,

from

repudiation;
is extremely

open
-

My

From

ef-,

new

our

urban

our

slums

lie

of

some

can

beyond

mysteries
planet.

our

dangerous

The

facts

It

bread

and

—

been

We have

that

this

because

—

to

can

;

Paul

to

sometimes

denigrating

growth record which

for

has aver¬
annually.
This
has been compared
adversely with
3.6%

reported

+K

/"V

C

ntfl

aJ

rate

twice

of

TTmIpW

the Soviet

4-

Union, to take

that

in

n

sive]y in

future

An

■our

iJiuuuciiifc

on

"incontroverti-

make

it

^^^

growth

rate

the

very

soon

billion ol

services

time

in

well within

seems

This would

and

corro-

economy,

annual

^

a

and

year

went

That

more

It is not my purpose to
speak of the bases of such a com¬

as

would

be

parison, but

£ia^ 8'lowth rates

stages of

economic

on.

sufficient to make

sure

of

should remember

we

are related to
development.

the

efforts

the

United

of

other

peoples

States
an
■

-

economy exearlier sta^e c
ier stage of its

development, from 1880
growth rate
the

this

to

economy

that

great industrial power.
more

™

products that
market.

a

of

are

When

com-

with

or

not yet

on

the

multiply this

we

ls obvious
reasonable
but
attainable
ra^es
growth in terms of our
experience will yield the ; re-

that

our

economy has continued to show a.
growth that is substantial in
per-

-souices to make stiiding progress
centage terms—- and, of course, -*11 tae American way of;life, and
larger than ever in absolute terms
£or these

several

we

approached
hood.

decades

industrial

since

-irJ sitrengthening the foundations.
oi the. Free World within ..which
to live out our lives in peace and

adult-

.achievement with

-

our.

Moreover,

froff
ave

exciting^ years
new

lie

ence

and

of

current

expenditure
uoorlxr

of

tion
--

JT

over

We

$10

this

r\n

•

yearly on scientific redevelopment plus popgrowth

and

provision

neUeedVpublicf faS"e

every reason to expect the economy to move ahead
briskly in the
coming decades. And we have the
further expectation that in
this
economic growth, we shall have
a

richness and

Growth

—

—

^

new
'

;i

growth
•

_

it.

_

to

take
i

i»

we

—

want

place—
j

primarily in the public sector or
in the private sector of the economy9

at

hav°e

the

alone

'•

^" thou®h th« current upturn

m luslness,may be characterized
a! "f mos,t TOmPet'tive recovery
•

"hough fth^lulWn'0 inflationary
•

+,

Guns
„

among

,

and

guns

"sThe improvement in

ards of

yote

Jiving will, of

o1nwiv

morp

our

aU

if

than

ofsour

our

stand¬

course, move
pnnlrl

wp

Hp-

efforts and aU o£

services.

But

with

even

increasing
penditures

level., of

Rockefeller

defense

equivalent

the

an

ex¬

that

to

Fund

Re¬

daily

the

in

the

living of the
department

The

woman.

portance

increased

assumed

horizons

im¬

contributor of wider

as a

outside

the

homes.

It

offers the products of a thousand
arts and industries, of a hundred
nations.
The
department
store
offers not only goods and services,
but

often

social

education

for

contacts

better

and

living.

It
glimpse of the dimensions
beyond the limits of city or town

gives

a

its

—and

contain

wares

desirability, and glamour.
Whatever

utility,
;

•.

,

»

the

goods which
result from the skills of fii-

j^ay

ture

are

production

ingenuity
them

in

will

the

tomorrow's

and

research,

be

many

of

available

made

to

the counters and

consumers across

shelves

the

of

Products will grow old
lete and may even die

stream

capacity to peacetime products

and

the

has

from

Butter

and

have

can

store

the

build

butter in adequate amounts.
/

that

fills

of

the

retailer.

and obso¬

the

new,

but the

—-

needed,

and the desirable will maintain its

force
store

and

its

pour

torrent

from

to home.

To

paraphrase President Conant
Harvard, retailing may be the
newest of sciences, but it is
among
of

the

oldest

of

fundamental

But,

omy.

port recommended, it is my own
0pinion that our living standard

mentals

cities.

and

arts.
It is truly a
activity in the econ¬
although the funda¬

of

retailing

may

never

change in their basic elements, the
could be, improved _ and this methods by which they are mainphenomenon should be possible tained v i g o r o u s, effective, and
without the consequence of any highly competitive in a
changing
inflationary surge born of scar- world must be modern, aggressive,
As

*

important

as

progressive.

And,

of

course,

distribution and

for

pressures

tion

increased

produc¬

continuously building up
as
they are by many
causes.
The needs of a growing
population
and ' a
continuously
larger defense program have as
probable
consequence
not only
are

gressive, and progressive, retailing
must
adopt wholeheartedly and
maintain

steadfastly

constructive

and

a program of
intensive
re-

search.

^

I live in the conviction that iri

American Economy the chief

our

contributor to the maintenance of
prosperity lies in distribution and
well; and the alterna- in the development of better and
tives offered by increased wages better methods and means of disare
ejther higher prices or suf- tribution; and lam convinced that
fjcieritly greater productivity to within retail distribution, the de-

increased capacities but increased
wages

as

0ffse^ these wage increments.

partmental

store

still

represents

,

jmDroving
improving

productivity
proaucuviiy

is
is

of
ui

tbe best mechanism yet devised.

the result_of

more effective
production.
And the

of.

'

,

_

_

May I say
am

again that although I
certain that I am not entitled

to the recognition accorded to

me,

happy to substitute for

my

^on

r+u

rw

this discussion: Where do

search and

ulation

at

—.

omic

the second questhe beginning of

now

raised
-

r/iAnomi/i

of Eco

Consider

,

technology and in new
family living. With the
___.,,

»

ce

alone

can

earth, and continue

on

role

t store

requirement ,of present and improved methods of mass produc-

-j-

Sou

frontiers r

continued to emerge in sci-

Have

-

methods

5r 0ur systen\ of pri-

•

incentives,

S.

nations

standards of living of our citizens.

course

neighbors.

.

vate

U.

an

the

-stimulated

new

-

10 or 20 years> lt:

is

the

such

as

conclusion

significant role in the future. The
a

of

amount

■

,

a

it

But

remarkable that

equivalent

an

as

from

with

-pletely finished home

always

period

transition

a

frontier

We have

of

proud

marking

now

to 1920, a

about double that o£

last decade.

been

bome aad s.tiii bl0X^e
families

&

state

the

men

? would not be loyal to my own
consumption have been
in our industrial and commercial idol, if
in
economy
in the past, they give I did not emphasize my conviction
promise of playing a much more that in order to be modern, ag-

Actual*; =cs iScatTS
perienced at

to

me

that

greatest and most modern defense

our defenses, provide resources
through various channels to help

point.

for

"incontrovertible"
tenet

from

condition, it becames possi-

a

ble

derived

which

itself

exerts

our

grasp.

confidence

can

'meaa an additional

in

progress

producing more
muic
producing indre

un
on

vicinity ol 4%

art

«

a case

We

wherever

the past

over

Iivt

spur growth, too,
competition healthy
resisting
monopoly
power

ancf

we

In

keeping

by

example,

aged about
a.

for less.

economic

our

We

new processes.

our

not
lor more, but

we

think

I

faster.

such

.

.

community—and in the rout¬

average

ble" statements—because they can
be neither proved nor disproved,
With

people possess-

more

essential

an

ine# of

Mazur

those

that

depends,

uciJcuua,

ourselves,

of

en-

that

regard, it has been well ob¬

served

always sought to do bet-

But

in

more

critical

enhance

equipment and

this business of supplying daily

have

is

It

believe

Retailing-.,

American economy, in the Ameri¬

..

us are

possible

is

depart

and

knowledge-:
most, of

and

more

..

g a m e
o f
s'ta t escraft.

prospects by
changes in our fiscal system which
spur
investment in modernized

We have gone ahead as a nation
in

to

somewhat

grow

can

and

the

"

this:

is

reasonable

Considering the vast imin technology and in
stock of capital, it probably

our

eroded farm areas, better our edu¬
cational opportunities and pene¬
trate

view

own

tirely

of

ing a higher and higher standard
of living, r"
*
-•..'/ ; \y \> 7 r,'

investment." His¬

false

and

the

pro¬

stop:^;^-

to

the

or

and. available

its intellectual prisoners.

security, foster
strength in the Free World, im-'
prove the level of family living;

nil linn
billion

fully

that

saved

the most imporis
truly
its

economic base.

our

ways

stable dollar?

national

to rebuild it, and at the same time
maintain and even
improve the

healthy,

steadier, in terms

public

be

they

their

soon

as

defense

mechanism

pf

that base

ment?

(3)

only

or

fast

as

team either in
i:

provements

ing

want this growth
—

malady

a

stagnation":

the

ously moving into consumption
the goods we will produce—dis¬
tributing more and more products

decade.

massive

perhaps

omy.

to quarterback
our

produced,

Responsibility

It is difficult

a

into

pour

Retailing will have the respon¬
sibility and the task of continu¬

totally;, inadequate.
However, so
tory discredited this theory. Pub¬ long as' we deal in matters eco¬
lic expenditures then undertaken
nomic, we can remain
in
the
produced no growth rate to cheer happy, mental, state of non-provabout.
Only the advent of war able conclusions. Therefore, it is

our

decade,

As you all

it

will

goods

duction will

all

err

inflation.

growth

and

be consumed

must

apparently^lively tempta-'

achieve

to

should

economy a larger and larger
stream of goods; and these
are

-

the economy can continue to grow
at least
as
fast as in the. past

ter.

in large part, the distension of

or,

man

will avoid the

,

from- these

of

rate
first

could

vast

that

affairs—represent a
deepening and broaden¬

manage

to

as

by

and

tion to destroy
arg ament ; that> to ; man."
;
'

"secular

it

relates

difficult to support. It merits the
attention today of no one except

terms

and

that

that

any

potential.
I speak now,
growth in the special sense
of making up depression and wartime
shortages and losses,
but
growth that can—if we prudently

his¬

to, how-best

as

sion

been

ever

in
'

-

people

no

leaders—have

tory of the world.
of

economy."

something that

held

a

hoar

plagued with

omy was

characteristic

rebuild

the threshold of

on

"half-trillion

on

conjecture

any

phase of our economic
future, it is necessary to assume
that we will escape World War III

public

more

called

look ahead to the future

economy,

intent

.

1

In

to

that

spending.They
are
reminiscent
of
the
theory
propounded by the pessimists of
the 1930s that our private econ-

not of

at

we are

the

accept

fiscal
fruits
of
they are actually

the
high

a

to

growth

seem

We

necessary

on

growth

Hauge

rebounding
vigorously from the 1958 recession.
a

j

we

tant

terms

has

attracted much discussion and in¬

"

significant role, as .prerequisite to improved mass production.
Hence, hails retailing as fundamental activity in the economy.

high fore-

high rate of public expenditures,
In practice these proposals usually boil down to an emphasis

eco¬

nomic

"

m

o

Rather,

In

insure

lieve that

a

,

quarters

quiry recently, as you know. This
is good. It is quite wrong to be¬
economic growth in a
free society proceeds quite inde¬
pendently of what we as a people
do or fail to do about it.
By the
same token, it should be pointed
out
that
economic growth
is a
fundamental
thing that is
not
conjured up by elaborate arithmetic and by placing a tap on the
public fisc.

that would

its

of

lately propounded—
by those politically-

who

achieved.

fiscally sound, economically

is

play a significant part
taking of certain economic

economic

spending
the
growth before

can

in the

difficult

it

PAUL M. MAZUR*

partner, Lehman Brothers

Banker economist maintains U. S. alone can both maintain
world's greatest defense establishment and raise
living stand¬
ards. Expects distribution and
consumption to play even more

provision

Forecasts

of the extremely

inclined

valid, and essential to economic growth via the private vector.
We

find

I

especially

the facts about inflation's consequences to

endorses tne President's budget as

By

Having said this, I must admit
that

Economy of the Future
Senior

people.

threshold of a "half-trillion dollar
economy" and a 4% annual growth rate is within our group,
Dr. Hauge asks whether this prospective expansion is to be
or

Thursday, January 22, 1959

.

a

needs

In declaring we are on the

in real terms

allocate

now

of

City, and
Eisenhower

Adviser to President

Economic

Our

our

large
and increasing share of its future
growth for the attainment of ends
economy can

Chairman, Finance Committee,
Former

unmatched
by our
nation's experience.
unique prospect of the

or any

own

Manufacturers Trust Company, New York

.

services

and

Some Aspects of Economic
Growth and Public Policy

.

own

maintenance

growth of huge volumes
~
Inadequate

sales

selves '

* '

'

them-

I

ductive

use

■

cumulation

of

they choke the

or

in

the

inventories

ac-

until

and start
dangerous spiral of deflation.

For many
deed

economy

reasons,

it

seems

in-

likely that with each passing

year~ our

To

Mrs

Production mechanism

ho

the

Davis

Coller

Tobe

Award

-

the

„

^

Oscar of Retailing,

I offer my

congratulations for the esteem in
which

by

she

is

deservedly

so

those who at the

are

her

elientS|

her

same

held
time

friends> and

her a(jmirers
As

for

-

Pressure on prices that we now
diversity of goods '
Continued ori page 69

Tobe

1

of expanded pro-

capacities

am

judgment your measurements
of my merit,

in either high costs because

..

of inefficient

the

of sales,

express

*

and

*a talk by Mr. Mazur in accepting the

who

j^n"m,Ti959.Award' New York Clty'

who

is
are

me,

one

I

of

admire

both

her,

kind,

and

you,

a

her friends.

-

-

Volume 189

Number 5814

.

The Commercial and Financial Chronicle

.

.

premium

Molybdenum Coiporation and

per

book value of $9 income, nor to those who set great,
(Cash position, how¬ store on long records of rising
is excellent with over $8% gross and net earnings. For the

million

Enterprise Economist

'

r.

A current look at

a

company

ity in important alloys for

onr

tjkmships between earnings
and

tho. market

price

is

,

t

es¬

of
kinds,
fu(Th

res

e

doesn't

s

e

t

n

t

a y

around

long
fenoiigh to get
counted). So
.it is, that a
oil

*

future

~

less steels and

in 7*% live,

Great Lakes Steel said: "The

at 20

steels

times

Earnings or
possibly more,

Ira

U.

Cobleigh

of

dend

payments,

while

ihantic stock such

tical
•

or

an

^ of 176,426 shares bringing

nnllion into the treasury.
Were are outstanding 1,570,950
common s ha re s listed on the

some

ro-;

pharmaceutransistor

as a

eager

volume

a

superior /qiiaii- around 27.

production baSis;

ties of strength, toughness and
Molybdenum common makes no
weldability previously,- only \ ob- appeal whatever to the buyer for
tamable in higher priced steels." —
Small

extraordinary

conjectures

i

the shares of Molybdenum Corporation of America fall.

This stock'

sold, and sells today, on ro¬
mance;
but the. romance now
to; be getting closer to

pas

^eerns
^ ^

f

s

What

are

some y of

the

things

the, last 13 months?; Briefly they
are threefold. Molybdenum Corp.
materials

which

have

been

gaining

strategic * importance in
pajneralogy. "The first of these is
piolybdenum.
'!

Molybdenum has been, for some
years, an important alloy metal
especially in the toughening oi
Steel.
Molybdenum Corp. is the
Second largest American processor
of molybdenum and is a leading
producer of tungsten as well.
These two metals have, for some
time,' accounted for about 85%

at .Albany, Oregon, a sample
cylindrical 'molybdenum casting
for the first time. Since molybdehum melts' at 4748 degree Fahrenheit, the cast metal now assumes
-Teal importance in the design and
production of a s series of parts

FliMA lo Sell Debs.

bow,

is

rare

earths.

Mr.

Marx

side; -Molybde-

of 1%
year 4%
secondary
market operations debentures and

$100 million of eight-month de¬

in the world ; at Oka,
Quebec, ,43 miles from Montreal. /
MLY owns 44% (Kennecott owns
46%) of Quebec Columbium Ltd.,

nounced

fhesfe
MLY

■golden store of the stuff at Moun¬
tain Pass, Calif.
Here the com¬
pany's property is believed to conr

on

the

the

largest

well

uses

of

you
rare

rare

earths

James P. Stewart Joins

They

are

useful in stain-




Townsend, Dabney Firm
(Special to The Financial Chronicle)

BANGOR, Maine

$150,000,000 of secondary market

operations, series SM-1959-A 3%

1959,

to

and

the U.

from

State Street.

6

market his

secondary

.

(

Mr.

Stewart for¬

investment

own

conducted

business

Bangor.

operations.

ILLINOIS

NATIONAL BANK and TRUST COMPANY
OF CHICAGO

Statement of

America.

...

*

v

biuin and

■

Liability

.'$2,857,982,123.07

LIABILITIES

5,667,121.64
23,710,630.63

Reserve for

10,000,000.00

Contingencies

Income Collected but Not Earned.

from

been

the

past

CAPITAL ACCOUNTS

Capital Stock (3,000,000 shares.

$

Par value $33«)

Surplus.

100,000,000.00
125,000,000.00

Undivided Profits

36,277,612.77

Total Capital Accounts
Total Liabilities and

pledged to

are

$

261,277,612.77

Capital Accounts.... $2,857,982,123.07

United States Government

obligations carried at $276,642,710.37

public and trust deposits and for other
as required or permitted by law

secure

purposes

an

un¬

BOARD

total

plus 1% in stock. "There was a
10% stock dividend in 1951 and a

a

large

OF

WALTER
J.

Q.

General Motors

r;

COWLES

Mitchell, Hutchins & Co.

CLJDAHY

ROBERT

Fairbanks, Morse & Co.

Chairman of Board

Swift &

Company

.

The

International Harvester

The Cuneo Press, Inc.

Company

CALVIN

.FENTRESS, JR.

Allstate Insurance

Company

Pillsbury Compcny

FRANK F. TAYLOR
Banker

CHARLES H. KELLSTADT
HERMAN WALDECK

President

Chairman of the Board

PHILIP W. PILLSBURY

Chairman of the Board of Directors

FRANK W. JENKS
President

CUNEO

H. MORSE, JR.
President

HOLMES

President

LA

Partner

Company

JOHN

Cudahy Packing Company
F.

Banker

WILLIAM H. MITCHELL

WILLIAM A. HEWITT

Chairman of the Board

JOHN

KENNEDY

President

JAMES R. LEAVELL

President, Deere & Company

Cowles Properties

EDWARD A.

DAVID M.

Chairman

CARRY

President

The

FISHER

Corporation

Commonwealth Edison

Pullman Incorporated

ALFRED

P.

WILLIS GALE

Managing Owner
Borland Properties

CHAMP

DIRECTORS

CUMMINGS, Chairman

Director

BORLAND

B.

J.

LAWRENCE

ADAMS

Real Estate

CHAUNCEY

84 centk per
10 years, and

price/earnings ratio and

$2,596,704,510.30

common

Net earnings/too,
nothing spectacular,

rising above

2,156,007.65

Total Liabilities

;.

1950-57.

in

6,900,000.00

Total Resources..........................

sales, which averaged about $21.5
annually for. .the eight

share

5,513,779.26
11,203,999.48

Banking House.
*

million

never

6,750,000.00

............

Acceptances.

Income Accrued but Not Collected..

r*

MLY

considered

little documentation in

have

on

Acceptances

and utility of

1

the analyst,

years

149,743,306,67

1,066,113,632.33

Reserves for Taxes, Interest, and Expenses..

varieties jot steel, sales of millions

By

816,618,523.80

.

Deposits................................ ,$2,555,170,750.38

these materials in more and more

must, be

Obligations

'*T

795,138,881.53

rare;

broader acceptance

«

.$

Other Bonds and Securities

Stock in Federal Reserve Bank.

V

v

.•

Cash and Due from Banks.....

Loans and Discounts......«,...

t

;

December 31, 1958

,

United States Government

v

Now in regard to, both colum-

'

.

RESOURCES

-

,

,

Condition

'

% '

'

James P.
associated

becom,e

to merly for many years

S. Treasury used

the

finance

borrowings

repay

has

Stewart

—

10, with Townsend, Dabney & Tyson,

debentures which mature Feb

an

content.

members of the New York Stock

10,

ing will be used to redeem the

and ;025 '■ tantalum. In addition, ■-< MLY owns another large _scale
deposit of columbium m South

indispensable element 2-for-l split in 1955.
<Misch metal) in. the flint in your
Here then we perceive in MLY ■
pigarette lighter. Rare earth com- a stock which, by reference to
pounds, are a valuable additive to normal - criteria of" evaluation is
steel increasing
workability and selling far too high. At 42 this
fluidity, and reducing the sulphur stock presents a fantastic
are

Feb.

The net proceeds of this offer¬

ore

say, but what are
earths? Well they

Marache & Co., 67
New York City,

about the morning

or

-Customers'

amounting to 51 cents a share for
1957. Dividends/ however, have
Teserves anywhere—at least two
been paid without" interruption
-million tons of bastnasite ore as- since
1940.
For 1958 'the cash
saying *10% in rare earths. All dividend was 30 cents a -share
'tain

very

t

deliverable

of Jan. 27, 1959.

,.

on,

find

dabbling in
exotic items
since
1916,
came
up, in 1951, with
a

Sheet,

Rate of short

1959.

vvith indicated resei-ycs: estimated
at °Yer 15 milUop.tdns assaying,'

together in nature, the most
common of these
being cerium and
After

Granbery,
Wall

Exchange, on Feb. 2nd will admit
Ernest T. Greeff, Herbert W. Mar¬
maturity and ache, Jr., and J. Sheafe Satterprice of long maturity to be an¬ thwaite, Jr., to partnership.
and

dated

usual point of view. If you are to
call MLY a "growth" stock you

lanthanum."

non-cailable,

bentures, both issues

v

deposits

Hirsch, President, defines these as
fa mixture of 15 metals which oc¬
cur

Admit Three to Firm

lion

!

butter.

'ji;The second string to the MLY

Granbery, Marache to

about

or

on

Tuesday, Jan. 27, 1959, $100 mil¬

„

i

.*

The Federal National Mortgage

Association will offer

num

of pounds a year are a definite f uture
possibility.
These
exotic
elements may now be'in an early;
phase comparable to that of nickel /
.yitaL to-our - missile development ur aluminum 30 years ago. They '
program. The company has been do offer unique; qualities and a
purchasing its concentrates mainly considerable profit potential to
from Kennecott Copper Corp. but Molybdenum Corp. if they live up .
is believed to have one of the to their billing. Up to now, howlargest molybdenum ore bodies in ever, molybdenum .and tungsten
the world
on
its Questa, New have s u p p 1 i e d the bread and
Mexico properties.

presidents of McDonnell & C<v
Incorporated, 120 Broadway, New
York City, members of the New
York Stock Exchange.

CONTINENTAL

•

supply

,

.

share imag¬

a

C. Henry Buhl III and C. Ly¬
Crane have been elected vice

man

ing: the high temperatures in jet ^

earths it doesn't
impetus take much to provide tlae necest to
mdlybdenum was given only sary alloy elements -for special
jast weeki however, when the steels; Maybe a. cpuple ,of „pounds
Jj. - S. Bureau of Mines produced to the ton. But envisioning the

(

If

useful in resist-

may prove

of company profits. New

k

$10

earn

medium.

:

Corp. shares with Kennecott
O.
Copper Corp. ownership . in prob- f /
major position in three types ably the largest known columbium'?

a

it were to

prove

market

.

caused it to. engines.
gyrate between 16 and 42% within V On the

of

well

volatile

and

In practical applications this new
GLX-W steel is usefuLin pressure t.f
vessels, earth movers, heavy road
and construction machinery, car; ' - i
truck, and bus frames. •*?.
;V
Columbium, also- alloyed with;

about MLY which have

has
,

MLY may

however/
an exciting

f

,

nary carbon steel, and a substantial strength to weight advantage.

steel,
\

McDonnell t Co. lie.

imaginative,

quantities^ pf 'coldmbium

may sell 'at. 40 to 45 -added produce riiUd/carbon steels
times current earnings because of with double the strength of ordiabout the brightness of its future
it is in the second category that

Sto?k Exchange, and
pn^cbase 1 and

t/100 shares through Oct. 18, 1963
$29.70 per share. These war/ra s
currently selling at

Company,
s o m e:

rare

and if really broad mar-

new

regarded nas an dmpbrtant metallurgical advance because
are

they make available; „on

"respect for a long record
for stability of earnings and diyiout

and

•

ing .ingredient. About... this, Mr.
W. D. MacDonnell, President of

stock may sell
.

columbium

production of lower .priced alloy h:etsopen up for them, then major
and - carbon steels.
Rare /earths v^armng power Tor Molybdenum
have also been indicated as "useful
loD2 predicted and antici-

fine industrial

or; a

.

of

earths.
If these are, indeed, the
coming metals of the high temperature, Jhigh speed age in which

also applied

are

ine where it could sell!

high-strength steel, GLX-W rising
ferrocolumbium, s u p p 1 i e d by
Molybdenum Corp. as a key alloy-

r

fine

\

the

and

,

and

ure.

•

-

BUM t Crane W» of

intrepid speculator, the romantic

we

Patec^ may materialize. The man^Sement is competent, the ore
bodies rich and -extensive, and the
interest,, is columbium. Quite r,e-; research, patient and intensive,
cently the steel industry was Many,, c o m p a n i e s which have
alerted to a significant technology-: waited so long for their dreams to
cal
break-through
when
Great
true have gone broke doing
Lakes Steel Co. (aj subsidiary ,df lL Not so with MLY.
Financial
National Steel) announced its new position- was stabilized in 1957 by

sentially
two

past

"

■

-

in the shielding of atomic engines.
Another exciting metal of the
future,, in which MLY has a major

'

"

p o w e r

power

shares,

of

earning

s

*

i ?.

.

net

working capital.)
should discern in
the current interest and sprightly
market
action
in
these
shares,
considerable optimum about the

recently spotlighted for its activ¬
high speed/ high temperature age

,-The stock market devotes most
of its time to establishing rela-

vf hi

.

in

Obviously

~

By DR. IRA U. COBLEIGH

over

share.

ever,

Its Romantic Metals

7

(403)

Banker

Sears, Roebuck and Co.

SALLE, JACKSON, CLARK AND QUINCY STREETS
Member Federal Deposit Insurance

•

>

CHICAGO 90, ILLINOIS

Corporation

In

8

The Commercial and Financial Chronicle

(404)

Philips Lamps Works and the
lists

of

which

Dealer-Broker Investment

current market review with

companies which could
candidates for stock

are

folio.:,.

:

•

and pay more in 1959,
a

Growing West—Booklet describing in¬

dustrial opportunities in area

served—Utah Power & Light
Co., Dept. K., Box 899, Salt Lake City 10, Utah.
IJ. S. Banks—Comparative figures on the 15 largest banks in
: the United States—Bankers Trust Company,
16 Wall Street,
New York 15, N. Y.

Recommendations & Literature
It it underttood that the firmt mentioned will be pleated

tend interacted partiet the following literature:

tee

a

,

Abitibi

Power

&

Paper

Witter

pulsion of roeketrandearth satellites with particular com¬
ments on Traeerlab, Inc. and Combustion EngineeringAtomic Development Securities Co., Inc., 1033 Thirtieth
Street, N. Wy, "Washington 7# D. C.
Automobile Producers—Survey—E. F. Hutton & Company, 61
Broadway, New York 6, N. Y.
Burnham -View — Monthly Investment letter — Burnham and
Company, 15 Broad Street, New York 5, N. Y. Also avail¬

bell Red Lake Mines and Delta Air Lines.

Allied

—

Survey of Adams Express Co., Lehman

Common Stock
The

Street,

H. Cassel &

Joint

1959—Bulletin—

report
Hooker

Review

—

—

Harkisondass

Cloth & General Mills and Tata Chemicals.
—

Current information

—

licly

Yamalchi Securities

Corp.

Jan. 20

on

and
a

na¬

^fchat offered pub¬

an

issue of 500,000

shares of Southern "California Ed-'
ison Co.
at

stock

common

(par $25)

$60 per share.

-

,

The net proceeds from the sale
will be used by the company in

retire

to

short-term
for

outstanding

any

bank

loans

incurred

construction, and the balance

will

become

treasury funds for
company's continuing
construction program. It is pres¬
ently expected that gross plant
additions for the years
1958-59
will total approximately $273,257,in the

use

000.
The company has paid dividends
its common stock in each year

on

since its incorporation in 1909. On
Dec. 18, 1958, the directors de¬
clared
an
increased
quarterly
dividend of 65 cents per share,
payable on Jan. 31, 1959 to stock¬

holders of record

on

Jan. 5, 1959.

Southern California Edison is

Chemical

Lukhmidass, 5 Hamam Street, Bombay, India. Also available
is an review of Oil Refineries in 1957, Jessop & Co., Delhi
Japanese Stocks

International Shoe.
Corporation — Annual

on

Boston

tion-wide group

Chemical

report — Hooker
Corporation, Secretary, 26 Forty-seventh Street,
Niagara Falls, N. Y.
Interstate Engineering Corporation—Analysis—P. W. Brooks
& Co., 115 Broadway, New York 6, N. Y.
S. S. Kresge Company—Study—Kenower, MacArthur & Co.,
Ford Building, Detroit 26, Mich.
Lockheed Aircraft
Analysis — Newburger, Loeb & Co., 15
Broad Street, New York 5, N. Y.
Michigan Seamless Tube Company—Analysis—R. C. O'Donnell
& Company, Penobscot Building, Detroit 26, Mich.

Corporation, 120 Broadway, New York

Companies

Chesapeake & Ohio.

on

Rubber Company—Analysis—Parrish & Co., 40 Wall
Street, New York 5, N. Y.
Industries, Inc. — Report — Hardy & Co., 30
Broad Street, New York 4, N. Y. Also available is a brief

Co., 61 Broadway, New York 6, N. Y.

Stock

31

Dixon Chemical

5, New York.
Indian

Company,

Dayton

Foreign External & Internal Securities—1958 year-end prices—
New York Hanseatic

data

are

First

Witter & Co. headed

Dean

part

&

Louisiana Gas Company—Analysis—Schweickart &
Co., 29 Broadway, New York 6, N. Y.
Badger Paint & Uarware Stores, Inc. —Report — Milwaukee
Company, 207 East Michigan Avenue, Milwaukee 2, Wis.
Also available is a report on Wisconsin Power & Light Co.
C. I. T. Financial Corp.—Data—Herbert E. Stern & Co., 52
Wall Street, New York 5, N. Y. Also in the same circular

Copper—Report—J. R. Williston & Beane, 115 Broadway, New
York 6, N. Y. Also available is an analysis of II. L. Green
Co., Inc.
European Common Market—Folder containing a time table and
other data—Manufacturers Trust Company, Advertising De¬
partment, 44 Wall Street, New York 15, N. Y.
Federal.Stock Transfer Tax—Effective Jan. 1,

Homsey

Arkansas

Corporation, National Aviation Corporation, National Shares
Corporation, Tri Continental Corporation and U. S. & For¬
eign Securities Corp.—Thomson & McKinnon, H Wall
New York 5, N. Y.

Pont,

Milk Street, Boston 9, Mass. Also in the same circular are
data on American Metal Climax Lie., Mueller Brass and
United States Lines.

able is current Foreign Letter.
End Funds

Chemical—Data—du

Gronp Offers

So. Calif. Edison

,

.

Closed

v.

Compauy—Analysis—McLeod, Young,
Weir
&
Company, 50 King Street, West, Toronto, Ont.,
Canada.
^' ,•
■ ;':'H
Air Products Incorporated — Review — Ira Haupt & Co., Ill
Broadway, New York 6, N. Y.
Air Reduction—Data—Dreyfus & Company, 50 Broadway, New
York 4, N. Y. Also in the same circular are data on Camp¬

Atomic Letter No. 44—Discussion of projects for nuclear pro¬

Thursday, January 22, 1959

.

First Boston-Dean

''

to

m

.

suggested port¬

'>;v

Chest in the

Treasure

earn

splits, and

.

a

public utility company which sup¬
plies electric energy in portions of
central

southern

and

California,

excluding the City of Los An¬
geles and certain other cities. Cus¬
tomers

served

totaled

1,489,520

by

the

company

—

Company of New York, Inc., Ill Broadway, New York 7,
t

New York.

Market
•

Review

Wall

For

1958—Circular—Calvin

Bullock

Ltd.,

1

Street, New York 5, N. Y.

National Distillers & Chemical Corp.—Memorandum—William

Gas Industry—Investment review—Reynolds & Co.,
Dept. CF-1 (Alt. Richard S. Graham), 120 Broadway, New
York 5, N. Y.

Natural

Norton- Company, 9 Maiden Lane, New York 38, N. Y.
New England Electric System—Analysis—Francis I. du Pont
& Co., 1 Wall Street, New York 5, N. Y. Also in the same

New

Orleans Bank Stocks—Comparative tabulation—Scharff
Jones, Incorporated, 219 Carondelet Street, New Orleans
12, La.
New York City Bank Stocks—Analysis—A. M. Kidder & Co.,
Inc., 1 Wall Streefc New York 5, N. Y.
New York City Bar& Stocks—Year-end comparison and anal¬
ysis of 13 New. York City bank stocks—Laird, Bissell &
Meeds, 120 Broadway, New York 5, N. Y.
Nova Seotia—Report' on province
outlining natural resources
and industrial development potential —■ Canadian Pacific
Railway Company; Department of Industrial Development,
Montreal, Que., Canada
Over-the-Counter Index—Folder showing an up-to-date com¬

bulletin is

&

as

River

Wall

Mills Inc.—Analysis—H.

Rice

Hentz

&

Co., 72

Securities

&

Co.,

15

Broad

,

Shipbuilding Industry' in Japan—Survey—Nomura Securities
Co., Ltd., 61 Broadway,-New York 6, N. Y. Also in the same
issue

of

the

Nomura

Monthly Stock Digest are data on
Toyota Motor and Mitsubishi Shoji, and a review of the Jap¬
anese

Sulphur

economy.

Industry—Survey—Harris, Upham & Co., 120 Broad¬
New York 3, N. Y.

Also

available

are

a

report

on

Hammill & Co., 44
an analysis

Street, New York 5, N. Y. Also available is

for the Oil Outlook for 1959.

1958—Review—Handy & Harman, 82 Fulton
Street, New York 38, N. Y.

Studebaker-Packard
10

Post

Botany Mills—Report—Lerner & Co.,

vs.

Office Square, Boston 9, Mass.

<

Plywood—Report—Bache & Co., 36 Wall Street,
5, N. Y.

New York

income

$249,243,000 and net
$39,425,000, compared

to

Halsey, Stuart Group
Offers Utility Bonds
Halsey, Stuart & Co. Inc. and
associates
an

are offering today (Jan.
issue of $20,000,000 Indiana

&
Michigan
Electric
Co.
first
mortgage bonds, 4.% % series, due
Nov. 1, 1988 at 102.411% and ac¬
crued

interest, to yield approxi¬
4.60%.
The group won
award of the issue at competitive
sale yesterday (Jan. 21) on a bid

mately

of

101.67%.
Net

proceeds from, the financ¬
together with -other funds,
by the company for
the
prepayment of outstanding
bank notes, issued for construc¬
tion purposes,
and fhe balance
will be used to pay extensions,
additions arid improvements to the
company's properties. The cost of
the construction program for the
ing,

will be used

Clarence A. Ray

Donald

MacGregor Now
WHh Hill, Darlington
Donald MacGregor has become
with Hill, Darlington

associated

Opens

(Special to The financial Chronicle)

BAKERSFIELD, Calif.—
A. Ray is conducting a

Clarence

securities business from offices at
1508 Eighteenth Street.

&

Co., 40 Wall Street, New York
City, members of the New York

Stock

Exchange

members

of

the

and

H. M. Schreck Opens

associate

American

and

field, having been associated with
both Standard & Poor's Corp. and
Fitch Publishing Co.

final half of

around

BROOKLYN; N. Y.—Harry M.

Stock

will manage the
firm's research department.
He
was formerly senior analyst at the
member firm of Jacques Coe & Co.
Mr. MacGregor has had exten¬
sive experience in the securities

Schreck is conducting a securities
business from offices at 150 East
19th

Street.

Opens Inv. Office
BAYSIDE, N. Y.—Ella B. Craw¬
ford
is
conducting a securities
business

from

offices

at

28-29—

209th Place.

The

& Distribution

bonds

"FOR SALE"
Bound Volumes of the

& FINANCIAL

CHRONICLE

Available

accrued interest in each case.

Indiana

&
Michigan Electric
subsidiary of American
Electric Power Co., Inc., is en¬
gaged in the generation, purchase,

Co.,

a

HAnover 2-2400




sale of

electric

panies and municipalities in Indi¬
ana
and southwestern Michigan.
The
company
serves
163 com¬
munities in an area liaving an
estimated population of 1,245,000.
For the

or

12 months ended June

30, 1958 the company had operat¬
ing revenues of $65,792,881 and
net income of $10,187,940.

Form
Write
Edwin L.

Teletype NY 1-376-377-378

and

immediately in N. Y. C.

Members New 1 ork
Security Dealers Association

Trinity Place, New York 6, N. Y.

redeemable

regular
redemption
prices
ranging from 101.17% to par, and
at special redemption prices re¬
ceding from 102.43% to par, plus

to the public and the
supplying of electricity at whole¬
sale to other electric utility com¬

From 1928-1942

74

will be

at

energy

COMMERCIAL

Troster, Singer & Co.

1958 is estimated at

$35,300,000.

transmission

(a) Operating Utilities
(b) Natural Gas Companies
Transmission, Production

Oct.

with $217,135,000 and $31,986,000
for the calendar year 1957.

United States

Exchange,

Firm Trading Markets in-

months ended

amounted to

22)

Silver Market in

to

Offerings—Compilation of issues marketed in

Dillon, Union
Street, New YoYk 5", "N*. T.

way,

Organiza¬

Street, New .York. 15,. N..Y.

1958—Eastman

;

Brand

Wall Street, New York 5, N. Y.
Ruberoid Co. — Memorandum — Shearson,

and market -performance- over a 20-year period •—
National Quotation Bureau, Inc., 46 Front Street, New York
4, N. Y,
Petroleum Situation —• Review —. Chase Manhattan
Bank, 18
Preferred Stock

12

31, 1958, total operating revenues

list

way, New York 4, N. Y. Also in the same circular are data
on Flintkote
Co. and Baltimore & Ohio Railroad Co.

yield

Pine

a

tion, 120 Broadway, New York 5, N. Y.
Pittsburgh Steel Company—Review—Purcell & Co., 50 Broad¬

Jones Averages and the 35 over-the-counter industrial stocks

Averages, both

brief analysis of Kelsey Hayes Co. and

the

Oct. 31, 1958.

■r,

parison'between the listed industrial stocks used in the Dowused in the National Quotation Bureau

a

of "quarter century" dividend payers.
Nortex Oil & Gas Corp.—Bulletin—De Witt Conklin

For

on

Phone

—

REctor 2-9570

curities

Beck, c/o Chronicle, 25 Park PI., N. Y. 7

Barclay Securities

HEWLETT, N. Y.—Barclay Se¬
Corporation

has

been

formed with offices at 235 Everett
Avenue
ki Tfi'n

nco

to engage in a

securities

Volume

189

Number 5814

.

.

.

The Commercial and Financial Chronicle

DIRECTORS

DISCOUNT CORPORATION
OF NEW YORK

HENRY C. ALEXANDER
Chairman

Oldest Chartered Financial

Statement

of the Board,

of Condition

J. P. Morgan & Co. Incorporated
EDWARD E.

Institution South of the Nation's

of December 31, 1958
.

ANDERSON,.;

Senior Vice-President

Acceptances Discounted

~

—-

$.47,340,748.61

United States Government Securitiesand

GEORGE CHAMPION

Capital.

as

ASSETS

President,

Security Contracts, at market or less

The Chase Manhattan Banl;

98,331,336.26

Interest Receivable Accrued

429,354.17

J. LUTHER CLEVELAND

STATEMENT OF CONDITION

Chairman

Sundry Debits

of the Board,

Guaranty Trust Company of New York

_C

286,716.94

—

Cash and Due from Banks

3,380,170.04

—..———

S. SLOAN COLT
Director,

*

Bankers Trust Company

LIABILITIES

CHARLES E. DUNBAR
Executive

HORACE

Vice-President

Capital

C. FLANIGAN

Chairman

Loans

ADRIAN M. MASSIE

Accrued Taxes

HERBERT N. REPP
President!

& TRUST COMPANY

HOWARD C. SHEPERD
of the Board,
The First National City Bank
Chairman

AUGUSTA, GEORGIA
Member Federal Reserve




System

FDIC

195

8,528,294.54
225,000.00

—

18,000,000.00

-—

—43,386,804.88

Endorsement

.

GEORGIA RAILROAD BANK

—

Payable

Security Contracts

DUDLEY H. MILLS
.

2,528,294.54 $

Acceptances Rediscounted and Sold with

of the Board,

Tor\ Trust Company

of the Board

__

General Reserve

Board,
Chemical Corn Exchange
Chairman of the

Chairman

4,000,000.00

Undivided Profits

HAROLD H. HELM

Chairman

——_-„__$2,000,000.00

Surplus

of the Board,

Manufacturers Trust Company

The New

—

1,691,579.96

-—:

Accrued Interest and

Sundry Credits

76,890,930.95

—

Expenses

~

.

604,605.95

441,109.74

..

$149,768,326.02

•/ New York.

OFFICES: FIFTY-EIGHT PINE STREET

10

The Commercial and Financial Chronicle

(406)

s.

ment

Fieer Tiade and United Stales

Dec.

for

are

.

Thursday, January 22. 1959

.

envisions* keener

currencies;

,

rnanitarian

our

coun-

period of broad transition which tries. Much ol it has paid toi
is causing widespread worry as American supplies and machinery
wpll
discussion of
well as widesnrpad discussion of needed to rebuild factories, homes,
as widespread
other
buildings, and roads de¬
some
of
its
stroyed by the war or made obso¬
visible results.
lete by modern technology.
The transition
is

the

from

world

only

reasoning

has

the output of
expanded factories.
Now

few

a

been

countries

prosperous

could buy

the

to

basic

The
that

of

the

countries, but

war-

an

im-

porlant group, believe themselves

strong enough financially to main¬
tain a limited
independence of

great

In

the

ond
of

sec¬

For International Commerce Only

sentence

that

A

Eleven

para¬
Elizabeth E.

graph, George

Shea,

U.S.A.

the

prod ucers."

Cook

writing

of

an-

a

cur-

partial free trade

and

lency

have

creation

un-

in the Wall Street Journal of Dec.

8, 1958, cut through

ion. They are the United Kingjungle of dom, France, West Germany, Den-

a

nfnmonw

whili!

rmit

thw

minimum,

..

.

the implications of an

now

Community,

nomic

formed

commonly

tw^vemTa^o^nd

about

nutinto effect

on

count^^

Jan

1

6
CIcountiiessaie: Fiance

;
Mission Partly Accomplished
rru

n/r

u

n

*rii

Thl

1959

West GerGe

■

^distribution,

the

lir"

American

convertibility helps trade
the signing
nations in
two
ways,
first
by * removing
whatever exchange barrier there

ti'sing, the packaging, handling,,
and transportation
system
for
them devised*

has

buying/powerequiv-

alent to the other liberalized

additional

cur—

between

been

them

and

It

sec-

be

may

that

American

i'ac-

measures

necessary to maintain the

0£

-

the

hnt

has

tories in the Common Market will

Freer

taxes
are

franc

cui in

^a-

stability

inprpaitwi

been /announced,
increased
on
both goods , and incomes

planned. Wage and salary in- ;
are
to be prohibited exfor the lowest .earners.
,.4

creases

cept

Prices of French goods will

rise,

.

.

.

.......

,

-

+u

tion

emintvipq

other

$60 billion
taken

agencies,
or

from

War

more

an

purposes

has

been

labeled

taxpayers
expended

Austria,

Greece,

Finland,

Mar

a 1 so

11

turned

countries

to

currencies.
their

Turkey,
Switzer-

and

full

have

not

re-

convertibility of
applying

Restrictions

own

residents

have

not

10%

sa^e

•,1959.

property,

f

c

proceeds of

c^rmr-itiag

secuiities, or
ana

not

any
to

r,iv./3,r»

othei

even

united in

a

to

undersell

products.

The

central banks

pay-

barriers

against

each

other

and will eliminate them
over

the coming

Ewntnall^fSI

vear's

have

the

any,

against

same

v,

tariff

all

12

-nd

by-

South

have

Afrira

of these Shares having been solJ, this advertisement appears

been

their

built up

as a matter

Ann

in

miSN1H

thn

has been exported from

.e

t;

if

of record only.

January 22, 1959

Sour

tries,

of

pros-

always,

as

solvent

free

one of

nation

the
is

a

currency.
for

France—or
of

?

the

10

from

sound

Else
coun¬

member

a

Market

not in

was

of

the

the

start,

financial condi-

Pec* 26,-1958. Since World

txt311

War If no premier had lasted
long
enough to accomplish any econ-

Corporation

omy,

matter

no

But

vision.

has

lance

how

now,
a

in

clear

is

co

d

logic

that

the

France

is

be

the

the

in

possible that his

to

only
a

Common

choice

tor

strong member
Market

or

are

withdraw-from it and become the
of its strength.

,

could

~

sur-

r; '

>

are

convinced that the franc will hold/

they

will

find .ways

enough

to

build trade with it. For France is
a

rich countiy. It doesn't have to

stop to build
them

factories. It has

new

And

now.

1T

has

it

^

hidden

wealth. EstiiTiate8 ot gold metal
s^hfilfnn
ft
that
w

•

?,?1"

be"another"$3^"baUoi

may
hoarded here in dollars.
,

.

,

since de Gaulle became President
have had to

in

those

be

drastic than

more

other

countries

because

they are meant to correct financial
irresponsibility as well as to stim-^
ulate foreign trade. The 10% tariff
cut
required
for
the -Commoii
Market has been extended
17

nations

and

favored

most

to

all

nations,

the U. S. The 20%

to

the

Frances

including

increase in im¬

port

quotas to Common Market
countries will permit imports up
to 3%

of France's

production

own

0f any product. On 10% of her im*

ports, France's import quotas favor
t}ie

Common

py

Market

bold

a

countries.

stroke,

import

quotas have been removed
ciprocal trade-with the 17
tries

to

the

business
with

extent

done

France

by

in

of

90%

those

on

re-

coun-

of the

countries

1953.

to

first victim

France has been suffering from
inflation, with a treasury deficit

Fiance's
the

dollar

severe

import
area

than

quotas

have

those

against

been

of other

more

Euro¬

,,

due to




crises.

They

the French themselves
Once tl

patriot

can convince the French

people
of

his

deGaulle,

levelheaded

SUC^95 Gvery. country
\voiId needs. It

Common Stock

tax

collections lower than
governmental
expenditures, and

sidies and

30%
i

previous

France.

The changes made by France
have

measure

although

Common

225,973 Shares

.

in

love

do

turned, they
prise the world.
;

..

dignity
throughout

r-

a

a

Wine

.

,.

,

and

restored

v

symbols of

Incorporated

borne' it

m,

r,

Europe, and
perity.iNow,

Lynch, Pierce, Fenner 8C Smith

and

here.

countries', not

France, alone

Merrill

people don't like
better than others,'

austerity any
but they have gritted their teeth

im>re than $2 billion there

j'

barrier,

in Switzerland.

bonds

French

na-t

tional payments running against
15. the U S A - «. then «■> hiiiien

convertible

Cerro de Pasco

of

en-,

to

..Confidence

NOT A NEW ISSUE

American

many

reserves

with the* balance of interna

year

been

All

by their abil-

by purchases of gold from Russia

ket they have reduced their tariff

tirely

i.

lty
are

French

The

of They

years

iIlfllI

by anyone of bank balances, in-

by Miss Cook before the
Municipal Analysts, New York City, Jan.

here and elsewhere

Market

comprehensive agreement.
By the terms of the Common Mar-

spent

address

Common

of

Europe proud. And. if the tide of thought
more
of can
be 1

more

has not been extended to transfer
from securities

Gradually, through the
,

The 6 countries

sid." Some of this money has been

come

international balance of payments,

selll"S m tho?e European markets, their goods to- the U.S.A. and to
Recently
lart. nf
?mce payment can be had in dol-ithe rest of the world. Recently
their export trade has been
helped
lars at once'

been changed. Full convertibility

foreign countries for hu-

possible for these 11 countries to

no

.

?n

"foreign

in

g-e^ dollars and

'^^0 imenVan pvnmft?in'' *eC0VG£y' able to sell
va£:ag to American expoiters in have beenthe, countries of

The

The

to

^5

area

special reason to leave a balanGe declare convertibility if they had
here* (The dollar area includes not already been in good financial
U-S-A-' Canada, Alaska, Hawaii,- condition internally and in their
the

land.

estimated

of the money

American

II

Nations,

17

rhri« whirh

Ireland,

United

the

amnnff

are

] p,®®

port

bureaus, missions,

than 160,000,000. The 11

more

elude

the

^0uar

nooulal ezu?la' a.nd others->

IMonetary3Fundf fhe ^xport-ImBank,

.

subsidies "

annnnnpfH

.

ondly by making,the sum due in/reap "the first benefits, because with
repeal of subsidies and prices
payment for products sent into they know what to do, and be¬ of
imported articles are automat-.
any of them just as good as dollars
cause ,oi;the admiration for Americally" raised by the devaluing of
because freely
convertible into lieaii products. As the standard of the franc.
The:purpose is to indollars.
"...
> living
improves, there should be crease exports and decrease imSince War II, all countries have-a; larger. market for both American ports
until the new taxes meet,
been more eager to sell goods in
aPd home mass-produced articles, the reduced operating expenses of,
the
dollar
area
than
anywhere
/Political integration is not an the Government,
else, because the dollars received
immediate, aim of the Common
The West German Central Bank
in payment could all be taken out Market but there will be a
natural has granted the Bank of France a
and converted at full value into
tendency in that direction. Reg- $60,000,000 line of credit in case
any other currency. Now non-resulations are to be made establish¬ of
any
sudden exchange emer¬
ments, but non-residents only, in ing uniform qualifications for docgency. The Bank of England and
any of the sighing countries may
tors, lawyers,
engineers, archi- the Belgian and Netherlands cenconvert
payment
due
Dec.
29, tects, etc. There is also to be a tral
tects,.
banks
have
offered
about
1958, or later, from international parliament, a council of ministers,
$190,000,000, and a group of U. S.
..commerce, from any one of the 11 and a law court within the Com- banks headed
by the Chase Mancurrencies into any other currency mon Market.
hattan Bank and the...First. Nathe world, even into rubles.' /
tional City Bank have

Philippines, Puerto Rico, Ven-

2'

Through the Marshall Plan, the «'"

numerous

,

arranged

tn ll'

*An

includes

the

to

For central and other banks and- - Evidence of Improvement
:/a ^200,000,000 stand-by credit.;
for
companies jn
international
But to get back to the 11 coun- Swiss banks have recently made
an
We1€+u'
° thenLaie trade there will no longer be a tries which include the Common several loans to French interests
the members 01 tne European fco- special advantage in selling in the vMarket. It would not have been and not long ago sold a large issue'

n

for

also

fallen

Under the pressure of de Gaulle's
ir0n will the first painful steps

Ne^flaSdSl

fmm

demand'^ Yontemnl?tfon o^^the
Sri 1 2r nd (?f ihJ nlSp
«f the^Tnited State^ of America
of the United States oi America

since

agreement

have

u

.,

and

The

•

plrtpiiqivp Luxcmb'?^r§'Portugal, Noi -

*

And

and

/

~

countries

the

nounced

some

between

.

our

'

position of be¬
ing only one

in

trouble

.

a

position
of
the greatest
producer of
goods in the

little

such as it is, ami confidence in .them
The plants are still to be
.their currencies and their foreign /built, the/products
perfected,'>th?
'•
for trade.
■■■•■
taste for them -created by adver-

and

purposes

American personnel in those

"The United States lias entered

very

'

Despite the limitations' qf the .manner, ;witlr- the most modern,; xencies and, like them has been
agreement between the 11 coun- mechanized plants.
declared. : convertible
into
any r
tries, it has great psychological -:
But mass production and mas.1? other currency involved in-, in-*
importance as an expression, of ;distribution will not happen over ternational trade,
confidence—confidence in peace, might in an area which hasn't had
As-

prices com¬
petitive; and predicts free nations will enjoy a greater volume
of foreign trade within which we can compete for our share.
vCut Back to Size

*zeci to permit the 6 countries to
buT
more of each other's
right along, products.
-

to handle all these papers.

trade

international

competition and hopes that it will help keep

U.S.A.

value. With tariffs and quota restrictions reduced, imports would "
have rushed in and exports would '*

plans for equalizing wages and have been taken. The
franc has
been hampered by restriction of other costs of production in the 6
b<?en devalued for the 7th time *
amount, the necessity of obtaining countries. It is planned to wdrk since War
II, its gold "value rea license, and by having to pay a
-out ways of assuring the free dueed
by 14.93%. This has the efheavy premium for dollar ex- movement of labor and capital in- fect 0f
making each dollar worth/
change. The new freedom will: be /-vestment to any part of the 6 17
55% m0re francs. At this lower
helpful to central banks and gov- countries. The intention is to engojd value the franc has;- at the •
ernment agencies which have had courage mass production and mass
moment
a

ticked off

by Miss Cook. She takes note of the increased manufacturing
of American firms taking place abroad, to circumvent high
cost of production here; explains how these American firms
may benefit from the Common Market and convertibility of
European

members of the Common Market,
Import quotas have been liberal-

to

countries. But in others they have

trade, monetary and other developments in Western
the United States,

prior

capital trans-

making

the

to

with

Publicity Manager, Hemphill, Noyes & Co., New York City

upon

been

fers

By ELIZABETH ELLSWORTH COOK*

Europe, and their effect

due

Residents of European countries

Competition for Its Share
The latest

imports

29, 1958.

have

.

.

'i

•

to

lVale+
high tariffs.
30%

higher

S-Ub"

With prices

in

France

tthan in the other 5 Common Mar¬
ket countries, only national bank¬

ruptcy
could
be
expected
it
France attempted to
carry out the
terriis
of
the
Common
Market
.with

the

franc

at

its

old

stated

pean

countries but, with the franc

universally convertible, dollar im¬
ports

are

now no

ta»e°us than
,

,

,

any

more

disadvan-

other.

,

Already

.

the cp-lota has been revised to

per-

mit the U.S.A. to export to France

50%

of what it sold there in 1953,

compared with less than 15%
til

now.

un¬

This should help our ex¬

ports,, especially of,

raw.,

materials

Volume -189

such

and

.

with France

The Commercial and Financial Chronicle

.

,

gation will

fuels

sulphur,

cotton,

as

Trade

Number 5814

will be

made. The

Convertibility

intention is to force all signer na-

,

possible only

tions to curb inflationary tended-

easier

possibly it will be larger, w

loan be

a

(407)

balancer.their

is

Fund

Loans

ev£ry

countries

of"

to

immediate

any

out of the Mar-

The United Kingdom is not a to month, from year to year, a namember of the Common Market tion may owe more or be owed
but it is a Marshall' Plan coun-> more, ",witli'the difference settled
try, did sign the, new European--in".1 gold orTin a foreign
currency
Monetary Agreement, and has an- acceptable 'to the creditors.
:

Plan, 17 countries-joined in
the
Organization for European
Economic
Cooperation and
the
.

European Payments Union, a bank
through.-*Which

with

of

one

the

prospect

signing

the

which finds

would

rency

In the working

in

are

which

*their, exports of-ev6ry porarily short of
keep their currencies sound
kind—approximately. From month

Plan

shall

+

currencies

imports

*

Outgrowth of Marshall

of

among nations

COMING

Hself Tem-

any foreign cur-

be

in

general

EVENTS

accordance

U S

policy

of

In

helping all free world countries
to help themselves
Looking-ahead some years, it
would

that

seem

free
i

nations

Britain must export to eat. Competition from the Common Market countries will ;increase but

.for the

imports needed for reha-

bilitation.;£Jy quotas and frozen

currencies ; they
restricted
im-»
reciprocal concessions oLthe Aborts" to :*nere<mitip<i
naiH
wW
agreement will ease5 that compel
;they could:in goods, and went into

the

_

tition

somewhat.

Moreover

Great

debt

at the Sheraton Hotel.

before. And in

ever

Feb. 6, 1959

that larger, freer trade, the United
can compete for its share,

that

signing

of

.

Feb. 27, 1959

(Special to The Financial Chronicle)

*

countries will

that

they also want

currencies.

The

one

',

prosperous^ mOsf

of

-

(Special to The financial Chronicle)

LOS

Bankers Association of Amer¬
ica annual meeting at the Hilton

"

ANGELES, Calif .—John B,

Hotel.

securities
618 South

:.7 0nly'7

convertibility7 ' "77 T

the "announcements 7

will become fully convertible^for;7;^
everyone for any mirpOv^e.Tt has rpt
been so except Tor .the necessity

"

are

Monetary
Agreement was signed by all 17
countries

in

1955

to

erla'nd

has

of

finds

member

,

'

...

H. W. Kino Onens

t

.

^
? those m the cur-1

^ VJ;

•

Ai2pe

•

SHREVEPORT, La.

wants

itself

temporarily out of balance it can
apply for a loan for not more than
2 years from the new European
irl
xx/hifh
hoc
ffcfiftfl OfM flfm
Fund, which has $600,000,000 nf
of
lending power. Only after investi-

'

'

-

.

King is engaging in a securities
business from offices at 3109 Al-

to

be paid

u™t€« states.
.
1?/ wl?e, yltterenc6 of
as to what the near-term

7

.J

opinion

Ht°

,

in his national,

many Amencan

-

^ac^ul(eis,

in goods, services, or
securities to which he attaches
equal value. Otherwise he doesn't
want to makf any more calpa +n
make nnv mnvp sales to
that party.
•:,-;777 - 7~ 7 ~ ~
"
currency or

New

,

v:!,>

'

nor a

solicitation

oj offers to buy

any oj

its

in

issue

of

5V

•

.

"

;

eign countries, possibly as much
$50 billion. About
is in nat-v

•

f"

ural

such

resources

ufacturing.

,

January 20, 1959

oil

as

growing

Main

N0rth

Street

of John Muir &

i

^ew Yor^ Qty, passed away

'

Jan- 14 at the age of 66 following

McCuen.

a

P

,

!.

■_

n^u.

»

■

>

r

-

.Tan

n/r

.

,

Id

at

thp

acfp

nf

fnllnwin^

fifi

long illness.

.

have

more

able

NEW

U.S.A.

»

;;

.

'

•"

an

The

in

77

for

#

' 77* I
7

' 7

300,000 Shares

fast

coun-.

Rollr Aircraft

their products in the
Their profits can be con¬

more

Corporation

•

-

Common Stock

•

but

with

the

(Par Value, $1 Per Share)

dollar

francs, goods bought

should cost fewer dol-

France

lars,

.

solicitation of offers to buy any of these securities.

sell

Theoretically,
worth

nor a

January 22, 1959

verted into dollars and sent home.

Southern California Edison

offer to sell

offering is made'only by the Prospectus.

ISSUE

been
as

benefit from the Com¬
Market; they may even be
to

.

-

~

can

mon
.

and

*

This advertisement is neither
'

from

^.American plants in the 6

[ tries'

Company

^oc^. "^X?a.,fa?

^

branch

man-

sales

than 3 times
export sales.

as
.

Moreover

operations

overseas v

500,000 Shares

a

,.7
■
'
under the direction of Milton M.

as

minerals, but nearly half in
NEW ISSUE

onened

Jean, companies have at least $28
billion direct investment. in for¬

these securities.

The offering if made only by the Prospectus./,7'7' 7-.'7

Klugh Office
'has

Inc

nv

v

Muir/member of the

C—Klueh & Com-

„

Week,

Edwin H. Muir
Edwin H.

fjf®1-«L %
J. § their^pioducts with foreign P
ic*b01 in. thOSC. foreign COUlltrieS.
Business

changed to Bravman & Company,

tt„+i

manu-

Jan. 3, 1959, estimates that Amer-

Prudential

Incorporated.

vestment Corp., 1845 Sherman St.

.

offer to sell

-

DENVER, Colo. — Richard I.
Sipes and Victor L. Syfrit have

theirToreignbusi-

-

of

name

Corporation, 154 Nassau
Street, New York City, has been

.i°ined the staff of Hathaway In-

f1 ®
b. Trade will be. Aieaciy mgh cost of production here

firm

Investors

.

-

an

Now Bravman Co.
The

-

.

This advertisement is neither

the Boca Raton Club.

Harold W.

Trade Means Quid Pro Quo

a

a

.

(Boca Raton, Ik.)
National Security Traders Asso¬
ciation Annual Convention

n

J

convertibility. From now on, using
The
as
agent the Bank for Interna- tional
tional Settlements, foreign trade importance
of
solvency.
Com-■
debts are to be cleared and paid merce can run along on credit for
monthly in full in the required a while but, ultimately, everyone
exchange or settled in gold. There who has sold something valuable
will be no automatic extension of in the currency of his country
If

.

-

N.v. 2-5, 1959

Love

fljl
! exports and thereoy exander.
its ability to/importwhat it does
Join Hathaway Staff
importance of the interna-.1'®, K
?cevJ/?' one
them is
(Special to The Financial Chronicle)
balance of payments is the
lllc^easln,g tlle ex~
7'.

.

„

for

maintained

coufse

full convertibility; since the War,7

selves up to the point of currency

credit.

«

of getting certain licenses. Svvitz-.

the

succeed

European-Payments Union iwhen
those countries had brought them-

Not

nltef IS

The 7 European

new.

.:

at

Bellevue-Stratford Hotel.

April 1-3, 1959 (San Antonio,Tex.)
i Texas Group of Investment

-

announce7

Association

Philadelphia annual dinner

the

1

assume that > there can be
alance of im-

>■'; -r.;•

most

(Philadelphia, Pa.)

Investment Traders

the

other six

the

soon announce

>.

Sheraton Plaze Hotel. 1 :

Joins Bache Staff
-

Britain, with its far-flung ster.""77,77
*
CHICAGO, 111.—Burton R. Foss
ling area does aboiit-40% of HliqT* A j
1S
Sr fr^m' the
has joined the staff of Bache &
European ;j Monetary
Agreement world's 'international
trade.
^ .WWprsal^convertibility of curw
making their currencies tiniver- could not risk losing trade by
existed before Aug. Co., 140 South Dearborn Street
sally convertible■ for purposes of ting the pound" sterling be les£• .7^-1"some^progress toward
r>
vi
v r%'
1
'
international trade.5lt'is expected convertible than i other'Eurobeart
made./ It-now seems - - - J. i>i Kllroy Opens r
their

announced

-

(Boston, Mass.)

Boston Securities Traders Asso¬
ciation 35th annual dinner at the

.

States

tfie balance.

.Tor

Now 11.of the 17 countries .have

greater than

Field

Security Traders Association of
Chicago annual winter dinner

War II,left many countries un- peace and prosperous should enboy'knows;'".able to pay either money or goods j°y a volume of foreign trade

loreigpcountries. Payments. vvent
through
if the
debtor country
could provide 75% of the sum due
m
the
appropriate foreign exbhange. The EPIL automatically
lent the remaining 25%.7

Investment

Jan. 29, 1959 (Chicago, 111.)

at.

they paid .their as every British school Because,
nounced convertibility.

debts to eachr other.and-to..other

11

that

may

not 7 be

long, French prices

true

Price $22.50 per

going

are

share

be

to

higher to Frenchmen for
products on which subsidies have
been

>

..($25

par

value)

cut, and therefore to

sumer

Common Stock

have

cost them

-

less

more

At

this

know

incomes

*

Price

$60

per

sliare

r

r

the

obtained'from

any

of the several under¬

only in States in which such underwriters are qualified to act as
which the Prospectus may legally be distributed,

who

European

The First Boston

international

hesitate to predict what

results will follow
^

Copies of the Prospectus may be
writers

dealers in securities and in

will

by heavy taxes.
date even those

most " about

commerce

„

Con¬

French
us, will
and they may buy

their

because

be reduced

,

us.

goods, which the
been buying from

the

success

of

Eastman Dillon,

Lester, Ryons & Co.

Corporation

Kidder, Peabody & Co.

Union Securities & Co.

Monetary

AgreeMerrill Lynch, Pierce, Fenner & Smith
Incorporated
ment,\ if if does succeed/; r
'
Paine, Webber, Jackson & Curtis
Competition - for
international-' Hemphill, Noyes & Co.
trade will be keener, that much'is
;
i ...
E. F. Hutton & Company
_

certain.

This

American

could

consumer

benefit

by

the

.

Schwabacher & Co.

9

Domimck & Dommick

bringing/ She.rs.n, Hammill & Co.

enough foreign' products to
keep the prices of similar AmerA=ican r goods from rising. And, if
American goods can compete in

Dean Witter & Co.

Walston & Co., Inc.

William R. Staats & Co.

Courts & Co.

Bache & Co.

in

,

,

Copies of the Prospectus may be obtained

from any of the

undersigned, only, in States
qualified to act as- dealers in
Prospectus'may legally be'dislributed.

several underwriters, including the
in which .such underwriters aye

securities and in which the

price,

.

7

or

special;.
pean

them.
ers

if they

are

in

some wayi

more * prosperous

countries will want
But American

will

ho

-

producers. 7'*

*

i
The First Boston

Corporation




Dean Witter & Co.

longer have the.ad-*
the only massy
-

*

•

,

*

'

y

'r

Straus, Bloss'er & McDowell

-

Sutro & Co.

r More Work for Santa Claus
The billions of foreign aid may

Estabrook & Co.

J. C. Bradford & Co.

»

Fay

no new regime so drastic is ;
StFrank, Meyer & Fox
likely to operate perfectly from
thestarts; And,
as
difficulties* Arthurs, Lestrange & Co.

arise, * it" must be expected that
more money will be wanted from
American
taxpayers.
Increased
contributions to .the World. Bank
.

Monetary

A. M. Kidder &

Mitchum, Jones & Templeton

;

•But

and to the International

Bingham, Walter & Hurry, Inc.

Bateman, Eichler & Co.

G. H. Walker & Co.

First Southwest Company

J. A. Hogle & Co.

.

•:
'

k

'

Morgan & Co.

Emanuel, Deetjen & Co.

manufactur¬

Hooker &
;

Francis L duPont & Co.
*

of f Goodbody & Co.

vantage of-, being
;.

,

J. Barth & Co.*'

Company

Incorporated

.

Revel Miller & Co.

'Euro¬

more

First California

Wagenseller & Durst, Inc. '

Irving Lundborg & Co.

Hill Richards & Co.

*'

Dempsey-Tegeler & Co.

Crowell, Weedon & Co.

Co., Inc.

The Milwaukee Company

Boettcher and Company

Winslow, Cohu & Stetson

'

Singer, Deane & Scribner

Towniendi Dabney & Tyson

Wilson, Johnson & Higgins

Evans MacCormack & Co.

Harbison & Henderson

■- Moore,Leonard4tyhch
1

'*

Hopkins, Harbach & Co. ' Kormendi & Co., Inc.

-

Mason Brothers

Stephenson, Leydecker & Co.

Wm, C Roney & Co.

The Commercial and Financial Chronicle

(408)

12

eiprocating engine becomes more

Gas Tubiae

Developments

turbine

350

Industry

of

Professor

University

of

ficiencies

turbines in production models will
high production, low cost automobiles—not,
would believe, in sports cars, trucks, and buses.

Asseverating their appearance could occur by 1965 if manu¬
facturers so desired, the Michigan University engineer ex¬

automobile

and

progress of
manufacturers in the

turbine for vehicle propulsion
continued during the past six
/
years.
Al-

gas
has

.

though

not at

Connecticut Brevities

as

gasoline.

ing becomes more competitive on
production cost basis, especially
when
reciprocating engines use
250 horsepower size running at expensive fuel injection systems.
35,000 to 55,000 rpm. Special ef¬ The bulk of the gas turbine is
fort
in
recent
considerably when a
years
has been increased
devoted to improve the fuel con¬ heat exchanger is added.
How¬
by
adding heat ex¬
to the originally pro¬

sumption
changers

a

'

ever, when reciprocating
add excessively large air

engines

,

$35,000,000

First

Company

Mortgage Pipe Line Sinking Fund Bonds,

January 1, 1959

Due

Columbian

of

tion
life

Hartford

of

Fire

exchanged for each 10 shares
National.

This

ac¬

Hartford Fire into the
insurance business, broaden¬
puts

ing its field of operations to

pro¬

insurance

pro¬

vide

all

forms

tection.
been
new

has

of

National

Columbian

has

$50 million
life insurance annually and
about $550 million life in¬

writing

about

in force.

surance

of the two

Combined assets

companies exceed $700

million.

Southern

The

Telephone

New

Company

England

plans

to

as

low

a

cost

or

January 1, 1979

It

is

expected

$40

bine

Price 100% and accrued interest

that

the

will

;'!

main¬

automotive gas tur¬
be less than that of

rj:

Dorr-Oliver, Inc. has transferred

its filtration engineering and de¬
reciprocating engines; at velopment operations from Oak¬
land, California to Stamford. It is

present

produced.,

Copies of the prospectus

may

be obtained from

any

of the several under-

writers

only in states in which such underwriters are qualified to act as
dealers in securities and in which the prospectus may legally be distributed.

\

a

life for

100,000 miles and be replaced at
difficulty than
putting new rings into a recipro¬
cating engine. Various manufac¬

filtration

engineering and manu¬

The

Kidder, Peabody & Co.

llarriman Ripley & Co.

Wertheiin & Co.

Ilemphill, Noyes & Co.

Incorporated

Laurence M. Marks & Co.

F. S.

Robert W. Baird & Co.,

Moseley & Co.

Ball, Burge & Kraus

Burns Bros. & Denton, Inc.

Incorporated
-

J. C. Bradford & Co.

Goodbody & Co.

McDonald & Company

Shelby Cullom Davis & Co.

Halle &

The Illinois

Stieglitz

Company

Incorporated

Prescott, Shepard & Co., Inc.
Elkhu, Morris, Stokes & Co.

Rand & Co.

Childs Securities Corporation

Emanuel, Deetjen & Co.
McCormick & Co.

nayden, Miller & Co.

Joseph Walker & Sons

First Southwest Company

Boettcher and Company

Arthurs, Lestrange & Co.

Grande & Co., Inc.

Smith, Moore & Co.

Schmidt, Roberts & Parke

Joseph, Mellen & Miller, Inc.

Townsend, Dabney & Tyson

Boenmng & Co.

•

Hendrix & Mayes
.

Clayton Securities Corporation

Brooke & Co.

- -

John B. Joyce & Company

Incorporated

January 21,1959.




Steele, Haines & Co.

Harold E. Wood & Company

Eppler, Guerin & Turner, Inc.
-

Carl McGlone & Co., Inc.

in

both

the

United

States

#.

Sikorsky
United

%

Z.

Aircraft

Aircraft

division

Corp.

has

of

been

England have predicted the
of production models
in anywhere from two to seven
years. The technical problems of
producing an efficient gas turbine
are solved at the
present time and
major problems yet to solve are
those of reducing costs and solv¬
ing the manufacturing problems

the

use

of

a

Company

an¬

j;

Polymer Industries, Inc., wholly
owned subsidiary of Phillip Mor¬
ris, Inc., plans to expand its plant

Research Section of the State De¬

velopment Commission. The total
contracts

of

value

awarded

riod
per

in

was
$8,782,474,000 or $4,376
capita. The state ranked fifth

dollar value of

total

for

the

same

contracts

period.

Form New

Partnership

BOSTON, Mass.

— The former
partnership of George P. Fogg &
Co., 201 Devonshire Street, was
dissolved
Dec.
31, and a new
partnership of George P. Fogg, Jr.
and
David
C. Fogg, has
been
formed to
act as
specialists in
municipal bonds under the name
of George P. Fogg & Co.

With J. A. Overton
(Special to Tire Financial Cseonxcle)

CORONADO, Calif.—Gerald D.
Zurmuehlen has become affiliated
A.

J.

Overton

Orange Avenue.
merly
with
the
Cleland Company.

&

Co.,

1134

He was for¬
Ciraningham-

lion in Navy contracts

H. M.

Byllesby Adds

'Special to Tire Financial Cheonicle)

111. — Gerald
M.
has become associated
Byllesby and Com¬
pany,
Incorporated,
135 South
La Salle Street, members of the
Midwest Stock Exchange.
He
was
formerly with William A.
-

CHICAGO,

Ryan,
with

Jr.

H.

M.

Fuller & Co.

gas turbine.

Production by 1965
If management of automobile
companies choose to produce a gas
turbine
powered
automobile, a
production model car designed
especially for a gas turbine could
be produced by 1965 and is likely
to have a 200 HP gas turbine of
4:1 pressure ratio, a maximum in¬
let gas temperature of 1600° F., a
single stage centrifugal compressor

of better than 80%

rotary

or

efficiency, a
stationary heat ex¬

changer of 85 to 90% effective¬
ness, a two-stage turbine of 85,%
efficiency or better, one stage

to

Connecticut firms during that pe¬

awarded

approximately $35 mil¬
for further
production of the Navy and Ma¬
rine Corps version of its single
engine S-58 helicopter and spare
parts. These contracts are for the
Navy HSS — IN anti-submarine
craft, which is fully instrumented
and capable of automatic flight,
and the Marine Corps HUS-1, a
as well as the
design of a chassis troop and cargo transport. Both
and body specifically designed for
ate
powered by piston engines.
and

Torrington

Western Germany.

appearance

Newhard, Cook & Co.
Pacific Northwest Company

Mason-Hagan, Inc.

Stix & Co.

Fahey, Clark & Co.

turers

C

!H

recently the purchase of
the business and assets of the Aghi
Zebra San
Giorgio latch needle
plant in Genoa, Italy. The Italian
firm, which employs 160 workers,
was acquired for the purpose of
expanding Torrington's position in
world trade, according to com¬
pany officials. In addition to the
four
plants in Torrington, the
company operates manufacturing
facilities in Canada, England, and

with

facture in the East.

that time with less

Blyth & Co., Inc.

pro¬
more

nounced

be

wheels could well have

Since 1954

v1,''..v'V'
#

expected that about 60 persons
aircraft, pipe line will be employed at the new lo¬
pumping, production of electrical cation. Long-range plans for Dorrenergy, or marine use.
Turbine Oliver call for centralization of
it

schedule* for

cial versions of the S-58 have been

least this is the experience in all
other applications of gas turbines

whether

are

1,000 military and-commer¬

ijnillion for expansion

lower than the

an

craft

duction in 1960.
than

in Springdale and add new equip¬
million less than was ment early this year. The expan¬
spent for expansion in 1958. The sion program will cost approxi¬
largest portion, or $12.8 million of mately $350,000 and will double
next year's budget is allocated for existing
manufacturing spac.e.
outside plant of which $8.6 million Polymer, which was organized in
will be spent lor cable expansion Long Island in 1946 and moved
requiring some 2.1 billion feet of to Connecticut in 1954, produces
wire.
Other large expenditures specialty chemicals for the textile
budgeted include $12.5 million for trade and adhesives for various
telephones and other station packaging applications.
*
&
equipment; land and
buildings
$6.7 million and dial central of¬
Connecticut ranked first in per
fice equipment $6 million.
capita value of military prime con¬
tracts awarded between July 1950
A new manufacturing concern and June 1958 according to fig¬
is operating in Connecticut as a ures compiled by the U. S. De¬
result of the merger of Precision partment of Commerce and the

spend

by high production. There¬ manufactures flexible shaft ma¬
fore, it is very likely the first pro¬ chinery for general industrial use,
engines
duction models will be in a low chiropody drills, dental
and buffing and grinding equip¬
priced, high production automo¬
ment for the jewelry trade.
bile.
tenance of

The

in 1959, $2.5

ered

4%% Series Due 1979
Dated

shares

seven
were

Equipment, Inc. of Bethel and the
Foredom
Electric
Company
of
cost of reciprocating engines.
In New York. Precision Equipment
order to get the cost down it is purchased Foredom in 1958. Re¬
necessary to manufacture gas tur¬ cently the manufacturing facilities
bines in high production quan¬ and general offices of Foredom
tities/ Since the tooling and were moved to Connecticut and
manufacturing processes for man¬ consolidated with Precision Equip¬
ufacture of a gas turbine are dif¬ ment. The combined organization
ferent than those of a reciprocating is
operating now as Foredom
engine the cost can only be low¬ Electric Company, Inc. The firm
at

Southern Natural Gas

fuel oil.

Its fuel consumption

will

gas

filters a
WMNmOi a raPid rate, posed simple cycle gas turbines. size comparison becomes more
progress has Thus, a great deal of the effort of competitive in favor of the gas
'
been steady. the past six years has been de¬ turbine.
Development voted to designing either rotary
Predicts Appearance in
of production heat
exchangers with its seal
Low Cost Autos
models have problem, or stationary heat ex¬
Although it may appear that gas
not yet apchangers
with its
problems
of
turbines should
first
appear
in
peared
but manifolding.
sports cars, trucks, and buses, it
many
experi¬
Probably no group of engineers
is more likely for economic rea¬
mental models are working so diligently to - i
sons, that gas turbines in produc¬
have
been
inate their present assignments as
tion models will first appear in
built and in¬ the
development engineers and
high production, low cost automo¬
dications are designers of present day automo¬
biles. Trucks and buses for inter¬
that
produc¬ tive reciprocating engines. With
tion models each model of reciprocating engine city travel using super highways
Frank L. Schwartz
where the maximum horsepower
which
has
an
increased
horse¬
may be avail¬
can be
used almost continuously
able within the next decade. The power, a design requiring higher
would seem to be a natural appli¬
automotive models under devel¬ octane fuels, a fuel induction sys¬
cation for the gas turbine. In the
opment are largely in the 200 to tem which is more costly, or an
case of sports cars, a higher first
engine with larger air filters, the
cost might
be a market which
""From a talk by Professor Schwartz
ability of a gas turbine to eco¬ could be exploited by the gas
before the American Society of Mechan¬
ical Engineers, New York City.
nomically compete with the re- turbine. However, if gas turbines
are to be competitive with recip¬
rocating engines, they not only
must have equal or better per¬
formance than reciprocating en¬
This is vol an offering of these bonds for sale, or an offer to buy, or a solicitation of an offer to
y-f>\-'fbuy, any of stick bonds. The offering is made only by the prospectus,
gines, but they must also be made
mmMwmmmmmmm

ing engines.

to

fuel oil

use

octane

problems still to be licked are those of reducing costs and of
manufacture, as well as the design of a chassis and body
specifically for the gas turbine.
interest

quired for present day reciprocat¬

readily as 100 175,000 to 2,675,000. The purpose
The gas turbine of the increase was to complete
can have many fewer parts than
the acquisition of Columbian Na¬
reciprocating engines and so do¬ tional Life Insurance Company—
can

plains that the technical problems are solved but the major

The

Thursday, January 22, 19*9

.

be as good or better than
reciprocating engines. It will re¬
quire no antifreeze, have better
torque characteristics than recip¬
rocating engines, use less lubri¬
cating oil and burn kerosene or

turbine with ef¬
compete with recip¬
rocating engines. However, in the
200 to 250 horsepower gas turbine
size, efficiencies rise in an area
Stockholders of Hartford Fire
where
the gas turbine becomes Insurance Company recently voted
more
competitive. Gas turbines to increase outstanding shares by
horsepower

Michigan, Ann Arbor, Mich.

first appear in
one

driving the compressor and one
stage driving the output shaft. The
size will be no larger than present
day reciprocating engines. Its
maintenance will be less than re¬

.

ficult for designers to build a 50-

Prof. Schwartz opines gas

as

gas

using

sions.

Engineering,

Mechanical

horsepower

have about the same

horsepower

gine

By FRANKX. SCHWARTZ*

can

characteristics as a 300 to
reciprocating en¬
automatic transmis¬
It appears to be very dif¬

torque

In Woild's Automobile

200

A

evident.

.

CHAS.W. SCRANTON&CO.
Members New York Stock

Exchange

New Haven

*

/

New York—REctor 2-9377

Hartford—JAckson

7-2569

Teletype NH 194

-

Volume 189

Number 5814

.

The Commercial and Financial Chronicle

.

.

that

Fight Against
!

Takes

uncertainties, and not to the economic situation.
does observe

tendency for

for

Dr. Einzig

increases to continue despite
capacity and retention of idle employees on the payroll.

excess

wage

that

experience it is dangerous
inflation too
firmly is
on
the increase.
And

of

its

before

have high production and employment, and the decreased
>

open

the

1 '

welcoming message

STORRS, Conn. — "The Estate
Planning Team in Action" will be
the focal point of attention when

resist

columns

importantly, however, he finds alarming the increased
f' acceptance of price inflation as a necessary evil in order to
opposition to policy of reflation.

a

the

case.

Dean Ackerman will
School with

for

material

presentation of the

CaIiaaI aft Pahh 11 mi if
OCIHJUI dl If Willi IflllVi

basis .of

the

on

will

come

quately.

.

much

to

more

be

committee members are: William
Henry Carr, :C.L.U., Bridgeport;
comprehensive case history, taken John T- Redman^ New Haven; and
from the actual experience of a Frederick A. Risley, .Hartford,

further
aspects

noticed

then

ade¬

it

difficult

will

to

wage

rangements for the School. Other

Administration, pointed out
that participants will work from a

ness

Recovery will

much
inflationary

Even

dean of the UofC School of Busi-

about in¬

newspapers

flation these days.
have
to
preceed

More

<;

people who have come

coordinate' the

Underwriting

Monday (July 27) and Wilbur W.
rHartshorn, C.L.U., superintendent of agencies, Metropolitan Life
those who still believe that, taking
the 16th Life Underwriting School .Insurance
Co., New York City,
a
long view, inflation is by far meets at the
University of Con- will deliver the closing address,
the graver danger, are consider¬
necticut July 27, 1959.
; ■
Anthony S. Esposito, Stamford,
ably. less vocal than they were
In
announcing plans for the chairman of the Summer School
until recently.
There are hardly
School, Laurence. J. Ackerman, committee, is in..charge of arany letters in the correspondence

to

domestic and foreign political

to

recovery

'59 Ufe

The

evils;

two

distinctly

British) correspondent attributes pessimism about prospects
economic

the

believe

recent

By PAUL EINZIG

faster

of

number of

Holiday in Britain

a

unhampered inflation is the

smaller

to

13

(409)

r*

life underwriter.

be

LONDON", Eng. — The overflow The capacity is there and the out- campaign against inflation than it
t optimism
that usually char- put could be increased through was in 1957. -■V/.;,'.*
acterizes the general attitude at the re-employment of the unemV. V;
'
:
^
+v""'
the
beginning of each year is ployed and the working of longer
T
,
n
,
a 'jj
singularly ab¬
hours, without the installation of;; i ownsend, Dabney Adds
•
sent this year.
additional .cap i t a 1 equipment, j t [(special to the .financial chronicle)
While towards
Most business firms are reluctant, i 1 PORTLAND, Maine
Charles
the end of
/however, to increase their output. P. Soule has been added to the,
1958 a revival
This is partly due to the existence staff of
Townsend, Dabney. & Tyof trade, free
of Unsold stocks in many Indusson, 184 Middle Street.
of inflationary
tries, though in this respect the '
!';s : ; •
'
situation has improved.
exaggerations,
It now
was
Keller Brothers
seems reasonable to assume that !Four With
widely
the
anticipated,
growing consumer
demand
(Special to The Financial Chronicle)
of

,

For information;, about fees and

>

session, spon- Program, write to. Miss Dorothy
by the Connecticut State G. Lundblad,. School of Business
Association of Life Underwriters, Administration, UofC, Storrs,
The

a

one-week

sored

the UofC School of Business Ad-

ministration

and

the

Division

Conn,

of

..

Westheimer and Co.

™

,

three years'

experience;"

WTn*pimNciAL chronicls}- ,. ..
Topics to be t eovered; ;inclua^;;^ CINClNNATI, Ohio—Robert W.
Stock Valuation' Techniques;,
'^heV-Harries has . become . associated
Role of the Trust CompApy ih Es-Westheimer and Company,
tate and Business Planning;; The:?32(2 Walnut
Street, members of

Place

of

Trusts

in. Estate

the

be-

ginning
J

a

n

a

u

doubts

would

of
r

about

It is

monetary sta¬

feared that busi¬

now

revival will be slow this year
„—
that it will be accompanied

and

by

in

degree

of

prices increases
quite out of proportion to its exa

tent-

the

There

through

Joseph

Ferrini
are

now

curities

and

A.

Co., Inc.,

Recovery Pessimism

C.

Keenan

Court St.

Zero

still

are

Now With Murch & Co.

dismissals

The

redundancy.

also

Estate

and

School's

faculty

Francis T. Fenn, Jr.,

F.;

T.

:

C.L.Ui,

William

Co.,

Fenniman,

C.

(Special to The Financial Chronicle)

ex-

„

Bank

Trust

Edward
partner

C.P.A.,

&

Heiss and William K. Van Fossan
has

joined the staff of Suburban

Securities Co., 732 East 200th St.

Co., West Hart¬

H.

Heilman,

in

Jr.,

Joins McMaster Hutchinson
.(Special to The Financial Chronicle)

Hartford

the

MILWAUKEE, Wis.

partner in the Hartford law firm with
&

Riege.

Mr. Fenn will

They now encounter strong re¬
sistance, but in existing conditions
they are inclined to take a firm

doubtful.

or

Either of these two fac¬

tors is liable to

bring about

set¬

a

back in business recovery, though
if all goes well it could create an

atmosphere of optimism that
would encourage investment and
demand.

consumer

why

reasons

the

One

the

of

London

Stock

Exchange has adopted a cautious
attitude
towards
equities since
of the year is the antici¬

the turn

pation of unfavorable political de¬
velopments.
It is difficult to understand
revival

of

pessimism

in

the

respect

of the

prospects of trade recovery
purely economic grounds.

on

There

indications of

are

increase of

consumer

selling

has

distinct

install¬

on

resulted

in

sharp rise in the demand for
durable goods.

sumer

in

increase

the
tion

in

the

December,

must have

been

a

con¬

Judging by
circula¬

note

retail

brisk

trade

during the

Christmas season, and the annual
sales in January also appear to be

satisfactory.

According

the

to

estimates

latest

capital expendi¬
ture by privately-owned industry
is only expected to
be slightly
than

lower

ference

in

1958

will be

the

and

more

than

PROPOSED NEW ISSUE

redundancy dismissals. In one
instance

small

a

indus-

fear

is

490,940 Shares

they

forts to reduce their staffs.
will

have

tain

about

much

be

to

Capital Stock

labor

more

cer¬

in

le-em-

Offering Prices $12 Per Share

noteworthy

a

on

(Par Value $1.)

They

before they

prospects

would feel justified
ploymg

(in single transactions involving

scale.

Meanwhile wages are
and

the

in

a

as

and

The Fund will become an

sufficient

in the cost

open-end investment company upon

delivery of the shares being

Cost inflation continues

of living.
and

corre¬

a

production
a

further rise

for

cause

less than $25,000 each)

increasing

of

in
be

should

alone

this

absence

increase

sponding

registered)

Investors Research

difficulties in their ef¬

more

once

(amount currently being

should there be a
would
encounter

that,

relapse,

of investments,

offered, emphasizing, in its selection

possible long-term growth of capital and

income.

result of wage increases
in

increases

the demand

durable

consumer

goods

for

the

on

instalment

system there is also
once more some degree of demand
inflation which is not neutralized

A

registration statement relating to these securities has been tiled
Commission but has not yet become effective.

ties and Exchange
may

with the Securi¬
These securities

not be sold nor may offers to buy be accepted prior to the time the registration
effective. This advertisement shall not constitute an offer to

by corresponding increase in the

statement becomes

supply of goods.

sell

Curiously enough
ple

very

to

prepared

are

few peo¬
admit to

by the increase in investment in

sale of these securities
solicitation or sale would be unlawful prior to
qualification under the securities laws of any such State.

the solicitation of an

offer to buy nor shall there be any

State in which such offer,

registration

tion. Pressure on the Government
to reinforce its reflationary measures
continues
unabated.
The
threat of a slump frightened most
people
into
playing
for 105%
safety by putting up with much

or

themselves the facts of this situa-

the

or

in any

public sector of the

Over

and

above

all,

economy,

hardly

a

week passes without a major wage

and the cumulative

increase,
of

fect

to

be

these

increases

expansion of

an

is

ef¬

bound

consumer

inflation

demand.

to

deflation.

Wage

Increases

Precisely because of these wage
increases

in

it

is feared

of

a

no

fundamental

busmess

should
there

be

is

at

so,

would

the

of

be

output

; i5%

even

any

revival.

a

rise

extent

There

is

why this
considering that
reason

present much unused

manufacturing
it

that

prices will exceed the

capacity,

possible

by

to

so

that

increase

between.

10

and

in the complete absence
capital investment,

-net




stress

their

in

to their

dresses

risk

the

the

on

annual

of

bache & Co.

ad¬

need

for

resisting

15 ACHE & CO.
36 Wall

Street, New York 5, N. Y. •

tion.
Please send me a
,

T

...

~

.

T

...

slowness

of

the

in

the

United

other countries

argument

of

—

those

States

Preliminary Prospectus describing the

Investors Research Fund, Inc.

NAME-

business

recovery—not only in Britain but
also

DIgby 4-3600

..

Notes Less °ppos,tlon lo ,ntlatlon
The

the coupon below.

shareholders laid

inflation, most public pronounce¬
ments point in the opposite direc¬

,T

of the Preliminary Prospectus

return

Apart from bank chair¬

who

men,

remove

For your copy

and

reinforced the

who- believe

ADDRESS-

TELEPHONE-

Richard.

McMaster Hutchinson & Co.,

of strikes

threats

of

trial firm -actually dared to turn
touSh and closed down a section
of .its works affected by,such a
strike.
Many firms are afraid of mcreasing prematurely the number
°f riieir employees. What they

dif¬

offset

in face

isolated

demand. The

removal of restrictions
ment

a

line

—

First Wisconsin Nat'l Bank Bldg.

,

growing concern about the dif¬
ficulty of settling the Berlin prob¬
lem, and the outcome of the com-*
ing General Election is considered

is

-

and John H. Riege, W. Mueller has become connected

Cambria;

Reid

'

(Special to The Financial Chronicle) - *'" /

accounting firm of Knust, Everett

of

uncertainty is accentuated

and

ford;

:

CLEVELAND, Ohio—Harvey N.

pres¬

&

was

E> Aub & Co

Two With Suburban Sees.

.

follows:

Fenn,; Jr.

Cincinnati

Mr. Haynes
;

Planning;

Resolving the Legal Problems.

The

Hartford;

CLEVELAND, Ohio—George J.
planation of
this attitude lies
largely in the growing resistance Schneider has become affiliated
of the trade unions to redundancy with Murch & Co., Inc., Hanna
dismissals. During the boom this Building
members of the New
resistance
did, not matter very
y
sto'ck Exchange. Mr. Schneimuch, and most firms were quite
willing to "hoard"
superfluous der was previously with Central
...

Business

and

vice president of the Connecticut

labor. The recession induced them, States Investment Co.
by thepolitical factor. There however, to reverse their attitude.

The

in

ident; of

.

Business

Peter

Eoksuzian,

Edmund

A

and

Planning; The Role of the Lawyer

with Keller Brothers Se¬

tendency

points in the opposite direc¬

tion.

BOSTON, Mass.—Carl K. Ben¬

production. In fact

instances

many

still

about prospects for

ness

in¬

an

son,

in their

crease

Dr. Paul Einzig

and

bility.

absorb

to

not

business pros-

pects

able

output.

Nevertheless, business firms are
sufficiently
certain
of
the
prospects to embark on an in¬

y

have

developed
both

be

creased

York

stock Exchanges.

Busmessh

-

since

Plan-/ the/ Ne w

ning; The Role of the Life Underwriter, m Estate:, and.r

_CITY_

14

(410)

The Commercial and Financial Chronicle

tion of the Congress.

estimated

balanced budget for

light

of

fiscal

1960

year

/J

past five year's trend of larger budgets. It reflects
determination not to undertake any new—or expand
existing

minor

proposes

President says

tax

with present tax rates,
budget receipts should grow even

2, j Revise

than national income, al¬
though the rise in receipts cer¬
tainly will not be uniform from

*year

his budget should increase military effective¬

to

Also,

year.

—all within

ments

'

President

Eisenhower

is

confi-

dent that the Federal

butjget subCongress on Monday,
Jan. 19th, is both genuinely sound
and helpful in

mitted

all

to

de-

ways

spite its

mora-

torium

tax:

some

be

to

tax

essential

future

beyond. And it clearly
tion," even
that these things can be
?ate.
"

though

shows

achieve
small

Pres¬

e

envis¬

future

tax

frppHnm

cuts

and
omy

if the assumpt i o n s upon

wise,

the

budget

Eisenhower

correct, and if Congress

supports

the

recommended

pnirinvAnncoir.

commitant

again

asks

debt

the

that

ceiling

For

President

the

of

this

permanent

$285

billion

continued and that the
debt ceiling be raised.

be

temporary

prerequisite

our

to

nf

P.

national goals. Other-

for

-

long,

meet
individual

of

Gnvprnmpnt

Tn

vjovcrniiicni,

®*

~

this

...„

snort,

*

nSLIof

it

will

cost of

living

and

the

hidden

a

conduct

n?

it^olt

hpet

forward

move

confidently in

social

T+S

w

the Nation
and

tional Pros-

a

ti/^o

l

strongly

economic

at

progress

and

for

the

transmitted
tivelv
,hQ

and

fiscal

will

rp<?nrm<?ihlv

effecnuf

f-an-v

,

vernments

1960

year

herewith,

rmora

(3) It Is

Confident Budget.--

a

It, anticipates, in
vancin£ economy,

rapidly

a

.

role

..

.

in

dealing

with the problems and the
opportunities of the period ahead.

This budget proposes to
increase

Stionof th^ P°Uctes:
First,
IWe

stress

matter

a

keep

we

our

order./This
adhere to two

1

S"

■

S ^V

ernment activities

continuing

^

\
revenues W1U rnake possible.

grams,

agant

or

F(>r example

It is ail
it is an

Its

proposals

Attainable
Attainable
are

Rurio-ei

Budget,
realistic arid

...

beyond

years

pro-

tures
also

construction...

not

in

only

that

in later years.

but

year

Furthermore,

budget contains proposals to
modify certain activities and institute certain charges for special
services.
These recommendations

practicable and sound.

are

..

the

current

record

*

'

They

Our

will

economy

we

and

on

AND

EXPENDITURES

,

them

[In millions]

(ake
Under

enacted

authorizations

for later

enacted

recommended transmission

Total

Budget Receipts:

$36,900

20,074

17,000

:

or

recommended

$36,900

to

17,000

Customs

~~

8,612

8,467

8,467

328

20,448
7,841

328

1,393

1,365

1,365

Budget receipts

transmission

Total

$40,700
$1,000
1,104

21,448
8,945
340

1,415

782

840

840

3,100

3,100

1,415

900

3,200

Miscellaneous budget receipts

3,337

$69,117

,

$68,000

$68,000

$74,981

15

900

3,352

$2,119

$77,100

Budget Expenditures:

-abor and welfare

Agriculture and agricult.
Natural

re

resources

ources

Interest

Allowance

Budget
Budget

IIIIIIIIII
for

$278

$46,120

2,293

1,415

•3,708.

230

4,380

4,389

5,079
4,150
6,753

22

6,775

1,669

39

1,708

1,683

3,135

374

3,509

'2,454

5,026

3,447

Commerce and
housing
General government

1,356

7,689

contingencies.

expenditures
surp. ( +
♦Less

)

one-half




not

limit.

produce

We

cannot

for

must

as

,

with

deal

new

$71,936

1,531
7,601

5,198

,

142

.

$45,134

$671

1.498

"

will

do

how

and

it

will

in

It also

some

assumes

that certain programs can be made

self-financing by stepping up. the
sale of portfolio assets.
V :

Financing
budget

of

the

$12.9

for

deficit

the

billion
current

fiscal year will increase the public
debt

to

billion by June

$285

30,

" " " "

'

$78,053

dollars,

flnciudes

ceiling

5,080
4,092"
5,863

it.
If the "choice
is
responsibly
made, reductions obtained through
n u e s

rising

accompanying

growth
which

the

and

economies

will
can

be

economic

produce
used

to

reve-

surpluses
lessen

the

burden of taxes,, meet the cost of

essential

new

1,713

7.601

27/

8,096

22
*

4429
'

government

to

recommended

1960

$76.8

is

Further reductions in

new

tional

be

in

$2,818

$80,871

$75,612 *

$1,418

authority

With

1,735

nomic

are

pro-

r

1

.

continued

vigorous
and

recovery,

relatively

few_

eco¬

with

+

^

„

the
.

tax _adjust-

proposed herein budget re60 are expect©
ceipts in fiscal •
.

to

-$12,871.
proposed

postal

rate

increasesV $350

obliga-

attained

by the Congress enacting
recommendations for program

Budget

Receipts.

Extension of Present Tax Rates.

The

budget

outlook* for

1960

ma^es n essential to- extend present tax rates on corporation profits
and

certain

excise

taxes

another

beyond their present expira¬
tion date of June 30, 1959.
year

Development of

a

progress

reach;a. total of $77 1

billion,

f^can^;
Thus

a

very

was

was

—

More

Equit¬

Considerable
last
mst

made
maue

year, in
yeav.4"

attention
As

area.

is

the

necessary in
budget permits

dertaken

to

should

increase

the

be

un¬

fairness

the tax system, to reduce the

tax

restraints

incentives

on

to

/work and invest, and wherever
feasible to

simplify the laws.

Revenues.
our

—

economy

^an

was

The

resurgence

has

been

assumed

estimates that

.

were

in

.

.

of

stronger

the

budget

published last

-

+ 70
million.

can

modifications.

this

ofS$80 9nbimof

$77,030

fiscal

1961

my

?.dse? \of

1,710

100*

for

billion, which is
slightly less than the estimates
for expenditures and for receipts.

additional reforms

expenditures

^

100

re¬

the first half
of the fiscal year 1969, borrowings
which
would-be
repaid before
June 30, 1960.
The new authority to incur ob¬

hardships from the tax laws. Con¬

Budget Totals

—

200

borrowing

during

removing unintended benefits and

f1SCalu

8,096

heavy

cover

quirements

serv¬

objectives in mind.

5,996

2,243

iur-

keen formulated with these long-

Budget

37

132

anci,

able Tax System.

$45,805

„

oiuion

ices, and reduce the public debt.
The proposals in this budget.have

8 4

f —210

01

tber, to seek an increase in the
temporary debt ceiling sufficient

do

631

1,673

*

—82,819
million

for reductions

they arise. We must

ments

or def.

than

..

119

200

;

and

current programs.

tinued

$45,842

2,234

2,109

_

$44,142

1,543

'nternational affairs and finance.
Veterans' services and
benefits...
•

ment

run

Major national security

loopholes, for in¬
charges for special serv¬

choose what the Federal Govern¬

for later

340

_

will

granted and
spend them indiscrimi¬

We

conditions
Proposed

$40,700

333

I

Estate and gift taxes

nately.

laws and

Proposed

or

$34,724

existing

it

without

our resources

canont

we-

1960 estimate

existing

authorizations
1958

but

nues,

existing and proposed legislation
,

actual

Employment taxes

ices,

in¬

remove

and

ligations

continue

vigorously. This growth will
produce additional Federal reve¬
RECEIPTS

estimate

Excise taxes

legislation to

creased

process

this

,

amount.

laws and

taxes

tax

equities

part of the

a

as

budgetary

Pr°Jects underway throughout the should be enacted.
Second,
country will raise expenditures must examine new programs
these programs in the next 2 proposals with a critical eye.

unduly limiting.

to J

or

certain to keep on rising for several y.ears ai'ter 1960 because of
commitments made in the past,

(4) R is a Positive Budget.—It
responds to national needs, with
due regard to urgencies and priorities, without being either extrav-

Under

income

tion under existing law, for some
Q0-\\r

.

government outlays for
°^r ma-i°r activities are

1 son?e.

-ui

™

"V:

Individual

income taxes scheduled for reduc-

Second without one single new this budget for 1960 appropriay actlon by.the Congress to author- tions which will affect expendi-

Ainer" ize additional projects
3L

Based

Corporation income taxes

extending

and "corporation

fromi year to year. .
.
Consonant
with this policy of review, reduc¬
tions have been recommended in

in costly to operate and maintain.

AU

«

OF BUDGET

Description

excises

must review all gov¬

we

grow

SUMMARY

recession-

a.

deficit ^ «19 Q nuu™ in
of $12.9 billion in

of recommendations for

defense

and

wea-

complex and costly to
costly to procure, and

are

develop,

ad-

increases

pons

to

modern

1960. compared with
induced

tSes "and comi°tf uD^thfi.nitv
'

home,

while
fulfilling ourl responsibilities
abroad. The budget of the
United
States

tlvely sma1.1 expenditure reduc- - Both
domestic
tions. Keeping our military struc-.needs require that
ture capable and ready to meet financial house in
any threat means that we must means that we must
we

about $0.1 billion is estimated for

..

tr"u"e

^Td//which

^

present

As

as long as 0f national policy we must, for
must maintain military readi- example, make our airways measnf
xnmriri
frnnMp

again the fact that

' j

tures in future years.

re-

main extremely large

It fa but

-;;"' ^//?!./ /'■

.

the current fiscal year.; This esti¬
mated balance assumes enactment

_

n°W

r

onH

a d unrestUntu theie is a significant
and
secure
easing
of
world tensions, the actions by the

Btidind

.

^

nation, and
new
resulting from
the changing nature of our society,
will
generate Federal expendi¬
our

ure
up
to .the operational and
safety needs of the jet age. We
must
not
forget that a rapidly
(1) It is a Balanced Budgets—
growing population creates virMy recommendations call for an Department of Defense to realign
tually
automatic
increases
in
:—1'"L
'
:—i~11~
approximate
equality
between forces, close unneeded
installa- many Federal
responsibilities.
revenues and
expenditures, with a tions, and cut back
outmoded
small surplus.
*
weapons will achieve only relaFiscal Soundness and Progress

the

.

Moreover/inescapable demands
; ftom
n(lw technology
growth of
requirements

com¬

First, defense spending will

budget fits the conditions of

todav bec-niise*
uaj
v-auoc.

today a* and unfair tax that inflation haNation differs
significantly from Poseson personal savings and in-

npritv

-.'/;/:, the cost of those services.

.

J-

.

Adjust other fees and charges so that persons
receiving special services will more nearly pay

"

and the

jng years we must recognize Cerfain hard facts,

face

we

>/

\

are resuiting

an

increases in

The situation

a

7. ;

V7T'' ——

ditures under control in the

we

«hnrt

in

„

low:

"

•

to 4V&-: cents/per
I gallon and levy new 41/^-cent tax on
jet fuels.

;

*

:

.

receipts!
- ./
; 7^
Lp 6.C Raise aviation gasoline tax

The

—

,

for

legislation relating to taxation /;
cooperatives.''■ v.!/ v--" i'J'S'

Other-

,

'

-

keeping total expenexpen

in

atttain-

Excerpts from the Budget mes¬
of President Dwight D. Eis¬
enhower for the fiscal
year end¬
(2) It Is a Resnonsiblc
ing June 30, I960, submitted to the —Bv avoiding- a deficit
Congress of the United States fol-Jhelp prevent
further
sage

J""1""

una

th^manv ottler necessa^rJ«?nmis-

con-

TV*..

proposals.

however,

year,

Control of Expenditures.

strength ol our

we cannot,
imperatives

the

is

are

are

ment of

Pres.

based

r

,

Enact corrective

of

...

ffenrth?gUreS emphasize thatwe
econ- to succeed

the long-run

debt reduction

which

_

•^

adjustments:

computing percentage vdeple-:.;
tion allowances to insure that they are limited
to mining processes. '
,1///;

•

to

surplus.

T h

ident

ions

We cannot, of course, undertake

a

*-

-

i/W
tax

•

Revise rules

,

5.

estimated 1960 expenditures, white '
satisfy all proposals for Gov$3.9 billion less than in 1959, will
ernment
spending.
But
as
we stin be
$12.4 billion higher than
choose which ones the Governin
1955, an aVerage increase pf
ment should accept, we must alalmost $2.5 billion a year;, These
wive
wimprnW +w

income.

our

additional $350 ^

an

equitable plan for taxing income of life
insurance companies.
•
/,
;V; •/ '■

:

4.

at1 a:- modest

spending
changes
de¬
signed
to

done within

•

,

maintain
and
strengthen the incentives for con-:
tinued economic growths With a

years

in

Enact

3.

adjust¬

in

bring

re¬

help

downward

to

Special and technical income

military effectiveness, to en- balance in our finances in
1960,
hance domestic well-being, to help we can look forward to tax reducfriendly nations to foster their de- /tion in the
reasonably foreseeable
velopment,
to
preserve
fiscal future. In the long
run,
taxes
soundness, and to encourage eco- should be so arranged^ that in
pe-1
nomic growth and stability, not
riGds of prosperity some annual■;
only in the fiscal year 1960 but in provision is made for debt reducour

the

on

will

years

income.

our

and

rates

'million in fiscal 1960.

•

forms

enhance domestic well-being, help allies develop, preserve
fiscal soundness, and encourage economic growth and
stability
ness,

gallon.,

Postal fund:

system,

Moreover, without encompassing any signifi¬
changes in ratio of defense to non-defense spending, the

cant

1. /Raise motor fuel tax to 4^2 cents
per

Un¬

.

income"

graduated

our

.

Receipts Proposals in the 1960 Budget

Highway trust fund:

for the next few years.

faster

$1.3 billion.

to

New

general
Government
fi¬

for

Growth of Revenues.—.

der

increases amounting

revenue

Thursday, January 22, 1959

.

/

the, following

prospects

reverses

—spending, and

'

This budget was prepared in the

nances

President's

.

be achieved with the coopera¬

can

Federal Budget for 1960
Is Balanced and

.

September.recejpts for

^ow

are
modest surplus

of

*'

Consequently, budget
the

fiscal

year

1959

exP€cted to total $68

Continued

on

page

66

Volume

189

5814

Number

.

The Commercial and Financial Chronicle

.

.

tainable^l

Eisenhower Finds Business Good

g-t erm

o n

Monetary

a

expansion.

prices into the months and

view

This

ahead.

policy was
to limiting

credit

and

with

shifted

will

The basis for favorable economic outlook

prediction and the

singularly economic problem of price inflation

are

;

•

Congress, is

|

[

mation

•;

a

transmitting /the ..[annual
Economic Report to Congiess, as

:

1946,

Jan.

on

20,

pacity

Eisenhower

but

nomic

to

eco¬

^growth.

decisions

quarter

value

Eisenhower

Pres.

of the
including Congress, the
prescribed
a
large
number of proposals with stress
placed upon a balanced budget,
prudent
spending, restraint on
wages and increased competition.
President

thp

<bowpvpr-

Pros-

pect of tax reform and reduction
ir.
(h.
Wocooohio
in
the foreseeable future if the
the
formula

anti-inflation

that

and

economic

made

in

contractive

of

personal
income,
thus help to maintain demand,
on

,

,

units

THE WHITE HOUSE,
'

Jan.

20, 1959.

herewith my Eco¬
nomic
„„
ixelJUIl
as
lcyullcu
Report,
as
required by
"uu, L
icquxicu
vy
Section 3(a) of the Employment
present

Act

iInthpreparin0g"tWs

1946.

of

report, I have had the advice and
'assistance

'nomic

be

rea¬

of

The

1

.

individual

consumer

can

Sales
in

of

more

d s
United
u n

pace

-

efforts.
less

schedules

Council of Eco-

of the

Advisers.

have

I

had

also

the advice of the heads of execu-

Legislation was enacted to lengthtemporarily the period of entitlement to unemployment benetaken

were

t0 spf, bui!ding a,ctiv"yi, 5tep?
taken to accelerate Federal

der way

un-

and to speed up projects,

the

They must wage

be

a

our

millions of
controls, which afre

which would

the

nation's

be

an

against costs. Production
on the most economical

:

to

obstacle

growth

economic

and improvement.

cease¬

-

The chief way for Government

discharge its

fiscal

year 1960, which balances
expenditures With receipts at' a
level of $77,000,000,000, seeks to
fulfill this responsibility. If Gov¬
ernment spending is held within
the
limits
set
in
the
proposed
,

budget, the growth of our econ¬
omy at the rate that may be ex¬

only road to greater material

pected would make it possible-in
realization
of
our
.fullest
the reasonably foreseeable future
productivity potential, and that to
provide, through a significant
Stability of prices is an essential further
step in tax reform and
condition of sustainable economic
reduction, added incentives an a
growth.
means
for vigorous economicThe terms of agreements reached
growth and improvement.
between labor and management in
the

Governmental

actions

in

and related matters will have

Activities

addition to

in

under

credit

Federal

of

ber

foundation for extend-

growth with stable

critical bearing on our success

num-.

a

programs,

those, in the

.

'?gr /

offer to sell or a solicitation of an offer
The offering is made only by the Prospectus.

This announcement is not an

hous-

; tive departments and independent

'

"

'

to buy these

securities.

'

cession. And the. acceleration of.

m

"

,

f
la"lU/f/t'h!
I consider to be

,h

,

d

GOUnt

,

th

being undertaken in line with na-

its salient co

tional

and recommendations.

sions

h

,d

"...hat defense procurement, which was

if

,

o

,fl

'

effect/' * '

1957-58

The

Economic Recovery in 1958

$20,000,000

security policy, exerted 'an

expansive

.

recession

shows

Indiana &

"

:

that the major emphasis of Fedin eral policies to counteract an ecoin nomic downturn should be placed

When the Economic Report was

submitted

to

contraction
employment that on measures that will act promptly
some
six
months to help shift the balance of eco-

January, 1958,
production and
started

had

earlier

was

Congress

the
a

still under way.

The

and growth/ Though an
effective contribution can be made
by the acceleration 'of public conin May, 1958, and by the end of struction projects already under
the
year
most of
the
ground way, little reliance can be placed
lost had been regained. Gross na- on
large undertakings which,
-tional product, our broadest meas- however useful they may be in
decline

proved to be sharper than
the 1953-54 recession, but it did
not last as long. A recovery began

of

•ure

.'goods
;

services,

of
an

operation only after an extended
interval.

annual rate of $453,000,000,000 in

this
highest

the
;

almost equal
output
attained

was

to
in

the pre-recession period. Nearly a
more people were at work
in December, 1958, than in July,
a f t e r
allowance
for
seasonal
changes. Although the number of
million

•

:

.

unemployed

persons

was

above

in
December,
it was
below the highest unemployment figure reached dur-

.4,000,000
1,000,000
•

;mg

,

the

tsalary

income

spending

were

at

and the index

of

,had

Wage

recession.
and
an

and

consumer

all-time high,

1957-58

The

portance, in

earlier.

The

a

Prospectus may be obtained in any State in which this announcement is circulated from only
of the undersigned and other dealers as may lawfully offer these securities in such State.

situation in which

such

HALSEY, STUART & CO. INC.

powerful corrective forces are at

hasty and disproportionate actions,-such as tax
reductions
that'1 needlessly
enwork, of avoiding

prospects of future
balance "and prejudice the

danger
fiscal
0 r

d

e r

the

1 y

structure..

revision

of

the

•"

tax
-

As production, employment, and

income moved upward in 1958, the

year

.

no

gcpnomfc CM/SEE

consumer




1, 1988

Price 102.411% and accrued interest

experience is also

reminder that there is

prices

a

Due November

,

simple
prescription for corrective action
which can be' applied with only
minor variations in every business
downturn. It emphasizes the ima

been virtually stable for six

.months, although about 2% higher
than

Bonds, 4M% Series due 1988

1958

the longer term, can be put into

at

was

.the fourth quarter of the year. In
dollars
of
constant
purchasing
power,

Dated November 1,

>

recovery

output

nation's

the

and

Michigan Electric Company

First Mortgage

nomic forces from contraction to

with

keeping the recovery on a
sound basis and promoting a sus-

AMERICAN SECURITIES
R. W.

CORPORATION

PRESSPRICH

& CO.

PAINE, WEBBER, JACKSON &, CURTIS
L. F. ROTHSCHILD & CO.

-

WEEDEN

&. CO.

BACHE & CO.

STROUD & COMPANY

SHEARSON.HAMMILL&CO. THE ILLINOIS COMPANY
WM. E.
January 22, 1959.

BAXTER & COMPANY

INCORPORATED

INCORPORATED

POLLOCK

other

areas
can
also help to maintain
in
price stability as our economy ex
attaining a high level of economic
Continued on page 16
growth with stable prices. It is

a

supported by Federal -financial assistance.

in

responsibility

helping to achieve economic
growth with price stability ," is
through the prudent conduct of its
own financial affairs.
The budget
submitted to the Congress for the

well-being for the nation lies in

wage

Our objective must be to estabfirm

to

to play,
great power lodged
in their hands. Their economic ac¬
tions must reflect awareness that

..

n

and

in view of the

»•

!1SP

de¬

traditional way of life

Leaders of labor unions have a

'

A Program for Economic Growth
With Stable Prices

were

constl.uction projects already

the

or

Expanding markets in themselves,
promise economies that help keep
costs and prices in check.

over-all economic expansion,

-

If

be

alien to

to particularly critical role

•

cannot

Americans,

The importance of
wide and growing markets must
be borne in mind in setting prices.

an

en

improvement of

achieved
under our arrangements for de¬
termining wages and prices, the
alternatives are either inflation,
results

sired

basis possible.

already

may

stability oil

material welfare.

our

can be
a powerful
holding down the cost of

war

must

of business activity

soon come

for the

heavily

Businessmen must redouble their

into mortgages,
States products

quickens and the trade po-

duction

essential if reasonable

prices is to be reached within the
framework of the free competitive
institutions
on
which
we
r61y

which would damage our economy

foreign markets may increase

as the

Self-discipline and restraint are

and work hardships on

of an«ld/' i"deed-,th? gap between
current sales and stepped-up pro-

actions V also

fits. Numerous actions

In¬

in the end self-defeating. -

are,

living and strengthening the prin¬
that good values and good
prices make good business.
assured flow of

payments, notably by.-those made inventories should
Governmental

them.

in

housekeeper

a

unemployment insurance.

interest

in money wages and

force in

expansion especially

,

■

played

Letter of Transmittal

I

will

by all
in our society and by all
government.

groups

business

primary producing couninromftrlf,s !s'TfrSved,- T,h? eot^Ded1
.
outlajs of Federal, state and local
Tre nff£t to
gp^i-nment unite .will continue to
PJ°££e"ttarne, w'rise. Under the impact of these
developments, the liquidation of
,

recognized that the public

vital

a

creases

on
recommendationsciple
the report to provide a

private ', f

,

1""» «"v ■rEEF"hv *£?

prescribed

energetically followed.

-;

dollar

is required on many fronts,

important role in mod- have been closed. The effect of
erating the recession and helping these favorable factors on eraThe text of the Letter of Trans¬
to bring about a prompt and sound ployment and income can be exmittal
accompanying the Presi¬
recovery.
Monetary *and
credit pected to enlarge the markets for
dent's annual Economic Report to
policies were employed vigorously/consumer goods and thereby to reCongress follows:
to assure ample supplies of credit, inforce the conditions making for

is

the

of

Action to meet these challenges

into

Factors
on

economic

sonably stable in the years ahead.

of

if favorable action is taken by the

the

impact

has

these

of

terms

must be

growth is firm confidence that the

extended

be

ahead.

Congress

Increasingly, our people work in

out

second

will

steadier and

influences

stable

hplri

year,

months

economic system that niodr

our

erate

economy,

Hp

last

Also of importance are features

of

all important facets

For

in. the

the

of powerful forces making for

long-term

we

IpvpI

P

com¬

These are basic

continuing

XCclSUll
reason

improve-

rihe^ continuing outlays .should contribute further

growth

a

nrire

narrow

that the

,

•my

.can achieve a
firm
founda¬

with

economy.

and

orous

IS
there is
W1C1. C

opens,
upcus>

business activity, which

in

began

operation in the American econo-;to

considerable

tion ' for

free

industry and resourcefulness /favorable, and an upturn in these
play an important part by shop¬
of our people, 4he * strength and
expenditures may already be unresiliency of our free * competitive der way. Residential construction ping carefully for price and qual¬
ity.
In this way the American
institutions
and

evinced

Whether

1959

confidence

are

factors

as

petitive

capital outlays have become more

determining

concern

improve

and

our

,Government

of

to establish the
contracts, but it

society

our

of

limits. Many factors contribute to. influence
this capacity.-Chief among them,

u t
the
direction

recovery

for

ca-. ment

resist

to

economy

within fairly

downturn

a

[a bo

the

our

contractive influences and to hold

conf idence

of

of

/.As

,

The events of the last 18 months

f.m«E/oyment.Act &how again the »considerable
president

[expressed

s

/'

.

of

function

the

not

in

growth.

-operations

Economic Policies 1h 1957-58

In

safeguard

come

And
the
fiscal fective use of our human and on those whose incomes are not
government / a r $ technological resources. We must enlarged. They jeopardize the ca¬
moving -in the direction of restor¬ provide, incentives for the enlarge¬ pacity of the economy to create
ing a balance between outlays and ment and improvement
of the jobs for the expanding labor force.
incomes and thereby countering facilities that supplement human They endanger present jobs by
effort and make, it increasingly limiting markets at home and im¬
potential inflationary tendencies.
productive. Finally, an indispen¬ pairing our capacity to compete
The Economic Outlook •":* '
sable condition for achieving vig¬ in markets abroad. In short, they
nomic

>

program

prices, wages and related costs and productivity.>

on

not

other
to
America's
unassailable
eco¬
compensation not justified by the
ducted with a view to enhancing nomic strength. We must wage a productivity performance of the
the basic stability of our financial relentless battle against impedi¬ economy are inevitably inflation¬
system and promoting sound eco¬ ments to the fullest and most ef¬ ary. They impose severe hardships

productivity. Included in ; his -V
for business, labor, consumers and *
proposal to enlarge and improve "public infor-

recommended

of

institutions

within the bounds of

wages
/

must

the

expansion of bank credit to a
pace.
The large fi¬
nancing operations of the United
States V Treasury • are being con¬

controls, the President adjures labor and management to keep ;

u

we

sustainable

principal

topics in President Eisenhower's Economic Report to Congress.
Clearly pointing out that the alternative to price inflation is

years

about
automatically. To attain our goal,

the

And Prescribes Inflation Cure

15

(411)

THE MILWAUKEE COMPANY

.CN- ,.OC
I McMASTER HUTCHINSON & CO.
S.

16

The Commercial and Financial Chronicle

(412)

Continued from -page

15

Helm

Eisenhower Finds
Business Good and

Though

Act

The Congress will be

of

1946

to

make

business

banking

and

income

re¬

prospects,

legislation and regulation needed to improve banking.

b

a

135th

Jan.

foreign markets."

as

.

k's

n

20th.

the

that

over

credit

-

has

all

derly

and

progress

vigorous,

sustainable

within

a

or¬

economic

framework

of

at

and

1959

All

of

our

broad

people,

in

view

was

dangers of inflation.

program.

is

an

come

economic

cited

several
be

rate

than

more

of

A

reduction

assessment

ever

seems

Brokaw

warranted."

of

the

upon

.

.

balanced

a

lems," Mr.
ability
at

the

of

Borman

is

board

announced

Food

by

of

been

Co.

with

for

many

goes

became

Forbes

&

back

secu¬

1923

to

associated

with

Co.

f

directors

Stores, Inc., it
Tom Borman,

Siegbert Oppenheimer

';

Opens in New York City
Siegbert

gaging

in-

Oppenheimer
a

securities

is

en¬

business

from offices at 106 Fort Washing¬
ton

Avenue, New York City.

President.

With Lee Higginson
With L. L. Blair, Inc.

Timothy D. Sheahan has joined
Lee

(Special to The Financial Chhonicle)

CHICAGO,
Shields
with

111.

has

La

Mary

become

Lorraine

North

—

Salle

L.

V.

connected

Blair,

Inc.;

Street.

30

Higginson Corporation, mem¬

bers

of the

change,

as

New
a

York Stock Ex¬

registered

tative in the New York
Broad

represen¬

office, 20

Street.

Federal

Helm observed. "Her
this
time
to
allow

NSTA

Notes

further currency

a

made
has

convertibility is
only because she

possible

followed

firm

and

proven

principles in her government fi¬
nancing and in her heroic fight
against inflation.
;
.
.

.

.

SECURITY

TRADERS ASSOCIATION OF NEW

YORK

r

is

"It

high time that Congress,
businessmen, bankers and labor
leaders together lay the ground¬

na¬

for

effective

an

-

anti-infla¬

tion campaign. We should all

Mr. Helm
problems
"which

ognize inflation,
est

to

concern

.

"England has made great strides
in the solution of monetary prob¬

scene,

grave

to

has

&

Stock
repre¬

His experience in the

Harris

our

maintain

work

commenting

tional

every

the

reported.

New York

budget,

Inflationary Factors Cited
In

should

DWIGHT D. EISENHOWER

A higher
monetary stability
essentiality today, and it can
only after we provide and

respect for

more encouraging
long-term trends; greatly
influenced by an expanding popu¬
lation, steadily rising standards of
living, scientific progress and new
product development."

in

our

of the Federal Reserve System for
their
constant
alertness
to
the

the

are

our

for

We commend the Governors

omy.

ago. Even

year

of

interest

common

promoting the nation's economic
strength, can fully support this

Mr.

Starkweather

market,

especially for banking,
it

appetite of

of

cause

is brighter than

the

community

this narrowing public
the banks have had to
carry a larger share of Govern¬
ment
bonds
in
their
portfolios
than is proper in a sound econ¬

a

"The outlook for American busi¬
ness,

been

elected

Government's securities. Be¬

own

re¬

reasonable price stability.
their

entire

a

lessened

investment

he added.

in

achieve the goals of

the

healthy respect for
their currencies in order that they
Named Director
might present a sound basis for
Eugene H.
Catron, a general
loans, credits and aid," Mr. Helm
partner in the investment firm of
said. "Yet, Congress has not faced
Shields
&
Company, has been
up to these fundamentals and this

annual

Noting

among nations and to assist in the

Favorable consideration of these

in

in

mained

legislative proposals by the Con¬
gress will materially help to

of the $28 million

sustained

the

Moore, Leon¬
Wall
Street;

Exchange, as a registered
sentative, it is announced.

New

the

development

or

well

Bank,
York, on

improvement of high level de¬
our economy will be administered
spite the re¬
vigorously. Also, new legislation lapse in busiwill be requested to strengthen n es s in the
Harold H. Helm
competitive forces, to enhance per¬ forepart of
sonal welfare, to promote integrity 1958, Mr. Helm stated that "indi¬
in labor-management relationships cations point to continued sub¬
and to foster better industrial re¬ stantial capital spending by indus¬
lations, to assist local areas expe¬ try and an improvement in retail
riencing heavy and persistent purchasing by consumers. These,
unemployment, to make more ef¬ together with an anticipated ex¬
fective use of the large Federal pansion
of inventories in many
expenditures relating to agricul¬ fields, should lead to a strong
tural price support, to
promote need for bank lending in 1959,"

economic growth and

now

he

and

of the free World.

than 80%

years

million,

14

business

of

trade

$23

over

rities

demand for

to

members of the

the last 25

over

has joined

of

Lynch,

change

related costs and pro¬

favorable

&

when

ductivity will be accelerated.
The many continuing programs

conditions

ard

years.

Ex¬

meeting
the
past Tuesday,

promote

Brokaw

have

Corn

Chemical

with

that

Lee

and its products out of domestic as

the

of

man

and maintain

Government

W.

country by FDIC from date of or¬
ganization through 1957, the latest
year
for which official figures

the

expansion

Moore, Leonard, Lynch
York office

more

brighter outlook for business, to excess Federal spending over
especially for banking, is pre¬ income and "to the danger that
dicted by Harold H. Helm, Chair¬ American labor may price itself

governmental programs and
activities are administered in line

wages and

W. L. Brokaw Joins

New

losses
A

that

price stability, and programs for
the enlargement and improvement
of public information on
prices,

suffi¬

expenses

aggregate

"Foreign countries have been
urged to balance their budgets

of reasonable

is

FDIC's annual

Thursday. January 22. 1959

.

alone

the occasion of

objective

fund

the

.

plus all losses
incurred since its inception on Jan.
1, 1934. Chemical's contributions

that act. Steps will be taken with¬
in the Executive Branch to assure

the

this

cover

operating

reasonable

explicit goal of
Federal economic policy, coordi¬
nate with 'the goals of maximum
production, employment and pur¬
chasing power now specified in
an

from

cient to

alarm about price inflation
and calls for concerted remedial action by Congress, business¬
men, bankers and labor leaders.
He also specifies corrective

quested to amend the Employment
price stability

about

optimistic

plus

Chemical Corn Chairman expresses

Offers Inflation Cure
pands.

again warranted. The FDIC's sur¬
fund now exceeds $1.9 bil¬
lion. A single year's investment

Optimistic On Year Ahead But Alarmed
Over inflationary Trend

.

even

form, for what it is: A

tom of failure—failure of

citizen." He called attention

to

a

symp¬

nation

itself wisely, and fail¬

govern

of its citizens to

ure

rec¬

in its mild¬

responsibility

their

assume

lor

maintaining a
currency.
For
the community as a whole, there
is no hedge against inflation. The
price paid to avoid it is much less
than the penalty for accepting it."
sound

—

Annuat

stable

and

Legislation

•

Regulation

and

"A modest correction in the

Reports

realistic

which

the

Federal

Reserve

member banks

upon

un¬

requirements

reserve

fixes

(1) STANY 1959 Officers—Gambol J. Dunn, Dunn & Rollins,
Honorary Chairman; Wilbur Krisam, John C. Legg & Company,
Treasurer; Barney Nieman, Carl Marks & Co. Inc., First VicePresident; Bernard J. Conlon, P. F. Fox & Co., Inc., President;
Bernard J. Tompkins, Tompkins
& Lauren, Counsel; John S.
Barker, Lee Higginson Corporation, Second Vice-President; Salvatore J. Rappa, F. S. Moseley & Co., Treasurer.

the most

was

encouraging
Mail

your

ANNUAL report to

the

Investment houses

ment in

of
.

the

Country. •" Investors look

your

to

throughout

company

them for information

the

year

when

on

regulatory develop¬
banking during 1958," Mr.

Helm said. However, he felt that
-these reserves, currently fixes at
of demand deposits for the
larger banks in New York and

-

i

•18%

planning

purchases for their portfolios.

Chicago,: 16V2% for banks in the

.
.

.

48

Al» IIKESSOUK APII

.

•

*

-

classified

Reserve

Chairman
"the

We have

a

metal stencil in

for every investment
country,

arranged

our

alphabetically by States

and within the Cities

by firm

and

need

Helm

lor

.enable New

Addressograph Department
r

banking and brokerage firm in the
Cities,

York

branch

of

offices

York

banks
an

to

meet

expanding
As

long

confined

are

City's

that

legislation to

continues.

area

New

declared

state

the 4 demands
trade

names.

and

..

,

SERVICE

Cities

,11% for banks in other cities, "are
still high." - * *
;
;

as

to

corporate

own

limits

This list is

revised
continuously and offers
up-to-the-minute service available.

Our

charge

you

the

most
7

work

addressing envelopes for the complete
list (United States or
Canada) is $7.00 per thousand—
9,000

names

in

United

States,

900

benefit

of

in

However,
can

also supply the

small additional

list

on

gummed roll

labels

at

these

limits

in

gaining
banking

are

the

full

at

our

branches. Remedial action by the
Legislature undoubtedly has been
delayed by differences of opinion
among various groups of banks.

Canada.

We

outside

handicapped

for

approximately

(Brooklyn, Bronx, Man¬
hattan, Queens and Richmond),
our many customers who live or

made

a

to

ences,

charge.

every
effort is being
reconcile these differ¬

and it is hoped that state
laws may be amended
permit branch operations

banking
to

soon

HERBERT D. SEIBERT &
CO., INC.
25 Park Place




REctor 2-9570

New York 7

throughout Metropolitan New
•a'

York.

.

.

-•

.

"For several years we have al¬
luded to the
unnecessarily high

(2)

STANY Advertising Committee—(Seated): Barney Nie¬
Carl Marks & Co. Inc.; Nathan Krumholz, Siegel & Co.;
J. Ronan, New York Hanseatic Corporation; Bernard J.
Conlon, P. F. Fox & Co., Inc. (President); Stanley Dawson-Smith,
Cruttenden, Podesta & Co., Chairman; Joseph F. Conlon, J. H.

man,

Frank

Crang

&

Co., Vice-Chairman; Edward J. Kelly, Carl M. Loeb,'
Co.; Alfred F. Tisch, Fitzgerald & Company.
(Standing): Walter Filkins, Troster, Singer & Co.; Elbridge H.
Smith, Stryker & Brown; Salvatore J. Rappa, F. S. Moseley & Co.;
Leo Brown, Asiel & Co.; Harold Murphy, Gregory & Sons; Irvin
Hood, Jr., Lee Higginson Corporation; John S. Barker, Lee
Higginson Corporation; John Cirenza, Gregory & Sons; James
Gahan, Gregory & Sons; Charles Frede, Grimm & Co.; Richard
Portmore, Schwabacher & Co.; D. Raymond Kenney, D. Raymond
Kenney & Co.; Joseph H. Billings, Cowen & Co.; William J.
McGovern, Blyth & Co., Inc.; David Brill, David Morris & Co.;
M. K. S. Altman, H. Hentz & Co.
Pictures taken at first 1959 meetings of STANY officers and
Advertising Committee by David R. Mitchell, Hill, Thompson &
Co., Inc.
Rhoades &

imposed by the FedDeposit Insurance Corpora-

BOSTON SECURITIES TRADERS ASSOCIATION

eral

tion

and

thirty-fifth annual dinner

assessment

earnings.

its

adverse

Comment

effect
upon

upon

this

is

The

at the

Boston

Securities

Traders
on

Sheraton Plaza Hotel.

Association

will

hold

Friday, February 6th, at 7:30

their
p.m.

189

Volume

Number 5814

.

.

.

The Commercial and Financial Chronicle

(413)

THE MARKET..

areas
where population mated the
peak reached in
growth is the rule rather than 1955.
❖
*
if
buckingr established competi¬
tion in relatively stable areas.
Another candidate for a
Some projections for this fis¬
good rebound as business im¬
cal year are for sales to cross
proves is Diamond Gardner
the $400 million line and for
which, to some, lost one of its

AND YOU

By WALLACE STREETE

Industrial stocks

still to

basis of

$1.80. The easi¬ earnings to cover the dividend
^
irregular in spots this week ness in the stock price kept four times over.
:
but
enough spotty strength pace, however, and it is avail¬
Opportunities in Foreign;,
was
around
at
any
given able currently at a relatively
Issues
moment to keep their average high 5% yield.
•The foreign companies com¬
❖
*
%
toying with its all-time peak
parable with our giants have
although definitely bumping
Last year the discouraging
shown little
into
much
resistance
as
it
ability to win a
dividend action made the is¬
solid-core family of American
neared the 600 mark.
sue break
through its 10-year
stockholders, except Royal
range on the downside, reach¬ Dutch
Petroleum, which
American Telephone, which ing a price of below $33. It
judged by its turnover, would
has shed the pattern of nar¬ has * shown no
recovery seem to
have a good trading
row
moves for which it was
worthy of the name since, al¬
following in our markets. A
noted for so many years, was though its current payment is
domestic outfit that stands to
one
of the more persistent covered amply. A good jump
benefit from the
were

a

•

•

.

,.

■

losers but

far had retreated

in

1958

sales

could

proven man¬

indicate

better assets when it

merged

with Gardner Board and lost

the famous

name

of Diamond

Match. That merger came
when the
economy was already sliding; nevertheless
last year's profit seems to

have covered the dividend
been

offering

an

average

%¥>%
return.
Its
chain, incidentally,
well back into the

S. L. Ross President
Renyx, Field
Park

Avenue,

and

for

years

its president,
elected to

was

the

created

posi¬

tion of Chairthe

of

man

Board.

Mr.

Ross

has been

gional

a

re¬

man¬

of

ager

Renyx,

Field

stretches

&

since

19th

Co.

1945

and

cen¬

tury. Bolstering prospects for
a
sharp rebound was the

late last

4

newly

chairman

opening

& Co., Inc., 250
New York City,

has elected Samuel L. Ross
pres¬
ident. George M.
Field, founder of
the company

dividend

of a
agement of the Philips Elec¬ vast forest
less than a third of the ground the company has turned the
products mill that
tric Company of Holland is
should prove a valuable aid to
Its price-earnings
covered after its stock split corner.
Consolidated Electronics In¬
the company's
of some
had become official. That adds ratio
12-times
the
earnings poten¬
dustries, the former Reynolds tial.
At recent levels the stock
up to a loss of some 10 points average earnings of the last
Spring. Philips' stake in it is has held at almost a dozen
after it had tacked on 38 since several years is conservative.
35 % ownership.
the news was announced.
points under its 1956 high so
#
*
*
/
Investment Companies at a
that on that basis, at least, it
if.
if
if
Discount
Here, again, there hasn't is not
among the issues that
To the cynics the fact that
been much time to prove the
There was also some atten¬
already have discounted much
it took Telephone 33 years to
capabilities of the company of the future.
alter a fixed dividend policy tion being given to the invest¬
since it was only four years
ment
[The views expressed in this
means that
it will be a long
companies that are
ago that the transition to an article do not necessarily at
any
time before anything more is available in listed trading, the
electronic company backed by time coincide with those of the
done
for shareholders,
and so-called closed-end funds
"Chronicle " They are presented
Philips ("the GE of the Neth¬
their views were circulated which both provide the diver¬
as those of the author only.]
erlands") was made, and ac¬
sification
available
through
widely. To others the fact that
quisitions and expansion are
so much of the
company's ex¬ the mutual funds and also still in progress. Like other
Bache & Co. to Admit
pansion has been financed out offer a reverse situation in
electronic outfits, Consoli¬
of earnings, and so little out that many of the listed funds
so

Renyx, Field Names

re¬

quirement handily and it has

17

year

the

o

f

Samuel

L.

Ross

executive

committee since

1955.

Francis M. Shaffer has been ap¬

pointed general sales manager for
Renyx, Field & Co.; he had been a
regional manager since 1953.
Ross

kind

A.

Bair

have

been

and

Richard

named

El-

assistant

sales managers.

■

•

.

dated

New Partners

also

suffered
a
bit
sell at discounts against the
As of Jan. 31st Bache & Co., 36
premium necessary to pur¬ through the recession but
ings will continue to be de¬
Wall
Street,
New
York
City,
chase the mutuals. The nota¬ should have little trouble re¬
pressed unless there is an¬
members of the New York Stock
other shift in policy. And this ble exception is Lehman Corp.
bounding now that the econo¬ Exchange, will admit George W.
which has been
view was
of

debt, indicated that

made

earn¬

known

gen¬

erally. But the refusal of the
issue to give much ground is

holding more
times than not above its asset

my

is expanding. This

one

is

a

Meyer and Tony G. Ziluca, mem¬
ber

of the

New

York. Stock

Dean Witter & Co. to
Admit Partners
Dean Witter &

Co., members of

the New York Stock

Exchange, on

Feb. 1,

will admit William G. Budinger and H. Gerald Nordberg to
general
make

firm's

partnership.
Both
will
headquarters at the
Chicago office,
50 West

their

Adams Street.
Ann

Witter Gillette, Catherine
MlcMahan, Sydina A. Michels,
Moody and Meredith B.
Nordberg will be admitted to lim¬
ited partnership.

M.

Ellen

Stern &
Stern

Byck to Admit

&

Byck, 59 Broadway,
New York City, members of the
New
York
Stock
Exchange on

Ex¬

Jan. 29th
will admit Donald M.
non-dividend payer but marbecause of large
change, to general partners and Byck, Robert L. Stern and Maranother illustration of the re¬ unrealized profits in the port¬ ketwise all the events of the
Harold C. Price, Jr., and Joe D. jorie Byck Levy to limited part¬
luctance of investors gener¬ folio and because it is one of last few years have failed to
nership. Sidney E. Harris will
Price to limited partnership. Ed¬
hold limited partnership as trus¬
ally to lighten their holdings the better known.
make any impression since its ward B.
even

at

value in part

if

profit.

a

More

if

recent

Most

There

Conway, limited partner

if

of

the

for

funds have relatively simple
plenty of other capitalization, some of them

around

forefront at

a

the
will

to

take

the

moment

probably will stay there
month since that is when

dividend

next

meeting

along. Superior Oil
of California was also promi¬
nent on such lists although it
was
mostly of spectator inter¬
est since not too many laymen
care to or can dabble
impor¬
tantly with an issue tilting for
its
old
high of $2,000 per
come

share.
i-

if

if

With the industrial average,
and

of

some

its

conceded to be at
the

newcomers

to

this

searching

*

a

components

that

offer

to

a

buy,
of

as an offer of these securities for sale, or as an
offer to buy, any of these securities. The offer
only by means of the Prospectus.

circumstances is to he construed

or

as a

these

solicitation of
securities

is

an

made

401,900 Shakes

alone last year the re¬
price has offered an
average return of 3.6%. With
the payments from security
profits the yield moves above
6% which is relatively hand¬
some in view of the 3 ¥2 % re¬

Borman Food Stores, Inc.

cent

turn

on

Common Stock
(Par Value SI Per Share)

the industrial average.
•5*

V

g

Prick sl<>.75 pku shark

Low

yields aren't always a
sign of trouble and ACFWrigley Stores, which has
shown little market exhuber-

may be obtained in any State from
such of the underwriters, including the undersigned, as
legally offer these securities under the laws of such State.

Copies of the Prospectus
only

has been busily engaged
high level, in expanding. That kept its
ance,

❖

was

a

recession

dividend

casualty is
Shoe, the giant

of the field. But since retailers
turned cautious and lived off
their inventories last year,

it
for the entire
industry and International
had to shave its dividend 25 %
a

tee of two trusts dated Dec.
1958.

general partner.

may

was

*

International

was

a

come

years.

One

will become

no

This announcement under

the basis of the dividend pay¬
ments
from investment
in¬

in other cash payment moderate but
paths where plenty of obvi- the company lards it with
o u s 1 y
neglected candidates small stock payments which
still abound.
ran 4%
in the last couple of

and

approxi¬

closed-end

category.
over
Telephone's vacated One where leverage is a fac¬
mantle as the leading split tor is Tri-Continental Corp.,
hopeful. Eastman Kodak is in centered in the warrants. On
and

only

Split Hopefuls

were

candidates

the

high

poor one




Operations of this

Shields & Company
Lehman Brothers

Glore, Forgan & Co.

jor grocery chain

can be re¬
justice only for
a
couple of years since it has
only recently emerged out of
a
flock of independent com¬
panies. Last year alone it ac¬
quired a chain of nine stores
and opened 28 supermarkets

iiornblower & weeks

kidder, peabody & co.

its

own,

concentrating in

paine, webber, jackson & curtis

Incorporated

viewed in all

of

Goldman, Sachs & Co.

ma¬

Stone & Webster Securities Corporation
Baciie & Co.

F. Eberstadt & Co.

Lee IIigginson Corporation
January 21,1959.

Wiiite,Weld & Co. Dean Witter & Co.

Reynolds & Co., Inc.

Hayden, Stone & Co.

Siiearson, IIammill & Co.

31st,

The Commercial and Financial Chronicle

.

.

Thursday, January 22, 1959

.

(414)

18

Rising Bank Loans and Price inflation Forecast NASD District 12

By ARTHUR B.

J. P. Morgan

This Week—Bank Stocks
At the

stock analysts were not at

beginning of 1958 most bank

sanguine about the continued climb of bank earnings. We were
then in the recession period, and with such an economic state of

factors, of course,

The combination of

normally makes for lower operating earnings.
But 1958 has passed, and, while operating

earnings were lower
than in 1957 except in three or four, cases among the leading New
York City banks, the changes were of a quite negligible size,
excepting only Chemical Corn Exchange. The average shrinkage
in operating earnings in this group were only 1.3%.
The puzzlement is that, given the conditions that obtained
during early 1958, the banks did as well as they did do. But other
factors entered into the result. Working (or earning assets were
higher in the case of every one of the 13 banks, running from a
minimum of 2.2% gain over 1957, to a maximum of 14.1%, with an
average betterment of 9.3%
Such an improvement over 1957 was
a highly satisfactory one, for generally speaking, the banks' aver¬
age rate of return on loans held up well and ran from about 4.00%
to 4.67%; and some gains were made in the average rate of return
on government holdings which ranged around 2.25% to 2.75%.
An
exception was Irving which reported the high rate of 3.58% on its
governments; this bank for several years has been running a con¬
siderably higher rate of return on its governments.
Finally, with no exception, the large New York banks have
reported higher deposit volume for the 1958 year-end over a year
earlier, thus giving the banks more funds with which to work. And
it is reflected in the pact that the average increase in government
bond holdings in 1958 was the important figure of 21.8%.
The
deposit gain at the year-end was approximately 9.2% on average.
So, it is not as though the banks had no out when a recession
develops, for, as indicated this time, they can shift funds from
maturing loans and discounts into governments; and, while the
return on the latter is ordinarily lower than that on loans, they can
justify placing a larger proportion of their funds in governments.
A factor, too, that must not be lost to sight is that, come the
recession, the great bulk of loans continues on the banks books to
maturity or renewal, and at the better rates ruling during the
boom. Indeed, the 1958 volume of loan accommodation held up
remarkably well. Of the thirteen banks only four reported lower
loan totals than! as of the 1957 year-end; nine showed gains.
The movement of loans to business in this area has been some¬
what spotty, without a definite trend. But with the general busi¬
ness tempo tending to pick up, we can probably expect loan vol¬

are

much from the present totals.
to be some opinion around that in 1959 interest

not to depart

T^hfere

seems

slightly higher levels. 'This thought was

tend toward

will

rates

Bank's annual meeting of stock¬
holders on Jan. 13. At that time the Chairman was-"hopeful that
the bank's earnings for 1959 would -be somewhat better.?
*,

of- a; question whether bank stock
this juncture to the handsome securities
profits reported by some of them.- Not all of the annual reports
have been released as this is written, but a few figures will illus¬
trate.
Hanover Bank reported $9,211,000; J. P. Morgan & Co.,
$2,351,000; Guaranty, $3,774,000; First National City (consolidated),
$3,174,000; Chase Manhattan over $22,000,000; Chemical Corn Ex¬
change over $7,900,000; Bankers, $5,323,000.
Now let us look at the 1958 earnings results of these banks:
It

seems

to be somewhat

prices give full credit at

1957

1958

dend

$1.11
$

$1.32
t

$3.00

1956

1958

1957

1.956

Divi¬

—Securities Profits—

—Operating Earnings—

Bankers Trust.——-

$5.02

$5.64

$5.47--$0.80

Bank of New York1

17.40

19.15

17.22

$

10.00

J.

of

find

Alexander

outlook

view

admonition
dollar to

P.

H.

of

Davison

banking

against

and

allowing

will attract investment funds. The

H.

Chairman,

Keeping

one

of

the

economy.

pronounced

trend

and

into

continued

Then

the

downturn

gence

threatened bv any
appreciable f urthe r inflation,
however, require mention.
This
country's status as an exporter of
goods has already been hurt by

arrested

The

resur¬

inflated

brisk for

was

became

the

began.

recovery

a while, then
gradual. As 1958

more

gendered by the recession had not
been

completely set aside, but the
general'tone of business'senti¬
ment

positive, in contrast to'
which had prevailed at the
was

that

start of the year.
The

-

-

'

•

recession

of

impact

was

felt less by banking than by many
other lines. Money rates softened

during the early part of the year,
and business used less

these factors

offset to

of

banks

funds

for

invest¬

by an increase in de¬
posits, principally time deposits."

ment,

and

Banking results generally were
not
greatly affected by the re¬
cession.

the

In

present

1.68

2.40

phase, the course
ings will depend

2.40

the

Empire Trust4
First Natl. City5-C_'_

15.55

17.35

5.20

5.02

of

recovery

bank

earn¬

principally on
vigor with which
loan demand revives. Borrowing
has not- yet rebounded from the
speed and

4.70

5.21

5.04 —0.09

—0.68

Hanover''

3.40

3.75

3.52

0.10

—0.80

2.30

2.00

normal

Irving**

2.51

2.78

2.64 —0.49

—0.07

0.03

1.60

rates, which have risen rather
sharply for long-term credit, have

3.59

4.06

21.20

23.26

±

4.07

2.20

t

$

6.71

23.97 —1.65 —1.46

'

New York Trust—

5.49

5.94

U. S. Trust

5.46

5.74

:_r

6.26

5.51

—

w

—

—0.25

'

—0.28

—

—

—'

0.04

—0.36

10.00

*3.75

with

recession

much

seasonal

than

more

force.

Interest!

reacted to recovery less markedly
in the commercial banking range.

3.20

This

is

succeeds

W.

V^ce- Presi¬

dent, Harriman Ripley &
Co., Inc., New
York.

normal pattern of re¬
Assuming that recovery
continues
its
present
moderate
a

well

as

as

States of Con-

imports and exports.
resumption of inflation

in
any
considerable
degree
could
eventually,-.Tessen
world
confi¬
dence in the dollar. As a principal
banker to the trading nations of

York

1—Adjusted for 50%

210,000 in

l!>r»S.

stork dividend Sept., 1958. On 160,000 shares 1956 and
Per. share figures not comparable.

1950;

8—On

5,313,850 shares J950; on 0,310,590 in 1951 and

for Jan., 1958,
late January, 1959.

4—Adjusted

r—On 10,000,000 shares

011

4%

1950;

on

n—Adjusted

for January,
for January,

planned for February,
*—Includes

extra,

be

is

return
too

1958, stock dividend of 11-1/9%.

a

improvement

steady

"It

Co.

stock dividend, but not for 2%

should

volume, with upward
lending rates.

stock dividend in

12,000,000 in 1957 and 195S.

1958, 2%
1959.

there

pace,

but

1958.

dividend, but not for 4%

stock

G—Includes City Bank Farmers Trust

8—Adjusted

1951;

18,090,000 in 1957 and 1958.

13,000,000 shares

too

early

of the

to

boom.

gradual
in

loan

pressure

United States
must maintain
the .soundness of
its currency. The outflow of gold
from the Treasury's stock during
past

sign

of

is not in
lessened esteem
year

.

Our

dollar.

extension

of

itself a
for the
foreign

loans, our foreign aid, and our
military
expenditures
abroad
helped to ..make our balance of.
payments adverse, and we lost
gold in the ordinary course of
business.

the

But

world's

dollar

the

.Elected

But

it is not

Granbery,

New York,.

George

the

£—Not reported..

residents, and discriminate against
imports of American goods. The
the other hand, is truly

convertible, by residents
residents, for capital or
account.
The

so.

It

of

to

be

America's

and James R.

REPORT

13 N. Y. CITY

NATIONAL AND GRINDLAYS

stubborn

after
Amalgamating National Bank of India Ltd.
and Grindlays Bank Ltd.

tial;

London Branches:

new

13 ST. JAMES'S SQUARE. S.W.I

Laird, Bissell & Meeds
Members New York Stock Exchange
Members American

120

Stock Exchange

BROADWAY. NEW YORK 5, N. Y.
Telephone: BArclay 7-8500
Bell

Teletype—NY 1-1248-49

Trading Dept.)
Specialists in Bank Stocks

(L. A. Gibbs. Manager




to

the Government in

;

was

Action
essen¬

but

inflation.

ment

and

short-term

indla, pakistan, ceylon, burma, kenya,

tanganyika, zanzibar, uganda,
northern and southern rhodesia.

done.

the downturn

spending by

:

aden, somaliland protectorate,

is

tary stability at present are deficit

aden, kenya,

uganda, zanzibar a somaliland protectorat1

Branches in

work

"Two principal threats to mone¬

54 PARLIAMENT STREET, S.W.I

Bankers

a

inflationary residue long

the choice-of "countermeasures, regrettably,
implanted
in the recovery seeds of potential

Head Office:

Available

gov¬

spending, which leaves

its

against

26 BISHOPSGATE, LONDON, E.C.2

Bulletin

916

CONDITION

"V.;',V%

OF

Company
the

published
by

the
the

the

in

Herrick & Marshall,

New
York

York.

New

close of business

York,

New

December

on

accordance

with

30

City,

York
Stock

Ex¬

at

31, 1958.

made

call

a

Superintendent of Banks pursuant
of the Banking Law of

provisions

State

of

Cash,'

1

banks

with

trust

and

including

!•••

!

other

bal¬

in

items

of; collection——:

process

,

compa¬

reserve

cash

and

L

ASSETS

balances

nies,

York.

New
■

$6,024,864.64

United States Government ob¬

ligations.

direct

and

guar¬

anteed

22,358,939.62

Obligations

;bf .-States,

and

...

political subdivisions
Other

bonds,

•

"

discounts

"482,326.74

(includ¬

overdrafts)-

ing $1,674.40

premises

Banking

furniture

none;

de-

—

and

Loans

1,671,701.31

and

notes,

bentures

13,346,934.86

owned,
fix¬

and

tures

115,645.26

Real estate owned other than

banking premises.———
Other

assets

168,450.89

d

-

210,633.55

TOTAL ASSETS

$44,379,496.87

LIABILITIES

Demand

.

,

deposits of individu-

-

als, partnerships, and cor¬
porations
1
;.
;
$23,004,607.19
Time deposits of individuals,

partnerships,

and corpora¬

tions

,

_

Deposits

United

of

4,759,047.80

States

Government

260,937.83

^

Deposits of States and politi¬
subdivisions

cal

Deposits

11,207,930.45

banks

of

companies

and

trust
625,297.47

——

Other

deposits-(certified and
officers' checks, etc.>_
DEPOSITS

—

—

liabilities

636,850.28
$40,494,671.02
$233,753.66

_

.

LIABILITIES

TOTAL

will bring with it change
and
associate
members
an¬
to guard against American Stock Exchange,
forces. The method nounce the opening of a new de¬

chiefly that of increased

ernment

BANK LIMITED

BANK STOCKS

OF

Broadway,

of, 50

,

New

with

now

Co.,

Underwriters Trust

TOTAL

Mutual Fund Dept.
Street,

are

Service

Broadway.

Other

members

Stone

Investment

Butler, Herrick Opens

Broad

12.

No.

Two With Inv. Service

wel¬

is essential to the
fare of the free, world."
currency

Butler,

-

Secretary

is

Committee

DENVER, Colo.—Van H. Hanell

current

continue

must

soundness

non¬

or

again

need

inflationary
was

Comparison

,::'u
Rieber

E.

of District

$40,728,424.68

CAPITAL ACCOUNTS

,

Capital t

—

—_

Surplus fund
Undivided

profits

$1,000,000.00
1.000,000.00
1,651,072.19

——

CAPITAL

TOTAL

ACCOUNTS

$3,651,072.19

—

of the economy

stock dividend

chosen for reversing the recession

Annual

Alexisson,
partner,
Marache & Co., New

York, and Edward H. Lard, III, of
The
First
Boston
Corporation,

In

of value.

measure

eign countries still restrict capital
exports and remittances by their

on

were

A.

remains

of welcome steps toward
limited convertibility, many for¬

dollar,

Purkiss

C.

Albert

Vice-Chairmen

as

Gustave

spite

a

early to note that resurgence

a

New-

Jersey.

the free world, the

on

proclaim

aild

of

part

ances,

the

New

necticut,

to

both
"A

com-

rises the

p

hurt

be

its world
role, needs a vigorous
foreign trade, with a large volume
of

The

District

allowed to
nation's
domestic

Our

prosperity,

,

ScotUCluett,

sponse.

2—On

.

is

economic

con¬

a

by reductions in

requirements, which freed

reserve
more

were

extent

siderable

credit; but

spiral

the

resume.

will

It

costs.

if

more

ended, the direction of the econ¬
omy
appeared to be moderately
upward. The sense of caution en¬

1.24

J. P. Morgan & Co.

w."

of
He

injustices

by a depreciated dollar
no
detailing. Two special

need

this
spring.

was

and

consequences

started

year

with recession deepening, and

—0.69

Manufacturers

the

Dealers.

worked

in

movement

The

—1.12

.

Committee

District

Sound

Dollar

cruelties

"The

P.

Davison, "the back¬
for business in 1958 was

ground

for

matu¬

rities, and encouraged to do more.

the

to

praised

be

what it has done to extend

depreciate.

According

should

Treasury

an

our

Henry C. Alexander and the Pres¬
ident,

moderate

amounts and at interest rates that

C.

Henry

—0.58

Guaranty

bond

the

in

bonds

long-term!;

4.25

3.00

disturbing

as

market, when the need has been
for much more frequent issues of

4.25 —0.29

3.00

action criti¬

mild

such

even

cized

4.24

*4.00

The

made
some
progress
during the past year in lengthen¬
ing the maturity of a small part
of the public debt. It is ironic to

3.86

0.63

restraint.

Treasury

3.78

0.27

debt, with its recurrent need
refunding tends to frustrate

of

3.87

7.37

of

sociation

under strain... The best hope
of
achieving balance seems to lie in

attempts at credit

Exch.2

0.84

& Co., Inc.,
elected Chairman

was

of

National As-

eral

Corn

—0.11

12

curtailing, non-security spending.
"The weight of short-term Fed¬

Manhattan2-

—1.73

No.

encouraging.)

Co., Inc., contains an

Chem.

5.02 —0.51

1959

programs and in foreign economic
aid'—will keep the .national budget

Morgan

P.

Chase

16.85

York;

for

Securities

voiced at the First National City

!

Purkiss, senior Vice-

Walston

President,
New

the,
&

report to

annual

1959

The

stockholders

.

ume

C.

Albert

.

,

decreased

lower interest rates and

prospect was for

the

affairs

volume of commercial loans.

stockholders

resulting upward pressure on

and

WALLACE

all

Elects A. C. Purkiss

told to expect better loan volume
lending rates if present
recovery pace continues.
They are also apprised as to why
the dollar must be kept sound and as to the principal threats
to monetary stability. The Bank's officers recommend further
lengthening of Federal debt and curtailment of non-security
governmental spending.
;
*

Bank and Insurance Stocks

|

funds.

mutual

to

Col.

the

sale

Robert

of

easy

debt.

Neither

recently

jointed

the

who
old

61-year

ACCOUNTS—

bank's

with

stock

Assets

$44,379,496.87

capital consists of

total

pledged

common

value of $1,000,000.00.

par

Investment
the

new

is

Manager

of

Loans
after

department.

Prior to
&

firm,

and

for

above

are

$12,285,646.11

purposes

shown

as

deduction

of

joining Butler, Herrick

assigned to

or

liabilities

secure

other

of

reserves

159,893.68

—

Securities

as

shown

above are

after deduction of reserves

Col.

Marshall,

Anderson

associated with Washington

was

Plan¬

157.001.58

of

I,

KENNETH

W.

LANDFARE.

Secretary

above-named institution, hereby cer¬
tify that the above statement is true to the

of the

ning

Corp.

of New York,

as

di¬

maintains branch offices in River-

remedies. The

needs of national se¬
curity—reflected both in military

CAPITAL

+This

AND

MEMORANDA

Anderson, U. S. A., (retired)

the Federal govern¬ rector of military sales.
huge overhang of
Butler, Herrick & Marshall also

Federal

LIABILITIES

B.

the

will yield to
overriding

devoted

partment

TOTAL

head

and

Westhampton

Long Island,

Beach,

best

of

my

knowledge and
KENNETH

W.

'

-

.

.

'

KORELL]

SUMNER
B.

,

LANDFARE

'

CHRISTIAN

JOSEPH

belief.

W.

Correct—Attest:

FORD |

V. TAMNEY

Directors

Volume

Number

189

5814

.

The Commercial and Financial Chronicle

.

.

(415)

19

the cold shoulder at the State De¬

Our

Reporter

By JOHN T. CHIPPENDALE, JR.
The Treasury

in its

new money

both issues, the 3V4S of May

being well oversubscribed.
sidered to have been

The return

both securities

on

was

institutions

and

inflation.

to

,

-'7 ,7

-It- is

of

not

Roosevelt
the

record

tried

ever

budget

three months he
had

he

you:, can

bet

in

was

Mr.

him, secondarily the AF of L. But,
course, he was giving money

first

Eisenhower

away.

office, but

-

boots

The

first

very

'•

Treasury

security

was

priced

to

the

meet

competitive

market conditions.

In addition, the maturity of the
favorable, since the 21 years it has to

ment bond is

new

go

-

Govern¬

hand, the 1980 maturity date is still long enough to meet the needs
•of those institutional buyers that are not attracted to medium-term

77;;'

The fact also that it is

adverse feature.

•

7

1

;77.7-

•

■

New Note Sold

;7':

\

by Commercial Banks

his

7;

budget

that

•

>

is

cause

it

But

a

r

creases

some

It

of

r

More Longer
In

Treasury Issues Expected

;

-

safety
.

spite of the apparent attractiveness of the

4%

razor

of

these

the

issue

price of 99

because

it

new

seems

item
war

manufacturers in the

_

'

.

"7

.

''7
/

This most likely means the use of issues by the Treasury that-will

•

country thoroughly organized.
get

the

entire

CIO

Fallon,
Dougherty
Vice-Presi¬
H. Meyer,

(Special to The Financial Chronicle)

Osborne
formed

&

with

HILLS, Calif.—V. K.
Sons, Inc. has been
offices at 231 South

Beverly Drive to
curities

engage

business.

the

on

Federal debt is $8,-

the

in

the

did

not

second

budget.
wreck

us

If

Now Howard Saks Co.

largest
another

with

The

mis¬

investment

Howard J.

bombs the

New

York

-

business

.

use

the

funds

Governments for their

*;

which

own

have

been'invested

in

neaf-tefm

behind

conducted under the firm

Multiple Offering Seen in February
V
'-

in order to take

come

R.

Zimmerman

&

;

Stock Exchange.

7lis advertisement appears only as a matter of record.

NEW ISSUE

'January 22,1959

153,840 Shares

.

v

Home Owners Life Insurance

$1.00 Par Value

Holders of the Company's

outstanding Common Stock

right to subscribe at $6.00

Common Stock at the rate of

Godfrey Putnam Parkerson
Godfrey Putnam Parkerson, 73,
of South

Orange, N. J., Executive

Vice-President

and

director

a

of

Calvin Bullock, Ltd., passed away
Jan. 16 at the home of his daughter,
Mrs. Carrol Kennedy.
Mr.

lock

Parkerson

ing

figures

vestment

in

in

one

the

Denver

developed

time.

He

investment

was

in

of the lead¬

American

company

which

in¬

movement

during his life¬

an

officer

companies

—




Fund, Ltd.; Canadian Fund,"Inc.'r
Canadian Investment"Funds, Ltd.;
Carriers & General Corporation;
Dividend Shares, Inc., and Nation¬
wide Securities Company—at the
time

of

his

death.

of

six

Bullock

record at the close of business
will expire at 4:00

per
one

on

are

l>eing offered

share, for the altove additional shares of
share for each two shares held of

new

January 21, 1959. Subscription Warrants

P.M., Eastern Standard Time,

The Underwriters have
any

on

February 5, 1959.

agreed, subject to certain conditions, to purchase

unsubscribed Stock and, prior to and after the expiration of the sub¬

scription offer,

Reynolds Appoints

r

joined the Bul¬

organization

1916 and became

Company

Common Stock

the

set forth in the

may

offer shares of Common Stock at prices and

Prospectus.

•

■

on

terms

*

CARMEL,
Calif. — Stanley E.
Ewig has been appointed Acting
Manager of the local office of
Reynolds & Co., Jorgenson Build¬
ing.
W.
C.
Aldous,
formerly
Branch

Manager,

with the firm

resentative.

as

a

will continue
registered rep¬
.

H. Hentz & Co.

John C.

has

be¬

Co., 29 Broadway, New York
City, members of the New York

'

Mikoyan said this under stress,
He had just been given

however.

•

about $6,000,900,000 of the February maturities.
The balance ;of
"approximately $9,000,000,000; which are held outside of the Federal ■
Reserve System, will most likely have an option to take not only
short-terms but also medium-term obligations. It is believed that
\
the Treasury will attempt to sell issues that will help "to extend ~
the maturity of the Government debt and at the same time put in
operation a debt management policy which is in keeping with the
efforts of the money authorities to slow down the forces of infla¬
tion:
"
"* 7
r
' ' '
'
/ "

1

associated with Schweickart

of the needs of the Central Banks, who own

care

of

With Schweickart Co.
Solly

.

-In the coming February refunding operation, it is* evident that 7
the Treasury will offer a short-term issue, probably a certificate

name

Howard J. Saks Company.

business needs and this will eliminate

7 a large-buyer of short-term Treasury issues which have been sold
to finance the deficit. .
.7. - -.:••• •
\
;':7 * 7 *
1

of

Saks, 100 William St.,
City, is now being

In its recent

to

se¬
are

War

money

have

a

debt of

-tap the

.

in

Officers

When

£.

resources of the ultimate investor and in this way the
supply will not be added to.
1
new money raising operations, the Treasury has 7
been able to do this through the use of short-term issues, which
have been sold in the main to corporations and this has meant-*7
only a shift in deposits and not the creation of new ones. However,
with the improvement in business, many of these concerns will

L.
cor¬

„

.

He could call in the labor leaders
and

new

L.

Thomas E.

BEVERLY

falling

five months.

.

<

-

World

national

siles and

not hard to tell

was

Se¬

V. K. Osborne Sons Opens

$283,000,-

the

it

,

!''T"'7" 7

a

000,000,000,

,

..'•'•'\:'"-7 -''

and

the

E.

the

James

a

them.

be doubled.

into

went

terest

,

-seems as though an effort will be made by the monetary 7
authorities in its operations in the money markets, and the Treas- i
ury in its debt management, to retard if not stop the forces of
I"
inflation, which 'is the real menace to the American economy. 1

missiles

of

Ryan,
dents;
and
Herbert
Secretary-Treasurer. *

at this time.

But the debt of

James

to

of

James

are

President;
and

succeed

Officers

poration

a

war

to

business

Vivian
K.
Osborne,
President;
II we
Robert M. Kolodkin, and Harvey
only $22,Deutschman.
Mr.
Osborne
was
000,000,000. - Look where it has
formerly with Cantor, Fitzgerald
gone to since in the brief period
& Co., Inc.
of 17 or so years. The annual in-,

as

7; It

with

they had better get on the band
wagon. Roosevelt did this. He had

so

v

flotation.

Fallon.

ensuing debt
would certainly destroy us.
7
Yet the Russian deputy minister
said just before leaving that if
we were to attempt to gain access
to Berlin by force it would be
met by force.
That means, if he
sticks to his guns, that there cer¬
tainly will be a conflict in about

country

_

went below

flying

had

big

bond,
.whom he meant,
though 7
Eisenhower should send out all
the Treasury's new money/and refunding operations will be tied
in with the policy of the Federal Reserve Board, and this
probably " of his henchmen to the various
calls for the offering of more bonds at higher yields, even though ( racial groups and demand that if
<
they may not be of the jdohg-term variety such as this recent .; they intended to enjoy his favor
it

-

we

•

three

Boulevard

curities

think of it in terms

000,000 would

,

or

ways

bombs.

a hard time eking out an
existence;
Roosevelt
did
these
note, which was used in the new money raising
He
once
denounced 7a
operation of the Treasury, was well received even though it went 7 things.
safety razor millionaire as being
down from the issue price of 99%. This decline was due princi¬
so
unwilling to pay taxes to his
pally to selling by the commercial banks, who could afford to take
country that he had taken up
a small loss of
a few thirty-seconds,
because the deposits which
residence in Canada.^. There were
will stay with them for about three weeks will offset this.

Only, two

who

catastrophe in
than one if we were

Most people

having

."

be

to have another

7..
He should bring old ladies on
*! the radio to tell how they were

7

grow

ANGELES, Calif .—Federal
Corporation has been

formed with offices at 7805 Sunset

and the need of

to

would

more

of the

r

LOS

Securities

population in¬

our

come

government

3.25%

The

to

—

balance—it be¬

adopt
Roosevelt tactics, v.v

editors

are

»

(Special to The Financial Chronicle)

openly sneering at the Eisen¬

They speak of

and
a
euphonious term, beican't be balanced, only

him to

hooves

Form Federal Sees,

of Roose¬

leader at all you have

no

budget; editors and Con¬
gressional
critics.
Eisenhower
doesn't seem to realize, they say,
that this country has unlimited
possibilities of growth if he will
just remove the restraining hand.

necessarily in
he goes into
now

speak

you

great leader and Eisen¬

a
as

hower

as

balancing

brought closer to

£

an
1 ■

which is not

his disfavor.
•

.-'7'7"

not callable before maturity is not

"'777

flair,

to the due

when
as

Already there
are

of this

none

partnership.

his neck

got to figure the different atmos¬

against

Mr. Eisenhower has

on

Feb. 1st will admit A. Douglass
and H. Lawrence Parker to

Hall

pheres in which they operated.

.

;

Morgan Stanley & Co., 2 Wall
Street, New York City, members
Exchange,

cutting farm appropriations.

hower

them; they would
have been pilloried.
- <■
;
r

money

date is shorter than those of many corporate and tax-free issues
which have been coming into the market for sale.
On the other

issues.

strikes

•

rate-or-to
increase in gasb-

on

velt

•

between the yield on the new Government bond
and recently floated corporate obligations indicates that the new

postal

an

leaders, knocked their
together. Eisenhower, in¬

! ' So

who

was available in
these new issues was
7 flat ion
to
The long-term 4% bond due Feb. 15, 1980
Carlisle Bargeron
7 squeeze the
is consioered to be a [desirable obligation for those who have
common man
savings type of funds for investment. It is evident that the 4.07%
to death..He would have had those
yield which was available in the new bond, gives it a very favorable
-7 millions/of followers of his threat¬
position in the whole range of funded issues, whether they, be
ening the lives of these greedy
corporate or tax-exempt securities. '7
interests-' there would have been
7'.7—

The spread

On this

to

farm

for

the generous side.

1

class

stead, will have them

money

It
ar¬

"no."

7 Roosevelt could have called in

for since the return that
on

was

the

greedy in-

derests'

answer

to

of the New York Stock

heads

7:77v; £ have conjured

Favorably Priced

the

line taxes.

raising operation of the Treasury went over
7 were ready to
well, and this was what the financial district .was looking "7 bring, on innew

well.

Admit Hall & Parker

the

.

up

Mikoyan's
so

came

Morgan Stanley to

bring about

.

7

trying

out

stop this.
He won't be able to
muster all of the Republican votes
behind him. It is a two to one bet

*

.

.

is

turn

range for increased trade.

balance < of

the

notes was about tin, line with ,
thatjie would
7 h a we dramaAs against this, thh subscribers >
tized it' in a*
to the 4% bonds -were given -varying allotments, with savings
type I
way to make
investors getting 70%, commercial banks 35% and all others 15%.
Subscriptions for $25,000 were made 100%. The treatment given '7 it catch on
with, the pubthe buyers of the 4% bonds was considered to have been abit
7 lie. He would
on the full side.,
1
;
7
7
The 47% -allotment on the 3 t4%

New Bond

didn't

apparent that he

tl^at he will not be able to raise,

tried

i't''': r:your;

that

to

for

except

what the money market expected.

-

visit
was

a-hedge against

as

'

77

At the last moment

,

By CARLISLE BARGERON

side, which would make them

purchase equities

V7>"'V 7'7

owner.

con¬

attractive to those that have investment funds to
put to work.
However, at the present time there is not too much of an appetite
for fixed income bearing issues, whether they be Governments or
non-Federal obligations, because of the desire on the
part of indi¬
viduals

was
also chafing under the
sharp questioning he had on Sun¬
day night's Meet the Press, by
Larry S p i v a k, the program's

of the News

out very

well,
15, 1980,

He

Washington

Ahead

came

15, 1960 and the 4s of Feb.

the ample

on

operations

partment in the matter of credits.

From

Governments

on

Legg & Company

-

1

\

The Commercial and Financial Chronicle
20

.

Thursday, January 22, 1959

;

.

(416)

$15 Million Issue of

Public

Kingdom of Denmark
Bonds to Be Marketed
Will

By OWEN ELY

Alabama Gas

by Kuhn,

underwritten

be

Loeb; Smith, Barney; Harriman

Ripley-Lazard Freres Investment
Banking group.
The
Jan.

16

Kingdom of Denmark on
filed with the Securities

and Exchange

Commission

statement

istration

reg¬

a

to a

relating

proposed public offering of $15,-

000,000 fifteen-year external loan
bonds about Feb. 5 by an under¬
writing group to be headed by
Kuhn, Loeb & Co., Smith, Barney
& Co., Harriman Ripley & Co., In¬

corporated and Lazard Freres &
The bonds will be direct, un¬

Co.

conditional and general obligations
of the
terest

Principal and in¬
will be payable in New York
Kingdom.

City in United States currency.
The bonds will be the only out¬

standing publicly-held dollar bond
issue of the Kingdom of Denmark
first

its

and

issue since

bond

dollar

public

1928.

Concurrently with the public of¬
fering of bonds the International
for Reconstruction

Bank

De¬

and

velopment (World Bank) is ex¬
pected to agree to lend the equiva¬
lent of $20,000,000 to the Kingdom
of Denmark.

to be offered

The bonds

the

to

public will be noncallable for ten
years except through operation of
the sinking fund. The sinking fund
will commence in 1963 and will be

to retire 100% of the
issue by maturity.
Net proceeds of the sale of the
public bond issue will be added in
the first instance to
Denmark's

Alabama Gas Corp. serves gas

applied to the acquisition of capi¬
equipment required for the de¬
velopment of the Danish economy.

tal

loan

Proceeds of the World Bank

of the

will be used to finance part

cost of electric power

carried

ing

projects be¬

Denmark by

in

out

four public

two municipalities and

utility enterprises.

Form Lisco

(Special to The Financial Chronicle)

tion has been formed with offices

Michigan Avenue to

business.
Griffin,
President; Robert P. Branch, VicePresident and Treasurer; Maurice
F. Brennan, Secretary..'
engage

in

Officers

a

are

securities
Virgil

E.

Form Evergreen Sees.

offices

Northeast

4314

at

96th Avenue to engage

ties business.

Officers

in

a

are

territory include
iron, chemicals, cement, ceramics, cotton and textiles,
Important industries in the

Selma and Anniston.
steel

and

livestock

raising, etc.
are

65% residential (including

expected to benefit by the increase in
Industrial revenues have doubled in the
past decade, while residential and commercial (with the benefit
of space-heating) nearly tripled.
Industrial load is also

manufacturing activity.

growth the company will need addi¬

To meet this continued

secu-

Milton

Rosenthal, President; Milton
Weinberg,
Vice - President;
and
Phillip Schwary, Secretary-Treas¬
urer.

worth¬

Thus far it has not been able to develop any

tional gas.

facilities are being in¬
shaving. Last June the company and its
supplier, Southern Natural Gas, reached an agreement to increase
gas supply to 326 billion cf daily by November, 1959, compared
with the previous figure of about 302 billion cf; and it wa£l also
hoped that a further increase to 371 billion cf could be obtained
but

new propane gas

stalled to help with peak

by 1960.

Sept. 30, 1958, average selling prices
residential 9.10, commercial 5.60 and
average of 5.70. Average cost was 2.70 per

In the fiscal year ended
were

as

follows per therm:

industrial 2.70, with an

therm, or about 280 per mcf.

Gas was increased by about $2.8 million,
per annum, or 21%., In anticipation of this increased cost the
Alabama Public Service Commission authorized the company to
of gas to Alabama

company
asked for

an

rate

to file new

schedules and

sufficient to

ordered the
the company in June

over-all increase of about $4.2 million.

In September

the proposed rates and reduced the
amount of increased revenue by about $1.8 million—the resulting
increase being about $665,000 less than the company would have
received under the rate surcharge originally allowed in April.
Commission

the

rejected

the Commission's
order with the Circuit Court. On Oct. 13 the Court granted a writ
of supersedeas authorizing the company to place in effect the rates
filed by it on June 12. The difference is being collected under
bond, subject to possible refund.
The

promptly filed

company

an

appeal from

company's appeal to the Circuit Court is based on a re¬

quested return of 6.5% on a rate base of about $56 million, com¬

pared with a return of less than 6% (after allowing for certain
accounting adjustments) allowed by the Commission on a rate

that

ads

record in the past decade has, been as follows:
Conimon Stock Record-

Weather

Ended

Revenue

% of

Earn¬

Sept. SO

stocks

I

1

the

1

area we

serve
so

offers

much

'

fcl

CHEST

(Mills.)

"■Normal

ings

are

/growing i '
;
;//. WffT
|;|

1

1

the

opportunity
to industry.

up

,

Price

Divi¬
"

!

dends

Range

a

ity,

your

tell

on

the services of

competent agency

a

to

92

0.90

84
—

indicates

1.24

some

sell in it.

ports without obligation.
an

ad WITH

If such

COUPON FOR RE¬

PLY is well written and it is car¬

average

of

in

from all

in

—

1.

—

— —

'•mmtmmmm

a
on

paper, preferably on
Sunday, and possibly followed
Tuesday
or
Thursday, you

should

see

surprise

some

results

that may

you.

of

replies

hundreds

the nation when this

over

type of advertisement was used to
offer a report on a certain natural
gas pipeline which is soon to carry
to the state of Florida.

gas

Andrews Posner Partner
John

Pflungfelder will
partnership in An¬
drews, Posner & Rothschild, 52
Wall
Street,
New
York
City,
George

be admitted to

the New York

members of

Exchange

Box

POWER

899, Dept. K

City 10, Utah

colder-than-normal

Filor, Bullard to Admit

change

on

Jan.

Serving in

mmM

-

Utah-Idaho

Colorado-Wyoming




will

29th

admit

Harry J. Southwell, Jr., and John
J. Southwell to limited partner¬

ship in the firm.

Laurence Marks
Laurence
Wall

M.

Street,

Partner

Marks

New

-

& Co., 48
York
City,

members of the New York Stock

Exchange,
Elizabeth
ited

on Feb. 1st will admit
Ayer Newman, to lim¬

partnership.

Hecht Partner
Julius
come

a

F.

Mercandino

has

be¬

Wall

partner in Hecht & Co., 14
Street,
New
York
City,

Exchange.

Stock

.

As

usually follows such adver¬
tising, you will receive a certain
number

Schneider, Bernet Branch

of replies from curiosity
seekers, students interested in fi¬

quarter of the new fiscal year (3 months ended Dec. 31) are re¬
ported at only 30 cents vs. 70 cents in the like period of 1957,
apparently due to warm weather in the early part of the heating
season.
(Since that date, however, colder weather has probably

and people who are not
qualified prospects. But the re¬
sults from the advertising referred

Bernet

to, which has just been concluded
by us, have already produced some

management

prevailed, though perhaps not in excess of the earlier year's.)

■fTRTn

Stock

Jan. 29th

on

Probably about 250 of the $2.56 earned in the fiscal year ended
was due to record cold weather. Earnings for the first

Soil Lake

na¬

dailies

members of the New York

Quality of Leads

September

UTAH

an

4

temperature.

Write for FREE COPY

of the

one

a

pro¬

Such

financial

foremost

town

0.60
amount

advertisement

tion's

could

response.

the financial page of your

on

0.60

0.72

well planned adver¬

public how long you
serving investors in
your area, tell them you believe
you
know something about the
stocks of the leading, basic indus¬
tries in your own backyard, and
pick out three to five of them and
offer up-to-the-minute factual re¬

home

0.80

market

been

ried

1.42

bare

your

38V2-27

0.97

a

tisement that has

29V2-17

95

large

a

bers of the New York Stock Ex¬

1.28

16.79

current

not

or

Prepare

0.92

I8V2-I31/2
10i/2-10i/2

duce

1965.

1.79

-

less dynamic location)

ings that may develop in 1962 and

2.02

0.80

(even if your market is in

area

Filor,
Bullard
&
Smyth,
26
Broadway, New York City, mem¬

98

0.80

the

prices are realistic when com¬
pared with anticipations of earn¬

96

1.33

than

of

whether

21.86

degree-days

better copy writers to work
this idea, and if possible obtain

your

your

past accomplishment
which, alone, are not unimpres¬
sive.
Get behind the figures if
you can, and obtain management's
projections and plans for the fu¬
ture
and
sell
yourself first on
figures

24.16

1.32

company,

more

381/2-331/2

89

gas

which

1.39

97

natural
chain,

bank, and
descriptive

2.40

on

ex¬

However, we
you put one of

results.
would suggest that

ceptional

brought

leading
offer factual reports
of
these
companies

food

your

103

19.90

and

campaign around them. Ad¬
growing electric util¬

27.81

18.46

serve.

of this today

vertise your

-231/2

'■Based

at this

portant local industries and make

-24V2

—

they

Select certain of your most im¬

35

14.15

invest¬
as

about them.

34 '

12.00

extent

People are
they arcbuying a piece of the future when
they invest in these companies
and thev are hungry to learn more

1.60

10.90

income

same

they

area

aware

$1.60

1950

the

which produced such

column

utility companies, banks,
I believe the public interest in
chains, insurance companies, capital appreciation is so great
gas companies, and such today that an advertisement offer¬
basic enterprises must grow with
ing a growth utility in a growing

2.18

1949

over

natural

$2.56

1948

a

reasonable

electric

79

1951

that have

STOCKS

help you with a good layout,
plenty of white space, and an ap¬
pealing type-style.
The ad size
If You Live In a Growing Area
used was not too large; we used
There
are
some
exceptional three columns by about six inches.
growth areas in this country to¬ The
opportunity for
increasing
day, such as California, Florida, your clientele is available today
Arizona, Long Island, N. Y., the and your salesmen should be able
Delaware River area of Pennsyl¬ to develop some very satisfactory
vania, and many parts of the mid¬ business from the leads you will
dle
west, south, and the great receive if your advertisement has
Northwest.
In
fact
the
whole some "Sell" in it, and the growth
United States is growing and the stocks you select_,are
attractive
population figures tell the story. and well known in your area.
ft
X
Where there is growth there are/

116

..

in

in capital appreciation

27.18

1952'

offer

time to

better

no

time.

$32.49

1953

brought

fixed

in

to

1956

\ TREASURE 1 - I

i:

1959

for

ments

1954
•'

is

SPECIFIC

three

replies. This is the time to
offer growth stocks to your in¬
vesting public. People are not in¬

1955

New book

for

100

1958

explains why

There

replies, whereas
Unfortunately we cannot send
with coupon copies of the advertisement that
attached, that offered five growth we have discussed in this week's

1957

AREA RESOURCES BOOK

the

similar size ad, also

have

Operating

and

produced

a

Tell

$47.5 million. Both rate bases gave weight to fair value,
original cost approximated $40 million. Court hearings
scheduled to begin Feb. 9.
The earnings

prepared by
the facts speak

were

opportunity for growth
themselves. One ad offered a list over the longer term (especially
of tax exempt bonds and, although when they are well known local
it was the same size ad, and it companies)
than during such a
appeared in the same paper, used period of widespread public inter¬
est in common stocks as we are
the identical type-style and I be¬
lieve was concisely written, it only having now.
writer

since net

Years

This week's column others telephoned for the reports.

is based upon a test of newspaper

base of

are

Some people

substantial accounts.

types of securities to obtain even took the trouble to come into
the maximum response and the the writer's office with the adver¬
in
their
most qualified leads for your sales tisement
hand;
many

food

Capitalization as of Sept. 30, 1958 was 56% long-term debt,
4% preferred stock, and 40% common stobk.
Construction ex¬
penditures in the last fiscal year were $5.2 million and are esti¬
mated at $5.0 million for the current year. The company has an
$8 million revolving bank credit available up to Oct. 15, 1960, of
which about one-quarter had been used up to October. It is cur¬
rently selling privately $2 million worth of 6% preferred stock,
proceeds to be used to reimburse the redemption cost of $1,448,000
$3.50 preferred stock.
Southern Natural Gas revised its rates last April so that the
cost

time to advertise cer¬

a

tain

terested

I

heating season.

while storage space,

There is

organization.

house-heating), 13%
commercial, 20% industrial, and 2% miscellaneous. About a year
ago the company, with the help of outside specialists, made a com¬
plete study of its merchandising and sales promotion department,
which was reorganized as a result.* The Sales Supervisory force
was expanded and a new section was established for the promotion
and sale of year-round gas-fired air-conditioning units. (ArklaServel, manufactured by Arkansas-Louisiana Gas.) Within a short
time the department sold 81 air-conditioning systems at an average
price of about $2,000, even replacing electric heat pumps in some
cases.
With additional types of gas appliances becoming available,
the company thinks that consumer acceptance will be accelerated.
Gas-fired air-conditioning is one of the most desirable loads in
that, without additional investment by the company in distribution
facilities, such installations will actually use more gas for cooling
in off-peak summer months than they will use for heat during the
Revenues

JOHN DUTTON

Advertising Suggestions

total

The

PORTLAND, Oreg.—Evergreen
Securities, Inc. has been formed
with

Corporation

to 49 municipalities in Alabama,

place a temporary surcharge on its existing rates,
offset the increase. However, the Commission also

Corp.

CHICAGO, 111.—Lisco Corpora¬
at 104 South

By

population in the area being about 1,000,000. Principal
cities served are Birmingham, Montgomery, Gadsden, Tuscaloosa,
the

designed

foreign exchange reserves. It is
intended that the proceeds will be

Securities Salesman's Corner

Utility Securities

The

has been selling on the Stock Exchange recently
(range in 1958-9, 34y2-24V2). It will be noted that
(differing from most other gas stocks) Alabama Gas is still selling
slightly below the 1957 high and well below the highs of 1955-6.
around

stock

34JJ>

Possibly in earlier years the proxy fight may have affected the

nance,

EL

DORADO, Ark.—Schneider,
&
Hickman,
Inc.
has

opened
South

a

branch

office

Washington,

Matheney.

.

of

at

108

under
James

the
W.

.

price of the stock; the management won this fight and it is under¬
that opponents have disposed of their holdings.
The fight
the issue of selling the company's assets to municipalities.
The stock is selling at about 16 times recent earnings, and the
current $1.60 dividend rate yields about 4.6%.
stood

was over

Volume 189

Number 5814

.

.

The Commercial and Financial Chronicle

.

C4lp)

W.

R.

Grace

elected
Mr.

News About Banks

on' the

NEW

OFFICERS, ETC.

with

Bankers

and

REVISED

in

CAPITALIZATIONS

the

The First National City Bank of

Division

announced

Office, 159-17
Queens, N. Y.

reassign¬

its

of

a

National

v

officers.

Burton

Jamaica

'' •••'

i

Total

Deposits
Cash and due from

District which includes the states
of

Colorado, Iowa, Kansas, Minne¬
sota, Missouri, Montana, Nebraska,
North Dakota, South Dakota and
Wyoming'.
Richard E. Thomas,
Vice-President,
formerly
in
charge of this District, has been

40,494,671

J.

S.

22,358,940

&

.

13,346,935

discounts

Undivided

profits—

"■

.i

The

,

5,457,156

the

Chemicals, Metals and Manu¬
facturing District to the IndianaMichigan- District where he will

*£

' i.-.

'

1,651.072
^

•

.

Rahmer, Vice-President, who con¬
tinues to supervise this District
Kentucky-Ohio

,

Recent
tional

the

as

promotions

dent

in

the

Na¬

include

Division

pointment

the

Vice-Presi¬

the

of

following officials:
Sterling Bunnell, E. Newton
Cutler, Jr., Robert G. Fuller, Rob¬
ert L. Hoguet and Frederick C.
Windisch, all formerly VicePresidents.
Newly elected VicePresidents
include
Stephen
C.
C.

investment

1,624,613

portfolio.

of

,

j. Xtie Firsj;

ft

~

.

,.7

Bank

National City Bank^of

F.

Post,

Jr.

and

Eldon

The Annual

ft

held
A

R.

in

Singapore*

Shaw House
will

be

the

to

located

at

Orchard Road. It

on

bank's

branch, office

or

"ft

The

be

75th

overseas

affiliate.

ft

ft

•.

;

/

as

an

dent and of Leslie R. De Nike and
Edward A.

Farley, Jr.

Secretaries
Trust

of

Assistant

as

New York, are
by Horace C. Flanigan,

Mr.

Schor
He

1937.

joined

bank

in

appointed an As¬
sistant Manager in 1948, a Branch
Manager in 1951, and an Assistant
was

Secretary in 1952.

Charge of the

bank's office located at 37 Avenue

B, New York.
with

career

division.

cial
was

Bank's

coordinator of busi¬

as

New

Jan. 21

it

of

Commerce,

announced

was

' fit

ft

on

■'

*

Marine

Company

of

elected

\

the

•

Cur¬

official

gave

a

K.

Thompson, who will retire

April

1,

but

Director

and

Heroz

1938 and
man

in

it will

as

Chairman

as

rency*

/• >;•

•

.

*

;

: ft

elected

'■

Connecticut

The

•

i

■'

Richard

..its'

J.

ft

■

■

succeeds

Bank

Manchester

charter

tional

Chairman

of

Trust

title

and

Mr.

Gillies

has

been

an

of

The

to

that

ment

Citizens

the

'.«• "...

First

Cash

Dec.>31/58

was

active

in the

invest¬

In

•:

secu-

-

holdings

13,470,807

profits—

10,074,740

23,358,980
556,953

discounts

<fc

Undivided

27,022,041

THE

if:

ft

ft

FIFTH-THIRD

UNION

Dec.

-

Paterson,

N.

J.,

organization of
He

was

Total

1

-!■

U.

S.

Loars

organizer of

&

Undivided

Company,

114,014,220-114,285,048

discounts

154,279.376

profits—

5,444,917'

Tienhoven

van

Trust

have

appointment

an¬

of

G.

their

Rep¬
Argentina
and
as

for

ft

TIIE

*

Amphenol-Borg Electronics Corporation

ft

CORPORATION

TRUST

Deposits

was

appointed

an

CO.,

N.

Y.

The

Dec. 31/58 Sept. 24/58

$4,088,133

$3,804,133

608,353

327,279

1.G72.571

2,072,668

380,650

380,641

450,115

596,419

banks
S.

rity

Govt,

Undivided

tion of Amphenol

secu¬

holdings—

profits—

Assist¬

ft

undersigned acted

as

financial

con-

sultants in connection with the consolida¬

^

Cxsh and due from
U.

Farely joined the bank in

and The

Electronics Corporation

George W. Borg Corporation.

ft

ft

Branch

Manager in 1956. At
present, Mr. Farley is assigned to
the maiiu banking floor
of the
bank's head office, 44 Wall St.
Mr.

Flanigan also announced
the appointment of Alberta Irene
Hayes
as
an
assistant
branch
With

manager.

the

appointment

Miss

Trust

Hayes,
Manufacturers
Company now has a total of

27 women officers.

Miss
turers

Hayes
Trust

,

•

Company

with the merger of the
Trust
Company,
and

pointed

a

platform

Manufac¬

in

1950

Brooklyn
was

assistant

ap¬

in

1952 at the bank's Jamaica Office.
She
will
continue
with
her

present

duties,-at

the

The
New

National

Grace

York,

Jamaica




Bank

of

Jan. 19, announced

on

appointment of Joseph G. Burrough as Cashier. Mr. Burrough,
a

52-year-old native New Yorker,

has been with the Grace National
Bank for 34 years. He was named
an Assistant Cashier in
1936 and
an

Assistant

Vice-President

Hornblower

in

Weeks

&

1951.

-The

.

joined

158,256,122
4,603.995

'

York,

New

the

Company with the

*

76,393,511

secu¬

Banking

Schroder

and

resentative

Street."

367.987,671

337,825,580 332,726,957
85,446,002

Govt,

rity holdings—

was an

373,373,181

banks

as

later

resources.

Deposits

-I

Corporation

bank

also

Thomas

T.

Brekka

Trust

Officer

and

-a

p p o

i

n

te d

Assistant

as

John

M.

Bos-

BOSTON

•

PHILADELPHIA

NEW YORK
•

ROCKFORD

•

CHICAGO

PROVIDENCE
•

•

CHARLOTTE

•

DETROIT

PORTLAND
•

•

•

BANGOR

WORCESTER

•

CLEVELAND
•

"M

PEORIA

MEMPHIS

worth, Daniel G. Fitch and Frank
J.
McDonough as Assistant

EST. 1888

Cashiers.
«

Allen

S.

ft

f?

Rupley,

Vice-President

and

&.

Executive
Director

of

... ..... •.

•

CO.

31,.'58 June 30/58

Cash and due frcm

Uruguay.

Nike is assigned to the bank's
office located at Fifth Avenue and

TRUST

CINCINNATI,. OHIO

•

Schroder

Ilenry

Manu¬
in 1949.

801,001

i|«

by Waiter E. Kolb, Presi¬
ft

J.

,

'

with the First Na¬

of

1920, he

12,614,757

National

Company, Ridge-

Assistant Secretary.
elected Secretary.

bond business in New York

50,045,276

13,083,387

Govt,

S.

Dec..31/57

57,169,720

due from

and

wood, N. J., died Jan. 14. His age
was
79.
Mr. Board
started his
career

/

•

$62,056;&48 $54,495,765

;

—

:>

Bank

Ohio,

*

tfe

resources..-;-.

Deposits

rity

th^ Ridgewood Trust Company

officer

ap¬

For¬

AUGUSTA, GEORGIA

Total

Loans

Chairman

Board,

Bank and Trust

tional

and prior

been
new

GEORGIA RAILROAD BANK & TRUST CO.

Com¬

ft

ft

Z.

and assisted in the

of the bank since 1933,

has

Jan. 15.

on
ifc

U.

banking

the

'ifs-'";

Bank, 7 Cleveland,

and

Manchester, Conn., merged

ft

of

Gregory W. Spurr, who

elected

.

Wade

pointed Manager of the

announced

1

■

Company, Hartford, Conn.,

Frederick

week¬

a

Vice-Chair¬

1956.

,

ft

v

pany.

meeting of the bank's Board
of Directors. Mr. Gillies, who has
been
Executive
Vice-President,

a

of the

eign Department, Mervin B.

Midland

County, Nyack, N. Y. at

on

as

joined the bank in

was

,

be

now

continue

Committee.

Executive

Mr.

will

^France, President of Society Na¬

Rockland

r

the

Cleve¬

He will succeed John

land, Ohio.

■••7

+

of

Connecticut Bank and Trust Com¬

.

been

has

of

Bank,

dent.

De

of

Director of the

a

Bank

York,

Total resources-/—

1951 and.

'

end

Major-General George Olmstead
has been elected

appointed an Assistant
Manager in 1955. At present, Mr.

ant

/

Gillies

Board.

ft

ft

ft

was

Mr.

R.

Officer

Commerce

banks

W.

was

committee.

credit

Bronx

merger of the two banks

18th

Elliott

development of the commer¬
banking division, and also
appointed a member of the

ness

National

facturers Trust
He

ft

of

Vice-President, succeeds

1946, and joined

in

Bank

began his banking

the

election

President of the

banking

nounced

Mr. De Nike

the

was

Trust

At present, Mr.

Schor is Officer in

744,380.

Executive

Union

stockholders at the prompt action
of the Comptroller of the Cur¬

under

to

715,750

was

Chief

ft

if!

of the Board of Directors and the

pany,

from

man,

known, Edward L. Clifford, Presi¬
dent, expressed the gratification

shares

ft

s>

Bank,

and The

Jan.

pass¬

Heroz, Vice-Chair¬
elected Chairman and

Speaking for Worcester County
National

Trust

of

as

«

adjourned special meeting
originally called for Jan. 2.

shareholders of record

the

Industrial

the

dividend

the

and

Hugh R. Chace, Vice-President of
the Bank of New York, as head of

Manufacturers

Chairman of the Board.

the

savipgs

a

R.

George

the

at

in

"

in Washington

formally declared at the or¬
ganizational meeting of the Board
immediately following the share¬
holders' meeting, Subject to the
approval of the Comptroller of
the Currency, this stock dividend
will
be
paid
February 20,
to

■■■

Company,

announced

15.

increase

and

Company, Worcester, Mass.,

21, and will increase outstanding
ft

Announced

Mr. Chace

of
George
Assistant Vice-Presi¬

Trust

,

new

reserves.

■

Comptroller

'

Averett,

appointments

Schor

"

.

of

use

Under the

system, sav¬
ings customers receive receipts
similar to the ones given check¬
ing-account depositors. '
/

National Bank Charter ratified by
stockholders of Worcester County

was

National

-v-

■

Jan.

on

shareholders

Bank of IIawTaii.
«i!

exclusive of

of

to

approval, to the application for

Meet¬

capital stock
of the Bank by the declaration of
the special 4% stock dividend was
approved by a majority of the

a

••

Stockholders''

eliminates
book.

surplus
profits, combined
capital and surplus of the bank
as of Dec. 31, 1958 would be $10,000,000, and total capital funds
would be in excess of $11,000,000

rency

-1"1"

:!!

ing of National Bank of West¬
chester, White Plains, N. Y., was

ft

director of the Bishop

/■'

*

the

shares

transfer

Office

.

offer

of

*

:> M. A..
Cancelliere, President of
WPNB, predicts that within, a few
years, many banks; throughout the
state will adopt the system,, which

Adjusted to re¬
proceeds of the

gross
the additional

The
*

sale

ft

Shadyside

new

from undivided

value.

Vice-President, it was
14, by William H.
Moore, Chairman of the Board.
Mr. Davies recently resigned as

r-

Babylon,

given approval to in¬
Capital
Stock
from
consisting
of
57,375
shares of the par value of $10
each,
to $751,130 consisting of
75,113
shares of the same par

George T. Davies has joined the

•

Babylon,

its

crease

Wallingford.

New York announced that pn Jan.
/.
26 it will open a second/branch

of

20,
The
will

the

of

the

the
of

intended

an

was

from

Company,

Bank, McKeesport, Pa** is the first
banking office in Pennsylvania to
adopt the new method: of "No
Passbook Savings Accounts."

4.

capital funds.

sale

ft

new

Jan.

Trust

and

Western Pennsylvania National

one-half

on

Assistant

Abernethy,

*

The

capital stock is to be added

new

York,

flect

were

Cullen,
John E. Hardy, Wesley Simmons,
William
F.
Dralle,
Edward
A.
Murphy,
Daniel B.
Phelan, L.

a

National

New

one*

and

termination

Proceeds

Kent, Jr., John H. Muller and
Klitgord as Directors.

N. Y.,

six

R.

Bank

announcement by Frank R. Den¬
ton, Vice-Chairman.

unsubscribed shares

any

Feb.

on

Otton

ft

of

rate

each

Mr.

1929

In

.ft.'

#

Pittsburgh,
Pa.,
has
been
ap¬
pointed Assistant Vice-President
and
Manager of the bank's
Charleroi Office according to an

Bank

group
headed by
Boston
Corporation

the

at

Chair¬

J.

-

the

purchase
-

Lafayette

Brooklyn,

%

John

is

A

1959.

First

announced the election of William

announced Jan.

*

7

*

■

at

for

to

Assistant Vice-

Thomas

were

as

ft

Mass.,

•

President.

ft

Vice-President of the Mellon Na¬
tional

sj:

■

National

shares held of record

Vanderveer,

the

of

Boston,

share

ft

,

George J. Gross.

was

T.

of

man

Mr. Henne¬

Appointed Assistant Vice-Presi¬

York,

York,

Bank

Kaestner,
corporate
trust; Herman A. Streller, opera¬
tions; and Fred G. O. Wernet,
personal trust.

.

the

Appropriations

ft

"

ft

.

'

T.

offering the
holders of its outstanding capital
stock rights to subscribe for 40,000 additional shares at $38 per

Elected p Senior Vice-President
Pennsylvania Exchange Bank,

Milton

W.

-

of

$573,750

Advanced from

Abbett

is

Vice-Presi¬
of

■#.' '

National Bank, serv¬

Cashier.

became
1

'

Vice-President

Rockland-Atlas

share
ft

Edward

its

as

Board

an¬

Dudan, Vice-President and Treas¬
urer; Bradford M. Johnson, Vice-

R.

and

member

a

and

follows:

as

Executive

bank's

were

Secretary; Richard B. Barnett, Senior Vice-President; Peter

Finan¬

1955

„

the

ing

and

Committee.

promotion of

nomics Department; and Robert P.
Graham (Transportation Depart¬

^

nounced

Lovatt,

of

elected

the Citizens

President & Trust Officer.

Chief

Bank, New York,
the

W.

members

staff

Executive

an

Executive

Finance

.

President to Vice-President

dents

in

sibilities. He is

is in charge of personnel ad¬

Frank

as

and

Officer

presently

International Banking Department
of Bankers Trust Company, New

.V..

dur¬
years

of

Other

official

dent with broad corporate respon¬

New

*1*

Eyre (Illinois-Wisconsin District);
Henry Mueller (formerly Cen¬
tral Atlantic District) in the Eco¬
P.

ment).

Grace

1948.

elected

Vice-President

ministration.

ap¬

Senior

to

-

He has been

Treasurer

& Co. in
was

ft

Hanover

announced

man

be associated with Mr. Clifford D.

well

City, associated with Halsey Stu¬
art and Company.

'•

He

22,459,312

Harry P. Barrand, Jr., Craig S.
assigned to one of First National Bartlett and John B. Henneman
Senior
City's
Vice-Presidents.
All
largest
New York
City to
branches
at
Lexington
Avenue were formerly Vice-Presidents.
and 42nd Street.
; "
Mr.
Barrand
is
in charge
of
William F. Cordner, Vice-Presi¬ Hanover's foreign
division.
Mr.
dent, has been transferred from Bartlett
administers
the
bank's

as

the

of New York

secu¬

holdings

Loans

has

6,024,863

v.

Govt,

rity

38,094,634
y

banks

head of the Middle Western

Sept. 24/58

$44,379,497 $45,027,680

resources

i

District.:

of

Company.

became

cial

CO., NEW YORK

Dec. 31/58

•:

-

Avenue,

•1 •:•*'"' >•';. •

UNDERWRITERS TRUST

J.

Lee, Vice-President,
has
been
reassigned
from
the
Indiana-Michigan District to be¬
come

been

charge of Grace offices in San

Grace

several

has

Francisco and in Central America
and

.

staff

National Bank

BRANCHES

of

Co.,

ing the early part of his 42

NEW

ment

&

Director.

Rupley served for about 10

years

CONSOLIDATIONS

New York

a

21

v.v.v • -.v.-.-.-.-.-.-.-.-.-.-.*.-.*

.

.

.

.

.

o.

The Commercial and Financial Chronicle

(418)

22

Another aspect

Continued from first page

paid off. Meanwhile, rent control has often added its in¬
tending to induce neglect of exist¬
ing structures and the
slums.
How Ill-Housed?

-third of the

people are now or ever have
Roosevelt once proclaimed
much gusto, depends, naturally, upon the standards

Whether

one

been "ill-housed," as Franklin
with

that there

can

be

no

doubt. Even

more

in

Continued

it is not

so

or

.

It is

likewise

which tend to

persuade the home
self with debt—as many of these
no

service to that home

a

fact that

programs

owner

'

"*

Before

few

a

getting

of

this

of

man

runneth

not

public expenditures

to

the

were

contrary,

economy

favorable

we

is

in world markets, intensifying
the

as

Market
gathers strength. Other free trade
areas are in various stages of forCommon

European

are

(d)

increase much this yeaj.
Increased overtime
oavalthough

ments

'

(a)

Increase

in

the

high-wage

front

mi

.

jng intentions and confidence.

ol'

It

could

prime importance in the 1957-58

back

Nondefense costs will be

memory

and that prodigal

needed to stimulate its normal

but little.

will

itself

reverse

contribute to recovery

hold at

high levels.

in

it did

as

prices remain

(5)

,

(4) Building construction should

...

for

1954,

-

(6)

Construction in Volume

high

and

Residential construction with what
may be regarded

and downs with general business conditions
proceeding at a vigorous rate ever since the

end of World War II.

Of course, there was a
backlog to
fill, and the population has been increasing rapidly. It may
well be doubted, however, whether a more
rapid rate of

housing construction could be regarded as wholesome in
the circumstances.
Throughout the period since 1946 the
people of the United States have been far
exceeding the
residential

construction

even

when

the

eliminated. In- point of fact,
the record of recent
years is not very far from double that
of 1929. Even in 1957 the
figure is higher than anv year
on record
except 1955 and 1956.
Of
ured

are

in

the

final

ference is that

ing

we

if the volume of such construction
is

1929. And

meas¬

that of

this

matter of cost and
price carries another
warning to the thoughtful. A house costing, say, $8,000 in
1929 would have cost over
$20,000 in 1957. It would be
one
thing to induce extraordinarily large home construc¬
tion by the rank and file if
they could get the houses at
cost

that did not overstrain the
financial

of

are

might

list

now

few

a

adverse

thoughts:
(1)
U;

we

V

Capital
capital

expenditure
expendituies

-

#

.

(2) Although business will be
generally at a high level, corpo-

profits in the aggregate are;
unlikely to fare as well.-The men who

run

the

country's manufac-

from 1929 to 1957 at less than
increase of more than

150% in the

struction.




case

100%, against
of residential

an

den^ m. stocks is best measured

Board

showed

that

That is a
with only

5.7 ratio in 1949 and

a

8.6 as recently as 1953. In other
words, we think almost 2 ,2 times

as much of stocks as we did five
competition; and they are not ex- years ago..
pecting any substantial increase
To illustrate how much confi-

many concerns look for stiff price

i

in either before

or

after tax prof-

that

"The

1959

may

long

t

„

,

}

rea-

and

loft-

preview, will seek

to paint big business—-not biff

labor—as the villain in the mflaBusiness will be ac-

tlQn piece.

raising

prices

above

jncreased labor costs and of profit-

eering in defense contracts Banks
insurance

companies will be

a

speculative rise.

Finally, let's

suppose

run

from abroad

jjon

q£

free

gold

qujrements for the combined note
deposit liabilities of the FedReserve
System.
Or, that

eral

owners

of any substantial part of

frightened.

eign

countries

the

years

varies

more

have frequently

had wide swings

a

and

come

through

there is

the $8 bilheld by our

on

Treasury in excess of reserve re-

that the price-times-earnings ratio

the wage-cost spiral in opposite direction to earnings,
lasts, the harder it is to pass in- Thus, from 1942 to 1946 stock
creased costs on to the buyer. Inprices rose 100% while share earndustry almost certainly will oper- ings fell 32%. Then from 1946 to
as

Street Journal

American

outstanding feature of widely than „do earnings thema f u r t h e r
profit selves. Since 1939 prices for stocks
-

Liberal

really means in the stock
market, it is interesting to observe
dence

be

squeeze."

with

of the present session in m-

vestigations.

an(J

Quarters) earnings.
blgb ra%°\ c^TR?lin§

Conference

occur

ratio, that is the rate at which m- cf,arged with jacking up interest
vestois are willing-.to capitalize rafes and taking advantage of vetearning, power. At present the erans and 0fher borrowers of limtypical industrial stock commands ited means This is no climate for

equal to 20 times the latest

As

con¬

"

aVnua?

by the Wall Street Journal showed

rise

space

a price

way

the

free-wheeling in outer

die iree wneeiing in oulcr space,
The degree of investor confi-

not nearly so

are

of the

ordinary man; it is quite another to proceed in this
when the increase in such cost has far
outstripped the
rise in the costs in the
economic system
generally. Prob¬
ably the best index of prices generally available
places

the electronic and missile groups

optimistic about profits as are the
people
who have
been
buying
stocks. A survey of 189 manufacturers by the National Industrial

its in the first half of this year. A
similar survey of business leaders

resources

caring about price, whatever has
been going up
Drug and other
-prime growth stocks are at fabulous price-earnings'ratios; while

nrnh
prob-

rate

this

sonable promptness, we could wit-

want to buy, seemingly without most

ably will remain low, due to excess
capacity in many lines and
hlghcosts
^

in busi-

Confidence has much influ- ness a marked reversal in the
I'shall quote a sentence by market's attitude toward bonds as
a stock market analyst which I against stocks.
recently read: "Today most people
Or. again, let s soPP^
are utterly 'trend conscious,' They believe that the Congress spends

1958. *In-

now.

as

Should

tion.

es

ence-

really roll-

On the other side of the coin

the budget and to contain infla¬

„

Earnings and Stock

liess,

all-time record

an

quarter

^

In the stock market,

ads

estimated that the naoutput of goods and serv-

ices established

•

..

*

The Commerce Department

tional

Or suppose, contrary to present
expectation,
the
new
Congress
agrees with the President's view
that it is imperative to balance

,

park bench

help-wanted

turing companies
course

by the dollars put into it; it is several times

some

upon a

(6) Farm income may be somewhat lower. %

gen-

a

recently

natural ups
has been

of

perched

upon

upsetting.

would

burden

The Federal Reserve Board

studying the

tleman

money

be

drawback.

a

'

unsound

chain of

adjustments,which
The defense
be lightened, the
budget cut, and troops abroad
brought home. The composition of
foreign trade would be altered.
Most of all, it would alleviate ina

l'lationary pressures and substitute
some deflationary ones,
including
adding to unemployment.
Cerwin probably make more use of tainly we could expect an intensiits power this year — there may fication of world competition.

and

in 1959.

times

This would immediately

the West.
start

recession

20

Affect Stock Prices

(3) Inventory policy, which was
•

of

23; in 1937 it was 17 and

was

the automobile industry,
which is widely regarded as the
key to the general situation. Although consumers are recovering
from the shock of the recession, interest in new cars has not snapped
ing

and

volume

1946

does not make very cheerful read-

national

cut

ratio

recent

an

occ"r some rather abrupt changes
a
reversals.
. >r

1929

The

earnings for Standard & Poor's in-;
dustrials is one of the highest on
record. TL a a a
The corresponding R1 cfL in
**^#1AU/I
a n rl "i n rf high

Other Influences Which Could

economic

the

(5) Democratic Congress will be
in favor of business expansion to
ease
unemployment.
We cannot
impress the dangers of inflation

effect of price changes

the mark.

ingre¬

order.

,

12-month basis have acdeclined by 18%. Stocks
try to peer ahead and forecastcoming earnings, and in doing so
they almost invariably overshoot
on a

tually

security.
(b) Increase in State and Local expenditures.

(c)

big

a

price has risen by 37%, yet earn-

ings

expenditures

for

of

while hardly likely, the probhshed by the University of Michi- ]em of German unification could
gan* This is the latest survey of be settled. Should this occur, it
a sel4es, begun in 1952, 011 con- would go far toward liquidating
sumer attitudes as to future buy- the cold war between the East and

Government spending will
n
■

bottom

interesting studY ha? been Pub"

iinpm-

%•

~

of

On

(4)

nlovment will remain

be w
higher,

the

at

were

and industrial stocks
selling around 12 times earnings of the last four quarters. Since,
then the average industrial stock;

dient.

Cost of living should not

of-

illustration

recent

most

ihe highest-cost nation, chiefly in 1929 19V2.

becayse

growth. But the facts do not support any such supposition.
One would also suppose that the man who is
expected to
assume
ownership of his home was relatively free of debt,
and quite able to take on the
charges incident to the
ownership of his home. Again, the facts are of a different

as

up

were

downswing

mation, the Latin-American Trade

(ej

past and

housing construction had been Jagging since the

time 1949

were

likely to be increasing competition among nations for the disposal of their goods

(b) Record savings.

acquaint themselves with the facts before they go over¬
support of these various housing measures now
proposed—or for that matter even of the more moderate
that

the

is

Higher disposable income.
Signer disposable income

(a)

do—definitely

One would suppose

The

(1) Consumer expenditures for Area, the Pan-Arab and the African.
They all portend IT! OTP commore f'OlTl —
^00(is cHlCi SOIVlCCS
^ Pfl n
H
11
rise of 3%; to 4% over 1958.
petition to come. Meanwhile, we

board in

now.

:

the confidence factor is the \expe-.
rience since October, 1957.
Then

•

to

doubtless would like to have

it

which

first:

ones

programs

the

seriously into a
we might list

factors

taking

year,

It would be well if the rank and file took the trouble

in

the

expected will affect the

who is

wanted

way ahead. So, by the
rolled around earnings

There

(3)

discussion of stocks

supposed to be
them. Nor do we believe it a wholesome thing
to make so large a part of the
citizenry recipients of hous¬
ing largesse. The Lord knows we have enough of that in
many other directions already.

has

-

True, there was a postwar boom
in earnings, but the market in.
1946, at 23 times earnings had dis¬
counted
better ~ earnings : a
long

ate at a high break-even point,
Actually, corporate profits have
been tending downward since 1950.

-

Economic Background for 1959

served by

schemes that the President

postwar boom would boost

>v

r*

.

and dearer.

scarcer

to overload him¬

owner

a

earnings of corporations.

v

for this type of security might be

many

another.

inspired by the ending of the
and belief that lower taxes

and

Stock Market in 1959
/

■

things, too. that people need, and the people who need
them are usually taxpayers who are required to provide
the funds for these grandiose housing programs. The mere
fact that the cost of these schemes may not be felt in full
force for some months or even years to come does nothing
to alter the fact that the fiddler will require his fee at
time

5

page

confidence

That

earnings.

war

Business Outlook and the

get the better of our judgment. There are many other

are

times

220%, but stocks reacted by 22%.

other aspects of human affairs
wise to permit our emotions or our good will to
as

from

or

was

people of this country are wise they will uphold
opposition to these Democratic pro¬
posals—yes and even insist that the President himself be
less generous with public funds and public credit for
housing.T ;

certain is the fact

-

8 times

earnings. Yet by 1946
confidence had risen to a point
where investors were paying 23

very

But here

one

low and investors would pay only
7

the President in his

substantial number of people do not enjoy the
sort of housing they would like to have—any more than
they have other things of the sort and in the quantity they
desire—and housing is one of the more basic needs of
human beings. It is, therefore, not difficult to understand
how the paternalistically inclined among us are so ready
to support proposals for largesse in housing, and even less
difficult to understand how the provision of better housing
out of the public purse can be a popular political demand,
at least among those members of Congress who hail from
areas where the problem tends to be critical.
a

Just after

Pearl Harbor confidence was very

If the

housing; employed in the determination of inadequacy.
There are many, particularly in crowded urban areas, who
do not have the sort of housing that one could wish. Of
that

Those trends reflected big shifts

in investor confidence.

ernment underwritten.

of

by

4%.

paring such a figure with any prewar year or date. The
two figures are not even of the same order of magnitude.
Even as recently as 1950 the total of such debt came only
to a little more than $45 billion. And something slightly
less than $50 billion of the current mortgage debt is gov¬

creation of what is now termed

dropped 22% although

and actually dipped

stagnated

family houses had reached the staggering total
about $115 billion. Of course, there is no point in com¬

of

fluence to other factors

Thursday, January 22, 1959

.

earnings shot upward and gained
220%.
Again from 1949 to 1952
stocks rose 94% although
earnings

to four

one

.

1949 stocks

of this situation which should give the

government pause is the rapid rise in mortgage debt on
small homes. By the end of September of last year (the
latest figure readily available) outstanding mortgages on

We See It

As

.

the

$8

or

billion

$9

worth

of

shares held abroad be-

Nationals of forwho
hold
our

stocks do not have to pay capital

gains

taxes.

Their

decisions .to

buy, sell or switch can be independent of tax considerations,
;

Summary
(1) The outlook for business on

Volume

the

189

whole

few

Number

is

5814

.

There

good.

The Commercial and Financial Chronicle

.

.

are

sanction

will
probably earn
perhaps many of the
goods companies will
their position.

consumer

improve

(3) The economy lacks the dy¬
namism accruing from expansion
of capital goods.
have

picture.

,

economy
a

wait for

to

(5)

^

v

.

In

(6)

1950

firm went

our

deflated.

stocks

at that time

bonds

on

stocks
'

tors

and

on

(8) A 10% increase in dividends
year for the next six years
would be required to attain the

each

stocks

on

available upon bonds.

now

;

Money,

besi

riod

can

God

I

would
same

have floored

■' '

while

doubled

the

living index is

(13) Ordinarily
flation
it

think of in¬

we

bullish factor

only if
helps to improve earnings divi¬
as

a

1616

Walnut

Street

to

The inflation

we

P. F. McKee

experiencing is largely in wages
governmental deficits; both
of which pose a threat to ability
and

F.

(15)

Of

$7.4

billion

lower

tax

billion, the

is

to construe this as

a

It

is

name

of

Service.

(16)

More

institutions

than

ever

they are not taxed.
(18)
Our* better
our

and

buy

before.

the

for

Of

of

these

at

some

shares

Edward

I.

we

Hagen

100%,
moon

as we

would

at 106 West

without
or not!

it,

as

been

sold,

matter

a

this

of

j

Therefore

advertisement

•

'

'»

'■

-

"

,

'

tr„,

'

Performer Boat Corporation

-

i|

which

in

the

I

especially in¬

am

the educational

$1

per

Research
Boston, New
Hampshire, is doing.
Here is a
humble organization which is try¬
ing to discover a means of pre¬
venting
people
from
"getting
tired" when working in factories,
of

New

hoimesj or stores.
As air-condi¬
tioning adds so much to the Wellbeing of people during the hot
weather, a -slight retarding of the
force of gravity in the factory
and home would do much to keep
"getting tired" at their jobs.

of DeHaven &

Crouter

&

-

Bodine,

Securities

Co.,

Mcllvaine

was

elected

Most
are

you

V

the

course,

ability

New duPont Branch
ST. PETERSBURG, Fla.—Fran-

regulate

to

gravity pull by a thermostat and cis I. duPont & Co, has opened
thus prevent people from getting an office at 218 Beach Drive,
tired has not yet been achieved. North, St. Petersburg, Fla., its 6th
Neither has a cure for cancer and office in Florida and its 72nd
scourges; but I can assure nationwide. The office is headed
readers all these

are

the

on

way.

by T. Ray Gaither and Samuel T.

Messner, Jr.

W. J. Stoutenburgh Opens
William J.

engaging in

Columbine Adds to Staff

Stoutenburgh, Jr. is
securities business

(Special to The Financial Chronicle)

a

Colo.—Mel vin E

DENVER,

«ey acquire a membership in the liam A.Alfred O. Primock, J. E.
York.qty. Mr, Stoutenlmrjtti,- ONeU^ Rutkofsky and Wil
will
New

Stock

York

Thompson have been added to the
of
Columbine
Securities

Exchange.

staff

MT.

VERNON,

111.

—

Fusz-

Schmelzle & Co., Inc., has opened a
branch office at 1123 West Broad¬
way

under

the

of

management

A

Martin Annunziata Opens
MT.

Fiske Place.

ANCHORAGE, Alaska

.

r

or

as

a

solicitation

The

no

A

-

* orms
oecs.
Warren Coleman is engaging in

Paul

Nichols has opened offices at 603
East Fifth Avenue to engage in a

sell

business

.

Upens in Anchorage

to

VERNON, N. Y. —Martin
is conducting a secu¬
from offices at 6

Annunziata
rities

Edward E' Hawklns^

17th Street.

Corp., 621

a

securities business from offices
New York

at 729 Seventh Avenue,

City,

under

Coleman

the

firm

Securities

name

have

Even

INCORPORATED

we

illnesses
getting over¬
physician will tell

and

many

-—'i

■

circumstances to be construed as an offer

of an offer to buy any of these

securities.

offering is made only by the prospectus.

NEW ISSUE

650,000 Shares

Ponce de Leon

Trotting Association, Inc.
Common Stock

We never "catch cold"
rested and healthy

are

sleep and diet.
shopping is a tiresome chore.
proper

Price $1.50 per

Share

Copies of the prospectus will be furnished upon
by the selling group manager,

request

Greenfield & Co., Inc.

Think how the stores where grav¬

54 Wall Street

New York 5,

N. Y.

ity* could be retarded would get
the

HAnover 2-4890
January

3 7,

1959




Moreover,
the
stores would be able to regulate
patronage!

this gravity pull by a

thermostat,
letting it jbe "natural" in the morn-

GREENFIELD & CO., INC.

of

Company,

-

caused by

Every

this.

when
and

colds

now

tired.

CO.

to

the Board of Governors to serve
until 1960, and the following were
elected Governors to serve until
1961: Harry L. Heffelfinger of

Getting: Overtired Is Dangerous

Share

R. A. HOLMAN &

Webb

Gravity

(

at

Vice-President;

the U. S. Think how sales of all Trust Co. and Mr. Wenzel.
kinds would increase if, upon
,

work

; manual workers and mothers from

Common Stock

Co.,

Philadelphia
Mr.

conclude

Tliis announcement is under

terested

v

.

I.

&

Treasurer and Warren V. Musser

.

record.

300,000 Shares
-

me

Fusz Schmelzle Branch

bles.

rities business from offices at 5475

Monica Boulevard.

Wright, III

Francis

of

of

;

D.

Wenzel

William A.

Increasing Sales

making of rockets, missiles, and
all
"sputniks" or "luniks." Its securities business under the firm
regulation could also render par- name of Paul Nichols Securities
tial relief to the 10,000,000 U. S. Co.
citizens who suffer from arthritis,
....
bursitis, or other rheumatic trou-

name

ANGELES, Calif.—Agnes
Bange is engaging in a secu¬

Santa

Regulation

S.

Albert

R.

Townsend,

will not discover the solution be-

(Special to The Financial Chronicle)

in¬

profits.

,wanted to

feverishly working on this
problem. The U. S. Defense Department is hoping that Russia

LOS

W.

to

the
year

duPont

onT wants from offices at 25 Broad Street,

now

Opens Inv. Office

having

only

Priced

no

regulated or partially insulated.
Certain
airplane companies are

was

■

,

u*

It is, however, very important
that the downpull of gravity be

v;:.'.-v

•7

.

known

Anti-Gravity Studies

1157

firm

Invest¬

Sixth Street under the firm

is

bonds

appears

nnlv

course

the

to

whether

Foundation

AH

all

magnetism.

thi*
+w

nossible

corporations

persistent effort of

or

1

of Investors Service Co.

over,

comes

With

it travels.

not

EUGENE, Oregon—Ray Brog- fore we do. A
partial insulation
is engaging in a securities
of gravity would revolutionize the

not therefore financ¬

stocks

electricity

how

r-ravitv

rise

the

and

and

engage

McKee

business from offices

ing the stocks in quantities to
supply the demand.
(19) Further proof of the pref¬
erence

where
or

do

We

don

tax laws prefer to bor¬

are

about.

electricity

see

bullish influ¬

Some
charitable
trusts
higher for stocks because

can pay

under

Mr.

Co.

&

.

now

little

offices

Ray Brogdpn Opens

(17)

row

Insurance

formerly with

hard

ence.

stocks

gravityTs
Gravity

from.

comes

to eliminate it

under

Kane

ment

sum

accounted

collections.

know vdiat

the power it possesses, we cannot

ROSEBURG, Oregon — Paulus
McKee is conducting a securi¬

Southeast

budget
of
for by

assumed

our

i^t

do

where it

from

Opens

ties business from offices

to continue dividend payments on
common stocks.

deficit of $12

past few months.

know

Secretary-Treasurer.

now

are

so

for

ensumg

MS'wavet b^fchgwiU1iK fete^^nx'ioTs TS&oi

dends.

(14)

of many strikes which
destructive both to good

by referring to
my own experience.
It is very
hard for any one to sell me anything—land, stocks, merchandise,

physical force that cannot yet be
retarded. We can insulate against
in a securities business.
Officers
heat or cold; we can shut off light
are
Edward A. McN.ulty, Presi¬
by pulling a window shade or clos¬
dent;
John F. Roe, SecretaryTreasurer,
and
M. - R. Brown, ing a blind; but retarding gravity
even 10%
has thus far been imAssistant
at

A.

Let

-Harnessing Gravity

novw
or

Development

of value.

measures

■

.

Inc. has been formed .with

serve

were:

Gravity, like electricity, will or even an idea, when I am tired. Samuel K. Phillips & Co.; Mr.
day be harnessed as a source ^ ^kis *s true of me, it should be Musser;
Thomas P. Stovell * of
of cheap power. It is true that we true of 75,000,000 other adults in Provident
Tradesmens Bank &

PHILADELPHIA, Pa.—Fidelity
and Research Co.,

up only 8%.
In the matter of inflation
dealing with mass psychol¬
ogy and this at the moment seems
to outweigh the usual guards and

(12)

Time

cause

offi-

elected to

Cers

where

know

we are

Other

some

Fidelity Developm't Opens

of

cost

expired.

Babson

W.

Roger

been

have

in the

time it gives me ah op¬

■...

In the last five years in¬
dustrial stock prices have more

term

&

Inc., Secretary.

in

Africa,

At

me:

whose

of the gravity pull would do much
for industrial peace.
Fatigue is

Zam¬

River

Cd>.

Goldman,

the great enemy of man.

I

was

say to you that I most
positively have a continuing faith
in the long-term future of Amer¬
ica, of American industry,' arid of
American equities.
We have al¬
ways solved our problems in this
country.
*<
' V•' :

(11)

than

the

Sachs

Gravity Research Foundation. The

will

Gorge,

on

V

that investors should
be interested in the studies of the

are

greatest
illustration in

portunity to

(10) The stock market has al¬
ready discounted considerable in¬

,*'!

stocks
thank

the

rently.

■

Falls, N. Y.
The

stronger convic¬
go higher.
C

a

believe

basic

Co. at Niagara

Kariba

succeeds

studies will prove this. I further
believe that "getting tired" is a

Power

.

branches of the Congress concur¬

flation.

dack

Jan.

Wright

T/eiffhtnn

would

for the Adiron¬

than

more

16. Mr.

L eight on H.
Mcllvaine
of

workers did not "get tired"
the latter part of the day.

when I worked

only asked
to discuss security prices in 1959.
An attempt to cover a longer pe¬

-

■

suspect

becomes

I

interest rates and
inflation will almost certainly be
subjects of Congressional investi¬
gation this year maybe by both
(9)

.

the world is at

tion

those

as

,

of my

one

and

3.4%.-

.

.1

goes.

point to lower stock
prices than to higher levels. How¬
ever,
there is a mighty factor
which
could
outweigh all the
other evidence, that is, distrust of
our dollar. If this thinking spreads

(7) High grade bonds now yield
and high grade stocks only

income

got

of them

more

6.2%.

4.4%

same

it

so,

I

din¬

sociation

feels tired.

everyone

meet¬

and

of the As¬

total-efficiency of every plant
naturally speed up if the
during

•

Numerically I dare say)

enough.

common

I

and

ner

Everyone knows the. force of ing and decreasing its bull togravity. The baby learns it.when ward the end of the day when

We have enumerated many fac¬

yields

ing

;

Congressional; m.ai;n lessons

the

be

tion at the
annual

will discover the solution to this before the Russians do.

we

battle for the future of the dollar;

for high grade

were

2.64%

The

will

PHILADELPHIA, Pa.—Spencer
Wright, III, of Wright, Wood &
Co., was elected president of the
Philadelphia Securities AssociaD.

The writer calls attention to the educational work

»

year

record that bonds seemed inflated
and

\

into stocks. The big struggle for
the next six months and maybe a

"'j'isi-

ments.

Elects Officers

which the Gravity Research Foundation, New Boston, N. H.,
is doing, and
reports that our U. S. Defense Department hopes

; - *

-

fore buying their normal require¬

phi,a-Secs-

BABSON

direction.

.

;

W.

applications is, according to Mr. Babson, the greatest coming
invention.

Many prefer convertible bonds or
bonds with warrants attached giv¬
he first falls
to the .floor;
the
ing a future option upon a sliee
childiearns it when he slides
of the equity.
'
;
down the stair
(22) There is a noticeable flight
from
bonds
(really the dollar) banister; and

of our eastern rail¬
sick and are not there¬

are

another

in

ROGER

The harnessing of gravity, the only known
physical force that
stilt cannot he retarded, and its possible peacetime and defense

.

Some

roads

result

same

A
consumption goods
is not a sturdy base for

bull market.

By

,

clearer

a

The Greatest Coming Invention

/
:v;'; •,■
(21)
Some of our
insurance
companies are reaching for the

In the hard-goods lines we

(4)

shall

legal

variable

stocks. '

,

;;

of

This preference Of the in¬
surance
companies is
not
due
alpne to views of management.
The companies are having diffi¬
culty in competing for pension
plans with plans that are admin¬
istered by trustees who are not
held
to
s m a 11
r percentages -of

drugs
and

secure

sale

(20)

The tobaccos

do better than 1958.

and

the

for

annuities.

(2) The electric utilities, tele¬
phones and most gas producing
and distributing corporations will

more

companies to

surance

a

laggards.

23

(419)

ROBERT L. FERMAN & CO., INC-

37 Wall Street

Ainsley Bldg., Miami 22, Florida

New York 5, N. Y.

149 Broadway, New York 5, N. Y.

24

The Commercial and Financial Chronicle

(420)

Business and Finance

.

.

Thursday, January 22, 1959

.

Speaks After the Turn of the Tear

from first

would tend to throw Government finances into the red.

page

these include:

Many

Continued

fall aid to education, labor law
revisions, civil rights, conservation—all forms of advanc¬

as well as
(2) defense spend¬
ing—for ships, planes, rockets, missiles, guns, munitions,
and ether developments—is now at a high level; the out¬
look is for greater, rather than less, defense spending in
the immediate future; (3) school enrollments continue to
increase demand for constructing more school facilities—
whether supported by local, state, or federal funds—in

ing

communities

the world, and the posture of our defense effort. India,
which has within its borders 40% of the uncommitted

and

people of the world and is the showcase of the democratic
experiment in Asia, grows more important as China
moves ahead. Congress must pass a loan and aid program

back

which

ing nation.

will

it

prevent

from

to
achieve self-sufficiency under its second five-year plan.
The President should be given the authority to use our
economic resources to wean away from Communism those
countries which show a disposition to leave that orbit
of influence. This proposal, which I offered in the last
Congress, failed by one vote. I intend to offer it again.
We must reformulate our aid programs to meet the
urgent needs of underdeveloped countries suffering from
overpopulation and capital starvation. In Latin America,
there is need for an inter-American agreement for sta¬
bilizing commodity prices and markets, for an interAmerican capital development bank, an increase in tech¬
nical assistance programs, and perhaps most important
of all, a change in our attitude on political relations,
especially in connection with the so-called dictators; our
attitude in diplomatic relations; and our attitude con¬
cerning economic relations.
On the domestic front,

the

failing

in

its

purpose

Congress is met with

new

host of economic problems.

a

The fears of a depression
which confronted the Congress last year have been re¬

placed to a great extent by concern over inflation and
the rising cost of living. Since the end of World War II
the cost of living has increased by 62%; and there are
signs that the economy has paused just long enough to
try another dizzy ascent. The Chairman of the Board of
Governors of the Federal Reserve System, upon return¬

ing from

trip abroad, noted that foreign businessmen
so firmly convinced of the great stability
of the American dollar. This thought compels us to exam¬
ine our fiscal and monetary policies. It promises to be
one of the most important challenges confronting
this
Congress. The Kennedy-Byrd-Payne Budget and Ac¬
counting bill which was passed last year should be of
some assistance* in this connection as soon as it is imple¬
were no

a

longer

mented.
Of

particular concern to the country also is the pattern
racketeering disclosed in the McClellan committee
hearings which calls for major changes in our labor laws.
This country needs an effective labor-management re¬
of

form law.

I

confident

am

that

the

partisanship which

killed the Kennedy-Ives bill in the House last Summer
—after it had passed the Senate by an 88 to 1 vote—will
not again be permitted to block this urgently needed

legislation. Despite the political perils, heated emotions
and powerful pressures which surround this subject, I
believe

effective

an

bi-partisan labor-management re¬
both Houses of Congress and become

form bill will pass

law in 1959—to the dismay of the Hoffas, The Sheffermans

be re-examined

Congress is to support the President in his efforts to hold
the

inflationary spiral which eats into the pocket-

books of young and old, rich and poor.
The third thesis concerns the domestic needs of

In this

a

grow¬

area

at home.
importance of a strong defense cannot be underes¬
timated. The President has achieved a balanced military
force to deter the outbreak of Communist aggression.
Our research and development, our advanced weaponry
programs, are progressing rapidly. The President must
have continuing support in this regard.
Although in the last Congress the bill which I spon¬
sored for the Administration to reorganize the command
channels of the Defense Department, commonly termed
the Reorganization Bill, was enacted, yet further revi¬
sions are necessary in defense development procedures
in order to maintain and build our defenses adequately.
I am re-introducing a bill to discard obsolete
procure¬
our progress

become

^

ment practices.

The essence of the bill provides for the
encouragement of what is known as the weapons, system
concept of procurement. Technical and Management Re¬
sponsibility under the concept are assigned to a major
prime contractor and delegated by him. The system has
been

very effective in reducing lead time, that is, the
from the conception of a military requirement to

time
the

production

calls

for

the operational hardware. The bill
specifications in military purchases,

of

simpler

incentives in the selection of contracts and the elimina¬
tion of renegotiation from incentive and fixed

price con¬
tracts.
It further provides lor flexibility in choosing
negotiation as well as formal advertising in military
purchases and will stimulate the supply of commercialtype products where suitable. " I hope that the Armed
Services Committee will give thorough consideration to
the proposal designed to speed up the job of procuring
advanced military weapons.
As a member of the Appropriations Committee, I have
always examined carefully proposed Government ex¬
penditures. It is essential this year that each expenditure
be weighed against other needs of the Government and
revenues

available.

I intend to do my

utmost to obtain

budget in balance and yet provide the needs of our
Government in an expanding, nation and an uncertain
world. We must weigh carefully the needs of national
a

defense

the

and

contribute to

our

for

as

to meet the

of the jet age; there is urgent need for

an

challenges

urban renewal

program for our metropolitan areas to meet present de¬
mands and to prevent future critical
shortages of homes

exploding population growth; and the existing
farm legislation must be replaced
by a solid program
designed to reduce our surpluses, to save our soil and
our

water for the years ahead.
Each of these items will call for
imagination,

for

needs

Government

the

If

services

and determination.

I

ingenuity

that Congress will be equal

am sure

HON. ALEXANDER WILEY
U. S. Senator from Wisconsin
The outlook for 1959 appears to be one of steady

im¬

provement in the economy—with "dark spots" of linger¬
ing unemployment and business lags in scattered areas.
As the 86th

Congress gets underway, big questions that

arise include:

What effect will Con¬

gressional action have

our

objectives of world

peace

tranquillity.

on

the

Or, will it

to

more

to be

serve

Initially, the

1960

objective:

"To

side

liberty

with

promote strength and
and opportunity."

The President's message was

lenge of highest

purpose

a

security,

side

by

chal¬

new

serving
prevent

peace,
war

dimension."

he said "we seek to
this

do

we

tain

vide

of
a

a

these skills.

We

must

.

our

is derived from
have supported

allies, whom we
through the Mutual

for

new

Leverett Saltonstall

budget despite the
spending and for tax cuts, which




is almost traditional.

on

the economy.

f

^

We

recognize, of course, that higher costs, today, are
not solely the result of inflation.
Ever-greater public
demand for "magic," push-button, automatic, labor-per¬
forming gadgets in houses, cars, offices—wherever people
work, play and live—also contributes to higher prices.
Economic Factors Affecting the 1959 Outlook

Despite inflation, scattered spots of unemployment and
business lags, and other troubles, however, we can look
forward to increased industrial output, stepped-up busi¬
ness activity, more consumer buying, a "back-to-work"
movement that will diminish but not completely elimi¬
nate unemployment: all in all, a brighter year ahead.
In summation, the outlook is that 1959 promises steady
economic improvement, barring, of course., unforeseen
calamity at home and abroad.

F. W. ACKERMAN
President, The Greyhound Corporation
There's
son's

a

widow

in

Eugene, Oregon, who visits her

family in San Francisco

month.. She travels

every

by bus.

optometrist in Rockford, Illinois, gets regular ship¬
ments of lenses by bus from his dis¬
tributor in Chicago.
mmmi
•?y
A high school in Birmingham, Ala¬
bama, charters buses for its football
team and band during the Fall.
And a retired couple visited the
Greyhound travel bureau in New
York last week to plan their three-

business

more

investments

will

'

Congress gets too free-spending,

These

people and many others,
report the future of the

best

likely

"hedge"
;

•

we can

By comparison, buses now carry 2*4 million pas¬
sengers; rails IV2 million; and airlines 1% million.
In
fact, Greyhound alone—operating coast-to-coast, borderto-border over a 100,000 mile route — last year moved
130 million passengers a total of 10 billion passenger
miles.
Greyhound's Scenicruiser Service and regular
buses

expect that

than

traveled

over

million miles

a

The

outlook

for

half-a-billion
a

day.

this

miles

in

1958—more

j

.

bus

exciting. Daily
intercity buses for
transportation as - railroads abandon their passengercarrying roles. As cities get closer by air, airports get
farther away from cities. Even now Greyhound provides
more

communities

must

depend

on

heart-of-town to heart-of-town service that matches
surpasses

air in some areas.

be moved

even

farther away from downtown; and super¬

highways, opening - or under construction, will substan¬

lion

ber

National

Product—will—as

dependent

upon our

it

should—remain

largely

private enterprise system.

Where

are

some

action which may

service

is

provided

by

transportation, buses furnish four
of

arrivals

and

a

or

1 I

competing form jof
five times the

num¬

departures, and at hours that suit

public convenience.
Buses,

will

too,

tests will be
the

Congressional Action Affecting Economy
What

or

Due to jets, airports wjll

tially shorten bus running times between cities.

outlay—flows back into economic channels for the
purchase of goods, services, payrolls and other expendi¬
tures. However, the real wealth of the nation—its Gross

.

business is

a wary eye On the veto threat.
', ■
recognize that Government expenditures play an
important, though not top, role in our economy. A sizable
portion—estimated at two-thirds of the current $80 bil¬

We

Security Program. Berlin, the Near
East, and the Far
East are areas in which we must
continue to be alert to
the ever-present danger of Communist
aggression
TTie President's second thesis that
"the material foun¬
dation of our national safety is a
strong and expanding
economy" rests squarely on the shoulders of
Congress.
The President will submit a balanced
many pressures

The task will be extremely difficult. Even if accom¬
plished initially, subsequent approval of supplemental
appropriations for departments of government to "round

in committees—with

a

deterrent strength

our

Wiley

Generally speaking, however, multi-billion dollar legis¬
lative proposals dropped into the;
hopper—perhaps some
as a result of
campaign promises—may well be reduced

i

In the effort to preserve
peace,

great part of

Alexander

President Eisenhower—as promised—will wield the veto.

that will pro¬
balanced defense over a
long

adverse effect

transport.

President

billion—remain balanced?

If

main¬

"

Budget for

by

against inflation of the future.

level of effort

period into the future.

Federal

recommended

Eisenhower—amounting to about $77

then

must be

strong in the skills of defense and
develop the hardware to make best
use

Federal Budget

new

attempt to decrease, inflationary pressures, for example,

at any place and in any
To

—

of

the

spending policies will, of course,
have repercussions elsewhere in the
economy. If it ap¬
pears that Congressional action will increase, rather than

gress and to the people.
About his first thesis, that of
pre¬

Inflation—A Thorn in Our Economic Side

Unfortunately, inflation will continue to be a "thorn
in our economic side." An all-out attack is continuously
necessary against this thief that steals away the value
of our dollars, diminishes savings, and generally has an

among

Congress is faced

out" the economic
year,
The scope of federal

to the Con¬

The 86th Congress, during its deliberation, will need to
carefully review our trade policies to improve, as pos¬
sible, our trading position. While there is a real need to
keep a watchful eye on the impact of foreign competition
on domestic
industries, we must, at the same time, en¬
courage trade with nations on a mutually beneficial basis.

intercity bus industry. They are
the millions that rely on
Greyhound and other bus companies
to get them where they want to go—
safely, comfortably, and on-time. To
JK. W. Ackerman
them, bus travel is a necessity.
Today there are some 25,000 buses
operated by 1,700 intercity bus companies. They rack
up 1.2 billion bus miles and carry 30% of all intercity
passengers, excluding private car travel. There are 40,000 communities where bus is the only form of public

stabilizing

a

participation in programs
for fiscal year 1960. In this
role, the
Congress will be setting an example

Size

dynamic State of the Union Message, President
Eisenhower outlined three fundamentals on which he
expects Congress to concentrate in support of his basic

munist bloc.

could

inflation?

factor?

Will

a

growing challenges
Euro¬
Com¬

from increased competition from our allies; from
market—a powerful economic force; and from the

month bus tour of the United States.

—good or bad—for the economy.

In

as

Economy

on

particularly the temperature of the
well as possible brush fire wars—will con¬
—

tinue to affect the national economy.
On the economic front, too, we face

econ¬

shot-in-the-arm?

a

acceleration

HON. LEVERETT SALTONSTALL
U. S. Senator from Massachusetts

affairs

"cold war"

.

Will it be

omy?

of Federal

that it brought us closer to

country.

An

with the task of determining the level

and domestic

programs.,

•*

'

is supported, and if Con¬
squarely meets the challenge of the State of the
Union Message, we can face the future with confidence.

show that it

alert to the problems of our times and

World

President's program

to the demands upon it. I
confidently predict that when
the record of the 86th Congress is
finally written it will
was

FHA loan

which

gress

An

our

the

across

our

regress."

instance, Hawaii will almost certainly
30th State; it is important to extend the
we are

or

Effect of World Affairs

overall national welfare and progress,
the President said, "If we do not progress, we shall

For

Airport Construction Act if

(1) housing—including possible change in

interest rates for GI

liberalization of housing regulations;

The

and their hoodlum associates.

challenges.

save

must

proposed areas studied with great restraint if

new

There are, of course, many other important legislative

for

of Federal spending

areas

more

exteriors.

change.

powerful.

Greater

picture windows

on

use

wheels.

New

engines

undergoing

New colors will brighten
of

glass

will

make

buses

Rides will be smoother and

of

the major fields of Congressional
affect the economy? Briefly, a few of

Continued

on

page

26

Volume

189

Number 5814




.

.

.

The Commercial and Financial Chronicle

(421)

i-MW.

MM
liii!

^§®Pi

w®N

:

'v.

■

-

■MB
■Ml

:

Rill
wmm

mmm
Ms.
,,

NMi

MN

w&&Wwmm

S/.f'tffy

Hi*

"So then U.S. Steel invested $770 million in us"
An American
soon
new

.

.

.

be

over

homes

.

baby is born

every

200 million. And
.

.

new

has gone

population

schools and hospitals

not to mention countless

No temporary

eight seconds—11,000

as our

setback

can

.

.

.

every

grows, our

new

day—4,000,000 a year. Our population will

production must

highways to

carry

grow.

We'll need millions of

75 million motor vehicles by 1970

appliances and conveniences that haven't even been invented yet!
stop the growing needs of our population. That's why

United States Steel
for tomorrow's

ahead with expenditures totaling $770 million to provide more and better steels

citizens. This is the

practical

way

that we've demonstrated

our

faith in the future.
USS is

a

registered trademark

United States Steel

25

26

(422)

Continued from page
and

quieter

metals and plastics will reduce the

new

will

is

be

they are many
transportation.

safer and today

even

times safer than other forms of

to continue its rise. Consumer confidence
strong. Studies in depth indicate retail
the overall 4% increase anticipated

expected

'•

sales should match

in the Gross National Product.

;
•

Scenicruiser Service buses have
washrooms, panoramic windows, air suspension ride and
air conditioning. You can board one in New York and
be in Chicago overnight, pausing only occasionally to eat
Now

Another factor is the sound inventory

Greyhound

and stretch.
You

travel

can

by

straight-through

cross-country,

position in most

the effect

service will double within five years.

porate resources needed for growth.. '

indication that the many services of
Greyhound and the intercity bus industry will continue
to provide a contribution daily to the nation's welfare.
Significantly, Greyhound still embraces the simple phi¬
losophy of its founders 45 years ago—"Faith in the future
of highway travel in America."
There

is

Favorable aspects can be found in the labor outlook
in

relation

ADAMS

S.

to

on

employee income

in business,

upturn

coupled with normal

in 1959's total
1958. The best

growth factors, indicates an increase
petroleum demand of at last 4% over
balance
of
product inventories in

peace

tribute

the

to

full

of

One

1959.

most

will

be

sustained gen-*

K. S. Adams

is becom¬

60s?

Corporation

almost

complete,

by general industry during the first quarter of
1959 and the beginning of a long-term period of healthy
economic growth.
Our operating

recovery

budgets
profit

and

projected

sales

and

have been established
accordingly.
'
>
Sun's projections revolve around
goals

the fact that its products, chemicals,
flexographic and. printing inks and

supplies,

textile
resins, industrial',
electric insulations, paints,

waxes,
industrial

finishes

specialties,

construction

and

sold

chiefly

to the
manufacturers of non-durable goods.
/

are

Because of the nature of this

downturn in chemical

Substantial gains

mar¬

ket, the.recovery from the recent re¬
cession by Sun and its competitors
has beeri extremely sharp.
Septem¬
ber, 1958 saw the reversal of the

Norman E. Alexander

were

industry sales.

made in the last quarter of 1953

that 1959 is expected to start with record demand for
chemical products that should continue throughout 1959.

so

For those interested in business
barometers, it is in¬
teresting to note the close relationship of the sales of
ink, one of Sun's major products, to the Gross National

Product.

A

plausible

reason

is the needs of the package

ing industry which was largely responsible for a dou¬
bling of ink sales between 1944 and 1949 and a redou¬
bling between 1949 and 1958. For each of the past five
years, ink sales have hovered around .5% of the GNP,
These sales indicated a general business
upturn which
was

reflected in the upward surge of business in the
final quarter of the year and the
projected 4% general
improvement which would bring the GNP to at least
$460 billion in 1959.
Sun's projections
of several

also based

are

other factors.

on

thorough study

a

Sales of many of our products

depend on the rate of industrial spending for plants and
equipment. As the year turns, this area of economic
activit}' has recovered substantially from the downward
spiral much more quickly than was
generally expected
by most economic prognosticators. Our studies indicate
that plant and equipment
expenditures will reach a
record

annual

rate

of

$33

billion

in

1959.

This

would

hasten complete
recovery for the capital goods industries
which were hit
extremely hard in the recent decline and
consquently increase demand for products on which we
nave

established market position. It is
interesting to
New Orders Indexes now show
real promise
of resumed economic growth.
Studies indicate that

note

an

that

may reach pre-recession peaks by mid

possible

exception

of

fabricated

they

-

metal

1959. with the
products

and

transportation equipment:
Looking at the retail sales prospects for other prod-




per

principal
whole. This is

as a

hour,

man

or
•

From

than

an

for

it will be the latter.

:

.

V'"'

.

brought
and

problem as
long-term
acute prob¬

■

President,
business

a

ago.

the

could

upset

which

the

West

easily

peace

present

now

and mutual assistance must continue

there seems nothing to indicate
lessening of this spending program.
So we must become adjusted to and accept willingly
the price which we must pay for freedom and peaceful

;:v-"'"v

are

year

time

any

of

by

which

and

the

possibility of

To

coexistence.

^ ,/ • ^

considerably brighter
With the sharpest
economic contraction in the past 20 years now a matter
of record, new highs for business activity in 1959 are
confidently predicted in many quar'
"
ters.
Current widespread optimism
is based to a significant degree on
projected developments in building
and general industry, two of Arm¬
strong's major markets.
While the economic evidence points
prospects

Baird

Bruce

any

all

these

burdens the people
yield in good spirit as they
compare their lot from every standpoint with the lot of
other peoples of the world and face up to the American
necessary

of this great country of ours

Arn^trong Cork Company

were

It

1959.

exists
officially.
It might be appropriate to inquire
what are the prospects of a reduction
in the present tax burden. The Gov¬
ernment will obviously have small
chance of a balanced budget so long
as spending for defense preparedness

-

■.

••

•

fore

the

to

situation

at

state

a

T

•

commerce

prosperous

be

Berlin

;

■

appears

prudent, however, to dis-^
count this by the effect of interna¬
tional complications which are

is it the beginning of the Golden

C. J. BACKSTRAND

'

/..

•

big fields of

our

soundly

a

would

slowing of the wage-price,

a

now

but

in most of

is

present indications, Sun's management believes

today than they

The management of Sun

anticipating

is

a

We believe the inflationary trend
during 1959 by increased

in 1928-29,

r

Chemical

Sun's

be

to

Time will tell.

recovery

ALEXANDER

history.

brief

unpleasant incident in the
histoiy of the nation's economy. The stage seems set
from the standpoint of wholesome and healthful activities

slow inventory buildup rather than rush buying,,
and general price stability.
The big question remains:
Is the 1959-60 era going to be a repeat of the inflationary

Sun Chemical Corporation

now

Chemical

been

a

General

The recession is

which Sun

on

have

to

somewhat

restrained

be

spiral,

of the most persistent prob¬
our
economy.
Restraint of inflationary forces
such as government expenditures,' inefficient lousinessoperations and unwarranted wage increases is essential
to avoid strangling of our nation's economy.
E.

continues

that of industry

as

production

one
lems of

NOEMAN

On the national level the recession of 1953

.

will

ing

President,

the

lem in the year ahead.

needed. Succeeding
widely varying price cuts, affecting
nearly half the nation's crude oil
production, have reduced crude
prices established two years ago.
more

are

threat to economic stability, rather

price increase since 1953,

and

'
'
indicators

stability.

BAIRD

Washington, D. C.

„

bringing runaway produccontrol and increasing the productivity

This increased productivity per man hour
reflected
in corporate profits and
financial

Inflation

although badly

more

BRUCE

President, National Savings and Trust Company,

hour.

per man

well

Inflation

areas.

should rise

However, the number of unemployed
non-agricultural industries, may remain at around 4,000,000 for the time being, a figure well above the prerecession level.
This is the result of the necessary job

its products.
There has been

i

most

in

try.

eral crude

in

during the year.

pressing problems is that for years
it has not received enough value for
no

involves gearing up to take full advantage of the
opportunities which lie immediately ahead, while avoid¬
ing the excesses that are born of boom periods. During
1959 intensive scrutiny of costs and vigorous
investiga-;
tion and cultivation of markets will again be in order
as companies lay plans to attain their share of the growth
that is widely predicted for the next decade.

Summing up, the man¬
agement looks for economic gains in most of the mar¬
kets it serves, the construction, printing and publishing,
packaging, electrical, chemical, petroleum, aircraft and
missile industries, and improvement in the textile indus¬

This should

industry's

the

anticipated

recovery

1959.

year

on cor¬

,

Studies indicate that employment generally

having- weathered a short but
storm, faces another formidable chalThe task that confronts all of us this

basing its 1959 operative plans.

for more satis¬
relationships in

improve prospects
factory cost-price

drain

'
major issues settled, it is expected that labor
for at least the first half of the' year - will con¬

These

relation to demands in several years

existed at year-end 1958.

as a

business,

economic

lenge in

With

tioh costs under

recent

severe

accomplished by industry in

Chairman, Phillips Petroleum Company
The

well

as

and

weie

■■■■?'■ American

the

problem of steadily increasing costs..
During 1958, several industries were plagued by strikes,
which are harmful to the general economy because of,

every

K.

to give a

expected

Of course, a more leisurely
is to travel during the day and stop off at previ¬
ously-arranged hotels at night.
Greyhound's fastest-growing service is the carrying
of package express shipments. It is expected that this
Greyhound, dozing en route.
way

-

Corrections have been made and
shipments are now generally being made from produc¬
tion and not from stock. Slight accumulations in inven¬

manufacturing areas.

tory to support increased sales are
further boost to the 1959 economy.

rock-bottom inventories in many
severely depressed in 1958,' including
machinery, office equipment and consume;* durable
goods industries, spell expanding opportunities for in¬
dustrial specialties designed to cut production line costs
and improve quality of the end product.
The packaging industry, which never broke stride in
1958, is expected to continue its steady growth this year,
more and more companies are recognizing the
urgency,
not only of offering the customer the product he wants
where he expect to find it, but also of improving the
attractiveness and convenience of the package.
that

areas

the

very

appears

weight of buses.
Buses

Rising output

ucts, we naturally expect consumer buying to continue
to follow the course of disposable personal income, which

24

f

abhorrence

of inflation

the

as

force

that

subvert

would

the basic institutions of America.

LESLIE

O.

BARNES

.

to

expansion

in

the

dollar

volume

conditions

boom

tions

facilities

to

made

in

the

tudes

and

spending

key

seek

unrealistic

wage

C. J. Backstrand

on

an

the

increases

in

several

employment, produc¬

current business

the production line if it is to achieve profitable

growth.
The building industry is likely to provide real strength
for the general economy

in

1959.

Expectations

the dollar volume of all construction will reach
level this year.

a

series

of

type

air

are
a

New home building has been increasing

in the past few months, and the first half of this year
should witness activity at about the rate attained in
recent months.
Thereafter, the outlook is dimmed by

prospective mortgage money limitations. Other areas of
strength include commercial, institutional and school
building, increases in which should more than offset a
projected decline in plant construction. An accelerating
pace of residential and commercial repair and moderni¬
zation can also be expected.
Anticipated building market developments suggest a
substantial demand for a wide variety of building ma¬
terials and flooring products and particularly for those
items that offer economy of installation and maintenance
as"well as distinctive design.

Airlines.

the

Forty

involved

previously

of

com¬

served

by

In 16 cities, a trunk car¬

replaced by

was

Airline.

The

Local Service

a

remaining 29

included

larger cities served by one or more
airlines.
In view of the fact that
of these

decisions

Leslie

majority

a

in the

came

part of 1958 and three
-of

O.

Barnes

latter

of tne "Press Release" type
new services

were

decision, the full implementation of these

has been carried
The

over

into 1959.

balance of the Civil

investigations, which

cover

Aeronautics Board's regional

the Middle West and Eastern

part of the

country, will probably
sively through 1959 and 1960.

be decided progres¬

These

proceedings have been characterized by an in¬
creasing number of larger cities seeking local air serv¬
ices for their short-haul and commuter air service needs
and a readiness on the part of many cities to

yield trunk

certification for

a

line service.

that

record

not

airline.

rier

awarded

were

certifications

munities

consumer atti¬
modest rise in

picture yields at "least two key
conclusions, namely, that a simple projection of the
recent recovery pattern is not supported by the facts
and that, since the individual company cannot rely on
being swept forward by a new business boom, it must,
depend on its own resourcefulness in the market place
and

this

for

Service

.these

Analysis of these and other fundamental considerations
the

need

Local

Resistance on the part of responsible
managements concerned with the longer-range implica¬

in

the Civil Aerq-

year

10

certifications

industries.

tions could, of course, result in lost
tion and income.

During the last

tional

anticipations indicate only a
for goods and services during

to

year

service throughout the country.
In
these
decisions
85
additional

coming
months.
Finally, the economic and political climate is
such that the leaders of organized labor may be em¬
boldened

cant

Regional Local Service Pro¬
ceedings set up to determine addi¬

past

thr^e years. Secondly, recent surveys of

Inc.

fifty-nine will probably be the most signifi¬
for the Local Service Airlines since the cer¬

tification of this group of air carriers by the Civil Aero¬
nautics Board in the latter part of the nineteen forties.

of

is not imminent.

Perhaps the most important of these
is the existence of adequate, and in
some instances, excessive, productive
capacity.
Indeed, another year or
two may be required for many indus¬
tries fully to digest the huge addi¬

Airlines,

Nineteen

nautics Board decided five of

of the nation's business during 1959,
several factors suggest that a return
of

President, Allegheny

more

effective and

useful Local Air¬

•*

The

haul

increasing emphasis of the trunk airlines on longoperations, as dictated by the recent competitive

certifications established between major markets
by the
Civil Aeronautics Board and the economics of the'
new
aircraft to be placed in service by the trunk carriers dur¬
ing the next several years, will undoubtedly incline an

increasing number of larger intermediate
to

the

Local

Service

Airlines

for

their

cities

to

regional

look

inter¬

city air services.
Concurrent

ings,

the

with

Civil

the

development

at

these

should

points

evaluation

Regional Local Service Proceed¬

Aeronautics

cities

95

should

retain

lead

to

Board

is

reassessing traffic

determine

to

their
a

whether

certification.

number

of

or

not

This

re-

suspensions

Continued

at

on page 28

v

*

Volume

189

Number

5814

.

.

.

The Commercial and Financial Chronicle

the

investment bankers of New York,

government oil agency.
The
drilling program will be financed
by Loeb Rhoades, but carried out
by a joint committee comprised

Jan. 19 that drilling

of representatives of both parties.

To Drill in
Carl

M.

announced

has
an

been

Loeb,
on

Argentina
Rhoades

initiated

on

&

Co.,

the first of

estimated sixty or more wells

to be drilled in tne Menuoza area

of

(423)

Argentina under
phase of its contract

the initial
with YPF,




The first two

drilling
rigs to be employed are already
in Mendoza.
The remaining five
will reach Argentina in the imme¬
diate future.

Multiply the

cans you see

of the output

buy in

of

cans.

Fed. Lead Banks Offer

>;

$100,000,000 of 4%%
due March 20, 1969, both

here by 2 billion—and it still falls short

more

than

40 billion cans—26 billion of which contain foods of almost every

imaginable variety.

and

bonds

will

be

cans

New

new

bonds

dated

The
redeem

offering

issues

through
John

the

T.

are

a

made.

both electrolytic and hot-dipped tin plate

.

.

.

NATIONAL

of

is

being

made

130

William

term

makes National Steel the nation's largest inde¬
of this material.

just

one

which National Steel

of

many

-

quality steels and steel products in

specializes. Another National Steel specialty
industry

through its five major divisions: Weirton Steel Company, Great
Lakes Steel

Corporation, Stran-Steel Corporation, Enamelstrip

Corporation, The Hanna Furnace Corporation.

STEEL CORPORATION,

with the assist¬
dealer

and

will

be

used

$140,000,000 of bonds

to

ma¬

borowings, and for lending

and its output

Tin plate is

proceeds

operations.

St.,

pendent

source

City,

nationwide

turing Feb. 2,1959, to repay short-

Banks' fiscal agent,

Knox,

a

banker group.

2, 1959.

The

York

ance

the

is service. A look-ahead service dedicated to all American

Through its Weirton Steel Company division, National Steel is

Weirton produces

100%

at

3%% bonds due Feb. 1,1960,

and

it takes ea<fh year to pack the myriad products we

leading supplier of the tin plate from which

Feb.

fered publicly on Jan. 20 $89,000,-

The actual yearly total in the U.S. alone:

offered

consolidated

The 12 Federal Land Banks of¬

seven

>

being

4%s of 1969 at 98xk%. These

$189,000,000 Bonds
000 of

The 3%s of 1960 are

non-callable.

27

GRANT BUILDING, PITTSBURGH, PA.

28

The Commercial and Financial Chronicle

(424)

Continued from page

Brunswick's

26

;

i

anticipating

unproductive points resulting in a substantial improve¬
ment

economics

the

in

Local Service

the

of

Airlines.

mid-1958, only three of the Local Service Air¬

Until

lines—Allegheny, Pacific and Mohawk—provided serv¬
ice with aircraft larger than the DC-3. West Coast and
Piedmont Airlines inaugurated services with F-27 air-1
part of 1958 and three other Local
Service Airlines—Bonanza, North Central and Ozark—
craft

in

have

latter

the

ordered

and

new

larger

aircraft

ucts in 1959.

With

Equipment Division is, therefore,
good increase in demand for its prod¬
>/;;
V;;-.

/TV

■

.

common market and foreign ex¬
stabilizing, Brunswick's International Division
and our various foreign subsidiaries are moving forward
on all fronts in an aggressive fashion.

third

a

President, R. II. Macy & Co., Inc.
I

would

say

that the outlook is good for both short-

and long-term prospects. I

of business is small in relation to our total,

Air Services

accept the premise that the spending
of the American family—the

department

being used more broadly each year by manufacturers of

in 1959 and eight of the 13

Local Service Airlines oper¬
ating equipment larger and more modern than the DC-3,
it is evident this segment of the industry has come of
age and will be of increasing importance to the national
air transport system.

B. E. BENSINGER

The

summary,

which had

a

is in

BASSETT

Brunswick-Balke-Collender

is

Company

in

President, Calumet & Hecla, Inc.

position of serving two
that are expanding
steadily — recreation and education.
For 1959, we anticipate a continua¬
tion of the growth trend in these
fields and consequently a very favor¬
of activity

closely

A

we pointed out that further declines
non-ferrous metal products could be qxpected during the first half of 1958.
Sales of copper, brass and aluminum
products are currently about 30%
higher than during the low months
of last Spring. For the whole year

ago

year

in shipments of

recreation,

our

interests are in¬
Bowling

.'///✓

/,

of 1959 we expect that brass mill
shipments will be in the range of
15% higher than 1958.

door and outdoor activities.
is

principal interest and this has
one of the strongest growth trends of
all major public activities.
Bowling
our

now

The
recent
trend
of
increasing
shipments of copper, brass and alu¬
minum
products has been due to
three major causes:
(1) Customers have shifted from
actively reducing inventories (first
half of 1958) to a position of ba'
ancing current purchases and sales,
thus holding inventories nearly con¬

counts more than 22 million ac-

tice

participants and the number is
increasing each year by about 12%

to
B.

E.

Bensinger

Added to the numerical in¬

14%.
is

crease

a

trend toward

fre¬

more

quent play by individual bowlers and
demand for

more

facilities, equipment and supplies.
bowling continues to expand under

Horace

Y.

Bassett

It is significant that

In 1958 when most other industries

adverse conditions.

in our general economy, the
bowling business was excellent. Many new lanes were
installed. Of these, Brunswick supplied the major pro¬
portion, and this trend is continuing into 1959. Our back¬
ing of orders for new lanes at the end of 1958 was higher
than at the end of 1957 so that we can anticipate higher
the

reflected

recession

volume in this

in the year

important category of our business than

just passed.
of the automatic

Introduction

pinsetter has added to

the growth trend of

bowling. The demand for pinsetters
derives, in part, from the conversion of old establish¬
ments to the modern automated game. But the combina¬
tion of demand

from

new

establishments and from the

modernization program is a very powerful force and our
orders for Brunswick pinsetters at the year-end were at
a

very

high level.

major participants in this game
only in the past few years and the potential is very great.
Brunswick is sponsoring a national TV program to en¬
courage women to bowl.
The construction in shopping
centers of recreation units centering around

bright, at¬
bowling establishments
bowling feasible and attractive as never before
for women. Air conditioning alone can and does extend
the bowling season even in the hot climates, where older
tradition virtually closed down bowling centers for a
period of three months. Moreover, there are substantial
areas
of the country, nobably New England and the
Southern States, where the "ten-pin" game is just be¬
ginning to take hold. If we apply to these areas the ratio
of population to bowling lanes which exists in the Middle
West, it is easy to foresee a demand for bowling equip¬
and

stant. Customers of the above indus¬
tries appear to feel that for the time
being mill products
will be available in future months as needed. There
is,

yet,

as

tial

air

conditioned

makes

ment that will tax

production capacity for years to

come.

subsidiary, Mac Gregor Sport Products, Inc., sup¬
plies equipment for outdoor recreational activities such
as golf,
baseball, football, tennis and other sports. In
1958 this phase of our business forged ahead against the
deterrent of some unemployment and a drop in personal
income. Now that the national economy is resuming its
upward trend, we foresee an acceleration in the longterm growth trend in our sporting goods business.
Its
future is bright indeed.
As to

education,

everyone seriously interested in the
country realizes the great shortage of ade¬
quate and modern school facilities. The high birth rate
our

will make this situation

increasingly acute.

improve the quality of our education,
to the fact that

a

very

large part of

is obsolete in terms of modern

we

our

If

we are

to

must face up

education plant

teaching techniques. The

demand for adequate school equipment is sure to mount
as

the pressure for new and better facilities forces

mu¬

nicipal and state authorities to meet their obligations to
the public.

Recently

facility

for

school

has

opened

furniture

in

a

new

Kalamazoo,

tory in the country and should keep
ahead of the parade from

point of view.
brand

production

Michigan.

an

us

for years to

come

engineering and productive

It is interesting to note that this school

plant is tooled up for the introduction of

new

significant increase in residen¬

a

line of pupil seating and cabinets for 1959.




upon

consumer

a

good

one

and
attitudes,
responds
promptly to changes in gen¬

business

conditions.

With

the

headed into a business up¬
the prospect for 1959 looks

economy

swing,
for retailers.

the economic recovery offers increased oppor¬
tunities for business, it also revives the danger of more

inflation. During the past decade, inflation has imposed
a

heavy burden

many groups. The retail industry has
constantly increasing costs, and lower
profit margins. All elements in the economy have a
common
interest in combating inflation. This calls for
sound economic practice, by government and
business,
and restraint by all.
on

felt the squeeze of

I believe that

during the forthcoming year department
management will devote much attention to prob¬
lems created by the rapid expansion of branch stores.
With an increasing share of our business and profits de¬

store

rived from branch store

of

profit improvement

efficient methods

operations, an important avenue
in the development of more
servicing of

is

of merchandise flow and

these branches.

Important developments in electronic data processing
on the horizon lor retailing. Electronics will play an

are

important role as an aid to retailers in solving many of
their record-keeping problems and to meet their needs
prompt analytical information. The development
problems, which are quite formidable, are being gradu¬
ally overcome. With the continuing tightness of the
clerical labor market, the possibilities from such equip¬
ment loom large.

for

construction.

Assuming

that

1959 will

be

more

a

favorable

year

for automobile sales than

1958, and that manufacturers,
will
continue
to
develop
further confidence in economic recovery, a
continuing rise
in sales of goods fabricated from
copper, its alloys, and
aluminum can be expected. However, a boom in these
wholesalers

and

retailers

and

other

1955

proportions is unlikely. A continuing upward trend

non-ferrous

metals

industries

of

1949

and

a renewal of capital
expendi¬
by business. This would provide, possibly by late
1959 or early 1960, an additional stimulus to non-ferrous

tures

metals.
We look for

stability in U.S. and world

ESKIL

near future. Demand for
copper by mills and
foundries in the United States and Canada will
probably
continue at the improved level reached in late 1958.

Some

easing

The
The year

I.

BJORK

Chairman

of

the

Board,
Light & Coke

Peoples Gas

1958

was one

/

Company

of continued expansion of facil¬

ities of the Peoples Gas System to better serve the needs
of the market area.
The Chicago and other midwest
served by the system began receiving additional
supplies of natural gas last December
as the result of a $65,000,000 expan¬
sion project of a subsidiary.

areas

This project of Natural

Gas Pipe¬
of America, one of
long-distance pipeline subsid¬

line

Company

two

iaries, added 185 million cubic feet
day to its delivery capac¬

of gas per

copper mar¬

kets in the

of

European demand is probable during
1959, but this trend should be reversed
later in the year. By the second half of 1959
it may well

This amount increases Natural
one-third.
The project included construction
of 513 miles of loop-line on five sec¬
ity.

Gas Pipeline's capacity by

the first half of

tions of the dual facilities of Natural

be

and

clear that world

consumption of refined copper will
have moved into a range
averaging 260,000 to 275,000
tons per month as reported
by the Copper Institute. This
will represent a higher level than reached in
previous

Gas Pipeline between

Fritch, Texas,

its northern terminus at

Joliet,

Illinois.
Tne

new

looping

increases

Eskil

the

I.

Bjork

daily aggregate pipeline gas delivery

peacetime economic recoveries. The world's
capacity to
new high levels

capacity of the Peoples Gas System from one billion 84

produce refined copper will also reach

million

in

1,000 Btu gas.
Peoples Gas will obtain about 72 million cubic feet of

1959.

Demand for forest products,
including lumber, hard¬
plywood and dimension stock has improved ma¬

wood

terially

levels

over

trend in

total

of

early

construction

in

1958.
1959

A

slightly
extend

could

rising
recent

gains. However, the top may have been reached on hous¬
ing starts, for the time being. Because of this, and be¬
cause

pect

of

increasing foreign competition,

that

hardwood

plywood

we

shipments

do not

will

ex¬

increase

further and may decline by the second half of the
year.
In summary, differences between the
recovery of 1959
and

that

of

1955

can

be

parisons. The

1955

mobiles, other

consumer

ventories,

and

pointed out by certain

recovery

com¬

dramatic, with auto¬

was

durables, housing, business in¬

plant and

equipment

outlays

all

mov¬

ing sharply upward together. These factors contributed
to

greatly stimulating sales of non-ferrous metals and

products and forest products. The present recovery, to
date, has been based largely on a slowly rising trend
of

Brunswick

This unquestionably is the most modern furniture fac¬

furniture

a

industry, being

our

dependent

1957.

While

(3) In the case of copper and brass items, customers
bought in anticipation of copper price increases which
were effected in
June, July and October.

Our

welfare of

"inventory fever."

no

There has been

(2)

in final sales will lead to

Women have become

tractive

fabri¬

of

incomes

like

their

cation is considerably improved over a year ago at this
time.

able reflection in our business.
In

non-ferrous metals and

for

outlook

The

an

enviable

areas

The

periods

of sales in

rather

Wheelock H. Bingham

and its outlook for '59.

The

cor¬

eral

H. Y.

"variety" of industries, it
might well be best to discuss the business of Brunswick
a

will

been well ahead of those for the
trend

President, The Brunswick-Balke-Collender Co,
Because Brunswick

—

responding

excellent year in 1959.

an

customer

Hence, I think I see
good business for department stores
in meeting the expanding needs of
an expanding population.
Currently and for the Fall seasonto-date department store sales have

Brunswick-Balke-Collender Com¬
record year in 1958, is projecting for
With additional plant capacity
acquired last year, we are in a position to meet a higher
demand anticipated for our products.
Continuity of
growth and profit is our watchword. Our prospects in
'59 appear very favorable.
In

store

continue to rise.

aircraft and missiles.

pany,

rea¬

power

but it is im¬

portant and we are pursuing it aggressively. We are now
expanding our plant in Virginia for the purpose. Our
know-how and techniques in plastics and metal are

in 1959.

have this view for two

First, there is the indication of an expanding pop¬
ulation, nationwide, for many years to come. Second, I
sons:

of interest—Defense. The volume

area

Thursday, January 22, 1959

.

WHEELOCK II. BINGHAM

I

the European

change

We have

.

_

operation

for

With the anticipated expansion of Local

School
a very

.

consumer

expenditures,

tacular increase in

a

significant, but not

housing, and

an

business inventories. The fact that there

tors of the economy yet to exert
covery

an

suggests that the recovery

that it may be sustainable well

spec¬

end to liquidation of
are

major

sec¬

impact in this

may

either stall,

through 1960. It is

re¬

or
our

feeling that the dynamic qualities of the American free
enterprise system
recovery

are

of such strength that the present

will carry through 1960.

to

about

one

billion 280

million

cubic feet

of

made it

day from the added supply. This new supply
expansion programs of the system have
possible for Peoples Gas to offer space heating

service

to

gas

per

and other recent

about

50,000

users

in

Chicago

twelve months.

„

in
t;.

the

last

.

Flow gas supplies from pipelines can be augmented
by peak day withdrawals of 500 million cubic feet from
underground storage reservoirs being operated by the
system. An increase in peak day storage withdrawals
from

430

million cubic feet to

the

500

million was

au¬

thorized by the FPC on

Oct. 27, 1958.
Work is underway to further expand underground
storage capacity by the development of the Mt. Simon
formation located below the Galesville sandstone

reser¬

voir presently in

operation at Herscher, Illinois.
During 1958 the Peoples Gas System arranged for a
gross amount of financing approximating $167,229,000

for construction of

expansion projects, refunding shortcorporate purposes. Of this amount,
$63,500,000 was in short-term loans primarily for financ¬
ing of expansion projects.
term loans and other

The remaining $103,729,000 was
permanently financed
through the sale of Peoples Gas capital stock and longterm securities of subsidiaries.

Of those proceeds, $55,000,000 of temporary financing during 1957 and $36,000,000 of 1958 temporary financing were retired.
After giving effect to the
borrowings and the sinking
fund retirements of bonds, the debt in the form of bonds
and

bank

loans

showed

a

net

increase

in

1958

of

$33,750,000.
A

pending expansion project is

a

proposal of Texas

Volume

189

Number 5814

Illinois

Natural

Gas

.

The Commercial and Financial Chronicle

.

.

Pipeline

Company,

second

the

long-distance pipeline of the Peoples Gas System to
increase its daily delivery capacity by 20 million cubic
feet of gas.

This project, estimated to cost about $4,000,-,
additional
engine of 2,000 horsepower capacity at each

000, would consist of the installation of one
compressor

of

eight compressor stations.
addition, Chicago District Pipeline Company, an¬
other subsidiary, has pending before the FPC a proposal
to construct another major gas line between Joliet and
In

Chicago.
In addition to these

pending projects subsidiary

com¬

panies will continue their efforts in 1959 to acquire addi¬
tional gas supplies in order to make more of this fuel
available to
Last

customers.

-(425)

is planned

with negotiations currently underway with a
oil company; not to supplant their own credit
card, but to supplement and bring an increased 30-40%

is increasingly obvious that

the modern businessman, it
his

personal credit must be clearly established before he
is given access to those 20,000 places of business which
have accepted as much as $25,000 on a single evening's
charge!
credit card business is, in

However, the

major
more

effect, simply

during

ever-widening array of goods and services
if it expects to remain in the vanguard of America's
expanding economy.
offer

■To

recently
Sheraton

the

credit

All-purpose

year.

four-company explora¬
tion and development group in which Peoples Produc¬
tion owns a 25% interest. Also during the past year the
group completed drilling activities to bring to twelve
the number of gas and oil wells completed by the group
since it began operations in 1954.
,
fReversal in December of the Memphis decision by the
United States Supreme Court restoring the traditional

In

the

that

consummated a transaction with the 50-hotel
chain, largest on the North American conti¬

two

million

with

figure

overall

an

Continued

needs

of the industry in its attempts to
consuming public.

hooker

GROWING

A

FOR

FUTURE

in

owned with Foote Mineral Company,

Consolidation with Shea Chemical

BOULDIN

decline

new

Corpora¬

generally

again

were at an all-time high for the year.
The
of power needs in the company's service area
again is at the rate experienced the

past several years—a rate which re¬
sulted in approximately doubling the
company's generating capacity in the

10-year period just passed.
of

the

1958

felt to

course,

recession

some

The ef¬

of

were,

in

extent

with

plant about to begin operations.

tion enlarges Hooker's base in phosphorus

business

and

Chemicals

New

chemicals—expansions elsewhere.

Plastics—introduced

successfully during the year provide addi¬

the first half of 1958, the company's gross and net reve¬

fects

In Canada—First full year

of operation for

Hooker Chemicals Limited, Canada's

chlorine-caustic soda plant west

tional

penetration into growing markets.

only
Center—$3,500,000 labora¬

Hooker Research

of Rockies.

design, to be oc-

tory of the most advanced

cupied early in 1959, planned for

Entry into Chemicals for Rocket and Missile

needed—our investment in the future.

as

Inc., jointly

HEF,

Propellants—Through

in

some

the

were not severe as
other sections of the nation.

decline

in general business ac¬
during the first half of 1958
did not change our long range plans.
On Jan. 1, 1959, Alabama Power
Company had under construction or
authorized hydro and steam electric

REVIEW

HIGHLIGHT

tivity

generating

Combining Hooker and Shea Fiscal Years Ended November 30

Net

exceeded

that

of

6,672,173

3,544,799

4,512,024

34,148,990

31,305,103

....

......

>

2.9 to 1

2.5 to 1

157,080,522

150,547,143

ratio

Gross plant

and equipment

.

96,762,326

96,921,445

Long-term debt

40,500,000

42,395,344

Shareholders'

88,227,904

84,676,581

7,304,576

7,302,262

$1.43

$1.50

Net

plant and equipment

equity

Industrial

1957.

Common shares

employment now exceeds employment in agriculture.
This is a continuing change in balance first established
Many types of industry are reactivating their interest
in establishing new plants in the South. This is indicated
by the kind of inquiries being received with increasing
frequency by our Industrial Development Department.

Dividends per common

share

1.00

1.00

Book value per common

share

11.39

10.91

Detailed Annual

Report, including an 8-year

financial summary of Hooker and companies acquired through consolidation,
Hooker Chemical Corporation, 26 Forty-seventh St., Niagara Falls, N. Y.

request. Please address Secretary,

will be sent on

BLOOMINGDALE

outstanding,

Earnings per common share

in 1957.

ALFRED

11,184,197

7,094,639

Working capital
Current

to meet the expand¬
ing needs of existing customers in future years.
Investment of capital in new and expanded industries
1958

10,701,339

..

paid

Earnings retained in business

ities to supply new customers and

in

21,885,536

9,496,265

.

profit

Dividends

ing plants yet to be authorized and for lines and facil¬

Alabama

....$126,325,225
20,135,703

*..*.»♦»

...

Estimated income taxes

does not include additional large investments in generat¬

in

..,..,

Profit before income taxes

total investment of

Bouiain

$129,268,937

10,639,438

Net sales and other income

projects

representing a
$335,000,000 to be
made in these and related projects
over a
10-year period. Among them are the complete
development of the power potential of the Coosa River,
now partially developed, calling for the building of four
new dams and hydro
generating plants and increasing
the height and capacity of one of the three existing
plants; construction of a large hydro-electric dam and
power plant on the Warrior River; installation of gener¬
ating facilities in navigation dams on that river; addi¬
tions to existing steam plants and 50% participation in
the construction of the $150,000,000 Southern Electric
Generating Company steam plant. The overall figure
Walter

1957

1958

President, Diners Club, Inc.

HOOKER

The

all-purpose credit card system of purchasing
goods and services is perhaps the fastest growing aspect
of American business today.
In January of 1958, the
Diners Club had 500,000 members. During the course of
the year, new members were added
at the rate of 30,000 each month until
total

membership

persons.
Much

of

the

topped

reason

for

this

,

the universal credit card itself.

ginning
in

with a simple charge ac¬
restaurants, today's Diners

Card

holder

York

to

only
Over

can

travel

Plants: Niagara Falls, N. Y. (operations

CHEMICALS
-

'

"

from

"...
,

.

;

(western headquar¬
New York, Philadelphia, Worcester,

Research Laboratories:

Exploratory-Research Center, Grand Island, N. i.

Applied Research—Niagara Falls.

;

..

DUREZ

Plants: North Tonawanda,

PLASTICS

DIVISION

111.; Weehawken, N. J.; Wilmington,

N.Y. (operations headquarters); Kenton,

Spokane, Wash.

,

.

#

.
,

.

Alfred

-

Blooming dale

.

,

Ind. (operations headquarters); Adams, Mass.;

PHOSPHORUS

ship, and rail transportation, major
•
'
golf tournaments, champion ship boxing events, race
track admissions, and we are currently testing a travel

DIVISION

umbia, Tenn.; Dallas, Texas.
Sales Offices: New York (headquarters);

insurance program.
To the consumer,

CANADIAN

.*

the advantage of having

a

:

*'

SUBSIDIARY

billing-for tax records and

JOINTLY OWNED

COMPANIES

ease of purchasing, his all
credit card indicates to merchants that his per¬

approved.

meticulously examined and

With the multiplicity of charges available to




Hooker Chemicals Limited-Plant and

Sales Office: North Vancouver,

British Columbia.

single

"

HEF, Inc.—Plant: Columbus, Miss.; Sales Office: Philadelphia. Solar Salt Company-Plant: Grantsville, Great Salt Lake, Utah;
Sales Office: Salt Lake

City.

Col¬

Jeffersonville; Marysville, Ohio.

Aside from accurate

purpose

sonal credit rating has been

Ohio;

,

Tonawanda (headquarters), Chicago, Detroit, Kenton,
Los Angeles, New York, Philadelphia.
,
Research Laboratories: Exploratory—LeRoy, N. Y.; Applied Research—
North Tonawanda, N. Y.,..
Sales Offices: North

Plants: Jeffersonville,

master charge account is obvious.

Calif.

Bulk Terminals: Chicago,

signature.

In the past year The Diners Club
such diverse services as air,

.

-

-

New -*

added

headquarters); Columbus, Miss.;

Wash.

Mass. (Marble-Nye Company).

-

A

Melbourne, Australia with *

countries honor his

5000 persons

Falls (headquarters), Tacoma

ters), Chicago, Detroit, Los Angeles,

his credit card and a pencil. 20,000 separate establishments '*

in 75

Montague, Mich.; Tacoma,
Sales Offices: Niagara

ex¬

Be-

CORPORATION and subsidiaries

at all

850,000

plosive expansion is attributable to
the ever-expanding applications of

count

CHEMICAL

headquarters located at Niagara Falls, N. Y.t employs approximately
of its facilities in the United States and Canada, comprised of:

with corporate

>/;■'

expansion*4 1 **"

South, but they
The

page

1958

FOR

REPORTS

ACHIEVEMENTS

the gas

serve

President, Alabama Power Company

growth

on

PLASTICS

Expansion and Diversification in the U.S.—

nues

increase

CORPORATION

CHEMICAL

CHEMICALS

procedures of the FPC in regulating rates of interstate

the

should

in¬

in

billings of 40-50%, proof that pioneering and diversion
of services does bear tangible fruit.

coming year, still another giant step forward

pipelines makes it possible for the industry to carry out
prudent expansion projects more expeditiously. Peoples
Gas is happy to see that the high court recognized the

Notwithstanding

cards

a

HOOKER

com¬

The Diners Club expects to have at least two-thirds of

theory into a practice, The Diners Club

,

WALTER

The

mately $500,000,000, and some two million members.

nent, and another with Greyhound Bus Corp.

July initial production of oil from wells in the

Gulf of Mexico was begun by

bright.

are

their income and membership of 1958, to approxi¬

crease

an

translate

1959

bined oil corporations and department stores in the na¬
tion should
do
over
multi-billion dollars in charges

for
to

business into their fold.

The overall prospects for

super-service to the consumer and a super promotion
the establishment. For this reason, it must continue

a

29

30

30

(426)

The Commercial and Financial
Chronicle

posed of

blend of straight whiskies^ and grain neutral
been slipping.
In 1958, straight whiskies
represented about 48% of the total domestic whisky

Continued from page 29
C.

THOMAS

spirits)

BOUSHALL

President, The Bank of Virginia, Richmond, Va.

will be confronted

businesses

Individual

with

bottlings. For 1959, I look for a continued increase in
category, while blended whiskies will continue to
slip.
this

larger

opportunities and greater challenges in 1959. Increased
national product, accompanied by higher total personal
income of the people in America, opens bigger markets
which can only be captured if each
individual business can successfully
meet

of

keener

this

is

We are primarily a straight-whisky company, produc¬
ing and marketing Old Forester Bottled-in-Bond Bour¬

bon and Early Times Kentucky Bourbon.

The company
produces King Blended Whiskey, and imports and
markets Usher's "Green Stripe" Scotch, choice wines and
BOLS liqueurs, friut brandies, gins and vodka.
Except for spirit blends, all other major types of dis¬
also

competitive effort. All

good lor

free

our

enter¬

prise system.

tilled

The collective effort and combined

drive of

Ours

to combat rising Fed¬
increasing
govern¬
mental control, greater advances in
socialism
represented by liberals
ness

program

is

to short-cut the
road to their concept of a possible,
realizable Utopia—is essential.

EDWARD

We had

see

a

sound

economies

This

is

the

direct

been

business

faces

in

On

WALTER E.

that

the

corhe

in

some

has

been

cases

have

been

During

and less fat.

re¬

of

In
to be

a

'

expected

to

„

% '
broader sense, American

acutely

aware

and*

sharply challenged in

......

consistently

high quality, at prices fair to both
buyer and seller, will
do much to assure
business stability and growth.

GEORGE

GARVIN BROWN

President, Brown-Forman Distillers
Corporation

Optimism for 1959, for the nation's
economy, is indi¬
virtually all economic indicators. If these in¬

cated by

dicators

prove

correct, and

climate throughout the

our

new

has a healthy
I would look for con¬

economy

year,

sumption of 222 million gallons of
distilled spirits during the
year. This
be the highest

available, consumption for
will

just

an

excellent

during 1958, this is

Straight whiskies—primarily Bour¬
been

several years,

increasing steadily
same

time that spirit




established

we

a

Western

Sales

office

with

headquarters in Los Angeles to bring about closer rela¬
tionships with the expanding aircraft and missile indus¬
try. in.that area and also to bring the products of our
new divisions more
forcefully to west coast markets.
The

rapidly growing list of products produced in

our

divisions and subsidiaries provide evidence of the
continued progress of our diversification program started
some four years ago.
new

In

Tatnall

Garvin

Brown

more

what

accurate

Krouse,
well

we

now

be

may

the

and

more versatile testing
tools. Tatnall
supply either stock machines capable of
performing a variety of functions or to develop special¬
ized measuring systems to fit individual needs.
Similarly, Nuclear Systems has a complete line of
radiography equipment utilizing Cobalt 60 and other

is prepared to

gamma

radiation

Industry has already recog¬
of radiography over conventional
X-ray procedures and I have no doubt that the demand
nized

sources.

the advantages

these

machines

will

grow.

The

non-contacting gage to

a

thickness

great

value

or

to

newly

density
the

the

developed

measure

continu¬

of materials, should
steel, paper, rubber and

prove

other

Another

is

interesting development in this
growing sales of encapsulated gamma

sources

(com¬

In¬

cluded in this work was a large
multi-walled, precision
welded, stainless steel shield for General Electric's air¬
craft

blinds

recession

due

on

the

intention

our

continue

to

in

the

business

manufacturing stainless steel passenger car equip¬
ment
We are actively seeking business in the subway
of

car

company

A bond issue for/this amount was approved

car-building firm.
far from least,

new

a

Other potential

but

our

International

Division

promoting Budd products throughout the world.

The
responsibilities of this Division have increased tremen¬
dously in recent years and I am confident that our
participation in foreign markets will continue to expand.
E.

F.

BULLARD

Chairman

With

better

a

the

of

Board,

American Petroleum Corporation

difficult year immediately

tic oil and gas

behind it, the domes¬

producing industry can look forward to a
1959. This should be true despite the

in

record

fact that many of the problems

that plagued its activities

still exist and seemingly are

in

1958

no

closer of solution.
and

tion

tinuing
it

fifty-eight

that began in

trend

witnessed

an

*

.

\

:

produc¬

saw

drilling decline again,

a

increasingly

con¬

1956.

severe

domestic producers,
caught between rising costs on one
hand and smaller production volumes
squeeze

and

on

revenues

The

bring

new

on

the other.

will by
solution to

year

about

a

means

no

all

these

problems, but there are bright spots
which the industry can look for¬
ward.
For example, we foresee an

and

nuclear

assembled

io

propulsion

program.

by Budd engineers,

The
was

unit, designed
delivered to the

domestic

in

increase

for

demand

E.

F.

Bullard

5.5%,,
level of 9.5 million barrels daily.

a

Domestic

products,

of

about

production will

benefit from

this

higher de¬

mand, increasing by almost 8% to 7.3 million barrels
daily. This level of production, however, will still leave
a
very substantial excess
producing capacity of about
three million barrels daily.

Drilling should be at slightly higher levels, reflecting
production. We look for 50,000 wells to be
drilled in 1959, among them 11,000 wildcats. These fig¬
the increased

with 48,000 total wells and 10,000 wildcats
closed.
V Imports will continue to be a problem for the domestic
producer. Total crude and products imports will probably
rise by about 21/2%. A decision by the government on
what kind of an imports control program it will main¬
tain is expected early in the year, and this may have
some effect on the picture.
The domestic producing industry has become accus¬
tomed to annual increases in the prices of steel tubular
goods, and 1959 will be no exception. Labor costs may
also increase. In contrast, the producer can expect little
or
no
improvement in crude prices, which during the
past year were subject to widespread downward ad¬
ures

and

have developed or
most-complete and
advanced line of physical testing equipment in the na¬
tion. Modern technology is
continually demanding finer,
acquired

programs.

Geo.

popularity for the past
at the

June,

While many of the activities of Budd's Defense Divi¬
sion are shrouded in the cloak of
security, it is no secret
that the company has done much
prototype design and
manufacture for vital nuclear reactor

spirits industry.
bons—have

.In

for industrial and medical therapeutic
Budd, with its huge protective cave for the storage
and
handling of radioisotopes, can offer radioactive
sources
up to 50,000 curies^ more than any other com¬
mercial supplier.

showing for the distilled

In consumer

com¬

use.

rather

recession

.

Division

1958 year

reaffairm

to

the

Here too, however, there has been

petroleum

radiation

equal the previous
year's total—about 215 million
gal¬
lons.
In view of the fact
that our
nation's economy suffered a
severe

the

This section will

evolve from these basic ideas;

industries.

about

principally to the
heavy electrical
a distinct
pickup in the fourth quarter and we look for consider¬
able improvement in the months ahead.
There seems to be little of a positive nature that can
be said at present about our Railway Division except
of

effect

which may

of

On

We have submitted bids
Company to manufacture

to

ously

presently

department within

new

Aviation

The com¬
of Aero¬
for this

#

responsibility for the engineering, manufacturing,
sales and servicing of automatic welding controls de¬
veloped in our research laboratories and other products

Gammascan,

yearly con¬
sumption of distilled spirits since the
record high of
1946, when consump¬

a

have

for

would

tion reached 231 million
gallons.
the basis of Brown
figures

created

the Electronic Controls Section.

pany,

our

oehooves management to furnish
constructive leadership
to the best of its
ability in such critical areas as labormanagement relations, efficient use of
physical assets, and
the development of executive talents in
top and middle
management. Finally, concentration on the
proven prin¬
ciple of bringing to the consumer products of

also

We

industry must continue
competitive position is being'
many parts of the world.
This

that

Division, Continental

Fibre

.

develop during'a'

.

Systems

speeds.

for

components

Nineteen

Philip W. Scott as Group Viceresponsibility for the operations of four

divisions—Nuclear

supersonic

intercontinental

huge

'"

Corporation, Tatnall Measuring Systems
Krouse Testing Machine Company, the
latter three wholly-owned Budd subsidiaries.

judg¬
replacing "worn
plant and equipment, providing for new capital ex¬
pansion, and returning to investors a fair share of the
be

■

announced, among others, the appointment
A. Boas, Jr., as director of Marketing

Diamond

recovery, management will need to exercise careful
ment in
balancing the requirements for

which can
period of recovery.

we

■*?'<■

of

the recently disclosed B-70, a
bomber essential to the nation's
defense program.
sv
; 5
"
(
Continental Diamond Fibre Corporation has had an
major

we

Herbert

Company

out

earnings

Mr.

Budd

muscle

Bronston

Budd, Jr.

our

'

speed

materials

stresses

American

Pan

year,

high

contract with the Navy's Bureau
establish
production
procedures

^

■■

President with

I believe this to be true

industry generally, and that this
condition will strengthen the
ability
of business to support a continued
recovery trend in 1959. In a period of gradual continued
E.

North

to

is

and the election of Mr.

of

Walter

past

•

1958

In

remedial

more

the

abroad..

more

will enter 1959 with

the
a

to

Last,

took a number of steps
top management and policy
and planning committees. We brought in new people of
proven ability in their respective fields and established
several new outlets to improve marketing and expand
sales of our new products, both in the United States and

closely
controlled
and
marketing methods
sharpened. We, therefore, feel that
we

for

has

of the answers to the prob¬
aircraft manufacturers
and
structures able to

many

and

search

lightweight welded structure.

in

automo¬

our

Motors.

designed to strengthen

taken, spending practices have
under closer surveillance, in¬

ventories

of American

line

"second look" at

efficiency

and

on

missile

in total sales.
benefitted from the high acceptance of the
four-passenger Ford Thunderbird and the Rambler

new

management practices in all parts of
their businesses. As a
result, organi¬
and

profit

a

pany

provide

can

of

their

withstand

econ¬

Edward G.

made

in

bile business for the year despite the drop

divisional management groups in our

viewed

have

the entire

on

we

lems

The company

we look forward to 1959 with
careful optimism. The slow-down of
1957-53 has caused the autonomous

action

im¬

be

should

engine

railway business lies in Brazil and South Africa where
the company has established licensees on the local scene.
In the Union of South Africa, Budd has a 25% interest

next year.

Enterprises, Inc. family,

zation

will

jet

manufacture

to

is

by the voters in the November election.

The increase in disposable in¬
come should be sufficient to support
improved consumer buying well into

businesses, ranging from heavy capital goods to low unit
price consumer items, which compose the Industrial

a

sales

which

1959

feel

$22,000,000.

omy.

Enterprises, Inc.

take

in

stimulating effect

BRONSTON

company to

a

of

automobile

proved

the outlook of the
complex of medium sized

on

to

continues

and

fields, both of which appear promising.
intends to bid on and has high hopes
of obtaining a contract with the City of Philadelphia
for construction of 274 subway cars to cost approximately

inven¬

losses

early

Testing

Reactor

j

currently engaged in a full-scale
development program to produce stainless
stf»u "ontaip^rs for sohd fuel rocket motors.
Through its research program, the Defense Division
has developed techniques for the manufacture of high
heat resisting, stainless steel sandwich structures.
We

The

public acceptance
models to date, I think

new

We

Based

basis

the

the

of

coming 12 months.

President, Industrial

of

control

and

held

we

1959

and

and commuter

minimum.

wrecked.

challenge

labor

tories,

claiming lofty goals "above
seeking to
-'field" candidates and

have

a

By bringing costs into line through

once

greatest

Railway, experienced

careful supervision of direct and in¬

goals,
further drift toward the rocky shbres of
on
which many previous and formerly

control

assure a

decrease in sales volume.

influence legislatures and the Congress. But unless
they
all combine into single purposes and common
1959 will

earn¬

profit for 1958.
Company emerged from the recent economic
slump in excellent financial condition, despite the fact
that our two major divisions, Auto¬
and

National

Commission's

jlm vision

industry.

The Budd

motive

Tins

components

research

severe

greatly improved fourth quarter and

a

ings for that period will

Fnon?v

Thursday, January 22,

.

unsatisfactory year financially,

BUDD, JR.

Thomas C. Boushall

down on the American econ¬
omy is required. Unhappily, there are too many limited
groups in the field with little, if any, agreement among
them for a concerted drive to stop the push, on the
one
hand, and to effect an adequate remedy, on the
other. Pious hope and able expression are of no avail
against a well-founded, relentless campaign that threat¬
ens
a
congressman's re-election and he in turn sees
only fragmented support to carry him back to Wash¬
ington if he has displeased labor.

social

G.

Atomic

.

Station in Idaho.

nautics

President, The Budd Company

push inflation which labor plans to

now

show

or

♦

■.

.

press

are

sales,

1958

highly competitive industry and we must
sight of the basic fact that the consumer is

Too, combined, coordinated and
well-directed resistance to the cost-

politics"

match

1959.

We must produce and market products
that will be attractive and pleasing to the consumer, if
we
hope to take advantage of the upward economic
trends.
'

ways

groups,

either

really the king.

—

Economic

should

a

lose

never

eral"; deficits,

searching for

spirits

sales increases in

some

far better organized busi¬

a

a

have

.

compare

in the year just

justment.
In another area,

the producer faces a continuing har¬
in the rigid utility-type of regulation being
applied to natural gas entering the interstate market.
It is increasingly evident that the sole effects of these
assment

Federal controls
cost of gas
must

are
(1) to add millions of dollars to the
service (an added expense that the consumer

eventually pay); and (2) to delay the expansion of

that

service

who

are

to

the

hundreds

waiting for it. There

of

thousands of customers

are

countless examples of

projects that have been delayed for

as

much

as

several

while producers and pipelines fight their way
through the endless red tape brought about by Federal
regulation. This is a situation that must be resolved for
the good of the nation, if its dependence on energy from

years

natural gas and petroleum is not to be impaired.

Percentage depletion is also under attack, despite its
success in find-

recognized contribution to the industry's

Volume

Number 5814

189

.

.

.

The Commercial and Financial Chronicle

again be substantiated and it will be retained,
i
The new year, therefore, holds both promise and chal¬
lenge for the domestic oil and gas producing industry,
On balance, and assuming the eventual successful solu¬
tion of the several problems facing it, the industry ap¬

black.

If

duction.
•

service to the nation.

less

than

10%

1957's.

below

a

*

v

and

showed a sales increase of better than
increased net profit. During the year, 40
we
operated were affected in varying

an

which

in

'

;

ment tires offers

opened during the year. Four
stores were closed

ket

difficulties

the

present stores.
office will be moved to
larger quarters in a separate building
which is in the process of being re¬
our

G.

B.

v

supply of merchandise will

inventories will be maintained at

at

,

4

Washington,

C.

member

editors

the

see

the recovery.

spend¬
A. E. Carlson
material effect on the
rate and degree of recovery and, as
it looks now, defense will be an important factor and
will contribute to probably a more rapid recovery in
ing will have

a

segments of industry.
control of costs is still

some

The

-

important clement in

an

positions of many companies and the
trend towards doing things automatically will be con¬
tinued at a great rate. As far as the office equipment

the overall profit

in

industry is concerned, more and more emphasis will be

of

its

increasingly to carbon blacks made with oil.
years

15

process,

since the introduction of the

assembling of data over distances in the shortest period

In

the

particularly with

Today, over half of the carbon black

In this

a new

connection, our company recently intro¬

electronic longhand writing machine called

Electro writer,

radio

oil furnace

is.of the oil furnace black
Abroad, the development of oil blacks made pos¬
the postwar construction of carbon black plants

capable

circuits. This is

an

of

stantaneous longhand record
"

trowriter is capable of

operating

over any

.

Wages and salaries

vlion,
are

;

as

expected

to

using

easily

transportable

oil

raw

as

It is

expected that 1959 will see further shifts away from gas
towards

the channel and furnace processes

in holding

and

dependence on oil blacks.

increasing

The carbon black industry

the pressures of

its prices in line in spite of

costs.

calendar

that

to

of

a

small

income

now

billion.

feel

industry
over

that

these devices will fill a

where

both short and long distance

Continued

in manufac-

%

in

plant and

equipment expenditures

is expected. Both exports and imports should rise. No
substantial decline in Federal

'

Local governments

expenditures is expected.

Service industries

will spend more.

will prosper.

Consumer spending will continue to ex¬
Ninety-four per cent of personal income was ex¬

pand.
pended in 1958.
V

•

V.Durable products with the latest index figure standing
145 are expected to show a substantial increase over

at

the

surprisingly low output of 1958. An increase is pro-'
in the machinery index.
Some improvement in
the output of transportation equipment, besides auto; mobiles," is expected.
Furniture and other household
supplies will have an unusually good year.
"The one major category in which a decline may de¬
velop is in farm income and marketings.
v
•'
\It is thought that Tear of inflation has created an
dieted

*

,

i

dollars find

.

unjustifiable demand for

common

stocks, and that

A
;

relatively

new

profit in 1959.
into

industry, that of aircraft and mis-

to add $15 billion to gross national
This industry already has put four satel¬

orbit, sent

lunar probe vehicle 79,000 miles

a

Rising incomes and living standards in Puerto
Rico, and

a

deep desire for better homes have

75 per cent

rise in construction there

led to

capabilities.

proof, termite-proof concrete houses. FHA
home mort gage loans in Puerto Rico have had a
lower foreclosure record than the U. S. average!

just since 1952. Over half of this increase is in

Among its future achievements; hypersonic-

recovery

of orbiting

and
man,

fueled — ballistic
and TV surveillance of earth
atomically

and.other planets.
...

More prosaic, "but

tion

that

603.7

new

million

understandable, is the predic¬

pairs of shoes will be made

1959, about 16.7 million pairs

more

in
than the estimated

a

private housing.

now

$2350—up

Puerto Rico's steadily

over

Puerto Rican family

250

per

cent since
urban

1940! Scores of thousands of farm and

families have bought new

fire-proof, storm¬

expanding economy

opportunities for sound
investment, illustrated by the substantial taxhas

Income of the average

is
more

MM

progressive Puerto Rico

in

into space and has given manned vehicles true supersonic

aircraft— chemically

ifpp

good liorirtdii

siles, is promised
lites

-

more

interest in bonds will be manifested in 1959. •

free

created

many

yields available in the general obligations
its municipalities and

of the Commonwealth,

the

revenue

bonds of its Authorities.

1958 production.
The

bandaged-thumb brigade of do-it-yourself home
will be buying more bandages—and more hard¬
supplies—next year. Retail hardware stores expect

GOVERNMENT

owners
ware

to do 5 to 10%
In
a

more

business in 1959, arid so

short, 1959 shapes

up as a year

good many it could prove to be




a

it

goes.

of opportunity. For
record year as well.

BANK
Fiscal

FOR

DEVELOPMENT

PUERTO

RICO

Agent for the Commonwealth of Puerto Rico

communication

is required.

$3t0

at $358 billion is expected to rise to

increase

desk

definite need in

instantaneous verified

the

'

Some
f

reach

a

with" no

desired number can be connected with each other.

any

This has been

possible through cost-saving improvements

adding machine

auxiliary boxes. All Electrowriters are compatible and

We

has been largely successful

inflating labor and raw material
•

material.

the message. The

$245 billion. Corporate profits,,
$40 billion mark. Personal.

as

like an

in size from that of

self-contained units range

amounting -to around $240 biiT

now

high

go

may

or

single stand¬

telephone circuit. The instrument is used

ard

The total for 1958 is expected

estimated at $465 billion.

wire

communications. The Elec-

operating

to be $439 billion. Industrial production, which is $143
billion at this writing, is expected to go to $150 billion.

.

over

important development in in¬

produces local and remote records of

blacks made by

...

duced

ordinary pencil and pad of paper and instantaneously

sible

•

"production of 84 million tons in 1958. Even Cupid prom¬
ises a big year for jewelers, what with thousands ,of
weddings, postponed because of the recession, taking
place next year, in addition to the regular crop.
The total output of goods and services next year is

of time.

grades have been developed which have
—

automatic processing, but on trans¬

type.

of our editorial
probability of a

,

anticipat¬

the economy

produced in the United States

Our metalworking weekly, "The

new car year.

of factors in

It is apparent that defense

carbon black industry, once the sole
has adjusted to these changed econ¬
historical raw material supply and has

synthetic rubbers.

Iron Age," points to the possibility of the fourth biggest
steel year which would be a 33% increase over estimated

;

expands

turned

BUZBY

D.

Our automotive

number

at this stage of

of natural gas,

omies

Gratifying optimism concerning the prospects for 1959.
business, appears in the forecasts of the editors of our
16 trade and industrial magazines.
<
Practically every business indicator in 1959 will show
a
substantial
increase
over
1958, according to Paul

6 million

to be

seems

inflationary trend, there are

which do not warrant this conslusion

quirements. "The

President, Chilton Company

Wooton,

market

an

communication networks to permit the

gas

superior properties for many uses

board.
.

ing

on

natural

of

the

'

of

mission through

use

this

be

to

not

part of -1959 and into 1960. While the
stock

:

•

•

upswing

placed not only

the

black

v

1958.

by

country,

user

in 1959.

C.

higher level than in 1958,

real

long-term trend is inexorably towards rising gas
prices and increasing demand to fill gas pipeline re¬

a

G.

a

a

over

augmented

the

low level. Aggressive merchandising,^
improved service and convenience to the customer will,
we believe, enable us to set another sales volume record
prices

be at

great magnitude until the latter

As

locations becomes increas¬

ingly hazardous as the population continues to move and
new shopping centers develop.
Greater competition for the sales dollar will keep re¬
tail

rapid

to

market

shipments of the full range of U. S. carbon blacks and
exports continue to account for about-one-quarter of
all carbon black shipments from U. S. plants.

con¬

high

a

level.
The selection of profitable

very

any

be

this

1959

in the coming year.

will be added during the year.

our

a

the

In

ing in the development of foreign carbon black produc¬
tion.
Mere foreign capacity will come into production
In addition to foreign construction,
the growing overseas markets still require substantial

Burrus

modeled. Additional warehouse space

We believe the ample

increasing at

rate. We look at the economy in 1959

expanding demand for carbon black. In some countries
where markets have
grown enough to support local
plants, American technical experience, know-how, and
private venture capital have been instrumental in help¬

The present

tinue and

then

and

black

carbon

be headed for

al¬

mar¬

Rapid development of the automotive transportation
abroad since World War II has resulted in

in

of

1959

though not at any spectacular rate.
It appears the growth will be gradual
in the early stages of the recovery

industry

newly developed shopping
centers.
We believe that these new
retail outlets will not affect the vol¬
ume

in

30%

encoun¬

by, the builders in financing
new shopping centers.
;; Our
expansion program for 1959
includes 20 new large self-service
stores

and

appears to

economy

improvement

but

should

tered

■

rubber

manufacturers.

.permanently. The anticipated expan¬
sion program for 1958 was delayed
of

for

fairly steady

a

slight upturn. The

definite

improved
Thomas D. Cabot
demand for original equipment tires.
The automobile industry is currently
:y;j
estimating a 5,500,000 car year in 1959, an increase of

small, marginal

because

a

in replacement 1ires. To¬

cles

Seven new large self-service stores
were

President, Comptometer Corporation

creasing number of total motor vehi¬
on the road, demand for replace¬

business recession.

degrees by the

use

CARLSON

E.

A.

day, the replacement tire market is
twice that of original equipment tires
for new cars. With a constantly in¬

The year of 1958

;

10%
cities

stabilizing factor was
of demand for carbon

level

black for

Peoples Drugstores, Inc.

•

high

" '

1959.

recession, which began to affect the office equip¬
ment industry in April, 1957, appears to have reached
bottom several months ago and currently shows signs of

most important

BURRUS

R.

President and Chairman of the Board,

nounced in

The

The

*

G.

shipments of carbon black have led to greater use of
less expensive bulk shipments. It is likely that this trend
towards bulk handling will also
become more pro¬

conditions continue to im¬
prove, shipments will be higher than in 1953 and may
be near previous record levels. Demand for carbon black
was well sustained through the early
1958 business recession and industry
shipments for the total year were
business

general

31

turing and through the economies of large-scale pro¬
Recently, labor costs entailed in handling small

4

.1959 is expected to be another good year for carbon

.

to be on the threshold of a new era of growth and

pears

CABOT

President, Godfrey L. Cabot, Inc.

its true effectiveness will

impartially,

and

D.

THOMAS

ing ample reserves of oil and gas over the past 33 years.
I am confident, however, that if depletion is looked at

objectively

(427)

\

"P. O. Box 4591, San Juan, Puerto Rico
37 Wall Street, New

York 5, N. Y.

on

page

32

The Commercial and Financial Chronicle

(428)

32

problem of few import restrictions on products coming

Continued from page 31
HAL

to the U. S.

N.

President, North

A., and many import restrictions in foreign
countries, needs more governmental attention.

CARR

Central Airlines,

during 1958, but net profit remained at
level—the lowest since 1949.
The

the 1957

lation

jobs

million netted by the nation's
up $3 million over 1957,
but only half the 1956 earnings.
The Air Transport Association of

domestic

12

was

of

the

be

solved

blames

nautics Board's

the

Civil

The

fare

—

Alaskan

and

billion

of

ton-miles

173

million,

4.3%

to

ton-miles

48

for

million.

the

an

N.

Hal

designed

Carr

industry,
These figures

1.5%.

up

are

estimate of the last three months of the year.
The local service industry flew 799.5 million passenger

miles,

a 7% increase over 1957. Mail increased 7.8%
1;6 million ton-miles. Express volume went up 5.7%

to 84

million,

Total

to

to
ton-miles amounted

revenue

7.1%.

up

are viewing 1959 as the best
Awards in the Seven States Area case in

year.

December
western

meant

and

significant

expansion
communities,

midwestern

getting air service for the first time.
States

of

service

to

them

of

some

Under the Seven

decision, North Central's system will be increased

to nearly

5,500 route miles in the nine states. Cities
the Route of the Northliners will number
nearly 70.
The CAB is expected to issue a final order in the

on

great
case in 1959, which will mean additional ex¬
pansion in Michigan. If the board follows preliminary
staff recommendations, more than
1,000 route miles will
be added to the system.
The local service industry will continue to add

larger flight equipment to improve service
and

newer

longer hauls.

Convair 340

summer.

about

North

25%

of

longer-haul
moved

to

North

Central

will

newer

the

on

add

five

aircraft to its present 32-plane DC-3 fleet

this spring and

and

other

Initially, the Convairs will

Central's

higher

system,

density

segments

segments.

traffic

as

mainly

serve

the

on

They'll

be

develops.

As North Central
completes its 11th year of scheduled
in February, it maintains its lead over the
other 12 local service
airlines in passengers, air mail and
air express carried.
During 1958, North Central carried

operations

approximately

780,000 revenue passengers, a 15% in¬
1957. The company's Northliners flew
10,revenue miles in 1958.
The airline carried its

crease

over

839,490

three-millionth
lion

ual

operation; the second million during the next two
years
just a year and four months.

and the third million in

Commercial

$7,875,000 in 1957
mercial
With

to

North

Central

from

rose

$9,500,000 in 1958. Anticipated

for 1959

revenues

faster

newer,

for

revenues

and

proved schedules and

"throw
food

Since

approximately $12,800,000.
larger flight equipment, im¬

expanded route pattern, North
Central will again this year establish new
records in the
local service airline

industry.

;

v

sales

the

extent

of

the

1958

slump was greater than
the expected upturn of 1959 could
be more
than mild. Wb arc confident of
a
reasonably good year
for the bolt and nut
industry, and it might be one of
our best.
Lamson & Sessions' mod¬
programs

are

results

showing

do

keep
without

but,
have
our

been

cost reductions
with higher costs,

pace

the

expenditures

made

for

in

see

history, in the

1958, about 25 cents of

packaging materials.

on

will

rise

a

lor

With

that

are

a

continue to be in

of

but

recent

our

of

most

come

in

tures

in

benefits

during 1959.
the

future

are

grame.

metal
more

not

not

be

There

our

new

lose

a

S. Case, Jr.

home-maker, convenience items will

substantial

part

of

our

market.

Our response to this problem is to
make, on our
items that heretofore have been made by

machinery,

other processes.

It will be successful,




able farm units.

.

greater demand.

■

HAROLD

but

the

overall

CHURCHILL

E.

President, Studebaker-Packard Corporation

With

inventories

in

The outlook for Studebaker-Packard in 1959—based on

the current sales success of our new Lark, the recent
upturn in the auto industry and the continuing strong
condition of our national economy—is optimistic.
Our

operations during the last quarter for

balance, with higher disposable

1958

income in 1959, and with Gross National Product at an

Non-durable

higher for the

items
year

as

a

whole,

—the

The vending machine

throw-away packaging materials to improve

industry is using

more

their sales.

All

with

the above

factors

lead

to

us

the

conclusion

that

#

increases in

President, The Yale & Towne Manufacturing Company
Yale & Towne is

looking to a good year in 1959. The
resumption of capital expenditure programs by industry
generally will be felt by us in a substantial rise in our
sales

of

industrial

lift

we

in

expect
our

As

trucks

and

materials

in¬

substantial

a

sales

other

<

view it

we

volume

of

this

tant

advances

made

in

the

the

construction

supplying

producers,

such

mines

we

expect

to

attain

to

further

Studebaker-Packard's

year.

The public acceptance of the Lark during the first 30
days after its introduction on November 14 and the con¬
tinued flow of orders from our expanded dealer organi¬
zation has resulted in a substantial order backlog. From
November 14 to December 14 we sold more cars than in

30-day period since June, 1955, which was a peak
for the Lark and Hawk models has been
our

units

54

to

Thus

work week.
we
cars

will
a

units

70

be

have

This means we

per

as we

gone

from

hour still retaining a 53-hour
go into the first quarter of 1959

turning out approximately 3,700 passenger

week.

There

so

initial output of the new series, we
production at three different inter¬

October 20.

vals since

dams, airports,
systems, and in

industries

us

sales, one must take into consideration the

have stepped up our

expected responding to increases
new
highway and other heavy
as

evaluate

properly

heavy that since

equipment

business, in which Yale & Towne is
developing an important role through

such

past

Demand

heavy duty equipment.
In

enable

strengthen an already enlarged dealer

month.

of

sales

addition of Mercedes-Benz

marketing strides our company has taken and the results
we were able to achieve during the last quarter of the

any

equipment, with particularly impor¬

the

remarkable

organization in 1959.
to

order

In

CHAPMAN

The

products, will

Harold E. Churchill

growth will not only take place in 1959, but it will be
at even a faster pace in the next five to 10 years.

GILBERT W.

for the motorist who pre¬

functional transpor¬
acceptance
of the 1959 Lark series by dealers
and the initial buying of the public
is concrete evidence that our engi¬
neering and styling program, insti¬
tuted two years ago and aimed at a
selective market, proves that we are
on the right track.
Our new line of
passenger cars, trucks and taxicabs,
tation.

The use of paper service items, that is,
plates, cups,
place mats, etc., is not only on the rise at the home level,
but greater expenditures for these products are being
made by institutions, such
as
schools, hospitals, and
more

car

fers economical,

1959.

and

due largely to one thing
that we have a new,

was

fact

smaller

believe, will be

we

in the black.

were

This

expected level of $470-$480 billion, our expectations for
1959 are optimistic.
This can only be compromised if a fight against in¬
flation should bring about a tighter monetary policy.

*

are

a

number of indicators which give us reason

to believe that 1959 will show further progress

baker-Packard.

for Stude¬

For example:

as

and

Gilbert

W.

Chapman

the

highest sales

volume

the

(1) Currently, the Lark and Hawk models are now
sold and serviced by 2,479 dealers throughout the United
States and Canada. We are adding new dealer franchises
each week.

(2) As already indicated there is tangible evidence of
U. S. market for the smaller type foreign
and American cars. In 1957 nearly 300,000 foreign cars

the growing

tightness of mortgage

and smaller American

hospitals,

In 1958, this

of

or

schools,

churches,

money.
Construction
commercial buildings,
are, in total vol¬

retail centers and recreation facilities

Meanwhile, we find ourselves priced out of
foreign
markets, even those without high tariff walls around
them.

are

duction, the latter to be accomplished
fewer, larger, and more profit¬
Housing starts, re¬
Frederick P. Champ
gionally, should be slightly up, and
over-all construction, including road
projects, should exceed the year just closing. In short,
the outlook locally, regionally, and nationally gives more
promise than it did a year ago.
with

looseness
George

pro-

neces¬

both industrial and agricultural pro¬

company's 90-year history.
Housing starts by
year-end, it is believed, will total about 1,200,000 units,
although deviations from this level will reflect the

are

we

We

industry does not face any inventory liquidation
Demand will be good, but with the prospect of
higher wages, cost of materials, and the need for greater
Research and Development programs, selling prices will
likely be competitive to the extent that margins of
profits will be stabilized or slightly lower, although
total profits will be up.

in

danger signals flying for all of us in
fabricating industries.
As our customers make
of their products abroad because
of tariffs or lower

labor rates,

Chandler

In the lock and builders' hardware business of Yale &

as

requir¬

are

our

Towne,

Our expendi¬
will

curtailing

Carl

quarries.

should

large as they have been in the past,
but they still will be
significant as
we

R.

program.

aggregate

building program,

these

and

Regionally, the outlook is for con¬
growth in population and in

year

every

Since the food industry suffered no recession in 1958,

the

profit picture would be less.

referred to

ing the restraints which
sary to control them.

every

even

sewerage and water

During the last quarter of 1958, we
not been getting full benefits

economy

well

above

sures

materials

out

worker and

construction

modernization,

outlook

functioning on a
balanced basis again,
stimulated by the inflationary pres¬

estimating that demand
by approximately 8% in
three jobs being held by
married and doubling in responsibility

these

one

who

women,
as

our

pretty

are

its

national

and continued

national difficulties, the year should

of
disposable
income
was
spent for food. In addition, of the some $72.5 billion
spent for food and beverages, about $6 billion was spent

in

had

from

away" items

-

dollar

are

Unfortunately,
not

FREDERICK P. CHAMP

is for a rising level of busi¬
creeping inflation, which should be
concern of our people,
the Administration, and the incom¬
Wm>
■*
ing Congress. Barring major inter¬

the expansion of its lines of Trojan
tractor shovels, substantial increases

in
reducing expenses, im¬
proving quality, and bettering serv¬

ice.

markets.

tinued

In

crease

so

ernization

home

our

„

The

1959.

now,

CASE, JR.

President, Stockholders
Relations, Inc.
As

in

the principal

and

handling equipment.

expected,

abroad

the impact
be a year
great progress if statesmanship on both government
and
labor-management
levels
combines
to
arrest
inflation.
*'

ness

closely associated
with the food field, population in¬
crease, and the convenience trend,
we are forecasting that the
industry
will enjoy the highest dollar volume
we

are

S.

from

President, Utah Mortgage Loan Corporation

needs.

com¬

an

GEORGE

are

con¬

are

churches.

revenue

passenger Aug. 26. The first mil¬
carried during the
company's first 73/2 years of

was

for

company

1959.

Lakes Area

and

These materials

convenience,
items, and items of spe¬
cially designed packages for individ¬

of

The local service airlines

potential

we

America's

of

consumer

were

now seeing important adverse
high costs structure.
More and
frequently, American goods are being outpriced
in world markets, to say nothing of the rising competi¬

of

more

into packages, such as folding cartons, paper

us

constitute all

on an

1.7 million ton-miles.

material.

as raw

Internationally,

effects

The year 1959 can be a most crucial year in
that will be caused by inflation. It can also

Board,

closures, as well as flexible vacuum
packaging materials.
Our products

in¬

Revenue

entire

including air freight,

by

of many markets.

paper cans, paper pails, paper
and aluminum foil labels, milk bottle

Mail

an

the

Thursday, January 22, 1959

.

plates,

of 7.6%. Air express ton-miles

crease

based

1957.

over

to

rose

verted

31.8

passenger-miles,

1.8%

aluminum foil

airline

flew

—

of

.

lessening of the purchasing value of the dollar, caused
by
the
rising J wage-price
spiral,
high
taxes,
and
astronomical governmental expenditures adulterate the
real strengths in the country's basic economic picture.
The net effect of this inflationary pressure is that costs
keep pushing up, so that even with large reserves of
disposable savings, consumers are being "costed out,"

tion

CARL CHANDLER

Standard Packaging Corporation is primarily in the
packaging field, manufacturing paper, paperboard, and

international,

territorial

revenue

increase

rose

domestic,

true.

come

can

Standard Packaging Corporation

on

industry

problems

These

ahead

spite of these problems, 1959 would appear to be
one of good business activity, and the long-range future
appears to be bright.

Chairman

and strikes and threats of strikes for

airline earnings.
total U. S. scheduled

jobs.

new

decade

In

R.

policy, the drop in recession travel
the bite

of

before the

Aero¬

"hold-the-line"

greater productivity on present

formation

America, spokesman for the airline
industry,

for

resources

and

must

$30

trunks

restrictive depreciation allowances prevent the accumu¬

revenues

near

or

High individual and corporate income tax rates, plus

Inc.

The domestic trunk airlines collected record

.

ume, expected to exceed the level reached in 1958
after the strong mid-year

even

spurt.

The pick-up in auto¬
mobile sales, vacationing and similar activities is
being
reflected in larger sales of Yale locks used as com¬
ponents in autos, luggage and other products.
No

appraisal

of

period thereafter
presence

that

are

of

business

in

1959

or

the

to acknowledge the constant
Despite the very strong factors
the total economy, the persistent

can

inflation.

bolstering

fail

conditions

cars were

sold in the United States.

to 593,261, which now represents
of the American market. By the end of
visualize smaller, economical cars repre¬

figure

more

1959,

we

rose

than 13%

senting

can

an

increasingly larger percentage of the total

U. S. market.

(3) Barring serious labor strife in the auto parts field,
can set our
sights on new production records and
achieving the highest sales goals in our recent history.

we

(4)

We

foresee

further

accelerated

development

of

sales and service for the Mercedes-Benz line for which

Studebaker-Packard

holds the exclusive distributorship

Number 5814

Volume 189

in

United

the

.

The Commercial and Financial Chronicle

.

.

the high prestige

In addition to

States.

depressing effect
food store

line, we also have the franchise for Mercedes-Benz

car

r

*

r

'

'

0

f

Our new refinancing plan gives us the financial

(5)

stability to carry out an aggressive new model marketing

promotion program and the opportunity to move
acquisition and diversification program

and sales

forward with an

designed to bring new earnings into the company.
-In 1959 Studebaker-Packard will continue to demon-•:
strate that we have come up with the right car at the

As the motoring public becomes increasingly ;
that it can purchase a smaller, economical car with ;

right time.
aware

large car roominess and comfort, we expect the Lark to
have a strong sales impact in the areas previously domi¬

-

;'

MURRAY COHEN

of

business

our

A

naturally-depends

upon

,

growth of our country.^ The>tremendous
strides made by our industry in all parts of the United
States means more job opportunities and naturally: more
customers—an ideal climate for the -;.of

nature
;

for

The

•

-

see

industry.* However, this is

v

now.

of

;

-,

pace

.

We

the

at

Jewel
term

near

well

as

in

stores

new

facilities.

feel that the outlook for earnings for
the

as

we are

1959, the

distant future is suf¬

more

again planning to open
as the record number

same

19581X4 /V;

opened' in

JOHN
Y.

PV;

S.

COLEMAN

Chairman of the Board,

v

Birmingham,
trial city.
us,

«

as

is well known, is primarily

an

indus¬

unemployment but not to an extent to
cern except to those
temporarily.out
;
of jobs.
'■ •,
A : A :
v-'
During .the yearrend period, de¬

cause

con¬

•

''V/A

1

The

and Consolidated Laundries Corpora¬
particular, expects to be able to maintain its

industry,

in

tion

profit margin during 1959.; Competition will, of course,,
continue to be very vigorous, which is.good for the in-;
dustry. It will keep all of us on the alert and it will
continue to keep us conscious of customers' desires and
necessities. This can only lead to improved;/service,
which in itself means more business--*"'
In

short, it is my opinion that the year 1959, with its ;
expanding economy and increased population will be :
a- good
one for our industry. We, in the industry, are;
:

ready and poised to move along with this economy as
we have in the past, and while we do not look for the

startling
past

or

phenomenal gains that have occurred in the

do hope and expect that the industry, and Con-'

we

solidated

Laundries*

achieve

a

five to ten

sidered

to

be

Corporation in particular,
percent gain which we have

normal these

past many years.

partment

store

sales

culture

a

is

important segment of
1958 was a good

an

the state's economy.

for

year

the

the

year,-

farmers.

cotton,

reduced,; due
methods
was

to

being

cattle

which

lucrative.

1958,

on

new

food

store

sales

the

crossed

in

•.

other

and

of

Prices

home

food

I believe

JAMES

prevailing

more

resume

an

sales

billion
The
all

food

sold

at

upward

sales

or more

1957 to about 37%

from

most

of

share

1958

gain

reached
retail

half

of

the

year.

The level

ratios have provided powerful incen¬
tives for

increasing livestock produc¬
account in large measure
widely-held belief that an
extended period of expanded meat
output lies just ahead.
tion,

in

of sales

The present

outlook is that food prices will continue
to edge downward in 1959, reflecting larger supplies of

hogs, poultry and eggs, and probably also of fresh fruits
vegetables if weather is normal. Based on past as
well as recent experience, this price trend
may act as
something of a temporary drag on the growth of food
sales, though in the long run it will help to enJarge the
market for food by making it even more of a
bargain
than it is already. In November
1958, prices of food in-

and

retail

stores

than

5%

were

the

under

117.6%

Bureau
the

of

the

1947-49

base

years,

of

Labor Statistics, or more
All-Items Consumer Price Index.

It is

generally agreed that the general business expan¬
un
er way will continue into
1959, promising
personal income, will be higher than in
1958, possibly by 5% or more.
Based again 011 past
experience, as well as very recent results since last
summer, the expansion of income will probably raise
sion

now

that disposable

demand

for food

sufficiently to offset the temporarily




seven

It is for

that many analysts have
of busi¬

be predicted through observ¬
ing motor carrier tonnage volumes.

E.

ness can

Cooper,

Jr.

It all started 25 years ago.
Our nation has changed a
good deal since that time. Where formerly manufactured
goods were transported by rail in bulk between larger

trucks

now

haul

the

smaller

packaged product
destination. Manu¬

of smaller inventories.

aware that dependability
is their
blood, and accordingly have pioneered tractors and
trailers capable of demanding performance, with the
accent on highway safety. Teletype billing, radio control,
computed schedules; IBM statistical functions, and the
like, go a long way toward insuring on time pickups

carriers

are

and deliveries.

,,

,

The future of our country is in suburban growth as
manufacturing industry continues to diversify, expand,
and find new markets.' Distant from cities, vacant land
is constantly being acquired; industrial sites are planned
and built, necessitating substantial communities.
These
areas
are
served by the motor carrier, delivering and
picking up shipments originating from, or destined for,
points hundreds of miles away.
It is my opinion that hue trucking industry will co•

tinue to grow at its same accelerated rate of
and

expansion

improvement.
WILLIAM

J. COOPER

President, The United Illuminating Company
The United

Illuminating Company looks for business
Bridgeport metropolitan areas to
show healthy gains in 1959.
This optimistic outlook is
reflected by UI's backlog of power and lighting business
in the New Haven and

and

prospects—a

Most of

the

increase in

future

red-

1959

James D. Cooney

to build up

ness

is bigger now than at any

time dur¬
ing the past five years.
Some of the
new
business, we know, will carry

cattle producers again with¬
hold animals from slaughter in order
as

herd inventories.

However* with cattle

over

Recent

.

growth in
kets.

cattle-producer interest in expansion comes in
improved feed conditions, but the steady
consumer

demand for beef has also aided

In the past year

person

reached

provides

worthy

a

sumers

will again spend a

larger share of their incomes

over

the

next

In physical

decade

may

not

match the 50%

increase achieved in beef output over the
past decade, but it should easily expand by at least half
that amount. The anticipated 15-20% increase in
popu¬
lation

this period should alone provide the bulk of
demand needed to support such an expansion.

The

over

rapid

agriculture

technological

are

advancements

providing all

the

is

scheduled

of
for

coming year. These include sev¬
expansions to our area's indus¬
plants. New commercial busi¬

William

J.

Cooper

for 1959 shows signs of strength,
narticularly with the construction of

ness

port area.
in
predictions of annual sales for 1959, UI estimates
commercial customers will buy some 6% more elpc ricity

the

these products over the next few years.

terms, pork production

Nevertheless, much

business

of

other

several shopping centers now underway in the Bridge¬

record

for

because

and

ma¬

the retail value of beef consumed

goal

1961

mar¬

industry-wide effort
presently underway to revitalize the consumer demand
for pork. Real progress is being made in
producing leaner
pork products and, with appropriate processing and mer¬
chandising, there is ample reason to believe that con¬
a

new

and

schedules

trial

level, approximately 20%
higher than only five years earlier.
This gratifying growth rate in the demand for beef

on

eral

•

terially by adding strength to the cattle and beef
per

the

from

part

1960

projections.

this

easily initiate an increase in mar¬
relatively early leveling-off in the cattle

a

into

construction

num¬

bers already back to the record levels of three
years ago,
any unusual conditions such as unfavorable weather in
the year ahead could

ketings and
population.

industrial

and

The amount of potential new busi¬
ior
auditional electric service

supplies will be in pork rather

sofar

dependable indicator of

commercial

activity used by UI and other elec¬
ts ~
'+nity companies.

than beef. -Beef production will con¬
tinue to be curtailed, as in 1958, in¬

food

according to

reason

the

meat

prices. In the summer, sales drifted down¬
ward along with prices. Then as the recovery in general
business gathered momentum in the fourth quarter, food
store sales began to rise, despite a further decline in
food prices.
;

may

of

(adjusted for normal seasonal trends)
peak in the spring, coincident with a peak in

a

1959, and

in

food store sales occurred in tire first
George L. Clemen ts

during

Resulting livestock-feed price

crop.

in 1958.

the

year.

year was the high¬
1952, while feed grain prices
dropped to a 15-year low under the
impact of a second successive record

stores

36.3%

than

more

est since

retail

Results in 1959 will be affected by
trends established during 1958. For

example,

a

COONEY

course

to

dollars.

prices in the past

for

increased their

store

in

level second only to the all-time high of 1956.
The general level of livestock

a

approximately $18.5
1958, up 7% from 1957.

in

good

be

of declining meat production, it
that industry output will once

years

of

chains

a

to

consensus

volume of sales.
had

expected

President, Wilson & Co., Inc.
is the

amount

life

con¬

consumption

Food chains with 11

D.

piled,

Motor

;

the whole 1959 will be

on

modest increase in the physical

a

1-

kindred

averaged
about 4% higher than in 1957 indicat¬
ing

'.v\

gross revenues received

on

by motor carriers in 1958 will, when
complete returns have been com¬

and maintenance

pasturage for
years is quite;

A/;

an amount nearly equal to consumer spending
housing, automobiles and all other durable goods
The total was up approximately 5% from the
previous record of $47.8 billion in

1957.

to

most

combined.

for

being

products are
substantially increased demand.

billion mark

$50

•»

each

Many industrial leaders have reJonn s. Coleman
cently expressed very o p t i m i s t i c
views as to the coming year. Steel,
iron, pipe, cement

reach

Retail

-■

improved

devoted

-

President, Jewel Tea Co., Inc.

in

is

acreage

Statistics

from
shipper's platform to
facturing industries have undoubtedly prospered through
being able to build industrial sites anywhere, without
regard to shipping location, due to the rapid, safe, flex¬
ible transport of their products by motor carrier. Trucks
deliver to every point in America, and have established
unparalleled reliability in the eyes of those who deal
with the transport of goods.
To them, this means a
substantial savings due to efficient scheduled production,

farming
production last year
More and more lands

average.

are

While

:

dles three out of every four tons of
freight in America, and provides em¬
ployment for eight million people.

direct

\

cotton

will

CLEMENTS

L.

new

earnings and deposits
peak of all times. Agri¬

Following two
GEORGE

reached

highs.- Bank
attained

great

optimism; however, the business outlook for motor car¬
riers is unquestionably favorable. Trucking is
big busi¬
ness,
although until recently few
people have realized its magnitude
and importance.
Our industry han¬

cities,

...

^

business.

The trucking industry will have a record year in 1959.
I am no prophet, nor am I particularly known for

this

,.

growing with the expanded economy .
Murray Cohen
of the country and this trend willcontinue through 1959,. in spite of
*
continuing higher wages and increased costs of doing

COOPER, JR.

found that economic trends

There was,, and still is,

some

tions.-It has established a pattern of

E.

Cooper-Jarrett, Inc.

leading investment houses.

:

While the recent so-called recession affected

I think we fared very well.

President,

.

Big business means public owner¬
ship and financial interest from the

Birmingham Trust National Bank, Birmingham, Ala.

condi¬

good

by

ROBERT
/

billion

■

continue to grow

affected

in the hands of consumers.

a

store

new

demand for efficient modern store

40

and

garments, which it rents to all types
of business and industry, is sold at
a cost which is
economically sound.
This is the basic ingredient which is

expand greatly our livestock supply. We know that our
rapidly growing population and the prospective increase
in per capita income will provide for a major expansion
in the demand for the products of this industry. By meet¬
ing the challenge of developing and effectively merchan¬
dising the kinds of meat products in growing consumer
preference, a significant further enlargement in the de¬
mand for meat can be realized, especially in view of the
record amount of discretionary purchasing power already

why the outcome should be

reason

no

construction has been rapid
is true, but the growth of popula¬
tion, .qnd most "important, its continued outward shift
to the'suburbs,' together with the adaptation of more
and1 more ^merchandise
lines
for .efficient
handling
through supermarkets, is continually adding to the

of cleanliness and health
form of freshly laundered andtowels, linens, uniforms and V

favoi ably

group,

earnings, the picture is less clear,

in the

many

expand in such an atmosphere.

clean

a

as
always. The continued upward trend of wage and
other costs, combined with the downtrend in food
prices,
has put something of a squeeze on earnings in recent

It's product
in the

to

ficiently promising that

Laundry 1.
of those service in- a

Supply

Industry is one
dustries that will
and

•

business.'

our

Linen

The

all

the past few years, it

economic

the

turn

we

as

••••:„•-* :av/a...-

•

When

decade and I

Corporationh?77:""

Consolidated Laundries
The "future

-

that

situation the industry has faced several times in the past

<

Board and President/

of the

For the chains

income.-

different

Chairman

so

it seems
logical to expect that they will continue to raise their
share, of. total food store sales despite
the growing
competitive strength of affiliated independent groups,
and they should, be able to raise their sales by approxi¬
mately the same proportion as the rise in disposable

months

imported cars. Many of our dealers in strategic

nated by

marketing areas are already reporting this to be true.

sales of lower prices,

on

sales, will probably show an increase for the

of 2% to 3%.

year

*

33

(429)

underway

to

crease

its

construction
area.

pected to increase substantially to meet the demand for
this kind of housing.

Always a favorable factor to our area's economy has
proximity to New York City and its giant mar¬

been its
ket.

An additional stimulant now is the new Connecticut

Turnpike which has opened about 1,500 acres of land for
commercial
and
industrial development
in this area
alone.

As

a

result, UI's area development division has

a marked increase in the number of in¬
quiries for land sites and buildings.
The New Haven area's economy has already felt the

experienced

I

in

needed

and lighting while industry is expected to in¬
use of electricity by about
7%. New home
is expected to increase moderately in the
Construction of apartment rental units is ex¬

for power

resources

Continued

on

page

34

-

The Commercial and Financial Chronicle

(430)

34

and

Continued from page 33

Haven's

of New

surrounding communities.

and its
In

for

harder,

Particularly significant

growth.

by business

in

population and in

will start construction

into

on

Bridgeport Harbor

new

If

is dynamic, continually growing

well

$20 million expansion of its

a

plant's first one which
went into operation last year to help
the company's
power production system meet the demands of the eco¬
nomic growth expected in the coming year and in 1960.
is

twice

'

-

.

the

*

'

'

•

size

-

.

of

the

*

increase

Memphis

trunk

lines

that

within

of

fields

the

which

should

would

have

been

but

Cox

misguided

destruction to

try built by

business

should

release

?

•

is

\

-

fair

both

,

industries,

we

sales from

this

look forward to
division

of

an

and indications

individuals to

M.

C.

into

1959.

"

..

Although

the

The

I

look

;

In

was

bounded

that

The

■

in

Darbaker

1955

board

of

to

big

automobile

sales.

pend

a

and

achieve--

industry will de¬

deal

great

the

of

1959's

final

Aside from

-

products
use

in

and

components

industrial

and

made

for

commercial

building, the railroads, and defense.
We

also

look

forward

this year as segments of

to

progress

our

market

expand their activity.
The railroads have made
comeback

,William

C.

Croft

year

ago.

volume
....

unfilled
cars

>

,

from

the

low

news

be

with profits on the rise as
increases. They are
again

purchasing

new equipment, and the

backlog of orders for locomotives

is up.

and

freight

Commercial building probably will be steadv in
1959
and might even be a little better than in the
year gone
by. Industrial building, an important field for our in¬
little sign of advancing for some time.
dustry, shows



will

represent

early

in

1959-

them

in

lines

a
heavy emphasis on re¬
development during 1958. This emphasis will

continue

the

as

of

was

company

continues

products

new

or

to

seek

modifications

the
of

manu¬

standard

the new. Superior Steel Division
working into
Copperweld organization and with the benefits of
capital improvement program beginning to show,

we

-

expect

1959

to

be

As

'-

supplier

a

of

during

a

<

nearly

every

at

It

of

the

toward

transmission

and

use

distribution

fields.
' f-t-

;

of

this

new

controlled-weld

Favorable

process.

"Alumoweld" led to authorization

of

an

acceptance

$1,325,000 for equipment to produce

the

mercial quantities. Installation cf this

new

The

wire

to be

Wire
to

the

completed

and

Cable

telephone

during

Division

industry

wire

in

equipment is

1958

sales

the

at

were

company.

of

Copperweld

showed the strongest booking level in recent
years.

Aristoloy Steel

Division

and

felt

in

Daniels

L.

5

the

effects

surplus

lower

pected

to

capita income at about

per

One of the most

last

encouraging factors

was

half

of

of

prices

total

The

products
are

farm

ex¬

income

1958's

level.

record

Major factors in the business recovery are the rebuild¬
ing of inventories and home construction. Public spend¬

ing in the form of highways, buildings and defense, also
giving impetus to the business upturn. By mid-year,

good,
If

big

question

1959

industrial plants and

they

are

could

is

be

a

automobiles.
very

disappointing,

god

the

1958.

that the divi¬

equip¬

*

If

year

auto

sales

are

for

everybody.
trend will be

upward

slower.
In

our

recession
the

new

will further stimulate the rise.

ment

own
were

Upper Midwest, where the effects of the
less

severe

than in

some

other areas, the

continuing improvement in business will create higher

the

the

farm

This reduction, forecast at between
and
10%
nationally

employment and greater demand for

during

of

support

reduce

tion

strongly

the

1959.

recession during the early part of the year, but
produc¬
rebounded

to

to

by
farm
economists, may be slightly greater in the Upper Mid¬
west.
A
continuing decline in, farm population and
high production, however, probably will maintain farm

The

that

important

and

is
com¬

ground rods, another of the division's primary products,

The

mounting

increased investment in

reports

so

Midwest

result of record 1958 production.

1959.

in

highest level in the history of the

of

expenditure of

the

alike

ADM, may
proportionately in the eco¬
nomic gains. Farm prices have been
declining for several months as a

Thomas

Division started pilot production
aluminum-covered steel wire made by a

consumer

restraint, the rise will be
healthy rather than a

Agriculture,

capital

areas.

in the important

that

will continue in

and

Upper

The';

1959.

almost certain

recovery

not share

leads

substantial

reaches

now

*

headlong inflationary boom.

¬

develppment of "Alumoweld"

product for

steady

with*
the

combined

program

'

If business and

exercise

v'

.

mod

appears

1959.

the sales and earnings improvement, the
Copperweld during 1958 centered around'

completely

electrical

..

the

improvement

economy.

economic

;

more

,

equipment in key

new

a

business

part of the

higher level of

.

authorized

materials to all segments of
Archer-Daniels-Midland Company

the

real-;

be

the

basic

industry,
that

noted

benefits

become

DANIELS

of

Board,
Archer-Daniels-Midland Company

has
,,

year.

L.

Chairman

American

,

benefits

good

a

THOMAS
V

was

that

.

which*

1959.

there

best

management

optimistically

Wire,

expected

a strong
point of a

and

divisions

search and

The

the

may.

-

backlog of orders

•

field is largely electrical

by this

booked for the first time.

were

better year in

a

all

re¬

The Wire and Cable
own

to

In

during

sales

favorable effects of

has

new

the announcement

record.

Our

loss

beginning to

were

good

look

directors

and

On

new

a

of sizes offered

range

not

the

overcome.

gratified

These

ernization
a

management

carloadings

auto

period

company

The
M.

expenditures for

the

than

operations.

boom year.

;

to

the $17,000,000 modernization
improvement program launched-,

and

are

ments of

cable stranders and

new

the

in which sales

from

James

tool

in-

competitive with Copperweld products. With
signs of betterment in the economies of Latin America,*;
Europe and Asia, Copperweld International looks for¬

strongly in August and the

particularly

CROFT

machine

help

Steel International Company did
foreign countries. These include several

66

V.

months,

was more

this

ized:

a

will

high-speed stranders and three new'

new

manufacturers
are

ward

quarter of the year.

indications of improvement,
including predictions of increased

there

•

selling products of Copperweld Steel
Company, this division has signed up several domestic

strength of the recovery carried into
the last quarter and indications are

to 1959 being a better
year for busi¬
1958, but I do not subscribe to the opin¬

In many areas

,

of

With

small

a,

first : six

deficit

increasing volume of

ion many have expressed that it will be

in

addition

^

forward

than

effects

Copperweld

business

the seeds of

sow

*

showed

company

the

President, The Pyle-National Company

ness

of the plant during 1958 which
efficiency and reduce costs.

countries

DARBAKER

apparent

WILLIAM

the

division is currently booking orders at near
New equipment was installed in several

that the improvement will continue

are

business.

our

component
:

felt

machines to bre installed
increase the capacity of this plant.

will

the

building construction combined with the
of firing equipment for existing boilers
a substantially improved mar¬
ket for commercial-industrial
heating and power plant
equipment.
and missile production
is, of course, keyed
requirements, and further expansion in these
a
certainty in 1959. As a supplier to these

Division

into

wire-bunching

apparent

rising trend in sales and earnings was evident at,
Copperweld Steel Company during the last half of 1958 r

additional

seems

research and

levels.

division. Five

President, Copperweld Steel Company

>

modernization

Aircraft

year

during the first half, but ended the year
rising in practically all major marketing

This

facture

and furnaces should offer

fields

Tube

braider has increased

at¬
for

of vision and high courage.

new

to defense

on

1959.

the addition of two

and

and*

A

for

for

to

expected

new

products which will broaden its markets.

capital expenditures in plant construction
and for replacement of obsolete machinery and equip¬
ment. The demand for heavy engineering work contin¬
ues, and there is no letup in the need for schools, hos¬
pitals, churches, and other community projects. This
need

and

$1,750,be ready-for

a

an improved sales posi-.
during the last half of the year. Prospects for 1959
appear to be good. A new tinning process was developed,

great and essential industry—an indus-f

a

men

JAMES
;

outlook

completed

was

tion

Crossman

.

future

oppor¬

the

Flexo Wire Division reported

K.

Jerome

wish to preserve.

The market for commercial-industrial steam generat¬
ing equipment offers excellent opportunities in the com¬
ing year. The renewed confidence of industry leaders in

dollars

is

throughout the

Seamless

sales

crease

Indeed, by their unwarranted attacks on the oil and
gas industry, the self-appointed "saviors" of our coun-'
try may well destroy that which even they profess the

in the year ahead.

the

work

which

sections

•

J.

an

of

recession

record

result

the

engineering
Mill

bv the end of

Ohio

areas.

utter

Suez, and now Venezuela, seem not to
penetrate the minds (?) of the so-called "liberal" bloc.
If the American people are properly informed, they cer¬
tainly will not permit self-seeking politicians and a few

through increased sales
and cooling equipment

heating

the

decision
as

provided

modernization

on

a

sincere

reflected

be

residential

of

The

The lessons of

.

trend

the
salutary,

is

<

Superior Steel Divi¬

metals were fabricated by customers
parts for atomic submarines.;
v - ;

today than ever before. The risks inherent in finding oil.
and gas have increased substantially. Just the threat of
this drive will operate as a definite deterrent to neces¬
sary exploration.
■-

Lewis

volume

However,

Court

.!■

■

awarded for installation of

were

Sendzimir

the

hand.

•

».

in

were

production involving "wonder metals" such as boron
stainless, zircalloj' and beryllium copper. Some of these

the existing percentage allowance is even more

; During'
the current quarter just
ended, the residential heating and
cooling industry has made substantial sales gains over
last year. Unusual sales strength has been shown in gasfired appliances such as furnaces and boilers. Sales vol¬
ume has been boosted by the higher rate of home build¬
ing and by home modernization programs. This favor¬

able

000

Work continued

necessary. Again in the present Congress concerted
tack will be made on this percentage. The necessity

operate.

we

Preliminary
contracts

de¬

recent

Power

hold

to

below par for the

was

furnaces

slump in the automotive industry, 1958

concentrate

operation

contrary
result
been
an¬
nounced by the Court.
For thirty-two years it has been
recognized
by law that a 271/£%
depletion allowance on oil and gas

industries

to

with

Federal

equip¬
prior to

slabs

new

increase in rates is still sub¬

The

electric

seven

The lower level of operations

rebate.

the

chaos

commer¬

or

The

classified

be

continues

had

military aircraft.
The
basis for
the projected in¬
crease in industry sales during 1959
can be found in the strength of gen¬
eral
business
activity, which has
persisted during the last quarter this
year, and in the improvement shown
each

to

of

cial and

in

to

not

are

whip

making plans for operations during 1959, our com¬
pany is forecasting a 5% increase in sales volume. In¬
dustry figures could well be higher. This is an average
increase covering the four fields in which we operate—
(1) residential heating and cooling
equipment,
(2)
commercial-indus¬
wk
trial steam generating equipment for
power and heating,
(3) gyroscopes
and electronic components for mil¬
itary aircraft^and missiles,, and (4)
for

5%.

to

sus-,
may

Case

Commission

In

components

an

ject
President, Iron Fireman Manufacturing Co.

machined

4%

as

1959.1

gas

public utilities. It should be noted

as

COX

J.

much

as

products and

oil

and

steel

plant.
was spent on the installation
equipment. The 'capacity of the hot mill was
increased by 20% by the addition of a new
heating
furnace, which permitted the rolling of heavier coils.
of

substance, the decision held that the

'

LEWIS

whole

a

sion.

in
held, that it is
not necessary for the gas transmis¬
sion lines to obtain approval from
customers before increasing rates. In
the

operation in 1961, the 165,000-kilowatt generating

unit

Because of the
as

cision of the U. S. Supreme Court

Scheduled to go

plant.

power

for oil

demand

the

process

;
,

steel. Special

Approximately S 1,000,000

The general business picture looks brighter for
the expected improvement materializes, and is

tained,

Early this year the UI

business.

favorably with the

a

operation at the Aristoloy Division.

President, Ryan Consolidated Petroleum Corporation

similar to New Haven's, that will cost millions of

to

ended, six of the

year

CROSSMAN

K.

installed

was

tunity

JEROME

dollars.

Our area's economy

operated at

shipment to Superior for rolling into strip steel. As the

.

extensive urban renewal and redevelopment pro¬

an

gram,

ment

All of these points signify progress, but none suggest
me an all-out boom. Management still must face the.;
fact that these are highly competitive days, and in some
fields productive capacity still exceeds demand. How¬
ever, for those who operate skillfully in the develop¬
ment of their products
and markets, 1959 can be a
year of opportunity.
'
- ;
•
'

city's economic growth are plans now underway

to this

division

sumed the manufacture of stainless

weapons.

to

,

hit

the

very

throughout 1958, whereas in the 1954

average

recession

-('

encouraging signs of recovery that should be

are

followed

*

recession

1958's

where

Bridgeport

there

definitely con¬

district has

downtown

operating rate compared

industry

facilities and

defense

growth of economic activity in the city

tributed to the

sions

*

The construction of several office
buildings had already begun. Redevelopment

and store

report improvement

1959.

Thursday, January 22, 1959

.

to

of construction.

pace

in

The heavy defense

increase in the

and the coming year will see an

gram

it will

foresee that

not

.

rate below that of
program will be significant again"
the industry average.
companies making electrical parts and equipment.
As
The nation apparently will spend more on missiles, and*
the
result
of
Copperweld's
merger
with
the
on
the improvement and maintenance of our national / Superior Steel Corporation, the
Aristoloy Division re-

$145 million redevelopment pro¬

stimulus of the city's

do
late

we

before

.

will

Iron

our

products.

On

Range, increased activity in the steel industry

stimulate

employment in the mines.

Volume

Number 5814

189

.

1959. Undoubtedly this confidence is influenced not
only by the opinions previously mentioned, but also by
a
review of the currently available statistics for 1958

President, National Life Insurance Company /

entered 1959 in the midst of an amazing

The economy

♦

early last year, confirming
the earlier impressions that the recession constituted
merely a period of readjustment and the establishment
a

substantial

more

ther prosperity.

base

for

Jones

fur¬

econ¬

of

industries
further

upward

price level.
'

life

The

look

forward

to the

industry

new

■

high rate

a

business activity and also by the

of

C.

Deane

Davis

essential -nature of the service which

the

industry provides.
insurance

Life

will

continue

in

the

future,

it has

as

in the past, to furnish protection against the uncertainty
of life, and the large purchases of insurance during re¬
cent

keen

Furthermore,

ance.

in

no

these

days

be

to

considered

method

certain "brakes"

creating'

of

increasingly evident.

estate than by means of the purchase of life insurance.
life insurance industry recognizes changing con¬
ditions within the economy, and most companies strive

look

The

for

insurance

,

life

The

buyer

is

better

able

to

care

for

all

high

than

/'./

its

ability to stem

inflation

and

no

to

than

.

in

continue

recent

In* the

but is

has

a right to a
their'"invested capital,
and
the trend of recent years
is
placing this right in jeopardy/
"
-

to

lose

In

atmosphere of inflation; the expenses which, a
man and his family incur tend to follow
prices upward.
Under such circumstances, the need for life insurance
becomes more imperative than before.
Many persons
an

seem

to

believe

that

they

"beat"

few

people

successfully

offset

by

their

and

a

successful

of

existence

insurance,
dividual

in

penalty

severe

the

inflation

merely

needs

order to make

form" of

instead

to

serves

life

more

of

heavier

per

arguing

demonstrate

against

life

this

adequate provision for his estate.

continuing
ising future for the life insurance industry.

with

group of

leading indicators

two

that

of them
the

although

construction

we
use

tion of

Decker

service

industries

We

look

for

,

of

by its

increased

-

the

a

already supplying

production of larger ingots, mill forms, parts, improved
alloys.

methods of fabrication, and new

Consultation

and

development

joint

work

with

air¬

craft, missile and rocket engine manufactures indicate
that extremely large amounts of refractory metals may
be

required in the next few years for the space programs
under development.
The successful completion of
a small portion of these programs will constitute a

now

even

great advancement for Fansteel.

concerned

the

DEVER

activity in industrial instru¬
of widely divergent trends'

year

probable

/

fortunately equipped with the experience!
resulting from nearly 50 years
in the refractory metals field, to meet these |

Fansteel

is

and technical background,
!'

of

work

challenges.

*

increases

on

*

monetary control*—in th" «eri~d

F. Dever

as a

tailwind for the instru¬

industry.

A recent survey
Ka

obsolescent

Company

in shipments should produce
proportionately larger increase in

crease
a

earnings.

It is too early to predict

with ary certaintv

the extent
any
earnings, or whether
earnings will approach the high levels!

1959 increase in

mentation
Henry

Brake Shoe

to cut operating costs, an in¬

gram

research,

of

reported that $70
to

1957.

/

evaluation

An

.

that acts

American

Judging by most available yardsticks, the Americanl
economy should show a significant upturn in early 1959,
accelerating later in the year. Since American Brake
Shoe serves a broad segment of industry, we expect our
volume to reflect this upturn.
Due
to the effect of the company's pro¬

in defense spend¬

Capital, spending during a period
recession and immediately there¬
is - pointed
more
toward
modernization than to new capacity.
The pressure behind this is the com¬
pelling need to reduce costs and in¬
crease
productivity so as to mini¬
mize the inroads of competition and
to grow at a profit. It is a pressure
after

DUNN

KEMPTON

of

the United States.




is

mation.".

use

Hence, at the beginning of the calendar year 1959
almost every forecaster is
confident, being of the opinion
that business volume and
corporate profits will improve

substantial amounts of
fabricated parts for mis¬
siles, rockets and space vehicles. A major aipount of
research and development work is being done toward
Fansteel

"widerInterest in the "tools of auto¬

as

of excess reserves of member banks and
changes in
rediscount rate—can decidedly influence the level

of prices in

far
at

these metals and experimental

ing, and an upward swing in capital
outlays by industry will stimulate

largely the manipulation of the vol¬
ume

strength and elasticity

properties of

President,

application of automatic controls.
An improved economy, heavy emphasis

compared
to ! the
proportion' em¬
ployed in both manufacturing and
agriculture.
Moreover, the relative
stability of prices during this period,
when inventory liquidation was sub¬
stantial, reinforces the position that
the Federal Reserve Board

desirable

high temperatures.

'

Vice-President, Minneapolis-Honey well
Regulator Company
'

the

the

and

of

films,

•

beyond the reach oi: conventional metals and alloys

starts

are
now
primarily
of plastic foams and

problems have sparked re¬
and explorations into struc-

tural and engine materials. The metals made by Fansteel
—columbiurn, molybdenum, tantalum and tungsten—all
have melting points higher than 3600 degree fahrenheit,

building products at the
Chicago
being an insulating material

HENRY F.

increasing propor¬
the population gainfully em¬

ployed in

These
search

1955,

in the

on

/.aircraft" and missiles have created
new
£>roblems of high temperature.

is turning its attention to the potential uses of
plastics in structural components.

mentation in 1959 after

nificance

P*nl

Doar '<-■

new

future

the substantial

O.

I.

Leland

of Home Builders show in

as

-

'

in roof construction.

feel

1958 reinforces the belief of those who regard the Na¬
tional
Bureau
of
Economic. Re¬

having great significance. Further,
stability of consumer
purchasing
power
reinforces
the
opinion of those who place great sig¬

.

housing

since

/■": ;■
Space Age presents a new
of
opportunities and chal¬
lenges, Constantly rising speeds of
'The

company

*

The subsequent movements of the Federal Reserve
Board indices of Gross National Product and volume of
Industrial Production in the latter part of 1957 and in

search's

that

level

Driggs

steadily during
of the products of

are

avenue

chemically engineered
products for the building industry, especially plastics, is

DECKER

National Boulevard Bank of Chicago, 111,

introduce

month, one
use

We

limitless,

PAUL

O.

for
prom¬

are-

the -highest

at

National Association

insurance, rather than less, in

All of these circumstances point to a

be

Dow will

in¬

the

1

in 1959
This, coupled
with good prospects for the automotive industry, is one
cf the' principal reasons for our optimism.
Among the
chemical companies we have a particularly large stake
in the building industry. I refer
primarily to Dow prod¬
ucts which go into construction without changing form
although sale of intermediate building chemicals is also
increasing rapidly.- "
*
* *

The

that

Indications

year.

division

1959.
'

V,

.

Dr. Frank H.

continued

and. sales

expected to show
/another substantial increase, during

second in terms of recovery

growth potential."/

will

own

taxes.

are

The

-

'

Furthermore, to the extent that they
these efforts, they customarily suffer
in

Plastics

high.

•

this

/, V Building products is one of Dow's brightest growth
areas, antr by the early 1900's the company's revenue
from such products will be in the range of
$100 million

investment efforts.
are

re-

may reach a new all-time
the markets that Fan¬

materially to FansteeTs 1959 volume.
Growth in our Rectifier-Capacitor

,1958,

to

,

percentagewise.

inflation' by

inflation

have

saies

in

regularly serves are all active,
barring strikes or other serioui

Division

and,appears to have the best potential for growth

covery

the
purchasing of equities of one kind or another, but the
history of inflation in other countries indicates., that
can

company's

own

the fourth quarter
on the increase.

still

set-backs, they should all contribute
-

pire-recession iev^s an/
the final quarter of 1958 was one of the best in history
in terms of volume. Magnesium made the greatest re¬

its

purchasing power
even after the termination of
fighting. The mastery of
inflation calls for sound Federal fiscal
policies, and we
cannot expect to preserve a sound dollar if the
Federal
Government continues to incur repeated
budgetary deficits.
'■■■', ■
,v
"

and

on

.

Our

are

sales

1959

industries

of

of business have

owners

preserve

power

continued

that
steel

acute
and 'demands
very
serious
study by industrial management. The

;

greater

improved materially and

Activities in all the Fansteel product divisions indicate

that is growing ever more

one

H. DRIGGS

Fansteel sales and earnings during
of 1958

months.

made

covered

dollar

FRANK

President, Fansteel Metallurgical Corporation

be

line of

be

fair return

purchasing

to

problems,, mention
rising costs out
of proportion to increases in produc¬
tivity resulting in. a squeeze on
profits. This is not a hew problem,

should

the

<

increasing productivity, improving product quality, and
in reducing waste. '

DOAN

improve during 1959 but inplagued by many of the
problems of recent years. We have made a good and
rapid recovery from the recession of 1958 and indications
are that the
economy will continue
to
improve through 1959 although
probably at a more moderate rate
will

dustry

of the dollar. The nation's record
in this respect during recent years has been
almost
everything but impressive. ^Monetary units customarily
lose purchasing power during wartime, but unfortunately

^

the

'» Business will continue to

money

increasingly clear that this nation will face
test

a small potential has been real¬
industry is more and more recognizing
positive contributions instrumentation can make in

American

ized.

show increased profits.

I.

of automatic controls.

application of automatic controls should broaden

considerably since only

out¬
always, will be placed on

as

users

The

President, The Dow Chemical Company

his

of

rates which have prevailed for more
than two years serve not only as a restraint
upon unwise
uses
of credit, but also furnish the saver with more
adequate compensation, than formerly was the case..
Higher earning rates make it possible for life insurance
companies better to reward the savings entrusted to
them, and this in turn becomes another incentive for
the purchase of life insurance protection.'
Looking ahead to the more remote future, it becomes

the

fit all

:

good business year, not an

a

LELAND

needs,

to the creation of estates.

as

both as a
development source and as a proving ground for new
principles and new techniques that ultimately will bene¬

insurance-buying public.* Consequently, the

insurance

chasers

will be adapted to industrial use. It is serving

expansion are becoming
Using terms quite loosely, the out¬

Management,

one.

its mettle to

and frequently at decreased cost.;
At the same time, most companies are
placing more
emphasis than ever before upon the training of the men
who sell their products, and the field forces thus become
increasingly competent in advising prospective pur¬

•

Today's modern process industries, such as the com¬
plex, continuous processes in petroleum refining, and
chemical manufacturing, require better, faster, more ac¬
curate and more versatile control systems. It is in these

continued

on

is for

1959

standing

constantly to improve the types of contracts made avail¬
the

forms of instrumentation.

new

seem

1959, may also hamper profits.
.While one should-not expect the year, in terms of business
volume, corporate profits, and individual incomes
to be one of difficulty and decline, it does appear that

an

able lo

guide, it would

a

punitive

almost

of

certain

more

exact

ments to be reopened in

serve

taxes, there exists

an

;.

strongly to emphasize the public's
appreciation of the basic usefulness of life insur-.

years

.

not

•

with

considerable optimism engendered in

part by the prospects for

is

areas that advanced forms of
computing devices, such as
reasonable .* digital computers, will eventually come into use.
expect that 1959 will be a year of good volume but
The recent introduction of electronic controls for the
not runaway prosperity; and it will be
hampered, how¬
process industries increases the flexibility of instrumen¬
ever, by such actions as the Federal Reserve Board may
tation and provides new products that enable instrument
deem necessary to prevent inflation of the price level engineers to select the most economical means of control
and still enable the United States Government to finance '
in terms of installation and performance.
its deficit and refund its maturing debt. Currently the
Among areas offering a growing potential for instru¬
.means available to the Board are largely monetary with
mentation, are nuclear energy, electric power genera¬
the result that profits for the year may well be reduced
tion and distribution, the
military, and research.
j
by high interest rates, by tight money, and by a short- '
The military not only is an important instrumenta¬
age of mortgage funds.
Numerous, and quite possibly
tion market but many of the technical advances now
larger strikes, because of the number of wage agree¬
being made in automatic controls in this field eventually

is

can

year

the continuing trend through industry toward more
complete and centralized control of operations. This is
leading to new control concepts and techniques and to

to

-

insurance

prediction

"no straws in the wind" to indicate that the

water

the

pressures-on

••/

economic

are

is

specific result with the certainty that one can mix salt
and sulphuric acid.
However, if past experience

commodity prices
capacity in certain
usefully to restrain

serve

tell

to

appear

and transportation and com¬

gas,

instrument industry's sales would match the peak levels
of 1956-57.
An encouraging factor in the year ahead,

One can not mix the multitude of influe*ces on
American business in the different proportions in which
they are mixed from year to year, and foresee a certain

some

unused

the

averages

There

in the Dow

science.

evidenced by this recovery,
suggests that 1959 promises to be a
more prosperous year than 1958.
The
and

advance

that the rate of corporate earnings will rise in -1959
some extent be helped along
by a rise in the price
level.
*

Unfortunately
national

The

average..

35

munications industries.

and to

as

softness

industrial

,

petroleum, electric and

us

-

The strength of the
omy,

the continuous and substantial

and

rebound from the recession of

of

(431)

in

DAVIS

C.

DEANE

The Commercial and Financial Chronicle

.

.

of

the

outlook for

American Brake Shoe must consider
the

prospects for

tomer industries.

a

number of

cus¬

From the economic

believe thatl
upturn in pur-l

indicators available, we
1959
Kempton Dunn

will shown

chases

by

an

the auto manufacturers,!
equipment and heavy!

construction

machinery producers, ^nd the railroads. An increase inl
auto and truck miles traveled, coupled with the current!

r^nlace

equipment in the manufacturing, mining,

Continued

on

page

36|

The Commercial and Financial Chronicle

(432)

36

Continued from page

of

35

vehicles on the road,
should result in improvement of business for those of
our divisions
which serve the replacement automotive
the

in

increase

average

of

age

parts market. We also look for a moderate upturn in
the mining and ore processing industry, another customer

spending for military aircraft may decrease
somewhat during 1959, but its effect on American Brake
Shoe's business should be more than offset by sustained
Defense

aircraft, plus an

of commercial

increased market for missile structural

components and

ground-handling hydraulic systems.
The company's diversification program has resulted
in our achieving a significant position in the fields of
aircraft and industrial hydraulics, and has brought us
into the field of high-strength light alloy castings. We
expect that 1959 will see an increase in our shipments in
these expanding fields. We expect to intensify our diver¬
sification program, and are seeking new and profitable
product lines through research and development and
through acquisition of established companies.

President, Consolidated

«

Edison

for

outlook

^Mi

,

reflected

is

1959

the

and the billion dollars it will spend on new facilities

between

an

increase

of

about

hour

annually

sales

over

for

notable

been

its

during the 1958 recession year
dropped

companies

of

the
below the 10-year industry

over

stability of Con Edison's growth is directly related
stability of the New York market. Even

to the inherent
in last

gear's business downturn, .jobs in the construction,
and service industries in the city increased.
Although employment in factories and the softgoods in¬
finance

fell

dustry
not.

sales

tinuing

buildings

for

outlook
with

and

1959

this

is

bolstered

city, both
apartment

the

of

rebuilding

structures

respectively,

decline

was

the employment decline nationally.

as severe as

The

7%,

and

6

new

with

con¬

office
Older

new

buildings.

are

users.

tion in older buildings.

the

On

have

anticipation of increased earn¬

In

cents

,

on

its

ditions
twice

the

,,

*

year

from

across

the

the year

of

the

million

the

State

Empire

will have an

too,

to show that the

business

are

barometers

business recovery

current

ment

debt, and

is

needed to

now

on aid programs to state and
to this the increased billions

state

local

York's

position

as

the management and financial capital

of the world.

Con
as

■»

Edison's gas

new

homes

are

business will also continue to
constructed and

older

as

grow

homes

and

small apartment houses throughout its territory convert
to gas. More than 90% of the one- and two-family homes

in

built
gas

Edison's

Con

territory last

gas

year

installed

heating equipment.

The

ately

and

company's steam sales will increase proportion¬
with construction of large buildings and apart¬

using district steam for heating. Large commer¬
buildings using district steam for heating use steam
air conditioning
equipment in the summer, thereby
helping to level out the large seasonal dip in steam sales.
cial

governments themselves will spend

in

all

an

record, due

following four highly significant factors.
(1) The near record construction slated for the new
year, totaling some $48 billion.
(2) The rapid recovery of our dur¬
able goods industry such as
autos,
appliances, machinery, etc., all of
which need chemical coatings.
(3) The upsurge in housing starts
for 1959, estimated at 1.2 million
units.

(4) The 15 million postwar homes
coming of age and requiring paint-up

fix-up improvements.

Total

paint sales in

1959, to both
industry, should
reach almost $1.8
billion, up about
10% from the previous peakyear,1957.
the

consumer

and

Last year was
£.

A. Eckart

paint

a

industry.

mixed

Sales

one

to

for the

the

con¬

market continued
strong with
estimated rise over 1957 of about

sumer

an

4% FRASER
Digitized forto almost $1 billion.


The

many

is

and

will

not

have

consumeer

millions of homes

"

the

acceptance

as

to

•

company.

a

Our

1959.

..

is

endowed

planning capital expenditures of
the year.

■:

boundless

v m, '

;

a. g. elam

President, Southern Commercial & Savings Bank,
St. Louis, Missouri

•.

"Inflation" will be the key

word in our economy dur¬
ing the year, 1959.1 The results of the November election
point unequivocally to more and larger subsidies which
pour more deficit spending into the mill, all of which
will

us

.

pray

that

.

the

*

....

coming

year

have

will

>

lessen

the

prices to continue to soar.
priced ourselves out of

many foreign markets, and many sec¬
tors of the domestic
lost

over

$2

market; we have
billion in gold during

the past year; we have seen a loss of
l'aith in the future worth of U. S.

Government securities; we have de¬
stroyed much of our former faith in
fixed

dollar

investments

in

Ameri¬

business and other forms of sav¬
ings. The recent rise in the stock
can

market shows that

is

the

swer

equity ownership

so-called

to

our

"smart money',' an¬
key word "inflation." <

The dollar is still
A.

G.

Elam

flation will

enjoy!

cause

We

Couple this with equal opportunities America
offers all its people. What greater inheritance can we
have to sustain the high living standards our people
diversity.

$9.4 million during

•

currency,

with

over

•,

it cannot remain so

Let

approximately 6,500 cusnow being served by the
gain of 8,400 new customers in

,

tidies measured in unlimited resources and of immense

do

a

In order to keep pace with our population growth and
.the increasing demands for natural gas by present and
future commercial and industrial enterprises, we are

a

economy

state.

~

sustain this cherished blessing.
country's

our

of 362,272

total

We expect

people continue to enjoy a high standard of living and
we as a nation can and must regulate our economy to
always

seriously affected

increase in 1958 of

an

for

.

at

be optimistic for the year

experienced in other sections of the country.

ever

now

continue

We have been fortunate that the mild recession

point where we must act wisely to
dispel the inflation psychology and inflation fears al¬
ready in the minds of our people. Both management and
labor can jointly do much to relieve inflationary pres¬
sure now dangerously prevalent in our economy.
Our
We are

to

MM\/'M

territory served by Oklahoma Natural Gas Co.,

have particular reason to

shrinking purchasing power of the
dollar consumers are price conscious today more than
ever
and their shopping habits are highly selective.
Through mass production and mass distribution can
unit costs be held in line. No longer can we pass in¬
creased costs and increased prices on to the consumer
without risking the danger of pricing ourselves out of
business.
; 1 ;
*
- -•
•
to

appliance sales dur¬

expected

significant developments which have made
"break-through" year for our industry nationally

come.

tomers

-

re-appraisal by management for greater efficiency
and how best to prudently economize on operating costs.
Manufacturers whose product does not fit in to consumer
a

Due

time

to the

and

nation's population

be certain, however, that more aggressive
competition will challenge manufacturers, wholesalers
and retailers during 1959 than ever before. This calls

needs

will

many

sulted in
;

may

obituary.
will set

1959

on

value, quality and price might as well write their own

e. a. eckart
President, Sapolin Paints, Inc.

Paint sales for

our

sales

General business conditions in 1958 indicate that 1959
should be the best year on record for Oklahoma.
Popu¬
lation growth in Oklahoma Natural's service area re¬

bringing millions of new buyers into our consumer mar¬
kets for all types of goods and services.

for

a

in business

.

continued increase

gas

is

1958

total

Oklahoma's versatile economy with its
variety of natu¬
resources has enabled the state to resist the declines

sumers.

The

improvement in
quarter of

1959

ral

ment, higher wages, increased savings and make avail¬
able more spendable money in the pockets of our con¬

We

ments

v

to

of dollars

highways, hospitals, schools and housing as well as on
many other civic projects. The dollars so spent will drift
down to individuals in the way of increased employ¬

for large-scale rebuilding of whole
city.
This rebuilding confirms New

final

In the
we

local gov¬

announced

the

best

have given it a sound basis for great optimism
regarding
1959 and the years to come.

cover

will continue at least throughout the year; and recently

plans

processes.

continued their search for the

of the past year has not

Add

of

The

1958

of

electronics, the development

of dollars

,

14th yealr of. coordinated activities in the
fields of
promotion, advertising, utility and pipe line research and
public information. The 1959 PAR budget has been in¬
creased to fjurther broaden and accelerate these activities.

rockets, missiles and satellites.
billions

-

.

ing is to cover outlays on our defense program and in¬
substantial outlays to support technological re¬

Increased

■

its

cludes

of

c-ddins

American Qas Association's
highly successful Promo-'
tion, Advertising and Research (PAR) Plan completed!

definitely score sub¬

I believe, justify my prediction that this upswing
throughout the full year of 1959.

field

j\.

the amount of gas

through 1959 and into the 1960s.

extend

the

decided

ing the

During the coming year business will be given a siz¬
able boost by the increased billions of dollars our gov¬
ernment already stands committed to spend. Such spend¬

in

as

^Shipments of other gas appliances and equipment were
generally below 1957 levels as consumers tended to delay
purchases of major household and other durable goods,

The

economic factors which sustained this business re¬

search

have been nearly

reserves

great

but manufacturers now estimate
increase by mOre than 4%.

pairs of shoes will be produced during the

ernments.

sections

-

the year of 1958. It is no longer news
that our nation's business recovery during the last six
months of 1958 has advanced somewhat spectacularly.
covery,

an

possible year-round air conditioning system, the gas in¬
dustry devoted energetic support to existing equipment.
The 1958.shipments of residential units reached
approxi¬
mately 7,800 more than 3 times as many as 1957.

/>■.

stantial gains over

The

to

as

While researchers

-

company

coming year.
s ■ ■'r':
T ■ v ■
As I see it, business ii\1959 will

steadily to

improvement of known

Harry Edison

operation 334 units. Approximately 18 new stores are
scheduled to be opened during the coming year.
Due to our nation's ever increasing population, I be¬
lieve a minimum annual shoe production of no less than
600

construction

fundamental
;

-V
close

the

increases.as A.G.A.'s research emphasis shifts to a more
approach rather than the exploration and

company's
as
centered

our

Street

34th

on

for

'

withdrawn.;'jThe'^gas industry intensified its research
development and promotion activities in the field of gas
air conditioning
during 1958 with the result that five new
gas air conditioning processes have been
developed. The
.likelihood .of a major break-through in air conditioning

stock to 45

common

share.

>

natural gas reached an all-time
high
of 246.6 trillion cubic feet at the start
of 1958. During the past decade ad¬

1959, and stated that at its next

per

than $4.5

34 million of whom 31.3
million will be residential customers.
Proved recoverable reserves of

record on Dec. 31,

12,

in.!; 1959

is expected to rise

ers

to. stockholders of
1958 payable Jan.

share

per

more

estimated

-

.

record-breaking

and development of gas
transmission,}
distribution and storage.
The number of gas utility custom¬

'fl

ings, it has previously been. made
public that our Board of Directors at
a
recent meeting declared an extra
dividend on its common stock of 20

billion

•.

mounted to approximately $109

'

year.

:

industry, fifth, largest in the nation, will spend between $1.7 and $1.8

outlays for employee compensation, interest on govern¬

side,

positive

which tend

will

;: r'

r

.

gas

Edison Brothers Stores, Inc.

a

As evidence of this confidence the

million, as compared with $99.3 million for the previous

will

by the

being razed and replaced with larger
Almost all new offices and higher rent
apartments will be air conditioned.' There is also an
extensive program of building rewiring
in progress,
breaking the historical bottleneck of electric consump¬
energy

which

real

billion, is confident that its dynamic growth will continue
throughout. the year to provide even greater service to
residential, commercial and indus¬
trial consumers,

brought our own company's opera¬
its 36th year with an all-time high record of

tions into

At

Charles E. Eble

average.

The

,

my

sales

industry entering 1959 with

32 million customers and annual sales of

.

July and the fall and early winter months
continued acceleration of this upward trend.

a

bring

President, Oklahoma Natural Gas Company
The gas

opinion, our entering another boom period will
contribute greatly to increased paint sales.
In

and

■jr\

over

Building.

only 20% below its 10-year average,
while the average decline in the rate
growth

showed

Store

Con Edison's rate of growth

of

8%

nation shall

our

ml a. eddins

lights of this expansion was the opening of two major
units in downtown New York City, namely, Chandler's
Shoe Salon on Fifth Avenue and a major Baker's Shoe

stability.

country that year was 80%

situation improved mar¬
kedly toward the end of 1958. August industrial sales
However, the industrial paint

expansion program w
chiefly in and around New York
City with results that have proven
so
far most gratifying. The
high-

heavily built
up and largely urban, Con Edison's
rate of sales growth has been some¬
what slower than the industry as a
whole. Its rate of growth, however,
Even

....

appliances, industrial coatings fell 13% for the
eight months of 1958, for total sales of $387 million.

were

Thursday, January 22, 1959

less

a

Dui;ing

territory, which is

has

.

..

home

cents

sales are ex¬
pected to increase between 5 and 6%
annually over the same period.
Because of the unique nature of
its

to

dividend

the

Gas

years.

>
' "'
the paint picture was

scene,

.

brotherhood to all humankind.

dividend meeting in February it will
consider raising the next quarterly

1963.

indicates

trend

kilowatt

in

4.5%

five

next

end of

the

and

now

A well-established

for

Due mainly to the recession, in the auto industry
lesser extent in the lag of sales of big ticket

bright.
and

industrial

the

.

dangers of war and that the people of
enjoy the fruits of a world at peace

nation,

the

The year of 1958

"
in

$200,000,000 it has budgeted for construction during the
year

On

Chairman of the Board,

of

Company

New York, Inc.

Edison's

Con

in

harry edison

e. eble

charles

paint coatings.

consumer

first

group.

high-level production

majority

still- the

vintage,

prewar

accounted for much of the continued strong demand

.

not

but

with

a

"hard" unit of
a

government

spending more than it is taking
indefinitely. The alternatives to

Tin,
in¬

please some of the people
directly in¬
volved, but wage raises must be held in a close relation
to increase in productivity, farmers must be paid
only
for commodities that will actually be consumed, business
men must hold the price line on finished
goods and serv-

Volume

ices;

.

..The Commercial and Financial Chronicle

.

raised

to

intake.

over

The
to

5814

must be

taxes

our

outgo

Number

189

spiral

of

v'

;

times

sion

individual debt.

materials

Sometime in the future, but possibly not

We all. hope
and

that

sincerely that payment

we

will

curtail

forest

wi^l be th^ decision,:tions

that 1959

are

may

sion

must,

we

enter 1959 in

a while longer until the
existing capacity is no longer ade¬
quate. Higher values caused by the

DeCOURSEY FALES
for

Savings

creeping inflation of the past several
years have added materially to our

/

cheerfuKatmosphere
Leaving aside the question of War because of favorable
than we did in 1958. Business indices are at
higher ("business trends there should be complete recovery from
level.
The recession we were experiencing a year ago /the 1958 recession for the year 1959; • 1'.^ v
"bottomed" out in the Spring, and business.has renewed :/ ' /,. The Gross National Product in 1959 will increase to
its advance with vigor. Our great American prosperity.
$471 billion and the personal disposis still prosperous, though all too few of us remember a
able income to $327 billion. In the
previous prosperity just 30 years. ago,three great basic industries there.
we

a more

total amount at risk.

As

stand the consequences of an unsound
rency.; I

think that if all of

us

in

depreciating, cur¬

ently

our

one

be.. an.; output

with 1,200,000
against last year's

of

home

starts

total

of

.

as

tric,

higher

than

a

Actually, the rate of growth of this relatively new form
of cargo transportation could
be substantially greater
on the whole, as it
surely will be on
The
is

key factor

the

in

this

is

the

year

expected

just

capacity to

move

on

prediction

the

of

airlines

in

are

now

down

ized labor and the farmers for

by

is

but

10%.

i
.

.In

:

^/

but

as

is

W.

Farmers

may not be as well off as they
drastically so. Their income may be
Taxes during the year 1959 will be static.

1959 should be a prosperous
eaution ,will prevail ii the last four months/
in
year

RANKIN

It

that in 1959 the life insurance business
gains comparable to those realized during
or five years.
The gains, however, will

appears

can

;

expect

the

past four

continue to be hard
■

.

won.

,

;

There is

..

t6

easier

A.

■bobtih^

,-,:u

ptsl^faduar IJhough still small

in

v;£

later months of last year, air1 freight Volume
responded
Several "of the carriers are icnowh' tohavp

,

'vigorously
broken

all

records

for "volume

in

GWen^he favorable^ busfness

1953.

It

is

in

the

international

air

freight* field

that

the

..

chemical industry, While Chemical
chemicals

pro-

probably, equaled

or

ex¬

ceeded its previous all-time monthly

in November.

peak

that month,
industrial production was still about
3% below its all-time monthly high.

,

expected.

Here again there
is the favorable combination of
expansion in the market
concurrent with expansion in the cargo
are

....,

ianar*nnn„mi

'

wjSlfLoth^
business and the

for 1959, and with airline cargo
capacity on the increase,
volume records should continue to be broken
all'through
the year.

largest gains in tonnage

......

duction declined along with industrial production during
<lhe recent business ^adjustment, the output o£ industrial

'Fourth^Quarter

the

FORSTER

E.
•

The
for

output
1958

industrial

of

as

a

In

whole

was

chemicals
about

4%

capacity of the
airlines. The jet aircraft will provide the
lift; competi¬
tion in international trade will provide the cargo.

below the record level of 1957. Total

Year to year growth has characterized the business
of air freight transportation since its
inception following
World War II. In spite of
expectations,

overall economic picture has
improving steadily since last
spring, and it appears now that this
improvement will continue in 1959.
Inventory accumulation can be ex¬
pected to help boost production, at
least during part of the year. Per¬

industrial production showed a year-

to-year decline of about 6%.
The

been

however, there

has
a

been

"break through" of major proportions,
year when air freight volume doubled and redoubled.
never

a

Even 1959 may not bring the
long-anticipated turning
point, but it should be a good year for air freight, and
should foreshadow the major growth believed to lie

ahead

in

the

1960s.

•

and

prospects

fore, should be favorable.

FAEGRE

Ontario

for

ably

Paper Company predicts

increased

sales

volume

in

in

somewhat

higher levels
printing paper
usage, while the rising demand for
newsprint

remain

While business spending prob¬
levels

present

near

during the

convince

"With the expected rise in general business in

and

consumer

a

level above that of 1957, production of industrial chem¬

icals for 1959

time high.

as

a

whole should reach another

The increase

over

all-

1958 may equal the past

long-term growth rate pf about 8%

quantity of sales of the

new

a year.

The physical

Hercules Powder Company

is

goods should call for
added quantities of protective
pack¬

expected to share in the improvement shown by indus¬

aging

trial chemicals.

and

label

tiplicity and
for

also

grow

as

improves.

economy

The

mul¬

of papers required
commercial. purposes

general

should

papers.

mass

the
At

national
the

same

time, accelerated activity in residen¬
tial and commercial
building is ex¬
pected
for
and
R.

Faegre

the

to

stimulate

many

acoustical

greater demand

structural, decorative
insulation

board

products marketed by the company's
InmMte

Division.

In

addition, the
steppcd-up pace of public utility installations to serve
expanding population centers, and the reactivation of
railroad maintenance schedules should benefit
pole, post,




'

The outlook for

'

:

.

by Hercules is favorable.
anticipated

are

Increases that

in

iron

ore,

are

well above

bituminous coal,

steel, household appliances, plastics, and passenger

production.

protective

Favorable increases

coating,

rubber industries.

cement,

are

expected

furniture,

car

also in the

and "synthetic

In summary,

These

product

a

plan from which
will

be

no

realized.

factors, plus

ALFRED

M.

GHORMLEY

President, Carnation Company

commenting

ness,

on

the 1959 outlook for the food busi¬

it first may be helpful to briefly outline Carnation's

diversified operations.

The

company now

includes nine

operating divisions, their principal products being Evap¬
orated
Milk, Instant Non-Fat Dry

Milk, Malted
Foods,
Stock
Fresh

Milk

Milk, Dog and Cat
and
Poultry
Feeds,

and

Ice

Cream,

Frozen

Foods, and Cereals. Foreign markets
throughout the world
are
served
United

a

controlled affiliate. In the
and Canada, cans are

States

manufactured

in

10

plants, both for

and for sale.

It is evident

that, as a factor in the
industry, Carnation's destiny is
closely bound up with both the do¬
food

mestic

and

p

the

world

economy.

For the most

1959 is expected to be

of industrial chemicals
a

or

return

the increasing acceptance of the
family and business
financial counselor, lead me to believe that 1959 will
be another "good year" for the life insurance business.

-

a year

of signifi¬

improvement in general business, and production

high level by

man

life insurance agent as a professional

in

cant

the average

be

people.

use

average

will

„

through

virtually all of the industries served

it

Offsetting these negatives, however, are fears based
national and international economic and political
unrest that drive people instinctively to the kind of
self-provided, personally controlled, financial security
provided only through life insurance.
Also, the life
companies have wisely geared their policies and mer¬
chandising techniques* to the varying needs and pur¬
chasing power of all economic levels, thus making life
insurance more attractive and easier to buy for more

In

1959 to

,

to believe, for

1959

on

first

ipated during the last nine months of the year.

its

product classifications during 1959.
Earlier and larger local and national
advertising pro¬
grams now planned for 1959 should
result

will

in

Many elements in; the political and
economic ' p an or am a,
including
labor's approach to wage rates and
government's approach to the na¬
tional budget, are geared to immedi¬
ate needs and add fuel to the already
roaring fires of inflation at a time
when all of us should be stamping
out this potentially dangerous blaze.
These factors, coupled with the still
W. Rankin Furey
prevalent misconception that with
life insurance you must die to win,
continue to inhibit the distribution of the product.

quarter of 1959, revival in capital expenditures is antic¬

several

of

Consumer expenditures during 1959, there¬

.

ROBERT

The Minnesota

income is at record levels and

■

President, Minnesota and Ontario Paper Company
favorable

sonal

still rising.

—

I

A. E. Forster

.

reason

that he should invest current income

year,

' President, Ilercules Powder Company

pehefratibn
ffveight; markets As business conditions irtipruved iti the

no

that

example,"

immediate

^

FUREY

President, Berkshire Life Insurance Company

will be subjected

short^-the

some¬

already too high. Unfortunately there is no probability
place, however, as far into the future
we can see, conditions being such as they are.
There
bound to be a day of reckoning. "

not

to strikes and will be re¬
tarded thereby.
Inflation will be carefully watched by
the government, and curbs will be placed on the economy
—if it should appear necessary.
Savings will increase
?; about 5;t4%.v Profits will be greater for the businessman
S and the stockbolder. Wages and salaries will be higher.

prop

handouts at

that this will take

,

The cost
at just about the present rate.
employment. Wages and salaries

more

more

else's expense. There is only one answer and that
is decreased spending and not increased taxation, which
one

remain

be

Business

expand sharply
the new, large jet and jet-

aircraft go into service, and as;/
four^engin^ piston.' a'fbcr a f t with

will

will

will increase/

beginning.
Airline
cargo has been the

this-capacity should
as

living

There

chief limiting control on the volume
and rate of growth of air freight, and
in 1959

spending

Prices of goods will not be greatly changed.

increase in cargo-lift capacity

that

more

highways will be pushed.

of the individual carriers.

some

be

be going from

are
"calling the shots" in Washington. They are
listening to the unwise clamor of the multitudes, organ¬

the Federal and state governments and the sub-divisions
of the latter; also business will spend more.
Federal

will

may

men

DeCoursey Falea

should be good and better than 1958.
two

figuring that inflation

so-called "creeping" stage to a "walking" stage.

It is my belief that the spending by the Federal Gov¬
ernment is out of control. Politicians rather than states¬

An increase of 20 to 25% in domestic and international
air freight is the minimum that can be

expected in 1959.

caused many investors to rush into common
This fear undoubtedly stems from the fact that

the public is

by $8 billion. Elec¬
output should be 8%
last year. Retail trade

power

has

stocks.

about

should increase

EMERY

Hovey T. Freeman

Government in spending a great deal more than it takes

in,

1,000,000. Mortgage money may be
slightly higher.
Net inventories

President, Emery Air Freight Corporation

or

prices has more than made up for the drastic
(due to rising interest rates) in the market
Municipal bonds. Fear on the
part of the public that bond prices may go still lower as
the result of unsound policies on the part of the Federal

in home building 1959 will be a good
year

two

The advance

in stock

.112,000,000 tons from 87,000,000; and

weight, we will be surprised, and pleasantly
so, ati the strength
and intelligence of the. American
people as a whole.
■
/. ;
>
:
C.

will

earnings

shrinkage

our

no

JOHN

there

anticipating

value of Government and

voice

public opinion actively do so, instead of often hiding
heads in the sand under the delusion that
carries

steel

has

three years from now.

°yer. 1958. - In .autos, the unit, total
will.be 5,500,000 from 4,200,000;. in

position do influence

a

.

regards finances, the stock mar¬
been very good to us but
appears to be "top heavy," appar¬

:wiU be a definite increase in output

banker, I think it is my personal.responsibility^ to m
can to help my customers and friends, under-

a

do what I

' :

As

ket

.

-

It

my
feeling that industry over¬
built in the past decade and that the
slow-down in new construction will

continue for

grant the .proposition

York''

ing is that

during the recent recession.

is

-

will

surplus that

a

We

.

Factory Mutual Companies, for whom I speak,

in prior years due to industry hav¬
ing cut back on its plans for expan¬

well be a year in which U. S

-—•«

have been years of heavy losses for
in the business, but during 1958 losses

as

Present indica-

in general.

our

create

area

everyone

the

returned to the normal expectancy. The growth in new
business in 1958 has not been as large

This is also true of the Upper Midwest manu-

f

our

cienfly to not only put

about
for

products industries represented by

facturing and farming

:

FREEMAN

T.

The last few years

■;

and

37

President, Manufacturers Mutual Fire Insurance Co.

low-point has been evident in the paper, building

Mando.

public

private debts will have to be paid-of-repudiated.,

and

HOVEY

preservative

and

Steady recovery from the second quarter 1958 reces¬

-

heights of Government, State, Municipal, corporate and

in 1959, we are going to have to face the fact that

lumber

industrial

Division.-1

us

astronomical

also to

and

cross-tie,

treating volume for Mando's National Pole and Treating

.

ever-increasing wages has ^brought

unprecedented good

piling,

the excess of

cover

r»*'■

(433)

should exceed the

comfortable margin.

1957 all-time

an

part, business is effectorderly emergence from the
which

should

recent

recession

vide

Alfred

M.

Ghormley

sound basis for sustained re¬

a

covery.

pro¬

As for the food industry, it has

demonstrated
on page 38

Continued

■

The Commercial and Financial Chronicle

(434)

38

Continued from page

1959

37

notable resilience and

vitality, having been among five
non-durable industries which, in October, exceeded their
1956-57 production peaks. Based upon current perform¬
ance

of the

industry and that of our

look forward to
factors

own

business,

good year in 1959. There

a

lead

which

we

several

are

to this conclusion.

us

Population growth, according to the most recent statis¬
tics, is continuing at an even higher rate than was indi¬
cated by Earlier estimates. The trend of spendable income
indicates that in 1959 the great majority of American
families will be able not only to enjoy adequate food

requirements
quality

actually

but

continue

to

upgrading

the

20

sumed in this

the entire food

ago

years

volume

country amounted to $16 billion.

it is estimated to reach

75%

would

con¬

In 1958,

the almost unbelievable level of

do not

;On

the

"built-in"

convenience

refinements

and

the consumer has demonstrated

price. This will

for

willingness to

a

which

the

pay

not only greater consumer benefit

mean

and

enjoyment but also wider markets and opportunities

for

distributors,

manufacturers

and

producers

of

raw

material.

Nonetheless, we are keenly aware that Carnation or
any other company in the food industry cannot hope to
simply "inherit" a good year in 1959 by virtue of these
apparent favorable factors. Operating costs will continue
to increase in 1959.

Some of these will have to be passed

while others will be offset by greater efficiency and
productivity, or just be absorbed. This will intensify the
already major problem of maintaining increasing profit
along with expanding sales. This problem will be further

the

by

competitive

more

will prevail in

undoubtedly

situation

which

1959.

All in all, however, it is our belief that 1959 will be a
good year lor the food industry providing product qual¬
ity and innovation, together with efficient operation and
sound marketing practice, are vigorously maintained.
Our

economy

technology to

has evolved from the

war

emphasis

on

postwar emphasis on

marketing. Todaywe
face the challenge of a recovery situation which
demands, a dynamic combination of creative marketing
and creative product development.
Our

"Mr.

business,

and

Mrs.

have

we

a

in

business, ultimately is "ruled" by

as any

Consumer."

1959

will

be

kind

The

determined

of

business

year

by how well

we

anticipate, influence, and fulfill the needs of America's
consumers.

President,

the

new

Brothers,

Inc.

general recovery which started during the early
months of summer is lifting consumer incomes to record
levels.
Employment will probably
reach

peaks

new

riod

of

moderate

downtown

thing

on

branch

during

their

potential

increases

We

a

in

pe¬

which

full

markets,

have

still

share

Gulf States Land

not

of

will

expect

increase,

and

a

company

serve

the public by

The

product.

We

process of

manufacture

its

product in diversified
forms, such as:
ingots, billets, hut rolled bars, plates,

sheets, forgings, cold drawn shapes,
drill rod, cold formed
shapes, tubing,
etc.

Such

results

in

wide usage of our
steels
sales usually coincid¬

our

sale
P.

Gill

of

these

products

for

1959

likely to be greater than others.

Our general business has been
in¬

creasing slowly but definitely since
months and it appears that this increase will
continue through 1.959. Since the materials of our
manu¬
facture must be further fabricated by the
the

summer




The
in

purchaser,

our

industry there

several

are

needed

usually

and

for

compete

technological
advances.
support extensive re¬

can

therefore

are

frequently better
There are

business.

government

effectiveness

large

America's

of

defense

now

of the creative efforts of the

measure

depends

men

in the

electronics industry.

business

increased

spending,

working

hand

ALBERT
Chairman

enter

'■'v'-i://

1959

as

in

for

the

past

1958 is the
crops,

be

view

with

.

first in the build¬

are

we

with

cooperation

the

These

combined

monious efforts

smaller

closest

kind

of

with

participation

and

Federal, city and state govern¬

ments.

for

are

but

which

in

and

*

har¬

pilot projects
coordinated

of

area

new

a

endeavors

we

will

Greenfield

see

private enterprises join with governmental agencies in
far-reaching undertakings in industrial growth, trans¬

portation, commercial and housing construction, expan¬
in education, in developing power resources and,
indeed, in planning and financing of the modernization,

sion

some

rehabilitation
This

is

a

and

renewal

and

new

of

our

cities.

enlightened approach to problems;

still, it is only the application of the proper function of
W.

government in the complex of problems which the city

GODSEY, JR.

rapidly growing segment of

of

supply the advanced
military forces during
defense/ The

electronic

our

national economy1,

equipment requirements of
period of major evolution
of

expenditures has

^

nuclear age

,

presents.

•

experienced a threat of a
recession of sizable proportions out of which we are
presently emerging—largely because of private business
leadership in our efforts to meet the demands placed
upon us by our position of leadership throughout the
world, coupled with an ever-increasing need for eco¬
nomic expansion to satisfy our domestic needs.
Our present annual rate of growth of 3.7%
of our
Gross
National Product is substantial; yet, it is not
enough if compared with the comparable growth of

a

volume

the

During

industry; most of the increase

to

defense

•

privately-developed nuclear,

a

launched

President, Electronic Communications, Inc.

national

with

the

our

The cost-price squeeze will
farm families to seek to augment their in¬
through jobs in industry.
also

dedication

plant as recently announced
Philadelphia Electric ,Com:'panv in association with 50 other
/ private
utility organizations.
Both of these enterprises are being
by

many

We

the

is

power

farmer, whose

should

Company

Stores

The other is in the signifi¬

that

ing of

Contributing to this will be
production, rising costs and

year.

first

cance

only segment of the population which likely will
well off in

City

economists are beginning to call the new
Age of economic development in this country,

activity.

by gains in income from
all sources—wages,
salaries, investments.
Higher personal income, an increasing population and
expanding industry will help the home construction in¬
dustry to maintain the gains it made in 1958. Our own.
company's operations in this field, for example, are
improving with a pickup in industrial development along

as

GREENFIELD

what

The

than offset

more

M.

Board,

which
we
are
moving forward
in
the broad complex of urban renewal

living will show a slight uptrend because
stronger inflationary factors, but the increase in living
be

the

projects in Philadelphia, announced during the
past year, are symbols of the growth before us as we.

spending by consumers and more
schools, hospitals, sewerage and

economic condition.

of

Two

in

..

the

past year,

we

'

from $560 million in

grown

1950

to
'

$4 billion in, 1958.

over

The chang¬

ing

composition of major military
procurements, brought about by the
impact of technological progress, is

easily
fense

and

bombers

new

fight¬

ground

these
controls

techniques

to

are

devices

and

utilize

each day.

or

on

As

electronics

a

their

electronic

an

a

are

factor of fundamental

this,

efficient

we

must

That

importance: development of

and

concentrate

positive

on

methods

devising more rapid,
for delivery of such

several

other

countries

as

well.

This

City and beyond.
our

this

eyes

is

is the

a

practical reality, taking shape before
for renewed demands for regional

reason

cooperation among local units of government and for
markedly increased State and Federal participation in

atomic and hydrogen bombs appear to have reached a
peak of almost unbelievable destructive power. In view
of

of

national policy in the year ahead.
It has already been
recognized that the Philadelphia marketing area of 10
counties of Eastern Pennsylvania and South Jersey will
expand within the next few years to a regional area
ranging from
Trenton, New •- Jersey
to Wilmington,
Delaware. Even this is but an intermediate step in the
prospect with two decades of a megalopolis complex
which will draw into a single orbit an urban and indus¬
trial range running from Norfolk, Virginia to New York

capable
of
supersonic speeds and with the em¬
phasis on guided missiles and nuclear
weapons,

and

expansion must be in urban activities, for industry is
essentially an urban endeavor. It is for this reason that
urban renewal and the development of regional concepts
in city development
must receive top priority as a

followed in successive 'DeDepartment budgets.
In the

1959 aircraft program all
ers

Russia

.increasing extent
F. W. Godsey, Jr.
result,< expenditures
rising substantially.
Entirely new and vastly mote effective radar and elec¬
tronic communication equipments are required for bal¬
is listic missile
detection, tracking, and control systems.
These rapid changes in military weaponry are based

ing with the general manufacturing
index; however, some of our
steels,
such as high speed
steel, are subject
to
inventory adjustments and the

to

Golden

in

make, somewhere in their

production

activities,

drainage facilities, roads and streets and other public
facilities, will raise the level of employment and pro¬
ductivity and result in a healthy but not spectacular'

our

manufacturer, regardless of
he
makes, must use
something we or our competitors

manufacture.

James

with

for 1959 is the electronics

product

to

government outlays for

is

Every

the

increased

hand

helping to fight

Our company produces
specialty steels, which include
tool steels and hundreds of
compositions for special ap¬
plications. We do not manufacture a
finished or direct

electronic

The recent establishment

use.

electronics

corporations

industries will be followed by establishment
larger number of processing industries which will
convert the new basic products into consumer
goods.

F.

Vanadium-Alloys Steel Company

consumer

by

year

Gimbel

President and Chairman of the
Board,

is
to

smaller companies that specialize in research and
development, however, and do an outstanding job. No
what level its operation, the growth of every
company in defense electronics is finally determined by
the professional standing and skill of its research and
development staffs.

the situation.

GILL

defense

basic

A

JAMES P.

n

matter

apprehension, prospective
developments in the labor field, which could be a de¬
pressing, or at least an unsettling factor.injected into

A.

certa

a

cause

Bruce

componentj

tension

many

declining Federal payments.

in¬

the

able

of minerals, forest, agriculture and water.
This
growth, after a slowdown in 1958, is expected to intensify
in 1959 and subsequent
years. This continuing expansion

sales

tends to capitalize on it by doing
everything within our power to keep
prices down and to
inflation.

&

sources

of

and

remain

Larger

the end of this year at the rate of
compared to the current $62 billion.
Louisiana, industrial growth is principally in basic
industry which is being attracted by extensive local re¬

in

systems

international

the market for advanced

years,

will

search

income, despite expected good

believe

we

be

a

With

develop,

bring

new

smaller prices for increased

period of intense

our

spending for

In

.<

that 195,9 will be

competition

that

will

$70 billion

come

belief

our

being revived and the
of

electronic

the final end product. At each level competent research
and development efforts are required to
originate and

1958

cial and residential
purposes, is watching with great in¬
terest the spending plans of business which economists

than

the

on

only two or three years old,
probably show increases in the
neighborhood of 10%.
spite

in

In

Industries, Inc., which is engaged
developing thousands of acres for industrial commer¬

in

The

average

In

are

higher level

a

which

in

the

levels of production leading toward an end product for
the ultimate customer, the government. They range from
individual components to integrated weapons systems,

plant and equipment.

not be

will

volumes

curtailed

or

see

plans

for

accurate, effective

most
reliable electronic
this situation the demand for ad¬

and

Research Projects Agency further em¬
phasizes the major participation of the electronics indus¬
try in the massive outer space research program.

,

their

of

being

will

year

Expansion

:/;

develop the most

both airborne and surface

the New Orleans-Baton Rouge stretch of the
Mississippi
River.

our

department stores some¬
the order of 3%.
Our

stores

captured

1959.

business look for

economy.

H bombs. Superior elec¬

or

of the Advanced

rate

sidetracked

were

costs will

The

in the retail

national

upon.

fare, missiles, aircraft, and communications and radar for

The cost of

GIMBEL

Gimbel

slow, continued improve¬

probably be
during 1959 as the fear of unem¬
ployment is dissipated.
This consumer willingness to spend during the
past
year, despite the recession talk which he heard from all
sides, is imbuing business with a greater confidence in
increased

an

of

A.

GODCHAUX

business quarter by quarter leading up to an
even
belter year in 1960.
Consumer spending, which was checked remarkably
little during the recession year of 1958, will

at

relied

be

strong.
Companies qualified to
and produce the required electronics
have outstanding opportunities for service to the nation.
The principal areas in which the Department of De¬
fense requires electronic advances are for underseas war¬

ment in

/■

BRUCE

military

established.

devices

President, Gulf States Land & Industries, Inc.
a

to

race

weaponry

continue

"

see

will

lives here too.

save

counterraeasures.
vanced

well

create,

195,9 should

payload

prevention of border harassment

international

offensive

general steel strike take place in the com¬
ing summer, it would greatly upset production in most
of the industries that we serve.
;'■■■

on

aggravated

can

an

ing in the

a

The year

the

basis, research programs of the
United States and of its principal antagonist are compet¬

most satisfactory and sufficient to
substantial profits for this company. How¬

LEON

the

as

necessarily inchoate A

tronics

of capacity,

$41

billion, even as adjusted to constant dollars. This
represents an increase of 156% while the population was
rising only 35%. Thus, during this period, the dollar food
consumption per capita will have increased 89%, due in
a large measure to consumer upgrading in quality.
The food industry, including our own company, will
continue to introduce new and improved products in
1959. These products will provide to an increasing degree

devices

which

waif are, in

not'utilizing either iission

weapons

Police actions and

consider

should

ever,

fusion

or

,

we

conventional

more

industry, operating in mid-December at
is ample proof of this state¬
ment We do not expect our sales in 1959 to equal those
of either 1956 or 1957, but we do expect a substantial
increase over 1958 in the neighborhood of 15-20%
which
rate of

Thursday, January 22, 1959

.

recognize the probability of limited
-

cation. The steel

a

.

weapons, if need should arise, and for preventing their
possible delivery by others. To reach this objective re¬
quires major advances in electronics.
We must also

that all types of manufacturing and business were back
to the lush days of the summer of 1957.
Certainly, this
is not true with general metal manufacturing and fabri¬

result in very

unit value of their food purchases.

or

than

Less

business will depend
upon
general construction
(including roads, factories, homes, etc.), the sale of auto¬
mobiles, trucks, airplanes, household equipment, machin¬
ery and an almost unlimited number of other products.
Some general business indexes would have one believe

.

the

planning, the financing, the

birth

of

our

revitalization, and re¬

cities.

'
-

The

renewed

requests for increased

attention

at the

Volume

189

Federal

level

5814

Number

for

the

.

problems

of

is not

cities

our

However, present indications for 1960

a

sales

question of pushing local burdens onto larger provinces

expansion

of

are

for

creasing demand for our product.

the problems them- 1

It is, rather, that

government.

selves

the

both

transcend

economic

territory and facilities to

greater

meet

in¬

political jurisdiction of cities and states, and must , seekthe solution at the proper level.
Decisions of this kind
not and cannot be political ones, since they are born of economic realities. The call on the part of cities and *

B.

HALL

\

participation is but

.

national government recognize what is already happen- *
ing in the economy of our nation and that they apply "
sound political solutions to the problems created by the ;
economic growth already in progress.
\
The normal growth of our metropolitan areas — en-'
gendered
by the necessary expansion
of our great
industrial complex to meet the demands of our dynamicnational economy — will speed prosperity throughout*
every phase of our local business activities. ' To meet '4
that challenge in the best interests of all our'citizens,
it is necessary simply to match the most diligent kind1
of application to each job with the broad gauge planning*

f

'

;

v*
-

If

we

measure

to this great challenge,

up

.

1959.

of its

we

:v^5; v.:-

•!

is

reaction.

think

I

it

We

accounting of

an

ha

all

us

v e

our

country.
such

upon

a

Never have

tremendous inflation

casually and
so

ually.

seems

It

„

have

never

borrowed

.

much

in

,

-a

*

protected

•

fortunate

from

us

ing

the

of

t

.

/

;

/

to

seems

and the building of

us

:

with

To

greater extent

a

than

brands

our

company, as

and

will

4

number

of

age in our

From

of

:

population.

Falstaff's

optimistic
presaged

beer-drinking

outlook
by

r/■

of

hard-hitting marketing and
tion

which

program

consistently

reap

dustry's sales in
ritory. /

a

industry,
of

-

an

average

about 16%
Joseph Griesedieck

in

to

marketing ter¬

penetration

of

H.

'

of the total beer business

marketing area. Al¬
though this market territory contains

in

the

nation's

on

the fence.

meet

the

increased

demand

will

be

foolish

not

to

immediately, despite any prior plans to the con¬
Smart managements will anticipate machine tool

their minds quickly.
intensify the familiar chain re¬
action thorughout the economy that normally results
from higher levels of investment in capital goods.
.With the inevitable resumption of the creeping in¬

economy

and make up

will

speed and

in costs, furthermore, capital investment in better
plants, machine tools and tooling details will be a com-mon-sense
means
of cost cutting for many companies..

crease

Our sales estimates for the next two years show about
5% gain each year in existing markets.

SPS, a leader in the precision fastener field and vol¬
producer of steel shop equipment and office furni¬
ture, has purchased more than 1% of the output of the
U. S. machine tool industry for the past two years, and
.

The

than

brewing
others

economy.

last

year

industry

is

downward

somewhat

-

Although

1960

vulnerable
the

earnings

total

for

despite

higher

wage

and

year

this

material

modernization.

reflected

year

costs.

and

in

Some

price-cost squeeze is expected
price increases effected late last year in St. Louis

.Shipments from

our

most recently acquired

oldest

and

least

brewery,
With the closing

efficient

unit, Plant One, com¬
bined production capacity of our two St. Louis plants
now
reaches a new high of 1,500,000 barrels annually.
This year our plans call for further consolidation of
our

our

recent

in the

gains, with no new major market expansion
picture.




the

spring,./

of relief from the

Plant 10 in St. Louis, began last June.

expects to continue its consistent expenditures on plant
The company has invested $30,000,000 in

/

last

and fringe areas.

of

ume

nation's

detrimental effects of work stoppages in the

measure

from

in

.

our

anticipate increased earnings both

we

less

fluctuations

For thht reason, total beer consumption for.
should show little, if any, effect of the 1958

recession.

some

to

"

squeeze

is

Haney

_

inadequate correction of the maladjustments
during 1955-56. Overcapacity and high ratio oi
inventories to unfilled orders continue.
There is no

rest on the

sustained recovery in general

The general background of sentiment is not strong
say:
A moderately higher level in 1959
Others say: Higher in 1959; but look out for a crash in
1960 or 1961. (Both groups look forward to a business
heaven in the remote thereafter, 1965-75)

past five years.

'

During the rapidly receding recession, customers be¬
used

came

better

to

service

prompter
at

deliveries, higher quality and
price—ingredients that have,

extra

no

universally applied to rebounds of the past. These
elements will be retained, though, in the new and better
not

business

game

1959,

of

at least

by those shrewd ones

who will make maximum use of the

Firms

must

its control.

take

a

new

There has been

look
a

potentials.

.

at their inventory

and

virtual clean-out of inven¬

most fields, but it's just not possible to take
mounting customer requirements from empty
shelves.Those who continue to maintain them will
tory

in

care

now.

of

(7) The emphasis of a possible steel strike, while
having some short-term "bullish" effects, adds to uncer¬
tainty. The strike is less likely than it would have been
in years past, because of
(a) narrow profit margins,

(b) foreign competition, (c) big capacity, (d) relatively
high inventory, (e) tight credit, (f) absence of business
boom, (g) clouded auto prospects, and (h) smart laboi
leadership which may well decide to postpone demands
under these unfavorable conditions.
(8) Credit will be tight, and this will put a crimp in
speculative residential building.
(9)
Short-term effects of external convertibility of
European currencies in weakening' the competitive posi¬
tion of U.S. industries will offset hopes of long-term
benefits from reduced inflationary tendencies.
Result: Business should tend to sag in 1959.
Cotton

on

business

or

have to

pay

in profits for

textile

outlook

Favorable developments are: Some

liquidation of high-

plant, spindles in place reduced, inventory reduced,
some
recognition of overproduction (shown by partial
curtailment). A November spurt in orders makes a fairly
active first-quarter probable, and manufacturers' mar¬
cost

improvement.

gins show some
The favorable

developments are limited by offsetting
strength depends on curtailment

conditions: The show of

by a part of the manufacturers (not a "position of
strength"). The gain in unfilled orders represents orders
lower prices tfcan now quoted.
Stocks of goods are
still too high, being only a little under February 1956
or the peaks of 1951 and 1952.

at

Unfavorable

ability

factors:

Wide

of lower raw cotton

acceptance of the prob¬
and ample "free" supply;

domestic consumption (since Febru¬
5.04 yards per capita) still
exceeded by production; high ratio of inventories to
unfilled orders (53%); demand for finished goods show¬
ing little tendency to expand.
The cotton textile situation somewhat resembles mid1949 or mid-1952. Some basis for a cyclical recovery has
been prepared; but, as in general industry, attempts to
prevent thorough readjustment, by resorting to curtail¬
ment and price maintenance) are causing uncertainty as
foreign competition;

1956

ary

averaging only

,

to

timing.
Result:

inventories and

forward

/

.

.

Little

buying,

which

■

makes

i

,

large

productive capacity unduly burdensome.
gradual recovery is to be

But, after another reaction,
expected.
.

either lose out

Some

-

picking up and new
orders coming in, companies that need new equipment
order it

early last
year, Falstaff registered new records in 1958, both in
dollar sales and barrelage. Net sales topped
$100,000,000
with about 4,500,000 barrels being sold.
a

remain

T. Hallowell, Jr.

This

decline

of

prospect

With business

to

.

a

imminent

.'

sales

;

Despite

feel that all segments

the
by
1 most
economic
authorities, should
tip
the balance
on
many
capital
equipment orders, particularly for
L
machine tools, that might otherwise

only 42% of the total United States population, and but"'
trary.
33% of the total national beer consumption, Falstaff is
needs
the third largest brewing firm in the nation in terms
of sales.

we

the

The

25-state

our

1959

fabulous '60s, generally expected

Our policy of depth sales has given
us

for

in recent boom years.

-

our

us

expenditures

upswing by mid-1959.
The rebound, though, is introduc¬
ing a different kind of game, as
many industrialists have already dis¬
covered, with ingredients not present

/

promo¬

enables

Co.

metalworking industry most
certainly will be participating in the

share of the iii-*

our

Steel

In contrast to the generally good, but somewhat uneven, recovery throughout

standpoint, this
is
principally

continuation

a

capital

anticipate greater

particular.
,.

people

Pressed

generally predicted—and thus better business for
the overall economy and the metalworking industry in

we expect tnere will
substantial increase in the

a

H.

profits

stock market
readjustment is warranted. /
'
(5) The
three
foregoing points

clean, clear-cut base for
business or in textiles.

HALLOWELL, JR.

Standard

that

is

L.

Prof.

a

a severe

(6)

We

Prospects for our
well as the industry—both in 1959 and the
longer range — appear bright.
One
be

(3) Fear of
widespread.
(4) Fear of

built up

than

-

continually rising.

soon

fight to maintain their

Kroger puts the choice up to the
continue to stock the brands they

THOMAS

H.

GRIESEDIECK

reason

battle for the

the

before,

must

plain
some-

Although the brewing industry's sales figures have re-.
fairly static for the past few years, sales of Fal- *
been

competition
of

and

indicate they want by their purchases.

mamed

have

convenience

improved products.
Cost conscious shoppers may give an edge to less ex¬
pensive or private label items in some areas. However,
acceptance of national brands reinforced by extensive
customers

President, Falstaff Brewing Corporation

staff

the

pressure

new or

superior

our

even

established

President,

•

no-muss-no-fuss

what.
JOSEPH

by

advertising is strong.

-

payment of debts,

a

will protect ourselves

we

dishes
/;.

popularity against

William L. Gregory

Then if

reserves.

joined

Only

of output.

/

intelligence and excellent planning and
good luck should fail

.

~t.v

retrenchment,

some

been

off.

ending strikes in
automobile, copper, and related in¬
dustries, obscures this fact.
(2) Much uncertainty exists,
(a)
Price trends are affected by foreign

are attract¬
dollars, particularly

now

rounded

effect of

customer's dollar will be waged along retail store shelves

that this might be the time for good

me

reasonable

a

has

1957-58

where

un-

sober American businessmen and other citizens to deter
on

..

recession of

(1) The considerable rebound from the
delayed

food

important facts bearing

general, and cotton textiles

and reduced exports,
substitutes, over-capac¬
ity, large unliquidated inventories,
and political policies, (b) Costs are
subject
to
labor
demands,
tight
money threats, and limited volume

serving

should not depend upon them to carry on this

It

the outlook for business iii

particular, are:

full flavor.

impossible job forever.

mine

-

January 1, 1959, the most,

On
on

in

and casserole dishes which come in plastic
bags, to be. heated "in. the sack" and then transferred to

think

/

/

consumer

;

HANEY

Consultant to Chicopee Mills, Inc..
Association of Purchasing Agents

Economic

vegetables

things that
could
have
from
this inflation but I

we

more

LEWIS H.

and National

of frozen foods.

area

gains

'

<

// Complete frozen dinners have

resulted

.

DR.

*

shelves, the ready-to-serve foods

and

more

i

company's natural

B. Hall

as

in the

the/average
• /

some

Joseph

growing

On store

so

people
individthat there

to grow in the healthier

growth pattern, which saw the firm rack up sales
of 20% or more in each of 1955, 1956 and 1957.

their

product manufacturers.

Federal Reserve Board has very ably
v

streamline

Corporate performances

ahead.

anticipate a resumption of the

We

dishes rather than base products are among the develop¬
ments under way or planned for the near future by food

..

:

manufacturers-

operations and to develop more
handling methods. Proces¬
anticipate more packaging at

to

years

performer should- be expected
environment unfolding.

convenience

source and transport and delivery of such
flour, shortening, and sugar in bulk in speciallydesigned rail cars rather than in boxes, cans, or bags as
time and effort saving features. Automatic manufactur¬
ing methods which speed production and reduce Costly
handling, .and new facilities for producing complete

American family.
/ It is unquestionably true that the

/

of

food

better

during 1958 could well be an enlightening indicator of
future form.
Certainly the better-than-average current

the kitchen.

led

much

the

processors

the

our

me

in

:

-

past provided virtually all managements with
opportunity to take stock and lay a foundation for

an

convenience foods

more

popularity
has

items

economic

money

to

situation

budget

The

sors

is quite a bit of danger in this tight

•

and

will

depreciation)

(net after taxes plus

all-time high.

The year

same

efficient

looked*

we

an

time

save

through the longest and most severe
..period of inflation in the history of
-

earnings

be at

—prepared, ready-to-heat dishes that

,.

.

Cash

own

*

position.
unquestionably
gone
our

continuing search

a

and

serious

of

field, anticipates record sales for 1958 ($65,000,000
against $61,740,000 the preceding year) with only slightly
reduced net earnings, (after
depreciation and taxes).

efficient operating methods,

more

items

threat

behooves

•

.to take

the

advance, during the past year.
SPS, an accepted leader in research and development
in its

time, there
growing demand by homemakers

a

for

truly Golden Age.

escaped

anticipate

more

ing business. At the

WILLIAM L. GREGORY

have

to

expanding population alone, the food
good in

continue

*

Companies with needed new products and efficient new
plants generally managed to hold their own, if not even

necessitated by the rising cost of do¬

The outlook for 1959 is at this moment generally good.
It seems to me that we have led ourselves through a
very difficult time during the last 12 months but we:
seem

We

for

President, Easton-Taylor Trust Co., St. Louis, Mo.
;

should

Moreover,

reflected in increased food sales.

af the'

are

of

improvement ' of
business conditions generally will be

<

threshold

basis

business

has made America great.

and individual initiative which

Kroger sales during the year.

On the

-

1958 pointed up the value of continuing re¬
search and the deficit of obsolete plant and equipment.
The year

an optimistic but
challenging picture for
industry in 1959 and anticipates a 7% to 8% in¬

in

crease

will just be

reduction savings.

another way to effect cost

/

We envision
the food

request that our;

a

increasingly high cost of clerical work in doing

the

Business, a sound investment in inventory

President, The Kroger Co.

are

states for Federal

beyond considerations of customer service

And looking
to

JOSEPH

they come

having to "nickel and dime" new orders, as
in.

,

the '

and

resources

of

39

(435)

The Commercial and Financial Chronicle

.

.

'

Continued

on

page

40

40

(436)

The Commercial and Financial
Chronicle

Continued

jrom

l.

a.

of

during 1958 boosted the winter margin of reserve
plant capability to approximately 27%—a new postwar
record.

optimistic

opinion trend of consumers, manage¬
ment leaders, business and financial groups as indicated
in authoritative surveys and voiced at conventions has
been considered in determining the outlook for the ex¬
press traffic potential and revenues
in

1959.

'

Opinion

indicate
most
they were
better off in 1958 than in 1957, are
confident there are good times ahead,
and expect to improve their finan¬
cial condition in

that

1959.

of

additional

and

consumer

*

J

1959

should

gain of about 5%

a

1957.

over

Revenues

closely parallel the 8% annual rate of'
to

total of $9.4

a

7"V;77'7;7: /;-7777777/77:'-"' 77-77;

electric

;7'

revenues.

Privately-owned .electric utilities,
earned only a 5.8%
return on total
A.

L.

Hammell

facilities.

financial

of

Earnings available to common stockholders of the pri¬
vately-owned group increased from $1.25 billion to $1.33
billion or about 6%
during 1958. Such rate of gain was
below past annual earnings growth of about 8y2%. For
the year 1959, earnings should exceed $1.4 billion for a
gain approximately matching the expected 8% gain in

higher sales volumes. A great many
are
moving ahead with plans for
plant extensions and the construc¬
Banking

watts.

billion.

commence, ousiness leaders are al¬
most
unanimous
in
preparing for
greater
production
schedules
and

tion

kilowatts

growth experienced in recent years

They plan to

Supporting this attitude of

million

ipated December, 1959 peak load of 130.5 million kilo¬

$8.7 billion for

,/ j 77 ,7.7-

.

13

generating
capability is expected to be added during 1959. The total
industry's 163 million kilowatts at 1959 year-end should
provide a margin of approximately 25% for the antic¬

in

increase their purchases of all types
of goods and services during the
year.

Another

Electric revenues of the privately-owned Class A and
B electric utilities during the
year 1958
were almost

surveys

consider

consumers

i.

foresee a new boom
toward the end of 1959 continuing into 1960 and do not
groups

composite,
capitalization in

as

a

1958, or approximately the same as 1957.
Faced with
the current high?money cost plateau and
no.Jet-up in.
increased operating and construction costs, substantially
higher percent return is vital if electric utilities are

In view of all these favorable factors it is
anticipated
that there will be an increased volume of traffic mov¬

expected to compete successfully with other industries
in new financing.
The gas utility sales growth during 1958 fell below
recent past rates of growth. Total therm sales amounted

ing by all of the

of recession conditions.

recurrence

a

common

carriers of the nation.

Industrial, business and financial groups have hailed
constructive effects of the Smathers
investigation

the

and

report

the

on

situation

of

the

nation's

railroads.

They have expressed the view that the Transportation
Act of 1958 will help materially in
correcting some of
the conditions which have hampered the railroads in the
past. The railroad industry looks for additional relief
from the new Congress to correct other
unnecessary gov¬

The year

ernmental

and

inequities which continue to

and

diversification

position
share

of

of

The

rapidly growing Railway Express World Thruway
Surface Shipping
Service, now linking all points in the
U. S. and shippers and receivers of traffic in 38 free
countries, has been supplemented by a worldwide air
service. Effective Sep. 1, 1958 the express agency
was approved as an Air
Cargo Sales Agent for member
airlines of the International Air
Transport Association
cargo

(IATA) connecting United States points
airport cities of 106 other countries.

the

the

directly

with

keeping with the steady growth in the value, num¬
offered, Railway Ex¬
has streamlined, modernized and
augmented its
terminals, materials handling equipment, automotive
ber and extent of
express services

rail

refrigerator cars. Additionally, the com¬
management, operating and accounting proce¬
vastly improved. They are as modern as
the radio, electronic and technical
advances industry
can
provide. These heavy investments of recent
years
have helped us prepare for the
continuing demands for

pany's

dures have been

during 1959.

•

to

net

income

the

As

approach this key period of the 1960's, Flintkote 7

we

new expansion and diversifica/
possibilities in a never-ending effort to improve
our position as a
publicly-owned corporation, our prod- v.
ucts for. the trade and the consumer, and our
profit-.?/

tion

and

gas

business

utility industry weathered

the

recession of late 1957 and
early 1958
and showed continued
good progress that has character¬
ized the
industry during the post-World War II period.
The

economic

downturn,

held the

however,

industry below its average
annual rate of growth
experienced in
previous years.
The
1959

general

is

boom

business

is

year

to

over

not

outlook

exhibit

for

overall

1958, although

a

to

in

1959 should total $1.7 billion, as compared
billion in 1958. To finance the proposed con¬

$1.8

struction

during

1959, electric utilities expect to offer.'
in excess of $2.0 billion of new securities and
gas utilitiesanticipate marketing about $1.2 billion new offerings.

and industrial
customers. Residential

sales,
to

as

lead

growth.

in past years, are expected
other classes in
percentage

fronting

The

projected future
almost

the progress of such

a^honties. Whether
of

Unfavorable

factors

con¬

nvtr

energy

some 8%, from

kilowatt-hours

kilowatt-hours
sales

-

is

for

1959.

entire

industry's

December, 1958

to

the 1958 total
approximately 542 bil¬

The

anticipated gain in
below the average gain

only slightly
post-World War

experienced in the

The

was

i

"■.• 5.

■

White

Eagle

II period.

non-coincident

approximately




Oil

Company

r

.

,

a
competent business forecast now must
evaluate political factors. This judgment
applies particularly to the oil busi-

these

days.

Economic

factors

affecting the oil 7
1959
can
be relatively
easily assessed right now. With fairly
little variation (i.e. a few percentage v
points) most current forecasts indi¬
that .domestic

cate

will

demand

increase

oil 7

in ,f
expecting r

consumption abroad to increase,;

probably IV2 to 2 times

,

for

slightly

We also feel safe in

1959.

oil

within the U. S.

/tion

rapidly as.-?/

as

The economic ques-.,

concerning
not really

does

the supply of oils
have a short-term

significance: ample supply is avail-.;
able for many years on a world-wide?:

v

Vv.- H.

in

products

?

Helmerich

basis in the absence of selective po¬

litical restraints.

So the effects of political decisions are

of, paramount

now

importance to the oil business. In
oil picture the coming year could be

the international

strongly affected by any change in the status of the cold
by changes in the attitudes of oil producing coun¬
private capital's participation. In
the U. S. political action (or the threat of it) by any. of

war or

tries towards foreign

peak load in
118 million kilowatts,

crude oil sales/'^-F

.

will

demand
:

In

for

the

|7 expect

be

;

Chairman of

.

7*

•

v

to

as

no

continued

in

goods.

Islands

as

as

•

are no

in

•

growth

v

Carl

Hanson

£.

,

The

been

an'

business,

important

which

factor

has

since

World War II, should have a record
year in 1959. Jet planes will begin

> ;

more

fore..

The

tance
from

r' : ; regular runs this year and will carry
tourists to the Islands more
quickly than

ever

•

be¬

•_-•••
construction business has been of

and

the

should

continue

mainland United

so,

through

States

have

great

1959.

,

impor¬

Investors

shown

interest

in the Islands also
and the

new

as illustrated
by the money invested
businesses started in the past few years.

With a continuation of investor
confidence;' Hawaii
should experience a year of
growth in 1959.

the

knew

we

1959;
and

of

1958."

over

store for

If

in

industries,7 the t coming

tourist
-

not

j.
.

quite

j. 7

agree

businesses of Prop¬

approximately

7
how

rates are going to act during
to what extent foreign affairs

money

events

are

going to stimulate

or

/modify government spending; how
popular 1959 model automobiles are
going to become; whether a high
level

of

tained

pineapple. If there

should be improved

do

erty and Casualty insurances.

',

strikes to affect the sugar and

pineapple
year

and

economists

tempting to foretell what 1959 holds

the .chief
of income have been the mil¬

sugar

President,

•

'

itary,.

<

they believe lies ahead for the American
generally for the year 1959, a lay oracle such
I should be forgiven lor keeping all escape hatches
•7\> 7-7'.
in
good working order when at¬

years

sources

,

7>

:

what

the

population and in
past

Board and

the

expert

;/
also

both
diversification

In

.7

;

f7/ American Fore Insurance Group

.,

we

industry.

:

-

economy

lessening

consumer

Hawaiian

\

j: v. herd

nation's population, to¬
gether with a general increase in the
standard
of
living,
indicate
that
there

'

V "

The continued growth of the

up a nominal 1%%
kilowatt-hour sales to in¬

™";Sour ,sales
billion

hanson

are promising. Most bank¬
will remain at its present
up in tempo over 1958.

yAS 3% decline
A «f5eriy'?. sales' were
in

of 502

equally

■Inasmuch

Business conditions for 1959

in the

dustrial customers were
off-set by a gain of
8V2% to
residential customers and
by a gain of 6% to commercial
customers. The higher
general business level
expected
throughout 1959 should be reflected in
increased total

lion

also

agree that our economy
level or possibly even pick

kilowatt-hour sales in 1958
by privately-owned
electric utilities, which
represent 90% of

i
1957.

e.

ers

Class A and B

over

■{:;

the times that

••

President, Bishop National Bank of Hawaii

tion-mark.
Total

a

carl

the

last November's change

the utility industry
Any impediment to
vital part of our private enter¬
of

.

many of the states will affect un¬
favorably sentiment for the much
needed improvement
in. the rate of return
earned by utilities is still
a ques¬
i

3

Forecasting business conditions used to mean princi¬
pally the evaluation of economic factors. It is a sign of

industry.

prise system should be of major concern to every seg¬
ment of the nation.
7-7 V7:77"..: :

sitate many utilities to
seek rate increases from
regula-

political control

problems facing the electric

growth

other

any

those

The

■

President

,

utility industry are
affecting earnings (1) high
m?nel fates (2) increased operating
J?.n in tlle va!ue of the construction
resulting pressure on«earnings will neces¬

nar.

fi\

:*••••

helmerich

utility industry is whether it will be able to
the three branches of the Federal Government has been
successfully, as in the past, the expected con¬
tremendously influential (i.^e. the Phillips Case, the Natu-7
struction programs over." the
ral Gas Act and its veto, the voluntary-mandatory oil
coming years. Potential
hazards in future utility
financing as compared to other
import program). To attempt to forecast within this po¬
-corporate financing include: (1) investor markets satu¬ litical arena would be foolhardy. Suffice it to be said
rated with the more
frequently offered utility securities,, -that it is our hope that,the rate of growth of federal
especially debt issues;>(2) limitations as to flexibility
controls at home will slacken, and, in such an atmos¬
of utility financing;
(3) handicap of financing under ■> phere, we expect 1959 to be an improved year domesti¬
regulated earnings in an inflationary inclined economy."
cally through higher drilling activity and higher domestic

expected.
Such
be
reflected
in

should
higher sales by electric and
gas
utilities, especially to commercial

recovery

Hollar
dollar.

'

h.

for

struction

rivals

expected

improvement

Samuel

,/•

customers.

spent $3.8
plant and/equipment in 1957 and plan..to
spend about the same amount in 1959. Gas utility con¬

7.
.

w.

gas
finance

hartt

President, Middle West Service Company

Jay

stockholders.

our

:

Both electric and gas utilities expect to continue their
construction programs to meet the anticipated growth
of/
their respective industries.
Electric utilities

One of the most serious

electric

margins,-for

.

billion

*

will continue to look at

will,

industrial

^

.,7/77

„

and

repair/;"

.,

past

commercial

home

residential and, highway construction. And more than
one American economist has
predicted a 40% increase in
the domestic economy by 1970.
;; :
^

few .years at approximately
6J/2%. A decline much below * a 6V2% rate of return
would discourage the expansion
necessary to meet the
earnings potential to be derived from the addition of

residential,

•

increasing ;

on

The average rate of return
(operating income as a
percent of net plant) earned by natural gas utilities has
over

,.

a *

In 1959 alone, a 1.3%
increase in outlays for new
dwelling unit construction is foreseen. The huge total /
of $52 billion is expected to be spent on new construe-:,
tion of all kinds in-.the coming year. This represents an
increase of more:ihan 3.5-billion from the total spent in
1958. Over 80%; of this enormous amount will be spent

of course, be
subject to gas utilities obtaining rate increases to ol'f-set
expected higher field costs of natural gas.

stabilized

and

in

now

ever

an

construction

is

and

jay samuel
The

capture

business

new

press

general

to

American

Flintkote

time

ness

In

express service

that

at

being able

of operating revenue to net
should amount to about $465 * million, afterpreferred dividend requirements. Improvement in carryrevenues

r

in. the consumer goods economy. The Flintkote
Company has been planning for the "fabulous sixties"
since early 1956. JBy embarking on a period of expansion

income,

of

decade of.

a

factor

down

restraints

affect it adversely.

fleet and

1959 will be the forerunner of

carrydown of 10%

average

harvey, jr.

prosperity for the American economy f
and particularly for the building materials industry.'
We at Flintkote base our optimism on several factors.
For one thing the great upsurge in new family forma¬
tions in the early 60's seems certain to create a dynamic
demand for new construction and will be a powerful

approximately 81 billion therms, up some 5% over
1957.
For the year 1959, 86 billion therms should be
sold, reflecting an improved rate of gain of about 6%.
'
Revenues of the gas utility industry for 1959 are
anticipated to total $4.8 billion for a gain of 8%. Such
improvement would exceed last year's revenue gain of
7%.
Earnings, assuming a continuance of the recent

Thursday, January 22, 1959

.

unprecedented

to

expect

j.

.

Chairman of the Board, The Flintkote Company

ment

hammell

President, Railway Express Agency, Inc.
The

about 6V2 % over the December, 1957 peak. Additions
a
record 14 million kilowatts of
generating equip¬

or

39

page

.

employment will be main-,

by

for goods

a

genuine public demand

and services; and whether

earnings will justify. cur-/
quotations of .equity
shares,; it would be somewhat simpler
7 : 'to Foretell the year ahead.
However,
with -none of these basic determining factors ascertain-:
able at this timey.it becomes necessary to take a guess in
the dark, as it were. ;;
1
•'
-v.
—
7'
corporate

-.rent

J.

Victor

Herd

market

r

,

"■"*

Assuming no cataclysmic international occurrence, as¬
suming no sudden loss of public confidence in the nearterm recovery, and assuming a continuation of govern¬
mental spending, both defense and non-defense, it would
appear that 1959 ought to produce better underwriting
results for the Property and Casualty insurance
panies than they experienced during 1957 or 1958.

com¬

Despite the punishment in market quotations taken
during 1958 by bonds and preferreds, the rise in quota-

'

'olume

Number 5814

139

.

Jons for equities during the
underwriting

Insatisfactory

The Commercial and Financial Chronicle

.

.

year tended to obscure an
result.
Unless
and
until

property and Casualty insurance

companies

characterized by selected strong key regional brewing
companies and strong but few large national companies.

enabled

are

There

bring underwriting outgo below underwriting income,
producing a reasonable profit from underwriting

is

no

reason

movement in the

ius

ferent from those

operations, their plight remains unhealthy, regardless of
"ieir investment and financial operations.
PETER

vZ.

The

looW&ry bright for our industry
particula^jhe HIRES picture is most

promising. Great strides hav£( been made in the past few
years to build and train enable and hard hitting field
organization.
The
imp4$£V#f this
:
<

tain

and

year

Bottling

Divisic^t^^s the

this training will be

Our

application

franchise

bottler

in

strongest

the

HIRES. The addition of

aggessive bottlers

bring

sey^rpl

mar¬

'

centration

new

the

For

par¬
Peter

the continental limits

lion

very

carried outside

of the

United

higher

States, but will be

as

Motors

ler

vital

new

Refreshment" lends

in

public is hardly
the

even
-

more

v

*•

manufacturers

and

>■

divisible. 1959 should find them both out of

reason

C.

sick bed.

a

C. L. HOLBERT

V

,

H.

President, H. K. Porter Company, Inc.

i

:

K. Porter

Company is widely diversified, with an
excess of 40 plants in 10 basic divisions of industry.
The
outlook as we see it of the overall Porter Company .is

no

.

why this goal should not be attained.

JEROLD

•

in¬

are

HOFFBERGER

for

steadily increasing sales throughout 1959, and sub¬
stantially improved profits as com¬

President, The National Brewing Company

by other industries, we are to some
those

dependent

upon

recovery

'

areas.

'

;'

While
we

,

;

f

,

The squeeze on

profits will be felt
acutely in consumer goods

even more

industries.

will

Management

challenge.

face

American

The

sharp

a

consumer

has understandably reacted to
Jerold

and

C. Hoffberger

rising
costs in exactly the same way indus¬
trial leaders are reacting to them.
The consumer will spend carefully

continue to shop for bargains.

He will become in¬

creasingly selective. He will resist price increases. This in
turn means further intensified competition for shares of
This should

the market.
more

intensive

manifest

advertising

and

itself in

only

-

The results should mean in¬
creased sales in heavy industrial machinery and capital
goods during the year. V
/
- '
If developments during 1959 move in the direction of
increased automation, it will (1) lend depth and stimu¬
lation to business activities generally and (2) better en¬
able business to cope with cost problems and assure a
fair return for investors during
1959 and subsequent
With

-

:

.

the

up.

-

.

;

operating efficien¬
cies, 1959 should also see an increase in the pace of
mergers as a means of effecting important savings and
protecting market situations. '
growing emphasis

This trend

has

increased pace

been

more

upon

going along at a substantial and
since 1950 in the brewing industry; and
it appears that the industry itself will be


more and


productivity
little

be

chance

as
of

labor and
the
area of increased productivity which
have been accomplished during 1958
c. L. Hoibert
will contribute greatly to
our
in¬
creased profit goal. Essentially, by
class of industry that makes up the Porter organization,
we
anticipate the outlook to be good in all areas, but
not approaching bottom or inflationary proportions.

maintaining status
costs.

quo on

Improvements in

anticipate problems in the areas of labor relations

price competition, with increasing demands on the

and

part Of our customers for improved

quality and tech¬

income

the

cellent.

enter

1959, the general business outlook is ex-c
The sale of life insurance continues to be most

prospects, in my
opinion, are that we will have an¬
other record year in sales.
With the
firming of interest rates, the invest¬
ment picture should be very favor¬
competitive

but

be

done

balanced

This

and

can

effectively through a
and by everyone

budget

from

both management

our

enormous

natural

resources

inflationary

tinuing

insurance

life insurance companies.
towards more government

threats, the

outlook for the fife
-With

business appears to be very encouraging.

growing population and with an upward
standard of living people require and are
a

insurance

more

protection.

J. ROSS

* "

.

trend in .the
able to buy

..bt

t

V

HUMPHREYS

National Bank in Chicago, Illy

,

in 1958, the American economy has
noteworthy performance. The test of cush¬

again,

turned in a

ioning the recession and then moving up in
met with amazing success. Gross national
the dollar value of total output of

was

the

and

services

from

recovery

product,
•'

de¬

produced,

a

rate

of

two

recessions

in

1949 and
As

Howard

Holderness

we

amount

than

previously

perienced during the postwar

ex¬

period,

1954.

go

into 1959, the

of

recovery

substantial"

which has

al¬

Ross

Humphrey*

augmented
by a further rise in levels of business activity. The year
1959 will see the attainment of new record highs in lhost
aggregate measures of the economy. We have alrehdy
ready taken place will be

and

capacities, I believe inflation can be stopped.
necessary

on

what sharper and more severe

labor and taking into consider¬

ation

*

seasonally adjusted
$446 billion in the
third quarter of 1957 to a low of
about $426 billion in the first quar¬
ter of 1958.
The industrial produc¬
tion index declined from highs of
146 in December, 1956 and 145 in August, 1957 to a low of 126 in April/
1958. The recession was thus some¬

cooperating,
both in management
and labor, to see increased productiv¬
ity is obtained with any increase in
salaries and wages.
With such co¬

operation

.•< -

gains in productivity are much more difficult to attain.
Aside from these problems of higher taxes and con¬

annual

effort should be made to

most

"*

powerful inflationary force is the repeated increases in
and salaries year after year. Unless these are
in productivity prices must continue
to advance. Higher wages in the manufacturing indus¬
tries tend to carry over into the service industries where

goods

/
I feel not only for the insurance
industry, but for the entire economy,

that every

»v ?

matched by gains

clined

able.

prevent further inflation.

a

wages

Once

we

levied

President Central

President, Jefferson Standard Life Insurance Co.

'

j,<'

spending, taxes for everyone will have to remain, high.
The prospect of further deficit spending serves as a'
continuing threat to the stability of the dollar. Another >,

HOWARD HOLDERNESS

As

taxes

With the ever increasing trend

nology; therefore with ensuing demands on research and
development programs.

promotional
efforts,
techniques.

inevitable that efforts toward automation will be

years.

to

^

business, however, is not completely
problems.
One is the imminent

troublesome

prospect of higher taxes. There is presently under con¬
sideration legislation designed to increase substantially
:

broader and

Meanwhile no important industry will be spared dur¬
ing the coming year from rising costs both as to selling
and production, as to materials and capital investment:
In response to this, it can therefore be expected that
during the coming year, the emphasis will be upon find¬
ing ways and means of saving money through increased
operating efficiencies. This is a necessary direction, if a
healthy level of business activity is to be sustained. It

considerably stepped

increased

seems

material

We

an

The life insurance

in

predicting increased profits,this will be: accomplished

by

there

keener merchandising, and improved selling

seems

feel

assure

of the economic recovery,

advantageous levels, and with thev
expanding phase, there should be
ample opportunities this year for investing '.funds at,

in

now

economy

without

.

ness.

family in a single contract.
of forces which should

number

favorable rates

extent

introduced,

been

plans which cover

rates in 1958 were at

,

•

a

a

continuance during 1959

1958 recession. We ex¬
pect earnings to equal or. exceed the
1956-1957 level. As our company to a
great extent produces products used

pared to the

There appears to be little question that business

will
continue, at a high level during 1959. The recovery dur¬
ing 1958 and all present indicators point in this direc¬
tion. However, it will be a year marked by difficulties,
particularly in the consumer goods
•industry, in sustaining a satisfactory
level of profits. Many well-run com¬
panies will face a critical problem in
maintaining profitable operation. It
is relatively easy to give merchan¬
dise away;
but it has yet to be
proved a good way to stay in busi¬

are

had

which

protection

some slackening in the rate of gain may take
The economy will be stimulated by further in¬
creases in expenditures by Federal, state and local gov¬
ernments.
Moreover, last year's liquidation of inven¬
tories by business has now ceased to be a drag on the
economy and there may soon be a return to inventory
rebuilding. Consumer buying which held up well during
the recession should now show
some increase.
Most
other important segments of the economy are expected
to be either favorable or neutral.
<
:
^ ,
Personal savings started to increase again during the
second quarter of 1958 and should stay large in 1959, '
buoyed by further gains in personal income.- The lifeinsurance cqmpaniesy with their continuing efforts to
tailor their products to the buyers }needs- and their
aggressive merchandising should be successful again this i
year in securing their fair share of the savings dollar.
The outlook is also favorable for insurance companies
in the investment of their premium dollars.
Interest

n-

realisticsees

suppliers

t

although

••

their

HuobeU

place.

auto

all occasions "for all times of the year.

sales

There

the

the smaller, specialized

on

!'■:•'■

v

the family

all members of

aware

car

heavily

•

F. W.

to the favorable

developments

chandising

65% produced by suppliers and the indepen¬

our product, and is a perfect tie-in to aid our aim of
identifying HIRES as the appropriate drink for all ages

marketing plans for 1959 call for
and profit increases,
and management

year

59% made outside of Ford's plants; Chrys¬

are

automobile

itself extremely

HIRES

this

answer

particularly

of

on

than

1959

parts makers employ some 400,000 workers
in hundreds of plants in literally every state of the
union.
(With the possible exception of Alaska.) The

The phrase "Adventure in
well to the nature

year.

uses

cars are

The

addition of a brand
national theme that will be more completely em¬

phasized throughout the

sold

be

by the renewed confidence in the

of the auto parts
manufacturers. General
the least amount of independent suppliers,

firms.

with the

scheduled

will

cars

importance to

dents lean

Advertising Program is proceeding along the lines

previously

as

Hirsch

economy.

products

sound prin¬
so

D.

with

percentagewise, than any other auto company. Yet they
still produce only 49% of each car they make. Ford's

to the growth of this business.
The

Harry

substan¬

a

market

car

borne out

be

The general

Merchandising Program for 1959 is now completed
will be placed in the hands of the field organization

ciples, further stressing the basic fundamentals

more

makers'

The

on

year.

parts makers joining in the increased production

general

very
actively engaged in promoting and selling
HIRES, and we have every reason to believe the results
will be rewarding.

It is based

last

very

life

performance of life insur¬
ance sales during the recessionary period lies partly iiv
the remarkable stability shown by personal income. From
the peak in August 1957 to the low in February 1958*
personal income declined by only i.6% and it then
turned upward again. Increases in government payments
and farm income helped to offset declines in labor in¬
come.
Other contributing factors to the good showing
of life insurance sales were new policy plans and mer¬
The

to

company

5.3%
eight

close to the record
witn nigner sales of
insurance
offsetting
decline in group sales.

some

a

should

are

shortly to be put into action.

new

con¬

total of auto parts sales in 1959 of about $3.3 billion.
The estimation by the Big Three that at least one mil¬

for

well, particularly in Canada where we
now have 35 able and experienced
bottlers, assisted by
well trained HIRES Canadian personnel. These bottlers

and

the

a

of ivoi,

ordinary

profitable

recession

auto

registering
comparable

the

over

months period of a year earlier. For
the full year 1958, sales of life in¬

we

record

on

most

1959, we envision

tially

Hires

vZ

auto

the

a

the; highest

op the
enabled

parts,

car

deep South, which
large growth po¬
tential for HIRES. Our activity will not be confined to
in

represents

gain

levels

of

one

buck

develop
territories in the coming year,

ticularly

tinued to increase,

larger than in 1957. Automated

manufacturing techniques and

;

continue to

will

During the eight months period while
the general economy was declining,
sales of life insurance actually con¬

surance were

and

position and will
sales and distribu¬

tion of HIRES.
We

however,

company,

and

lion,

new

in strategic

our

increased

a

our

throughout

continue

to

continued uninterruptedly
April 1958, when conditions
quickly reversed and improvement
carried
forward
at
a
rapid pace
throughout the balance of the year.
1957

expect gross sales of about $10 mil¬

kets during the past year has greatly

strengthened

For

>

that the economy is in a Re¬

promises

until

that final figures will justify my
prediction that sales in 1958 will be
no
higher than about $2.2 billion.

inten&i]

now

which

the year. The downward adjustment
of general business started in August

are

of

.

the

Co.

1959

phase

covery

rate of only 4.3 million
of the huge auto parts
industry will be down.
Compared to the auto parts gross of
$2.7 billion in 1957, the indications

both.(wjfe; Foun¬

the

progresses

at

better in

even

HIRSCH

final, sales

beginning to--be felt

now

and will continue in

During the 1957-58 recessionary period the life insur¬
ance
business fared very well.
The results should • be

auto

mated

HUBBELL

of Iowa

brewing industry are substantially dif¬
affecting other industres.

parts industry, which produces more parts
per car than the auto manufacturers themselves, had a
somewhat disappointing year in 1958 as sales of new cars
dropped considerably. With new car production esti¬

Nineteen-fifty-nine

training is

FREDERICK W.

President, Equitable Life Insurance Company

believe that factors dictating this

HARRY D.

"President, The Charles E. Hires Co.
in general, and in

to

President C. M. Hall Lamp

HIRES

41

(437)

production

It is very

that this be done to have a firm base for a

continued sound and prosperous America.

Continued

on

page

42

*

42

(438)

Continued

from

anticipate a proportionate increase in profits for 1959 to
top 1958's $7 million.

41

page

production resulting i'rom the

the upward thrust to

seen

ending of the record rate of inventory liquidation which
was underway earlier this year,
particularly important

will be a abroadening upward move
spending. Government spending, both Fed¬
eral and local, can be expected to go up some more.
There will be a substantial rise in corporate profits gen¬
in future recovery

in consumer

erally in 1959

as

outlook

The

compared with 1958.
further significant

for

recovery

debt

Federal

The

maturities.

remains

budget

a

source of difficulty in many respects, as does the con¬
tinuing pressure upward on wage rates in excess of gains
of productivity. We must continue to guard against over
confidence and speculative excess. Nevertheless, and as
always, very important, we continue to stress as we
have before, that over the years
tremendous oppor¬

tunities lie before the American economy.

Sales in

share

of

available

the

The

business.

1959, Lukens expects over-all
plate demand to lag behind
Chas. L. Huston, Jr.
other products of the industry in the
first quarter, expects a pick-up in
the second, perhaps some easing in the third, and then
expects the fourth quarter to show marked improvement
to make it the strongest quarter of the year. During the
coming year Lukens counts upon increasing its participa¬
tion in the various missiles and rockets programs.
In anticipation of this rising trend and of the

longterm growing needs for steel plate, Lukens will have
completed its current $33 million expansion program by
next spring.
By that time, major customers will have
loaned to the company a total of $20% million, to be
repaid in 20 years, and Lukens itself will have furnished
a total of $12V2 million out of retained
earnings to pay
new

customers

facilities.

reaffirms

A

the

check

recent

soundness

with

of

the

our

major

decision

to

expand facilities.

During 1958 Lukens retired all present long-term in¬
debtedness, other than the customer loans for the ex¬
pansion program, by a final payment of $2,800,000 to the
Penn Mutual Life Insurance Co.
a

result of the

plate in the country.
The steel industry in general should perform in 1959
at higher operating rates than those for 1958.
Market
projections indicate that steel consumers are expected
to rebuild inventories that

were

sharply depleted in 1958.
increased pro¬

Also expected are improved auto
sales,
duction of consumers durable goods,

continuing strong
industry, and, later in the
increased demand from the capital goods industries.
Production for the industry as a whole in 1959
probably
will approach 110 million ingot
tons, compared with an
demand from the construction

year,

estimated 86 million in 1958.

of

President,
In 1959

we

W.

of

products such

as

bridges, culverts and drainage systems,
homes

new

as

well

Construction

should

increase

in

This,
production

too, will stimulate the
of
concrete,
concrete
blocks and other related
products.
The same is true for new plans and
public buildings.
It is my feeling
1959

will

in

the

see

a

Chemicals

13%

construction

accounted

of Vulcan's

1958,

violently

more

steel

as

of

and

total

metallic

for

sales

falling off from
in October.

a

for stainless

a

now

This is

are

President,

K.

Intemann

volume

for chemical

production to increase
Here at Vulcan Materials
we

are

Charles

looking for 1959 to bring

W. Ireland

traditional

some

national




We

almost

occasioned

demand
fined

especially encouraging in view of the military

,;

JACKSON

i

f

Petrofina, Incorporated

two

the

stainless

a

in

decline

re¬

prices of 15% over'
Since the low point in

products

period.'

markets; it is obvious that the stainless steel market
evolving on a broader industrial and commercial base.

The

balances

j

May 1958,'prices have had a partial
recovery, -but
regional supply im¬

stainless steel production picture includes some
interesting figures on a fast-growing sector of the

very

stainless steel market.

stainless

manganese

These

steels

concern

which

tarded

the group of high-

generally called
30,000 tons of these steels
produced in 1958 compared with 25,330 tons in 1957.
predict that 1958's record production of this group of

have,

the

basic

untir recently,

re¬

correction.' However,

strengthening

in

a

petroleum

demand; the impetus of cold weather

are

the 200-series steels. ' Almost

and the restraint of lower crude runs

were

are

and

Research

development

ferroalloys for more
steelmaking progressed during
1958 and
would continue to progress during 1959.
In 1958 two
new
ferroalloys — ferromanganese-silicon and refined

charge

shaping inventories into

relationship

factory
'

with

satis¬

a

require-

ments.

of

economical

chrome—were

; ■
At the

beginning of 1959 stocks of
approximate 780 million
barrels, 60 millioh barrels lower than
on
Jan. 1,-1958.
Inventories are as
low now as they were at the end
all oils will

Jackson

l-iarrv

A.

same

level

introduced to provide low cost
sources of manganese and chromium for many types of
stainless and other special steels. 1959 will undoubtedly
see many special alloy compositions introduced to metal
producers, including a new vacuum-processed low-car¬
bon ferrochrome and special ferroalloy compositions for

though ovdr 600' MBD's have disappeared from the ex¬
port market since'the settlement of the Suez crisis.-

the

that

growing vacuum-melting industry.
Another trend in the ferroalloy industry is in pro¬
viding for greater customer convenience by standardiza¬
tion

of alloy forms and better packaging of most types
alloys. Also, more exact and demanding steel industry
practices have resulted in a trend toward closer control

of

of

ferroalloy characteristics.

'

-

element of unknown quantity in

An

influencing both
price stability and productivity of the industry in the
year ahead is imported alloys.
This is true for both
the domestic ferroalloy producer and the domestic steel
producer—a flood of low-priced imports could impair

,

hand, products prices are now 5% lower
than they were"'.two years ago, notwithstanding the fact
crude oil

10% higher, in effect a 15%
balance, products prices could
justifiably continue to increase during the next several
weeks, until'at least an equilibrium is restored between
supply, demand and price.
The outlook for petroleum demand in 1959 is favorable.
If industrial production averages
10% higher than in

anomalous situation may well be reflected in the future
health and economics of the domestic
industry.
The stable price structure of 1958
(during which price

increases

1958,

as

for
a

1958,'-which

consequence

viable

Such

reflected

in

a
a

situation
rise

in

would

price

to

industry.
is

becoming

an

low-calcium silicon metal, he added, and
pect this trend to continue to develop. As for

duction

we

ex¬

sponge pro¬

about

4,000 tons will probably increase to
about. 4,500 tons in 1959.
The lower-than-anticipated
price of sponge which prevailed toward the end of 1958,
will provide a market test in 1959 to see whether or not
the present low prices for sponge and billet can increase
demand for titanium mill products.
Bureau of Mines reports, the 3.6-million lb.

on

were

reason

down to

for this

an

forms which

were

sold

estimated 2.5-million lb. in

was

in

1958.

the

The year 1959 should see a rise which continues the
rebound which began for vanadium in late 1958. During
the year, perhaps 3.4-million lb. of contained vanadium
will be consumed.

at

present

more

increase

forecast

A

of colder than normal weather. The in¬
needs of industry, a greater number of
higher in¬

of:

in

demand

for

a

1959.

supply of oils and crude runs in¬
the outlook for oil imports, which
subject to conjecture. For lack of more
precise indications, we may assume that imports of
crude and products in 1959 will equal those in
1958.
This automatically allows for a continuation of the cur¬
rent high import rate for the next 60 days with a pos¬
sible cutback when the new program is finalized.
Under

evitably depends
at

this

new

upon

time is

circumstances

and

if

the

refining industry reacts
can be expected to
average at least 8,300 MB/D throughout 1959, or approxi¬
mately 8% over 1958. Even so, little more than 85% of
it has

in the

past,

runs

to stills

capacity will be utilized. To satisfy the refiner's needs,
crude production would have to average about 7,400
MB/D—the remaining requirements being met out of
imports. The higher domestic crude production would
be reflected in

titanium, the present annual rate of
of

may

energy

and new home construction should contribute to

sizable

as

be

6%. The relative magni¬
in part upon the total demand
should exceed original expectations as
some

vehicles iw use, lower unemployment,

come,

these

further.

any

increase

tude of increase" depends

labor

rise

are

predicted by most economists, domestic demand

for oils should

were held
down to an average rise of about
1% despite increased costs of labor and most raw mate¬
rials) could be upset rather -quickly if the industry's

costs

prices*

decline in real terms. On

motor

materials, during
the industry will find it almost impossible to par¬
ticipate. However, because of the present regulations,
only foreign producers will be able to participate. This

L

even

On the other

While for the past three years the
ferroalloy industry
has supplied substantial quantities of its products to
the government's stockpile of strategic
1959

-

Total demand is almost at the

of 1956.

creased

Production of the metals columbium and tantalum
a

sales volumd substantially over 1958's $100 million.

1'.

;

years
since the petroleum
beginning of its most serious
postwar period. Excessive new supply
oils aggravated' by a deceleration in the growth of

of

3:'.

increases in sales during this same period, although total
volume is small.

ac¬

>

tanta¬

industry experienced the

steel
is

purer

recession of the

steep decline in tool steel
production — ferrovanadium's chief market. However,
high-purity (ductile) vanadium showed truly spectacular

about

American

has'been'

It
H.

that

;

reduced

'

v

<./;':y /■•/;'• L/C'-■• v:

';v"

v.-1

some

steel, surpassing 1958 production by about

cutbacks which have

;

.

HARRY A.

million ingot ton year

200,000 tons.

-*

,

strength and toughness.

creased

high point reached

Indications

1959 will be

One

new

products

applications;

has

now

November and December show

'

Growing ' use ' -of columbium; additions to carbon and
possibly low-alloy steels for grain improvement and in¬

rapidly
whole.

a

'

-

industries

psq

lum; and.

1957 level.

production

process

Availability of larger sheets of thinner,

not lift

and

production

steel

-

,

New; high-strength vanadium alloys for high-tempera¬
ture

Stainless steel production has fluc¬

Based

nearly 18%. Although I
expect only moderate increases in
the production of
metallics, I look

Company,

could

the entire year up to the

1957

counted for

greatly.

half of 1958

:

of titanium for structural and dynamic
applications in the aircraft industry; /
\ !•
>
; "

1958,

latter

;

'titanium applications in the

Increasing

the

the

following:

which require corrosion resistance;

resurgence

of contained vanadium in all

substantial in¬

schools.

in

first

the

developments in ferroalloys
be forthcoming in the year ahead

new

may

Larger market for heat-resistant stainless .steels;
More

industry in the last half
a rise in sales occurred in
ferroalloy industry.
However,
this rise in ferroalloy sales during

of

concrete

1959.

crease

into

the

increasingly
important market for additives. Aluminum alloys with
improved physical characteristics have been made with

Company

look for the Federal highway program to
This will give impetus to aggre¬

surfacing materials.

that

in

"The aluminum industry

IRELAND

Vulcan Materials

gate production and related
as

With

necessarily have to

into full swing.

used in

continued

1958.

reason

of the steel

assure a

CHARLES

come

began

The

sharp decline in steel
the last quarter of 1957.

the health of both industries.

expansion, Lukens in 1959 will be¬
the third largest producer of sheared mill steel

come

which

of 1957 total.

also

are

stainless

for

stabilizers

as

New:, high-temperature alloys and alloy steels for mis¬
siles, supersonic aircraft and nuclear reactors;

the

is

steels would be beaten in 1959.

In

As

figure

decline

half

about 75%

were

latter

production

I

steel

for the

the

whiqh

includes the

early 1958, although the figures lor

company

relative

1958

behind

.of the

summary

and metals

top 1958 figures by 25%.

may

ferrotantalum-columbium

attention

as

recovered from the lows of 1957 and

and for steel plate producers gen¬
erally, the fourth quarter of 1958 has not lived up to
expectations.
Reflecting our historical pattern as suppliers of the
capital goods industries, Lukens con¬
tinued successfully to resist the gen¬
"WM
eral fall-off in steel demand during
its first
two quarters. Since then
the consumer goods markets have
strengthened but capital goods mar¬
kets
have
continued
depressed so
that the company has not enjoyed
the same pick-up as the rest of the
industry. Within selected plate mar¬
kets, however, Lukens did progres¬
sively achieve its goal of increasing
its

INTEMANN

Ferroalloy sales in 1959

still

a component of miniaturized
capacitors, v|as
successfully demonstrated during 1958 as a corrosionresistant linirig for large-sized chemical reactor vessels

President, Union Carbide Metals Company

Stainless

President, Lukens Steel Company
our

dustry

A

K.

H.

are

high-temperature, high-corrosion environ¬
Tantalum, now a standard in the electronic in¬

ments.

American economy.

than

For

The outlook

over.

bright. We feel that the
building and construction industry will be one of the
major factors in making 1959 a good year for the

tuated

CHARLES L. HUSTON, JR.

in 1958 is

and

increased

getting

industries, although they

many

structural materials in the nuclear field.

as

steels used in

whole is very

a

as

mainly

Ferrocolumbium

Company plans to invest about $10

The recession experienced

ahead

problems which will go on
into next year from the present one. Unemployment will
likely turn out to be a rather persistent problem. Busi¬
ness
expenditures on plant and equipment have bot¬
tomed out but will rise quite slowly in the year ahead.
New housing is running into financial difficulties.
The
United States Treasury will lace tremendous problems
in financing the deficit and especially in refunding Fed¬

used

plants and equipment in 1959.

new

for business

will by no means solve some

eral

Materials

Vulcan

million lor

ing their niche in

than in balance with demand.

are

Colum¬

bium and tantalum in the form of pure metals are find¬

age

higher allowables in Texas, with an aver¬
monthly'rate of 12 producing days, compared with
On balance, stocks of all oils should increase

10 in 1958.

modestly in the course of the year.
The year 1959 should be favorable for the petroleum
Supply, demand and prices should be in rela¬
tively close balance for most of the year, however, the
danger and effects of overproduction at refineries toward
the end of the year should be recognized.
During the first half of 1959 oil demand should increase

industry.

very

substantially

However, the rate

over

the corresponding period of 1958.

of increase

be

to slow
the economy re¬
refining industry does
not promptly adjust its operations to compensate for this
decline in the rate of growth, another supply/demand
down

covers

toward

the

end

of

from the recession.

imbalance could

the

can

year,

expected

as

If the

quickly develop and again create costly
price declines.
The findings of the Special Committee to
Investigate
011 Imports will play a pivotal role in the economics of
the petroleum industry. The outlook for both the produc¬
ing and refining segments will depend, in large measure,
upon their recommendations.

Vo

Number 5814

189

ume

CHARLES

C. JARCHOW

President, American

soundness of the diversifica¬

pa t year demonstrated the
tion policy under which we

outside

sales

have expanded our activities
equipment field.
In the early

railway

the

period

only

than

A

.

As will be

accompanying summary.
sales

of

Legislature

and locomotives of $19.1
This resulted from

90%

or

39%.

severely

new,

The reduction in sales of railway
products would have been larger had it not been for
the new Griffin Wheel Company plant at Colton, Calif.,
$1.2 million or 4%.

which

in

operating

began

fiscal year.'

the

■

and

year

books.

payments

principal

on

1957
;!v:
half of the

last

,;v.:4-

Millions

'

1.958

1957

$29.4

increase in

last

liberalized

April

conventional

the

New

permit

to

York

State

33.5

7.2

replacement

as

use

or

11.7

93.8

.7

the

make loans

with larger ratios-to-value

delays

expense,

and

involved

processing

materially assisted home builders and home buyers. It
is hoped the Legislature will broaden the scope of this
permission still further during the present session.

121.7
.9

repair

Total for the railway industry

__

other

Total

regular products-—--—

War materiel

Total

t

—

—_________________

reports

,

$94.5

______________________________

of

for

We

unanimous:

are

sion began in

recovery

has been

The major expenditures were
wheel plants and facilities for the

the company's history.

for

two

steel

new

production of precision roller chains and sprockets. The
new steel wheel plant at
Muncie, Kansas, began oper¬
ating late in the 1958 fiscal year. The other plant, at
Transcona, Canada (in the Winnipeg area), will begin
operating in the second quarter of the 1959 fiscal year.
On the basis of present plans plant additions in 1959
will amount to about $7,000,000.
About 10% of these
expenditures in 1959 will be for additional research
and
development
facilities.
No
major
items
were
deferred because of the general business decline.
Our
plant expenditure program is a coordinated long-range
continuing program.
Our total backlog of unfilled orders on October 1,
1958, the beginning of our current fiscal year,'amounted
to

There

$21,000,000.

rate of incoming
of

our

strong indications that the
will increase in the first half
We expect that the volume of

are

orders

1959 fiscal

year.

shipments and earnings will improve from quarter
quarter in 1959 in contrast to the declines of 1958.

our

to

behind

The bottom of the recession is

business conditions have improved.

and general

us

Railway freight car

better and this should result
in increased orders for component parts for freight cars.
The
railroads
need
further
relief from
the. obsolete

loadings and earnings

regulatory control

on

are

rate making and other restrictions

state regulatory, bodies. They
purchasing equipment in recent weeks and
at a greater rate during the year.

imposed by Federal and
have started

this should continue
We

that

believe

economic

growth

of

our

business

will

1959

be

a

have

substantial

result,
Non-railway segments

will be good.

should

of

year

development;

and

business generally

and

increased

as

sales

1959

will

be

a

which has taken place. It
interesting year with the
performance of the stock

an

market; continued high prices; gross
national

product climb; the Federal
Reserve's early return to a tighter
money policy; and the weakness in
bond

the

the optimistic outlook for 1959.

with

the

in
Jorgenson

M.

Gov¬
expenditures already high
is expected to reach $80 bil¬

1958

More than

lion.

five million passen-

automobiles

ger

will

manufac¬

be

than a million homes will be built. The
round of wage increases granted in 1958 add to pur¬
More

tured.

chasing power. Farm income, although dipping a little,
will still remain high. Gross national product will ex¬

billion. The stock market has been saying
everything looks favorable for 1959. The cold war still
continues and on a number of occasions during the year
we
have been treated to a bad case of jitters. So our
ceed

$450

armament program progresses

with great strides in the

Chairman

as

of

the

In

Midland Empire of Montana, with

the

favorable.
The
The

at

oil

much to

refineries in our

modern

three

near

contributes

industry

area

our

economy.

are

operating

capacity. Probably the same amount of money

exploration and drilling as in 1958.
expected the domestic demand will show some
increase in 1959. Daily oil production in Montana is

will

be

spent

for

is

about 80,000 barrels.
We look for

of Brooklyn

The Dime Savings Bank of Brooklyn is con¬

cerned, there will be no lack of money for the financing
homes during the first half of 1959, and an .ample

of

supply of mortgage money to support
home building in this area should be
available throughout the year with
no
appreciable change in interest

a

fine

a

good tourist business in 1959. With two

national parks

Yellowstone and Glacier

—

—

and

fine dude ranches, Montana is a fine vacation land.
highways makes Montana and its vacation

many

Excellent

high volume of

will

Construction

show

some

increase

during

although considerably off from the 1955-1956

1959,

levels, yet

not to be scoffed at.

So

rates.

commitments

already

The Dime Savings Bank of
over $160,000,000 fqr
10,000 dwelling units in
the, five
New
York
City boroughs
and Nassau, Suffolk, Westchester and
Rockland
This is
and

of

committed
year

mortgage

the

more

at

one

potential

market

time

in

homes

should

new

the

continue

used

The

serious disruption
continue to produce the
no

than

1958.

Unemploy¬

about the present level. The farm

still

is to spend faster than we can

Our

economy

will

be

in high gear

ask ourselves how high is up. We can't
our

fingers crossed, yet, in the words of
perhaps

we

haven't seen anything yet.

spacious 'Sixties may make the fabulous 'Fifties

look

small

year

of high

strong

throughout 1959, provided there is

Digitized the FRASER and builders
for economy,
of


better

credit will be available except possibly

the circus barker,

100George C. Johnson

and

of the fabulous 'Fifties a year of

and

tendency

money.

help keeping

housing than ever

for

The

again and we

con¬

history of this bank.

The

threat.

make it. Ample

greater amount of money

represents

struction

a

Counties.
a

business

problem is still looking for a solution. Inflation is

than

the

,

result, the big boom in infants will take place

a

estimated that 75.4

it is

when

1966-78,

period

hefty increase over the

babies

1946-58

period which will record a total of 50.8 million

will be

born—a

births, including the 4.3 million babies born in 1958. In
the interim period, 1959 to 1965, the forecast is for ap¬
proximately 30 million births.
Also by the mid-1960's, the
in 1946 after World War

vast number of girls born

II, will be part of the significant

18-34 year-old child-bearing
lowing the mid-1960's, more
big baby crops of the latter

entering this
A

more

group.

lusty infant

nearly

the years fol¬
girls from the
1940's and 1950's will be
In

group.

and

$190

far back

as

million,

the

1947 when sales totalled

as

greatest upsurge in the last
which sales outstripped the

decade

saw its
period in

industry

food

baby

so—a

or

national birth rate by more

baby food sales

nearly 45% while the birth rate went up about 10%.

rose

Broadening of the product line, and mass marketing

techniques have likewise had

numbered

items.

but

food

average

from

"junior"

types de¬

children

growing

for

"strained"

than

texture

different

200

to

50

of

number

a

manufacturers

by
in

coarser

first baby food inventory

eight varieties—today, the

or

handles

include

These

veloped

six

about

store

stimulating effect on the

a

business. In the early days, the

infant

foods.

and
Such

products include meats, vegetables, soups, fruits, desserts,
combination foods, as vegetables

various

and

vegetables and liver, and bacon and

and beef,

eggs.

high taxes.

by

KEENER

W.

J.

President, The B. F. Goodrich Company
The American
1958

dip and
through 1959.
The United
tons of

with

rubber industry will

estimated

long

1,350,000

will

States

long-term

consume

consumption

in

tons

bounce out of its

growth

about

rubber in 1959, compared

new

the

its

resume

pattern

1,500,000 long
..

.

of

and

1958.

1,465,000 long tons in 1957.
I believe the rubber industry could
well

the

run

little ahead of the rest of

a

nation's economy in

basis of

1959

on

the

upturn in industrial rub¬

an

ber, the rebuilding of still depleted
customer
inventories, substantially
greater production of new automo¬
biles, and
continuing strength in
replacement tire sales.
Of the new rubber consumed in

in
1958, about
domestically produced
man-made
rubber, compared with
63.2%
in
1957.
This marked the
fourth successive year in, which the
States

United

the

was

J.

W.

Keener

ratio of use of

synthetic rubber has increased.

the last year

ment will continue at

Brooklyn total
more

for

substantial

made by

ahead, the big jump in
in the 1960's when the birth
rate is expected to climb sharply. The increase in the
baby crop will come from the expanding number of
women 18 to 34 years old—a group which accounts for
nearly 85% of all births in this country.. Right now,
there are nearly 20 million females in this age group—
by 1968, they will number more than 23 million, and by
1978, will reach close to 32 million, an increase of 63%
Looking

64.2%

spots easily accessible.

<

Advance

using baby

sales will get under way

Billings as

dependent upon livestock and farming.
Agriculture plays a big part in our economy. High prices
lor livestock prevailed during 1958. Bumper crops were
prevalent. The Great Western Sugar Company in Bill¬
ings is again milling more than a million 100-pound
bags of sugar. Our winter to date has been favorable.
Crop prospects for 1959 are dependent on moisture con¬
ditions next spring and summer, and to date is not un¬

Board,

Dime Savings Bank

The

So far

JOHNSON

are

its refined texture

of

and nutritional advantages.

Jordan

J.

the hub, we are

,

C.

the

development of missiles.

It

GEORGE

Laward

because

ernment

a

general improvement in economic conditions. We believe
our: company will have a good year in 1959.

foods

than four-to-one. During these 10 years,

market.

is much to be said favoring

There

older people who

of

in

told by some
August, 1957, and ended in April, 1958. Per¬
haps when there is so much opti¬
mism, a little caution should be exer¬
cised. 1958 can hardly be dubbed a
year of recession what with the rapid

amazing

of

million

qualification—no
economists that the reces¬

$122.6

ahead

100%

growing importance of the geriatric
market and the increasing number

As

Board,

business but with this

j Plant additions of $11,325,000 in 1958 were the highest
in

the

than

more

previous year.
Of special significance, too, is the

since 1958.

JORGENSON

to be

appear

year

good
boom!

uses

M.

Security Trust & Savings Bank, Billings, Mont.
All

chains, and coating and wrapping pipe_
Steel castings, forgings, etc., for industrial
and

O.

Chairman

hydraulic machinery, roller

Machine tools,

were

Banking

savings

which accompany VA or FHA mortgage applications has

76.5

30.4

Permission to

without

new

parents to buy commercially pre¬
pared products and to buy them over
a longer period of time.
As a case in point, sales of BeechNut pre-cooked baby cereals in 1958

without government backing.

28.0

56.2

mortgages

of

products being offered, the high birth
rate, and the rise in consumer in¬
come
over
the years has led more

mortgage lending

Nearly 800 mortgages of this type, totaling approxi¬
mately $14,000,000, have been made by The Dime of
Brooklyn since the law became effective last April 23.
These now constitute about 2% of our total mortgage
portfolio.

$ 48.5

26.8

equipment:
and locomotives

For use on new cars

$500 million a year volume in sales.
The
increasing number

.

Products sold for railway

For

eventual

.

banks and statechartered savings and loan associations to make 30-year,

reduced purchases of
Charles C. Jarchow
equipment.
While sales for
repair or replacement parts to railroads were also lower, the decrease amounted to only
the

the

on

industry

the

LaW

cars

million

during the

marked

the largest decrease was in
component parts for new

be seen,

net

a

Savers

sales at a record level of more than
$300 million in 1958, baby food manufacturers can look
forward
to
a
continually expanding market and an
With

has taken piace in recent months, and undoubtedly will
accelerate during the year ahead. This is because the

1958, and fiscal 1957 is shown in the

freight

mortgage loans totalling $105,926,000 and showed

A

fiscal

for

of 1958, The Dime of Brooklyn closed

year

increase in its mortgage portfolio of $53,856,000. The $52
million difference represents satisfactions of existing

.

sales

of

breakdown

JORDAN

J.

EDWARD

afford

beginning of 1959,- the bank had $736,571,000
invested in 73,639 mortgages, virtually all of them in
cur
nine-county lending area. Nearly 50,000 of these
loans, aggregating almost $500,000,000, were on homes
in Nassau and Suffolk Counties;:

policy of expansion into other
a de-emphasis of

railway products.

During the

At

rather than

fields

can

President, Beech-Nut Life

of loans still

equipment.' This increased to 41% in
the fiscal year ended September 30,
1958.'This increase was the result
of the

people want at prices they

pay.

mortgages

of our
railway

10%

other

for

were

to

43

(439)

kind of homes that

Steel Foundries

American Steel Foundries during the

"lie earnings of

postwar

The Commercial and Financial Chronicle

...

comparison. Anyway, ahead

of us is a

prices, high wages, cold war worries and

Total tire

10%
113

above
million

shipments in 1959 are expected to be
last

This

year.

tires

of

these will be tubeless

all

types.

tires,

a

about

will mean sales of about
More than

one-half of

B. F. Goodrich,

innovation

of 10 years ago.

Passenger car leplacement tire sales
60 million

replacement
more

in 1958 exceeded

units, about 6M>% more than 1957,

and truck

tire sales totaled 8.8 million, about

than 1957.

Farm tire shipments were up

3.3%

13% over

1957, he said.
World
record of

consumption of rubber in 1959 may set a new
about 3,300.000 long

tons, excluding

Continued

on

synthetic
page

44

44

The Commercial and Financial Chronicle

(440)

long tons in
outside the

Rising consumption in the free world

1958.

and

States

largely offset the

imports by the Soviet bloc countries
U.S.A.

in

decline

in

requirements

rubber

new

rubber

in natural

increase

sharp

a

1958.

imports of natural rubber are estimated at

Soviet bloc

long

1957' total.
World

in 1958, about 20%

tons

■

■

'

,./;/•

natural

this

consumed

be

year.

of

production

capacity for

States

United

Meanwhile,

will

that

rubber

to

in 1958, in line with the amount

reach 1,885,000 long tons
of

' .f ;;';
expected

;

rubber is

of natural

production

than the

more

man-made rubber will increase to nearly 1,700,000 long
tons by the end of

This compares with 1,372,000

1959.

expansion

long, tons of capacity at the end of 1957, the
tii two years exceeding 22%.
New

general

in

plants

rubber

man-made

purpose

England, West Germany, France and Italy are expected
to

further

into full production during 1959, adding

go

capacity to meet the world's increasing rubber needs.
F.

B.

Goodrich,

in

announced

organization of

1958

companies for producing tires, tubes, plastics and

new

Brazil, Australia, and Iran.

industrial rubber products in

will go into production in late 1959 or early

These plants

A

I960.

plant

special

produce

to

man-made

purpose

is under construction in Holland.

rubber and latices

HOWARD

ago,
asked
if he favored further
"international trade," he would prob¬

Nature

kind

more

never

was

in

than

the

harvest

Despite reduced acreage brought about by

gathered in.

government edict, a new high was set in production of
grains on which the American public
is so dependent.
Russia in its five-year programs
has made great strides in industrial

production, but of its farm program
little

failure

heard

been

has

live

to

to

up

its

of

because

ever

as

livestock—of which

our

the

Jr.

part—has bene¬

a

ever

a market for the products
increasing crush. Soybean oil
meal, which today is the more significant of the end
products, is being consumed by our animal and poultry
population in quantities hardly thought possible several
years, ago.
Soybean oil, the other end product, is used

for

human

consumption,

help in the form of
overall farm

because

year

and

now

of

the

a

abundance

feed his

This meant

livestock, and

the

farmer had

There

are

some

curtailment

are

of

hogs

as

money

.

gray

clouds overshadowing the pic¬

minor by comparison. As

cotton

by

acreage

hurt the producer of linseed oil.

the broiler

in

headaches

for

the

and

example,

government

any

the

processor's

raw

industry has produced
the

feed

materials

manufacturer.

without

protection in end-product prices.

has "faced similar situations

problems

now

Through
research

hearing

management

departments,
seeds

and is

confronting it.

and

the

not

giving

him

But the industry

dismayed by the

and

the

of

work

of

vegetable

manufacturer

will

its

oil-

make

further strides in meeting the ever-increasing demands
of America.




certain

more

second, because only thus

to avoid war, and

supply dollars to those

can we

our

customers are the most considerately
world; customers are habitually
coddled; people with something to sell take to their
bosoms those who are prospective buyers of their wares.
Traveling salesmen take buyers to dinner; retailers offer
free ice

water

into their stores.

those

to

Whenever

a

mere

"lookers"

There is

thinking

no

To

.

sum

greater degree than had been

visited upon the business of

-"importing." It was victim¬
ized by ignorance, trampled by stupidity, and sprayed
with prejudice.
By misguided millions imports were
regarded primarily as intrusions upon our own produc¬
tion, and "straw men" were set up to stop off the entry
imports

of

heart had

ruled

their heads.

In

occupy

glad to report that American businessmen
come' to
a
proper realization.
Far from
: imports
only to those products which

am

to

have

their

not be secured, they are

can

actually scouring
countries, to bring into our own the
offerings of many parts of the world. The prejudice
against importing has been dissipated by the more intel¬
ligent thinking, broader knowledge, and higher degree
the markets of other

of world consciousness of those who are
responsible for

the

economic

growth of

country.

our

M.

KENNEDY

President, Consolidated Foods

these conditions it appears that
period of rebuilding and strengthen¬
ing our national economic structure

prove

1959

will

be

a

booming 60's
short, 1959

favorable

a

national economy, with progress
accruing at a steady, moderate pace,
and varying in
intensity from in¬
dustry to industry.
If the foregoing forecast proves
correct, it is safe to assume that the
food industry will continue to
forge
ahead during the new year.
Sub¬
stantiating the case for increased
our

sales

are

such factors

as

our

_

information

indicates

'

good year for the national economy "

a

general and for the food industry in particular^ In"
latter, competition will be at its usual keen pace,
shouldn't
present
any
insurmountable problems"
which progressive companies can't solve through the "
Intelligent planning of their business activities.

FRANK F.
President, National

KOLBE
Coal Association,

<

Washington, D. C.
The

old

famous

about

to

get

Mayflower Hotel
neighbor.

new

a

in

Washington

Construction will

is

begin

next month on the office building that will serve
headquarters for the National Coal Association.

decision

The

building in

to

invest

reflects

based upon sound
that

foresee

coal

in

crease

dicted

new

economic analyses

coming

of at least

resurgence

over

in

1958

current

of

An in¬
the 400-

years.

10%

output
the

for

a

attitude

an

sharp

a

the

million-ton

in

as

period of general busi¬

a

decline

ness

is

pre¬

There
is a variety of opinions among fuel
experts regarding subsequent pro¬
duction levels, but all agree that the
curve will continue upward far into.,
the future.

.

year.

.

v

.

The coal I?industry itself is over¬
looking no opportunity to increase
Frank F. Kolbe
its market potential. Its investment in new machines and mining methods
has brought an output per-man day of at least four times
greater than that of any other country in the world.
Multimillion dollar preparation plants clean and size the
product to meet the precise specifications of every cus¬
tomer. Combustion engineers are available through the
Bituminous Coal Institute, an affiliate of the National
Coal Association, to work
with plant architects and
engineers in providing maximum fuel efficiency.

;XI

customer

electric

utility industry, which became the No. 1
in 1952, will use progressively larger

heating

and

air conditioning

is indirectly

re¬

capturing this outlet for the coal industry.

population increases and standards of living move

As

upward, more steel will be required. Since approxi¬
mately one ton of coal is required in the manufacture
of every ton of steel, coal is expected to experience

portant coal consumer, will also increase its order in the

ahead, particularly as the vast highway program
While overseas shipments of coal have
wide fluctuations since the end of World
War II, a leveling off only slightly below the present
heavy overseas movement is expected. Railroads, once
coal's best customers, now consume only a very small
percentage of total output.
'
is

expanded.

been subject to

expand¬

industry itself, we can expect greater

coal industry

While the

stature by
the

its

Federal

*

Within the food

an

years

ing population and family formation,
S. M. Kennedy
a
predicted rise in disposable per¬
sonal income, and ample food sup¬
plies to meet the requirements implied by the former
conditions.

•

proportionate gains in this area and in other manufac¬
turing and processing industries. Aluminum, once bound
to hydroelectric power, has already begun its move into
the rich coal fields where electricity for reduction may
be obtained at minimum expense. Cement, another im¬

for

year

'v.\"

quantities in succeeding years. Although the home mar¬
ket for coal has decreased substantially, the advent of

Corporation

Under

should

or

reduce

own

strives to raise its economic

bootstraps, it looks to Washington for

policy adjustments necessary to

eliminate

inequities in the competitive fuels market.

It

sales in several important categories in the year ahead.

expects Congress and/or the Executive Department to

For

put

example, it is increasingly evident that both

con¬

venience and gourmet foods have captivated the public's

fancy and taste.

At

believe

popularity

that

entrenched
on

this

present, there is

every

become

reason

to

firmly

more

ahead

will

since

also

higher dollar volume
seems

offer

to
no

be

a

receive

they

growing

net

emphasis

more

provide

and

store

profit.

awareness

the fact

in

the

operators

with

However,

there

that these products

magic panacea for profit problems.

becoming alert to

a

lid

domestic

on

the residual oil imports that are crowding

fuels

out of

East Coast utility and industrial

plants in defiance of a Cabinet Committee recommenda¬
The dumping of natural gas under

tion.

industrial boil¬

that

this

Retailers

merchandise

ers,

at whatever price is necessary to undersell coal in

the

during 1959, with sales rising to new highs

these profitable products.

year

are

wili

|

for new'

but

coal

Generally speaking, the major fires of the recession
have been extinguished.
All that remains are a few
minor conflagrations still
affecting various industries.

in preparation for the
which
lie
ahead.
In

see

in

The electric

S.

:

available

current

that 1959 will be

an

to

|

if these small.;

.

„

up,

foreign customer for

us.

a

profitable operations, since!
in established channels of.

interesting to

obtaining established objectives* ^
thereby eliminating costly inefficiencies otherwise in-v
v...
—
vA y.

curred.

States, he is plied with

American activity upon which mistaken

directed to

was

gap

an

who

wine and song—yet the best entertainment we can offer
him is to buy something from his country in return for

the business he does with

prove

a

It will be

the

goods.

Furthermore,

and

can

fill

i In addition to the foregoing, the food field will make
greater use of marketing information and statistics dur- *
ing the new year. Taken as a whole, the industry is •
increasingly aware of the value of sound marketing #
programs
based on facts arid scientific procedures; r
Through such programs, organizations are able to chan-

selling, first be¬

as

means

urgently need

so

further

a

nel their efforts toward

Arthur S. Kleeman

treated group in all the

Non-foods

processor

feed

floor

a

-

efforts

the

has

Use of substitutes has
Extension of excessive

(chicken)

raiser

the

an

Government crop support programs have placed
on

to

the feed manufacturer in turn

restricted the cottonseed crusher.

„credit

top

and

crops

recorded peak sales.

ture, but they

a

high level

very

of

prices for much of the animal' population such
beef cattle.

for

not

program,

be facing us.

at

economy was

it

were

government export

a

major stumbling block would

and

no

countries which

otherwise

rations for feeding

has been

last

there is

cause

seem

greatest phenomena of all this has been

the fact that there

,

Today the whole commercial world recognizes the im¬

portance of buying abroad as well

see

tional procedures, with cost control programs playing
important role in procuring the desired goals.

through purchasing their goods.

was

will

1959

profit margins.
Part -of this program will
consist of striving for additional volume. Another seg¬
will encompass further improvements in opera--

is

fighting,

turn¬

increased

tomers," by which I undertook to
develop the thesis that the best way
to answer bullying nations and pre¬
vent their

to rapid

realized.

ment

realize

to

come

eye

an

be

operational- standpoint, the new year will
find the food industry intensifying its efforts to obtain

multilateral trade
essential, but that it is also a vital
method of maintaining the peace of
the world. In 1949, in this same dis¬
tinguished journal, I made the state¬
ment that "Nobody shoots his cus¬
only

Now I

is

company

resulting from the

The

have

traders
not

to

appear

From

the manger undisturbed, they had
completely that international trade meant
"give and take," with the "take" operating simultane¬
ously with the "give."
.

by the increase in our crops. Soybeans, as an
example, the crushing of which is one of our major
activities, are produced in almost double the volume
they were a short five years ago. The crop of 269 million
in 1953 grew to 341, 374, 449, 484, and 574 million
bushels in the successive years 1954 through 1958. The
soybean processor as a result has been able to grind
out new records each year and to maintain his plant at
capacity operation even though expansion of facilities
has been going on steadily.

mainly

that

that

are

products and packaging.

forgotten

fited

of

small

limiting

The
processor
of vegetable oilbearing peds and manufacturer of

sell

- ■

;•

,

we

can

to

are

stores have any effect on manufacturers' plans

the

citizens whose lack

been.

One

.

their zeal

Kellogg,

indications

distribution.

which could well provide the wherewithal
evenly spread prosperity throughout the world,
our own country included.
Many of our tariff walls were
nothing more than mental hazards erected by uninformed

H.

they

importance of buying
abroad lor the purpose of broadening
markets for American goods, is gen¬
erally accepted; large companies and

for

other nation has

no

'■

•

Today

of

expectations.

By contrast, our market baskets are
overflowing, due to the ingenuity of
our
farmers and the many agricul¬
tural groups which are continually,
bringing forth new ideas and plans
to improve our total output. Hybrid
seed, crop rotation, use of fertilizers,
mechanical equipment — all con¬
tribute
their
part to make
us
a
cation blessed

it?"

where

and

American goods visits the United

of last fall when record hay and grain crops were

season

sell

we

Thursday, January 22, 1959

.

selected with
sales

streamlined stores

of

ably have said, "I certainly do; what

come

President, Spencer Kellogg and Sons, Inc.

development

,

mushrooming of the bantam market movement. Given
the
right location and management, these compact,

to what constitutes sound world commerce, has
improved substantially in the past decade. Ten years

chairs

KELLOGG, JR.

carefully

maximum

Current

The understanding of the average American business¬
man, as

can

350,000

be

if

over

parable estimated consumption of 3,130,000
United

must

KLEEMAN

President, Arthur S. Kleeman & Company, Ltd

behind the iron curtain against com¬

rubber consumed

S.

ARTHUR

43

Continued from page

.

non-heating

coal

executives

season,

and

is

another practice

conservationists

that both

conscious

of

the

sparsity of gas reserves are hoping will be prohibited.
With almost
dreds of
more

a

.

trillion tons—enough to last for hun¬

years—available in this country, coal looms ever

important to America's defense structure and eco¬

nomic well-being.

Number 5814

189

Volume

.

The Commercial and Financial Chronicle

.

.

O. KOONTZ

F.

fifty-nine

and

hundred

marks

President, McCall Corporation

100th

the

anniversary of the Drake Oil Well and the founding of
the Petroleum Industry in Pennsylvania.
The Quaker

Corporation is looking forward to
a feeling
of "cautious optimism."
This term
is used because we believe that, al¬
though there are many reasons for
being optimistic, we must be alert
Oil

State

this

and

Refining

centennial year with

in

cautious

view

of

effect

adverse

the

on

Oil

general economy.
Perhaps the. greatest reason for
optimism is - the steady growth of
our
population and the need' for
goods1 and services required by a
dynamic people.1 Personal income in
the United States is now running at
the rate of $377 l/z billion annually,
or 2% higher than a year ago.
And
t. o. Koontz
consumer
debt is nearly $1 billion
less than a year ago. Thus the consumer is in a good
position to buy what he wants and needs. The recent
Christmas

v

As

indicates

season

the

average

American

con¬

is buying with optimism and confidence,

-manufacturer

a

motive

and

marketer

quality

of

auto¬

Quaker State is interesting in the
types of motor vehicles.
production of passenger cars reaches
the the expected five and one-half million, 1959 should
be a successful and profitable year.
lubricants,

continued growth and use of all

If

estimated

the

is

There

much

that the small

evidence

car

will

con¬

tinue to grow in popularity. By late 1959 or early 1960,
makers of foreign cars will undoubtedly be meeting
with stiff competition from U. S. manufacturers.
The
growing popularity of the small car should accelerate the
trend to

two and three

more

families.

car

With increas¬

ing number of passenger cars, trucks and buses, we must
have greater highway construction, enlarged parking
facilities, more and better service facilities, and better
motor fuels, oils and lubricants.
Quaker State has been making plans on a long-term
basis.
Manufacturing and research facilities have been
given special attention and are being expanded. Sup¬
plies of our most important raw material, 100% Pure
Pennsylvania Grade Crude Oil, are more than adequate.
;

Additional

transportation facil¬
ities was made in 1958. Continued special attention will
be given
to research and product development, the
maintenance of a high degree of efficiency in all manu-.
facturing and marketing facilities, and to overall man¬
agement.
Among the things which call for a degree of caution
are the continued threat of inflation and the continuing
expansion

in

the demands of

a growing population
growing income.
Manufacturers of established na¬

pipeline

.

spiral of increased wages and living costs.
The Oil In¬
dustry as a whole faces some uncertainties in 1959 as
a result of the recent action of the union of oil, chemical
and atomic workers in terminating some 600 contracts.
It is hoped that early 1959 will bring a satisfactory ad¬
justment of those problems which could be harmful to
the Oil Industry and the general economy. I am optim¬
istic that a sane and realistic viewpoint on the part of
management and labor will prevail and thereby elim¬
inate one of the greatest threats to our present economy.

for

the

new

year.

Here

at

Redbook

and

in

the

first

show

substantial

advertising

two

months

of

1959.

all

a. B. Langii©

promo¬
tion to the consumer
markets, greater demands for color

printing and more imaginative use of the printed page,
will brighten the profit outlook of
many of the nation's
publishers in 1959.
The rising circulations which magazines have
enjoyed
from

3,890,000 in
1949 to 5,345,000 in 1958; Redbook from
1,941,667 in 1949
to 2,741,000 in 1958—will continue upward.
This circulation vitality, we think, is based on in¬
audience

loyalty, more effective circulation
methods, a large adult population, and wider educational
opportunities, which seem to be reflected in more liter¬
ate readership.
•
This year's encouraging activity in advertising and
circulation, naturally, affects favorably the printing end
of the business. Opr,printing plant in Dayton, one of the
largest in the world, is currently producing an average
of 3,000,000 magazines a day, and we expect an even
greater output for the next 12 months.
^

.,

The increase of postal rate expenses,

imposed last year,

are being reduced somewhat at McCall's—as with other
magazines—due to new methods of distribution and mail¬
ing.
Though 1958 proved to be 3 relatively slow year for

the

publishing industry in general,

showed
an increase of 15% in net profits.
Other publishers, too,
perhaps spurred by the competitive conditions of last
year, have adopted new techniques and facilities to im¬
prove their positions
and, like McCall's, undoubtedly
foresee increased creativity, productivity and sales for
1959.
-v
'•
our company

,

JOHN A.

represented

a

year

of achievement for

H.

EVERETT

LANE

Despite the recession in
insurance sales for
States

early part of the year,
1958, particularly in the New England

in which

area

satisfactory.
nary
sales

Company

the

Bostpn Mutual operates, were most

Measured by the record

year of

1957, ordi¬

substantially up,
and
sales of group and
industrial
life insurance declined slightly.
The life insurance industry is giv¬
ing to the insuring public policies
and service designed to meet con¬
stantly changing needs. Competition
in the industry is keen and manage¬
ment is faced with the necessity of
adapting its thinking to new ideas
and to the requirements of informed
insurance buyers. •
Large segments of the country's
were

are

either uninsured

modern

more

tion.

An

teenagers

or

need

adequate protec¬
unparalleled number of

Aeronca,

are

becoming

life

Everett

insur¬

prospects and this will continue
to be so for tue next few years. The need to

H.

Lane

the eventualities of death and old age

is

as

prepare

for

as ever

Because

the life insurance

and many other

industry is alert to these

considerations, and because the industry

has always met the challenge of an expanding market in
a

rising economy, it seems reasonable to expect that the

year

and

1959 will show extensive gains in insurance sales
substantial rise in the volume of insurance pro¬

a

tection.
The

life

insurance

companies

are

faced with

an

in¬

creasing burden of Federal taxation, as well as increasing
costs.

However, competition and the ever-present desire

to

give to the insurance buyer the best product at the
lowest cost will require that improvements and econ¬
omies in operations be found to offset the unfavorable
factors.

efficient

more

We

duction.

and

economical

-

these

with

of

the

responsibilities

in

the

airframe, the propulsion,

manufacturing
the guidance

or

ful, the Convair Atlas, is delivering unique information,
including the President's Christmas message.
Aeronca

keep

has found

it both necessary and possible to
industry in its progress towards
responsibilities in the aircraft and missile

step

expanded
field.
In
leaders.
tion

with

some

the

Aeronca

areas

In such fields

of

finds

itself

the

of

one

the development and fabrica¬

as

high-temperature structures for aircraft and
production Aeronca has attained acknowledged

missile

leadership.
Major expansion and rearrangement of facilities has
provided for the efficient and economical manufacture
of structures

as well as
providing for continued research
development activity to retain that leadership. New
activities
have
been
purchased, or mergers are in

and

which

progress

will

insure

continued

development

of

Aeronca's capabilities.

Aeronca-California

subsidiary,
acquired'

Corporation,

established

was

from

in

Pastushin

wholly
owned
1.958 in facilities

a

July,

Aviation

Corporation,,

Angeles,

Los

California. The Division is engaged in the
manufacture of B-52-G "Missile Platform" wing tanks,
and pylons.

-

%«,

Formal merger agreements with the
Longren Aircraft

Company,

Incorporated,

have

been

signed

subject

to

stockholder action which is expected to occur in Febru¬

ary, 1959. This merger, when accomplished,
to add materially to Aeronca's

position

centrating
aircraft

the trade

the production

on

missile

and

name

of

This

use.

is expected

in

Coast portion of the aircraft
industry.
Aeronca's Baltimore Division developed
is

the

and

electronic

line

West

is

con¬

devices

marketed

for

under

"Aeronca-Digidac."
the entry of Aeronca

saw

approach

to

the

requirements.

into

development

Aeronca,

as

"weapon

a

and

production
the systems man¬

ager, associated with the Emerson Electric Manufactur¬

ing

however,

be

field

that

feel,

To the skilled

destined

period.

of
to

both

now

observer it became apparent that pro¬

continue

The present
missiles

and

until

soon

that

and

unmanned

simultaneously for

distinction

and

rockets

a

aircraft

was

considerable

between manned
will

gradually

air¬

merge

the distinction may be only one of propulsion,

is,

between conventional
nuclear propulsion.

now

under

consideration

for

inclusion

of

add

to

which will

production capabilities in the
temperature aircraft structures.

our

advanced high

We feel

will continue

manned

systems

materially

significant

a

target

Plans should reach fulfillment in
early 1959

systems

and

rocket

or

,

According to available preliminary data, 1958 saw an
more than 50% in the orders placed for air¬

increase of

nine months of 1958,
months of 1957. However,
same period showed only a
slight gain due to budgetary expenditure limitations.

craft and missiles during the first

compared to the first nine
actual expenditures for the

the

that, in all the communities where Aeronca is
operating, we shall be able to move forward with
industry and assist in the growth and development

those

of

activities

communities.
are

expect to

we

on

In

sound

a

again

particular,
and

produce

Middletown

our

growing basis in which

in

1959

record

a

volume

of business.

J. RAYMOND LEEK
President, Philadelphia-Baltimore Stock Exchange
The

1958

year

ended

as

the best

year

in the recent

history of the Philadelphia-Baltimore Stock Exchange.
There were traded
approximately 10,000,000 shares, the
largest volume since 1931. This increase of 28% follows
an

increase

of

6.9%

iiv 1957,

the

greatest relative increase of any ex¬
change in the country.
The Stock Clearing Corporation, a
wholly-owned subsidiary, now clears
than

more

1,000 transactions

It offers our members
and

facilities

ganization.

more

a

day.

services

than

any similar or¬
include clearance

They

by mail for out-of-town firms, 19 of
are located along the Atlantic
Seaboard south of Washington, all
the way to Alabama and Florida.
Methods for broadening the services
of Stock Clearing Corporation are
being studied, along with the most
modern
methods for handling the
which

continued

By year end many decisions affecting the future of
the industry became evident. The manned aircraft pro¬

is continuing. Production of the B-52-G "Missile
jet bomber has been extended. This worldcircling heavy-bomber is the major weapon of the Stra¬

the

increase

in

business

J.

Raymond

Leek
;

an-

ticipated.

gram

Platform"

tegic

portant factor in the economy and the lives of the people

supported by the KC-135 strato-jet tanker which holds
all records for sustained non-refueled high speed flight.

Digitized of the United States.
for FRASER


been

Department of Defense inventory of missiles.
a fine year in which
great
progress has been made.
Much remains to be done.

In summary, the year 1950 should show again that the
life insurance industry is a growing and ever more im¬
_

had

We feel that 1958 has been

pro¬

Aeronca has been and

craft

before.

ICBMs

and

in the

duction

acute

IRBMs

small

in the company's history.
Our employment is somewhat less,
due
to
skills
developed
in
the
processes of manufacturing, and to
physical moves which have permitted

.

ance

at

...

from

Company of St. Louis, Mo., and Experiment,
Incorporated, of Richmond, Va. established an industrial
team to participate
jointly in competition for missile

for

as

factor in the
further growth and development of
the Middletown community area.
For
the
aircraft
industry as a
whole 1958 was a year of readjust¬
ment of programs, and of re-exami¬
nation of future requirements. Em¬
John A. Lawler
ployment generally declined in the
early part of the year, but as eco¬
nomic
requirements of the Department of Defense
loosened in the early fall, employment began to gain
until by year end it was approaching normal. As the
re-examination of programs continued, many of the air¬
craft companies made radical changes in their organiza¬
tion to meet the changing requirements.
t

and

hour,

per

ranging

industry of the
United States. With estimated sales of $23,100,000 and a
sales order backlog of approximately $40,000,000 Aeronca
finds
itself again closing the best
as

to

,

citizens

to

miles

2,000

projects,

by the military services by year end 1958.
nation's aircraft industry plays a major role in

of missile

and missile

the aircraft

missile

missiles

system"

well

40

November

year

President, Boston Mutual Life Insurance

than

During the year hardware was delivered that resulted
in placing five satellites in
orbit, based on various IRBM
and ICBM combinations.
The largest and most power¬

LAWLER

President, Aeronca Manufacturing Corporation
1958

industry, set by military air

was high-lighted in contract awards by
Force for a tri-sonic manned bomber to

Air

system.

anticipated throughout the year.
Large numbers of new products scheduled for

creased

S.

fields

Continued linage and revenue gains for the
magazine are

went

designed to accelerate to speeds

of 3,600 miles per hour in 90 seconds.

excess

The

New

years—McCall's

from space. The X-15 is

Test flights

man.

yield
ability to enter and return

in man's

data

new

by

1959 which should

announced

Mills, have been scheduled for 1959.

10

much in

air-to-air

for

Coca-Cola, Singer Sewing Ma¬
chine, Libbey Glass and Fieldcrest

past

expected to begin in mid

More

like

the

are

at speeds in excess of
altitudes above 70,000 feet.

advertisers not in McCall's last
year,

in

missile, capable of the highest speeds

and altitudes ever to be penetrated

fly

in¬

revenue

American's manned

the U.

Corporation, both McCall's magazine
creases

Man's dream of space travel moved toward realization
"roll out" in the late fall of the X-15, North

requirements,

McCall

bomber has been certi¬

with the

The fantastic pace for the

brands, eager to boost their
sales, have already started the trend
to
larger advertising expenditures

45

fied for inclusion in the Air Force inventory as an opera¬
tional weapon system.

in

with its

tional

have an
Industry

and the

sumer

If McCall Corporation reflects the industry-wide
trend,
publishing can look forward to continuing public accept¬
ance and rising profits for 1959.
We think advertisers,
taking advantage of magazines'
expanding circulations and proven
readership loyalties, will step up ad¬
vertising budgets this year to meet

numerous

uncertain factors which may

Convair's B-58 supersonic jet

ARTHUR B. LANGLIE

President, Quaker State Oil Refining Corporation
Nineteen

(441)

Air Command presently in being as our major
of strike force retaliation. This aircraft will be

weapon

.

The cumulative effects of our continued expansion and

broadening

of

our

markets should

creased business in the new year,

ment,

concluded

Stock Exchanges

encourage

We fostered

in¬

an agree¬

between the Boston and Pittsburgh
in November, 1958, which is adding to

Continued

on

page

46

46

The Commercial and

(442)

Continued, from page

R.

45

G.

LeTOURNEAU

Chairman of the Board and
the

activity of their markets
This

P-BSE.
the

is

the

they

result of

are

attract the
tions

the alliance of

in

now

markets on the
facilities

the

position

a

three exchanges,

the

jointly

severally

and

primary listing of the securities of

located

distribution

the

in

United

Eastern

throughout this entire

States.

area

to

corpora¬

Sources

are

of

avail¬

now

able; and the repeal of the Pennsylvania StockJTransfer
Tax by the 1957 session of
makes

dealing

well

»as

for

issuer.

as

issuer

There

well

as

market, which

the Pennsylvania legislature

the P-BSE most attractive to investor

on

is

anticipate

we

and sufficient

good

investor

as

to

patronize

reason

the

home

increasing extent.

tc an

EARLE II.

LE

There is

quite

now

for

though there

may

ing

the

1959

in

pace

which

the

part

momentum

good and
so.
It is

the

and a half ago. I do not look for any tremendous
but I see no reason why we
not
keep climbing steadily
ahead and quit being so jittery that
the moment we hear things are slow¬

is

mand for

remain

that

the

loans will continue

through the first half of the

de¬

strong

year

porate
some

ing down

confidence

looking

to

the

forward

1959

year

with
E.

H.

Le

growing

in

1929

there

m

F.

LEOPOLD

president and Chairman, Ero
Nineteen

mobile seat

predictions.

fifty-nine will be

Manufacturing Co.

good year for the auto¬
industry if new car sales come up to

cover

While

the

a

older

still

is

car

1929

principal

our

to

owners

is

install

the

seat

clear

covers,

would

also

significant that 84% of new
purchases involve trade-ins, gen¬
erally leading to "dressing up" of the
tive

new

The

is

car

I

course

particularly

were

act

which

is
,

Howard F. Leopold

to

lot

a

lift the load from

hungry.

I think

program,

cover

of machines for

their

heavy

has

Two

auto

our

new

to

our

successful

of Protecto

sales

to

a

focus national attention

even

more important in 1959.
We
full year's sales from 12 Pro¬
opened at various times during the second

tecto

stores

a

half of last year.
In addition, we expect to open some
30 new units in the chain this
year.
Firmer establish¬
ment of our new products will also

improve their

con¬

tribution to volume.

The

recent

acquisition of the seat cover division of
another company in
Dallas, Texas, will not only add
directly to sales but will make possible the penetration
of

a new

geographical

area

with

full line of products,
further economies in
distribution, and a more efficient
realignment of our production facilities. We will also
our

announce

in

our

shortly the introduction of other
sporting goods line.

Such

moves

have placed

sharply if anticipated
sales of auto seat

Ero in

new car

a

new

products

sales bring

an

increase in

More
importantly, they signify
intention not to be dependent
solely upon general
business conditions. We consider
this, apart from all
statistical auguries, to be a
salutary attitude for any
covers.

our

company.




continue

available

to

refinance

to

and

D.

but

its

possibly- herald

rates

new

a

of

surge

the increase

on

because of

the

a recovery year,

in

progress

our

\

WILLIS

:

Pan

G.

American

LIPSCOMB
Traffic

World

Hawaii

on

gained

18 per cent over the last half of

dramatic

a

ness

was

the

as

never

before.

:

.

of

improved

of

vitality of the
This

will

the
in

of

period
are

in
of

expand in

that the

appear

will continue to be

island

of

Oahu

Honolulu.

of

omy
Arthur

D.

It

the

1959;

the

neighbor

•

that

of

JOHN

F.

1958

seems

as

national

The growth in transatlantic

than

expenditures

chases,

it

and

now

heavy

a

appears,

in

corporate

'

.

pushed us into
These had profound

earnings, and in

record

industries

on

highs.
the

These

whole

American

sys-

tem

eastbound

transatlantic

esti¬

an

cargo

ton

miles

miles.- This

year

the total

may

be

more

million.

increase

Of Pan

Am's

over

more

total

last year. Next summer,
traver

The

year

ments for

1958

was

studded

jet

co

transatlantic

1959's peak summer season, 75
mile-per-hour Jet Clippers.

.

per

with

Pan" American:

capacity during

cent will be in

important

575-

develop¬
'

*

It

the

opening ci the first United States com¬
mercial jet service with
Boeing 707 flights to Paris and
Rome beginning October
26, and to London on Novem¬
ber 16;.
•
•
saw

The

operation

of

a

jet

leasing

arrangement

.

with

National Airlines in which National used Pan Am
jets to
open the first domestic jet service on its New YorkMiami route;

some

latter

fed

100

before.

pur¬

pro¬

and

Pan

opera¬

lesser extent

.

effects upon the
economy as a whole
but did little to effect
certain indus¬
tries which showed increased

duction

:

flights will stimulate

factors which

recession.

the

a

45 per cent increase for the first 10 months of
the same period in 1957 and are estimated to

a

over

considerable

•

capital

decline in inventory
the
"

were

reflected to

Looking forward to 1959, I predicted that the business
improvement of the last half of 1958 will continue
through 1959. Traffic this winter is
"^mwqng a

LILLY

Cutbacks

was

American's worldwide routes increased

96,595,000 ton

we

economy.

half times those oil tne

to that level for the full year. Ton mileage in the
Company's Pacific Division increased by 6 per cent, and
over its
worldwide routes as a whole by 10 per 'cent.
Pan American's cargo ton mileage for 1957 .surpassed
that of any carrier, domestic or overseas, with a total of

emerge from our
recent recession
basic factors have proved to be
guideposts for

certain

a

similar period a year ago.

hold

1957.

Chairman of the Board and President,
St. Louis County National Bank,
Clayton, Mo.

a

throughout
•

•

airline's

showed

tied to the economic development
the neighbor islands.
While there should be some
improvement over 1958, it is doubtful that the volume
exceed

January through April. ;1959,

cent over the second half of 1957.
Cargo, ton-mileage also increased this year over 1957.

The

islands; will

of

will

Jet

the

mated 6 per

reduced

travel

Pan

on

of

econ¬

Hawaiian Airlines is

air

Lipscomb

Am's

during the latter half of the
year.
From a modest beginning, stemming from the
business recession in the United States, passenger travel

of the sugar strike for some time
opportunities for employment in the
agricultural communities.
Perhaps more than any other business in the Territory

the

G.

.

continue to feel the damaging effect

Lewis

on

during;

—

'

the

on

City

that the

appears

jet service

stimulating effect

London—Pan

two and

tions
Willis

basic growth

in

Am's

The

destinations

books for

however, it

primarily

and

Pan

and

Clipper

sub¬

investments

mainlandsources

from

Rome

tre¬

economy

result

increased

of

Atlantic.
the

jets can be judged from die
fact that advance bookings to Paris,

The

develop

,

cases

1957,

upswing.

the-result:

-

capital, further stimulating the very
dynamic growth of the Territory.*

main

System

This growth in transatlantic busi¬

appreciation

Hawaii

It

Sales.

and

Airways

An upswing in traffic in the last half of 1958 will
give
Pan American World
Airways an increase of 11 per cent
this year over 1957 011 its transatlantic routes. In the
last six months of 1958, traffic on these routes

LEWIS

Hawaii.

the

Interest

believe

I

factors, 1959 should essentially be

The issue of statehood will

stantially

our

debt.

making money increasingly
use
becoming more expensive.

Vice-President,

use.
Anyhow, there's lot of
let's get going."

mendous

of

its

climb

throughout 1959. In conclusion
above

the

the

chases to current
needs, rather than

The completion of a jet
financing program involving
over the United
States;
The opening of a $15-million-dollar
hangar and Atlan¬
tic Division headquarters and the start of

making

on

economy
on
the
consumer
retail
level. Here is the
key for 1959. In
1958
the
consumer
kept his

39 banks in cities all

pur¬

position to benefit

obligations

Short-term corporate bank loans will be

me

franchised

than achieved by the industry
generally. The introduc¬
tion of new products in the health and
sporting goods
fields has added substantial new volume to over-all sales.
These factors will be

term

the grading

rest of the United States will

seat covers and
level closer to the previous year's

will have the benefit of

at

of

specialty stores has held sales of

auto accessories

which will affect our
14 ly59 is the availability of credit at reason¬
interest rates. I see no softening of interest rates
long as the government continues to utilize short-

economy
able

duction

and
our

pressure.
final" factor of importance

state during 1959.

a

would

chain

warned

inflationary

The

become

latter half of 1957,
comprehensive costexpansion of facilities in

factors have contributed

the

Alaska to

a

declined with the drop in new car
sales, our
been sustained at year-earlier levels and

The opening of

He

some

business conditions and of the intro¬

in the

earnings will again show improvement.
year.

time to come. With constant
pressure on the
Congress from all sides, balancing the budget does not
seem
probable for the fiscal year 1959-1960. However
even a bah need
budget cf increased size will not stop

The total economy of the Territory

in development of

,

strongly encouraged by the admission of
statehood, and feel confident that Hawaii will.

are

counter¬

industry sales of

covers

and

supply all the grading
use.

any

the future.

construction

heavy commitments for

In 1959 I look for heavier

consumer
buying
in
the
durable
goods with its consequent effect on
the auto,
steel,

a

revolutionary new terminal at Idle wild;
inauguration of Economy-fare flights across the

The
John

F.

Lilly

aluminum, furniture,

housing and electric appliance industries. This, however,
should only bring us back to the
approximate levels of
1957.
This opinion is based
primarily on public con-

]
;

j

slightly exceed 1957.
:
Probably the most oft-discussed factor, although it is |
deplorable one, to affect our economy is the inflation |
of our
currency which seems to be assured for 1959

LeTourneau

President, Hawaiian Airlines
We

com¬

The further results of this program are evident in
fiscal year ending this Jan. 31. While
volume

own

ARTHUR

1959

products.

seat

costs.

have to go over to the foreign
people to build their own ma¬

should

expenses

are released during the stammer,
the majority of prudent corporate
recognize this fact and hold the line
Corporate earnings will certainly exceed 1958

in

favorably situated with regard to labor supply and
costs of shipping to our markets. As a
result, despite
lower sales, we were able to increase profits. This was
after

the

business to be done yet, so

areas

moreover

G.

R.

when

the backs of laborers and feed
may

;

earnings

will

and should equal or

chinery. Perhaps to make it easier we could build one
part in one country and another part in another country,
etc. Then we could trade the parts by the hundreds of
thousands and each country could assemble thousands

sales by di¬

general

rapid recoveries in the latter six months.

confident that

economy.

business

instituted

including

we

teach

and

past two years
or

cor¬

a

of it.

more

Ero Manufacturing Co.

a case in
point.
Anticipating the

we

cutting

in the

declining seat

downturn

ever

to

rate of

recovery

large part of the world is still crying for machinery

greater

prognosis for
true for those

able to lower costs

versification.

feel

on

wouldn't be able to get all

covers.

favorable

panies

able

the

of

executives

I

by the dealer with attrac¬

seat

be

at

confidence

second quarter
I

imagine the grading machinery used today is
times what it was then and I'm still planning on

It

car

traded

ratios

more

I

par¬

plastic types.

made

recent

should

addition

customer, current fashions of rich upholstery have caused
an
increasing perceniage of new car

ticularly

that

was

look

a

not justify this confidence the stock market while
moving to new highs in the first six months of .1959
j
sideways or even feel a correction after 1959

think we
happened

I

What

1958

things began to slow down, every¬
body acted like the world was coming to an end and
our State and Federal Governments both
.began letting
construction contracts forbidding the use 6f machinery.
The Florida Canal was started using wheelbarrows to
build it.
No wonder they dropped it.
The propaganda
was
that we had made too much machinery, and they
literally threw a monkey wrench into the gears of manu¬
facturing.
One of my accountants figured it out in 1935
as our
Peoria factory was just getting well under way
and I was already proposing an addition to
it, that with

countries

HOWARD

in

will

1930

because

lesson.

from

tions

thing that hap¬

and

again,
our

A

demand

kve j

confidence

could move

inflation grows, they will pay
higher prices to get their inventories
back where they belong.

Masters

for credit.

this

expressed by investors assumes
corporate earnings to sales will continue
when higher sales are realized in 1959. Should
corpora¬

and

making

in

and

of

armor

earnings, that those corporations who have dtme
cost-cutting during the first six months !

that

little everybody starts to
In fact, I think that
a lot of people are keeping their in¬
ventories dangerously low right now,
because as
wages continue to rise

20

fact is programming additional capi¬
tal early in
the year to meet the

the

serious

Tne

a

business.

The Pacific National Bank of San
is

of

inventories.

cut

that of

Francisco

obvious

boom,

should

machinery the whole world could

if

year

not longer.

is strong and ready for a new
Should any international event or a

whole but the stock market in particular
ability of corporations to hold the line on costs.

the

generally

are

opinion

my

at

Business

balance should

on

a

through

least the first half of 1959.
conditions in the West

Even

of

1958 the year should continue with

satisfactory

promising.

recovery

latter

bit of heavy construction in the

a

It

back

most

me

nation

dent

certainly be slowed down or even reversed,
j
Another very important factor which could affect the

is

happen

slacken¬

some

business

in

started

be

is to

the

events

economy as a

a

learned

San Francisco, Calif.
The outlook

of

offing and that's the key to good business. Things seem
to be coming back up "slow but sure" since the slump

pened

MASTERS

that

period of progress.
series

Thursday, January 22, 1959

...

would

I do not believe the

President, Pacific National Bank,

fidence

President,

R. G. LeTourneau Inc.

of

had previously concluded a similar
these exchanges individually.

arrangement with
As

as

through

accomplished

which

P-BSE,

well

as

Financial Chronicle

Atlantic—-another result of Pan Am's. constant efforts to
international airline fares;

reduce

And

a

"new

design and

equipment all
The most

look,"

a new

which brought a clean, modern
paint job to Pan Am planes and other

over

the world.

significant event of the

year was the deliv-

Number 5814

Volume 189

.

F.

early fall of the first of Pan

eiy in late summer and.
Ari's $300,000,000, jet fleet

consist of 23 Boeing 707's, 17 of
Intercontinental version, and 21
D<£-8 jets. The first six Jet Clippers are now in opera¬
tion across the Atlantic to Paris, Rome and London.
Tiiey have set speed records of 5 hours and 41 minutes
to; London, and 6 hours and four minutes to Paris. And, they have been operating with an average of 95 per cent
of their capacity filled—an extremely high-"seat factor" /
for any; time of
year, and unprecedented-in winter*
complete, will
long-range

when

the

th£m

At

President, Monumental Life Insurance Company
The outlook for 1959 for expanding and

instance, has

Since

increasing the

ownership of life insurance is, I believe, good. Some of
the factors which will affect the growth of life insurance
are
favorable—others unfavorable.
In my opinion the
favorable

factors

favorable

to

an

outweigh

the

which

extent

I

un¬

be¬

optimistic viewpoint
for the year 1959.
It seems probable to me that busi¬
ness activity will continue the pres¬

have

this

time, Pan Am's jet lease arrangement f
Airlines, makes it possible fOr.that airline ;

the same

1948

moved

$43 million backlog of non-defense

a

total

a

223

of

manufacturing firm9
sidelight to
of these industries. A

new

Most heartening

state.

to the

diversification

the

is

fact

these firms now manufacturing "Arizona
Made" products shows that these firms, on the average,
are
looking forward to a 10% increase in business
of

survey

in

lieve justifies an

'%

operations,.

for

LOWEREE

HAROLD

47

orders.

aircraft. The fleet,

of 44

(443)

Chronicle

The Commercial and Financial

.

.

1959.

Promotional efforts to add to the roster of diversified

manufacturing industries will continue at

during 1959.
Tourists visiting the state

pace

ently improving trend throughout
new year.
The extent or degree
of this expected improvement could

they have completed trips to' Europe. They then
streak down to Miami and back and are'"returned to

year

and another transatlantic

brought about by inflation, the atti¬

accelerated

are expected to arrive here
numbers than ever before during the coming
Some predictions are for an increase as high as

year.

by such factors as public
non-acceptance of the 1959 automo¬
bile models,
rising costs of living

an

r

;

with National

the

operate two jet flights every day between New York
Miami Pan Am jets are turned over to National

to

and

be lessened

after

Pan American for maintenance

time for the whole operation—
roundtrip between New York and Europe, and roundtrip
between New York and Miami—is less than 24 hours.
trip.

The total elapsed

In

middle

the

last

of

of Pan Am's New

much

year

Eight jets can be parked on the
hangar floor and another 14 parked on the ramp outside.
A cantilevered
roof covers the 180,000 square feet of
service its jet fleet.

to

to enforce wage

space, and on each side of the building are eight
electrically operated doors 80 feet long and 40 feet high.
Pan Am's new terminal at Idle wild, which will open
within the coming year, is of a revolutionary, "umbrella"
design. A circular cantilevered roof, cove.rihg four acres,
will extend well beyond the terminal '.building itself,

tion

for parked aircraft and weather protec¬

cover

for passengers

Passengers - will board the planes by .means of ramps
extending directly from the waiting room lounge to the
aircraft door. Passengers entering the building from an
elevated taxi ramp will-have no doors .to, open. The
entrance opening will be a "wall" of warm air.

that

of reservations

procedures on

world¬

a

basis is also in the advanced planning stages. Two

wide

Pan Am put in the first nationwide, electronic
reservations system. By means of this, system, the ticket

years ago,

Counter agent

get an answer in four seconds to any
request on the availability of space on'any of hundreds
of Pan Am flights. The airline now wants to add refine¬
ments—such as automatic ticket price-quotation—and
such

make

can

available to the traveling public
all its major stations around the world;* -

at

system

a

ELMER

would

I

will

of new insurance in 1959
10%; terminations should

sales

by perhaps

1958

considerably less, and .ihe net gain of insurance in
force will, I believe, be considerably better than in 1958.
-On the matter of Federal taxation of life insurance
be

if

in

in

1959

the continuation

that

the

companies

of

nationwide

the

This

I
as

area, with its close ties to such
steel and automobile manufactur•

ing,

felt

sharply
and

the

recession

1958

the

than

economic

basic industries

more

that the demand for new

HARRY

to

electric

J. LOYND

gauge

activity under
its, production
serves

as

is

that

way

of

in
electric

cumulative

a

power

Steel

v

pressures.

•

••

.

remains

production

bellwether

significance in Northeast Ohio's
structure.

Here

too,

The

area's

75%

of capacity,

steel

industry

output

in

December

of

auto

.t

parts

sharply

sagged

area

December had reached

early

by week.

"

<

local
full

in

.

1958,

:economy

V-"".•.1 V

their

,

at

the

but

by

automotive

plants

the

auto

production increase in

are

*

•

In

in

to play

anticipated

industry's

30%

of

relative

Northeast Ohio
The final

strength

appeared

on

down

new

housing units completed in 1958

only 3% from

under

the

power

output for 1958

Summing

up,

Cleveland-

department store sales, for example,

was

1957

in

during 1958.

tally

figure.

1957 volume. ' The number of

Our

was

was

Company's

less than 1%
total

electric

3.2% below the 1957 volume.

Cleveland-Northeast

fully confident
the New Year


found

be

in

Ohio

that it will be

every

segment

a

in

confidence is
of Arizona's
,

#

basic and important Arizona
more hopeful outlook
for 1959.

Mining,
much

nearly
*

economy.

a

9% gain.

the new year, renewed

industry, has
Major coppei

this state, for instance, have

lengthened

recently. The marketing situation, as
metal is concerned, has improved greatly

far

as

over

a

this

year ago.

On the farming scene

spite of the recession and its effects, however, some

areas

service should record a

their work weeks
up

1959.

part

economy

overall increase of approximately 11%. Elec¬
forecast to increase by 12%. Our

At the outset of

producers

"

1» t

gearing

1959

a

an

is
a

entering
good one.

it appears that Arizona

farmers

Cotton pro¬
of increased
acreages. Vegetables, citrus and other diversified crops
in greater quantities than previously will contribute to
overall
agricultural gains.
Range conditions signify
experience another prosperous year.
duction will undoubtedly go up as the result

will

cattle

population increases.

contributing to Arizona's eco¬
nomic growth has been the phenomenon of industrial
development in the state since 1945. That this growth
will continue is indicated not only by inquiries and
investigations of manufacturing firms now located out¬
An

outstanding factor

plans of
here. One nationally-recognized, company,

side the state but also by
firms

already

I

Savings Banks Association of the

a

year

York

has it been?

State

1958

For the 128 savings

has

been

another

year

safe

and

we

announced expansion

we

have set new records. To¬

the savings of more

than 11 million

depositors, whose deposits total more
than $20 billion, up $1.4 billion over
last year.
This year we paid out
nearly $610 million in interest-divi¬
dends. Our mortgage holdings stand
$14.9 billion.
this

was

accomplished despite

antiquated State Banking Law
that
prevents savings banks from

the

tric business has been

as

increased

Arizona's

MACFARLANE, JR.

day, the savings banks of New York
State maintain the safest security for

at

LUCKING

Public Service Co.

parts of the nation during the past year, Arizona main¬
tained this upward trend.
In our own business — electric and gas service —we

the

**'

-

world.

of

•

•

of service to the people.
encouraging thrift and making thrift

And

Lab¬

general business gain of approximately 10%This follows economic growth trends experienced by
the state since 1945. In spite of economic losses in other

expect

/

the state.

our

estimates

Conservative

gas

in

the highest level, of the year

payrolls in this vital segment of the

The

...

components

and

and

that

so

have helped to assure
the financial security of families,
homes and communities throughout

Mich., in

Arbor,

WALTER T.

to

Cleveland

week

was

almost triple the April figure at

bottom of the recession..

Production

major

of

business and economic

is significantly upward.

the trend

Ann

1959,

of New

All

T

a

in

of

President, Arizona

indicate

.

profitable,

markets in various

MedicalResearch

total

Thus, in 1959. we are expecting a year of solid progress,
although something less than a boom with its manifold

inflationary

countries.

In

its

entering

year-end,

our

of progress and

world.

of the

health needs of the
sum

is

at the

feeling, however, that the steps that
have been taken both in Europe and elsewhere will tend
to increase the international exchange of goods, which
should be beneficial to both producing and consuming

banks

Harry J. Loynd
branch
building program is well underway both here and
overseas.
Our modest increases will be achieved by
sound marketing of our products to meet the growing

Lmdsetn

It

made

clear estimate of 1959 trade is dif¬

a

President, Buffalo Savings Bank, Buffalo, N. Y.

expect to move into our new

fall

the

were

What kind of

five-year capital

program,

oratories

of all

index

1959

State of New York

is continuing on schedule,
will enable the company to take

advantage of new

going on.
Seasonally
the
annual
rate
of

H. H. Liming

President,

had in

than we have

$50,000,000

$12,500,000

units.

being created for meat,
beef, and the world
population does not appear to
be keeping pace with the rate of
human increase, so that a good outlet
for beef and beef products is indi¬
cated for the coming year.
Substantial currency alterations

an

years.

We

sales

and

cattle

Parke-Davis,

countries

ad¬
justed,
this
production at year end was 15
Elmer
above the low point of the recession
in April, 1958. This rate of recovery
is encouraging, inasmuch as it reflects the
of so many varied industrial
activities.'^.

-*

inflationary
spiral
gains.
we enter 1959
with
more
potential new products
in the advanced
stages of clinical

and

during

permit further achievements
integration
of
the newly

the

KILGORE

third year,

a

progress

particularly

position.

sales and earnings

expansion

made

acquired assets and the broader base
of operation should permit our com¬
pany to better cater to the world
demand for animal protein. With the
economic progress that has been made
in Europe and other areas, greater

offset many of our

Our

position
industrial
its area, for

utility is in
the
overall

in

ficult.

expect a continued strong improvement in general
conditions in 1959 and a modest increase in

As for

producing

should

public works will continue to
there is the possibility that

by

An

Company foreign

Department financing could result in a further
firming of long term rates.
Creeping inflation, it seems to me, is the greatest
single threat to our economic well being in 1959.

some

the same token, -our re¬
covery
has been more rapid.
The
arrival of 1959 finds the key eco¬
nomic barometers of this area point¬
ing upward.-

&

Treasury

could

Limited

Packers

capital* for plant and equipment

However,

LUNING

expanding its operations and went through the
early stages of absorbing its acquisition of the Armour

in 1959 over 1958. It appears

expansion, housing, and
be
strong.
In addition,

own

1959

demands are

probably show an increase

investigation

generally,,

nation

International

interest received on investments will

The net rate of

I

Arizona

1958 in

will be significantly greater in

as a group

H.

H.

total Federal

that

for

that

appears

International Packers Limited

1959 than in 1958.

our

gaining momentum at the end of 1958.

was

it

up,

take, but it would be reasonable to
income taxes paid by all of

would

enacted,

believe

-

recovery

it

to guess what form a new law,

business

The Cleveland-Northeast Ohio area expects to share

economy.

Summing

bids fair to be another year of business progress.

probable that a
adopted by the
early in 1959. There would be no point at

this time in attempting

President, The Cleveland Electric

I

entire

companies, I believe that it is highly
new
and permanent formula will be

President, Parke, Davis & Company

Illuminating Company

1958.

President,

that

judge

exceed

LINDSETEL

L.

that in spite

me

income will increase.

'

Modernization

to

over

Finally, private and public construction for the coming
will definitely keep going up. Those in the indus¬
try confidently expect this segment of the economy to
set
new
highs during 1959.
Based
on
the nearly
fantastic pace construction has set over the past 10
years this is an exciting and stimulating factor for the

1958, and probably will exceed 1957. My belief is
unemployment will lessen, and disposable personal

ceed

Congress

and.cargo.

appears

possible adverse factors busi¬
activity will most certainly ex¬

15%

of such
ness

hangar

providing

it

ever,
Lowcree

Harold

F.

operation moved into a $15,000,000 hangar designed

York

organized labor in striking
demands, etc. How¬

of

tude

in greater

K.

Macfarlane, Jr.

providing the services wanted and
deserved by millions of the state's citizens.
We have helped more people own their own homes.
We continued to be the primary source of mortgage

with holdings of more than half of
held by the major financial institu¬
tions on properties within the state.
'
Today, more than 4,375,000 people in New York State
live in homes or apartments being financed by savings
banks. In New York City, one out of every two families
lives in a home financed by a savings bank.
funds

in

the state,

the total mortgages

principal change in the mortgage portfolio during
was a net increase in mortgage holdings of
approximately $1.4 billion—over one-third more than in
1957. There was also a 20% rise in new mortgage loans
The

the

year

expansion of FHA loans.
aggregated $4.9 billion or
about 33% of the total loans outstanding. Investments
in FHA mortgages totaled $3.7 billion or 25% of the
reflecting principally an
Conventional

mortgages

total.

million or 40% of total loans.
New York State veterans now live
homes financed by savings banks.
And, as in past

VA loans amounted to $6
More
in

years,

in

than

600,000

savings banks lead all other financial institutions
ownership possible for war veterans.

making home
We

and

continued

to

help

the state's communities grow

with investments of close to $2 billion in
than 195,000 home mortgages in two counties alone

prosper,

more

—Nassau and

Suffolk.

Savings banks of New York

State were also able to
on page 48

Continued

43

The Commercial and Financial Chronicle

(444 >

Continued
make

from

ownership possible for many thousands of
families elsewhere in the nation, mainly war veterans.
This has helped New York State to remain the financial
not

in

the

past—to cooperate fully with other
banking community in efforts to bring
about legislation that would make it possible for all
types of banks to better serve the people. The savings

With

-elements of the

home

heart

have

we

as

47

page

will

banks

toward

work

modernized

a

banking

.

Thursday, January 22, 195)

.

increased income and

available, the
for

more

the prospect of better jc
will have a tendency to spend
and services, and also to use hii

consumer

both

goods

banking credit to
•'
'
'-"c ' •'

law.

.

greater degree than he has in th«

a

past. •:

■

>

■,

;

«-

the nation, but the world, and has
helped enhance the prestige and prosperity of the Em¬
pire State.
The home loans amount to approximately $6.35 billion.

The

Our investments in state and municipal bonds of more
than $450 million helped make possible more schools,

During the coming year we will act with a confidence
based on honesty, on honor and the proud record of our

roads, highways, houses of worship, and other state and
municipal improvements.

buy - a little
cautiously than they have in the past, because the:
are
being forced to rebuild a depleted inventory ant
to begin to think about the
problems that go with fur¬
ther expansion.
Perhaps by the end of 1959, the busi¬

service

nessmen

to

increase

of

only

;

than $3.5 billion

More

of assets

hold for

we

our

of savings bank

continued to provide additional services
conveniences to the people, such as low-cost life

the

over

counter

at

savings bank offices, which reached

165

of

a new

the

state's

high of close

to $360 million.

Savings banks continue to

encourage

thrift among the

.state's school children. Approximately 1,217,951 school
children hold $55.2 million in savings.1
During the year the savings banks completed a-study
capita savings in New York State. The study re¬
vealed that where there are savings banks, people save
more. In counties where there are savings banks, aver¬
of per

to the people of our state.
We shall continue
operate in the best traditions of savings banking.

STEPHEN

The

;

1959,

The

outlook

in

the

for

of service to the people.
the past year The Greenwich Savings Bank
held its 125th anniversary celebration.
The Southold
Savings Bank passed the 100 mark. At present, there
are
41
savings banks in New York State over 100
years old.' ■
In this past

on

the

more

effectively.

more

Now, what kind of

will 1959 be?
It will be our 140th year of progress and of service
to the people.
On the basis of recent years, we can
a year

forecast for '59: deposits totaling $21.4 billion; mortgage

holdings of over $16 billion; interest-dividend payments
of about $640 million.
These are modest figures that reflect the continuing
growth of savings banks in the face of handicaps imposed
upon them by the tin-lizzie State Banking Law—a law
which does not take cognizance of the people's need for
full and modern banking services of all types.
We will continue, however, to make home ownership
possible for more millions, to provide a safe and profit¬
able haven for savings, to help our state and its com¬
munities to grow and prosper.
We will do more than this. We will continue to wage

against inflation, fully conscious of our respsonsihility for leading in this vital battle, fully aware that
war

tf the forces of inflation sweep

will suffer.

almost

savings, to make the public abundantly aware
dynamic economy makes it more essential today
than ever before that capital requirements be provided
by savings, rather than by an inflationary rapid expan¬
sion of the money supply.
The savings banks of New York State also will make
every effort to oppose any change in the tax status of
savings banks in the conviction that to tamper with the

in

our

status
tax

a

of

mutual

savings banks would
savings and the saver.

on

Because

of the

fundamental difference

of commercial and mutual

only result

in

the nature

savings banks, it is fruitless

to talk about uniformity of reserve position for the two

types of institutions.

The savings banks of New York

State believe that bad debt

for

reserves

of commercial bunking institutions, rather
than tear down the reserves now permitted to mutual
savings banks.
The net ingome of mutual savings banks is apportioned
to the depositors of those banks, either

interest-dividends,

or

directly in the
indirectly in the form of

surplus and reserves which provide for the additional
protection of all depositors, present and future. No one
tout the depositor has any share in this income.
'

The

willingness

bulwark

for

of

the

economic

New York State
To

fmJ

are

people

stability.

to

The

is

our

savings

main

banks

of

the state's leading thrift institutions.

alter the tax status

of

mutual

savings banks would
injure these depositors, discourage them and others from
reduce the funds available for home building
The present banking law in New York State became
in

modification
tion

tends

1914

has

and

since

then.

undergone

Today

only piecemeal
the antiquated legisla¬

to

hamstring savings banks in carrying out
traditional service to the
public—making thrift

their

safe and profitable.
Not

17

grown from nine million in
million today—but there has been an
explo¬

sion to the suburbs.

There

But

is

a

great

savings

source

the

in

it

as

will

credit

consumer

in

was

1958.

Because

of

latter

part of 1958 the savings deposits

showed

deposits

definite

some

reces¬

of investments in this type of security.
With the
increase in employment, there also will be undoubtedly
more demands
for consumer credit for both the pur¬
in

of

durable

goods and perhaps for the increase
loaning. The facility with which the in¬

mortgage

creased

loan

demand

will

pend very much upon the
the

and

which

course

depend

very much

decide

to

be

able

to

be

will

met

de¬

that credit policy takes

course

this

credit policy may take will
what the Federal Reserve may

upon

in

do

the tightening or loosening of credit.
time, they have adopted a somewhat
precautionary policy which seems to be quite appro¬
priate to me in the light of the conditions in the na¬

'At

the

tional

present

economy.

Another

in

factor that

must be

into

taken

consideration

New communities have

need

sprung

up.

for mortgage funds—for capital.
New York State—the principal

banks in
of funds—must operate under this obsolete law.

-The savings

banks of New York State stand ready—




looking forward to the latter parts of the year 1959,
general overall inflationary spiral our economy

is

the

has

1959

year

business

to

and

more

grow

more
optimistic, - and
plants and equipment.

new

the horizon

on

in

to

-r

the

long-term view
continuing decline in

mind, still is the steady
purchasing power of the dollar and the upward
price spiral.
The fact that our dollar is now at

gives
eral

term

in

number

a

food

one

is at

for

discount

a

in

the

viewpoint, .because the

nations

of

the

It is

unit

dollar

is

the

the future

of

symbol

the currencies of

of

anywhere

decline- if

in

the

sev¬

1

well understood fact that there is

a

the

world

dollar's

that

value

However, that is in the

would

really

>

somewhat

no

be

from

downhill.

future, but

immediate outlook for 1959 throughout its entire
my mind, it will be one of good business for
banking and industry not only in this area, but

in

year

both

throughout the nation due
from

the

and

fears

this

facts

and

shall

recovery

through the
be a happy

1959

year

to

of

the

the

continuing recovery
last

recent
recession,
undoubtedly extend entirely
into 1960, and so it should

and

new year for all of us concerned, the
the businessman, and the banker.

sumer,

con¬

FREDERICK MACHLIN

taken

in

recent

months.

The

recent

elections

on

national scale and at a state level in which the
public
apparently approved the so-called "spenders," must be
viewed with something of alarm in taking a
long-range

President, The Armstrong Rubber Company
As we enter 1959, the business climate is
almost the
opposite of that existing a year ago. The upturn in the
general economy is proceeding at a rapid rate, and there
are

indications

to

rise.

that

the

level

Encouraging

of

business

will

and

significant is the fact that the liqui¬
dation
of
business inventories ap¬
to have ended.

pears

Product is

now

Gross National

running ahead of the

predictions

of most economists. 1
Thus, the outlook for the general
economy appears good, and we in
the tire

industry expect to have

excellent business year.
Our nation's automotive
67

some

million

passenger

an

fleet

of

and

cars

trucks will be called upon to deliver
than 650 billion miles of trans¬

more

portation

during 1959. For those of
in the business of pro¬

engaged

Frederick

MachJin
viding safe tire mileage to the coun¬
try's motorists, this factor, in itself,
will guarantee another good sales
year for replacement
tires. Moreover, with the prospect of a 20-25% increase

in

automotive

new

sulting

increase

vehicle

sales

in

original
tire industry is heading for
We

a

viewpoint. The recent strikes on the airlines and the
shutting down of all the newspapers in New York City

strong

continue

us

estimate

ment

and

units

over

The

be

1958

over

equipment

and

tire

the

sales,

re¬

the

record year.

a

in

that

33 million

will

units

sold,

1959 some 70.5 million replace¬
original equipment automotive tire

increase

an

of

nearly

six

million

1958.

spectacular

growth in vehicle registrations has
large, growing, and strong demand for automo¬
replacement tires. The inherent strength of this
segment of the market was vividly demonstrated by its

are

created

of

tive

just examples of a rather shocking public disregard
the simplest laws of economics. If the so-called "free

spenders"

given their way, and are allowed to go
legislation which ignores the very simple

are

passing

on

and

basic

will

accelerate.

crisis

laws

economics, the spiral in of inflation

If

will

we

bility of

of

be

this

acceleration

facing in the

continues, the next
1959

year

is the possi¬

devalution of the American dollar.

a

Due to the

the

creeping inflation over the last few years,
slowly been declining in its purchasing
and if this decline is accelerated by poor eco¬
legislation, the fixed income received by mil¬

dollar

power,

nomic
lions

of

fact,

has

citizens

our

tne

whole

each

American

week

will

economic

be

at

system

stake.

will

In

be

at

stake

because, unless private capital can be accumulated
steadily under a stable price level, eventually job cre¬
ation will be impaired, and I feel from the
long-term
viewpoint looking forward into the year of 1959 that
have reached

so-called

"spenders"

maintain
cern

ica,
of

the

climax
and

stable dollar.

a

in

the

the

battle

"savers"

This

in

between
the

the

fight

fight is vitally the

to

con¬

of every working man,
woman, and child in Amer¬
because it is a fight against the

organized

pressure

breed

However, be that as it may, I think that the shortviewpoint for the year 1959 is a favorable one

term

because

of

ventories

creating
power

the

fact

that

they
jobs,

more

for

tne

goods that he

or

In

area,

this

ability
the
will

as

business

is

increasing the in¬
have allowed to decline, and so
and so creating more purchasing

worker

picture

recovery

that

who

will then buy the various
his wife wishes to purchase. Also, the
1959 in my mind is really gocd.

for

we

have

from

the

has

been

practically

recession

predicted

of

made

1958,

and

by most of

almost

in

all

a

full

prob¬

the

analysts,
spending overall for goods and services through 1959
be

lessons
better

greater than in 1958.

Also, due to some of the
through the recession, there will be a
stability in 1959 than in the years past.

learned

price

behavior

during 1958 while many industries
industry figures will show that

recorded reversals. Final

in 1958, some 3.5 million more automotive
casings were
sold than in 1957. During the past 10
years, sales of
passenger car and truck tires to the replacement market

have grown from 49 million units to
lion. It is evident that there is
•

more

than

68

mil¬

rapidly growing market

a

replacement tires.

Since

The

Armstrong Rubber

Company sells

almost

exclusively
better

our

in the replacement market, we expect to
outstanding performance of 1958 during which

the company established new
The

n^ sales of

an

increase

$76,137,429
sales

of

of

our

company

$5,179,974,

reported

50%

sales and profit records.

and its wholly owned
$81,317,403 for the 1958 fiscal year,

our

subsidiaries totaled

for

6.8%

or

the

over

previous

net

year.

sales

When

of

the

owned

affiliate, Armstrong Tire and
Rubber Company, Natchez,
Mississippi, are included, the
combined sales totaled $100,980,558, an increase of 6.9%.
Net

income

in 1958 amounted to
$3,227,756, equal to
share, compared with $2,950,423, equal to $1.90
share, the previous year, an increase of 9.4%.

$2.08

groups.

a

favorable

for

per

per

Production
must

keep

and

pace

distribution

facilities

in

the

industry

with the growing demand for tires and

Armstrong is presently engaged in

a

multi-million dollar

expansion

and improvement program. Additional auto¬
curing presses are being installed in all our tire
plants in order to substantially increase our productive
capacity. New warehouses are being constructed at our
tire plants to provide increased storage. These improve¬
matic

ments, plus the introduction of three

new

lines

of tires

during the coming year, will continue to strengthen
position in the market.
We believe that

for

'

monetary
safe

started

distant

for the

-

world

strength in the world of today where there

is uneasiness about
eral nations.

*

of

thought. The fact that the dollar
Canada, Japan, Germany, and sev¬

European countries is not reassuring from the long-

Ameiica's

the.

form

chase

cloud

one

discount

a

be

large, if not larger in 1959,

sion, there is now definite evidence that both the com¬
mercial and savings deposits are increasing.
Although
the increased purchases of durable goods will involve
some
withdrawals of savings, and also some diversion
of income into debt repayment, it seems also that more
and more people are being attracted into the purchase
of common stocks, and this will undoubtedly cause some
flow of savings deposits into the stock market in the

overall

only has population

1914 to

seems

spend

the

on

commercial

and

mid for other investments.

effective

carry

we

save

saving,

,

' It

to

are
likely to
investment in

and on the part of business, for more funds
their activity in 1959.

consumer,
to

should be increased

all types

form of

increased.

be

continue

through

wage

for

-

creased

tax

situated

am

increasing employment, savings de¬
posits also are rising slowly but
steadily.
This expanding business
activity doubtless will mean larger
demands
both on
the
part of the

Stephen A. Mahoney

the nation all the people

We will make every effort to drive home to the people
and their representatives the imperative need for in¬

that

will

short-term

as

Where

year,
the savings banks of our state
closely to repulse the unwarranted attacks
our
industry and to refute our detractors by telling
savings bank story more positively, more widely

and

I

,

During

joined

which

that

my

the

likely that both the demand for
long-term borrowed funds and also

Savings

Bank will observe 125 years
.

in

area

ties

in the City of
New York—the state's oldest, will be 140 years old.
The Seamen's Bank for Savings will be 130 and both
the Schenectady Savings Bank and the Bowery Savings
Bank

MAHONEY

banking and industry for 1959 seems to be quite
favorable. The demand for goods that are manufactured
in this area apparently seems to be increasing, and
while we have had some unemploy¬
ment, this is now being corrected,
and will probably be better in the
year to come.
Because of this in¬
crease
in business activity and the
decrease in unemployment, it seems
that the demand for banking facili-

savings per persons are $1,646. In counties without
savings banks, per capita savings averaged only $531.
The average savings bank account in New York State
is $1,777.
v
•
v;-'
r'X V-r./',
During

A.

to

both

age

•

where they work and live.

near

will

feel

less

President, The Park National Bank of Holyokc, Mass.

we

sold

insurance,

facilities

further

also

The

positors have been invested in Federal securities, helping
Treasury.

and

are

de¬

to finance the needs of the

Meanwhile

I

hopeful that legislation will be
possible for more people throughout
New York State to have the advantages and convenience
savings banks

enacted to make it

the

tire

our

1959 represents a year

industry

because

of

of opportunity
improvement in the

general economy and rising business levels. We, at Arm-

"Vdlume 189

Number 5814

.1.

.

strong, intend to capitalize on these conditions by virtue
of the favorable
position we have achieved in the
industry.
¥

'

.

JOSEPH

4

.Our company

experienced a gradual and steady im¬
provement in sales and earnings starting the middle of
1058. We expect this improvement to continue during
1959—possibly at

accelerated rate.

an

Our business, of

course, is largely dependent upon
the economic welfare of our custom¬
The

ers.

major portion of National

and

building

industry,

maintenance

the automotive

equally grave sin

the

of underpro¬

industry, the petrol¬

industry, the railroads, and the
It is

chemicals and plastics industry.

Perhaps it is too early to see a trend, but there are
indications that dealer margins have been advanc¬

recommended list prices must be
by the manufacturer so as to provide an
adequate profit margin for the low-volume dealer. The
high-volume dealer will be able to sell at less and still
make a profit.
However, putting some meat on cut-tothe-bone selling prices, it seems to me, will not only
help the dealer's profit margin, but help restore cus¬
tomer confidence in appliance pricing.
National

they?

can

I

believe

there

is

a

certain

danger to

the dealer

in

railroads)

forming the functions that traditionally have been allo¬
cated to the retailer to perform. It is axiomatic in our

petroleum,

depressed; — perhaps
even to a greater extent than gen¬
eral business conditions. Since these
rather

ever

in

increase

their

rate

of

operations

in

We expect to participate in this increase,
National Lead's 1958 sales* 4o the building and build¬
ing maintenance industry, and to those customers who
produce chemicals and plasties, were not much affected
by the decline in general "business conditions.
These
consuming industries, less cyclical than many others,
have experienced some improvement in the last few
months. It is expected that this gradual rate of improve¬
1959.
v

ment will be maintained

profit must con¬
sold. To what¬
his

extent the retailer defaults the performance of

functions to the manufacturer, he must also lose
Joseph A. Martino

them, we anticipate a

marked

rather

a

tribute to the value of the product being

particular industries are generally
considered cyclical in nature, and
some improvement has already
been noted in

that whoever would reap

economy

since

during 1959.

his inde¬

pendence and freedom of action to that degree.

How¬
ever, there are areas where the manufacturer can and
should provide assistance to the dealer.
Other than
providing a quality product, as service-free as it can be,
priced to allow an adequate margin, the most important
assistance the manufacturer can render is perhaps in the
area of training.
It is up to the manufacturer to train
the dealer thoroughly in the sales features and servicing
of his products. It also behooves the dealer to take every
advantage of such training offered.
We believe the place to start with service problems is
at the time of manufacture. As specialists, our goal is to

conditions in 1958, National
Lead Company put more than ordinary emphasis on
streamlining its operations for maximum efficiency. Sub¬
stantial savings were made by trimming expenses wnere-

produce a product that will need no major repair for 10
years. This is the best way to solve the service problem;
build a product that does not need to be serviced. We
haven't accomplished this as yet, but we are well on

possible. We anticipate that 1959 profit will be
favorably influenced by these economies. The advan¬
tage of many of the efficiencies made last year can be
retained in full or in part 111 1959 when increased busi¬

the way.

economic

Recognizing

ever

ness activity is expected.
industries mentioned above,
National Lead operates a number of plants owned by the
Atomic Energy Commission. In 1958, to consolidate our
Various activities in this field, a new Nuclear Metals
Division was created. This Division supervises the oper¬
ations of government-owned A.E.C. facilities at Fernald,
Ohio; Winchester, Massachusetts, and Monticello, Utah,
and operates its own fuel element plant at Albany, N. Y.
National Lead has extensive interests abroad.

It has a
number of subsidiaries in Europe, Latin America, and
Australia.
There is good reason to believe that these
will

operations

at

grow

a

somewhat faster rate

than

Many of these subsidiaries were un¬

domestic business.

touched by the general fall-off in business which took
place in the United States in 1958. Furthermore, a num¬
of them

ber

are

located

in

areas

which

under-industrialized and

which, therefore,
potential for rapid growth. '

are

relatively

seems

to have

National Lead

is constantly investigating new oppor¬
growth. Its research on the die-casting of
aluminum engine blocks is well advanced. A joint effort
With Republic Steel Corporation aimed at the recovery
of iron from a wide variety of ores has progressed be¬
tunities

for

yond the testing stage. Other projects aimed at tech¬
nological advances in chemistry, metallurgy and engi¬
neering are at various stages of development. While
eventual commercialization of some of these projects
seems assured, the effect on 1959 sales and earnings is,
of course,
1

unpredictable at this time.

Because of the status of its existing

new

new

products, and its
opportunities, National Lead Company enters the
year with confidence in its future.
FRED

MAYTAG II

President, The Maytag Company
The

home

ahead from
an

in

the year

somewhat

appliance

sales

industry,

of

'

surging

than

see

approximately 8%

just ended. We expect

more

now

lows earlier this year, should

recession

increase

over

laundry

those

of

our

during 1959
sales to increase

the

nize

the

situation

tion

demand,

thus

years.

had

to

as

soon

it

and

is

inconceivable,

with

period increased to

bonding

against

ning

of the

1958

year,

for

the

wire

volume

and

the

one

lowering

products, which were at

point at the end of
into

held at the begin¬

were

be

a
disappointing;
industry.
The decline in.
the price levels of its
very low

proved

to

cable

and

a

of

1957, continued

1958.

The decline in volume

due in

which

liquidation and realignment of
inventories

sumers'

early

con¬

and

wire

of

cable products continued

some

was

considerable part to the

some

during the

part of 1958, but there was
improvement in demand be¬

ginning in the second quarter which
continued

to

limited

a

balance

the

the

of

degree over

the

For

year.

whole the physical volume
business, at least insofar as our
company
was
concerned,
did not
J. R. MacDoiiald
compare too unfavorably with 1957,
but this might not hold true with
*
respect to companies whose business was confined to
specialized lines of product and limited consumer out¬
year as a

of

This

lets.

was

not the case,

however,

as concerns

dollar

volume and profits.

Although perhaps not generally recognized, the wire
cable industry is made up of a substantial number

and

of
or

companies—some small which produce a single Utem
a
few simple products and others relatively I irge
diversified product lines. Dur¬

which produce many and

ing the extended period of shortages which preceded the
1957 recession, the industry built up a productive capac¬
ity in excess of that required to satisfy the need for
its products. Hence, under the structure of the industry
which I have mentioned, when demand falls off the
business which

extremely

so

normally is highly competitive becomes-

and the price structure rapidly deteriorates*

This condition brought about

volume

the

dollar

of

the substantial decline irv
took place in 1958:

which

sales

coupled with

increases in

both

labor

degree

activity

of

hence

and

to

a

considerable

the economic position of the wire and cable
industry, is largely dependent upon the state of the
economy of the country generally. Its products are used
in

practically every branch of industry
and commercial construction;

industrial

period. The change now al¬

lows it to remain in bond for 20 years

General Cable Corporation

Contrary to the hopes which

The

as

eight years old. Authoritative sources
say that whiskey
reaches its peak
quality in eight years of aging so
there is a valid reason for storing it
for this

..

degree

it reaches eight
Under the old law whiskey
be tax paid when it became

whiskey

Thomas F.

McCarthy

the

20 years,

there would be

danger of a peak load reaching the force-out period
at the same time. This move should help stabilize the
any

home

—

all

and

types

of

appliances; automobiles; machinery, motors and power
tools; railroads; mining; electronics; the rapidly develop¬
ing missile program; etc., etc. Two of the largest outlets
for its products are the electric power utility industry
and the communications industry, the activity in which,
is dependent to a

considerable extent upon the activity
which I have mentioned*

in the other fields of industry

Although subject in

some

cases

to certain qualifica¬

industry and I am sure we well all benefit by it. A great
deal of credit is due one of the big distillers who worked

tions, it appears to be the prevalent opinion of business
leaders and economists, generally that the overall econ¬

hard toward this end.
fantastically high tax of $10.50 per gallon is still
with us. Because of the high defense spending, and re¬

in

very

This

gardless of any real or fancied economy program on the
part of the Administration or Congress, there appears to
be little chance of it being reduced during 1959. It is this
$10.50 per gallon tax, or over seven times the cost of
production, which has caused the steady and uninter¬
rupted rise in bootlegging over the last 10 years. Boot¬
legging is still growing and is taking an estimated 20%
to 30% bite out of the total amount of liquor sold The
bootlegger is still cheating the government and the tax¬
payer out of a half billion dollars a year.
It is difficult to understand why the Federal

most

recapture a substantial portion of

Govern¬

this enormous

popular type of alcoholic beverage.

Sales of

to have leveled off. The indications are
whisky will again mark up an increase

appear

Scotch

lower

guarding

1959 iar

signs of a reversal of the trend began to appear and some
improvement has continued since that time.

because the $10.50 per gal¬
lon will not have to be paid on all

pressure

brands has been con¬

We

leveled off. At this writing

that the devaluation of the franc will
the price of champagne or other; French products.
believe that the industry's policy of promoting

moderation, is becoming more

and more effective.

Our

public relations, research and educational programs aim
at achieving true temperance as against overindulgence
on the one hand and total abstinence on the other.
As

a

consequence,

the vast majority of Americans have

the consumption of alcoholic bev¬
erages and it is no longer considered smart to drink too
much or too often, as was the case before repeal. Today

a

marked gain in activity
and looking, forward
to a continuation of the trend toward a better price
structure in the industry, I venture to predict that 1959*
will show a slow but steady improvement over 1953.
omy

of the country will reflect

1959.

these

Under

a

conditions

JOHN E.

McKEEN

President and Chairman of the Board,
Chas. Pfizer

U.

S.

mistic

&

Co., Inc.

pharmaceutical firms have
about

rising

sales

but

the

\

entered 1959 opti¬
increase in profit

margins may not be in the same proportion because of
stiff competition and higher operating costs. Among the
factors expected to spur the growth of
..

pharmaceutical sales are the expand¬
ing world population with increased
purchasing power, new research dis¬
coveries, and the wider use of chem¬
icals in agriculture and industry.
Last
year,
drug firms reported
increased sales, although some seg¬
ments of U. S. industry were hit by
the recession. For example, Pfizer's
1958 sales

about

5%

reached an all
over

our

time high,

1957

total

of

Pfizer's goal is "260 by
60," $260 million in sales by 1960.
However, increased sales will be
the result of more goods sold—not

$207 million.

Cognac sales seem to have

zation is able to respond, almost from week to week, to

right and

are

and other
the adjust¬
ment of selling prices, resulted in considerably reduced
earnings for the year. The deterioration in prices con¬
tinued until around the middle of the year when some

it is not expected

industry as a whole.
If manufacturers generally are
setting production levels on this basis, the danger of
overproduction still exists. Maytag's production organi¬

nation's history.

our

1958, the wine and spirits industry

costs which could not be compensated for by

siderably alleviated.

1958, and most, we included, are fore¬
greater increase in their own sales than for the

than

better year

and,

bonding period

although the shortage in various

sales year than

of

20-year

The adop¬

period from eight to 20 years relieves
the
industry of
serious economic

Fred

levels

the

of

vodka

Maytag 11
warning,
if
heeded
promptly,
to
change production levels. Everyone
in the industry is predicting that 1959 will be a better

fluctuating

as

by the Treasury Department was, in
my opinion, a realistic and progres¬
sive step.
Changing the force-out

that

the industry a few
result of overproduc¬
tion. Inventory build-ups give ample




year

sub¬
indicated. Actually, the industry weathered

the recession somewhat better than expected.

the

in it to recog¬
early and take

plagued

a

last

consumption of straight whiskies will probably
but will not overtake spirit
blends in the foreseeable future.
Spirit blends are still

years ago as a

casting

these columns

in

made

The

appropriate action to prevent a re¬
currence of the unhealthy conditions
which

I

increase somewhat further,

responsibility of the in¬
everyone

stantially

and thus

sales volume.
the

predictions

pretty obvious at the time and worked out

were

loss in revenue.

coinoperated commercial washer and
dryer field is expected to add to 1959
is

McCarthy

the logic of investing another few
million dollars to enlarge the group of enforcement men

Also, Maytag's entry into the

It

f.

ment has not yet seen

industry as a whole during 1959. We
anticipate continuing to increase our
share of market, as we did in 1958.

dustry and

thomas

President, Austin, Nichols & Co.
The

In addition to serving the

,

previous time in

Nevertheless, if the economists

If they don't move ahead in good times, when

margins?

looking to the manufacturer for too much help in per¬

(automotive,

at any

ing somewhat, especially in those areas where they have
been paper-thin for the past few years.
It seems to m.e ' should have a better year also.
that if times are getting better and if margins have been
J. R. MacDONALD
too lean because of recession pressures, i^n't this the
time for dealers to move in the direction of healthier
Chairman of the Board and President,

noteworthy that in 1958 conditions
ip at least three of these industries
were

has not increased and it i»

Per capita consumption

tion.

apparent that more people are drinking less today than

established

Lead's business goes to the building

eum

or

duction.

a

President, National Lead Company

fit

overproduction

some

MARTINO

A.

49

(445)

The Commercial and Financial Chronicle

sensible approach to

60,000,000 adults consume alcoholic beverages

in modera¬

higher prices—because highly com¬

John E. McKeen

petitive conditions within the industry rule out any likelihood of major price rises. .Thecost of raw materials, transportation, labor, and con¬
struction will continue to rise this year, thus creating a
tough "price-cost" squeeze

for producers and

indirectly

upping the cost of the industry's expansion program.?.
Investment in new plant facilities and research labora-

Continued

on

page

5(k

50

The Commercial and Financial Chronicle

(446)

level

49

Continued jrom page

orobably be stepped up this year by drug and
the higher cost of construction.
U. S. pharmaceutical and chemical com¬
panies will continue their programs of spending large
sums
of money on research and product development.
Pfizer last year spent $12 million in this area and this
tories will

chemical firms despite
This

necessary

are

pharmaceutical producers are to continue to make
improved' pharmaceuticals available to the
medical profession.
For example, we at Pfizer spent
more than $1 million before we could market just one
drug: Diabinese, our company's new oral
drug for
diabetes.
This was
the cost for the laboratory and
clinical
tests involving one million
patient days of
therapy for several thousand diabetic patients in all
parts of the world.
•
'
V
Equally important for the long run will be develop¬
ments outside the industry's U. S. markets.
The year
if the

and

new

1959 will

crucial

be another

in the battle for eco¬

one

political supremacy between the free world
Increasingly free currencies and higher
standards of living in the western world should not
lull American industry into a false sense of security.
nomic and

Russia.

and

Soviet trade warfare, which includes the export of phar¬
maceutical products even though Russia and countries
within the Soviet bloc have insufficient medicinal prod¬

Bank

ments.

ARTHUR

Little
we

move

Rock, Ark.

further into

the

that

of

cost

will

the

be

year

of

further recovery

a

and

we can have prosperity if sanity
prevails, but if we are to stay out
of trouble, the national budget must

balanced

halted.

to

the

make

earnings

build

to

capital to keep

up

National Tea

for

look

We

stable food

a

An

inflation

and

unstable

dollar,

lower

the

as

yeaiv

Co.

From

the

and anti-trust laws can
try and business in line.

Competition
keep indus¬

to be

week of

Other unfavorable
factors, present,
Arthur E. McLean
endangering our economic recovery,
are
a
growing belief that stocks, real estate, or other
tangibles are the only things offering financial security.
Stock market and other
actively traded stocks have in

been bid up to unrealistic prices measured
former standard of value. New promotional stock
offerings, highly speculative and optimistically priced,
to say the
least, are appearing in increasingly large num¬
cases

any

bers, and stocks of these companies having impressively
selected names are being
heavily bought by in experi¬
enced investors,
hopeful that they will become wealthy
in the years to come.
Unhealthy speculation is again

with us, call it investment if
you like.

these

me,

threat to

an

danger signals

are

on

horizon,

our

economic recovery in the months ahead.

addition to being

optimistic,

we

can

think, and listen.

a
In

well afford to look,

over

that

When

H.

McNamara

V.

1958.

These

the

are

results

ultimate objective is to make National Tea

our

not

of

new

year

ADRIAN O. McLELLAN
Bank

& Trust

Co.,

Fargo, North Dakota
Business in
year.

The

has been
generally good this past
dependent primarily on agriculture,

our area

is

area

and

bumper crops prevailed in
River Valley.
Livestock prices
better

than

most

areas

of

holding

are

the

Red

much

up

was

expected. As a re¬
farmers and businessmen

to

in

reducing

or

the

same

time

deposits.
As

loo.

banks
1959

Not

in
in

this
a

only

borrowers'

of

ths

area

situation, most
going into

are

healthy

very

do the
show

condition.

majority

of

improved

ments, but the banks also have
funds

available

for

loans,

our

state¬

if

more

in
•

they

not

volume

be commensurate

with

is

'

O.

the

concerned,
sales

rise.

I

am

it will be about the
Automobile

and

that

an

farm

machinery sales

appear

to

be

improving over 1958. Both home and industrial building
show strong indications of
exceeding last year, and
public
8

high

road

and

level.

highway construction will

Land

prices




are

at

a

remain

relatively

at

high

gence in
to

assure

the

1959,

that the industry

can

on

;

consumers

in

profit without volume sales.
towards

smaller,. "bantanf

shoppir|g

make

a

the future.

By

a

fair profit I
our

well

as

our

our
own, because we have
neighbors must be successful

:

•

-

looking forward with great optimism

many

of the prophets of gloom and
industry has gained too muob

to stop or even pause in the year ahead.
Consumers have regained their confidence in the
econ¬
and

,

are

■

is

ready to

spend

optimistic

an

and

outlook

have

R.

for

the

money

to

1959.

MEGOWEN

President, Owens-Illinois Glass Company
.
i
Shipments of glass bottles and jars in 1959 will exceed
the normal yearly increase with a
more than 5%
growth
over

the

20

with

billion

The

years.

luxuries

units

glass

shipped

each

of

the

past
and

alike,

the

in

container, carrier of staples

kept pace in
record shipments of

1958

p'

1957

despite a dipping economy for a
major portion of the year. With the

long-range growth trend expected to
glass container shipments

continue,
should

^xceed

1975.

,

The
under

billion

45
•

units

packaging
revolution
in the U. S.. will

all

the

types

self-service

of

by

*

way

with

pace

in

trend

to

still

keep

self-service

retailing.

The

new

convenience

packaging
moving in fast to revamp
whole
departments,
entire
stores,
complete chains and whole distribu¬

trends

tion

are

systems.

The packaging industry is truly a

Carl

R.

Megowen

;

business, phenomenon.-A look at shipment totals of any

reveals that each rtiows an
growth of about 5% annually.
increase for glass containers, about tVz%
credited to population increase, the same percentage to
increased buying power, and the remaining 2% to new

major

fair profit

approximately 1V2 % cf retail sales, which in

concerned.

as

1958, contrary to

two

earnings for

continued steady growth and improved facili¬

ties for the
mean

industry gets its report

so

a

trend

superettes

CARL

1958, and finds that the tremendous increase in the food
business brought little rewards, if any, in more profit,
operators might merchandise with a little more intelli¬

demand for 1959, it does
appear that
same as 1958.

after

the

likewise looking at new
proposed centers
competitive angle, to be reasonably sure the

center.
are

Ours

hopeful

needed.

While it is too early to
accurate survey of the loan

the

These
in

spend.

profits will

get

McLellan

the
or

doom. The super market

omy

to be without prob¬

are

Adrian

to

store.

food

are

the

momentum

running from 1% to l3/->% of sales. We have
always believed that good, clean, fair competition stops
at the cost line, and from there on it is a competition of
merchandising wits and operating policy gained after
years of experience. It appears now that while 1958 will
be reported as an all time record high in the food busi¬
sales

of

lot of comment

and con¬
fidence for another record
year in 1959. We in the food
industry set the1 pattern for leadership of all business

We do question, however, some of the

as

We

We

ready for a
good tough battle as long as all the cards are on the
table, and competition conducts itself in a "forthright

insofar

a

there is sufficient population in the
trading
proposed centers to support the entire project,

sure

of the

this kind of competition, and we're always

ness

operators,

some

type

years vvithoyt
competitive 'centers growing up in the same
trading area,
creating obsolescence in advance of the anticipated life

rently

result

a

by

location is not' too close to another
shopping center, and
that it is'likely to endure for a number of

micks and tricks of the trade, which narrow the already
slim margins of the chain food business, which are cur¬

tion

a

to

becoming exceedingly cautious in this direction

of the

from

Co.

reduc¬

eliminating indebted¬

Most banks have had
in loans

ness.

markets necessary

super

return,

found, to be Successful,

practices
that have been creeping in to the food industry during
the last year or so, which are growing to the detriment
of
the
super
market industry as a whole.
I
refer
primarily to selling below cost as well as other gim¬

have been able to show good
progress

to

other retail stores

ac¬

outstanding, while at
showing increased

sult, both

of

superette

or

consumer-is

are

be

area

biggest problem that we will face in the year
ahead will be intensified competition. Of course, you
sometimes wonder how intense competition can become,
but there is always room for more and more competitive
ideas, which must be appraised for their value, and
either ignored or combatted. We at National thrive on

manner.

nation's food chains have fairly

size

.

expect the

recent

the

the

markets

the

We

lems. Our

President, Merchants National

the

on

size

as

chain, and while we may not reach
this objective in 1959, our 60th Anniversary Year, I am
still hopeful that we will come mighty close to this
primary goal, which we have set for our company.
do

in

150 failures of shopping
centers, by."failures I
shopping centers that have not paid off to their
investors, although they might not be failures insofar

billion dollar food

We

marketing

super

mean

suppliers, and aggressive hard work in merchandising
by our entire organization. I have said for some time,
that

of

about

complished through intelligent operation of our entire
management team, fair play and good dealing with our

a

kids"

quife

look back and consider that our total sales
change at National Tea
Co., were less than $100 million, it is quite interesting to
draw the comparison between total sales for that year
for

so-

non-foods lines.

obvious, when you review plans already under way
ifh
America's major cities. Shopping centers are
growing
fast, perhaps too fast in some areas. There have beesn

for bur company and the industry in

sales

see

the

is the growth of
centers throughout the nation. We believe that
shoppirfg
centers will continue to grow, and that becomes

you

increased

agreed

Contrary

for 1944, before the management

and

"whiz

accomodate

super

total gain of approximately $110 million.

a

other

their overhead, and show

from
neighboring states

1958. At this writing, the last
that our total
million. This
increase for the year will be abdut 15%

our

in

grocery trade circles, but as yet we have not seen any
successful operations of this
kind, and I, for one, am
not inclined to believe that the
superettes can absorb

1958 calendar year, it appears

1957 for

would like to

interested

soft goods in the

or

"bantam" stores have received

sales for 1958 will be approximately $790
means

too

business subjugated to non-food
hardware, soft goods, gimmicks and all

as.

"bantam"

our

our

goods

discussion

record year for

our

become

we

customers, stores in the neighbor¬
hood of 15,000 to 18,000 square
feet, there is considerable

1959 will be our 60th Anniversary Year, and
have some mightly tough figures to shoot at

surpass

en¬

is

best

record year of 1958, our organization is
keyed to doing the selling and merchandising job, and
I am confident that we can again come through with
about a' 10% to 15% increase over what is winding up
to

to force constantly
higher wages when there is no in¬

productivity.

we

year

before

hard

well

Co. believe' that 1959 will

best

general.
while

the strike weapon

creased

the

least

at

have

facilities to provide

our

lot of other departments I

a

I Now that most of the

sales standpoint we at Na¬

a

tional Ten
be

as

do not

we

We

years.

Southeastern section.

the

in

well

as

concerned.

are

stores and expanded

items, such

commodities

important

market, but

super

'■ ''Z1
riori^

the growth of

on

growth in this department,

operations

our

depart¬

\

not like to sbe pur food

applied to foods, by re¬

of living as

food

continue to

becoming

or

frozen

primarily a food business, and while we must
give attention towards scrutinizing all pos¬
sibilities for increased sales and profits, I for one would

year

Southeastern

the

are

Ours

either holding the line
proceeds. Coffee

much

too

as

our

called

the

sure

am

15,000 to 18,000 "square feet of store facilities, with ample
parking for the convenience of the customers. This is
naturally going to accomodate and encourage some en¬
larged and expanding departments, but in our opinion

prices are weak, and further weak¬
ness in this important commodity is

from

in'the modern

improved

result in meat prices

con¬

a

for

larged

ahead, which should be good news for the consumers as
we
start out in 1959. Larger supplies of meat should

Florida

be

must

items

insofar

with loan

price outlook in

the

in

•'

look

McNAMARA

President,

interested

There has bedn much comment

there

V.

become

to

food

demand.

H.

I

as

food

more

necessary

pace

hopeful,

am

ments.

some

adjustments to assure proper financial service to the
community they serve while still producing reasonable
return
to stockholders, while retaining
a
portion of

other

stantly increasing cost of living, with
its destruction of the peoples sav¬
ings can never bring a permanent
prosperity or economic security to
this or any other nation. A way must
be found to keep labor from using

To

alert

most

I

and

space,

others in the business, of further increases k\

sales to justify our belief in the future of
important commodity. I am sure that the big¬
gest upsurge of frozen food sales will come from the'
convenience food items, such as prepared dinners, frozen
pies, gourmet type items, and other convenience pre¬
pared foods, that will bring additional built-in mdid
service to the homemaker, encouraging her more and

making it difficult for banks to build up
their capital structures out of earnings.
Under these
conditions, those banks with the more capable manage¬
ment

focjd
foqd

frozen

this very

sulting in lower prices for important
fresh fruit and vegetable items as
well as frozen concentrated juice and

to point to

many

for

frozen

the

So far,

of heavy investment in both equip¬

one

floor

and

many

frozen

time to come,

shipments

new

a

by

banking

in

continue

will

situation

this

growing population there is and and will
increasing demand for both goods and services

seem

With

be

ment
are

the rate

or

in

investment

our

selling facilities.

and

picture has been

states should further reduce the cost

omy.

an

handling

earnings.

the increase in gross

money,

with

commensurate

of interest paid by
borrowers, has remained more stationary and has been
less inflationary during the past quarter of a century
than the cost of almost any other product or commodity
that might be mentioned. Many borrowers are borrowing
money at the same or maybe even a lesser rate than
they paid many years ago. However, in this same period,
many banks have doubled or tripled the rate that they
pay to their customers for time money. It would appear
The

1959, all
of the econ¬

signs
be

appraising the individual departments of todajfs
super markets, we are looking for continued improve¬
ment
in the important
frozen food department mofe

interest on
inflationary
causing costs of operation to go up at a

are

pressures

opera¬
-I '

<

In

little if any

very

Thursday, January 22, 1939

.

tors, shareholders and consumers alike.

anticipated. The hope that last year's
freezing temperatures in the South
will not be repeated this year to the
detriment
of
fruit
and
vegetable

E. McLEAN

President, The Commercial National Bank,
As

will perhaps show

earnings

.

opinion, would be fair to everybody, competition,

farmers continue

as

improvement. Banks are paying out more
than they have in the past, and

time money

ucts for their own

people, will continue to attract under¬
developed and uncommitted nations to the Soviet system.
More and more active participation by U. S. private
industry to aid in the economic growth of other countries
will be essential to avoid handing victory to the Soviet
by default. For maximum effectiveness, this participa¬
tion must have the full support of additional government
measures beyond those now available to help the export
of American techniques, knowhow and capital invest¬

so

reman

modern machinery.

more

faster rate than

plan to spend even more.
larger expenditures on research

These

perhaps

enlarge their farm units in an effort to make
them more economical through the use of larger and

year,

year we

will

and

seek to

to

.

.

packaging material

average

Of

this

Volume

Number

5814

.

The Commercial and Financial Chronicle

.

.

developments in the continuing
best possible package i'or

the

Among

program to produce
given product.

any

developments

during

1958

RICHARD

If is

just

These

strong

as

new

older bottle.

the

as

bottles

but

Our business is

nologies

shared

are

I think

the

commercial

for

container will continue to
of

number

a

foreseeable

For

reasons.

search

shortage of the basic

day.

v/-v

-■

"Glass* main appeal

to the food packer, the bottler

or

the drug, cosmetic or chemical concern,, however, is
simply that fhe public likes to buy in glass. Consumers
can see what
they buy and can tell at a glance when

they need

to buy

Glass

more.

is

good-looking, adapt¬

able, and is a good salesman of the products it takes to
market.
Further, the consumer knows glass is chemi¬
cally inert and that food and other products can be
taken with confidence

of

in

terms

bottle

any

grow

K. S.

Morse

broader growth in many

even

nologies.

We believe that

equipment,

volume

Nebraska's

was

tempo

President,
"The

airborne

Lear,

equipment

Incorporated

industry

X;

our

have

of these

new

tech¬

H.

works

to

some years

is

tome.

Military fiscal experts reportedly anticipate the

same

slight increase in total expendi¬
tures.
The
complexity of missiles,
space
vehicles, and hypersonic air¬
planes portends a larger percentage
or

a

the

of

unit

cost

sophisticated

going

into

controls

and

They will be busy integrating
these and making them productive.
Here again, volume should increase
but profits will be caught in adjust¬
ment expenditures.

highly
instru¬

-

costs

these

of

causing
tional

craft

budget line
While

craft,

..

well

in
as

total

A

advanced projects are

cutbacks

in

more

order

much

to

hold

spacecraft,

M.

Mock

missiles

of

Mosler, Jr.

may

modern

and

more

functional

design in the general area of protective housing for

individual

comparatively

many

the

record-keeping systems.

new

'•

"Our industry has been one of the beneficiaries of the
With the increase in suburban

movement to the suburbs.

residential

most of the manned

airplanes scheduled to continue in

branch

production and for

number of missiles.

to

a

Also,

we

have

in advanced development a three-gyro platform for a
high-priority anti-missile missile. Thus, Lear has a diver¬
sity of both products and customers which lessen its de¬
pendence on any one major project. Indicating its flex¬
ibility to change with the times, only about 10% of
the company

military products

were

for other

aircraft at the beginning of 1958, while cur¬
rently 50% is for such end uses as missiles, drones, and
helicopters.

business
since

tractors

climate
the

has

improved
of

autumn

1957

for

when

defense
many

shopping

universal

introduced
indicates

con¬

but

In

sales

summation, I

see

and introduction of

civilian

aircraft

market,

greater; speeds

equally

market and

instruments

cently

we

of

for

radio

of

and

business

communications

aircraft, and

have expanded this product line into the

mercial aircraft field.
ance

navigation and

private

our

skills

-The year-end
volume.

a

in

ago

was

good sales volume for 1959 with

products.

new

other

key personnel.

in

the

nation.

in prospect.
a

.

.

less spectacu¬

.

attested

.

to

Bank debits in Omaha

6%.

.

.

the value of

.

more

manu¬

For the fourth straight

the world's

as

economic
were

largest livestock

cumu¬

But Nebraska's agricultural economy is

strong financial

On-the-farm

years.
are

large,

ranchers

position

result

a

of

feed

continuation

a

favorable

should

as

inventories

with

and

prices and

weather,

remain

the

of

good

good

of

livestock

livestock

state's

prosperous

two

and

farmers

with

strong

and
pur¬

chasing power.
So

1959

should be

state's economy
culture

with

even

good year for Nebraska. But the

a

remains linked to the fortunes of agri¬

increasing industrial development, and

business will react

accordingly in 1959.
:"4

HENRY

J.

MUESSEN

President and Chairman of the Board, Piel Bros.,
The coming year for business generally should be one
which will be transitional in nature and possibilities are
strong for some stabilization slightly above present

levels.

Certainly qualified optimism is in prospect
record-high consumer in-

expected

level is balanced by

come

the

as an

\

'

ever-

present spectre of inflation and ris¬

ing costs. The beer industry being
closely identified with the general
economy
should
parallel
it
in
a
rather

In

steady, measured growth.
years,
however, while

recent

the

trend

has

been

for
business in
general
upward, the brewing in¬
dustry has been faced with a squeeze
on
profits and a drop in per-capita
consumption that has resulted in

fewer
will

and

fewer

continue

to

breweries.
see

the

1959

demise

of

those in the industry
unequipped to
withstand
the
fierce
competition,
unrealistic labor demands
this

attrition.

A

factor

can

H. J. Muessen

hasten

contributing

per-capita consumption

has

the

to

decline

in

large number of

been the

people just below their majority

and

increased

longevity in the older generation.
It is

an

established fact that the wellspring of economic

growth in the brewing industry lies mainly in th« 21 to
age

ward

trend

this large group of

As

group.

near

the per-capita

reverse

also

and

younger

people

future, the weight of their numbers

to

add

the

consumption down¬

number

of

beer

con¬

an

all-time

vious record in

unusal if 1959

spectacular advances, but the general

two

more

years

abundant

of

as

choking

feed

drouth.

coupled with

•

an

On

.

the

.

Alert, progressive

on

a

creative

par¬

hard-hitting marketing

more consumers

for our prod¬
|

profit margins in industry generally may ease

to maintain

The

profits for .most brewers.

coming

year

ganizations will be
for

future

new

for this firm and other sound
one

where

economic

or¬

momentum is gathered

attainments.

The

history

of

Piel Bros, has been

Moser

oni

Nothing I
Ellsworth

front, Nebraska
kept looking for the recession in 1958
but monthly indicators were consistently above year
.

cure-all.

control, together with increased sales, will be necessary

a

upward price trend.

business

a

upward slightly, this will not be true for most brewers.

Reflecting Nebraska's flourishing aggrieulture, farm income zoomed to
the highest peak in years.

the rapidly changing but gradually growing market for

prove

Indeed, increased efficiency, modernization, and tighter

substantial increase in livestock pro¬
duction and feeding, which has been

employment among

will

emphasis

While

The

sparked

it

ucts.

they followed

supplies

assume

leadership is needed in the brewing industry with

concept that will develop

high, topping the pre¬
1957 by 19%. The two

dramatic

to

ticular

fabulous crop years of 1957 and 1958
were

Despite this "windfall" it would be the height of folly

relative to any

It would be

ahead.
Agriculture led the upward surge
1958.
Nebraska crop production

set

summarize, Lear has the industry position and the

airborne equipment.

and

prosperity of 1958 should continue in

diversification of products and customers to advance in




.

.

favorably affecting 1958 farm income will

mature in the

the calendar year

major facilities modern¬

•

state

would register such

about $72 million, up some¬
excess of 1958 sales
a

indicators

significant

Looking ahead, it is unlikely that the several
lative factors

49

for 1958 will surpass 1957 and look good

and well in

We have undertaken

spending

sumers.

addition, wide military accept¬
automatic flight controls, such as

backlog

year

construction

By almost every measure, Nebraska's economic record

In

ization program and have increased

To

Its early acceptance

ahead.

President, The United States National Bank of
Omaha, Nebraska

autopilots, has provided a basis for the sale of automatic
pilots and stability augmenters for private and transport
airplanes. For example, Lear autopilots are installed
on the Sud Caravelle
jet airliner, the Lockheed JetStar
transport, and on Piedmont Airlines' fleet.of Fairchild
F-27 turbo-prop airliners.
'
what from

Recently after a

and engineering analysis, we

costs, integration of business acquisitions,

re¬

com¬

to

meat-packing center.

should act to

and

of the

airways necessitate the
introduction of highly refined navigation and commu¬
nication equipment. Since 1935 Lear has been a
leading
manufacturer

op¬

ELLSWORTH MOSER

crowded conditions

and

by growth fac¬

'

Omaha continued

year,

profits down slightly from the combined effects of in¬

carefully planned, and thus
provide the climate for orderly operations by de¬

further

factured products up over

young

were

fense contractors.

the

survey

redesigned window.

a

increased

creased labor

In

justifies

bank department by increasing

popularity of the drive-in window.

comprehensive field

defense program seems more

more

that

parking problem has also accrued

to the advantage of our

severely hit by the government austerity program, which
came so suddenly that the
companies had little time to
readjust their organizations. The government's future
will

circumstance

1959—a

bank sales division.

our

attendant

the

add

area.

than 6% higher in 1958 than 1957

has come the need for

We look for this bank building trend

banking.
in

areas

The steady increase in automobile ownership with the

manned

.The

and

continue

timism in

than

uses

utilities,' hospitals,
all created

...

Gains for other business
lar

with

products

are

wards

■.

,

generally

move

fortunes

new

•

upward, the
companies
likely will vary widely in the years
to come as certain major projects gain favor and others
are rejected.
Lear supplies a wide variety of precision
control systems and electro-mechanical equipment for
Richard

of

constantly being devel¬
oped to meet the demands of pointof-use record protection. These new
products will continue the trend to-

the
Edwin H.

obtains

situation

introduction

which

as

and

similar

the

conven¬

possible.
expenditures for air-

sales in 1959 will

our

year.

ments, which should benefit Lear, a
year - old
pioneer in airborne
equipment. However, the increased
29

schools,

all-time peak.

an

...

home, commercial and

better, and scheduled highway and de¬

or

will

be

1958, which was a fine sales
company.
However, countering this sales
the feeling that profits will probably be
down Costs appear to be in a rising
spiral. Yet we will make every effort
not to raise our prices—thus apply¬
ing a squeeze to profits.
Most major companies in our in¬
dustry made acquisitions this past

moderately rising total dollar market for its output dur¬
ing 1959 and for

1957
over

good

again be duplicated in 1959. Thus, some reduction could

MOSLER, JR.

better than

or

our

optimism

a

over

spread

was

health and expansion.

activities in high vacuum

considered opinion that

good
for

year

should

23%

up

building,

good

as

in the

metals and coating will follow this trend
the accompanying growth.

in

It is my
as

also

building permits

rare

share

EDWIN

be

Omaha

4% higher in 1958

devoting $6 to $8

are

By the end of 1959 some of the processes already
developed or under way for missiles and space vehicles
will have been applied to civilian
products which will

MOCK

whole.

a

as

were

to

President, The Mosler Safe Co.
M.

retail sales

.

of

fense

■

directly from the clean, protected

RICHARD

/

rural

.

t

as we

iar.

or

.

wholesale sales up more than 5%.

.

in

lip of

.

added

to be

lines

industry.

and

the

tors and increased income. Nineteen fifty-nine promises

year or

a
year or more to the space and missile field—•
than half the size of the automobile
manufacturing

mean

.

.

municipal developments

billion
more

.

.

industrial

re¬

They will continue to

of

effect

7% increase for

a

compared to 1957

as

good year for the state

a

The faster

products

several

long

as

dollars

had

in Omaha

new

various

Already
science-fiction a

were

today.
<

and

these

of

the

showing in 1958. The dollar value

ago represent business volume of

millions

materials of glass

raw

---sand, soda ash and lime—because they are almost as
plentiful as the ground we walk on. The economy of
the glass container permits the public to have
many
inexpensive—but certainly necessary—products it uses
every

so

from

growth

programs.

which

in popularity
thing there is no

grow

one

processes

stemming

the

reflected

Nebraska showed

doing better than the larger cities. All lines of busi¬

Construction

the sudden jump into
by this country will have not
only on the economy itself but more
on

highs in business activity.

particularly

the first 10 months of 1958

than 1957

impact

particularly

sales

bright farm picture.

ness

appreciate fully

us

Retail

echoed the gains

space

Havana and the other at Valencia, Venezuela.
The glass

few of

of prosperity sweeping agriculture

wave

sustaining force in the resistance to recession

and led the way to new

areas

by renewed capital

increase in missile and "space" activ¬
ities by the government.

container plants into operation during 1958. The com¬
pany opened the nation's most modern glass container
plant in Atlanta, Ga., last January and followed several
rponths later with its first two foreign plants, one near

.

As

buying in the steel and metallurgical
industries
and
by the very large

the

by

tech¬

anticipate steady growth in sales volume

we

in 1959, sparked

5,;Jn keeping with its optimism about the future of the
glass container, Owens-Illinois put three additional glass

^

metals

rare

new

equipment and

vacuum

the

was
x

fast in this country.

so

levels. The

ago

closely associated with the

pushing ahead

now

■*

one

savings in space and freight costs
brewer, wholesaler and retailer.

MORSE

manufacturers of industrial high

example of the packag¬
ing industry's byword—"convenience." Not only can the
consumer dispose of the empty after use, but the new
design takes less room on the refrigerator shelf—and
are

S.

President, National Research Corporation

by

51

(447)

the

OwensIllinois was a new
concept of the
no-deposit, nonreturnable beer bottle.
Already in
use
by
several
brewers, the new bottle is about iVz inches shorter than
tilt; present "one-way" bottle and is an ounce lighter.
,

1

-

,

189

in the future changes the direction

can

see

of almost uninterrupted growth.

of that chronicle.

Continued

on

page

52

52

The Commercial and Financial Chronicle

(448)

EDWIN
President, Bank

taining about the pace of the present time. The weakest
factor in 1959 home buying and home building is the VA

51

Continued from page

a

gold

levels

at

will

probably

remain

could take to insure

embarrassing to the advo¬

the

policy,
but this high level of unemployment
is necessary if costs are to be kept
within the competitive pricing needs
of
our
business
enterprise.
Once
cates of the full employment

again it

seems

controls

has had

OFFER

with

rocket

experiments

are

nation an excessive amount, not only within
the military, but in the political creation of a civilian
space agency duplicating still further the research and
experimentation. Solid, but small, minorities continue
to push spending demands which in the aggregate could
well cause an increasing flight from the dollar by those
able> to shift basis in an attempt to avoid the losses
brought on by accelerated inflation.
Banking, which has overcome the strains of a sharp
reduction ir. business activity, followed by an equally
our

a

people can remember has been
goods and services being

long as
the upswing

on

purchased

on

credit, which to

The year
credit

1958 reflected

purchases

crease

industry-wise,

decline in

a

well

as

as

an.

in¬

continuing high level of housing de¬
velopment. Consumer purchases were particularly satis¬
factory as 1958 came to a close and Delaware merchants
are optimistic
about 1959. Considering the impact of
unemployment during much of 1958, consumer credit is
a

In excellent condition.
fieem

is

Both business and

destined to grow somewhat

optimism

in almost

loans

consumer

foresight

during 1959 and there

in

we

new

enter into

credit

will

until such time

President, Mortgage Bankers Association

as

much

assurance

of

can

being right

of America

a

more

less be like

or

will

consumer
a

snail

for

the

the Federal Reserve stabilizes discount

as

will

for

credit

increase

and

more

of greater productivity,
in employment, greater deone

prompt payments

than that

it

will

be

E. J. O'LEARY

spite of this experience, it
ing

upon

about

$20

homes

of

Association

billion
all

will

kinds

in

go

to

uncertain

residential

was

1958.

beginning last
building rose

available

As the

new year

mortgage

money,

genuinely effective demand for
and

the

be¬

momentum

a

new

created

by housing starts already underway
or
actively planned are certain to
hold up the pace of new home build¬

for

ond

new

and

it

be

in

the

neighborhood of 1,200,000, higher
anticipated final total for 1958, with singlefamily starts about on a par with this year but apartment
construction showing a
sharp upturn, probably account¬
ing for as many as 200,000 units.
The money to finance what is
shaping up as an excel¬
lent year in construction will be
readily available. The
funds to finance the

mortgage lending industry—largest
user of new capital in the
country—after repayments,
will be in the neighborhood of $15
billion, or only about

billion less than in the previous record
year.
The conventional type mortgage—the loan neither incured nor guaranteed by a federal
agency—will be in
more demand in 1959 with the FHA insured loan main¬




an

build¬

1959

ing during the early part of the year.
Although the outlook for the sec¬

the

one

latter part of

new

homes

com¬

^

than

industry in

research,

1959

will

assume

the

gins,

£.

J.

ditions and these

that

half

is

less

able to note that

O'Leary

to

pects
starts

sale to

highest level reached in sev¬
eral years and stayed there to the

product

expenditures of

home

seems

end of the year.

all kinds.

Total

the

After

in

may well prove to be the record year
in total construction
Walter C. Nelson

in

year,

bine to present appealing
home-buy¬
ing opportunities in 1959.

Based

materials

set

impor¬
tant
investment most people ever
make, the availability of financing,
offer all

the

clear, it is reason¬
new building tends

respond to general business con¬

promise to be favorable. No

1959 will be

a

one

ex¬

boom year, but businessmen

and economists
economy

and
to

had

Buffer

of

also

been

tin

of

con¬

Stock
a

and

further

unspecified

an

made to

was

special fund.

a

limited

were

to

15th, 1957—March 14th, 1958, which
amounted

to

the
to

28.5%

a

control
31st

Subse-

cut.

that

period

March,

was

ex¬

that

so

the

Antenor Patino

became

now

restricted to 23,000

were

might have proved effective but for
in Western Europe of considerable ton¬

measures

of Russian tin, together with the continued

of demand

funds

the

for

metal

in

the

U.S.

The

low

London

the

buying by the Buffer Stock Manager
were
gradually being depleted.
In
Singapore price began to recover reaching
which

effects of restriction
beginning to be felt in the East due to the shorter

were

Likewise, the price of Straits tin in New York
began to rise, thereby reflecting a growing tightness for

pipeline.

this grade of metal.

During March the London Metal Exchange had taken a
step which has given rise to some controversy by regis¬
tering Russian tin under class A. 1. (Minimum 99.75%),
Russian tin of the requisite grade thereby became a good
It was in 1957 that
exporting tin in any quantity, reaching a
10,000 tons in that year and in 1958 it appears

delivery against L.M.E. contracts.
Russia began
total of

that her sales

the

June

In

will

seem universally agreed that the nation's
has definitely emerged from the 1958 recession
almost every business indicator will continue

rise in the months ahead.

This rising level of business will inevitably stimulate
industrial and commercial building and we can expect
that residential building activity will readily respond to

have

amounted

International

to

some

Council

Tin

Russia had been invited to become

a

17,000 tons.
that

announced

producer participant

under the
an

Agreement but she declined to join except as
This was not acceptable to the other mem¬
but negotiations are still continuing in the hope

Observer.

that Russia will agree
In

voluntarily to restrict her exports.

July the Tin Council decided that for the control

period

Oct.
be

1-Dec.

cut

31,

further

total permissible exports
tons, representing an

the
to

20,000

less than 48%

on a basic yearly ton¬
This rate of restriction was sub¬
sequently extended to cover the control period for the
first quarter of 1959.
In spite of all the drastic steps that had been taken,
on
Thursday, Sept. 18, the London Metal Exchange
temporarily suspended trading in tin when it became
no

of 153,000 tons.

nage

that the pattern of what can be expected for the

attractive than in many years.
Since a home is the most

builders will have to

an¬

to make their third

overall cut of

and, individually, more

the attractive terms and the

not

was

27,000 tons for the period December

would

experienced in 1958.

as

influence

better balance

were

move

longer than

Producers
to

Exports

bers

should prove to be

1959

home, since the various factors

which

this

^

£743 per ton (92.875 cents/lb.) as the

credit.

tive credit controls.

But in

be made for 1959 with

of

much

ticipated.

March

we

almost any other is
the prediction that the year will be one of the best in this

generation for buying

for

from

Offer

S.

Very recent business history warns that prediction of
things to come should be made with extreme caution.

President, Eberhardt Company

One economic forecast that

effects

pro-

consumers,

almost continuous
Charles

President, The Ruberoid Co.

And

the

ultimate

remained stubbornly on the floor at between
per ton (91.25/91.375 cents/lb.)
from January
until September. The price was only held at this level by

in 1959.

NELSON

to

£730/731

will constantly be exposed to variances in cost
that can materially affect earning projections. The indi¬
cations are that money will remain about as tight as it
presently is with no material change in rates, but of
course, this can be effected either adversely or favorably
by the attitude of the government in its financing pro¬
gram or by attempted control of inflation through selec¬
rates,

inand

C.

obliged

price

purchase of consumer
goods, as well as to readjust previous obligations.
From the standpoint of our industry we are faced with
the uncertainty of the cost of our product—money,, and

whole, the Delaware area will probably exceed
levels of activity by about five to six per cent

WALTER

the

and

felt

rate

1959, I feel that the

increase

greater spending,

the 1958

ducers

nages

of

continue to be cautious and

where

On the

length of the pipeline between

These

emerging from his shell. With renewed confidence in
his ability to meet obligations, the consumer's demand

segment of the Delaware
economy except that connected with the broiler industry

continuing low prices seem to be the accepted
expectancy for much of the coming year.

changes in

been

introduce the control of exports from
producing countries
in December 1957 but due to the

the appearance

consumers

demand for

As

granting

the

that

also

and

every

had

tons in each control period.

This proves that credit grantors had

the

as

remarkable

some

Council

ing control periods April 1st—June 30th and July 1st—

compared with the

as

to place Government bond inventories at present market

well

Tin

September 30th, when exports

published figures of unemployment.

for

1958 witnessed

International

approxi)
matcly 40%. This rate of restriction was maintained dur¬

purchases so that he might pay obli¬
gations previously contracted. Tnis,
of course, had the effect of slowing
down new purchases and decreasing

as

The

tended

delinquency, but the in¬
in delinquency was moderate

dustry. The sharp increase in Government bond prices
in early 1958 and the abrupt decline of mid-year have
impaired liquidity slightly but the start of 1959 should
see this liquidity restored by loss transactions designed

provide for current loans.
Delaware is faced with the same problems as the
nation as a whole in that the state has spent more than
current taxes provide in the way of revenue. Modifica¬
tion of the current tax structure, with some additional
taxes, appears essential to achieve balanced budgets.
There are still a number of national companies consid¬
ering Delaware as a site for future operations. The
construction industry is particularly well fortified with
a great deal of highway and commercial work in
pro¬

PATINO

the fortunes of the tin world.

restriction

in

crease

sharp recovery, has not yet felt the loan impact of either
inventory accumulation or high activity in essential in¬

spect

ANTENOR

President, Patino Mines & Enterprises Consolidated Inc.

uently

great

a

extent has stimulated the boom years.

cost and to

largei

a

more

credit
placed a
great value on credit standing. This
resulted in the consumer controlling

es

level

contribution

as

of

of predicting whether the

way

subsequently in April 1958

The economy of our country for

business

all

assurance

of higher costs, coupled with increasingly se-)
competitive selling conditions, will allow the highef
of profits that
normally should result.

vere

called upon

Industry during the year 1958
real test with respect to its ability to weather

recession.

many

diminishing market.

costing

S.

no

of

concern

the

pressure

amount

soft

related

artificial

with

even

sales volume there is

The Consumer Finance

a

their

the

President, Budget Finance Plan

pertinent to point out

and

remove

FHA and VA interest rates.

on

Edwin P. Neilan

the same problem which the
coal industry found impossible to solve except with¬

Satellites

be to

really troublesome

one

The year

flow of mortgage funds into

even

CHARLES

Automobile producers face
a

The

however, is that

tribution

that high wages in the automobile industry have priced
its product at too high a level to assure maximum sales.

in

an

housing market would

Thursday, January 22, 1951

.

income is likely to be high in 1959.
Consequently]
building materials sales should be good.

with the return from other investment media.

spending side, credit will be easier than is now antici¬
pated with, of course, a proportionately heavier burden
on the Treasury which, in effect, means more inflation.
The most important single action the new Congress

significance appears to be misunder¬
stood by
the democratic majority.

Employment

likely to be active mortgage investors
in 1959 with life insurance companies particularly so,
partly because of their large volume of forward commit¬
ments outstanding and partly because the net yield from
mortgages will be attractive to them when compared
are

big unknown in the housing and housing financing
outlook is the possible legislation which may come from
the new Congress.
If it proves to be strongly on the

by foreign nations
causes some apprehension about the
future soundness of the dollar, its
of

All lenders

The

with derision. Even though the with¬

drawal

so

to be

sure

major war, 1959 appears to be a year of
gradual improvement for business. The conflict within
the Federal Government as to the amount of spending
for the 1960 budget provides one major national uncer¬
tainty. A liberal Congress, dedicated
to high expenditures, is viewing the
approximate balance in the budget,
estimated
by
the
Administration,
Barring

far below the general market level that it seems
even less attractive than it is now.
In fact, if
this rigid controlled rate remains, the VA loan will be
no factor at all in 1959 home building.
4%%,

.

sumer

mortgage whose interest rate is artificially controlled at

P. NEILAN

of Delaware, Wilmington, Del.

.

that

known

the

Buffer

Stock

Manager had

withdrawn

his

support of the cash price of £730 per ton (91.25
cents/lb.). Three weeks earlier on
Aug. 30, the U. K.
in collaboration with other European countries who were
of

members

stricted

the

the

International Tin

imports of

tin

from

Agreement, had

the

Sino

re¬

Soviet bloe.

This restriction amounted to 750 tons per quarter in the
case

of the U. K. but the step came too late to save the

Buffer Stock

tin

Manager from running out of funds. The
closed
at
£642.10
per
ton
(80.3125

market

-

cents/lb.) showing

a

fall of almost

£90 per ton

(11.25

cents/lb.).
Rather

surprisingly, with the withdrawal of the

sentiment in the market improved
by Oct. 1 the market was again at the £730
port price,

that

ton

per

level.

It was generally realized that
taken by the Tin Council to restrict exports
at an even higher rate and the quota restrictions on
imports imposed by the Authorities must soon make
themselves felt. By the end of December, the London
price had, after rising to over £760 per ton (95.00
cents/lb.), fallen to about £750 per ton (93.75/lb.).
Looking ahead to 1959, if the rate of restriction of
48% were continued throughout the year output from
producing members of the International Tin Agreement
would be down to 80,000 tons per annum, together with
about 12,000 tons from smaller producers and possibly
(91.25

cents/lb.)

sup¬

so

the steps

about

17,000 tons from the Sino

Soviet bloc.. The

re¬

the existing demands of population

sulting

family

consumption for the free world estimated to amount to

formation

and

the

growth, the rate of
pressures of our increasing

total

of

109,000

tons

must

be

compared

with

standard of living.

137,000 tons in 1959.

Equally important for Ruberoid, is the likelihood that
the need for materials for maintenance and repair of
existing buildings will grow. There are more structures

tion of about 50,000 tons eompared with 54,400 tons
in 1957 and probably 49,000 tons in 1958.
If these figures prove accurate and provided the rate
of restriction remains unchanged, there will be an over¬

of all kinds in the
are

country than ever before. All of these
growing older and all must be maintained. Con¬

This is assuming U. S.

all deficit of about 28,000 tons

during 1959.

consump¬

This points

talume

Number 5814

189

.

.

The Commercial and Financial Chronicle

.

consumers' requirements
cannot be met by running down

the fact that the balance of

tb the

extent that these

stocks, will have to come from the holdings of the Buffer
Stock Manager. It is estimated that these holdings ap¬
proximate fairly closely to the possible deficit of 28,000
tons so that it is probable that by the end of 1959 the
Buffer Stock Manager will have liquidated a large part
of his holdings in tin. It is therefore reasonable to as¬
sume that if demand continues at the estimated
rate,
Steps will be taken during the year to reduce the rate of
restriction at such a time as to bring exports into line

by the beginning of 1960 if not some¬

with consumption

v

what earlier.

•"

"

'

conclusion, it seems probable that the price of tin
will continue to rise in London to at least £781 (97.625'
In

cents/lb.), which is the price at which the Buffer
Manager is authorized to commence selling.

interested

such

figure of
246,000 long tons or 18% of all the new rubber used. For
1959 the upturn in general business conditions, particu¬
larly in the automotive trade, seems to justify a predicted
consumption of at least 270,000 long tons for the year.
With this prediction the reclaiming companies realize
their product has been a significant factor in the eco¬
nomic stability of the rubber industry, and will continue,
I am sure, the traditional philosophy of
anticipating
and meeting the demands of the expanding elastomer
industry.

essential and non¬

the

in

that

its

utility airplanes have
looking ahead to a
airplanes now being
utility, having more speed, more range,
rying capacity than those produced
in

overly conservative in our estimates.
total U. S. population is ex¬

increased sales of
equipment.'

and

of all

use

Charles

H.

Percy

75%

pictures and movies are of babies or children, the
for this parallel trend is self-evident.
the projected
per

capita personal income over the next few

to

realize

to

also

Forces

that

advantage and at

a

be located

Airplanes

are un-

can

long distance from the built-up area. Hun¬
have been spent to build airports for

a

erate

the present-day airlines can op¬
safely, but practically nothing has been spent to
furnish this transportation to the rural areas.

Important in broadening the market for photographic
products has been the imaginative engineering of new
products that combine high quality and push-button
operation. This trend will, without a doubt, continue
to create a broader interest in photography.
In the essential category the growing use of photo¬
graphic processes in industry and the increased need for
audio-visual equipment as a teaching tool both in schools
and industry should also contribute to long-range growth.
;;
With regard to the near future, a conservative esti¬
mate for 1959 shows an 8% increase in photographic
industry sales compared with a slight increase in 1958.
In 1958, for the first time, these sales at the wholesale
level will exceed a billion dollars.
I expect that by
1960 they will reach a billion and a quarter.
As with
"V

all

industries, the continuing profit squeeze will make
earnings gains harder to achieve than sales gains, but
continued progress is being made in productivity in¬
creases.
Understanding and cooperative labor relations
within the industry are tremendously helpful in this
regard.

long-term outlook is

gains will continue to
exceed those of the photographic industry as a whole.
our

of millions

the larger places where

The universal

by some airplanes up to and including the light twins.
close to the small communi¬
ties or wherever someone may wish to go. The major
These strips can be located

expenditure will be the cost of the six acres of ground,
and a few days work smoothing and seeding the surface
will prepare the field for use. Since few planes will land
there at first, a sod field will be satisfactory.
The first
made
been

flight with

only 55

public,

followed the declining trend of our national econ¬
omy. However, certain marks of stability were noted that
auger well for the future of this special elastomer. Even

of
the
whole, is not using airplanes in comparison

as a

with the

Our civilization is based on

for

distances.

short

very

C.

H.

Peterson

reclaimed

rubber

use

as

a

establishes

its

is

future

The drug industry as a whole has completed modem
plants and distribution facilities in the post World War
II period, and capital requirements should be adequately
met by cash on hand.
Outside financing, where neces¬
sary, will have the advantage of the current favorable
investor attitude regarding drug industry securities.

During

sales increase of at least 5% should
highs reached in the year past by the

1959

a

the

over

and

were

are

a

number of factors on which we base

this

During 1959 the United
almost three million

States will add

people,

more

and about 1.3 million
age 65, making a

will have reached

total of more than 8%

lation in the over 65
the

age

pattern

continues

to

of

favor

of the popu¬

bracket. Thus,

the
the

population

extremes

of

the

over

consuming ages—the
the elderly. Growth also
continues to be stimulated by the
broadened medical coverage in this
country. The American people as a
will have nearly 16 billion

whole

in
that
time about 639,000 more households
will be set up. This, in part at least,
more

1959

In 1957 the

must benefit the drug

dollars to spend after taxes

than

in

industry.

1958, and during

During 1959, the world

population will be increased by a net gain of 50 million
people which along with advancing standards of health
and sanitation will benefit industry sales. The veterinary
medicine field, also, should continue its present rate of
growth.

major areas of the American
from the recent recession but

the

Sales of life insurance
about $65.5 billion.

third

In¬

4% gain

before while group
slightly off the previ¬

was

Industrial insurance, the

record.

ous

a

year

insurance

sizable

least

and

insurance

line

the

of

industry, will continue at

about the

level

same

as

it did in 1957.

It has been proven

in the long his¬
tory of American insurance that new
sales do not fluctuate

general
nation.

economic
This

as

much

situation

is because

the

as

the

in

insurance

is
Ladd

by far the most popular form of pri¬

Pitunley

vate

savings to the American people,
and even in unfavorable times they will put aside
tion

their

of

income

for

a por¬

future

security. The vigorous
educational and promotional job of the industry plays
an important role here.
We look to the 1959 economic

for

the

economy

This, of

to

continued

picture to be good and
slow but steady rise.

a

depends upon many pressure points on

course,

the national and international scene. The

greatest danger

to the insurance

industry, as well as to every other ele¬
ment of American business, is inflation. The true value
of insurance as a stable means of income and personal
security suffers from the deflated value of the American
dollar. This is

particularly true in the tragic instances of
who must live their retirement, or forced retire¬
ment, upon their savings and insurance dollars in an
inflationary period. The insurance industry will use its
many joint organizational groups to urge
a balanced
budget and reasonable government spending.
The income

picture of life insurance companies (now

over 1,300) for 1958 and for 1959 is dependent
great extent upon the uncertain status of Federal

numbering
to

a

taxation.

Congress has just finished hearings on the tax¬

ation of mutual and stock life insurance companies. The
method of taxation for the past

several years has been a
unsatisfactory both to Washington
companies. Many views were presented to the
and

one

Committee
was

a

on

the

best

method to tax

insurance

wide variance in these opinions. What¬

tax bill Congress may

due consideration will be
reserves

are

enact in 1959 it is hoped that
given to the fact that insurance

the largest source of

long-term capital and
thrift minded

people who by this action are one of the chief foes of
inflation.
of the insurance industry
dramatic changes in 1959 as
Competition and research within the
Each company endeavors to provide a
Observers

see as many

will continue to
they did in 1958.
field is intense.
portfolio for the

public which will represent the latest and the finest in
personal and group security.
It is

the heavy drug

young and

Abe Plough

of

recovery

that these funds are the creation of many

prediction.

undoubtedly
reclaiming
capital in

PLUMLEY

LADD

dividual life insurance had

and there

1959 shows promise of being the best year in
drug business, based upon a review

in other

industry-sponsored Rubber Reclaimers As¬
sociation instituted an educational program designed to
foster a better understanding of the proper use of re¬
claimed rubber. During 1958 the program gained mo¬
mentum under the guidance of an appointed educational
Committee and panel discussions were held before sev¬
eral technical society meetings. In 1959 the same panel
forum will be available, as will a lecturer's service for

in 1958

Mills

current trends.

There

most

in its

than in 1957.

ever

the history of the
of the

advertising costs will tend to rise in

1959, the industry generally will be able to adjust prices
where necessary. Dividend disbursements should reach
new highs in 1959.

"stop-gap"

President, Plough, Inc.
The year

the drug

percentage of sales than do many other industries.

a

and to the

not

prompted the action of most of the major
companies in reinvesting large amounts of
their operations over the past two years.




and

the automobiles in usefulness and

ABE PLOUGH

compounding material of significance. That
rubber classifi¬

firmly

of the airplane for short trips feasible

The
will

This new development assures the industry

popularity.

reclaimed rubber remains unique in its
cation

furnishes this

rapid growth.

a source

to show that it can be used

fields

walking, which is excellent

Everybody makes short trips, but

but to date the airplanes have not.

they will approach

of rubber hydrocarbon
but a process aid as well.
Generally speaking, reclaimed rub¬
ber offers both economy and quality
to many rubber products.
In addi¬
tion, some of its singular properties,
notably that it remains structurally
stable at elevated temperatures tend
only

expected increase in sales. Traditionally,

with

persons

natural

economically displace reclaimed rub¬
ber in many areas of rubber goods
that can
be wrought only by competition, rub¬
ber technologists seemed to redis¬
that

The reason is obvious.

few make long ones. The automobile

in generous

manufacture. Under pressure

cover

The airlines have taken the bulk

of automobiles.

use

and synthetic
oversupply
for the past 12 months, neither could
both

and developments to date have

distance travel away from the railroad, but

make the

The consumption of reclaimed rubber during the past

were

heavier than air machine was

a

years ago

phenomenal.

the long

year

though

landing gear on air¬

building of thousands of these inexpensive sod strips

President, U. S. Rubber Reclaiming Co., Inc.

rubbers

of the tricycle

planes has eliminated the necessity for multiple runways
and has made it possible to build landing fields,l'or these
thousands of towns at a very low cost. A single runway
100 feet wide and a half mile long is all that is needed

kind of travel,

C. H. PETERSON

use

■

pace

finished the past year with a slightly
less
over-all
average
sales figure

W.T. Piper <

they can
planes

factor.

•

the

economy

be done to improve the condition in
cities since the airports are large and expensive and must

Little

is apparent.

industry has lower capital requirements and labor costs

along with

dreds

1959 and

year

Earnings in the drug industry should keep

The insurance industry should continue to enjoy sales
and investment results in 1959. Insurance went

is extremely significant to the photographic in¬
dustry. The increase in leisure time is another favorable

For Bell & Howell the

ing the coming

success

years

favorable and I estimate that

breakthrough might take place. The im¬

a

H.

equaled for long distance transportation, but their use
for short trips has not been satisfactory due largely to
the time needed for ground travel at each end of the
flight.

Discovery of therapeutic

President, State Mutual Life Assurance Company
Of America, Worcester, Mass.

are

great saving.

at the

drug industry.

"off-the-shelf"

standard

at an

now

the drug industry of progress in these fields dur¬

on

occur

are

Armed

The

beginning

Combined with the population increase,
in

pact

the reduction in the number of

tation.

.reason

rise

and greater car¬

making a greater
demand for longer distance transpor¬

related

Since it is estimated that about

made have real

Not being tied to a schedule, the
utility airplanes can go in any direc¬

railroad trains

pected to increase another 100 mil¬
lion by 1980.
Thus, for at least the
next decade, the growing number of
new
families and rising birth rate
and

pros¬

few years ago.

a

where

areas

ing out how much easier and quicker
a trip can be made by air than in any
other way. The dispersal of industry

The

stimulate

a

are

II, having increased from $60 million

$340 million in 1957.

ecutives and other travelers are find¬

forecasts indicates that we have been

cameras

enjoyed

still better busi¬

expenditures

six times what they were

agents for heart disease, cancer, or mental illness are all

•

population.
latest revision of population

should

are

The

any time, and use thousands
airports, which for lack of size or
load potential are not serviced by the
commercial airlines. Corporation ex¬

tern follows that of
The

and

1959.

of

growth pat¬

about

While wages and

PIPER

T.

tion, at

categories, the photographic
industry shares an important char¬
acteristic of the food and other basic
essential

industries,

close of World War
to

as

W.

research

medical

annual rate of almost

The makers of

photographic industry 1959 should be one of
a
series of good years.
Although not immune to the
economic
climate,
the photographic industry should
show an excellent overall pattern of growth for the
next ten years.
With products that

Total

societies,

By the end of 1958, the consumption of reclaimed rub¬

perous year

For the

both

technical

ber in the United States will approach a final

ness

in

colleges,

as

President, Piper Aircraft Corporation

CHARLES H. PERCY

fall

groups

and customer employee groups.

Stock

President, Bell & Howell Company

53

(449)

toward

fairly certain that there will be a continued trend
multiple line companies. Last year saw several

mergers

and affiliations between fire and life companies,
operation. This is the result of

both in stock and mutual
a

demand by

the American public for more efficient and

rapid service of their insurance needs, as well as a desire
by insurance companies to offer as wide a line as pos¬
sible in the most economical manner. "One-stop" selling
of insurance used to be the

province of a relatively few

companies, but now there are more than 60 such "groups"
offering, or preparing to offer, a multiple line sales port¬
folio. While there are a great many problems in multiple
line

organization, particularly in the differences in field
operation and underwrting procedure, the trend

force

Continued

on

page

54

54

The Commercial and Financial Chronicle

(450)

Continued

from

be strong in

will continue to
of insurance

JOHN

53

page

1959 towards this method
business

Tfye public has heard much about the variable annuity,
several court battles develop

this topic. It is doubtful whether 1959 will see
the finalization of the battle between the advocates and

1958, which

was

firms.

1959 comeback

The

the toughest

economy.

annuity is not a reality in 1959, the con¬
tinued growth of "package" policies is certain. Those
entrusted with the preparation of portfolios have done a
remarkable job in offering policies and policy provisions
which mean extensive protection of many types. In 1958
we saw the emergence of such insurance "firsts" as the

The

for- older
news

persons

mark

but

health

As
John

of the

one

insurance

many

industry.

This relatively new

but progressive business has proved
industry can provide the answer to
the needs of disability insurance for the American peo¬

early in
book

total
G. Powers

>58s

high

previous

by

volume won't climb

—but
raise

fit from both the short and
long range prospects for the
industry.
v
To

summarize, controls producers will have a receptive
companies, which, strengthened by good
earnings, will be trying to combat wage inflation while
gearing to meet the demands for goods from a
market among

1960.

,

publishers,

sales

of

books

.

as

'

t •:

President, Robert Reis

.

expect

we

in

1959

to

be

more than 10%.
Unit sales
much—probably rising by 5-7%

ple.

Insurance

from

than

this

The

textile

dealers'

in consumer hard
goods

tragic occurrence if there
Federal

this

Government

area

of

further trend by the

any

was
1959

to

attempt to

i.nto

move

be

other

unusual

and

noteworthy
industry. You
will see the following movements within this major line
of American business: more new company formations
but at a lesser rate than before; increased recruiting and
intensified training of field forces; increased promotion
and advertising by the companies; continued sizable in¬
many

trends in the coming year in the insurance

vestments in the

American economy by insurance firms
with especial emphasis on mortgage loans; increased use
of electronic equipment in home offices; and quality

development in

vital

the

of

area

estate

planning and

"Key man" insurance.
Americans
year

had

$493

billion

opened. The Institute

this will be raised to

over

of

of

life

Life

insurance

Insurance

$530 billion this

the

as

estimates

sales

Steady

gains

During 1958 almost

surpass

rect

month of

every

comparison

shows

the

di¬

follow¬

ing:
Tourist

business,

tor in Nevada's
economy,

tially ahead of 1957

and

creasing.
(b) Construction is
the

over

trend

is substan¬
steadily in¬

noticeably

up

the

and

year

Retail
its

and

own

the

wholesale
first

half

trade

of

1958,

as

compared with the previous year,
and
the
second
six
months
ran
slightly ahead.
E. J.

(d) Unemployment is up a small
percentage but is accounted for by
the strong
immigration to Nevada*

Questa

Employment continues

on

an

even

keel.

(e) Agriculture and ranching, so important to Ne¬
vada, are in a sound condition. Cattle prices are sub¬
stantially higher in 1958 over 1957 and prices are firm.
(f) Mining has experienced its lowest ebb for a

however,

the

recent

upturn

in

makes this

prices

copper

picture a little brighter.
(g) The Finances of the State of Nevada
cellent condition, with collections
steadily
expenditures.
(h) Industrial activity, while still

are

in

ex¬

exceeding

assault on space, plus advances in harnessing
atomic power, will push sales of popular science works
—also particularly among young readers.
New books and editions issued in '58—at about

13,000

titles—fell

shade

a

below

'57s

figure.

number at least 13,500 next year.
Profits will climb substantially,

But they should

although cost

pres¬

sures—particularly postage and labor—will continue to
plague the industry. Offsetting cost cuts in other areas
and vigorous sales efforts will
help raise margins.
F. L.

believe

RIGGIN, SR.

that-1959
1958,

will

This

is

be

I

feel

can

will

now

not

see

has

pany

future.

in

share

1959.

are

the

better

own

confidence

great

We

in

Our

planning

an

year

for

all

broad view and does not

a

some

business

of them

which

we

com¬

in

Arizona—262;

and

further points out Nevada's

there

is

a

limit

as

sonal

income

and

ranked No. 3.

from

a

be

offset

by wage

1953

only
same

have

deposits

is true with

reached

loans

and

favorable

net

high but the
operating income,

Economists expect this upward spiral of Nevada's eco¬
nomic trend to
continue, and 1959 shows every indica¬
i

tion of

a

record-breaking




year

economically.

up

industry will act as a deterrent
price increases and keep profits low per sales dollar.
results for the year will depend
on
substantial
increases.

'•

These

E.

A.

attainable.

appear

'':.?-

ROBERTS

The

Fidelity

'4

,;

Mutual

Life

^

V

Fifty-eight

!

was

force,
assets, total investments, and payments to policy¬
all-time highs.
Industrial group insurance programs,
reacting to the pressures from re¬
holders— indicated

Fred

L.

Riggin,

Sr.

business

duced

activity,

sales decline which

for total

showed

a

largely accounted

life insurance

sales

for the

being slightly below those of
Ordinary life, representing over
70% of all sales, again had a record
year

year.

The third postwar recession which
are

the general economy appears to be
further strength after the recent downturn.
as

Running

concurrently

very

gaining

with

improving business for¬
stiffening wage demands,
thus higher labor costs for the
performance of a wide variety of
are

manual tasks. This creates
for automated

equipment

a

as

demand
corpo¬

rations seek to preserve profit mar¬
gins
in
order
to
finance
further

growth.

Also, along with population gains,
there is a strong tide
running for
higher and higher standards of liv¬
ing. This can only be provided by
the greater efficiency of
machinery
replacing the time-consuming efforts

William

And, as has been the case
generally since the dawn of the in¬

A.

Ray

men.

dustrial

revolution, the

new

equip¬

ment

will create more jobs than it
From a generally slow start in
early
activity steadily accelerated, making the

will

business

dication

quite satisfactory
both sales and earnings.
year

a

one

for

General

Controls

in

was achieved at General Controls
by tightening
cost controls, generally sprucing up operations and
materially broadening the company's product line. Thus,
in a sense, the brief recession served a worthwhile
pur¬

This

up

pose

by bringing

General

Controls

a

return to sounder business practices.
be carrying this increased effi-

will

1957

of

serve

has

shown

recovery.

every in¬
Productivity
Federal Re¬

policy has shifted towards

straint

and

the

general

re¬

expansion
£.. A.

to be broadly based and well

appears

balanced.

The

Roberts

should con¬
tinue steadily through 1959. The
major threat presently
is that the recovery will generate renewed
inflationary
problems.
recovery

Life insurance traditionally has been able fo resist
wide swings of the economy. The ability of the
industry
last year to counter the general trends of the recession

gives promise of another successful
sales in
tute

Life

year

in 1959.

Total

excess

of

of $70 billion are estimated by the Insti¬
Insurance.
The long-run growth potential

for life insurance is excellent.

family formations and

an

In the next

decade,

present insurance protection
remains

ing at

new

ever-growing population will

provide ample opportunities for life underwriters.
per

The

individual and family

low, and the standard of living has been increas¬

eliminate.

1958

started in

has been rising rapidly.

and

leads

all-time

an

.

sum

total

increases

Prospects for the controls industry for 1959

of

Our bank with two-thirds of the
total deposits of this
state shows a 15% increase
deposit-wise for 1958, which
is considerably higher than the
National average. Not

i;t
for 1959, volume in textiles and in men's
wear
should certainly increase.
This is the answer:!to
a much improved year.
However, the intense competi¬
To

another successful; year for
the Life Insurance
Industry. Most of the yardsticks by
which life insurance is measured—insurance in

WILLIAM A. RAY

top eight in per capita per¬
during three of the past five years,

unusually

offered five years ago as practically all fabric
has been eliminated. The price is still, un¬

we

shrinkage
changed.

h Nineteen

President, General Controls Co.

For the past five
years, Ne¬

accurate barometer.

some time.
Perhaps this is because
prices have' not gone up and values are outstanding. $or
example, the men's T-shirt that our Company manu¬
factures retails at $1.25 currently. It is a better T-shirt

1957.

level

popu^tion
growth shows the state's
university increasing 250% in
enrollment in the next ten
years, which is an

the

Insurance Company

keep wa^es in line with
productivity, we are going to have more inflation.
As for the demand for our
products,- we think this will
increase steadily for some years in the future.
;■

substan¬

(j) In percentage population growth, Nevada
the nation; and a recent
projection of this

from

than has existed for

.

to

which represent' greater
outlay than
the savings which have been made.
Until we find some
way to

tunes

a

Reis, Jr.

President,

be

strong industrial trend.
1957, with

Arthur

volume

accomplished in this
direction, and what is accomplished
cannot

weather

As
1959
starts, the conservative
inventory policies of the past year find the pipelines of
supply low from one end to the other; a truly healthy
condition! Furthermore, low inventories are combined
with a higher level of consumer interest in soft
goads

stopped

but

Cold

stimulus to brisk Christmas shopping.

Final

until there is a pause in the rate at
which wages are being raised.
Most
managements have been intense for
the past year and a half in cost re¬

Mexico—358;
Florida—253,
which

(i) Personal income has increased
of $462 million to
$647 million in
tial gain forecast for 1958.
vada has been among the

December.

on

program
and are building a
mill which we do not
expect to
be finished before 1960.
We do not
believe that inflation can be

can

the Fall months of

tion that characterizes the

the

expan¬

sion

what

as

rolled

Rocky Mountains East added further

than

better

a

apply to each individual industry, because

small, continues
percentage-wise to lead all the forty-nine states. Tak¬
ing the 1947 to 1956 U. S. average increase in value
added by
manufacture, as an index to 100, the relative
position of Nevada is 568; second is New

Utah—268;

all the way

around, the general in¬
dustry-wide pickup was also shared
in by the men's wear
industry. This
was
finally capped by an excellent

man's

gen¬

eration;

consumer

manufacturers, had a
impact.
Mediocre
business
yarn

Fortunately

for

texts, expensive paperbacks, and juveniles
to sell best.
Business and tax service publications will
continue to show steady gains. TV educational
programs
will undoubtedly spur sales of related nonfiction. And

duction

continues.

(c)
held

preceding

vital fac¬

a

1958

that characterized 1957 thus deterio¬

we

new

(a)

and

to

1958

look

business than

A

the

We

We

1957.

in

inventory
conservative
buying

ultimate

heavy

shared

Conservative

back

and

President, Mueller Brass Co.

phase of Nevada's economy
showed an upward trend over 1957. The
only soft spot
is the mining industry which, if it were not included in
the 1957 comparison with 1958, the latter
year would

fully

rated f urther in early 1958.

QUESTA

every

policies

This hope, how¬
materialize, and bur

not

from

still fairly heavy.

year.

President, First National Bank of Nevada,
Reno, Nevada

r

expect will be due to rising
high personal incomes, and to
the higher average educational level of our population.
enrollments

-

J.

did

industry

production, after falling by about 7% in '58
'57, should recover by a bit less than that amount
year.
That's because inventorits in publishers'

school

private enterprise.

will

There

in

;fc

<•

wear

expenditures.

ever,

recession.

are

Co.

seg¬
ments, entertained seme hopes at the start of the
past
year that it would benefit from the
anticipated decrease

Book

hands

&

industry, including its men's

new

and

growing

and increase

ARTHUR REIS, JR.

,

income.

the insurance

1958

I;

-

Controls, with its broad line of quality-prod¬
home, industry and the military, stands to bene¬

price increases to meet increased costs will

some

dollar

that

for the elderly was growing faster in
the elderly population rate.
It would be a

an improved
earnings should bene¬

body of people who will want to maintain
their standard of
living.

output by the end

close to $1% billion — setting their
sixth
straight record and topping

of sickness and accident

was

the

events of

larger base of operations into

a

General
ucts for

of the year will be about $480 billion,
and
headed
for
the
half
trillion

remarkable liberalizations of underwriting

voluntary underwriting

dramatic

dollar

1^59

Throughout 1959, American industry will try to pro¬
tect earnings from the spectre of
runaway labor costsby
investing heavily in automatic controls and automated
equipment. «;
;
;
'*

a

national

Total

approximately the same cost to the consumer.

insurance

decade for many

in the pan.

family plan, guaranteed insurability and health insur¬
ance for the elderly.
This trend will continue, and we
at

Thursday, January 22,

.

.

If the variable

more

a

for
after

prospect
change

substantial in

be

on

.

economy and corporate sales and
fit accordingly.
V

bit slower, percentage¬
our two previous postwar
recoveries. With the possible excep¬
tion of firms engaged in missiles and
space
research, no single industry
will surge ahead spectacularly. But,
for that very reason, we are working
on
the assumption that the broadly
based 1959 upturn won't be a flash,

the variable annuity. There is much to
be said on both sides. The most encouraging aspect is
that the industry is continually attempting to come up
with solutions to the problem of the inflationary dollar

look for

in

year

will

totals, but
wise, than

the opponents of

in the American

ciency

recovery to new highs is
the
in the year ahead—a welcome

Steady

around

POWERS

President, Prentice-Hall, Inc.

selling.

and in 1958 they watched

G.

.

a

more

protect it.
accepted

rapid rate than the insurance needed to

Life insurance has become recognized

means

of estate

building and

a

secure

as

an

form of

savings.
Nineteen

petitive
the

Fifty-nine will be another intensively com¬
Not only is there keen competition among

year.

more

than

1,300 life insurance companies,

but also

strong competition for the consumer's dollar from outside.

Volume

Number 5814

189

To meet this competition,
ods

introduced

being

are

salesmanship of

a

.

.

The Commercial and Financial Chronicle

.

creative merchandising meth¬
to combine with aggressive

assuring present and

sound product in

insurance musU-'also compete in
attracting better men into the field.
\< •
v.
Since 1913, life insurance companies have been taxed
on income
by a succession of temporary schedules, none
of which
were
particularly acceptable to either the
Treasury or to the industry. Legislation this year should
set a permanent schedule as the basis upon which the
industry's income will be taxed. The life companies are
anxious to pay their equitable share of the National tax-bill, but presently are paying the highest rate among the
future

Life

growth.

Ration's savings institutions.- - "I'
''

:-r-:

"

earnings on total investments in 1958 were up

Interest

to 3.85% from 1957's 3.75%.

This reflects the more favor¬

with the in¬
vestment of new money and funds received from matur¬
ing holdings at attractive yields. Generally the available
market rates were down slightly from 1957, but this was
offset in .large measure by commitments of funds for
1959 at more favorable rates.
Increasingly, investment

able interest rates of recent years, together

being geared for longer periods, in some
Home construction in
showed a recovery from the slowdown, but mort¬

programs
1958

are

several years in advance.

'cases for

loans by the industry about equaled those of 1957.
'Mortgage loans should increase as construction starts con¬
tinue upward in 1959.
Other investment opportunities
should also be good.
Capital spending should continue
gage

levels, and the demand for power will sustain
Various public work proj¬
result in a large number of municipal issues

at present

the

utilities' need for. funds.

ects should

-available.
-

J

\

.

its desire for in¬
life insurance protection, even in a year of a
family has indicated

American

The

creased

recession. The industry's expanding
'ability to meet this need gives substance to the expecta¬
tion of another successful year in 1959.
v ■
business

general

THOMAS

various product

usual

In the United States there are approximately 1,000
companies engaged in the manufacture and sale Of non,

tire rubber

products. These manufacturers will consume'

about

530,000 long tons of rubber in 1959,
country's total rubber consumption.
non-tire

The

.

dustry

in

growing
ment
of

faster

as

of the

tire

the

products

new

and

in¬

foam

industrial hose,
covering.

rubber,

should

enjoy good sales in the

market

seas

1959. This is

well

as

in

creasing

and

President,

mote

The

system which Hewitt-Robins is building in a re¬
jungle area 225 miles southwest of Calcutta, India.
system will bring iron ore from a mine

conveyor

2,600-foot mountain and bring it down to a rail¬
valley below for shipment to a new steel mill
which is being erected as part of India's industrial mod¬
ernization and expansion program. The belting for the

atop

a

road in the

will be more than four miles in length and
plant at Buf¬

conveyors

will be manufactured in the Hewitt-Robins

falo, New York.

j*

y'

■

of both disposable and
dairy industry is
directly affected by that of industry in general as well as
the economy of agriculture. Although the largest single

J,f As heavy
durable

'

users

of a wide variety

supplies, the economy of the

the

factor for

particularly acute in the 1957-58 re¬
hoped that the improvement in eco¬
conditions predicted for 1959 will be accompanied
improvement in our industry's pricing policies.

problem

became

cession. It is to be
nomic

by

an

FRED

food industries, are so small
that relatively minor changes in any
of the other cost elements can easily

I

ulti-

that

the

cogent economic

most

in

sideration

is

1959

likely to

both

of

we

labor

Demand, meanwhile, appears to be

John

A.

Robbins

strengthening with

be expected to buy freely. Recent reports of
holiday spending bear out this conclusion. Under such
conditions and in the absence of subsequent changes in
outlook, indices of consumer buying should

continue to

slowly during the next few months.

Within the

dairy field itself, probably the most impor¬

single consideration is the level of price supports
established by the Federal Government for. the basic

tant
■

to

growth,

the

pick-and-shovel labor gang for any
application requiring excavating or
removal.

in
The

United

the

anticipated

■M-;

j

volume

and

is

faced

with

"Little 300."

a

consolidations

and

will see a further series of mergers
which strong leaders will

from

and small inefficient producers

emerge

will drop to the

today the technological

activity is predicted by
approximately 8% in 1959, but
at Sherman believe this figure is conservative, since

Over-all

we

Governments. These sur¬
plus shoulder weapons and side arms
are
available in quantities that, on

construction

new

months has created
needs. Much equip¬
ment is past the normal "trade in" stage, and many con¬
tractors have been making one machine do the work of
two, waiting only for an optimistic note in the coun¬
Industry's slowness in the last 18

our
a

Roff,

Jr.

items, exceed a full year's
production of the entire industry.
Consequently, if efforts to keep surplus weapons and
low-tariff imports off the domestic market fail, Ameri¬
can
firearms manufacturers face dim
prospects even
many

though sales volume at consumer level is on the upturn.

F.

shakeout. In many

most authorities to rise

the arsenals of the United States and

CLINTON

like

a

surplus arms in

European

'dairy, products. Although these levels are more of a
political than economic consideration, announced governmental policies indicate that we may anticipate a rela¬

Romain

developments in mate¬
buyer
value
than at any time in the past. And yet we are but on the
threshold of even greater progress in harnessing nuclear
and thermo forces now in the laboratory stage but which
will be commercially feasible within the next decade.

prosperity of the'domestic
firearms industry as a whole, how¬
ever, is quite doubtful. The industry
is reasonably small in dollar and
unit

A.

rials, hydraulics, and scientific design gives the
of construction equipment dollar-for-dollar more

generally.

Conditions

William

commercial, and industrial expansion.
Nineteen fifty-eight has seen the

ments;

in

improvement

business because human-muscle
for earth-moving and mate¬
rial handling is no longer economical
nor
adequate to meet the postwar
construction demands in residential,

year

Yesterday, the design of power shovels depended upon
massive weights to meet strength and capacity require¬

recreational industries, and

continuing

"baby" industry has
into a $150 million a

postwar

wayside.

continued

time that stimu¬

leisure

This

Nineteen fifty-nine

from

come

in

serious threat from

increasing employment in prospect. This means that con¬

This

"rig" has replaced the old-time

bile

the multitude of fringe-operating loader and
digger manufacturers had a parallel in the automotive
field 40 years ago when today's "Big Three" were more

The

sumers may

advance

expected

all

economic

^

digger.

power

is

and

with his versatile, mo¬

businessman

..;

of* 1958.

the

ultimately must be

materials, which

and

is

.

lates

be a

which

loader

respects

firearms

of

ahead

be

.

increase

prices to the final user of our1 products.

in

reflected

to

industry.

sale

dollar

1959

population

rising costs,

face slowly

in

increase

tion. The inevitable conclusion seems
to be that

the firearm's

expect

States

con¬

on

front-end

a

rear-attached

beginnings of an automotive-type of

ROFF, JR.

pleased to submit my opinion as to the outlook

1959 in

We

infla1

significant degree of creeping

am

for

in the United States, it would appear
'

A.

President, Colt's Patent Fire Arms
Manufacturing Co., Inc.

loss.
Hence in appraising the outlook for
the
dairy industry for the coming
year, we tend to look first at the
economy as a whole.
Speaking in terms of all industry

s

mounted

power

jnost

spell thp difference between an
mate net profit and an actual

tractor

farm-type

mushroomed

materials, profit margins, as for

'

serves

dirt

dairy industry is

tost
taw

'

of a new businessman—the small contractor who
suburbia, equipped with a

gence

quently drives selling prices down to a point where it
is impossible to make a fair return on investment. This

ROBINS

President, Fairmont Foods Company

%

;

history of the small construction equipment industry.
The World War II postwar period has seen the emer¬

Although the growth in our industry's sales has been
gratifying, the profit picture is disappointing. The
intensive competition for the available business fre¬

most

JOHN A.

ROMAIN

Sherman Products, Inc.

fifty-nine will be the second best year in the

Nineteen

veloped countries of Southeast Asia, South America and
Africa. One overseas project of special interest is a con¬
veyor

A.

Robins, Jr.

underde¬

the

to

a

cars,

W.
Thomas

being shipped in in¬

volume

about 108 million ingot tons of steel,
moderate increasing pattern of machinery output.

million

5.6

particularly true of the

are

156, comprising about

Goods Production Index of about

producers of heavy industrial goods
—conveyor
belting
and
industrial
hose, which

Board

serve

over¬

home

at

as

approximately $465 billion, a Federal. Re¬
Production Index of 143-145, a Durable

of

Product

manufacturers

rubber

re-stock¬

pects, of course, run into considerable detail. However,
in terms of the broad economic indicators commonly
referred to our forecast sums up to: A Gross National

rubber footwear and floor

Non-tire

i.e., somewhat higher rates of industrial activity

ing. A similar conservative approach was taken relative
to export demand.
The forecasted industrial activity levels and economic
factors to which we have been gearing our sales pros¬

creasing popular demand for stand¬
ard products such as conveyor belt¬
ing,

occur

and, in turn, higher rates of customer inventory

seg¬

the

with supplying higher demands which could easily
in the current recovery phase over the course of

cope

the year;

result of the development

a

many

years

than

37%

of the in¬
has
been

segment

recent

conservative bias. Further analysis relative to
lines resulted in a somewhat lower than
relationship of product sales to the external fore¬
cast.
In this approach overplanning tended to be min¬
imized without restricting flexibility and the capacity to

slight

ROBINS, JR.

Hewitt-Robins Incorporated

Chairman,

55

(451)

■

backlog of construction equipment

try's

*'•

economy.

The Federal

in 1959—many months of land

tion, planning and engineering are now

impact of this construction

ROBINSON

■

#

'

road-building program will begin to gain

real momentum

several years.

,

acquisi¬

behind us. The

will hit its peak in the next
■

-

*

tively stable price level for primary dairy, products in¬
gredients. At least, all segments of the industry are
likely to be equally affected by whatever changes in
levels are forthcoming so that the effects, if any, would
be on the general demand for our products.
of the

view

In

highly competitive nature of the food

dairy field " in particular, the
prospect for increasing costs of labor/ supplies, equip¬
ment and transportation,
even with stable- ingredient
costs,,, will put continuing pressure on profit margins,
except as offsetting economies can be effected. These
.conditions pose a serious threat of "profitless" prosperity
in the absence of forceful action on the part of manage¬
field

in

general and the

ments

•

.

This is not to say that

,

about

the outcome of

expect revolutionary
to

our

answer

'

,

-

'

•

_>: s ;

President, The Carborundum Company
Abrasive

and

allied

appreciable gains over 1958. Demands for these prod¬
ucts
in
1958 were down substantially, reflecting
the
sharply reduced level of operations in the automotive,
steel, and the machinery industries,
declining capital expenditures, and
the sharp run-off of inventories in
manufacturing.
With the prospect of sizable re¬
covery
in
the
economy,
particu¬
larly the durable goods industries,
overall demand for most products of
Carborundum

some

the dairy industry is pessimistic
As an industry, we do not

1959.

developments or miracle solutions
However, a number of areas

decline

problems.

these

are

promise

of

further automation

relief.

Among
in production, greater effi¬

providing

some

distribution field, more effi¬
accounting methods, more economic

erate
Gen.

C.

F.

Robinson

cient and

revealing

merchandising and adver¬
tising. Major short-term improvement through increas¬
ing per capita usage seems to offer only limited possi¬
bilities, but substantial improvement in profit margins
throughout the dairy industry can be realized in 1959 if
individual companies will exercise restraint in competi¬
tive

pricing practices. We see greater

istic

pricing of products as

creeping inflation.




danger in unreal¬

related to cost than we see in

show

continued

same

extent

as

in

in

recovery.

to

1958.

lines.

other

products

reinforce

Some

of the

be in a mod¬
stage in 1959, and

will

transitional

(cautiously)

are
on

ciency in some parts of the

-packaging, and more effective

will

New and im¬
proved
products
by Carborundum
held up well in
1958, acting as a
sustaining force and cushioning the

growth and

-

newer

hold

1959 will show

in

product sales

not being counted
overall sales to the

Internal improvements in em¬

ployee relations, methods and systems, however,
definitely reduce some heretofore excessive costs
also

tion,
and

will
and

provide better service in manufacturing, distribu¬
order processing, inventory control, warehousing
shipping, and perhaps a better share of total avail¬

able markets.

planning and programming company business for
1959 we have geared our thinking on a conservative
basis.
Sequence of analysis started in the fall with vari¬
ous
industrial production and national economy fore¬
casts which in terms of today's concensus contained a
In

in the sale of small power diggers and con¬
struction equipment has been evidenced in the closing
months of 1958, and will continue to accelerate in 1959.
A surge

MAURICE M. ROSEN
President, Progress

Manufacturing Company, Inc.

of the past nine months
momentum to carry the Ameri¬
economy
to a new peak in 1959. With a gross
national product likely to exceed $470 billion this year
all major industries can be expected
to
show
more
or
less substantial
The strong business recovery

to have sufficient

seems
can

gains over 1958 levels.
The Housing Industry once again

Housing
month from
915,000 in
February and came close to 1,200,000
by the end of the year, the
highest since 1955.
The tightening
in the capital market will probably
make
itself felt before long, but
builders have already secured mort¬
led

the economic recovery.
have risen every

starts

low

the

gage

annual

rate

of

loan commitments to assure a

high volume of residential construc¬
tion in the early part of 1959.
A

Maufice M. Rosen

tapering off may set in as
progresses. For the entire
I estimate that private housing starts should gain

gradual
the

year

year

around

Our
ways

5%

over

own

lags

a

1958.

industry, Residential Lighting Fixtures, al¬

few months behind housing! starts because

Continued

on

page

56

56

The Commercial and Financial Chronicle

(452;

Continued

from

page

plant of Coro's English subsidiary will be completed and

55

in

installed when the house is about complete.
Thus the outlook is excellent for the first half of 1959

fixtures

are

and

probably at least very good for the second half.
addition, the lighting fixture industry should bene¬
fit from the cumulative effect of its own efforts and
In

Ready-to-wear

the

home.

fighting

The

will

promote better lighting in
toward a general upgrading in

trend

undoubtedly continue, not only in
but
especially
in
the
renovation

construction

new

and

modernization of existing homes.

For these reasons the
lighting fixture industry should surpass the
estimated 5% gain of housing: my estimate is a sales
increase of 8% to 10% for our industry.
My own company, Progress Manufacturing Company,
Inc., is planning on a 20% to 25% gain in sales over
1958.
This optimistic forecast is based partly on the
introduction of a great many new items into our line
and partly on the fact that our sales last year were
residential

and

President,

fashions

couture

both

—

the

in

United States and Europe—which set the silhouette pace
for

accessories, indicate that 1959 will be

for

jewelry to accent these understated fashions.

those of related industries to

L.

production by the fall of 1959.

Pins will be

silhouette,

trend

a

"slump"

reduced

of

somewhat

by an illegal work stoppage in two
plants last October. I expect new highs in sales

our

and earnings in

earrings

reasonably uniform in 1957, but, for

"must."

a

E.

ROWLAND

Agriculture

was

new

during 1958.
While prices in some
segments of agriculture sagged during parts of the year,

lets

will

the whole agriculture held steadier than did most of
tusiness and industry.
The year 1958 was a good one for
Ralston Purina. All five major divi¬
sions

of

the

established
record-breaking volume in sales and
services.

These

Chow

the

are

the

and

Grain

Merchandising

restore

must

Each

be

health

import stones and

tions also make

back

cut

the

to

broiler

business.

Pro¬

bring it in balance with

markets.

new

brings its

year

problems,

own

but

we

in

Low feed

prices help make

better feeding

profits.

Vendome

confidence

in

the

future

is

shown

by the

fact

company's capital expenditure budget for

ex¬

pansion

during

history.

Our newest and largest plant for the manufac¬

the

ahead

year

is

the

largest

in

its

but two

of

the

dustry who served

construction.

The

Our

are on

dealer

next

sion

at

Several

summer.

drawing board

organization

and

most

for

optimistic.

or

under

for

the

and

manufacturer

poultry.

We

credit

who

the first

The eight

interest

and

took

those

of

look

modern

for

new

rations

Purina

reporting

combined

sales

for

1958

Because

set

all-time

an

1956. Expectations for 1959

are

for

an even

year

high

of

at

we

capital loans
need

for

effort.

of

too

in

per

creased demand for

Coro

in

is

reductions,

technological

England

to

meet

Since

that

number

of

cattle
the

and

that

Ross

paid

in

full,
the

reputable

a

the

and

it

the

steady
the

im¬

amount

mar¬

has been increased.

would

seem

farmer

and

evidence of
hogs

paid

for

in the

fat

feed

on

will

that

not

in

fare

were

marketed

high

as

as

heady,

a

lots, the stock

belt, the prediction
will

hold

about

Because there were 12%

than

1

feel

this winter

they were

feed

livestock

at

of the

many

I

exceedingly large

an

corn

October

and because

ago,

year

that

and
year

steady it will be

a

the

same

time

cattle taken out

prices

Rosenberger

amount

the

with

the

greatly

in¬

accounts.

rise

in

consumer
new

of

work

location

of

on

the

several

of

the

deliveries

of

but they did not materialize
continuity anticipated. In the
previous

orders

affected

both

Nov.

of

still

Nov.

1, 1958, only 87 commercial vessels
order, of which only 22 had been placed

on

1,

Thus it will be evident that deliveries

orders

new

1958

orders

and

that

less

than

one-third

the

placed during the year ending
during the corresponding period of
These 22 orders included one nuclear

were

than

-for

four

of

which

No tankers

type of vessel

any

were

not

were

If however, the

ago.

awarded

included and

were

no

until
orders

placed between April and

recent award

a

of

fine thing and will enable

a

contract for

one

large ore carrier on the Great Lakes and a very recent
finding of a low bid on three additional cargo vessels
preliminary to award of contract early in 1959.
There are presently pending four
cargo vessels for
which

bids

have

recently been submitted, on which no
In addition, invitations to

awards have yet been made.
bid have just been solicited

three

on

additional

cargo

vessels.

There

still

appropriated funds available for con¬
struction differential subsidies and national defense fea¬
are

tures for

seven cargo vessels in the fiscal 1959
program,
in addition to those above mentioned. It has been
under¬

stood that the Maritime Administration budget for fiscal
1960 would include funds for 20 additional
cargo vessels
as another increment in the
long range

ship replacement
lines, but the action of the
Budget with respect thereto has not yet
been made public.
There is a little prospect for more tanker orders at
present.
However, some additional ore carrier orders
may develop for Great Lakes service to replace
small,
slow, old and obsolete carriers presently in service.
Bureau

of the

of

subsidized

the

There appears to be little prospect for the
construction
of seagoing ore carriers in this

country.

The unsubsidized berth services and the
both need replacements for their

but,

under

present

solve, not the

conditions

least

of

which

have
is

the

tramp

opera¬

respective fleets,
problems to

some

financing of

new

construction.
The

use

of lift-on lift-off

ships

may

ultimately provide

sufficient incentive

to resuscitate, in part at
least, the
coastwise and intercoastal services, and
perhaps even to
invade the overseas field.
'
The

prospects

for

orders

from

these

various

other

mentioned are still a little too vague for
ship¬
yards to rely upon for orders in the immediate future.
Hence, the bulk of any orders forthcoming in 1959
sources

new

post office, the vast

Federal

prospective

Highway System,
new

industries

in

Bluffs, the further development of river docking
facilities, the continued effective, economic control of
City Manager form of government, the aggressive,

forward looking attitude of

prospect,
with

existing and the prospective work load.

of

spring probably won't

Most of these cattle will be

new

in
or

tors

Council

our

were

rate

the

finished

for

July, 1959.

With the completion of the
G. E.

orders
at

September, 1958, inclusive.

Many, recognizing

populations

pastures of the

prices

cattle

year

then

There has been

"know-how"

surpluses,

shipbuilding yards look back on 1958 with mixed
At the beginning the
outlook, based on the
order book, was reasonably good and additional

emotions.

program

marketed before

type,

tremendous

L. W.

have

or

per person

otherwise would be useless.

demand from both England and the continent.
This




reversed.

was

rise

until the second quarter
apparently has leveled off.
But shipbuilding yards do
ultimately feel the results
of a
"slump," first by suspensions or cancellation of
existing orders, of which there have been some, and,
second, by the failure to place new and additional
orders, which inevitably creates a dip in the future

contracts

the feeders to utilize the abundance of
rough feed which

increasing manufacturing facilities
the

trend
to

of 1958 where it

for

increase in employment and income

an

evident

hold about

jewelry by Coro's Canadian

currently

the

continued

October, 1958.

prediction is true that prices paid for fat livestock will

jewelry

cope

major
there are

powered combination passenger and cargo vessel for gov¬
ernment
account, two ferries, and 19 cargo vessels,

farm person has doubled and tripled since

be

plant in Toronto,

just been completed to

when

1956
has

the preceding year.

of

improved machinery

cattle

added 40,000
square feet to its Providence
factory,
the largest costume
jewelry factory

has

it

Nov.

farmers

long standing.

non-farm

of

more

recently

modern of its

of

time

exceeded

have almost

steady for the next six months.

lcoking, exciting spring merchandise
in depth.

new

part

number

badly.

this

Canada, the most

upon

little if any

us

While there is every

Reports of excellent jewelry busici e s s
in
December
indicate, Mr.
ftosenberger stated, that stock inven¬
tories will be low, and that
jewelry
departments will be open for new-

in the world. A

but

on
yard activity and employment.
Shipbuilding
employment had been declining from 1953 until the latter

whereas

Consequently, even though prices are lower and

the

a

in

Several
1959.

Shipbuilding yards do not feel the effects of a slump
quickly as ship repair yards, as there is no immediate

were

living, have accomplished this by concerted

With

produced

increases.

Coro

into

effect

since Nov. 1, 1957.

larger units in order to maintain

provement

is

line with this boom

well

run

1, 1957, 98 commercial vessels were on
order, of which 68 had been ordered since Nov. 1, 1956,

interested

Many

sizable

Coro

divisions, including its
jewelry subdivision, Vendome, are preparing for substantial

In

as

As

dis¬

prices, the talked

this writing we

made

fields

sales,

pretty well completed.
jobs have been completed,

meantime,

two

food

most

are

conditions.

have

"Chairman of the Board.
All

been

conversion

the

were

dependence

our

livestock

increase, according to Gerald Rosenberger, President and

couturier

were

concerned about the forecast of
lower food prices and a reduction in
farm income.
Because of an abun¬
dance
of
crops
and
comparatively

of

greater sales

1959

and

spite
will

of

con¬

The

retail

on

If there is to be

high, topping both 1957 and the previous record

months

the economy of agriculture and food

for

Coro's

of the yards but that program now appears

some

have

The

in¬

and

commerce

tribution and construction.

1939.

President, Coro

six

view

gin of profit less, the net

ROSENBERGER

of

included

rates.

dismal

more

a

standard of

records to be set in 1959.

GERALD

lower

in any year since
the fact that 1958
decreased progres¬

curve after scheduled
existing orders are well
The long lead time required for ship construction
makes it necessary to have orders far in advance in
order to maintain continuity of work load.

machinery, petroleum and

effi¬

livestock and poultry farms offers expanding

livestock

average

along.

Savings Bank,

leaders

steel, appliance, merchandising,

distribution

continuing trend toward greater production
on

to

several others which will

1959.

panel at the fifth annual discus¬
National Bank of Chicago on
the

First

the

business outlook

boom

the

being modernized and strengthened day by

opportunities
lor

Cincinnati

■;

ciency

for

ROSS

Bluffs

ten

and

at

Chow mills

are

combina¬

on a

mence

operation

W.

Council

recession has affected

system

color

year,

ture of Ralston cereals and Purina
Dog Chow will com¬

day,

Unusual

the

division

its second

production

new

beads.

marks

Council Bluffs, Iowa

likely to influence feed prices favorably for

the feeder.

average

and

The

season's

new

changing fashions in 1958—the chemise, trapeze
incoming Empire—did much to stimulate the jewelry
business. Pendettes, multiple-strand bibs and ropes were
among the star sellers.

struction

to expand our volume of business. Abundant
grain crops
of 1958 are

other

the

iridescence

average

sively, each quarter being less than
preceding quarter, is significant.
A/..A
jumboizing of T2 tankers has provided conversion

the

The

All

Ralston Purina look to 1959 with confidence and enthu¬
Our optimism lies in the opportunities we have

our

accent

frosty

in the jewelry field

news

President,

siasm.

Our

to

or

the

1957

1953.
Moreover,
employment has

R. Sanford

work in
new

Raymond E. Rowland

States.

to

1958 (the

available), the

work load

fcroiler industry suffered from over-expansion and low
prices. Unselfish business statesmanship will be needed

that

fresh,

A

L.

During the last quarter of 1958 the

consumer

jewelry colors have been specifically

new

E.

than

duction facilities have just been enlarged and the sales
has been expanded to take care of the greater
demand for this more expensive couturier
jewelry line.

and

dog foods in the United

duction

important

more

of Coro, which has just com¬
received tremendous store and
consumer recognition and acceptance in 1958. Plans are
now underway for
greater sales in 1959. Sales and pro¬

poultry feeders of
the nation fed approximately 4% mil¬
lion tons of Purina Chows during
1958 in the production of meat, milk
and eggs. Purina Dog Chow climbed
to the top position in sales of dry

to

jewelry

force

Livestock

1959

in

with,

pleted

Oi vision.

tn

color

the

than

importance of color in the coming fashion

makes

ready-to-wear.

The

Divi¬

sion, the Pialston Division, Sanitation
and Farm Supplies, Soybean Divi¬
sion

loaded with brace¬

or an arm

and

company

three quarters of

latest figures

the fashion look lor spring.

be

Coro's

economy

on

the first
new

than

planned to blend
na¬

will

a

employment has been about 27% less

ever.

relatively bright spot in our

a

button

ears,

up

single important bracelet,
The overall

RAYMOND

the

laying

the

big 1959 fashion because of extremely short sleeves. The

195.9.

President, Ralston Purina Company

is expected that, with

exposing

those engaged in repair

are

hair fashions

and the

wide-away and

increasingly important. Bracelets will be

picture

tional

and

America

of

Decreased

work.

pins

Empire pendant necklaces will take top place in the

up

Council

"slump" in shipping following the
"Suez
Canal
Episode" had its repercussions in the
shipyards, both here and abroad.
The shipyards which first feel the effects of a shipping

.

become

SANFORD

world-wide

Multiple-strand bibs, ropes, single-row necklaces and the

going

Thursday, January 22, 1959

.

Shipbuilders

new

several

necklines of spring make the necklace

fashion picture. It

E.

.

shipping activity
of many ships cuts
potential work load of the ship
repair yards and is immediately re¬
flected in their employment, which
is
the
yardstick with which ship
repair activity is most conveniently
measured.
Such
employment was

combining

for

should stimulate multiple sales. The new
scoop

year

important—worn high for the

very

while

banner

a

The

.

our

people

the long pull I am
decidedly optimistic.

as

a

whole, for

undoubtedly will

come from the long range replacement
of the subsidized shipping lines, together with
portion of the current naval construction program

program

that

allocated by the Navy to private shipyards.

Fortunately,
after

a

1957

to

the Administration and the
disastrous lapse on the part of both in

Congress,

failing in
support and appropriate funds for replacement

Volume

Number 5814

189

construction
with

The Commercial and Financial Chronicle

.

.

1958, did come through in 1958
appropriation for that purpose .for
is hoped that ?uch will be the case

for fiscal

moderate

a

fiscal

.

It

1959.

this coming year for

fiscal 1960.

ships
placed in service, two for the Grace Lines and

During the past year, four new passenger-cargo
Were

conversion of

Mariner to

a

In addition,

Lines.

two for Moore-McCormack

a

major

one-class passenger-cargo

a

ship for Atlantic Service was completed and placed in
service.
Whether or not funds will be made available
in the coming session to proceed with the new superliners for the United States and American President

in the last Congress, remains to be

authorized

Lines,

construction of these two ships would con¬

The

seen.

greatly to the prestige of our country and, by
expanding the mobilization base of ships in being, par¬
ticularly passenger ships suitable for troop transport,
enhance the national security.
AA
tribute

the case last year, the key to a sound
future for the shipping industry, for the shipbuilding
and ship repairing industry and for the national econ¬
omy, lies in the budget recommendation of the Ad¬
ministration for thfi fiscal year 1960 and the action taken
Again,

as was

recommendation. A >

by the Congress on th^t

panies. And 1959 should
by this type of cigar.
In the

We of the Con Diesel Group face the year 1959

with

expectation of continued growth through increased
military and commercial sales of our diverse products
and services, and with confidence that earnings through
the year will eclipse those of the
the

preceding twelve months.
This anticipated growth, we be¬
lieve, will come as a result of our
active
programs
of diversification
and product development, increased
operating efficiency and aggressive
sales
efforts.
The
diversification

effects

three

which

of

Group in

the Con Diesel

all over America with the objective of obtaining
foothold for cigars among younger men whose smok¬
ing preferences are not yet fully established. And other
puses
a

industry programs will be at work in
cigars with such masculine

materials, merchandising aids and powerful adver¬
tising support. And to heighten the appeal of cigars to

helping to generate a healthy growth
cigar industry for 1959. But beneath them lies
something else. Not quite as obvious, perhaps, but every
bit as powerful. It is a spirited new movement by an
industry criticized not so long ago as being too "back¬
ward" in its ideas and techniques. During
1959, the cigar
industry will not be backward. It is looking to the fu¬
ture with optimism, aggressiveness and a lot of new
ideas. It's the business that came up from 4.5 billion
in

1933

to

than

more

Norman

1.

shift

The

Schafler

nomic
Coast

the

to

and

Pacific

in

South

the

future

Pacific,

of

ground

important

new

ing

New

of commercial products due to add

one

to

Zealand

and

tourists

of

will

want

to

go

inaugurated by Matson this year, will continue
meet the needs of modern shipping and
are pleased at the warm acceptance the con¬

expand to
We

tainer project

Chairman

the cigar industry's

following the recession, ha?, of
in the cigar business also. This
is

outlook

course,

country,
been reflected

up-

expected to continue

during the coming year, and its ef¬
fect on the cigar business should
continue in proportion.
•
*

number

a

very

am

Brokers' loans

in 1929 and
market

are

value

are

country's economic
we

can

of

all

our

common

a

requirements for

ef¬

pleasure.

by-product of this search for




a

Norman

Schwartz

A

more

satisfactory smoke

in

has

sectors

some

not
Joseph

we are frankly hesitant to commit
all-out "department store" merchandising^

recently

began

installation

Seitz

the chain
"Homfc

special

of

part of the
chain's new construction program. By the latter part
of 1959 we should be able to reach our own decision on
the importance to be assigned non-foods in Colonial's
future operations. We will adhere to the premise that
we
are
food retailers first
and non-foods salesmen
certain larger supermarkets

in

second and

as

position

do not intend to jeopardize our

we

in food distribution.

that

believe

We

food

passing

currently

is

retailing

transition period comparable to the shift to
self-service in the Thirties. To illustrate, food retailers
still do not know what is the optimum size for efficient
through

a

We

sections.

monster-size
ical

with

operations,

supermarket

or

non-food

without

discover that we really do not need
supermarkets to do an efficient, econom¬
may

selling job.
Many retailers are discovering
12,000 to 25,000 square-foot stores can
volume and profit levels
in competition

well-run

that
hole!

with
oversized supermarkets. The growth of so-called bantam
markets in many areas is another development suggest¬
ing that size alone is not the only route to successful
their

food retailing.

expect our chain's 1958 sales

We

will hold approxi¬

1957 levels, but that earnings might be of?
much as 20 to 25%. This reduction can be attributed

19.^9 store development program will
regular rate in anticipation of higher
sales and earnings during the next 12 months.
However,

continue

at

our

the

in Pension and Social Security

gain

will enjoy

a

greater volume

always respond

improvements in general business,
in fact historically running some¬
what ahead of it, there should be a
real improvement.
will

There

stantial
Francis P. Sears

higher in 1959 with

a

headed by 20%

probable
or

more

still be sub¬

capacities for most of

products, and there are
notable examples of capacities

in

far

mands.
be

however

excess

major

the

some

automobiles expected in 1959, although I am

the past three years.

Chemicals Corporation

general business condi¬

As chemicals

tions.

Indications are that industrial pro¬

goods,

SEMPLE

B

to

stupendous growth of

in durable

ROBERT

ably better

happy
to note the greater increase is in purchases of the com¬
paratively lower priced cars, whose higher roofs and
shorter wheel bases contrast so effectively with the un¬
comfortably low-slung and ridiculously lengthy styles of

new

brand
an

that satisfies

non-foods

will

trend

reported for

just passed. There seems little
doubt that the FRB index of industrial production wil!
show continued improvement from its present levels
throughout most of the year, and
hence we will be having consider¬

12%

considerable
smoke

this

enthusiasm

The

I feel sure that chemicals

gains in steel products. This great increase is largely
due to the better situation in the number of units of

switching by these people in
fort to obtain

where

certain

not

lead.

of business than the year

-

been

big food re¬
edging—or

been

mmmmmmmmmmM

growing

of millions of American
cigarette smokers to "shop around.''

many

have

President, Wyandotte

shows how much many peo¬

Funds plus the

tendency

for

who

plunging—into non-foods. Although
non-foods are being sold more and
more
extensively in many super¬
markets, most food retailers are still

of the

a very safe situation
slight decrease during the
past two years in the purchasing
power of the U. S. Dollar indicates
that the people are wiser than they
were and will not pay unreasonably
high prices for goods.
The great increase in 1958 in sav¬
ings accounts and holdings of life in¬

duction will be 5% -8%

has

decisive

expect

the

crease

of

beneficial

One of these forces is the

that the next 12 months will

thinks

only one-third of what they werf

try,
also.

our

confident that

less than 1%

Investment Trusts.

prove

the Board,

of

happy about

forces peculiar to the tobacco indus¬

should

can

to general economic and competitive conditions, reduced
profit margins, and higher promotional costs.

SEARS

Columbian National Life Insurance Company

feeling

surance

- But in addition to this general up¬
ward
force
affecting virtually 'all
are

P.

ple are voluntarily saving. Another
indication of this is the great in-r

:

there

tailers

prosperous year.

and

for 1959 is the best it lias been in years.
The general upturn in business all over the

big ques¬
retailers, namely whether major food re¬
profitably handle a variety of non-food items*

ranging from minor soft goods to major appliances that
include television sets, refrigerators
and even larger items.
Our
Company
which
in
1953
grossed approximately $440 million
in 469 stores east of the Mississippi,

as

am

Incorporated

mately to

FRANCIS

The

Stores

tion for food

has had, both in the Islands and on the

mainland.

I

Colonial

Nineteen fifty-nine will be the year of the

Centers"

have

program,

SEITZ

JOSEPH

President,

We

strong

This indicates

President, DWG Cigar Corporation

their

the

Hawaii, „the

by plane and one way by ship.
high hopes that the new freight container

way

trade.

proposed affiliation with

largest, soundest and oldest in the business with its 33,000 agents, should mean a great growth for us.

to

Thousands

business.

We

our

of years,

countries

Hawaii hotels does not mean
lessening of interest in the
Islands
or
the
Pacific.
In
fact,
Matson will be in a better position
Randolph Sevier
to
develop its passenger ship and
freighter
business,
which
is
an
integral part of the Pacific tourist economy. We plan a
vigorous advertising
and promotional
campaign for
steamship travel in 1959.
The advent of the jet age should spur Pacific travel.
Obviously, jet planes will offer competition for the
travelers' dollars, but, at the same time, they will create
new

Company,

own

Despite the fact that Colonial has
handled a wide variety of non-food items for a number

stocks, whereas brokers' loans were
10% of such value in 1929.

SCHWARTZ

From many standpoints,

our

yet been accompanied by fully con¬
vincing profit-and-loss figures.

our

support equipment, received from
Missile Agency, Lockheed Aircraft

NORMAN

There

up¬

any

work
contracts for missile

substantially to the projected military volume, it seems
reasonable to anticipate that 1959 will be a year of con¬
tinued achievements for the Con Diesel Group.

which

the

The recent transaction involv¬

area.

outlook for 1959 and I

businesses,

on

Australia and the rest of the Pacific

a

trend

SEVIER

population and eco¬
opportunity to the Pacific

and with shipments

Award

year.

of

Army Ballistic
Corporation and the United States Navy.
With the company's backlog of military business cur¬
rently at the level of $19,000,000 and likely to increase,

•

last

Elsewhere in the Con Diesel Group,

the

:

units

definitely is
swing and the Pacific region is on
the verge of its greatest growth in
history.

aircraft, missile, and nuclear power plant controls and
components.
That Con Diesel is fully prepared to meet the com¬
plex technical requirements of military procurement is
evidenced by the range of new products developed and
produced during the past year. These products included
advanced missile and aircraft ground support equipment,
precise power supply units, airfield vacuum sweepers,
electronic circuit analyzers; instrumentation components
for nuclear powered submarines, and commercial jet
servicing equipment. As the new year opens, our Con¬
solidated Controls subsidiary is engaged in resign and
manufacture of components for primary plant instru¬
mentation for the first nuclear powered United States
Navy destroyer, as well as for a nuclear powered air¬

aircraft

billion

6.1

beginning!

belief

upon

As to

the great Hartford Fire Insurance Company, one of thcs

are

the

Hammond Valve Corporation subsidiary on
Dec. 2, 1958, extends Con Diesel's product line into
manufacture of bronze valves for plumbing, heating and
industrial applications. The two prior acquisitions were
made by the Con Diesel subsidiaries, the Lima Electric
Motor Co., Inc. and Consolidated Controls Corp.
Lima
Electric is engaged in production of electric motors,
gearshift drives and motor generator sets for the com¬
mercial market. Consolidated Controls is a producer of

progressing

Life Insurance indicates that this product is moro
appreciated than ever before and shows clearly the in¬
comparable advantages of this form of thrift.

nary

men,

fact that the national economy

company's

craft carrier.

tion there seems to be a continuously higher demand,,
especially in the residential section.
Apart from a great war, the chief danger for the com¬
ing year seems to be in threats of heavy inflation and
crippling strikes by the ever grasping labor unions.
Many economists predict there will be little inflation iri
1959, but I hope the Federal Reserve Board will watch
carefully and take needed action for control.
The great increase in purchasings of so-called Ordi¬

attractive new packages with the accent
on modernity will be
making their appearance on cigar
counters and in supermarkets.
A-;
A..A:
These are just a few of the more readily observable
younger

one of challenge and promise.
challenge lies in the growing competition from
jet planes and other ship lines; the promise lies in the

strength as

and

effort to link

sale

has only just begun.
At Matson we
share

is

an

men's fashion adver¬

tising, bank advertising, and industrial advertising.
To capitalize on the peak cigar-selling seasons of the
year, individual companies are planning alert and timely
promotional drives complete with bright, new point-of-

it enters upon the calendar year 1959.
The most recent of these acquisitions, effected by the
of

areas as

The

position

a

of the traditional sizes and shapes of cigars,

The New Year should be

acquisi¬

major

consummated, the
have been to cast

been

greater sales gain

President, Matson Navigation Company

and industrial products.

1957

have

even

tailers

our

Since

an

RANDOLPH

the

tions

see

There will probably be a small increase in inventory
accumulations, although not much pick-up in business
capital outlays since there is at present considerable
capacity in excess of demand. There is an exception in
the case of public utility companies, for whose produc¬

be

has had the purposes

commercial

younger

also many optimistic signs for the year ahead.

And that's only the

operations over recent years
of moderating
company's dependence upon gov¬
ernment contracts, and giving the
company a more balanced line of

of

area

are

units

,

among

Aggressive industry advertising will be at work to help
sales by promoting the masculinity of cigar smoking.
Industry programs will also be at work on college cam¬

in

President, Consolidated Diesel Electric Corporation

particularly

of small cigars such as the cigarillo. During 1958
cigarillo sales increased substantially for many com¬

men,

factors which

SCHAFLER

NORMAN I.

has been the increased use,

there

57

(453)

a

As

year

business,

prices

of

excess

to

a

current

result

sales

1959 will

de¬

again

of keen competition for
and
while
I
anticipate

remain

relatively firm

doubt if there will be many
cant

increases.

1958

as

Profits

I

Robert

B.

Semple

signifi¬

should show improvement over

despite increased costs of

raw

materials, trans¬

portation and labor most companies have been able to

Continued

on

page

58

The Commercial and Financial Chronicle

Continued

J.

from page 57
Chairman

minimize the deterioration of margins by effecting econ¬

plants, and as a corrolary new plant construction
the industry will be down from the levels of the

just passed.

' ;

.

provide new markets for
new or improved products, and those who have the good
fortune this year to bring significant new research de¬
velopments into the profit column will profit accordingly.
■/..
will

Research

continue

to

to

To

summarize,

consolidation

pansion made

industry

the gains

of

over

will be

it

feel

I

chemical

the

The

an

improved

levels

the

coming

end

rapid

of

"

which

recovery

'BK

that

in our present type of economy those
responsible for economic policy decisioiis in Washington have mastered

year

but still one of
in technology and plant ex¬

"7-B
,

i?

J

W*.

the

'

thinking and actions required to
keep our economy on a fairly even

the past five years.

It

informed

moderate

estimates

for

call

general,

abouts.

Public

construction

during

works

will

estimated

1958

to

search

were

Russian

space

satisfactory levels.

based

on

market.

funds to ihvest'in

From

the

standpoint of my own company, Barium
Steel Corporation, 1958 results have been more
disap¬
pointing than the general business picture. As historic
suppliers to the capital goods industries, our 1958 op¬

re¬

by leading construction field

1958 than in

1957

the

standpoint .of the over-all economy that

insurance'industry do

That v/ill

growth is accomplished

mean

E.

Keystone's faith in the recovery of

underground conduit,
principally by the communicaindustry. If these estimates
are
borne out in the months ahead, Natco
glazed and
unglazed facing tile, available in four face-size series

months

and 22 color

the influx in

cations

ume.

A

This will also be true

of

our

brick,

sewer

and

three

speckled patterns. This product

one of our most recent, offers the architect and con¬
tractor a material which
is, at once, durable and decora¬

tive.

It

is, in

new

our estimation, a strong competitor with
building materials employed in modern con¬

struction.

ernization since the

end of the hostilities of World War II and the Ko-

conflict.:

rean

While

slowed?, down-

was

this

"
•

construction

in

institutional

construction will remain high, pro¬
viding a stable market for facing tile. This product finds
its major application in interior
corridors, stairwells,

kitchens, lavatories, and operating rooms. The popularity
of ceramic
facing tile for these uses is traceable to its
wide range of colors and its

The United

non-residential

building
will result in another year of increased sale
of facing
tile, long our best selling product. School, hospital and

nance

durability and low mainte¬

cost.

At Natco, we are
optimistic about another new product
which has generated a great deal of interest in
building
circles. Uniwall facing tile, when in
place, provides the
builder with an unglazed rough texture exterior
a

time

the

m

"

v

Construction suppliers look
In

an

back

on

a

1958

with

blighted by

both

reces¬

wholesome stability.

While many other segments of the
economy slid down¬

ward, construction held its own, and, in so doing, served
to help brake the effect of
slipping volumes in

many

other industrial
categories.

at the rate of three million each
year,
in this
long-range expectation for the

Personal income continues to mount.

is the key factor

addition, present housing, residential
alike, is becoming obsolete at a rate

program

during

the

our

during 1958.

In

Some -economists

are

predicting

business

$34 billion per year to

a

ML

structural clay products

will

figure

Research has

and better service in

Of

our

use

industry.




than

and

ever

capable

of

longer

before in the

history

a

thin 2%

an

Donaid

c.

Suchter

1958

to

month

of

over

1957;

an

companies

These two factors
business

1959 should

upward trend for two

rea-

First, personal income should

ica

are

j>3.6Q

nearly

that amount.
be sold

can

consumer

is in

a

inciuding^life

with

increased

sales

combine to give the

personnel.
life insurance

an

opportunity to gain a little bit in the propor¬
people's incomes which go into premium pay¬
ments. Actually, while the statistics of the life
insurance
tion

of

business have been
have done
to

no

impressive since World War II, we
barely hold our own in relation

better than

the national economy.

We think- that 1959 may show
a figure
higher than the 3.9% of personal income which
has been applied to life insurance
premiums in recent
years.

hour, including fringe benefits,

per

foreign steel cpmpan.ies

This is

major

a

at lpwer

pay wages at
reason

less than one-third

why imported goods

prices than domestic products

be manufactured.

'

can

y

This unfair competition has many
dangers. It threatens
and the stability of the

companies that provide those jobs.

Just in the wire in¬

dustry alone, he&rly 3,000,000 man-hours of employment
lost due to

were

foreign imports last year/ What's lWre,
foreign competition jeopardizes our national defense, if
weakens American industry.

it

A fair,

solution to this situation is imperative

and

if busi¬

industry in the nation is to maintain its
and

grow

oppor¬

the needs of America.

serve

The

anticipate in 1959 and the years ahead must
be predicated upon this problem as well as
pur ability to

progress we

customers .with

serve

service. j.-i

.

top quality products and

\y'y

:

BRYAN

prompt

,

E.

SMITH

Reports' from fire and casualty insurance companies
will provide somewhat better
reading for 1958 than they
did a year ago. Much of the improvement
shown, how¬

will be

ever,

more

apparent than
the

H^B
B^I^B

fact

that

real.

This

changes

is

in

due,'to

reported

stantial gains from unrealized appreciation in the market value of cpmmon

-

stocks
of

reverse

less
a

in

whereas

this

was

true.

1957

»the

Although
signs that

dramatic, there are
hopeful trend is developing

more

I'■ \ surplus wil reap the benefit of subHigfl tin

the underwriting end of the busi-

ness.

1957

proved

to

begone of the

most

unprofitable years in the hisTory of the industry, but during 1958

P^^B

some improvement was experienced

-

'

The

chases and his savings,
insurance. Secondly, the life insurance
companies generally took ad¬
vantage of the opportunity afforded
their sales forces, and a number of

expand
enter 1959

E- Som,!le,'

The problem pf competing with
foreign-made wire is
difficult one. 'While steel-maker's wage costs in Amer¬

under

increase

Life insurance sales in

show

■MHI

devel¬

building supplies in the bustling construc¬
Moreover, our products are more easily

obtainable, attractively priced,

corresPonding

sons.

in

that

but

^ast month was the highest Decem-

.

approximately

oped product lines which combine the
purely functional
with decorative. Our materials are now
competitive with
market.

a

Wmm
lhe

rise in construction

point between $53 and $64 bil¬

prominently in the coming boom.

were

month has shown

f

^^B

'

Reu

domestic wire industry. Tliac problem is
foreign competition—the rapidly increasing tonnage- of
imported steel wire products into the United States from
the low-wage-cost countries of
Europe and Asia.

ever, that the trend has been upward

'

^
:

problem that-faces not only Keystone

.rec?rc*. breaking centennial

°ur

lion 10 years hence.
We believe

1958

year

and non-residential
faster that the rate

volume upward from the
present level of

Life

throughout the country will
continue to expand in the
first half of 1959 at about the
same rate as in
the last six months.
Sales in my own
company, Northwestern, for the full

■pV

an

the jobs of American workmen

living
highest
change this

Insurance Company

BBpBMMHHH

j

ac-

President, Liberty Mutual Insurance Companies

President, The Northwestern Mutual
that

X

'sf<

"

but the entire

a

believe

»

our industry. Unfortunately, however, it will not offer
any
major relief to one • common

DONALD C. SLICHTER

^

* "*'"** '
</v\

increasingly competitive industry.

be favorable.
a

\ *

BBS *t

manufacturing

pete with others hi

tunities to

profitably in

our

Like others in
t /.h ;
•

favorable position to com- ?.

even more

For this
reason, my company is planning to build the
most modern
facility yet installed anywhere for the
manufacture of steel ingot. This new
plant to be built on
deep water on the Delaware River
will materially re¬
duce our
steelmaking costs and enable us to operate
more

replacement and modernization.

tion

and expansion.';

ness

construction field.
One out of every

five people in the United States
moved

other major

tional facilities to

activity of heavy industry.

It is also true that

suppliers view the future with gen¬
optimism. A rapidly growing population,
increasing

one, would not wish to

situation but

;

economy

sion, construction demonstrated

of

undertaken immediately is
foreign imports. In my opin¬

has the highest standard of
World—actual and real wages are the

ceramic glazed

pride and satisfaction.

eral

and

this means that we must have the
built-in
efficiencies which will offset the technical
improvements
and lower labor costs of
others. I believe that this will
come to
pass and that 1959-60 will see an
upturn in the

I
•

expansion

States

paid anywhere. I, for

facing
interior facing. Available in five
basic shapes, this product offers the
construction indus¬
try single-unit wall construction material for the first
and

markets of

these

econ¬

'i vi
f?? "f
;l JBgPilfcS'
flP •'r/f-*,t

past
it has been'renewed and addi-

year,

reconstruction.

Accelerated

other

be

programs

our

that

has increased their effieeneies with
the result that steel
plate is coming to th^ American market at
prices $18-$22
a
ton below current domestic
prices. This discount was
advertised as recently as December in
financial news¬
papers. If the United States wishes to
keep its place as
the leading industrial nation of
the World, it must make
its plants more efficient than even
the latest of foreign

•

linp,

other

demands

tions was destroyed
during World War II. The rebuild¬
ing of these plants, with the latest modern
improvement,

We also

ucts

colors

which

come about at least ih part
through the fact
that much of the heavy industrial
plant of foreign na¬

back-up tile, and allied building product lines.

seven

factor

ion, this has

pipe,

anticipate expanded use of the newer prod¬
developed by industry research in recent years.
Chief among these is glazed facing
brick, available in

ahead.

modernization

patterns, will maintain its heavy 1959 vol¬

the

national

our

currently underway at our Peoria Plant.
the steel 'industry we have invested y
heavily in new construction and mod-

All of this; of course, is being
complished to place our firm in

used

without

omy and itt the* era of progress which lies ahead is indi¬
cated in ohe way, I believe, -by the construction
activity

and the very high national income registered in
1958, that the production of heavy capital goods requir¬
ing structural steel and steel plate which were put off
in 1957-58, should show a
satisfactory increase in the

increase in

an

of

the]
per¬

SOMMER

omy

sales

in

we

suading the individual to save, and thus indirectly chan¬
nel a larger part of his income into
long-term invest¬

residential and non-residential build¬

ing. We also expect

-

better job in 1959 in

a

processes: are Underway.
The year
ahead calls for-further modernization

our

\

life

sharp curtailment in plant
expansion and equipment replacement. It is my
belief,
however, in view of the general strength of the econ¬

have reflected

decline in

a

The demand for capital upon the part of
individuals,
corporations and public bodies apparently will be somjewhat greater, in 1959., Therefore, it is important from!

economists, add up to another year
of sustained activity for construction
suppliers. At Natco, we anticipate a
strong sales performance for product
lines which find application in both

erations

to

aue

policy loans and payments to policyholders, as well as
growth in assets,-the investment opportunities available
both in real estate mortgage field and for
corporate

REUBEN

conquest)
primed the pump
that
brought overall business statistics to their present rather

billion

$9.7

almost

this year.
These predictions,

costly
supply little or no funds for the capital
Although most insurance companies had more

President, Keystone Steel & Wire Company

employed in early 1958 (certainly justified in the face
of

but in

be actually more

J,-A.'Sisto

■

they

edge upward from
of $9.5 billion

sOm| 'of|

be cheaper,

to

appear

inflationary credit expansion.

economic cycle is the tremendous sums required for the
defense program. The slow or rapid use of these Federal
funds can make an almost immediate
change in the
economic climate and the rapidity with which

level

may

turn out to

may

j

which

ments.

has

'30s, cheap money alone is not
the complete answer. The new factor
which can be used in stabilizing the

utilities

and

and

which

run

in the

although

gains, in all construction categories during 1959.

Non-residential building is expected to increase ap¬
proximately 5% to $11.6 billion, with residential build¬
ing rising to $14.2 billion or there¬

an

WW *

always been obvious that
cheap money would help stimulate
business activity but, as was shown

SHIPLEY

President, Natco Corporation
Best

tfi|j ;
/||

Mm

keel.

ROY A.

long

securities exceeded their investible funds.

actu-

me

varieties

the

sometime

1959.

ally took place indicates to

1958,

over

present

towards

■

for

Corporation

slow recovery

a

Thursday, January 22.

.

For the benefit of the policyholder himself, it is much
be desired that the increased flow will go into nhe

lhe

nomic'doldrums and

.

savings forms of life insurance rather than into

plunge of the Federal Reserve Board Index
of Production and the rapid increases in
unemployment
which took place during the last half of 1957 and
early
1958, according to all previous precedent, should have
heralded a rather long period of eco¬

new

in

to

President

The swift

There should be less starting up expense charges for

years

SISTO

Barium Steel

administration.

omies in production and

A.

of the Board and

.

im

the

loss; ratios

HHr

Bryan

E.

Smith

a

v

-

•

"

of

automobile,
fire lines.A
number of companies will also show
general

liability and

reduction

earned

of

expenses

premiums.

As

incurred

the

to

leading

of' workmen's

writer

compensation for more than '20
the operations of our own company tend to reflect
changes in the level of the national economy. During
years,

the

last

quarter of 1957 and the first of 1958

trace the effect of

rolls.

sion,
of

reduced

Now-that the country is emerging from the
we see.

this,reflected in

an

compensable accidents and

volume

trend.

from

In

this

common

source

with

could

we

employment and lower

will

pay¬

reces¬

increase in the reportings
know that the premium
soon

resume

others who write

its

upward

large and
growing amount of automobile insurance, the 1958 re¬
sults reflect, in part, the rate relief granted. During- the
year, some 35 of the 49 states have promulgated, ap¬
proved or permitted automobile insurance rate increases.
a

Volume

Inj

189

some

Number

The Commercial and Financial Chronicle

5814

states where increases are badly needed, how¬

ever, requests

hjCJne of the most serious problems facing the industry,
subject of concern to the
entire nation. In the fire and casualty field'the ravages

f

that of inflation, is properly a

,of -inflaton

are

manifest in many ways.

Automobile re¬

costs reflect the higher cost of parts and labor,
injuries reflect the increasing charges for medical and
hospital care and disabilities which produce loss of wages
reflect
higher wage rates.
As inflation becomes an
"accepted" way of life there is also a tendency on the

pair

growing network of catalog order offices maintained
the industry, the catalog repre¬
sents a great department store in the home, open 24
hours a day so shopping can be done in leisure time—
with no need for baby sitters, and no parking problems.
With

strong trends anticipated in all major sectors of
the economy and with excellent consumer acceptance of
mail order merchandising, 1959 should be a banner year

industry cannot

the

of

part

orous

long

remain

it

if

economy

a

is

healthy, vig¬

obliged: to

pay

tomorrow's losses out of last year's premiums.

^ Another problem of mounting

concern to all responsi¬
socio-economic consequence cf the

bly people, is the

Chairman

of

From

of

All this is

ties

nation's thoroughfares.

sion

of

t..e

promises to be

an

vention, careful underwriting and efficient operation all
which combine to provide insurance at the lowest

of

M.
..

J.

SPIEGEL

Chairman, Spiegel, Inc.

..

At this

time last

year

there

v

>

considerable

was

;

earlier

loss

will have

equaled

performance.
in

that

so

,

,

most

or

merchants

exceeded

1957

,\

look

in

ceptions,

1959.

With

virtually

all major segments

no

ex¬

of the

are expected to move for¬
1959, with the aggregate na¬
tional output attaining a record level

economy
ward in

J.

M.

by the fourth quarter of the year.
Consumer spending is expected to
be one of the principal factors con¬
tributing to improved business in

Spiegel

1959. There are

a

number of

in

the

economy

by consistently

increasing his

adjustment,
one%

total

consumer

buying

declined

less

than

from the peak of 1957 to the lowest point in the

recession

period, and for 1958 as a whole, consumer ex¬
penditures are estimated to exceed 1957 by approxi¬
mately $7 billion.

The decline in the sale of durable goods which marked
first half of 1958 was halted during the last six
months, and Spring 1959 should see a more normal buy¬
ing pattern in the allocation of the consumer dollar
among non-durables, durables and services.- With dura¬
ble goods moving, employment should increase suffi¬
ciently to provide jobs for the growing labor force and'

;

the

•'reduce

a normal level by the second
Wage rates will continue to rise, al¬
though there are indications that pay raises without im¬
proved productivity will be more difficult to obtain.
Higher social security and pension benefits will boost
the incomes of the growing senior citizen group. These
•factors will combine to augment personal income in
1959—and while income taxes and savings will absorb

half

of

of the increase, the remainder should
significantly above the 1958 level.
-ty. •, v,
Despite present arid prospective levels of personal in¬
come, there are still many indications that consumers
are
willing to buy only when convinced that they are
getting low prices and good values—and that they are
directing their buying power more to necessities and
less to luxuries than heretofore. Christmas trade, "while

a

nominal share

be

brisk

in

the

mail

order

industry, found such things as
toys and luxuries falling behind while the greatest sales
increases were made in clothing and home staples.
The mail order catalogs for Spring are priced sharply,
with; the over-all average price level lower than last
Spring. In our Spiegel General Catalog for Spring, a
book offering some 40,000 items for home and family, the
over-all average reduction ranges from 2 to 2J/£% under
Spring, 1958.
.■-*
•
- The mail order

.-low

industry, established as the traditional
price leader, also continues to offer the most con¬

venient
the

shopping services for
customer shops by mail,




families. Whether
by telephone through

many
or

evidence that

recession

the

of

bottom

reached in
or

and the sharp

considerable

is

was

industry in late April

our

May, and that

a recovery

has been

of

areas

would
are

business,, however,

our

be

it

mistake to say that we

a

yet back to

the levels reached
Despite this,

in 1956 and early 1957.

ing in recent months to indicate that
our
industry's total factory ship¬
ments
reached
approximately $7.8

quality.

tronics field, orders have been rising
after reaching a low point in the

impairing

job—without
The

sales

force

with

new

was

its

strengthened

incentive—to
supply the
backing needed to do the job. Most
of the American economic scene appear united
aid

and

that

thinking

balance

on

markets

and

experience

the

has

been

On the whole, the fat has been trimmed and the

good.

organizational muscles are in better shape than ever to
meet the needs of the future.

requires a different focus. Nineteenmanagement reduce overhead to its mini¬
mum
and build its sales forces; 1959 will see manage¬
ment—in the face of rising costs—fight to maintain that
level of overhead despite a boom in sales. The prize for
The

its

new

year

saw

management will be a sorely needed stimulus to
profit margin.
toll for failure to toe the economy mark will be

The

In 1958

paid in profits.

a

poor

profit

year

was

antici¬

pated. The stance was toward the future and thought in
terms of reshaping the operation for the coming recov¬

the close of the year, managements
acutely conscious of the fact that this was not a
towards

But

ery.

billion in
In

Robert C. Sprague

»single year resulting from the recession, but a three-year
that

trend

is

product of the recession, inflation and

a

soaring costs.

profit margins will be watched with the greatest

Now

attention.

By maintaining the economies effected in the

past year and taking advantage of the present economic

health, wider profit margins may be attained. Acutely
aware of the dangers of inflation, most enlightened man¬

' "

tion.

recognize that much of this increase will be in products
systems, equipment, or parts — which are
basically new and will require extensive specification,

tooling, and other pre-production work.
the

In

earnings of the Hammond Organ Company
record levels in the year ahead as the

pushes

living

standards

higher and intensifies consumer desire for leisure time
products.
Like all companies that
are contributing to the growth of the

Hammond will benefit
standpoint of increased
profit.
The organ has won the acceptance
and
approval of the public.
No
longer is it considered an instrument
solely for use in the church.
The

economy,

the

from

volume and

American

homeowner

has

the

that

ered

his

makes

easy-to-play

life

more

There

a

was

we# looked

as

a

production dropped to about 5V4 million from 6.4 million
in 1957, while the situation in radio was adversely af¬
fected by the weakness in the automobile market. -Pro¬
duction of auto sets dropped to about 3.5 million from
5.5 million.
Home radio sales probably declined to 8.5
million from 9.7 million, so that the total radio market
was only 12.0 million against 15.2 million in
1957.
There has lately been some

growing population with technological advancements
greater leisure time, the organ is becoming increas¬
ingly important as an integral part of the home, the

a

and

station, etc.

Research indicates that less than 1% of
the

United

States have

organs.

the 50,000,000
This market

potential that is very, very substantial. In the
past, the large bulk of Hammond Organ sales has been
to homes, and it will continue that way in the future.
Hammond has laid the groundwork to handle the an¬
enjoys

a

ticipated growth of its business with sufficient capacity
to meet a sizable increase in demand.
Equally signifi¬

has the finest dealer organization of
manufacturer in the United States.
without saying that a quality product at a fair
price is paramount in the growth pattern of any com-

cant,
any

our company

organ

It goes

pany.

In

the light of our

projections for the future, it is es¬

return to the present and examine Ham¬
mond's current fiscal year which ends March 31, 1959.

sential that

we

optimistic that earnings for 1958-59 will
equal the $3.07 net per share of the like period one year

We

ago.

are

very

improve.

how much the 1959 total may

entertainment market
in importance is what is generally referred to as com¬
mercial and industrial electronics.
Despite a drop in
computer sales from $275 million to perhaps $225-250
million in 1958, total volume in industrial electronics
probably rose modestly from $1.2 billion to $1.3 billion.
The outlook for 1959 in this field is very good, since we
can expect a resumption of the growth of data-process¬
ing equipment, and there should be a good market for
communications equipment on the part of the airlines, as
well as some general recovery in the capital goods sector.

grow

luxury item.

it is generally agreed that
Stanley M. Sorensen
goods and services that were once
considered luxuries no longer bear
this connotation. Under a social pattern that combines

in

generally,

the

electronic

parts producer,

the mixed trends

major end-product markets made 1958 a

difficult

part of the coming year sales of parts will be in a strong
uptrend, which I fully expect to continue into 1960 and
beyond. The market for replacement parts continued to

and

Today

homes

1957

strengthening in demand

and while I believe we can
radio-TV sales in 1959 to regain approximately
rate sometime during the year, it is too early

appliances

and with the exception of semi-conductors, total
sales of parts and tubes appear to have been slightly
below
1957.
riowever, indications are that the latter

organ

church, the school, the television-radio

very

year,

day when the organ

upon

a

disappointing year in all segments except hi-fi, which
been enjoying a boom all its own.
Television set

For

enjoyable.

more

;

1958 was

has

in the

discov¬

pleasant

home entertainment market,

Closely approaching the home

reach

economy

r*

•'■■■:

—whether

to say

President, Hammond Organ Company

booming

While

year.

good for further growth in military electronics. While I
believe our industry can look for increasing military
business over the next several years, I think we must

the

nation's

the

of

elec¬

electronics shipments in 1958 probably
came to
about $4.1 billion, compared to $3.9 billion in
1957. With prospects for an increase of at least $1 billion
in total defense spending in 1959, the outlook appears

look for

should

months

military

Total military

gent manipulation of costs and sales.

Sales and

important

months, the
effects of the earlier cutbacks are still being felt because
of the rather long lag that typically occurs between the
placing of an order and the initiation of regular produc¬

for

SORENSEN

1958.

deliveries have also risen modestly in recent

agements will attempt to pay dividends through intelli¬

STANLEY M.

the

early

donnauenU

observers
in

every

open

M.

A.

unemployment to
the year.

the

economy

place in defense procurement.

There

an all-out effort in sales
promotion, as well as in paring
Every phase of operations
was studied to get down to the barest
structure needed to accomplish the

"

purchases of goods and services—even during the three
postwar depression periods. In the most recent business

taken

overhead.

to

element

had

there has been sufficient strengthen¬

a

reasons

expect consumer spending to rise substantially over
1958. The consumer has proven to be the most stable

that

and

became

contrast

to a year ago,
sentiment among the
nations
leaning
economists
today
ranges from guarded to strong opti¬
mism for the general business out¬
snarp

the prevailing

cutbacks

underway since that time; in several

every

uncer¬

tainty in the prospects for retail trade in 1958. Although
sales lagged somewhat in the early part of the year, the
recovery in recent months has
more than offset
this

oping recession in the general

composed of

fiity-eight

V

possible cost.

SPRAGUE

two-pronged attack

agements made

improvement

during 1959 should reflect the general business upturn,
along with improvement in underwriting, expense con¬
trol and general operating results.
Liberty Mutual will continue to emphasize loss pre¬

C.

Early in 1958, the electronics business was headed
downward rather rapidly under the impact of the devel¬

During 1958, the corporate com¬
munity was absorbed with the prob¬
lem of weathering a sharp recession.
In the face of falling markets, man¬

exten¬

witnessed in the latter half
of 1958. Not a spectacular resumption of boom propor¬
tions but a gradual advance in the recovery under way.
This will provide the necessary background for fire and
casualty companies to consolidate and extend the under¬
writing trends indicated for 1958.
Mutual companies

prospects.

tention than the others.

/.{

"

would

aspect seems to require more at¬

one

important, but the final answer to the problem
the demands of an informed and aroused

The economic climate of 1959

mist

always of concern to the chief executive officers
of an organization.
But each year,

are

public which insists that the necessary reforms be insti¬
tuted to remove the irresponsible and unfit drivers from
the

a continuation of the
growth of business. Only a confirmed pessi¬
seriously
doubt
the
nation's
long-term

Every prevailing sign points to
dramatic

President,

Board and

year,

await

must

the

management's problems change
little in kind, but a great deal in focus. Sales, production,
financing—all the varied areas of the company's activi¬
to

year

the

that

-

Chairman of the Board, Sprague Electric Company

Botany Mills, Inc.

increasing frequency, and severity
automobile accidents will be brought under control
end

the

improved

quarter are good.

ROBERT

SONNABEND

M.

A.

ever-increasing toll on this country's highways! Insur¬
ance companies are doing much to make drivers safety
conscious and
to enlist the aid of highway designers,
automotive manufacturers and law enforcement agencies
to

have

we

sales prospects for the final

margins, and factory

our

for mail order retailing.

part of judges, juries and industrial commissions to lib¬
eralize their awards for damages sustained. The private
insurance

This belief stems from the fact that

the

by tne major firms in

have been denied or delayed.

59

(455)

last year, reaching a total of
increase in 1959.

about $950 million,

and should again

The market for

semi-conductors of all types continues

rapidly year by year, with total transistor sales
in 1958 approximating $100 million compared to $70
million in 1957 despite significant reduction in prices.
Data-processing applications now represent more than
one-third of the total transistor market, despite the rela¬
tively high cost of this type of transistor today. Cost
reductions brought about through the use of mechanized
to grow

production techniques may well

result in still further

gains in transistorization of data-handling
military as well as commercial.

equipment,

Nineteen-fifty-nine should be a much better year for
industry, providing we can meet various continuing
challenges to our skill and ingenuity. There will cer¬
tainly be a continuing demand for higher reliability in
electronic equipment, which fundamentally means more
reliability in the parts from which it is assembled. Re¬
cent emphasis on miniaturization will continue, as will
the search for materials and packaging techniques to
our

devices

operate under severe
and vibration. I look
confidence that we can meet
to

permit

electronic

stresses

from temperature, shock

forward to the future with
these challenges

successfully.

Continued,

on page

60

CO

(456)

The Commercial and Financial Chronicle

Continued

from

made of

59

page

plastic faces, interiorly lighted (customarily by
lighting) and generally housed in a metal
Color, light and various elements of animation

Thursday, January 22,

...

ARTHUR

1959 |

STEUDEL

W.

fluorescent

J.

STEELMAN

E.

case.

officers

The

and

directors of the Koehring Company
operating earnings in our industry will

believe that 1959
much

be

search

of

improved

activity indicates that there is

contracts

for

awarded

construction

at

least

the

should

be

a

sufficient backlog

demand

equipment through

first

half

good.

We

of

next

year

million total in 1958.
be

generated
sales

mestic

manufacture,

we

built-in

indicators

some

of future demand,

One

of

divi-

our

backlog many times as high as it was 12 months
ago, high enough to virtually assure good results through
a

the first half of 1959.

When highway construction is ac¬

celerating, as it is, the demand for this equipment nor¬
mally precedes demand for paving equipment manufac¬
tured at another of

divisions which is

preparing
relatively high level of shipments next spring.
division, a maker of machines used to dig
trenches for .underground cable, sewer and water lines,
posted a dollar sales increase of 24% over 1957. This in¬
for

our

now

a

Another

dicates
to

us,

expanding housing activity, and most important
the desire and need of contractors to tool up to

meet demand.
We have

Canadian plant that supplies, and is affected
One is paper mill machinery, which is

a

by, two industries.

temporarily at a virtual standstill, as is expansion in that
industry. The other is construction machinery. We an¬
ticipate" that that market should be improving similarly
to the U. S.,

but at

slower rate.
A chart has been published by the Conference Board
that is in agreement with our projections. It forecasts
higher 1959 public expenditures in all categories, with
the largest increase expected in highway construction.
a

Private construction activity is expected to be
up less
sharply, with a 10% increase in residential construction
partially offset by a somewhat lower level of industrial
expansion.
Actually, in the postwar market, construction activity
has been relatively immune to the three recessions of
1949, 1954 and 1950. Swings in equipment sales were
wider than contracts awarded,
however, reflecting the
effect

of

optimism—or lack of it—on the part of

tractors.

The attached chart shows these

lew
a

to provide a strong

their

present

are

trend,

demand

an

in

are

a

known

interesting

.for the

year

manufacturing
and

have recently had the experience of receiving
largest order we have ever received and, inciden¬
tally, we understand it to be the largest individual order

that has
has been
ful

as

our

radio

also

been placed by one of the top American
the start of their 1959 program. The same
experience with a major and very success¬

even

breweries,

barometer

ahead.

for

Because

the
we

can

a

of

outlook

are

an

which

of

too

quite

as

business

adjunct of the

advertising
business
and
because
most
major concerns set up their
advertising budgets at least a year
ahead of time and,
furthermore, since
most concerns will
budget for ad¬

vertising based on their own business
outlook, we can readily feel whether
these

feel

concerns

"bullish"

or

"bearish" about their
business ex¬
penditures for the year ahead.
We are in a
business of manu¬
facturing indoor and outdoor illu¬
minated signs of a permanent
which

are

consumer

in

are

A.

the

A.

products

turn

sold

whose

at

outlet,

the

advent

of

over areas

self-service in supermarkets and

large retail outlets, producers of

have

had

lean

"silent-salesman"
clerk who is

on

point

which

of

takes

sale
the

consumer

advertising
place

rapidly disappearing from the

of

goods
as

the

sumer

merchandise,

all,

are

are

as

we,

we come

such

single promotional item,
as

those

produced

by




or

business boom during
1959 which in many fields will
undoubtedly prove to
be record breaking.
We can only hope that no unfore¬
factors

seen

will

with what to

us

be

a

encountered

foretells

a

that

busy and

very

will

interfere

prosperous

1959.

STEINKRAUS

Chairman of tlie Board, Bridgeport Brass
Company
The

past

year has seen our industry turn the corner
recession, beginning in the second quarter and
continuing gradually upward. The outlook for 1959 is

of

for

better year on sales, but with
uncertainty as to profit levels,
due to keen competition both domes¬
tic and foreign.
a

some

We

are

brass,

principally in the

and

business.

aluminum

tube,

mill

We produce

pipe,

copper,

products

copper,

are

on

appliances, office equipment, guided missiles and the

plastisols led the upward swing.
new pigments and a number of new chemical
products from our pigment, color and chemical division
are finding a ready market.
Introduction of a new line
of acrylic lacquers has helped stimulate sales for our
automotive division.
Improved demand has also been
felt in the metal container phase of our activities result¬
ing in our production reaching an all-time high for the

believe

'

are

encouraging trends.

that

Williams'

1959

be the

They give

us

reason to

greatest year in Sherwin-

93-year history.

Research has played an outstanding role in our
opera¬
in recent years.
It has been responsible in large

measure for
continuing growth. Sherwin-Williams will
expand its research program in the year ahead, confi¬

dent that the

materials being developed will further

new

broaden the market for

We

further

are

paint and chemical products.

our

backing

confidence in the future
plant expansion and improvement program in¬
volving expenditure of several million dollars during
with

our

a

A

plant at Vancouver is now moving into
a warehouse at Winnipeg is expected to
operation next spring. Our new barium monohydrate facilities at Coffeyville, Kansas, should be on
stream by the time this article is
printed.
new

be

in

Since

practically everything made by man requires a
or beautifying coating, the
paint industry is

protective
itself

an

excellent barometer of general business trends.
current ~ experience, then, 1959 can be

Judging from
expected to be

a year of further economic
progress. Not
spectacular, perhaps, as some we have known in this
decade, but certainly a year of sound growth and devel¬
so

opment.

sheet, strip, rod, wire,

industry

will

tions

EDWARD

L.

TEALE

President, New York Shipbuilding Corporation

and

basic materials.

This

Arthur W. Steudel

the

thousands of other products of industry—our new Ajax
water-reducible insulating varnishes and developments

and

special aluminum
large forgings in a
multitude of alloys, as well as in the
extrusions

gains.
—

such varied items

brass,

New peacetime

sales, earnings, backlog and employ¬
our corporation dur¬
ing 1958 reflecting the sound program of forward plan¬
ning in effect over the past several years. With the award

ment records were established by

hard hit begin¬
ning in the second quarter of 1956
when the international price of
cop¬
was

begin to slide from

an

of

the
construction of two
10,210
deadweight ton freighters for Ameri¬
can
Export Lines early in the year,

all-time

high of 55 cents to less than half of

that
figure.
It naturally followed
delayed new purchases and lived off
their inventories for as long as
they possibly could.
Beginning in the second quarter of 1958, the price of
copper had apparently reached bottom
and
began to
show a little sign of strength.
In the meantime, cus¬

of two

tomers' inventories

U.

Ihe
corporation's backlog stood at
$280 million and assured a high level
activity through the next two
years.
Subsequent award of a $49,886,594 contract for the construction

customers

our

purchasing their

of

were

very low, and they had to start
immediate requirements; at the same

to

which

we

construction

industry, particularly residential, which

we

believe will continue

to be good; and by the electrical
appliance industry, which shows signs of definite im¬

provement in 1959.
wherever the

ductivity,

or

There is also

an

materials,

Defense

we

have

some

important

items

in

Program, particularly with the Air Force

the?
and

that the Defense Program will continue

to be

strong in 1959.
In summing these and other factors
ness, we expect that

1959 will be

affecting

our

busi¬

decidedly better than

cannot at this time

estimate what our profits will be.
They have been rising with the increased sales of recent
months, and we expect that, if the general
economy

shows

further

accordingly.

improvement,

our

order books.

the

above

construction

of

include, in addi¬
four

the

vessels, the
HAWK,

KITTY

the Navy's first aircraft carrier to be
armed
with
guided missiles;
the attack submarine
BONEFISH; three missile firing destroyers; the world's
first nuclear-powered
passenger-cargo vessel, the NS
SAVANNAH; four 45,500 deadweight ton commercial oil
tankers and

reactor pressure vessel for..the world's largest all-nuclear

industry using

Navy in parts for airplanes and guided missiles. Indica¬
are

Teale

major ship¬
.contracts

con¬

In addition to these
large segments of
our

L.

to

of

conversion

important factor.

strength, durability, specific gravity,

beauty of the metal is

our

number

and

one of 35,000 deadweight
tons; the conver¬
light cruiser LITTLE ROCK into a guided
missile firing vessel and the construction of the nuclear

wide range of uses

a

the

Current contracts

tion

is

affected by the automobile
industry,
expect will be better than last year; by the

16

building
on

Edward

Our business

missile firing frigates for the

S. Navy later in the year served
to reaffirm this position and
brought

time providing a small increase in their
inventories.
This brought our business to the
point where, in the last
quarter of 1958 it showed a definite improvement, and
the prospects for 1959 continue to be in a
gradual up¬
ward direction.

1958, but in view of present competitive price
situations,

which

materials used

the

we

company,

helped to augment the
Among
industrial
finishes

production, and

retail

materials,

ties

1959.

HERMAN W.

Point

in permanent materials

our

to the conclusion that they

anticipating

the

customarily used

a

products such as our Loxon
paints and the Dexall line
of painting accessories and special¬
new

These

company,

scene.

of sale material either comes in
nonpermanent
such as lithographed paper which
is

for

where

the

of trade sales paints—those
by painters and homeowners—

quarter.

manufacturing

With
this experience with a
cross
section
of
the
nation's economy, coupled with meetings and conversa¬
tions with many of the nation's
top producers of con¬

tions

other

to

level.

signs are used either on store
exteriors, or within the confines of
either in windows, on counters or

backbars, or hanging as superstructures
the advertised merchandise is
housed.
With

products

the retail

Our

Steiger

retail

nature,
by manufacturers of

used

fiscal

over

area

used

and

television

sustained,

serve

current

our

Particularly significant is the fact
this improvement is being felt
every phase of our business.
In

major producer in the soft drink bottling

and

with

industry.

that

business

yet in itself, it

of

Several

and aluminum

President, Tel-A-Sign, Inc.

by the petroleum

We

per

We

area

the

con¬

STEIGER

<|
generally ,j

in

already assembled

be

that business

may

that

year of major spending in this
industry.

H. W. Steinkraus

little is

same

as

except for seasonal declines, during the second half of

A.

months

sales increased 1214%
quarter in 1957.

However, late in 1958, many of them began
working almost feverishly to complete the crystalization
of their sign program and we feel that 1959 will be a

swings, and the

should

It

up.

masonry

the year.

A.

three
year,

using our modern plastic faced interior illu¬
minated signs for station identification.
However, it
seemed that universally an
austerity program took place
on the part of
practically all petroleum producers whose
product is sold at the retail level. Programs literally

If contract awards continue in

this

the way

on

win-Williams, we are already expe¬
riencing that trend. During Septem¬
ber, October and November, the first

the

demand for construction equipment

in the first half of 1959.

This industry

now

take a while for the
entire economy to get back into high gear, but we can
look
forward with confidence to increasing business.]
activity throughout 1959. At Sher¬

in

"lag effect" of awards compared to equipment sales.
We feel confident that the forces

in order it seems that with

be little doubt

can

again

stood still.

Jliiicn R. Steelman

a manufacturer of cement batching equipment, had
unusually strong last half and entered the new year

with

are

commence

sions,
an

When cut backs

only in the last two or three years entered upon
phase of rehabilitating and enlarging their stations,
revitalizing and modernizing their trade-marks and as
such, in 1957 most major oil companies were ready to

equip¬

have

we

of

This

is

has

excellent year for both.

Because of the broad line of

ment

sales

There

an

as

a

construction

about one-third less than 1957 which
an

in

advertises.

ticularly triid in the petroleum industry.

equipment divisions.
Foreign sales of construction equip¬
ment and sales of our hydraulic press
manufacturing division are expected
to continue close to the 1958 pattern;
was

serves

exceptions of concerns who hope to make up
drop in business by an increased advertising
budget, that the average firm will cut back on their
spending for promotional material. We found this par¬

The increase is

our

sign

the

principally by do¬

of

such

as

attraction to its location in expecta¬

an

increase

unit

the

the particular item which
resulting increase in sales
has been proven by many and various surveys.
In
1958, we felt the resistance on the part of the
average purchaser to spend money for promotional ma¬
the

for

$45.5

a

of

that

so

catcher and

eye

tion

terials.

projecting

are

million, compared, to

$56

to

that

re¬

1959 sales close to the 1957 level

our

of

Our internal market

1958.

over

introduced

are

President, Koehring Company

President, The Sherwin-Williams Co.

profits

will

reflect

sion

of

the

commercial power generating station being-constructed
at Dresden,

Illinois, for Nuclear Power Group, Inc.
was the laying of
May 22, of the nuclear ship SAVANNAH.
Scheduled for launching in 1959 and operation in 1960,
this pioneer atomic ship heralds a great peacetime era of
nuclear, merchant and- passenger fleets and indicates
New York Ship's future role in the fast
developing
Atomic Age.
Of perhaps equal significance was the launching on
Nov. 22, of the attack submarine BONEFISH forThe
U. S. Navy.
Of a new design built for extreme speed
and maneuverability while submerged, it is the first sub¬
Of especial significance during 195ft

the

keel

marine

on

ever

to

be

constructed

ranks with the SAVANNAH
tial at the yard.

at

as an

New York

•
t

With 10 vessels under construction

ing the

year,

employment

rose

Ship and

index of future poten¬
or

.

conversion dur¬

from 5,600 at the end of

Volume

1957 to

The Commercial and

Number 5814

189

Financial Chronicle

This rapid rise in em¬

10,500 at 1958 year-end.

ployment resulted in weekly payrolls in excess of one
million dollars flowing into the local economy and con¬
tributing substantially to the general overall prosperity
of

the area.

Early in the fourth quarter of 1958 the combined ap¬
parel and textile industries recorded a 5 V2 % gain in
production index. New order bookings indicate con¬
tinued improvements in both fields during 1959. Reduc¬
tion of inventories and firming of prices on many items
are

We a.t New York Ship look forward to the year
with
of

ahead

The facilities and personnel

confidence.

renewed

President, The Life Insurance Company of

|

The outlook for improved

has

pend very

look

greatly

life

insurance
:

The

life

the

of

big

competition

insurance

surrounding

certainty
Income

treatment.

Tax

the

life

New

A.

TOMPKINS

•

Through constant research in cellulose technology and
increased market development activities. Avisco fibers

gaining new markets with a tremendous
the general business recession during
the first six months of 1958, so many
remarkable
research and develop¬
ment advances were made in prod¬
ucts and new uses that we of Amer¬
ican Viscose view 1959 with a great

impact. Despite

deal of

optimism.
of

One

the

ity will increase, should, despite in¬
creasing costs, enable banks to main¬

of

tain

important

most

in¬

Tufted

For

home

Home

Furnishing

building

demand

Taylor

President, American Viscose Corporation

are

Products

for home furnishings, in which Avisco fibers
play a constantly bigger role. New carpet fibers with
improved performance characteristics were adopted by
a number of leading tufted manufacturers. Super-L, the
staple fiber engineered by American Viscose especially
for this market, demonstrated its superiority over or¬
dinary carpet fibers during the year as reflected by an
increase in sales rate of over 300%. This product is now
being ordered in solution-dyed form in a variety of pop¬
ular Colorspun shades.

Tyrex

Development Makes

News

A

revolutionary new Viscose yarn, the result of
search of five leading man-made fiber producers,

was

introduced

tires

ing

in

several

yarn

automobile

and

months

cord is

now

re¬

.

developments of recent date
been the completion of a major

has

change in the operating framework
of the Company. For many
years,
American

purely

along
all

Viscose

sales

the

was

organized

functional lines with
responsibility of one

report¬
ing to another executive, and so on.
This type of corporate structure was
executive, all manufacturing

Gerald

S.

Tompkins

long as the Company con¬
centrated most of its attention on the textile industry.
logical

as

growth of the cellophane end

However, the exceptional

plus promising development
products,* prompted the decision to reorganize
of

the

on

a

in fiber

business,

activities

divisional basis.

Fabric

Nonwoven

the

farmers

increased

in

this

a

result, two major, integrated

created—the Film Division and

operating groups
the Fibers Divis¬

and General
manufactur¬
supported by specialized engineering and

each headed up by a Vice President
Manager. Each also has complete sales and

ion,

necessity
sound

ing facilities

product technology.
assures that all
receiye more con¬
centrated and specialized attention, both in the manu¬
facture and sale of present products for current applica¬
tions, and in intensively searching out new uses and
markets for present products as well as detailed investi¬
gations of new products entirely. Beyond this, the clari¬
fication that has now resulted from the creation of
separate product groups will also make possible more co¬
ordinated assistance to the Divisions by such important
staff functions as research, engineering, and marketing.
This

organization

new

functions

structure

within each Division will

Usage

Up

new

experience to date, we are certain

that this

for

continued

1

operating concept represents a major ^tep forward
that will serve as a solid foundation for the future

field.

products also offers a substan¬
example, last spring a prominent man¬
ufacturer introduced a super-strength paper reinforced
with rayon filament scrim. End uses include industrial
wiping towels, table cloths, napkins, aprons, and head¬
rest covers. Strong and economical, scrim is made of
Avisco fibers also expected to find an important mar¬
the reinforcing component in heavy-duty, multi-

as

bags,

as

well as in combination with plastic

films.

—one

growth and development

of American Viscose Corpora¬

tion.

strengthen operations and customer service. Production
and sale of all fibers were consolidated under one new
division;

anc£ the sales function itself reorganized to

give added emphasis to product applications as well as
over-all merchandising and new product development.
Technical and research groups have broadened activity
in the anticipation of market needs as well as in the
evaluation of

The textile
third

conditions

under

in the
the depressed
which It entered the year. This im¬
quarters of 1958 from

well into 1959. Optimistic forecasts
residential construction and passenger
sales are encouraging for textile prospects in

petus should carry

regarding 1959
automobile

vitally

important home furnishings and

tive markets.




was

development

the opening

on

Avisco

cellophane

during

of the Marcus Hook, Pa., cello¬

automa-

work

and

adherence

to

TITTLE

Michigan's current economic recovery is expected to
its upward trend in 1959, particularly in the
area where an average rise of 10%
is predicted

continue

phases of business and industrial activity.
While there may be some leveling
.

off in the last half, business and
industry in general look forward to
considerable

improvement over
During the past year, average
monthly employment in the auto¬
mobile industry dropped to 295,000
a

1958.

—the

lowest

level

since

1948

and

a

decrease of

100,000 from the previous
year.
Throughout the state, average
monthly unemployment reached
406,000 or 13.9% of the total labor
force, compared with an average
unemployment figure of 199,000, or
6.8% of the labor force, in 1957.
Despite
Tuttle

Henry

these

adverse

circum-

cumstances, Michigan Consolidated
Gas Company continued to record

important gains during 1958 in the more than
Michigan communities which it serves.
The
Company's estimated total sales for the

120
year

10% over the record 159,247,783
in 1957.
In a period of general decline elsewhere, Michigan
Consolidated added 4,700 customers during the first 11
months of 1958, raising its total number of customers to
increased

more

than

cubic feet of gas sold

851,489

as of Nov. 30.
further
testimonial

to
the
rapidly growing
popularity of natural gas as a fuel, the utility added
45,804 space heating customers from January to Novem¬
ber 30. That brought the Company's total heating cus¬
As

a

tomers

and

to 577,802, or approximately

commercial buildings

65% of all homes
in its service area.

Two affiliated pipelines link the area served by Mich¬
igan Consolidated with the nation's largest gas fields
in Texas, Oklahoma and Louisiana.
Huge underground
storage fields in west central Michigan further enable
the Company to supply natural gas to a steadily expand¬
ing population.
For example, in 1959 the population

phane installation. This is the most modern cellophane

of the Detroit

plant in the world, with the largest IBM control system

increase of 1.7%.

in private industry.

This new Avisco facility processed

its first order late in the summer and will soon be pro¬

ducing

at

the rated

capacity of 50

million pounds

a

year.

lutionary polymer coated type for in-store packaging of

Improvements Seen

industry showed marked recovery

and fourth

major

1958

The introduction of Avisco REO cellopane, the revo¬

products and product ideas.

new

Industry

the

Cellophane Production Increased: New Wrap Introduced
A

During the nast year, a number of other organizational
changes were instituted within our company to further

hard

HENRY

company

Reinforcement of paper

wall paper

the

President, Michigan Consolidated Gas Company

for all

tial market. For

ket
From our

big

filtration

of

Detroit

potential in industry exists in
Fiber manufacturers, in con¬
junction with manufacturers and users of filters, have
in progress a number of extensive tests which are ex¬
pected to mean increased sales to this market. Com¬
mercial and industrial air-conditioning alone consumes
100 million square feet of filter material a year. In all,
more than 90 million pounds of material is used annu¬
ally for air and liquid filtration.
vast

advantage

banking principles.

fast-growing nonwoven fabric field offers a chal¬
lenging and almost limitless possibility for rayon usage.
American Viscose, the world's largest producer of cel¬
lulosic fibers, is now developing new and improved
fibers for a variety of nonwoven products. Hand towels,
wiping and cleaning cloths, and a number of other utility
fabrics were introduced during the year by a leading
textile manufacturer. Nonwoven draperies, table cloths,
and apparel interlinings also gained in market accep¬
tance. Another swing toward cellulosics took place in
surgical and sanitary products as new special fibers
were
developed for one of the largest pharmaceutical
companies. In this, as well as in other fields, Avisco
fibers have proved their advantages in quality and econ¬

Another

take

allotment thereby increasing their
demand for credit, and we also expect continued and
increasing pressure for term loans.
Consumer credit
should
reverse
the
declining
trend
which
carried
through 1958.
Unemployment was less severe in our area last year
than in other parts of the nation, and credit experience
was satisfactory.
While we anticipate no severe credit
difficulties for 1959, we will continue every effort tcT
thoroughly screen loan requests, properly supervise the
loans that are made, and insist on proper audit control of
borrowing customers. Continued emphasis on seasonal
loan liquidation will also be stressed.
The downward trend in deposits was reversed in 1958,
and we foresee a rise in deposits of perhaps 5% for 1959.
With most banks now paying the maximum allowable
savings interest we believe that the present growth trend
in savings deposits will continue despite intense compe¬
tition for the savings dollar.
We are optimistic for 1959 but realize the absolute

The

the

with interest rates
Indications are that

year

firm.
will

area

acreage

omy.

As
were

coming

holding
the

be¬

ternal

present

operating profit
Specifically, we ex¬
pect loan demands to increase during

Turner

Norfleet

original equipment

tires on all makes of
new
automobiles. This cord is also being used increas¬
ingly in the replacement tire market.
V
■
used

their

margins in 1959.

ago.

for

Tyrex certified viscose tire

predicted, 1958 was a year of
"profit squeeze," but the lessons

learned in expense control as well as
the expectation that business activ¬

activity—perhaps 100,000
home starts in 1959 than in 1958—will strengthen

more

Charles

gress will enact something of a more permanent nature
early in 1959 with which the business can live.

and films

As

the

Apparel
use

carryover,
1959 in a

moderately optimistic about the
coming year.

type

Increasing

un¬

our Federal
It is to be

S.

In

crop
enter

to be

markets—

ing Cotron fabrics, and others have indicated early plans
to do so. Colorful Cotron prints are now being marketed
in blouses, dresses, pajamas, men's shirts and underwear,
and children's playclothes.

hoped and it is my belief that Con¬

G.

Important

1957
will

position that a
This fact together with the
general business recovery causes us

mills, converters, and apparel manufacturers for
of research development. The most recent
achievement was the introduction by American Viscose
"Cotron," a new trade-name for blends of cotton and
Avisco rayon. Several leading mills are currently weav¬

this

facing the
is

business

in five principal

the

farmers

year ago.

fabric

men¬

among

companies.
imponderable

progress

have concluded

our area

much better financial

fabrics made of fiber blends reflects the enthusiasm of

increased

for

the

Blends

insurance

factors

two

look

above" I

keener

of

Continuing advances in the apparel field in the

during the year.

Because

and

and

enabled

favorable

de¬

the year.
I also look for a continuation of
the favorable investment opportuni¬
ties so far
as
debt securities are

tioned

stantially

the Company to consolidate our Viscose
manufacturing facilities at Lewistown, Pa., and
Parkersburg, W. Va.

sales during

concerned

by-products of a lean year, auguring
for the most part.

Fibers

such conditions

on

increased

for

part, the banks in

year. Deposits have shown a moderate in¬
profits held steady or slightly increased. A
good crop year has enabled the farmers to reduce sub¬

and

crease

the

reasons of efficency and economy, American Vis¬
recently closed its Roanoke, Va., plant. This action

view

TURNER

satisfactory

employment conditions and

sales

insurance

life

since

/and

For the most
a

apparel, home furnishings, automotive, industrial, and
packaging—will substantiate American Viscose's enthus¬
iasm for its products of cellulosic chemistry.

Virginia

1959 seems to me definitely

payrolls during

NORFLEET

61

President, The First National Bank, Memphis, Tenn.

For
cose

A

CHARLES A. TAYLOR

of

some

sound recovery

geared to meet the exact¬

this modern shipyard are

ing challenges which will present themselves. While 1958
was a year of ascending activity, the prospects for
1959
are
for the continuance of the high level of activity
reached in the latter half of the previous year.

(457)

fresh

red

meat

wrap

meat managers is proof

this

cost-reducing,

by

supermarket

operators

and

that research has paid off with

sales-building film.

Shipments of all Avisco cellophane types were up dur¬
ing 1958, in line with the trend to expand cellophane

packaging in every field, particularly baked goods and
fresh

produce. Shipments, in fact, were even larger than

during the record year of 1956.

As

in

area

is expected to climb to 3,906,000, an

the

past, Michigan Consolidated will pursue
possible to provide industry with adequate
supplies of gas. This fuel will play a key role in the
predicted 28% increase in passenger car production
during 1959.
Other Detroit area industries geared for a decided
upswing include non-residential building which looks for
a 19% increase and truck production which is expected
every means

to rise about 15%.

According to forecasts, payrolls in the Detroit area will
about 11%
over
1958.
Although activity in
general is not expected to reach the boom levels of

increase

1955-1957, the state's economy will enjoy a year of
outstanding health and vigor.
v
As an integral part of this growth, Michigan Con¬
solidated Gas Company pledges all-out support to the

Continued

on

page

62

62

The Commercial and Financial Chronicle

(458)

Continued from page

Some predict a tight money market by late winter or
early spring. We may even see a 4% Government Bond
in January or February.
Now, to return to the weather problem. Remember
two and three years ago when we had a drought and the

61

of

needs

expansion and progress,
In evidence of its
faith in Michigan's great future, the Company in 1959
will complete

plans for a $20,000,000 skyscraper office
building to be located in Detroit's new Civic Center.
Two of the country's leading architectural firms are

Technical

Memorial
Building at Wayne State University, St. Louis Airport and
the Penobscot Building, Detroit's tallest structure.
In addition to Michigan Consolidated, the new building
will provide quarters for other affiliates of the American
Natural Gas Company system, including the American
Louisiana and Michigan Wisconsin pipe line companies.
Overlooking the Detroit River—key link in the St.
Lawrence Seaway—Michigan Consolidated will occupy
a central position in the magnificent "Detroit Tomorrow,"
now beginning to emerge.
Center,

McGregor

•

the

weather

for the balance of the year.
and the average American

Their individual creations include the renowned Gen¬
Motors

then

and

things, then

will

the

control

carl w.

ullman

Youngstown,

Ohio

answers

Provided we stay out of war
wants to buy new cars and

in

regions

will

areas

turn.

did not keep pace with the up¬
Basic steel and the closely
automotive

industry

slo|v in participating in the

recovery.

This

influence

on

had

unfavorable

an

general level of business in
Valley.

A

favorable

portance
of

ness

is

our

factor

the

of

local

growing

trade

area

will

economists

show

modest

a

a

that

r.

United

Carl

that

W.

Ullman

of

tne

long range outlook re¬
mains good. They base their opinions on the
probable
government spending, the probable consumer spending,
total

new

construction and

inventory accumulation.
The recent recession, proves
again that with all our
studies and planning we cannot
fully control the busi¬
ness cycle. Because of
that, each inventory situation and
each proposed plant and
equipment expansion need to
be given the most careful attention.

carleton

c.

van

dyke

President, The Toy National Bank

and The

and

Trust

Co.,

Sioux

Farmers

City, Iowa

being the weather, and the
Congress. Bank deposits and loans,
closely related to the agricultural picture here
Sioux City and in our
surrounding area. The outlook
one

other the United States

etc.,
in

are

for

agriculture in 1959 is that the farmer will
receive
from 5% to 10% less income. The
year of 1958, however,
will show farm income about
20% ahead of 1957 and
represents the best net income the farmer has
had in
five years.
Look for lower prices
ties where heavy

on

supplies

There will be

farm products and commodi¬
are

already

on

to

creased expenses.

machinery items
.

Elastic

,

the

important

business

goods

activity.

trade

increases

output

reasons

as

have

it

as

does

to

wants

The
very

the

downtrend

Well, so
should have

a

penses will be

spending,

and

investments.
All
our

point to

1959

we

first

hall

ary

is

A.

as

taxes

to

of

an

on

being

good

a

due to

-•

the volatile

are

flected

pioneering

the

real estate
taxes, bank supplies, and machines all are
going up.
Sayings deposits will increase and interest
paid will continue at 3% for the
next six months. This
interest paid is one of the
big single expenses of all Sioux
City banks.

From the income
side, interest rates charged on loans
will hold steady or move
up during the next six months.
The New York and
Chicago banks are not loaned
up
comPared to a year ago.
However, most
of the other
city banks and

country banks are loaned up
a
place where some are
selling their loans to the
Federal Reserve Bank or their
city correspondent banks.

in

same

excess

ever

only

efforts to meet the

time

'

a

d.

government pro¬
are

avoid

_

in
,

of

troublesome

the
/.

•

total
-

there

is

As

continues.

-

does

economy as a whole. For these reasons somewhat
higher
volume of sales is
expected in 1959.
In addition, the
success

already achieved in reducing costs holds promise
that continuing efforts in this
direction will produce a

further gain in
earnings.
One especially

promising sales

area

is

that

of

resi¬

of

to

to

take

bilize

its

causes

our

creasing
.

.

-

-

■

:

-

,

and the iiarm

economy,

there

it

is- in¬

pressure on the government
the necessary steps to .sta¬
dollar.
There is growing

our

support
for
our
.Federal
Reserve
Board in the actions they are
taking

the

-

j.
'

»

can be .Stopped.
people become increasingly

more

aware

At
considerable

ours is a dynamic economy.
Moreover,
the principal markets served
by Carrier Corporation en¬
joy a rate of growth which is greater than that of the

warters

.stop inflation and it

as

Nevertheless,

n.

The American people and our
gov¬
ernment authorities are
showing a
rapidly increasing determination to

*.'■

capacity and

demonstrate that
an

.

volume
/■

to

in

.

,

to

of

-added

situation

•

recession difficulties of 1957-1958 and
the ravages
inflation have brought a
growing recognition of the
v
importance of thrift and savings/
•<

be

if difficult if. not impossible to reflect
costs in selling prices.
Ac¬
cordingly, corporate earnings are squeezed and it is
unlikely that there will be much recovery in the im¬
portant capital goods industry in 1959, or as long as
this

'

?'

.

With the' great improvement in economic conditions
our
country, life insurance faces a prosperous 1959.

If the
to

industry

The

contrib¬

inflation,

automotive

•;Vkt President, Bankers Life
Company,
:!"V -t
Des Moines, Iowa
■/

business

.

-

.Standards

orderly longof research, development and expanded
"r •'* < : ■
:

W ampler

-

Wanvig, Jr."

program

facilities.

resultant competitive pressures make
Cloud

O.

challenge of the tremendous .market¬

have; faith in the future and
faith we. gre continuing to invest

mounting costs.-

productive

C.

renewed

industries of which we are
growth in these industries carl be
by coordinated management team

ing opportunities ahead.

Another, important. factor is-the
continuing wage spiral which is re¬

poultry company

and

electronics

Continued

part.

.

go up, his profits
Watch 1959 for more

the

consuming public-

.returning to the "old-fashioned"

accomplished

for.

year

should, then there is bound

;some reduction in
of business..
--

and

where

This

unbalanced budget and its.

government is to

costs

point

We

attendant monetary problems.
it

year.

establish

rising

a"

the

undermined.

and

and

grams, the cost of which

uting to

the

particularly true in the competitive
a

employment,
machinery

more

plant

problems facing, the
economy which cause deep concern.
Much of the present high level of

be

new

quality and service is industry's challenge in 1959;
The American economy does not offer
an automatic
built-in growth factor for
any
industry,; and this is

Waite

basic

is

the

of
R.

recovery well under way and a more confident attitude
on the
part of consumers than was the case a year
ago.

business

from

should

of

pressures

emphasis

industry is entering 1959 with

certain

of

1959

year

Chairman of the Board, Carrier Corporation

are

will undoubtedly

momentum

tne

higher

cloud wampler

r

to

sales

fourth quarter carry over well

confidence

industry.

American

competitive

government, management and la¬
bor do not succumb to the inflation¬

■

indications

highly

if

outlays

new

the

period

the

The

seg¬

There will be added factors such

government

'ft

in

ahead.

satisfactory;saJes and earning levels

business

and

of increased
-e.

into

in

business, which is on the upgrade, will
demand a stepup in production. This
stepup will result
in the adding to the overall
spending in the country.

lower

fairly good year in 1959, however, ex¬
going up. Salaries, Social
Security taxes,




other

result

1958

of

or

to

rise

a

see

of

inventories is
Shelves are bare and

apparent.

trend

the

range

companies sell this type of financ¬
keep it themselves.
much for the agricultural
outlook. The banks

ing paper to a bank

on

one

direct

a

inventory

emphasis
on
increasingly vital for
battery and electronic in¬

dustries

period

in

poultry and feed organi¬

If prices

for

managers which should spark
for expansion.

chicks, the feed and guarantee the
6xchan§e for this, the farmer furnishes the
land, buildings, water, lights,
care, etc. If prices go down

limited by his contract.
in this field. The feed

both

do, population
impact on our

investors

inj indebtedness is

In that

with

Watch for new types of
financing called "integration."
Basically, the farmer has to decide if he

f.re.. ?a,nc\a!*y sound.

based

;

-

controls;. /Continued
these will be

Rising volume of business will
bring about an improvement in prof¬
its.
This in turn will bring confi¬

However, there
probably bring
oversupply.

he is protected
provided the feed and

is

President, Globe-Union Inc.

operating' efficiencies and

of the country's business;

will be up.

some

duction

Servicing the soft
we

their

above, the farmer will have in¬
Wage rates, taxes, insurance and some

as

:

used

are

wanvig, jr.

•

Corporation

products

Population grpwth.will be

the

'someone's hired man"
zations furnish the

Elastic

o.

Globe-Union 1958 earnings should
equal or exceed
those of 1957 despite an
approximate 10% sales decline.
This improvement in
earnings ratio along with a re¬

waite

Corporation

Our reasoning
following factors:

a

H°gs» eggs and poultry will
prices during the year due to an
addition

areas,

'c.

hand.

reduction in Government
payments to
farmers due to
canceling of the Soil Bank Program,
which gives him less income.
Feeder and replacement
cattle are to be priced about the
same as 1958 and the
market on finished cattle
should hold steady for the
next six months.

In

a.

times.
the

dence

The outlook for the
banking business for 1959 in our
trade area is
closely tied in with two of the most unpre¬
dictable things of

all,

The

prin¬
cipally by what is termed the soft goods trade. It is
the writer's opinion that 1959 will
prove to be a year
of gradual moving to higher
ground and has the prospect
of
gradual
moving toward boom

ments

Loan

solve them.

voter evidently is not concerned about the
Thus, 1959 should be as good a year as Congress

Vice-President, United

1959

improvement

and

factor to help

one

the weather will permit.

site for

distribution

think

further
nature

as

im¬

facilities.

Most

used

attractive¬

as

diversified industry and

-

is

In addition, I want to say that I am not worried about
1959, but I am worried about 1969 and the creeping
danger of inflation.
'

the

our

Second, the corporation has budgeted for 1959 a 31%
in
expenditures for research and long-term
development. For Carrier continues to believe that f tjie
success
of any
industry is dependent to a very large
extent upon new and improved
products and proposes
to
maintain its position of
leadership in those

American

and

indicated

increase

eventually lead to serious economic problems and

trend.

were

-

_

tal

The tremendous spending our Govern¬
does, not only on defense but in foreign aid and
supports, creates a serni-controlled economy that

inflation

,

First "the capiT
expenditure budget for 1959 call for the investment
of more money' than in
1958.
Practically all of Jhis
will be spent for the
improvement of manufacturing
facilities and more efficient
warehousing.

it has other

cession is halted.

and businesses share

related

as

substantial;

in the consumption of
electricity, as well
production facilities of certain other industries

the

Carrier's confidence in the future is
clearly
in two important
management decisions.

countries in the world. We cannot go through a reces¬
sion like last year and have Congress "prime the
pump"
which in turn creates more inflation the minute the re¬

increase.

equally in this
Employment in
certain

country just

our

• this
business will improve. ■ Cehtamly; the
in: population will produce a
very

served.

greatest economical problem

our

that

pated

growth

are

inflation which I feel is

ment

all

These

ar>d

up

The evidence is clear that indsutry will
in plant equipment which will make
possible better quality products at lower cost. Air coifr
ditioning is a vital part of such programs.
:
During 1958 there was a lull in the placing of orders
by utilities for power generating equipment and
by
other industries for
heavy machinery of the types made
by Carrier, including those of-the former Elliott Com-pany; merged into the corporation in 1957. It is antici¬

only two examples of how important a
place our Government holds in anyone's 1959 forecast.
Underlying the entire national picture, however, is

farm

did

nor

are

it

increase

recession

levels

starts

make

homes.

cost

productivity.

their products, they should enjoy good profits.
In the
Midwest, we feel that the farm support program can be
compared to the foreign aid program in that it helps sup¬
port the industrial East with their exports to foreign

business activity which started about
of 1957 reached its lowest point in April
the end of 1958 many parts of the country had
experienced a good recovery but the upturn, while sub¬
stantial, did
not
attain
the
premiddle

1958. By

lower

continue to invest

we

today. Inflation will ruin

The decline in

the

Housing

developments

Another important field which is
virtually -untapped
involves the air
conditioning of manufacturing establish¬
ments for the comfort of
employees and tneir greater

lands.

President, The Dollar Savings and Trust Company,

conditioning.

more

condi¬

should have another good year.
The industrial East and progressive South and expand¬
ing West all have their sectional problems just as we do.
Last year's recession helped create more efficiency among
industry as a whole, as companies watched overhead
expenses, etc.
This year with an increased demand for
new

Thursday. January 22, 1959

.

tioner using gas for both
heating and cooling, and com¬
parable in over-all cost to conventional equipment.

we

June

.

possible to air
Furthermore, the
existing homes market has scarcely been scratched.
^J^,
Carrier's position in the residential market is
being
strengthened by the addition in 1959 of an air

enjoyed prosperity, and then this last
had bumper crops and the rest of the nation
had a recession? National prosperity predictions, there¬
fore, do not necessarily mean that Sioux City will enjoy it.
My predictions lor this area will go up to the middle
of

air

product

condition

rest of the nation

year,

pooling their talent to produce the structure. For this
project, they are known by the combined name of
Yamasaki, Leinweber—Smith, Hinchman, Grylls, Asso¬
ciated Architects and Engineers.
eral

dential
recent

.

prevent
our

yond
L>.

IN.

Wariers

increase in the supply
and bank credit; be¬
rate of savines. There is
an

money

the

growing

pressure

for balancing

our

Federal

budget, even though it
a postponement of some
of the government programs which have been
inaugu¬
.

means

rated

an

increase in taxes

or

in recent years.

Our

government authorities, our economists,.our
our business leaders are all warning us

bankers, and

that the amount our government, and
can
spend on improving our capital
-housing, our roads, our factories, our
etc.) is measured by the amount of our
Any attempt to spend more' than our
results

in

inflation

and

as a pebple,
equipment (our
public buildings,

we

national savings.
national savings

destroys part of the value

of

Volume

oui! dollar. Savings are the life blood of our progress
and must be encouraged in every way possible as only
thus
-

of

can be expected
ahead to expand their economy,
provide greater opportunities and rewards for their peo¬
ple, and maintain their outstanding record of progress

to continue in the years

are
ohe ^of the primary
current' atmosphere, it is

purchases
In the

insurance

.

savings.

and

growth.

increase

aii;'? increase

the

,for

increased .protection

mean

JOSEPH C.

families

savings which measure

Although the

condition

ous

returns

the

of

the

on

economy

savings

will

mean

continue

satisfactory

invested.

so

■aW

';

q rto' •

A. WARD

CHARLES

v

I'd

President, Brown & Bigelow

^

nThe

signs

shows

ahead

year

characterize

In

made

already

more

and

was

gains in highway, school,
building
construction,
automobile sales, spending for con¬
public

replacement

services/; and

•

ness.

racked

ucts,

has

Our

Cnarles

for

are

Delta

cost-cutting

than

made

fare structure—1959 opens on a more

result of

devices
for

up

sales of conventional

from

the

c* Wilson

items.

last year followed
industry. We expect to see an improvement
in 1959. More specilically, we expect an increase in in¬
come from our newer automatic xerographic equipment
which is now proving its usefulness in relatively few
offices and factories and that sales of our older products
will be somewhat better than in 1958. Therefore, we are
budgeting good gains in both sales and net income for

A. Ward

calendars.

the

of

1959.

F.

JOHN
President.

WATLINGTON, JR.

Wachovia Bank and

Trust Company,

F.

WHITMAN

B.

Winston-Salem, N. C.

President, Western Pacific Railroad

uncertainty which prevailed in the business out¬

The

t

look of

a

be

good

a

trend

We

has been largely replaced by cautious
1959. Observers feel that it can

year ago

optimism in

year

likely

to

of business, with the
continue throughout

Starting from 1958's low point, the.
gains made by year-end 1959 may
be quite impressive, and the econr
ojny
as
a
whole can
show new—'
record measurements.
Naturally,,
the'

newal

ik

inflation

of

boom

and

the

and

prevented

No

They
,

hard

fever

Business

can

but

the

face

confidence

not

with
complac¬

year

with

The threat of inflation is a '
present danger, and busi- "
nessmen
should join
wholeheartedly

ency.

real

J.

combat

inflationary

control

and

lowed

—V—

.

in the fight to
forces.' The principal

What
which
in

we

be reflected in

can

stable.business conditions."-Inflationary

these things but they"rob us of
—
V; —:
—VUi—•
government sperfding, mufh of
it unnecessary and wasteful,: continues to mount.
This
is the fuel that fires inflation, and inflation is the fire
that can burn out our economy as well as rob us of
true
1

The pressure for more

national security by
How

;

setting, us on the"rdad to economic
v

chaos.

handle

we

"*;'v

4

problem,

this

as

businessmen

and

citizens, will determine whether we can rise in 1959 and
subsequent years to new levels of economic growth and
achievement, or whether we shall simply 'initiate a fast
and

-furious

inflationary

display

whose—consequences

might be immeasurably great nad eventually disastrous,
r
In the Carohnas, the 1957^-58 recession did not go as
deeply

in other section of the nation'. Total business
at an excellent level during'1958, and gains
It was a neat'-record year in

as

volume

was

made in several lines.

were

agriculture, and the major industries in the region re¬
ported successful operations.
In textiles, the largest

the Carolinas, demand for textile products
the second half of 1958j and a'majority of
now sold into the second quarter'of 1959. Tex¬

industry in
increased
mills

tile

are

men

in

axe

expecting

a

moderately better, but not a

f

boom, year in 1959.
'

continuing to attract a growing num¬
industrial plants:' In North
Carolina alone last year, a record-breaking investment
of $253,000,000 for 423 new or expanded facilities was re¬
corded in 1953. These will provide 21,757- new jobs with
a combined annual payroll of $72,000,0(10: •
— :
The significance of this achievement cannot be over¬
stated. Not only does it mean a stronger regional econ¬
omy for the present, but the acquisition of new industry
on
a
broad basis is of the greatest importance as the
Southeast continues its transition from a predominantly
The Southeast is

ber

of

new

and

growing

'

rural
and

and

agricultural

economy

to

a

highly urbanized

industrialized area.

the

Southeast are working together at all

levels to sustain

this industrial growth and at the same

;

People in

advance programs''which diversify
agricultural establishment. With the
gains FRASER
Digitized forthat have been made and those that appear on the
time

to, foster

and

and

strengthen

our



has

beeif subsidized

Railroads

not

have

advantages

with

by

al¬

been

rates

In

the

short,

F. B. Whitman

low

railroads have

had

a

hard

struggle, largely because they have been over-regulated
and over-taxed.
•

The industry, seeking simple justice, has tried, for
quite a while, to explain this situation to the American
people and particularly to the law-making bodies. We
have been only partly successful.
A recent, carefully
taken opinion poll has shown that we have alerted the

public to the fact that the railroads are in trouble, but
have not succeeded so well in explaining the causes.

we

poll also showed, however, that about 75% of the
people either favor or have no objection to the
railroads' getting a better deal.
The Transportation Act of 1958, passed by the recent

The

American

first step in cor¬
One of its most im¬
portant provisions established a committee to make a
searching examination of the need for additional legis¬
lation. As a result, among measures which may be ex¬
pected to be introduced in the next Congress are bills

Congress, was, the industry feels, but a

recting this inequitable situation.

in the

following

areas:

Diversification—To
to

provide that railroads be allowed

provide services by truck, airplane and barge on the
terms that apply to anyone else, and that the same

same

freedom to

Such

well.

diversify should be granted other carriers, as
coordination would eliminate many dupli¬

over-all hauling costs and offer ship¬
peaks of service.
1-

cated facilities, cut
pers new
,

public money is spent to pro¬
and highway facilities that
interests, adequate user charges

Charges—Where

User

vide and maintain air, water

commercial

benefit
should

be assessed

by the government.

Taxation—Relief from
and

local

taxes

on

increasingly burdensome state

railroad

railroads must compete

properties is urgent since

daily with carriers using tax-free

airways, highways and waterways. Another obvious need
is for repeal of the wartime excise tax of 10% on passen¬
ger

tickets.

foit
Federal tax purposes of money spent for new plant and
equipment would help assure an expanding and improved
railroad system to meet the growing needs of commerce
and national security. Also necessary is the revision of
existing law to allow railroads to establish construction
Plant

cast

the
for

the

should

upward
ond

1959

upswing in business fore¬
next six months and,

the

as

economic
the

revenues

the industry's

year,

should improve.

domestic

Several

continue

trend

expected during the sec¬

half of

trunk

carriers—

including Delta—will feel the effects
this year of recently authorized mul¬
tiple competition over major routes.,
As an example, between Chicago and
Miami, three carriers will compete
where two previously operated. And
between Atlanta and Miami, five car¬
riers will compete for traffic. Over
C. E. Wool man
the segment of that route between
Tampa and St. Petersburg and Miami,
seven trunklines will fly.
This may be contrasted with
the

heavily traveled Miami-New York route, over which
only three carriers compete.
/
The policy of certificating multiple competition over
airline routes already adequately served poses serious
problems. It could, well lead to economic chaos in the
jet age unless it is abandoned. With the introduction of
domestic jet service imminent, it is imperative that the
Civil Aeronautics Board reevaluate the economic prob¬
lems caused by authorizing multiple competition over
existing routes.
V•
Economic disaster is likely to be the outcome of a fed¬
eral regulatory policy which views the airlines as longestablished public utilities in setting rates but treats
them in route matters as unregulated enterprises.
Last year's 6% fare increase granted by the C.A.B.
provided the slim margin which meant the difference in
a profit or loss operation for some carriers. But this mod¬
est upward revision of fares has been more than offset
,

increasingly

an

to take advantage of their in-

competitors.

increases not

do not achieve
prosperity.

only

had

to return lost traffic to their rails, but high
enough to return a good profit, on the grounds that this
would be detrimental to highway competition. They have
borne a much heavier burden of regulation than their

better standard of living and

a

better

enough

all levels—-local, state and national.
all desire are real gains in the economy

on

'

a

railroads.

Competition by air, highway

herent

,

battleground in this struggle will be in the arba of public

spending

the

to hoe during the past few

water

-

sidies.

F. Watlington, Jr.

,

and

good year

government in countless ways. Heavy
faxes paid by the rails have even
been used in part to pay these sub¬

v

*

on

necessary

what I term

the

have

row

years.

and

on

for

climate

international

war.

is

comment

necessary

situation does not worsen or explode. .',
in

a

former, as it is increasingly evident'.
However, some explanation may be

of this appraisal will
whether crippling strikes

called in basic industries, the re-

are

expect 1959 to be

the way.

accuracy
on

Western Pacific

We base this belief on two major factors,, first, the
accelerating recovery from the 1958 business recession,
and, second, the belief that a better
legislative climate for the rails is on

present upward

most, if not all. of the year.

depend

at

for the railroad industry.

regard to

Manager,

Lines

price spiral, inadequate earnings due to an unrealistic
hopeful note than
last year.
The airlines will benefit

up

were

the

Air

Despite many problems confronting the airlines—fi¬
nancing and introducing jet transport service, the wage-

Yet, in 1958.

as

WOOLMAN

C. E.

President and General

experience

that

next fall.'

orders

these

of

of

year

booming

industry

1957

new

more

losses in

up

largely for delivery

Most

a

not

year.

the

of

Over

of

which

orders
for more than 8h> million dollars in
our Remembrance Advertising prod¬
line

our "new

sales

sales

will be re¬
upward in a bid for this busi¬
In less than a month of selling,

last

case

about 8%

budgets

Advertising

as

but

favorable business climate than

the

total

of

inventories.

vised

1959

good

preciation involved would have been already written-off.
Turning to the immediate outlook for Western Pacific,
we
estimate that our gross revenues for the first six
months of 1959 will be up about $1,000,000 or some 4%
over the corresponding period of .1958 and that our net
for the same interval will be up about $340,000. We ex¬
pect the whole year 1959 to be a good one,, possibly even
better than conservative forecasting allows us to count on.

1959, therefore, the office equip¬
industry will be operating in a

ment

over-all

sumer

from the low of early

a

use
of the money within five years, the deferred
taxes would be made up in future years, because the de¬

business. This forecast, of course, as¬
sumes continuation of world peace.

upturn, but
indicate

' sensational

commitments

recovery

If it did make

such

to

generally

of

steady business recovery., We do not
expect 7 a

of

pace

similar to those in the steamship industry. Such
legislation would provide that a railroad,, before comput¬
ing its income tax, could set aside out of net income an
amount not in excess of that allowed by the ICC as nor¬
mal depreciation to be put into a so-called construction
reserve.
If the railroad did not spend this money for
modernization of plant and equipment within five years,

reserves

it would be restored to income and taxed.

bit, I believe that our economy will
improve through 1959, probably somewhat
irregularly, and that the index of industrial production
will reach a new high by the end of
the ;year. : Measured
by industrial
production, business in 1959 will be
8-10% .better than in 1958. In short,

.

.

has slowed

1958

living.
v
• ;
4- ••
?TJnder all of these circumstances, we look forward to
increased sales of life insurance in 1959 and the prosper¬

of

WILSON

President, Haloid Xerox Inc.

but it adds to the pool
the progress In our standard

against the emergencies of life,

of

„

,

industry do everything "possible to
the volume of life insurance.
Not only does

incumbent that

63

(459)

horizon, the Carolinas and the Southeast

standard of living.

continue to improve our

we

can

Life

avenue

Chronicle

The Commercial and Financial

Number 5814

189

Improvements—A shorter write-off period

by subsequent wage increases granted by the industry.
The industry's basic problem is still unsolved: how to
boost earnings to the

pete

on

equal

more

point where the airlines can com¬

footing with

other industries for

equity capital.
Delta has completed financial arrangements for our jet

result of advance planning we will be
position to inaugurate jetliner service this Fall. De¬
livery of our first Douglas DC-8 transports is scheduled
this Spring, and we expect to have all of our fleet of six
in operation by the time deliveries of our fleet of ten
Convair 880s begin in January, 1960.
Delta's revenues in the latter part of 1958 were some¬

program, and as a
in

result of labor difficulties encoun¬
competing airlines, and we anticipate satisfac¬
earnings for our current fiscal year which ends

what improved as a
tered by

tory

June 30.

for the six months ending Dec. 31,
approximate $49 million, an 18% gain over the
Operating revenues for calendar 1958
will exceed $95.5 million. This represents a 13% increase
over the previous year.
At the same time, available seat
miles rose 7.81% to 2.5 billion, and revenue passenger
miles increased 5.16% to 1.4 billion. Our load factor for
Our gross revenues

1958 will

same

1957 period.

the year was

Earnings for the first five months

58.04%.

(July through November) to¬
against $297,000 for the same period in

of the current fiscal year

taled $1,397,000,
1957.

For calendar 1958,

19%

freight,
express.

a 33% gain in air¬
in passengers, and 11% in

Delta registered

in mail,

16%

•7

■

authority granted in the
Great Lakes-Southeast case, eight new cities were added
to Delta's system and a greatly increased traffic potential
As

a

result

of

new

route

opened to us. These cities are Dayton and Columbus,
Ohio; Louisville, Ky.; Orlando, Tampa, St. Petersburg,
Clearwater, and West Palm Beach, Fla.
For the first
time, also, Delta is permitted to serve Detroit and In¬
dianapolis on direct flights from Atlanta and other South¬
east cities, including Miami.
The addition of a Birmingham-Memphis segment on
Delta's route 24 will permit us to link Kansas City and
St. Louis

cities.

via Memphis with Atlanta and Florida resort

We are already serving some of

these cities and

service pattern to include
all of them during the next few months.
The addition of these important air travel markets will
strengthen Delta and enhance our opportunities for con-

we

have plans to

expand

our

Contimied

on

page

64

m

(460)

The Commercial and Financial Chronicle

.

.

Thursday, January 22, 1950

,

1

Continued

jrom

tinued growth.

63

page

At the

time, we will be enabled to

same

the public better by linking the

eerve

ready underway for tapping rich petroleum and mineral
reserves, for harnessing" unlimited
hydro-electric re¬
sources and for constructing pulp and paper and timber
enterprises. These ventures of private capital are coupled

^

^

expanding indus¬

and the Middle West.

area

metal

The surge of air travel to Alaska reflects these varied
of awakening national interest.- Manufacturers

President, Pacific Northern Airlines, Inc.

have toured

Within the life span of

lias

changed

wilderness

from

into

an

the present generation, Alaska

isolated

an

and

dormant

of vigorous

area

frontier

the

to

Department,

dynamic

formally

was

officials

the

of

the

of

Pacific

doubled

ad¬

mitted to the Union at the beginning
of 1959 it ranked among the 49 states
as

to Juneau,

point

youngest but the largest, the

on

industry,

smelters to

state.

new

Within

Northern's

the

past

capital of Alaska and

1958

of

comprehended only in terms of these

first

superlatives

and

contrasts.

factors tethering Alaska's economic

Woodley

development.

factors result from ignorance of the area's vast

lias

been

popular misconceptions

have

of the

West in the

late

the North.

Alaska's

population

at

grow

19th

and

will

are

now

will

double
rate.

and

will

Awakening

net

for

resources is

investment

Continued

capital,

jrom jirst

acting

interest

and

strong

as a

huge projects

49th

tional

even

talk

al¬

anything,

or

analysts,

economists

obviously

torted period

through;

yet it is also

citing and
only must
to

the

very dis¬
the market is going
a

challenging

very ex¬

and

other

time

tested

for possible rapid changes taking
|'»lace in the psychology of the in¬

vesting public. We have
influence

the

the

such

seen

what

whims

and

trends

stock

of

market.

caution

others,
great

a

and

it

business

because

sidered to be
month.

It

a

is

January

is

con¬

rather tricky, "off"
a
month when the

final corporate results of the
pre¬
ceding 12 months are being re¬

ported, digested and discounted,
yet it is much too early to form
any

clear-cut opinion about busi¬

lias had

also

about stock splits. Someone
advertised that there are 82

mors

has

candidates

for

splits

There also have been

this

so

year.

many un¬

founded

stories
about
missiles,
rockets, exotic fuels, new inven¬
tions and so forth traveling around
the Board Rooms, that not .even
©
Buck
Rogers, or a Captain
Video, could keep up with it all.
The buying momentum generated

at

this time

tory

shows

winter

little

a

months

months

in

the

November

as

stock

been

bear

market, just

December

the

early summer months
usually been bull months.
All of

us

are

and

have

generally familiar

with the various well-known
fac¬
tors that paced the market

higher

in 1958 and, if
you have read all
the recent services and
economic
reports, you are also well aware

by some of these stories and ru¬ of the major reasons
being ad¬
plus other new purchases vanced as to why it should con¬
being made for legitimate in¬ tinue to carry still
higher. Last
vestment purposes, as well as the year
very few thought the reces¬
persistent, inflationary fear psy¬ sion would be so severe and
very
chology, has been primarily re¬ few thought the
recovery would
sponsible for pushing the Dow come back so fast. The market

high

close

around

obvious

far

600

questions

ahead

another

to

the

has

now

the

new

level.

The

how

are

business

re¬

coverybeen discounted already,
and what lies in store for the stock
market in 1959''

Before
own

attempting

humble

subjects, I should like
that
of

there

rather

right row

is

to

opinion

an

to

give
on

point

unusual

understandable
among

my

these

timism

heavily

dence
very

look

in

for

economy
remains
the business out¬

least

the

first

six

months is very favorable.
In fact,
there seems little doubt
that 1959
a

bullish year, on balance.

Forecasting
science; for,
to

a

is

an

so

amount

I

variable

not

art,

you never

can

a

reduce

formula

any¬

human

emo¬

as

state from experience
have to have nerves of

can

that you
steel. When you
remembers,
but

are

right

when

no

you

zinc

con¬

Young

price advanced to

cost

llV-j cents a
This price is still below the

of

production
of

the

of

large

a

presently

per¬

developed

consumption

Assuiiiing that we have
industry and production
in

the fourth quarter con¬

than the third quarter.

more

one

forgets.

ever

How

the

early

still

development

program for the purpose of
finding new
and expanding uses in the
present consuming in¬
dustries. This development
program with special product
research will, no
doubt, result in not only increased uses
in the United States but
also in increased
consumption
in the foreign countries where
the present
consumption
per capita is
substantially below U. S. A. consumption.
uses

correlate

the

statistical

many

studies prepared by our own Re¬
search
Department
and
others,
with the current action of
many
of

stocks

valuable

as

a

that

I

chart

market tool for de¬

termining and understanding

va¬

rious trends and counter-trends in
this

rotating market and, particu¬
larly, for achieving the correct

timing of purchases
individual
realize
talist

issues.

that

the

rather

and

Of

strict

disdains

a

stock.

ure

sales

on

course,
I
fundamen¬

the

They also tend to

use

of

meas¬

the speculative confidence to¬
a trend in the market. How¬

wards

ever, any one

who relies

on

charts

exclusively, without basic statis¬
tics, is likely to be led down some
pretty dark alleys; and I might
add, there are many times when
will feel like throwing them
out the window.
They are invalu¬
the

nevertheless, for measuring

mass

waves

pessimism,
to

act

of

which

optimism
compel

either wisely

one
are

over¬

The

caliber of

most

of

the

buying has been excellent.
The
market leadership and the
sponsorship being shown toward
individual

and

people

unwisely,
and they also
help to clear away
the fog of confusion and
irregular¬
or

stocks

and

favored

tainly not

market factors added
right now to
some

should remember that Wall Street
runs from
West to East between
the

for

the sidelines that have

this

over

a

whole
year

are

advance, and
still waiting

for

the big reaction on which to
buy. They have been sorely dis¬
appointed.
There still is -also a

large short position waiting

very

to cover.
will

These two factors alone

continue

issues

to

all

on

support

interim

graveyard and
stock

mism

vice

example

ahead and
tion

is

number
must

be

some

evident

beginning
of

issues.

clearlv

to

distribu¬

form

on

However,

stated

a

it

that there

and

of

pessimism,
had

we

this

last

the pendulum swung
side.

a

or

good
when

year

suddenly to

the bullish

price

Reviews

dips.

Bearish

Factors

held

attention

virtually a cash basis. Vol¬
considerations are favorable

on

ume

—contracting on declines and ex¬
panding on advances. The very
small

issues

floating
has

supply

been

thin

very

of

many

responsible

markets

wide price

and

swings which

for

to

the

takes

place

serve

Board's

in

the

Federal

for

tightening
Chairman

of

up

distorts the averages.

further

a

credit.

Board

Martin's

point of view
anti-inflation
and

definitely

every

Re¬

monetary policy it

be directed towards

may

is

following factors:

early future change

any

the
con¬

are

(1) If

stantly taking place, especially in
the higher priced, top
quality is¬
sues.
This, incidentally
further

boom.

(4)

The

high selectivity of the

you

be

can

away

(2)

The

tween

going

consumer

and

between

on

specific stocks
together with a lack

groups,

of speculative

few

a

really

excesses—.except in
priced issues — are
elements of strength and
lower

lower

priced

little of

when

stocks

the

the

reminds

early part of 1946,

expectation

a

come

to

the

make

the

labor talks next

(3)

and

a very

dan¬
may

aggravated

of

be¬

costs

threat that

economic

outcome

steel

by

the

industry-

spring.

The factor of world political
overhangs the market.

unrest still

(4) The

presently unknown
figure of the automobile in¬
dustry may fall short of a 5y2-6
sales

million

mar¬

(5)

New and aggressive leader¬

has

will

wage

prices poses

further

much

of

higher earnings carried the
ket to a peak in
May.

ship

me

he

leapfrogging action

spiraling

gerous

be

sure

effort to prevent any run¬
business, or stock market

market and the continued rotation

(5)

(1) Some stocks, especially the
higher priced issues, have already
discounted,
price-wise,
earnings
and
dividends for a long time

revert to

can

versa,

Right now, those who are bearishly inclined are paying close

a

Reviews Market's Price Pattern

place for

no

With margin requirements
at 90%, most market positions are

(3)

advance.

Reviewing the price pattern of
right now, I consider
the following factors to be
quite
important:

is

selected

not weakness, which continue to
ity which may accompany inves¬
support the market at this point.
attempting to discount future
Incidentally, the action of the
events

the market

river, and that

a

market

complacency. History shows how
quickly sudden phases of opti¬

tors

far, sometimes too far, in

business

an extremely at¬
picture indeed, investors

tractive

sitting

on

favorable

very

items, represent

a

missed

sign to indicate the

a

start of any protracted
setback. :«
While all these bullish technical

groups have been very powerful.
There are large surplus funds still

you

able,

evidence of major dis¬

no

tribution taking place in the

(2)

of automobiles are
by authorities in the

anticipate a continuation of good
products and fully expect that 1959
be approximately 15% above 1958.

zinc

recent
me

sales

made

we

all market.

charts mainly to help

use

for

and

One

service

is

field,

mid-year strike in the steel

no

estimates

of the most
encouraging new factors in our in¬
dustry is the continued joint cooperation of the domestic
zinc companies with the zinc
producers in Canada, South
America, Australia, England, and part of
Europe in a

of

of addi¬

into

put

the

consumption will

PNA routes in the

be

to

with

demand

it

as

line

automotive

Pa¬

come.

all

mathematical

thing
tions.

caution

and
at

outweighs the
point.
Confi¬

this

at

the

high

out

well-informed




op¬

pessimism

will be

Difficult Month to Forecast

on

cautious

more

have

and

I.

es¬

Progress

charts, but used intelligently and
interpreted correctly, they do tell
of year, because his¬ a
story about the buying and sell¬
that, seasonally, the ing attitude of investors towards

notably

mors.

averages

equipment

However, hundreds

ness
and market trends for the
balance of the year. Investors are

price action
of the so-called glamour stocks.
Every day there are various ru¬

the

is

and especially the vivid
imaginations of some individuals,

the

in

understand¬

seems

and

fore

after

minor

price dips so far, and
large number of previously dor¬
and
relatively
neglected

mant

car

year.

Any further advance by the
market depends
heavily on the
expectation

earnings
final
to

be

quarter

of

and

results

higher corporate
dividends.
If
the

for

reported

1958,
for

the

or

those

current

of

long-term, technical base patterns
on the
upside, or seem just about

1959, fail to satisfy
bullish expectations, the
disillu^
sionment would surely
spark a
very sharp reaction in the stock

ready to do

market.

stocks have broken

favorable

so.

out

This

climate for

of

strong,

generates
a

a

continua¬

tion of the bull market and is

cer¬

The
earned

...

Dow
an

Industrial

estimated

,

import

latter part of Septem¬
since that action was taken

sumption will be about 20%

keep

responsibilities

"Partner

a

to

years

of its

Defends Use of Charts

moods,

on

as

the

for

so

aware

every
day.
In all markets, the
always especially psychological factor is most im¬
prevalent at the start of any new
portant, and charts are especially

Not
attention
earnings, year,

methods of market evaluation, but
we must also watch
very carefully

©n

and

the

and facilities to

many
will remember
forecasts of 1959?

ability to diagnose

correctly

able,

one.

pay close
trend of

we

basic

dividends

a

and

whose livelihood depends
deal on their

'

is

year

wrong, no

to the office any more."
How right he was.

zinc

and

during the last half of 1958 and

the

conservative

a

State, and the acquiring by the airline

I

about

of

early in 1959.

page

go

This

28th

do

well

pressurized

Stock Market Outlook
thing,

reflection

increase

inauguration

in

are

direct

a

An

be

of air express service to all cities

mag¬

placed

mines in the United Stales and, as a
result, a number of
mines were idle throughout the greater
part of the year.
There has been a substantial increase in

The year 1958 was one of the most successful in
his¬

new

Alaska's vast natural

slab

on

centage

The traffic

tory for PNA with substantial increases noted in
every
class of revenue.
The year also saw the

to

-

government

pound.

Howard

Alaska."

concen¬

continue

continue to

cific Northern is

already

Within the next five to ten
years,

accelerated

an

Century

is

would

during this
imports from foreign coun¬
substantially reduced.

Outlook for 1959

enters its

trated in

1965

low

and

ber

with this growth and development in the 49th State

pace

powerful forces which led to the settlement

same

and

economy.

continually expanded its services

dispelled.

The

by

months

centrates the

Pacific Northern, the largest air carrier in
Alaska, has

Both

resources

opportunities. The battle for statehood

many

decade

past

the

at

pound during the!

a

the

of

is evidenced by the recent inaugu¬

burgeoning

remained

were

controls

timate.

thrust Alaska into the spotlight of national
pub¬

now

licity and

the

magnitude

same

A. G.

Sparce population and lack of in¬
vestment capital are the two main

and unparalleled

within

nine

The

Recognition

Other major airlines will follow.

Alaska's

price

level of 10 cents

carried by Pacific Northern Airlines has increased ten¬
fold

be

can

v.-; -ov.

.

The

ration of operations into Anchorage by Air France,
KLM,

face transportation facilities but the
farthest
advanced
in
commercial

domestic

approximately 12% below

was

1957.

tries

and

SAS.

from

from both domestic smelters and im¬

ports,

period

located, the most primitive in

sur¬

zinc

of

approximately the same in
they were in 1957, consump¬

as

the

strategic location astride the crossroads

the world air routes

\

tion, which included metal produced

important

an

•'

were

h?^

year

traffic

passenger

'

the

nonferrous
for most other domestic heavy

as

consumers

controlled by the Interior

was

.

.

*

for

year

shipments

booking Alaska for

are

of polar flying has j ust begun.

of Alaska's

ing. the least developed but the rich¬

future

well

While

their

of

est in natural resources, the farthest
remote
but
the
most
strategically

Alaska's

as

industries.

Pacific Northern's routes

The age

least populated but the fastest grow¬

aviation.

unsatisfactory

flying to Juneau to confer with the

are now

volume

statehood.

Alaska

entire country

the

ington when the Territory

,

When

representation

'

"1

,

an

their next trip in unprecedented numbers. Businessmen
with interests in Alaska, who previously went to Wash¬

economic activity.

This rapid growth is merely prologue
commercial development which will
/item from

boasted

■

was

products in
all of the 48 states are now flying to Alaska to insure
coverage in the new 49th State. Vacation travellers who

G. WOODLEY

A.

have

Smelting Company:

1958

facets
who

|

President, American Zinc, Lead and
*

with vast Federal expenditures for missile bases to se¬
cure Alaska as the keystone of hemispheric defense.

trial South and the great centers of industry in the Great
Eakes

HOWARD I. YOUNG

averages
$27 in 1958.

Volume 189
:

Number 5814

..

The Commercial and Financial Chronicle

.

are

selling about 21-22 times

earnings,

and yielding 3.6% on
dividends of only $20.

They

present

You need quite a pickup

in earn¬
ings and an increase in dividends
to justify
present levels.
Even
if earnings in 1959 equal the 1957
result
of
$36,
the
Industrials
would be selling at 16 times earn¬
ings, which on the Dow is slightly
on the
high,side. So the market
must
be
anticipating
earnings
above

$40

I

and

about

know

1959,

that

as

So, the advance appears to
temporarily out distanced

yet.
have

business

the

the Dow for

on

don't

stocks

counted

many

already dis^
favorable earn¬

ings trend than appears justified.
At this point I want to em¬
phatically state that I just don't
know

Industrial

Dow

headed. — perhaps
number are forecasting.

averages

1,000

the

where
are

as a

However, I try very hard to con¬
vince the present
day investor
not to watch the averages. I know
of

top investment counseling
house that fires anyone! who backs
the

while

So,

averages.

the In¬

dustrial averages right now seem
to be
may

"guestimate" they
slightly above 600 to

high

as a

carry

the 605-610 area and the

170-175

the

before

area

Rails to

im¬

any

portant setback takes place. I am
quite definitely bullish on
the future action of many indi¬

still

vidual stocks,

which have still not

fulfilled their indicated price po¬

tential, and which seem destined
to take over an increasing share
of

the

leadership

from

of

some

the past
favorites, which seem
temporarily over-exploited.
In this connection, I believe that
any
casual, or generalized, ap¬

proach to the market which may
workted
last
year,
won't
work in 1959. By the same token,
the
leadership
shown
by
last
year's speculative favorites will
be taken
over
by other issues.
The significance of the various
have

averages, except as a vague yard¬

stick

of

will

Dynamics

on

In this market where

search

for

weak-

good

a

area*

Airlines:
to

Rising costs continue
higher revenues.
Rate

offset

increases have

been

slow and in-

adequate, and the financing of jet
airliners

is

another

problem fac-

ing the industry. Despite the prevailing uncertainties, the following seem like interesting purchases
for long-term holding:
American;
Pan

American;

Capital;

Autos:

duction

5V2

this

6

to

the

of

area

against 4.2
Economy car pro-

million in 1958.

this

in

year

pro-

million cars,

duction

total 500,000
General Motors

units

may

year.

seems

to be the best situated among ma-

jor producers.
earlier

last

They raised prices
dnrinr*

veir

neriod

a

SS S aTwhileP
only

may

earn

little

a

39o8, they could

m

they
$2

over

$3
in
1959.
Ford is doing well and
could earn between $4 and $4.50
this year. Both these stocks should
work higher in price during the
coming year. Recent market prices
of auto parts issues seem to be
over

earn

adequately discounting 1959

pros-

pects. Would therefore favor those
which

companies

in

most active

are

the

replacement parts market,
such
as
Borg
Warner;
Dana;
Champion Spark Plug; and Cle---

-

vite
V1LC*

Building': A continued high level
of

activity

credit

tion

in

likely.

seems

Despite

tightening, home construeremain

should

same

level

at

the

The decline

in 1958.

as

about

industrial

building is tapering
Favor Johns-Manville; Philip
Carey; Permanente Cement; and
off.

U

S

Pivwood

Hold

purchases

new

defer

but

Otis

of

Skotetor

and

Elevator

thepresent

Chemicals: The near-term
look

is

out-

clouded

by overcapacity
relatively fixed
prices, higher costs and competition,. but longer range prospects
are
very 1 favorable. Favor Monsanto; Olin Mathieson; Diamond

in

the

attractive

some

Alkali,

and

outlook

Alkali*

lines,

;

highly selective marksman to
choose and hit the right target,
and you must learn to use a rifle
instead of a shotgun. For a long

Knnners

and

ana

i^oppeis.

Despite

Drugs:

for

favorable

further

portant to pick the right stock, or
of stocks, than to worry
about

cal. Carter Products looks like

it has been

now,

im¬

more

where

the

will

averages

sell.

interesting

Now,
market

cific '

report or talk

no

should

stocks

without

end

comments"

on

and individual issues.-

Al¬

are

as

Re¬

Farm

careful

.selectivity,
proper timing

on

stocks

for

individual

and

1959:

inventory position, together with
business

general:

recovery

-possibility

that summer
weather this ;year will be hotter
than in the past three years, has
sharpened the near-term outlook

considerably.

I favor

Carrier

bilities.

hold

Standard
new

Aircraft:

Defense

have

state of flux.
are

the

industry in
situated

Best

those

economy

that

a

purchases

well

managed and sufficiently financed,
the

necessary

research

and

development organizations to pro¬
duce outstanding products. In this




Foods

but

on

a

recent

Dutch*

Atlantic

of California
basis.
Paper:

Refining*

on

5%

price.

and

Fore-

looks attractive

Union

Stand-

is

demand

in

current

as

Pulp;

Rayonier
pulp business looks like a

the

good speculation at current levels,
Rails:

Expect considerable im-

nvnvpmpnt

nnpmtino-

result*

nf

for

the

eroun

and

Dodge* Cerro de

Long-term outlook

aluminum

brightest of

is

any

probably
metal and

the

and

of

industrial

relief from the

some

heavy

losses

business

new

m

the

not

to

but'

stars

trv

feet firmly

from

to

vei-v

the

next

planted

keen
Keep

on

the

«rnnndt»»

burden

Detroit Stock Exch.

election

anfipinated

Anrn

Elects New Officers
DETROIT, Mich.—The Detroit
Exchange announces the
of the following officers

for

1959*

•

,

Xeme'nt3" ales" me" favorabte dT
FartorTto conSlr for inSfcSSd?
Eidey
tive

still

on

the most attraclong-term basis. Hold

U. S. Rubber and Goodrich. Mans-

field Tire,
has

a

smaller manufacturer,

good'speculative possibilities!

s0ff
7

Drinks*
.

in

looked

for

sales

substantial

A

^ suostanuai

,

and

this

earnings

On

year.

is

any

minor price weakness would buy
Coca-Cola;
Pepsi
Cola;
and
Canada Dry.
Textiles:

Firmer

prices
for
mally types of cloth
lend cause
for optimism toward the industry.
Buy/hold J. P. Stevens; Burlington; American Viscose; Celanese;

purchases

£a3
'

The

^ 'r^

100,000

share*

heing issued and sold by
ap^an * °°d Stores which will
a
ttle Proce€ds to general fund*
whhre they will be available for
C°!a
inventory and equipirtfnft
^

4?

and for repayment of short-term

Outstanding common

fS&M? si'oar vS *
'I:

I] P

'

!

■

Borman Food Stores operates a
?m. °* 3 re>ail food supermarhets in the gieater metropolitan;
,

area ot Detroit, Mich, under tho

"Food

?ame

*

Fa*r*

T/?2

Dming

1958

^veTnlw

? ""g,
nc"
?ood Falr stor? were .op<l"?d;
Slx
more
under construction
j

are

^ onenin^V' in"th£ fir^

n?

half

lor °Penin&s in me first naif og

John

K.

C. Roney & Co.

Announcement

was

Co.

E'

also made of

Denny as Executive-Secretary &
anr|

Bettv

declared

in¬

an

have

agreed,

tliia

that following

off«rinlfYiolWl^retotoed

bvthorn

oiteimg, no stocK retained oy tnerrs
wlR receive cash dividends priojf

to Feb. 1, 1961.

N

weeks ended Nov.income cama
1. 1958 were
net

$26,078,000 and

Roney to $524,000, compared with $21,425,000 and $379,000, respectively^

the reappointment of M. Edward
F„amjner

have

quarterly cash dividend oif
12% cents per share payable April
10, 1959. The selling stockholder*

Net sales of the company in the

Chas. A. Parcells &

TREASURER:
-Wm.

^

remaining

?.re

Re'd & C°'

seems

a

r ^io./o a aiiare.
praceeds from Hie sale o£
30*>990 shares will not go to the*
co^pany; these shares are being
? A y a Si'oup of over 65 stockholders—some of whom are com-

itial

anticipated sliaip lor jyay.
!'?cove''y mj°^
e<Wipment
PRESIDENT: Roy W. Neil—An-

year

1

the year.

stock

good speculation, Reading.
The

.

„

.

f{.

wn7

oi

(Jan. -l)jiuvcommon stock or
;? ,s'
a

^

_

Directors

likely.
Favor
Ohio; Nickel Plate;
Great Northern; Illinois Central;
Chicago, Rock Island; and as a
&

Rubber*

1

man-

r

r/

/

this year and an additional six ara
planned for the last six months off

areas

passenger

group

_

sJores have no connection widx
ha?d St°.r®2 op.tratSg. u".der t.hat n,?,mo

decade In ouiex words
utcdue.
in other
also
woius, aiso
your

,

head

vour

wonders

underwriting

,

geftostam^g th/inter- °rea
of

planetary

appears

Baltimore

ket price recovery.Tobacco:

With

V

-

sales

and

Suiter

as

*n the similar period ended Nov.

2, 19d7r
1958,

28,

Examiner ana tfexiy in. &uiteL as

company's latest
;lls<:al Year>
sales

were

^

Assistant-Secretary.

$67,074,000

<

GOVERNORS elected to the
Board
for a three-year
term:
Peter
Mt.
Macpherson, Detroit

Stock Exchange; Roy W. Neil,
Andrew C. Reid & Co.; John K.
R°ney» Wm. C. Roney & Co.

The other Governors

earn-

moves,
as
outstanding
pu^hases in the group.
„

Other

-

individual

.

stocks

I

,

,

WiMm

Armour and

PacklnS

the

Board

are

Walter

10400{>

f

>

■

»

Halsey, Stuart Group
Offers Equip. Tr. Gtfs.

of

Reynolds

__

making up semi-annually Aug. 1/1959 to Feb.
A. Bayer 1, 1974, inclusive,

^"company
and Frank E. Voorbeis of Goodbody & Company, whose terms
expire in 1961.

.

T

__

of F. J. Winckler Company and
The certificates are
priced to
Lawrence H. Dilworth of R. C. y|eid from 3.50% to 4.40%, acO'Donnell >& Company,
whose 'COrding to maturity.
terms expire in 1960; Charles E.
T
.
d
a]e Qf the certifiExley of Charles A
,
WvW nf rhnvlps A. Parcells ^
Paroelis &
issuancesubiect to or me cenmana saie authorization

like

.

o£.th.e Interstate Commerce Comml®f10 ;
•
.

,

,

x

The issue is to be secured by
100 covered hopper cars and .1(5

M»dunery-Joy Manufectunng._ William A. Walker of Dickinson,
u"lts„ af
and Combustion Engineering. .
Wright, Davis, McKean & Cudlip each» estimated to cost
„mlalll^

Rail Equipment

—

ACF Indus-

Gold

—

.

.

^

,

Homestake Mining and

Dome Mines,
Standard Packag-

Packaging

Bower

of

White,

Bower

&
Co.; McMaster Hutchinson & Co.;

& Dick & Merle-Smith; Freeman

Prevo will continue as Auditor.

®eaJ.d'Al ^*

B. Fisher, D. B. Fisher Co., Sa

..

TT

win

The

-

Smith, Hague & Co.;
Raymo°d C. O'Donnell, R. C.
O'Donnell & Co.; William R. Rot-

uel Hague,

sted.

Machines—Burroughs.

C. A. Dager Opens

additional

(special to the financial chuonicle)

following

10

hT, S&"
$5,261,376.

Associates in the offering ares

and R* ^* Pressprich & Co.

mittee for 1959 are: Frederick H.

Distillers.

tries and Alco Products.
_

wjn continue as Counsel and Ed-

Elected to the Nominating Com-

/

Liquor—National

interest-

ing for price appreciation:

LOS ANGELES,

Calif.—Charles

A. Dager has formed Charles AnCalumet «Sc Heckla; Lear; Oliver drew Dager & Company, with

Kidder, Peabody Co.

Opens Mpls. Branch
MINNEAPOLIS, Minn.

—

Kid¬

der, Peabody & Co., well known
investment firm,
has opened a
new

office

Minneapolis

Northwestern —...
Bank
.

at

1165

Building un0
—

der the management of Dale R.

Wikman.

Mr. Wikman has been in the
Corp.;
Avco;
Decca
Records; offices at 1308 Wilshire Boulevard, investment business in MinneapBaldwin; Crowell Collier; Frue- to engage in a securities business, olis for 12 years, recently with
hauf Trailer; Standard Coil; Grey- Mr. Dager has recently been with
^
r
.
,
'
Conclusion
Wolcott & Associates. Prior there{ng ^derwrfters^distributors and
.

con-

tinue to favor investment holding
or

piece of advice* "Keen

An

Tl

fion/tfme suddenly comiSg

ing.

and Inspiration Copper.

Aluminum:

1Laaei

*7u

piovement in operating results ot groundl
railroads

a

Z^thf Conalr A^a!

Pasco*

Shields Group Offers
Borman Food Shares

702760 shares

not

levels:

Bag; West Virginia

lower priced stocks look

also like Phelps

;

u*

Crown Zellerbach.

and

+•

in

v

.

.

life# In these groups I would in-

attractive at

seem

Metal Issues

best

ex-

elude, among others, the airlines,
textiles, domestic and internationuntil 1960-61, when the full earn- al oils, air
conditioning and soft
ings potential from plant capacity drinks.
may
be realized, the following
(5) Finallv
as
an
analysts old

make
to 10%

rrfi,

thp

the Rails..

on

investment

an

While

Business

The
nrxA

any

5%,

expected to catch up with supply

only

businessman's risk.

r

mild

nid Oil

pointed higher

General

most Dairies

com¬

are

are

Brands

setback from

as

speculation.

Sales

a

(3) As stated before, I expect
place and improvement shown 1959 will be a bullish year, on
during recent months suggests a balance. But no advance" such as
resumption
of
former
growth the 34% gain on the Dow Industrends in 1959. I favor Sinclair; trials that took place last year is
Phillips;
Ohio;
Cities
Service; anticipated for this year.
•
Socony;
Texas;
Shell;
Royal
(4) j believe that new leader-

and further growth seems assured.

ronda

with

well known

try, I believe that a lot of price
discounting
has
already
taken

Fox.

"Foods:

tive

panies

the

—

uast

measures

all

Shipbuilding- — Newport News
International Harvester for good Shipbuilding and Bath Iron Works.
yield. Case has speculative possiMovies
Twentieth Century-

the outstanding issue in the group
and consider Fedders very attrac¬
a

farm

equipment outlook is not as favoras
this time a
year
ago.

Would

Air Conditioning: An improved

The

able

the market
groups

Equipment:

However, continue to favor
holding
Deere
and
also
like

.

of

as

With

in a lew other groups are:

that

action

the

oils:

much doubt that
will

very

and will hold
above the 560-570 support area on
the Dow Industrials and 158-160

EI°enctroSc"C° a"d C°nSoIidated

today,

Electric:
Electric;

so

ago,

ing brief opinions

and

ceed

industry

Radio;

areas

not

together with the
of all purchases made, is most
essential, or to put it another way,
using the chart approach, "Buy
stocks when they say they should
be bought." I submit the follow¬

the

Iron has speculative possibilities,

(2) I

they

are

new

far from exhausted.

member

such phase of correction

at this time.
investment opportuni¬

year

However,
ties

steels I favor are Fansteel; Sharon;
and Vanadium. Colorado Fuel &

fication

mar¬

period just ahead
of
a
temporary
this January re-

investment phase of the advance,
This could take place in the next
second
two weeks and somewhere beshould
tween levels prevailing at this
with like results of a year ago. writing and possibly a new high
Armco; Allegheny Ludlum; Gran- slightly above 600 on the Dow
ite
City
Steel;
and
Jones
& Industrials and between present
Laughlin seem attractive in the levels and perhaps as high as 170group'right now. Three speciality 175 on the Dow Rails.

Westmghouse; General
Tune Sol: Waener ElecTung Sol; Wagner Elec¬
tric; Square D; and, as specula-

apparent
a

d y n a m i c

A

to

Operations should trend
the
first
and
quarter
and
earnings
compare
very
favorably

jngs trending higher continue- to
regard Reynolds Tobacco "B" and
Philip Morris, on recent diversi-

under-valuation

were

interruption

entering a phase of spectacular
growth. Would hold or buy the
following on all minor price dips:

though I can see the general
working gradually into
high ground, the same broad
much

long-term

.

Ironies:

of

the

kind

Halsey, Stuart & Co. Inc. and
GOVERNOR elected to the associates on Jan. 20 offered an
Board for a one-year term: Harry issue 0f $4,200,000 Chicago, Burlgrowth, united Merchants; and Industrial A.
McDonald,
Jr.,
McDonald, ington & Quincy RR. 4%% equipRayon for further expected mar- Moore & Company.
ment trust certificates
maturing
an

Electrical Equipment and Elec-

spe¬

groups

ket

of

stock.

the

on

in

some

through

upturn

,,

the

growth, this
group, pricewise, seems relatively
unattractive right now. Defer new
buying, but hold present longterm
investment
position
in
Merck; Schering; Sterling Drug;
Bristol-Myers; and Vick Chemi-

group

lookout
for

Steels:

higher

serving

yield and
undervaluation 'promises
to
in¬
crease,
you
must be an expert

time

and Aluminium Ltd. on
dips from recent levels of 72 and
32, respectively.
—

unfavorable factors in this indus-

estimate domestic

I

Metals

United;

Eastern.

and

measurement,
continue to
de¬

crease.

further

any

and Boeing which looks like
buy in the recent price

ness;

'market

probably

especially favor the
Northrop; General

of

one

his market analytical decision on

I

purchase

have

more

a

and

recovery

to

seem

connection

65

'461)~

(1) while

n0

major distributive

top has had time to form as yet,

I

am

certainly going to be

oil

the

to he Was with 9SC3r F.' Kiaft & dealers in corporate, state ancl
Co. and was with Smith-Hague municipal securities, andmemhers
& Co., of Detroit.
of all principal stock exchanges.

66

The Commercial and Financial

(462)

Continued jrom page

ceilings of 4V2% and
rental (including armed
services)
and
for * cooperative
(b)The

14

5%

Federal Budget for 1960
Is Balanced and Restrained
estimated

of

that

at

$67 billion

the

billion in
receipts for I960 is contingent on
the

tax

recommen¬

dations mentioned earlier.

Of this

estimate, approximately $76.5 bil¬
the increases in re¬

lion reflects

ceipts under present tax rates and
present tax sources -while $0.6
is

billion

from

increased nontax

and

taxes

new

sources.

.

.

.

'i*

Some of the key features of

President's
tions

tial

summarized

are

This

the
recommenda¬

budget

herewith:

budget

assures that essen¬
needs are met. The

defense

budget recommendations will bol¬
ster 'the

defense

of

country
against possible attack and enable
•Our'forces to respond more quick¬
ly and -vigorously to any emer¬
gency. At the same time, and as
part of our effort to keep America
strong, this budget reflects poli¬
cies'to streamline operations, 1 to
remove duplication of
weapons, to
accentuate the principle and prac¬
tice of unification, and to min¬
our

imize maintenance costs—in
short,
to assure the maximum defense
from each-dollar expended.,..

Today 'the

less-developed

score

of

which

na¬

have at¬

tained independence since
War II—are struggling to

World

their

condi¬

improve

economic

tions. The
is

vital

and

social

of these efforts

success

Increases

for loans made by

includes,
to

restore

the

of

the

atomic

energy.

pursue

energetically

ment

replaced

by

term

Treasury of equivalentborrowing and other reason¬

.

.

.

of

operation of
mental

atomic

provides

construction

result, Federal ex¬
penditures for civil public works
in fiscal 1960 will be the highest
in history. It therefore seems both
a

statutory

possible

and prudent to take a
breathing spell in the initiation of
new projects. Accordingly, no ad¬
ditional
funds
are
proposed in
1960 for starting1 new water re¬
sources
projects, general
office
buildings, and veterans hospitals.
Furthermore, reduced new spend¬
ing authority is recommended for
grants for local public and private
hospitals, health research facil¬

ities, and for waste treatment
works, although expenditures un¬
der

earlier

authorizations

will

continue to be

high. Highway ex¬
penditures will increase in accor¬
dance

with

under

the

the program

Federal

Aid

planned
Highway

Act, and modernization of airway
facilities to meet operational and
safety needs will go forward at a
higher level of expenditure.
The

combined

outlay,

for

college housing loans made by the
Housing
and
Home
Finance

'

*

rate which will

ter

current

We

mborrowing and other

Shippingport,

The.

also

responsibility for direction of
civilian nuclear power- devel¬

opment program will

by the Congress
participation of
capital, and, in the longrun, will reduce government ex¬
penditures significantly.
At the
same time, government guaranties
will encourage the

private

insurance will continue to per¬
mit
interest costs
to
borrowers
or

than

the

Programs

tinue

to

work

with

the

*

its

experience

and

In

resources.

Community (Euratom) and the International Atomic

ment and evaluation

ommendations

countries MDf the world

practicable,

of

the' Joint

Fed¬

pons, while reducing expenditures eral-State
Action
Committee
in
for
other
procurement
and for the field of atomic energy, which
few cases,, construction. The Atomic Energy would
taking
recognize
certain-. State
many actions together to promote construction may be deferred un¬ Commission is advancing all
responsibilities for the protection
trade with and to expand invest¬ til the fiscal year 1960.
phases of its programs, particu¬ of public health and safety:
ment in such nations. As
larly research in the peaceful use
part of
Stockpiling and' Defense 1 Pro¬
this joint effort, the
following ac¬ Favors Improved Minimum Wage of atomic energy. Our allies' prog¬ duction Expansion.—. .•
Expendi¬
tions for the United States are
ress
in
LaW
equipping their armed tures for
stockpiling and expan¬
recommended:
forces and the deliveries under
Proposals will be made for wid¬
sion
of
defense
production are
(a) Increase substantially our ening the coverage of unemploy¬ military assistance in 1959 and estimated to decline from $378
prior years permit a reduction in
million in fiscal 1959 to $265 milT
subscriptions to the International ment compensation, for extending
assistance expenditures. lion in 1960.
Bank of Reconstruction and De¬ and improving the minimum wage military
However,, because
velopment and the International and 8-hour laws, and for provid¬ Expenditures for stockpiling and the present authority is - inade¬
ing added protection in labor- expansion of defense production quate, legislation will-be needed
Monetary Fund. This should be
will
be
reduced
because
basic
management relations. I am again
done promptly.
in 1959 to authorize an additional
proposing legislation to strengthen stockpiling objectives for most $325 million to finance,
(b) Bring the capitalization of
probable
materials are now fulfilled and
safeguards on the conduct of labor
deliveries in the next 2 years im?
our
Development Loan Fund up to
because many defense production
union
affairs, including the
der existing contracts for'expand¬
the
amount
originally
recom¬
strengthening of the law enacted expansion contracts have already ing defense production.
mended for the fiscal year 1959
T %
by last
been completed.
year requiring public report¬
enacting a supplemental amount
Mutual Security Program.—The
Total
ing on union welfare and pension
expenditures for
major mutual
of $225 million.
security program 'is de¬
national security programs in fis¬
plans.
'
signed ot help strengthen the de¬
(c) As a supplement to estab¬
cal 1960 are estimated to be $45.8
In the housing
field, the budget
fense and bolster the
lished institutions, create a
political and
joint recommends
billion.
broadening the au¬
economic
stability of 'the free
development banking institution
*
:'fl
*
thority of the Federal Housing
world.
with our Latin American
Through
it.' the- United
neigh¬
Administration and removing the
Department of Defense Military States shares in worldwide
bors.
efforts
^ceiling on the total volume of Functions.—The defense program to meet the Communist threat and
(d) Increase the emphasis on
mortgage insurance it can provide. for 1960 calls for new appropria¬ to
help improve the standard of
economic development in the mu¬
Legislation is also recommended tions of $40,850 million. This is
living of people in less developed
tual
security programs through authorizing
capital grants for ur¬ $288 million less than the appro¬ nations. For the fiscal year 1960.
such measures as the
appropria¬ ban renewal projects for a
6-year priations estimated for 1959. How¬ I am recommending new -obliga-r
tion of $700 million for the De¬
period. Annual contributions to ever, approximately $0.7 billion of tional
authority of $3,930-million
velopment Loan Fund and $211 local
housing authorities for low- the funds appropriated by the for the mutual
security program.
million for technical
cooperation rent public housing
Congress for 1959 in excess of the Expenditures are estimated to be
projects will
in

in

a

.

fiscal

1960.

rise in

Enact legislation to expand
the
mutual
security investment
guaranty program.
In the current fiscal

expenditures
.

plied

for

research

basic

and

development have
,

amounts

and

propriation
space

For

a

for

year, total

for

and

scientific

reached record

supplemental
1959

technology is

ap-

to

ap¬

advance

1960

as more
projects are
Commitments by the
Federal National
Mortgage Asso¬

ciation to purchase
mortgages on
housing for urban renewal areas
for
and

relocating displaced families
for the elderly will continue

to rise in 1960.

Seeks Flexible Interest Rates

on

Agency Loans
I recommended that

exploration,
peaceful
uses
of
atomic energy, and basic
science.
space

vestigations

are

utilizing satellites

exploration

being

in¬

initiated,

and probes. De¬

velopment work is going forward
on

high-energy fuel rockets, a
million-pound thrust engine, and
ft

nuclear rocket engine.




guaranteed by the Veterans Ad¬
ministration
be
replaced
by a
maximum rate not in excess of
the
rate for
mortgages on sales hous¬

ing insured by the Federal Hous¬
ing Administration. This
change
will also have the effect of
revis¬
ing the interest rate

ceiling

direct

housing loans

erans

Administration.

of

the

1960

be

Expenditures

$3,498 million, which is $383 mil¬

in

1960

about $1.9 billion
amount spent in

the

lion

esti¬

are

$40,945 million, which is
million more than in 1959

$145
and

program.

more

.

■

"

less

than

in

*'

1 *

*

•

on
Vet¬

.

programs

than

1958—con¬

fiscaL1959.-

T*

■

,

:

:j;?7\av

Agricultural

!

Resources rniHnv

Legislation

is

urgently

tinuing the upward trend which
therefore, to make fiirther revi¬
began in 1956.
Over the 5-year
sions in the price support pro¬
period from 1955 to 1960, annual
gram.
Estimated'expenditures
expenditures for defense will have
for agricultural programs in fis¬
increased by over $5.4 billion.
cal year 1960 are $6 billion, which
$
$
!>5
is $779 million less than the esti¬
Development

and

Control

-

of

Atomic Energy.—Expenditures
by
the Atomic Energy Commission
are

expected to reach

an

all-time

high of $2.7 billion in fiscal 1960.
This
large amount reflects our
determination

to

maintain

our

position of world leadership in the
field

of

nuclear

military

.

.

mate for the current year,
billion
more
than was

but $1.6
actually
spent in 1958. The main part of
the decrease expected- in *1960 is
in the soil bank program, .becau^
the acreage reserve portion termi¬
nated
year.

at the

end

'

of the

1958 crop
x •

'

r

Total
new
authority;; to incur
obligations requested for agricul¬
brought under adequate interna¬ ture and agricultural resources in
tional control and to promote the 1960 is
$5.1 billion. This amount
ments

until

such

arma¬

armaments

are

wel¬

xQ;/

these

;

at

$4.1
more

than was spent for these programs
in 1958 but $251

million less than

occurs chiefly because of the ex¬
piration on April 1, 1959, of the
anti-recession legislation for tem¬

Federal

porary

compensation

unemployment

payments.

Exclud¬

ing. these

temporary payments,
.estimated- expenditures in fiseal
1960

are $161 million greater than
1959.
Significant increases,gre
provided in 1960 for the defense

in

education program initiated in fis¬
cal
1959 and for higher public
assistance grants as required''^fey

legislation
Con gross.

enacted
.

.

mended

-by

the

.

.

list

.

Legislation"

is

.

again

recom¬

to:

Discontinue Federal grants
for vocational education and for
(a)

waste

treatment

tion

and

laws

as

adjust

works

the

can

revenue

by the Joint

Action

States

construc¬

Federal

recommended

Federal-State
so

Committee
full

assume

re¬

sponsibility

for these ' programs
starting in the fiscal year 1961;

Modify

(b)

the provisions

aid to schools in

Federal-

(c)

...

activities;; "

Increase

the

*'

'\*

State

participation; in

for

affected by

areas

' »

local

and

financing of
,

public assistance programs.

,

Veterans' Services and Benefits
The
tures

upward

trend

of

expendi¬

in veterans' programs is
ex¬

pected
fiscal

to halt temporarily in (he

1960, mainly

year

declining

justments

programs,

because

workloads

result in, a
decrease of $163 million for read¬

helped
War

which, have
of World

so many veterans

II

and

the

Korean

conflict

to become reestablished in civilian

life.

Expenditures

and

death

for

disability

compensation, which
increased in the last several
.years
because higher rates were
have

of

are

1960

as

the

number
How¬

expenditures for other

manent
to

expected to decrease

in

beneficiaries, declines.

ever,

needed,

estimated

are

somewhat
and

and

for

the estimate for the current year.
The decrease from 1959 to 1960

enacted,
Agriculture

.

for interest
fiscal year
1960, re¬
rates on new loans and commit¬
development expendi¬
ments:
tures
will
be
increased
still
further, -with emphasis on space
(a) The 4%% ceiling on loans

Extensive

will

mated at

search and

-

recommended

added to the

recommended.

the

amounts

completed.

I960, will
of budget

billion. This is $682 million

,

(e)

budg¬

as

Nation's

ized for starting in 1959 will be so
spread out as to schedule initia¬
tion late in the year, wherever

wea¬

well

as

19$0

payments

power

but also to the population of the
entire world.
Fortunately, the free

new

Including

.

welfare

between

governments, which in
producers,- 'both comprise three-fourths
privately and publicly owned, and
expenditures for labor
will continue to seek cooperation"
fare programs.
*
from industry in order to utilize
\
j Total
expenditures
electric

Atomic Energy

of

1960.

>

et funds, there is ah almost four- ;
fold increase, from $5.3 billion 'in1
1950 to an estimated $19.1 billion

identify -de-f

rates

The changes in emphasis in the
four major national security pro¬

doubled

projects to advance that in' 1960. Much of the
increase;»in
In carrying out these
budget
outlays - has "been ' for
projects the Commission will con¬
grants-in-aid to States and 'local

Energy Agency.
;
igation projects is estimated to be
Further investigations into the
higher than ever before in 1960. grams for the fiscal year 1960
reflect the growing armed strength possible use of nuclear explosions
Expenditures are expected to in¬
of the United States and its allies for such peaceful purposes as min¬
crease tgain in fiscal 1961 and to
hold at that level in 1962 even and the continuing modernization ing and earth moving, known as
without new starts beyond those of defense methods. The Depart¬ Project Plowshare, will .be con¬
for' which initial appropriations ment of Defense will significantly ducted.
\ .'.f •«,/ ;v:,
-t .x:

and,

have

broad-

program.

addition, exchange of technical in- :
charged in the open market for; formation with foreign countries
will be expanded through" partici-"
similar loans.
patiori in international"undertak¬
Major National Security
ings, especially the E u r o p e a ri
favorable

expanded;

penditures for labor and

sirable

actions

last
have

Budget.ex¬

and

from trust funds

its

haveI

the

ened

reactor projects

the

in

' programs

new

ones

by groups outside of will
Atomic Energy Commission. 1and.,
The Comm ission : m exercising

the loans.

as

been enacted and oid

continue substantial

power

services

significantly

grown*

of eleptric energy.

Government's

welfare

-

u4

-

Welfare h'TfT

F ed e ra l

and

decade

the

3^2% ceiling on ship
mortgage loans by the Maritime
Administration be replaced by au¬
thority to charge the full costs of

more

labor

r!

undertaken

reason¬

(e)The

Such

will

equivalent-' support of

able costs.

re¬

nav¬

the

cover

production

the

"■■.'t-i!'

*
•

Labor and

v

-

world's ..iirst
nuclear
powerplant devoted primarily. to

Agency (the rate at present is
2%%) be amended to authorize a
cost to the Treasury of

at

b

*

x:\/v.

The

.

Legislation will be proposed in
this session to carry out the rec¬

are

are reflected in budget-ex¬
penditures of 1959 arid prior y4ars.

and

power "*• station

Pa.,

Corporation

losses

and

.

recession. As

financed through, that
All of these Commodity I
costs !. jahd ;•

programs

agency.
Credit

for

and

modification,

the

number of. experi¬

a

increase expenditures for procure¬
ment of missiles and for develop¬

only to the freedom
and well-being of the millions of
people within their boundaries

burse

suppbrt

$1.2 billion to reim¬
Corporation for esti¬

and

mated costs and losses under other

con¬

have already been made. The new
water resources projects author¬

not

losses,

power.

for

among others, $2 billion
the capital impairment
Commodity Credit Corpo¬

ration resulting from price

prototype power: re¬
actors owned
by the, government,
standard for including operation of the atomic

able costs.

(d)The

economic

development,

the

to

budget

rate' tinuation

a

the current cost

cover

of

This

the Rural Electrification Adminis¬
be

Thursday, January 22, 1959

.

We

of

to

housing mortgages insured by the promising technical approaches to
Federal
Housing Administration civilian power reactors. We will
adequate to emphasize efforts to reduce the
assure private financing*
cost of the reactor fuel
cycle; such
(c) The present statutory inter¬ a reduction is basic to the attain¬

which will

.

tions

plan

be increased to levels

tration

provided
last
year in construction programs for
water resources, health facilities,
public
buildings,
airways,
and
highways, partly to combat the
were

clamation, flood control, and

Foreign Economic Aid

tions—a

Outlays for Public

Works

time.

The estimate of $77.1

enactment <of

Asks Curb On

.

development of peaceful applica¬

for

est rate of 2%

instead

billion

Chronicle

programs

increase,"

primarily

veterans

more

per¬

continuing

are

because
disabilities

with

*

not

resulting from their military
service are receiving hospital and
medical

care

timated

or

total

pensions. The

expenditures

es¬

for

veterans in 1960 of $5.1 billion dre
$110 million less than in 1959, and
$62 million
I

believe

more

that

than in 1958. ."*..

certain

of

our

na¬

tional policies and legislation
gov¬

erning

other

veterans

programs

should be modified. This is partic¬
ularly true of the benefits pro¬
vided

ilies

to

for

veterans and their

disability

or

fam¬

.deaths

not

resulting from or related to mili¬
tary service. With veterans and

J

t

'

I

Volume 189

Number 5814

their families
half of
these

our

.

.

.

The Commercial and Financial Chronicle

constituting nearly, Continued

from

page

3

benefits

is

believe
canbe

billion.
Few
spending

$10

population^ the cost of

veterans'

Federal

high,

within

tained

that
con¬

the flow of savings

residential

oitj- veterans advance in age. '

^ Interest

Natural Debt
,
are estimated

on

Permanent Cure for

7>|jjterest payments

to rise $495 million to $8.1 billion
in the fiscal year 1960. These pay¬

through both; recession and recov¬
ery, reflecting; a willingness and
a
need om the-part of consumers
to lay aside aportion of income
through all t phases of the trade
cycle.
**:;-<7:. ,- ■
\

ments, almost entirely for interest
on

the

than

public debt, represent more
budget expenditures.

1 (>%• of

Since the

analysts
the

The

than

is

it

half
1

drop in

a

.1959

of

de¬

so

pessimistic

more

suggesting

are

second

more

which

upon

pendent.

to

little

million

a

health

economic
tained.

is

to

be

main¬

the

At

least, this means
living within our income during a
period
of
economic
expansion
such as is anticipated for 1959 and

units, com¬
spring of 1958, market
pared with the 1.3 million rate re¬
of interest have increased,
1960.
cently reached. I would like to
Optimism About 1959
reflecting the strong recovery ofOn the international scene, re¬
say in passing that I would be sur¬
the economy. The rise in market
What about 1959 and the years
cent financial developments hold
prised if less than 1.2 million units
rates requires the treasury to pay
immediately 'beyond? Surveys of
important
implications
for
the
were started this year and not at
higher interest on securities issued the geherdl -economic scene re-':
United
States
economy
in the
all surprised if there were more.
t6 refinance the heavy volume of
port
optimism — more, cautious
immediate
years
ahead.
The
To be sure, credit will be less
maturing government obligations; than exuberant—among business¬
reiadily available than in
1958, European nations have, demon¬
g large part of which were issued men,
consumers, and governments
strated
a
willingness to accept
terms will be more restrictive, bor¬
when interest rates were lower. ,, alike/
According to Dun & Brad-;
fiscal
and
monetary ' discipline
,'Iri addition to higher interest street; businessmen are more op¬ rowers more carefully screened,
through
currency
convertibility
and commitments harder to come
rates, the amount of. interest pay¬ timistjsci: about; first quarter 1959
and devaluation. These moves will
ments idepends on the size and prospects: than: for any preceding by. Shifts will occur among -vari¬
make it harder for American ex¬
ous types of mortgages, and among
compositioa of the public debt. It quarter:backito 1955. Most an¬
various housing sectors, but over¬ porters to sell high-cost products
is anticipated that the public debt ticipate that sales in 1959 will ex¬
abroad. Already there is evidence
will reach. $285 billion by the end ceed the 1958; "volume and that all, the volume of mortgage credit
that we have been pricing our¬
should
be ample
to support at
of the fiscal year 1959.: On the
profits ^wiii^also Tise. Consumers least 1.2 million starts. The flow selves out of foreign markets.
basis of the balanced .budget I am are more - confident than before
of savings to mutual savings banks U. S. exports declined markedly
presenting, the debt will be no about their own financial positionand
other
financial
institutions in 1958, accompanied by gold out¬
higher at the end of 1960, although and aboutv-the general economic
should
continuer large,
and de¬ flows in excess of $2 billion.
there will be a substantial tem¬ situation 111 1959, according to the1
mands for capital funds by corpo¬
The apparent determination of
University of v Michigan Survey
porary increase, during -the year.
rations may decline. Government European
nations
to
repudiate
Research Center. Also, as reported'
action to stimulate housing mar¬
inflation
as
a
way
of life reConclusion
by the National Industrial Con-:
kets, moreover, may be expected enforces our own need to combat
* This
budget charts the course ference Board, consumer buying in the event a decline do"s
appear
this economic scourge. After all
our government should take as we
for
"big-tag" - imminent:
plans, ; especially
the potential threats to full and
embark
on
the
decade
of ' the
items, are quite encouraging.
sustained economic recovery are
The'.most recent government190O's.
Since the end of World
End Interest Rate Ceiling
reviewed—and there are assuredly
War II, the pace of achievement sponsored survey on the 1959 out¬
Any action short of establishing more than I have touched upon,
indicates a steady, though
and universal change has quick¬ look
interest rate flexibility for gov¬
including the stickiness of un¬
ened with each successive year, unspectacular, expansion in busi¬
ernment
guaranteed mortgages, employment, lagging capital ex¬
sharpening the need for adjust¬ ness activity.y Underlying the however, will still leave
basic penditures
by
business,
lower
ments in the relations of peoples
expected expansion is the antici¬
problems in housing markets un¬ farm incomes—the main economic
and nations to each other.
In the
pated pickup' in three major seg¬ solved.
As long as ceiling rates
threat
and
challenge
which
ments" of'. American
industry—
decade facing us, the challenges to
are maintained on
FHA and VA
emerges is inflation. The question
representative government will be autos, construction, and steel. A* mortgages, the impact of changes
has been asked by many -— by
no
less than in the past;, indeed, 5.1/2 million car year, 30% greater
in credit conditions will fall more
sophisticated as well as lay ob¬
the tasks which are certain to be than. in '1958; a construction vol- •
heavily on mortgage borrowers servers of the American economic
ume
of', about $52 billion, com-'
laid upon the executive, legisla¬
and lenders, and on housing mar¬
scene — whether our
new pros¬
pared'.with less than $49 billion
kets generally, than on other sec¬
tive and judicial branches will in
perity can long continue without
1958; and steel ingot production
require from each increasing vi¬
tors of the economy.
This means engendering
new
inflationary
sion', understanding, and wisdom. at close rto 110 million tons as- that builders will continue to
op¬
pressures.
'
This budget is designed to serve against 85 million in 1958; if real¬
erate
in
unstable
markets,
as
Many
have
answered
no
the needs of the nation as a whole ized," wlil indeed provide a basis
prospective home buyers are pre¬
for continued strong recovery in.
including some among the sophis¬
as
affectively as possible.
It re¬
cluded from competing freely for
;•
ticated, and have added that this
jects the philosophy that the na¬ 1959.'/y*
limited
capital, and as lenders
Past business cycle experienceprospect is not necessarily un¬
tional welfare is best -served by
shift
their funds
in accordance
also favors; further economic ex¬
welcome.
My
answer
on
both
satisfying every demand for Fed¬
with
changing relationships be¬ counts is an
pansion beyond 1959.
Scholarlyemphatic yes — that
eral expenditures.
tween
fixed
governiryent-aided we can have
prosperity without
Our objective, as a free nation, study has revealed that in most
mortgage interest rates and free
inflation, and, indeed, that we
must be to prepare for. the mo¬ cycles the expansion phase usually,
interest rates on other types of
continues-for about 30 months. If.
must have, because the two are
mentous decade ahead by entering
investments.
we measure Our present recovery
necessarily incompatible. For I
the fiscal year 1960 with a world
Frankly, with overall prospects submit that the
as
beginning last May, it is less]
creeping variety
at peace, and with a strong a/rid
than 9 months old—clearly, still' for continued economic gains so
of inflation cannot long be limited
free economy as the prerequisite
pregnant with potential growth. encouraging, I am more concerned to this pace, and as it builds to a
for healthy growth in the years to
about the development of imbal¬
This growth will not be realized
gallop develops the imbalances,
follow. -: This
can ; be
achieved
automatically, however, simply on ances in specific economic sectors the
hardships,
the
inequities,
through government actions which
the basis-of past statistical evi¬ other than housing. Common stock
which result ultimately in eco¬
help foster private economic re¬
for example, have risen
dence.
Each new cyclical change prices,
nomic
collapse.
The
American
covery
and
development,^ and carries with it. its own problems rapidly
to
uncomfortably
high
people must be convinced that in¬
which
restrain
the
forces
that
and
its awn challenges.
Within levels, hard to justify on the basis flation is not inevitable. Resigna¬
would
drive
prices higher, and
of current earnings and dividends.
any overall growth pattern, more¬
tion to inflation—for the longer
thereby cheapen our money and
Common stock yields are, in fact,
over, some sectors and some areas
term as well as the immediate
erode our personal savings.
well below those on high grade
The will
lag behind others or decline
years ahead—will in itself set off
first step is to
bonds.
avoid a budget
Only rarely has this been
temporarily
because
of special
actions building inflation further
deficit by having the government
the case in the past half-century.
factors.
into
the
system
and
bringing
live* within its means, especially
The rate .of. expansion so far, In my judgment, the market has
about the very dangers we fear.
during prosperous, peacetime pe¬ for
inflation
prospects
example, has still left us with exaggerated
Businessmen, labor consumers,
riods.
;
for the near future.
A shakeout
over
4 million unemployed per¬
and governments must be united
The 1960 budget reflects our de¬
in the stock market based upon a
sons as .of December.
In terms of
termination, to do this.
re-evaluation of the inflation po¬ in their determination to develop
specific-labor market! areas, latest
tential and upon more realistic and support programs and policies
Government, surveys (November,
that are not inflationary. Indeed,
returns for investors, may have
show
sur¬
rates

.

^

,

.

-

...

.

,

•

•

-

.

'

,

■v'

Alexander Smith

Alexander
Jan,

14th

at

Smith

the

passed

age

of

away

86.

Mr.

Smith prior to his retirement had
been

president

of

P

e a

b

83 so-Qalled
plus areas—that is, areas with 6%
or more unemployed.
The likeli¬
hood is that unemployment will
1958).

o

d y

gome

rise further

in January and Feb¬

Houghteling & Co., later Peabod*

Christopher Branch

LOUIS, Mo.—B. C. Christo¬
pher & Co, has a braajtch office at
5) 00

Oakland

Avenue

under-the

direction of Norman Supper.




v

In

the steel

labor

industry, important
negotiations are

contract

.

persons.-;

of

.

ST.

the economy.

other sectors of

ruary,

•-

B. C.

on

scheduled for this summer. Failure

perhaps to over 5 million
While such an increase
SmithCo.
• y *:.
will be,attributable to the opera¬
;r
tion of normal seasonal factors—
particularly, in the construction
Babbage & Kessinger
and
agricultural sectors—rather
With J. J. B. Hilliard
than to* any real deterioration in
economic activity, we cannot af¬
LEXINGTON, K}-:—Robert A.
Babbage and Thomas B. Kessinger ford to be complacent about such
high level of unemployment.
have become associated with J. J. a
B. Hilliard & Son, members of the The general stickiness of recovery
New York Stock Exchange, as co- in this area, reflecting productiv¬
managers
of
the
firm's
newly ity aftd labor force factors noted
opened
office
in
the
Security earlier, Is. one' of our main eco¬
nomic problems for 1959 and be¬
Trust Building. They were form¬
erly partners in the investment yond.
firm of Babbage & Kessinger.
,

repercussions

Predicts -1.2

Some

home

:

Million

observers

feel

-building sector is

Starts

that
one

management

reach

and

agreement

may

labor
result

to
in

long and costly strikes. Such a
development in one of the nation's
basic

industries will be

a

of the

event, the results of the steel
industry negotiations will set a
pattern

contracts

labor

for

in

Fiscal

National
Another
on

scene

lies

question

important
the

mark

Discipline

domestic

in the

area

economic

of

national

outlined

a

Federal budget in bal¬

for fiscal 1960 at around

$77

billion. This represents a proposed

notwithstanding
general economic growth, because
of
the
reduced
availability
of

reduction in spending from fiscal
1959
of over $2 billion and
an

cur

in which

this.-year

a

—

is

year

keen.

In the longer run, as

increase

in

receipts

of

the short run,
a

perhaps

the supply of mortgage credit be
increased in the long run.
The

Joint

the

well

as

policies must face up squarely to
inflation. Restrain¬
ing inflation never has been and
never
will
be an easy job.
It
requires making hard decisions
in public policies to contend with

problems which may become in¬
creasingly complex."
Hard decisions and keen judg¬
ment

of

our

and must

are

American

also,

necessary,

the

on

part of the homebuilding industry.
This means striving continuously
to hold costs

down, increase effi¬
ciency, and produce a quality
product for the consumers' dollar.
It
means,,
also,
that
industry
leadership must encourage sound
policies on the part of our Fed¬
eral housing and mortgage agen¬

cies, and cf
concerned

our Federal
with
this

legislators
of

area

activity.
In this connection, the
Congress will soon be inviting
industry
opinion
on
proposed
housing legislation for 1959. One

which, it seems to me,
building industry can
serve their own interest, and the
public interest as well, would be
to oppose vigorously further Fed¬
eral
inroads
into
the
private
in

way

the

home

sector

of

housing markets. This
standing
firmly
against

means

direct

government lending,
in¬
cluding the expansion of FNMA's
activities
to
support submarket

interest

mortgage
lished

„

estab¬

rates

Federal

other

under

grams.

Federal

Making

pro¬

money

directly available to housing
through
FNMA
will
further increase the already large

•markets

Federal

s

deficit, add to inflationary

pressures, and ultimately
the
existence
of
the

threaten
private

industry. This
a heavy price for

homebuilding

would indeed be
all

of

to pay for a temporary

us

stimulus
It

to

housing markets.,
too

stressed

be

cannot

strongly that housing credit poli¬
cies

established

be

must

.framework

the

overall

cies,

within
nation's

the

of

monetary and fiscal poli¬

not

and

in

economic

an

vacuum.

In this kind of a

it

well

may

setting,
be that in some
the long-run public
well
as
the private

future periods
interest

as

homebuilding
for temporary

ing demands.

interest, will call
restraints on hous¬
Federal housing in¬

strumentalities

cannot

encourage

all out expansion under

all condi¬

tions if the nation is to meet suc¬

inflationary
pressures
and preserve the purchasing power
of the dollar. Sober reflection will,
cessfully

I

am

convince

sure,

self-interest

dictates

us

all

that

the sacrific¬

ing of temporary short-term eco¬
nomic

gain, for permanent, longstability
in
a
of
sustained
economic
growth.
economic

term

setting

F. L. Putnam Fla. Office
NAPLES, Fla.—F. L. Putnam &
Inc.
has
opened
a

Company,

branch office at 658 Fifth Avenue

South

the

under

Millet.

management *of
Mr.

Millet

was

formerly in the investment busi¬
ness in Augusta, Maine.

in

homebuilders have

mately on the volume of longterm savings. Thrift is one of the
omy

has

problem well: "Public

the problem of

Alexander McCabe

direct interest in combating in¬

bulwarks

Committee

Economic

stated

Howard

flation, because the availability of
mortgage credit—the lifeblood of
home building — depends ulti¬

other industries.

decline may oc¬

areas

coming

Inflation Threatens Homebuilding

any

ance

the

to

fiscal discipline. The President has

the

inflationary
fears hardly seem justified.-Rela¬
tive price stability appears to be
a
good bet in 1959. Our plant
capacity and labor force are still
not being fully utilized; produc¬
tivity is increasing significantly;
farm
crops
are
abundant; and
foreign competition for American
in

serious markets

maintaining balance in
the nation's economic machine. In
blow

Pain

Short-Run

Worth

but, even at a higher
At
times,
in the short run,
balanced budget may be
achieved
as
tax
receipts
are homebuilding may seem to suffer
boosted by a strong business re¬ at the hands of anti-inflationary
covery. Fiscal discipline is essen¬ monetary and fiscal policies, but
tial
if
the
nation's
long-run only through such policies can
estimate,

figure,

Homebuilding

credit,

of

and hence

mortgage funds.

President's

the

'

The General Economic Scene and

an(l will continue to increase as

67

(463)

econ¬

be encouraged as

the fundamental source of financ¬

Alexander McCabe

Jan.
to

18th

his

at

the age

retirement he

.

passed away
of 65. Prior
had been

a

partner in Dreyfus & Co.

William A. Gutekunst
William

A.

Gutekunst

passed

for residential building and away Jan. 15th at the age of 57
other capital formation. So long following a brief illness. Mr. Gu¬
tekunst had been a partner of F.
as inflation motivates the actions
of
consumers
and
investors, so L. Rossman & Co., New York

ing

long will it be difficult to increase

City.

66

The Commercial and Financial Chronicle

(462)

Continued

from

(b) The ceilings of 4V2% and
5% for rental (including armed

development of peaceful applica¬
tions of atomic energy.
We
services)
and
for
cooperative plan to pursue energetically the
promising technical approaches to
housing mortgages insured by the

14

page

Federal Budget ioi 1960
Is Balanced and Restrained
billion instead
estimated

the $67
time.

of

that

at

The estimate

of $77.1

billion

tax

recommen¬

Increases

provided

were

Federal

last

in construction programs for

year

water resources,

imize maintenance costs—in
to

the

assure

maximum

.

.

.

short,

defense

from each-dollar expended.

the

tions—a

less-developed

safety needs will go forward at
higher level of expenditure.

na¬

of which have at¬
tained independence since World
War II—are struggling to
improve

crease

at

that

level

their

without

new

starts

score

economic

tions. The
is

vital

and

and

condi¬

but

*within

also

their

to the

entire world.

of

Fortunately, the free

this

in

such

for

the

United

States

are

Fund.

This

should

be

(b) Bring the

capitalization of

Development Loan Fund up to
amount
originally
recom¬

mended for the f iscal
year 1959

enacting a supplemental
of $225 million.
(c) As
lished

a

supplement

by

Latin

ing

estab¬

economic
tual

such

tion

the

emphasis

for

fiscal

technical

cooperation

(e) Enact legislation to expand
investment

In the current fiscal
year, total
for basic
and
ap¬

,

for

space

For

for

technology is
the

scientific

to

will

be

atomic energy,

on

of

exploration

in¬

also

families

Flexible Interest

Rates

on

a

million-pound thrust engine, and
nuclear rocket

engine.




Shippingport,

'The-Federal
labor

and

Government's
services

welfare

significantly

grown'

decade

in

have

last!

the

mew' programs

as

been "enacted and old ones

have
broad¬

will also continue substantial

We

ened and expanded.
Budget .ex¬
support of power reactor projects penditures for labor and welfare
undertaken by groups outside of
will have doubled between 19501
the Atomic Energy Commission/
andr 1960.
Including " payments |
The Commissionexercising
from trust; funds ;as well as budg¬
its responsibility for direction of
et funds, there is ail almost four-1

able costs.
„

.

(e) The 3^% ceiling on ship
mortgage loans by the Maritime
Administration be replaced by au¬

the civilian

nuclear power devel¬

thority to charge the full costs of

opment program will

the loans.

sirable

Such

identify "de-*

projects to advance that
program.
In carrying out' these

actions

by the Congress
the participation of projects the Commission will con¬
private capital, and, in the long tinue to work with the Nation's
electric
power
producers, -both
run, will reduce government ex¬
penditures significantly.
At the privately and publicly owned, and
will encourage

will

time, government guaranties

same

from

insurance will continue to per¬
mit
interest
costs
to
borrowers
or

favorable

more

in

charged

than

the

the

increase, from\j$5,3 billion /in

1950

in

to

estimated $19.1

an

1960.

Much

industry in order to utilize

experience

and

In

resources/

billion

of the increase

an

budget
outlays • ■ has
been * for
grants-in-aid to States and local

and

wel¬

:
,

.Total

expenditures -fori these
programs
are
estimated at $4.1
billion. This is $682 million more

ings, especially the European
Atomic Energy Community (Eura-

United States and its allies

for such peaceful purposes as min¬

ing and earth moving-, known as
Project Plowshare, will; be. con¬

ment of Defense will

ducted.

significantly

increase expenditures for procure¬
ment of missiles and for develop¬

for

The

decrease

construction.

from

1959

to

1960j

phases

of

is

its

for

the field of

would

advancing all

military
prior

programs,

the

and

deliveries

assistance
permit

years

a

in 1959 and
reduction in

be

reduced

materials

because

the

certain

-

.

Pro¬

expenditures

public

to

decline

.

.

for

.

from

-

recom¬
'

education

treatment

and

laws

as

adjust

the

works

States

and

for

revenue

by the Joint

Action
can

grants

construc¬

Federal

recommended

Federal-State
so:

again
\

"

?

vocational

waste

tion

.$378

is

to:

Discontinue Federal

(a)

Expendi¬
stockpiling and expan¬
production are
.-

Committee

full

assume

re¬

authority is Jnade^ sponsibility for these programs
legislation will-be needed starting in the fiscal year 1961;-':
to

an

additional

(b)

aid to schools in

deliveries in the next, 2 years un-r
der

existing contracts for expand¬
ing defense production.
%

(c)
Increase
State
and
local
participation 5 in the financing of
public assistance programs.
:

Security Program.—The
security program is de¬

for

Modify

the provisions for
areas affected by
Federal-activities;" : v "
'

finance/probable

Mutual
Total

higher
as

.

Defense

and

in 1959 to authorize

production
expansion contracts have already
been completed.

grants

Legislation"
mended

defense

$325 million

because many defense

initiated in fis¬

for

present

quate,

basic

and

required'by
legislation 'enacted -by the jfrist
State Congress.:

million in fiscal 1959 to $265 mil?
lion in 1960.
However,, because

for
most
fulfilled and

now

of

estimated

objectives
are

for

sion

assistance expenditures.
Expenditures for stockpiling and
expansion of defense production
stockpiling

recognize

tures

1959

assistance

in

atomic energy, iwhich

Stockpiling

under

Significant inereases^re
in 1960 for the defense

education program

Fed¬

Committee

duction Expansion.—.

military

will

the' Joint

responsibilities for the protection
of public health and safety:

particu¬
larly research in the peaceful use
of atomic energy. Our allies' prog¬
ress
in
equipping their armed
forces

1959.

cal

of

Action

(temporary payments,
expenditures in fiscal

-

$161 million greater than

are

provided

eral-State

The Atomic Energy

Commission

in

,

these

1960

ommendations

wea¬

and

procurement

ing.

estimated

Legislation will be proposed in
this session to carry out the rec¬

while reducing expenditures

other

,

major mutual
national security programs in fis¬
signed ot help strengthen the de¬
cal 1960 are estimated to be $45.8
fense and bolster the

-

Veterans'

political and

billion.

The

stability of 'the1 free
Through
it.1 the United

economic
*

*

*

.,;r

world.

Department of Defense Military
Functions.—The

defense

and

Services -and Benefits

upward

trend of

expendi¬

tures-in veterans' programs is ex¬

pected to halt temporarily in the
fiscal year 1960, mainly because
declining workloads result in, a

States shares in worldwide efforts

program

to meet the Communist threat and

-■

about

$1.9 billion more than
amoqnt spent in 1958—con¬
tinuing the upward trend which

(a) The
.

4%%

ceiling

on

loans

guaranteed by the Veterans Ad¬
ministration
be
replaced by
a
maximum rate not in excess of the

mortgages on sales hous¬
ing insured by the Federal Hous¬
ing Administration.
This change

ing

the interest rate
ceiling on
direct housing loans of the Vet¬
erans

Administration.

,

-

and

Agricultural

Resources: bh

v

ui o

.

began in 1956.
Over the 5-year
period from 1955 to 1960, annual
expenditures for defense will have
by

over

*

$5.4 billion."

❖

*

.

„

.

.

of

- -

the

increased

,

Legislation is urgently needed,
therefore, to make' further revi¬
sions in the price support pro¬
gram.

.

.

.

Estimated'expenditures

for

agricultural programs in fis¬
cal year 1960 are $6 billion, which
is $779 million less than the .esti¬

mate for the current year,

beneficiaries

manent
to

declines.

How-

expenditures for other

ever,

programs

increase, "

per¬

-continuing

are

primarily ' because

with
disabilities
resulting from their military
are receiving hospital and
medical care or pensions. The es¬
veterans

more

not

service

timated

dotal

expenditures

for

but $1.6
actually
Energy.—Expenditures by
the Atomic
spent in 1958. The main part of
Energy Commission
are expected to reach an all-time
the decrease expected- in I960 is
high of $2.7 billion in fiscal 1960. in the soil bank programv.becau*<k
This
large amount reflects our the acreage reserve portion termi¬

veterans in 1960 of $5.1 billion 5re
$110 million less than in 1959, and

determination

should be modified. This is partic¬

and

Control

of

Atomic

billion

to

maintain

our

position of world leadership in the
field
ments

of

nuclear

until

such

military

arma¬

armaments

brought under adequate

|

year.

Security

and the continuing modernization
of defense methods. The Depart¬

of the

I

governments, which? in 1960 will
comprise three-fourths of budget

expenditures for labor

addition, exchange of technical in¬
for, formation with foreign countries than was spent for these programs
will be expanded through'partici-"
in 1958 but $251 million less, than
pation in international'undertak¬ the estimate for the current

similar loans.

Major National

its

fold

continue to seek cooperation"
fare programs.

rates

market

open

Development

will also have the effect of revis¬

«

the current

cost to the Treasury of equivalent-'
ter mborrowing and other reason¬

ments:

on

rockets,

at

Pa.,

Agriculture

displaced

elderly will continue

rate for

fuel

station

can

vestigations are being initiated,
utilizing satellites and probes. De¬
velopment work is going forward

high-energy

,.a1

.^5 ^

recommended

Agency Loans

space

uses

of

I recommended that for
interest
rates on new loans and commit¬

still

and basic science.

space

the

recommended.

further, with emphasis
exploration,
peaceful
Extensive

Seeks

advance

increased

volume

to rise in 1960.

fiscal year 1960, re¬
development expendi¬

search and
tures

1959

is

relocating

and for

development have reached record
amounts and a supplemental ap¬
propriation

the
world's ..first
nuclear
powerplant devoted primarily, to
the production of electric energy.

■

,

expenditures

for

Housing and Home Finance
Agency (the rate at present is
2%%) be amended to authorize a
cover

*

Labor and Welfare

„

including operation of the atomic
power

rate which will

*

...

.

mutual security
guaranty program.

and

for

-

,

1960.

research

housing field, the budget

Legislation

the

plied

actors

standard

statutory

penditures of 1959 and prior years.

prototype power re¬
owned by the.government,

provide. for 1960 calls for new appropria¬ to help improve the standard-of
decrease of $163 million for read¬
tions of $40,850 million.
This is living of people in less developed
authorizing capital grants for ur¬ $288 million less than the appro¬ nations. For the fiscal year 1960. justments programs which have
ban renewal projects for a
6-year priations estimated for 1959. How¬ I am recommending new obliga7 helped so many veterans of World
War II and the Korean conflict
period. Annual contributions to ever, approximately $0.7. billion of tional
authority of $3,930-million
local housing authorities for low- the
funds
appropriated by the for the mutual security program. to become reestablished in civilian
rent public
housing projects will Congress for 1959 in excess of the Expenditures are estimated td be life. Expenditures for disability
rise in 1960 as more
and
death
recommended
will
be $3,498
compensation, which
projects are amounts
million, which is $383 mil¬
have
completed. Commitments by the added to the 1960 program.
lion less than in fiscal, 1959.?
increased in the last several
Federal National Mortgage Asso¬
because higher rates were
*
'♦
•'* O .years
Expenditures in 1960 are esti¬
ciation to purchase
enacted, are expected to decrease
mortgages on mated at $40,945 million, which is
somewhat in 1960 as the number
housing for urban renewal areas $145 million more than in 1959

on

mu¬

$700 million for the De¬
velopment Loan Fund and $211
in

(d) The

modification, - and
number of. experi¬

a

and

,

ceiling on the total
mortgage insurance it

through
the appropria¬

as

requiring public report¬

broadening the au¬
of the Federal Housing
Administration and removing the

programs

measures

mental

college housing loans made by the

thority

of

million

wherever

recommends

neigh¬

development in the

security

year,

union welfare and pension

on

In the

bors.

(d) Increase

operation of

.

ment and evaluation of new

initia¬

plans.

American

able costs.

pons,

last year

institutions, create a joint
banking institution

our

author¬

schedule

affairs, including the
strengthening of the law enacted

development
with

projects

resources

union

amount

to

term

spread out as to
tion late in the

management relations. I am again
proposing legislation to strengthen
safeguards on the conduct of labor

done promptly.

the

water

Proposals will be made for wid¬
ening the coverage of unemploy¬
ment compensation, for
extending
and improving the minimum
wage
and 8-hour laws, and for provid¬
ing added protection in labor-

(a) Increase substantially our
subscriptions to the International
Bank of Reconstruction and De¬
velopment and the International

our

beyond those
appropriations

Favors Improved Minimum Wage
Law

ac¬

recommended:

Monetary

even

nations. As part of

joint effort, the following

tions

1962

practicable, and, in a few cases,
construction may be deferred un¬
til the fiscal year 1960.

taking

actions together to promote
trade with and to expand invest¬

many

ment

development,

Treasury of equivalentborrowing and other reason¬

ized for starting in 1959 will be so

boundaries

are

initial

in

have already been made. The new

population of the

countries of the world

the current cost

cover

the

to

a

igain in fiscal 1961 and to

for' which

only to the freedom

well-being of the millions

people

hold

of these efforts

success

not

social

which will

The combined outlay
for re¬
occurs chiefly because of the ex¬
The changes in emphasis in the tom) and the International Atomic
clamation, flood control, and nav¬
piration on April 1, .1959, of the
four major national security pro¬ Energy Agency.
anti-recession legislation for tem¬
igation projects is estimated to be
Further investigations into the
grams
for the fiscal year 1960
higher than ever before in 1960.
porary
Federal
unemployment
Expenditures are expected to in¬ reflect the growing armed strength possible use of nuclear explosions compensation payments. Exclud¬

Foreign Economic Aid

Today

includes, among others* $2 billion
to restore the capital impairment
of the Commodity Credit Corpo¬
ration resulting from price suppbrt

Housing

Programs

....

Thursday, January 22, 1959

.

be increased to levels

health facilities,
dations mentioned earlier. Of this public
buildings,
airways,
and
estimate, approximately $76.5 bil¬ highways, partly to combat the
lion reflects the increases in re¬ recession. As a result, Federal ex¬
ceipts under present tax rates and penditures for civil public works
present tax sources while $0.6 in fiscal 1960 will be the highest
billion is from
new
taxes
and in history. It therefore seems both
increased nontax sources.
possible and prudent to take a
breathing spell in the initiation of
new projects. Accordingly, no ad¬
Some of the key features of the
ditional
funds
are
proposed
in
President's budget recommenda¬
1960 for starting new water re¬
tions are summarized herewith:
sources
projects, general office
This budget assures that essen¬
buildings, and veterans hospitals.
tial defense needs are met. The
Furthermore, reduced new spend¬
budget recommendations will bol¬ ing authority is recommended for
ster the defense of our country
grants for local public and private
against possible attack and enable hospitals, health research facil¬
•our'forces to respond more quick¬
ities, and for waste treatment
ly and vigorously to any emer¬ works, although expenditures un¬
gency. At -the same time, and as der
earlier
authorizations
will
part of our effort to keep America continue to be high.
Highway ex¬
strong, this budget reflects poli¬ penditures will increase in accor¬
cies 'to streamline operations, to
dance with the program planned
remove duplication of
weapons, to under the Federal Aid Highway
accentuate the principle and prac¬
Act, and modernization of airway
tice -of unification, and to min¬
facilities to meet operational and
enactment of the

.

.

Administration civilian power reactors. We will losses, and $1.2 billion to reim¬
adequate to emphasize efforts to reduce the burse the Corporation for esti¬
cost of the reactor fuel
assure private financings
cycle; such mated costs and losses under otker
(c) The present statutory inter¬ a reduction is basic to the attain¬ programs financed through that
est rate of 2% for loans made by ment of economic atomic power.
agency.
All of these Commodity
Asks Curb On Outlays for Public the Rural Electrification Adminis¬ This
budget provides
for
con¬
Credit
Corporation
costs
.and
Works
tration
be
replaced by a rate' tinuation of construction and for losses are reflected in budget ex¬

billion in

receipts for 1960 is contingent on

.

.

.

nated

more

at the

than

end

of the

*

year.

Total

new

was

1958 crop

••\v-x-

'

authority.; to

r

incur

$62 million
I

believe

more

that

than in 1958.

certain

of

our

.

na¬

tional policies and legislation gov¬

erning
ularly
vided

other
true
to

veterans

of

the

programs

benefits

pro¬

veterans and their fam¬

are

obligations requested for agricul¬

interna¬

ture and agricultural resources in

ilies for disability or deaths not
resulting from or related to mili¬

1960

tary

tional control and to promote the

is

$5.1

billion.

This amount

service.

With

veterans

and

Volume 189

Number 5814

their families
half of
these

.

constituting

.

.

The Commercial and Financial Chronicle

nearly, Continued

veterans'

benefits

and! will continue

is

V Interest

increase

to

Natural

on

The General Economic Scene and

as

Debt

ments, almost entirely for interest
on the public debt, represent more
10%. of budget expenditures.

Since the spring of

economic

1958, market
of interest have increased,
reflecting the strong recovery ofOptimism About 1959
the economy. The rise in market
What about 1959 and the years
rates requires the treasury to pay
immediately 'beyond? ' Surveys of
higher interest on securities issued the general - economic scene re¬
td refinance the heavy volume of
port
optimism — more; cautious
maturing government obligations, than exuberant—among business¬
rates

the

.

depends

the

on

size /-and.

composition, of the public debt. It
is anticipated that the public debt
will reach $285 billion by the end

the

fiscal

Oil

19p9.

year

the

basis of the balanced budget I am

The

more

half

than

is

it

suggesting

are

second

-more

of

pessimistic
a drop in
to

little

units,

com¬

1959

million

1

de¬

so

pared with the 1.3 million rate

.

£ large part of which were issued
when interest rates were lower.,j^Iii addition to higher interest
rates, ,the amount of interest pay¬

of

pendent.

analysts

re¬

cently reached. I would like to
say in passing that I would be sur¬
prised if less than 1.2 million units

•

-

v

but, even at a higher
balanced budget may be
achieved
as
tax
receipts
are

through both; recession and recov¬
ery, reflecting; a willingness and
a
need om the- part of consumers
to lay aside apportion of income
through all v phases of the trade
cycle. ■
7 •
■;

which

started this year

were

all

surprised if there
be

To

and not at
were

more.

credit will be less
/ readily available
than 'in 1958,
men, consumers, and govenrments
terms will be more restrictive, boralike.: According to Dun & Bradrowers
more
carefully screened,
street,: businessmen are more op¬
/and commitments harder to come
timistic.: about ; first quarter7:1959
by. Shifts will occur among- vari¬
prospects than: for any preceding
ous types of mortgages, and among
quarter^ back/to 1955. Most an¬
various housing sectors, but over¬
ticipate that .sales in 1959 will ex¬
all, the volume of mortgage credit
ceed the 1958 "volume
and that
should be .7 ample
to support at
profits will .also rise. Consumers
least 1.2 million starts. The flow
.

con¬

sure,

.

-

are
more.- confident than before
•. of savings to mutual savings banks
presenting, the debt will be no about their own financial position
and
other
financial
institutions
higher at the end of 1960, although /and about T"the general economic
/ should continue large, and de¬
there will be a substantial tem¬ situation in 1959, according to the
mands for capital funds by corpoporary increase during the year.
University./of 7 Michigan Survey rations
may decline.
Government
Research Center. Also, as reported
action to stimulate housing mar¬
v
Conclusion
by the National Industrial Con¬
kets, moreover, may be expected
- This
budget charts the course ference Board, consumer buying in the event a decline do">s
appear
our government should take as we
plans, ."especially
for
"big-tag" imminent.
embark
on
the
decade
of ' the items, are quite encouraging.
,

covery.

tial

if

tained.

by a strong business re¬
Fiscal discipline is essen¬
the
nation's
long-run
health

main¬

the

At

least, this means
income during a
of
economic
expansion
is anticipated for 1959 and

living within

period
such

be

to

is

as

our

1960.

On

international scene, re¬

the

financial

cent

developments hold
implications
for
the
States
economy
in the

important
United

immediate

years
ahead.
The*
nations have
demon¬
strated
a
willingness to accept
fiscal
and
monetary ' discipline
through
currency
convertibility

European

and devaluation. These moves will
make it harder for American ex¬

porters to sell high-cost products
abroad. Already there is evidence
that we have been pricing our¬
selves
out
of
foreign markets.
U. S. exports declined markedly
in 1958, accompanied by gold out¬
flows in excess of $2 billion.
,

The

apparent determination of
European
nations
to
repudiate
inflation
enforces

as

a

our

of

way

life

re-

need to combat

own

.

.

1960's.

War

the

Since

II,

the

universal

and

ened

with,

in

unspectacular, expansion in busi¬

year,

for

peoples

need

other.

In

expected expansion is the antici¬
pated 'pickup in three major seg¬

the

less

in

the

past;

the tasks which

are

certain

laid

than

upon

tive:;,. and

the

indeed,

executive,

to

than

judicial branches

will

each "increasing vi¬
understanding, and wisdom...

sion,

affectively

as

as

a

possible. It
jects the philosophy that .the
tional

welfare

satisfying

is

.every

best

served

must

objective,
be

to

a

prepare

free nation,
for. the mo¬

with a strong afnd
free economy as the prerequisite
for healthy growth in the years to
follow.

-

r

This

can

:

achieved,

be

strong

''4'

r

basis

a

recovery

in

through government actions which

Rate

Interest

End

Ceiling

Any action short of establishing
interest

rate

ernment

flexibility for

business

pansion beyond 1959.
Scholarly
has revealed that in most
cycles the expansion phase usually
continues-for about 30 months. If
we -measure bur present recovery
study

beginning last May, it is less
than: 9 months old—clearly, still

which

restrain

woUld

drive

thei'eby

the

forces

prices

cheapen

that

higher,

our

and

money

and

erode

our personal savings.
The
step is to avoid a budget
deficit by having the government

first
lrte

within its means, especially
during prosperous, peacetime pe¬

riods.

7

...

7 7

gov¬

maintained

are

FHA

on

and

VA

mortgages, the impact of changes
in credit conditions will fall move

heavily on mortgage borrowers
and lenders, and on housing mar¬
kets generally, than on bther'Sectors of the economy.
This means
that builders will continue to op¬

unstable

in

erate

markets,

as

prospective home buyers are pre¬
limited

capital,

fixed

interest

mortgage
interest

rates

as

in

lenders

accordance

relationships be¬
governrryent-aided

changing

tween

and

funds

their

shift
?with

rates
other

on

and free
types of

investments.

Frankly, with overall prospects
continued economic gains so

for

with potential growth. encouraging, I am more concerned
growth will not be realized about the development of imbal¬
automatically, however, simply on ances in specific economic sectors
the basis of past statistical evi¬ other tjian housing. Common stock
dence.
Each new cyclical change prices, for example, have risen
to
uncomfortably
high
carries with it. its own problems rapidly
and
its o.wn/ challenges.
Within levels, hard to justify 011 the basis
of current earnings and dividends.
any overall growth pattern, more¬
Common stock yields are, in fact,
over, some sectors and some areas
well below those on high grade
will lag behind others or decline
temporarily
because
of special bonds. Only rarely has this been
the case in the past half-century.
factors.
7 The rate...of-, expansion so far, In my judgment, the market has
exaggerated
inflation
prospects
for example, has still left us with

termination to
.9*

o

'

'

•

;

.r

this.

'

-

v u-..

n

^,

'

'

.

_

Alexander Smith

Alexander
Jam
-

do

14th

at

Smith
the

passed

of

age

away

86.

Mr.

Smith prior to his retirement had
been

president

of

Pe

a

body,

Houghteling & Co., later Peabod*
Smith &

Co.

"r

"f '

Babbage & Kessinger

have become associated

with J. J.

B. Hilliard& Son, members of the
New York Stock

Exchange,

as co-

per¬

In terms of

perhaps to over 5 million
While such an increase
will be; attributable to the opera¬
tion of nopmal seasonal factors—
particularly, in the construction

ruary,

persons.

to" any. real deterioration

economic
ford

sectors—-rather

agricultural

than

LEXINGTON, Kx—Robert A.
Babbage and Thomas B. Kessinger

unemployed

.of December.

specific-labpr market areas, latest
Government, surveys (November,
1958), show some 83 so-called sur¬
plus areas—that is, areas with 6%
or more unemployed.
The likeli¬
hood is that unemployment will
rise further in January and Feb¬

and

With J. J. B. HiMiard

million

4

to be

in
activity, we cannot af¬
complacent about such

level of unemployment.
general stickiness of recovery
in this area, reflecting productiv¬
high

a

The

newly ity ahd labor force factors noted
earlier, js one of our main eco¬
Security
Trust Building. They were form¬ nomic'problems for 1959 and be¬
erly partners in the investment yond.
managers-of

opened

office

the

in

firm's
the

B. C.

-

Christopher Branch

LOUIS, Mo.—B. C. Christo¬
pher & Co,, has a branch office at
Oakland

Avenue

the

under

direction of Norman Supper.




the

Predicts

1.2

Million

Some.*:observers

home

feel

-building sector is

Starts

that
one

A

future.

near

a

tential

and

returns

for

more

upon

investors,

realistic
have

may

repercussions on other sectors of
the economy.

industry, important
negotiations are
scheduled for this summer. Failure
In the steel

contract

labor

of the

management
reach agreement

and

the nation's economic machine. In
any

event, the results of the steel
negotiations will set a
for
labor
contracts in

un¬

and

which

challenge

is inflation. The question
been asked by many — by

emerges

has

sophisticated
scene

whether

—

perity

well as

as

lay

ob¬

of the American economic

servers

can

our

new

pros¬

Fiscal

mark

on

lies

Discipline

question

important
the

domestic- economic

in the

area

of national

discipline. The President has
outlined a Federal budget in bal¬
ance for fiscal 1960 at around $77

increase

in

receipts

of

perhaps

Pain

Short-Run

Worth
At

times, in
the short run,
homebuilding may seem to suffer
at. the hands of anti-inflationary
and fiscal policies, but
through such policies can
supply of mortgage credit be
increased in the long run.
The

monetary

only

the

has

Committee

Economic

Joint

"Public
policies must face up squarely to
the problem of inflation. Restrain¬
ing inflation never has been and
stated

the problem well:

never

will

be

job.

easy

an

It

requires making hard decisions
in public policies to contend with

problems which may become in¬
creasingly complex."
Hard decisions and keen judg¬
ment

also,

necessary,

are

on

the

part of the homebuilding industry.
This means striving continuously
to hold costs down, increase effi¬

ciency, and produce a quality
product for the consumers' dollar.
It
means,
also,
that
industry
leadership must encourage sound
policies on the part of our Fed¬
eral housing and mortgage agen¬

cies, and cf our Federal legislators
this

with

concerned

of

area

activity. In this connection, the
Congress will soon be inviting
industry • opinion
on
proposed

One
to me,
the home building industry can
serve their own interest, and the
public interest as well, would be
to oppose vigorously further Fed¬

housing legislation for 1959.
way

which,

in

of

seems

the

into

inroads

eral

it

private

This
standing firmly
against
direct
government lending, in¬
cluding the expansion of FNMA's
activities
to
support submarket
sector

housing markets.

means

interest

mortgage

other

lished

under

grams.

7 Making

rates

estab¬

Federal

Federal

pro¬

money

further increase the already large

pressures.

Federal

deficit, add to inflationary
ultimately threaten
the
existence
of
the
private
ticated, and have added that this
homebuilding
industry. This
prospect is not necessarily un¬ would indeed be a
heavy price for
welcome.
My
answer
on
both
all of us to pay for a temporary
counts is an emphatic yes — that
stimulus to housing markets.
we
can
have prosperity without
It
cannot
be
stressed
too
inflation, and, indeed, that we
must have, because the two are strongly that housing credit poli¬
cies must be established within
necessarily incompatible. For I
the
framework
of
the
nation's
submit that the creeping variety
overall monetary and fiscal poli¬
of inflation cannot long be limited
and
not in an
economic
to this pace, and as it builds to a cies,
vacuum. In this kind of a setting,
gallop develops the imbalances,
it
may
well be that in some
the
hardships,
the
inequities,
future periods the long-run public
which result ultimately in eco¬
interest as well as the
private
nomic
collapse.
The
American
homebuilding interest, will call
people must be convinced that in¬
for temporary restraints on hous¬
flation is not inevitable. Resigna¬
tion to inflation—for the longer ing demands. Federal housing in¬
Many
have
answered
no
including some among the sophis¬

well

immediate

the

term

as

years

ahead—will in itself set off

actions

as

building inflation further

pressures, and

cannot

strumentalities

encourage

all out expansion under

all condi¬

tions if the nation is to meet suc¬

inflationary
pressures
into
the | system
and
bringing
and preserve the purchasing power
about the very dangers we fear.
of the dollar. Sober reflection will,
cessfully

labor

Businessmen,

and

consumers,

governments must be united

their determination to develop

in

and support programs

that

are

and policies

not inflationary.

Indeed,

inflationary
fears hardly seem justified. Rela¬
tive price stability appears to be
a
good bet in 1959. Our plant
capacity and labor force are still
not being fully utilized; produc¬
tivity is increasing significantly;
farm
crops
are
abundant; and
foreign competition for American
in

the

coming

is

year

keen.

I

am

Inflation Threatens Homebuilding
In the longer run, as

of

our

American

all

us

that

the sacrific¬

nomic

gain, for permanent, longstability
in
a
of
sustained ■ economic
growth.
economic

term

setting

F. L. Putnam Fla. Office
NAPLES, Fla.—F. L. Putnam &
Inc.
has
opened
a

Company,

branch office at 658 Fifth Aveiiue

South

the management <of
Mr.
Millet was

under

Millet.

formerly in the investment busi¬
ness in Augusta, Maine.

as

short run,
direct interest in combating in¬

bulwarks

dictates

ing of temporary short-term eco¬

in
homebuilders have
well

convince

sure,

self-interest

Howard

flation, because the availability of
mortgage credit—the lifeblood of
home building — depends ulti¬
mately on the volume of longterm savings. Thrift is one of the

National

mortgage

long continue without directly available to housing
•markets
through
FNMA
will
new
inflationary

other industries.

Another

residential

engendering

a

billion. This represents a proposed

a

—

upon,

of

the

reduction in spending from fiscal
1959 of over $2
billion and an

in which

this., year

touched

stickiness

industry

notwithstanding
general economic growth, because
of
the
reduced
availability of
cur

have

are

assuredly

pattern

decline may oc¬

areas

I

the

threat

labor
to
may
result in
long and costly strikes. Such a
development in one of the nation's
markets
basic industries will be a serious
blow to maintaining balance in
of

fiscal

the

including

shakeout

based upon

re-evaluation of the inflation po¬

scene
•

ST.

5100

for

in the stock market

.

firm of Babbage & Kessinger.

than

more

are

farm incomes—the main economic

pregnant

as

recovery

problems in housing markets un¬
solved.
As long as ceiling rates

This

sons

economic

sustained

After all
full and

employment, lagging capital ex¬
penditures
by
business,
lower

however,

as

over

The 1960 budget reflects our de¬

scourge.

potential threats to

guaranteed mortgages,
will still
leave basic

-

,

help | foster private economic re¬
covery
and
development,
and

the

reviewed—and there

cluded from competing freely for

•'

cycle experience
also fav org-further economic ex¬

and

peace,

7/

"Past

by

mentous decade ahead by entering
the ifiscal year I960; with a world
at

construction vol¬
billion, com¬

$52

continued

1959.
na¬

demand for Fed¬
as

a

about

pared'.with less than $49 billion
in 1958; and steel ingot production
at
close to
110 million tons as

for

re¬

eral expenditures.

Our

1958;
.

ized,! will', indeed provide

whole

as

of

against 85 million in 1958; if real¬

This budget is designed to serve
the heeds of the nation

in

ume

be

legisla¬

require from

of ; American
industry—
autos, construction, and steel. A
5.1/2' million car year, 30% greater
ments

decade facing us, the challenges to
representative government will be
no

the

Activity./' Underlying

ness

adjust¬

relations of

the

government-

recent

sponsored 7survey on the 1959 out¬
look indicates a steady, though
quick-/

successive

nations to each

and

The",most

World

change has

each

sharpening the
ments

of

end

of achievement

pace

economic

this

hence of
funds.

the flow of savings and

President's

a

boosted

upon

that

be/

can

the

estimate,

figure,

Permanent Cure lor Homebuilding
credit,

believe

Few

spending
within

tained

in the fiscal year 1960. These pay¬

ments

billion.

$10

3

Federal

Interest payments are estimated
to rise $49o million to S8.1 billion

than

page

high,

veterans advance in age.

our

from

population, the cost of

our

67

(463)

econ¬

and must be encouraged as
the fundamental source of financ¬

Alexander McCabe

,

Alexander McCabe passed away
Jan.

18th

at

the age of

65. Prior

had

been

partner in Dreyfus & Co.

*

to

his

retirement

he

a

William A. Gutekunst

omy

William

A.

Gutekunst

passed

for residential building and away Jan. 15th at the age of 57
other capital formation. So long following a brief illness. Mr. Gu¬
as inflation motivates
the actions tekunst had been a partner of F.
Rossman
& Co., New York
of
consumers
and investors, so L.
ing

long will it be difficult to increase

City.

€8

(464)

The Commercial and Financial Chronicle

Continued

With C. F. Chiids

from

page

147,633,670 net tons

4

wGok bsforc.'
(Special to The Financial Chronicle)

CHICAGO,
Cadieux

has

111.

—

Richard
to

added

been

E.
the

c;taff of C. F. Chiids and Company,
141 West Jackson Boulevard.

The State of Trade and
carryovers of undelivered orders by the
sible steel strike deadline—rolls around.

Tne metalworking magazine said

Hornblower, Weeks Adds
(Special to The Financial Chronicle)

111.—John

CHICAGO,

E.

Ped-

derson has been added to the staff

Hornblower

of

&

Weeks,

134

La Salle Street.

South

(Special to The Financial Chronicle)

CHICAGO, 111.—Arthur K. Munoon,
Jr., is now affiliated with
Mitchell,
Hutchins & Co.,
231
South La Salle Street, members
the

New

York

building

backwards."

up

tnat in

a

P°s~

It explained that buyers of oil

the

cost of carrying
immediately ahead

heavy

inventories

during

the

The

Midwest

and

that the mills figure they will have

a

carryover

1959

mean

problem by the

June to clean up these orders."
about the present steel market," says

gradual.

But

there

-r/ -''-AM

'

'

y

'/

/

/,

'/''//<

by

distributed

the

week

.

ended

..

,

17

Jan.

decreased

output

1959

signs that plate and
will soon be spilling over from the
Pittsburgh and the East." < ^
The metalworking weekly said the
biggest improvement in
orders is coming from the automakers. It has learned that two of
the Big Three auto companies have firmed
plans to stock up with
enough steel and parts by June to weather a two months or longer
steel strike, if necessary.
1
"Iron Age" said that a check of
purchasing agents in the Chi¬

Jan.

orders

now

are

Loadings Show Sharp Cain Over Prior Week

or 3.5%, below the corresponding week in 1958, and
drop of 130,767 cars, or 19.2%, below the same week in 1957.

Lumber Shipments Up 21.4% as Compared

*

/

With

Holiday Week

,

Lumber shipments of 477 reporting mills in the week ended

10, 1959

tional

of

above

21.4%
Jan.

ended

Barometer."

Trade

3.4%

were

week

1.8% above production, according to the "Na¬

were

Lumber

shipments

Automobile Output This Week Exceeds
Last Week's Production
to

1959.

the

same

firm

than

more

3,

In

the

was

Unfilled orders amounted

1959.

10

of Jan.

week

established

pace

in

new

This reflected a gain in
the case for the holiday

production.

'

For the Jan.

of

to 38%
Y

.

10

week, as compared with the previous holiday
3, 1959, production of reporting mills was 46.6%
higher; shipments were 21.4% above; new orders* were 2.3%
above. Compared with the corresportding week in 1958, production
of reporting mills in the week ended Jan. 10 was 7.7% below;

week ended Jan.

manufacturers, for the week ended

"Ward's Auto Reports" estimated

a
•

J

stocks.

United States auto

>

freight in the week ended Jan.. 10, 1959

over revenue

cars,

drag¬
ging their feet, apparently in the belief that if they need steel in a
hurry they can always get it.

held

by

were
550,090 cars, a gain of 82,391 cars, or 17.6% above; the
preceding holiday week ended Jan. 9, 1959.
Loadings for the Jan. 10 week reflected a decrease of 19,717

cago area indicates many are counting on a steel strike of at least
six weeks' duration. At the same
time, some steel users are

S"''',/

preceding week.

Loadings

*

«T

weekly production

the electric
Jaa*.
at 13,324,000,000 kwh., according to the Edison
Output the past week was below the level

Institute.

Car

Midwest into

Si*#"/'**

,

average

on

electric \ energy

of

estimated

was

For

sheet demand, particularly,

fStock Exchanges.

.

based

230,000,000
kwh. below that of the previous week, but_ showed
a gain of 924,000,000 kwh. above that of the comparable 1958 week.

Age," "is that Chicago, St. Louis, Cleveland, and the area
surrounding Chicago are gaining substantially in steel demand
each week.
The buildup in Pittsburgh and the East has been
more

114.5%
I
ago the actual weekly produc-.,
or 93.1%
'.

use

"Iron

slower and

amount

Electric
of the

Age" said the situation has reached the point where
several tube mills have indicated they will not book
casing orders
for June delivery.
"This is
end of May and want to
"One peculiar thing

|

1

^

rate was

the

ago

light and power industry for the week ended Saturday,

months

interpreted by steel buyers to

production of 74.6%

.(*'

Below Previous Week's Total

Electric Output

country casing and tubing have, in several cases, ordered more
tonnage for May delivery than they have for February or March.
In this way they figure to
protect themselves against a strike with¬
out

,*

1947-1949.

for

products "the

some

22, 1959

Thursday, January

.

■

month

*Index of production is

"Iron

With Mitchell, Hutchins

Of

market is

June—and

*

*

a

production 1,840,000 tons. A year
tion was placed at 1,496,000 tons

Industry

time

"

*

week

.

with actual

compared

1

like

the

For

.

Jan. 16,

the

opening week of
output at 134,042 cars and

shipments

21,542 trucks compared to the previous week's totals of
133,362 and

1.9%

were

above; and

orders were 4.4%

new

above.

22,564.
So far this
year, both car and truck volume
1958. Indicated for
January,

ahead of

are

according to

total that should

a car

mately 100,000 units.

Business

running 7%
"Ward's," is
by approxi¬

top the same month a year ago
Output in January, 1958, was 489,357.

Commercial
week

"Ward's" said scattered
six-day output was planned through¬
out the industry in the period covered

scheduled
truck
were

Saturday

sites.

Other

work

for

Big Three

facilities at
Both

Motors

and

Studebaker-Packard

Liabilities
week's

followed

a

to

a

a

health checkup once

year? Or do you put it off

because you're afraid your
doctor might

find

some¬

Jf it's cancer you're worried

about, remember that doc¬
tors are

curing many more

cancers

than they could ten

cans are

of

800,000 Ameri¬

alive today, cured

cancer...

many

of them

because they had made a

habit of having annual

checkups

no matter

well they felt...
them because

how

all of

they went

to their doctors in time!

IVIake annual
a

;

checkupscp

habit... for life!

AMERICAN CANCER SOCIETY




at

trend

"Steel's" composite on

$40.33

a

The

gross

steelmaking

scrap

Iron

and

Steel

Institute

announced

that

the

operating rate of steel companies will average *133.7% of steel
capacity for the week beginning Jan. 19,
1959, equivalent to
2,147,000 tons of ingot and steel castings (based on
average weekly
production for 1947-49)
as
compared with an actual rate of
s:131.4% of capacity, and 2,111,000 tons a week
ago.
Output for the week beginning Jan. 19, 1959 is
equal to about
75.8% of the utilization of the Jan.
1, 1959 annual capacity of

raw

•

W

•

$100,000, rising front-25 in;.;
•' vW.vly:

/;;

.

,

.

retailing, down

Manufacturing casualties held
succumbed than last year in all

concerns

foodstuffs and meats in general

index.

Its

chief

function

is

use.

show

to

It is not

the

at the wholesale level.

a

general
'•

V

little change in
with price increases on" hogs, some
offsetting declines on flour, coffee,
and tin.
The Daily Wholesale Commodity Price
Index, compiled
by Dun & Bradstreet, Inc., stood at 274.51 on Jan. 19, compared
ended

274.41

Jan.

scrap,

a

week

19,

and lard

earlier and 276.54

on

the

comparable date

a

year ago.
•

There

noticeable decline iru both domestic and export
buying of wheat in the latest week, and prices slipped some¬
There were some sales to India,
Pakistan, and Yugoslavia
but volume was less than anticipated.- The
buying of rye and oats
was

a

of

what.

Vwas
up

sustained at

the

level

slightly. Purchases of

of

coi n

the earlier week, and prices were
dipped "and prices were fractionally

lower.

•

*.

Trading in soybeans advanced appreciably and prices notice¬
ably exceeded those of the preceding week. Preliminary estimates
indicate that the soybean crush in December
The Department of Agriculture

reported

was

that

at

a

record level.

record

volume
crop soybeans had been placed under Government loan.
Although there was a slight rise'in export buying of flour
during the week of Jan. 19, domestic trading was sluggish; flour
prices fell moderately. A noticeable rise in export commitments
of

Pakistan

a

1958

to

advanced 66 cents to

ton last week, highest since November.

American

■

general commodity price level showed

week

with

complex shapes in

of

excess

Wholesale Commodity Price Index Stable
The

the

,

•

food prices

of

Most of the tonnage is
going to the
automotive, appliance, and container industries.
Steelmaking operations last week held at 74.5% of 1959 ca¬
pacity (comparable to 78% of the 1958
capacity). Output was
about 2,109,000 net tons of steel. Rates in nine
out of 12 districts
held steady or were up.

metalworking.

failures, those with liabilities under
dip to 36 from 39 but they remained slightly
size last year. Thirty-three of the failing

this

More

cost-of-living

>

every facet of

the
226

was

pound of 31

of product demand by the
metalworking weekly in¬

The process will
elongate carbon steel 70% (vs. the normal
limit of 42%), harden aluminum
95% without changing its size,
shape defiant refractory metals and perform other remarkable
feats. Now being used in the aircraft and
missile industries, it
promises less expensive production costs for

of

and

253

a noticeable decline again in the Wholesale Food
compiled by Dun & Bradstreet, Inc. It fell to $6.16
on
January 13th from $6.24 a week earlier, a decline of 1.3%.
The index was 4.5% below the $6.45 of the similar date a year ago.
Commodities quoted higher were barley, beef, hams, bellies,
cottonseed oil, potatoes, and steers.
Lower in price were flour,
wheat, rye, lard, butter, sugar, coffee, cocoa, eggs, and hogs.
The Price Index represents the sum total of the price per

predicted that consumers
inventory stockpiles before July.

process, explosive forming, is using the awesome en¬
explosives to form the world's toughest metals into
space
shapes with fantastic ease, "Steel" reported.

of

52.

grains, steel

age

in

previous week

Price Index,

assurances that the steel
reach them when it's needed. Automakers

new

was a

34

January shipments of cold-rolled steel sheets will
equal or
slightly exceed last month's. A Chicago mill has its biggest back¬
log in two years. It sold out through the first
quarter on cold-

A

the

Wholesale Food Price Index Off Sharply

problems—getting

ergy of

involved

were

in

construction.

There

rolled and galvanized sheets.

thing wrong?

years ago.

A survey

282

from

\

expected to step up buying until the end of the first
quarter.
As strike fears mount, even the more
conservative buyers will
start pressing for extra tonnage. "Steel"

dicates:

the

reported

lines; the most noticeable increases from 1958 appeared in retailing
and

aren't

have

161

steady

tightening.
Major steel consumers are asking more questions about de¬
liveries, but they have not started buying ahead. They are con¬

will add 4 million tons to their

in

294

commercial services to 15 from 23.

Detroit area, and the market is

really too busy to

to

173, while the toll among wholesalers dipped to 28from 29, among construction contractors to 38 from 44, and among

suppliers have decided it is safe to stock up now that
automakers have given them firm orders
through June. The spe¬
cial steels they need are
getting harder to obtain. Delivery prom¬
ises for pickled strip and shim stock
average five weeks in the

Are you

declined

preceding week,

Most of the week-to-week decline occurred in

Part

they have ordered will

the

more

or

against

the preceding week.

today. Automotive part suppliers are leading
parade in accumulating inventories, the
metalworking weekly

cerned with immediate

the

$5,000
as

businesses had liabilities in

the statement that most steel consumers
will begin building inven¬
tories in the next few weeks. Smaller users are
already starting to,
the magazine said

}•'

failures
in

Among small

ago.

year

above

of

casualties

$5,000, there

Steel Consumers to Build Inventories

r

321

Inc. However, casualties exceeded moderately
occurring in the similar week last year and the 278 in
Compared with the prewar level, failures were 20% below

1957.

"Steel," the national metal working weekly, is
authority for

said.

from

15

the total of 367 in 1939.

Monday through Saturday routines, said "Ward's," while Chrysler
Corporation was on a straight five-dav schedule. "Ward's" said
the strike at the Pittsburgh Plate Glass Co. forced
Chrysler Cor¬
poration to close its Plymouth operations on Jan.
19, while Dodge,
DeSoto, Chrysler and Imperial will work three days, then stop as¬
sembly.
■
..' :' ;v ?.?;•;;' ' v.' ,• ■
:
■

the

industrial

and

Jan.

ended

the 260

Dixom, Mich., unit and Buick-Oldsmdbile-Pontiac
Arlington, Texas, and Southgate, Calif.

American

Moderately From

Dun & Brad street,

by its report. Ford Division
car-making plants and two
factories programming six days

four

Lincoln's

Failures Down

Earlier Week in January

reduced rice offerings

the prior week's levels.

a'ficl prices

were

Domestic transactions in rice

sustained
were

at

steady.

Wholesalers reported a decline in coffee supplies, but buying
lagged and prices were somewhat lower. Coffee prices are ex¬

pected to rise in the

near

future

as

stocks

continue

to

dwindle.

Cocoa trading moved up during the week and
prices were fraction¬

ally higher.
of

Following the end of the Cuban revolt in the middle
week, trading expanded and prices leveled out.
Hog trading in Chicago moved up at the end j'of the Week

the

Volume 189

Number 5814

.

.

.

The Commercial and Financial Chronicle

prices finished slightly higher; hog receipts rose noticeably
the prior week and slightly exceeded those of a year ago.
of steers slackened and prices were down somewhat;

and
over

Purchases
cattle

receipts

close

were

to

the

preceding week.

The

salable

supply of lambs declined and prices were steady.
Cotton prices on the New York Cotton Exchange finished
the week slightly higher than the previous period. Trading moved
buyers expected that the Commodity Credit Corporation
would report a sharp increase in the volume of cotton pledged
for loan entries.
Exports of cotton in the week ended Jan. 13
up

as

(465)

tax

claim

of

surplus

right

unchanged to 4% higher than

was

re¬

according to

year ago,

a

tax

release

would

the

ad¬

And surely, also,

debt

reduction

revenues at

rightful
to

some

suitable times.

If

we

these

have

to

are

choices,
to

luxury
must begin

we

exercise

increases in this budget will breed
increases in future years.
I

cannot, of course,

that

this

budget.

to you

say

is an absolutely ideal
Until the heirs and as¬

signs of Plato convoke an assem¬
bly of philosopher-kings, we shall
probably have to get along with¬
out such a perfect document.
In

in

like ours
gaining a
third objective: economic growth
that is healthy in terms of a stable

will

There was

v

noticeable rise in the buying of women's Winter

a

coats, dresses, and fashion accessories and

volume in sportswear
was up slightly; overall sales of women's apparel moderately ex¬
ceeded that of a year ago.
Year-to-year gains in purchases of
men's suits, topcoats, and sportswear offset decline in furnishings.
Increased buying of boys' shirts, slacks, and jackets boosted total
sales of boys' merchandise slightly over last year.
The call for household goods was up moderately from the simi¬
lar 1958 week, with appliance dealers reporting the most noticeable
increases; best-sellers were television sets, phonographs, and auto¬
matic laundry equipment.
Interest in furniture was up slightly
from last year, with principal gains in dinette sets and upholstered
"White Sales" again helped volume in linens climb

merchandise.

but interest in draperies and floor coverings re¬
mained close to that of a year ago.
last year,

over

'

Although housewives stepped up their buying of frozen foods,

in

first

But after

some

time

in

several

budget

making.
study and inquiry

I

have
satisfied myself on
things about the President's

two
pro¬

posal:
The revenue estimate which
to
total
roughly
$76.5
billion, after allowing for certain
proposals to increase receipts, is
(1)

appears

reasonable;

rate

of

reminiscent
taxi

sion, and after administering

4%

advanced

1959

from

Board's index for the week ended Jan.

Reserve

last

the like period

above

year,

10,

In the pre¬

ceding week, Jan. 3, 1959, an increase of 3% was reported. For
the four weeks ended Jan. 10, 1959, a gain of 10% was registered.

1958 to Dec. 27, 1958 an increase of 1% was
period.

For the period Jan. 1,

recorded above that of the 1957

According to the Federal Reserve Board's index, department
in New York City for the week ended Jan. 10, 1959
showed an increase of 1% above that of the like period last year.
store sales

preceding week, Jan. 3, 1959, a decrease of 1% was re¬
ported. For the four weeks ended Jan. 10, 1959, an increase of
4% was noted. For the period Jan. 1, 1958 to Dec. 27, 1958 an
increase of 3% was registered above that of-^he corresponding

In

the

^

period in 1957.

Continued

from

hard-headed

Aspects of Economic
Growih and Public Policy

enjoy may persist well out into
the year, demand will likely be
pressing again upon productive
resources

as

leave this decade

we

behind.

In the

will

accorded

be

must face the

take

1959, we

in

us

issue of where we

the growth

want

period that

grace

of the 1960s to

in

in which
this decision will be put to us.
Let me take up with you but one
—the major one. It is the Federal
budget for the fiscal year begin¬
ning next July.
are

many ways

budgeting.

President,
his

know, has

as you

posing to the Congress
that

is

balance

in

As

billion.

of

intention
a

pro¬

budget

about

at

$77

the
two
years ago, revenues are up by $5
billion, Uut all of that increase—
partly reflecting the impact of the

estimates

budget

with

compared

recession—has

of

been

only

absorbed

by

larger expenditures. If the Presi¬
dent had not expressed his oppo¬
sition by veto and otherwise, at
the last session of Congress, it is
fair to
an

that bills aggregating

say

additional $5.5 billion of future

would

expenditures
enacted.

'

-

-

-.

.

The President's

proposal

seems

have
•

new

•

'

been
.

$77 billion

designed to main¬




But already the ad¬

at least $80 billion
fiscal year 1960 and, perhaps,
a
figure approaching $85 bil¬

spending

this

Is

to

fiscal year

lion in

the

1961.

course

we

wish to

take?
The

and

Nation

listen

suaded.

The

announced

attitude

larger Federal expenditures are
voicing their demands in the new
Congress. These demands, if ap¬
proved, could well raise Federal

to
There

common-sense

vocates of a hundred schemes for

in

place.

this

tain

should

before

it

stop,
is

so

look
per¬

The growth of the econ¬

but

sensible

some

other

of

treat¬

tax

will bring, to be sure, added
without higher tax

is

make

my

a

There

those

are

who

take

a

pessimistic view that infla¬

is

inevitable

willing to join in

but

some

who

are

futile ges¬

against it like the outfielder
who throws his glove at a ball
sailing out of the park. Then there
are the flourishing practitioners of
escalation who, in effect, offer to
supply cushions to a few in the
theater so they can see over the
heads

in

those

of

front

of

them

going to look
pretty dubious when everyone is
supplied with a cushion.

a

tem

Inflation Unnecessary for

Growth

assumption that
busi¬

growth—the economy doesn't

ness

to

run

a

little fever to keep

remaining time to
get on to one simple point about
it all. What we need most is wide

want to

Let

proposal.

Last

in

ees

and

stockholders, in carrying

The first, and clearest, point is
his
judgment
because, on the this: A steadily rising price level
basis of six years close associa¬ erodes the value of savings. This
tion with him, 1 have no doubt fact is familiar to all of the mem¬
But
whatever that, if he felt he needed bers of the Economic Club.
another billion or two or five for it is obviously not clear to the

accept

matter

defense, that extra sum would be majority of people who are con¬
to
set
aside record
in the budget. Even the inference tinuing
that he is skimping on the provi¬ amounts of money in savings de¬
sion of an adequate defense in posits, life insurance, pension
funds and other fixed assets, in¬
order to achieve some other ob¬
jective,
such as balancing the cluding still substantial amounts
in U. S. savings bonds. This group
budget, is as preposterous as it is
includes most of the employees of
repugnant.
1
companies represented in this au¬
In the President's judgment his
dience. It is as essential that we
$77 billion budget also adequately communicate with these workers
provides for non-security needs. on the future value of savings, as
He invested a great deal of per¬
it is that we continue what have
sonal effort in the preparation of
come to be almost compulsory an¬
this budget. He brought to it a
nual discussions on the level of
fine
sense
of
fairness
toward current earnings. I only wish that
conflicting claims for budgetary an estimated deduction for the
support
that are important to effects of inflation could be at¬
organized groups of our people. tached
to
every
paycheck
as
This budget is probably as equit¬
plainly as we now indicate the
one

as

could

would
make

year,

a

ac¬

be

short, direct, relevant, thoughtprovoking. They should be de¬
signed to evoke constructive ac¬
tion, not destructive argument.
I am venturing now into a field
that many others are better qual¬
ified to handle than I.

be

revenues

I have done

only to indicate my feeling of
urgency about a wider public un¬
derstanding of the economic is¬
so

sues

we

about to face.

are

It has become almost

ican ritual to have

an

Amer¬

meeting like
this and hear a speaker on some
matter of public interest. But in
many cases, I fear, that is the end
bid

a

We put out our ci¬

of the matter.
gars,

other good-night,

each

to' our,jhomes

return

and

resume

absorbing daily ac¬
though no meeting had
taken place. I hope the end result
of our coming together on this
day

tivities

our

as

occasion will be action.
this pleasant dinner
to
us—and to our

I believe

will be useful
children

—

each of us is moved to think

about

act

the

if

and

problems discussed

here.

North White¬

Alfred

Professor
head

stated the

hour

in

challenge of this
philosopher's terms

the

when he said, "A great
a

society is
society in which its men of busi¬

ness

think

greatly of their func¬

tions." It is the function of busi¬
leaders

to
point the way
attainable, privately pro¬
duced and stable growth in this
economy.
I hope we shall both
think greatly and act strongly to
ness

toward

achieve it.

John F. Tice Joins

portunity to make a few plain
about
each
American's
says
it provides adequately for points
the national security.
I am will¬ stake in a stable dollar.

a

me

messages on "your stake
stable dollar".
They should

a

goods and services. The President

able

conviction that
these facts by

Americans

simple

use my

do not know all out the daily routine of executive
In these regular contacts
its details at this writing. But I duties.
think we can all agree that $77 with
literally thousands of our
billion
can
command
a
lot
of fellow Americans we have an op¬

to

of

of

matchless communication sys¬
that is available
to
carry

next

Of course, we

that

own

difference.

modest

is

put effects of taxes, insurance premi¬
together today in the interests ums and other items that are de¬
rates or more taxes. But are we of the various groups concerned ducted in a literal sense.
It is essential that we make this
above all,
of the whole
prepared to commit in advance but,
the
American people.
the growth of Federal revenues of
Such effort now to obtain some public
changes
in allocation as realization of the importance of
for the next several years to sup¬ minor

omy

It

understanding

a

who
remonstrated with him for going
through a red light, "Oh," he said,
"I've got to go through this red
light, so I'll catch all the others
on
green!"
wife

existing programs

nomically valid.

on

Some

remark

my

public understanding of the price
of price inflation.
Then, I think,
and proposals.
we will get the public response to
The budget which the President
change some of the well-known
has outlined is a key issue on
conditions that foster it.
which each of us can take a stand.
Each of the more than a thou¬
I
can
recommend
it
in
broad sand of us in the assemblage deals
terms as fiscally sound and eco¬
with scores of customers, employ¬
to

ment

ing

6

page

to

healthy—and further that we need
not accept it as inevitable. I re¬
gret that time permits me only to
assert
these conclusions.
But I

gories enlarged this fiscal year by
special factors, such as the reces¬

Federal

the

of

driver

and foreseeable needs of the year

after recognizing the de¬
some
expenditure cate¬

system would remain.

that the billions of interoffice let¬

need

in

reach this stage of

inflation
in
ters and pay envelopes that busi¬
essential to a good
ness
distributed last year.
Here
growth. This position is

reasonably arrived at for the real

ahead,

ever

as

I start from the

reduced

we

universal escalation it is difficult

a

relgard

degree

some

and

inflation is not necessary for

The

produce, poultry, and fresh meat.

Department stores sales on a country-wide basis as taken

oft-tilled

expenditure
level of about $77 billion appears

(2)

cline

the

fact

but whose scheme is

canned

goods, and some diary products, total food sales were un¬
changed from the prior week. Grocers reported declines in fresh

covers

the

tures

I have not been immersed

Washington

of

aware

am

apparently

tion

the

in

Should

cording to the Post Office Depart¬
a
ment,
approximately 26 billion
suggestion
first class letters were mailed by
on it. It is a
subject that evokes
business in this country.
Add to
many views. There are those who

decision-making

For

I

comments

no

years

individual

deposits.

ground. I propose to make but
few

in

+2; New England —5 to —1.

of

savings

or

millions

this subject

izes this kind of

to

economy

progress

dollar.

percentages: East North Central, South Atlantic, and Pacific Coast
+ 1 to -f 5; Middle Atlantic and West North Central 0 to +4; East
South Central and Mountain —1 to -f-3; West South Central —2
'

an

spur

rather

such perfec¬

value

sector

the give and take that character¬

democracy,
tion is possible.

"real"

to envisage what kind of economic

spot estimates collected by Dun & Bradstreet, Inc. Regional esti¬
mates varied from the comparable 1958 levels'by the following

a

the

pensions

realistic

that

the

discipline
over
the expenditures for future
years. Such discipline begins with
the present budget, for program
now

in

appraisal of growth
goals, a sensible perspective on
the
limited role
of
the
public

A

Now

Must Discipline Our Budget
of

The total dollar volume of retail trade in the week under

of

must bear in mind the

we

pared with 2,548,000 in the corresponding period a year ago.

view

that

nomic progress.

bales, compared with 66,000 in the prior week
111*000 in the comparable period a year ago. Exports for
the current season through the 13th totaled 1,410,000 bales, com¬

by numerous clearance sales promotions, consumers
stepped up their buying of apparel, some appliances, and linens in
the week ended Jan. 7, and the total dollar volume of retail trade
slightly exceeded that of a year ago. Morle noticeable gains were
prevented by unfavorable weather in some areas and limited stocks
among some retailers. Scattered reports indicated that the buying
of new passenger cars rose somewhat from the prior week and
were slightly higher than a year ago.

economic

revision

a

ditional private capital and initia¬
tive to exploit the vistas of eco¬

and

Clearance Sales Promotions Stimulate Trade

to

structure

amounted to 59,000

Attracted

from

revenue

growth

6D

Cruttenden, Podesta
CSpocial to The Financial Chronicle)

DENVER,

Colo.—John F. Tice

has become associated with Crut¬

& Co.,

tenden, Podesta

Tice

Mr.

Street.

was

17th

524

formerly

in the trading department of Car¬
roll & Co.

Hersh 'Eatherton Adds
(Special to The Financial Chronicle)

DENVER, Colo.—Robert N. Trevallee has been added to the staff
of

& Associates,

Hersh Eatherton

509

17th

Street.

With L. A. Huey Co.
(Special to The Financial Chronicle)

DENVER,
Ladet

is

Colo.

now

Ludovic N.

—

with

L.

A.

Huey

Co., Equitable Building.

Now With Walston Co.
(Special to Tiie Financial Chronicle)

DENVER, Colo.—Jack H. Oreck

joined the staff of Walston &
Inc., Denver U. S. National
Center.
He was formerly with
Columbia Securities Company of

has

Co.,

Wyoming.

^

Federal outlays? Is
simply to be one of
matching higher revenue yields
with higher expenditures?
Such, it seems to me, is a woe¬
fully uninspiring objective for an
economy sparked by private en¬
terprise and about to enter a
great new age of technical devel¬
opment. Surely the President was
right, in his State of the Union
Message, in advising us to prepare
for the near day when we could
port
our

higher

program

allocate

some

of

the

increase in

prove

may

desirable

alter materially

need

not price stability.

the overall total.

comes

If the realization

after inflation has
mockery of a generation

only

getting back of the Presi¬ made a
budget promptly and of thrift, the result is not likely to
be just a minor change in our
vigorously we can help determine
By

dent's

in 1959, how much economic
growth will be absorbed by fu¬
ture
activities
of
the
Federal
Government.
We
can
help in¬

now,

monetary

or

fiscal

policies.

In

public reaction that would in¬
evitably accompany such a devel¬
opment, it does not require much
political imagination to visualize
vigorate the private sector of the
a
proposal requiring the Federal
economy. By
so doing we
can Government to make up — with
keep strong the drive essential to direct individual payments — the
our

free

system.

Joins First Fidelity
(Special to The Financial Chronicle)

ATLANTA,

Ga.

—

Charles

C.

Morgan, Jr. has become affiliated
with
First
Fidelity
Securities

Corporation, 11 Pryor Street, S. W.

the

difference between

the stated and

Merrill

Lynch Adds

(Special to The Financial

Chronicle)

MACON, Ga.—Thomas L. Duffy
Jr. has been added to the staff of
Merrill

Lynch, Pierce, Fenner &

Smith, Inc., Dempsey

Hotel.

70

The Commercial and Financial Chronicle

(466)

>

Securities
Advanced

in

Now

Research Associates,

Registration

Inc.
Dec. 1 filed 400,000 shares of common stock (par five
cents). Price—$6 per share. Proceeds—For research and
development program; and for equipment and working
capital., Office — 4130 Howard Ave., Kensington, Md.
Underwriters

Y;/

writer—Bruno-Lencher, Inc., Pittsburgh, Pa.

Wesley Zaugg & Co., Kensington, Md.,
and Williams, Widmayer Inc., Washington, D. C. Offer¬
ing—Expected in January.

•

(by amendment) an additional 11,000,000
shares of capital stock (par $1.25). Price — At market.

stockholders.

Proceeds—For investment.

Alaska Juneau

Gold

Mining Co.
outstanding shares

Uranium

Mines

Podesta &

of

purchase

common

be used

company

shares

which
$11

for general

corporate purposes and may be
redemption or repurchase of the com¬
pany's mortgage debentures. Office — 335 Bay St., To¬
ronto, Canada. Underwriter—None.

applied

Allied Publishers,

Inc., Portland, Ore.
(letter of notification) 22,000 shares of common
(par $1). Price—$8.50 per share. Proceeds—For
general corporate purposes. Office—665 S. Ankeny St.
Portland 14, Ore. Underwriter—First Pacific Investment
Nov. 28

All-State Properties Inc.

(par $1)

to
at the rate
of IV2 new shares for each share held (for a 15-day
standby. Price — $2 per share. Proceeds—For additional
working capital and new acquisitions, etc.
Office—30
Verbena Avenue,
Floral Park, N Y.
Underwriter —
None. Offering—Expected about the* middle of February.

surplus.

S100

American Asiatic Oil Corp.

ment.

Issuable under agreements with various
In American Buyers Life Insurance Co.
Life Assurance

Co.

policy holders
and

American

(both of Phoenix)
at $1.25 per share.

permitting them
Sales personnel
the right to purchase stock at $1.25
per share up to the amount of commission they receive
on stock sales made by
them.] Proceeds—For the opera¬
tion of other branch offices, both in Arizona and in other
to

purchase

have

states.

been

stock

given

Office—2001 East Roosevelt, Phoenix, Ariz.

&

&

American Buyers Credit Co.
Nov. 13 filed 5,000,000 shares of common stock, of which
4,545,455 shares of this stock are to be offered for public
6ale at $1.75 per share. [Shares have been issued or are

Un¬

derwriter—None.

—

To

reduce

short-term

Underwriters—Lehman Brothers and

Office—Magsaysay Building, San Luis, Ermita, Manila,
Republic of Philippines. Underwriter — Gaberman
Hagedorn, Inc., Manila, Republic of Philippines.

Proceeds

of

common

stock

(N.

Y.)

Feb. 28,

20c).

1958, filed 500,000 shares of common stock (par
Price—To be supplied by amendment. Proceeds

—To

wells.

discharge current liabilities and to drill 10
Underwriters—To be named by amendment.
American

Enterprise Fund,

Inc., New York

.

,

decorating

for

a

an

$1).

Bargain Centers, Inc.
20
(letter of notification)
debentures

additional

,

trust

notes, second trust notes and construction loans.
may develop shopping menters and build or
purchase office buildings. Office—900 Woodward Bldg.|
Washington, D. C. Underwriter—None. Sheldon Maga¬
zine, 1201 |Iighland Drive, Silver Spring, Md., is Presi¬

Company

dent.
&

/

American Telemail Service, Inc.
Feb. 17, 1958, filed 375,000 shares of common stock
(par
$1). Price—$4 per share. Proceeds—To purchase equip¬
ment

and supplies and for working
capital and other
corporate purposes. Office—Salt Lake City, Utah. Un¬
derwriter—Amos Treat &
Co., Inc., of New York.

Change

in

Name—Formerly United States Telemail
Service, Inc. Offering—Expected early in 1959.
if Arden Farms Co.
Jan. 9 (letter of
.

notification) 5,263 shares of $3 cumulative and participating preferred stock (no par). Price—

$57 per share. Proceeds—To liquidate obligations accru¬
ing in the regular course of business. Office—1900 Slauson

Ave., Los Angeles 47, Calif.




Underwriter—None.

Reid &

Co., Inc., Cleveland, Ohio.

Price—At

held; unsubscribed shares
creditors in payment of all
of claims, at the rate of one share for each S4

for
be

market.

$300,000
due

Jan.

of

6%

each

part

Nov.

four

offered

of

/

\

to

1, 1958

To

creditors.

current

pay

Co., Ada, Okla.
(letter of notification) 200,000 shares of common
Price—$1.50 per share. Proceeds
For general
—

corporate purposes.
York.

Underwriter

(par 25 cents). Price—$1 per share. Proceeds—
For working capital.1 Address—P. O. Box
1849, 3720 E.
32nd Street, Yuma, Ariz. Underwriter—L. A.
Huey Co.,

'

Denver, Colo.

-

Central Hudson Gas & Electric Corp.
(1/27)
Jan. 2 filed 350,000 shares of common stock
(no par).'
Price — To be supplied by amendment. Proceeds
For
—

construction program.

.Co., New York."

-

Underwriter—Kidder, Peabody &
*

.

Wright

area

in

Jan. 21

fered

filed

for

rate of

145,940 shares of

subscription

Canada.

Big Bromley, Inc., Manchester, Vt.
9 filed 6,000 shares of common
stock,. $300,000 of
,

Dec.

5%

debentures

notes

due

due April 1,
April 1, 1980, the

1979,

and

$ir>o,OnO of 6%

common stock and

deben-

.

one

new

by

common

common

share for each

supplied by amendment.
&

10

shares held.

at

the

Price-

Proceeds—To be used

payment of bank loans. Under¬
Securities Corp., New York.

Webster

Dec. 31
due

stock, to be of¬

stockholders

Central Illinois Public Service Co.
filed $12,000,000 first
mortgage

•

(1/27)
bonds, series H,

Jan.

1, 1989. Proceeds—For construction program.
Underwriter—To be .determined hy competitive

bidding.

Probable

.

„

bidders: Halsey,. Stuart & Co.
Inc.; Blyth :&
Co., Inc., Kidder, Peabody & Co. and Merrill Lynch,

Pierce, .Fenner

the next three

administration expenses. Office—Mont¬
Underwriters—Nicholas Modinos & Co.
<Washington, D. C.) in the United States and by Forget
& Forget in Canada. .1
real,

be

writer—Stone

—

Quebec); for general prospecting costs;

v:

•

★ Central Illinois Electric & Gas Co.

for construction and for

and for general

/

■

•

Bargain City, U. S. A., Inc. (2/2)
29 filed 5,000,000 shares of class A common
stock
(no par). Price—$3 per share.: Proceeds—For
expansion
and acquisition or
leasing of new sites. Office
2210"

and

common

stock

Dec.

1958

Berry & Co., New

—

Cemex of Arizona, Inc.
Nov. 17 (letter of notification) 300,000 shares of

To

follows: for annual assessment work on the com¬
pany's properties (other than mining claims in the Mt.

—

Carraco Oil

•

years as

P. O. Box-506,
Underwriter—None.

Nov. 10
stock.

working capital.
Office—
Altschull, President, 1027 Jefferson Cir¬
cle, Martinsville, W. Va. Underwriter—Securities Trad¬
ing Corp., Jersey City, N. J.

>

Address

Brookridge Development Corp.
19 (letter of notification)
$2o0,000 of 6% 15-year
convertible debentures. Price—At par ($500 per
unit).
Proceeds—For expansion and working
capital
Office—
901 Seneca Ave., Brooklyn'27, N. Y.
Underwriter 'vSano & Co., 15 William St., New
York, N. Y.

sub¬

Underwriter—None.

new

Dec.

and

Street, Philadelphia, Pa.

basis of one

discharged; rights to expire about two weeks
mailing of offer. Price—$4 per share. Proceeds—

Bridgehampton, L. I., N. Y.

1, 1969 and
cents) to be

Bellechasse Mining Corp. Ltd.
Oct. 29 filed 800,000 shares of common stock.
Price—
Related to the market price on the Canadian
Stock Ex¬
change, at the time the offering is made. Proceeds—To

the

on

shares

current

claims

after

store and acquisition of real estate

be applied over the balance of

common

(par $1) to be offered for subscription by stock¬
of record

will

equipping

Walnut

'

/

share

3,000,000-

shares of common stock (par 10
offered in units of $100 of debentures and 10 shares of
stock.
Price—$100 per unit. Proceeds—For
a new

f

Bridgehampton Road Races Corp.
Oct. 23 (letter of notification) 15,000 shares of

Emanuel, Deetjen

30,000

warehouse

Instrument Corp.

stock of the company

or

/

Nov.

new

Underwriter—

.

c/o Edward H.

American Mutual Investment Co., Inc.
Dec. 17, 1957, filed 490,000 shares of capital stock. Price
—$10.20 per share. Proceeds — For investment in first

Bowmar

Fulton

loans/

porate purposes. Underwriter—Bankers Bond Co., Louis¬
K>

and

Station, Boston 14, Mass.

at the rate of 30 .shares,for
$1,000 principal amount of notes at the price of
$7.50 per share. Price—At par. Proceeds — To reduce
current short-term indebtedness and for
working capital.
Office — Bluff ton Rd., Fort Wayne, Ind. Underwriter-

de¬

ville.

curity Bldg., Denver 2, Colo.

common

each

Bankers Southern, Inc.
April 14,' 1958, filed 8,934 shares of common stock. Price
—At par ($100 per share). Proceeds—For
general cor¬

writer—American Growth Fund Sponsors, Inc., 800 Se¬

■

(letter of notification) $300,000 principal amount
of 5-year 6% notes with stock purchase warrants at¬
tached. The warrant grants the right to purchase com¬

St., Houston, Texas. Underwriter—McDonald,
Kaiser & Co., Inc. (formerly
McDonald, Holman & Co.,
Inc.), New York.

convertible

r

Dec. 30

Management Corp.

ordinated

( 2/3-4).

Weston W. Adams & Co., Boston, Mass.

Feb. 10,1958, filed 400,000 shares of common stock
(par
25 cents). Price—$1 per share. Proceeds—To reduce out¬
standing indebtedness and for working capital. Office—

.American Growth Fund, Inc., Denver, Colo.
Nov. 17 filed 1,000,000 shares of capital stock
(par one
cent).
Price—At market.
Proceeds—For investment.
Office—800 Security Building, Denver, Colo.
Under-

15/.1970

Proceeds—To retire

(par $1). Price—At-the-market (estimated at $23
share).
Proceeds — To go to selling stockholders.

per

Underwriter—None

Oct. 30 filed 487,897 shares of common stock. Price—At
market.
Proceeds—For investment.
Distributor—Ed¬
ward A. Viner & Co., Inc., New York.

of

Price—To

stock

1404 Main

American-Caribbean Oil Co.

of $500

for subscription by stockholders of record

,

Fidelity Life Insurance Co.
Feb. 28,1958, filed .258,740 shares of common stock
(par
$1), of which 125,000 shares are to be offered publicly
and 133,740 shares to employees pursuant to stock
pur¬
chase options. Price—To public, $6
per share.
Proceeds—
For expansion and other corporate
purposes. Office—At¬
Bankers

units
stock.

Boston Garden-Arena Corp.
Nov. 24 (letter of notification) 2,150 shares of

Bankers

lanta. Gt»

in

common

holders

(par

Proceeds—For investment,

offered
of

15-year 5,% registered debentures due Sept.

stock

if Axe-Houghton Fund B, Inc.
15 filed
(by amendment)

shares

.

ing stockholders. Price—To be supplied by amendment.
Proceeds-r-For working capital. Underwriter—Bache &
Co., New York.

Co., both of New York.

Jan.

.

bank

be

to

shares

50

if Bobbie Brooks, Inc., Cleveland, Ohio

for
each
64
shares
held; rights to
Feb. 10,1959. Price—To be supplied by amend¬

on

ri

Jan. 15 filed 250,000 shares of capital stock (no
par), of
which 150,000 shares will be sold for the account of
sell¬

debentures

expire

•

be offered

Office—North

Manufacturing Corp., New York (1/27)
$15,000,000 of convertible subordinated

.

;

and

junior bonds due Sept. 15, 1959. Office—54 Oakdale^St.,
Springfield; Mass. Underwriter—None/Y^-T^*^0•/

bentures, due Feb. 1, 1979, to be offered for subscription
by stockholders of record Jan. 26, 1959 on basis of

Nov. 24 filed 100,000,000 shares of capital stock. Price—
Two cents per share. Proceeds—To selling stockholders.

(par $1)

in units of $500 each. Price—At
par.

Underwriter—None.

filed

7

■'

/ v

to

Office—Atlanta, Ga. Underwriter—None. State¬

Avco

'+

debentures

of

mon

•

of

$250

if B. M." D. Cooperative, Inc;
.>
(letter of notification) $162.000,principal amount

ment effective Dec. 3.

Jan.

of

:•

Jan. 12

Autosurance Co. of America
Oct. 16 filed 250,000 shares of common stock (par
$2.50).
t*rice—$5 per share. Proceeds—To increase capital and

Corp., Portland, Ore.

i
'

La.
Underwriters—S. D. Fuller & Go,,. New York and
Howard, %Weil, Labouisse; Friedriehs & Company, New
Orleans,. La.
-« - • ■
-v
•-V -''
'"^1 4

.

cents per share).

Office—1301 Avenue L, Cisco, Tex.
Ramon Kannon is President.

units

15

"/

general corporate purposes. Business—Sale and distri¬
bution of liquified petroleum gas.;
Office—Covington,

Proceeds—To purchase
cattle; for improvements; to buy additional ranch in
Queensland, Australia; and for other corporate purposes.

stock

Dec. 29 filed 685,734 shares of capital stock
be offered for subscription by stockholders

supplied by amendment.

Co., Chicago, 111.

(56Y4

par

in

REVISED

be supplied by amendment. Proceeds—To retire shortterm bank loans, and for working capital to be used for

Pastoral Co., Ltd.,
W
Cisco, Texas
Jan. 13 filed 4,000,000 shares of common stock. Price—
At

offered

debentures and

Australian Grazing &

the

to

be

stock

mon

standing shares of common stock (par one cent). The
preferred shares are to be offered for public sale for the
account of the company and the common shares will
be offered for the account of a selling stockholder. Price/
—To be supplied by amendment. Proceeds—To acquire
aew bowling centers and increase working
capital (part
to
be used in defraying cost of acquisition of stock of
owner of a Brooklyn
(N. Y.) bowling center.
Office—
2.35 Front St., N. Y.
Underwriter — To be named by
amendment.
Offering—Expected any day.

Ltd.

at

To

.

entitle the holders to
(Canadian) per share
time to and including March 2, 1959. Proceeds—

at any
To

the

(1/26-30)

Associated Bowling Centers, Inc.
' «.
Nov. 24 filed 300,000 shares of 20-cent cumulative con¬
vertible preferred stock (par one cent) and 50,000 out¬

Jan. 15 filed 822,010 shares of common stock to be issu¬
able upon the exercise of outstanding stock purchase
warrants

—

ITEMS
/
V'/.-'"1.

ir..-.v

■

Proceeds—To repay fund$ borrowed from James Talcott,
Inc. and for inventories.
Underwriter. — Cruttenden,

Dec. 29 filed 640,660
of common
stock, of which 300,000 shares are to be offered cur¬
rently and the remaining 340,660 shares in the future.
Price—To be supplied by amendment.
Proceeds—To
selling stockholders. Office—6327 Santa Monica Boule¬
vard, Los Angeles, Calif. Underwriter—Lester, Ryons
& Co., Los Angeles, Calif.

it Algom

Price

be

to

''v

'

ISSUE

Blossman Hydratane Gas, Inc. (2/2-6)
,,/•.,:r;'
Dec. 29 filed $1,200,000 of 5% subordinated convertible
debentures due Dec. 31, 1978 and 120,000 shares of com¬

250,000 outstanding shares of common stock;
subsequently increased by amendment to 350,000 shares,
of which 250,000 will be sold for account
of selling

filed

15

AD OI TiON S

PREVIOUS

five common shares. Price—Of
units, $500 each, ancliof
notes, at piar. Proceeds—For general corporate purposes.
Business—A ski lift and school. Underwriter—None.

Jan. 5 filed

^ Affiliated Rind Inc.
Jan.

Co.

"/////

v.y'''V"'■<

tures

stock

Arnold Altex Aluminum

Thursday, January 22, 1959

.

SINCE

3,000,000 shares of com¬
(par one cent). Price — 10 cents per share.
Proceeds—For mining expenses. Office—c/o Hepburn T.
Armstrong, Round Up Heights, Cheyenne, Wyo. Under¬

—

.

if INDI CATES
•

if Armstrong Uranium Corp.
Jan. 16 (letter of notification)
mon

/

.

,

&

Smith, (jointly);
Eastman Dillon,
Co.. and Equitable Securities
Corp.
(jointly);. .Salomon Bros. & Hutzler. Bids—Expected "to

Union

Securities &

_

be received up to 10:30 a.m.

(CST)

on

Jan. 27.

-

.

»

if Central Mutual Telephone Co., Inc., '
Manaspas, Va.
Dec. .31. (letter of notification)
22,222 shares of common
stock (par $40) to.be offered for
subscription by stock¬
-

holders of record Dec. 28, 1958 at the rate of four
shai»es
of new stock for 11 shares of common stock now

held;

rights .expire
Proceeds—For

Jan, 26, 1959. Price—$12.50 per share.
general corporate purposes. Underwriter

on

Volume

Number 5814

189

.

The Commercial and Financial Chronicle

.

.

—Folger, Nolan, FlemingsW. B. Hibbs& Co., Inc., Wash¬

ington, D. C,

\

r'-

r

i.'V~--:

,

Century Food Markets Co.

working

capital.
Office—633 N. Water
waukee, Wis. Underwriter—None. '

price—$5 per share. Proceeds—To discharge bank loan
and to replenish working capital.. Underwriter— Janney
Dulles & Battles, Inc.? Philadelphia, Pa.;

Fibre Co.
.
4\k% convertible subordinate
debentures due Jan. 15, 1984, being offered for subscrip¬

stockholders of record Jan. 14, 1959 at
the rate of $100 of debentures for each 22- shares then
held; rights* to expire on Jan, 29, 1959. Price—At 100%
of principal amount. Proceeds — To - repay outstand¬
ing bank loans and for general corporate purposes, in¬
cluding additional working capital and future capital
expenditures Underwriter—Goldman, Sachs & Co., New
tion by common

Lake

City, Utah. Underwriter—Earl J. Knudson & Co.,
City, Utah.

Salt Lake

ic Connecticut Light & Power Co.

City Lands.. Inc., New York

•

*

*

i3 filed 100,000 shares of capital stbck'

Price—$29

Proceeds—To;invest in real .estate,; Office—
374&> 120 Broadway, Ne w, York, Nl Y. Underwriter
—Model, Rolafid & Stone, New York.. Offering— Ex¬
pected in early part of February.
' - V. , \r
share.

per

Room

Finance Corp.

Civic

(letter of notification) 6,000 shares of common
stock (par $4) to, be offered for subscription by holders
of stock, purchase warrants attached to the 51//2% capital
notes, series A.. Price — S15 per share.
Proceeds — For

Jan.

Certain officers and employees of the company and its
subsidiaries will be entitled to purchase shares not sub*

Engineering;, Inc.

64,011 shares of capital stock to be offered

preferred stock of General Nuclear Engineering Corp.,
at the rate of

tion

shares and 3.4302 shares of Combus¬

seven

Engineering stock for each

10 shares of common
stock and each share of preferred stock,
respectively, of
General Nuclear Engineering (of Dunedin, Fla.).

Refining Corp.
filed $25,000,000 of first mortgage bonds due
Sept. 1, 1968, $20,000,00 of subordinated debentures dut
Oct. 1, 1968 and 3,000,000 shares c«f common stock to bf
offered in units

as

follows: $l,00u of bonds and 48 share*

v.-

v

Commercial Investors Corp.
28 (letter of notification) 900,000

Nov.
mon

stock.

Price—At

ceeds—For

(10 cents

par

investment.

Office—450

shares

So.

of

com¬

share).

per

Pro¬

Main

February 6

St.,

Salt

Humphrey

&

Co.; Putnam &

V

(Offering

Boston

from

internal

York

and

t

Spur Oil Co.
*

(Hornblower &

Wood

Wen

•

'

-•

."•••

-

G. -Kietz

Weeks

and

(Bache

(Monday)

The

&

Co.;* Inch

&

February

.

Common

Crosby

■

$300,000

■■]'''-LVi

V-

January 27:(Tuesday

-

Eastman

Co.;

~

(Offering to stockholders-underwritten by Lehman Brothers
"i,
and Emanuel, Deetiea
Co.) $15,000,000

■

■;1. Central
•'u.

.

.

■

t.'1Bids

11:30

Sire Plan of
-

EST). $12,000,000

Plan

■

(Bids

Co.

Peter

4

Inc.)

>

$500,000

(Tuesday)

invited)

Bonds

$25,000,000

(Wednesday)

Co.-J

Southern Pacific

$900,000

& Co.)

Morgan

(Shearson, .Hammill & Co.)

130,000 shares

>White,

Weld

&

'

February 25
(Bids

Equitable

Pacific
--v;.

Northwest Natural Gas 'Co,—--!—-Bonds
""

•"

Brothers)

(Lehman

c\

'

V

.

11

'Bids

.

a.m.

EST)

Bonds

$20,000,000

~

<

No

underwriter)

v.;-/

&

"

iS.

Fuller

D.

Co.)

&

and

Co.

$1,200,000

:

'

Gulf

Power

"

A

-

<

rr'

(Stern

S.

f.

Moselcy. & Co.»>150,000

"•

Bonds

(Bids

UU

shares

s«;.

<fe Co., Inc.)

North

and Banet, Fitch.
52,600 shares

shares

-

.

Universal Oil Processes, Inc
Common
(Lenman Brothers; Smith, Barney & Co.;. and Merrill Lynch,
Pierce. Fenner & Smith, Inc.) 2,900,000 shares

Power

Alabama
•

j,

•

,•

.-(Bids noon MST)

.

'Bids

11:30

February
r.:Denmark
a

'
i

r,

ESTi

5

(Kingdom of)—

„

1

Equip. Trust Ctfs.

(Dilirr:.
»

-•

Read & Co..
Kuhn.

be invited)

to

June

(Bids

to

ve

2

.<

1,350.000

$25,000,000

June 25

Mississippi Power

(Thursday).

,

Common

$20,000,000

to

$25,000,000

(Thursday)

Robert H. Green is President.

Cryogenic Engineering Co.
Sept. 22 (letter of notification) 150,000 shares of class A
common stock (par 10 cents). Price—$2 per share. Pro¬
ceeds — For repayment of loan; purchase of plant and
office

equipment;

materials and supplies; and for

Denver, Colo. Underwriter—L. A. Huey,

,

l

(Kingdom of)

(2/5)

$15,000,000 of 15-year External Loan Bonds
of 1959. Price—To be supplied by amendment. Proceeds
—To be added initially to the Kingdom's foreign ex¬
change reserves and may be applied to the acquisition
of capital equipment required for the development of the
Danish economy. Underwriters — Kuhn, Loeb & Co.,
Smith, Barney & Co., Harriman Ripley & Co., Inc., and
Lazard Freres & Co., all of New York.
16 filed

Jan.

Derson Mines Ltd.

6

filed

stock.

Price—$1

300,000

be

Invited)

invited)

(par 50

Colo.,

on a

best efforts basis.

Edgcomb Steel of New England, Inc.
5 (letter of notification) 30,000 shares of class A
common stock (par $5). Price —$10 per share. Proceeds
—To pay off current notes payable to bank and to in¬
crease working
capital. Office — 950 Bridgeport Ave.,
Milford, Conn. Underwriter—None.
Electro-Voice, Inc., Buchanan, Mich. (2/2-6)
13 filed 150,000 shares of capital stock (par $2),

Moseley & Co., Boston, Mass.

& Steel Corp.
237,918 shares of common stock, to be of¬
fered for subscription by common stockholders at the
rate of one new share for each four shares held. Prices—
To be supplied by amendment.
Proceeds—To complete
modernization and expansion program and for working
Erie Forge

9 filed

Underwriters—Lee Higginson Corp., and P. W.
Inc., both of New York City.

Brooks & Co.,

Bonds

Feb. 20, 1958, filed 300,000
—At par ($5 per share).

Ethodont Laboratories.

$18,000,000

j

of

be offered for the account of
selling stockholders. Price—To be supplied by amend¬
ment.
Proceeds—For working capital.
Underwriter—F.

which 75,000 shares will

$5,000,000

1
be

stock

Dec.

capital.

(Thursday)

Georgia Power Co
to

Texas

of common

shares

cents). Price—$3 per share. Proceeds—For acquisition
of undeveloped real estate, for organization or acquisi¬
tion of consumer finance business, and balance to be
used for working capital.
Underwriter — Investment

/'

expense

tion.

Berkeley, Calif.

shares of common stock. Price

Proceeds—To cover operating

during the development period of the corpora¬

Underwriter—None.

•

-A Falstaff
.

raw

working capital, etc. Office—U. W. National Bank Bldg.,

Bonds

Co

to

shares

.Bonds
Montana

Power
(3ids

Co
to be Invited)

$20,000,000

Pennsylvania Power Co
(Bids

to

of

Bonds

be

invited)

Bonds
$8,000,000

Brewing Corp.

(letter of notification) an undetermined number
shares of common stock (par $1), not to exceed an

Jan.

Postponed Financing.

„

—--Preferred




Research Fund, Inc., St. Louis, Mo«
filed 100,000 shares of capital stock, (par one
cent).
Price—At market.
Proceeds—For investment.
Underwriter — Counselors Research
Sales Corp., St.

S.

Bonds

(Tuesday)

.eceived)

(Bids

Inc.; Reynolds & Co., Inc ; and
<v Co.) $55,00(1.000
'

Lo?b

V

^20,000,000

(Thursday)

Virginia Electric 8c Power Co

«

Smith, Barney & Co.* Harriman Ripley
&, Co., Inc.; and Lazard Freres .& Co.) 515.000,000

Reynolds Metals Co

^

invited)

September 10

f Kuhiv, Loeb 6: Co.;

„„

be

to

Southern Electric Generating Co

;

$2,190,000

Underwriter—None.

arise.

Jan.

Bonds

Common
a.m.

$14,000 000

(Thursday)

30

May 28

(Bids

i

Co

Southern

—.Bonds

-

invitedt

Co

(Bids

'

(Wednesday)

February 4

Rio Grande Western RR..

Denver

,

Cooperative Association,
City, Mo.
Oct. 29 filed $6,000,000 of 5J/2% 25-year subordinated
certificates of indebtedness, and 60,000 shares of 5%%
preferred stock (cumulative to extent earned before
patronage refunds). Price—For certificates at $100 per
unit; and the preferred stock at $25 per share. Proceeds
—For retirement of maturing certificates of indebted¬
ness, redemptions on request of certificates of indebted¬
ness prior to maturity and of 5Y2% preferred stock; the
possible improvement and expansion of present facili¬
ties; and the acquisition of manufacturing plants and
crude oil properties if favorable opportunities therefore
Kansas

Jan.

srockholdevs—underwritten by Bache '& Co.)
150.000

Jan.

Consumers

•

April

^--Common

Brooks, Inc

(Offering so

be

to

(Tuesday)

February 3

,

$7,000,000

(Wednesday)

15

Wisconsin Power & Light Co

(Bids

Bobbie

invited)

be

to

April

—i——Common

& Co.

Brother

(Thursday)

Debens. & Com.

-———--Common

Inc.

Don,

Nelly

—Common

Co

Weil, fcabouisse, Friedrichs
and 120.000 common shares

Electro-Voice, Inc.
.

(Tuesday)

•' (Bids to be invited)

-

Howard

debentures

on

Price—100%

Diversified Inc., Amarillo,

$50,000,000

Light Co

(Bids
•'

Invited)

:

$15,000,000

Hydratane Gas, Ind

of record

13.

Service Co., Denver,

Bargain City, U. S. A., Inc.—— — ——.Common

-

be

April 2

(Monday)

February 2

Blossman

to

March 3
Power

$7,000,000

(Commonwealth otfi2z.

Puerto Rico

*

(Wednesday)

---i-Bonds
■

-

Inc.

Jan.

$10,000,000

,

)Kuhn, Lo?b & Coif $50,600,000.?";

•;

York,

Bonds

be invited)

to

Illinois Bell Telephone Co

A
;

New

per

Co

(Bids

Common

Inland Steel
2C

of

share. Proceeds—Fbr new equipment, repayment of
loan, acquisition of properties under option, and other
corporate purposes. Office—Toronto, Canada, and Em¬
porium, Pa. Underwriter—None.

(Tuesday)

1

Holidav Inns of America. Inc
"(Offering to stockholders—underwritten by
Securities Corp.)1 35,298 shares

-

Duquesne Light

& Webster,->

$35(000.000

(Wednesday)

January 28

..V

Stone

and

Co

Securities Corp.)

of

Bonds

February 24

Transcontinental Gas Pipe Line Corp.--——-Bonds
1"

Co.

June 5 filed 350,000 shares of common

V-\

'

.

a

26, 1959; rights to expire
(flat).
Proceeds—To repay
notes, and for additions to utility plant.
Underwriters—Morgan Stanley & Co. and The First Bos¬
ton Corp., both of New York.

$7,125,000

.—Common

_

held

Feb.

on

Equip. Trust Ctfs.

(Bids noon CST)

Technology Instrument Corp.

Edison

maximum

$59,778,600 of convertible
debentures due Aug. 15, 1973, to be offered for sub¬
scription by common stockholders at the rate of $100
principal amount of debentures for each 25 shares of

^ Denmark

(Monday)

Indiana, Inc

to be

February 18

Common

Surrey Oil 8c Gas Corp.—.—
.

filed

23

Denver, Colo.

•

-

available

repay

(1/27)
Dec.

1740 Broadway,

and

$7,500,000

Portfolios,

Public Service Co. of

&

&

Debentures & Pfd.

February 17

Consolidated Edison Co. of New York; Inc.-—Debs.
(Offering, to stockholders—to be underwritten :by Morgan
Stanley 6z Co. ana.The First Boston Corp.) $59,778,000

by Johnston, Lemon

Securities

Union
Fund)

Elmsford, Inc

(Sire

-

Service Cb._II C«i.Bonds

a.m.

Dillon,

February 16

Hudson Gas & Electric Corp..—Common
Kidder, Peabody't& Co.) 350,000 WareS ;: >.v

Central Illinois Public

•-

funds
to

Boston, Mass.

Consolidated

Louis.

(Thursday)

12

Abacus

-—-Debentures

Manufacturing Corp..

with
used

certain
outstanding bank loans, to finance in part the company's
1959
construction program,
and for other corporate
purposes. Underwriters — Morgan Stanley & Co., New
York; Putnam & Co., Hartford, Conn.; Chas. W. Scran¬
ton & Co., New Haven, Conn.; Estabrook &
Co., New

Common

$5,891,280

Co.)

(Offering to stockholders—underwritten

Avco

$12,000,000

Corp.)

Government Employees Variable Annuity
Life Insurance Co
Common

Inc.ill-Common

Organizations,

^I'cliael

•

be

Counselors

_

1,000,000 shares

Corp.)

to

are

by The First

shares

Investors Research Fund, Inc

1 Common

—- -

Securities

»Equitable

Common

underwritten

280,000

Fidelity Capital Fund, Inc.—

».(Crittenden, Podesta & Co. ) 350.000 shares .. .
Public Utilities Co
Preferred
r.. < White,
Weld. & Co.; Starkweather & Co.; and
U .vf ■
< Clement A. Evans & Co., Inc.) $650,000

«

sources

Feb. 5, 1958,

Florida

j

Corp.—

Corp.»

February 9

{

r,
"

Co.)

Scranton &

..V.\VW p

Arnold Ailex Aluminum Co.,:._.Ai..-._Common

i

.

&

& Electric

to stockholders—to be

'

by Morgan Stanley
Co.;
795,000 shares

Co.; Chas. W.

Estabrook

and

Rochester Gas

Clark, Dodge & Co.)

S4.000.000

(Monday)

Common

(Offering to stockholders—underwritten

Bank.^.Common

January 26

(Friday)

Connecticut Light & Power Co.„

The' First. Boston
& Co.). 33,000^ shares

(Offering iA stockholders—underwritten by

Price—To be supplied by

Proceeds—Together

short-term bank

Corp.___________^_^_Common

Robinson.

and

National State

(no par)

share for eacltunit;of 10

new

by stockholders.

stock

stockholders—underwriter!. by-

to

XOffering
i\ t : Corp.

v

for

construct refinery; Underwriter—Lehman Brothers, Nev
York. Offering—Indefinite.

(Friday)...;.

23

January

...

stock

less then held; rights to expire about Feb. 24*

or

of stock and $100 of debentures
nine shares of stock
Price—To be supplied by amenument. Proceeds — Tc

NEW ISSUE CALENDAR
r -

one

common

stockholders of record Feb. 5,

common

1959, at the rate of
shares

amendment.

in exchange for 81,002 shares of the outstanding common
stock and for 2,131 shares of the outstanding $100 par

795,000 shares of

be offered to

scribed
Combustion
Dec. 19 filed

2

;•/ Mobile Gas Service

(2/6)

Harlan Lowell, 2200 Kenton, Aurora, Colo. Underwriter
—Lowell. Murphy & Co., Inc., Denver, Colo.

to

16

Commerce Oil

Jan.

filed

Jan.

Dec. 16,1957

ft

71

Aug. 21 (letter of notification) 300,000 shares of common
stock (par one cent). Price—$1 per sbare. Proceeds—To
pay additional costs of construction; and for retirement
of obligations and working capital.
Office — c/o John

Champion. Paper &

•

Dec. 19 filed $20,036,400 of

Street, 'Mil¬

Clute Corp. '•

.

(par $1) to
be offered for subscription by holders of. common stock
at the rate of one new share for each -five.,shares held,

Jan. 9 filed 118.112 shares of common-stock

(467)

15

aggregate of $300,000, to be offered to employees pur¬
suant to an Employees Stock Purchase Plan. Price—95%
of the market price at the time of purchase. Proceeds—

Continued

on

page

72

72

The Commercial and Financial Chronicle

(468)

Continued from page

30, 1959

outstanding); and (3) to
(par $5) of Government Em¬
ployees Corp., on the basis of l/z warrant per share of
stock held on Jan. 30,1959 (as of Sept. 30,1958 there were

71

purchase stock. Office—5050 Oakland Ave., St. Louis.

To

Mo. Underwriter—None.

convertible capital debentures due 1967, convertible

(letter of notification) 3,000,000 shares of common

ftock. Price—At par (10 cents per share). Proceeds—For

mining expenses. Office — 715
Vegas, New Underwriter—None.
Federated Corp. of

Dec.

filed

29

debentures

Delaware
6ft convertible subordinated

of

$918,000

due

Ninth St., Las

North

The

1968.

proposes

company

to

in exchange for Consumers

•

debentures: and $226,000 of the debentures in exchange

National Alfalfa Dehydrating & Milling
Co., holder of the 100,000 common shares is offering to
its common stockholders preferential warrants to sub¬
scribe to 98,750 shares of Grain Elevator stock on the
basis of one warrant to purchase one-eighth share oi
(par 10 cents).

Underwriter—None.

Y.

Finance

Federated

Co.

17

Nov.

(letter of notification) $300,000 of 10-year 6%
subordinated debentures. Price—At par (in de¬

renter

Grain Elevator stock for each share of National Alfalfa
common

each). Proceeds — For working
capital, to make loans, etc. Office—2104 "O" St., Lin¬
coln, Net. Underwriters — J. Cliff Rahel & Co. and
Eugene C, Dinsmore, Omaha, Neb.
nominations

of

$1,000

Office

•

of

share). Proceeds—For working
Office—508 Ainslev Bldg., Miami, Fla. Under¬
R.. F. Campeau Co., Penobscot Bldg., Detroit,

Grand Union
The

12.

stock

offer

was

for

shares of Sunrise

each 2.409

declared

effective

of

as

Dec.

31,

Jan. 23.

on

per

N. W.,

(1/26-30)

their

and

employees at $1.65

shares will

be

offered

to

share; and

per

public

general

finance

part

•

construction program. Underwriters—White, Weld & Co.,

starkweather & Co.. both of New York: and Clement A.
Evans & Cc., Inc., Atlanta, Ga.
;

Fluorspar Corp. of America
Oct. 14 (letter of notification) 133,333 shares of commoD
ctock (par 25 cents). Price—$2.25 per share. Proceeds—
For mining expenses. Office—4334 S. E. 74th Ave., Port¬
land 6. Ore. Underwriter — Ross Securities Inc., New

York, ft. Y.
Fort

1

1

Pierce

& Terminal

Port

Nov. 25 filed 2,138,500 shares of

'

r

•

Hamilton Oil & Gas

Corp.
Oct. 22 filed 1,000,000 shares of common stock (par 2f
cents). Price—$2 per share. Proceeds—To acquire funds
to test drill, explore, and develop oil and gas properties
Underwriter—None.
[The registration includes an ad¬
ditional 588,000 common shares issuable upon exercise
of 1,176,000 options rights previously offered
(Oct. 19,
1957),
which rights entitle the original purchaser
thereof to purchase one-half share of stock at 50 cents
per share at the expiration of 13 months after com¬

company's

of

Washington, D. C. Underwriter—None. Statement

effective Dec. 19/

Jan. 7 filed 32,500 shares of cumulative convertible
preferred stock (par $20), Price — To be supplied by

Proceeds—To

mencement

of

such

.

offering.]

Stop

order

proceedings

stock

Heartland

Erie*—$1.25 per share.
Proceeds—To pay short-term
feting and for completing company's Port Development
Plan and rest added to general funds.
Office — Fort

Development Corp.
Oct. 23 (letter of notification) 22,820 shares of non¬
voting convertible preference stock (par $12) to be
offered for subscription by stockholders on the basis

Pierce, Fla. Underwriter—Frank B. Bateman, Ltd., Palm
Beach, Fla.

of

one

10

shares of

Foundation

Jan.

Investment

(par $1)

1958.

Corp., Atlanta, Ga.

IS filed 231,988 shares of common

cise

stock to be of¬

share

of

convertible

common

stock

preference
held

or

on

stock for
about

each

Nov.

1,

Stockholders will have 45 days in which to exer¬
rights. Price — At par. Proceeds — To repay

the

fered

for subscription by stockholders; unsold portion
to be offered publicly. Price—$12.50 per share. Proceeds

debts, acquisition of investments, and for general pur¬
poses.
Address—P. O. Box-348, Albany, N. Y. Under¬

—To

writer—None.

repay

notes.

Office—515 Candler Bldg., Atlanta,

C-a. Underwriter—None.
O

Heliogen Products, Inc.
(letter of notification) 28,800 shares of common
(par $1).
Price—$5 per share.
Proceeds—For
payment of past due accounts and loans and general
working capital. Office — 35-10 Astoria Blvd., L. I. C.
3, N. Y. Underwriter—Albion Securities Co., Suite 1512,
11 Broadway, New York
4, N. Y.

■

Oct. 22

(Gas

(Light Co. of Columbus
Dec. 30 (letter of notification) 15,000 shares of common
Ctock .(par $5) being offered for subscription by stock¬

stock

holders of record Jan. 15

on a pro rata
basis; rights to
expire on Feb. 5. Price—$19 per share. Proceeds—For
working capital. Office — 107 13th St., Columbus. Ga.

C nderwrif er—N one.

•

Highland Telephone Co.
29 (letter of notification)
2,250 shares of common
stock
(no par) being offered for subscription bv com¬
Dec.

General Alloys Co.
Nov. 17 (letter of notification) 45,250 shares of common
ctock (par $1) of which 16,900 shares are to be offered
to employees and the remainder to the public.
Price—
.

mon

Underwriter—William S.

General Aniline & Film Corp.,

common

Corp.
(jointly): Kuhn, Loeb
&
Co.;
Lehmar
Brothers, and Glore, Forgan & Co. (jointly). Bids—Had
t>een scheduled to be received up to 3:45 p.m. (EDT) or
May 13 at Room 654. 101 Indiana Ave., N. W., Wajhlng
ten 25, D; C., but bidding has been postponed
Government Employees Variable Annuity Life
•

Nov. 13 filed 2,500,000 shares of common stock (par $1)
to be offered by company on or about Feb. 12, 1959, viz:
(1) to holders of common stock (par $4) of Government

Employees Insurance Co.,
on

on

the basis of

one warrant per

Jan. 30, 1959 (1,334,570 shares are

outstanding); (2) to holders of common stock (par
6U0> of Government Employees Life Insurance Co., on
the basis of IVz warrants per share of stock held on Jan.
cow




.

Dec. 30 filed 35,298 shares of

(1/28)

stock, to be offered
stockholders (other than
the Board Chairman and President and their families)
subscription

at the
on

of one

rate

about

or

by

Jan.

common

common

share for each four shares held

new

27.

Price—To

be

supplied by amend¬

Proceeds—In addition to other funds, to be added

ment.

to working

capital and to complete the current portions
of construction costs. Underwriter—Equitable Securities
Corp., Nashville, Tenn.
•

Home Owners Life Insurance Co.

Dec.

filed 153,840

19

fered

shares of common stock to be of¬
subscription by stockholders (for a 14-day
the basis of one additional share for each

for

standby)

on

held

shares

Feb. 5.

of

as

Price—$6

Jan.

per

capital.

Office

Fort

—

21, 1959; rights to expire
share. Proceeds—For working

Lauderdale, Fla/ Underwriter—
Offering — Expected today

H. Hentz & Co., New York.

(Jan. 22).
-

Home-Stake Production Co., Tulsa, Okla.
5 filed 116,667 shares of common stock
(par

Nov.

general

per

$5).
Proceeds—For working capital and
Office — 2202 Philtower

share.

corporate

purposes.

share.

Proceeds

—

Office—2811

stockholder.

Michigan Ave., Detroit, Mich.

Underwriter—None.
I. C. P. Israel Citrus Plantations Ltd.
Dec. 23 filed
per

for

750,000 shares of common stock. Price—$1
share. Proceeds—To be used for new packing houses,

purchase of citrus groves and for the planting of new
Office—Tel Aviv, Israel. Underwriters—None.

groves.

• Idaho Egg Producers
12 (letter of notification) $50,000
principal amount

Jan.

of 6% certificates of indebtedness due 15 years from date
thereof. Price—At par. Proceeds—To call and
pay the
principal and accrued interest of the presently outstand¬

ing and issued certificates. Office—523 Main St., Cald¬
Underwriter—None.

well, Idaho.

Industrial Minerals Corp., Washington, D. C.
v
;
July 24 filed 600,000 shares of common stock (par one
:ent). Price—$1 per share. Proceeds—To develop and
jperate graphite and mica properties in Alabama.;.Un-

lerwriters—Dearborn
both of

ment effective Nov.

Co.

and

Carr-Rigdom & Co.,
best efforts basis. State¬

on a

18.

Industro Transistor

Feb. 28, 1958,
10

&

Washington, D. C.,

Corp. (N. Y.)
filed 150,000 shares of common stock (par

cents); reduced to 135,000 shares by amendment subse¬

quently filed. Price—To be related to the market price.
Proceeds—For working capital and to enlarge research
and development department. Underwriter—S. D. Fuller
& Co., New York, has terminated its underwriting agree¬
ment it

announced

was

on

Jan.

16.

Stop order proceed¬

ings instituted by SEC.
Inland

Steel Co.

(1/28)

Jan.

8 filed $5(1,000,000 of first mortgage
bonds, series
L, due Feb. 1, 1989. Price—To be supplied by amend¬
ment. Proceeds—For working capital and capital
expen¬
ditures. Underwriter—Kuhn, Loeb & Co., New York.

International

Bank, Washington, D. C. •
$5,000,000 of notes (series B, $500,000, twoyear, 3% per unit; series C, $1,000,000, four-year 4% per
unit; and series D, $3,500,000, 6-year, 5% per unit). Price
—100% of principal amount.
Proceeds —For working
capital. Underwriter—Johnston, Lemon & Co., Wash¬
ington, D. C.
Dec. 29 filed

Investment Corp. of Florida
9 (letter of notification) 55,555

Oct.

stock

shares of

common

(par two cents).

Price—$4.50 per share. Proceeds
capital account and paid-in surplus. Office—At¬
lantic Federal Building, 1750 E. Sunrise
Boulevard, Ft.
—For

Lauderdale, Fla.
of

Underwriter—None.

Investors

common

Underwriter—None.

Research

Fund,

Inc.

(2/9)

(par 25 cents). Price—At prices generally prevail¬
ing on the American Stock Exchange.
Proceeds — To
selling stockholders. Office—250 Park Avenue, N. Y.

vestors

•

i

Jan. 9 filed 490,940 shares of common stock. Price—$12
per share.
Proceeds—For investment. Office—922 La-

Underwriter—None.

A stock

probable bidders: Blytb & Co.. Inc., and The First Bo#

chare of stock held

per

stock

New York

ton

(2/12

$45

Highway Trailer Industries, Inc.
24 filed 473,000
outstanding shares

and 1,537,500 shares of common B stock (paT $1)
IProceeds—To the Attorney General of the United States
fijaderwriter—To be determined by competitive bidding

Co.

—

Nov.

par)

Insurance

Price

bank loans and for construction of a new tele¬
phone plant. Office—145 North Main St., Monroe, N. Y.
Underwriter—None.

To employees, $1.1805 per share. Proceeds—To purchase
install machinery and equipment.
Office—367-405

Jan. 14, 1957 filed 426,988 shares of

stockholders.

To repay

and

West First St., Boston, Mass.
tPrescott & Co., Boston, Mass.

Underwriter—None.

Holiday Inns of America, Inc.

for

•

instituted by SEC on Jan. 15.

Co.

common

•

ic Hygrade Food Productions Corp.
Jan. 12 (letter of notification) 10,000 shares of common
stock (par $5). Price—At market on the American Stock
Exchange. Proceeds—To Phillip Fleischer the selling

Guaranty Life Insurance Co. of America
Nov. 14 filed 88,740 shares of class A common capital
stock (par $1.80). Price—$5.35 per share. Proceeds—To
increase capital and surplus.
Office—815 15th Street.

amendment.

Ariz.

Bldg., Tulsa, Okla.

per

and

Florida Public Utilities Co.

Underwriter—None.

Hoagland & Dodge Drilling Co., Inc.
June 12 filed 27,000 shares of capital stock. Price—$10
per share.
Proceeds—To be used fn part for the ex¬
ploration of mines and development and operation of
mines and in payment of indebtedness. Office—Tucson,

15

100,000

unit.

ment

clubhouse.

Price—$6

project site facilities; for financing ex¬
pansion program; and for liquidation of bank loans and
other corporate purposes.
Office—700 43rd St., South.
Gt. Petersburg, Fla. Underwriter—None, j v

$110

land, grandstand, mutual plant
building, stables and paddock, dining hall, service build¬
ing, administrative building, penthouse, tote board and

two

Proceeds—For purchase and development of sub¬
division land, including shopping site; for new equip¬

—

Proceeds—For construction

including

„

,

.

at $2
share. Proceeds—To satisfy creditors' claims and for
general corporate purposes. Office—41 E. 42nd St., New
York 17, N. Y.
Underwriter—Mortimer B. Burnside &
Co., Inc., New York 5, N. Y.

Price

track,

a

stock

tributors

15-year sinking fund sub¬

share of common stock.

of

on
.

Publications, Inc.
(letter of notification) 130,000 shares of com¬
(par 10 cents), of which 30,000 shares will
be offered for 30 days to the company's employees, and
to
the company's news dealers, wholesalers and dis¬

to be offered in units of $100 principal amount of deben¬
one

notes in units of $500 each.

Dec.

ordinated debentures and 40,000 shares of common stock,

tures and

Thursday, January 22, 1959

.

mon

Inc.

filed $4,000,000 of 6%

1

Statement effective Jan.

Great American

—

Florida Builders,

Market

1958, and has been extended to expire

Mich.

Dec.

927

Grand Union Co.

stock.

For

Price—At par ($1.50 per
writer

share.

per

19, 1959; rights to expire Feb. 16.
Proceeds—To selling stockholder.
Street. Wilnlington. Del.
Under¬

Oct. 29 filed 187,534 shares of common stock (par $5)
being offered in exchange for outstanding common stock
of Sunrise Supermarkets Corp. at the rate of one share

Industry, Inc.
16 filed 200.000 shares of class A common stock.

capital.

—

Jan.

on

writer—None.

Corp., Boston. Mass.
Dec.

held

Price—$2

Fidelity Capital Uunu, Inc., Boston, Mass. (2/9)
Jan. 12 filed 1,000,000 shares of capital stock. Price—$12
per share
Proceeds — For investment. Distributors—
Kornblciwer & Weeks. Chicago, 111., and The Crosby
Finance

Grain Elevator Warehouse Co.

Nov. 3 filed 100,000 outstanding shares of common stock

for the'outstanding 12ft debentures of three subsidiaries
of Federated. Office—1 South Main Street, Port Chester.
K.

.

—

offer

$210,000 of the debentures to purchase the capital Etock
of Consumers Time Credit, Inc., a New York company;
$442,000 of the debentures

are now

stock

common

143,127 shares of stock outstanding and $614,360 of 5%
into
shares of common at $28.0374 per share.
If all these
debentures were converted into common stock prior to
the record date, a total of 164,724 common shares would
be outstanding. Warrants will expire on Feb. 27, 1959.
Price—$3 per share. Proceeds—For capital and surplus.
Office
Government
Employees
Insurance
Building,
Washington, D. C. Underwriters — Johnston, Lemon &
Co., Washington, D. C.; Eastman Dillon, Union Securities
& Co., New York; and Abacus Fund, Boston, Mass.

-fc Federal Oil & Exploration Co.
Jan. 8

(216,42.9 shares

holders of

.

—Bache &

Hilton Credit Corp.,
Beverly Hills, Calif.
Dec. 18 filed 1,927,383 shares of common stock

being offered for subscription by
of record

Jan.

15

of Hilton

common

Hotels Corp.

(par $1)

stockholders

at the

rate

of

share of Hilton Credit stock for each two shares of
Hilton Hotels stock; rights to
expire on Feb. 2. Price—
one

$3.25 per share. Proceeds — Together with bank loans,
will comprise the operating funds of Hilton
Credit and
will be used for general
corporate purposes and to
finance the company's purchase of
charge accounts from
Hilton Hotels and other establishments who
may

to

honor Carte Blanche cards.

Underwriter

—

agree

Carl

M.

Loeb, Rhoades & Co., New York.
Hinsdale Raceway,

Inc.,

common

stock at par

•

St., Sapta Barbara, Calif.

Israel

Jan.

8

2,000 debenture notes.
($1 per share) and the

Investment Advisor—In¬
Calif, Underwriter

Research Co.. Santa Barbara,

Co., New York.

(The State of)

filed

$300,000,000 of second development bonds,
15-year 4ft dollar coupon bonds (to
be issued in five series maturing serially from March
1,
1974 to March 1, 1978) and 10-year dollar savings bonds
(each due 10 years from first day of the month in which
issued). Price—100% of principal amount. Proceeds—

part to consist of

For improvements, etc.

for Israel,

Underwriter—Development Corp.

215 Fourth Ave., New York City.

Offering—

Expected early in March. 1959.
Itemco

Inc.

Nov. 28 (letter of

Hinsdale, N. H.
evidencing 1,000,-

Dec. 29 filed capital trust certificates
000 shares of capital stock, and

Price—The

guna

stock

»

notification) 200,000 shares of

common

(par 10 cents). Price—$1 per share. Proceeds—To
acquire machinery and equipment and additional space
for test laboratories;, and for working capital. Office—
4 Manhasset Ave., Port Washington, L. I., N. Y. Under-

Volume 189

Number 5814

writer

Fennekohl

B.

—

&

.

.

.

Co., 205 East 85th St., New

Jet-Aer Corp., Paterson,
5 (letter of notification)

N. J.
10000 shares of class A
common stock
(par $1.50). Price — $10 per share. Pro¬
ceeds—For purchase of modern automatic filling equip¬

Dec.

ment and for

marketing and advertising program. Office

Underwriter—None.

Ave., Paterson,N. J.

(by amendment) an additional 1,000,000
Custodian Fund Certficates of Participation

Series S2. Price—At market. Proceeds—For investment.

Kimberly-Clark Corp.

Envelope Co. of West Carrollton, Ohio, on the basis

of three-quarters

share of Kimberly stock for each
offer will expire on Feb. 27,
The exchange is contingent on acceptance by all

share
1959.

of

a

The

American.

of

Nov. 24

January

or

early in February.

602,786 shares of common stock. Price—$1
Proceeds — For additional working capital.
Office—Siloam Springs, Ark. Underwriter—None.
share.

per

Mississippi Chemical Corp., Yazoo City, Miss.
filed 200,000 shares of common stock (par $5)
8,000 shares of special common stock (par $75).'
Price—For common stock, $8.75 per share; for special
common
stock, $131.25 per share. Proceeds—For con¬
struction program, to purchase shares of Coastal Chem¬
ical Corp.
(a subsidiary), and the balance will be
added to surplus. Underwriter—None.
Dec. 24

Dec. 30 filed 225,000 shares of common stock to be of¬
fered in exchange for the common stock of the Ameri¬
can

of the stockholders.

and

•

Los Angeles

30.

on

a

pro

to

public. Proceeds—To reduce short term bank loans
for working capital.
Office — Los Angeles, Calif.
Underwriter
Dempsey-Tegeler & Co., Los Angeles,
and

—

Calif.

21, 1959 (with an oversubscription privilege);rights
expire Feb. 9, 1959. Price—To be supplied by amend¬
Proceeds—To reduce short-term bank loans in¬

Jan.
to

ment.

Mining Corp.
Sept. 29 filed 350,000 shares of

distribution

common

stock.

Price—$1

share. Proceeds — For the acquisition of properties
option and for various geological expenses, test
drilling, purchase of equipment, and other similar pur¬
poses.
Offices—Wilmington, Del., and Emporium, Pa.
under

Underwriter—None.
M. C. A. Credit

Co., Inc., Miami, Fla.

Oct. 6 filed 100,000 shares of common stock.

Price—$5
Proceeds—To reduce current indebtedness to

share.

Walter

E.

& Share

Heller

&

Co.

Underwriter—Plymouth Bond
Corp., Miami, Fla.

Power Co.

Mairco, Inc.
6
(letter of

notification) 600 shares of common
subscription by stockholders of
record Jan. 10, 1959 on the basis of one share of addi¬
tional common stock for each five shares held; rights to
expire on Jan. 30, 1959. Price—At par ($100 per share).
Proceeds—For inventory and Working capital. Office—
1026 N. Main Street, Goshen, Ind.
Underwriter—None.
to

stock

offered for

be

Mammoth Mountain

Inn Corp.
(letter of notification) 70,000 shares of common
stock (par $5). Price—$5.50 per share. Proceeds—To be
,*used to build and operate and all-year resort hotel. Office

Dec. 10

—Suite

204,

8907 Wilshire Blvd., Beverly Hills,

Calif.

Underwriter—None. Letter to be amended.

•

Montana

(letter of notification) 17,241 shares of common
$2) to be offered only to certain salaried
employees and sales representatives and agents of the
company pursuant to the terms of an option and stock
purchase agreement. Price—$17.40 per share. Proceeds—
(par

working capital. Office—222 West Gregory
City 14, Mo. Underwriter—None.

Blvd.,

Kansas

if Mercantile Acceptance Corp. of California
15

(letter of notification) $43,000 principal amount
5Vz% capital debentures. Price—At par. Pro¬

of 12-year

ceeds—For

working capital. Office—333 Montgomery St.,
Francisco, Calif. Underwriter—Guardian Securities
Corp., San Francisco, Calif.
San

Merchants
Oct. 8
stock

Petroleum

Co.

(letter of notification) 159,395 shares of common
(par 25 cents) being offered for subscription by

stockholders of record Nov. 24, 1958 on the basis of one
new
share for each five shares held; rights to expire

15, 1959 (with an oversubscription privilege). Price
—$1.40 per share. Proceeds — To reduce bank loan;
to increase working capital and for general corporate
purposes. Office—617 W. 7th Street, Los Angeles, Calif.
Underwriter—None.

Meyer-Blanke Co.
Dec. 29

(letter of notification) 13,500 shares of common
stock (no par).
Price—At the market (Midwest Stock
Exchange). Proceeds—To selling stockholders. Office—
310 Russell St., St. Louis, Mo. Underwriter—Smith Moore
& Co., St. Louis, Mo.

ir Mid-America Minerals, Inc.
19 filed

100 units

of

participations in Oil and Gas
(the "1959 Fund"). Price—$15,000 per unit. Pro¬
ceeds— For working capital, etc.
Office — 500 MidAmerica Bank Bldg., Oklahoma City, Okla. UnderwriterFund

Midamco,

Co.

price on the New York Stock Exchange. Proceeds—To¬
gether with other funds, to carry on the -company's con¬
struction program
through 1959. / Manager-Dealers —
Smith, Barney & Co., Kidder, Peabody & Co. and Blyth

Co., Inc.

Offering—Indefinitely postponed.

Inc.,

a

wholly-owned

subsidiary,

Oklahoma

City, Okla.
Mid-Atlantic

Marina, Inc., Baltimore, Md.
(letter of notification) 60,000 shares of 7% pre¬
ferred stock (par $3.50). Price—$5 per share. Proceeds—
Oct. 28

For construction of
Town Bank Bldg.,

a marina.
Office
Room 104, Old
Baltimore 2, Md. Underwriter—Mary¬

land Securities Co.. Baltimore, Md.




—

'•

•<

Odlin

ceeds—To purchase a
and

raw

textile mill, machinery, equipment

materials, and to provide working capital. Office

—375 Park
Securities

Ave., New York, N. Y. Underwriter—Harria
Corp., New York, N. Y., has withdrawn a®

underwriter.

Oil, Gas & Minerals, Inc.

of commoa
Proceeds—For development of oil and gas properties.
Office—al3
International Trade Mart, New Orleans 12, La.
Under->
writer—Assets Investment Co., Inc., New Orleans, La.

Nov. 16 (letter of notification) 116,000 shares
stock (par 35 cents).
Price—$1 per share.

Oppenheimer Fund, Inc.
5 filed 100,000 shares of capital stock.
Price—At*
market (about $10 per share).
Proceeds—For invest¬
ment. Office—25 Broad St., New York. Underwriter—
Oppenheimer & Co., New York. Offering — Expected

Dec.

sometime
•

in February.

.

Pacific Automation

Products,

Dec. 31 filed 60,000 shares

.

.*

,

Inc.

of capital stock (par $1). Price*

if Morrison Cafeterias Consolidated, Inc.
12 (letter of notification) 9,000 shares of common
stock (par $5) to be offered to employees pursuant to
an Employees Stock Purchase Plan. Price—$15 per share.
Proceeds—For working capital. Address—P. O. Box 309,
Mobile, Ala. Underwriter—None.

Angeles, Calif.

Jan.

if National Land Co. of Arizona
16 (letter of notification) 10,000 shares of class A
stock. Price—At par ($10 per share). Proceeds
—To purchase real estate land and improve and sub¬
divide such land into suitable home and building sites.

shares of capital stock. Price—Mini¬
mum purchase of shares is $2,500.
Proceeds—For invest¬
ment. Office—404 North Roxbury Drive, Beverly Hills*
Calif. Underwriter—Paramount Mutual Fund Manage¬

common

ment. Co.

Rd., P. O. Box 321, Scottsdale, Ariz. Underwriter—None.

May 19 filed 20,000 shares of common stock (par $1),
Price—At market.
Proceeds—For investment. Under¬
writer—Investors Investments Corp., Pasadena, Calif.

Jan.

Office—4547 North Scottsdale

Inc., Los Angeles, Calif.

$20,000,000 53/2% sinking fund subordinated
debentures due March 1, 1974, stock purchase warrants

Dec. 30 filed

454,545 shares of common stock (par $1) and 485,550
to purchase debentures and stock purchase
The debentures and stock purchase warrants

for

warrants

warrants.
are

to be offered in exchange for National

Telefilm Asso¬

ciates, Inc. common stock at the rate of $11 of deben¬
tures and one warrant to purchase one-quarter of a share
of National Theatres, Inc. stock for each NTA share.
Dealer-Managers — Cruttenden, Podesta & Co., Cantor,
Fitzgerald & Co., Inc., and Westheimer & Co.
Naylor Engineering & Research Corp.
Sept. 29 (letter of notification) 300,000 shares of cumu¬
lative voting and non-assessable common stock. Price—
($1 per share). Proceeds—For organizational ex¬
and first three months' operational expenses. Of¬
fice—1250 Wilshire Blvd., Los Angeles 17, Calif. Under¬
At par
penses

writer—Waldron &

Jan.

Jan.

Power

July 1 filed 100,000 shares of common stock (no par).
The stock will be offered only to bona fide residents
of Montana. Price—To be related to the current market

National Theatres,

9

stock

Inc.

60,600 shares of common stock, $43,333.33

3Y4% debentures maturing on or before May 6, 1965,

Industries, Inc.
Nov. 12 filed $250,000 of 5 lk % convertible debenture®
and 250,000 shares of common stock (par 10 cents). Price
—Debentures at 100% and stock at $3 per share. Pro¬

Blyth & Co., Inc.

Bids—Had been expected to be received up
to noon (EDT) on Aug. 26 at Room 2033, Two Rector St.,
New York, N. Y., but company on Aug. 22 again decided
to defer sale pending improvement in market conditions.

★ Marley Co.
Jan.

of

•

repay $15,500,000 in bank loans and to
carry on the
company's construction program through 1959. Under¬
writer—To be determined by competitive bidding. Prob¬
able bidders: Halsey, Stuart & Co. Inc.; Lehman Bros.;
Merrill Lynch, Pierce, Fenner & Smith, and Stone &
Webster Securities Corp. (jointly); White, Weld & Co.;
Eastman Dillon, Union Securities & Co.; Kidder Pea-

&

Jan.

Jan.

extension

system.

(jointly).

per

For

the

for

curred

body & Co., Smith, Barney & Co. and

LuHoc

per

stock (par $5) to
subscription by common stockholders at the
share for each 10 shares held of record

new

July 1 filed $20,000,000 of first mortgage bonds due 1988.
Proceeds — Together with other funds, to be used to

Drug Co.

by holders of outstanding stock
rata basis; rights to expire on
Price—$10.50 per share to stockholders; $11.50

of record Jan. 2

one

Montana

offered for subscription
Jan.

be offered for

Maine Corp., Portland, Me.

Oct. 3 filed 50,000 shares of capital stock (no par) being

O. K. Rubber Welders,
Dec. 15 filed

None.

rate of

writer—First

Oak Ridge, Inc.
Sept. 4 (letter of notification) 100,000 shares of commoa
stock (par $1). Price — $3 per share. Proceeds — For
working capital.
Office—11 Flamingo Plaza, Hialeah*
Fla.," Underwriter — Henry & Associates, jlnc., 11 Fla¬
mingo Plaza, Hialeah, Fla.
*
/

Atlanta, Ga

Dec. 30 filed 33,000 shares of common

v-Life Insurance Securities Corp.
March 28, 1958, filed 1,000,000 shares of capital stock (par
$1).
Price—$5 per share.
Proceeds—To acquire stock
control of "young, aggressive and expanding life and
other insurance companies and related companies and
then to operate such companies as subsidiaries." Under¬

Miami, Fla. Underwriter—Cosby & Co., Clearwater, Fla.

and improvement
of gas
Underwriters — The First Boston
Corp., New York, and The Robinson-Humphrey Co., Inc.,

(1/23)

Proceeds—For machinery and equipment and
exploration purposes. Underwriter—None.
share.

Nylonet Corp.
(letter of notification) 600,000 shares of common*
stock (par 10 cents). Price—50 cents per share. Proceeds
—For working capital. Office—20th Ave., N. W. 75th St.*

$692,000 of 6% debentures maturing on or before Dee.
31, 1974 and $123,000 of 7% debentures due on or befora
May 6, 1965. The company proposes to make a public
offering of 25,000 shares of common stock at $10 per
share.
The remaining shares and the debentures arc*
subject to an exchange offer between this corporation
O. K. Rubber, Inc., and O. K. Ko-op Rubber Welding;
System, on an alternative basis. Proceeds—Of the public
offering, will be used for additional working capital
and/or to service part of the company's debt. OfficeSSI Rio Grande Ave., Littleton, Colo.
Underwriter—

Mobile Gas Service Corp.

.

Laure Exploration Co., Inc., Arnett, Okla.
Dec. 23 filed 400,000 shares of common stock. Price—$2
per

$7,000,000 of first mortgage bonds due Feb..
1, 1984. Price—To be supplied by amendment. Proceeds'
—To be used for partial payment of bank loans. Under¬
writer—Lehman Brothers, New York.

writer—C. H. Abfaham & Co., Inc., 565 Fifth Ave., New
York 17, N. Y.
Offering—Expected in latter part of

Dec. 23 filed

filed

15

Keystone

(1/28)

Gas Co.

Northwest Natural

73*

Jan. 7 filed

Millsap Oil & Gas Co.

^ Keystone Custodian Funds, Inc.
Jan.

Military Publishing Institute, Inc.
(letter of notification) 125,000 shares of common
stock (par 5 cents);
Price—$2 per share. Proceeds—
For general corporate purposes and working capital.
Office—55 West 42nd Street, New York 36, N. Y. Under¬
Dec. 9

York, N. Y.

—85-18th

(469)

The Commercial and Financial Chronicle

Co., San Francisco 4, Calif.

Nedow Oil Tool Co.

May 5 (letter of notification) 150,000 shares of common
stock (par one cent). Price—$2 per share. Proceeds—To
pay loan; to acquire fishing tools for leasing; and for
working capital. Office—931 San Jacinto Bldg., Houston,
Tex. Underwriter—T. J. Campbell Investment Co., Inc.,
Houston, Tex.
•

(2/2-6)
outstanding shares of common stock
(par $2). Price—To be supplied by amendment. Proceeds
—To selling stockholders. Office—3500 E. 17th St., Kan¬
sas City, Mo.
Underwriters—Stern Brothers & Co. and
Barret, Fitch, North & Co., Inc., both of Kansas City, Mo.
Nelly Don, Inc.

Jan.

9

filed 52,600

Jersey Investing Fund, Inc., New York
200,000 shares of capital stock. Price—At
market. Proceeds—For investment. Investment Adviser
New

Dec.

9

filed

\ and Distributor—Spear, Leeds

it Northern Plastics Corp.
Jan. 8 (letter of notification)

& Kellogg, New York.

stockholders.

(par $1) of which 9,500 shares are being

Proceeds—To selling

Underwriter—William R. Staats & Co., Lo®

Offering—Expected today (Jan. 22).

Paramount Mutual

Fund, Inc.

Jan. 2 filed 300,000

Peckman Plan Fund, Inc.,

Pasadena, Calif.

Pennsylvania Power Co.
Aug. 1 filed $8,000,000 of first mortgage bonds due 1988*.
Proceeds—To redeem a like amount of 5% first mortr*

Underwriter—To be determined';
Stuarfc
& Co.j
Equitable Securities Corp., and Shields & Co. (jointly);?
Lehman Brothers, Eastman Dillon, Union Securities &
Co., Salomon Bros. & Hutzler and Ladenburg, Thalmanc,
& Co. (jointly); Merrill Lynch, Pierce, Fenner & Smitbv
and Dean Witter & Co. (jointly).
Bids — Tentatively
had been expected to be received up to 11 a.m. (EDT)
on Aug.
27 but company on Aug. 22 decided to defer
sale pending improvement in market conditions.
bonds due 1987.

gage

by competitive bidding. Probable bidders: Halsey,
& Co. Inc.; Kidder, Peabody & Co.; White Weld

Pennsylvania Power & Light Co.
295,841 shares of common stock (no

Dec. 17 filed

par) be¬

ing offered by the company for subscription by its com¬
mon stockholders of record Jan. 6,
1959, at the rate oit
one

share for each 20

new

shares then held; rights to

expire on Jan. 26. Employees will be given a contingent
subscription privilege. Price—$50 per share. Proceeds;
—To be added to the general funds of the company and
used
The

for

corporate

general

purposes.

First Boston Corp., New

Underwriters—-

York, and Drexel & Co.,.

Philadelphia, Pa.

if Pilgrim Helicopter Services, Inc.
Jan. 9 (letter of notification) 12,000 shares of commorn
stock (par $3). Price — $5 per share. Proceeds — For
working capital. Office—Investment Bldg., Washington
5, D. C.

Underwriter—Sade & Co., Washington 5, D. C.

Pioneer
Nov.

10

Trading Corp.,

filed

Bayonne, N. J.

10,000 shares of $8

cumulative preferred

stock, series A (par $100) and $1,000,000 of 8% subordin¬
ated debentures, series A, due Dec. 1, 1968 to be offered
in units of a $500 debenture and five shares of pre¬
ferred stock.
Price—$1,000 per unit. Proceeds — For
general corporate purposes.

28,500 shares of common

offered
for a selling stockholder and the remainder for the
company. Price—$10.50 per share. Proceeds—For work¬
ing capital. Office—2nd and Market Sts., La Crosse, Wis.
Underwriter—Loewi & Co., Milwaukee 2, Wis.

stock

be supplied by amendment.

—To

Underwriter—None.

Moines Steel Co.
Jan. 9 (letter of notification) 5,555 shares of common,
stock (no par) to be offered for subscription by stock¬
holders and certain employees. Price—$54 per share.
if Pittsburgh-Des

•

1

Continued

on

page

74

74

(470)

The Commercial and Financial
Chronicle

Continued

from

San

73

page

Diego Imperial Corp., San Diego, Calif.
845,000 shares of common stock, to be of¬
exchange for all of the 45,000 outstanding shares
of capital stock of Silver State Savings & Loan Associa¬
tion and 3,000 shares of capital stock of Silver State In¬
Dec.

Proceeds—For working capital. Address—Neville

Island,

Pittsburgh 25, Pa. Underwriter—None.
Plastic

Applicators, Inc.
notification) $150,000 of 6% convertible

Dec. 29 (letter of

sinking

debentures due Jan. 2, 1969 and 30,000
shares of corpmon stock (par $1). Price—Of debentures,
fund

at par; of

stock, $5 per share; Proceeds —- To purchase
new equipment and
for working capital. Office—7020
Katy Rd., Houston, Tex. Underwriter—A. G. Edwards
& Sons, St. Louis 1, Mo.
Prairie Fibreboard Ltd.

stock (par $1.50,

common

filed

surance

Agency, Inc., both of Denver,, Colo.

Saratoga Plastics, Inc., Bellows Falls, Vt.
Jan. 14 (letter of notification) 18,000 shares of common
stock (par $1). Price — $1.50 per share. Proceeds — To
purchase molds and equipment required for the full
scale manufacture of portable recording
Underwriter—None.
•

Aug. 18 filed 209,993 shares of

9

fered in

inces

one

of

Manitoba,

Saskatchewan

Alberta

and

and

tc

"only in the State of Nortfc
Dakota."
Price
$3 per share. Proceeds — For conftruction purpose.
Office —Saskatoon, Saskatchewan
Canada. Underwriter—Allied Securities Ltd., and United
Securities, Ltd., both of Saskatoon, Canada.
—

expenses. Address
Underwriter—None.

—

Box 301,

Bridger,

Mont.

Indiana, Inc. (2/17)
Jan. 21 filed $25,000,000 of first mortgage bonds, series
M, due Feb. 1, 1989. Proceeds—To repay bank loans and
for construction costs.

by

competitive

Underwriter—To

bidding.

Probable

be determined

bidders:

Halsey,

Stuart & Co. Inc.; Kuhn, Loeb & Co.; The First Boston

Corp.; Blyth & Co., Inc.; Glore, Forgan & Co.; Harriman,
Ripley & Co. Inc.
Bids—Expected to be received on
Feb. 17.

ing capital and general corporate purposes. Underwrite!
—Rassco Israel Corp., New
York, on a "best efforts
basis.

Reynolds Metals Co.
12

amendment. Proceeds—To be used to the extent
required
to reimburse the company's
treasury for the cost of ac¬
quisition of ordinary stock of The British Aluminum Co.
Ltd. and to meet the cost of
any additional acquisition
of such stock.

Underwriters—Dillon, Read & Co. Inc.,

Reynolds & Co. Inc..

and

York.

Kuhn, Loeb & Co., all of New

Richwell Petroleum Ltd.,
Alberta, Canada
June 26 filed 1,998,716 shares of common
stock (par $1)
Of this stock, 1,174,716 shares are to be
sold on behalf oi
the company and
824,000 shares for the account of cer¬
tain selling stockholders. The
company proposes to offer

the 1,174,716 shares for
subscription by its shareholderi
one new share for each
three shares held

(par $1). Price—$18.75 per share. Proceeds—To
go to a selling stockholder. Office—400 W. Vickery Blvd.,
Fort Worth, Tex. Underwriter—Kay & Co.;

—

couver, Canada.

ic Rochester Gas

& Electric

Jan. 16 filed 280,000 shares of
be offered for
subscription
Feb. 5, 1959, at the rate of

Corp.

(2/6)

common

stock (no par) to
of record

by stockholders

one

new

share for each nine

shares,

or portion thereof, then held; rights to
expire on
Feb. 24. Unsubscribed shares to
be offered to employees.

Price—To be supplied by amendment.

Proceeds—To be

used in

connection with the
company's construction pro¬
gram, including the discharge of short-term
obligations,

the proceeds of
which, were

so

used.

First Boston
Corp., New York.

Underwriter—The

Rochester Telephone
Corp.
Dec. 18 filed 195,312 shares of
common

being offered for subscription by
of record Jan.

each six

9, 1959

shares

then

Price—$21

on

common

the basis of

one

(par $10)

stockholders

new

held; rights to expire

share for

on

Jan. 26.

per share. Proceeds—To
repay bank borrow¬
Underwriter—The First Boston
Corp., New York.

Routh

Bobbins

Investment Corp.
Sept. 22 filed $1,000,000 of 10-year 6% cumulative

con¬

vertible debentures and
99,998 shares of common stock
Price—Of
debentures, at par (in units of $100 each);
and of stock, $1
per share. Proceeds
For investment!
—

and

working capital.
writer—None.

Office—Alexandria,

Va.

Under¬

★ Safeway Stores, Inc.
Jan. 14 filed
395,504 shares of common stock to be of¬
fered to employees of
company and its subsidiaries who
hold

to

options to purchase suchshares granted pursuant
company's Common Stock Option Plan.

St. Paul Ammonia
Products, Inc.
Dec. 29 filed 250,000 shares
of

common

(par 2 %

cents), to be offered for subscription
by common stock•f^ersat
one new share for each four shares
held.
Price—$2.50 per share.
Proceeds—For additional
working capital. Office-South St.
Paul, Minn. Under¬
writer—None.




Dec.
mon

-

6130

Haven Drive, Dallas, Texas. Underwriter
Co., New York, N. Y. Offering—Not expected
until after .Jan. 31, 1959.:
/-.J''-*Preston

—Sano-&

,

State

in

America, Inc., Washington, D. C.

stdeks

bonds

and

and

acquire other life/

to

insurance companies. Address—P. O. Box 678., Gulfport,,'
Miss. Underwriter—Gates, Carter & Co., Gulfport, Miss.t

Strategic Minerals Corp. of America, Dallas, teat $2,000,000 of first lien mortgage 6% bond*

March 31 filed

and 975,000 shares of common stock (par 10 cents). Prlet
—For bonds, 95% of princmal amount; and for stock $)

Proceeds—To erect and operate one or more
processing plants using the Bruce - William®

share.

Process

to

beneficiate manganese

Underwriter—-

ores.

Dec. 12 filed 50,000 shares of common stock. Price—At
Proceeds—For investment. Office — 1033-30th

Southwest'-Shares, Inc., Austin, Texas.

St., N. W., Washington 7, D. C. Investment Advisor—In¬
vestment Fund Management Corp.
-

Nov.

market.

Sheridan-Belmont

Hotel

Co.

>

,

•

Surrey Oil & Gas .Corp., Dallas, Tex. (1/27)
12 filed 300,d00 shares of common stock (par $1).
Price—$3 per 4share. Proceeds—To retire current liabil¬
ities and for

Aug. 19 (letter of notification) $250,000 of 6% convertible
debentures due Sept. 15, 1963 to be offered for
subscrip¬
by common stockholders on a pro rata basis. Price—
At par. Proceeds—For working
capital. Office — 3172
North Sheridan Rd., Chicago 14, 111. Underwriter—None
•

.drilling and exploration costs and working
Underwriter—Peter Morgan & Co., New York.

capital.

• Swift & Co.
171,525 shares of common stock, deliverable'
only upon exercise of options to purchase common stockJan. 19 filed

of the

compahy,* \£hich options have been issued by the
without cash consideration, to eligible officers'-

Sire Plan of Elmsford,
Inc., New York (2/16)
Nov. 10 filed $250,000 of 6% 10-year debentures and
5,000 shares of 6% participating preferred stock
(par $50)

company,

$50 debenture and one share
Price—$100 per unit. Proceeds—For
acquisition of motels. Underwriter—Sire Plan
Portfolios,
Inc., New York.

company.'

a

its subsidiaries

of preferred stock.

Slick Oil
Dec.

8

Corp., Houston, Texas
$1,500,000 of participating interests in the

filed

joint

venture

program, to be offered in
$15,000, payable 20% down and
the balance upon demand
during 1959. Proceeds—To
assemble and acquire interests in Canada and Conti¬
minimum

nental

amounts

United

of

States.

Underwriters—Rowles, Winston

&

Co., Houston* Tex., and Dewar,
coast, San Antonio, Tex. i
•

Robertson

&

Pan-

Tower
Nov.

Marchant, Inc.
$7,443,100 of 5*4% convertible subordinated
debentures due Jan. 1, 1979 being offered for
subscrip¬
tion by common stockholders on the basis
of $100 prin¬
cipal amount of debentures for each 25 shares of stock
or

about

Jan.

15; rights to expire

Price—100% of principal amount.
bank

loans

Lehman

and

for

working

Jan. 30.
Proceeds—To reduce

capital.

on

Underwriter

—

•

Proceeds—For

investment in

common

stock

(par $5).

payment

common

of short-term bank loans, for
stocks of subsidiaries and
general

corporate purposes, including additional investments in
operating affiliates. Underwriter—To be determined
by
competitive bidding. Probable bidders: The First Boston

Corp.; Morgan Stanley & Co.; Kidder, Peabody & Co.
and Merrill
Lynch, Pierce, Fenner & Smith (jointly);
Eastman Dillon, Union Securities & Co.
and Equitable
Securities Corp. (jointly); Lehman
Brothers. Bids—Ex¬
pected up to 11:30 a.m. (EST) on Feb. 4 at 250 Park
Avenue, New York, N. Y.

ic Special Situation

Real Estate &

Development

1

Corporation
(letter of notification) 120,000 shares of common
stock (par one cent).
Price—$2 per share. Proceeds—To
purchase and develop properties. Office—130 Park
Ave.,
New York, N. Y. Underwriter—None.
Jan. 8

Jan.

•

due

credit

To be supplied by amendment.

agreement..

Union

Underwriters

Pinspotters, Inc. for bowling alley beds; $350,000 to pay
for other
installations, fixtures and equipment; $85,000

to

expand two present establishments by
increasing
the number of alley beds
by eight at Yorktown

Heights
by six at Wilton Manor Lanes, Fort
Lauderdale;
$300,000 for deposits on leaseholds, telephones and util¬
ities; and $395,000 for working capital. Underwriterand

—

White, Weld

& Co.

Corp., both of New York...

Bag-Camp Paper Corp.

8-filed <231282 shares of capital stock (par $6.66%)
to be offered in exchange for shares of capital stock of

Highland;Container Co. in ratio of 0.58 share of Union

fqr;ohe/share^of"/Highland.

Bag

Unless the exchange5

offer is accepted * prior to its expiration of stockholders
holding morb..than 25,000 of the outstanding shares, the
exchange offer will be cancelled. If the exchange offer

accepted/by the holders of

so

more

than 25,000, but

36,00th such shares, the exchange offer

may

be

cancelled-jat the option of. Union Bag. by written or tele¬
graphic/hoticel.o ;th^^
given pri or before
March

.^V.lOoO.

;r_:

;■* ^t.'

.',v

Q

ic Union Service porp.

Continental Corp, common stock, being the number of
shares' which would be purchased under the Plan
all sueh: contributions were invested in /Tri-Conti*

such

jf

conimoir stock1 at $40.50 per share, the high sale
thereof "oA' the'New1 York Stock Exchange oh
7, 1959.
'
I / '
"
J-

nental

price
Jan.

.,

•

;

United Eipplbyees Insurance Co.
•• ,i:
April 16 filed 2,000,000.shares of common stock (par $5)*
Price
$.10 per share. Proceeds — For acquisition of
operating properties,; real and/or personal, including
—

office
lease

furniture,, fixtures, equipment and office space, by
purchase.. Office — Wilmington, Del. Under¬

or

writer—None.
•

-

Myrl
*

;

L.

McKee

of

Portland,

Ore.,

I*

.

United Security Life. & Accident Insurance Co.

22 filed; 120,000 shares of class A common stock.
Price—$3 per'share. Proceeds—To provide the reserves
required to be held in life, and accident insurance poli¬
cies, and to pay the necessary expenses in producing
Aug.

insurance.
Edmond M.
United

Arenas
(Delaware)
Inc.
Nov. 18 filed $2,000,000 of 6%
10-year convertible de¬
bentures
(subordinated), due Jan. 1, 1969. Price—To be
supplied by amendment.
Proceeds—$750,000 to pay AMF

Pro¬

Jan.

writer—None.

Sports

Boulder,

(1/27-28)
$35^000,000 ob first mortgage pipe line bonds,

1979.. Price—v

President.

tional sales and service facilities at the
Fort Montgomery
Marine and Yacht Club and for
working capital. Office—
Mine & Dock
Roads, Fort Montgomery, N. Y. Under¬

Inc.,

ceeds—For-property. additions.and. improvements and/or
to reduce outstanding notes .under company's revolving,

13

(letter of notification) 600 shares of common
stock (par $5) and
$25,000 convertible debenture bonds.
Price—$5.25 per share for stock; and par for bonds
(in
denominations of $25 each). Proceeds—To finance addi¬

i

Mart,

Transcontinental Gas Pipe Line Corp.

less than

Co.

(2/4)
Jan. 9 filed 1,350,000 shares of

..

Colo.- ;
$5).«
share. Proceeds—For working capital and *

Jan. 7 filed

is

Brothers, New York.

Southern

■■./;_/
Merchandise

filed 500,000 shares of common stock -{par

10

Price—$10 per
construction program.
Underwriter—Allen Investment
Co., Boulder. Colo. Statement effective Dec, 31.

Smith-Corona

on

employees of the company and
pursuant to the Stock Option Plan of the'

and Stone & Webster Securities

Dec. 24 filed

held

other management

and

Office—Louisville, Ky.
Smith, is President.

States

Glass

&

Underwriter—None.

Chemical Corp.

Nov. 26 filed 708,750 outstanding shares of common stock.
Price—At market. Proceeds — To selling stockholders.

Office—Tiffin/Ohio. Underwriter—None.
★ U.
Jan.

Land Development Corp.,
Lauderdale, Fla.
filed 1,055,000 shares of common stock.
Price—
($1 pef-share); Proceeds — To be added to. the

S.

Ft.
16

At par

company's

general

funds

and

used

to

develop

Pineda

Island and other properties that may be acquired-. Under*
writers—Aetna Securities Corp., New York, and Roman
&

None.
stock

Sign & Signal Co.
rV
17 (letter .of notification) 300,000 shares oif comstocki' Price—At par ($1 per share). Proceeds—

chemical

Shares in

^ Sportonics Corp.
stock

.

Standard

per

ton, Tex.

at the rate of

(with an oversubscription privilege). The
subscription
period will be for 30 days following issuance of sub¬
scription rights. Price—To be supplied by amendment
Proceeds—To pay off demand note, to
pay other indebt¬
edness, and the balance if any will be added to
working
capital. Underwriter
Pacific Securities Ltd., Van¬

.

common

stock

corporation's

(2/5-16)

filed

550,000 shares of second preferred stock,
convertible series (par $100). Price—To be
supplied by

ings.

Life Insurance Co.

Sept. 26 (letter of notification) 3,567 shares of

—

•

f

invested

to be offered in units of

Remo Corp., Orlando, Fla.
Sept. 22 filed 100,000 shares of class A common stock
Price—To be supplied by amendment.
Proceeds—Foi
working capital. Underwriter
Citrus Securities Co.
Orlando, Fla.

<

1,000*000 shares of common stock (par $1)*
Price—To be supplied by amendment.
Proceeds—To¬
gether with $6,500,000 of borrowings, will be used for
the acquisition of Spur Distributing Co., Inc., and idr
general corporate purposes. Office—Eighth Ave. South
and
Bradford Ave., Nashville,
Tenn. Underwriter -L.,
Equitable Securities Corp., Nashville, Tenn.
f -

cluding working capital. Underwriter—Eastman Dillon,
Union Securities & Co., New York.
>

tion

Rassco Financial Corp.

June 26 filed $1,000,000 of 15-year 6% series A
sinking
fund debentures due 1973, to be offered in denomination!
of $500 and $1,000. Price—At par. Proceeds—For work¬

Jan.

common

Inc., Hous¬

Public Service Co. of

(1/26-30)

15 filed

Life, Health & Accident Insurance Co,/^.v
July 9 (letter df notification) 50,000 shares of commonstock (pajf^l).'" Price—$5 per share.
Proceeds—To be .

Service

(letter of notification) 300,000 shares of common
stock (par 10 cents). Price—$1 per share. Proceeds—For

1959

19, 1959; rights to expire on Feb. 4. Price—$14 per share.
Proceeds—Together with a proposed $3,000,000 term
loan, will be used for general corporate purposes in¬

ic Pryor Mining Co., Hardin, Mont.
Jan. 8

mining

new

to

Thursday, January 22,

.

promote and expand the development of Ihe Safety
School Shelter ibusiness.r Office—c/o Brown Kendrick,

common stock
(par $1)
stockholders on the basis of
share for each four shares held of record Jan.

being offered

Spur Oil Co.

.

To

/

Seiberiing Rubber Co.
23 filed 106,841 shares of

Dec.

to be offered for sale to residents of Canada in the Prov¬
residents of the United States

machine units.

•

Dec.

.

Johnson, Ft, Lauderdale, Fla.,

on

a

best efforts basis.

Universal Oil

Sports. Arenas

(Delaware)

Inc.

Jan.

Nov. 18 filed 461,950 shares of common stock
(par one
cent). Price—At the market (but in no event less than
$6 per share). Proceeds—To selling stockholders. Office
—33 Great Neck

None.

Rd., Great Neck, N. Y.

Underwriter—

13 filed

Processes, Inc. (2 3-4)
2,900,000 shares of capital stock.

Price—To
supplied by amendment. Proceeds—To purchase from
Guaranty Trust Co. of New. York, as trustee of the
Petroleum Research Fund, all of the outstanding shares
of capital stock' of Universal Oil Products Co. Office—30
be

Algonquin Road, Des Plaines, 111. Underwriters—Lehman

•

Volume 189

Number 5814

Smith,

Brothers,

.

.

The Commercial and Financial Chronicle

Co.,

&

Barney

.

Merrill

and

bank loans and for construction program.

Lynch,

Pierce, Fenner & Smith, Inc., all of New York.
Wen Wood

Organizations, Inc. (1 26-2 6)
(letter of notification) 100,000 shares of common
stock (par 25 cents).
Price—$3 per share. Proceeds—
For land development and home construction in Florida,'
and for general corporate purposes.
Office—62 Third
Ave., Mineola, L. I., N. Y. and 2259 Bee Ridge Road.
Sarasota, Fla.
Underwriter—Michael G. Kletz & Co.,
•

Dec. 18

New York, N. Y.

Inc., 30 Rockefeller Plaza,

★ White Pine Mining Co.
8 (letter of notification)

Jan.

($1

stock. Price—At par

y

,

Street, Reno, Nev. Underwriter—None;

"

'

,

if William Hilton Inn Co.
Jan.
19 filed together with The

William Hilton Trust,
$600,000 of trust participation " certificates, 9,000/shares

ojf class A

common

stock (non voting), and 1,050 shares

of class B

common

stock

(voting); to be offered in 600

jjnits, each consisting of 1Q

certificates- ($100 .face,

amount)/15 class A shares and 1 class B share.

Price—
$1,160 per unit. Proceeds—Together with bank borrow¬
ings, will be used to purchase from the Sea Pines Plan¬
tation Co. a tract of approximately three acres of ocean
Hilton Heal Island, to construct the
inn, purchase all furniture, fixtures and equipment nec¬
essary; to operate
the Inn and to provide necessary
working capital (and to reimburse Sea Pines Plantation
for some $20,000 of costs advanced by it. Underwriter—
The Johnsom Lane, Space Corp., Savannah, Ga.
property

First National
Jan.

is

on

Bank & Trust
to

Co., Tulsa, Okla.

vote

to approve a plan to
100,000 shares of additional capital stock (par $10)

offer

sxocknoiciers

about

Jan.

a

were

one-for-six

basis

13,

crease

1959. Price—$27
capital and surplus.

stockholders

to

of

record

share. Proceeds—To in¬
Underwriter—Merrill Lynch,

on

Georgia Power Co.
Dec. 10 it

was

announced that the company

plans to issue
and sell $18,000,000 of 30-year first mortgage bonds. Pro¬
ceeds-—For construction program.
Underwriter—To be
determined by competitive bidding. Probable bidders
Halsey, Stuart & Co. Inc.; Blyth & Co., Inc., Kidder, Pea¬
body & Co. and Shields & Co. (jointly); Lehman Broth¬
ers; The First Boston Corp.; Morgan Stanley ,& Co.;
Equitable Securities Corp. and Eastman Dillon, Union
Securities & Co. (jointly); Harriman Ripley & Co. Inc.
Registration—Planned for Aug. 14. Bids—Expected to
be received on Sept. 10.
•

Great Atlantic

Dec.

the

15

Pacific Tea

&
>

common

—

;;

Gulf Power Co.

(4/2)

Dec. 10 it

was announced that the company plans to issue
$7,000,000 of 30-year first mortgage bonds. Pro¬
ceeds—For construction program.
Underwriter—To be
determined by competitive bidding.
Probable bidders:
Halsey, Stuart & Co. Inc.; Merrill Lynch, Pierce, Fenner

and sell

Alabama

Deb.

10 it

issue

and

Power -Co.

that the

announced

was

sale

of

Proceeds

bonds.

(4/30)

$20,000,000
For

—

plans

the

construction

writer—To be determined by
able bidders:

company,

of 30-year first mortgage
program.
Under¬
competitive bidding. Prob¬

Halsey, Stuart & Co. Inc.; Lehman Broth¬

Eastman Dillon, Union Securities & Co., Equitable
Co. (jointly); Harriman

ers;

Securities Corp. and Drexel &

Ripley & Co., Inc. and Goldman, Sachs & .Co. (jointly);
Morgan Stanley & Co.; Blyth & Co., Inc. and Kidder,
Peabody & Co. (jointly); The First Boston Corp.- Regis¬
tration—Planned for April 3. Bids—Expected to be re¬
ceived

April 30.

on

\

Wililam

t'

J.

Hogan,

Executive

American Natural Gas Co.

©ec.

15

it

that

announced

the

has filed
application with the SEC for the issuance of 486,325
"additional shares of common stock (par $25) in the early
was

company

an

jmonths of 1959 to stockholders under rights on the basis
of

one

share for each 10 shares held

new

subscription privilege).

(with

an over¬

Price—To be determined just

prior to offering. Proceeds—To be used as the : equity
base for the financing of substantial expansion programs
of system companies.
Underwriter—To be determined
.

^.by competitive bidding.
'&

Co.

and

First

The

Drexel

Boston

&

Probable bidders: White, Weld

Co.

(jointly);

Blyth

Inc.;

Neck, L. I., N. Y.

announced that the stockholders will vote

was

31

&.Co.,

Corp.

Central Bank & Trust Co., Great
Dec. 31 it

approving a proposed subscription of¬
fering of 38,503 additional shares of capital stock; Price
*'-—$20 per share. Proceeds—To increase capital and surJan.

on

-

V

on

Columbia

,Dec. 1 it

was

Gas

System,

Inc.

reported that the company: may issue and
common stock in the first half of 1959.

Proceeds—To repay

outstanding bank loans. Underwriter
by competitive bidding.
Probable
bidders: Lehman Brothers and Eastman Dillon, Union
be

determined

•Securities & Co.

(jointly); Merrill Lynch, Pierce, FenSmith, White, Weld & Co., Shields & Co. and R.
W. Pressprich & Co. (jointly); Morgan Stanley & Co.
&

*ner
'

stockholders.

are

to be sold for the account of selling

Proceeds—For

expansion.

Underwriter—

Offering—Expected in

Bell

Telephone Co.

(2/25)
Dec. 24 it was announced company plans to issue and
sell $50,000,000 first mortgage bonds dated March 1,
1959 and due March 1, 1994.
Proceeds—For improve¬
ments, etc. Underwriter—To be determined by competi¬
tive bidding.
Probable bidders: Halsey Stuart & Co.
Inc.; Morgan Stanley & Co.; Glore, Forgan & Co. and
Eastman Dillon, Union Securities & Co. (jointly). Bids
—Expected to be received on Feb. 25.
Interstate Motor Freight System, Inc. (Mich.)
Dec. 1 it was reported that the company plans to issue
and sell

125,000 shares of common stock. Underwriters—
A. C. Allyn & Co., Inc. and Walston & Co., Inc. "
•

Japan
7

it

stated

was

$30,000,000 of bonds

Dec. 29 it

that

may

issue

an

soon

Power & Light Co.
reported that the company plans to issue

City

if Kansas

was

"if Denver & Rio Grande Western RR. (2/4)
Bids will be received by the company at 1531 Stout St.,
Denver

1, Colo., up to noon '(MST) on Feb; -4 for the
purchase from it of $2,190,000 equipment-trust certifiseries X, maturing semi-annually from Sept. 1,.
1959 to March 1, 1974, inclusive. .Probable bidders! Hal¬
sey, Stuart & Co. Inc.; Salomon Bros. & Hutzler.

and

sell $20,000,000 of first mortgage
construction

bonds. Proceeds—
Underwriter—To be deter¬
Halsey,
Stuart & Co. Inc.; The First Boston Corp. and Blyth &
Co., Inc. (jointly); Equitable Securities Corp.; White,
Weld & Co. and Shields & Co. (jointly); Kuhn, Loeb &
Co., Salomon Bros. & Hutzler and Eastman, Dillon, Union
Securities & Co. (jointly); Lehman Brothers and Bear,
Stearns & Co. (jointly). Offering—Expected in May or
program.

June.

Kansas Gas & Electric Co.t
March

31, G. W. Evans, Chairman, announced that com¬
pany plans to sell some bonds originally scheduled for
mid-year of 1958. The proposed sale was subsequently
deferred until early 1959. Proceeds — About $8,000,000
for construction program.

sell

-construction

gan

if Duquesne Light Co. (2/24)
it was announced company plans

Jan., 13

to issue

and

$10,000,000 of first mortgage bonds. Proceeds—For
program.
Underwriter—To be determined
.by competitive bidding. Probable bidders: Halsey, Stuart
.& Co.

Inc.; White, Weld & Co.; The First Boston Corp.;
Kuhn, Loeb & Co., Eastman Dillon, Union Securities &
Co., A. C. Allyn & Co., Inc., and Ladenburg, Thalmann
& Co.

(jointly); Glore, Forgan & Co.; Harriman Ripley &
Inc.; Drexel & Co. and Equitable' Securities Corp.
(jointly). Bids—Scheduled to be received on Feb. 24.

Co.

v

Eastern Utilities Associates

*"

by
competitive bidding.
Probable bidders:
Stuart & Co. Inc.; Kidder, Peabody & Co., and

14

it

was

announced

company

$10,000,000 of first mortgage bonds due 1988.

ceeds—For

construction

program.

petitive bidding. Probable bidders: Kidder, Peabody &
Co.; Stone & Webster Securities Corp.

stockholder and $131,250 by a bank) on a more perma¬
nent basis.
This may be done through equity or con¬

on

the basis of

one

new

Underwriters—To be

share* for each

determined by

12

Equitable Gas Co.
July 18 it was announced that the company expects later
in the year to issue and sell additional securities, prob¬
ably preferred stock, to secure approximately $5,000,000
of additional funds.

Proceeds—Together with $7,000,000
from private sale of 4>k% bonds, to repay short-term




vertible debenture

financing.

Office—75 Pitts St., Bos¬

Miami Window Corp.

reported that the company plans issuance

was

6V2% debentures due 1974 {wfth
$1,000 debenture to -carry &
warrant to buy 200 shares of common stock at $3 per
share). Underwriters—Cruttenden^ Podesta & Co., Chi¬
cago, 111., and Clayton Securities Corp., Boston, Mass.
Offering—Expected at end of February.
sale

«nd

of $2,500,000

warrants—each

attachable

Mississippi Power Co. (6/25)
10 it was announced that this company plans to

Dec.

issue and sell

$5,000,000 of 30-year first mortgage bonds.

Underwriter—To
competitive bidding. Probable bid¬
Halsey, Stuart & Co. Inc.; Eastman Dillon, Union
Securities & Co. and Equitable Securities Corp. <(joint¬
construction program.

Proceeds—For

be

determined

by

ders:

ly) / Merrill Lynch, Pierce, Fenner & Smith; Kidder,
Peabody & Co. and White, Weld & Co. .(jointly). Regis¬
tration—Planned for May 29. Bids—Expected to be re¬
ceived

June 25.

on

*

/

"

1

if Monongahela Power Co.
Dec. 29 it was reported that the company plans
of about

$16,000,000 of first

construction

For

program.

the sale
mortgage^ bonds. Proceeds—
Underwriter—To be >deter¬

competitive bidding. Probable bidders: Halsey,
Stuart & Co. Inc.; Eastman Dillon, Union Securities &
Co. and Salomon Bros. & Hutzler (jointly); Harriman

mined by

Ripley & Co., Inc.; Equitable Securities Corp.; W. C.
Langley & Co. and The First Boston Corp. (jointly);
Merrill Lynch, Pierce,

Fenner & Smith; Kidder, Peabody

White, Weld & Co. (jointly). Bids—Expected
be received in the latter part of March or the early

& Co. and
to

part of April.

Newark, N. J. (1/23)
proposed offer¬

State Bank,

National

Jan. 13 stockholders voted to approve a

ing of about 80,000 shares of common stock to stock¬
holders of record about Jan. 23, 1958, on the basis of
one new share for each six shares than held; rights to

expire on Feb. 16. Price—$50 per share. Proceeds—To
increase capital and surplus. Underwriter—Clark, Dodge
&

Co., New York.

,

1

,

Equitable Life Assurance Co.
announced that the company plans an of¬

North American
Dec. 1 it

was

fering of 950,000 shares of capital stock. Price — $10 per
share.
Proceeds—To increase capital and surplus. Un¬
derwriter—John M. Tait & Associates, Cincinnati, Ohio.
North American Van Lines,

Inc.

20, James D. Edgett, President, announced com¬
pany plans early in 1959 to make a public offering of its
stock, and has applied to the Interstate Commerce Com¬
mission for authority to do so.
Northern

Gas

Illinois

Co.

sell in
including some
is a possibility
of a preferred stock issue and raising of some funds
through common stock financing, "perhaps in the form
of convertible debentures."
Proceeds—For capital ex¬
penditures. Underwriter—To be determined by com¬
petitive bidding. Probable bidders: Halsey, Stuart &
Co. Inc.; Ihe First Boston Corp.; Glore, Forgan & Co.;
Dec.

it

12

reported that the company will

was

1959 about

$35,000,000 of new securities,
bonds, in addition, there

first mortgage

Blyth & Co., Inc.

.

Northern Indiana Public

Service Co.
the company plans

sale
first mortgage
determined by
competitive bidding. Probable bidders: Halsey, Stuart
& Co. Inc.; Equitable Securities Corp.; Lehman Brothers
and Bear,
Stearns & Co. (jointly); Eastman Dillon,
Union Securities & Co.; The First Boston Corp.; White,
Weld & Co.; Dean Witter & Co.; Blyth & Co., Inc. and
Merrill Lynch, Pierce, Fenner & Smith (jointly); Harri¬
man Ripley & Co., Inc.
Bids—Expected to be received

Dec.

29

it

from

bonds

before

was

reported that

$25,000,000 to $30,000,000 of
1989. Underwriter — To be

due

April 1.

Northern

'

"...

States

Power Co.

-

(Minn.)

3, Allen S. King, President, announced that the
plans about the middle of 1959 to put out a
stock issue and possibly a $15,000,000 preferred
stock issue if there is a satisfactory market. Proceeds—
Dec.

Louisiana

Dec. 29 it

was

Power

&

Light Co.
reported that the company plans to issue

$7,500,000 of preferred stock (par $100). Under¬
writer—To be determined by competitive bidding. Prob¬

and sell

To repay

derwriter

bank loans and for construction program. Un¬
—
To be determined by competitive bidding.

Probable bidders

(1) For preferred

stock: Blyth & Co.,

Corp. (jointly); Lehman Broth¬
ers and Riter
& Co. (jointly); Merrill Lynch, Pierce,
Fenner & Smith; Harriman Ripley & Co., Inc. and East¬
man
Dillon, Union Securities & Co. (jointly); Kuhn,
Loeb & Co. (2) For common stock: Lehman Brothers
and Riter & Co. (jointly); The First Boston Corp., Blyth
& Co., Inc. and Kuhn, Loeb & Co. (jointly); White, Weld
& Co. and Glore, Forgan & Co. (jointly); Merrill Lynch,
Inc. and The First Boston

Pierce, Fenner & Smith.
Our River Electric Co.,
Dec. 22 it was

ton, Mass.
-

shares

common

com¬

stockholders
-shares held.

common

company

Laboratory for Electronics, Inc.
July 3, Henry W. Harding, President, announced that
the directors are currently considering refinancing $790,000 of outstanding notes ($658,750 held by a principal

iJan. 5 the trustees approved an offering iri early March
of 96,765 additional shares of common stock to common

*

Dec. 15 it

& Light Co.

Power

plans to issue and
Pro¬
Underwriter—To bo
determined by competitive bidding.
Probable bidders;
Halsey, Stuart & Co. Inc.; The First Boston Corp.; Glore,
Forgan & Co.; Harriman Ripley & Co. Inc.; White, Weld
& Co.; Blyth & Co.. Inc.; Equitable Securities Corp
Feb.

of

Price—$26 per share. Proceeds—To increase capi¬
tal and surplus. Underwriters—Rauscher, Pierce & Co.,
Inc. and First Southwest Co., both of Dallas, Texas.

& Co., and Goldman Sachs & Co. (jointly).

Kansas

sell

shares

additional

125,000

the basis of one new share for each 10

on

held.

of

Underwriter—To be determined
Halsey,
Merrill
Lynch, Pierce, Fenner & Smith
(jointly); Lehman
Brothers; Eastman Dillon, Union Securities & Co. and
Stone & Webster Securities Corp. (jointly); Glore, For¬

■cates,

of

Dallas, Texas.
to vote on authorizing

were

Nov.

(Empire of)

of approximately
be publicly offered on
the American market.
Proceeds — For public works
projects, etc. Financial Adviser—The First Boston Corp.,
New York. Offering—Expected early in February.
;

Jan.

stockholders

the

20

issuance

the

•

Illinois

mined by competitive bidding. Probable bidders:

;sell additional
—To

100,000 shares

For

Underw riter—None.

plus.

Heublein, Inc.

Aug. 25 it was reported that the company plans early
registration of 400,0(j0 shares of common stock; of which

1959.

Vice-President,
Finance, said this corporation may soon be.fn the mar¬
ket with a new equity type offering. ; Underwriter—
May be Lazard Freres & Co., New York...
v
13,

Smith, Salomon Bros. & Hutzler and Drexel & Co.
(jointly);, Eastman Dillon, Union Securities & Co.;
Equitable Securities Corp.; Kidder, Peabody & Co. and
White, Weld & Co. (jointly); Blyth & Co., Inc. Registra¬
tion—Planned for March 6.
Bids—Expected to be re¬
ceived on April 2.

Glore, Forgan & Co., New York.

,

★American Airlines, Inc.
Jan.

&

/

Mercantile National Bank,
Jan.

Co., Inc.

voting stock outstanding
following 10-for-l split was listed on the New York
Stock Exchange.
A large secondary offering has been
rumored.
Underwriters
May include: Blyth & Co.,
Inc.; Lehman Brothers and Smith, Barney & Co.
new

Halsey, Stuart & Co.-Inc.; White, Weld &
Co., Blyth & Co., Inc. and Shields & Co. (jointly); Mer¬
Pierce, Fenner & Smith, Kidder, Peabody &
Co. and Harriman Ripley & Co., Inc. (jointly); Salomon
Bros. & Hutzler, Eastman Dillon, Union Securities & Co.
and Equitable Securities Corp. (jointly); The First Bos¬
ton Corp. and Glore, Forgan & Co. (jointly). Bids—Ex¬
pected to be received sometime in April.
able bidders:

stock

(9/10)

75

rill Lynch,

per

Pierce, Fenner & Smith, Oklahoma City, Okla.

ing expenses. Office—Cheney Bldg., 139 North Virginia

front

Underwriter*

—May be The First Boston Corp.; Kidder, Peabody &
Co.; Merrill Lynch, Pierce, Fenner & Smith; and White.
Weld & Co., all of New York./

300,000 shares of- common

share). Proceeds—For min¬

per

(471)

Luxemburg

offer
of 1959. Under¬

reported that this company plans to

$10,000,000 of bonds 1n the early part
writers—The First Boston Corp. and

Kuhn, Loeb & Co.,,

both of New York.

.

Continued

on

page

/o

76

The Commercial and Financial Chronicle

(472)

*

Continued from page

Proceeds—For acquisitions.

75

Inc., New York.

Pacific National Bank of San Francisco

•

the

at

13

Dec. 10 it

rate

Jan. 14 it

Power &

ing to common stockholders of 207,852 shares of addi¬
tional common stock at the rate of one new share for
each 20 shares held about March

Planned for

•

^Puerto

Un¬

Proceeds—For construction program.

Rockland-Atlas National Bank of Boston,

it

it

11

call

150,000 shares of

common

sured

Mass.

13

The

it

high grade corporate bond

list

since

the

that

the

putting on a
Treasury's

the

turn

the

of

dissemination

Congress

raise the

on

that

$10,000,000 of this

common

stock

week

which the Government may offer
new bond issues.

reports

bid

as¬

acted

as

Steel

the

reception

Treasury's

million

priced

of

at

accorded

offering

21-year,

99, to

of

4%

yield

de¬

a

$750

bonds,

4.07%.

bonds

while

the

only $3.20 per
$1,000
lower,
indicating
rather
similar thinking on the part of
the competing groups.

Market
in

observers

that

report
the

and

traders

institutional

seasoned

and

interest

new

debt

for

total

a

of

$1.8 billion of the

And while there is

always
a recognized amount of
"padding"
•of such orders, it was considered
that the foregoing
total, 2.4 times
the

showing a tend¬
expand considerably at

to

ency

point.

offered,
consisted
over-whelmingly of
bona
fide
subscriptions.
that talk

of

a

move

to

raise

ury,

rather

than

make

move, would revert to

fjorrowing for

Again, it

is

the

some

such

in
is

that

year.

latest

The

hesita¬

of fixed income

the

the

in

a

continued

and
in

widening
yields

over

the part

technics

pyro¬

equity

spread

favor

of

in

market,
relative

bonds,

is

a

short-term

was

cideration became

a
pressing fac¬
tor, could be arranged by
offering
bonds at the
necessary "discount"
from parity. There would not be
anything novel in such procedure.

was

employed

the recent

been

four

pursued

in

the

of

case

percents and has

regularly

in

the

weekly sale of discount bills. '
Real Quick Mover

as

yet, but

have

the

into
as

rush to buy
observers note "they
any

money"

anytime

they

mortgage,

pipe line bonds, encountered brisk
when

that

issue




Based

was

on

the

volume

awarded

sale

the

Of

sale of the

the best since the turn of the
year
for underwriters and distributors

of

proceeds

the

from

bonds, $25,000,000
the prepayment
41/4% notes due June 1, 1959,

of

be

new

for

used

the balance will be, added

company's

to

capital

working

and will be available for construc¬

tion of

facilities, for reduction of

the amount of 3%%
issued

are

under

credit

agreement,

porate

notes, which
revolving
for other cor¬
a

purposes.

a

are

or

not refundable at

lower interest cost to the

com¬

pany prior to Jan. 1, 1964. Other¬
wise they are redeemable at reg¬
ular

redemption

prices ranging
104.50% to
100%, and at
sinking fund redemption price

from

beginning July 1, 1960. The

bonds

on

before

or

and Robert W. Baird &

ties

a

competitive bidding. Probable

Co.

Smith, Barney & Co.

(jointly); Equitable Securi¬

Corp. and Eastman Dillon, Union Securities & Co.

(jointly); White, Weld

Offer¬

& Co., Kidder, Peabody & Co.

Secondary Completed
A

share.
The

term

bank loans

working capital
greater
volume

required by a
of
commercial
business obtained during the past
year as a result of the transition
to

jet aircraft by the major air¬

of

about

$179

million

lines.

On Dec. 1, 1958, the com¬
had unfilled orders amount¬
ing to about $222,000,000 of which
about 65% represented orders for
components for commercial air¬

ponents

remainder for

military

for

com¬

aircraft.

assemblies

for

craft.

company

The

also

other

for

aircraft. Rohr owns its principal
plants located in Chula Vista and
Riverside,
Calif.;
an
assembly
plant near Auburn, Wash., and its

new

corporate offerings is on
with Consolidated Edison's

issue of

$59,778,600 of convertible
debentures "on rights," set to open
Tuesday, as the largest single item.
The

same

day Avco Manufac¬
turing Corp. has $15 million of de¬
bentures slated for
offering and
Central Illinois Public Service Co.
open

bonds.

bids for $12 million of

Also

on

Tuesday,

Trans¬

continental gas Pipe Line Corp.,
will market $35 million of bonds
and Central Hudson Gas &
Elec¬
tric Corp. has
350,000 shares of

to

other

companies and municipalities and
gas

districts, and directly to

tain industrial

is

also

users.

engaged

in

cer¬

facilities

in

Los

explora¬

tion for and development and pro¬
duction of gas and oil.
For

the

31,

12

000

and

fiscal

months

ended

Oct.

revenues

1958,

net

sales

of

the

net income

com¬

to

With La Hue Inv.
ST.

PAUL,

Burke

is

now

Minn.—Ralph
affiliated

Hue Investment

with

B.
La

Co., Pioneer En-

dicott Arcade.

Joins Paine, Webber
(Special to The Financial Chronicle)

MINNEAPOLIS, Minn. —Frank
W. McDermott is

now

with

Paine,

Webber, Jackson & Curtis, Pills-

bury Building.

With Jaclyn Oertle

ended July 31, 1957.

LOUIS,

Clugston

has

Mo.—Donald

rejoined

$12,-

Midwest

Clugston

000 and

Frank

N.

of

the

Stock

has

L.

Dempsey-

Exchanges.

Mr.

recently been with

poria, Kans.

&

Securities,

7713a Brookline Terrace.

J. C. Rahel Adds

and

Warren

joined the staff of Jaclyn

Oertle Investment

York

New

LOUIS, Mo.—James B. Bi-

ondo has

Tegeler & Co., 1000 Locust Street,

117,000, compared with $101,151,-

$11,269,000 for the calen¬

Ex¬

previously

(Special to The Financial Chronicle)

of $3,760,000

(Special to The Financial Chronicle)

394,000

income

Stock

was

with Ryan, Sutherland & Co.

ST.

members

dar year 1957.

$4,022,000

Rejoins Dempsey-Tegeler

$99,-

net

Midwest

(Special to Tub financial Chronicle)

of the company amounted to

and

and

changes. Mr. Howe

ended

year

amounted to $147,538,000

for the year

ST.

31, 1958, total operating

Kenower, MaeArthur & Co. of De¬
troit, Mich., members of the De¬

An¬

The company

the

Ohio. — Richard
T.
Howe has become associated with

geles. Several other properties are

pared with net sales of $115,766,-

wholesale

(Special to The Financial Chronicle)

TOLEDO,

leased.

the

;

With Kenower, MacArthur

manu¬

parts

and net income to

at

shire Street.

multi-engine,

various

warehouse

Mass. — Barbara A.
joined
the
staff
of
Weld & Co., Ill Devon¬

has

White,

jet,
turbo-prop and piston engine air¬
factures

White, Weld

BOSTON,
Cook

troit

Principal products of the com¬
pany are power package or pod

state transmission and sale of nat¬
gas,

Joins

Smelting

(Special to The financial Chronicle)

pany

craft and the

it is understood,

proceeds,

increase

to

and

ural

total

The

will go to the American
& Refining Co.

ceeds of the sale to reduce short-

company

the inter¬

.

West Coast manufacturing
intends to use the pro¬

July

for

secondary offering of 225,973
common stock
(par $5)
Corp. was made
on
Jan.
21
by Merrill Lynch,
Pierce, Fenner & Smith, Inc. The
offering was quickly completed,
ing was quickly completed.
of Cerro de Pasco

concern

pipeline

system

April 15. Regis¬

on

9.

shares of

The First Boston Corp. and Les¬
ter, Ryons & Co. are joint man¬
agers of the group that is offer¬
ing publicly today (Jan. 22) an
issue of 300,000 shares of Rohr
Aircraft
Corporation common
stock, par value $1, at $22.50 per-

The company owns and operates
a

(jointly); The First Boston

Cerro de Pasco Corp.

Ryons Group Offers

During

maturity.

securities.

new

tap,

bid of 99.11%.

on a

sinking fund will retire all of the

looming for the
period, next week promises to be

A

net

at competitive

new

corporate issues

of

the issue

Jan. 20

on

of par
of

Gas

pipe line sink¬
ing fund bonds, 4%% series due
1979, at 100%. The group was

a

Good Week Ahead

will

Southern Natural Gas Co.'s
$35
million of 20-year, first

demand

by

bidders: Halsey, Stuart & Co. Inc.;

First Boston-Lester

offered

000,000 of Southern Natural

The bonds

True, this rising interest on the
part of major investors has not
blossomed

which

publicly yesterday (Jan. 21) $35,-

weighty factor.

a

time ahead.

underwriters

the

Treas¬

noted, the matter
of increased
yield, if such a con-

It

of

they I have

ceiling on such interest rates is get ready.
jyremature to say the least. Con¬
census seems to be that the

$14,000,000 first mortgage bonds. Underwriter

determined

be

(4/15)

of

Blyth & Co., Inc., and Kidder,
Peabody & Co. headed a group

and

securities

million

Natural Gas Bonds

interests, it is argued, are
scanning things more closely than

on

$7

plus

Blyth-Kidder, Peabody
Group Offers Southern

amount

Feeling in the market place

was

Rohr Aircraft Stock

will
Such

tion

bonds,

Co. first mortgage

Institutional Interests

assumption

Prospective buyers placed orders
Uonds.

it

tration—Planned for March

Northwest Natural Gas Co. bonds.

a

was

this

considered

was

reported that the company contemplates

—To

time.

some

common slated for
offering. Wed¬
nesday brings $50 million Inland

group paid the
price of 99.11 for the

a

coupon

of

good

Power & Light Co.

12

Corp. Bids—Expected to be received

issue markets is

what

it Wisconsin
Jan.

offering and the rest will consist of first

ing—Not expected for

the

$15,000,000 of first mortgage bonds.
Underwriter—To be determined by competitive bidding.
Probable bidders: Halsey, Stuart & Co. Inc.; Lehman
Brothers and Eastman Dillon, Union Securities & Co.
(jointly); The First Boston Corp. and Harriman Ripley
& Co. Inc. (jointly); Kidder, Peabody & Co. and White,
Weld & Co. (jointly).
Bids—Expected to be received
some time in May.
•

Co.

will be raised via

reported the company contemplates

was

derwriter—Dillon, Read & Co., Inc., New York.

issues,

emanating from
<€lie Capital developed in the wake
cidedly

it

29

issue and sale of about

Corp.

new capital

June 2.

on

and Salomon Bros. & Hutzler

reports

on

Such

Dec.

reported that the company has filed an
application with the Federal Power Commission cover¬
ing $40,000,000 of additional financing.
It is believed

investor buying.

second

be asked to
interest rates

may

ceiling

of

be received

it West Penn Power Co.

was

successful

4%%

€tnd

(1/27)

company plans early
common stock via ail

the

utility

to

company

than

the

Gas Transmission

quick closing of the books.

a

recent
spur

show

that

announced

was

yield, plus the
fact that the maturity was con¬
siderably shorter than that of most

Uetter

reported

was

the sale of
Texas

Jan.

inquiries

reported

Presumably,

been

Virginia Electric & Power Co. (6/2)
5 it was reported that the company plans the sale
from $20,000,000 to $25,000,000 of additional common
stock.
Proceeds—For
construction program.
Under¬
writer—To be determined by competitive bidding. Prob¬
able bidders: Merrill Lynch, Pierce, Fenner & Smith;
Stone & Webster Securities Corp.
Bids—Expected to

York.

plans the issu¬
stock (par $5).

company

record

of

increase capital and surplus.

mortgage bonds. Proceeds—For expansion program. Un¬

Dealers

has

stockholders

its

to

of

for

placed on the market, at par, to
yield 4.75%.

market

offered

—

Proceeds—To

on

the sale of bonds, debentures and
preferred
Proceeds—To refund $30,000,000 of outstanding
bank loans, and the balance will be used for
capital ex¬
penditures. Underwriter—Dillon, Read & Co. Inc., New

New York.

The

Bank

15, 1959 the right to subscribe for 10,000 additional
shares of capital stock (par $25) at the rate of one new
share for each five shares held. Price
$35 per share.

stock).

40,000 shares of
capital stock (par $10) on the basis of one new share
for each 6V2 shares held; rights to expire on Feb. 4,
1959. Price—$38 per share. Proceeds—To increase capi¬
tal and surplus. Underwriter — The First Boston Corp.,

and sale of

the

15

Jan.

by W. Hargrove, Vice-Presi¬
dent, that the corporation plans to raise about $90,000,000 through the sale of new securities (tentative plans

the right to subscribe for an additional

ance

Jan.

Jan.

Texas Eastern Transmission

/Jan. 21 stockholders of record Jan. 20, 1959 were given

Ryder System, Inc.
Jan. 12 it was reported that the

13

Dec.

announced that sale of

$20,000,000 public
improvement bonds dated Jan. 1, 1959 and due annually
from July 1, 1960 to July 1, 1979, inclusive. Underwriter
—To be determined by competitive bidding. Probable
bidders may include First National City Bank of New
York; J. P. Morgan & Co., Incorporated. Bids—To be
received up to 11 a.m. (EST) on Jan. 28.
9

Bids—Expected to be received

Technology Instrument Corp.

(1/28)

(Commonwealth of)

Rico
was

May 1.

Co., New York.

it Uptown National Bank of Chicago

registration of 130,000 shares of
amendment to an earlier registration statement. Under¬
writer—Shearson, Hammill & Co. and S. D. Fuller &
Co., both of New York.
'

derwriter—May be Allen & Co., New York.

Jan. 15 it

&

are

Jan.

was

stock.

by

Halsey, Stuart & Co. Inc.; Salomon Bros. & Hutzler.

March 3.

reported that the directors will meet on
Jan. 27 to discuss the issuance of 50,000 shares of pre¬

ferred

bonds.
Underwriter—To
bidding.
Probable bid¬
mortgage

expected to be received by this company up to
noon
(EST) on Feb. 18 for the purchase from it of $7,125,000 equipment trust certificates. Probable bidders:

Public Service Co. of New Mexico

Jan. 12 it

first

program.

^ Southern Pacific Co. (2/18)
Bids

Probable bidders: Lehman Brothers, East¬
man Dillon, Union
Securities & Co., Bear, Stearns &
Co. and Dean Witter & Co. (jointly); Ladenburg, Thalmann
& Co.; Kidder, Peabody & Co.
Bids—Expected
on

30-year

of

construction

3; rights to expire on

tive bidding.

to be received

24 it was reported that the company plans early
registration of about 250,000 to 300,000 shares of common
stock. Price—To be supplied by amendment. Proceeds
—To selling stockholders. Underwriter—Smith, Barney

(5/28)

May 28.

Underwriters—To be determined by competi¬

March 25;

Generating Co.

competitive
ders: Halsey, Stuart & Co. Inc.; Eastman Dillon, Union
Securities & Co. and Equitable Securities Corp. (jointly);
Merrill Lynch, Pierce, Fenner & Smith; Kidder, Peabody
& Co. and White, Weld & Co. (jointly).
Registration—

reported tnat the company plans an offer¬

was

Nov.

announced that the company plans to issue

determined

be

(3/3)

Light Co.

$25,000,000

sell

Proceeds—For

Price—$42 per share.
Underwriters—Blyth & Co., Inc. and Elworthy & Co.,
both of San Francisco, Calif.
Jheld; rights will expire on Feb. 3.

Pacific

was

and

(par $20) to stockholders of record Jan.
of one new share for each three shares

stock

common

Thursday, January 22, 1959

.

Thomas & Betts Co.

;

Southern Electric

bank offered 74,511 additional! share of new

Jan. 14 the

Underwriter—Blyth & Co.,

■.

..

Co.

of

Em¬

(Special to The Financial Chronicle)

OMAHA, Neb.—Orville V. Neilsen

has been added to the staff of

J. Cliff Rahel and

First

National

Company, Inc.,

Bank

Building.

Number 5814

189

Volume

.

.

.

The Commercial and Financial Chronicle

The following statistical tabulations

Indications of Current

latest week

Business Activity

week
Latest

IRON AND STEEL INSTITUTE:

AMERICAN
Indicated

Week

(per cent capacity)

operations

Steel

(473)

-Jan.

$75.8

Previous
Week

*74.6

or

month available.

or

month ended
Month

on

Steel

ingots

that date, or, in

(net tons)

castings

and

—Jan.

Ago
68.2

(bbls.

55.4

BUSINESS

Distillate

output (bbls.)_
fuel oil output

Residual

fuel

Kerosene

(bbls.)

Kerosene

8,256,000

7.096,654
7,788,000

Jan.

28,689,000

29,714,000

28.240,000

Jan.

3,102,000

14,532,000

3,080,000
14,593,000

2,698,000
13,651,000

7,549,000

7,056,000

7,011,000

*186,482,000

198,738,000

25,363,000

26,057,000

119,107,000

126,056,000

174,706.000
29,647,000
148,087,000

59,991,000

60,525,000

62,816,000

27,261,000

550,090
476,381

467,699
11 +! 435,784

U.

569,807

532,274

490,356

15

$301,583,000

$259,989,000

$291,813,000

15

—Jan.

125,058,000

85,389,000

109,497,000

176,525.000
128,415,000

174,600,000
144,106,000

182,316,000
125,759,000

48,110,000

30,494,000

56,557,000

34,707,000

-Jan. 15

Bituminous

S. BUREAU OF

(U.

COAL OUTPUT

coal

and

lignite

Jan. 10

8.145,000

*7,015,000

9.025,000

10

546,000

447,000

507,000

506,000

AVERAGE

—

Electric output (in 000 k\vh.)__
BRADSTREET,

INC.

Jan.
INDUSTRIAL)

(COMMERCIAL AND

FAILURES

—

__

DUN A
.—Jan.

•■4./.Z.:„

no

17

13.324,000

13,554,000

13.534,000

12.400,000

294

251

321

Pig iron

6.196c

6.196c

13

$66.41

$66.41

$66.41

$66.42

13

$40.50

$40.17

$39.83

(E.

METAL PRICES

Jan.
Jan.

ton)

Domestic

at
at

Louis)

(St.

tZinc (delivered)

14

28.600c

28.600c.

28.550c

Jan.
Jan.
Ian.
Jan.
Jan.

—

at

14

28.100c

27.125c

27.025c

Straits

14

13.000c

13.000c

13.000c

14

12.800C

12.800c

12.800c

12.800c

14

12.000c

12.000c

12.000c

10.500c

14

11.500c

11.500c

11.500c

(New

14

24.700c

24.700c

24.700c

26.000c

14

98.875c

99.125c

99.000c

92.625c

—Jan.

20

85.04

85.52

86.52

Average

Bonds

corporate

20

90.06

90.20

90.28

95.62

94.41

94.56

94.86

MOODY'S

P

9,608,000

*6,869,000

6,953,000

$86.58

$82.74

95.65

93.90

88.93

78.01

77.22

74.88

-.40.2

.39.9

39.4

40.3

39.7

39.6

39.4

$2.19

$2.17

2.35

2.33

2.24

1.87

___

1.87

1.83

$244,400,000

$233,100,000

$248,800,000

102.6
1

160.7

All

99.52

89.92

96.54

Nondurable goods

20

83.79

84.04

84.17

84.81

20

88.67

88.40

88.54

92.06

89.64

89.92

90.34

96.85

91.91

92.20

92.64

98.09

4.41

4.40

4.11

4.10

4.08

3.57

% 3.78

4.38

~

.

_________

goods

" : V

—

39.0

Hourly earnings—
All

manui'actiu-ixig.^^1(_„Av_i.„_____....___Z_

Durable

goods
Nondurable goods
INSURANCE—BENEFIT

PAYMENTS

POLICYHOLDERS— INSTITUTE

3.00

Ian, 20

Jan

.

;,
—

manufacturing

93.52

.Jan, 20

OF

Hours—

89.78

3.76

DEPT.

S.

r

92.79

,

U.

—

goods

Nondurable goods

89.92

3.88

HOURS—WEEKLY

LABOR—Month of December:

92.79

3,93

—

:

AND

ESTIMATE

Durable

20

_

goods

EARNINGS

Durable

DAILY AVERAGES:

U. S. Government Bonds
Average corporate

16,561,000

*8,673,000

5,372,000

Avge.—lOO)—

Average=100)—

Weekly earnings—
All manufacturing

LIFE

YIELD

*15,542,000

of

;

goods

20

Group

Group

BOND

*152.2

9,872

of

20

J an.
Jan.

Group

Utilities

*94.8

$88.04

(1947-49

(1947-49

number

20

Public

7,322,000

40.7

indexes

AVERAGE

102.96

Baa~IlI_I——II—I
Railroad

$12,694,000

*6,431,000
*5,297,000

7,723

DEPT.

;

__

20

Industrials

*$11,728,000

6,786.000

S.

SERIES—Month

manufacturing

FACTORY

MOODY'S BOND PRICES DAILY AVERAGES:
U. S. Government

2,400

157.2

__

_

goods

Nondurable

94.15

at

York)

2,507

8,911,000

PAYROLLS—U.

indexes

Durable

10.000c

Jan.
Jan.

at

(primary pig. 99%) at

tin

4,147

15,697,000

:

_

manufacturing

All

21.700c

13.000c

-Jan.

(East St. Louis)

Aluminum

All

24.575c

20

Zinc

3,325

4,191

96.1

;

__

employees in manufac¬
turing industries—

Jan.

Export refinery at
(New York)

3,414

5,216,000

_

manufacturing

Payroll

...

at

refinery

goods

Estimated

M. J. QUOTATIONS):

&

Electrolytic copper—

All

$33.17

(per gross ton)

Scrap steel (per gross

3,499

6,671,000

loans

manufacturing (production workers)

Nondurable

5.967c

6.196c

2,095

10,112

4,297

loans

November:
All

260

—Jan. 13

steel

8,289

2,128
8,349

10,338

_

_■

LABOR—REVISED

Durable
15

8,411

$11,887,000

_____

_______

EMPLOYMENT AND
OF

15,459

8,528

2,542

goods

__

payment

Employment

(per lb.)

Finished

Lead

293

105

COMPOSITE PRICES:

AGE

Lead

121

ELECTRIC INSTITUTE:

EDISON

IRON

10

33,566

14,164

credit

term

__Z_I

modernization

Service credit

Jan.

100

$43,438

33,052

SERIES—Esti¬

Charge accounts

SALES INDEX—FEDERAL RESERVE

STORE

SYSTEM—1947-49

,

Single

$43,164

RE¬

29:

__

Personal loans

8,790,000

52,350

2,146

FEDERAL

Mcninstalment credit

(tons)

504,785

105,923

8,386

THE

credit-

and

575,618

14,066

_:

_

intermediate

consumer

Repairs

MINES):

Pennsylvania anthracite (tons)
DEPARTMENT

Other

80,115,000

557,135

720,340

33,126

OF

of Nov.

Automobile

114,822,000

Jan. 15

municipal—

and

Instalment

105,118,000

-Jan. 15

construction

State

$219,940,000
'

409,765

681,541

OUTSTANDING—BOARD

and

as

$966,900

430,267

$43,464

__

SYSTEM—REVISED
short

$1,111,808

612,806

846,353

municipal

GOVERNORS

mated

$91,100

$1,459,159
:

—

—

CREDIT

SERVE

$85,000

omitted):

construction

in millions

construction

Public

$84,800
of

construction

and

12,800
24,200

EN¬

—

Month

—

Federal

OF

$54,100

12,100
23,700

126,013

(000's

S.

CONSTRUCTION

NEWS-RECORD

construction

State

s$49,300

23,500

Total consumer credit

construction

s.

Private

U.

Public

ENGINEERING

NEWS-RECORD:
Total

$49,300

,

Private

141,349,000

588,847

Ago

Oct.

_

ENGINEERING

CONSUMER

Jan.

—

of

12,100

December

58,257,000

-Jan.
Jan.
Jan.

CONSTRUCTION

Month

—

Year

Month

COM-

__

,

GINEERING
Total

freight received from connections (no. of cars)—Jan.

ENGINEERING

CIVIL

7,705,000

190,024,000

A8SOCLATION OF AMERICAN RAILROADS:
Revenue freight loaded (number of cars)
Revenue

SERIES

OF

Total

13,189,000

Jan.

at

DEPT.

-

6,849,985

7,772,000
26,981,000
2,524,000

terminals, in transit,.in pipelines(bbls.) at
Jan.

Distillate fuel oil (bbls.) at
Residual fuel oil (bbls.) at

CIVIL

7,122,335

Jan.

-

unfinished gasoline

and

NEW

Retail

7,051,835
118,245,000

of that date;]

Previous

(Millions of dollars):

1,496,000

1,840,000

-Jan.

(bbls.)
(bbls.)

output

oil

Stocks at refineries, bulk
Finished

INVENTORIES

Wholesale

—Jan.

;—

to

runs

*2, 111, 000

of

stills—daily average (bbls.)
Gasoline output (bbls.)—.——
Crude

§2,147,000

are as

Month

Ago

Manufacturing
average

of quotations,

cases

either for the

are

Latest

MERGE

gallons each)

42

Dates shown in first column

Year

Equivalent to—
AMERICAN PETROLEUM INSTITUTE:
Crude oil and condensate output—daily

production and other figures for tkt

cover

$2.10

>

TO

LIFE

OF

INSURANCE—Month of October:

4.03

Death

benefits

Matured

.

endowments

Aa

.Jan, 20

4.22

4.22

4.17

60,400,000

57,400,000

.Jan, 20

4.42

4.43

4.42

3.97

Disability payments

A

10,200,000

10.400,000

64,000,000
10.200,000

Jan, 20

4.88

4.86

4.85

4.80

Annuity

53,600,000

47,600,000

47,600,000

120,200,000

119,000,000

118,300,000

105,200,000

110,300,000

98,200,000

$594,000,000

$577,800,000

$587,100,000

$4,021

Baa

.

Railroad
Public

Industrials

4.51

4.53

4.52

4.27

Surrender values

20

4.44

4.42

4.39

3.95

Policy

4.28

4.26

4.23

3.87

393.0

392.9

§264,368
§275,279

—Jan.
Jan.

Group

Group

20

385.7

384.0

Jan.

10

++316,150

**365,380

t+275,370

Jan.

10

t+303,880

**320,797

t+309,537
+494

LIFE

Production

(tons)

Percentage

++78

++416,078

**405,256

%+403,401

§402,939

Jan. 16

110.57

110.38

110.73

REPORTER PRICE INDEX—

AVERAGE

=

100

TRANSACTIONS

FOR

ACCOUNT

OF

1,431,270

Dec. 27

226,040

2,785,000
473,130

2,628,030

Other

Total

2,195,750

2,130,730

932,940

562,100

572.060

294,020

14,000

40,400

45,400

24,400

211,240

500,160

539,970

194,650

225,240

540,560

585,370

219,050

413,200

902,500

785,110

81,600

191,780

134,410

460,164
46,590

361,660

915,514

806,721

335,922

Louis (per pound
prompt (per long ton)
1+Three months, London (per long ton)_
Zinc
(per pound)—East St. Louis
§§Zinc, prime Western, delivered (per pound)
t+Zinc, London, prompt (per long ton)
t+Zinc, London, three months (per long ton)

443,260

1,107,294

941,131

382,512

Silver

Common, New York

27

2,052,840

4,249,600

3,985,200

2,050,394

321,640

705,310

674,090

265,060

1,717,950
2,039,590

3,611,424
4,316,734

3,477,421
4.151,511

1,463,512
1,728,572

SPECIALISTS

AND

Odd-lot

sales by dealers
Number of Bhares

ON

EXCHANGE

N.

Y.

Tin,

Dec. 27

884,168

1,832,249

$107,754,083

1,517,823
$72,439,196

1,069,228

$39,504,282

1,821,340

1,526.476

1,127,326

Customers'

short

sales

■

Dec. 27

4,279

9,354

Customers'

other

sales

■

Dec. 27

861,764

1,811,986

1,118,409

-Dec. 27

$44,494,109

$93,735,024

11,152
1,515,324
$71,988,519

Other
Round-lot

.Dec. 27

sales.

.Dec. 27

sales

866.043

8,917

285,840

596,790

347,330

-Dec. 27

285^840

596/790

508^010

.Dec. 27

shares

287,725

618,110

464,340

round-lot

**

RECT

AND

U.

S.

380,430

871,810

873,990

367,890

Dec. 27

8,939,200

19,203,650

17,090,470

10,021,700

LABOR

—

9,319,630

19,675,460

17,964,460

10,389,590

All

Farm

.

Jan.13

119.4

*119.3

119.0

Y18.7

.Jan. 13

AH commodities other than farm and foods.

*91.6

90.0

108.4

108.0

108.9

103.2

102.1

102.0

127.3

*127.3

127.0

3§Week

1, 1958, as against Jan.

endfd

Jan.

11,

1958.




Uncorrected

figure.

36.590c
33.000c

29.000c
29.500c

33.500c

$55,864

$84,000

$1.45000

$1.70000

$1.45000

IN

$1.45000

$1.45000

$1.70000

$1.45000

$1.45000

$1.70000

$2.00000

$2.00000

$2.00000

$26,800
$24,700

35.250c

35.250c

74.000c

74.000C

$2.25

$2.25

$28,100
$26,000
\

35.250C

DI¬

SECURITIES

of November:

$67,151,850
$55,143,500

4,961,203

$283,167,033
6,524,998

$275,002,145
4,606,162

$278,069,998
2.689%

DIRECT

$17,347,000

$283,031,201

DEBT

$276,642,035
2.679%

$270,395,983
2.889%

AND

funds

balance

WHEAT

rate

PRODUCTION—CROP

RE¬

PORTING BOARD

CULTURE—As

of

U.

S.

Dec.

1

DEPT.

OF

AGRI¬

(bushels)

•Revised figure. tAverage based on' the

of Jan.

32.590c

126.0

^Includes 981,000 barrels of foreign crude runs.
sBased on new annual capacity of 140,742,570 \ tons
1, 1957 basis of 133,459,150 tons.
tNumber of orders not reported since introduction of
Monthly Investment Plan. tPrime Western Zinc sold on deliv ered basis at centers where freight from East St. Louis exceeds
one-half cent a pound.
**Eleven days ended Dec. 31, 1958.
++Ten days ended Jan. 10, 1959. ttWeek ended Dec. 13, 1958.
•Revised figure.

as

$35,000

$226,957

100.7

.Jan.13

WINTER

93.6

108.9

.Jan.13

foods

Meats

91.5

.Jan. 13

products

Processed

89.359c

99.022c

$35,000
$227,045

$24,700
—

„

GROSS

Computed annual

commodities

78.173d

$2.80261

$52,000

OF

Commodity Group—

90.368c

77.419d

$2.80553

29.500c

As of Dec. 31

General

Dec. 27

£67.063

90.125c

GUARANTEED—(000's omitted):

Dec. 27

U. 8. DEPT.

£72.803

.___

STATES

sales.

—

£71.253

74.000c

GUARANTEED

A,—Month

sales.

NEW SERIES
(1947-40 = 100):

10.500c
£67.527

29.000c

primary pig

purchases

UNITED

PRICES,

10.000O

11.367c
11.867c
£75.275

32.590c

(per pound)

sales

Net

(SHARES):

sales

11.500c
12.000c

£74.342

$35,000

Bismuth (per pound)

Other

Total

£83.327

$220,182

'

Short

WHOLESALE

£75.838

$2.25

grade

Nickel

Net

sales—

£72.327

98.976c

_

TREASURY MARKET TRANSACTIONS

ROUND-LOT STOCK SALES ON THE N. Y. STOCK
ROUND-LOT STOCK TRANSACTIONS

FOR ACCOUNT OF MEMBERS

99%

Magnesium ingot

323,610

EXCHANGE AND
Total

Straits

York

Aluminum,

OF

TOTAL

13.300c
£83.167

$26,800

347]330

purchases by dealers—
of

Nov/

tCadmium, refined (per pound)
(per pound)
§ Cadmium (per pound)
Cobalt, 97% grade (per pound—ounce ton)—
Aluminum, 99% grade ingot weighted average

$38,952,023

508,010

13.500c

12.800c

£75.584

76.167d

tCadmium

-Dec. 27

sales

Number

aa.oooc

12.800c

£72.202

$2.80380

(per pound), bum Laredc
Antimony (per pound), boxed Laredo
Platinum, refined (per ounce)

Round-lot sales by dealers—

shares—Total

£191.887

89.935c

ounce)

(per

Antimony

(customers' purchases)—+

value

New York

Gold (per ounce, U. S. price)
Quicksilver (per flask of 76 pounds)
1 Antimony, New York, boxed

STOCK

$47,440,763

of

£236.588

and Sterling Exchange—

Silver, London (per ounce)-.
Sterling Exchange
(check)

COMMISSION:

Odd-lot purchases by dealers (customers' sales)Number of orders—Customers' total sales

(per pound)

Common, East St.

ft London,

Silver,

Dec.

SECURITIES

23.109c

£187.929

13.000c

208,370

—Dec. 27

1

—

26.339c

29.476c
£242.975

£220.732

1,127,010

transactions for account of members—

DEALERS

28.665c

27.041c

Dec. 27

sales

2o.5o3c

£220.994

Dec. 27

EXCHANGE

Short

!_

2,625,010

■TOCK TRANSACTIONS FOR ODD-LOT ACCOUNT OF ODD-

-

!.

refinery (per pound)
Export refinery (per pound)
+ 1 London, prompt (per long ton)
t(Three months, London (per long ton)

2,668,880

27

Number

j

;

i

i^mestic

194,070

1,145,050
1,371,090

27

Dollar

QUOTATIONS)—

Dec. 27

purchases

LOT

(E. A M. J.

Dec. 27

round-lot

Short

$6,126

Initiated off the floor—

sales

sales.

Total

-

$q,056

Total

Dec. 27

Other sales
Total
.

1,538

Dec. 27

sales

purchases

Short

567

666

Dec. 27

-

sales

Total

557

759

Dec. 27

—

sales

transactions

Other

$3,833

579

Group

Lead—

purchases

Total

$4,166

Industrial

1,296,210

494,280

Other transactions initiated on the floor—
Short

Oct.:

of

1'

Ordinary

Dec. 27

i

sales

Total

INSTITUTE

Copper—

—Dec. 27
27

Total

—

D°"«mber:

BERS, EXCEPT ODD-LOT DEALERS AND SPECIALISTS:
Transactions of specialists in stocks in which registered—

>.

PURCHASES

INSURANCE —Month

METAL PRICES

MEM¬

-Total purchases
Short sales

LIFE

(000.000's omitted):

108.44

at end of period

(tons)

OIL, PAINT AND DRUG

ROUND-LOT

10
10

Jan.
Jan.

activity

of

Unfilled orders

§88

**55

_.

INSURANCE

OF

(tons)

_

dividends

Total

PAPERBOARD ASSOCIATION:

Orders received

1949

20

Jan.

MOODY'S COMMODITY INDEX
NATIONAL

payments

.Jan, 20

Group.

Utilities

;

957,369,000

1,179,924,000

producers' quotation. tBased on

the average

producers' and platers quotations.
§ Average of quotation on special shares to
Domestic five tons or more but less than carload lot boxed. §§Delivered where
freight from East St. Louis exceeds 0.5c.
**F.o.b. Fort Colburne TJ. S. duty included.
t+Average of daily mean and bid and ask quotation at morning session of London
Metal Exchange.
$ilncrease all stocks.

of

tho

plater.

78

The Commercial and Financial Chronicle

(474)

of

Joins F. I. du Pont
(Special to The Financial Chronicle)

ican

States

was

By ROBERT R. RICH

Com¬
-

pany.

Spencer Trask Adds
Special to The Financial Chronicle)

i

by

formerly with

Investment

One William Assets

additions

New

Rise 25% in First

BOSTON, Mass.—Karl A. Grace
been added to the staff of

the

during

Seven Months

Street.

.

-

EATON & HOWARD

~anb

feUed'

*0<

\n-

cU^e

due

-b\e

Dec. 31, 1958.
the balance, $24,235,000 was
to net purchases of additional

shares.
stock

Common

:o^e

St 0

c/cs

£rOftth

bim on

f 0/

which

or

;

EATON & HOWARD, Incorporated
1"
24 Federal St., Boston 10, Mass.

com¬

clared.

share,

The
was

share

able

was

in¬
de¬

first, 6V2 cents per
paid on Nov. 10. The
of

declared

record Jan.

cents

8

per

Jan. 8, pay¬

on

12.

share

12.9%

been

Feb. 9 to shareholders of

on

Per

the

$3,055,682

have

dividend

second

for

investment

two

dividends

come

income

totalled

months

from

Investment Dealer

net

asset

the

during

value

rose

months

seven

from

$11.56 to $13.05, not includ¬
ing the 6V2 cents dividend paid
Nov. 10.
On Sept. 30, net asset
value per share was $12.02.
:
Referring to the Fund's large
equity holdings at year end, Mr.

Interested
In

ATOMIC

Bethlenem
Steel
Corporation, Caterpillar Tractor
Company,
Champion
Paper
&
Fibre
Company,
Clark
Equip¬
ment
Company,
General
Tele¬
phone
Company,:
International
Business
Machines
Corporation,
quarter

were

National

Lincoln

Newmont

Stan d

and

stocks

more

than 75

companies

which

most

benefit

The

last

30

and

$4.2

held

antic¬

from

on

most

In the report, Lehman Brothers,

investment
adviser,
the
firm's
views
in
three major areas: 1. The Long-

the

Fund's

Term

Outlook

as:

Development Securities Co., Inc. Dept C
WASHINGTON 7, D. C.

pub¬

utilities, 11.1%, $30.8 million;
oil and gas, 10.7%, $29.5
million;
chemical industry, 8%, $22.25 mil¬
lion; steel, 8%, $22.12 million; of¬
fice equipment, 4.3%, $11.9 mil¬
lion; and pharmaceutical products,
4.2%, $11.6 million.
The five largest of the 131 indi¬
vidual

common

at market value

EITHER PROSPECTUS

International

stock investments
on

Dec. 31

Business

for

American

In¬

dustry, 2. Recent Business Con¬
ditions, and 3. Outlook for the
Months Immediately Ahead. The
firm
said, in these connections
that, "For the long-term we an¬
ticipate continued growth in busi¬

activity, coupled with a mod¬
erately rising price level. A num¬
ness

ber of factors should promote

expanding

for
the

prosperity
in

economy
r

-/.

•

•

an

the
years

were:

Machines

be the most realistic

estimate, the

present population of 175 million
should increase to 196 million by

1965, to 235 million in the ensuing

sumer

an

enormous

market

labor force
"Another

million

to 260

and

are

new

by

which

should

contribute to

eco¬

nomic

con¬

tinued

a
high rate of
growth is the likely

increase

ductivity. We

in

over-all

pro¬

entering a pe¬
riod during which, in our opin¬
ion, the combination of population
growth, the substantial public1 and
private experiditur.es related to it,
are

the continued advance in produc¬

Steel

there will be

Corporation, National Steel

tivity,

and

the
no

probability

Investors

|

J|
I

5|

Get the facts

ESTABLISHED 1925

that

prolonged period

ij Incorporated
l

which

on

a

49 and

the

1953-54. Another

Fall

of

reached

its low point.

1958

investing in

income.

a

of securities for current

A prospectus

the

economy

The action

together with the stability of con¬
sumers' personal income and ex¬
penditures
(which
declined
by
less

than

1%)

important in

were

stimulating* recovery.
This
strength of personal income and
spending

consumer

cent

perhaps,

was,

the outstanding feature

of the

re¬

recession-recovery period.

"Most economic indicators have

turned

now

have

we

upward.

reached

business

eral

We

believe

point in

a

activity

gen¬

least

at

equal to, if not in excess of, the
peak of 1957 and that further im¬
provement is indicated. In view
of the

prospective rise in business
activity and in view of the trend
of fbrofit margins,
we
look for¬
to

ward

increasing
corporate
In
our
opinion, it is

earnings.

probable that total corporate prof¬
its
by midyear 1959 will again
reach their

Initial Six Months
The

first

Lazard

annual

Fund,

report of The
reported that

Inc.

net

assets

risen

to

$135,218,-

257

by Dec. 31, 1958

as

compared

had

with the initial

paid in eapital of

$117,937,500
on
July
11,
1958.
Though in operation for a little
less than six

value per

months, the net asset

share had increased

$14.45

on

$13,875

Sept. 30, and the initial

July 11, 1958..

on

Net worth

on the 8,500,000 shares
outstanding increased 4.2% during
the period ending Sept.. 30, and
10.1% during the quarter ending
Dec. 31.
Unrealized portfolio ap¬
preciation amounted t^. $17,079,314.
■

$2.01

or

of

share.

per

about this series of Mutual Funds

seeking possible growth and income through in¬
industry.

pre-recession rate."

distributed

in the form

dend

cents

of

Jan.

12

BOND SERIES

investment dealer.

UTILITIES SERIES

INCOME SERIES

Boston, Mass.


f


divi¬

a

payable

cash

Minneapolis

the

liquid

or

remainder

in

short-term obliga¬

tions.
With

37.2%

an

resulting
chases

from

equity position,
additional
pur¬

with market ap¬
preciation,
the
fund's
officers
said, "We believe that we have
coupled

attained

appropriately

an

position."

Largest Commitments and Recent
Investments

three

The

Income Dividends

mitments

Georgia

According to present plans, Im¬
perial Growth Fund, organized in
Minneapolis on Jan. 12, will be
only United
States
mutual
i'pnd which pays mo income divi¬
the

dends.

The objective of the Fund

will be

entirely long-term growth.

largest

of

the

equity
fund

com¬

in

are

Pacific

Corp., Royal
Dutch
Petroleum Company, and
American
Telephone and Tele*?,
graph Co. Aggregate market value
of these holdings is
approximately
$15,600,000.
-v;->:•■■■-!i
The

—

fund

has

made

commit¬

ments in six railroad stocks. These

The Fund's portfolio will, how¬
include a limited number of
income-paying stocks to help pay
ever,

administrative

the

of

expenses

Fund.
,

Salyards Hofmeister

President of the

new

was

organizational meeting
Other officers

are

elected

Fund at the

Jan. 12.

on

A. M.

Sheldon,

are—Atchison, Topeka & .Sante
Railway Company, Denver &

Fe

Rio

Sheldon

Hofmeister; Bradley C. Bow¬
II, investment
counselor,
Minneapolis; Donald S. Childs, Jr.,
Rochester, Minn., physician; Rich¬
ard H. Donaldson, Vice President,
Donaldson -Co.,
Inc.," St.
Paul;
Philip- S. Duff, Sr.,. Secretary-and

Railroad

Company, Southern Railway Com¬
and Union Pacific Railroad
Company. It was pointed out that
while railroads

constitute
the

in

as

whole do not

a

growth industry with¬

a

railroad

individual

field,

companies

there

are

possessing

desirable characteristics

same

sought among industrial equities.
Three

and

man,

Western

pany

the

Bedessem, Treasurer.- ,
Directors are Messrs.

director

Grande

Company, Illinois Central Railload Company, Southern Pacific

additional

investments

mentioned

by the officers of

fund

Armour and

were

the

Company,

Bestwall

Gypsum Company, and
Philips Incandescent Lamp Works,
a
-

Dutch corporation.
The fund emphasis on common

stock

commitments,

the

fixed

rate

Minneapolis Grain"Exchange; Collis M. Hardenbergh, Minneapolis
architect; William D. Naffziger,
management consultant for Gam-

letter

to

ble-Skogmo,

will show

land

of

Co.

Archer-Daniels-Mid¬

and

President

Inc.;
Cedar

of

Vernon
P.
Falls,
Iowa

Hofmeister,.

of

and

Westlie

Minneapolis

will

the

Sheldon,
offi¬

are

Associates,

administer

and

man¬

Fund. Minneapolis Asso¬

which

has

representatives in

more

than

60

Minnesota,

Iowa and the
ages

Dakotas, also man¬
Fund, the first
incorporated in Min¬

Minnesota

nesota.
mitted

$250,000

by

has

charter

been

than

capital
current

yield with

that both

the objective

value

asset

and income

rising trend.

a

Common

Stock

Reflect

1

Commitments

Confidence

;

in

Growing Economy
In

the

letter

to

Chairman Albert J.
and

President

stockholders,
Hettinger, Jr.,

Richard

H.

Mans¬

field said that the heavy common

stock

commitment

reflected

the

fund's confidence in the long-term

appreciation possibilities inherent
in a growing economy,, provided
ample scope for exercise of judg¬
ment

and

in

the- selection

indicated

tinuance

.

Over

rather

investments, said the
stockholders,
stresses
appreciation "rather than

belief

of the

in

of stocks,
the con¬

present recovery.

com¬

subscribers,

Interplay of Many
Affect

Forces Will

1959 Economy

The recovery in
of organization
the country
history. Shares will from the recession lows in April
not be sold publicly until later int has been both vigorous and broad,
1959.
they stated. The breadth, of this
est

Fund

at

—

time

in Minnesota

The Parker Corporation
200 Berkeley Street

of

share

a

15, 1959.

securities, with

making Imperial Growth, the larg¬

PREFERRED STOCK SERIES

income

The fund at year-end was 87.2
%j
invested in equities or equity type

Fund to Eschew

mutual fund

COMMON STOCK SERIES

Net

$1,213,472 will be substantially

now

ciates,
now

to

$15.91 at year-end, compared with

invested

New

age

Find out

In,

.

which

each,

fund is available from
your

our

by Federal, state and local: gov¬
ernments to increase their outlays

cers

vestment in American

on

Show 14% Gain

..

1 Incorporated
I
Income Fund
list

began in

During

of

Ofstedahl

I

1957.

Spring

Messrs.

I

Lazard's Assets

Inc., and James T. Wyman; Vice
President, Super Valu Stores.

possible long-term growth of

A mutual fund

specified times, with any profits
as
capital gains, ;
• d

taxable

farmer; Clayton W. Westlie, Vice
President, Minneapolis Associates,

list of securities selected for

capital and income.

I

temporarily

economy-,
without
permanently
impairing them. Such brief reces¬
sions were experienced in 1948-

Schoeman,

A mutual fund investing in

will

Jr., Chairman of the Board; T. N.
and an
enlarged
Ofstedahl, Vice-President; - John
in the making.
R.
Goetz, Secretary,
and
John

factor

size of their account, will be per¬
mitted to withdraw fixed amounts
at

interrupt the growth trends in the

con¬

Corp., International Nickel Com¬
pany of
Canada, Ltd., Republic

FREE ON REQUEST

cessions

/

increase in population.
According to what we consider to

years

Thursday, January .22, 1959

.

.

"One such force is the prospec¬

1980. Thus

announced

"Not
withstanding
the
basic
strength of our economy over the
longer term, we undoubtedly shall
be subject to periodic business re¬

presented

ten

were

$1.1 million

million corporate bonds
Sep. 30.

tive rapid

lic

1033 THIRTIETH STREET, N. W.

totalled

had

Sep.

dustries

growth in principal and income.

during
included
pre¬

quarter

important common
stock holdings at year end by in¬

field with the objective of possible

V

upon

levels."

holdings of

stocks selected from among those
of companies active in the atomic

Atomic

of

placed

ipated population expansion, ris¬
ing productivity, new technolog¬
ical developments and rising price

Development Mutual Fund, Inc. This
fund has

d

.

ahead.

the

Insurance

Corporation,
Corporation,
Oil
Company

eliminations

Portfolio

American

should

a r

(Ohio).
the

Life

Mead
Mining

Company,

"emphasis has been

prospectus describing Atomic

Inc.,

Company,
Dow
Corporation, Duquesne

Chemical

Richardson told shareholders that

We will be glad to send, you a free

1958
Inc.,
Dia¬

ferred stock investments which at

investment

Net

Prospectuses available from

in

invested

was

stocks.

mon

an#

seven

your

assets,

total assets

bos,

'hcom e.

were

$228,880,917 or 82.7%
according to the
Fund's first year-end report be¬
ing mailed to its 109,000 share¬
holders. Only seven months ear¬
lier, on May 29, only 7.8% was in¬
vested
in
equity securities. On
Sep. 30, $155,850,000 or 61.8% of
total

of

m

Co

holdings

at

valued

o^e-

gro

quarter of
Airlines,

25.1% dur¬
Light Company, Ex-Cell-O Cor¬
ing its first seven months of busi¬
poration, May Department Store
ness to reach $276,747,000 at year
Company,
Ohio
Oil
Company,
end, it was announced by Dorsey
Schering
Corporation,
Superior
Richardson,
President.
Of
the Oil
Corporation, and Whirlpool
$55,526,000 increase over starting
Corporation.
assets of $221,221,000 on May 29,
Among
the additions
to
the
1958, unrealized net appreciation
Fund's holdings of stocks already
amounted to $29,816,000 or $1.41
in its portfolio
during the last
per share on the 21,207,794 out¬
Of

VflveSj"

portfolio

Alkali

mond

standing shares on

Bl

last

American

Street Fund, Inc., rose

CONSIDER

the

to

Chesebrough-Ponds,

Net assets of The One William

Spencer Trask & Co., 50 Congress

Tire

and Firestone
and Rubber Company.

Corporation,

were

has

well be twice its present size
1980.

.

may

Francis I. du Pont & Co., 12 East
Central

economic

development. We
anticipate that the total economy

Mutual Funds

AKRON, Ohio.-Stanley K.
Morris has become associated with
Mill Street. He

major business decline, justi¬
an optimistic view of Amer¬

fies

.

FRANKLIN CUSTODIAN FUNDS, INC.
64 Wall Street

•

New York 5, N. Y.

.....

Another unusual feature of. the
fund

is

its.

Shareholders,

withdrawal

regardless-

plan.

of

the

spared; the man-made
maladjustments
which" can
be
recovery,,

created, could: result in recovery^

189

Volume

extending
Precedent
that

The Commercial and Financial Chronicle

...

well into the future.
suggests,
they noted,
of recovery, after

is

likely

the

best

surge,

moderate—itself
ance^

new

be

to

The

of

automobile

residential building

the

in

volume, territory

recovery,

ac¬

earnings

of

Western.

The

rise in steel output.

corrections

caused

It

have

business

in

Chicago

the

still

road

grain

on

softened the

year

'■ However, they stated, the pres¬
ent

helped

escaped the financial sector of the

in

and

covery.
Such policy requires a
high degree of coordination with¬
in the Federal Government, cou¬

meat

1958

gross

revenues

off only around 5%

were

the

of

revenues

Regarded as an
efficient carrier due to large capi¬
tal outlays in recent years, it is
believed
over

with

that

probably had

a

control

good

the

expenses

in

road

1958

net income in the

to

gross

income.
would

on

000

and

11

surplus.

For

last

year

of

months

to

amounted

Increased 67%

share

Massachusetts Investors Growth
Stock

Fund

Nov.

$3,053,-

a common

compared with $3,307,000,
or $6.50
a share in the like 1957
period:
as

reports for the year

With- general business activity
showing improvement, and addi¬
tional plants being located on line
in the 26-year history of the fund
through aggressive solicitation by
and a gain of 67% over the previ¬
the management, the road likely
ous yearveiid high of $131,180,646
will show improvement in earn¬
on Nov. 30, 1957.
'
ings this year as compared with
^ The net asset value per share 1958. It-also is planned to build
on Nov. 30 was $12.46, also a. yeara
$1,500,000 : wharf
facility
at
end high. Together with a capital
Rose'port, Minn;, which also should
gain distribution of 11 cents per
add to * earnings.
This rail-barge
share this month,
the per-share
sets of

1958 total net

30,

S21&,047,368,

as¬

value

amounted

.compared with $9.41
n

to

$12,57,

share
increase of 33%...

year ago, an

Shareholders

per

a
-

Nov. 30 totaled

on

from 53,029 a year ago.
outstanding at year-end

67,047,

up

Shares

transfer facility should place the
railroad

in

a

position to partici¬

pate* 111; the inland distribution of
traffic moving on the waterways.
In addition, the Chicago yard is
to

be

could

which

modernized

-

with

compared

The number of the fund's

highs.

shareholders has more than

dou¬

the past two years.

bled in

Among the changes in the fund's
investments
ended

during
30th

Nov.

the

were

quarter

new

chases of Florida Power &

pur¬

Light;

Grolier Society; Haloid
Kerr-McGee Oil Ind.; Eli

Gillette;
Zerox;

Lilly; Raytheon Manufacturing
and Signal Oil & Gas Co. "A."
Eliminated from the portfolio
were
Bell
6c
Howell; McGraw-

working

were

capital

well

not

was

received

the. preferred stockholders.

posal

probably

will

tirement

be

of

new

the

to

the

Re¬

year.

the

Federal

save

the

$475,000

as

income

company

annually in

taxes.

The

road

$2 cash annual basis and
paid 2Vz% in stock on Jan. 6. 1959.
on

a

traffic
Coast

to

the

William

ing in

Commission

has

way

New

a

and

this

&

decision

York

an

Street
the

for

increase

over

Group of
year 1958

of

1957 to set

more
an

on

U.

S.

Highway No. 1, midway
Jacksonville

between

to
of

Broad

being

Fla.,

Augustine,

about

^Corporation,

national

distributor

for shares of Broad Street Invest¬

ing
tors

Corporation, National Inves¬
Corporation and Whitehall

Fund,

Inc.

Nineteen-fifty-eight

sales totaled $27,035,000, as

ALUMINIUM LIMITED

The

proceeds will be used

net

of current liabilities,

for payment

Stree*

history of the Broad
of .Mutual Funds.

WESTERN

RAILROAD
The

Board

of

CO.
has

Directors

($.50)

fixed

and

clared $50.00

the amount payable on Class "A"
Coupons
(Payment No. 63), and a
of $5.00 to be payable on the capital
and $15.00 to be the amount payable on
Class
"B''
Debenture Coupons
(Payment No.
10).
out of
the earnings for the year
1958,
payable at Room No. 3400, No. 20 Exchange
Place, New York 5, New York, on and after
February 9, 1959.
The dividend on the stock
will be paid to stockholders of record at the
close of business January 23.
1959.
will

There

be

New

no

further

York.

N.

Secretary
York 4» N. Y.

cox, Secretary
7, 1959

■

Y,,

w.

January

:

<

NATURAL

YELLOWKNIFE

-

MINES

LIMITED

Birmingham, Alabama "

IS

HEREBY

GIVEN

that

i
Common Stock Dividend No. 80

a
■

dividend of Fifteen Cents

(15c) per share
the Directors of
Giant
Yellowknife Gold
Mines Limited,
payable in Canadian Funds on February
16, 1959, to shareholders of record at the
close of business on January 5, 1959.

has

declared

been

by

A regular quarterly divldend of 50 cents

:
■

per

Common Stock of Southern, 8.
Natural Gas Company, pay- 2
able March. 13, 1959 to |

By Order of the Board,
C.

CALLOW,
Secretary. — ^

-

Toronto,

Ontario

December 18,

S

!

8:

2, 1959.
H. D.

•

and
A

Mining

Dated: January 21, 1959.

.

■

of

seventy-five

•

f

payable

I
■'.)

■.

-.h

cents

March

16,

1959,

shareholders of record at the close

February 13, 1959.

on

1

The Board of Directors of Central

HARVESTER

Corporation at its

January 15, 1959,

a

dend of

forty-five cents (45c) per
the

on

Corporation's Com¬

Stock. This dividend is pay¬

able February

NOTICE

COMPANY

regular quarterly divi¬

27, 1959, to stock¬

LEROY J. SCHEUERMAN

Secretary

The

Directors

Harvester

of

International

Company have declared

quarterly dividend No. 162 of one
dollar and seventy-five cents ($1.75)
per

able

Southern
Edison

the preferred stock, pay¬
March 2, 1959, to stockholders

share

on

of record at the close of business on

On

dividend of
currency

was

value shares

March

5,

14,

1959,

\7Vit

January

per

a

quarterly

Central and South West

1959, to

record at the close

on

dends:
CUMULATIVE PREFERRED STOCK,

4.08% SERIES
Dividend No. 36

shareholders of

25'/j cents

of business February
JAMES A. DULLEA

Secretary
Montreal

January 14, 1959

[fAMPHENor

IT*

—

GOODALL

was

quarterly dividend of

thirty-five

NOTICE

close of

March

2,1959.

at

the

quarterly dividend

close

STOCK EXCHANGE

Amplienol-

per

share

1959, to the shareholders of

Stock outstanding payable

February 16,1959 to stockholders of record at the

meeting of the

(35tf)

.

per

4.88% SERIES
Dividend No. 45

30'/2 cents

The

per

above

Annual

Report

for the year

ended

December 31, 1958
available upon

request

to

January 12, 1959

are

stockholders

Room 913
New York

5, N. Y.

of

record

February 5. Checks will be
mailed from the Companys
office in Los Angeles, Feb¬
ruary

27.
p. c.

48 Wall Street

Secretary

share.

dividends

hale,

of business

16, 1959.

share;

CUMULATIVE PREFERRED STOCK,

payable February 28, 1959,

H. G. DUSCH

Secretary & Treasurer

29% cents

January 15,1959

Fred G. Pace,

shore;

per

Dividend No. 5

declared, payable March 30,

record

26Vi cents

CUMULATIVE PREFERRED STOCK,

A CLOSED-END DIVERSIFIED

Borg Electronics Corporation
held today a
of

COMMON DIVIDEND

Dividend No. 13

COM PA N Y

4.78% SERIES

—-—^

Board of Directors of

COMPANY

4.24% SERIES

BORG *

a

shore;

per

CUMULATIVE PREFERRED STOCK,

7. \ Pit i;ss

3, 1959.

The Board of Directors has declared a

authorized the payment of
the following quarterly divi¬

Wilmington, Delaware

the no par
of this company, payable
declared

The Board of Directors has

J. EGER, Secretary

Corporation

share in U. S.

California
Company

dividends

February 5, 1959.
GERARD

5
I

inin..a.....US

Smelting Co., Limited
Dividend

5

McHENRY,

Vice President and Secretary.

:

DIVIDEND NO. 77

Hudson Day

the §

on

stockholders of record at the 8,
close of business on March. 2

5
■

1958.

share 2

has been declared

S
■

■

s

|

Common Stock

on

■
»•

A

J. F. McCarthy, Treasurer.

Dividend

•

•

:
*

NOTICE

G AS

COMPANY

DIVIDEND NO. II

LISTED ON THE NEW YORK




E. FOX,

Debentures.

to

DIVIDEND

January 20. 1959

WALTER

One Broadway, New

payments on Regis¬

w.

tered

of business

Chicago—At

business February

February 13,1959.

dividend

INVESTMENT COMPANY

12V2C per share on all Common

of a dividend of fifty cents
share payable March 6, 1959,

per

holders of Common Stock of record

to

Debenture

stock,

Company,

Group

RUBBER

de¬

declared

holders of record January 30, 1959.

'

the

&

($.75) (Canadian) per share has been
on the Capital Stock of this

DIVIDEND NOTICES

mon

DIVIDEND

against

$20,748,000 for 1957, which had
been thd previous record year in

BAY

■

30%

Sales

The Board of Directors has authorized
the payment

GREEN

18

meeting held

Mutual

Street

Stock

DIVIDEND

St.

and

and South West

the

Fox-Martin,

Milton

President

City.

INTERNATIONAL

all-time high,

according

Common

Street,

DIVIDEND NOTICES

miles south of Jacksonville.

showed

than

163th

East

A.

Jhe corporation owns Ponce de
Leon Raceway which is located

would

DIVIDEND NOTICES

Show 30% Increase
Funds

Company

engag¬

:

share.

share

Broad

is

business from
■

Co.,

cent) of Ponce de Leon Trotting
Association,
Inc.
at
$1.50
per

declared

Gross sales of new shares of

Bromsen

950

at

GOLD

Inc., of New
York, and Robert L. Ferman &
Co., Inc., of Florida and New
York, are publicly offering 650,000
shares of common stock (par one

case

Chas. Pfizer & Co.

Broad Street Sales

*

Commerce

had

favorable

E.

j

Stock Offered

Greenfield

under consideration for some time

and

The transfer books will remain open.

Carmen M.

—

securities

a

offices

Mid¬

the

and

East

Interstate

The

west.

to

joined the staff of
Co., 31 State Street.

GIANT

better division of rates on
moving from the Pacific

a

on

has
&

Ponce de Leon Race¬

other Mid-western roads are seek¬

ing

the outstanding Common Stock
payable March 16, 1959,
stockholders of record on March 2, 1959.
share

per

of this Company,

SOUTHERN

and

Western

Great

(30^)'

quarterly dividend of thirty cents

United States Lines

Great Lakes.

Chicago

a

January 16, 1959

of Directors this day declared

W. E. Bromsen Opens

by

pro¬

and Foundry Company

New York, N. Y.,

The Board

United States Pipe and Foundry Company

Other

preferred stock
issuance of income de¬

much

is

a

offered

during

bentures could
as

Cafasso

Keller

understood to be under

and

26,

United States Pipe

JOHN W. BRENNAN, Secretary & Treasurer

'

Edison

DIVIDEND NOTICES

Joins Keller & Co.

_

place the road in a position to
compete for traffic moving over
13,943,633. Shareholders and shares
the St.. Lawrence Seaway and the
outstanding also are new year-end
17,573,303,

were

Net

record high

a

-

asset

strong.

aggregated $4,369,000,
as compared with $3,807,000 at the
end of the like 1957 period.
The Great Western plan of ex¬
changing debentures for preferred

through

directly to

first

income

are

liabilities

current

are

Dec.

stock.

mon

decision

at that time

stock

due

BOSTON, Mass.

$6,000,000.

preferred

000, equivalent to $5.83

ended

capitalization

1968,
$41,630 of liabilities due June 15,
1960, and 2,550,000 shares of com¬

$500,000

31, 1958, cash and cash
equivalents amounted to $6,364,-

plans
study

net

some

favorable

a

Finances of the road

neighborhood
of
$3,200,000,
as
compared with $3,551,000 in 1957,
which was a record high.
The

the

Stock Fund Assets

share

As of Oct.

credited

Mass. Growth

to

net

is received.

^Western also received a tax
refund of $1,547,000 which was

Board.

Western's

amount

Great

with both skill and courage
the part of the Federal Reserve

pled

and

revenues

Great

annually, if

last

crops

drop in traffic

estimated

This calls for a mone¬ from the peak
tary policy capable of maintaining preceding year.
confidence in the dollar and halt¬

highly

by the business recession.

is

economy.

ing inflation without checking re¬

the

Great

is

whole, products, but the large

a

as

has

served

road

Federal

construction program

,

outstanding

debentures

Chicago Great Western
Further industrialization in the* add

building program, strength in the dependent
a

of

$130,874 of 6% convertible income

they
pointed
out,
should be helped by an increase
in
inventories
and
capital ex¬

celeration

repayment

of the company after
giving effect
to new financing will consist of

Recovery,

penditures,

construction,

79

loan to Leo Blank, President, and
for additional working capital.
*

insur¬

creation

against
early
maladjustments.

and

(475)

rate

the

initial

the

Number 5814

Treasurer

CO

The Commercial and Financial Chronicle

(476)

.

.

Thursday, January 22, 1950

.

BUSINESS BUZZ
on...
BAind-the-Scene Interpretation*
from the Nation'*

WASHINGTON, D. C.—Presi¬
Eisenhower's budget for
the coming fiscal year, his sixth
and the largest peacetime docu¬
ment any chief executive ever
sent to Congress, not only calls

cession.

dent

retention

the

ing

taxes,

financial

mighty

very

move

fiscal

well lead to some
spending for the
year
starting next

July 1. \It is unlikely that Congress will hold expenditures to

should

water

of

amount

out

;

a

Eisenhower calls

"balanced budget/'

it

would

subsidies.
in

This

taxes.

tional

rate

sults

cessive

use

In

Proposals

an

that

insurance

the

Eisenhower!
budget esti-i
spending would
total $73,900,000,000, and look
what happened. Congress raised!
the budget, the recession put
aj
-dent in tax yields, and all indi-j
cations point that the year will'
end with a deficit of $10,000,000,000, more or less,

'(b)

sile

is

a

!

(c)

ernment

will continue to

tance

able
t

to

are

every

of vital impor-,
person in
the

instance, he ad¬

For

vised Congress that Federal ex-!

penditures

for

civil

open

loans!".

the

in
fiscal 1960 will be the greatest
works

struction

programs

in

for




ahead.

opera¬

.

moon

the!

in

the dead

water4"

Employment—Clar¬

versity

budget

energy.

action

Labor

of; the

*

of inter¬

asserted' that

with

,

the

is

v;

Mr.!
the;

Occupa¬
Quarterly, 30
cents per copy, $1.00 per year;
Construction Review, 30 cents

.

—article

is

an

views
do

not

expressed in this
necessarily at any

"Chronicle"
those

as

expectation;

They

(

Joins. Daniel F. Rice
,

;

CHICAGO, 111.
.
Dominic FY
Ameche,' Jr.', has joined the staff
of Daniel F. Rice and Company,
141

West

members- of

Jackson

a

substantial merchant

ma¬

shipbuilding program. New

is?

recommended

of 330

-

.

York

1959

Catalogue — New
University Press, 32 Wash¬
—

Real Estate in 1959—A forecast bi

,

j

Graham

for

Sears

Roy Wenzlick—Society for
Real

is

Mass.— E.
now

Estate

Management

ment—Institute

(Special to The Financial Chronicle)

BOSTON;

Kenneth

affiliated, with

of

An

j
Depart¬

Real

Estate

Management, 36 South Wabash

Avenue,

Chicago

3,

111.—$5.50.

Street, members of the New York

ships-are expected

and Boston Stock

Exchanges.'*

;

TRADING MARKETS

h

insurance '

American Cement

favor¬

—

chafged in
for similar

.-.-Botany Mills
Heywood-Wakefield
Indian Head Mills

estimated

velopment

$.19,000,000,000

st ruct ion.

and

military

The missile

require

a

con¬

systems

larger 'share

of

National Co.

Carl Marks
20 BROAD STREET

—y

a

total of 1.610 air-

•

NEW YORK 5, N. Y.

TELETYPE NY 1-971

lerner ft co.
«

j

Investment Securities

|

1ft Post Office Square, Boston 9, Mass.

pro¬

curement of

United States Envelope

'

TEL: HANOVER 2-0050

The

ihe

for

& Co. Inc.

Southeastern Pub. Serv.

FOREIGN SECURITIES SPECIALISTS

expenditures

and aircraft will take less.

provides

j

Morgan Engineering

is scheduled to be spent in 1960
for procurement, research, de¬

budget

Sa\|/

Draper, Sears & Co.,; 50 Congress

construction subsidies.. A maxi¬
mum

Books

ings, Cleveland, Ohio.-

obligational authority for $129;000,000

.

New York University Press Spring

York'- and

Exchanges.

With Draper,
'

rine

,

Public Affairs

—

Committee, 22 East 38th Street,
York 16, N. Y. (paper),
,25 cents.
New

ington Place, New York 3, N. 1

the' New

Midwest Stock

!,!

Boulevard,

The 1960 budget also provides

for

$3.00 per year—U. S.
Department of Labor, Bureau
of Labor Statistics, 341
Ninth

per copy,

Making the Most of Your Years-

of'the author only.]-

(Special t)oths Financial Chronicle)

inter-Amer-i

year;

•Avenue, New York 1, N. Y.

presented

are

per
Outlook

Evelyn Hart

banking institution which
would; facilitate* * the - flow/ of
public, and private .capital? to
economic development projects.
r

'

time..coincide ...with .those ' of; the

selling!
private!

$3.50

copy,

tional

items.-

4would*;be "operation nor-i

[The

actively;

Labor

Review, $6.25 per year; Employ¬
ment and Earnings, 45 cents per

mal."

participa¬
to

That

Statistics—Monthly

„

of

some

on

Uni¬

Press, Princeton, N, J.

(cloth), $10.

recom¬

winter, it prob¬
ably will be late next summer j
,..befor.e» Congress
takes
final

power-

Long—Princeton

D.

ence

;

the

■

.

Although the

in

mendations went to Capitol Hill

con¬

health facilities, pub¬
lic buildings, airways, and high¬

resources,

years

^

the

W. L. Maxson

total procurement

increases

Federal!

toward

Under Changing In¬

and

come

liur-

Other Heavy Expenditures

will

Why? Because Con¬
provided at the 1958 ses¬
the

man

'

in history.
for

tling

•

more

rates

market

gress

sion

send

on

field of finance, commerce and

business.

than

the

$3.75.

permit, interest

borrowers

to

or

to

A

—

Labor Force

*

ican

the

guaranties

America

of

ex¬

power

Pa.,

heading

establishment of

i

participa¬
tion of private capital, and, in
the long run, will reduce gov¬
ernment
expenditures' signifi¬
cantly. At the same time, gov-

the

forts of scientists and engineers

•

Controls:

and

American Man¬
agement
Association,
1515
Broadway, New York 36, N. Y.f
Reappraisal

the financial

course,; are

Revolution:

S.

Costs

Insurance

"Space Age" items, and the ef-

v

financing all of its operations!
1960 from, receipts.
He said
this country is currently nego¬
tiating with'our Latin Ameri-1
can, neighbors,,, concerning
the

actions by the Congress

encourage

de-

of the items in

The most dramatic

of

program,

in

full

'

over

budget.

items proposed in

-

primarily to the

of

The. 3l/j% ceiling on ship

Such

will

budget message, Presi-i

things that

by

^mortgage loans by„th£ Maritime
Administration be replaced by

>

the

nuclear

devoted

investors

other reasonable costs.

the

first

Eisenhower

the; Treasury of
equivalent-term: borrowing and

^

by

Export-Import Bank
seeking more private
tion ^n its loan and
part of its portfolio

to

authority
to charge
costs oFthe loans. - • --

number '•of

a

owned

-Underthe

rate which will cover the cur-'

(e)

sometimes bitter
many

the

budget

national affairs and finance,

2'A%) he amended to authorize
cost

of

Shippingsport,

plant

Agency" (the rate at present is

rent

fiscal 1959.

"

the Housing and Home Finance

a

The

'production of electric

of

college housing loans made

costs

touched

at

in-J

Treasury

same as

long, and

tion of the atomic power station

the cur¬

cover

the

to

,

unquestionably will be

bate

.

ex--

$2,700,000,000,

high.

Government—including

(d) The statutory standard for

.

Eisenhower

~

•

agriculture

*

reactors

otheY reasonable costs.

000,000; labor and welfare $4,100,000,000: commerce and
housing $2,300,000,000; interna-tional $2,100,000,000 natural re-sources
$1,700,000,000; general
government $1,700,000,000, and
; contingencies S100.000.600.

dent

*

There

Oper-

is estimated at ')

subsidies

'

Atomic

perimental and prototype

equivalent-term borrowing and

j $6,000,000,000: veterans $5,100,/

•In his

cost

ting

$130,000,000,

r

fpr
continuation
of
construction, development and
operation

2% for loans made;

rate which will

rent

to ;reach

world's

The present statutory

a

provides

,

by" the * Rural ^Electrification
Administration be replaced by
a

$77,000,000,000 would be 1
to these things: major
\ national
security $45,800,000,OOC; interest on the national

Civil Works Outlays Higher

:

fi-j

,private

the

Commission * are

all-time

"an

;-

terest rate of
,

big spending.

debt $8,100,000,000:

\ pected

<

assure

by

Great Lakes routes.

new

*

cooperative;

for

•

adequate 4to

devoted

;

and

nancing

The

I

Expenditures
Energy

insured by}
the Federal Housing Adminis-i
tration
be increased to
levels!

paramount cause

proposed

Administration.!

mortgages

housing;

in the space and mis¬

age

the

This

The ceilings of 4V>%

services)

The 1960 fiscal year budget is|
than $2,500,000,000 greater;
I than the Korean War peak of
? $74,300,000,000 in fiscal 1953. Of
{ course, the high cost of national'
security

.

and
5% for rental (including armed

more

i tor

Veterans

1960

carrier, 17 other new ships and
converting 13 existing ships to
more modern types'.
:

)

loans "of!

housing

direct

on

for

program

calls for another Forrestall-class

U.

Policies?"; "New
Technology—For Destruction or
Plenty?"; "What Kind of World
Is Possible?"; "What Challenges
to
Diplomat and Citizen?";—
Foreign Policy Association, In¬
corporated, 345 East 46th Street,
New York 17, N. Y., $1 per set.

eligible for operating subsidies, including a number for

t

East—

Middle

the

Economic

"World

!v* to be

types from jet
helicopters. " The

to*

shipbuilding

of revising the interest rate ceil¬

conn

that

bombers

change will also have the effect
ing

of various

craft

sales!

Administration.

Housing

j

v

a

What

housing insured by the Federal!

A year ago Mr.
.sent to Congress a

,

they're really not

aj

by

the rate for. mortgages on

panies; revising rules for com¬
puting depletion allowances to
insure that they are limited to;
mining- processes,- and closing
loopholes relating to the taxa-j
tion
of
cooperatives,, plus
aj
couple of others.

mating

replaced

1959— "Chal¬

Job?"; "A 'Better Neigh¬
bor' Policy for Latin America";

I just have the feeling
big-time outfit."

rates

maximum rate not in excess of

on
a
pay-as-you-go \
basis; raising postal s rates to
bring jn an additional $350,000,-;
000,000 for 1960; enacting an
"equitable plan" for taxing in-;

life

be

.

a

in

"Peace

loans and commitments:!

ministration

•program

of

interest

for

of

Whose

"In spite of all their branches

lending.

private

(a) The 4%% ceiling on loans
guaranteed by the Veterans Ad-;

suggested by Mr. Eisenhower
include
raising the present 3
cents a gallon Federal gasoline
tax to 4V2 cents to keep the
collossal highway construction

come

interest

on

.

.

Changing World";
"Will
Alliances
Keep the
Peace?";
"Are
We
Realistic
About
Communist
Powers?";
lenges

effort to correct this sit-;

new

on

proposals

income

new

Great Decisions

uation, Mr. Eisenhower recom¬
mended

The

Commerce, Bureau of the Cen¬
sus, Washington 25, D. C., $2.00.

of Federal funds by

discouraging

expiration date.
New Tax

ernment—U.

Therefore, it creates hid¬
den subsidies and .requires ex¬

beyond the June 20, 1959

year

Ill, No. 1)—1957 Census of Gov¬
S. Department of

He

restrictions

in

Districts (Vol.

Finances of School

pointed out that
number of important cases,

a

(paper).

C.,

Washington, D.

a

rates.

present tax
corporation profits and
excise
taxes
another

on

International

HAYSEED CROSSING

made

Resources
Quotas—
Monetary
Fund,
Fund

of

Through Increases in

,

if

clude extending the

certain

Enlargement

present legislation on programs
for
making loans, purchasing
mortgages,
and
insuring
or
guaranteeing private loans re¬

it

the
addi¬
would in¬

provides

Congress

only

MOOVILLE

tive to interest rates and hidden

be

However,

balanced

be

SOUTH HAYSTOCK

pertinent recommendation rela¬

program.
President

Clague—U. S. Department
of Labor Sta¬
tistics, 341 Ninth Avenue, New
York 1, N. Y., (on request).

-

Rates

Interest

Chief Executive

The

proposed

the

of

Flexible

in

of Labor, Bureau

PIGS WHISTLE
,

Change

Social

Ewan

SEEDY HOLLOW

displaced families will

locating

continue to increase in 1960.

$77,000,000,000. Conservatives in
Congress
insist that a huge
squeezed

CHIPMUNK BEND

by

and

1958—Reprint of an Address by

CORNCOB CORNERS

purchase mortgages on housing
for urban renewal areas for re¬

pro¬

deficit

I960

Economic

Federal Na¬
tional Mortgage Association to

which affects every man,
and child in America,

could

(cloth), $7.50.

%Co.

Com¬

the

mitments

woman

Press

Investment

the total volume of mortgage

on

Beckhart — The Ronald
Company, 15 East 26th
Street, New
York 10, N. Y.,

gott

Soupnood/e

ceiling he removed

and that the

insurance it can provide.

This

mercial Banks—Benjamin Hag-

that the au¬

thority of the Federal Housing
Administration
be
broadened

levies.

gram,

Business Loans of American Com¬

f

in

recommends

budget

housing field

the

also some new

but

„

»

The

exist¬

all

of

partly to combat the re¬

ways

~

for

And You

Capital

V

Telephone

.Teletype

,—

HlUbbard 2-1990

*

BS 60