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MORE ANNUAL REVIEW FORECASTS Reg. U. S. Pat, Office New York Number 5814 Volume *89 EDITORIAL ; Word Business and Finance Speaks See We It As anced General in market advance in For various reasons, a ' large number of the 1959 busi¬ economic forecasts especially written for the and ness Mortgage terms to be budget demands. CHRONICLE" of could not accommodated be Part balance I of the well in of excess of these outlook statements, of course, reflect individual opinions of government officials and of country's leading industrialists, bankers and finan¬ ciers on the probable trend of economic activity for the grants would be increased anything that the President anti-depression specific industries and business in general. The remain¬ ing unpublished commentaries received by the "CHRON¬ ICLE" are given in today's issue starting herewith: wishes. Another bill would revive provisions for mortgage buying by the Federal National Mortgage Association. Plans are afoot for the Federal financing of housing for the HON. JOHN F. KENNEDY U. elderly, and programs for public housing objec¬ tionable to the President are being formulated. mittee pigeon-holes or become expense, cians housing, in part public at will has been a favorite theme for the politi¬ since the New Deal first got under way. maneuver tions parts of the insurance and guarantee programs of been in this area; population of this country ever since the big depression was lifted by war has been growing at an unusually high rate—a fact which, of course, has given rise to greater demand for housing. Population also has been moving at an unprecedented rate from the central cities to the suburbs where ordinarily families live in houses of their own, or at least houses The page its J. F. which Kennedy the ness how many afforded a — his aware how dif¬ win, place and show results of the next Kentucky Derby, in this con¬ nection, one of my Swiss banker me: "If you were always Kenneth Ward friends told about right market the would you 24 write any- not Continued on page 64 Ward before the New York Society of Secu¬ York City, Jan. 14, 1959. address by Mr. rity Analysts, New corporate Underwriters, dealers and investors in the SEC and poten¬ Registration" Section, starting on page 70. complete picture of issues now registered with tial undertakings in our "Securities in stick will be to describe on paper, forecast, the action of anything as divergent, selective, contrary and rotating as this present day stock market. Forecasting the trend of the 1959 stock market, based on what we know today, is just about as easy as making a similar forecast on the ♦An page perfectly are to or challenges they face. on asked ways investiga¬ determination is used Continued is publicly and express an Professionals in the busi¬ it has been, how hard it still is and how complex it probably al¬ Obviously the over¬ riding issue for 1959, as it was in 1958, is the question of war or peace. This involves all the issues of our rela¬ tionships to our allies, our basic policies toward Latin America, India, Africa and the uncommitted nations of the year on ficult of the members of Congress to meet he out opinion. can It will be successful talent and later neck a 22 are or legislative leadership. question of numbers of passed but of the manner in bills Sen. SECURITIES NOW IN REGISTRATION securities DEALERS it bullish a a in this case, forecasting, is that sooner in success money headlines produce. This is not when the mortgages are on or responsible dead hand of the Continued market, only if it can cope with the many pressing foreign and domestic prob¬ lems now crying out for thoughtful, the Federal Government have own much the ^President, or sensational known, some of the most irresponsible which will be their its measure how mild, temporary interruption future and The penalty anyone pays for constantly writing about the spend, how many times it can out- ever As is well not of terms near without, however, tory of this Congress. It better and lost in disagreement beHouse and the Senate. However, those that are enacted into law will determine the place in his¬ a! ' the tween , ' other. More Massachusetts from these bills will be examined and left to wither in com¬ aged in other measures now in the mill. Some of these plans would impinge directly and substan¬ tially upon the budget for the coming fiscal year: all of them would burden budgets at some time or Senator The 86th Congress has already met and established a record for bills introduced in the first few days. Most of help for colleges and veterans is envis¬ Similar S. ' ; market rate of advance as last year. Tempers bullish enthusiasm about future stock price action with: an admonition against watching mar¬ ket averages, admission that traditionally the start of a new year is a difficult time to forecast market-business trends, and advice to exercise careful selectivity as many stocks may have already over-discounted a more favor¬ able earnings trend. Mr. Ward also ticks off bearish and bullish factors, defends useful role performed by charts, and submits brief opinions on 23 individual fratpe, and stock favorites therein, and ten lower priced staek* picked for price appreciation. Presages a sudden coming to life for airlines, textiles, domestic and international oils,!; among others. Jan. 15. All wishes. Slum clearance in OUTLOOK ISSUE ANNUAL REVIEW AND our granted by the Federal Housing Administration would be eased far more than the President ; Partner, Hayden, Stone & Co., New York Mr. Ward prognosticates a annual review forecasts: part ii President's bal¬ present its first challenge to the Copy a By KENNETH WARD* from Washington that the Demo¬ comes Gents Stock Market Outlook After Turn of the Year majority has chosen the field of housing to cratic Price 50 7, N. Y., Thursday, January 22, 1959 State, Municipal in and U. S. Government, State and UNDERWRITERS Municipal STATE and Securities and MUNICIPAL 623 So. Hope Street, Los HAnover 2-3700 Anreles 17, Bonds and Notes California DISTRIBUTORS telepeo.vl; Members New York BONDS of Associate Member Stock Exchange American Stock Exchange INVESTMENT Members Pacific Coast SECURITI ES CHEMICAL Offices in Claremont, Corona CORN EXCHANGE THE FIRST NATIONAL CITY BANK DEPARTMENT 30 BROAD ST.,N.Y. MEMBERS NEW CABLE: YORK AND AMERICAN STOCK STREET, NEW YORK 5, N. Y. Dl 4-1400 Teletype: NY 1-708 Bond Dept. To T. L.Watson & Co. Banks and Brokers i Members New York Stock Exchange American Stock british columbia tel co. rites Block Inquiries CANADIAN Exchange Invited 25 BROAD STREET NEW YORK 4, N. Y. i&mfAwett company DIRECT WIRES TO MONTREAL AND TORONTO Goodbody & Co. MEMBERS NEW YORK STOCK EXCHANGE BRIDGEPORT • PERTH AMBOY 115 BROADWAY NEW YORK for The Canadian Bank of Commerce We offer to California buy these rights at the current Direct private 1959) market. wires to Toronto, Municipals Montreal, Ottawa, Winnipeg, Calgary, Vancouver, Victoria and Halifax I Municipal DEPARTMENT Teletype NY 1-2270 DALLAS Correspondent—Pershing & Co. (Rights Expiring March 17, 1832 ESTABLISHED first New York Maintained Markets Active Dealers, Dealer 'r-■-''- BANK Securities TELETYPE NY 1-2202 COBURNMAM Net " Chase Manhattan Inquiries Invited on Southern California DEPARTMENT the EXCHANGES • Distributor • BOND del Mar, Beach, Pasadena, Pomona, Redlands, Riverside, San Diego, Santa Ana, Santa Monica OF NEW YORK Burnham and Company 15 BROAD ZJnderwriicr Exchange Encino, Glendale, Hollywood, Long BANK BONIS Public Housing Agency Lester, Ryons & Co. 1 NORTH LA SALLE ST. CHICAGO Bond Doximox Securities <orp orah07i Associate Member of American Stock 40 Exchange k of Place, New York S, N. Y, Tel. WHitehall 4-8161 America Sxch. Tele. NY 1-702-3 * W ,» wg 1 m 300 MONTGOMERY STREET SAN FRANCISCO 20. ; CALIFORNIA 0^? 'lU The Commercial and Financial Chronicle . . Thursday, January 22, 195$; . P22LLLEk The Security I Like Best fort- Batiks, Brotiers, Dealers only This Week's Forum A continuous forum in which, each week, a different group of experts in the investment and advisory field from all sections of the country Try "HANSEATIC" participate and give their When time is important to large and experi¬ enced trading department can help you reach the reasons for favoring particular security. a you, our OTC markets you need (The articles contained in this forum E. F. Hutton & Company New York Stock Exchange Members and other principal Stock Exchanges Philip Carey Manufacturing Co. The investing public and in which stock a is com¬ reasonable price in relation to the general market and to 1920 y Stock Teletype NY 1-40 EOSTON PHILADELPHIA Private CHICAGO • SAN FRANCISCO . Wires to Principal Cities erratic one in an or er¬ Jack H.Deutschmann This will be write-offs on the over property. This is for it is estimated end, the next few years they increase their earnings by an¬ other $4 to $6 per share through increased production for the mine. more company, tne public can with increased re¬ Philip Carey Mfg. Co. is cellent substantial not spect and attention. Life Insurance Co. of Va. share net after can for it. And stable company becomes it per past quarter vs. 57 C Canadian that more view well in production now and $6.00 per share. earner growth cover¬ In 1959, I estimate the will earn between $5.50 1957. company stable, people are usually willing to pay Commonwealth Natural Gas for the taxes their a is $1.25 and $1.50 after when floor quarter of 1958. I estimate they will report between that is a This demand for a great in¬ insulation, pipe wrappings, pipe, plaster, etc. It is difficult to see how "Carey" can not make big money in the years ahead. stable. ratic Bassett Furniture Industries example of a an ex¬ stable, very relatively uninteresting company, now appears to be on the threshold of a new dynamic With to potential of earnings $8 $9 per share for their Quebec asbestos operation plus $2.50 to $3.00 per share in their fabricat¬ ing business, it would appear that "Carey" at its present price cf approximately 43 Mj is very LYNCHBURG, VA. growth phase. TWX LY 77 -5-2527— Private Wire to New York City L. A. DARLING COMPANY BOUGHT — SOLD MORELAND & GO. , • Midwest Detroit Members Stock Stock Exchange Exchange 1051 Penobscot Building DETROIT 26, MICII. WOodward 2-3855 * Branch Office DE 75 — Bay City, Mich, old line sales effort has in been as¬ waterproofing materials, etc. In 1952, the company got into the air conditioning business by purchasing the ventilating fan ducts, the of Victor Electric Products Company. In normal circumstances, "Carey" would be assured of a moderate growth po¬ still growing. The Established 1930 Telephone HAnover Bell Teletype—NY 2-4850 the in the missile field, mmercial c o Of purposes. the w The babies war of the World War will be of age. premise, "Carey" would be worthy of attention. However, it appears that "Carey" will now be the beneficiary of a sharply increased 200 earnings and cash flow, quietly, brought into mine few past over this 700 This is ment "Carey" production in System: Denver—Lowell. Murphy & Company, lne. Over "Carey" has $7 million developing and Refining's invest¬ $40 million for a over size During the past year, despite recession, Milgo was grow and increase its able to backlog. the But significant I importantly, highly developments: most made company these (a) Established a planning and department for all scheduling in a property of Canada. 4 fabrication. (b) Strengthened and expanded purchasing and material handling department. (c) so Streamlined the that all functions dollars materials or Treasurer. Those . . both the is and premium "longs." the most the in now type great asbestos but of fibre demand. fibre hair "Carey" has for part "shorts." However, ( soared to $.922,733 to branch our offices STOCKS to September from $619,429 in the like period of 1957, a gain of 50%. By the end of next fiscal 30, 1958 fiscal year, For . - information current Call , or write " Sept. 30, 1959 the company expects to bill sales of completed yeai', contracts in of excess Yamaichi $2,000,000. New items developed include plug-in transistor networks, step¬ ping switch assemblies, amplifier packages and patch panels. Big Securities Company ' of New York, Affiliate complete line of radar instru¬ mentation packages. In addition, the company is now developing a complete new line of data trans¬ Tokyo, Japan Brokers a mission and conversion Inc. of Yamaichi Securities Co., Ltd. items include plotting boards, spe¬ cial purpose analog computers and & Investment Bankers 111 Broadway, N.Y. 6 COrtlandt 7-5680 equip¬ ment. outstanding of capital $100,702. Total current assets are $704,805 against total current liabilities of ^ $238,218. - Earnings 30, 1958 like were 1957 INC. 37 Wall Underwriters—Distributors Dealers prediction 7 be can made for the 1959 fiscal year, but based on backlog, and increased orders, Street, New York 5, N. Y, period. definite No Burns Bros. & Denton , share as of Sept. $1.04 vs. 85c in the per both Government be that commercial, it there excellent is an Investment Securities and can seen chance possibly doubling the 1958 ings per share. »V Canadian and Domestic of earn¬ The geographical location of the is company decided advantage. a Patrick Air Force Base of —one the is State of missile and than IN JAPAN largest Florida leading locale in the field of a Opportunities Unlimited nearby company's The customers. is development three years, Write efficient and careers as for our Digest, and Monthly our Stock other reports - that give you a pretty clear picture of the Japanese Milgo economy as a whole. man¬ Nomura Securities Co., Ltd. 61 Broadway, New York 6, N. Y. Telephone: This is not orders BOwling Green 9-0187 an offer or for any solicitation for particular securities electronic engineers and regarded by the authorities at Canaveral two as of strumentation and the out¬ missile in¬ on other types of missile electronics. The Secretary, William F. Rose, is the General Manager, and has compiled rec¬ a ord in personnel which is out¬ standing, one pertinent fact being the negligible labor turnover. He also doubles Sales in "brass" Department. It is the as team a that operates as one, and is unique business today. We can expect great things from such Your RED CROSS must carry on I tion of brainpower, Besides teamwork. cognizant of line, under the cessful in are the combina¬ a ability necessity and and this, they have building been a are for very a suc¬ dealing with could take over if necessary. Treasurer and with General Stockwise, from cost per market President. over an issuance share of $1, to price three of 64, years, a in the Quotation Services for 46 Years manpower are un¬ Manager, Over-the-Counter good echelon there, which in the future General the wires JAPANESE Sales (completed contracts) second The plant is now adequate, cov¬ ering 34.000 square feet, and en¬ tirely modern. Personnel is also adequate and improving constant¬ ly in the Miami area where highly The Direct subscribed. dealing with lion is of » functions operations and der company, Manager reporting directly to the tons Bank in It appears that "Carey" has as¬ bestos reserves of up to 100 mil¬ which National Ala Mobile, Ala. $500,000, standing authorities the so-called years, one-half interest in A Co. Recorder. has new of mineral property. contrast to American in of similar a Canada. acres Smelting IT ire basis, is the XY cal asbestos First for NY 1-1557 New Orleans, La. Birmingham, and a new stock issue for $250,000 was suc¬ cessfully floated, and in fact over¬ are a n facets of electronics and mechanic spent Lo^ Angeles—Marache. DolTleinvre o asbestos. the Trading Markets o William L. Dewart stemming not from manufacturing but from mining and processing of Very Over-the-Counter latest dle 60s is expected to be extreme¬ this the agement, foreshadowing excellent growth possibilities. This company has that great rarity—a "team." The President, Monroe A. Miller, and the Vice-President, Lloyd F. Gordon, have long and successful for and n On with are development chiefly ment, scheduled volume The family formation during the mid¬ 1-1127 in good shape. A line of credit has been established In less building boom in the 1960s. large. HAnover 2-0700 ' Finances Exchange American Stock Exchang« 19 Rector St., New York 6, N. Y. Electronics has shown remarkable Govern¬ tant Second abounds.- labor and execution. supplies products for pany latter, its impor¬ product, ly Members technical and missiles com¬ tential in the next few years. All indications point to an explosive SreeueaudComptm^ Steiner, Rouse & Co Members New York Stock skilled stock ($1 par value) total recognizing the poten¬ tial value in "Carey" has accumu¬ company, bestos, cement, shingles and sid¬ ing, etc., waliboard and sheath¬ ing, roofing, air conditioning division Corp.—William Dewart, of John Muir & Co., (Page 2) - A group lished in 1873, in the and City. Bought—Sold—Quoted Electronics Shares erately priced. lated approximately 150,000 shares estab¬ in the past few years. This is home build¬ approximately 18% of the out¬ ing supply business, "Carey" has standing stock. enjoyed an excellent, if quiet, reputation in the industry. Its WILLIAM L. DEWART growth rate has been practically John Muir & Co., New York City j, nil in the past ten years. In 1949 Members New York Stork Exchange it had sales of $39,902,929 and earned $3.08 per share. In 1957, Milgo Electronics Corp. nine years later, they had sales Milgo Electronics Corp. is an¬ of $69,889,864 and earned $3.08 other "romantic" growth electron¬ per share. Certainly a stable, if ics company, now in only its third uninspiring, performance. year. It started with but five Adhering to the old motto, employees, "Shoemaker stick to your last," and today it "Carey" has not ventured far from numbers more': its field. Its primary production than 250, and An LD 39 L. New York mod¬ which STRAOER and COMPANY, Inc. Co., ; from ings, which an comes of asbestos in crease one becomes American Furniture & New York City. all the fibre to sell produce. can very When Trading Interest In it Milgo ■ Louisiana Securities fourth rec¬ ord. Either been able "Carey" will benefit from its earnings for the first time in the past earnings On the other hand, there is shortage of ".shorts." and "Carey" and average its to mar¬ Miami P. E. ratio due Exchange a The mine mod¬ a glut in the "longs" a 1 * Deutschmann, of E. F. Hutton ket. has .y>'■ Many a will est ' 120 Broadway, New York 5 WOrth 4-2300 try. sell at Associate Member American indus- own company Corporation Established its there is "shorts" munity usually like nothing better than New Yoik Hanseatic H. Jack to Alabama & *.' Philip Carey Manufacturing Co.— be, nor offer to sell the securities discussed.) JACK II, DEUTSCIIMANN faster. private wire system, plus a wide range of contacts, assure you of getting the complete cover¬ age you need in your Overthe-Counter problems. as an Their Selections (Page 2) — A nationwide they to be regarded, are intended not are - Participants and of present slightly company National Quotation Bureau would appear to have outstanding Established 1913 possibilities average. the far The better stock is than traded the in 46 Front Street CHICAGO Over-the-Counter Market. New York 4, N. Y. SAN FBANCZaOO ' Volume Number 5814 189 . . . The Commercial and Financial Chronicle (399) I N D E X The General Economic Scene and Peimanent Cure for 1 * ? > Homebuilding " Stock Market Outlook—Kenneth Ward In AND OOMJANY or compared to 1.3 million rate recently reached, Dr. Ensley calls for an end to FHA-VA interest rate ceiling and for national fiscal discipline. He asserts any action short of interest rate v Our and contends FNMA expansion is too heavy a price to > Economy of the Future—Paul M. Mazur —Ira U. / ! claim that home building may suffer in the short run because anti-inflationary monetary and fiscal policies. but only / through such policies can supply of mortgage credit and V savings-flow be increased. V * ■, Cobleigh 4 Maintaining Economic Growth, ^ 1 —Beryl W. _ Not often have entered upon we with such unanimity 6£ informed opinion on the out¬ look for economic activity. The a new an year --r ou J 11 k for o o 1959 and highs It and has Shown an Stability and Stable EMPIRE STATE OIL from postwar years W. Grover Ensley achieve measured—to wuliSffi of tn+oi fl total high levels output Of goods and services by the end Of 1958. process V* — , do not necessarily decline recession; that disposable per- wages income sonal at, high can levels maintained be and, as a conse- quen'ce so can consumer expendi- lures; -that corporations need not reduce dividend ments ln.ttie and face salary paydeclining of profits; that nondurable goods and industries service continue can strong as durable goods industries falter; that personal savings can rise dramatically in recession and continue These upward and in recovery, elements are other testimony to our ever-changing, dynamic economy—- an economy which will - soon be goods and services rate of $500- billion. producing at an annual The road up to this • ' - . nigh figure—which is likely to be on not be very old— entirely smooth, nor, the other hand 1958 lows and vigorous, vigorous. has will it be very been from the nation's has - upturn - in • (seasonally adjusted) of around 900,000 starts last to-about T;8 Increased and 1 local ' / • • 'An million spring winter. " this outlay's by both Federal governments .V c address National in increased to - new / by Dn Ensley before the Association of .Home Gains eco- of the 1959 business foreespecially written for the "Chronicle" could not be accommodated in Part I of the Annual Review and Outlook Issue of Jan. 15. These appear in today's issue starting on the cover page. - • casts 1 pre- both durable and 16 In als0 Loans and Price ' the force—are We See It ■ Midwest Instrument (Editorial) .Cover 18 I 80 Coming Events in tlie Investment Field " From Washington Ahead of the a "'J.'' News—Carlisle Bargeron—_ 19 Funds News About Banks and Bankers.. — Observations—A. Wilfred May Our on Utility L Prospective Securities , Corporate borrowing.- As noted earlier, savings flows have risen Builders, ^ . • on page . and For many years we FINANCIAL 25 Park Spencer Trask & Co. Members 25 BROAD New York Stock Exchange ' - ST., NEW YORK 4, N. Y. ' " - * WILLIAM ' .1 TELETYPE NY 1-5 • Albany Boston Nash villa Schenectady Glfcm Falls Worcester * statistical records, state President Chicago issue—■» market oity- 3, 111. news, news, Offices: as - on Request second-class matter Febru¬ Subscription ♦ 135 bank quotation La 8 of Pan-American Union, $65.00 per year, In Dominion of Canada, $68.00 per year. Other Countries, $72.00 per year. Other Publications Bank and Quotation Record Monthly $45.00 per year. (Foreign Postage extra — ' Salle foreign (Telephone STate INCORPORATED 39 BROADWAY, NEW YORK 6 3-3960 ^ Note—On account of the fluctuations In the rate oi exchange, remittances for St., 2-0613). W» V. FRANKEL & CO. WHitehall clearings, eto.).*South Rates Subscriptions In United States, U. Possessions, Territories and Members t corporation and- Other Reentered Prospectus COMPANY, Publishers SEIBERT, " * 25, 1942, at the post office at New York, N. Y., under the Act of March 8, 1879. Every Thursday (general news and advertising issue)' and every Monday (com¬ plete Chicago * C. G. S. Laboratories ary Thursday, January 22, 1959 * Western Gold & Uranium Company CHRONICLE Place, New York 7, N. Y. DANA 2 4 __i j HERBERT D. SEIBERT, Editor & Publisher • Corp. Permachem Corp. Copyright 1959 by William B. Dana REctor 2-9570 to 9576 * TELEPHONE HAnover 2-4300 ' DANA Corp.? Corporation American Dryer 80 Weekly Reg. U. 8. Patent Office WILLIAM B. 70 17 '——1— Industry.... The COMMERCIAL and PREFERRED STOCKS have specialized in Twice Vitro 20 Washington and You__ Published Chicago ~ Silicon Transistor 75 You—By Wallace Streete— The State of Trade and o7; — Salesman's Corner. The Security I Like Best__T__i /»rr" t Continued Chicago, jan_-zo,. 1959. — Security Offerings_________—__—-l The Market.. Los Angeles 21 79 — financing Dallas Cleveland 20 Securities Now in Registration ^e. increased volume of new ?y ,,vJfe! as the J*ecord sPen^inS by state and local' gbvf;n™ents, and. continued large Philadelphia 76 Securities.. Railroad Securities new 16 19 —_____— Reporter's Report Public San Francisco 4 — Governments inc. Exchange Place, N. Y. Direct Wires to 78 _____ economic 40 Teletype NY 1-1825 & 1-4844 77 NSTA Notes savings into financial institutions. has permitted the HA 2-9000 , Mutual Pve^s' no matter how brief, is hardly complete flow of reference without net to the record This mackie, & 8 Holiday in Britain"__ 13 Indications of Current Business Activity. - Singer, Bean 11 C Einzig: "Fight Against Inflation Takes , : 1958 Reeves Soundcraft 18 _. Regular Features > * Our Reporter of 16 Inflation_____^___ M work, review Pacific Uranium ___; Businessman's Bookshelf ■ underlying reasons why the economy must continue to expand at a substantial rate if it is to provide gainful employment for all who wish to A City 15 Year Ahead But Alarmed Dealer-Broker Investment Recommendations These' factors, incidentally—productivity ga[ns an(i normal increase in the on Bank and Insurance Stocks , * unemployment. x As ♦ element in the slow an in Lake Western Natural Gas ..... recovery— ■ Salt 14 Henry C. Alexander and H. F. Davison Forecast Rising Bank ; - been ^dine 5 , America's labor force has s}ze Direct wires to Denver A ! Prescribes Inflation Cure Harold II. Helm Optimistic Over Inflationary Trend yigorous economic upturn spring has been accompa- j, njec} hy increasing" employment * ancj a reduction in unemployment, improvement here, however, has heen less dramatic as rapid gains jn productivity and a gradual rise in average hours worked—characeconomic J- Eisenhower's Economic Report Finds Business Good and non-durable w permitted broad increases-in economic activity. The growing Memorium to Harold Richard Brady Eisenhower Presents Balanced Budget for Fiscal Year 1960__ Output in most have City Stock Exch. Exchange PI., Jersey City DIgby 4-4970 since of 1 Teletype: JCY 1160 goods, however, has not yet recovered previous * peaks, in contrast to output in many non-durable goods sectors,' which has already achieved' new highs. ' -j ,;"7 ..'.j'J;* teristic Members Salt Lake per- durable of J.F.Reilly&Co.,Inc. factories havePbeen widTsp^ad f goods industries. lines DOMAN HELICOPTER For various reasons, many decline of 20 noints from earlv ?957 , Turn of the Year" - Federal Reserve Board, following, ^ BALANCE OF CONTRIBUTORS TO "Business and* Finance Speaks After the centage Points as measured by the broadbased rne The housing jias contributed" impor^ tantly/to, the generaL economic turnaround, with-; a rise from an annual rate : sector, of the mines bumpy. So far, the recovery from - decline earlier regain four-fifths labor staggeringly achieved before 1960 is will industrial and in of decline and recovery we have learned many things about our economy. We have learned that prices and in the the tion in near-record the ADVANCE INDUSTRIES recession peak level. This means. that since early spring, produc- \ sion in the ' In In to 23 ?' nomic activity was centered, phy-\ sical output has recovered rapidly reces- URANIUM 12 / Babson._ in where the deepest i' WESTERN GOLD AND industry Schwartz Invention—Roger W. ■ ■ 10 consumers' as WALL STREET, NEW YORK Telephone: WHitehall 4-6551 9 Developments in World's Automobile L. our with Prices Sprinkel- The Greatest Coming important to note that in¬ terms. amazing resil¬ iency by snapp i n g back i is —Frank ; liquida¬ activity since midyear have been accompanied by rela¬ tively stable prices so that our gains in output have been in real so. arP of, inventories creases The American new their their expenditures to record levels, y ■ economy region* reduced have increased nediately be¬ justifiably fac-' significant when man 7 _ m on markedly yond is indeed aright, been At rnyi tion •*. im- have tors in recent economic expansion. ■* Knciwnc!c« hotro Moreover, business men have the Obsolete Securities Dept. 6 ___. v Gas Turbine event 6 Freer Trade and United States Competition for Its Share /—Elizabeth E. Cook - titanic rescues obsoletes ! • of - a cash Molybdenum Corporation and Its'Romantic Metals V * for pay temporary housing stimulus. The savings banks' economists a 5 99 J to stop inflation will affect the volume of long-term savings; ? It's Some Aspects of Economic Growth and Public Policy —Gabriel Hauge flexibility for insured mortgages will still leave basic problems in housing markets unsolved; warns home builders that failure REMEMBER 3 Business Outlook and the Stock Market in 1959—Lee P. Stack for 1959y more A SIGHT TO ' Homebuilding—Grover W. Ensley Savings Banks, N. ¥. City foreseeing 1.2 million housing starts Page Cover The General Economic Scene and Permanent Cure for Executive Vice-President llCHTfnSTElI B.&. Articles and News? By GROVER YV. ENSLEY* National Association of Mutual 3 subscriptions and advertisements must be made In New York funds. Teletype NY 1-4040 & 4041 Direct Wire to PHILADELPHIA ; 4 The Commercial and Financial Chronicle (400) Eiherington, Stearns Observations . A VISITOR —AND HIS Retail Auto and HOST! Trade Commodity Price ladex Food Industry Price Index Production Business Failure# upon you—excuse me war To steels, will bury you."—Mr. meet the future's growing needs for more and better ahead of the competition of other materials countries, iron and steel companies in the United States Khrushchev at side. We for Premier a party and and other This Surely recollection of such key statements of the Party Line of Mr. Mikoyan's present pronouncements concerning his country's yearnings for co-existence in the trade along with the political areas. But, in line with the general impact of the high Kremlinite's visit, here, too, the remarkable feature is >*i i i s the performance of the host citizenry rather than that of the "distinguished tourist." Witness statements like these uttered not by him but by the U. S. industrialists in meeting with him $11 must substantiate skepticism about the seriousness in Cleveland. ■ imw Wiltred Etherington from Van Cliburn to Marilyn proclivity accentuated in this instance by the intriguing from Mars who dresses and walks like an ordinary duties have prevented even-up repartee at public and March 1956 and an furthering and "Manchester Guardian" cites by various strata of his enabling him as excuse a "brand salesmanship "sell" to Secretary in Sept. that year. He is graduate of Wesleyan University a Yale and And and with Milbank, Tweed, Hope Hadley, counsel to the Ex¬ change. Stearns Mr. law In addi¬ by agreeing to many of the major Soviet equally uncalled-for the were compliments from seif-appointed diplomats and would-be negotiators, disseminated both here fering with very Union, those of expert are our duty country's foreign policy. York City. He attended Columbia High School in Maplewood, N. J., and is a graduate of Dartmouth College and Harvard Law School. Etherington's will close liaison include performing high of rank disservice in inter¬ a officials who determining charged are and with maintaining the Fortunately Under Secretary of State for Chief satisfactory flow of East-West business. Executives crucial efforts inexorably made known since to World preserve War the II. peace inept, however well-meant, actions of appointed diplomats—here For the now as well our as overall, the to both of the nation's Let be And not the further President's hindered by growing horde of self- "on mission" to Moscow. HILTON CREDIT CORP. Jan. On and nance 16, 1899, when rugged was at a peak in fi¬ industry, when curb market traders still received hand signaled or¬ from their clerks, perched sills Prospectus upon on open-air Telephone: Dlgby 4-2370 and contract volume is a public works brightening increase 5% In 1956, contract volume hit 1957, dropped to $18 billion. prospects a S21„7 for over billion industrial record $114 billion backlog of proposed work indi¬ a 195.9 will be the second best year in heavy construction con¬ tract volume. Industrial building is now expected to show a 5% gain over 1953, instead of a 15% drop forecast in August. Reason for the change is a strong upturn in proposed industrial building during the final quarter of 1958, particularly in December. Further in¬ could push 1959 up even more than 5%. private mass housing, a 3% gain is expected, although prospects appear dim for the first half of this year. New legisla¬ tion in the spring could pull awards up. But if this legislation consists primarily of added funds for the Federal National Mort¬ gage Association, the results—like the results of last year's action —will be only temporary. However, should the interest ceilings on government-backed mortgages be removed, mass housing would probably score a gain creases In much greater than the 3% rise, the magazine states. A further indication of a plumper market in heavy construc¬ backlog of proposed work. A big spurt in private work and a substantial volume of new public works proposals combined to push the "Engineering News Record" backlog of heavy construc¬ tion is the in planning to a tbA fourth consecutive tion record $114.2 billion as of Dec. 31. This is monthly increase in the magazine's backlog volume. The total backlog is now more than $1 billion above its previ¬ high in March, 1958, and nearly $3 billion higher than a year ous ago. contract awards for most major types of heavy expected to rise above 1958 totals. New all-time Moreover, construction are predicted for waterworks, sewerage, bridges and high¬ are New Business The Incorporations Up Sharply number business incorporations of rose sharply in highest level for any month on record, reports Dun & Bradstreet, Inc. This boosted the total for 1958 as to December a reach whole also to tered in new the peak level. a The number of new concerns char¬ pecember was 16,446, up 36.0% over the 12,090 of the prior month, and 55.5% higher than the year ago 10,575. The December, 1958, total exceeded the previous record of 13,633 that occurred in October, 1958, by 20.6%. The aggregate of new charters for 1958 as a whole came to 150,286, for an increase of 9.9% over the 136,697 of 1957. The 1958 level was 6.8% above the prior record of 140,775 of 1958, the was in a 15% rise in initial claims for unemployment in¬ the week ended Jan. 3, but a year-to-year decline of prevailed. The week-to-week increase was due to seasonal! post-Christmas layoffs in trade and labor cutbacks in the apparel, food processing, and construction industries. The most noticeable'> rises occurred in North Carolina, Connecticut, California, Texas and Pennsylvania. claimed get ^ job, went at $5 to work week a for runner W. & J. Herbert S. Bachman Selig- & man a as Sixty Co., New York. years later, Herbert S. big buildup in steel buying is gathering steam, according? to "The Iron Age," national metalworking weekly. "Iron Age" said orders to some mills are pouring in at a rate; faster than the mills are shipping. Thus, order backlogs are; The mills are beginning to fear they will have heavy mounting. Continued Bachman is still employed by J. & W. Seligman & Co. The firm's has with the of Seligman and longer to be found firm's pile the name among partners. But, the fif¬ up a of 1899 has re¬ unique service record. Plymouth Planning HEMPSTEAD, N. Y.^Plymouth Planning Corporation has been formed with offices at 320 Fulton Avenue business. to on page 68 changed years no i . The WHAT DO CONSERVATIVE TRUSTEES THINK OF STOCK IN TODAY'S-and TOMORROWS-MARKETS? Read engage in a securities ilie "Roundup of Trust Investment Opinion" in the current and Estates"—the professional journal of Fiduci¬ issue of "Trusts aries since 1904. Also iu this issue: A person-lo-person panel inter¬ view on the prospects of the Machine Tool Industry with officials of the Teletype No.: NY 1-1942 1959 15% ket, a fifteenyear-old boy, to 6, N. Y. billion. in Booming building and surance request New York estimated $19.2 There mar¬ Form Broadway This 1958's record Unemployment Claims Rise low buildings facing the mained through all these changes SIEGEL & CO. '/ of the teen-year-old Bought—Sold—Quoted sum, estimated at over $1 billion during 1959, according to preliminary the window the HILTON CREDIT COOT. RIGHTS out Heavy construction contract awards will reach $20.2 billion in 1859, highest volume since the boom year of 1956, predicts "En¬ gineering News-Record," a McGraw-Hill publication. highs individualism business Banks, Brokers & Institutions be laid The industry now has a record high steekmaking capacity totaling 147.6 million net tons of ingots and steel for castings an¬ nually. During 1958, the capacity went up nearly seven, million as industry. is 39 Ex¬ Celebrating Sixty Years on Wall St. sixteen to a complete illusion revising the strategic materials list will bring outlays to more than Expenditures have equaled inclusive). ways. who a between in the securities the chronic plea that about responsibil¬ maintaining change and such organizations Economic Affairs Dillon and Secretary of Commerce Strauss know that the Soviets' long actual record shows as true score has been of Parke, Whiteside & Wolff in New ders The public as well as private utterances by these and in the Soviet formerly with Chadbourne, was firm 1958 figures of the Institute. Bachman image." the Chicago lawyers' group on his candor. U. S. Before Wilmer & Broun and also in New to demands. School. Law joining the Exchange, he practiced law with the Washington firm of the the unrealistic reactions exhibited hospitable American community. war appointed and what the instances we have already cited above, there is the petition of the 42 prominent citizens demanding that the United States end the cold was postwar tctal for such addition, another large is scheduled to cate mission, the Federal ' Reserve Board, and various organizations immeasurably can as to the occasion of last Sunday's up latitude, along with filibustering privileges, in answering But none of this join Inc., program), giving him unlimited time "Meet the Press" TV-Radio effectiveness, to ,31 Investors, the Securities and Exchange Com¬ ings and interviews (at least tion semipublic meet¬ will leave the Etherington joined the Ex¬ change as Assistant Secretary in Mr. questions—all will liaison March on ities propaganda he 1, Vice-Presi¬ as of charge to billion per year during six of the past eight years. net tons. Mr. mortal. And the amenities of high protocol for this itinerant Bolshevik exceeded $1 or the (1946 formerly was April On new in the Granted the public's never-failing and widespread addiction and space as Vice President. up to recurring engagement in international appeasement. a man Mr. York in the traditional American spirit to try to the glamor individual, Stearns Secretary of the Exchange. Fundamental bygones be bygones, to engage in wishful thinking—all adding Monroe—a President and John P. Exchange think the best of one's opponent, to turn the other cheek, to let vision of Funston, President of the Stock Exchange, has announced the appointment of Edwin D. Etherington as Vice York John R. Haire who ' "ogle" keep raised billion In Keith New with governmental agencies and other organizations. He will succeed Appeasement in the Good Old American Spirit course, John P. Stearns Etherington dent May And,, "We try to think that we are differ¬ ent from other people. We say they are 'Com¬ munists,' and yet we are going in that direction at a tremendously rapid speed. There is also every indication that the Communists are going toward capitalism, at least to some extent. I do not be¬ lieve there is much doubt but what before long the agreement between the two will be much closer than anything we have seen before." ' is, of D. assume require changes by our Congress in restrictive legislation that now proves a serious barrier." "People can be competitors and still get along together. Mutually profitable commerce would be a further and broader path to friend¬ ship." It E. Secretary. "Mutually profitable commerce would be path to friendship. To enable such international trade will, of course, further and broader A. to laid out $1.2 billion for new equipment and construction during .1958, according to American Iron and Steel Institute. GomUlka of Poland, Nov. 18, 1956. the Production Electric Output: Carloadings dine, and Caniff, Nov. 23, 1957. "Whether you like it or not, history is on our to Steel State of Trade for using such an expression—in the peaceful field of trade."—Nikita S. Khrushchev in his interview with Messrs. Hearst, Consi- a Thursday, January 22, 1959 . The By A. WILFRED MAY "We declare . r Appointed by NYSE . . . • leading company in the field . . . and— Labor Costs and • Profits—O. Rogers Flynn Henry Ansbaclier Long Mutual Fund Index Planning Your Estate—Geo. J. Laikin 1959 Nuclear Energy Outlook—V. R. Fouler • • Subscription (12 issues)- -$5. Trusts and Estates, Dept. F Single Copy—$1. 50 East 42nd St., N. Y. 17 Volume 189 Number 5814 . . . The Commercial and Financial Chronicle ductivity. Business Outlook and the our * RICHARD half Fourth The Estate—"But words things, and are which makes thousands, perhaps a General Partner, Paine, Webber, Jackson and Curtis, N. Y. C. to conclude that Oar office has been hushed quiet as past two weeks out of respect and co-worker and friend, Harold R. of our as a to church these veneration for Brady, who had been one Harold R. ago, Brady with as a began young his man, us as In late Brady years V he has t I : I ecy . only; iri can present; forces having be a 5 I as r • humble my them, the see T ' 1 • ring security' Under such circumstances, is it on the other hand, upon have and also was "State of Trade" column Associate Editor of the "Bank & Quota¬ an — - * • ignored • a curious mainly in wages and Treasury deficits; the latter having the effect of pouring money into the banking stream. Harold Richard Brady was man a of exemplary corporations inflation—it is Other ingredients are of our 1800 our bodio"mFnedl ui«e an excess plant for under our present If one can borrow^ at 5%, then that money is costing stockholders less than 2%% be¬ of the 52% cause ca¬ the For tax. pacity in many of our industries, and goods are no longer in short supply. Foreign competition is beginning to hurt both as to vol- business is is United lax rates. lacking. There the Borrowing is made attractive to experiencing are of then plentiful competition as.it asks increasing sums of money. - We un¬ In be¬ con¬ stiff for 25 years. now scarcer tinue - handicaps Supplement. lenders States Treasury is going to meet a " operating: tion" If and borrowers nor can we have what we do not earn. These simple truths have the of justifies? come sort look at' a some credit _ nation we cannot continue to spend what we do not have; As der which CHRONICLE'S logical to expect people and corporations to borrow if their aver- aged a shade over 5% yearly. been a flight from not increases, prices in 1959. We might, ; preliminarily, •? : written the ' My subject is not an easy one, and since I lack the gift of prophway, and versatile Editors. Harold *r ■ It's harsh to say, now some the dollar. of years ago, one ' office an higher than five but there is the highest on record. newspaper boy and by assiduous effort in all departments of the paper, worked his way up to become one of the CHRONICLE'S most dependable career two and one-half times now day's sudden illness a than those lent. price-times-earnings ratio, observes that investor confidence is Yes, without warning or previous in¬ dication, the bell tolled for our beloved after only January 14, 1959. Forty years lenders dollar can make stocks go higher. Noting big shifts in investor confidence in stocks in terms of editorial writers for years. friend rising tinuing distrust of the our govern¬ issues maturing price because wages are faster than productivity, of money will become increasingly fearful of being re¬ paid with dollars of less value point to lower stock prices than higher levels. The securities dealer adds, however, that con¬ ' marketable our be¬ to rise in of them more deficits of life; with nearly way If manufactured goods continue Mr. Stack's enumeration of 22 outlook observations leads him millions, think.'"— Byron. must think of within one year, the Treasury is faced with one debt refunding after another. ' small thought, produces that upon a a of ment By LEE P. STACK* drop of ink, falling, like dew, we government coming Stock Market in 1959 BRADY Also, tax laws. With In iitemnruuit HAROLD 5 (401) corporate income reason, if a same sells corporation preferred stock at 6% then the cost to its common stockholder is than 12%. more and°prices; and this constant to our Ifttoand '1■■■■■■ ,threat sh™ld Prevent our price spendthrift Government at rates tnnir not L' P' s,ack levels Setting completely out of lower than avaiiable elsewhere, of the halld* The tremendous rise in pri- During war it is a duty, but not omy in the form of taxes only vate debt in recent years can now. Look at France: Even with 10% of the national income. In hardly be repeated. some improvement m govmiment, interest rates are running from 8% oral character, Human color a staunch Roman Catholic, a lover of Peace and econ- Understanding with all Mankind, whatever race, persuasion. or Mr. Brady's rectitude of mind and person was focal evident century and a quarter govermnent took only 8% 1925, later, a in all his writings. As Estate, Air. a lifetime member of the Fourth Brady always wrote his articles with pas¬ proximately 30% of goes to government. fidelity to truth, preferring to state facts with moderation exactitude and evaluate over rather than for sensational them or to or news¬ tax to buy not life effect. This studious and open-minded style became terest long habit with him, which he followed in all his Clearly, the world total than more this deficit predicted billion. $8 about to These two items the thinking and convictions. indebt national the on of the ill afford to suffer the loss of realize that during the Federal Govern¬ ment has run a deficit in 23 of Do you sterling quality of which Mr. Brady was the these years? I this, our parting farewell, we, his lifelong editorial co-workers, reverently and unanimously rise to our feet to represent no party; and there need blaming either party. Since 1925 the Republicans have been in control in Washington for is Harold R. Brady Godspeed to his eternal reward— knowing full well that we Christian a member Jan. gentleman, of his Church do homage to the patriotic and a memory American, faithful friend. of a devout a (A. W., and the Democrats for 22 years. Neither party has shown any will to arrest inflation; to years reduce of = ~ 1 In its | Reynolds = Investment Review new taxes; to living; halt the | Natural Gas Industry, 1 This deficit, year's of 25 years The latest contains standing This in to feed upon a cancer which fense to tions in the natural gas There foreign-aid programs, Whatever your — new There is also productivity. Last stated Slichter man-hour per this matter of between that has month, industry in the your free copy, below. Members New York Stock Exchange slowing 120 We all knew that but he gave some figures: In the five years Call... gas Reynolds Investment Review. For Rcyholcls & Co. Prof. productivity been combination of Growth and Income re¬ and wages characterized industry. should read about the natural mail the coupon Maybe they are all necessary, but* can none of them be trimmed? lationship you are personal investment objective—Growth, Current Income, or a programs, commitments far into the future. block? stocks which by vast in-the-ground wealth and strong strategic posi¬ speculative appeal. All four companies housing programs, vet¬ the Social Secu¬ rity program and many others. They are continuous and involve large recommends four natural gas professional opinion now oiler excellent investment We must excuse the de¬ as necessary, but program farm erans of growth. A fourth stock is recommended for its attractive programs, sell one Any effort to complete itself. what about all the others? are — largest and most consistent growth industries. Review our Co.'s Investment Review informative report on Natural Gas opportunities. Three of them currently yield from 3.4% to 5.3%, and, we believe, olfcr superior prospects of seems arrest it ends always in futility. issue of Reynolds & an America's of profligate spending. This habit is Recommends 4 Stocks rising nor alone, would not harm this nation noticeably. It is only the climax Like Research | Discusses the to protect American industry from foreign invasion—and certainly this is a menace to American employment. cost 17, 1959) a * no 11 bid without compensating pro- syillllllllllillinilllllllllllllllllllllllllllllllllflllllllllllllllllilllllllllllllllllllllllllllllllllllilllllllilllllllllHHIg year. can personal embodiment. In , fiscal last 28 years our men creases Neither billion, it have to worry about amounting a year's farm a house suffici^tly In order to expect lower rates in so short a time. It could transpire that funds Continued on page 22 0Ur with that mill- &nd mortgages, must take account Russia does of Treasury deficits and wage in- up surplus for $6*/2 does paper interest- bearing securities, bonds, notes long stand against wc enemy iuthinkingofinterest^tes during the rest of 1959, I simply can^ see j10W we can expect to get . of discussion stone about our neck? overstate rhetorical can shrewd a - . ,. . Any ' How sionate s?> Effect of Tax Laws and Inflation income our to 10%. II Now ap¬ of the national income. up. Broadway, Dept,CF-l, New York 5, N. Y. (Attention: Richard S. Graham) 1947 to 1952 there was an increase Marketing Department of 17.%%; but in the five years to 1957 In Merrill Lynch, Pierce, Fenner & Smith Inc. 70 PINE STREET NEW YORK 5, the increase the was gas first per a Review which recommends four natural free copy of your Investment analyzes the natural gas industry and only 9.4%. period it averaged and during the last five years only 1.88%. Wage 3.5% stocks. annum E NAME- = ADDRESS- (PLEASE PRINT) N. Y. ♦An Offices in 112 Cities Please send me address Business by Outlook Mr. Stack Conference before the the Los of Angeles Chamber .of Commerce, Angeles, Calif., Jan. 13, 1959. Los ^lllllllllllllUllllllllllllllllUIIIIUIIIIIUllllllllUIIIIHIIilllllllllllllllltlllllllllllllHIIIIIlllllllllllllllllllilllllllT? 6 The Commercial and Financial Chronicle (402) It is the United States of America that By DR. GABRIEL HAUGE* above and beyond ordinary daily the Questions High some Denying inflation casts of have been is the distension of inflation. germaine to growth, he importunes business to communicate the public and con¬ tends that a wider understanding of the economic issues by millions of Americans "would make a difference." He fully decisions that lie nation in 1959. decisions us a as are not before Fortunately, these sort the face in us declining c o e n y. they relate to is¬ less sues—no stubborn in their way — arising First, consider the rate of growth. The subject from the process of As economic of growth. In immediate we Gabriel Dr. are longer range sense, the start of of research era dramatic and new a and development, of production technology and of the wider use of goods by a pop¬ ulation already so well provided that a third of its expenditures falls within what has been called "optional consumption." We stand That is dollar —or its accountable for We also stand decision achieve this the of whether it the - at the ; * threshold prospective, economy to be in is * « - to expan¬ real know, a considerable is developing in controversy Washington as to what emphasis policy this year should place on increasing the rate of economic expansion achieving on prices the other. will the hand and one greater 011 doubtless This continue through 1959, but for to ling. will be if we some only years in¬ control¬ are don't you able tions debate not know wherd" going, of take toward parties or If you are of regardless of which come, dividuals on stability course, any road there. We should you to make better progress decision in these matters ask ourselves certain ques¬ a about in growth our econ¬ (1) What is a tainable desirable growth economy as (2) Where do we rate at¬ for the whole? a to take place and mainly in the private sector of the economy or in the activities of govern¬ How can nomic hence we act that so growth is eco¬ of a Each of these questions is ranging answered in less, some ered. and one. one paper. aspects Maybe a cannot can spark be a far- Neverthe¬ be or be struck. Perhaps action consid¬ two can be generated. *An can address Economic Club City, Jan. 14, an impulse to by Dr. Hauge before The of New York, New York 1959. we launch can forts to insure complete On sustained doctrine it record, from repudiation; is extremely open - My From ef-, new our urban our slums lie of some can beyond mysteries planet. our dangerous The facts It bread and — been We have that this because — to can ; Paul to sometimes denigrating growth record which for has aver¬ annually. This has been compared adversely with 3.6% reported +K /"V C ntfl aJ rate twice of TTmIpW the Soviet 4- Union, to take that in n sive]y in future An ■our iJiuuuciiifc on "incontroverti- make it ^^^ growth rate the very soon billion ol services time in well within seems This would and corro- economy, annual ^ a and year went That more It is not my purpose to speak of the bases of such a com¬ as would be parison, but £ia^ 8'lowth rates stages of economic on. sufficient to make sure of should remember we are related to development. the efforts the United of other peoples States an ■ - economy exearlier sta^e c ier stage of its development, from 1880 growth rate the this to economy that great industrial power. more ™ products that market. a of are When com- with or not yet on the multiply this we ls obvious reasonable but attainable ra^es growth in terms of our experience will yield the ; re- that our economy has continued to show a. growth that is substantial in per- -souices to make stiiding progress centage terms—- and, of course, -*11 tae American way of;life, and larger than ever in absolute terms £or these several we approached hood. decades industrial since -irJ sitrengthening the foundations. oi the. Free World within ..which to live out our lives in peace and adult- .achievement with - our. Moreover, froff ave exciting^ years new lie ence and of current expenditure uoorlxr of tion -- JT over We $10 this r\n • yearly on scientific redevelopment plus popgrowth and provision neUeedVpublicf faS"e every reason to expect the economy to move ahead briskly in the coming decades. And we have the further expectation that in this economic growth, we shall have a richness and Growth — — ^ new ' ;i growth • _ it. _ to take i i» we — want place— j primarily in the public sector or in the private sector of the economy9 at hav°e the alone '• ^" thou®h th« current upturn m luslness,may be characterized a! "f mos,t TOmPet'tive recovery • "hough fth^lulWn'0 inflationary • +, Guns „ among , and guns "sThe improvement in ards of yote Jiving will, of o1nwiv morp our aU if than ofsour our stand¬ course, move pnnlrl wp Hp- efforts and aU o£ services. But with even increasing penditures level., of Rockefeller defense equivalent the an ex¬ that to Fund Re¬ daily the in the living of the department The woman. portance increased assumed horizons im¬ contributor of wider as a outside the homes. It offers the products of a thousand arts and industries, of a hundred nations. The department store offers not only goods and services, but often social education for contacts better and living. It glimpse of the dimensions beyond the limits of city or town gives a its —and contain wares desirability, and glamour. Whatever utility, ; •. , » the goods which result from the skills of fii- j^ay ture are production ingenuity them in will the tomorrow's and research, be many of available made to the counters and consumers across shelves the of Products will grow old lete and may even die stream capacity to peacetime products and the has from Butter and have can store the build butter in adequate amounts. / that fills of the retailer. and obso¬ the new, but the —- needed, and the desirable will maintain its force store and its pour torrent from to home. To paraphrase President Conant Harvard, retailing may be the newest of sciences, but it is among of the oldest of fundamental But, omy. port recommended, it is my own 0pinion that our living standard mentals cities. and arts. It is truly a activity in the econ¬ although the funda¬ of retailing may never change in their basic elements, the could be, improved _ and this methods by which they are mainphenomenon should be possible tained v i g o r o u s, effective, and without the consequence of any highly competitive in a changing inflationary surge born of scar- world must be modern, aggressive, As * important as progressive. And, of course, distribution and for pressures tion increased produc¬ continuously building up as they are by many causes. The needs of a growing population and ' a continuously larger defense program have as probable consequence not only are gressive, and progressive, retailing must adopt wholeheartedly and maintain steadfastly constructive and a program of intensive re- search. ^ I live in the conviction that iri American Economy the chief our contributor to the maintenance of prosperity lies in distribution and well; and the alterna- in the development of better and tives offered by increased wages better methods and means of disare ejther higher prices or suf- tribution; and lam convinced that fjcieritly greater productivity to within retail distribution, the de- increased capacities but increased wages as 0ffse^ these wage increments. partmental store still represents , jmDroving improving productivity proaucuviiy is is of ui tbe best mechanism yet devised. the result_of more effective production. And the of. ' , _ _ May I say am again that although I certain that I am not entitled to the recognition accorded to me, happy to substitute for my ^on r+u rw this discussion: Where do search and ulation at —. omic the second questhe beginning of now raised - r/iAnomi/i of Eco Consider , technology and in new family living. With the ___.,, » ce alone can earth, and continue on role t store requirement ,of present and improved methods of mass produc- -j- Sou frontiers r continued to emerge in sci- Have - methods 5r 0ur systen\ of pri- • incentives, S. nations standards of living of our citizens. course neighbors. . vate U. an the -stimulated new - 10 or 20 years> lt: is the such as conclusion significant role in the future. The a of amount ■ , a it But remarkable that equivalent an as from with -pletely finished home always period transition a frontier We have of proud marking now to 1920, a about double that o£ last decade. been bome aad s.tiii bl0X^e families & state the men ? would not be loyal to my own consumption have been in our industrial and commercial idol, if in economy in the past, they give I did not emphasize my conviction promise of playing a much more that in order to be modern, ag- Actual*; =cs iScatTS perienced at to me that greatest and most modern defense our defenses, provide resources through various channels to help point. for "incontrovertible" tenet from condition, it becames possi- a ble derived which itself exerts our grasp. confidence can 'meaa an additional in progress producing more muic producing indre un on vicinity ol 4% art « a case We wherever the past over Iivt spur growth, too, competition healthy resisting monopoly power ancf we In keeping by example, aged about a. for less. economic our We new processes. our not lor more, but we think I faster. such . . community—and in the rout¬ average ble" statements—because they can be neither proved nor disproved, With people possess- more essential an ine# of Mazur those that depends, uciJcuua, ourselves, of en- that regard, it has been well ob¬ served always sought to do bet- But in more critical enhance equipment and this business of supplying daily have is It believe Retailing-., American economy, in the Ameri¬ .. us are possible is depart and knowledge-: most, of and more .. g a m e o f s'ta t escraft. prospects by changes in our fiscal system which spur investment in modernized We have gone ahead as a nation in to somewhat grow can and the " this: is reasonable Considering the vast imin technology and in stock of capital, it probably our eroded farm areas, better our edu¬ cational opportunities and pene¬ trate view own tirely of ing a higher and higher standard of living, r" * -•..'/ ; \y \> 7 r,' investment." His¬ false and the pro¬ stop:^;^- to the or and. available its intellectual prisoners. security, foster strength in the Free World, im-' prove the level of family living; nil linn billion fully that saved the most imporis truly its economic base. our ways stable dollar? national to rebuild it, and at the same time maintain and even improve the healthy, steadier, in terms public be they their soon as defense mechanism pf that base ment? (3) only or fast as team either in i: provements ing want this growth — malady a stagnation": the ously moving into consumption the goods we will produce—dis¬ tributing more and more products decade. massive perhaps omy. to quarterback our produced, Responsibility It is difficult a into pour Retailing will have the respon¬ sibility and the task of continu¬ totally;, inadequate. However, so tory discredited this theory. Pub¬ long as' we deal in matters eco¬ lic expenditures then undertaken nomic, we can remain in the produced no growth rate to cheer happy, mental, state of non-provabout. Only the advent of war able conclusions. Therefore, it is our decade, As you all it will goods duction will all err inflation. growth and be consumed must apparently^lively tempta-' achieve to should economy a larger and larger stream of goods; and these are - the economy can continue to grow at least as fast as in the. past ter. in large part, the distension of or, man will avoid the , from- these of rate first could vast that affairs—represent a deepening and broaden¬ manage to as by and tion to destroy arg ament ; that> to ; man." ; ' "secular it relates difficult to support. It merits the attention today of no one except terms and that that any potential. I speak now, growth in the special sense of making up depression and wartime shortages and losses, but growth that can—if we prudently his¬ to, how-best as sion been ever in ' - people no leaders—have tory of the world. of economy." something that held a hoar plagued with omy was characteristic rebuild the threshold of on "half-trillion on conjecture any phase of our economic future, it is necessary to assume that we will escape World War III public more called look ahead to the future economy, intent . 1 In to that spending.They are reminiscent of the theory propounded by the pessimists of the 1930s that our private econ- not of at we are the accept fiscal fruits of they are actually the high a to growth seem We necessary on growth Hauge rebounding vigorously from the 1958 recession. a j we tant terms has attracted much discussion and in¬ " significant role, as .prerequisite to improved mass production. Hence, hails retailing as fundamental activity in the economy. high fore- high rate of public expenditures, In practice these proposals usually boil down to an emphasis eco¬ nomic " m o Rather, In insure lieve that a , quarters quiry recently, as you know. This is good. It is quite wrong to be¬ economic growth in a free society proceeds quite inde¬ pendently of what we as a people do or fail to do about it. By the same token, it should be pointed out that economic growth is a fundamental thing that is not conjured up by elaborate arithmetic and by placing a tap on the public fisc. that would its of lately propounded— by those politically- who achieved. fiscally sound, economically is play a significant part taking of certain economic economic spending the growth before can in the difficult it PAUL M. MAZUR* partner, Lehman Brothers Banker economist maintains U. S. alone can both maintain world's greatest defense establishment and raise living stand¬ ards. Expects distribution and consumption to play even more provision Forecasts of the extremely inclined valid, and essential to economic growth via the private vector. We find I especially the facts about inflation's consequences to endorses tne President's budget as By Having said this, I must admit that Economy of the Future Senior people. threshold of a "half-trillion dollar economy" and a 4% annual growth rate is within our group, Dr. Hauge asks whether this prospective expansion is to be or Thursday, January 22, 1959 . a needs In declaring we are on the in real terms allocate now of City, and Eisenhower Adviser to President Economic Our our large and increasing share of its future growth for the attainment of ends economy can Chairman, Finance Committee, Former unmatched by our nation's experience. unique prospect of the or any own Manufacturers Trust Company, New York . services and Some Aspects of Economic Growth and Public Policy . own maintenance growth of huge volumes ~ Inadequate sales selves ' * ' ' them- I ductive use ■ cumulation of they choke the or in the inventories ac- until and start dangerous spiral of deflation. For many deed economy reasons, it seems in- likely that with each passing year~ our To Mrs Production mechanism ho the Davis Coller Tobe Award - the „ ^ Oscar of Retailing, I offer my congratulations for the esteem in which by she is deservedly so those who at the are her elientS| her same held time friends> and her a(jmirers As for - Pressure on prices that we now diversity of goods ' Continued ori page 69 Tobe 1 of expanded pro- capacities am judgment your measurements of my merit, in either high costs because .. of inefficient the of sales, express * and *a talk by Mr. Mazur in accepting the who j^n"m,Ti959.Award' New York Clty' who is are me, one I of admire both her, kind, and you, a her friends. - - Volume 189 Number 5814 . The Commercial and Financial Chronicle . . premium Molybdenum Coiporation and per book value of $9 income, nor to those who set great, (Cash position, how¬ store on long records of rising is excellent with over $8% gross and net earnings. For the million Enterprise Economist ' r. A current look at a company ity in important alloys for onr tjkmships between earnings and tho. market price is , t es¬ of kinds, fu(Th res e doesn't s e t n t a y around long fenoiigh to get counted). So .it is, that a oil * future ~ less steels and in 7*% live, Great Lakes Steel said: "The at 20 steels times Earnings or possibly more, Ira U. Cobleigh of dend payments, while ihantic stock such tical • or an ^ of 176,426 shares bringing nnllion into the treasury. Were are outstanding 1,570,950 common s ha re s listed on the some ro-; pharmaceutransistor as a eager volume a superior /qiiaii- around 27. production baSis; ties of strength, toughness and Molybdenum common makes no weldability previously,- only \ ob- appeal whatever to the buyer for tamable in higher priced steels." — Small extraordinary conjectures i the shares of Molybdenum Corporation of America fall. This stock' sold, and sells today, on ro¬ mance; but the. romance now to; be getting closer to pas ^eerns ^ ^ f s What are some y of the things the, last 13 months?; Briefly they are threefold. Molybdenum Corp. materials which have been gaining strategic * importance in pajneralogy. "The first of these is piolybdenum. '! Molybdenum has been, for some years, an important alloy metal especially in the toughening oi Steel. Molybdenum Corp. is the Second largest American processor of molybdenum and is a leading producer of tungsten as well. These two metals have, for some time,' accounted for about 85% at .Albany, Oregon, a sample cylindrical 'molybdenum casting for the first time. Since molybdehum melts' at 4748 degree Fahrenheit, the cast metal now assumes -Teal importance in the design and production of a s series of parts FliMA lo Sell Debs. bow, is rare earths. Mr. Marx side; -Molybde- of 1% year 4% secondary market operations debentures and $100 million of eight-month de¬ in the world ; at Oka, Quebec, ,43 miles from Montreal. / MLY owns 44% (Kennecott owns 46%) of Quebec Columbium Ltd., nounced fhesfe MLY ■golden store of the stuff at Moun¬ tain Pass, Calif. Here the com¬ pany's property is believed to conr on the the largest well uses of you rare rare earths James P. Stewart Joins They are useful in stain- Townsend, Dabney Firm (Special to The Financial Chronicle) BANGOR, Maine $150,000,000 of secondary market operations, series SM-1959-A 3% 1959, to and the U. from State Street. 6 market his secondary . ( Mr. Stewart for¬ investment own conducted business Bangor. operations. ILLINOIS NATIONAL BANK and TRUST COMPANY OF CHICAGO Statement of America. ... * v biuin and ■ Liability .'$2,857,982,123.07 LIABILITIES 5,667,121.64 23,710,630.63 Reserve for 10,000,000.00 Contingencies Income Collected but Not Earned. from been the past CAPITAL ACCOUNTS Capital Stock (3,000,000 shares. $ Par value $33«) Surplus. 100,000,000.00 125,000,000.00 Undivided Profits 36,277,612.77 Total Capital Accounts Total Liabilities and pledged to are $ 261,277,612.77 Capital Accounts.... $2,857,982,123.07 United States Government obligations carried at $276,642,710.37 public and trust deposits and for other as required or permitted by law secure purposes an un¬ BOARD total plus 1% in stock. "There was a 10% stock dividend in 1951 and a a large OF WALTER J. Q. General Motors r; COWLES Mitchell, Hutchins & Co. CLJDAHY ROBERT Fairbanks, Morse & Co. Chairman of Board Swift & Company . The International Harvester The Cuneo Press, Inc. Company CALVIN .FENTRESS, JR. Allstate Insurance Company Pillsbury Compcny FRANK F. TAYLOR Banker CHARLES H. KELLSTADT HERMAN WALDECK President Chairman of the Board PHILIP W. PILLSBURY Chairman of the Board of Directors FRANK W. JENKS President CUNEO H. MORSE, JR. President HOLMES President LA Partner Company JOHN Cudahy Packing Company F. Banker WILLIAM H. MITCHELL WILLIAM A. HEWITT Chairman of the Board JOHN KENNEDY President JAMES R. LEAVELL President, Deere & Company Cowles Properties EDWARD A. DAVID M. Chairman CARRY President The FISHER Corporation Commonwealth Edison Pullman Incorporated ALFRED P. WILLIS GALE Managing Owner Borland Properties CHAMP DIRECTORS CUMMINGS, Chairman Director BORLAND B. J. LAWRENCE ADAMS Real Estate CHAUNCEY 84 centk per 10 years, and price/earnings ratio and $2,596,704,510.30 common Net earnings/too, nothing spectacular, rising above 2,156,007.65 Total Liabilities ;. 1950-57. in 6,900,000.00 Total Resources.......................... sales, which averaged about $21.5 annually for. .the eight share 5,513,779.26 11,203,999.48 Banking House. * million never 6,750,000.00 ............ Acceptances. Income Accrued but Not Collected.. r* MLY considered little documentation in have on Acceptances and utility of 1 the analyst, years 149,743,306,67 1,066,113,632.33 Reserves for Taxes, Interest, and Expenses.. varieties jot steel, sales of millions By 816,618,523.80 . Deposits................................ ,$2,555,170,750.38 these materials in more and more must, be Obligations '*T 795,138,881.53 rare; broader acceptance « .$ Other Bonds and Securities Stock in Federal Reserve Bank. V v .• Cash and Due from Banks..... Loans and Discounts......«,... t ; December 31, 1958 , United States Government v Now in regard to, both colum- ' . RESOURCES - , , Condition ' % ' ' James P. associated becom,e to merly for many years S. Treasury used the finance borrowings repay has Stewart — 10, with Townsend, Dabney & Tyson, debentures which mature Feb an content. members of the New York Stock 10, ing will be used to redeem the and ;025 '■ tantalum. In addition, ■-< MLY owns another large _scale deposit of columbium m South indispensable element 2-for-l split in 1955. <Misch metal) in. the flint in your Here then we perceive in MLY ■ pigarette lighter. Rare earth com- a stock which, by reference to pounds, are a valuable additive to normal - criteria of" evaluation is steel increasing workability and selling far too high. At 42 this fluidity, and reducing the sulphur stock presents a fantastic are Feb. The net proceeds of this offer¬ ore say, but what are earths? Well they Marache & Co., 67 New York City, about the morning or -Customers' amounting to 51 cents a share for 1957. Dividends/ however, have Teserves anywhere—at least two been paid without" interruption -million tons of bastnasite ore as- since 1940. For 1958 'the cash saying *10% in rare earths. All dividend was 30 cents a -share 'tain very t deliverable of Jan. 27, 1959. ,. on, find dabbling in exotic items since 1916, came up, in 1951, with a Sheet, Rate of short 1959. vvith indicated resei-ycs: estimated at °Yer 15 milUop.tdns assaying,' together in nature, the most common of these being cerium and After Granbery, Wall Exchange, on Feb. 2nd will admit Ernest T. Greeff, Herbert W. Mar¬ maturity and ache, Jr., and J. Sheafe Satterprice of long maturity to be an¬ thwaite, Jr., to partnership. and dated usual point of view. If you are to call MLY a "growth" stock you lanthanum." non-cailable, bentures, both issues v deposits Hirsch, President, defines these as fa mixture of 15 metals which oc¬ cur Admit Three to Firm lion ! butter. 'ji;The second string to the MLY Granbery, Marache to about or on Tuesday, Jan. 27, 1959, $100 mil¬ „ i .* The Federal National Mortgage Association will offer num of pounds a year are a definite f uture possibility. These exotic elements may now be'in an early; phase comparable to that of nickel / .yitaL to-our - missile development ur aluminum 30 years ago. They ' program. The company has been do offer unique; qualities and a purchasing its concentrates mainly considerable profit potential to from Kennecott Copper Corp. but Molybdenum Corp. if they live up . is believed to have one of the to their billing. Up to now, howlargest molybdenum ore bodies in ever, molybdenum .and tungsten the world on its Questa, New have s u p p 1 i e d the bread and Mexico properties. presidents of McDonnell & C<v Incorporated, 120 Broadway, New York City, members of the New York Stock Exchange. CONTINENTAL • supply , . share imag¬ a C. Henry Buhl III and C. Ly¬ Crane have been elected vice man ing: the high temperatures in jet ^ earths it doesn't impetus take much to provide tlae necest to mdlybdenum was given only sary alloy elements -for special jast weeki however, when the steels; Maybe a. cpuple ,of „pounds Jj. - S. Bureau of Mines produced to the ton. But envisioning the ( If useful in resist- may prove of company profits. New k $10 earn medium. : Corp. shares with Kennecott O. Copper Corp. ownership . in prob- f / major position in three types ably the largest known columbium'? a it were to prove market . caused it to. engines. gyrate between 16 and 42% within V On the of well volatile and In practical applications this new GLX-W steel is usefuLin pressure t.f vessels, earth movers, heavy road and construction machinery, car; ' - i truck, and bus frames. •*?. ;V Columbium, also- alloyed with; about MLY which have has , MLY may however/ an exciting f , nary carbon steel, and a substantial strength to weight advantage. steel, \ McDonnell t Co. lie. imaginative, quantities^ pf 'coldmbium may sell 'at. 40 to 45 -added produce riiUd/carbon steels times current earnings because of with double the strength of ordiabout the brightness of its future it is in the second category that Sto?k Exchange, and pn^cbase 1 and t/100 shares through Oct. 18, 1963 $29.70 per share. These war/ra s currently selling at Company, s o m e: rare and if really broad mar- new regarded nas an dmpbrtant metallurgical advance because are they make available; „on "respect for a long record for stability of earnings and diyiout and • ing .ingredient. About... this, Mr. W. D. MacDonnell, President of stock may sell . columbium production of lower .priced alloy h:etsopen up for them, then major and - carbon steels. Rare /earths v^armng power Tor Molybdenum have also been indicated as "useful loD2 predicted and antici- fine industrial or; a . of earths. If these are, indeed, the coming metals of the high temperature, Jhigh speed age in which also applied are ine where it could sell! high-strength steel, GLX-W rising ferrocolumbium, s u p p 1 i e d by Molybdenum Corp. as a key alloy- r fine \ the and , and ure. • - BUM t Crane W» of intrepid speculator, the romantic we Patec^ may materialize. The man^Sement is competent, the ore bodies rich and -extensive, and the interest,, is columbium. Quite r,e-; research, patient and intensive, cently the steel industry was Many,, c o m p a n i e s which have alerted to a significant technology-: waited so long for their dreams to cal break-through when Great true have gone broke doing Lakes Steel Co. (aj subsidiary ,df lL Not so with MLY. Financial National Steel) announced its new position- was stabilized in 1957 by sentially two past " ■ - in the shielding of atomic engines. Another exciting metal of the future,, in which MLY has a major ' " p o w e r power shares, of earning s * i ?. . net working capital.) should discern in the current interest and sprightly market action in these shares, considerable optimum about the recently spotlighted for its activ¬ high speed/ high temperature age ,-The stock market devotes most of its time to establishing rela- vf hi . in Obviously ~ By DR. IRA U. COBLEIGH over share. ever, Its Romantic Metals 7 (403) Banker Sears, Roebuck and Co. SALLE, JACKSON, CLARK AND QUINCY STREETS Member Federal Deposit Insurance • > CHICAGO 90, ILLINOIS Corporation In 8 The Commercial and Financial Chronicle (404) Philips Lamps Works and the lists of which Dealer-Broker Investment current market review with companies which could candidates for stock are folio.:,. : • and pay more in 1959, a Growing West—Booklet describing in¬ dustrial opportunities in area served—Utah Power & Light Co., Dept. K., Box 899, Salt Lake City 10, Utah. IJ. S. Banks—Comparative figures on the 15 largest banks in : the United States—Bankers Trust Company, 16 Wall Street, New York 15, N. Y. Recommendations & Literature It it underttood that the firmt mentioned will be pleated tend interacted partiet the following literature: tee a , Abitibi Power & Paper Witter pulsion of roeketrandearth satellites with particular com¬ ments on Traeerlab, Inc. and Combustion EngineeringAtomic Development Securities Co., Inc., 1033 Thirtieth Street, N. Wy, "Washington 7# D. C. Automobile Producers—Survey—E. F. Hutton & Company, 61 Broadway, New York 6, N. Y. Burnham -View — Monthly Investment letter — Burnham and Company, 15 Broad Street, New York 5, N. Y. Also avail¬ bell Red Lake Mines and Delta Air Lines. Allied — Survey of Adams Express Co., Lehman Common Stock The Street, H. Cassel & Joint 1959—Bulletin— report Hooker Review — — Harkisondass Cloth & General Mills and Tata Chemicals. — Current information — licly Yamalchi Securities Corp. Jan. 20 on and a na¬ ^fchat offered pub¬ an issue of 500,000 shares of Southern "California Ed-' ison Co. at stock common (par $25) $60 per share. - , The net proceeds from the sale will be used by the company in retire to short-term for outstanding any bank loans incurred construction, and the balance will become treasury funds for company's continuing construction program. It is pres¬ ently expected that gross plant additions for the years 1958-59 will total approximately $273,257,in the use 000. The company has paid dividends its common stock in each year on since its incorporation in 1909. On Dec. 18, 1958, the directors de¬ clared an increased quarterly dividend of 65 cents per share, payable on Jan. 31, 1959 to stock¬ holders of record on Jan. 5, 1959. Southern California Edison is Chemical Lukhmidass, 5 Hamam Street, Bombay, India. Also available is an review of Oil Refineries in 1957, Jessop & Co., Delhi Japanese Stocks International Shoe. Corporation — Annual on Boston tion-wide group Chemical report — Hooker Corporation, Secretary, 26 Forty-seventh Street, Niagara Falls, N. Y. Interstate Engineering Corporation—Analysis—P. W. Brooks & Co., 115 Broadway, New York 6, N. Y. S. S. Kresge Company—Study—Kenower, MacArthur & Co., Ford Building, Detroit 26, Mich. Lockheed Aircraft Analysis — Newburger, Loeb & Co., 15 Broad Street, New York 5, N. Y. Michigan Seamless Tube Company—Analysis—R. C. O'Donnell & Company, Penobscot Building, Detroit 26, Mich. Corporation, 120 Broadway, New York Companies Chesapeake & Ohio. on Rubber Company—Analysis—Parrish & Co., 40 Wall Street, New York 5, N. Y. Industries, Inc. — Report — Hardy & Co., 30 Broad Street, New York 4, N. Y. Also available is a brief Co., 61 Broadway, New York 6, N. Y. Stock 31 Dixon Chemical 5, New York. Indian Company, Dayton Foreign External & Internal Securities—1958 year-end prices— New York Hanseatic data are First Witter & Co. headed Dean part & Louisiana Gas Company—Analysis—Schweickart & Co., 29 Broadway, New York 6, N. Y. Badger Paint & Uarware Stores, Inc. —Report — Milwaukee Company, 207 East Michigan Avenue, Milwaukee 2, Wis. Also available is a report on Wisconsin Power & Light Co. C. I. T. Financial Corp.—Data—Herbert E. Stern & Co., 52 Wall Street, New York 5, N. Y. Also in the same circular Copper—Report—J. R. Williston & Beane, 115 Broadway, New York 6, N. Y. Also available is an analysis of II. L. Green Co., Inc. European Common Market—Folder containing a time table and other data—Manufacturers Trust Company, Advertising De¬ partment, 44 Wall Street, New York 15, N. Y. Federal.Stock Transfer Tax—Effective Jan. 1, Homsey Arkansas Corporation, National Aviation Corporation, National Shares Corporation, Tri Continental Corporation and U. S. & For¬ eign Securities Corp.—Thomson & McKinnon, H Wall New York 5, N. Y. Pont, Milk Street, Boston 9, Mass. Also in the same circular are data on American Metal Climax Lie., Mueller Brass and United States Lines. able is current Foreign Letter. End Funds Chemical—Data—du Gronp Offers So. Calif. Edison , . Closed v. Compauy—Analysis—McLeod, Young, Weir & Company, 50 King Street, West, Toronto, Ont., Canada. ^' ,• ■ ;':'H Air Products Incorporated — Review — Ira Haupt & Co., Ill Broadway, New York 6, N. Y. Air Reduction—Data—Dreyfus & Company, 50 Broadway, New York 4, N. Y. Also in the same circular are data on Camp¬ Atomic Letter No. 44—Discussion of projects for nuclear pro¬ Thursday, January 22, 1959 . First Boston-Dean '' to m . suggested port¬ '>;v Chest in the Treasure earn splits, and . a public utility company which sup¬ plies electric energy in portions of central southern and California, excluding the City of Los An¬ geles and certain other cities. Cus¬ tomers served totaled 1,489,520 by the company — Company of New York, Inc., Ill Broadway, New York 7, t New York. Market • Review Wall For 1958—Circular—Calvin Bullock Ltd., 1 Street, New York 5, N. Y. National Distillers & Chemical Corp.—Memorandum—William Gas Industry—Investment review—Reynolds & Co., Dept. CF-1 (Alt. Richard S. Graham), 120 Broadway, New York 5, N. Y. Natural Norton- Company, 9 Maiden Lane, New York 38, N. Y. New England Electric System—Analysis—Francis I. du Pont & Co., 1 Wall Street, New York 5, N. Y. Also in the same New Orleans Bank Stocks—Comparative tabulation—Scharff Jones, Incorporated, 219 Carondelet Street, New Orleans 12, La. New York City Bank Stocks—Analysis—A. M. Kidder & Co., Inc., 1 Wall Streefc New York 5, N. Y. New York City Bar& Stocks—Year-end comparison and anal¬ ysis of 13 New. York City bank stocks—Laird, Bissell & Meeds, 120 Broadway, New York 5, N. Y. Nova Seotia—Report' on province outlining natural resources and industrial development potential —■ Canadian Pacific Railway Company; Department of Industrial Development, Montreal, Que., Canada Over-the-Counter Index—Folder showing an up-to-date com¬ bulletin is & as River Wall Mills Inc.—Analysis—H. Rice Hentz & Co., 72 Securities & Co., 15 Broad , Shipbuilding Industry' in Japan—Survey—Nomura Securities Co., Ltd., 61 Broadway,-New York 6, N. Y. Also in the same issue of the Nomura Monthly Stock Digest are data on Toyota Motor and Mitsubishi Shoji, and a review of the Jap¬ anese Sulphur economy. Industry—Survey—Harris, Upham & Co., 120 Broad¬ New York 3, N. Y. Also available are a report on Hammill & Co., 44 an analysis Street, New York 5, N. Y. Also available is for the Oil Outlook for 1959. 1958—Review—Handy & Harman, 82 Fulton Street, New York 38, N. Y. Studebaker-Packard 10 Post Botany Mills—Report—Lerner & Co., vs. Office Square, Boston 9, Mass. < Plywood—Report—Bache & Co., 36 Wall Street, 5, N. Y. New York income $249,243,000 and net $39,425,000, compared to Halsey, Stuart Group Offers Utility Bonds Halsey, Stuart & Co. Inc. and associates an are offering today (Jan. issue of $20,000,000 Indiana & Michigan Electric Co. first mortgage bonds, 4.% % series, due Nov. 1, 1988 at 102.411% and ac¬ crued interest, to yield approxi¬ 4.60%. The group won award of the issue at competitive sale yesterday (Jan. 21) on a bid mately of 101.67%. Net proceeds from, the financ¬ together with -other funds, by the company for the prepayment of outstanding bank notes, issued for construc¬ tion purposes, and fhe balance will be used to pay extensions, additions arid improvements to the company's properties. The cost of the construction program for the ing, will be used Clarence A. Ray Donald MacGregor Now WHh Hill, Darlington Donald MacGregor has become with Hill, Darlington associated Opens (Special to The financial Chronicle) BAKERSFIELD, Calif.— A. Ray is conducting a Clarence securities business from offices at 1508 Eighteenth Street. & Co., 40 Wall Street, New York City, members of the New York Stock Exchange members of the and H. M. Schreck Opens associate American and field, having been associated with both Standard & Poor's Corp. and Fitch Publishing Co. final half of around BROOKLYN; N. Y.—Harry M. Stock will manage the firm's research department. He was formerly senior analyst at the member firm of Jacques Coe & Co. Mr. MacGregor has had exten¬ sive experience in the securities Schreck is conducting a securities business from offices at 150 East 19th Street. Opens Inv. Office BAYSIDE, N. Y.—Ella B. Craw¬ ford is conducting a securities business from offices at 28-29— 209th Place. The & Distribution bonds "FOR SALE" Bound Volumes of the & FINANCIAL CHRONICLE Available accrued interest in each case. Indiana & Michigan Electric subsidiary of American Electric Power Co., Inc., is en¬ gaged in the generation, purchase, Co., a HAnover 2-2400 sale of electric panies and municipalities in Indi¬ ana and southwestern Michigan. The company serves 163 com¬ munities in an area liaving an estimated population of 1,245,000. For the or 12 months ended June 30, 1958 the company had operat¬ ing revenues of $65,792,881 and net income of $10,187,940. Form Write Edwin L. Teletype NY 1-376-377-378 and immediately in N. Y. C. Members New 1 ork Security Dealers Association Trinity Place, New York 6, N. Y. redeemable regular redemption prices ranging from 101.17% to par, and at special redemption prices re¬ ceding from 102.43% to par, plus to the public and the supplying of electricity at whole¬ sale to other electric utility com¬ From 1928-1942 74 will be at energy COMMERCIAL Troster, Singer & Co. 1958 is estimated at $35,300,000. transmission (a) Operating Utilities (b) Natural Gas Companies Transmission, Production Oct. with $217,135,000 and $31,986,000 for the calendar year 1957. United States Exchange, Firm Trading Markets in- months ended amounted to 22) Silver Market in to Offerings—Compilation of issues marketed in Dillon, Union Street, New YoYk 5", "N*. T. way, Organiza¬ Street, New .York. 15,. N..Y. 1958—Eastman ; Brand Wall Street, New York 5, N. Y. Ruberoid Co. — Memorandum — Shearson, and market -performance- over a 20-year period •— National Quotation Bureau, Inc., 46 Front Street, New York 4, N. Y, Petroleum Situation —• Review —. Chase Manhattan Bank, 18 Preferred Stock 12 31, 1958, total operating revenues list way, New York 4, N. Y. Also in the same circular are data on Flintkote Co. and Baltimore & Ohio Railroad Co. yield Pine a tion, 120 Broadway, New York 5, N. Y. Pittsburgh Steel Company—Review—Purcell & Co., 50 Broad¬ Jones Averages and the 35 over-the-counter industrial stocks Averages, both brief analysis of Kelsey Hayes Co. and the Oct. 31, 1958. ■r, parison'between the listed industrial stocks used in the Dowused in the National Quotation Bureau a of "quarter century" dividend payers. Nortex Oil & Gas Corp.—Bulletin—De Witt Conklin For on Phone — REctor 2-9570 curities Beck, c/o Chronicle, 25 Park PI., N. Y. 7 Barclay Securities HEWLETT, N. Y.—Barclay Se¬ Corporation has been formed with offices at 235 Everett Avenue ki Tfi'n nco to engage in a securities Volume 189 Number 5814 . . . The Commercial and Financial Chronicle DIRECTORS DISCOUNT CORPORATION OF NEW YORK HENRY C. ALEXANDER Chairman Oldest Chartered Financial Statement of the Board, of Condition J. P. Morgan & Co. Incorporated EDWARD E. Institution South of the Nation's of December 31, 1958 . ANDERSON,.; Senior Vice-President Acceptances Discounted ~ —- $.47,340,748.61 United States Government Securitiesand GEORGE CHAMPION Capital. as ASSETS President, Security Contracts, at market or less The Chase Manhattan Banl; 98,331,336.26 Interest Receivable Accrued 429,354.17 J. LUTHER CLEVELAND STATEMENT OF CONDITION Chairman Sundry Debits of the Board, Guaranty Trust Company of New York _C 286,716.94 — Cash and Due from Banks 3,380,170.04 —..——— S. SLOAN COLT Director, * Bankers Trust Company LIABILITIES CHARLES E. DUNBAR Executive HORACE Vice-President Capital C. FLANIGAN Chairman Loans ADRIAN M. MASSIE Accrued Taxes HERBERT N. REPP President! & TRUST COMPANY HOWARD C. SHEPERD of the Board, The First National City Bank Chairman AUGUSTA, GEORGIA Member Federal Reserve System FDIC 195 8,528,294.54 225,000.00 — 18,000,000.00 -— —43,386,804.88 Endorsement . GEORGIA RAILROAD BANK — Payable Security Contracts DUDLEY H. MILLS . 2,528,294.54 $ Acceptances Rediscounted and Sold with of the Board, Tor\ Trust Company of the Board __ General Reserve Board, Chemical Corn Exchange Chairman of the Chairman 4,000,000.00 Undivided Profits HAROLD H. HELM Chairman ——_-„__$2,000,000.00 Surplus of the Board, Manufacturers Trust Company The New — 1,691,579.96 -—: Accrued Interest and Sundry Credits 76,890,930.95 — Expenses ~ . 604,605.95 441,109.74 .. $149,768,326.02 •/ New York. OFFICES: FIFTY-EIGHT PINE STREET 10 The Commercial and Financial Chronicle (406) s. ment Fieer Tiade and United Stales Dec. for are . Thursday, January 22. 1959 . envisions* keener currencies; , rnanitarian our coun- period of broad transition which tries. Much ol it has paid toi is causing widespread worry as American supplies and machinery wpll discussion of well as widesnrpad discussion of needed to rebuild factories, homes, as widespread other buildings, and roads de¬ some of its stroyed by the war or made obso¬ visible results. lete by modern technology. The transition is the from world only reasoning has the output of expanded factories. Now few a been countries prosperous could buy the to basic The that of the countries, but war- an im- porlant group, believe themselves strong enough financially to main¬ tain a limited independence of great In the ond of sec¬ For International Commerce Only sentence that A Eleven para¬ Elizabeth E. graph, George Shea, U.S.A. the prod ucers." Cook writing of an- a cur- partial free trade and lency have creation un- in the Wall Street Journal of Dec. 8, 1958, cut through ion. They are the United Kingjungle of dom, France, West Germany, Den- a nfnmonw whili! rmit thw minimum, .. . the implications of an now Community, nomic formed commonly tw^vemTa^o^nd about nutinto effect on count^^ Jan 1 6 CIcountiiessaie: Fiance ; Mission Partly Accomplished rru n/r u n *rii Thl 1959 West GerGe ■ ^distribution, the lir" American convertibility helps trade the signing nations in two ways, first by * removing whatever exchange barrier there ti'sing, the packaging, handling,, and transportation system for them devised* has buying/powerequiv- alent to the other liberalized additional cur— between been them and It sec- be may that American i'ac- measures necessary to maintain the 0£ - the hnt has tories in the Common Market will Freer taxes are franc cui in ^a- stability inprpaitwi been /announced, increased on both goods , and incomes planned. Wage and salary in- ; are to be prohibited exfor the lowest .earners. ,.4 creases cept Prices of French goods will rise, . . . ....... , - +u tion emintvipq other $60 billion taken agencies, or from War more an purposes has been labeled taxpayers expended Austria, Greece, Finland, Mar a 1 so 11 turned countries to currencies. their Turkey, Switzer- and full have not re- convertibility of applying Restrictions own residents have not 10% sa^e •,1959. property, f c proceeds of c^rmr-itiag secuiities, or ana not any to r,iv./3,r» othei even united in a to undersell products. The central banks pay- barriers against each other and will eliminate them over the coming Ewntnall^fSI vear's have the any, against same v, tariff all 12 -nd by- South have Afrira of these Shares having been solJ, this advertisement appears been their built up as a matter Ann in miSN1H thn has been exported from .e t; if of record only. January 22, 1959 Sour tries, of pros- always, as solvent free one of nation the is a currency. for France—or of ? the 10 from sound Else coun¬ member a Market not in was of the the start, financial condi- Pec* 26,-1958. Since World txt311 War If no premier had lasted long enough to accomplish any econ- Corporation omy, matter no But vision. has lance how now, a in clear is co d logic that the France is be the the in possible that his to only a Common choice tor strong member Market or are withdraw-from it and become the of its strength. , could ~ sur- r; ' > are convinced that the franc will hold/ they will find .ways enough to build trade with it. For France is a rich countiy. It doesn't have to stop to build them factories. It has new And now. 1T has it ^ hidden wealth. EstiiTiate8 ot gold metal s^hfilfnn ft that w • ?,?1" be"another"$3^"baUoi may hoarded here in dollars. , . , since de Gaulle became President have had to in those be drastic than more other countries because they are meant to correct financial irresponsibility as well as to stim-^ ulate foreign trade. The 10% tariff cut required for the -Commoii Market has been extended 17 nations and favored most to all nations, the U. S. The 20% to the Frances including increase in im¬ port quotas to Common Market countries will permit imports up to 3% of France's production own 0f any product. On 10% of her im* ports, France's import quotas favor t}ie Common py Market bold a countries. stroke, import quotas have been removed ciprocal trade-with the 17 tries to the business with extent done France by in of 90% those on re- coun- of the countries 1953. to first victim France has been suffering from inflation, with a treasury deficit Fiance's the dollar severe import area than quotas have those against been of other more Euro¬ ,, due to crises. They the French themselves Once tl patriot can convince the French people of his deGaulle, levelheaded SUC^95 Gvery. country \voiId needs. It Common Stock tax collections lower than governmental expenditures, and sidies and 30% i previous France. The changes made by France have measure although Common 225,973 Shares . in love do turned, they prise the world. ; .. dignity throughout r- a a Wine . ,. , and restored v symbols of Incorporated borne' it m, r, Europe, and perity.iNow, Lynch, Pierce, Fenner 8C Smith and here. countries', not France, alone Merrill people don't like better than others,' austerity any but they have gritted their teeth im>re than $2 billion there j' barrier, in Switzerland. bonds French na-t tional payments running against 15. the U S A - «. then «■> hiiiien convertible Cerro de Pasco of en-, to ..Confidence NOT A NEW ISSUE American many reserves with the* balance of interna year been All by their abil- by purchases of gold from Russia ket they have reduced their tariff tirely i. lty are French The of They years iIlfllI by anyone of bank balances, in- by Miss Cook before the Municipal Analysts, New York City, Jan. here and elsewhere Market comprehensive agreement. By the terms of the Common Mar- spent address Common of Europe proud. And. if the tide of thought more of can be 1 more has not been extended to transfer from securities Gradually, through the , The 6 countries sid." Some of this money has been come international balance of payments, selll"S m tho?e European markets, their goods to- the U.S.A. and to Recently lart. nf ?mce payment can be had in dol-ithe rest of the world. Recently their export trade has been helped lars at once' been changed. Full convertibility foreign countries for hu- possible for these 11 countries to no . ?n "foreign in g-e^ dollars and '^^0 imenVan pvnmft?in'' *eC0VG£y' able to sell va£:ag to American expoiters in have beenthe, countries of The The to ^5 area special reason to leave a balanGe declare convertibility if they had here* (The dollar area includes not already been in good financial U-S-A-' Canada, Alaska, Hawaii,- condition internally and in their the land. estimated of the money American II Nations, 17 rhri« whirh Ireland, United the amnnff are ] p,®® port bureaus, missions, than 160,000,000. The 11 more elude the ^0uar nooulal ezu?la' a.nd others-> IMonetary3Fundf fhe ^xport-ImBank, . subsidies " annnnnpfH . ondly by making,the sum due in/reap "the first benefits, because with repeal of subsidies and prices payment for products sent into they know what to do, and be¬ of imported articles are automat-. any of them just as good as dollars cause ,oi;the admiration for Americally" raised by the devaluing of because freely convertible into lieaii products. As the standard of the franc. The:purpose is to indollars. "... > living improves, there should be crease exports and decrease imSince War II, all countries have-a; larger. market for both American ports until the new taxes meet, been more eager to sell goods in aPd home mass-produced articles, the reduced operating expenses of, the dollar area than anywhere /Political integration is not an the Government, else, because the dollars received immediate, aim of the Common The West German Central Bank in payment could all be taken out Market but there will be a natural has granted the Bank of France a and converted at full value into tendency in that direction. Reg- $60,000,000 line of credit in case any other currency. Now non-resulations are to be made establish¬ of any sudden exchange emer¬ ments, but non-residents only, in ing uniform qualifications for docgency. The Bank of England and any of the sighing countries may tors, lawyers, engineers, archi- the Belgian and Netherlands cenconvert payment due Dec. 29, tects, etc. There is also to be a tral tects,. banks have offered about 1958, or later, from international parliament, a council of ministers, $190,000,000, and a group of U. S. ..commerce, from any one of the 11 and a law court within the Com- banks headed by the Chase Mancurrencies into any other currency mon Market. hattan Bank and the...First. Nathe world, even into rubles.' / tional City Bank have Philippines, Puerto Rico, Ven- 2' Through the Marshall Plan, the «'" numerous , arranged tn ll' *An includes the to For central and other banks and- - Evidence of Improvement :/a ^200,000,000 stand-by credit.; for companies jn international But to get back to the 11 coun- Swiss banks have recently made an We1€+u' ° thenLaie trade there will no longer be a tries which include the Common several loans to French interests the members 01 tne European fco- special advantage in selling in the vMarket. It would not have been and not long ago sold a large issue' n for also fallen Under the pressure of de Gaulle's ir0n will the first painful steps Ne^flaSdSl fmm demand'^ Yontemnl?tfon o^^the Sri 1 2r nd (?f ihJ nlSp «f the^Tnited State^ of America of the United States oi America since agreement have u ., and The • plrtpiiqivp Luxcmb'?^r§'Portugal, Noi - * And and / ~ countries the nounced some between . our ' position of be¬ ing only one in trouble . a position of the greatest producer of goods in the little such as it is, ami confidence in .them The plants are still to be .their currencies and their foreign /built, the/products perfected,'>th? '• for trade. ■■■•■ taste for them -created by adver- and purposes American personnel in those "The United States lias entered very ' Despite the limitations' qf the .manner, ;witlr- the most modern,; xencies and, like them has been agreement between the 11 coun- mechanized plants. declared. : convertible into any r tries, it has great psychological -: But mass production and mas.1? other currency involved in-, in-* importance as an expression, of ;distribution will not happen over ternational trade, confidence—confidence in peace, might in an area which hasn't had As- prices com¬ petitive; and predicts free nations will enjoy a greater volume of foreign trade within which we can compete for our share. vCut Back to Size *zeci to permit the 6 countries to buT more of each other's right along, products. - to handle all these papers. trade international competition and hopes that it will help keep U.S.A. value. With tariffs and quota restrictions reduced, imports would " have rushed in and exports would '* plans for equalizing wages and have been taken. The franc has been hampered by restriction of other costs of production in the 6 b<?en devalued for the 7th time * amount, the necessity of obtaining countries. It is planned to wdrk since War II, its gold "value rea license, and by having to pay a -out ways of assuring the free dueed by 14.93%. This has the efheavy premium for dollar ex- movement of labor and capital in- fect 0f making each dollar worth/ change. The new freedom will: be /-vestment to any part of the 6 17 55% m0re francs. At this lower helpful to central banks and gov- countries. The intention is to engojd value the franc has;- at the • ernment agencies which have had courage mass production and mass moment a ticked off by Miss Cook. She takes note of the increased manufacturing of American firms taking place abroad, to circumvent high cost of production here; explains how these American firms may benefit from the Common Market and convertibility of European members of the Common Market, Import quotas have been liberal- to countries. But in others they have trade, monetary and other developments in Western the United States, prior capital trans- making the to with Publicity Manager, Hemphill, Noyes & Co., New York City upon been fers By ELIZABETH ELLSWORTH COOK* Europe, and their effect due Residents of European countries Competition for Its Share The latest imports 29, 1958. have . . 'i • to lVale+ high tariffs. 30% higher S-Ub" With prices in France tthan in the other 5 Common Mar¬ ket countries, only national bank¬ ruptcy could be expected it France attempted to carry out the terriis of the Common Market .with the franc at its old stated pean countries but, with the franc universally convertible, dollar im¬ ports are now no ta»e°us than , , , any more disadvan- other. , Already . the cp-lota has been revised to per- mit the U.S.A. to export to France 50% of what it sold there in 1953, compared with less than 15% til now. un¬ This should help our ex¬ ports,, especially of, raw., materials Volume -189 such and . with France The Commercial and Financial Chronicle . , gation will fuels sulphur, cotton, as Trade Number 5814 will be made. The Convertibility intention is to force all signer na- , possible only tions to curb inflationary tended- easier possibly it will be larger, w loan be a (407) balancer.their is Fund Loans ev£ry countries of" to immediate any out of the Mar- The United Kingdom is not a to month, from year to year, a namember of the Common Market tion may owe more or be owed but it is a Marshall' Plan coun-> more, ",witli'the difference settled try, did sign the, new European--in".1 gold orTin a foreign currency Monetary Agreement, and has an- acceptable 'to the creditors. : Plan, 17 countries-joined in the Organization for European Economic Cooperation and the . European Payments Union, a bank through.-*Which with of one the prospect signing the which finds would rency In the working in are which *their, exports of-ev6ry porarily short of keep their currencies sound kind—approximately. From month Plan shall + currencies imports * Outgrowth of Marshall of among nations COMING Hself Tem- any foreign cur- be in general EVENTS accordance U S policy of In helping all free world countries to help themselves Looking-ahead some years, it would that seem free i nations Britain must export to eat. Competition from the Common Market countries will ;increase but .for the imports needed for reha- bilitation.;£Jy quotas and frozen currencies ; they restricted im-» reciprocal concessions oLthe Aborts" to :*nere<mitip<i naiH wW agreement will ease5 that compel ;they could:in goods, and went into the _ tition somewhat. Moreover Great debt at the Sheraton Hotel. before. And in ever Feb. 6, 1959 that larger, freer trade, the United can compete for its share, that signing of . Feb. 27, 1959 (Special to The Financial Chronicle) * countries will that they also want currencies. The one ', prosperous^ mOsf of - (Special to The financial Chronicle) LOS Bankers Association of Amer¬ ica annual meeting at the Hilton " ANGELES, Calif .—John B, Hotel. securities 618 South :.7 0nly'7 convertibility7 ' "77 T the "announcements 7 will become fully convertible^for;7;^ everyone for any mirpOv^e.Tt has rpt been so except Tor .the necessity " are Monetary Agreement was signed by all 17 countries in 1955 to erla'nd has of finds member , ' ... H. W. Kino Onens t . ^ ? those m the cur-1 ^ VJ; • Ai2pe • SHREVEPORT, La. wants itself temporarily out of balance it can apply for a loan for not more than 2 years from the new European irl xx/hifh hoc ffcfiftfl OfM flfm Fund, which has $600,000,000 nf of lending power. Only after investi- ' ' - . King is engaging in a securities business from offices at 3109 Al- to be paid u™t€« states. . 1?/ wl?e, yltterenc6 of as to what the near-term 7 .J opinion Ht° , in his national, many Amencan - ^ac^ul(eis, in goods, services, or securities to which he attaches equal value. Otherwise he doesn't want to makf any more calpa +n make nnv mnvp sales to that party. •:,-;777 - 7~ 7 ~ ~ " currency or New , v:!,> ' nor a solicitation oj offers to buy any oj its in issue of 5V • . " ; eign countries, possibly as much $50 billion. About is in nat-v • f" ural such resources ufacturing. , January 20, 1959 oil as growing Main N0rth Street of John Muir & i ^ew Yor^ Qty, passed away ' Jan- 14 at the age of 66 following McCuen. a P , !. ■_ n^u. » ■ > r - .Tan n/r . , Id at thp acfp nf fnllnwin^ fifi long illness. . have more able NEW U.S.A. » ;; . ' •" an The in 77 for # ' 77* I 7 ' 7 300,000 Shares fast coun-. Rollr Aircraft their products in the Their profits can be con¬ more Corporation • - Common Stock • but with the (Par Value, $1 Per Share) dollar francs, goods bought should cost fewer dol- France lars, . solicitation of offers to buy any of these securities. sell Theoretically, worth nor a January 22, 1959 verted into dollars and sent home. Southern California Edison offer to sell offering is made'only by the Prospectus. ISSUE been as benefit from the Com¬ Market; they may even be to . - ~ can mon . and * This advertisement is neither ' from ^.American plants in the 6 [ tries' Company ^oc^. "^X?a.,fa? ^ branch man- sales than 3 times export sales. as . Moreover operations overseas v 500,000 Shares a ,.7 ■ ' under the direction of Milton M. as minerals, but nearly half in NEW ISSUE onened Jean, companies have at least $28 billion direct investment. in for¬ these securities. The offering if made only by the Prospectus./,7'7' 7-.'7 Klugh Office 'has Inc nv v Muir/member of the C—Klueh & Com- „ Week, Edwin H. Muir Edwin H. fjf®1-«L % J. § their^pioducts with foreign P ic*b01 in. thOSC. foreign COUlltrieS. Business changed to Bravman & Company, tt„+i manu- Jan. 3, 1959, estimates that Amer- Prudential Incorporated. vestment Corp., 1845 Sherman St. . offer to sell - DENVER, Colo. — Richard I. Sipes and Victor L. Syfrit have theirToreignbusi- - of name Corporation, 154 Nassau Street, New York City, has been .i°ined the staff of Hathaway In- f1 ® b. Trade will be. Aieaciy mgh cost of production here firm Investors . - an Now Bravman Co. The - . This advertisement is neither the Boca Raton Club. Harold W. Trade Means Quid Pro Quo a a . (Boca Raton, Ik.) National Security Traders Asso¬ ciation Annual Convention n J convertibility. From now on, using The as agent the Bank for Interna- tional tional Settlements, foreign trade importance of solvency. Com-■ debts are to be cleared and paid merce can run along on credit for monthly in full in the required a while but, ultimately, everyone exchange or settled in gold. There who has sold something valuable will be no automatic extension of in the currency of his country If . - N.v. 2-5, 1959 Love fljl ! exports and thereoy exander. its ability to/importwhat it does Join Hathaway Staff importance of the interna-.1'®, K ?cevJ/?' one them is (Special to The Financial Chronicle) balance of payments is the lllc^easln,g tlle ex~ 7'. . „ for maintained coufse full convertibility; since the War,7 selves up to the point of currency credit. « of getting certain licenses. Svvitz-. the succeed European-Payments Union iwhen those countries had brought them- Not nltef IS The 7 European new. .: at Bellevue-Stratford Hotel. April 1-3, 1959 (San Antonio,Tex.) i Texas Group of Investment - announce7 Association Philadelphia annual dinner the 1 assume that > there can be alance of im- >■'; -r.;• most (Philadelphia, Pa.) Investment Traders the other six the soon announce >. Sheraton Plaze Hotel. 1 : Joins Bache Staff - Britain, with its far-flung ster.""77,77 * CHICAGO, 111.—Burton R. Foss ling area does aboiit-40% of HliqT* A j 1S Sr fr^m' the has joined the staff of Bache & European ;j Monetary Agreement world's 'international trade. ^ .WWprsal^convertibility of curw making their currencies tiniver- could not risk losing trade by existed before Aug. Co., 140 South Dearborn Street sally convertible■ for purposes of ting the pound" sterling be les£• .7^-1"some^progress toward r> vi v r%' 1 ' international trade.5lt'is expected convertible than i other'Eurobeart made./ It-now seems - - - J. i>i Kllroy Opens r their announced - (Boston, Mass.) Boston Securities Traders Asso¬ ciation 35th annual dinner at the . States tfie balance. .Tor Now 11.of the 17 countries .have greater than Field Security Traders Association of Chicago annual winter dinner War II,left many countries un- peace and prosperous should enboy'knows;'".able to pay either money or goods j°y a volume of foreign trade loreigpcountries. Payments. vvent through if the debtor country could provide 75% of the sum due m the appropriate foreign exbhange. The EPIL automatically lent the remaining 25%.7 Investment Jan. 29, 1959 (Chicago, 111.) at. they paid .their as every British school Because, nounced convertibility. debts to eachr other.and-to..other 11 that may not 7 be long, French prices true Price $22.50 per going are share be to higher to Frenchmen for products on which subsidies have been > ..($25 par value) cut, and therefore to sumer Common Stock have cost them - less more At this know incomes * Price $60 per sliare r r the obtained'from any of the several under¬ only in States in which such underwriters are qualified to act as which the Prospectus may legally be distributed, who European The First Boston international hesitate to predict what results will follow ^ Copies of the Prospectus may be writers dealers in securities and in will by heavy taxes. date even those most " about commerce „ Con¬ French us, will and they may buy their because be reduced , us. goods, which the been buying from the success of Eastman Dillon, Lester, Ryons & Co. Corporation Kidder, Peabody & Co. Union Securities & Co. Monetary AgreeMerrill Lynch, Pierce, Fenner & Smith Incorporated ment,\ if if does succeed/; r ' Paine, Webber, Jackson & Curtis Competition - for international-' Hemphill, Noyes & Co. trade will be keener, that much'is ; i ... E. F. Hutton & Company _ certain. This American could consumer benefit by the . Schwabacher & Co. 9 Domimck & Dommick bringing/ She.rs.n, Hammill & Co. enough foreign' products to keep the prices of similar AmerA=ican r goods from rising. And, if American goods can compete in Dean Witter & Co. Walston & Co., Inc. William R. Staats & Co. Courts & Co. Bache & Co. in , , Copies of the Prospectus may be obtained from any of the undersigned, only, in States qualified to act as- dealers in Prospectus'may legally be'dislributed. several underwriters, including the in which .such underwriters aye securities and in which the price, . 7 or special;. pean them. ers if they are in some wayi more * prosperous countries will want But American will ho - producers. 7'* * i The First Boston Corporation Dean Witter & Co. longer have the.ad-* the only massy - * • , * ' y 'r Straus, Bloss'er & McDowell - Sutro & Co. r More Work for Santa Claus The billions of foreign aid may Estabrook & Co. J. C. Bradford & Co. » Fay no new regime so drastic is ; StFrank, Meyer & Fox likely to operate perfectly from thestarts; And, as difficulties* Arthurs, Lestrange & Co. arise, * it" must be expected that more money will be wanted from American taxpayers. Increased contributions to .the World. Bank . Monetary A. M. Kidder & Mitchum, Jones & Templeton ; •But and to the International Bingham, Walter & Hurry, Inc. Bateman, Eichler & Co. G. H. Walker & Co. First Southwest Company J. A. Hogle & Co. . •: ' k ' Morgan & Co. Emanuel, Deetjen & Co. manufactur¬ Hooker & ; Francis L duPont & Co. * of f Goodbody & Co. vantage of-, being ;. , J. Barth & Co.*' Company Incorporated . Revel Miller & Co. 'Euro¬ more First California Wagenseller & Durst, Inc. ' Irving Lundborg & Co. Hill Richards & Co. *' Dempsey-Tegeler & Co. Crowell, Weedon & Co. Co., Inc. The Milwaukee Company Boettcher and Company Winslow, Cohu & Stetson ' Singer, Deane & Scribner Towniendi Dabney & Tyson Wilson, Johnson & Higgins Evans MacCormack & Co. Harbison & Henderson ■- Moore,Leonard4tyhch 1 '* Hopkins, Harbach & Co. ' Kormendi & Co., Inc. - Mason Brothers Stephenson, Leydecker & Co. Wm, C Roney & Co. The Commercial and Financial Chronicle (408) 12 eiprocating engine becomes more Gas Tubiae Developments turbine 350 Industry of Professor University of ficiencies turbines in production models will high production, low cost automobiles—not, would believe, in sports cars, trucks, and buses. Asseverating their appearance could occur by 1965 if manu¬ facturers so desired, the Michigan University engineer ex¬ automobile and progress of manufacturers in the turbine for vehicle propulsion continued during the past six / years. Al- gas has . though not at Connecticut Brevities as gasoline. ing becomes more competitive on production cost basis, especially when reciprocating engines use 250 horsepower size running at expensive fuel injection systems. 35,000 to 55,000 rpm. Special ef¬ The bulk of the gas turbine is fort in recent considerably when a years has been increased devoted to improve the fuel con¬ heat exchanger is added. How¬ by adding heat ex¬ to the originally pro¬ sumption changers a ' ever, when reciprocating add excessively large air engines , $35,000,000 First Company Mortgage Pipe Line Sinking Fund Bonds, January 1, 1959 Due Columbian of tion life Hartford of Fire exchanged for each 10 shares National. This ac¬ Hartford Fire into the insurance business, broaden¬ puts ing its field of operations to pro¬ insurance pro¬ vide all forms tection. been new has of National Columbian has $50 million life insurance annually and about $550 million life in¬ writing about in force. surance of the two Combined assets companies exceed $700 million. Southern The Telephone New Company England plans to as low a cost or January 1, 1979 It is expected $40 bine Price 100% and accrued interest that the will ;'! main¬ automotive gas tur¬ be less than that of rj: Dorr-Oliver, Inc. has transferred its filtration engineering and de¬ reciprocating engines; at velopment operations from Oak¬ land, California to Stamford. It is present produced., Copies of the prospectus may be obtained from any of the several under- writers only in states in which such underwriters are qualified to act as dealers in securities and in which the prospectus may legally be distributed. \ a life for 100,000 miles and be replaced at difficulty than putting new rings into a recipro¬ cating engine. Various manufac¬ filtration engineering and manu¬ The Kidder, Peabody & Co. llarriman Ripley & Co. Wertheiin & Co. Ilemphill, Noyes & Co. Incorporated Laurence M. Marks & Co. F. S. Robert W. Baird & Co., Moseley & Co. Ball, Burge & Kraus Burns Bros. & Denton, Inc. Incorporated - J. C. Bradford & Co. Goodbody & Co. McDonald & Company Shelby Cullom Davis & Co. Halle & The Illinois Stieglitz Company Incorporated Prescott, Shepard & Co., Inc. Elkhu, Morris, Stokes & Co. Rand & Co. Childs Securities Corporation Emanuel, Deetjen & Co. McCormick & Co. nayden, Miller & Co. Joseph Walker & Sons First Southwest Company Boettcher and Company Arthurs, Lestrange & Co. Grande & Co., Inc. Smith, Moore & Co. Schmidt, Roberts & Parke Joseph, Mellen & Miller, Inc. Townsend, Dabney & Tyson Boenmng & Co. • Hendrix & Mayes . Clayton Securities Corporation Brooke & Co. - - John B. Joyce & Company Incorporated January 21,1959. Steele, Haines & Co. Harold E. Wood & Company Eppler, Guerin & Turner, Inc. - Carl McGlone & Co., Inc. in both the United States #. Sikorsky United % Z. Aircraft Aircraft division Corp. has of been England have predicted the of production models in anywhere from two to seven years. The technical problems of producing an efficient gas turbine are solved at the present time and major problems yet to solve are those of reducing costs and solv¬ ing the manufacturing problems the use of a Company an¬ j; Polymer Industries, Inc., wholly owned subsidiary of Phillip Mor¬ ris, Inc., plans to expand its plant Research Section of the State De¬ velopment Commission. The total contracts of value awarded riod per in was $8,782,474,000 or $4,376 capita. The state ranked fifth dollar value of total for the same contracts period. Form New Partnership BOSTON, Mass. — The former partnership of George P. Fogg & Co., 201 Devonshire Street, was dissolved Dec. 31, and a new partnership of George P. Fogg, Jr. and David C. Fogg, has been formed to act as specialists in municipal bonds under the name of George P. Fogg & Co. With J. A. Overton (Special to Tire Financial Cseonxcle) CORONADO, Calif.—Gerald D. Zurmuehlen has become affiliated A. J. Overton Orange Avenue. merly with the Cleland Company. & Co., 1134 He was for¬ Ciraningham- lion in Navy contracts H. M. Byllesby Adds 'Special to Tire Financial Cheonicle) 111. — Gerald M. has become associated Byllesby and Com¬ pany, Incorporated, 135 South La Salle Street, members of the Midwest Stock Exchange. He was formerly with William A. - CHICAGO, Ryan, with Jr. H. M. Fuller & Co. gas turbine. Production by 1965 If management of automobile companies choose to produce a gas turbine powered automobile, a production model car designed especially for a gas turbine could be produced by 1965 and is likely to have a 200 HP gas turbine of 4:1 pressure ratio, a maximum in¬ let gas temperature of 1600° F., a single stage centrifugal compressor of better than 80% rotary or efficiency, a stationary heat ex¬ changer of 85 to 90% effective¬ ness, a two-stage turbine of 85,% efficiency or better, one stage to Connecticut firms during that pe¬ awarded approximately $35 mil¬ for further production of the Navy and Ma¬ rine Corps version of its single engine S-58 helicopter and spare parts. These contracts are for the Navy HSS — IN anti-submarine craft, which is fully instrumented and capable of automatic flight, and the Marine Corps HUS-1, a as well as the design of a chassis troop and cargo transport. Both and body specifically designed for ate powered by piston engines. and Torrington Western Germany. appearance Newhard, Cook & Co. Pacific Northwest Company Mason-Hagan, Inc. Stix & Co. Fahey, Clark & Co. turers C !H recently the purchase of the business and assets of the Aghi Zebra San Giorgio latch needle plant in Genoa, Italy. The Italian firm, which employs 160 workers, was acquired for the purpose of expanding Torrington's position in world trade, according to com¬ pany officials. In addition to the four plants in Torrington, the company operates manufacturing facilities in Canada, England, and with facture in the East. that time with less Blyth & Co., Inc. pro¬ more nounced be wheels could well have Since 1954 v1,''..v'V' # expected that about 60 persons aircraft, pipe line will be employed at the new lo¬ pumping, production of electrical cation. Long-range plans for Dorrenergy, or marine use. Turbine Oliver call for centralization of it schedule* for cial versions of the S-58 have been least this is the experience in all other applications of gas turbines whether are 1,000 military and-commer¬ ijnillion for expansion lower than the an craft duction in 1960. than in Springdale and add new equip¬ million less than was ment early this year. The expan¬ spent for expansion in 1958. The sion program will cost approxi¬ largest portion, or $12.8 million of mately $350,000 and will double next year's budget is allocated for existing manufacturing spac.e. outside plant of which $8.6 million Polymer, which was organized in will be spent lor cable expansion Long Island in 1946 and moved requiring some 2.1 billion feet of to Connecticut in 1954, produces wire. Other large expenditures specialty chemicals for the textile budgeted include $12.5 million for trade and adhesives for various telephones and other station packaging applications. * & equipment; land and buildings $6.7 million and dial central of¬ Connecticut ranked first in per fice equipment $6 million. capita value of military prime con¬ tracts awarded between July 1950 A new manufacturing concern and June 1958 according to fig¬ is operating in Connecticut as a ures compiled by the U. S. De¬ result of the merger of Precision partment of Commerce and the spend by high production. There¬ manufactures flexible shaft ma¬ fore, it is very likely the first pro¬ chinery for general industrial use, engines duction models will be in a low chiropody drills, dental and buffing and grinding equip¬ priced, high production automo¬ ment for the jewelry trade. bile. tenance of The in 1959, $2.5 ered 4%% Series Due 1979 Dated shares seven were Equipment, Inc. of Bethel and the Foredom Electric Company of cost of reciprocating engines. In New York. Precision Equipment order to get the cost down it is purchased Foredom in 1958. Re¬ necessary to manufacture gas tur¬ cently the manufacturing facilities bines in high production quan¬ and general offices of Foredom tities/ Since the tooling and were moved to Connecticut and manufacturing processes for man¬ consolidated with Precision Equip¬ ufacture of a gas turbine are dif¬ ment. The combined organization ferent than those of a reciprocating is operating now as Foredom engine the cost can only be low¬ Electric Company, Inc. The firm at Southern Natural Gas fuel oil. Its fuel consumption will gas filters a WMNmOi a raPid rate, posed simple cycle gas turbines. size comparison becomes more progress has Thus, a great deal of the effort of competitive in favor of the gas ' been steady. the past six years has been de¬ turbine. Development voted to designing either rotary Predicts Appearance in of production heat exchangers with its seal Low Cost Autos models have problem, or stationary heat ex¬ Although it may appear that gas not yet apchangers with its problems of turbines should first appear in peared but manifolding. sports cars, trucks, and buses, it many experi¬ Probably no group of engineers is more likely for economic rea¬ mental models are working so diligently to - i sons, that gas turbines in produc¬ have been inate their present assignments as tion models will first appear in built and in¬ the development engineers and high production, low cost automo¬ dications are designers of present day automo¬ biles. Trucks and buses for inter¬ that produc¬ tive reciprocating engines. With tion models each model of reciprocating engine city travel using super highways Frank L. Schwartz where the maximum horsepower which has an increased horse¬ may be avail¬ can be used almost continuously able within the next decade. The power, a design requiring higher would seem to be a natural appli¬ automotive models under devel¬ octane fuels, a fuel induction sys¬ cation for the gas turbine. In the opment are largely in the 200 to tem which is more costly, or an case of sports cars, a higher first engine with larger air filters, the cost might be a market which ""From a talk by Professor Schwartz ability of a gas turbine to eco¬ could be exploited by the gas before the American Society of Mechan¬ ical Engineers, New York City. nomically compete with the re- turbine. However, if gas turbines are to be competitive with recip¬ rocating engines, they not only must have equal or better per¬ formance than reciprocating en¬ This is vol an offering of these bonds for sale, or an offer to buy, or a solicitation of an offer to y-f>\-'fbuy, any of stick bonds. The offering is made only by the prospectus, gines, but they must also be made mmMwmmmmmmm ing engines. to fuel oil use octane problems still to be licked are those of reducing costs and of manufacture, as well as the design of a chassis and body specifically for the gas turbine. interest quired for present day reciprocat¬ readily as 100 175,000 to 2,675,000. The purpose The gas turbine of the increase was to complete can have many fewer parts than the acquisition of Columbian Na¬ reciprocating engines and so do¬ tional Life Insurance Company— can plains that the technical problems are solved but the major The Thursday, January 22, 19*9 . be as good or better than reciprocating engines. It will re¬ quire no antifreeze, have better torque characteristics than recip¬ rocating engines, use less lubri¬ cating oil and burn kerosene or turbine with ef¬ compete with recip¬ rocating engines. However, in the 200 to 250 horsepower gas turbine size, efficiencies rise in an area Stockholders of Hartford Fire where the gas turbine becomes Insurance Company recently voted more competitive. Gas turbines to increase outstanding shares by horsepower Michigan, Ann Arbor, Mich. first appear in one driving the compressor and one stage driving the output shaft. The size will be no larger than present day reciprocating engines. Its maintenance will be less than re¬ . ficult for designers to build a 50- Prof. Schwartz opines gas as gas using sions. Engineering, Mechanical horsepower have about the same horsepower gine By FRANKX. SCHWARTZ* can characteristics as a 300 to reciprocating en¬ automatic transmis¬ It appears to be very dif¬ torque In Woild's Automobile 200 A evident. . CHAS.W. SCRANTON&CO. Members New York Stock Exchange New Haven * / New York—REctor 2-9377 Hartford—JAckson 7-2569 Teletype NH 194 - Volume 189 Number 5814 . The Commercial and Financial Chronicle . . that Fight Against ! Takes uncertainties, and not to the economic situation. does observe tendency for for Dr. Einzig increases to continue despite capacity and retention of idle employees on the payroll. excess wage that experience it is dangerous inflation too firmly is on the increase. And of its before have high production and employment, and the decreased > open the 1 ' welcoming message STORRS, Conn. — "The Estate Planning Team in Action" will be the focal point of attention when resist columns importantly, however, he finds alarming the increased f' acceptance of price inflation as a necessary evil in order to opposition to policy of reflation. a the case. Dean Ackerman will School with for material presentation of the CaIiaaI aft Pahh 11 mi if OCIHJUI dl If Willi IflllVi basis .of the on will come quately. . much to more be committee members are: William Henry Carr, :C.L.U., Bridgeport; comprehensive case history, taken John T- Redman^ New Haven; and from the actual experience of a Frederick A. Risley, .Hartford, further aspects noticed then ade¬ it difficult will to wage rangements for the School. Other Administration, pointed out that participants will work from a ness Recovery will much inflationary Even dean of the UofC School of Busi- about in¬ newspapers flation these days. have to preceed More <; people who have come coordinate' the Underwriting Monday (July 27) and Wilbur W. rHartshorn, C.L.U., superintendent of agencies, Metropolitan Life those who still believe that, taking the 16th Life Underwriting School .Insurance Co., New York City, a long view, inflation is by far meets at the University of Con- will deliver the closing address, the graver danger, are consider¬ necticut July 27, 1959. ; ■ Anthony S. Esposito, Stamford, ably. less vocal than they were In announcing plans for the chairman of the Summer School until recently. There are hardly School, Laurence. J. Ackerman, committee, is in..charge of arany letters in the correspondence to domestic and foreign political to recovery '59 Ufe The evils; two distinctly British) correspondent attributes pessimism about prospects economic the believe recent By PAUL EINZIG faster of number of Holiday in Britain a unhampered inflation is the smaller to 13 (409) r* life underwriter. be LONDON", Eng. — The overflow The capacity is there and the out- campaign against inflation than it t optimism that usually char- put could be increased through was in 1957. -■V/.;,'.* acterizes the general attitude at the re-employment of the unemV. V; ' : ^ +v""' the beginning of each year is ployed and the working of longer T , n , a 'jj singularly ab¬ hours, without the installation of;; i ownsend, Dabney Adds • sent this year. additional .cap i t a 1 equipment, j t [(special to the .financial chronicle) While towards Most business firms are reluctant, i 1 PORTLAND, Maine Charles the end of /however, to increase their output. P. Soule has been added to the, 1958 a revival This is partly due to the existence staff of Townsend, Dabney. & Tyof trade, free of Unsold stocks in many Indusson, 184 Middle Street. of inflationary tries, though in this respect the ' !';s : ; • ' situation has improved. exaggerations, It now was Keller Brothers seems reasonable to assume that !Four With widely the anticipated, growing consumer demand (Special to The Financial Chronicle) of , For information;, about fees and > session, spon- Program, write to. Miss Dorothy by the Connecticut State G. Lundblad,. School of Business Association of Life Underwriters, Administration, UofC, Storrs, The a one-week sored the UofC School of Business Ad- ministration and the Division Conn, of .. Westheimer and Co. ™ , three years' experience;" WTn*pimNciAL chronicls}- ,. .. Topics to be t eovered; ;inclua^;;^ CINClNNATI, Ohio—Robert W. Stock Valuation' Techniques;, '^heV-Harries has . become . associated Role of the Trust CompApy ih Es-Westheimer and Company, tate and Business Planning;; The:?32(2 Walnut Street, members of Place of Trusts in. Estate the be- ginning J a n a u doubts would of r about It is monetary sta¬ feared that busi¬ now revival will be slow this year „— that it will be accompanied and by in degree of prices increases quite out of proportion to its exa tent- the There through Joseph Ferrini are now curities and A. Co., Inc., Recovery Pessimism C. Keenan Court St. Zero still are Now With Murch & Co. dismissals The redundancy. also Estate and School's faculty Francis T. Fenn, Jr., F.; T. : C.L.Ui, William Co., Fenniman, C. (Special to The Financial Chronicle) ex- „ Bank Trust Edward partner C.P.A., & Heiss and William K. Van Fossan has joined the staff of Suburban Securities Co., 732 East 200th St. Co., West Hart¬ H. Heilman, in Jr., Joins McMaster Hutchinson .(Special to The Financial Chronicle) Hartford the MILWAUKEE, Wis. partner in the Hartford law firm with & Riege. Mr. Fenn will They now encounter strong re¬ sistance, but in existing conditions they are inclined to take a firm doubtful. or Either of these two fac¬ tors is liable to bring about set¬ a back in business recovery, though if all goes well it could create an atmosphere of optimism that would encourage investment and demand. consumer why reasons the One the of London Stock Exchange has adopted a cautious attitude towards equities since of the year is the antici¬ the turn pation of unfavorable political de¬ velopments. It is difficult to understand revival of pessimism in the respect of the prospects of trade recovery purely economic grounds. on There indications of are increase of consumer selling has distinct install¬ on resulted in sharp rise in the demand for durable goods. sumer in increase the tion in the December, must have been a con¬ Judging by circula¬ note retail brisk trade during the Christmas season, and the annual sales in January also appear to be satisfactory. According the to estimates latest capital expendi¬ ture by privately-owned industry is only expected to be slightly than lower ference in 1958 will be the and more than PROPOSED NEW ISSUE redundancy dismissals. In one instance small a indus- fear is 490,940 Shares they forts to reduce their staffs. will have tain about much be to Capital Stock labor more cer¬ in le-em- Offering Prices $12 Per Share noteworthy a on (Par Value $1.) They before they prospects would feel justified ploymg (in single transactions involving scale. Meanwhile wages are and the in a as and The Fund will become an sufficient in the cost open-end investment company upon delivery of the shares being Cost inflation continues of living. and corre¬ a production a further rise for cause less than $25,000 each) increasing of in be should alone this absence increase sponding registered) Investors Research difficulties in their ef¬ more once (amount currently being should there be a would encounter that, relapse, of investments, offered, emphasizing, in its selection possible long-term growth of capital and income. result of wage increases in increases the demand durable consumer goods for the on instalment system there is also once more some degree of demand inflation which is not neutralized A registration statement relating to these securities has been tiled Commission but has not yet become effective. ties and Exchange may with the Securi¬ These securities not be sold nor may offers to buy be accepted prior to the time the registration effective. This advertisement shall not constitute an offer to by corresponding increase in the statement becomes supply of goods. sell Curiously enough ple very to prepared are few peo¬ admit to by the increase in investment in sale of these securities solicitation or sale would be unlawful prior to qualification under the securities laws of any such State. the solicitation of an offer to buy nor shall there be any State in which such offer, registration tion. Pressure on the Government to reinforce its reflationary measures continues unabated. The threat of a slump frightened most people into playing for 105% safety by putting up with much or themselves the facts of this situa- the or in any public sector of the Over and above all, economy, hardly a week passes without a major wage and the cumulative increase, of fect to be these increases expansion of an is ef¬ bound consumer inflation demand. to deflation. Wage Increases Precisely because of these wage increases in it is feared of a no fundamental busmess should there be is at so, would the of be output ; i5% even any revival. a rise extent There is why this considering that reason present much unused manufacturing it that prices will exceed the capacity, possible by to so that increase between. 10 and in the complete absence capital investment, -net stress their in to their dresses risk the the on annual of bache & Co. ad¬ need for resisting 15 ACHE & CO. 36 Wall Street, New York 5, N. Y. • tion. Please send me a , T ... ~ . T ... slowness of the in the United other countries argument of — those States Preliminary Prospectus describing the Investors Research Fund, Inc. NAME- business recovery—not only in Britain but also DIgby 4-3600 .. Notes Less °ppos,tlon lo ,ntlatlon The the coupon below. shareholders laid inflation, most public pronounce¬ ments point in the opposite direc¬ ,T of the Preliminary Prospectus return Apart from bank chair¬ who men, remove For your copy and reinforced the who- believe ADDRESS- TELEPHONE- Richard. McMaster Hutchinson & Co., of strikes threats of trial firm -actually dared to turn touSh and closed down a section of .its works affected by,such a strike. Many firms are afraid of mcreasing prematurely the number °f riieir employees. What they dif¬ offset in face isolated demand. The removal of restrictions ment a line — First Wisconsin Nat'l Bank Bldg. , growing concern about the dif¬ ficulty of settling the Berlin prob¬ lem, and the outcome of the com-* ing General Election is considered is - and John H. Riege, W. Mueller has become connected Cambria; Reid ' (Special to The Financial Chronicle) - *'" / accounting firm of Knust, Everett of uncertainty is accentuated and ford; : CLEVELAND, Ohio—Harvey N. pres¬ & was E> Aub & Co Two With Suburban Sees. . follows: Fenn,; Jr. Cincinnati Mr. Haynes ; Planning; Resolving the Legal Problems. The Hartford; CLEVELAND, Ohio—George J. planation of this attitude lies largely in the growing resistance Schneider has become affiliated of the trade unions to redundancy with Murch & Co., Inc., Hanna dismissals. During the boom this Building members of the New resistance did, not matter very y sto'ck Exchange. Mr. Schneimuch, and most firms were quite willing to "hoard" superfluous der was previously with Central ... Business and vice president of the Connecticut labor. The recession induced them, States Investment Co. by thepolitical factor. There however, to reverse their attitude. The in ident; of . Business Peter Eoksuzian, Edmund A and Planning; The Role of the Lawyer with Keller Brothers Se¬ tendency points in the opposite direc¬ tion. BOSTON, Mass.—Carl K. Ben¬ production. In fact instances many still about prospects for ness in¬ an son, in their crease Dr. Paul Einzig and bility. absorb to not business pros- pects able output. Nevertheless, business firms are sufficiently certain of the prospects to embark on an in¬ y have developed both be creased York stock Exchanges. Busmessh - since Plan-/ the/ Ne w ning; The Role of the Life Underwriter, m Estate:, and.r _CITY_ 14 (410) The Commercial and Financial Chronicle tion of the Congress. estimated balanced budget for light of fiscal 1960 year /J past five year's trend of larger budgets. It reflects determination not to undertake any new—or expand existing minor proposes President says tax with present tax rates, budget receipts should grow even 2, j Revise than national income, al¬ though the rise in receipts cer¬ tainly will not be uniform from *year his budget should increase military effective¬ to Also, year. —all within ments ' President Eisenhower is confi- dent that the Federal butjget subCongress on Monday, Jan. 19th, is both genuinely sound and helpful in mitted all to de- ways spite its mora- torium tax: some be to tax essential future beyond. And it clearly tion," even that these things can be ?ate. " though shows achieve small Pres¬ e envis¬ future tax frppHnm cuts and omy if the assumpt i o n s upon wise, the budget Eisenhower correct, and if Congress supports the recommended pnirinvAnncoir. commitant again asks debt the that ceiling For President the of this permanent $285 billion continued and that the debt ceiling be raised. be temporary prerequisite our to nf P. national goals. Other- for - long, meet individual of Gnvprnmpnt Tn vjovcrniiicni, ®* ~ this ...„ snort, * nSLIof it will cost of living and the hidden a conduct n? it^olt hpet forward move confidently in social T+S w the Nation and tional Pros- a ti/^o l strongly economic at progress and for the transmitted tivelv ,hQ and fiscal will rp<?nrm<?ihlv effecnuf f-an-v , vernments 1960 year herewith, rmora (3) It Is Confident Budget.-- a It, anticipates, in vancin£ economy, rapidly a . role .. . in dealing with the problems and the opportunities of the period ahead. This budget proposes to increase Stionof th^ P°Uctes: First, IWe stress matter a keep we our order./This adhere to two 1 S" ■ S ^V ernment activities continuing ^ \ revenues W1U rnake possible. grams, agant or F(>r example It is ail it is an Its proposals Attainable Attainable are Rurio-ei Budget, realistic arid ... beyond years pro- tures also construction... not in only that in later years. but year Furthermore, budget contains proposals to modify certain activities and institute certain charges for special services. These recommendations practicable and sound. are .. the current record * ' They Our will economy we and on AND EXPENDITURES , them [In millions] (ake Under enacted authorizations for later enacted recommended transmission Total Budget Receipts: $36,900 20,074 17,000 : or recommended $36,900 to 17,000 Customs ~~ 8,612 8,467 8,467 328 20,448 7,841 328 1,393 1,365 1,365 Budget receipts transmission Total $40,700 $1,000 1,104 21,448 8,945 340 1,415 782 840 840 3,100 3,100 1,415 900 3,200 Miscellaneous budget receipts 3,337 $69,117 , $68,000 $68,000 $74,981 15 900 3,352 $2,119 $77,100 Budget Expenditures: -abor and welfare Agriculture and agricult. Natural re resources ources Interest Allowance Budget Budget IIIIIIIIII for $278 $46,120 2,293 1,415 •3,708. 230 4,380 4,389 5,079 4,150 6,753 22 6,775 1,669 39 1,708 1,683 3,135 374 3,509 '2,454 5,026 3,447 Commerce and housing General government 1,356 7,689 contingencies. expenditures surp. ( + ♦Less ) one-half not limit. produce We cannot for must as , with deal new $71,936 1,531 7,601 5,198 , 142 . $45,134 $671 1.498 " will do how and it will in It also some assumes that certain programs can be made self-financing by stepping up. the sale of portfolio assets. V : Financing budget of the $12.9 for deficit the billion current fiscal year will increase the public debt to billion by June $285 30, " " " " ' $78,053 dollars, flnciudes ceiling 5,080 4,092" 5,863 it. If the "choice is responsibly made, reductions obtained through n u e s rising accompanying growth which the and economies will can be economic produce used to reve- surpluses lessen the burden of taxes,, meet the cost of essential new 1,713 7.601 27/ 8,096 22 * 4429 ' government to recommended 1960 $76.8 is Further reductions in new tional be in $2,818 $80,871 $75,612 * $1,418 authority With 1,735 nomic are pro- r 1 . continued vigorous and recovery, relatively few_ eco¬ with + ^ „ the . tax _adjust- proposed herein budget re60 are expect© ceipts in fiscal • . to -$12,871. proposed postal rate increasesV $350 obliga- attained by the Congress enacting recommendations for program Budget Receipts. Extension of Present Tax Rates. The budget outlook* for 1960 ma^es n essential to- extend present tax rates on corporation profits and certain excise taxes another beyond their present expira¬ tion date of June 30, 1959. year Development of a progress reach;a. total of $77 1 billion, f^can^; Thus a very was was — More Equit¬ Considerable last mst made maue year, in yeav.4" attention As area. is the necessary in budget permits dertaken to should increase the be un¬ fairness the tax system, to reduce the tax restraints incentives on to /work and invest, and wherever feasible to simplify the laws. Revenues. our — economy ^an was The resurgence has been assumed estimates that . were in . . of stronger the budget published last - + 70 million. can modifications. this ofS$80 9nbimof $77,030 fiscal 1961 my ?.dse? \of 1,710 100* for billion, which is slightly less than the estimates for expenditures and for receipts. additional reforms expenditures ^ 100 re¬ the first half of the fiscal year 1969, borrowings which would-be repaid before June 30, 1960. The new authority to incur ob¬ hardships from the tax laws. Con¬ Budget Totals — 200 borrowing during removing unintended benefits and f1SCalu 8,096 heavy cover quirements serv¬ objectives in mind. 5,996 2,243 iur- keen formulated with these long- Budget 37 132 anci, able Tax System. $45,805 „ oiuion ices, and reduce the public debt. The proposals in this budget.have 8 4 f —210 01 tber, to seek an increase in the temporary debt ceiling sufficient do 631 1,673 * —82,819 million for reductions they arise. We must ments or def. than .. 119 200 ; and current programs. tinued $45,842 2,234 2,109 _ $44,142 1,543 'nternational affairs and finance. Veterans' services and benefits... • ment run Major national security loopholes, for in¬ charges for special serv¬ choose what the Federal Govern¬ for later 340 _ will granted and spend them indiscrimi¬ We conditions Proposed $40,700 333 I Estate and gift taxes nately. laws and Proposed or $34,724 existing it without our resources canont we- 1960 estimate existing authorizations 1958 but nues, existing and proposed legislation , actual Employment taxes ices, in¬ remove and ligations continue vigorously. This growth will produce additional Federal reve¬ RECEIPTS estimate Excise taxes legislation to creased process this , amount. laws and taxes tax equities part of the a as budgetary Pr°Jects underway throughout the should be enacted. Second, country will raise expenditures must examine new programs these programs in the next 2 proposals with a critical eye. unduly limiting. to J or certain to keep on rising for several y.ears ai'ter 1960 because of commitments made in the past, (4) R is a Positive Budget.—It responds to national needs, with due regard to urgencies and priorities, without being either extrav- Under income tion under existing law, for some Q0-\\r . government outlays for °^r ma-i°r activities are 1 son?e. -ui ™ "V: Individual income taxes scheduled for reduc- Second without one single new this budget for 1960 appropriay actlon by.the Congress to author- tions which will affect expendi- Ainer" ize additional projects 3L Based Corporation income taxes extending and "corporation fromi year to year. . . Consonant with this policy of review, reduc¬ tions have been recommended in in costly to operate and maintain. AU « OF BUDGET Description excises must review all gov¬ we grow SUMMARY recession- a. deficit ^ «19 Q nuu™ in of $12.9 billion in of recommendations for defense and wea- complex and costly to costly to procure, and are develop, ad- increases pons to modern 1960. compared with induced tSes "and comi°tf uD^thfi.nitv ' home, while fulfilling ourl responsibilities abroad. The budget of the United States tlvely sma1.1 expenditure reduc- - Both domestic tions. Keeping our military struc-.needs require that ture capable and ready to meet financial house in any threat means that we must means that we must we about $0.1 billion is estimated for .. tr"u"e ^Td//which ^ present As as long as 0f national policy we must, for must maintain military readi- example, make our airways measnf xnmriri frnnMp again the fact that ' j tures in future years. re- main extremely large It fa but -;;"' ^//?!./ /'■ . the current fiscal year.; This esti¬ mated balance assumes enactment _ n°W r onH a d unrestUntu theie is a significant and secure easing of world tensions, the actions by the Btidind . ^ nation, and new resulting from the changing nature of our society, will generate Federal expendi¬ our ure up to .the operational and safety needs of the jet age. We must not forget that a rapidly (1) It is a Balanced Budgets— growing population creates virMy recommendations call for an Department of Defense to realign tually automatic increases in :—1'"L ' :—i~11~ approximate equality between forces, close unneeded installa- many Federal responsibilities. revenues and expenditures, with a tions, and cut back outmoded small surplus. * weapons will achieve only relaFiscal Soundness and Progress the . Moreover/inescapable demands ; ftom n(lw technology growth of requirements com¬ First, defense spending will budget fits the conditions of todav bec-niise* uaj v-auoc. today a* and unfair tax that inflation haNation differs significantly from Poseson personal savings and in- npritv -.'/;/:, the cost of those services. . J- . Adjust other fees and charges so that persons receiving special services will more nearly pay " and the jng years we must recognize Cerfain hard facts, face we >/ \ are resuiting an increases in The situation a 7. ; V7T'' —— ditures under control in the we «hnrt in „ low: " • to 4V&-: cents/per I gallon and levy new 41/^-cent tax on jet fuels. ; * : . receipts! - ./ ; 7^ Lp 6.C Raise aviation gasoline tax The — , for legislation relating to taxation /; cooperatives.''■ v.!/ v--" i'J'S' Other- , ' - keeping total expenexpen in atttain- Excerpts from the Budget mes¬ of President Dwight D. Eis¬ enhower for the fiscal year end¬ (2) It Is a Resnonsiblc ing June 30, I960, submitted to the —Bv avoiding- a deficit Congress of the United States fol-Jhelp prevent further sage J""1"" una th^manv ottler necessa^rJ«?nmis- con- TV*.. proposals. however, year, Control of Expenditures. strength ol our we cannot, imperatives the is are are ment of Pres. based r , Enact corrective of ... ffenrth?gUreS emphasize thatwe econ- to succeed the long-run debt reduction which _ •^ adjustments: computing percentage vdeple-:.; tion allowances to insure that they are limited to mining processes. ' ,1///; • to surplus. T h ident ions We cannot, of course, undertake a *- - i/W tax • Revise rules , 5. estimated 1960 expenditures, white ' satisfy all proposals for Gov$3.9 billion less than in 1959, will ernment spending. But as we stin be $12.4 billion higher than choose which ones the Governin 1955, an aVerage increase pf ment should accept, we must alalmost $2.5 billion a year;, These wive wimprnW +w income. our additional $350 ^ an equitable plan for taxing income of life insurance companies. • /, ;V; •/ '■ : 4. at1 a:- modest spending changes de¬ signed to done within • , maintain and strengthen the incentives for con-: tinued economic growths With a years in Enact 3. adjust¬ in bring re¬ help downward to Special and technical income military effectiveness, to en- balance in our finances in 1960, hance domestic well-being, to help we can look forward to tax reducfriendly nations to foster their de- /tion in the reasonably foreseeable velopment, to preserve fiscal future. In the long run, taxes soundness, and to encourage eco- should be so arranged^ that in pe-1 nomic growth and stability, not riGds of prosperity some annual■; only in the fiscal year 1960 but in provision is made for debt reducour the on will years income. our and rates 'million in fiscal 1960. • forms enhance domestic well-being, help allies develop, preserve fiscal soundness, and encourage economic growth and stability ness, gallon., Postal fund: system, Moreover, without encompassing any signifi¬ changes in ratio of defense to non-defense spending, the cant 1. /Raise motor fuel tax to 4^2 cents per Un¬ . income" graduated our . Receipts Proposals in the 1960 Budget Highway trust fund: for the next few years. faster $1.3 billion. to New general Government fi¬ for Growth of Revenues.—. der increases amounting revenue Thursday, January 22, 1959 . / the, following prospects reverses —spending, and ' This budget was prepared in the nances President's . be achieved with the coopera¬ can Federal Budget for 1960 Is Balanced and . September.recejpts for ^ow are modest surplus of *' Consequently, budget the fiscal year 1959 exP€cted to total $68 Continued on page 66 Volume 189 5814 Number . The Commercial and Financial Chronicle . . tainable^l Eisenhower Finds Business Good g-t erm o n Monetary a expansion. prices into the months and view This ahead. policy was to limiting credit and with shifted will The basis for favorable economic outlook prediction and the singularly economic problem of price inflation are ; • Congress, is | [ mation •; a transmitting /the ..[annual Economic Report to Congiess, as : 1946, Jan. on 20, pacity Eisenhower but nomic to eco¬ ^growth. decisions quarter value Eisenhower Pres. of the including Congress, the prescribed a large number of proposals with stress placed upon a balanced budget, prudent spending, restraint on wages and increased competition. President thp <bowpvpr- Pros- pect of tax reform and reduction ir. (h. Wocooohio in the foreseeable future if the the formula anti-inflation that and economic made in contractive of personal income, thus help to maintain demand, on , , units THE WHITE HOUSE, ' Jan. 20, 1959. herewith my Eco¬ nomic „„ ixelJUIl as lcyullcu Report, as required by "uu, L icquxicu vy Section 3(a) of the Employment present Act iInthpreparin0g"tWs 1946. of report, I have had the advice and 'assistance 'nomic be rea¬ of The 1 . individual consumer can Sales in of more d s United u n pace - efforts. less schedules Council of Eco- of the Advisers. have I had also the advice of the heads of execu- Legislation was enacted to lengthtemporarily the period of entitlement to unemployment benetaken were t0 spf, bui!ding a,ctiv"yi, 5tep? taken to accelerate Federal der way un- and to speed up projects, the They must wage be a our millions of controls, which afre which would the nation's be an against costs. Production on the most economical : to obstacle growth economic and improvement. cease¬ - The chief way for Government discharge its fiscal year 1960, which balances expenditures With receipts at' a level of $77,000,000,000, seeks to fulfill this responsibility. If Gov¬ ernment spending is held within the limits set in the proposed , budget, the growth of our econ¬ omy at the rate that may be ex¬ only road to greater material pected would make it possible-in realization of our .fullest the reasonably foreseeable future productivity potential, and that to provide, through a significant Stability of prices is an essential further step in tax reform and condition of sustainable economic reduction, added incentives an a growth. means for vigorous economicThe terms of agreements reached growth and improvement. between labor and management in the Governmental actions in and related matters will have Activities addition to in under credit Federal of ber foundation for extend- growth with stable critical bearing on our success num-. a programs, those, in the . '?gr / offer to sell or a solicitation of an offer The offering is made only by the Prospectus. This announcement is not an hous- ; tive departments and independent ' " ' to buy these securities. ' cession. And the. acceleration of. m " , f la"lU/f/t'h! I consider to be ,h , d GOUnt , th being undertaken in line with na- its salient co tional and recommendations. sions h ,d "...hat defense procurement, which was if , o ,fl ' effect/' * ' 1957-58 The Economic Recovery in 1958 $20,000,000 security policy, exerted 'an expansive . recession shows Indiana & " : that the major emphasis of Fedin eral policies to counteract an ecoin nomic downturn should be placed When the Economic Report was submitted to contraction employment that on measures that will act promptly some six months to help shift the balance of eco- January, 1958, production and started had earlier was Congress the a still under way. The and growth/ Though an effective contribution can be made by the acceleration 'of public conin May, 1958, and by the end of struction projects already under the year most of the ground way, little reliance can be placed lost had been regained. Gross na- on large undertakings which, -tional product, our broadest meas- however useful they may be in decline proved to be sharper than the 1953-54 recession, but it did not last as long. A recovery began of •ure .'goods ; services, of an operation only after an extended interval. annual rate of $453,000,000,000 in this highest the ; almost equal output attained was to in the pre-recession period. Nearly a more people were at work in December, 1958, than in July, a f t e r allowance for seasonal changes. Although the number of million • : . unemployed persons was above in December, it was below the highest unemployment figure reached dur- .4,000,000 1,000,000 • ;mg , the tsalary income spending were at and the index of ,had Wage recession. and an and consumer all-time high, 1957-58 The portance, in earlier. The a Prospectus may be obtained in any State in which this announcement is circulated from only of the undersigned and other dealers as may lawfully offer these securities in such State. situation in which such HALSEY, STUART & CO. INC. powerful corrective forces are at hasty and disproportionate actions,-such as tax reductions that'1 needlessly enwork, of avoiding prospects of future balance "and prejudice the danger fiscal 0 r d e r the 1 y structure.. revision of the •" tax - As production, employment, and income moved upward in 1958, the year . no gcpnomfc CM/SEE consumer 1, 1988 Price 102.411% and accrued interest experience is also reminder that there is prices a Due November , simple prescription for corrective action which can be' applied with only minor variations in every business downturn. It emphasizes the ima been virtually stable for six .months, although about 2% higher than Bonds, 4M% Series due 1988 1958 the longer term, can be put into at was .the fourth quarter of the year. In dollars of constant purchasing power, Dated November 1, > recovery output nation's the and Michigan Electric Company First Mortgage nomic forces from contraction to with keeping the recovery on a sound basis and promoting a sus- AMERICAN SECURITIES R. W. CORPORATION PRESSPRICH & CO. PAINE, WEBBER, JACKSON &, CURTIS L. F. ROTHSCHILD & CO. - WEEDEN &. CO. BACHE & CO. STROUD & COMPANY SHEARSON.HAMMILL&CO. THE ILLINOIS COMPANY WM. E. January 22, 1959. BAXTER & COMPANY INCORPORATED INCORPORATED POLLOCK other areas can also help to maintain in price stability as our economy ex attaining a high level of economic Continued on page 16 growth with stable prices. It is a supported by Federal -financial assistance. in responsibility helping to achieve economic growth with price stability ," is through the prudent conduct of its own financial affairs. The budget submitted to the Congress for the well-being for the nation lies in wage Our objective must be to estabfirm to to play, great power lodged in their hands. Their economic ac¬ tions must reflect awareness that .. n and in view of the »• !1SP de¬ traditional way of life Leaders of labor unions have a ' A Program for Economic Growth With Stable Prices were constl.uction projects already the or Expanding markets in themselves, promise economies that help keep costs and prices in check. over-all economic expansion, - If be alien to to particularly critical role • cannot Americans, The importance of wide and growing markets must be borne in mind in setting prices. an en improvement of achieved under our arrangements for de¬ termining wages and prices, the alternatives are either inflation, results sired basis possible. already may stability oil material welfare. our can be a powerful holding down the cost of war must of business activity soon come for the heavily Businessmen must redouble their into mortgages, States products quickens and the trade po- duction essential if reasonable prices is to be reached within the framework of the free competitive institutions on which we r61y which would damage our economy foreign markets may increase as the Self-discipline and restraint are and work hardships on of an«ld/' i"deed-,th? gap between current sales and stepped-up pro- actions V also fits. Numerous actions In¬ in the end self-defeating. - are, living and strengthening the prin¬ that good values and good prices make good business. assured flow of payments, notably by.-those made inventories should Governmental them. in housekeeper a unemployment insurance. interest in money wages and force in expansion especially , ■ played Letter of Transmittal I will by all in our society and by all government. groups business primary producing couninromftrlf,s !s'TfrSved,- T,h? eot^Ded1 . outlajs of Federal, state and local Tre nff£t to gp^i-nment unite .will continue to PJ°££e"ttarne, w'rise. Under the impact of these developments, the liquidation of , recognized that the public vital a creases on recommendationsciple the report to provide a private ', f , 1""» «"v ■rEEF"hv *£? prescribed energetically followed. -; dollar is required on many fronts, important role in mod- have been closed. The effect of erating the recession and helping these favorable factors on eraThe text of the Letter of Trans¬ to bring about a prompt and sound ployment and income can be exmittal accompanying the Presi¬ recovery. Monetary *and credit pected to enlarge the markets for dent's annual Economic Report to policies were employed vigorously/consumer goods and thereby to reCongress follows: to assure ample supplies of credit, inforce the conditions making for is the of Action to meet these challenges into Factors on economic sonably stable in the years ahead. of if favorable action is taken by the the impact has these of terms must be growth is firm confidence that the extended be ahead. Congress Increasingly, our people work in out second will steadier and influences stable hplri year, months economic system that niodr our erate economy, Hp last Also of importance are features of all important facets For in. the the of powerful forces making for long-term we IpvpI P com¬ These are basic continuing XCclSUll reason improve- rihe^ continuing outlays .should contribute further growth a nrire narrow that the , •my .can achieve a firm founda¬ with economy. and orous IS there is W1C1. C opens, upcus> business activity, which in began operation in the American econo-;to considerable tion ' for free industry and resourcefulness /favorable, and an upturn in these play an important part by shop¬ of our people, 4he * strength and expenditures may already be unresiliency of our free * competitive der way. Residential construction ping carefully for price and qual¬ ity. In this way the American institutions and evinced Whether 1959 confidence are factors as petitive capital outlays have become more determining concern improve and our ,Government of to establish the contracts, but it society our of limits. Many factors contribute to. influence this capacity.-Chief among them, u t the direction recovery for ca-. ment resist to economy within fairly downturn a [a bo the our contractive influences and to hold conf idence of of /.As , The events of the last 18 months f.m«E/oyment.Act &how again the »considerable president [expressed s /' . of function the not in growth. -operations Economic Policies 1h 1957-58 In safeguard come And the fiscal fective use of our human and on those whose incomes are not government / a r $ technological resources. We must enlarged. They jeopardize the ca¬ moving -in the direction of restor¬ provide, incentives for the enlarge¬ pacity of the economy to create ing a balance between outlays and ment and improvement of the jobs for the expanding labor force. incomes and thereby countering facilities that supplement human They endanger present jobs by effort and make, it increasingly limiting markets at home and im¬ potential inflationary tendencies. productive. Finally, an indispen¬ pairing our capacity to compete The Economic Outlook •":* ' sable condition for achieving vig¬ in markets abroad. In short, they nomic > program prices, wages and related costs and productivity.> on not other to America's unassailable eco¬ compensation not justified by the ducted with a view to enhancing nomic strength. We must wage a productivity performance of the the basic stability of our financial relentless battle against impedi¬ economy are inevitably inflation¬ system and promoting sound eco¬ ments to the fullest and most ef¬ ary. They impose severe hardships productivity. Included in ; his -V for business, labor, consumers and * proposal to enlarge and improve "public infor- recommended of institutions within the bounds of wages / must the expansion of bank credit to a pace. The large fi¬ nancing operations of the United States V Treasury • are being con¬ controls, the President adjures labor and management to keep ; u we sustainable principal topics in President Eisenhower's Economic Report to Congress. Clearly pointing out that the alternative to price inflation is years about automatically. To attain our goal, the And Prescribes Inflation Cure 15 (411) THE MILWAUKEE COMPANY .CN- ,.OC I McMASTER HUTCHINSON & CO. S. 16 The Commercial and Financial Chronicle (412) Continued from -page 15 Helm Eisenhower Finds Business Good and Though Act The Congress will be of 1946 to make business banking and income re¬ prospects, legislation and regulation needed to improve banking. b a 135th Jan. foreign markets." as . k's n 20th. the that over credit - has all derly and progress vigorous, sustainable within a or¬ economic framework of at and 1959 All of our broad people, in view was dangers of inflation. program. is an come economic cited several be rate than more of A reduction assessment ever seems Brokaw warranted." of the upon . . balanced a lems," Mr. ability at the of Borman is board announced Food by of been Co. with for many goes became Forbes & back secu¬ 1923 to associated with Co. f directors Stores, Inc., it Tom Borman, Siegbert Oppenheimer '; Opens in New York City Siegbert gaging in- Oppenheimer a securities is en¬ business from offices at 106 Fort Washing¬ ton Avenue, New York City. President. With Lee Higginson With L. L. Blair, Inc. Timothy D. Sheahan has joined Lee (Special to The Financial Chhonicle) CHICAGO, Shields with 111. has La Mary become Lorraine North — Salle L. V. connected Blair, Inc.; Street. 30 Higginson Corporation, mem¬ bers of the change, as New a York Stock Ex¬ registered tative in the New York Broad represen¬ office, 20 Street. Federal Helm observed. "Her this time to allow NSTA Notes further currency a made has convertibility is only because she possible followed firm and proven principles in her government fi¬ nancing and in her heroic fight against inflation. ; . . . . SECURITY TRADERS ASSOCIATION OF NEW YORK r is "It high time that Congress, businessmen, bankers and labor leaders together lay the ground¬ na¬ for effective an - anti-infla¬ tion campaign. We should all Mr. Helm problems "which ognize inflation, est to concern . "England has made great strides in the solution of monetary prob¬ scene, grave to has & Stock repre¬ His experience in the Harris our maintain work commenting tional every the reported. New York budget, Inflationary Factors Cited In should DWIGHT D. EISENHOWER A higher monetary stability essentiality today, and it can only after we provide and respect for more encouraging long-term trends; greatly influenced by an expanding popu¬ lation, steadily rising standards of living, scientific progress and new product development." in our of the Federal Reserve System for their constant alertness to the the are our for We commend the Governors omy. ago. Even year of interest common promoting the nation's economic strength, can fully support this Mr. Starkweather market, especially for banking, it appetite of of cause is brighter than the community this narrowing public the banks have had to carry a larger share of Govern¬ ment bonds in their portfolios than is proper in a sound econ¬ a "The outlook for American busi¬ ness, been elected Government's securities. Be¬ own re¬ reasonable price stability. their entire a lessened investment he added. in achieve the goals of the healthy respect for their currencies in order that they Named Director might present a sound basis for Eugene H. Catron, a general loans, credits and aid," Mr. Helm partner in the investment firm of said. "Yet, Congress has not faced Shields & Company, has been up to these fundamentals and this annual Noting among nations and to assist in the Favorable consideration of these in in mained legislative proposals by the Con¬ gress will materially help to of the $28 million sustained the Moore, Leon¬ Wall Street; Exchange, as a registered sentative, it is announced. New the development or well Bank, York, on improvement of high level de¬ our economy will be administered spite the re¬ vigorously. Also, new legislation lapse in busiwill be requested to strengthen n es s in the Harold H. Helm competitive forces, to enhance per¬ forepart of sonal welfare, to promote integrity 1958, Mr. Helm stated that "indi¬ in labor-management relationships cations point to continued sub¬ and to foster better industrial re¬ stantial capital spending by indus¬ lations, to assist local areas expe¬ try and an improvement in retail riencing heavy and persistent purchasing by consumers. These, unemployment, to make more ef¬ together with an anticipated ex¬ fective use of the large Federal pansion of inventories in many expenditures relating to agricul¬ fields, should lead to a strong tural price support, to promote need for bank lending in 1959," economic growth and now he and of the free World. than 80% years million, 14 business of trade $23 over rities demand for to members of the the last 25 over has joined of Lynch, change related costs and pro¬ favorable & when ductivity will be accelerated. The many continuing programs conditions ard years. Ex¬ meeting the past Tuesday, promote Brokaw have Corn Chemical with that Lee and its products out of domestic as the of man and maintain Government W. country by FDIC from date of or¬ ganization through 1957, the latest year for which official figures the expansion Moore, Leonard, Lynch York office more brighter outlook for business, to excess Federal spending over especially for banking, is pre¬ income and "to the danger that dicted by Harold H. Helm, Chair¬ American labor may price itself governmental programs and activities are administered in line wages and W. L. Brokaw Joins New losses A that price stability, and programs for the enlargement and improvement of public information on prices, suffi¬ expenses aggregate "Foreign countries have been urged to balance their budgets of reasonable is FDIC's annual Thursday. January 22. 1959 . alone the occasion of objective fund the . plus all losses incurred since its inception on Jan. 1, 1934. Chemical's contributions that act. Steps will be taken with¬ in the Executive Branch to assure the this cover operating reasonable explicit goal of Federal economic policy, coordi¬ nate with 'the goals of maximum production, employment and pur¬ chasing power now specified in an from cient to alarm about price inflation and calls for concerted remedial action by Congress, business¬ men, bankers and labor leaders. He also specifies corrective quested to amend the Employment price stability about optimistic plus Chemical Corn Chairman expresses Offers Inflation Cure pands. again warranted. The FDIC's sur¬ fund now exceeds $1.9 bil¬ lion. A single year's investment Optimistic On Year Ahead But Alarmed Over inflationary Trend . even form, for what it is: A tom of failure—failure of citizen." He called attention to a symp¬ nation itself wisely, and fail¬ govern of its citizens to ure rec¬ in its mild¬ responsibility their assume lor maintaining a currency. For the community as a whole, there is no hedge against inflation. The price paid to avoid it is much less than the penalty for accepting it." sound — Annuat stable and Legislation • Regulation and "A modest correction in the Reports realistic which the Federal Reserve member banks upon un¬ requirements reserve fixes (1) STANY 1959 Officers—Gambol J. Dunn, Dunn & Rollins, Honorary Chairman; Wilbur Krisam, John C. Legg & Company, Treasurer; Barney Nieman, Carl Marks & Co. Inc., First VicePresident; Bernard J. Conlon, P. F. Fox & Co., Inc., President; Bernard J. Tompkins, Tompkins & Lauren, Counsel; John S. Barker, Lee Higginson Corporation, Second Vice-President; Salvatore J. Rappa, F. S. Moseley & Co., Treasurer. the most was encouraging Mail your ANNUAL report to the Investment houses ment in of . the Country. •" Investors look your to throughout company them for information the year when on regulatory develop¬ banking during 1958," Mr. Helm said. However, he felt that -these reserves, currently fixes at of demand deposits for the larger banks in New York and - i •18% planning purchases for their portfolios. Chicago,: 16V2% for banks in the . . . 48 Al» IIKESSOUK APII . • * - classified Reserve Chairman "the We have a metal stencil in for every investment country, arranged our alphabetically by States and within the Cities by firm and need Helm lor .enable New Addressograph Department r banking and brokerage firm in the Cities, York branch of offices York banks an to meet expanding As long confined are City's that legislation to continues. area New declared state the 4 demands trade names. and .. , SERVICE Cities ,11% for banks in other cities, "are still high." - * * ; ; as to corporate own limits This list is revised continuously and offers up-to-the-minute service available. Our charge you the most 7 work addressing envelopes for the complete list (United States or Canada) is $7.00 per thousand— 9,000 names in United States, 900 benefit of in However, can also supply the small additional list on gummed roll labels at these limits in gaining banking are the full at our branches. Remedial action by the Legislature undoubtedly has been delayed by differences of opinion among various groups of banks. Canada. We outside handicapped for approximately (Brooklyn, Bronx, Man¬ hattan, Queens and Richmond), our many customers who live or made a to ences, charge. every effort is being reconcile these differ¬ and it is hoped that state laws may be amended permit branch operations banking to soon HERBERT D. SEIBERT & CO., INC. 25 Park Place REctor 2-9570 New York 7 throughout Metropolitan New •a' York. . . -• . "For several years we have al¬ luded to the unnecessarily high (2) STANY Advertising Committee—(Seated): Barney Nie¬ Carl Marks & Co. Inc.; Nathan Krumholz, Siegel & Co.; J. Ronan, New York Hanseatic Corporation; Bernard J. Conlon, P. F. Fox & Co., Inc. (President); Stanley Dawson-Smith, Cruttenden, Podesta & Co., Chairman; Joseph F. Conlon, J. H. man, Frank Crang & Co., Vice-Chairman; Edward J. Kelly, Carl M. Loeb,' Co.; Alfred F. Tisch, Fitzgerald & Company. (Standing): Walter Filkins, Troster, Singer & Co.; Elbridge H. Smith, Stryker & Brown; Salvatore J. Rappa, F. S. Moseley & Co.; Leo Brown, Asiel & Co.; Harold Murphy, Gregory & Sons; Irvin Hood, Jr., Lee Higginson Corporation; John S. Barker, Lee Higginson Corporation; John Cirenza, Gregory & Sons; James Gahan, Gregory & Sons; Charles Frede, Grimm & Co.; Richard Portmore, Schwabacher & Co.; D. Raymond Kenney, D. Raymond Kenney & Co.; Joseph H. Billings, Cowen & Co.; William J. McGovern, Blyth & Co., Inc.; David Brill, David Morris & Co.; M. K. S. Altman, H. Hentz & Co. Pictures taken at first 1959 meetings of STANY officers and Advertising Committee by David R. Mitchell, Hill, Thompson & Co., Inc. Rhoades & imposed by the FedDeposit Insurance Corpora- BOSTON SECURITIES TRADERS ASSOCIATION eral tion and thirty-fifth annual dinner assessment earnings. its adverse Comment effect upon upon this is The at the Boston Securities Traders on Sheraton Plaza Hotel. Association will hold Friday, February 6th, at 7:30 their p.m. 189 Volume Number 5814 . . . The Commercial and Financial Chronicle (413) THE MARKET.. areas where population mated the peak reached in growth is the rule rather than 1955. ❖ * if buckingr established competi¬ tion in relatively stable areas. Another candidate for a Some projections for this fis¬ good rebound as business im¬ cal year are for sales to cross proves is Diamond Gardner the $400 million line and for which, to some, lost one of its AND YOU By WALLACE STREETE Industrial stocks still to basis of $1.80. The easi¬ earnings to cover the dividend ^ irregular in spots this week ness in the stock price kept four times over. : but enough spotty strength pace, however, and it is avail¬ Opportunities in Foreign;, was around at any given able currently at a relatively Issues moment to keep their average high 5% yield. •The foreign companies com¬ ❖ * % toying with its all-time peak parable with our giants have although definitely bumping Last year the discouraging shown little into much resistance as it ability to win a dividend action made the is¬ solid-core family of American neared the 600 mark. sue break through its 10-year stockholders, except Royal range on the downside, reach¬ Dutch Petroleum, which American Telephone, which ing a price of below $33. It judged by its turnover, would has shed the pattern of nar¬ has * shown no recovery seem to have a good trading row moves for which it was worthy of the name since, al¬ following in our markets. A noted for so many years, was though its current payment is domestic outfit that stands to one of the more persistent covered amply. A good jump benefit from the were a • • . ,. ■ losers but far had retreated in 1958 sales could proven man¬ indicate better assets when it merged with Gardner Board and lost the famous name of Diamond Match. That merger came when the economy was already sliding; nevertheless last year's profit seems to have covered the dividend been offering an average %¥>% return. Its chain, incidentally, well back into the S. L. Ross President Renyx, Field Park Avenue, and for years its president, elected to was the created posi¬ tion of Chairthe of man Board. Mr. Ross has been gional a re¬ man¬ of ager Renyx, Field stretches & since 19th Co. 1945 and cen¬ tury. Bolstering prospects for a sharp rebound was the late last 4 newly chairman opening & Co., Inc., 250 New York City, has elected Samuel L. Ross pres¬ ident. George M. Field, founder of the company dividend of a agement of the Philips Elec¬ vast forest less than a third of the ground the company has turned the products mill that tric Company of Holland is should prove a valuable aid to Its price-earnings covered after its stock split corner. Consolidated Electronics In¬ the company's of some had become official. That adds ratio 12-times the earnings poten¬ dustries, the former Reynolds tial. At recent levels the stock up to a loss of some 10 points average earnings of the last Spring. Philips' stake in it is has held at almost a dozen after it had tacked on 38 since several years is conservative. 35 % ownership. the news was announced. points under its 1956 high so # * * / Investment Companies at a that on that basis, at least, it if. if if Discount Here, again, there hasn't is not among the issues that To the cynics the fact that been much time to prove the There was also some atten¬ already have discounted much it took Telephone 33 years to capabilities of the company of the future. alter a fixed dividend policy tion being given to the invest¬ since it was only four years ment [The views expressed in this means that it will be a long companies that are ago that the transition to an article do not necessarily at any time before anything more is available in listed trading, the electronic company backed by time coincide with those of the done for shareholders, and so-called closed-end funds "Chronicle " They are presented Philips ("the GE of the Neth¬ their views were circulated which both provide the diver¬ as those of the author only.] erlands") was made, and ac¬ sification available through widely. To others the fact that quisitions and expansion are so much of the company's ex¬ the mutual funds and also still in progress. Like other Bache & Co. to Admit pansion has been financed out offer a reverse situation in electronic outfits, Consoli¬ of earnings, and so little out that many of the listed funds so Renyx, Field Names re¬ quirement handily and it has 17 year the o f Samuel L. Ross executive committee since 1955. Francis M. Shaffer has been ap¬ pointed general sales manager for Renyx, Field & Co.; he had been a regional manager since 1953. Ross kind A. Bair have been and Richard named El- assistant sales managers. ■ • . dated New Partners also suffered a bit sell at discounts against the As of Jan. 31st Bache & Co., 36 premium necessary to pur¬ through the recession but ings will continue to be de¬ Wall Street, New York City, chase the mutuals. The nota¬ should have little trouble re¬ pressed unless there is an¬ members of the New York Stock other shift in policy. And this ble exception is Lehman Corp. bounding now that the econo¬ Exchange, will admit George W. which has been view was of debt, indicated that made earn¬ known gen¬ erally. But the refusal of the issue to give much ground is holding more times than not above its asset my is expanding. This one is a Meyer and Tony G. Ziluca, mem¬ ber of the New York. Stock Dean Witter & Co. to Admit Partners Dean Witter & Co., members of the New York Stock Exchange, on Feb. 1, will admit William G. Budinger and H. Gerald Nordberg to general make firm's partnership. Both will headquarters at the Chicago office, 50 West their Adams Street. Ann Witter Gillette, Catherine MlcMahan, Sydina A. Michels, Moody and Meredith B. Nordberg will be admitted to lim¬ ited partnership. M. Ellen Stern & Stern Byck to Admit & Byck, 59 Broadway, New York City, members of the New York Stock Exchange on Ex¬ Jan. 29th will admit Donald M. non-dividend payer but marbecause of large change, to general partners and Byck, Robert L. Stern and Maranother illustration of the re¬ unrealized profits in the port¬ ketwise all the events of the Harold C. Price, Jr., and Joe D. jorie Byck Levy to limited part¬ luctance of investors gener¬ folio and because it is one of last few years have failed to nership. Sidney E. Harris will Price to limited partnership. Ed¬ hold limited partnership as trus¬ ally to lighten their holdings the better known. make any impression since its ward B. even at value in part if profit. a More if recent Most There Conway, limited partner if of the for funds have relatively simple plenty of other capitalization, some of them around forefront at a the will to take the moment probably will stay there month since that is when dividend next meeting along. Superior Oil of California was also promi¬ nent on such lists although it was mostly of spectator inter¬ est since not too many laymen care to or can dabble impor¬ tantly with an issue tilting for its old high of $2,000 per come share. i- if if With the industrial average, and of some its conceded to be at the newcomers to this searching * a components that offer to a buy, of as an offer of these securities for sale, or as an offer to buy, any of these securities. The offer only by means of the Prospectus. circumstances is to he construed or as a these solicitation of securities is an made 401,900 Shakes alone last year the re¬ price has offered an average return of 3.6%. With the payments from security profits the yield moves above 6% which is relatively hand¬ some in view of the 3 ¥2 % re¬ Borman Food Stores, Inc. cent turn on Common Stock (Par Value SI Per Share) the industrial average. •5* V g Prick sl<>.75 pku shark Low yields aren't always a sign of trouble and ACFWrigley Stores, which has shown little market exhuber- may be obtained in any State from such of the underwriters, including the undersigned, as legally offer these securities under the laws of such State. Copies of the Prospectus only has been busily engaged high level, in expanding. That kept its ance, ❖ was a recession dividend casualty is Shoe, the giant of the field. But since retailers turned cautious and lived off their inventories last year, it for the entire industry and International had to shave its dividend 25 % a tee of two trusts dated Dec. 1958. general partner. may was * International was a come years. One will become no This announcement under the basis of the dividend pay¬ ments from investment in¬ in other cash payment moderate but paths where plenty of obvi- the company lards it with o u s 1 y neglected candidates small stock payments which still abound. ran 4% in the last couple of and approxi¬ closed-end category. over Telephone's vacated One where leverage is a fac¬ mantle as the leading split tor is Tri-Continental Corp., hopeful. Eastman Kodak is in centered in the warrants. On and only Split Hopefuls were candidates the high poor one Operations of this Shields & Company Lehman Brothers Glore, Forgan & Co. jor grocery chain can be re¬ justice only for a couple of years since it has only recently emerged out of a flock of independent com¬ panies. Last year alone it ac¬ quired a chain of nine stores and opened 28 supermarkets iiornblower & weeks kidder, peabody & co. its own, concentrating in paine, webber, jackson & curtis Incorporated viewed in all of Goldman, Sachs & Co. ma¬ Stone & Webster Securities Corporation Baciie & Co. F. Eberstadt & Co. Lee IIigginson Corporation January 21,1959. Wiiite,Weld & Co. Dean Witter & Co. Reynolds & Co., Inc. Hayden, Stone & Co. Siiearson, IIammill & Co. 31st, The Commercial and Financial Chronicle . . Thursday, January 22, 1959 . (414) 18 Rising Bank Loans and Price inflation Forecast NASD District 12 By ARTHUR B. J. P. Morgan This Week—Bank Stocks At the stock analysts were not at beginning of 1958 most bank sanguine about the continued climb of bank earnings. We were then in the recession period, and with such an economic state of factors, of course, The combination of normally makes for lower operating earnings. But 1958 has passed, and, while operating earnings were lower than in 1957 except in three or four, cases among the leading New York City banks, the changes were of a quite negligible size, excepting only Chemical Corn Exchange. The average shrinkage in operating earnings in this group were only 1.3%. The puzzlement is that, given the conditions that obtained during early 1958, the banks did as well as they did do. But other factors entered into the result. Working (or earning assets were higher in the case of every one of the 13 banks, running from a minimum of 2.2% gain over 1957, to a maximum of 14.1%, with an average betterment of 9.3% Such an improvement over 1957 was a highly satisfactory one, for generally speaking, the banks' aver¬ age rate of return on loans held up well and ran from about 4.00% to 4.67%; and some gains were made in the average rate of return on government holdings which ranged around 2.25% to 2.75%. An exception was Irving which reported the high rate of 3.58% on its governments; this bank for several years has been running a con¬ siderably higher rate of return on its governments. Finally, with no exception, the large New York banks have reported higher deposit volume for the 1958 year-end over a year earlier, thus giving the banks more funds with which to work. And it is reflected in the pact that the average increase in government bond holdings in 1958 was the important figure of 21.8%. The deposit gain at the year-end was approximately 9.2% on average. So, it is not as though the banks had no out when a recession develops, for, as indicated this time, they can shift funds from maturing loans and discounts into governments; and, while the return on the latter is ordinarily lower than that on loans, they can justify placing a larger proportion of their funds in governments. A factor, too, that must not be lost to sight is that, come the recession, the great bulk of loans continues on the banks books to maturity or renewal, and at the better rates ruling during the boom. Indeed, the 1958 volume of loan accommodation held up remarkably well. Of the thirteen banks only four reported lower loan totals than! as of the 1957 year-end; nine showed gains. The movement of loans to business in this area has been some¬ what spotty, without a definite trend. But with the general busi¬ ness tempo tending to pick up, we can probably expect loan vol¬ are much from the present totals. to be some opinion around that in 1959 interest not to depart T^hfere seems slightly higher levels. 'This thought was tend toward will rates Bank's annual meeting of stock¬ holders on Jan. 13. At that time the Chairman was-"hopeful that the bank's earnings for 1959 would -be somewhat better.? *, of- a; question whether bank stock this juncture to the handsome securities profits reported by some of them.- Not all of the annual reports have been released as this is written, but a few figures will illus¬ trate. Hanover Bank reported $9,211,000; J. P. Morgan & Co., $2,351,000; Guaranty, $3,774,000; First National City (consolidated), $3,174,000; Chase Manhattan over $22,000,000; Chemical Corn Ex¬ change over $7,900,000; Bankers, $5,323,000. Now let us look at the 1958 earnings results of these banks: It seems to be somewhat prices give full credit at 1957 1958 dend $1.11 $ $1.32 t $3.00 1956 1958 1957 1.956 Divi¬ —Securities Profits— —Operating Earnings— Bankers Trust.——- $5.02 $5.64 $5.47--$0.80 Bank of New York1 17.40 19.15 17.22 $ 10.00 J. of find Alexander outlook view admonition dollar to P. H. of Davison banking against and allowing will attract investment funds. The H. Chairman, Keeping one of the economy. pronounced trend and into continued Then the downturn gence threatened bv any appreciable f urthe r inflation, however, require mention. This country's status as an exporter of goods has already been hurt by arrested The resur¬ inflated brisk for was became the began. recovery a while, then gradual. As 1958 more gendered by the recession had not been completely set aside, but the general'tone of business'senti¬ ment positive, in contrast to' which had prevailed at the was that start of the year. The - - ' • recession of impact was felt less by banking than by many other lines. Money rates softened during the early part of the year, and business used less these factors offset to of banks funds for invest¬ by an increase in de¬ posits, principally time deposits." ment, and Banking results generally were not greatly affected by the re¬ cession. the In present 1.68 2.40 phase, the course ings will depend 2.40 the Empire Trust4 First Natl. City5-C_'_ 15.55 17.35 5.20 5.02 of recovery bank earn¬ principally on vigor with which loan demand revives. Borrowing has not- yet rebounded from the speed and 4.70 5.21 5.04 —0.09 —0.68 Hanover'' 3.40 3.75 3.52 0.10 —0.80 2.30 2.00 normal Irving** 2.51 2.78 2.64 —0.49 —0.07 0.03 1.60 rates, which have risen rather sharply for long-term credit, have 3.59 4.06 21.20 23.26 ± 4.07 2.20 t $ 6.71 23.97 —1.65 —1.46 ' New York Trust— 5.49 5.94 U. S. Trust 5.46 5.74 :_r 6.26 5.51 — w — —0.25 ' —0.28 — — —' 0.04 —0.36 10.00 *3.75 with recession much seasonal than more force. Interest! reacted to recovery less markedly in the commercial banking range. 3.20 This is succeeds W. V^ce- Presi¬ dent, Harriman Ripley & Co., Inc., New York. normal pattern of re¬ Assuming that recovery continues its present moderate a well as as States of Con- imports and exports. resumption of inflation in any considerable degree could eventually,-.Tessen world confi¬ dence in the dollar. As a principal banker to the trading nations of York 1—Adjusted for 50% 210,000 in l!>r»S. stork dividend Sept., 1958. On 160,000 shares 1956 and Per. share figures not comparable. 1950; 8—On 5,313,850 shares J950; on 0,310,590 in 1951 and for Jan., 1958, late January, 1959. 4—Adjusted r—On 10,000,000 shares 011 4% 1950; on n—Adjusted for January, for January, planned for February, *—Includes extra, be is return too 1958, stock dividend of 11-1/9%. a improvement steady "It Co. stock dividend, but not for 2% should volume, with upward lending rates. stock dividend in 12,000,000 in 1957 and 195S. 1958, 2% 1959. there pace, but 1958. dividend, but not for 4% stock G—Includes City Bank Farmers Trust 8—Adjusted 1951; 18,090,000 in 1957 and 1958. 13,000,000 shares too early of the to boom. gradual in loan pressure United States must maintain the .soundness of its currency. The outflow of gold from the Treasury's stock during past sign of is not in lessened esteem year . Our dollar. extension of itself a for the foreign loans, our foreign aid, and our military expenditures abroad helped to ..make our balance of. payments adverse, and we lost gold in the ordinary course of business. the But world's dollar the .Elected But it is not Granbery, New York,. George the £—Not reported.. residents, and discriminate against imports of American goods. The the other hand, is truly convertible, by residents residents, for capital or account. The so. It of to be America's and James R. REPORT 13 N. Y. CITY NATIONAL AND GRINDLAYS stubborn after Amalgamating National Bank of India Ltd. and Grindlays Bank Ltd. tial; London Branches: new 13 ST. JAMES'S SQUARE. S.W.I Laird, Bissell & Meeds Members New York Stock Exchange Members American 120 Stock Exchange BROADWAY. NEW YORK 5, N. Y. Telephone: BArclay 7-8500 Bell Teletype—NY 1-1248-49 Trading Dept.) Specialists in Bank Stocks (L. A. Gibbs. Manager to the Government in ; was Action essen¬ but inflation. ment and short-term indla, pakistan, ceylon, burma, kenya, tanganyika, zanzibar, uganda, northern and southern rhodesia. done. the downturn spending by : aden, somaliland protectorate, is tary stability at present are deficit aden, kenya, uganda, zanzibar a somaliland protectorat1 Branches in work "Two principal threats to mone¬ 54 PARLIAMENT STREET, S.W.I Bankers a inflationary residue long the choice-of "countermeasures, regrettably, implanted in the recovery seeds of potential Head Office: Available gov¬ spending, which leaves its against 26 BISHOPSGATE, LONDON, E.C.2 Bulletin 916 CONDITION "V.;',V% OF Company the published by the the the in Herrick & Marshall, New York York. New close of business York, New December on accordance with 30 City, York Stock Ex¬ at 31, 1958. made call a Superintendent of Banks pursuant of the Banking Law of provisions State of Cash,' 1 banks with trust and including !••• ! other bal¬ in items of; collection——: process , compa¬ reserve cash and L ASSETS balances nies, York. New ■ $6,024,864.64 United States Government ob¬ ligations. direct and guar¬ anteed 22,358,939.62 Obligations ;bf .-States, and ... political subdivisions Other bonds, • " discounts "482,326.74 (includ¬ overdrafts)- ing $1,674.40 premises Banking furniture none; de- — and Loans 1,671,701.31 and notes, bentures 13,346,934.86 owned, fix¬ and tures 115,645.26 Real estate owned other than banking premises.——— Other assets 168,450.89 d - 210,633.55 TOTAL ASSETS $44,379,496.87 LIABILITIES Demand . , deposits of individu- - als, partnerships, and cor¬ porations 1 ;. ; $23,004,607.19 Time deposits of individuals, partnerships, and corpora¬ tions , _ Deposits United of 4,759,047.80 States Government 260,937.83 ^ Deposits of States and politi¬ subdivisions cal Deposits 11,207,930.45 banks of companies and trust 625,297.47 —— Other deposits-(certified and officers' checks, etc.>_ DEPOSITS — — liabilities 636,850.28 $40,494,671.02 $233,753.66 _ . LIABILITIES TOTAL will bring with it change and associate members an¬ to guard against American Stock Exchange, forces. The method nounce the opening of a new de¬ chiefly that of increased ernment BANK LIMITED BANK STOCKS OF Broadway, of, 50 , New with now Co., Underwriters Trust TOTAL Mutual Fund Dept. Street, are Service Broadway. Other members Stone Investment Butler, Herrick Opens Broad 12. No. Two With Inv. Service wel¬ is essential to the fare of the free, world." currency Butler, - Secretary is Committee DENVER, Colo.—Van H. Hanell current continue must soundness non¬ or again need inflationary was Comparison ,::'u Rieber E. of District $40,728,424.68 CAPITAL ACCOUNTS , Capital t — —_ Surplus fund Undivided profits $1,000,000.00 1.000,000.00 1,651,072.19 —— CAPITAL TOTAL ACCOUNTS $3,651,072.19 — of the economy stock dividend chosen for reversing the recession Annual Alexisson, partner, Marache & Co., New York, and Edward H. Lard, III, of The First Boston Corporation, In of value. measure eign countries still restrict capital exports and remittances by their on were A. remains of welcome steps toward limited convertibility, many for¬ dollar, Purkiss C. Albert Vice-Chairmen as Gustave spite a early to note that resurgence a New- Jersey. the free world, the on proclaim aild of part ances, the New necticut, to both "A com- rises the p hurt be its world role, needs a vigorous foreign trade, with a large volume of The District allowed to nation's domestic Our prosperity, , ScotUCluett, sponse. 2—On . is economic con¬ a by reductions in requirements, which freed reserve more were extent siderable credit; but spiral the resume. will It costs. if more ended, the direction of the econ¬ omy appeared to be moderately upward. The sense of caution en¬ 1.24 J. P. Morgan & Co. w." of He injustices by a depreciated dollar no detailing. Two special need this spring. was and consequences started year with recession deepening, and —0.69 Manufacturers the Dealers. worked in movement The —1.12 . Committee District Sound Dollar cruelties "The P. Davison, "the back¬ for business in 1958 was ground for matu¬ rities, and encouraged to do more. the to praised be what it has done to extend depreciate. According should Treasury an our Henry C. Alexander and the Pres¬ ident, moderate amounts and at interest rates that C. Henry —0.58 Guaranty bond the in bonds long-term!; 4.25 3.00 disturbing as market, when the need has been for much more frequent issues of 4.25 —0.29 3.00 action criti¬ mild such even cized 4.24 *4.00 The made some progress during the past year in lengthen¬ ing the maturity of a small part of the public debt. It is ironic to 3.86 0.63 restraint. Treasury 3.78 0.27 debt, with its recurrent need refunding tends to frustrate of 3.87 7.37 of sociation under strain... The best hope of achieving balance seems to lie in attempts at credit Exch.2 0.84 & Co., Inc., elected Chairman was of National As- eral Corn —0.11 12 curtailing, non-security spending. "The weight of short-term Fed¬ Manhattan2- —1.73 No. encouraging.) Co., Inc., contains an Chem. 5.02 —0.51 1959 programs and in foreign economic aid'—will keep the .national budget Morgan P. Chase 16.85 York; for Securities voiced at the First National City ! Purkiss, senior Vice- Walston President, New the, & report to annual 1959 The stockholders . ume C. Albert . , decreased lower interest rates and prospect was for the affairs volume of commercial loans. stockholders resulting upward pressure on and WALLACE all Elects A. C. Purkiss told to expect better loan volume lending rates if present recovery pace continues. They are also apprised as to why the dollar must be kept sound and as to the principal threats to monetary stability. The Bank's officers recommend further lengthening of Federal debt and curtailment of non-security governmental spending. ; * Bank and Insurance Stocks | funds. mutual to Col. the sale Robert of easy debt. Neither recently jointed the who old 61-year ACCOUNTS— bank's with stock Assets $44,379,496.87 capital consists of total pledged common value of $1,000,000.00. par Investment the new is Manager of Loans after department. Prior to & firm, and for above are $12,285,646.11 purposes shown as deduction of joining Butler, Herrick assigned to or liabilities secure other of reserves 159,893.68 — Securities as shown above are after deduction of reserves Col. Marshall, Anderson associated with Washington was Plan¬ 157.001.58 of I, KENNETH W. LANDFARE. Secretary above-named institution, hereby cer¬ tify that the above statement is true to the of the ning Corp. of New York, as di¬ maintains branch offices in River- remedies. The needs of national se¬ curity—reflected both in military CAPITAL +This AND MEMORANDA Anderson, U. S. A., (retired) the Federal govern¬ rector of military sales. huge overhang of Butler, Herrick & Marshall also Federal LIABILITIES B. the will yield to overriding devoted partment TOTAL head and Westhampton Long Island, Beach, best of my knowledge and KENNETH W. ' - . . ' KORELL] SUMNER B. , LANDFARE ' CHRISTIAN JOSEPH belief. W. Correct—Attest: FORD | V. TAMNEY Directors Volume Number 189 5814 . The Commercial and Financial Chronicle . . (415) 19 the cold shoulder at the State De¬ Our Reporter By JOHN T. CHIPPENDALE, JR. The Treasury in its new money both issues, the 3V4S of May being well oversubscribed. sidered to have been The return both securities on was institutions and inflation. to , -'7 ,7 -It- is of not Roosevelt the record tried ever budget three months he had he you:, can bet in was Mr. him, secondarily the AF of L. But, course, he was giving money first Eisenhower away. office, but - boots The first very '• Treasury security was priced to the meet competitive market conditions. In addition, the maturity of the favorable, since the 21 years it has to ment bond is new go - Govern¬ hand, the 1980 maturity date is still long enough to meet the needs •of those institutional buyers that are not attracted to medium-term 77;;' The fact also that it is adverse feature. • 7 1 ;77.7- • ■ New Note Sold ;7': \ by Commercial Banks his 7; budget that • > is cause it But a r creases some It of r More Longer In Treasury Issues Expected ; - safety . spite of the apparent attractiveness of the 4% razor of these the issue price of 99 because it new seems item war manufacturers in the _ ' . "7 . ''7 / This most likely means the use of issues by the Treasury that-will • country thoroughly organized. get the entire CIO Fallon, Dougherty Vice-Presi¬ H. Meyer, (Special to The Financial Chronicle) Osborne formed & with HILLS, Calif.—V. K. Sons, Inc. has been offices at 231 South Beverly Drive to curities engage business. the on Federal debt is $8,- the in the did not second budget. wreck us If Now Howard Saks Co. largest another with The mis¬ investment Howard J. bombs the New York - business . use the funds Governments for their *; which own have been'invested in neaf-tefm behind conducted under the firm Multiple Offering Seen in February V '- in order to take come R. Zimmerman & ; Stock Exchange. 7lis advertisement appears only as a matter of record. NEW ISSUE 'January 22,1959 153,840 Shares . v Home Owners Life Insurance $1.00 Par Value Holders of the Company's outstanding Common Stock right to subscribe at $6.00 Common Stock at the rate of Godfrey Putnam Parkerson Godfrey Putnam Parkerson, 73, of South Orange, N. J., Executive Vice-President and director a of Calvin Bullock, Ltd., passed away Jan. 16 at the home of his daughter, Mrs. Carrol Kennedy. Mr. lock Parkerson ing figures vestment in in one the Denver developed time. He investment was in of the lead¬ American company which in¬ movement during his life¬ an officer companies — Fund, Ltd.; Canadian Fund,"Inc.'r Canadian Investment"Funds, Ltd.; Carriers & General Corporation; Dividend Shares, Inc., and Nation¬ wide Securities Company—at the time of his death. of six Bullock record at the close of business will expire at 4:00 per one on are l>eing offered share, for the altove additional shares of share for each two shares held of new January 21, 1959. Subscription Warrants P.M., Eastern Standard Time, The Underwriters have any on February 5, 1959. agreed, subject to certain conditions, to purchase unsubscribed Stock and, prior to and after the expiration of the sub¬ scription offer, Reynolds Appoints r joined the Bul¬ organization 1916 and became Company Common Stock the set forth in the may offer shares of Common Stock at prices and Prospectus. • ■ on terms * CARMEL, Calif. — Stanley E. Ewig has been appointed Acting Manager of the local office of Reynolds & Co., Jorgenson Build¬ ing. W. C. Aldous, formerly Branch Manager, with the firm resentative. as a will continue registered rep¬ . H. Hentz & Co. John C. has be¬ Co., 29 Broadway, New York City, members of the New York ' Mikoyan said this under stress, He had just been given however. • about $6,000,900,000 of the February maturities. The balance ;of "approximately $9,000,000,000; which are held outside of the Federal ■ Reserve System, will most likely have an option to take not only short-terms but also medium-term obligations. It is believed that \ the Treasury will attempt to sell issues that will help "to extend ~ the maturity of the Government debt and at the same time put in operation a debt management policy which is in keeping with the efforts of the money authorities to slow down the forces of infla¬ tion: " "* 7 r ' ' ' ' / " 1 associated with Schweickart of the needs of the Central Banks, who own care of With Schweickart Co. Solly . -In the coming February refunding operation, it is* evident that 7 the Treasury will offer a short-term issue, probably a certificate name Howard J. Saks Company. business needs and this will eliminate 7 a large-buyer of short-term Treasury issues which have been sold to finance the deficit. . .7. - -.:••• • \ ;':7 * 7 * 1 of Saks, 100 William St., City, is now being In its recent to se¬ are War money have a debt of -tap the . in Officers When £. resources of the ultimate investor and in this way the supply will not be added to. 1 new money raising operations, the Treasury has 7 been able to do this through the use of short-term issues, which have been sold in the main to corporations and this has meant-*7 only a shift in deposits and not the creation of new ones. However, with the improvement in business, many of these concerns will L. cor¬ „ . He could call in the labor leaders and new L. Thomas E. BEVERLY falling five months. . < - World national siles and not hard to tell was Se¬ V. K. Osborne Sons Opens $283,000,- the it , !''T"'7" 7 a 000,000,000, , ..'•'•'\:'"-7 -'' and the E. the James a them. be doubled. into went terest , -seems as though an effort will be made by the monetary 7 authorities in its operations in the money markets, and the Treas- i ury in its debt management, to retard if not stop the forces of I" inflation, which 'is the real menace to the American economy. 1 missiles of Ryan, dents; and Herbert Secretary-Treasurer. * at this time. But the debt of James to of James are President; and succeed Officers poration a war to business Vivian K. Osborne, President; II we Robert M. Kolodkin, and Harvey only $22,Deutschman. Mr. Osborne was 000,000,000. - Look where it has formerly with Cantor, Fitzgerald gone to since in the brief period & Co., Inc. of 17 or so years. The annual in-, as 7; It with they had better get on the band wagon. Roosevelt did this. He had so v flotation. Fallon. ensuing debt would certainly destroy us. 7 Yet the Russian deputy minister said just before leaving that if we were to attempt to gain access to Berlin by force it would be met by force. That means, if he sticks to his guns, that there cer¬ tainly will be a conflict in about country _ went below flying had big bond, .whom he meant, though 7 Eisenhower should send out all the Treasury's new money/and refunding operations will be tied in with the policy of the Federal Reserve Board, and this probably " of his henchmen to the various calls for the offering of more bonds at higher yields, even though ( racial groups and demand that if < they may not be of the jdohg-term variety such as this recent .; they intended to enjoy his favor it - we • three Boulevard curities think of it in terms 000,000 would , or ways bombs. a hard time eking out an existence; Roosevelt did these note, which was used in the new money raising He once denounced 7a operation of the Treasury, was well received even though it went 7 things. safety razor millionaire as being down from the issue price of 99%. This decline was due princi¬ so unwilling to pay taxes to his pally to selling by the commercial banks, who could afford to take country that he had taken up a small loss of a few thirty-seconds, because the deposits which residence in Canada.^. There were will stay with them for about three weeks will offset this. Only, two who catastrophe in than one if we were Most people having ." be to have another 7.. He should bring old ladies on *! the radio to tell how they were 7 grow ANGELES, Calif .—Federal Corporation has been formed with offices at 7805 Sunset and the need of to would more of the r LOS Securities population in¬ our come government 3.25% The to — balance—it be¬ adopt Roosevelt tactics, v.v editors are » (Special to The Financial Chronicle) openly sneering at the Eisen¬ They speak of and a euphonious term, beican't be balanced, only him to hooves Form Federal Sees, of Roose¬ leader at all you have no budget; editors and Con¬ gressional critics. Eisenhower doesn't seem to realize, they say, that this country has unlimited possibilities of growth if he will just remove the restraining hand. necessarily in he goes into now speak you great leader and Eisen¬ a as hower as balancing brought closer to £ an 1 ■ which is not his disfavor. • .-'7'7" not callable before maturity is not "'777 flair, to the due when as Already there are of this none partnership. his neck got to figure the different atmos¬ against Mr. Eisenhower has on Feb. 1st will admit A. Douglass and H. Lawrence Parker to Hall pheres in which they operated. . ; Morgan Stanley & Co., 2 Wall Street, New York City, members Exchange, cutting farm appropriations. hower them; they would have been pilloried. - <■ ; r money date is shorter than those of many corporate and tax-free issues which have been coming into the market for sale. On the other issues. strikes • rate-or-to increase in gasb- on velt • between the yield on the new Government bond and recently floated corporate obligations indicates that the new postal an leaders, knocked their together. Eisenhower, in¬ ! ' So who was available in these new issues was 7 flat ion to The long-term 4% bond due Feb. 15, 1980 Carlisle Bargeron 7 squeeze the is consioered to be a [desirable obligation for those who have common man savings type of funds for investment. It is evident that the 4.07% to death..He would have had those yield which was available in the new bond, gives it a very favorable -7 millions/of followers of his threat¬ position in the whole range of funded issues, whether they, be ening the lives of these greedy corporate or tax-exempt securities. '7 interests-' there would have been 7'.7— The spread On this to farm for the generous side. 1 class stead, will have them money It ar¬ "no." 7 Roosevelt could have called in for since the return that on was the greedy in- derests' answer to of the New York Stock heads 7:77v; £ have conjured Favorably Priced the line taxes. raising operation of the Treasury went over 7 were ready to well, and this was what the financial district .was looking "7 bring, on innew well. Admit Hall & Parker the . up Mikoyan's so came Morgan Stanley to bring about . 7 trying out stop this. He won't be able to muster all of the Republican votes behind him. It is a two to one bet * . . is turn range for increased trade. balance < of the notes was about tin, line with , thatjie would 7 h a we dramaAs against this, thh subscribers > tized it' in a* to the 4% bonds -were given -varying allotments, with savings type I way to make investors getting 70%, commercial banks 35% and all others 15%. Subscriptions for $25,000 were made 100%. The treatment given '7 it catch on with, the pubthe buyers of the 4% bonds was considered to have been abit 7 lie. He would on the full side., 1 ; 7 7 The 47% -allotment on the 3 t4% New Bond didn't apparent that he tl^at he will not be able to raise, tried i't''': r:your; that to for except what the money market expected. - visit was a-hedge against as ' 77 At the last moment , By CARLISLE BARGERON side, which would make them purchase equities V7>"'V 7'7 owner. con¬ attractive to those that have investment funds to put to work. However, at the present time there is not too much of an appetite for fixed income bearing issues, whether they be Governments or non-Federal obligations, because of the desire on the part of indi¬ viduals was also chafing under the sharp questioning he had on Sun¬ day night's Meet the Press, by Larry S p i v a k, the program's of the News out very well, 15, 1980, He Washington Ahead came 15, 1960 and the 4s of Feb. the ample on operations partment in the matter of credits. From Governments on Legg & Company - 1 \ The Commercial and Financial Chronicle 20 . Thursday, January 22, 1959 ; . (416) $15 Million Issue of Public Kingdom of Denmark Bonds to Be Marketed Will By OWEN ELY Alabama Gas by Kuhn, underwritten be Loeb; Smith, Barney; Harriman Ripley-Lazard Freres Investment Banking group. The Jan. 16 Kingdom of Denmark on filed with the Securities and Exchange Commission statement istration reg¬ a to a relating proposed public offering of $15,- 000,000 fifteen-year external loan bonds about Feb. 5 by an under¬ writing group to be headed by Kuhn, Loeb & Co., Smith, Barney & Co., Harriman Ripley & Co., In¬ corporated and Lazard Freres & The bonds will be direct, un¬ Co. conditional and general obligations of the terest Principal and in¬ will be payable in New York Kingdom. City in United States currency. The bonds will be the only out¬ standing publicly-held dollar bond issue of the Kingdom of Denmark first its and issue since bond dollar public 1928. Concurrently with the public of¬ fering of bonds the International for Reconstruction Bank De¬ and velopment (World Bank) is ex¬ pected to agree to lend the equiva¬ lent of $20,000,000 to the Kingdom of Denmark. to be offered The bonds the to public will be noncallable for ten years except through operation of the sinking fund. The sinking fund will commence in 1963 and will be to retire 100% of the issue by maturity. Net proceeds of the sale of the public bond issue will be added in the first instance to Denmark's Alabama Gas Corp. serves gas applied to the acquisition of capi¬ equipment required for the de¬ velopment of the Danish economy. tal loan Proceeds of the World Bank of the will be used to finance part cost of electric power carried ing projects be¬ Denmark by in out four public two municipalities and utility enterprises. Form Lisco (Special to The Financial Chronicle) tion has been formed with offices Michigan Avenue to business. Griffin, President; Robert P. Branch, VicePresident and Treasurer; Maurice F. Brennan, Secretary..' engage in Officers a are securities Virgil E. Form Evergreen Sees. offices Northeast 4314 at 96th Avenue to engage ties business. Officers in a are territory include iron, chemicals, cement, ceramics, cotton and textiles, Important industries in the Selma and Anniston. steel and livestock raising, etc. are 65% residential (including expected to benefit by the increase in Industrial revenues have doubled in the past decade, while residential and commercial (with the benefit of space-heating) nearly tripled. Industrial load is also manufacturing activity. growth the company will need addi¬ To meet this continued secu- Milton Rosenthal, President; Milton Weinberg, Vice - President; and Phillip Schwary, Secretary-Treas¬ urer. worth¬ Thus far it has not been able to develop any tional gas. facilities are being in¬ shaving. Last June the company and its supplier, Southern Natural Gas, reached an agreement to increase gas supply to 326 billion cf daily by November, 1959, compared with the previous figure of about 302 billion cf; and it wa£l also hoped that a further increase to 371 billion cf could be obtained but new propane gas stalled to help with peak by 1960. Sept. 30, 1958, average selling prices residential 9.10, commercial 5.60 and average of 5.70. Average cost was 2.70 per In the fiscal year ended were as follows per therm: industrial 2.70, with an therm, or about 280 per mcf. Gas was increased by about $2.8 million, per annum, or 21%., In anticipation of this increased cost the Alabama Public Service Commission authorized the company to of gas to Alabama company asked for an rate to file new schedules and sufficient to ordered the the company in June over-all increase of about $4.2 million. In September the proposed rates and reduced the amount of increased revenue by about $1.8 million—the resulting increase being about $665,000 less than the company would have received under the rate surcharge originally allowed in April. Commission the rejected the Commission's order with the Circuit Court. On Oct. 13 the Court granted a writ of supersedeas authorizing the company to place in effect the rates filed by it on June 12. The difference is being collected under bond, subject to possible refund. The promptly filed company an appeal from company's appeal to the Circuit Court is based on a re¬ quested return of 6.5% on a rate base of about $56 million, com¬ pared with a return of less than 6% (after allowing for certain accounting adjustments) allowed by the Commission on a rate that ads record in the past decade has, been as follows: Conimon Stock Record- Weather Ended Revenue % of Earn¬ Sept. SO stocks I 1 the 1 area we serve so offers much ' fcl CHEST (Mills.) "■Normal ings are /growing i ' ; ;//. WffT |;| 1 1 the opportunity to industry. up , Price Divi¬ " ! dends Range a ity, your tell on the services of competent agency a to 92 0.90 84 — indicates 1.24 some sell in it. ports without obligation. an ad WITH If such COUPON FOR RE¬ PLY is well written and it is car¬ average of in from all in — 1. — — — '•mmtmmmm a on paper, preferably on Sunday, and possibly followed Tuesday or Thursday, you should see surprise some results that may you. of replies hundreds the nation when this over type of advertisement was used to offer a report on a certain natural gas pipeline which is soon to carry to the state of Florida. gas Andrews Posner Partner John Pflungfelder will partnership in An¬ drews, Posner & Rothschild, 52 Wall Street, New York City, George be admitted to the New York members of Exchange Box POWER 899, Dept. K City 10, Utah colder-than-normal Filor, Bullard to Admit change on Jan. Serving in mmM - Utah-Idaho Colorado-Wyoming will 29th admit Harry J. Southwell, Jr., and John J. Southwell to limited partner¬ ship in the firm. Laurence Marks Laurence Wall M. Street, Partner Marks New - & Co., 48 York City, members of the New York Stock Exchange, Elizabeth ited on Feb. 1st will admit Ayer Newman, to lim¬ partnership. Hecht Partner Julius come a F. Mercandino has be¬ Wall partner in Hecht & Co., 14 Street, New York City, Exchange. Stock . As usually follows such adver¬ tising, you will receive a certain number Schneider, Bernet Branch of replies from curiosity seekers, students interested in fi¬ quarter of the new fiscal year (3 months ended Dec. 31) are re¬ ported at only 30 cents vs. 70 cents in the like period of 1957, apparently due to warm weather in the early part of the heating season. (Since that date, however, colder weather has probably and people who are not qualified prospects. But the re¬ sults from the advertising referred Bernet to, which has just been concluded by us, have already produced some management prevailed, though perhaps not in excess of the earlier year's.) ■fTRTn Stock Jan. 29th on Probably about 250 of the $2.56 earned in the fiscal year ended was due to record cold weather. Earnings for the first Soil Lake na¬ dailies members of the New York Quality of Leads September UTAH an 4 temperature. Write for FREE COPY of the one a pro¬ Such financial foremost town 0.60 amount advertisement tion's could response. the financial page of your on 0.60 0.72 well planned adver¬ public how long you serving investors in your area, tell them you believe you know something about the stocks of the leading, basic indus¬ tries in your own backyard, and pick out three to five of them and offer up-to-the-minute factual re¬ home 0.80 market been ried 1.42 bare your 38V2-27 0.97 a tisement that has 29V2-17 95 large a bers of the New York Stock Ex¬ 1.28 16.79 current not or Prepare 0.92 I8V2-I31/2 10i/2-10i/2 duce 1965. 1.79 - less dynamic location) ings that may develop in 1962 and 2.02 0.80 (even if your market is in area Filor, Bullard & Smyth, 26 Broadway, New York City, mem¬ 98 0.80 the prices are realistic when com¬ pared with anticipations of earn¬ 96 1.33 than of whether 21.86 degree-days better copy writers to work this idea, and if possible obtain your your past accomplishment which, alone, are not unimpres¬ sive. Get behind the figures if you can, and obtain management's projections and plans for the fu¬ ture and sell yourself first on figures 24.16 1.32 company, more 381/2-331/2 89 gas which 1.39 97 natural chain, bank, and descriptive 2.40 on ex¬ However, we you put one of results. would suggest that ceptional brought leading offer factual reports of these companies food your 103 19.90 and campaign around them. Ad¬ growing electric util¬ 27.81 18.46 serve. of this today vertise your -231/2 '■Based at this portant local industries and make -24V2 — they Select certain of your most im¬ 35 14.15 invest¬ as about them. 34 ' 12.00 extent People are they arcbuying a piece of the future when they invest in these companies and thev are hungry to learn more 1.60 10.90 income same they area aware $1.60 1950 the which produced such column utility companies, banks, I believe the public interest in chains, insurance companies, capital appreciation is so great gas companies, and such today that an advertisement offer¬ basic enterprises must grow with ing a growth utility in a growing 2.18 1949 over natural $2.56 1948 a reasonable electric 79 1951 that have STOCKS help you with a good layout, plenty of white space, and an ap¬ pealing type-style. The ad size If You Live In a Growing Area used was not too large; we used There are some exceptional three columns by about six inches. growth areas in this country to¬ The opportunity for increasing day, such as California, Florida, your clientele is available today Arizona, Long Island, N. Y., the and your salesmen should be able Delaware River area of Pennsyl¬ to develop some very satisfactory vania, and many parts of the mid¬ business from the leads you will dle west, south, and the great receive if your advertisement has Northwest. In fact the whole some "Sell" in it, and the growth United States is growing and the stocks you select_,are attractive population figures tell the story. and well known in your area. ft X Where there is growth there are/ 116 .. in in capital appreciation 27.18 1952' offer time to better no time. $32.49 1953 brought fixed in to 1956 \ TREASURE 1 - I i: 1959 for ments 1954 •' is SPECIFIC three replies. This is the time to offer growth stocks to your in¬ vesting public. People are not in¬ 1955 New book for 100 1958 explains why There replies, whereas Unfortunately we cannot send with coupon copies of the advertisement that attached, that offered five growth we have discussed in this week's 1957 AREA RESOURCES BOOK the similar size ad, also have Operating and produced a Tell $47.5 million. Both rate bases gave weight to fair value, original cost approximated $40 million. Court hearings scheduled to begin Feb. 9. The earnings prepared by the facts speak were opportunity for growth themselves. One ad offered a list over the longer term (especially of tax exempt bonds and, although when they are well known local it was the same size ad, and it companies) than during such a appeared in the same paper, used period of widespread public inter¬ est in common stocks as we are the identical type-style and I be¬ lieve was concisely written, it only having now. writer since net Years This week's column others telephoned for the reports. is based upon a test of newspaper base of are Some people substantial accounts. types of securities to obtain even took the trouble to come into the maximum response and the the writer's office with the adver¬ in their most qualified leads for your sales tisement hand; many food Capitalization as of Sept. 30, 1958 was 56% long-term debt, 4% preferred stock, and 40% common stobk. Construction ex¬ penditures in the last fiscal year were $5.2 million and are esti¬ mated at $5.0 million for the current year. The company has an $8 million revolving bank credit available up to Oct. 15, 1960, of which about one-quarter had been used up to October. It is cur¬ rently selling privately $2 million worth of 6% preferred stock, proceeds to be used to reimburse the redemption cost of $1,448,000 $3.50 preferred stock. Southern Natural Gas revised its rates last April so that the cost time to advertise cer¬ a tain terested I heating season. while storage space, There is organization. house-heating), 13% commercial, 20% industrial, and 2% miscellaneous. About a year ago the company, with the help of outside specialists, made a com¬ plete study of its merchandising and sales promotion department, which was reorganized as a result.* The Sales Supervisory force was expanded and a new section was established for the promotion and sale of year-round gas-fired air-conditioning units. (ArklaServel, manufactured by Arkansas-Louisiana Gas.) Within a short time the department sold 81 air-conditioning systems at an average price of about $2,000, even replacing electric heat pumps in some cases. With additional types of gas appliances becoming available, the company thinks that consumer acceptance will be accelerated. Gas-fired air-conditioning is one of the most desirable loads in that, without additional investment by the company in distribution facilities, such installations will actually use more gas for cooling in off-peak summer months than they will use for heat during the Revenues JOHN DUTTON Advertising Suggestions total The PORTLAND, Oreg.—Evergreen Securities, Inc. has been formed with Corporation to 49 municipalities in Alabama, place a temporary surcharge on its existing rates, offset the increase. However, the Commission also Corp. CHICAGO, 111.—Lisco Corpora¬ at 104 South By population in the area being about 1,000,000. Principal cities served are Birmingham, Montgomery, Gadsden, Tuscaloosa, the designed foreign exchange reserves. It is intended that the proceeds will be Securities Salesman's Corner Utility Securities The has been selling on the Stock Exchange recently (range in 1958-9, 34y2-24V2). It will be noted that (differing from most other gas stocks) Alabama Gas is still selling slightly below the 1957 high and well below the highs of 1955-6. around stock 34JJ> Possibly in earlier years the proxy fight may have affected the nance, EL DORADO, Ark.—Schneider, & Hickman, Inc. has opened South a branch office Washington, Matheney. . of at 108 under James the W. . price of the stock; the management won this fight and it is under¬ that opponents have disposed of their holdings. The fight the issue of selling the company's assets to municipalities. The stock is selling at about 16 times recent earnings, and the current $1.60 dividend rate yields about 4.6%. stood was over Volume 189 Number 5814 . . The Commercial and Financial Chronicle . C4lp) W. R. Grace elected Mr. News About Banks on' the NEW OFFICERS, ETC. with Bankers and REVISED in CAPITALIZATIONS the The First National City Bank of Division announced Office, 159-17 Queens, N. Y. reassign¬ its of a National v officers. Burton Jamaica '' •••' i Total Deposits Cash and due from District which includes the states of Colorado, Iowa, Kansas, Minne¬ sota, Missouri, Montana, Nebraska, North Dakota, South Dakota and Wyoming'. Richard E. Thomas, Vice-President, formerly in charge of this District, has been 40,494,671 J. S. 22,358,940 & . 13,346,935 discounts Undivided profits— "■ .i The , 5,457,156 the Chemicals, Metals and Manu¬ facturing District to the IndianaMichigan- District where he will *£ ' i.-. ' 1,651.072 ^ • . Rahmer, Vice-President, who con¬ tinues to supervise this District Kentucky-Ohio , Recent tional the as promotions dent in the Na¬ include Division pointment the Vice-Presi¬ the of following officials: Sterling Bunnell, E. Newton Cutler, Jr., Robert G. Fuller, Rob¬ ert L. Hoguet and Frederick C. Windisch, all formerly VicePresidents. Newly elected VicePresidents include Stephen C. C. investment 1,624,613 portfolio. of , j. Xtie Firsj; ft ~ . ,.7 Bank National City Bank^of F. Post, Jr. and Eldon The Annual ft held A R. in Singapore* Shaw House will be the to located at Orchard Road. It on bank's branch, office or "ft The be 75th overseas affiliate. ft ft •. ; / as an dent and of Leslie R. De Nike and Edward A. Farley, Jr. Secretaries Trust of Assistant as New York, are by Horace C. Flanigan, Mr. Schor He 1937. joined bank in appointed an As¬ sistant Manager in 1948, a Branch Manager in 1951, and an Assistant was Secretary in 1952. Charge of the bank's office located at 37 Avenue B, New York. with career division. cial was Bank's coordinator of busi¬ as New Jan. 21 it of Commerce, announced was ' fit ft on ■' * Marine Company of elected \ the • Cur¬ official gave a K. Thompson, who will retire April 1, but Director and Heroz 1938 and man in it will as Chairman as rency* /• >;• • . * ; : ft elected '■ Connecticut The • i ■' Richard ..its' J. ft ■ ■ succeeds Bank Manchester charter tional Chairman of Trust title and Mr. Gillies has been an of The to that ment Citizens the '.«• "... First Cash Dec.>31/58 was active in the invest¬ In •: secu- - holdings 13,470,807 profits— 10,074,740 23,358,980 556,953 discounts <fc Undivided 27,022,041 THE if: ft ft FIFTH-THIRD UNION Dec. - Paterson, N. J., organization of He was Total 1 -!■ U. S. Loars organizer of & Undivided Company, 114,014,220-114,285,048 discounts 154,279.376 profits— 5,444,917' Tienhoven van Trust have appointment an¬ of G. their Rep¬ Argentina and as for ft TIIE * Amphenol-Borg Electronics Corporation ft CORPORATION TRUST Deposits was appointed an CO., N. Y. The Dec. 31/58 Sept. 24/58 $4,088,133 $3,804,133 608,353 327,279 1.G72.571 2,072,668 380,650 380,641 450,115 596,419 banks S. rity Govt, Undivided tion of Amphenol secu¬ holdings— profits— Assist¬ ft undersigned acted as financial con- sultants in connection with the consolida¬ ^ Cxsh and due from U. Farely joined the bank in and The Electronics Corporation George W. Borg Corporation. ft ft Branch Manager in 1956. At present, Mr. Farley is assigned to the maiiu banking floor of the bank's head office, 44 Wall St. Mr. Flanigan also announced the appointment of Alberta Irene Hayes as an assistant branch With manager. the appointment Miss Trust Hayes, Manufacturers Company now has a total of 27 women officers. Miss turers Hayes Trust , • Company with the merger of the Trust Company, and pointed a platform Manufac¬ in 1950 Brooklyn was assistant ap¬ in 1952 at the bank's Jamaica Office. She will continue with her present duties,-at the The New National Grace York, Jamaica Bank of Jan. 19, announced on appointment of Joseph G. Burrough as Cashier. Mr. Burrough, a 52-year-old native New Yorker, has been with the Grace National Bank for 34 years. He was named an Assistant Cashier in 1936 and an Assistant Vice-President Hornblower in Weeks & 1951. -The . joined 158,256,122 4,603.995 ' York, New the Company with the * 76,393,511 secu¬ Banking Schroder and resentative Street." 367.987,671 337,825,580 332,726,957 85,446,002 Govt, rity holdings— was an 373,373,181 banks as later resources. Deposits -I Corporation bank also Thomas T. Brekka Trust Officer and -a p p o i n te d Assistant as John M. Bos- BOSTON • PHILADELPHIA NEW YORK • ROCKFORD • CHICAGO PROVIDENCE • • CHARLOTTE • DETROIT PORTLAND • • • BANGOR WORCESTER • CLEVELAND • "M PEORIA MEMPHIS worth, Daniel G. Fitch and Frank J. McDonough as Assistant EST. 1888 Cashiers. « Allen S. ft f? Rupley, Vice-President and &. Executive Director of ... ..... •. • CO. 31,.'58 June 30/58 Cash and due frcm Uruguay. Nike is assigned to the bank's office located at Fifth Avenue and TRUST CINCINNATI,. OHIO • Schroder Ilenry Manu¬ in 1949. 801,001 i|« by Waiter E. Kolb, Presi¬ ft J. , ' with the First Na¬ of 1920, he 12,614,757 National Company, Ridge- Assistant Secretary. elected Secretary. bond business in New York 50,045,276 13,083,387 Govt, S. Dec..31/57 57,169,720 due from and wood, N. J., died Jan. 14. His age was 79. Mr. Board started his career / • $62,056;&48 $54,495,765 ; — :> Bank Ohio, * tfe resources..-;-. Deposits rity th^ Ridgewood Trust Company officer ap¬ For¬ AUGUSTA, GEORGIA Total Loans Chairman Board, Bank and Trust tional and prior been new GEORGIA RAILROAD BANK & TRUST CO. Com¬ ft ft Z. and assisted in the of the bank since 1933, has Jan. 15. on ifc U. banking the 'ifs-'"; Bank, 7 Cleveland, and Manchester, Conn., merged ft of Gregory W. Spurr, who elected . Wade pointed Manager of the announced 1 ■ Company, Hartford, Conn., Frederick week¬ a Vice-Chair¬ 1956. , ft v pany. meeting of the bank's Board of Directors. Mr. Gillies, who has been Executive Vice-President, a of the eign Department, Mervin B. Midland County, Nyack, N. Y. at on as joined the bank in was , be now continue Committee. Executive Mr. will ^France, President of Society Na¬ Rockland r the Cleve¬ He will succeed John land, Ohio. ■••7 + of Connecticut Bank and Trust Com¬ . been has of Bank, dent. De of Director of the a Bank York, Total resources-/— 1951 and. ' end Major-General George Olmstead has been elected appointed an Assistant Manager in 1955. At present, Mr. ant / Gillies Board. ft ft ft was Mr. R. Officer Commerce banks W. was committee. credit Bronx merger of the two banks 18th Elliott development of the commer¬ banking division, and also appointed a member of the ness National facturers Trust He ft of Vice-President, succeeds 1946, and joined in Bank began his banking the election President of the banking nounced Mr. De Nike the was Trust At present, Mr. Schor is Officer in 744,380. Executive Union stockholders at the prompt action of the Comptroller of the Cur¬ under to 715,750 was Chief ft if! of the Board of Directors and the pany, from man, known, Edward L. Clifford, Presi¬ dent, expressed the gratification shares ft s> Bank, and The Jan. pass¬ Heroz, Vice-Chair¬ elected Chairman and Speaking for Worcester County National Trust of as « adjourned special meeting originally called for Jan. 2. shareholders of record the Industrial the dividend the and Hugh R. Chace, Vice-President of the Bank of New York, as head of Manufacturers Chairman of the Board. the savipgs a R. George the at in " in Washington formally declared at the or¬ ganizational meeting of the Board immediately following the share¬ holders' meeting, Subject to the approval of the Comptroller of the Currency, this stock dividend will be paid February 20, to ■■■ Company, announced 15. increase and Company, Worcester, Mass., 21, and will increase outstanding ft Announced Mr. Chace of George Assistant Vice-Presi¬ Trust , new reserves. ■ Comptroller ' Averett, appointments Schor " . of use Under the system, sav¬ ings customers receive receipts similar to the ones given check¬ ing-account depositors. ' / National Bank Charter ratified by stockholders of Worcester County was National -v- ■ Jan. on shareholders Bank of IIawTaii. «i! exclusive of of to approval, to the application for Meet¬ capital stock of the Bank by the declaration of the special 4% stock dividend was approved by a majority of the a •• Stockholders'' eliminates book. surplus profits, combined capital and surplus of the bank as of Dec. 31, 1958 would be $10,000,000, and total capital funds would be in excess of $11,000,000 rency -1"1" :!! ing of National Bank of West¬ chester, White Plains, N. Y., was ft director of the Bishop /■' * the shares transfer Office . offer of * :> M. A.. Cancelliere, President of WPNB, predicts that within, a few years, many banks; throughout the state will adopt the system,, which Adjusted to re¬ proceeds of the gross the additional The * sale ft Shadyside new from undivided value. Vice-President, it was 14, by William H. Moore, Chairman of the Board. Mr. Davies recently resigned as r- Babylon, given approval to in¬ Capital Stock from consisting of 57,375 shares of the par value of $10 each, to $751,130 consisting of 75,113 shares of the same par George T. Davies has joined the • Babylon, its crease Wallingford. New York announced that pn Jan. /. 26 it will open a second/branch of 20, The will the of the the of intended an was from Company, Bank, McKeesport, Pa** is the first banking office in Pennsylvania to adopt the new method: of "No Passbook Savings Accounts." 4. capital funds. sale ft new Jan. Trust and Western Pennsylvania National one-half on Assistant Abernethy, * The capital stock is to be added new York, flect were Cullen, John E. Hardy, Wesley Simmons, William F. Dralle, Edward A. Murphy, Daniel B. Phelan, L. a National New one* and termination Proceeds Kent, Jr., John H. Muller and Klitgord as Directors. N. Y., six R. Bank announcement by Frank R. Den¬ ton, Vice-Chairman. unsubscribed shares any Feb. on Otton ft of rate each Mr. 1929 In .ft.' # Pittsburgh, Pa., has been ap¬ pointed Assistant Vice-President and Manager of the bank's Charleroi Office according to an Bank group headed by Boston Corporation the at Chair¬ J. - the purchase - Lafayette Brooklyn, % John is A 1959. First announced the election of William announced Jan. * 7 * ■ at for to Assistant Vice- Thomas were as ft Mass., • President. ft Vice-President of the Mellon Na¬ tional sj: ■ National shares held of record Vanderveer, the of Boston, share ft , George J. Gross. was T. of man Mr. Henne¬ Appointed Assistant Vice-Presi¬ York, York, Bank Kaestner, corporate trust; Herman A. Streller, opera¬ tions; and Fred G. O. Wernet, personal trust. . the Appropriations ft " ft . ' T. offering the holders of its outstanding capital stock rights to subscribe for 40,000 additional shares at $38 per Elected p Senior Vice-President Pennsylvania Exchange Bank, Milton W. - of $573,750 Advanced from Abbett is Vice-Presi¬ of ■#.' ' National Bank, serv¬ Cashier. became 1 ' Vice-President Rockland-Atlas share ft Edward its as Board an¬ Dudan, Vice-President and Treas¬ urer; Bradford M. Johnson, Vice- R. and member a and follows: as Executive bank's were Secretary; Richard B. Barnett, Senior Vice-President; Peter Finan¬ 1955 „ the ing and Committee. promotion of nomics Department; and Robert P. Graham (Transportation Depart¬ ^ nounced Lovatt, of elected the Citizens President & Trust Officer. Chief Bank, New York, the W. members staff Executive an Executive Finance . President to Vice-President dents in sibilities. He is is in charge of personnel ad¬ Frank as and Officer presently International Banking Department of Bankers Trust Company, New .V.. dur¬ years of Other official dent with broad corporate respon¬ New *1* Eyre (Illinois-Wisconsin District); Henry Mueller (formerly Cen¬ tral Atlantic District) in the Eco¬ P. ment). Grace 1948. elected Vice-President ministration. ap¬ Senior to - He has been Treasurer & Co. in was ft Hanover announced man be associated with Mr. Clifford D. well City, associated with Halsey Stu¬ art and Company. '• He 22,459,312 Harry P. Barrand, Jr., Craig S. assigned to one of First National Bartlett and John B. Henneman Senior City's Vice-Presidents. All largest New York City to branches at Lexington Avenue were formerly Vice-Presidents. and 42nd Street. ; " Mr. Barrand is in charge of William F. Cordner, Vice-Presi¬ Hanover's foreign division. Mr. dent, has been transferred from Bartlett administers the bank's as the of New York secu¬ holdings Loans has 6,024,863 v. Govt, rity 38,094,634 y banks head of the Middle Western Sept. 24/58 $44,379,497 $45,027,680 resources i District.: of Company. became cial CO., NEW YORK Dec. 31/58 •: - Avenue, •1 •:•*'"' >•';. • UNDERWRITERS TRUST J. Lee, Vice-President, has been reassigned from the Indiana-Michigan District to be¬ come been charge of Grace offices in San Grace several has Francisco and in Central America and . staff National Bank BRANCHES of Co., ing the early part of his 42 NEW ment & Director. Rupley served for about 10 years CONSOLIDATIONS New York a 21 v.v.v • -.v.-.-.-.-.-.-.-.-.-.-.*.-.* . . . . . o. The Commercial and Financial Chronicle (418) 22 Another aspect Continued from first page paid off. Meanwhile, rent control has often added its in¬ tending to induce neglect of exist¬ ing structures and the slums. How Ill-Housed? -third of the people are now or ever have Roosevelt once proclaimed much gusto, depends, naturally, upon the standards Whether one been "ill-housed," as Franklin with that there can be no doubt. Even more in Continued it is not so or . It is likewise which tend to persuade the home self with debt—as many of these no service to that home a fact that programs owner ' "* Before few a getting of this of man runneth not public expenditures to the were contrary, economy favorable we is in world markets, intensifying the as Market gathers strength. Other free trade areas are in various stages of forCommon European are (d) increase much this yeaj. Increased overtime oavalthough ments ' (a) Increase in the high-wage front mi . jng intentions and confidence. ol' It could prime importance in the 1957-58 back Nondefense costs will be memory and that prodigal needed to stimulate its normal but little. will itself reverse contribute to recovery hold at high levels. in it did as prices remain (5) , (4) Building construction should ... for 1954, - (6) Construction in Volume high and Residential construction with what may be regarded and downs with general business conditions proceeding at a vigorous rate ever since the end of World War II. Of course, there was a backlog to fill, and the population has been increasing rapidly. It may well be doubted, however, whether a more rapid rate of housing construction could be regarded as wholesome in the circumstances. Throughout the period since 1946 the people of the United States have been far exceeding the residential construction even when the eliminated. In- point of fact, the record of recent years is not very far from double that of 1929. Even in 1957 the figure is higher than anv year on record except 1955 and 1956. Of ured are in the final ference is that ing we if the volume of such construction is 1929. And meas¬ that of this matter of cost and price carries another warning to the thoughtful. A house costing, say, $8,000 in 1929 would have cost over $20,000 in 1957. It would be one thing to induce extraordinarily large home construc¬ tion by the rank and file if they could get the houses at cost that did not overstrain the financial of are might list now few a adverse thoughts: (1) U; we V Capital capital expenditure expendituies - # . (2) Although business will be generally at a high level, corpo- profits in the aggregate are; unlikely to fare as well.-The men who run the country's manufac- from 1929 to 1957 at less than increase of more than 150% in the struction. case 100%, against of residential an den^ m. stocks is best measured Board showed that That is a with only 5.7 ratio in 1949 and a 8.6 as recently as 1953. In other words, we think almost 2 ,2 times as much of stocks as we did five competition; and they are not ex- years ago.. pecting any substantial increase To illustrate how much confi- many concerns look for stiff price i in either before or after tax prof- that "The 1959 may long t „ , } rea- and loft- preview, will seek to paint big business—-not biff labor—as the villain in the mflaBusiness will be ac- tlQn piece. raising prices above jncreased labor costs and of profit- eering in defense contracts Banks insurance companies will be a speculative rise. Finally, let's suppose run from abroad jjon q£ free gold qujrements for the combined note deposit liabilities of the FedReserve System. Or, that eral owners of any substantial part of frightened. eign countries the years varies more have frequently had wide swings a and come through there is the $8 bilheld by our on Treasury in excess of reserve re- that the price-times-earnings ratio the wage-cost spiral in opposite direction to earnings, lasts, the harder it is to pass in- Thus, from 1942 to 1946 stock creased costs on to the buyer. Inprices rose 100% while share earndustry almost certainly will oper- ings fell 32%. Then from 1946 to as Street Journal American outstanding feature of widely than „do earnings thema f u r t h e r profit selves. Since 1939 prices for stocks - Liberal really means in the stock market, it is interesting to observe dence be squeeze." with of the present session in m- vestigations. an(J Quarters) earnings. blgb ra%°\ c^TR?lin§ Conference occur ratio, that is the rate at which m- cf,arged with jacking up interest vestois are willing-.to capitalize rafes and taking advantage of vetearning, power. At present the erans and 0fher borrowers of limtypical industrial stock commands ited means This is no climate for equal to 20 times the latest As con¬ " aVnua? by the Wall Street Journal showed rise space a price way the free-wheeling in outer die iree wneeiing in oulcr space, The degree of investor confi- not nearly so are of the ordinary man; it is quite another to proceed in this when the increase in such cost has far outstripped the rise in the costs in the economic system generally. Prob¬ ably the best index of prices generally available places the electronic and missile groups optimistic about profits as are the people who have been buying stocks. A survey of 189 manufacturers by the National Industrial its in the first half of this year. A similar survey of business leaders resources caring about price, whatever has been going up Drug and other -prime growth stocks are at fabulous price-earnings'ratios; while nrnh prob- rate this sonable promptness, we could wit- want to buy, seemingly without most ably will remain low, due to excess capacity in many lines and hlghcosts ^ in busi- Confidence has much influ- ness a marked reversal in the I'shall quote a sentence by market's attitude toward bonds as a stock market analyst which I against stocks. recently read: "Today most people Or. again, let s soPP^ are utterly 'trend conscious,' They believe that the Congress spends 1958. *In- now. as Should tion. es ence- really roll- On the other side of the coin the budget and to contain infla¬ „ Earnings and Stock liess, all-time record an quarter ^ In the stock market, ads estimated that the naoutput of goods and serv- ices established • .. * The Commerce Department tional Or suppose, contrary to present expectation, the new Congress agrees with the President's view that it is imperative to balance , park bench help-wanted turing companies course by the dollars put into it; it is several times some upon a (6) Farm income may be somewhat lower. % gen- a recently natural ups has been of perched upon upsetting. would burden The Federal Reserve Board studying the tleman money be drawback. a ' unsound chain of adjustments,which The defense be lightened, the budget cut, and troops abroad brought home. The composition of foreign trade would be altered. Most of all, it would alleviate ina l'lationary pressures and substitute some deflationary ones, including adding to unemployment. Cerwin probably make more use of tainly we could expect an intensiits power this year — there may fication of world competition. and in 1959. times This would immediately the West. start recession 20 Affect Stock Prices (3) Inventory policy, which was • of 23; in 1937 it was 17 and was the automobile industry, which is widely regarded as the key to the general situation. Although consumers are recovering from the shock of the recession, interest in new cars has not snapped ing and volume 1946 does not make very cheerful read- national cut ratio recent an occ"r some rather abrupt changes a reversals. . >r 1929 The earnings for Standard & Poor's in-; dustrials is one of the highest on record. TL a a a The corresponding R1 cfL in **^#1AU/I a n rl "i n rf high Other Influences Which Could economic the (5) Democratic Congress will be in favor of business expansion to ease unemployment. We cannot impress the dangers of inflation effect of price changes the mark. ingre¬ order. , 12-month basis have acdeclined by 18%. Stocks try to peer ahead and forecastcoming earnings, and in doing so they almost invariably overshoot on a tually security. (b) Increase in State and Local expenditures. (c) big a price has risen by 37%, yet earn- ings expenditures for of while hardly likely, the probhshed by the University of Michi- ]em of German unification could gan* This is the latest survey of be settled. Should this occur, it a sel4es, begun in 1952, 011 con- would go far toward liquidating sumer attitudes as to future buy- the cold war between the East and Government spending will n ■ bottom interesting studY ha? been Pub" iinpm- %• ~ of On (4) nlovment will remain be w higher, the at were and industrial stocks selling around 12 times earnings of the last four quarters. Since, then the average industrial stock; dient. Cost of living should not of- illustration recent most ihe highest-cost nation, chiefly in 1929 19V2. becayse growth. But the facts do not support any such supposition. One would also suppose that the man who is expected to assume ownership of his home was relatively free of debt, and quite able to take on the charges incident to the ownership of his home. Again, the facts are of a different as up were downswing mation, the Latin-American Trade (ej past and housing construction had been Jagging since the time 1949 were likely to be increasing competition among nations for the disposal of their goods (b) Record savings. acquaint themselves with the facts before they go over¬ support of these various housing measures now proposed—or for that matter even of the more moderate that the is Higher disposable income. Signer disposable income (a) do—definitely One would suppose The (1) Consumer expenditures for Area, the Pan-Arab and the African. They all portend IT! OTP commore f'OlTl — ^00(is cHlCi SOIVlCCS ^ Pfl n H 11 rise of 3%; to 4% over 1958. petition to come. Meanwhile, we board in now. : the confidence factor is the \expe-. rience since October, 1957. Then • to doubtless would like to have it which first: ones programs the seriously into a we might list factors taking year, It would be well if the rank and file took the trouble in the expected will affect the who is wanted way ahead. So, by the rolled around earnings There (3) discussion of stocks supposed to be them. Nor do we believe it a wholesome thing to make so large a part of the citizenry recipients of hous¬ ing largesse. The Lord knows we have enough of that in many other directions already. has - True, there was a postwar boom in earnings, but the market in. 1946, at 23 times earnings had dis¬ counted better ~ earnings : a long ate at a high break-even point, Actually, corporate profits have been tending downward since 1950. - Economic Background for 1959 served by schemes that the President postwar boom would boost >v r* . and dearer. scarcer to overload him¬ owner a earnings of corporations. v for this type of security might be many another. inspired by the ending of the and belief that lower taxes and Stock Market in 1959 / ■ things, too. that people need, and the people who need them are usually taxpayers who are required to provide the funds for these grandiose housing programs. The mere fact that the cost of these schemes may not be felt in full force for some months or even years to come does nothing to alter the fact that the fiddler will require his fee at time 5 page confidence That earnings. war Business Outlook and the get the better of our judgment. There are many other are times 220%, but stocks reacted by 22%. other aspects of human affairs wise to permit our emotions or our good will to as from or was people of this country are wise they will uphold opposition to these Democratic pro¬ posals—yes and even insist that the President himself be less generous with public funds and public credit for housing.T ; certain is the fact - 8 times earnings. Yet by 1946 confidence had risen to a point where investors were paying 23 very But here one low and investors would pay only 7 the President in his substantial number of people do not enjoy the sort of housing they would like to have—any more than they have other things of the sort and in the quantity they desire—and housing is one of the more basic needs of human beings. It is, therefore, not difficult to understand how the paternalistically inclined among us are so ready to support proposals for largesse in housing, and even less difficult to understand how the provision of better housing out of the public purse can be a popular political demand, at least among those members of Congress who hail from areas where the problem tends to be critical. a Just after Pearl Harbor confidence was very If the housing; employed in the determination of inadequacy. There are many, particularly in crowded urban areas, who do not have the sort of housing that one could wish. Of that Those trends reflected big shifts in investor confidence. ernment underwritten. of by 4%. paring such a figure with any prewar year or date. The two figures are not even of the same order of magnitude. Even as recently as 1950 the total of such debt came only to a little more than $45 billion. And something slightly less than $50 billion of the current mortgage debt is gov¬ creation of what is now termed dropped 22% although and actually dipped stagnated family houses had reached the staggering total about $115 billion. Of course, there is no point in com¬ of fluence to other factors Thursday, January 22, 1959 . earnings shot upward and gained 220%. Again from 1949 to 1952 stocks rose 94% although earnings to four one . 1949 stocks of this situation which should give the government pause is the rapid rise in mortgage debt on small homes. By the end of September of last year (the latest figure readily available) outstanding mortgages on We See It As . the $8 or billion $9 worth of shares held abroad be- Nationals of forwho hold our stocks do not have to pay capital gains taxes. Their decisions .to buy, sell or switch can be independent of tax considerations, ; Summary (1) The outlook for business on Volume the 189 whole few Number is 5814 . There good. The Commercial and Financial Chronicle . . are sanction will probably earn perhaps many of the goods companies will their position. consumer improve (3) The economy lacks the dy¬ namism accruing from expansion of capital goods. have picture. , economy a wait for to (5) ^ v . In (6) 1950 firm went our deflated. stocks at that time bonds on stocks ' tors and on (8) A 10% increase in dividends year for the next six years would be required to attain the each stocks on available upon bonds. now ; Money, besi riod can God I would same have floored ■' ' while doubled the living index is (13) Ordinarily flation it think of in¬ we bullish factor only if helps to improve earnings divi¬ as a 1616 Walnut Street to The inflation we P. F. McKee experiencing is largely in wages governmental deficits; both of which pose a threat to ability and F. (15) Of $7.4 billion lower tax billion, the is to construe this as a It is name of Service. (16) More institutions than ever they are not taxed. (18) Our* better our and buy before. the for Of of these at some shares Edward I. we Hagen 100%, moon as we would at 106 West without or not! it, as been sold, matter a this of j Therefore advertisement • ' '» '■ - " , ' tr„, ' Performer Boat Corporation - i| which in the I especially in¬ am the educational $1 per Research Boston, New Hampshire, is doing. Here is a humble organization which is try¬ ing to discover a means of pre¬ venting people from "getting tired" when working in factories, of New hoimesj or stores. As air-condi¬ tioning adds so much to the Wellbeing of people during the hot weather, a -slight retarding of the force of gravity in the factory and home would do much to keep "getting tired" at their jobs. of DeHaven & Crouter & - Bodine, Securities Co., Mcllvaine was elected Most are you V the course, ability New duPont Branch ST. PETERSBURG, Fla.—Fran- regulate to gravity pull by a thermostat and cis I. duPont & Co, has opened thus prevent people from getting an office at 218 Beach Drive, tired has not yet been achieved. North, St. Petersburg, Fla., its 6th Neither has a cure for cancer and office in Florida and its 72nd scourges; but I can assure nationwide. The office is headed readers all these are the on way. by T. Ray Gaither and Samuel T. Messner, Jr. W. J. Stoutenburgh Opens William J. engaging in Columbine Adds to Staff Stoutenburgh, Jr. is securities business (Special to The Financial Chronicle) a Colo.—Mel vin E DENVER, «ey acquire a membership in the liam A.Alfred O. Primock, J. E. York.qty. Mr, Stoutenlmrjtti,- ONeU^ Rutkofsky and Wil will New Stock York Thompson have been added to the of Columbine Securities Exchange. staff MT. VERNON, 111. — Fusz- Schmelzle & Co., Inc., has opened a branch office at 1123 West Broad¬ way under the of management A Martin Annunziata Opens MT. Fiske Place. ANCHORAGE, Alaska . r or as a solicitation The no A - * orms oecs. Warren Coleman is engaging in Paul Nichols has opened offices at 603 East Fifth Avenue to engage in a sell business . Upens in Anchorage to VERNON, N. Y. —Martin is conducting a secu¬ from offices at 6 Annunziata rities Edward E' Hawklns^ 17th Street. Corp., 621 a securities business from offices New York at 729 Seventh Avenue, City, under Coleman the firm Securities name have Even INCORPORATED we illnesses getting over¬ physician will tell and many -—'i ■ circumstances to be construed as an offer of an offer to buy any of these securities. offering is made only by the prospectus. NEW ISSUE 650,000 Shares Ponce de Leon Trotting Association, Inc. Common Stock We never "catch cold" rested and healthy are sleep and diet. shopping is a tiresome chore. proper Price $1.50 per Share Copies of the prospectus will be furnished upon by the selling group manager, request Greenfield & Co., Inc. Think how the stores where grav¬ 54 Wall Street New York 5, N. Y. ity* could be retarded would get the HAnover 2-4890 January 3 7, 1959 Moreover, the stores would be able to regulate patronage! this gravity pull by a thermostat, letting it jbe "natural" in the morn- GREENFIELD & CO., INC. of Company, - caused by Every this. when and colds now tired. CO. to the Board of Governors to serve until 1960, and the following were elected Governors to serve until 1961: Harry L. Heffelfinger of Getting: Overtired Is Dangerous Share R. A. HOLMAN & Webb Gravity ( at Vice-President; the U. S. Think how sales of all Trust Co. and Mr. Wenzel. kinds would increase if, upon , work ; manual workers and mothers from Common Stock Co., Philadelphia Mr. conclude Tliis announcement is under terested v . I. & Treasurer and Warren V. Musser . record. 300,000 Shares - me Fusz Schmelzle Branch bles. rities business from offices at 5475 Monica Boulevard. Wright, III Francis of of ; D. Wenzel William A. Increasing Sales making of rockets, missiles, and all "sputniks" or "luniks." Its securities business under the firm regulation could also render par- name of Paul Nichols Securities tial relief to the 10,000,000 U. S. Co. citizens who suffer from arthritis, .... bursitis, or other rheumatic trou- name ANGELES, Calif.—Agnes Bange is engaging in a secu¬ Santa Regulation S. Albert R. Townsend, will not discover the solution be- (Special to The Financial Chronicle) in¬ profits. ,wanted to feverishly working on this problem. The U. S. Defense Department is hoping that Russia LOS W. to the year duPont onT wants from offices at 25 Broad Street, now Opens Inv. Office having only Priced no regulated or partially insulated. Certain airplane companies are was ■ , u* It is, however, very important that the downpull of gravity be v;:.'.-v •7 . known Anti-Gravity Studies 1157 firm Invest¬ Sixth Street under the firm is bonds appears nnlv course the to whether Foundation AH all magnetism. thi* +w nossible corporations persistent effort of or 1 of Investors Service Co. over, comes With it travels. not EUGENE, Oregon—Ray Brog- fore we do. A partial insulation is engaging in a securities of gravity would revolutionize the not therefore financ¬ stocks electricity how r-ravitv rise the and and engage McKee business from offices ing the stocks in quantities to supply the demand. (19) Further proof of the pref¬ erence where or do We don tax laws prefer to bor¬ are about. electricity see bullish influ¬ Some charitable trusts higher for stocks because can pay under Mr. Co. & . now little offices Ray Brogdpn Opens (17) row Insurance formerly with hard ence. stocks gravityTs Gravity from. comes to eliminate it under Kane ment sum accounted collections. know vdiat the power it possesses, we cannot ROSEBURG, Oregon — Paulus McKee is conducting a securi¬ Southeast budget of for by assumed our i^t do where it from Opens ties business from offices to continue dividend payments on common stocks. deficit of $12 past few months. know Secretary-Treasurer. now are so for ensumg MS'wavet b^fchgwiU1iK fete^^nx'ioTs TS&oi dends. (14) of many strikes which destructive both to good by referring to my own experience. It is very hard for any one to sell me anything—land, stocks, merchandise, physical force that cannot yet be retarded. We can insulate against in a securities business. Officers heat or cold; we can shut off light are Edward A. McN.ulty, Presi¬ by pulling a window shade or clos¬ dent; John F. Roe, SecretaryTreasurer, and M. - R. Brown, ing a blind; but retarding gravity even 10% has thus far been imAssistant at A. Let -Harnessing Gravity novw or Development of value. measures ■ . Inc. has been formed .with serve were: Gravity, like electricity, will or even an idea, when I am tired. Samuel K. Phillips & Co.; Mr. day be harnessed as a source ^ ^kis *s true of me, it should be Musser; Thomas P. Stovell * of of cheap power. It is true that we true of 75,000,000 other adults in Provident Tradesmens Bank & PHILADELPHIA, Pa.—Fidelity and Research Co., up only 8%. In the matter of inflation dealing with mass psychol¬ ogy and this at the moment seems to outweigh the usual guards and (12) Time cause offi- elected to Cers where know we are Other some Fidelity Developm't Opens of cost expired. Babson W. Roger been have in the time it gives me ah op¬ ■... In the last five years in¬ dustrial stock prices have more term & Inc., Secretary. in Africa, At me: whose of the gravity pull would do much for industrial peace. Fatigue is Zam¬ River Cd>. Goldman, the great enemy of man. I was say to you that I most positively have a continuing faith in the long-term future of Amer¬ ica, of American industry,' arid of American equities. We have al¬ ways solved our problems in this country. *< ' V•' : (11) than the Sachs Gravity Research Foundation. The will Gorge, on V that investors should be interested in the studies of the are greatest illustration in portunity to (10) The stock market has al¬ ready discounted considerable in¬ ,*'! stocks thank the rently. ■ Falls, N. Y. The stronger convic¬ go higher. C a believe basic Co. at Niagara Kariba succeeds studies will prove this. I further believe that "getting tired" is a Power . branches of the Congress concur¬ flation. dack Jan. Wright T/eiffhtnn would for the Adiron¬ than more 16. Mr. L eight on H. Mcllvaine of workers did not "get tired" the latter part of the day. when I worked only asked to discuss security prices in 1959. An attempt to cover a longer pe¬ - ■ suspect becomes I interest rates and inflation will almost certainly be subjects of Congressional investi¬ gation this year maybe by both (9) . the world is at tion those as , of my one and 3.4%.- . .1 goes. point to lower stock prices than to higher levels. How¬ ever, there is a mighty factor which could outweigh all the other evidence, that is, distrust of our dollar. If this thinking spreads (7) High grade bonds now yield and high grade stocks only income got of them more 6.2%. 4.4% same it so, I din¬ sociation feels tired. everyone meet¬ and of the As¬ total-efficiency of every plant naturally speed up if the during • Numerically I dare say) enough. common I and ner Everyone knows the. force of ing and decreasing its bull togravity. The baby learns it.when ward the end of the day when We have enumerated many fac¬ yields ing ; Congressional; m.ai;n lessons the be tion at the annual will discover the solution to this before the Russians do. we battle for the future of the dollar; for high grade were 2.64% The will PHILADELPHIA, Pa.—Spencer Wright, III, of Wright, Wood & Co., was elected president of the Philadelphia Securities AssociaD. The writer calls attention to the educational work » year record that bonds seemed inflated and \ into stocks. The big struggle for the next six months and maybe a "'j'isi- ments. Elects Officers which the Gravity Research Foundation, New Boston, N. H., is doing, and reports that our U. S. Defense Department hopes ; - * - fore buying their normal require¬ phi,a-Secs- BABSON direction. . ; W. applications is, according to Mr. Babson, the greatest coming invention. Many prefer convertible bonds or bonds with warrants attached giv¬ he first falls to the .floor; the ing a future option upon a sliee childiearns it when he slides of the equity. ' ; down the stair (22) There is a noticeable flight from bonds (really the dollar) banister; and of our eastern rail¬ sick and are not there¬ are another in ROGER The harnessing of gravity, the only known physical force that stilt cannot he retarded, and its possible peacetime and defense . Some roads result same A consumption goods is not a sturdy base for bull market. By , clearer a The Greatest Coming Invention / :v;'; •,■ (21) Some of our insurance companies are reaching for the In the hard-goods lines we (4) shall legal variable stocks. ' , ;; of This preference Of the in¬ surance companies is not due alpne to views of management. The companies are having diffi¬ culty in competing for pension plans with plans that are admin¬ istered by trustees who are not held to s m a 11 r percentages -of drugs and secure sale (20) The tobaccos do better than 1958. and the for annuities. (2) The electric utilities, tele¬ phones and most gas producing and distributing corporations will more companies to surance a laggards. 23 (419) ROBERT L. FERMAN & CO., INC- 37 Wall Street Ainsley Bldg., Miami 22, Florida New York 5, N. Y. 149 Broadway, New York 5, N. Y. 24 The Commercial and Financial Chronicle (420) Business and Finance . . Thursday, January 22, 1959 . Speaks After the Turn of the Tear from first would tend to throw Government finances into the red. page these include: Many Continued fall aid to education, labor law revisions, civil rights, conservation—all forms of advanc¬ as well as (2) defense spend¬ ing—for ships, planes, rockets, missiles, guns, munitions, and ether developments—is now at a high level; the out¬ look is for greater, rather than less, defense spending in the immediate future; (3) school enrollments continue to increase demand for constructing more school facilities— whether supported by local, state, or federal funds—in ing communities the world, and the posture of our defense effort. India, which has within its borders 40% of the uncommitted and people of the world and is the showcase of the democratic experiment in Asia, grows more important as China moves ahead. Congress must pass a loan and aid program back which ing nation. will it prevent from to achieve self-sufficiency under its second five-year plan. The President should be given the authority to use our economic resources to wean away from Communism those countries which show a disposition to leave that orbit of influence. This proposal, which I offered in the last Congress, failed by one vote. I intend to offer it again. We must reformulate our aid programs to meet the urgent needs of underdeveloped countries suffering from overpopulation and capital starvation. In Latin America, there is need for an inter-American agreement for sta¬ bilizing commodity prices and markets, for an interAmerican capital development bank, an increase in tech¬ nical assistance programs, and perhaps most important of all, a change in our attitude on political relations, especially in connection with the so-called dictators; our attitude in diplomatic relations; and our attitude con¬ cerning economic relations. On the domestic front, the failing in its purpose Congress is met with new host of economic problems. a The fears of a depression which confronted the Congress last year have been re¬ placed to a great extent by concern over inflation and the rising cost of living. Since the end of World War II the cost of living has increased by 62%; and there are signs that the economy has paused just long enough to try another dizzy ascent. The Chairman of the Board of Governors of the Federal Reserve System, upon return¬ ing from trip abroad, noted that foreign businessmen so firmly convinced of the great stability of the American dollar. This thought compels us to exam¬ ine our fiscal and monetary policies. It promises to be one of the most important challenges confronting this Congress. The Kennedy-Byrd-Payne Budget and Ac¬ counting bill which was passed last year should be of some assistance* in this connection as soon as it is imple¬ were no a longer mented. Of particular concern to the country also is the pattern racketeering disclosed in the McClellan committee hearings which calls for major changes in our labor laws. This country needs an effective labor-management re¬ of form law. I confident am that the partisanship which killed the Kennedy-Ives bill in the House last Summer —after it had passed the Senate by an 88 to 1 vote—will not again be permitted to block this urgently needed legislation. Despite the political perils, heated emotions and powerful pressures which surround this subject, I believe effective an bi-partisan labor-management re¬ both Houses of Congress and become form bill will pass law in 1959—to the dismay of the Hoffas, The Sheffermans be re-examined Congress is to support the President in his efforts to hold the inflationary spiral which eats into the pocket- books of young and old, rich and poor. The third thesis concerns the domestic needs of In this a grow¬ area at home. importance of a strong defense cannot be underes¬ timated. The President has achieved a balanced military force to deter the outbreak of Communist aggression. Our research and development, our advanced weaponry programs, are progressing rapidly. The President must have continuing support in this regard. Although in the last Congress the bill which I spon¬ sored for the Administration to reorganize the command channels of the Defense Department, commonly termed the Reorganization Bill, was enacted, yet further revi¬ sions are necessary in defense development procedures in order to maintain and build our defenses adequately. I am re-introducing a bill to discard obsolete procure¬ our progress become ^ ment practices. The essence of the bill provides for the encouragement of what is known as the weapons, system concept of procurement. Technical and Management Re¬ sponsibility under the concept are assigned to a major prime contractor and delegated by him. The system has been very effective in reducing lead time, that is, the from the conception of a military requirement to time the production calls for the operational hardware. The bill specifications in military purchases, of simpler incentives in the selection of contracts and the elimina¬ tion of renegotiation from incentive and fixed price con¬ tracts. It further provides lor flexibility in choosing negotiation as well as formal advertising in military purchases and will stimulate the supply of commercialtype products where suitable. " I hope that the Armed Services Committee will give thorough consideration to the proposal designed to speed up the job of procuring advanced military weapons. As a member of the Appropriations Committee, I have always examined carefully proposed Government ex¬ penditures. It is essential this year that each expenditure be weighed against other needs of the Government and revenues available. I intend to do my utmost to obtain budget in balance and yet provide the needs of our Government in an expanding, nation and an uncertain world. We must weigh carefully the needs of national a defense the and contribute to our for as to meet the of the jet age; there is urgent need for an challenges urban renewal program for our metropolitan areas to meet present de¬ mands and to prevent future critical shortages of homes exploding population growth; and the existing farm legislation must be replaced by a solid program designed to reduce our surpluses, to save our soil and our water for the years ahead. Each of these items will call for imagination, for needs Government the If services and determination. I ingenuity that Congress will be equal am sure HON. ALEXANDER WILEY U. S. Senator from Wisconsin The outlook for 1959 appears to be one of steady im¬ provement in the economy—with "dark spots" of linger¬ ing unemployment and business lags in scattered areas. As the 86th Congress gets underway, big questions that arise include: What effect will Con¬ gressional action have our objectives of world peace tranquillity. on the Or, will it to more to be serve Initially, the 1960 objective: "To side liberty with promote strength and and opportunity." The President's message was lenge of highest purpose a security, side by chal¬ new serving prevent peace, war dimension." he said "we seek to this do we tain vide of a a these skills. We must . our is derived from have supported allies, whom we through the Mutual for new Leverett Saltonstall budget despite the spending and for tax cuts, which is almost traditional. on the economy. f ^ We recognize, of course, that higher costs, today, are not solely the result of inflation. Ever-greater public demand for "magic," push-button, automatic, labor-per¬ forming gadgets in houses, cars, offices—wherever people work, play and live—also contributes to higher prices. Economic Factors Affecting the 1959 Outlook Despite inflation, scattered spots of unemployment and business lags, and other troubles, however, we can look forward to increased industrial output, stepped-up busi¬ ness activity, more consumer buying, a "back-to-work" movement that will diminish but not completely elimi¬ nate unemployment: all in all, a brighter year ahead. In summation, the outlook is that 1959 promises steady economic improvement, barring, of course., unforeseen calamity at home and abroad. F. W. ACKERMAN President, The Greyhound Corporation There's son's a widow in Eugene, Oregon, who visits her family in San Francisco month.. She travels every by bus. optometrist in Rockford, Illinois, gets regular ship¬ ments of lenses by bus from his dis¬ tributor in Chicago. mmmi •?y A high school in Birmingham, Ala¬ bama, charters buses for its football team and band during the Fall. And a retired couple visited the Greyhound travel bureau in New York last week to plan their three- business more investments will ' Congress gets too free-spending, These people and many others, report the future of the best likely "hedge" ; • we can By comparison, buses now carry 2*4 million pas¬ sengers; rails IV2 million; and airlines 1% million. In fact, Greyhound alone—operating coast-to-coast, borderto-border over a 100,000 mile route — last year moved 130 million passengers a total of 10 billion passenger miles. Greyhound's Scenicruiser Service and regular buses expect that than traveled over million miles a The outlook for half-a-billion a day. this miles in 1958—more j . bus exciting. Daily intercity buses for transportation as - railroads abandon their passengercarrying roles. As cities get closer by air, airports get farther away from cities. Even now Greyhound provides more communities must depend on heart-of-town to heart-of-town service that matches surpasses air in some areas. be moved even farther away from downtown; and super¬ highways, opening - or under construction, will substan¬ lion ber National Product—will—as dependent upon our it should—remain largely private enterprise system. Where are some action which may service is provided by transportation, buses furnish four of arrivals and a or 1 I competing form jof five times the num¬ departures, and at hours that suit public convenience. Buses, will too, tests will be the Congressional Action Affecting Economy What or Due to jets, airports wjll tially shorten bus running times between cities. outlay—flows back into economic channels for the purchase of goods, services, payrolls and other expendi¬ tures. However, the real wealth of the nation—its Gross . business is a wary eye On the veto threat. ', ■ recognize that Government expenditures play an important, though not top, role in our economy. A sizable portion—estimated at two-thirds of the current $80 bil¬ We Security Program. Berlin, the Near East, and the Far East are areas in which we must continue to be alert to the ever-present danger of Communist aggression TTie President's second thesis that "the material foun¬ dation of our national safety is a strong and expanding economy" rests squarely on the shoulders of Congress. The President will submit a balanced many pressures The task will be extremely difficult. Even if accom¬ plished initially, subsequent approval of supplemental appropriations for departments of government to "round in committees—with a deterrent strength our Wiley Generally speaking, however, multi-billion dollar legis¬ lative proposals dropped into the; hopper—perhaps some as a result of campaign promises—may well be reduced i In the effort to preserve peace, great part of Alexander President Eisenhower—as promised—will wield the veto. that will pro¬ balanced defense over a long adverse effect transport. President billion—remain balanced? If main¬ " Budget for by against inflation of the future. level of effort period into the future. Federal recommended Eisenhower—amounting to about $77 then must be strong in the skills of defense and develop the hardware to make best use Federal Budget new attempt to decrease, inflationary pressures, for example, at any place and in any To — of the spending policies will, of course, have repercussions elsewhere in the economy. If it ap¬ pears that Congressional action will increase, rather than gress and to the people. About his first thesis, that of pre¬ Inflation—A Thorn in Our Economic Side Unfortunately, inflation will continue to be a "thorn in our economic side." An all-out attack is continuously necessary against this thief that steals away the value of our dollars, diminishes savings, and generally has an among Congress is faced out" the economic year, The scope of federal to the Con¬ The 86th Congress, during its deliberation, will need to carefully review our trade policies to improve, as pos¬ sible, our trading position. While there is a real need to keep a watchful eye on the impact of foreign competition on domestic industries, we must, at the same time, en¬ courage trade with nations on a mutually beneficial basis. intercity bus industry. They are the millions that rely on Greyhound and other bus companies to get them where they want to go— safely, comfortably, and on-time. To JK. W. Ackerman them, bus travel is a necessity. Today there are some 25,000 buses operated by 1,700 intercity bus companies. They rack up 1.2 billion bus miles and carry 30% of all intercity passengers, excluding private car travel. There are 40,000 communities where bus is the only form of public stabilizing a participation in programs for fiscal year 1960. In this role, the Congress will be setting an example Size dynamic State of the Union Message, President Eisenhower outlined three fundamentals on which he expects Congress to concentrate in support of his basic munist bloc. could inflation? factor? Will a growing challenges Euro¬ Com¬ from increased competition from our allies; from market—a powerful economic force; and from the month bus tour of the United States. —good or bad—for the economy. In as Economy on particularly the temperature of the well as possible brush fire wars—will con¬ — tinue to affect the national economy. On the economic front, too, we face econ¬ shot-in-the-arm? a acceleration HON. LEVERETT SALTONSTALL U. S. Senator from Massachusetts affairs "cold war" . Will it be omy? of Federal that it brought us closer to country. An with the task of determining the level and domestic programs., •* ' is supported, and if Con¬ squarely meets the challenge of the State of the Union Message, we can face the future with confidence. show that it alert to the problems of our times and World President's program to the demands upon it. I confidently predict that when the record of the 86th Congress is finally written it will was FHA loan which gress An our the across our regress." instance, Hawaii will almost certainly 30th State; it is important to extend the we are or Effect of World Affairs overall national welfare and progress, the President said, "If we do not progress, we shall For Airport Construction Act if (1) housing—including possible change in interest rates for GI liberalization of housing regulations; The and their hoodlum associates. challenges. save must proposed areas studied with great restraint if new There are, of course, many other important legislative for of Federal spending areas more exteriors. change. powerful. Greater picture windows on use wheels. New engines undergoing New colors will brighten of glass will make buses Rides will be smoother and of the major fields of Congressional affect the economy? Briefly, a few of Continued on page 26 Volume 189 Number 5814 . . . The Commercial and Financial Chronicle (421) i-MW. MM liii! ^§®Pi w®N : 'v. ■ - ■MB ■Ml : Rill wmm mmm Ms. ,, NMi MN w&&Wwmm S/.f'tffy Hi* "So then U.S. Steel invested $770 million in us" An American soon new . . . be over homes . baby is born every 200 million. And . . new has gone population schools and hospitals not to mention countless No temporary eight seconds—11,000 as our setback can . . . every grows, our new day—4,000,000 a year. Our population will production must highways to carry grow. We'll need millions of 75 million motor vehicles by 1970 appliances and conveniences that haven't even been invented yet! stop the growing needs of our population. That's why United States Steel for tomorrow's ahead with expenditures totaling $770 million to provide more and better steels citizens. This is the practical way that we've demonstrated our faith in the future. USS is a registered trademark United States Steel 25 26 (422) Continued from page and quieter metals and plastics will reduce the new will is be they are many transportation. safer and today even times safer than other forms of to continue its rise. Consumer confidence strong. Studies in depth indicate retail the overall 4% increase anticipated expected '• sales should match in the Gross National Product. ; • Scenicruiser Service buses have washrooms, panoramic windows, air suspension ride and air conditioning. You can board one in New York and be in Chicago overnight, pausing only occasionally to eat Now Another factor is the sound inventory Greyhound and stretch. You travel can by straight-through cross-country, position in most the effect service will double within five years. porate resources needed for growth.. ' indication that the many services of Greyhound and the intercity bus industry will continue to provide a contribution daily to the nation's welfare. Significantly, Greyhound still embraces the simple phi¬ losophy of its founders 45 years ago—"Faith in the future of highway travel in America." There is Favorable aspects can be found in the labor outlook in relation ADAMS S. to on employee income in business, upturn coupled with normal in 1959's total 1958. The best growth factors, indicates an increase petroleum demand of at last 4% over balance of product inventories in peace tribute the to full of One 1959. most will be sustained gen-* K. S. Adams is becom¬ 60s? Corporation almost complete, by general industry during the first quarter of 1959 and the beginning of a long-term period of healthy economic growth. Our operating recovery budgets profit and projected sales and have been established accordingly. ' > Sun's projections revolve around goals the fact that its products, chemicals, flexographic and. printing inks and supplies, textile resins, industrial', electric insulations, paints, waxes, industrial finishes specialties, construction and sold chiefly to the manufacturers of non-durable goods. / are Because of the nature of this downturn in chemical Substantial gains mar¬ ket, the.recovery from the recent re¬ cession by Sun and its competitors has beeri extremely sharp. Septem¬ ber, 1958 saw the reversal of the Norman E. Alexander were industry sales. made in the last quarter of 1953 that 1959 is expected to start with record demand for chemical products that should continue throughout 1959. so For those interested in business barometers, it is in¬ teresting to note the close relationship of the sales of ink, one of Sun's major products, to the Gross National Product. A plausible reason is the needs of the package ing industry which was largely responsible for a dou¬ bling of ink sales between 1944 and 1949 and a redou¬ bling between 1949 and 1958. For each of the past five years, ink sales have hovered around .5% of the GNP, These sales indicated a general business upturn which was reflected in the upward surge of business in the final quarter of the year and the projected 4% general improvement which would bring the GNP to at least $460 billion in 1959. Sun's projections of several also based are other factors. on thorough study a Sales of many of our products depend on the rate of industrial spending for plants and equipment. As the year turns, this area of economic activit}' has recovered substantially from the downward spiral much more quickly than was generally expected by most economic prognosticators. Our studies indicate that plant and equipment expenditures will reach a record annual rate of $33 billion in 1959. This would hasten complete recovery for the capital goods industries which were hit extremely hard in the recent decline and consquently increase demand for products on which we nave established market position. It is interesting to New Orders Indexes now show real promise of resumed economic growth. Studies indicate that note an that may reach pre-recession peaks by mid possible exception of fabricated they - metal 1959. with the products and transportation equipment: Looking at the retail sales prospects for other prod- per principal whole. This is as a hour, man or • From than an for it will be the latter. : . V'"' . brought and problem as long-term acute prob¬ ■ President, business a ago. the could upset which the West easily peace present now and mutual assistance must continue there seems nothing to indicate lessening of this spending program. So we must become adjusted to and accept willingly the price which we must pay for freedom and peaceful ;:v-"'"v are year time any of by which and the possibility of To coexistence. ^ ,/ • ^ considerably brighter With the sharpest economic contraction in the past 20 years now a matter of record, new highs for business activity in 1959 are confidently predicted in many quar' " ters. Current widespread optimism is based to a significant degree on projected developments in building and general industry, two of Arm¬ strong's major markets. While the economic evidence points prospects Baird Bruce any all these burdens the people yield in good spirit as they compare their lot from every standpoint with the lot of other peoples of the world and face up to the American necessary of this great country of ours Arn^trong Cork Company were It 1959. exists officially. It might be appropriate to inquire what are the prospects of a reduction in the present tax burden. The Gov¬ ernment will obviously have small chance of a balanced budget so long as spending for defense preparedness - ■. •• • fore the to situation at state a T • commerce prosperous be Berlin ; ■ appears prudent, however, to dis-^ count this by the effect of interna¬ tional complications which are is it the beginning of the Golden C. J. BACKSTRAND ' /.. • big fields of our soundly a would slowing of the wage-price, a now but in most of is present indications, Sun's management believes today than they The management of Sun anticipating is a We believe the inflationary trend during 1959 by increased in 1928-29, r Chemical Sun's be to Time will tell. recovery ALEXANDER history. brief unpleasant incident in the histoiy of the nation's economy. The stage seems set from the standpoint of wholesome and healthful activities slow inventory buildup rather than rush buying,, and general price stability. The big question remains: Is the 1959-60 era going to be a repeat of the inflationary Sun Chemical Corporation now Chemical been a General The recession is which Sun on have to somewhat restrained be spiral, of the most persistent prob¬ our economy. Restraint of inflationary forces such as government expenditures,' inefficient lousinessoperations and unwarranted wage increases is essential to avoid strangling of our nation's economy. E. continues that of industry as production one lems of NOEMAN On the national level the recession of 1953 . will ing President, the lem in the year ahead. needed. Succeeding widely varying price cuts, affecting nearly half the nation's crude oil production, have reduced crude prices established two years ago. more are threat to economic stability, rather price increase since 1953, and ' ' indicators stability. BAIRD Washington, D. C. „ bringing runaway produccontrol and increasing the productivity This increased productivity per man hour reflected in corporate profits and financial Inflation although badly more BRUCE President, National Savings and Trust Company, hour. per man well Inflation areas. should rise However, the number of unemployed non-agricultural industries, may remain at around 4,000,000 for the time being, a figure well above the prerecession level. This is the result of the necessary job its products. There has been i most in try. eral crude in during the year. pressing problems is that for years it has not received enough value for no involves gearing up to take full advantage of the opportunities which lie immediately ahead, while avoid¬ ing the excesses that are born of boom periods. During 1959 intensive scrutiny of costs and vigorous investiga-; tion and cultivation of markets will again be in order as companies lay plans to attain their share of the growth that is widely predicted for the next decade. Summing up, the man¬ agement looks for economic gains in most of the mar¬ kets it serves, the construction, printing and publishing, packaging, electrical, chemical, petroleum, aircraft and missile industries, and improvement in the textile indus¬ This should industry's the anticipated recovery 1959. year on cor¬ , Studies indicate that employment generally having- weathered a short but storm, faces another formidable chalThe task that confronts all of us this basing its 1959 operative plans. for more satis¬ relationships in improve prospects factory cost-price drain ' major issues settled, it is expected that labor for at least the first half of the' year - will con¬ These relation to demands in several years existed at year-end 1958. as a business, economic lenge in With tioh costs under recent severe accomplished by industry in Chairman, Phillips Petroleum Company The well as and weie ■■■■?'■ American the problem of steadily increasing costs.. During 1958, several industries were plagued by strikes, which are harmful to the general economy because of, every K. to give a expected Of course, a more leisurely is to travel during the day and stop off at previ¬ ously-arranged hotels at night. Greyhound's fastest-growing service is the carrying of package express shipments. It is expected that this Greyhound, dozing en route. way - Corrections have been made and shipments are now generally being made from produc¬ tion and not from stock. Slight accumulations in inven¬ manufacturing areas. tory to support increased sales are further boost to the 1959 economy. rock-bottom inventories in many severely depressed in 1958,' including machinery, office equipment and consume;* durable goods industries, spell expanding opportunities for in¬ dustrial specialties designed to cut production line costs and improve quality of the end product. The packaging industry, which never broke stride in 1958, is expected to continue its steady growth this year, more and more companies are recognizing the urgency, not only of offering the customer the product he wants where he expect to find it, but also of improving the attractiveness and convenience of the package. that areas the very appears weight of buses. Buses Rising output ucts, we naturally expect consumer buying to continue to follow the course of disposable personal income, which 24 f abhorrence of inflation the as force that subvert would the basic institutions of America. LESLIE O. BARNES . to expansion in the dollar volume conditions boom tions facilities to made in the tudes and spending key seek unrealistic wage C. J. Backstrand on an the increases in several employment, produc¬ current business the production line if it is to achieve profitable growth. The building industry is likely to provide real strength for the general economy in 1959. Expectations the dollar volume of all construction will reach level this year. a series of type air are a New home building has been increasing in the past few months, and the first half of this year should witness activity at about the rate attained in recent months. Thereafter, the outlook is dimmed by prospective mortgage money limitations. Other areas of strength include commercial, institutional and school building, increases in which should more than offset a projected decline in plant construction. An accelerating pace of residential and commercial repair and moderni¬ zation can also be expected. Anticipated building market developments suggest a substantial demand for a wide variety of building ma¬ terials and flooring products and particularly for those items that offer economy of installation and maintenance as"well as distinctive design. Airlines. the Forty involved previously of com¬ served by In 16 cities, a trunk car¬ replaced by was Airline. The Local Service a remaining 29 included larger cities served by one or more airlines. In view of the fact that of these decisions Leslie majority a in the came part of 1958 and three -of O. Barnes latter of tne "Press Release" type new services were decision, the full implementation of these has been carried The over into 1959. balance of the Civil investigations, which cover Aeronautics Board's regional the Middle West and Eastern part of the country, will probably sively through 1959 and 1960. be decided progres¬ These proceedings have been characterized by an in¬ creasing number of larger cities seeking local air serv¬ ices for their short-haul and commuter air service needs and a readiness on the part of many cities to yield trunk certification for a line service. that record not airline. rier awarded were certifications munities consumer atti¬ modest rise in picture yields at "least two key conclusions, namely, that a simple projection of the recent recovery pattern is not supported by the facts and that, since the individual company cannot rely on being swept forward by a new business boom, it must, depend on its own resourcefulness in the market place and this for Service .these Analysis of these and other fundamental considerations the need Local Resistance on the part of responsible managements concerned with the longer-range implica¬ in the Civil Aerq- year 10 certifications industries. tions could, of course, result in lost tion and income. During the last tional anticipations indicate only a for goods and services during to year service throughout the country. In these decisions 85 additional coming months. Finally, the economic and political climate is such that the leaders of organized labor may be em¬ boldened cant Regional Local Service Pro¬ ceedings set up to determine addi¬ past thr^e years. Secondly, recent surveys of Inc. fifty-nine will probably be the most signifi¬ for the Local Service Airlines since the cer¬ tification of this group of air carriers by the Civil Aero¬ nautics Board in the latter part of the nineteen forties. of is not imminent. Perhaps the most important of these is the existence of adequate, and in some instances, excessive, productive capacity. Indeed, another year or two may be required for many indus¬ tries fully to digest the huge addi¬ Airlines, Nineteen nautics Board decided five of of the nation's business during 1959, several factors suggest that a return of President, Allegheny more effective and useful Local Air¬ •* The haul increasing emphasis of the trunk airlines on longoperations, as dictated by the recent competitive certifications established between major markets by the Civil Aeronautics Board and the economics of the' new aircraft to be placed in service by the trunk carriers dur¬ ing the next several years, will undoubtedly incline an increasing number of larger intermediate to the Local Service Airlines for their cities to regional look inter¬ city air services. Concurrent ings, the with Civil the development at these should points evaluation Regional Local Service Proceed¬ Aeronautics cities 95 should retain lead to Board is reassessing traffic determine to their a whether certification. number of or not This re- suspensions Continued at on page 28 v * Volume 189 Number 5814 . . . The Commercial and Financial Chronicle the investment bankers of New York, government oil agency. The drilling program will be financed by Loeb Rhoades, but carried out by a joint committee comprised Jan. 19 that drilling of representatives of both parties. To Drill in Carl M. announced has an been Loeb, on Argentina Rhoades initiated on & Co., the first of estimated sixty or more wells to be drilled in tne Menuoza area of (423) Argentina under phase of its contract the initial with YPF, The first two drilling rigs to be employed are already in Mendoza. The remaining five will reach Argentina in the imme¬ diate future. Multiply the cans you see of the output buy in of cans. Fed. Lead Banks Offer >; $100,000,000 of 4%% due March 20, 1969, both here by 2 billion—and it still falls short more than 40 billion cans—26 billion of which contain foods of almost every imaginable variety. and bonds will be cans New new bonds dated The redeem offering issues through John the T. are a made. both electrolytic and hot-dipped tin plate . . . NATIONAL of is being made 130 William term makes National Steel the nation's largest inde¬ of this material. just one which National Steel of many - quality steels and steel products in specializes. Another National Steel specialty industry through its five major divisions: Weirton Steel Company, Great Lakes Steel Corporation, Stran-Steel Corporation, Enamelstrip Corporation, The Hanna Furnace Corporation. STEEL CORPORATION, with the assist¬ dealer and will be used $140,000,000 of bonds to ma¬ borowings, and for lending and its output Tin plate is proceeds operations. St., pendent source City, nationwide turing Feb. 2,1959, to repay short- Banks' fiscal agent, Knox, a banker group. 2, 1959. The York ance the is service. A look-ahead service dedicated to all American Through its Weirton Steel Company division, National Steel is Weirton produces 100% at 3%% bonds due Feb. 1,1960, and it takes ea<fh year to pack the myriad products we leading supplier of the tin plate from which Feb. fered publicly on Jan. 20 $89,000,- The actual yearly total in the U.S. alone: offered consolidated The 12 Federal Land Banks of¬ seven > being 4%s of 1969 at 98xk%. These $189,000,000 Bonds 000 of The 3%s of 1960 are non-callable. 27 GRANT BUILDING, PITTSBURGH, PA. 28 The Commercial and Financial Chronicle (424) Continued from page Brunswick's 26 ; i anticipating unproductive points resulting in a substantial improve¬ ment economics the in Local Service the of Airlines. mid-1958, only three of the Local Service Air¬ Until lines—Allegheny, Pacific and Mohawk—provided serv¬ ice with aircraft larger than the DC-3. West Coast and Piedmont Airlines inaugurated services with F-27 air-1 part of 1958 and three other Local Service Airlines—Bonanza, North Central and Ozark— craft in have latter the ordered and new larger aircraft ucts in 1959. With Equipment Division is, therefore, good increase in demand for its prod¬ >/;; V;;-. /TV ■ . common market and foreign ex¬ stabilizing, Brunswick's International Division and our various foreign subsidiaries are moving forward on all fronts in an aggressive fashion. third a President, R. II. Macy & Co., Inc. I would say that the outlook is good for both short- and long-term prospects. I of business is small in relation to our total, Air Services accept the premise that the spending of the American family—the department being used more broadly each year by manufacturers of in 1959 and eight of the 13 Local Service Airlines oper¬ ating equipment larger and more modern than the DC-3, it is evident this segment of the industry has come of age and will be of increasing importance to the national air transport system. B. E. BENSINGER The summary, which had a is in BASSETT Brunswick-Balke-Collender is Company in President, Calumet & Hecla, Inc. position of serving two that are expanding steadily — recreation and education. For 1959, we anticipate a continua¬ tion of the growth trend in these fields and consequently a very favor¬ of activity closely A we pointed out that further declines non-ferrous metal products could be qxpected during the first half of 1958. Sales of copper, brass and aluminum products are currently about 30% higher than during the low months of last Spring. For the whole year ago year in shipments of recreation, our interests are in¬ Bowling .'///✓ /, of 1959 we expect that brass mill shipments will be in the range of 15% higher than 1958. door and outdoor activities. is principal interest and this has one of the strongest growth trends of all major public activities. Bowling our now The recent trend of increasing shipments of copper, brass and alu¬ minum products has been due to three major causes: (1) Customers have shifted from actively reducing inventories (first half of 1958) to a position of ba' ancing current purchases and sales, thus holding inventories nearly con¬ counts more than 22 million ac- tice participants and the number is increasing each year by about 12% to B. E. Bensinger Added to the numerical in¬ 14%. is crease a trend toward fre¬ more quent play by individual bowlers and demand for more facilities, equipment and supplies. bowling continues to expand under Horace Y. Bassett It is significant that In 1958 when most other industries adverse conditions. in our general economy, the bowling business was excellent. Many new lanes were installed. Of these, Brunswick supplied the major pro¬ portion, and this trend is continuing into 1959. Our back¬ ing of orders for new lanes at the end of 1958 was higher than at the end of 1957 so that we can anticipate higher the reflected recession volume in this in the year important category of our business than just passed. of the automatic Introduction pinsetter has added to the growth trend of bowling. The demand for pinsetters derives, in part, from the conversion of old establish¬ ments to the modern automated game. But the combina¬ tion of demand from new establishments and from the modernization program is a very powerful force and our orders for Brunswick pinsetters at the year-end were at a very high level. major participants in this game only in the past few years and the potential is very great. Brunswick is sponsoring a national TV program to en¬ courage women to bowl. The construction in shopping centers of recreation units centering around bright, at¬ bowling establishments bowling feasible and attractive as never before for women. Air conditioning alone can and does extend the bowling season even in the hot climates, where older tradition virtually closed down bowling centers for a period of three months. Moreover, there are substantial areas of the country, nobably New England and the Southern States, where the "ten-pin" game is just be¬ ginning to take hold. If we apply to these areas the ratio of population to bowling lanes which exists in the Middle West, it is easy to foresee a demand for bowling equip¬ and stant. Customers of the above indus¬ tries appear to feel that for the time being mill products will be available in future months as needed. There is, yet, as tial air conditioned makes ment that will tax production capacity for years to come. subsidiary, Mac Gregor Sport Products, Inc., sup¬ plies equipment for outdoor recreational activities such as golf, baseball, football, tennis and other sports. In 1958 this phase of our business forged ahead against the deterrent of some unemployment and a drop in personal income. Now that the national economy is resuming its upward trend, we foresee an acceleration in the longterm growth trend in our sporting goods business. Its future is bright indeed. As to education, everyone seriously interested in the country realizes the great shortage of ade¬ quate and modern school facilities. The high birth rate our will make this situation increasingly acute. improve the quality of our education, to the fact that a very large part of is obsolete in terms of modern we our If we are to must face up education plant teaching techniques. The demand for adequate school equipment is sure to mount as the pressure for new and better facilities forces mu¬ nicipal and state authorities to meet their obligations to the public. Recently facility for school has opened furniture in a new Kalamazoo, tory in the country and should keep ahead of the parade from point of view. brand production Michigan. an us for years to come engineering and productive It is interesting to note that this school plant is tooled up for the introduction of new significant increase in residen¬ a line of pupil seating and cabinets for 1959. upon consumer a good one and attitudes, responds promptly to changes in gen¬ business conditions. With the headed into a business up¬ the prospect for 1959 looks economy swing, for retailers. the economic recovery offers increased oppor¬ tunities for business, it also revives the danger of more inflation. During the past decade, inflation has imposed a heavy burden many groups. The retail industry has constantly increasing costs, and lower profit margins. All elements in the economy have a common interest in combating inflation. This calls for sound economic practice, by government and business, and restraint by all. on felt the squeeze of I believe that during the forthcoming year department management will devote much attention to prob¬ lems created by the rapid expansion of branch stores. With an increasing share of our business and profits de¬ store rived from branch store of profit improvement efficient methods operations, an important avenue in the development of more servicing of is of merchandise flow and these branches. Important developments in electronic data processing on the horizon lor retailing. Electronics will play an are important role as an aid to retailers in solving many of their record-keeping problems and to meet their needs prompt analytical information. The development problems, which are quite formidable, are being gradu¬ ally overcome. With the continuing tightness of the clerical labor market, the possibilities from such equip¬ ment loom large. for construction. Assuming that 1959 will be more a favorable year for automobile sales than 1958, and that manufacturers, will continue to develop further confidence in economic recovery, a continuing rise in sales of goods fabricated from copper, its alloys, and aluminum can be expected. However, a boom in these wholesalers and retailers and other 1955 proportions is unlikely. A continuing upward trend non-ferrous metals industries of 1949 and a renewal of capital expendi¬ by business. This would provide, possibly by late 1959 or early 1960, an additional stimulus to non-ferrous tures metals. We look for stability in U.S. and world ESKIL near future. Demand for copper by mills and foundries in the United States and Canada will probably continue at the improved level reached in late 1958. Some easing The The year I. BJORK Chairman of the Board, Light & Coke Peoples Gas 1958 was one / Company of continued expansion of facil¬ ities of the Peoples Gas System to better serve the needs of the market area. The Chicago and other midwest served by the system began receiving additional supplies of natural gas last December as the result of a $65,000,000 expan¬ sion project of a subsidiary. areas This project of Natural Gas Pipe¬ of America, one of long-distance pipeline subsid¬ line Company two iaries, added 185 million cubic feet day to its delivery capac¬ of gas per copper mar¬ kets in the of European demand is probable during 1959, but this trend should be reversed later in the year. By the second half of 1959 it may well This amount increases Natural one-third. The project included construction of 513 miles of loop-line on five sec¬ ity. Gas Pipeline's capacity by the first half of tions of the dual facilities of Natural be and clear that world consumption of refined copper will have moved into a range averaging 260,000 to 275,000 tons per month as reported by the Copper Institute. This will represent a higher level than reached in previous Gas Pipeline between Fritch, Texas, its northern terminus at Joliet, Illinois. Tne new looping increases Eskil the I. Bjork daily aggregate pipeline gas delivery peacetime economic recoveries. The world's capacity to new high levels capacity of the Peoples Gas System from one billion 84 produce refined copper will also reach million in 1,000 Btu gas. Peoples Gas will obtain about 72 million cubic feet of 1959. Demand for forest products, including lumber, hard¬ plywood and dimension stock has improved ma¬ wood terially levels over trend in total of early construction in 1958. 1959 A slightly extend could rising recent gains. However, the top may have been reached on hous¬ ing starts, for the time being. Because of this, and be¬ cause pect of increasing foreign competition, that hardwood plywood we shipments do not will ex¬ increase further and may decline by the second half of the year. In summary, differences between the recovery of 1959 and that of 1955 can be parisons. The 1955 mobiles, other consumer ventories, and pointed out by certain recovery com¬ dramatic, with auto¬ was durables, housing, business in¬ plant and equipment outlays all mov¬ ing sharply upward together. These factors contributed to greatly stimulating sales of non-ferrous metals and products and forest products. The present recovery, to date, has been based largely on a slowly rising trend of Brunswick This unquestionably is the most modern furniture fac¬ furniture a industry, being our dependent 1957. While (3) In the case of copper and brass items, customers bought in anticipation of copper price increases which were effected in June, July and October. Our welfare of "inventory fever." no There has been (2) in final sales will lead to Women have become tractive fabri¬ of incomes like their cation is considerably improved over a year ago at this time. able reflection in our business. In non-ferrous metals and for outlook The an enviable areas The periods of sales in rather Wheelock H. Bingham and its outlook for '59. The cor¬ eral H. Y. "variety" of industries, it might well be best to discuss the business of Brunswick a will been well ahead of those for the trend President, The Brunswick-Balke-Collender Co, Because Brunswick — responding excellent year in 1959. an customer Hence, I think I see good business for department stores in meeting the expanding needs of an expanding population. Currently and for the Fall seasonto-date department store sales have Brunswick-Balke-Collender Com¬ record year in 1958, is projecting for With additional plant capacity acquired last year, we are in a position to meet a higher demand anticipated for our products. Continuity of growth and profit is our watchword. Our prospects in '59 appear very favorable. In store continue to rise. aircraft and missiles. pany, rea¬ power but it is im¬ portant and we are pursuing it aggressively. We are now expanding our plant in Virginia for the purpose. Our know-how and techniques in plastics and metal are in 1959. have this view for two First, there is the indication of an expanding pop¬ ulation, nationwide, for many years to come. Second, I sons: of interest—Defense. The volume area Thursday, January 22, 1959 . WHEELOCK II. BINGHAM I the European change We have . _ operation for With the anticipated expansion of Local School a very . consumer expenditures, tacular increase in a significant, but not housing, and an business inventories. The fact that there tors of the economy yet to exert covery an suggests that the recovery that it may be sustainable well spec¬ end to liquidation of are major sec¬ impact in this may either stall, through 1960. It is re¬ or our feeling that the dynamic qualities of the American free enterprise system recovery are of such strength that the present will carry through 1960. to about one billion 280 million cubic feet of made it day from the added supply. This new supply expansion programs of the system have possible for Peoples Gas to offer space heating service to gas per and other recent about 50,000 users in Chicago twelve months. „ in t;. the last . Flow gas supplies from pipelines can be augmented by peak day withdrawals of 500 million cubic feet from underground storage reservoirs being operated by the system. An increase in peak day storage withdrawals from 430 million cubic feet to the 500 million was au¬ thorized by the FPC on Oct. 27, 1958. Work is underway to further expand underground storage capacity by the development of the Mt. Simon formation located below the Galesville sandstone reser¬ voir presently in operation at Herscher, Illinois. During 1958 the Peoples Gas System arranged for a gross amount of financing approximating $167,229,000 for construction of expansion projects, refunding shortcorporate purposes. Of this amount, $63,500,000 was in short-term loans primarily for financ¬ ing of expansion projects. term loans and other The remaining $103,729,000 was permanently financed through the sale of Peoples Gas capital stock and longterm securities of subsidiaries. Of those proceeds, $55,000,000 of temporary financing during 1957 and $36,000,000 of 1958 temporary financing were retired. After giving effect to the borrowings and the sinking fund retirements of bonds, the debt in the form of bonds and bank loans showed a net increase in 1958 of $33,750,000. A pending expansion project is a proposal of Texas Volume 189 Number 5814 Illinois Natural Gas . The Commercial and Financial Chronicle . . Pipeline Company, second the long-distance pipeline of the Peoples Gas System to increase its daily delivery capacity by 20 million cubic feet of gas. This project, estimated to cost about $4,000,-, additional engine of 2,000 horsepower capacity at each 000, would consist of the installation of one compressor of eight compressor stations. addition, Chicago District Pipeline Company, an¬ other subsidiary, has pending before the FPC a proposal to construct another major gas line between Joliet and In Chicago. In addition to these pending projects subsidiary com¬ panies will continue their efforts in 1959 to acquire addi¬ tional gas supplies in order to make more of this fuel available to Last customers. -(425) is planned with negotiations currently underway with a oil company; not to supplant their own credit card, but to supplement and bring an increased 30-40% is increasingly obvious that the modern businessman, it his personal credit must be clearly established before he is given access to those 20,000 places of business which have accepted as much as $25,000 on a single evening's charge! credit card business is, in However, the major more effect, simply during ever-widening array of goods and services if it expects to remain in the vanguard of America's expanding economy. offer ■To recently Sheraton the credit All-purpose year. four-company explora¬ tion and development group in which Peoples Produc¬ tion owns a 25% interest. Also during the past year the group completed drilling activities to bring to twelve the number of gas and oil wells completed by the group since it began operations in 1954. , fReversal in December of the Memphis decision by the United States Supreme Court restoring the traditional In the that consummated a transaction with the 50-hotel chain, largest on the North American conti¬ two million with figure overall an Continued needs of the industry in its attempts to consuming public. hooker GROWING A FOR FUTURE in owned with Foote Mineral Company, Consolidation with Shea Chemical BOULDIN decline new Corpora¬ generally again were at an all-time high for the year. The of power needs in the company's service area again is at the rate experienced the past several years—a rate which re¬ sulted in approximately doubling the company's generating capacity in the 10-year period just passed. of the 1958 felt to course, recession some The ef¬ of were, in extent with plant about to begin operations. tion enlarges Hooker's base in phosphorus business and Chemicals New chemicals—expansions elsewhere. Plastics—introduced successfully during the year provide addi¬ the first half of 1958, the company's gross and net reve¬ fects In Canada—First full year of operation for Hooker Chemicals Limited, Canada's chlorine-caustic soda plant west tional penetration into growing markets. only Center—$3,500,000 labora¬ Hooker Research of Rockies. design, to be oc- tory of the most advanced cupied early in 1959, planned for Entry into Chemicals for Rocket and Missile needed—our investment in the future. as Inc., jointly HEF, Propellants—Through in some the were not severe as other sections of the nation. decline in general business ac¬ during the first half of 1958 did not change our long range plans. On Jan. 1, 1959, Alabama Power Company had under construction or authorized hydro and steam electric REVIEW HIGHLIGHT tivity generating Combining Hooker and Shea Fiscal Years Ended November 30 Net exceeded that of 6,672,173 3,544,799 4,512,024 34,148,990 31,305,103 .... ...... > 2.9 to 1 2.5 to 1 157,080,522 150,547,143 ratio Gross plant and equipment . 96,762,326 96,921,445 Long-term debt 40,500,000 42,395,344 Shareholders' 88,227,904 84,676,581 7,304,576 7,302,262 $1.43 $1.50 Net plant and equipment equity Industrial 1957. Common shares employment now exceeds employment in agriculture. This is a continuing change in balance first established Many types of industry are reactivating their interest in establishing new plants in the South. This is indicated by the kind of inquiries being received with increasing frequency by our Industrial Development Department. Dividends per common share 1.00 1.00 Book value per common share 11.39 10.91 Detailed Annual Report, including an 8-year financial summary of Hooker and companies acquired through consolidation, Hooker Chemical Corporation, 26 Forty-seventh St., Niagara Falls, N. Y. request. Please address Secretary, will be sent on BLOOMINGDALE outstanding, Earnings per common share in 1957. ALFRED 11,184,197 7,094,639 Working capital Current to meet the expand¬ ing needs of existing customers in future years. Investment of capital in new and expanded industries 1958 10,701,339 .. paid Earnings retained in business ities to supply new customers and in 21,885,536 9,496,265 . profit Dividends ing plants yet to be authorized and for lines and facil¬ Alabama ....$126,325,225 20,135,703 *..*.»♦» ... Estimated income taxes does not include additional large investments in generat¬ in ..,.., Profit before income taxes total investment of Bouiain $129,268,937 10,639,438 Net sales and other income projects representing a $335,000,000 to be made in these and related projects over a 10-year period. Among them are the complete development of the power potential of the Coosa River, now partially developed, calling for the building of four new dams and hydro generating plants and increasing the height and capacity of one of the three existing plants; construction of a large hydro-electric dam and power plant on the Warrior River; installation of gener¬ ating facilities in navigation dams on that river; addi¬ tions to existing steam plants and 50% participation in the construction of the $150,000,000 Southern Electric Generating Company steam plant. The overall figure Walter 1957 1958 President, Diners Club, Inc. HOOKER The all-purpose credit card system of purchasing goods and services is perhaps the fastest growing aspect of American business today. In January of 1958, the Diners Club had 500,000 members. During the course of the year, new members were added at the rate of 30,000 each month until total membership persons. Much of the topped reason for this , the universal credit card itself. ginning in with a simple charge ac¬ restaurants, today's Diners Card holder York to only Over can travel Plants: Niagara Falls, N. Y. (operations CHEMICALS - ' " from "... , . ; (western headquar¬ New York, Philadelphia, Worcester, Research Laboratories: Exploratory-Research Center, Grand Island, N. i. Applied Research—Niagara Falls. ; .. DUREZ Plants: North Tonawanda, PLASTICS DIVISION 111.; Weehawken, N. J.; Wilmington, N.Y. (operations headquarters); Kenton, Spokane, Wash. , . # . , . Alfred - Blooming dale . , Ind. (operations headquarters); Adams, Mass.; PHOSPHORUS ship, and rail transportation, major • ' golf tournaments, champion ship boxing events, race track admissions, and we are currently testing a travel DIVISION umbia, Tenn.; Dallas, Texas. Sales Offices: New York (headquarters); insurance program. To the consumer, CANADIAN .* the advantage of having a : *' SUBSIDIARY billing-for tax records and JOINTLY OWNED COMPANIES ease of purchasing, his all credit card indicates to merchants that his per¬ approved. meticulously examined and With the multiplicity of charges available to Hooker Chemicals Limited-Plant and Sales Office: North Vancouver, British Columbia. single " HEF, Inc.—Plant: Columbus, Miss.; Sales Office: Philadelphia. Solar Salt Company-Plant: Grantsville, Great Salt Lake, Utah; Sales Office: Salt Lake City. Col¬ Jeffersonville; Marysville, Ohio. Aside from accurate purpose sonal credit rating has been Ohio; , Tonawanda (headquarters), Chicago, Detroit, Kenton, Los Angeles, New York, Philadelphia. , Research Laboratories: Exploratory—LeRoy, N. Y.; Applied Research— North Tonawanda, N. Y.,.. Sales Offices: North Plants: Jeffersonville, master charge account is obvious. Calif. Bulk Terminals: Chicago, signature. In the past year The Diners Club such diverse services as air, . - - New -* added headquarters); Columbus, Miss.; Wash. Mass. (Marble-Nye Company). - A Melbourne, Australia with * countries honor his 5000 persons Falls (headquarters), Tacoma ters), Chicago, Detroit, Los Angeles, his credit card and a pencil. 20,000 separate establishments '* in 75 Montague, Mich.; Tacoma, Sales Offices: Niagara ex¬ Be- CORPORATION and subsidiaries at all 850,000 plosive expansion is attributable to the ever-expanding applications of count CHEMICAL headquarters located at Niagara Falls, N. Y.t employs approximately of its facilities in the United States and Canada, comprised of: with corporate >/;■' expansion*4 1 **" South, but they The page 1958 FOR REPORTS ACHIEVEMENTS the gas serve President, Alabama Power Company growth on PLASTICS Expansion and Diversification in the U.S.— nues increase CORPORATION CHEMICAL CHEMICALS procedures of the FPC in regulating rates of interstate the should in¬ in billings of 40-50%, proof that pioneering and diversion of services does bear tangible fruit. coming year, still another giant step forward pipelines makes it possible for the industry to carry out prudent expansion projects more expeditiously. Peoples Gas is happy to see that the high court recognized the Notwithstanding cards a HOOKER com¬ The Diners Club expects to have at least two-thirds of theory into a practice, The Diners Club , WALTER The mately $500,000,000, and some two million members. nent, and another with Greyhound Bus Corp. July initial production of oil from wells in the Gulf of Mexico was begun by bright. are their income and membership of 1958, to approxi¬ crease an translate 1959 bined oil corporations and department stores in the na¬ tion should do over multi-billion dollars in charges for to business into their fold. The overall prospects for super-service to the consumer and a super promotion the establishment. For this reason, it must continue a 29 30 30 (426) The Commercial and Financial Chronicle posed of blend of straight whiskies^ and grain neutral been slipping. In 1958, straight whiskies represented about 48% of the total domestic whisky Continued from page 29 C. THOMAS spirits) BOUSHALL President, The Bank of Virginia, Richmond, Va. will be confronted businesses Individual with bottlings. For 1959, I look for a continued increase in category, while blended whiskies will continue to slip. this larger opportunities and greater challenges in 1959. Increased national product, accompanied by higher total personal income of the people in America, opens bigger markets which can only be captured if each individual business can successfully meet of keener this is We are primarily a straight-whisky company, produc¬ ing and marketing Old Forester Bottled-in-Bond Bour¬ bon and Early Times Kentucky Bourbon. The company produces King Blended Whiskey, and imports and markets Usher's "Green Stripe" Scotch, choice wines and BOLS liqueurs, friut brandies, gins and vodka. Except for spirit blends, all other major types of dis¬ also competitive effort. All good lor free our enter¬ prise system. tilled The collective effort and combined drive of Ours to combat rising Fed¬ increasing govern¬ mental control, greater advances in socialism represented by liberals ness program is to short-cut the road to their concept of a possible, realizable Utopia—is essential. EDWARD We had see a sound economies This is the direct been business faces in On WALTER E. that the corhe in some has been cases have been During and less fat. re¬ of In to be a ' expected to „ % ' broader sense, American acutely aware and* sharply challenged in ...... consistently high quality, at prices fair to both buyer and seller, will do much to assure business stability and growth. GEORGE GARVIN BROWN President, Brown-Forman Distillers Corporation Optimism for 1959, for the nation's economy, is indi¬ virtually all economic indicators. If these in¬ cated by dicators prove correct, and climate throughout the our new has a healthy I would look for con¬ economy year, sumption of 222 million gallons of distilled spirits during the year. This be the highest available, consumption for will just an excellent during 1958, this is Straight whiskies—primarily Bour¬ been several years, increasing steadily same time that spirit established we a Western Sales office with headquarters in Los Angeles to bring about closer rela¬ tionships with the expanding aircraft and missile indus¬ try. in.that area and also to bring the products of our new divisions more forcefully to west coast markets. The rapidly growing list of products produced in our divisions and subsidiaries provide evidence of the continued progress of our diversification program started some four years ago. new In Tatnall Garvin Brown more what accurate Krouse, well we now be may the and more versatile testing tools. Tatnall supply either stock machines capable of performing a variety of functions or to develop special¬ ized measuring systems to fit individual needs. Similarly, Nuclear Systems has a complete line of radiography equipment utilizing Cobalt 60 and other is prepared to gamma radiation Industry has already recog¬ of radiography over conventional X-ray procedures and I have no doubt that the demand nized sources. the advantages these machines will grow. The non-contacting gage to a thickness great value or to newly density the the developed measure continu¬ of materials, should steel, paper, rubber and prove other Another is interesting development in this growing sales of encapsulated gamma sources (com¬ In¬ cluded in this work was a large multi-walled, precision welded, stainless steel shield for General Electric's air¬ craft blinds recession due on the intention our continue to in the business manufacturing stainless steel passenger car equip¬ ment We are actively seeking business in the subway of car company A bond issue for/this amount was approved car-building firm. far from least, new a Other potential but our International Division promoting Budd products throughout the world. The responsibilities of this Division have increased tremen¬ dously in recent years and I am confident that our participation in foreign markets will continue to expand. E. F. BULLARD Chairman With better a the of Board, American Petroleum Corporation difficult year immediately tic oil and gas behind it, the domes¬ producing industry can look forward to a 1959. This should be true despite the in record fact that many of the problems that plagued its activities still exist and seemingly are in 1958 no closer of solution. and tion tinuing it fifty-eight that began in trend witnessed an * . \ : produc¬ saw drilling decline again, a increasingly con¬ 1956. severe domestic producers, caught between rising costs on one hand and smaller production volumes squeeze and on revenues The bring new on the other. will by solution to year about a means no all these problems, but there are bright spots which the industry can look for¬ ward. For example, we foresee an and nuclear assembled io propulsion program. by Budd engineers, The was unit, designed delivered to the domestic in increase for demand E. F. Bullard 5.5%,, level of 9.5 million barrels daily. a Domestic products, of about production will benefit from this higher de¬ mand, increasing by almost 8% to 7.3 million barrels daily. This level of production, however, will still leave a very substantial excess producing capacity of about three million barrels daily. Drilling should be at slightly higher levels, reflecting production. We look for 50,000 wells to be drilled in 1959, among them 11,000 wildcats. These fig¬ the increased with 48,000 total wells and 10,000 wildcats closed. V Imports will continue to be a problem for the domestic producer. Total crude and products imports will probably rise by about 21/2%. A decision by the government on what kind of an imports control program it will main¬ tain is expected early in the year, and this may have some effect on the picture. The domestic producing industry has become accus¬ tomed to annual increases in the prices of steel tubular goods, and 1959 will be no exception. Labor costs may also increase. In contrast, the producer can expect little or no improvement in crude prices, which during the past year were subject to widespread downward ad¬ ures and have developed or most-complete and advanced line of physical testing equipment in the na¬ tion. Modern technology is continually demanding finer, acquired programs. Geo. popularity for the past at the June, While many of the activities of Budd's Defense Divi¬ sion are shrouded in the cloak of security, it is no secret that the company has done much prototype design and manufacture for vital nuclear reactor spirits industry. bons—have .In for industrial and medical therapeutic Budd, with its huge protective cave for the storage and handling of radioisotopes, can offer radioactive sources up to 50,000 curies^ more than any other com¬ mercial supplier. showing for the distilled In consumer com¬ use. rather recession . Division 1958 year reaffairm to the Here too, however, there has been petroleum radiation equal the previous year's total—about 215 million gal¬ lons. In view of the fact that our nation's economy suffered a severe the This section will evolve from these basic ideas; industries. about principally to the heavy electrical a distinct pickup in the fourth quarter and we look for consider¬ able improvement in the months ahead. There seems to be little of a positive nature that can be said at present about our Railway Division except of effect which may of On We have submitted bids Company to manufacture to ously presently department within new Aviation The com¬ of Aero¬ for this # responsibility for the engineering, manufacturing, sales and servicing of automatic welding controls de¬ veloped in our research laboratories and other products Gammascan, yearly con¬ sumption of distilled spirits since the record high of 1946, when consump¬ a have for would tion reached 231 million gallons. the basis of Brown figures created the Electronic Controls Section. pany, our oehooves management to furnish constructive leadership to the best of its ability in such critical areas as labormanagement relations, efficient use of physical assets, and the development of executive talents in top and middle management. Finally, concentration on the proven prin¬ ciple of bringing to the consumer products of also We industry must continue competitive position is being' many parts of the world. This that Division, Continental Fibre . develop during'a' . Systems speeds. for components Nineteen Philip W. Scott as Group Viceresponsibility for the operations of four divisions—Nuclear supersonic intercontinental huge '" Corporation, Tatnall Measuring Systems Krouse Testing Machine Company, the latter three wholly-owned Budd subsidiaries. judg¬ replacing "worn plant and equipment, providing for new capital ex¬ pansion, and returning to investors a fair share of the be ■ announced, among others, the appointment A. Boas, Jr., as director of Marketing Diamond recovery, management will need to exercise careful ment in balancing the requirements for which can period of recovery. we ■*?'<■ of the recently disclosed B-70, a bomber essential to the nation's defense program. sv ; 5 " ( Continental Diamond Fibre Corporation has had an major we Herbert Company out earnings Mr. Budd muscle Bronston Budd, Jr. our ' speed materials stresses American Pan year, high contract with the Navy's Bureau establish production procedures ^ ■■ President with I believe this to be true industry generally, and that this condition will strengthen the ability of business to support a continued recovery trend in 1959. In a period of gradual continued E. North to is and the election of Mr. of Walter past • 1958 In remedial more the abroad.. more will enter 1959 with the a to Last, took a number of steps top management and policy and planning committees. We brought in new people of proven ability in their respective fields and established several new outlets to improve marketing and expand sales of our new products, both in the United States and closely controlled and marketing methods sharpened. We, therefore, feel that we for has of the answers to the prob¬ aircraft manufacturers and structures able to many and search lightweight welded structure. in automo¬ our Motors. designed to strengthen taken, spending practices have under closer surveillance, in¬ ventories of American line "second look" at efficiency and on missile in total sales. benefitted from the high acceptance of the four-passenger Ford Thunderbird and the Rambler new management practices in all parts of their businesses. As a result, organi¬ and profit a pany provide can of their withstand econ¬ Edward G. made in bile business for the year despite the drop divisional management groups in our viewed have the entire on we lems The company we look forward to 1959 with careful optimism. The slow-down of 1957-53 has caused the autonomous action im¬ be should engine railway business lies in Brazil and South Africa where the company has established licensees on the local scene. In the Union of South Africa, Budd has a 25% interest next year. Enterprises, Inc. family, zation will jet manufacture to is by the voters in the November election. The increase in disposable in¬ come should be sufficient to support improved consumer buying well into businesses, ranging from heavy capital goods to low unit price consumer items, which compose the Industrial a sales which 1959 feel $22,000,000. omy. Enterprises, Inc. take in stimulating effect BRONSTON company to a of automobile proved the outlook of the complex of medium sized on to continues and fields, both of which appear promising. intends to bid on and has high hopes of obtaining a contract with the City of Philadelphia for construction of 274 subway cars to cost approximately inven¬ losses early Testing Reactor j currently engaged in a full-scale development program to produce stainless stf»u "ontaip^rs for sohd fuel rocket motors. Through its research program, the Defense Division has developed techniques for the manufacture of high heat resisting, stainless steel sandwich structures. We The public acceptance models to date, I think new We Based basis the the of coming 12 months. President, Industrial of control and held we 1959 and and commuter minimum. wrecked. challenge labor tories, claiming lofty goals "above seeking to -'field" candidates and have a By bringing costs into line through once greatest Railway, experienced careful supervision of direct and in¬ goals, further drift toward the rocky shbres of on which many previous and formerly control assure a decrease in sales volume. influence legislatures and the Congress. But unless they all combine into single purposes and common 1959 will earn¬ profit for 1958. Company emerged from the recent economic slump in excellent financial condition, despite the fact that our two major divisions, Auto¬ and National Commission's jlm vision industry. The Budd motive Tins components research severe greatly improved fourth quarter and a ings for that period will Fnon?v Thursday, January 22, . unsatisfactory year financially, BUDD, JR. Thomas C. Boushall down on the American econ¬ omy is required. Unhappily, there are too many limited groups in the field with little, if any, agreement among them for a concerted drive to stop the push, on the one hand, and to effect an adequate remedy, on the other. Pious hope and able expression are of no avail against a well-founded, relentless campaign that threat¬ ens a congressman's re-election and he in turn sees only fragmented support to carry him back to Wash¬ ington if he has displeased labor. social G. Atomic . Station in Idaho. nautics President, The Budd Company push inflation which labor plans to now show or ♦ ■. . press are sales, 1958 highly competitive industry and we must sight of the basic fact that the consumer is Too, combined, coordinated and well-directed resistance to the cost- politics" match 1959. We must produce and market products that will be attractive and pleasing to the consumer, if we hope to take advantage of the upward economic trends. ' ways groups, either really the king. — Economic should a lose never eral"; deficits, searching for spirits sales increases in some far better organized busi¬ a a have . compare in the year just justment. In another area, the producer faces a continuing har¬ in the rigid utility-type of regulation being applied to natural gas entering the interstate market. It is increasingly evident that the sole effects of these assment Federal controls cost of gas must are (1) to add millions of dollars to the service (an added expense that the consumer eventually pay); and (2) to delay the expansion of that service who are to the hundreds waiting for it. There of thousands of customers are countless examples of projects that have been delayed for as much as several while producers and pipelines fight their way through the endless red tape brought about by Federal regulation. This is a situation that must be resolved for the good of the nation, if its dependence on energy from years natural gas and petroleum is not to be impaired. Percentage depletion is also under attack, despite its success in find- recognized contribution to the industry's Volume Number 5814 189 . . . The Commercial and Financial Chronicle again be substantiated and it will be retained, i The new year, therefore, holds both promise and chal¬ lenge for the domestic oil and gas producing industry, On balance, and assuming the eventual successful solu¬ tion of the several problems facing it, the industry ap¬ black. If duction. • service to the nation. less than 10% 1957's. below a * v and showed a sales increase of better than increased net profit. During the year, 40 we operated were affected in varying an which in ' ; ment tires offers opened during the year. Four stores were closed ket difficulties the present stores. office will be moved to larger quarters in a separate building which is in the process of being re¬ our G. B. v supply of merchandise will inventories will be maintained at at , 4 Washington, C. member editors the see the recovery. spend¬ A. E. Carlson material effect on the rate and degree of recovery and, as it looks now, defense will be an important factor and will contribute to probably a more rapid recovery in ing will have a segments of industry. control of costs is still some The - important clement in an positions of many companies and the trend towards doing things automatically will be con¬ tinued at a great rate. As far as the office equipment the overall profit in industry is concerned, more and more emphasis will be of its increasingly to carbon blacks made with oil. years 15 process, since the introduction of the assembling of data over distances in the shortest period In the particularly with Today, over half of the carbon black In this a new connection, our company recently intro¬ electronic longhand writing machine called Electro writer, radio oil furnace is.of the oil furnace black Abroad, the development of oil blacks made pos¬ the postwar construction of carbon black plants capable circuits. This is an of stantaneous longhand record " trowriter is capable of operating over any . Wages and salaries vlion, are ; as expected to using easily transportable oil raw as It is expected that 1959 will see further shifts away from gas towards the channel and furnace processes in holding and dependence on oil blacks. increasing The carbon black industry the pressures of its prices in line in spite of costs. calendar that to of a small income now billion. feel industry over that these devices will fill a where both short and long distance Continued in manufac- % in plant and equipment expenditures is expected. Both exports and imports should rise. No substantial decline in Federal ' Local governments expenditures is expected. Service industries will spend more. will prosper. Consumer spending will continue to ex¬ Ninety-four per cent of personal income was ex¬ pand. pended in 1958. V • V.Durable products with the latest index figure standing 145 are expected to show a substantial increase over at the surprisingly low output of 1958. An increase is pro-' in the machinery index. Some improvement in the output of transportation equipment, besides auto; mobiles," is expected. Furniture and other household supplies will have an unusually good year. "The one major category in which a decline may de¬ velop is in farm income and marketings. v •' \It is thought that Tear of inflation has created an dieted * , i dollars find . unjustifiable demand for common stocks, and that A ; relatively new profit in 1959. into industry, that of aircraft and mis- to add $15 billion to gross national This industry already has put four satel¬ orbit, sent lunar probe vehicle 79,000 miles a Rising incomes and living standards in Puerto Rico, and a deep desire for better homes have 75 per cent rise in construction there led to capabilities. proof, termite-proof concrete houses. FHA home mort gage loans in Puerto Rico have had a lower foreclosure record than the U. S. average! just since 1952. Over half of this increase is in Among its future achievements; hypersonic- recovery of orbiting and man, fueled — ballistic and TV surveillance of earth atomically and.other planets. ... More prosaic, "but tion that 603.7 new million understandable, is the predic¬ pairs of shoes will be made 1959, about 16.7 million pairs more in than the estimated a private housing. now $2350—up Puerto Rico's steadily over Puerto Rican family 250 per cent since urban 1940! Scores of thousands of farm and families have bought new fire-proof, storm¬ expanding economy opportunities for sound investment, illustrated by the substantial taxhas Income of the average is more MM progressive Puerto Rico in into space and has given manned vehicles true supersonic aircraft— chemically ifpp good liorirtdii siles, is promised lites - more interest in bonds will be manifested in 1959. • free created many yields available in the general obligations its municipalities and of the Commonwealth, the revenue bonds of its Authorities. 1958 production. The bandaged-thumb brigade of do-it-yourself home will be buying more bandages—and more hard¬ supplies—next year. Retail hardware stores expect GOVERNMENT owners ware to do 5 to 10% In a more business in 1959, arid so short, 1959 shapes up as a year good many it could prove to be a it goes. of opportunity. For record year as well. BANK Fiscal FOR DEVELOPMENT PUERTO RICO Agent for the Commonwealth of Puerto Rico communication is required. $3t0 at $358 billion is expected to rise to increase desk definite need in instantaneous verified the ' Some f reach a with" no desired number can be connected with each other. any This has been possible through cost-saving improvements adding machine auxiliary boxes. All Electrowriters are compatible and We has been largely successful inflating labor and raw material • material. the message. The $245 billion. Corporate profits,, $40 billion mark. Personal. as like an in size from that of self-contained units range amounting -to around $240 biiT now high go may or single stand¬ telephone circuit. The instrument is used ard The total for 1958 is expected estimated at $465 billion. wire communications. The Elec- operating to be $439 billion. Industrial production, which is $143 billion at this writing, is expected to go to $150 billion. . over important development in in¬ produces local and remote records of blacks made by ... duced ordinary pencil and pad of paper and instantaneously sible • "production of 84 million tons in 1958. Even Cupid prom¬ ises a big year for jewelers, what with thousands ,of weddings, postponed because of the recession, taking place next year, in addition to the regular crop. The total output of goods and services next year is of time. grades have been developed which have — automatic processing, but on trans¬ type. of our editorial probability of a , anticipat¬ the economy produced in the United States Our metalworking weekly, "The new car year. of factors in It is apparent that defense carbon black industry, once the sole has adjusted to these changed econ¬ historical raw material supply and has synthetic rubbers. Iron Age," points to the possibility of the fourth biggest steel year which would be a 33% increase over estimated ; expands turned BUZBY D. Our automotive number at this stage of of natural gas, omies Gratifying optimism concerning the prospects for 1959. business, appears in the forecasts of the editors of our 16 trade and industrial magazines. < Practically every business indicator in 1959 will show a substantial increase over 1958, according to Paul 6 million to be seems inflationary trend, there are which do not warrant this conslusion quirements. "The President, Chilton Company Wooton, market an communication networks to permit the gas superior properties for many uses board. . ing on natural of the ' of mission through use this be to not part of -1959 and into 1960. While the stock : • • upswing placed not only the black v 1958. by country, user in 1959. C. higher level than in 1958, real long-term trend is inexorably towards rising gas prices and increasing demand to fill gas pipeline re¬ a G. a a over augmented the low level. Aggressive merchandising,^ improved service and convenience to the customer will, we believe, enable us to set another sales volume record prices be at great magnitude until the latter As locations becomes increas¬ ingly hazardous as the population continues to move and new shopping centers develop. Greater competition for the sales dollar will keep re¬ tail rapid to market shipments of the full range of U. S. carbon blacks and exports continue to account for about-one-quarter of all carbon black shipments from U. S. plants. con¬ high a level. The selection of profitable very any be this 1959 in the coming year. will be added during the year. our a the In ing in the development of foreign carbon black produc¬ tion. Mere foreign capacity will come into production In addition to foreign construction, the growing overseas markets still require substantial Burrus modeled. Additional warehouse space We believe the ample increasing at rate. We look at the economy in 1959 expanding demand for carbon black. In some countries where markets have grown enough to support local plants, American technical experience, know-how, and private venture capital have been instrumental in help¬ The present tinue and then and black carbon be headed for al¬ mar¬ Rapid development of the automotive transportation abroad since World War II has resulted in in of 1959 though not at any spectacular rate. It appears the growth will be gradual in the early stages of the recovery industry newly developed shopping centers. We believe that these new retail outlets will not affect the vol¬ ume in 30% encoun¬ by, the builders in financing new shopping centers. ;; Our expansion program for 1959 includes 20 new large self-service stores and appears to economy improvement but should tered ■ rubber manufacturers. .permanently. The anticipated expan¬ sion program for 1958 was delayed of for fairly steady a slight upturn. The definite improved Thomas D. Cabot demand for original equipment tires. The automobile industry is currently :y;j estimating a 5,500,000 car year in 1959, an increase of small, marginal because a in replacement 1ires. To¬ cles Seven new large self-service stores were President, Comptometer Corporation creasing number of total motor vehi¬ on the road, demand for replace¬ business recession. degrees by the use CARLSON E. A. day, the replacement tire market is twice that of original equipment tires for new cars. With a constantly in¬ The year of 1958 ; 10% cities stabilizing factor was of demand for carbon level black for Peoples Drugstores, Inc. • high " ' 1959. recession, which began to affect the office equip¬ ment industry in April, 1957, appears to have reached bottom several months ago and currently shows signs of most important BURRUS R. President and Chairman of the Board, nounced in The The * G. shipments of carbon black have led to greater use of less expensive bulk shipments. It is likely that this trend towards bulk handling will also become more pro¬ conditions continue to im¬ prove, shipments will be higher than in 1953 and may be near previous record levels. Demand for carbon black was well sustained through the early 1958 business recession and industry shipments for the total year were business general 31 turing and through the economies of large-scale pro¬ Recently, labor costs entailed in handling small 4 .1959 is expected to be another good year for carbon . to be on the threshold of a new era of growth and pears CABOT President, Godfrey L. Cabot, Inc. its true effectiveness will impartially, and D. THOMAS ing ample reserves of oil and gas over the past 33 years. I am confident, however, that if depletion is looked at objectively (427) \ "P. O. Box 4591, San Juan, Puerto Rico 37 Wall Street, New York 5, N. Y. on page 32 The Commercial and Financial Chronicle (428) 32 problem of few import restrictions on products coming Continued from page 31 HAL to the U. S. N. President, North A., and many import restrictions in foreign countries, needs more governmental attention. CARR Central Airlines, during 1958, but net profit remained at level—the lowest since 1949. The the 1957 lation jobs million netted by the nation's up $3 million over 1957, but only half the 1956 earnings. The Air Transport Association of domestic 12 was of the be solved blames nautics Board's the Civil The fare — Alaskan and billion of ton-miles 173 million, 4.3% to ton-miles 48 for million. the an N. Hal designed Carr industry, These figures 1.5%. up are estimate of the last three months of the year. The local service industry flew 799.5 million passenger miles, a 7% increase over 1957. Mail increased 7.8% 1;6 million ton-miles. Express volume went up 5.7% to 84 million, Total to to ton-miles amounted revenue 7.1%. up are viewing 1959 as the best Awards in the Seven States Area case in year. December western meant and significant expansion communities, midwestern getting air service for the first time. States of service to them of some Under the Seven decision, North Central's system will be increased to nearly 5,500 route miles in the nine states. Cities the Route of the Northliners will number nearly 70. The CAB is expected to issue a final order in the on great case in 1959, which will mean additional ex¬ pansion in Michigan. If the board follows preliminary staff recommendations, more than 1,000 route miles will be added to the system. The local service industry will continue to add larger flight equipment to improve service and newer longer hauls. Convair 340 summer. about North 25% of longer-haul moved to North Central will newer the on add five aircraft to its present 32-plane DC-3 fleet this spring and and other Initially, the Convairs will Central's higher system, density segments segments. traffic as mainly serve the on They'll be develops. As North Central completes its 11th year of scheduled in February, it maintains its lead over the other 12 local service airlines in passengers, air mail and air express carried. During 1958, North Central carried operations approximately 780,000 revenue passengers, a 15% in¬ 1957. The company's Northliners flew 10,revenue miles in 1958. The airline carried its crease over 839,490 three-millionth lion ual operation; the second million during the next two years just a year and four months. and the third million in Commercial $7,875,000 in 1957 mercial With to North Central from rose $9,500,000 in 1958. Anticipated for 1959 revenues faster newer, for revenues and proved schedules and "throw food Since approximately $12,800,000. larger flight equipment, im¬ expanded route pattern, North Central will again this year establish new records in the local service airline industry. ; v sales the extent of the 1958 slump was greater than the expected upturn of 1959 could be more than mild. Wb arc confident of a reasonably good year for the bolt and nut industry, and it might be one of our best. Lamson & Sessions' mod¬ programs are results showing do keep without but, have our been cost reductions with higher costs, pace the expenditures made for in see history, in the 1958, about 25 cents of packaging materials. on will rise a lor With that are a continue to be in of but recent our of most come in tures in benefits during 1959. the future are grame. metal more not not be There our new lose a S. Case, Jr. home-maker, convenience items will substantial part of our market. Our response to this problem is to make, on our items that heretofore have been made by machinery, other processes. It will be successful, able farm units. . greater demand. ■ HAROLD but the overall CHURCHILL E. President, Studebaker-Packard Corporation With inventories in The outlook for Studebaker-Packard in 1959—based on the current sales success of our new Lark, the recent upturn in the auto industry and the continuing strong condition of our national economy—is optimistic. Our operations during the last quarter for balance, with higher disposable 1958 income in 1959, and with Gross National Product at an Non-durable higher for the items year as a whole, —the The vending machine throw-away packaging materials to improve industry is using more their sales. All with the above factors lead to us the conclusion that # increases in President, The Yale & Towne Manufacturing Company Yale & Towne is looking to a good year in 1959. The resumption of capital expenditure programs by industry generally will be felt by us in a substantial rise in our sales of industrial lift we in expect our As trucks and materials in¬ substantial a sales other < view it we volume of this tant advances made in the the construction supplying producers, such mines we expect to attain to further Studebaker-Packard's year. The public acceptance of the Lark during the first 30 days after its introduction on November 14 and the con¬ tinued flow of orders from our expanded dealer organi¬ zation has resulted in a substantial order backlog. From November 14 to December 14 we sold more cars than in 30-day period since June, 1955, which was a peak for the Lark and Hawk models has been our units 54 to Thus work week. we cars will a units 70 be have This means we per as we gone from hour still retaining a 53-hour go into the first quarter of 1959 turning out approximately 3,700 passenger week. There so initial output of the new series, we production at three different inter¬ October 20. vals since dams, airports, systems, and in industries us sales, one must take into consideration the have stepped up our expected responding to increases new highway and other heavy as evaluate properly heavy that since equipment business, in which Yale & Towne is developing an important role through such past Demand heavy duty equipment. In enable strengthen an already enlarged dealer month. of sales addition of Mercedes-Benz marketing strides our company has taken and the results we were able to achieve during the last quarter of the any equipment, with particularly impor¬ the remarkable organization in 1959. to order In CHAPMAN The products, will Harold E. Churchill growth will not only take place in 1959, but it will be at even a faster pace in the next five to 10 years. GILBERT W. for the motorist who pre¬ functional transpor¬ acceptance of the 1959 Lark series by dealers and the initial buying of the public is concrete evidence that our engi¬ neering and styling program, insti¬ tuted two years ago and aimed at a selective market, proves that we are on the right track. Our new line of passenger cars, trucks and taxicabs, tation. The use of paper service items, that is, plates, cups, place mats, etc., is not only on the rise at the home level, but greater expenditures for these products are being made by institutions, such as schools, hospitals, and more car fers economical, 1959. and due largely to one thing that we have a new, was fact smaller believe, will be we in the black. were This expected level of $470-$480 billion, our expectations for 1959 are optimistic. This can only be compromised if a fight against in¬ flation should bring about a tighter monetary policy. * are a number of indicators which give us reason to believe that 1959 will show further progress baker-Packard. for Stude¬ For example: as and Gilbert W. Chapman the highest sales volume the (1) Currently, the Lark and Hawk models are now sold and serviced by 2,479 dealers throughout the United States and Canada. We are adding new dealer franchises each week. (2) As already indicated there is tangible evidence of U. S. market for the smaller type foreign and American cars. In 1957 nearly 300,000 foreign cars the growing tightness of mortgage and smaller American hospitals, In 1958, this of or schools, churches, money. Construction commercial buildings, are, in total vol¬ retail centers and recreation facilities Meanwhile, we find ourselves priced out of foreign markets, even those without high tariff walls around them. are duction, the latter to be accomplished fewer, larger, and more profit¬ Housing starts, re¬ Frederick P. Champ gionally, should be slightly up, and over-all construction, including road projects, should exceed the year just closing. In short, the outlook locally, regionally, and nationally gives more promise than it did a year ago. with looseness George pro- neces¬ both industrial and agricultural pro¬ company's 90-year history. Housing starts by year-end, it is believed, will total about 1,200,000 units, although deviations from this level will reflect the are we We industry does not face any inventory liquidation Demand will be good, but with the prospect of higher wages, cost of materials, and the need for greater Research and Development programs, selling prices will likely be competitive to the extent that margins of profits will be stabilized or slightly lower, although total profits will be up. in danger signals flying for all of us in fabricating industries. As our customers make of their products abroad because of tariffs or lower labor rates, Chandler In the lock and builders' hardware business of Yale & as requir¬ are our Towne, Our expendi¬ will curtailing Carl quarries. should large as they have been in the past, but they still will be significant as we R. program. aggregate building program, these and Regionally, the outlook is for con¬ growth in population and in year every Since the food industry suffered no recession in 1958, the profit picture would be less. referred to ing the restraints which sary to control them. every even sewerage and water During the last quarter of 1958, we not been getting full benefits economy well above sures materials out worker and construction modernization, outlook functioning on a balanced basis again, stimulated by the inflationary pres¬ estimating that demand by approximately 8% in three jobs being held by married and doubling in responsibility these one who women, as our pretty are its national and continued national difficulties, the year should of disposable income was spent for food. In addition, of the some $72.5 billion spent for food and beverages, about $6 billion was spent in had from away" items - dollar are Unfortunately, not FREDERICK P. CHAMP is for a rising level of busi¬ creeping inflation, which should be concern of our people, the Administration, and the incom¬ Wm> ■* ing Congress. Barring major inter¬ the expansion of its lines of Trojan tractor shovels, substantial increases in reducing expenses, im¬ proving quality, and bettering serv¬ ice. markets. tinued In crease so ernization home our „ The 1959. now, CASE, JR. President, Stockholders Relations, Inc. As in the principal and handling equipment. expected, abroad the impact be a year great progress if statesmanship on both government and labor-management levels combines to arrest inflation. *' ness closely associated with the food field, population in¬ crease, and the convenience trend, we are forecasting that the industry will enjoy the highest dollar volume we are S. from President, Utah Mortgage Loan Corporation needs. com¬ an GEORGE are con¬ are churches. revenue passenger Aug. 26. The first mil¬ carried during the company's first 73/2 years of was for company 1959. Lakes Area and These materials convenience, items, and items of spe¬ cially designed packages for individ¬ of The local service airlines potential we America's of consumer were now seeing important adverse high costs structure. More and frequently, American goods are being outpriced in world markets, to say nothing of the rising competi¬ of more into packages, such as folding cartons, paper us constitute all on an 1.7 million ton-miles. material. as raw Internationally, effects The year 1959 can be a most crucial year in that will be caused by inflation. It can also Board, closures, as well as flexible vacuum packaging materials. Our products in¬ Revenue entire including air freight, by of many markets. paper cans, paper pails, paper and aluminum foil labels, milk bottle Mail an the Thursday, January 22, 1959 . plates, of 7.6%. Air express ton-miles crease based 1957. over to rose verted 31.8 passenger-miles, 1.8% aluminum foil airline flew — of . lessening of the purchasing value of the dollar, caused by the rising J wage-price spiral, high taxes, and astronomical governmental expenditures adulterate the real strengths in the country's basic economic picture. The net effect of this inflationary pressure is that costs keep pushing up, so that even with large reserves of disposable savings, consumers are being "costed out," tion CARL CHANDLER Standard Packaging Corporation is primarily in the packaging field, manufacturing paper, paperboard, and international, territorial revenue increase rose domestic, true. come can Standard Packaging Corporation on industry problems These ahead spite of these problems, 1959 would appear to be one of good business activity, and the long-range future appears to be bright. Chairman and strikes and threats of strikes for airline earnings. total U. S. scheduled jobs. new decade In R. policy, the drop in recession travel the bite of before the Aero¬ "hold-the-line" greater productivity on present formation America, spokesman for the airline industry, for resources and must $30 trunks restrictive depreciation allowances prevent the accumu¬ revenues near or High individual and corporate income tax rates, plus Inc. The domestic trunk airlines collected record . ume, expected to exceed the level reached in 1958 after the strong mid-year even spurt. The pick-up in auto¬ mobile sales, vacationing and similar activities is being reflected in larger sales of Yale locks used as com¬ ponents in autos, luggage and other products. No appraisal of period thereafter presence that are of business in 1959 or the to acknowledge the constant Despite the very strong factors the total economy, the persistent can inflation. bolstering fail conditions cars were sold in the United States. to 593,261, which now represents of the American market. By the end of visualize smaller, economical cars repre¬ figure more 1959, we rose than 13% senting can an increasingly larger percentage of the total U. S. market. (3) Barring serious labor strife in the auto parts field, can set our sights on new production records and achieving the highest sales goals in our recent history. we (4) We foresee further accelerated development of sales and service for the Mercedes-Benz line for which Studebaker-Packard holds the exclusive distributorship Number 5814 Volume 189 in United the . The Commercial and Financial Chronicle . . the high prestige In addition to States. depressing effect food store line, we also have the franchise for Mercedes-Benz car r * r ' ' 0 f Our new refinancing plan gives us the financial (5) stability to carry out an aggressive new model marketing promotion program and the opportunity to move acquisition and diversification program and sales forward with an designed to bring new earnings into the company. -In 1959 Studebaker-Packard will continue to demon-•: strate that we have come up with the right car at the As the motoring public becomes increasingly ; that it can purchase a smaller, economical car with ; right time. aware large car roominess and comfort, we expect the Lark to have a strong sales impact in the areas previously domi¬ - ;' MURRAY COHEN of business our A naturally-depends upon , growth of our country.^ The>tremendous strides made by our industry in all parts of the United States means more job opportunities and naturally: more customers—an ideal climate for the -;.of nature ; for The • - see industry.* However, this is v now. of ; -, pace . We the at Jewel term near well as in stores new facilities. feel that the outlook for earnings for the as we are 1959, the distant future is suf¬ more again planning to open as the record number same 19581X4 /V; opened' in JOHN Y. PV; S. COLEMAN Chairman of the Board, v Birmingham, trial city. us, « as is well known, is primarily an indus¬ unemployment but not to an extent to cern except to those temporarily.out ; of jobs. '■ •, A : A : v-' During .the yearrend period, de¬ cause con¬ • ''V/A 1 The and Consolidated Laundries Corpora¬ particular, expects to be able to maintain its industry, in tion profit margin during 1959.; Competition will, of course,, continue to be very vigorous, which is.good for the in-; dustry. It will keep all of us on the alert and it will continue to keep us conscious of customers' desires and necessities. This can only lead to improved;/service, which in itself means more business--*"' In short, it is my opinion that the year 1959, with its ; expanding economy and increased population will be : a- good one for our industry. We, in the industry, are; : ready and poised to move along with this economy as we have in the past, and while we do not look for the startling past or phenomenal gains that have occurred in the do hope and expect that the industry, and Con-' we solidated Laundries* achieve a five to ten sidered to be Corporation in particular, percent gain which we have normal these past many years. partment store sales culture a is important segment of 1958 was a good an the state's economy. for year the the year,- farmers. cotton, reduced,; due methods was to being cattle which lucrative. 1958, on new food store sales the crossed in •. other and of Prices home food I believe JAMES prevailing more resume an sales billion The all food sold at upward sales or more 1957 to about 37% from most of share 1958 gain reached retail half of the year. The level ratios have provided powerful incen¬ tives for increasing livestock produc¬ account in large measure widely-held belief that an extended period of expanded meat output lies just ahead. tion, in of sales The present outlook is that food prices will continue to edge downward in 1959, reflecting larger supplies of hogs, poultry and eggs, and probably also of fresh fruits vegetables if weather is normal. Based on past as well as recent experience, this price trend may act as something of a temporary drag on the growth of food sales, though in the long run it will help to enJarge the market for food by making it even more of a bargain than it is already. In November 1958, prices of food in- and retail stores than 5% were the under 117.6% Bureau the of the 1947-49 base years, of Labor Statistics, or more All-Items Consumer Price Index. It is generally agreed that the general business expan¬ un er way will continue into 1959, promising personal income, will be higher than in 1958, possibly by 5% or more. Based again 011 past experience, as well as very recent results since last summer, the expansion of income will probably raise sion now that disposable demand for food sufficiently to offset the temporarily seven It is for that many analysts have of busi¬ be predicted through observ¬ ing motor carrier tonnage volumes. E. ness can Cooper, Jr. It all started 25 years ago. Our nation has changed a good deal since that time. Where formerly manufactured goods were transported by rail in bulk between larger trucks now haul the smaller packaged product destination. Manu¬ of smaller inventories. aware that dependability is their blood, and accordingly have pioneered tractors and trailers capable of demanding performance, with the accent on highway safety. Teletype billing, radio control, computed schedules; IBM statistical functions, and the like, go a long way toward insuring on time pickups carriers are and deliveries. ,, , The future of our country is in suburban growth as manufacturing industry continues to diversify, expand, and find new markets.' Distant from cities, vacant land is constantly being acquired; industrial sites are planned and built, necessitating substantial communities. These areas are served by the motor carrier, delivering and picking up shipments originating from, or destined for, points hundreds of miles away. It is my opinion that hue trucking industry will co• tinue to grow at its same accelerated rate of and expansion improvement. WILLIAM J. COOPER President, The United Illuminating Company The United Illuminating Company looks for business Bridgeport metropolitan areas to show healthy gains in 1959. This optimistic outlook is reflected by UI's backlog of power and lighting business in the New Haven and and prospects—a Most of the increase in future red- 1959 James D. Cooney to build up ness is bigger now than at any time dur¬ ing the past five years. Some of the new business, we know, will carry cattle producers again with¬ hold animals from slaughter in order as herd inventories. However* with cattle over Recent . growth in kets. cattle-producer interest in expansion comes in improved feed conditions, but the steady consumer demand for beef has also aided In the past year person reached provides worthy a sumers will again spend a larger share of their incomes over the next In physical decade may not match the 50% increase achieved in beef output over the past decade, but it should easily expand by at least half that amount. The anticipated 15-20% increase in popu¬ lation this period should alone provide the bulk of demand needed to support such an expansion. The over rapid agriculture technological are advancements providing all the is scheduled of for coming year. These include sev¬ expansions to our area's indus¬ plants. New commercial busi¬ William J. Cooper for 1959 shows signs of strength, narticularly with the construction of ness port area. in predictions of annual sales for 1959, UI estimates commercial customers will buy some 6% more elpc ricity the these products over the next few years. terms, pork production Nevertheless, much business of other several shopping centers now underway in the Bridge¬ record for because and ma¬ the retail value of beef consumed goal 1961 mar¬ industry-wide effort presently underway to revitalize the consumer demand for pork. Real progress is being made in producing leaner pork products and, with appropriate processing and mer¬ chandising, there is ample reason to believe that con¬ a new and schedules trial level, approximately 20% higher than only five years earlier. This gratifying growth rate in the demand for beef on eral • terially by adding strength to the cattle and beef per the from part 1960 projections. this easily initiate an increase in mar¬ relatively early leveling-off in the cattle a into construction num¬ bers already back to the record levels of three years ago, any unusual conditions such as unfavorable weather in the year ahead could ketings and population. industrial and The amount of potential new busi¬ ior auditional electric service supplies will be in pork rather sofar dependable indicator of commercial activity used by UI and other elec¬ ts ~ '+nity companies. than beef. -Beef production will con¬ tinue to be curtailed, as in 1958, in¬ food according to reason the meat prices. In the summer, sales drifted down¬ ward along with prices. Then as the recovery in general business gathered momentum in the fourth quarter, food store sales began to rise, despite a further decline in food prices. ; may of (adjusted for normal seasonal trends) peak in the spring, coincident with a peak in a 1959, and in food store sales occurred in tire first George L. Clemen ts during Resulting livestock-feed price crop. in 1958. the year. year was the high¬ 1952, while feed grain prices dropped to a 15-year low under the impact of a second successive record stores 36.3% than more est since retail Results in 1959 will be affected by trends established during 1958. For example, a COONEY course to dollars. prices in the past for increased their store in level second only to the all-time high of 1956. The general level of livestock a approximately $18.5 1958, up 7% from 1957. in good be of declining meat production, it that industry output will once years of chains a to consensus volume of sales. had expected President, Wilson & Co., Inc. is the amount life con¬ consumption Food chains with 11 D. piled, Motor ; the whole 1959 will be on modest increase in the physical a 1- kindred averaged about 4% higher than in 1957 indicat¬ ing '.v\ gross revenues received on by motor carriers in 1958 will, when complete returns have been com¬ and maintenance pasturage for years is quite; A/; an amount nearly equal to consumer spending housing, automobiles and all other durable goods The total was up approximately 5% from the previous record of $47.8 billion in 1957. to most combined. for being products are substantially increased demand. billion mark $50 •» each Many industrial leaders have reJonn s. Coleman cently expressed very o p t i m i s t i c views as to the coming year. Steel, iron, pipe, cement reach Retail -■ improved devoted - President, Jewel Tea Co., Inc. in is acreage Statistics from shipper's platform to facturing industries have undoubtedly prospered through being able to build industrial sites anywhere, without regard to shipping location, due to the rapid, safe, flex¬ ible transport of their products by motor carrier. Trucks deliver to every point in America, and have established unparalleled reliability in the eyes of those who deal with the transport of goods. To them, this means a substantial savings due to efficient scheduled production, farming production last year More and more lands average. are While : dles three out of every four tons of freight in America, and provides em¬ ployment for eight million people. direct \ cotton will CLEMENTS L. new earnings and deposits peak of all times. Agri¬ Following two GEORGE reached highs.- Bank attained great optimism; however, the business outlook for motor car¬ riers is unquestionably favorable. Trucking is big busi¬ ness, although until recently few people have realized its magnitude and importance. Our industry han¬ cities, ... ^ business. The trucking industry will have a record year in 1959. I am no prophet, nor am I particularly known for this ,. growing with the expanded economy . Murray Cohen of the country and this trend willcontinue through 1959,. in spite of * continuing higher wages and increased costs of doing COOPER, JR. found that economic trends There was,, and still is, some tions.-It has established a pattern of E. Cooper-Jarrett, Inc. leading investment houses. : While the recent so-called recession affected I think we fared very well. President, . Big business means public owner¬ ship and financial interest from the Birmingham Trust National Bank, Birmingham, Ala. condi¬ good by ROBERT / billion ■ continue to grow affected in the hands of consumers. a store new demand for efficient modern store 40 and garments, which it rents to all types of business and industry, is sold at a cost which is economically sound. This is the basic ingredient which is expand greatly our livestock supply. We know that our rapidly growing population and the prospective increase in per capita income will provide for a major expansion in the demand for the products of this industry. By meet¬ ing the challenge of developing and effectively merchan¬ dising the kinds of meat products in growing consumer preference, a significant further enlargement in the de¬ mand for meat can be realized, especially in view of the record amount of discretionary purchasing power already why the outcome should be reason no construction has been rapid is true, but the growth of popula¬ tion, .qnd most "important, its continued outward shift to the'suburbs,' together with the adaptation of more and1 more ^merchandise lines for .efficient handling through supermarkets, is continually adding to the of cleanliness and health form of freshly laundered andtowels, linens, uniforms and V favoi ably group, earnings, the picture is less clear, in the many expand in such an atmosphere. clean a as always. The continued upward trend of wage and other costs, combined with the downtrend in food prices, has put something of a squeeze on earnings in recent It's product in the to ficiently promising that Laundry 1. of those service in- a Supply Industry is one dustries that will and • business.' our Linen The all the past few years, it economic the turn we as ••••:„•-* :av/a...- • When decade and I Corporationh?77:"" Consolidated Laundries The "future - that situation the industry has faced several times in the past < Board and President/ of the For the chains income.- different Chairman so it seems logical to expect that they will continue to raise their share, of. total food store sales despite the growing competitive strength of affiliated independent groups, and they should, be able to raise their sales by approxi¬ mately the same proportion as the rise in disposable months imported cars. Many of our dealers in strategic nated by marketing areas are already reporting this to be true. sales of lower prices, on sales, will probably show an increase for the of 2% to 3%. year * 33 (429) underway to crease its construction area. pected to increase substantially to meet the demand for this kind of housing. Always a favorable factor to our area's economy has proximity to New York City and its giant mar¬ been its ket. An additional stimulant now is the new Connecticut Turnpike which has opened about 1,500 acres of land for commercial and industrial development in this area alone. As a result, UI's area development division has a marked increase in the number of in¬ quiries for land sites and buildings. The New Haven area's economy has already felt the experienced I in needed and lighting while industry is expected to in¬ use of electricity by about 7%. New home is expected to increase moderately in the Construction of apartment rental units is ex¬ for power resources Continued on page 34 - The Commercial and Financial Chronicle (430) 34 and Continued from page 33 Haven's of New surrounding communities. and its In for harder, Particularly significant growth. by business in population and in will start construction into on Bridgeport Harbor new If is dynamic, continually growing well $20 million expansion of its a plant's first one which went into operation last year to help the company's power production system meet the demands of the eco¬ nomic growth expected in the coming year and in 1960. is twice ' - . the * ' ' • size - . of the * increase Memphis trunk lines that within of fields the which should would have been but Cox misguided destruction to try built by business should release ? • is \ - fair both , industries, we sales from this look forward to division of an and indications individuals to M. C. into 1959. " .. Although the The I look ; In was bounded that The ■ in Darbaker 1955 board of to big automobile sales. pend a and achieve-- industry will de¬ deal great the of 1959's final Aside from - products use in and components industrial and made for commercial building, the railroads, and defense. We also look forward this year as segments of to progress our market expand their activity. The railroads have made comeback ,William C. Croft year ago. volume .... unfilled cars > , from the low news be with profits on the rise as increases. They are again purchasing new equipment, and the backlog of orders for locomotives is up. and freight Commercial building probably will be steadv in 1959 and might even be a little better than in the year gone by. Industrial building, an important field for our in¬ little sign of advancing for some time. dustry, shows will represent early in 1959- them in lines a heavy emphasis on re¬ development during 1958. This emphasis will continue the as of was company continues products new or to seek modifications the of manu¬ standard the new. Superior Steel Division working into Copperweld organization and with the benefits of capital improvement program beginning to show, we - expect 1959 to be As '- supplier a of during a < nearly every at It of the toward transmission and use distribution fields. ' f-t- ; of this new controlled-weld Favorable process. "Alumoweld" led to authorization of an acceptance $1,325,000 for equipment to produce the mercial quantities. Installation cf this new The wire to be Wire to the completed and Cable telephone during Division industry wire in equipment is 1958 sales the at were company. of Copperweld showed the strongest booking level in recent years. Aristoloy Steel Division and felt in Daniels L. 5 the effects surplus lower pected to capita income at about per One of the most last encouraging factors was half of of prices total The products are farm ex¬ income 1958's level. record Major factors in the business recovery are the rebuild¬ ing of inventories and home construction. Public spend¬ ing in the form of highways, buildings and defense, also giving impetus to the business upturn. By mid-year, good, If big question 1959 industrial plants and they are could is be a automobiles. very disappointing, god the 1958. that the divi¬ equip¬ * If year auto sales are for everybody. trend will be upward slower. In our recession the new will further stimulate the rise. ment own were Upper Midwest, where the effects of the less severe than in some other areas, the continuing improvement in business will create higher the the farm This reduction, forecast at between and 10% nationally employment and greater demand for during of support reduce tion strongly the 1959. recession during the early part of the year, but produc¬ rebounded to to by farm economists, may be slightly greater in the Upper Mid¬ west. A continuing decline in, farm population and high production, however, probably will maintain farm The that important and is com¬ ground rods, another of the division's primary products, The mounting increased investment in reports so Midwest result of record 1958 production. 1959. in highest level in the history of the of expenditure of the alike ADM, may proportionately in the eco¬ nomic gains. Farm prices have been declining for several months as a Thomas Division started pilot production aluminum-covered steel wire made by a consumer restraint, the rise will be healthy rather than a Agriculture, capital areas. in the important that will continue in and Upper The'; 1959. almost certain recovery not share leads substantial reaches now * headlong inflationary boom. ¬ develppment of "Alumoweld" product for steady with* the combined program ' If business and exercise v' . mod appears 1959. the sales and earnings improvement, the Copperweld during 1958 centered around' completely electrical .. the improvement economy. economic ; more , equipment in key new a business part of the higher level of . authorized materials to all segments of Archer-Daniels-Midland Company the real-; be the basic industry, that noted benefits become DANIELS of Board, Archer-Daniels-Midland Company has ,, year. L. Chairman American , benefits good a THOMAS V was that . which* 1959. there best management optimistically Wire, expected a strong point of a and divisions search and The the may. - backlog of orders • field is largely electrical by this booked for the first time. were better year in a all re¬ The Wire and Cable own to In during sales favorable effects of has new the announcement record. Our loss beginning to were good look directors and On new a of sizes offered range not the overcome. gratified These ernization a management carloadings auto period company The M. expenditures for the than operations. boom year. ; to the $17,000,000 modernization improvement program launched-, and are ments of cable stranders and new the in which sales from James tool in- competitive with Copperweld products. With signs of betterment in the economies of Latin America,*; Europe and Asia, Copperweld International looks for¬ strongly in August and the particularly CROFT machine help Steel International Company did foreign countries. These include several 66 V. months, was more this ized: a will high-speed stranders and three new' new manufacturers are ward quarter of the year. indications of improvement, including predictions of increased there • selling products of Copperweld Steel Company, this division has signed up several domestic strength of the recovery carried into the last quarter and indications are to 1959 being a better year for busi¬ 1958, but I do not subscribe to the opin¬ In many areas , of With small a, first : six deficit increasing volume of ion many have expressed that it will be in addition ^ forward than effects Copperweld business the seeds of sow * showed company the President, The Pyle-National Company ness of the plant during 1958 which efficiency and reduce costs. countries DARBAKER apparent WILLIAM the division is currently booking orders at near New equipment was installed in several that the improvement will continue are business. our component : felt machines to bre installed increase the capacity of this plant. will the building construction combined with the of firing equipment for existing boilers a substantially improved mar¬ ket for commercial-industrial heating and power plant equipment. and missile production is, of course, keyed requirements, and further expansion in these a certainty in 1959. As a supplier to these Division into wire-bunching apparent rising trend in sales and earnings was evident at, Copperweld Steel Company during the last half of 1958 r additional seems research and levels. division. Five President, Copperweld Steel Company > modernization Aircraft year during the first half, but ended the year rising in practically all major marketing This facture and furnaces should offer fields Tube braider has increased at¬ for of vision and high courage. new to defense on 1959. the addition of two and and* A for for to expected new products which will broaden its markets. capital expenditures in plant construction and for replacement of obsolete machinery and equip¬ ment. The demand for heavy engineering work contin¬ ues, and there is no letup in the need for schools, hos¬ pitals, churches, and other community projects. This need and $1,750,be ready-for a an improved sales posi-. during the last half of the year. Prospects for 1959 appear to be good. A new tinning process was developed, great and essential industry—an indus-f a men JAMES ; outlook completed was tion Crossman . future oppor¬ the Flexo Wire Division reported K. Jerome wish to preserve. The market for commercial-industrial steam generat¬ ing equipment offers excellent opportunities in the com¬ ing year. The renewed confidence of industry leaders in dollars is throughout the Seamless sales crease Indeed, by their unwarranted attacks on the oil and gas industry, the self-appointed "saviors" of our coun-' try may well destroy that which even they profess the in the year ahead. the work which sections • J. an of recession record result the engineering Mill bv the end of Ohio areas. utter Suez, and now Venezuela, seem not to penetrate the minds (?) of the so-called "liberal" bloc. If the American people are properly informed, they cer¬ tainly will not permit self-seeking politicians and a few through increased sales and cooling equipment heating the decision as provided modernization on a sincere reflected be residential of The The lessons of . trend the salutary, is < Superior Steel Divi¬ metals were fabricated by customers parts for atomic submarines.; v - ; today than ever before. The risks inherent in finding oil. and gas have increased substantially. Just the threat of this drive will operate as a definite deterrent to neces¬ sary exploration. ■- Lewis volume However, Court .!■ ■ awarded for installation of were Sendzimir the hand. • ». in were production involving "wonder metals" such as boron stainless, zircalloj' and beryllium copper. Some of these the existing percentage allowance is even more ; During' the current quarter just ended, the residential heating and cooling industry has made substantial sales gains over last year. Unusual sales strength has been shown in gasfired appliances such as furnaces and boilers. Sales vol¬ ume has been boosted by the higher rate of home build¬ ing and by home modernization programs. This favor¬ able 000 Work continued necessary. Again in the present Congress concerted tack will be made on this percentage. The necessity operate. we Preliminary contracts de¬ recent Power hold to below par for the was furnaces slump in the automotive industry, 1958 concentrate operation contrary result been an¬ nounced by the Court. For thirty-two years it has been recognized by law that a 271/£% depletion allowance on oil and gas industries to with Federal equip¬ prior to slabs new increase in rates is still sub¬ The electric seven The lower level of operations rebate. the chaos commer¬ or The classified be continues had military aircraft. The basis for the projected in¬ crease in industry sales during 1959 can be found in the strength of gen¬ eral business activity, which has persisted during the last quarter this year, and in the improvement shown each to of cial and in to not are whip making plans for operations during 1959, our com¬ pany is forecasting a 5% increase in sales volume. In¬ dustry figures could well be higher. This is an average increase covering the four fields in which we operate— (1) residential heating and cooling equipment, (2) commercial-indus¬ wk trial steam generating equipment for power and heating, (3) gyroscopes and electronic components for mil¬ itary aircraft^and missiles,, and (4) for 5%. to sus-, may Case Commission In components an ject President, Iron Fireman Manufacturing Co. machined 4% as 1959.1 gas public utilities. It should be noted as COX J. much as products and oil and steel plant. was spent on the installation equipment. The 'capacity of the hot mill was increased by 20% by the addition of a new heating furnace, which permitted the rolling of heavier coils. of substance, the decision held that the ' LEWIS whole a sion. in held, that it is not necessary for the gas transmis¬ sion lines to obtain approval from customers before increasing rates. In the operation in 1961, the 165,000-kilowatt generating unit Because of the as cision of the U. S. Supreme Court Scheduled to go plant. power for oil demand the process ; , steel. Special Approximately S 1,000,000 The general business picture looks brighter for the expected improvement materializes, and is tained, Early this year the UI business. favorably with the a operation at the Aristoloy Division. President, Ryan Consolidated Petroleum Corporation similar to New Haven's, that will cost millions of to ended, six of the year CROSSMAN K. installed was tunity JEROME dollars. Our area's economy operated at shipment to Superior for rolling into strip steel. As the . extensive urban renewal and redevelopment pro¬ an gram, ment All of these points signify progress, but none suggest me an all-out boom. Management still must face the.; fact that these are highly competitive days, and in some fields productive capacity still exceeds demand. How¬ ever, for those who operate skillfully in the develop¬ ment of their products and markets, 1959 can be a year of opportunity. ' - ; • ' city's economic growth are plans now underway to this division sumed the manufacture of stainless weapons. to , hit the very throughout 1958, whereas in the 1954 average recession -(' encouraging signs of recovery that should be are followed * recession 1958's where Bridgeport there definitely con¬ district has downtown operating rate compared industry facilities and defense growth of economic activity in the city tributed to the sions * The construction of several office buildings had already begun. Redevelopment and store report improvement 1959. Thursday, January 22, 1959 . to of construction. pace in The heavy defense increase in the and the coming year will see an gram it will foresee that not . rate below that of program will be significant again" the industry average. companies making electrical parts and equipment. As The nation apparently will spend more on missiles, and* the result of Copperweld's merger with the on the improvement and maintenance of our national / Superior Steel Corporation, the Aristoloy Division re- $145 million redevelopment pro¬ stimulus of the city's do late we before . will Iron our products. On Range, increased activity in the steel industry stimulate employment in the mines. Volume Number 5814 189 . 1959. Undoubtedly this confidence is influenced not only by the opinions previously mentioned, but also by a review of the currently available statistics for 1958 President, National Life Insurance Company / entered 1959 in the midst of an amazing The economy ♦ early last year, confirming the earlier impressions that the recession constituted merely a period of readjustment and the establishment a substantial more ther prosperity. base for Jones fur¬ econ¬ of industries further upward price level. ' life The look forward to the industry new ■ high rate a business activity and also by the of C. Deane Davis essential -nature of the service which the industry provides. insurance Life will continue in the future, it has as in the past, to furnish protection against the uncertainty of life, and the large purchases of insurance during re¬ cent keen Furthermore, ance. in no these days be to considered method certain "brakes" creating' of increasingly evident. estate than by means of the purchase of life insurance. life insurance industry recognizes changing con¬ ditions within the economy, and most companies strive look The for insurance , life The buyer is better able to care for all high than /'./ its ability to stem inflation and no to than . in continue recent In* the but is has a right to a their'"invested capital, and the trend of recent years is placing this right in jeopardy/ " - to lose In atmosphere of inflation; the expenses which, a man and his family incur tend to follow prices upward. Under such circumstances, the need for life insurance becomes more imperative than before. Many persons an seem to believe that they "beat" few people successfully offset by their and a successful of existence insurance, dividual in penalty severe the inflation merely needs order to make form" of instead to serves life more of heavier per arguing demonstrate against life this adequate provision for his estate. continuing ising future for the life insurance industry. with group of leading indicators two that of them the although construction we use tion of Decker service industries We look for , of by its increased - the a already supplying production of larger ingots, mill forms, parts, improved alloys. methods of fabrication, and new Consultation and development joint work with air¬ craft, missile and rocket engine manufactures indicate that extremely large amounts of refractory metals may be required in the next few years for the space programs under development. The successful completion of a small portion of these programs will constitute a now even great advancement for Fansteel. concerned the DEVER activity in industrial instru¬ of widely divergent trends' year probable / fortunately equipped with the experience! resulting from nearly 50 years in the refractory metals field, to meet these | Fansteel is and technical background, !' of work challenges. * increases on * monetary control*—in th" «eri~d F. Dever as a tailwind for the instru¬ industry. A recent survey Ka obsolescent Company in shipments should produce proportionately larger increase in crease a earnings. It is too early to predict with ary certaintv the extent any earnings, or whether earnings will approach the high levels! 1959 increase in mentation Henry Brake Shoe to cut operating costs, an in¬ gram research, of reported that $70 to 1957. / evaluation An . that acts American Judging by most available yardsticks, the Americanl economy should show a significant upturn in early 1959, accelerating later in the year. Since American Brake Shoe serves a broad segment of industry, we expect our volume to reflect this upturn. Due to the effect of the company's pro¬ in defense spend¬ Capital, spending during a period recession and immediately there¬ is - pointed more toward modernization than to new capacity. The pressure behind this is the com¬ pelling need to reduce costs and in¬ crease productivity so as to mini¬ mize the inroads of competition and to grow at a profit. It is a pressure after DUNN KEMPTON of the United States. is mation.". use Hence, at the beginning of the calendar year 1959 almost every forecaster is confident, being of the opinion that business volume and corporate profits will improve substantial amounts of fabricated parts for mis¬ siles, rockets and space vehicles. A major aipount of research and development work is being done toward Fansteel "widerInterest in the "tools of auto¬ as of excess reserves of member banks and changes in rediscount rate—can decidedly influence the level of prices in far at these metals and experimental ing, and an upward swing in capital outlays by industry will stimulate largely the manipulation of the vol¬ ume strength and elasticity properties of President, application of automatic controls. An improved economy, heavy emphasis compared to ! the proportion' em¬ ployed in both manufacturing and agriculture. Moreover, the relative stability of prices during this period, when inventory liquidation was sub¬ stantial, reinforces the position that the Federal Reserve Board desirable high temperatures. ' Vice-President, Minneapolis-Honey well Regulator Company ' the the and of films, • beyond the reach oi: conventional metals and alloys starts are now primarily of plastic foams and problems have sparked re¬ and explorations into struc- tural and engine materials. The metals made by Fansteel —columbiurn, molybdenum, tantalum and tungsten—all have melting points higher than 3600 degree fahrenheit, building products at the Chicago being an insulating material HENRY F. increasing propor¬ the population gainfully em¬ ployed in These search 1955, in the on /.aircraft" and missiles have created new £>roblems of high temperature. is turning its attention to the potential uses of plastics in structural components. mentation in 1959 after nificance P*nl Doar '<-■ new future the substantial O. I. Leland of Home Builders show in as - ' in roof construction. feel 1958 reinforces the belief of those who regard the Na¬ tional Bureau of Economic. Re¬ having great significance. Further, stability of consumer purchasing power reinforces the opinion of those who place great sig¬ . housing since /■": ;■ Space Age presents a new of opportunities and chal¬ lenges, Constantly rising speeds of 'The company * The subsequent movements of the Federal Reserve Board indices of Gross National Product and volume of Industrial Production in the latter part of 1957 and in search's that level Driggs steadily during of the products of are avenue chemically engineered products for the building industry, especially plastics, is DECKER National Boulevard Bank of Chicago, 111, introduce month, one use We limitless, PAUL O. for prom¬ are- the -highest at National Association insurance, rather than less, in All of these circumstances point to a be Dow will in¬ the 1 in 1959 This, coupled with good prospects for the automotive industry, is one cf the' principal reasons for our optimism. Among the chemical companies we have a particularly large stake in the building industry. I refer primarily to Dow prod¬ ucts which go into construction without changing form although sale of intermediate building chemicals is also increasing rapidly.- " * * * The that Indications year. division 1959. ' V, . Dr. Frank H. continued and. sales expected to show /another substantial increase, during second in terms of recovery growth potential."/ will own taxes. are The - ' Furthermore, to the extent that they these efforts, they customarily suffer in Plastics high. • this /, V Building products is one of Dow's brightest growth areas, antr by the early 1900's the company's revenue from such products will be in the range of $100 million investment efforts. are re- may reach a new all-time the markets that Fan¬ materially to FansteeTs 1959 volume. Growth in our Rectifier-Capacitor ,1958, to , percentagewise. inflation' by inflation have saies in regularly serves are all active, barring strikes or other serioui Division and,appears to have the best potential for growth covery the purchasing of equities of one kind or another, but the history of inflation in other countries indicates., that can company's own the fourth quarter on the increase. still set-backs, they should all contribute - pire-recession iev^s an/ the final quarter of 1958 was one of the best in history in terms of volume. Magnesium made the greatest re¬ its purchasing power even after the termination of fighting. The mastery of inflation calls for sound Federal fiscal policies, and we cannot expect to preserve a sound dollar if the Federal Government continues to incur repeated budgetary deficits. '■■■', ■ ,v " and on . Our are sales 1959 industries of of business have owners preserve power continued that steel acute and 'demands very serious study by industrial management. The ; greater improved materially and Activities in all the Fansteel product divisions indicate that is growing ever more one H. DRIGGS Fansteel sales and earnings during of 1958 months. made covered dollar FRANK President, Fansteel Metallurgical Corporation be line of be fair return purchasing to problems,, mention rising costs out of proportion to increases in produc¬ tivity resulting in. a squeeze on profits. This is not a hew problem, should the < increasing productivity, improving product quality, and in reducing waste. ' DOAN improve during 1959 but inplagued by many of the problems of recent years. We have made a good and rapid recovery from the recession of 1958 and indications are that the economy will continue to improve through 1959 although probably at a more moderate rate will dustry of the dollar. The nation's record in this respect during recent years has been almost everything but impressive. ^Monetary units customarily lose purchasing power during wartime, but unfortunately ^ the '» Business will continue to money increasingly clear that this nation will face test a small potential has been real¬ industry is more and more recognizing positive contributions instrumentation can make in American ized. show increased profits. I. of automatic controls. application of automatic controls should broaden considerably since only out¬ always, will be placed on as users The President, The Dow Chemical Company his of rates which have prevailed for more than two years serve not only as a restraint upon unwise uses of credit, but also furnish the saver with more adequate compensation, than formerly was the case.. Higher earning rates make it possible for life insurance companies better to reward the savings entrusted to them, and this in turn becomes another incentive for the purchase of life insurance protection.' Looking ahead to the more remote future, it becomes the fit all : good business year, not an a LELAND needs, to the creation of estates. as both as a development source and as a proving ground for new principles and new techniques that ultimately will bene¬ insurance-buying public.* Consequently, the insurance chasers will be adapted to industrial use. It is serving expansion are becoming Using terms quite loosely, the out¬ Management, one. its mettle to and frequently at decreased cost.; At the same time, most companies are placing more emphasis than ever before upon the training of the men who sell their products, and the field forces thus become increasingly competent in advising prospective pur¬ • Today's modern process industries, such as the com¬ plex, continuous processes in petroleum refining, and chemical manufacturing, require better, faster, more ac¬ curate and more versatile control systems. It is in these continued on is for 1959 standing constantly to improve the types of contracts made avail¬ the forms of instrumentation. new seem 1959, may also hamper profits. .While one should-not expect the year, in terms of business volume, corporate profits, and individual incomes to be one of difficulty and decline, it does appear that an able lo guide, it would a punitive almost of certain more exact ments to be reopened in serve taxes, there exists an ;. strongly to emphasize the public's appreciation of the basic usefulness of life insur-. years . not • with considerable optimism engendered in part by the prospects for is areas that advanced forms of computing devices, such as reasonable .* digital computers, will eventually come into use. expect that 1959 will be a year of good volume but The recent introduction of electronic controls for the not runaway prosperity; and it will be hampered, how¬ process industries increases the flexibility of instrumen¬ ever, by such actions as the Federal Reserve Board may tation and provides new products that enable instrument deem necessary to prevent inflation of the price level engineers to select the most economical means of control and still enable the United States Government to finance ' in terms of installation and performance. its deficit and refund its maturing debt. Currently the Among areas offering a growing potential for instru¬ .means available to the Board are largely monetary with mentation, are nuclear energy, electric power genera¬ the result that profits for the year may well be reduced tion and distribution, the military, and research. j by high interest rates, by tight money, and by a short- ' The military not only is an important instrumenta¬ age of mortgage funds. Numerous, and quite possibly tion market but many of the technical advances now larger strikes, because of the number of wage agree¬ being made in automatic controls in this field eventually is can year the continuing trend through industry toward more complete and centralized control of operations. This is leading to new control concepts and techniques and to to - insurance prediction "no straws in the wind" to indicate that the water the pressures-on ••/ economic are is specific result with the certainty that one can mix salt and sulphuric acid. However, if past experience commodity prices capacity in certain usefully to restrain serve tell to appear and transportation and com¬ gas, instrument industry's sales would match the peak levels of 1956-57. An encouraging factor in the year ahead, One can not mix the multitude of influe*ces on American business in the different proportions in which they are mixed from year to year, and foresee a certain some unused the averages There in the Dow science. evidenced by this recovery, suggests that 1959 promises to be a more prosperous year than 1958. The and advance that the rate of corporate earnings will rise in -1959 some extent be helped along by a rise in the price level. * Unfortunately national The average.. 35 munications industries. and to as softness industrial , petroleum, electric and us - The strength of the omy, the continuous and substantial and rebound from the recession of of (431) in DAVIS C. DEANE The Commercial and Financial Chronicle . . of the outlook for American Brake Shoe must consider the prospects for tomer industries. a number of cus¬ From the economic believe thatl upturn in pur-l indicators available, we 1959 Kempton Dunn will shown chases by an the auto manufacturers,! equipment and heavy! construction machinery producers, ^nd the railroads. An increase inl auto and truck miles traveled, coupled with the current! r^nlace equipment in the manufacturing, mining, Continued on page 36| The Commercial and Financial Chronicle (432) 36 Continued from page of 35 vehicles on the road, should result in improvement of business for those of our divisions which serve the replacement automotive the in increase average of age parts market. We also look for a moderate upturn in the mining and ore processing industry, another customer spending for military aircraft may decrease somewhat during 1959, but its effect on American Brake Shoe's business should be more than offset by sustained Defense aircraft, plus an of commercial increased market for missile structural components and ground-handling hydraulic systems. The company's diversification program has resulted in our achieving a significant position in the fields of aircraft and industrial hydraulics, and has brought us into the field of high-strength light alloy castings. We expect that 1959 will see an increase in our shipments in these expanding fields. We expect to intensify our diver¬ sification program, and are seeking new and profitable product lines through research and development and through acquisition of established companies. President, Consolidated « Edison for outlook ^Mi , reflected is 1959 the and the billion dollars it will spend on new facilities between an increase of about hour annually sales over for notable been its during the 1958 recession year dropped companies of the below the 10-year industry over stability of Con Edison's growth is directly related stability of the New York market. Even to the inherent in last gear's business downturn, .jobs in the construction, and service industries in the city increased. Although employment in factories and the softgoods in¬ finance fell dustry not. sales tinuing buildings for outlook with and 1959 this is bolstered city, both apartment the of rebuilding structures respectively, decline was the employment decline nationally. as severe as The 7%, and 6 new with con¬ office Older new buildings. are users. tion in older buildings. the On have anticipation of increased earn¬ In cents , on its ditions twice the ,, * year from across the the year of the million the State Empire will have an too, to show that the business are barometers business recovery current ment debt, and is needed to now on aid programs to state and to this the increased billions state local York's position as the management and financial capital of the world. Con as ■» Edison's gas new homes are business will also continue to constructed and older as grow homes and small apartment houses throughout its territory convert to gas. More than 90% of the one- and two-family homes in built gas Edison's Con territory last gas year installed heating equipment. The ately and company's steam sales will increase proportion¬ with construction of large buildings and apart¬ using district steam for heating. Large commer¬ buildings using district steam for heating use steam air conditioning equipment in the summer, thereby helping to level out the large seasonal dip in steam sales. cial governments themselves will spend in all an record, due following four highly significant factors. (1) The near record construction slated for the new year, totaling some $48 billion. (2) The rapid recovery of our dur¬ able goods industry such as autos, appliances, machinery, etc., all of which need chemical coatings. (3) The upsurge in housing starts for 1959, estimated at 1.2 million units. (4) The 15 million postwar homes coming of age and requiring paint-up fix-up improvements. Total paint sales in 1959, to both industry, should reach almost $1.8 billion, up about 10% from the previous peakyear,1957. the consumer and Last year was £. A. Eckart paint a industry. mixed Sales one to for the the con¬ market continued strong with estimated rise over 1957 of about sumer an 4% FRASER Digitized forto almost $1 billion. The many is and will not have consumeer millions of homes " the acceptance as to • company. a Our 1959. .. is endowed planning capital expenditures of the year. ■: boundless v m, ' ; a. g. elam President, Southern Commercial & Savings Bank, St. Louis, Missouri •. "Inflation" will be the key word in our economy dur¬ ing the year, 1959.1 The results of the November election point unequivocally to more and larger subsidies which pour more deficit spending into the mill, all of which will us . pray that . the * .... coming year have will > lessen the prices to continue to soar. priced ourselves out of many foreign markets, and many sec¬ tors of the domestic lost over $2 market; we have billion in gold during the past year; we have seen a loss of l'aith in the future worth of U. S. Government securities; we have de¬ stroyed much of our former faith in fixed dollar investments in Ameri¬ business and other forms of sav¬ ings. The recent rise in the stock can market shows that is the swer equity ownership so-called to our "smart money',' an¬ key word "inflation." < The dollar is still A. G. Elam flation will enjoy! cause We Couple this with equal opportunities America offers all its people. What greater inheritance can we have to sustain the high living standards our people diversity. $9.4 million during • currency, with over •, it cannot remain so Let approximately 6,500 cusnow being served by the gain of 8,400 new customers in , tidies measured in unlimited resources and of immense do a In order to keep pace with our population growth and .the increasing demands for natural gas by present and future commercial and industrial enterprises, we are a economy state. ~ sustain this cherished blessing. country's our of 362,272 total We expect people continue to enjoy a high standard of living and we as a nation can and must regulate our economy to always seriously affected increase in 1958 of an for . at be optimistic for the year experienced in other sections of the country. ever now continue We have been fortunate that the mild recession point where we must act wisely to dispel the inflation psychology and inflation fears al¬ ready in the minds of our people. Both management and labor can jointly do much to relieve inflationary pres¬ sure now dangerously prevalent in our economy. Our We are to MM\/'M territory served by Oklahoma Natural Gas Co., have particular reason to shrinking purchasing power of the dollar consumers are price conscious today more than ever and their shopping habits are highly selective. Through mass production and mass distribution can unit costs be held in line. No longer can we pass in¬ creased costs and increased prices on to the consumer without risking the danger of pricing ourselves out of business. ; 1 ; * - -• • to appliance sales dur¬ expected significant developments which have made "break-through" year for our industry nationally come. tomers - re-appraisal by management for greater efficiency and how best to prudently economize on operating costs. Manufacturers whose product does not fit in to consumer a Due time to the and nation's population be certain, however, that more aggressive competition will challenge manufacturers, wholesalers and retailers during 1959 than ever before. This calls needs will many sulted in ; may obituary. will set 1959 on value, quality and price might as well write their own e. a. eckart President, Sapolin Paints, Inc. Paint sales for our sales General business conditions in 1958 indicate that 1959 should be the best year on record for Oklahoma. Popu¬ lation growth in Oklahoma Natural's service area re¬ bringing millions of new buyers into our consumer mar¬ kets for all types of goods and services. for a in business . continued increase gas is 1958 total Oklahoma's versatile economy with its variety of natu¬ resources has enabled the state to resist the declines sumers. The improvement in quarter of 1959 ral ment, higher wages, increased savings and make avail¬ able more spendable money in the pockets of our con¬ We ments v to of dollars highways, hospitals, schools and housing as well as on many other civic projects. The dollars so spent will drift down to individuals in the way of increased employ¬ for large-scale rebuilding of whole city. This rebuilding confirms New final In the we local gov¬ announced the best have given it a sound basis for great optimism regarding 1959 and the years to come. cover will continue at least throughout the year; and recently plans processes. continued their search for the of the past year has not Add of The 1958 of electronics, the development of dollars , 14th yealr of. coordinated activities in the fields of promotion, advertising, utility and pipe line research and public information. The 1959 PAR budget has been in¬ creased to fjurther broaden and accelerate these activities. rockets, missiles and satellites. billions - . ing is to cover outlays on our defense program and in¬ substantial outlays to support technological re¬ Increased ■ its cludes of c-ddins American Qas Association's highly successful Promo-' tion, Advertising and Research (PAR) Plan completed! definitely score sub¬ I believe, justify my prediction that this upswing throughout the full year of 1959. field j\. the amount of gas through 1959 and into the 1960s. extend the decided ing the During the coming year business will be given a siz¬ able boost by the increased billions of dollars our gov¬ ernment already stands committed to spend. Such spend¬ in as ^Shipments of other gas appliances and equipment were generally below 1957 levels as consumers tended to delay purchases of major household and other durable goods, The economic factors which sustained this business re¬ search have been nearly reserves great but manufacturers now estimate increase by mOre than 4%. pairs of shoes will be produced during the ernments. sections - the year of 1958. It is no longer news that our nation's business recovery during the last six months of 1958 has advanced somewhat spectacularly. covery, an possible year-round air conditioning system, the gas in¬ dustry devoted energetic support to existing equipment. The 1958.shipments of residential units reached approxi¬ mately 7,800 more than 3 times as many as 1957. />■. stantial gains over The to as While researchers - company coming year. s ■ ■'r': T ■ v ■ As I see it, business ii\1959 will steadily to improvement of known Harry Edison operation 334 units. Approximately 18 new stores are scheduled to be opened during the coming year. Due to our nation's ever increasing population, I be¬ lieve a minimum annual shoe production of no less than 600 construction fundamental ; -V close the increases.as A.G.A.'s research emphasis shifts to a more approach rather than the exploration and company's as centered our Street 34th on for ' withdrawn.;'jThe'^gas industry intensified its research development and promotion activities in the field of gas air conditioning during 1958 with the result that five new gas air conditioning processes have been developed. The .likelihood .of a major break-through in air conditioning stock to 45 common share. > natural gas reached an all-time high of 246.6 trillion cubic feet at the start of 1958. During the past decade ad¬ 1959, and stated that at its next per than $4.5 34 million of whom 31.3 million will be residential customers. Proved recoverable reserves of record on Dec. 31, 12, in.!; 1959 is expected to rise ers to. stockholders of 1958 payable Jan. share per more estimated - . record-breaking and development of gas transmission,} distribution and storage. The number of gas utility custom¬ 'fl ings, it has previously been. made public that our Board of Directors at a recent meeting declared an extra dividend on its common stock of 20 billion •. mounted to approximately $109 ' year. : industry, fifth, largest in the nation, will spend between $1.7 and $1.8 outlays for employee compensation, interest on govern¬ side, positive which tend will ;: r' r . gas Edison Brothers Stores, Inc. a As evidence of this confidence the million, as compared with $99.3 million for the previous will by the being razed and replaced with larger Almost all new offices and higher rent apartments will be air conditioned.' There is also an extensive program of building rewiring in progress, breaking the historical bottleneck of electric consump¬ energy which real billion, is confident that its dynamic growth will continue throughout. the year to provide even greater service to residential, commercial and indus¬ trial consumers, brought our own company's opera¬ its 36th year with an all-time high record of tions into At Charles E. Eble average. The , my sales industry entering 1959 with 32 million customers and annual sales of . July and the fall and early winter months continued acceleration of this upward trend. a bring President, Oklahoma Natural Gas Company The gas opinion, our entering another boom period will contribute greatly to increased paint sales. In and ■jr\ over Building. only 20% below its 10-year average, while the average decline in the rate growth showed Store Con Edison's rate of growth of 8% nation shall our ml a. eddins lights of this expansion was the opening of two major units in downtown New York City, namely, Chandler's Shoe Salon on Fifth Avenue and a major Baker's Shoe stability. country that year was 80% situation improved mar¬ kedly toward the end of 1958. August industrial sales However, the industrial paint expansion program w chiefly in and around New York City with results that have proven so far most gratifying. The high- heavily built up and largely urban, Con Edison's rate of sales growth has been some¬ what slower than the industry as a whole. Its rate of growth, however, Even .... appliances, industrial coatings fell 13% for the eight months of 1958, for total sales of $387 million. were Thursday, January 22, 1959 less a Dui;ing territory, which is has . .. home cents sales are ex¬ pected to increase between 5 and 6% annually over the same period. Because of the unique nature of its to dividend the Gas years. > ' "' the paint picture was scene, . brotherhood to all humankind. dividend meeting in February it will consider raising the next quarterly 1963. indicates trend kilowatt in 4.5% five next end of the and now A well-established for Due mainly to the recession, in the auto industry lesser extent in the lag of sales of big ticket bright. and industrial the . dangers of war and that the people of enjoy the fruits of a world at peace nation, the The year of 1958 " in $200,000,000 it has budgeted for construction during the year On Chairman of the Board, of Company New York, Inc. Edison's Con in harry edison e. eble charles paint coatings. consumer first group. high-level production majority still- the vintage, prewar accounted for much of the continued strong demand . not but with a "hard" unit of a government spending more than it is taking indefinitely. The alternatives to Tin, in¬ please some of the people directly in¬ volved, but wage raises must be held in a close relation to increase in productivity, farmers must be paid only for commodities that will actually be consumed, business men must hold the price line on finished goods and serv- Volume ices; . ..The Commercial and Financial Chronicle . raised to intake. over The to 5814 must be taxes our outgo Number 189 spiral of v' ; times sion individual debt. materials Sometime in the future, but possibly not We all. hope and that sincerely that payment we will curtail forest wi^l be th^ decision,:tions that 1959 are may sion must, we enter 1959 in a while longer until the existing capacity is no longer ade¬ quate. Higher values caused by the DeCOURSEY FALES for Savings creeping inflation of the past several years have added materially to our / cheerfuKatmosphere Leaving aside the question of War because of favorable than we did in 1958. Business indices are at higher ("business trends there should be complete recovery from level. The recession we were experiencing a year ago /the 1958 recession for the year 1959; • 1'.^ v "bottomed" out in the Spring, and business.has renewed :/ ' /,. The Gross National Product in 1959 will increase to its advance with vigor. Our great American prosperity. $471 billion and the personal disposis still prosperous, though all too few of us remember a able income to $327 billion. In the previous prosperity just 30 years. ago,three great basic industries there. we a more total amount at risk. As stand the consequences of an unsound rency.; I think that if all of us in depreciating, cur¬ ently our one be.. an.; output with 1,200,000 against last year's of home starts total of . as tric, higher than a Actually, the rate of growth of this relatively new form of cargo transportation could be substantially greater on the whole, as it surely will be on The is key factor the in this is the year expected just capacity to move on prediction the of airlines in are now down ized labor and the farmers for by is but 10%. i . .In : ^/ but as is W. Farmers may not be as well off as they drastically so. Their income may be Taxes during the year 1959 will be static. 1959 should be a prosperous eaution ,will prevail ii the last four months/ in year RANKIN It that in 1959 the life insurance business gains comparable to those realized during or five years. The gains, however, will appears can ; expect the past four continue to be hard ■ . won. , ; There is .. t6 easier A. ■bobtih^ ,-,:u ptsl^faduar IJhough still small in v;£ later months of last year, air1 freight Volume responded Several "of the carriers are icnowh' tohavp , 'vigorously broken all records for "volume in GWen^he favorable^ busfness 1953. It is in the international air freight* field that the .. chemical industry, While Chemical chemicals pro- probably, equaled or ex¬ ceeded its previous all-time monthly in November. peak that month, industrial production was still about 3% below its all-time monthly high. , expected. Here again there is the favorable combination of expansion in the market concurrent with expansion in the cargo are ...., ianar*nnn„mi ' wjSlfLoth^ business and the for 1959, and with airline cargo capacity on the increase, volume records should continue to be broken all'through the year. largest gains in tonnage ...... duction declined along with industrial production during <lhe recent business ^adjustment, the output o£ industrial 'Fourth^Quarter the FORSTER E. • The for output 1958 industrial of as a In whole was chemicals about 4% capacity of the airlines. The jet aircraft will provide the lift; competi¬ tion in international trade will provide the cargo. below the record level of 1957. Total Year to year growth has characterized the business of air freight transportation since its inception following World War II. In spite of expectations, overall economic picture has improving steadily since last spring, and it appears now that this improvement will continue in 1959. Inventory accumulation can be ex¬ pected to help boost production, at least during part of the year. Per¬ industrial production showed a year- to-year decline of about 6%. The been however, there has a been "break through" of major proportions, year when air freight volume doubled and redoubled. never a Even 1959 may not bring the long-anticipated turning point, but it should be a good year for air freight, and should foreshadow the major growth believed to lie ahead in the 1960s. • and prospects fore, should be favorable. FAEGRE Ontario for ably Paper Company predicts increased sales volume in in somewhat higher levels printing paper usage, while the rising demand for newsprint remain While business spending prob¬ levels present near during the convince "With the expected rise in general business in and consumer a level above that of 1957, production of industrial chem¬ icals for 1959 time high. as a whole should reach another The increase over all- 1958 may equal the past long-term growth rate pf about 8% quantity of sales of the new a year. The physical Hercules Powder Company is goods should call for added quantities of protective pack¬ expected to share in the improvement shown by indus¬ aging trial chemicals. and label tiplicity and for also grow as improves. economy The mul¬ of papers required commercial. purposes general should papers. mass the At national the same time, accelerated activity in residen¬ tial and commercial building is ex¬ pected for and R. Faegre the to stimulate many acoustical greater demand structural, decorative insulation board products marketed by the company's InmMte Division. In addition, the steppcd-up pace of public utility installations to serve expanding population centers, and the reactivation of railroad maintenance schedules should benefit pole, post, ' The outlook for ' : . by Hercules is favorable. anticipated are Increases that in iron ore, are well above bituminous coal, steel, household appliances, plastics, and passenger production. protective Favorable increases coating, rubber industries. cement, are expected furniture, car also in the and "synthetic In summary, These product a plan from which will be no realized. factors, plus ALFRED M. GHORMLEY President, Carnation Company commenting ness, on the 1959 outlook for the food busi¬ it first may be helpful to briefly outline Carnation's diversified operations. The company now includes nine operating divisions, their principal products being Evap¬ orated Milk, Instant Non-Fat Dry Milk, Malted Foods, Stock Fresh Milk Milk, Dog and Cat and Poultry Feeds, and Ice Cream, Frozen Foods, and Cereals. Foreign markets throughout the world are served United a controlled affiliate. In the and Canada, cans are States manufactured in 10 plants, both for and for sale. It is evident that, as a factor in the industry, Carnation's destiny is closely bound up with both the do¬ food mestic and p the world economy. For the most 1959 is expected to be of industrial chemicals a or return the increasing acceptance of the family and business financial counselor, lead me to believe that 1959 will be another "good year" for the life insurance business. - a year of signifi¬ improvement in general business, and production high level by man life insurance agent as a professional in cant the average be people. use average will „ through virtually all of the industries served it Offsetting these negatives, however, are fears based national and international economic and political unrest that drive people instinctively to the kind of self-provided, personally controlled, financial security provided only through life insurance. Also, the life companies have wisely geared their policies and mer¬ chandising techniques* to the varying needs and pur¬ chasing power of all economic levels, thus making life insurance more attractive and easier to buy for more In 1959 to , to believe, for 1959 on first ipated during the last nine months of the year. its product classifications during 1959. Earlier and larger local and national advertising pro¬ grams now planned for 1959 should result will in Many elements in; the political and economic ' p an or am a, including labor's approach to wage rates and government's approach to the na¬ tional budget, are geared to immedi¬ ate needs and add fuel to the already roaring fires of inflation at a time when all of us should be stamping out this potentially dangerous blaze. These factors, coupled with the still W. Rankin Furey prevalent misconception that with life insurance you must die to win, continue to inhibit the distribution of the product. quarter of 1959, revival in capital expenditures is antic¬ several of Consumer expenditures during 1959, there¬ . ROBERT The Minnesota income is at record levels and ■ President, Minnesota and Ontario Paper Company favorable sonal still rising. — I A. E. Forster . reason that he should invest current income year, ' President, Ilercules Powder Company pehefratibn ffveight; markets As business conditions irtipruved iti the no that example," immediate ^ FUREY President, Berkshire Life Insurance Company will be subjected short^-the some¬ already too high. Unfortunately there is no probability place, however, as far into the future we can see, conditions being such as they are. There bound to be a day of reckoning. " not to strikes and will be re¬ tarded thereby. Inflation will be carefully watched by the government, and curbs will be placed on the economy —if it should appear necessary. Savings will increase ?; about 5;t4%.v Profits will be greater for the businessman S and the stockbolder. Wages and salaries will be higher. prop handouts at that this will take , The cost at just about the present rate. employment. Wages and salaries more more else's expense. There is only one answer and that is decreased spending and not increased taxation, which one remain be Business expand sharply the new, large jet and jet- aircraft go into service, and as;/ four^engin^ piston.' a'fbcr a f t with will will will increase/ beginning. Airline cargo has been the this-capacity should as living There chief limiting control on the volume and rate of growth of air freight, and in 1959 spending Prices of goods will not be greatly changed. increase in cargo-lift capacity that more highways will be pushed. of the individual carriers. some be be going from are "calling the shots" in Washington. They are listening to the unwise clamor of the multitudes, organ¬ the Federal and state governments and the sub-divisions of the latter; also business will spend more. Federal will may men DeCoursey Falea should be good and better than 1958. two figuring that inflation so-called "creeping" stage to a "walking" stage. It is my belief that the spending by the Federal Gov¬ ernment is out of control. Politicians rather than states¬ An increase of 20 to 25% in domestic and international air freight is the minimum that can be expected in 1959. caused many investors to rush into common This fear undoubtedly stems from the fact that the public is by $8 billion. Elec¬ output should be 8% last year. Retail trade power has stocks. about should increase EMERY Hovey T. Freeman Government in spending a great deal more than it takes in, 1,000,000. Mortgage money may be slightly higher. Net inventories President, Emery Air Freight Corporation or prices has more than made up for the drastic (due to rising interest rates) in the market Municipal bonds. Fear on the part of the public that bond prices may go still lower as the result of unsound policies on the part of the Federal in home building 1959 will be a good year two The advance in stock .112,000,000 tons from 87,000,000; and weight, we will be surprised, and pleasantly so, ati the strength and intelligence of the. American people as a whole. ■ /. ; > : C. will earnings shrinkage our no JOHN there anticipating value of Government and voice public opinion actively do so, instead of often hiding heads in the sand under the delusion that carries steel has three years from now. °yer. 1958. - In .autos, the unit, total will.be 5,500,000 from 4,200,000;. in position do influence a . regards finances, the stock mar¬ been very good to us but appears to be "top heavy," appar¬ :wiU be a definite increase in output banker, I think it is my personal.responsibility^ to m can to help my customers and friends, under- a do what I ' : As ket . - It my feeling that industry over¬ built in the past decade and that the slow-down in new construction will continue for grant the .proposition York'' ing is that during the recent recession. is - will surplus that a We . Factory Mutual Companies, for whom I speak, in prior years due to industry hav¬ ing cut back on its plans for expan¬ well be a year in which U. S -—•« have been years of heavy losses for in the business, but during 1958 losses as Present indica- in general. our create area everyone the returned to the normal expectancy. The growth in new business in 1958 has not been as large This is also true of the Upper Midwest manu- f our cienfly to not only put about for products industries represented by facturing and farming : FREEMAN T. The last few years ■; and 37 President, Manufacturers Mutual Fire Insurance Co. low-point has been evident in the paper, building Mando. public private debts will have to be paid-of-repudiated., and HOVEY preservative and Steady recovery from the second quarter 1958 reces¬ - heights of Government, State, Municipal, corporate and in 1959, we are going to have to face the fact that lumber industrial Division.-1 us astronomical also to and cross-tie, treating volume for Mando's National Pole and Treating . ever-increasing wages has ^brought unprecedented good piling, the excess of cover r»*'■ (433) should exceed the comfortable margin. 1957 all-time an part, business is effectorderly emergence from the which should recent recession vide Alfred M. Ghormley sound basis for sustained re¬ a covery. pro¬ As for the food industry, it has demonstrated on page 38 Continued ■ The Commercial and Financial Chronicle (434) 38 Continued from page 1959 37 notable resilience and vitality, having been among five non-durable industries which, in October, exceeded their 1956-57 production peaks. Based upon current perform¬ ance of the industry and that of our look forward to factors own business, good year in 1959. There a lead which we several are to this conclusion. us Population growth, according to the most recent statis¬ tics, is continuing at an even higher rate than was indi¬ cated by Earlier estimates. The trend of spendable income indicates that in 1959 the great majority of American families will be able not only to enjoy adequate food requirements quality actually but continue to upgrading the 20 sumed in this the entire food ago years volume country amounted to $16 billion. it is estimated to reach 75% would con¬ In 1958, the almost unbelievable level of do not ;On the "built-in" convenience refinements and the consumer has demonstrated price. This will for willingness to a which the pay not only greater consumer benefit mean and enjoyment but also wider markets and opportunities for distributors, manufacturers and producers of raw material. Nonetheless, we are keenly aware that Carnation or any other company in the food industry cannot hope to simply "inherit" a good year in 1959 by virtue of these apparent favorable factors. Operating costs will continue to increase in 1959. Some of these will have to be passed while others will be offset by greater efficiency and productivity, or just be absorbed. This will intensify the already major problem of maintaining increasing profit along with expanding sales. This problem will be further the by competitive more will prevail in undoubtedly situation which 1959. All in all, however, it is our belief that 1959 will be a good year lor the food industry providing product qual¬ ity and innovation, together with efficient operation and sound marketing practice, are vigorously maintained. Our economy technology to has evolved from the war emphasis on postwar emphasis on marketing. Todaywe face the challenge of a recovery situation which demands, a dynamic combination of creative marketing and creative product development. Our "Mr. business, and Mrs. have we a in business, ultimately is "ruled" by as any Consumer." 1959 will be kind The determined of business year by how well we anticipate, influence, and fulfill the needs of America's consumers. President, the new Brothers, Inc. general recovery which started during the early months of summer is lifting consumer incomes to record levels. Employment will probably reach peaks new riod of moderate downtown thing on branch during their potential increases We a in pe¬ which full markets, have still share Gulf States Land not of will expect increase, and a company serve the public by The product. We process of manufacture its product in diversified forms, such as: ingots, billets, hut rolled bars, plates, sheets, forgings, cold drawn shapes, drill rod, cold formed shapes, tubing, etc. Such results in wide usage of our steels sales usually coincid¬ our sale P. Gill of these products for 1959 likely to be greater than others. Our general business has been in¬ creasing slowly but definitely since months and it appears that this increase will continue through 1.959. Since the materials of our manu¬ facture must be further fabricated by the the summer The in purchaser, our industry there several are needed usually and for compete technological advances. support extensive re¬ can therefore are frequently better There are business. government effectiveness large America's of defense now of the creative efforts of the measure depends men in the electronics industry. business increased spending, working hand ALBERT Chairman enter '■'v'-i:// 1959 as in for the past 1958 is the crops, be view with . first in the build¬ are we with cooperation the These combined monious efforts smaller closest kind of with participation and Federal, city and state govern¬ ments. for are but which in and * har¬ pilot projects coordinated of area new a endeavors we will Greenfield see private enterprises join with governmental agencies in far-reaching undertakings in industrial growth, trans¬ portation, commercial and housing construction, expan¬ in education, in developing power resources and, indeed, in planning and financing of the modernization, sion some rehabilitation This is a and renewal and new of our cities. enlightened approach to problems; still, it is only the application of the proper function of W. government in the complex of problems which the city GODSEY, JR. rapidly growing segment of of supply the advanced military forces during defense/ The electronic our national economy1, equipment requirements of period of major evolution of expenditures has ^ nuclear age , presents. • experienced a threat of a recession of sizable proportions out of which we are presently emerging—largely because of private business leadership in our efforts to meet the demands placed upon us by our position of leadership throughout the world, coupled with an ever-increasing need for eco¬ nomic expansion to satisfy our domestic needs. Our present annual rate of growth of 3.7% of our Gross National Product is substantial; yet, it is not enough if compared with the comparable growth of a volume the During industry; most of the increase to defense • privately-developed nuclear, a launched President, Electronic Communications, Inc. national with the our The cost-price squeeze will farm families to seek to augment their in¬ through jobs in industry. also dedication plant as recently announced Philadelphia Electric ,Com:'panv in association with 50 other / private utility organizations. Both of these enterprises are being by many We the is power farmer, whose should Company Stores The other is in the signifi¬ that ing of Contributing to this will be production, rising costs and year. first cance only segment of the population which likely will well off in City economists are beginning to call the new Age of economic development in this country, activity. by gains in income from all sources—wages, salaries, investments. Higher personal income, an increasing population and expanding industry will help the home construction in¬ dustry to maintain the gains it made in 1958. Our own. company's operations in this field, for example, are improving with a pickup in industrial development along as GREENFIELD what The than offset more M. Board, which we are moving forward in the broad complex of urban renewal living will show a slight uptrend because stronger inflationary factors, but the increase in living be the projects in Philadelphia, announced during the past year, are symbols of the growth before us as we. spending by consumers and more schools, hospitals, sewerage and economic condition. of Two in .. the past year, we ' from $560 million in grown 1950 to ' $4 billion in, 1958. over The chang¬ ing composition of major military procurements, brought about by the impact of technological progress, is easily fense and bombers new fight¬ ground these controls techniques to are devices and utilize each day. or on As electronics a their electronic an a are factor of fundamental this, efficient we must That importance: development of and concentrate positive on methods devising more rapid, for delivery of such several other countries as well. This City and beyond. our this eyes is is the a practical reality, taking shape before for renewed demands for regional reason cooperation among local units of government and for markedly increased State and Federal participation in atomic and hydrogen bombs appear to have reached a peak of almost unbelievable destructive power. In view of of national policy in the year ahead. It has already been recognized that the Philadelphia marketing area of 10 counties of Eastern Pennsylvania and South Jersey will expand within the next few years to a regional area ranging from Trenton, New •- Jersey to Wilmington, Delaware. Even this is but an intermediate step in the prospect with two decades of a megalopolis complex which will draw into a single orbit an urban and indus¬ trial range running from Norfolk, Virginia to New York capable of supersonic speeds and with the em¬ phasis on guided missiles and nuclear weapons, and expansion must be in urban activities, for industry is essentially an urban endeavor. It is for this reason that urban renewal and the development of regional concepts in city development must receive top priority as a followed in successive 'DeDepartment budgets. In the 1959 aircraft program all ers Russia .increasing extent F. W. Godsey, Jr. result,< expenditures rising substantially. Entirely new and vastly mote effective radar and elec¬ tronic communication equipments are required for bal¬ is listic missile detection, tracking, and control systems. These rapid changes in military weaponry are based ing with the general manufacturing index; however, some of our steels, such as high speed steel, are subject to inventory adjustments and the to Golden in make, somewhere in their production activities, drainage facilities, roads and streets and other public facilities, will raise the level of employment and pro¬ ductivity and result in a healthy but not spectacular' our manufacturer, regardless of he makes, must use something we or our competitors manufacture. James with for 1959 is the electronics product to government outlays for is Every the increased hand helping to fight Our company produces specialty steels, which include tool steels and hundreds of compositions for special ap¬ plications. We do not manufacture a finished or direct electronic The recent establishment use. electronics corporations industries will be followed by establishment larger number of processing industries which will convert the new basic products into consumer goods. F. Vanadium-Alloys Steel Company consumer by year Gimbel President and Chairman of the Board, is to smaller companies that specialize in research and development, however, and do an outstanding job. No what level its operation, the growth of every company in defense electronics is finally determined by the professional standing and skill of its research and development staffs. the situation. GILL defense basic A JAMES P. n matter apprehension, prospective developments in the labor field, which could be a de¬ pressing, or at least an unsettling factor.injected into A. certa a cause Bruce componentj tension many declining Federal payments. in¬ the able of minerals, forest, agriculture and water. This growth, after a slowdown in 1958, is expected to intensify in 1959 and subsequent years. This continuing expansion sales tends to capitalize on it by doing everything within our power to keep prices down and to inflation. & sources of and remain Larger the end of this year at the rate of compared to the current $62 billion. Louisiana, industrial growth is principally in basic industry which is being attracted by extensive local re¬ in systems international the market for advanced years, will search income, despite expected good believe we be a With develop, bring new smaller prices for increased period of intense our spending for In .< that 195,9 will be competition that will $70 billion come belief our being revived and the of electronic the final end product. At each level competent research and development efforts are required to originate and 1958 cial and residential purposes, is watching with great in¬ terest the spending plans of business which economists than the on only two or three years old, probably show increases in the neighborhood of 10%. spite in In Industries, Inc., which is engaged developing thousands of acres for industrial commer¬ in The average In are higher level a which in the levels of production leading toward an end product for the ultimate customer, the government. They range from individual components to integrated weapons systems, plant and equipment. not be will volumes curtailed or see plans for accurate, effective most reliable electronic this situation the demand for ad¬ and Research Projects Agency further em¬ phasizes the major participation of the electronics indus¬ try in the massive outer space research program. , their of being will year Expansion :/; develop the most both airborne and surface the New Orleans-Baton Rouge stretch of the Mississippi River. our department stores some¬ the order of 3%. Our stores captured 1959. business look for economy. H bombs. Superior elec¬ or of the Advanced rate sidetracked were costs will The in the retail national upon. fare, missiles, aircraft, and communications and radar for The cost of GIMBEL Gimbel slow, continued improve¬ probably be during 1959 as the fear of unem¬ ployment is dissipated. This consumer willingness to spend during the past year, despite the recession talk which he heard from all sides, is imbuing business with a greater confidence in increased an of A. GODCHAUX business quarter by quarter leading up to an even belter year in 1960. Consumer spending, which was checked remarkably little during the recession year of 1958, will at relied be strong. Companies qualified to and produce the required electronics have outstanding opportunities for service to the nation. The principal areas in which the Department of De¬ fense requires electronic advances are for underseas war¬ ment in /■ BRUCE military established. devices President, Gulf States Land & Industries, Inc. a to race weaponry continue " see will lives here too. save counterraeasures. vanced well create, 195,9 should payload prevention of border harassment international offensive general steel strike take place in the com¬ ing summer, it would greatly upset production in most of the industries that we serve. ;'■■■ on aggravated can an ing in the a The year the basis, research programs of the United States and of its principal antagonist are compet¬ most satisfactory and sufficient to substantial profits for this company. How¬ LEON the as necessarily inchoate A tronics of capacity, $41 billion, even as adjusted to constant dollars. This represents an increase of 156% while the population was rising only 35%. Thus, during this period, the dollar food consumption per capita will have increased 89%, due in a large measure to consumer upgrading in quality. The food industry, including our own company, will continue to introduce new and improved products in 1959. These products will provide to an increasing degree devices which waif are, in not'utilizing either iission weapons Police actions and consider should ever, fusion or , we conventional more industry, operating in mid-December at is ample proof of this state¬ ment We do not expect our sales in 1959 to equal those of either 1956 or 1957, but we do expect a substantial increase over 1958 in the neighborhood of 15-20% which rate of Thursday, January 22, 1959 . recognize the probability of limited - cation. The steel a . weapons, if need should arise, and for preventing their possible delivery by others. To reach this objective re¬ quires major advances in electronics. We must also that all types of manufacturing and business were back to the lush days of the summer of 1957. Certainly, this is not true with general metal manufacturing and fabri¬ result in very unit value of their food purchases. or than Less business will depend upon general construction (including roads, factories, homes, etc.), the sale of auto¬ mobiles, trucks, airplanes, household equipment, machin¬ ery and an almost unlimited number of other products. Some general business indexes would have one believe . the planning, the financing, the birth of our revitalization, and re¬ cities. ' - The renewed requests for increased attention at the Volume 189 Federal level 5814 Number for the . problems of is not cities our However, present indications for 1960 a sales question of pushing local burdens onto larger provinces expansion of are for creasing demand for our product. the problems them- 1 It is, rather, that government. selves the both transcend economic territory and facilities to greater meet in¬ political jurisdiction of cities and states, and must , seekthe solution at the proper level. Decisions of this kind not and cannot be political ones, since they are born of economic realities. The call on the part of cities and * B. HALL \ participation is but . national government recognize what is already happen- * ing in the economy of our nation and that they apply " sound political solutions to the problems created by the ; economic growth already in progress. \ The normal growth of our metropolitan areas — en-' gendered by the necessary expansion of our great industrial complex to meet the demands of our dynamicnational economy — will speed prosperity throughout* every phase of our local business activities. ' To meet '4 that challenge in the best interests of all our'citizens, it is necessary simply to match the most diligent kind1 of application to each job with the broad gauge planning* f ' ; v* - If we measure to this great challenge, up . 1959. of its we :v^5; v.:- •! is reaction. think I it We accounting of an ha all us v e our country. such upon a Never have tremendous inflation casually and so ually. seems It „ have never borrowed . much in , -a * protected • fortunate from us ing the of t . / ; / to seems and the building of us : with To greater extent a than brands our company, as and will 4 number of age in our From of : population. Falstaff's optimistic presaged beer-drinking outlook by r/■ of hard-hitting marketing and tion which program consistently reap dustry's sales in ritory. / a industry, of - an average about 16% Joseph Griesedieck in to marketing ter¬ penetration of H. ' of the total beer business marketing area. Al¬ though this market territory contains in the nation's on the fence. meet the increased demand will be foolish not to immediately, despite any prior plans to the con¬ Smart managements will anticipate machine tool their minds quickly. intensify the familiar chain re¬ action thorughout the economy that normally results from higher levels of investment in capital goods. .With the inevitable resumption of the creeping in¬ economy and make up will speed and in costs, furthermore, capital investment in better plants, machine tools and tooling details will be a com-mon-sense means of cost cutting for many companies.. crease Our sales estimates for the next two years show about 5% gain each year in existing markets. SPS, a leader in the precision fastener field and vol¬ producer of steel shop equipment and office furni¬ ture, has purchased more than 1% of the output of the U. S. machine tool industry for the past two years, and . The than brewing others economy. last year industry is downward somewhat - Although 1960 vulnerable the earnings total for despite higher wage and year this material modernization. reflected year costs. and in Some price-cost squeeze is expected price increases effected late last year in St. Louis .Shipments from our most recently acquired oldest and least brewery, With the closing efficient unit, Plant One, com¬ bined production capacity of our two St. Louis plants now reaches a new high of 1,500,000 barrels annually. This year our plans call for further consolidation of our our recent in the gains, with no new major market expansion picture. the spring,./ of relief from the Plant 10 in St. Louis, began last June. expects to continue its consistent expenditures on plant The company has invested $30,000,000 in / last and fringe areas. of ume nation's detrimental effects of work stoppages in the measure from in . our anticipate increased earnings both we less fluctuations For thht reason, total beer consumption for. should show little, if any, effect of the 1958 recession. some to " squeeze is Haney _ inadequate correction of the maladjustments during 1955-56. Overcapacity and high ratio oi inventories to unfilled orders continue. There is no rest on the sustained recovery in general The general background of sentiment is not strong say: A moderately higher level in 1959 Others say: Higher in 1959; but look out for a crash in 1960 or 1961. (Both groups look forward to a business heaven in the remote thereafter, 1965-75) past five years. ' During the rapidly receding recession, customers be¬ used came better to service prompter at deliveries, higher quality and price—ingredients that have, extra no universally applied to rebounds of the past. These elements will be retained, though, in the new and better not business game 1959, of at least by those shrewd ones who will make maximum use of the Firms must its control. take a new There has been look a potentials. . at their inventory and virtual clean-out of inven¬ most fields, but it's just not possible to take mounting customer requirements from empty shelves.Those who continue to maintain them will tory in care now. of (7) The emphasis of a possible steel strike, while having some short-term "bullish" effects, adds to uncer¬ tainty. The strike is less likely than it would have been in years past, because of (a) narrow profit margins, (b) foreign competition, (c) big capacity, (d) relatively high inventory, (e) tight credit, (f) absence of business boom, (g) clouded auto prospects, and (h) smart laboi leadership which may well decide to postpone demands under these unfavorable conditions. (8) Credit will be tight, and this will put a crimp in speculative residential building. (9) Short-term effects of external convertibility of European currencies in weakening' the competitive posi¬ tion of U.S. industries will offset hopes of long-term benefits from reduced inflationary tendencies. Result: Business should tend to sag in 1959. Cotton on business or have to pay in profits for textile outlook Favorable developments are: Some liquidation of high- plant, spindles in place reduced, inventory reduced, some recognition of overproduction (shown by partial curtailment). A November spurt in orders makes a fairly active first-quarter probable, and manufacturers' mar¬ cost improvement. gins show some The favorable developments are limited by offsetting strength depends on curtailment conditions: The show of by a part of the manufacturers (not a "position of strength"). The gain in unfilled orders represents orders lower prices tfcan now quoted. Stocks of goods are still too high, being only a little under February 1956 or the peaks of 1951 and 1952. at Unfavorable ability factors: Wide of lower raw cotton acceptance of the prob¬ and ample "free" supply; domestic consumption (since Febru¬ 5.04 yards per capita) still exceeded by production; high ratio of inventories to unfilled orders (53%); demand for finished goods show¬ ing little tendency to expand. The cotton textile situation somewhat resembles mid1949 or mid-1952. Some basis for a cyclical recovery has been prepared; but, as in general industry, attempts to prevent thorough readjustment, by resorting to curtail¬ ment and price maintenance) are causing uncertainty as foreign competition; 1956 ary averaging only , to timing. Result: inventories and forward / . . Little buying, which ■ makes i , large productive capacity unduly burdensome. gradual recovery is to be But, after another reaction, expected. . either lose out Some - picking up and new orders coming in, companies that need new equipment order it early last year, Falstaff registered new records in 1958, both in dollar sales and barrelage. Net sales topped $100,000,000 with about 4,500,000 barrels being sold. a remain T. Hallowell, Jr. This decline of prospect With business to . a imminent .' sales ; Despite feel that all segments the by 1 most economic authorities, should tip the balance on many capital equipment orders, particularly for L machine tools, that might otherwise only 42% of the total United States population, and but"' trary. 33% of the total national beer consumption, Falstaff is needs the third largest brewing firm in the nation in terms of sales. we the The 25-state our 1959 fabulous '60s, generally expected Our policy of depth sales has given us for in recent boom years. - our us expenditures upswing by mid-1959. The rebound, though, is introduc¬ ing a different kind of game, as many industrialists have already dis¬ covered, with ingredients not present / promo¬ enables Co. metalworking industry most certainly will be participating in the share of the iii-* our Steel In contrast to the generally good, but somewhat uneven, recovery throughout standpoint, this is principally continuation a capital anticipate greater particular. ,. people Pressed generally predicted—and thus better business for the overall economy and the metalworking industry in we expect tnere will substantial increase in the a H. profits stock market readjustment is warranted. / ' (5) The three foregoing points clean, clear-cut base for business or in textiles. HALLOWELL, JR. Standard that is L. Prof. a a severe (6) We Prospects for our well as the industry—both in 1959 and the longer range — appear bright. One be (3) Fear of widespread. (4) Fear of built up than - continually rising. soon fight to maintain their Kroger puts the choice up to the continue to stock the brands they THOMAS H. GRIESEDIECK reason battle for the the before, must plain some- Although the brewing industry's sales figures have re-. fairly static for the past few years, sales of Fal- * been competition of and indicate they want by their purchases. mamed have convenience improved products. Cost conscious shoppers may give an edge to less ex¬ pensive or private label items in some areas. However, acceptance of national brands reinforced by extensive customers President, Falstaff Brewing Corporation staff the pressure new or superior our even established President, • no-muss-no-fuss what. JOSEPH by advertising is strong. - payment of debts, a will protect ourselves we dishes /;. popularity against William L. Gregory Then if reserves. joined Only of output. / intelligence and excellent planning and good luck should fail . ~t.v retrenchment, some been off. ending strikes in automobile, copper, and related in¬ dustries, obscures this fact. (2) Much uncertainty exists, (a) Price trends are affected by foreign are attract¬ dollars, particularly now rounded effect of customer's dollar will be waged along retail store shelves that this might be the time for good me reasonable a has 1957-58 where un- sober American businessmen and other citizens to deter on .. recession of (1) The considerable rebound from the delayed food important facts bearing general, and cotton textiles and reduced exports, substitutes, over-capac¬ ity, large unliquidated inventories, and political policies, (b) Costs are subject to labor demands, tight money threats, and limited volume serving should not depend upon them to carry on this It the outlook for business iii particular, are: full flavor. impossible job forever. mine - January 1, 1959, the most, On on in and casserole dishes which come in plastic bags, to be. heated "in. the sack" and then transferred to think / / consumer ; HANEY Consultant to Chicopee Mills, Inc.. Association of Purchasing Agents Economic vegetables things that could have from this inflation but I we more LEWIS H. and National of frozen foods. area gains ' < // Complete frozen dinners have resulted . DR. * shelves, the ready-to-serve foods and more i company's natural B. Hall as in the the/average • / some Joseph growing On store so people individthat there to grow in the healthier growth pattern, which saw the firm rack up sales of 20% or more in each of 1955, 1956 and 1957. their product manufacturers. Federal Reserve Board has very ably v streamline Corporate performances ahead. anticipate a resumption of the We dishes rather than base products are among the develop¬ ments under way or planned for the near future by food .. : manufacturers- operations and to develop more handling methods. Proces¬ anticipate more packaging at to years performer should- be expected environment unfolding. convenience source and transport and delivery of such flour, shortening, and sugar in bulk in speciallydesigned rail cars rather than in boxes, cans, or bags as time and effort saving features. Automatic manufactur¬ ing methods which speed production and reduce Costly handling, .and new facilities for producing complete American family. / It is unquestionably true that the / of food better during 1958 could well be an enlightening indicator of future form. Certainly the better-than-average current the kitchen. led much the processors the our me in : - past provided virtually all managements with opportunity to take stock and lay a foundation for an convenience foods more popularity has items economic money to situation budget The sors is quite a bit of danger in this tight • and will depreciation) (net after taxes plus all-time high. The year same efficient looked* we an time save through the longest and most severe ..period of inflation in the history of - earnings be at —prepared, ready-to-heat dishes that ,. . Cash own * position. unquestionably gone our continuing search a and serious of field, anticipates record sales for 1958 ($65,000,000 against $61,740,000 the preceding year) with only slightly reduced net earnings, (after depreciation and taxes). efficient operating methods, more items threat behooves • .to take the advance, during the past year. SPS, an accepted leader in research and development in its time, there growing demand by homemakers a for truly Golden Age. escaped anticipate more ing business. At the WILLIAM L. GREGORY have to expanding population alone, the food good in continue * Companies with needed new products and efficient new plants generally managed to hold their own, if not even necessitated by the rising cost of do¬ The outlook for 1959 is at this moment generally good. It seems to me that we have led ourselves through a very difficult time during the last 12 months but we: seem We for President, Easton-Taylor Trust Co., St. Louis, Mo. ; should Moreover, reflected in increased food sales. af the' are of improvement ' of business conditions generally will be < threshold basis business has made America great. and individual initiative which Kroger sales during the year. On the - 1958 pointed up the value of continuing re¬ search and the deficit of obsolete plant and equipment. The year an optimistic but challenging picture for industry in 1959 and anticipates a 7% to 8% in¬ in crease will just be reduction savings. another way to effect cost / We envision the food request that our; a increasingly high cost of clerical work in doing the Business, a sound investment in inventory President, The Kroger Co. are states for Federal beyond considerations of customer service And looking to JOSEPH they come having to "nickel and dime" new orders, as in. , the ' and resources of 39 (435) The Commercial and Financial Chronicle . . ' Continued on page 40 40 (436) The Commercial and Financial Chronicle Continued jrom l. a. of during 1958 boosted the winter margin of reserve plant capability to approximately 27%—a new postwar record. optimistic opinion trend of consumers, manage¬ ment leaders, business and financial groups as indicated in authoritative surveys and voiced at conventions has been considered in determining the outlook for the ex¬ press traffic potential and revenues in 1959. ' Opinion indicate most they were better off in 1958 than in 1957, are confident there are good times ahead, and expect to improve their finan¬ cial condition in that 1959. of additional and consumer * J 1959 should gain of about 5% a 1957. over Revenues closely parallel the 8% annual rate of' to total of $9.4 a 7"V;77'7;7: /;-7777777/77:'-"' 77-77; electric ;7' revenues. Privately-owned .electric utilities, earned only a 5.8% return on total A. L. Hammell facilities. financial of Earnings available to common stockholders of the pri¬ vately-owned group increased from $1.25 billion to $1.33 billion or about 6% during 1958. Such rate of gain was below past annual earnings growth of about 8y2%. For the year 1959, earnings should exceed $1.4 billion for a gain approximately matching the expected 8% gain in higher sales volumes. A great many are moving ahead with plans for plant extensions and the construc¬ Banking watts. billion. commence, ousiness leaders are al¬ most unanimous in preparing for greater production schedules and tion kilowatts growth experienced in recent years They plan to Supporting this attitude of million ipated December, 1959 peak load of 130.5 million kilo¬ $8.7 billion for ,/ j 77 ,7.7- . 13 generating capability is expected to be added during 1959. The total industry's 163 million kilowatts at 1959 year-end should provide a margin of approximately 25% for the antic¬ in increase their purchases of all types of goods and services during the year. Another Electric revenues of the privately-owned Class A and B electric utilities during the year 1958 were almost surveys consider consumers i. foresee a new boom toward the end of 1959 continuing into 1960 and do not groups composite, capitalization in as a 1958, or approximately the same as 1957. Faced with the current high?money cost plateau and no.Jet-up in. increased operating and construction costs, substantially higher percent return is vital if electric utilities are In view of all these favorable factors it is anticipated that there will be an increased volume of traffic mov¬ expected to compete successfully with other industries in new financing. The gas utility sales growth during 1958 fell below recent past rates of growth. Total therm sales amounted ing by all of the of recession conditions. recurrence a common carriers of the nation. Industrial, business and financial groups have hailed constructive effects of the Smathers investigation the and report the on situation of the nation's railroads. They have expressed the view that the Transportation Act of 1958 will help materially in correcting some of the conditions which have hampered the railroads in the past. The railroad industry looks for additional relief from the new Congress to correct other unnecessary gov¬ The year ernmental and inequities which continue to and diversification position share of of The rapidly growing Railway Express World Thruway Surface Shipping Service, now linking all points in the U. S. and shippers and receivers of traffic in 38 free countries, has been supplemented by a worldwide air service. Effective Sep. 1, 1958 the express agency was approved as an Air Cargo Sales Agent for member airlines of the International Air Transport Association cargo (IATA) connecting United States points airport cities of 106 other countries. the the directly with keeping with the steady growth in the value, num¬ offered, Railway Ex¬ has streamlined, modernized and augmented its terminals, materials handling equipment, automotive ber and extent of express services rail refrigerator cars. Additionally, the com¬ management, operating and accounting proce¬ vastly improved. They are as modern as the radio, electronic and technical advances industry can provide. These heavy investments of recent years have helped us prepare for the continuing demands for pany's dures have been during 1959. • to net income the As approach this key period of the 1960's, Flintkote 7 we new expansion and diversifica/ possibilities in a never-ending effort to improve our position as a publicly-owned corporation, our prod- v. ucts for. the trade and the consumer, and our profit-.?/ tion and gas business utility industry weathered the recession of late 1957 and early 1958 and showed continued good progress that has character¬ ized the industry during the post-World War II period. The economic downturn, held the however, industry below its average annual rate of growth experienced in previous years. The 1959 general is boom business is year to over not outlook exhibit for overall 1958, although a to in 1959 should total $1.7 billion, as compared billion in 1958. To finance the proposed con¬ $1.8 struction during 1959, electric utilities expect to offer.' in excess of $2.0 billion of new securities and gas utilitiesanticipate marketing about $1.2 billion new offerings. and industrial customers. Residential sales, to as lead growth. in past years, are expected other classes in percentage fronting The projected future almost the progress of such a^honties. Whether of Unfavorable factors con¬ nvtr energy some 8%, from kilowatt-hours kilowatt-hours sales - is for 1959. entire industry's December, 1958 to the 1958 total approximately 542 bil¬ The anticipated gain in below the average gain only slightly post-World War experienced in the The was i "■.• 5. ■ White Eagle II period. non-coincident approximately Oil Company r . , a competent business forecast now must evaluate political factors. This judgment applies particularly to the oil busi- these days. Economic factors affecting the oil 7 1959 can be relatively easily assessed right now. With fairly little variation (i.e. a few percentage v points) most current forecasts indi¬ that .domestic cate will demand increase oil 7 in ,f expecting r consumption abroad to increase,; probably IV2 to 2 times , for slightly We also feel safe in 1959. oil within the U. S. /tion rapidly as.-?/ as The economic ques-., concerning not really does the supply of oils have a short-term significance: ample supply is avail-.; able for many years on a world-wide?: v Vv.- H. in products ? Helmerich basis in the absence of selective po¬ litical restraints. So the effects of political decisions are of, paramount now importance to the oil business. In oil picture the coming year could be the international strongly affected by any change in the status of the cold by changes in the attitudes of oil producing coun¬ private capital's participation. In the U. S. political action (or the threat of it) by any. of war or tries towards foreign peak load in 118 million kilowatts, crude oil sales/'^-F . will demand : In for the |7 expect be ; Chairman of . 7* • v to as no continued in goods. Islands as as • are no in • growth v Carl Hanson £. , The been an' business, important which factor has since World War II, should have a record year in 1959. Jet planes will begin > ; more fore.. The tance from r' : ; regular runs this year and will carry tourists to the Islands more quickly than ever • be¬ •_-••• construction business has been of and the should continue mainland United so, through States have great 1959. , impor¬ Investors shown interest in the Islands also and the new as illustrated by the money invested businesses started in the past few years. With a continuation of investor confidence;' Hawaii should experience a year of growth in 1959. the knew we 1959; and of 1958." over store for If in industries,7 the t coming tourist - not j. . quite j. 7 agree businesses of Prop¬ approximately 7 how rates are going to act during to what extent foreign affairs money events are going to stimulate or /modify government spending; how popular 1959 model automobiles are going to become; whether a high level of tained pineapple. If there should be improved do erty and Casualty insurances. ', strikes to affect the sugar and pineapple year and economists tempting to foretell what 1959 holds the .chief of income have been the mil¬ sugar President, • ' itary,. < they believe lies ahead for the American generally for the year 1959, a lay oracle such I should be forgiven lor keeping all escape hatches •7\> 7-7'. in good working order when at¬ years sources , 7> : what the population and in past Board and the expert ;/ also both diversification In .7 ; f7/ American Fore Insurance Group ., we industry. : - economy lessening consumer Hawaiian \ j: v. herd nation's population, to¬ gether with a general increase in the standard of living, indicate that there ' V " The continued growth of the up a nominal 1%% kilowatt-hour sales to in¬ ™";Sour ,sales billion hanson are promising. Most bank¬ will remain at its present up in tempo over 1958. yAS 3% decline A «f5eriy'?. sales' were in of 502 equally ■Inasmuch Business conditions for 1959 in the dustrial customers were off-set by a gain of 8V2% to residential customers and by a gain of 6% to commercial customers. The higher general business level expected throughout 1959 should be reflected in increased total lion also agree that our economy level or possibly even pick kilowatt-hour sales in 1958 by privately-owned electric utilities, which represent 90% of i 1957. e. ers Class A and B over ■{:; the times that •• President, Bishop National Bank of Hawaii tion-mark. Total a carl the last November's change the utility industry Any impediment to vital part of our private enter¬ of . many of the states will affect un¬ favorably sentiment for the much needed improvement in. the rate of return earned by utilities is still a ques¬ i 3 Forecasting business conditions used to mean princi¬ pally the evaluation of economic factors. It is a sign of industry. prise system should be of major concern to every seg¬ ment of the nation. 7-7 V7:77"..: : sitate many utilities to seek rate increases from regula- political control problems facing the electric growth other any those The ■ President , utility industry are affecting earnings (1) high m?nel fates (2) increased operating J?.n in tlle va!ue of the construction resulting pressure on«earnings will neces¬ nar. fi\ :*•••• helmerich utility industry is whether it will be able to the three branches of the Federal Government has been successfully, as in the past, the expected con¬ tremendously influential (i.^e. the Phillips Case, the Natu-7 struction programs over." the ral Gas Act and its veto, the voluntary-mandatory oil coming years. Potential hazards in future utility financing as compared to other import program). To attempt to forecast within this po¬ -corporate financing include: (1) investor markets satu¬ litical arena would be foolhardy. Suffice it to be said rated with the more frequently offered utility securities,, -that it is our hope that,the rate of growth of federal especially debt issues;>(2) limitations as to flexibility controls at home will slacken, and, in such an atmos¬ of utility financing; (3) handicap of financing under ■> phere, we expect 1959 to be an improved year domesti¬ regulated earnings in an inflationary inclined economy." cally through higher drilling activity and higher domestic expected. Such be reflected in should higher sales by electric and gas utilities, especially to commercial recovery Hollar dollar. ' h. for struction rivals expected improvement Samuel ,/• customers. spent $3.8 plant and/equipment in 1957 and plan..to spend about the same amount in 1959. Gas utility con¬ 7. . w. gas finance hartt President, Middle West Service Company Jay stockholders. our : Both electric and gas utilities expect to continue their construction programs to meet the anticipated growth of/ their respective industries. Electric utilities One of the most serious electric margins,-for . billion * will continue to look at will, industrial ^ .,7/77 „ and repair/;" ., past commercial home residential and, highway construction. And more than one American economist has predicted a 40% increase in the domestic economy by 1970. ;; : ^ few .years at approximately 6J/2%. A decline much below * a 6V2% rate of return would discourage the expansion necessary to meet the earnings potential to be derived from the addition of residential, • increasing ; on The average rate of return (operating income as a percent of net plant) earned by natural gas utilities has over ,. a * In 1959 alone, a 1.3% increase in outlays for new dwelling unit construction is foreseen. The huge total / of $52 billion is expected to be spent on new construe-:, tion of all kinds in-.the coming year. This represents an increase of more:ihan 3.5-billion from the total spent in 1958. Over 80%; of this enormous amount will be spent of course, be subject to gas utilities obtaining rate increases to ol'f-set expected higher field costs of natural gas. stabilized and in now ever an construction is and jay samuel The capture business new press general to American Flintkote time ness In express service that at being able of operating revenue to net should amount to about $465 * million, afterpreferred dividend requirements. Improvement in carryrevenues r in. the consumer goods economy. The Flintkote Company has been planning for the "fabulous sixties" since early 1956. JBy embarking on a period of expansion income, of decade of. a factor down restraints affect it adversely. fleet and 1959 will be the forerunner of carrydown of 10% average harvey, jr. prosperity for the American economy f and particularly for the building materials industry.' We at Flintkote base our optimism on several factors. For one thing the great upsurge in new family forma¬ tions in the early 60's seems certain to create a dynamic demand for new construction and will be a powerful approximately 81 billion therms, up some 5% over 1957. For the year 1959, 86 billion therms should be sold, reflecting an improved rate of gain of about 6%. ' Revenues of the gas utility industry for 1959 are anticipated to total $4.8 billion for a gain of 8%. Such improvement would exceed last year's revenue gain of 7%. Earnings, assuming a continuance of the recent Thursday, January 22, 1959 . unprecedented to expect j. . Chairman of the Board, The Flintkote Company ment hammell President, Railway Express Agency, Inc. The about 6V2 % over the December, 1957 peak. Additions a record 14 million kilowatts of generating equip¬ or 39 page . employment will be main-, by for goods a genuine public demand and services; and whether earnings will justify. cur-/ quotations of .equity shares,; it would be somewhat simpler 7 : 'to Foretell the year ahead. However, with -none of these basic determining factors ascertain-: able at this timey.it becomes necessary to take a guess in the dark, as it were. ;; 1 •' -v. — 7' corporate -.rent J. Victor Herd market r , "■"* Assuming no cataclysmic international occurrence, as¬ suming no sudden loss of public confidence in the nearterm recovery, and assuming a continuation of govern¬ mental spending, both defense and non-defense, it would appear that 1959 ought to produce better underwriting results for the Property and Casualty insurance panies than they experienced during 1957 or 1958. com¬ Despite the punishment in market quotations taken during 1958 by bonds and preferreds, the rise in quota- ' 'olume Number 5814 139 . Jons for equities during the underwriting Insatisfactory The Commercial and Financial Chronicle . . year tended to obscure an result. Unless and until property and Casualty insurance companies characterized by selected strong key regional brewing companies and strong but few large national companies. enabled are There bring underwriting outgo below underwriting income, producing a reasonable profit from underwriting is no reason movement in the ius ferent from those operations, their plight remains unhealthy, regardless of "ieir investment and financial operations. PETER vZ. The looW&ry bright for our industry particula^jhe HIRES picture is most promising. Great strides hav£( been made in the past few years to build and train enable and hard hitting field organization. The imp4$£V#f this : < tain and year Bottling Divisic^t^^s the this training will be Our application franchise bottler in strongest the HIRES. The addition of aggessive bottlers bring sey^rpl mar¬ ' centration new the For par¬ Peter the continental limits lion very carried outside of the United higher States, but will be as Motors ler vital new Refreshment" lends in public is hardly the even - more v *• manufacturers and >■ divisible. 1959 should find them both out of reason C. sick bed. a C. L. HOLBERT V , H. President, H. K. Porter Company, Inc. i : K. Porter Company is widely diversified, with an excess of 40 plants in 10 basic divisions of industry. The outlook as we see it of the overall Porter Company .is no . why this goal should not be attained. JEROLD • in¬ are HOFFBERGER for steadily increasing sales throughout 1959, and sub¬ stantially improved profits as com¬ President, The National Brewing Company by other industries, we are to some those dependent upon recovery ' areas. ' ;' While we , ; f , The squeeze on profits will be felt acutely in consumer goods even more industries. will Management challenge. face American The sharp a consumer has understandably reacted to Jerold and C. Hoffberger rising costs in exactly the same way indus¬ trial leaders are reacting to them. The consumer will spend carefully continue to shop for bargains. He will become in¬ creasingly selective. He will resist price increases. This in turn means further intensified competition for shares of This should the market. more intensive manifest advertising and itself in only - The results should mean in¬ creased sales in heavy industrial machinery and capital goods during the year. V / - ' If developments during 1959 move in the direction of increased automation, it will (1) lend depth and stimu¬ lation to business activities generally and (2) better en¬ able business to cope with cost problems and assure a fair return for investors during 1959 and subsequent With - : . the up. - . ; operating efficien¬ cies, 1959 should also see an increase in the pace of mergers as a means of effecting important savings and protecting market situations. ' growing emphasis This trend has increased pace been more upon going along at a substantial and since 1950 in the brewing industry; and it appears that the industry itself will be more and productivity little be chance as of labor and the area of increased productivity which have been accomplished during 1958 c. L. Hoibert will contribute greatly to our in¬ creased profit goal. Essentially, by class of industry that makes up the Porter organization, we anticipate the outlook to be good in all areas, but not approaching bottom or inflationary proportions. maintaining status costs. quo on Improvements in anticipate problems in the areas of labor relations price competition, with increasing demands on the and part Of our customers for improved quality and tech¬ income the cellent. enter 1959, the general business outlook is ex-c The sale of life insurance continues to be most prospects, in my opinion, are that we will have an¬ other record year in sales. With the firming of interest rates, the invest¬ ment picture should be very favor¬ competitive but be done balanced This and can effectively through a and by everyone budget from both management our enormous natural resources inflationary tinuing insurance life insurance companies. towards more government threats, the outlook for the fife -With business appears to be very encouraging. growing population and with an upward standard of living people require and are a insurance more protection. J. ROSS * " . trend in .the able to buy ..bt t V HUMPHREYS National Bank in Chicago, Illy , in 1958, the American economy has noteworthy performance. The test of cush¬ again, turned in a ioning the recession and then moving up in met with amazing success. Gross national the dollar value of total output of was the and services from recovery product, •' de¬ produced, a rate of two recessions in 1949 and As Howard Holderness we amount than previously perienced during the postwar ex¬ period, 1954. go into 1959, the of recovery substantial" which has al¬ Ross Humphrey* augmented by a further rise in levels of business activity. The year 1959 will see the attainment of new record highs in lhost aggregate measures of the economy. We have alrehdy ready taken place will be and capacities, I believe inflation can be stopped. necessary on what sharper and more severe labor and taking into consider¬ ation * seasonally adjusted $446 billion in the third quarter of 1957 to a low of about $426 billion in the first quar¬ ter of 1958. The industrial produc¬ tion index declined from highs of 146 in December, 1956 and 145 in August, 1957 to a low of 126 in April/ 1958. The recession was thus some¬ cooperating, both in management and labor, to see increased productiv¬ ity is obtained with any increase in salaries and wages. With such co¬ operation .•< - gains in productivity are much more difficult to attain. Aside from these problems of higher taxes and con¬ annual effort should be made to most "* powerful inflationary force is the repeated increases in and salaries year after year. Unless these are in productivity prices must continue to advance. Higher wages in the manufacturing indus¬ tries tend to carry over into the service industries where goods / I feel not only for the insurance industry, but for the entire economy, that every »v ? matched by gains clined able. prevent further inflation. a wages Once we levied President Central President, Jefferson Standard Life Insurance Co. ' j,<' spending, taxes for everyone will have to remain, high. The prospect of further deficit spending serves as a' continuing threat to the stability of the dollar. Another >, HOWARD HOLDERNESS As taxes With the ever increasing trend nology; therefore with ensuing demands on research and development programs. promotional efforts, techniques. inevitable that efforts toward automation will be years. to ^ business, however, is not completely problems. One is the imminent troublesome prospect of higher taxes. There is presently under con¬ sideration legislation designed to increase substantially : broader and Meanwhile no important industry will be spared dur¬ ing the coming year from rising costs both as to selling and production, as to materials and capital investment: In response to this, it can therefore be expected that during the coming year, the emphasis will be upon find¬ ing ways and means of saving money through increased operating efficiencies. This is a necessary direction, if a healthy level of business activity is to be sustained. It considerably stepped increased seems material We an The life insurance in predicting increased profits,this will be: accomplished by there keener merchandising, and improved selling seems feel assure of the economic recovery, advantageous levels, and with thev expanding phase, there should be ample opportunities this year for investing '.funds at, in now economy without . ness. family in a single contract. of forces which should number favorable rates extent introduced, been plans which cover rates in 1958 were at , • a a continuance during 1959 1958 recession. We ex¬ pect earnings to equal or. exceed the 1956-1957 level. As our company to a great extent produces products used pared to the There appears to be little question that business will continue, at a high level during 1959. The recovery dur¬ ing 1958 and all present indicators point in this direc¬ tion. However, it will be a year marked by difficulties, particularly in the consumer goods •industry, in sustaining a satisfactory level of profits. Many well-run com¬ panies will face a critical problem in maintaining profitable operation. It is relatively easy to give merchan¬ dise away; but it has yet to be proved a good way to stay in busi¬ are had which protection some slackening in the rate of gain may take The economy will be stimulated by further in¬ creases in expenditures by Federal, state and local gov¬ ernments. Moreover, last year's liquidation of inven¬ tories by business has now ceased to be a drag on the economy and there may soon be a return to inventory rebuilding. Consumer buying which held up well during the recession should now show some increase. Most other important segments of the economy are expected to be either favorable or neutral. < : ^ , Personal savings started to increase again during the second quarter of 1958 and should stay large in 1959, ' buoyed by further gains in personal income.- The lifeinsurance cqmpaniesy with their continuing efforts to tailor their products to the buyers }needs- and their aggressive merchandising should be successful again this i year in securing their fair share of the savings dollar. The outlook is also favorable for insurance companies in the investment of their premium dollars. Interest n- realisticsees suppliers t although •• their HuobeU place. auto all occasions "for all times of the year. sales There the the smaller, specialized on !'■:•'■ v the family all members of aware car heavily • F. W. to the favorable developments chandising 65% produced by suppliers and the indepen¬ our product, and is a perfect tie-in to aid our aim of identifying HIRES as the appropriate drink for all ages marketing plans for 1959 call for and profit increases, and management year 59% made outside of Ford's plants; Chrys¬ are automobile itself extremely HIRES this answer particularly of on than 1959 parts makers employ some 400,000 workers in hundreds of plants in literally every state of the union. (With the possible exception of Alaska.) The The phrase "Adventure in well to the nature year. uses cars are The addition of a brand national theme that will be more completely em¬ phasized throughout the sold be by the renewed confidence in the of the auto parts manufacturers. General the least amount of independent suppliers, firms. with the scheduled will cars importance to dents lean Advertising Program is proceeding along the lines previously as Hirsch economy. products sound prin¬ so D. with percentagewise, than any other auto company. Yet they still produce only 49% of each car they make. Ford's to the growth of this business. The Harry substan¬ a market car borne out be The general Merchandising Program for 1959 is now completed will be placed in the hands of the field organization ciples, further stressing the basic fundamentals more makers' The on year. parts makers joining in the increased production general very actively engaged in promoting and selling HIRES, and we have every reason to believe the results will be rewarding. It is based last very life performance of life insur¬ ance sales during the recessionary period lies partly iiv the remarkable stability shown by personal income. From the peak in August 1957 to the low in February 1958* personal income declined by only i.6% and it then turned upward again. Increases in government payments and farm income helped to offset declines in labor in¬ come. Other contributing factors to the good showing of life insurance sales were new policy plans and mer¬ The to company 5.3% eight close to the record witn nigner sales of insurance offsetting decline in group sales. some a should are shortly to be put into action. new con¬ total of auto parts sales in 1959 of about $3.3 billion. The estimation by the Big Three that at least one mil¬ for well, particularly in Canada where we now have 35 able and experienced bottlers, assisted by well trained HIRES Canadian personnel. These bottlers and the a of ivoi, ordinary profitable recession auto registering comparable the over months period of a year earlier. For the full year 1958, sales of life in¬ we record on most 1959, we envision tially Hires vZ auto the a the; highest op the enabled parts, car deep South, which large growth po¬ tential for HIRES. Our activity will not be confined to in represents gain levels of one buck develop territories in the coming year, ticularly tinued to increase, larger than in 1957. Automated manufacturing techniques and ; continue to will During the eight months period while the general economy was declining, sales of life insurance actually con¬ surance were and position and will sales and distribu¬ tion of HIRES. We however, company, and lion, new in strategic our increased a our throughout continue to continued uninterruptedly April 1958, when conditions quickly reversed and improvement carried forward at a rapid pace throughout the balance of the year. 1957 expect gross sales of about $10 mil¬ kets during the past year has greatly strengthened For > that the economy is in a Re¬ promises until that final figures will justify my prediction that sales in 1958 will be no higher than about $2.2 billion. inten&i] now which the year. The downward adjustment of general business started in August are of . the Co. 1959 phase covery rate of only 4.3 million of the huge auto parts industry will be down. Compared to the auto parts gross of $2.7 billion in 1957, the indications both.(wjfe; Foun¬ the progresses at better in even HIRSCH final, sales beginning to--be felt now and will continue in During the 1957-58 recessionary period the life insur¬ ance business fared very well. The results should • be auto mated HUBBELL of Iowa brewing industry are substantially dif¬ affecting other industres. parts industry, which produces more parts per car than the auto manufacturers themselves, had a somewhat disappointing year in 1958 as sales of new cars dropped considerably. With new car production esti¬ Nineteen-fifty-nine training is FREDERICK W. President, Equitable Life Insurance Company believe that factors dictating this HARRY D. "President, The Charles E. Hires Co. in general, and in to President C. M. Hall Lamp HIRES 41 (437) production It is very that this be done to have a firm base for a continued sound and prosperous America. Continued on page 42 * 42 (438) Continued from anticipate a proportionate increase in profits for 1959 to top 1958's $7 million. 41 page production resulting i'rom the the upward thrust to seen ending of the record rate of inventory liquidation which was underway earlier this year, particularly important will be a abroadening upward move spending. Government spending, both Fed¬ eral and local, can be expected to go up some more. There will be a substantial rise in corporate profits gen¬ in future recovery in consumer erally in 1959 as outlook The compared with 1958. further significant for recovery debt Federal The maturities. remains budget a source of difficulty in many respects, as does the con¬ tinuing pressure upward on wage rates in excess of gains of productivity. We must continue to guard against over confidence and speculative excess. Nevertheless, and as always, very important, we continue to stress as we have before, that over the years tremendous oppor¬ tunities lie before the American economy. Sales in share of available the The business. 1959, Lukens expects over-all plate demand to lag behind Chas. L. Huston, Jr. other products of the industry in the first quarter, expects a pick-up in the second, perhaps some easing in the third, and then expects the fourth quarter to show marked improvement to make it the strongest quarter of the year. During the coming year Lukens counts upon increasing its participa¬ tion in the various missiles and rockets programs. In anticipation of this rising trend and of the longterm growing needs for steel plate, Lukens will have completed its current $33 million expansion program by next spring. By that time, major customers will have loaned to the company a total of $20% million, to be repaid in 20 years, and Lukens itself will have furnished a total of $12V2 million out of retained earnings to pay new customers facilities. reaffirms A the check recent soundness with of the our major decision to expand facilities. During 1958 Lukens retired all present long-term in¬ debtedness, other than the customer loans for the ex¬ pansion program, by a final payment of $2,800,000 to the Penn Mutual Life Insurance Co. a result of the plate in the country. The steel industry in general should perform in 1959 at higher operating rates than those for 1958. Market projections indicate that steel consumers are expected to rebuild inventories that were sharply depleted in 1958. increased pro¬ Also expected are improved auto sales, duction of consumers durable goods, continuing strong industry, and, later in the increased demand from the capital goods industries. Production for the industry as a whole in 1959 probably will approach 110 million ingot tons, compared with an demand from the construction year, estimated 86 million in 1958. of President, In 1959 we W. of products such as bridges, culverts and drainage systems, homes new as well Construction should increase in This, production too, will stimulate the of concrete, concrete blocks and other related products. The same is true for new plans and public buildings. It is my feeling 1959 will in the see a Chemicals 13% construction accounted of Vulcan's 1958, violently more steel as of and total metallic for sales falling off from in October. a for stainless a now This is are President, K. Intemann volume for chemical production to increase Here at Vulcan Materials we are Charles looking for 1959 to bring W. Ireland traditional some national We almost occasioned demand fined especially encouraging in view of the military ,; JACKSON i f Petrofina, Incorporated two the stainless a in decline re¬ prices of 15% over' Since the low point in products period.' markets; it is obvious that the stainless steel market evolving on a broader industrial and commercial base. The balances j May 1958,'prices have had a partial recovery, -but regional supply im¬ stainless steel production picture includes some interesting figures on a fast-growing sector of the very stainless steel market. stainless manganese These steels concern which tarded the group of high- generally called 30,000 tons of these steels produced in 1958 compared with 25,330 tons in 1957. predict that 1958's record production of this group of have, the basic untir recently, re¬ correction.' However, strengthening in a petroleum demand; the impetus of cold weather are the 200-series steels. ' Almost and the restraint of lower crude runs were are and Research development ferroalloys for more steelmaking progressed during 1958 and would continue to progress during 1959. In 1958 two new ferroalloys — ferromanganese-silicon and refined charge shaping inventories into relationship factory ' with satis¬ a require- ments. of economical chrome—were ; ■ At the beginning of 1959 stocks of approximate 780 million barrels, 60 millioh barrels lower than on Jan. 1,-1958. Inventories are as low now as they were at the end all oils will Jackson l-iarrv A. same level introduced to provide low cost sources of manganese and chromium for many types of stainless and other special steels. 1959 will undoubtedly see many special alloy compositions introduced to metal producers, including a new vacuum-processed low-car¬ bon ferrochrome and special ferroalloy compositions for though ovdr 600' MBD's have disappeared from the ex¬ port market since'the settlement of the Suez crisis.- the that growing vacuum-melting industry. Another trend in the ferroalloy industry is in pro¬ viding for greater customer convenience by standardiza¬ tion of alloy forms and better packaging of most types alloys. Also, more exact and demanding steel industry practices have resulted in a trend toward closer control of of ferroalloy characteristics. ' - element of unknown quantity in An influencing both price stability and productivity of the industry in the year ahead is imported alloys. This is true for both the domestic ferroalloy producer and the domestic steel producer—a flood of low-priced imports could impair , hand, products prices are now 5% lower than they were"'.two years ago, notwithstanding the fact crude oil 10% higher, in effect a 15% balance, products prices could justifiably continue to increase during the next several weeks, until'at least an equilibrium is restored between supply, demand and price. The outlook for petroleum demand in 1959 is favorable. If industrial production averages 10% higher than in anomalous situation may well be reflected in the future health and economics of the domestic industry. The stable price structure of 1958 (during which price increases 1958, as for a 1958,'-which consequence viable Such reflected in a a situation rise in would price to industry. is becoming an low-calcium silicon metal, he added, and pect this trend to continue to develop. As for duction we ex¬ sponge pro¬ about 4,000 tons will probably increase to about. 4,500 tons in 1959. The lower-than-anticipated price of sponge which prevailed toward the end of 1958, will provide a market test in 1959 to see whether or not the present low prices for sponge and billet can increase demand for titanium mill products. Bureau of Mines reports, the 3.6-million lb. on were reason down to for this an forms which were sold estimated 2.5-million lb. in was in 1958. the The year 1959 should see a rise which continues the rebound which began for vanadium in late 1958. During the year, perhaps 3.4-million lb. of contained vanadium will be consumed. at present more increase forecast A of colder than normal weather. The in¬ needs of industry, a greater number of higher in¬ of: in demand for a 1959. supply of oils and crude runs in¬ the outlook for oil imports, which subject to conjecture. For lack of more precise indications, we may assume that imports of crude and products in 1959 will equal those in 1958. This automatically allows for a continuation of the cur¬ rent high import rate for the next 60 days with a pos¬ sible cutback when the new program is finalized. Under evitably depends at this new upon time is circumstances and if the refining industry reacts can be expected to average at least 8,300 MB/D throughout 1959, or approxi¬ mately 8% over 1958. Even so, little more than 85% of it has in the past, runs to stills capacity will be utilized. To satisfy the refiner's needs, crude production would have to average about 7,400 MB/D—the remaining requirements being met out of imports. The higher domestic crude production would be reflected in titanium, the present annual rate of of may energy and new home construction should contribute to sizable as be 6%. The relative magni¬ in part upon the total demand should exceed original expectations as some vehicles iw use, lower unemployment, come, these further. any increase tude of increase" depends labor rise are predicted by most economists, domestic demand for oils should were held down to an average rise of about 1% despite increased costs of labor and most raw mate¬ rials) could be upset rather -quickly if the industry's costs prices* decline in real terms. On motor materials, during the industry will find it almost impossible to par¬ ticipate. However, because of the present regulations, only foreign producers will be able to participate. This L even On the other While for the past three years the ferroalloy industry has supplied substantial quantities of its products to the government's stockpile of strategic 1959 - Total demand is almost at the of 1956. creased Production of the metals columbium and tantalum a sales volumd substantially over 1958's $100 million. 1'. ; years since the petroleum beginning of its most serious postwar period. Excessive new supply oils aggravated' by a deceleration in the growth of of 3:'. increases in sales during this same period, although total volume is small. ac¬ > tanta¬ industry experienced the steel is purer recession of the steep decline in tool steel production — ferrovanadium's chief market. However, high-purity (ductile) vanadium showed truly spectacular about American has'been' It H. that ; reduced ' v <./;':y /■•/;'• L/C'-■• v: ';v" v.-1 some steel, surpassing 1958 production by about cutbacks which have ; . HARRY A. million ingot ton year 200,000 tons. -* , strength and toughness. creased high point reached Indications 1959 will be One new products applications; has now November and December show ' Growing ' use ' -of columbium; additions to carbon and possibly low-alloy steels for grain improvement and in¬ rapidly whole. a ' - industries psq lum; and. 1957 level. production process Availability of larger sheets of thinner, not lift and production steel - , New; high-strength vanadium alloys for high-tempera¬ ture Stainless steel production has fluc¬ Based nearly 18%. Although I expect only moderate increases in the production of metallics, I look Company, could the entire year up to the 1957 counted for greatly. half of 1958 : of titanium for structural and dynamic applications in the aircraft industry; / \ !• > ; " 1958, latter ; 'titanium applications in the Increasing the the following: which require corrosion resistance; resurgence of contained vanadium in all substantial in¬ schools. in first the developments in ferroalloys be forthcoming in the year ahead new may Larger market for heat-resistant stainless .steels; More industry in the last half a rise in sales occurred in ferroalloy industry. However, this rise in ferroalloy sales during of concrete 1959. crease into the increasingly important market for additives. Aluminum alloys with improved physical characteristics have been made with Company look for the Federal highway program to This will give impetus to aggre¬ surfacing materials. that in "The aluminum industry IRELAND Vulcan Materials gate production and related as With necessarily have to into full swing. used in continued 1958. reason of the steel assure a CHARLES come began The sharp decline in steel the last quarter of 1957. the health of both industries. expansion, Lukens in 1959 will be¬ the third largest producer of sheared mill steel come which of 1957 total. also are stainless for stabilizers as New:, high-temperature alloys and alloy steels for mis¬ siles, supersonic aircraft and nuclear reactors; the is steels would be beaten in 1959. In As figure decline half about 75% were latter production I steel for the the whiqh includes the early 1958, although the figures lor company relative 1958 behind .of the summary and metals top 1958 figures by 25%. may ferrotantalum-columbium attention as recovered from the lows of 1957 and and for steel plate producers gen¬ erally, the fourth quarter of 1958 has not lived up to expectations. Reflecting our historical pattern as suppliers of the capital goods industries, Lukens con¬ tinued successfully to resist the gen¬ "WM eral fall-off in steel demand during its first two quarters. Since then the consumer goods markets have strengthened but capital goods mar¬ kets have continued depressed so that the company has not enjoyed the same pick-up as the rest of the industry. Within selected plate mar¬ kets, however, Lukens did progres¬ sively achieve its goal of increasing its INTEMANN Ferroalloy sales in 1959 still a component of miniaturized capacitors, v|as successfully demonstrated during 1958 as a corrosionresistant linirig for large-sized chemical reactor vessels President, Union Carbide Metals Company Stainless President, Lukens Steel Company our dustry A K. H. are high-temperature, high-corrosion environ¬ Tantalum, now a standard in the electronic in¬ ments. American economy. than For The outlook over. bright. We feel that the building and construction industry will be one of the major factors in making 1959 a good year for the tuated CHARLES L. HUSTON, JR. in 1958 is and increased getting industries, although they many structural materials in the nuclear field. as steels used in whole is very a as mainly Ferrocolumbium Company plans to invest about $10 The recession experienced ahead problems which will go on into next year from the present one. Unemployment will likely turn out to be a rather persistent problem. Busi¬ ness expenditures on plant and equipment have bot¬ tomed out but will rise quite slowly in the year ahead. New housing is running into financial difficulties. The United States Treasury will lace tremendous problems in financing the deficit and especially in refunding Fed¬ used plants and equipment in 1959. new for business will by no means solve some eral Materials Vulcan million lor ing their niche in than in balance with demand. are Colum¬ bium and tantalum in the form of pure metals are find¬ age higher allowables in Texas, with an aver¬ monthly'rate of 12 producing days, compared with On balance, stocks of all oils should increase 10 in 1958. modestly in the course of the year. The year 1959 should be favorable for the petroleum Supply, demand and prices should be in rela¬ tively close balance for most of the year, however, the danger and effects of overproduction at refineries toward the end of the year should be recognized. During the first half of 1959 oil demand should increase industry. very substantially However, the rate over the corresponding period of 1958. of increase be to slow the economy re¬ refining industry does not promptly adjust its operations to compensate for this decline in the rate of growth, another supply/demand down covers toward the end of from the recession. imbalance could the can year, expected as If the quickly develop and again create costly price declines. The findings of the Special Committee to Investigate 011 Imports will play a pivotal role in the economics of the petroleum industry. The outlook for both the produc¬ ing and refining segments will depend, in large measure, upon their recommendations. Vo Number 5814 189 ume CHARLES C. JARCHOW President, American soundness of the diversifica¬ pa t year demonstrated the tion policy under which we outside sales have expanded our activities equipment field. In the early railway the period only than A . As will be accompanying summary. sales of Legislature and locomotives of $19.1 This resulted from 90% or 39%. severely new, The reduction in sales of railway products would have been larger had it not been for the new Griffin Wheel Company plant at Colton, Calif., $1.2 million or 4%. which in operating began fiscal year.' the ■ and year books. payments principal on 1957 ;!v: half of the last ,;v.:4- Millions ' 1.958 1957 $29.4 increase in last liberalized April conventional the New permit to York State 33.5 7.2 replacement as use or 11.7 93.8 .7 the make loans with larger ratios-to-value delays expense, and involved processing materially assisted home builders and home buyers. It is hoped the Legislature will broaden the scope of this permission still further during the present session. 121.7 .9 repair Total for the railway industry __ other Total regular products-—--— War materiel Total t — —_________________ reports , $94.5 ______________________________ of for We unanimous: are sion began in recovery has been The major expenditures were wheel plants and facilities for the the company's history. for two steel new production of precision roller chains and sprockets. The new steel wheel plant at Muncie, Kansas, began oper¬ ating late in the 1958 fiscal year. The other plant, at Transcona, Canada (in the Winnipeg area), will begin operating in the second quarter of the 1959 fiscal year. On the basis of present plans plant additions in 1959 will amount to about $7,000,000. About 10% of these expenditures in 1959 will be for additional research and development facilities. No major items were deferred because of the general business decline. Our plant expenditure program is a coordinated long-range continuing program. Our total backlog of unfilled orders on October 1, 1958, the beginning of our current fiscal year,'amounted to There $21,000,000. rate of incoming of our strong indications that the will increase in the first half We expect that the volume of are orders 1959 fiscal year. shipments and earnings will improve from quarter quarter in 1959 in contrast to the declines of 1958. our to behind The bottom of the recession is business conditions have improved. and general us Railway freight car better and this should result in increased orders for component parts for freight cars. The railroads need further relief from the. obsolete loadings and earnings regulatory control on are rate making and other restrictions state regulatory, bodies. They purchasing equipment in recent weeks and at a greater rate during the year. imposed by Federal and have started this should continue We that believe economic growth of our business will 1959 be a have substantial result, Non-railway segments will be good. should of year development; and business generally and increased as sales 1959 will be a which has taken place. It interesting year with the performance of the stock an market; continued high prices; gross national product climb; the Federal Reserve's early return to a tighter money policy; and the weakness in bond the the optimistic outlook for 1959. with the in Jorgenson M. Gov¬ expenditures already high is expected to reach $80 bil¬ 1958 More than lion. five million passen- automobiles ger will manufac¬ be than a million homes will be built. The round of wage increases granted in 1958 add to pur¬ More tured. chasing power. Farm income, although dipping a little, will still remain high. Gross national product will ex¬ billion. The stock market has been saying everything looks favorable for 1959. The cold war still continues and on a number of occasions during the year we have been treated to a bad case of jitters. So our ceed $450 armament program progresses with great strides in the Chairman as of the In Midland Empire of Montana, with the favorable. The The at oil much to refineries in our modern three near contributes industry area our economy. are operating capacity. Probably the same amount of money exploration and drilling as in 1958. expected the domestic demand will show some increase in 1959. Daily oil production in Montana is will be spent for is about 80,000 barrels. We look for of Brooklyn The Dime Savings Bank of Brooklyn is con¬ cerned, there will be no lack of money for the financing homes during the first half of 1959, and an .ample of supply of mortgage money to support home building in this area should be available throughout the year with no appreciable change in interest a fine a good tourist business in 1959. With two national parks Yellowstone and Glacier — — and fine dude ranches, Montana is a fine vacation land. highways makes Montana and its vacation many Excellent high volume of will Construction show some increase during although considerably off from the 1955-1956 1959, levels, yet not to be scoffed at. So rates. commitments already The Dime Savings Bank of over $160,000,000 fqr 10,000 dwelling units in the, five New York City boroughs and Nassau, Suffolk, Westchester and Rockland This is and of committed year mortgage the more at one potential market time in homes should new the continue used The serious disruption continue to produce the no than 1958. Unemploy¬ about the present level. The farm still is to spend faster than we can Our economy will be in high gear ask ourselves how high is up. We can't our fingers crossed, yet, in the words of perhaps we haven't seen anything yet. spacious 'Sixties may make the fabulous 'Fifties look small year of high strong throughout 1959, provided there is Digitized the FRASER and builders for economy, of better credit will be available except possibly the circus barker, 100George C. Johnson and of the fabulous 'Fifties a year of and tendency money. help keeping housing than ever for The again and we con¬ history of this bank. The threat. make it. Ample greater amount of money represents struction a Counties. a business problem is still looking for a solution. Inflation is than the , result, the big boom in infants will take place a estimated that 75.4 it is when 1966-78, period hefty increase over the babies 1946-58 period which will record a total of 50.8 million will be born—a births, including the 4.3 million babies born in 1958. In the interim period, 1959 to 1965, the forecast is for ap¬ proximately 30 million births. Also by the mid-1960's, the in 1946 after World War vast number of girls born II, will be part of the significant 18-34 year-old child-bearing lowing the mid-1960's, more big baby crops of the latter entering this A more group. lusty infant nearly the years fol¬ girls from the 1940's and 1950's will be In group. and $190 far back as million, the 1947 when sales totalled as greatest upsurge in the last which sales outstripped the decade saw its period in industry food baby so—a or national birth rate by more baby food sales nearly 45% while the birth rate went up about 10%. rose Broadening of the product line, and mass marketing techniques have likewise had numbered items. but food average from "junior" types de¬ children growing for "strained" than texture different 200 to 50 of number a manufacturers by in coarser first baby food inventory eight varieties—today, the or handles include These veloped six about store stimulating effect on the a business. In the early days, the infant foods. and Such products include meats, vegetables, soups, fruits, desserts, combination foods, as vegetables various and vegetables and liver, and bacon and and beef, eggs. high taxes. by KEENER W. J. President, The B. F. Goodrich Company The American 1958 dip and through 1959. The United tons of with rubber industry will estimated long 1,350,000 will States long-term consume consumption in tons bounce out of its growth about rubber in 1959, compared new the its resume pattern 1,500,000 long .. . of and 1958. 1,465,000 long tons in 1957. I believe the rubber industry could well the run little ahead of the rest of a nation's economy in basis of 1959 on the upturn in industrial rub¬ an ber, the rebuilding of still depleted customer inventories, substantially greater production of new automo¬ biles, and continuing strength in replacement tire sales. Of the new rubber consumed in in 1958, about domestically produced man-made rubber, compared with 63.2% in 1957. This marked the fourth successive year in, which the States United the was J. W. Keener ratio of use of synthetic rubber has increased. the last year ment will continue at Brooklyn total more for substantial made by ahead, the big jump in in the 1960's when the birth rate is expected to climb sharply. The increase in the baby crop will come from the expanding number of women 18 to 34 years old—a group which accounts for nearly 85% of all births in this country.. Right now, there are nearly 20 million females in this age group— by 1968, they will number more than 23 million, and by 1978, will reach close to 32 million, an increase of 63% Looking 64.2% spots easily accessible. < Advance using baby sales will get under way Billings as dependent upon livestock and farming. Agriculture plays a big part in our economy. High prices lor livestock prevailed during 1958. Bumper crops were prevalent. The Great Western Sugar Company in Bill¬ ings is again milling more than a million 100-pound bags of sugar. Our winter to date has been favorable. Crop prospects for 1959 are dependent on moisture con¬ ditions next spring and summer, and to date is not un¬ Board, Dime Savings Bank The So far JOHNSON are its refined texture of and nutritional advantages. Jordan J. the hub, we are , C. the development of missiles. It GEORGE Laward because ernment a general improvement in economic conditions. We believe our: company will have a good year in 1959. foods than four-to-one. During these 10 years, market. is much to be said favoring There older people who of in told by some August, 1957, and ended in April, 1958. Per¬ haps when there is so much opti¬ mism, a little caution should be exer¬ cised. 1958 can hardly be dubbed a year of recession what with the rapid amazing of million qualification—no economists that the reces¬ $122.6 ahead 100% growing importance of the geriatric market and the increasing number As Board, business but with this j Plant additions of $11,325,000 in 1958 were the highest in the than more previous year. Of special significance, too, is the since 1958. JORGENSON to be appear year good boom! uses M. Security Trust & Savings Bank, Billings, Mont. All chains, and coating and wrapping pipe_ Steel castings, forgings, etc., for industrial and O. Chairman hydraulic machinery, roller Machine tools, were Banking savings which accompany VA or FHA mortgage applications has 76.5 30.4 Permission to without new parents to buy commercially pre¬ pared products and to buy them over a longer period of time. As a case in point, sales of BeechNut pre-cooked baby cereals in 1958 without government backing. 28.0 56.2 mortgages of products being offered, the high birth rate, and the rise in consumer in¬ come over the years has led more mortgage lending Nearly 800 mortgages of this type, totaling approxi¬ mately $14,000,000, have been made by The Dime of Brooklyn since the law became effective last April 23. These now constitute about 2% of our total mortgage portfolio. $ 48.5 26.8 equipment: and locomotives For use on new cars $500 million a year volume in sales. The increasing number . Products sold for railway For eventual . banks and statechartered savings and loan associations to make 30-year, reduced purchases of Charles C. Jarchow equipment. While sales for repair or replacement parts to railroads were also lower, the decrease amounted to only the the on industry the LaW cars million during the marked the largest decrease was in component parts for new be seen, net a Savers sales at a record level of more than $300 million in 1958, baby food manufacturers can look forward to a continually expanding market and an With has taken piace in recent months, and undoubtedly will accelerate during the year ahead. This is because the 1958, and fiscal 1957 is shown in the freight mortgage loans totalling $105,926,000 and showed A fiscal for of 1958, The Dime of Brooklyn closed year increase in its mortgage portfolio of $53,856,000. The $52 million difference represents satisfactions of existing . sales of breakdown JORDAN J. EDWARD afford beginning of 1959,- the bank had $736,571,000 invested in 73,639 mortgages, virtually all of them in cur nine-county lending area. Nearly 50,000 of these loans, aggregating almost $500,000,000, were on homes in Nassau and Suffolk Counties;: policy of expansion into other a de-emphasis of railway products. During the At rather than fields can President, Beech-Nut Life of loans still equipment.' This increased to 41% in the fiscal year ended September 30, 1958.'This increase was the result of the people want at prices they pay. mortgages of our railway 10% other for were to 43 (439) kind of homes that Steel Foundries American Steel Foundries during the "lie earnings of postwar The Commercial and Financial Chronicle ... comparison. Anyway, ahead of us is a prices, high wages, cold war worries and Total tire 10% 113 above million shipments in 1959 are expected to be last This year. tires of these will be tubeless all types. tires, a about will mean sales of about More than one-half of B. F. Goodrich, innovation of 10 years ago. Passenger car leplacement tire sales 60 million replacement more in 1958 exceeded units, about 6M>% more than 1957, and truck tire sales totaled 8.8 million, about than 1957. Farm tire shipments were up 3.3% 13% over 1957, he said. World record of consumption of rubber in 1959 may set a new about 3,300.000 long tons, excluding Continued on synthetic page 44 44 The Commercial and Financial Chronicle (440) long tons in outside the Rising consumption in the free world 1958. and States largely offset the imports by the Soviet bloc countries U.S.A. in decline in requirements rubber new rubber in natural increase sharp a 1958. imports of natural rubber are estimated at Soviet bloc long 1957' total. World in 1958, about 20% tons ■ ■ ' ,./;/• natural this consumed be year. of production capacity for States United Meanwhile, will that rubber to in 1958, in line with the amount reach 1,885,000 long tons of ' .f ;;'; expected ; rubber is of natural production than the more man-made rubber will increase to nearly 1,700,000 long tons by the end of This compares with 1,372,000 1959. expansion long, tons of capacity at the end of 1957, the tii two years exceeding 22%. New general in plants rubber man-made purpose England, West Germany, France and Italy are expected to further into full production during 1959, adding go capacity to meet the world's increasing rubber needs. F. B. Goodrich, in announced organization of 1958 companies for producing tires, tubes, plastics and new Brazil, Australia, and Iran. industrial rubber products in will go into production in late 1959 or early These plants A I960. plant special produce to man-made purpose is under construction in Holland. rubber and latices HOWARD ago, asked if he favored further "international trade," he would prob¬ Nature kind more never was in than the harvest Despite reduced acreage brought about by gathered in. government edict, a new high was set in production of grains on which the American public is so dependent. Russia in its five-year programs has made great strides in industrial production, but of its farm program little failure heard been has live to to up its of because ever as livestock—of which our the Jr. part—has bene¬ a ever a market for the products increasing crush. Soybean oil meal, which today is the more significant of the end products, is being consumed by our animal and poultry population in quantities hardly thought possible several years, ago. Soybean oil, the other end product, is used for human consumption, help in the form of overall farm because year and now of the a abundance feed his This meant livestock, and the farmer had There are some curtailment are of hogs as money . gray clouds overshadowing the pic¬ minor by comparison. As cotton by acreage hurt the producer of linseed oil. the broiler in headaches for the and example, government any the processor's raw industry has produced the feed materials manufacturer. without protection in end-product prices. has "faced similar situations problems now Through research hearing management departments, seeds and is confronting it. and the not giving him But the industry dismayed by the and the of work of vegetable manufacturer will its oil- make further strides in meeting the ever-increasing demands of America. certain more second, because only thus to avoid war, and supply dollars to those can we our customers are the most considerately world; customers are habitually coddled; people with something to sell take to their bosoms those who are prospective buyers of their wares. Traveling salesmen take buyers to dinner; retailers offer free ice water into their stores. those to Whenever a mere "lookers" There is thinking no To . sum greater degree than had been visited upon the business of -"importing." It was victim¬ ized by ignorance, trampled by stupidity, and sprayed with prejudice. By misguided millions imports were regarded primarily as intrusions upon our own produc¬ tion, and "straw men" were set up to stop off the entry imports of heart had ruled their heads. In occupy glad to report that American businessmen come' to a proper realization. Far from : imports only to those products which am to have their not be secured, they are can actually scouring countries, to bring into our own the offerings of many parts of the world. The prejudice against importing has been dissipated by the more intel¬ ligent thinking, broader knowledge, and higher degree the markets of other of world consciousness of those who are responsible for the economic growth of country. our M. KENNEDY President, Consolidated Foods these conditions it appears that period of rebuilding and strengthen¬ ing our national economic structure prove 1959 will be a booming 60's short, 1959 favorable a national economy, with progress accruing at a steady, moderate pace, and varying in intensity from in¬ dustry to industry. If the foregoing forecast proves correct, it is safe to assume that the food industry will continue to forge ahead during the new year. Sub¬ stantiating the case for increased our sales are such factors as our _ information indicates ' good year for the national economy " a general and for the food industry in particular^ In" latter, competition will be at its usual keen pace, shouldn't present any insurmountable problems" which progressive companies can't solve through the " Intelligent planning of their business activities. FRANK F. President, National KOLBE Coal Association, < Washington, D. C. The old famous about to get Mayflower Hotel neighbor. new a in Washington Construction will is begin next month on the office building that will serve headquarters for the National Coal Association. decision The building in to invest reflects based upon sound that foresee coal in crease dicted new economic analyses coming of at least resurgence over in 1958 current of An in¬ the 400- years. 10% output the for a attitude an sharp a the million-ton in as period of general busi¬ a decline ness is pre¬ There is a variety of opinions among fuel experts regarding subsequent pro¬ duction levels, but all agree that the curve will continue upward far into., the future. . year. . v . The coal I?industry itself is over¬ looking no opportunity to increase Frank F. Kolbe its market potential. Its investment in new machines and mining methods has brought an output per-man day of at least four times greater than that of any other country in the world. Multimillion dollar preparation plants clean and size the product to meet the precise specifications of every cus¬ tomer. Combustion engineers are available through the Bituminous Coal Institute, an affiliate of the National Coal Association, to work with plant architects and engineers in providing maximum fuel efficiency. ;XI customer electric utility industry, which became the No. 1 in 1952, will use progressively larger heating and air conditioning is indirectly re¬ capturing this outlet for the coal industry. population increases and standards of living move As upward, more steel will be required. Since approxi¬ mately one ton of coal is required in the manufacture of every ton of steel, coal is expected to experience portant coal consumer, will also increase its order in the ahead, particularly as the vast highway program While overseas shipments of coal have wide fluctuations since the end of World War II, a leveling off only slightly below the present heavy overseas movement is expected. Railroads, once coal's best customers, now consume only a very small percentage of total output. ' is expanded. been subject to expand¬ industry itself, we can expect greater coal industry While the stature by the its Federal * Within the food an years ing population and family formation, S. M. Kennedy a predicted rise in disposable per¬ sonal income, and ample food sup¬ plies to meet the requirements implied by the former conditions. • proportionate gains in this area and in other manufac¬ turing and processing industries. Aluminum, once bound to hydroelectric power, has already begun its move into the rich coal fields where electricity for reduction may be obtained at minimum expense. Cement, another im¬ for year 'v.\" quantities in succeeding years. Although the home mar¬ ket for coal has decreased substantially, the advent of Corporation Under should or reduce own strives to raise its economic bootstraps, it looks to Washington for policy adjustments necessary to eliminate inequities in the competitive fuels market. It sales in several important categories in the year ahead. expects Congress and/or the Executive Department to For put example, it is increasingly evident that both con¬ venience and gourmet foods have captivated the public's fancy and taste. At believe popularity that entrenched on this present, there is every become reason to firmly more ahead will since also higher dollar volume seems offer to no be a receive they growing net emphasis more provide and store profit. awareness the fact in the operators with However, there that these products magic panacea for profit problems. becoming alert to a lid domestic on the residual oil imports that are crowding fuels out of East Coast utility and industrial plants in defiance of a Cabinet Committee recommenda¬ The dumping of natural gas under tion. industrial boil¬ that this Retailers merchandise ers, at whatever price is necessary to undersell coal in the during 1959, with sales rising to new highs these profitable products. year are wili | for new' but coal Generally speaking, the major fires of the recession have been extinguished. All that remains are a few minor conflagrations still affecting various industries. in preparation for the which lie ahead. In see in The electric S. : available current that 1959 will be an to | if these small.; . „ up, foreign customer for us. a profitable operations, since! in established channels of. interesting to obtaining established objectives* ^ thereby eliminating costly inefficiencies otherwise in-v v... — vA y. curred. States, he is plied with American activity upon which mistaken directed to was gap an who wine and song—yet the best entertainment we can offer him is to buy something from his country in return for the business he does with prove a It will be the goods. Furthermore, and can fill i In addition to the foregoing, the food field will make greater use of marketing information and statistics dur- * ing the new year. Taken as a whole, the industry is • increasingly aware of the value of sound marketing # programs based on facts arid scientific procedures; r Through such programs, organizations are able to chan- selling, first be¬ as means urgently need so further a nel their efforts toward Arthur S. Kleeman treated group in all the Non-foods processor feed floor a - efforts the has Use of substitutes has Extension of excessive (chicken) raiser the an Government crop support programs have placed on to the feed manufacturer in turn restricted the cottonseed crusher. „credit top and crops recorded peak sales. ture, but they a high level very of prices for much of the animal' population such beef cattle. for not program, be facing us. at economy was it were government export a major stumbling block would and no countries which otherwise rations for feeding has been last there is cause seem greatest phenomena of all this has been the fact that there , Today the whole commercial world recognizes the im¬ portance of buying abroad as well see tional procedures, with cost control programs playing important role in procuring the desired goals. through purchasing their goods. was will 1959 profit margins. Part -of this program will consist of striving for additional volume. Another seg¬ will encompass further improvements in opera-- is fighting, turn¬ increased tomers," by which I undertook to develop the thesis that the best way to answer bullying nations and pre¬ vent their to rapid realized. ment realize to come eye an be operational- standpoint, the new year will find the food industry intensifying its efforts to obtain multilateral trade essential, but that it is also a vital method of maintaining the peace of the world. In 1949, in this same dis¬ tinguished journal, I made the state¬ ment that "Nobody shoots his cus¬ only Now I is company resulting from the The have traders not to appear From the manger undisturbed, they had completely that international trade meant "give and take," with the "take" operating simultane¬ ously with the "give." . by the increase in our crops. Soybeans, as an example, the crushing of which is one of our major activities, are produced in almost double the volume they were a short five years ago. The crop of 269 million in 1953 grew to 341, 374, 449, 484, and 574 million bushels in the successive years 1954 through 1958. The soybean processor as a result has been able to grind out new records each year and to maintain his plant at capacity operation even though expansion of facilities has been going on steadily. mainly that that are products and packaging. forgotten fited of small limiting The processor of vegetable oilbearing peds and manufacturer of sell - ■ ;• , we can to are stores have any effect on manufacturers' plans the citizens whose lack been. One . their zeal Kellogg, indications distribution. which could well provide the wherewithal evenly spread prosperity throughout the world, our own country included. Many of our tariff walls were nothing more than mental hazards erected by uninformed H. they importance of buying abroad lor the purpose of broadening markets for American goods, is gen¬ erally accepted; large companies and for other nation has no '■ • Today of expectations. By contrast, our market baskets are overflowing, due to the ingenuity of our farmers and the many agricul¬ tural groups which are continually, bringing forth new ideas and plans to improve our total output. Hybrid seed, crop rotation, use of fertilizers, mechanical equipment — all con¬ tribute their part to make us a cation blessed it?" where and American goods visits the United of last fall when record hay and grain crops were season sell we Thursday, January 22, 1959 . selected with sales streamlined stores of ably have said, "I certainly do; what come President, Spencer Kellogg and Sons, Inc. development , mushrooming of the bantam market movement. Given the right location and management, these compact, to what constitutes sound world commerce, has improved substantially in the past decade. Ten years chairs KELLOGG, JR. carefully maximum Current The understanding of the average American business¬ man, as can 350,000 be if over parable estimated consumption of 3,130,000 United must KLEEMAN President, Arthur S. Kleeman & Company, Ltd behind the iron curtain against com¬ rubber consumed S. ARTHUR 43 Continued from page . non-heating coal executives season, and is another practice conservationists that both conscious of the sparsity of gas reserves are hoping will be prohibited. With almost dreds of more a . trillion tons—enough to last for hun¬ years—available in this country, coal looms ever important to America's defense structure and eco¬ nomic well-being. Number 5814 189 Volume . The Commercial and Financial Chronicle . . O. KOONTZ F. fifty-nine and hundred marks President, McCall Corporation 100th the anniversary of the Drake Oil Well and the founding of the Petroleum Industry in Pennsylvania. The Quaker Corporation is looking forward to a feeling of "cautious optimism." This term is used because we believe that, al¬ though there are many reasons for being optimistic, we must be alert Oil State this and Refining centennial year with in cautious view of effect adverse the on Oil general economy. Perhaps the. greatest reason for optimism is - the steady growth of our population and the need' for goods1 and services required by a dynamic people.1 Personal income in the United States is now running at the rate of $377 l/z billion annually, or 2% higher than a year ago. And t. o. Koontz consumer debt is nearly $1 billion less than a year ago. Thus the consumer is in a good position to buy what he wants and needs. The recent Christmas v As indicates season the average American con¬ is buying with optimism and confidence, -manufacturer a motive and marketer quality of auto¬ Quaker State is interesting in the types of motor vehicles. production of passenger cars reaches the the expected five and one-half million, 1959 should be a successful and profitable year. lubricants, continued growth and use of all If estimated the is There much that the small evidence car will con¬ tinue to grow in popularity. By late 1959 or early 1960, makers of foreign cars will undoubtedly be meeting with stiff competition from U. S. manufacturers. The growing popularity of the small car should accelerate the trend to two and three more families. car With increas¬ ing number of passenger cars, trucks and buses, we must have greater highway construction, enlarged parking facilities, more and better service facilities, and better motor fuels, oils and lubricants. Quaker State has been making plans on a long-term basis. Manufacturing and research facilities have been given special attention and are being expanded. Sup¬ plies of our most important raw material, 100% Pure Pennsylvania Grade Crude Oil, are more than adequate. ; Additional transportation facil¬ ities was made in 1958. Continued special attention will be given to research and product development, the maintenance of a high degree of efficiency in all manu-. facturing and marketing facilities, and to overall man¬ agement. Among the things which call for a degree of caution are the continued threat of inflation and the continuing expansion in the demands of a growing population growing income. Manufacturers of established na¬ pipeline . spiral of increased wages and living costs. The Oil In¬ dustry as a whole faces some uncertainties in 1959 as a result of the recent action of the union of oil, chemical and atomic workers in terminating some 600 contracts. It is hoped that early 1959 will bring a satisfactory ad¬ justment of those problems which could be harmful to the Oil Industry and the general economy. I am optim¬ istic that a sane and realistic viewpoint on the part of management and labor will prevail and thereby elim¬ inate one of the greatest threats to our present economy. for the new year. Here at Redbook and in the first show substantial advertising two months of 1959. all a. B. Langii© promo¬ tion to the consumer markets, greater demands for color printing and more imaginative use of the printed page, will brighten the profit outlook of many of the nation's publishers in 1959. The rising circulations which magazines have enjoyed from 3,890,000 in 1949 to 5,345,000 in 1958; Redbook from 1,941,667 in 1949 to 2,741,000 in 1958—will continue upward. This circulation vitality, we think, is based on in¬ audience loyalty, more effective circulation methods, a large adult population, and wider educational opportunities, which seem to be reflected in more liter¬ ate readership. • This year's encouraging activity in advertising and circulation, naturally, affects favorably the printing end of the business. Opr,printing plant in Dayton, one of the largest in the world, is currently producing an average of 3,000,000 magazines a day, and we expect an even greater output for the next 12 months. ^ ., The increase of postal rate expenses, imposed last year, are being reduced somewhat at McCall's—as with other magazines—due to new methods of distribution and mail¬ ing. Though 1958 proved to be 3 relatively slow year for the publishing industry in general, showed an increase of 15% in net profits. Other publishers, too, perhaps spurred by the competitive conditions of last year, have adopted new techniques and facilities to im¬ prove their positions and, like McCall's, undoubtedly foresee increased creativity, productivity and sales for 1959. -v '• our company , JOHN A. represented a year of achievement for H. EVERETT LANE Despite the recession in insurance sales for States early part of the year, 1958, particularly in the New England in which area satisfactory. nary sales Company the Bostpn Mutual operates, were most Measured by the record year of 1957, ordi¬ substantially up, and sales of group and industrial life insurance declined slightly. The life insurance industry is giv¬ ing to the insuring public policies and service designed to meet con¬ stantly changing needs. Competition in the industry is keen and manage¬ ment is faced with the necessity of adapting its thinking to new ideas and to the requirements of informed insurance buyers. • Large segments of the country's were are either uninsured modern more tion. An teenagers or need adequate protec¬ unparalleled number of Aeronca, are becoming life Everett insur¬ prospects and this will continue to be so for tue next few years. The need to H. Lane the eventualities of death and old age is as prepare for as ever Because the life insurance and many other industry is alert to these considerations, and because the industry has always met the challenge of an expanding market in a rising economy, it seems reasonable to expect that the year and 1959 will show extensive gains in insurance sales substantial rise in the volume of insurance pro¬ a tection. The life insurance companies are faced with an in¬ creasing burden of Federal taxation, as well as increasing costs. However, competition and the ever-present desire to give to the insurance buyer the best product at the lowest cost will require that improvements and econ¬ omies in operations be found to offset the unfavorable factors. efficient more We duction. and economical - these with of the responsibilities in the airframe, the propulsion, manufacturing the guidance or ful, the Convair Atlas, is delivering unique information, including the President's Christmas message. Aeronca keep has found it both necessary and possible to industry in its progress towards responsibilities in the aircraft and missile step expanded field. In leaders. tion with some the Aeronca areas In such fields of finds itself the of one the development and fabrica¬ as high-temperature structures for aircraft and production Aeronca has attained acknowledged missile leadership. Major expansion and rearrangement of facilities has provided for the efficient and economical manufacture of structures as well as providing for continued research development activity to retain that leadership. New activities have been purchased, or mergers are in and which progress will insure continued development of Aeronca's capabilities. Aeronca-California subsidiary, acquired' Corporation, established was from in Pastushin wholly owned 1.958 in facilities a July, Aviation Corporation,, Angeles, Los California. The Division is engaged in the manufacture of B-52-G "Missile Platform" wing tanks, and pylons. - %«, Formal merger agreements with the Longren Aircraft Company, Incorporated, have been signed subject to stockholder action which is expected to occur in Febru¬ ary, 1959. This merger, when accomplished, to add materially to Aeronca's position centrating aircraft the trade the production on missile and name of This use. is expected in Coast portion of the aircraft industry. Aeronca's Baltimore Division developed is the and electronic line West is con¬ devices marketed for under "Aeronca-Digidac." the entry of Aeronca saw approach to the requirements. into development Aeronca, as "weapon a and production the systems man¬ ager, associated with the Emerson Electric Manufactur¬ ing however, be field that feel, To the skilled destined period. of to both now observer it became apparent that pro¬ continue The present missiles and until soon that and unmanned simultaneously for distinction and rockets a aircraft was considerable between manned will gradually air¬ merge the distinction may be only one of propulsion, is, between conventional nuclear propulsion. now under consideration for inclusion of add to which will production capabilities in the temperature aircraft structures. our advanced high We feel will continue manned systems materially significant a target Plans should reach fulfillment in early 1959 systems and rocket or , According to available preliminary data, 1958 saw an more than 50% in the orders placed for air¬ increase of nine months of 1958, months of 1957. However, same period showed only a slight gain due to budgetary expenditure limitations. craft and missiles during the first compared to the first nine actual expenditures for the the that, in all the communities where Aeronca is operating, we shall be able to move forward with industry and assist in the growth and development those of activities communities. are expect to we on In sound a again particular, and produce Middletown our growing basis in which in 1959 record a volume of business. J. RAYMOND LEEK President, Philadelphia-Baltimore Stock Exchange The 1958 year ended as the best year in the recent history of the Philadelphia-Baltimore Stock Exchange. There were traded approximately 10,000,000 shares, the largest volume since 1931. This increase of 28% follows an increase of 6.9% iiv 1957, the greatest relative increase of any ex¬ change in the country. The Stock Clearing Corporation, a wholly-owned subsidiary, now clears than more 1,000 transactions It offers our members and facilities ganization. more a day. services than any similar or¬ include clearance They by mail for out-of-town firms, 19 of are located along the Atlantic Seaboard south of Washington, all the way to Alabama and Florida. Methods for broadening the services of Stock Clearing Corporation are being studied, along with the most modern methods for handling the which continued By year end many decisions affecting the future of the industry became evident. The manned aircraft pro¬ is continuing. Production of the B-52-G "Missile jet bomber has been extended. This worldcircling heavy-bomber is the major weapon of the Stra¬ the increase in business J. Raymond Leek ; an- ticipated. gram Platform" tegic portant factor in the economy and the lives of the people supported by the KC-135 strato-jet tanker which holds all records for sustained non-refueled high speed flight. Digitized of the United States. for FRASER been Department of Defense inventory of missiles. a fine year in which great progress has been made. Much remains to be done. In summary, the year 1950 should show again that the life insurance industry is a growing and ever more im¬ _ had We feel that 1958 has been pro¬ Aeronca has been and craft before. ICBMs and in the duction acute IRBMs small in the company's history. Our employment is somewhat less, due to skills developed in the processes of manufacturing, and to physical moves which have permitted . ance at ... from Company of St. Louis, Mo., and Experiment, Incorporated, of Richmond, Va. established an industrial team to participate jointly in competition for missile for as factor in the further growth and development of the Middletown community area. For the aircraft industry as a whole 1958 was a year of readjust¬ ment of programs, and of re-exami¬ nation of future requirements. Em¬ John A. Lawler ployment generally declined in the early part of the year, but as eco¬ nomic requirements of the Department of Defense loosened in the early fall, employment began to gain until by year end it was approaching normal. As the re-examination of programs continued, many of the air¬ craft companies made radical changes in their organiza¬ tion to meet the changing requirements. t and hour, per ranging industry of the United States. With estimated sales of $23,100,000 and a sales order backlog of approximately $40,000,000 Aeronca finds itself again closing the best as to , citizens to miles 2,000 projects, by the military services by year end 1958. nation's aircraft industry plays a major role in of missile and missile the aircraft missile missiles system" well 40 November year President, Boston Mutual Life Insurance than During the year hardware was delivered that resulted in placing five satellites in orbit, based on various IRBM and ICBM combinations. The largest and most power¬ LAWLER President, Aeronca Manufacturing Corporation 1958 industry, set by military air was high-lighted in contract awards by Force for a tri-sonic manned bomber to Air system. anticipated throughout the year. Large numbers of new products scheduled for creased S. fields Continued linage and revenue gains for the magazine are went designed to accelerate to speeds of 3,600 miles per hour in 90 seconds. excess The New years—McCall's from space. The X-15 is Test flights man. yield ability to enter and return in man's data new by 1959 which should announced Mills, have been scheduled for 1959. 10 much in air-to-air for Coca-Cola, Singer Sewing Ma¬ chine, Libbey Glass and Fieldcrest past expected to begin in mid More like the are at speeds in excess of altitudes above 70,000 feet. advertisers not in McCall's last year, in missile, capable of the highest speeds and altitudes ever to be penetrated fly in¬ revenue American's manned the U. Corporation, both McCall's magazine creases Man's dream of space travel moved toward realization "roll out" in the late fall of the X-15, North requirements, McCall bomber has been certi¬ with the The fantastic pace for the brands, eager to boost their sales, have already started the trend to larger advertising expenditures 45 fied for inclusion in the Air Force inventory as an opera¬ tional weapon system. in with its tional have an Industry and the sumer If McCall Corporation reflects the industry-wide trend, publishing can look forward to continuing public accept¬ ance and rising profits for 1959. We think advertisers, taking advantage of magazines' expanding circulations and proven readership loyalties, will step up ad¬ vertising budgets this year to meet numerous uncertain factors which may Convair's B-58 supersonic jet ARTHUR B. LANGLIE President, Quaker State Oil Refining Corporation Nineteen (441) Air Command presently in being as our major of strike force retaliation. This aircraft will be weapon . The cumulative effects of our continued expansion and broadening of our markets should creased business in the new year, ment, concluded Stock Exchanges encourage We fostered in¬ an agree¬ between the Boston and Pittsburgh in November, 1958, which is adding to Continued on page 46 46 The Commercial and (442) Continued, from page R. 45 G. LeTOURNEAU Chairman of the Board and the activity of their markets This P-BSE. the is the they result of are attract the tions the alliance of in now markets on the facilities the position a three exchanges, the jointly severally and primary listing of the securities of located distribution the in United Eastern throughout this entire States. area to corpora¬ Sources are of avail¬ now able; and the repeal of the Pennsylvania StockJTransfer Tax by the 1957 session of makes dealing well »as for issuer. as issuer There well as market, which the Pennsylvania legislature the P-BSE most attractive to investor on is anticipate we and sufficient good investor as to patronize reason the home increasing extent. tc an EARLE II. LE There is quite now for though there may ing the 1959 in pace which the part momentum good and so. It is the and a half ago. I do not look for any tremendous but I see no reason why we not keep climbing steadily ahead and quit being so jittery that the moment we hear things are slow¬ is mand for remain that the loans will continue through the first half of the de¬ strong year porate some ing down confidence looking to the forward 1959 year with E. H. Le growing in 1929 there m F. LEOPOLD president and Chairman, Ero Nineteen mobile seat predictions. fifty-nine will be Manufacturing Co. good year for the auto¬ industry if new car sales come up to cover While the a older still is car 1929 principal our to owners is install the seat clear covers, would also significant that 84% of new purchases involve trade-ins, gen¬ erally leading to "dressing up" of the tive new The is car I course particularly were act which is , Howard F. Leopold to lot a lift the load from hungry. I think program, cover of machines for their heavy has Two auto our new to our successful of Protecto sales to a focus national attention even more important in 1959. We full year's sales from 12 Pro¬ opened at various times during the second tecto stores a half of last year. In addition, we expect to open some 30 new units in the chain this year. Firmer establish¬ ment of our new products will also improve their con¬ tribution to volume. The recent acquisition of the seat cover division of another company in Dallas, Texas, will not only add directly to sales but will make possible the penetration of a new geographical area with full line of products, further economies in distribution, and a more efficient realignment of our production facilities. We will also our announce in our shortly the introduction of other sporting goods line. Such moves have placed sharply if anticipated sales of auto seat Ero in new car a new products sales bring an increase in More importantly, they signify intention not to be dependent solely upon general business conditions. We consider this, apart from all statistical auguries, to be a salutary attitude for any covers. our company. continue available to refinance to and D. but its possibly- herald rates new a of surge the increase on because of the a recovery year, in progress our \ WILLIS : Pan G. American LIPSCOMB Traffic World Hawaii on gained 18 per cent over the last half of dramatic a ness was the as never before. : . of improved of vitality of the This will the in of period are in of expand in that the appear will continue to be island of Oahu Honolulu. of omy Arthur D. It the 1959; the neighbor • that of JOHN F. 1958 seems as national The growth in transatlantic than expenditures chases, it and now heavy a appears, in corporate ' . pushed us into These had profound earnings, and in record industries on highs. the These whole American sys- tem eastbound transatlantic esti¬ an cargo ton miles miles.- This year the total may be more million. increase Of Pan Am's over more total last year. Next summer, traver The year ments for 1958 was studded jet co transatlantic 1959's peak summer season, 75 mile-per-hour Jet Clippers. . per with Pan" American: capacity during cent will be in important 575- develop¬ ' * It the opening ci the first United States com¬ mercial jet service with Boeing 707 flights to Paris and Rome beginning October 26, and to London on Novem¬ ber 16;. • • saw The operation of a jet leasing arrangement . with National Airlines in which National used Pan Am jets to open the first domestic jet service on its New YorkMiami route; some latter fed 100 before. pur¬ pro¬ and Pan opera¬ lesser extent . effects upon the economy as a whole but did little to effect certain indus¬ tries which showed increased duction : flights will stimulate factors which recession. the a 45 per cent increase for the first 10 months of the same period in 1957 and are estimated to a over considerable • capital decline in inventory the " were reflected to Looking forward to 1959, I predicted that the business improvement of the last half of 1958 will continue through 1959. Traffic this winter is "^mwqng a LILLY Cutbacks was American's worldwide routes increased 96,595,000 ton we economy. half times those oil tne to that level for the full year. Ton mileage in the Company's Pacific Division increased by 6 per cent, and over its worldwide routes as a whole by 10 per 'cent. Pan American's cargo ton mileage for 1957 .surpassed that of any carrier, domestic or overseas, with a total of emerge from our recent recession basic factors have proved to be guideposts for certain a similar period a year ago. hold 1957. Chairman of the Board and President, St. Louis County National Bank, Clayton, Mo. a throughout • • airline's showed tied to the economic development the neighbor islands. While there should be some improvement over 1958, it is doubtful that the volume exceed January through April. ;1959, cent over the second half of 1957. Cargo, ton-mileage also increased this year over 1957. The islands; will of will Jet the mated 6 per reduced travel Pan on of econ¬ Hawaiian Airlines is air Lipscomb Am's during the latter half of the year. From a modest beginning, stemming from the business recession in the United States, passenger travel of the sugar strike for some time opportunities for employment in the agricultural communities. Perhaps more than any other business in the Territory the G. . continue to feel the damaging effect Lewis on during; — ' the on City that the appears jet service stimulating effect London—Pan two and tions Willis basic growth in Am's The destinations books for however, it primarily and Pan and Clipper sub¬ investments mainlandsources from Rome tre¬ economy result increased of Atlantic. the jets can be judged from die fact that advance bookings to Paris, The develop , cases 1957, upswing. the-result: - capital, further stimulating the very dynamic growth of the Territory.* main System This growth in transatlantic busi¬ appreciation Hawaii It Sales. and Airways An upswing in traffic in the last half of 1958 will give Pan American World Airways an increase of 11 per cent this year over 1957 011 its transatlantic routes. In the last six months of 1958, traffic on these routes LEWIS Hawaii. the Interest believe I factors, 1959 should essentially be The issue of statehood will stantially our debt. making money increasingly use becoming more expensive. Vice-President, use. Anyhow, there's lot of let's get going." mendous of its climb throughout 1959. In conclusion above the the chases to current needs, rather than The completion of a jet financing program involving over the United States; The opening of a $15-million-dollar hangar and Atlan¬ tic Division headquarters and the start of making on economy on the consumer retail level. Here is the key for 1959. In 1958 the consumer kept his 39 banks in cities all pur¬ position to benefit obligations Short-term corporate bank loans will be me franchised than achieved by the industry generally. The introduc¬ tion of new products in the health and sporting goods fields has added substantial new volume to over-all sales. These factors will be term the grading rest of the United States will seat covers and level closer to the previous year's will have the benefit of at of specialty stores has held sales of auto accessories which will affect our 14 ly59 is the availability of credit at reason¬ interest rates. I see no softening of interest rates long as the government continues to utilize short- economy able duction and our pressure. final" factor of importance state during 1959. a would chain warned inflationary The become latter half of 1957, comprehensive costexpansion of facilities in factors have contributed the Alaska to a declined with the drop in new car sales, our been sustained at year-earlier levels and The opening of He some business conditions and of the intro¬ in the earnings will again show improvement. year. time to come. With constant pressure on the Congress from all sides, balancing the budget does not seem probable for the fiscal year 1959-1960. However even a bah need budget cf increased size will not stop The total economy of the Territory in development of , strongly encouraged by the admission of statehood, and feel confident that Hawaii will. are counter¬ industry sales of covers and supply all the grading use. any the future. construction heavy commitments for In 1959 I look for heavier consumer buying in the durable goods with its consequent effect on the auto, steel, a revolutionary new terminal at Idle wild; inauguration of Economy-fare flights across the The John F. Lilly aluminum, furniture, housing and electric appliance industries. This, however, should only bring us back to the approximate levels of 1957. This opinion is based primarily on public con- ] ; j slightly exceed 1957. : Probably the most oft-discussed factor, although it is | deplorable one, to affect our economy is the inflation | of our currency which seems to be assured for 1959 LeTourneau President, Hawaiian Airlines We com¬ The further results of this program are evident in fiscal year ending this Jan. 31. While volume own ARTHUR 1959 products. seat costs. have to go over to the foreign people to build their own ma¬ should expenses are released during the stammer, the majority of prudent corporate recognize this fact and hold the line Corporate earnings will certainly exceed 1958 in favorably situated with regard to labor supply and costs of shipping to our markets. As a result, despite lower sales, we were able to increase profits. This was after the business to be done yet, so areas moreover G. R. when the backs of laborers and feed may ; earnings will and should equal or chinery. Perhaps to make it easier we could build one part in one country and another part in another country, etc. Then we could trade the parts by the hundreds of thousands and each country could assemble thousands sales by di¬ general rapid recoveries in the latter six months. confident that economy. business instituted including we teach and past two years or cor¬ a of it. more Ero Manufacturing Co. a case in point. Anticipating the we cutting in the declining seat downturn ever to rate of recovery large part of the world is still crying for machinery greater prognosis for true for those able to lower costs versification. feel on wouldn't be able to get all covers. favorable panies able the of executives I by the dealer with attrac¬ seat be at confidence second quarter I imagine the grading machinery used today is times what it was then and I'm still planning on It car traded ratios more I par¬ plastic types. made recent should addition customer, current fashions of rich upholstery have caused an increasing perceniage of new car ticularly that was look a not justify this confidence the stock market while moving to new highs in the first six months of .1959 j sideways or even feel a correction after 1959 think we happened I What 1958 things began to slow down, every¬ body acted like the world was coming to an end and our State and Federal Governments both .began letting construction contracts forbidding the use 6f machinery. The Florida Canal was started using wheelbarrows to build it. No wonder they dropped it. The propaganda was that we had made too much machinery, and they literally threw a monkey wrench into the gears of manu¬ facturing. One of my accountants figured it out in 1935 as our Peoria factory was just getting well under way and I was already proposing an addition to it, that with countries HOWARD in will 1930 because lesson. from tions thing that hap¬ and again, our A demand kve j confidence could move inflation grows, they will pay higher prices to get their inventories back where they belong. Masters for credit. this expressed by investors assumes corporate earnings to sales will continue when higher sales are realized in 1959. Should corpora¬ and making in and of armor earnings, that those corporations who have dtme cost-cutting during the first six months ! that little everybody starts to In fact, I think that a lot of people are keeping their in¬ ventories dangerously low right now, because as wages continue to rise 20 fact is programming additional capi¬ tal early in the year to meet the the serious Tne a business. The Pacific National Bank of San is of inventories. cut that of Francisco obvious boom, should machinery the whole world could if year not longer. is strong and ready for a new Should any international event or a whole but the stock market in particular ability of corporations to hold the line on costs. the generally are opinion my at Business balance should on a through least the first half of 1959. conditions in the West Even of 1958 the year should continue with satisfactory promising. recovery latter bit of heavy construction in the a It back most me nation dent certainly be slowed down or even reversed, j Another very important factor which could affect the is happen slacken¬ some business in started be is to the events economy as a a learned San Francisco, Calif. The outlook of offing and that's the key to good business. Things seem to be coming back up "slow but sure" since the slump pened MASTERS that period of progress. series Thursday, January 22, 1959 ... would I do not believe the President, Pacific National Bank, fidence President, R. G. LeTourneau Inc. of had previously concluded a similar these exchanges individually. arrangement with As as through accomplished which P-BSE, well as Financial Chronicle Atlantic—-another result of Pan Am's. constant efforts to international airline fares; reduce And a "new design and equipment all The most look," a new which brought a clean, modern paint job to Pan Am planes and other over the world. significant event of the year was the deliv- Number 5814 Volume 189 . F. early fall of the first of Pan eiy in late summer and. Ari's $300,000,000, jet fleet consist of 23 Boeing 707's, 17 of Intercontinental version, and 21 D<£-8 jets. The first six Jet Clippers are now in opera¬ tion across the Atlantic to Paris, Rome and London. Tiiey have set speed records of 5 hours and 41 minutes to; London, and 6 hours and four minutes to Paris. And, they have been operating with an average of 95 per cent of their capacity filled—an extremely high-"seat factor" / for any; time of year, and unprecedented-in winter* complete, will long-range when the th£m At President, Monumental Life Insurance Company The outlook for 1959 for expanding and instance, has Since increasing the ownership of life insurance is, I believe, good. Some of the factors which will affect the growth of life insurance are favorable—others unfavorable. In my opinion the favorable factors favorable to an outweigh the which extent I un¬ be¬ optimistic viewpoint for the year 1959. It seems probable to me that busi¬ ness activity will continue the pres¬ have this time, Pan Am's jet lease arrangement f Airlines, makes it possible fOr.that airline ; the same 1948 moved $43 million backlog of non-defense a total a 223 of manufacturing firm9 sidelight to of these industries. A new Most heartening state. to the diversification the is fact these firms now manufacturing "Arizona Made" products shows that these firms, on the average, are looking forward to a 10% increase in business of survey in lieve justifies an '% operations,. for LOWEREE HAROLD 47 orders. aircraft. The fleet, of 44 (443) Chronicle The Commercial and Financial . . 1959. Promotional efforts to add to the roster of diversified manufacturing industries will continue at during 1959. Tourists visiting the state pace ently improving trend throughout new year. The extent or degree of this expected improvement could they have completed trips to' Europe. They then streak down to Miami and back and are'"returned to year and another transatlantic brought about by inflation, the atti¬ accelerated are expected to arrive here numbers than ever before during the coming Some predictions are for an increase as high as year. by such factors as public non-acceptance of the 1959 automo¬ bile models, rising costs of living an r ; with National the operate two jet flights every day between New York Miami Pan Am jets are turned over to National to and be lessened after Pan American for maintenance time for the whole operation— roundtrip between New York and Europe, and roundtrip between New York and Miami—is less than 24 hours. trip. The total elapsed In middle the last of of Pan Am's New much year Eight jets can be parked on the hangar floor and another 14 parked on the ramp outside. A cantilevered roof covers the 180,000 square feet of service its jet fleet. to to enforce wage space, and on each side of the building are eight electrically operated doors 80 feet long and 40 feet high. Pan Am's new terminal at Idle wild, which will open within the coming year, is of a revolutionary, "umbrella" design. A circular cantilevered roof, cove.rihg four acres, will extend well beyond the terminal '.building itself, tion for parked aircraft and weather protec¬ cover for passengers Passengers - will board the planes by .means of ramps extending directly from the waiting room lounge to the aircraft door. Passengers entering the building from an elevated taxi ramp will-have no doors .to, open. The entrance opening will be a "wall" of warm air. that of reservations procedures on world¬ a basis is also in the advanced planning stages. Two wide Pan Am put in the first nationwide, electronic reservations system. By means of this, system, the ticket years ago, Counter agent get an answer in four seconds to any request on the availability of space on'any of hundreds of Pan Am flights. The airline now wants to add refine¬ ments—such as automatic ticket price-quotation—and such make can available to the traveling public all its major stations around the world;* - at system a ELMER would I will of new insurance in 1959 10%; terminations should sales by perhaps 1958 considerably less, and .ihe net gain of insurance in force will, I believe, be considerably better than in 1958. -On the matter of Federal taxation of life insurance be if in in 1959 the continuation that the companies of nationwide the This I as area, with its close ties to such steel and automobile manufactur• ing, felt sharply and the recession 1958 the than economic basic industries more that the demand for new HARRY to electric J. LOYND gauge activity under its, production serves as is that way of in electric cumulative a power Steel v pressures. • •• . remains production bellwether significance in Northeast Ohio's structure. Here too, The area's 75% of capacity, steel industry output in December of auto .t parts sharply sagged area December had reached early by week. " < local full in . 1958, :economy V-"".•.1 V their , at the but by automotive plants the auto production increase in are * • In in to play anticipated industry's 30% of relative Northeast Ohio The final strength appeared on down new housing units completed in 1958 only 3% from under the power output for 1958 Summing up, Cleveland- department store sales, for example, was 1957 in during 1958. tally figure. 1957 volume. ' The number of Our was was Company's less than 1% total electric 3.2% below the 1957 volume. Cleveland-Northeast fully confident the New Year found be in Ohio that it will be every segment a in confidence is of Arizona's , # basic and important Arizona more hopeful outlook for 1959. Mining, much nearly * economy. a 9% gain. the new year, renewed industry, has Major coppei this state, for instance, have lengthened recently. The marketing situation, as metal is concerned, has improved greatly far as over a this year ago. On the farming scene spite of the recession and its effects, however, some areas service should record a their work weeks up 1959. part economy overall increase of approximately 11%. Elec¬ forecast to increase by 12%. Our At the outset of producers " 1» t gearing 1959 a an is a entering good one. it appears that Arizona farmers Cotton pro¬ of increased acreages. Vegetables, citrus and other diversified crops in greater quantities than previously will contribute to overall agricultural gains. Range conditions signify experience another prosperous year. duction will undoubtedly go up as the result will cattle population increases. contributing to Arizona's eco¬ nomic growth has been the phenomenon of industrial development in the state since 1945. That this growth will continue is indicated not only by inquiries and investigations of manufacturing firms now located out¬ An outstanding factor plans of here. One nationally-recognized, company, side the state but also by firms already I Savings Banks Association of the a year York has it been? State 1958 For the 128 savings has been another year safe and we announced expansion we have set new records. To¬ the savings of more than 11 million depositors, whose deposits total more than $20 billion, up $1.4 billion over last year. This year we paid out nearly $610 million in interest-divi¬ dends. Our mortgage holdings stand $14.9 billion. this was accomplished despite antiquated State Banking Law that prevents savings banks from the tric business has been as increased Arizona's MACFARLANE, JR. day, the savings banks of New York State maintain the safest security for at LUCKING Public Service Co. parts of the nation during the past year, Arizona main¬ tained this upward trend. In our own business — electric and gas service —we the **' - world. of • • of service to the people. encouraging thrift and making thrift And Lab¬ general business gain of approximately 10%This follows economic growth trends experienced by the state since 1945. In spite of economic losses in other expect / the state. our estimates Conservative gas in the highest level, of the year payrolls in this vital segment of the The ... components and and that so have helped to assure the financial security of families, homes and communities throughout Mich., in Arbor, WALTER T. to Cleveland week was almost triple the April figure at bottom of the recession.. Production major of business and economic is significantly upward. the trend Ann 1959, of New All T a in of President, Arizona indicate . profitable, markets in various MedicalResearch total Thus, in 1959. we are expecting a year of solid progress, although something less than a boom with its manifold inflationary countries. In its entering year-end, our of progress and world. of the health needs of the sum is at the feeling, however, that the steps that have been taken both in Europe and elsewhere will tend to increase the international exchange of goods, which should be beneficial to both producing and consuming banks Harry J. Loynd branch building program is well underway both here and overseas. Our modest increases will be achieved by sound marketing of our products to meet the growing Lmdsetn It made clear estimate of 1959 trade is dif¬ a President, Buffalo Savings Bank, Buffalo, N. Y. expect to move into our new fall the were What kind of five-year capital program, oratories of all index 1959 State of New York is continuing on schedule, will enable the company to take advantage of new going on. Seasonally the annual rate of H. H. Liming President, had in than we have $50,000,000 $12,500,000 units. being created for meat, beef, and the world population does not appear to be keeping pace with the rate of human increase, so that a good outlet for beef and beef products is indi¬ cated for the coming year. Substantial currency alterations an years. We sales and cattle Parke-Davis, countries ad¬ justed, this production at year end was 15 Elmer above the low point of the recession in April, 1958. This rate of recovery is encouraging, inasmuch as it reflects the of so many varied industrial activities.'^. -* inflationary spiral gains. we enter 1959 with more potential new products in the advanced stages of clinical and during permit further achievements integration of the newly the KILGORE third year, a progress particularly position. sales and earnings expansion made acquired assets and the broader base of operation should permit our com¬ pany to better cater to the world demand for animal protein. With the economic progress that has been made in Europe and other areas, greater offset many of our Our position industrial its area, for utility is in the overall in ficult. expect a continued strong improvement in general conditions in 1959 and a modest increase in As for producing should public works will continue to there is the possibility that by An Company foreign Department financing could result in a further firming of long term rates. Creeping inflation, it seems to me, is the greatest single threat to our economic well being in 1959. some the same token, -our re¬ covery has been more rapid. The arrival of 1959 finds the key eco¬ nomic barometers of this area point¬ ing upward.- & Treasury could Limited Packers capital* for plant and equipment However, LUNING expanding its operations and went through the early stages of absorbing its acquisition of the Armour in 1959 over 1958. It appears expansion, housing, and be strong. In addition, own 1959 demands are probably show an increase investigation generally,, nation International interest received on investments will The net rate of I Arizona 1958 in will be significantly greater in as a group H. H. total Federal that for that appears International Packers Limited 1959 than in 1958. our gaining momentum at the end of 1958. was it up, take, but it would be reasonable to income taxes paid by all of would enacted, believe - recovery it to guess what form a new law, business The Cleveland-Northeast Ohio area expects to share economy. Summing bids fair to be another year of business progress. probable that a adopted by the early in 1959. There would be no point at this time in attempting President, The Cleveland Electric I entire companies, I believe that it is highly new and permanent formula will be President, Parke, Davis & Company Illuminating Company 1958. President, that judge exceed LINDSETEL L. that in spite me income will increase. ' Modernization to over Finally, private and public construction for the coming will definitely keep going up. Those in the indus¬ try confidently expect this segment of the economy to set new highs during 1959. Based on the nearly fantastic pace construction has set over the past 10 years this is an exciting and stimulating factor for the 1958, and probably will exceed 1957. My belief is unemployment will lessen, and disposable personal ceed Congress and.cargo. appears possible adverse factors busi¬ activity will most certainly ex¬ 15% of such ness hangar providing it ever, Lowcree Harold F. operation moved into a $15,000,000 hangar designed York organized labor in striking demands, etc. How¬ of tude in greater K. Macfarlane, Jr. providing the services wanted and deserved by millions of the state's citizens. We have helped more people own their own homes. We continued to be the primary source of mortgage with holdings of more than half of held by the major financial institu¬ tions on properties within the state. ' Today, more than 4,375,000 people in New York State live in homes or apartments being financed by savings banks. In New York City, one out of every two families lives in a home financed by a savings bank. funds in the state, the total mortgages principal change in the mortgage portfolio during was a net increase in mortgage holdings of approximately $1.4 billion—over one-third more than in 1957. There was also a 20% rise in new mortgage loans The the year expansion of FHA loans. aggregated $4.9 billion or about 33% of the total loans outstanding. Investments in FHA mortgages totaled $3.7 billion or 25% of the reflecting principally an Conventional mortgages total. million or 40% of total loans. New York State veterans now live homes financed by savings banks. And, as in past VA loans amounted to $6 More in years, in than 600,000 savings banks lead all other financial institutions ownership possible for war veterans. making home We and continued to help the state's communities grow with investments of close to $2 billion in than 195,000 home mortgages in two counties alone prosper, more —Nassau and Suffolk. Savings banks of New York State were also able to on page 48 Continued 43 The Commercial and Financial Chronicle (444 > Continued make from ownership possible for many thousands of families elsewhere in the nation, mainly war veterans. This has helped New York State to remain the financial not in the past—to cooperate fully with other banking community in efforts to bring about legislation that would make it possible for all types of banks to better serve the people. The savings With -elements of the home heart have we as 47 page will banks toward work modernized a banking . Thursday, January 22, 195) . increased income and available, the for more the prospect of better jc will have a tendency to spend and services, and also to use hii consumer both goods banking credit to •' ' '-"c ' •' law. . greater degree than he has in th« a past. •: ■ > ■, ; «- the nation, but the world, and has helped enhance the prestige and prosperity of the Em¬ pire State. The home loans amount to approximately $6.35 billion. The Our investments in state and municipal bonds of more than $450 million helped make possible more schools, During the coming year we will act with a confidence based on honesty, on honor and the proud record of our roads, highways, houses of worship, and other state and municipal improvements. buy - a little cautiously than they have in the past, because the: are being forced to rebuild a depleted inventory ant to begin to think about the problems that go with fur¬ ther expansion. Perhaps by the end of 1959, the busi¬ service nessmen to increase of only ; than $3.5 billion More of assets hold for we our of savings bank continued to provide additional services conveniences to the people, such as low-cost life the over counter at savings bank offices, which reached 165 of a new the state's high of close to $360 million. Savings banks continue to encourage thrift among the .state's school children. Approximately 1,217,951 school children hold $55.2 million in savings.1 During the year the savings banks completed a-study capita savings in New York State. The study re¬ vealed that where there are savings banks, people save more. In counties where there are savings banks, aver¬ of per to the people of our state. We shall continue operate in the best traditions of savings banking. STEPHEN The ; 1959, The outlook in the for of service to the people. the past year The Greenwich Savings Bank held its 125th anniversary celebration. The Southold Savings Bank passed the 100 mark. At present, there are 41 savings banks in New York State over 100 years old.' ■ In this past on the more effectively. more Now, what kind of will 1959 be? It will be our 140th year of progress and of service to the people. On the basis of recent years, we can a year forecast for '59: deposits totaling $21.4 billion; mortgage holdings of over $16 billion; interest-dividend payments of about $640 million. These are modest figures that reflect the continuing growth of savings banks in the face of handicaps imposed upon them by the tin-lizzie State Banking Law—a law which does not take cognizance of the people's need for full and modern banking services of all types. We will continue, however, to make home ownership possible for more millions, to provide a safe and profit¬ able haven for savings, to help our state and its com¬ munities to grow and prosper. We will do more than this. We will continue to wage against inflation, fully conscious of our respsonsihility for leading in this vital battle, fully aware that war tf the forces of inflation sweep will suffer. almost savings, to make the public abundantly aware dynamic economy makes it more essential today than ever before that capital requirements be provided by savings, rather than by an inflationary rapid expan¬ sion of the money supply. The savings banks of New York State also will make every effort to oppose any change in the tax status of savings banks in the conviction that to tamper with the in our status tax a of mutual savings banks would savings and the saver. on Because of the fundamental difference of commercial and mutual only result in the nature savings banks, it is fruitless to talk about uniformity of reserve position for the two types of institutions. The savings banks of New York State believe that bad debt for reserves of commercial bunking institutions, rather than tear down the reserves now permitted to mutual savings banks. The net ingome of mutual savings banks is apportioned to the depositors of those banks, either interest-dividends, or directly in the indirectly in the form of surplus and reserves which provide for the additional protection of all depositors, present and future. No one tout the depositor has any share in this income. ' The willingness bulwark for of the economic New York State To fmJ are people stability. to The is our savings main banks of the state's leading thrift institutions. alter the tax status of mutual savings banks would injure these depositors, discourage them and others from reduce the funds available for home building The present banking law in New York State became in modification tion tends 1914 has and since then. undergone Today only piecemeal the antiquated legisla¬ to hamstring savings banks in carrying out traditional service to the public—making thrift their safe and profitable. Not 17 grown from nine million in million today—but there has been an explo¬ sion to the suburbs. There But is a great savings source the in it as will credit consumer in was 1958. Because of latter part of 1958 the savings deposits showed deposits definite some reces¬ of investments in this type of security. With the increase in employment, there also will be undoubtedly more demands for consumer credit for both the pur¬ in of durable goods and perhaps for the increase loaning. The facility with which the in¬ mortgage creased loan demand will pend very much upon the the and which course depend very much decide to be able to be will met de¬ that credit policy takes course this credit policy may take will what the Federal Reserve may upon in do the tightening or loosening of credit. time, they have adopted a somewhat precautionary policy which seems to be quite appro¬ priate to me in the light of the conditions in the na¬ 'At the tional present economy. Another in factor that must be into taken consideration New communities have need sprung up. for mortgage funds—for capital. New York State—the principal banks in of funds—must operate under this obsolete law. -The savings banks of New York State stand ready— looking forward to the latter parts of the year 1959, general overall inflationary spiral our economy is the has 1959 year business to and more grow more optimistic, - and plants and equipment. new the horizon on in to -r the long-term view continuing decline in mind, still is the steady purchasing power of the dollar and the upward price spiral. The fact that our dollar is now at gives eral term in number a food one is at for discount a in the viewpoint, .because the nations of the It is unit dollar is the the future of symbol the currencies of of anywhere decline- if in the sev¬ 1 well understood fact that there is a the world dollar's that value However, that is in the would really > somewhat no be from downhill. future, but immediate outlook for 1959 throughout its entire my mind, it will be one of good business for banking and industry not only in this area, but in year both throughout the nation due from the and fears this facts and shall recovery through the be a happy 1959 year to of the the continuing recovery last recent recession, undoubtedly extend entirely into 1960, and so it should and new year for all of us concerned, the the businessman, and the banker. sumer, con¬ FREDERICK MACHLIN taken in recent months. The recent elections on national scale and at a state level in which the public apparently approved the so-called "spenders," must be viewed with something of alarm in taking a long-range President, The Armstrong Rubber Company As we enter 1959, the business climate is almost the opposite of that existing a year ago. The upturn in the general economy is proceeding at a rapid rate, and there are indications to rise. that the level Encouraging of business will and significant is the fact that the liqui¬ dation of business inventories ap¬ to have ended. pears Product is now Gross National running ahead of the predictions of most economists. 1 Thus, the outlook for the general economy appears good, and we in the tire industry expect to have excellent business year. Our nation's automotive 67 some million passenger an fleet of and cars trucks will be called upon to deliver than 650 billion miles of trans¬ more portation during 1959. For those of in the business of pro¬ engaged Frederick MachJin viding safe tire mileage to the coun¬ try's motorists, this factor, in itself, will guarantee another good sales year for replacement tires. Moreover, with the prospect of a 20-25% increase in automotive new sulting increase vehicle sales in original tire industry is heading for We a viewpoint. The recent strikes on the airlines and the shutting down of all the newspapers in New York City strong continue us estimate ment and units over The be 1958 over equipment and tire the sales, re¬ the record year. a in that 33 million will units sold, 1959 some 70.5 million replace¬ original equipment automotive tire increase an of nearly six million 1958. spectacular growth in vehicle registrations has large, growing, and strong demand for automo¬ replacement tires. The inherent strength of this segment of the market was vividly demonstrated by its are created of tive just examples of a rather shocking public disregard the simplest laws of economics. If the so-called "free spenders" given their way, and are allowed to go legislation which ignores the very simple are passing on and basic will accelerate. crisis laws economics, the spiral in of inflation If will we bility of of be this acceleration facing in the continues, the next 1959 year is the possi¬ devalution of the American dollar. a Due to the the creeping inflation over the last few years, slowly been declining in its purchasing and if this decline is accelerated by poor eco¬ legislation, the fixed income received by mil¬ dollar power, nomic lions of fact, has citizens our tne whole each American week will economic be at system stake. will In be at stake because, unless private capital can be accumulated steadily under a stable price level, eventually job cre¬ ation will be impaired, and I feel from the long-term viewpoint looking forward into the year of 1959 that have reached so-called "spenders" maintain cern ica, of the climax and stable dollar. a in the the battle "savers" This in between the the fight fight is vitally the to con¬ of every working man, woman, and child in Amer¬ because it is a fight against the organized pressure breed However, be that as it may, I think that the shortviewpoint for the year 1959 is a favorable one term because of ventories creating power the fact that they jobs, more for tne goods that he or In area, this ability the will as business is increasing the in¬ have allowed to decline, and so and so creating more purchasing worker picture recovery that who will then buy the various his wife wishes to purchase. Also, the 1959 in my mind is really gocd. for we have from the has been practically recession predicted of made 1958, and by most of almost in all a full prob¬ the analysts, spending overall for goods and services through 1959 be lessons better greater than in 1958. Also, due to some of the through the recession, there will be a stability in 1959 than in the years past. learned price behavior during 1958 while many industries industry figures will show that recorded reversals. Final in 1958, some 3.5 million more automotive casings were sold than in 1957. During the past 10 years, sales of passenger car and truck tires to the replacement market have grown from 49 million units to lion. It is evident that there is • more than 68 mil¬ rapidly growing market a replacement tires. Since The Armstrong Rubber Company sells almost exclusively better our in the replacement market, we expect to outstanding performance of 1958 during which the company established new The n^ sales of an increase $76,137,429 sales of of our company $5,179,974, reported 50% sales and profit records. and its wholly owned $81,317,403 for the 1958 fiscal year, our subsidiaries totaled for 6.8% or the over previous net year. sales When of the owned affiliate, Armstrong Tire and Rubber Company, Natchez, Mississippi, are included, the combined sales totaled $100,980,558, an increase of 6.9%. Net income in 1958 amounted to $3,227,756, equal to share, compared with $2,950,423, equal to $1.90 share, the previous year, an increase of 9.4%. $2.08 groups. a favorable for per per Production must keep and pace distribution facilities in the industry with the growing demand for tires and Armstrong is presently engaged in a multi-million dollar expansion and improvement program. Additional auto¬ curing presses are being installed in all our tire plants in order to substantially increase our productive capacity. New warehouses are being constructed at our tire plants to provide increased storage. These improve¬ matic ments, plus the introduction of three new lines of tires during the coming year, will continue to strengthen position in the market. We believe that for ' monetary safe started distant for the - world strength in the world of today where there is uneasiness about eral nations. * of thought. The fact that the dollar Canada, Japan, Germany, and sev¬ European countries is not reassuring from the long- Ameiica's the. form chase cloud one discount a be large, if not larger in 1959, sion, there is now definite evidence that both the com¬ mercial and savings deposits are increasing. Although the increased purchases of durable goods will involve some withdrawals of savings, and also some diversion of income into debt repayment, it seems also that more and more people are being attracted into the purchase of common stocks, and this will undoubtedly cause some flow of savings deposits into the stock market in the overall only has population 1914 to seems spend the on commercial and mid for other investments. effective carry we save saving, , ' It to are likely to investment in and on the part of business, for more funds their activity in 1959. consumer, to should be increased all types form of increased. be continue through wage for - creased tax situated am increasing employment, savings de¬ posits also are rising slowly but steadily. This expanding business activity doubtless will mean larger demands both on the part of the Stephen A. Mahoney the nation all the people We will make every effort to drive home to the people and their representatives the imperative need for in¬ that will short-term as Where year, the savings banks of our state closely to repulse the unwarranted attacks our industry and to refute our detractors by telling savings bank story more positively, more widely and I , During joined which that my the likely that both the demand for long-term borrowed funds and also Savings Bank will observe 125 years . in area ties in the City of New York—the state's oldest, will be 140 years old. The Seamen's Bank for Savings will be 130 and both the Schenectady Savings Bank and the Bowery Savings Bank MAHONEY banking and industry for 1959 seems to be quite favorable. The demand for goods that are manufactured in this area apparently seems to be increasing, and while we have had some unemploy¬ ment, this is now being corrected, and will probably be better in the year to come. Because of this in¬ crease in business activity and the decrease in unemployment, it seems that the demand for banking facili- savings per persons are $1,646. In counties without savings banks, per capita savings averaged only $531. The average savings bank account in New York State is $1,777. v • v;-' r'X V-r./', During A. to both age • where they work and live. near will feel less President, The Park National Bank of Holyokc, Mass. we sold insurance, facilities further also The positors have been invested in Federal securities, helping Treasury. and are de¬ to finance the needs of the Meanwhile I hopeful that legislation will be possible for more people throughout New York State to have the advantages and convenience savings banks enacted to make it the tire our 1959 represents a year industry because of of opportunity improvement in the general economy and rising business levels. We, at Arm- "Vdlume 189 Number 5814 .1. . strong, intend to capitalize on these conditions by virtue of the favorable position we have achieved in the industry. ¥ ' . JOSEPH 4 .Our company experienced a gradual and steady im¬ provement in sales and earnings starting the middle of 1058. We expect this improvement to continue during 1959—possibly at accelerated rate. an Our business, of course, is largely dependent upon the economic welfare of our custom¬ The ers. major portion of National and building industry, maintenance the automotive equally grave sin the of underpro¬ industry, the petrol¬ industry, the railroads, and the It is chemicals and plastics industry. Perhaps it is too early to see a trend, but there are indications that dealer margins have been advanc¬ recommended list prices must be by the manufacturer so as to provide an adequate profit margin for the low-volume dealer. The high-volume dealer will be able to sell at less and still make a profit. However, putting some meat on cut-tothe-bone selling prices, it seems to me, will not only help the dealer's profit margin, but help restore cus¬ tomer confidence in appliance pricing. National they? can I believe there is a certain danger to the dealer in railroads) forming the functions that traditionally have been allo¬ cated to the retailer to perform. It is axiomatic in our petroleum, depressed; — perhaps even to a greater extent than gen¬ eral business conditions. Since these rather ever in increase their rate of operations in We expect to participate in this increase, National Lead's 1958 sales* 4o the building and build¬ ing maintenance industry, and to those customers who produce chemicals and plasties, were not much affected by the decline in general "business conditions. These consuming industries, less cyclical than many others, have experienced some improvement in the last few months. It is expected that this gradual rate of improve¬ 1959. v ment will be maintained profit must con¬ sold. To what¬ his extent the retailer defaults the performance of functions to the manufacturer, he must also lose Joseph A. Martino them, we anticipate a marked rather a tribute to the value of the product being particular industries are generally considered cyclical in nature, and some improvement has already been noted in that whoever would reap economy since during 1959. his inde¬ pendence and freedom of action to that degree. How¬ ever, there are areas where the manufacturer can and should provide assistance to the dealer. Other than providing a quality product, as service-free as it can be, priced to allow an adequate margin, the most important assistance the manufacturer can render is perhaps in the area of training. It is up to the manufacturer to train the dealer thoroughly in the sales features and servicing of his products. It also behooves the dealer to take every advantage of such training offered. We believe the place to start with service problems is at the time of manufacture. As specialists, our goal is to conditions in 1958, National Lead Company put more than ordinary emphasis on streamlining its operations for maximum efficiency. Sub¬ stantial savings were made by trimming expenses wnere- produce a product that will need no major repair for 10 years. This is the best way to solve the service problem; build a product that does not need to be serviced. We haven't accomplished this as yet, but we are well on possible. We anticipate that 1959 profit will be favorably influenced by these economies. The advan¬ tage of many of the efficiencies made last year can be retained in full or in part 111 1959 when increased busi¬ the way. economic Recognizing ever ness activity is expected. industries mentioned above, National Lead operates a number of plants owned by the Atomic Energy Commission. In 1958, to consolidate our Various activities in this field, a new Nuclear Metals Division was created. This Division supervises the oper¬ ations of government-owned A.E.C. facilities at Fernald, Ohio; Winchester, Massachusetts, and Monticello, Utah, and operates its own fuel element plant at Albany, N. Y. National Lead has extensive interests abroad. It has a number of subsidiaries in Europe, Latin America, and Australia. There is good reason to believe that these will operations at grow a somewhat faster rate than Many of these subsidiaries were un¬ domestic business. touched by the general fall-off in business which took place in the United States in 1958. Furthermore, a num¬ of them ber are located in areas which under-industrialized and which, therefore, potential for rapid growth. ' are relatively seems to have National Lead is constantly investigating new oppor¬ growth. Its research on the die-casting of aluminum engine blocks is well advanced. A joint effort With Republic Steel Corporation aimed at the recovery of iron from a wide variety of ores has progressed be¬ tunities for yond the testing stage. Other projects aimed at tech¬ nological advances in chemistry, metallurgy and engi¬ neering are at various stages of development. While eventual commercialization of some of these projects seems assured, the effect on 1959 sales and earnings is, of course, 1 unpredictable at this time. Because of the status of its existing new new products, and its opportunities, National Lead Company enters the year with confidence in its future. FRED MAYTAG II President, The Maytag Company The home ahead from an in the year somewhat appliance sales industry, of ' surging than see approximately 8% just ended. We expect more now lows earlier this year, should recession increase over laundry those of our during 1959 sales to increase the nize the situation tion demand, thus years. had to as soon it and is inconceivable, with period increased to bonding against ning of the 1958 year, for the wire volume and the one lowering products, which were at point at the end of into held at the begin¬ were be a disappointing; industry. The decline in. the price levels of its very low proved to cable and a of 1957, continued 1958. The decline in volume due in which liquidation and realignment of inventories sumers' early con¬ and wire of cable products continued some was considerable part to the some during the part of 1958, but there was improvement in demand be¬ ginning in the second quarter which continued to limited a balance the the of degree over the For year. whole the physical volume business, at least insofar as our company was concerned, did not J. R. MacDoiiald compare too unfavorably with 1957, but this might not hold true with * respect to companies whose business was confined to specialized lines of product and limited consumer out¬ year as a of This lets. was not the case, however, as concerns dollar volume and profits. Although perhaps not generally recognized, the wire cable industry is made up of a substantial number and of or companies—some small which produce a single Utem a few simple products and others relatively I irge diversified product lines. Dur¬ which produce many and ing the extended period of shortages which preceded the 1957 recession, the industry built up a productive capac¬ ity in excess of that required to satisfy the need for its products. Hence, under the structure of the industry which I have mentioned, when demand falls off the business which extremely so normally is highly competitive becomes- and the price structure rapidly deteriorates* This condition brought about volume the dollar of the substantial decline irv took place in 1958: which sales coupled with increases in both labor degree activity of hence and to a considerable the economic position of the wire and cable industry, is largely dependent upon the state of the economy of the country generally. Its products are used in practically every branch of industry and commercial construction; industrial period. The change now al¬ lows it to remain in bond for 20 years General Cable Corporation Contrary to the hopes which The as eight years old. Authoritative sources say that whiskey reaches its peak quality in eight years of aging so there is a valid reason for storing it for this .. degree it reaches eight Under the old law whiskey be tax paid when it became whiskey Thomas F. McCarthy the 20 years, there would be danger of a peak load reaching the force-out period at the same time. This move should help stabilize the any home — all and types of appliances; automobiles; machinery, motors and power tools; railroads; mining; electronics; the rapidly develop¬ ing missile program; etc., etc. Two of the largest outlets for its products are the electric power utility industry and the communications industry, the activity in which, is dependent to a considerable extent upon the activity which I have mentioned* in the other fields of industry Although subject in some cases to certain qualifica¬ industry and I am sure we well all benefit by it. A great deal of credit is due one of the big distillers who worked tions, it appears to be the prevalent opinion of business leaders and economists, generally that the overall econ¬ hard toward this end. fantastically high tax of $10.50 per gallon is still with us. Because of the high defense spending, and re¬ in very This gardless of any real or fancied economy program on the part of the Administration or Congress, there appears to be little chance of it being reduced during 1959. It is this $10.50 per gallon tax, or over seven times the cost of production, which has caused the steady and uninter¬ rupted rise in bootlegging over the last 10 years. Boot¬ legging is still growing and is taking an estimated 20% to 30% bite out of the total amount of liquor sold The bootlegger is still cheating the government and the tax¬ payer out of a half billion dollars a year. It is difficult to understand why the Federal most recapture a substantial portion of Govern¬ this enormous popular type of alcoholic beverage. Sales of to have leveled off. The indications are whisky will again mark up an increase appear Scotch lower guarding 1959 iar signs of a reversal of the trend began to appear and some improvement has continued since that time. because the $10.50 per gal¬ lon will not have to be paid on all pressure brands has been con¬ We leveled off. At this writing that the devaluation of the franc will the price of champagne or other; French products. believe that the industry's policy of promoting moderation, is becoming more and more effective. Our public relations, research and educational programs aim at achieving true temperance as against overindulgence on the one hand and total abstinence on the other. As a consequence, the vast majority of Americans have the consumption of alcoholic bev¬ erages and it is no longer considered smart to drink too much or too often, as was the case before repeal. Today a marked gain in activity and looking, forward to a continuation of the trend toward a better price structure in the industry, I venture to predict that 1959* will show a slow but steady improvement over 1953. omy of the country will reflect 1959. these Under a conditions JOHN E. McKEEN President and Chairman of the Board, Chas. Pfizer U. S. mistic & Co., Inc. pharmaceutical firms have about rising sales but the \ entered 1959 opti¬ increase in profit margins may not be in the same proportion because of stiff competition and higher operating costs. Among the factors expected to spur the growth of .. pharmaceutical sales are the expand¬ ing world population with increased purchasing power, new research dis¬ coveries, and the wider use of chem¬ icals in agriculture and industry. Last year, drug firms reported increased sales, although some seg¬ ments of U. S. industry were hit by the recession. For example, Pfizer's 1958 sales about 5% reached an all over our time high, 1957 total of Pfizer's goal is "260 by 60," $260 million in sales by 1960. However, increased sales will be the result of more goods sold—not $207 million. Cognac sales seem to have zation is able to respond, almost from week to week, to right and are and other the adjust¬ ment of selling prices, resulted in considerably reduced earnings for the year. The deterioration in prices con¬ tinued until around the middle of the year when some it is not expected industry as a whole. If manufacturers generally are setting production levels on this basis, the danger of overproduction still exists. Maytag's production organi¬ nation's history. our 1958, the wine and spirits industry costs which could not be compensated for by siderably alleviated. 1958, and most, we included, are fore¬ greater increase in their own sales than for the than better year and, bonding period although the shortage in various sales year than of 20-year The adop¬ period from eight to 20 years relieves the industry of serious economic Fred levels the of vodka Maytag 11 warning, if heeded promptly, to change production levels. Everyone in the industry is predicting that 1959 will be a better fluctuating as by the Treasury Department was, in my opinion, a realistic and progres¬ sive step. Changing the force-out that the industry a few result of overproduc¬ tion. Inventory build-ups give ample year sub¬ indicated. Actually, the industry weathered the recession somewhat better than expected. the in it to recog¬ early and take plagued a last consumption of straight whiskies will probably but will not overtake spirit blends in the foreseeable future. Spirit blends are still years ago as a casting these columns in made The appropriate action to prevent a re¬ currence of the unhealthy conditions which I increase somewhat further, responsibility of the in¬ everyone stantially and thus sales volume. the predictions pretty obvious at the time and worked out were loss in revenue. coinoperated commercial washer and dryer field is expected to add to 1959 is McCarthy the logic of investing another few million dollars to enlarge the group of enforcement men Also, Maytag's entry into the It f. ment has not yet seen industry as a whole during 1959. We anticipate continuing to increase our share of market, as we did in 1958. dustry and thomas President, Austin, Nichols & Co. The In addition to serving the , previous time in Nevertheless, if the economists If they don't move ahead in good times, when margins? looking to the manufacturer for too much help in per¬ (automotive, at any ing somewhat, especially in those areas where they have been paper-thin for the past few years. It seems to m.e ' should have a better year also. that if times are getting better and if margins have been J. R. MacDONALD too lean because of recession pressures, i^n't this the time for dealers to move in the direction of healthier Chairman of the Board and President, noteworthy that in 1958 conditions ip at least three of these industries were has not increased and it i» Per capita consumption tion. apparent that more people are drinking less today than established Lead's business goes to the building eum or duction. a President, National Lead Company fit overproduction some MARTINO A. 49 (445) The Commercial and Financial Chronicle sensible approach to 60,000,000 adults consume alcoholic beverages in modera¬ higher prices—because highly com¬ John E. McKeen petitive conditions within the industry rule out any likelihood of major price rises. .Thecost of raw materials, transportation, labor, and con¬ struction will continue to rise this year, thus creating a tough "price-cost" squeeze for producers and indirectly upping the cost of the industry's expansion program.?. Investment in new plant facilities and research labora- Continued on page 5(k 50 The Commercial and Financial Chronicle (446) level 49 Continued jrom page orobably be stepped up this year by drug and the higher cost of construction. U. S. pharmaceutical and chemical com¬ panies will continue their programs of spending large sums of money on research and product development. Pfizer last year spent $12 million in this area and this tories will chemical firms despite This necessary are pharmaceutical producers are to continue to make improved' pharmaceuticals available to the medical profession. For example, we at Pfizer spent more than $1 million before we could market just one drug: Diabinese, our company's new oral drug for diabetes. This was the cost for the laboratory and clinical tests involving one million patient days of therapy for several thousand diabetic patients in all parts of the world. • ' V Equally important for the long run will be develop¬ ments outside the industry's U. S. markets. The year if the and new 1959 will crucial be another in the battle for eco¬ one political supremacy between the free world Increasingly free currencies and higher standards of living in the western world should not lull American industry into a false sense of security. nomic and Russia. and Soviet trade warfare, which includes the export of phar¬ maceutical products even though Russia and countries within the Soviet bloc have insufficient medicinal prod¬ Bank ments. ARTHUR Little we move Rock, Ark. further into the that of cost will the be year of further recovery a and we can have prosperity if sanity prevails, but if we are to stay out of trouble, the national budget must balanced halted. to the make earnings build to capital to keep up National Tea for look We stable food a An inflation and unstable dollar, lower the as yeaiv Co. From the and anti-trust laws can try and business in line. Competition keep indus¬ to be week of Other unfavorable factors, present, Arthur E. McLean endangering our economic recovery, are a growing belief that stocks, real estate, or other tangibles are the only things offering financial security. Stock market and other actively traded stocks have in been bid up to unrealistic prices measured former standard of value. New promotional stock offerings, highly speculative and optimistically priced, to say the least, are appearing in increasingly large num¬ cases any bers, and stocks of these companies having impressively selected names are being heavily bought by in experi¬ enced investors, hopeful that they will become wealthy in the years to come. Unhealthy speculation is again with us, call it investment if you like. these me, threat to an danger signals are on horizon, our economic recovery in the months ahead. addition to being optimistic, we can think, and listen. a In well afford to look, over that When H. McNamara V. 1958. These the are results ultimate objective is to make National Tea our not of new year ADRIAN O. McLELLAN Bank & Trust Co., Fargo, North Dakota Business in year. The has been generally good this past dependent primarily on agriculture, our area is area and bumper crops prevailed in River Valley. Livestock prices better than most areas of holding are the Red much up was expected. As a re¬ farmers and businessmen to in reducing or the same time deposits. As loo. banks 1959 Not in in this a only borrowers' of ths area situation, most going into are healthy very do the show condition. majority of improved ments, but the banks also have funds available for loans, our state¬ if more in • they not volume be commensurate with is ' O. the concerned, sales rise. I am it will be about the Automobile and that an farm machinery sales appear to be improving over 1958. Both home and industrial building show strong indications of exceeding last year, and public 8 high road and level. highway construction will Land prices are at a remain relatively at high gence in to assure the 1959, that the industry can on ; consumers in profit without volume sales. towards smaller,. "bantanf shoppir|g make a the future. By a fair profit I our well as our our own, because we have neighbors must be successful : • - looking forward with great optimism many of the prophets of gloom and industry has gained too muob to stop or even pause in the year ahead. Consumers have regained their confidence in the econ¬ and , are ■ is ready to spend optimistic an and outlook have R. for the money to 1959. MEGOWEN President, Owens-Illinois Glass Company . i Shipments of glass bottles and jars in 1959 will exceed the normal yearly increase with a more than 5% growth over the 20 with billion The years. luxuries units glass shipped each of the past and alike, the in container, carrier of staples kept pace in record shipments of 1958 p' 1957 despite a dipping economy for a major portion of the year. With the long-range growth trend expected to glass container shipments continue, should ^xceed 1975. , The under billion 45 • units packaging revolution in the U. S.. will all the types self-service of by * way with pace in trend to still keep self-service retailing. The new convenience packaging moving in fast to revamp whole departments, entire stores, complete chains and whole distribu¬ trends tion are systems. The packaging industry is truly a Carl R. Megowen ; business, phenomenon.-A look at shipment totals of any reveals that each rtiows an growth of about 5% annually. increase for glass containers, about tVz% credited to population increase, the same percentage to increased buying power, and the remaining 2% to new major fair profit approximately 1V2 % cf retail sales, which in concerned. as 1958, contrary to two earnings for continued steady growth and improved facili¬ ties for the mean industry gets its report so a trend superettes CARL 1958, and finds that the tremendous increase in the food business brought little rewards, if any, in more profit, operators might merchandise with a little more intelli¬ demand for 1959, it does appear that same as 1958. after the likewise looking at new proposed centers competitive angle, to be reasonably sure the center. are Ours hopeful needed. While it is too early to accurate survey of the loan the These in spend. profits will get McLellan the or doom. The super market omy to be without prob¬ are Adrian to store. food are the momentum running from 1% to l3/->% of sales. We have always believed that good, clean, fair competition stops at the cost line, and from there on it is a competition of merchandising wits and operating policy gained after years of experience. It appears now that while 1958 will be reported as an all time record high in the food busi¬ sales of lot of comment and con¬ fidence for another record year in 1959. We in the food industry set the1 pattern for leadership of all business We do question, however, some of the as We We ready for a good tough battle as long as all the cards are on the table, and competition conducts itself in a "forthright insofar a there is sufficient population in the trading proposed centers to support the entire project, sure of the this kind of competition, and we're always ness operators, some type years vvithoyt competitive 'centers growing up in the same trading area, creating obsolescence in advance of the anticipated life rently result a by location is not' too close to another shopping center, and that it is'likely to endure for a number of micks and tricks of the trade, which narrow the already slim margins of the chain food business, which are cur¬ tion a to becoming exceedingly cautious in this direction of the from Co. reduc¬ eliminating indebted¬ Most banks have had in loans ness. markets necessary super return, found, to be Successful, practices that have been creeping in to the food industry during the last year or so, which are growing to the detriment of the super market industry as a whole. I refer primarily to selling below cost as well as other gim¬ have been able to show good progress to other retail stores ac¬ outstanding, while at showing increased sult, both of superette or consumer-is are be area biggest problem that we will face in the year ahead will be intensified competition. Of course, you sometimes wonder how intense competition can become, but there is always room for more and more competitive ideas, which must be appraised for their value, and either ignored or combatted. We at National thrive on manner. nation's food chains have fairly size . expect the recent the the markets the We lems. Our President, Merchants National the on size as chain, and while we may not reach this objective in 1959, our 60th Anniversary Year, I am still hopeful that we will come mighty close to this primary goal, which we have set for our company. do in 150 failures of shopping centers, by."failures I shopping centers that have not paid off to their investors, although they might not be failures insofar billion dollar food We marketing super mean suppliers, and aggressive hard work in merchandising by our entire organization. I have said for some time, that of about complished through intelligent operation of our entire management team, fair play and good dealing with our a kids" quife look back and consider that our total sales change at National Tea Co., were less than $100 million, it is quite interesting to draw the comparison between total sales for that year for so- non-foods lines. obvious, when you review plans already under way ifh America's major cities. Shopping centers are growing fast, perhaps too fast in some areas. There have beesn for bur company and the industry in sales see the is the growth of centers throughout the nation. We believe that shoppirfg centers will continue to grow, and that becomes you increased agreed Contrary for 1944, before the management and "whiz accomodate super total gain of approximately $110 million. a other their overhead, and show from neighboring states 1958. At this writing, the last that our total million. This increase for the year will be abdut 15% our in grocery trade circles, but as yet we have not seen any successful operations of this kind, and I, for one, am not inclined to believe that the superettes can absorb 1958 calendar year, it appears 1957 for would like to interested soft goods in the or "bantam" stores have received sales for 1958 will be approximately $790 means too business subjugated to non-food hardware, soft goods, gimmicks and all as. "bantam" our our goods discussion record year for our become we customers, stores in the neighbor¬ hood of 15,000 to 18,000 square feet, there is considerable 1959 will be our 60th Anniversary Year, and have some mightly tough figures to shoot at surpass en¬ is best record year of 1958, our organization is keyed to doing the selling and merchandising job, and I am confident that we can again come through with about a' 10% to 15% increase over what is winding up to to force constantly higher wages when there is no in¬ productivity. we year before hard well Co. believe' that 1959 will best general. while the strike weapon creased the least at have facilities to provide our lot of other departments I a I Now that most of the sales standpoint we at Na¬ a tional Ten be as do not we We years. Southeastern section. the in well as concerned. are stores and expanded items, such commodities important market, but super '■ ''Z1 riori^ the growth of on growth in this department, operations our depart¬ \ not like to sbe pur food applied to foods, by re¬ of living as food continue to becoming or frozen primarily a food business, and while we must give attention towards scrutinizing all pos¬ sibilities for increased sales and profits, I for one would year Southeastern the are Ours either holding the line proceeds. Coffee much too as our called the sure am 15,000 to 18,000 "square feet of store facilities, with ample parking for the convenience of the customers. This is naturally going to accomodate and encourage some en¬ larged and expanding departments, but in our opinion prices are weak, and further weak¬ ness in this important commodity is from in'the modern improved result in meat prices con¬ a for larged ahead, which should be good news for the consumers as we start out in 1959. Larger supplies of meat should Florida be must items insofar with loan price outlook in the in •' look McNAMARA President, interested There has bedn much comment there V. become to food demand. H. I as food more necessary pace hopeful, am ments. some adjustments to assure proper financial service to the community they serve while still producing reasonable return to stockholders, while retaining a portion of other stantly increasing cost of living, with its destruction of the peoples sav¬ ings can never bring a permanent prosperity or economic security to this or any other nation. A way must be found to keep labor from using To alert most I and space, others in the business, of further increases k\ sales to justify our belief in the future of important commodity. I am sure that the big¬ gest upsurge of frozen food sales will come from the' convenience food items, such as prepared dinners, frozen pies, gourmet type items, and other convenience pre¬ pared foods, that will bring additional built-in mdid service to the homemaker, encouraging her more and making it difficult for banks to build up their capital structures out of earnings. Under these conditions, those banks with the more capable manage¬ ment focjd foqd frozen this very sulting in lower prices for important fresh fruit and vegetable items as well as frozen concentrated juice and to point to many for frozen the So far, of heavy investment in both equip¬ one floor and many frozen time to come, shipments new a by banking in continue will situation this growing population there is and and will increasing demand for both goods and services seem With be ment are the rate or in investment our selling facilities. and picture has been states should further reduce the cost omy. an handling earnings. the increase in gross money, with commensurate of interest paid by borrowers, has remained more stationary and has been less inflationary during the past quarter of a century than the cost of almost any other product or commodity that might be mentioned. Many borrowers are borrowing money at the same or maybe even a lesser rate than they paid many years ago. However, in this same period, many banks have doubled or tripled the rate that they pay to their customers for time money. It would appear The 1959, all of the econ¬ signs be appraising the individual departments of todajfs super markets, we are looking for continued improve¬ ment in the important frozen food department mofe interest on inflationary causing costs of operation to go up at a are pressures opera¬ -I ' < In little if any very Thursday, January 22, 1939 . tors, shareholders and consumers alike. anticipated. The hope that last year's freezing temperatures in the South will not be repeated this year to the detriment of fruit and vegetable E. McLEAN President, The Commercial National Bank, As will perhaps show earnings . opinion, would be fair to everybody, competition, farmers continue as improvement. Banks are paying out more than they have in the past, and time money ucts for their own people, will continue to attract under¬ developed and uncommitted nations to the Soviet system. More and more active participation by U. S. private industry to aid in the economic growth of other countries will be essential to avoid handing victory to the Soviet by default. For maximum effectiveness, this participa¬ tion must have the full support of additional government measures beyond those now available to help the export of American techniques, knowhow and capital invest¬ so reman modern machinery. more faster rate than plan to spend even more. larger expenditures on research These perhaps enlarge their farm units in an effort to make them more economical through the use of larger and year, year we will and seek to to . . packaging material average Of this Volume Number 5814 . The Commercial and Financial Chronicle . . developments in the continuing best possible package i'or the Among program to produce given product. any developments during 1958 RICHARD If is just These strong as new older bottle. the as bottles but Our business is nologies shared are I think the commercial for container will continue to of number a foreseeable For reasons. search shortage of the basic day. v/-v -■ "Glass* main appeal to the food packer, the bottler or the drug, cosmetic or chemical concern,, however, is simply that fhe public likes to buy in glass. Consumers can see what they buy and can tell at a glance when they need to buy Glass more. is good-looking, adapt¬ able, and is a good salesman of the products it takes to market. Further, the consumer knows glass is chemi¬ cally inert and that food and other products can be taken with confidence of in terms bottle any grow K. S. Morse broader growth in many even nologies. We believe that equipment, volume Nebraska's was tempo President, "The airborne Lear, equipment Incorporated industry X; our have of these new tech¬ H. works to some years is tome. Military fiscal experts reportedly anticipate the same slight increase in total expendi¬ tures. The complexity of missiles, space vehicles, and hypersonic air¬ planes portends a larger percentage or a the of unit cost sophisticated going into controls and They will be busy integrating these and making them productive. Here again, volume should increase but profits will be caught in adjust¬ ment expenditures. highly instru¬ - costs these of causing tional craft budget line While craft, .. well in as total A advanced projects are cutbacks in more order much to hold spacecraft, M. Mock missiles of Mosler, Jr. may modern and more functional design in the general area of protective housing for individual comparatively many the record-keeping systems. new '• "Our industry has been one of the beneficiaries of the With the increase in suburban movement to the suburbs. residential most of the manned airplanes scheduled to continue in branch production and for number of missiles. to a Also, we have in advanced development a three-gyro platform for a high-priority anti-missile missile. Thus, Lear has a diver¬ sity of both products and customers which lessen its de¬ pendence on any one major project. Indicating its flex¬ ibility to change with the times, only about 10% of the company military products were for other aircraft at the beginning of 1958, while cur¬ rently 50% is for such end uses as missiles, drones, and helicopters. business since tractors climate the has improved of autumn 1957 for when defense many shopping universal introduced indicates con¬ but In sales summation, I see and introduction of civilian aircraft market, greater; speeds equally market and instruments cently we of for radio of and business communications aircraft, and have expanded this product line into the mercial aircraft field. ance navigation and private our skills -The year-end volume. a in ago was good sales volume for 1959 with products. new other key personnel. in the nation. in prospect. a . . less spectacu¬ . attested . to Bank debits in Omaha 6%. . . the value of . more manu¬ For the fourth straight the world's as economic were largest livestock cumu¬ But Nebraska's agricultural economy is strong financial On-the-farm years. are large, ranchers position result a of feed continuation a favorable should as inventories with and prices and weather, remain the of good good of livestock livestock state's prosperous two and farmers with strong and pur¬ chasing power. So 1959 should be state's economy culture with even good year for Nebraska. But the a remains linked to the fortunes of agri¬ increasing industrial development, and business will react accordingly in 1959. :"4 HENRY J. MUESSEN President and Chairman of the Board, Piel Bros., The coming year for business generally should be one which will be transitional in nature and possibilities are strong for some stabilization slightly above present levels. Certainly qualified optimism is in prospect record-high consumer in- expected level is balanced by come the as an \ ' ever- present spectre of inflation and ris¬ ing costs. The beer industry being closely identified with the general economy should parallel it in a rather In steady, measured growth. years, however, while recent the trend has been for business in general upward, the brewing in¬ dustry has been faced with a squeeze on profits and a drop in per-capita consumption that has resulted in fewer will and fewer continue to breweries. see the 1959 demise of those in the industry unequipped to withstand the fierce competition, unrealistic labor demands this attrition. A factor can H. J. Muessen hasten contributing per-capita consumption has the to decline in large number of been the people just below their majority and increased longevity in the older generation. It is an established fact that the wellspring of economic growth in the brewing industry lies mainly in th« 21 to age ward trend this large group of As group. near the per-capita reverse also and younger people future, the weight of their numbers to add the consumption down¬ number of beer con¬ an all-time vious record in unusal if 1959 spectacular advances, but the general two more years abundant of as choking feed drouth. coupled with • an On . the . Alert, progressive on a creative par¬ hard-hitting marketing more consumers for our prod¬ | profit margins in industry generally may ease to maintain The profits for .most brewers. coming year ganizations will be for future new for this firm and other sound one where economic or¬ momentum is gathered attainments. The history of Piel Bros, has been Moser oni Nothing I Ellsworth front, Nebraska kept looking for the recession in 1958 but monthly indicators were consistently above year . cure-all. control, together with increased sales, will be necessary a upward price trend. business a upward slightly, this will not be true for most brewers. Reflecting Nebraska's flourishing aggrieulture, farm income zoomed to the highest peak in years. the rapidly changing but gradually growing market for prove Indeed, increased efficiency, modernization, and tighter substantial increase in livestock pro¬ duction and feeding, which has been employment among will emphasis While The sparked it ucts. they followed supplies assume leadership is needed in the brewing industry with concept that will develop high, topping the pre¬ 1957 by 19%. The two dramatic to ticular fabulous crop years of 1957 and 1958 were Despite this "windfall" it would be the height of folly relative to any It would be ahead. Agriculture led the upward surge 1958. Nebraska crop production set summarize, Lear has the industry position and the airborne equipment. and prosperity of 1958 should continue in diversification of products and customers to advance in . . favorably affecting 1958 farm income will mature in the the calendar year major facilities modern¬ • state would register such about $72 million, up some¬ excess of 1958 sales a indicators significant Looking ahead, it is unlikely that the several lative factors 49 for 1958 will surpass 1957 and look good and well in We have undertaken spending sumers. addition, wide military accept¬ automatic flight controls, such as backlog year construction By almost every measure, Nebraska's economic record In ization program and have increased To Its early acceptance ahead. President, The United States National Bank of Omaha, Nebraska autopilots, has provided a basis for the sale of automatic pilots and stability augmenters for private and transport airplanes. For example, Lear autopilots are installed on the Sud Caravelle jet airliner, the Lockheed JetStar transport, and on Piedmont Airlines' fleet.of Fairchild F-27 turbo-prop airliners. ' what from Recently after a and engineering analysis, we costs, integration of business acquisitions, re¬ com¬ to meat-packing center. should act to and of the airways necessitate the introduction of highly refined navigation and commu¬ nication equipment. Since 1935 Lear has been a leading manufacturer op¬ ELLSWORTH MOSER crowded conditions and by growth fac¬ ' Omaha continued year, profits down slightly from the combined effects of in¬ carefully planned, and thus provide the climate for orderly operations by de¬ further factured products up over young were fense contractors. the survey redesigned window. a increased creased labor In justifies bank department by increasing popularity of the drive-in window. comprehensive field defense program seems more more that parking problem has also accrued to the advantage of our severely hit by the government austerity program, which came so suddenly that the companies had little time to readjust their organizations. The government's future will circumstance 1959—a bank sales division. our attendant the add area. than 6% higher in 1958 than 1957 has come the need for We look for this bank building trend banking. in areas The steady increase in automobile ownership with the manned .The and continue timism in than uses utilities,' hospitals, all created ... Gains for other business lar with products are wards ■. , generally move fortunes new • upward, the companies likely will vary widely in the years to come as certain major projects gain favor and others are rejected. Lear supplies a wide variety of precision control systems and electro-mechanical equipment for Richard of constantly being devel¬ oped to meet the demands of pointof-use record protection. These new products will continue the trend to- the Edwin H. obtains situation introduction which as and similar the conven¬ possible. expenditures for air- sales in 1959 will our year. ments, which should benefit Lear, a year - old pioneer in airborne equipment. However, the increased 29 schools, all-time peak. an ... home, commercial and better, and scheduled highway and de¬ or will be 1958, which was a fine sales company. However, countering this sales the feeling that profits will probably be down Costs appear to be in a rising spiral. Yet we will make every effort not to raise our prices—thus apply¬ ing a squeeze to profits. Most major companies in our in¬ dustry made acquisitions this past moderately rising total dollar market for its output dur¬ ing 1959 and for 1957 over good again be duplicated in 1959. Thus, some reduction could MOSLER, JR. better than or our optimism a over spread was health and expansion. activities in high vacuum considered opinion that good for year should 23% up building, good as in the metals and coating will follow this trend the accompanying growth. in It is my as also building permits rare share EDWIN be Omaha 4% higher in 1958 devoting $6 to $8 are By the end of 1959 some of the processes already developed or under way for missiles and space vehicles will have been applied to civilian products which will MOCK whole. a as were to President, The Mosler Safe Co. M. retail sales . of fense ■ directly from the clean, protected RICHARD / rural . t as we iar. or . wholesale sales up more than 5%. . in lip of . added to be lines industry. and the tors and increased income. Nineteen fifty-nine promises year or a year or more to the space and missile field—• than half the size of the automobile manufacturing mean . . municipal developments billion more . . industrial re¬ They will continue to of effect 7% increase for a compared to 1957 as good year for the state a The faster products several long as dollars had in Omaha new various Already science-fiction a were today. < and these of the showing in 1958. The dollar value ago represent business volume of millions materials of glass raw ---sand, soda ash and lime—because they are almost as plentiful as the ground we walk on. The economy of the glass container permits the public to have many inexpensive—but certainly necessary—products it uses every so from growth programs. which in popularity thing there is no grow one processes stemming the reflected Nebraska showed doing better than the larger cities. All lines of busi¬ Construction the sudden jump into by this country will have not only on the economy itself but more on highs in business activity. particularly the first 10 months of 1958 than 1957 impact particularly sales bright farm picture. ness appreciate fully us Retail echoed the gains space Havana and the other at Valencia, Venezuela. The glass few of of prosperity sweeping agriculture wave sustaining force in the resistance to recession and led the way to new areas by renewed capital increase in missile and "space" activ¬ ities by the government. container plants into operation during 1958. The com¬ pany opened the nation's most modern glass container plant in Atlanta, Ga., last January and followed several rponths later with its first two foreign plants, one near . As buying in the steel and metallurgical industries and by the very large the by tech¬ anticipate steady growth in sales volume we in 1959, sparked 5,;Jn keeping with its optimism about the future of the glass container, Owens-Illinois put three additional glass ^ metals rare new equipment and vacuum the was x fast in this country. so levels. The ago closely associated with the pushing ahead now ■* one savings in space and freight costs brewer, wholesaler and retailer. MORSE manufacturers of industrial high example of the packag¬ ing industry's byword—"convenience." Not only can the consumer dispose of the empty after use, but the new design takes less room on the refrigerator shelf—and are S. President, National Research Corporation by 51 (447) the OwensIllinois was a new concept of the no-deposit, nonreturnable beer bottle. Already in use by several brewers, the new bottle is about iVz inches shorter than tilt; present "one-way" bottle and is an ounce lighter. , 1 - , 189 in the future changes the direction can see of almost uninterrupted growth. of that chronicle. Continued on page 52 52 The Commercial and Financial Chronicle (448) EDWIN President, Bank taining about the pace of the present time. The weakest factor in 1959 home buying and home building is the VA 51 Continued from page a gold levels at will probably remain could take to insure embarrassing to the advo¬ the policy, but this high level of unemployment is necessary if costs are to be kept within the competitive pricing needs of our business enterprise. Once cates of the full employment again it seems controls has had OFFER with rocket experiments are nation an excessive amount, not only within the military, but in the political creation of a civilian space agency duplicating still further the research and experimentation. Solid, but small, minorities continue to push spending demands which in the aggregate could well cause an increasing flight from the dollar by those able> to shift basis in an attempt to avoid the losses brought on by accelerated inflation. Banking, which has overcome the strains of a sharp reduction ir. business activity, followed by an equally our a people can remember has been goods and services being long as the upswing on purchased on credit, which to The year credit 1958 reflected purchases crease industry-wise, decline in a well as as an. in¬ continuing high level of housing de¬ velopment. Consumer purchases were particularly satis¬ factory as 1958 came to a close and Delaware merchants are optimistic about 1959. Considering the impact of unemployment during much of 1958, consumer credit is a In excellent condition. fieem is Both business and destined to grow somewhat optimism in almost loans consumer foresight during 1959 and there in we new enter into credit will until such time President, Mortgage Bankers Association as much assurance of can being right of America a more less be like or will consumer a snail for the the Federal Reserve stabilizes discount as will for credit increase and more of greater productivity, in employment, greater deone prompt payments than that it will be E. J. O'LEARY spite of this experience, it ing upon about $20 homes of Association billion all will kinds in go to uncertain residential was 1958. beginning last building rose available As the new year mortgage money, genuinely effective demand for and the be¬ momentum a new created by housing starts already underway or actively planned are certain to hold up the pace of new home build¬ for ond new and it be in the neighborhood of 1,200,000, higher anticipated final total for 1958, with singlefamily starts about on a par with this year but apartment construction showing a sharp upturn, probably account¬ ing for as many as 200,000 units. The money to finance what is shaping up as an excel¬ lent year in construction will be readily available. The funds to finance the mortgage lending industry—largest user of new capital in the country—after repayments, will be in the neighborhood of $15 billion, or only about billion less than in the previous record year. The conventional type mortgage—the loan neither incured nor guaranteed by a federal agency—will be in more demand in 1959 with the FHA insured loan main¬ an build¬ 1959 ing during the early part of the year. Although the outlook for the sec¬ the one latter part of new homes com¬ ^ than industry in research, 1959 will assume the gins, £. J. ditions and these that half is less able to note that O'Leary to pects starts sale to highest level reached in sev¬ eral years and stayed there to the product expenditures of home seems end of the year. all kinds. Total the After in may well prove to be the record year in total construction Walter C. Nelson in year, bine to present appealing home-buy¬ ing opportunities in 1959. Based materials set impor¬ tant investment most people ever make, the availability of financing, offer all the clear, it is reason¬ new building tends respond to general business con¬ promise to be favorable. No 1959 will be a one ex¬ boom year, but businessmen and economists economy and to had Buffer of also been tin of con¬ Stock a and further unspecified an made to was special fund. a limited were to 15th, 1957—March 14th, 1958, which amounted to the to 28.5% a control 31st Subse- cut. that period March, was ex¬ that so the Antenor Patino became now restricted to 23,000 were might have proved effective but for in Western Europe of considerable ton¬ measures of Russian tin, together with the continued of demand funds the for metal in the U.S. The low London the buying by the Buffer Stock Manager were gradually being depleted. In Singapore price began to recover reaching which effects of restriction beginning to be felt in the East due to the shorter were Likewise, the price of Straits tin in New York began to rise, thereby reflecting a growing tightness for pipeline. this grade of metal. During March the London Metal Exchange had taken a step which has given rise to some controversy by regis¬ tering Russian tin under class A. 1. (Minimum 99.75%), Russian tin of the requisite grade thereby became a good It was in 1957 that exporting tin in any quantity, reaching a 10,000 tons in that year and in 1958 it appears delivery against L.M.E. contracts. Russia began total of that her sales the June In will seem universally agreed that the nation's has definitely emerged from the 1958 recession almost every business indicator will continue rise in the months ahead. This rising level of business will inevitably stimulate industrial and commercial building and we can expect that residential building activity will readily respond to have amounted International to some Council Tin Russia had been invited to become a 17,000 tons. that announced producer participant under the an Agreement but she declined to join except as This was not acceptable to the other mem¬ but negotiations are still continuing in the hope Observer. that Russia will agree In voluntarily to restrict her exports. July the Tin Council decided that for the control period Oct. be 1-Dec. cut 31, further total permissible exports tons, representing an the to 20,000 less than 48% on a basic yearly ton¬ This rate of restriction was sub¬ sequently extended to cover the control period for the first quarter of 1959. In spite of all the drastic steps that had been taken, on Thursday, Sept. 18, the London Metal Exchange temporarily suspended trading in tin when it became no of 153,000 tons. nage that the pattern of what can be expected for the attractive than in many years. Since a home is the most builders will have to an¬ to make their third overall cut of and, individually, more the attractive terms and the not was 27,000 tons for the period December would experienced in 1958. as influence better balance were move longer than Producers to Exports bers should prove to be 1959 home, since the various factors which this ^ £743 per ton (92.875 cents/lb.) as the credit. tive credit controls. But in be made for 1959 with of much ticipated. March we almost any other is the prediction that the year will be one of the best in this generation for buying for from Offer S. Very recent business history warns that prediction of things to come should be made with extreme caution. President, Eberhardt Company One economic forecast that effects pro- consumers, almost continuous Charles President, The Ruberoid Co. And the ultimate remained stubbornly on the floor at between per ton (91.25/91.375 cents/lb.) from January until September. The price was only held at this level by in 1959. NELSON to £730/731 will constantly be exposed to variances in cost that can materially affect earning projections. The indi¬ cations are that money will remain about as tight as it presently is with no material change in rates, but of course, this can be effected either adversely or favorably by the attitude of the government in its financing pro¬ gram or by attempted control of inflation through selec¬ rates, inand C. obliged price purchase of consumer goods, as well as to readjust previous obligations. From the standpoint of our industry we are faced with the uncertainty of the cost of our product—money,, and whole, the Delaware area will probably exceed levels of activity by about five to six per cent WALTER the and felt rate 1959, I feel that the increase greater spending, the 1958 ducers nages of continue to be cautious and where On the length of the pipeline between These emerging from his shell. With renewed confidence in his ability to meet obligations, the consumer's demand segment of the Delaware economy except that connected with the broiler industry continuing low prices seem to be the accepted expectancy for much of the coming year. changes in been introduce the control of exports from producing countries in December 1957 but due to the the appearance consumers demand for As granting the that also and every had tons in each control period. This proves that credit grantors had the as remarkable some Council ing control periods April 1st—June 30th and July 1st— compared with the as to place Government bond inventories at present market well Tin September 30th, when exports published figures of unemployment. for 1958 witnessed International approxi) matcly 40%. This rate of restriction was maintained dur¬ purchases so that he might pay obli¬ gations previously contracted. Tnis, of course, had the effect of slowing down new purchases and decreasing as The tended delinquency, but the in¬ in delinquency was moderate dustry. The sharp increase in Government bond prices in early 1958 and the abrupt decline of mid-year have impaired liquidity slightly but the start of 1959 should see this liquidity restored by loss transactions designed provide for current loans. Delaware is faced with the same problems as the nation as a whole in that the state has spent more than current taxes provide in the way of revenue. Modifica¬ tion of the current tax structure, with some additional taxes, appears essential to achieve balanced budgets. There are still a number of national companies consid¬ ering Delaware as a site for future operations. The construction industry is particularly well fortified with a great deal of highway and commercial work in pro¬ PATINO the fortunes of the tin world. restriction in crease sharp recovery, has not yet felt the loan impact of either inventory accumulation or high activity in essential in¬ spect ANTENOR President, Patino Mines & Enterprises Consolidated Inc. uently great a extent has stimulated the boom years. cost and to largei a more credit placed a great value on credit standing. This resulted in the consumer controlling es level contribution as of of predicting whether the way subsequently in April 1958 The economy of our country for business all assurance of higher costs, coupled with increasingly se-) competitive selling conditions, will allow the highef of profits that normally should result. vere called upon Industry during the year 1958 real test with respect to its ability to weather recession. many diminishing market. costing S. no of concern the pressure amount soft related artificial with even sales volume there is The Consumer Finance a their the President, Budget Finance Plan pertinent to point out and remove FHA and VA interest rates. on Edwin P. Neilan the same problem which the coal industry found impossible to solve except with¬ Satellites be to really troublesome one The year flow of mortgage funds into even CHARLES Automobile producers face a The however, is that tribution that high wages in the automobile industry have priced its product at too high a level to assure maximum sales. in an housing market would Thursday, January 22, 1951 . income is likely to be high in 1959. Consequently] building materials sales should be good. with the return from other investment media. spending side, credit will be easier than is now antici¬ pated with, of course, a proportionately heavier burden on the Treasury which, in effect, means more inflation. The most important single action the new Congress significance appears to be misunder¬ stood by the democratic majority. Employment likely to be active mortgage investors in 1959 with life insurance companies particularly so, partly because of their large volume of forward commit¬ ments outstanding and partly because the net yield from mortgages will be attractive to them when compared are big unknown in the housing and housing financing outlook is the possible legislation which may come from the new Congress. If it proves to be strongly on the by foreign nations causes some apprehension about the future soundness of the dollar, its of All lenders The with derision. Even though the with¬ drawal so to be sure major war, 1959 appears to be a year of gradual improvement for business. The conflict within the Federal Government as to the amount of spending for the 1960 budget provides one major national uncer¬ tainty. A liberal Congress, dedicated to high expenditures, is viewing the approximate balance in the budget, estimated by the Administration, Barring far below the general market level that it seems even less attractive than it is now. In fact, if this rigid controlled rate remains, the VA loan will be no factor at all in 1959 home building. 4%%, . sumer mortgage whose interest rate is artificially controlled at P. NEILAN of Delaware, Wilmington, Del. . that known the Buffer Stock Manager had withdrawn his support of the cash price of £730 per ton (91.25 cents/lb.). Three weeks earlier on Aug. 30, the U. K. in collaboration with other European countries who were of members stricted the the International Tin imports of tin from Agreement, had the Sino re¬ Soviet bloe. This restriction amounted to 750 tons per quarter in the case of the U. K. but the step came too late to save the Buffer Stock tin Manager from running out of funds. The closed at £642.10 per ton (80.3125 market - cents/lb.) showing a fall of almost £90 per ton (11.25 cents/lb.). Rather surprisingly, with the withdrawal of the sentiment in the market improved by Oct. 1 the market was again at the £730 port price, that ton per level. It was generally realized that taken by the Tin Council to restrict exports at an even higher rate and the quota restrictions on imports imposed by the Authorities must soon make themselves felt. By the end of December, the London price had, after rising to over £760 per ton (95.00 cents/lb.), fallen to about £750 per ton (93.75/lb.). Looking ahead to 1959, if the rate of restriction of 48% were continued throughout the year output from producing members of the International Tin Agreement would be down to 80,000 tons per annum, together with about 12,000 tons from smaller producers and possibly (91.25 cents/lb.) sup¬ so the steps about 17,000 tons from the Sino Soviet bloc.. The re¬ the existing demands of population sulting family consumption for the free world estimated to amount to formation and the growth, the rate of pressures of our increasing total of 109,000 tons must be compared with standard of living. 137,000 tons in 1959. Equally important for Ruberoid, is the likelihood that the need for materials for maintenance and repair of existing buildings will grow. There are more structures tion of about 50,000 tons eompared with 54,400 tons in 1957 and probably 49,000 tons in 1958. If these figures prove accurate and provided the rate of restriction remains unchanged, there will be an over¬ of all kinds in the are country than ever before. All of these growing older and all must be maintained. Con¬ This is assuming U. S. all deficit of about 28,000 tons during 1959. consump¬ This points talume Number 5814 189 . . The Commercial and Financial Chronicle . consumers' requirements cannot be met by running down the fact that the balance of tb the extent that these stocks, will have to come from the holdings of the Buffer Stock Manager. It is estimated that these holdings ap¬ proximate fairly closely to the possible deficit of 28,000 tons so that it is probable that by the end of 1959 the Buffer Stock Manager will have liquidated a large part of his holdings in tin. It is therefore reasonable to as¬ sume that if demand continues at the estimated rate, Steps will be taken during the year to reduce the rate of restriction at such a time as to bring exports into line by the beginning of 1960 if not some¬ with consumption v what earlier. •" " ' conclusion, it seems probable that the price of tin will continue to rise in London to at least £781 (97.625' In cents/lb.), which is the price at which the Buffer Manager is authorized to commence selling. interested such figure of 246,000 long tons or 18% of all the new rubber used. For 1959 the upturn in general business conditions, particu¬ larly in the automotive trade, seems to justify a predicted consumption of at least 270,000 long tons for the year. With this prediction the reclaiming companies realize their product has been a significant factor in the eco¬ nomic stability of the rubber industry, and will continue, I am sure, the traditional philosophy of anticipating and meeting the demands of the expanding elastomer industry. essential and non¬ the in that its utility airplanes have looking ahead to a airplanes now being utility, having more speed, more range, rying capacity than those produced in overly conservative in our estimates. total U. S. population is ex¬ increased sales of equipment.' and of all use Charles H. Percy 75% pictures and movies are of babies or children, the for this parallel trend is self-evident. the projected per capita personal income over the next few to realize to also Forces that advantage and at a be located Airplanes are un- can long distance from the built-up area. Hun¬ have been spent to build airports for a erate the present-day airlines can op¬ safely, but practically nothing has been spent to furnish this transportation to the rural areas. Important in broadening the market for photographic products has been the imaginative engineering of new products that combine high quality and push-button operation. This trend will, without a doubt, continue to create a broader interest in photography. In the essential category the growing use of photo¬ graphic processes in industry and the increased need for audio-visual equipment as a teaching tool both in schools and industry should also contribute to long-range growth. ;; With regard to the near future, a conservative esti¬ mate for 1959 shows an 8% increase in photographic industry sales compared with a slight increase in 1958. In 1958, for the first time, these sales at the wholesale level will exceed a billion dollars. I expect that by 1960 they will reach a billion and a quarter. As with "V all industries, the continuing profit squeeze will make earnings gains harder to achieve than sales gains, but continued progress is being made in productivity in¬ creases. Understanding and cooperative labor relations within the industry are tremendously helpful in this regard. long-term outlook is gains will continue to exceed those of the photographic industry as a whole. our of millions the larger places where The universal by some airplanes up to and including the light twins. close to the small communi¬ ties or wherever someone may wish to go. The major These strips can be located expenditure will be the cost of the six acres of ground, and a few days work smoothing and seeding the surface will prepare the field for use. Since few planes will land there at first, a sod field will be satisfactory. The first made been flight with only 55 public, followed the declining trend of our national econ¬ omy. However, certain marks of stability were noted that auger well for the future of this special elastomer. Even of the whole, is not using airplanes in comparison as a with the Our civilization is based on for distances. short very C. H. Peterson reclaimed rubber use as a establishes its is future The drug industry as a whole has completed modem plants and distribution facilities in the post World War II period, and capital requirements should be adequately met by cash on hand. Outside financing, where neces¬ sary, will have the advantage of the current favorable investor attitude regarding drug industry securities. During sales increase of at least 5% should highs reached in the year past by the 1959 a the over and were are a number of factors on which we base this During 1959 the United almost three million States will add people, more and about 1.3 million age 65, making a will have reached total of more than 8% lation in the over 65 the age pattern continues to of favor of the popu¬ bracket. Thus, the the population extremes of the over consuming ages—the the elderly. Growth also continues to be stimulated by the broadened medical coverage in this country. The American people as a will have nearly 16 billion whole in that time about 639,000 more households will be set up. This, in part at least, more 1959 In 1957 the must benefit the drug dollars to spend after taxes than in industry. 1958, and during During 1959, the world population will be increased by a net gain of 50 million people which along with advancing standards of health and sanitation will benefit industry sales. The veterinary medicine field, also, should continue its present rate of growth. major areas of the American from the recent recession but the Sales of life insurance about $65.5 billion. third In¬ 4% gain before while group slightly off the previ¬ was Industrial insurance, the record. ous a year insurance sizable least and insurance line the of industry, will continue at about the level same as it did in 1957. It has been proven in the long his¬ tory of American insurance that new sales do not fluctuate general nation. economic This as much situation is because the as the in insurance is Ladd by far the most popular form of pri¬ Pitunley vate savings to the American people, and even in unfavorable times they will put aside tion their of income for a por¬ future security. The vigorous educational and promotional job of the industry plays an important role here. We look to the 1959 economic for the economy This, of to continued picture to be good and slow but steady rise. a depends upon many pressure points on course, the national and international scene. The greatest danger to the insurance industry, as well as to every other ele¬ ment of American business, is inflation. The true value of insurance as a stable means of income and personal security suffers from the deflated value of the American dollar. This is particularly true in the tragic instances of who must live their retirement, or forced retire¬ ment, upon their savings and insurance dollars in an inflationary period. The insurance industry will use its many joint organizational groups to urge a balanced budget and reasonable government spending. The income picture of life insurance companies (now over 1,300) for 1958 and for 1959 is dependent great extent upon the uncertain status of Federal numbering to a taxation. Congress has just finished hearings on the tax¬ ation of mutual and stock life insurance companies. The method of taxation for the past several years has been a unsatisfactory both to Washington companies. Many views were presented to the and one Committee was a on the best method to tax insurance wide variance in these opinions. What¬ tax bill Congress may due consideration will be reserves are enact in 1959 it is hoped that given to the fact that insurance the largest source of long-term capital and thrift minded people who by this action are one of the chief foes of inflation. of the insurance industry dramatic changes in 1959 as Competition and research within the Each company endeavors to provide a Observers see as many will continue to they did in 1958. field is intense. portfolio for the public which will represent the latest and the finest in personal and group security. It is the heavy drug young and Abe Plough of recovery that these funds are the creation of many prediction. undoubtedly reclaiming capital in PLUMLEY LADD dividual life insurance had and there 1959 shows promise of being the best year in drug business, based upon a review in other industry-sponsored Rubber Reclaimers As¬ sociation instituted an educational program designed to foster a better understanding of the proper use of re¬ claimed rubber. During 1958 the program gained mo¬ mentum under the guidance of an appointed educational Committee and panel discussions were held before sev¬ eral technical society meetings. In 1959 the same panel forum will be available, as will a lecturer's service for in 1958 Mills current trends. There most in its than in 1957. ever the history of the of the advertising costs will tend to rise in 1959, the industry generally will be able to adjust prices where necessary. Dividend disbursements should reach new highs in 1959. "stop-gap" President, Plough, Inc. The year the drug percentage of sales than do many other industries. a and to the not prompted the action of most of the major companies in reinvesting large amounts of their operations over the past two years. and the automobiles in usefulness and ABE PLOUGH compounding material of significance. That rubber classifi¬ firmly of the airplane for short trips feasible The will This new development assures the industry popularity. reclaimed rubber remains unique in its cation furnishes this rapid growth. a source to show that it can be used fields walking, which is excellent Everybody makes short trips, but but to date the airplanes have not. they will approach of rubber hydrocarbon but a process aid as well. Generally speaking, reclaimed rub¬ ber offers both economy and quality to many rubber products. In addi¬ tion, some of its singular properties, notably that it remains structurally stable at elevated temperatures tend only expected increase in sales. Traditionally, with persons natural economically displace reclaimed rub¬ ber in many areas of rubber goods that can be wrought only by competition, rub¬ ber technologists seemed to redis¬ that The reason is obvious. few make long ones. The automobile in generous manufacture. Under pressure cover The airlines have taken the bulk of automobiles. use and synthetic oversupply for the past 12 months, neither could both and developments to date have distance travel away from the railroad, but make the The consumption of reclaimed rubber during the past were heavier than air machine was a years ago phenomenal. the long year though landing gear on air¬ building of thousands of these inexpensive sod strips President, U. S. Rubber Reclaiming Co., Inc. rubbers of the tricycle planes has eliminated the necessity for multiple runways and has made it possible to build landing fields,l'or these thousands of towns at a very low cost. A single runway 100 feet wide and a half mile long is all that is needed kind of travel, C. H. PETERSON use ■ pace finished the past year with a slightly less over-all average sales figure W.T. Piper < they can planes factor. • the economy be done to improve the condition in cities since the airports are large and expensive and must Little is apparent. industry has lower capital requirements and labor costs along with dreds 1959 and year Earnings in the drug industry should keep The insurance industry should continue to enjoy sales and investment results in 1959. Insurance went is extremely significant to the photographic in¬ dustry. The increase in leisure time is another favorable For Bell & Howell the ing the coming success years favorable and I estimate that breakthrough might take place. The im¬ a H. equaled for long distance transportation, but their use for short trips has not been satisfactory due largely to the time needed for ground travel at each end of the flight. Discovery of therapeutic President, State Mutual Life Assurance Company Of America, Worcester, Mass. are great saving. at the drug industry. "off-the-shelf" standard at an now the drug industry of progress in these fields dur¬ on occur are Armed The beginning Combined with the population increase, in pact the reduction in the number of tation. .reason rise and greater car¬ making a greater demand for longer distance transpor¬ related Since it is estimated that about made have real Not being tied to a schedule, the utility airplanes can go in any direc¬ railroad trains pected to increase another 100 mil¬ lion by 1980. Thus, for at least the next decade, the growing number of new families and rising birth rate and pros¬ few years ago. a where areas ing out how much easier and quicker a trip can be made by air than in any other way. The dispersal of industry The stimulate a are II, having increased from $60 million $340 million in 1957. ecutives and other travelers are find¬ forecasts indicates that we have been cameras enjoyed still better busi¬ expenditures six times what they were agents for heart disease, cancer, or mental illness are all • population. latest revision of population should are The any time, and use thousands airports, which for lack of size or load potential are not serviced by the commercial airlines. Corporation ex¬ tern follows that of The and 1959. of growth pat¬ about While wages and PIPER T. tion, at categories, the photographic industry shares an important char¬ acteristic of the food and other basic essential industries, close of World War to as W. research medical annual rate of almost The makers of photographic industry 1959 should be one of a series of good years. Although not immune to the economic climate, the photographic industry should show an excellent overall pattern of growth for the next ten years. With products that Total societies, By the end of 1958, the consumption of reclaimed rub¬ perous year For the both technical ber in the United States will approach a final ness in colleges, as President, Piper Aircraft Corporation CHARLES H. PERCY fall groups and customer employee groups. Stock President, Bell & Howell Company 53 (449) toward fairly certain that there will be a continued trend multiple line companies. Last year saw several mergers and affiliations between fire and life companies, operation. This is the result of both in stock and mutual a demand by the American public for more efficient and rapid service of their insurance needs, as well as a desire by insurance companies to offer as wide a line as pos¬ sible in the most economical manner. "One-stop" selling of insurance used to be the province of a relatively few companies, but now there are more than 60 such "groups" offering, or preparing to offer, a multiple line sales port¬ folio. While there are a great many problems in multiple line organization, particularly in the differences in field operation and underwrting procedure, the trend force Continued on page 54 54 The Commercial and Financial Chronicle (450) Continued from be strong in will continue to of insurance JOHN 53 page 1959 towards this method business Tfye public has heard much about the variable annuity, several court battles develop this topic. It is doubtful whether 1959 will see the finalization of the battle between the advocates and 1958, which was firms. 1959 comeback The the toughest economy. annuity is not a reality in 1959, the con¬ tinued growth of "package" policies is certain. Those entrusted with the preparation of portfolios have done a remarkable job in offering policies and policy provisions which mean extensive protection of many types. In 1958 we saw the emergence of such insurance "firsts" as the The for- older news persons mark but health As John of the one insurance many industry. This relatively new but progressive business has proved industry can provide the answer to the needs of disability insurance for the American peo¬ early in book total G. Powers >58s high previous by volume won't climb —but raise fit from both the short and long range prospects for the industry. v To summarize, controls producers will have a receptive companies, which, strengthened by good earnings, will be trying to combat wage inflation while gearing to meet the demands for goods from a market among 1960. , publishers, sales of books . as ' t •: President, Robert Reis . expect we in 1959 to be more than 10%. Unit sales much—probably rising by 5-7% ple. Insurance from than this The textile dealers' in consumer hard goods tragic occurrence if there Federal this Government area of further trend by the any was 1959 to attempt to i.nto move be other unusual and noteworthy industry. You will see the following movements within this major line of American business: more new company formations but at a lesser rate than before; increased recruiting and intensified training of field forces; increased promotion and advertising by the companies; continued sizable in¬ many trends in the coming year in the insurance vestments in the American economy by insurance firms with especial emphasis on mortgage loans; increased use of electronic equipment in home offices; and quality development in vital the of area estate planning and "Key man" insurance. Americans year had $493 billion opened. The Institute this will be raised to over of of life Life insurance Insurance $530 billion this the as estimates sales Steady gains During 1958 almost surpass rect month of every comparison shows the di¬ follow¬ ing: Tourist business, tor in Nevada's economy, tially ahead of 1957 and creasing. (b) Construction is the over trend is substan¬ steadily in¬ noticeably up the and year Retail its and own the wholesale first half trade of 1958, as compared with the previous year, and the second six months ran slightly ahead. E. J. (d) Unemployment is up a small percentage but is accounted for by the strong immigration to Nevada* Questa Employment continues on an even keel. (e) Agriculture and ranching, so important to Ne¬ vada, are in a sound condition. Cattle prices are sub¬ stantially higher in 1958 over 1957 and prices are firm. (f) Mining has experienced its lowest ebb for a however, the recent upturn in makes this prices copper picture a little brighter. (g) The Finances of the State of Nevada cellent condition, with collections steadily expenditures. (h) Industrial activity, while still are in ex¬ exceeding assault on space, plus advances in harnessing atomic power, will push sales of popular science works —also particularly among young readers. New books and editions issued in '58—at about 13,000 titles—fell shade a below '57s figure. number at least 13,500 next year. Profits will climb substantially, But they should although cost pres¬ sures—particularly postage and labor—will continue to plague the industry. Offsetting cost cuts in other areas and vigorous sales efforts will help raise margins. F. L. believe RIGGIN, SR. that-1959 1958, will This is be I feel can will now not see has pany future. in share 1959. are the better own confidence great We in Our planning an year for all broad view and does not a some business of them which we com¬ in Arizona—262; and further points out Nevada's there is a limit as sonal income and ranked No. 3. from a be offset by wage 1953 only same have deposits is true with reached loans and favorable net high but the operating income, Economists expect this upward spiral of Nevada's eco¬ nomic trend to continue, and 1959 shows every indica¬ i tion of a record-breaking year economically. up industry will act as a deterrent price increases and keep profits low per sales dollar. results for the year will depend on substantial increases. '• These E. A. attainable. appear '':.?- ROBERTS The Fidelity '4 ,; Mutual Life ^ V Fifty-eight ! was force, assets, total investments, and payments to policy¬ all-time highs. Industrial group insurance programs, reacting to the pressures from re¬ holders— indicated Fred L. Riggin, Sr. business duced activity, sales decline which for total showed a largely accounted life insurance sales for the being slightly below those of Ordinary life, representing over 70% of all sales, again had a record year year. The third postwar recession which are the general economy appears to be further strength after the recent downturn. as Running concurrently very gaining with improving business for¬ stiffening wage demands, thus higher labor costs for the performance of a wide variety of are manual tasks. This creates for automated equipment a as demand corpo¬ rations seek to preserve profit mar¬ gins in order to finance further growth. Also, along with population gains, there is a strong tide running for higher and higher standards of liv¬ ing. This can only be provided by the greater efficiency of machinery replacing the time-consuming efforts William And, as has been the case generally since the dawn of the in¬ A. Ray men. dustrial revolution, the new equip¬ ment will create more jobs than it From a generally slow start in early activity steadily accelerated, making the will business dication quite satisfactory both sales and earnings. year a one for General Controls in was achieved at General Controls by tightening cost controls, generally sprucing up operations and materially broadening the company's product line. Thus, in a sense, the brief recession served a worthwhile pur¬ This up pose by bringing General Controls a return to sounder business practices. be carrying this increased effi- will 1957 of serve has shown recovery. every in¬ Productivity Federal Re¬ policy has shifted towards straint and the general re¬ expansion £.. A. to be broadly based and well appears balanced. The Roberts should con¬ tinue steadily through 1959. The major threat presently is that the recovery will generate renewed inflationary problems. recovery Life insurance traditionally has been able fo resist wide swings of the economy. The ability of the industry last year to counter the general trends of the recession gives promise of another successful sales in tute Life year in 1959. Total excess of of $70 billion are estimated by the Insti¬ Insurance. The long-run growth potential for life insurance is excellent. family formations and an In the next decade, present insurance protection remains ing at new ever-growing population will provide ample opportunities for life underwriters. per The individual and family low, and the standard of living has been increas¬ eliminate. 1958 started in has been rising rapidly. and leads all-time an . sum total increases Prospects for the controls industry for 1959 of Our bank with two-thirds of the total deposits of this state shows a 15% increase deposit-wise for 1958, which is considerably higher than the National average. Not i;t for 1959, volume in textiles and in men's wear should certainly increase. This is the answer:!to a much improved year. However, the intense competi¬ To another successful; year for the Life Insurance Industry. Most of the yardsticks by which life insurance is measured—insurance in WILLIAM A. RAY top eight in per capita per¬ during three of the past five years, unusually offered five years ago as practically all fabric has been eliminated. The price is still, un¬ we shrinkage changed. h Nineteen President, General Controls Co. For the past five years, Ne¬ accurate barometer. some time. Perhaps this is because prices have' not gone up and values are outstanding. $or example, the men's T-shirt that our Company manu¬ factures retails at $1.25 currently. It is a better T-shirt 1957. level popu^tion growth shows the state's university increasing 250% in enrollment in the next ten years, which is an the Insurance Company keep wa^es in line with productivity, we are going to have more inflation. As for the demand for our products,- we think this will increase steadily for some years in the future. ;■ substan¬ (j) In percentage population growth, Nevada the nation; and a recent projection of this from than has existed for . to which represent' greater outlay than the savings which have been made. Until we find some way to tunes a Reis, Jr. President, be strong industrial trend. 1957, with Arthur volume accomplished in this direction, and what is accomplished cannot weather As 1959 starts, the conservative inventory policies of the past year find the pipelines of supply low from one end to the other; a truly healthy condition! Furthermore, low inventories are combined with a higher level of consumer interest in soft goads stopped but Cold stimulus to brisk Christmas shopping. Final until there is a pause in the rate at which wages are being raised. Most managements have been intense for the past year and a half in cost re¬ Mexico—358; Florida—253, which (i) Personal income has increased of $462 million to $647 million in tial gain forecast for 1958. vada has been among the December. on program and are building a mill which we do not expect to be finished before 1960. We do not believe that inflation can be can the Fall months of tion that characterizes the the expan¬ sion what as rolled Rocky Mountains East added further than better a apply to each individual industry, because small, continues percentage-wise to lead all the forty-nine states. Tak¬ ing the 1947 to 1956 U. S. average increase in value added by manufacture, as an index to 100, the relative position of Nevada is 568; second is New Utah—268; all the way around, the general in¬ dustry-wide pickup was also shared in by the men's wear industry. This was finally capped by an excellent man's gen¬ eration; consumer manufacturers, had a impact. Mediocre business yarn Fortunately for texts, expensive paperbacks, and juveniles to sell best. Business and tax service publications will continue to show steady gains. TV educational programs will undoubtedly spur sales of related nonfiction. And duction continues. (c) held preceding vital fac¬ a 1958 that characterized 1957 thus deterio¬ we new (a) and to 1958 look business than A the We We 1957. in inventory conservative buying ultimate heavy shared Conservative back and President, Mueller Brass Co. phase of Nevada's economy showed an upward trend over 1957. The only soft spot is the mining industry which, if it were not included in the 1957 comparison with 1958, the latter year would fully rated f urther in early 1958. QUESTA every policies This hope, how¬ materialize, and bur not from still fairly heavy. year. President, First National Bank of Nevada, Reno, Nevada r expect will be due to rising high personal incomes, and to the higher average educational level of our population. enrollments - J. did industry production, after falling by about 7% in '58 '57, should recover by a bit less than that amount year. That's because inventorits in publishers' school private enterprise. will There in ;fc <• wear expenditures. ever, recession. are Co. seg¬ ments, entertained seme hopes at the start of the past year that it would benefit from the anticipated decrease Book hands & industry, including its men's new and growing and increase ARTHUR REIS, JR. , income. the insurance 1958 I; - Controls, with its broad line of quality-prod¬ home, industry and the military, stands to bene¬ price increases to meet increased costs will some dollar that for the elderly was growing faster in the elderly population rate. It would be a an improved earnings should bene¬ body of people who will want to maintain their standard of living. output by the end close to $1% billion — setting their sixth straight record and topping of sickness and accident was the events of larger base of operations into a General ucts for of the year will be about $480 billion, and headed for the half trillion remarkable liberalizations of underwriting voluntary underwriting dramatic dollar 1^59 Throughout 1959, American industry will try to pro¬ tect earnings from the spectre of runaway labor costsby investing heavily in automatic controls and automated equipment. «; ; ; '* a national Total approximately the same cost to the consumer. insurance decade for many in the pan. family plan, guaranteed insurability and health insur¬ ance for the elderly. This trend will continue, and we at Thursday, January 22, . . If the variable more a for after prospect change substantial in be on . economy and corporate sales and fit accordingly. V bit slower, percentage¬ our two previous postwar recoveries. With the possible excep¬ tion of firms engaged in missiles and space research, no single industry will surge ahead spectacularly. But, for that very reason, we are working on the assumption that the broadly based 1959 upturn won't be a flash, the variable annuity. There is much to be said on both sides. The most encouraging aspect is that the industry is continually attempting to come up with solutions to the problem of the inflationary dollar look for in year will totals, but wise, than the opponents of in the American ciency recovery to new highs is the in the year ahead—a welcome Steady around POWERS President, Prentice-Hall, Inc. selling. and in 1958 they watched G. . a more protect it. accepted rapid rate than the insurance needed to Life insurance has become recognized means of estate building and a secure as an form of savings. Nineteen petitive the Fifty-nine will be another intensively com¬ Not only is there keen competition among year. more than 1,300 life insurance companies, but also strong competition for the consumer's dollar from outside. Volume Number 5814 189 To meet this competition, ods introduced being are salesmanship of a . . The Commercial and Financial Chronicle . creative merchandising meth¬ to combine with aggressive assuring present and sound product in insurance musU-'also compete in attracting better men into the field. \< • v. Since 1913, life insurance companies have been taxed on income by a succession of temporary schedules, none of which were particularly acceptable to either the Treasury or to the industry. Legislation this year should set a permanent schedule as the basis upon which the industry's income will be taxed. The life companies are anxious to pay their equitable share of the National tax-bill, but presently are paying the highest rate among the future Life growth. Ration's savings institutions.- - "I' '' :-r-: " earnings on total investments in 1958 were up Interest to 3.85% from 1957's 3.75%. This reflects the more favor¬ with the in¬ vestment of new money and funds received from matur¬ ing holdings at attractive yields. Generally the available market rates were down slightly from 1957, but this was offset in .large measure by commitments of funds for 1959 at more favorable rates. Increasingly, investment able interest rates of recent years, together being geared for longer periods, in some Home construction in showed a recovery from the slowdown, but mort¬ programs 1958 are several years in advance. 'cases for loans by the industry about equaled those of 1957. 'Mortgage loans should increase as construction starts con¬ tinue upward in 1959. Other investment opportunities should also be good. Capital spending should continue gage levels, and the demand for power will sustain Various public work proj¬ result in a large number of municipal issues at present the utilities' need for. funds. ects should -available. - J \ . its desire for in¬ life insurance protection, even in a year of a family has indicated American The creased recession. The industry's expanding 'ability to meet this need gives substance to the expecta¬ tion of another successful year in 1959. v ■ business general THOMAS various product usual In the United States there are approximately 1,000 companies engaged in the manufacture and sale Of non, tire rubber products. These manufacturers will consume' about 530,000 long tons of rubber in 1959, country's total rubber consumption. non-tire The . dustry in growing ment of faster as of the tire the products new and in¬ foam industrial hose, covering. rubber, should enjoy good sales in the market seas 1959. This is well as in creasing and President, mote The system which Hewitt-Robins is building in a re¬ jungle area 225 miles southwest of Calcutta, India. system will bring iron ore from a mine conveyor 2,600-foot mountain and bring it down to a rail¬ valley below for shipment to a new steel mill which is being erected as part of India's industrial mod¬ ernization and expansion program. The belting for the atop a road in the will be more than four miles in length and plant at Buf¬ conveyors will be manufactured in the Hewitt-Robins falo, New York. j* y' ■ of both disposable and dairy industry is directly affected by that of industry in general as well as the economy of agriculture. Although the largest single J,f As heavy durable ' users of a wide variety supplies, the economy of the the factor for particularly acute in the 1957-58 re¬ hoped that the improvement in eco¬ conditions predicted for 1959 will be accompanied improvement in our industry's pricing policies. problem became cession. It is to be nomic by an FRED food industries, are so small that relatively minor changes in any of the other cost elements can easily I ulti- that the cogent economic most in sideration is 1959 likely to both of we labor Demand, meanwhile, appears to be John A. Robbins strengthening with be expected to buy freely. Recent reports of holiday spending bear out this conclusion. Under such conditions and in the absence of subsequent changes in outlook, indices of consumer buying should continue to slowly during the next few months. Within the dairy field itself, probably the most impor¬ single consideration is the level of price supports established by the Federal Government for. the basic tant ■ to growth, the pick-and-shovel labor gang for any application requiring excavating or removal. in The United the anticipated ■M-; j volume and is faced with "Little 300." a consolidations and will see a further series of mergers which strong leaders will from and small inefficient producers emerge will drop to the today the technological activity is predicted by approximately 8% in 1959, but at Sherman believe this figure is conservative, since Over-all we Governments. These sur¬ plus shoulder weapons and side arms are available in quantities that, on construction new months has created needs. Much equip¬ ment is past the normal "trade in" stage, and many con¬ tractors have been making one machine do the work of two, waiting only for an optimistic note in the coun¬ Industry's slowness in the last 18 our a Roff, Jr. items, exceed a full year's production of the entire industry. Consequently, if efforts to keep surplus weapons and low-tariff imports off the domestic market fail, Ameri¬ can firearms manufacturers face dim prospects even many though sales volume at consumer level is on the upturn. F. shakeout. In many most authorities to rise the arsenals of the United States and CLINTON like a surplus arms in European 'dairy, products. Although these levels are more of a political than economic consideration, announced governmental policies indicate that we may anticipate a rela¬ Romain developments in mate¬ buyer value than at any time in the past. And yet we are but on the threshold of even greater progress in harnessing nuclear and thermo forces now in the laboratory stage but which will be commercially feasible within the next decade. prosperity of the'domestic firearms industry as a whole, how¬ ever, is quite doubtful. The industry is reasonably small in dollar and unit A. rials, hydraulics, and scientific design gives the of construction equipment dollar-for-dollar more generally. Conditions William commercial, and industrial expansion. Nineteen fifty-eight has seen the ments; in improvement business because human-muscle for earth-moving and mate¬ rial handling is no longer economical nor adequate to meet the postwar construction demands in residential, year Yesterday, the design of power shovels depended upon massive weights to meet strength and capacity require¬ recreational industries, and continuing "baby" industry has into a $150 million a postwar wayside. continued time that stimu¬ leisure This Nineteen fifty-nine from come in serious threat from increasing employment in prospect. This means that con¬ This "rig" has replaced the old-time bile the multitude of fringe-operating loader and digger manufacturers had a parallel in the automotive field 40 years ago when today's "Big Three" were more The sumers may advance expected all economic ^ digger. power is and with his versatile, mo¬ businessman ..; of* 1958. the ultimately must be materials, which and is . lates be a which loader respects firearms of ahead be . increase prices to the final user of our1 products. in reflected to industry. sale dollar 1959 population rising costs, face slowly in increase tion. The inevitable conclusion seems to be that the firearm's expect States con¬ on front-end a rear-attached beginnings of an automotive-type of ROFF, JR. pleased to submit my opinion as to the outlook 1959 in We infla1 significant degree of creeping am for in the United States, it would appear ' A. President, Colt's Patent Fire Arms Manufacturing Co., Inc. loss. Hence in appraising the outlook for the dairy industry for the coming year, we tend to look first at the economy as a whole. Speaking in terms of all industry s mounted power jnost spell thp difference between an mate net profit and an actual tractor farm-type mushroomed materials, profit margins, as for ' serves dirt dairy industry is tost taw ' of a new businessman—the small contractor who suburbia, equipped with a gence quently drives selling prices down to a point where it is impossible to make a fair return on investment. This ROBINS President, Fairmont Foods Company % ; history of the small construction equipment industry. The World War II postwar period has seen the emer¬ Although the growth in our industry's sales has been gratifying, the profit picture is disappointing. The intensive competition for the available business fre¬ most JOHN A. ROMAIN Sherman Products, Inc. fifty-nine will be the second best year in the Nineteen veloped countries of Southeast Asia, South America and Africa. One overseas project of special interest is a con¬ veyor A. Robins, Jr. underde¬ the to a cars, W. Thomas being shipped in in¬ volume about 108 million ingot tons of steel, moderate increasing pattern of machinery output. million 5.6 particularly true of the are 156, comprising about Goods Production Index of about producers of heavy industrial goods —conveyor belting and industrial hose, which Board serve over¬ home at as approximately $465 billion, a Federal. Re¬ Production Index of 143-145, a Durable of Product manufacturers rubber re-stock¬ pects, of course, run into considerable detail. However, in terms of the broad economic indicators commonly referred to our forecast sums up to: A Gross National rubber footwear and floor Non-tire i.e., somewhat higher rates of industrial activity ing. A similar conservative approach was taken relative to export demand. The forecasted industrial activity levels and economic factors to which we have been gearing our sales pros¬ creasing popular demand for stand¬ ard products such as conveyor belt¬ ing, occur and, in turn, higher rates of customer inventory seg¬ the with supplying higher demands which could easily in the current recovery phase over the course of cope the year; result of the development a many years than 37% of the in¬ has been segment recent conservative bias. Further analysis relative to lines resulted in a somewhat lower than relationship of product sales to the external fore¬ cast. In this approach overplanning tended to be min¬ imized without restricting flexibility and the capacity to slight ROBINS, JR. Hewitt-Robins Incorporated Chairman, 55 (451) ■ backlog of construction equipment try's *'• economy. The Federal in 1959—many months of land tion, planning and engineering are now impact of this construction ROBINSON ■ # ' road-building program will begin to gain real momentum several years. , acquisi¬ behind us. The will hit its peak in the next ■ - * tively stable price level for primary dairy, products in¬ gredients. At least, all segments of the industry are likely to be equally affected by whatever changes in levels are forthcoming so that the effects, if any, would be on the general demand for our products. of the view In highly competitive nature of the food dairy field " in particular, the prospect for increasing costs of labor/ supplies, equip¬ ment and transportation, even with stable- ingredient costs,,, will put continuing pressure on profit margins, except as offsetting economies can be effected. These .conditions pose a serious threat of "profitless" prosperity in the absence of forceful action on the part of manage¬ field in general and the ments • . This is not to say that , about the outcome of expect revolutionary to our answer ' , - ' • _>: s ; President, The Carborundum Company Abrasive and allied appreciable gains over 1958. Demands for these prod¬ ucts in 1958 were down substantially, reflecting the sharply reduced level of operations in the automotive, steel, and the machinery industries, declining capital expenditures, and the sharp run-off of inventories in manufacturing. With the prospect of sizable re¬ covery in the economy, particu¬ larly the durable goods industries, overall demand for most products of Carborundum some the dairy industry is pessimistic As an industry, we do not 1959. developments or miracle solutions However, a number of areas decline problems. these are promise of further automation relief. Among in production, greater effi¬ providing some distribution field, more effi¬ accounting methods, more economic erate Gen. C. F. Robinson cient and revealing merchandising and adver¬ tising. Major short-term improvement through increas¬ ing per capita usage seems to offer only limited possi¬ bilities, but substantial improvement in profit margins throughout the dairy industry can be realized in 1959 if individual companies will exercise restraint in competi¬ tive pricing practices. We see greater istic pricing of products as creeping inflation. danger in unreal¬ related to cost than we see in show continued same extent as in in recovery. to 1958. lines. other products reinforce Some of the be in a mod¬ stage in 1959, and will transitional (cautiously) are on ciency in some parts of the -packaging, and more effective will New and im¬ proved products by Carborundum held up well in 1958, acting as a sustaining force and cushioning the growth and - newer hold 1959 will show in product sales not being counted overall sales to the Internal improvements in em¬ ployee relations, methods and systems, however, definitely reduce some heretofore excessive costs also tion, and will and provide better service in manufacturing, distribu¬ order processing, inventory control, warehousing shipping, and perhaps a better share of total avail¬ able markets. planning and programming company business for 1959 we have geared our thinking on a conservative basis. Sequence of analysis started in the fall with vari¬ ous industrial production and national economy fore¬ casts which in terms of today's concensus contained a In in the sale of small power diggers and con¬ struction equipment has been evidenced in the closing months of 1958, and will continue to accelerate in 1959. A surge MAURICE M. ROSEN President, Progress Manufacturing Company, Inc. of the past nine months momentum to carry the Ameri¬ economy to a new peak in 1959. With a gross national product likely to exceed $470 billion this year all major industries can be expected to show more or less substantial The strong business recovery to have sufficient seems can gains over 1958 levels. The Housing Industry once again Housing month from 915,000 in February and came close to 1,200,000 by the end of the year, the highest since 1955. The tightening in the capital market will probably make itself felt before long, but builders have already secured mort¬ led the economic recovery. have risen every starts low the gage annual rate of loan commitments to assure a high volume of residential construc¬ tion in the early part of 1959. A Maufice M. Rosen tapering off may set in as progresses. For the entire I estimate that private housing starts should gain gradual the year year around Our ways 5% over own lags a 1958. industry, Residential Lighting Fixtures, al¬ few months behind housing! starts because Continued on page 56 56 The Commercial and Financial Chronicle (452; Continued from page plant of Coro's English subsidiary will be completed and 55 in installed when the house is about complete. Thus the outlook is excellent for the first half of 1959 fixtures are and probably at least very good for the second half. addition, the lighting fixture industry should bene¬ fit from the cumulative effect of its own efforts and In Ready-to-wear the home. fighting The will promote better lighting in toward a general upgrading in trend undoubtedly continue, not only in but especially in the renovation construction new and modernization of existing homes. For these reasons the lighting fixture industry should surpass the estimated 5% gain of housing: my estimate is a sales increase of 8% to 10% for our industry. My own company, Progress Manufacturing Company, Inc., is planning on a 20% to 25% gain in sales over 1958. This optimistic forecast is based partly on the introduction of a great many new items into our line and partly on the fact that our sales last year were residential and President, fashions couture both — the in United States and Europe—which set the silhouette pace for accessories, indicate that 1959 will be for jewelry to accent these understated fashions. those of related industries to L. production by the fall of 1959. Pins will be silhouette, trend a "slump" reduced of somewhat by an illegal work stoppage in two plants last October. I expect new highs in sales our and earnings in earrings reasonably uniform in 1957, but, for "must." a E. ROWLAND Agriculture was new during 1958. While prices in some segments of agriculture sagged during parts of the year, lets will the whole agriculture held steadier than did most of tusiness and industry. The year 1958 was a good one for Ralston Purina. All five major divi¬ sions of the established record-breaking volume in sales and services. These Chow the are the and Grain Merchandising restore must Each be health import stones and tions also make back cut the to broiler business. Pro¬ bring it in balance with markets. new brings its year problems, own but we in Low feed prices help make better feeding profits. Vendome confidence in the future is shown by the fact company's capital expenditure budget for ex¬ pansion during history. Our newest and largest plant for the manufac¬ the ahead year is the largest in its but two of the dustry who served construction. The Our are on dealer next sion at Several summer. drawing board organization and most for optimistic. or under for the and manufacturer poultry. We credit who the first The eight interest and took those of look modern for new rations Purina reporting combined sales for 1958 Because set all-time an 1956. Expectations for 1959 are for an even year high of at we capital loans need for effort. of too in per creased demand for Coro in is reductions, technological England to meet Since that number of cattle the and that Ross paid in full, the reputable a the and it the steady the im¬ amount mar¬ has been increased. would seem farmer and evidence of hogs paid for in the fat feed on will that not in fare were marketed high as as heady, a lots, the stock belt, the prediction will hold about Because there were 12% than 1 feel this winter they were feed livestock at of the many I exceedingly large an corn October and because ago, year that and year steady it will be a the same time cattle taken out prices Rosenberger amount the with the greatly in¬ accounts. rise in consumer new of work location of on the several of the deliveries of but they did not materialize continuity anticipated. In the previous orders affected both Nov. of still Nov. 1, 1958, only 87 commercial vessels order, of which only 22 had been placed on 1, Thus it will be evident that deliveries orders new 1958 orders and that less than one-third the placed during the year ending during the corresponding period of These 22 orders included one nuclear were than -for four of which No tankers type of vessel any were not were If however, the ago. awarded included and were no until orders placed between April and recent award a of fine thing and will enable a contract for one large ore carrier on the Great Lakes and a very recent finding of a low bid on three additional cargo vessels preliminary to award of contract early in 1959. There are presently pending four cargo vessels for which bids have recently been submitted, on which no In addition, invitations to awards have yet been made. bid have just been solicited three on additional cargo vessels. There still appropriated funds available for con¬ struction differential subsidies and national defense fea¬ are tures for seven cargo vessels in the fiscal 1959 program, in addition to those above mentioned. It has been under¬ stood that the Maritime Administration budget for fiscal 1960 would include funds for 20 additional cargo vessels as another increment in the long range ship replacement lines, but the action of the Budget with respect thereto has not yet been made public. There is a little prospect for more tanker orders at present. However, some additional ore carrier orders may develop for Great Lakes service to replace small, slow, old and obsolete carriers presently in service. Bureau of the of subsidized the There appears to be little prospect for the construction of seagoing ore carriers in this country. The unsubsidized berth services and the both need replacements for their but, under present solve, not the conditions least of which have is the tramp opera¬ respective fleets, problems to some financing of new construction. The use of lift-on lift-off ships may ultimately provide sufficient incentive to resuscitate, in part at least, the coastwise and intercoastal services, and perhaps even to invade the overseas field. ' The prospects for orders from these various other mentioned are still a little too vague for ship¬ yards to rely upon for orders in the immediate future. Hence, the bulk of any orders forthcoming in 1959 sources new post office, the vast Federal prospective Highway System, new industries in Bluffs, the further development of river docking facilities, the continued effective, economic control of City Manager form of government, the aggressive, forward looking attitude of prospect, with existing and the prospective work load. of spring probably won't Most of these cattle will be new in or tors Council our were rate the finished for July, 1959. With the completion of the G. E. orders at September, 1958, inclusive. Many, recognizing populations pastures of the prices cattle year then There has been "know-how" surpluses, shipbuilding yards look back on 1958 with mixed At the beginning the outlook, based on the order book, was reasonably good and additional emotions. program marketed before type, tremendous L. W. have or per person otherwise would be useless. demand from both England and the continent. This reversed. was rise until the second quarter apparently has leveled off. But shipbuilding yards do ultimately feel the results of a "slump," first by suspensions or cancellation of existing orders, of which there have been some, and, second, by the failure to place new and additional orders, which inevitably creates a dip in the future contracts the feeders to utilize the abundance of rough feed which increasing manufacturing facilities the trend to of 1958 where it for increase in employment and income an evident hold about jewelry by Coro's Canadian currently the continued October, 1958. prediction is true that prices paid for fat livestock will jewelry cope major there are powered combination passenger and cargo vessel for gov¬ ernment account, two ferries, and 19 cargo vessels, farm person has doubled and tripled since be plant in Toronto, just been completed to when 1956 has the preceding year. of improved machinery cattle added 40,000 square feet to its Providence factory, the largest costume jewelry factory has it Nov. farmers long standing. non-farm of more recently modern of its of time exceeded have almost steady for the next six months. lcoking, exciting spring merchandise in depth. new part number badly. this Canada, the most upon little if any us While there is every Reports of excellent jewelry busici e s s in December indicate, Mr. ftosenberger stated, that stock inven¬ tories will be low, and that jewelry departments will be open for new- in the world. A but on yard activity and employment. Shipbuilding employment had been declining from 1953 until the latter whereas Consequently, even though prices are lower and the a in Several 1959. Shipbuilding yards do not feel the effects of a slump quickly as ship repair yards, as there is no immediate were living, have accomplished this by concerted With produced increases. Coro into effect since Nov. 1, 1957. larger units in order to maintain provement is line with this boom well run 1, 1957, 98 commercial vessels were on order, of which 68 had been ordered since Nov. 1, 1956, interested Many sizable Coro divisions, including its jewelry subdivision, Vendome, are preparing for substantial In as As dis¬ prices, the talked this writing we made fields sales, pretty well completed. jobs have been completed, meantime, two food most are conditions. have "Chairman of the Board. All been conversion the were dependence our livestock increase, according to Gerald Rosenberger, President and couturier were concerned about the forecast of lower food prices and a reduction in farm income. Because of an abun¬ dance of crops and comparatively of greater sales 1959 and spite will of con¬ The retail on If there is to be high, topping both 1957 and the previous record months the economy of agriculture and food for Coro's of the yards but that program now appears some have The in¬ and commerce tribution and construction. 1939. President, Coro six view gin of profit less, the net ROSENBERGER of included rates. dismal more a standard of records to be set in 1959. GERALD lower in any year since the fact that 1958 decreased progres¬ curve after scheduled existing orders are well The long lead time required for ship construction makes it necessary to have orders far in advance in order to maintain continuity of work load. machinery, petroleum and effi¬ livestock and poultry farms offers expanding livestock average along. Savings Bank, leaders steel, appliance, merchandising, distribution continuing trend toward greater production on to several others which will 1959. panel at the fifth annual discus¬ National Bank of Chicago on the First the business outlook boom the being modernized and strengthened day by opportunities lor Cincinnati ■; ciency for ROSS Bluffs ten and at Chow mills are combina¬ on a mence operation W. Council recession has affected system color year, ture of Ralston cereals and Purina Dog Chow will com¬ day, Unusual the division its second production new beads. marks Council Bluffs, Iowa likely to influence feed prices favorably for the feeder. average and The season's new changing fashions in 1958—the chemise, trapeze incoming Empire—did much to stimulate the jewelry business. Pendettes, multiple-strand bibs and ropes were among the star sellers. struction to expand our volume of business. Abundant grain crops of 1958 are other the iridescence average sively, each quarter being less than preceding quarter, is significant. A/..A jumboizing of T2 tankers has provided conversion the The All Ralston Purina look to 1959 with confidence and enthu¬ Our optimism lies in the opportunities we have our accent frosty in the jewelry field news President, siasm. Our to or the 1957 1953. Moreover, employment has R. Sanford work in new Raymond E. Rowland States. to 1958 (the available), the work load fcroiler industry suffered from over-expansion and low prices. Unselfish business statesmanship will be needed that fresh, A L. During the last quarter of 1958 the consumer jewelry colors have been specifically new E. than duction facilities have just been enlarged and the sales has been expanded to take care of the greater demand for this more expensive couturier jewelry line. and dog foods in the United duction important more of Coro, which has just com¬ received tremendous store and consumer recognition and acceptance in 1958. Plans are now underway for greater sales in 1959. Sales and pro¬ poultry feeders of the nation fed approximately 4% mil¬ lion tons of Purina Chows during 1958 in the production of meat, milk and eggs. Purina Dog Chow climbed to the top position in sales of dry to jewelry force Livestock 1959 in with, pleted Oi vision. tn color the than importance of color in the coming fashion makes ready-to-wear. The Divi¬ sion, the Pialston Division, Sanitation and Farm Supplies, Soybean Divi¬ sion loaded with brace¬ or an arm and company three quarters of latest figures the fashion look lor spring. be Coro's economy on the first new than planned to blend na¬ will a employment has been about 27% less ever. relatively bright spot in our a button ears, up single important bracelet, The overall RAYMOND the laying the big 1959 fashion because of extremely short sleeves. The 195.9. President, Ralston Purina Company is expected that, with exposing those engaged in repair are hair fashions and the wide-away and increasingly important. Bracelets will be picture tional and America of Decreased work. pins Empire pendant necklaces will take top place in the up Council "slump" in shipping following the "Suez Canal Episode" had its repercussions in the shipyards, both here and abroad. The shipyards which first feel the effects of a shipping . become SANFORD world-wide Multiple-strand bibs, ropes, single-row necklaces and the going Thursday, January 22, 1959 . Shipbuilders new several necklines of spring make the necklace fashion picture. It E. . shipping activity of many ships cuts potential work load of the ship repair yards and is immediately re¬ flected in their employment, which is the yardstick with which ship repair activity is most conveniently measured. Such employment was combining for should stimulate multiple sales. The new scoop year important—worn high for the very while banner a The . our people the long pull I am decidedly optimistic. as a whole, for undoubtedly will come from the long range replacement of the subsidized shipping lines, together with portion of the current naval construction program program that allocated by the Navy to private shipyards. Fortunately, after a 1957 to the Administration and the disastrous lapse on the part of both in Congress, failing in support and appropriate funds for replacement Volume Number 5814 189 construction with The Commercial and Financial Chronicle . . 1958, did come through in 1958 appropriation for that purpose .for is hoped that ?uch will be the case for fiscal moderate a fiscal . It 1959. this coming year for fiscal 1960. ships placed in service, two for the Grace Lines and During the past year, four new passenger-cargo Were conversion of Mariner to a In addition, Lines. two for Moore-McCormack a major one-class passenger-cargo a ship for Atlantic Service was completed and placed in service. Whether or not funds will be made available in the coming session to proceed with the new superliners for the United States and American President in the last Congress, remains to be authorized Lines, construction of these two ships would con¬ The seen. greatly to the prestige of our country and, by expanding the mobilization base of ships in being, par¬ ticularly passenger ships suitable for troop transport, enhance the national security. AA tribute the case last year, the key to a sound future for the shipping industry, for the shipbuilding and ship repairing industry and for the national econ¬ omy, lies in the budget recommendation of the Ad¬ ministration for thfi fiscal year 1960 and the action taken Again, as was recommendation. A > by the Congress on th^t panies. And 1959 should by this type of cigar. In the We of the Con Diesel Group face the year 1959 with expectation of continued growth through increased military and commercial sales of our diverse products and services, and with confidence that earnings through the year will eclipse those of the the preceding twelve months. This anticipated growth, we be¬ lieve, will come as a result of our active programs of diversification and product development, increased operating efficiency and aggressive sales efforts. The diversification effects three which of Group in the Con Diesel all over America with the objective of obtaining foothold for cigars among younger men whose smok¬ ing preferences are not yet fully established. And other puses a industry programs will be at work in cigars with such masculine materials, merchandising aids and powerful adver¬ tising support. And to heighten the appeal of cigars to helping to generate a healthy growth cigar industry for 1959. But beneath them lies something else. Not quite as obvious, perhaps, but every bit as powerful. It is a spirited new movement by an industry criticized not so long ago as being too "back¬ ward" in its ideas and techniques. During 1959, the cigar industry will not be backward. It is looking to the fu¬ ture with optimism, aggressiveness and a lot of new ideas. It's the business that came up from 4.5 billion in 1933 to than more Norman 1. shift The Schafler nomic Coast the to and Pacific in South the future Pacific, of ground important new ing New of commercial products due to add one to Zealand and tourists of will want to go inaugurated by Matson this year, will continue meet the needs of modern shipping and are pleased at the warm acceptance the con¬ expand to We tainer project Chairman the cigar industry's following the recession, ha?, of in the cigar business also. This is outlook course, country, been reflected up- expected to continue during the coming year, and its ef¬ fect on the cigar business should continue in proportion. • * number a very am Brokers' loans in 1929 and market are value are country's economic we can of all our common a requirements for ef¬ pleasure. by-product of this search for a Norman Schwartz A more satisfactory smoke in has sectors some not Joseph we are frankly hesitant to commit all-out "department store" merchandising^ recently began installation Seitz the chain "Homfc special of part of the chain's new construction program. By the latter part of 1959 we should be able to reach our own decision on the importance to be assigned non-foods in Colonial's future operations. We will adhere to the premise that we are food retailers first and non-foods salesmen certain larger supermarkets in second and as position do not intend to jeopardize our we in food distribution. that believe We food passing currently is retailing transition period comparable to the shift to self-service in the Thirties. To illustrate, food retailers still do not know what is the optimum size for efficient through a We sections. monster-size ical with operations, supermarket or non-food without discover that we really do not need supermarkets to do an efficient, econom¬ may selling job. Many retailers are discovering 12,000 to 25,000 square-foot stores can volume and profit levels in competition well-run that hole! with oversized supermarkets. The growth of so-called bantam markets in many areas is another development suggest¬ ing that size alone is not the only route to successful their food retailing. expect our chain's 1958 sales We will hold approxi¬ 1957 levels, but that earnings might be of? much as 20 to 25%. This reduction can be attributed 19.^9 store development program will regular rate in anticipation of higher sales and earnings during the next 12 months. However, continue at our the in Pension and Social Security gain will enjoy a greater volume always respond improvements in general business, in fact historically running some¬ what ahead of it, there should be a real improvement. will There stantial Francis P. Sears higher in 1959 with a headed by 20% probable or more still be sub¬ capacities for most of products, and there are notable examples of capacities in far mands. be however excess major the some automobiles expected in 1959, although I am the past three years. Chemicals Corporation general business condi¬ As chemicals tions. Indications are that industrial pro¬ goods, SEMPLE B to stupendous growth of in durable ROBERT ably better happy to note the greater increase is in purchases of the com¬ paratively lower priced cars, whose higher roofs and shorter wheel bases contrast so effectively with the un¬ comfortably low-slung and ridiculously lengthy styles of new brand an that satisfies non-foods will trend reported for just passed. There seems little doubt that the FRB index of industrial production wil! show continued improvement from its present levels throughout most of the year, and hence we will be having consider¬ 12% considerable smoke this enthusiasm The I feel sure that chemicals gains in steel products. This great increase is largely due to the better situation in the number of units of switching by these people in fort to obtain where certain not lead. of business than the year - been big food re¬ edging—or been mmmmmmmmmmM growing of millions of American cigarette smokers to "shop around.'' many have President, Wyandotte shows how much many peo¬ Funds plus the tendency for who plunging—into non-foods. Although non-foods are being sold more and more extensively in many super¬ markets, most food retailers are still of the a very safe situation slight decrease during the past two years in the purchasing power of the U. S. Dollar indicates that the people are wiser than they were and will not pay unreasonably high prices for goods. The great increase in 1958 in sav¬ ings accounts and holdings of life in¬ duction will be 5% -8% has decisive expect the crease of beneficial One of these forces is the that the next 12 months will thinks only one-third of what they werf try, also. our confident that less than 1% Investment Trusts. prove the Board, of happy about forces peculiar to the tobacco indus¬ should can to general economic and competitive conditions, reduced profit margins, and higher promotional costs. SEARS Columbian National Life Insurance Company feeling surance - But in addition to this general up¬ ward force affecting virtually 'all are P. ple are voluntarily saving. Another indication of this is the great in-r : there tailers prosperous year. and for 1959 is the best it lias been in years. The general upturn in business all over the big ques¬ retailers, namely whether major food re¬ profitably handle a variety of non-food items* ranging from minor soft goods to major appliances that include television sets, refrigerators and even larger items. Our Company which in 1953 grossed approximately $440 million in 469 stores east of the Mississippi, as am Incorporated mately to FRANCIS The Stores tion for food has had, both in the Islands and on the mainland. I Colonial Nineteen fifty-nine will be the year of the Centers" have program, SEITZ JOSEPH President, We strong This indicates President, DWG Cigar Corporation their the Hawaii, „the by plane and one way by ship. high hopes that the new freight container way trade. proposed affiliation with largest, soundest and oldest in the business with its 33,000 agents, should mean a great growth for us. to Thousands business. We our of years, countries Hawaii hotels does not mean lessening of interest in the Islands or the Pacific. In fact, Matson will be in a better position Randolph Sevier to develop its passenger ship and freighter business, which is an integral part of the Pacific tourist economy. We plan a vigorous advertising and promotional campaign for steamship travel in 1959. The advent of the jet age should spur Pacific travel. Obviously, jet planes will offer competition for the travelers' dollars, but, at the same time, they will create new Company, own Despite the fact that Colonial has handled a wide variety of non-food items for a number stocks, whereas brokers' loans were 10% of such value in 1929. SCHWARTZ From many standpoints, our yet been accompanied by fully con¬ vincing profit-and-loss figures. our support equipment, received from Missile Agency, Lockheed Aircraft NORMAN There up¬ any work contracts for missile substantially to the projected military volume, it seems reasonable to anticipate that 1959 will be a year of con¬ tinued achievements for the Con Diesel Group. which the The recent transaction involv¬ area. outlook for 1959 and I businesses, on Australia and the rest of the Pacific a trend SEVIER population and eco¬ opportunity to the Pacific and with shipments Award year. of Army Ballistic Corporation and the United States Navy. With the company's backlog of military business cur¬ rently at the level of $19,000,000 and likely to increase, • last Elsewhere in the Con Diesel Group, the : units definitely is swing and the Pacific region is on the verge of its greatest growth in history. aircraft, missile, and nuclear power plant controls and components. That Con Diesel is fully prepared to meet the com¬ plex technical requirements of military procurement is evidenced by the range of new products developed and produced during the past year. These products included advanced missile and aircraft ground support equipment, precise power supply units, airfield vacuum sweepers, electronic circuit analyzers; instrumentation components for nuclear powered submarines, and commercial jet servicing equipment. As the new year opens, our Con¬ solidated Controls subsidiary is engaged in resign and manufacture of components for primary plant instru¬ mentation for the first nuclear powered United States Navy destroyer, as well as for a nuclear powered air¬ aircraft billion 6.1 beginning! belief upon As to the great Hartford Fire Insurance Company, one of thcs are the Hammond Valve Corporation subsidiary on Dec. 2, 1958, extends Con Diesel's product line into manufacture of bronze valves for plumbing, heating and industrial applications. The two prior acquisitions were made by the Con Diesel subsidiaries, the Lima Electric Motor Co., Inc. and Consolidated Controls Corp. Lima Electric is engaged in production of electric motors, gearshift drives and motor generator sets for the com¬ mercial market. Consolidated Controls is a producer of progressing Life Insurance indicates that this product is moro appreciated than ever before and shows clearly the in¬ comparable advantages of this form of thrift. nary men, fact that the national economy company's craft carrier. tion there seems to be a continuously higher demand,, especially in the residential section. Apart from a great war, the chief danger for the com¬ ing year seems to be in threats of heavy inflation and crippling strikes by the ever grasping labor unions. Many economists predict there will be little inflation iri 1959, but I hope the Federal Reserve Board will watch carefully and take needed action for control. The great increase in purchasings of so-called Ordi¬ attractive new packages with the accent on modernity will be making their appearance on cigar counters and in supermarkets. A-; A..A: These are just a few of the more readily observable younger one of challenge and promise. challenge lies in the growing competition from jet planes and other ship lines; the promise lies in the strength as and effort to link sale has only just begun. At Matson we share is an men's fashion adver¬ tising, bank advertising, and industrial advertising. To capitalize on the peak cigar-selling seasons of the year, individual companies are planning alert and timely promotional drives complete with bright, new point-of- it enters upon the calendar year 1959. The most recent of these acquisitions, effected by the of areas as The position a of the traditional sizes and shapes of cigars, The New Year should be acquisi¬ major consummated, the have been to cast been greater sales gain President, Matson Navigation Company and industrial products. 1957 have even tailers our Since an RANDOLPH the tions see There will probably be a small increase in inventory accumulations, although not much pick-up in business capital outlays since there is at present considerable capacity in excess of demand. There is an exception in the case of public utility companies, for whose produc¬ be has had the purposes commercial younger also many optimistic signs for the year ahead. And that's only the operations over recent years of moderating company's dependence upon gov¬ ernment contracts, and giving the company a more balanced line of of area are units , among Aggressive industry advertising will be at work to help sales by promoting the masculinity of cigar smoking. Industry programs will also be at work on college cam¬ in President, Consolidated Diesel Electric Corporation particularly of small cigars such as the cigarillo. During 1958 cigarillo sales increased substantially for many com¬ men, factors which SCHAFLER NORMAN I. has been the increased use, there 57 (453) a As year business, prices of excess to a current result sales 1959 will de¬ again of keen competition for and while I anticipate remain relatively firm doubt if there will be many cant increases. 1958 as Profits I Robert B. Semple signifi¬ should show improvement over despite increased costs of raw materials, trans¬ portation and labor most companies have been able to Continued on page 58 The Commercial and Financial Chronicle Continued J. from page 57 Chairman minimize the deterioration of margins by effecting econ¬ plants, and as a corrolary new plant construction the industry will be down from the levels of the just passed. ' ; . provide new markets for new or improved products, and those who have the good fortune this year to bring significant new research de¬ velopments into the profit column will profit accordingly. ■/.. will Research continue to to To summarize, consolidation pansion made industry the gains of over will be it feel I chemical the The an improved levels the coming end rapid of " which recovery 'BK that in our present type of economy those responsible for economic policy decisioiis in Washington have mastered year but still one of in technology and plant ex¬ "7-B , i? J W*. the ' thinking and actions required to keep our economy on a fairly even the past five years. It informed moderate estimates for call general, abouts. Public construction during works will estimated 1958 to search were Russian space satisfactory levels. based on market. funds to ihvest'in From the standpoint of my own company, Barium Steel Corporation, 1958 results have been more disap¬ pointing than the general business picture. As historic suppliers to the capital goods industries, our 1958 op¬ re¬ by leading construction field 1958 than in 1957 the standpoint .of the over-all economy that insurance'industry do That v/ill growth is accomplished mean E. Keystone's faith in the recovery of underground conduit, principally by the communicaindustry. If these estimates are borne out in the months ahead, Natco glazed and unglazed facing tile, available in four face-size series months and 22 color the influx in cations ume. A This will also be true of our brick, sewer and three speckled patterns. This product one of our most recent, offers the architect and con¬ tractor a material which is, at once, durable and decora¬ tive. It is, in new our estimation, a strong competitor with building materials employed in modern con¬ struction. ernization since the end of the hostilities of World War II and the Ko- conflict.: rean While slowed?, down- was this " • construction in institutional construction will remain high, pro¬ viding a stable market for facing tile. This product finds its major application in interior corridors, stairwells, kitchens, lavatories, and operating rooms. The popularity of ceramic facing tile for these uses is traceable to its wide range of colors and its The United non-residential building will result in another year of increased sale of facing tile, long our best selling product. School, hospital and nance durability and low mainte¬ cost. At Natco, we are optimistic about another new product which has generated a great deal of interest in building circles. Uniwall facing tile, when in place, provides the builder with an unglazed rough texture exterior a time the m " v Construction suppliers look In an back on a 1958 with blighted by both reces¬ wholesome stability. While many other segments of the economy slid down¬ ward, construction held its own, and, in so doing, served to help brake the effect of slipping volumes in many other industrial categories. at the rate of three million each year, in this long-range expectation for the Personal income continues to mount. is the key factor addition, present housing, residential alike, is becoming obsolete at a rate program during the our during 1958. In Some -economists are predicting business $34 billion per year to a ML structural clay products will figure Research has and better service in Of our use industry. than and ever capable of longer before in the history a thin 2% an Donaid c. Suchter 1958 to month of over 1957; an companies These two factors business 1959 should upward trend for two rea- First, personal income should ica are j>3.6Q nearly that amount. be sold can consumer is in a inciuding^life with increased sales combine to give the personnel. life insurance an opportunity to gain a little bit in the propor¬ people's incomes which go into premium pay¬ ments. Actually, while the statistics of the life insurance tion of business have been have done to no impressive since World War II, we barely hold our own in relation better than the national economy. We think- that 1959 may show a figure higher than the 3.9% of personal income which has been applied to life insurance premiums in recent years. hour, including fringe benefits, per foreign steel cpmpan.ies This is major a at lpwer pay wages at reason less than one-third why imported goods prices than domestic products be manufactured. ' can y This unfair competition has many dangers. It threatens and the stability of the companies that provide those jobs. Just in the wire in¬ dustry alone, he&rly 3,000,000 man-hours of employment lost due to were foreign imports last year/ What's lWre, foreign competition jeopardizes our national defense, if weakens American industry. it A fair, solution to this situation is imperative and if busi¬ industry in the nation is to maintain its and grow oppor¬ the needs of America. serve The anticipate in 1959 and the years ahead must be predicated upon this problem as well as pur ability to progress we customers .with serve service. j.-i . top quality products and \y'y : BRYAN prompt , E. SMITH Reports' from fire and casualty insurance companies will provide somewhat better reading for 1958 than they did a year ago. Much of the improvement shown, how¬ will be ever, more apparent than the H^B B^I^B fact that real. This changes is in due,'to reported stantial gains from unrealized appreciation in the market value of cpmmon - stocks of reverse less a in whereas this was true. 1957 »the Although signs that dramatic, there are hopeful trend is developing more I'■ \ surplus wil reap the benefit of subHigfl tin the underwriting end of the busi- ness. 1957 proved to begone of the most unprofitable years in the hisTory of the industry, but during 1958 P^^B some improvement was experienced - ' The chases and his savings, insurance. Secondly, the life insurance companies generally took ad¬ vantage of the opportunity afforded their sales forces, and a number of expand enter 1959 E- Som,!le,' The problem pf competing with foreign-made wire is difficult one. 'While steel-maker's wage costs in Amer¬ under increase Life insurance sales in show ■MHI devel¬ building supplies in the bustling construc¬ Moreover, our products are more easily obtainable, attractively priced, corresPonding sons. in that but ^ast month was the highest Decem- . approximately oped product lines which combine the purely functional with decorative. Our materials are now competitive with market. a Wmm lhe rise in construction point between $53 and $64 bil¬ prominently in the coming boom. were month has shown f ^^B ' Reu domestic wire industry. Tliac problem is foreign competition—the rapidly increasing tonnage- of imported steel wire products into the United States from the low-wage-cost countries of Europe and Asia. ever, that the trend has been upward ' ^ : problem that-faces not only Keystone .rec?rc*. breaking centennial °ur lion 10 years hence. We believe 1958 year and non-residential faster that the rate volume upward from the present level of Life throughout the country will continue to expand in the first half of 1959 at about the same rate as in the last six months. Sales in my own company, Northwestern, for the full ■pV an the jobs of American workmen living highest change this Insurance Company BBpBMMHHH j ac- President, Liberty Mutual Insurance Companies President, The Northwestern Mutual that X 'sf< " but the entire a believe » our industry. Unfortunately, however, it will not offer any major relief to one • common DONALD C. SLICHTER ^ * "*'"** ' </v\ increasingly competitive industry. be favorable. a \ * BBS *t manufacturing pete with others hi tunities to profitably in our Like others in t /.h ; • favorable position to com- ?. even more For this reason, my company is planning to build the most modern facility yet installed anywhere for the manufacture of steel ingot. This new plant to be built on deep water on the Delaware River will materially re¬ duce our steelmaking costs and enable us to operate more replacement and modernization. tion and expansion.'; ness construction field. One out of every five people in the United States moved other major tional facilities to activity of heavy industry. It is also true that suppliers view the future with gen¬ optimism. A rapidly growing population, increasing one, would not wish to situation but ; economy sion, construction demonstrated of undertaken immediately is foreign imports. In my opin¬ has the highest standard of World—actual and real wages are the ceramic glazed pride and satisfaction. eral and this means that we must have the built-in efficiencies which will offset the technical improvements and lower labor costs of others. I believe that this will come to pass and that 1959-60 will see an upturn in the I • expansion States paid anywhere. I, for facing interior facing. Available in five basic shapes, this product offers the construction indus¬ try single-unit wall construction material for the first and markets of these econ¬ 'i vi f?? "f ;l JBgPilfcS' flP •'r/f-*,t past it has been'renewed and addi- year, reconstruction. Accelerated other be programs our that has increased their effieeneies with the result that steel plate is coming to th^ American market at prices $18-$22 a ton below current domestic prices. This discount was advertised as recently as December in financial news¬ papers. If the United States wishes to keep its place as the leading industrial nation of the World, it must make its plants more efficient than even the latest of foreign • linp, other demands tions was destroyed during World War II. The rebuild¬ ing of these plants, with the latest modern improvement, We also ucts colors which come about at least ih part through the fact that much of the heavy industrial plant of foreign na¬ back-up tile, and allied building product lines. seven factor ion, this has pipe, anticipate expanded use of the newer prod¬ developed by industry research in recent years. Chief among these is glazed facing brick, available in ahead. modernization patterns, will maintain its heavy 1959 vol¬ the national our currently underway at our Peoria Plant. the steel 'industry we have invested y heavily in new construction and mod- All of this; of course, is being complished to place our firm in used without omy and itt the* era of progress which lies ahead is indi¬ cated in ohe way, I believe, -by the construction activity and the very high national income registered in 1958, that the production of heavy capital goods requir¬ ing structural steel and steel plate which were put off in 1957-58, should show a satisfactory increase in the increase in an of the] per¬ SOMMER omy sales in we suading the individual to save, and thus indirectly chan¬ nel a larger part of his income into long-term invest¬ residential and non-residential build¬ ing. We also expect - better job in 1959 in a processes: are Underway. The year ahead calls for-further modernization our \ life sharp curtailment in plant expansion and equipment replacement. It is my belief, however, in view of the general strength of the econ¬ have reflected decline in a The demand for capital upon the part of individuals, corporations and public bodies apparently will be somjewhat greater, in 1959., Therefore, it is important from! economists, add up to another year of sustained activity for construction suppliers. At Natco, we anticipate a strong sales performance for product lines which find application in both erations to aue policy loans and payments to policyholders, as well as growth in assets,-the investment opportunities available both in real estate mortgage field and for corporate REUBEN conquest) primed the pump that brought overall business statistics to their present rather billion $9.7 almost this year. These predictions, costly supply little or no funds for the capital Although most insurance companies had more President, Keystone Steel & Wire Company employed in early 1958 (certainly justified in the face of but in be actually more J,-A.'Sisto ■ they edge upward from of $9.5 billion sOm| 'of| be cheaper, to appear inflationary credit expansion. economic cycle is the tremendous sums required for the defense program. The slow or rapid use of these Federal funds can make an almost immediate change in the economic climate and the rapidity with which level may turn out to may j which ments. has '30s, cheap money alone is not the complete answer. The new factor which can be used in stabilizing the utilities and and which run in the although gains, in all construction categories during 1959. Non-residential building is expected to increase ap¬ proximately 5% to $11.6 billion, with residential build¬ ing rising to $14.2 billion or there¬ an WW * always been obvious that cheap money would help stimulate business activity but, as was shown SHIPLEY President, Natco Corporation Best tfi|j ; /|| Mm keel. ROY A. long securities exceeded their investible funds. actu- me varieties the sometime 1959. ally took place indicates to 1958, over present towards ■ for Corporation slow recovery a Thursday, January 22. . For the benefit of the policyholder himself, it is much be desired that the increased flow will go into nhe lhe nomic'doldrums and . savings forms of life insurance rather than into plunge of the Federal Reserve Board Index of Production and the rapid increases in unemployment which took place during the last half of 1957 and early 1958, according to all previous precedent, should have heralded a rather long period of eco¬ new in to President The swift There should be less starting up expense charges for years SISTO Barium Steel administration. omies in production and A. of the Board and . im the loss; ratios HHr Bryan E. Smith a v - • " of automobile, fire lines.A number of companies will also show general liability and reduction earned of expenses premiums. As incurred the to leading of' workmen's writer compensation for more than '20 the operations of our own company tend to reflect changes in the level of the national economy. During years, the last quarter of 1957 and the first of 1958 trace the effect of rolls. sion, of reduced Now-that the country is emerging from the we see. this,reflected in an compensable accidents and volume trend. from In this common source with could we employment and lower will pay¬ reces¬ increase in the reportings know that the premium soon resume others who write its upward large and growing amount of automobile insurance, the 1958 re¬ sults reflect, in part, the rate relief granted. During- the year, some 35 of the 49 states have promulgated, ap¬ proved or permitted automobile insurance rate increases. a Volume Inj 189 some Number The Commercial and Financial Chronicle 5814 states where increases are badly needed, how¬ ever, requests hjCJne of the most serious problems facing the industry, subject of concern to the entire nation. In the fire and casualty field'the ravages f that of inflation, is properly a ,of -inflaton are manifest in many ways. Automobile re¬ costs reflect the higher cost of parts and labor, injuries reflect the increasing charges for medical and hospital care and disabilities which produce loss of wages reflect higher wage rates. As inflation becomes an "accepted" way of life there is also a tendency on the pair growing network of catalog order offices maintained the industry, the catalog repre¬ sents a great department store in the home, open 24 hours a day so shopping can be done in leisure time— with no need for baby sitters, and no parking problems. With strong trends anticipated in all major sectors of the economy and with excellent consumer acceptance of mail order merchandising, 1959 should be a banner year industry cannot the of part orous long remain it if economy a is healthy, vig¬ obliged: to pay tomorrow's losses out of last year's premiums. ^ Another problem of mounting concern to all responsi¬ socio-economic consequence cf the bly people, is the Chairman of From of All this is ties nation's thoroughfares. sion of t..e promises to be an vention, careful underwriting and efficient operation all which combine to provide insurance at the lowest of M. .. J. SPIEGEL Chairman, Spiegel, Inc. .. At this time last year there v > considerable was ; earlier loss will have equaled performance. in that so , , most or merchants exceeded 1957 ,\ look in ceptions, 1959. With virtually all major segments no ex¬ of the are expected to move for¬ 1959, with the aggregate na¬ tional output attaining a record level economy ward in J. M. by the fourth quarter of the year. Consumer spending is expected to be one of the principal factors con¬ tributing to improved business in Spiegel 1959. There are a number of in the economy by consistently increasing his adjustment, one% total consumer buying declined less than from the peak of 1957 to the lowest point in the recession period, and for 1958 as a whole, consumer ex¬ penditures are estimated to exceed 1957 by approxi¬ mately $7 billion. The decline in the sale of durable goods which marked first half of 1958 was halted during the last six months, and Spring 1959 should see a more normal buy¬ ing pattern in the allocation of the consumer dollar among non-durables, durables and services.- With dura¬ ble goods moving, employment should increase suffi¬ ciently to provide jobs for the growing labor force and' ; the •'reduce a normal level by the second Wage rates will continue to rise, al¬ though there are indications that pay raises without im¬ proved productivity will be more difficult to obtain. Higher social security and pension benefits will boost the incomes of the growing senior citizen group. These •factors will combine to augment personal income in 1959—and while income taxes and savings will absorb half of of the increase, the remainder should significantly above the 1958 level. -ty. •, v, Despite present arid prospective levels of personal in¬ come, there are still many indications that consumers are willing to buy only when convinced that they are getting low prices and good values—and that they are directing their buying power more to necessities and less to luxuries than heretofore. Christmas trade, "while a nominal share be brisk in the mail order industry, found such things as toys and luxuries falling behind while the greatest sales increases were made in clothing and home staples. The mail order catalogs for Spring are priced sharply, with; the over-all average price level lower than last Spring. In our Spiegel General Catalog for Spring, a book offering some 40,000 items for home and family, the over-all average reduction ranges from 2 to 2J/£% under Spring, 1958. .■-* • - The mail order .-low industry, established as the traditional price leader, also continues to offer the most con¬ venient the shopping services for customer shops by mail, families. Whether by telephone through many or evidence that recession the of bottom reached in or and the sharp considerable is was industry in late April our May, and that a recovery has been of areas would are business,, however, our be it mistake to say that we a yet back to the levels reached Despite this, in 1956 and early 1957. ing in recent months to indicate that our industry's total factory ship¬ ments reached approximately $7.8 quality. tronics field, orders have been rising after reaching a low point in the impairing job—without The sales force with new was its strengthened incentive—to supply the backing needed to do the job. Most of the American economic scene appear united aid and that thinking balance on markets and experience the has been On the whole, the fat has been trimmed and the good. organizational muscles are in better shape than ever to meet the needs of the future. requires a different focus. Nineteenmanagement reduce overhead to its mini¬ mum and build its sales forces; 1959 will see manage¬ ment—in the face of rising costs—fight to maintain that level of overhead despite a boom in sales. The prize for The its new year saw management will be a sorely needed stimulus to profit margin. toll for failure to toe the economy mark will be The In 1958 paid in profits. a poor profit year was antici¬ pated. The stance was toward the future and thought in terms of reshaping the operation for the coming recov¬ the close of the year, managements acutely conscious of the fact that this was not a towards But ery. billion in In Robert C. Sprague »single year resulting from the recession, but a three-year that trend is product of the recession, inflation and a soaring costs. profit margins will be watched with the greatest Now attention. By maintaining the economies effected in the past year and taking advantage of the present economic health, wider profit margins may be attained. Acutely aware of the dangers of inflation, most enlightened man¬ ' " tion. recognize that much of this increase will be in products systems, equipment, or parts — which are basically new and will require extensive specification, tooling, and other pre-production work. the In earnings of the Hammond Organ Company record levels in the year ahead as the pushes living standards higher and intensifies consumer desire for leisure time products. Like all companies that are contributing to the growth of the Hammond will benefit standpoint of increased profit. The organ has won the acceptance and approval of the public. No longer is it considered an instrument solely for use in the church. The economy, the from volume and American homeowner has the that ered his makes easy-to-play life more There a was we# looked as a production dropped to about 5V4 million from 6.4 million in 1957, while the situation in radio was adversely af¬ fected by the weakness in the automobile market. -Pro¬ duction of auto sets dropped to about 3.5 million from 5.5 million. Home radio sales probably declined to 8.5 million from 9.7 million, so that the total radio market was only 12.0 million against 15.2 million in 1957. There has lately been some growing population with technological advancements greater leisure time, the organ is becoming increas¬ ingly important as an integral part of the home, the a and station, etc. Research indicates that less than 1% of the United States have organs. the 50,000,000 This market potential that is very, very substantial. In the past, the large bulk of Hammond Organ sales has been to homes, and it will continue that way in the future. Hammond has laid the groundwork to handle the an¬ enjoys a ticipated growth of its business with sufficient capacity to meet a sizable increase in demand. Equally signifi¬ has the finest dealer organization of manufacturer in the United States. without saying that a quality product at a fair price is paramount in the growth pattern of any com- cant, any our company organ It goes pany. In the light of our projections for the future, it is es¬ return to the present and examine Ham¬ mond's current fiscal year which ends March 31, 1959. sential that we optimistic that earnings for 1958-59 will equal the $3.07 net per share of the like period one year We ago. are very improve. how much the 1959 total may entertainment market in importance is what is generally referred to as com¬ mercial and industrial electronics. Despite a drop in computer sales from $275 million to perhaps $225-250 million in 1958, total volume in industrial electronics probably rose modestly from $1.2 billion to $1.3 billion. The outlook for 1959 in this field is very good, since we can expect a resumption of the growth of data-process¬ ing equipment, and there should be a good market for communications equipment on the part of the airlines, as well as some general recovery in the capital goods sector. grow luxury item. it is generally agreed that Stanley M. Sorensen goods and services that were once considered luxuries no longer bear this connotation. Under a social pattern that combines in generally, the electronic parts producer, the mixed trends major end-product markets made 1958 a difficult part of the coming year sales of parts will be in a strong uptrend, which I fully expect to continue into 1960 and beyond. The market for replacement parts continued to and Today homes 1957 strengthening in demand and while I believe we can radio-TV sales in 1959 to regain approximately rate sometime during the year, it is too early appliances and with the exception of semi-conductors, total sales of parts and tubes appear to have been slightly below 1957. riowever, indications are that the latter organ church, the school, the television-radio very year, day when the organ upon a disappointing year in all segments except hi-fi, which been enjoying a boom all its own. Television set For enjoyable. more ; 1958 was has in the discov¬ pleasant home entertainment market, Closely approaching the home reach economy r* •'■■■: —whether to say President, Hammond Organ Company booming While year. good for further growth in military electronics. While I believe our industry can look for increasing military business over the next several years, I think we must the nation's the of elec¬ electronics shipments in 1958 probably came to about $4.1 billion, compared to $3.9 billion in 1957. With prospects for an increase of at least $1 billion in total defense spending in 1959, the outlook appears look for should months military Total military gent manipulation of costs and sales. Sales and important months, the effects of the earlier cutbacks are still being felt because of the rather long lag that typically occurs between the placing of an order and the initiation of regular produc¬ for SORENSEN 1958. deliveries have also risen modestly in recent agements will attempt to pay dividends through intelli¬ STANLEY M. the early donnauenU observers in every open M. A. unemployment to the year. the economy place in defense procurement. There an all-out effort in sales promotion, as well as in paring Every phase of operations was studied to get down to the barest structure needed to accomplish the " purchases of goods and services—even during the three postwar depression periods. In the most recent business taken overhead. to element had there has been sufficient strengthen¬ a reasons expect consumer spending to rise substantially over 1958. The consumer has proven to be the most stable that and became contrast to a year ago, sentiment among the nations leaning economists today ranges from guarded to strong opti¬ mism for the general business out¬ snarp the prevailing cutbacks underway since that time; in several every uncer¬ tainty in the prospects for retail trade in 1958. Although sales lagged somewhat in the early part of the year, the recovery in recent months has more than offset this oping recession in the general composed of fiity-eight V possible cost. SPRAGUE two-pronged attack agements made improvement during 1959 should reflect the general business upturn, along with improvement in underwriting, expense con¬ trol and general operating results. Liberty Mutual will continue to emphasize loss pre¬ C. Early in 1958, the electronics business was headed downward rather rapidly under the impact of the devel¬ During 1958, the corporate com¬ munity was absorbed with the prob¬ lem of weathering a sharp recession. In the face of falling markets, man¬ exten¬ witnessed in the latter half of 1958. Not a spectacular resumption of boom propor¬ tions but a gradual advance in the recovery under way. This will provide the necessary background for fire and casualty companies to consolidate and extend the under¬ writing trends indicated for 1958. Mutual companies prospects. tention than the others. /.{ " would aspect seems to require more at¬ one important, but the final answer to the problem the demands of an informed and aroused The economic climate of 1959 mist always of concern to the chief executive officers of an organization. But each year, are public which insists that the necessary reforms be insti¬ tuted to remove the irresponsible and unfit drivers from the a continuation of the growth of business. Only a confirmed pessi¬ seriously doubt the nation's long-term Every prevailing sign points to dramatic President, Board and year, await must the management's problems change little in kind, but a great deal in focus. Sales, production, financing—all the varied areas of the company's activi¬ to year the that - Chairman of the Board, Sprague Electric Company Botany Mills, Inc. increasing frequency, and severity automobile accidents will be brought under control end the improved quarter are good. ROBERT SONNABEND M. A. ever-increasing toll on this country's highways! Insur¬ ance companies are doing much to make drivers safety conscious and to enlist the aid of highway designers, automotive manufacturers and law enforcement agencies to have we sales prospects for the final margins, and factory our for mail order retailing. part of judges, juries and industrial commissions to lib¬ eralize their awards for damages sustained. The private insurance This belief stems from the fact that the by tne major firms in have been denied or delayed. 59 (455) last year, reaching a total of increase in 1959. about $950 million, and should again The market for semi-conductors of all types continues rapidly year by year, with total transistor sales in 1958 approximating $100 million compared to $70 million in 1957 despite significant reduction in prices. Data-processing applications now represent more than one-third of the total transistor market, despite the rela¬ tively high cost of this type of transistor today. Cost reductions brought about through the use of mechanized to grow production techniques may well result in still further gains in transistorization of data-handling military as well as commercial. equipment, Nineteen-fifty-nine should be a much better year for industry, providing we can meet various continuing challenges to our skill and ingenuity. There will cer¬ tainly be a continuing demand for higher reliability in electronic equipment, which fundamentally means more reliability in the parts from which it is assembled. Re¬ cent emphasis on miniaturization will continue, as will the search for materials and packaging techniques to our devices operate under severe and vibration. I look confidence that we can meet to permit electronic stresses from temperature, shock forward to the future with these challenges successfully. Continued, on page 60 CO (456) The Commercial and Financial Chronicle Continued from made of 59 page plastic faces, interiorly lighted (customarily by lighting) and generally housed in a metal Color, light and various elements of animation Thursday, January 22, ... ARTHUR 1959 | STEUDEL W. fluorescent J. STEELMAN E. case. officers The and directors of the Koehring Company operating earnings in our industry will believe that 1959 much be search of improved activity indicates that there is contracts for awarded construction at least the should be a sufficient backlog demand equipment through first half good. We of next year million total in 1958. be generated sales mestic manufacture, we built-in indicators some of future demand, One of divi- our backlog many times as high as it was 12 months ago, high enough to virtually assure good results through a the first half of 1959. When highway construction is ac¬ celerating, as it is, the demand for this equipment nor¬ mally precedes demand for paving equipment manufac¬ tured at another of divisions which is preparing relatively high level of shipments next spring. division, a maker of machines used to dig trenches for .underground cable, sewer and water lines, posted a dollar sales increase of 24% over 1957. This in¬ for our now a Another dicates to us, expanding housing activity, and most important the desire and need of contractors to tool up to meet demand. We have Canadian plant that supplies, and is affected One is paper mill machinery, which is a by, two industries. temporarily at a virtual standstill, as is expansion in that industry. The other is construction machinery. We an¬ ticipate" that that market should be improving similarly to the U. S., but at slower rate. A chart has been published by the Conference Board that is in agreement with our projections. It forecasts higher 1959 public expenditures in all categories, with the largest increase expected in highway construction. a Private construction activity is expected to be up less sharply, with a 10% increase in residential construction partially offset by a somewhat lower level of industrial expansion. Actually, in the postwar market, construction activity has been relatively immune to the three recessions of 1949, 1954 and 1950. Swings in equipment sales were wider than contracts awarded, however, reflecting the effect of optimism—or lack of it—on the part of tractors. The attached chart shows these lew a to provide a strong their present are trend, demand an in are a known interesting .for the year manufacturing and have recently had the experience of receiving largest order we have ever received and, inciden¬ tally, we understand it to be the largest individual order that has has been ful as our radio also been placed by one of the top American the start of their 1959 program. The same experience with a major and very success¬ even breweries, barometer ahead. for Because the we can a of outlook are an which of too quite as business adjunct of the advertising business and because most major concerns set up their advertising budgets at least a year ahead of time and, furthermore, since most concerns will budget for ad¬ vertising based on their own business outlook, we can readily feel whether these feel concerns "bullish" or "bearish" about their business ex¬ penditures for the year ahead. We are in a business of manu¬ facturing indoor and outdoor illu¬ minated signs of a permanent which are consumer in are A. the A. products turn sold whose at outlet, the advent of over areas self-service in supermarkets and large retail outlets, producers of have had lean "silent-salesman" clerk who is on point which of takes sale the consumer advertising place rapidly disappearing from the of goods as the sumer merchandise, all, are are as we, we come such single promotional item, as those produced by or business boom during 1959 which in many fields will undoubtedly prove to be record breaking. We can only hope that no unfore¬ factors seen will with what to us be a encountered foretells a that busy and very will interfere prosperous 1959. STEINKRAUS Chairman of tlie Board, Bridgeport Brass Company The past year has seen our industry turn the corner recession, beginning in the second quarter and continuing gradually upward. The outlook for 1959 is of for better year on sales, but with uncertainty as to profit levels, due to keen competition both domes¬ tic and foreign. a some We are brass, principally in the and business. aluminum tube, mill We produce pipe, copper, products copper, are on appliances, office equipment, guided missiles and the plastisols led the upward swing. new pigments and a number of new chemical products from our pigment, color and chemical division are finding a ready market. Introduction of a new line of acrylic lacquers has helped stimulate sales for our automotive division. Improved demand has also been felt in the metal container phase of our activities result¬ ing in our production reaching an all-time high for the believe ' are encouraging trends. that Williams' 1959 be the They give us reason to greatest year in Sherwin- 93-year history. Research has played an outstanding role in our opera¬ in recent years. It has been responsible in large measure for continuing growth. Sherwin-Williams will expand its research program in the year ahead, confi¬ dent that the materials being developed will further new broaden the market for We further are paint and chemical products. our backing confidence in the future plant expansion and improvement program in¬ volving expenditure of several million dollars during with our a A plant at Vancouver is now moving into a warehouse at Winnipeg is expected to operation next spring. Our new barium monohydrate facilities at Coffeyville, Kansas, should be on stream by the time this article is printed. new be in Since practically everything made by man requires a or beautifying coating, the paint industry is protective itself an excellent barometer of general business trends. current ~ experience, then, 1959 can be Judging from expected to be a year of further economic progress. Not spectacular, perhaps, as some we have known in this decade, but certainly a year of sound growth and devel¬ so opment. sheet, strip, rod, wire, industry will tions EDWARD L. TEALE President, New York Shipbuilding Corporation and basic materials. This Arthur W. Steudel the thousands of other products of industry—our new Ajax water-reducible insulating varnishes and developments and special aluminum large forgings in a multitude of alloys, as well as in the extrusions gains. — such varied items brass, New peacetime sales, earnings, backlog and employ¬ our corporation dur¬ ing 1958 reflecting the sound program of forward plan¬ ning in effect over the past several years. With the award ment records were established by hard hit begin¬ ning in the second quarter of 1956 when the international price of cop¬ was begin to slide from an of the construction of two 10,210 deadweight ton freighters for Ameri¬ can Export Lines early in the year, all-time high of 55 cents to less than half of that figure. It naturally followed delayed new purchases and lived off their inventories for as long as they possibly could. Beginning in the second quarter of 1958, the price of copper had apparently reached bottom and began to show a little sign of strength. In the meantime, cus¬ of two tomers' inventories U. Ihe corporation's backlog stood at $280 million and assured a high level activity through the next two years. Subsequent award of a $49,886,594 contract for the construction customers our purchasing their of were very low, and they had to start immediate requirements; at the same to which we construction industry, particularly residential, which we believe will continue to be good; and by the electrical appliance industry, which shows signs of definite im¬ provement in 1959. wherever the ductivity, or There is also an materials, Defense we have some important items in Program, particularly with the Air Force the? and that the Defense Program will continue to be strong in 1959. In summing these and other factors ness, we expect that 1959 will be affecting our busi¬ decidedly better than cannot at this time estimate what our profits will be. They have been rising with the increased sales of recent months, and we expect that, if the general economy shows further accordingly. improvement, our order books. the above construction of include, in addi¬ four the vessels, the HAWK, KITTY the Navy's first aircraft carrier to be armed with guided missiles; the attack submarine BONEFISH; three missile firing destroyers; the world's first nuclear-powered passenger-cargo vessel, the NS SAVANNAH; four 45,500 deadweight ton commercial oil tankers and reactor pressure vessel for..the world's largest all-nuclear industry using Navy in parts for airplanes and guided missiles. Indica¬ are Teale major ship¬ .contracts con¬ In addition to these large segments of our L. to of conversion important factor. strength, durability, specific gravity, beauty of the metal is our number and one of 35,000 deadweight tons; the conver¬ light cruiser LITTLE ROCK into a guided missile firing vessel and the construction of the nuclear wide range of uses a the Current contracts tion is affected by the automobile industry, expect will be better than last year; by the 16 building on Edward Our business missile firing frigates for the S. Navy later in the year served to reaffirm this position and brought time providing a small increase in their inventories. This brought our business to the point where, in the last quarter of 1958 it showed a definite improvement, and the prospects for 1959 continue to be in a gradual up¬ ward direction. 1958, but in view of present competitive price situations, which materials used the we company, helped to augment the Among industrial finishes production, and retail materials, ties 1959. HERMAN W. Point in permanent materials our to the conclusion that they anticipating the customarily used a products such as our Loxon paints and the Dexall line of painting accessories and special¬ new These company, scene. of sale material either comes in nonpermanent such as lithographed paper which is for where the of trade sales paints—those by painters and homeowners— quarter. manufacturing With this experience with a cross section of the nation's economy, coupled with meetings and conversa¬ tions with many of the nation's top producers of con¬ tions other to level. signs are used either on store exteriors, or within the confines of either in windows, on counters or backbars, or hanging as superstructures the advertised merchandise is housed. With products the retail Our Steiger retail nature, by manufacturers of used fiscal over area used and television sustained, serve current our Particularly significant is the fact this improvement is being felt every phase of our business. In major producer in the soft drink bottling and with industry. that business yet in itself, it of Several and aluminum President, Tel-A-Sign, Inc. by the petroleum We per We area the con¬ STEIGER <| generally ,j in already assembled be that business may that year of major spending in this industry. H. W. Steinkraus little is same as except for seasonal declines, during the second half of A. months sales increased 1214% quarter in 1957. However, late in 1958, many of them began working almost feverishly to complete the crystalization of their sign program and we feel that 1959 will be a swings, and the should It up. masonry the year. A. three year, using our modern plastic faced interior illu¬ minated signs for station identification. However, it seemed that universally an austerity program took place on the part of practically all petroleum producers whose product is sold at the retail level. Programs literally If contract awards continue in this the way on win-Williams, we are already expe¬ riencing that trend. During Septem¬ ber, October and November, the first the demand for construction equipment in the first half of 1959. This industry now take a while for the entire economy to get back into high gear, but we can look forward with confidence to increasing business.] activity throughout 1959. At Sher¬ in "lag effect" of awards compared to equipment sales. We feel confident that the forces in order it seems that with be little doubt can again stood still. Jliiicn R. Steelman a manufacturer of cement batching equipment, had unusually strong last half and entered the new year with are commence sions, an When cut backs only in the last two or three years entered upon phase of rehabilitating and enlarging their stations, revitalizing and modernizing their trade-marks and as such, in 1957 most major oil companies were ready to equip¬ have we of This is has excellent year for both. Because of the broad line of ment sales There an as a construction about one-third less than 1957 which an in advertises. ticularly triid in the petroleum industry. equipment divisions. Foreign sales of construction equip¬ ment and sales of our hydraulic press manufacturing division are expected to continue close to the 1958 pattern; was serves exceptions of concerns who hope to make up drop in business by an increased advertising budget, that the average firm will cut back on their spending for promotional material. We found this par¬ The increase is our sign the principally by do¬ of such as attraction to its location in expecta¬ an increase unit the the particular item which resulting increase in sales has been proven by many and various surveys. In 1958, we felt the resistance on the part of the average purchaser to spend money for promotional ma¬ the for $45.5 a of that so catcher and eye tion terials. projecting are million, compared, to $56 to that re¬ 1959 sales close to the 1957 level our of Our internal market 1958. over introduced are President, Koehring Company President, The Sherwin-Williams Co. profits will reflect sion of the commercial power generating station being-constructed at Dresden, Illinois, for Nuclear Power Group, Inc. was the laying of May 22, of the nuclear ship SAVANNAH. Scheduled for launching in 1959 and operation in 1960, this pioneer atomic ship heralds a great peacetime era of nuclear, merchant and- passenger fleets and indicates New York Ship's future role in the fast developing Atomic Age. Of perhaps equal significance was the launching on Nov. 22, of the attack submarine BONEFISH forThe U. S. Navy. Of a new design built for extreme speed and maneuverability while submerged, it is the first sub¬ Of especial significance during 195ft the keel marine on ever to be constructed ranks with the SAVANNAH tial at the yard. at as an New York • t With 10 vessels under construction ing the year, employment rose Ship and index of future poten¬ or . conversion dur¬ from 5,600 at the end of Volume 1957 to The Commercial and Number 5814 189 Financial Chronicle This rapid rise in em¬ 10,500 at 1958 year-end. ployment resulted in weekly payrolls in excess of one million dollars flowing into the local economy and con¬ tributing substantially to the general overall prosperity of the area. Early in the fourth quarter of 1958 the combined ap¬ parel and textile industries recorded a 5 V2 % gain in production index. New order bookings indicate con¬ tinued improvements in both fields during 1959. Reduc¬ tion of inventories and firming of prices on many items are We a.t New York Ship look forward to the year with of ahead The facilities and personnel confidence. renewed President, The Life Insurance Company of | The outlook for improved has pend very look greatly life insurance : The life the of big competition insurance surrounding certainty Income treatment. Tax the life New A. TOMPKINS • Through constant research in cellulose technology and increased market development activities. Avisco fibers gaining new markets with a tremendous the general business recession during the first six months of 1958, so many remarkable research and develop¬ ment advances were made in prod¬ ucts and new uses that we of Amer¬ ican Viscose view 1959 with a great impact. Despite deal of optimism. of One the ity will increase, should, despite in¬ creasing costs, enable banks to main¬ of tain important most in¬ Tufted For home Home Furnishing building demand Taylor President, American Viscose Corporation are Products for home furnishings, in which Avisco fibers play a constantly bigger role. New carpet fibers with improved performance characteristics were adopted by a number of leading tufted manufacturers. Super-L, the staple fiber engineered by American Viscose especially for this market, demonstrated its superiority over or¬ dinary carpet fibers during the year as reflected by an increase in sales rate of over 300%. This product is now being ordered in solution-dyed form in a variety of pop¬ ular Colorspun shades. Tyrex Development Makes News A revolutionary new Viscose yarn, the result of search of five leading man-made fiber producers, was introduced tires ing in several yarn automobile and months cord is now re¬ . developments of recent date been the completion of a major has change in the operating framework of the Company. For many years, American purely along all Viscose sales the was organized functional lines with responsibility of one report¬ ing to another executive, and so on. This type of corporate structure was executive, all manufacturing Gerald S. Tompkins long as the Company con¬ centrated most of its attention on the textile industry. logical as growth of the cellophane end However, the exceptional plus promising development products,* prompted the decision to reorganize of the on a in fiber business, activities divisional basis. Fabric Nonwoven the farmers increased in this a result, two major, integrated created—the Film Division and operating groups the Fibers Divis¬ and General manufactur¬ supported by specialized engineering and each headed up by a Vice President Manager. Each also has complete sales and ion, necessity sound ing facilities product technology. assures that all receiye more con¬ centrated and specialized attention, both in the manu¬ facture and sale of present products for current applica¬ tions, and in intensively searching out new uses and markets for present products as well as detailed investi¬ gations of new products entirely. Beyond this, the clari¬ fication that has now resulted from the creation of separate product groups will also make possible more co¬ ordinated assistance to the Divisions by such important staff functions as research, engineering, and marketing. This organization new functions structure within each Division will Usage Up new experience to date, we are certain that this for continued 1 operating concept represents a major ^tep forward that will serve as a solid foundation for the future field. products also offers a substan¬ example, last spring a prominent man¬ ufacturer introduced a super-strength paper reinforced with rayon filament scrim. End uses include industrial wiping towels, table cloths, napkins, aprons, and head¬ rest covers. Strong and economical, scrim is made of Avisco fibers also expected to find an important mar¬ the reinforcing component in heavy-duty, multi- as bags, as well as in combination with plastic films. —one growth and development of American Viscose Corpora¬ tion. strengthen operations and customer service. Production and sale of all fibers were consolidated under one new division; anc£ the sales function itself reorganized to give added emphasis to product applications as well as over-all merchandising and new product development. Technical and research groups have broadened activity in the anticipation of market needs as well as in the evaluation of The textile third conditions under in the the depressed which It entered the year. This im¬ quarters of 1958 from well into 1959. Optimistic forecasts residential construction and passenger sales are encouraging for textile prospects in petus should carry regarding 1959 automobile vitally important home furnishings and tive markets. was development the opening on Avisco cellophane during of the Marcus Hook, Pa., cello¬ automa- work and adherence to TITTLE Michigan's current economic recovery is expected to its upward trend in 1959, particularly in the area where an average rise of 10% is predicted continue phases of business and industrial activity. While there may be some leveling . off in the last half, business and industry in general look forward to considerable improvement over During the past year, average monthly employment in the auto¬ mobile industry dropped to 295,000 a 1958. —the lowest level since 1948 and a decrease of 100,000 from the previous year. Throughout the state, average monthly unemployment reached 406,000 or 13.9% of the total labor force, compared with an average unemployment figure of 199,000, or 6.8% of the labor force, in 1957. Despite Tuttle Henry these adverse circum- cumstances, Michigan Consolidated Gas Company continued to record important gains during 1958 in the more than Michigan communities which it serves. The Company's estimated total sales for the 120 year 10% over the record 159,247,783 in 1957. In a period of general decline elsewhere, Michigan Consolidated added 4,700 customers during the first 11 months of 1958, raising its total number of customers to increased more than cubic feet of gas sold 851,489 as of Nov. 30. further testimonial to the rapidly growing popularity of natural gas as a fuel, the utility added 45,804 space heating customers from January to Novem¬ ber 30. That brought the Company's total heating cus¬ As a tomers and to 577,802, or approximately commercial buildings 65% of all homes in its service area. Two affiliated pipelines link the area served by Mich¬ igan Consolidated with the nation's largest gas fields in Texas, Oklahoma and Louisiana. Huge underground storage fields in west central Michigan further enable the Company to supply natural gas to a steadily expand¬ ing population. For example, in 1959 the population phane installation. This is the most modern cellophane of the Detroit plant in the world, with the largest IBM control system increase of 1.7%. in private industry. This new Avisco facility processed its first order late in the summer and will soon be pro¬ ducing at the rated capacity of 50 million pounds a year. lutionary polymer coated type for in-store packaging of Improvements Seen industry showed marked recovery and fourth major 1958 The introduction of Avisco REO cellopane, the revo¬ products and product ideas. new Industry the Cellophane Production Increased: New Wrap Introduced A During the nast year, a number of other organizational changes were instituted within our company to further hard HENRY company Reinforcement of paper wall paper the President, Michigan Consolidated Gas Company for all tial market. For ket From our big filtration of Detroit potential in industry exists in Fiber manufacturers, in con¬ junction with manufacturers and users of filters, have in progress a number of extensive tests which are ex¬ pected to mean increased sales to this market. Com¬ mercial and industrial air-conditioning alone consumes 100 million square feet of filter material a year. In all, more than 90 million pounds of material is used annu¬ ally for air and liquid filtration. vast advantage banking principles. fast-growing nonwoven fabric field offers a chal¬ lenging and almost limitless possibility for rayon usage. American Viscose, the world's largest producer of cel¬ lulosic fibers, is now developing new and improved fibers for a variety of nonwoven products. Hand towels, wiping and cleaning cloths, and a number of other utility fabrics were introduced during the year by a leading textile manufacturer. Nonwoven draperies, table cloths, and apparel interlinings also gained in market accep¬ tance. Another swing toward cellulosics took place in surgical and sanitary products as new special fibers were developed for one of the largest pharmaceutical companies. In this, as well as in other fields, Avisco fibers have proved their advantages in quality and econ¬ Another take allotment thereby increasing their demand for credit, and we also expect continued and increasing pressure for term loans. Consumer credit should reverse the declining trend which carried through 1958. Unemployment was less severe in our area last year than in other parts of the nation, and credit experience was satisfactory. While we anticipate no severe credit difficulties for 1959, we will continue every effort tcT thoroughly screen loan requests, properly supervise the loans that are made, and insist on proper audit control of borrowing customers. Continued emphasis on seasonal loan liquidation will also be stressed. The downward trend in deposits was reversed in 1958, and we foresee a rise in deposits of perhaps 5% for 1959. With most banks now paying the maximum allowable savings interest we believe that the present growth trend in savings deposits will continue despite intense compe¬ tition for the savings dollar. We are optimistic for 1959 but realize the absolute The the with interest rates Indications are that year firm. will area acreage omy. As were coming holding the be¬ ternal present operating profit Specifically, we ex¬ pect loan demands to increase during Turner Norfleet original equipment tires on all makes of new automobiles. This cord is also being used increas¬ ingly in the replacement tire market. V ■ used their margins in 1959. ago. for Tyrex certified viscose tire predicted, 1958 was a year of "profit squeeze," but the lessons learned in expense control as well as the expectation that business activ¬ activity—perhaps 100,000 home starts in 1959 than in 1958—will strengthen more Charles gress will enact something of a more permanent nature early in 1959 with which the business can live. and films As the Apparel use carryover, 1959 in a moderately optimistic about the coming year. type Increasing un¬ our Federal It is to be S. In crop enter to be markets— ing Cotron fabrics, and others have indicated early plans to do so. Colorful Cotron prints are now being marketed in blouses, dresses, pajamas, men's shirts and underwear, and children's playclothes. hoped and it is my belief that Con¬ G. Important 1957 will position that a This fact together with the general business recovery causes us mills, converters, and apparel manufacturers for of research development. The most recent achievement was the introduction by American Viscose "Cotron," a new trade-name for blends of cotton and Avisco rayon. Several leading mills are currently weav¬ this facing the is business in five principal the farmers year ago. fabric men¬ among companies. imponderable progress have concluded our area much better financial fabrics made of fiber blends reflects the enthusiasm of increased for the Blends insurance factors two look above" I keener of Continuing advances in the apparel field in the during the year. Because and and enabled favorable de¬ the year. I also look for a continuation of the favorable investment opportuni¬ ties so far as debt securities are tioned stantially the Company to consolidate our Viscose manufacturing facilities at Lewistown, Pa., and Parkersburg, W. Va. sales during concerned by-products of a lean year, auguring for the most part. Fibers such conditions on increased for part, the banks in year. Deposits have shown a moderate in¬ profits held steady or slightly increased. A good crop year has enabled the farmers to reduce sub¬ and crease the reasons of efficency and economy, American Vis¬ recently closed its Roanoke, Va., plant. This action view TURNER satisfactory employment conditions and sales insurance life since /and For the most a apparel, home furnishings, automotive, industrial, and packaging—will substantiate American Viscose's enthus¬ iasm for its products of cellulosic chemistry. Virginia 1959 seems to me definitely payrolls during NORFLEET 61 President, The First National Bank, Memphis, Tenn. For cose A CHARLES A. TAYLOR of some sound recovery geared to meet the exact¬ this modern shipyard are ing challenges which will present themselves. While 1958 was a year of ascending activity, the prospects for 1959 are for the continuance of the high level of activity reached in the latter half of the previous year. (457) fresh red meat wrap meat managers is proof this cost-reducing, by supermarket operators and that research has paid off with sales-building film. Shipments of all Avisco cellophane types were up dur¬ ing 1958, in line with the trend to expand cellophane packaging in every field, particularly baked goods and fresh produce. Shipments, in fact, were even larger than during the record year of 1956. As in area is expected to climb to 3,906,000, an the past, Michigan Consolidated will pursue possible to provide industry with adequate supplies of gas. This fuel will play a key role in the predicted 28% increase in passenger car production during 1959. Other Detroit area industries geared for a decided upswing include non-residential building which looks for a 19% increase and truck production which is expected every means to rise about 15%. According to forecasts, payrolls in the Detroit area will about 11% over 1958. Although activity in general is not expected to reach the boom levels of increase 1955-1957, the state's economy will enjoy a year of outstanding health and vigor. v As an integral part of this growth, Michigan Con¬ solidated Gas Company pledges all-out support to the Continued on page 62 62 The Commercial and Financial Chronicle (458) Continued from page Some predict a tight money market by late winter or early spring. We may even see a 4% Government Bond in January or February. Now, to return to the weather problem. Remember two and three years ago when we had a drought and the 61 of needs expansion and progress, In evidence of its faith in Michigan's great future, the Company in 1959 will complete plans for a $20,000,000 skyscraper office building to be located in Detroit's new Civic Center. Two of the country's leading architectural firms are Technical Memorial Building at Wayne State University, St. Louis Airport and the Penobscot Building, Detroit's tallest structure. In addition to Michigan Consolidated, the new building will provide quarters for other affiliates of the American Natural Gas Company system, including the American Louisiana and Michigan Wisconsin pipe line companies. Overlooking the Detroit River—key link in the St. Lawrence Seaway—Michigan Consolidated will occupy a central position in the magnificent "Detroit Tomorrow," now beginning to emerge. Center, McGregor • the weather for the balance of the year. and the average American Their individual creations include the renowned Gen¬ Motors then and things, then will the control carl w. ullman Youngstown, Ohio answers Provided we stay out of war wants to buy new cars and in regions will areas turn. did not keep pace with the up¬ Basic steel and the closely automotive industry slo|v in participating in the recovery. This influence on had unfavorable an general level of business in Valley. A favorable portance of ness is our factor the of local growing trade area will economists show modest a a that r. United Carl that W. Ullman of tne long range outlook re¬ mains good. They base their opinions on the probable government spending, the probable consumer spending, total new construction and inventory accumulation. The recent recession, proves again that with all our studies and planning we cannot fully control the busi¬ ness cycle. Because of that, each inventory situation and each proposed plant and equipment expansion need to be given the most careful attention. carleton c. van dyke President, The Toy National Bank and The and Trust Co., Sioux Farmers City, Iowa being the weather, and the Congress. Bank deposits and loans, closely related to the agricultural picture here Sioux City and in our surrounding area. The outlook one other the United States etc., in are for agriculture in 1959 is that the farmer will receive from 5% to 10% less income. The year of 1958, however, will show farm income about 20% ahead of 1957 and represents the best net income the farmer has had in five years. Look for lower prices ties where heavy on supplies There will be farm products and commodi¬ are already on to creased expenses. machinery items . Elastic , the important business goods activity. trade increases output reasons as have it as does to wants The very the downtrend Well, so should have a penses will be spending, and investments. All our point to 1959 we first hall ary is A. as taxes to of an on being good a due to -• the volatile are flected pioneering the real estate taxes, bank supplies, and machines all are going up. Sayings deposits will increase and interest paid will continue at 3% for the next six months. This interest paid is one of the big single expenses of all Sioux City banks. From the income side, interest rates charged on loans will hold steady or move up during the next six months. The New York and Chicago banks are not loaned up comPared to a year ago. However, most of the other city banks and country banks are loaned up a place where some are selling their loans to the Federal Reserve Bank or their city correspondent banks. in same excess ever only efforts to meet the time ' a d. government pro¬ are avoid _ in , of troublesome the /. • total - there is As continues. - does economy as a whole. For these reasons somewhat higher volume of sales is expected in 1959. In addition, the success already achieved in reducing costs holds promise that continuing efforts in this direction will produce a further gain in earnings. One especially promising sales area is that of resi¬ of to to take bilize its causes our creasing . . - - ■ : - , and the iiarm economy, there it is- in¬ pressure on the government the necessary steps to .sta¬ dollar. There is growing our support for our .Federal Reserve Board in the actions they are taking the - j. ' » can be .Stopped. people become increasingly more aware At considerable ours is a dynamic economy. Moreover, the principal markets served by Carrier Corporation en¬ joy a rate of growth which is greater than that of the warters .stop inflation and it as Nevertheless, n. The American people and our gov¬ ernment authorities are showing a rapidly increasing determination to *.'■ capacity and demonstrate that an . volume /■ to in . , to of -added situation • recession difficulties of 1957-1958 and the ravages inflation have brought a growing recognition of the v importance of thrift and savings/ •< be if difficult if. not impossible to reflect costs in selling prices. Ac¬ cordingly, corporate earnings are squeezed and it is unlikely that there will be much recovery in the im¬ portant capital goods industry in 1959, or as long as this ' ?' . With the' great improvement in economic conditions our country, life insurance faces a prosperous 1959. If the to industry The contrib¬ inflation, automotive •;Vkt President, Bankers Life Company, :!"V -t Des Moines, Iowa ■/ business . - .Standards orderly longof research, development and expanded "r •'* < : ■ : W ampler - Wanvig, Jr." program facilities. resultant competitive pressures make Cloud O. challenge of the tremendous .market¬ have; faith in the future and faith we. gre continuing to invest mounting costs.- productive C. renewed industries of which we are growth in these industries carl be by coordinated management team ing opportunities ahead. Another, important. factor is-the continuing wage spiral which is re¬ poultry company and electronics Continued part. . go up, his profits Watch 1959 for more the consuming public- .returning to the "old-fashioned" accomplished for. year should, then there is bound ;some reduction in of business.. -- and where This unbalanced budget and its. government is to costs point We attendant monetary problems. it year. establish rising a" the undermined. and and grams, the cost of which uting to the particularly true in the competitive a employment, machinery more plant problems facing, the economy which cause deep concern. Much of the present high level of be new quality and service is industry's challenge in 1959; The American economy does not offer an automatic built-in growth factor for any industry,; and this is Waite basic is the of R. recovery well under way and a more confident attitude on the part of consumers than was the case a year ago. business from should of pressures emphasis industry is entering 1959 with certain of 1959 year Chairman of the Board, Carrier Corporation are will undoubtedly momentum tne higher cloud wampler r to sales fourth quarter carry over well confidence industry. American competitive government, management and la¬ bor do not succumb to the inflation¬ ■ indications highly if outlays new the period the The seg¬ There will be added factors such government 'ft in ahead. satisfactory;saJes and earning levels business and of increased -e. into in business, which is on the upgrade, will demand a stepup in production. This stepup will result in the adding to the overall spending in the country. lower fairly good year in 1959, however, ex¬ going up. Salaries, Social Security taxes, other result 1958 of or to rise a see of inventories is Shelves are bare and apparent. trend the range companies sell this type of financ¬ keep it themselves. much for the agricultural outlook. The banks ing paper to a bank on one direct a inventory emphasis on increasingly vital for battery and electronic in¬ dustries period in poultry and feed organi¬ If prices for managers which should spark for expansion. chicks, the feed and guarantee the 6xchan§e for this, the farmer furnishes the land, buildings, water, lights, care, etc. If prices go down limited by his contract. in this field. The feed both do, population impact on our investors inj indebtedness is In that with Watch for new types of financing called "integration." Basically, the farmer has to decide if he f.re.. ?a,nc\a!*y sound. based ; - controls;. /Continued these will be Rising volume of business will bring about an improvement in prof¬ its. This in turn will bring confi¬ However, there probably bring oversupply. he is protected provided the feed and is President, Globe-Union Inc. operating' efficiencies and of the country's business; will be up. some duction Servicing the soft we their above, the farmer will have in¬ Wage rates, taxes, insurance and some as : used are wanvig, jr. • Corporation products Population grpwth.will be the 'someone's hired man" zations furnish the Elastic o. Globe-Union 1958 earnings should equal or exceed those of 1957 despite an approximate 10% sales decline. This improvement in earnings ratio along with a re¬ waite Corporation Our reasoning following factors: a H°gs» eggs and poultry will prices during the year due to an addition areas, 'c. hand. reduction in Government payments to farmers due to canceling of the Soil Bank Program, which gives him less income. Feeder and replacement cattle are to be priced about the same as 1958 and the market on finished cattle should hold steady for the next six months. In a. times. the dence The outlook for the banking business for 1959 in our trade area is closely tied in with two of the most unpre¬ dictable things of all, The prin¬ cipally by what is termed the soft goods trade. It is the writer's opinion that 1959 will prove to be a year of gradual moving to higher ground and has the prospect of gradual moving toward boom ments Loan solve them. voter evidently is not concerned about the Thus, 1959 should be as good a year as Congress Vice-President, United 1959 improvement and factor to help one the weather will permit. site for distribution think further nature as im¬ facilities. Most used attractive¬ as diversified industry and - is In addition, I want to say that I am not worried about 1959, but I am worried about 1969 and the creeping danger of inflation. ' the our Second, the corporation has budgeted for 1959 a 31% in expenditures for research and long-term development. For Carrier continues to believe that f tjie success of any industry is dependent to a very large extent upon new and improved products and proposes to maintain its position of leadership in those American and indicated increase eventually lead to serious economic problems and trend. were - _ tal The tremendous spending our Govern¬ does, not only on defense but in foreign aid and supports, creates a serni-controlled economy that inflation , First "the capiT expenditure budget for 1959 call for the investment of more money' than in 1958. Practically all of Jhis will be spent for the improvement of manufacturing facilities and more efficient warehousing. it has other cession is halted. and businesses share related as substantial; in the consumption of electricity, as well production facilities of certain other industries the Carrier's confidence in the future is clearly in two important management decisions. countries in the world. We cannot go through a reces¬ sion like last year and have Congress "prime the pump" which in turn creates more inflation the minute the re¬ increase. equally in this Employment in certain country just our • this business will improve. ■ Cehtamly; the in: population will produce a very served. greatest economical problem our that pated growth are inflation which I feel is ment all These ar>d up The evidence is clear that indsutry will in plant equipment which will make possible better quality products at lower cost. Air coifr ditioning is a vital part of such programs. : During 1958 there was a lull in the placing of orders by utilities for power generating equipment and by other industries for heavy machinery of the types made by Carrier, including those of-the former Elliott Com-pany; merged into the corporation in 1957. It is antici¬ only two examples of how important a place our Government holds in anyone's 1959 forecast. Underlying the entire national picture, however, is farm did nor are it increase recession levels starts make homes. cost productivity. their products, they should enjoy good profits. In the Midwest, we feel that the farm support program can be compared to the foreign aid program in that it helps sup¬ port the industrial East with their exports to foreign business activity which started about of 1957 reached its lowest point in April the end of 1958 many parts of the country had experienced a good recovery but the upturn, while sub¬ stantial, did not attain the premiddle 1958. By lower continue to invest we today. Inflation will ruin The decline in the Housing developments Another important field which is virtually -untapped involves the air conditioning of manufacturing establish¬ ments for the comfort of employees and tneir greater lands. President, The Dollar Savings and Trust Company, conditioning. more condi¬ should have another good year. The industrial East and progressive South and expand¬ ing West all have their sectional problems just as we do. Last year's recession helped create more efficiency among industry as a whole, as companies watched overhead expenses, etc. This year with an increased demand for new Thursday. January 22, 1959 . tioner using gas for both heating and cooling, and com¬ parable in over-all cost to conventional equipment. we June . possible to air Furthermore, the existing homes market has scarcely been scratched. ^J^, Carrier's position in the residential market is being strengthened by the addition in 1959 of an air enjoyed prosperity, and then this last had bumper crops and the rest of the nation had a recession? National prosperity predictions, there¬ fore, do not necessarily mean that Sioux City will enjoy it. My predictions lor this area will go up to the middle of air product condition rest of the nation year, pooling their talent to produce the structure. For this project, they are known by the combined name of Yamasaki, Leinweber—Smith, Hinchman, Grylls, Asso¬ ciated Architects and Engineers. eral dential recent . prevent our yond L>. IN. Wariers increase in the supply and bank credit; be¬ rate of savines. There is an money the growing pressure for balancing our Federal budget, even though it a postponement of some of the government programs which have been inaugu¬ . means rated an increase in taxes or in recent years. Our government authorities, our economists,.our our business leaders are all warning us bankers, and that the amount our government, and can spend on improving our capital -housing, our roads, our factories, our etc.) is measured by the amount of our Any attempt to spend more' than our results in inflation and as a pebple, equipment (our public buildings, we national savings. national savings destroys part of the value of Volume oui! dollar. Savings are the life blood of our progress and must be encouraged in every way possible as only thus - of can be expected ahead to expand their economy, provide greater opportunities and rewards for their peo¬ ple, and maintain their outstanding record of progress to continue in the years are ohe ^of the primary current' atmosphere, it is purchases In the insurance . savings. and growth. increase aii;'? increase the ,for increased .protection mean JOSEPH C. families savings which measure Although the condition ous returns the of the on economy savings will mean continue satisfactory invested. so ■aW '; q rto' • A. WARD CHARLES v I'd President, Brown & Bigelow ^ nThe signs shows ahead year characterize In made already more and was gains in highway, school, building construction, automobile sales, spending for con¬ public replacement services/; and • ness. racked ucts, has Our Cnarles for are Delta cost-cutting than made fare structure—1959 opens on a more result of devices for up sales of conventional from the c* Wilson items. last year followed industry. We expect to see an improvement in 1959. More specilically, we expect an increase in in¬ come from our newer automatic xerographic equipment which is now proving its usefulness in relatively few offices and factories and that sales of our older products will be somewhat better than in 1958. Therefore, we are budgeting good gains in both sales and net income for A. Ward calendars. the of 1959. F. JOHN President. WATLINGTON, JR. Wachovia Bank and Trust Company, F. WHITMAN B. Winston-Salem, N. C. President, Western Pacific Railroad uncertainty which prevailed in the business out¬ The t look of a be good a trend We has been largely replaced by cautious 1959. Observers feel that it can year ago optimism in year likely to of business, with the continue throughout Starting from 1958's low point, the. gains made by year-end 1959 may be quite impressive, and the econr ojny as a whole can show new—' record measurements. Naturally,, the' newal ik inflation of boom and the and prevented No They , hard fever Business can but the face confidence not with complac¬ year with The threat of inflation is a ' present danger, and busi- " nessmen should join wholeheartedly ency. real J. combat inflationary control and lowed —V— . in the fight to forces.' The principal What which in we be reflected in can stable.business conditions."-Inflationary these things but they"rob us of — V; —: —VUi—• government sperfding, mufh of it unnecessary and wasteful,: continues to mount. This is the fuel that fires inflation, and inflation is the fire that can burn out our economy as well as rob us of true 1 The pressure for more national security by How ; setting, us on the"rdad to economic v chaos. handle we "*;'v 4 problem, this as businessmen and citizens, will determine whether we can rise in 1959 and subsequent years to new levels of economic growth and achievement, or whether we shall simply 'initiate a fast and -furious inflationary display whose—consequences might be immeasurably great nad eventually disastrous, r In the Carohnas, the 1957^-58 recession did not go as deeply in other section of the nation'. Total business at an excellent level during'1958, and gains It was a neat'-record year in as volume was made in several lines. were agriculture, and the major industries in the region re¬ ported successful operations. In textiles, the largest the Carolinas, demand for textile products the second half of 1958j and a'majority of now sold into the second quarter'of 1959. Tex¬ industry in increased mills tile are men in axe expecting a moderately better, but not a f boom, year in 1959. ' continuing to attract a growing num¬ industrial plants:' In North Carolina alone last year, a record-breaking investment of $253,000,000 for 423 new or expanded facilities was re¬ corded in 1953. These will provide 21,757- new jobs with a combined annual payroll of $72,000,0(10: • — : The significance of this achievement cannot be over¬ stated. Not only does it mean a stronger regional econ¬ omy for the present, but the acquisition of new industry on a broad basis is of the greatest importance as the Southeast continues its transition from a predominantly The Southeast is ber of new and growing ' rural and and agricultural economy to a highly urbanized industrialized area. the Southeast are working together at all levels to sustain this industrial growth and at the same ; People in advance programs''which diversify agricultural establishment. With the gains FRASER Digitized forthat have been made and those that appear on the time to, foster and and strengthen our has beeif subsidized Railroads not have advantages with by al¬ been rates In the short, F. B. Whitman low railroads have had a hard struggle, largely because they have been over-regulated and over-taxed. • The industry, seeking simple justice, has tried, for quite a while, to explain this situation to the American people and particularly to the law-making bodies. We have been only partly successful. A recent, carefully taken opinion poll has shown that we have alerted the public to the fact that the railroads are in trouble, but have not succeeded so well in explaining the causes. we poll also showed, however, that about 75% of the people either favor or have no objection to the railroads' getting a better deal. The Transportation Act of 1958, passed by the recent The American first step in cor¬ One of its most im¬ portant provisions established a committee to make a searching examination of the need for additional legis¬ lation. As a result, among measures which may be ex¬ pected to be introduced in the next Congress are bills Congress, was, the industry feels, but a recting this inequitable situation. in the following areas: Diversification—To to provide that railroads be allowed provide services by truck, airplane and barge on the terms that apply to anyone else, and that the same same freedom to Such well. diversify should be granted other carriers, as coordination would eliminate many dupli¬ over-all hauling costs and offer ship¬ peaks of service. 1- cated facilities, cut pers new , public money is spent to pro¬ and highway facilities that interests, adequate user charges Charges—Where User vide and maintain air, water commercial benefit should be assessed by the government. Taxation—Relief from and local taxes on increasingly burdensome state railroad railroads must compete properties is urgent since daily with carriers using tax-free airways, highways and waterways. Another obvious need is for repeal of the wartime excise tax of 10% on passen¬ ger tickets. foit Federal tax purposes of money spent for new plant and equipment would help assure an expanding and improved railroad system to meet the growing needs of commerce and national security. Also necessary is the revision of existing law to allow railroads to establish construction Plant cast the for the should upward ond 1959 upswing in business fore¬ next six months and, the as economic the revenues the industry's year, should improve. domestic Several continue trend expected during the sec¬ half of trunk carriers— including Delta—will feel the effects this year of recently authorized mul¬ tiple competition over major routes., As an example, between Chicago and Miami, three carriers will compete where two previously operated. And between Atlanta and Miami, five car¬ riers will compete for traffic. Over C. E. Wool man the segment of that route between Tampa and St. Petersburg and Miami, seven trunklines will fly. This may be contrasted with the heavily traveled Miami-New York route, over which only three carriers compete. / The policy of certificating multiple competition over airline routes already adequately served poses serious problems. It could, well lead to economic chaos in the jet age unless it is abandoned. With the introduction of domestic jet service imminent, it is imperative that the Civil Aeronautics Board reevaluate the economic prob¬ lems caused by authorizing multiple competition over existing routes. V• Economic disaster is likely to be the outcome of a fed¬ eral regulatory policy which views the airlines as longestablished public utilities in setting rates but treats them in route matters as unregulated enterprises. Last year's 6% fare increase granted by the C.A.B. provided the slim margin which meant the difference in a profit or loss operation for some carriers. But this mod¬ est upward revision of fares has been more than offset , increasingly an to take advantage of their in- competitors. increases not do not achieve prosperity. only had to return lost traffic to their rails, but high enough to return a good profit, on the grounds that this would be detrimental to highway competition. They have borne a much heavier burden of regulation than their better standard of living and a better enough all levels—-local, state and national. all desire are real gains in the economy on ' a railroads. Competition by air, highway herent , battleground in this struggle will be in the arba of public spending the to hoe during the past few water - sidies. F. Watlington, Jr. , and good year government in countless ways. Heavy faxes paid by the rails have even been used in part to pay these sub¬ v * on necessary what I term the have row years. and on for climate international war. is comment necessary situation does not worsen or explode. .', in a former, as it is increasingly evident'. However, some explanation may be of this appraisal will whether crippling strikes called in basic industries, the re- are expect 1959 to be the way. accuracy on Western Pacific We base this belief on two major factors,, first, the accelerating recovery from the 1958 business recession, and, second, the belief that a better legislative climate for the rails is on present upward most, if not all. of the year. depend at for the railroad industry. regard to Manager, Lines price spiral, inadequate earnings due to an unrealistic hopeful note than last year. The airlines will benefit up were the Air Despite many problems confronting the airlines—fi¬ nancing and introducing jet transport service, the wage- Yet, in 1958. as WOOLMAN C. E. President and General experience that next fall.' orders these of of year booming industry 1957 new more losses in up largely for delivery Most a not year. the of Over of which orders for more than 8h> million dollars in our Remembrance Advertising prod¬ line our "new sales sales will be re¬ upward in a bid for this busi¬ In less than a month of selling, last case about 8% budgets Advertising as but favorable business climate than the total of inventories. vised 1959 good preciation involved would have been already written-off. Turning to the immediate outlook for Western Pacific, we estimate that our gross revenues for the first six months of 1959 will be up about $1,000,000 or some 4% over the corresponding period of .1958 and that our net for the same interval will be up about $340,000. We ex¬ pect the whole year 1959 to be a good one,, possibly even better than conservative forecasting allows us to count on. 1959, therefore, the office equip¬ industry will be operating in a ment over-all sumer from the low of early a use of the money within five years, the deferred taxes would be made up in future years, because the de¬ business. This forecast, of course, as¬ sumes continuation of world peace. upturn, but indicate ' sensational commitments recovery If it did make such to generally of steady business recovery., We do not expect 7 a of pace similar to those in the steamship industry. Such legislation would provide that a railroad,, before comput¬ ing its income tax, could set aside out of net income an amount not in excess of that allowed by the ICC as nor¬ mal depreciation to be put into a so-called construction reserve. If the railroad did not spend this money for modernization of plant and equipment within five years, reserves it would be restored to income and taxed. bit, I believe that our economy will improve through 1959, probably somewhat irregularly, and that the index of industrial production will reach a new high by the end of the ;year. : Measured by industrial production, business in 1959 will be 8-10% .better than in 1958. In short, . . has slowed 1958 living. v • ; 4- •• ?TJnder all of these circumstances, we look forward to increased sales of life insurance in 1959 and the prosper¬ of WILSON President, Haloid Xerox Inc. but it adds to the pool the progress In our standard against the emergencies of life, of „ , industry do everything "possible to the volume of life insurance. Not only does incumbent that 63 (459) horizon, the Carolinas and the Southeast standard of living. continue to improve our we can Life avenue Chronicle The Commercial and Financial Number 5814 189 Improvements—A shorter write-off period by subsequent wage increases granted by the industry. The industry's basic problem is still unsolved: how to boost earnings to the pete on equal more point where the airlines can com¬ footing with other industries for equity capital. Delta has completed financial arrangements for our jet result of advance planning we will be position to inaugurate jetliner service this Fall. De¬ livery of our first Douglas DC-8 transports is scheduled this Spring, and we expect to have all of our fleet of six in operation by the time deliveries of our fleet of ten Convair 880s begin in January, 1960. Delta's revenues in the latter part of 1958 were some¬ program, and as a in result of labor difficulties encoun¬ competing airlines, and we anticipate satisfac¬ earnings for our current fiscal year which ends what improved as a tered by tory June 30. for the six months ending Dec. 31, approximate $49 million, an 18% gain over the Operating revenues for calendar 1958 will exceed $95.5 million. This represents a 13% increase over the previous year. At the same time, available seat miles rose 7.81% to 2.5 billion, and revenue passenger miles increased 5.16% to 1.4 billion. Our load factor for Our gross revenues 1958 will same 1957 period. the year was Earnings for the first five months 58.04%. (July through November) to¬ against $297,000 for the same period in of the current fiscal year taled $1,397,000, 1957. For calendar 1958, 19% freight, express. a 33% gain in air¬ in passengers, and 11% in Delta registered in mail, 16% •7 ■ authority granted in the Great Lakes-Southeast case, eight new cities were added to Delta's system and a greatly increased traffic potential As a result of new route opened to us. These cities are Dayton and Columbus, Ohio; Louisville, Ky.; Orlando, Tampa, St. Petersburg, Clearwater, and West Palm Beach, Fla. For the first time, also, Delta is permitted to serve Detroit and In¬ dianapolis on direct flights from Atlanta and other South¬ east cities, including Miami. The addition of a Birmingham-Memphis segment on Delta's route 24 will permit us to link Kansas City and St. Louis cities. via Memphis with Atlanta and Florida resort We are already serving some of these cities and service pattern to include all of them during the next few months. The addition of these important air travel markets will strengthen Delta and enhance our opportunities for con- we have plans to expand our Contimied on page 64 m (460) The Commercial and Financial Chronicle . . Thursday, January 22, 1950 , 1 Continued jrom tinued growth. 63 page At the time, we will be enabled to same the public better by linking the eerve ready underway for tapping rich petroleum and mineral reserves, for harnessing" unlimited hydro-electric re¬ sources and for constructing pulp and paper and timber enterprises. These ventures of private capital are coupled ^ ^ expanding indus¬ and the Middle West. area metal The surge of air travel to Alaska reflects these varied of awakening national interest.- Manufacturers President, Pacific Northern Airlines, Inc. have toured Within the life span of lias changed wilderness from into an the present generation, Alaska isolated an and dormant of vigorous area frontier the to Department, dynamic formally was officials the of the of Pacific doubled ad¬ mitted to the Union at the beginning of 1959 it ranked among the 49 states as to Juneau, point youngest but the largest, the on industry, smelters to state. new Within Northern's the past capital of Alaska and 1958 of comprehended only in terms of these first superlatives and contrasts. factors tethering Alaska's economic Woodley development. factors result from ignorance of the area's vast lias been popular misconceptions have of the West in the late the North. Alaska's population at grow 19th and will are now will double rate. and will Awakening net for resources is investment Continued capital, jrom jirst acting interest and strong as a huge projects 49th tional even talk al¬ anything, or analysts, economists obviously torted period through; yet it is also citing and only must to the very dis¬ the market is going a challenging very ex¬ and other time tested for possible rapid changes taking |'»lace in the psychology of the in¬ vesting public. We have influence the the such seen what whims and trends stock of market. caution others, great a and it business because sidered to be month. It a is January is con¬ rather tricky, "off" a month when the final corporate results of the pre¬ ceding 12 months are being re¬ ported, digested and discounted, yet it is much too early to form any clear-cut opinion about busi¬ lias had also about stock splits. Someone advertised that there are 82 mors has candidates for splits There also have been this so year. many un¬ founded stories about missiles, rockets, exotic fuels, new inven¬ tions and so forth traveling around the Board Rooms, that not .even © Buck Rogers, or a Captain Video, could keep up with it all. The buying momentum generated at this time tory shows winter little a months months in the November as stock been bear market, just December the early summer months usually been bull months. All of us are and have generally familiar with the various well-known fac¬ tors that paced the market higher in 1958 and, if you have read all the recent services and economic reports, you are also well aware by some of these stories and ru¬ of the major reasons being ad¬ plus other new purchases vanced as to why it should con¬ being made for legitimate in¬ tinue to carry still higher. Last vestment purposes, as well as the year very few thought the reces¬ persistent, inflationary fear psy¬ sion would be so severe and very chology, has been primarily re¬ few thought the recovery would sponsible for pushing the Dow come back so fast. The market high close around obvious far 600 questions ahead another to the has now the new level. The how are business re¬ coverybeen discounted already, and what lies in store for the stock market in 1959'' Before own attempting humble subjects, I should like that of there rather right row is to opinion an to give on point unusual understandable among my these timism heavily dence very look in for economy remains the business out¬ least the first six months is very favorable. In fact, there seems little doubt that 1959 a bullish year, on balance. Forecasting science; for, to a is an so amount I variable not art, you never can a reduce formula any¬ human emo¬ as state from experience have to have nerves of can that you steel. When you remembers, but are right when no you zinc con¬ Young price advanced to cost llV-j cents a This price is still below the of production of the of large a presently per¬ developed consumption Assuiiiing that we have industry and production in the fourth quarter con¬ than the third quarter. more one forgets. ever How the early still development program for the purpose of finding new and expanding uses in the present consuming in¬ dustries. This development program with special product research will, no doubt, result in not only increased uses in the United States but also in increased consumption in the foreign countries where the present consumption per capita is substantially below U. S. A. consumption. uses correlate the statistical many studies prepared by our own Re¬ search Department and others, with the current action of many of stocks valuable as a that I chart market tool for de¬ termining and understanding va¬ rious trends and counter-trends in this rotating market and, particu¬ larly, for achieving the correct timing of purchases individual realize talist issues. that the rather and Of strict disdains a stock. ure sales on course, I fundamen¬ the They also tend to use of meas¬ the speculative confidence to¬ a trend in the market. How¬ wards ever, any one who relies on charts exclusively, without basic statis¬ tics, is likely to be led down some pretty dark alleys; and I might add, there are many times when will feel like throwing them out the window. They are invalu¬ the nevertheless, for measuring mass waves pessimism, to act of which optimism compel either wisely one are over¬ The caliber of most of the buying has been excellent. The market leadership and the sponsorship being shown toward individual and people unwisely, and they also help to clear away the fog of confusion and irregular¬ or stocks and favored tainly not market factors added right now to some should remember that Wall Street runs from West to East between the for the sidelines that have this over a whole year are advance, and still waiting for the big reaction on which to buy. They have been sorely dis¬ appointed. There still is -also a large short position waiting very to cover. will These two factors alone continue issues to all on support interim graveyard and stock mism vice example ahead and tion is number must be some evident beginning of issues. clearlv to distribu¬ form on However, stated a it that there and of pessimism, had we this last the pendulum swung side. a or good when year suddenly to the bullish price Reviews dips. Bearish Factors held attention virtually a cash basis. Vol¬ considerations are favorable on ume —contracting on declines and ex¬ panding on advances. The very small issues floating has supply been thin very of many responsible markets wide price and swings which for to the takes place serve Board's in the Federal for tightening Chairman of up distorts the averages. further a credit. Board Martin's point of view anti-inflation and definitely every Re¬ monetary policy it be directed towards may is following factors: early future change any the con¬ are (1) If stantly taking place, especially in the higher priced, top quality is¬ sues. This, incidentally further boom. (4) The high selectivity of the you be can away (2) The tween going consumer and between on specific stocks together with a lack groups, of speculative few a really excesses—.except in priced issues — are elements of strength and lower lower priced little of when stocks the the reminds early part of 1946, expectation a come to the make the labor talks next (3) and a very dan¬ may aggravated of be¬ costs threat that economic outcome steel by the industry- spring. The factor of world political overhangs the market. unrest still (4) The presently unknown figure of the automobile in¬ dustry may fall short of a 5y2-6 sales million mar¬ (5) New and aggressive leader¬ has will wage prices poses further much of higher earnings carried the ket to a peak in May. ship me he leapfrogging action spiraling gerous be sure effort to prevent any run¬ business, or stock market market and the continued rotation (5) (1) Some stocks, especially the higher priced issues, have already discounted, price-wise, earnings and dividends for a long time revert to can versa, Right now, those who are bearishly inclined are paying close a Reviews Market's Price Pattern place for no With margin requirements at 90%, most market positions are (3) advance. Reviewing the price pattern of right now, I consider the following factors to be quite important: is selected not weakness, which continue to ity which may accompany inves¬ support the market at this point. attempting to discount future Incidentally, the action of the events the market river, and that a market complacency. History shows how quickly sudden phases of opti¬ tors far, sometimes too far, in business an extremely at¬ picture indeed, investors tractive sitting on favorable very items, represent a missed sign to indicate the a start of any protracted setback. :« While all these bullish technical groups have been very powerful. There are large surplus funds still you able, evidence of major dis¬ no tribution taking place in the (2) of automobiles are by authorities in the anticipate a continuation of good products and fully expect that 1959 be approximately 15% above 1958. zinc recent me sales made we all market. charts mainly to help use for and One service is field, mid-year strike in the steel no estimates of the most encouraging new factors in our in¬ dustry is the continued joint cooperation of the domestic zinc companies with the zinc producers in Canada, South America, Australia, England, and part of Europe in a of of addi¬ into put the consumption will PNA routes in the be to with demand it as line automotive Pa¬ come. all mathematical thing tions. caution and at outweighs the point. Confi¬ this at the high out well-informed op¬ pessimism will be Difficult Month to Forecast on cautious more have and I. es¬ Progress charts, but used intelligently and interpreted correctly, they do tell of year, because his¬ a story about the buying and sell¬ that, seasonally, the ing attitude of investors towards notably mors. averages equipment However, hundreds ness and market trends for the balance of the year. Investors are price action of the so-called glamour stocks. Every day there are various ru¬ the is and especially the vivid imaginations of some individuals, the in understand¬ seems and fore after minor price dips so far, and large number of previously dor¬ and relatively neglected mant car year. Any further advance by the market depends heavily on the expectation earnings final to be quarter of and results higher corporate dividends. If the for reported 1958, for the or those current of long-term, technical base patterns on the upside, or seem just about 1959, fail to satisfy bullish expectations, the disillu^ sionment would surely spark a very sharp reaction in the stock ready to do market. stocks have broken favorable so. out This climate for of strong, generates a a continua¬ tion of the bull market and is cer¬ The earned ... Dow an Industrial estimated , import latter part of Septem¬ since that action was taken sumption will be about 20% keep responsibilities "Partner a to years of its Defends Use of Charts moods, on as the for so aware every day. In all markets, the always especially psychological factor is most im¬ prevalent at the start of any new portant, and charts are especially Not attention earnings, year, methods of market evaluation, but we must also watch very carefully ©n and the and facilities to many will remember forecasts of 1959? ability to diagnose correctly able, one. pay close trend of we basic dividends a and whose livelihood depends deal on their ' is year wrong, no to the office any more." How right he was. zinc and during the last half of 1958 and the conservative a State, and the acquiring by the airline I about of early in 1959. page go This 28th do well pressurized Stock Market Outlook thing, reflection increase inauguration in are direct a An be of air express service to all cities mag¬ placed mines in the United Stales and, as a result, a number of mines were idle throughout the greater part of the year. There has been a substantial increase in The year 1958 was one of the most successful in his¬ new Alaska's vast natural slab on centage The traffic tory for PNA with substantial increases noted in every class of revenue. The year also saw the to - government pound. Howard Alaska." concen¬ continue continue to cific Northern is already Within the next five to ten years, accelerated an Century is would during this imports from foreign coun¬ substantially reduced. Outlook for 1959 enters its trated in 1965 low and ber with this growth and development in the 49th State pace powerful forces which led to the settlement same and economy. continually expanded its services dispelled. The by months centrates the Pacific Northern, the largest air carrier in Alaska, has Both resources opportunities. The battle for statehood many decade past the at pound during the! a the of is evidenced by the recent inaugu¬ burgeoning remained were controls timate. thrust Alaska into the spotlight of national pub¬ now licity and the magnitude same A. G. Sparce population and lack of in¬ vestment capital are the two main and unparalleled within nine The Recognition Other major airlines will follow. Alaska's price level of 10 cents carried by Pacific Northern Airlines has increased ten¬ fold be can v.-; -ov. . The ration of operations into Anchorage by Air France, KLM, face transportation facilities but the farthest advanced in commercial domestic approximately 12% below was 1957. tries and SAS. from from both domestic smelters and im¬ ports, period located, the most primitive in sur¬ zinc of approximately the same in they were in 1957, consump¬ as the strategic location astride the crossroads the world air routes \ tion, which included metal produced important an •' were h?^ year traffic passenger ' the nonferrous for most other domestic heavy as consumers controlled by the Interior was . . * for year shipments booking Alaska for are of polar flying has j ust begun. of Alaska's ing. the least developed but the rich¬ future well While their of est in natural resources, the farthest remote but the most strategically Alaska's as industries. Pacific Northern's routes The age least populated but the fastest grow¬ aviation. unsatisfactory flying to Juneau to confer with the are now volume statehood. Alaska entire country the ington when the Territory , When representation ' "1 , an their next trip in unprecedented numbers. Businessmen with interests in Alaska, who previously went to Wash¬ economic activity. This rapid growth is merely prologue commercial development which will /item from boasted ■ was products in all of the 48 states are now flying to Alaska to insure coverage in the new 49th State. Vacation travellers who G. WOODLEY A. have Smelting Company: 1958 facets who | President, American Zinc, Lead and * with vast Federal expenditures for missile bases to se¬ cure Alaska as the keystone of hemispheric defense. trial South and the great centers of industry in the Great Eakes HOWARD I. YOUNG averages $27 in 1958. Volume 189 : Number 5814 .. The Commercial and Financial Chronicle . are selling about 21-22 times earnings, and yielding 3.6% on dividends of only $20. They present You need quite a pickup in earn¬ ings and an increase in dividends to justify present levels. Even if earnings in 1959 equal the 1957 result of $36, the Industrials would be selling at 16 times earn¬ ings, which on the Dow is slightly on the high,side. So the market must be anticipating earnings above $40 I and about know 1959, that as So, the advance appears to temporarily out distanced yet. have business the the Dow for on don't stocks counted many already dis^ favorable earn¬ ings trend than appears justified. At this point I want to em¬ phatically state that I just don't know Industrial Dow headed. — perhaps number are forecasting. averages 1,000 the where are as a However, I try very hard to con¬ vince the present day investor not to watch the averages. I know of top investment counseling house that fires anyone! who backs the while So, averages. the In¬ dustrial averages right now seem to be may "guestimate" they slightly above 600 to high as a carry the 605-610 area and the 170-175 the before area Rails to im¬ any portant setback takes place. I am quite definitely bullish on the future action of many indi¬ still vidual stocks, which have still not fulfilled their indicated price po¬ tential, and which seem destined to take over an increasing share of the leadership from of some the past favorites, which seem temporarily over-exploited. In this connection, I believe that any casual, or generalized, ap¬ proach to the market which may workted last year, won't work in 1959. By the same token, the leadership shown by last year's speculative favorites will be taken over by other issues. The significance of the various have averages, except as a vague yard¬ stick of will Dynamics on In this market where search for weak- good a area* Airlines: to Rising costs continue higher revenues. Rate offset increases have been slow and in- adequate, and the financing of jet airliners is another problem fac- ing the industry. Despite the prevailing uncertainties, the following seem like interesting purchases for long-term holding: American; Pan American; Capital; Autos: duction 5V2 this 6 to the of area against 4.2 Economy car pro- million in 1958. this in year pro- million cars, duction total 500,000 General Motors units may year. seems to be the best situated among ma- jor producers. earlier last They raised prices dnrinr* veir neriod a SS S aTwhileP only may earn little a 39o8, they could m they $2 over $3 in 1959. Ford is doing well and could earn between $4 and $4.50 this year. Both these stocks should work higher in price during the coming year. Recent market prices of auto parts issues seem to be over earn adequately discounting 1959 pros- pects. Would therefore favor those which companies in most active are the replacement parts market, such as Borg Warner; Dana; Champion Spark Plug; and Cle--- - vite V1LC* Building': A continued high level of activity credit tion in likely. seems Despite tightening, home construeremain should same level at the The decline in 1958. as about industrial building is tapering Favor Johns-Manville; Philip Carey; Permanente Cement; and off. U S Pivwood Hold purchases new defer but Otis of Skotetor and Elevator thepresent Chemicals: The near-term look is out- clouded by overcapacity relatively fixed prices, higher costs and competition,. but longer range prospects are very 1 favorable. Favor Monsanto; Olin Mathieson; Diamond in the attractive some Alkali, and outlook Alkali* lines, ; highly selective marksman to choose and hit the right target, and you must learn to use a rifle instead of a shotgun. For a long Knnners and ana i^oppeis. Despite Drugs: for favorable further portant to pick the right stock, or of stocks, than to worry about cal. Carter Products looks like it has been now, im¬ more where the will averages sell. interesting Now, market cific ' report or talk no should stocks without end comments" on and individual issues.- Al¬ are as Re¬ Farm careful .selectivity, proper timing on stocks for individual and 1959: inventory position, together with business general: recovery -possibility that summer weather this ;year will be hotter than in the past three years, has sharpened the near-term outlook considerably. I favor Carrier bilities. hold Standard new Aircraft: Defense have state of flux. are the industry in situated Best those economy that a purchases well managed and sufficiently financed, the necessary research and development organizations to pro¬ duce outstanding products. In this Foods but on a recent Dutch* Atlantic of California basis. Paper: Refining* on 5% price. and Fore- looks attractive Union Stand- is demand in current as Pulp; Rayonier pulp business looks like a the good speculation at current levels, Rails: Expect considerable im- nvnvpmpnt nnpmtino- result* nf for the eroun and Dodge* Cerro de Long-term outlook aluminum brightest of is any probably metal and the and of industrial relief from the some heavy losses business new m the not to but' stars trv feet firmly from to vei-v the next planted keen Keep on the «rnnndt»» burden Detroit Stock Exch. election anfipinated Anrn Elects New Officers DETROIT, Mich.—The Detroit Exchange announces the of the following officers for 1959* • , Xeme'nt3" ales" me" favorabte dT FartorTto conSlr for inSfcSSd? Eidey tive still on the most attraclong-term basis. Hold U. S. Rubber and Goodrich. Mans- field Tire, has a smaller manufacturer, good'speculative possibilities! s0ff 7 Drinks* . in looked for sales substantial A ^ suostanuai , and this earnings On year. is any minor price weakness would buy Coca-Cola; Pepsi Cola; and Canada Dry. Textiles: Firmer prices for mally types of cloth lend cause for optimism toward the industry. Buy/hold J. P. Stevens; Burlington; American Viscose; Celanese; purchases £a3 ' The ^ 'r^ 100,000 share* heing issued and sold by ap^an * °°d Stores which will a ttle Proce€ds to general fund* whhre they will be available for C°!a inventory and equipirtfnft ^ 4? and for repayment of short-term Outstanding common fS&M? si'oar vS * 'I: I] P ' ! ■ Borman Food Stores operates a ?m. °* 3 re>ail food supermarhets in the gieater metropolitan; , area ot Detroit, Mich, under tho "Food ?ame * Fa*r* T/?2 Dming 1958 ^veTnlw ? ""g, nc" ?ood Falr stor? were .op<l"?d; Slx more under construction j are ^ onenin^V' in"th£ fir^ n? half lor °Penin&s in me first naif og John K. C. Roney & Co. Announcement was Co. E' also made of Denny as Executive-Secretary & anr| Bettv declared in¬ an have agreed, tliia that following off«rinlfYiolWl^retotoed bvthorn oiteimg, no stocK retained oy tnerrs wlR receive cash dividends priojf to Feb. 1, 1961. N weeks ended Nov.income cama 1. 1958 were net $26,078,000 and Roney to $524,000, compared with $21,425,000 and $379,000, respectively^ the reappointment of M. Edward F„amjner have quarterly cash dividend oif 12% cents per share payable April 10, 1959. The selling stockholder* Net sales of the company in the Chas. A. Parcells & TREASURER: -Wm. ^ remaining ?.re Re'd & C°' seems a r ^io./o a aiiare. praceeds from Hie sale o£ 30*>990 shares will not go to the* co^pany; these shares are being ? A y a Si'oup of over 65 stockholders—some of whom are com- itial anticipated sliaip lor jyay. !'?cove''y mj°^ e<Wipment PRESIDENT: Roy W. Neil—An- year 1 the year. stock good speculation, Reading. The . „ . f{. wn7 oi (Jan. -l)jiuvcommon stock or ;? ,s' a ^ _ Directors likely. Favor Ohio; Nickel Plate; Great Northern; Illinois Central; Chicago, Rock Island; and as a & Rubber* 1 man- r r/ / this year and an additional six ara planned for the last six months off areas passenger group _ sJores have no connection widx ha?d St°.r®2 op.tratSg. u".der t.hat n,?,mo decade In ouiex words utcdue. in other also woius, aiso your , head vour wonders underwriting , geftostam^g th/inter- °rea of planetary appears Baltimore ket price recovery.Tobacco: With V - sales and Suiter as *n the similar period ended Nov. 2, 19d7r 1958, 28, Examiner ana tfexiy in. &uiteL as company's latest ;lls<:al Year> sales were ^ Assistant-Secretary. $67,074,000 < GOVERNORS elected to the Board for a three-year term: Peter Mt. Macpherson, Detroit Stock Exchange; Roy W. Neil, Andrew C. Reid & Co.; John K. R°ney» Wm. C. Roney & Co. The other Governors earn- moves, as outstanding pu^hases in the group. „ Other - individual . stocks I , , WiMm Armour and PacklnS the Board are Walter 10400{> f > ■ » Halsey, Stuart Group Offers Equip. Tr. Gtfs. of Reynolds __ making up semi-annually Aug. 1/1959 to Feb. A. Bayer 1, 1974, inclusive, ^"company and Frank E. Voorbeis of Goodbody & Company, whose terms expire in 1961. . T __ of F. J. Winckler Company and The certificates are priced to Lawrence H. Dilworth of R. C. y|eid from 3.50% to 4.40%, acO'Donnell >& Company, whose 'COrding to maturity. terms expire in 1960; Charles E. T . d a]e Qf the certifiExley of Charles A , WvW nf rhnvlps A. Parcells ^ Paroelis & issuancesubiect to or me cenmana saie authorization like . o£.th.e Interstate Commerce Comml®f10 ; • . , , x The issue is to be secured by 100 covered hopper cars and .1(5 M»dunery-Joy Manufectunng._ William A. Walker of Dickinson, u"lts„ af and Combustion Engineering. . Wright, Davis, McKean & Cudlip each» estimated to cost „mlalll^ Rail Equipment — ACF Indus- Gold — . . ^ , Homestake Mining and Dome Mines, Standard Packag- Packaging Bower of White, Bower & Co.; McMaster Hutchinson & Co.; & Dick & Merle-Smith; Freeman Prevo will continue as Auditor. ®eaJ.d'Al ^* B. Fisher, D. B. Fisher Co., Sa .. TT win The - Smith, Hague & Co.; Raymo°d C. O'Donnell, R. C. O'Donnell & Co.; William R. Rot- uel Hague, sted. Machines—Burroughs. C. A. Dager Opens additional (special to the financial chuonicle) following 10 hT, S&" $5,261,376. Associates in the offering ares and R* ^* Pressprich & Co. mittee for 1959 are: Frederick H. Distillers. tries and Alco Products. _ wjn continue as Counsel and Ed- Elected to the Nominating Com- / Liquor—National interest- ing for price appreciation: LOS ANGELES, Calif.—Charles A. Dager has formed Charles AnCalumet «Sc Heckla; Lear; Oliver drew Dager & Company, with Kidder, Peabody Co. Opens Mpls. Branch MINNEAPOLIS, Minn. — Kid¬ der, Peabody & Co., well known investment firm, has opened a new office Minneapolis Northwestern —... Bank . at 1165 Building un0 — der the management of Dale R. Wikman. Mr. Wikman has been in the Corp.; Avco; Decca Records; offices at 1308 Wilshire Boulevard, investment business in MinneapBaldwin; Crowell Collier; Frue- to engage in a securities business, olis for 12 years, recently with hauf Trailer; Standard Coil; Grey- Mr. Dager has recently been with ^ r . , ' Conclusion Wolcott & Associates. Prior there{ng ^derwrfters^distributors and . con- tinue to favor investment holding or piece of advice* "Keen An Tl fion/tfme suddenly comiSg ing. and Inspiration Copper. Aluminum: 1Laaei *7u piovement in operating results ot groundl railroads a Z^thf Conalr A^a! Pasco* Shields Group Offers Borman Food Shares 702760 shares not levels: Bag; West Virginia lower priced stocks look also like Phelps ; u* Crown Zellerbach. and +• in v . . life# In these groups I would in- attractive at seem Metal Issues best ex- elude, among others, the airlines, textiles, domestic and internationuntil 1960-61, when the full earn- al oils, air conditioning and soft ings potential from plant capacity drinks. may be realized, the following (5) Finallv as an analysts old make to 10% rrfi, thp the Rails.. on investment an While Business The nrxA any 5%, expected to catch up with supply only businessman's risk. r mild nid Oil pointed higher General most Dairies com¬ are are Brands setback from as speculation. Sales a (3) As stated before, I expect place and improvement shown 1959 will be a bullish year, on during recent months suggests a balance. But no advance" such as resumption of former growth the 34% gain on the Dow Industrends in 1959. I favor Sinclair; trials that took place last year is Phillips; Ohio; Cities Service; anticipated for this year. • Socony; Texas; Shell; Royal (4) j believe that new leader- and further growth seems assured. ronda with well known try, I believe that a lot of price discounting has already taken Fox. "Foods: tive panies the — uast measures all Shipbuilding- — Newport News International Harvester for good Shipbuilding and Bath Iron Works. yield. Case has speculative possiMovies Twentieth Century- the outstanding issue in the group and consider Fedders very attrac¬ a farm equipment outlook is not as favoras this time a year ago. Would Air Conditioning: An improved The able the market groups Equipment: However, continue to favor holding Deere and also like . of as With in a lew other groups are: that action the oils: much doubt that will very and will hold above the 560-570 support area on the Dow Industrials and 158-160 EI°enctroSc"C° a"d C°nSoIidated today, Electric: Electric; so ago, ing brief opinions and ceed industry Radio; areas not together with the of all purchases made, is most essential, or to put it another way, using the chart approach, "Buy stocks when they say they should be bought." I submit the follow¬ the Iron has speculative possibilities, (2) I they are new far from exhausted. member such phase of correction at this time. investment opportuni¬ year However, ties steels I favor are Fansteel; Sharon; and Vanadium. Colorado Fuel & fication mar¬ period just ahead of a temporary this January re- investment phase of the advance, This could take place in the next second two weeks and somewhere beshould tween levels prevailing at this with like results of a year ago. writing and possibly a new high Armco; Allegheny Ludlum; Gran- slightly above 600 on the Dow ite City Steel; and Jones & Industrials and between present Laughlin seem attractive in the levels and perhaps as high as 170group'right now. Three speciality 175 on the Dow Rails. Westmghouse; General Tune Sol: Waener ElecTung Sol; Wagner Elec¬ tric; Square D; and, as specula- apparent a d y n a m i c A to Operations should trend the first and quarter and earnings compare very favorably jngs trending higher continue- to regard Reynolds Tobacco "B" and Philip Morris, on recent diversi- under-valuation were interruption entering a phase of spectacular growth. Would hold or buy the following on all minor price dips: though I can see the general working gradually into high ground, the same broad much long-term . Ironies: of the kind Halsey, Stuart & Co. Inc. and GOVERNOR elected to the associates on Jan. 20 offered an Board for a one-year term: Harry issue 0f $4,200,000 Chicago, Burlgrowth, united Merchants; and Industrial A. McDonald, Jr., McDonald, ington & Quincy RR. 4%% equipRayon for further expected mar- Moore & Company. ment trust certificates maturing an Electrical Equipment and Elec- spe¬ groups ket of stock. the on in some through upturn ,, the growth, this group, pricewise, seems relatively unattractive right now. Defer new buying, but hold present longterm investment position in Merck; Schering; Sterling Drug; Bristol-Myers; and Vick Chemi- group lookout for Steels: higher serving yield and undervaluation 'promises to in¬ crease, you must be an expert time and Aluminium Ltd. on dips from recent levels of 72 and 32, respectively. — unfavorable factors in this indus- estimate domestic I Metals United; Eastern. and measurement, continue to de¬ crease. further any and Boeing which looks like buy in the recent price ness; 'market probably especially favor the Northrop; General of one his market analytical decision on I purchase have more a and recovery to seem connection 65 '461)~ (1) while n0 major distributive top has had time to form as yet, I am certainly going to be oil the to he Was with 9SC3r F.' Kiaft & dealers in corporate, state ancl Co. and was with Smith-Hague municipal securities, andmemhers & Co., of Detroit. of all principal stock exchanges. 66 The Commercial and Financial (462) Continued jrom page ceilings of 4V2% and rental (including armed services) and for * cooperative (b)The 14 5% Federal Budget for 1960 Is Balanced and Restrained estimated of that at $67 billion the billion in receipts for I960 is contingent on the tax recommen¬ dations mentioned earlier. Of this estimate, approximately $76.5 bil¬ the increases in re¬ lion reflects ceipts under present tax rates and present tax sources -while $0.6 is billion from increased nontax and taxes new sources. . . . 'i* Some of the key features of President's tions tial summarized are This the recommenda¬ budget herewith: budget assures that essen¬ needs are met. The defense budget recommendations will bol¬ ster 'the defense of country against possible attack and enable •Our'forces to respond more quick¬ ly and -vigorously to any emer¬ gency. At the same time, and as part of our effort to keep America strong, this budget reflects poli¬ cies'to streamline operations, 1 to remove duplication of weapons, to accentuate the principle and prac¬ tice of unification, and to min¬ our imize maintenance costs—in short, to assure the maximum defense from each-dollar expended.,.. Today 'the less-developed score of which na¬ have at¬ tained independence since War II—are struggling to World their condi¬ improve economic tions. The is vital and social of these efforts success Increases for loans made by includes, to restore the of the atomic energy. pursue energetically ment replaced by term Treasury of equivalentborrowing and other reason¬ . . . of operation of mental atomic provides construction result, Federal ex¬ penditures for civil public works in fiscal 1960 will be the highest in history. It therefore seems both a statutory possible and prudent to take a breathing spell in the initiation of new projects. Accordingly, no ad¬ ditional funds are proposed in 1960 for starting1 new water re¬ sources projects, general office buildings, and veterans hospitals. Furthermore, reduced new spend¬ ing authority is recommended for grants for local public and private hospitals, health research facil¬ ities, and for waste treatment works, although expenditures un¬ der earlier authorizations will continue to be high. Highway ex¬ penditures will increase in accor¬ dance with under the the program Federal Aid planned Highway Act, and modernization of airway facilities to meet operational and safety needs will go forward at a higher level of expenditure. The combined outlay, for college housing loans made by the Housing and Home Finance ' * rate which will ter current We mborrowing and other Shippingport, The. also responsibility for direction of civilian nuclear power- devel¬ opment program will by the Congress participation of capital, and, in the longrun, will reduce government ex¬ penditures significantly. At the same time, government guaranties will encourage the private insurance will continue to per¬ mit interest costs to borrowers or than the Programs tinue to work with the * its experience and In resources. Community (Euratom) and the International Atomic ment and evaluation ommendations countries MDf the world practicable, of the' Joint Fed¬ pons, while reducing expenditures eral-State Action Committee in for other procurement and for the field of atomic energy, which few cases,, construction. The Atomic Energy would taking recognize certain-. State many actions together to promote construction may be deferred un¬ Commission is advancing all responsibilities for the protection trade with and to expand invest¬ til the fiscal year 1960. phases of its programs, particu¬ of public health and safety: ment in such nations. As larly research in the peaceful use part of Stockpiling and' Defense 1 Pro¬ this joint effort, the following ac¬ Favors Improved Minimum Wage of atomic energy. Our allies' prog¬ duction Expansion.—. .• Expendi¬ tions for the United States are ress in LaW equipping their armed tures for stockpiling and expan¬ recommended: forces and the deliveries under Proposals will be made for wid¬ sion of defense production are (a) Increase substantially our ening the coverage of unemploy¬ military assistance in 1959 and estimated to decline from $378 prior years permit a reduction in million in fiscal 1959 to $265 milT subscriptions to the International ment compensation, for extending assistance expenditures. lion in 1960. Bank of Reconstruction and De¬ and improving the minimum wage military However,, because velopment and the International and 8-hour laws, and for provid¬ Expenditures for stockpiling and the present authority is - inade¬ ing added protection in labor- expansion of defense production quate, legislation will-be needed Monetary Fund. This should be will be reduced because basic management relations. I am again done promptly. in 1959 to authorize an additional proposing legislation to strengthen stockpiling objectives for most $325 million to finance, (b) Bring the capitalization of probable materials are now fulfilled and safeguards on the conduct of labor deliveries in the next 2 years im? our Development Loan Fund up to because many defense production union affairs, including the der existing contracts for'expand¬ the amount originally recom¬ strengthening of the law enacted expansion contracts have already ing defense production. mended for the fiscal year 1959 T % by last been completed. year requiring public report¬ enacting a supplemental amount Mutual Security Program.—The Total ing on union welfare and pension expenditures for major mutual of $225 million. security program 'is de¬ national security programs in fis¬ plans. ' signed ot help strengthen the de¬ (c) As a supplement to estab¬ cal 1960 are estimated to be $45.8 In the housing field, the budget fense and bolster the lished institutions, create a political and joint recommends billion. broadening the au¬ economic stability of 'the free development banking institution * :'fl * thority of the Federal Housing world. with our Latin American Through it.' the- United neigh¬ Administration and removing the Department of Defense Military States shares in worldwide bors. efforts ^ceiling on the total volume of Functions.—The defense program to meet the Communist threat and (d) Increase the emphasis on mortgage insurance it can provide. for 1960 calls for new appropria¬ to help improve the standard of economic development in the mu¬ Legislation is also recommended tions of $40,850 million. This is living of people in less developed tual security programs through authorizing capital grants for ur¬ $288 million less than the appro¬ nations. For the fiscal year 1960. such measures as the appropria¬ ban renewal projects for a 6-year priations estimated for 1959. How¬ I am recommending new -obliga-r tion of $700 million for the De¬ period. Annual contributions to ever, approximately $0.7 billion of tional authority of $3,930-million velopment Loan Fund and $211 local housing authorities for low- the funds appropriated by the for the mutual security program. million for technical cooperation rent public housing Congress for 1959 in excess of the Expenditures are estimated to be projects will in in a . fiscal 1960. rise in Enact legislation to expand the mutual security investment guaranty program. In the current fiscal expenditures . plied for research basic and development have , amounts and propriation space For a for year, total for and scientific reached record supplemental 1959 technology is ap- to ap¬ advance 1960 as more projects are Commitments by the Federal National Mortgage Asso¬ ciation to purchase mortgages on housing for urban renewal areas for and relocating displaced families for the elderly will continue to rise in 1960. Seeks Flexible Interest Rates on Agency Loans I recommended that exploration, peaceful uses of atomic energy, and basic science. space vestigations are utilizing satellites exploration being in¬ initiated, and probes. De¬ velopment work is going forward on high-energy fuel rockets, a million-pound thrust engine, and ft nuclear rocket engine. guaranteed by the Veterans Ad¬ ministration be replaced by a maximum rate not in excess of the rate for mortgages on sales hous¬ ing insured by the Federal Hous¬ ing Administration. This change will also have the effect of revis¬ ing the interest rate ceiling direct housing loans erans Administration. of the 1960 be Expenditures $3,498 million, which is $383 mil¬ in 1960 about $1.9 billion amount spent in the lion esti¬ are $40,945 million, which is million more than in 1959 $145 and program. more . ■ " less than in *' 1 * * • on Vet¬ . programs than 1958—con¬ fiscaL1959.- T* ■ , : :j;?7\av Agricultural ! Resources rniHnv Legislation is urgently tinuing the upward trend which therefore, to make fiirther revi¬ began in 1956. Over the 5-year sions in the price support pro¬ period from 1955 to 1960, annual gram. Estimated'expenditures expenditures for defense will have for agricultural programs in fis¬ increased by over $5.4 billion. cal year 1960 are $6 billion, which $ $ !>5 is $779 million less than the esti¬ Development and Control - of Atomic Energy.—Expenditures by the Atomic Energy Commission are expected to reach an all-time high of $2.7 billion in fiscal 1960. This large amount reflects our determination to maintain our position of world leadership in the field of nuclear military . . mate for the current year, billion more than was but $1.6 actually spent in 1958. The main part of the decrease expected- in *1960 is in the soil bank program, .becau^ the acreage reserve portion termi¬ nated year. at the end ' of the 1958 crop x • ' r Total new authority;; to incur obligations requested for agricul¬ brought under adequate interna¬ ture and agricultural resources in tional control and to promote the 1960 is $5.1 billion. This amount ments until such arma¬ armaments are wel¬ xQ;/ these ; at $4.1 more than was spent for these programs in 1958 but $251 million less than occurs chiefly because of the ex¬ piration on April 1, 1959, of the anti-recession legislation for tem¬ Federal porary compensation unemployment payments. Exclud¬ ing. these temporary payments, .estimated- expenditures in fiseal 1960 are $161 million greater than 1959. Significant increases,gre provided in 1960 for the defense in education program initiated in fis¬ cal 1959 and for higher public assistance grants as required''^fey legislation Con gross. enacted . . mended -by the . . list . Legislation" is . again recom¬ to: Discontinue Federal grants for vocational education and for (a) waste treatment tion and laws as adjust works the can revenue by the Joint Action States construc¬ Federal recommended Federal-State so Committee full assume re¬ sponsibility for these ' programs starting in the fiscal year 1961; Modify (b) the provisions aid to schools in Federal- (c) ... activities;; " Increase the *' '\* State participation; in for affected by areas ' » local and financing of , public assistance programs. , Veterans' Services and Benefits The tures upward trend of expendi¬ in veterans' programs is ex¬ pected fiscal to halt temporarily in (he 1960, mainly year declining justments programs, because workloads result in, a decrease of $163 million for read¬ helped War which, have of World so many veterans II and the Korean conflict to become reestablished in civilian life. Expenditures and death for disability compensation, which increased in the last several .years because higher rates were have of are 1960 as the number How¬ expenditures for other manent to expected to decrease in beneficiaries, declines. ever, needed, estimated are somewhat and and for the estimate for the current year. The decrease from 1959 to 1960 enacted, Agriculture . for interest fiscal year 1960, re¬ rates on new loans and commit¬ development expendi¬ ments: tures will be increased still further, -with emphasis on space (a) The 4%% ceiling on loans Extensive will mated at search and - recommended added to the recommended. the amounts completed. I960, will of budget billion. This is $682 million , (e) budg¬ as Nation's ized for starting in 1959 will be so spread out as to schedule initia¬ tion late in the year, wherever wea¬ well as 19$0 payments power but also to the population of the entire world. Fortunately, the free new Including . welfare between governments, which in producers,- 'both comprise three-fourths privately and publicly owned, and expenditures for labor will continue to seek cooperation" fare programs. * from industry in order to utilize \ j Total expenditures electric Atomic Energy of 1960. > et funds, there is ah almost four- ; fold increase, from $5.3 billion 'in1 1950 to an estimated $19.1 billion identify -de-f rates The changes in emphasis in the four major national security pro¬ doubled projects to advance that in' 1960. Much of the increase;»in In carrying out these budget outlays - has "been ' for projects the Commission will con¬ grants-in-aid to States and 'local Energy Agency. ; igation projects is estimated to be Further investigations into the higher than ever before in 1960. grams for the fiscal year 1960 reflect the growing armed strength possible use of nuclear explosions Expenditures are expected to in¬ of the United States and its allies for such peaceful purposes as min¬ crease tgain in fiscal 1961 and to hold at that level in 1962 even and the continuing modernization ing and earth moving, known as without new starts beyond those of defense methods. The Depart¬ Project Plowshare, will .be con¬ for' which initial appropriations ment of Defense will significantly ducted. \ .'.f •«,/ ;v:, -t .x: and, have broad- program. addition, exchange of technical in- : charged in the open market for; formation with foreign countries will be expanded through" partici-" similar loans. patiori in international"undertak¬ Major National Security ings, especially the E u r o p e a ri favorable expanded; penditures for labor and sirable actions last have Budget.ex¬ and from trust funds its haveI the ened reactor projects the in ' programs new ones by groups outside of will Atomic Energy Commission. 1and., The Comm ission : m exercising the loans. as been enacted and oid continue substantial power services significantly grown* of eleptric energy. Government's welfare - u4 - Welfare h'TfT F ed e ra l and decade the 3^2% ceiling on ship mortgage loans by the Maritime Administration be replaced by au¬ thority to charge the full costs of more labor r! undertaken reason¬ (e)The Such will equivalent-' support of able costs. re¬ nav¬ the cover production the "■■.'t-i!' * • Labor and v - world's ..iirst nuclear powerplant devoted primarily. to Agency (the rate at present is 2%%) be amended to authorize a cost to the Treasury of at b * x:\/v. The . Legislation will be proposed in this session to carry out the rec¬ are are reflected in budget-ex¬ penditures of 1959 arid prior y4ars. and power "*• station Pa., Corporation losses and . recession. As financed through, that All of these Commodity I costs !. jahd ;• programs agency. Credit for and modification, the number of. experi¬ a increase expenditures for procure¬ ment of missiles and for develop¬ only to the freedom and well-being of the millions of people within their boundaries burse suppbrt $1.2 billion to reim¬ Corporation for esti¬ and mated costs and losses under other con¬ have already been made. The new water resources projects author¬ not losses, power. for among others, $2 billion the capital impairment Commodity Credit Corpo¬ ration resulting from price prototype power: re¬ actors owned by the, government, standard for including operation of the atomic able costs. (d)The economic development, the to budget rate' tinuation a the current cost cover of This the Rural Electrification Adminis¬ be Thursday, January 22, 1959 . We of to housing mortgages insured by the promising technical approaches to Federal Housing Administration civilian power reactors. We will adequate to emphasize efforts to reduce the assure private financing* cost of the reactor fuel cycle; such (c) The present statutory inter¬ a reduction is basic to the attain¬ which will . tions plan be increased to levels tration provided last year in construction programs for water resources, health facilities, public buildings, airways, and highways, partly to combat the were clamation, flood control, and Foreign Economic Aid tions—a Outlays for Public Works time. The estimate of $77.1 enactment <of Asks Curb On . development of peaceful applica¬ for est rate of 2% instead billion Chronicle programs increase," primarily veterans more per¬ continuing are because disabilities with * not resulting from their military service are receiving hospital and medical care timated or total pensions. The expenditures es¬ for veterans in 1960 of $5.1 billion dre $110 million less than in 1959, and $62 million I believe more that than in 1958. ."*.. certain of our na¬ tional policies and legislation gov¬ erning other veterans programs should be modified. This is partic¬ ularly true of the benefits pro¬ vided ilies to for veterans and their disability or fam¬ .deaths not resulting from or related to mili¬ tary service. With veterans and J t ' I Volume 189 Number 5814 their families half of these our . . . The Commercial and Financial Chronicle constituting nearly, Continued from page 3 benefits is believe canbe billion. Few spending $10 population^ the cost of veterans' Federal high, within tained that con¬ the flow of savings residential oitj- veterans advance in age. ' ^ Interest Natural Debt , are estimated on Permanent Cure for 7>|jjterest payments to rise $495 million to $8.1 billion in the fiscal year 1960. These pay¬ through both; recession and recov¬ ery, reflecting; a willingness and a need om the-part of consumers to lay aside aportion of income through all t phases of the trade cycle. **:;-<7:. ,- ■ \ ments, almost entirely for interest on the than public debt, represent more budget expenditures. 1 (>%• of Since the analysts the The than is it half 1 drop in a .1959 of de¬ so pessimistic more suggesting are second more which upon pendent. to little million a health economic tained. is to be main¬ the At least, this means living within our income during a period of economic expansion such as is anticipated for 1959 and units, com¬ spring of 1958, market pared with the 1.3 million rate re¬ of interest have increased, 1960. cently reached. I would like to Optimism About 1959 reflecting the strong recovery ofOn the international scene, re¬ say in passing that I would be sur¬ the economy. The rise in market What about 1959 and the years cent financial developments hold prised if less than 1.2 million units rates requires the treasury to pay immediately 'beyond? Surveys of important implications for the were started this year and not at higher interest on securities issued the geherdl -economic scene re-': United States economy in the all surprised if there were more. t6 refinance the heavy volume of port optimism — more, cautious immediate years ahead. The To be sure, credit will be less maturing government obligations; than exuberant—among business¬ reiadily available than in 1958, European nations have, demon¬ g large part of which were issued men, consumers, and governments strated a willingness to accept terms will be more restrictive, bor¬ when interest rates were lower. ,, alike/ According to Dun & Brad-; fiscal and monetary ' discipline ,'Iri addition to higher interest street; businessmen are more op¬ rowers more carefully screened, through currency convertibility and commitments harder to come rates, the amount of. interest pay¬ timistjsci: about; first quarter 1959 and devaluation. These moves will ments idepends on the size and prospects: than: for any preceding by. Shifts will occur among -vari¬ make it harder for American ex¬ ous types of mortgages, and among compositioa of the public debt. It quarter:backito 1955. Most an¬ various housing sectors, but over¬ porters to sell high-cost products is anticipated that the public debt ticipate that sales in 1959 will ex¬ abroad. Already there is evidence will reach. $285 billion by the end ceed the 1958; "volume and that all, the volume of mortgage credit that we have been pricing our¬ should be ample to support at of the fiscal year 1959.: On the profits ^wiii^also Tise. Consumers least 1.2 million starts. The flow selves out of foreign markets. basis of the balanced .budget I am are more - confident than before of savings to mutual savings banks U. S. exports declined markedly presenting, the debt will be no about their own financial positionand other financial institutions in 1958, accompanied by gold out¬ higher at the end of 1960, although and aboutv-the general economic should continuer large, and de¬ flows in excess of $2 billion. there will be a substantial tem¬ situation 111 1959, according to the1 mands for capital funds by corpo¬ The apparent determination of University of v Michigan Survey porary increase, during -the year. rations may decline. Government European nations to repudiate Research Center. Also, as reported' action to stimulate housing mar¬ inflation as a way of life reConclusion by the National Industrial Con-: kets, moreover, may be expected enforces our own need to combat * This budget charts the course ference Board, consumer buying in the event a decline do"s appear this economic scourge. After all our government should take as we for "big-tag" - imminent: plans, ; especially the potential threats to full and embark on the decade of ' the items, are quite encouraging. sustained economic recovery are The'.most recent government190O's. Since the end of World End Interest Rate Ceiling reviewed—and there are assuredly War II, the pace of achievement sponsored survey on the 1959 out¬ Any action short of establishing more than I have touched upon, indicates a steady, though and universal change has quick¬ look interest rate flexibility for gov¬ including the stickiness of un¬ ened with each successive year, unspectacular, expansion in busi¬ ernment guaranteed mortgages, employment, lagging capital ex¬ sharpening the need for adjust¬ ness activity.y Underlying the however, will still leave basic penditures by business, lower ments in the relations of peoples expected expansion is the antici¬ problems in housing markets un¬ farm incomes—the main economic and nations to each other. In the pated pickup' in three major seg¬ solved. As long as ceiling rates threat and challenge which ments" of'. American industry— decade facing us, the challenges to are maintained on FHA and VA emerges is inflation. The question representative government will be autos, construction, and steel. A* mortgages, the impact of changes has been asked by many -— by no less than in the past;, indeed, 5.1/2 million car year, 30% greater in credit conditions will fall more sophisticated as well as lay ob¬ the tasks which are certain to be than. in '1958; a construction vol- • heavily on mortgage borrowers servers of the American economic ume of', about $52 billion, com-' laid upon the executive, legisla¬ and lenders, and on housing mar¬ scene — whether our new pros¬ pared'.with less than $49 billion kets generally, than on other sec¬ tive and judicial branches will in perity can long continue without 1958; and steel ingot production require from each increasing vi¬ tors of the economy. This means engendering new inflationary sion', understanding, and wisdom. at close rto 110 million tons as- that builders will continue to op¬ pressures. ' This budget is designed to serve against 85 million in 1958; if real¬ erate in unstable markets, as Many have answered no the needs of the nation as a whole ized," wlil indeed provide a basis prospective home buyers are pre¬ for continued strong recovery in. including some among the sophis¬ as affectively as possible. It re¬ cluded from competing freely for ;• ticated, and have added that this jects the philosophy that the na¬ 1959.'/y* limited capital, and as lenders Past business cycle experienceprospect is not necessarily un¬ tional welfare is best -served by shift their funds in accordance also favors; further economic ex¬ welcome. My answer on both satisfying every demand for Fed¬ with changing relationships be¬ counts is an pansion beyond 1959. Scholarlyemphatic yes — that eral expenditures. tween fixed governiryent-aided we can have prosperity without Our objective, as a free nation, study has revealed that in most mortgage interest rates and free inflation, and, indeed, that we must be to prepare for. the mo¬ cycles the expansion phase usually, interest rates on other types of continues-for about 30 months. If. must have, because the two are mentous decade ahead by entering investments. we measure Our present recovery necessarily incompatible. For I the fiscal year 1960 with a world Frankly, with overall prospects submit that the as beginning last May, it is less] creeping variety at peace, and with a strong a/rid than 9 months old—clearly, still' for continued economic gains so of inflation cannot long be limited free economy as the prerequisite pregnant with potential growth. encouraging, I am more concerned to this pace, and as it builds to a for healthy growth in the years to about the development of imbal¬ This growth will not be realized gallop develops the imbalances, follow. -: This can ; be achieved automatically, however, simply on ances in specific economic sectors the hardships, the inequities, through government actions which the basis-of past statistical evi¬ other than housing. Common stock which result ultimately in eco¬ help foster private economic re¬ for example, have risen dence. Each new cyclical change prices, nomic collapse. The American covery and development,^ and carries with it. its own problems rapidly to uncomfortably high people must be convinced that in¬ which restrain the forces that and its awn challenges. Within levels, hard to justify on the basis flation is not inevitable. Resigna¬ would drive prices higher, and of current earnings and dividends. any overall growth pattern, more¬ tion to inflation—for the longer thereby cheapen our money and Common stock yields are, in fact, over, some sectors and some areas term as well as the immediate erode our personal savings. well below those on high grade The will lag behind others or decline years ahead—will in itself set off first step is to bonds. avoid a budget Only rarely has this been temporarily because of special actions building inflation further deficit by having the government the case in the past half-century. factors. into the system and bringing live* within its means, especially The rate .of. expansion so far, In my judgment, the market has about the very dangers we fear. during prosperous, peacetime pe¬ for inflation prospects example, has still left us with exaggerated Businessmen, labor consumers, riods. ; for the near future. A shakeout over 4 million unemployed per¬ and governments must be united The 1960 budget reflects our de¬ in the stock market based upon a sons as .of December. In terms of termination, to do this. re-evaluation of the inflation po¬ in their determination to develop specific-labor market! areas, latest tential and upon more realistic and support programs and policies Government, surveys (November, that are not inflationary. Indeed, returns for investors, may have show sur¬ rates . ^ , . - ... . , • • - . ' , ■v' Alexander Smith Alexander Jan, 14th at Smith the passed age of away 86. Mr. Smith prior to his retirement had been president of P e a b 83 so-Qalled plus areas—that is, areas with 6% or more unemployed. The likeli¬ hood is that unemployment will 1958). o d y gome rise further in January and Feb¬ Houghteling & Co., later Peabod* Christopher Branch LOUIS, Mo.—B. C. Christo¬ pher & Co, has a braajtch office at 5) 00 Oakland Avenue under-the direction of Norman Supper. v In the steel labor industry, important negotiations are contract . persons.-; of . ST. the economy. other sectors of ruary, •- B. C. on scheduled for this summer. Failure perhaps to over 5 million While such an increase SmithCo. • y *:. will be,attributable to the opera¬ ;r tion of normal seasonal factors— particularly, in the construction Babbage & Kessinger and agricultural sectors—rather With J. J. B. Hilliard than to* any real deterioration in economic activity, we cannot af¬ LEXINGTON, K}-:—Robert A. Babbage and Thomas B. Kessinger ford to be complacent about such high level of unemployment. have become associated with J. J. a B. Hilliard & Son, members of the The general stickiness of recovery New York Stock Exchange, as co- in this area, reflecting productiv¬ managers of the firm's newly ity aftd labor force factors noted opened office in the Security earlier, Is. one' of our main eco¬ nomic problems for 1959 and be¬ Trust Building. They were form¬ erly partners in the investment yond. firm of Babbage & Kessinger. , repercussions Predicts -1.2 Some home : Million observers feel -building sector is Starts that one management reach and agreement may labor result to in long and costly strikes. Such a development in one of the nation's basic industries will be a of the event, the results of the steel industry negotiations will set a pattern contracts labor for in Fiscal National Another on scene lies question important the mark Discipline domestic in the area economic of national outlined a Federal budget in bal¬ for fiscal 1960 at around $77 billion. This represents a proposed notwithstanding general economic growth, because of the reduced availability of reduction in spending from fiscal 1959 of over $2 billion and an cur in which this.-year a — is year keen. In the longer run, as increase in receipts of the short run, a perhaps the supply of mortgage credit be increased in the long run. The Joint the well as policies must face up squarely to inflation. Restrain¬ ing inflation never has been and never will be an easy job. It requires making hard decisions in public policies to contend with problems which may become in¬ creasingly complex." Hard decisions and keen judg¬ ment of our and must are American also, necessary, the on part of the homebuilding industry. This means striving continuously to hold costs down, increase effi¬ ciency, and produce a quality product for the consumers' dollar. It means,, also, that industry leadership must encourage sound policies on the part of our Fed¬ eral housing and mortgage agen¬ cies, and cf concerned our Federal with this legislators of area activity. In this connection, the Congress will soon be inviting industry opinion on proposed housing legislation for 1959. One which, it seems to me, building industry can serve their own interest, and the public interest as well, would be to oppose vigorously further Fed¬ eral inroads into the private in way the home sector of housing markets. This standing firmly against means direct government lending, in¬ cluding the expansion of FNMA's activities to support submarket interest mortgage lished „ estab¬ rates Federal other under grams. Federal Making pro¬ money directly available to housing through FNMA will further increase the already large •markets Federal s deficit, add to inflationary pressures, and ultimately the existence of the threaten private industry. This a heavy price for homebuilding would indeed be all of to pay for a temporary us stimulus It to housing markets., too stressed be cannot strongly that housing credit poli¬ cies established be must .framework the overall cies, within nation's the of monetary and fiscal poli¬ not and in economic an vacuum. In this kind of a it well may setting, be that in some the long-run public well as the private future periods interest as homebuilding for temporary ing demands. interest, will call restraints on hous¬ Federal housing in¬ strumentalities cannot encourage all out expansion under all condi¬ tions if the nation is to meet suc¬ inflationary pressures and preserve the purchasing power of the dollar. Sober reflection will, cessfully I am convince sure, self-interest dictates us all that the sacrific¬ ing of temporary short-term eco¬ nomic gain, for permanent, longstability in a of sustained economic growth. economic term setting F. L. Putnam Fla. Office NAPLES, Fla.—F. L. Putnam & Inc. has opened a Company, branch office at 658 Fifth Avenue South the under Millet. management *of Mr. Millet was formerly in the investment busi¬ ness in Augusta, Maine. in homebuilders have mately on the volume of longterm savings. Thrift is one of the omy has problem well: "Public the problem of Alexander McCabe direct interest in combating in¬ bulwarks Committee Economic stated Howard flation, because the availability of mortgage credit—the lifeblood of home building — depends ulti¬ other industries. decline may oc¬ areas coming Inflation Threatens Homebuilding any ance the to fiscal discipline. The President has the inflationary fears hardly seem justified.-Rela¬ tive price stability appears to be a good bet in 1959. Our plant capacity and labor force are still not being fully utilized; produc¬ tivity is increasing significantly; farm crops are abundant; and foreign competition for American in serious markets maintaining balance in the nation's economic machine. In blow Pain Short-Run Worth but, even at a higher At times, in the short run, balanced budget may be achieved as tax receipts are homebuilding may seem to suffer boosted by a strong business re¬ at the hands of anti-inflationary covery. Fiscal discipline is essen¬ monetary and fiscal policies, but tial if the nation's long-run only through such policies can estimate, figure, Homebuilding credit, of and hence mortgage funds. President's the ' The General Economic Scene and an(l will continue to increase as 67 (463) econ¬ be encouraged as the fundamental source of financ¬ Alexander McCabe Jan. to 18th his at the age retirement he . passed away of 65. Prior had been a partner in Dreyfus & Co. William A. Gutekunst William A. Gutekunst passed for residential building and away Jan. 15th at the age of 57 other capital formation. So long following a brief illness. Mr. Gu¬ tekunst had been a partner of F. as inflation motivates the actions of consumers and investors, so L. Rossman & Co., New York ing long will it be difficult to increase City. 66 The Commercial and Financial Chronicle (462) Continued from (b) The ceilings of 4V2% and 5% for rental (including armed development of peaceful applica¬ tions of atomic energy. We services) and for cooperative plan to pursue energetically the promising technical approaches to housing mortgages insured by the 14 page Federal Budget ioi 1960 Is Balanced and Restrained billion instead estimated the $67 time. of that at The estimate of $77.1 billion tax recommen¬ Increases provided were Federal last in construction programs for year water resources, imize maintenance costs—in to the assure maximum . . . short, defense from each-dollar expended. the tions—a less-developed safety needs will go forward at higher level of expenditure. na¬ of which have at¬ tained independence since World War II—are struggling to improve crease at that level their without new starts score economic tions. The is vital and and condi¬ but *within also their to the entire world. of Fortunately, the free this in such for the United States are Fund. This should be (b) Bring the capitalization of Development Loan Fund up to amount originally recom¬ mended for the f iscal year 1959 enacting a supplemental of $225 million. (c) As lished a supplement by Latin ing estab¬ economic tual such tion the emphasis for fiscal technical cooperation (e) Enact legislation to expand investment In the current fiscal year, total for basic and ap¬ , for space For for technology is the scientific to will be atomic energy, on of exploration in¬ also families Flexible Interest Rates on a million-pound thrust engine, and nuclear rocket engine. Shippingport, 'The-Federal labor and Government's services welfare significantly grown' decade in have last! the mew' programs as been "enacted and old ones have broad¬ will also continue substantial We ened and expanded. Budget .ex¬ support of power reactor projects penditures for labor and welfare undertaken by groups outside of will have doubled between 19501 the Atomic Energy Commission/ andr 1960. Including " payments | The Commissionexercising from trust; funds ;as well as budg¬ its responsibility for direction of et funds, there is ail almost four-1 able costs. „ . (e) The 3^% ceiling on ship mortgage loans by the Maritime Administration be replaced by au¬ the civilian nuclear power devel¬ thority to charge the full costs of opment program will the loans. sirable Such identify "de-* projects to advance that program. In carrying out' these actions by the Congress the participation of projects the Commission will con¬ private capital, and, in the long tinue to work with the Nation's electric power producers, -both run, will reduce government ex¬ penditures significantly. At the privately and publicly owned, and will encourage will time, government guaranties same from insurance will continue to per¬ mit interest costs to borrowers or favorable more in charged than the the increase, from\j$5,3 billion /in 1950 in to estimated $19.1 an 1960. Much industry in order to utilize experience and In resources/ billion of the increase an budget outlays • ■ has been * for grants-in-aid to States and local and wel¬ : , .Total expenditures -fori these programs are estimated at $4.1 billion. This is $682 million more ings, especially the European Atomic Energy Community (Eura- United States and its allies for such peaceful purposes as min¬ ing and earth moving-, known as Project Plowshare, will; be. con¬ ment of Defense will ducted. significantly increase expenditures for procure¬ ment of missiles and for develop¬ for The decrease construction. from 1959 to 1960j phases of is its for the field of would advancing all military prior programs, the and deliveries assistance permit years a in 1959 and reduction in be reduced materials because the certain - . Pro¬ expenditures public to decline . . for . from - recom¬ ' education treatment and laws as adjust the works States and for revenue by the Joint Action can grants construc¬ Federal recommended Federal-State so: again \ " ? vocational waste tion .$378 is to: Discontinue Federal (a) Expendi¬ stockpiling and expan¬ production are .- Committee full assume re¬ authority is Jnade^ sponsibility for these programs legislation will-be needed starting in the fiscal year 1961;-': to an additional (b) aid to schools in deliveries in the next, 2 years un-r der existing contracts for expand¬ ing defense production. % (c) Increase State and local participation 5 in the financing of public assistance programs. : Security Program.—The security program is de¬ for Modify the provisions for areas affected by Federal-activities;" : v " ' finance/probable Mutual Total higher as . Defense and in 1959 to authorize production expansion contracts have already been completed. grants Legislation" mended defense $325 million because many defense initiated in fis¬ for present quate, basic and required'by legislation 'enacted -by the jfrist State Congress.: million in fiscal 1959 to $265 mil? lion in 1960. However,, because for most fulfilled and now of estimated objectives are for sion assistance expenditures. Expenditures for stockpiling and expansion of defense production stockpiling recognize tures 1959 assistance in atomic energy, iwhich Stockpiling under Significant inereases^re in 1960 for the defense education program Fed¬ Committee duction Expansion.—. military will the' Joint responsibilities for the protection of public health and safety: particu¬ larly research in the peaceful use of atomic energy. Our allies' prog¬ ress in equipping their armed forces 1959. cal of Action (temporary payments, expenditures in fiscal - $161 million greater than are provided eral-State The Atomic Energy Commission in , these 1960 ommendations wea¬ and procurement ing. estimated Legislation will be proposed in this session to carry out the rec¬ while reducing expenditures other , major mutual national security programs in fis¬ signed ot help strengthen the de¬ cal 1960 are estimated to be $45.8 fense and bolster the - Veterans' political and billion. The stability of 'the1 free Through it.1 the United economic * * * .,;r world. Department of Defense Military Functions.—The defense and Services -and Benefits upward trend of expendi¬ tures-in veterans' programs is ex¬ pected to halt temporarily in the fiscal year 1960, mainly because declining workloads result in, a States shares in worldwide efforts program to meet the Communist threat and -■ about $1.9 billion more than amoqnt spent in 1958—con¬ tinuing the upward trend which (a) The . 4%% ceiling on loans guaranteed by the Veterans Ad¬ ministration be replaced by a maximum rate not in excess of the mortgages on sales hous¬ ing insured by the Federal Hous¬ ing Administration. This change ing the interest rate ceiling on direct housing loans of the Vet¬ erans Administration. , - and Agricultural Resources: bh v ui o . began in 1956. Over the 5-year period from 1955 to 1960, annual expenditures for defense will have by over * $5.4 billion." ❖ * . „ . . of - - the increased , Legislation is urgently needed, therefore, to make' further revi¬ sions in the price support pro¬ gram. . . . Estimated'expenditures for agricultural programs in fis¬ cal year 1960 are $6 billion, which is $779 million less than the .esti¬ mate for the current year, beneficiaries manent to declines. How- expenditures for other ever, programs increase, " per¬ -continuing are primarily ' because with disabilities resulting from their military are receiving hospital and medical care or pensions. The es¬ veterans more not service timated dotal expenditures for but $1.6 actually Energy.—Expenditures by the Atomic spent in 1958. The main part of Energy Commission are expected to reach an all-time the decrease expected- in I960 is high of $2.7 billion in fiscal 1960. in the soil bank programv.becau*<k This large amount reflects our the acreage reserve portion termi¬ veterans in 1960 of $5.1 billion 5re $110 million less than in 1959, and determination should be modified. This is partic¬ and Control of Atomic billion to maintain our position of world leadership in the field ments of nuclear until such military arma¬ armaments brought under adequate | year. Security and the continuing modernization of defense methods. The Depart¬ of the I governments, which? in 1960 will comprise three-fourths of budget expenditures for labor addition, exchange of technical in¬ for, formation with foreign countries than was spent for these programs will be expanded through'partici-" in 1958 but $251 million less, than pation in international'undertak¬ the estimate for the current similar loans. Major National its fold continue to seek cooperation" fare programs. rates market open Development will also have the effect of revis¬ « the current cost to the Treasury of equivalent-' ter mborrowing and other reason¬ ments: on rockets, at Pa., Agriculture displaced elderly will continue rate for fuel station can vestigations are being initiated, utilizing satellites and probes. De¬ velopment work is going forward high-energy ,.a1 .^5 ^ recommended Agency Loans space uses of I recommended that for interest rates on new loans and commit¬ still and basic science. space the recommended. further, with emphasis exploration, peaceful Extensive Seeks advance increased volume to rise in 1960. fiscal year 1960, re¬ development expendi¬ search and tures 1959 is relocating and for development have reached record amounts and a supplemental ap¬ propriation the world's ..first nuclear powerplant devoted primarily, to the production of electric energy. ■ , expenditures for Housing and Home Finance Agency (the rate at present is 2%%) be amended to authorize a cover * Labor and Welfare „ including operation of the atomic power rate which will * ... . mutual security guaranty program. and for - , 1960. research housing field, the budget Legislation the plied actors standard statutory penditures of 1959 and prior years. prototype power re¬ owned by the.government, provide. for 1960 calls for new appropria¬ to help improve the standard-of decrease of $163 million for read¬ tions of $40,850 million. This is living of people in less developed authorizing capital grants for ur¬ $288 million less than the appro¬ nations. For the fiscal year 1960. justments programs which have ban renewal projects for a 6-year priations estimated for 1959. How¬ I am recommending new obliga7 helped so many veterans of World War II and the Korean conflict period. Annual contributions to ever, approximately $0.7. billion of tional authority of $3,930-million local housing authorities for low- the funds appropriated by the for the mutual security program. to become reestablished in civilian rent public housing projects will Congress for 1959 in excess of the Expenditures are estimated td be life. Expenditures for disability rise in 1960 as more and death recommended will be $3,498 compensation, which projects are amounts million, which is $383 mil¬ have completed. Commitments by the added to the 1960 program. lion less than in fiscal, 1959.? increased in the last several Federal National Mortgage Asso¬ because higher rates were * '♦ •'* O .years Expenditures in 1960 are esti¬ ciation to purchase enacted, are expected to decrease mortgages on mated at $40,945 million, which is somewhat in 1960 as the number housing for urban renewal areas $145 million more than in 1959 on mu¬ $700 million for the De¬ velopment Loan Fund and $211 in (d) The modification, - and number of. experi¬ a and , ceiling on the total mortgage insurance it through the appropria¬ as requiring public report¬ broadening the au¬ of the Federal Housing Administration and removing the programs measures mental college housing loans made by the thority of million wherever recommends neigh¬ development in the security year, union welfare and pension on In the bors. (d) Increase operation of . ment and evaluation of new initia¬ plans. American able costs. pons, last year institutions, create a joint banking institution our author¬ schedule affairs, including the strengthening of the law enacted development with projects resources union amount to term spread out as to tion late in the management relations. I am again proposing legislation to strengthen safeguards on the conduct of labor done promptly. the water Proposals will be made for wid¬ ening the coverage of unemploy¬ ment compensation, for extending and improving the minimum wage and 8-hour laws, and for provid¬ ing added protection in labor- (a) Increase substantially our subscriptions to the International Bank of Reconstruction and De¬ velopment and the International our beyond those appropriations Favors Improved Minimum Wage Law ac¬ recommended: Monetary even nations. As part of joint effort, the following tions 1962 practicable, and, in a few cases, construction may be deferred un¬ til the fiscal year 1960. taking actions together to promote trade with and to expand invest¬ many ment development, Treasury of equivalentborrowing and other reason¬ ized for starting in 1959 will be so boundaries are initial in have already been made. The new population of the countries of the world the current cost cover the to a igain in fiscal 1961 and to for' which only to the freedom well-being of the millions people hold of these efforts success not social which will The combined outlay for re¬ occurs chiefly because of the ex¬ The changes in emphasis in the tom) and the International Atomic clamation, flood control, and nav¬ piration on April 1, .1959, of the four major national security pro¬ Energy Agency. anti-recession legislation for tem¬ igation projects is estimated to be Further investigations into the grams for the fiscal year 1960 higher than ever before in 1960. porary Federal unemployment Expenditures are expected to in¬ reflect the growing armed strength possible use of nuclear explosions compensation payments. Exclud¬ Foreign Economic Aid Today includes, among others* $2 billion to restore the capital impairment of the Commodity Credit Corpo¬ ration resulting from price suppbrt Housing Programs .... Thursday, January 22, 1959 . be increased to levels health facilities, dations mentioned earlier. Of this public buildings, airways, and estimate, approximately $76.5 bil¬ highways, partly to combat the lion reflects the increases in re¬ recession. As a result, Federal ex¬ ceipts under present tax rates and penditures for civil public works present tax sources while $0.6 in fiscal 1960 will be the highest billion is from new taxes and in history. It therefore seems both increased nontax sources. possible and prudent to take a breathing spell in the initiation of new projects. Accordingly, no ad¬ Some of the key features of the ditional funds are proposed in President's budget recommenda¬ 1960 for starting new water re¬ tions are summarized herewith: sources projects, general office This budget assures that essen¬ buildings, and veterans hospitals. tial defense needs are met. The Furthermore, reduced new spend¬ budget recommendations will bol¬ ing authority is recommended for ster the defense of our country grants for local public and private against possible attack and enable hospitals, health research facil¬ •our'forces to respond more quick¬ ities, and for waste treatment ly and vigorously to any emer¬ works, although expenditures un¬ gency. At -the same time, and as der earlier authorizations will part of our effort to keep America continue to be high. Highway ex¬ strong, this budget reflects poli¬ penditures will increase in accor¬ cies 'to streamline operations, to dance with the program planned remove duplication of weapons, to under the Federal Aid Highway accentuate the principle and prac¬ Act, and modernization of airway tice -of unification, and to min¬ facilities to meet operational and enactment of the . . Administration civilian power reactors. We will losses, and $1.2 billion to reim¬ adequate to emphasize efforts to reduce the burse the Corporation for esti¬ cost of the reactor fuel assure private financings cycle; such mated costs and losses under otker (c) The present statutory inter¬ a reduction is basic to the attain¬ programs financed through that est rate of 2% for loans made by ment of economic atomic power. agency. All of these Commodity Asks Curb On Outlays for Public the Rural Electrification Adminis¬ This budget provides for con¬ Credit Corporation costs .and Works tration be replaced by a rate' tinuation of construction and for losses are reflected in budget ex¬ billion in receipts for 1960 is contingent on . . . nated more at the than end of the * year. Total new was 1958 crop ••\v-x- ' authority.; to r incur $62 million I believe more that than in 1958. certain of our . na¬ tional policies and legislation gov¬ erning ularly vided other true to veterans of the programs benefits pro¬ veterans and their fam¬ are obligations requested for agricul¬ interna¬ ture and agricultural resources in ilies for disability or deaths not resulting from or related to mili¬ 1960 tary tional control and to promote the is $5.1 billion. This amount service. With veterans and Volume 189 Number 5814 their families half of these . constituting . . The Commercial and Financial Chronicle nearly, Continued veterans' benefits and! will continue is V Interest increase to Natural on The General Economic Scene and as Debt ments, almost entirely for interest on the public debt, represent more 10%. of budget expenditures. Since the spring of economic 1958, market of interest have increased, reflecting the strong recovery ofOptimism About 1959 the economy. The rise in market What about 1959 and the years rates requires the treasury to pay immediately 'beyond? ' Surveys of higher interest on securities issued the general - economic scene re¬ td refinance the heavy volume of port optimism — more; cautious maturing government obligations, than exuberant—among business¬ rates the . depends the on size /-and. composition, of the public debt. It is anticipated that the public debt will reach $285 billion by the end the fiscal Oil 19p9. year the basis of the balanced budget I am The more half than is it suggesting are second -more of pessimistic a drop in to little units, com¬ 1959 million 1 de¬ so pared with the 1.3 million rate . £ large part of which were issued when interest rates were lower.,j^Iii addition to higher interest rates, ,the amount of interest pay¬ of pendent. analysts re¬ cently reached. I would like to say in passing that I would be sur¬ prised if less than 1.2 million units • - v but, even at a higher balanced budget may be achieved as tax receipts are through both; recession and recov¬ ery, reflecting; a willingness and a need om the- part of consumers to lay aside apportion of income through all v phases of the trade cycle. ■ 7 • ■; which started this year were all surprised if there be To and not at were more. credit will be less / readily available than 'in 1958, men, consumers, and govenrments terms will be more restrictive, boralike.: According to Dun & Bradrowers more carefully screened, street,: businessmen are more op¬ /and commitments harder to come timistic.: about ; first quarter7:1959 by. Shifts will occur among- vari¬ prospects than: for any preceding ous types of mortgages, and among quarter^ back/to 1955. Most an¬ various housing sectors, but over¬ ticipate that .sales in 1959 will ex¬ all, the volume of mortgage credit ceed the 1958 "volume and that should be .7 ample to support at profits will .also rise. Consumers least 1.2 million starts. The flow . con¬ sure, . - are more.- confident than before •. of savings to mutual savings banks presenting, the debt will be no about their own financial position and other financial institutions higher at the end of 1960, although /and about T"the general economic / should continue large, and de¬ there will be a substantial tem¬ situation in 1959, according to the mands for capital funds by corpoporary increase during the year. University./of 7 Michigan Survey rations may decline. Government Research Center. Also, as reported action to stimulate housing mar¬ v Conclusion by the National Industrial Con¬ kets, moreover, may be expected - This budget charts the course ference Board, consumer buying in the event a decline do">s appear our government should take as we plans, ."especially for "big-tag" imminent. embark on the decade of ' the items, are quite encouraging. , covery. tial if tained. by a strong business re¬ Fiscal discipline is essen¬ the nation's long-run health main¬ the At least, this means income during a of economic expansion is anticipated for 1959 and living within period such be to is as our 1960. On international scene, re¬ the financial cent developments hold implications for the States economy in the important United immediate years ahead. The* nations have demon¬ strated a willingness to accept fiscal and monetary ' discipline through currency convertibility European and devaluation. These moves will make it harder for American ex¬ porters to sell high-cost products abroad. Already there is evidence that we have been pricing our¬ selves out of foreign markets. U. S. exports declined markedly in 1958, accompanied by gold out¬ flows in excess of $2 billion. , The apparent determination of European nations to repudiate inflation enforces as a our of way life re- need to combat own . . 1960's. War the Since II, the universal and ened with, in unspectacular, expansion in busi¬ year, for peoples need other. In expected expansion is the antici¬ pated 'pickup in three major seg¬ the less in the past; the tasks which are certain laid than upon tive:;,. and the indeed, executive, to than judicial branches will each "increasing vi¬ understanding, and wisdom... sion, affectively as as a possible. It jects the philosophy that .the tional welfare satisfying is .every best served must objective, be to a prepare free nation, for. the mo¬ with a strong afnd free economy as the prerequisite for healthy growth in the years to follow. - r This can : achieved, be strong ''4' r basis a recovery in through government actions which Rate Interest End Ceiling Any action short of establishing interest rate ernment flexibility for business pansion beyond 1959. Scholarly has revealed that in most cycles the expansion phase usually continues-for about 30 months. If we -measure bur present recovery study beginning last May, it is less than: 9 months old—clearly, still which restrain woUld drive thei'eby the forces prices cheapen that higher, our and money and erode our personal savings. The step is to avoid a budget deficit by having the government first lrte within its means, especially during prosperous, peacetime pe¬ riods. 7 ... 7 7 gov¬ maintained are FHA on and VA mortgages, the impact of changes in credit conditions will fall move heavily on mortgage borrowers and lenders, and on housing mar¬ kets generally, than on bther'Sectors of the economy. This means that builders will continue to op¬ unstable in erate markets, as prospective home buyers are pre¬ limited capital, fixed interest mortgage interest rates as in lenders accordance relationships be¬ governrryent-aided changing tween and funds their shift ?with rates other on and free types of investments. Frankly, with overall prospects continued economic gains so for with potential growth. encouraging, I am more concerned growth will not be realized about the development of imbal¬ automatically, however, simply on ances in specific economic sectors the basis of past statistical evi¬ other tjian housing. Common stock dence. Each new cyclical change prices, for example, have risen to uncomfortably high carries with it. its own problems rapidly and its o.wn/ challenges. Within levels, hard to justify 011 the basis of current earnings and dividends. any overall growth pattern, more¬ Common stock yields are, in fact, over, some sectors and some areas well below those on high grade will lag behind others or decline temporarily because of special bonds. Only rarely has this been the case in the past half-century. factors. 7 The rate...of-, expansion so far, In my judgment, the market has exaggerated inflation prospects for example, has still left us with termination to .9* o ' ' • ; .r this. ' - v u-.. n ^, ' ' . _ Alexander Smith Alexander Jam - do 14th at Smith the passed of age away 86. Mr. Smith prior to his retirement had been president of Pe a body, Houghteling & Co., later Peabod* Smith & Co. "r "f ' Babbage & Kessinger have become associated with J. J. B. Hilliard& Son, members of the New York Stock Exchange, as co- per¬ In terms of perhaps to over 5 million While such an increase will be; attributable to the opera¬ tion of nopmal seasonal factors— particularly, in the construction ruary, persons. to" any. real deterioration economic ford sectors—-rather agricultural than LEXINGTON, Kx—Robert A. Babbage and Thomas B. Kessinger unemployed .of December. specific-labpr market areas, latest Government, surveys (November, 1958), show some 83 so-called sur¬ plus areas—that is, areas with 6% or more unemployed. The likeli¬ hood is that unemployment will rise further in January and Feb¬ and With J. J. B. HiMiard million 4 to be in activity, we cannot af¬ complacent about such level of unemployment. general stickiness of recovery in this area, reflecting productiv¬ high a The newly ity ahd labor force factors noted earlier, js one of our main eco¬ Security Trust Building. They were form¬ nomic'problems for 1959 and be¬ erly partners in the investment yond. managers-of opened office the in firm's the B. C. - Christopher Branch LOUIS, Mo.—B. C. Christo¬ pher & Co,, has a branch office at Oakland Avenue the under direction of Norman Supper. the Predicts 1.2 Million Some.*:observers home feel -building sector is Starts that one A future. near a tential and returns for more upon investors, realistic have may repercussions on other sectors of the economy. industry, important negotiations are scheduled for this summer. Failure In the steel contract labor of the management reach agreement and the nation's economic machine. In any event, the results of the steel negotiations will set a for labor contracts in un¬ and which challenge is inflation. The question been asked by many — by emerges has sophisticated scene whether — perity well as as lay ob¬ of the American economic servers can our new pros¬ Fiscal mark on lies Discipline question important the domestic- economic in the area of national discipline. The President has outlined a Federal budget in bal¬ ance for fiscal 1960 at around $77 increase in receipts of perhaps Pain Short-Run Worth At times, in the short run, homebuilding may seem to suffer at. the hands of anti-inflationary and fiscal policies, but through such policies can supply of mortgage credit be increased in the long run. The monetary only the has Committee Economic Joint "Public policies must face up squarely to the problem of inflation. Restrain¬ ing inflation never has been and stated the problem well: never will be job. easy an It requires making hard decisions in public policies to contend with problems which may become in¬ creasingly complex." Hard decisions and keen judg¬ ment also, necessary, are on the part of the homebuilding industry. This means striving continuously to hold costs down, increase effi¬ ciency, and produce a quality product for the consumers' dollar. It means, also, that industry leadership must encourage sound policies on the part of our Fed¬ eral housing and mortgage agen¬ cies, and cf our Federal legislators this with concerned of area activity. In this connection, the Congress will soon be inviting industry • opinion on proposed One to me, the home building industry can serve their own interest, and the public interest as well, would be to oppose vigorously further Fed¬ housing legislation for 1959. way which, in of seems the into inroads eral it private This standing firmly against direct government lending, in¬ cluding the expansion of FNMA's activities to support submarket sector housing markets. means interest mortgage other lished under grams. 7 Making rates estab¬ Federal Federal pro¬ money further increase the already large pressures. Federal deficit, add to inflationary ultimately threaten the existence of the private ticated, and have added that this homebuilding industry. This prospect is not necessarily un¬ would indeed be a heavy price for welcome. My answer on both all of us to pay for a temporary counts is an emphatic yes — that stimulus to housing markets. we can have prosperity without It cannot be stressed too inflation, and, indeed, that we must have, because the two are strongly that housing credit poli¬ cies must be established within necessarily incompatible. For I the framework of the nation's submit that the creeping variety overall monetary and fiscal poli¬ of inflation cannot long be limited and not in an economic to this pace, and as it builds to a cies, vacuum. In this kind of a setting, gallop develops the imbalances, it may well be that in some the hardships, the inequities, future periods the long-run public which result ultimately in eco¬ interest as well as the private nomic collapse. The American homebuilding interest, will call people must be convinced that in¬ for temporary restraints on hous¬ flation is not inevitable. Resigna¬ tion to inflation—for the longer ing demands. Federal housing in¬ Many have answered no including some among the sophis¬ well immediate the term as years ahead—will in itself set off actions as building inflation further pressures, and cannot strumentalities encourage all out expansion under all condi¬ tions if the nation is to meet suc¬ inflationary pressures into the | system and bringing and preserve the purchasing power about the very dangers we fear. of the dollar. Sober reflection will, cessfully labor Businessmen, and consumers, governments must be united their determination to develop in and support programs that are and policies not inflationary. Indeed, inflationary fears hardly seem justified. Rela¬ tive price stability appears to be a good bet in 1959. Our plant capacity and labor force are still not being fully utilized; produc¬ tivity is increasing significantly; farm crops are abundant; and foreign competition for American in the coming is year keen. I am Inflation Threatens Homebuilding In the longer run, as of our American all us that the sacrific¬ nomic gain, for permanent, longstability in a of sustained ■ economic growth. economic term setting F. L. Putnam Fla. Office NAPLES, Fla.—F. L. Putnam & Inc. has opened a Company, branch office at 658 Fifth Aveiiue South the management <of Mr. Millet was under Millet. formerly in the investment busi¬ ness in Augusta, Maine. as short run, direct interest in combating in¬ bulwarks dictates ing of temporary short-term eco¬ in homebuilders have well convince sure, self-interest Howard flation, because the availability of mortgage credit—the lifeblood of home building — depends ulti¬ mately on the volume of longterm savings. Thrift is one of the National mortgage long continue without directly available to housing •markets through FNMA will new inflationary other industries. Another residential engendering a billion. This represents a proposed a — upon, of the reduction in spending from fiscal 1959 of over $2 billion and an in which this., year touched stickiness industry notwithstanding general economic growth, because of the reduced availability of cur have are assuredly pattern decline may oc¬ areas I the threat labor to may result in long and costly strikes. Such a development in one of the nation's markets basic industries will be a serious blow to maintaining balance in of fiscal the including shakeout based upon re-evaluation of the inflation po¬ scene • ST. 5100 for in the stock market . firm of Babbage & Kessinger. than more are farm incomes—the main economic pregnant as recovery problems in housing markets un¬ solved. As long as ceiling rates This sons economic sustained After all full and employment, lagging capital ex¬ penditures by business, lower however, as over The 1960 budget reflects our de¬ scourge. potential threats to guaranteed mortgages, will still leave basic - , help | foster private economic re¬ covery and development, and the reviewed—and there cluded from competing freely for •' cycle experience also fav org-further economic ex¬ and peace, 7/ "Past by mentous decade ahead by entering the ifiscal year I960; with a world at construction vol¬ billion, com¬ $52 continued 1959. na¬ demand for Fed¬ as a about pared'.with less than $49 billion in 1958; and steel ingot production at close to 110 million tons as for re¬ eral expenditures. Our 1958; . ized,! will', indeed provide whole as of against 85 million in 1958; if real¬ This budget is designed to serve the heeds of the nation in ume be legisla¬ require from of ; American industry— autos, construction, and steel. A 5.1/2' million car year, 30% greater ments decade facing us, the challenges to representative government will be no the Activity./' Underlying ness adjust¬ relations of the government- recent sponsored 7survey on the 1959 out¬ look indicates a steady, though quick-/ successive nations to each and The",most World change has each sharpening the ments of end of achievement pace economic this hence of funds. the flow of savings and President's a boosted upon that be/ can the estimate, figure, Permanent Cure lor Homebuilding credit, believe Few spending within tained in the fiscal year 1960. These pay¬ ments billion. $10 3 Federal Interest payments are estimated to rise $49o million to S8.1 billion than page high, veterans advance in age. our from population, the cost of our 67 (463) econ¬ and must be encouraged as the fundamental source of financ¬ Alexander McCabe , Alexander McCabe passed away Jan. 18th at the age of 65. Prior had been partner in Dreyfus & Co. * to his retirement he a William A. Gutekunst omy William A. Gutekunst passed for residential building and away Jan. 15th at the age of 57 other capital formation. So long following a brief illness. Mr. Gu¬ as inflation motivates the actions tekunst had been a partner of F. Rossman & Co., New York of consumers and investors, so L. ing long will it be difficult to increase City. €8 (464) The Commercial and Financial Chronicle Continued With C. F. Chiids from page 147,633,670 net tons 4 wGok bsforc.' (Special to The Financial Chronicle) CHICAGO, Cadieux has 111. — Richard to added been E. the c;taff of C. F. Chiids and Company, 141 West Jackson Boulevard. The State of Trade and carryovers of undelivered orders by the sible steel strike deadline—rolls around. Tne metalworking magazine said Hornblower, Weeks Adds (Special to The Financial Chronicle) 111.—John CHICAGO, E. Ped- derson has been added to the staff Hornblower of & Weeks, 134 La Salle Street. South (Special to The Financial Chronicle) CHICAGO, 111.—Arthur K. Munoon, Jr., is now affiliated with Mitchell, Hutchins & Co., 231 South La Salle Street, members the New York building backwards." up tnat in a P°s~ It explained that buyers of oil the cost of carrying immediately ahead heavy inventories during the The Midwest and that the mills figure they will have a carryover 1959 mean problem by the June to clean up these orders." about the present steel market," says gradual. But there -r/ -''-AM ' ' y '/ / /, '/''//< by distributed the week . ended .. , 17 Jan. decreased output 1959 signs that plate and will soon be spilling over from the Pittsburgh and the East." < ^ The metalworking weekly said the biggest improvement in orders is coming from the automakers. It has learned that two of the Big Three auto companies have firmed plans to stock up with enough steel and parts by June to weather a two months or longer steel strike, if necessary. 1 "Iron Age" said that a check of purchasing agents in the Chi¬ Jan. orders now are Loadings Show Sharp Cain Over Prior Week or 3.5%, below the corresponding week in 1958, and drop of 130,767 cars, or 19.2%, below the same week in 1957. Lumber Shipments Up 21.4% as Compared * / With Holiday Week , Lumber shipments of 477 reporting mills in the week ended 10, 1959 tional of above 21.4% Jan. ended Barometer." Trade 3.4% were week 1.8% above production, according to the "Na¬ were Lumber shipments Automobile Output This Week Exceeds Last Week's Production to 1959. the same firm than more 3, In the was Unfilled orders amounted 1959. 10 of Jan. week established pace in new This reflected a gain in the case for the holiday production. ' For the Jan. of to 38% Y . 10 week, as compared with the previous holiday 3, 1959, production of reporting mills was 46.6% higher; shipments were 21.4% above; new orders* were 2.3% above. Compared with the corresportding week in 1958, production of reporting mills in the week ended Jan. 10 was 7.7% below; week ended Jan. manufacturers, for the week ended "Ward's Auto Reports" estimated a • J stocks. United States auto > freight in the week ended Jan.. 10, 1959 over revenue cars, drag¬ ging their feet, apparently in the belief that if they need steel in a hurry they can always get it. held by were 550,090 cars, a gain of 82,391 cars, or 17.6% above; the preceding holiday week ended Jan. 9, 1959. Loadings for the Jan. 10 week reflected a decrease of 19,717 cago area indicates many are counting on a steel strike of at least six weeks' duration. At the same time, some steel users are S"''',/ preceding week. Loadings * «T weekly production the electric Jaa*. at 13,324,000,000 kwh., according to the Edison Output the past week was below the level Institute. Car Midwest into Si*#"/'** , average on electric \ energy of estimated was For sheet demand, particularly, fStock Exchanges. . based 230,000,000 kwh. below that of the previous week, but_ showed a gain of 924,000,000 kwh. above that of the comparable 1958 week. Age," "is that Chicago, St. Louis, Cleveland, and the area surrounding Chicago are gaining substantially in steel demand each week. The buildup in Pittsburgh and the East has been more 114.5% I ago the actual weekly produc-., or 93.1% '. use "Iron slower and amount Electric of the Age" said the situation has reached the point where several tube mills have indicated they will not book casing orders for June delivery. "This is end of May and want to "One peculiar thing | 1 ^ rate was the ago light and power industry for the week ended Saturday, months interpreted by steel buyers to production of 74.6% .(*' Below Previous Week's Total Electric Output country casing and tubing have, in several cases, ordered more tonnage for May delivery than they have for February or March. In this way they figure to protect themselves against a strike with¬ out ,* 1947-1949. for products "the some 22, 1959 Thursday, January . ■ month *Index of production is "Iron With Mitchell, Hutchins Of market is June—and * * a production 1,840,000 tons. A year tion was placed at 1,496,000 tons Industry time " * week . with actual compared 1 like the For . Jan. 16, the opening week of output at 134,042 cars and shipments 21,542 trucks compared to the previous week's totals of 133,362 and 1.9% were above; and orders were 4.4% new above. 22,564. So far this year, both car and truck volume 1958. Indicated for January, ahead of are according to total that should a car mately 100,000 units. Business running 7% "Ward's," is by approxi¬ top the same month a year ago Output in January, 1958, was 489,357. Commercial week "Ward's" said scattered six-day output was planned through¬ out the industry in the period covered scheduled truck were Saturday sites. Other work for Big Three facilities at Both Motors and Studebaker-Packard Liabilities week's followed a to a a health checkup once year? Or do you put it off because you're afraid your doctor might find some¬ Jf it's cancer you're worried about, remember that doc¬ tors are curing many more cancers than they could ten cans are of 800,000 Ameri¬ alive today, cured cancer... many of them because they had made a habit of having annual checkups no matter well they felt... them because how all of they went to their doctors in time! IVIake annual a ; checkupscp habit... for life! AMERICAN CANCER SOCIETY at trend "Steel's" composite on $40.33 a The gross steelmaking scrap Iron and Steel Institute announced that the operating rate of steel companies will average *133.7% of steel capacity for the week beginning Jan. 19, 1959, equivalent to 2,147,000 tons of ingot and steel castings (based on average weekly production for 1947-49) as compared with an actual rate of s:131.4% of capacity, and 2,111,000 tons a week ago. Output for the week beginning Jan. 19, 1959 is equal to about 75.8% of the utilization of the Jan. 1, 1959 annual capacity of raw • W • $100,000, rising front-25 in;.; •' vW.vly: /;; . , . retailing, down Manufacturing casualties held succumbed than last year in all concerns foodstuffs and meats in general index. Its chief function is use. show to It is not the at the wholesale level. a general '• V little change in with price increases on" hogs, some offsetting declines on flour, coffee, and tin. The Daily Wholesale Commodity Price Index, compiled by Dun & Bradstreet, Inc., stood at 274.51 on Jan. 19, compared ended 274.41 Jan. scrap, a week 19, and lard earlier and 276.54 on the comparable date a year ago. • There noticeable decline iru both domestic and export buying of wheat in the latest week, and prices slipped some¬ There were some sales to India, Pakistan, and Yugoslavia but volume was less than anticipated.- The buying of rye and oats was a of what. Vwas up sustained at the level slightly. Purchases of of coi n the earlier week, and prices were dipped "and prices were fractionally lower. • *. Trading in soybeans advanced appreciably and prices notice¬ ably exceeded those of the preceding week. Preliminary estimates indicate that the soybean crush in December The Department of Agriculture reported was that at a record level. record volume crop soybeans had been placed under Government loan. Although there was a slight rise'in export buying of flour during the week of Jan. 19, domestic trading was sluggish; flour prices fell moderately. A noticeable rise in export commitments of Pakistan a 1958 to advanced 66 cents to ton last week, highest since November. American ■ general commodity price level showed week with complex shapes in of excess Wholesale Commodity Price Index Stable The the , • food prices of Most of the tonnage is going to the automotive, appliance, and container industries. Steelmaking operations last week held at 74.5% of 1959 ca¬ pacity (comparable to 78% of the 1958 capacity). Output was about 2,109,000 net tons of steel. Rates in nine out of 12 districts held steady or were up. metalworking. failures, those with liabilities under dip to 36 from 39 but they remained slightly size last year. Thirty-three of the failing this More cost-of-living > every facet of the 226 was pound of 31 of product demand by the metalworking weekly in¬ The process will elongate carbon steel 70% (vs. the normal limit of 42%), harden aluminum 95% without changing its size, shape defiant refractory metals and perform other remarkable feats. Now being used in the aircraft and missile industries, it promises less expensive production costs for of and 253 a noticeable decline again in the Wholesale Food compiled by Dun & Bradstreet, Inc. It fell to $6.16 on January 13th from $6.24 a week earlier, a decline of 1.3%. The index was 4.5% below the $6.45 of the similar date a year ago. Commodities quoted higher were barley, beef, hams, bellies, cottonseed oil, potatoes, and steers. Lower in price were flour, wheat, rye, lard, butter, sugar, coffee, cocoa, eggs, and hogs. The Price Index represents the sum total of the price per predicted that consumers inventory stockpiles before July. process, explosive forming, is using the awesome en¬ explosives to form the world's toughest metals into space shapes with fantastic ease, "Steel" reported. of 52. grains, steel age in previous week Price Index, assurances that the steel reach them when it's needed. Automakers new was a 34 January shipments of cold-rolled steel sheets will equal or slightly exceed last month's. A Chicago mill has its biggest back¬ log in two years. It sold out through the first quarter on cold- A the Wholesale Food Price Index Off Sharply problems—getting ergy of involved were in construction. There rolled and galvanized sheets. thing wrong? years ago. A survey 282 from \ expected to step up buying until the end of the first quarter. As strike fears mount, even the more conservative buyers will start pressing for extra tonnage. "Steel" dicates: the reported lines; the most noticeable increases from 1958 appeared in retailing and aren't have 161 steady tightening. Major steel consumers are asking more questions about de¬ liveries, but they have not started buying ahead. They are con¬ will add 4 million tons to their in 294 commercial services to 15 from 23. Detroit area, and the market is really too busy to to 173, while the toll among wholesalers dipped to 28from 29, among construction contractors to 38 from 44, and among suppliers have decided it is safe to stock up now that automakers have given them firm orders through June. The spe¬ cial steels they need are getting harder to obtain. Delivery prom¬ ises for pickled strip and shim stock average five weeks in the Are you declined preceding week, Most of the week-to-week decline occurred in Part they have ordered will the more or against the preceding week. today. Automotive part suppliers are leading parade in accumulating inventories, the metalworking weekly cerned with immediate the $5,000 as businesses had liabilities in the statement that most steel consumers will begin building inven¬ tories in the next few weeks. Smaller users are already starting to, the magazine said }•' failures in Among small ago. year above of casualties $5,000, there Steel Consumers to Build Inventories r 321 Inc. However, casualties exceeded moderately occurring in the similar week last year and the 278 in Compared with the prewar level, failures were 20% below 1957. "Steel," the national metal working weekly, is authority for said. from 15 the total of 367 in 1939. Monday through Saturday routines, said "Ward's," while Chrysler Corporation was on a straight five-dav schedule. "Ward's" said the strike at the Pittsburgh Plate Glass Co. forced Chrysler Cor¬ poration to close its Plymouth operations on Jan. 19, while Dodge, DeSoto, Chrysler and Imperial will work three days, then stop as¬ sembly. ■ ..' :' ;v ?.?;•;;' ' v.' ,• ■ : ■ the industrial and Jan. ended the 260 Dixom, Mich., unit and Buick-Oldsmdbile-Pontiac Arlington, Texas, and Southgate, Calif. American Moderately From Dun & Brad street, by its report. Ford Division car-making plants and two factories programming six days four Lincoln's Failures Down Earlier Week in January reduced rice offerings the prior week's levels. a'ficl prices were Domestic transactions in rice sustained were at steady. Wholesalers reported a decline in coffee supplies, but buying lagged and prices were somewhat lower. Coffee prices are ex¬ pected to rise in the near future as stocks continue to dwindle. Cocoa trading moved up during the week and prices were fraction¬ ally higher. of Following the end of the Cuban revolt in the middle week, trading expanded and prices leveled out. Hog trading in Chicago moved up at the end j'of the Week the Volume 189 Number 5814 . . . The Commercial and Financial Chronicle prices finished slightly higher; hog receipts rose noticeably the prior week and slightly exceeded those of a year ago. of steers slackened and prices were down somewhat; and over Purchases cattle receipts close were to the preceding week. The salable supply of lambs declined and prices were steady. Cotton prices on the New York Cotton Exchange finished the week slightly higher than the previous period. Trading moved buyers expected that the Commodity Credit Corporation would report a sharp increase in the volume of cotton pledged for loan entries. Exports of cotton in the week ended Jan. 13 up as (465) tax claim of surplus right unchanged to 4% higher than was re¬ according to year ago, a tax release would the ad¬ And surely, also, debt reduction revenues at rightful to some suitable times. If we these have to are choices, to luxury must begin we exercise increases in this budget will breed increases in future years. I cannot, of course, that this budget. to you say is an absolutely ideal Until the heirs and as¬ signs of Plato convoke an assem¬ bly of philosopher-kings, we shall probably have to get along with¬ out such a perfect document. In in like ours gaining a third objective: economic growth that is healthy in terms of a stable will There was v noticeable rise in the buying of women's Winter a coats, dresses, and fashion accessories and volume in sportswear was up slightly; overall sales of women's apparel moderately ex¬ ceeded that of a year ago. Year-to-year gains in purchases of men's suits, topcoats, and sportswear offset decline in furnishings. Increased buying of boys' shirts, slacks, and jackets boosted total sales of boys' merchandise slightly over last year. The call for household goods was up moderately from the simi¬ lar 1958 week, with appliance dealers reporting the most noticeable increases; best-sellers were television sets, phonographs, and auto¬ matic laundry equipment. Interest in furniture was up slightly from last year, with principal gains in dinette sets and upholstered "White Sales" again helped volume in linens climb merchandise. but interest in draperies and floor coverings re¬ mained close to that of a year ago. last year, over ' Although housewives stepped up their buying of frozen foods, in first But after some time in several budget making. study and inquiry I have satisfied myself on things about the President's two pro¬ posal: The revenue estimate which to total roughly $76.5 billion, after allowing for certain proposals to increase receipts, is (1) appears reasonable; rate of reminiscent taxi sion, and after administering 4% advanced 1959 from Board's index for the week ended Jan. Reserve last the like period above year, 10, In the pre¬ ceding week, Jan. 3, 1959, an increase of 3% was reported. For the four weeks ended Jan. 10, 1959, a gain of 10% was registered. 1958 to Dec. 27, 1958 an increase of 1% was period. For the period Jan. 1, recorded above that of the 1957 According to the Federal Reserve Board's index, department in New York City for the week ended Jan. 10, 1959 showed an increase of 1% above that of the like period last year. store sales preceding week, Jan. 3, 1959, a decrease of 1% was re¬ ported. For the four weeks ended Jan. 10, 1959, an increase of 4% was noted. For the period Jan. 1, 1958 to Dec. 27, 1958 an increase of 3% was registered above that of-^he corresponding In the ^ period in 1957. Continued from hard-headed Aspects of Economic Growih and Public Policy enjoy may persist well out into the year, demand will likely be pressing again upon productive resources as leave this decade we behind. In the will accorded be must face the take 1959, we in us issue of where we the growth want period that grace of the 1960s to in in which this decision will be put to us. Let me take up with you but one —the major one. It is the Federal budget for the fiscal year begin¬ ning next July. are many ways budgeting. President, his know, has as you posing to the Congress that is balance in As billion. of intention a pro¬ budget about at $77 the two years ago, revenues are up by $5 billion, Uut all of that increase— partly reflecting the impact of the estimates budget with compared recession—has of been only absorbed by larger expenditures. If the Presi¬ dent had not expressed his oppo¬ sition by veto and otherwise, at the last session of Congress, it is fair to an that bills aggregating say additional $5.5 billion of future would expenditures enacted. ' - - -. . The President's proposal seems have • new • ' been . $77 billion designed to main¬ But already the ad¬ at least $80 billion fiscal year 1960 and, perhaps, a figure approaching $85 bil¬ spending this Is to fiscal year lion in the 1961. course we wish to take? The and Nation listen suaded. The announced attitude larger Federal expenditures are voicing their demands in the new Congress. These demands, if ap¬ proved, could well raise Federal to There common-sense vocates of a hundred schemes for in place. this tain should before it stop, is so look per¬ The growth of the econ¬ but sensible some other of treat¬ tax will bring, to be sure, added without higher tax is make my a There those are who take a pessimistic view that infla¬ is inevitable willing to join in but some who are futile ges¬ against it like the outfielder who throws his glove at a ball sailing out of the park. Then there are the flourishing practitioners of escalation who, in effect, offer to supply cushions to a few in the theater so they can see over the heads in those of front of them going to look pretty dubious when everyone is supplied with a cushion. a tem Inflation Unnecessary for Growth assumption that busi¬ growth—the economy doesn't ness to run a little fever to keep remaining time to get on to one simple point about it all. What we need most is wide want to Let proposal. Last in ees and stockholders, in carrying The first, and clearest, point is his judgment because, on the this: A steadily rising price level basis of six years close associa¬ erodes the value of savings. This tion with him, 1 have no doubt fact is familiar to all of the mem¬ But whatever that, if he felt he needed bers of the Economic Club. another billion or two or five for it is obviously not clear to the accept matter defense, that extra sum would be majority of people who are con¬ to set aside record in the budget. Even the inference tinuing that he is skimping on the provi¬ amounts of money in savings de¬ sion of an adequate defense in posits, life insurance, pension funds and other fixed assets, in¬ order to achieve some other ob¬ jective, such as balancing the cluding still substantial amounts in U. S. savings bonds. This group budget, is as preposterous as it is includes most of the employees of repugnant. 1 companies represented in this au¬ In the President's judgment his dience. It is as essential that we $77 billion budget also adequately communicate with these workers provides for non-security needs. on the future value of savings, as He invested a great deal of per¬ it is that we continue what have sonal effort in the preparation of come to be almost compulsory an¬ this budget. He brought to it a nual discussions on the level of fine sense of fairness toward current earnings. I only wish that conflicting claims for budgetary an estimated deduction for the support that are important to effects of inflation could be at¬ organized groups of our people. tached to every paycheck as This budget is probably as equit¬ plainly as we now indicate the one as could would make year, a ac¬ be short, direct, relevant, thoughtprovoking. They should be de¬ signed to evoke constructive ac¬ tion, not destructive argument. I am venturing now into a field that many others are better qual¬ ified to handle than I. be revenues I have done only to indicate my feeling of urgency about a wider public un¬ derstanding of the economic is¬ so sues we about to face. are It has become almost ican ritual to have an Amer¬ meeting like this and hear a speaker on some matter of public interest. But in many cases, I fear, that is the end bid a We put out our ci¬ of the matter. gars, other good-night, each to' our,jhomes return and resume absorbing daily ac¬ though no meeting had taken place. I hope the end result of our coming together on this day tivities our as occasion will be action. this pleasant dinner to us—and to our I believe will be useful children — each of us is moved to think about act the if and problems discussed here. North White¬ Alfred Professor head stated the hour in challenge of this philosopher's terms the when he said, "A great a society is society in which its men of busi¬ ness think greatly of their func¬ tions." It is the function of busi¬ leaders to point the way attainable, privately pro¬ duced and stable growth in this economy. I hope we shall both think greatly and act strongly to ness toward achieve it. John F. Tice Joins portunity to make a few plain about each American's says it provides adequately for points the national security. I am will¬ stake in a stable dollar. a me messages on "your stake stable dollar". They should a goods and services. The President able conviction that these facts by Americans simple use my do not know all out the daily routine of executive In these regular contacts its details at this writing. But I duties. think we can all agree that $77 with literally thousands of our billion can command a lot of fellow Americans we have an op¬ to of of matchless communication sys¬ that is available to carry next Of course, we that own difference. modest is put effects of taxes, insurance premi¬ together today in the interests ums and other items that are de¬ rates or more taxes. But are we of the various groups concerned ducted in a literal sense. It is essential that we make this above all, of the whole prepared to commit in advance but, the American people. the growth of Federal revenues of Such effort now to obtain some public changes in allocation as realization of the importance of for the next several years to sup¬ minor omy It understanding a who remonstrated with him for going through a red light, "Oh," he said, "I've got to go through this red light, so I'll catch all the others on green!" wife existing programs nomically valid. on Some remark my public understanding of the price of price inflation. Then, I think, and proposals. we will get the public response to The budget which the President change some of the well-known has outlined is a key issue on conditions that foster it. which each of us can take a stand. Each of the more than a thou¬ I can recommend it in broad sand of us in the assemblage deals terms as fiscally sound and eco¬ with scores of customers, employ¬ to ment ing 6 page to healthy—and further that we need not accept it as inevitable. I re¬ gret that time permits me only to assert these conclusions. But I gories enlarged this fiscal year by special factors, such as the reces¬ Federal the of driver and foreseeable needs of the year after recognizing the de¬ some expenditure cate¬ system would remain. that the billions of interoffice let¬ need in reach this stage of inflation in ters and pay envelopes that busi¬ essential to a good ness distributed last year. Here growth. This position is reasonably arrived at for the real ahead, ever as I start from the reduced we universal escalation it is difficult a relgard degree some and inflation is not necessary for The produce, poultry, and fresh meat. Department stores sales on a country-wide basis as taken oft-tilled expenditure level of about $77 billion appears (2) cline the fact but whose scheme is canned goods, and some diary products, total food sales were un¬ changed from the prior week. Grocers reported declines in fresh covers the tures I have not been immersed Washington of aware am apparently tion the in Should cording to the Post Office Depart¬ a ment, approximately 26 billion suggestion first class letters were mailed by on it. It is a subject that evokes business in this country. Add to many views. There are those who decision-making For I comments no years individual deposits. ground. I propose to make but few in +2; New England —5 to —1. of savings or millions this subject izes this kind of to economy progress dollar. percentages: East North Central, South Atlantic, and Pacific Coast + 1 to -f 5; Middle Atlantic and West North Central 0 to +4; East South Central and Mountain —1 to -f-3; West South Central —2 ' an spur rather such perfec¬ value sector the give and take that character¬ democracy, tion is possible. "real" to envisage what kind of economic spot estimates collected by Dun & Bradstreet, Inc. Regional esti¬ mates varied from the comparable 1958 levels'by the following a the pensions realistic that the discipline over the expenditures for future years. Such discipline begins with the present budget, for program now in appraisal of growth goals, a sensible perspective on the limited role of the public A Now Must Discipline Our Budget of The total dollar volume of retail trade in the week under of must bear in mind the we pared with 2,548,000 in the corresponding period a year ago. view that nomic progress. bales, compared with 66,000 in the prior week 111*000 in the comparable period a year ago. Exports for the current season through the 13th totaled 1,410,000 bales, com¬ by numerous clearance sales promotions, consumers stepped up their buying of apparel, some appliances, and linens in the week ended Jan. 7, and the total dollar volume of retail trade slightly exceeded that of a year ago. Morle noticeable gains were prevented by unfavorable weather in some areas and limited stocks among some retailers. Scattered reports indicated that the buying of new passenger cars rose somewhat from the prior week and were slightly higher than a year ago. economic revision a ditional private capital and initia¬ tive to exploit the vistas of eco¬ and Clearance Sales Promotions Stimulate Trade to structure amounted to 59,000 Attracted from revenue growth 6D Cruttenden, Podesta CSpocial to The Financial Chronicle) DENVER, Colo.—John F. Tice has become associated with Crut¬ & Co., tenden, Podesta Tice Mr. Street. was 17th 524 formerly in the trading department of Car¬ roll & Co. Hersh 'Eatherton Adds (Special to The Financial Chronicle) DENVER, Colo.—Robert N. Trevallee has been added to the staff of & Associates, Hersh Eatherton 509 17th Street. With L. A. Huey Co. (Special to The Financial Chronicle) DENVER, Ladet is Colo. now Ludovic N. — with L. A. Huey Co., Equitable Building. Now With Walston Co. (Special to Tiie Financial Chronicle) DENVER, Colo.—Jack H. Oreck joined the staff of Walston & Inc., Denver U. S. National Center. He was formerly with Columbia Securities Company of has Co., Wyoming. ^ Federal outlays? Is simply to be one of matching higher revenue yields with higher expenditures? Such, it seems to me, is a woe¬ fully uninspiring objective for an economy sparked by private en¬ terprise and about to enter a great new age of technical devel¬ opment. Surely the President was right, in his State of the Union Message, in advising us to prepare for the near day when we could port our higher program allocate some of the increase in prove may desirable alter materially need not price stability. the overall total. comes If the realization after inflation has mockery of a generation only getting back of the Presi¬ made a budget promptly and of thrift, the result is not likely to be just a minor change in our vigorously we can help determine By dent's in 1959, how much economic growth will be absorbed by fu¬ ture activities of the Federal Government. We can help in¬ now, monetary or fiscal policies. In public reaction that would in¬ evitably accompany such a devel¬ opment, it does not require much political imagination to visualize vigorate the private sector of the a proposal requiring the Federal economy. By so doing we can Government to make up — with keep strong the drive essential to direct individual payments — the our free system. Joins First Fidelity (Special to The Financial Chronicle) ATLANTA, Ga. — Charles C. Morgan, Jr. has become affiliated with First Fidelity Securities Corporation, 11 Pryor Street, S. W. the difference between the stated and Merrill Lynch Adds (Special to The Financial Chronicle) MACON, Ga.—Thomas L. Duffy Jr. has been added to the staff of Merrill Lynch, Pierce, Fenner & Smith, Inc., Dempsey Hotel. 70 The Commercial and Financial Chronicle (466) > Securities Advanced in Now Research Associates, Registration Inc. Dec. 1 filed 400,000 shares of common stock (par five cents). Price—$6 per share. Proceeds—For research and development program; and for equipment and working capital., Office — 4130 Howard Ave., Kensington, Md. Underwriters Y;/ writer—Bruno-Lencher, Inc., Pittsburgh, Pa. Wesley Zaugg & Co., Kensington, Md., and Williams, Widmayer Inc., Washington, D. C. Offer¬ ing—Expected in January. • (by amendment) an additional 11,000,000 shares of capital stock (par $1.25). Price — At market. stockholders. Proceeds—For investment. Alaska Juneau Gold Mining Co. outstanding shares Uranium Mines Podesta & of purchase common be used company shares which $11 for general corporate purposes and may be redemption or repurchase of the com¬ pany's mortgage debentures. Office — 335 Bay St., To¬ ronto, Canada. Underwriter—None. applied Allied Publishers, Inc., Portland, Ore. (letter of notification) 22,000 shares of common (par $1). Price—$8.50 per share. Proceeds—For general corporate purposes. Office—665 S. Ankeny St. Portland 14, Ore. Underwriter—First Pacific Investment Nov. 28 All-State Properties Inc. (par $1) to at the rate of IV2 new shares for each share held (for a 15-day standby. Price — $2 per share. Proceeds—For additional working capital and new acquisitions, etc. Office—30 Verbena Avenue, Floral Park, N Y. Underwriter — None. Offering—Expected about the* middle of February. surplus. S100 American Asiatic Oil Corp. ment. Issuable under agreements with various In American Buyers Life Insurance Co. Life Assurance Co. policy holders and American (both of Phoenix) at $1.25 per share. permitting them Sales personnel the right to purchase stock at $1.25 per share up to the amount of commission they receive on stock sales made by them.] Proceeds—For the opera¬ tion of other branch offices, both in Arizona and in other to purchase have states. been stock given Office—2001 East Roosevelt, Phoenix, Ariz. & & American Buyers Credit Co. Nov. 13 filed 5,000,000 shares of common stock, of which 4,545,455 shares of this stock are to be offered for public 6ale at $1.75 per share. [Shares have been issued or are Un¬ derwriter—None. — To reduce short-term Underwriters—Lehman Brothers and Office—Magsaysay Building, San Luis, Ermita, Manila, Republic of Philippines. Underwriter — Gaberman Hagedorn, Inc., Manila, Republic of Philippines. Proceeds of common stock (N. Y.) Feb. 28, 20c). 1958, filed 500,000 shares of common stock (par Price—To be supplied by amendment. Proceeds —To wells. discharge current liabilities and to drill 10 Underwriters—To be named by amendment. American Enterprise Fund, Inc., New York . , decorating for a an $1). Bargain Centers, Inc. 20 (letter of notification) debentures additional , trust notes, second trust notes and construction loans. may develop shopping menters and build or purchase office buildings. Office—900 Woodward Bldg.| Washington, D. C. Underwriter—None. Sheldon Maga¬ zine, 1201 |Iighland Drive, Silver Spring, Md., is Presi¬ Company dent. & / American Telemail Service, Inc. Feb. 17, 1958, filed 375,000 shares of common stock (par $1). Price—$4 per share. Proceeds—To purchase equip¬ ment and supplies and for working capital and other corporate purposes. Office—Salt Lake City, Utah. Un¬ derwriter—Amos Treat & Co., Inc., of New York. Change in Name—Formerly United States Telemail Service, Inc. Offering—Expected early in 1959. if Arden Farms Co. Jan. 9 (letter of . notification) 5,263 shares of $3 cumulative and participating preferred stock (no par). Price— $57 per share. Proceeds—To liquidate obligations accru¬ ing in the regular course of business. Office—1900 Slauson Ave., Los Angeles 47, Calif. Underwriter—None. Reid & Co., Inc., Cleveland, Ohio. Price—At held; unsubscribed shares creditors in payment of all of claims, at the rate of one share for each S4 for be market. $300,000 due Jan. of 6% each part Nov. four offered of / \ to 1, 1958 To creditors. current pay Co., Ada, Okla. (letter of notification) 200,000 shares of common Price—$1.50 per share. Proceeds For general — corporate purposes. York. Underwriter (par 25 cents). Price—$1 per share. Proceeds— For working capital.1 Address—P. O. Box 1849, 3720 E. 32nd Street, Yuma, Ariz. Underwriter—L. A. Huey Co., ' Denver, Colo. - Central Hudson Gas & Electric Corp. (1/27) Jan. 2 filed 350,000 shares of common stock (no par).' Price — To be supplied by amendment. Proceeds For — construction program. .Co., New York." - Underwriter—Kidder, Peabody & * . Wright area in Jan. 21 fered filed for rate of 145,940 shares of subscription Canada. Big Bromley, Inc., Manchester, Vt. 9 filed 6,000 shares of common stock,. $300,000 of , Dec. 5% debentures notes due due April 1, April 1, 1980, the 1979, and $ir>o,OnO of 6% common stock and deben- . one new by common common share for each supplied by amendment. & 10 shares held. at the Price- Proceeds—To be used payment of bank loans. Under¬ Securities Corp., New York. Webster Dec. 31 due stock, to be of¬ stockholders Central Illinois Public Service Co. filed $12,000,000 first mortgage • (1/27) bonds, series H, Jan. 1, 1989. Proceeds—For construction program. Underwriter—To be .determined hy competitive bidding. Probable . „ bidders: Halsey,. Stuart & Co. Inc.; Blyth :& Co., Inc., Kidder, Peabody & Co. and Merrill Lynch, Pierce, .Fenner the next three administration expenses. Office—Mont¬ Underwriters—Nicholas Modinos & Co. <Washington, D. C.) in the United States and by Forget & Forget in Canada. .1 real, be writer—Stone — Quebec); for general prospecting costs; v: • ★ Central Illinois Electric & Gas Co. for construction and for and for general / ■ • Bargain City, U. S. A., Inc. (2/2) 29 filed 5,000,000 shares of class A common stock (no par). Price—$3 per share.: Proceeds—For expansion and acquisition or leasing of new sites. Office 2210" and common stock Dec. 1958 Berry & Co., New — Cemex of Arizona, Inc. Nov. 17 (letter of notification) 300,000 shares of To follows: for annual assessment work on the com¬ pany's properties (other than mining claims in the Mt. — Carraco Oil • years as P. O. Box-506, Underwriter—None. Nov. 10 stock. working capital. Office— Altschull, President, 1027 Jefferson Cir¬ cle, Martinsville, W. Va. Underwriter—Securities Trad¬ ing Corp., Jersey City, N. J. > Address Brookridge Development Corp. 19 (letter of notification) $2o0,000 of 6% 15-year convertible debentures. Price—At par ($500 per unit). Proceeds—For expansion and working capital Office— 901 Seneca Ave., Brooklyn'27, N. Y. Underwriter 'vSano & Co., 15 William St., New York, N. Y. sub¬ Underwriter—None. new Dec. and Street, Philadelphia, Pa. basis of one discharged; rights to expire about two weeks mailing of offer. Price—$4 per share. Proceeds— Bridgehampton, L. I., N. Y. 1, 1969 and cents) to be Bellechasse Mining Corp. Ltd. Oct. 29 filed 800,000 shares of common stock. Price— Related to the market price on the Canadian Stock Ex¬ change, at the time the offering is made. Proceeds—To the on shares current claims after store and acquisition of real estate be applied over the balance of common (par $1) to be offered for subscription by stock¬ of record will equipping Walnut ' / share 3,000,000- shares of common stock (par 10 offered in units of $100 of debentures and 10 shares of stock. Price—$100 per unit. Proceeds—For a new f Bridgehampton Road Races Corp. Oct. 23 (letter of notification) 15,000 shares of Emanuel, Deetjen 30,000 warehouse Instrument Corp. stock of the company or / Nov. new Underwriter— . c/o Edward H. American Mutual Investment Co., Inc. Dec. 17, 1957, filed 490,000 shares of capital stock. Price —$10.20 per share. Proceeds — For investment in first Bowmar Fulton loans/ porate purposes. Underwriter—Bankers Bond Co., Louis¬ K> and Station, Boston 14, Mass. at the rate of 30 .shares,for $1,000 principal amount of notes at the price of $7.50 per share. Price—At par. Proceeds — To reduce current short-term indebtedness and for working capital. Office — Bluff ton Rd., Fort Wayne, Ind. Underwriter- de¬ ville. curity Bldg., Denver 2, Colo. common each Bankers Southern, Inc. April 14,' 1958, filed 8,934 shares of common stock. Price —At par ($100 per share). Proceeds—For general cor¬ writer—American Growth Fund Sponsors, Inc., 800 Se¬ ■ (letter of notification) $300,000 principal amount of 5-year 6% notes with stock purchase warrants at¬ tached. The warrant grants the right to purchase com¬ St., Houston, Texas. Underwriter—McDonald, Kaiser & Co., Inc. (formerly McDonald, Holman & Co., Inc.), New York. convertible r Dec. 30 Management Corp. ordinated ( 2/3-4). Weston W. Adams & Co., Boston, Mass. Feb. 10,1958, filed 400,000 shares of common stock (par 25 cents). Price—$1 per share. Proceeds—To reduce out¬ standing indebtedness and for working capital. Office— .American Growth Fund, Inc., Denver, Colo. Nov. 17 filed 1,000,000 shares of capital stock (par one cent). Price—At market. Proceeds—For investment. Office—800 Security Building, Denver, Colo. Under- 15/.1970 Proceeds—To retire (par $1). Price—At-the-market (estimated at $23 share). Proceeds — To go to selling stockholders. per Underwriter—None Oct. 30 filed 487,897 shares of common stock. Price—At market. Proceeds—For investment. Distributor—Ed¬ ward A. Viner & Co., Inc., New York. of Price—To stock 1404 Main American-Caribbean Oil Co. of $500 for subscription by stockholders of record , Fidelity Life Insurance Co. Feb. 28,1958, filed .258,740 shares of common stock (par $1), of which 125,000 shares are to be offered publicly and 133,740 shares to employees pursuant to stock pur¬ chase options. Price—To public, $6 per share. Proceeds— For expansion and other corporate purposes. Office—At¬ Bankers units stock. Boston Garden-Arena Corp. Nov. 24 (letter of notification) 2,150 shares of Bankers lanta. Gt» in common holders (par Proceeds—For investment, offered of 15-year 5,% registered debentures due Sept. stock if Axe-Houghton Fund B, Inc. 15 filed (by amendment) shares . ing stockholders. Price—To be supplied by amendment. Proceeds-r-For working capital. Underwriter—Bache & Co., New York. Co., both of New York. Jan. . bank be to shares 50 if Bobbie Brooks, Inc., Cleveland, Ohio for each 64 shares held; rights to Feb. 10,1959. Price—To be supplied by amend¬ on ri Jan. 15 filed 250,000 shares of capital stock (no par), of which 150,000 shares will be sold for the account of sell¬ debentures expire • be offered Office—North Manufacturing Corp., New York (1/27) $15,000,000 of convertible subordinated . ; and junior bonds due Sept. 15, 1959. Office—54 Oakdale^St., Springfield; Mass. Underwriter—None/Y^-T^*^0•/ bentures, due Feb. 1, 1979, to be offered for subscription by stockholders of record Jan. 26, 1959 on basis of Nov. 24 filed 100,000,000 shares of capital stock. Price— Two cents per share. Proceeds—To selling stockholders. (par $1) in units of $500 each. Price—At par. Underwriter—None. filed 7 ■' / v to Office—Atlanta, Ga. Underwriter—None. State¬ Avco '+ debentures of mon • of $250 if B. M." D. Cooperative, Inc; .> (letter of notification) $162.000,principal amount ment effective Dec. 3. Jan. of :• Jan. 12 Autosurance Co. of America Oct. 16 filed 250,000 shares of common stock (par $2.50). t*rice—$5 per share. Proceeds—To increase capital and Corp., Portland, Ore. i ' La. Underwriters—S. D. Fuller & Go,,. New York and Howard, %Weil, Labouisse; Friedriehs & Company, New Orleans,. La. -« - • ■ -v •-V -'' '"^1 4 . cents per share). Office—1301 Avenue L, Cisco, Tex. Ramon Kannon is President. units 15 "/ general corporate purposes. Business—Sale and distri¬ bution of liquified petroleum gas.; Office—Covington, Proceeds—To purchase cattle; for improvements; to buy additional ranch in Queensland, Australia; and for other corporate purposes. stock Dec. 29 filed 685,734 shares of capital stock be offered for subscription by stockholders supplied by amendment. Co., Chicago, 111. (56Y4 par in REVISED be supplied by amendment. Proceeds—To retire shortterm bank loans, and for working capital to be used for Pastoral Co., Ltd., W Cisco, Texas Jan. 13 filed 4,000,000 shares of common stock. Price— At offered debentures and Australian Grazing & the to be stock mon standing shares of common stock (par one cent). The preferred shares are to be offered for public sale for the account of the company and the common shares will be offered for the account of a selling stockholder. Price/ —To be supplied by amendment. Proceeds—To acquire aew bowling centers and increase working capital (part to be used in defraying cost of acquisition of stock of owner of a Brooklyn (N. Y.) bowling center. Office— 2.35 Front St., N. Y. Underwriter — To be named by amendment. Offering—Expected any day. Ltd. at To . entitle the holders to (Canadian) per share time to and including March 2, 1959. Proceeds— at any To the (1/26-30) Associated Bowling Centers, Inc. ' «. Nov. 24 filed 300,000 shares of 20-cent cumulative con¬ vertible preferred stock (par one cent) and 50,000 out¬ Jan. 15 filed 822,010 shares of common stock to be issu¬ able upon the exercise of outstanding stock purchase warrants — ITEMS / V'/.-'"1. ir..-.v ■ Proceeds—To repay fund$ borrowed from James Talcott, Inc. and for inventories. Underwriter. — Cruttenden, Dec. 29 filed 640,660 of common stock, of which 300,000 shares are to be offered cur¬ rently and the remaining 340,660 shares in the future. Price—To be supplied by amendment. Proceeds—To selling stockholders. Office—6327 Santa Monica Boule¬ vard, Los Angeles, Calif. Underwriter—Lester, Ryons & Co., Los Angeles, Calif. it Algom Price be to ''v ' ISSUE Blossman Hydratane Gas, Inc. (2/2-6) ,,/•.,:r;' Dec. 29 filed $1,200,000 of 5% subordinated convertible debentures due Dec. 31, 1978 and 120,000 shares of com¬ 250,000 outstanding shares of common stock; subsequently increased by amendment to 350,000 shares, of which 250,000 will be sold for account of selling filed 15 AD OI TiON S PREVIOUS five common shares. Price—Of units, $500 each, ancliof notes, at piar. Proceeds—For general corporate purposes. Business—A ski lift and school. Underwriter—None. Jan. 5 filed ^ Affiliated Rind Inc. Jan. Co. "///// v.y'''V"'■< tures stock Arnold Altex Aluminum Thursday, January 22, 1959 . SINCE 3,000,000 shares of com¬ (par one cent). Price — 10 cents per share. Proceeds—For mining expenses. Office—c/o Hepburn T. Armstrong, Round Up Heights, Cheyenne, Wyo. Under¬ — . if INDI CATES • if Armstrong Uranium Corp. Jan. 16 (letter of notification) mon / . , & Smith, (jointly); Eastman Dillon, Co.. and Equitable Securities Corp. (jointly);. .Salomon Bros. & Hutzler. Bids—Expected "to Union Securities & _ be received up to 10:30 a.m. (CST) on Jan. 27. - . » if Central Mutual Telephone Co., Inc., ' Manaspas, Va. Dec. .31. (letter of notification) 22,222 shares of common stock (par $40) to.be offered for subscription by stock¬ - holders of record Dec. 28, 1958 at the rate of four shai»es of new stock for 11 shares of common stock now held; rights .expire Proceeds—For Jan, 26, 1959. Price—$12.50 per share. general corporate purposes. Underwriter on Volume Number 5814 189 . The Commercial and Financial Chronicle . . —Folger, Nolan, FlemingsW. B. Hibbs& Co., Inc., Wash¬ ington, D. C, \ r'- r i.'V~--: , Century Food Markets Co. working capital. Office—633 N. Water waukee, Wis. Underwriter—None. ' price—$5 per share. Proceeds—To discharge bank loan and to replenish working capital.. Underwriter— Janney Dulles & Battles, Inc.? Philadelphia, Pa.; Fibre Co. . 4\k% convertible subordinate debentures due Jan. 15, 1984, being offered for subscrip¬ stockholders of record Jan. 14, 1959 at the rate of $100 of debentures for each 22- shares then held; rights* to expire on Jan, 29, 1959. Price—At 100% of principal amount. Proceeds — To - repay outstand¬ ing bank loans and for general corporate purposes, in¬ cluding additional working capital and future capital expenditures Underwriter—Goldman, Sachs & Co., New tion by common Lake City, Utah. Underwriter—Earl J. Knudson & Co., City, Utah. Salt Lake ic Connecticut Light & Power Co. City Lands.. Inc., New York • * * i3 filed 100,000 shares of capital stbck' Price—$29 Proceeds—To;invest in real .estate,; Office— 374&> 120 Broadway, Ne w, York, Nl Y. Underwriter —Model, Rolafid & Stone, New York.. Offering— Ex¬ pected in early part of February. ' - V. , \r share. per Room Finance Corp. Civic (letter of notification) 6,000 shares of common stock (par $4) to, be offered for subscription by holders of stock, purchase warrants attached to the 51//2% capital notes, series A.. Price — S15 per share. Proceeds — For Jan. Certain officers and employees of the company and its subsidiaries will be entitled to purchase shares not sub* Engineering;, Inc. 64,011 shares of capital stock to be offered preferred stock of General Nuclear Engineering Corp., at the rate of tion shares and 3.4302 shares of Combus¬ seven Engineering stock for each 10 shares of common stock and each share of preferred stock, respectively, of General Nuclear Engineering (of Dunedin, Fla.). Refining Corp. filed $25,000,000 of first mortgage bonds due Sept. 1, 1968, $20,000,00 of subordinated debentures dut Oct. 1, 1968 and 3,000,000 shares c«f common stock to bf offered in units as follows: $l,00u of bonds and 48 share* v.- v Commercial Investors Corp. 28 (letter of notification) 900,000 Nov. mon stock. Price—At ceeds—For (10 cents par investment. Office—450 shares So. of com¬ share). per Pro¬ Main February 6 St., Salt Humphrey & Co.; Putnam & V (Offering Boston from internal York and t Spur Oil Co. * (Hornblower & Wood Wen • ' -• ."••• - G. -Kietz Weeks and (Bache (Monday) The & Co.;* Inch & February . Common Crosby ■ $300,000 ■■]'''-LVi V- January 27:(Tuesday - Eastman Co.; ~ (Offering to stockholders-underwritten by Lehman Brothers "i, and Emanuel, Deetiea Co.) $15,000,000 ■ ■;1. Central •'u. . . ■ t.'1Bids 11:30 Sire Plan of - EST). $12,000,000 Plan ■ (Bids Co. Peter 4 Inc.) > $500,000 (Tuesday) invited) Bonds $25,000,000 (Wednesday) Co.-J Southern Pacific $900,000 & Co.) Morgan (Shearson, .Hammill & Co.) 130,000 shares >White, Weld & ' February 25 (Bids Equitable Pacific --v;. Northwest Natural Gas 'Co,—--!—-Bonds "" •" Brothers) (Lehman c\ ' V . 11 'Bids . a.m. EST) Bonds $20,000,000 ~ < No underwriter) v.;-/ & " iS. Fuller D. Co.) & and Co. $1,200,000 : ' Gulf Power " A - < rr' (Stern S. f. Moselcy. & Co.»>150,000 "• Bonds (Bids UU shares s«;. <fe Co., Inc.) North and Banet, Fitch. 52,600 shares shares - . Universal Oil Processes, Inc Common (Lenman Brothers; Smith, Barney & Co.;. and Merrill Lynch, Pierce. Fenner & Smith, Inc.) 2,900,000 shares Power Alabama • j, • ,• .-(Bids noon MST) . 'Bids 11:30 February r.:Denmark a ' i r, ESTi 5 (Kingdom of)— „ 1 Equip. Trust Ctfs. (Dilirr:. » -• Read & Co.. Kuhn. be invited) to June (Bids to ve 2 .< 1,350.000 $25,000,000 June 25 Mississippi Power (Thursday). , Common $20,000,000 to $25,000,000 (Thursday) Robert H. Green is President. Cryogenic Engineering Co. Sept. 22 (letter of notification) 150,000 shares of class A common stock (par 10 cents). Price—$2 per share. Pro¬ ceeds — For repayment of loan; purchase of plant and office equipment; materials and supplies; and for Denver, Colo. Underwriter—L. A. Huey, , l (Kingdom of) (2/5) $15,000,000 of 15-year External Loan Bonds of 1959. Price—To be supplied by amendment. Proceeds —To be added initially to the Kingdom's foreign ex¬ change reserves and may be applied to the acquisition of capital equipment required for the development of the Danish economy. Underwriters — Kuhn, Loeb & Co., Smith, Barney & Co., Harriman Ripley & Co., Inc., and Lazard Freres & Co., all of New York. 16 filed Jan. Derson Mines Ltd. 6 filed stock. Price—$1 300,000 be Invited) invited) (par 50 Colo., on a best efforts basis. Edgcomb Steel of New England, Inc. 5 (letter of notification) 30,000 shares of class A common stock (par $5). Price —$10 per share. Proceeds —To pay off current notes payable to bank and to in¬ crease working capital. Office — 950 Bridgeport Ave., Milford, Conn. Underwriter—None. Electro-Voice, Inc., Buchanan, Mich. (2/2-6) 13 filed 150,000 shares of capital stock (par $2), Moseley & Co., Boston, Mass. & Steel Corp. 237,918 shares of common stock, to be of¬ fered for subscription by common stockholders at the rate of one new share for each four shares held. Prices— To be supplied by amendment. Proceeds—To complete modernization and expansion program and for working Erie Forge 9 filed Underwriters—Lee Higginson Corp., and P. W. Inc., both of New York City. Brooks & Co., Bonds Feb. 20, 1958, filed 300,000 —At par ($5 per share). Ethodont Laboratories. $18,000,000 j of be offered for the account of selling stockholders. Price—To be supplied by amend¬ ment. Proceeds—For working capital. Underwriter—F. which 75,000 shares will $5,000,000 1 be stock Dec. capital. (Thursday) Georgia Power Co to Texas of common shares cents). Price—$3 per share. Proceeds—For acquisition of undeveloped real estate, for organization or acquisi¬ tion of consumer finance business, and balance to be used for working capital. Underwriter — Investment /' expense tion. Berkeley, Calif. shares of common stock. Price Proceeds—To cover operating during the development period of the corpora¬ Underwriter—None. • -A Falstaff . raw working capital, etc. Office—U. W. National Bank Bldg., Bonds Co to shares .Bonds Montana Power (3ids Co to be Invited) $20,000,000 Pennsylvania Power Co (Bids to of Bonds be invited) Bonds $8,000,000 Brewing Corp. (letter of notification) an undetermined number shares of common stock (par $1), not to exceed an Jan. Postponed Financing. „ —--Preferred Research Fund, Inc., St. Louis, Mo« filed 100,000 shares of capital stock, (par one cent). Price—At market. Proceeds—For investment. Underwriter — Counselors Research Sales Corp., St. S. Bonds (Tuesday) .eceived) (Bids Inc.; Reynolds & Co., Inc ; and <v Co.) $55,00(1.000 ' Lo?b V ^20,000,000 (Thursday) Virginia Electric 8c Power Co « Smith, Barney & Co.* Harriman Ripley &, Co., Inc.; and Lazard Freres .& Co.) 515.000,000 Reynolds Metals Co ^ invited) September 10 f Kuhiv, Loeb 6: Co.; „„ be to Southern Electric Generating Co ; $2,190,000 Underwriter—None. arise. Jan. Bonds Common a.m. $14,000 000 (Thursday) 30 May 28 (Bids i Co Southern —.Bonds - invitedt Co (Bids ' (Wednesday) February 4 Rio Grande Western RR.. Denver , Cooperative Association, City, Mo. Oct. 29 filed $6,000,000 of 5J/2% 25-year subordinated certificates of indebtedness, and 60,000 shares of 5%% preferred stock (cumulative to extent earned before patronage refunds). Price—For certificates at $100 per unit; and the preferred stock at $25 per share. Proceeds —For retirement of maturing certificates of indebted¬ ness, redemptions on request of certificates of indebted¬ ness prior to maturity and of 5Y2% preferred stock; the possible improvement and expansion of present facili¬ ties; and the acquisition of manufacturing plants and crude oil properties if favorable opportunities therefore Kansas Jan. srockholdevs—underwritten by Bache '& Co.) 150.000 Jan. Consumers • April ^--Common Brooks, Inc (Offering so be to (Tuesday) February 3 , $7,000,000 (Wednesday) 15 Wisconsin Power & Light Co (Bids Bobbie invited) be to April —i——Common & Co. Brother (Thursday) Debens. & Com. -———--Common Inc. Don, Nelly —Common Co Weil, fcabouisse, Friedrichs and 120.000 common shares Electro-Voice, Inc. . (Tuesday) •' (Bids to be invited) - Howard debentures on Price—100% Diversified Inc., Amarillo, $50,000,000 Light Co (Bids •' Invited) : $15,000,000 Hydratane Gas, Ind of record 13. Service Co., Denver, Bargain City, U. S. A., Inc.—— — ——.Common - be April 2 (Monday) February 2 Blossman to March 3 Power $7,000,000 (Commonwealth otfi2z. Puerto Rico * (Wednesday) ---i-Bonds ■ - Inc. Jan. $10,000,000 , )Kuhn, Lo?b & Coif $50,600,000.?"; •; York, Bonds be invited) to Illinois Bell Telephone Co A ; New per Co (Bids Common Inland Steel 2C of share. Proceeds—Fbr new equipment, repayment of loan, acquisition of properties under option, and other corporate purposes. Office—Toronto, Canada, and Em¬ porium, Pa. Underwriter—None. (Tuesday) 1 Holidav Inns of America. Inc "(Offering to stockholders—underwritten by Securities Corp.)1 35,298 shares - Duquesne Light & Webster,-> $35(000.000 (Wednesday) January 28 ..V Stone and Co Securities Corp.) of Bonds February 24 Transcontinental Gas Pipe Line Corp.--——-Bonds 1" Co. June 5 filed 350,000 shares of common V-\ ' . a 26, 1959; rights to expire (flat). Proceeds—To repay notes, and for additions to utility plant. Underwriters—Morgan Stanley & Co. and The First Bos¬ ton Corp., both of New York. $7,125,000 .—Common _ held Feb. on Equip. Trust Ctfs. (Bids noon CST) Technology Instrument Corp. Edison maximum $59,778,600 of convertible debentures due Aug. 15, 1973, to be offered for sub¬ scription by common stockholders at the rate of $100 principal amount of debentures for each 25 shares of ^ Denmark (Monday) Indiana, Inc to be February 18 Common Surrey Oil 8c Gas Corp.—.— . filed 23 Denver, Colo. • - available repay (1/27) Dec. 1740 Broadway, and $7,500,000 Portfolios, Public Service Co. of & & Debentures & Pfd. February 17 Consolidated Edison Co. of New York; Inc.-—Debs. (Offering, to stockholders—to be underwritten :by Morgan Stanley 6z Co. ana.The First Boston Corp.) $59,778,000 by Johnston, Lemon Securities Union Fund) Elmsford, Inc (Sire - Service Cb._II C«i.Bonds a.m. Dillon, February 16 Hudson Gas & Electric Corp..—Common Kidder, Peabody't& Co.) 350,000 WareS ;: >.v Central Illinois Public •- funds to Boston, Mass. Consolidated Louis. (Thursday) 12 Abacus -—-Debentures Manufacturing Corp.. with used certain outstanding bank loans, to finance in part the company's 1959 construction program, and for other corporate purposes. Underwriters — Morgan Stanley & Co., New York; Putnam & Co., Hartford, Conn.; Chas. W. Scran¬ ton & Co., New Haven, Conn.; Estabrook & Co., New Common $5,891,280 Co.) (Offering to stockholders—underwritten Avco $12,000,000 Corp.) Government Employees Variable Annuity Life Insurance Co Common Inc.ill-Common Organizations, ^I'cliael • be Counselors _ 1,000,000 shares Corp.) to are by The First shares Investors Research Fund, Inc 1 Common —- - Securities »Equitable Common underwritten 280,000 Fidelity Capital Fund, Inc.— ».(Crittenden, Podesta & Co. ) 350.000 shares .. . Public Utilities Co Preferred r.. < White, Weld. & Co.; Starkweather & Co.; and U .vf ■ < Clement A. Evans & Co., Inc.) $650,000 « sources Feb. 5, 1958, Florida j Corp.— Corp.» February 9 { r, " Co.) Scranton & ..V.\VW p Arnold Ailex Aluminum Co.,:._.Ai..-._Common i . & & Electric to stockholders—to be ' by Morgan Stanley Co.; 795,000 shares Co.; Chas. W. Estabrook and Rochester Gas Clark, Dodge & Co.) S4.000.000 (Monday) Common (Offering to stockholders—underwritten Bank.^.Common January 26 (Friday) Connecticut Light & Power Co.„ The' First. Boston & Co.). 33,000^ shares (Offering iA stockholders—underwritten by Price—To be supplied by Proceeds—Together short-term bank Corp.___________^_^_Common Robinson. and National State (no par) share for eacltunit;of 10 new by stockholders. stock stockholders—underwriter!. by- to XOffering i\ t : Corp. v for construct refinery; Underwriter—Lehman Brothers, Nev York. Offering—Indefinite. (Friday)...;. 23 January ... stock less then held; rights to expire about Feb. 24* or of stock and $100 of debentures nine shares of stock Price—To be supplied by amenument. Proceeds — Tc NEW ISSUE CALENDAR r - one common stockholders of record Feb. 5, common 1959, at the rate of shares amendment. in exchange for 81,002 shares of the outstanding common stock and for 2,131 shares of the outstanding $100 par 795,000 shares of be offered to scribed Combustion Dec. 19 filed 2 ;•/ Mobile Gas Service (2/6) Harlan Lowell, 2200 Kenton, Aurora, Colo. Underwriter —Lowell. Murphy & Co., Inc., Denver, Colo. to 16 Commerce Oil Jan. filed Jan. Dec. 16,1957 ft 71 Aug. 21 (letter of notification) 300,000 shares of common stock (par one cent). Price—$1 per sbare. Proceeds—To pay additional costs of construction; and for retirement of obligations and working capital. Office — c/o John Champion. Paper & • Dec. 19 filed $20,036,400 of Street, 'Mil¬ Clute Corp. '• . (par $1) to be offered for subscription by holders of. common stock at the rate of one new share for each -five.,shares held, Jan. 9 filed 118.112 shares of common-stock (467) 15 aggregate of $300,000, to be offered to employees pur¬ suant to an Employees Stock Purchase Plan. Price—95% of the market price at the time of purchase. Proceeds— Continued on page 72 72 The Commercial and Financial Chronicle (468) Continued from page 30, 1959 outstanding); and (3) to (par $5) of Government Em¬ ployees Corp., on the basis of l/z warrant per share of stock held on Jan. 30,1959 (as of Sept. 30,1958 there were 71 purchase stock. Office—5050 Oakland Ave., St. Louis. To Mo. Underwriter—None. convertible capital debentures due 1967, convertible (letter of notification) 3,000,000 shares of common ftock. Price—At par (10 cents per share). Proceeds—For mining expenses. Office — 715 Vegas, New Underwriter—None. Federated Corp. of Dec. filed 29 debentures Delaware 6ft convertible subordinated of $918,000 due Ninth St., Las North The 1968. proposes company to in exchange for Consumers • debentures: and $226,000 of the debentures in exchange National Alfalfa Dehydrating & Milling Co., holder of the 100,000 common shares is offering to its common stockholders preferential warrants to sub¬ scribe to 98,750 shares of Grain Elevator stock on the basis of one warrant to purchase one-eighth share oi (par 10 cents). Underwriter—None. Y. Finance Federated Co. 17 Nov. (letter of notification) $300,000 of 10-year 6% subordinated debentures. Price—At par (in de¬ renter Grain Elevator stock for each share of National Alfalfa common each). Proceeds — For working capital, to make loans, etc. Office—2104 "O" St., Lin¬ coln, Net. Underwriters — J. Cliff Rahel & Co. and Eugene C, Dinsmore, Omaha, Neb. nominations of $1,000 Office • of share). Proceeds—For working Office—508 Ainslev Bldg., Miami, Fla. Under¬ R.. F. Campeau Co., Penobscot Bldg., Detroit, Grand Union The 12. stock offer was for shares of Sunrise each 2.409 declared effective of as Dec. 31, Jan. 23. on per N. W., (1/26-30) their and employees at $1.65 shares will be offered to share; and per public general finance part • construction program. Underwriters—White, Weld & Co., starkweather & Co.. both of New York: and Clement A. Evans & Cc., Inc., Atlanta, Ga. ; Fluorspar Corp. of America Oct. 14 (letter of notification) 133,333 shares of commoD ctock (par 25 cents). Price—$2.25 per share. Proceeds— For mining expenses. Office—4334 S. E. 74th Ave., Port¬ land 6. Ore. Underwriter — Ross Securities Inc., New York, ft. Y. Fort 1 1 Pierce & Terminal Port Nov. 25 filed 2,138,500 shares of ' r • Hamilton Oil & Gas Corp. Oct. 22 filed 1,000,000 shares of common stock (par 2f cents). Price—$2 per share. Proceeds—To acquire funds to test drill, explore, and develop oil and gas properties Underwriter—None. [The registration includes an ad¬ ditional 588,000 common shares issuable upon exercise of 1,176,000 options rights previously offered (Oct. 19, 1957), which rights entitle the original purchaser thereof to purchase one-half share of stock at 50 cents per share at the expiration of 13 months after com¬ company's of Washington, D. C. Underwriter—None. Statement effective Dec. 19/ Jan. 7 filed 32,500 shares of cumulative convertible preferred stock (par $20), Price — To be supplied by Proceeds—To mencement of such . offering.] Stop order proceedings stock Heartland Erie*—$1.25 per share. Proceeds—To pay short-term feting and for completing company's Port Development Plan and rest added to general funds. Office — Fort Development Corp. Oct. 23 (letter of notification) 22,820 shares of non¬ voting convertible preference stock (par $12) to be offered for subscription by stockholders on the basis Pierce, Fla. Underwriter—Frank B. Bateman, Ltd., Palm Beach, Fla. of one 10 shares of Foundation Jan. Investment (par $1) 1958. Corp., Atlanta, Ga. IS filed 231,988 shares of common cise stock to be of¬ share of convertible common stock preference held or on stock for about each Nov. 1, Stockholders will have 45 days in which to exer¬ rights. Price — At par. Proceeds — To repay the fered for subscription by stockholders; unsold portion to be offered publicly. Price—$12.50 per share. Proceeds debts, acquisition of investments, and for general pur¬ poses. Address—P. O. Box-348, Albany, N. Y. Under¬ —To writer—None. repay notes. Office—515 Candler Bldg., Atlanta, C-a. Underwriter—None. O Heliogen Products, Inc. (letter of notification) 28,800 shares of common (par $1). Price—$5 per share. Proceeds—For payment of past due accounts and loans and general working capital. Office — 35-10 Astoria Blvd., L. I. C. 3, N. Y. Underwriter—Albion Securities Co., Suite 1512, 11 Broadway, New York 4, N. Y. ■ Oct. 22 (Gas (Light Co. of Columbus Dec. 30 (letter of notification) 15,000 shares of common Ctock .(par $5) being offered for subscription by stock¬ stock holders of record Jan. 15 on a pro rata basis; rights to expire on Feb. 5. Price—$19 per share. Proceeds—For working capital. Office — 107 13th St., Columbus. Ga. C nderwrif er—N one. • Highland Telephone Co. 29 (letter of notification) 2,250 shares of common stock (no par) being offered for subscription bv com¬ Dec. General Alloys Co. Nov. 17 (letter of notification) 45,250 shares of common ctock (par $1) of which 16,900 shares are to be offered to employees and the remainder to the public. Price— . mon Underwriter—William S. General Aniline & Film Corp., common Corp. (jointly): Kuhn, Loeb & Co.; Lehmar Brothers, and Glore, Forgan & Co. (jointly). Bids—Had t>een scheduled to be received up to 3:45 p.m. (EDT) or May 13 at Room 654. 101 Indiana Ave., N. W., Wajhlng ten 25, D; C., but bidding has been postponed Government Employees Variable Annuity Life • Nov. 13 filed 2,500,000 shares of common stock (par $1) to be offered by company on or about Feb. 12, 1959, viz: (1) to holders of common stock (par $4) of Government Employees Insurance Co., on on the basis of one warrant per Jan. 30, 1959 (1,334,570 shares are outstanding); (2) to holders of common stock (par 6U0> of Government Employees Life Insurance Co., on the basis of IVz warrants per share of stock held on Jan. cow . Dec. 30 filed 35,298 shares of (1/28) stock, to be offered stockholders (other than the Board Chairman and President and their families) subscription at the on of one rate about or by Jan. common common share for each four shares held new 27. Price—To be supplied by amend¬ Proceeds—In addition to other funds, to be added ment. to working capital and to complete the current portions of construction costs. Underwriter—Equitable Securities Corp., Nashville, Tenn. • Home Owners Life Insurance Co. Dec. filed 153,840 19 fered shares of common stock to be of¬ subscription by stockholders (for a 14-day the basis of one additional share for each for standby) on held shares Feb. 5. of as Price—$6 Jan. per capital. Office Fort — 21, 1959; rights to expire share. Proceeds—For working Lauderdale, Fla/ Underwriter— Offering — Expected today H. Hentz & Co., New York. (Jan. 22). - Home-Stake Production Co., Tulsa, Okla. 5 filed 116,667 shares of common stock (par Nov. general per $5). Proceeds—For working capital and Office — 2202 Philtower share. corporate purposes. share. Proceeds — Office—2811 stockholder. Michigan Ave., Detroit, Mich. Underwriter—None. I. C. P. Israel Citrus Plantations Ltd. Dec. 23 filed per for 750,000 shares of common stock. Price—$1 share. Proceeds—To be used for new packing houses, purchase of citrus groves and for the planting of new Office—Tel Aviv, Israel. Underwriters—None. groves. • Idaho Egg Producers 12 (letter of notification) $50,000 principal amount Jan. of 6% certificates of indebtedness due 15 years from date thereof. Price—At par. Proceeds—To call and pay the principal and accrued interest of the presently outstand¬ ing and issued certificates. Office—523 Main St., Cald¬ Underwriter—None. well, Idaho. Industrial Minerals Corp., Washington, D. C. v ; July 24 filed 600,000 shares of common stock (par one :ent). Price—$1 per share. Proceeds—To develop and jperate graphite and mica properties in Alabama.;.Un- lerwriters—Dearborn both of ment effective Nov. Co. and Carr-Rigdom & Co., best efforts basis. State¬ on a 18. Industro Transistor Feb. 28, 1958, 10 & Washington, D. C., Corp. (N. Y.) filed 150,000 shares of common stock (par cents); reduced to 135,000 shares by amendment subse¬ quently filed. Price—To be related to the market price. Proceeds—For working capital and to enlarge research and development department. Underwriter—S. D. Fuller & Co., New York, has terminated its underwriting agree¬ ment it announced was on Jan. 16. Stop order proceed¬ ings instituted by SEC. Inland Steel Co. (1/28) Jan. 8 filed $5(1,000,000 of first mortgage bonds, series L, due Feb. 1, 1989. Price—To be supplied by amend¬ ment. Proceeds—For working capital and capital expen¬ ditures. Underwriter—Kuhn, Loeb & Co., New York. International Bank, Washington, D. C. • $5,000,000 of notes (series B, $500,000, twoyear, 3% per unit; series C, $1,000,000, four-year 4% per unit; and series D, $3,500,000, 6-year, 5% per unit). Price —100% of principal amount. Proceeds —For working capital. Underwriter—Johnston, Lemon & Co., Wash¬ ington, D. C. Dec. 29 filed Investment Corp. of Florida 9 (letter of notification) 55,555 Oct. stock shares of common (par two cents). Price—$4.50 per share. Proceeds capital account and paid-in surplus. Office—At¬ lantic Federal Building, 1750 E. Sunrise Boulevard, Ft. —For Lauderdale, Fla. of Underwriter—None. Investors common Underwriter—None. Research Fund, Inc. (2/9) (par 25 cents). Price—At prices generally prevail¬ ing on the American Stock Exchange. Proceeds — To selling stockholders. Office—250 Park Avenue, N. Y. vestors • i Jan. 9 filed 490,940 shares of common stock. Price—$12 per share. Proceeds—For investment. Office—922 La- Underwriter—None. A stock probable bidders: Blytb & Co.. Inc., and The First Bo# chare of stock held per stock New York ton (2/12 $45 Highway Trailer Industries, Inc. 24 filed 473,000 outstanding shares and 1,537,500 shares of common B stock (paT $1) IProceeds—To the Attorney General of the United States fijaderwriter—To be determined by competitive bidding Co. — Nov. par) Insurance Price bank loans and for construction of a new tele¬ phone plant. Office—145 North Main St., Monroe, N. Y. Underwriter—None. To employees, $1.1805 per share. Proceeds—To purchase install machinery and equipment. Office—367-405 Jan. 14, 1957 filed 426,988 shares of stockholders. To repay and West First St., Boston, Mass. tPrescott & Co., Boston, Mass. Underwriter—None. Holiday Inns of America, Inc. for • instituted by SEC on Jan. 15. Co. common • ic Hygrade Food Productions Corp. Jan. 12 (letter of notification) 10,000 shares of common stock (par $5). Price—At market on the American Stock Exchange. Proceeds—To Phillip Fleischer the selling Guaranty Life Insurance Co. of America Nov. 14 filed 88,740 shares of class A common capital stock (par $1.80). Price—$5.35 per share. Proceeds—To increase capital and surplus. Office—815 15th Street. amendment. Ariz. Bldg., Tulsa, Okla. per and Florida Public Utilities Co. Underwriter—None. Hoagland & Dodge Drilling Co., Inc. June 12 filed 27,000 shares of capital stock. Price—$10 per share. Proceeds—To be used fn part for the ex¬ ploration of mines and development and operation of mines and in payment of indebtedness. Office—Tucson, 15 100,000 unit. ment clubhouse. Price—$6 project site facilities; for financing ex¬ pansion program; and for liquidation of bank loans and other corporate purposes. Office—700 43rd St., South. Gt. Petersburg, Fla. Underwriter—None, j v $110 land, grandstand, mutual plant building, stables and paddock, dining hall, service build¬ ing, administrative building, penthouse, tote board and two Proceeds—For purchase and development of sub¬ division land, including shopping site; for new equip¬ — Proceeds—For construction including „ , . at $2 share. Proceeds—To satisfy creditors' claims and for general corporate purposes. Office—41 E. 42nd St., New York 17, N. Y. Underwriter—Mortimer B. Burnside & Co., Inc., New York 5, N. Y. Price track, a stock tributors 15-year sinking fund sub¬ share of common stock. of on . Publications, Inc. (letter of notification) 130,000 shares of com¬ (par 10 cents), of which 30,000 shares will be offered for 30 days to the company's employees, and to the company's news dealers, wholesalers and dis¬ to be offered in units of $100 principal amount of deben¬ one notes in units of $500 each. Dec. ordinated debentures and 40,000 shares of common stock, tures and Thursday, January 22, 1959 . mon Inc. filed $4,000,000 of 6% 1 Statement effective Jan. Great American — Florida Builders, Market 1958, and has been extended to expire Mich. Dec. 927 Grand Union Co. stock. For Price—At par ($1.50 per writer share. per 19, 1959; rights to expire Feb. 16. Proceeds—To selling stockholder. Street. Wilnlington. Del. Under¬ Oct. 29 filed 187,534 shares of common stock (par $5) being offered in exchange for outstanding common stock of Sunrise Supermarkets Corp. at the rate of one share Industry, Inc. 16 filed 200.000 shares of class A common stock. capital. — Jan. on writer—None. Corp., Boston. Mass. Dec. held Price—$2 Fidelity Capital Uunu, Inc., Boston, Mass. (2/9) Jan. 12 filed 1,000,000 shares of capital stock. Price—$12 per share Proceeds — For investment. Distributors— Kornblciwer & Weeks. Chicago, 111., and The Crosby Finance Grain Elevator Warehouse Co. Nov. 3 filed 100,000 outstanding shares of common stock for the'outstanding 12ft debentures of three subsidiaries of Federated. Office—1 South Main Street, Port Chester. K. . — offer $210,000 of the debentures to purchase the capital Etock of Consumers Time Credit, Inc., a New York company; $442,000 of the debentures are now stock common 143,127 shares of stock outstanding and $614,360 of 5% into shares of common at $28.0374 per share. If all these debentures were converted into common stock prior to the record date, a total of 164,724 common shares would be outstanding. Warrants will expire on Feb. 27, 1959. Price—$3 per share. Proceeds—For capital and surplus. Office Government Employees Insurance Building, Washington, D. C. Underwriters — Johnston, Lemon & Co., Washington, D. C.; Eastman Dillon, Union Securities & Co., New York; and Abacus Fund, Boston, Mass. -fc Federal Oil & Exploration Co. Jan. 8 (216,42.9 shares holders of . —Bache & Hilton Credit Corp., Beverly Hills, Calif. Dec. 18 filed 1,927,383 shares of common stock being offered for subscription by of record Jan. 15 of Hilton common Hotels Corp. (par $1) stockholders at the rate of share of Hilton Credit stock for each two shares of Hilton Hotels stock; rights to expire on Feb. 2. Price— one $3.25 per share. Proceeds — Together with bank loans, will comprise the operating funds of Hilton Credit and will be used for general corporate purposes and to finance the company's purchase of charge accounts from Hilton Hotels and other establishments who may to honor Carte Blanche cards. Underwriter — agree Carl M. Loeb, Rhoades & Co., New York. Hinsdale Raceway, Inc., common stock at par • St., Sapta Barbara, Calif. Israel Jan. 8 2,000 debenture notes. ($1 per share) and the Investment Advisor—In¬ Calif, Underwriter Research Co.. Santa Barbara, Co., New York. (The State of) filed $300,000,000 of second development bonds, 15-year 4ft dollar coupon bonds (to be issued in five series maturing serially from March 1, 1974 to March 1, 1978) and 10-year dollar savings bonds (each due 10 years from first day of the month in which issued). Price—100% of principal amount. Proceeds— part to consist of For improvements, etc. for Israel, Underwriter—Development Corp. 215 Fourth Ave., New York City. Offering— Expected early in March. 1959. Itemco Inc. Nov. 28 (letter of Hinsdale, N. H. evidencing 1,000,- Dec. 29 filed capital trust certificates 000 shares of capital stock, and Price—The guna stock » notification) 200,000 shares of common (par 10 cents). Price—$1 per share. Proceeds—To acquire machinery and equipment and additional space for test laboratories;, and for working capital. Office— 4 Manhasset Ave., Port Washington, L. I., N. Y. Under- Volume 189 Number 5814 writer Fennekohl B. — & . . . Co., 205 East 85th St., New Jet-Aer Corp., Paterson, 5 (letter of notification) N. J. 10000 shares of class A common stock (par $1.50). Price — $10 per share. Pro¬ ceeds—For purchase of modern automatic filling equip¬ Dec. ment and for marketing and advertising program. Office Underwriter—None. Ave., Paterson,N. J. (by amendment) an additional 1,000,000 Custodian Fund Certficates of Participation Series S2. Price—At market. Proceeds—For investment. Kimberly-Clark Corp. Envelope Co. of West Carrollton, Ohio, on the basis of three-quarters share of Kimberly stock for each offer will expire on Feb. 27, The exchange is contingent on acceptance by all share 1959. of a The American. of Nov. 24 January or early in February. 602,786 shares of common stock. Price—$1 Proceeds — For additional working capital. Office—Siloam Springs, Ark. Underwriter—None. share. per Mississippi Chemical Corp., Yazoo City, Miss. filed 200,000 shares of common stock (par $5) 8,000 shares of special common stock (par $75).' Price—For common stock, $8.75 per share; for special common stock, $131.25 per share. Proceeds—For con¬ struction program, to purchase shares of Coastal Chem¬ ical Corp. (a subsidiary), and the balance will be added to surplus. Underwriter—None. Dec. 24 Dec. 30 filed 225,000 shares of common stock to be of¬ fered in exchange for the common stock of the Ameri¬ can of the stockholders. and • Los Angeles 30. on a pro to public. Proceeds—To reduce short term bank loans for working capital. Office — Los Angeles, Calif. Underwriter Dempsey-Tegeler & Co., Los Angeles, and — Calif. 21, 1959 (with an oversubscription privilege);rights expire Feb. 9, 1959. Price—To be supplied by amend¬ Proceeds—To reduce short-term bank loans in¬ Jan. to ment. Mining Corp. Sept. 29 filed 350,000 shares of distribution common stock. Price—$1 share. Proceeds — For the acquisition of properties option and for various geological expenses, test drilling, purchase of equipment, and other similar pur¬ poses. Offices—Wilmington, Del., and Emporium, Pa. under Underwriter—None. M. C. A. Credit Co., Inc., Miami, Fla. Oct. 6 filed 100,000 shares of common stock. Price—$5 Proceeds—To reduce current indebtedness to share. Walter E. & Share Heller & Co. Underwriter—Plymouth Bond Corp., Miami, Fla. Power Co. Mairco, Inc. 6 (letter of notification) 600 shares of common subscription by stockholders of record Jan. 10, 1959 on the basis of one share of addi¬ tional common stock for each five shares held; rights to expire on Jan. 30, 1959. Price—At par ($100 per share). Proceeds—For inventory and Working capital. Office— 1026 N. Main Street, Goshen, Ind. Underwriter—None. to stock offered for be Mammoth Mountain Inn Corp. (letter of notification) 70,000 shares of common stock (par $5). Price—$5.50 per share. Proceeds—To be ,*used to build and operate and all-year resort hotel. Office Dec. 10 —Suite 204, 8907 Wilshire Blvd., Beverly Hills, Calif. Underwriter—None. Letter to be amended. • Montana (letter of notification) 17,241 shares of common $2) to be offered only to certain salaried employees and sales representatives and agents of the company pursuant to the terms of an option and stock purchase agreement. Price—$17.40 per share. Proceeds— (par working capital. Office—222 West Gregory City 14, Mo. Underwriter—None. Blvd., Kansas if Mercantile Acceptance Corp. of California 15 (letter of notification) $43,000 principal amount 5Vz% capital debentures. Price—At par. Pro¬ of 12-year ceeds—For working capital. Office—333 Montgomery St., Francisco, Calif. Underwriter—Guardian Securities Corp., San Francisco, Calif. San Merchants Oct. 8 stock Petroleum Co. (letter of notification) 159,395 shares of common (par 25 cents) being offered for subscription by stockholders of record Nov. 24, 1958 on the basis of one new share for each five shares held; rights to expire 15, 1959 (with an oversubscription privilege). Price —$1.40 per share. Proceeds — To reduce bank loan; to increase working capital and for general corporate purposes. Office—617 W. 7th Street, Los Angeles, Calif. Underwriter—None. Meyer-Blanke Co. Dec. 29 (letter of notification) 13,500 shares of common stock (no par). Price—At the market (Midwest Stock Exchange). Proceeds—To selling stockholders. Office— 310 Russell St., St. Louis, Mo. Underwriter—Smith Moore & Co., St. Louis, Mo. ir Mid-America Minerals, Inc. 19 filed 100 units of participations in Oil and Gas (the "1959 Fund"). Price—$15,000 per unit. Pro¬ ceeds— For working capital, etc. Office — 500 MidAmerica Bank Bldg., Oklahoma City, Okla. UnderwriterFund Midamco, Co. price on the New York Stock Exchange. Proceeds—To¬ gether with other funds, to carry on the -company's con¬ struction program through 1959. / Manager-Dealers — Smith, Barney & Co., Kidder, Peabody & Co. and Blyth Co., Inc. Offering—Indefinitely postponed. Inc., a wholly-owned subsidiary, Oklahoma City, Okla. Mid-Atlantic Marina, Inc., Baltimore, Md. (letter of notification) 60,000 shares of 7% pre¬ ferred stock (par $3.50). Price—$5 per share. Proceeds— Oct. 28 For construction of Town Bank Bldg., a marina. Office Room 104, Old Baltimore 2, Md. Underwriter—Mary¬ land Securities Co.. Baltimore, Md. — '• •< Odlin ceeds—To purchase a and raw textile mill, machinery, equipment materials, and to provide working capital. Office —375 Park Securities Ave., New York, N. Y. Underwriter—Harria Corp., New York, N. Y., has withdrawn a® underwriter. Oil, Gas & Minerals, Inc. of commoa Proceeds—For development of oil and gas properties. Office—al3 International Trade Mart, New Orleans 12, La. Under-> writer—Assets Investment Co., Inc., New Orleans, La. Nov. 16 (letter of notification) 116,000 shares stock (par 35 cents). Price—$1 per share. Oppenheimer Fund, Inc. 5 filed 100,000 shares of capital stock. Price—At* market (about $10 per share). Proceeds—For invest¬ ment. Office—25 Broad St., New York. Underwriter— Oppenheimer & Co., New York. Offering — Expected Dec. sometime • in February. . Pacific Automation Products, Dec. 31 filed 60,000 shares . .* , Inc. of capital stock (par $1). Price* if Morrison Cafeterias Consolidated, Inc. 12 (letter of notification) 9,000 shares of common stock (par $5) to be offered to employees pursuant to an Employees Stock Purchase Plan. Price—$15 per share. Proceeds—For working capital. Address—P. O. Box 309, Mobile, Ala. Underwriter—None. Angeles, Calif. Jan. if National Land Co. of Arizona 16 (letter of notification) 10,000 shares of class A stock. Price—At par ($10 per share). Proceeds —To purchase real estate land and improve and sub¬ divide such land into suitable home and building sites. shares of capital stock. Price—Mini¬ mum purchase of shares is $2,500. Proceeds—For invest¬ ment. Office—404 North Roxbury Drive, Beverly Hills* Calif. Underwriter—Paramount Mutual Fund Manage¬ common ment. Co. Rd., P. O. Box 321, Scottsdale, Ariz. Underwriter—None. May 19 filed 20,000 shares of common stock (par $1), Price—At market. Proceeds—For investment. Under¬ writer—Investors Investments Corp., Pasadena, Calif. Jan. Office—4547 North Scottsdale Inc., Los Angeles, Calif. $20,000,000 53/2% sinking fund subordinated debentures due March 1, 1974, stock purchase warrants Dec. 30 filed 454,545 shares of common stock (par $1) and 485,550 to purchase debentures and stock purchase The debentures and stock purchase warrants for warrants warrants. are to be offered in exchange for National Telefilm Asso¬ ciates, Inc. common stock at the rate of $11 of deben¬ tures and one warrant to purchase one-quarter of a share of National Theatres, Inc. stock for each NTA share. Dealer-Managers — Cruttenden, Podesta & Co., Cantor, Fitzgerald & Co., Inc., and Westheimer & Co. Naylor Engineering & Research Corp. Sept. 29 (letter of notification) 300,000 shares of cumu¬ lative voting and non-assessable common stock. Price— ($1 per share). Proceeds—For organizational ex¬ and first three months' operational expenses. Of¬ fice—1250 Wilshire Blvd., Los Angeles 17, Calif. Under¬ At par penses writer—Waldron & Jan. Jan. Power July 1 filed 100,000 shares of common stock (no par). The stock will be offered only to bona fide residents of Montana. Price—To be related to the current market National Theatres, 9 stock Inc. 60,600 shares of common stock, $43,333.33 3Y4% debentures maturing on or before May 6, 1965, Industries, Inc. Nov. 12 filed $250,000 of 5 lk % convertible debenture® and 250,000 shares of common stock (par 10 cents). Price —Debentures at 100% and stock at $3 per share. Pro¬ Blyth & Co., Inc. Bids—Had been expected to be received up to noon (EDT) on Aug. 26 at Room 2033, Two Rector St., New York, N. Y., but company on Aug. 22 again decided to defer sale pending improvement in market conditions. ★ Marley Co. Jan. of • repay $15,500,000 in bank loans and to carry on the company's construction program through 1959. Under¬ writer—To be determined by competitive bidding. Prob¬ able bidders: Halsey, Stuart & Co. Inc.; Lehman Bros.; Merrill Lynch, Pierce, Fenner & Smith, and Stone & Webster Securities Corp. (jointly); White, Weld & Co.; Eastman Dillon, Union Securities & Co.; Kidder Pea- & Jan. Jan. extension system. (jointly). per For the for curred body & Co., Smith, Barney & Co. and LuHoc per stock (par $5) to subscription by common stockholders at the share for each 10 shares held of record new July 1 filed $20,000,000 of first mortgage bonds due 1988. Proceeds — Together with other funds, to be used to Drug Co. by holders of outstanding stock rata basis; rights to expire on Price—$10.50 per share to stockholders; $11.50 of record Jan. 2 one Montana offered for subscription Jan. be offered for Maine Corp., Portland, Me. Oct. 3 filed 50,000 shares of capital stock (no par) being O. K. Rubber Welders, Dec. 15 filed None. rate of writer—First Oak Ridge, Inc. Sept. 4 (letter of notification) 100,000 shares of commoa stock (par $1). Price — $3 per share. Proceeds — For working capital. Office—11 Flamingo Plaza, Hialeah* Fla.," Underwriter — Henry & Associates, jlnc., 11 Fla¬ mingo Plaza, Hialeah, Fla. * / Atlanta, Ga Dec. 30 filed 33,000 shares of common v-Life Insurance Securities Corp. March 28, 1958, filed 1,000,000 shares of capital stock (par $1). Price—$5 per share. Proceeds—To acquire stock control of "young, aggressive and expanding life and other insurance companies and related companies and then to operate such companies as subsidiaries." Under¬ Miami, Fla. Underwriter—Cosby & Co., Clearwater, Fla. and improvement of gas Underwriters — The First Boston Corp., New York, and The Robinson-Humphrey Co., Inc., (1/23) Proceeds—For machinery and equipment and exploration purposes. Underwriter—None. share. Nylonet Corp. (letter of notification) 600,000 shares of common* stock (par 10 cents). Price—50 cents per share. Proceeds —For working capital. Office—20th Ave., N. W. 75th St.* $692,000 of 6% debentures maturing on or before Dee. 31, 1974 and $123,000 of 7% debentures due on or befora May 6, 1965. The company proposes to make a public offering of 25,000 shares of common stock at $10 per share. The remaining shares and the debentures arc* subject to an exchange offer between this corporation O. K. Rubber, Inc., and O. K. Ko-op Rubber Welding; System, on an alternative basis. Proceeds—Of the public offering, will be used for additional working capital and/or to service part of the company's debt. OfficeSSI Rio Grande Ave., Littleton, Colo. Underwriter— Mobile Gas Service Corp. . Laure Exploration Co., Inc., Arnett, Okla. Dec. 23 filed 400,000 shares of common stock. Price—$2 per $7,000,000 of first mortgage bonds due Feb.. 1, 1984. Price—To be supplied by amendment. Proceeds' —To be used for partial payment of bank loans. Under¬ writer—Lehman Brothers, New York. writer—C. H. Abfaham & Co., Inc., 565 Fifth Ave., New York 17, N. Y. Offering—Expected in latter part of Dec. 23 filed filed 15 Keystone (1/28) Gas Co. Northwest Natural 73* Jan. 7 filed Millsap Oil & Gas Co. ^ Keystone Custodian Funds, Inc. Jan. Military Publishing Institute, Inc. (letter of notification) 125,000 shares of common stock (par 5 cents); Price—$2 per share. Proceeds— For general corporate purposes and working capital. Office—55 West 42nd Street, New York 36, N. Y. Under¬ Dec. 9 York, N. Y. —85-18th (469) The Commercial and Financial Chronicle Co., San Francisco 4, Calif. Nedow Oil Tool Co. May 5 (letter of notification) 150,000 shares of common stock (par one cent). Price—$2 per share. Proceeds—To pay loan; to acquire fishing tools for leasing; and for working capital. Office—931 San Jacinto Bldg., Houston, Tex. Underwriter—T. J. Campbell Investment Co., Inc., Houston, Tex. • (2/2-6) outstanding shares of common stock (par $2). Price—To be supplied by amendment. Proceeds —To selling stockholders. Office—3500 E. 17th St., Kan¬ sas City, Mo. Underwriters—Stern Brothers & Co. and Barret, Fitch, North & Co., Inc., both of Kansas City, Mo. Nelly Don, Inc. Jan. 9 filed 52,600 Jersey Investing Fund, Inc., New York 200,000 shares of capital stock. Price—At market. Proceeds—For investment. Investment Adviser New Dec. 9 filed \ and Distributor—Spear, Leeds it Northern Plastics Corp. Jan. 8 (letter of notification) & Kellogg, New York. stockholders. (par $1) of which 9,500 shares are being Proceeds—To selling Underwriter—William R. Staats & Co., Lo® Offering—Expected today (Jan. 22). Paramount Mutual Fund, Inc. Jan. 2 filed 300,000 Peckman Plan Fund, Inc., Pasadena, Calif. Pennsylvania Power Co. Aug. 1 filed $8,000,000 of first mortgage bonds due 1988*. Proceeds—To redeem a like amount of 5% first mortr* Underwriter—To be determined'; Stuarfc & Co.j Equitable Securities Corp., and Shields & Co. (jointly);? Lehman Brothers, Eastman Dillon, Union Securities & Co., Salomon Bros. & Hutzler and Ladenburg, Thalmanc, & Co. (jointly); Merrill Lynch, Pierce, Fenner & Smitbv and Dean Witter & Co. (jointly). Bids — Tentatively had been expected to be received up to 11 a.m. (EDT) on Aug. 27 but company on Aug. 22 decided to defer sale pending improvement in market conditions. bonds due 1987. gage by competitive bidding. Probable bidders: Halsey, & Co. Inc.; Kidder, Peabody & Co.; White Weld Pennsylvania Power & Light Co. 295,841 shares of common stock (no Dec. 17 filed par) be¬ ing offered by the company for subscription by its com¬ mon stockholders of record Jan. 6, 1959, at the rate oit one share for each 20 new shares then held; rights to expire on Jan. 26. Employees will be given a contingent subscription privilege. Price—$50 per share. Proceeds; —To be added to the general funds of the company and used The for corporate general purposes. First Boston Corp., New Underwriters—- York, and Drexel & Co.,. Philadelphia, Pa. if Pilgrim Helicopter Services, Inc. Jan. 9 (letter of notification) 12,000 shares of commorn stock (par $3). Price — $5 per share. Proceeds — For working capital. Office—Investment Bldg., Washington 5, D. C. Underwriter—Sade & Co., Washington 5, D. C. Pioneer Nov. 10 Trading Corp., filed Bayonne, N. J. 10,000 shares of $8 cumulative preferred stock, series A (par $100) and $1,000,000 of 8% subordin¬ ated debentures, series A, due Dec. 1, 1968 to be offered in units of a $500 debenture and five shares of pre¬ ferred stock. Price—$1,000 per unit. Proceeds — For general corporate purposes. 28,500 shares of common offered for a selling stockholder and the remainder for the company. Price—$10.50 per share. Proceeds—For work¬ ing capital. Office—2nd and Market Sts., La Crosse, Wis. Underwriter—Loewi & Co., Milwaukee 2, Wis. stock be supplied by amendment. —To Underwriter—None. Moines Steel Co. Jan. 9 (letter of notification) 5,555 shares of common, stock (no par) to be offered for subscription by stock¬ holders and certain employees. Price—$54 per share. if Pittsburgh-Des • 1 Continued on page 74 74 (470) The Commercial and Financial Chronicle Continued from San 73 page Diego Imperial Corp., San Diego, Calif. 845,000 shares of common stock, to be of¬ exchange for all of the 45,000 outstanding shares of capital stock of Silver State Savings & Loan Associa¬ tion and 3,000 shares of capital stock of Silver State In¬ Dec. Proceeds—For working capital. Address—Neville Island, Pittsburgh 25, Pa. Underwriter—None. Plastic Applicators, Inc. notification) $150,000 of 6% convertible Dec. 29 (letter of sinking debentures due Jan. 2, 1969 and 30,000 shares of corpmon stock (par $1). Price—Of debentures, fund at par; of stock, $5 per share; Proceeds —- To purchase new equipment and for working capital. Office—7020 Katy Rd., Houston, Tex. Underwriter—A. G. Edwards & Sons, St. Louis 1, Mo. Prairie Fibreboard Ltd. stock (par $1.50, common filed surance Agency, Inc., both of Denver,, Colo. Saratoga Plastics, Inc., Bellows Falls, Vt. Jan. 14 (letter of notification) 18,000 shares of common stock (par $1). Price — $1.50 per share. Proceeds — To purchase molds and equipment required for the full scale manufacture of portable recording Underwriter—None. • Aug. 18 filed 209,993 shares of 9 fered in inces one of Manitoba, Saskatchewan Alberta and and tc "only in the State of Nortfc Dakota." Price $3 per share. Proceeds — For conftruction purpose. Office —Saskatoon, Saskatchewan Canada. Underwriter—Allied Securities Ltd., and United Securities, Ltd., both of Saskatoon, Canada. — expenses. Address Underwriter—None. — Box 301, Bridger, Mont. Indiana, Inc. (2/17) Jan. 21 filed $25,000,000 of first mortgage bonds, series M, due Feb. 1, 1989. Proceeds—To repay bank loans and for construction costs. by competitive Underwriter—To bidding. Probable be determined bidders: Halsey, Stuart & Co. Inc.; Kuhn, Loeb & Co.; The First Boston Corp.; Blyth & Co., Inc.; Glore, Forgan & Co.; Harriman, Ripley & Co. Inc. Bids—Expected to be received on Feb. 17. ing capital and general corporate purposes. Underwrite! —Rassco Israel Corp., New York, on a "best efforts basis. Reynolds Metals Co. 12 amendment. Proceeds—To be used to the extent required to reimburse the company's treasury for the cost of ac¬ quisition of ordinary stock of The British Aluminum Co. Ltd. and to meet the cost of any additional acquisition of such stock. Underwriters—Dillon, Read & Co. Inc., Reynolds & Co. Inc.. and York. Kuhn, Loeb & Co., all of New Richwell Petroleum Ltd., Alberta, Canada June 26 filed 1,998,716 shares of common stock (par $1) Of this stock, 1,174,716 shares are to be sold on behalf oi the company and 824,000 shares for the account of cer¬ tain selling stockholders. The company proposes to offer the 1,174,716 shares for subscription by its shareholderi one new share for each three shares held (par $1). Price—$18.75 per share. Proceeds—To go to a selling stockholder. Office—400 W. Vickery Blvd., Fort Worth, Tex. Underwriter—Kay & Co.; — couver, Canada. ic Rochester Gas & Electric Jan. 16 filed 280,000 shares of be offered for subscription Feb. 5, 1959, at the rate of Corp. (2/6) common stock (no par) to of record by stockholders one new share for each nine shares, or portion thereof, then held; rights to expire on Feb. 24. Unsubscribed shares to be offered to employees. Price—To be supplied by amendment. Proceeds—To be used in connection with the company's construction pro¬ gram, including the discharge of short-term obligations, the proceeds of which, were so used. First Boston Corp., New York. Underwriter—The Rochester Telephone Corp. Dec. 18 filed 195,312 shares of common being offered for subscription by of record Jan. each six 9, 1959 shares then Price—$21 on common the basis of one (par $10) stockholders new held; rights to expire share for on Jan. 26. per share. Proceeds—To repay bank borrow¬ Underwriter—The First Boston Corp., New York. Routh Bobbins Investment Corp. Sept. 22 filed $1,000,000 of 10-year 6% cumulative con¬ vertible debentures and 99,998 shares of common stock Price—Of debentures, at par (in units of $100 each); and of stock, $1 per share. Proceeds For investment! — and working capital. writer—None. Office—Alexandria, Va. Under¬ ★ Safeway Stores, Inc. Jan. 14 filed 395,504 shares of common stock to be of¬ fered to employees of company and its subsidiaries who hold to options to purchase suchshares granted pursuant company's Common Stock Option Plan. St. Paul Ammonia Products, Inc. Dec. 29 filed 250,000 shares of common (par 2 % cents), to be offered for subscription by common stock•f^ersat one new share for each four shares held. Price—$2.50 per share. Proceeds—For additional working capital. Office-South St. Paul, Minn. Under¬ writer—None. Dec. mon - 6130 Haven Drive, Dallas, Texas. Underwriter Co., New York, N. Y. Offering—Not expected until after .Jan. 31, 1959.: /-.J''-*Preston —Sano-& , State in America, Inc., Washington, D. C. stdeks bonds and and acquire other life/ to insurance companies. Address—P. O. Box 678., Gulfport,,' Miss. Underwriter—Gates, Carter & Co., Gulfport, Miss.t Strategic Minerals Corp. of America, Dallas, teat $2,000,000 of first lien mortgage 6% bond* March 31 filed and 975,000 shares of common stock (par 10 cents). Prlet —For bonds, 95% of princmal amount; and for stock $) Proceeds—To erect and operate one or more processing plants using the Bruce - William® share. Process to beneficiate manganese Underwriter—- ores. Dec. 12 filed 50,000 shares of common stock. Price—At Proceeds—For investment. Office — 1033-30th Southwest'-Shares, Inc., Austin, Texas. St., N. W., Washington 7, D. C. Investment Advisor—In¬ vestment Fund Management Corp. - Nov. market. Sheridan-Belmont Hotel Co. > , • Surrey Oil & Gas .Corp., Dallas, Tex. (1/27) 12 filed 300,d00 shares of common stock (par $1). Price—$3 per 4share. Proceeds—To retire current liabil¬ ities and for Aug. 19 (letter of notification) $250,000 of 6% convertible debentures due Sept. 15, 1963 to be offered for subscrip¬ by common stockholders on a pro rata basis. Price— At par. Proceeds—For working capital. Office — 3172 North Sheridan Rd., Chicago 14, 111. Underwriter—None • .drilling and exploration costs and working Underwriter—Peter Morgan & Co., New York. capital. • Swift & Co. 171,525 shares of common stock, deliverable' only upon exercise of options to purchase common stockJan. 19 filed of the compahy,* \£hich options have been issued by the without cash consideration, to eligible officers'- Sire Plan of Elmsford, Inc., New York (2/16) Nov. 10 filed $250,000 of 6% 10-year debentures and 5,000 shares of 6% participating preferred stock (par $50) company, $50 debenture and one share Price—$100 per unit. Proceeds—For acquisition of motels. Underwriter—Sire Plan Portfolios, Inc., New York. company.' a its subsidiaries of preferred stock. Slick Oil Dec. 8 Corp., Houston, Texas $1,500,000 of participating interests in the filed joint venture program, to be offered in $15,000, payable 20% down and the balance upon demand during 1959. Proceeds—To assemble and acquire interests in Canada and Conti¬ minimum nental amounts United of States. Underwriters—Rowles, Winston & Co., Houston* Tex., and Dewar, coast, San Antonio, Tex. i • Robertson & Pan- Tower Nov. Marchant, Inc. $7,443,100 of 5*4% convertible subordinated debentures due Jan. 1, 1979 being offered for subscrip¬ tion by common stockholders on the basis of $100 prin¬ cipal amount of debentures for each 25 shares of stock or about Jan. 15; rights to expire Price—100% of principal amount. bank loans Lehman and for working Jan. 30. Proceeds—To reduce capital. on Underwriter — • Proceeds—For investment in common stock (par $5). payment common of short-term bank loans, for stocks of subsidiaries and general corporate purposes, including additional investments in operating affiliates. Underwriter—To be determined by competitive bidding. Probable bidders: The First Boston Corp.; Morgan Stanley & Co.; Kidder, Peabody & Co. and Merrill Lynch, Pierce, Fenner & Smith (jointly); Eastman Dillon, Union Securities & Co. and Equitable Securities Corp. (jointly); Lehman Brothers. Bids—Ex¬ pected up to 11:30 a.m. (EST) on Feb. 4 at 250 Park Avenue, New York, N. Y. ic Special Situation Real Estate & Development 1 Corporation (letter of notification) 120,000 shares of common stock (par one cent). Price—$2 per share. Proceeds—To purchase and develop properties. Office—130 Park Ave., New York, N. Y. Underwriter—None. Jan. 8 Jan. • due credit To be supplied by amendment. agreement.. Union Underwriters Pinspotters, Inc. for bowling alley beds; $350,000 to pay for other installations, fixtures and equipment; $85,000 to expand two present establishments by increasing the number of alley beds by eight at Yorktown Heights by six at Wilton Manor Lanes, Fort Lauderdale; $300,000 for deposits on leaseholds, telephones and util¬ ities; and $395,000 for working capital. Underwriterand — White, Weld & Co. Corp., both of New York... Bag-Camp Paper Corp. 8-filed <231282 shares of capital stock (par $6.66%) to be offered in exchange for shares of capital stock of Highland;Container Co. in ratio of 0.58 share of Union fqr;ohe/share^of"/Highland. Bag Unless the exchange5 offer is accepted * prior to its expiration of stockholders holding morb..than 25,000 of the outstanding shares, the exchange offer will be cancelled. If the exchange offer accepted/by the holders of so more than 25,000, but 36,00th such shares, the exchange offer may be cancelled-jat the option of. Union Bag. by written or tele¬ graphic/hoticel.o ;th^^ given pri or before March .^V.lOoO. ;r_: ;■* ^t.' .',v Q ic Union Service porp. Continental Corp, common stock, being the number of shares' which would be purchased under the Plan all sueh: contributions were invested in /Tri-Conti* such jf conimoir stock1 at $40.50 per share, the high sale thereof "oA' the'New1 York Stock Exchange oh 7, 1959. ' I / ' " J- nental price Jan. ., • ; United Eipplbyees Insurance Co. •• ,i: April 16 filed 2,000,000.shares of common stock (par $5)* Price $.10 per share. Proceeds — For acquisition of operating properties,; real and/or personal, including — office lease furniture,, fixtures, equipment and office space, by purchase.. Office — Wilmington, Del. Under¬ or writer—None. • - Myrl * ; L. McKee of Portland, Ore., I* . United Security Life. & Accident Insurance Co. 22 filed; 120,000 shares of class A common stock. Price—$3 per'share. Proceeds—To provide the reserves required to be held in life, and accident insurance poli¬ cies, and to pay the necessary expenses in producing Aug. insurance. Edmond M. United Arenas (Delaware) Inc. Nov. 18 filed $2,000,000 of 6% 10-year convertible de¬ bentures (subordinated), due Jan. 1, 1969. Price—To be supplied by amendment. Proceeds—$750,000 to pay AMF Pro¬ Jan. writer—None. Sports Boulder, (1/27-28) $35^000,000 ob first mortgage pipe line bonds, 1979.. Price—v President. tional sales and service facilities at the Fort Montgomery Marine and Yacht Club and for working capital. Office— Mine & Dock Roads, Fort Montgomery, N. Y. Under¬ Inc., ceeds—For-property. additions.and. improvements and/or to reduce outstanding notes .under company's revolving, 13 (letter of notification) 600 shares of common stock (par $5) and $25,000 convertible debenture bonds. Price—$5.25 per share for stock; and par for bonds (in denominations of $25 each). Proceeds—To finance addi¬ i Mart, Transcontinental Gas Pipe Line Corp. less than Co. (2/4) Jan. 9 filed 1,350,000 shares of .. Colo.- ; $5).« share. Proceeds—For working capital and * Jan. 7 filed is Brothers, New York. Southern ■■./;_/ Merchandise filed 500,000 shares of common stock -{par 10 Price—$10 per construction program. Underwriter—Allen Investment Co., Boulder. Colo. Statement effective Dec, 31. Smith-Corona on employees of the company and pursuant to the Stock Option Plan of the' and Stone & Webster Securities Dec. 24 filed held other management and Office—Louisville, Ky. Smith, is President. States Glass & Underwriter—None. Chemical Corp. Nov. 26 filed 708,750 outstanding shares of common stock. Price—At market. Proceeds — To selling stockholders. Office—Tiffin/Ohio. Underwriter—None. ★ U. Jan. Land Development Corp., Lauderdale, Fla. filed 1,055,000 shares of common stock. Price— ($1 pef-share); Proceeds — To be added to. the S. Ft. 16 At par company's general funds and used to develop Pineda Island and other properties that may be acquired-. Under* writers—Aetna Securities Corp., New York, and Roman & None. stock Sign & Signal Co. rV 17 (letter .of notification) 300,000 shares oif comstocki' Price—At par ($1 per share). Proceeds— chemical Shares in ^ Sportonics Corp. stock . Standard per ton, Tex. at the rate of (with an oversubscription privilege). The subscription period will be for 30 days following issuance of sub¬ scription rights. Price—To be supplied by amendment Proceeds—To pay off demand note, to pay other indebt¬ edness, and the balance if any will be added to working capital. Underwriter Pacific Securities Ltd., Van¬ . common stock corporation's (2/5-16) filed 550,000 shares of second preferred stock, convertible series (par $100). Price—To be supplied by ings. Life Insurance Co. Sept. 26 (letter of notification) 3,567 shares of — • f invested to be offered in units of Remo Corp., Orlando, Fla. Sept. 22 filed 100,000 shares of class A common stock Price—To be supplied by amendment. Proceeds—Foi working capital. Underwriter Citrus Securities Co. Orlando, Fla. < 1,000*000 shares of common stock (par $1)* Price—To be supplied by amendment. Proceeds—To¬ gether with $6,500,000 of borrowings, will be used for the acquisition of Spur Distributing Co., Inc., and idr general corporate purposes. Office—Eighth Ave. South and Bradford Ave., Nashville, Tenn. Underwriter -L., Equitable Securities Corp., Nashville, Tenn. f - cluding working capital. Underwriter—Eastman Dillon, Union Securities & Co., New York. > tion Rassco Financial Corp. June 26 filed $1,000,000 of 15-year 6% series A sinking fund debentures due 1973, to be offered in denomination! of $500 and $1,000. Price—At par. Proceeds—For work¬ Jan. common Inc., Hous¬ Public Service Co. of (1/26-30) 15 filed Life, Health & Accident Insurance Co,/^.v July 9 (letter df notification) 50,000 shares of commonstock (pajf^l).'" Price—$5 per share. Proceeds—To be . Service (letter of notification) 300,000 shares of common stock (par 10 cents). Price—$1 per share. Proceeds—For 1959 19, 1959; rights to expire on Feb. 4. Price—$14 per share. Proceeds—Together with a proposed $3,000,000 term loan, will be used for general corporate purposes in¬ ic Pryor Mining Co., Hardin, Mont. Jan. 8 mining new to Thursday, January 22, . promote and expand the development of Ihe Safety School Shelter ibusiness.r Office—c/o Brown Kendrick, common stock (par $1) stockholders on the basis of share for each four shares held of record Jan. being offered Spur Oil Co. . To / Seiberiing Rubber Co. 23 filed 106,841 shares of Dec. to be offered for sale to residents of Canada in the Prov¬ residents of the United States machine units. • Dec. . Johnson, Ft, Lauderdale, Fla., on a best efforts basis. Universal Oil Sports. Arenas (Delaware) Inc. Jan. Nov. 18 filed 461,950 shares of common stock (par one cent). Price—At the market (but in no event less than $6 per share). Proceeds—To selling stockholders. Office —33 Great Neck None. Rd., Great Neck, N. Y. Underwriter— 13 filed Processes, Inc. (2 3-4) 2,900,000 shares of capital stock. Price—To supplied by amendment. Proceeds—To purchase from Guaranty Trust Co. of New. York, as trustee of the Petroleum Research Fund, all of the outstanding shares of capital stock' of Universal Oil Products Co. Office—30 be Algonquin Road, Des Plaines, 111. Underwriters—Lehman • Volume 189 Number 5814 Smith, Brothers, . . The Commercial and Financial Chronicle Co., & Barney . Merrill and bank loans and for construction program. Lynch, Pierce, Fenner & Smith, Inc., all of New York. Wen Wood Organizations, Inc. (1 26-2 6) (letter of notification) 100,000 shares of common stock (par 25 cents). Price—$3 per share. Proceeds— For land development and home construction in Florida,' and for general corporate purposes. Office—62 Third Ave., Mineola, L. I., N. Y. and 2259 Bee Ridge Road. Sarasota, Fla. Underwriter—Michael G. Kletz & Co., • Dec. 18 New York, N. Y. Inc., 30 Rockefeller Plaza, ★ White Pine Mining Co. 8 (letter of notification) Jan. ($1 stock. Price—At par y , Street, Reno, Nev. Underwriter—None; " ' , if William Hilton Inn Co. Jan. 19 filed together with The William Hilton Trust, $600,000 of trust participation " certificates, 9,000/shares ojf class A common stock (non voting), and 1,050 shares of class B common stock (voting); to be offered in 600 jjnits, each consisting of 1Q certificates- ($100 .face, amount)/15 class A shares and 1 class B share. Price— $1,160 per unit. Proceeds—Together with bank borrow¬ ings, will be used to purchase from the Sea Pines Plan¬ tation Co. a tract of approximately three acres of ocean Hilton Heal Island, to construct the inn, purchase all furniture, fixtures and equipment nec¬ essary; to operate the Inn and to provide necessary working capital (and to reimburse Sea Pines Plantation for some $20,000 of costs advanced by it. Underwriter— The Johnsom Lane, Space Corp., Savannah, Ga. property First National Jan. is on Bank & Trust to Co., Tulsa, Okla. vote to approve a plan to 100,000 shares of additional capital stock (par $10) offer sxocknoiciers about Jan. a were one-for-six basis 13, crease 1959. Price—$27 capital and surplus. stockholders to of record share. Proceeds—To in¬ Underwriter—Merrill Lynch, on Georgia Power Co. Dec. 10 it was announced that the company plans to issue and sell $18,000,000 of 30-year first mortgage bonds. Pro¬ ceeds-—For construction program. Underwriter—To be determined by competitive bidding. Probable bidders Halsey, Stuart & Co. Inc.; Blyth & Co., Inc., Kidder, Pea¬ body & Co. and Shields & Co. (jointly); Lehman Broth¬ ers; The First Boston Corp.; Morgan Stanley ,& Co.; Equitable Securities Corp. and Eastman Dillon, Union Securities & Co. (jointly); Harriman Ripley & Co. Inc. Registration—Planned for Aug. 14. Bids—Expected to be received on Sept. 10. • Great Atlantic Dec. the 15 Pacific Tea & > common — ;; Gulf Power Co. (4/2) Dec. 10 it was announced that the company plans to issue $7,000,000 of 30-year first mortgage bonds. Pro¬ ceeds—For construction program. Underwriter—To be determined by competitive bidding. Probable bidders: Halsey, Stuart & Co. Inc.; Merrill Lynch, Pierce, Fenner and sell Alabama Deb. 10 it issue and Power -Co. that the announced was sale of Proceeds bonds. (4/30) $20,000,000 For — plans the construction writer—To be determined by able bidders: company, of 30-year first mortgage program. Under¬ competitive bidding. Prob¬ Halsey, Stuart & Co. Inc.; Lehman Broth¬ Eastman Dillon, Union Securities & Co., Equitable Co. (jointly); Harriman ers; Securities Corp. and Drexel & Ripley & Co., Inc. and Goldman, Sachs & .Co. (jointly); Morgan Stanley & Co.; Blyth & Co., Inc. and Kidder, Peabody & Co. (jointly); The First Boston Corp.- Regis¬ tration—Planned for April 3. Bids—Expected to be re¬ ceived April 30. on \ Wililam t' J. Hogan, Executive American Natural Gas Co. ©ec. 15 it that announced the has filed application with the SEC for the issuance of 486,325 "additional shares of common stock (par $25) in the early was company an jmonths of 1959 to stockholders under rights on the basis of one share for each 10 shares held new subscription privilege). (with an over¬ Price—To be determined just prior to offering. Proceeds—To be used as the : equity base for the financing of substantial expansion programs of system companies. Underwriter—To be determined . ^.by competitive bidding. '& Co. and First The Drexel Boston & Probable bidders: White, Weld Co. (jointly); Blyth Inc.; Neck, L. I., N. Y. announced that the stockholders will vote was 31 &.Co., Corp. Central Bank & Trust Co., Great Dec. 31 it approving a proposed subscription of¬ fering of 38,503 additional shares of capital stock; Price *'-—$20 per share. Proceeds—To increase capital and surJan. on - V on Columbia ,Dec. 1 it was Gas System, Inc. reported that the company: may issue and common stock in the first half of 1959. Proceeds—To repay outstanding bank loans. Underwriter by competitive bidding. Probable bidders: Lehman Brothers and Eastman Dillon, Union be determined •Securities & Co. (jointly); Merrill Lynch, Pierce, FenSmith, White, Weld & Co., Shields & Co. and R. W. Pressprich & Co. (jointly); Morgan Stanley & Co. & *ner ' stockholders. are to be sold for the account of selling Proceeds—For expansion. Underwriter— Offering—Expected in Bell Telephone Co. (2/25) Dec. 24 it was announced company plans to issue and sell $50,000,000 first mortgage bonds dated March 1, 1959 and due March 1, 1994. Proceeds—For improve¬ ments, etc. Underwriter—To be determined by competi¬ tive bidding. Probable bidders: Halsey Stuart & Co. Inc.; Morgan Stanley & Co.; Glore, Forgan & Co. and Eastman Dillon, Union Securities & Co. (jointly). Bids —Expected to be received on Feb. 25. Interstate Motor Freight System, Inc. (Mich.) Dec. 1 it was reported that the company plans to issue and sell 125,000 shares of common stock. Underwriters— A. C. Allyn & Co., Inc. and Walston & Co., Inc. " • Japan 7 it stated was $30,000,000 of bonds Dec. 29 it that may issue an soon Power & Light Co. reported that the company plans to issue City if Kansas was "if Denver & Rio Grande Western RR. (2/4) Bids will be received by the company at 1531 Stout St., Denver 1, Colo., up to noon '(MST) on Feb; -4 for the purchase from it of $2,190,000 equipment-trust certifiseries X, maturing semi-annually from Sept. 1,. 1959 to March 1, 1974, inclusive. .Probable bidders! Hal¬ sey, Stuart & Co. Inc.; Salomon Bros. & Hutzler. and sell $20,000,000 of first mortgage construction bonds. Proceeds— Underwriter—To be deter¬ Halsey, Stuart & Co. Inc.; The First Boston Corp. and Blyth & Co., Inc. (jointly); Equitable Securities Corp.; White, Weld & Co. and Shields & Co. (jointly); Kuhn, Loeb & Co., Salomon Bros. & Hutzler and Eastman, Dillon, Union Securities & Co. (jointly); Lehman Brothers and Bear, Stearns & Co. (jointly). Offering—Expected in May or program. June. Kansas Gas & Electric Co.t March 31, G. W. Evans, Chairman, announced that com¬ pany plans to sell some bonds originally scheduled for mid-year of 1958. The proposed sale was subsequently deferred until early 1959. Proceeds — About $8,000,000 for construction program. sell -construction gan if Duquesne Light Co. (2/24) it was announced company plans Jan., 13 to issue and $10,000,000 of first mortgage bonds. Proceeds—For program. Underwriter—To be determined .by competitive bidding. Probable bidders: Halsey, Stuart .& Co. Inc.; White, Weld & Co.; The First Boston Corp.; Kuhn, Loeb & Co., Eastman Dillon, Union Securities & Co., A. C. Allyn & Co., Inc., and Ladenburg, Thalmann & Co. (jointly); Glore, Forgan & Co.; Harriman Ripley & Inc.; Drexel & Co. and Equitable' Securities Corp. (jointly). Bids—Scheduled to be received on Feb. 24. Co. v Eastern Utilities Associates *" by competitive bidding. Probable bidders: Stuart & Co. Inc.; Kidder, Peabody & Co., and 14 it was announced company $10,000,000 of first mortgage bonds due 1988. ceeds—For construction program. petitive bidding. Probable bidders: Kidder, Peabody & Co.; Stone & Webster Securities Corp. stockholder and $131,250 by a bank) on a more perma¬ nent basis. This may be done through equity or con¬ on the basis of one new Underwriters—To be share* for each determined by 12 Equitable Gas Co. July 18 it was announced that the company expects later in the year to issue and sell additional securities, prob¬ ably preferred stock, to secure approximately $5,000,000 of additional funds. Proceeds—Together with $7,000,000 from private sale of 4>k% bonds, to repay short-term vertible debenture financing. Office—75 Pitts St., Bos¬ Miami Window Corp. reported that the company plans issuance was 6V2% debentures due 1974 {wfth $1,000 debenture to -carry & warrant to buy 200 shares of common stock at $3 per share). Underwriters—Cruttenden^ Podesta & Co., Chi¬ cago, 111., and Clayton Securities Corp., Boston, Mass. Offering—Expected at end of February. sale «nd of $2,500,000 warrants—each attachable Mississippi Power Co. (6/25) 10 it was announced that this company plans to Dec. issue and sell $5,000,000 of 30-year first mortgage bonds. Underwriter—To competitive bidding. Probable bid¬ Halsey, Stuart & Co. Inc.; Eastman Dillon, Union Securities & Co. and Equitable Securities Corp. <(joint¬ construction program. Proceeds—For be determined by ders: ly) / Merrill Lynch, Pierce, Fenner & Smith; Kidder, Peabody & Co. and White, Weld & Co. .(jointly). Regis¬ tration—Planned for May 29. Bids—Expected to be re¬ ceived June 25. on * / " 1 if Monongahela Power Co. Dec. 29 it was reported that the company plans of about $16,000,000 of first construction For program. the sale mortgage^ bonds. Proceeds— Underwriter—To be >deter¬ competitive bidding. Probable bidders: Halsey, Stuart & Co. Inc.; Eastman Dillon, Union Securities & Co. and Salomon Bros. & Hutzler (jointly); Harriman mined by Ripley & Co., Inc.; Equitable Securities Corp.; W. C. Langley & Co. and The First Boston Corp. (jointly); Merrill Lynch, Pierce, Fenner & Smith; Kidder, Peabody White, Weld & Co. (jointly). Bids—Expected be received in the latter part of March or the early & Co. and to part of April. Newark, N. J. (1/23) proposed offer¬ State Bank, National Jan. 13 stockholders voted to approve a ing of about 80,000 shares of common stock to stock¬ holders of record about Jan. 23, 1958, on the basis of one new share for each six shares than held; rights to expire on Feb. 16. Price—$50 per share. Proceeds—To increase capital and surplus. Underwriter—Clark, Dodge & Co., New York. , 1 , Equitable Life Assurance Co. announced that the company plans an of¬ North American Dec. 1 it was fering of 950,000 shares of capital stock. Price — $10 per share. Proceeds—To increase capital and surplus. Un¬ derwriter—John M. Tait & Associates, Cincinnati, Ohio. North American Van Lines, Inc. 20, James D. Edgett, President, announced com¬ pany plans early in 1959 to make a public offering of its stock, and has applied to the Interstate Commerce Com¬ mission for authority to do so. Northern Gas Illinois Co. sell in including some is a possibility of a preferred stock issue and raising of some funds through common stock financing, "perhaps in the form of convertible debentures." Proceeds—For capital ex¬ penditures. Underwriter—To be determined by com¬ petitive bidding. Probable bidders: Halsey, Stuart & Co. Inc.; Ihe First Boston Corp.; Glore, Forgan & Co.; Dec. it 12 reported that the company will was 1959 about $35,000,000 of new securities, bonds, in addition, there first mortgage Blyth & Co., Inc. . Northern Indiana Public Service Co. the company plans sale first mortgage determined by competitive bidding. Probable bidders: Halsey, Stuart & Co. Inc.; Equitable Securities Corp.; Lehman Brothers and Bear, Stearns & Co. (jointly); Eastman Dillon, Union Securities & Co.; The First Boston Corp.; White, Weld & Co.; Dean Witter & Co.; Blyth & Co., Inc. and Merrill Lynch, Pierce, Fenner & Smith (jointly); Harri¬ man Ripley & Co., Inc. Bids—Expected to be received Dec. 29 it from bonds before was reported that $25,000,000 to $30,000,000 of 1989. Underwriter — To be due April 1. Northern ' "... States Power Co. - (Minn.) 3, Allen S. King, President, announced that the plans about the middle of 1959 to put out a stock issue and possibly a $15,000,000 preferred stock issue if there is a satisfactory market. Proceeds— Dec. Louisiana Dec. 29 it was Power & Light Co. reported that the company plans to issue $7,500,000 of preferred stock (par $100). Under¬ writer—To be determined by competitive bidding. Prob¬ and sell To repay derwriter bank loans and for construction program. Un¬ — To be determined by competitive bidding. Probable bidders (1) For preferred stock: Blyth & Co., Corp. (jointly); Lehman Broth¬ ers and Riter & Co. (jointly); Merrill Lynch, Pierce, Fenner & Smith; Harriman Ripley & Co., Inc. and East¬ man Dillon, Union Securities & Co. (jointly); Kuhn, Loeb & Co. (2) For common stock: Lehman Brothers and Riter & Co. (jointly); The First Boston Corp., Blyth & Co., Inc. and Kuhn, Loeb & Co. (jointly); White, Weld & Co. and Glore, Forgan & Co. (jointly); Merrill Lynch, Inc. and The First Boston Pierce, Fenner & Smith. Our River Electric Co., Dec. 22 it was ton, Mass. - shares common com¬ stockholders -shares held. common company Laboratory for Electronics, Inc. July 3, Henry W. Harding, President, announced that the directors are currently considering refinancing $790,000 of outstanding notes ($658,750 held by a principal iJan. 5 the trustees approved an offering iri early March of 96,765 additional shares of common stock to common * Dec. 15 it & Light Co. Power plans to issue and Pro¬ Underwriter—To bo determined by competitive bidding. Probable bidders; Halsey, Stuart & Co. Inc.; The First Boston Corp.; Glore, Forgan & Co.; Harriman Ripley & Co. Inc.; White, Weld & Co.; Blyth & Co.. Inc.; Equitable Securities Corp Feb. of Price—$26 per share. Proceeds—To increase capi¬ tal and surplus. Underwriters—Rauscher, Pierce & Co., Inc. and First Southwest Co., both of Dallas, Texas. & Co., and Goldman Sachs & Co. (jointly). Kansas sell shares additional 125,000 the basis of one new share for each 10 on held. of Underwriter—To be determined Halsey, Merrill Lynch, Pierce, Fenner & Smith (jointly); Lehman Brothers; Eastman Dillon, Union Securities & Co. and Stone & Webster Securities Corp. (jointly); Glore, For¬ ■cates, of Dallas, Texas. to vote on authorizing were Nov. (Empire of) of approximately be publicly offered on the American market. Proceeds — For public works projects, etc. Financial Adviser—The First Boston Corp., New York. Offering—Expected early in February. ; Jan. stockholders the 20 issuance the • Illinois mined by competitive bidding. Probable bidders: ;sell additional —To 100,000 shares For Underw riter—None. plus. Heublein, Inc. Aug. 25 it was reported that the company plans early registration of 400,0(j0 shares of common stock; of which 1959. Vice-President, Finance, said this corporation may soon be.fn the mar¬ ket with a new equity type offering. ; Underwriter— May be Lazard Freres & Co., New York... v 13, Smith, Salomon Bros. & Hutzler and Drexel & Co. (jointly);, Eastman Dillon, Union Securities & Co.; Equitable Securities Corp.; Kidder, Peabody & Co. and White, Weld & Co. (jointly); Blyth & Co., Inc. Registra¬ tion—Planned for March 6. Bids—Expected to be re¬ ceived on April 2. Glore, Forgan & Co., New York. , ★American Airlines, Inc. Jan. & / Mercantile National Bank, Jan. Co., Inc. voting stock outstanding following 10-for-l split was listed on the New York Stock Exchange. A large secondary offering has been rumored. Underwriters May include: Blyth & Co., Inc.; Lehman Brothers and Smith, Barney & Co. new Halsey, Stuart & Co.-Inc.; White, Weld & Co., Blyth & Co., Inc. and Shields & Co. (jointly); Mer¬ Pierce, Fenner & Smith, Kidder, Peabody & Co. and Harriman Ripley & Co., Inc. (jointly); Salomon Bros. & Hutzler, Eastman Dillon, Union Securities & Co. and Equitable Securities Corp. (jointly); The First Bos¬ ton Corp. and Glore, Forgan & Co. (jointly). Bids—Ex¬ pected to be received sometime in April. able bidders: stock (9/10) 75 rill Lynch, per Pierce, Fenner & Smith, Oklahoma City, Okla. ing expenses. Office—Cheney Bldg., 139 North Virginia front Underwriter* —May be The First Boston Corp.; Kidder, Peabody & Co.; Merrill Lynch, Pierce, Fenner & Smith; and White. Weld & Co., all of New York./ 300,000 shares of- common share). Proceeds—For min¬ per (471) Luxemburg offer of 1959. Under¬ reported that this company plans to $10,000,000 of bonds 1n the early part writers—The First Boston Corp. and Kuhn, Loeb & Co.,, both of New York. . Continued on page /o 76 The Commercial and Financial Chronicle (472) * Continued from page Proceeds—For acquisitions. 75 Inc., New York. Pacific National Bank of San Francisco • the at 13 Dec. 10 it rate Jan. 14 it Power & ing to common stockholders of 207,852 shares of addi¬ tional common stock at the rate of one new share for each 20 shares held about March Planned for • ^Puerto Un¬ Proceeds—For construction program. Rockland-Atlas National Bank of Boston, it it 11 call 150,000 shares of common sured Mass. 13 The it high grade corporate bond list since the that the putting on a Treasury's the turn the of dissemination Congress raise the on that $10,000,000 of this common stock week which the Government may offer new bond issues. reports bid as¬ acted as Steel the reception Treasury's million priced of at accorded offering 21-year, 99, to of 4% yield de¬ a $750 bonds, 4.07%. bonds while the only $3.20 per $1,000 lower, indicating rather similar thinking on the part of the competing groups. Market in observers that report the and traders institutional seasoned and interest new debt for total a of $1.8 billion of the And while there is always a recognized amount of "padding" •of such orders, it was considered that the foregoing total, 2.4 times the showing a tend¬ expand considerably at to ency point. offered, consisted over-whelmingly of bona fide subscriptions. that talk of a move to raise ury, rather than make move, would revert to fjorrowing for Again, it is the some such in is that year. latest The hesita¬ of fixed income the the in a continued and in widening yields over the part technics pyro¬ equity spread favor of in market, relative bonds, is a short-term was cideration became a pressing fac¬ tor, could be arranged by offering bonds at the necessary "discount" from parity. There would not be anything novel in such procedure. was employed the recent been four pursued in the of case percents and has regularly in the weekly sale of discount bills. ' Real Quick Mover as yet, but have the into as rush to buy observers note "they any money" anytime they mortgage, pipe line bonds, encountered brisk when that issue Based was on the volume awarded sale the Of sale of the the best since the turn of the year for underwriters and distributors of proceeds the from bonds, $25,000,000 the prepayment 41/4% notes due June 1, 1959, of be new for used the balance will be, added company's to capital working and will be available for construc¬ tion of facilities, for reduction of the amount of 3%% issued are under credit agreement, porate notes, which revolving for other cor¬ a purposes. a are or not refundable at lower interest cost to the com¬ pany prior to Jan. 1, 1964. Other¬ wise they are redeemable at reg¬ ular redemption prices ranging 104.50% to 100%, and at sinking fund redemption price from beginning July 1, 1960. The bonds on before or and Robert W. Baird & ties a competitive bidding. Probable Co. Smith, Barney & Co. (jointly); Equitable Securi¬ Corp. and Eastman Dillon, Union Securities & Co. (jointly); White, Weld Offer¬ & Co., Kidder, Peabody & Co. Secondary Completed A share. The term bank loans working capital greater volume required by a of commercial business obtained during the past year as a result of the transition to jet aircraft by the major air¬ of about $179 million lines. On Dec. 1, 1958, the com¬ had unfilled orders amount¬ ing to about $222,000,000 of which about 65% represented orders for components for commercial air¬ ponents remainder for military for com¬ aircraft. assemblies for craft. company The also other for aircraft. Rohr owns its principal plants located in Chula Vista and Riverside, Calif.; an assembly plant near Auburn, Wash., and its new corporate offerings is on with Consolidated Edison's issue of $59,778,600 of convertible debentures "on rights," set to open Tuesday, as the largest single item. The same day Avco Manufac¬ turing Corp. has $15 million of de¬ bentures slated for offering and Central Illinois Public Service Co. open bonds. bids for $12 million of Also on Tuesday, Trans¬ continental gas Pipe Line Corp., will market $35 million of bonds and Central Hudson Gas & Elec¬ tric Corp. has 350,000 shares of to other companies and municipalities and gas districts, and directly to tain industrial is also users. engaged in cer¬ facilities in Los explora¬ tion for and development and pro¬ duction of gas and oil. For the 31, 12 000 and fiscal months ended Oct. revenues 1958, net sales of the net income com¬ to With La Hue Inv. ST. PAUL, Burke is now Minn.—Ralph affiliated Hue Investment with B. La Co., Pioneer En- dicott Arcade. Joins Paine, Webber (Special to The Financial Chronicle) MINNEAPOLIS, Minn. —Frank W. McDermott is now with Paine, Webber, Jackson & Curtis, Pills- bury Building. With Jaclyn Oertle ended July 31, 1957. LOUIS, Clugston has Mo.—Donald rejoined $12,- Midwest Clugston 000 and Frank N. of the Stock has L. Dempsey- Exchanges. Mr. recently been with poria, Kans. & Securities, 7713a Brookline Terrace. J. C. Rahel Adds and Warren joined the staff of Jaclyn Oertle Investment York New LOUIS, Mo.—James B. Bi- ondo has Tegeler & Co., 1000 Locust Street, 117,000, compared with $101,151,- $11,269,000 for the calen¬ Ex¬ previously (Special to The Financial Chronicle) of $3,760,000 (Special to The Financial Chronicle) 394,000 income Stock was with Ryan, Sutherland & Co. ST. members dar year 1957. $4,022,000 Rejoins Dempsey-Tegeler $99,- net Midwest (Special to Tub financial Chronicle) of the company amounted to and and changes. Mr. Howe ended year amounted to $147,538,000 for the year ST. 31, 1958, total operating Kenower, MaeArthur & Co. of De¬ troit, Mich., members of the De¬ An¬ The company the Ohio. — Richard T. Howe has become associated with geles. Several other properties are pared with net sales of $115,766,- wholesale (Special to The Financial Chronicle) TOLEDO, leased. the ; With Kenower, MacArthur manu¬ parts and net income to at shire Street. multi-engine, various warehouse Mass. — Barbara A. joined the staff of Weld & Co., Ill Devon¬ has White, jet, turbo-prop and piston engine air¬ factures White, Weld BOSTON, Cook troit Principal products of the com¬ pany are power package or pod state transmission and sale of nat¬ gas, Joins Smelting (Special to The financial Chronicle) pany craft and the it is understood, proceeds, increase to and ural total The will go to the American & Refining Co. ceeds of the sale to reduce short- company the inter¬ . West Coast manufacturing intends to use the pro¬ July for secondary offering of 225,973 common stock (par $5) Corp. was made on Jan. 21 by Merrill Lynch, Pierce, Fenner & Smith, Inc. The offering was quickly completed, ing was quickly completed. of Cerro de Pasco concern pipeline system April 15. Regis¬ on 9. shares of The First Boston Corp. and Les¬ ter, Ryons & Co. are joint man¬ agers of the group that is offer¬ ing publicly today (Jan. 22) an issue of 300,000 shares of Rohr Aircraft Corporation common stock, par value $1, at $22.50 per- The company owns and operates a (jointly); The First Boston Cerro de Pasco Corp. Ryons Group Offers During maturity. securities. new tap, bid of 99.11%. on a sinking fund will retire all of the looming for the period, next week promises to be A net at competitive new corporate issues of the issue Jan. 20 on of par of Gas pipe line sink¬ ing fund bonds, 4%% series due 1979, at 100%. The group was a Good Week Ahead will Southern Natural Gas Co.'s $35 million of 20-year, first demand by bidders: Halsey, Stuart & Co. Inc.; First Boston-Lester offered 000,000 of Southern Natural The bonds True, this rising interest on the part of major investors has not blossomed which publicly yesterday (Jan. 21) $35,- weighty factor. a time ahead. underwriters the Treas¬ noted, the matter of increased yield, if such a con- It of they I have ceiling on such interest rates is get ready. jyremature to say the least. Con¬ census seems to be that the $14,000,000 first mortgage bonds. Underwriter determined be (4/15) of Blyth & Co., Inc., and Kidder, Peabody & Co. headed a group and securities million Natural Gas Bonds interests, it is argued, are scanning things more closely than on $7 plus Blyth-Kidder, Peabody Group Offers Southern amount Feeling in the market place was Rohr Aircraft Stock will Such tion bonds, Co. first mortgage Institutional Interests assumption Prospective buyers placed orders Uonds. it tration—Planned for March Northwest Natural Gas Co. bonds. a was this considered was reported that the company contemplates —To time. some common slated for offering. Wed¬ nesday brings $50 million Inland group paid the price of 99.11 for the a coupon of good Power & Light Co. 12 Corp. Bids—Expected to be received issue markets is what it Wisconsin Jan. offering and the rest will consist of first ing—Not expected for the $15,000,000 of first mortgage bonds. Underwriter—To be determined by competitive bidding. Probable bidders: Halsey, Stuart & Co. Inc.; Lehman Brothers and Eastman Dillon, Union Securities & Co. (jointly); The First Boston Corp. and Harriman Ripley & Co. Inc. (jointly); Kidder, Peabody & Co. and White, Weld & Co. (jointly). Bids—Expected to be received some time in May. • Co. will be raised via reported the company contemplates was derwriter—Dillon, Read & Co., Inc., New York. issues, emanating from <€lie Capital developed in the wake cidedly it 29 issue and sale of about Corp. new capital June 2. on and Salomon Bros. & Hutzler reports on Such Dec. reported that the company has filed an application with the Federal Power Commission cover¬ ing $40,000,000 of additional financing. It is believed investor buying. second be asked to interest rates may ceiling of be received it West Penn Power Co. was successful 4%% €tnd (1/27) company plans early common stock via ail the utility to company than the Gas Transmission quick closing of the books. a recent spur show that announced was yield, plus the fact that the maturity was con¬ siderably shorter than that of most Uetter reported was the sale of Texas Jan. inquiries reported Presumably, been Virginia Electric & Power Co. (6/2) 5 it was reported that the company plans the sale from $20,000,000 to $25,000,000 of additional common stock. Proceeds—For construction program. Under¬ writer—To be determined by competitive bidding. Prob¬ able bidders: Merrill Lynch, Pierce, Fenner & Smith; Stone & Webster Securities Corp. Bids—Expected to York. plans the issu¬ stock (par $5). company record of increase capital and surplus. mortgage bonds. Proceeds—For expansion program. Un¬ Dealers has stockholders its to of for placed on the market, at par, to yield 4.75%. market offered — Proceeds—To on the sale of bonds, debentures and preferred Proceeds—To refund $30,000,000 of outstanding bank loans, and the balance will be used for capital ex¬ penditures. Underwriter—Dillon, Read & Co. Inc., New New York. The Bank 15, 1959 the right to subscribe for 10,000 additional shares of capital stock (par $25) at the rate of one new share for each five shares held. Price $35 per share. stock). 40,000 shares of capital stock (par $10) on the basis of one new share for each 6V2 shares held; rights to expire on Feb. 4, 1959. Price—$38 per share. Proceeds—To increase capi¬ tal and surplus. Underwriter — The First Boston Corp., and sale of the 15 Jan. by W. Hargrove, Vice-Presi¬ dent, that the corporation plans to raise about $90,000,000 through the sale of new securities (tentative plans the right to subscribe for an additional ance Jan. Jan. Texas Eastern Transmission /Jan. 21 stockholders of record Jan. 20, 1959 were given Ryder System, Inc. Jan. 12 it was reported that the 13 Dec. announced that sale of $20,000,000 public improvement bonds dated Jan. 1, 1959 and due annually from July 1, 1960 to July 1, 1979, inclusive. Underwriter —To be determined by competitive bidding. Probable bidders may include First National City Bank of New York; J. P. Morgan & Co., Incorporated. Bids—To be received up to 11 a.m. (EST) on Jan. 28. 9 Bids—Expected to be received Technology Instrument Corp. (1/28) (Commonwealth of) Rico was May 1. Co., New York. it Uptown National Bank of Chicago registration of 130,000 shares of amendment to an earlier registration statement. Under¬ writer—Shearson, Hammill & Co. and S. D. Fuller & Co., both of New York. ' derwriter—May be Allen & Co., New York. Jan. 15 it & are Jan. was stock. by Halsey, Stuart & Co. Inc.; Salomon Bros. & Hutzler. March 3. reported that the directors will meet on Jan. 27 to discuss the issuance of 50,000 shares of pre¬ ferred bonds. Underwriter—To bidding. Probable bid¬ mortgage expected to be received by this company up to noon (EST) on Feb. 18 for the purchase from it of $7,125,000 equipment trust certificates. Probable bidders: Public Service Co. of New Mexico Jan. 12 it first program. ^ Southern Pacific Co. (2/18) Bids Probable bidders: Lehman Brothers, East¬ man Dillon, Union Securities & Co., Bear, Stearns & Co. and Dean Witter & Co. (jointly); Ladenburg, Thalmann & Co.; Kidder, Peabody & Co. Bids—Expected on 30-year of construction 3; rights to expire on tive bidding. to be received 24 it was reported that the company plans early registration of about 250,000 to 300,000 shares of common stock. Price—To be supplied by amendment. Proceeds —To selling stockholders. Underwriter—Smith, Barney (5/28) May 28. Underwriters—To be determined by competi¬ March 25; Generating Co. competitive ders: Halsey, Stuart & Co. Inc.; Eastman Dillon, Union Securities & Co. and Equitable Securities Corp. (jointly); Merrill Lynch, Pierce, Fenner & Smith; Kidder, Peabody & Co. and White, Weld & Co. (jointly). Registration— reported tnat the company plans an offer¬ was Nov. announced that the company plans to issue determined be (3/3) Light Co. $25,000,000 sell Proceeds—For Price—$42 per share. Underwriters—Blyth & Co., Inc. and Elworthy & Co., both of San Francisco, Calif. Jheld; rights will expire on Feb. 3. Pacific was and (par $20) to stockholders of record Jan. of one new share for each three shares stock common Thursday, January 22, 1959 . Thomas & Betts Co. ; Southern Electric bank offered 74,511 additional! share of new Jan. 14 the Underwriter—Blyth & Co., ■. .. Co. of Em¬ (Special to The Financial Chronicle) OMAHA, Neb.—Orville V. Neilsen has been added to the staff of J. Cliff Rahel and First National Company, Inc., Bank Building. Number 5814 189 Volume . . . The Commercial and Financial Chronicle The following statistical tabulations Indications of Current latest week Business Activity week Latest IRON AND STEEL INSTITUTE: AMERICAN Indicated Week (per cent capacity) operations Steel (473) -Jan. $75.8 Previous Week *74.6 or month available. or month ended Month on Steel ingots that date, or, in (net tons) castings and —Jan. Ago 68.2 (bbls. 55.4 BUSINESS Distillate output (bbls.)_ fuel oil output Residual fuel Kerosene (bbls.) Kerosene 8,256,000 7.096,654 7,788,000 Jan. 28,689,000 29,714,000 28.240,000 Jan. 3,102,000 14,532,000 3,080,000 14,593,000 2,698,000 13,651,000 7,549,000 7,056,000 7,011,000 *186,482,000 198,738,000 25,363,000 26,057,000 119,107,000 126,056,000 174,706.000 29,647,000 148,087,000 59,991,000 60,525,000 62,816,000 27,261,000 550,090 476,381 467,699 11 +! 435,784 U. 569,807 532,274 490,356 15 $301,583,000 $259,989,000 $291,813,000 15 —Jan. 125,058,000 85,389,000 109,497,000 176,525.000 128,415,000 174,600,000 144,106,000 182,316,000 125,759,000 48,110,000 30,494,000 56,557,000 34,707,000 -Jan. 15 Bituminous S. BUREAU OF (U. COAL OUTPUT coal and lignite Jan. 10 8.145,000 *7,015,000 9.025,000 10 546,000 447,000 507,000 506,000 AVERAGE — Electric output (in 000 k\vh.)__ BRADSTREET, INC. Jan. INDUSTRIAL) (COMMERCIAL AND FAILURES — __ DUN A .—Jan. •■4./.Z.:„ no 17 13.324,000 13,554,000 13.534,000 12.400,000 294 251 321 Pig iron 6.196c 6.196c 13 $66.41 $66.41 $66.41 $66.42 13 $40.50 $40.17 $39.83 (E. METAL PRICES Jan. Jan. ton) Domestic at at Louis) (St. tZinc (delivered) 14 28.600c 28.600c. 28.550c Jan. Jan. Ian. Jan. Jan. — at 14 28.100c 27.125c 27.025c Straits 14 13.000c 13.000c 13.000c 14 12.800C 12.800c 12.800c 12.800c 14 12.000c 12.000c 12.000c 10.500c 14 11.500c 11.500c 11.500c (New 14 24.700c 24.700c 24.700c 26.000c 14 98.875c 99.125c 99.000c 92.625c —Jan. 20 85.04 85.52 86.52 Average Bonds corporate 20 90.06 90.20 90.28 95.62 94.41 94.56 94.86 MOODY'S P 9,608,000 *6,869,000 6,953,000 $86.58 $82.74 95.65 93.90 88.93 78.01 77.22 74.88 -.40.2 .39.9 39.4 40.3 39.7 39.6 39.4 $2.19 $2.17 2.35 2.33 2.24 1.87 ___ 1.87 1.83 $244,400,000 $233,100,000 $248,800,000 102.6 1 160.7 All 99.52 89.92 96.54 Nondurable goods 20 83.79 84.04 84.17 84.81 20 88.67 88.40 88.54 92.06 89.64 89.92 90.34 96.85 91.91 92.20 92.64 98.09 4.41 4.40 4.11 4.10 4.08 3.57 % 3.78 4.38 ~ . _________ goods " : V — 39.0 Hourly earnings— All manui'actiu-ixig.^^1(_„Av_i.„_____....___Z_ Durable goods Nondurable goods INSURANCE—BENEFIT PAYMENTS POLICYHOLDERS— INSTITUTE 3.00 Ian, 20 Jan . ;, — manufacturing 93.52 .Jan, 20 OF Hours— 89.78 3.76 DEPT. S. r 92.79 , U. — goods Nondurable goods 89.92 3.88 HOURS—WEEKLY LABOR—Month of December: 92.79 3,93 — : AND ESTIMATE Durable 20 _ goods EARNINGS Durable DAILY AVERAGES: U. S. Government Bonds Average corporate 16,561,000 *8,673,000 5,372,000 Avge.—lOO)— Average=100)— Weekly earnings— All manufacturing LIFE YIELD *15,542,000 of ; goods 20 Group Group BOND *152.2 9,872 of 20 J an. Jan. Group Utilities *94.8 $88.04 (1947-49 (1947-49 number 20 Public 7,322,000 40.7 indexes AVERAGE 102.96 Baa~IlI_I——II—I Railroad $12,694,000 *6,431,000 *5,297,000 7,723 DEPT. ; __ 20 Industrials *$11,728,000 6,786.000 S. SERIES—Month manufacturing FACTORY MOODY'S BOND PRICES DAILY AVERAGES: U. S. Government 2,400 157.2 __ _ goods Nondurable 94.15 at York) 2,507 8,911,000 PAYROLLS—U. indexes Durable 10.000c Jan. Jan. at (primary pig. 99%) at tin 4,147 15,697,000 : _ manufacturing All 21.700c 13.000c -Jan. (East St. Louis) Aluminum All 24.575c 20 Zinc 3,325 4,191 96.1 ; __ employees in manufac¬ turing industries— Jan. Export refinery at (New York) 3,414 5,216,000 _ manufacturing Payroll ... at refinery goods Estimated M. J. QUOTATIONS): & Electrolytic copper— All $33.17 (per gross ton) Scrap steel (per gross 3,499 6,671,000 loans manufacturing (production workers) Nondurable 5.967c 6.196c 2,095 10,112 4,297 loans November: All 260 —Jan. 13 steel 8,289 2,128 8,349 10,338 _ _■ LABOR—REVISED Durable 15 8,411 $11,887,000 _____ _______ EMPLOYMENT AND OF 15,459 8,528 2,542 goods __ payment Employment (per lb.) Finished Lead 293 105 COMPOSITE PRICES: AGE Lead 121 ELECTRIC INSTITUTE: EDISON IRON 10 33,566 14,164 credit term __Z_I modernization Service credit Jan. 100 $43,438 33,052 SERIES—Esti¬ Charge accounts SALES INDEX—FEDERAL RESERVE STORE SYSTEM—1947-49 , Single $43,164 RE¬ 29: __ Personal loans 8,790,000 52,350 2,146 FEDERAL Mcninstalment credit (tons) 504,785 105,923 8,386 THE credit- and 575,618 14,066 _: _ intermediate consumer Repairs MINES): Pennsylvania anthracite (tons) DEPARTMENT Other 80,115,000 557,135 720,340 33,126 OF of Nov. Automobile 114,822,000 Jan. 15 municipal— and Instalment 105,118,000 -Jan. 15 construction State $219,940,000 ' 409,765 681,541 OUTSTANDING—BOARD and as $966,900 430,267 $43,464 __ SYSTEM—REVISED short $1,111,808 612,806 846,353 municipal GOVERNORS mated $91,100 $1,459,159 : — — CREDIT SERVE $85,000 omitted): construction in millions construction Public $84,800 of construction and 12,800 24,200 EN¬ — Month — Federal OF $54,100 12,100 23,700 126,013 (000's S. CONSTRUCTION NEWS-RECORD construction State s$49,300 23,500 Total consumer credit construction s. Private U. Public ENGINEERING NEWS-RECORD: Total $49,300 , Private 141,349,000 588,847 Ago Oct. _ ENGINEERING CONSUMER Jan. — of 12,100 December 58,257,000 -Jan. Jan. Jan. CONSTRUCTION Month — Year Month COM- __ , GINEERING Total freight received from connections (no. of cars)—Jan. ENGINEERING CIVIL 7,705,000 190,024,000 A8SOCLATION OF AMERICAN RAILROADS: Revenue freight loaded (number of cars) Revenue SERIES OF Total 13,189,000 Jan. at DEPT. - 6,849,985 7,772,000 26,981,000 2,524,000 terminals, in transit,.in pipelines(bbls.) at Jan. Distillate fuel oil (bbls.) at Residual fuel oil (bbls.) at CIVIL 7,122,335 Jan. - unfinished gasoline and NEW Retail 7,051,835 118,245,000 of that date;] Previous (Millions of dollars): 1,496,000 1,840,000 -Jan. (bbls.) (bbls.) output oil Stocks at refineries, bulk Finished INVENTORIES Wholesale —Jan. ;— to runs *2, 111, 000 of stills—daily average (bbls.) Gasoline output (bbls.)—.—— Crude §2,147,000 are as Month Ago Manufacturing average of quotations, cases either for the are Latest MERGE gallons each) 42 Dates shown in first column Year Equivalent to— AMERICAN PETROLEUM INSTITUTE: Crude oil and condensate output—daily production and other figures for tkt cover $2.10 > TO LIFE OF INSURANCE—Month of October: 4.03 Death benefits Matured . endowments Aa .Jan, 20 4.22 4.22 4.17 60,400,000 57,400,000 .Jan, 20 4.42 4.43 4.42 3.97 Disability payments A 10,200,000 10.400,000 64,000,000 10.200,000 Jan, 20 4.88 4.86 4.85 4.80 Annuity 53,600,000 47,600,000 47,600,000 120,200,000 119,000,000 118,300,000 105,200,000 110,300,000 98,200,000 $594,000,000 $577,800,000 $587,100,000 $4,021 Baa . Railroad Public Industrials 4.51 4.53 4.52 4.27 Surrender values 20 4.44 4.42 4.39 3.95 Policy 4.28 4.26 4.23 3.87 393.0 392.9 §264,368 §275,279 —Jan. Jan. Group Group 20 385.7 384.0 Jan. 10 ++316,150 **365,380 t+275,370 Jan. 10 t+303,880 **320,797 t+309,537 +494 LIFE Production (tons) Percentage ++78 ++416,078 **405,256 %+403,401 §402,939 Jan. 16 110.57 110.38 110.73 REPORTER PRICE INDEX— AVERAGE = 100 TRANSACTIONS FOR ACCOUNT OF 1,431,270 Dec. 27 226,040 2,785,000 473,130 2,628,030 Other Total 2,195,750 2,130,730 932,940 562,100 572.060 294,020 14,000 40,400 45,400 24,400 211,240 500,160 539,970 194,650 225,240 540,560 585,370 219,050 413,200 902,500 785,110 81,600 191,780 134,410 460,164 46,590 361,660 915,514 806,721 335,922 Louis (per pound prompt (per long ton) 1+Three months, London (per long ton)_ Zinc (per pound)—East St. Louis §§Zinc, prime Western, delivered (per pound) t+Zinc, London, prompt (per long ton) t+Zinc, London, three months (per long ton) 443,260 1,107,294 941,131 382,512 Silver Common, New York 27 2,052,840 4,249,600 3,985,200 2,050,394 321,640 705,310 674,090 265,060 1,717,950 2,039,590 3,611,424 4,316,734 3,477,421 4.151,511 1,463,512 1,728,572 SPECIALISTS AND Odd-lot sales by dealers Number of Bhares ON EXCHANGE N. Y. Tin, Dec. 27 884,168 1,832,249 $107,754,083 1,517,823 $72,439,196 1,069,228 $39,504,282 1,821,340 1,526.476 1,127,326 Customers' short sales ■ Dec. 27 4,279 9,354 Customers' other sales ■ Dec. 27 861,764 1,811,986 1,118,409 -Dec. 27 $44,494,109 $93,735,024 11,152 1,515,324 $71,988,519 Other Round-lot .Dec. 27 sales. .Dec. 27 sales 866.043 8,917 285,840 596,790 347,330 -Dec. 27 285^840 596/790 508^010 .Dec. 27 shares 287,725 618,110 464,340 round-lot ** RECT AND U. S. 380,430 871,810 873,990 367,890 Dec. 27 8,939,200 19,203,650 17,090,470 10,021,700 LABOR — 9,319,630 19,675,460 17,964,460 10,389,590 All Farm . Jan.13 119.4 *119.3 119.0 Y18.7 .Jan. 13 AH commodities other than farm and foods. *91.6 90.0 108.4 108.0 108.9 103.2 102.1 102.0 127.3 *127.3 127.0 3§Week 1, 1958, as against Jan. endfd Jan. 11, 1958. Uncorrected figure. 36.590c 33.000c 29.000c 29.500c 33.500c $55,864 $84,000 $1.45000 $1.70000 $1.45000 IN $1.45000 $1.45000 $1.70000 $1.45000 $1.45000 $1.70000 $2.00000 $2.00000 $2.00000 $26,800 $24,700 35.250c 35.250c 74.000c 74.000C $2.25 $2.25 $28,100 $26,000 \ 35.250C DI¬ SECURITIES of November: $67,151,850 $55,143,500 4,961,203 $283,167,033 6,524,998 $275,002,145 4,606,162 $278,069,998 2.689% DIRECT $17,347,000 $283,031,201 DEBT $276,642,035 2.679% $270,395,983 2.889% AND funds balance WHEAT rate PRODUCTION—CROP RE¬ PORTING BOARD CULTURE—As of U. S. Dec. 1 DEPT. OF AGRI¬ (bushels) •Revised figure. tAverage based on' the of Jan. 32.590c 126.0 ^Includes 981,000 barrels of foreign crude runs. sBased on new annual capacity of 140,742,570 \ tons 1, 1957 basis of 133,459,150 tons. tNumber of orders not reported since introduction of Monthly Investment Plan. tPrime Western Zinc sold on deliv ered basis at centers where freight from East St. Louis exceeds one-half cent a pound. **Eleven days ended Dec. 31, 1958. ++Ten days ended Jan. 10, 1959. ttWeek ended Dec. 13, 1958. •Revised figure. as $35,000 $226,957 100.7 .Jan.13 WINTER 93.6 108.9 .Jan.13 foods Meats 91.5 .Jan. 13 products Processed 89.359c 99.022c $35,000 $227,045 $24,700 — „ GROSS Computed annual commodities 78.173d $2.80261 $52,000 OF Commodity Group— 90.368c 77.419d $2.80553 29.500c As of Dec. 31 General Dec. 27 £67.063 90.125c GUARANTEED—(000's omitted): Dec. 27 U. 8. DEPT. £72.803 .___ STATES sales. — £71.253 74.000c GUARANTEED A,—Month sales. NEW SERIES (1947-40 = 100): 10.500c £67.527 29.000c primary pig purchases UNITED PRICES, 10.000O 11.367c 11.867c £75.275 32.590c (per pound) sales Net (SHARES): sales 11.500c 12.000c £74.342 $35,000 Bismuth (per pound) Other Total £83.327 $220,182 ' Short WHOLESALE £75.838 $2.25 grade Nickel Net sales— £72.327 98.976c _ TREASURY MARKET TRANSACTIONS ROUND-LOT STOCK SALES ON THE N. Y. STOCK ROUND-LOT STOCK TRANSACTIONS FOR ACCOUNT OF MEMBERS 99% Magnesium ingot 323,610 EXCHANGE AND Total Straits York Aluminum, OF TOTAL 13.300c £83.167 $26,800 347]330 purchases by dealers— of Nov/ tCadmium, refined (per pound) (per pound) § Cadmium (per pound) Cobalt, 97% grade (per pound—ounce ton)— Aluminum, 99% grade ingot weighted average $38,952,023 508,010 13.500c 12.800c £75.584 76.167d tCadmium -Dec. 27 sales Number aa.oooc 12.800c £72.202 $2.80380 (per pound), bum Laredc Antimony (per pound), boxed Laredo Platinum, refined (per ounce) Round-lot sales by dealers— shares—Total £191.887 89.935c ounce) (per Antimony (customers' purchases)—+ value New York Gold (per ounce, U. S. price) Quicksilver (per flask of 76 pounds) 1 Antimony, New York, boxed STOCK $47,440,763 of £236.588 and Sterling Exchange— Silver, London (per ounce)-. Sterling Exchange (check) COMMISSION: Odd-lot purchases by dealers (customers' sales)Number of orders—Customers' total sales (per pound) Common, East St. ft London, Silver, Dec. SECURITIES 23.109c £187.929 13.000c 208,370 —Dec. 27 1 — 26.339c 29.476c £242.975 £220.732 1,127,010 transactions for account of members— DEALERS 28.665c 27.041c Dec. 27 sales 2o.5o3c £220.994 Dec. 27 EXCHANGE Short !_ 2,625,010 ■TOCK TRANSACTIONS FOR ODD-LOT ACCOUNT OF ODD- - !. refinery (per pound) Export refinery (per pound) + 1 London, prompt (per long ton) t(Three months, London (per long ton) 2,668,880 27 Number j ; i i^mestic 194,070 1,145,050 1,371,090 27 Dollar QUOTATIONS)— Dec. 27 purchases LOT (E. A M. J. Dec. 27 round-lot Short $6,126 Initiated off the floor— sales sales. Total - $q,056 Total Dec. 27 Other sales Total . 1,538 Dec. 27 sales purchases Short 567 666 Dec. 27 - sales Total 557 759 Dec. 27 — sales transactions Other $3,833 579 Group Lead— purchases Total $4,166 Industrial 1,296,210 494,280 Other transactions initiated on the floor— Short Oct.: of 1' Ordinary Dec. 27 i sales Total INSTITUTE Copper— —Dec. 27 27 Total — D°"«mber: BERS, EXCEPT ODD-LOT DEALERS AND SPECIALISTS: Transactions of specialists in stocks in which registered— >. PURCHASES INSURANCE —Month METAL PRICES MEM¬ -Total purchases Short sales LIFE (000.000's omitted): 108.44 at end of period (tons) OIL, PAINT AND DRUG ROUND-LOT 10 10 Jan. Jan. activity of Unfilled orders §88 **55 _. INSURANCE OF (tons) _ dividends Total PAPERBOARD ASSOCIATION: Orders received 1949 20 Jan. MOODY'S COMMODITY INDEX NATIONAL payments .Jan, 20 Group. Utilities ; 957,369,000 1,179,924,000 producers' quotation. tBased on the average producers' and platers quotations. § Average of quotation on special shares to Domestic five tons or more but less than carload lot boxed. §§Delivered where freight from East St. Louis exceeds 0.5c. **F.o.b. Fort Colburne TJ. S. duty included. t+Average of daily mean and bid and ask quotation at morning session of London Metal Exchange. $ilncrease all stocks. of tho plater. 78 The Commercial and Financial Chronicle (474) of Joins F. I. du Pont (Special to The Financial Chronicle) ican States was By ROBERT R. RICH Com¬ - pany. Spencer Trask Adds Special to The Financial Chronicle) i by formerly with Investment One William Assets additions New Rise 25% in First BOSTON, Mass.—Karl A. Grace been added to the staff of the during Seven Months Street. . - EATON & HOWARD ~anb feUed' *0< \n- cU^e due -b\e Dec. 31, 1958. the balance, $24,235,000 was to net purchases of additional shares. stock Common :o^e St 0 c/cs £rOftth bim on f 0/ which or ; EATON & HOWARD, Incorporated 1" 24 Federal St., Boston 10, Mass. com¬ clared. share, The was share able was in¬ de¬ first, 6V2 cents per paid on Nov. 10. The of declared record Jan. cents 8 per Jan. 8, pay¬ on 12. share 12.9% been Feb. 9 to shareholders of on Per the $3,055,682 have dividend second for investment two dividends come income totalled months from Investment Dealer net asset the during value rose months seven from $11.56 to $13.05, not includ¬ ing the 6V2 cents dividend paid Nov. 10. On Sept. 30, net asset value per share was $12.02. : Referring to the Fund's large equity holdings at year end, Mr. Interested In ATOMIC Bethlenem Steel Corporation, Caterpillar Tractor Company, Champion Paper & Fibre Company, Clark Equip¬ ment Company, General Tele¬ phone Company,: International Business Machines Corporation, quarter were National Lincoln Newmont Stan d and stocks more than 75 companies which most benefit The last 30 and $4.2 held antic¬ from on most In the report, Lehman Brothers, investment adviser, the firm's views in three major areas: 1. The Long- the Fund's Term Outlook as: Development Securities Co., Inc. Dept C WASHINGTON 7, D. C. pub¬ utilities, 11.1%, $30.8 million; oil and gas, 10.7%, $29.5 million; chemical industry, 8%, $22.25 mil¬ lion; steel, 8%, $22.12 million; of¬ fice equipment, 4.3%, $11.9 mil¬ lion; and pharmaceutical products, 4.2%, $11.6 million. The five largest of the 131 indi¬ vidual common at market value EITHER PROSPECTUS International stock investments on Dec. 31 Business for American In¬ dustry, 2. Recent Business Con¬ ditions, and 3. Outlook for the Months Immediately Ahead. The firm said, in these connections that, "For the long-term we an¬ ticipate continued growth in busi¬ activity, coupled with a mod¬ erately rising price level. A num¬ ness ber of factors should promote expanding for the prosperity in economy r -/. • • an the years were: Machines be the most realistic estimate, the present population of 175 million should increase to 196 million by 1965, to 235 million in the ensuing sumer an enormous market labor force "Another million to 260 and are new by which should contribute to eco¬ nomic con¬ tinued a high rate of growth is the likely increase ductivity. We in over-all pro¬ entering a pe¬ riod during which, in our opin¬ ion, the combination of population growth, the substantial public1 and private experiditur.es related to it, are the continued advance in produc¬ Steel there will be Corporation, National Steel tivity, and the no probability Investors | J| I 5| Get the facts ESTABLISHED 1925 that prolonged period ij Incorporated l which on a 49 and the 1953-54. Another Fall of reached its low point. 1958 investing in income. a of securities for current A prospectus the economy The action together with the stability of con¬ sumers' personal income and ex¬ penditures (which declined by less than 1%) important in were stimulating* recovery. This strength of personal income and spending consumer cent perhaps, was, the outstanding feature of the re¬ recession-recovery period. "Most economic indicators have turned now have we upward. reached business eral We believe point in a activity gen¬ least at equal to, if not in excess of, the peak of 1957 and that further im¬ provement is indicated. In view of the prospective rise in business activity and in view of the trend of fbrofit margins, we look for¬ to ward increasing corporate In our opinion, it is earnings. probable that total corporate prof¬ its by midyear 1959 will again reach their Initial Six Months The first Lazard annual Fund, report of The reported that Inc. net assets risen to $135,218,- 257 by Dec. 31, 1958 as compared had with the initial paid in eapital of $117,937,500 on July 11, 1958. Though in operation for a little less than six value per months, the net asset share had increased $14.45 on $13,875 Sept. 30, and the initial July 11, 1958.. on Net worth on the 8,500,000 shares outstanding increased 4.2% during the period ending Sept.. 30, and 10.1% during the quarter ending Dec. 31. Unrealized portfolio ap¬ preciation amounted t^. $17,079,314. ■ $2.01 or of share. per about this series of Mutual Funds seeking possible growth and income through in¬ industry. pre-recession rate." distributed in the form dend cents of Jan. 12 BOND SERIES investment dealer. UTILITIES SERIES INCOME SERIES Boston, Mass. f divi¬ a payable cash Minneapolis the liquid or remainder in short-term obliga¬ tions. With 37.2% an resulting chases from equity position, additional pur¬ with market ap¬ preciation, the fund's officers said, "We believe that we have coupled attained appropriately an position." Largest Commitments and Recent Investments three The Income Dividends mitments Georgia According to present plans, Im¬ perial Growth Fund, organized in Minneapolis on Jan. 12, will be only United States mutual i'pnd which pays mo income divi¬ the dends. The objective of the Fund will be entirely long-term growth. largest of the equity fund com¬ in are Pacific Corp., Royal Dutch Petroleum Company, and American Telephone and Tele*?, graph Co. Aggregate market value of these holdings is approximately $15,600,000. -v;->:•■■■-!i The — fund has made commit¬ ments in six railroad stocks. These The Fund's portfolio will, how¬ include a limited number of income-paying stocks to help pay ever, administrative the of expenses Fund. , Salyards Hofmeister President of the new was organizational meeting Other officers are elected Fund at the Jan. 12. on A. M. Sheldon, are—Atchison, Topeka & .Sante Railway Company, Denver & Fe Rio Sheldon Hofmeister; Bradley C. Bow¬ II, investment counselor, Minneapolis; Donald S. Childs, Jr., Rochester, Minn., physician; Rich¬ ard H. Donaldson, Vice President, Donaldson -Co., Inc.," St. Paul; Philip- S. Duff, Sr.,. Secretary-and Railroad Company, Southern Railway Com¬ and Union Pacific Railroad Company. It was pointed out that while railroads constitute the in as whole do not a growth industry with¬ a railroad individual field, companies there are possessing desirable characteristics same sought among industrial equities. Three and man, Western pany the Bedessem, Treasurer.- , Directors are Messrs. director Grande Company, Illinois Central Railload Company, Southern Pacific additional investments mentioned by the officers of fund Armour and were the Company, Bestwall Gypsum Company, and Philips Incandescent Lamp Works, a - Dutch corporation. The fund emphasis on common stock commitments, the fixed rate Minneapolis Grain"Exchange; Collis M. Hardenbergh, Minneapolis architect; William D. Naffziger, management consultant for Gam- letter to ble-Skogmo, will show land of Co. Archer-Daniels-Mid¬ and President Inc.; Cedar of Vernon P. Falls, Iowa Hofmeister,. of and Westlie Minneapolis will the Sheldon, offi¬ are Associates, administer and man¬ Fund. Minneapolis Asso¬ which has representatives in more than 60 Minnesota, Iowa and the ages Dakotas, also man¬ Fund, the first incorporated in Min¬ Minnesota nesota. mitted $250,000 by has charter been than capital current yield with that both the objective value asset and income rising trend. a Common Stock Reflect 1 Commitments Confidence ; in Growing Economy In the letter to Chairman Albert J. and President stockholders, Hettinger, Jr., Richard H. Mans¬ field said that the heavy common stock commitment reflected the fund's confidence in the long-term appreciation possibilities inherent in a growing economy,, provided ample scope for exercise of judg¬ ment and in the- selection indicated tinuance . Over rather investments, said the stockholders, stresses appreciation "rather than belief of the in of stocks, the con¬ present recovery. com¬ subscribers, Interplay of Many Affect Forces Will 1959 Economy The recovery in of organization the country history. Shares will from the recession lows in April not be sold publicly until later int has been both vigorous and broad, 1959. they stated. The breadth, of this est Fund at — time in Minnesota The Parker Corporation 200 Berkeley Street of share a 15, 1959. securities, with making Imperial Growth, the larg¬ PREFERRED STOCK SERIES income The fund at year-end was 87.2 %j invested in equities or equity type Fund to Eschew mutual fund COMMON STOCK SERIES Net $1,213,472 will be substantially now ciates, now to $15.91 at year-end, compared with invested New age Find out In, . which each, fund is available from your our by Federal, state and local: gov¬ ernments to increase their outlays cers vestment in American on Show 14% Gain .. 1 Incorporated I Income Fund list began in During of Ofstedahl I 1957. Spring Messrs. I Lazard's Assets Inc., and James T. Wyman; Vice President, Super Valu Stores. possible long-term growth of A mutual fund specified times, with any profits as capital gains, ; • d taxable farmer; Clayton W. Westlie, Vice President, Minneapolis Associates, list of securities selected for capital and income. I temporarily economy-, without permanently impairing them. Such brief reces¬ sions were experienced in 1948- Schoeman, A mutual fund investing in will Jr., Chairman of the Board; T. N. and an enlarged Ofstedahl, Vice-President; - John in the making. R. Goetz, Secretary, and John factor size of their account, will be per¬ mitted to withdraw fixed amounts at interrupt the growth trends in the con¬ Corp., International Nickel Com¬ pany of Canada, Ltd., Republic FREE ON REQUEST cessions / increase in population. According to what we consider to years Thursday, January .22, 1959 . . "One such force is the prospec¬ 1980. Thus announced "Not withstanding the basic strength of our economy over the longer term, we undoubtedly shall be subject to periodic business re¬ presented ten were $1.1 million million corporate bonds Sep. 30. tive rapid lic 1033 THIRTIETH STREET, N. W. totalled had Sep. dustries growth in principal and income. during included pre¬ quarter important common stock holdings at year end by in¬ field with the objective of possible V upon levels." holdings of stocks selected from among those of companies active in the atomic Atomic of placed ipated population expansion, ris¬ ing productivity, new technolog¬ ical developments and rising price Development Mutual Fund, Inc. This fund has d . ahead. the Insurance Corporation, Corporation, Oil Company eliminations Portfolio American should a r (Ohio). the Life Mead Mining Company, "emphasis has been prospectus describing Atomic Inc., Company, Dow Corporation, Duquesne Chemical Richardson told shareholders that We will be glad to send, you a free 1958 Inc., Dia¬ ferred stock investments which at investment Net Prospectuses available from in invested was stocks. mon an# seven your assets, total assets bos, 'hcom e. were $228,880,917 or 82.7% according to the Fund's first year-end report be¬ ing mailed to its 109,000 share¬ holders. Only seven months ear¬ lier, on May 29, only 7.8% was in¬ vested in equity securities. On Sep. 30, $155,850,000 or 61.8% of total of m Co holdings at valued o^e- gro quarter of Airlines, 25.1% dur¬ Light Company, Ex-Cell-O Cor¬ ing its first seven months of busi¬ poration, May Department Store ness to reach $276,747,000 at year Company, Ohio Oil Company, end, it was announced by Dorsey Schering Corporation, Superior Richardson, President. Of the Oil Corporation, and Whirlpool $55,526,000 increase over starting Corporation. assets of $221,221,000 on May 29, Among the additions to the 1958, unrealized net appreciation Fund's holdings of stocks already amounted to $29,816,000 or $1.41 in its portfolio during the last per share on the 21,207,794 out¬ Of VflveSj" portfolio Alkali mond standing shares on Bl last American Street Fund, Inc., rose CONSIDER the to Chesebrough-Ponds, Net assets of The One William Spencer Trask & Co., 50 Congress Tire and Firestone and Rubber Company. Corporation, were has well be twice its present size 1980. . may Francis I. du Pont & Co., 12 East Central economic development. We anticipate that the total economy Mutual Funds AKRON, Ohio.-Stanley K. Morris has become associated with Mill Street. He major business decline, justi¬ an optimistic view of Amer¬ fies . FRANKLIN CUSTODIAN FUNDS, INC. 64 Wall Street • New York 5, N. Y. ..... Another unusual feature of. the fund is its. Shareholders, withdrawal regardless- plan. of the spared; the man-made maladjustments which" can be recovery,, created, could: result in recovery^ 189 Volume extending Precedent that The Commercial and Financial Chronicle ... well into the future. suggests, they noted, of recovery, after is likely the best surge, moderate—itself ance^ new be to The of automobile residential building the in volume, territory recovery, ac¬ earnings of Western. The rise in steel output. corrections caused It have business in Chicago the still road grain on softened the year '■ However, they stated, the pres¬ ent helped escaped the financial sector of the in and covery. Such policy requires a high degree of coordination with¬ in the Federal Government, cou¬ meat 1958 gross revenues off only around 5% were the of revenues Regarded as an efficient carrier due to large capi¬ tal outlays in recent years, it is believed over with that probably had a control good the expenses in road 1958 net income in the to gross income. would on 000 and 11 surplus. For last year of months to amounted Increased 67% share Massachusetts Investors Growth Stock Fund Nov. $3,053,- a common compared with $3,307,000, or $6.50 a share in the like 1957 period: as reports for the year With- general business activity showing improvement, and addi¬ tional plants being located on line in the 26-year history of the fund through aggressive solicitation by and a gain of 67% over the previ¬ the management, the road likely ous yearveiid high of $131,180,646 will show improvement in earn¬ on Nov. 30, 1957. ' ings this year as compared with ^ The net asset value per share 1958. It-also is planned to build on Nov. 30 was $12.46, also a. yeara $1,500,000 : wharf facility at end high. Together with a capital Rose'port, Minn;, which also should gain distribution of 11 cents per add to * earnings. This rail-barge share this month, the per-share sets of 1958 total net 30, S21&,047,368, as¬ value amounted .compared with $9.41 n to $12,57, share increase of 33%... year ago, an Shareholders per a - Nov. 30 totaled on from 53,029 a year ago. outstanding at year-end 67,047, up Shares transfer facility should place the railroad in a position to partici¬ pate* 111; the inland distribution of traffic moving on the waterways. In addition, the Chicago yard is to be could which modernized - with compared The number of the fund's highs. shareholders has more than dou¬ the past two years. bled in Among the changes in the fund's investments ended during 30th Nov. the were quarter new chases of Florida Power & pur¬ Light; Grolier Society; Haloid Kerr-McGee Oil Ind.; Eli Gillette; Zerox; Lilly; Raytheon Manufacturing and Signal Oil & Gas Co. "A." Eliminated from the portfolio were Bell 6c Howell; McGraw- working were capital well not was received the. preferred stockholders. posal probably will tirement be of new the to the Re¬ year. the Federal save the $475,000 as income company annually in taxes. The road $2 cash annual basis and paid 2Vz% in stock on Jan. 6. 1959. on a traffic Coast to the William ing in Commission has way New a and this & decision York an Street the for increase over Group of year 1958 of 1957 to set more an on U. S. Highway No. 1, midway Jacksonville between to of Broad being Fla., Augustine, about ^Corporation, national distributor for shares of Broad Street Invest¬ ing tors Corporation, National Inves¬ Corporation and Whitehall Fund, Inc. Nineteen-fifty-eight sales totaled $27,035,000, as ALUMINIUM LIMITED The proceeds will be used net of current liabilities, for payment Stree* history of the Broad of .Mutual Funds. WESTERN RAILROAD The Board of CO. has Directors ($.50) fixed and clared $50.00 the amount payable on Class "A" Coupons (Payment No. 63), and a of $5.00 to be payable on the capital and $15.00 to be the amount payable on Class "B'' Debenture Coupons (Payment No. 10). out of the earnings for the year 1958, payable at Room No. 3400, No. 20 Exchange Place, New York 5, New York, on and after February 9, 1959. The dividend on the stock will be paid to stockholders of record at the close of business January 23. 1959. will There be New no further York. N. Secretary York 4» N. Y. cox, Secretary 7, 1959 ■ Y,, w. January : < NATURAL YELLOWKNIFE - MINES LIMITED Birmingham, Alabama " IS HEREBY GIVEN that i Common Stock Dividend No. 80 a ■ dividend of Fifteen Cents (15c) per share the Directors of Giant Yellowknife Gold Mines Limited, payable in Canadian Funds on February 16, 1959, to shareholders of record at the close of business on January 5, 1959. has declared been by A regular quarterly divldend of 50 cents : ■ per Common Stock of Southern, 8. Natural Gas Company, pay- 2 able March. 13, 1959 to | By Order of the Board, C. CALLOW, Secretary. — ^ - Toronto, Ontario December 18, S ! 8: 2, 1959. H. D. • and A Mining Dated: January 21, 1959. . ■ of seventy-five • f payable I ■'.) ■. -.h cents March 16, 1959, shareholders of record at the close February 13, 1959. on 1 The Board of Directors of Central HARVESTER Corporation at its January 15, 1959, a dend of forty-five cents (45c) per the on Corporation's Com¬ Stock. This dividend is pay¬ able February NOTICE COMPANY regular quarterly divi¬ 27, 1959, to stock¬ LEROY J. SCHEUERMAN Secretary The Directors Harvester of International Company have declared quarterly dividend No. 162 of one dollar and seventy-five cents ($1.75) per able Southern Edison the preferred stock, pay¬ March 2, 1959, to stockholders share on of record at the close of business on On dividend of currency was value shares March 5, 14, 1959, \7Vit January per a quarterly Central and South West 1959, to record at the close on dends: CUMULATIVE PREFERRED STOCK, 4.08% SERIES Dividend No. 36 shareholders of 25'/j cents of business February JAMES A. DULLEA Secretary Montreal January 14, 1959 [fAMPHENor IT* — GOODALL was quarterly dividend of thirty-five NOTICE close of March 2,1959. at the quarterly dividend close STOCK EXCHANGE Amplienol- per share 1959, to the shareholders of Stock outstanding payable February 16,1959 to stockholders of record at the meeting of the (35tf) . per 4.88% SERIES Dividend No. 45 30'/2 cents The per above Annual Report for the year ended December 31, 1958 available upon request to January 12, 1959 are stockholders Room 913 New York 5, N. Y. of record February 5. Checks will be mailed from the Companys office in Los Angeles, Feb¬ ruary 27. p. c. 48 Wall Street Secretary share. dividends hale, of business 16, 1959. share; CUMULATIVE PREFERRED STOCK, payable February 28, 1959, H. G. DUSCH Secretary & Treasurer 29% cents January 15,1959 Fred G. Pace, shore; per Dividend No. 5 declared, payable March 30, record 26Vi cents CUMULATIVE PREFERRED STOCK, A CLOSED-END DIVERSIFIED Borg Electronics Corporation held today a of COMMON DIVIDEND Dividend No. 13 COM PA N Y 4.78% SERIES —-—^ Board of Directors of COMPANY 4.24% SERIES BORG * a shore; per CUMULATIVE PREFERRED STOCK, 7. \ Pit i;ss 3, 1959. The Board of Directors has declared a authorized the payment of the following quarterly divi¬ Wilmington, Delaware the no par of this company, payable declared The Board of Directors has J. EGER, Secretary Corporation share in U. S. California Company dividends February 5, 1959. GERARD 5 I inin..a.....US Smelting Co., Limited Dividend 5 McHENRY, Vice President and Secretary. : DIVIDEND NO. 77 Hudson Day the § on stockholders of record at the 8, close of business on March. 2 5 ■ 1958. share 2 has been declared S ■ ■ s | Common Stock on ■ »• A J. F. McCarthy, Treasurer. Dividend • • : * NOTICE G AS COMPANY DIVIDEND NO. II LISTED ON THE NEW YORK E. FOX, Debentures. to DIVIDEND January 20. 1959 WALTER One Broadway, New payments on Regis¬ w. tered of business Chicago—At business February February 13,1959. dividend INVESTMENT COMPANY 12V2C per share on all Common of a dividend of fifty cents share payable March 6, 1959, per holders of Common Stock of record to Debenture stock, Company, Group RUBBER de¬ declared holders of record January 30, 1959. ' the & ($.75) (Canadian) per share has been on the Capital Stock of this DIVIDEND NOTICES mon DIVIDEND against $20,748,000 for 1957, which had been thd previous record year in BAY ■ 30% Sales The Board of Directors has authorized the payment GREEN 18 meeting held Mutual Street Stock DIVIDEND St. and and South West the Fox-Martin, Milton President City. INTERNATIONAL all-time high, according Common Street, DIVIDEND NOTICES miles south of Jacksonville. showed than 163th East A. Jhe corporation owns Ponce de Leon Raceway which is located would DIVIDEND NOTICES Show 30% Increase Funds Company engag¬ : share. share Broad is business from ■ Co., cent) of Ponce de Leon Trotting Association, Inc. at $1.50 per declared Gross sales of new shares of Bromsen 950 at GOLD Inc., of New York, and Robert L. Ferman & Co., Inc., of Florida and New York, are publicly offering 650,000 shares of common stock (par one case Chas. Pfizer & Co. Broad Street Sales * Commerce had favorable E. j Stock Offered Greenfield under consideration for some time and The transfer books will remain open. Carmen M. — securities a offices Mid¬ the and East Interstate The west. to joined the staff of Co., 31 State Street. GIANT better division of rates on moving from the Pacific a on has & Ponce de Leon Race¬ other Mid-western roads are seek¬ ing the outstanding Common Stock payable March 16, 1959, stockholders of record on March 2, 1959. share per of this Company, SOUTHERN and Western Great (30^)' quarterly dividend of thirty cents United States Lines Great Lakes. Chicago a January 16, 1959 of Directors this day declared W. E. Bromsen Opens by pro¬ and Foundry Company New York, N. Y., The Board United States Pipe and Foundry Company Other preferred stock issuance of income de¬ much is a offered during bentures could as Cafasso Keller understood to be under and 26, United States Pipe JOHN W. BRENNAN, Secretary & Treasurer ' Edison DIVIDEND NOTICES Joins Keller & Co. _ place the road in a position to compete for traffic moving over 13,943,633. Shareholders and shares the St.. Lawrence Seaway and the outstanding also are new year-end 17,573,303, were Net record high a - asset strong. aggregated $4,369,000, as compared with $3,807,000 at the end of the like 1957 period. The Great Western plan of ex¬ changing debentures for preferred through directly to first income are liabilities current are Dec. stock. mon decision at that time stock due BOSTON, Mass. $6,000,000. preferred 000, equivalent to $5.83 ended capitalization 1968, $41,630 of liabilities due June 15, 1960, and 2,550,000 shares of com¬ $500,000 31, 1958, cash and cash equivalents amounted to $6,364,- plans study net some favorable a Finances of the road neighborhood of $3,200,000, as compared with $3,551,000 in 1957, which was a record high. The the Stock Fund Assets share As of Oct. credited Mass. Growth to net is received. ^Western also received a tax refund of $1,547,000 which was Board. Western's amount Great with both skill and courage the part of the Federal Reserve pled and revenues Great annually, if last crops drop in traffic estimated This calls for a mone¬ from the peak tary policy capable of maintaining preceding year. confidence in the dollar and halt¬ highly by the business recession. is economy. ing inflation without checking re¬ the Great is whole, products, but the large a as has served road Federal construction program , outstanding debentures Chicago Great Western Further industrialization in the* add building program, strength in the dependent a of $130,874 of 6% convertible income they pointed out, should be helped by an increase in inventories and capital ex¬ celeration repayment of the company after giving effect to new financing will consist of Recovery, penditures, construction, 79 loan to Leo Blank, President, and for additional working capital. * insur¬ creation against early maladjustments. and (475) rate the initial the Number 5814 Treasurer CO The Commercial and Financial Chronicle (476) . . Thursday, January 22, 1950 . BUSINESS BUZZ on... BAind-the-Scene Interpretation* from the Nation'* WASHINGTON, D. C.—Presi¬ Eisenhower's budget for the coming fiscal year, his sixth and the largest peacetime docu¬ ment any chief executive ever sent to Congress, not only calls cession. dent retention the ing taxes, financial mighty very move fiscal well lead to some spending for the year starting next July 1. \It is unlikely that Congress will hold expenditures to should water of amount out ; a Eisenhower calls "balanced budget/' it would subsidies. in This taxes. tional rate sults cessive use In Proposals an that insurance the Eisenhower! budget esti-i spending would total $73,900,000,000, and look what happened. Congress raised! the budget, the recession put aj -dent in tax yields, and all indi-j cations point that the year will' end with a deficit of $10,000,000,000, more or less, '(b) sile is a ! (c) ernment will continue to tance able t to are every of vital impor-, person in the instance, he ad¬ For vised Congress that Federal ex-! penditures for civil open loans!". the in fiscal 1960 will be the greatest works struction programs in for ahead. opera¬ . moon the! in the dead water4" Employment—Clar¬ versity budget energy. action Labor of; the * of inter¬ asserted' that with , the is v; Mr.! the; Occupa¬ Quarterly, 30 cents per copy, $1.00 per year; Construction Review, 30 cents . —article is an views do not expressed in this necessarily at any "Chronicle" those as expectation; They ( Joins. Daniel F. Rice , ; CHICAGO, 111. . Dominic FY Ameche,' Jr.', has joined the staff of Daniel F. Rice and Company, 141 West members- of Jackson a substantial merchant ma¬ shipbuilding program. New is? recommended of 330 - . York 1959 Catalogue — New University Press, 32 Wash¬ — Real Estate in 1959—A forecast bi , j Graham for Sears Roy Wenzlick—Society for Real is Mass.— E. now Estate Management ment—Institute (Special to The Financial Chronicle) BOSTON; Kenneth affiliated, with of An j Depart¬ Real Estate Management, 36 South Wabash Avenue, Chicago 3, 111.—$5.50. Street, members of the New York ships-are expected and Boston Stock Exchanges.'* ; TRADING MARKETS h insurance ' American Cement favor¬ — chafged in for similar .-.-Botany Mills Heywood-Wakefield Indian Head Mills estimated velopment $.19,000,000,000 st ruct ion. and military The missile require a con¬ systems larger 'share of National Co. Carl Marks 20 BROAD STREET —y a total of 1.610 air- • NEW YORK 5, N. Y. TELETYPE NY 1-971 lerner ft co. « j Investment Securities | 1ft Post Office Square, Boston 9, Mass. pro¬ curement of United States Envelope ' TEL: HANOVER 2-0050 The ihe for & Co. Inc. Southeastern Pub. Serv. FOREIGN SECURITIES SPECIALISTS expenditures and aircraft will take less. provides j Morgan Engineering is scheduled to be spent in 1960 for procurement, research, de¬ budget Sa\|/ Draper, Sears & Co.,; 50 Congress construction subsidies.. A maxi¬ mum Books ings, Cleveland, Ohio.- obligational authority for $129;000,000 . New York University Press Spring York'- and Exchanges. With Draper, ' rine , Public Affairs — Committee, 22 East 38th Street, York 16, N. Y. (paper), ,25 cents. New ington Place, New York 3, N. 1 the' New Midwest Stock !,! Boulevard, The 1960 budget also provides for $3.00 per year—U. S. Department of Labor, Bureau of Labor Statistics, 341 Ninth per copy, Making the Most of Your Years- of'the author only.]- (Special t)oths Financial Chronicle) inter-Amer-i year; •Avenue, New York 1, N. Y. presented are per Outlook Evelyn Hart banking institution which would; facilitate* * the - flow/ of public, and private .capital? to economic development projects. r ' time..coincide ...with .those ' of; the selling! private! $3.50 copy, tional items.- 4would*;be "operation nor-i [The actively; Labor Review, $6.25 per year; Employ¬ ment and Earnings, 45 cents per mal." participa¬ to That Statistics—Monthly „ of some on Uni¬ Press, Princeton, N, J. (cloth), $10. recom¬ winter, it prob¬ ably will be late next summer j ,..befor.e» Congress takes final power- Long—Princeton D. ence ; the ■ . Although the in mendations went to Capitol Hill con¬ health facilities, pub¬ lic buildings, airways, and high¬ resources, years ^ the W. L. Maxson total procurement increases Federal! toward Under Changing In¬ and come liur- Other Heavy Expenditures will Why? Because Con¬ provided at the 1958 ses¬ the man ' in history. for tling • more rates market gress sion send on field of finance, commerce and business. than the $3.75. permit, interest borrowers to or to A — Labor Force * ican the guaranties America of ex¬ power Pa., heading establishment of i participa¬ tion of private capital, and, in the long run, will reduce gov¬ ernment expenditures' signifi¬ cantly. At the same time, gov- the forts of scientists and engineers • Controls: and American Man¬ agement Association, 1515 Broadway, New York 36, N. Y.f Reappraisal the financial course,; are Revolution: S. Costs Insurance "Space Age" items, and the ef- v financing all of its operations! 1960 from, receipts. He said this country is currently nego¬ tiating with'our Latin Ameri-1 can, neighbors,,, concerning the actions by the Congress encourage de- of the items in The most dramatic of program, in full ' over budget. items proposed in - primarily to the of The. 3l/j% ceiling on ship Such will budget message, Presi-i things that by ^mortgage loans by„th£ Maritime Administration be replaced by > the nuclear devoted investors other reasonable costs. the first Eisenhower the; Treasury of equivalent-term: borrowing and ^ by Export-Import Bank seeking more private tion ^n its loan and part of its portfolio to authority to charge costs oFthe loans. - • -- number '•of a owned -Underthe rate which will cover the cur-' (e) sometimes bitter many the budget national affairs and finance, 2'A%) he amended to authorize cost of Shippingsport, plant Agency" (the rate at present is rent fiscal 1959. " the Housing and Home Finance a The 'production of electric of college housing loans made costs touched at in-J Treasury same as long, and tion of the atomic power station the cur¬ cover the to , unquestionably will be bate . ex-- $2,700,000,000, high. Government—including (d) The statutory standard for . Eisenhower ~ • agriculture * reactors otheY reasonable costs. 000,000; labor and welfare $4,100,000,000: commerce and housing $2,300,000,000; interna-tional $2,100,000,000 natural re-sources $1,700,000,000; general government $1,700,000,000, and ; contingencies S100.000.600. dent * There Oper- is estimated at ') subsidies ' Atomic perimental and prototype equivalent-term borrowing and j $6,000,000,000: veterans $5,100,/ •In his cost ting $130,000,000, r fpr continuation of construction, development and operation 2% for loans made; rate which will rent to ;reach world's The present statutory a provides , by" the * Rural ^Electrification Administration be replaced by a $77,000,000,000 would be 1 to these things: major \ national security $45,800,000,OOC; interest on the national Civil Works Outlays Higher : fi-j ,private the Commission * are all-time "an ;- terest rate of , big spending. debt $8,100,000,000: \ pected < assure by Great Lakes routes. new * cooperative; for • adequate 4to devoted ; and nancing The I Expenditures Energy insured by} the Federal Housing Adminis-i tration be increased to levels! paramount cause proposed Administration.! mortgages housing; in the space and mis¬ age the This The ceilings of 4V>% services) The 1960 fiscal year budget is| than $2,500,000,000 greater; I than the Korean War peak of ? $74,300,000,000 in fiscal 1953. Of { course, the high cost of national' security . and 5% for rental (including armed more i tor Veterans 1960 carrier, 17 other new ships and converting 13 existing ships to more modern types'. : ) loans "of! housing direct on for program calls for another Forrestall-class U. Policies?"; "New Technology—For Destruction or Plenty?"; "What Kind of World Is Possible?"; "What Challenges to Diplomat and Citizen?";— Foreign Policy Association, In¬ corporated, 345 East 46th Street, New York 17, N. Y., $1 per set. eligible for operating subsidies, including a number for t East— Middle the Economic "World !v* to be types from jet helicopters. " The to* shipbuilding of revising the interest rate ceil¬ conn that bombers change will also have the effect ing of various craft sales! Administration. Housing j v a What housing insured by the Federal! A year ago Mr. .sent to Congress a , they're really not aj by the rate for. mortgages on panies; revising rules for com¬ puting depletion allowances to insure that they are limited to; mining- processes,- and closing loopholes relating to the taxa-j tion of cooperatives,, plus aj couple of others. mating replaced 1959— "Chal¬ Job?"; "A 'Better Neigh¬ bor' Policy for Latin America"; I just have the feeling big-time outfit." rates maximum rate not in excess of on a pay-as-you-go \ basis; raising postal s rates to bring jn an additional $350,000,-; 000,000 for 1960; enacting an "equitable plan" for taxing in-; life be . a in "Peace loans and commitments:! ministration •program of interest for of Whose "In spite of all their branches lending. private (a) The 4%% ceiling on loans guaranteed by the Veterans Ad-; suggested by Mr. Eisenhower include raising the present 3 cents a gallon Federal gasoline tax to 4V2 cents to keep the collossal highway construction come interest on . . Changing World"; "Will Alliances Keep the Peace?"; "Are We Realistic About Communist Powers?"; lenges effort to correct this sit-; new on proposals income new Great Decisions uation, Mr. Eisenhower recom¬ mended The Commerce, Bureau of the Cen¬ sus, Washington 25, D. C., $2.00. of Federal funds by discouraging expiration date. New Tax ernment—U. Therefore, it creates hid¬ den subsidies and .requires ex¬ beyond the June 20, 1959 year Ill, No. 1)—1957 Census of Gov¬ S. Department of He restrictions in Districts (Vol. Finances of School pointed out that number of important cases, a (paper). C., Washington, D. a rates. present tax corporation profits and excise taxes another on International HAYSEED CROSSING made Resources Quotas— Monetary Fund, Fund of Through Increases in , if clude extending the certain Enlargement present legislation on programs for making loans, purchasing mortgages, and insuring or guaranteeing private loans re¬ it the addi¬ would in¬ provides Congress only MOOVILLE tive to interest rates and hidden be However, balanced be SOUTH HAYSTOCK pertinent recommendation rela¬ program. President Clague—U. S. Department of Labor Sta¬ tistics, 341 Ninth Avenue, New York 1, N. Y., (on request). - Rates Interest Chief Executive The proposed the of Flexible in of Labor, Bureau PIGS WHISTLE , Change Social Ewan SEEDY HOLLOW displaced families will locating continue to increase in 1960. $77,000,000,000. Conservatives in Congress insist that a huge squeezed CHIPMUNK BEND by and 1958—Reprint of an Address by CORNCOB CORNERS purchase mortgages on housing for urban renewal areas for re¬ pro¬ deficit I960 Economic Federal Na¬ tional Mortgage Association to which affects every man, and child in America, could (cloth), $7.50. %Co. Com¬ the mitments woman Press Investment the total volume of mortgage on Beckhart — The Ronald Company, 15 East 26th Street, New York 10, N. Y., gott Soupnood/e ceiling he removed and that the insurance it can provide. This mercial Banks—Benjamin Hag- that the au¬ thority of the Federal Housing Administration be broadened levies. gram, Business Loans of American Com¬ f in recommends budget housing field the also some new but „ » The exist¬ all of partly to combat the re¬ ways ~ for And You Capital V Telephone .Teletype ,— HlUbbard 2-1990 * BS 60