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ANNUAL REVIEW AND OUTLOOK ISSUE

In 2 Sections

SeC^®ATNY
JAN 20 1956
business administra
U33&EC

Reg. U. S. Pat. Office

Volume 183

Number -54G0

-

New York 7, N. Y.,

EDITORIAL

Voluntarism or Coercion?

THE YEAR AHEAD
year as

rate of business

activity still
as

New York

exceptionally good.

to be

somewhat,

or

leveling off, and the forecasts

are

seems

to have occurred to belie the
as

Christmas and New Year Seasons.
The rise in the volume of

during the

as

year

the

not

exuberance

was

at

home."

Simons'

So

famous

began

the

late

Professor

article, "Some reflections
ism."!

peak some weeks ago, almost
universally conceded that this rate of advance
a

Simons
of

nerve

thus

touched

conformism

is above

maintained.

alent in many
union circles which

things be much longer
Long continuation of such a rate of
climb, it was generally believed and with reason,
would inevitably result in a situation which

to
"•»,
:

'

X

,

v-&

Differences

still

the

opinion three weeks ago, and
large measure today, chiefly concerned
length of life of the "plateau" expected to
within months at best,
weeks, and about what

about
the

on

balance, they

and

I
Dr. W. H. Peterson

do

not

While I
of

the

tribution

American

trade union

of

Henry

C.

Simons,

as

I

Pro-

it,

♦A

tions

paper

the

by Dr. Peterson before the Industrial
Association, New York City, Dec. 30, 1955.

same

generate

time

our

and

poor,

as

weapons

well

as

must

we

defense.

our

hands

unions

the

and

for

All

the

an

economy

in

our

nation

—

labor

employers, the rich and
both major parties, the

George

Humphrey

farmer and the city man, the woman
home

at

making

and

the

man

at

his

productive

our new

job—all

way

have

in

part

a

of life.

This peaceful evolution has resulted

in

a

tremendous

he

upheaval of this nation's whole economy that has
really

65

of

different

a

"haves"

that

kind

needs

of

an

a

nation,

up-to-date

unique nation

a

way

of

thinking

Rela¬

Continued

In the SECOND SECTION of today's ANNUAL REVIEW AND OUTLOOK ISSUE we
show monthly high and low prices of every stock and bond issue in which dealings occurred on the New York Stock Exchange during 1955.

DEALERS

econ¬

an ever-higher stand¬
living, plus the social services

men

have

/

con¬

presented

Research

constantly

the people want and need

move¬

page

evo¬

and

provide

ard of

created
on

will

its economy

con¬

nourishment

self-betterment;

the

must

view.

is that

of

day-to-day American

that

At

course

The great

see

flow

a

and better-paying
jobs for
ever-growing population.

reversion to the

a

Continued

34

page

this point of
doubtful about the

of

—
if we-pull together.
have been re-shaping this Gov¬
policies into the policies required

new

organized

share

am

up-to-

course

we

that will pump

new

the

omy

capitalistic

a

with

indicated

promising

economic

lution of

se

incompatible.2

were

business unionism of Samuel Gompers.

in

into

"cor-

or

is

years,

economy

tinuous

hesitate

are sound.

widespread

ment, I believe there is yet hope of

configuration of the curves of business during
1956. A month or so ago the devotees of
on

a

labor movement

the year

Continued

not

reader

the

to

a

an

porate monopolies."
; >;
t
In this paper it is not my position
to uphold all the arguments of Pro¬
fessor Simons, although I do believe

order

to

"inverted saucers" and inverted "V's"

do

as

strong and forward-looking nation,
firmly rooted and self-supporting;

ideology prev¬
American literary and

;fessor Simons held that

quite

was

for

rew

per

views

GEORGE M. HUMPHREY

future
three

ernment's

an

'

possibly
happen
when further substantial
change occurred. Argu¬
ments about this aspect of the outlook have been
within

criticism,

criticize "giant business"

that,

of

in

appear

The

,.

~

destruc¬

own

a

government

Secretary of the Treasury

America—

namely, that trade unionism

could net in the nature of

carried within itself the seed of its
tion.

in

of

These forecasts, written especially

CHRONICLE, provide the

HON.

Henry C.
Syndical¬

on

opinions

business in all industries. The statements
begin herewith:

■

using /'political coercion."

as

individual

the-minute official

'Questioning the virtues of the organized labor move¬
ment is like
attacking religion, monogamy, motherhood,
or

1955 was
unique. This fact has all along been well
recbgnized, and even the most optimistic, when
was

legal monopolies and

the

For

production and trade
phenomenal where it

the

in the current year.

for

not coercion. Lists advan¬
tages of voluntarism and points out
incongruity of com¬
pulsory unionism and constitutional rights. Sees unions

usual adorned the

prognostications that

to¬

principle of voluntarism and

glowing appraisals

and

ISSUE

officials and of the country's leading
industrialists, bank¬
ers and financiers as to the
probable trend of business

unions, Prof; Peterson says the big question
for organized labor
today is: voluntarism or coercion,
and states, if
compulsion and freedom are mutually ex¬
clusive,, trade unionism would benefit by adherence to

becoming

nothing

infallibility

ward trade

at least have appeared

somewhat tempered; but little or

LOOK

University

After calling attention to the atttitude of

Business indicators have here and there
begun
to turn down

Continuing our custom of former years, the CHRON¬
ICLE features in today's ANNUAL REVIEW
AND OUT¬

Associate Professor of Economics
Graduate School of Business
Administration

high and the

very

After Tnrn of the Year

By WILLIAM H. PETERSON*

it gets under way finds the

still regarded

prospects

Copy

Business and Finance Speaks

We See It

"

new

Price $1.50 a

*

:};i As
The

Thursday, January 19, 1956

on

page

in

State, Municipal

U. S. Government,

40

and

Stale and

Municipal

VICK CHEMICAL

Securities

STATE

AND

MUNICIPAL

—m—

Interesting Possibilities
telephone:

HAnover 2-3700

in Mental

CHEMICAL

Bulletin

NEW

BONDS

Drugs

CITABLIIKID
MCMSERS NEW YORK
ANO

30 BROAD

ST., N.Y.

115

OTHER

I

III

STOCK

Beach

—

THE FIRST NATIONAL CITY BANK
OF NEW YORK

EXCHANGES

Rye, N.

Y.

ARE NOW AVAILABLE
ON

EXCHANGE

STOCK ANO COMMODITY

Broadway, New York 6, N.Y.
Miami

Bonds and Notes

DRUG INDUSTRY"

J. R. WlLLISTON & CO.

DEPARTMENT

BOOKLET

Request

on

CORN EXCHANGE

BANK

Agency

"INVESTING IN THE

•

BOND

Public Housing

COPIES OF OUR

Bond

DEPARTMENT

THE

HARRIS, UPHAM & C?
Members New York Stock

Dept. Teletype: NY 1-708

BOND

REQUEST

120

Exchange

Chase Manhattan

BROADWAY, NEW YORK 5

BANK

34 offices from coast to coast

Net Active Markets Maintained

INVESTMENT

To Dealers, Banks

T. L.WATSON&CO.
established

SECURITIES

1832

Members

of the

<^CtdJuO€4t.

Exchange

American

Stock

STREET

SwUfUMtt COMPANY
0AUAS




BONDS & STOCKS

Executed

On

DIRECT

WIRES TO

our

DEPARTMENT

MONTREAL AND TORONTO

goodbody

8e

Co.

MEMBERS NEW YORK STOCK EXCHANGE

bridgeport

•

perth amboy

115 BROADWAY
NEW YORK

"COMMON
Analysis

Canadian Exchanges At Regular Rates

CANADIAN

Air Lines, Inc.

All

Teletype NY 1-2270

BROAD

NEW YORK 4, N. Y.

\

SECURITIES

Delta

CANADIAN

Exchange

25

FIRST

CANADIAN
Commission Orders

New York Stock

Brokers

and

doxraox Securities
corporation
40 Exchange Place, New

York 3, N.Y.

1 NORTH LA SALLE ST.

CHICAGO

WHItehall 4-8161

request to

Trading Dept.

IRAHAUPT&CO.
Members New York Stock Exchange
and

other

111
Boston

Principdl

Exchanges

Broadway, N. Y. 6

WOrth 4-6000

Teletype NY 1-702-3

upon

Unlisted

Teletype NY 1-2708

Telephone:

Enterprise

1820

The Commercial and Financial Chronicle

.

.

Thursday, January 19

.

1956

(262)

2

The

Brokers,

For Banks,

Dealers only

Security I Like Best

This
Forum

week, a different group of experts
and advisory held from all sections of the country

A continuous forum in which, each
in the investment

If it's Over-the-Counter...

Their

participate and give their reasons for favoring a particular security.

supplemented by

are

wide

New York

perienced trading staff is fully
equipped to

serve you

with some market ex

Anyone

promptly.

and

other
not

New York Hanseatic

Corporation

unex

Stocks

Broadyvay, New York 5
BOSTON

to Principal Cities

ondary
ket

mar¬

their

and

%

.

in

change in the manage-

a

"specialty"
specialty

I he
The

is

A

MCTjONNELIi & I 0#
fcl-jJ
vMemoerb

120

American

Stock Exchange

REctor

7.2
9.6

6.3
19.5

Bag & Paper 16.1

30.6

Minne. &

Ontario

HAMMERMILL

Besides the

2.5

to

Its
its

range.
range,

investors

i

Jntr
ing

T

||

business,

J

whose
wxiose

2-7815

line

is

Woven

started

principal
principal

of

fire

stem from

beltine

s°air tre^s

Characterized
goods

the

of

major

a

sales

rings

tubing

rub-

f l

i

and'

o o r

mechanical

as

thpsp

n g,

rub-

hv-nrndnr-f«

arp

companies1

rubber

which eliminates them

nossihie

as

competitors. Boston Woven Hose
is the largest in the field and com-

petition is wholly by the smaller
less

and
In

known

I

aggressive

rnvrc(11

Bierer

Brokers A

of

With

man-

emarke t value
13 f .ldden

as„

is

the

carried

t'^e

on

CANADIAN

stock

Hammermill

of

has built

and

gressive
Bierer's

task

1953-54

in

crease

1954-55

with

[For Financial Institutions

nor

it

called

tary

ERNEST STENT

dividend requirement

chine.

It

—

here

method

a

and

show> for

through

by

of
ro-

machines
abroad

of

payment

upon

royalty

fee

per

to
a

ma-

through too, with

came

_

,.

textured floor covering in color

of

Boston

the

(1)

Might the directors at

investor to

decide

time

dividend

Hammermill

increase
in Sales* and
earnings f or

Pared

as

Toronto, Canau^

BOUGHT —SOLD

QUOTED

L. A. DARLING
M0RELAND & GO.
Members

Stock

Midwest
Detroit

1051

Stock

'

O

\

Exchange
Exchange

Penobscot Building

DETROIT

26, MICH.

Woodward 2-3855
Branch

-

DE 75

Office—Bay City, Mich.

mill

by

shares

of

two shares

of

Might

(2)

in

a

the

cf its

own

process*

shares

Insurance

E. J. Korvette, Inc

re¬

substantial part of the

purchase price in the form of the

to

Standard Union Life

Hammer¬

buy

exchange

an

and

acquire

com-

to

Trading Interest In

of

held

Hammermill,

by

Woven

has

Company

ments.

After

millions and earnings of $3.41 per
share
in
the
1951
Korean
War

Jn actual
actual
figures, Hammermill's

Common Stock

profits
gressively and

HARRY SIMMONS C,

or

from $20,736,592 to $24,045,911, company witnout any
apd net income after taxes from its common stock?

Bought—Sold—Quoted

Prospectus

on

Request

had

was

its

peak

Boom,

000

disappoint-

sales

of

deteriorated
a

$23.3

pro-

deficit of $432,-

recorded

fiscal

in

1954.

ESTABLISHED

St., N. Y.

But the policy of retrench-

ment

was

having its longer term
.

..

plete6 and^its1 \falue
in better

,




(3)

Hammermill

Might

use

its

In

$909,433 to $1,904,228.

40 Exchanga Place, New York 5,
WHitehall

sales

On

a

rose

Kay°mer stoc7 10 acclU1^ anotner
dilution in

per

taxes

But aside from these r>onsid°ra-

dustry.

tne

standP°inf

ot

n tms connection

expanded from approximately 4%% to over 7V? % during
the period. A substantial part of

interesting to note that some of

this

is

pany

re-

year,

.

the

higher

officers

of

the

N. Q. B.
OVER-THE-COUNTER

in

margins

have,

during

the

'

INDUSTRIAL STOCK INDEX
14-Year Performance of
35 Industrial Stocks

com¬
FOLDER

improvement

N. Y.

4-6627

Ravonier stock to acouire another

ON

REQUEST

present

'

1929

Tel. HAnover 2-4850

Stent

tl0m

years.

3>reerie«nA(iompan^

Ernest

Management had decided to coast share basis this represents an in- ..
*
f
f
along retrenching on research and -crease from $1.04 to $2.27. The".0"®'
product development. Gross in- great increase in
earnings re- yieId, earnings and assets, I concome
had risen to $18 million in
suited partially from
the
in- sider Hammermill an outstanding
1948 and despite the recession of
creased sales and partially from investment in the booming 'paper
1949, the company was still show^ the fact that profit margins after
Tv,
u
,-o
ing profits of $511,000 or $1.37 per
share, more than in most prewar

37 Wall

—

a

share

one

held?

offer

Rayonier

nine

the
same period
in 1954.

St. West

aream

declare

to

of

|| Rayonier fcr each

percent-

1955,

history

for

about:
some

months

recent

bilities

stock

first

73 King

Rayonier
stock,
of
course,
to mind numerous possi¬

age

the

COMPANY

AND

LIMITED

brings

var-

in rubber flooring.
The

stock, the market value (18) of
the Rayonier stock, we find that
the paper business of Hammermill can ba purchased for $20 per
share. This tremendous holding
of

companies,
the

of Hammermill

(38)

paper

i°us

combinations not available before

Motor

.

.

,

The fine paper #industry is in
very sound condition and one of
the outstanding companies in the
industry appears to be Hammer-

process

prices in

come

RotoCure

presses.

$25,000.00
a

did

ml

ket price

Paper Company

miil Paper,
The figures in
the accompanying table

rubber

vulcanization

competitors

Ford

easy

buyer's market
by the 108% in-

RotoCure

licensed

are

made

revolutionary

a

continuous

and Dealers

Mr.

a

crude

but

ag-

team.

not

was

re-

young

management

by the return of
in

a

WISENER

still be $1.74, or well above tne

„_r.TW

Hammermill

search

DELHI

Common Stock

selling at $38, an investor buy¬
ing 100 shares for $3,800, gets in

re-

Partner

y

—

PETROLEUM, LTD.
the

organization,
emphasized development and

sales

the

cast

has

Boston

Trading Market

only

at

company

1,1 Charge ot Research. Dent.
To carry this still further, it
Hooker & Fay, San Francisco, Calif, we deduct from the current mar-

Bierer

Mr.

of

Investment Bankers

Maintained in

re-

Woven.

presidency

•

Brea4wsy,N.Y.I COrtlaNt 7-5680

Firm

since

the

sumed

;

;

of

$99,903.

Woven?

Boston

like

and

that

and

books

1897

$17 per share of Hammer-

over

mill

write

OJfice Tokyo—70 Branches

'

u

or

Established
Home

fnirnvi
£eh shareor atohl
a

knowledge

Yamaichi

fiio

commonstock

has

appeal

vision—

Securities Co., Ltd.

^gg.OO^-

,Tr?rh

that

with

Call

cessfully marketed new products.
"
. ....
interest in a'mrrt 50
The leveling off of crude rubber edition an interest in aimost 50
pHces-price rises instituted lost dtar* o^ Rayomer wortn $1,750,
5"mmer °.bf r?"e,ct®d thls year' ^15?, ^'Cnes Pwi
h»
The possibility that the company mermill alone, without the interis about ready to equaj if not to est in Rayonier, would appear
surpass its peakearnings. Not reasonable for a paper stock on
forgetting to mention anticipated a yield and price-eainingo basis.
current earnings of $2.00 and the If we adjust the Hammermill
^at
figures to exclude the
m§s ratio would be 7-1, something dividends (53. cents per share)
almost unheard of amongst the received from the Rayonier stock,
blue chips and its lesser known we find that Hamme mull's earnrelatives.
ings for the nine montns would

companies.

1951 Mr. John M.

of

SSf

industrial

rubhpr

matting

estimated

«pokci

do

which in-

hose,

iar

glass

friction taoe

hpr

fine

rn;;

Intelligent

a

were

its

Todav

of

a

ago

years

•

prouucis
products

hose

industrial

eludes

ber

75

diverse

a

heir to

the

$1.00

the

°

asset"

est.i mated

ca* ^55dn T like Be
was $25-,61.
Whv

iho
the OTP at around 1
OTC at nrnnnrl 15.

nn

on

Boston

end

improve

o'f

with

of Japanese potential

th° hilar—

on

thi^

IqS

share is possi¬
ble. Book value at the end of fis-

Boston Woven
cosion woven

name is
name is

Pnri

imnrnvp

offices

111.0

^nvestment
Pnnci-.+c

ag

4ares

Dividends have

common.

increase to

narrow

very

a

carried

Aptnaliv

earnings

which is presently "churn¬

one

.

unusual

investors

12.5

20.6

_

have

may

excellent op'rating

^

the common could be improved as

chosen
chosen

II Hose and Rubber Company, tradgs

,

Stock Exchange

BROADWAY, NEW YORK 5
TEL.

m

have
have

I
1

ing about" within

,

4.2

Lily Tulip Cup___
Scott Paper______

been paid on the common in all
but four years since 1905 The
current 60c annual dividend on

rrarketable products, or

new

branch

our

SECURITIES

14.8

2.7

te^ debL 7,3425 shares and gheet
of
par
b% preterred

ment picture.

I

Since 1917

York

20.0

.

reappraisal of intri-

on

perhaps,

New

Regis

Oxford

common

Gomn

to

JAPANESE

844,000

Jack

off

suddenly

with

RIGHTS & SCRIP

wires

In Net

Profits

of old and unprofitable operations

"

Specialists

Direct

111

take

to

^

Birmingham, Ala.
Mobile, Ala.

long
$100.00

in

NY 1-1557

New Orleans, La. -

cate worth or, on the replacement

lies

Exchange

HAnover 2-0700

percent

Sales

Un.

Exchange

19 Rector St. New York 8, N. Y.

Increase

'

In

80c.

Stock
Stock

American

!■

value

.

*

Percent
Increase

St.

York

New

Members

ffi i'7 mintiT'results currently being reported^
^ner
share Canital
there is an unusual feature in
in+S1 IS w $1.3 mhlinn the Hammermill setup and that
n
ization
consists
of
million

their ability

.

Members

to $130

v

»•••

Boston Woven is
comfortably liquid. Current As¬
sets as of Aug. 31, 1955 were more
than four times current Liabilities

sec¬

{ron/$1

'

Financially,

"spe¬

so-called

by about

share earnings

be

cialties" in the

SAN FRANCISCO

Steiner,Rouse&Co.

-

s

dividend

to increase per

which is expected

this

of

recto

important factor in the earnings
picture. It has already met with
enthusiastic consumer demand

d

e

may

termed

CHICAGO

•

•

Wires

Private

kind

Teletype NY 1-40

PHILADELPHIA

t

turn of events.

American Stock Exchange

120

Bar¬

p e c

Associate Member

ahead of sale.
several months, am*the backrunning

log of orders has been steadily increasing. The new floor covering
line alone could develop into an

violent

ring, of course,

Established 1920

WOrth 4-2300

for

experi¬

declines.

Bought—S old—Quoted

-

have been

have

enced

President,

Corp., New York City. (Page 2)

a

-

the

on

Executive ViceWhitehall Securities

Aug. .31» 19ob and .more impor- making fine papers from hard
tant improvements in subsequent vvood pulp.
years can be anticipated. Bookings
As
result, the board cf di-

perience will call to mind stocks
which
have, on the one hand,
made little headway on the upside

small blocks, our ex¬

or

City, N. Y.

Boston Woven Hose & Rubber Co.

interested in

Whether you are

large

Whitehall Securities Corporation

than

Louisiana Securities

E. Goffin,

profit of $287,000 or 71c Hammermill Paper
Company—
per share. In the first quarter of
Ernest Stent, Partner in Charge
the current year Boston Woven
of
Research
Dept., Hooker &_
shows earnings of 41c per share
Fay, San Francisco, Calif* (Page
or 58% of the full
1955 earnings.
2)
Earnings of $2.00 per share are
very
possible this year ending

into

Executive Vice-President

ac¬

securities.

over-the-counter

400

as an

J. E. GOFFIN

nation¬

a

network of wires and

trading markets in more

tive

they to be regarded,

complete trading facilities

Our

are not intended to be, nor
offer to sell the securities discussed.)

(The articles contained in this forura
are

Alabama &

Selections

Boston Woven Hose & Rubber Co.

—J.

Try "HANSEATIC"

Week's

Participants and

been

a

probably

.

profits. What might have

deficit in 1954

attributable^ to the

added substantially to their

"reflected duction in costs that Result from holdings of Hammermill stock,
was

turned

tiie installation M the company's which is listed
patented

"neutracep^process

on

for Stock Exchange.

the New York

National Quotation Bureau
Incorporated

46 Front Street

New York 4, H. Y.

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

(263)

A Sober Look at

I N D E X
7

Supported Mortgages
Economist Division of Research and Statistics

Federal Reserve real

estate

Federal

Economist

Reserve

A Sober Look at

System

Page

AND COMPANY

Cover

and debt mortgage market

Missiles and

recent

—Joseph

lowering offered by VA and FHA mortgages, and
finds: (1) No experience to
judge developments should capital
values drop below
mortgagees' repayment ability; (2) unan¬
ticipated rise in secondary mortgages, and (3) government has

in

this subject with the statement
the government's insurance

on

guaranty

of

were

two

all

were

(1) By assuming some, all, or
large part of the risk inherent

nomic

financial system

and on borrowers
alike in the event of an economic

loans to be amortized

monthly payments, by
permitting large loans relative to
values

property

and

thus

much

costs

to

(3)

By

establishing

of

valuation

in

the

case

houses)

new

the

valuation

credit in
the

effects
and

an

same

excessive

of

of

the

influence

of

would

declines

in

value

and

the debt

ing market.

fourth

(4) By making mortgages more
readily marketable through these
influences the government has
duced

capital
to

serious

a

markets

that

term,
tized

aged

re¬

imperfection

(5)

By

assuming

contributed

rather

ment

has

also

large

govern¬

acquired

a

been

the

discussion

of

the

government's

would

still

10

the

ago;

years

of

government

*Paper presented
meeting
The

1955.

Division
Beard
serve

of

author

American

York
is

an

City,

economist

28,

in

the

of Research and Statistics of the

of

Governors

System.

The

of

the

Federal

Re¬

views

expressed by
the
author
are
his
own,
and
do
not
necessarily reflect those of the Board of
Governors.

MOTOR

21

22

COMPANY

25

—Robert

T.

Patterson.

30

_

How Population Movement Creates Markets for
Goods and
Services—Howard G. Brunsman and

Henry S. Shryock, Jr.

Bought—Sold—Quoted

31

Prospectus

one-

long-

valuations

on

request

BUSINESS AND FINANCE SPEAKS AFTER
THE TURN OF T1IE YEAR

Starting
AND

the

on

leaders

in

of today's ANNUAL REVIEW

cover page

OUTLOOK

ISSUE,

the

present

we

opinions

of

Government, Industry and Finance regarding

outlook for

business

in

J.F.Reilly&Co.Jnc.

'

[Commentaries which

today's issue will be given
Jan. 26.—Editor.]

in the issue of
•

1956.

*

*

*

Broadway, New York

DIgby 4-4970

4

Teletype: NY 1-4643

*

«

...

42

In the SECOND SECTION of

today's issue will be found
the high and low
prices, by

usual tabular record-of

our

months, of every stock and bond issue in which dealings
occurred

the New York Stock

on

FORD

Exchange during 1955.

MOTOR

Trend Toward Retirement Age Postponement Cited
by
Mutual

Benefit Life Insurance

Co.

29

i

Steel Demand Seen Unaffected in Event of Automobile
Cutback

COMPANY
75

___________________

Allan B. Mills of RCA Terms Color Television
Dollar

Baby

a

Billion

i

Giving Them Hell, Again

91

(Boxed)

105

We maintain
in

Regular Features
As We

See It

(Editorial)

Bank and Insurance

Business

Cover

Stocks

13

Dealer-Broker Investment Recommendations

Einzig: "British Automobile Recession

HA 2-0270

40 Exchange PI„N.V.
Teletype NY 1-1825 & 1-48441 -

17

Washington Ahead of the News—Carlisle Bargeron___

From

&Mackie,inc.

8

Lesson to America?"

13

a

than 350

Singer, Bean

16

Bookshelf

Man's

trading markets

more

over-the-counter securities

Indications of Current Business Activity...—
Mutual Funds

Direct Wires

135
136

NSTA Notes

Philadelphia

*

Chicago

■

to

Los Angeles

•

8

News About Banks and Bankers

£

20

._

sometimes thought of as being too

Our Reporter on Governments

115

great;

Our Reporter's Report

139

construction

standards

and amortized mortgages
generally are more readily mar¬
ketable

than

now

ever

before.

Public Utility

ervations

though

of

a

decade

our

res¬

Securities

on

ago,

al¬

page

We Recommend the

Purchase

35

Securities

of

101

Prospective
Securities

Security

Salesman's

The Market

.

...

Corner

and You—By

36

The

of

Washington

Trade

and

MARLOWE CHEMICAL

133

—

:

91

Wallace Streete

Company, Inc.

——18

Security I Like Best
State

128

__________

Offerings

The

Continued

4

Securities Now in Registration

mortgages have

certainly
been foreclosed, it is hard to think
of a period in our history when
regrets about real estate trans¬
actions engaged in have been so

i

—1

,

Railroad

the

at

Finance

Dec.

I

Observations—A. Wilfred May

very

by Mr. Wood
the

New

FORD

19

Business Outlook

is

and

Concerning the first of

Association,

stand,
strong¬

compared with

now

Banks, Brokers & Dealers

and

high-ratio, monthly amor¬
mortgage has been encour¬
to the point of now being

ence

direct interest in seeing that gen¬
eral economic
policies are used

annual

subject

the standard type, even when not
insured or guaranteed; the influ¬

in

instability at times in the past.

contingent«liabilities, the

govern¬

might be stated more
ly: The governriient still assumes
risk of loss, but on two-fifths of

weaken¬

a

o n

concerning

and

discourage

restriction of credit in

have

commitments

active market and in

way,

commitments

heated

both

the

Curtice

scholarly analysis. The first four
of our broad descriptions of the

speculative

over-extension

and

pects

mini¬

or

The

credit
and
economic
stability have shown different as¬

(and of construction
of

policies.

commitments

For

Competition and the Taxation of. Co-operatives

mortgage

standards

government has removed
mized

ment's

14

:

considera¬

relationships between the

uncertainty of renewal
formerly so important with shortterm mortgages.

and

the

the

WHitehall 4-6551

12

could not be accommodated in

As the decade has passed, these

and

Production

the

consequence

inflationary

STREET, NEW YORK

15

ob¬

were

reflected

this

to

government's

reduced the

or

markets,

mortgages, if they had to be met,
might seriously complicate the
operation of monetary and fiscal
policies at a later time.

owners (and more general¬
ly, real economic costs) of owner¬
ship and of mortgage borrowing,

cost

eco¬

second reflected the view that the

home

and have removed

approach

weight

ward

periods, the government's commit¬
the

estate

first

WALL

Telephone:

Canada's Continued Growth Seen in Economic
Unity
—James Muir

being

government might be inclined to¬

ing the need for junior financing,
by encouraging borrowers to
spread the payments over long
reduced

of

The

99

10

and

not

were

real

on

tion, and that in

reduc¬

and

have

be

view that the monetary and fiscal
agencies were already giving too

level

ments

lines

two

servable.

(2) By requiring all insured and

by

should

for junk

Obsolete Securities Dept..

Hornor

Bennion

H.

<•

9

____

Against Federal Aid to Education

Vehicle

dream

With lots of jack!

Marketing Revolution—Charles F. Phillips

Motor

no

Our bids

6

___

Factors in Growth of Consumer
Credit—Robert E. Lewis

policies in the light of their

influence

reversal.

guaranteed

they

incentive to consider general

the

on

particulars:

encouraged to engage in transac¬
tions they might later regret. On
the mattter of the government's

im¬

an

of pressure

these

whether families

in mortgage loans, the government
has relieved mortgage lenders of

thereby removed

keep

governing FHA's Title VI
operations, questions were fre¬
quently heard about whether they

lines:

source

help

sound.

being expressed*on at

of

Cobleigh

Planning Wide Expansion *#
—Benjamin F. Fairless

tion

particulars somewhat along these

Britain—Ira U.

Steel Industry

On the matter of valuation
pro¬
cedures and standards of construc¬

This general statement
might have been supported with

portant

Mosby

—Adam S.

of you will recall
decade ago, reserva¬

a

least

stabilizing

from

some

even

tions

economy.

loss and

to

as

markets

Motors

—Harlow

•element into the operation of the

a

way

Perhaps

mortgage

significant

a

a

estate

that

loans
residential real estate has in¬

troduced

such

real

that
and

The

A Case

underwritten four-fifths of all small
property debt.

•

/

ago, I suppose a start
might nave been made very boldly
on

This is

Free World's Capital Needs
During Next Five Years
—G. Keith Funston

cost

A decade

We're willing to Back

The Rising Tide of Treaties and
Domestic Guaranties

sav¬

ings and loan associations which already hold $40 billion in
residential mortgages. Questions real
savings achievement in
the

PIPE DREAM?

5

The Changing Credit Picture in
Agriculture
—Charles N. Shepardson

stability policy with fostering of
implement the Employment Act. Attributes
mortgage fund scarcity and materials cost rise to rapid

forward commitment increase
by commercial banks and

>

3

Supported Mortgages—Ramsay Wood

housing sales

to

»LlCHTEnSTEfR

Coercion?

or

Business Opportunities Inherent in Nuclear
Energy
—O. B. Falls, Jr
,i

conflict of value

notes

Articles and News

;

American Trade Unionism: Voluntarism
—William H. Peterson

By RAMSAY WOOD*

Board of Governors of the

3

2

and Industry..

You

—

Common Stock About

7

—

140

—

'

$1.25 Per Share

—'
—

Published

Twice

Weekly

Drapers'

1

land,

The

For many years we

have

specialized in

COMMERCIAL

PREFERRED STOCKS

Spencer Trask &. Co.
Members New York

.„T„r

B.

Park

DANA

Boston




•

Smith.

For the

Stock

Exchange

TELETYPE N. Y. 1-5

•

•

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•

Glens Falls

Worcester

„

Reentered
.

COMPANY, Publishers

2-9570

to

9576
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,?ub,c"p,I,I0n. *>««»
in United States,

,

Subscriptions

SEIBERT, Editor & Publisher
njwi
DANA

cftrfrt
SEIBERT, President
I resident

Thursday, January 19,

and
and

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city

news

news,

Offices:

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Salle

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of

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Banlc

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STate 2-0613);

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of

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1956

Every Thursday (general news and advertising issue) and every Monday (complete statistical issue — market quotation
records, corporation news, bank clearings,
staff*
state

;

•

second-class matter Febru-

as

25, 1942, at the post office at New
yor]£i k. Y„ under the Act of March 8, 1879.

ary

„

wiTTTiAf
WILLIAM

following

•

Place, New York 7, N. Y.

HERBERT D.

ST., NEW YORK 4, N. Y.

TELEPHONE IIAnover 2-4300

•

Eng¬

Company

Reg. U. S. Patent Office

REctor

Nashville

C.

iQ£?R

25

Albany

&

E.

Copyright 1956 by William B. Dana

f

CHRONICLE

„

BROAD

c/o Edwards

London,

and

A..nAuiAi

FINANCIAL

WILLIAM

25

Gardens,

««

GENERAL

INVESTING CORP.

In

exchangCi remlttances for for-

eign subscriptions and advertisements must
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80 Wall

St., N.Y. 5

BO 9-1600

4

The Commercial and Financial Chronicle

(264)

(7)

(3)

Growth in the country's popula¬

repercussions

lion by 1975.

ment

At

this

casting time it has been our cus¬
to list, without weighting or
selectivity, an equal number of

Budget; propping and ex¬
panding the economy, and provid¬
ing an effective ^anti-deflation in¬

JANUARY 1, 1957)

mated

11 y

classified

as

at

In

just

comnanies

steel

Fairless,

coming

stock
,

viso

pro¬

that in lieu of

the

as

determi¬

nant of

—

both

K.

Wilfred

injected

the

"built-in"

serve as

explana¬

tions for t.:e market's action

it has taken place—the

shareholder

"BULLISH"

\5;VV:

low ratio of busi¬

after

ness

inventories

to

sales.

(5)

(6)

(1)

firms

confidence."

hand,

a

monetary

sector

On

Democratic

permanently

demand

on

an

tion that they will

re¬

liberally

used

at

early

signs

the

over

through

mutual

THE

of

a

change to

Democratic ad¬

a

with

stressing

of

than the inflation aspects.

away

above

for

tative

the

Dr.

that

assumption

and

to

will

it

Co.,

be

hand,

the

decline from

or

least

at

members

of

Exchange,

the

in

reverse

New

York

will lecture

on

Spring in that institution's Adult
Program.

class

be

will

held

The
on

initial

Tuesday,

Feb. 7.

Arnold

prove

Gorrigan With

David J. Greene & Go.

promptly

area

Arnold Corrigan, formerly with

of investment

the Economics

mar¬

by

the

stocks

selling

and

s;

applied
the

come

to

Department of the

First National City Bank, has be¬
come

associated with the Research

it

are

boom

high

very

high

very

further,

Now With Shaiman

is

now

-

profits.

personal

the

net

per

se

yield to the shareholder,
and

in

with

comparison
In

any

(Special to The Financial Chronicle)

;

WERTheim
Members

120

r

Shaiman
Bank
was

&

BROADWAY
YORK

5

Securities of

INDUSTRIAL CORPORATIONS
BANKS

UTILITIES

RAILROADS

MUNICIPALITIES
AUTHORITIES

INVESTMENTS

&

Co.,

Building.

previously

event, Co.

Co.

York Stock Exchange

NEW

*

>

DENVER, Colo.—Duane F. Mc-

in¬ Kenzie has become associated with

tax levies drastically reduce

tax-exempt bonds.

building industries.

at

claimed, the multipliers

and

automobile

are

multiple

'

REVENUE

College

are

pro¬

extraordinarilly high

duction

ages,

And
a

NEW YORK

COMPANIES and

year.

Werner Baer, security ana¬

Company

4,

in 1957 in interpre¬

Education

to

filed

investments at Hunter College this

soaking-the-

forestalling businesslike

difficult

self-

be

reviewing of the past

Stock

reforms.

of

use

and

to

lyst and economist with Bache &

legislation

politics-steered

out

varying

items

At Hunter

debt.

in an Election
(contra Item 5 above), with

rich

via the capi¬

Dr. Baer to Lecture

•

expansion in personal

(7)

being

(2)
The likelihood of

ESTABLISHED 1922




The

contradictory

debt, amounting last year to $13
billion in home mortgage and con¬

year

Additional freez¬

power

relevant factor.

a

<6>av'"^'

Tax

Ford

short-term—bear¬

tending from one to twenty-five
Our tremendous produces

sumer

the

tal gains tax.

The market, #r at least the aver¬

ensuing loss of confidence rather

DEALERS

PUBLIC

ing of buying

been interrupted
of price declines ex¬

The great

of

speculative

of

aspect

buying money.

above)
the
price
3

ket criteria (contra Item 9 above).

(1)

of

1955's

PUBLIC

bearish

past had

periods

flotation

the

enough.

"BEARISH" ITEMS

.

INSURANCE

including

(contra Item 10 above). Pos¬

sible

ing in mind that secular inflation
the

excessive

historically high, after Department of the New York
(contra "Bullish" Item I above).
|their two-year rise of 100%. While Stock Exchange firm of David J.
The post-heart attack uncertain¬
Greene & Co., 60 Beaver Street,
many stocks are selling at reason¬
ties, with the increased possibility able
New York City.
price-earnings ratios, name

DISTRIBUTORS

YORK

growing

The domestic political situation

trouble.

UNDERWRITERS

NEW

Item

stabilization

level

In

of

&

area

consumer

(9)

be quickly and

external

issue in mopping-up the market's

"Bullish"

en¬

ministration,

cAllen

success

pump-priming weapons, including fund sales).
the

with its Fair Deal-

the

possession of stock

rying forward the public's mood larged scale; with general assump¬
"capitalistic

(The

issues,

legislation

Government's

The domestic political situation.

shares.

million

auto,
the boom;

in an Election of the Ford offering, demonstrat¬
(8)
year—with the prospect for some
The anti-inflationary anti-boom
ing the existence of an increased
kind of voters'-bonus relief, with
market for stock in a public that policies of the government, with
its fillip to mass consumption ex¬
must he actively "sold," re-con¬ the possibility that they will get
penditures.
Tax

ITEMS

Likelihood that Ike will run, car¬

with

as

offering. Among tne onequarter to one-half million sub¬
scribers,
the company's dealers
and
employees are taking down
IV2

Possible

farm,

various

>

"virgin" stock buyers,

"soft

years,

the Ford

applicable

the market community.

turn to power,

returns.

.Major, expansion of the demand
common stocks. The public's

of

The healthy

selection, weighting and interpre¬
tation largely depending on the
varying psychological reactions of

the other

earn¬

side of

volume.

May

(4)

they will rat.ier

of

go«d

type.

prices,

THE

with

Prospective growing participation in equity
general upward wage adjustments share holding. Rise of institutional
(lor an estimated two-out-of-three buying of equities; 450 institutions
companies) at mid-year, which coming along for almost a million
should raise the price level and of thn r.pw Fori shares. Advent
and

actually

functioning

and

capacity is

(3)
Inflation

we

mar¬

by

creased

bullish

(10)

the

(5)

which

do)

inject the im¬
portant

outside

steel

as

in

together

to

'

vulnerable

durables, and labor agitation.

criteria:—adequate dividend
yields, buttressed by low pay-outs,

In

following this
pattern,

of investment

area

ket

plan to spend $1.2 billion in 1956;
and GM is "betting a billion."

markets.

other

housing areas—in

with

alone ings prospects, give promise of in¬

likely thus to
f 1 u,e nee

the

counter

run

Possible curtailment of inflation

(9)

billion, or treble
disclosed by Mr.

$59

As

1946.

i

n

and

—

(contra

Industry's plans for vast plant
and equipment expenditures, with
total
construction
outlays
esti¬

con-

on a

spots"

situation in the metals sector.

ish and bearish

ti

Eisenhower's

(2)

so-called bull¬

v e n

in President

new

tom

factors

Several

promoted inflation and expansion, strumentality, for example, sup¬
is also regarded as bullish.
porting the extraordinarily tight

fore¬

turn-of-the-year

invest¬

areas.

(4)

High Defense expenditures, re¬
by the $1 billion pre¬

scribed

translated

as

factors.

affirmed

VARYING ASPECTS OF THE MARKET

psychology

into market movements may well

(8)

By A. WILFRED MAY

"OUTLOOK" (FOR USE

various

on

Thursday, January 19/ 1956

.

market

The farm situation, with possible

tion, estimated to reach 200 mil¬

Observations...

.

.

First
Mr.

National
McKenzie

with L. A. Huey

U.

-Volume 183

Number 5460

...

jMtf

.

'<JL

^W3» -Jt*M

The Commercial and Financial Chronicle

(265)

Business Opportunities
Of, Inherent in Nuclear Energy
By O. B. FALLS*

dramatic evidence of

are

Consider, for just

envisions

the

problems

many-faceted

opportunities of nuclear
the

solved,

need

Mr.

peacetime

Falls

■

anyone
here
remember when this product was

simply

a square

box that

cold

was

power

could

been

double

to

uses

for atomic installations.

ponents

In

Mr.

Falls' view,

Like

popular song about
love, the atom is a many splend-

orS?
To

and many-sided.

the peoples of the world who
remember

Hiroshima,
is
a
thing

i

t

of

horror.
To

the

men
in

the defense of

a

lap", it is

thing

great

of.

impor-

ance*

once

To

FaJls, Jr.

world, it is
To
of

men

a

of

medical
men,

of

To

world

thing of hope.
religion, it is

leaders, it is

known.

ever

mankind

energy
as

power
as

no

a

sure

we

other

source

can

has

of

benefit
in

at

atomic

en-

selling

features,

limita-

tions and economies,
a

»,

in

this

nation

a

we

at

are

thing

a

thing

country,

„

work

on

Francisco, Cai.

peacetime

can

best speak>

resulting
development?

for

some

nected

what

know

we

covered

or

date—will

to

of

atomic

before
lem

look

at

source

but

the

first

atom

let

as

a

Power

annually

lion kilowatt hours of
This is

ever-increasing number of
new appliances, improvements in
older appliances, in lighting, heat-

trillion,

this

figure for
.

.

'low

cost'

our

is going to
economic

very

fuels

will

have

to

to

provide an ever-in¬
creasing amount of energy. Pres¬

reports indicate that such

conventional

an

our

resources

fuel

upon

can¬

not be sustained much

to the ques¬

beyond this

asg
^
rials

1964

I

just

that

and

billion
that

this

sell

small

abundant
We feel

will

hours.

this

This

will have to

new

that

new

energy

of

source

the

atom

energy.

represents

source.

Atomic

more

generating

capa¬

years

growing

.

more

plans

ergy
no

•

ac- «.

Experience

demand

and

all

for

that

power

order!

importance of this electri-

Energy

It is to help meet this enormous

.

our

an

approximately

kilowatt
we

as

The

projected power de¬
mands of the future, in the main,
can
be met only by some more

men¬

nation

than

rather

source.

trillion, forty bilhours. This year, it-

cal energy is obvious. It is

more

and

atomic

the

en¬

General

of

American

Electric—

industry

are

—

cident that the United States with

geared. And industry is a lot bet¬
ter prepared for this task than

only 7% of the world's population

a

most

produced 50% of the world's
ufactured

goods.

More

man¬

than

I

tivity and of
living.

bil¬

na¬

power

i"g. and countless other products

for these demands.

Electric, believe that energy from

We, at General

of

we

standard

must take

ent

a

sources

industry is with the task
putting the atom to work.

(1)

ally broaden the production base
our

of

living,

hard look at
of

power.

in

initial

activities

our

pres¬

We

have

fuels,

Working with natural

nium

we

Electric

been using our great resources of
coal, oil, and gas at an accelerating
rate.
Though we have vast re¬
sources of these fossil

you an

American

to continu¬

are

history in this business to
idea of how far along

our

give
of

However, if
of

can

so

high standard of

our

people think.

speak best of General
Electric's experience in this field;
I would like to review a little

any

other single factor, the abundance
of electrical
energy is the corner¬
stone of our tremendous
produc¬

electricity.

today is to provide the

such

and

conventional

one

.

kilowatt

The

staggering figure, to be

our

his

growth, then in the
twenty to twenty-five years,

next

mag¬

thought in mind, let

estimated

no

Need

problems facing

health

therefore, is im¬

city within the next ten

basic

forty

In

demands."'•

determine

continue

answer

ten

elec¬

If "low cost" energy

prob¬
existed and

as we knqvv it
today, and
project it for the future. *

means

But it is accurate. One of the

biggest
tion

a

one

maximum

"

a

already
was going to

look for the

produce

to

take

new

to

of

reserves

ent

476

present-

us

answer

generation.

accelerating 1 demand

dis¬

relate

con¬

needs of

the concept
when it came

felt

we

"the

nify in the future.

is

| By 1964, it is conservatively esti¬
mated that this nation will require

tion, distribution and uses of electrical energy have been nothing
short of phenomenal.

the

than double

have

been

energy

our

capital energy as the fossil fuels
are small by comparison with the

We, who

upon

energy
as

which

which

lion

of energy.

Electrical

us

tioned

lives. I will refer to several

these,

the

America, seized

ergy

products
from this

many, many areas of our

day

with

have

within

recent

Let's go back now for a moment '
and
consider the
electrical en--

answers to these questions
many-sided and—based merely

on

time

just
double

must

we

book, "Energy in the Fu¬
simply ' ture," Palmer Putnam states that

power
power.

said,

trical:, power

money

dramatic and novel

a

of producing

inexhaustible supply.

an

have

years

now

development of

^ atomic

because it is

We

The
are

investing

the

I

tion of where atomic
period. Furthermore, the increas¬
energy fits,
into the economic structure cf our ing use of fossil fuels for chemical,

many new

services

new

of

single thing which

of which l

and

in

out

land

it be to mankind? What is the

can

are

way

With

a

atomic energy be put to use?
what practical peacetime use

Of

not have

important.

Now the question arises—where
can

this

portant only because all energy is

around the home—all these devel¬

Sa„"se"jbuynio'?rch,^b.rb1recot

not

time

pointed

Atomic energy,

to

seem

up

the advances made in the produc-

a

we

and

in¬

in the atom, and put¬
ting them to productive work.

the

ergy in terms of its market, appli¬

there is

as

unemotionally, market for the
new

that

look

can

locked

sure.

L

San

the

—

Tbe

businessmen

merce,

challenge

past. For, after all, that is exactly
what it is. As businessmen, I'm

dustry

concern.

~~7T~

of

nrnmi«jp

warning.
To

—

all

project whose significance prom¬
ises to surpass all of the great ad¬

*characterizes industry in this
To the un
countlX it is the constant search
der-develnnpfi which g°es on to find better ways
na^ns nf the to do thin&s- In the electrical innauons ot tne
nf

B.

power

now

to

answer

As

that

us

businessman's point of view.
But, first, I will ask you to think
it

throughout

and better ways to get things

And

a

of

kind of progress has

insatiable appetite to find

an

the

be

done.

j WOuld like for the next few
minutes to discuss the atom from

atomic

many improve¬
this single prod¬

of the. past. -It is.the 'harnessing of the tremendous forces

greatest we've

Gf

same

realized

is

should

vances

thing

a

cations,

research

O.

is

Think

interested

our

it

in

We

new

hig^as 65% by 1980.

the

while

dustry.

nuclear plants become competitive, their rate of increase will

Wuh'&J W

And

have

in:

seen

features

new

on.

been

made

uct, the

meet

and

on

have

ments

generating capacity by 1964.
(1) transportation—particularly,
marine propulsion; (2)
heating; (3) medicine; (4) chem¬
istry; (5) food preservation, and (6) the many different com¬
Other business

go

there

to take
to

resources

door shelves, egg holders,
butter conditioners, vegetable

crispers—the list of

expanding

Greatest foreseeable applica¬

production of electric

place of inadequate conventional fuel
estimated

an

practical

power.

tion believed to be in the

be

yet to

atom

It

a

Does

ments,

Wiibcut minimizing

the

minute, the

refrigerator.

the inside? Look at it
today—
revolving shelves, freezing com¬
partments, ice water compart¬

General Electric Company

.

problem.

on

Manager, Marketing, Atomic Power Equipment Department
Atomic Products Division,

opments

such advances.

5

ura¬

energy

1939, two General
physicists were among the

first to isolate U 235.

(2) During World War II, the
Government, with its Manhattan

Continued

do

we

atomic

in

>:

;
.;

<

v.> j

v

•>

on

page

55

: |
k

*

«,

Offices in:
new york

brooklyn
•,

rochester

.

<

;

syracuse

philadelphia
allentown
iancaster

scranton
york

ivnokls

&

*

<

chicago

Co.

chicago heights
san francisco
berkeley

carmel
oakland

main office:

120

v-d'

sacramento"

Broadway, New York 5, N. Y.

salinas
san mateo
santa cruz
santa rosa

stockton
atlantic city
•

Underwriters and Distributors of Corporate Securities

•

•

•

east orange

^ -

^7w*morristown i

.

'vineland

-

t

•©'■ Uiulerwriters-and Distributors of State, Municipal

-/ '

/

:.

r::

f
-

7

w

.*»v

:

%.■

,

-

•

«

-•

I

■

l

•

alexandria
buffalo

>

chicago
.

denver

des moines

Investment Advisory Service

detroit
.




■

•

•

indianapolis
kansas city

Members New York Stock Exchange, American Stock Exchange,

omaha

and Other

pittsburgh

lincoln

st. louis
sioux city

toronto

•'

'• fvr

Correspondents in:

Brokers in Securities and Commodities

Principal Exchanges

t *

r

minneapolis

Securities

"

©

f'V

/salisbury

>

©

j

"f "•

raleigh

..

v'"

'

durham

...

■

©

■"»'n'

*

r

r

'winston-salem

and Revenue Bonds

© Primary Markets in Many Unlisted

.

^

-

6

(266)

The Commercial and Financial Chronicle

'

There's

Missiles and Motois From Britain
By IRA U.

delta

Cheers, and
profit and

|-

*

quite

the

while

e

1

e

y

hit the road, Karl Marx!

here!"

Hawker

For

Siddeley

is

colade

very,very

British;
British

means

after

the

Labor
U.

Cobleigb

distinguished

large

Government

the

English industrial com¬
which, if it were in America,
an

be

between

cross

a

eral' Motors, General
United
Aircraft
and

dis¬

for

Quite

a

deley;

company

and

a

There's

Dynamics,
Pullman.

of

,

S. and

a

V.

Roe

Canada Ltd.

to

and earned

the

liver

Wel¬

ing to consider seasoned overseas'

phases

equities of investment grade.

-

Attlee

disclosed

by

these

Ac¬

To them I would say this:
'Our profits are a reflection of ex¬

cellent workmanship and efficient

the

Gloster

"Javelin,"
an
all
weather fighter, in design pro¬
phetic of the next generation in
aircraft, the guided
missile.

35%
of

which

have

its

mis¬

Can-Car

and

in

the

quest

Can-Car

affili¬

has

come

for

this

also

well

out

book,

business.

'makes

Further, there's

a

But

of- this

drawbacks
count of

housing

con-

was

but to delineate

bore you,

the breadth and

remarks,

In

this
ac¬

intelligently

overseas

equities among

investors,
in
recent
years, this column has, in the pastV
year, reported on Philips NV, De
Beers Consolidated Mines, Royal
Dutch, Rio Tinto Ltd., and Ka¬
tanga.
To this list we are now
s

delighted

introduced,

Sir

of

line with the increased pop¬

American

to

add

Hawker

Sidde¬

ley with its 75,000 employees; and
to direct to your attention its or¬

"

dinary shares. These are now selling around $101A ' to provide a

.

of

perusal-

vitality-laden

sound and

a

ularity of

power..

The

in

and "

expanding major industrial enter¬
prise.
There's more sock than

diversity of Group

earning

type>as is
Siddeley

Hawker

stodginess here.

of

activities, which
to

the

cheerful

Transit

catalog

as

in

reports; and that the prose is sort
of late Macaulay, are the only

buses,

Further, Can-Car

enough

.

small

use

found

not

output overseas.

Thomas

yield to Americans of almost 5%,
Sopwith, from which much of the /after allowance for, and deduction
foregoing has been culled, were of, British taxes. Stack up this
by way of presenting the annual Group equity with representative
Group report, for the fiscal year American ones, and you'll find,
ended July 31; 1955. And it made over the
past five years, Hawker
_

•

Hayden, Stone &Co.

good reading. While results were
given in pounds, we'll try to trans¬

Established 1892

late them into dollars.

Net profits

Electric,

roughly $15,400,000, up from
$12,275,000 the preceding year,

Square

Boston, Mass.

work

and

10 Post Office

NewYork, N.Y.

la

from
to

575 Madison

Avenue, N.Y.

SPRINGFIELD

dividends":were
29L2C

49c.

(on

There

WORCESTER

pushed

was

a

stock

pretty

a;

up

divi¬

our

decent
own

management
theme of this year's

has

been

progressViva

and

progress;

in

the

words

a

good group!"

PORTLAND

AMSTERDAM

Wc

are

'

V '

ill

kre>;.:

Members Principal Exchanges

pleased lo
.

-

announce
V

'•

*•

VU'1

-

lliat
•

'• ••

•

.

•

:

liDWAltD F. WILLETT

r

Underwriters and Distributors

•*"

•;

of Investment Securities

:

-

1

;•»,

is

'

now

/;•

associated with

r;•

.

•

*

'

.

•#

our

: '

..

firm.

'f

■

•

Correspondents and Clearing Firms
E. T. ANDREWS 6? CO.

;

BELL &> BECK WITH

Toledo

BENJAMIN, HILL 6? CO
CADY, ROBERTS

Shields & Company

Hartford

NewYork

& CO

.New York

COBURN & MIDDLEBROOK

Hartford, Boston, Providence

ELLIOTT 6? CO

New York

GROSS 6? COMPANY.".

New York

HALLOWELL, SULZBERGER
HECKER 6? CO.

& CO

HILL, DARLINGTON

ESTABLISHED

V

Philadelphia, Atlantic City

Georgia/ South Carolina,

6? CO....

!

New

Tennessee, North Carolina,

York, Binghamton

Alabama, Louisiana & Florida

Washington, D. C.. Alexandria, Lake Wales, Fla.
.New York

KERBS, HANEY & CO

LaMORTE, MALONEY
H. O. PEET & CO.

;

CO

NewYork
New York
Kansas

>

DANIEL F. RICE AND COMPANY;:...

CORPORATE BONDS AND LOCAL STOCKS

City, Omaha

.Chicago, Ne\$ York,.Miami

CO.

Detroit, Battle Creek, Grand Rapids,
SPRING & CO

Kalamazoo,.Saginaw

--

T~

/

.New York
RHODES




STATE AND MUNICIPAL BONDS

NewYork

MANN, DIAMAND 6? CO

CIA. GENERAL de

^

& HEWITT

KALB, VOORHIS 6? CO

WM. C. RONEY

1K94

Philadelphia, Hagerstown

.......

JONES, KREEGER

,

ACEPTACIONES, S. A...,

Mexico

City

IIAVERTY

BLDG.

Teletypes—AT 288 and AT 142

of

Comedian Jackie Gleason "You're,

MAPLEWOOD, N. J.

MONTEVIDEO

job.

General

the ' Group

asserts ."The

ordinary shares)

509 Fifth Avenue, N. Y.

ALBANY

■s

done

has

Somewhat1 like

were

25 Broad Street

:

edition of the King James version
of the Bible, and the
telephone

trackless trolley cars, sells to the

sales

last year, and exported 60%

been'--

a

.

.

recently placed orders for
$50 million in freight gars

over

to

expanded

,

..

,

vision

July 31., This year he was
to conclude, "The policy

in

,

profits
counts.

'

some

process of building up as oppor¬
railway cars, equipment and cast¬ tunity occurs
This is the most
ings, sold not only in Canada, but successful year in the company's
in fnany other countries as well.
history."
The two major Canadian
The facts that only the Jamily
roads

the more irenic.
Company Ltd.
operation, Armstrong manufactures

of

de¬

can

project

greater extent than
at any other time in the Group's
history .
We shall continue the

aircraft, in partic¬
division
is
a
distin-'' ular the "Harvard"
trainer, the
parlay of
Hawker Siddeley starts off on guished
producer of motor cars, "Mentor";
trainer, and the Grum¬
wooly economics, and production a defense
note, ranking as the and pioneered in manumatiC'
man §2F for Royal Canadian
without vision, vista or
Navy.
vitality.
leading producer of military air¬ elutchless transmissions, and adLet me illustrate what I mean, craft in Great Britain,
turning out justable power steering. The new v Altogether A. V. Roe Canada,
in addition to
the
sixth
Can-Car, has three
paragraph
of
Sir the famous "Hunter" fighter plane, "Sapphire 236" (which comes in
other subsidiaries, employs
Thomas's remarks is all we need: mainstay of the RAF, and used as "saloon" and limousine
18,500
styles); is
"There are those who will dis¬ well by
people,: and is one of the fastest
Sweden, Denmark, Peru, fancy motoring
in
any
clime. <
approve of the apparently large
Holland and Belgium. There's also There's also a
diesel motor di-u growing sections in the Group.
fare

$15.4

net, the

Can-Car

can

its

pretty

a

of diversification has indeed

Siddeley

Switching

you

pursued to

$6 million be¬

General

situation for those investors bill¬

given
the

content

leading transit and inter-urban
Power Company, Ltd., working on
lines; and owns a majority inter¬
applications for atomic power use.- est in Canadian

uninteresting

to

recorded

1955

a year

and

next

Foundry

production

Add

nice reading for Sir Thomas, come

con¬

Can-Car brings

big

group

in

$3 million

ac¬

has

shareholders

shake.

million

devel¬

new

Group's activities;

fore taxes in 1954.

up to three
sound; and
contracts ' for

nuclear research

A.

years,

"Sabres"' in

guided

important
the

(Toronto). This 50 year old
company has rapidly advanced its
earning power in the past four

ate, too, Hawker Siddeley Nuclear-

of the

-

<

an

to be voted on

and

earner

swell

Co.

siles in England and Canada have
been
entrusted
to
the
Group.

Gen¬

is Hawker Sid¬

not

development

of

good

1951,100% in 1954

100%

This Group certainly is ax

common

trol of Canadian Car and

testing plane flight
speed

and another
Jan. 25.

ma¬

quired, for about $22 million,

subsidiaries operate wind tunnels
the

pany

moaning

manner

Ira

ac¬

times

would

or

mal

Force

trait of

in

mood,

the

Air

leader, let us proceed
briskly to the business in hand, to
wit, a swiftly pencilled prose por¬

the

glorious
o 1 d
"E mpire"
sense, and by
no

truly

a

Canadian

agricultural

in

when

Europe.
Carrying on this eminence in
military frames and propulsion,

corporate

but
in

to

riers.

made in Canada powers U.

.

With this somewhat unusual

and

in the - world in
from aircraft car¬
The "Orenda" gas turbine

of

opment

engines
squadron use,

and

line

a

Thursday, January 19, 1956

.

dend of 300% in

turned out; plus

marked

"Hunter,"

Mamba"

specializing in
aluminum;
alloys

are

Nineteen hundred and
fifty-five

in

Its "Sapphire" gas

"Double

forgings

chinery.

become

"Python" have provided the Royal
Navy with the only two turbo¬
prop

d

has

leadership

turbine has powered the

they represent
rect Britisher responding to the
only a moderate return on the
ring of his telephone, we open to¬ greatly increased turnover of our
day's
piece
merely
by
saying operating companies at home and
"Hawker Sid- abroad'." Bravo, Sir Thomas—and
management,

a cor¬

for

plants.

power

enlightenment of shareholders and the

of

manner

Siddeley

famous

company

prefabricated

new

105;

Hawker

public, by Sir Thomas Sopwith, Chairman, on Jan. 11, 1956.

Quite after the

a

and

world

on the splendid
report of Hawker Siddeley Group, sub¬

mitted in London for the

struction

four-jet

a

CF

COBLEIGII

notes in commentary,

some

progress

"Vulcan,"

bomber,' and

high altitude twin jet fighter, the

Enterprise Economist

£

the

wing

.

.

ATLANTA

1, GEORGIA

Long Distance 421 and 422

■?

Volume 183

Number 5460

.

.

The Commercial and Financial Chronicle

.

(267)
time record this year.

Slate of Trade
And
the

$20,000,000.
There

industrial production

nation

as

whole

a

last

for

week

registered some slight expansion
and output showed a
noticeable
increase

above-the

similar

week

There

one

was

level

year

of

the

ago.

moderate

a

decline

claims for unemployment

in<

with seasonal

surance

aluminum

$40,000,000, with
air gages and other mechanical
inspection devices adding another

Industry

Total

metalworking

Hand gages

sales could total

in¬

layoffs

'"'y;

/

will

be

stepped
of

up.

pounds

bright wire. Steel's composite on
steelmakmg.scrap at,$53.33 a gross
ton is up $1.16 from last week.
This is the 11th consecutive week

246

in passenger cars

makers hit

a

Steel's

,r

—

'
price

arithmetical

consuming lines such as
canmaking and agriculture will be
stimulated seasonally as well, it

posite on finished steel
this, week to $128 a net

further states.

changes in such products

$127.60.

if

The

car¬

ton from

recent

butt-

as

not

weld

displacing steel, the

pipe

and

rate

and

op¬

manufacturers

2,428,000

the

on

weeks

annual

companies

rate

tion

*■(

,

as

was

in

1956

is

capacity of 128,of Jan. 1, 1958.

For the like week

the

ton$

ago,

industry's ingot production

for

based

Steel

the

that

steel

of

The

363,090 tons

Iron

announced

erating

capacity and
(revised) a week

concludes this

having 96.1% of the steelmaking
capacity for the entire industry
will be at an average of 97.1%
of capacity for the week beginning
Jan. 16, 1956, equivalent to 2,391,000 tons of ingot and steel for
castings as compared with 98.6%

com¬

advanced

reflects

This

American

Institute

production target of

7,000,000 automobiles.

facilities.

Various

While

rate

pounds of aluminum will be

used

re¬

ported in the apparel, textile and
industries. In addi¬

of

35.2

large

electrical

and

said that
is being
The average number
of aluminum per car
cars

has increased from 29.6 in 1955 to of
scrap price hikes,
this year. A record-breaking trade
weekly.

v

require¬
ments, also, for railroad equip¬
ment,
line
pipe, the
oil
and
chemical industries, building and
road construction and heavy in¬
dustrial

weekly

usage in

7

a

month ag®

96.9% and produc¬

2,338,000

tons.

A

year

ago

the actual weekly production

was

placed at 2,008,000 tons
The

or

operating fate is not

able

because

than

capacity in 1955.

capacity

Continued

on

83&%i

compar¬

is

higher

The.per-

125

page

construction
tion
lor

numerous

plants

shut

down

inventory-taking.

ported

the

creases

It was
noticeable

most

occurred <,in

Pennsylvania,

New

re¬

in¬

New

Issue

York,

Massachusetts

and

Connecticut.
In

the

United

.3

automotive

States

industry

automobile

manu¬

r.)

Z

•

•

facturers

returned

normal-1
k

w e e

scheduling

s ;

a

after

«

of

to

*

i

The

21.5% increase

results, said
Reports," was
last week's

over

output.
Domestic

car

makers,

"Ward's," assembled

an

reported
estimated

152,205 units the past week
to 125,245 during thC

com¬

pared

ceding

four-day

pre¬

session.

The

automotive

weekly noted, how¬
that last week's turnout fell

ever,

1.9%

short

built
a

in

year

the
155,109 cars
corresponding week

Thus, far

ago.

277,450

some

from

$9/460,000 City of San Diego

of

the

United

in

have

cars

San

1956,
the

in the relative-1955
period.
The truck industry,

however, is

thus far bettering slightly the
pace
early 1955.
Truck companies,

and Yields

looking for

(Accrued

an

output of 25,085 vehicles last
week, or 33.4% more than the

preceding week's 18,808 total, and
12.9%
more
than
corresponding
1955's 22,220 units.
On the company

front, Mercury
its scheduling
downward this week, and in
doing
adjusted

became

so

whose

the

lone

output
below

dropped

Dodge

1,200

main office of the Bank of America N. T. Si S. A.

Diego, Los Angeles,

or

San

1.75%

Diego in Chicago, Illinois,

or

New York, New York, at the option of the holder. First coupon

1958

1.90%

(annual) payable February 1, 1957. Coupon bonds in denomination of $1,000 registerable only

3Yz

1959

2.00%

1960

2.10%

as

'V-v

;; T

francisco, California,

both principal

to

' ;

■

••

..

"

■■■.

or at any

fiscal

agent

of The City of San

and interest.

-

,

t

^

3/2

1961

2.15%

In the

3

y2

1962

2.20%

380,000

2y2

1953

2.25%

exempt from all present Federal and State of California personal income
taxes under existing statutes, regulations and court decisions. •

380,003

2%

1964

2 30%

330,000

2

y2

1965

2.35%

2y2

1966

2.40%

2.40%

380,000

r-

380,000

opinion of counsel, interest payable hy the City upon its bonds is

We believe that these bonds

are legal investments in New York and Massa-y
and savings banks and in California for savings
batiks, subject to the legal limitations upon the amount of a bank's investmerit, and are likewise legal investments in California for trust funds and
for other funds which may he invested in bonds which are legal investments
for savings banks, and are eligible as security for deposits of public moneys
in California.

chusetls for trust funds

com¬

330,003

2y2

1967

last

330,030

2

y2

1963

2.45%

released

380,000

2y2

1969

2.45%

380,000

2'/2

1970

2.45%

380,000

2%

1971

100

380,000

2

y2

1972

100

380,000

2

y2

1973

100

375,000

2'/2

1974

2.55%

275,000

2y2

1975

2.55%

sion 4,

2

according
to
Chrysler Division,
meanwhile, anticipated a reduc¬
tion of 1,000 employes, along with
a slight production slowdown this
hourly workers

Treasurer in San Diego, California, cr at the

1957

V2 %

3y2

were

workers,

Additional

3

sy2

units

"Ward's."

week.

or

330,000

5,957.

Division

February 1, 1957-81, ind.

Price

380,000

5,200

percentage jumps
by the Independents.
Although matching other
panies
in
boosting
output

week,

'

380,000

Due

February 1, 1956

Due

in San

$380,000

week's

made

Dated
,

Principal and semi-annual interest (February 1 and August 1) payable at the office of the City
Yield

Coupon
Rate

280,000

Notable

Prices /

or

interest to be added)

'

Amount

company

of
last

.

Amounts, Rates, Maturities

of

Division

.

3V2% and 2Vi% Harbor Bonds, 1956

count, said "Ward's," is 9.2% less
than the 305,694 units turned out

were

Diego County, California

passed

States factories;

"Ward's" slated,

layoffs of 1,107
also ordered

These

bonds,

be issued under provisions of Article 1, Chapter 4, Divi¬

to

Title 4, California Government Code, for various Harbor purposes,

Ford

Steel

were

Rouge plant.

Production

Week

at

Scheduled

This

97.1% of Capacity

Flat-rolled

y.

1976

2.55%

in the

opinion of counsel will constitute the legal and binding obligations

275,030

2%

19 77

2.55%

of the

375,000

at

2

V2

1978

2.60%

375,000

2y2

1979

2

City of San Diego and will be payable, both principal and interest,
taxes which, under laws now in force, may be levied

375,000

,

2%

1980

2V2

1981

2.60%

requirements
continues,
magazine
reported
on
Monday of this week.
The metalworking weekly said
tonnage will not be much freer

The above bonds

are

"Steel"

several

mill

order

threat of
Such

a

months, since

auto¬

not

sharply until the

steel strike is removed.

dip in demand will be
welcomed
by other steel users
which are eager and ready to take
up the slack. 'Easing in demand
should permit diversion of semi¬
finished
to
production
of
the

all of the taxable

property, ex¬

offered when, as and if issued and received by us and subject to approval of legality by
Messrs. O'Melveny & Myers, Attorneys, Los Angeles, California.
'TT.

Harriman Ripley & Co.

The First Boston Corporation

Elyth & Co., Inc.

*

Merrill Lynch,

P..H. Moulton & Company

Fierce, Fenner & Eeane

Lehman Brothers

Security-First National Bank

The Philadelphia National Bank

Salomon Bros. & Hutzler

of Los Angeles

Djcitahle Securities Corporation

In

year.

October

R. W. Presyprich & Co.

Wm. E. Fcllcck & Co., Inc.

-

Lee Higginson Corporation

:/■

Third National Bank in Nashville

Shearson, Hammill & Co.

-W. E. Kuttcn & Co.

Ira Haupt & Co.

Incorporated

Mam Blair &

Ccirpany

Commerce Trust

Freeman & Company

Gregory & Sens

-•

:

December

results, are,

City National Bank & Trust Co.

Company

Kansas

City, Mo.

Manufacture

spection devices

gages

may

set

and
a




Cruttendpn & Co.

Carl M. Lceb, Rhcades & Co.

in¬

peace¬

City, Mo.

McDonald & Company

A. G. Edwards & Sons

I!. E. Work & Co.

Kaiser & Co.

The Continental Bank and Trust

Company

Lawson, Levy & Williams

Salt Lake City, Utah

Stone &

Kill Richards & Co.

Ycungberg

The

Shuman, Agnew & Co.

Irving Lundborg & Co.

Pecples National Bank
Charlottesville, Va.

Ryan, Sutherland & Co.
McMaster KulcLinscn & Co.

:

H. V. Sattley & Co., Inc.
;

Rctfeld & Co.

1953.

of

:

of Cleveland

McCcririck & Co.

better, equal to

or

Bank

in¬

complete, it's- a safe bet they'll
be just as good, it adds.
Tool and. die shipments will be
up 10% this year, according to the
magazine with volume predicted
the record set in

The National City

and

November of last year, new orders
shot above the $100,000,000 mark.

$750,000,000

F. S. Smithers & Co.

Ctffin & Burr

J. Earth & Co.

so

tool

shipment

Dean Witter & Co.

-

Kansas

high in the ma¬
industry, "Steel" re¬
ports
that
some , top
industry
sources
point to a $1,000,000,000

at

upon

Incorporated

products.

Optimism is

While

rate or amount

certain personal property, within said City.

a

heavier

chine

Bank of Ame:i:a N. T. & S. A.

cept

likely to cut their

load

are

without limitation of

2.60%

375,000

motive

for

from ad valorem

60%

375,000

steel

tonnage may
be
easier to get in the second
quarter, provided the dip in auto¬

makers

M.

■»
u

4

'

.

v
*v

.

V

three

holiday-interrupted
< t

Automotive

s

week

■J

programming;
"Ward

last

January J8, 1956

,

Magnus & Company

Wagenseller & Durst, Inc.

Singer, Deane & Scrunar
Hooker & Fay

'

Jcnes, Cosgrove & Millar

The First of Arizona Co.

Stern, Frank, Meyer & Fox
R. D. White &

C. N. White & Co.

Company

..

V-

I

(268J

The Commercial and Financial Chronicle

THANKS

Recommendations & Literature
to

Alloys,

send interested parties

who

on

not

Confusion—Quarterly report containing com¬
fusion, thorium, and uranium oversupply—
also available—both contain portfolio as of Sept.

NATIONAL

Lex

Earnings—Bulletin—Laird, Bissell & Meeds, 120 Broad¬

of

Canadian Metals Survey—Latest issue—John M. Easson &

217 Bay Street, Toronto, Ont., Canada.

Common Stocks for 1956—List of 80

"

1

popularly priced'issues—

—

kin &

appraisal—Stroud
& Company,
Incorporated, 123 South Broad Street, Phila¬
delphia 9, Pa. Also available is a semi-annual appraisal of
City of Philadelphia and Philadelphia School District Bonds.
ment of

Florida

on

advantages for relocation

businesses

new

or

establish¬

Industrial

Development Service,
& Light Company, P. O. Box
3100, Miami

Power

—

32, Fla.
Insurance

wishes

he

the

Industry—Bulletin—John

The

Legg &

Company, 22

Light Street, Baltimore 3, Md.

Harold B. Smith

SECURITY

TRADERS

has

Each

ASSOCIATION

called

^

<

once.

immediately direct

to Edward A.

publication topics of special
to

serious-minded

investors.
Copy F

on

ESTABLISHED

Members New

usual.

ONE WALL

^

Security Traders Association of New York
Final Standing 1st Half of Season
Are as follows for

STREET, NEW YORK 5
Bridgeport

St. Louis

Inc.

(STANY)
Bowling League:

(Capt.), Gold, Krumholz, Wechsler, Gersten
(Capt.), Farrell, Clemence, Gronick, Flanagan—
Bradley (Capt.), C. Murphy, Voccolli,
Rogers, Hunter
Meyer (Capt.), Corby, A.
Frank^l, Swenson, Dawson Smith.
Krisam

(Capt.), Jacobs, Barrett, Siegel, Yunker..
(Capt.), Bernberg, H. Murphy, Whiting, McGovan..

Cable Address: "WALKERIAN"

54

49

Established

45Vfe

H. Hentz & Co.

43y2

Members
New

43

York

Stock

5

Cy Bies

Stock

Exchange

New

Cotton

Exchange

40

Commodity

York

Chicago
New

Exchange,
Board

Orleans

38

and

Life, Fire and Casualty Insurance Stocks—Annual review for
1955 showing individual market
performance of 70 issues—
Walter C. Gorey Co., Russ
Building, San Francisco

*

other

Bernie Weissman
Russ

4, Calif.

35

N. Y. Cotton

Chicago

exchanges

Exchange Bldg.

Detroit

•

Jack Barker

•

Pittsburgh

•

Coral Gables

•

Hollywood, Fla.

Beverly Hills, CaL

Geneva, Switzerland

201

Junker

Inc.
Trade

Exchange

NEW YORK 4, N. Y.

Point Club

Miami Beach

203

of

Cotton

35^

221

Jack Manson

Exchange

American

41

38

(Capt.), Kullman, Werkmeister,
O'Connor, Strauss..
Leone (Capt.), Gavin,
Fitzpatrick, Valentine, Greenberg

1859

47V2

Kaiser

Club

Hartford

Providence

Points

t

Serlen

Point

1900

Stdck Exchange

York

White Plains

Team:

Six-Year Economic Program.

request

G.H. Walker & Co.

Roob, Salomon Bros. & Hutzler, 231 S. La Salle
St.,
Chicago 4, Illinois. Inasmuch as the hotel situation is critical

200

Research

our

».

Topol (Capt.), Eiger, Nieman,
Weissman, Forbes..
Donadio (Capt.),
Brown, Rappa, Shaw, Demaye_____...

New York 6, N. Y. and 1-chome, Tori, Nihonbashi,
Chuo-ku, Tokyo, Japan. Also in the same issue is a discus¬
sion
on
Amending Foreign Investmnt Law and Japan's

investment

of the National Committeemen and
Alternates who

names

Investors Digest

way,

month

interest

for

Growney (Capt.), Define, Alexander,
Montanye, Weseman..
Leinhardt (Capt.), Bies,
Pollack, Kuehner, Fredericks

Japan's Motion .Picture Industry—Analysis in current issue of
"Investors Beacon"—Nomura Securities
Co., Ltd., 61 Broad¬

the

together with

Department discusses in this

Investment Opportunities in Japan—Circular—Yamaichi Secu¬
rities Co., Ltd., Ill Broadway, New York
7, N. Y.

(Canada)—Monthly bulletin—Wills, Bickle &
Company, 44 King Street, West, Toronto 1, Ont., Canada.

our

assesses

prospects for

year,

with attractive

will represent each
group at this meeting should be filed at
Committeemen should make hotel reservations

Barker

survey

selected list of securities

to

He does appreciate this
proof

Jolley, Robinson-Humphrey Co., Inc., Atlanta, President

N.S.T.A.

Manson
C.

new
a

"Chronicle"

January issue of

business

could

SECURITY TRADERS ASSOCIATION OF
NEW YORK

Certificates—Semi-annual

Florida—Information

He

Outlook—Bulletin—Seligman, Lubet-

Co., 30 Pine Street, New York 5, N. Y.

Equipment Trust

The

timely

personally, but since this is

to atttend.

*

as

Investment

&

re¬

possibilities for 1956.

Committeemen

Co.,

.J

Bruns, Nordeman & Co., 52 Wall Street, New York 5, N. Y.
Drug Industry — New Booklet
Harris, Upham & Co., 120
it Broadway, New York
5, N. Y.
Economic

OUTLOOK

and

has

an
organizing meeting of all National
Monday, January 30, 1956*. The meeting will
convene at 10:00 a.m. at the
Drake Hotel,
Chicago, Illinois. This
will be an open
meeting and any member of N.S.T.A. is
cordially
invited

New York 5, N. Y.

Canada—Monthly bulletin—Toronto Stock Exchange, 234 Bay
Street, Toronto, Ont., Canada.

v

messages

Smith

that he is KIM.

80, 1955—Atomic Development Securities Co., Inc., 1033 Thir¬
W.f Washington 7, D. C.
way,

with

Mr.

possible he has asked

let them know.

tieth Street, N.
Bank

him

illness.

recovery.

thank everybody

on

atomic map

his

excellent

an

Cor¬

Carbon

Fusion

mentary

inundated

during

turned

poration, 30 East 42nd Street, New York 17, N. Y.
Atomic

Smith, Pershing & Co., wishes

home (15 Fenimore
Avenue, Garden
City, N. Y.) from the hospital and is making

Plastics—Booklet

and

Processes"—Union Carbide and

have

gifts

the following literature:

Chemicals

Gases,

Carbons,

"Products and

B.

to thank the many friends from coast to coast

firms mentioned will be pleased

understood that the

SECURITIES

....

Harold

is

Thursday, January 19, 1956

NSTA Notes

Dealer-Broker Investment
It

...

Amsterdam, Holland

201

New York City Bank Stocks—Year-end
comparison arid anal¬
ysis of 16 issues—Laird, Bissell & Meeds, 120
Broadway,
New York

5, N. Y.

1001

_

Charts—January Year-End Edition of Graphic Stocks
showing monthly highs, lows, earnings, dividends, capitalizations, and volume on virtually every active stock listed on
New York and American Stock Exchanges, covering 12 full
years to Jan. 1, 1956—complete with dividend records' for
full year of 1955—single
copy $10 yearly; (six revised isues)
$50r—F. W. Stephens, 87 Nassau Street, New York
38, N. Y.

NATIONAL

d'AVIGDOR

of

COMPANY

in the National Quotation Bureau

yield

and

National

market

Quotation

performance

Bureau,

over

Inc.,

Averages, both
a

46

13-year
Front

York 4, N. Y.

as

period

Street,

Office:

West

26

in

Uganda

Bishopsgate,

London, E. C. 2.

we
•

—

(London)
Brancht
13, St. James's Square, S. W. 1.
Branches in India, Pakistan,
Ceylon,
Burma, Aden, Kenya, Tanganyika,

predict:

Fuel

injectors will replace

buretors

in

automotive

Uganda, Zanzibar, and Somaliland

car¬

Protectorate.

Authorized Capital

engines

within two years.

New

Paid-Up
Reserve

Fund

and
also

ce

undertaken

recommend

for speculation:

ac

o

£2,851,562

€3,104,687
description of
exchange business.
and Executorships

The Bank conducts every

banking

we

..£4.562,500

Capital

Trusteeships

139

and

End

CO

to

page

Government

Colony

Head

Street, New York 15, N. Y.
on

the

to

Kenya

Petroleum Situation—Review—Chase
Manhattan Bank, Petro¬
leum Department, 18 Pine

Continued

INDIA, LIMITED

Bankers

Over-the-Counter Index—Folder showing an
up-to-date com¬
parison between the listed industrial stocks used in the DowJones Averages and the 35 over-the-counter
industrial stocks
used

BANK

Dealers

in

>-

SAATY FUEL

£

For Banks,
•

UJ

Brokers & Financial Institutions

•—

-

Y

INJECTOR CORP.

on 385 Over-tHe-Counter
Securities
Nationwide coverage
through private wires to— '

h-!
UJ.

MORTGAGES

Common Stock

Dependable trading markets
•

REAL ESTATE
UNLISTED SECURITIES

UJ
—

EC

Chicago

Information
available

<t

on

request.

£

^.Dallas Union Securities Co.

Baker, Simonds & Co.

Grand Rapids

111

N.

Y.

Security Dealers Ass'n

Broadway, New York 6, N. Y.
Telephone

King & Qo.

Hartford

WOrth

2-0510

Coburn and Middlebrook Inc.

Los Angeles_

,—Harbison & Henderson

Philadelphia

fXomxtra ^ccxtxitics

A. Riecke & Co. Inc.

Pittsburgh—

DEPENDABLE MARKETS

Legal for Savings Banks

N.A.S.D.

and Trust Funds in
Broker and Dealer

.

Fusz-Schmelzle & Co.

New York

Material and Consultation

TROSTER, SINGER

& CO.

Trinity Place, New York
6, N. Y.

Through The Years




Dependable

to

Japanese Stocks and Bonds
NY

without obligation
Broadway, New York 6, N. Y.
Tel.:

BOwling
Head

Green

0»Yice

9-0186

Tokyo

'

7%

Maturity

Security Adjustment Corp.

1-376
61

—

To Yield Over

on

Members: N. Y.
Security Dealers Association

74

BONDS

®o., Xtrt.
Member

Arthurs, Lestrange & Co.

St. Louts

HA 2-2400

SECURITIES CORP.

CO

:

,

C. H. TIPTON
Members

CO

Detroit

—

</>

Gottron, Russell & Co.

Dallas

★

I—

Glore, Forgan & Co.

Cleveland

BONDS

—

TRiangle 5-5055

DEMPSEY-TEGELER 4 CO.

16 Court

We

Established

1935

Street, Brooklyn, New York City

Buy and Sell All Securities

Volume 183

Number 5460

...

The Commercial and Financial Chronicle

(269)

farms. The average investment on

The

Changing Credit
Picture in Agriculture

at

southern

of

age

Governor Shepardson stresses

well

as

as a

"way

all
i

the

of

problems

of

adequate

estment

n v

and operating
capital, pro-

duct ion

-J.

mar¬

ls

tivity
the

other in¬
dustry, in ad¬
any

hazards

had

have thought of

of

agriculture

industry and

if they were
separate and distinct economies,
each with its own peculiar char¬
acteristics.
Too
frequently
we
have not fully appreciated that
the developing trends of recent
as

to a situation in

have led

the farmer and the city
are

between

similarities

the

which

producer

fully as striking as the differ¬

ences.

There

brought

by

about

and

technology

was

a

team,

a

time
a

when

wagon,

a

a

cow,

a

a

and

ness

to work.

The increased pro¬

ductivity to which I have referred
has

not

made

only

possible,

but

the enlargement of the

necessary,

family farm unit if the operator is
to make the most efficient use of

technology

and

ma¬

con¬

ing

The

value

land frontiers and

increased

the
an

production

re¬

To

much

a

greater extent

the past, credit,
one

properly

of the tools by

in 1954 averaged about four times

which farmers

the 1940 level, or $4,300 compared
with $1,050.
Expenses have re¬

ate

today's

efficient

We

should

expect

mained

acquire and

average

in

these

debts per borrower

declining

farm

larger than

particularly

to meet
which are
also increasing from year to year.

prices and. have now started to
rise again as many of the items
purchased by farmers begin to re¬
flect the price increases

being converted to new types of

These

omy.

their

families

the

on

Neither does it include

ating

capital

current

necessary

cash

expenses,

items

two

farm.

the oper¬

well add
another $8,000 to $10,000 to the
average. Usually this large capital
investment

on

a

may

in

farm must be ob¬

and controlled

tained

recent

by one in¬

at

the

levels

high
of

years

prosperous

with prewar,

compared

tively higher than

rela¬
farm in¬

are

gross

of

dollar

gross

receipts

this

will be smaller than for any
Other year of record except in
the depths of the depression in

dividual.

year

Capital Needs of Agriculture

Farmers' net income will be

1932.

farm

The whole

for

or

of

in

the past,
beginning

among

farmers

on

by Gov. Shepardson be¬
National Agricultural Credit
Conference of the American Bankers As¬
sociation, Chicago, 111., Dec. 2, 1955.
♦An

address

the 4th

000

in 1954, ranged from
of $25,000 for dairy
average of over $100,some
grain
producing

for

operations.

farmers'

credit needs

termediate

are

act

most

the

in

ment. I feel this is one of the most

important

areas

farm lending

of

today.
We

have

noted

the

relatively

rapid rate of farm mechanization.
Fartn machinery is a semi-perma¬

technological revolu-1 about 32% of their
gross compared
nent
type of investment which
agriculture of the last 15 with 46% in
1947-49, and 36% in;
produces income over a number
years is reflected in these figures, 1940.
This smaller share of gross
of years. Just as the income is re¬
as well as the effect of the much
emphasizes not only the cost-price
ceived
over
a
period of years,
higher price structure of the econ-r
squeeze of recent years but also
similarly a loan to purchase such
omy.
With
the increases
that
high cost structure facing farmers
have occurred, the capital needed
machinery should properly be re¬
and the shift that has occurred

operations
ment

in

in the dollar invest¬
machinery and equip¬

ment. Before the war, the average

the biggest

that

note

increase in

operating expense is in the cost of
depreciation on machinery and

paid over a period of years. Ma¬
chinery is only one of several im¬

portant investment needs that are
neither fixed capital, as land, nor
current operating
crop

of

expense.

capital, such

land, farmers are turning more
more to making their present
holdings more productive.

and

land

Many soil conservation measures
and
irrigation systems also re¬

in

this

country

—

both small and large farms
an

about $400.

Today the machinery

$3,100, about
eight times the 1940 level On a
typical commercial farm outside
the South the necessary machin¬

inventory

ery

and equipment may be valued

the

The Agricultural Credit
Situation

averages

What
lenders
farm

are

of

the

the

to

implications

to

changes

to

case

of the farmer who needs

change his farming operation
a
new
type better suited to

in

great

market

conditions,

to

Continued

capital needs and in produc¬

on

This announcement is neither an offer to sell nor a solicitation of an offer
The offer is made only by the Prospectus.

to

buy any of these Shares,

January 17,1956

NEW ISSUE

263,771 Shares

Continental

enlight¬
when

maintain a sustained
program of investor rela¬

Copper & Steel Industries, Inc.

you

which

♦ *

penetrates

the
financial
opinion leaders to the in¬
vesting public.

Common Stock
(Par Value #2 per

through

Such

program

a

We- have

know-how.

skilled

it.

is professional,

team

Our

takes

v

Share)

Stock, the right to subscribe

The Company is offering to holders of its outstanding Common
for additional Common Stock at $10.00 per share for 263,771 shares
for each five shares

ing

to

at the rate of one
held of record at the close of business on January 16, 1956. The

stockholders will expire at 3:30 P.M., Eastern

share
offer¬

Standard Time, on February 2, 1956.

experienced.

and

Five cf our senior associ¬

security analysts,

ates are

and

we

Subscription Price $10 per Share

think and talk the

language

of

the

invest¬

ment community.

We' invite
No

consultations.

obligation.

Prior

Stock

to
at

the Underwriters may offer shares
and pursuant to the terms and conditions set forth in the

and after the expiration of the Warrants,
the prices

Copies of the Prospectus may

undersigned

may

of Common
Prospectus.

be obtained from the undersigned only in such States where the

legally offer these Securities in compliance with the securities

Allen &

Incorporated

laws thereof.

Company
Auchindoss, Parker & Redpath

P. W. Brooks & Co.
GARTLEY & ASSOCIATES,

s

INC.

Financial Community Relations
Share

Owner Communications

68 William Street •

New York 5, N. Y.




as

With the high cost

including equipment, further emphasizing quire and merit longer term cred¬
it than is usually available.
— had
the importance of volume per unit.
A similar situation is found in
investment in these assets of

farm

self-interest

tions

for in¬

of invest¬

term types

tion in

YOU, AS MANAGEMENT,
ened

units

(3) An increasing share of

as

In fact, farmers' net return

come.

per

expenses,

think

to

farmers

occurring
nonfarm econ¬

Production

-

tomed

will be much
have been accus¬

we

South,

an

oper¬

enterprises.

that

average

farms to
fore

of

investing

and

increased

this

broad

so

This is especially true

borrowing

used, must be

farm

per

knowledge

production sources on typical commercial
family-operated farms outside of
largely the result of expand¬

1900,
was

Prior to

15 years.

past

(2)

sacrifice, build himself

chinery. As a result, the capital
has advanced through¬
requirements have become stag¬
out our history but the advance
gering in terms of our former
has been greatly accelerated dur¬
standards for farm credit.

the

expenses

his

than in

and, by long hours of hard

sumption

ing

Production

modem

and

decisions.

per worker in the agriculture in¬
ffom home produced to purchased
dustry now exceeds the capital
power and supplies. With increased
required in manufacturing and overhead in terms of
a
farm and a home. That condi-,
capital in¬
other off-farm activity.
tion no longer exists.
vestment and increased operating
Today the
In looking at a breakdown of
farmer must have technical
costs, the need for increased effi¬
"know-how" as well as integrity, these figures, one finds further ciency and increased output per
and he must have access to ade¬ reflection of the drastic change in operating unit is obvious. In this
quate capital as well as willing¬ farm production methods and connection, it is interesting
to

stead

modern

human

for

output

Farm

produc¬

work

Gov. C.N. Shepardson

years

we

years

de¬

sack of seed
and enough determination could
move
onto a government home¬

to

a

more

that the average farmer frequently
finds himself in need of expert

items that farmers must purchase
to produce at lowest possible cost.

and per man-hour

science

plow, and

contend.
For

acre

been

with

man

farmer has al¬
ways

per

increased

to

of

value

you

expenses

part, this increase in investment
and, in part, the increased
quantity
and
variety
of
other

astounding advances in agri¬

labor.

of

the

which

due

cultural

with

nature

a

and the substitution of capital for

the

to

dition

with

even

of 28% in farm population.
increase
is
almost

has

and

confront

35%

latter

solely

and
salesmanship

that

science

an

crease

This

t s,

e

From 1900

and technology
increasing role as land
frontiers diminished.
During the
past 15 years, with a fairly stable
acreage in cultivation, output has
1940,

played

increased

effi-

ciency,

to

in

and modern household
equipment, which are almost an
essential part of the farm equip¬
ment, if we expect to hold our
capable, ambitious young farmers
and

of life"—an industry fraught with

assistance.

dwelling

worker than in manufacturing. Discusses the
increasing demand by farmers for intermediate credit and the
role banks should play in granting loans of this type.
cultivation.

the

follows:

complex enterprises that farmers
manage now require a range of

,

in

physi¬

The situation
as

(1) The much larger and

skills

capital used in farming—the
land,
huildings,
livestock,
and
equipment. They do not take ac¬
of

expenditures?
be summarized

can

needs

of $6,000 and it is continuing

count

values,

know, the cash operat¬
have increased great¬
ly since before the war, reflecting,

cal

per

major industry

As

ing

increase.

These figures refer to the

the national importance of agri¬
culture, and says the trends of recent years affecting the
farmer and the city producer are strikingly similar. Points out
the technological revolution in agriculture in the last 15 years
has increased the need of capital by the farmer to a greater

acreage in

the

$23,000 per farm in 1954,
nearly four times the 1940 aver¬

to

a

times that of 1940.

reduced

to about

The Federal Reserve System

dollar

the
current investment in machinery
and
equipment is
nearly four

national average, it still amounted

or

tion

Even in terms

or more.

constant

small farms

these

of

$10,000

While the large number

$20,000.

Member, Board of Governors

Agriculture has truly become

much

was

smaller, ranging from $10,000 to

By CHARLES N. SHEPARDSON*

degree

family farms

9

Bernard Aronson & Co.

Goodbody & Co.

Abraham 8C Co.

the
page

re-

79

\

10

The Commercial and Financial Chronicle

(270)

An

The Rising Tide of Treaties and
Federal Domestic Guaranties
By JOSEPH

{

redeem U. S. currency into gold
in

our

be

in

a
an

"Advance

peared in the "San Antonio Light"
of
Nov.
27,
3951,
bearing the

Tide."

"The Rising

caption

the

to

Pic¬ Veale, tells

like

not

tary

The

court's decree.

us:

historical,

P.

"When

that, during the last 3,000

gulfed

there

an

to

growing
pile
foreign

of

treaties

and

agreements.

concluded.

diffi¬

culty,

con¬

The

aloft with her

right hand the

J. M. Hornor

lib¬

of

torch

What Is

she
intently examines the Declaration
of Independence.
Four years later the tide con¬
as

tinues to rise.

In

fact

a

Treaties

a

of

of

lasting

a

which

peace,

parties

are

the

circuit

Court

a

the

compact

is

an

analogy

to

Our government has
bonds payable in gold.

Claims
the

repudiated

"If the great Government
United States

authority

is

of

that

our

in

in

a

a

and dependent

Webster,

agreement

an

it

has

words

or

were

of the
private cor¬

cynically

a

repudiated

engraved

tl$e

its bonds."

upon

Pottage, by Garet

Garrett, page 8.

United

contract,

The

parties and

an

agreement

exchange of promises.

the

will

the

on

requirement for
of

makers

be

now

valid promise.

a

or

of

faith

shall

completely.

end American Stock Exchange

18

tion,

Street,

8r

Boston

h/hh!,;:, h;; '

these

been

questions immediately arise.

"In

been

large.

much greater

1954

number

the

IIow

Great

Our
our

RAILROAD SECURITIES
Leased Line

Bonds

Our

Monetary

Today

than

so-called

of

liabilities

pre¬

Social

dollars
under

Preferred

furnishes

government

in

today is of the order of
magnitude of our total national
debt as reported by the Treasury."

pay

Our

as-

now

dollars, and thus

1955, "As We

taxes

to

are

Treasury
taxes

like

be. paid
internal

generally, and
in

marked

not ear¬
There are

penalties for non-payment."—Hel-

vering vs. Davis,
'635. *

301

U.

120 Broadway

following
with

Dr.

forcibly

pot

are now

with

enues.

to

caps

the

at

pay

i.*.

national debt

conventional

sailors,

Private wire

to

Manion

Founded

Philadelphia

However

—

UNDERWRITERS

—

DISTRIBUTORS

OF

manently.

-

American

ises used
deal been

on

promoter in
it then

the public to sell this

incorporated by
a

NEW JERSEY MUNICIPAL

recently

jail."—Last

two

from

L.

paragraphs
H.

Hume,

Bankers

Boston Stock Exchange
?

Association

Stock

New York

-

Exchange

State Bankers Assn.

Investment Bankers Association

AND

Canadian Stock

•

Exchange

AUTHORITY REVENUE OBLIGATIONS
-O-

25 BROAD

Boland, Saf fin & Co
-

20 PINE

ST-

Bell




■

i

.

'•

•

\

♦

Boston, Mass.

Established 1920

NEW YORK 5, N. Y.

■ft"

TELEPHONE

WHITEHALL

System Teletype—NY 1-535

3-3414

»

*

,

.

;

I

•

•

s

STREET, NEW YORK 4, N. Y.

.......

»

\

•

Bloomfield, N. J.

Washington, D. C.

•

J

-

"

v

•

•

his

.

'

•

•

.

Princeton, N. J.

Oil City, Pa.

•

of

a

North

Canton, Ohio, to the Editor, The

-.v-. >

American

stock

been matched up with

Co.

Midwest

-

Exchange

a

prospectus; and had

1842

Exchange

Stock

*

"Had the arguments and prom¬

MEMBERS'
New York Stock

or

the

spent,

—c*—

ORIGINATORS

for

hotel

Congressman's fare

some

Europe.

for

Shoreham

point is they are gone—and per¬

letter

Laidlaw &

•

rev¬

They may be spent to buy

over-priced
lunch

thrown into the

N. Y.

Teletype NY 1-724

view:

other - Federal

all

;

Telephone REetor 2-4949

619,

corre¬

Manion's

Common

New York 5,

S.

page

and

Unlisted Investment Stocks

revenue

are

way.

any

the

into
-

performance, he would still be in

approaches $300 billion,

Dr.. Clarence

generally."—

I

.

of

internal-

.

this

program

■> ChronicleAug. 4,
See It," page 18.

principal media of exchange

promises to
Guaranteed

Is

Integrity?

Treasury

like

Machine
Company
vs.
Davis, 301 U. S. 548, page 574.
2nd.—"The
proceeds
of
both

to

billions

of

additional

the

States

collections

ity taxes

years ago, our govern-]
liabilities
arising there¬

are

into

go

revenue

—"The Commercial and Financial

DEALERS IN

consti¬

"The proceeds of Social Secur¬

any

mended

testing the

cases

United

The

viously to last year.
*

the

sponds

Security system was revamped in
such
a
way
that
a
staggering
guilty of hav¬

have

two

lected,

/'/<' ,/;/■■/

,

Dishonesty Involved in

have

from

Because of this, some

the

System Called "Social

rrent's

ing broken faith until that breach

Exchange

'

Security"

Validity

promise of

persons

the

to

Since Social Security's founda¬

V

that

is

considered,

Certain

Our

one

as

'*

<r

,

us

Chestnut

101

letter

a

from John S. Codman,

ers

Mass. >'■>

5

from

6,

page

publis1

the United States of America,
have the ability to give in ex¬

Peek

Members New York Stock

27,

we,

person

&

August, 1955 Monetary Notes, No.

treaty, which

a

Below are quotations from the
opinions of the Supreme Court in

Stewart

"'...In

■

,

.

change

Adams

both, are
maker's Con¬

The Requirement

,

be¬

of

tutionality of the Federal Social
poration, no bank would take its Security Act in 1937:
name on a piece of paper, because
1st.—"The proceeds, when col¬

It consists in the
government's dec¬
treaty arid its dec¬

cannot exist in the

\

Commercial

dif¬

no

appears.

laration

of

tween

world's most emphasized treaties,

'

cf

of

courts

science.

the

On

treaty.
are

nation

between

compact

nation."

considering here one

requirement

who

gress appropriates money to pay
it.—Tucker, op. cit., page 782.
From the foregoing, a distinct

fact

that

by

exercise

an

Manion, Sponsor Manion Forum
cf Opinion, South Bend, Ind.

"The

—The People's

"When

the

as

taxing power
of Congress for the benefit of the
general fund of the United States

18.

page

,

laration

defined to "be

"A treaty may be

daily occurrence, and this

impels

Constitution of the

Tucker, said:

Indeed the making

a

to be

his "The

Treaty?

a

United States," pages 721-722, the
lamented jurist,
John Randolph

foreign treaty or of an inter¬
national agreement seems almost
of

treaties

validated

was

merely

Constitutional

istic Coercion?" by Dean Clarence

war

years.'"

of

the

and

in

advertising savings
States render judgments against
bonds as the best of investments,
through the fractional period since
the
United / States
there is/v no our
1860 has not been something to
government is not honest as
method of enforcing them and the'
excite great optimism.
long as the dollar is not redeem¬
judgment is of no avail until Con¬
able in gold.' "—Quotation in the

tinues to hold

erty

individuals

such instruments. There is

The average time they .352.

durability

it

Court

is

currency

Federal
Security Act was passed
by the Supreme Court in

Financial Chronicle " Aug. 4, 19j5,

'Between

peace.

remained in force is two

the

goddess

13 years of

been

of

upon

"sound"

as

irredeemable

Soahr

—

international

With

have

one

Neverthe¬

original

unavailability of any better Treasury "—"The Commercial and
instrument."—Excerpts Financial Chronicle," July 28,
from an article by Dr. Walter E. 1955, "Social Security or Social¬

ference, said the Court in United
the States v. Bank of the Metropolis,
15 pet. 377, 392, except that the
year 1500 B. C. and the year 1860
States
cannot
be
sued
A. D.,' he writes, 'more than 8,000 United
Perry v.
treaties of peace each intended without its consent."
to remain in force forever were United States, 294 U. S. 330, page

by

immense

the

1937,

currency

currency, and it is dis¬
honest currency unless its issuers
confess bankruptcy and point to

.

Jacques

years,

when

Social

unsound

United

the

constitutional

erty, half en¬

estimated

less

monetary

Statue of Lib¬

has

ad¬

easily collectible form of constant¬
ly increasing taxation.

Assistant

Secretary
Treasury refer to this ir¬

"An

great So¬
never

vertised it to the people as a slick,

currency;

com¬

"The

Novicow,

'The promoters of the
cial Security deception

cannot be met without Con-, the

the

is

tured

the

and

redeemable

States, with
authority,
makes
contracts, it has rights and incurs
sociologist. responsibilities similar to those of

John

the

dollar.

not redeemable in gold,

are

the

cf

promise

a

gold,

the Federal-So¬

concerning

cial Security system:

unjust condition...

indi¬

an

in

standard

our

Thursday, January 19, 1956

.

srid

except in foreign lands, a gravely
Yet the Secre¬

the
in a

individual

redeemable

They

gress' consent.

Barbarism," page 8,

Frederick

author,

rency

government's promise

contract is

sult of

In his

been durable.

never

like

treaty,

that

substance of

i3

Government's

.

the holder of such
these constitute cur¬

media

facts

The first

to

conveys

,

re¬

in a contract;
for, unlike the latter, the first is
not enforceable solely as the re¬

failure to

and the "dishonesty" involved
have

on

vidual's

Social Security System.

striking cartoon by Gales ap¬

♦

'

,

with one or more, de¬
conscience. The second

is that this
a

:

important

^Federal

of

mand

A

two

promise

in

•

here

analogy

observed.

our

pends

made to the people. Cites our

fulfill its guarantees,

to

should

compact

Author points out the inconsistancy of binding nature of intejnational treaties and the failure of the Federal Government to

i

ferred

that

Analogy

the

see

promise

MOSBY HORNOR

yJiV; '*•£/Sail Antonio, Texas

f

To

.

.

•

Montreal, Que.

Toronto, Ont.

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

(271)

Wall Street Journal, which was
published therein, Aug. 4, 1955.
Conclusionv

As

have

we

analogy between
in

:

K

is

there

seen,

an

cisco

and

for

action

in

Protests

have

our

been

heard

Supreme

and

be

to

ignored

by

to

seem

pendence

overlook

de¬

both

of

the

new

promises

asked of
to be

be

present

treaties

by others

us

offered

supported,

D.

de¬

or

'

■'

to

serve

held

two

i;.;'

-

"

*

•

•

.

'""I,-.

(

,

C.

has

become

McCune

&

C.

connected

with

ST.

LOUIS,

Co., Third Na¬

offices
New

a

at

E.

Booth,

Jr.

is

now

and

Boyce

—

Richard

connected

with

Nemeth

the New York

of

west

City.

bers

and

Stock Exchanges.

the

Governing Board

two-year

members

terms.
the

of

This is under
an

no

offer

circumstances
to

buy,

to

or as a

The

be construed

solicitation of

Berl

as

an

offer is made only by

offering of these securities for sale,

an

offer

buy,

to

means

any

or as

of such securities.

of the Prospectus.

NEW ISSUE

Carry¬

Board

are

'

$3,000,000

&

Sons, and Ronald E.
President
of the '"Ex¬

as

is validity in

the

prom¬

following

to

on

Lear, Incorporated
41/4% Subordinated Debentures, due December 1, 1970

the

for

the

serve

Nominating

put ourselves in

Convertible

current year: Marco F. Hellman of

a

mand evidence of

pletely mending
faith,

among

ugly

Caution

in

validity by

our own

which

that
us

com¬

D. Berl of Edwin D. Berl & Sons;

are

the two

direction
to

employ

Stanley R.

here.

greatbr

thus

bring about

of

Mark

Redemption

Dated December 1, 1955

C.

Elworthy & Co.; M. J. Duncan of

V.

generally in making treaties,

and

Dickover

Calvin E. Duncan &

surely

care

their

Through November 30, 1965

Unless Called for Previous

J. Barth & Co., Chairman; Edwin

breaches

mentioned

ones

would induce

position to de¬

Committee

Co.; William

Murphy of A. G. Becker & Co.,

Price

Incorporated; and Scott H. Stew¬

lowering

103%

Plus accrued interest to the date of

art, Jr. of Shuman, Agnew & Co.

present dangerous rising

delivery

Immediately following the An¬

tide.

a

nual

•

Meeting, the

new

Governing
Copies of the Prospectus may he obtained from the undersigned in those States in
which the undersigned may legally offer these securities in compliance
ivith the Securities Laws oj the respective Slates.

HA,f

V )•

William R. Staats & Co.

Smith, Barney & Co.
January 17, 1956

Shearson, Hammill
Members New York Stock
and other

6

Co.

Exchange

Principal Stock and Commodity Exchanges
NEW

ISSUE

Investment Securities
Research

and

14 Wall Street

$7,800,000 :

Advisory Service

NEW YORK

Chicago, Burlington & Quincy Railroad
Equipment Trust No. I of 1956

522 Fifth Avenue

3Va%
Montreal

Chicago

Santa Barbara
New Britain

*

La Jolla

Newport Beach

Springfield

San Antonio

Beverly Hills

Los Angeles

Pittsfield

Memphis

Hartford

Buffalo

LaCrosse

Pasadena

Middletown

Dallas

Equipment Trust Certificates

To he dated February 1,

1956. To mature $260,000 each February 1 and August 1

from August 1,

Houston

1956

to

February 1, 1971

Basle (Switzerland)
Issued under the

Philadelphia Plan with

20% cash equity
MATURITIES

AND

1961

YIELDS
1966

3.05%

Aug. 1,

1, 1962

3.05

Feb.

1, 1967

3.125

2.90

Aug. 1, 1962

3.05

Aug. 1, 1967

3.125

1958

2.95

Feb. 1,

1963

3.10

Feb.

1, 1968

3.125

Aug. 1, 1958

2.95

Aug. 1, 1963

3.10

Aug. 1, 1968

3.125

1959

3.00

Feb.

1, 1964

3.10

Feb.

1, 1969

3.125

Aug. 1, 1959

3.00

Aug. 1, 1964

3.10

Aug. 1,

1969

3.125

1, 1960

3.00

Feb. 1,

1965

3.125

Feb.

1,

1970

3.125

Aug. 1, 1960

3.00

Aug. 1, 1965

3.125

Aug. 1,

1970

3.125

1, 1961

3.05

Feb.

1, 1966

3.125

Feb.

1, 1971

3.125

Aug. 1, 1956

P/J
fff/orA ffffac/,-

/iev\

Sffmertean S/hteAt
andc(/te*

Aug. 1,

1957

2.85

Feb.

Aug. 1, 1957

e/ty y

(%/}

2.80%

Feb. 1,

Feb. 1,

(orer/umye

Feb. 1,

(ffxc/anye,

Feb.

/ecrdi'ny, ffjccc/ianyjel

Feb.

Stocks

•

Bonds

Commodities

•

Jl

These Certificates

received

war/ft

65

j90 A

Illinois,

Chicago,
•

Qaane fZ/rceO, j\< m tf/orA '/3, <j\( Q/.

are

offered subject to prior sale, when,

as

and if issued and

subject to approval of the Interstate Commerce Commission,

Salomon Bros. & Hutzler

Dixon, Kankakee

Flint,

Ohio, Toledo
Paris, France

•

Drexel & Co.

•
Michigan, Battle Creek,
Kalamazoo
•
Wisconsin, Madison
Tennessee, Memphis (Cotton)
•
London, England
Caracas, Venezuela
•
Bueno3 Aires, Argentina

•
•

•

Stroud & Company

Indiana, Kentland

Incorporated

Grand Rapids,




Union Securities Corporation

Pennsylvania, Philadelphia,

Connecticut, Hartford, Danbury, Meriden, New Haven,

Torrington, Waterbury
Bay City,

6,

ay,

us,

3.125%

fjtyaya, j\fw ty/or/,- 20, *A(ty/.

30

Bethlehem

by

January 19,1956

W.
are

Reinholdt &

Gardner, 400 Locust Street,

con¬

securities business from
88 Morningside Drive,

York

Mo.

City.

The Exchange members elected

Necessary

of

ducting

tional Building.

ises given us in any treaty, let us

very

(Special to The Financial Chronicle)

Avenue,

Clarence E. Booth Opens
Clarence

eron

Park

Meyer

(Special to The Financial Chronicle)

is

offices at 270

New York

DAYTON, Ohio—John J. Cam¬

during

serve

from

2 With Reinholdt Gardner

Corporation is en¬
securities business

.

Nomi¬

a

Agger
gaging in a

Agnew of Shuman,,
Co.,
was
re-elected

of

Kaehler,
change.

fended.

of

The

George W. Davis of Davis, Skaggs
& Co., Warren H. Berl of Edwin

or new ones

by ourselves cannot;

justified,

Agger Corp. Opens

its

year.

serve

over

be

to

one

to

time, therefore,

in

and

as

H.

&

members of the

government contracts and treaties.
At

was

Board to, serve
Richard P. Gross
of Stone & Youngberg, Joseph A.
Johnson of Stern, Douglass & Co.,
Inc., and George J. Otto of Irving
Luncborg &
Co., were elected
for

ad-

the

conscience

on

Board

Chairman

[■ ministrative and legislative bodies.
These

first meeting

Joins McCune Co.

Chairman

of

and the election of

William

con¬

our

,

Calif.—The

Exchange

election

Agnew

dishonesty shown here to be in¬
tinues

Stock

nating Committee to
the ensuing year.

lost

volved, glaring though it is,

FRANCISCO,

Governing

but the

Court;

'

r,
.

the

years,

this

against

its

George W. Davis

Vice-Chairman.

of I"
the Board, three members of the

national agreement. Faith has been
broken in the groups of contracts

mentioned.

held

re-elected

Annual Meeting of the San Fran¬

by our Federal Gov¬
one
given by this
government in a treaty or inter¬
ernment

<

*

promise given

a

Exchange

Elects Officers

!
SAN

contract

a

Board

S. F. Stock

11

mem¬

Mid¬

12

(272)

The Commercial and Financial Chronicle

have

ways we

Fiee World's

since

Capital Needs
Dating Next Five Years

fruitful years

ing

Funston

$90 billion

envisions

capital required for
years' per capita growth.

new

world

assist

U.

to

Man-in-the-street capitalism and
and
leadership role. Foreign investment

world's

S.

growth depends

a

giant
his time, who boiled down the

of

man

once,

complexities of world

a

trade to

simple truth. He said: ".

very

.

a

A

.

take

must

of

some

B's

tmmmm,mmzmm,

but

will

not

B

It

fear

it.

quick

lesson

is

unique

a's

m

i

e r

c

history.
was

ary

G. Keith Funston

with cool,

common

to

find
"An

the

phia,

we

would

another

address

World

Jan.

by

Affairs

13,

free

as

an

of

with

all

that

his

for

joke in

a

incisive

sumed

it.

be hard put
who

man

Mr.

left

Funston

Council

of

so

about

it

was

two

Franklin's

simple
B's pro¬

"A

buying
duce" sets in-perspective one of
the most
haunting of our 20th
century problems — world trade
and the free world's job of living
together.
World Picture Shows Trade and
It

Philadel¬

the

is

a

curious

course

will

$90

need
new

ex¬

billion

of

we

1o

extent

maintain the recent growth in
per

capita output.

■

..,,

are

there

the prospect that

is

with

American
a

we

and

have

that

such

pect to
boom

help

ever

leadership
us—anal

move

underdeveloped

Continued

goodly

a

hopefully

on

The

Members of the New

as¬

majority

great

White, Weld

been

have

and

of

than

of

world-wide

a

that

search

has

national

search

become

for

sary

people

others

than

matter

shall

we

comfortable

any

for
that

poor

We

so

in securities

know, in

Natural Gas

again be

never

long

as

We maintain active markets

poor

rich,

be

flourish.

can

fact that

be

is
to

to be

necessary

can

it

nations

others

Principal Exchanges

Street, New York 5

policy.

some

that

so

commentary on
of history that in some

Co.

Exchange

and

—

a

We have learned, in the course
our growth, that it is not neces¬

of

Other

40 Wall

&

York Stock

there

as

of

Companies

is

desperate want in the world. This
has

Historian

prompted

Toynbee

to

predict

Arnold

the

Boston

20th

century will be remembered

not

for the conquest of

Los

for

disease,

Chicago

Angeles

Philadelphia

San Francisco

Hagerstown

or

Minneapolis

New Haven

Providence

' *

London

Amsterdam

been the first age since the dawn
of civilization

dared

to

make

the

in which people

...

think

it

practicable

benefits of

available

for

the

to

civilization

whole

human

race."

have

We

F. S. MOSELEY & CO.

that trade

ESTABLISHED .1879

real

strength

benefits

MEMBERS
New York Slock
Bo Aon Stock

Exchange

discovered,

road

to

to

from

•

be

gained.

flow of goods, know-how arid

all,
this

If

capital,

would

MUNICIPAL

SECURITIES

of

j

WORCESTER

•

PHILADELPHIA

•

INDIANAPOLIS

SPRINGFIELD

*

is

H I R SC H

world

our

that, despite

fears

hopes

our

are

window

have

have

25

dis¬

America

BROAD

Telephone: HAnover

many

STREET, NEW YORK 4, N. Y.

2-0600

Teletype: N.Y. 1-210

to

come

1636

many

Eye St., N.W., Washington 6
Tel:

materialized

National

Keyser Building, Baltimore 2

8-2545

LONDON. ENGLAND

confidence

in

the

adage

Tel:

the

on

..

.

Representatives'

D'rmct Wire Service

Office4,

Lexington 9-7861

GENEVA

•

AMSTERDAM

New. %.ork, Washington and Baltimore

t

-

"when

the world catches

sneezes

pneumonia." All around
world trade

—

restored,

longer plagued by the fear

expressed

CO.

expectations. Europe,

our

economic
no

&

Members New York Stock Exchange Ond Other
Exchanges

we

our

naught. On the other hand,
of

•

view

single

a

recent

our

its
CHICAGO

us

,

see

beyond

;

opportu¬

to

appointment since Geneva,

COMMERCIAL PAPER

•

The

presents

could

we

through

AND

Corporate and Municipal Securities

clear

way

Underwriters
and Distributors

CORPORATE

in

and prosperity has

peace

enormous.

NEW YORK

A

Midwest Stock Exchange

Exchange

Underwriters, Distributors and Dealers

mutual

emerged; It lies through the two-

nities

•

the

American Stock Exchange

above

BOSTON

finally,

relationships' draw their

us

we

see

upswing, for¬

eign investments growing, under¬
developed

Underwriters

—

Distributors

their

countries

being

pressures

Dealers

:

and
of

PUBLIC

UTILITY, RAILROAD

INDUSTRIAL and MUNICIPAL

held

being achieved.

/

i

But

don'L

of

need

first

115

Broadway




New York
6, N. Y.

l

Tel.

BArclay 7-8800

that

is

every

that

have

it

of

that

vision

ahead

are

edented

is

in

is

The

spreading
globe.

the

free

of.

amounts

The

to take

at

the

to

The

world

years

unprec¬

of", capital

Stock

SECURITIES

that

the

made

going

MUNICIPAL

there

about

for

heavy fixed investments. We have
tried

AND

a

venture capital is really the stuff
the

and DEALERS

the

seen

inescapable.

are

that

is

us

things

corner

second

can¬

special

any

better life—and

several

vision

~

a

CORPORATE

look into the future.

course,

we

are

Exchange

DISTRIBUTORS
,

Our window-on-the-world

not, of

vision

Members New York Stock

UNDERWRITERS,

check,

conditions for freer exchange

people of the world

Langley & Co.

in

foreign currencies into dollars

vantage point to tell

SECURITIES

W. C.

improving

living standards, inflationary

Exchange

to

EMANUEL, DEETJEN & CO.
Members

NEW YORK STOCK EXCHANGE
MIDWEST STOCK EXCHANGE

120

Broadway

•

Telephone DIgby 9-0777

•

•

is
ex¬

coun-

page

tech¬

has

we

at¬

in the next 25 years a

see

in

can

needed

century

for

do—and there is tangible

we

underway—we

supply that amount of investment
But

than

evidence

simply not equipped to

money.

materials

raw

And

—f our

undertake the job to a greater

If

■.

,

raised.

tempted.

Well, unaided, the people of the
world

for

be

can

self-interest

world markets—demands that

needed

be

it

of

national

our

splitting the atom, but for "having

Investments Rising

before

1956.

as

.over

ing workable solutions to major
economic pr®blems is nothing less

some

ago.

that

Americans know today that find¬

more

now

20th

world
on

he

writing the

Independence

required,

once

materials

raw

our

thrust

humor

truth

He

sense, and

Franklin

of

might conceal
for

centuries

vision¬

a

he

But

plicable

in

A

life

our

we

manu¬

amount

is

throughout

We find, for

capital

But the parallel with the past,
think, ends there. The burden of

I

his greatness lies in the fact that
his guidance is as pointed and ap¬

author

that

said

Declaration

would take of

of

is

wasn't entrusted

he

A."
The

on

our

what

Thursday, January 19, 1956

«.

nology.

editor, publisher, financier, econ¬
omist, scientist, philosopher and
statesman. It is fitting and fortu¬
nate that your meeting takes place
during a world-wide celebration

be

able to pay for

what

imprint

an

feed

the

not

are

goods

critical

to

marking the 250th anniversary of
Benjamin Franklin's birth.

produce,
otherwise

deep

lack

factured

(4) achievement of convertibility and U. S. disclosure
standards. Points to NYSE's role in listing foreign securities.
a

ample,
new

basis for

of

scope

five years.

much

the

the

the rest of the free world for the
next

•

not

•

which

we

and

was

a

old

"have not" nation, though

ways

tiplicity; (2) expropriation laws; (3) discriminating tax laws,

There

in

what

elimination of (1) exchange rate mul¬

upon

l.'

is

of

the

to

existence is challenged. And once
we find ourselves in many

potent anti-Communist weapon

as

hopes

estimate

likely to be required

again

earnings totaled $2.5 billion.
seen

and

question
today that we are still badly in
need of explanation and
under¬
standing. We are still living in a

Exported capital doubled to $26^4 billion since 1946 and 1954
growth abroad

His most
spent explain¬

America

.

There

President, New York Stock Exchange

Mr.

day*

were

needs

not"

world.

By G. KEITII FUNSTON*
'

free world's maintenance of next five

the

"have

the full circle

come

Franklin's

.

AMERICAN STOCK EXCHANGE

COMMODITY

EXCHANGE, INC.

New York 5, N. Y.

Teletype NY 1-1973

83

Volume 183

Number 5460.. .The Commercial and Financial Chronicle

'

-

(273)

pressed doubt there could be onfe,

on

the-

proposed postal" increase

On this

A head

the

of the Neivs

*

Y

'

^

^

•

f

'*

;

*.;■

that

the-

-

budget Will be balanced. Yet there
is little likelihood: that this postal
increase wilT be grainted.
: '

In this tight situation the Pres¬

.

v,.-~

' is.

increase, in fact/depends

President's^ claim

..

••

ident; says there* should be some
vying with each other as to which reduction of
the national debt. At
can give the ihost £?..•.
J-/
' a rate of $2 billion a year it would
-is a saddenihg thing. You are not •
A lot' of us had hoped, had even,
take 100 years to bring it down
shocked at the death of the loved expected, < that the
Republicans to the size of
debt that the Fed¬
.one
because...
while
not
"turning
the
clock
eral
government
must
forever
.you'/hav e back," would put a stop to the
maintain to handle social security,
realized for a
trend towards the Welfare State.
or around $80 billion.
"
And for three years they seemed
1 long time" that.
For the past several weeks it
to be trying to do just this. But
■■>. i t h a d / t o
has been apparent that the Ad¬
the President's budget is a com¬
•% come.
Neverministration
was
turning
com¬
f the 1 ess,
plete capitulation. On the eve of
it
pletely around
on, foreign
and
a
national election the pressure
t marks
.the 1
military spending and on its re¬
was too great. It may be that the
passing of an
sistance .*1 towards
spending
for
era.
President, himself, has not yet schools and
for
health.
Only a
made up his mind as to whether
::
It has long
year ago, it made only token pro¬
he will run again. But there
been pretty
cap
posals on the two latter in order
-

•

of Reports of the Hoover Com¬

•

and then in thernext breath asked
a tax increase which is
what

for

Likerthe passing of a very old
loved one, the Eisenhower budget
--

Fenn, Mr.—McGraw-Hill Bool$
Events, 1835 *;; Company, 330 West 42nd
Street,
Street, N. W., Washington 6,
New York 36, N. Y. $4.25.
D. C. (paper ),u $2.00
(quantity Policies to Combat
Depression—A
prices on request.
-1' •
'
mission—Human

.

K

--

•

"

Conference of

Mathematics- of Finance—Paul M.Hurrimel

Charles

and

l.

•

.

beck, Jr.—Second Edition—Mc¬
Graw-Hill

Your

ward

N. J.

the

Future

Strategy

Business—Edited
C.

Bursk

and

Trade

of

by Ed¬
Dan

Committee

(cloth), $8.50.

42nd

Planning

Universitiesr

for Economic Research—Prince¬
ton University Press,

Princeton,

Book

Company, 330
Streets New York
36, n: y: (cloth), $4.75. ;; r
West

the

-—National "Bureau

See-

.

Union

Library:

•

1955

-

H.

.

.

.

.

UNDERWRITERS, BROKERS

and DEALERS

,

apparent
r.

sooner

ter
•i

be

that

or

the

party

Carlisle

b e;-

to

Bargeron

the

promote
it has

come.

Welfare
Both

State.

front

to

ministration

eign

and

CORPORATE and MUNICIPAL SECURITIES

and

military

posals

that

come

have

left

since 1886

spending.
with

up

its

Demo¬

sitated, it is argued, by the Rus¬
sians stepping up of the cold war.
the

If

rittt vwf

Russians

can

make

in¬

us

W. E. HUTTON & CO.

spending through ges¬
tures, it goes without saying that
crease

carry it on for another 10 years.

.y,no surcease,

our

will be gestured to death. You
wonder what has> become-of the

we
-

Members New York Stock Exchange

,

*

Republicans'- claim of prosperity
wtll- be.towards increasing
president, although not completely t
without war. We don't have the
paternalism with the two parties closing the door to a tax cut, exwar

but

too

much

of

our

preparation
vent

to

war,

upon

to

or

MUNICIPAL

knows

NEW YORK

whichever way you want

war

take it.

this

hasn't

CINCINNATI

Philadelphia

*

that

leading exchanges

pre¬

Secretary of the Treasury
George Humphrey is sick at heart
these days. He is claiming that he
has accomplished what he came
to Washington to accomplish, the
balancing of the budget. But he

INDUSTR1AL, PUBLIC UTILITY,
AND

for

and other

pros¬

perity, it would seem, turns

RAILROAD

•

pro¬

cratic critics aghast. This is neces¬

.

in^sljhe

aid

Instead it has

P°sed that there be more of it, i!

back^ Rather, the

around

hog. Similarly its dis¬
position was to slow down on for¬

*nsje?d of cutting down at this
late date ®n.lorei^P
'
1S ?r?7

??eru ls

turned

distributing

went whole

foreign

A

quiet the agitation. The agitawas
not quieted so the Ad¬

tion

-

.

citizen—his education, his health
—is the particular concern of the
Federal government; There won't
be any turning
trend

in

and

I?ce,++-

Now

major political

proposition that the welfare of the

.

Republican

spending, it is about as New Deai>sh as the New Dealers themselves

parties are! .now committed to the

,

the

is

domestic

ac-

ceptance of the New Dealers' philosophy of Federal spending to

.

that

Eisenhower

publicans
forced

doubt

running again; and Mr.
was clearly willing to
go along with them in giving them
a budget on which to run. On the

la-

Re-:

-would

no

been

Burlington, Vt.

Baltimore

Columbus, O.

Boston

Dayton, O.

Hartford, Conn.
Lexington, Ky.

Easton, Pa.

Lewiston,Me..

Biddeford, Me.

Portland, Me.

ac¬

complished, in any real sense. He
has been up against a heartbreak¬
ing task. Now, it wouldn't be sur¬
prising if he eased out of the pic¬

SECURITIES

ture

and returned to his home in

Cleveland.

Business

Laurence M. Marks & Co.
MEMBERS
AMERICAN

NEW

YORK

STOCK

STOCK

EXCHANGE

Man's

EXCHANGE

(ASSOCIATE)

,

Telephone DIgby 4-4000

Teletype NY 1-1109

Priuat* Wire

48

WALL STREET,

Syttem to Officer in Principal Citiet

NEW YORK 5, N. Y.

TELEPHONE HANOVER 2-9500

TELETYPE N. Y. 1-344

\

-

•

Members

Midwest Stock Exchange

Do

Right to Work Laws Hurt

Help

I

-

the

National

or

Philadelphia-Baltimore Stock Exchange

Economy?—Survey—
Right to Work Com¬

mittee, 35 Rust Building, Wash¬
ington, D. C. (5 copies), $1.00.
Economics of Feed Materials and
Fuel

Underwriters and Distributors

-

5

Processing

Problems

—

J.

Underwriters and Distributors of Municipal, Utility, Industrial
and Railroad Securities'

Equipment Trust Certificates

*

Carlton Ward, Jr.—Address be¬
fore the 23rd annual convention
of

the

Edison

Electric

Institute

—Vitro Corporation of America,
'

261 Madison

Corporate and Municipal Bonds
1

A<' r**VJ'•

,

•'

*■

Avenue/ New York

16, N. Y. (paper), on request.

'

.1

Education

Equipment Trust Certificates

tuelle,

in

Bank and Insurance Stock Department

France—France Ac-

Southern

221

Building,

Washington, D. C. (paper), 25c.
First Three Years of the Schuman

1

~

Investment Preferred Stocks'
...

^.

4

>
.

Plan

—

Derek

^

—

In¬

Economics

of

Great Britain,
Bank

for

and

Regulations in
Settle¬

(pa-

How\4o„ Save

BOSTON

BUFFALO

•

HARTFORD




•

PHILADELPHIA

•

On

Division

Nitrogen

SYRACUSE

(prices
How

to

on

Save

$7.5

of Allied

Billion

a

Philadelphia, Pa.
Atlanta, Ga.

•

Dallas, Texas

request).

and cut your

•

Year

Federal Individual
Income Tax 25%: Condensation

Grand Rapids, Mich.

Rochester, N. Y.

•

•

Chicago, III.

•

Aurora, III.

Detroit, Mich.

•

Your

Chemical & Dye Corporation, 40
Rector Street, Nep York 6, N. Y.
CLEVELAND

•

Money

Farm Income Tax—J. K. Lasser
—

Broadway, New York 6

Boston, Mass.
Albany, N. Y.

Per),

65

Other Offices

Supplement 11—

International

ments, Basle, Switzerland

Corporation

Primary Markets in Equity and Senior Issues

Sociology, Princeton University,
Princeton, N. J. (paper.)
;
Foreign Exchange

Union Securities

Q

ternational Finance Section, De¬

partment

Common Stocks

Curtis Bok

St. Louis, Mo.

Springfield, Mass.

•

•

Eau

•

Manchester, N. H.

•

•

—

A

Bibliography — Industrial Relations Section, Princeton Univer¬
sity, Princeton, N. Jv (paper),
$1.50.
" '
" "
;

-

•

.

13

•

•

San Francisco/ Cal.

Buffalo, N. Y.

•

Claire, Wis.

'Muscatine, la.

St. Paul, Minn.

Williamsport, Pa.

f

•

Columbus, O.
Flint, Mich.

*

Pittsburgh, Pa.

•

* Scranton, Pa.

Wilmington, Del.

I

14

The Commercial and Financial Chronicle

(274)

The Marketing

example, during the last 50 years
alone,, the number in; marketing

Revolution

has

increased

against

PHILLIPS

By DR. CHARLES F.

As

?

^

that

individuals accounts for
Perhaps
ture

for

that

a

us

the

which

in

by

Marketing

tative

place in

our

the

term

You

see

this

day,

the

to¬
im¬

56%.

exactly

in

is

greater than it

even

was

f','' *'r

Guest entitled "Good Business":

store, I'd
drive the grouches off my floor!

If I possessed

and Practices
'il

v.,.'.;

-

'/■■■*■:

that

dur¬

we can

n

;

oc¬

I'd

let

never

a

shop

some

or

substantial

a

^ offend the

gloomy

folks who

guy

buy;

increase

Fifty years ago little attention was
given to them. At that time execu¬

.

.

work,

;

Nor let

tives didn't worry too much about

in

in

scientific ap¬

the thinking of those engaged
marketing activities.

in

(3)

Recognition that merchan¬

who draws my pay

man

a

0 drive customers of mine

away.

been

revolutionary.
Fifty
got an idea of a
product for which
he
thought
there might be a market. He hired
years ago a man

couple of workers and began to

a

to

come

marketing policies.

than

revolution

seen

more

a

marketing problems is
step in the right direction—and
it marks a revolutionary change

has

Changing Marketing Policies
■

as

to

a

today
recognize the many, is an essential function of
marketing
validity of those lines of Edgar A.. marketing. Here
again, the change

?

''

marketing executives

this tool

proach

experience was exceptional. dising or product
planning or de¬
The majority of those engaged in.
velopment, as it is referred to by

'

■

research, and while our re¬
techniques are still rather
crude, the increased emphasis on

search

that

available, it is ob¬
this percentage today

that

marketing research
with tech¬

compared

as

nical

dinner in another restaurant. But

current comparable

a

18 years ago.

the

turn

it

in

out

his

Charles F.

•

Phillips

.

else came
along with a better
product; if the market was not
there, he failed, and went back•,
to his old

job of selling for some¬

.

performance of marketing
Census figures make it
one

.

-

midnight oil worrying* about With
courtesy, and make him feel
their after-sale service policies;^
0 t^at I was'pleaded} to'close the
rather, if
their
product
brokedeal,
' '
' -. „' '
down, they would decide in each
Because tomorrow, who can tell?
individual case whether or not

out of every

.

away

ucts.

from them with better prod¬
They have learned that to
this

avoid

ber

engaged

production.

in

result

♦An

Just

States?

this:

Such

For

price policies.

willing

we

to

has better silks,
lace,
■
.

;

Or special
'

in

or

place

supplement existing lines. Repre¬

...

riJ

merchandise

produced., Comjieti-■<

products

only difference, 1 believe, is
in the treatment folks receive!

must

be

studied

com¬

continuously, and contests
ditional

uses

of

and

products

itff

automobile; that is,:
merely begin with one model:

and stick to it.

be

improved.

ufacturer's

All in all, the

merchandising

man¬

an

have

us

policy.

easy

must continue

cies

j(2) More emphasis
ing research.

on

market¬

discov¬

to

with

even

result

the

poll-;

our

20 years ago

of trying

customer

is

a

direct

to find out what

wants

and

under

called

—

as

exemplified

consumer

by

so-

surveys—is but

a

changing conditions.
It r small
part of today's marketing
be dignified for a company to t
research activities.
We also use
policies and it
to forecast sales, set quotas,
practices—but we also need to re-

r

may

Mto Or/*

favorable

most

Greater reliance upon ad¬
as a selling tool.
I will

(4)
not

bore

the

revolutionary growth

you

with statistics

vertising in recent
become

a

major

•

member that there is

dignified
r>-

tool for

well

goods

consumers'

goods. In fact, today it

serves

several

as

as

purposes:

(1) It aids in the introduction of

As.

than

nothing.more...

corpse!

a

set

v

result of all the thinking

a

measure

standards for wholesalers and

retailers,

new

salesmen's performances,

test

package

products

to

the

market

through familiarizing potential

Continued

design,

on

page

•

outlook

company

have

resulted.

have

been

shall

SOUTHERN

MARKETS

of

not

Immediate

system

gives instant

throughout the Southeast and Southwest.

quotations

and executions

are

available

to

the

even

attempt to list all

example,

discussing

which

has taken

tail field

,

could

we

hours

the

spand

revolution

place in the

GARTMAN, ROSE & CO.

re¬

alone—shopping centers,
and self-service, the

MEMBERS

NEW

YORK

STOCK

EXCHANGE

self-election

devepolmcnt of

Equitable customers.

and
practices
fact, so many
changes that I

In

them, let alone discuss them.

For

direct wire

we

an

mass

retailing. Or

MEMBERS

AMERICAN

STOCK

EXCHANGE

(ASSOCIATE)

might, and profitably, devote
hour

the

to

impact of fashion
marketing. But let me just
emphasize four of these changes
on

EQUITABLE
1

Securities Corporation
-

.

,r

DALLAS
ATLANTA

•

•

HOUSTON
HARTFORD

•

•

322 Union Street

Nashville 3, Tennessee




..

*

BIRMINGHAM
GREENSBORO

\
•

•

NEW ORLEANS

PHILADELPHIA

•

•

MEMPHIS
JACKSON

Two Wall Street

New York 5, New York

which

I

believe

important to

to

you.

be

especially

-

(1) Increased recognition of the
customer point of view.
"C

for

producers'

.marketing ; men c have given to
their policies, major
changes' in"

SYSTEM

to

It has

years.

selling

as

of ad¬

„

•

WIRE

re-,

vertising

have .'traditional

/

the

obtain

sponse.

what circumstances. But customer

Instead, we; research

adjust

to

existing line, and of tim¬
ing the introduction of new items

In part, the greater

bet recognition which is given to mar¬
successful marriedi;
keting research today as compared

long ago that this is not the
key to a successful business. Our
competitors won't let us follow
such

communication

is

job

of

one

to

marketing world.

may

ered

)-JLjac/p
j

Well, this

the key to a
life, but most of

\/

same ways

successful

a

you

jf»'

replied; Recognition of this fact represents
wasi a
revolutionary
change in the

successful married life

a

produced in exactly the

^JfrMtsAy///e

Equitable's extensive

to

learn methods by which they may

ment his

as

SERVING

be

may

held to obtain suggestions for ad¬

seeking constantly to im¬
prove
his present products, of
creating new products to supple¬

that

PRIVATE

con¬

,

The

devotee

with

.

tors'

*,

•

manufacturer

the

to determine their reactions to the-:
.

.

pleasant words and smiling

j eyes;

of

retailers, and wholesalers

sumers,

-

prices, but it lies

sentatives

must be in close touch

gloves, or

successful married life. He

Offices

\

patronize another store,

versary
of his wedding to Mrs.i: ice-.to the
customer.
It
is cur
Ford, the great automobile manual obligation to discover what he
facturer, Henry Ford,- was•askgd< wants, how and where he wants
how he explained his long and a
it; and -under what -conditions.

\

Eauitable

.

are

as

to

...

Is not because the busier

pany money to marketing policy*
-:.j;In other words, today's market¬
formation?
On the fiftieth anni¬
ing plans must be based on serv¬

"f/artf/orcf
/Yeu/%r&

\

seminar, such
having here today?
a

much executive time and

so

X

of

to

come

Why

fffim rn'ummiiminiini

r/oustottj

matter

a

are

we

SSSSHgagSH

|

To

them, price
finding a unit
cost figure and adding
something
for
profit,
And still again, 50
years ago can you imagine your
company
letting you have time
was

address

off to

HiiHiiii'ii

This improvement may take

ucts.

.

by President Phillips be¬
fore the Marketing for Management Sem¬
inar, Toronto Chapter, American Market¬
ing
Association,
at
the University
of
Toronto, Canada, Jan. 6, 19S6.

Marketing Revolution has taken
place in this country and in the

they must con¬
improving their prod¬

on

they should trouble themselves to; 0 He may want stuff I have to sell, the form, for example, of a better
Or again, many exeeu-s; And in that case, then glad he'll be quality of product, more attrac¬
tives of 50 years ago would feel;
to spend his dollars all with me. tive
packaging, eliminating prod¬
quite out of place were they; to
ucts with which users have found
The reason people pass one door
sit in on a present-day discussion:
fault, or adding new products to
of

when I say that

mean

centrate

repair it.

*

a

all

If

basement.

the market proved to be there, he
succeeded—at least until someone

one

the

by marketing activities is growing
far more rapidly than the num¬

grow
years

,,

I

restaurant, de¬
to sit elsewhere.

small

.

con¬

What do I

where

his

or

not

would be

employed in my coun¬
try performs marketing functions.
These figures also indicate that
the number of people employed

growing

United

sit

given

While

vious

four people

of

ahead.

should

.

clear that at least

to

determine

to

corpo7

,

that,

the

men.

represen¬

areas.

else.
direction you wish to look. concentrating on selected chan¬
To * take
T o d a y's
just
two
illustrations, nels of distribution rather, they Yd treat the man who takes my
large manufacturers
invested
to
let
time
and spends a nickel or have too much
glance at what has happened to sold to anyone who stood ready to
the number of people employed buy from them. They didn't burn,, ..a.dime
someone else take their markets
-- <
*

and

in

had

figure is

functions.

tinue

a

course

any.

a

marketing

couple of
of a

a

the title of - spite my desire
When we reached an impasse in
president to its
key marketing executive. By 1938,- the final decision, I exercised my
this percentage had increased,
to, consumer-king rights and enjoyed

"revolutionary."

can

Revolution—

will

of

of American

vice-president

With

economy

years

in

both

by.marketing
18%

group

to

describe them in nothing less

Distribution

and

but

rations

capita production.

ing the past 50

or

portance

the

trip to the West Coast. He wanted

today

1920,

ago

in the amount of executive atten-'' I'd never keep a boy or clerk .
with mental toothache at his
tion given to

economic changes,
the United States

accom¬

panied

them

in

is

it.

have

have

been

of

one

practices

taken

recent

years,

who

dures, methods, and policies have

have been go¬

ing

met

seller

come

cupying key executive positions, it
is not surprising that recent years

Canada

and

per

I

illustration, look

still spent on

still

great changes in marketing proce¬

good point of depar¬
today is to observe

great

through

high

freedom

giving

system

our
our

a

While the total amount

other

I

cupied

years

Concludes

executive.

across

prices, and in a host of

"largely" be¬

say

occasionally

summers

In

just ahead when competition is
expected to be at an all-time high. Terms advertising a major
selling tool for goods of all type but stresses need of other
factors in developing a successful marketing program. Sees
today's marketing plans based upon: (1) service to the cus¬
tomer; (2) marketing research; (3) product planning, and
(4) selected channels of distribution. To avoid possible mar¬
keting failure, President Phillips recommends an adequate
organization, property trained personnel, and delegation of
responsibility by limiting people reporting directly to an
the

in

I

cause,

effectiveness,

advertising

study

establish

at the key executive positions oc¬

College President describes the rapidly evolving changes in
distribution and sees marketing at the Frontier of greater
importance

disappeared.

as

*

second

our

times,

"the

damned" has largely

customer be

increase for
vT' 'C-, ''\i

production.

President, Bates College
**

nine

three-fold

a

philosophy of

Today that

>

Thursday, January 19, 1956

...

Much of

■.

the seller's philosophy
the

customer

expressed
grocery

to his

in

50

the

years

story

is

ago

of

son

the

in the basement of the

"Son, sand the

vinegar,

and

sugar,

get

stairs for evening prayer." •

NEW YORK 5,

ONE WALL STREET

TELEPHONE

WHITEHALL

3-8200

the

store operator who called

store to say

water

of

concerning

up¬

:

TELETYPE

NY

1-2122

N. Y.

105

(275)

Chronicle

Number 5460... The Commercial and Financial

Volume 183

15

O

A Case

which
never

Against

:,we

have

■

the facilities that the

lations

Bennion, pointing out businessmen of America for a quarter
century have been fighting to prevent the Federal Govern¬
ment from taking- over industrial and professional activities,
calls attention to recent moves toward Federal support and
control of public schools—"the very citadel of liberty itself."

area

with our
pronouncement

keeping

in

he

while

still

was

University.
»'

particular

President's

great

popu¬

I :;.

L'

That's

at

Columbia

1

firmly believe that the army
of persons who urge greater and

Education.

on

that

of

need,"

a

Describes activities of White House Conference

in which

people cannot af¬
ford to build the schools, to pro¬

Dr.

danger of centrally controlled

"I

greater centralization of authority,

education, and lists four statements presenting the case against
general Federal Aid to Education. Concludes it is sounder

and

greater and greater depend¬
ence
upon the Federal Treasury
are really more dangerous to our
form of government than any ex¬
ternal threat that can possibly be

business for those who spend the money to have to make it.
For

dedicated

•"We know that there are many
areas

vide

on

are

we

will

and

proposition that the. respon¬
sibility for educating our young
is primarily local."

By ADAM S. BENNION*

Chairman, Study Commission on Education
Commission on Intergovernmental Relations

Quotes President Eisenhower

want

to the

Federal Aid to Education

of

don't
so

other fields

in

of control

kind

a

Colleges

increased

reporting

are

enrollment of prospective teachers
of from 5 to 54% over 1954. Then,

too, states

rich
reservoir of talent among college
are

discovering

a

graduates of yesteryear who be¬
cause

of

marriage have not been

available in the recent past. They
are

now

full-time

accepting part and often
employment in schools.

Surely, businessmen

that
superior teachers have frequently
been underpaid. Once we can find
a
method of
distinguishing be¬
tween the

agree

mediocre and the

out¬

standing teacher—we should put
the
premium of increased pay
upon the latter's performance.

century, the

a

.

planned

the

•

U. S. Government Printing Office.

(2) "Federal Aid to Educationor Bane." A 50 page booklet
Roger
Freeman.
Available
through the American Enterprise
Association—Washington, D. C.
Boon

by

(3) "The Report of the Commis¬
on
Intergovernmental Rela¬
A
very
brief summarystatement available through the
U. S. Government Printing Office.

sion

tions."

(4) The 48 state reports to the
White House Conference.

The

ral

resource,

medicine—not
to

ness

of the organized effort, check

the

personnel

and

of

cal

of 2-1

trial activities.

had

or

—

combat

;

the

cita d

.

e

1

o

Conference

at

the

White

House

Education—it

on

was

perfectly clear that the adminis¬
trators

of

ganized
mined

that

as

to

school,

they

have

are,

the

date

domain

in
of

America
the

Gov¬

field which

has

states

or¬

deter¬

Federal

ernment enter upon a

to

well

are

the

been

and

local

communities.
The
was
was

a

White

House

stimulating experience.

well set

up

on

the part of

1,800 people around 166

ference

tables.

♦Summary of

an

It

and allowed full

and free discussion
some

Conference

Those

in

address

by Dr.

nion

con¬

charge
Ben¬

at
the 60th Congress of American
Industry sponsored by the National Asso¬
ciation of Manufacturers, New York City,

but the major ad¬

so,
the

after

conference—before

the

presumed

•

public school, elementary and
secondary.

—

table

discussions

form

some

of

Federal

Aid.

f

com¬

mon

week

and

very

liberty itself—the-American

Last

dresses at

march against

Dr. Adam S. Bennion

to educators

—

become

Not only

j

a

—

The purported balance

laymen

substantially a 3-1
relationship the other way round,

Now you must
prepare; to

working on the most criti¬
subject before the conference

—Finance.

other indus¬

yield to

last' two

tables

mention

hundreds

the

of

How Can We Best Meet Th«n?

The

full

to

answer

that

eral

Aid

statements—three

ques¬

We

that

all mindful of the

are

of

because

economic

tially

two

The

States

are

better

able

Continued

on

page

••

and

birthrate—there

increase * in

are

of

is

We

a

building needs. You
aware too,
that the estimates
those needs presently before

backlog

available

are

nation

be found in the written

tests

have

tabulated

were

discuss

at

your

convenience:

Common Stocks

•

Preferred Stocks

in the

Commissioner

the

may

office

to

of

*

of

of

State and

V

from

reports from the
Superintendents of schools
—certainly interested parties and
beneficiaries of possible favorable

Public
We

act as

Municipal, Railroad, Industrial,

Utility and Canadian Bonds
underwriters, dealers and brokers
in these issues.

legislation.
"

j

Like

President

of the delegates, based

very many

their

Eisenhower,

recommendations

upon

a

of limited aid to those
needy states unable to meet their
program

classroom
The

shortage.

Conference

the

not

was

voice of America calling for gen¬
eral and unlimited Federal Aid.
Let

me

quote

from

the

dent's message: "The first
that

education

of

Presi¬

thing is

our

young

estimates

Two

give us pause
before we accept the data as con¬
clusive.'Oregon listed a deficit

Kidder, Peabody » Co.

against her building needs of $14,000,000. Washington, her neigh¬
bor, larger by 50%, listed a.deficit
of $250,000,000.
In

the

estimates varied

room

way

Needs

Boston

all

Chicago

New York 5, N. Y.

•

San Francisco

Philadelphia

from $16,000 to $49,000.

can

so

should be free. It should be under

we

the control of the

easily

be

trans¬

wants—especially

into

formed

York and (American Stock Exchanges

17 Wall Street

at total cash costs,

arriving

school

founded 1865
JMetnbers K_ew

if

Our Axiom of

foot the bill.

locality.
trolled

It
by

family and the

should
any

We know that

be

not

central

education, centrally

controlled, finally would

The

con¬

authority.

lead

to

think that

in

not have to

point has been made

addition

there

we may

is

teachers.

an

to

Institutional Investment

that

building shortages

,

Service

alarming shortage of

Fortunately,

Teachers'

NATIONAL CITY BANK

ofNew York

State and

Financial institutions

Municipal,Bond Department

avail themselves of

are

our

invited

to

services.

TELETYPE NY 1-708

'l
Head Offices

55 Wall Street, New York

1

Salomon Bros. & Hutzler
Dealers and Underwriters

73 Offices in Greater New York

of High-Grade Securities

Members New York Stock
Members American Stock

Member Federal Deposit Insurance

Boston

Philadelphia

San Francisco

Dallas

\

Exchange
Exchange

SIXTY WALL STREET, NEW YORK 5,

Corporation

fi¬

nancially to meet their own edu-

fact,

wars

one

sociological.

The FIRST




essen¬

last

a

State

not

the

•

—together with an unprecedented

Education

pro¬

of them

—

depression,- with a
consequent shortage of materials
and

Korea

discussions.

they

most

And of Teachers

*

sive

course,

Fed¬

is

simply presented under these four

Backlogs of Building Needs

>

y

the

filed, but they
caught the public eye.

general

Education

to

eral Aid.

Objections and reservations had
been siphoned off in the progres¬
Of

against

case

-

_

power,

,

Statements Against Federal Aid
-

But,
granted that
there
are
presently critical needs in the
field of education, our question is

tion without resorting to a policy
gathering
to
be
of general Federal Aid—is avail¬
businessmen
of
America
have thoroughly democratic, but once v arrayed against us."
been fighting to prevent the Fed¬ again
All of us are aware of the vital able in four recent publications.
a
capable, well-organized
eral
Government
from
directed
taking and
minority
showedH significance of
education in a
(1) "Federal Responsibility in
over
such. how effective it can be against an republic. And we champion the
the Field of Education." ^A 150
enterprises as unorganized and undirected mis¬ cause < of
improved
educational
transporta-; cellaneous group.
processes i even
though we are
tion, the natu¬
Would you know the effective¬ opposed to the principle of Fed¬

quarter of

a

booklet available through the
Superintendent
of
Documents.

page

Cleveland

N. Y.
Chicago

West Palm Beach

87

16

The Commercial and Financial Chronicle

(276)

comparable,

;

Bank's

Bank and Insurance Stocks

in 1954 City did not have the

as

ever, this would not

over

WALLACE-

materially change the 14%-plus gain figure.

This Week
the

were

of the New York

United

States

Bank Stocks

—

but

trends in interest rates and

1955

reported

obligations—to loans, that one would

have had difficulty predicting

year.

double

anything but a substantial increase

in

operating earnings for the

Following

the

are

per

that

versus

1954

losses

in

in

sum

1954;

leading New York

securities

These,

the profits

as

J. P. Morgan, for example,

1954.

1955,

operations.
large

as

versus

profit of just about

a

National

City

1955

a

loss

of

1954 profit of $7,313,000; Guaranty, —$1,707,000,

a

+$10,169,000; Chemical Corn —$1,295,000,

000; Chase —$8,784,000

1955

+$16,520,000.

versus

+$2,157,-

versus

And the 1955 losses

$4.73

have substantial offsets in the form of tax savings.

Not only that,

16.62

19.16

but the sales of investments enabled

put the funds

Chase Manhattan

3.26

3.53

Chemical

3.18

3.62

12.23

14.71

3.38

4.25

favorable

4.30

4.87

selling compared with that relationship at the end of 1954.

3.37

3.88

following schedule shows this for the two year-end dates:

1.80

2.20

2.94

3.22

16.01

21.67

4.68

4.90

Bank of New York

4.41

4.49

Chase Manhattan

Bankers Trust
Bank
,

of New

$4.24
York

Corn

Exchange

Empire Trust
First

National

City

Guaranty Trust
Hanover Bank

—

Irving Trust

.

Manufacturers

Trust

J. P. Morgan & Co..—
New York Trust

United States Trust

.

™

„

to

work

except in the
a

of merged

cases

Another

are on a pro

far

so

earnings
are

column

from

averaged

measuring)
is

one

of

had

the First National holder

as

predicted

operations.
(a

not

increase

an

Whether

strictly

was

facet

slightly

earnings gains

14%.

over

10%

percentage

gains

This is

by the New York

one

are

most, if not all of them, the earnings establish

an

....

«.

,

the

more

these bank stocks

BOSTON,

are

The

14.7%

13.8%

the Boston In¬

Monday,

vestment Club to be held
Jan. 23
*

>

-

Rowe's

Wharf.

Yacht Club,

at the Boston

Mr. Hooper's talk

We

Shall

"What

entitled

12.0

16.4

Do

15.1

—

National City

17.6

Bank—,

.

13.3
14.4

15.0

J. P. Morgan & Co.———

Colonial Trust

14.4

13.8
17.0

——

New York Trust-

13.1

16.8

-

—

14.7

Company

United States Trust

Federal

14.4

.

mentioned

below

the

15.3

other

are

earnings,

ol

Banks pursuant

of

to the

provisions of the Banking Law of the State
of
New
York
and
the Federal Reserve
Bank of this district pursuant to the pro¬
visions of the Federal Reserve Act.

the

reflected here.

the

December 31, 1955, published
accordance
with a call made by the
on

Superintendent

tabulation

n. Y., a member of
System, at the close

20,

Reserve

business

for
adjustments

York

New

of

in

The

condition of

report of

16.6

14.4

——

#

not

for W. E."=

13 5

13.3

Irving Trust

all-time high.

Lucien O.

—

14.7

15.1

Manufacturers Trust

of

Mass.

the meeting of

at

12.9

15.1

_

Hooper

Co., will be the speaker

Hutton &

is
-

O.

chief analyst

Hooper,

12/31/55

13.2

—

——

Guaranty Trust

1954

and

are

is

First

of the largest operating

First National City earnings figures for the two years

at which

L.

showing

Empire Trust

in

means

years;

earnings

Chemical Corn Exchange-

used, the increase

City banks in

runs

^

12%

over

better

price: earnings ratios

Bankers Trust

concerned.

to

the

of

12/31/54

forma basis,

mathematically accurate

whether total dollar figures

or

of

to

profitably in loans, where the rate of return

Hanover
This

banks

Price: Earnings Ratio

of First National City Bank, that consolidation

case

pay-off

banks, the data

more

the

70% higher than it does in investments.

some

Adjustments have been made for stock dividends and splits;
and in the

being

Hooper

To be sure, the banks in all

their

First

Hear Lucien 0.

total dollar gain of

anywhere nearly

loss of $966,000 in

a

$1,596,000, and

share

operating earnings figures, compared with 1954:
.

had

case

were in no sense

from this end of the business in

City bank stocks from investments—principally

Government

one

however,

in the shifts

a

13

$25,500,000,- bringing the net of the

City banks to $202,400,000 for 1955.

Such

Boston Inv. Club to

deposits, while for three-quarters of 1955 they did. How¬

This percentage gain is translated into
By ARTHUR B.

of First National

use

Thursday, January 19,,1956

...

,

In

other

stocks,

on an

than

they

words,

despite the

earnings basis,

are

markedly

better

better values in the market today

assets

balances with
other
institutions,
in¬

Cash,

banking

cluding

were a year ago.

...

OFFICE • HOME

• MOULDED •

FLEXIBLE • COLORFUL

process

$20,264,308.03
Government

States

United

MAPS

items in

collection

of

COMPARISON & ANALYSIS of

balances,

reserve

cash

and

OUR YEAR-END

and

direct

obligations,

guaranteed
20,016,720.21
of States
and
political subdivisions—.—1,799,658.20
Other bonds/ notes,' and de'
J
Obligations

16 New York

City

□ The World 3x2 Ft

$15.00

bentures

;

□ United States 5VzxV/z Ft— 45.00

and

Loans

(in¬

discounts

$3,154.95

cluding

114,000.00

stock-:

Federal Reserve Bank

Bank Stocks

over¬

-.

29,959,663.92

drafts)

Will be sent

on

□ Canada 4x4 Ft.

request

45.00

□ California 3^x4 Ft.

Laird, Bissell & Meeds
MEMBERS:

NEW

YORK

AMERICAN

120

STOCK

to

EXCHANGE

50 Congress St., Boston,
TIFFT

CO.

a

and

49

Springfield, Mass.

.

Pearl

39.50

□ Wisconsin 3x4 Ft

vinyl plastic base and
these maps are made

lifetime.

They're

washable.

in

37.50

.

fir»0 South

DIMENSIONED

Demand
..

Write

DUN

WOODCOCK, HESS & CO., INC.
S. Broad St., Philadelphia, Pa.

WILMINGTON, DEL.

Spring St., Los

Angeles,

NEW

&

quantity

in

send

space,

BRADSTREET'S

99 Church

entire

Ad

Time

INTERNATIONAL

deposits of individ-

and

partnerships,

uals.

MARKETS

deposits of individuals,

partnerships, and corpora¬
1,810,163.41

1

tions

Street, New York 8, N. Y., Dept. N7.

,

$50,114,664.87

corporations

to

of

Deposits

States

United

504,053.12

Government

Name

Calif.

Address
All

City_

a

prices quoted

are

f.o.b.

Zone

-

Philadelphia

except

the

State

world

map

which

po¬

1,948,000.00

institu¬

banking

of

Deposits

in¬

in handsome leatherette container.

and

subdivisions

litical

cludes parcel post charges and is mailed

States

of

Deposits

LINCOLN LIBERTY BLDG.
PHILADELPHIA, PA.

HAVEN, CONN.

$74,610,838.90

assets

LIABILITIES

3

decorative.

St., Hartford, Conn.

123

44 WHITNEY AVE.

368,215.01

—

.

MITCHUM, JONES & TEMPLETON

1UJlL®LNG

142.532.31

—

assets

Other

total

water¬

Self-framed

Amazingly light in weight
can
be hung with a few nails.
They're educational, informative and

.

SCHIRMER, ATHERTON & CO.

Mass.

BROTHERS

1387 Main St.,

a

Af¬
346,598.15

*

plastic.

Bell Teletype NY 1-124849

&

last

proof

DIRECT WIRE CONNECTIONS TO

SCHIRMER, ATHERTON

on

plastic coated,

BROADWAY, NEW YORK 5, N. Y.

Telephone BArclay 7-3500

□ New Jersey 2%x4 Ft..

$150,370.36, furnifrure and
fixtures
$196,227.79——
Customers'
liability to this
institution on acceptances

outstanding
Printed

EXCHANGE

STOCK

45.00

+.v,V'

owned,

premises

Banking

tions

——

11,916,675.33

v

and

Other deposits (certified

officers'

checks,

2,229,200.85

etc.)—_

TOTAL
DEPOSITS $68,522,757.58

\

executed by or
account of this institu¬

Acceptances
for

and

tion

Underwriters-Distributors-Dealers
Underwriters—Broker*

DETROIT STOCK EXCHANGE

•

•

Brokers in

M«Dowell
M1

an

Reserves (and

and

Commodities

YORK

TELEPHONE

KANSAS

CITY

ANdover 3-570$

CAPITAL

•tThis

.

TELETYPE
CG

McDonnell &fo.

MT.

Established

CLEMENS

Retail

Trading

120
<

Exchange




—

\

American Stock Exchange

Telephone: REctor 2-7800
•

and

of

deben¬

total

par

liabilities

for

and

$2,015,722.44

purposes

I, Frank A. Hayes, Asst. Treasurer of the

Broadway, New York 5, N. Y.

Detroit
—

—

consists

with

MEMORANDA

secure

1905

Members

of

pledged or assigned to

other

G50

New York Stock

/

value

$74,610,838.90

capital
capital notes

and common stock
of $1,500,000.00

Assets

GRAND RAPIDS

ACCOUNTS—

institution's

$1,100,000.00

MILWAUKEE

$5,511,767.23

—

TOTAL LIABILITIES AND

tures;
NEW

v

86,884.00

AC¬

COUNTS

Rights—Scrip—Warrants

"

ac-

capital)

CAPITAL

TOTAL

CHICAGO 3, ILLINOIS

DETROIT

524,883.23.

retirement

count for preferred

(ASSOCIATE)

39 SOUTH LA SALLE
STREET

$2,600,000.00
2,303.000.00

—

—

fund

Surplus

Undivided profits—

%

.

Securities

DWESTSTOCK EXCHANGt

AMERICAN STOCK EXCHANGE

$69,099,071.67

ACCOUNTS

CAPITAL

Capital +

MEMBERS NEW YORK STOCK
EXCHANGE

—

Investment Securities
V..

&

373,714.63

-

TOTAL LIABILITIES

Listed & Unlisted Securities

Straus, Biosser

202.599.46

outstanding

Other liabilities

sl

Asbury Park

above-named
that
best

the

of

institution,

above

my

hereby

statement

knowledge

certify

is

to

true

the

and belief.

FRANK

A.

HAYES.

Correct—Attest:
Francis
Joshua

R.
B.

Frederick

Steyert)
Powers

T.

J-Directors

KelseyJ

Number 5460

Volume 183

The Commercial and Financial Chronicle

...

(277)

gaining

British Automobile Recession

grand

Works

in

through

Unanticipated auto production decline held most important
of recent London stock market setback by noted British
economist. Dr. Einzig traces impact and visualizes a causal-

lead to

curtailment of

a

it

during
week

of

sharp'setback on the London
Stock Exchange. The hostile cam¬
paign of criti***

c

i

s m

the

against

of production, is re¬
symptomatic. Whatever
be the industrial situation in
can

had

that the motor

industry is experi¬

t

o

with

but

by far the

most

it,

impor-

tant

cause

the reali¬

zation that all

is not well in
the

automo¬

bile

industry.
Britain

in other

encing

as

be little doubt

recession.

a

The Austin Motor

British

on

Works, which

automation

Institution

of

of the

Production

Engineers last summer, Mr. H. J.
Graves, one of the executives of
that firm, stated that, largely as
a

result of the installation of

number of man-hours
Amidst

conditions

recession,

however, automation is distinctly
.

T,

,

.

gave

employed.
Since,
capacity is now'
there

and

is

demand

no

,,

au¬

coun¬

may

overtime

current

carry

the

.

m1

credit

increase
..

worked

has

declined

out

orders,

existing

decision

of

in order to
contracts. But

Standard

Motors

Automation Discussed

The

^

reduce

reasonably high level,

a

the

and

week,

could

have

full
been

**

such

tion owing to the lower spending
power

W°

automation.

of the workers.

This

is

a

lesson

which

is

well

3

Does the B r i t i s h experience worth remembering. It is not con-

sight this experience
appear to lead to the con-

teach the lesson that» in such cir~ fined to Britain, although the Uni-

is against

the interests of the industrial

the

For

cumstances, automation should be ted States has
resisted?

By

For

means.

no

if

Britain alone does not swim with

^different the tide' her exPorters wil1 be

reach

conclusion.

fact

that

it

become

unahle to compete with their

more

no

balance of

pay-

ments problem, an acceleration of
inflation through

excessive wages

claim would induce the Administration and

the Federal Reserve

possible to produce 3,500 vehicles in a four-day

loss of

^e?nJ^rafhanhaH
lower than it

duce employment to a larger ex- of curtailment of production, and

now

is

automation
in

was

the

of

before

Motor

the

Works

spite of the increases of wages
in the meantime. This

granted

that the firm stands

means

ter

chance

the
the

Austin
real

back.

Works

cause

The

has

not

been

of the present set¬

view

that

has

is

There

of automation at

progress

been

of

regaining

bet-

a

its

mar-

progressive rivals.

,

of

resulting

foreign markets would

,

..

,,

ten* I"an
in

even

The

would
recession,

a

,

re-

,

be
as

,

.

is
,

result

a

essential
.,

,

.

This entails the risk

,,

.

,

.

,

new

than
.

,

labor-saving

installations would make it possible for employers to

more
,

adopt disinflation-

ary measures.

reduced, the existence of

automation.
what

to

authorities

reduce their

staffs—unless

they are prevented
*
by annual wages agreements. In
_

_

United

the

States

as

in Britain,

excessive wages demands
able to bring out the

effect

of

are

there

is

duce

the

ployees.

inducement for pro¬

no

cut

to

ducers

no

their

number

In

prices,

need for them to
of

their

and

automation,

UNDERWRITERS AND DISTRIBUTORS

MUNICIPAL AND CORPORATE

re¬

SECURITIES

em¬

.

.

spite of the increase

.

CORPORATE FINANCING

Singer, Bean & Mackie, inc.
40

New York 5

Exchange Place

NY 1-1825

HAnover 2-0270




&

1-4844

FIRM TRADING MARKETS
IN OVER 350 STOCKS

Avn Alstyne, Noel & Co.
Members:

New York Stock Exchange

Direct Wires to
Fewel &

52

American Stock Exchange

WALL STREET, NEW YORK 5

Co., Los Angeles

Reynolds & Co., Philadelphia
Arthur M.

Krensky & Co., Inc., Chicago
Philadelphia Office
Room 831,

Western Saving Fund Building, Broad

li-

unfavorable

PRIVATE PLACEMENTS

At Tour Service

of

.

pro- purchase tax. The Austin Works
employment could have continued to sell 5,000

been

first

elusion that automation

has

for

an

for

arid the

lately, though many firms have to
keep it up, in spite of a decline
in

'

,

for

necessary they can cut prices, maintained in spite of the increase
And there is a tendency to defla- of productive capacity through

the

has

shorto week

At

u

vehicles,

however
5,000

employment

numbers,

fully

corresponding increase in man¬ tion makes for deflation, there can
power. There have been very few be no
simple answer of "yes" or
redundancy dismissals or even "no." It
sympathetic if not very logical
depends on the general
cuts in overtime. Notwithstanding
fall in Government loans.
conditions prevailing while auto¬
technological
improvement, the mation is in
People do not derive much com¬
progress. So long as
fort from the evidence of con¬ industry was barely able to meet
boom-like conditions prevail, au¬
tinued consumer demand and of the full demand, and labor re¬
tomation is liable to be inflation¬
scarcity of labor in most indus¬ mained scarce.
ary
rather than deflationary.
tries. Beyond doubt, the amount

i

and

week

staff

their

rise to a wave of pessimism
business prospects in gen¬

eral. Hence fall in equities

of

credits,

instalment
squeeze,-

a

the

keep

to

in

wages claims, there would have
been no need for restrictions on

deflationary. It enables the

tomatic transfer machines, his mo¬
kets at home and abroad than it ever 1S to try to av01d recession,
tries, that in¬ tori works increased the
weekly would have stood if it were still The main reason why it became
dustry increased its capacity to an
output from 3,500 to 5,000 vehi¬
working on the basis of its higher necessary in Britain in 1955 to
excessive degree. Import restric¬
cles. It is to be feared that this
pre-automation costs. But for its curtaii
tion in Australia, but
consumer
demand
was
especially experience, in which automation
the decline in domestic demand
technological progress, it might
was
followed by a reduction of
owing to excessive wages"
due to the credit squeeze, the in¬
the working week, will greatly have become necessary to reduce
stalment credit restrictions, and
strengthen trade union resistance employment even more, for even
the increase in purchase tax
rates, to automation. Until now, amidst
3,500 vehicles a week would have
was bound to make this fact evi¬
the inflationary boom-like con¬
been in excess of demand.
dent. The decision of the Austin
ditions prevailing in Britain, au¬
Motor Works to put some
To the highly controversial
18,000 tomation simply meant an in¬
employees on a four-day week crease in the
output without a question whether or not automa¬

about

moderate

more

u

unit.

per

of

been

*

than offsets the decline of the

working

3,500 veweek, it would have been

however,

is leading the way in the cut in
the output, is one of the most up
to date factories in Britain. At a

conference

i-

j

of

vehicles

as

general, there

-

outmore

output at

at

cost

garded
may

do

Einzig

the

further increase

a

may

something

Paul

in

to

Govern-

have

In

point blank the latest
demand, indicating a will¬
ingness to face a strike rather

wages

agree

the

wages

too much, and this reunfavorably on the balance
payments. Had the workers

creased
acted

while maintaining the volume of

a

possible

refuse

than

assume

of

higher

in-

ducers to

remained

Works

hides

t

m e n

was

to

the

ancj

the

tin

recession.

a

in the volume

crease

question,

to

production

because

that, had the capacity of the Aus-

Insists automation

improve Britain's international competitive posi¬
greater unemployment threat than automation job loss

Eng. — The
second
January
witnessed
a

employ-

in

reasonable

seems

their

of

no

productive capacity
automation is liable to

ment. In the instance

necessary to

LONDON,

for

in

total

increases

that, the put

sets

recession

a

cause

a

indicate

to

seems

moment

matter what reason, a previous in-

the United States.

of the output in man-hours, the claims, domestic consumption incost

crease

tion;

that

unemployment, is still valid. But
the experience of the Austin

By PAUL EINZIG

even

Britain,

automation need not give rise to

A Lesson to America

effect lesson for

in

ground

17

& Chestnut St8.

13

The Commercial and Financial Chronicle

(278)

6% yield bracket, benefits

it is in the

that will accrue frorh have had little
following ever
heavy rail car purchase since the price competition
days for quality issues. programs with Westinghouse last summer made high
Wheeling also has the benefit Air Brake given a good bit profits scarce. But some of
of being one of the issues of the attention being paid them have been
perking up
available
well
below
book this group. In addition to rail somewhat,
including Fedders
value and, moreover, is ex¬ signal equipment and brakes,
Quigan after the company re¬
pected to report a jump in the firm also is an important ported that its backlog of
profits of around 50% for maker of highway building units was at the highest level
1955.
equipment
where any
ex¬ in its history. A corollary in¬
panded road building pro¬ terest was stirred in General
National Distillers Waking Up
grams will make themselves Cable by the optimistic fore¬
Among the issues that have felt importantly. The firm casts for
air
conditioning
been dormant for long with also has an electronics divi¬
units and the fact that much
some recent signs of stirring
sion.
1
old
home
and
apartment
is
National
Distillers.
For
New Diversifier
a

YOU

THE MARKET... AND
WALLACE STREETE

By

Not

the tremendous prompted a bit of buying in
buying Ford Motor General Motors which cur¬
this week could lift rently has a price around $20

even

interest in
shares
the

stock

current

market

out

its under that of Ford.

of

doldrums, and the list

generally

lolled

Erratic Metals

in

around

Metals had

what could best be described
as

an

of

consolidation

aimless,

nently

phase.
The combination of
the
huge over-demand for

and

Ford stock and the

erratic time

an

standing

it,

one

day

promi¬
weakness

out
on

rather exclusive level these

age

the next

on

Thursday, January 19, 1956

..

.

above-aver¬

the

house wiring is inadequate for
several years vnow the stiffFresh interest centered on
demand. For a change,
the heavy loads of modern
optimistic
price competition in the liquor Cluett,
Peabody & Co. as a
the coppers and steels swayed
business
has
kept all the result of a new
plans of General Motors to
development appliances. The campaign for
in tune after a long period of
sink another billion dollars
profit figures on the dour side somewhat
foreign to this "adequate" wiring that the
action by the and
into expansion did serve to independent
National, in addition, has
maker
red metal shares. Steels were
of
shirts, ties and, electrical industry will launch
had its share of disappoint¬
stop, at least temporarily, the
highly regarded both for the ments in its
in February could also stir up
rather
persistent downdrift
big position in the lately, men's suits. The de¬
good yields they offer and for chemical
in
General
Cable
by the listed auto shares, dur¬
industry. But Na¬ velopment is a stretchable interest
prospects of continued high tional's diversification is now
ing which American Motors
paper on which the company which has been showing im¬
level business
through this seen at the
sank to a new low.
turning point and owns the
patents, although it proved earnings in
recent
year even in the face of a at least one estimate is that
The Ford Price Tag
was
so
fall-off in the auto business.
foreign to its opera¬ years with last year expected
the chemical lines will con¬
.

It didn't hurt that the indus¬

The Ford shares themselves

tribute as much as $12,000,000
given a rather cautious try also is planning a billion to profit this year. By the
dollar expansion to add
eyeing by the various market
way, at the low point in the
another
15,000,000 tons to
analysts.
The price tag of
company's postwar troubles,
capacity in three years, the
$64.50 was right in line with
1952, when National had to
cleareut implication b e i n g
cut
its
expectations, almost in the
dividend, the total
that the steel makers are con¬
middle of the $60-$70 bracket
earnings were only $19,000,fident of finding plenty
of 000.
discussed ever since the first
prospectus was filed revealing buyers for it.
Washington Beneficiaries
the intimate financial secrets
Wheeling
Steel, particu¬

were

_

of the last of the nation's

a good
share of market students since

huge larly,

It

family-owned enterprises.

was

Considerable attention

favored by

was

tions that the actual trial pro¬

to be

duction had to be turned over
to

West

in

the

are

thought

Cluett has the added
tiveness
tion

of

of

recent

a

to

S.

kindled
the

men's

ion

clothing maker and 'distribu¬

DEALERS

DISTRIBUTORS

UNDERWRITERS

Phillips Petroleum,

ings.

which

around

topside of

a

10-point range in

which it held all of last year.
Air

conditioning shares

has

still

in

*

backers

that
the

article

do

not

•"
in

this

necessarily at

any

views

coincide

time

basic

expressed
with

those

of

the
They are presented
of the author only.J

"Chronicle."
as

those

their

had

hopes
included Cities Service, Pan¬
on

handle

Brokers and Dealers in

same

Eastern

Line,

Pipe

v'

\

...;

Industrial, Municipal, Public Utility and

Pure Oil and Shamrock Oil.

Established 1919

A

R. S. Dickson & Company

prime

another
that

INCORPORATED

chosen to

far has

so

Bank & Insurance Stocks

ig¬

it all is American Seat¬

nore

Members Midwest Stock Exchange

Over-the-Counter Securities

beneficiary
of
Washington proposal

|
';

-

:

■

•

This important maker of
school equipment would ob¬
viously benefit from any
ing.

CHARLOTTE

Atlanta

NEW

Greenville

Direct

Raleigh

*

Wire

YORK

to

all

CHICAGO

Richmond

government attempt to spur
school building with Federal
Funds. The stock has held in

Offices

a

range

of

a mere

for better than
the fact that

a

«.

15 William St., New York
Bell

'

^

System

the.

ether, the nation's schools
must

be

soite

the

increased

vastly de-

heavy construction

STOCK Cr

BOND

i already carried out or under

SPECIAL SITUATIONS

j

Another

way.

company

that

will also benefit is Brunswick--'

BROKERAGE SERVICE

I Balke which has had only a
|

slightly

wider

I American
last

Rails




NEW

YORK

5,

N. Y.

a

little

to

in isolated

Members
Members

and higher payment

due. The market has

3-5770

railway equipment firms
started

to

show

Stock

Exchange

Stock

Exchange

30 Broad St.

New York 4

Telephone DIgby 4-7800
MAIN

the

York

American

Teletype NY 1-733

fully

reflected this inattention. But

have

New

like Nickel Plate where

split

are

Telephone: WHitehall

had

cheer about except
cases

STREET

Hardy & Co.

Split Candidate

have

-

Hettleman & Co.
WALL

for Banks, Brokers and Dealers

all of

year's bull market.

A Rail

ONE

than

range

throughout

the

ST.

&

]■■■

Teletype NY 1-1632

despite

Way or

■

5, N. Y.

eight points

year,

one

G. K. Shields & <

.Mepibefs National. Security Traders Association

Dlgby 4-9755

yet

'

'

[The

with

line

values.

change in the legisla¬

Others

tion.

\

test

Grayson

opin¬

important beneficiaries

of any

Securities

first

centered, would be one

case

of the

Corporate and Municipal

the

that

with

of market

at which the two issues would

interstate deal¬

over

Stores

activity

some

consensus

be

will act to

controls

Department

marketwise to reach the level

tor to put it in the ranks of
being paid to the natural gas
issues on hopes that Congress firms that have been busily

Power

Spin-Off

proposed "spin-off" of

Klein

acquisi¬

lighten the Federal diversifying. The stock only
Commission's price
recently broke out on the

ever.

by Grayson-Robinson Stores

attrac¬

prominent

a

The

field.

packaging

of its best

A Bullish

Virginia Pulp. First

applications
be

one

MEETINGHOUSE

LANE

SOUTHAMPTON, L. I., N. Y.

Number 5460

Volume 183

...

The Commercial and Financial Chronicle

(279)

Long-Term Expansion Needed

Steel Industry

Planning
Wide Expansion

-'

a

Chairman

Executive

of

is

and to

is

capacity within three

years,

money

A

just

survey

completed

by

shows

that

iron

and

steel

com¬

panies plan to add another 15 mil1 i

tons

o n

the
t

to

nation's

Billions

of

must

more

companies

plan

which

ing.

in

three

next

year s,

with

more

to

come.

This increase,
already under
way,

rate

is at the
of

about

make

exact

First

is

metal.

in

steel

com¬

classi¬

every

million tons

a

fication of skill.

and
resents a

year,

rep

Another
variation
each

in

factor
in

costs

faces

company

as

sharp stepping
up of the in¬

pansion
which

the

over

was

mines for itself how to

dustry's

Benjamin F. Fairless

-ex¬
years

Where

it

past

10

million tons annually.
of World War

II,
the steelmaking capacity of the
industry has been expanded by 36
million tons, or 40%, to a total of
128 million tons today. The addi¬
tions
planned would bring the
total to 143 million tons.

panded

the

deter¬

most

$300

per

ex¬

eco¬

cost of more than

ton, compared with $50

where additions
existing

plants,

the cost of expansion will be rela¬

tively lower.

Standards

of Living

new

of

form

need

the

over

to

But

years.

from two sources only: di¬
rectly from the remaining profits
come

of

the steel companies,- and

confidence

the

years,

because

the
earn

ability of the
profits that are

attractive to investors.

of

below

So

for other leading in¬

And

in

companies to

profits

steel companies have been
average

steel's

day,

permis¬

I

as

greatest

it,

see

is

required to

money

problem

to

carry

century,

As

a

result

the

of

all

America

opments,
the midst

the

the

ex¬

pansion that the country expects.

un¬

"

$

capita

per

lii

of

these devel¬

already

is

in

expansion will involve

industrial, and
problems.
Companies
again seek new sources of
open additional new mines

I

Francis I. du Pont & Co.
Members New York Stock Exchange

period of vast in¬

a

dustrial expansion.
a

new

Steel

of

age
and

is

nuclear

energy,

supersonic

the

basic

needed for all this

speed.

growth. This is

the

metals.

price of less than 7 cents a
And the individual steel

It

sells

INVESTMENT

DEALERS

material

because steel is the most versatile
and also the lowest priced of all
for

an

aver¬

:Sf

Principal Security & Commodity Exchanges

Furthermore, science is bringing
in

UNDERWRITERS

•

BROKERS IN

SECURITIES AND

COMMODITIES

One Wall Street/ New York 5# N.Y.
62 Offices from Coast to Coast

companies, competing with each
other, can be counted upon to
keep pace with the requirements
for their products.

Looking

back

over

the

last

25

years, we see that workers in the

The need for this great expan¬
sion is apparent in the rapidly

must

steel

growing population of our coun¬
try, in the rising standards of liv¬
ing and in the generally expand¬
ing economy.

and

The

total

pansion

cost

and

of

the

steel

modernization

ex¬

since

the end of World War II has been
more

*A
news

16,

than

$7 billion.

statement

conference,

by Mr. Fairless at a
New York, City, Jan,

essing
raw

of

proc¬

sources

necessitate

the

Underwriters of

constantly

industry's
CORPORATE

SECURITIES

Wage-Earner Prosperity

struction of new blast furnaces,
steelmaking furnaces, rolling mills
and
other
finishing
equipment.
Every cost that must be incurred

increased great¬

years.

•

•

and
con¬

in expansion has

have

from

great growth.

of

railroads

new

industry

benefited

con¬

This is in addition to

ly in recent

1956.

taconite

New

facilities.
materials

struction

ships.

new

The

day

wages

place

10% of all

try,

of

them

steelworkers
among

workers

in

the

this

Distributors

coun¬

of

and

they enjoy substantial
pensions,
insurance
and
other
benefits. They are safer at work
than at home. Working conditions
are

•

to¬

top

INVESTMENT
•

SECURITIES

•

•

good.

MUTUAL FUNDS
'■v

S-YvV-v'.'■■ './V.-.

•

Barrett Herrick & Co.,Inc.
35

WALL

STREET

NEW YORK

Philadelphia, Pa.

St.

5, N.Y.

Louis, Mo.

.Syracuse, N. Y.

WM Y. FRANKEL & CO.

Springfield, Mass.

Washington, D. C.

Arlington, Va.

Providence, R. I.
Kansas

Rochester, N. Y.

Bethlehem, Pa.

City, Mo.

INCORPORATED

Established 1928
We

39

Broadway, New York 6, N. Y.

Offer

a

COMPREHENSIVE INVESTMENT
AND

DEALER SERVICE

Telephone: WHitehall 3-3960

in

Private Wires to:




Philadelphia, and Salt Lake City

ALL CLASSES OF BONDS AND STOCKS

including
PUBLIC UTILITY—RAILROAD—INDUSTRIAL

TELETYPE NUMBERS:
N Y 1-4040-41

FOREIGN ISSUES
We Are

Particularly Adapted

to Service
With Retail Distribution

Your

N Y 1-2684

Firms

Inquiries Solicited

P. F. FOX & CO.
120

i

SI

DISTRIBUTORS

pound.

great engineering,

construct

to¬

get

of

financial

ores,

from

the savings of investors who have

Below-Average Profits

the

ex¬

Beyond
that,
the
staggering
which must be raised by the
companies to meet the enormous
cost
of
further
expansion
can

have faced before.

the

for

sums

the

growing demands for steel and
the
problem
of financing
new
capacity make the job they have
to do bigger than
anything they

Over

pay

from

—

age

25 years ago.

In other cases,
can
be made to

obligation

recognize
provide our

we

existing

a

day in the
products

of

electronics

ground up at

all

profits to help
pansion.

companies

country with all the steel it will

require about three tons of
steelmaking capacity for every
family of four.

plants are al¬
ready fully developed, additional
capacity must be built from the

The

Called for by Rising

production

their

steel

;

And, in the United States today,

that

secure

The

uses.?

of steel has increased fivefold:

use

nomically.

at the rate of about 3V2

Since the end

is

circumstance

This reduces the amount available
from

industry

knife to skyscraper. Dur¬

ing this

v

5

for

or

in

standard of liv¬

needed

steel

use

the steel

things

more

which

But everyone buys or uses

thousands

This

practically

is

every

kitchen

generally
rising
has special im¬
pact in the steel industry, because
steel mills must buy materials in
hundreds of categories, and need
labor

Steel

our

industries

tax

meet

supply the materials and services

sible depreciation allowances

the

level.

raises

jobs will open
up—in the steel industry itself and
in

the

laws are inadequate
rising construction costs,
steel
companies
are
constantly
being forced to use profits just? to
keep their present plants intact.
to

great expansion,

new

dustries.

estimates

difficult for the current and

price

want

we

grown

der

companies go for¬

their
of

Of course, very few people buy
steel oqtright in the form of hard

ing expansion.

the

only

with

these.

to

Various complex factors affect¬

costs

not

houses, more roads, more
automobiles, more of everything

spend $1.2 billion.

ing

e e

have

—more

dollars

lmaking
capacity with¬
s

76 million in 1900. Now

numbers, but

spent for the new expansion
over the next three years. In 1956

steel

ever

was

We

be

alone,

of

By 1975, it is ex¬
pected to be close to 200 million.

expansion that the country expects.
"v

made

it is 166 million.

of its below-average profits,
for the enormous cost of the further

American Iron and Steel Institute

things

more

steel

States

spend $1.2 billion in 1956 alone. Mr. Fairless declares
get the

to

as¬

popu¬

before. Moreover,
industry must do its
share in helping to maintain our
nation's strength in defense.
,• The
population of the United
the

steel's greatest problem, in view
.

using,

steel than

Advisory Committee,

to

because of the

come

lation and because each American

Industry leader reveals iron and steel companies intend to
15 million tons

to

tonishing rise in America's

U. S. Steel Corporation

add another

continuing large rate of expan¬
will be required for
many

thousands

years

President of American Iron and Steel Institute

steel

ward

sion

By BENJAMIN F. FAIRLESS*

As the

*

There is every expectation that

19

BROADWAY, NEW YORK 5, N. Y.

Telephone

Teletypes

REctor 2-7760

NY 1-944 & NY 1-945

:::!

The Commercial and Financial Chronicle

20

Thursday, January 19, 1956

.

and

Wilson

Mr.

career

News About Banks
BRANCHES

NEW

OFFICERS, ETC.

as

credit investi¬

a

signed to the bank's Domestic Di¬
vision.

17, authorized 590,425 addi¬
capital stock, $10

Jan.

;

tional shares of
par

tion

,

.

...

ft - '

ft

ft

:■

City Bank Farmers Trust

value. Subject to determina¬
by directors of the time and

pany,

Com¬

of New York announces the

appointment of Henry W. Whitney
price, the shareholders will re¬ as a Trust Officer. Mr. Whitney
ceive rights to subscribe to the was formerly an Assistant Trust
additional stock on the basis of Officer associated with the Real
one new share for each eight pres¬
Estate and Mortgage Department.
ent
shares
held.
The
offering,
ft,
itft
which is to be underwritten by a
Irving Trust Company of New
group of investment bankers, will
York, announces the promotion of
increase
the
bank's outstanding
John J. McSorley and Lester F.
capital stock from 4,723,400 to 5,Grieb from Assistant Vice-Presi¬
313.825 shares.
In discussing the
dent to Vice-President.
Mr. Mc¬
financing

H.

Harold

program,

told the share¬

Helm, President,

holders that an accelerated growth

the

1954

bank's

business

the

^inoe

with Corn Exchange
Trust
Company
nad

merger

York

mately $222 million."
«

The
First

East

appointment

The

>'t

John

A.

Assistant Vice-Presi¬

City Bank of New

as an

meeting on Jan. 17, ap¬

dent of

Manufacturers Trust Com¬
announced

pointed Daniel G.

pany

Amend an As-

served

of New York, is

Trust

COMPANY
•'

due

secu¬

22

Undivided

COLONIAL

ft

ft

TRUST

•.y..

COMPANY,

N.

Y.

Dec. 31/54

$74,610,839

$65,313,635

68,522,758

60,851,082

20,264,308

—

16,634,687

—

Cash and

due

Govt,

S.

U.

&

20,016,720
29,959,664

524,883

90,392

in

our

family: J.

spent

Treasurer

ft

and

ft

THE

Total

resources

NEW

TRUST

$

&

#
:'••••

\

•

.

?'

...

regular quarterly divi¬
share and an

a

dend of 25 cents per
extra

on

of

dividend

share

cents

25

payable Jan.
record

of

shareholders

to

at

At the

the

5,

Jan.

of

page

75.

meeting of

stockholders'

Broad

Company

Trust

Street

Philadelphia

Jan.

on

Richard Nusbaum

Govt,

banking

11,

Blue Moon

a

creates

revolutionary idea.

a

pige9n-hqie parking, inc.
recent dividend payer with better

holders.

'

Stock

sells

about

things in store for stock¬

Information

$4.75.

L. D. SHERMAN
Members

New

York Security

& CO.

Dealers Association

30 Pine Street, New York

503,740

WHitehall 4-5540

1,87.9,433

'r

5/N. Y.

£>/■■-

431,315

'i

secu-

profits..

J. ML LEDERER CO., 1HC.

L.

431,321

271,410

ft

request.

on

486,523

SHERMAN

D.

CO.—30

&

Pine

Street, New York 5, N. Y.
C-19

Gentlemen:

ft

*

Please

send

information

me

on

Pigeon-Hole

Parking.

George O. Nodyne, President of
40

HAnover 2-5440 *

Exchange Place

New York 5, N.Y.

River

East

York,

election

Name

Savings Bank of New

announced

Jan.

on

the

12

meyer,

Board

of

meyer

is

and

devices

the

for

of mechanical

'

COMPANY,

the
of

improve¬

equipment.

BANK

Tel

City

Specialists in Successful Stockholder Relations

sis

it

CONNECTICUT

s.weineerg&co.

<.

i_w—

Ter¬

inventor

an

it

THE

:

—

i.i

Have-

of

District

Eastern

RR.

various

Mr.

Trustees.

Vice-President

Brooklyn

ment

_.

—:

of

Henry Osborne HaveJr., as a member of the

minal

1

AddreSS

AND

TRUST

There is tremendous

CONN.

HARTFORD,

business-building

power

in

a

well directed

"

V

Dec.

31,'55

Dec. 31/54

program

of Stockholder Relations—especially if it is

prop¬

$

Members N.Y. Security Dealers Ass'n

Total

$

381,706,192

348,591,067

erly geared to attract reader attention—and capable of earning

347,981,301

321,643,600

for

98,443,154

92,707,884

holdings—

76.277.663

81.142.918

discounts

152,051,214

profits—

3,560,797

128,496,233 j
3,427,141

resources

Deposits

We render

Cash
a

brokerage serv¬

and

due

S.

U.

ice in all Unlisted Securities

■

rity
Loans

for Banks and Dealers

Govt,

&

Undivided

60 Wall

Dec.

Total

c

-

and" due

31,'55

Dec. 31/54

$71,974,280

S.

U.

SECURITIES

rity
Loans

simplicity with which

the investment opinion-makers

you

would like to

see

how

helped by organization, write

10,154,818

18,057,318

we

the

across

well

recog¬

each client's

present

country.

your company can
or

be beneficially

call for appointment.

20,178,155

24,848,080

22,516,663

1,172,217

996,741

de

secu¬

holdings
discounts

&

nized—as is the

66,190,179

12,578,688

Govt,

relations with stockholders

from

banks

INACTIVE

corporate

and with members of the financial community are

If

$72,356,452

—

Deposits
Cash

"name status" in the Security Community.

a

handling

TRENTON,

66,519,529

resources

]

story to

COMPANY,

NEW JERSEY

Street, New York 5
NY 1-2762

ft

ft

TRUST

Phone: WHitehall 3-7830

Teletype No

Our methods of

secu-

ft

TRENTON

'corporation

from

banks

witfts&nklin

"

Our

numerous

contacts and excellent facilities

Undivided

profits
ft

enable

us

to

secure

top bids

closely held securities. For
may

we




on

Arthur
our

respectfully solicit

ft

ft

inactive and

mutual benefit
your

inquiry.

of

the

of

New

has

J.

Martel

Executive

elected

North

York

been

Side
and

elected

has

been

Vice-President
Savings

Donald

Bank

Darcy

Vice-President

Stockholder
lOO

Broadway,

and

Financial

New York 5,

N.Y. •

Relations

WOrtH

S.

elected a

was

director.

from

holdings

Undivided

3,
the

1955.

close of business Dec. 22,

referred to

was

Once in

Oct. 5, *55

721,772
due

per

stock of $5

capital

both

value,

par

N. Y.

the

$3,459,671

1,954,720

and

■

of Camden, N. J., have

Company
declared

I

Camden Trust

directors of

The

it is announced, has

YORK

banks
S.

Co.

'

-V

COMPANY,

'$3,518,140

___

Deposits

rity

on

the

by

of the Washburn
'•

Citizens

someone

a

'•1

■'

■

Dec. 31,'55

U.

vacancy

caused

Executive

26 of his 30-year

F.

Edward

it

'

CORPORATION

Cash

the bank's board
death of the late
Reginald Washburn, former head
the

Richard

Assistant Secretaries.

selective market.

of

issue

Finnegan,
Assistant
Vice-Presi¬
dent, formerly Assistant
Secre¬
tary; Richard C. Bellinger, Assist¬
ant Treasurer, formerly Assistant
Auditor; Charles A. McMahon, As¬
Breslin, Jr. and Charles A. Postler,

a

succeeds

Tomajan

Mr.

tions.

on

organiza¬
to

educational

and

ness

capacity

of various civic, busi¬

a

official

the

York office

Mr. Adamson,

meeting on Jan. 10, the
directors approved the following
promotions and new appointments
in

of Boston and

similar

a

boards

the

charge

bank's recently opened

New

Trust

and

in

serves

Office, it was announced
on Jan.
13, by Mills B. Lane, Jr./
President.
The
opening of the

ft

Bank

Industrial Mu¬

tual

Service

Shanahan, President

Federation

Director | of the
Insurance- Co.

a

Southern National Bank in At¬

the

25,684,353

profits-

Clifford fol¬

lowing the annual meeting of the
stockholders. Mr, Tomajan is also

lanta, Ga., was appointed to direct

18,152,095

discounts

<fc

Undivided

of Wor¬
announced by

was

President Edward L.

'/

Adamson,

Mass.,

cester,

Worcester

the

Company

Trust

County

was

ft

of directors of the

board

secu¬

holdings—_

rity
Loans

*

'

S. Toma-

Vice-President and member of the!

irom

banks

F.

Robert

Dec. 31/55
resources

*

of

Director

a

of their New York operations.

ft

.

Hibberd

Mr.

in their home office and in

41,673,039

1,739,23 i

proiits__
.

Trust

JO 9""y

1*3

52,873,356

discounts

&

sistant

exacting requirements of

been
Vice-Presi¬

York,

*

of John

President of The Washburn Co., as

has

Division, of the Mercantile
Company of St. Louis, both

Bond

the

Chairman of the Beard and

jan,

Assistant Vice-President, in the

an

ho!din"S__.i

Loans

16,435,225

from

Govt,

S.

rity

New

in

'I'll

*

election

The

with C. J. Devine & Co.

sociated

71,431,204

22,044,060

and

banks
U.

TRUST

90,581,972

-Hi

Deposits

that at

meet the

■'

Securities Department
of the bank. He joined The Marine
Trust Company in January of this
year.
With the exception of the
past three years, when he was as¬

YORK

of

operations

and

agement

Savings Man¬

on

American Bankers Association.

Municipal

-4> D_'C. 31,'55 Dec. 31,'54
$100,227,457 $78,984,062

Total resources
Cash

NEW

OF

Committee

the

the New York Office of the

with

Company of New York, announced

analysis designed to

Hibberd,

member of

House Association, and

.//;:.,y. v/

ft

was

Pension Consultant in the Manu¬

a

of

Research and

W.

William

in 1952, Mr.

ft

Market

Comptrollers, former Secretary
and
member
of
the
Operating
Committee of the Atlanta Clearing

the

affiliated with the elected an Assistant
Borden Company for 21 years in dent of The Marine Trust Com¬
the
development of retirement pany of Western New York, ac¬
procedures and the administration cording to an announcement made
of employee pension and welfare by Charles H. Diefendorf, Presi¬
Mr. Hibberd is associated
plans. At present, Mr. Stengel is dent.
Stengel

Thomas J.

GROWTH SECURITIES

//, ft-

Prior to joining

Company.

Manufacturers Trust

'

In the Over-lhe-Counter

of

Vice-President of Bronx

as

ft

Deposits

of

Vice-President

1st

Flanigan has also an¬
nounced
the
appointment
of County Trust Company, Assistant
Vice-President of Chase Manhat¬
Howard R. Stengel as an Assistant
tan Bank, etc.
Trust
Officer
of
Manufacturers

Total
ft-

lanta

joining North Side Savings Bank,

President

a

City.

*

*

and

Wilson

National
a.

comprising

Central

it-

of Directors of The

Board

York, at

district

is

He

1954,

Association of Bank Auditors and

Savings Banks Auditors and
Comptrollers Forum of the State
of New York.
Mr. Darcy before

who has been with the
Irving since 1931, is associated ment, 45 Beaver Street.
with the bank's domestic banking
division
and
will head up the COMMERCIAL STATE BANK AND
Sorley

North

pany

facturer's Personal Trust Depart¬

number of
Central
States. Mr. Grieb, who joined the
Irving organization in 1955 is also
associated with this district in the
domestic banking division. Sidney
tal funds. According to Mr. Helm
W. Coe, Vice-President, formerly
"capital funds amounted to $197
in charge of the district covering
million at the year-end. The pro¬
these
states will take over
the
posed capital increase should im¬
district servicing accounts in New
mediately raise them to approxi¬
Bank

prompted the raising of additional
capital. This financing, he said, is
expected to add more than $25
million to Chemical Bank's capi¬

At pres¬

ent, Mr. Wilson is assigned to the
Brooklyn Division of the bank's
Branch
Administration
Depart¬
ment located in the Flatbush Of¬
fice, Brooklyn.

Shareholders of Chemical Corn •istant Cashier. Mr. Amend is as¬

Exchange Bank, of New York, at
their
132nd
annual meeting on

with

is

son

Manufacturers Trust Com¬
and Dollar Savings Bank.

pany,

he was serving as
officer. Mr. Adampast President of the At¬
conference of the National

in

dent

senior lending

New York Title & Mortgage Com¬

appointed

ager, and in 1945 was
an
Assistant Secretary.

associated

been

and

lending.
Before his
election to Executive Vice-Presi¬
commercial

joined North Side Sav¬
ings
Bank
in
March,
1946 as
Auditor, and was elected a VicePresident in July, ,1952.
He had
previously

operations,

development

savings

the

with

Atlanta

in

& S in the fields of

trust,

.

Mr. Martel

Capital

United

the

through the positions of Assistant
Branch
Manager, Branch
Man¬

CAPITALIZATIONS

,

1926

merged with Manufacturers Trust
in
1928.
Mr.
Wilson
advanced

Bankers

and

REVISED

with

National Bank & Trust Co., which

CONSOLIDATIONS
NEW

in

gator

C

Secretary to the Board, it was
by
C.
William
Borchers, the bank's President.

banking

his

began

experience

announced

by Horace C. Flanigan, President.

of

.

.

(280)

4-6056

Volume 183

Number 5460

...

The Commercial and Financial
Chronicle

(281)

Motor Vehicle Production

r,v /Auto Output; •i • product-.to another new high this
By utilizing its facilities to the7-year.
However, present indica-

r,

extent

possible,

r
And th(6 Business Outlook •market") leadership;:in rl955.
?

By HARLOW H. CURTICE*

in

.

our

President of General Motors

34%

tl'. i

above

In opening the

Motorama, Mr. Curtice expressed these expec-*
tations for 1956: (1) an
industry production of 7,500,000 mo¬
tor
vehicles; (2) General Motors to invest another $1 billion;
(3) corporation's physical sales to approach 1955 level of $12
billion; and (4) another record year of prosperity with a $400
billion Gross National Product.

Looking ahead

to

Diesel

that

1965, Mr.

fncvl7
siyiing ana engineer- spending by
spenaing Dy
ing advances that form
the

foundation

ivfdnnr.
portance

for

t
to

General

?
is

n
It

it.

lifting the curtain
forward

Motors'

8
our

ereere

v? General Motors studios
laboratories.

and

V:

195^

;

.

.

From the business and economic

and

in

most

a

out-

the

most

which

ancj

the

The

bad

as

It
Harlow

H.

Curtice

it.

most

actual

ago

optimistic forefell far short of

results.

On

March

4

of

average

employed,

spending rose even more substantially. The cost of living,remained

Such

construction

industry

bet-

its

amazing 1954 record,
capital
expenditures
by
business not only showed an inwhile

1954 but

rose

steadily

year.

car

sales

through^ October. I

remarkably stable.

throughout the

new

fore

of

had

industry.

contrary
ence

in

occurred

to

all

It

previous

rail

able

field

of Allison

with

construction

to

That

lpadprshin

public

tran^

non

including

tures'

puone con

commercial

'

f

will

Rpn'nrtc

p

industrial

buildings

snhnnic nnH

.

indioatp

that

highway

•

Continued

on page

RIEGEL PAPER CORP., CAP. STOCK
RIEGELTEXTILE

.

.

CORP., PFD.& COM.

Inquiries Invited

Ingalls & Snyder
Members
.

.^sport requirements,

100

Tnrrpased

The

year

New

Members

'

.

American

York

Stock Exchange

Stock

BROADWAY
7-6800

Bell

System

Shareholder*!

just

concluded

Exchange

NEW YORK

—

Teletype

NY

5, N. Y.
1-1459

also

marked the end of our historic
five-year labor agreements and

be-

the siSnirS of new three-year con|-racts with the unions representin£. mos^
our eniployees.
A
savings-stock purchase program

history

enable them to

of

and

DISTRIBUTORS

of

was made available to all salaried
emPl0,yees in the United States to

mobile demand and accounted for
area

UNDERWRITERS

CORPORATE SECURITIES

increase their par-

1955

averaged twice 500,000 additional units.
nrogress" m Gene
Motors
JXn1,/,Til!"," 1 'h ^
T° ^UPP'y- 'X ^.traordinary p Earl -in the
General Mofn .11iFohVnlatJ?acl}ed demand required continuous pro- tors shareholders were given the
"al^f„en This
duct,Ion(.at vejy fhlh 1955 nt\
$387 billion. hl?L0fJ" 7% above up to the end of the 'e0v®ls model opportunity to subscribe to addi-

RIGHTS

.

Homer O'Connell & Co.

was

tional

the 1954 total.
In my

opinion, the most impor-

tant factor responsible for the economic results of 1955 was the ex-

tremely

Production of the

year.

high

degree

of

public

lines

the

states

output

and

in

Canada

the
of

rM

address

MM.

Il!

by
f

Mr
iqco

Curtice

at

Curtice at

the

the

cars

16,

1956.

Spiit

was

three for

unprecedented

9,643,000
&

lly to

in

new

1955

Corporate and

more

in

occurred

preceding 13

the

Over

years.

Municipal Securities

ment of the Presidents of

colleges
it

is

and

in

'

operation

il958,

to

,

Senatorial
not

instances,

tions that

(r

point.

LEE HIGGINSON

CORPORATION

BOSTON

Banking Service Since 1848




am

In

economies

afford

other

and

advantages

to

underwriters, distributors, corporations
and their stockholders.

Write
and

for

State

our

free booklet setting forth the Current Federal

Slock

Original Issue

and Transfer

Tax Rates.

made presenta¬

factual and to the

satisfied that the

rec¬

ord speaks for itself.
CHICAGO

Outlook

MEMBERS

American Stock

we

were

We

REGISTRAR and TRANSFER COMPANY

^

New York, Boston and Midwest Stock

Investment

I

subcommittees

unmentioned.

go

NEW YORK, N. Y. and JERSEY CITY, N. J.

financial

higher 'education will
amount to $5 million annually.
In reviewing the year 1955, bur
two appearances
in Washington

•

in

When

in

total

before

NEW YORK

AS TRANSFER AGENT

leading

universities.

full

Motors'

support

Trading Department...

both
'

Half Century of Efficient and Economical Service

'

should
M

a

announced just a year ago. It has
received the enthusiastic endorse¬

Syndicate Department...
■A

NY 1-1896

.

Dealers
our:

Bell System Teletype

The addishareholders

represented

than had

General

through

Telephone

An expanded program of finan¬
cial aid to higher education was

in

BROADWAY, NEW YORK 5, N. Y.

DIgby 4-0770

an

the

X,400 • students will be receiving
four-year scholarships sponsored
by General Motors. At that time

Unlisted

120

record 565,000.

a

during

UNDERWRITERS

^

r

one.

increase

our tion o£ 77>00o

entire

Service to

INCORPORATED

new

^eneral Motors sharehoWer jfam-

and trucks—the largest unit

growth

and DEALERS

stock

common

These two actions resulted in

great industry.

DISTRIBUTORS

of

caoitaf" fn°Seolember "our'stoVk

United

B"„"rcx3 NewYo^"at°: A", production ever achieved by

shares

rCpresenting $325 million of

undertaken at a correspondingly high level. The result

'

*An

1956

was

was

new

Exchange (Associate)

for

1956

Looking forward, it is
Exchanges

ion

that

1956

will

50 CHURCH STREET

be

my

ooin-

further

is
rise

every

in the

prospect
gross

N. Y.

Established

15 EXCHANGE PLACE

isso

Jersey City 2, N. J.

another

''record year for business generally.
There

New York 7,

of

a

national

BEekman 3-2170

as

built

hp

We Have An Interest In

American and
Extern.
.
' :A
consider this a most important
milestone for General Motors and
progress of aviation. The
Allison prop-jet is the only engine

and

well

as

mihlip imnrnvp-

nth^r

en-

including

iicis

has

con-

fidence not only in this nation but
throughout the free world. The

Electra,
has
now
been
by several leading air-

has

aiiuusuv

recor(js jn each of the last

^ ""prranrt
tare® years> and ^hls aP^ar°

the

prop-jet

industry

cuiiaiiuciiuii

new

some-

exceed

nroduced^widespread
P.r°aucea widespread

COrtlandt

experi-

purchases in the

aircraft

trU

with seasonal trends in auto-

consumer

hiehwav

now

con-

outstanding ±Tts Xum"6
i S
Eisenhower AdX ' More non-resiaentiai strucresidentiafstr'X
umts- More

of the

ministration

with full jets handling the balance.

directly

ran

of

July

never

the

en-

}n
Jear! P^op:iei planes wl11 be
handling 75 to 80% of our coun-

*

phenomenon

a

our

from

We have long

The

gej.

the

to

airlines need for faster, smoother,
efficient short and medium
tB&ht service. It is my belief that

I

However, this proved to
conservative, partly due to the
fact that I did not anticipate-and
ro
one
could have anticipated—
the extraordinary and unprecedented "bulge" in demand which
caused a
steady, contra-seasonal
in

j

i

°? }^1S type available to meet the

evident.

rise

^

^ei? demonstrated

.,

was

year

u

,s

jlne

^

industry is

due

operate

of leadership

I e rs 01 ni§away, rail
marine transportation. We

J*nes»

be

disposable income was
high level, and consumer

in

a

modes

in which

ordered

'

as

year

_

A

px-

Pe*?dent on war or a peak level of
defense expenditures. However,
l* aPPears Wite certain that deuS± ^Pfnd1^ures will be somewhat higher in 1956.
Other Government expenditures
Federal, State and local- -can

A fundamental
factor, of course,
-is the favorable economic climate

designed specifically for commerclal usage. This plane, the Lock¬

revised upward my January forein line with the trends then

Consumer

Gains

Confidence

u
.

fines to power the newest airplane

that

was

all

in

fields

selection

confidence pre-

consumntion

clusively that the prosperity and
ProSress of the nation are not de-

outstand-

outstanding

an

.......

.

mercial

most

nffprpH

appraise—particularly

T4.
.

the factors that should

are

nersonal

level

for the industry.

1956

a^fd'
With

'not* only"for"the'"automobile^ in- also be expected to increase
suPp*iers of ^oods and ^ustry but for the entire economy? wll^ from Present levels,

position of leadership in

a

What

for

inromp

creale^foonT'toe^rarrent^high
current high

the

most

year

and'disoosable

rise

vailine^

fifty-six

even

inpnmp

££ Tnew hi7h leve Twl
b
i
h^sed s«ll further throneh

VSZS&JZ:™m

industry—far better than

;

nprs;nnal

reach
v

will be another big year in the automobile

ing

result

lowcr taxes.

excess

of $400 billion.
Nineteen

"

.

a

wm
-

r°
ari lmP?r.tan^ Pr.°~ importance of public confidence
ducer of engines for military air- cannot be over-emphasized.
craft. In 1955 we entered the comThere is every indication that

cast

year

over

Another

in

.

As

*]ave

confidence is very diffi-

the

casts

employment, with an
66
million
gainfully

crease

Role of

•

the

of
virtually full

;

the

pvpr

tional product for 1956

^as make

year

^
^
Prop-jet Engines

older
,

and

industry

with

nrnrhirts

customers!

Even

shortages and
substantial

tered

1

spending habits of peodramatically demonstrated in our industry last year.

material

The

i°yed

a

reason was

entire

rjL h'?,h re~

Nineteen fifty-five marked the

.

affects the

evidenced

new

the

forward

come

outstanding

pie. This

yond its rated

a

that

Public

nation

at

fact

dollars

rounding out of General Motors

year,
demonstrating
agajn its amazing vitality
dynamic impact on national

cult to

produced be¬

a

trend

industry had

and

prosperous

transportation.

once

ex-

TT,

aatomoDne inaustry nad a j'
phenomenal

i

country.'

was

servlces*

heed

our

overtime.

upward

units

,?

very

also
also

began in September, 1954,

! The
automobile

standing, in.
the history of

by

,,'5?

-

a

This

people had money and the confidence to spend it.
-

out¬

capacity,

The

sales

n 1955. lt
in l955. Jt would seem reasonable
to expect an increase of about 4%,
which would mean a gross na-

very

in

^jnued at a rapid rate through- participation
out 1955.

to

my

opinion

was

,

also

consumers and
consumers and

business.

sales

w„

prevailed.

economic growth. One

Rpviewed

viewpoint, 1955
standing year,

by

of the

developments ueing
ueveioprneriis being

xuiwcuu

of

way

some

on

solid

Bollar

engines.

record

reflected in the high level of

was

higher level of

experienced

optimistic were able to fore$12 billion, with earnings; cast for 1955.
However I do not
establishing an allrtime record.
foresee any contra-seasonal bulge
Dealers handling General Moin demand similar to that which
tors products shared
importantly we experienced in the last half of
in the
year's prosperity.
Their 1955. But, by any
yardstick, 1956
profits were in keeping with the should be another

to 80% of the country's air transportation
by
prop-jet planes with the balance by jets. Makes a
strong plea
for highway improvement and more
engineers and scientists.
confidence

This

*

ceeded

handling of 75%

Motorama provides a dramatic setting for the
public to
preview the styling and engineer-

1954.

activity was reflected in all product lines, including household
appliances, -Diesel t locomotives and

Curtice anticipates: $550 billion Gross National
Product; $400
billion Disposable Income; 190 million
population, and the

The

,

cars

employment will continue in

1956.

that the rate of increase

are

will be less than that

its :

unit
; Unit
and trucks produced
uced
United States and Canadian
dian

sales of

tions

General

Motors was able to .maintain

f

full

.

fullest

21

HEnderson 4-8525

127

The Commercial and Financial Chronicle

22

that

ensure

Canada's Continued Growth
Seen in Economic
By JAMES
Chairman

nomic

Unity

and President,

diversity

growth

an

proportions

Mr. Muir notes the highest bank rate

source.

use

the

as

ago,

year

a

that

"Year

is, in

make

a

of

I referred to

1955

Decision"—a

year,

which it is necessary
variety of policy deci¬
which

sions

decisions

maintain¬

and

ing, Canada's economic unity.

especially
with
importance for

are

future

our

country.

I

cuss

to

dis¬

made during
the year and
to

evaluate,
I

Last

Decision"

of

I

year

certain

said:
"Within

policy

our

and

ment

should

overall

an

decisions
business

take

due

interdependent

as

nomic

climate

economic

and

policy

in

goals of
directed

of

freedom,
govern¬

during

account

1955

of

four

an

eco¬

their probable

effect; second,
James
some
us

in

munity.

Muir

can,

to

confronting

first

of

these

is

to

point Out

of the problems

The

*An

1956 and to suggest ways of

by Mr. Muir at the 87th
Meeting of Shareholders of the

Royal Bank of Canada, Montreal, Quebec,
Jan.
12, 1956.

meeting them; and finally, third,

we perhaps reached a turn¬
ing point where natural economic

forces

cine

hence
of

Apparently

tive

from

com¬

and

It

was

mount

entirely

cured

para¬

of Finance

Ministers

of

Bank

its

recently

McLeod,Youhg,Weir & Company
LIMITED

added

standard

central-bank

to

stock

and

Bank

both
were

of

Act.

Canada

ratio

further

expected to result

deficit for the fiscal

that

the

the

old

the

and

personal incomes, did not become
effective until July
1, 1955, by
which time inflationary forces in
Canada were already strong.

>

'

upswing was

Nevertheless, the

undoubtedly abetted by our own
monetary and fiscal policy. It is
possible indeed that easy money,
which induced ready lending by
banks, had ceased to be beneficial
had begun to have inflation¬

and

ary
ond

effects by the end of the sec¬
quarter of the year. Again, I

must underline what I said at the

"how much?"

in

year

In

anything,

great

too

for

the excitement

all

switch

from

1V2

was

in¬

new

Not

since

opened
the

the

extremely

for

bank

of

business

rate

been

in

policy went al¬
the general
public.
This decision is all the
more important because, unless or
until reversed, it will presumably
determihe the over-all pattern of
Federal budgeting
for years to

1935

provided

■,

bv

come. -

In his budget speech of April 5,
1955, the Minister of Finance said:
"I propose to recommend to the
House
a
tax
policy and a tax

that

would

produce

budget under conditions
represent a high level of

which

Now

has

high level of output and

a

employment

so

figure

that

value

of

is

reflected

measures

our

over

the year.

and

tax

national

The

structure

new

the

OTTAWA

VANCOUVER

CALGARY

WINNIPEG

NEW

LONDON

QUEBEC

HAMILTON
*

SHERBROOKE

'

-■>

YORK

>7$
#

BONDS

' /

STOCKS

<

CANADIAN
--/W/

.•

-

.

-

W ood,
14

,/v

Gundy & Co., Inc.
Wall

Strpet, New York 5

105 West Adams

Markets

maintained in all classes of Canadian external

Street, Chicago 3

and iniernal bond issues.
Siock orders executed

,

V-

ihe Montreal and Toronto Stock

on

affiliated with

Exchanges,

or

net New York markets quoted

on

request.

Wood, Gundy & Company
DIRECT

Limited

PRIVATE

WINNIPEG,

Established 1905

,

WIRES

CALGARY,

BELL

SYSTEM

TO

TORONTO,

VANCOUVER,
TELETYPE

MONTREAL,

AND

NY

VICTORIA

1-702-3

and

Wood, Gundy & Company
(Members of
The Toronto Stock

Exchange

Canadian Stock
toronto

quebec
Halifax

montreal

saint

john

kitchener




winnipeg
ottawa
regina

Associate Member American Stock
Boston

Montreal Stock Exchange

Exchange

40

EXCHANGE

london, eng.

hamilton

london, ont.

calgary

victoria

Calgary
Ottawa

PLACE, NEW

Exchange

YORK

5

Telephone WHitehall 4-8161

London, Eng.

vancouver

Edmonton

'

Philadelphia

Canadian

Affiliate
and

—

Canadian

Member

Toronto, Montreal

Stock Exchanges

the

gross

tax policy

referred

|

KITCHENER

in

production

King Street West, Toronto, Canada

MONTREAL

V

output and employment."

Exchanges

Office

a

balanced

Canada

high, and
the three changes of rate in as
many months is unprecedented as
well. This, of course, was a signal
for
a
complete reversal of the

the

financing, one
important decision in

unnoticed

most

to

Bank

over

deficit

to

the realm of fiscal

2%, in Sep¬
tember from 2 to 2%%, and again
in November from 2*A to 2%%.

presumably capable of

environment

or

second, that the most sig¬
nificant
tax
reduction, that on

momentum

August the bank rate

creased

More¬

market.

50

that

were

if

In

by

London, Kitchener, Winnipeg, Calgary, Vancouver,
and The First Boston Corporation, New York
all

view

was,

by the recently organized money

on

cash-reserve

comfort.

greater efficiency because of the
favourable

Head

bound to affect Canada sooner

statutory 8% average.

indications

of

Direct private wires to Montreal, Ottawa,
Hamilton,

Stock orders executed

bank

her

ment were on the upswing, and
indeed, by late spring, there were

im¬

devices supplied

new

tools

DEALERS IN ALL

1955, when the U. K. raised
rate, and presumably
these
inflationary
forces
were

uary

structure

portant

over,

CANADIAN SECURITIES

bank

It .soon became evident
that
business
activity
and
employ¬

the 1954 revision of the .Bank Act

Members of The Investment Dealers' Association of Canada

low

a

1955/56.

had

tools

the

new

small

a

and

which

Canada

deflation¬

"what?" but the ''when?" and the

in

come,

Treasury Departments throughout
the Western World; and we had
the

judge the ef¬
new

policy; but, looking back over
the year it would seem that the
early part at least provided a
demonstration of the efficacy of
monetary
and fiscal
policy
in
combating deflation and unem¬
ployment. However, we must re¬
member, first, that inflation was
already considered
a
threat in
other countries as early as Jan¬

ary

beginning: in maintaining stabil¬

of

positive
action was needed apparently still
prevailed when the budget was
brought down on April 5th. Tax
reductions, notably on personal in¬

danger

to

the

ity at a high level of employment,
through monetary and fiscal pol¬
icy, the important thing is not the

The

of the moment is
the
galloping
deflation
of
the
early 1930's." To meet this chal¬
lenge we had the greatly im¬
proved fiscal devices now avail¬
able

of

rate.

effect

to the

still

and
the

that

assume

to

soon

drop

as I pointed out last year,
"it is still unsafe to pronounce in¬

to

stand¬

or

at

from the former conventional 10%

when,

so

their rates

Moreover,

too

traditional sources, available bank
cash had been increased by the

time

a

to

is

It

fectiveness

In addition to increased cash from

high and stable level ofemployment.
The year began
with an over¬
hang of unemployment and slack

less

2%

direct

a

1954.

Accord¬

rate was reduced
1 Vz% in February

V/2% our
bank rate was the lowest charged
by any central bank. This was an
indication of an easy-money policy
that went far beyond the modest

1955

from

needed.

was

either raising

business activity and

trade

and

1955, at a time when other central
banks throughout the world were

presented our
monetary and fiscal authorities
with a real test of their power to
ensure

action

command.

ingly the bank

Employment
year

monetary

our

year,

later;

point had not come by
early 1955 and that further posi¬

ing pat.

Activity

without

turning

munity.
Business

give in order to
upsetting

we

health

fiscal authorities decided that the

.

economic

Canadian

the

should

restore

most im¬

the

upon

a

the balance of nature?"

major deci¬
made. I should

discuss the

effect

to

not, how big a dose of
essentially preventive medi¬

our

some

been

to

sufficient

are

If

cure?

portant of these especially as they
bear on the pursuit or achieve¬
ment of the four goals of policy

flation

address

Annua]

Have

an

.

dose of expan¬

a

the

of

sionist medicine be administered?

rate

have
now

The

political

with

consistent

are

then

welfare

Decisions

suggested

towards
the economic welfare of the com¬

as

like

by which
right policy
might be judged. At that time I

of

some

sions

criteria

the policy desions actually

well

"Year

of

propose

first

Since

and

charged
the

"When should

of

,

single out for special attention
problem of paramount im¬

achieving,

to

of
economic
progress and growth in the econ¬
omy as a whole."

portance for the future: the prob¬
of

is

product and income
with the highest

appropriate

one

lem

goal

distribution

policy of the first half
and the squeeze on
credit continues, with the Bank
of Canada using all the tools and
techniques that a central bank can

easy-money

appropriate to repeat the basic
questions I asked then. They are:

the

possible incentive to increase the
total
amount
of
product to be
shared. The fourth and final goal
is to ensure that all our policy

reserves,

to

third

the

national

in

consumers

combines equity

control of non-bank
credit, and questions dependability of automatic principle in
fiscal policy. U. S. criticized for disguised lend-lease of soft
current acceptance for agricultural surpluses. Expects increased
imports from U. K. at expense of other imports.
A

which

The

that

ensure

of "moral suasion" instead of mechanical devices.

Requests increased secondary

Nevertheless, none of these im¬
provements in monetary and fis¬

resources

involuntary

market

to

in

them.

want

lowering
dollar par value. Varieties of credit overexpansion expected
to diminish shortly due to reliance on wise central banking
and its

services

and

eco¬

1935, and that inflation aided exporters by

since

in

idleness; that is, we should try to cal policy devices is a guarantee
maintain a high and stable level of stability. We know what de¬
of business activity and employ¬ vices to use to induce expansion
ment. The second goal is to en¬ or contraction but we do not al¬
sure
that
our
resources,
when ways know when or how much to
fully employed, are allocated in use them in order to achieve our
such
a
way
as
to produce the purpose without going too far in
maximum volume of goods and the other direction. In the light of
services and to bring these goods events since early 1955, it may be

MUIR*

Prominent Canadian Banker finds unity in

human

our

wasted

not

are

Royal Bank of Canada

to

Thursday, January 19, 1956

.

.

.

(232)

T oronto

Montreal

Winnipeg
Vancouver
Halifax

to

by

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

(283)
the Minister of Finance is geared
to this gross national product in

policy

such

that if in any year the
product falls below a certain ideal

meet the crises

level, there will be
budget
deficit.1 If

principle

a

way

product
there

rises

will

automatic

an

the

above

be

national

this

level,

automatic

an

sur¬

plus.

And the ideal level of gross
national product is
apparently de¬
fined

the level that would have

as

obtained had employment and the
rate
of growth of the

economy

been "normal"
every
the base year 1953.
For example, in

since

year

estimating what

the $24.4 billion product achieved
in

1953,;"a good year," added what

he considered

growth
"ideal"

warranted rate of

a

for

1954,

making

product for that

billion

instead

the

of

to

least

too

prove

be

the

that

It

has

make

things

in

the

short

the Bank of Canada

ing,

past

applied

controls

designed

the

with

least

required to

Mean¬

curb

essential

be

one.

$25

ceiving

The

is

theory

trial

a

a

already

goods

requirement; that is, the require¬

re¬

ment

by the Bank of Canada that

billion

it is to be hoped that experts and

a

actually achieved, and ended with

laymen alike will give it both the
serious consideration and the full

ury

discussion that its importance de¬

sufficient, with existing statutory

serves.

cash

ideal

an

estimated

figure of $26
billion for 1955 instead of the es¬
timated

actual

product

billion. Tax rates
so

to

as

were

of

$25%

then levied

balance the budget

be'ieve

I

should

we

also

second line of reserves in Treas¬

Bills and day-to-day loans be

established by the chartered banks

first

con¬

and

a'

$26 billion gross national product;
and, since the estimated actual
product was onlv $25!/4 billion,
w

sider the effectiveness and desira¬

bility of

Again,

this meant

wards

deficit which

a

on

was

a

in

of

whether this kind of built-in sta¬

wards

will

sufficiently

prove

policy

is

to¬

In

fect.

the

desirability

pluses

or

consider

planned

deficits

automatic
caused

of

to

in

surpluses

deficits

by swings in the

commu¬

ideal

some

words,

of

excess

or

nity's money income above
low,

sur¬

what

level.* In

might

we

other

call

the

opposed to the

as

This would

the more

more me¬

appear

remarkable

by the Bank

1954 and

of
for

im¬

an

been

made.

merely

as one who would

the widest interest and

see

fullest

and

freest

discussion

of paramount

are

in

Other

maneuver

supports combined with dumping
abroad at low prices. Meanwhile

policies

our

possibilities

and

for

economic
run are

progress over the long
being studied by the Royal

Commission

on

Canada's Economic

Prospects.
Altogether, 1955
proved in retrospect what it
in

prospect:

a

has
was

of decision.

year

I

shall

consider

now

of

greater

or

few

a

of

cf

believe

I

one

new money mar-

pointed

the

out,

unselective, curbing healthy as ;
as
unhealthy or excessive,
Short-term commer- j

bank credit.

goods into the

move

symptom rather than
inflation, and drastic

are a

a

during
lyan.
A review of that year, such
as I have just given, should teach
us

that

stability,

exacts

its

lance.

We

price

like

freedom,
eternal vigi¬

in

must

up

note,

that

too,

there

may be some difference of
opinion not only on the timing
and
magnitude of anti-inflation
policies, but also on the serious¬
ness

of

the

threat

presented

by

the

present boom. I believe that
there are definite danger signs,

not

much

so

in

prices

in the

as

frantic pace of consumer

buying,

eral

tightness of markets in both

be argued that infla¬

can

our

ing

some

problems.

An in¬

dollar down to par, thus aid¬
our

exporters at the very time

that their markets

were

of

cause

of

actually block the flow
make inflationary
greater.
Considerations

goods

and

pressure

such

this have led central banks

as

the

to

and

discretionary

of

use

devices

supplement
broad
quantitative controls.
In
addition, certain types of credit,
selective

to

these by no means the least
inflationary, lie almost entirely

and

outside the chartered banking sys¬
tem. I should like to

candidates

and

nominate two

possibly three for

the attention of those charged with

devising and administering credit
control
sumer

and

on

selective basis:

a

con¬

credit; term loans by banks:

caution)

(with

mortgage

credit.

Consumer credit, or "buying on

time," is
modern

an

essential part of our

Continued

improved

like

all

page

24

But,

economy.

on

Tariffs and Trade.
If we in Canada

were to
accept
principle Sir Anthony Eden's
suggestion that it would be de¬

Canadian

irt

Investment Securities

*

sirable

to

divert, say, 8% of our
from elsewhere to the
U. K.. I believe our policy would

Underwriters and Distributors
Government of Canada Bonds

imports
and

A. E. Ames & Co.

should

by

a

marked

UNDERWRITERS AND DISTRIBUTORS

1

ar-d

that

of

process

Canadian

Limited

this

improvement
by

U.

in

K.

Debentures

a

selling

exnorters,

Prices
in

quoted in Canadian Funds for delivery

Canada,

or

U. S. Funds for delivery in the
United States

,

.

port restrictions designed to divert
trade to the sterling area.

Members Toronto and Montreal Stock
Exchanges
-

OFFICES IN 14 CITIES IN CANADA AND ENGLAND

Ames & Co.

Meanwhile exchange restrictions
persist abroad not only, or even
perhaps chiefly, because of ex¬
change difficulty but because of
their protective effect for certain
vested

Incorporated

up

interests

behind

the

that

have

"exchange-control

The United States, with
exchange controls, has never¬
theless sought to bolster her own

Koslon

Direct private

agricultural

price

with

tariff

grams

-

support

and

.

■

'

LIMITED

Members: The Investment Dealers' Association of Canada
220 BAY

STREET —TORONTO,

CANADA

Telephone: EMpire 6-1141

pro¬

quota

Street, New York

Equitable Securities Canada

no

BUSINESS ESTABLISHED 1889

wire with Goldman, Sachs & Co.

30 Pine

grown

curtain."

New York

Provincial and Municipal

Corporate Bonds and Shares

the

through

\

Treasury Bills

don°

educating

consumer

service

hp

and not by some quantitative de¬
vice such as discriminatory im¬

A. E. Ames & Co.

A. E.

be

Branch Office:

507 Place d'Armes, Montreal

re¬

strictions

directed, inevitably,
against us.
In addition,

largely
the

United

what

NESBITT, THOMSON AND COMPANY; INC.
25 Broad

Street, New York City 4

140 Federal

Telephone HAnover 2-8875

Teletype NY

Street, Boston 10

Telephone HAncock 6-3355

Stock

her

of

pose

these

Financial

Exchanges

or

at

Institutions

New

net

wheat

surplus.

developments,

domes¬

for

on

York

all

to

severe .temptation to do
little discreet back-slidingtowards a less liberal trading pol¬

a

icy. Nevertheless, I hold,
in
previous years, that

prices

as

tion

Canadian

and

shou'd

be

resisted

tually

with

and

NESBITT, THOMSON AND COMPANY

in

prosperous

AND

a

a

more

world

prosperous

and hence

Limited

off in

pay

more

I have

Greensliields & Co (n.y.) Inc

tempta¬

virtue in these matters will
Affiliated

All

with

along
from

pressures

manufacturers

ment

just

Utility & Industrial Issues
for

adopted

"disguised

accepting soft incon¬

protection,
must have subjected the govern¬

Canadian Government, Municipal

Orders executed

called

vertible currencies in order to dis¬

tic

Dealers in

Public

be

lend-lease":

continued

1-4358

has

States

might

that

Specializing in Canadian Government,

even¬

Provincial, Municipal and Corporate Securities

healthy
economy

64

healthy and

Canada.

Trade and tariff policy and other

NESBITT, THOMSON & CO.

Wall Street

Telephone: WHitehall 3-9525

devices affecting the allocation of

Teletype: NY 1-3708

Canadian Affiliate

economic resources, through free¬

-

MEMBERS

ing

TORONTO

STOCK

EXCHANGE

restricting the freedom of
the market, inevitably affect the

CANADIAN

STOCK

EXCHANGE

distribution

.

MONTREAL

STOCK

EXCHANGE

v

MONTREAL QUEBEC TORONTO OTTAWA HAMILTON LONDON. ONT. KITCHENER
WINNIPEG

REG IN A

VANCOUVER

SASKATOON

CALGARY

EDMONTON

MONCTON

income

fected

shifts
VICTORLV

SAINT JOHN, N. B.




in

than by

of

income.

distribution

by

LETIIBRIDGE

FREDERICTON

or

was

In

Greensliields & Co Inc

1955,

less

Business established 1910

af¬

these

policies, or by
the burden of taxation,

the brute forces of nature
combined with conditions and pol¬

Montreal

Toronto

•

too far. It may also :

well

flationary policy at home brought

growth.

safely infer from government
action that, in spite of defections
abroad, Canada will continue to
support the principles laid down
by' the General Agreement on

already

may go

curbs may

built

pressure

tion solved

can

have

tionary

economic

room

deny,

etary
policy is more effective,
against inflation than against de¬
flation. Eut there are dangers. As

these is obviously the new infla¬

of economic resources, the distri¬
bution of income, and our national

Act revision

will

and

efficacy of wise central bank
policy in curbing inflation.
In¬
deed, experience shows that mon¬

market

The first

1956.

measures,

balanced

a

the

fronting

less, it

affecting the allocation

inflationary

cial loans to

in

al¬

But, granting the need
-

constitutes

the most important problems con¬
us

Inflation

effective policy?
No
modern banker

I

commodities and labor. Neverthe¬

1955

anti

what

be

Problems Confronting Us in 1958

prosperity.

creates more problems than

solves.

policy

II

ing

view of

provided by the de¬

velopment of the

handling of
price

less moment have been taken dur¬

to be all

by the greater

decisions

the

in

surplus through

business expansion, and the gen¬

fare of the country.

the greater statutory powers con¬
ferred

be¬

or

ute.

appear,

has

1956.

in my comments on fis¬
policy, I speak not as an advo¬

the

chanical devices provided by stat¬

have

May,

importance to the economic wel¬

sion"

may

would

decision

to

reserves

by

sua¬

strong to produce the desired ef¬
We

15%

:

of matters which

"moral

of

use

line

as

like to

greater discretion through

the increased

it

cate but

to¬

8%, to bring these

second
of

this,

cal

cen¬

moving

total

portant

devices,

evidence that

some

tral-bank

moves

automatic

more

there is

•

various techniques
policy.
While 'the

Department of Finance

fact, estimated at $160 million.
It
may
be open to question

bilizer

our

monetary

of

reserves

tinuing
ways

for

what I have particularly in mind
is a different kind of
nonstatutory

in practice; and

run

rather de¬

some

appeared

opment and growth to the neces¬ vember, 1955, once more imposed
sarily slower adjustments through' by the Bank. I shall refer to these
annual revisions of the budget. In
and similar types of credit
expan¬
any
case,
the decision to adopt sion later> in my remarks.
But
management is

made, and

butter

upon
to take care of rities—imposed in February, 1948,
swings in business activity and lifted in February, 1949, reemployment, leaving longer imposed in February, 1951, and
problems of economic devel-' lifted in May, 1952—was in No¬

of fiscal
most important

be

the

bring them to market. For
example, the ban on term loans
purchases of corporate secu¬

theory

to

owing to inflation abroad. But this
hardly a healthy basis for con¬

is

has

relied

this; particular

great

a

at

short
and

that created

dis¬

and

run.

abroad

it

loans

move

icies

wheat surplus and a drop in farm
income. Big decisions here remain

pressing indication of their nature

and

while, monetary policy with its
greatly superior flexibility could

to

possible

of

short term

neutral

selective

inflationary type of lend¬

turbance

worse:

a

the

credit

that fiscal policy would
not

in

the most

device

a

During periods of inflation¬

ary pressure,

*

automatic

as

that it would at least be
factor

ket.

in fiscal

passive do

that lie ahead.

adopted

was

ensure

at

the

year

$24

may

well

may

run

the gross national product for 1955
should be, the Minister began with

automatic principle

new

23

Quebec

Sherbrooke

Ottawa

,

.

24

The Commercial and Financial Chronicle

(284)

Continued

jrom

I should

23

page

longer-term significance—to what
a most important

I consider to be

Canada's Continued Growth
things, it

good

be carried to
individual, to

can

For

the

extremes.

expanding home own¬

for

device

goal of policy—a goal that, in a
sense, comprehends all the others:
achieving and maintaining Cana¬
da's economic unity.

Unity

Seen in Economic

ing during a period of relatively
slack trade, the NHA programme

heavy debt is to
had many virtues. But with a re¬
and the burden
turn
to
normal
conditions, and
usually the greatest for
later with a reappearance of in¬
those who can afford it least: viz.,
those who need or are attracted flationary pressure, continued
mortgage lending by banks, to¬
by "no down payment'' offers. For
the economy as a whole, consumer gether with the other inflationary
credit results in the production forces, undoubtedly made a con¬
tribution
to
instability
in
the
and sale of durable goods (a form
live

in

constant

live

in

bondage;

of debt is

of

long-term investment by the
without at the same
a corresponding act of sav¬

consumer)
time

need be no harm in
the consumer loan
is itself financed out of saving—
There

ing.

this

the

provided

then borrows in

consumer

der to

or¬

spread his own saving over
But if a great rise in con¬

time.

loans

sumer

is

financed

through
have an

bank credit expansion we

expansion not of short-term, selfliquidating credit but a long-term
loan

paid back only over a long
period, and a consequent expan¬
sion of the money
Term

loans by

supply.

banks to

corpo¬

rations and the purchase by banks
of corporate serial bond issues are

similar in effect

to

of bank-financed

consumer

and may be more
the

repayment

an

expansion

credit,

serious in that

period

be

may

longer; and the initial outlay!'for
plant expansion, increases money
incomes without providing a cor¬
responding flow of final products
on which that money income can
be spent. That

is why it is essen¬
tial, in normal times, and espe¬
cially where there is a threat of
inflation, that term loans be fi¬
nanced out of the savings of the
general public.
loans by banks,

Mortgage

bank-financed

and
are

term
a

loans

to

like

time

home, is financed without

responding

act

of

saving.

in

a

a

cor¬

As

a

national

greatness of promise which is still

perhaps
of

policy is to make
possible for the great qualities
courage, faith, and breadth of
vision to add nobility to
wisdom,

this

the most precious asset
divinely endowed young

country.

First Public

Offering of Ford Motor Stock
World-Wide by Underwriters and Dealers

Clearly, Canada's future as a
unified economic and political en¬
tity depends in part upon our con¬
tinuing success in meeting the
various short and long-run prob¬
lems we have been discussing. But
success in this,
though necessary,
is not sufficient in itself to guar¬

10,200,000 Common Shares Priced
The first public offering of Ford

in

not

does

consumer

primarily

of banking.

the field

otherwise

War and

be

handled

by regulation at the re¬
level, with good will and co¬
operation between those who ex¬
the

ut h

credit
i t i

o r

and

the

control

There should be

e s.

that

of

I

little

a

common-sense,

co-operation

and

quickly

task

There

re¬

cure.

cannot

will

be

can

accomplished.

is, indeed, encouraging evi¬

dence that

we

have already made

great progress: that parochial at¬
111

Problems

Ours

firmly believe that this diffi¬

cult

credit over-extension

straint,

case.

and

'

Possibilities

of

Achieving Canadian Unity

the

wane

in Canada. As I

have said, continued progress de¬

,

$64.50

at

Prior

the

to

widest possible distribution
At the request of

stock.

shares

or

offering

15%

about

are

of the

the

approximately

p a n y

com-

...

„

,,

^

of the total

being sold by the un-

and 3,800 of certain sala-

dealers

ried employees of the company.

Nearly 1,000,000 shares are being reserved by the underwriting
managers for sale directly to institutions, such as pension funds,
educational and charitable organ-

izations, and insurance companies,
The

Motor

Ford

ranged

New York and

jn

^11 three classes share alike

earnings anc} aSsets.

has

pany

no

stock

now

dealt with the policy

in their

pends

on

wise

decisions

in

eco¬

Under
a
stock
option
plan
adopted in January, 1953, options
were granted to certain key emfor the purchase of old

ployees

Class A common stock. As of Dec.
1, 1955, options had been exercised
for the equivalent of 647,100
shares of new common, and options for the purchase of the
equivalent of 1,513,500 shares of
the new common stock were out-

standing

Plan- opt?0™ f°r a ™axfmum °{

Detroit Stock Ex-

Under a

.

,

additional

an

,

stock, which represents 22%

the Foundation s holdings beof

to

be... Partners

ing sold by The Ford Foundation
to the underwriters for public resale

principally

to

permit

the

own

Development

total

Foundation's

The

ments.

new

900,000

of

shares

feeling expressed by our President at
Association Annual Convention in 1951, more

the Investment Bankers
recently by the President
of a Canadian University in an address to the Boston Conference on
Distribution*, and again by the President of one of Canada's ten Chartered
Banks, has also been the subject of numerous newspaper articles and
editorials in Canada in

recent months. There is a broad and
growing seg¬
opinion which feels that United States corporations are
beginning to control the economic future of Canada. This is not now the
case or ever
likely to become so. However, there is a growing concern not
only about the normally welcome inflow of U.S. capital but also, and more
importantly, about the virtual exclusion of Canadian participation in
United States controlled
operations in Canada.

puj,jic

£oard
^

of

or

direcf0'rs

company

time'of

,he

at

offering,

the

later, as the

may

determine,

has also adopted a

Umited

and

stock invest_

merd

for

salaried

program

n]ftV.p^

p

em-

y

Proceeds of

which will total about
$642,600,000, will accrue to the
Foundation, and no part will go
to the company or to the Ford
family.

considered extra dividends. The
board of directors has stated its
intention of declaring a dividend
of 60 cents, per share for the first
quarter of 1956.

tion's

other

assets

the

and
Founda-

than

equity of the
substantially all of

This

shar(£

such

In 1955, the company paid dividends
equivalent to
$3.27 per
share of the company's capital
stock to be outstanding immediately after the reclassification. Of
this amount, $1.31 per share was

prior to the sale repreapproximately 88% of the

holdings
total

govern-

company

ment bonds and cash.

the

sale,

of Canadian

As underwriters of all

types of securities for thirty-five years and with
distribution facilities from coast to coast, we are able to offer advice on

every step
common

in raising capital for
shares

or

senior

a

M idlsnd Securities
members:

w

The Investment Dealers' Association of Canada

Canadian Government,
;

and

corpn. limited

Municipal

Corporation Securities

subsidiary operation through the sale of

securities.

Needless

to

say,

even

the

most

preliminary discussion will be in strictest confidence and without obligation.
*Reprints of both these addresses

are

T] le Midland

available
member:

upon

Company

The Toronto Stock

request.

Stock orders executed

Gairdner %

Company Limited

of Canada

all

,

320 Bay

Street, Toronto, Canada

Toronto, Ontario: 50 King Street
London, Ontario:

Exchanges

West

Huron & Erie Building

Sault Ste. Marie, Ontario:

110 March Street

EMpire 6-8011
Montreal:

Montreal

Kingston

Quebec

Calgarv

Hamilton

Kitchener

London

Edmonton

New York

Vancouver
Winnipeg

215

St. James Street

West

St. Thomas: 354 Talbot Street
Private Wire

li™

Exchange

on

Member




option

ar-

the

changes, and plans to list it on the

sent

Exchanges

corn-

on

Foundation to diversify its invest-

Stock

The

funded debt,

has

Co.

the

list

to

stock 60%, and the Class A stock
hone

n?w common may be graijted to
Mid-West, Los Angeles and San officers or other salaried emdecisions of 1955 and some of the nomic policy; but, in the final an¬
Francisco and possibly other exa*aay ..ime, Pno£
an5» 1961- Forc* directors have auproblems confronting us in 1956. alysis, success in achieving and changes
'
,
,
ooc/
thorized options for 446,250 of
The
I have

Canadians Want

All Major Canadian

Share

1,500,000

derwriters to about 8,600 Ford car

£■

Association

per

current

,

underwriter to ensure the
has agreed to
best efforts

u-

his

use

titudes and habits of thought are
now on

.

,

would

a

nothing, therefore, in these three
varieties

the

than

attendant

tail

a

be

prize

unity in diversity, with the
opportunity
to
take
fullest advantage of the division
of labor, itself a product of di¬
versity in culture, in individual
talent and skill, in group interest
and activity.

experience have shown
that this can be most effectively
post-war

tend

richer

even

Ford Motor Company stock, is

The Investment Dealers'

and

greatness to that

it

rp,

ment

worthiness to wealth,

add

of

_

of

belong

control

The

source.

credit

corporations,

this

add

T

departure from traditional

investment,

to
to

role of economic

.

short-term bank financing. Longterm

maintaining Canadian unity re¬
quires much more than that. The

Thursday, January 19, 1956

.

sale, the
Motor Co. common stock, which company's capital stock consisted
was
made
yesterday
(Jan.
18, of (1)
antee Canadian unity. We are di¬
Class A common stock,
by 722 underwriters, the owned by the Ford Foundation
vided by the accident of geogra¬ 1956)
largest number ever to participate with
the
exception
of
certain
phy that makes us a long belt, di¬
vided into regions with diverse in a corporate underwriting, was shares owned by the Ford family
economy.
climates, cultures, and economic heavily oversubscribed. Itself the and certain other shares subject
Owing to natural causes, and to interests; and with each region biggest corporate financing in his- to option or purchased through
by company employees
the effect of present policy, the feeling the strong influence of our tory, the offering consisted of 10,- options
three varieties of credit over-ex¬ giant neighbor, the United States. 200,000 shares of common stock, and officers; and (2) Class B cornpansion may soon become less We are divided also by occupa¬ par value $5 per share, and was mon stock, all owned by the Ford
serious. To consider them in re¬ tional and group sectionalism made at a price of $64.50 per family. With the current sale, the
company's Class A and Class B
verse order, it is possible that in
within as well as between regions. share.
The underwriters are managed stocks
are
being reclassified so |
the immediate future seasonal ef¬ Under these conditions, which we
fects will tend to reduce infla¬ have to take as "given" so far as by Blyth & Co., Inc., The First that the Ford outstanding shares
Boston Corp., Goldman, Sachs & will consist of 53,461,470 shares of
tionary pressure. This is espe¬ policy is concerned, we can least
cially true of home building and afford the parochialism of group Co., Kuhn, Loeb & Co., Lehman stock, made up of 10,832,100 shares
construction
in
general.
Term and sectional interests which is a Brothers, Merrill Lynch, Pierce, of new common (which includes
loans and the purchase of corpo¬ natural, if not an inevitable, re¬ Fenner & Beane, and White, Weld the $10,200,000 shares now being
& Co., with Blyth & Co., Inc., act- offered), 36,148,620 shares of Class
rate securities are no longer prac¬ sult.
ing as chairman of the seven co- A stock, all owned by the Ford
ticable under existing monetary
There is, however, reason for
policy; and, since the banks have optimism arising in part from the managers. In addition, about 1,200 Foundation, and 6,480,750 shares
selected
securities
dealers
will of Class B stock, all owned by the
only the shorter maturities, the very magnitude of the task be¬
help distribute the stock in the Ford family.
amount outstanding should be sub¬ fore us.
The very diversity of re¬
United States and Canada as well
stantially reduced within a few gional, cultural, and occupational
as
in
20
countries around
the
LClas?•B1st
years and of course there will be
interestS| that creates and aggra¬ worjj
have 40% of the voting rights for.
no
additional pressure from this vates our
'
problem makes unity an
election of directors, the common

credit

consumer

like at this point to turn
to a
matter of

attention

your

.

.

to

Eastman, Dillon & Co., New York

(285)

Number 5460... The Commercial and Financial Chronicle

Volume 133

standing

cash for the household goods
they needed. Today's young mar¬
ried couples are often impatient

than $27 billion today. A
deal of this rise has gone

with this delay and prefer to get
the goods they need
and want

more

Oi Consumer Credit
The First National City Bank of New

York

expansion of consumer credit during
accompanied by changed attitudes by various
sectors in community. Citing recent extraordinary increase of
automobile paper, raises possibility of a cyclical reversal, but

Bank official notes great

postwar period,

mounted

higher at a spectacular
pace during 1955. Yet when peo¬
ple ask "Is credit too high?" we

time

credit

sales

credit

has

steadily

have to

mmm.

answer

w."

n o

have
into

W

entered

even

c o n c e r

and

he said.

criteria

have

ing's paper.
sively easy

is

1955

old

dividuals
selves

sumer

Lewis

is

level

than

at

a

this morn¬
The hazards of exces¬
terms are with us in

period,

they

major share

a
for

up

income

protracted

a

detrimental

are

not

only to the individual, but to the
credit economy. Intelligently used, how¬
impact
of
consumer
higher ever, the
credit is

before; today at
the end cf 1955, the volume out¬
standing is probably close to $36
billion. The increase during the
year of nearly $6 billion is the
largest ever recorded. The vol¬

quite another story.

The Relevant

The

big
rapid

the

credit

been

has

Factors

question is whether
growth
of consumer
of

out

line

with

the

growth in the rest of the
and
the
institutional
income is higher than ever before, economy
and
so
is
the
burden of debt changes which have taken place.
To get the answer to that — or
measured
by the percentage of
rather to get close enough to guess
disposable income going into in¬
stalment repayments. Loan ma¬ at an answer—we have to exam¬
ine the evidence on a number of
turities, particularly on new cars,
have
stretched
out further
and other questions on consumer
ume

of debt in relation to current

down

wcnder

many

people

credit.

payments have shrunk.

Small

about

cerned

the

of

state

part of

What

rise?

the upswing

tributed to transitory

con¬

behind

lie

factors

What

record-breaking

this

then, that a great
are
deeply con¬

be at¬

can

cyclical fac¬

is steady longterm growth? How sound are to¬
In the rapidly growing field of
day's terms and
today's credit
consumer
credit, however, there
risks? And finally, how long can
is not much novelty in disturbing
this go on?
changes. The other day I hap¬
The
additional
purchasing
pened across a statement made
almost exactly 30 years ago by a power provided by consumer
credit has been a major factor in
leading New York banker, which

sumer

has
He

a

tors and what part

debt.

rapid

of

expansion

mass markets for con¬
durable go«ds and promot¬

developing

bauntingly familiar sound.
warning
against
the

sumer

was

ing generally high production and

automobile

employment
•An

address

American

City,

Dec.

by

Mr. Lewis before the

decade.

Finance Association, New York

30,

War

1955.

during

Since

the

the

end

postwar

of

World

II, total consumer credit out¬

credit

than

million persons

decade,

an

Excelsior

in the postwar

families

of

an

faster rate.

even

wage

share

brackets.

other

is

minster

13,500

over

of

acres

fields, with recoverable

gas

To keep

barrels.

areas

it

re¬

with in¬

pace

Excelsior

serves,

refining capacity to 4,000 bbls. daily.

Excelsior Refineries also carries controlling interest
in

X-L Refineries

Limited, whose

$2 million

new

refining plant is nearing completion in British Co¬
lumbia's Peace River area—the

households.

be

Change in Attitude

exporting

production

that

area

the

to

soon

will

United

western

States.

This sharply increased group of

is ready to
changed
the bor¬
themselves, by society at

potential credit
borrow

users

rowers

of

because

attitude toward

The

the

its

debt by

parent

own

organization—Wilrich Petroleums—in

right holds varying interests in 60 oil wells

and 5 gas

large, and by lenders. There is no
longer a stigma attached to buy¬
ing on instalment credit or bor¬
rowing to meet an emergency or
to achieve some desired personal

wells in Western Canada and Montana,

with other leases to

be developed; in addition to

which Wilrich carries
nium
most

a

mining division with

favored

ura¬

of Canada's

and lithium prospects in some
areas.

competitive selling
methods have persuaded consum¬
ers
that this is the way to buy
goal.

Highly

durable
goods, and in fact the
majority of cars and household
appliances are bought on credit

Wilrich
Suite

1204

today.

Lenders,
particularly com¬
mercial banks, have changed their
attitude toward consumer credit.

Petroleums

67 Yonge St.
TORONTO

LIMITED

CAN.

In 1930,

only about 100 banks had
consumer instalment loan depart¬
ments;

today

at

least 80%

facilities for such loans.

tion

lenders

between

stantial

has

dealers

between

as

been

the

in

factor

consumer

have

Competi¬
well
a

as

sub¬

spread

of

credit.

Consumers

are

more

willing to

borrow

today because they de¬
sire to improve their standard of

living.

More

and

more

of

our

The

household heads today fit the pat¬
tern

of

typical user of con¬
sumer
credit—relatively
young,
head
of a family with children
under
18, and holding a good,
steady job. A couple of genera¬
tions back, more often than not,
families saved until they could

Developing in Greatness
CANADA

Lake Nordic Uranium Mines Ltd.

a

Ex-'

larger number

of industrial shares than any

Where

in Canada
are

the most

other two stock

and traded?

exchanges

in Canada.

Of the

over

$44,000,000,000

shares

$25,000,000,000

more

are

than

shares

of manufacturing companies.

Every variety of
in Canada's

company

rapidly expand¬

ing manufacturing industry
is

represented in the 243

companies in this
A

Pronto Uranium Mines Ltd.

Stock

Toronto

change lists

the

shares listed

★

pro¬

con¬

the average than

on

and

is increasing

the middlecategories
of

oil

creasing production in the

headed
and a

users

holds

Refineries

of 5,229,439

serves

at

Both

heavier

credit

sumer

is

earners

in

higher

much

risen

An increased

of families

income
are

has

(25% to 100%) in 61

and potential oil lands in Canada's Lloyd-

proven

manufacturing

★

or

before.

ever

increase of 18%. The

number

proportion
by urban

varying interests

of listed

with

o„„s

(about 50% of issued capi¬

tal) in Excelsior Refineries Limited which, in turn,

consumer

more

ways

con¬

ever

controls 1,356,000 shares

one

the

them¬

over-extend

tie

and

their

of

short- and

in termed iate-

Robert E.

25

it from

to

WILRICH PETROLEUMS

the

during

thing there are more peo¬
ple. The population has grown by

eighteen

1925. To

more

For

two years. It was

less than in

no

use

extent that such terms induce in¬

may

longer be
adequate. To¬

term

in

tendency now,
multiply the matur¬

clipped

in

credit

period.

owns

ity figures by two, and you might

no

tal

Just

expansion

instalment

ducing crude oil wells.

customary

to

marked

a

of

privilege of getting these things
Some people call this aver¬
aging out the life-cycle—acknowl¬
edging that the peak in income
Continued on page 26

now.

able to

time to curtail that

ned,

our

or

they need and want them
Everything from houses to
electrical
gadgets
is

latest

families

put it concisely, more peo¬
ple today are ready, willing, and

extending

the

maturity

so

ment credit

from

cars

one-year

the

bought on credit, and
gladly pay something in
interest and other charges for the

willingly

To

over

months

instal¬

as

new

on

unknown

territory
far

e

payments

most.

use

too long a
period, and noted that there had
been a tendency to stretch terms

rwe just don't
k

through

rise

when

the postwar

atmosphere there is place for further increases, provided that
quality is kept high.
Consumer

the

in

ably

will follow nature of eco¬
Holds in favorable economic

generally.

with

hand-in-hand

pay

tors, there has been unquestion¬

concludes that its long-term course

conditions

great

seven¬

prices and incomes. Another large
portion
was
accounted
for
by
catching up after the durable
goods rationing and credit re¬
straints imposed during the war.
But even allowing for these fac¬

By ROBERT E. LEWIS*

nomic

multiplied

has

fold. Instalment credit has shot up
from $2.1 billion on V-J Day to

Factors in the Growth

complimentary

our

group.

- ^

of

copy

Monthly Bulletin show¬

ing essential trading data

on

all issues listed will be sent

★

Spanish-American Uranium Mines Ltd.

to you

free

on

request.

Pater Uranium Mines Ltd.

★

The

★

Algom Uranium Mines Ltd.

*

largest market for

industrial shares in Canada

Oceanic Iron of Canada Ltd.

★
★

Anglo-Rouyn Mines Ltd.

THE TORONTO STOCK
EXCHANGE

★

Buckles Algoma Uranium Mines Ltd.
★

Rexspar Uranium Mines Ltd.
★

For Further Information

Rix-Athabaska Uranium Mines Ltd.
Write

TECHNICAL MINE
44




KING ST.,

25

CONSULTANTS LTD

W. —TORONTO —CANADA

234 BAY STREET

TORONTO

•

CANADA

i

26

The Commercial and Financial Chronicle

(286)

to

Continued

from page 25

use

more

credit

consumer

in

to

than ever before. Thai
is a
general explanation of the
postwar expansion
of consumer-

increase.

debt,

panded

more

Factors in the Growth

explain
credit

Of Consumer Credit

have

nearly

v/ays

but

is

it

the

sufficient

dramatic

during
to

r.ot

1955.

look

to

that,

the

much

in

years

many

comes

of the payments to a
when
income
(they hope)

pone

some

time

they have to
something for the credit, the
same amount of purchasing power
will be higher. Since
pay

will not cover so much in the way

goods. A great many families,
however, find in instalment credit
a
type of forced saving through
of

acquire goods they

which they can

bought if they

would have

never

had had to save up in advance.

these

debt

of their

because

days

high degree of confidence in their
ability to repay. An increasing

proportion of the persons in the
goods today
belong to the groups which en¬

market for consumer

labor

tered the

force in

the war

and postwar periods. Most of them
are unscarred
by the Great De¬

pression;
for
the
most
part,
throughout their working careers

they have experienced
regular
employment- and steadily rising
rates. Without the spectre of
prolonged unemployment which
haunted so many workers in the
thirties, is it any wonder that
today's worker is more willing to
wage

commit his future income?

■ the
.
formidable arrav of
"built-in stabilizers" which soften

plus

the impact ol any downturn nave
also lessened Ihe incentive to save
for

rainy

a

income

may

to enjoy the present,
a
larger portion of

commit

and

Workers

day.

often prefer

instalment

to

payments,
unemploy ¬
ment insurance, pension and wel¬
fare plans, or social security to
provide a subsistence in time of
necessity.
while

they depend

on

Good Risks

1941, against a rise of only
25% in the over-all number of
consumer
units. In other words,

since

instalment

use

them

credit

to

because

more

of

only

has work experience been
favorable, but incomes have

more

risen,

bringing

families

into

brackets.

the

is

It

good risks. Not

are

the

count

a

T

an

the

for

,

old

i,

bulk

truism

that

families

ac-

e

of

consumer

accounted

third of total

for

consumer

only

There

credit out-

units

to

all

half of

than

More

sumer

now

are

have

of

families

these

for

first

the

to

buy

a

they

car,

their

of

home

time

new

own,

their durable goods

\

the

Finally,
ways

more

to

place

Average

maturities

loans

were

attempts

about

24

months

"

i

has

credit

credit, it is now
widely used to finance purchases

S.

form of revolving

in

nondurables

finance
take

a

is

It

stores.

services;

'L

//

v

-J

department

extensively

used

trip, send

:f\/

"•£•••••

spread beyond the durable goods
field where it originated. In th$

of

'

today
your son

to
ca i

you

through

even write a- check on
and pay it back in in¬
stalments. Charge accounts hava

college,
a

or

bank,

also

spread; you can get credit
entitling you to purchase a
wide variety of goods or services
cards

billed,

be

convenience

payments

spread
the

to

later.

Each

whether it be merely
of

ter

sum

or

a

a

overtime,

total

of

new

mat¬

\ V '*
%

need

adds

consumer

%

The

credit outstanding.

The

Crucial

Auto

Market

Ba nk of Nova Scotia offers
you

convenient

banking service

across

Canada..

Thus, as noted earlier, more
people are ready, willing, and able
1 Robinson Newcomb, "Rising Incomes
Mean B'.gger
Markets," Nation's BusiNov. 1955, PP. 33.

W7HEN

r^.,

W

you

call

your every

of the

one

and

The

.

,

.

^

Bank

met

of Nova
Scotia,
by the banking facili¬

most modern banks in

bring to your projects
well-respected counsel
since
ou

.

Bank of Nova Scotia

And you

Jooh

The

largest,

abroad.

active partner

\ "•'x/-

in

need is

has been

.

.

a

very

in Canada's growth.

profit from

a mature

international

500 branches in Canada and

over

out-

the

7world, with correspondents wherever men trade,
are
ready to place all their experience and on-thespot knowledge at your service.

OFFICE

In addition

STREET, TORONTO

:

to

Branches

IN CUBA: Branches

■

Manzanillo and

BRANCHES

BRANCH

OFFICES

Branches
Montreal

Calgary

•

•

at

V

at
Port of Spain. IN PUERTO RICO:
Fajardo, San Juan, and Suntnrce. IN THE

All Branches

at Ciudad
Trujillo. IN NEW
of Nova Scotia, 37 Wall Street. IN

GREAT BRITAIN: The Bank
Broad St., London E.C. 2.,

THE

Partners
D'ARCY M. DOHERTY
.

offices

Camaguey, Cienfuegos, Havana,
Santiago. IN JAMAICA: Branches at

YORK: The Bank

,7

have

DOMINICAN REPUBLIC:

Vancouver

THOMAS H. ROADHOUSE

we

THINIDAI):

TIMMINS, ONTARIO

•

Canada

Half
Way Tree, 1 lighgule, Kingston, Mandeville, May Pen,
Mont
ego Bay, Oclio Rios, Port Antonio, Port Maria, St.
Ann's
Bay, Savanna-la-Mar, and Spanish Town. IN

KIRKLAND LAKE, ONTARIO

Private JFires: New York

across

at

Black River, Brown's Town, Christiana, Cross Roads,

ST. CLAIR AT YONGE

IIAILEYBURY, ONTARIO

to

.

I

CLIFFORD T. LOW

CLAYTON M. WILLIAMS

BANK

of Nova Scotia, 108 Old
England.

OF

NOVA

on

stretched

credit than ever

Instalment

terms

early

outgrowth
of
competition
and
easy

many

'

of

in

has

consumer

use

i

a

easier

liberalization
took

1959.

tlii|

\

made

basic part

and

the

of

di~'

ing both current purchasing power
and credit eligibility.

THE INVESTMENT DEALERS' ASSOCIATION OF CANADA




credit

to

these desires. Higher in¬
comes, over and above basic sub¬
sistence,
traditionally bring in¬
creased demand for durable goods,
and at the same time bring the
means to obtain them by increas¬
satisfy

THE TORONTO STOCK EXCHANGE

BLOOR AT BAY

very

purchases, and

the credit needed

command

to

MEMBERS

JOHN M. ROGERS

The

was

a

analysis is the part played

by instalment
terms.
which

styling, the

probably

able

are

DOIIERTY ROADITOUSE & CO.

JAMES W. COCHRANE

of any

to afford a
to upgrade

1832

LOCAL

All

contribution. But

have

well-informed and

I'

demand.

moved into income brackets where

Can ada

HEAD

as

new

con¬

ties of

BAY

growth of the two-car family, ag¬
gressive selling, and upgrading of

$10,000 bracket.
Many

market

ing the attractive

year

been

auto

the

in the $4,001

:

2.15

record

the

expectations, includ¬

ex¬

way,

paper

three times

that of all other
types cf
debt combined, while

previous

one-

why

group with purchasing power
eqiuvalent to $4,000 or more at
today's prices has increased 3~'/2
times as fast as the general aver¬

more

middle-income

middle-income
.

and

more

paper

explain

exceeded all

its rate of increase was about six
times as fast.

automobile

Thursday, January 19, 1956

.

the

use,

able

better

are

than

year's

85%

increased

has

dollars

1955

and
More

,

Consumers

automob'le

more

as

this

low-income 1955, automobile credit jumped
The 1955 automobile market has
families can't borrow and the rich $3.7 billion, or 36%. Other instal- been a
phenomenal one. About
ones don't have to. According to
ment credit rose $800 million, or 7,4 million
passenger cars were
a recent estimate,1 the number of
7%,
and
noninstalment
credit sold in the domestic
market, two
consumer units with after-tax in¬
edged up $350 million, or 5%. At million more than in 1954 and
come of $4,000 or more in constant
the start of the year, automobile over one million more than in the

before.

This favorable work experience

of

of

another

the

because

credit

age.

incur

Consumers are willing to

Stated

consumer

we

market. In the first 10 months of

later
than the peak
in family needs.
Through credit, families can post¬
usually

five-sixths

volume

to

upsurge

For

.

SCOTIA

1955

intense
money.
new

out

car

from

roughly

30

Number 5460

Volume 183

The Commercial and Financial Chronicle

...

months, and when the average is
30 months, you
can be
sure

income

that there is

proximately

at

substantial number

a

of loans with 36-month maturities.
Deals

for

maturities

longer than
however, appear to
have been far more prevalent in
dealers'
advertising than in fi¬
nance
company portfolios. Down
payments shrank, both openly and
through the device of exaggerated
trade-in
allowances.
It
finally
reached the point where a leading
finance
company
warned
that
36

months,

these

terms hurt

easy

the

dealer

through

taking the customer out
of the market for a longer period,
hurt the lender by extending the
risky period during which lthe
borrower

had

little

equity

no

or

1929

has

and

risen

11.0%

from

in

13%

i955.

7.5%

1940

Effect

in

to

the

at

(287)

ap¬

end

of

vv:';Vy;\

Business

on

Cycle

credit

Instalment credit has long been

regarded

as

accentuating booms
recessions, but not as causing
upturns or downturns. In revival,
and

would be

this

crease

the

over

long .'

at

run

a

faster rate than income. One fac¬
tor

in

shift
of

such

of

would

trend

a

be

the

increasing proportion

an

income to the middle brackets,
durable
goods purchases

where
and

In

recent

recessions, the
posedly deflationary force of
sumer

now

sell

to

bracket,

whole

a

income

new

and

they did so aggres¬
sively. People who previously had
not been able to afford

a

new

car

could buy one with payments
within their means. People who
now

ordinarily had bought only used
cars

now

new

cars.

upgraded themselves to
Such

purchased
the million

people

or

more

have

may

substantial

a

share

of

by which

cars

sales exceeded forecasts. But it is

of credit

use

income

new

brings with it
demand
skimmed
created
one

is

The

this

easier
still

foresees

not

cream

from

by

initial surge of

an

which

sustained.

brackets,
ordinarily
has

been

market

new

terms.

Unless

more

outstandings through raising the
proportion of the purchase which
is financed and by extending the
length of time the loan is on the
books.

'

,

In

1949,

of

the

intensive

That

being

the

disposable

use

today's

established.

the

case,

credit

consumer

in

well

seems

toward

extensive

credit

consumer

economy

trend

and

rise

in

percentage
from 11%

as

income

of
to

to

appear

grounds

for

alarm.

is a growing part
growing economy. But it
clear

how

much

proportion

of

credit

rise

of

our

still

further

business
without

is

the

done

liberal

can

be

Consumer

credit

not

on

danger.

Obviously, it cannot expand in¬
definitely. But an economy char¬
acterized
by high employment,
direction—this sales stimulus will
steady work,, and rising incomes
Those
behind

in

diminished

greatly

are

the

some

of

in

1956.

the

forces

record-breaking

consumer

credit.

The

support

can

rise
next

of

credit without

which

that

is

erratic

the

sense,

extent

of

credit

are secular, and pre¬
sumably sustainable, and what are
the possibilities and implications
of a cyclical reversal.

of

economic

questions

are

to

what

these forces

Basically,
sumer

the

volume

of

long-term

growth

of

population,

prices, and purchasing
It has done that and much

more.
Credit
outstanding as a
percentage of disposable personal

one

depressed.

or

sustainable
on

the

conditions

gains

nomic
a

on

generally.
re¬

is cyclical de¬
how much of the

advance

in

general

It

and above

over

long-term

will

consumer

do

a

boost

pay

tax

or

tire

cut

debt

significantly less.

and

another

Continued

third

on

a

growth

sustain¬

trend.

more

to

influence

credit than vice

versa.

Substantial Oil and Gas
Reserves Acquired By

Great Sweet Grass Oils Limited
This

in

remain

confident.

and

who

and

lender

have

confidence

employment

of

are

of

extended

1954

makes

each

it

that

oil

of

9,470,000

BILLION

18

Manitoba,

barrels

cubic

feet

lands

of

of

underway.

is

recently acquired gas and oil lands with
proven oil reserves of
1,419,490 barrels
oil,
plus
155,351
barrels
of
probable

In

;i

•

the

Western

of

excess

1

Canada,

MILLION

varied

•'

over

the United

Company

cubic

interests

of

acres

diversified

credit

the

BILLION

140

Its

reserves.

and

gas.

feet

in

has
of

oil

lands

A

sus¬

drilling

fields

in

Canada

and

is

program

also

planned

extensive

does

highly industrialized section of Quebec, Can.,
where an important natural
gas field may be

the

not

like

vanish

dawn

economic

of

But to make this
dence

the

in

duration

of

sumer

dew

!

adversity.

possible, confi¬

recently

acquired

in

credit

if

GREAT SWEET GRASS

sharp drop
confidence, con¬
a

would

resume

traditional role of

intensifying
the reluctance

cessions;

both

incur

extend

new

OILS

LIMITED

its

Suite

re¬

305

—

100

Adelaide

St., W.,

Toronto, Can.

to
instalment

debt and the

continuing necessity
for repayment would reduce pur¬
chasing power and retail sales.
The

stimulating effects of
credit

are

also

con¬

sometimes

The $5 billion added
purchasing power in 1955 by
expansion
of
instalment
credit
outstanding is less than 2% of to¬
tal disposable income and equal to
over-rated.
to

about
sumer

one

week's

worth

expenditures. If

of

Canadian Oil & Gas

con¬

•

consumer

Reserves Ltd.
participating

with

OILS

program

—an area

GREAT

LIMITED in

one

a

SWEET

natural gas

currently under
area

favorably regarded
a

of Canada's

way

in

of Quebec

as a

of commercial natural gas

that would find
in

possible

deposits

quick and ready market

largest industrial

between Montreal and Quebec

areas—•

City.

IN ADDITION Canadian Oil and Gas Re-

1

serves

Ltd. carries

important participat¬

ing interests in 43 oil wells in the State of
Oklahoma and in three

I

L

I

T

producing oil wells

in Alberta

yellowknife yold

8% net interest in

three
ED

—

capped

plus

gas

an

wells v/hich will shortly be

productive through West Coast Transmis-

VI

sion

pipe-line.

'

CANADIAN OIL & GAS RESERVES LTD.

MINE OFFICE: YEUOWKNIFE, N.W.T,




HEAD OFFICE: 2810,25 KING STREET WEST, TORONTO, ONT.
-

r*

'j

a

developed.

scope and
downturn is es¬

the

shatter

or

at

holdings

limited

sential. However,
should

the

source

a

for

taining force of instalment credit

drilling

A

are

States.

20

the St. Lawrence Lowlands

L I

in
gas

than

more

during

the

GRASS

PERSONAL

oil

natural

Can., Great Sweet Grass has

.

ill

month

clear

acquired

and

reserves.

prospects

instalment

new

just

gas

so

the average, close to $21/2

on

billion

has

of

acres

Oklahoma

total

the term of the loan. The fact

that,
was

also

both the borrower and the

as

of

Further drilling

In

those

to

worker's
over

of

some

temporarily laid off
keep on buying

are

enabled

long

even

company

9,104,

reserves

over

gas.

em¬

ployed

in

State

proved

The

of workers who remain

95%

the

including 38 pro¬
ducing wells
and
52
well
locations
with
estimated,
developed and undeveloped, net

cushion¬

a

Canadian

interests

is

(HO

had

page

from

ing effect in recessions of the 1949
and
1954 magnitude, so long as

sumer

Changes in income and sales pat¬
terns

of

might be argued that instal¬

eco¬

activity is considered to be

boom

able

In

level

nature

which

consumer

power.

than

Similarly, the proportion of
cent

recent

to grow along with the

strain

depends

pends largely

con¬

credit outstanding might be

expected

much larger volume

a

effects

con¬

apart

ment credit contributes

consumers

Altogther,
more

terms in 1956—and at present the
trend seems to be in the opposite

be

is not

aggregates
and averages. It has to get down

heavier than

are

important to remember that open- about
13% over a 15-year period
ing up a new market, in this case does not in itself
tapping

debt

the

debt has not been much in

evidence.

purely seasonal influences, there
Shifting attitudes toward was no net reduction in instal¬
interest.
debt, the wider variety of uses of ment credit at all, and outstand¬
credit, and the greater accessibil¬ ings rose steadily
througnout tne
Impact of Easier Terms
ity to credit also contribute to the year. In 1954, instalment debt re¬
What happened was that people
relatively faster growth of credit payments exceeded
new
credit
could buy new cars with less cash volume.
There also has been a
granted in the early part of the
and with lower monthly payments drift over
the years toward more
year, but the dip in outstandings
than previously. Within the group liberal terms—a
highly irregular was only 3% or $345 million, sea¬
which customarily tends to buy drift because of
Regulation W and sonally adjusted. By late
spring,
new cars, many persons presum¬
other influences, but nonetheless the
volume of credit was rising
ably accelerated their new car a discernible trend. Not only do
again and contributing to pur¬
purchases by a year or two be¬ more liberal terms induce more
chasing power several months be¬
cause of the favorable terms. Even
people to buy more on credit, but fore industrial production turned
more
important,
dealers
could they also expand the volume of the
corner.
more

from

sup¬

average.

out

consumer

answerable

lose this $5

stimulus, but it could be
growth in consumer
made<up by a general increase in to the burden on individual bor¬
beyond its previous peak instalment credit contributes to wages of only 2 %%■ or a cut in rowers. Last spring, the Survey of
taxes of
relationships to
income
is
not purchasing power and helps put personal
15%, neither Consumer Finance showed us that
necessarily proof that the volume men and machines back to work, possibility < requiring
an
undue only
about
one
eighth
of
all
outstanding is above a sustainable in the later stages of a boom with stretch of the imagination. Admit¬ spending units or a quarter of
level. A good case can be made many lines bumping
against the tedly the impact of instalment those with debt were committed
for
the
existence
of
a
secular ceiling of capacity, it adds fuel to credit changes is centered in the to pay out more than 20% of their
trend
in the relationship
itself. the fires of inflation, though in strategic consumer durable goods income
every
month. About
a
That is, there seems to be a tend¬ this it is not much different from sector, but it would be difficult to third of all borrowers had
liquid
other forms of credit. In a down¬ say whether or not the stimulative assets sufficient to cover their en¬
ency for consumer credit to in¬
Yet

by

pay

question of whether there

is too much

billion

turn, repayments subtract from
badly needed purchasing power.

The

unchanged
in
example, not.a forecast

credit

in his car, and hurt the consumer

making -him

remained

1956—an

—the economy would

27

100

Adelaide St."

West,_ Toronto 1, Ont.

;

28

The Commercial and Financial
28

Chronicle

.

.

Thursday, January 19, 1956

.

(288)

had in
levelingoff in sales would bring a levelof

Continued from page

27

accounts

bank

govern¬

or

bonds,
but
not
amount of their debt.

ment

the

months

that
lot of
credit

But

1955, and a
cars
have been sold and
extended since that time.
in

was

would

full

early

two

however, is mounting and

course,

existing ones are paid off; in fact,
the Survey has found that families
with debt are more inclined
to

Roughly one fourth of

hardship to make
payments and another

ment
some

other

them

forced

to

purchases.

words,

about

sumers

were

one

of

of

other

is

con¬

purchases.

families

one

of the debt and the

of

tribution

indicate

will

constant

con¬

credit

consumer

to

low levels of delinquen¬

cies, repossessions, and

losses and

further

in the

increases

use

provided, of
can
keep the

credit,

consumer

that
quality high.

we

course,

de¬

in the
of Allen
Company, New York, has been
Allen,

partner

investment banking firm
&

chairman

industry

in 1955. You

can

shift

mates of the increase

your

One favorable feature

appreciable dilution of the quality

new

C. Reid

a

g e r

en

of

Consumer

that

one

Finances

fourth

rapidity

indicates

of families

with

of

toward

credit.

instalment

outstanding

credit

to

maintain in 1956 the same volume

Co.

Treasurer:

Henry VanderVoort,
Nauman, M c-

Mr.
is

now

route

to

Fawn & Co.

Manila, B e n-

A

guet's head¬
quarters, to

ment

was

also

made

of

the

get first-hand
information

reappointment
of Fred J. Oppat

intensive

credit.

The

use

forces

of

income

in

Herbert Allen

of
re¬

the

brackets, development of
and favorable attitudes

debt,

&

and

on

the

opera¬

tions of the company.

Benguet operates one of the
largest gold mines in the world as
well as the largest know deposit
in

the

chrome bearing iron
world. The company

appear

destined to

has characterized the post¬

such

as

war

decade, there

is

place for

a

also

operates lumber, timber

properties and
sulphur property to develop.

four other chrome
one

n n o u n ce¬

A.

Warren

Wood

as ExecutiveExaminer and the
appointment of Betty N. Suiter as

Secretary and
Assistant

Secretary.

board for

the

to

elected

Governors

of refractory
ore

and
continue except in the case of a
lime properties.
with which it turns over. More
Benguet, which
Finally, We face the question of
than 10% of the outstanding debt where do we go from here. It will major economic reversal. In a fa¬ currently employs approximately
vorable
economic
atmosphere, 6,000 people,
is repaid each month. The Survey take a much smaller expansion in
recently acquired

of instalment debt is the

W.

Man-

.

Allen

trend toward more exten¬

uses,

Andrew

General

down from

sponsible for this trend, including

probably be back in the market

Roy

Neil,

picture, we have

In the broader

concentration

Vice-Presi¬
dent:

President

mobile industry.

consumer

&

s

about the auto¬

are

more

d

m o n

Company.

Hausserman,

esti¬

I

Baker,

by
Judge J. W.

figure according to how op¬

and

Con¬ 5 i

announced

in consumer

credit next year up or

sive

Wood,

ing Co., it was

$4% billion increase

a

of

•

A.

Warren

Benguet

volume of sales

that caused a

1956:

President:

of

in 1956 would

in automobile paper

seen

for

board

of the

solidated Min¬

finance the same

that

Elects New Officers
DETROIT, Mich. — The Detroit
Stock
Exchange
announces
the
election of the following Officers

directors

elected

estimated that a
$1V2 billion

has

spokesman

Herbert Allen Director
Herbert

Detroit Stock Exch.

*

'

net increase of only

middle

soon.

gradually

automobile

An

cline.

emphasize that there has been no

again

of

so.

should

payments,

of the soundness

evidence

do

timistic you

-

,

purchasing power. Recent reports

Turnover

these

debt than those who are

rate, the rapid turnover

At any

temporparily out of

Rapidity
of

In

new

debt free.

postpone

fifth

the market for major

Most

incur

that debt repay¬

admitted

fourth

pay¬

great many of these families, of
acquire new debts as the

A

these found it a

instalment

complete

would

Only about 7% would still be pay¬
ing on this debt at the end of 1956.

October
the Survey Research Center found
that 45% of consumers had instal¬
ment debt.

early

ments on their debt within a year.

in

that

know

do

We

still

should

Thus, the net
increase in outstandings, which is
the excess of extensions over re¬
to

continue

this year
have
it paid off in six
or less and an additional
debt

fifths

a

credit. The volume

Of Consumer Credit
some

we

other words,

In

ing-off in extensions of instalment
of repayments,

Factors in the Growth
instalment

that

sales

credit

1955.

three-year term are:

a

Harry A. McDonald, Jr., McDon¬

ald, More & Company; Roy W.
Neil, Andrew C. Reid & Company;
John K. Roney, Wm. C. Roney &
Company.

the

Other Governors making up
Board

C. O'Donnell and

of R.

Dilworth

Lawrence H.

are

Company,

Raymond W. Miottel of Paine,
Webber, Jackson & Curtis, whose
terms expire in 1957.
Charles E.

Parcells

A.

Charles

Exley.of

&

Company, George A. McDowell of

B 1 o s s e r & McDowell,
expire in 1958. Ed¬
ward C. P. Davis and William A.

Straus,

terms

whose

J. BRADLEY STREIT & CO.

Counsel

as

will

Edwin

and

White, Bower & Prevo

of

Bower

Cudlip

&

McKean

continue

Wright,

Dickinson,

of

Walker

Davis,

LIMITED

will continue as Auditor.

MEMBERS:

Nominating Com¬
are:
Samuel

Elected to the

1956

mittee

Calgary Stock Exchange

The Toronto Stock Exchange

for

Hague,

Smith, Hague,
Charles A.

Noble &
Kreidler,

Company;

Canadian Stock

Stock

Edmonton

Exchange

Exchange

c/o

Baker, Simonds & Company;

MacArthur,

Reginald

Kenower,
Peter M.

MacArthur & Company;

Charles A. Parcells
Company,
and Raymond
C.

Macpherson,

DIRECTORS:

6

O'Donnell &

J.

Bradley Streit

Joseph A. Ilackett

J.

Douglas Streit

C. William Streit

Company.

Harry J. Shanacy
Wilbert B. Bell

A. S. E. 5 & 20 Club
Receives Slate
'

Philip

Diamond,

H.

President,
& 20

American Stock Exchange 5

80 RICHMOND STREET

WEST

Club, has announced a slate of
new officers which will be elected

EMPIRE 3-7477

organization's annual meet¬

at the

TORONTO, ONTARIO

ing on Jan. 19, 1956.

composed of
Exchange members who

organization,

The

regular

seats for 25 years

have held their

has
proposed Rulley
for President; Harold J.

more,

or

Koerner

Vice-President;
Jacob
Treasurer;
and Ray¬

Brown,

Feinstein,

ALATOR

CORPORATION LTD.

C.

Leonard

of the Club's

Mining and Industrial Financing

Greene,

Chairman

Entertainment Com¬

announced that an over¬
was expected at the

mittee,

Canadian

Secretary.

mond A. Bau,

crowd

flow

organization's annual meeting and
dinner
which
will be held at
Luchow's restaurant.

RECENT UNDERWRITINGS:

CONSOLIDATED

EUREKA

SUDBURY BASIN

CORPORATION

LTD.

MINES
•

LTD.




J.

•

HOYLE

BRADLEY STREIT,

JOSEPH A.

The

FROBISHER LTD.

QUEBEC METALLURGICAL INDUSTRIES LTD.

MID-CONTINENT GAS AND OIL LTD.

J.

*

MINING

"

COMPANY LTD.

of dpwntown

C. WILLIAM

STREIT, Treasurer

STREIT, Secretary
WEST

EMPIRE 3-1451

New York, prior to

L. D. Sherman & Co.
L.

D.

Snerman

&

Pine

Co., 30

Street, New York City, announce

the

Edwin

firm.

trading

TORONTO, ONTARIO

April

on

Edwin Abele Joins

that

80 RICHMOND STREET

organized

June, 1921.

HACKETT, Vice President.

DOUGLAS

Club,

17, 1947, consists of. 160 members,
68 of whom joined the Exchange
when it was known as the New
York Curb Market on the streets

was

as

A.

Abele

department.

formerly in

partment
Barnett.

of

has

co-manager

Mr.

joined

of

the

Abele

the trading de¬

Franklin,

Meyer

&

.1» ^r^Vjw-'W, »Wi?ii.%•'». uW.t+itiy&> ft..1

■iMWEwwMi'MiimiMiiiimiiiiiiii wwniw»iiw»i.»<w><w>h>iCT\*!*>,•

Volume 183

Number 5460..

nij^, ,r

1,-

w«.i

,

u

Mutual Benefit Life raises its employee retirement
age policy
to 68 on an individual case
by case basis; Research substanK

,

position

r

tirement

t

ifp

in

"American

business and

indus-

a

intending to discard age 65
hard and fast retirement

the

nation's

12th

largest

life

a

employees to

in-

con-

tinue employment until age 68.
W
and

Paul

Stillman

VRrLl
H. Bruce

Chairman

S^man,

Palmer, President,

of the Mutual Benefit Life Insurance

Company announced that the

Directorate3 give

more

trade union

effective

assets "

noticeable

Thev

'trend

SI??hprp

toward

"a

postpon-

ing the age for retirement'' in
American business and industry.
J
The

proved

Board
an

of

Directors

amendment to the

such

a

fader's

and govern-

ment specialists have argued the
P°int of aSe 65 retirement. In

recognition to "thp rnmnanv'c hn
man

by

the

premature retirement"

probably

apcom-

over

declaration

$5

caused

billion.
many

was

This
large

those instances where it is evident
to the company that the best in-

with

terests of the

pension

the

drives

com-

problem as their great
industry - sponsored
plans in 1948 and 1949

for

i

the century. Even as recently as

monthly

our

&

Mutual

Benefit

have

studies

sive

Mr.

Board,

chairman, said

man,

On

Still-

made

area of
Ontario, Silonco holds
claim-groups covering a total of 6,500 acres.
Extensive exploration programs on several of these
groups has given encouraging results.

tirement. "It was clearly evident,"
he said, "that age 65 is an arbi-

trary age for retirement and to
apply it inflexibly is unrealistic
in

In

light of recent develop¬
ments.
Among these were cited
the
increased
longevity of men

a

kinds of assets," Mr. Stillexplained. "One of the most
valuable
are
the human
assets,

Members:
STOCK

EXCHANGE

THE INVESTMENT DEALERS' ASSOCIATION OF

CANADA

retirement at

44

King St. West

Toronto 1

depression
of

V

EMpire 8-4561

I

^WUWVVVWHHHHUUVWUHVUVUVVUWUUUWHUM,

an

as

chosen many

age

an

in

ago

a

holds

substantial

a

Glenmar
drill
LaCorne-LaMotte lithium

participation

in

in

group

the

Quebec.

Silanco

is

currently

negotiating

for

copper-nrospect

properties, in British Columbia and the Noranda Area,
Ontario.
Silanco

holds 338,961 shares of Cobalt Consolidated
Mining Corporation Ltd. and 12,000 shares of Quebec
Metallurgical Industries Ltd. and $19,000,000 of Cobalt

Chemicals

Ltd.

bonds.

of business
theoretical point
era

in

that

fact

The

retirement.

acre

1,900-acre

camp,

are the brains, skills, abil¬
ities, initiative and loyalties of
the people who comprise a busi¬
ness.
We found, as a result of our
studies, that these human assets
were sometimes wasted by forced

years

Ontario, Silanco

Lithium Mines Ltd. which is currently preparing to

of

composed

of

area

with diamond drilling currently

Townships Area, Quebec, Silanco holds
property.
A geophysical program is
planned for early beginning.
3,900

a

Silanco

is

uranium

In the Eastern

country and
workers were
able and willing to continue em¬
that many

business

River

18 claim group

an

under way.

this

in

women

Blind

the

holds

the

and

owns
two
former producing cobaltCobalt, Ontario—the Violet and Beaver.

at

lease

a

seven

which

TORONTO

LIMITED

In the Bancroft uranium

by

the company on the subject of re-

man

THE

MINING

COMPANY

arrangement
with Cobalt Consolidated
Mining Corporation Ltd. development work is planned,
commencing with the company's Beaver mine.

that exten-

been

Company

silver mines

■HEAD

1300-100

ADELAIDE

OFFICE.

ST.

W.,

TORONTO

1,

0NT.

this magic figure of
65 was chosen largely because it
is the criterion for eligibility for
social security benefits points up

many

a

cases

basic weakness.

"Age 65 is outmoded as an in¬
retirement age.
Our re¬
in this area showed defi¬

flexible

Our latest Issue of

Canadian Metals Survey

search

nitely that the trend is toward ad¬
vancing retirement, a trend that
is supported equally by manage¬
ment and the worker, as well as
by organized labor.
"We

Available

on

request

Members

217

BAY

STREET

Toronto

Stock

Exchange

feel good management

an

John M. Easson & Co.

enlightened

attained




In

order-

from

a

those

who

will

maximum

available

For

action

the

President: Hon. Leslie E. Black well, Q.

standpoint

for

continue

not

beyond

in

65, the

age

those

at present at

Toronto

Director: Andrew Robertson

Toronto

Director: Martial Dumulon

Haileybury, Ont.
Mine Executives

E. E.

Campbell, B.Sc., Mining Engineer, Manager

J. E. Armstrong, B.Sc., Mining Engineer, Assistant Manager

Metals Produced

actual retirement.

SILVER

Jos. McManus Wire to

Co.,

&

COPPER

NICKEL

Operating Mines

Jack M. Bass & Co.
McManus

Amos, Que.

Director: Dalton Dean

COBALT

Joseph

Toronto

George E. Buchanan

that age.

continuing in employ¬

upon

Derby, Conn.

Secretary: John T. Symons, C.A.

pension benefits will be
as

Toronto

C.

Vice-President: Paul H. Hershey
Treasurer:

equity

ment, pension payments will com¬
mence

Officers & Directors

the

will

maintain

pension

employment

to

Board."
to

LIMITED

A

ages

approach

through

taken by the

Mining Corporation

dictates

company.

our

retirement

of

TORONTO, ONTARIO

Telephone EMpire 4-1138

CONSOLIDATED

of productive

use

flexible

problem
be

:

in

manpower
more

COBALT

taking this step because

are

we

39

Broadway, New York City, mem¬

Cobalt Lode Mine

Agaunico Mine
Kerr Lake Mine

Christopher Mine
Crown Reserve Mine

Foster Mine

bers of the New York Stock Ex¬

change,

announce

of

ment

a

connection

Co. in

direct
with

establish¬

the

private

Jack

M.

Nashville, Tenn.

wire

Bass

&

The Mc¬

Manus wire system coverage now
totals 37 cities from coast to coast.
On

Jan. 28 and

Manus

meeting
of
in

&

of

all firms

Chicago

sador.

Co.

is

29, Joseph Mc¬

sponsoring

partners
on

at

and

Outside

Exploration

Blind River Uranium Area
West Hawk Lake Lithium Area,

Manitoba

Temagami Copper Area, Ontario
Nairn Township Copper-Nickel Area,
(Sudbury), Ontario
Mine Office: Cobalt, Ont.

a

traders

their wire system

the Hotel Ambas¬

Head Office:

100 ADELAIDE ST.

by

Gimma is located in the New York

Holdings and Current Activities

many

WILLS, BICKLE & COMPANY

made

office of Hornblower & Weeks,

REFINING

The

that with the older ages has also

"A

request.

announcement

an

SI LANCO

ployment at age 65.

on

partner in the

director of Crystal

shreienor?1SLaP' ^rnnoanv ^Mr

D Keim> Secretary-Treasurer.

It has also been pointed out by

INVESTORS DIGEST
Available

a

students of problems of the aging

the fact

Copy of

keen eiected

general population since early in M. R. Keim, President and Donald

i

a

f*rm °f Hornblower & Weeks, has

ana

at 785 sixth Street to engage in to
a securities business. Officers are

in- the

of life

expectation

xr«-w,

Colo.

C°' has been formed with °fficeS 0il and Land Company, according

steadv increase

a

omlst> Sumner Slichter declared and acumen.
*hat
anr\ual loss in industry
in explaining the action of the
from '

employee
benefits plan corporations to re-evaluate their
which will permit employees to retirement situation. Labor unions
continue working until age 68 "in too have been
deeply concerned

A

have noted

1950 the respected Harvard econ- come improved health, vitality

pany's

employee and

BOULDER,

the 20-year period of 1931-1951,
there has been an increase of more
than a year. For example, males
a&e
*n 1931 could expect on
the average to live 1L77 years
longer, while in 1951 this figure
home office employees will be had increased to 12.75. The maffected at this time.
creaseis even greater for fema es
For several years social work- the
life expectation impioving
ers, economists, psychologists, the more than two years during the
Medical profession "business' and same 20~year period.

said,
in
anchange which would

own

served

Previously the company's employee benefits plan required all
employees to retire at age 65. The
company, which has assets of $1V2
billion, employs 3,700 people
throughout
the
country.
Only

company

nouncing
permit its

be

as continuation."

date,

surance

will

pany

a

the'Mutu^rBenefit

advancing, flexible retirement resulting

in conservation of human assets.

try

at

Joseph Gimma,

(Special to The Financial Chronicle)

c ompulsory re¬
i' fixed age which

against

:

29

Jos. Gimma Director

Keim and Co. Opens

...

,

..

a

toward

Tf'V'vr*,<'>ttr«WMMinRMww

(289)

4,-ru-

trend

'i-

The Commercial and Financial Chronicle

Trend Toward Retirement Age Postponement8ained n,0It,entura-For consistent
part, labor has taken
the most
bates

-JBT-W, •fvv

Suite 1300

W., TORONTO 1,

Ont.

30

The Commercial and Financial
Chronicle

(290)

benefits

are
widespread.
They
important and highly acceptable part of our economic

are

Competition and the
^
Taxation of Co-operatives

life.

Associate Professor of Finance

them

on

serious loss of

marked financial advantage

a

revenue

form

come

Among
in

venes

hills

many

to

ings to

January will be one or

More

vantage of co¬

operative

a s

such
tion

ices

revenue

but to

place the co¬
operatives on

their

Robert

T.

gigantic

Patterson

and
long - established
rulings, co - operatives

Treasury
can

avoid taxation

part,

and

in

on

some

their earnings.

some

more

the

cases

all,

of

It is possible, also,

business

Private

net

not

are

myriad,

and

best

wise

banded

together

When

taxes

other

many

Congress
by

buy

levied

were

forms

at

business,
co-operatives

favored

Tax

rate

Statute

imposed

1%

a

The

Corpo1909, which

of

tax

on

of

exempting them.

the

on

for

the

mutual

benefit

of

their

members."
There
to
a

their

slight

so

of

viewed

for

objection
advantage for

tax

a

business that

been

is

on

much

was

sympathy

revenue^ acts
exco-operatives;
of all

others

was.

for

most

of

patronage

taxable

income

as

received

that

to

association

itself

paid

This

-

not,

was

of
.

tions when paid out
it

meant

earnings

that

As

to

This

tax

come

their

meant,

rates

,

cos*s

serious

loss
of

source

of

the

not

competitive

dividends,

as

advantage

corporations, it would modify that

part

some

toward

tax

equality.

step

a

Then too, it

the

sweep,

would
earn-

yield

,,

,

.

-,.

,

new

such

Merely

to the whole

under -certain
received by

also,

conditions,

the members

Since

1952,

when

,

problem of tax dis¬
lead to fur¬

appraisal of it by Congress.

Meanwhile,

court

...

extent that

the

to

the co-operatives use the methods

.

.

decisions have

ther

divi-

as

several

proposal

the

legislation calls attention

crimination and may

exemptible

ease

•

.

bers

became

to

revenue

little the burden upon all other

a

were paid or allocated to mem-

...

of

he d that when

tax

which

escape

now

are

certificates that allocate

co-opera-

available to them and which

tives'

fair

perfectly legal, they

income

vaiue

have

they

^

no

received
,

certificates

by

bearing—the

the

is

are

and

over

These decisions

ihl

f

-

10

,

noninterest

usual form in
earnings

were

and

a

they

tl

m

as

gives

more

Congress, for

any

tax exemption

sufficient

surprise
it

gradually drive them out of busi¬

-'4'

earnings

are

y

effi¬

as

cient and economical in their op¬

to

pos-

advantage

competitors, they can

ness.

blow to

a

their

without

great extent

Co-operatives that

made

th

are

gs are

And

them

part

erations

as

their

corporate

petitors do not need

and

earnings ana

to

survive

and

a

com¬

tax subsidy

grow.

SHARING

of

in¬

corporate

what

had

that

CANADA'S GROWTH

in

Revenue
make

financial

heavily

MONTREAL

rivals.

1951,

Code

the

a

many

their

over

corporate

When,-

and

gave

marked

a

the

CANADIAN

Internal

amended

was

STOCK EXCHANCE

to

undistributed

earnings
taxable, little
gained for the Treasury. The

of all
co-operatives
was

co-operatives

could

allocate

Savard

the

.

230 Notre

Thus,

several

dollars

paid

MONTREAL STOCK EXCHANCE
CANADIAN STOCK EXCHANGE
TORONTO

STOCK

of

that

to

"industrial"

can

increase

place since 1874

exchanges for the trad¬

shares

ing

the

services, and in
"

has

enabled

their

MONTREAL

more

cor¬

of

mining,

oil

and

industrial securities.

porations.

be
The

100

member firms with 425 offices

throughout the world

and

and

instances it

some

major

Canadian and U. S.

saving, they

facilities

them

of

millicn

otherwise

their

leading

for

Treasury

With this tax

sources.

One of Canada's

mem-:

promissory

hundred

would

the

Canada's
market

is added
annually to the co-operatives' re¬

EXCHANGE

Dame Street, West

earnings-; to

form

expansion.

Members

.

in

to

notes, certificates of benefical in¬
terest, and the like, while keeping
tne cash, tax
free, for growth and

Hart

6-

their

bers

continue

assure

serve

the investor

prompt execution of orders.

to

buy out
taxed com¬

heavily

petitors.
QUEBEC

•

TROIS-RIVIERES

DRUMMONOVILLE
ST. JOHNS, P.O..

•

*

•

Tax

SHERBR00KE

CHIC0UTIMI

some

free

prices

than

petitors.

TKETF0RD MINES

earnings

co-operatives
those

And

also
to

of

permit

set

better

their

where

tax

Canada's
M. S.

E.

Security

C. S. E.

Market Places

com¬

favored

patronage dividends combine with
better

40

Exchange Place, NEW

Tel.: HAnover 2-0575

170

Westminster Street

Ocean Front at 67th




prices,

patronage

YORK

TIL A':

NY 1-2339

PROVIDENCE,

to

the
the

attraction

of

co-operatives is.

WRITE

FOR

A

FREE

BOOKLET

AND

MONTHLY

irresistible.

.

P..

In

recent

markedly

St., Miami Beach, Fla.

years

co-operative

upward.

mates of the

culture,

the

business

trend

cf

has

been

Latest

solely

ST.

FRANCOIS

esti¬

Department of Agri¬

made

453

for

farmer

co-operatives, show that between

are

enjoy the

can

government

in its cost.

if the

case

of

participating to

nontransferable,

rn_onpratives'

Treasury

benefits

as

the

y

,

members. That

mar-

not taxable

are

h

,

of

private

over

advantage and be, at least,

taxpayers.

dends.

sug¬

tax-in-'

the

end

co-operatives

of

—

Although

patron-in most*

revenue

funds

advantage
taxed

Toronto

would

duced

corpora-

government,

.,

_

when

be; considered
reconvenes.

withholding tax that he

gests

^ax exempt to the extent that they

minute loss to the Federal

a

co-operatives

to

the

ings of the co-operatives—already

a slight tax sav¬
ing to the co-operatives became a

Plateau 3971

the

,

Then, at one

Government and

MORGAN, O.B.E., M.C.

Private Wire

on

:i however,

rose,

been

DAVID CLARK

will
Congress

co-operatives'

bearing

Were

upon.

,

'he earnings of private
but

acted

not

seems

one,

taxation" that applies to
.

late in the

came

was

likely, however, that the
Secretary's proposal, or a similar

earn-

course,

and

earnings the dividends

credited

or

members.

MONTREAL

It

to its members if it did.

or

suggestion

session

did

jngs,

subject to

•

it

allocate its

or

apply

practically tax exempt by:'
liberal
Treasury rulings..' These
rulings allowed them to deduct

cases, that only a small
the earnings could be

D'ARMES

if

out

patronage

would

It

The

Then, at least,
earnings of a co-operative
were subject to some
tax—either
the

with¬

20%

a

on

salaries.

who

the

to

of

divi¬
in the
same manner as the present with¬
holding system for wages and
tax

dends.

them.

not pay

tax¬

Hum¬

Ways and Means Commit¬

enactment

holding

were

those

tax.

COL. W. E.

tee

period

dividends

of

Secretary

made

from their

507 PLACE

House

was

But

the

avoidance

double

prompted

co¬

phrey, last July, to suggest to the

conjecture that the indue, in some considerable part, to competitive advantage through the leverage of tax
exemption.
-

the

iarmers'

This
ation

high
income, it

fair

a

crease

Thursday, January 19, 1956

.

patronage dividends of
operatives to escape taxation.

As

year.

.

the

bil-

very

corporate

gen-

enlisted.

income

of

trans-

$2.3

per

period

a

rates

their

from

^
co operatives earn
experimental, allocated.

as

which

the

was

1952-53

nonredeemable,
then little

was

form

to

tax

income

of
corporations, exempted various
organizations, including co-operatives, which "operated exclusively

and

EXCHANGE

to

wholesale goods that served their
daily needs.

Successive

EXCHANGE

or

tage.

^otual associations

empted

MEMBERS

v a n

for buying and selling. Here and
there in the cities consumers like-

had

MORGAN & CO.

buy

to

d

a

goods they purchased were
overpriced,
sought
economic
strength
in

groups.

are

co-operative
of individuals

.together

the

$9.5 billion

the

mere

Many are
firms
with
far
flung
operations.
They man¬

the

lion

them,

of those who bought their
crops, or when they believed that

business.

wholesale, and retail
of products; they pro¬
banking,
insurance,
tele¬

activities

STOCK

corporations

mercy

of whom belong

of

to

and

CANADIAN

contrast

Farmers^ especially, when at the

serv¬

ufacture,

STOCK

their

taxed at from 30

are

small group

erally

MONTREAL

marked

and

increased

of-

favored

stockholders.

joined

sell

phone service, irrigation, housing,
medical care, and electric power;
they gin cotton, truck livestock,
grind feed, and pack fruit. Their

greater

in

ordinary

on

a

who

million

thousands
vide

is

of

52%

tax

co-operatives and

their

was

a

associations.

volume

neighborhood

principal
competitors.
Under the present
law, as it is qualified by court
decisions

or

three

over

These associations

nearly
equal basis
with

provide various

considerable

more

sometimes

the

But

Originally,

earn¬

such

They
gross annually an estimated $13
billion.
The
majority of them,
among
which
are
the
biggest,
serve farmers; but city consumer
co-operatives and retailer-owned
co-operatives,
also,
transact
a

important
loop hole in

a

those

11,000 co-operatives

well

individuals,

merely to plug

system

for

to two

not

an

the

than

goods and

-

of

legisla¬

want

allocate

in the United States buy and sell

Eociations. Advocates

to

their members in

not taxable

ad¬

tax

legal

prepetual

income, and their
stockholders pdy tax on most of

that when received they are
as individual income.

way

and

corporations
to

corpo-

the dividends disbursed to

them

for

be

Congress when it con¬

intended to reduce the pres¬

more

ent

the

in

of

that

and

while giving

the

of

tax.

to

enjoy the

of

justify the corporate in-

members

corporate rivals.

offered

to

status

are

business, such as
liability for their mem-

fered

their heavily taxed

over

they

existence—criteria

the bills proposed in Con¬
gress to reduce the present tax advantage enjoyed by cooperatives, presents reasons why these organizations, which
compete with other forms of enterprises should bear an equal
burden of taxation. Says' present tax discrimination in favor
of co-operatives causes a

and

ber-owners

■

co-operatives

prerogatives

limited

CJaremont Men's College

Patterson, in commenting

the

corporations
legal
rate

Prof.

of

1940-41
actions
this

.

Most

PATTERSON

By ROBERT T.

an

.

XAVIER

MONTREAL, QUE.

ST.

REVIEW

Volume 183

Number 54C0

...

The Commercial and Financial Chronicle

(291)

How Population Movement Creates
Markets for Goods and Services
in analyzing impact of

experts,

sales opportunities.

new

Point out that character of

new

variations

addi¬

children; (2) continuing decline j
working-force age groups, and (3) further increment in ^
over-65-age group. Describe factors governing migration and
its impact in various sections of the
country.

in

total

population

States

and

within

from

of

the

the

of

the

States

that

the

United

various

United
fact

the

on

areas

arises

people

are

markets and that figures on num¬
ber of people are needed as the
of the markets for
many

measure

products.
v.But

!-/://

-

the

changes.
has

sus

■

population
total
The Bureau of the CenV
devised
a
population

"clock" which is

display in the
lobby of the Commerce Building
in

on

Washington, D. C.

One set of

*Joint paper read by Mr. Brunsman at
the Winter Conference of the American

Marketing
Dec.

Association,

27,

1955.

-:

New

York

8

seconds

number

to

of

the

year

births

record

per

indicate

rate

in

is

of

that

the

that

United

24

every

the
by 1

,s.

a

h

birth

remain

We

at

would

The

and

in

death

from

i

tt* w

in

visual-

situation

rates

i

and

change

current

is

turns

sec¬

show

the

addition

total

of

the

by

over

to

the

1

of

its mark
ture
the

to

on

of

at

the

rate,

same

structure

population.
who

States

in

the

Most

of

arrive

now

the

smaller

even

younger

age

foreign-born

1 /10th

to

an

49

than

of

the

years

1 /5th

portion
But

groups.

accounted

1950

for

population

of age and for
of

the

40

more

population

Birth-Death Rate

Eut these

In

60

&

Co.

TorJ{ Stoc\> Exchange and other
Leading Stoc\ and Commodity Exchanges

on

have,

reducing

however,

5, N.

is apparent not

ture

Y.

in

in

future

to

the

middle

is

Tne

to

1930's,

increase

5

the

among

variations

of

t

General Fund

e

low of

the

the

incorporated

resources

holdings of Canadian stocks and (2) rein¬

vesting all net earnings at low tax cost.
be obtained from
or




COMPANY
Street

Florida,1

of

in-

example, in the period
1954, the population

States declined and four

seven

Recent

figures
are
available
from the Current Population Sur¬
vey

and

United

States

the

168

areas

areas

more.

of

lation change had

births

over

States

would

creases

been

of

excess

deaths, all except six
have

ranging

shown

only

in-

from

6

to

the

States
m0ve

people

do

not

from

of

stay

house

the

United

"put."

They

to

house, from
city to city, from county to county, and even from State to State,
in any area the number of movers
and migrants may be quite
high
without

affecting the total

lation of the

In

area.

-

popu-

some

standard

used in

the

of

areas

in the

and

the

total

of

metropolitan

1950 census.

In

account for

more than 97%
^population increase
be¬
tween April; 1950 and
April, 1955.
Thus, the standard metropolitan

the

areas

showed

million

13%,

But

rural

1950, 56% of the population of the
United States lived in these stand¬
ard metropolitan areas. But these

registered

increases
of
18%
or
If the sole factor in popu-

population changes in the

on

urban

the

an

whereas
standard

showed

increase of

inhabitants,

an

the

11V2
than

or more

outside

areas

metropolitan

increase

areas

of only

300,inhabitants, or about V2 of 1%
during this five-year period. Fur¬
thermore, the central cities within
000

the

standard

accounted

for

metropolitan
only

l/6th

areas

of

the

total increase within the standard

Continued

cases,

on

r

page

32

Keystone Fund

eystone

Custodian Funds
With the investment
|

RESERVES:

INCOME:

ofC an ad a, Ltd.
A

objectives of

Series B-l

iSeries B-2, B-3, B-4,

long-term

K-1,5-1 and 5-2;
CRGWTH:

fully managed Canadian

Investment

Company seeking

Series K~2, S~3, S~4

Prospectus from

are

your

Canadian Law*

local investment dealer

15

in¬

50

or

Company of Boston

Congress Street

Boston 9, JMaaa.

20%. This

by 1 mil¬
about

or

in

of

the

'30s.

The

the population

30

in¬

to

44

ANGELES

West Seventh Street

Specialists in

.of age, however, was more
sufficient to offset the de¬
in

the

15-to-29-year group.

Foreign Securities

Population Projections
We

have

revision of

recently

completed

a

projections of the
population of the United States to

years

our

was

greater

by

<jifon/wtdandfP. PBleicft/icedek

V2

dnc.

million than that indicated by the
highest of our four projections

yield

about

ago.

two and

The

estimates

new

of

one-half

are

Associate

Members

SECURITIES

American

Stock

Exchange

projections
30 Broad

population

ranging from 186 million to 193
million in 1965, and from 207 mil¬
lion to 228 million in 1975. These
projections

INVESTMENT

especially

valu-

Telephone
WHitehall

3-9200

Street, New York 4, N. Y.
Teletype
NY

,

0

un¬

-Tlie Keystone

\
;

CAPITAL GROWTH and

certain TAX BENEFITS .under

whereas the number of persons 65
and ever increased
by 15.9%.

yv ars
LOS

;

-

■

accounted

rates

prepared

Mass.

110

from

natural

64 years of age
increased 8.8% from 1950 to
1955,

three

LaSalle Street

in

';

tre¬

1965
and
1975.
These
revisions
have been made
necessary by the
fact that actual growth in the
past

■%

South

of

The groups 45 to

and industries of Canada by means of diversi¬

izo

in Nevada.

This decline reflects the low

birth

tiian

Canada, seeking long-term growth possibili¬

Broadway

or

however,

3%.

cline

61

ranged from

postwar

under

29 years of age declined
lion persons,

years

(1954) LIMITED

CHICAGO

to 31%

States

total

crease

YORK

18%>

California and 19%

for
%ths of
population increase in
this period. The
population 15 to

Canada

NEW

children

by 8 million,

increase

Boston 9,

rate

results

from 1950 to

most

from 1950 to 1955, the total

creased

Devonshire

States

in

For

crease.

as

number

111

1954

these

in

.

only a small portion of the variation in rate of population growth

decline

the

and

in

can

struc¬

age

the

period.
Thus, in 1955, there
nearly twice as many children

years

VANCE, SANDERS

actual

on

some variation
among
in birth and death rates. But

areas

there are young
people
20 to 24 years of
age. In the four

authorized investment dealers

since they

Urban-Rural Changes

num¬

impact

years.

example

mendous

der

may

good,
primarily

very

lation increases from 1950 to
in

deaths

only in the

number of birth

the

®

yzMmMZ%zzzzzzmmMmmzmzzzzzmzm2zmmzzMmzmMZz&

Prospectus

of
the 1950 population of each of the
States of Alabama, Missis-?

three

permitted

ber of babies but their
also be traced into the

dramatic

Private Wire System to Branch Offices,
Correspondents and
their connections in 90 Cities
throughout the United States

fied

similar manner, the

Population Mobility

among the very young than
among
the middle-aged and older

Members Jsjeu;

ties through: (1) investments in the

to
im¬

and

years.
There
have been very great fluctuations
in birth rates. The effect of
these

in

a

natural increase in tie

on

people.

A mutual investment
company

the

Spread

more1- persons to survive
middle
and
older

NEW YORK

in

improvements have had

effect

more

overseas.

on request

WALL STREET

that

public health have
resulted
in
dramatic reductions.in death rates.

They

42

in-

There is

.

Improvements in meaicine

A non-diversified mutual fund

Loeb, Rhoades

example, current

sippi, and Arkansas; and the total

based

are

and over.

iv/PfPanadaj

continuing

under 40 >12%.

are

of age. In 1950, the foreignborn represented less than
4% of
tire population 30 to 39
years of
and

and

are

rela¬

1950, but the heavy

immigrants

the

Carl M.

For

indicate

registrations of births and deaths,

years

the

of

-.Report

area.

estimates

a

year

the

years has left
the current age struc-

the

in the United

age

investing in Canada and

of the

are

States

to current

migration of earlier

current

population

however, migration results in sig-*
nificant changes in the
population

tremendous

a

able 'to estimate the population in these three States
current population of the United declined by from 2 to 6%. In this
States as a whole with a high de- same period in-migration ex¬
of precision. In fact, the ceeded out-migration by more
actual count in APril> 1950 was than 10% of the 1950 base popu¬
only l/20th of 1%.smaller than lation of Florida and of the three
our
estimate
based
on
births, western States of Arizona, Cali¬
deaths, and net migration from fornia, and Nevada, and the popu¬

We

it*

which

age

increase since

12

on

broad

of ago.

abroad;

poulation remains unchanged. Under this hypothetical
condition,
t' e population in each
age group

the
in¬

population

in

in the group over 65
years

figures

Migration from abroad has made
only a slight contribution to the

on

throw

groups;

show

years,

creases

equally

can

constant

rnv*W

year,

'

.

every 2 min¬
immigrant leaves

Thus,

light they
age

growing increase in children

increase

shared

United Stat's does not result from
such
ah hypothetical
situation,

City,

'•

tt

enters

person every

display

not

tionship of immigration

onds; and the dial at the top of
the

the

trr hn

to

is

hypothetical

a

rates

States.

minutes.

average,
creased

an

th

.

age groups.

ize

States

utes, and t' at

population

population

1950

which

million

immigrant

an

for

°ioS

10%

by all

'

Every 21 seconds another set of
lig :ts flashes to indicate a death.
Cther series of lights flash to in¬
dicate

the

young people of school age,

must dis-

allow

nf

fince

4

and

any^and

fact0rs
TnHwtc ?wC^r~

tinn

cfn-p

the

running

over

in

ing

to

actual

ptp

if

Tre

United

the

cur-

If

ifiR^nrv?
t
nJT' ri?re"
nflwml?3eiv ^f11111011'

this clock flashes every

on

of

rrn[

total

TA

lights

tne

n

ber of school and
pre-school

Interest in the statistics

belief, I

intervals

'

tions, rather than actual increase in populations of given area,
is dominant factor in
determining degree of added market potential. Expect U. S.
population, now at 166 million, to range ,V;
from 186-193 million in 1965 and 207 to 228 million
by 1975,
with projections indicating
(1) a substantial increase in num¬

;

from

our

able

changes in
terms, they

four-year period from 1950
continuing decline in some of the 1954,
lhusion you by
out-migration exceeded
reporting that we"'age groups in the
principal work- migration by more than 10%
cdjust the reading of the total at
of ycu has this

population

changes throughout the country, stress importance of attendant

obtain

we

reading cf t is dial.-

regular

Bureau

that

population figures
rent

Bureau of the Census

Census

view

impression

By HOWARD G. BRUNSMAN and HENRY S.
S1IRYOCK, Jr.*

;

States. Some of the
visitors
this display .have the

whb

31

1-515

/

The Commercial and Financial Chronicle
32

.

.

Thursday, January 19, 1950

.

(292)

becomes

Continued,

from page 31

into

How Population Movement Cieates

Services

Markets for Goods and

tude in the farm

metropolitan areas during the five
years,
even
though these cities
standard metropolitan

cities showed
than

an

million

2

The Bureau

increase of less
or

less

than 4%, whereas the suburbs of
these cities showed an increase of

Exact figures are not

but it is known that
crease

side

"In

non-farm

of

population

almost

the

and

same

growth

with

metropolitan areas

a
de¬
magni¬

sylvania, and New Jersey, to the
North
Central
States; from the
North Central States to the West,

Non-

moving out and others are mov¬
ing in, and it is a constant uphill

in¬

fight to maintain the membership

than

seaboard

eastern

the

in

the

Very

This

West.

Far

of

rates

low

will

it

or

lose

its

clientele.

1.1

million

migrants

followed these directions of move¬

non-

combination

of

total

A

the South.

from the West to

and

of an organization.
In a corre¬
metropolitan growth appear in the sponding manner, any marketing
western South, where cities are organization must inform the new¬
growing almost as rapidly as in comers of its product and services,

terior.

Far West,

the

characterized

has

other areas.

the

least

rapid

the 1950-to-1954

substantial

also
rural

in

areas

But

ment.

total of 900,000 per¬

a

bucked

sons

in

tide

the

and

moved

contrary directions.

In

period there was surveys reveal that in each year
about l/15th of the total popula¬
migration out of
the middle and tion moves to a different county.

"Generally

THOMAS A COMPANY
BUILDING

PITTSBURGH

19,

industrial

smaller

centers,

especially in the older eastern
mining and textile areas."
Migration may have a different
impact on various segments of the
population. As an example, migra¬
tion during the decade of the '40s

PA.

accounted for 2.5 million persons,

nearly lk of the 1950 popula¬
of California.
The relative

or

tion

importance of these migrants was

Municipal and Corporate

the

not

Securities

groups

than 1
were

for

same

all

the

of

age

the

State. More
million of the net migrants
within

adults

young

between

20

and accounted
for 2/5ths of the 1950 population
and 34 years of age

this

in

age

relative

The

group.

information

Similar
in

of

change

on

belief that the ad¬

erroneous

rooming

such

More than

during the

1950.

the

Both

in five

one

changed

persons

county

1949heads of
wives of this
year

young

period was obtained in the 1950 families and young
census, and it also showed that age also showed a high mobility,
8V4 million persons, or 1 person with about one in seven changing
in 18, changed county of residence
county of residence during the
during the year. For analytical year. The combined
group
of
purposes,
the
counties
of
the children and other relatives in
United States have been combined their early 20's showed the lowest
into 443 areas designated as State migration rate, with about 1 in
lion of these

different

mil¬

About 6%

Economic Areas.

16

changing county of residence
during the year.
...
The
migration
rate
declined

migrants moved to a
Economic

State

Area

But only about

during the year.

quite rapidly with age for all per¬
sons
and for persons in each re¬

of the State Economic Areas

180

showed

a net population increase
migration, and about 3 V2
million of the migrants between

lationship group.

Among persons
than 1 in
9 changed county of residence in
areas moved into these State Ecothe year ending in 1950, with the
namic Areas. In contrast, almost rate
declining with age to 1 in 40
3
million of the movers moved
among those 65 and over. One in
away from thesk areas of increase. 70 of the household heads or wives
Thus, a total of about 6J/2 million 65 years of age and older changed
migrants moved between State county of residence during the
Economic Areas to produce a net
year, and only about 1 in 20 of
due

to

redistribution of

Vz

million

those

areas

due

little

a

to

more

20

than

migration

to 24 years old more

the

in

persons

65

heads

or

than

with increases. Hence,

and older, other
wives, migrated

during the year.
Of
course,
children
with their

move

the

migration rate is

young

areas.

usually

parents and, since
highest for

parents, it is also highest
5, with 1 in 16

for children under

A
similar relationship is re¬ children changing county of resi¬
vantages of California appeal pri¬
marily to older folks but migra¬ vealed if we analyze the move¬ dence. The rate declines with age
tion accounted for only 126,000 ment of population among
the of child to 1 in 22 for children 14
persons, or 14% of all people 65 four major regions of the United to 17 years of age.
In fact, the
years of age and over in Cali¬ States in the year, April, 1949 to

Underwriters, Brokers and Distributors
of

Corporate and Municipal Securities

that

Origin Shift of Migrants

Company

a

movement

creased in

South.

postwar period,

as

compared with the prewar period.
Perhaps some types of migration
have increased. We have no early

WILLIAM M. McKELVY

WILSON A. SCOTT

FRANK II. "HUNTER

REGINALD R. CHURCH

G. PEARSON RHODES, JR.

WILLIAM S. McKELVY

GELSTON B. MORRIS, JR.

E. PAUL TUNNELL (LIMITED)

In general, this

ing this period.

mobility of the population has in¬
the

children

changed region of residence dur¬

We have the impression that the

was

More

movement

Northeast

to

the

to

and

West

been

Region,

is

of

consisting

quarters

age

to

move

provide

schools for

their children. But after this move

the

from

of pre-school

different

the

with

families

better play space and

specifically, the net

has

that

impression

total of 1.9 million persons

confirm

statistics

available

April, 1950. The 1950 cen?us shows

fornia in 1950.

A\cKelvy §

hotels,

of residence

residence during the one-year

on the average, 12 persons moved
importance of migration was con¬
between State Economic Areas for
siderably less for teen-agers where
each net change of 1 person in
it accounted for less than 3/10ths
of the 1950 population. There is the net population of the separate

an

of

houses, and similar quarters, and
those living as lodgers in private

State Economic Area Changes

Plains, principally to northern in¬
dustrial cities and to California,

non-metro¬

residents

for

households.

Great

the

and

South

western

the

ALCOA

Mississippi Basin.

the

metropolitan growth, on the other
hand, has been greater on the

England, New York, Penn¬

New

organi¬

Even

though I live in a
relatively stable area, families are

speaking, the most
politan growth occurring in areas rapid growth has occurred in re¬
with the most rapid metropolitan sort
areas, in smaller cities in the
growth. Both in the North and West and South, especially those
the
South, metropolitan growth with military or naval installa¬
tions, and in industrial centers
specializing in aircraft and other
military
production. The least
rapid rates are found in some of

represents the difference between
an increase of about 3
million in
cline

has

Elsewhere, however, the two have
shown
an
inverse
relationship,

the in¬

of less than Vs million out¬

standard

and

both metropolitan and

available,

even

Florida

nearly

|

28%.

population.

of the Census

changes from 1950 to Jan. 1, 1955:
rapid

or

zation.

prepared estimates of the cur¬ of
Mobility by Age Segments
fast-growing cities with slow- every year since 1948, the Bureau
population of the separate
of the Census has obtained infor¬
Available
statistics
show
that
growing countryside reflects the
standard metropolitan areas. The
mation in the Current Population
migration is not of equal impor¬
tendency for the cities of each
following is quoted from a recent area to
grow by migration from Survey on change in place of resi¬ tance for all segments of the pop¬
analysis by Rand-McNally and within the area. However, other dence of each person during the ulation. For persons in their early
Company relating to population studies have shown that during year preceding the survey. These 20's, the migration rate is highest

areas' total

9.6 million inhabitants,

active committees in each

rent

Thus, central

persons,

as one moves

not

the

accounted for close to %ths of

population in 1950.

rapid

more

westward from the Atlantic Coast

completed, families tend to stay

comprehensive statistics on migra¬
tion during short

periods of time.

However, the Bureau of the Cen¬
NEW

YORK

STOCK

EXCHANGE

AMERICAN

STOCK

PITTSBURGH

•

EXCHANGE

STOCK

has

sus

EXCHANGE

State

(ASSOCIATE)

UNION TRUST BUILDING

•

PITTSBURGH 19, PA.

Telephone—GRant 1-8700

tion

was

which

Pershing & Co. IFire System

of

1950

of

one-third

nearly

Rell Teletype PG 587

for many years.

censuses

census

on

of birth in the

country

decennial
The

information

collected

or

showed

popula¬

the

born outside the State in

it

was

higher, but the composition of this
group
of migrants has changed

drastically in the
1910, four out of

/
Retail

Wholesale

Brokers

Dealers

Distributors

the
the

migrants
United

years.

nine

born

in

another

tion

that

of

State

within

relative

in

are

various

more

other

likely

State

1518 Locust St.,

impor¬

in the
States

popula¬
has

than

to

be

from

from

Dealers and Brokers in

not

Public Uiility •

Langley-Howard, Inc.
LISTED

•

UNLISTED

•

STOCKS

•

BONDS

one

2

GATEWAY

CENTER, PITTSBURGH 22, PA.

other

Bell Teletype: PG
Wire

694

to

PAINE, WEBBER, JACKSON & CURTIS




The

Industrial

grass

in

Jersey and General Market Municipal Bonds

Guaranteed

Television Securities

and Leased

Line Stocks

Equipment Trust Obligations

,

Bank and Insurance Stocks

the

Mutual Funds Shares

field

nearly always looks
Furniture
movers
do
quite a business in return loads.
I'm sure that most of you share
my experience as a member of a
citizens association, of a profes¬
sional organization, or of a social
club. The membership committee

and

Electronic

greener.

Telephone: Express 1-3700
Direct

we

direction.

•.

abroad.

have discussed
only the net effect of migration
on
the total population of areas
and on the age composition of the
areas.
But migration is not all in
far,

Railroad

SECURITIES

an¬

New

Thus

Philadelphia 2, Pa.

the

changed significantly in the past
40 years. The outsiders nowadays

All Sponsored Securities

Authority Bonds

*

Thus, these figures
the

of outsiders

tance

Municipal Bonds

outside

born

were

In
of

whereas, in
1950, this proportion had fallen
to two in every nine. The remain¬
ing 7/9ths of this 1950 group were

indicate

Active Markets Maintained

40

every

Corporate Bonds and Stocks

States,

United States.

Underwriters

Incorporated

that

living in 1950. In
1910, this proportion was slightly

*

Rambo, Close & Kerner

\

is

one

of the most vital and most

Charles A. Taggart & Co.,
Member

Inc.

Philadelphia-Baltimore Stock Exchange

Investment Securities
1516
KIngsley 6-0900

Locust

Street, Philadelphia 2, Pa.

Teletype PH 677

New York Phone WHitehall 4-7000

Volume 183

Number 5460

....

The Commercial and Financial Chronicle

(293)
put until the children have
pleted their schooling.

com¬

proprietors

and
managers
also
show higher than average
migra¬

After the low migration rate for
persons 14 to 17 years old, the

tion

rate

in clerical

jumps

to

county* cf

1

in

residence

persons 18 and

19,

as

9

changing

among
all
these youths

leave home to attend
school, seek
a job, cr
get married. Thereafter,

rates, whereas low migration

rates

and

shown for male workers

are

occupations, operatives,

kindred workers.

The

fact

that

high
incomes showed a relatively high
migration rate is in line with the

the

migration

relationship to education and

to

cupation which

rate declines with
low of about 1 in 40 for

all persons 65 and over.

cussed.

Employment status as well as
family status affects migration.
Unemployed persons looking for
work

showed

greater

mobility
than employed workers. In
1950,
about 1 in 11 of the
unemployed
had changed
county of residence
during the year, as compared to
1

in

This
,

20 cf the

employed workers.

relationship

moved

to

search of

job and

a

had not located
of

the

new

and

many

different

a

arrivals

county

in

of them

some

Furthermore,
have

the
seniority

less

incomes

of

$6,000

substantially higher

was

for

for

rate

those

with

incomes

of

$2,500 to $3,000. But it is surpris¬
ing that even higher migration
rates

were

incomes

shown for persons with

of

$500

and

to

$1,000. This
between
migration

relationship
income

tends

age groups.

persons

job at the time

a

census.

more

than

migration

1949

to

have

exist within

reviewed

acteristics' of' the

As

Composition

previously

indicated,
be¬
tween April, 1949 and April, 1950,
there

was

a

gross

movement

char¬

the

same

county during
this period.
Thus, about 25 mil¬
lion persons, or 1 in
6, moved to
a

different house in this
one-year
In every year since
1948,

period.
the

group of intracounty movers
has been about twice as
numerous

the

as

In

some

jobs if

more

likely to lose their

reduction

a

occurs.

Education Increases Migration
The

statistics

from

the

1950

census

show

creases

with amount of education.

that

migration

in¬

They shewed that county of resi¬
dence changed during the year for
1

in

30

of

the

who

persons

completed less than five

had

years

of

elementary school, but for 1 in 11
of

the

college

statistics
25 and

are

over

graduates.

These

restricted to persons
to avoid inclusion of

still

attending school or
college. Younger adults have more
persons

formal

periods

than

more

house

in

a

ference

between

the

number

of

in-

and
out-migrants
may
be
small, the composition of an area
might change because of the dif¬

ferences
and

in

characteristics of

in-

out-migrants.

to

be

a

intercounty

the

movers

the

acquainted

character

example,
the* South
gained a total of 30,000 people
from the North Central Region,
this being the difference between
286,000 persons going south and

^

education,
are

more

able to
r

in

elusion

is

oppor¬

graduates

to

to

a

different county

improve

included 27,000

Thus,

same

the

North

non-

gained

In

a

similar manner,

appeal to

economic

The portion of
the

the

serves

city

not

changed.

losing

Italian

most

during the

of

less drastic

Illinois

showed

loss

net

a

of

But this loss is the result of

loss

of

migration

net

by

206,000 whites
which
a

As

was

gain of
a

through

practically

197,000

matter

of

non-

fact, the

loss of 9,000 for Illinois from

to

The

Butcher

of

MEMBERS

1500 WALNUT STREET

Winchester

Teletype
PH-4

then

,the

newly-

The

acknowledged leader in its field, Grinnell's historical
a

Furthermore, the act
is

the

The

market

for

continue

accounts

other

and
But

people, their furni¬
physical

high

a

for

and

portion

of

wearing

thin

lamps

the

draperies

When
these

new

MEMBERS

AMERICAN STOCK

a

house,
ket

NEW ENGLAND SECURITIES

so

for

In

CO., NEW YORK

a

too

are

in

Semi-annual

the

city

one.

and

mover

to

one

The

the

is in the

equipment and

new

Equipment Trust Certificates

as

old

City of Philadelphia

the

and

new
mar¬

new

conclusion, I would like

Philadelphia School District Bonds
as

to

of December SI,

INC.

Massachusetts

Bell System Teletype—BS

the population
ure




of

markets; there¬
are

142

Portland, Maine—Enterprise 2904

able

for distribution

Write for your copy

interested in

areas as a meas¬

of markets.

The

population

of

areas

stroud & company
i

changes, sometimes with consider¬

Boston—HUbbard 2-5500

Conn.;—Enterprise 6800

are

fore, marketeers

(2)

Hartford,

1955

emphasize:

Open-end Telephone Wire to New York

Providence, R. I.—Enterprise 2#4

Appraisals

and

Now available

31 Milk Street, Boston 9,

New York Telephone
COrtlandt 7-1202

PH 30

new

not suited to

are

(1) People

B.
MAGUIRE & CO.,

PA.

System Teletype

and

furnishings.
CORRESPONDENT

Bell

draperies

social

a

physical

position

new

PHILADELPHIA 2,
8-0900

out;

all

we

another

to

migration is
as

EXCHANGE (ASSOCIATE)

1529 Walnut Street

furnishings

new

1914

PHILADELPHIA-BALTIMORE STOCK EXCHANGE

LOcust

job is often accompanied

furnishings
J

thus,

for,

move

well

and

now

equipment. Furthermore,

better
a

become

rugs

And

market

and

into

we move

Company,

door;

faded

are

stockholders' equity.

of this

Boenning & Co.

into

wearing

are

facts

The

fit.

the

near

the

primarily interested in capital appreciation.

favorite chair is

the

of

stock

ESTABLISHED

tendency to overlook
our

the

record

and earnings

less than 8 times estimated 1955
earnings for those

the

laundry equipment

families moving

a

Dilution

recommend

revenues

ranges,

at at least different
quarters.

have

at

to

assets,

belong¬

refrigerators,

from

continuing increase of

accomplished with No
We

of

the

,

Telephone

Manufacturers vf Automatic Fire Protection Systems

ture,

by

UTILITY and INDUSTRIAL STOCKS

York

BArclay 7-4G41

GRINNELL CORPORATION

Entire

portation

a

MARKETS

New

to

available

the

Manchester, N. H.

PHILADELPHIA 2, PA.

.

Philadelphia Telephone

moving and transfer, for the trans¬

is

STREET, BOSTON 2, MASSACHUSETTS

Philadelphia-Baltimore Stock Exchange
Exchange (Associate)

American Stock

reflects

obvious

won't

York—CAnal 6-1613

1910

change.

that

Members oj New York and Boston Stock Exchanges
American block Exchange {,Associate)

New

these markets.

Sherrerd

&.

New York Stock Exchange

INCORPORATED

speed.
PHILADELPHIA

(3) The change in population of
areas

births

resulting
over

from

deaths

is

excess

of

relatively

New York

•

Pittsburgh

•

Allentown

ex¬

•

Lancaster

9
•

Scranton

•

the
of

occurring

City that have

of migration creates markets.
most

evident.

J.

is

Underivriters, Distributors, Dealers in

subject to similar but

are

market.

a

house

&

that

are

Migration changes the character

dingy.

KIDDER

among

,

FEnnypacker 5-2700

There

Ricans.

that

M.

migration

of
and

CORPORATE AND MUNICIPAL SECURITIES

becoming threadbare; that the rug

Investments

A.

the

serve

as

different

a

to

Puerto

the fact that

BOSTON

they

in

change

areas

immigrants,

recently

arrived

We

•

composition

Negroes from the South, and

new

PRIMARY

and
that

sec¬

often

arrivals.

of New York

comes

Milford

/

,

size

appealed successively to the Irish

freezers,

Lowell

even

though the size of the market has

group.

quite

newest

appeals

demand

Fall River

the

markets

forming

change,

marketing

perts keep abreast of changes in

city which offers

rent

occupants of such
the

a

racial

or

a

cheapest

ings.

50 CONGRESS

persons

may

and

9,000 in population due to migra¬

whites.

and

was

The

dif¬

markets

a

professional

Changed

tion becomes less fashionable

period from 1940 to 1950, the State

shown by workers in

workers

time that it

34,000 whites to the South.

offset

Sales

have

the years.

over

areas

that the highest migration rate is

occupations.

our

to the north

tion.

the fact

by

market

are

of

group of new arrivals.

con-

This general

confirmed

us

moving north.
But the
going south included 24,000
non-whites, whereas the movers

eco¬

their

that

of

areas

an

256,000

increased

likely to find it desir-

move

order

job

with

college

and

nomic position.
*

that

broaden

a

it is essential that

movements.

ESTABLISHED

its lower rentals

the

obvious

All

with

hometown

and

is

Thus, the specific

changing the size of

market.

at the

It

gross

/

Changing Markets

4,000 non-whites from the South

tunities

larger

are

longer dis¬
tances and those of non-movers.

migrant than those who finished
high school.

of much

period.
characteristics of

of

only grade school

or

tion due to migration is the result

differ¬

a

about intermediate between those
of persons .who move

ferent

As

whites.

likely

more

between

one-year

ket without

of
the
regions that
gained population because of mi¬
gration. Even though the net dif¬

graduate

is

characteristics

out-migrants.

one.

increase of less than 200,000 in the

group

on

in- and

Thus, migration may produce a
change in the character of a mar¬

the average,
than older adults; but, even with¬
in each age
group,
the college

education,

in

ences

change in population
from
migration
may

counties.

in five moved to

person

ent

between

movers

population

are

The

,

within

of

nearly 2 million persons among
regions in order to produce a net

(4)

resulting

(6) The character of the market
change because of differ¬

may

of 8V4 have a different impact on differ¬
(7) Markets for many goods and
changed ent portions of the market, on the
services are created by popula¬
county of residence during the various
age, income, and pother tion movement
or are
associated
year
ending in April, 1950. A significant groups.
' '<•"
with such movement.
group twice as large, or 16y2 mil-1
(5) The net change in popula¬
Because of all of these elements
lion, moved to a different house

Many

■

Net Migration

the

uniform; the volatile- factor in
population change is migration.

group
who

persons

these

doubtless results

from the fact that

with

men

or

The

oc¬

have just dis¬

we

We

million
with

men

age

a

migration represents a net loss of
15,000 males that was partly offset
by a net gain of 6,000 women.

33

Atlantic City

34

The Commercial and Financial Chronicle

(294)

Both Ups

Continued from jirst page
A

.

the "inverted saucer" seemed

all

easily to be carrying the day,
although there were a few
who appeared somewhat
skeptical of the plateau theory
and expressed some uneasi¬

rent

mercial

industries,

ported
"seasonal," but

this

of

or

forecasts

for

the

or

there
where

instances

volume

current

clearly to suggest that
makers do
not
expect this

but

output,

some

were

year

slackening of de¬

some

mand
cur¬

above

was

seem

last

banks

.

.

Thursday, January 19, 1956

could

dispose, likely to go forward uninter¬
their rupted
in the absence of
governments without undue further enlargement of out¬
loss, but, of course, only the standing credit?
The same
future
can
tell
def.nitely question arises about housing.
about* such
things.
In any It may be that a full continua¬
event, the question is defi¬ tion of the consumer boom
nitely posed: Can we safely this year can be attained only
permit consumer and real es¬ by endangering next year's

and Downs

other

branches of business also re¬

It

We See

'As

few

.

<

further

;

blocks

of

Of course, this is
a
particularly difficult time.
year to match the record out¬
;
of the year to interpret week- tate credit, particularly that business, or the next.
turn
of 1955.
Another 7.9
to-week changes in produc¬ part which comes from the
Several astute analysts
ness
lest
an
inverted
"V" million year was, however,
tion and sales volume.
The commercial banks, to continue have built their predictions of
make its appearance—which, hardly in the cards. The motor
holidays, vagaries of the indefinitely to expand? Opin¬ a continuation of a high rate
of course, in ordinary lan¬ year
would be very, very
ions generally appear divided
of business activity through¬
weather, and various other
on the subject.
guage means a boomlet and a good even if it fell very ap¬ factors
Ours is that out the year upon the basis of
give the studentyear.

.

preciably short of last year's trouble at this time. It seems we can not afford to do any
expectations of substantially
has so far record. The cutback in auto¬ safe
such thing.
In either case, increased
enough, though, to say
government expen¬
brought reports of a fairly mobile production may have that
nothing that has as yet though, we must come to the ditures
very slightly eased the pres¬
during the latter part
sharp decline in the output of
second question: Is the flow
come
to light suggests any
automobles. Inventories have sure upon the steel industry,
of consumer durables into the of this year.
They concede
substantial
or
significant
japparently climbed suffi¬ but capacity operations are alteration or amendment of hands of the rank and file some decline in what they Call
ciently to cause
manufac¬ apparently the order of the the
general tenor of the op-; iMiiimiiiiimmiiiiiiiiiiiiiiiiiiiiiiiiiHimmimiiiiHiiimiimiimiiimmmiiiiiu
turers
to
keep
production day in that branch of the
timistic forecasts made during
economy for a good while to
quite appreciably below last
the closing weeks of 1955.
come in any event.
year. There are those who call
It would, however, be vja,;
mistake to suppose that we
Established 1919
shall not have very real prob¬
bustlet.
The

'

■

new

year

1 Charles A. Par cells & Co. j
~

—

lems to; face in the
this year, or

Knapp

&

Webb

which

in

~

of

Orders Executed

on

N.A.S.D. Members

-'Vr y*

Detroit Stock

~

of

Governors

of

.

the

generation

of Investment

Banking

EXCHANGE

Exchange Listings

on

Request

is "a -lot

that it

STOCK
STOCK

EXCHANGE

639

Penobscot Building

DETROIT 26

;,

Bell

Telephone

System Teletype

WOodward 2-5625

DE 206

saying was that any¬
thing in the nature of a- ?7jiii2iiiiiiiiiiiiiiiiiiiii!iiiiiiiiiii4iiniiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuFf
smug assumption that we had learned simple
tricks by
means

of which

would banish

we

could and

*

depressions and
economic

serious

ills

At any

lost

not

us

CHICAGO

3

ST.

STREET

314 No.

forget

struction of

Securities

of

105 W. ADAMS

to

sight
progresses. For

Public Utilities
Industrial & Corporate

rate, thpre are cer¬

Walter, Woody & Heimerdinger

tain facts which must not be

Water & Sewer Revenue Bonds

LOUIS 2
BROADWAY

as
one

the year
thing, let
the

that

MUNICIPAL BONDS
.

con¬

403

housing, the sale
and in ap¬

DIXIE TERMINAL

CINCINNATI 2

automobiles,

preciable degree the large
takings by consumers of vari¬
ous
other types of durable

have been supnorted,
largely stimulated, by
extraordinary if not unique
rates of growth in credit, and
goods
nay

•

that in substantial degree this
credit has

come directly or in¬
directly from the commercial

banks.

«Mtiticuncinif 0u;i
*Aew <j4dcfoeM

able

The banks have been

•

•

•

•

who wished to

that

of the

they, could borrow

freely (if at higher cost) from
-

We

are

now

in

our

new

location in the

the

120 E. Market Street

BUILDING
•

Federal

~

banks

Reserve

new

and

INDIANA

;

Progress

as

tory, largely by reason
fact

in

others
expand inven¬

well

as

Participating

these

accommodate

to

customers,
•

at

the

time

same

able to find buyers

Indianapolis 4, Indiana

substantial part

for

were

a very

of their hold¬

ings of government securities.

INDIANAPOLIS BOND and SHARE CORPORATION
Member Midwest Stock

Budgets and Outlays ' •*
There

Exchange




have

been

forecasts
•

—which

Telephone Melrose 2-4321

Teletype IP—298

EE

EXCHANGE

MIDWEST

Underwriters & Distributors

Bridge Revenue Bonds

•

Members

1920's^ What he seemed

ether

Toll Road Facilities

~

—

carried real dangers.

Municipal Obligations

=

for

of prescribed commission

be

to

66 Years

60%

DETROIT

smarter" than the leaders of

Stifel, Nicolaus & Co., Inc.

at

.

Reserve; System has
recently called attention to
the danger inherent in any
belief on the part
of this

the

DETROIT STOCK

Inquiries Invited

Federal

SINCE 1890

the

The Chairman ol the

come.

Board

=
*■*

mm

=

of events in the years

course

to

ATTENTION N.A.S.D. MEMBERS

=

year's accounts when they
finally closed or with the

are

Business

of

solved (or left'

are

do with the appearance

the

Real Estate is Everybody's

way

unsolved) will not have much"
to

inc.

they

course

that the

filled
this

—

we

of

year

a

hope

can

ndlll COMPANY

UNDERWRITING

•

DISTRIBUTING

balanced budget

and next.

event it may

be ful¬

In this

be that the com-T

51

N.

HIGH

ST.

COLUMBUS

15,

OHIO

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

-•

(295)
"the

"private sector," but

ex¬

Millions Pet.

press the belief that increased

outlays by government will
keep the pot boiling. Such a
belief does

not

consistent

public

to
to

Public

unless ways

Toledo Edison
neavierto a
heavier

rarrv

carry

compact

expenditures

the budget—whiph

outside ?rea> with

of

IS

than

a
a

deception.

mesne
means

This, of

"nnlitipnl
punucai

^

Clty of Toledo

Part of Ohio.
accounts

likely to- be hardly half the population

very

more

a populationof 564,000,

~.the northern

pnnrcio

DUOget—wnicn, ot course,

.

serves electricity
2>500 square mile

.

vour»

.year,

area.

heatinS

+1dQ

ana

4.

ln

is a11 electric,

course,

xne

farmer is "on the
prod."
+u

thef,e are 158 other
the

eolf
sell

of
OI

;

Total

The
over

but

nearly
with small amounts of
are

business.

gas

electric

Company

The

revenues

17% 'commercial,1 40%

j.

are

industrial

,

,

.,

i

-a

.

Xeast could

,

-i

,.

.

textile and glass fiber
the

River

water

for

and

from

Lake

.

.

.

But

there

are

b

*1GS' ^ampbe
lng

obvious

processors
f-\

The year

s

is

.

Soup 1S comPlet-

million

a

n o

facili-

plant at Napo-

leon, while other important food

dangers in all these things.
L

the

plant

on

Glass is also enlarging its

,m

mieht nave asm lar efgnt have a similar ei

fect.

of

expansion, and Owens-111 i

same

air!
way. stepped up fnrpicm aid,
toreign

too
TO ,

T-*

Campbell

are

i

j

m

-j

Soup,

«will

t

ahead, exception- Corn Products, General Mills and

ally good though it be, will
°
.

own

rate

capital,

of

be

return

on

the low

side,

prob-

lems.

gray_iron

casting

plant

in

years it remained at lower

and since

state law,
but much depends on the
formula
used in preparing the rate of re¬
turn. In
any event, there is no

indication

present

that

the

1952

levels,

has declined from

on

the estimated 1955

ings of $1.10 and

.

anee

and

,

,,

,

recently announced that

of

70c, the yield is 4.8%

Fie
iclcl, Richards 8c Co.

ocean-

abroad,

ESTABLISHED 1908

Lawrence

bring

substan-

a

commerce.

and°Toledo°"nd Lum^unty
citizens voted

tax

a

Underwriters and Distributors

levy to launch

port-development plans.

Of

The

area s Position as a transportation

center

advanced by the

was

Municipal & Corporate

com-

Securities

pletion Oct. 1 of the new Ohio
Turnpike, the most modern limited-access superhighway yet con-

.structed^as well as by completion
ot riGW J.oieao iiixpfcss

1556 Union Commerce

Airpofti

industrial

growth

in

the

area

Telephone PRospect

Bldg.

CINCINNATI 2, OHIO

1-2770

Telephone Main 1-3776

Teletype—CV 174

lion to $38 million—in the post-

,

1707 Union Central

Bldg.

CLEVELAND 14, OHIO

Teletype—CI 197 & CI

150

period.

war

Share earnings have
from
26c a
share in

increased

1945 to $1.08 recently, but most of
this gain
occurred before
1949

earnings reached 94c.
During vthis period plant ac¬
from $66 million
to $161 million, a
gain of 144%.
Net
generating
capability
was
raised from 222,000 kw. in 1946 to
510,000 kw. in 1955, an increase of
130%, although during the same
period peak demand increased less
count increased

DEALERS

SPECIALIZED—PROMPT
CLEARINGS
We clear for dealers in New York
-

p;ttek.,v„u

Pittsburgh

-

Chicago

-

Cleveland.

than

100%.

Loans and Securities De-

partment.
mo

u

s

PAT

Teletype: CV 240.

Off

demand

374,000 kw. in 1955, the
pany had excess generating
bility of nearly 37% over

Ioad-

a

U.

It

Dealers

Distributors

Municipal and Corporation Securities

capa¬

looks

compared with

as

of around

average

19%.

com¬

peak
S.

offhand> therefore> as though the

the

* had

company

somewhat

highly efficient

quarters

kwh.,

and

pounds

will

of

coal

reduce

consumption

The First Cleveland

per

of

17%.

Corporation

Member Midwest Stock

Exchange

average

from

National

1.05

kwh. to .87 pounds, a

per

reduction
these

pound

a

However,
Bay Shore

new

only about three-

use

of

system

expanded

overrapidly.

station will

OHIO'S LARGEST BANK

peak

a

of

utility

Address

With

Underwriters

Later

City E. 6th Building

CLEVELAND 14

perhaps
Telephone PR 1-1571

savings will be reflected in

Teletype CV 443

-

CV 444

share earnings. BTU per kwh. has
been

to

reduced from

10,820 for

Baxter,

16,700 in 1946

13,074 in 1955 and

estimated

an

1956.

President

Charles

Ide

recently

forecast
about $1

Williams

share

for 1956, even if all

earnings

But

&Co.

new

the

company's

construction

interest

credit

in

to

the

12

r

EL

PARSONS

&

r

CO., INC.
.

..

'V;

Underwriters,

months

ended

Sept. 30, 1955

approximated

22c

previous period.

Corporate And Municipal Securities

that,

with

credit

will

Chicago

probably

Columbus

Thus

It is understood

Detroit

the

material

Minneapolis

On

of

Philadelphia

than
Member

Midwest

Stock

Exchange

lower

improvement
other

the

hand,

$1.06

and the $1.02 in

Capitalization
1955

next

5-10c

was

as

over

it

reported

'■

i

:

v'

■

/

v

CORPORATE FINANCING

a

SPECIAL SITUATIONS

share.

is

a

of

follows:

1425 N. B. C. BLDG.

-

CLEVELAND 14, OHIO

1955.

lower

in

1952

1954.
as

-•/'

year—

a

$1 forecast would represent

the

■

construction

on

to

-1

com¬

share in the

excluding the interest credit,

Hartford

M

be

back

•

.

completion

the interest

year,




a

r»

;

135,000 kw. plant in October last

YORK

San Francisco

the

share

a

pared with only 7c

-'..'L

had
•

Distributors of

NEW

only

financing takes the form of debt.

Originators,

CLEVELAND

of

Sept.

25,

Phone:

TOwer

1-6550

Teletype:
CV 652

earn¬

and the

price-earnings ratio 13.2.

when

SECURITY

com¬

dividend rate

a

from

a

Defi-

con¬

Ohib's liberal

reported

as

earnings from 26c to 78c. In later

Nation^ mscnit. General Motors has^resulted in a gain of: about
1<20% in revenues—from $17 mil-

has built (and twice expanded)

./

liot be Without its

St.

tiaHncrease in foreign

one

largest industry units in Toledo,

,

QfpnnPH

from

Seaway should

JjrlgantlC road building could is spending $25 million
wnv

seem

sidering

Erie

port of call for the smaller

,

Libbey_0wens-Ford,

business,

operate in somewhat the

21.8

29.5

plants, etc.

supply

Standard Oil, Sun, Pure and Gulf.

,

else) would supply a

stimulus

to

31.0

,

,

g

v,

only 5.4% in the period
Sept. 30, 1955. This would

42.1

Based

in

the area further. Industrial development is taking place
along
the Maumee River including new

provide the funds tion, glass manufacturing, etc.- Oil
going
freighters
taking
them
from comPanies
in the area include Completion of the

without

anyone

.

to

a

is
payments to and 8% miscellaneous. The area" a factor in
the industrial
expannim
by government, at least is highly industrialized except for sion of the area,
if they come
directly or in- outlying farm territory.
-Toledo has been for years one
*
Major industries are automobile of the nation's great ports, imdirectly from the commercial and aut0
parts
production> oil portant to the coal, ore and grain
banks (which
theoretically at refining, steel and metal fabrica- tra(*e °f the Great Lakes, and a
t

conceivable that

6.8%
ended

pany expects to ask for a rate in¬
plant in To- by Standard & Poor's, has been crease.
led0 t0 make automatic
transmis- declining in recent years. In 1954
The stock has been
selling re¬
sions, employing about 2,500 peoit was only 6.0% but in two
years cently around 14 V2 compared with
pie initially. Republic Steel installed a powdered iron
jumped to 8.6%, probably ac¬ the
plant in
year's
range
of
Toledo a few years ago, and is ex- counting for the increase in share

it would establish

It is at>out 35% residential and rural, The plentiful
i.

Edison's

invested

on

48.7%

$142.4 100.0%

Toledo

communities pected to expand its operations

Revenues

an<*

company's

for

served,

$69.3

Stock___
Com. Stock Equity.

By OWEN ELY

Toledo Edison

Debt__

Preferred

Utility Securities

balanced

budget forecasts
are
found
•dieiouna

Long-Term

quite

appear

with

35

The Commercial and Financial Chronicle
36

.

.

Thursday, January 19, 1956

.

(296)

jrom page 3

enced.

These, generally stated, are the
major themes contributing to this
discussion of Government mort¬

A Sober Look at

Supported Mortgages
Some would

few.

been

about

regrets

more

many

there have

say

capital invested by the public
and loan associations
has come to be regarded in prac¬
tical effect as entitled to the same
the
in

savings

Repayment
Another

from

might

Reduction of Real Economic Costs

likely to

our

ly, the contribution that the con¬
tinued

and

of residential

the

decade

construction during

has

had

and relatively stable
nomic activity
In

this

them

on

the

level of

to

maintain

institutions,
four-fifths

and

taken

two

account

we

ernment

on

debt

about
small

on

rather directly

to

time

reduction of real costs and

<v!. <-•

- ■

with
•'

'■

confidence

great

that is

There is; good rea¬

amortization.
to

son

much

think,

however,; that

1-

4-family debt dis¬

to

appearing this
ments

and

large

these

of

in

made

are

the

of the sale of property.; "...

course

estimate

this

If

amortization,

proportion

repayments

of insta¬

is by repay¬

year

than

other

a

as

two-thirds of the $15 bil¬

as

of

lion

time may

source

of

t

currently being repaid apart from

ularity in the flow of investable
a

values

amount of debt

about the

indicate. To the extent that irreg¬

funds has been

I''

.

.feeling

any

capital

of

state

the

as

from

markets

suggest
thereby

four together

All

mized.

channels

mini¬

been

have

imperfections

un¬

greater likelihood that high
rising levels of real output

is

right,

even

ap¬

it

suggests

lenders have had

available

proximately

,

the

liability side of the

ledger.

The second important

pi here in considering the influ¬

these

tinuing costs to borrowers have
been reduced, speculative valua¬
tions and the costs of market

be¬

to

of capital

Estimates cannot be made
¥*

in other

vestment in mortgages or

likely

are

and
and bility in the past, this develop¬ several things: First, that the
by the Federal Gov¬
consumption in this segment of ment should improve the pros¬ large volume of funds that mort¬
either the asset or the

is

derwritten

in

that

find

all

of

and

safety

funds

of

liquidity

eco¬

other

many

be

ments

commit¬

Government

properties

occurred,

should

in

high

generally.

decade,

changes have
of

strength

widespread

volved

In making their

and to take them into account.

be reached from a consideration
The
of our first four themes is that
second reservation — the relation
need for short-term second mort¬
degree of liquidity as demand de¬ real costs of owning, borrowing,
between government credit com¬
gages. This conclusion leads to its
posits in commercial banks.
If building, and investing have been
mitments and
general economic
we
consider the more than $40 reduced—particularly to the bor¬ apparent corollary that the flow
policies—is still a matter on which
of funds to mortgage investors has
debate is common, and the posi¬ billion of conventional residential rowing home-owner, but also to been stabilized and
made more
to other
mortgage debt held by savings owners generally and
tion taken on it frequently de¬
predictable, and this, in turn, can
participants in the real estate be thought of as assuring a de¬
pends a good deal on the point of and loan associations, commercial market. Risk of loss to investors
view toward another issue, name¬ banks, and savings banks as in¬ has been reduced, initial and con¬ pendable source of funds for in¬

transactions abstained from.

their

change

to

come;! conscious

themes

At

families

some

are

they

decisions,

consideration

a

there

accommodations.

separately is that
borrowers'
repayment
of
their
mortgage debts has been regular¬
ized,- both
by the amortization
process
and by removal of: the
of

One of the conclusions

that

conclusion

be* reached

:

'

mobility, however,

incentives

with

Stabilization of Mortgage

of

fact

always be kept in mind.

must

all times

'

and eco¬

gage credit commitments
nomic stability.

be permitted a

mortgagor might
little latitude.

dential

The

the

mortgagee so fully protected,

by which the level of resi¬
building may be influ¬

tools

Continued

that much more

are

economy

sustainable.

pects for stability in the future.

gage

in

them

to

has

amortization

that

fact

The

change is

recent

years

comes

interre¬
primarily not from a stable and
ence
of the Government's com¬ that the Employment Act of 1946 lated however,
in complex and permitted borrowers to put their
finances in better order, substitut¬ predictable flow of funds arising
mitments concerning mortgage states the policy that the Federal sometimes seemingly inconsistent
ways, and the fact of interrelation ing almost automatic outlays for out of past decisions, but from a
credit on general economic sta¬ Government has a idirect respon¬
is at times a matter of some im¬
source that may be closely related
sibility to preserve and promote portance. When we consider some sporadic disbursements, and the
bility.
to current decisions about the con¬
conditions favorable to economic of these interrelations, the fact of importance the monthly payment
The first is that the safety and
reduction of real costs becomes as against capital value appears dition of real estate markets. Sec¬
liquidity of claims of the public

pn

financial institutions have been

themes

four

Our

are

stability at high and rising levels
economic

real

of

output.

Influ¬

somewhat less self-evident.

that

banks

raised,

and

is

insured

another

has

part

is

been

that

Government
gages

are

underwritten

taken to be

one

mort¬

of the

on

precise character

reference to the

credit

property or the precise
standing of the borrower

which

serve

the

of

for the

security

as

Reliance is put in the

obligation.

underwriting agencies —with

the

continuing

the

this

income

demand for mortgage loans to re¬

with which to make the payments,

place those paid off—may. depend

as

long as they have the

will

not

be

Such

values.

estate

be

of

affairs

state

a

real estate owners and

on

real

in

declines

about

concerned

greatly

flow

ket that

we

weakening

mar¬

have seen in times

of

on

And third, that

attributable/ to

funds

of

reduction

a

this

affecting net posi¬

have

little, might

very

of

repayments

nature, though
tions

past.

wouldeye

appreciable reduction in the

any

stability by minimizing the cumu¬
a

to

eye

real estate values.

would also contribute to economic

lative effects of

seeing

buyers

an

invest-

We need not question

able funds.

m

BANKERS BOND

government's ability or readi¬
to

ness

good

make

&

INCORPORATED

its under¬

on

takings to wonder whether or how

Securities

of

part

large

a

repayment—and of the

in¬

on

pressures

vestors to find outlets for

the

that

ond,

mortgage

suggests to some that mortgagors,

push supplied, perhaps, by

some

Municipal Bonds and Corporate

of

systems

rating

and

valuation

in owners' minds,

to have assumed

which
further underwritten by the Gov- encing
the level of residential
satisfaction has been expressed in
fernment. Part of this development building is regarded as one of the recent months is that FHA and
Is the the dollar amount of de¬ ways in which this policy can be VA mortgages are traded in the
highly integrated mortgage mar¬
effective
and
terms
on
posits in commercial and savings made
ket
we
now
have with litttle
matters

the

of

One

Member Midwest Stock

Exchange

LIFE BLDG.

1st FLOOR KENTUCKY HOME

much real costs over time will be

LOUISVILLE 2, KENTUCKY

less in this situation.

Local Industrial & Utility

Bell

Stocks

Trading Markets
-

.

and

STRADER, TAYLOR & CO., INC.
-

and

Teletype LS 186

.

r-

Long Distance 238

Local. Securities

little personal obser¬

a

"build¬

that

suggest

may

INVESTMENT

DEPARTMENT

ing down to standards" has taken
the

place of

earlier "building

an

certainly

has

given rise to

not

Mrs.

E.

McNAIR

P.

LEWIS

C.

JAMES M.

SFDEEY

ELINORE

CHARLES C.

W. BOHNERT<<< *

WILLARD

POWHATAN

-

ROBERT

>

OSCAR

C.

KIVG
CONWAY

M.

Jr.

JOHNSTON.

H.

ROBERT

FETTER

preference for in¬

a

Mrs.

GRAHAM

THOMAS

HECTOR

underwriting

TWX LY 77

Kentucky Municipal Bonds

per¬

down to the market." Government,

LYNCHBURG, VIRGINIA
5-2527

lending,

mortgage

vation

with

building

with

associated

people

haps from

-

to

come

conversations

in

hearings,

Retail Distribution

ID 39

that

complaints

The

light occasionally at Congressional

FUBYEAR

E.

WRIGHT

itial cost reduction possibly at the
expense

of

continuing

SCOTT, HORNER & MASON

uc

1956

1932

it

has

a

mighty

the practice and

authority for

established

struments,

VIRGINIA

CaMJyncA6u/ty
'Telephone 8-2821

higher continuing costs, will turn
in

out

•

and

W. VA.
Corporate LY 62 & 63

Corporate Stocks and Bonds

Municipal Bonds
Unlisted Securities

Municipal LY 82

the

long

the

investors,

—

Distributors

to

even

in

government,

builders,

To
may

is not yet

the

extent

that

—

Dealers

standards

of their

we

element of
should

with

the

some

face

a

Canal

Isle

inquiries in:

Corp.

Bank

Oil

Trust

(Assets)

Shipping

Co.

New Orleans Public Service Inc.

New Orleans Bank

(Preferred
South

Shore

Southdown

and

Common)

Oil

Sugars,

Inc.

Standard Fruit & Steamship Co.

(Preterred and Common)

con¬

na¬

become

SCHWEICKHARDT i COMPANY
MEMBERS

importance if

test

especially invite

your

Belle

con¬

mortgage undertak¬
may

We
,

Mississippi

borrowers

confuse experience with

struction

an

Mississippi Municipals

Stocks

tinuing costs attributable to

ture

Louisiana and

mort¬

clear.

ing, such experience

Underwriters

result

to

run

lower real costs to owners,
gage

N. CAR.

Underwriters

con¬

on

regarded as responsible for

be

to

v

George J. Bourg

Vincent B. D'Antoni

marketability of mortgage in¬

struction standards that may come

^

E. N. Anagnosti

Erwin R. Schweickhardt

a

handy recipient of blame. Wheth¬
er

LYNCHBURG. VA.

in

but

provided

cases

some

and

ultimate

lower
costs,

NEW ORLEANS

809

of stability

HIBERNIA

STOCK EXCHANGE

BUILDING

NEW ORLEANS 12, LA.

in residential real estate markets.

& Distributors




Already
been

the

of

view

has

that,

with

the

point

expressed

Teletype NO 344

Tulane 6461 & Tulane 8S12

Volume 183

Number 5460.

appreciable
tors':

influence

..

The Commercial and Financial
Chronicle

inves¬

on

new

construction and the
mobility
ownership required for reason¬
ably; smooth growth of

feelings of liquidity and in

Capital

.

Another point

,this

context

second

is

worth
that

developing

and

areas

regions,

reflect

v

.During this past

mortgages

creasing,

of

in

orable.
this

are

A

periods

FHA-insured

rise

in

explanation

second

of

mortgages

is

probably the purchase of houses
subject to pre-existing mortgages
Without

legal

any

of

mortgagor.

In such a case, the
seller may "take back a
second,"
this being one
way of expediting
the sale and
perhaps of

that

of

use

second

stronger in the

for

time

er

FHA

often

and

VA

to

cause

of

agencies, and

the

Government

underwritten

has

ten

have

from

areas

areas

of

flowed
of

has

made

to confidence

future,

a

borrow

time

on commer¬

be

However real

judge

the

price
were

and
real

or

unreal

to

marketability

to

time

to

and

seems

part

well

as

the

on

of

such

any

devel¬

Continued

on

page

38

I

it

fltwUecl hi

,

the

Among

ers

.,i

..

,.

MILWAUKEE

WISCONSIN

&

SECURITIES
SBojuh
Public Utility

Public

.»

Bank and

Industrial

Insurance

Utility

Industrial

Municipal \

Mutual Funds

Institutional

i

judgments

In other words, consum¬

have

cient

as

greatly in debt

have

MIDWEST

EXCHANGE

STOCK

E. MASON

ST., MILWAUKEE 2

Telephone llltoadwny tt-IIO 10

i

Bell System Tele. Connection—MI 488

I
il

Chicago Phone—STate 2-0933

wmmsmm

m

still had suffi¬
spend for other

been

and

before

225

current

unduly high relative to

are

MEMBERS:

knowledge.

as

income.
year.

effect

The

opment on friends and neighbors

sell—perhaps

buy another house, perhaps not

are
surmise, based in
surmises about the past

on

debt

early in the

want to

up

first mortgage or of
junior together—than

future

mortgage loans and the large sup¬

this called forth

to

owners

of

and

under less easy terms.

of

ownership—which appears to be
quite rapid now. From time to
time

situation, clearly, is
arise under the

to

many
purposes, so ir¬
Our judgements about

for

and,

ply of funds for construction that

the

turnover

first

again to

case

both

entirely

capital values to play.
also referred to mobility
continuous

can¬

capital

high-ratio loan—whether made

for

the

likely

more

to

interest.

today is that neither the debt nor
the current claims made by the

possible

have

This

values.

dispo¬

indifferent

be

the

estate.

gaining in

the

are

of

role

I

well

relevant.

which

large part

newly-attained

any

mortgagors
to
"walk
from their mortgages" to see

a

and

assume

cash to release the mortgage
not

to borrow for

—

the present.
Another is that —
especially
in this field — our
knowledge of the past is so poor

over¬

enough, and which
in

to

shortages and

increases

cost

and

scarcity

should not

you

materials

attributable

to

this

away

we

buy. In this
situation, capital values cqn be
disregarded only with difficulty. The seller who not only receives
no
cash from the buyer but is
called on to pay the mortgagee

of

One of the great difficulties in
assessing this question is that we
can
know with any great assur¬
ance only the past—including that
recent past that is thought of as

said and writ¬
summer

Nor need
sition

resulting debt is supportable has
been a subject of inquiry
from

had the apparent

was

in

re¬

a

Whether

real

on

to

consumer purposes as

general

As

willingness
future

the

markable extent

last

summer.

and

from

position that

be made for the

this

this has led

the

revival,

savings and loan

we

been,

look

scarcity than they might

otherwise have done. A good
can

and

and

may

have

mort¬

concentration

^

starts

during this past

you

readily

more

as

as

much

so

autumn.

that

undoubtedly meant that

funds

ready
availability 1 of
funds.
In this period,
consumers' feelings of well-being
have
developed
and
expanded,

financing of the loans

associations,

gages have attained among inves¬
tors

residential

banks

which

acceptability

period of active

a

—and others want to

mortgage

scarcity of mortgage funds about

Reduction of Imperfections in the
Capital Markets
broad

economic

put increasing strains
cial

rules

been

markets,

written under these commitments

many ether reasons.

The

instances

has

real estate markets and, despite
strong alternative investment

to

unusually large vol¬

winter, spring,

doubt for

no

of

an

the interim

per¬

close

underwriting

investors

some

general

a

ume

loans, in part be¬

of the

This

1955.

and

to

of the great¬

required

of

of

themselves in the second

supported

underwritten first mortgages than
in the case of

haps in part because

autumn

the middle of 1957—added

as

are

conventional,

the

willingness

late

of government

case

tends to breed forgetfulness.
For
VA-guaranteed ;a decade and a half we have been

and

mortgages—in

the

mortgages

and

commit

available

incentives

far has

so

many more good than
features.
No harm will be

bad

half of 1954 to take FHA and VA

getting a
higher price than otherwise. The

suggests

1954

The

change in the

inadequate information

examination

mortgages could hardly have been -in a period of rising personal in¬
the object of such a
rapid build¬ comes, high saving, and nominal
up
of forward commitments as unemployment
with
only
oc¬
took place between the summer casional and
transitory reversals.

becoming less fav¬

major

close

marketable instruments than

when mortgage terms
available to

•borrowers

overly

set of devices that

a

how successful they were.
A
hasty perusal of the Financial
Survey of Urban Housing sug¬
gests that where, in
1934, the
number, of properties with mort¬
gages greater' than the 1934 value"
was large, the proportion of mort¬
gages delinquent was also large.
on

done, however, if we bear in mind
a few points on which
familiarity

ments

to be in¬

seems

particularly

of

use

Stability

however, displayed

year,

have had a
sharp reminder of
the sensitivity of market
instru¬
to market influences. Less

noting in

the

and

Perhaps these questioning notes

we

V

Values

of

consequence, their decisions not
only about mortgage lending, but
also about investments in
other
•lines. .•
v•»

37

(297)

to

income

things to keep the economy sound.
Those who mention 1929 in this

Laird, Bissell & Meeds
DU

PONT

BUILDING

—

WILMINGTON

TELEPHONE

connection

OLYMPIA 8-4241

PRINCIPAL STOCK

STOCKS

—

&

BONDS

COMMODITY

—

COMMODITIES

OFFICE

120

—

of

is with various' government

—

BROAD

BROADWAY

STS.

BASLE,

—

W.

160

qualify the judgment.

44

WHITNEY

AVE., NEW HAVEN

TELEPHONE

SPRUCE

is

6,

CONN.

7-6851

all

Local Securities

a

Miller, Mgr.

to

he

Established 1865
Teletype

—

little
Few

—

Victor 2-7500

be

DISTRIBUTORS

UNDERWRITERS

as

DEALERS

was.

this

Corporate and Municipal Securities

Very little, I should

out

Telephone

KC 469

the

about

know

we

inquiry.

direct

KANSAS.CITY'S LARjGEST BANK

his

as

rises,

or

as ever

do

find

to

up

Furthermore

think.

Capital Funds Exceed 32 Million Dollars

of his

long

as

continues

risk

a

What

ly

we

are

like--

&

about it by

in

Active Markets

are

owners

Local Securities

likely to say, even to themselves,

Trading Dept.—Neill O'Connell, Mgr.

that

Municipal Bond Dept.—O. Chester Jones, Mgr.
Research

stays

proposition?

DELAWARE BANK STOCKS

(ommcrcejrust (onipair^

—

That is,

mortgagor
sound

including-

CHRISTIANA SECURITIES

Syndicate Dept.—Duncan

as

the market value

to

—

income

LISTED and UNLISTED SECURITIES
in

the

to

long

so

let's say fairly
comfortably — meet his mortgage
payments and other charges of
ownership, he cares little what
happens—presumably within lim¬

property.

Markets

that,

mortgagor can

its

Active

referred

have

I

proposition

*

The Bank Wire to Principal Cities

the

debt.

the
.

like

particularly to dis¬
possible influence of
capital values on the soundness of

BROADWAY

DIVISION

of these elements that

one

should

cuss

SWITZERLAND

DAY, STODDARD & WILLIAMS

The
I

Telephone—LOcust 7-6226
SALEM, N. J., OFFICE

ex as

about

knowledge

whether

see

PHILADELPHIA NATIONAL BANK BLDG.
CHESTNUT

Kansas

Oklahoma—T

of such other elements
as may affect developments.
Be¬
fore adopting this assumption it
may be well at least to identify
some
of the other elements and

Bell Teletype I\Y 1-124849

AND

—

mit neglect

them might
PHILADELPHIA OFFICE

Missouri

com¬

pensating aids, is such a strongly
determining influence as to per¬

Wilmington & State of Delaware Bank Stocks
YORK

Municipal Bonds

Specializing in

implied assumption in this
inquiry, I should think, is
that income, supported now as it
An

line

EXCHANGES

Christiana Securities Co.—Common & Preferred

NEW

General Market

then.

SPECIALISTS IN LOCAL SECURITIES

Telephone—BArclay 7-3500

the

changed in important ways since

MEMBERS NEW YORK STOCK EXCHANGE &
OTHER

quite properly re¬
economy
has

are

that

minded

99, DELAWARE

Dept.—Hugh C. Wallace

the

should

their

houses

go

market

below

value

the

of

out¬

standing balances of their mort¬

they will take action detri¬

gages,

LAIRD

COMPANY

and

MEMBERS:
Hew

York

Midwest

Stock

Stock

Exchange

Exchange

little

'

American

Chicago

Nemours

Exchange

the past for

Board

of

gors

Trade

Telephone
Bell

is

Del. Trust

fect

Bldg.
6-7741

Telephone to New York Office
Broadway-—Teleohone BOwIing Green 9-4900




,

We have

experience

out-of-date

that

the

face

values.

I

1930's to

There

mortgagors
to

of
do

satisfactory

took

the

Mead, Miller & Co.

of

judging how mortga¬

have behaved in fact.

measures

WL 486—Private

the

evidence, to be sure, from the

now

Telephone

*

6-7741

Teletype WL £9 &
New York Office 61

'

99, DELAWARE

BIdg.

in

basis

Stock

Commodity Exchange, Inc.

WILMINGTON

mental to the mortgagee.

ef¬

heroic

—

New

York

Stock

Exchange

Members

CHARLES & CHASE STREETS,
Telephones: Baltimore—LExington 9-0210
Bell

not

recall

evidence,

New York—Whitehall 3-4000

to

New York

in

very

however,

(Associate)

BALTIMORE 1, MD.

Carl M. Loeb, Rhoades &
any

Exchange

Exchange

System Teletype—BA 270

Direct Private Wire

declines

Stock

Philadelphia-Baltimore Stock

keep their houses in
large

—

American

Correspondent
Co.

-

The Commercial and Financial Chronicle
S3

.

.

Thursday, January 19, 1956

.

(298)

Continued,

play

from page 37

Supported Mortgages
selling slowly, or as over-valued,
or even as vacant.
But economic

who may have no

desire to move
perfectly able
to "keep up the payments" should
not be neglected. What the effect
would be I do not know, but I
who

be

may

comes?

We

owners'

in

worsening

wry

become so

have

general reactions.

the Bureau of the
Census has, reported, vacancies in
large
apartment
projects have
been quite high, perhaps as high
as in any defined segment of the
housing market except the dilapi¬
in¬ dated. This may mean little. But
ac¬ also
it may mean that people
This

the past decade
to account in a summary way for
the strength of housing demands
lander some such rubric as "high
rising

the

high degree of utilization of

we

to

In

reports

the

their present relative values.
There is no requirement, however,
tain

values decline

that all real estate

meaningful

uniformly to raise a

that the
problem.
kinds of houses
If
we

common

market for some

necessarily re¬

ing units will not

of ad¬

1948-49 and again in 1953
were

illustrate,

however,

may,

approach to the hypothesis
once the sense of tightness
diminishes in the market, dwell¬
one

that,

justments being made in the mar¬
ket.

extent significant for capital
is not at all clear.
The

an

point

From time to time

have had short glimpses

in the kind of buyers

and change

placed on changing tastes by the
housing stock.

dwelling and house owner¬

values

been

has

that

restraint

bought after debating apart¬

ship will now, in larger propor¬
tions, rent. Whether this would
result in a decline in the number

credit" that it is easy to lose sight
of

former

ment

mortgage

of

availability

in

who

those

to

years

targe amounts of liquid assets, and
leady

year,

similar

incomes,

consumer

and

enough on those oc¬
casions to stop these adjustments
before they became
serious in
themselves or gave rise to more

customed during

and

enough

quick

was

recovery

extensive

suggest it is not, on the face of
it, negligible.
Perhaps it is true then, that a
decline
in capital
values could
^ive rise to some debt problems
without any worsening in owners'
income positions. But is this not
self-contradictory? How would
cuch a decline take place without

Very old houses, two-

weak.

that

in the
who

mo¬

might

agree

arise

loss, perhaps
against the former
Something will

problem is limited within
of changing relative
values without a general decline

49

perhaps,

could,

problem

start

by

accounts,

?

*

N
•

second largest

*

•
•

*Z-

/
/a
• •
»»

market.

policy

are
own

debtors,
and even

defaulting

mortgagors,

We

need

not

these

of

Are

obvious

there

policies

government
can
adopt
sure
that its influence

Nor

for

need

problems
arise

all

we

assume

because

the

and

be

will

be

LOS ANGELES

647 South Spring

Street
Teletype LA 533

Street
Teletype SF885

influence the

or

in

place. In any case, we are in a nition of new price levels; but a
position to return to government decision to sell at going prices as
commitments

credit

questions

some

to

how

about

these develop rather than hold for

raise

they

and

a

by

hypothetical

these

possible

market
fluence

develop¬

improvement

could

free

What
the

to

the

that

take

place

or

owners

It

values

—

mortgagees
In

become

many

will

of

cases,

the

of

owners

and
eventually may
against the-former

situation
in

we

will
the

may

be

somewhat
of

considering

or

to rent

them, and if to

other

so

on

which

is
we

York

American

Exchange

LET'S LOOK AT THE RECORD
Our "Annual Review of Life, Fire and

FRANCISCO

MONTGOMERY

4

LOS

STREET

YORK

WALL

comparing old and new houses
carefully. Perhaps one of
developments would be that

at

least

in

some

some

price

could

not

being set

BEVERLY
275

NORTH

5

SAN

be

built

the

■

■

■

Casualty Insur-

1079

Direct Private
CORRESPONDENT

<S2> SSSSE)

<2£i2)<3S5S>




1955

vs.

1954.

upon request

14

13

HAYWARD

DRIVE

HONOLULU, T. H.

for

WALTER C. COREY CO.

55 NORTH FIRST STREET

HILLS

CANON

JOSE

;

B

Building • SAN; FRANCISCO • California

Telephone YUkon 6-2332

Wires

MANILA,

Russ

STREET

OFFICES

P. I.

<SSE) (£^> (SSE)

markets

ranges,

in

VAN NUYS BUILDING

STREET

pres¬

more

Exchange

ANGELES

The

great, and a reasonable expec?
might be that consumers

Stock Exchange

'

NEW

40

70 issues,

Copy available
Francisco

are

for housing at going prices
current credit terms is not

•

Angeles Stock

we

little different
have experienced

on

1955" shows the individual market per¬

Stocks

formance of

Los

Exchange
(Associate)

construc¬

a

few years.

-

San

Stock

SAN
460

Stock

new

and

for

ir»

houses

new

the

market

-

prices
for old

property owners and mortgagees they would insure or guarantee houses that consumers judged to
similarly situated except for the additional mortgages. In pursu¬ meet their needs just as well. 1
fact that the mortgages are not ance of the first objective—aiding
shall not try to spell out here how
government underwritten.
In price adjustment—they might de¬
such things as carrying charges,
most cases, with lower loan-ratios, cide to be restrictive, again with
and prices
the owners will bear any loss, and price effects on the whole mar¬ alternative rents,
this loss will generally be realized ket. Or, in pursuance of the sec¬ strictly defined have to be taken*

MEMBERS
New

the

tation

the

cisions about the terms

what

in the past

are

With, and perhaps in advance
of, decisions on these matters the
agencies would have to make de¬

note that

case-

The kind of market

and

vacant

claims

Here

financing of

tion?

sure

rent, at what rents.

very

kind, what
appropriate policy be to?

ward

about whether to keep properties

the

are

In a situation of this

jective might call for price main¬
tenance and a long holding period,

suffer little
the agencies

Secondary Offerings

Industrial Brokers

devel¬

of

arise

to

would

from

VA-guarant^ed. loans, with constant
decisions to be made

ance

Underwriters

position

a

in defining
stability that is to be sought.

selves.

To achieve the second ob¬

conflicts

that

such

likely

might also affect
subsequent
foreclosure
ex¬
perience of the agencies them¬

appreciable

in

debt.

and by

is

the

expected to in¬
prices received by

the

Stabilize?

extent

of

in

be

other mortgagors,

ments.

SUTRO o CO.
Investment Dealers and Brokers

course

toward

Since 1858

Distributors of Primary and

government

a

wmmmmmammm
\ GSSE) <5SS9 GSSS <SsS£> <SS2) GSSSE) (2S2) (£52) <2sS> (2S5E) GSS29 (SS9 (2sS9 (£SS> G5S2) <Ss2)

any

particular market
would face very similar problems.
opments

York and Division Offices

Private wires to New

that

hold enough properties

sell

to

Angeles Stock Exchange
Exchange (Associate)

SAN FRANCISCO

is

debt that found itself in

American Stock

300 Montgomery

is

or

anticipate will

it

DISTRIBUTORS

Los

Exchange

Midwest Stock Exchange

any

adopted

agencies that have to cope with
the situation. Any private instil
tution or group with a stake in
both
ownership
and
mortgage

Members:

San Francisco Stock

is

markets

may

we

First California Company
UNDERWRITERS AND

that

assume

policies

to

for owners with clear title.

degree of tightness of supply
influence
the
extent
and

different

°

refinanced

As long as the difficulties are
stability in the market?
sequence of any declines we may We may note that two main ob¬ minor, a skillful—perhaps intui¬
experience. Worth thinking about, jectives of policy might be set up: tive—dealing with day to day
too, is consumers' attitudes toward First, to aid in an adjustment of developments
might
work
out
their future incomes as well as relative values that is clearly in very well.
Even a major diffi¬
their current incomes. Does the process so as to achieve a sus¬ culty might become minor under
prospect of stability of income tainable structure of values; and such an approach. The fact still
rather than continued rise affect second, to minimize mortgage de¬ remains, however,
at
least for
consumers', decisions about capi¬ faults. Other objectives migct also analytical purposes, that if mar¬
tal values and debt?
be set up, such as minimizing hab¬ ket forces give rise to appreciable
itable vacancies, but for the pres¬ changes in relative prices (leaving
Perhaps we have gone too far
aside the problems of a general
afield into fascinating but frus¬ ent, let us consider this pair.
To achieve the first objective decline in prices), the extent and
trating
speculation about how
real estate adj ustments might take might well call for prompt recog¬ composition of the mortgage debt

the

•

for

other

for

me-—to estimate the outcome.
it sufficient to think that

will

whole thing is small,

government's

disposal
policies
likely to be important for its

find

the

agen¬

preciable,

preferences,
and many models
could be constructed—though not
I

If the

government

makes
its own
accounts.
If it is larger, and if
the government's holdings are ap¬

general

a

the

by

little difference except to

Adjustments in prices presumably
cause
buyers to reconsider their

owners.

£i*.

depend on
whole

one

the

decline,
it
would not necessarily end there.
without

properties

America's

of

cies.

be the case, as it was in 1948and in 1953.
But although a

may

have

\fvA

proportion

to be

the

13,249,000...

large

a

mortgages.

owner.
now

become insurers and guarantors of

continued unchanged through the
whole
period of any difficulty.

insured

N

claim

lowed

will

population of

a

the soundness
debt—they might decide to
liberal, and in this case also
have price effects and perhaps

development and the policies fol¬

values, is it not bound
relatively unimportant? This

loss.

growing

with

ond—maintaining

of the
be

in property

properties mortgaged with FHA-

serve a

least

uniformly

declines

• • •

buyer

a

at

both the magnitude of the

confines

in

off ff ICGS

sale to

a

himself,

the

If the

To

Our

of

find

temporarily, on a sound footing.
some cases, however, the hold¬
er of a second mortgage will bear

mortgagors.

the

course

will

In

might influence or be influenced

that a problem
this fashion, we
fcedroom houses, badly-located have agreed to consider the pos¬
houses were variously reported as sibility that capital values may

Was

debt,

the

bility of ownership may help set
the stage, and that neither the
role nor the stage-setter requires
ill-will or bad faith on the part of

A Sobei Look at

and

of

the

determining

in

role

a

soundness

Teletype SF 573

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

(299)
account of in

for

this

In

takincr

tivps

interpreting "price" Economic
estate

purpose
srrm,nt

fhp

Of

should the

nf

tha

hv

Art

in*?

whatpwriripan?

IpvpIc

nousebuild-

and

employment?

regard

further

housing
the
and

additions

supply

value

,

and

others

should
^

as

to

will

-

emphasis to be given to the
several objectives
of stabilization.

Do

may

have

I

can,

beTtVrTbuTed toThP

hope,

thatTS

fact

reassuring aspects of Government
mortgage commitments have
heen

mlSv

broughtto
casions

and

are

reasonahlv

oc

well

sSithatextendeddiscus

known so uiat
Known,
extended discusgion is not
necessary here. Fur¬
thermore, many administrators
hnd others are
by now skilled in
the details of these
aspects, and
can
answer most questions
about
them.
/

I

i

hope

have

indicated

that

concerning
are

other
aspects, there
questions that at least I can-

hot

answer

including,

in

the
measure,
question
these other aspects even

large

whether
exist. On

the

assumption, however, that the
possible problems raised here are
neither frivolous nor based on
too
great

ignorance,

try to

sum

up

I shall like to
by suggesting some

questions which,
as
a
research
analyst, speaking I hope, to a research-minded audience, I am inclined

to

help

understand.

us

think

research

might
°

the

at

are

compete

for

owner-occupied
apartments and
From market to

houses?

answer

be

may

dif-

least in degree (and
questions in which mat-

of

degree count);., on the
answer may depend whether, and
with what weight, we should pay
attention to rents and vacancies,
or to house prices and credit

rangements in assessing the

in

whieh

each

ar"

ways

building;;and

new

standing stock o£ houses

the

react

on

other.
are

relatively

houses

new

faring in the market relative to
others? Is there any difference between

the

houses

new

built

to

Government standards and those
built otherwise? Is there any difference

between

the two

what

sellers

think of

groups

of

their

as

standings in

is

out-

period is smaller

any

than the amount of loans made,
How is it being repaid?
By whom?
Under what circumstances? InvesllgctllUil
tigation Ui these M UCOHUiia might
of llicac questions
throw light on developments both
°

iniuut

^

.

real

estate

capital markets.

example,

markets

..

and

in

We do not know,
of the

how .much

current

ten,

of

ment of other kinds, notably that

amount
WX

held

XAVXUVA

f

I

gross repayment

Nation and how

v

_

is

amor-

is repay-

ninno

_

sa*e °f

much

TVm

a mortgaged house,

guesses, however, about the dis- V i think
this audience will realtribution of this debt among housize that interest in such
questions
ing markets or types of property, is
not evidence
solely of a mania
and about the values of the
mort- for
classification. Admittedly ingaged properties or how prices of
adequate studies of the subject
these
properties
are
changing, suggest that, on the
whole, the

of

a

level by the
Would investors'

am0Unt.

sions * be!'

and

smaller

investors,

to

be:

"The

unchanged,

they feel the

loss

types

haps

even

we

would

foresee

not be

such

extent

in

of

turn

a

doubt, though, that

of

knowledge.
I

hope

it

our

has

clear

study, do not

of

of

questions

be

think

to

very

in

a

Distributors

ones.

and

and

Exchange
Exchange

Unlisted Securities

Midwest

Municipal Bonds

to do
discusCom-

to me tnat
*s

FOURTH AND

Bell

1st

Nat'I

Alton,

Teletypes (Trading Dept.) SL 151 & SL 152
(Municipal Dept.) SL 571

Bank

Bide.

7!)07

Illinois

Forsyth

Clayton,

Blvd.

Commercial

Missouri

Belleville,

Bldg.

Illinois

Rose Bldg.

Ilarrisburg, Illinois
Private Wire

to

Clark, Dodge

&

Co., New York

attention

some

necessary
_

any

OLIVE

SAINT LOUIS

Stabil-

will

uiake

Stock

Exchange

others

Economic

*° suc"

Co.

American Stock

Listed and

bein
in

a
a

conscien-

tlous assessment of whab
°.nce, a_m.°^f^

is

at

sPec^^ subject. One thought, for

Texas National Corp.

example, that comes to mind as I
J™k back on the: developmentof
this paper is that the title

of the

Retail is Oar Outlet

most of our minds a subtitle
along
the lines: "The Role of FHA and
VA."

Yet if the first major devel¬

opment should be lower levels of

transfer activity, accompanied by
lower

levels

of

debt

GUS

NELSON
*

repayment

EDWARD H. KELLER

SAN ANTONIO 5, TEXAS

Telephone CApitol 7-3401

Ball

Teletype SA 40

MOUNTAIN STATES SECURITIES
Underwriters,
Distributors and
Dealers in listed

UNDERWRITERS

and unlisted

BROKERS

Corporate and

DISTRIBUTORS

~

Municipal Securities

CORPORATE
and

TRADE WITH

MUNICIPAL
SECURITIES

Mountain
Salt Lake

City

states

Denver

(Corporation

INVESTMENT
ACOMA
460

DENVER

SALT LAKE CITY




FOSTER & MARSHALL
Investment Securities

ties

ecura

Las Vegas

CLUB
•

BUILDING
LAS VEGAS

BANKERS

2-8688

DENVER
•

better

intelligently

large

&

2,

COL9.

GRAND JUNCTION

MEMBERS:

New

Stock Exchange
820

York

Stock

SECOND

Portland

•

Exchange, American

(Associate), Chicago Board of Trade
AVENUE

Teletype SE. 482-673
Spokane

SEATTLE

4

Telephone MU. 1900
•

Eucene

•

Olympia

un-

ques-

Members

TRANSIT TOWER

in

better

New York Stock

,

When 1 Trading

a

(Associate)

anything

have

t°

develop

would

we

position

under

Perhaps'I
thinking that,

that, to

firiri
fore we will find niirsplvos
ourselves

P°sltl0n

tions

sug-

Underwriters and

some evidence
that nets and grosses
alike.

txro

could

we

been

derstanding of these modest

Newhard, Cook

composition of their

are

time.

same

^ " ,My Questions have been directed primarily at elements of
developments that could conceivab*y &ive rise to instability, for it

fnro

have

some

deci-

attempt

subject of this
"Government Credit

seems

if

that

assume

is available

sion,

for

way

investments?

no

a

ac-

know about real

would
freedom to

to conclude
that the net

these

that

processes

any broad deterioration of real about the

stood, at least until

Do

I

present

here, and the topics I have
gested for

we

markets and how they

shall be excused for

been

to

economic

financed, and what we can guess
might be further development of

the questions I have tried to raise

position
would not change, there would be
no reason for changes in the
gross.
Such temptations should be with-

behave

of what little
estate

should be

we

in

The questions arise naturally, at least to one observer, out

<

.

attributable

decline

tivity.

Assur-

events.

markets

general

position to

a

able to foresee it with

unchanged terms? It

on

tempting

estate

Liquidity." Perwith more knowledge

portfolios, would they make their
smaUer llow of
mortgage funds
is

to

or

if investors made

to change the

the

funds

of Financial

The amount of transfer
activity to
be financed would be
smaller, but
even

of

Influence

ances

adjust from time to time the bai¬
ancefeof their portfolios
among
different

flows

subtitle with a more
appropriate focus might turn out
a

presumably continue

higher

a

mitments

debt

of the amount that is
Government underwritthe

at

Clearly the
being repaid.

in

level,

effect

the

directly
and

f0ii0s would

with

for

major types of holders
cjr
—
have only the most
rudimentary

the

tvould'deCline^but°mortg^geport-

attitudes
toward
their
debts and toward the
market?,.

residential

majui

be

The flow of funds to mort-

sellers'

in

lUC
the

fers?

them

mortgage
The rise

pay-

decline in repayments
arising out
of a decline in real estate trans-

like

estimates, good within
tolerable limits, of the amount of
out¬

amortization

would

costs?, Do any such
differences influence owners' and

.

debt

of

ments below the contractual

what

acquisition

-

mortgage

reduction

available

-

•

.

How

.

We have

standing,

old

with

or

ferent,
ters

houses

with

rented

these

aside the possibility of a rise in
delinquencies and a consequent

■

new

houses

of

Knowledge
Any disturbing tone that these
remarks

the

proportion
Of the aebt being repaid by amortization has been declining. If this

how

and other debts.

market

Desirability

know

and

consideration buyers

require careful

to

liquid assets of debtors
moving relative to mortgage

are

a

of the

be

f
tor

comes

are

difference, but intel¬
day-to-day
management

ligent

on

that the

averaged,

changing relative to
important
classes
of
important
ot
properties
in
important market
areas, as well as to know how in¬

it

already facing?
Again, degree anld circumstances
will make

and

average,

are

d ht
debts

the

problems

to

might

values

it

complicating

debt

mar-

such as sales of houses, has been
understanding rising rather rapidly.
Leaving
be

may

addition

then,

in<T?m.(;

v

Or

statistics

An

fi^ kouse sales at high
°

in

debt is becoming younger

real

local

it

that

anH

in

' not offset contrary developments is so, the proportion of the debt
in others, regardless of the fact being repaid for other reasons,

makp

availah^p

has

affecting

place

kets> and in significant respects,
developments in some markets do

nhkn

Fmninvmpnt

Pftvprnrnpnt

cial efforts

changes

take

39

.■

40

The Commercial and Financial Chronicle

(300)

Business and Finance
Continued

Speaks After the Turn of the Year
MORE STATEMENTS

policies in keeping with its

have

the

into

growing,

now

issue,

un-hobbled economy has ever known.

Federal

anced

publication in today's
for mechanical reasons, could not

or,

The

Our

the American people in the

about by the confidence of

their

initiative

own

full limit of their abilities
lives of their loved

and

the

It is just the

able

income is

population still suffering

is

parently

unfailing

stream of

new

We

have

expanding rapidly.

spring

ideas and

opportunities and
set

to

research

in

records

summer

in history.
million.

every

wage earners

has

dollar

been

new

for

of

the

previous several
How

of

living"

of

deflation

all Americans

ahead and work

go

of

and

■

prudence, this nation will continue to be

nation

a

in

of

"haves"

enjoying

business, production, and

standards

of

new

even more

peaks of prosperity

and constantly higher

wages

living—for all the people.
HERBERT

1954.

after tax.

spite indications that the number of
non-farm housing starts will

decline

about

1,300,000

from

The

increase

will

centration

and

from

greater

bigger and

on

to

be

more

ex-

Although building of almost
kind has gone forward at
"boom" pace since
moth
Herbert

is
eliminated

the

accumulated
World

great

an

from

backlog
the

so-called

a

1946, the mam¬
assuring every Ameri¬
adequate standard of shelter

far

during

every

completed.

of

housing

depression

of

We

have

which

1930s

II, but new demands arise as the country
Our rising population, the tendency for
people
to live longer, the movement of families
from one section
grows.

of

the

country to another

buildings each
ing

better

year.

living

all

create

requirements

In addition, more people

conditions;

neighborhood improvement

and

are

slum

are

a

for

seek¬

clearance

becoming

and

sociological

and economic necessity.
As

important

as

new

stock

must be kept in good

habitable

and

this

is

a

for

Our existing building

builders

never

added each year, the need for




re¬

condition if it is to remain

task

material manufacturers that is
are

and

done.

and
As

building

new

units

repairs, enlargements,

STANLEY C. ALLYN

such

should

reaches

1956.

basis

1955
the

points

The

figure

income

1954

to

is

sales. Four
passed $200,000,000. From there in another four
years, we have gone to the $300,000,000 mark. In short, it took us 63
years to reach the first $100,000,000;
four years for the second and four
reached

take

is

3.24%

was

international

new

demand for

schools,

more

and

sewers

up

would

we
new

also

new

sales

of

our

1955

overseas

compares
with overseas
approximately $15,000,000

the

which

Our 1955 record re¬

good

existed

in

business

conditions

Europe

and other

NCR overseas fac¬
achieved record .production. Two additional fac¬
are under construction, one in Japan and one in

parts of the overseas field in
tories
tories

1955.

over¬

one

and

one-

New models and new

tor

sales record

the

in

and

research

healthy

result in

a

for

Contracts
cured.

population which will result in

products were an important fac¬
for the year. Expenditures for

history of

capital improvements were the largest in the
the company, and

our

of

by

before the war.
flects

Stanley G. Allyn

there is every reason to believe that 1956 will be another

for

is

Brazil.

the

as

third years' income.

facilities

one-third

represented

than

This

000.

resulting

for the country as a whole

medical

for the third.

sales which will total over $100,000,-

better

expect sales of life

continues at the equivalent of
only about

improved

later, in 1951, we

volume

hospitals,

slack

any

highs, particularly

all life insurance protection

year

$100,000,000 in

years

yet

rate

is generally expected, personal income

as

to

will top 1954 by more than

ten

over

not

tax

rate

be great

works,

than

highs,

insurance to reach

Thanks

Incoming
15%.
new record. Total sales for 1955
approach $300,000,000. Less than
years
ago,
in 1947, we first

domestic and overseas.

its best year, both for
orders and shipments

More
no

equipment,

water

as

more

If,

new

is completing

Company

Register

Cash

National

The

will

slight slowing down in the automobile and hous¬

a

Company

President, The National Cash Register

;

plants

ing fields.

will be greater in 1956.

two

some

into production in 1956 and will

increase in employment.

mechanization

toward

trend

defense items have been se¬

new

will go

These

The

low rate of deaths.

and

automation in
impor¬

the business office and the retail store is the most

An

uncertain

spite

of

interest

the

is

area

credit

rates

are

the

level

restraint
the

on

of

of

low

interest

monetary

side

for

rates.

In

authorities,

long-term

high

tant factor underlying

panies like to buy.
to

the

There has been much publicity

tightness of

know

of

no

and

money

important

its

financing

"high" cost, but
by

we

conservatively

a

capitalized and profitably operated firm which has been
blocked by the interest cost of money.

One vital

this is that with

rate at 52%, the

net

cost

1%%

of

and

3V2%
at

5%

it

is

less

a

corporation is less

than

2V2%,

yery

than

low

net

costs indeed.

companies in 1956
where the

into

so-called

nature

to

flow

into

of

term

loans

to

long-term bank

bond issues and

Summarizing,
with

a

we

loans.

a

mortgages,

year

ago

Smaller

in

amounts

Last

mortality and

a

year

slight improvement before in¬

earnings.

every

premiums,

higher

100 employed people, today there are

(1955)

year

office

use

the sale of labor saving machinery

amounted

to

This

$1,000,000,000.

repre¬

sents hundreds of thousands of individual units, which
collectively made possible far-reaching savings in cleri¬
cal

hours.

man

Nevertheless, while business was doing

to mechanize than in any

previous

the num¬
increase. With
approximately 8,500,000 clerical workers, the total is now
at the highest point in the history of the country.
of

clerical

There

is

no

year,

employees continued to

reason

to

expect these

conditions

to

be

The interest of man¬
agement in mechanization is therefore likely to be inten¬
sified and demand for labor saving equipment increased.
modified

Two

sales, continued

overtime

than 16.

during the years ahead.

rev¬

publicly offered corporation bonds.

look forward to another good

taxes in interest

and

are

estate, tax-exempt

further increase in life insurance

excellent
come

estate

corporations, which

will be put into investment real
enue

real

yield is slightly higher than

week,

the high price of employee benefit measures and

for

clerks
more

more

anticipate the bulk of the funds of life insurance

In. every type

growing volume of record keeping have combined to
situation. Fifteen years ago there were 10.8

ber

We

sales growth.

create this

for

the corporate tax

interest to

reason

a

work

shorter

A

wages,
as

our

the increasing cost of clerical work is one
of the most serious problems facing management.
business

of

com¬

the

building is maintenance

pair of structures already built.

in

and

War

1

Earnings will also set a

for

need

the

situation.

Before

many years.

•

task of

Abraham
can

•

•

an

for rubber seems certain to

investments

quality securities of the type which life insurance

'

exceptionally bright horizon. De¬
exceed the available
supply, and capacity output of petroleum-derived syn¬
thetic rubber appears certain even with some substantial
plant expansions now under way. Carbon blacks will
undergo a similar experience.
Synthetic fertilizer de¬
mands will continue upward despite the unsettled farm
discoveries, have

mand

highways and improved governmental and institutional

costly

depressed and is

pected to fall off about 4%.

average

life insur¬

a

with uses continuing to broaden and growth in de¬
mand well-sustained.
Plastics, particularly the newer

but

year,

another good

enjoy

will

chemicals

Petroleum-based
year

in

con¬

homes,. Farm building will probably
continue

on

entire

nine

the

until

appears

1955's

greater activity in com¬
industrial and institutional

mercial,

construction

,

100,000

units.

from

come

early

be

and

Chairman, The Ruberoid Co.

new,

not

industrial

from

both public and private
agencies de¬

is

continuing growth

with increases in proportion to
consuming units.
-

more

will

.'

interruption

an

taxes, and this is the rate which is

difficulties, there

which

For the tenth successive
year, the dollar value of new
building established a new record in 1955 by rising to
$42.2 billion. It is expected that this figure will rise
again this year by about 5%. This rise is forecast by

which

Looking into 1956, and assuming

facilities,

ABRAHAM

3.55%

After

and

determined

buy and build and improve with confidence tempered
with

about

important to policyholders,
known

workers, producers, businessmen,

investors—all

and

consumers,

—

was

that

long this high prosperity will continue without

depends upon what 166 million Americans do.
If

following

of 4%

gain

normal

income taxes, the rate earned on life
insurance company investments in

the
1955

or

change

company's
requires a great

Adam

available

preceding
materially the

ance

years.

getting into the excesses of either inflation

more

attrac¬

more

were

interest rate earned

years;

increases

wage

industry,

than in the

to

have been getting real wage increases in¬
"cost

in

investments

1955

Malcolm

stead

the

tive

Employ¬

three

is

conditions

in

way

in October to 2.1

stable

low.

Only in interest earn¬
picture not as bright.
True, due to the actions of our mone¬
tary authorities and to the boom
ings

reached 65.5 million for the first time

Unemployment declined

The

a

record

a

everyone.

almost

a

way

new
record high, and, if we
judge the mortality ratio for the
industry upon the experience of The
Penn Mutual, we find it was at a

ap¬

flows

products, resulting in

new

wealth for

new

new

call

we

de¬
register
to 5%,
of this

1956 is expected to

•

1955 the accomplishments in the life in¬

In

w;.

Total United States petroleum

growth
trend
in
1954
and
the
K. S. Adams
greater-than-normal gain of over 7%in
1955.
Gasoline
and
distillates,
'
which account for two-thirds of demand, will lead the

business justified the forecast. Sales of ordinary
life insurance were up almost 20%

world

From the

which good times can be judged and measured.
ment last

high and mortgage credit is avail¬

can

greatest productive machine the
It

as

practically every forecast was bullish and
prophets of "doom and gloom" were no longer in

the

ernmental programs.

seen.

long

as

exceed increases in produc¬

to

mand in

in

over-hanging effects of past unrealistic Gov¬

ever

high level

Total capital

is good.

tivity.

1956

Philadelphia, Pa.

surance

has

throughout

strong
a

basic

the

that

A year ago

beginning if we can continue to achieve

the

be

likely

President, The Penn Mutual Life Insurance Company,

evidence.

have

will

is

MALCOLM ADAM

promised a new, a bet¬

the only large segment of our

We

greater

attractive terms.

on

national unity and improve the lot of the farmer, about

from the

becomes

to improve and better the

We have seen that day dawn.

people.

it

activity will remain at

consumer

the

to

factors

building

particular segment of the population

ter day, not for any

all

and

these

and themselves.

ones

The Administration's program

for

climate

endeavors

for

demand

166 million free Americans

which has been created for
exercise

favorable

and the

Administration

Eisenhower

maintenance

outlook
this

general

outlay by industry in 1956 likely will
be higher.
More than a hint of in¬
flation threatens as wage increases
tend

of

Because

It was brought

just happen.

didn't

prosperity

routine

and

and greater.

this fiscal year ending June 30, 1956.

balanced budget for

but

renovations

If present estimates are realized, we will have a

July.

The

coming year

$1.7 billion at the time of the mid-year review last

was

view.

nomic

for business in the United States

Government for fiscal 1956

anticipated deficit of the

to

were

for

These will appear
in the "Chronicle" of Jan. 26.—EDITOR.

bal¬

the present fiscal year.

budget in

late

too

characterized by a

entering 1956 from a year

are

high rate of growth in business activity. The petroleum
industry, although consistently more dynamic than the
industrial average, operates as an integral part of the
nation's economy.
Any forecast ©f
the industry's position must there¬
fore take into account the total eco¬

be accommodated herein.

'

Barring unforeseen developments, we will have a

number of statements either

a

received

prosperity that our fast-

of

period

greatest

Quite

expansion which have developed

couraged initiative and

IN

SUBSEQUENT ISSUES

inflation, avoided deflation and en¬

curbed

Company

Chairman, Phillips Petroleum
We

strength and growth potential.
We

S. ADAMS

K.

jrom jirst page

about itself and up-to-date

1956

Thursday, January 19,

»..

should
One is
up

new

make
a

accounting machines recently
an
important contribution to

announced
sales.

1958

machine which automatically picks
an account through the use of
This machine will revolutionize the handling

bank posting

the old

electronics.

balance

on

Continued

on

page

42

Volume 183

Number 5460

...

The Commercial and Financial Chronicle

(301)

41

•
•

•'

WM

f

Steel in countless forms
-.M

and

industry/ Year by

year

ijfl
solid
m$ .r •
''

j

M'v"

JM

V

%;4'-

<

v

every

y

'>

~

f

home, farm, business

its strength is furthering the

growth of America.

;<

j
1

•

Some steel from the mills of United States Steel is used

.<

'

v

serves

'

>

;

ping centers, bridges, highways, pipelines and factories. An
<

,

'

Ii

?; /

;

¥?'?•••'•■

*

> % %|

'MmW
h:
:::-i¥SWai

W'sSs

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:

1

,

'

gpli
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i

'

""J"//

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•

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Smsrnr

''.ill

.

'iff

Watch the UNITED STATES STEEL HOUR




on

television. See your local
newspaper for time and station.

n

HI:

>

42

The Commercial and Financial Chronicle

(302)

Continued

face

improve

biggest single ac¬

checking accounts, the

of commercial

methods and

counting job in the world.
designed for savings banks.

It
marks the first use of a tape punching device linked
with a conventional posting machine. This principle will
be extended to other types of National products and will
tie them in with the electronic systems of the future.
There is every reason to anticipate good general busi¬
ness conditions in
1956. With a growing need for Na¬
tional products, new models and a good business climate,
we are looking forward to a most satistactory year.
; •
The second machine is

getting special attention. We have speeded up passenger
and freight train schedules. We are studying proposals
to acquire new passenger and cining cars to bring all
passenger operations up to t :e ''Blue Bird" standard.
Our signal and communication systems are being mod¬
ernized and train yards enlarged and streamlined. New
methods and machines are being install*, d in tne Main¬
tenance and Accounting Departments to-hold the line on

^

operating costs.
The demand for our "Piggy-Back"
service, inaugurated in mi2-1954, has already required
us to double and to re-double our ownership of special

C. ASIIFORTII

A.

'

President, The Toronto-Dominion Bank, Toronto,
another

record

but

beyond our own lines by developing
working arrangements.with connecting railroads. New
industries are building plants in nurmrous locations on
our railroad and
we are actively planning many other
sites that offer attractive opportunities for both large
and small industries to avail themselves of dependab.e

The Cana¬
boom of unsurpassed

1956 riding a
activity during the first half of the

is likely to achieve new records
doubts exist as to whether the

present

expansion

pace, of

not

ter

growth in

of

1955

tained

abnormal..

was

in

the

Act

regulations

and

were

never

Congress meas¬

carry

If full hearings are given, railroad men
the trans¬

Organization.

Business looks for record sales and

general overhauling of the Federal

Out the Tecdmmendatioriscbh-!
Cabinet" Report on Transport Policy and

designed to

ures

part of the

.

Tr.ere are now pending before

brighter.

leveling off in the lat¬
year since the rate

some

-

The prospects for a
Interstate Commerce

In¬
deed, it would be surprising if there
maintained throughout the year.
was

service

railroad service.

be

can

extending

and trailer equipment and we are now

car

through

for Canadian business.

year

dian economy enters
dimensions. Business
year

flat

that 1956 will be

the economic indicators suggest

All

Can.

confident that longstanding inequities in

higher

earnings.
Wage and salary
payments are expected to increase.

are

Consumer

freer

portation industry will be removed. The result will be
competition among the regulated carriers leading

spending should continue
to expand. The export outlook-, ex¬
cept in the case of wheat, is regarded
as favorable.
Capital investment in
new
plants and machinery will probably exceed all previous levels. There

to'more

progressive and economical service to the public.J.

of

points of weakness.
;V
First, there is the danger of inflation. Recently there
has been some evidence of inflationary forces gaining
course,

strength and these pressures
than

diminish

the

>

likely to increase rather

are

is operating at near ca¬
Shortages of materials and some types of
as

pacity level.

economy

labor

Though unit production of military aircraft w'll de¬
slightly this year as compared with 1955, higher
costs
per
unit and greater government spending for
supersonic, unmanned missiles will probably" combine
to give aircraft manufacturers a total

lem.

Thirdly, the growing disparity between farm and

These

the

economies.
comment

lines

similarities

The

in Canada

and

but

close

the

it

of

The

decline

and

U.

has

S.

be

the subject

been

noted

that

while

business

the

trend

do

business

has

been

even

The increase in industrial activity has been reflected
in a stronger demand for bank loans.
However, credit
in 1956 will be tighter and more
costly. The Bank of

Canada, through an increase in its discount rate, has
taken steps to curtail credit expansion whereas a
year
ago its policy was one of easy money.
K.

President, Wabash
Railroad

traffic

ATKINSON
Railroad

volume

during

Company
1955

has

shown1

a

marked improvement over the
previous year and from
all indications should continue at
present levels
1956.

through

The

pany

in

1954

carloads

and

by Wabash Railroad Com¬

1955 were 10.57%
5.09% above 1953.

revenues

for

of 7.36%

over

for

handled

the year

1955

show

1954.

are

an

above
Total

increase

closed, the

net income data for 1955 is not avail¬
able. The recent substantial increases
in wage rates granted to the railroad

brotherhoods,
costs

5n

of

material

and

with

rising

supplies used

industry, will greatly affect

our

tne

combined

future

net

circumstances

earnings.
it

has

Under

become

for the railroads to seek

sary

the

neces¬

7%

a

increase in freight rates.
To the

greatest extent possible, the
are going ahead with their

railroads

modernization

programs

iully prepared to
of

the nation.

serve

For

fully dieselized for

so

the

the

as

to

Arthur

K. .Atkinson

be

growing transportation needs

Wabash system, which

has been

several

years, we placed orders dur¬
ing 1955 for the earliest possible delivery of nine addi¬

tional

diesel-electric

freight

cars

of

equipment is already in operation.

this

past six

at

years

a

locomotives

and

for

total cost of nearly $33

our

gross exDenditures

3,634

million.

for

In

new

Some

just

the

improvements

to road and
A
as

equipment properties total nearly $98 million.
large part of our expenditures since 1950 qualified

defense

facilities

on

which

permitted for Federal income

60-month

tax

writeoffs

are

This

has

purposes.

oeen most

but the

helpful in financing the improvement program
privilege of such rapid amortization will not be

available
if

we

are

economic

for new projects
starting in 1956. We know
to keep pace with present trends in America's

growth,

we

ment programs with




will have to continue
even

our

improve¬

greater expenditures.

In the

devices

and

for

de¬

in

use

L. AUSTIN
& Laughlin Steel

Corporation

fifty-six promises to be an active year in
the steel industry. Our own
company production sched¬
ules, as far into the year as we are able to plan, reflect
full

a

most

order
of

book.

For

several

months

the

demand

in

product categories has
been greater than our
ability to sup¬
ply. We have not so far seen much
if

indication cf growing inven¬

any

tories

our

of

steel.

semi-finkhed
process

the

for

most

our

eration in

stocks

own

hand

on

economical

Early in 1955,

we

op¬

1956 will mark the first

full year cf another very
large
tal building program for our
that

in

plants.

The year

pany.

of

and

fcr the most part below

are

level

Our

steel

capi¬
com-

determined "

we

should proceed forthwith on

series

cf large projects designed
substantially to revamp and extend
C. L. Austin
the scope and capacity of-our tubu¬
lar products production facilities. To
this end we are now going ahead with the installation
at our Aliquippa Works of a new continuous
strip mill
and four new pipe mills, as well as equipment for the
production of additional steel using the new oxygen

a

converter

process.

later

Cleveland

during 1955

Works

to

concluded

we

provide for

a

plans for

new

blooming
substantially enlarged and improved hot strip
a new high capacity cold reducing mill; substan¬
tial finishing and shipping facilities for hot and cold
rolRd sheets; and new electric furnace
steelmaking ca¬
pacity.
mill;
mill;

a

ingot tors
cost

per

the

of

than

year—more

when

program

11%

an

added

to

increase.

the

projects
already authorized and to be authorized will aggregate
in excess cf $250,000,000 for the
period 1955 to 1958
inclusive.
This' program will bring to approximately
three-quarters cf a billion dollars our expenditures for
plant and equipment since World War II.

shift¬

the build-up phase to a
phase involving mainler.ance of

Summarizing my views for business during the
ing year, I must say that the combination of our

com¬
cus¬

tomers'

Our net sales in
the r-urrent fiscal year, which started
on Oct.
1, 1955, will probably equal
those of last year, when they totaled
almost $817 million, an all-time high.

muCi? enlarged activities in (he construc¬
capital equipment field gives strength to our
expectation that 1956 will be a very active and, we
hope, a prosperous year for the American economy. We
place great faith in the continuing need for a profit¬
able, expanding steel industry to meet the ever-grow¬

>

Our net income of

our

large

own

L.

Atwood

'''.ft
$32,349,176 last year was also a record

presently indicated

as

and

very

tion
J.

requirements

and

ing

demands

fcr

belter

living

by

the

people

of

our

country.

,

only about half as high as the average for all mi.nul'acturing industries in America.
' H
The bulk of North American Aviation's business con¬

WALTER

was

tinues
craft

to

for

be

the

the

manufacture of air¬
year wa will
be

development and

armed

This

services.

making the FJ-4 Fury Jet fighter and the T-28C trainer
for the U. S. Navy and one model of the F-86 Sabre Jet
and two models of the supersonic F-100 Super Sabre
Jet fighter for the U. S. Air Force.
Our F-86 Sabre
Jets willl be built under license by fcur foreign coun¬
tries: Canada, Australia, Italy, and Japan.
We formed new operating divisions recently to farther
develop our work over the last 10 years in fields allied
to

aircraft

our

business.

These

fields

include

We

enter

the new year with optimism for the con¬
growth cf the Greater Cincinnati area and a
pledge to adequately meet its gas and electric require¬
ments.

Our

investment
ana

studies

and

proposals.

siles.

Its efforts

riod the
the

concentrated

on

the

ment,

or

contracted

for

seven

reactors

far, including
America's first medical reactor and first private indus¬
trial research reactor. In cooperation with the Atomic
Energy Commission, Atomics International soon will
complete construction of the important Sodium Reactcr

Experiment, a pilot plant for
tricity from nuclear energy.

the

Further

evidence

easily be

struction
for

the

of

faith

our

and

in

and prosperity of
serve

in CG&E's con¬
expansion
program

seen

1956-57.
than

More
Walter C. Beckjord

$63

million

will

be

spent in the next two years for plant
and

It

equipment.

the

of

end

at

the

to

include

will

the

construction,

of the fourth electric generating

1957,

500,000

by

unit

Station, bringing that plant's capacity
our total electric system ca¬

Eeckjord

kilowatts and

pacity to more than 1,100,000 kilowatts.
Because of long range planning of this type, we at
CG&E feel certain we can adequately supply our pres¬
ent customers and stand ready to provide power for any
industry deciding to locate in our service area.

We

expect

average

our

electric customers to increase on an
year, and that by 1960 our
using over 50% more electricity than

of about 2M>% each

customers will be

used

during 1954.

Growth

in

anticipated.

gas

customers

rate

of

more

than

consumption will be
of

and sales

also

is likewise

Our long range forecast for the company's

department indicates

gas

elec¬

The development, engineering, and
manufacture of
automatic navigation and control equipment for aircraft
and missiles has been concentrated in the Autonetics
Division.
This division is now producing the weapons

in

history

the 2,600-square mile area we
can

.

of

previous

the future growth

so

prcducticn

accumulated

entire

by $53,700,000.

for

built

added investment exceeded

investment

-company's

new

design, develop¬
manufacture, and operation of nuclear reactors
peacetime research and for the generation of power.
Now the third largest organization in its field, it has
are

of $127,200,000 at the end
1954.--During that nine year pe¬

vestment

of

rocket

Atomics International is an outgrowth of our earlier
studies of nuclear energy as a source of power for mis¬

in additional property,
plant
equipment, at original cost, in

U.e nine years ended in 1954, was
approximately $181,100,000, as com¬
pared with the company's total in¬

guided missiles, electro-mechanical oroducts
and peaceful applications of atomic energy.
Each di¬
vision has, we believe, substantial potentialities.

missile

BECKJORD

tinued

engines,

which recently moved into a new $9.5
million plant in Canoga Park, Calif., is active in ihe
design, development, manufacture, and testing of rocket
power plants for aircraft and missiles; in the design and
development of small armament rockets for aircraft;
and in all related research and experimentation in fluid
dynamics, thermodynamics, chemistry, and metallurgy.
Formerly a part of North American's missile organiza¬
tion, the Rocketdyne Division is now the nation's lead¬
ing designer and developer of high-thrust rocket engines.
Our Missile Development Division is concerned with
other phases of supersonic unmanned vehicles, including
the design, engineering, and development of missile air¬
frames and the operational testing of complete missile
units.
It is currently working on the intercontinental
SM-64 Navaho and is engaged in a number of other

C.

President, The Cincinnati Gas & Electric Company

.

Rocketdyne,

As the accounts

not yet

now

control

Nineteen

The

greater 3 high, but this profit is subject to later renegotiation un¬
der the Renegotiation Act. Actually, our restricted rate
of profit on sales, though slightly higher than in 1954,

than in the U. S,
Preliminary estimates, indicate that
Canada's Gross National Product rose 10% in 1955 while
that of the U. S. was ud only 7%.

ARTHUR

C.

000

aircraft

diverge activities.

activity which

activity in Canada

is

automatic

share of this business because of our

downswings.

has come', to
be known as the 1954 recession got a later start in Can¬
ada than in the U. S. Furthermore^ the
drop in Canada
was not as severe.
In the upswing, the U. S. again led
the way, getting off to an earlier start, but the
upsurge
in

various

The combined added steelmaking
capacity at our Ali¬
quippa and Cleveland Works will amount to over 700,-

existing forces through gradual re¬
placement of obsolescent equipment.
We expect Noith American Avia¬
tion, inc., to ^obtain a reasonable

of much

differences

the

from

new

S..

relationship of economic trends

U.

should

in

States and

Canadian

military

the

that

procurement program
ing

the

may move in the same direction
in the extent of the upswings and

occur

dicated

•

problems exist in the United

same

underline

cline

1956 sales volume about equal to

already apparent. Secordlv, Canada's huge sur¬
plus of wheat presents a very difficult economic prob¬

disturbing.

and

President, Jones

our

$8.4 billion gross sales estimated for
1955.
Government officials have in¬

are

urban income is

developing other military electionic systems

vices

industry.

blown

L. ATWOOD

President, North American Aviation, Inc.

Ashf0rth
,

are,

is

Somewhat
c

A

Thursday, January 19, 1956^

.

cf

rising costs this will prove a real challenge ta
operating efficiency through adopting better
securing greater traffic volume.
Improvements and innovations in railroad service are

from page 40

.

.

2%

increase of customers at a
year and that
their 1960

an

per

more

than 43%

greater than that

1954.

In

the

next

five

years,

CG&E

expects

electric
In 1945

its

peak requirements to reach 1,036,000 kilowatts.
it

was

374,000 kilowatts.

By 1960 the company's gas sendout is expected to be
more

than

550

million

cubic

feet

as

compared

Continued

on

to

page

113

44

Intense Cold... Fierce Heat...
—forces of

Heat
.

.

to

.

so

cold

fierce

so

nature

it makes steel boil

intense it

liquid... pressure

turns

the very

so great

force of 600 hurricanes

..,

NATURE

air;

it has the

by industry in making
things

we

electric

so many

markable
familiar

bottles,

furnace—6,000 degrees hot

into stainless steel and other

Oxygen,

and industry,

so

vital to medicine

is extracted from air made

of 15

tons per square

plastic is used

things

as

terrific

"nothingness" of
'

to

BUT A

FEW

examples of

re¬

containers, and

Exposing nat¬

pressures

vacuum

the forces of

nature to create

processes

and products

the

necessary

America's progress.

FREE:

Learn how

Alloys, Carbons, GasesJ

Chemicals, and Plastics improve
that you use.

many

things

Ask for "Products and Processes9

booklet.

and the

have been

during the last 20

those

as

of Union Carbide have discovered how

make such

key steps in making hundreds of
chemicals

ARE

inch

unbreakable nursing

squeeze-spray

Union Carbide
AND

new

years.

30

east

CARBON
42nd

street

CORPORATION
[tr3

new

In Canada: Union Carbide Canada

york

17, n. y.

Limited, Toronto

UCCs Trade-marked Products include

Union Carbide Silicones

bakelite, Vinylite, and Krene Plastics

Dynel Textile Fibers

Electromet




under

to

ural gas to

—

Synthetic Organic Chemicals

SQUEEZED

transparent wrappings.

birthplace of alloying metals

fine steels.

zero.

GAS

THESE

you

how industrial scientists such

new

of the

that go

than 300

changes into polyethylene. This

used

—is the

to more

to use

pressure

take for granted today. The

arc

degrees below
ETHYLENE

space so

are

by UCC scientists to work for

liquid when cooled

"empty" that nothing could live in it.
THESE FORCES OF

used

Terrific Pressure

Alloys and Metals
Prestone Anti-Freeze

National Carbons

Haynes Stellite Alloys
Eveready

Acheson Electrodes

Union Carbide

Flashlights and Batteries

Pyrofax Gas
LlNDE

Prest-O-Lite

Oxygen

Acetylene

'44

The Commercial and Financial Chronicle

(304)

Continued
million

jrom

cubic

feet

the

on

day of

peak

President, Rochester

To meet

1945.

The outlook

the

growing needs of the Greater Cincinnati service
it wni be necessary, as previously noted, for tne
company to spend
more than $63,000,000 in the next
two years for additional gas and electric facilities.
While providing excellent service to present custo¬

excellent.

the

in

mers

Cincinnati

Greater

js

area

principal

our

CG&E also is participating in two major en¬
terprises on a national scope that undoubtedly will
leave their stamp on all mankind.
One is the Ohio Valley Electric Corporation project
in which CG&E and 14 other electric utility companies
concern,

engaged in constructing approximately $400 million

are

worth

facilities

of

supply

to

largest single

the

power

in

history, that of the U. S. Atomic Energy
Commission's gaseous diffusion plant near Portsmouth,
contract

Ohio.
The

second

major undertaking is the Atomic Power
Associates, Inc., and the Power Reactor

Development

These two non-profit corpora¬

Development Company.

tions, of which CG&E is

part, have been authorized

a

by the AEC to plan, finance and construct plants for
the peace-time use of atomic energy.
We feel that participation in
twofold beneficial effects
it

will

abreast of latest development in this
field.
Arid second, it affords us an

keep us
important

very

opportunity

these projects will have
First,

and our customers;

us

on

join

to

with

privately

taxpaying

other

owned utilities to demonstrate that these

companies are

ready, willing and able to develop the technical knowl¬
edge to utilize atomic energy as a substitute fuel for
the benefit of their customeis at such time as it becomes

economically feasible to do

so.

It is the constant effort and desire of the company

and
employees to maintain the best possible service. I
sincerely believe our company will always be ready to
serve the needs cf a growing Cincinnati and surround¬
ing service area in a manner that justifies the confi¬
dence and goodwill of our customer public.
its

SOLOMON

BAKER

It

Chairman of the Board and President,

Pyrene-C-O-Two Corporation
At the retail level

Christmas

season

associated

early

lines

have just

we

the first of December.

as

True,
in

inventories

out

as

enter 1956,

we

as

and many

sold

completely

reported

were

witnessed the greatest

The toy industry

record.

on

industries

some

they

moderately

high,

where
A

but

Steel
now

1956 may

last

sold

well

into

the

ously, and there

were

to be

seems

unions, it

may

well

very

rescued from the middle

us

reduction

a

of

the

to

are

that

industry

demand

still would

for

have

reluctant to

expenditures

not

discuss, but

in this area, but as of
most disap¬

are

are;'that- the

armament

^Obviously this factor will add

outstanding

were

be

industrial outlook,

our

goods, although

an

will

We had all looked hopefully

indications

will be accelerated.

in

year

opinion

my

even

tax

from

reduction,
political

we

increased.

in

a

gesture that, aside

Presidential

election

would stimulate the economy by releasing funds
for capital investment. I should
very much like to see

year,

taxes

lowered

spiral which
the

Russian

summer,

it,

and

I

discount any possible
inflationary

people think might result,
bqt unless
attitude changes
drastically before next

some

seems to me that taxes

reduced.
All

are

not

likeiytto

be

-

these

factors

in

evidence

—record retail Christmas

at

the

turn

of

the

year

sales, moderate inventories,

an

new plant facili¬
the books, improved
labor-management
relations and the likelihood of
armament expenditures
continuing at a high level—make me
decidedly bullish

for

already

1956.

have

no

feel that

on

Should

we

doubt that
we

are

in

have

a

tax

1956 will be
a

reduction

a

long time.




as

well, I

another record year.

rising economy and that

continue to live in this atmosphere for

haps for

elec¬

of

uses

the

with

Public

Private

vs

In

and

con

does not also have.
lic operation

of

This

taxes.

avoided

has

must

is

Alexander M. Beebee

otherwise

in

share

of

the

rest

free.

ever,

since the taxes
At a time when
vital for the future welfare

exist

can

part slave

certain

I

will

time—per¬

justify

the

so-called

Pacific

tax-exempt

Northwest

that

are

areas

avoiding

taxes will

as

in

their

areas

effect.

tended to

result

a

of

Taxes

exist

modern

were

relatively low
themselves. How¬

unto

of

means

transportation,

of

ease

completely changed.

It

to

seems

when

this

such

the

us

time

has

I

reason

have

fear

no

in

come

special privilege should
that

this

stop,

if

country

and

the

it

is

public

for

really

understands the issue that their decision will be in favor
Private Enterprise, not
only because When all real

of

costs

are
considered, private operation can do a better
job for the customer, but in addition, under such a plan,
everybody is treated the same and the tax burden ?s

further

•shared by everyone.

effort

the

this

for

who

country

in

steps

made

If the

the

trend

stopped.

direction

20%

is

Such

are

to
be

to

be

their

allowed

situation

a

not

carry

to

made, and an
fair share of
in the other

go

will

benefit

no

one

and

Executive

Falstaff

Falstaff

Brewing

best be described
future
has

of

had

the

its

of

element

of

fuel

in

cost

it.

and

The

downs

showed

in

1955,
in

what

might

sales

on

an

to

industry,

The

which
past

increase of

10

about

86,000,000 barrels in

the heels of

1954.

the

over

slight decline

a

increase

industry enthusiasm

Generally

Manager,

entertains

industry.

ups

3%

The private utility business of this country has
objection to the people adjacent to large hydro
developments getting their power at a price that does
(3)

General

cautious optimism as regards the

a

brewing

share

and

Corporation

years,

an

•

Brewing Corporation

as

supported.

include

.

Vice-President

as

no

not

J.

IIARVEY BEFFA

*

industry just cannot

our

ingly important fundamentals that should be championed

that

was

spurred

actually of

less

speaking, this represents about 15% of the cost of the
finished delivered power.
However, it does not seem

immediate importance than the
factors that produced the increase

fair that in addition the people in those areas should be
in some cases to avoid all or part of the tax
and
interest
charges, which total some 40% of the

the years ahead.

and set the

allowed

unfair, discriminatory and un-Arnerican. Its purpose is
purely for political advantage. If the time has come in
America when the people who pay taxes are to become
"second
then

I

class

am

citizens"

sure

and

will

you

see

principles of

Tea

discriminated

against,

the American

The

be

that the very fundamental

"Boston

Economy are in jeopardy.
was
brought about by just

Party"

such unfair

fundamentals, and the time has come in this
country when the people should understand these facts.
The illusionary

(5)

advantages

less

and

time

as

public

of

power

will

Private

utility
operation under regulation by the Public Service Com¬
mission isdpased on a fair return on "original cost" less

deprecidtiqh. Public

power

goes

on.

in transmission and distribu¬

tion mustsooner

or

later face the realities of present-day

value, either

a

result

or

construction

new

Such

as

addecL

costs

in

condemnation

of

they

case

build

proceedings,

new

facilities.

of

public power programs can go a
long way toward obliterating the "fancied" advantage
of tax avoidance.
Therefore, the consumer under such
programs
will find his electricity but little if any
.

cheaper

the

and

country's^tax burdQ^s have been.in¬

creased,.
Therefore, it is for all these reasons that
public power will find it increasingly difficult to show
any benefit and will involve principles that are definitely
against the broad public interest.
One

(6)

public

other

power

various

is

advantage that
that

authorities

may

has

interest

the

put

out

is

been

on

at

the
a

claimed
bonds

lower

for
that

rate

of

stage for further gains in

Perhaps
these

the

factors

number

of

Bureau

figure
Harvey

older.

Thus

an

the

trend

in

of
the

entering
the
Reports from the U. S.

persons

of

Census

tapered

show

sharply

that

this

downward

the lowest point of a 10-year
period
in
1954.
The trend has now been

reversed, with indications for
of

significant

the

following World War II and reached

Beffa

future

most
is

adult market.

(4) Perhaps the most unfair situation attached to
public power programs is that they not only avoid taxes
in their operations, but in the sale of
power they give
preference to groups who also avoid taxes. This is most

number

of

a

gradual increase in the
21 years of age and

persons

the

brewing industry can look forward to
increasingly larger market potential.

These added millions of persons will hav'e added
of dollars to spend.
.Disposable

lions

personal

should steadily rise from 250.1
lions in 1965.
•
*
x
A

third

factor

that

adds

Beer

is

consumed

some

bil¬

income

380

bil¬

to

industry optimism is the
the beverage of modera¬
by two out of every three men

increasing acceptance of beer
tion.

billions to

as

and

by approximately 40% of the women of America.
popularity is spread fairly evenly among all income
groups and in all regions of the country.

This

The degree to which caution
tempers optimism
with individual breweries as
they inspect factors
may

varies
which

influence! their

profit margins.
Competition has
down, yet production costs have edged
the costs of advertising and
selling.
Texas, too, have made their weight felt with Federal
excise taxes alone paid
by the industry, amounting to
$774,000,000 during the past year. " ■'

held beer prices

upward

as

have

The answer has been to place heavier
emphasis on
higher sales volume to meet the problem of higher costs.

Falstaff, as an example, has followed a vigorous pro¬
of plant and market expansion and has steadily
improved its production and financial position.
gram

interest

than private utilities can
put out. This again
illusionary benefit and is the result of avoiding
taxes. Who bought those bonds? A person with a
$50,000
a year income would
buy those bonds in preference to

is

an

business

case

some

to

avoiding their fair
share of taxes in this category, it seems advisable that

in

customers

a
we

is

shifting location, the situation
Taxes that formerly were a
small portion of the cost cf
things have both grown
and multiplied and now constitute a
tremendous burden
on enterprise and
development in tax-paying areas. As
a
result, tax avoiding areas not only compete unfairly
with other areas in national
markets, but also entice
industries and people from other areas.
has

sound

can

taxes

help them compete in the national markets.
time, these "special privileges" were not so

together with the

up.

nation

no

Neither

in

the

of

business in this country,
country is on the road.
Of

power

our

to

and these

democracy exist
groups avoiding their fair share of taxes,
which must be made up by taxing those who live in
other areas to a larger degree.
If our Nation is to
grow and prosper, we must have "Equality of Oppor¬
tunity" and "Equality of Taxation." Either all utilities
should be exempt from taxation or everyone should be
taxed equally.
Since there are only some 20% of the
with

that

detrimental

taxes.

Lincoln said that

(2)

order

At

balancing of budgets is so
this country, it seems strange indeed that certain
groups should be asked the privilege of avoiding their
fair

any adverse
but rather it is

Tax exemption is a tremendous
subsidy to the nontaxpayer. In the early days this privilege of tax avoid¬
ance by certain
groups started out in undeveloped areas

of

and

avoidance

the

people

and

have

areas that are forced to
carry more than their fair
share of taxes and then compete with these tax-free areas.

benefit,

made

the

of

does

other

result the public is
said that I have no

private utilities is the avoidance

phantom

a

be

the

TVA

not

may

therefore,

bitterly fight for the con¬
tinuance of their special
privilege. But that does not
make it economic or in the public interest.
We must
consider
the
"drowning" effect on all enterprise in

The only apparent benefit that pub¬

over

exemption,
policy."

issues

If

their fair share of

the

of

Tax

particular company,

one

one.

socialization

like

However, I have often
people's decision if they once understand
the issues, which briefly are as follows:
(1) The generation and distribution of power contain
no
magic formula which one group has that the other
fear

these

any

Government in

course,

as a

confused.

on

then

Power

this subject and

on

closing,

national

the

which, for political reasons,
will probably be brought into sharp
focus this coming year.
> Many statements have been made
pro

borrowing public.

effect
a

issue

unusually large backlog of orders and
ties

the

tricity
in
a
modern
society
are
constantly increasing.
However, there is a very important
fundamental which the
utility in¬
dustry is facing which it is impor¬
tant that the people in this country
generally understand. This has to do

become Jess

much-to-desired

a

ramifications

because

A practice of tax exemption may subse¬
benefit persons of wealth more than

not appear to be a sound

Second, the utility business should

if armament

Armament outlay in turn sharply affects the
prospect
of

J

year.

and

progressive

to

serve

nothing to do with hydro power, and which most other
areas throughout the
country must carry.

expenditures

pointing. ' Present
race

harmoni¬

conducted

the results of the Geneva meetings

now,

the

If the merger of the AFL

paramount effect on

a

Savings Bonds.

normal cost of electric service
revenue, and which have

mean

is the armament program.
for

-

position.

A factor which most of

which has

.y-; V'"

be expected to reduce competition between

can

for

are

quently

good

of

greater

next

be

"Government

system

a

than the saving in interest cost.
Per¬
high incomes investing in tax-exempt securi¬
ties are able to secure a
higher net return on their
capital than persons of moderate means who buy Defense

condi¬

better understanding be¬

a

tween labor and management.

and CIO

well be another out¬

year-,

year

indications

all

entitled

"With

with

sons

general

benefited carry their fair share of taxes, including the
cost of the benefit.
It seems, to me these are exceed¬

This is further supported by the
improved atmosphere of labor. Ne¬
gotiations in the major industries

Baker

since

to

Mund

states:

taxes, the loss in tax revenue from persons
high incomes who buy such securities possibly is

with

tions, the utility business should be
facing an expanding market this

be

With the backlog of
already on the books, plus
the normal demand for goods that
may be expected, it would
appear

R.

and

economic

which

much

closely

very

direction, then socialization of

business

S.

business

tied

public utility field is

textile
indus¬

time—the
and related

some

tries

standing

relations

favorable

is

'Vernon

Thursday, January 19, 1956

.

income

for this:

reasons

no¬

are

second quarter.

that

industrial

the

Corp.

where, tnen, will the necessary taxes come from? Private
utility operation treats everybody the same. The people

industry.
are

business

our

Electric

&

field that has been de¬

a

for

pressed

two

taxes.

substantial improvement is now

evident in

business in

are

BEEBEE

Gas

are

the danger point.

near

First,

for

There

area,

Professor

Business"

ALEXANDER M.

42

page

.

.

of

expense

investment

tax

of

that

avoidance

under

would

which

the

yield

benefits

13%—another
a

few

at

the

guise of public interest.
Splendid support to this thinking is the recent book by
many

In

1955

Falstaff

sales

totalled more than
3,650,000
barrels, an 11% increase over 1954 sales which had
placed the brewery among the top brewing firms in the
nation.
The company, which experienced its
greatest
year in 1955, appears to be headed for another banner
year in 1956.

Continued

on

page

46

Volume 183

Number 5460

...

The Commercial and Financial Chronicle

Some 1955

(305)

Highlights of

NEW YORK COLISEUM. During the year Bethle¬

MARMORA ORE. The first shipload of pelletized iron

hem erected 13,000 tons of steel, fabricated at

ore

the Pottstown, Pa., works, and supplied 4000

mine left for Lackawanna plant on May 11,

of

tons

reinforcing bars for this project. In

addition to the
as

large

capacity
includes

huge exposition hall with

space

nine football fields and seating

as

for

10,000

persons,

the

Coliseum

20-story office building.

a

from Bethlehem Steel's

This

SENTINEL AT SEA. 110 miles east of Cape Cod
in the open ocean

Marmora, Ontario,

new

shipment followed nearly five

years

Tower,"

1955.

of explora¬

ings to the mainland in

tion, construction and stripping activities at Mar¬
mora,

It is

Built

and construction of dock facilities at Picton.

steel

pellets will be shipped each day.

ore

Bethlehem's

at

warn¬

of air attack.

case

Quincy shipyard and

fitted out at East Boston yard,

expected that when full production is reached,

1400 tons of iron

stands the first steel "Texas

radar island which will flash

a

(shown during installation)

the island of
was

towed by

powerful tugs to its permanent location at

sea.

'■.'A'.'.

FIAT CARS FOR TRAILER TRUCKS. Two hundred

NEW FACILITIES. The picture above shows the installa¬

STEEL FOR FLOOD REPAIR.

special flat

tion of additional

cane

cars were

built at the Johnstown,

Pa., plant for the Pennsylvania Railroad's
new

at

"TrucTrain" service. Trailer trucks load

shipper's door, ride these

cars

to

a

terminal

destination, debark and deliver to the

near

consignee's doorstep. Bethlehem also built 50
cars

for

a

similar Erie Railroad service.

the

equipment for galvanized strip at

Sparrows Point, Md., plant. Other

under construction
were a

tin
a

at

the

same

plant during 1955

plate production,

160-in.

an

was

WORLD'S LARGEST OCEANARIUM.

won

porpoises, and other deep-sea dwellers

National

large steel plants in the

Safety Council's contest. The Spar¬

Sharks, giant

of

were

Marineland, in Southern California. Largest of its

wanna,

a

shipments of steel. Thousands of

rolled and rushed to stricken
came

areas.

from the Bethlehem,

STEEL FOR ST. LAWRENCE POWER. Over 16,000

rays,

tons of

kind, the Oceanarium has

areas

Pa., plant, which itself suffered flood damage.

view at

are on

Hurri¬

shapes, piling, reinforcing bars, and

Much of this steel

also under way at other Bethlehem plants.

con-

among

rails

electric-weld pipe mill and

SAFETY IK STEELMAKING. For the sixth

place

tons

Soon after

flooding of Vast

Northeast, Bethlehem began making

emergency

sheared-plate mill. Construction to expand

secutive year,

first

in the

facilities

48-in. cold-reducing mill, added equipment for

capacity

the Bethlehem, Pa., plant

new

Diane's disastrous

the

framework of Bethlehem

sheet-piling

were

rolled at the Lacka-

N. Y., plant for

vast

St.

Lawrence

'

rows

Point, Md., plant

winner.
seven

was

the third place

Altogether, Bethlehem operations

awards in

all contest

first places, one second




won

categories: five

place and

one

third.

River power project,

structural steel, and the entrance foyer and verandas
are

shaded by "awnings" fabricated from Bethlehem

galvanized sheets.- Visitors

can

look at

some

5000

species of fish through viewing windows in large tanks.

.

;

use

for

in cellular cofferdams

at Long Sault (above) and
Barnhart Island.

bethIEHEM
5TfEl
w//////////MW////////,///j

45

46

The Commercial and Financial Chronicle

(306)

•

■

I

.

Continued

jrom

S.

CLARK

During the past 12 months
tacular

achievements

have witnessed

we

from

spec¬

in

technology and have attained
unparalleled levels of production.
From these heights
we find even
wider horizons lying ahead. As we view
the coming year we may be very
sure
of one
thing. There will be
reduction

no

for material

for

in

tne

things

human

is nearly

will

ways

be

(5) There is

appetite

creased

will

It

us.

given

nation.

No

exerted

less

upon

leaders in

our

will

total

A natural result

be

the

ment

increase

At

force
are

economic

new

with

be

and

the

effort.

in

during 1956 should
capital invest¬

industry.

and

to

create

products,

new

ex¬

S.

C.

Beise

.

new

growing wealth of research
facilities and our basic strength, are particularly quali¬
fied to discharge our obligations.

is

industrial

Va.,

is apparent that the pattern

encouraging

TAFT

motive

for the
full of promise.

and

one

But for

is

GEORGE

P.

Company

be

treated

j

The

.

but

to

World

War

II

industry

has

for

the

striving

to

export
Well

match

welfare.

facilities

in

and

bey

-

has

invested

long

plant

A
on

on

building
that

will

of

period of only 16 months.

our

in-

must

be

being provided faster than

strong continued demand for glass due to these

factors:

government

tion.

residential
that

school

residential building

reports indicate

a

are

at

continua¬

building should decline, it is
and

of

use

into

public

construction will

increase.

domestic

>

cutbacks

in

at

'(2) Automotive production, with




appears

cars

using 50%

likely to continue

at

more

high

a

^

size¬

be

as

food

as

or

the

requirements

is

time

the

first

World

raw

the

War

in

up

ness

declining.
prices

no

are

contributed

spending
a

to

more

in¬

continued

of

the

decline

but

at

a

time

dips
unhappy part of their previous busi¬

an

This is confirmed by reviewing the favor¬

history.

As

plan

a consequence, we

of

our

for

reasons

new car

on

the 1956 passenger

predicting

sales in 1956

an

may

exceptionally

be summarized

follows:

prevent unusual dips in their business.
For
changes are planned to maintain sales

to

years

instance, model

up

and

We have mentioned in pre¬

for alleviating the cyclical and seasonable

at

a

high level.

that

materials

area.

published

(1) The automotive people have done much in recent

agriculture
shaky condition

and

activity here in Detroit so as to keep
thinking in respect of things to come.

high volume of

<

materials for

are

that

lack

of
:

Design changes

selling well; changes

public

models

is

appeal.

timed

to

Thus,
attract,

deferred

on

models

accelerated

on

models

are

are

the public presentation
customers

and

compel

steady buying.

(2) Automobiles produced prior to 1954 are rapidly
becoming obsolete because the majority of them do not
have any of the amazing new safety features, such as
automatic transmissions, power brakes, power steering,
visibility
provided
through
wrap-around
glass,
etc.

in

when

before for food,
share of the food

ever

diminishing

growing

in the "Chronicle" that the
of the automotive industry have the faculty of

Some

Rising distribution costs
this

than

fast

and truck business being the second best in history.

car

that

with

commensurate

getting

are

Costs

and

new

generally conceded here that '56 will see
sold than in '55, the expected drop
be as severe as is generally predicted by those

articles

years.

>

in

and livestock.

crops

doubt

consumers

income.

our

believe

able results of the automotive industry for the last three

agriculture while farm income
The consumer has not had a reduc¬

food

prices of
have

their

of

have, gone

we

is

that have been

the

definitely not in

it

measures

as

whole

that

is

being ingenious and dynamic enough to apply remedial

and

shooting started in World War II.

tion

their

leaders

.:•

the

labor

this

of

vious

production plus acceler¬

as

relatively

outside of the Detroit

seek

we

must be found for familiar products
same
time seek to develop new
crops

used

that account for

business—one

in

a

of

While

uses

the

are

we

will not

.Higher horsepower and
as

dollar.

well

the

as

new

more

colors

efficient engines of today,
and

styling,

hasten

the

obsolescence.
But it is
eral

extremely important to farmers that the

outlook

strong

is for continued

demand

for

meat,

products of the farm.

gen¬

(3) The willingness not to defer new features incor¬
porating significant engineering advances, as was the old
days' custom, but to add them forthwith is improving
the quality, safety and convenience of autos to a degree
capable of enticing much earlier trade-ins by people
who presently have the money or credit so to do.

prosperity, with continued

eggs,

milk,'fibers

and

other

High employment under ordinary
a

healthy demand for farm prod¬

ucts.

While
cannot

the

be

managed

commodity accumulations of several

worked

and

a

off

by magic, their disposal

balanced

economy

in

So, again
years

can

agriculture

be
can

Agriculture being the bedrock of

.

country

as

repeat, the feeling in Detroit is that the
whole will be pleasantly surprised, as it

we
a

has been for the past several years, at the results accom¬

plished by the industry when they
end of

be attained.

£loss than in 1940,

dies

fewer passenger cqrs

disposal proimproved seeds

account

with

circumstances creates

high level and

hang like a
wheat and

the

study of the debt structure shows

farmers

company's history.

and

taken

;;

New

can

has been

more

the LOF plants during a

Total sales of glass for the
year will be 35% in excess
of the company's record 1954
output.
Orders on hand
will sustain this volume far into
the new year.
We ex¬

School, industrial

and

with

techniques, wider

adjustments
G- p- MacNichol, Jr.

To meet the
urgent needs of
are

market

in

two other factors

this

in

abreast

which

tied

are

increase

leaders

However, we cannot expect farmers to continue to
absorb
higher operating costs without compensating

program

vestment

Benson

to the

new

mean

than $50 million at several of

customers these facilities

a

Taft

Lxra

which followed
was

already
and

part of the automotive industry, we
constantly endeavor to keep in touch with the business

pull
of

industry.

in

enough and
last year we

embarked

be

production

we

which

improvement

However, this
not

farm

There

Since

T

considered

of today.

and expansion.

early

storage

needs.

while

more

than $87 million

tools

dustry.

dynamic agriculture

period Lib¬
Owens - Ford

this

have

we

in

category and also responsible for

same

available

ated disposal of surpluses must be
coupled with research
which will open new outlets for the

growing demand

Allied

business

improved greatly the operations of our powdered metal
parts plant during '55. Tnis improvement, we feel, will
assist us in obtaining a larger share of the business

international trading in
cotton,

New

the

with

in

domestic

fertilizers

balance

been

.

the
over

grams.

and

1956, with strong indications of good busi¬
throughout the year.
Ever since the close of

At

more

the aircraft engine industry as a whole will Operate at a
higher level in '56 than in '55; the other is that we have

scope and

future

farm income should

ness

almost certain

basis.

accordingly.

commodities

first half of

if

items.

Further curtailment of production without diminishing

;

glass industry has achieved another record
anticipates continuing high demand during the

1955.

sold during the entire year of '55.

we

t.iey aid greatly in "jelling" model changes and
develop thereby a more accurate technique in fixing the
design of permanent tools for production of the new

other crops.
v

during

new
plant to render a novel model change service,
using rapidly made, low-cost, temporary tools for pro¬
ducing prototype parts to facilitate model changeovers
in durable goods.
These accurate die-struck prototype
parts have the unusual advantage of being almost exact
equivalents of the production part yet to come. In this

dilemma cannot

political

a

achieved

shadow

-

substantially increased because
all automobile, truck and appliance

a

disposal will continue to
main challenge as here is the

•depress

Glass

be

able part of our increase in '56, is the fact that we built

Stabilizing farm income for the mo¬
ment is highly important and must

MacNICHOL, Jr., President

Libbey-Owens-Ford

before in

on

be

our

the

flat

Bigger*

farm

our

key to agriculture's

DIGGERS, Chairman

will

considerably

for 1956 than

BENSON

J. there must be orderly liquidation
and

than

extent

Surplus
be

level to realize fully and completely
the opportunities that lie before us.

we are heavily engaged in the
tools and dies for new models, our

manufacturers will introduce completely new '57 models.
We shall be tooling them up during 1956 to a greater

projected

of

solved

problem is nation-wide in

busi¬

Since

way

be

at the management

D.

business

1956

nomics

and industrial
leadership, it represents a ringing
challenge of responsibility. It calls for increasing skills

JOHN

industry.

perity.
I hope that, as in the
past, these
problems will be approached from
a
bipartisan standpoint as the eco¬

should

ahead

year

a

with few exceptions

legislative outlook, on which I have been asked
comment, envisions Congressional actions which will
broaden the present Agriculture
Act, permitting a more
hard-hitting attack upon the elements which prevent
the people of agriculture from
fully
sharing in the nation's general pros-

all

on

have

business of making

■

The

banking pro¬
advantage of

parts.

made

some diversification by industry, how¬
fortunate variation in the types of prod¬
ucts and services that we produce and sell to the auto¬

Secretary of Agriculture

ness

Even

EZRA

a

In addition to

'

.

have

we

ever, we

glass facilities at Charleston,
La., are operating at full

Shreveport,
'
-

is

our business,
both in tools and products, is still keyed
heavily to passenger cars and trucks.

some

■

Corporation

some
progress in diversifying
from the automotive industry, the largest part of

away

subassembly

;

,

slightly

precision-ground parts, metal stampings,

cold-forgings,

and powdered metal

In the

•

to cope with the demands which will be
made
phases of their services.

(1)

and

HON.

technological advances related to its activities. Bankers
are
better equipped than at any time in their
history

a

use

or

-

booked

that business will continue to

are

The coming year will see the progressive
fession in the West taking
every possible

pect

lighted

;

activity has

because of over-all prosperity.

ever

aircraft

Products

dies, RB and Hercules inter¬
changeable punches and dies, and
rranK
n.
tf-snop
production parts for the automotive,
[ >
appliance, farm implement, and air¬
craft engine industries.
The production parts include

new plants and additions will add about
1,200
employees.
;
;;
;

capacity.

.

during the coming months and that the year, as a
whole may record higher levels than in 1955. It is ex¬
pected, too, that bank deposits will remain at high levels

John D.

commercial

to

generally predicted.
the total economy

on

and

While

normal

is

as

plan

major producer of sheet metal tools

are

devoted

also

Allied

to

Present indications

year and

into

to put

formerly

space

All of the LOF window

W.

rise

The

was

car

running approximately at

These
new

growing

I

Fire

a

univer¬

above the '55 level.

being made to the
twin-grinding equipment and the Thermopane plant

its

much

We

laminating plant at that

Rossford, Ohio, additions

not

as

addition.

,

population.

It

50%

a

work.

fashioned1 healthy sinews in our economic life and
pro¬
vided expanding job opportunities
for our

an

glass bending and

new

location is

preparing

of

our

in

are nearing completion.
tanks on Dec. 1.

which

production and
than in '55, but we
feel t.:at they will be down

passenger

do

trades,

polishing plant is now under construction and scheduled to be in operation later in the year.
At

accomplishments we are making in this
scientific age there can be no slackening of our efforts
directed toward persistent research.
This is an obliga¬
tion of business and industry throughout America. It is
a responsibility
enfolding fundamental research that in¬
vades new fields and applied research translating the
drawing board ideas into practical use.

diversification

furniture

and

and

the

wide

that

At Ottawa, 111., a complete new double-line grinding

replace machinery made obsolete by technological prog¬
Each new piece of equipment and each improved
method adds strength to our production effort.

Our

of the

The

ress.

West, with

mirror

for

almost

sales may be less

-

same

and to provide even greater employment.
Equally vital
will be the capital invested to enlarge plants and to

We in the

facilities,

one

tion.

pand the markets of, existing goods

Despite

the

to

been

sally prophesied, our figures require
some further explanation.
We agree

use in¬
The tre¬
has

buildings.

industry
has

downturn

A' new grinding and polishing line, increasing the
capacity of the plant more than 30%, is already in opera¬

It

is expected that funds will be chan¬
nelled

automotive

the East Toledo plant of Libbey-Owens-Ford two
1,100-ton continuous tank furnaces for plate glass,
accompanying lehrs, additional glass storage area,
auxiliary power, raw material, fuel, water and rail¬

road

in

business

by

its

who

those

Our projections have been carefully pre¬
pared and, since we are part of the

anticipated.

considerable volume of glass.

a

con¬

its impact upon busi¬
industry throughout the

and

is

homes built in recent years

new

have just finished our projections

we

definite trend in architecture to

a

stimulus

a

which take

tinue to have
ness

Allied

at

1956, based upon an increase of better than 25% in
sales volume.
Obviously, a sizeable increase in profits

for

consumer.

of glass in all types of

areas

BISHOP

H.

Allied Products Corporation

President,
Here

mendous volume of

.

1

ice needs in the months ahead.

insatiable and al¬

with

factory to

'

'

population, and

increasing

rapidly

'

FRANK

natural tiend to higher ratio

a

Employment conditions in the industry are well
stabilized so that management and workers can devote
full energy to meeting customer requirements and serv¬

higher standard of living. This

a

demand

of

(4)

in the quest

nor

because

family, larger volume of old cars being re¬

per

(3) All inventories of glass are at extremely low lev¬
els. It would require several months to fill the pipelines

Savings Association, San Francisco, Calif.

;

1956

cars

tired from service,
peak employment.

BEISE

President, Bank of America National Trust &

•

in

rate

44

page

of

}

Thursday, January 19, 1956

.

.

.

■

Leaving Detroit
our

whole economy,

it must and will share in the general
prosperity.

are

tabulated at the

1956.

and looking at the general business
*

Continued

on

page

48

Volume 183

Number 5460




...

The Commercial and Financial Chronicle

(307)

47

—

On

January 1st,

over

400 service stations of W. H. Barber

Company and its jobbers in Minnesota, Iowa, Wisconsin,
and

the

Dakotas, started selling the branded products of

The Pure Oil

Company.

barge

for

over a

marketing

gallons, and flexibility of dis¬

tribution

quarter of

PURE distribution in this
to PURE's

Finished

a

century, the acquisition of the

facilities of the Barber Company
important

area

rounds out

which is tributary

"Be

new

Badger Pipeline into Wisconsin,

or

)

a

ing and remodeling of service stations

products from Lemont

cally through the

as

step forward in PURE's aggressive growth program.
Throughout its entire marketing area, the continual build¬
is

moved economi¬

provided,

result of the Barber acquisition.
The addition of the Barber facilities is another
important

recently acquired Lemont, Illinois, refinery.
are now

the Mississippi to marine storage and terminal

facilities in Iowa and Minnesota. This
storage capacity has
been increased by 35 million

Although PURE has been marketing its products in this
area

up

—

making it convenient for
sure

more

at

and

strategic locations
more

motorists to

with Pure".

by
*

THE PURE Oil COMPANY
■

Producer

•

Refiner •

sure

Transporter • Marketer

35 East Wacker Drive

Chicago 1, Illinois

>

■,

with Pure

'

fV

48

The Commercial and Financial Chronicle

(301)

Continued

jrom

we feel without any reservations that the
trial activity recorded in 1955 will be maintained
well throughout 1956. Increases in the birthrate,,

indus¬

fairly
family
formations and longevity require and support an increas¬
ingly higher level of business activity.
The general business tone will be helped by the need"
for eternal vigilance as a result of world affairs. The
fact that no reliance can be placed on the actions or
commitments made by many nations who exist under

A security analyst for one of the financial houses
recently wrote "As General Motors goes, so goes the

steel

The auto industry in 1955 received directly,
from the mills, and indirectly, fr-om

Some

1956

we

assured of

are

in the foreseeable future.

This is all

our

free

business

enterprise

system needs to insure continued prosperity.
ROBERT

F.

prior

Another record year in
the

manufacturers

of

1956 appears to be certain for

heavy

as

kets.

'

v..

If

the

substantial

present

backlog of White is

in

set

next

12

high record in
units.
It
would

than

more

excess

this

$600 million
of

segment

of

These old friends will, of course, not go hungry,
but for the present at least, they, like all others, will
receive less than their appetites seem to require.
With such an all-out demand and magnificent produc¬

Today

there

when

such

is

further

it.

growing

this has

been

1956,

the

been

past

This means an operating rate in the 93-95%

demand

F.

Black

for

truck

mentioned the important part that the
automobile industry plays in the steel picture. It, plus
home
building, with the various appliances now so
much a part of modern living, sparked this huge steel
output, particularly in the early part of last year.
have already

It

does not

seem

to

that these industries will

me

re¬

quire the steel they received in 1955, although this may
not be apparent for another six months.
industries—railroads, public and industrial
probably require more
And this includes rather substantial tonnages for

production will be maintained in the second half.
drop should not be great—possibly down to about
million

55

very

would

This

ton-level.

1956

for

make

combined

a

close to last year's tonnage with an
of the new capacity. And if this

easier

obtain

to

this

in

and

summer

later

the

growing

a

form of

one

JAMES

As the
of

new

maximum

trucking
the
of

state

be

local

and

equitable

means

levels

and

the

to

"e and

troubled
o

e."

should

world

On that basis,

me

if 1956 would be

as

year

dreds

of

It is

of

towns

cities

across

jams—uptown, downtown
wonder.

no

the
and

try

s

traffic

load

War II, the U.
ment

to

All

tors.

The

parent

job

the

these

are

on

unsafe for
has

S.

level

has
of

facts and

more

drivers.

than

on

decade

more

are

up

there

still to

side.

be

The

excellent

the

since

its road

Chairman,

United




Columbia-Geneva facilities at Utah.

The

plant will

new

well-known to

paying

a

annual

record,

record

in

moreover,

users.

Atlas

annual

an

Cement

capacity

of

Company's
than

more

3,000,000 barrels of cement, being built adjacent to its
Buffington plant near Gary, Indiana, was well underway.
The

National Tube Division at its McKeesport, Pa.
is undertaking plans to triple its production of
well high-strength casing to meet oil industry

plant
deep

requirements.
has

Ground

been

the

for

broken

construction

of

an

anhydrous ammonia plant adjacent to the Geneva Works
of the Columbia-Geneva Steel Division to provide agri¬
cultural fertilizer from coal

by-products.

During the past year, U. S. Steel continued its research
in

the

development

widened

of

and

new

improved steels with

the creation of better processes for

and

uses,

marked the beginning of opera¬
buildings of the new Research
Center at Monroeville. It has a total floor area of 187,000
square feet, and represents the consolidation of a number
of laboratories formerly located throughout the country.
Equipment will enable the study of every phase of the
making them. The

year

tions in three of the four

and

in

if all

of

detailed

making

all

C. BOUSHALL

in industry and finance had a
what elements in it are

us

concept of

contribute

helpfully
and

economy expand, we
the outlook. Each of us could

American

our

better forecast

its

to

devel¬

assured

more

told

are

we

development

States

Steel

1955

the
all

able

by

of

117

million

almost

civilian

demand.

on

a

Govern¬

purchases accounted, directly,
shipped.
Expectation of continued good pro¬
duction in the steel industry is based
on prospects of a high level of
pro¬
in

t^e

basic

industries

suming steel. This reflects

high

level

finished
lower

of

over-all

steel

trends

demand

products,

for

although

indicated

are

con¬

continued

a

in

some

industries.
Late

in

announced
forward

invest¬

nition

that

the

program

needs of its customers.

future

program

is based

of expan¬

pace

witn the

This expan¬
on

the recog¬

requirements

growing

economy clearly
steel production.

Market studies indicate
increase in many

a

sion designed to keep

sion

legisla¬

December, U. S. Steel
it
was
rapidly moving

with

indicate

a

of the country's
need for increased

private

demand

if

Instead,
frantically at

year.

to

be

that

see

country

by some 3%

it

expands

10

or

points over the pre¬

would

this

do

country

a

great

of good to have

all our execu¬
as to an accept¬
whatever figure

in agreement

ance

of

3%.

or

Thomas C. Boushall

promise our opti¬
mum progress.
There are those who, in seeking to out¬
wit and outproduce their competitors, are stimulating
the country to a 10 or 12% step-up annually.
If our
economy cannot safely, assuredly, and continuously ex¬
pand at this accelerated pace, it must follow that we
are one day to have a rough period of correction.
would

The

prove

current

to

outlook, if we accept all the records and

prophecies of investment in capital goods for expanded

production, and projections of goods to be produced and
a rate of growth far beyond the
desired 3% for a healthy sustained growth. In fact, the
mechandised, promises

projected plans call for a consumption of goods by the
public that will require further individual borrowing
to buy the heavier items—cars and home appliances in
particular—but also boats and homes and vacations and
trips abroad that already have stretched credit sources
to a degree unwelcome to the banks, to the Treasury

officials, and to the Federal Reserve authorities.
The

that

outlook

function

is

for

falls,

little restraint by

and

little

regard

those

for

on

end

whom

results

by those determined to blow the balloon to a still larger
diameter.
It

that while steel

our

year

tives

tons—

entirely

to

of

preceding

seem

percentage
It

Corporation

of about

established

each

advanced

deal

mental

World

ap¬

having

vious 12 months.

BLOUGH

for only about 2% of all steel

coun¬

for the

plant

Universal

of

Construction
new

opment.

Ingot production in , the steel industry, meeting the
country's highest year of economic activity, rose to a

Roger M. Biough

highway

Consolidated Western Steel Division
in its new pipe mill adjacent to

year

production

smoother

James G. Blaine
M.

duction

worked out—methods that
must dis¬

tribute the cost fairly
among all

attack

During the

could

it looks to

an

ROGER

are

ago.

methods of

new

Perhaps

^

of three

willingness to do something about it is
every

a

resists

started

work

new

highway

out

While

doubled

barely built
a

plastic pipe known as polyvinyl chloride
by acids, alkalies, salt solutions,
alcohols, and most chemicals.

we

nation's 3,360,000 miles of
streets and highways
wholly inadequate for today's modern
vehicles, and
approximately 1,700,000 miles of this network of roads
are

sheets and strip is being
of additional facilities in

and in the Chicago area.
Gary, Indiana, plant
production for nationwide distribu¬

area

commercial

of

which

over

the

highways

tion

ing

crosstown.

Experts figure that two

Pittsburgh

installation

The National Tube Division at its

started

it

For the

development

nation

of stainless steel

by the

governmental economists, we in
America could find a very satisfy¬

are

and

the

As

economic importance of the

and

Production

and

is

traffic

brought into production

Camden, New Jersey.
increased

vital

be

for American business.

country's
only beginning to be realized by the
general
public. Their faults are well-known.
Every day in hun¬
roads

the country.

across

of the country's most modern container plants near

one

more

basis
and

during 1955 continued to modernize and

President, The Bank of Virginia, Richmond, Va.

no

construction.

The social

Steel

basic
this

their

legislation

early

S.

U. S. Steel Products Division

An prognostication about business
in

all forms

preserved

coordinated program for
urgently needed

a

that

degree of usefulness and efficiency.

industry, this

U.

12

system

production prior to final completion

expand its facilities

Co. of New York

there has

begins, it is essential that

year

additional

some

THOMAS
Trust

'

transportation

our

in

of the program.

Chairman of the Board, The Marine Midland

transportation could survive and do the job

without the others.

is

BLAINE

G.

specific demand.

in the public mind

awareness

plant by plant, the additional production obtained
expected to be about 2,500,000 tons. This new capacity
should be completed in two to three years, and result

vary

making and producing of iron and steel from raw ma¬
terials to finished products.

months of the year.

V.

....

taking place, other forms of

a

in

capacity of steel-producing plants
are planned through various changes and
improvements in facilities. Although the increases will

'<■,"

1

what
Robert

of record freight traffic,

year

facilities

double its facilities.

ingots.

also
been experiencing substantial gains in their
freight vol¬
ume and in their services
during the past decade—each
In

various

high in steel production with more than 60 million tons

transportation—rail, air, water and pipeline—have

form expanding because it satisfies

of

produce small diameter pipe in addition to natural gas
pipe up to 40 inches in diameter.
Gerrard Steel Strapping Division announced plans to

pattern should develop, steel will, of course, be some¬

.

all

half of

annual rate of 90-92%

service.
While

first

the

for

improvement

an

of U. S. Steel

task.

pace, I believe, is too rapid for any appre¬
slowing-down before mid-year.
Therefore, the
first six months of 1956 should establish another new

over

the

least

easy

The

are

of

an

a

ciable

total

use,

evidence

at

If ever there was a time
short-range prediction appeared safe, this

be

to

seems

a

approximately 10,200,000 trucks of
of which more than 1,000,000 are the
large heavy-du'ty vehicles. Contrast this with only 5,000,000 trucks of all types in. use in 1945 and we have
in

forecasting

tion,

1954
and—more than double the 37,330 units registered in
1949—graphically illustrating the growth of the truck
transportation industry in recoct years.
all kinds

ex¬

pie.

The

truck-pro¬

increase of 35%

an

Without

seen.

ever

all steel consuming indus¬
tries are asking for more. Fairly recently the railroads
have sought generous slices of the already carefully-cut
ception,

steel

ducing industry.
In
units, the healthy figure for
1956 would compare with estimated
registrations of 79,300 vehicles in
1955,

have

we

tnrough
area.

are

in the maddest scramble for tonnage

steel.

of business

the

of

the steel industry itself, which is embarking on a new and
sizable expansion program. While these demands should
fill some of the gap, I do not think the present pace of

represent

.

ago

year

The heavier

will

months

new

a

80,000
for

the

fore¬

construction and machinery—will

is quite possible that registrations of
heavy-duty vehicles in the 19,501pound-and-over gross vehicle
weights produced by all manufac¬
turers

cars

ordering
steel is inconsequential, buyers
Joseph L. Block

are

Further increases in

defense

and

progress

order

criteria, it

any

the

Today, even though production is
at an all-time high, no war is in

I

- duty
over - the - highway
industry in general continues to
pour out a record volume of goods that must be trans¬
ported to expanding consumer mar¬

tractors

tons
that

any,
a

has already been started on this

Plans

proces¬

passenger

records.

plant, bringing it to about 2,260,000 tons.
project.
being formulated for increasing the ingot
capacity in the Cnicago area by approximately 1,500,000
Work

all

of

Few, if
casters had the audacity
to predict such results.

range.

BLACK

Chairman and President, The White Motor Company

trucks and

million

8

Geneva Division

of

favorable climate for

a

various

produced,
and
steel output
approximated
117
million
ingot
tons, both industries smashing all

in favor of 1956. Many
lines were not operating at their peak during the early
part of '55. This is particularly true of our business.
We got off to a very slow start and our volume for the
first part of this year should be much better than it was
at the beginning of '55.
Any effect that politics might have on business should
helpful. This being an election year, both parties
will be in a spending mood, striving to maintain a
lavored position with everyone, including management.
I think tney have learned the lesson that good times can
be brought about and retained through a good, strong,
healthy business climate with less trouble and expense
than trying to
buy good times through government
pump-priming. As a matter of fact, recent leadership
in the Democratic Party has declared a pro-business
attitude which is a particularly favorable sign for 1956.
It would appear that regardless of which party wins in

and

one-quarter

were

There is another strong factor

be

about

sors,

steel made in the United States.

continued betterment.

our

warehouses

the

allies maintain a
very strong position both offensively and defensively,
with emphasis
on
active research into all areas of
science, the results of which may be routed into peaceful
for

truth to his

There is, of course, much

industry."

observation.

it necessary that this country and her

use

Steel Company

President, Inland

different from our own makes

so

the Chicago area and in the Western
Currently an expansion of about 380,000 tons
of ingot capacity is being undertaken at Geneva, Utah.
This will add about 20% to the capacity of this Columbiamarket.

picture,

conditions and theories

will be needed in

L. BLOCK

JOSEPH

46

page

Thursday, January 19, 1956

...

would

be

well

to

strengthen the thickness of the

will

markets, major increases in production

Continued

on

page

50

Volume 183

Number 5460

...

The Commercial and Financial Chronicle

(309)

49

H
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"v-; •:':;"'j-.'' ^v<\/«-

:

*v* ■■•'•'.

/n Sound Room of the David

Sarnoff Research Center, Princeton, N. J., RCA tests

one

of the loudspeakers used in

new

high fidelity " Victrola" phonographs.

i

RCA creates
in

In this
The

room

you ccm

hear

a

can

pin drop.

make

so

sure

range

of audible sound. Here is

music

than you've ever heard

with

i

reproduced sound matches the original
as

closely
Thus

as

a

born—and
time in

brought to

new

"Victrola"

high fidelity is

you

RCA Victor

for the first

Orthophonic

phonographs. Listen! Here is

distortion-free performance through the




deep-throated lows

The skill behind

kind of

RADIO

FOR

and

high fidelity
room

more

before,
winged

new

Orthophonic

"Victrolas" is inherent in all RCA prod¬
ucts and services. And

continually, RCA

scientists strive to open new frontiers of

"Electronics for Living"—electronics
that make life

CORPORATION

ELECTRONICS

of

highs. Here is the ultimate in high fidelity.

possible.

new

kind

new

the silence of this

jagged walls absorb alien noise

that delicate instruments

a

LIVING

happier, easier, safer.

OF

AMERICA

New Orthophonic High
Fidelity "Victrola" Phono¬
graph, $129.95. 3-Speaker Panoramic Sound Sys¬
tem.

Mahogany or modern oak finish. Stand
(6HF5.) Other instruments to $1600.

extra.

»

»

:.

i'

:

50

The Commercial and Financial Chronicle

(310)

.

.

Thursday, January 19, 1956

.

V

V.

Continued
balloon's
it to

from

IIARLLEE

48

page

As

(our over-all economy) before we blow

cover

in 1956

tween

rapid

our

thickening of
industrial

financial executives,

as

well

govern¬

flected

The

nation's

billion

family

rate of home furnish¬
appliance
sales
during
most of
1956, with the possibility
of
a
leveling off period the lat¬
ter
part of the year.
Inventories
are
now
at
a
peak — no spec¬
ulative buying is necessary.
Prices
are firm and we expect them to re¬
be

do

We

so.

feel

not

March.

Dealers who

chould

They

investment

in

approach

inclined

19^5

to

factors

not

now

BOWERS

Secretary-Treasurer, Atlantic, Gulf & Pacific
The

Eisenhower

Administration,

it

Co.

realizes

appears,

amcunted

during the past several

is not

years

con¬

to

with other national growth
present and future needs.

This conclusion is sound:
riers

being

are

built

If

added

served

of

arm

its total

national

asset,

waterway

cost

system

date

and

all

being

of

today

defense; it is also
link

in

the

an

indispensable

the legislative

outlook

is

more

results in continued

the

i :iat

more

new

action,

our

country will be benefited

dredging industry along with it.

It

is

certain

development in the

-♦1

■

MORGAN

B.

past

life insurance

to

ing
•

was

volume
times

This

BRAINARD

seen

new

the

life

record

insurance

levels.

The

of

industry

fociety
ro

in

the

past

years

,

As,

we

which shows every
fign of continuing at its present
high level, we in the life insurance

just

free

power, and
more

the

¬

Sen.

standpoint

of

Styles

economy

as

a

are

revenue

we

as

domestic

indis¬

an

spending resulting from

from the

budget
to

a more

with

an

an

in¬

unshackled

balancing

comes

debt

reduction, if we
our children,

spend the economic futures of

and then tax cuts.

The $7V2 billion tax cut of 1954

purchasing

a

wartime to

to expect that the market for this form of

coupled

prosperity of

enterprise competitive system.
not

arm

was

for the transition from

peacetime economy.
With the transition
accomplished so successfully budget balancing and debt
reduction has priority but tax cuts within a reasonable
time

are

a

Now for

menting
with

us,

a

distinct
a

possibility.

look ahead

in

regard to policy and imple¬

legislation. The cold war
therefore, preparedness is

the

over-

the

dis¬

insurance, and
proportion of state and Federal
>•;

some

I;'-

.

much-reeded

highway

legislation which bogged
Congress will be vigorously

down in the last Session of

pushed under the impetus of 3 million more cars on thn
road this year than
last, and a 1955 death on th° high¬
ways record of 38,000—more than were killed
in the
Korean
be

War.

The

problem

facing

the

find

to

Congress

a
solution to this vast
problem
bounds of sound fiscal
management.

In the field

of what

will

within

the

is

generally termed social legis¬
activity in regard to Fed¬
School Building, expansion in
Social Secu¬
rity^ benefits, and an attack on the problem of Juvenile
Delinquency with its companion problems of child wel¬
there will

Aid

fare

services

be

renewed

to

and

aid to dependent children.
I would
expect legislation to increase Federal funds for
medical
research and proposals to extend
voluntary health insur¬
ance

coverage to more persons. Proposals will be forth¬
coming to improve the minimum wage law
and to apply
the principle of equal
pay for equal work without dis¬
of

I

sex.

would

expect

additional

units

of

proposed, as well

to

Statehood, and I also expect attempts to be
liberalize immigration
restrictions
so
that

not

used

by

one

country

summation—the highlights
will be a
pushing of the

may

of the

be

is
a

still

first

be

the

applied

legislative

unfinished items
of

to

pro¬

of

the

the fiscal

Administration's

keynote.
year for business, with the wel¬
again increasing under the bene¬
competitive economy.

in all another
good

GEORGE GARVIN BROWN

plahave

happy to be able to report that
balanced budget within the fiscal year

operation,

of

over

on

Bridges

am

well-calculated shot in the

personal security and protection will continue its
present
steady rate of expansion.

The

this year, with

whether

programs

a

with the benefits of life insurance becoming
acknowledged than ever before, there is




a

concern

fare of the individual
fits of a free

busi¬

sound

a

peaks

new

widely

every reason
-

incomes expected to rise to

1956, especially from

I

our

governmental

in

After

Brainard

!

With personal

in

base.

of

have

problem

increasing public

caused

subsidy.

President, Brown-Forman Distillers Corporation
in

expect

can

crease

B.

an

1flte?n^y which will

a

an

efficient

Morgan

,

<

All.

the

by weather in its more violent
moods,
the Eastern Seaboard and in the Central
Plains States. I would
expect legislation for an experi¬
mental setup for disaster insurance
which would not
be competitive with
existing forms of

In

have experienced

tremendous reduction in

continua¬

years

is

particularly

gram

ending June 30, 1956, and the President has promised
to submit a budget which will be in balance for fiscal
year '57.
Budget balancing is being accomplished by a

passed.

asters

All

same

alleviate

last session within the
over-all framework

levelling off adjustments,
established at/the new high ground

pensable

when

tion of the dynamic growth that has
been the pattern in the

we

to

another.

and

international

or

economy

a

There

quotas

living.

seasonal

Government.

brackets.

industry look forward to

proposal

made

integral part of governmental fiscal integrity,
I have long advocated the absolute
necessity of a bal¬
anced budget as one of the first concerns of our Federal

people have moved from
lower
to
the
middle-income

an

of

as

teauis

many

In

bank

expanded agricultural plan.

Hawaiian

were

with

comes

reached.

growth, particu¬

10

cost

conditions

some

group

remarkable

which

fore, expect much of the
ness

great.

as

businessmen

policy
being

as increases in
mortgage insurance authority. There will
again
be civil rights
legislation, undoubtedly a proposal for

sta¬

ation of stability and we can, there

of

decade ago, and
insurance is

a

of the

rapidly

are

I

expect the Congress will immediately
grapple with Administration proposals for a
stepped-up
attack on the whole
problem of surpluses, prices, costs
and markets, and as a
part of the program will be a soil

crimination

The year ahead will see a continu¬

number

,

down.

PV?iic ^ous^n3 to be
FHA

again able to embark on longof expansion and the
consuming public could buy with the

stabilized

ordinary life insurance in force is double

only

Because

inflation,

of

confidence

larly the increase in the ordinary
field, reflects the dramatic economic
c hanges that have come about in our

the

continuation

range programs

policyholders passed the 100,000,000 mark.

The amount of

four

has

year

forward

surpluses

worked

once

•'•■•v.-"';■

President, Aetna Life Affiliated Companies

what it

the

on

bilization of the dollar and the halt-

to meet present and future de¬

necessary

mands.

the

is—a

1956

for

The most apt capsule

outlook.
make

an¬
-

move

can

Administration.

than enough can be saved in other directions

volume

The

I

governmental fiscal integrity. The
unprecedented prosperity of the year
just passed was mainly due in my
opinion to the fiscal integrity which
has been the keynote of the present

concept of public works

to continue harbor and channel

nual

that

of

If the Administration's

r.nd.

STYLES BRIDGES

you

on

case

constructive.
,

needs

power

happy to be

am

employment.

expenditure

greater

included again among those from
have requested views in regard to the eco¬
nomic outlook for 1956 with particular emphasis in my
l

whom

comment

Federal

requirements

U. S. Senator from New Hampshire

continuously thereafter, waterway im¬
other

table result of further depressing the
market. This
been abandoned and

has

This increase is

power

When

of high
rigid price supports was followed, which resulted in the
piling up of surpluses which could only have the inevi¬

eral

nation's

farm

h°s

—

lation

HON.

the

income

s

policy

increase of

an

of tomorrow.

provements furnish a large volume of direct and indirect

No

the

of

aware

farmer

which would bear

meeting all the

for

all

reconstruction demand for food to feed the world.
that demand slacked off, the mistaken

sales

electric

future

transportation
rystem, stimulating economic and civic growth. During
construction and

Commercial

kilowatt-hours,

preparing

for a large increase in
substantial increase will be
think there will be some resistance
ask

a

"surpluses." The farmers responded with a tre¬
mendous, patriotic effort to the wartime and postwar

some

-

and

arte

word

Sales to these two groups are expected

(lectric system,

will

undoubtedly

situation.

individual

provide
annual

the addition of 23,000 new customers
the increased use of electricity by existing

as

development would be more than
justified. But it is not only vital to
Emerson S. Bowers

an

is working with

by about 8.6% during 1956.

our

defense, which it is,

to

will

over the past ten years
the Georgia Power Company to invest more
than $308,0C0,(T0 in new generating, transmission, dis¬
tribution and other electric facilities necessary to provide
an adequate and dependable supply of powtr wit..in our
service area. Tne company's confidence in the further
economic expansion of the State is evidenced by a cont'nuation of our program of improving and aiding to

defense chain.

other purpose than

no

vital

a

our

and

The State's economic growth

improved water¬

every

Federal

the

$60,000,600

upon

well

and

a

has required

and

tation aids civic and economic devel¬

another link in

1.2

the

problem in that the
fallen off somewhat at
time when all other segments of our
economy showed
gains.
The situation can be explained with a
single

Jr.

tota

customers.

larger; high distribution costs must
be lowered; low cost water transpor¬
opment; and
way
is
an

Branch,

than 7,003 people with

billion

1954.

as

cargo car¬

larger

to

over

Administration

However, I

We

predicated

pace

meet

the
Harllee

to increase

structive and not economy; that such development must

keep

more

kilowatt-hours.

8.2%

development

of

excess

of

requested, and there will be a ten¬
dency to apply the policy of greater selectivity as inau¬
gurated by Congress last year after a careful review of

year.

a

all

to the total increase

over

billion

1.6

that the drastic curtailment of harbor and channel

j'iow

represent

of

In furtherance of keeping our
at top caliber there will be a
and I think favorable legislation, on

request,

area

given.

40| other large industries which have indicated the pos¬
sibility of locating plants in Georgia during 1956. These
include
manufacturers
of
fabricated
metal
products,
electrical equipment, rubber, paper, textile and glass
products, chemicals, machinery and a number of other
products.
Large increases were also recorded in 1955 in the sale
of electric power to residential and commercial customers
of the Georgia Power Company. Sales to resid ntial cus¬
tomers increased by about 7.5% to a total of more tnan

Bowden

C.

O.

unless

S.

furt.ier

Our industrial development staff

X'reser.t assert themselves.

EMERSON

A

The

this

$22,000,000. They will contribute greatly
the State's expanding economy.

payroll of

some

closely

it.

of

employment for

extent as money
will continue
tight and no doubt
cost more. All in all, 1956 as a year
to

in¬

figure of 2.53

anticipated this

Company.

and long
themselves

find

might

terms

easy

9%

a

forces

Foreign Aid, both military and economic, is a close
companion of our defense effort and is integrated with

1955, 77 new industrial
each with a capital invest¬
more than
$50,003, located
the lines of the Georgia Power
j

on

toward low down payments

pinched

—

armed

our

what might be termed fringe benefits for
military per¬
sonnel in the way of medical care for dependents and a
survivors benefit program.

During

effective

are

consump¬

plants,
ment

there will

increase in minimum wage,
in

of customers is

great change in spite of the

any

renewed

increase in power sales to this group

and

main

1954

kilowatt-hours.

billion

1955's high

of

ings

tr.e

over

into

program is producing.
armed forces personnel

by

kilowatt-hours

crease

integration

so-called miracle weapons that our stepped-up research

during 1935 amounted to marly 2.73

continuation

a

increased
power

Services Committee

most

am

diate

industrial
of
the
Georgia Power
Industrial
power
sales

Company.

Stores, Inc.

middle-class

increasing

steadily

bracket should assure

the

in

electric

of

customers

C. BOWDEN

O.

of

activity rose to
This growth is re¬

high levels.

tion

Chairman and President, Sterchi Bros.

power

industries

the State's industrial
new

testing and its calculated events.

*

for

for the homes, farms,
Georgia continuing to in¬
rates, the year 1956 promises to be one
of further growth and expansion for the electric industry
in the State. In the year just past,

essential

as

demand

and

appropriation for that item will be asked.

ranking member of the Armed

happy to be able to report that we are get¬
ting more defense per dollar spent than ever before in
our history.
In continuation of that policy there will be
continued emphasis on combat readiness and the imme¬

at record

crease

authorities, make long guesses as to the day of

mental

the

businesses

economy's over-all cover, while most

our

and

With

be¬

race

a

the

and

expansion

of

rate

be for

to

seems

I

President, Edison Electric Institute

thinness unrelated to the rising internal pressure.

a

Thus the outlook

increased

an

BRANCH, JR.

President, Georgia Power Company

very

Two major issues confront the distilled
spirits
the coming year.

Both,

carry-overs

from

lies ahead for the

The

sion.

first

cf

of

and

will

1955

bear

industry

significance,

heavily

on

are

what

industry in 1956.

these

Regardless

is

of

bond

the

articles being published
for

equal

exten¬

numerous

on

,

the need

bonding period extension, the
spirits industry's statistics

distilled
on

maturing

that

for

whisky

stocks

reveal

the

industry as a whole
excessive inventory prob¬
For over two years now whisky

there is

lem.

stocks

no

maturing

warehouses

have

in

Government

been

holding at a
level of 700 to 725 million Original
Proof Gallons, meaning that produc¬
tion and usage have been running at
the

same

rate.

Proponents of bond extension leg¬
islation express the feeling that the

Ueo.

uarvin

Brown

problem lies with the 200 plus mil¬
gallons produced in the Fall of 1950 and the
Spring
of 1951.
This excessive production
offers no problem

lion

since

the

industry

can

use

up

all

of

this

stock

before

much

concern

and

Continued

on

page 52

Volume 183

Number 5460... The Commercial and Financial Chronicle

THE

BUDGET DOLLAR

AGRICULTURAL DEVELOPMENT 5.0%

INDUSTRIAL DEVELOPMENT 3.8%

PROTECTION OF
PERSONS & PROPERTY

Puerto Rico's
HEALTH &
EDUCATION

amazing advances in industry, home construction,

PUBLIC WELFARE

health, and public improvements since 1940 have been
accompanied

by only

an

insignificant rise

and with tremendous
EDUCATION, HEALTH and public welfare account for half of the
budget. From 1940 to 1954 there was a gain in life
expectancy from 46 years to 64 years.

in

increases

Puerto Rico's

in the

net

resources

public debt—

available for debt

Puerto Rican

payments.

In the

past 15 years, Puerto Rico's net

overlapping Government and

MILLIONS OF XWH:

Municipal debt has risen only from $44.5 millions

to $55.9

millions,

while the ratio of debt to assessed valuation declined from
14.3

percent to 5.7 percent.

Your attention is invited to the
a

Puerto Rico has

and interest due

ELECTRIC ENERGY CON SUMPTION
KWH in 1949-50

to

rose from 411,726,648
774,933,164 KWH in 1954-55. The Puerto Rico

Water Resources

Authority, which provides this
capacity of almost 1,000,000,000 KWH.

power, now

has

a

accompanying charts, which illustrate

few of the basic factors behind Puerto Rico's current

generous

always promptly met
on

its

development.

every payment

of principal

public debt. Investors have benefited by the

tax-free yields available on Puerto Rico's public obligations.

1949/50=5100*
I?54r 55, ESTIMATED

PUERTO

UNITED STATES

GROSS

than
year

on

has

PRODUCT

period from 1949-50
the

mainland.

made

tremendous

gains. During the

1954-55, the relative increase

to

Puerto

Rico's gross

was

greater

product in the fiscal

1955 is estimated at $1,193,400,000.

HUNDREDS OF DOLLARS

Part

of the downtown business district of San Juan, Capital of Puerto Rico,

Commonwealth of Puerto Rico

GOVERNMENT DEVELOPMENT
BANK

FOR
San

NET INCOME PER

in 1955. The 1955

CAPITA rose

from $301 in 1950

to

RICO

Juan, Puerto Rico

$436

figure, while still low in the light of continental

New York Information Office

United States standards, is nevertheless higher than in the majority
of the countries of the world.




PUERTO

t

•

37 Wall

Street, New York 5, N. Y.

52

The Commercial and Financial Chronicle

(312)

Continued

from

if it

continuous

of

whiskies

will

enable

"Korean

War

chooses. In fact, the expected

so

stocks"

the

industry

these

withdraw

to

7V2

before

long

of straight

preference

consumer

Today's

years.

whisky supply is roughly 6I/2 years, a rate substantially
under that

in existence before the Korean War and

seen

nearly the

level

same

World

that existing prior to

as

The

second

tax of $10.59 per

The present

Federal excise

gallon has not only curtailed consump¬

tion, but has offered
and

confronting the industry

major problem

bootlegging

strong incentive to moonshining

a

large scale method of operation.

a

on

Consumption of distilled spirits on an adult per capita
basis
In

has

$9.00

a

In

ran

gallons

1954

This

In

the

tax

rate, it

3.18%.

gallons for the past several years.
Back in 1950, at

gallons per adult.

high volume of our own production.
during the year have been good, and the
outlook for the future encouraged us
Our earnings

to

increase

to

$0.35

the

expended $4.3 billion for distilled

1.70%

was

share

1.88%.

was

their

of

1.73%

was

buying

total

in 1950,

and

The 1946 record

In the several years

industry's share of the

with

year

a

$9.00

saw

it at

before World War II, the

buying

consumer

power

averaged

1,70%, the
the

rate as today;

same

economy

was

However, two decades

at the bottom of the largest de¬

pression period this country has
it

rides

the

crest

1955 estimated

of

Today

highest prosperity period.

our

For

billion.

If realized, the

disposable income

consumer

would;

indication

of

the

strangling effect that the current tax rate has

on

this

be

about

This

1.66%.

is

another

industry.
If the distilled

and I

spirits industry gets tax relief in 1956,

all of its current efforts in driving home the need for
such
I

relief,

look

run

for

about

at

a

$6.00 tax rate,

consumption
225

million

distilled

of

gallons.

If

relief, consumption should again
gallons.

desperately needed,

as

spirits

we

run

do

in

1956

not

get

has

customers

our

Fruehauf

Harvester.

International

been changes and

haul

There

are

shifts in the

and

of business that we

to

The "Tubular" design makes possible sav¬

ings in weight of 40% and has a lower center of gravity.
"Hot Rod," which is a streamlined six-car train of
RDC's is designed for speeds up to 110 miles per hour
The

of

between New York and Boston.

modernizing

improving

and

our

Another

manufacturing facilities-has enabled
us
to maintain our position as the
large independent

producer of
and will

Edward c

Bud<Ii Jr.

automotive body components
continue

to

increase

the

our

operation.

Among the improvements are enlarged and improved
for the manufacture of automobile and truck

the
bodies.
which have been greatly
over the
past year, are already booked to
This activity is becoming an increasingly im¬

and

drums, tool and die making and

brake

which

in

the

Denver

new

equipment indicate

ger
of

our

evaluated

enlarged

Zephyrs

drinks
of

as

.

.

.

.

.

the

";
#

years
■

-

stainless
been
our

steel

trailer which

highly successful, and

production during the

The outlook for

is

business.
for a lighter

excellent.

our

Most

we

more economical
for Fruehauf has

and

build

have

we

than doubled

more

year.

automotive business for next year

authorities

estimating

produc¬
tion of more than 7,000,000 passenger units by the in¬
dustry in 1956. We will maintain our share of this busi¬
ness, and we expect the proportion of our wheel, chassis
and tool production to increase.
The output of the Railway Division of 202 stainless
steel railway passenger cars, including 79 self-propelled
RDC's, was' better than the 1954 to'tal of 183 cars. This
are

these

the

design

and

construction

of

new

types

of

The railroads have recognized the necessity of improv¬
ing their passenger equipment, and are in the process

construction.

steel

Years

*

<

franchise of .well

many

over

1955

saw

Forecasts

a

for

growth in

The Budd disc brake continues to grow in

has
In

all

favor, and
virtually become standard on many important roads.
addition to 230 sets produced for new cars built by
three major builders, 124 sets have been sold for

conversion

Although

jobs.
our

"

defense business

1956

look

even

more

sales and bottler

promising

with




•

..

On
assets

June
of

30,

the

Budd

Diamond

#*.•■*

'

PAR-t-pak

come in a

variety

Columbus, Georgia

,

the

Fibre

major

Company as
the most important step in its diversification program.
Since that time, CDF has been profitably operated as a
wholly owned subsidiary. This operation, which provides

expansion

CORPORATION

%

.

assumed ownership of the

Continental

nehi and

N E HI

;

reached

highly valuable to us in the production of jet engine
parts as well as in other phases of the aviation industry.

franchises.

....

not

we desire, definite progress has been made
during the year, particularly in the field of jet engines.
Our knowledge of the use of stainless steel is proving

contemplated in the Can and Syrup Divisions..
1

has

large volume

*

consumer

have

throughout the country.

1;
■'"
400 bottlers representing the
Company's

diversified flavor lines.

experience

the

Royal Crown Cola, Nehi and Par-T-Pak
Jk r,

of

advantages of stainless steel where light
weight and greater strength are prime requirements and
the savings in maintenance made possible by its resist¬
ance to corrosion are now acknowledged by railroad men
proved

a

However, the importance of 1955 in the passenger car
building railway industry is not gauged by production,
by the tremendous enthusiasm that has been gener¬
in

a

stainless

our

of

of bottling know-how and experience have developed

v.-.

passen¬

large number of

a

the payment of its 71 st consecutive dividend

announces

are

improvements, we are confident
cars will be ordered. Regardless
of equipment the railroads choose we have
distinct advantage in being the leader in the use of

that

complete line of nationally-distributed soft

most

we

very bright future for this part
the railroads have studied and

January I, 1956.

Over 50

a

.

which

of the type

capacity.
portant portion of
The new design

all

a

When

business.

fabrication of highway trailer
Our tool making facilities,

*

Beverages

have devel¬

building for the Burlington. V
These and other new developments in railway

Consecutive Dividend
Nehi Corporation, makers of

we

ing accommodation for coach passengers which will be
employed

of

efficiency

facilities
wheels

important innovation

oped and sold is the "Siesta Coach," a room-type sleep¬

trains.

around 200 million

Los Angeles, Budd is building five

but we are highly gratified with
the year's net results. Our program
ers,

ated

'

transcontinental "cruise-type"

in

as

service, where high capacity and increased speed
required, the "Tubular" train for the Pennsylvania
the "Hot Rod" for the New Haven have definite

advantages.

have done for each of these custom¬

but

tax

service

tiple-stop

service, we have offered our customers a wide range of

complete high-level passenger coach trains, with a maxi¬
mum of comfort and luxury. For mid-distance and short-

division continues to operate at a profit.

strongly believe that the industry should accelerate

Recognizing the fact that the same type of equipment
would not be suitable for operation in short-haul, mul¬

between Chicago and

of

i

three different railroads.

equipment with which to meet their varying problems.
For the Santa Fe's new "El Capitan," which will run

during

quarter.

roster

amount and type

expenditures for distilled spirits

consumer

should approximate $4.4 to $4.5

industry's share of

witnessed.

ever

dividend

share

common

Studebaker-Packard,

tors,
and
have

power.

2.25%; and in the earTy post-Repeal days the share was

ago

last

quarterly

our

per

included Chrysler, Ford, General Mo¬

cniy

adult.

per

consumers

spirits.
1953

2.51

gallon Federal excise tax rate, consumption

per

1.95

was

1.87

been

it

1946

the automobile

which

at

pace

tion

sible for the

The

is that of excessive taxation.

breaking

Thursday, January 19, 1956

service.

industry has operated this year has been largely respon¬

War II.
The

record

.

completely reappraising this important part of their
At the present time, we have under construc¬
three radically different types of new trains for

of

budd, jr.
Budd Company

President, The

it reaches IV2 years,

growth

g.

edward

50

page

.

.

of

flavors!

Volume 183

a

well

Number 5460... The Commercial and Financial Chronicle

established

position in the plastics field, will be

gradually expanded.

»•

energy, we established

for

the

September, we acquired the Gamma Corp.
manufacture, sale and service of radiography
.

Senator

from

Virginia

in terms of their effect

are

this

further

is

exclusive

of

legislation

already has

more

M.

tending the Korean excise, and cor¬
poration taxes which expire March

President, Great Northern Railway Company

in

freight

volume

rates.

1956

large

these
must

territory

that the

are

will

iron

is

and

a

Commerce

to

preserve

position

Great

its

be

op¬

new year.

competi¬

Northern

is

presently engaged in the construction
a new $6 million electronic
classi¬

M.

Duud

fication

yard

that

will

substantial operating
sides accelerating the
freight movement.
be in operation the late

to

track

structure and

the

of

use

radio

on

500 hopper and gondola cars
motive power.

well

as

as

44

centralized

and
new

diesel

Earnings for 1956 will be determined largely by the
size of the crop of agricultural
products. With a larger
than normal carry-over of grain in
storage at the begin¬

1956

will

year,

it is expected that the net income for

closely approach but be somewhat less than

that of the record year 1955.

LOOMING
The

LARGER

"Flying A" will loom

larger in the

year

ica's roads and

petroleum

even

ahead-on Amer¬

on

front of

every

progress—as

Tide Water

Associated expands all its oper¬
ations

This
new

from well

to

consumer.

expansion includes the giant
Delaware

"Flying A" refinery

scheduled to go into operation late
in the year.

The symbol of the

"Flying A" has long been out¬

standing for quality...quality that
now

is

brilliantly exemplified in

today's great "Flying A" Ethyl
gasoline and in the

new

10-30 Motor Oil. This

quality will

continue, pre-eminent

as

Veedol

the Com¬

pany's refining and distribution
achieve

new

heights in 1956. \

New Veedol 10-30 Motor

Oil

gives

Octane

Highest

you

Performance,

Greater Gasoline

TIDE WATER
New York

•

ASSOCIATED
San Francisco




•

which

Committee

mileage!

OIL COMPANY

Houston

•

Tulsa

When

Harry
•'•

..■>*

F.

Byrd

•

•

Sugar Bill would extend the Sugar Act of" 1948

system

between that produced in the United States,
off-shore.
'

as

and that produced

is at present
stop-gap basis. Effort will be made to enact new
legislation before the March 15 filing date for final
a

1955 corporate income tax returns.
on

The Joint Committee

Internal Revenue Taxation has been

legislation during the
The

working

on

this

of Congress.

Social

House of

tors.

recess

Security Bill, as passed last year by the
Representatives, jproposes extension of old-age

survivors
The

insurance

bill

now

would

coverage to all self-employed
excluded, except medical doc¬

also

reduce

retirement

age

for

from 65 to 62; provide for disability
50, and continue survivor or dependent
benefits to disabled children after age 18. The President
indicated in his State of the Union Message that there
workers
age

on

of

the

propose

Union

another

these

excise

It
on

was

esti¬

corpora¬

taxes

revenue

to expire would result in
totaling $2.1 billion.
one

year

was

is

the

as

now

the fact that in the year in which World War II
ended
our debt was $268.9
billion, and against that we had a

Treasury balance of $14.2 billion, which made the net
debt

$254.7 billion.

Meanwhile

The tax law for life insurance companies

on

State
will

Finance Committee considers such
legisla¬
this, it must have in mind that the Federal debt
practically $280 billion, with very little cash
balance in the Treasury.
This may be compared with

tion

•

would be further recommendations

s

ning of the

The

his

before the House of Representatives it was amended to
allow each taxpayer and his
dependents a $20 individual
income tax credit.
The Senate Finance Committee at
that time rejected the $20 amendment.

to

which distributes U. S. consumption of sugar on a quota

benefits at

units of

bill

in

Last year when the bill to extend them

in¬

major legis¬
dealing with military

professional groups

cars

tax

Senate

and

1,750 box

life

addition

and

ultimate loss of

an

survivors benefits and simplification

women

order includes

that

as

of customs.

in

be¬

traffic control will be extended.
New equipment

the

and

Improvements
and

tions

originate in the House of Rep¬

This yard will

of 1956.

summer

result

economies

bills

for

In

lation

of
Joun

formula

the

with

will

tax

indicated

gasoline, cigarettes and alcoholic beverages.
mated last year that allowing the extra
5%

bills

has before it such other

Interstate

only part of the

order

tive

the

Commission

erative for
In

by

a

companies.

for

tonnage
A much
higher wage scale for all classes of
employees, established in the Fall of
1955, will be effective for the entire
year 1956 but any increase in freight
permitted

important

more

up

resentatives,- the

indications

movement

ore

be

comparable
handled in 1955.

rates

establish
surance

storage in Great

There

of grain in

Northern

taken

the social security trust fund.

Simplification Bill proposes improved
procedures for valuation of imports and the conversion
of foreign currency into dollars
for the- purpose-of
assessing customs duties.

year's extension of the present 52% corporate tax rate
and the Korean war excise taxes on
automobiles, trucks,

immediately by the
Ccmmittee are the so-called Sugar
Bill, Social Security, and the bill to

Looking to 1956, Great Northern anticipates a some¬
what smaller volume of
freight movement than for
1955, although revenues should be
higher due to pros¬
increase

be

to

,

pective

the

Among

BUDD

President

on

Customs

Message that the Administration

ex¬

31.

JOHN

The

The

.

The Senate Finance Committee alone
than 100 bills pending before it, and

,

continuing to investigate fields in which we
diversify our operations to insure maximum
growth and stability for our
company.
can

S.

legislative outlook for 1956 encompasses both dif¬
ficult and extremely important
proposals before the new
session of Congress.
•

Nuclear Energy

a

In

equipment.
We

U.
The

.

53

Both the Social Security and survivor benefits
pro¬
posals will have to be considered, among other aspects,

HON, HARRY F. BYRD

•

In an effort to
study and evaluate economically feas¬
ible commercial applications in the
new and
promising
field of atomic

Division.

(313)

this bill.

the Administration has
already indicated
that it will propose increases in
appropriations for mili¬

tary, foreign aid, and
grams.

numerous

v''.'7

domestic-civilian

V'7

'

7.

pro¬

:

In dealing with
any proposals to reduce taxes we must
keep in mind that if the budget should be balanced this

it

will

be

the

result

of increased revenue; not
On the contrary, expenditures are
increasing all along the line. The increased revenue is

year

reduced expenditures.
due

to unexpected

'cream"

on

the

boom

we

have been

experiencing. National income could

go down $10 billion
from its present level without
creating even a recession,
but such a reduction would cut Federal revenue
$2.5
billion.

v"'*'".

With

our

777/'

debt at its terrible

chances with increasing

heights, we can not take
it, short of dire emergency.
"

•

We have
also the so-called survivor benefits
bill,
which would bring all military service personnel into the
Social Security System on a
contributory

No

basis, revise
payments to widows, children and de¬

can

pendent parents of Armed Forces personnel where death
is service-connected, and liberalize
eligibility for death
gratuity payments. 77; "

and

the schedule for

ON

THE

ROADS

one

taxes

pose

are

be

is

more

aware

of the fact that present Federal

burdensome, but I do

not believe tax reduction

justified under

present conditions. I shall op¬
reduction until the budget is
surely balanced
substantial reduction is made in the Federal debt.

tax

Continued

on

page

54

54

(314)

The Commercial and Financial Chronicle

Continued

from

second

53

page

in

sets

the

home.

We

expect

replacement and

HARRY

BULLIS

A.

Third,

The year just ended was marked by an upsurge in our
economy which carried national production and national
income to new high levels. Business continued to invest

heavily

in

plant and equipment
spend freely for all

and

new

continued

to

carried

disposable income in

into

1955,

c:

As

and
was

take

offset

The

the

reduction

in

a

The

confidence

of

consumers

in

1956

enter

we

television

Democratic

election

national

experienced

its

the

Aside

Gross

National

public.

Some colors

television

on

are

Our candidates will have to look

headed

from
for

television,
records

new

14

the

in

electronics

1956.

industry

sales

Radio

last

is

year

million

Industry has indicated plans for capital expenditures for
1956 which will exceed the 1955 expenditures
by 13%.
"While

sales

of

increased

they do not

to

seem

view of the high

sales, the back-log of
houses, schools,
hospitals and highways. However, it does not seem likely
that there will be further build-up of inventories.

home

radios,

notably portables,
and personal sets, were excellent.

clock

radios

It

is

The development

of

in

Transistors

types of transistors and the

new

probable that Federal expenditures will remain
at about the present level although there
may be some

discovery of new uses for these devices are giving added
impetus daily to the growth of the electronics industry.

increase in foreign economic aid.
a little.

Thus it would

Exports

may

increase

spending by

consumers.

<

Incomes of workers will continue to increase and there
will be more people employed, so total personal dis¬

posable income will be larger.
'

Consumers will face

a

both
O. W.

is capable of producing and they will buy
freely, but they may not want to enlarge their debt.
economy

The

-

rate

of

economic

year, but it will still be

gain
a

may

good

be

a

year even

bit lower this
if the upward

trend

flattens out. - If the rate slows too much it will
be possible to adjust economic policies and reduce
taxes
that consumers will have more
money to spend.
'

so

American families continue to eat
very well. Although
food
purchases in
1955
represented
a
slightly

their

during

semi-conductor

a

1956

already

and

data.

In the third quarter of 1955

consumers were

spend¬
ing for food and beverages at the healthy rate of $77.5
billion annually.
,

The index of retail food prices has shown very small
fluctuations during the past year, even
though the prices
4

farmers have received for
many
declined. Processing and

of their products have

distributing costs constitute

large part of the prices paid by consumers and such
are
increasing rather than decreasing.

in

center

Consumer expenditures

for

food

will

continue

to

in¬

in 1956, because population is increasing and the
of growing children require more food
each year.
More attention is being paid to nutritional
balance in the diet.
The American housewife under¬
stands quality and she also wants convenience
and ease
of preparation.
These factors account for the
upward
trend in the consumption of
ready-to-eat cereals and the
phenomenal growth of packaged mixes which save time

large

and

number

effort

in

the home.

even

1956, and

to

ever.

II.

Increase

industry has just ended
in its history and has every

logical

of air

areas

conditioning.

acceleration

V

ductive year
reason to look
forward to another record
year in 1956. When the final
figures are in they will show a record number of over
7,400,000 television receivers manu¬
factured and sold in 1955. We

expect

about the

same number of
black-andwhite receivers will be
manufactured
in the coming year. In

television

will

addition, color
larger-

There

are

of

factors

also

estimate

ulate

sales of

There

are

further

out of five tele¬

vision sets is being sold
today to re¬
old sets which are inadequate

place

continue
be the

sales

of

and

anticipate

we

electric ranges.

indications

expansion

of

than

more

of frozen foods will stim¬

use

that

appliance

1956

sub¬

a

•

will

automatic

expect sales to be up from 10 to

we

12%.
In

short, 1956 promises to offer
and

day.

volume

1956

will

again
and

and

expects
should

electronics

new

features,

Philco

program,

expanded

of

conditions

new

opportunities for

new

phases

However, with

embodying

chandising
the

all

Competitive

the

of

in

progress

to

S.

a

and

be

the

distinctive

strong

share

mer¬

fully

&

will

continue

sooner

or

that

it

present
screens

day
or

as

Consumers will spend their

will

be

generous

Sessions

President,

Co.

•

momentum

of

peaks

Yale

about

1936.

the

We

are

very

of

long range picture.

,

1955

will

higher incomes freely and
than in 1955.

1956

;

CHAPMAN
Company

Manufacturing

which

carried

employment

output,

basic

for

the

least

at

1956.

A

first

six

continuation

of

the

to

new

income,

and

economv

family

and

industries

construction,
automobiles
steel, seems certain to carry

and
over

months
credit

of
re¬

straint and the tightened money

situ¬
ation, if maintained during the year,
a leveling off
during

should result in
the

half

last

in

automotive

housing starts,

new

volume

goods.

The

and

consumer

will

continue

economy

function

to

at

comparable to those in the
ended.

levels

just

vear

The Yale & Towne Manufac¬

turing

Company enters- 1956 with
Gilbert W. Chapman
improvement in sales and
earnings,
and,
more
significantly,
with its production and distributive
facilities, both here
and abroad, greatly strengthened.
This condition is true
overall

both

materials handling equipment business and

our

hardware business.

our

In our newest area of diversifi¬
cation—the powdered metals products
business, now con¬
fined to domestic operations—we have also expanded

greatly to meet the growing demands in this relatively
new field of
metallurgy.

handling equipment business
expansion throughout the free world.
handling plants have undergone
large scale capital improvement programs and overall
production capacity has been substantially increased.
Both for a very wide variety of industrial lift trucks and
is

now

in

active

Our domestic materials

industrial

hoists,

we see a substantial increase in sales
This confidence is based on such factors as

the

increasing trend toward automation and mechaniza¬
tion, the tightness of the labor market which is forcing
enterprises to mechanize handling operations, and
the pressing need everywhere to reduce costs of
produc¬

many

tion

and

distribution.

remaining

important

Internationally,

In

the

areas

latter

cf

regard,

cost

reduction

Great

at

&

Towne

hoists

Britain

materials

for

the

many

handling.

materials handling business is ex¬
perhaps greater than in the United

rate

a

Yale
and

of

one

our

in

and

is

Yale

now

&

producing industrial lift

Towne's

Divisions

in

both

Germany; and

through licensed ar¬
rangements,
our
equipmment is being produced in
France, Belgium, Italy, Spain and Japan.
The trend
abroad toward modern materials handling eauipment is
in its beginning stage and will
unquestionably gain in¬
creasing momentum in the months ahead.
&

Towne's

equipment business
promise
to 25%

prospects in
are

the

bright and

increase in sales this

an

over

materials

handling

on a

world-wide basis

year

of between 20%

last year.

In the lock and hardware side of

our business,
despite
housing starts, Yale & Towne
expects to reach an all-time record volume of sales. A
complete reorganization of our domestic hardware opera¬
a

con¬

confident

deflation

credit.

Townc

&

records in such

new

Yale

Our guess is that

cerns
have
these improvements
planned. Our company is spending
$6y2 million in the next two years to

about

than

During 1956, from all present indications, business will
continue
at
extremely high levels.
The tremendous

trucks

will

build two modern plants.
In short, we are not over-confident

of

users

Beneficial should do better in

panding

and faster than most

keep t.iese costs in line. Most

rather

companies continues to be in their

bring.

Last year was a year of great surprise at the upsurge of business. The
surprise of 1958 may be that the up¬

Inflation

1956.

incomes.

consumer

in

CASE, Jr.

President, The Lamson

to

James H. Carmine

in

view is that tightening credit will hold excesses
as
new
capacity comes into being from the.
capital expenditures of the last two years.
Rising wage rates, including minimum-wage hike next
March, and possible Federal income cuts, will boost

States.

GEORGE

credit, but
savings by

his

concern.

during 1956.

^growth

for

to

Yale & Towne's materials

the

see

industry offers tremendous opportunities
and

and

cash

additions

check

of

rise, and passing on these costs
still be hard.
Improvements to
plant and equipment will be required

by
standards of picture quality, small
picture




1,500,000 units.

laundry equip¬
including both washers and dryers. This field in

ment

the

1950 to about

10%, and total slightly

The greater

many

rapid

field

air conditioners during

room

home freezers

stantial increase in

the

industry sales of refrigerators will

1955 by about

4,000,000 units.

for

are

One of the
in

will

inventory
advantage of the

one

is

There is every reason to expect an
growth in this industry which has

should top

present year

We

1956

1955.

sales

for

cut

in total,
however, is fundamentally sound and

Sales

over

consumer

$2 billion below 1954.
physical plant, equipment and labor force are
bumping against capacity. In spite of the uncertainties
of
a
Presidential
election
year,
farm
income, and
whether the auto industry can again come near the,
record output of 1955, that near-capacity operation will

hard

will

rplendid general business conditions
forecast for 1956.
Second, about

introduction

slightly better than 1955.
Competition will be no less. Costs

industry in 1956.
First, production and sales
during
the past year were
nearly in balance',
leaving us in an excellent
take

the

1956 will be

vision

to

12%

increased

the

taper off

which

for

Sales of

point to another record for the tele¬

position

the

people anticipate.

several

Appliance

1,150,000 in 1955.

surge

toward

move

scale production.

with

sales increase from 195,000 units in

seen

products

the most pro¬

in

increases between four and
most

order

President, Philco Corporation

in 1956

Industry estimates of appliance sales in

CARMINE

The electronics

We expect this phase of

completely new lines of refrigerators, ranges, air
conditioners, washing machines and other appliances of
revolutionary design and new standards of performance.

appliances.

JAMES

increase

the

some

as
r.-

of

industry,

though competition for the consumer's dollar will

be greater than

to

manyfold in 1957. Philco is
largest producers of transistors in

Connersville, Ind.

for expansion

I believe business conditions will be
good in
that it will be an excellent year for the food

this

business

'

business

our

exceed

crease

expect
Philco

During 1955, Philco substantially increased its capacity
to manufacture home appliances at its new
appliance

a

costs

of

the country.

smaller

percentage of total personal consumption ex¬
penditures than in 1954, the total food bill was up
by
about $3 billion, according to Department of Commerce

We

segment

increase

of the

one

devices.

important

very

he

Caspersen

GILBERT W.

During the first quarter of 1956, Philco will open a
r®w plant especially
equipped and completely air-con¬
ditioned for the mass production of
transistors, diodes
other

has

confident

he not only bought more than ever,

production programs for the nation's defense.

and

a

been about the economic outlook that

greater activity for those companies which, like Philco,
are
in the vanguard of the research,
development and

become

problem of debt repayment in
They will desire the additional goods which the

1956.

plans for increased production of guided
radar and communications systems promise

missiles,

that further economic expansion
in 3956 will need to come primarily from increased busi¬
ness investment, investments in
housing, schools, high¬
ways and other public projects, together with increased
appear

build

to

plan.

So

Government

v

i

ment

in

Major Advance

and

My

orders and the large outlays for new

new

commitments

nest-egg against rainy days. In hap¬
pier days, he freely buys on time
payments or borrows on the instal¬

Our

sets, and phonographs were more
popular than ever. Although the high rate of automobile
production contributed substantially to radio volume,

have

con¬

he

future

cer¬

over

inventories

to

rations
himself
according
judgment of the economic
outlook. In days of job uncertainty,
he budgets himself to keep free of

conventions, and the subse¬
in 1952. History may very

campaign,

were

annual basis.

an

loans

his

to

greatest

to their attire in general, and so will their wives.

Bullis

the

economy
running in high gear, and
Product about to break $400 billion on

be excessive in

how

during the telecasts of the Republican

tainly not flattering.
A.

small

advantage of opportunities. We know

factor—

a

1957.

growth

before

Harry

makes

of creditors,
lift his level of
consumption and aid him to take

/

well repeat this year.
With color, our candidates will
have to give careful consideration to their appearances

was

with

of

quent

not

So

'

250,000 in 1956, they will have an im¬
on the year's total dollar volume of busi¬
opening the door for large-scale commercial pro¬

and

only in greater spend¬
ing but also in their willingness to
go into debt to finance their pur¬
chases.

Closer

relatively small one—in the television

Black-and-white
era

rates.

Co.

thousand offices throughout Canada,
Hawaii and the United States.
We are very close to
the consumer and help to ease his mind from the pres¬
a

though sales of color television receivers

Even

duction

expansion
brought
strong fiscal position.

reflected

Television

a

ness,

economic

about

Finance

in almost

portant effect

enlarged corporate
personal incomes, the tax base
enlarged and the increased tax

CASPERSEN

sure

Color

result of

a

substantial increase in dollar

a

sales.

Beneficial
sumers

may not exceed

re¬

increases,

wage

television

of

market.

ceived added income gains from both

longer hours and

volume

Fourth, color television in 1956 will become

1954

workers

and

and contributed to

season

preference for higher
receivers to continue. This

TV

particularly noticeable during the Fall selling

was

Thursday, January 19, 1956

.

President, Beneficial Finance Company

customer

quality

although still

The effect of tax reductions which

bolstered

better

consumers

types of goods and services.
v

trend

expect

we

priced,

Chairman, General Mills, Inc.

W.

O.

second set market to increase sharply in the coming year.

.

.

forecast decline in

tions

has been

substantially accomplished. This has in¬
of new hardware plants, the mod¬
manufacturing methods, the development
many major new lines of product, the establishment
a
warehouse network,1 and large-scale expansion of

volved

the

ernization
of
George S. Case, Jr.

of

new

erection

of

Continued

on

page

56

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

(315)

55

\
new

Continued from page 5

more

mass

spectrometer, ICO times

sensitive

instrument

than

similar

any

then

Business Bpporluniiies
Inherent in Nuclear

being used to
seek out isotopes.
This, new in¬
strument was designed by General
Electric, and, when we uncovered

Energy: 0. B, Falls

tantalum,

district,

took

over

.

this

new

radioactive
was

isotope

being

in

used

of
a

systematic search of the elements

carried-

as

on

a

means

of

under¬

standing the nuclear structure of
many metals.
On
July
18,
the
first
com¬
mercially distributed
electricity
made

available

industries
world

and

was

power

for

in

use

farms

of

homes,

the

free

generated from atomic

at West Milton, N. Y. This

power

lines

distributed

was

the

of

the

over

Niagara-Mohawk

Power

Company. The 10,000-kw
generating equipment and plant
was
installed and is being oper¬
ated at

by

no

cost to the Government

General

Electric.

Steam

the
sale

While
in
it

the

General

power

installed

is

obtained from the prototype sub¬
marine intermediate reactor inside

sphere, and income from the
of electricity will
go to the

Government.

equipment

Electric

and

so

is

not

producing business,
operated

this

that it would be pos-

Continued

on

57

page

atomic

our

energy activities. For the dura¬
tion
of
the
war,
we
furnished
men, machinery, equipment, and

technical know-how and assistance
to Manhattan District
projects
Oak Riage and Hanford.

At

the

the

close

Atomic

asked

of

World

Energy

General
at

which

War

II,

Commission

Electric

the operation

over

Works

at

to

take

of its Hanford

Richland,

Washington,

did in 1946.

we

In the nine years that we have
operated Hanford, the production
of

plutonium

has

It

has been

industrial

of the

one

tre¬

grown

mendously; while the cost of
ducing it has been reduced
believably.
achievements

pro¬
un¬

greatest
of

tne

decade. Our Hanford Story is one
that we, in General

Electric, are
justly proud of, and it is a stovy
that, when it can be told, should
be
gratifying to the American
taxpayers.

(3) Also in 1946, and

across

the

Continent from Hanford, the Gen¬
eral Electric
Company established
the Knolls Atomic Power Labora¬

tory

in

Schenectady

Atomic

KAPL,
tory,

for
the
Commission. At
we know the Labora¬
have
built
the
first

Energy
as

we

sodium-cooled power reactor. It

is

in the

prototype submarine hull in
big sphere at West Milton

the
near

Schenectady. This submarine

intermediate

operated

reactor

in

(SIR)

has

most' satisfactory

a

and
a
will
duplicate
the USS Sea Wolf, which

manner,
power

launched

was

in

July at Groton,
SAR
Project,
standing for "submarine advanced
Connecticut.

The

reactor," is also in progress at the
Knolls Atomic Power Laboratory,
and will power a successor to the

Sea

Wolf

that

will

have

even

greater power potential.

(4)

The General

Electric Com¬

pany was asked

in 1951 to join in
the
nuclear
aircraft
propulsion
program, and we established our.
Aircraft Nuclear Propulsion De¬
partment at Evendale, Ohio, near
Cincinnati. There,
research and

development is going forward
the

nuclear

military
also
at

aircraft.

includes

the

some

National

Station
The

based
ence

sion,

facilities

Testing

Idaho

near

the
on

test

Reactor

tightest veil

rounds

on

plant for a
This operation

power

Falls, Idaho.
of secrecy sur¬

project.
However,
years' experi¬

four

our

with aircraft nuclear propul¬

certain that atomicmilitary aircraft can be
produced
and
will have possi¬
we

are

powered

Thus, when
Atomic
work

Power

on

Behind

Today's Miracle Machines

.

n

■

their cost.

bilities well worth

a

established our
Study in 1953, to

we

Master's Touch

in

Oil

the problems of generat¬

ing

electricity from the heat of
fission, we had 14 years
of atomic energy background, in¬
cluding the operation of Hanford's
tremendous
graphite moderated
reactors, its separations and re¬
processing plants, reactor power
plants for submarines, and work
on a reactor power plant for air¬
craft. We brought our experience
in
research,
engineering
and
manufacturing skill to bear on the
problem of power reactors for
generating electricity from nuclear
atomic

energy.

With

largest outdoor turbine plant, producing

electricity for Atomic Energy Works at Paducah,
Kentucky

,

Giant eye
which

.

kilowatts and over)
All have

of the Mt. Palomar telescope through
farther into space

man sees

than ever before...

completely automated plant,

ufacturing automobile engines

.

man¬

one

Good reason! Men who depend on

pend

on socony mobil, as a

★

machine

our

General Electric isolated

One of every six industrial wheels

common—socony

y

^

turning in the

t

.

factory,

your

can

look to the leader

farm

machinery de¬

partner in its protection.

★

Wherever there's progress
;.;

mobil's

master touch in lubrication.

..

First successful diamond-making

thing in

this

ground,

big turbines (5000

...

*

.

World's most

free world—more than half the

your

experience as back¬
activities this year
are typical of the advances being
made in this field. Last January,
•

World's

★

in motion—in
or your

your car,

home—you, too,

for lubrication.

the first

isotope occurring in nature to be
found

in

six

This was the
of tantalum,
TA-180.
Before
this
discovery,
tantalum, a metal sometimes used
in place of platinum, was believed
to have only one isotope, with a
radioactive

mass

years.

isotope

number

isotope

was

of

181.

The

LEADER

IN

MOBIL

OIL

LUBRICAT IO N

FOR

COMPANY,
NEARLY

A

INC.

CENTURY

new

identified by use of a




SOCONY

Affiliates: General Petroleum

Corporation and Magnolia Petroleum Company

i
.

.A

56

The Commercial and Financial Chronicle

(316)

Continued

from

decrease may

distribution.
in

serve

The company is now strongly equipped to
substantial degree all of the major segments

a

of the home
as

well

plans

building and heavier construction markets,
hardware retail trade.
The company's

the

as

for

1956

substantial increase, on a
volume.
Competition, of course, is expected to be even more
intense than last year, but in all our major operations,
by virtue of our advanced facilities and greatly ex¬
panded product lines, we look for a greater share of the
markets in which we are active.
In keeping with the
highly demanding requirements of a dynamic economy,
we are also
increasing the scope of our design and de¬
velopment activities under the. central direction of the
Yale Research Center, at Valley Forge, Pa.
envisage

than

level

lower

54

page

a

world-wide basis, in Yale hardware

size of

in

although

1955,

homes and by an

new

the

the

of

expanding volume of

residential construction. Manufacturers'
shown

effect

What

be more than offset by tne larger average
non¬

tendency to level off and inventories to increase
-i'.L/:probably too early to judge whether such scat¬
tered bits of' evidence are the first forewarnings of a
coming change in the general business trend. Even if
It

a

ernizing

billion dollars on the line for capital
This amount is exclusive
tooling. It includes the cost of land, buildings, ma¬
chinery and other equipment.
Next month we will break ground at Twinsburg, Ohio,
for a new steel stamping plant for making automotive

least the early part of

poration plants in Michigan, Indiana and California. This
is only the first of the new facilities we have planned to
meet the demand for our products in the years ahead

During the past 12 months the automobile industry
built more passenger cars and trucks than in any

previous year—and in my opinion this new high level
of production is not a temporary phenomenon.

CELLER

EMANUEL

HON.

Chairman, House Committee

the Judiciary

on

seen

Undoubtedly the forthcoming elections will becloud
many of the issues and much that
is said and done
will reflect this political climate. To my mind, one of
the main issues will be that of the conduct of foreign
affairs and the nature of

our

foreign

clear

a

size
in

when

do

posed

on

there

was

maintain, to

democratic

the

In

process.

deny;
these

times, both domestic and foreign
policy are so inextricably woven to¬
gether that viewing internal matters
without
relation
to foreign policy
must present a

To be sure, the debate

perspective.
on
foreign

policy should exclude
deliberate misstatement, and

rancor,

criticism
But

Celler

picture totally out of

criticism's

for

maintain

I

that

sake

the

only.

debate

of

of

which

in the 1956 Chrysler
player
LifeGuard door latches,
which virtually eliminate the possibility of doors coming
open under collision impact; safety seat belts which meet
the specifications of the Civil Aeronautics Administra¬
tion for belt installations in commercial aircraft, and
Among

uncertainty

the

from

built

temporary

recession.

of

part

nation's economy

the

has outperformed the automobile in¬

L.

L.

Colbert

year.

of

year

in

our

373,000

Another legislative battle will tdke place on the farm

problem which is perennially with
as

anxious to

help the farmers

rural districts.
That is

not

us.

as

City Democrats

are

the complete

answer,

We in Congress will face the issue of taxes.
affect

reduction of taxes if such

no

adversely

national defense.

our

that before taxes

be cut,

can

the reduction of debt.

which

taxes

is

cut will

my

belief

payment must be made

on

If national defense will not suffer

and if payment is made on the debt, I
relief should be given to the public by
excise

It

I believe
a

weigh

heavy

bracket groups.

on

believe then that
the reduction of
the low income

■

The Congress will find itself on the battle fronts of
aid to education, the issues involved in civil

Federal

rights (particularly since the

Mississippi), and also

the issue of
?

on

policy.
These will

occurrence

of violence in

a

S,

country,
cars

we are

will be continued

rise in the number of two-

the outlook for 1956 is unquestionably one of optimism.
It is recognized, of course, that an economy which is

owning

One of the clearest

was

ord.

this

rise
in

the

The best

in

of

top,

a

in

J. Luther Cleveland

fore¬

casting record of early 1955, when most analysts
greatly
underestimated the force of the
developing boom.
It is not difficult,
however, to point to some factors
indicating the desirability of conservatism in business

normal

though

not

closing months of last
experience.

To

year measured
some

extent

this uncertain showing reflects a
moderate volume of automobile sales
corresponding period of the 1954-55 model
more

year.

As

made

downward

a

it is not clear that

entirely,

considerably
than in the

For example,

seasonal

result,

for the current

some automobile

revisions

season

as

have already declined and




in
a

their

whole.
are

1955

at the

was

abcut

45%

1956

con¬

cars

sold

about

record

during 1955 by

15

million,

number

an

of

new

return

on

their

was

manufacturers have
estimates of output
New

housing starts

expected to remain at

a

debt.

they Were finding

of

were

econ¬

these

carrying

the next

At

12

demands

be

so

either for

great

however,

the rate of

as

autos

or

for homes in

the entire economy
effect may well be to help
to

turn

the
growth.

banks,

face

1955,

accommodation on behalf of institutional in¬
which is not expected to continue
on
the present scale throughout 1956.
Loans to real
estate will probably show further growth, but at a some¬
what slower pace in view of the expected lower trend
in housing starts.
Furthermore, growth in instalment

said

difficulty in

loans, which was so pronounced in 1955, is certain to
moderated substantially as debt repayments begin

be

to mount.

months.

Whether

Chrysler

well

vestors in mortgages,

some

families

as

in 1955.

porary

making their pay¬
ments.
The same survey revealed definite and wide¬
spread intentions to buy both new and used cars during
no

in

Colt

large as last year. Also, business may expand bor¬
rowings somewhat further as inventories continue to
be built up for some time ahead.
However, part of
the increase in bank loans in 1955 represented tem¬

The Survey Research Center of the

Three-fourths

Sloan

as

investment

showing confidence in the

S.

financing is expected in the early months of the year,
but borrowing for tax purposes is expected to be fully

highest level since 1951.
are

late,
their

which met record loan demands
another increase in loan requirements
in 1956, although if economic expansion proceeds at a
more
temperate pace, the prospective rise in credit
needs for the year as a whole is likely to be of con¬
siderably smaller magnitude than during the rapid busi¬
ness
advance in
1955.
Some repayment of seasonal

and

cars

of

with

The present high level
indebtedness may be a lestraining influ¬
is little evidence at this moment that the

Commercial

in

rec¬

used

ex-

much

so

weakness

ahead as

There

will

moderate

that

all-time

and

may

automobile
starts have

comparison

year

downward;

car.

estimated

ahead

contributed

some

in

decrease

strong demand

has been

of the nation's families

instalment

historical fact that business
activity has not 1
usually continued long at the very peak. It
may be due
in part to recollection of the
rather unfavorable

to

used

It

year

which

least

ence.

University of Michigan in a survey conducted in October,
found a high degree of confidence and optimism on the
part of the buying public.
These studies showed that

tion of the

up

of

while

People generally
and its future.

note of greater

expectations for 1956.

And

omy

analysts. This is
presumably due in part to recogni¬

retail trace in the

number

year.

highest since 1952 and the

accu¬

caution has crept into the statements
of many business

was

in this country is the excellent market for used

during the past

are

booming activity a year ago, and it
is widely expected that neither will do quite

have had a very good
The latest available reports on our dealers' earn¬
ings show that their average net dollar profit was the

tending to

round eff at the

the

easing in
1953.
Both
production and housing

year.

output
equal to half the gain achieved last
year should probably be regarded as
has

one

governments

rapid pace of business ex¬
pansion in
1955 may show some

Chrysler Corporation dealers

produc¬

mulated that the boom is

than

more

indications of the

very

the

to

being sold, used-car prices held firm.

total

highly satisfactory.
Recently, as iviience

cars

cars

growth geared to t:e increase in the
the

in

individual

ditions to families

a

even

mands

A dramatic recog¬

bile insurance rates would be offered under certain

business confidence at

the banner year 1955.
However, some of the key de¬

by a national group of insur¬
underwriters that substantial reductions on automo¬

used-car dealers

and

/ ceed

Re¬

multiple-car ownership

sees

prospect is that production

income

recent announcement

ance

vailed

increase

the

of

than 6 million.

COLT

1956, and Federal spending, too, is
likely to be somewhat higher. Thus,

the

for

An

local

and

in

already operating at or close to the
limit of its physical capacity cannot
be expected to continue expanding
at
the exceptional
pace
that pre¬

force

State

at

more

1956

of

start

evidenced

nition of the trend toward

SLOAN

planning further increases in public
works
and
other expenditures
in

families

the

tivity.

and three-car families.

start toward

a

high level. With personal incomes rising, consumers are
expected to continue expanding their total outlays for
goods and services.
Business intends to step up its
spending on plant and equipment.

had increased to

Chairman, Guaranty Trust Company of New York

labor

The

as

the number
owning two or more cars has increased by
about 76%. In August of 1953 there were about 3.4 mil¬
lion multiple-car families. In August of 1955 the number

American business has completed one of the best years
in its history, and the general feeling with respect to

rate

plants

States

not satisfied with our present share
and the entire company is

market,

President, Bankers Trust Company, New York City

of

J. LUTHER CLEVELAND

a

United

into

during the

highly successful future.

cent studies show that in the past two years

immigration

our

highlight the coming session.

during most of 1955.
than can be heped for is

our

confident that the growth in de¬
and strengthened. For
one thing, the economy gives every indication of provid¬
ing high employment and a high level of personal in¬
come
in 1956.
And beyond 1956 the tremendous and
expanding needs of this country will keep employment
and income high.
Another strong force helping to create new demand
for automobiles is the rapid growth of the population,
and especially the growth of the suburban population.
Recent Census Bureau figures show, for instance, that
in the past five years, while the total population of the
United States was growing by 11.8 million, the popula¬
tion of the suburban areas was growing by 9.6 million.
This move to the suburbs is a major factor in the rapid

90% parity.
but it is the best we

have been able to find.

there should be

automobiles from

for

mand

We shall support a return to

are

automobile

more progress

determined to make the advances in 1955

compared with 260,000 in the last quarter of 1954.
As we look forward to future markets for automobiles
in this

representatives of

are

We

ahead.

performance built

and

will make

we

the

of

when shipments of cars amounted to 1,238,161.
In the last quarter of 1955 we shipped approximately

policy.

panel;

beauty

comfort,

approximately 1,361,000. This is the biggest
history. The previous high was set in 1953,

—always waiting for something to turn up. Open debate
on
the subject could force formulation of a workable

the Highway Hi-Fi, a record

are

control

1956 models

year

Chrysler Corporation alone shipments of passenger
from our United States plants during 1955 will

cars

safety,

our

lion, as compared with the previous high annual value
of $9 billion for cars built in 1953.
At

cars

the

greatly improved, Center-Plane drum brakes.
We at Chrysler Corporation made good progress in
1955 and we are confident that with the new qualities

The number
of new cars built during 1955 will come close to 8 million
as compared to the previous high of 6.7 million in 1950.
The wholesale value of these cars is estimated at $12 bil¬
dustry in the past

into

innovations

other

the

Cornoration

1954

in

and

considerable

came

business
No

passengers.

postwar years, limitations
or
another were im¬

production,

amount to

Mr. Dulles is like Mr. Micawber

driving, since it transfers the transmission controls to
the driver's left, out of the reach of children and other

an

kind

one

dangerous.

area

restriction and in

or

atmosphere of general confidence. In

foreign policy of an Administration
is not only valid but necessary. I personally believe that
the United States policy in the Middle East is most
In this

haps, is the pushbutton drive selector which has brought
a new simplicity and ease to driving.
In addition, it has
been widely recognized as a major contribution to safe

performing without artifi¬

be

I

real

country. The past year has
the economy as a whole the

most other

is,

the

chance to demonstrate what it could
cial stimulus

debated

of

this

given

To say that the foreign policy of an
incumbent Administration must not

Emanuel

indication

Again this

the demand for automobiles

of

There are some who contend
that foreign policy is not debatable.

policy.

to meet the tremendous expansion of
anticipated for the 1960's.
year Chrysler Corporation has led the in¬
dustry in the number and diversity of innovations in its
new
models.
Most striking of these innovations, per¬
and to prepare us

demand

1955 for the first time we have

In

kind

its

stamping presses and will turn out approximately 300
different types of stampings to be used in Chrysler Cor¬

President, Chrysler Corporation

has

U. S. Congressman from New York

This plant will be the most advanced facility
in the industry.
It will house 28 lines of

body parts.

COLBERT

L.

plant and equipment, in the next five years

our

improvements and expansion.

of

L.

equipping new

and

our

of

it seems likely that the sheer momentum of

are,

business will carry it tjhrough at
1956 at a high level of activity.

start on

a

will put over a

we

is

tney

Thursday, January 19, 1956

long-range invest¬
ment program. The way it looks right now, taking into
account the demand for our products and plans for mod¬

substantially.

more

.

in building

done

plants in 1955 is only

orders have

new

have

we

.

.

Corporation

we

are

looking forward to

increasing demand for our products. We have been
laying plans accordingly and acting on those plans. In
the past year we have invested $130 million in expanded
and modernized plant and equipment.
Two of the most
important plants built during 1955 were the Plymouth
Engine Plant near Detroit and' the new transmission

loans in

the

prospect of a smaller increase in bank
accompanied by an easier tone in

1956 will be

an

plant
which

at

Kokomo,

went

acclaimed

as

in existence.
at

the

into

the

Ind.

The

Plymouth

production in July,
most

advanced

Engine

Plant,

hasl been widely

automotive

plant

now

Pilot production of automatic transmissions

Kokomo

plant started

in November, only
months after ground breaking last March.

eight

the money
,

Reserve
strated

market will depend, on balance, on Federal

policy.. The
their

nomic

growth that
business expansion.
dustrial

authorities in

awareness

of

the

1955 have demon¬

dangers

to

stable

eco¬

excessive pace of
Already, steel and other basic in¬
accompany

materials have

an

become scarce, skilled

labor is

and the index of industrial commodity
prices has risen to all-time peaks. With many indus¬
tries operating at capacity, any important or sudden
increase in demands could well have sharp inflationgrowing short,

Coniinued

on

paqe

58

Volume 183

Number 5460... The Commercial and Financial Chronicle

Continued

from

At the present

55

page

and

of

size

time

use

of

atomic

the

peace¬

per kilowatt, while the
building a conventionally
steam plant of the same

would

be about

kilowatt.

$150 to $175

Many

individual

ess

items in each plant cost about the

water.

nents.

However,

in the

power

same, since certain apparatus is
constant, regardless of the energy
deep source used. But some of the com¬
belief on the part of the
Company ponents for the nuclear plant are
that the generation of power for
presently very expensive, com¬

free world in the earliest
possible
time. This was fostered bv a

there

are

things which could
differences

and

several

reduce

produce

a

these

down¬

ward cost trend. Among these are:

(1) Using the maximum size of

utility use from a nuclear source
is
extremely important to our

to somewhere in the

However, this cost differential
existing conventional
power plants is not expected to
gr;eatly hinder the beginning of
our
atomic power program, be¬
cause
of the /future
advantages
which will accrue to people who
are willing to pioneer in the field.
in favor of

.

(4) Other improvements in fuel
technology, waste handling, test¬
ing
procedures
and
safeguards
will also help to bring the initi¬
ally higher costs within competi¬
tive range of conventional plants

The

outlook

increased

is

bright

installation

Continued

for

on

page

As

Canadian

General

will

pany

Canada's

plant.

Electric

design

first

build

atomic

This will be

Com¬

and

electric

$15

a

experimental nuclear

sites

Plant

million

power

sta¬

be

broken

need

every

tion,
producing
20,000
kw
of
electricity. Ground will probably
this

year, with com¬
pletion of the plant scheduled for

1958.

Also, this past Spring,
the

nounced

we

General

an¬

Electric

Dual-Cycle Boiling Water Reactor.
This new design will be able to;
produce

several

in

power

times

given

a

much

as

size

At Erie,

its

as

generating
costs
of
steam-power plants.
;

Then,

Gale,

March

on

nouncement

was

Chairman

of

Has 10-inch

ordinary
•

■

31,

made

the

Board

Canada's industrial centers.

of
.

C'ommownealth
that

Edison

Commonwealth

Company,

Edison

had

to be

to build

the

prime

U.

full scale nuclear power

a

a

acres,

of Canada and the

S., and

River,

contractor

means

Excellent rail connections to
all parts

selected the General Electric Com¬
pany

already installed. Right beside
C&O classification yard, which

One of the fastest-growing of

an¬

Willis

by

on

pipeline to Lake
plant

Erie and softening

At Sarnia, Ontario

;

an

Michigan

Between Detroit and Toledo.

predecessor, the direct boiling re¬
actor, and approaches competitive'

suit

the St. Clair

fast freight service. 913

will be divided to

purchasers.

part of the world's

busiest waterway system.

plant

in the Chicago area, using
the Dual-Cycle boiling reactor. It

Unlimited water. Salt, natural

will have

gas

electrical power out¬

an

and other

put of 180,000 kw, and will be the
world's largest all-nuclear power

A

plant.

water

raw

materials.

variety of sites available,

some

with both rail and

Commonwealth will be joined by

frontage.

•

the other members of the Nuclear
Power Group in

carrying out this
be completely fi¬
private capital. The

project. It will
nanced

by

Pacific Gas and Electric

\

Company

Bechtel Corporation—both
San Francisco — are members

and

of
of

the Nuclear Power Group. Bechtel

is

working

for

General

Electric

architect-engineer in construc¬
plant.
Today's status of the project:
the
contract
has
been
signed,
preliminary approval of site has
been
given - by the Safeguards
Committee, and the AEC has in¬
dicated its willingness to issue the
necessary license
to begin con¬

What do you

age,

need? Tell us just
requirements are in acre¬
labor, water, fuel, proximity to

raw

materials and markets. A staff

as

tion of this

struction.
We

At Fernald,

Ohio

what your

Just west of Cincinnati with a

plentiful supply of skilled labor
C&O has 88

acres

alongside

of experts

will select suitable sites
for you an informationpacked survey. Your inquiry will
be handled in complete confidence.

tracks with more acreage

and prepare

available. Level land. Ample

Utilities.

water. Good roads.

thus, bringing our 16
years of nuclear experience into
the
development of atomic re¬
actors, for electric power. While
we go into the development of the
dual-cycle
boiling
reactor
for
Commonwealth, we are continuing
our
study of other reactors—for
are,

which
in

we

feel

the

there

small

is

a

Address:
:,

Chesapeake and; Ohio Railway,,

Industrial Development Department
Cleveland 1, Ohio

future

>>&//&

plant
reactor and in large-scale reactors.
both

Nuclear

power

Energy Uses

Although we can be sure that
there will ultimately be major ap¬

plications of nuclear energy for
transportation, for heating, and in
chemical processing, there is lit¬

question but that the greatest
presently foreseeable application
will be in the production of elec¬
tric power. Our forecast on the
percentage of new g e n e r a t i n g
plants, added to utility systems in
the United States'which will be
tle

nuclear-fueled,
low

We

At Richmond,
The

new

Virginia

Airport Industrial

District. Within Richmond
DETRblT

switching limits and adjoining
Byrd Field. Ideal distribution
center for Virginia, Maryland,
Carolinas. 200

acres

in

development. Ford Motor and
Allis Chalmers have
here

now.

ASHLAND

plants

_

starts out with a

figure of around 2% in 1965.
estimate that there will be

substantial activity after that, re¬

sulting in 14% of the plants going
in service in 1970 being nuclear.
Our

analysis indicates that once
plants become competi¬

nuclear

theyr^yill expand rather rap¬
idly—increasing to 65% of new
additions by 1930.

tive,

will
will be
the cost of the nuclear plant in
relation to the conventional plant.
One

of

the

factors

Chesapeake and Ohio Railway

which

affect this rate of growth




VIRGINIA

•

WEST VIRGINIA

•

KENTUCKY

•

OHIO

SERVING:
INDIANA

•

MICHIGAN

•

SOUTHERN ONTARIO

'

the

nuclear

of

national interests.
announced on March 25, 1955
by the Government of Canada, the

57

shortly. By 1980, the cost of a nu¬
clear plant is expected to decrease
neighborhood
of $145-$165/kw.

plant. For example, and greatly reduce overhead costs.
(2) Development costs—initially
$45/kw, while the
steam
boiler
usually costs less high for a few units—can be ma¬
than $30/kw. The feedwater sup¬ terially reduced
and should be
ply system is twice as expensive distributed over a larger number
for a nuclear plant as it is for a of reactor projects.
steam plant, because of the very
(3) Higher quantity production
high purity required of the proc¬ will reduce the cost of compo¬

$270

per

demonstrate

achieve unit economies

the reactor costs

fueled

Energy: 0. B. Falls

can

conventional

atomic

cost

to

pared with their equivalents in a reactor

time, and probably
building an
power-generating plant of
the boiling reactor type is esti¬
mated at somewhere between $200
until 1960, the cost of

Business Opportunities
Inherent in Nuclear

sible

(317)

59

58

The Commercial and Financial Chronicle

(318)

Continued,

from

repercussions.

ary

tension

bility

in

The

critical

to

not

this

maKes

Sufficient

continued

large

restricting credit beyond what may be
lequired to help curb excessive borrowing and spend¬
ing; they may be expected to relax their present policy
as scon as economic
pressures give signs of easing.
The
past year was one of almost continuously tightening

unless

a

in

fluctuations.

have

not

1956

sales

action

recent

Reserve

Board

discount

rate

business

downturn,

measure

taken

to

insure

in

the

of

indicates

in

the

fear of

tions

times

the

diffi¬

Even

culties which business faces

are

'

There

tnose

dollar

better

earnings.

The

in

office

auto¬

Undoubtedly these prod¬
continuing stimulus to business activity.
Since many industries are already producing at close
to capacity, there may not be such spectacular gains as
those registered in late 1954 and 1955. Nevertheless, the
outlook for the coming year is bright.
SIDNEY

B.

Most

the

are

banking

1955, which

1956 to be a recordin total economic activity. If those ex¬

as

realized, it also will be a banner year for
business. Banking is thp handmaiden of
trie

it
of

customers

progress,

follows
banks

too

so

prosper

the

does

and

r

■

(

this

point.

It

in which the over-all

year

new

with

strength

outstanding

automobile
dustries.
of

the

the

The

nomic

the

demand

bring about
rates.

question

a

play in

to

Banks

bene¬

business

picture
expansion in the

for

in

that

the

1956.

role
as

of

to

credit

in

C.

1955

and
must

that

if

is

curtailed,

the

year

Some

thorities

Little

in

to provoke

"tightening

money."
decline in business

a

shut off the

extension to

the

volume

physical
In

an

of

economy

a

business
is

agriculture should

bargaining laws that protect labor's in¬
for industry, the Government } mate

tariffs

that

assures" profits

utilities,

for

various

C.

P.

explicity, there
a

are

these hard facts proving why

farm program. '

."/-'j".",;

>

a

crop.

Farmers have

no

without government help. And

well-planned

program

their

(2)

even

with the help of a
is uncertain,

in

the

the farm

gone

in

back

the

goes

to

have been at

This

may

the decrease in the number of farms.
area

enjoys the highest prosperity of

in the United States

drought
areas.

homes,

nor

the

General

is

at

as

be

higher
time re¬

any

attributed

to

Undoubtedly this
any

farming

area

it has suffered neither from the

depression

that

have

afflicted

other

business, including the construction

the highest

level

experienced

and

of

gives

promise of continuing at that level throughout 1956.

into

market

places and asks: "What will you give me?"
might be well to ask how long the free enterprise
system would survive if in industry, as in agriculture,
the factories produced for a full
year and in one brief
period, as in agriculture's harvest season, put all their

(3) The needs of consumers and the safety of the
country require huge agricultural supplies on hand be¬
yond the food and fiber currently being consumed. But
this very abundance—this
safety margin against crop

farm

are

'

program—is the

accumulated goods and wares at
auction, not at prices
fixed by management but at prices the customers would
bid.
;

May1 1, 1953.
felt

a

It

which is the
in .this area,, is

not

,

Agriculture—in the absence of

only industry that does not set its prices but

.

gain

prices of farm land

cently.

way

production

;
•

failures
is

or

known

other national
as

"surplus"

or

in

international emergencies—
market places and will

the

program

than they

Conrad

fair

other National, State
modify or soften the hazards
working and doing business.

perpetually depress the farmers' prices, without

The

are

activity at current
operating at virtual

why

Sunshine.

deficiency due to lower prices is
made up through increased volume.

au¬

are

ask

prices for farm products. Apparently

con¬

capacity, any excessive use of credit contributes to
rising prices rather than to larger output.
It is important too to note that the
volume of new
loans being made is at a high level
despite the wide¬
spread impression that credit is in short supply.
In




is

a

other

measuring what should be their individual contribu¬
tions .to a balanced! national supply of food and fiber,

the

not trying
they trying to
Rather, they are striving
quantity which will sustain

which

has

them

all

ciation of farm income due to lower

supply of credit.

to limit credit

levels.

They

nor

It

effect

afford

being subject to the seasons—rain, hail, wind, pests, and

implement business from the depre¬

economy

on
this point is afforded by
objective of the monetary and fiscal

reassurance

ago.

the peak levels of

that

parity with

of

industry,
business

people

stopped in the midst of

has been corresponding and the labor
force is now slightly greater than a

economy

decline.

sidering the

;»• v

approximately 20% over the previ¬
ous
year.
The gain in employment

credit conditions may
discussions of the outlook

extension

The

1954.

principal

year

credit

in

a

(1) Agriculture alone among the major elements of
our total
economy has no device, outside of the aid of
Government, to pattern its production to market needs.
A factory can be shut down in the middle of production,
to adjust to a changing market, but farming cannot be

the Quad-Cities and in the general area
by Iowa-Illinois Gas-and Electric Company has
continued at the high level maintained
throughout the
year. It is expected to be between 5% and 10% better

part

In

coming

of

CONRAD

implement

on

'

the

making

Business in

than

living,

trade laws for business, and many

lines at retail level will continue

P.

incomes

ernoy

and local laws intended to

likely to

satisfactory level.

a

the cheapest.

was

are

of

non-famn

collective

come,

served

the

the

and

appears

our

collapse of the agricul¬

a

One answer, of course, is that this treatment is not
special but is similar in principle to the minimum wage

Chairman of the Board, Iowa-Illinois Gas & Electric Co.

they made
mortgage
credit needed to operate the

the

is

that will

any special treatment—a farm program. * I think
it is important right now that all of us understand why.

keen and operating costs and break-even
points
probably increase slightly. However, with some in¬
crease in volume
expected, the over-all earnings for 1956
should not show much change from 1955.;
"
'

'

standard

there must be

income

farm

program

a

have

'

.

.

farmers

our

Many

be

loans

capital,

working

■*

economists

Americans.

will

in¬

eco¬

affect

that the sharp declines of
may have to level out to some ex¬
We expect volume in farm areas for our lines of

that

these

adverse

matter of record that

a

decent

rates ard fringe benefits in

that

self-interest cf all of us, city peo¬

farmers, to support

longest when food

that

be passed on fully or

can

indication

no

fact, some
have included expressions of con¬
over
"tight money." The reasoning has run that
economy is based on a large scale use of credit

for the

our

the

consumer

important

poses

cern

the

of

to

the

benefited

an

as

catastrophe in Agriculture.

a

More

is

There

statements

showed

goods,
through tne

the present free spending mood of the

on

at peak levels.

economy

The

contributed

much

and

money

broad

in

credit and also helped
increase in the average level of interest

an

Banks

provided

a

strong

was. a

building

both

achievements.

as

produced

Sidney B. Congdon

system

contributed

and

fited

banks

these

Competition in

high ground

year-end

nation's

banking

from

home

and

not

merchandise to continue at

economy

surged upward into

or

restraint

a

tent.

t,

of

wage

of

teiling us now that farmers no
longer are important to any large degree in the pros¬
perity cf the general economy, because they are so few.
But, I doubt if many Americans want to risk a general
depression to t:st the point. Moreover, I am convinced
that city people have a sense of justice that demands

are

although it
the past three years

The past year affords an excellent

illustration

have

well

Some

consumer

available

,

increase

banking

system.

been

public.

when

that

would

Department

economy preceded the great depression of
the
1930's. and we knew that breadlines in the cities have

in part
to the consumer is questionable.
Present sharp com¬
petition tends to limit price increases at the retail level.
However, such increases as are passed along could act

Cleveland, Ohio

and

It is

likely to continue in 1956, we anticipate
price increases at the manufacturers' level.

moderate

CONGDON

business

industries

Due to increases in

business observers expect

pectations

other

and

becomes

from

come

•

tural

saturation point

a

as

prevent

Connor

E.

much longer this tre.'.d

protect their loans.

President, The National City Bank

breaking year

P.

present personal debts would intensify iis effect through
decreased collections and actions taken by creditors to

Whether

of

that

figures

anl

I think it is to the

ple

business conditions generally, and the size of the

upon

a

'

-

automobiles

of

market

a

related

and

mation should be felt strongly.
ucts will be

is'

getting nearer to

are

facts

by people in the cities, for their representatives in the
Congress have the votes to sway all legislation relating
to Agriculture. - -,stA
■*"'

Statistics indicate that
personal debt is in the field
of automobile paper. Other forms of personal debt seem
to have retained a fairly normal relationship to income.
Any serious decline in the production of automobiles

products developed through

new

in the fields of electronics and

to

We

Cooley

Whether we can prevent a catastrophe in Agricul¬
ture, and bring to farmers a fair share in a prosperous
econcrny, is a question that will be answered largely

the bulk bf the increase in

equipment industry—and, indeed, in all

increased research

|

present relaxed credit standards.

States has benefited and should continue to benefit from

the

sale

the

even

United

the increased trade.

industry—the impact of

continue.

D.

consumer

These

A part of the

and it is questionable how

debt
can

Harold

Agriculture records.;

local

and

for this

53%

by

the food and fiber between the farmer and
has skyrocketed.
These marketing costs
have increased by 83% since 1945.

the

the

of

up

While farm income has deteriorated the cost of moving

op¬

building

State

are

and handling

sufficiently to of-set this de¬
present record production figures
been generated by the sharply increasing personal

has

showing greater willingness to spend dollars—a clear
their

Home

net

crease

to be some distance away, European countries
of

as

52% between 1947 and
corporation dividend

by

pr-H^d.

government expenditures should in¬
cline.

Farm

the hourly earnings of
workers in¬

payments

over

levels that
optimistic cut-

Federal,

;

reflection

quite

aspects

the

1956.

economists.

production

and

1955,

income

personal

certain

temper

but

1955

John S. Coleman

activity is also en¬
Striking advances in production by Western
and Latin America, together with significant
progress in Japan, India, and the whole Far East, have
raised trade to higher levels.
While convertibility still

In

for

below
decline

increasing, and farmers' pur¬

creased

should

and

not

are

38%

was

substantial

predicted by Department

Agriculture

In contrast,

expected to be lower than it was in

Europe

are

to

look

couraging*

appears

We

are

tend

trade

World

in

made

are

is

1956

industrial

opti¬

relatively

present high production

of prosperity: a shortage of skilled
labor,
material
shortages,
tight;
money,
and
transportation
bottle¬
necks.

increase

timistic regarding the second half of
1956 but believe that the year as a
whole will be as good as 1953.

a

prosperous

stability.

production

rates.

tax

a

rather

no

but is

is

1956

for

show still further increase if redac¬

re¬

V

power, in terms of 1935-39
dollars, is the lowest since the great
depression.

CONNOR

Disposable income is expected
on
the basis of h'gher

industrial

Federal

raising

fair

a

further

A

debt is

increase

to

have generally increased at an even
faster pace.

The

in
cf

high

show

to

1955.

inventories

moderately,

1947.

employment, high personal income
publicized expansion plans for plant ar.cl
equipment, we expect our volume in the first half of

to

new

.

;

farm income in 1955

whether

the much

and

short-term

Although

increased

liable

so

of

case

With

mistic.

labor—that

chasing
E.

outlook

immediate

Carolina

industry, business and
likely to be set.
:

are

major recession. '

President, Western Auto Supply Company
Our

COOLEY
North

The average of farm prices is down
29% since February 1951, and net

stable prosperity,

P.

Industry is planning expendi¬
plants and equipment which will appre¬
exceed the 1955 expansion outlay.
These are
plans,

a

loans and a
requests .for
be in boom periods

never

can

D.

Agriculture continues to sink into

existing
Not all

on*

saving.

of

to court inflation. But borrowers,

are

permit

to

HAROLD

Congressman from

for

year

records

home buyers or businessmen, can
rest assured that every effort will be made to meet
credit requirements that appear essential to preserving

new

curtailment

boom

Loanable funds will come in

repayments

level

1956

in

S.

The cutlook for Agriculture in 1956 is bleak indeed.All the forecasters are saying this will be another

•

they be consumers,

record year for business.

ciably
long-range

available

be

business.

from

high

we

President, Burroughs Corporation

for

will

credit will be filled—that

On every side there are indications that 1956 will be a
tures

credit

COLEMAN

S.

U.

prewar

good

part

continued

credit, but it would be surprising if this trend should
persist throughout 1956.
JOHN

HON.

has

considerably above the

rate

a

estate,

banks

outstanding, is at an all-time high of .about $81
billion, or $11 billion more than a year ago.

in

avoid

to

eager

at

real

commercial

at

loans

the aggregate are straining
industrial capacity and prices
are tending upward, therefore, the Federal Reserve will
presumably continue to keep a tight rein on the avail¬
ability of credit. However, the authorities are assuredly
long as demands
against the ceiling of

and

rise

of the

average

ignored.

As

to

loans

period. The amount of commer-.
cial bank credit currently in use, as measured by total

possi¬

a

volume of

outstanding

business

and

continued

international

of

rise

abroad

the

months

consumer

renewed

areas

be

recent

56

page

Thursday, January 19, 1956

...

These

a

farm

to manage these supplies.
are

some

of

the

reasons

why the

government

must

provide the machinery for a farmer-controlled ag¬
riculture, in which our farmers, in their free elections,
can set their production to fit their
markets and in which

farmers, as other businessmen, will have some voice
determining the prices of things they produce and sell.

in

I

repeat: It is

now

important that

the Commercial & Financial

you

people who read

Chronicle, and all the

others

like you, know these

things, for it will be only by such
understanding that the Congress will be able to write
legislation to prevent a catastrophe in Agriculture
that,

Continued

on

page

6(

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

(319)

Continued

jrom

cient uranium fuel for several

57 '

page

long' is fascinating work going on right
might weigh less than a>now with atomic energy.*"
power
plant; with
In chemistry, for
example, it has
fuel oil for a single
voyage. It is been
found
that
certain
plastic

atomic energy in medicine is in
the fight against cancer. Here, one

voyages

Business Opportunities
Inherent in Nuclear

Energy: 0. B. Falls
plants

power

If

years.

the next twenty

over

this

like

seems

long
period of time, remember that we
are
dealing
with
large,
longrange solutions to sweeping, longproblems.

range

benefits

to

utilization

be
of

And

the

new

full

from

derived

this

a

the

conventional

also conceivable that
longer and
faster voyages could be made
possible because of the great concentration of energy in uranium fuel

and the consequent freedom from
normal refueling requirements.

There is
shall
val

see

and

atomic

While

direct

appears to

and

application

power

be the most immediate

potentially the biggest

use

to

surface

ships—both
—

To

energy.

we

na-

powered

be

sure,

problems that must be met

are

by

the

big

problems. But there is every reason

to

believe

overcome

.energy will be tremendous enough
to affect many facets of our lives.

question but that

no

merchant

of

source

of

,

in

that they
time.

shall be

due

In the fields of

unit

istry and food preservation, there

which

siderable heat without
melting or
losing their shapes. This is good

been

to

news

pharmaceutical

among others, because
that specific drugs can

tissue

houses,

it

gamma

the

found

fruits

therapy

a

cancerous

pack-

properly

In medicine, much work is being done with the use of radioactive tracers.
duced into

tracers, intropatient's system, can

they

as

are

absorbed

passed off by the system.

highly

important

of

atomic

Another

a

of

installations

the

survey,

built.

are

Atomic

These

billions

the

all

this

on,

be

other

many

it

at

work

on

atomic energy is

important

ing

directly with
the

the

Forum has estimated that, by
1963,

Those

use.

the

growing

interesting

field

of

One

of

Continued

on

the

will

be in the
propulsion. You
gentlemen here today should have
considerable

interest

Marine
I

,r

earlier

reactor for

a

as¬

Propulsion

mentioned

with

this

in

uses.

work

our

submarine. If

a

stop and think for

you

a moment,
thing in the
world that the first marine appli¬

it is the most natural

cation

of

be four.d

is

here

atomic

on

should

energy
naval vessel.

a

lhat

the

weigh initial costs by
consideration

For it

advantages

of

out¬

much that

so

is

economics

not

significant factor.

a

For

example, who

can say how
in terms of dol¬

much it is worth

lars

be

to

able

which

sea

world

to

without

think

what

would

ship

a

Just

such

of

to
the

around

refueling?

fleet

a

ships

to the naval tactician

mean

—what

put

travel

can

effect

it

would

have

on

the

problems of logistics. Atomicpowered
submarines
are
firstclass weapons because

nuclear

en¬

makes possible hitherto

ergy

dreamed-of

un¬

capabilities of under¬

water craft.
■

From

:

*

strictly technical point,
it is known that a nuclear-pow¬
a

ered merchant

this

at

all

time.
the

of

ship could be built
the

On

other

peculiar

3p&$?

hand,

advantages

which make nuclear power so de¬

sirable

for

naval

vessels

not

are

merchant ships. In¬
deed, the success of any merchant

pertinent

to

for

intended

vessel

commercial
measured

The New York Central opens a new era in rail
transportation with this fabulous

peacetime

strictly in terms of eco¬

nomic factors which

are necessar¬

THIS TRAIN WILL SAVE AN INDUSTRY

ily of small concern in the opera¬
tion

time

of

importance

of

in

vessels

naval

of

"dream train"

new

must ultimately be

use

war.

Because

of

the

economic

these

factors,

phi¬

the

The New York Central brings you a fast, lightweight new train

losophy relating to the design and
merchant vessels

of

use

that

can

be

must

and

searched to determine those areas
nuclear

where

offers

power

particular field. When this is done,
the

then

can

be focused

on

problems

technical

specific

that will in due course make such
an

application economically feas¬

ible.
I'd like to mention at this

.

that

many

commercial

point

shipping

giving serious thought
question. In the Nov. 19
issue of "Business Week," I noted
with interest the item about Uni¬
ted States Lines thinking of re¬
lines

to

strengthen

our

are

this

over

the
liner.

propelling
senger

nuclear

This

new

you've

"dream train" is like

ever seen

nothing

before—and it will

soon

Few of those who sometimes

criticize railroad passenger service realize

plant

with




suffi¬

you see

above

can

With

high wheelers, it is lighter, lower, faster
and much

quieter and

more

so

prohibitive that the railroads lost al¬

most 700

million dollars

during the last

comfortable

competition
But the most
train is that it

important thing about this

can

actually

save

America's

railroad passenger business.

on

J this service

year.

The railroads

—all at much lower cost.

are

from

private automobiles—to

busses,

say

and

nothing of

often

regulatory bodies,
politically motivated.

possible for
close

this

us

to set fares which

to,making

up

our

can even

loss. Last

loss nearly equalled

passenger

It will enable

And

it

We know of

no

one

public opinion
are

literally suspended on air—Air under

pressure

fills the doughnut like rubber bellows

at each end of the wheel truck. Vibration and

noise

are

absorbed passing through the air

is

ever

felt.

can

do

or our

so

even

long,

if

Constitution would

.

running

now

two

on

doing all it

can

to encourage

manufacturers to

quickly go
production of these new trains.

We salute General Motors for

the

even

to be

X,"
being built by Pullman-Standard.

The Central is

industry required

loss. Not

soon

the Central. The second, called "Train

these

a

faster, smoother

first

new

train. Next

into service between

in

a

building

Spring it will

go

Chicago and Detroit

speedy daylight run. When you look it
if you don't agree that a new era

over, see

Needless to say, this is a very serious

.dii
in railroading has begun.

...

giving the smoothest, most comfortable ride

you've

permit it.

to offer

The train pictured here is the first of

our

Cars

us

by revitalizing the railroad business,
lead to more employment.

sources.

other

and

can

into volume

to render service at

underframe

service—and to keep passenger fares at a
lower level than they otherwise must be.

two "dream trains"

roads earned from all

strongest

steel

a

body, it is 50% lighter than

standard trains. It is 60% less expensive to
build and 60% less expensive to operate.

These factors combine to make it im¬

come

one.

aluminum

against subsidized

up

airlines,

restrictions imposed by
so

releasing
of

required for fuel oil on
long voyages. The elimination of
air
supply
and
exhaust
ducts
would, of course, make possible
additional cargo space. Further¬
more,
it seems plausible that a

one

present

passenger

pas¬

space now

the

ing

year

in

convert

present high wheel equipment has become

the total net income that America's rail¬

advantages

vigorous, up-to-date railroads.

Trains like the

justifiably

Designed and built by General Motors,
it makes a clean break with the past. Like
today's Chevrolet compared with the old

for cargo use the large amount

power

defense. To keep our country strong, we

shrinking railroad
industry into a dynamic, grow¬

this case, there would seem to be

nuclear

national defense.

that the cost of building and operating

Certainly it appears that power¬
ful
long-range
merchant ships
should receive priority over the
smaller or shorter-range ships. In
genuine

even more

serious- from the standpoint of national

be rolling on the New York Central.

for

power

transatlantic

and from the public's. And it's

employment,

need strong,

placing its ship "America." BW
reported that recurrent industry
rumors have it that U. S. Lines is
mulling

situation—from the railroads' standpoint

po¬

tentially unique advantages to this
attention

revolutionize rail travel, increase

New York

Central

will

industry
in

part of all businessmen.

marine

pect of the atom's

in

asso¬

interest

ant/ will be play¬

roles.

most

now

time goes

as

where

areas

of

will

new source of energy

feel

can

Industrial

is

put to wider

ciated

In

atom

these fields. And

which the atom will be put, there
are

worth

components

Industry—medicine—agriculture

this

ponents which will open up when

or

application

area

industry which is often
overlooked, but which you, as
businessmen, will be interested in.
It is the huge market for com¬

These

a

compo¬

American

auxiliary systems.

growing

more

many

the

to

fuel-handling equipment and

temperature, without spoilage.
one

of

stationary nuclear

add

of reactor units, heat ex¬
changers, pumps, valves and fit¬
tings, piping, welding, tanks and
auxiliaries, coolants, instruments,

has
and

aged and sterilized right in their
plastic containers,

There is

volume

consist

year,
it
when meats

irradiated

will

economy
business.

a

source.

past

that

are

from

rays

annual

plants

with gamma rays, it is possible to
store them for months, at room

means

be

with

Within

is

bombards

radioactive cobalt

be tracked with scintillation

medicine, chem¬

weapons

materials, when exposed to gamma
radiation, can be subjected to con-

counters

Other Nuclear Uses

man's

the

nents for large

59

Railroad

page

61

60

The Commercial and Financial Chronicle

(320)

Continued
in

from

injure our country
people.

and hurt many millions
More than that: With
our

families

farm

of our
understanding

bring to
fair share in the total prosperity
'
'

a

of America.

.

JAMES
:

can

we

COONEY ;

D.

Last year's

ness.

-

high level of incomes—combined with

appreciation for the value
of meat as a protective food—provided vital support to the livestock
and
meat
market
while a record
a

growing

the

during

steadily

/

of

systems

adequate

cost control.

Notwithstanding past cost reduction programs, indus¬
try meat marketing costs have increased in recent years
due

essentially to two factors: First, wage rate increases
have tended to outrun gains realized in labor produc¬

tivity; second, there has been a sustained and growing
consumer demand for products in more convenient form

which, to a considerable degree, transposes home labor to
the processing plant.
An expanding proportion of the
total
meat
supply is being marketed in table-ready

production, for instance, is

Sausage

25%

larger

than in 1950.

Another illustration of this trend is canned

ham

which

has doubled since 1948. More at¬
functional consumer packages has added
to marketing costs, but has been an in¬
dispensable element in keeping abreast of trends in re¬
tail meat merchandising and consumer preferences.
output,

tractive

end

Rising levels of consumer purchasing power have in
past years been accompanied by an increase in the de¬
mand for meat.
In sharp contrast, some of our other
foods

have

undergone

incomes have

expanded.

tion

and

of

meat

economy
erences

is

an

and

products

enviable

doubtless

will

development,

quickly to these
augment the healthy

continue

be

to

its

demand

as

the

nation's

consumer

food

pref¬

but the meat

occur,

ob research

programs

expected

changes
demand

RALPH

in

Shifts in

one.

through

may

ucts

in

Basically, therefore, the posi¬

meat

processing: industry,

decline

a

J.

to adapt its prod¬
in order to protect and
that now eixsts.

CORDINER

President, General Electric Company
As

indicated

will be
first

one

nine

1954.

by published nine months' figures, 1955
of our most successful years.
Sales for the

months

were

To equal the

4%

above

the

same

period

in

record volume of 1953, an increase
over
1954 of 5 to 6% would be re¬

quired.

Present indications

1955 sales volume will

that

are

approach that

level.
Nine

months'

earnings set a new
record, 4% higher than the same
period in 1954.
Indications are that„
this record level will

be

maintained

for the year as a whole.

Dividend

J

to 50 cents by
Directors.

was

in-

the Board of

ment
Ralph

which
As

J.

we

of

significant

1955

is

that

we

now

have

in

know, since World War II we have been en¬
an
extensive program of modernization and
expansion of facilities.
In the last ten years the com¬
pany has been basically rebuilt.
Emphasis has been on
research and development
laboratories, modernization
gaged

you

in

and relocation of facilities to




serve

very

their markets better.

about 2,850,000 telephones

The System added

h

tv.-L-,

*

indicate

increased

an

More

The

America

to

Power

across

and

cables

of

record

kilowatt-hours- per

9.7

hour

man

in

1955.

the next

transoceanic
to

cable
be

to

than $1,600,000,000 for

growth of the
of

ment

new

emphasis

our

have

from

rate

cation

on

some

in

our

of

the

1955.

to illustrate

should

the broad

like

constantly

opening

up

horizons,

new

new

areas

of

and better employment opportunities, and
a better way of life for all of us.
Such developments in
1955 included:
;
'
;
v. t-.-.r
The

first

practical

demonstration

of

method

a

for

producing man-made diamonds by the General Electric
Research Laboratory;
Signing of a contract with the Commonwealth Edison
Company and the Nuclear Power group to build the
largest atomic-fueled electric power generator, a 180,000kilowatt plant in Chicago. (The Penn. Power and Light
project at Allentown calls for 150,000 kilowatts mini¬
which might extend to 200,000, if the design works
Plans call for completion in 1962. Therefore,
be the largest installed at the time.)
The development of an atomic reactor for the subr
marine, the U.S.S. Seawolf, which was launched July 21.
mum,

that way.
will

ours

The first

use

generated from
on

by commercial

July 18, 1955;

The

for

'

j'

manufacture

Company

of

generator

power

lines of electricity

atomic reactor at West Milton, N. Y.

an

of

a*

the

Cleveland

260,000

Electric

KVA

Illum¬

turbine-driven

conductor cooled type which employs
the first time a liquid coolant in direct contact with

of the armature windings—the
cooling system yet designed for large
generators;
Introduction of a portable television receiver which
effective

ex¬

Company of Maryland.
Con¬
expenditures in 1956 will
continue at the high level of ap¬
proximately

$40,000,000.
includes the

Work under way

struction of

a

electric

new

con¬

generat¬
Charles

•

P.

Crane

ing station, with an initial capacity
of
;125,000 kilowatts, which will be
ready for service early in 1956. Anticipating future ex¬
pected demands, an order was placed several months
ago for a second generating unit of the same size to be
installed at this
ter

1959.

of

coming

year

increases

in

cilities.

Our

station not later than the first quar¬

new

Our electric

construction program for the

also provides for additional new substations,
the

capacity of existing substations, addi¬
and distribution

tional transmission

lines, and other fa¬

construction program provides chiefly
extensions to the distribution system to provide for

for

gas

Other projects of considerable size
of a new 5-story building to

rapid load growth.
include

the

construction

house

departments of the gas operating

tional

offices, shop, and storeroom facilities; and trans¬

division;) addi¬

portation equipment.
Contracts

trial

and

obtained

.

during 1955 to supply

commercial

installations

were

new

indus¬

substantially

greater than for the preceding high-record year; electric
contracts showing an increase of 7.7% and gas contracts
increase of 24%.

A considerable proportion of these

installations will not be in operation and reflected

new

in power and fuel sales until 1956.
Final

a

conductors

copper

the

meet

struction

an

*

•

for

to

sion

review

more

at¬
Com¬

was

past year.

panding requirements for electricity
and gas amount to more than $40,000,000 not including about $5,000,000 for the purchase of certain trans¬
mission lines and facilities owned by
the former Susquehanna Transmis¬

future

is at work—

the

facilities

additional

diverse front

and

which this potent process of innovation

growth,

to

1956, approximately the same

level that

expenditures in 1955 to provide

pany

operating departments.
outstanding examples

I

during

tained

fundamental research and the advanced

reported

of them

few

the

maintaining, in

of

record-breaking

is the discovery and develop¬
products and services. These come from

laboratories

our

in

activity throughout the area in which our
operates has increased at an unprecedented
during the past five years, and there is every indi¬

company

Development

confidence

CRANE

Baltimore Gas and Electric Company

economy

development work of all of
You

Product

our

P.

Business

appliances,
lighting and adequate wiring, proved that the
time is ripe for such a program, and it has been en¬
thusiastically endorsed by electric utilities throughout
the country. '•
■
;'H - v
New

spent
about

on

CHARLES

better

of

or

Chairman of the Board and President,

r

Consumer enthusiasm in 1955 for all lines of

of

System

construction,

communication service of top

cooperation with local electric utilities and other
segments of the electrical industry, a similar program
for home use of electricity will get under way in 1956.

pillars

new

growing. Americans need and want more
quality. We are going full
speed ahead to provide it.
keeps right

A

In

the

1955. One, to Alaska, is
late this year. The other,

_

a

has now been established. It is note¬
on the average used
kilowatt-hours last year, as compared to 8,600
kilowatt-hours, in 1939. It is also interesting that the
investment per worker in industry in 1955 amounted
to
$11,400 (according to the Machinery and Allied
Products Institute). (Reliable figures are not available
on
horsepower per worker, but it is estimated to have
increased from 6 horsepower in 1939 to 11 in 1955.)

Examples

systems in

completed

Hawaii, is in the planning stage.
enlarge and improve service the

17,800

of

De¬

$$00,000 every working hour in 1955.
This was the
largest construction program we have ever had.
;
But we expect to do even more in 1956. The country

10 years

1955

next

channels

To

more

worthy that industrial employees

One

drarnatic

most

history. \ By

to supplement
facilities between
North America and England.
Work
proceeded
on
two
other

Craig

scheduled

goal of attaining 20 kilowatt-hours per man hour in

new

F.

:

has been substantially achieved with

hour,

the

The task

telephone

radiotelephone

industry from an average of 4.7 kilowatt-hours to 10 by
1955.
This goal, more than doubling kilowatt-hour use
man

of

one

telephone

telephone

Cleo

which; the

program,

is

with

oceans

cember, the transatlantic cable sys¬
tem is expected to be furnishing 36

industrial

our

improving
oceahs ; as

within the country.

as

bridging

in

instituted in ^cooperation with utilities and
other interested industries, has just completed 10 years.
In 1945 an ambitious goal was established of increasing
the kilowatt-hours per man
hour used in American

per

we Took
improvement

ahd

year

made in

of

Company

on

continued

during 1956.
Progress was

of

volume

customers share this confidence in the future;

a

last

well

ao

Long

conversations 'increased
to

communications

utilities

electric

the

that

better.

about; 12 %

*

indicate

somewhat

or

forward

Future Outlook
forecasts

This year we expect to

distance

employed 'are tontinti^liy

1956 of from 10 to 15%. We see nothing
political or economic horizon (barring a major
war) to alter our previous forecasts of continuing growth
for the economy as a whole and a need for the electrical
industry to continue its rate of doubling every 10 years.
The strength of our apparatus lines of business in 1953

most

accomplish¬

place the facilities and organiza¬
tion
for
the
upsurge
in business
confidently expect in the period ahead.

Cordiner

a

position.

the

the

1955 Highlights
most

*

-

v

sales

inating

payable Jan. 25

creased

The

and

development. Edu¬

was a
year of progress for the
with big gains in service to the public
desirable strengthening of our shareowners'

shipments in

on

significantly

basic

j

*

petitive influences are likely to necessitate continued
emphasis on all forms of plant and equipment mod¬
ernization that incorporates every feasible cost-cutting

CRAIG

well

1956.

come

fifty-five

as

25,Q00 t)f our*

to

years

many

System,

In 1955 the Company spent from

Our

normal growing seasons, supplies of feed
in prospect would appear to assure a high volume of
livestock production lor at least the next few years.
The meat processing industry, while benefiting from
the effects of large volume on low unit costs, continues
to be characterized by aggressive competition.
Com¬

form.

Nineteen
Bell

improved.

James D. Cooney

With

with

F.

1955.

-basis in

virtually assuring the maintenance of
a
high volume of meat production in the year imme¬
diately ahead.
Highly significant to the meat industry is the fact
that the nation's inventory of feed grains—already at
record levels this past year—continues to mount, not¬
withstanding the heavy requirements of a large live¬
stock population.
This development is primarily a re¬
sult of government acreage restrictions on cotton and
wheat, which led to a shift of about 15 million acres
from these crops into feed grains during the past three

complemented

CLEO

taking training courses at Company pxpensej The<rihvy
Management Development Center at Crotonville is now
being completed and will be operated on an experimental

s.

for

use

in

ttyan

.

of the conventional fuels
will be the principal contributions to our progress.

$3)5,000,000 to $40.,0$),000 toMraii?, and retrain employees.

large,

technique,

that
our

training facilities available to all employees

5 More

past

with last year's record
output almost 25%""' larger than in
1951. Currently, productive capacity
of the nation's livestock population

years.

fact

have

years,

continues

the

cation and

gxqwth in the .market Joiv
equipment>
production in the U. *S. has'-

•

total

a

turbine

President) American Telephone & Telegraph Company

ties for individual advancement and

continued

increased

obscure

not

employee

been

intent to build

an

the present fleet of 25 gas

to

greater efficiencies in

The Company's decentralization of product respon¬
sibility and authority, how in its fifth year, has greatly
strengthened the organization and opened up opportuni¬

Likewise, added purchas¬
ing power, in the hands of an in¬
creasingly health-conscious and
recreation-minded population, meant

four

added

achievements
rightfully made news in 1955. But there were
many others which, if less dramatic from a news stand¬
point, made equally spectacular contributions to progress.
The emphasis on such new things as atomic power should

medical and hospitalization costs.

supply of meat was moved into con¬

Meat

be

45 to

which

union contract. Among the many wage and other
benefits, this contract includes a pioneering
program unique in its coverage of extended

year

fifteen

electric locomotives of 2,500 horsepower; I
These are some of the more spectacular

insurance

sumption.

athletic

of

which provided the basis for a five-

program

July, 1957 and December, 1958;
8,500 horsepower gas tur¬

build

to

bine electric locomotives with

of

benefits

between

order

An

standpoint, and from the stand¬
individual employees, a significant, milestone
in 1955 was the development of an expanded employee
point

Expanding employment and record consumer incomes
during the past year provided a favorable climate for
both the meat industry and the sporting goods busi- i
r

launched

be

are

From the organization

President, Wilson & Co., Inc.

"

:

accomplish this, recent years'
by high starting costs. We

affected

judgment, inevitably would

my

first-stage rocket propulsion system for the satellite to

profits have been
now fully in a
position to move ahead. This does not mean that our in¬
vestment in modernized plants and expansion will fall
off.
On the contrary, it will be a new record high of
$175,000,000 in 1956 and the total expenditures for the
next three years will be approximately half a billion
dollars.
This compares with about $465,000,000 in the
past three years (1953 through 1.955).
.'■> ■
\
To

58

page

Thursday, January 19, 1956

;

.

.

figures

for

December

sales

are

not

available

(at the time this is written, but we estimate that elec¬
tric

kilowatt hour

compared with

sales in

1954, of

1955 will show

9.9%

to

increases, as
residential customers,

turbine

7.1% to commercial, and 15.0% to industrial users.

has

follows:

sold

than

approximately

many

200,000 units, or more sets
companies sell of all types. This set, which
on May 20,
1955, has a 14-inch screen,

introduced

was

weighs

32

pounds

compared to

1950;
electronic

sells

screen

for

less

than

$100.00

of

oven

Announcement

■

such

and

that

startlingly
a

as

which sold for $231.00 in

■'

.

Announcement
and

and

12-inch

a

cordless

General

new

appliances

electric

Electric

v-

v
as

Sales
show increases approximately as
12.8%, commercial 4.5%, and indus¬

of gas are expected to

trial

residential

28.1%,

Residential construction in the Baltimore area reached
an

all-time high in 1955 with over 17.200

as compared to ,14,986 in
construction is expected to continue at

.completed,
level

during

the coming

months.

12

dwelling units
1954,. ..Residential
close to the 1955
During. the year,

clock;

will

build

the

■

Continued

on

page

62

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

(321)

Continued from page 59

>

L. A.

-

Business Opportunities
Inherent in Nuclear

Smith,

And

this

interest

by

certainly

world-wide.
Last

of

was

announced

Executive

Vice-

organization
resentative.
resent

York

the

firm

the
the

on

countries

official

at 445 North

33

is

years,

In

For

of

the

entire

over

the

company's

short period of two
weeks, it was
possible to get a remarkably good

dations

available

foreign market for atomic

registered

Roxbury Drive, Bev¬

McDaniel

Lewis

H. G.

CHICAGO,

the

to

&

Johnson

Co.,

with

CHICAGO,

111.

Messick Jr. is
Hutchins

&

—

BOSTON, Mass.

now

Co.,

S.

South

securities

changes.

recommen¬
com¬

ments in New York.

merly
&

and

Midwest

Mr.

with

Incorporated,

was

for¬

S.

Messick

Co.

Co.,

141

Co.,

with

Harriman

and

Midwest

J.

Ripley

With Reynolds & Co.

Federal

30

New

Exchanges.

(Special to The Financial Chronicle)

CHICAGO, 111.—Cecil J. Downs
has rejoined the staff of Reynolds

Hemphill, Noyes Adds

&

(Special to The Financial Chronicle)

Ex¬

Messick
Andrew

&

York

the

Street.

La

Stock

Bros.

C.

connected

Boulevard, members

with Mitchell,

231

Richard

—

become

Lamson

Stock

Maurice

—

is

&

Andrew

111.

has

of

With Harriman Ripley
;

(Special to The Financial Chronicle)

York

market

—

added

West Jackson

State.

25 years he edited the

daily

been

Jefferson Building.

rep¬

Salle Street, members of the New

and

of

has

Griffin

a

erly Hills.

repre¬

list.

a

staff

Mr. Petteys will rep-1
firm
in Upper
New

Joins Mitchell Hutchins

•

for

Energy, for
resident partner in charge of the
frankly amazed at
of potential customers newly opened Bache & Co. office

half

the

as

GREENSBORO, N. C.
Winslow

*

(Special to The Financial Chronicle)

(Special to The Financial Chronicle)

■i

met.
My company carried on
conversations with persons from

picture

Exchange, it

Exchange

with

I

sented

firm

admitted

was

the number

over

the

Co., has been

Atomic

on

example, I

&

Smith, who has been associated
•<

August, at the Geneva Con—,

ference

(Special to The Financial Chronicle)

President Thomas P. Phelan.

is

With Lamson Bros.

McDaniel Lewis Adds

membership in the Los Angeles

Stock

Energy: 0. B. Falls

With Amott, Baker
Amott, Baker & Co., Incorpo¬
rated, announces that Henry'C.
Petteys, formerly with Investors
Services, Inc., has joined their

representing

Bache
to

Exchange Member

ANGELES, Calif.—Sam J.

LOS

61

BOSTON, Mass.
Jenkins

Noyes

is

now

Richard

—

with

Co., 39

South

Mr. Downs has

A.

La

Salle

Apgar, Daniels & Co.

Hemphill,

Street.

recently been with

Co.,

10

In the past

he

Office

Post

Square.

was

in the investment business

in

&

Los

Angeles.'

:

energy

products. And, let me assure you
that this is a sizable and attrac¬
tive market.

V There

are

peculiar
must

to

be

problems

many

this

solved

market

before
to

But

been

cnce

they have
with and disposed
of,
in

this

country

mands

of

from

our

I

shall

we

for

it.

dealt

1

At 60, Anaconda moves ahead with its first

see

ations in Montana and Chile

de¬

—

a

to

mean

problems

world

copper oper¬

fabricating plants

new

—

products

that

suggest

light

are

our

These

government.
tions of security,

have

or

are

120,000,000 pounds of aluminum

a

year:

On

August 15, Anaconda Aluminum Com¬
pany began to pour primary aluminum. Its
modern new
plant is now in full production
an
important new source of the vital
"white metal" to
help meet growing needs.

ques¬

financing, insur¬
the like, which are dif¬
enough
when
related
to

and

ficult

new

primary aluminum —with expanding

growing uranium oxide production

simple solutions. On the contrary,
they are difficult questions and
are
receiving the best thinking
of people both in
industry and in

ance

dynamic

industry.

new

don't

these

serve

tremendous

abroad

Dynamic metals for

which

American

industry will be able

—

domestic business—but when

sidered

in

market,

terms

of

con¬

the

foreign
almost to defy solu¬

seem

More copper:

tion.
Our

lawmakers

Congressional

the

—

ore reserves

Joint

Committee

Energy and the A.E.C.—
sincerely desirous of solving

have
tana

these problems and

helping U. S.
industry
take
over
the
atomic
energy business in foreign fields.

as important are
advancements in

for

is

will be found.

the

have

a

many-sided
several

past

covered

few

a

massive

thing,

block-caving, open-pit mining, and
possible economical
production from low-grade ores. Expanding
operations and new ore processing. plants
in both Montana and Chile are
helping
bring the supply of refined copper into bal¬
ore

and

minutes

we

the

of

high¬
lights cf the new industry. I hope
from what I've said, you c^n ?pe
that atomic energv as a business
is
already out
of
the
infancy
stags. At this very moment, in
.hundreds

cf

different

More

companies

Seventy-fiye'years ago, pioneers
of the electrical age were passing
through the same stage that our
atomic industry is now in. And
the bold, imaginative plans thov
made at that, time, qhapged
the
course of history and affected the
lives
of
everyone.
History has
repeatedly taught us in the elec¬
trical industry to reach boldly for
seemingly impossible goals
to dream big, if you will.

More fuel for

1955,

confident that, in not

shall

years,

we

upon

these

early

look

days

atomic

energy business
the
dreams
we

that
about
for

putting

the

atom

too

see

row's manifold

dreamed

Anaconda

really dreams—
but accurate predictions.

E.

Kaehler, President of

its

manufacturing
new

com¬

a^d bet-:;

ways

most

SAN FRANCISCO, Calif.—Ron¬

ald

peacetime atomic progress.

and

of doing things with the Hvorld sline of nonferrous}jnetals
and mill products. The Anaconda 'Com¬
pany, 25 Broadway, New York 4, N. Y. •

New S. F. Exch. Member <
j

—

panies afe constantly seeking
ter

-

During

Anacondas

work

to

weren't

man

power:

at

making Anaconda prob¬
ably the largest single producer of uranium
concentrates in America. With
large-scale
production from its own uranium ore de¬
posits, Anaconda is making every effort to
help provide the raw material for tomor¬

the

and

Anaconda

processing plant near Grants, N. M.,

went into action

back

of

peaceful atom

additional facilities

uranium

..

I feel

requirements.

nonferrous metal products:

Company has seven mills
manufacturing electrical wires and cables
with
copper and aluminum conductors. The
American Brass Company has expanded to
meet the
growing new uses for copper and
copper alloys, is building a new brass mill
in Los
Angeles and a new aluminum fabri¬
cating plant in Terre Haute, Ind.

!

many

with world

Wire and Cable

industry.

new

beneficiation make

ance

throughout the country, men are
at
work
solving problems, con¬
ducting research, planning \ mar¬
kets, developing products—all for
this

technological

mining and metallurgy.
Continuing experiences with methods of

I mention at the outset that the

atom

and in Chile.

Every bit

And I believe that in due time the
answers

time in its history.
exploration and development
revealed
large new deposits in Mon¬

Intensive

on

Atomic
are

Anaconda has greater copper

than at any

the

extensive

■■■J

•

San

Francisco

has

announced

N. Connor

ship in

Stock
the

...

Exchange,
election

65248A (Kev)

of

Templeton to member¬

the

San

Francisco

Stock

Exchange.
Mr.

partner

Templeton
in

Mitchum,

the

Jones

is

a

general

member, firm

&

®

of

Templeton;.

.

Mr. Templeton acquired the mem¬

bership

by

transfer

Colis

from

Mitchum, who is becoming
ited partner of the firm.

a

AT

lim¬

ANACONDA

■t

"

it.

■

.

"!




I

I

<

>

'

:

!

PROGRESS

HAS-A

BROAD

BASE

t

62

The Commercial and Financial Chronicle

(322)

Continued

jrom

17,200 electric and

some

tomers

added

were

to

*

13,300 gas domestic cus¬
As a result of the ex¬

lines.

electric convenience and labor-saving
heating installations, and other modern
household facilities, the average electric consumption
per residential customer in 1955 was over 5% greater,
and the average gas consumption was 9% greater than

panding

for the

of

use

appliances,

gas

preceding year.

.

Residential growth and new home

construction is being

attended

by a heavy increase in commercial construc¬
tion, including a number of large shopping centers and
complete department store branches in heavily populated
suburban sections. A new 20-story office building now

rising in the center of the city is scheduled for comple¬
tion

before

the year.

the end of

The investment here in

industrial plants and ex¬

new

totaled $263,000,000;
the highest previous year
The additional labor requirement
as a result of this industrial growth is estimated at close
to 11,900 employees. The economic effects of a substan¬
tial part of this growth will not be felt until 1956 and
pansions,

during

announced

1955.

two-thirds greater than

over

in Baltimore's history.

New

manufacturing concerns, now locating and nego¬
tiating for locations, will add to both the size and diver¬
our local industrial structure.
These acqui¬

sification of

sitions, together with large-scale expansion projects now

~

to

Canadian"

transcontinental

the

equip

and

streamlined

"Tne

Dominion,"

"The

expanded

steel

warrant.

were

business

on

conditions

in

the

Baltimore

accommodate

channels

seven

demands

as

Montreal-Quebec City circuit, which in¬
augurated service in July of 1955 on a temporary basis
and is now carrying television
programs for tie Cana¬
dian

Broadcasting Corporation,

month.

The

Toronto-London

will

be

circuit

completed

this

completed

was

in

Calgary and Edmonton in the West.

first to be ordered in Canada, and scheduled for delivery

Dieselization of tne

r

railway continued during the year,
units, bringing to 55d

the number of diesels

now

in service

on

planning for the
in

advance

rapidly
I.

B.

as

M.

of

provide for maintenance and overhaul of its grow¬

Its

1957.

cf all

In

treal.

expansion
is

made

of

already

the

St. Luc Yards,
track and- includes

large

94.7 miles of

of

up

type of facility for the handling of motive power
freight train equipment, this new shop features a
wheel-truing machine whicn restores the contours of
worn
locomotive wheels without their removal from
every

tne diesel unit.

of the

core

data

system is

new

an

processing installation, the

electronic

brain

has

such

amazing

which it will make

new processes

pos¬

handling of much of the paperwork

departments.
another

the

sphere

has maintained an
Safety Council's coveted
"Public Safety Activities" award, in recognition of out¬
standing public safety programs directed to employees
and the general public, was won last year by the com¬
pany. This award is designed to recognize and stimulate
safety work by the railways.

enviable record.

An

preliminary changes
being put into effect as

are

checking, matching, multiplying and

sible will affect the

ing fleet of diesel locomotives the company completed a
new and modern service shop at St. Luc Yard in Mon¬

The

electronic

speed in adding,
dividing that the

all lines.

and

system

new

installation

possible.

705

in

early

with the purchase of 97 locomotive

and

effect

to
The

December, and the London-Windsor circuit is likely to
be completed in
February.
The
company,
following a policy of modernization
with attendant increased
efficiency, is in the process of
streamlining accounting procedures through integrated
data processing, using electronic
computers. In further¬
ance
of this new development, which is
of broadest
significance, a research group is working on detailed

tion

nificant

carry^ one television circuit, or 600 voice
present single channel * system can be

the speedy stainless steely self-pro¬
pelled rail diesel cars, also constructed by the Budi
Company. Replacing conventional trains and enabling a
speedier and more economical service to be provided,
Dayliners were put into passenger train service in the
past
year
between Calgary-Lethbridge; LethbridgeMedicine Hat; Winnipeg - Hi verton - Great Falls, Saint'
John, N. B.; Edmundston, Montreal-Quebec; and VictoriaCourtenay on Vancouver Island. Dayliners are also in
use
in passenger train service between Montreal-Mont
Laurier;
North
Bay-Angliers;
Toronto-Detroit;
and
Toronto-Peterborough in Eastern Canada; and between

which

equipment, electronics, chemicals, containers, clo¬
sures, electric tools, plumbing fixtures, will have a sig¬

Thursday, January 19, 1956

.

The

trains,

of Dayliners,

way by
existing industries, including national
manufacturers of communication equipment, transporta¬

under

can

stainless

173

including 3o scenic-dome units

cars;

purchased from the Budd Company at Philadelphia, the;
largest single order ever received by that company.
The year just ended also brougxit additional utiliza¬
tion

channel
circuits.

order

In

To

thereafter.

train,

1886.

in

over

our

by the company's first transcontinental

required

60

page

.

.

In

The

company

National

1955, then, there has been widespread improvement
expansion of Canadian Pacific equipment and serv¬
throughout the nation and abroad.

It is the third such modern shop on the

and

Steel production here in 1955 was higher than in 1954
and large-scale expansions, during the past 12 months

system for the specialized maintenance of diesel loco¬
motives, the others being located at Calgary, Alta., and

ices

and still under way, should result in substantially greater

Nelson, B. C.

air facilities will strengthen the position of the company
in the highly competitive transportation industry of to¬

in 1956.

area

output

in

the

almost

50%

ahead.

year

Stainless

steel

output

above the previous year's total and these
adding new facilities to effect major increases
beginning in 1956. The production of aluminum extru¬

mills

are

sions is being greatly increased

began operating late in the

by

large plant which

a

and further expansion

year,

in this field is scheduled for 1956.
A huge

public works is under way here
to major highway and toll
construction, the new $140,000,000 Baltimore Har¬
program of

it includes,

and

read

bor Tunnel
is

which work

on

scheduled

in addition

for

started early in 1955 and

was

completion

the

at

of

end

1957.

State

projects, for which more than $22,500,000 has been ap¬
propriated; to be placed under contract during the com¬
ing year include an $8,000,000 State Office
Building in
Baltimore, a $3,000,000 State Office Building in Annaoolis, and important additions at State hospitals, colleges
and other institutions.

Additions to Federal Government

facilities, scheduled for 1956, include large scale housing,
shop and other installations at a number of
military
posts in the territory served by our
company.
.

Based

and

the sound

on

structure of the past, the healthy
advancement recorded during 1955, and

vigorous

the aggressive well-considered
plans projected for 1956,
we view the
coming year in this area as one of uninter¬
rupted progress to higher levels of business achievement
and

Ijiigher standards of human
N.

R.

President, Canadian
Canada

continues

to

welfare.

the

At

was

tant

time, the Canadian Pacific made impor¬

same

additions

its

to

freight

the

fast-developing national economy. New
units of freight and work equipment ordered during
1955 totaled 1,643, bringing the total number of sucxi
cars added since Iy45 to 31,931.
As part of the Canadian Pacific's role to provide trans¬
portation services in keeping with the country's eco¬
nomic growth a
16-mile railway line connecting the
mining community of Nephton, Ont., with the company's
line at Havelock, was opened last January.
This line
provides easy access to an area producing non-metallic
reck used in ceramics, glass, paint and otner products.
In October a 40-mile branch line from Struthers, on
the main line 33 miles west of White River, to Geco, a
point nort.i of Manitouwadge Lake, was officially opened.
line

This

taps an important new mineral development,
ready access to the Great'Lakes and to the
railway system of Canada and the United States

On

the

the company's new 26,000-ton, "Empress
of Britain," was launched at Glasgow in June by Her
Majesty, The Queen. As the first new Canadian Pacifie
sea,

ship

passenger

take

to

the

to

ocean

since

streamlined, specially-designed liner will add
mcdern

touch

to

slipping in

the

St.

when she makes her maiden voyage

1930,
a

uniquely
route/

Lawrence

this spring.

now

this

A sister

under construction,

Railway

forward

move

Company

with

The 7,000-ton

increasing

train-ferry, t'"e "Princess of Vancouver,"

the

largest vessel of its type, ever constructed, cntere.1
during 1955 to operate between Vancouver and
Nanaimo, B. C. This all-purpose water carrier is licensed

tion

of

which marked its 74th
Anniversary,

and

is berthed

her

Canadian Pacific' is proud to record

were

the

est

scenic
in

run

passenger

a

new

dome-car

the
look

at

tile

by operation of
of

these

scene;

speedy, self-propelled rail diesel
in
Dayliner service;
by im¬
in

rail

service

from the purchase of
nearly
diesel locomotive

100

branch

new

In

N.

new

R.

Crump

serve

the

country's
industry; by the launching of the new
Empress of Britain" to join tne North At¬

26,000-ton
lantic

service next
spring; by addition of the all-purpose
train-ferry "Princess of Vancouver" to the service be¬

tween

Vancouver and
Nanaimo, B. C.; and by the in¬
auguration of an air route over the
top of the world
between Vancouver and
Amsterdam.
The Canadian Pacific is
backing its faith in Canada
with money and action.
.

playing

transportation and

snippers of
meet
be

this

today.

a

an

ever

more

dominant

variety of choices is

open

role

to the

The Canadian Pacific is
prepared
and asks only that all

challenge

to

competitors

subject to similar obligations and
conditions.

The

new

streamlined,

steel,
scenic-dome
passenger train, "The
Canadian," has
enthusiastic welcome by a
large and grow¬
This fine

transportation

makes

tween

history,

Montreal

it

specially-designed piers at Van¬

new

Air

pattern

r

;

Lines,

now

the

world,

in

having the seventh
made

further

two

advancements

countries

1,00J

miles

closer

to

Europe

and

expanding Canada tomorrow,
CURTICE

H.

in general.

It

record

was a

industry.
I

year

for the automotive

\■■

' '
'
confident that 1956 will be another year of pros¬

am

perity for the United States and most
of the free world.

Among the important
nation's

for

reasons

prosperity in

1955 was
high degree of consumer confi¬
dence that existed, coupled with a

our

toe

level

of

consumer

People had

disposable
and they

money,

had the confidence to spend
The
automobile
industry
record share of this

ing because

its

it.
won

1955

a

spend¬

consumer

products

were

outstanding and represented sue l
great values under the conditions of
so

vigorous competition that prevailed.

Customers—especially General Mo¬
Harlow
H. Curtice
tors
customers
recognized these
values quickly.
As a consequence, 1955 results in our industry out¬
distanced the predictions of forecasters—including mine,
and I think I was the most optimistic of all.
—

The forces that produced

prosperity in 1955 and other
In addition
already mentioned, t ey include an expanding
population, technological progress, large capital invest¬
ments by industry, full employment and other factors.
For the automotive industry, 1956 will be another year
of healthy competition. Tris will mean maximum ben¬
recent years will
to

the

efits

new

to

the

customer.

Speaking for General Motors, I

expect it also to mean a profitable year for

can

say

cur

dealers, suppliers, employees and shareholders.

we

LAWRENCE

train, which made

possible

to

travel

be¬

Toronto and Vancouver in
luxury
and comfort in less tr.an
three days—just half the time

CURTISS

M.

First Vice-Fresident,
American Investment Company

Continuation

first

continue to operate in 1958.

those

the

early November, Canadian Pacific Air Lines intro¬

in

1956, with

of

1955.

of

the

some

Demand

-.1

cf Illinois

„

prosperity is expected
leveling off from the rapid increase
present

for goods

and services

appears

to

be

strong in most industries, and this will have a continuing
favorable

effect

are

available on this service which provides a shorter
link between Eastern Canadian centers and South Amer¬
ican points served

consumer

Jobs will continue

million

65

and

billion.

Pacific
Lines

October,
of

a

which

of

cruising

range

a

With

Pacific

Air

Lines

uing
sumer

to

announced

in

fleet of Britannia turbo-prop airliners,
are
scheduled
for delivery
in 1957.

speed

of 400 miles

per

of 6,000 miles, these

craft will enable

non-stop

of Mexico City by Canadian

year's end,

Canadian

the purchase of
three

way

At

Canadian Pacific

between

Vancouver

new

to

and

hour and

-

with

in

their

Canadian

National

counterpart,

linking

the development of microwave installations
Montreal-Quebec City; Toronto-London,
and

London-Windsor.
located
message

at

This system of microwave "repeaters"
intervals of approximately 30 miles, carries

circuits

from

city

to

city.

Each

microwave

and

credit

grow

robust, the con¬
will continue

industry

about the

at

1955.

Consumer

continuation of

Availability
Lawrence

M.

Curtiss

sumer

'

During the year, Canadian Pacific Communications, in
conjunction with

the general economy contin¬

strong

same

pace

spending

as

will

in 1956.
Job security and
rising wage scales will underwrite a

12

continued

disposable
$280

reach

product

Britannia air¬

fly 100 passengers
Amsterdam

probably

provide the major stimulus for the
expected increase in gross national

a

hours, and between Vancouver and Tokyo, non-stop, also

will

income

Canadian Pacific Air
operating 27,610 route miles in international
9,354 route miles in domestic service.

service and
In

by

Air Lines.

were

exceed

the

on

finance industry.
to

or




and

sea

Nineteen fifty-five was an outstanding year for busi-f
ness

same

stainless

ing number of patrons.

at

in 12 hours.

transcontinental
been given an

route

Capable

Competition is

in

115 automobiles, or a combina¬
is equipped for stern-loading

vessel

high-speed, non-stop service between
Eastern Canada and
Mexico, when it inaugurated weekly
flights linking Toronto and Mexico City. Tourist fares
for those
seeking Mexico's sunshine and historic charm

com¬

lines to

handle 28 railway box¬

and at Nanaimo.

duced

resulting

units; by the

pletion of two

land,

President, General Motors Corporation

United Kingdom.

cars

provements

The

can

during the year. : A new transpolar route was inaugurated between Amsterdam and
Vancouver, at which point connection is made with its
existing routes serving Australia, New Zealand, the Fiji
Islands, Hawaii, Japan and China, in effect bringing

literally

Canadian

both.

notable

increased number

an

approximately

or

cars,

largest

train

world, offering

800 passengers and

carry

Canadian Pacific

high¬
long¬

lighted by inauguration of

to

couver

its contributions to tie
advancement
of
transportation—by land, sea and
air.
*

contributions

its

^

Pacific

service

These

HARLOW

income.

area.

of

day and will materially assist it in meeting the transpor¬

record

for the base metals to be mined in this

modernization

tation requirements of an

entire

place among the nations of the world
and with
growing confidence in her economic destiny.
Advancement in transportation is an essential
part of
the nation's
expansion in production
and
trade, and in the past year,

to

assurance

progressive

providing

ship, toe "Empress of England/'
will join the fleet in 1957.

CRUMP

inventory to meet

car

demands of the

This

of

consumer

credit

will ~continue
basis

as

in

confidence'.

for
cn

the

con¬

much

the

1955.

Delinquencies and losses in the consumer, credit field
improve slightly over 1955.

will

The

affect
fears

political uncertainties of an election year do not
the consumer except indirectlv. when business
are

so

strong as.to cause a reduction in employ-

Continued

on

page

64

Number 5460

Volume 183

The Commercial and Financial Chronicle

....

and Arthur

NASD District No. 4

E. F. Willett With

(323)

Tarras, A. C. Tarras &

Shields &
The investment

Shields

&

Company, 44 Wall St.,
City, members of the
York Stock Exchange, an¬

New

York

New

that

nounces

fl"

Edward
Willett is

F.

now

associated
with

the

MINNEAPOLIS,

Minn.

—

At

CLEVELAND, Ohio—Albert L.

Association

a

coming
Bennett

year,
of the

Charles ; R;

and
J.

M.

Dain

Com¬

Minneapolis, ' was elected
Secretary. Previously, Edward J.

new

of

firm.

He

pany,

rick

Co.,

Eberstadt &
Co.

Inc.

Mr.

Willett,

economist

an

and

author

is

S.

cn

the board

were

Burnham Har¬

'■

'

FT.

ron

CLEVELAND, Ohio
Kendrick
staff of

has

been

added

to

two

staff of

later

years

the Hoover

Force

guished

the

on

Civilian

highest

awarded

headed

National

Service

civilian

With Fahnestock

of

Continental

Bar¬

Life

HARTFORD, Conn.
Glazier

is

now

—

Leonard

affiliated

with

Fahnestock & Co., 75 Pearl Street.

Better

by the Navy.

nam

the

District

the

No.

National

&

Securities

6

Dealers,

change.

Food

Committee

Inc.,

fjl

Barron

McCulloch
elected its

was

Chairman
the

for

1953.

year

Mr. McCulloch
i

proprietor

s

of Barron Mc¬

Culloch & Co.,
of Fort

Worth,

.Texas. He
ceeds

suc¬

Philip

R. Neuhaus of

'Underwood,
Neuhaus

&

.Co., of Hous¬
ton, Texas, as
Chairman.

Barron

McCulloch

Committee¬
men

recently
e'ected
to
serve
15, 1959 are: Louis J.

until

Jan.

Kocurek

of

Rauscher, Pierce &
Antonio,
Texas;
Neill T. Masterson, Jr. of Chas. E.
White & Co., Houston, Texas.
Co.,

Inc.,

Other
No.

G

San

members

Committee

Eubank

of

of

the

Charles

District

Charles

are:

J.

J.

Eubank

Company, Waco, Texas; William
Hobbs, Jr. of Russ & Co., Inc.,

G.

San

Antonio,

Sorensen

Texas;

Walter

M.

of

Rotan, Mosle & Co.,
Houston, Texas; Nelson Waggener
of Walker, Austin &
Waggener,
Dallas, Texas.
The

trict
of

District

No.

6

Austin,

Governor

is:

Edward

Hart

&

for

H.

Dis¬

Austin

Parvin,

San

Antonio, Texas.
District No. 6 comprises the en¬

tire State of Texas.

Mr. McCulloch expects to make

early announcement of: ap¬
pointments to the Business Con¬

an

duct,
Quotations
and
Practice Committees.

Uniform

H These
With Lincoln McRae

Goucher
with

has

Maine

—

become

Lincoln E.

just

a

few of

products available to

(Special to The Financial Chronicle)

ROCKLAND.

are

John

P.

research and the

connected

McRae, 23 Maine

Street.

to

you

many

better

through Cyanamid

application of its chemicals

improve quality and lower costs.

CFA2VAM I

AMERICAN
30

ie

Financial Chronicle)

CINCINNATI, Ohio
N.

Mathes is

C.

H.

Bank

Reiter

&

Building,

Cincinnati
was

now

Co.,

Howard

Fifth

members

Slock

previously

—

connected

with

Third
of

Exchange.
with

Browning & Co.




the

He

Nelson,

BUILDING

FOR

THE

FUTURE

THROUGH

CYAN AM I D

ROCKEFEllER

Now With C. H. Reiter
(Special to T

1

Co., Inc., 77 Franklin St:,

meeting

Association

-

members of the Boston Stock Ex¬

Paper

Better

Metals

Elects New Officers
a

-

BOSTON, Mass.—James F. Kelljp

Better

Award,

State

has joined the staff of F. L. Put¬

Se¬

decoration

325
.

Commission's

DALLAS, Texas—At
of

Company,

the

; NASD District No. 6

of

&

Joins Putnam Staff

(Special to The Financial Chronicle)

Organization. He received
the Navy Department Distin¬

I

Sheffield
Street.

Building, members of

curity

the

the

NEW HAVEN, Conn.—Frank M.
Jefferson is now connected with

€yanamid Means

the then

Navy Secretary, James Forrestal,

-

(Special to The Financial Chronicle)

Minneapolis, Building.

College. In 1946 he

Goodwin,
1

University and later

research assistant to

&

(Special to The Financial Chronicle)

Fulton, Reid & Co., Union

Commerce

Bodell

■'

Sheffield Adds

Bruce

—

Barnes,

'

the MidwTest Stock Exchange.

business

McCulloch,

with

Inc., 257 Church Street.

Fulton, Reid Adds

WORTH, Tex.—Barron Mc¬

investment

National

(Special to The Financial Chronicle)

Culloch & Company is continuing
the

Hopwood,

.

& Co.

ris, of Harold E. Wood & Co., St.

&

,V,

'•

A

•;

Now Barron McCulloch

Paul, Clinton White of Piper, Jaffray

City East
previously
with Baxter; Williams & Co.

Lowe, President; Emil Von

V. V"

'

urer.

&" Co.,

Sixth Building. He was

the faculties of Prince¬

on

ton and Smith

Task

Bache

Corp.

his doctorate in economics

served

and

Securities

NEW HAVEN, Conn.—David P.
Hocking has become connected

specializing in
finance, re¬

Willett

Princeton

was

Plan

Arx, Secretary; Paul Burt, Treas¬

Inc.,

Minneapolis, was
was
formerly elected Governor for a three-year
a
Vice-Presi¬ term, beginning in January, 1956.
dent
of
F. Also elected for three-year terms

at

win

McKendrick of Johnson-McKend-

the

ceived

More

Security engaging in a securities business
Dealers, M. H. Bishop of the M. II. from offices at 500 Fifth
Avenue,
Bishop
Company,
Minneapolis, New York
City. Officers are Ed¬
was
elected
Chairman
for
the

partment

F.

..

Rosen has become associated with

Opens

of

business de¬

Edward

More Plan Sees.

V

recent election of District 4 of the

National

With Barnes, Bodell
(Special to The Financial Chronicle)

Company, Winona.

Elects New Officers

Company

banking firm of

joins Bache Staff
(Special to The Financial Chronicle)

63

CHEMISTRY

PIAZA,

NEW

COMPANY
YORK

20,

N. Y.

64

(324)

The Commercial and Financial Chronicle

Continued from page 62

tion of business through tax reductions and other means
the disposal of the government.

at

ment.

This does not appear prospectively to be the case
in 1956.

Population growth,

;

and acceptance of credit all are expected to add to
the demand for consumer credit in 1956.
Growing ac¬

use

ceptance of this service

purchasing

as

growth of this industry.
use

and

part of the average family's

a

Additional families accept and

credit every day in

consumer

employment

satisfying their needs

to

the

Commercial

review, 1955

Midland
New

1956

Financial

"Annual

Chronicle's

very good year for the Marine
Company of Central

Trust

country.

point to about a 10% in¬
finance industry in 1956.
The

and

York

was

and

tne

Deposits

a

banks

of
an

all-

growth of this industry is not tied to the continued high
sales of automobiles.

ever.

in

the

American

consumer

Investment

Company of Illinois expects to

"exceed in 1956 the records which it set in 1955. Outstand¬

ing loans of

this

which is headquartered in
about 10% from this year's ex¬
Expansion of the company's offices

company,

St. Louis, should be
pected $165 million.

■will probably

up

exceed

1955 growth.

important

factor

in

maintaining

first

in

earn¬

ings will exceed its 1955 figures.
Availability of credit for the consumer will continue
much the

on

basis

same

in 1955.

as

No general

tighten¬
ing of credit terms is foreseen at this time.
Delinquen¬
cies and Josses in the consumer credit field will
improve
slightly over 1955.
•: •'
In

general,

expansion

1956

of

be

to

appears

a

of

year

continued

the

economy, based on general business
confidence, continued confidence of the consumer in his
job and future income, continued high employment, ris¬
ing disposable income and increased consumer demand

for the goods

and services produced by industry.

WILLIAM
Chairman,

The

First

L.

DAY
Banking

&

continue

into

on

the

ac¬

1956. The year 1954
hopeful note :that the

business readjustment had about run
its course
and
that
the
following
year

would

ness

activity. Few people realized at

see a resurgence

of busi¬

that time that the production facili¬

ties

the

of

country, which, had al¬
greatly expanded since

been

ready
the

war,
would not
utilized but, indeed,

be

only

fully

unable to com¬
pletely meet the demands of our
economy 12 months hence. However,
such

is

the

case

and

once

again

we

are being warned of
"dangerous in¬
flationary" potentialities which must
be met by credit restraint all along

William

L.

Day

the

fields

of

tremendous

a

tary policies

are

prosperity.

been

anti-inflationary

from

time

continue to be eased

as

Federal

amounts

for

is

not

an

easy

automobile

putedly

directly

output
or

and

indirectly

since

affects

economy, the results could be serious.
is another great prop to our welfare.
seen

in

this

this 'industry
40%" of

re¬
our

The

housing field

We

have already

expected

to

highways.

spend

The

total

/ One of the brightest spots in the picture for 1956 will

I

by

certain

governmental

might restimulate activity in

have touched

on

these

two

This

have in 1956.

These

areas

only two in the general picture, but they have com¬
a
great deal of attention from bankers in the

manded

any

has

Other segments of the
economy are also
a high level, but, to
date, we do not see
great accumulation of inventory which in the
past

been

phase of

one

an

of

the

danger signs pointing to
unhealthy boom.

the

last

What does all this add
up to for 1956? At this writing
we look forward to a
high level of business
the first half at least. A

activity for

great deal will depend on how
drastic and how long credit
restraint remains. Most of
us feel that
any sharp downturn would not
only call for

^relaxation of credit controls, but




two

for

New

their

feeling of confidence concerning the outlook in

America, Inc.,
outlook, for ex¬
ample, reports that "present indications are that during
its

"in

annual

1956

construction

another

all-time

also for actual stimula¬

review

record

'will be established for the
In

support

its

of

and

of

construction

activity

11th consecutive year."

prediction,

it notes that business
equipment as reported by
Exchange Commission and Commerce
Department in the first quarter of 1956 are expected to
expenditures for

plant

and

the Securities and

be at

adds

rate of

a

that

Senate

12%

action

above the average rate for

by Congress

and

House

Public

on

1955.

It

an

Works

Committees

at

meeting of the American Association of
Highway Officials in New Orleans last month.
1956 should be

a

good

J.

the

Slate

for the industry and for

year

deposits will undoubtedly grow considerably in
1956 and bank earnings will continue at new
highs. It
is my opinion that the commercial banks of the
country

A

continuance
half

second

in 1956 in

stand

ready to meet the credit needs of manufacturers,
producers, and consumers in a wise and orderly manner.
1956
are

be

can

as good as 1955—the bankers of the
country
shoulder their responsibilities and do their

eager to

part in making this prediction

of

of

1955

us.

I

know

to

way

express

System

than

serves

that

direct

to

on

has

opinion

an

the

to

fact

in

was

nation's

recognized

railroads,

as

of

one

which

had

a

reasonably 'satisfactory car inven¬
tory. With the delivery of the cars
on order, our freight car fleet will be
47%

new

ordered

since 1945. The latest

roads,

we

crease

in

improvements

though,

better

for

service.

are

the

commerce of an expanding economy.
That is in today's and tomorrow's
South, where stillundeveloped potentials promise an uninterrupted indus¬

capita income in states that

are

still under

the

and

which

costs

demands

therefore

we

must

a

a

sizable in¬

more

efficient

continually strive to

H.

DIXON

The operating companies of the Middle South Utilities
System extended service to the System's 800,000th elec¬
tric
customer
in
June
1955, highlighting the many
operating records established during the year.
New
energy,
and

in

electric

sales

of

operating

kilowatt-hour

average

residential

by

use

achieved

were

electric

and

rural

cus¬

tomers.

These

and

established

ties, Inc.,

income.

doubts about the growth in the South for

no

a

we

big and healthy last year
drought in north central

Therefore, we anticipate sat¬
isfactory
business
in
relation
to
grain carloadings.
Like other rail¬

EDGAR

revenues

per

were

cars,

President, Middle South Utilities, Inc.

records

ing

hopper

offer the best possible transportation service.

in them

we move

line

Iowa.

labor

the best measure
by which business prospects in the region can be judged;

Cars,

our

of

us

face the immediate challenge of

operation,

needed largely to meet
requirements for rail

Many additional millions are being
spent on other property changes and

DeButts

Expan¬

on

90

despite
John W. Devins

cars

transportation service in the South.

A.

to

dis¬

leaders

optimistic.

are

increased

tiarry

business

ac¬

purchase

serve

And, at the beginning of 1955, the
Southern

the

industrial

manufacturers,

other
are

encouraged

covered

Southern Rail¬

attention

in

at a cost
$675,000, in the past six months.
Agricultural crops in the states

about

come

the

and

line

our

in

surges

tributors

1955, with some deliveries
in 1956, the Southern or¬
dered 5,500 new freight cars at a cost
of about $49 million.
'
to

established

sions of cement factories

future prospects in the South which the
way

well

a

tivity.
Reports from

that, "Money talks."

better

no

trend

Company, finished 1955 with strong,

HARRY A. DeBUTTS

is often said

the

offers

sustained

President, Southern Railway System
It

DEVINS

healthy start for business
Minnesota, Iowa, South Dakota and Illinois.
These four states, served by The
Minneapolis & St. Louis Railway

true.

come

W.

President, The Minneapolis & St. Louis Railway Co.

Bank

trial

and

1956 and for years ahead. As the major

the

almost

the

by

are

other

Middle

1955

records

South

Utili¬

indicative of the indus¬

economic

development

of

years.

railway serving
only hope that 1956

the whole region, we- can
bring us a realistic reworking of the national trans¬
portation policy along lines which President Eisenhower
will

has

past 12 months.

operating at

of

The

a

We have

of

activity to in¬
the situation and the
impact

dicate the sensitiveness of
credit restraint or ease could
are

areas

agencies.
this field.

of

year

its share of the

the

Our

capital investments as owners,
vigorous effort to reduce production costs and main¬
tain or obtain a competitive
edge, enlarge or modernize
plants and purchase new and needed equipment.

in

national average for such

credits

last

base

because

1956 is shared by the industry
generally.
The Associated General Contractors of

be the increase in business

tion

of

broader

a

field

expanding business. Acquisition
England-based companies, nationally
accomplishments in the highway con¬
struction field, gives M-C&S a rounded
construction
organization capable of tackling any type of construction.

trial and business growth, paralleled by steadily-increas¬

reversal

With

construction

known

will

successively tightening of credit, a
consequent reduction of housing starts and now a relaxa¬
year

pro¬

annual

accom¬

Specifically if automobile credit is really tightened at
consumer
level, we will undoubtedly see a contrac¬
in

have

and

v-Y'

plishment.
the

en¬

of

this year.

Certainly, the aim of cur government is full 'employ¬
ment, but, equally important, is to avoid serious inflation,
lor in the long run this is the most
devastating of all
phenomena. Thus, our supervisory authorities must walk
this

are

States and

expanded highway
construction program at its present session was
predicted
by both Democratic and Republican members of the

not the level of consumer or mortgage debt is too
high, it is generally recognized that financial restraint
is the order of the day and, since this is a
very delicate
problem»where slight variations have momentous
delayed reactions, mature judgments and great skills
are
required if our economy is not to gyrate unduly.

and

our

1955, may
slacken in volume under the influence of mild
mortgage
credit restraints presently in force.
The figure of IMj
million housing units started in 1955 will not be reached

or

tion

been

may be determined in part by the amount of
stimulus needed in the over-all
economy.
The demand for home mortgage
money, which exerted
much of the pressure for long-term credit in

economy of 1955.
This reliance on easy credit is an important considera¬
tion in the outlook for 1956. Without debating whether

edge"

that

powers

have

be

can

schools -and

we

of

one

the United

acquisition

of

the need becomes apparent.

Government

our

"razor's

Dav,e*

Personal income very likely will rise in 1956 and with
this, quite naturally, consumer spending. This might be
supported by reduction in personal income' taxes.
If

of

leading financial authorities are vitally concerned
with the large amount of debt contracted
by our people.
The expression "powered by credit" has been coined to

the

to. time

be

Currently we
diversity

Zealand.

obtain

.

H*

aimed to maintain the current degree

The

exercised

boost iri the past year,

our

describe

make it difficult for

up

that the Federal Government's present fiscal and mone¬
of

an

of the

consensus

East

with specific predicHowever, it seems to me

tions.

with

estimates

The

Construction Corporation, of
William Denny
Hartford, Conn., and its sub¬
sidiary, The Whaling City Dredge & Dock Company, of
Groton, Conn., Merritt-Chapman & Scott expects to

the

Our

year.

1954.

wide

a

over

./

activity have given
i.e.,
the automotive and home building or, more broadly, the
construction industry. This activity has been sparked to
a large degree by easy credit with the result that
many
economy

least

at

the

line.

Two

♦

cur

can

come

larger

tivity and the consequent intense demand for credit
closed

to

for
of

amount

The year 1955 has been a busy one for bankers and
it is probable that the capacity level of industrial ac¬
will

ing economy
one

The

Pennsylvania

level

months

all

exceeded
over

Savin

there should be any letdown in consumer
spending, the
heavy demand for producers' goods will act as a balance.

Trust Co., Philadelphia, Pa.

commodations

satisfactory
six

in

the

the

complicating and sometimes perplex¬

its net

as

con¬

increase of about

an

1956 will

years.

New

a

that the company's gross income as well

the

for

year

Canada, and abroad in Australia,
Cuba,
the
Dominican
Republic,
Greece, India, Labrador, Spain and

vitally

New offices opened in 1955 will begin to add to Ameri¬
can
Investment's earnings in 1956, and it is expected

25%

some

Merritt-Chapman & Scott,

gaged

cember may show an irregular
pat¬
tern
but
the
business
momentum
a

banner

may be expected in
1956 from
1955, barring the complications that
might develop from unexpected de¬
velopments in international affairs.

jects all

built up last year should be

1955

5%

At

Looking ahead into 1956 I see a
good, active year. July through De¬

another

in

industry is that

best

.7

be

industry.

Construction

believe that

time

high, loan volume increased, and
profits generally were the largest

crease

should

struction

this

to

grew

DENNY

Vice-President,

Merritt-Chapman & Scott Corp., Construction Dept.

Pteview and Outlook Issues."

In

indications

day.

DA VIES

challenging privilege to be asked to contribute

a

The consumer finance or personal instalment loan seg¬
ment of consumer credit will maintain its rate of growth
Present

the

of

W.

Executive

increase of

It is

wants in the market.

1956.

order

Chairman and Chief Executive Officer, Marine Midland
Trust Company of Central New
York, Syracuse, N. Y.

in

,t

the

are

HARRY

the largest single stimulus to the

is

power

WILLIAM

Prosperity and full

family formation and wider

new

Thursday, January 19, 1956

.

.

.

suggested

to the

serve

the

needs

of the

South best

shackling limitations of existing monopoly-type regu¬
lation are replaced with laws
providing an opportunity
as

to compete

freely and fairly for business. And the grow¬
ing business and industry of the South will benefit from
having a free choice among types of transportation, each

doing its share according to its abilities to
set in the free

Pending
operate in

market of open

such
a

way

in the future

serve

at

prices

competition.

happy development, we continue to
that expresses our complete confidence

a

of the

South.

ing

South

during

recent

Stimulating the area's growth
development and load-build¬
activities of the Middle South

the

System companies—Arkansas Power

Congress.

We will be able to

are

Middle

&

&

&

Light Company, Louisiana Power
Light Company, Mississippi Power
Light Company and New Orleans

Public

Service

Inc.

These

Lugar

n.

u.auii

compan¬

ies, which coordinate their community self-improvement
and industrial development programs with those of state
and
are

local business, civic and professional
organizations,
making important contributions toward the future

of the region. Their efforts are aimed at at¬
tracting attention to the wide variety of resources which
progress

Continued

on

page

66

Number 5460

Volume 183

Continued

jrom jirst

The Commercial and Financial Chronicle

...

(325)

point: high wages arise, uncoerced,
capital.7 • Capital, in turn,

page

from

arises

American Tiade Unionism:

from

savings

and

and the seed of still greater prosperity.

savings

we

^Principle of Coercion Should
Be Abandoned

Therefore,
safeguard private property

well

as

to

higher living

as

consumers. " To

see

the wisdom of cooperation in production, note the experience of
the Lincoln Electric Company of

.

from private property.
as

profits,

standards

65

and

Centuries were probably thehighest in the world and attracted to
and
took
a
this country great waves of immeasure
of courage. Few other migration.
Free American wages
academicians have gone this far.3 fashioned living 7 standards that

ideologyj This was
I tellectual honesty
!
t

act of in-

an

There is need of worker reprene
sentation. in
tion

.

a

...

..

were

mu:

in

industrial

amnle

i

relations.

harpaininif

-

■'utili7p'ft

fliifhnre'

hv

For

ex-

snurialistc

...

_

.

.

—«-—,

nhont

of ; an
Of 7 an

out
out

Droductive

art

unprecedented
Unprecedented

with

order

llkelv

the

«Vh2ediby. authoJs.' concert art-'- productive order with ijkgiy,.the
IStS, and actors and in many

i
!

nego-

greatest

tiated/ contracts ■ and awards, in
industry and
government.. The
need

is

not

only

psychological
Today's

.

economic; it

a n

^at llbor andlaotof arednS
nfhirL false and
other

per

.

.

.

vestment

worker
:

,,

in

1

j

the world.

capital, incapital inr«t.

•

This

.7
IS

cion J in

labor

unorganized,

Marxian

cou
counterparts

con-:

Such

should'cO^rate^m

through competitive bidding, employers
„,orc.„ their ,l|low emplo)lers

in

competing firms,

cooperation

capital

with

t0 lnCreaSe Production

markets.^11" r,aA"u» biioumxuupeidW wnn

_

..

.

,

Continued

each other for each is indispen-

ary

on page

worker

ff°>nsr wage rates or do without. Such
rates
S°»ng
ao wunoui. oucn
tirvn
tion
market "coercion" is not unilateral,, how-,
\
but simply a market pneuwuiciion. both

iTirtkor.

Higher
higher

ever,

nrndimtinn
,

production

higher

8 See James F. Lincoln. Incentive Man(Cleveland: The Lincoln Eloc*

vinWa

and

wages

yields

agementt
trie

Co.,

1951 >.

.

is

needs

; the

feeling; o£ "belonging"—the
1 sense cf participation in decisions
1 which affect his destiny.. Other¬
wise, be is liable to frustration

I and a feeling of submergence and
'

atomizatiori.* ?*

/ H'f; -./*
-7iV7
/ My criticism of trade unionism, .'

;

.

while? jp^alielin^$ii^nsjlh.soih^>
>

respects,-, is onlyof the coercive/
aspects in -i the current .economic4

-

rationale vof

.

•'

;

the

organized. labor

movement.^;The chief weakness ri -a
iind;: in therrational^/is 7 its; de-

<

pendence1 uponf, the Vuse, of

j

pulsion^a point well developed by
Sim on.s.4; Trade/ unionism, and

j

com-..

;

/especially/ collective V bargaining, /

]. should/not
biupt.^

ah instrument ;.;of

be

j.
:
-

;r :- j.

instru^ij.

-

v

inentcf/reaspm•* Gpmpulsioh-^i^e^^force—is not within the American
p;',
tradition; the principle of volun- :
tarism is.-?-. V;
•-,' f'.'jVfV?
v

i

Thus
?
•

the

ganizcd

big

labor

question

for

or-

is:' voluntarism

or

'

^

coercion?. '1

/' •
- "-ly.^ - v
Henry Simons stood four-square

I.:.

voluntarism

on

sable
:

:
-

the

as

concomitant

of

,

tial

address

to

the

,

indispenfree

a

so-

ciety.5 In a similar vein, Samuel
Gompers, the "grand old man of
labor," said in his final presidenAF

of

L

'

T

>

in

-

1924:6

"Guided by voluntary

t

•

principles

Federation has grown from

a

l

weakling into the strongest, best

.

our

.

organized- labor movement of all

,:
: /

.

.:•

•the

world.; V. . I want<to urge
thef.fundamentals of
human*.iiberty-^the principles of
devotion- to

1

\7rN-

voluntarisms. No lasting gaip

has&■:
from •compulsion.^' If7-7/,;: we
seek to force,
we1' but "tear.:-r:r',7
apart—that which;, united, is, in-7 * .; 77
I
vincible/7,'• f?:
r-

j ever

come

.

j ;*• In;
me
i

defense, of7voluntarism, det,7'.'^ 7/
that: ours, .historically at %>?■*;

say

least, * is a./ free,'/ economy.;t, By
7
"free/!? I =mean the substantial'aib-7 77,77

j sence of private ahdVpubliecom-; /;; /
\ pulsion. (;In7faqt;^ the^only;; legal 77

|
r

!

repository/of;; compulsion in;

so-7 7- - •
is. the- State.*;What public
;>
has existed has been
:-

ciety

.

compulsion

primarily

of

the

negative

type

'

implied in the concept of "limited

a

government."
This nation

was

founded in the

/:•

'

interest of freedom and individual

O/fyattonalAccounting

Machines

save us

$75,000

a year...

self-determination. With little col'

lective
mum

;

during

the

1 "Some
,

-

.

Reflections

collection
a

on

of

Simons'

—

Syndicalism,"

work,

Chicago

"National

$75,000

Economics

Society (Chicago: Univ.
Press, 1948) pp. 125-159.)

Accounting Machines
of

return in

of

accounting is highly centralized.
For example, while our operations cover
both

the

United

States

See, e.g., Charles Lindblom, Unions
(New Haven: Yale Univ.
Press, 1949); Ludwig von Mises, Human
Action
(New
Haven:
Yale Univ. Press,
1949); David McCord Wright (ed.), The
Impact of the Union, (New York: Harcourt, Brace and Co.,
1951), especially
contribution
by Milton Friedman;
and
W. H. Hutt,
The Theory of Collective
Bargaining,
(Glencoe,
111.:
The
Free
Press, 1954).
|

control of

Henry

C. Simons, ibid.,

pp.

especially his Economics
Free Society, previously noted.

L, Proceedings, 1924,




adelphia. This

Canada, the

payroll is centered in Phil¬
one

Also

our

17,000 employees.

us

is the fact that it

important to

requires

no

'middle-man'

accounting for

In your

p.

for

5.

a

business, too, National

the money

they

office organizes all the

varying, widespread payroll information.

savings

ports, savings bond detail and control, stock

by National

purchase records and insurance controls.
"Personnel taken from

our own

ranks is

easily trained to produce prompt, accurate
accounting records which permit
tain

an

efficient

us to

for 70 yars'

progress

chines will pay for

as

save,

then continue

annual profit. Your
man

ma¬

themselves with

near¬

will gladly show

how much you can

save—and why

your operators

will be happier. (See

yellow pages of

your

write

main¬

operation at all times."

to

us

at

phone book,

Dayton
»€«.

or

9, Ohio.)

U, *, *>Ar

'orrv

"vxf
•

"We particularly like the original-print
earnings record which provides analyzed

Comptroller

;7|;';: ACCOUNTING MACMMIS

2, 3, 24.

5 See

6 AF ol

our

and

SUN OIL COMPANY/ "Pioneering in petroleum

detail for each of

various deductions, statements for tax re¬

"Our

and Capitalism,

4

us

savings of 100%.

part,

3

•

save

Considering our total in¬
$75,050, we enjoy an annual

a year.

vestment

I simply cannot conceive of any tolerable or enduring order
in which there exists widespread organization of workers along occupational, in¬
dustrial, functional lines." Ibid., p. 1.
my

annually/'

20th

Free

2 "For

:

19th and early

Journal of Political Economy, March 1944,
pp. 1-25.
(Also reprinted in posthumous
for

,

return 100% of investment

bargaining and no mini¬
laws American wages

wage

j {

THE NATIONAL CASH REGISTER COMPANY,
977 OFFICES IN 94

67

sable to thc other and t0 produc_
,

my

anH

is

the

sociological.

d

industrial

^

.

grew

arP

fnnpurt

..

1'*

,

'

bei^fit

•'?
of capitalistic production. Capital,Pai
soring
tnetical to each
.s,f
wages did not spring jn short, is the fruit of freedom is traceable to
from the magnamimty of employ7 I„
ers- Ratner
these high .wages
sense, .here i, . d.,re. nf coer"
.-J-.'
.-These high wages did not

j

industrialized economy. This need
is seen in other fields as well as

;

the envy of the earth's peo-

pl®s*

mass-production

v ..—~

j

stimulate

we

dared to criticize the trade, union

,

*

thereby
encourage
savings
But if compulsion and freedom Cleveland 8
President James F.
capital accumulation, so shall arg mutually
exclusive, can we Lincoln says that by cooperating
an
ever-increasing oav that American trade'unionism to increase production, Lincoln
standard of living for the Ameriwould
by adherence to Electric
employees
average
a
can worker.
The primary need of the
principle of voluntarism and physical product per man almost
low-wage
"underdeveloped" the abandonment of the principle twice that of competing unionized
country is not minimum wages of coercion9 I think so
I"*"'
concerns.
As a result, Lincoln
and
trade unionism, which can :
Thft beneflt could b(J manifested
annual
come
later, but capital — tools,
higher wages.
The; ideology
8
average $4,Q0Q or $3,piant> and the;, industrial sinews
000 more than their organized

and

or

COUNTRIES

dayton % omio

P

AWIMQ JHACMiS

.

*

j 3

CASH MGtSTiMS

h)

Financial Chronicle

The Commercial and
66

.

.

Thursday, January 19, 1956

.

(326)

land
and

The Chesapeake
.

the

raise

from

private

The

This offers a

1,711,000 kilowait$»V Approximately $48 million was spent: for con¬
struction- in 1955. This will be raised to an estimated
$60 million in 1956.
Still larger capital outlays are
expected for 1957 and 1958. -

capacity,

In terms of new

lp2,000-kilowatt unit will

a

-

000,000

its

women

on

have

50,000,000 .capitalists

the

records

dollar

value,

During

the

orders

enough to provide
commercial
world

industry

aircraft

of

is

years

In

ago.

airlines for

of

transports

spare

dustries

'

the

all the
entire

commitments

These

parts.

other
of

heavy industries which

contracts with

options

plus

these orders include firm

era,

they

eight airlines for 99 DC-8 jet transports,
for

10

included

not

more

in

the

1955

America

have

tabulations.

continued

at

the

aircraft

builders

of

accepted the grave responsibility of assisting the national

in

government
survival.

the

Our

the

implementation

statesmen

that air power is

United

second

States

rate

air

a

have

feel

This

power.

policy

demonstrated

primary

cannot

its

of

arm

of

secure

awarb-f

defense and

our
or

an

for

safe

policy places

a

with

a

welcome

burden of research, development and production

on

our

industry.

in

the

It

is

gratifying

to

us

to

be

placed

position, of contributing directly both the nation's

pros¬

perity and its protection.
I have firm faith in the

sibility to

our

by heads

views
lems.

and

growing

awareness

of respon¬

Labor, management and govern¬

displayed increasing respect for each others
an

understanding for their separate prob¬

Development and continuation

of such

enlightened

cooperation will prove to be the touchstone of
and

promising national outlook.




a

bright

fogies

only

of

the

possibility

and

approximately

the

exceeding

/

/

.

products

our

I

way

know

to

the

refuse
v.:

to

horse

and

A:-'-." U.

buggy

face- realities,

r•.//v=

and

A-*,]',

how.to; describe; our£ present
building

ex plosion.

I

cause
am

fictittpus and*

a

stretching at the

happy , 4hat I
happen alter 1956.
very

-

:.

S.. Senator from,.Louisiana;:-'

-

J

:

*/:/;/

•,

from 52 to 39 cents ih less thah nine

and

years,

as

a

1955.

The .national

only

a

one

even

While I

to

cars

chain

is//

three legs

long stand if

:

or

1

/
/ ""
reasonably certain that

am

-

is cracked

"

;;

enhance- the financial
our farmers, particu¬

will

well-being, of

larly the

high Jeyels; of.

million

.

Congress will "enact a farm program

whiph

with

year

of the

weakened.

1955. Building-,'

economic

health cannot

nancial

very

in

strong as its weakest link;,'
three-legged stool, our fi¬

as

like

pace.

be

has .resulted

farm prices even while
prices rise", threatens riot '
only American agriculture, but the.
entire American economy.
.; /■

to

economy

should

which

dropping

are

consumer

in 1954,

general

one-half

and

seven

belong

urgently-needed revision of our farm program.,,The farpi
price "squeeze," which has slashed the faVmer's share
of the nation's market basket dollar

Rudolph Eberstadt

predicting another boom

of

/

-

12% ahead of 1955. and the auto¬

some

are

such

•

„

Perhaps the most vital piece of legislative work fac¬
ing the second session of the 84th CongffeSs is; the

1956

year

encouraging

ALLEN J. ELLENDER.

the opinions given by economists and

industry,

of

.

not asked to predict what will

-

better than the very excellent results of

two

be

lation

Alien

J.

Ellender

small farmers, the other

economic stool must not expect legis¬
alone to do the whole job. .;;^

"legs" of

our

.

reached the past year.

Announced plans by n&any~ ma jor

vt

Labor-and

ferreting o'ut
solving it, since these two segments of our economy ajre
so dependent upon the'continuous flow of raw products
the longer term trends.
/ v V from our farms. It is not only unfafr^but alsb basicMjy
The recent apparent
alput-face of the Russians at - unsound for the balance sheets bf labor and-Industry to
show-a continued increase/while the farmer's share 6f
the meeting of the foreign# ministers emphasized the

the faith in the immediate future

of

our

oyidOncek of ;*
and

economy

.

for America

need

to maintain

efficiency and this

its armed forces at

appears

in

business

will

Also, there is no doubt that

activity.

their vast

moderation.
know

credit

and

.The

from

end

in

a

In

prosperous

is my hope and
use

fact,

every-

seems

year

element

great

resources

danger

to

any

economy

the

unbridled

it will avoid

speculation

break

us.

; '

in

which-

as

can

of

only

prices and production.

I

which history has

-

,

As for the

•

legislative phase of what must be a twoeffort to solve our pressing agricultural prob¬
lems, it is my hope that the Congress will adopt a farm
program aimed at achieving two specific goals.
pronged

...

excesses

not in a

sion-plagued 1930's would surely lead to the destruction
of our way of life.
Z
A.;.".""

we

use

political leadership is sound and that

the pitfalls of

pointed out to

an

wisely and with

past, is the too over-optimistic

am

and

belief that the people of America

potential of

disastrous

for

to be available..

)

should

position to recommend. However,
well-being should not blind labor
management to the fact that they cannot long re¬
main strong while the farmer's pocketbook is shrinking.
We have already had one disastrous experience with
lop-sided economic growth. A repetition of the depres¬
take, I

their own temporary

further expansion

a

the

believe that our

As to wh&t course this much-needed cooperation

to be translating itself into

ample credit is available to finance

exceedingly

the American consumer^ dollar continues to shrink.

peak

spending.

increased defense

It

country's well-being by all segments of

the national population.
ment have

was

shijp-building and

ever.increasing

an

guilty

.

Too many people
restraint is unknown.

seams—then,* the

companies for plant expansion are factual

Additionally,

ness

the

are

-

economic condition is that it is

poor year

a

slower than

were

From many of

the

bankers

of

artificial/foundation, which will

momentum and the demand for heavy steel products

has

are

methods.

called.old

However, by midyear all of these industries had picked;
up

lot

a

The

consume

cyclical nature and had

a

is estimated to be

new

building,

great

The words "stop, look, and listen" are no longer in
our vocabulary.
Conservative and cautious advice is no
longer heeded.
Those of us who urge vigilance are

Automo-;

car

A

by people,

days.

catch the business upswing which began early in

were

orders

Railroad

consideration.

homes, appliances, and
the cuff, most of which

\4

•

steel, automobile parts; oil
and gas, electric power, paper; and
a variety of consumer goods enjoyed
excellent busmen.
/
W
From the standpoint of our own
company, the year started out slowly,
with the heavy steel products—piate'
and
structural
shapes
which
we"
manufacture, being in considerable
over-supply.

into

Joneses."

as

mobile people

Indicative of the

caused

unsound

.

than $1,266,806,000.

more

an

companies.

raised the company's backlog of commercial airliners to

total value of

set

dislocation for particular/;

388, with

a

■

biles, building (both private, public
and corporate) reached new all-time./;
peaks with the result that such in- <

company

as

some

industries and

than $1,125,000,000 worth

more

alid

1955

year

goods

taken

automobiles,

our

bought on
who are trying "to keep up with
Many of these purchases are mortgaged
beyond their present- values, which, in sound economic
thinking, spells disaster, and the tragic part of it is

is

•J'lV

rarely

of

household

.

caused

transports,

throughout the

1955

•

is

majority

changes in the type and
quantity of litems needed for the
military establishment, which in turn ;,

best

and

our

commercial

service

in

made by 31

Douglas

concluded

328

much air transportation

as

airliners

just six

just

for

the

radical

result

months

12

received

credit

of

we

all-time record for the
in respect to total national
product and
disposable
income,
several
conflicting
trends were apparent in the economy. Defense spending
continued to decrease and there were
~
> V:'.;

aircraft

number

/

this

to the hilt, and we have
mistakenly and unsoundly
mortgaged not only this generation but future genera¬
tions. It is frightening to read the statistics on how few
purchases today are-paid for in cash. The soundness

States, there

EBERSTADT

up

capitalistic system would devour itself by its own
prodigality.
Practically everything we possess today is mortgaged

that
While

airlift they will provide.

alone

And if

keep

we

over

unrestricted

over-all American economy

by its stature at year's end. During 1955
orders
for
new
transports shattered all

for

the United

They know that if

us

ican

7-W:

demonstrated
commercial

'

With the added §take of

in

.

lock, stbck, and barrel at a
bankrupt bargain price. Lenin knew what he was talk¬
ing about when he predicted that given time the Amer¬

.

The most logical sources is

payrolls.

RUDOLPH

never
appeared more
time in our country's

of

,

of "spendthrifthess" and this reckless waste, they

spree

the

any

growth

We

.

or otherwise,
A- G- EIam
prodigal government, makes Bulganin and
(the shadows of Stalin) laugh out loud

our

will be able to take

President, Barium Steel Corporation

histpry. Airline operators are demon¬
strating astute planning and man¬
agement in providing vital service to
travelers and creating new business
thrpugh thoughtful operations and
exploitation of the potential.
: ? :
These operators have joined our
Donald W. Douglas
industry,yin wholehearted endorse¬
ment of the most Whiting and stimu•
Jating innovation in the long and colorful history of
travel. The day of commercial jet transportation is at
hand. Within our time every major city on the face of
the earth will be within less than a day's travel, one from
the other.
Only time will demonstrate what dramatic
new
markets
this will
open
for the transportation
:';/'\ Z'. 'v
industry.

1956.

-

instead of just smile.;

will be little room for socialism or communism.

logical reason to maintain this
feeling of confidence. The future of

Continuing

higher than 10,000,000.

no

strive for the success of their companies.

to

every

I travel

year
Deal

Fair

unconscionable financial

Khrushchev
,

was

pessimism in evaluating our national
prospects, as I see -them.
We in the aircraft industry have

air

including

ownership, these employes will gain new incentive/

stock

regard, I count myself as
exception. There is no room for

assured at

selves with

ranks, the able and eneregtic men *

own

In this
no

the

celerated rate.

industry ind 40,000,000 or 45,-

stockholders?

new

and

W. DOUGLAS

industry

aircraft

American

will

Where

conceived in faith,
developed on courage and is sustained by vision, so the
people who comprise it are the type who are naturally
optimistic about the prospects and outlook for the future.
America's

during the

r

to be a mere 5,000,009 while the

most venturesome guess runs

President, Douglas Aircraft Company, Inc.

;

.

obligations, individual

stocks, but the most con-

own

now

seems

right within its

DONALD

continue

.

Admittedly, 50,-

growth from equity financing.

servative estimate

•

#

Amaz-

part a3 possible of the funds they

a

of Americans who

plans accord¬

good, and the System is making

ingly.

.

completely reliable statistics available on the. number

no

ahead, the expected load growth of the System indicates
the need to add at least one large unit each year for
some time.
All in all, the 1956 outlook for the Middle
South is

business! history.

000,000 stockholders by 1965 is a large order.. There are

Power

of

Cyrus s. Eaton

need for

200,000-kilowatt unit at its Sterlington
Station in northern Louisiana in 1958. Looking further
addition

.

.

4

a

.

bright prospects in seeking as large
V

New Orleans Public Service Inc. in 1957.
& Light Company contemplates the

be installed by

Louisiana

all-time astronomical

Thoughtless spending has always'
basic industries with which I am as- >.£ turned out tp be a curse and always
will be.' Anyone advocating the pay¬
sociated—railroading, iron ore, steel,
coal, public utilities' and paint—all V ing of debts, balancing the budget,
face a rosy future. In my view, they, Z or reducing needless
expenditures,
will be accused of unpardonable and
like other industries, will find the,
inexcusable heresy. To burden our¬
best
assurance
of
realizing* .'their

system at the end of World War IL Another 135,000kilowatt unit was brought into service in 1955, raising
System capability to 2,165,000 kilowatts.
comfortable peak over the 1955 peak of

an

Practicing
such
extrava¬
gances has reached such a momentum
that an imaginary prosperity will

ing economy' to keep pace with a
rapidly increasing' population. The;

generating capability or more
and one-half times the capacity of the entire

one

at

are

criticized

766.000 kilowatts of new
than

debts

for many,
ingly, all signs point to even better ,
many years, but the philosophy; "I'll
results in 1956, while the long-term
outlook is for a continually expand- ;;> cry tomorrow," continues at an ac¬

completed

companies

System

the

1954

and

1953

will

height.

books

American

c'0nsntJd^1loll1i;)r®r
the Middle South

.

each party will endeavor

year,

give away" the other. Neither
strongly recommend a reduction of unnecessary
expenses—personal, public, or private, even though such

1955 has gone, into the
as one of the best in

year

record

continuation of this progress.

expected

the

in

System
In

v

to "out subsidize" and "out

one

governmental assistance./

ing economic conditions of the Middle South has come
a similar gain in the demand for electric energy.
Recent

system operations and budgeted future
vides tangible evidence of the faith of

w

1956 is election

Since

inevitably accompanies

that

ference

and improv¬

increasing industrialization

V

-

ambi¬
order
vast quantities of growth capital it needs
sources, free from the bureaucratic inter¬

in 1956.

with

Along

Company

and Ohio Railway

Fifty million stockholders by 1965! That is the
tious goal American industry ought to set itself in
to

Continuing development of these resources
should result in increased industrial employment in the
native labor.

Middle South

-Av-.r,"-"..r;

President, Southern Commercial and Savings Bank,
St. Louis, Missouri;. > ?
•
; . :»
;

'

'

to offer, such as ample fresh water
community purposes; excellent air,
and water transportation facilities; extensive oil
gas reserves and mineral resources; and plentiful
and

industrial

'

Chairman of the Board,

the Middle South has
for

A. (** ELAM

••.•V't-

EATON

S.

CYRUS

■

64

Continued from page

The first of these is

will encourage

a system of price supports which
production of readily salable commodities

Continued

on

page

68

Volume 183

Number 5460...The Commercial and Financial Chronicle

Continued

from

to

65

page

well

as

Union leaders

Unionism: Voluntarism

democracy, justice, and equity

if

they

force

Trade
For

member¬

hardly bespeak

can

The

discipline

as

of

Or Coercion?
..."

organizational

loyalty,

ship esprit de corps, by demand¬
ing union and closed shop clauses.

American Trade

by

lose

and

(327)

unwilling

workers

into their ranks.

Union Proclivity
Monopoly

Another instance of the coercion

■

principle
unions'

is

in

seen

proclivity

sometimes called

darity."

for

the

monopoly,

"unity"

Monopoly

trade

or

"soli¬

involves

to force prices above

power

the

petitive prices,

a power

subject to ple

against

monoplies,

we

the Sherman

monopoly power entails the coer¬
deprivation of consumers and

monopoly laws,

so

forced

government stops

cive
an

uneconomic

Monopoly,

in

of

use

short,

the

resources.

To

the

protect

proposed

American

other anti-

vigorously

trade

unionists

would

have

well

as

Continued

peo¬

as

on

to

sweep away certain cobwebs from
their
thinking;
The
"lump-of-

work*

theory would have to go.
featherbedding and

and .with; it

/

■

;

the slowdown. The machine would

have
.

-

-

h.

be

to

viewed

as

wealth- !

a

creator instead of a job-destroyer. •.
Time studies, the thorny issue in"
the Westinghouse strike,; would!
be

encouraged

as

instrument', <i"-f

an

pi/efficiency. Typographers would
stop demandingvipay for setting
/v; /• ^bogus/ *type./Bricklayers would
'///Off drop
daily \ quota/"' .restrictions:.

u.

.

Musicians
ciousness
iC

would

drop

the; spe-i

of!"stand-by" musicians./

Painters/would < welcome

spray

jguns./.S And
,

.

automation j- would
neither be feared nor/used as an

/

///??•/

.

excuse for national' planning and
a
preduetipnrcutting 4-day,f 32-^
hour week. Thus, as the worker's
marginal product-rises, his wages
inevitably move in/the

would

direction.

same
*

"

,

// ////',:/

.

f For /

another/ example of " the
efficacy /of /voluntarism, let us

view the

case

bership.
statement

voluntarism

coercion

made

eminent

is

this

trade

a

.

of compulsory mem¬

That
to

superior

is
in

seen

by

year

unionist

a

so
.as

Charles Geddes, Chairman of the
British Trades". Union Congress.
Mr. Geddes said:

/

"I do not believe that the trade

union movement in Great Britain
live for very much longer on

can

the basis ef compulsion.

people

belong

.

to

.

.

Must

.

starve

or

us

whether they like our policies or
not?
Is that to be the future of
the movement?

No, I believe that

trade upion card is an honor to

a

be

conferred, not a badge which
signifies that you got to do some¬

thing, whether-you like it or not.
We
want
the
right to exclude
people from our union if neces¬
sary, and we cannot do that, on
the basis of 'belong or starve.'"
"
This Geddes statement is in ob¬
vious disagreement with the prev¬
alent trade union opinion in the
U.

Much of Procter & Gamble's present success stems from research started

This opinion is manifest in
opposition to our so-called

S.

the

"right-to-work"
18

In

States.

laws

view of

passed

ten

by

years ago...

and the future promises to follow the

pattern

same

the Ameri¬

tradition of freedom,

it seems
incongruous that such a law as
fright to work" was ever neces¬
can

sary.

During the past

,

duced five

:

As

Judge-E. C. Nelson
in last year's Santa
Fe
case,9
we. have
the
First
Amendment
guaranteeing "free¬
dom of assembly."
Yet is com¬

America: A

us

two

*

the

can

no

can

toothpaste,

a

continuing

program

of product develop¬

gives Procter & Gamble the ability to ad¬

just to

shampoo. A brand

new

occur.

It is part and parcel

conditions and

new

demands

*

a

took ten

of the Company's

*

success.

*

And Procter & Gamble has long made a prac¬

Each represents the final result

planning, testing and re-testing

they

growth and progress—and in it lies the Com¬
pany's greatest promise for future

some cases

as

tice of

sharing its

success

with its employees-

through Guaranteed Employment, Pension and

over

long period of time..

Profit-Sharing Plans and other benefits.

union

a

job, how

union logically force union

a

membership

the

on

tion of the worker's
cion

their development in

years or more.

longer unfairly

condition of his

a new

butter has also been added to the

of research,

ly, a prohibition of the employer's
"yellow dog" contract. Now if the
worker not to join

a new

ment

Company's growing list of products.

year,

violated
by
compulsory
membership? We have, deserved¬
erty

a

shortening,

While they were all introduced within about

his "life,
liberty
And, as¬
suredly, is not the worker's lib¬
the worker
and property."

guarantees

employer

new

detergents and

of peanut

pulsory unionism consistent with
free assembly?
We have the fa¬
mous
Fifth
Amendment, which

force

new

This

Procter & Gamble intro-

year,

products to the housewives of

new

Texas

reminded

on

or more

is

for the

wrong

surely

then

union.

As

same

jqb.

it

late

Procter

coer¬

&

Gamble

employer,

is wrong

the

Roosevelt said

condi¬

If

for

the

President

in 1941

during the
union shop struggle in the captive
coal mines: "The government will
never
compel this 5% (of unor¬
ganized miners) to join the union
by a government decree.
That

CRISCO

FLUFFO

•

BIG

OXYDOL

•

DASH

•

TOP

PEANUT

PINK

•

BUTTER

DREFT

JOY

•

GLEEM

CREST

•

DUZ

•

•

SPIC

&

SPAN

TOP

SALTED

CASCADE
/

would be too much like the Hitler

BIG

PEANUTS

IVORY

•

TIDE

•

FLAKES

•

•

IVORY

SOAP

•

CAMAY

LILT

•

•

methods toward labor."
LAVA

Apart from

the incongruity

of

captive memberships, unions stand
9
Sandsberry
Court, Amarillo,

v.

Santa

Texas,

Fe,
Feb. 6,




District
1954.

•

DRENE

•

PRELL

•

SHASTA

CHEER

BLUE

SNOW

*•

IVORY

P & G

WHITE

en¬

between

merger

Sheet and Tube

equated to compulsion.

com¬

the

and

Bethlehem Steel and Youngstown

be

can

that

Act

untarism in action. 'To cooperate/

'

//

have

vast economic abuse. Unregulated

is the principle of vol-

wages

67

NAPHTHA

•

PIN-IT

PARTY

CURL

a

host

page

69

Financial Chronicle

The Commercial and
€8

FRANK

Continued from page 66
Business
reached

;
inter-economic

necessary.

The

next

Frank F. Elliott

of

use

sales

product

..

,(^

it

tints

and

sales

room

salon

in

tones

rival
the

and

sterile

W.

E.

Endter

automobile

an

those

in

dress

a

appliances has

kitchen

of

white

given way to a galaxy of color which in itself is often
the deciding factor in the sale of Such items.
Hard-headed
businessmen
have
not
casually, com¬

the demand, years ago, for a
for painting the exteriors of new

houses, with the first
practical two-coat system; arid followed that with the
first one-coat house paint; Today they are developing
bright, fresh colors and Synthetic vehicles that assure,
longer-lasting beautiful finishes for everything inside

grains,

clear
our

handsome
and

stone

colors

functional

protective

Devoe chemists

coatings

and

textures,

metals—and

based

Devran epoxy resin.

own

for

Whole

opening
in

role

on

such

BAYARD L.

striking

developed

Southern

new

synthetics

ing

as

1955.

winter

The usefulness of Devran,

up.

The paint industry is assuming

business;

is now undeniably

a

it

has

the

For

to maintain competent research and

departments.

summer

reliable

Certainly,

if

we

to

closely

fire-retardant finishes and

the future for the paint
a

tries

expanding
is unlikely, the paint industry should not feel

its effects to

a

serious extent.

the paint

industry is

to reflect

a

the

industry is bright. Even if there

reasons

curve

than

on

the

industry will follow

"favorable

side," if

relationshp lof the

end appearances of a product to
its sales

the fact that the American public

for

initial

of

States

and; industry
more

along with 162

business

of

new

Generally

in¬

of

Residential
now

added
the

8,400
during the

company

200,000th *customer,

in less than six

w

same

countries

In

hold

these

favorable

a

circumstances,

a

years.

kilowatt-hour annual

use

be

ness

over

hunderd

we

have

sidering
pause

12%.

the

steadily

tical

leap

somewhat

will

be

,

consumers

pansion

which,

trend of

more

in

my

view, will continue

than two-a-week.

its

present

fifty-sjx

also

election year, and

years"
to

see

when
what
on

'we

effect/

adversely

business.*

E.

S.

Evans, Jr.

affected

The

affect

in

fact that this is
expansion plans

any

a

now

this country.

population does reach an expected
in 1970—and we passed the 165
million mark this past summer, with the birth of 12
million babies in the last three years alone—the market
200

prospects for the company's area include the encourag¬
ing number of new industries and present industry ex¬

the

of

political year
under con¬
sideration; plans based upon .the anticipated capital
expenditures and thef- continually growing market of
changes.

should not

.

favorable

an

elections may have

After

the

busi-

a

and

by political changes in 1956—or the possibility of poli¬

$29,157,065 for 12 months ending Nov. 30 represent¬
ing an increase of 8% over the same period in 1954.

to

some¬

However, I do not feel the business

of

add

tremendous

grown accustomed to eon^4"
election years as sort of

"economic

expenditures to $69 million in the
Gross revenue reached an all-time high

should

such

actu¬

which

momentum

automobile

happens to be

outlook

which

the

through

had

we

we

housing
of 1955 literally carried
these
valleys of seasonal

Ninteen
-

construction

factors

be

fluctuation.

Over $9 million was spent by Atlantic City Electric Co.
new construction
during the past year, bringing the

Economic

when

that

fluctuations

The

year.

economy
:: us

cus¬

.

to

greater extent than in 1955. After

a

one

expected

tremendous

The: increase

Future Looks Bright

continue

should

5

.

2,876 kwh.

past six years.

business

experience

not

normal

might

gain of 50,000

increased

was

what

year.

was

EVANS, Jr.

However, seasonal fluctuations prob¬

momentum

did

ally

lines at

new

S.

speaking,

year

economic

On;
corihected its

electricity in the past 12 mouths

color

characteristically de-

popu.r

good reason to regard the future with

ably will be felt to

all, last

for

total

other

prospects.

good through 1956.

customers every

There.Were

Oct. '1
L. England

is

have

E.

expansionsare-.
company

tomers

and

Canada has also

President, Evans Products Company

;

than two each week

week.

use

on.

exceptionally rapid rate of

and

Canadian

no

potential, plus

fcires to enhance the beauty of their
homes at the
time that they increase and
protect their value.




that

"depression business," but rather
the

barometers

the rate of

in the

time goes

as

an

confidence.

our

This is not to infer

conviction that the paint

business

ether

a

ENGLAND

being added to the
;

anticipate

merchandising techniques,

business recession, which in view of

economy

the United

the area, constant addition to indus¬

waterproofing-type finishes,

utilize fully modern

experiencing

order and flexibility. It is evident from the amount of
foreign capital being invested in Canada that citizens of

-

try coming into southern New Jersey
and greater all year use-of electric¬
ity. At the present "time new indus-

B.

more

Her economic system and
.institutions combine a* high degree of opportunity with

..

product development

continue

even

lation growth in recent years.

picture
of the area will still be brighter.
The equalization of peaks is prob¬
ably attributed to the diversity of

new produets such as
quickdrying, easily applied, odorless and scrubbable
paints;

we

.been

which the world needs and will prob¬

resources

ably need

dicate that the 1956 economic

market requirements with

and if

Despite the wheat problem Canada generally has the

(system output) exceeded
peak load, reached in August of 1955. Other

new

paint manufacturers

once was, even in the Prairie
economy, the effects
decline in farm income cannot be regarded lightly.

kind of

peak electric demand

research.

become imperative for

a

Jersey had another notable year dur¬
the first time in company history the

Possibly this is where the future of the paint industry
lies.
Technological developments /have been- so rapid
that

if

of

New

th^ .plastics industry, and is swiftly becoming

important factor in chemical

an

as

Canadians

vistas in adhesives, electrical insula¬

-new

American

related to

keting problem, which has been aggravated by U. S.
surplus disposal policies, and related closely to it a
farm income problem. Though wheat is not as important

view

tion, laminates, plastics—even the tool and die industry
are

in this country and the United States after the
high level
of sales recently.
Moreover, Canada has a wheat mar¬

1956.

however, is not limited to the protective coatings field
alone.

1955 will be sustained1:"' There might*" easily be some
slackening in the demand for houses and automobiles

of

•,

growing appreciation for beautiful1 wood

a

ornamental

"V;/,//

<

feel, therefore, that figures on market saturation are
significant each year and the possibility of a better
year is always with us if our promotional efforts are
adequate. Certainly this is the outlook for both the
valve and fitting and the plumbing and heating industry

,

But the demand is not for color alone.

anticipated

-.(with the unfortunate exception of grains f promises to
remain strong.
Investment programs are being stimu¬
lated by the favorable export prospects, by the growth

less

home, for manufacturing plants, trans¬
of every type, private and-public

everywhere.

year,

year

tinue to support a high level of consumer expenditures,
and world demand for most of Canada's basic exports

I

facilities

construction

former-peak

tion, but in the light of available information I see no
major slump in the immediate future. With technology,
moving so much more rapidly today than it ever has
before, new products quickly obsolete those in the hands
of consumers thereby stimulating the active replacement
market that is keeping the American economy moving.,
Intelligent sales promotion is the spark that is neces¬
sary now to keep our markets expanding.
And since
everything that is consumed has to be produced, full
employment will provide the dollars for continued buying.

answered
quicker and better method

the

-

including the
of 1953 when it/
$24.4. billion.* An upturn was /•
previous

any

may, of course, be temporary or fluctuating
declines in some lines of the nation's industrial produc¬

Our research chemists at Devoe & Raynolds

outside

$26 billion in 1955,

over

which is substantially more than in

There

turn puts new pressures on research.

or

uct will be

is equally

for/1956

The Gross National Prod¬

reduced.

new

motional efforts.

plicated their production, inventory and distribution
problems. The driving force is their customers'—the
result of an urge for something "different."
We now
have a competitive suitation which often makes finish
and color the only obvious difference between similar
products.
This chain reaction—consumer demand-tosales outlet-to-manufacturer-to-industry suppliers — in

portation

employment

-

black—or white. The

was

very

of the domestic market, and by the .rapid rate of tech¬
private ..bath, toilet or running water.
More than
9,000,000 units trhd only cold .piped water running inside
nological progress. Also important is the fact that work
the structure, biped water outside the "structure or no
on
the St. Lawrence Seaway is now proceeding;- and
piped running water at all. More than 8,000,000 dwell¬ "that the-way has finally been opened for the con¬
struction of the pipeline which, will give Peace River
ings had no private toilets. Adding'farm-dwellings to
this picture would, obviously, multiply these figures ""natural gas an outlet.
" many times over.
'"
/
I do not wish to suggest that the Canadian business
It is clear that the potential of the plumbing and
picture is all good with nothing but cleaf weather
heating modernization market is fantastically good. The
ahead. Some of the manufacturing industries are still
industry's success in tapping that market in my opinion v faced with real difficulty and we cannot assume, that
however, will be measured in terms of its own pro¬
the rate of economic expansion which characterized most

spread into many fields
where the public heretofore could
have its choice of any color only so
as

of

evidence

easily offset any continuing dip in new residential
provides further economic insurance for
plumbing and heating manufacturers and dealers." The
United States Census of 1950 showed that 2,548,000 nonfarm dwelling upits were dilapidated and without a

has

long

production constituted a record,
new
high ground, and un¬
employment- which had become -a<*
problem last winter, was sharply

construction,

stimulate

to

.

nadian

(

could

^color as a feature of'

consumer

a

readily

hopeful—on the basis of all present
indications that this record will be
The

been

Today's

largest in the paint industry's history
and we at Devoe & Raynolds are

a

has

home, even in those ofpnore .modest "dtSigh'r >■alone/the business outlook for the
contractor-builder doOs not "find"4" lushomes-: yearlymonths of 1956 is bright.
If
weather
conditions are reasonably
marketable unless they are equipped with a
H. L. Enman
second bath. The medium and higher priced homes not
satisfactory, the problem of winter
employment should not be nearly so severe as it was a
only include a second bath but now frequently feature
a
bathroom for every bedroom and additional comfort
year ago. And total production for the first half of 1956
at least should be at a new record high. Growth of pop¬
facilities adjoining basement recreation rooms.
ulation and of average wages and salaries should con¬
An
almost
unlimited modernization market, which
in each

than ever

chandising value as well as their
prime function; prevention of rust,
rot or spalling.
Sales volume- last year was the

„

outlook

close

a

.

is linked to that of

joying broader fields of application, but more
before are being used for their mer¬

■'

j

was

general industry! in a more definite manner than at any
time in the past.
Protective finishes are not only en¬

1,956. *

The

to

ing phase of our business despite the fact that home'
expected at the beginning of the
building declined from a rate of 1,300,OliO/iew residential
year, but the surge forward which
starts in the third quarter-of 1955 to a rate -of fewef
actually occurred was beyond the;
than 1,250,000 starts during the last-three mpnths of the year. The basis for such optimism stems-from thg-jecen^'forecasts of the most sanguine. '/v.,
but well-established trend toward the ^ectmd:bathroom
On the basis of current momentum

Raynolds Company, Inc.
Division of the Chemical, Paint & Metallurgical Dept.,
;
Mcrritt-Chapman & Scott Corp.

in

,

optimistic in the plumbijig and heat¬

ENDTER

President, Devoe &

exceeded

,

substantial

this

drawing

just

year

reached

:

expansion, both in indus-'.
try and In public works, the valve and fitting industry, -ihayi- logically
anticipate another prosperous year.

will lead to disaster.

of the paint industry

The

good one for Canada, more than fulfilling the expecta¬
tions which were generally held at its beginning.
Ca¬

and

With

ENMAN

President, The Bank of Nova Scotia, Toronto, Canada

continued

American agriculture of its fair
nation's economic health. Any other course

The future

II. L.

ac¬

flood control

new

out the nation.

assure

E.

works

Public

months.

including

highway spending is going
something finally is- being
done in a big way about providing
additional school facilities through¬
up

cooperation phase of our attack
with a concentrated effort by

W.

20,000 kw generating unit to serve process steam and
by-product electricity to DuPont Chambers Works. In
January, 1955, we added 75,000 kw to provide for growth.
We plan to spend over $14 million for new construc¬
tion during 1956.

this year,

labor, industry, and agriculture to determine the cause
today's "price spread," and must be followed by a
this spread, eliminate the iarm
share of the

equipment

and

and reclamation dams will be started

realistic effort to reduce

and

12

tivities

of

squeeze,

plants

new

of

nearly $40 billion for 1955.
indication that industry will invest even

,

,,

.

.

for

rate

begin

must

ills

farm

on

provide electric power for future expansion, the
has announced a new 75,000 kw turbo-generat¬
ing unit at its Deepwater Plant which will be completed
early in T958. In addition, we are constructing a new

heavily in capital goods during 1956.
Large builders predict an average
increase
of
10%
in private non¬
residential construction during the

more

effective method
to be placed
farmers to
curtail their productive capacity, place some of it in
reserve, and increase the fertility of these unused acres,
we can not only help reduce our surpluses, but we can
also assure ourselves of additional, high-quality farm¬
ing capacity for the times when all-out production be¬
permitting part of our "farm factories
in standby status.
By compensating our

of

comes

spending
record

a

There is every

surplus; we must devise an

of

times

To

F. ELLIOTT

President, Crane Co.

is a ready market, such as
high-quality cotton and wheat, to name only two.
The second is some form of a soil fertility bank. Uur
farmers must be able to curtail their production during

is

Thursday, January 19, 1956

.

company

•—products for which there

A

.

.

(328)

all,

million

if

our

persons

potential here

certainly justifies

continued

Continued

expansion.

on

page

70

Number 5460

Volume 183

t

Continued .from page

The Commercial and Financial Chronicle

...

67

-

•

•

■

&

day. 380. steel plants and kept self.12. Joint monopoly is feasible pliance of businessmen are for¬
out nearly two months." I whenever the affected demand for midable. - The
Taft-Hartley law
submit therefore that the power the good or service is inelastic
may ban secondary boycotts and
to< shut off, the labor supply of enough to permit the shifting of
sympathy strikes but it is a brave
ah Industry at a stroke-is appar¬ added wage' eosts-to consumers. and
perhaps foolhardy employer
ently the power to cut off a na- Such a situation is common in Who will seek enforcement *3 sab¬
Itfom from Its livelihood, to starve the milk-delivery, laundry, dry- otage and sags in
workmanship
it, and, in short, to hold- it for: cleaning, glazing, and building -are also illegal but difficult to
ransom.
construction, fields. While it is prove.
•
;
:
^
In last year's Louisville
The legalization of private co¬ true that in 1945 the Supreme and Nashville and Southern Bell
ruled
that
ercion is seen perhaps in a more Court
monopolistic Telephone strikes trains were de¬
pernicious form of monopoly — price-fixing is legal only if im¬ railed and power lines, torn down.
posed by the union alone, the Slowdowns,
joint monopoly, sometimes called
however, are legal,
"joint labor-management commit¬ ruling ignores the easy out of cor¬ according to this year's U. 3- Court
porations of accepting the union
tees" or "joint boards" but more'
of Appeals 2 to 1 ruling of leg¬
suggestion
of
joint
monopoly,
frequently simply a collusive rap¬
alized "harassment" in the Per¬
saying they were "forced" to ac¬
port between two regional or na- cept (which oftentimes is
true), sonal Products Co. case. This in
t i o n a 1 monopolistic bargaining h
The weapons of coercion in the
Continued on page 72
units to exact tribute from the union arsenal for forcing comone.

V$:;V

them

American Tiade Unionism:

Voluntarism

(329)

or

.

and

of corporate

practices even indi¬
rectly constituting collusion or re¬

straint of trade.
But

♦

'

,

the

with;

\

Norris-LaGuardia

Acts,

i;

said:

the trade unions from
anti-monopoly statutes and
■legalized, if not encouraged, indus¬
try-wide and trade-wide unions
.the

a

of

the

•Court

the

all

to

abuses
in

and

monopolistic

exposed

union

words

the

in

dangers
the

of

to -' the

raw

could have

production
page.

and

monopoly.

"Food,

enemy

a
host of
practices. As
result, the American people are

bargaining

other

;

the public safety-Hall will be

^exempted

and

come

ping, housing,

have

we

will

materials, ship¬
the public health",
dan¬
gerously affected.
Saicl Defense
Secretary Lovett of the steel strike
the -Korean War:
"No
during

and

Clayton

distress

American people." Of the railway
strike in 1946, President Truman

have

as

so

crippled

our

has this work stop¬

•

No form of bombing could
taken

out

of

For

production

i.e.,

consumer,

in

most

(and ironically)

13 There

frequently

the worker him¬

12 This

Ibid.,

point

is

developed

by

are

also legal loopholes in th3

secondary
boycott
ban
cargo" clauses in union

Simons.

2 ff.

p.

such

"hot

as

contracts.

'

Supreme

Hutcheson

decision;

of 1941:

"So long as a union acts in its
-self-interest, and does not com¬

bine

with

licit

and

to

be

non-labor

the

illicit

the

groups,
.

.

distinguished by

not

are

.

judg¬

any

ment

regarding/ the wisdom or
^unwisdom, the Tightness or wrongthe selfishness

ness,

or unselfish¬
of which the par¬

of the end

ness

I ^

ticular

union

activities,

means." io
f

•; -

-

the

are

-

trThis philosophy is clear. Unions
to be the sole arbiters in their

are

problems. The affected

^economic

management, unorganized work¬
ers, union membership minorities,

stockholders, consumers, apd gen¬
eral public are to stand aside and

ai

trust in, the wisdom and good in¬

K

tentions of the labor leaders. Will

■-1

'ti

not such sweeping license lead to

".i

.the same headiness found jn
19th Century trust" operators'
©f "the

Unions

.

V

XT

cry

public be damned?"
Legal Monopolies

as

Organized

discrimina-

labor's

lory but

legal monopoly enables
unions to commit all the abuses

from which trusts and cartels

are

justly prohibited. On this score,
Thurman Arnold, then Assistant
Attorney
General
under
the
Roosevelt

Administration, charged

before

Congressional

a

Commit¬

tee in March, 1942, that the Team¬
sters and the

"'adopting
the

building trades

the

that

had

con¬

Court

demned in the

were

tactics

same

Supreme

of the Alumi¬

case

Company of America—divid¬

num

ing territories where goods could
be

sold, erecting protective tariffs
and creating
condition of scarcity."

around communities,
a

Union monopolies are local, re¬
gional, and national. Local mo¬
nopolies frequently restrict their
ranks

to

supply
For

a

-J.

prices.
of

age

average

monopoly
of

case

in New York

lence

be

of

violence

out-of-state

of

seen

Local

in
807

City, which by vio¬

threats

or

drivers

can

Teamsters

trucks

to
at

......

the Holland Tunnel extorted $9.42
for each
large truck and $8.41

.

for each small truck
-

city.

When Local 807

with

of

violation

entering the
was

charged

the

Federal

Has this

Anti-Racketeering
*

preme

Act, the SuCourt again exempted la¬

Justice Stone dissented: "Such

:can

if

valid,

common

law robbery an innocent

would

render

-For

National

labor monopolies are
industry-wide bargaining, which can lead to paralyzing industry-wide strikes. This
happened

•

^railroad

year.

last

dosed

Eastern

and

Gulf

L. Lewis of

strikes:

gory,

Acthar (A.C.T.H.

:

:

faced with
or

a

product

p,on-food cate¬

perhaps the Armour research and de¬

velopment approach will help you find the
best solution.

In any event, it will pay you

to ASK ARMOUR.

research has also made many

one

ports.

ARMOUR AND COMPANY

of his

"Our

economy
i3
gradually being stagnated. As the
days progress, tonnage will go off
the railroads, factories will close,

"

-

-ARMOUR
Beef

10 312
«

curled

-

T.'\ Armour

.'i

problem in either the food

upholstery, leather products and
fertilizers. : •
-

It ha?

r

as

other life-saving phar¬

Next time you are

divergent fields.

glycerine,

many

experience, as recently
Spring's dock strike which

■Said John
coal

maceuticals.

the wealth of experience

ammonia,

developments such

Armour) and

you

example, chemicals, adhesives, coated

been U. S.
os

packers,

hair for

,

"in Britain's dock and

strikes Ihis

on

abrasives,

in

tant

Company is best-known as one

Armour Has to offer in many

pastime."11
.evidenced

draw

contributions to medicine, through impor¬

occurred to you: Even though

of 'the nation's heading meat

an

answer,

ever

Armour and

bor units from the law of the land.

-

>

Product Problem?

painters is 60, in the country
whole, 55. The power of a

local
the

squeeze

higher

exact

example, the

N. Y.
as

to

newcomers

and

U. S. 219.

11 315

U. S. 521.




Lamb

icals

•

General Offices

AND COMPANY makes more than

Veal and Pork

Coated Abrasives

•

•

Smoked Meats • Flash Frozen Meats •

Curled Hair

•

Glycerine

•

Chicago 9, Illinois

•

2,000 products for homes, farms and industry

Canned Foods

•

Sausage

•

Butter

•

Eggs

•

Cheese and Poultry • Lard and Shortenings • Adhesives • Ammonia • Chem¬

Industrial and Household Soaps • Pharmaceuticals • Veterinary Medicines • Leather •

Wdol

•

Fertilizer • Animal Feed Ingredients

v

70

The Commercial and Financial Chronicle

(330)

Continued jrom page

some

as

of

our own

will

inflation

force postponement

'^Utilization

time.

(2)

new

the

This un¬

first half of

some

M.

basic indicators such

as

and

of

as

Frank

new ones.

Prospects

a

in manufacturers'
powerful impetus

had

to

i

high-level employment
increasing purchasing power
buy better goods and services.

tained

a

business

splendid

year

in

a

ninth

products

Ten years from

across

now,

RCA will be doing business at

of the electronics

a

year.

industry has doubled while the Gross

National Product has increased by only 35%.

1964, the value of electronics should be more than
triple its 1950 value while the Gross National Product
may not have quite doubled.

Many facts lead to

our

that

assurance

the

growth of
electronics will continue to speed ahead in the expand¬
ing American business economy. In ten years, our popu¬
lation

important characteristic

will

have

alone represents

increased
a

by 26 million

ent

Wisconsin and Arkansas.

is that the rapid
upsurge of business in 1955 brought
year

economy

constantly in mind
by leaders in banking, business, and
materials

in

sector, business and financial leaders, as

optimism evidenced by bankers at this

stage of the business boom implies that the
legitimate needs for credit on the part of
ernment, and

business, gov¬
healthy and sus¬

consumers will be met. A
tained flow of credit into production
and consumption is
essential to the economic
well-being of the country. But
cautious optimism also implies that
bankers will scru¬




a

i'j

<

In

the

offing

products

and

faculties

of

seen
we

is

an

services

their

dreams

that

and

new

more

improved elec¬

substantial

reason

impressive

of

array

electronic

that

of

yesterday

tomorrow

become
will
bring

twice
as

realities,
even

and

greater

Product Leaders

as

black-and-white

and

as

trend

cernable

of

only

as

->•>

•

potential billion dollar

a

fully apparent that

was

1956

sales,

output and lower prices.
year

the RCA
our

Victor Television

distributors will sell

whatever quantity of black-

general idea of

a

proposed stepped up
plan to produce about

our

we

color receivers in the first half of 1956
in the last half of 1955.

many

produced

Public

in

color is being sparked by heavy
programming schedules—particularly
National
Broadcasting Company which

interest

increases

in

those

the

of

color

its

Fall

five-fold

schedule

over
the previous
ample to warrant the
volume purchase of color television receivers by the
public. We propose to build color TV receivers in vol¬
ume and to promote volume sales.

Color

year.

entertainment

is

Continued

High

and

heavy sales of radios

were

Fidelity

experienced in

1955 as consumers purchased approximately 13,000,000
receivers, bringing to more than 125,000,000 the number

of sets in

use.

Introduction by the RCA

Division
clock

of

outstanding

an

virtually

radios,

breakable plastic

Victor Radio and "Victrola"
new line of portables and

all of

"impact"

them

cases,

packaged

in nonresponsible for a

was

tremendous increase in RCA radio

sales volume.

Another

significant factor was the continued boom
high fidelity music reproduction systems. With the
industry reaching an estimated $50,000,000 in sales of
high fidelity, RCA gained an increasing percentage of
the expanding market with the successful merchandising
of a complete line of assembled high fidelity instru¬
ments ranging in price from $69.95 to $1,600.
in

Phonograph Records

During the coming

year, the record industry will con¬
tinue advances it has made for the past ten years. Sales
should

ing

television

marked

a

increase

because

of

the

greater

appreciation on the part of the public
for better music, higher quality records and more at¬
tractive packaging of records.
and

Price

reductions, inaugurated by RCA Victor at the
1955, also are having a striking impact on the

of

start

industry, justifying
the* threshold of its

our belief that the industry is on
greatest period of expansion. These

price reductions broadened the base of the industry by
making
to

possible

it

for

more

people

than

ever

before

buy and to enjoy good records.

factor

key

in

the

expansion

increasing interest of the public in
fidelity music.

every

is the rapidly
phase of high

Pacing the growth of the industry, RCA Victor has
new
merchandising techniques, designed to
make
records
more
easily available to all potential
customers. Tl^ese techniques include our Store Moderni¬
zation Program which encourages dealers to re-style
introduced

:their Layout at a price they can afford; Personal Music
Service Plan which assures the dealer of a sale and a

profit

—

even

on

merchandise temporarily out of stock

—by giving the customer direct-from-factory delivery;
and the Gift Certificate Program. We have also worked
broaden

the

market

for records

in supermarkets,

outlets

by opening up new
drug and variety stores,

others.
Government Activities

re¬

use of new electronic products and services for in¬
dustrial purposes. The end of 1955 finds sales to
industry
and government rapidly closing the
gap of dollar-volume

""TZGirfrT

show

acceptance

be expected in

color

major importance that first became disa few years ago continued in the increas¬

wiMfriV

"Victrola" Phonographs

Radios,

among
may

ceivers, industrial TV, TV transmitting equipment, elec¬
tron tubes and components, microwave
relay systems,
military electronic apparatus, radio sets, "Victrola" phon¬
ographs and high fidelity instruments, and records. The
replacement market also should be particularly good,
and service operations, including installation and main¬
tenance of products, should attain record dollar volume.
A

us

color TV production,

were

to

Outstanding sales volume in 1956
such fields

closed, it

mass

give
of

retail

;

1955

Another
popu¬

achievements.
:

notwithstanding.

will continue to produce

rate

-

speak well for the creative
today's scientists and engineers. We have

believe

,

and-white receivers necessary to satisfy public demand.

a

good business by exercising prudence and moderation in
their daily affairs. In the
public sector, it is essential
that our fiscal and
monetary authorities maintain a high
sense
of alertness in
adjusting policies to the rapidly
unfolding business situation.
advanced

-

Michigan,

in other industries.

that the

consumers, can contribute to the continuation of

cautious

Indiana,

industry is the ability
new ways of harnessing the electron
to assist in all kinds of
jobs now done by other means

The sum total of these de¬
crucial period for decision-making
in both the private and
public sectors of the economy.

The

Illinois,

for confidence in the future of this

and residential construction.

as

This

of scientists to find

economy is ooerating very close to
Fred
F. Florence
capacity. At the same time, however,
signs of weakness have begun to
emerge in certain key areas—notably automobile sales

the private

of

lation too, can be customers for
tronic products.
And an even

sion must be kept

well

markets

Virtually all of these people, and the rest of the

to a point where the
dangers of both inflation and reces¬

In

combined

people.

market equal in size to the pres¬

new

date in the

velopments implies

By the end

of

of the business situation at this early

scarce

than

of Electronics

According to our surveys, the growth of the elec¬
industry will continue to be more rapid than
most other industriels. For example, since
1950, the value

business outlook.

means

mer¬

tronics

of economic growth, but in view of the high level
activity and the lessons
of past experience, a cautious tone is
injected into their discussions of the

months, which

did

as

successive

the rate of at least two billion dollars

business

and

1955,

the country and
year, RCA sales at¬
record high, with the total passing the billionthe

For

our

dollar mark for the first time.

year

Labor

more

mean

thousands of RCA suppliers and the thousands of

chandisers who sell
abroad.

As

boosted

continued

for

personal income

consumers

RCA

per¬

begins, optimism tempered with cau¬
tion is the watchword of the banking fraternity. Bankers
are optimistic
concerning the potentialities for another

increasingly

and-sold

«"*'£•

upwards of 200,000 color receivers. Color will be an
important part of our sales and profit picture—while
we

$175 million in the

phases of electronics, including radio and television, as
the sign of an expanding and more vigorous
industry in
which RCA proposes to continue in a leading role.

As the year 1956

recent

Folsom

For its part, the Radio Corporation of America wel¬
the trend toward higher quality products in all

President, American Bankers Association

government.
have become

M.

comes

President, Republic National Bank of Dallas

the

y

Division will manufacture and

(7) The nation is experiencing an expanding economy
stimulating higher standards of living at virtually all
levels of the population.

FRED F. FLORENCE

new

Us-f.i

During the coming

"billion

much

as

Faster Growth

most

manufactured

be the first big year of color, production and

To

tix months.

The

will

business

(6)

already granted, with residential construction only
slightly below 1955. The direct and indirect benefits
from this work will go far to offset the weak spots in
the economy of this section.
T
Generally speaking, we expect a good year, perhaps
as good as 1955, but with some leveling off in the last

cf

a

TV

pointing to

year.

create vast

1956,

mits

)

Division

baby.

J

(5)
New products and production techniques, plus
competitive stimulation, will expand old markets and

given the closest attention in all future planning.
This area will undoubtely experience a record year inon

'W* -

to over-all industrial progress.

commodity prices and con¬

in commercial and industrial construction

vision

Color television is with

trend of public prefer¬
destined to boost color

(4)
Large-scale orders, already
hands, may be expected to provide

downward. Also, com¬
petition continues unusually keen, and the cost of doing
business is still rising without an accompanying increase
in the price of goods sold. These factors will present a
real challenge
to business management and must be

1956

300,000

and-white

Retailers have experienced their biggest Christ¬
in history and this heavy buying appears
destined to carry over into the first quarter of 1956 to
give the year a fast start.

debt are beginning to turn

sumer

,

(3)

perhaps longer. However, the
general trend is less emphatically
favorable than a few months ago and

Fleming

all-time record

an

account for

may

mas

and
Sam

This

coming

year opens, we

into

forward

side, black-and-white television

TV, but almost single-handedly we have continued to
lead the way in color^-which is the
brightest hope the
industry ever had, the phenomenal progress of black-

appears

sets

find the
momentum of business activity so
strong that it will undoubtedly carry
a

On the entertainment

Not only has RCA paced the field in
black-and-white

dollar baby" well ahead of expecta¬
tions.
In fact, retail sales of color

government.
As

1955 set

television into the status of

precedented
prosperity has taken
place under the driving force of free
enterprise and with no additional
stimulation provided by government.
It confounds the proponents and ad¬
vocates of the various types of isms
in

pur¬

receiver production in 1955 set

Color Television

following
significant
facts
an exceptionally bright out¬
.for
the
electronics
industry,

ence

remarkable sta¬

years

new

(1) Customer preference for qual¬
ity
products is
bringing
higherpriced items into the position of
merchandise
leaders,
thus adding
substantially to dollar volume.

turned out to be the best

three

in

to

of $11 billion in sales:

bility in the purchasing value of the
dollar which has fluctuated less than
1%

advances

economy

which in

record.

a

non-entertainment

million receivers.

look

Bank, Nashville, Tenn.

continued to exist

for

impressive headway in 1955, and should ex¬
pand to an even greater extent during the
coming year.
It is providing electronic
"eyes" to many sections of
industry and is proving to be an effective tool in manu¬
facturing, education and medicine.

The

Total value of goods and services pro¬
duced increased 9%, or over $32 billion, over 1954 and
personal income 61/2%, or nearly $19 billion. There has
on

Closed-circuit television
poses made

high levels.

FLEMING

all accounts, 1955 has

By

year

rated areas of endeavor.

point to

will continue to manufacture
products utilizing so-called waste wood, and are seriously
considering expanding the utilization of this wood. Over
the past 12 months, we have greatly enlarged our researcK'department along this line,1,

;

*

an all-time record of
8,units, representing a retail dollar volume of
nearly $2 billion. Of this total, the RCA Victor Tele¬

,

will be considerably greater

President, Third National

Further acceleration
appears assured in 1956 in "elec-

tional

12.7 square feet
feet per person in 1955; ,
is geared to an even increased

SAM M.

past and meet new situations with good

compared with revenues from communi¬
home entertainment.

vtronizing'Nproduction techniques, inventory control, food
inspection and protection, military
equipment, scientific
research, biological explorations and other
widely sepa¬

hardwon

and ingenuity.

sense

.

as

American
industry — including radio-television and electronics —
one
of the greatest quality markets in history as the
present excellent state of the na..••••-

in 1956; we, as a company,

i

the

:

Business trends and yardsticks across the nation indi¬

has increased from

of waste wood

apply

we

cate that 1956 will present to most segments of

in 1949, to 30 square

production this year

the

if

succeed

can

President, Radio Corporation of America

products field, the outlook continues to
that production has been ex¬
panded tremendously since the war. Plywood consump¬

and

treading the narrow ground between
without slipping off in either

FRANK M. FOLSOM

of some scheduled

In the wood

for example,

We

of

lessons

common

be good, despite the fact

per person

in

recession

and

direction.

nroiects

tion.

and the American people, providing that we

successful

are

particular fields of acuv-

ity are concerned, it appears that all railroad rolling
stock, special equipment and supply business will con¬
tinue at a good pace through 1956 and into. 1957. Many
projects, scheduled for the coming year, may necessarily
have to be carried over into 1957 because the continued
demand for steel has created steel shortages
"n"
doubtedly

cations and

economy

cession in the foreseeable future.
Insofar

differential

loan

the

that

expansion, and with * this potential market
there seems little possibility of a major re¬

this

With

before us,

applications carefully in order to separate

speculative and overly optimistic ventures from those
are soundly based.
1956 can well be the best year ever for the American

tinize

68;

Thursday, January 19, 1958

...

Government
to

have

the

an

work

for

important

year-end

the

effect

Armed
on

RCA

Forces

continued

operations

with

backlog

of government orders standing
approximately $275,000,000. A total of $220,000,000
government contracts was completed during the year.

at
in

The

RCA

Armed

Service

Forces

Company continued to work

with

the world, installing
and maintaining electronic equipment produced by RCA
for

the

personnel

around

One of the most important such
operation of the electronic apparatus

government.

activities

is

the

Continued

'J,

on

page

72

Volume 183

Number 5460;.. The Commercial and Financial Chronicle

(331)
Continued

Weston Adams Adds

69

page

(Special to The Financial Chronicle)

BOSTON,
Archer

is

Mass.

Frank

—

with

connected

now

W.

Weston W. Adams & Co., 55

Unionism: Voluntarism

Kilby
Street, members of the New York
and Boston Stock

Or Coercion?

Archer

........

>

.

illogical ruling, inasmuch

permits

A. E. Aub Adds

(Special to The Financial Chronicle)

'

American Trade

an

With Coffin & Burr

(Special to The Financial Chronicle)

from

full-time

for

pay

as

was

Exchanges. Mr.
previously with Har-

J

•

p-

a

dissenting, said
not -work

time.

Yet

curious
alized

union

^ideology

'

can¬

•..

.

L. B. Schwinn & Co*

CINCINNATI, Ohio —A. Edgar

the

Burr, Incorpo¬
Street, members

William T. Robbins With

Aub, Jr. is

(Special to The Financial Chronicle)

with A. E. Aub &

now

CLEVELAND, Ohio—William T.

Co., Fifth Third Bank Building.

Robbins

With

Benj. Bartlett

CINCINNATI,

become

associated

Co., Union

Commerce

(Special to The Financial Chronicle)

|

has

with L. B. Schwinn &

Stock Exchange.

Ohio—Bruce

R.

Building, members of

the Midwest Stock

Exchange. Mr.

Anthony J.

Davies has become affiliated with

Robbins

Zachar is with Hamilton Manage¬

Benj. D. Bartlett & Co., 313 Vine

Saunders,

ment

Street, members of the New York

past

and Cincinnati Stock

vestment business in Cleveland.

—

Corporation,

127

Fremont

Street.

Exchanges.

he

has

recently

Stiver

&

conducted

„

been
Co.

,p
'$

& iifi

»fe>&

,
s-.

\/„

-»■v

<

:-yJik$L

.sv.

/

the

own

his

in¬

'•'• >

♦;

Jl «4y!7,

:M&. ilh

{ - '
^V^.'-v/'V

%y

v,'

<>?<»",

;

;j

fliPl

:3£

~

.j

%

'

'

\j

our

of

leg¬
*

Perhaps the greatest source of
coercion arid violence in-our in¬

dustrial

relations. is Hhe

line.:-The

Amendments

/

shall.

person

picket

Fifth; and (Fourteenth

life, liberty,

-JH

provide;£that ^."no

or

the

due

and

law."

Time

involuntarily idle
lines, usually accomby threats of violence or

picket

panied

violence

itself.

In

this

ai

Mrl™:N

f';-i
§
fjjp

have been made

by

■

;>f|

again, however, non-strikers

of

process

N

»

be

deprived of
property without
v;

.

.

f\

year's

Kohler. strike

bodily injury was
by non-strikers, one of

sustained
whom

later

Circle

situation

Guard

eight

by

died.

In

Perfect

had

persons

gunfire.

been

Unions

freedom

wounded

claim

only

of expression. To

picket

one

that

extension

an

extent that this argument is

needed

Through the consolidation of various important indus¬
trial enterprises and their subsequent prudent manage¬
ment, the Penn-Texas family has achieved national
importance. Assets have risen from less than $5,000,000

National

called into action, after

was

picketing is merely
of

the

the

for

were

few should be

or a

the

in 1950 to

the

valid,

union

to

$125,000,000

express

itself. More than this spell strongarm
tactics and intimidation and
should

|
§

final

of

area

coercion

the

planned, with the result that

multiple activities of the organization supplement

and balance each other. This has

benefits to

brought multiple

employees, to communities and to the

shareholders.

per annum.

here

is the

PENN-TEXAS family

we
wish them a happy
peaceful marriage, impervious

y/sjj&ag

§
§

§
I

and

the CIO

are

a

couple,

and

rancor

«.

at the rate of

strength from each other. Growth

f

reunited

AFL

to

are now

new

I

want to treat in this paper is political- coercion.
Now
that
the

and

$108,000,000 today. Sales, which

J

Unionism and Political Coercion
The

than

units to draw

I
'
f

be
banned, or else our
Rights becomes a mockery.

Bill of

more

only $6,000,000 in 1950,

Vigorous policies have enabled the various Perm-Texas
meanwhile has been well

As

power.

view

the

f

temptations
of
object lesson, the
organization
might

I

an

labor

new

fate

of

its

brother

I
I

or-

ganization in Argentina, the General Confederation of Labor. Will-

,

|
f

INDUSTRIAL

PRATT & WHITNEY CO., INC.:
A leading producer of the machine tools
that

are

basic to

Established

more

mass

For 78 years the undisputed leader
the manufacture of heavy
>

production.

than 90 years ago.

<

fully

w

BROWNHOIST CORPORATION:

did

organized labor there
build up their own political boss.
They were his Peronistas, loyal

in

LIBERTY PRODUCTS

V

CORPORATION:
Important manufacturer of aircraft parts.

materials-handling equipment.

and militant. But they had created

Frankenstein

a

snuffed

st

m o n

their

out

who

e r

freedom.

Now

of the Peronista labor lead¬
in jail. Similarly did the

many

are

ers

British trade unions seek political

in

power

the

through their
ism

The British
and

of

form

socialism

No

POTTER & JOHNSTON CO.:

Manufacturer of component parts
for jet aircraft.
-

Manufacturer of automatic turret lathes.

heavy castings for industry.

coercion.

state

trades unions tried

failed.

CHANDLER-EVANS DIVISION:

Social¬

party.

own

unlimited

is

ELYRIA FOUNDRY:
A gray iron foundry which produces

longer

British trades unions avid

it

the

are
on

na¬

tionalization.

The
of

new

Federation

American

Labor and Congress of

trial

Organization

structive

Indus¬

be

can

a

con¬

dedicated

agency,

to

freedom
terial
can

and
spiritual and ma¬
well-being for the Ameri¬

workers.

*

THE CRESCENT CO. INC.:

"QUICK-WAY" TRUCK

Manufacturer of insulated wire and cable

SHOVEL COMPANY:

for the automotive and electronics industries.

Manufacturer of truck-mounted

power

shovels for

road building, etc. First in its field, and a
leader for more than 20 years.

But if diverted from

COLT'S PATENT FIREARMS
MANUFACTURING CO.:
Famous producer of Colt's revolvers.

this purpose, it has all the makings
of a powerful political machine—

66,000

locals

in

150

unions combined in

national

amal¬
gamation. The leaders of the AFL
a

super

and

CIO
are
economically and
politically potent. Yet with power
goes
responsibility. "Which will
prevail—responsibility or power,

voluntarism

or

Voluntarism
is

coercion?
or

labor's choice.

crucial.

If the

Simons'

thesis

answer

of

—

Operates important facilities in the

Owns 109

wells

CORPORATIONS:
Owners and operators of inter-continental
merchant ships.

is

incompatibility

Further information about the

Penn-Texas family of companies
may

of both.

Thomson, McKinnon

(Special to The Financial Chronicle)

ATLANTA, Ga. —Clifford An¬
derson has become associated with
Thomson
&
McKinnon,
Healey

Building.




A COKE

be obtained by writing
Secretary.

to the company

PENNSYLVANIA COAL

With

gas

is coercion,

capitalism and coercive trade
unionism may well resolve itself
the disappearance

producing oil and

in six Texas counties.

of

in

SEASPLENDOR STEAMSHIP

AND GAS CORPORATION:

this

decision

SAXON, SEABORNE A

TEX-PENN OIL

DIVISION:
Port of New York.

coercion

The

BAYWAY TERMINAL

:

Operator of bituminous coal mines
in Pennsylvania.

Ill

Broadway, New York 6, N.Y.

"',Ap<4/'4'9

with.

In

-

same

the/^ruling Jdits

Boston

to

&

State

BOSTON, Mass.

.

coercion.;v^l.^/J.5:^>^ y.£

t

l

employee

an

and strike cat cthe

of the

J°lnS rirst aoslon

*

Danaher,

.

60

Marjorie G.

added

(Special to The Financial Chronicle)

special to the financial chronicle)
BOSTON, Mass. — Richard W.
tion
while ^compelling "an
em--Clark is now with First Boston
pi oyer to pay for services clearly Corporation, 75 Federal Street,
Judge

Coffin

rated,

nosfon

injurious acts and disrupt produc-

,

of

—

been

With Hamilton Managem't

it

Is it logical to permit
workers to stall and loaf, commit

^rendered?

staff

has

ris, Upham & Co.

part-

time work.

not

BOSTON, Mass.
Clifford

71

-

72

The Commercial and Financial Chronicle

(332)

i

j

-

Continued

from page 70

♦

used

Air

Florida.

Base,

Force

...

markets

foreign

in

excellent year of sales.

an

and the Far East.

,

all phases of communications,

Sales included virtually

with

microwave

increasing accent on television and

an

Radar sales also were stepped up, and radio
sets, "Victrola" phonographs and records moved ahead
satisfactorily.
Mounting activities were reported by
RCA associated companies in 13 countries.
systems.

E. FORSTER

ALBERT

The

production

World-wide

chemicals and allied products is

of

terest and

in 1956 for the
During the current year the in¬

expected to reach another all-time high
successive

fifth

should

crease

year.

4%,

about

to

amount

in

'have just completed
in which sales

the level of

above
sales

were

than 20%

While

1954.

our

will

5%

exceed

not

The

1955.

over

gain will reflect in some measure
expanded capacities in both new and
old products.
U.

industrial

S.

production has
moved up in virtually a straight line
since the fourth quarter of 1954. The

probabilities
duction

are

that industrial

will remain

of

A. E. Forgter

movement

production should provide an
level for 1956 about 3% above the 1955 average.

average

A rise of this extent would almost equal the past long-

•

.

of-general prosperity

seems

production. During times of peace, we cannot jjxilecf-coll»Ie wlt,h
the large gain in industrial production of TSS5 to be
security-consciousness toirnake-1956
duplicated except during the first year of revival from
e
?s
"c^*
sme L,
Frtfrrf the sales viewpoint, lyao ap-'
Capital expenditures of industry probably will show1'
aji increase of more than 10% in 1956. This favorable
reflects the continued

trend

in the future.

confidence

of businessmen

The

rectly

1956

United States.

construction.

outlook

for

not

industries

that

served

are

di¬

in automobile production was
We supply materials for lacquers and for other auto¬
motive

finishes.« Certain

branches

of

the

textile

In

their

will

most

comes.

see

larger

a

the

budgets for personal

life

spite of the recent gains in corporate inventories,
are low in terms of sales and the level of
While installment credit has been rising

we

but

this

type

men

are

of

of

credit

in

gain of 1955.

1956

marked

1956 realistically and' with
This should tend to limit the
that

excesses

business correction.

would

call

4

is

Business¬

approaching

degree of caution.
tion

the

for

term program of

,

as

CLYDE

T.

FOSTER

means

voked

of

P.

MdcOrc-gor

recognition
in

in terms of

a

by

the

the

growth

companies

of

the

insurance

alleviated
tion

1955

....

over-supply
condi¬
the two previous

principally
of

to

Beside

in

the

record personal in¬
of. American consumers. Only
was

recorded

growth

average

of

in

1954.

demand

in

the past two years
approximates the
historical annual growth since the
end of World War II. It is
expected

increase

vehicles and

an

a

5% net

in vehicle registrations
increase in the

use

of

to

these

vehicles

during the year. Light fuel oils gained 7%,
responding to higher industrial activity and continued
growth in oil burners in use. Liquefied petroleum

gas

(LPG)

continued

products

with

a

to

gain

be

one

of

the

of

18%

in

1955.

fastest
The

building of highways caused asphalt demand
-U.

S.

production

a^"^me
and 8%

for gas.

of

petroleum

and

growing
increased

to gain 12%.

natural

gas

was

peak with gains of 7% for petroleum
More wells were completed than ever




-

•

rJif

experiencing

new

six

pas¬

1956 is

other

large sectors

of

satisfactory

our

rate

in 1954, were
system in 1955

of

growth

and
new

I

a

need

for

and

year

further encouraging

progressed
growth is in

optimistic

am

regarding the

general

business

out¬

both the year ahead and the more distant fu¬
The prospect of continued expansion of industry
in the Southwest augurs well for the future of the
Katy
Railroad.
v
-'•/
ture.

^

C. KENNETH FULLER

,

j

President, County Bank & Trust Company,
Paterson, N. J.
Most segments of industry and

trade in the southern
Bergen County area enjoyed a satisfactory
of operations in 1955. In view of the rather broad

Passaic
year

and

not have

better

of

our

industrial

been otherwise

activity, the results could

in the face

J

the

high volume of activity and
profitable operations in the national
economy as a whole.

New plans,

r.

*

-

Such

force, skilled throtflgtt^ontihuous training to handle the
increasingly .complex - life insurance problems of their
clients.

the

business

7% in 1955, resulting from

.

million

which

that the gain in the year ahead will
be close to this average.
Motor gasoline demand increased

Clyde T. Foster

bl

due

minor gain

The

in

acceleration

and

come

;

the

was

general

v7-a.

impressive' gain,

existing

years,

.

the previous year was..

over

This

and

look for

adaptable to all modern situations; wiRrcbe,brought out.
These new policies will be offered
by a larger sales

7%.

locomotive units

prospect for 1956.

is

merchandising and better selling methods.

States carried the American oil
industry to
operations in 1955.
Demand for the
first time exceeded three billion barrels and
the gain

year.

On order for delivery during

enjoying

are

diversification of

life

of

record

breaking

aiesel

new

to

long-

the United

recorded

four

during the

by death of the head of the family.
in

new

Industrial developement along our lines has
rraser

security and savings, rather than solely

factor

for railroad labor must be

emphasis will be given to this
phase of operations during the coming year.

of meeting the immediate financial crisis pro¬

Another

President, The Standard Oil Company (Ohio)
Strong consumer demand for petroleum products

wages

estimates for the

progress. Additional

in¬

more

any

and

comparatively

tend to think of life insurance!

later

a

also

small $6.6 billion. Un¬
questionably this gap will continue to widen, as people

crea¬

grain and cotton

-

Our piggy-back operations, inaugurated

them.

a

in

extended

a

more

basis) amounted to

some

,*

,

During 1955 sales of ordinary life insurance totaled
nearly $31 billion, while sales of industrial insurance
(sipail policies paid for on a. weekly or monthly premium

in

agricultural

additional
freight
equipment
costing
approximately
$5,000,000 and mechanized track maintenance equipment
costing $500,000.

of

expansion

throughout

general freight rate increase which

government loan which remains in storage

senger coach cars.

;

adequate retirement income. As a result,
will find people buying larger policies, and more
a

D. V. Fraaer

Katy.

Conditions
a

„A higher level of

surance with one eve to
guarantee¬
ing their families' financial security, and the other look¬

ing to

in

defense

During 1955 the Katy acquired more than $6,000,000
of new rolling stock, principally freight car equipment

consumption.

rapidly,

under

absorbed

they still

expected to be well below

moisture

along the railroad/-*

of

value

percentage

as

decrease
war

movement of the substantial volume of

held

real and practical prospect for;
millions of people'.''With greater in¬

earmarking

in

by the

the effect of

very

indus¬

try also may decline in 1956. However, other industrial
outlets for our products such as furniture, paper, major
household appliances, synthetic rubber, petroleum, bi¬
tuminous coal, metal mining,
quarrying, cement, and
road building are expected to record an increase in
activity in the current year.

the

might be granted the nation's railroads, and the ultimate

another record

of^ocial secur¬

ity have made earliest retirement

substantial

originating

served

areas,

unlikely in 1956..

plans and expansion

effects of

by the railroad,

served
the

as

proved

certain to

billion year is

A $57

the

of

The difference between a
good crop year and a bad one reflects itself materially
in the Katy's freight volume and to the extent of several
million dollars in gross revenues.
'■
I anticipate that the general improvement of gross
business experienced by the M-K-T during the last half
of 1955 will continue during 1956. Several strong
pos^
sibilities could further benefit revenues, including im¬

;

life
the

in

because

plants

year

new

the M-K-T has

persistent drought in much of the
well

The tremendous growth of pension

The expected
mentioned above.

drop

was

factor.

a

on

a

tonnage

more

Last

billion in
purchased

at

territory

thaif

they will put

of

also

were

nation
I

More

money

insurance.

$47 V2

insurance

more

And

into-life

it

record

a

indirectly by Hercules is mixed.

or

before.

ever

of

The expected increase in capital expendi¬

tures and gains in other lines evidently will more than
offset the anticipated decline in automobile production
and residential

people will have

up

slightly higher level "dur¬
ing 1955 than in 1954, but the in¬
crease
throughout the current year
was lower than the average for the
been

.

particularly promising.

pears

months

expendi¬

during the
1955 to pick up

stepped

Freight traffic

recession.
*

six

in 1955

accelerating population growth and increas.

maintenance

and

were

ings. Progressively increased wages

.

...

1954

approxi¬

repairs curtailed in the previous 12
because of depressed earn¬

PETER MacGREGOR FRASER

-Continuation

Net income in

reasons.

income tax adjustment of

an

months

Chairman, The Connecticut Mutual Life Insurance Co.~~

term average annual rate of growth of U. S. industrial

1955

last

_

f

industrial

in

will be lower for two

tures

jpipe.lin# for this movement late in 1954.

J

Lines

slight gain over 1954, but net in¬

a

mately $675,000 which did not recur
in

imports of crude oil in 1955, are attributable
movements of Canadian crude oil into the
Pacifi<* Northwest resulting from the competion of a

sidewise

a

will^show

Co.

Railroad

Missouri-Kansas-Texas

the

of

revenues

credited with

was

to increased

fairly stable in

Such

1955.

V. FRASER

DONALD

1955

come

has been less than production
World demand for petroleum

creased

pro¬

1956 at about the level of the fourth

quarter

for

nent. Full scale operation werefTesumed in Iran by an
international-consortium ,_p£. oil companies as this im¬
portant oil nation jonce more pt'ovided its oil for the
free world.
V,
,.7....7-~7
Much concern was expressed in some quarters about
oil imports during 1955.
Oil companies are attempting
to maintain imports at reasonable levels and at the
same time
satisfy the growing demand for petroleum
both at home and abroad. Nearly cne-third of the in¬

again likely to reach record
levels in 1956, the increase probably
are

"

Gross

products has increased at a more rapid rate than in
the United States and Europe's increased demand has
stimulated the search for oil oh the'European conti¬

banner year

a

more

to keep

(

President, Missouri-Kansas-Texas

supplying

S.

U.

construction

supply of capital during the year, tending

.

This is the third straight year

world.

the rest of the

the

with

barrels

billion

that domestic production

Hercules Powder Company

at

concern.

policy

tax

the higher interest rates firm.

increased in¬
World production for the first time

45% of the world's oil.

with a

compared

gain of 13% in 1955.
We

the

$5. billion

petroleum operations held

five

exceeded

Federal

will all continue to make heavy demands on

programs,

consumers.

Powder Company

Hercules

President,

wells.
invested about

industry

Although in
toward

before taxes last year.

clear-cut

a

try, and large governmental and municipal

;

in new
capital facilities during 1955, or 4% more than the
preceding year. During the year ahead over $5.3 bil¬
lion is expected to be spent.
Over half of these ex¬
penditures are investments in production operations to
.discover and develop the increasing requirement of
crude oil. During 1955, 14% of the expenditure was for
additional refining facilities.
Most of this money was
spent on facilities to improve the quality and yield of
petroleum products which is increasingly important to
oil

of

Thursday, January 19, 1956

companies' earnings the outlook for. 1956 is
uncertain, no significant reversal of the trend is anticirpated. Indications are that expansion of production facil¬
ities, stepped-up industrial research, the housing indus-

increased drilling of new
The

absence

.

insurance

that this number has declined. It seems quite
possible that this decline is the direct result of industry
concern over the attempts to make gas producers public
utilities.
It is important that this figure be watched
closely as increased gas supply can only result from

continues bright
The coming 12 months
should witness a further impressive increase in business,
particularly in Latin America, Canada, the Middle East
after

the

year.

„years

International Trade

outlook

RCA's

1947 to about 3.55%

completions increased 7% to 57,600 wells

It is interesting to note that natural gas
well completions were down 9%, the first time in recent

i

^

total

as

the

for

Guided Missile Test Center at

the Air Force's

at

Patrick

before

;

,

,.

results

provide

an

environ¬

of unusual optimism for the
coming .year, especially for the first

ment

six

.

peaks in their sales volume,

•

life

insurance companies will play an increasingly sig¬
nificant role of promoting the nation's economic growth

months, and

management

our

of

contacts with top

our

-leading

•

com-

panies

reveals an almost universal
prediction of good volume of busi-

*

and
investment operations. Last year
profits & spite of keew
companies invested or * reinvested $19 ^competition. Moreover, there are few
times when statistics arid the fore=*~
billion, $iy4 billion over 1954. An even greater increase

through
life

broadening

ness

insurance

■T

is

indicated

for

1956,

with

the

major

portion

of

casting indices

in¬

vested funds

-

going into mortgages and corporate bonds.An estimated weekly flow of $385 million, from life
insurance companies into the money market is bound
to have an important
impact on the economy.
At the end
surance

of

1955, total assets of America's life in¬

companies

approached the $91 billion mark;'
with corporate bonds accounting for 40% of the
total,
and mortgages 32%.
This compares with 22.5%
and

14.8%, respectively, only 10 years ago.- In the same
period, holdings of U. S. Government securities declined
from 46% to 10%

of total invested assets.

The unprece¬

dented
and

the

housing activity, tremendous industrial expansion
development of thousands of new products during

past

few

have been major factors in this
changing pattern of insurance company investments. No
important shift in this trend is on the immediate horizon.
The

average

„

net

rate

of

insurance

investment
a

earn¬

low of 2.88% in

as

at

are so

present.

uniformly *fav\

1

-

:

.

g

More

specifically^ as to our lpcal
C. Kenneth^Fuller
situation, the textile industry, ex- '
cept for woolens, has enjoyed increased volume and
moderate profits, although competition has. been keen
and profit margins low. They antieipate a good volume
of business for the next several months, however, and
hope for somewhat better margins. The closely allied
needle trades are active and optimistic for 1956. .-/
The machine tool industry, which is now a very im¬
portant factor in the area, had a year of high volume and
.

,

good profits, with a backlog of orders ranging anywhere
from six months to
The

years

ings has been climbing slowly, from

^

orable
■

is

some

and

over

a

year.

construction

industry has been active, but there
indication of a slowing down in both residential

other building over the past several months, with

lower

backlog of

new

a

volume than existed six months
Continued

on

page

74

.

Number 5460

Volume 183

The Commercial and Financial Chronicle

...

(333)

liam St., New York

NAIG Elects R. E. Clark Debentures of Banks

agent

for

assistance

And

For

Joseph E. Welch

Cooperatives

President of Calvin Bullock, Ltd.,

has been elected Chair¬

New York,

of the Executive and Admin¬

man

istrative

Committees

Association

tional

the

of

Companies, according to
ciation announcement.

13

Banks

The Asso¬

Welch, Executive

The

for

Cooperatives
are
making arrangements for a
public issue of $40,000,000 7-month
consolidated

Asso¬ bentures,

an

also reported that Joseph

ciation
E.

Na¬

Investment

of

The

Service

collateral

the

of

trust

Cooperative

the

Farm

be the third

de¬

Bank

Credit

ministration announced.

Ad¬

This will

issue of the consoli¬

Vice-Presi¬
dated debentures.
Proceeds will
dent
of
Wellington Fund, Inc.,
be used primarily to redeem $40,Philadelphia, has
been
elected
000,000 of 1.90% consolidated de¬
Chairman^ of the - Association's
bentures maturing Feb. 1, 1956,
Public Information Committee.
which were issued Feb. 1, 1955.
The debentures will be
at

nounced
The

offered

Interest rate will be

par.

on

new

an¬

olr about

issue

Jan. 24. /
will be offered

through John T. Knox, 130 Wil¬

Robert

Mr.

Clark

E.

Calvin

with

is

and

dend

Joseph

has

Clark

nationwide

Banks

:

■

for

group

Cooperatives

Municipal Bond Women
Educational Meeting
The

Municipal

make loans to farmers' marketing,
purchasing, and business coopera¬
tives. They are incorporated un¬

Club

der the

next educational

Farm

Credit Act of

1933

of

and operate under the supervision
the Farm Credit Administra¬

19.

tion.

motion

cured

the

are

se¬

joint and several obligations

the

of

debenture^

13

banks.

They are not
obligations and are
guaranteed by the Govern¬

Women's

OGDEN,
Securities

gaging

New

York

will hold

meeting

on

Street.

Jan.

The meeting will feature two

Butler,

"Sports Island."
of

Puerto

Opens

question and

ROCHESTER, N. Y.—Harold W.

Lara

is

engaging

in

securities

a

Officers

Clifford

Lester

Guests

are

and

answer

an

conduct

Orbit Securities Corp. has been

in¬ formed
the

period.

invited to the meet¬

with

in

and

C. A.

business from offices at 241 San-

1703, 15 Broad Street, New York,

and

N.

Treasurer.

Alfred A.. Adrian, Secretaryt* - **

He

graduate of Williams College, Mr.
Clark
was
born
in
Springfield,
resident of Bronx-

a

ville, N. Y.
Welch

Mr.

Executive

is

Vice-

President of Wellington Company
and Wellington Fund. He

attended

the

University

and

has been associated with

Pennsylvania

of

-

the

Wellington Fund since 1937.
13

prior to that he

years

sociated

with

For
as¬

was

Stock

York

New

Exchange firms and with the Fed¬
eral Reserve Bank of

Philadelphia.
Philadelphia, he re¬

of

native

A

sides in Glenside, Pa.
■

] The National Association of In¬
vestment

Companies

represents

J.25
open-end
investment com¬
panies and 27 closed-end invest¬
ment

;

total

assets

lion

companies

and

of

with

combined

than

more

than

more

$9

bil¬

million

two

shareholder accounts.

New Firm Name How

Boyd, WtHerscst
Ohio —Boyd

CLEVELAND,

Company,
located

Boyd,
Jan.

the

of

name

&

Watterson

Commerce

change
partnership

announce

&

counselors,

Union

1700

at

Building,
the

investment
a

in
to

TURN

effective

Co.

1956. Partners are Robert
Watterson.
The firm has been engaged in the
practice
of
investment counsel
and estate management in Cleve¬
land since 1928.

UP

more

1,

HEAT...

THE

the way

is on

gas

M. Boyd and David G.

Mr.

-

ciated
20

the

the

with

been

been

for

partner

a

billion

cubic feet of natural

That's what Tennessee Gas

gas!

pipes daily to Eastern homes

asso¬

organization

and has

years

since

has

Watterson

1.7

and industries. And still
To meet that

1937. He has been active in

analyst movement,
having served as President of th«
security

Cleveland

as a

thousand mite

area

to our

more.

steadily increasing demand,

we

recently completed

loop linking the New York City

expanding 9000 mile system.

*

%>ciety of Security An¬

alysts and

a

they call for

director

thjp

National

of 'Financial

tion
ties.

of

Vice-President arid

He is

Reserve

a

Federa¬

Analyst

assure

Socie¬

graduate of Western

University

Huge underground storage fields close to consuming markets
further

the

of

and

-In the

And

dependable supply during peak winter demand.

gas-producing Southwest

new

reserves

a reserve

.j

of 12 trillion cubic feetf^

Industry joins the homeowner in the swing to
gas.
More and more processes that
require precise, easily controlled heat find the
answer in this superior fuel.
natural

added each year.

Harvard Graduate School of Busi¬

More heat, America? Turn

Administration.

ness

Mid Continent Sees.
ST.

in

a

fices
and

X.

Corporation is engaging

securities
at

3520

915

Olive

business

Hampton
Street.

Gibbons and

len,

Corp.

LOUIS, Mo.—Mid Continent

Securities

Jr.

are

from

associated

M.

with

firm.




TE

E SSEE

GAS

of¬

Avenue

Thomas

William

it up. Tennessee Gas can deliver.

TRANSMISSION

COMPANY

F.

Gal-

AMERICA'S

LEADING

TRANSPORTER

OF NATURAL GAS

the
HOUSTON,TEXAS

Wall

Goldschmidt, President;

formerly held the Association post
now
occupied by Mr. Welch. A

Mass. and is

120

Alexander,, Vice-Prfesident;

director

a

at

securities busineses. Officers

a

are

ing, yvhich will be held in Rpom Jack
Y., at 5:30.p.m.

offices

Street, New York City to engage

Divi¬

of Carriers and General Corp.

W.

Rose,

Secretary-Treasurer.

1929

of

en¬

Twenty-fourth

are

President;

ford

Street.

is

business

Form Orbit Securities

A representative

Rico, will give

troductory talk

H. W. Lara

securities

industry and life in Puerto Rico,
entitled "Building With Rain" and

•

a

America

Ogden

Vice-President; and Max T. Corn-

pictures showing phases of well,

Government

/

in

Mid

—

of

its

not

ment.

Utah
Inc.

from offices at 359

of

The

Bond

Mid America Sees, of Ogden

Welch

E.

since

Bullock

Shares, Inc.

a

associated

been

Vice-President

a

of

City, the fiscal
banks, with the

of security dealers.

To Be Offered

Executive Vice-

Robert E. Clark,

the

73

>

74

The Commercial and Financial Chronicle

(334)

Continued

from

itself

72

page

broke through the "frequency barrier" with its
high-frequency transistor. These tiny components
will certainly have a very big effect for
good in the
future of the industry.
The year saw the extended usage of plater
circuitry

Nevertheless, the rapid population growth of the

and plans for capital expansion indi¬
long range outlook.
Representatives of the rubber industry are operating
at a high volume with good profits and anticipate further
improvement over the next six months. There is some
indication that inventory is rising, however, in spite of

surrounding
cate

area

favorable

a

the increased sales.
.
*

in our area is tied
closely with textiles, experienced a good year and pre¬
dicts substantial improvement in '56.
Retailers and distributors report an excellent year,
with volume 2 to 7% above 1954. As in most cases, how¬
ever, it has cost more to acquire the business so that
profits have not increased at the same degree as volume
The

chemical

of sales.

which

industry,

with good

1956 is promising,

for

The outlook

volume of sales, except

perhaps for automobiles,
With such conditions prevailing in industry and trade,
the banks enjoyed a good year.
Demand deposits in¬
creased only nominally, although velocity, reflected in
clearings, increased steadily throughout the year. Oper¬
ating profits 4 were higher, resulting from both the
sharply increased volume of' loans, including consumer
credit, and higher interest rates.
In summary, the outlook is favorable to the continua¬
tion of a high volume of business, high employment,
increased wages, and good retail trade.
It is doubtful
that demand deposits will increase greatly, although
there is some evidence that the rate of savings may be
v

,

increased somewhat

over

favorable factors in the local and
forecasts of increases
in gross national product to $405-$410 billion, there are
weak spots which can and ultimately will cause a level¬
ing off in the boom somewhere along the way. The most
important of these factors are the farm price situation—
ihe possible decline in residential construction—the over¬
sold durable consumer goods market (especially auto¬
mobiles) arising primarily from the high pressure selling
tactics made possible through television, radio, and too
easy financing—the unsettled political outlook—and last
but not least the tight monetary policy of the Federal
Reserve Bank. These add up to a rather heavy list,
although strangely enough, none of them, except pos¬
sibly the farm sitiiatipn; are reflected importantly iri
the statistics.

least

6

million

black

the

new

mer

of 1957.

;

'

what.

•

,

.

.

railroad

flat

cars)

and

fishyback
(the loading of truck-trailers aboard
steamships) jus%beginning to come
into their

is

own

.

.

hauf sales totaled

million

Roy Fruehauf

to

And for 1957
half

of

billion

a

do

dollars.
350

In 1955 Frue¬

approximately 235
In

million

look forward to

we

the road ahead

.

bright and shining.

1956

we

dollars

expect

in

sales.

annual sales volume

an

dollars.

surpassed in 1956.

GALVIN

Fifty-five

was

great de¬

The expansion of
the construc-

and

tion of

new ones continue unabated.

Consumer requirements for nonferrous metals at home
and abroad are
increasing at an accelerated rate. This
great demand growth sounds another optimistic note for

the refractories

industry, through the present year.
Predictions for chemicals, in
general, are that

should

be

at

least

good

as

1955 with

as

1956

the likelihood

that this year may be even better. The forecast of
greater
demands for Portland cement, glass and numerous other
essentials

add

to

the

bright

outlook

for

refractories.

Large

expenditures are scheduled for urgently needed
new plants by utilities.
Emergency plans involve an out¬
lay of billions for defense.
The manufacture of refractories has kept pace with the
industrial progress in scientific
develop¬

tremendous

ments. Rapid
and in

evolutionary changes in conventional proc¬
many cases, the employment of entirely new

have created the need for types and classes of
previously had not been commercially

available.
come

record

a

mills

breaking sales

Research

of the utmost

In

the

and

close

carried

set

in

year

somewhat.

■

For the whole electronics
industry
1955 was a boom
year, and electron¬
ics is a good barometer of the econ¬

in general.

omy

tions

are

in

all

most

capital

With

to

18%. Passenger miles flown by 'Northeast amounted
estimated 116,000,000, .up 11% over 1954.
These improvements in our
everyday, business per¬
an

mitted the reduction in Federal
east
-

by $260,000,

ress

was

made

a

on

-

.

proceeding.
Public
Examiner
in

1

Thomas

of Air

Operations

recommended that Northeast be

authorized

to operate to Miami

by way of Philadelphia/ Baltimore,
Washington, Jacksonville apd Tampa. "

TV-

continued

evolutionary
year

the

and

growth

more

rainbow

its

None of

most

significant event in 1955 for Northeast
was the placement of the
largest hew Aircraft order in
ihe history of the
company. Northeast ordered 10 Doug¬
las DC-6B

airplanes at

$14,000,000.

media.

Motorola

First of these

new

in

present

routes

tic

Florida

addition

Paul v* Galvin

has

to

the

good sales record made by elec¬
year was also distinguished
by a
number of technological advances in the field.
Progress was made involving transistors, and Motorola
in

1955,

the




us

can

see

are

two

for service

are

and

cities

should

routes be authorized.

extension

of

Northeast conducted
tentative negotiations for the
purchase of jet airplanes in January of 1955, and liaison
between Douglas and Boeing,
plants on the West Coast

Northeast

and

was

continued through the year.

The growing volume of air traffic,
great as it is, does
not offer immediate hope-for
reducing the cost of air

travel, mainly because mounting

in

expense

American economy when compared

to 1940 prices.

,

^

FREDERICK V. GEIER

The
track

machine

tool

industry enters 1956 with

clear

a

ahead.

Just when the overall
economy experienced the 195455 soft spot, machine tool builders were
faced with the

the

economic

road

One

operating
force

is

on

our

pulling

our

to

extensive

design

new

in

machine

models

new

Along with this
changeover to

machines

stimulate

advance

matic

and

the

tool
new

effort

buying.
methods

time

productivity and auto¬
Thus, the industry

the

transition

business with

new

to

peace¬

product that

definitely challenges replacement of

economy

when businessmen should watch

in

operation.

completed

in

On the opposite force there are the bad farm
prob¬
lems, the high tax structure, the uncertainty of political
elections, the high interest rates, and many others.
year

the

came

war

output to ordinary

peace-time volume.

with too

economy

peak

emergency

unveiled at the Machine Tool Show
September revealed a decided

are

a

providing

air service has made it inadvisable. But at
present rates,
air travel is one of the lowest cost commodities
in the

many

tools
Frederick V. Geier

of
in

the

use

obsolescent

machine

today.

Coinciding with the current

of almost every segment

I think this is

Northeast's

last

of our economy.
Inven¬
high, credits are highest in history, deficits in
local, state and Federal Governments, the trend toward
higher wages, all are pulling in the direction of inflation.
tories

company's

.V

The

upward and the other force tendency is downward. On
the upward force there are the present artificial posi¬
tions

delivery in

the

over

New

England, New York City and
Montreal, and for inaugurating service to Middle Atlan¬

GASSER

down

forces

opposite directions.

the

selling a few sets every day on demand and is at¬
tempting to boost industry color sales by encouraging
color programming as one sponsor of the
daily, hourlong dramatic colorcast "Matinee."
In

total cost, with spare parts, of
V
1
I

aircraft is scheduled for

January, 1957. They

certainty.

There

been

tronics

a

1

The general impression is that 1956 will
be as good or a little better than 1955.
Generally speak¬
ing, I agree with that, subject to a few "ifs."

gradual

through

progress is ahead for

-

.

"Another

.

radios.

Color

L.

always-difficult transition from

W.

5

proceeding were held before
Wrenn during'the summer, and

December counsel for the Bureau

of the CAB

.

W.

much

*

-

hearings in the

Chairman, Gary National Bank, Gary, Ind.

During the year, between 7,500,000
and 8,000,000 TV sets were sold
along
with more than 13,000,000 home and
car

subsidy paid to North¬
14% reduction from last year. Prog¬
Northeast's application to extend its

routes to Middle Atlantic and Florida cities. The
applica¬
tion is included in the CAB's New York-Florida route

areas

the factory to the
farm, from
military to public welfare and

education.

over

up

an

from

the

operation.* Pas¬

numbering about
1954, and the
history that pas¬

11% increase

an

the half-million mark.
Ton miles of air express carried
by Northeast in 1955
were
10% ahead of the previous year, and freight was

appreciable backlog of orders and taking into
consideration the broad scope of optimistic predictions,
it is reasonable to look forward to a banner year in the
refractories industry.

Electronic applica¬

involved

now

ceased

iV"*'

exceeded

research facilities.

and

Early

\

'

President, The Cincinnati Milling Machine Co.

recent years, Harbison-Walker has inexpenditure at an accelerated rate by
many millions for the construction of new plants, mod¬
ernization, mineral resource developments and additional

Motorola

pated.

airline's

all-time, high,

an

Northeast's: 22-year

carried

quality control have be¬

importance.

year

another good year in 1956 is antici¬
in 1955 the company set itself a target
of $225 million in sales and it now
appears that final
figures will show this to be exceeded

for

v'i-.

refractories which

President, Motorola Inc.
Nineteen

established
_

esses

V.

current

'

processes

PAUL

the

mand for steel, the production record
of the past year is expected to be
Earl A. Garber

v

^

_As indicated by^therTarge backlog
and

the

^ast:ea^regl#^ed^^

aluminum,

copper and others as well as
Portland cement, glass, steam power
generation and numerous others of

orders

1955

\ Northeast AirUnegMji^the
in almost every phase of the

sengers

nickel,

of

in

over

brightest future ahead for the; air /transportation indus¬

second

nonferrous metals, such as

•

year.

try in the coming months;

phase of the manufacture of almost everything
to our everyday needs.
While iron and steel,

major importance.

.

travel

19%

580,600. This marked

These include all the

new

able equipment and airp«rt*:faeiiitiesr'. lut. except for
these two presentobstacles?;^^®thjng^bdt;;the|

possibility of economically using substi¬
tutes, refractories are used either directly or otherwise

President, Fruehauf Trailer Company

■

:-

GARBER

fied industries.

-

increased by}
George E. Gardner
previous year;.
It is unlikely that a) similar yrate
-,!.v
^
of growth can be continued iw
1956;: with present avail¬

the

-

of 1956 will be the greatest year in
motor transport's history — and, in¬
cidentally, the greatest year in Frue¬
hauf Trailer Company's 42 years of
truck-trailer building.
With Con¬
gress about to adopt a tremendous
national highway building program
.with trucking assuming an
even
greater
importance
in
the
American economy, with piggyback
(the loading of truck-trailers aboard

Air

about

products should

along with allied industries including
by-product coke, represent the larg¬
refractories, a considerable portion of Harbison-Walker
products are used in widely diversi¬

new

shortage of flying equipment and
inadequate airport facilities dit some*;-:
places will limit air travel growth tq.?>
a degree.
: ^00,:/v:;

;

est consumers of

created

passengers over many of- the na- '
tion's
heaviest traveled -: routes.V A-,-£.

President and General Manager,

some

attention

new

to

Harbison-Walker Refractories Company

in

with

will

sengers

common

showered

continue to growf- but ,
airline services will be available
y';

new

All. in all, 1956, should be a good year for the electranics industry.
What with the interest in communi¬
cations generated by the national political
conventions,

Without

be

industry's efforts in the

Traffic

.

EARL A.

will

by the nation's airlines in 1956, as a result
Aeronautics Board decisions in three

Service to the passenger will mark

*

our

i

Civil

sengers.

significantly.
■
' " "
are expected to decline some¬

public interest in and acceptance of
be at an all-time high.

recent

the

Car radio and home radio should sell well in 1956 and

microwave relay to grew

travelers

this is certain to result in increased
airline service to the benefit of
pas¬

In the product

.

GARDNER

route cases. ■> The decisions have
airline competition over most of the
nation's heaviest traveled routes, and

about parallel the sales rectrd of '55.
Commercial and industrial tw«-way radio should move
ahead moderately in the year to come and we
expect

_

The coming year

'56.

E.

major

sold—

'
*
''
"
gradual lowering of color TV prices

a

FRUEIIAUF

ROY

of

during this period of increased production and engineer¬
ing advances.
In 1958 prices might be in the $695-$895
bracket; $595-$795 in the 1957 product year and the color
TV price could reach $518 sometime in 1958.

-

v

sets

Air

and services

orderly growth during

summer

C

There should be

more

'

television

•

,

GEORGE

year of summer '56 to summer '57 we may see sales of
about 300,000 sets, with the one million per year rate of
sales being reached in the year beginning with the sum¬

,

playroom.

white

to

closely.' In other words, even though the
highly favorable, I doubt that the millennium
bas arrived or that it is time to turn the storm cellar
a

unforeseen condition

some

President, Northeast Airlines

year, and 50,000 sets should be sold in the prod¬

uct year of sum

outlook is

into

and

somewhat fewer than this year.
Color TV should continue its

be, therefore, that we are approaching a period
when there will be a cyclical change in the economic
weather.
At such times it behooves us all to operate
with a little more caution and watch our weather charts
little

gradual inflation unless

very

suddenly arises.

applications, and many new devices appeared
fabricating processes.
As for next year, there should be further expansion
of research, development and
manufacturing facilities
in the electronics industry.
This construction should
contribute substantially to the total economy.
On specific electronic products,
1956 should see at

It may

a

In

for the mechanization of

Military electronic sales

In spite of all these

very closely^ and bankers should screen their
very carefully.
general, I look for the economy to slightly favor

loans very,

in various

the next six months.

the national economy and the bold

Thursday, January 19, 1956

;

.

credits

new

ago.

.

wave

of plant expansion in the automotive
and related fields, the impact of the new

design machine
timely and effective in lifting orders to higher
levels.
Several surveys of capital expenditure expec¬
tations for 1956 pointed to more active plant expansion
programs.
In fact, the sharply-increased machine tool
tools

was

orders

booked

in

the

final

months

of

1955

Continued

on

show

page

the

76

Number 5460V.The Commercial and Financial Chronicle

Volume 183

r'W

j

down

Steel Demand Seen Unaffected in

Holbrook Director of

-

(335)

his

Event trfAutomobile Cutback

First Boston Corp.

.

election

The
!

of Luther

G.

Auto

' brook to the board of directors of

-.

:

f"

*

/.

«'

100

Broadway,
New York
City has been

announced

George

What's

D.

have

Woods, Chairof

man

t h

-Board.
-

■

;

Mellon

i

I

ceeds

I

car

nage.

f

production
■

Holbrook

G.

auto

in

of

(2)

their

some of them

divert

to

inven¬
are

tonnages

to

There

for

this

excitement

from Detroit is the

news

that

the

mill

backlogs

are

run¬

will

be

The

still the rule—not

are

deals

uncertain

steel

labor

out¬

look

money

in

the

negotiations

bank

until

eral

(1) the
'using this

business

side,

rosy

his

right

outlook

no

mind

the

still

gen-

on

the

steel consumer in
is going to turn

continue

for

available ingots is terrific.

and

structurals

items.

are

the

in

prices

strong
are

some consumers for

are

as

although conversion
being pressed as ur¬
before.

on the industry's new capacity of 128.4 million ingot tons,

steel

operations

scheduled

at

this

98.5%

:•

Plates
hottest

The ten-day shutdown of

FRANCISCO, Calif.—

shellev

Robprts

fr

*

First

urancn omce

Board

I

Bank

as

I

of Billy Boyle.

Boston

and

Federal

deputy

'lis S

Reserve

Holbrook

lit*®'''

director of General Rein-

a

i surance

f

of the

Cleveland. Mr.

of

is also

•

director

a

Chairman

■

Corporation.

Phila. Sees. Ass'n
j

Ilii

I
IIV/vl Iv'VVVi

PHILADELPHIA, Pa.—Francis
M. Brooke, Jr., partner of Brooke
&

Mm

111

Elects New Officers
..

'H-.

m

Co., has been elected President

I of the Philadelphia Securities As¬
sociation to
for

serve

ensuing
Mr.

the

•

year.

Brooke

I succeeds Rob-

t E. Daf-

,| e r

v

.-•> *

fron, Jr., part-

; ner

of

f:

I
I

.whose

C

&

son

annual

The
meet-

; was held

in fQII commercial production by

Solvents

Corporation. This

the result of years

A-'

I o-^ ing and elecI ' ' ;t i o n o f. t. h e
[ ■
Association.
.

of broadly useful chemicals

are now

o.,

term

expired,-

%

NITROPARAFFINS—a group

Harri-

I

to create

entirely

new

-

•/•••

of study and.investigation, promises

ehemjc||A«z°ns»

new

^r

Fri-

Commercial

chemical family,

by

■VV

c u rre n t

symposium

revealed

U'

Thayer, Baker & Co., VicePresident;
Spencer
D.
Wright,
III, partner of Wright, Wood &
-Co.,
Treasurer,-;,:and
Orpin" V.;

.

of

•

,-c

Superior emulsifier for cosmetics -;

•

.

•

Ingredient for longer-lasting, shinier

.

•

floor waxes,

Boop,-partner cf Echmidt,

>
.

,•

.

Poole,
Roberts-& Parke, Secretary.
1
Thb following were elected.-to
the Beard

V for;
.;

cf

Governors

three<*<years:-

to

•

-

R.:';

V/enzel of Hornblower & Weeks;";
DeLong

Additive for brighter,

faster dyes

(for synthetic fibers.

Monahan, Financial
•./•"j Vice-President of the Provident
Mutual Life Insurance Company;
i

Plasticizers that resist alkali corrosion

•

serve.7

Albert■ ; A.

H.

•

Fuels

needing no oxygen for combustion

"

Walter. W.
■*

' Walsten

&

Buckley,

partner; of;

Co.f-and Leighton

H.

-v

Essential

;

-r", Mclllvaine, Manager of the Mu-

•

:

•

'

nicipal' Department

of

reaction-stopper in producing

synthetic rubber

,

Goldman,

'

Sachs &

'

Co.

Experienced technical assistance is available
.to show you

Vickers Bros. Admit

Chrisiy & Hmmnnn

;

WillfSm

J. Christy and Conrad
r.(V. N. No^manm have been admitted as
V partner's of Vickers Brothers, 52
•. Wall
Street; New York City. Mr.
,

v
.

r
?
«

how the nitroparaffins and

their versatile derivatives

was sales manager of the firm and Mv. Normann

."improve
v

your

can

be used to

present products or

to create new products. For information

"

or

l"

samples, call

or

write

our

: --O

local sales office.

Christy formerly

Sales Offices in

formerly was syndicate manager
of McDowell Diamond & Co. of

Principal Cities

Frovider.ce, R. I.

Form NY & American Sees.
'

v

New York

ties

-

&

American

Company

has

•

with

offices

New

York

at

90

'

.securities
'.Lamb

is

a

Now R.
SALT

•

name

cf

City

to

business.

Securi-

formed
Street,
engage in a

been

Wall

-

J.

Merrill/-

principal of the firm.

Reynolds & Co.
CITY—The

LAKE

'*

Reynolds is

firm.

a

principal of the
"




--

PRODUCT

IMPROVEMENT

Co.,

-Judge Euilding, has been changed
to R. Reynolds & Company. Ruth
L.

FOR

firm

Reynolds-Raynolds

petrochemicals
EXECUTIVE

•

Commercial

OFFICES:

260

Solvents

MADISON

Corporation

AVENUE.

NEW

YORK

•

hav*

J 1
in the

Russ Building under the direction

was necessitated
by this appointment by the Federal Reserve

k
L

Co

Q

°Penea a

board

s

are

capacity,

Shelley Roberts Branch
SAN

Vice-President

the

week
of

compared with 97% last week.

vm*;

Buskirk,
from

being
plates

not

organization, whose resig¬

nation

demand.

still

Based

share of

a

the

Hot arid

sheets,

gently

are out of the way.

managers

compounded

labor

product

With

also

Premium

Allocations

the exception.

failure

cold-rolled sheets, bars, and wire

and

Despite the increase in steel capacity, the competition among mill

mid-year.-

motor

hysterical plate market.

paid by

1 their

significant

no

large plate rolling mill due to

ning to four months and incoming
business is matching production.

before

that

is
are

the

in

easing'in the steel market picture

.

companies

bruising

are

users

finding that Detroit is letting loose
of very little. V.VaVvv

terms of ton-

..

Reason
Luther

Arthur/

of that

I

in

and

B. Van

.

I

cancellations

some

have been less than the cutbacks

Sons, Pittsburgh,
suc-

:

been

apply on deliveries scheduled
for March. But these cancellations

sistant VicePresident of T.

.

happening is this: there

—to

Mr.

J

rebuild

to

and the certainty of a steel
price increase after the labor setknuckles in vain as they rush the' tlement—with or without a strike
mills to demand tonnages the auto —also will affect the buying policompanies don't want.
They're cies of consumers; Steel will be

steel

steel orders by some car producers

e

Holbrook, As-

j

arranging

national metalworking weekly.

by
.

to

tories, and

on

then, according to "The Iron Age,"

'

'

breather

are

cline
is
anything; more than a non-auto subsidiaries, such as ap¬
flash-in-the-pan, it's not likely to pliances.
show up in steel until March—if.
Net result is that other hopeful

Corporation,

!

cutbacks

Even if the de¬

demand for steel.

-Boston

i

production

having little immediate effect

First

The

Overlooked

fact

Hol-

add

a
a

to

stockpile,

over

'

opportunity

an

75

biochemical^
16,'

NEW

YORK*

76

The Commercial and Financial Chronicle y.

(336)

Continued

from

Our company, along with the department store indus-

Machine

costs

of

will

the

carry

production

of

As

result of

a

Current

off

initially abnormal costs.

the

demand
for

The

just

year

closed

has

the

been

the

banks

in

were

in

level

Our

world,
power

In

demand
throughout
the
It was an excellent year for
banking industry.
From the standpoint of banking,
the greatest single force making for
1955

the

was

vate debt.

business

general

record

before.
The

was

' greater

/

than

-

stability

The

effect

net

the

banks

of

retard

In

on

Loring L. Gelbach

tion

construction

should

be

more

than

ment, construction (other than residential), and defense.
A shift to a less restrictive or neutral credit
policy by
the monetary authorities is anticipated later in the year.
What effect it may have on the banking system will
depend very largely on the extent of the change in
policy.
It is anticipated that inventory changes will
limit the growth in business in 1956 to
be

tiply

a

vehicles

in

slightly

in

of

excess

1955

banking

restrictive

outlook

for

1956

is

Competition

continue

will

to

be

in

customers

A-.

V

economy.

and

advise

the

for

crease

over

A

general

welfare

of

is

of

one

the

A.

in

all

at

high point
employees are on a
are

a

and
full

week.

Companies with im¬
proved earnings have been declaring
increased dividends. Old age benefits
have increased both in numbers of
people
benefited
and
amount
of
benefits under the

more

liberal

so-

cial security laws. All these factors,
work together to keep retail sales at

believe, will
high levels. If there is

sa




a

slackening off

1955's

market for

department stores.

,

record

the

.

,

'

,'::**•■:/

.

.

.-'v'Vv"'

••'.

Under

Limited

diesel
and

The

cut

Super.;; Continental,

over

hours off

16

the

Vaneouver.^;?.^^^

•;

rapidly expanding development:of:Canadian

sources

is reflected in the

the opening

to

the

power,

Scotian

rail trip from Halifax to

contribution of

of base metal

areas.

new

re¬

CNR lines

.The Kitimat line,

,

opened last January, is now in operation for both pas¬
sengers and freight.,. During 1955, a rail line from Hillsport to Manitouwadge, Ontario* was completed and con-.

living that is first
continue

clearly visible on the Montreal skyline and; general con-;,
tracting work will begin early iti the new yean;; A start I

to

of

Chicago

Trust'( Company
traditionally,

Title

has

pointed

the

out -that,

construction

real estate

cycle has been

andw this

is

present

certainly

a

true

are
•

'

for

and

long
of

one,

"I

the

upswing which has continued

been

on the Terminal Centre Building :being
railway's' property -near' the hotel..' These
further steps towards reahzatiou
of^
the development - of the terminal area.*4'*U^

erected

and

'

made

the

on

j'

3 In an effort to strengthem'its competitive position- in
the transportation of motor ..vehicles, the Canadian National designed and ordered 25 new car tjansporters,

special box

Delivery is expected ih 1956.

credit,

the

wages

almost

from

it.

travel.

the

'

the

rising department store sales
improved profits.
With
new

work

1956

a

West and east from Montreal, new tr^ins and sched¬
ules brought added comfort and speed to< Canadian yail

and better family home

a new

Officials

one

Employment is at the highest level
history of our country, aver¬

the

meet

support the home construction and real estate market.

GIMBEL

in the

in

if

future

In recent months various
agencies
have taken action to restrict

already opened and
works, we expect our
company to participate in the antici¬
pated improvement for 1956.

oroaden

such gains

the

Ocean

to

effect of which has been to limit

supply

residential

of

funds

available

construction

for

financing.
seriously affected real
activity in the Chicago area
to : date,
partly because financing
practices
have
been
considerably
This

has

.

not

estate

other

fcales

caution

long-term factors that will

the

suburban stores

.

throw

to

few

years, vand
will be required iny" Donald Gordon
the .company is to
•
' :
' s'
sound financial position in an expanding

past

Canadian economy. The events of 1955 are both a meas¬
ure of the challenge and: evidence of current efforts to

and

.

and

we

growth

the

win and hold

GOODRICH

expressed in the desire for

last year.

Gimbel

creates

more

in

headline in the New

The steady rise in our standard of

less

tinued

A.

•-

in

President, Chicago Title & Trust Company, Chicago, IlL

will be the largest in the history of
and profits should show a substantial in¬

age

ciency

•

Most economic indicators portend a favorable outlook
for the coming year both in con¬

Bruce

effort

anyone

PAUL W.

1955

company

•

has /,

made notable gains in operating effi¬

mul-;.

since 1942.

V;

BRUCE

Sales

that

human/;and| materials

The Canadian National system

.

President, Gimbel Brothers, Inc.

our

tion of both its

wind, but I sincerely feel that those who are bearish
on the
coming year and the years ahead will find them¬
selves, as their counterparts in our past history have
found themselves, profitless and disappointed because
of a lack of vision and of faith.
• yy1"
'

1956.

and

a

•

moving ahead, on/;
broad front towards better Utiliza- "

resources.

y,y
not

With restrictions eased,
position to be of even greater

a

to

economy.

Ally of the West,'"

themselves

would

other.#!

in

as

competition;?; the tCanadian;

highly

a

in unabated fashion

stability..
I

1955,

years,

a

world with the work

a

York "Times" of last Sunday
proclaimed, "Is the Force
of Freedom." Free men,
singly and together, seek to im¬
prove

of

National has been

are

-Recent increases in the average rate of earnings received
cn loans and investments indicates a further rise in net

the banks

"In

Domestically, sales are
high. Internationally, sales are
stable, and only exchange difficulties, scattered, and far
from general, have kept them from
being even larger
than they are. .
< : i,:
•
prospects

in

volutpe

railways, was

stiffer

Jeeps, Jeep trucks, station

were

...

the

the

■

favorable.

policy should improve the rate of
growth of bank deposits.
The continuing high level
cf business activity is expected to maintain bank loans
at an overall level at least equal to the average for 1955.

service

.

in

by

by a sharpening of y
competition from yrucky; airplane^;bus and automobile. 4'; To meet, this f:

gain of 2 to 3%

rate.

credit

earnings of the banks in

accompanied

the world's largest manufacturers of

the world's

and

up

Personal incomes and industrial production

will continue keen throughout the year.
The

These

"The Unseen

offset by increases in expenditures for plant and equip¬

will

It is this

done

recent

sold than during 1954.
oversimplified statement may not.

an

increase

The

business

'

rolling adjustments.

1955.

in

in the nation's business in 1955. The
transportation industry as ai whole, ;both in Canada and

satisfactory year."

the outlook for general business.

residential

The Canadian National system shared, to a degree,

.

four-wheel drive vehicles face 1956 confident of

the

coming year is for further
Any decline in automobile produc¬

above

overdue.

be out of order.

The business outlook for the

and

x

■f,

the general upsurge

one

job that's ahead,

s

The outlook for banking activities in 1956 will depend

largely

express

heavy expenditures to make improvements long

As to the future,

;

Outlook for 1956

J

; -*»'

Canadian National * Railway; System;: ■

so completely diffused among so many.
In J
country, the Federal, State, and local governments

will show that last year more

restrictions

the

to

H'i-.
J?

■

Chairman and President;

social sense; the dollars produced are f inding their

a

wagons and sedan deliveries

•

rapid growth in loans,
restrict further expansion of bank deposits and encour¬
age a rise in interest rates.
was

Girard

segment of the various Kaiser-managed com¬
panies, the year 1.955, for the Kaiser Motors Corporation,

period of rapid economic growth.
cn

A.

.

necessary and

''

throughout; t h i

S.

-

,

nomic

<

DONALD! GORDOlSI^i;

changing world, and in

increasing, buying
has been expressing and will continue to

propose

ever

-policy
of
credit
restraint
adopted by the monetary authorities
early in 1955 was the principal re¬
straining influence making for eco¬

<

^4/

greatly

;

When the buyer or lender on

business

or

protection in virtually; every part of the country..

a year

perity been
this

in

y./ '. p'.

•

a

.'V

either resi¬
property obtains , a title insurance ;
policy, he is assured that the title is good: fin the event f
of any claim or attack against the title, .as .guaranteed,
whether the claim is valid of not, .-Chicago Title and <
Trust Company defends the policy holder, pays all legal '
costs of this defense, and, if a loss is suffered, reimburses
the policy holder up to the full value of the policy.
Such title insurance is today the accepted form of title

wayj into mote pockets faster than ever before in the
we had as sharp an eco¬
a peaceful period, and never has a
pros¬

The volume of credit out¬

-

is

-

for

world's history. Never. have

■

standing

gross

businesses in the Midwest

nomic rise in

in pri¬

growth

$400 billion
production.

our

broad economy and its promise

experience of Chicago Title and Trust Company 1
108 years of business

dential

countries

a

dynamic,

policies provide the owner or mortgage, lender - on real
estate with protection against claims that may arise to"

population
already is

our

economy

its

affect the title.

highways, the

itself.

creasing

in

other

•••? +

jobs-mean

and

history during which this pompany and- its predecessor
companies have been providing title service to buyers
and sellers of real estate in Illinois. >Its title guarantee1

is

country and much of the Western

our

the

increase

in

Ours
prosperous

period.

an

and

better

shifting character of

1

.

this

and

more

running around

most

in-

overlooked

***

people and people"
houses—in the city .and in the suburbs." We are

The

'

year

of

be

vessels of the world.

ocean

jobs

means

the future.

industrial
expansion taking place
everywhere, the tremendous increas¬
ing population at home, and the

in the history of our country.
.
With industrial production, construction, personal in¬
comes, employment and retail sales at record highs, the
services

not

*

always been

in the real estate field is based on

constantly strengthening econ¬
of all the Western World, the

omy

President, Central National Bank of Cleveland, Ohio

peacetime

with

breather.

a

must

agricultural

have

fortunate to live and have

a

take

or

What

centers.

GELBACH

GIRARD

have reached their peak plateau for
the near future and are due to level

technical advance essential to its role

L.

A.

staggering work load ahead of it are too
great to be ignored. Some of us are impressed by the
fact, statistically at least, that passenger automotive sales

This condition needs to be improved

LORING

operation

Evidence that not only this country, but the world at

the cutting edge of American industrial progress.

as

the

This

large, has

rising costs of materials and payrolls,

and

and

served

Vice-President and General Manager, Willys Motors, Inc.

put the industry in healthy financial position to carry

the research

best

region than we have ever
a crossroads for rail¬
roads of the nation; Illinois is about to become the
crossroads for the nation's trucking lines and a port of

mean

firms have been shy of working capital and have lacked
finances to replace obsolescent plant equipment to the
to

is

S.

snd of accelerated taxes and renegotiation, machine tool

extent desirable.

customer

new

backlogs indicate that many firms will operate at their
best peace-time levels with earnings reflecting improved
volume but also the disproportion of new design ma¬
chines going into production at

destination for the

the

initially

design product. Orders can hardly be expected to hold
the high levels of late 1955 when Government purchases
cf a long-pending volume of special aircraft machinery
for 1957-58 deliveries coincided with concentrated buy¬
ing for immediate automotive plant expansions.

We

,

improved.

1956 orders, but their

to
and

have

tooling

new

things to offer

new

many

share of

favorable

a

earnings

operating
heavier

with

firms

tool

will attract

and

dreamed.

of

buying for these programs is well advanced, as it must
be if deliveries are required in 1956.

industrial

try generally, is continuously exploring the use of new
self-selection methods and fixtures, which are being
adopted in such areas where we believe the convenience

74

page

Thursday, January 19, 1956

.

of

automobile

sales, it should help

type of merchandise

sold

Paul

W.

Goodrich

In the Midwest

more

conservative here than in some

other parts of the country.
and especially in the Chicago

metro¬

politan

region, the heavy rate of investment in new
industrial and commercial facilities points to a continued
high level of employment and prosperity for this area.
employment and stable family income will
inevitably encourage desires for better family homes.
Such rates of

With

reference to the

future,

we

believe that

a

great

deal is

happening in this area that will continue to stim¬
ulate the economy and affect the rate of both commercial
and residential construction.
The St. Lawrence Seaway, one of the most
important

developments, will add immeasurably to all that we al¬
ready have and enjoy in this state. It will transform this
land-locked prairie state into a virtual seaboard
state,
with

all

that this implies in the way of new

commerce

and

industry along our lake shores, our rivers and inland
waterways. This seaway, supplemented by the proposed
national

question
tinent

and

will

state

toll

road

systems,

should

beyond

that this region at the heart of the con¬
become a greater shopping, manufacturing,

mean

cars

each with

a

Jointly with the Canadian Pacific, the CNR extended
Quebec City, thus helping to bring more Canadians into
the widening area of television reception.
i
These and many other new developments in 1955 took

shifting pattern of railway traffic... Cana¬
freight tonnage increased over 10%,
mainly as a result of sharp increases in shipment of mine
products, base metals, construction materials and lumber
as well as most manufactured
products, especially auto¬
mobiles. These increases, which more than offset scat¬
tered tonnage declines in grain, pulpwood and
coal, were
not, however, large enough to bring total traffic to the
peak level of 1953. The most significant gains were in
dian

a

National

low-rated

commodities

and

this

is reflected in

a

lower

average revenue per ton mile than in 1954.

While there was no change
freight rates during 1955, there

in the
were

general

level

of

important develop¬

ments in the rate structure and its administration. A

new

Canadian Freight Classification was filed with the Board
of Transport Commissioners for Canada on March

1, and

on

the

same

date

a

scale of equalized class rates became

effective.
In a move to add to the competitive opportunities of
carriers, Parliament in 1955 enacted legislation providing
for freer administration of agreed charge contracts for
freight transport. Since the latter part of last July, when

the

new

procedures

came

?

capacity of eight;vehicles, )
r *'f

the CBC's microwave TV relay system from* Montreal to

place against

%

into effect, the Canadian Na-

Continued

on

page

78

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

J. E. Jardine, Jr., Now

L. A.

Continental

ceivables required

Copper

sion

to

membership

the

on

Los

An¬

geles Stock
Exchange
through the
i

t

n

a-f i

r

r m

transfer of the

membership
formerly
registered
in
the

of

name

Harry

B.

Brooks.
Mr.
who

Brooks,

has

been

associated

with

Jardine,

Jr.

W.

Staats

&

Earle

J.

by the

expan¬

&

held

on

common

share

one

shares

for

the

at

each

of

a

riveted steel products; pipe and
pipelines; steel snow plows; in¬
sulated copper wire and cable;

five

Jan.

16, 1956. Rights ex¬
pire at 3:30 p.m. (EST) on Feb. 2,
1956.

An

headed

plastic-covered wire and fine flex¬

by Allen & Co. will pur¬

chase any

underwriting

group

ing

unsubscribed shares.

eted

equipment; welded and

inventories

its

and

stainless

steel,

monel

&

Co,

TV/

.

■

:

.

;

Barneft & Greiner
On Feb. 4th Harold Barnett will
admitted
to
partnership in
Warburton, Greiner & Batkin, 120
Broadway, New York City, mem¬
be

bers of the New York Stock Ex¬

Form Embree Associates
William M. Brunett is
in

New

at

239

York

East

City,

of Embree

name

engaging

business

investment

an

offices

riv¬

A

51st

under

from

Street,

the firm

Associates.

change, and the firm name will
be changed to Warburton, Barnett
& Greiner. Mr. Barnett has been a

Franklin,

in

partner

Feb.

of

as

3.

the

earth-moving
ucts

be used to carry re¬

of

equipment.

Prod¬

the company are sold

for

New Golkin Branch

E Kleine Ooens
v/pCllu
is

conducting

business from

chandise

a

E.
securities

offices at 935 Mer-

t

Golkin

„

111.—Alexander

CHICAGO,

Kleine

,

T„

_

...

.

&

Co/has

New York under

Brooklyn,

L. Ward.

R.
Co.

since 1908, was

on

record

his

—

firm membership having been ef¬

fective since Sept. 14, 1921.
Mr.

Jardine, Jr. is the son of
Jardine,
who
was
of
the
Los
Angeles
Stock Exchange from 1926 through
1931. For the past three years he
John

Earle

President

has

been

Vice-Chairman

National Invest

of

in America

Committee, and

LOOK '56

FORWARD

THE

the

Week

member of the

a

Executive Committee for Invest in
America

Week

in

Southern

Cal¬

ifornia. During

1955, he was fund
chairman for the Ameri¬

raising

Red

can

Cross

California

and

now

Vice-Chairman
the

local

Mr.

in

drive

ARC

"V#i

"

'

mmmm

as

director

and

s

w&spawmz&yk

Southern
serves

<r

«

of

chapter.

Jardine, Jr., is active in the

Invesment

being

Bankers
Association,
former Governor and also

a

Chairman

dent

the

of

the

of

California

IBA

He is also

group.

a

former Presi¬
Club

Bond

of

Los

Angeles.

Lester, Ryoits to
Admit H. F. BeaSe
LOS

Calif.—Harold

ANGELES,

F. Beale will be admitted to part¬

nership

in

Ryons

Lester,

&

Co.,

,

Harold

623

South

,

Mt*.

H

WWmwm

Beale

F.

^I

Street, members

Hope

of the New York and Los

WMmkWwMWmWmWf

"

Angeles

Stock Exchanges, on Feb. 1st. Mr.
Beale has been with the firm for
many

years.

wraps

up

the idea of go1 in one clean front-to-back

sweep!

Lamson Bros. Admits
CHICAGO. 111.—On Feb. 1 Lam¬
son

Bros. & Co., 141 West Jackson

Boulevard, members of the New
York

Midwest

and

Stock

Ex¬

changes, will admit Robert M.
Sproat to partnership.
On the
same

date

Edward

F.

Thompson,
general partner in the firm, will
become

a

limited

partner.

Joseph
the
on

S.

New

Feb.

1

Lederer,
Stock

will

become

partner

in

Risser, Harmon & Co., 15 Broad
Street, New York City, members
of the New York Stock

On Jan. 31 Earl T.
of

the

from

Exchange.
Risser, member

Exchange, will

the five all-new

cars

of

Plymouth, Dodge, DeSoto,

See how
the

new

judgment and their hearts tell them: here are cars that
wonderful to drive, to ride in, to be seen in!

must be

comfort in a class by itself. See how easily they stop with
new braking systems unequaled for sureness and ease. See

effortlessly they steer—-with Safety

how

good look yourself. Compare these cars with any new
today—from any standpoint... in any price class.

Take

a

first is THE FLIGHT-SWEEP—the
design. From jutting headlight to
crisply upswept tail, this simple, clean line says power and
motion! This is design that borrows from tomorrow!
new

Viner,

they get into "Drive"—they just press a button of
Pushbutton PowerFlite! See how they go—with

the finest new engines: more powerful, more efficient, more
economical. See how smoothly they ride—with an all-road

note in car

people driving these cars, their faces tell you
they know they couldn't have made a better choice!

Look at the

Touch Power
' T

Steering that works all the time, not part time.
You'll

see

brings

you

safety too—for the forward look '56
the best-made bodies and frames . . . new LifeGuard door latches that are the safest you can have around
you

...

new

and Safety Seat Belts, if you wish.

Visit your

dealer soon. In the forward look '56 cars
you'll discover a new kind of riding add driving pleasure!

CHRYSLER

Edward A. Viner
A.

now seen
—

withdraw

the firm.

Edward

'56

Chrysler and Imperial.

freshest

Exchange,
a

look

What catches your eye

member of

York

forward

Their

cars

Risser, Harmon Partner

;

Millions of Americans have
the

partner

PLYMOUTH,

CORPORATION
DE SOTO,

CHRYSLER,

IMPERIAL

in

Edward A. Viner & Co., Inc., New
York City, passed away on Jan. 4.




DODGE,

See Chrysler

Corporation's Great TV Shows,

"Shower

of

Stars"

a

o+™+

kranch office at 16 Court street,,
direction of Gilbert

Mart.

-

opened
.

,

the oldest Ex¬

change member

&

Meyer

Barnett, which is being dissolved

luii

and

other alloy metal equipment; and

proceeds of the sale to in¬

balance will

Firm toBe Warburlcn,

under¬

Auchincloss, Parker &
Redpath; Bernard Aronson & Co.;
Goodbody & Co.; and Abraham

/&•

crease

the

ible wire; life boats and life sav¬

The company will use $1,500,000
of the

of

members

writing group include P. W. Brooks

sale

high-speed tool steel and forgings;
high quality non-ferrous alloys;
wire
screen
cloth; welded and

of

Other

& Co. Inc.;

and

dustries, Inc. is offering its com¬
stockholders right's to sub¬
scribe at $10 per share for 263,771
mon

rate

by sales represen¬

of the company.

dustries, Inc. is engaged primarily
diversified line of metal products.

Among the company's principal
products are carbon, alloy and

additional

the most part
tatives

1

Continental Copper & Steel In¬

&

HH

sales.

in the manufacture

ANGELES, Calif.—J. Earle
Jardine, Jr. partner of William R.
Staats

of

Continental Copper & Steel In¬

Exchange Member Offer Underwritten by
Allen & Co. Group
Co., has been admitted

LOS

77

(337)

and

"Climax!" Thursday nights, CBS-TV

the

73

The Commercial and Financial Chronicle

(338)

r.

Continued,

jrom

CRAWFORD

76

page

tional has arranged 28 new agreed charges with

bringing the total in effect at
Passenger travel
about the

same

I see

lines

National

fail

us

to

diminish

or

economic

new

in

dence is one of the

These

physical advances
Cape Breton Island

along with about

thousand

a

Four additional

cars.

rehabilitated

and

was

exception—old lines

miles, 550 of them in this

new

meant three and

a half million ties and nearly two mil¬
yards of ballast as well as extensive work on
long-term yard projects such as those at

lion cubic

bridges

our economy,

be

favorable.

CNR

Ontario,

main

to

line

make

between

for

way

Cornwall

and

projected

a

Cardinal,

seaway

power

reservoir.

Rounding out the railway's freight and passenger op¬
the Canadian National a complete
transportation system are its express, telegraph, hotel
erations and making

and marine services,
while

Moving

shipments in 1955

Canadian

reached

were

National

all-time

an

fast passenger trains,
up about 3% from 1954,

on

Telegraphs

high.

Private

volume
services con¬

message

wire

addition

the

to

microwave

TV installations, the
switching systems for
TCA in Montreal and Winnipeg—the first of their
type
installed

new

in North America.

the

to

reperforator

The CN-CP Weathe'rfax network set

Department

speed

of Transport was extended in
distribution of meteorological maps

the

wire-photo

Projects

process.

American defense communications
several

Since

of

most

the
rep¬

as

raw

materials,

reflected

the

gain

our

general

Thursday, January 19, 1956

.

was an

seemed
H.

expected.

unwise

to

It

me

has

always
place too

to

the economy; it is the patient's gen¬
stamina, and resistance that governs his life-insur¬
ance rating rather than the fact that he
may, at any given
period, suffer from a cold or some temporary inaisposition.
eral

In the business
area, the most compelling index is the
long-range prospect of how well our economy behaves
over a period of years or decades rather than
of months
or

quarters.

On

this

basis, it can be shown that our
long term has been excellent and,
short of war, should continue to be
satisfactory.
An important basis for
optimism is the effect of scien¬
tific development and research which has a
strong in¬
progress

the

over

Canadian

on

are

also

and

underway at

gan to take
struction

a

Queen

1955

with

Elizabeth

in

the start

of

Montreal.

con¬

Taken

together, Jasper Park Lodge and the seven hotels now
operating experienced a slight increase in pkronage
over the previous
year.
The company's marine operations also made
progress
Canadian National Steamships traffic showed a

in 1955.

moderate increase and the "William Carson" commenced
a limited service between Nova
Scotia and Newfound¬
land. The "Bluenose" and two vessels under
construc¬
tion in Scotland for east coast service are now
expected
to be in operation next
year.

Corporations like the CNR

are

becoming increasingly

dependent

on research and related staff work
in their
efforts to take advantage of technological and adminis¬
trative discoveries applicable to all levels of
operations.

The year 1955 witnessed
company

new

to put research to

economical

service

the

to

efforts

work

public.

the part of the

on

for

better

The

and

design

more

of

the

automobile transporter is one

example; others involved
grain handling techniques, performance tests on
freight
car trucks and
design work on a new type of pulpwood
car.

CNR's

industrial

development officers continued

contributed

to

Agriculture Department
for immigrants and ex¬

arrangements

tended its work in agricultural

related to traffic promotion.

During
in

1955,

the

every

field.

done, good results
ployment

CNR

it has

as

been in

the past.

ROBERT E.

techniques,
But it

programs.

Although

were

was

the biggest gains were

in job

remains

applying

evaluation
area

and

of

pro¬

to

new

be

em¬

In 1955 the United States aircraft
industry drove to¬
wards greater over-all stabilization of
employment levels
and backlogs —- with an
eye to increasing sales and

profits.
ment

of

business

but

economy,

it

years

made—training in signals, freight
many

in projects for

operation

is

other

facets

of

future

the

essential.

company

In

the

final

This




•

co¬

analysis the

corporation lies in the hands of its

and women.

natural ele¬

a
a

competitive
aviation's younger

-

men

Within the next decade,

between

$1,500,000,000 and $2,000,000,000 must be spent
by the aviation industry on expansion if companies ex¬
pect" to maintain their competitive positions.

HUGH

C.

GRUWELL

Chairman, First National

Bank of

Arizona,

Phoenix, Ariz.
The great migration of Americans from East to
West
which began immediately
following the end cf the war
and.which has so greatly accounted for
important popu¬
lation and economic advances in the Rocky Mountain and
Pacific Coast areas, continues with¬
abatement.

out

great

trans

traverse

Since several of the

continental

-

the

State

commonwealth

highways
Arizona, that

of

has

been

an
imparbeneficiary of this tremendous

tant

movement

of
people.
Instances
showing
this growth abound
but
they all net to there facts: The state

has

doubled

past

ten

its

population
and

years

in

the

bank

our

has

paralleled that growth exactly.
has

'state

added

dustry and

The

manufacturing

tourism

the

to

in¬

bases

extreme.

was

ther

industries
moved to

(1)

air business made

of

American

airliners

manufacturers

backlog of more than $1,000,000,000 for this
variety of plane alone. Piston-powered planes also sold
well, giving emphasis to long-range predictions that air
next

10

and

passenger

years

cargo—will

double

with consequent need for
every

Deliveries

an

in

the

type of

airliner available,
i-

data

ployment

indicate
was

for

that

1955

fluctuation in aircraft
only about 1%, the lowest on record.

em¬

As 1956 progresses, it is reasonable to
expect that airdiner orders will continue
strong and thus increase the
span of steady employment well into the 1960's.

This stability of employment will be of
direct benefit
to the nation's military
establishment, which could draw
on the established
manpower reservoir in the
event

of

the

past

varied

no

spending

Americans

as

a

whole

en

the

business

greater

com¬

care

a

additional
state's

water

farmers

allocated

to

turn

by

of

pany

First

than

the

to

inow

for

Calif.,

Pasadena,

National Bank

writer

became

Arizona

assumed
of

provide

to

up,

are

same

banking

now

time

service

receiving

of
the

Plans

Board.

to

careful

it is

belief the unprecedented

our

pros¬

in 1956.

GEORGE

GUND

President, The Cleveland Trust Company, Cleveland, O.
Business

as

a

whole

all-time peak
will be saying
1956. I doubt, however, that the
climbed

to

a

new

in 1955. I expect that a year from now we

the

same

thing about

The

rapid

business

as

in the past 12 months.

National

Gross

measures

the total

Product,

which

dollar volume of

activity, will probably be
greater for the year

around 3 to 4%

than
a

for

7.5%

There

next

year.

1955, which

gain for 1955
several

are

anticipating

its

compares
over 1954.

for

reasons

moderate tempo
Residential building has
a

more

already begun to decline

(after

sea¬

sonal

adjustment), and the number
dwelling-units started in 1956
is likely to be less than in 1955. It

of

Concept is that
project (invariably a cooperative job by
groups) is managed by one organization or com¬
This managing group is responsible for the cor¬

new

is doubtful if the production and sale
of

new

passenger

automobiles

can

repeat last year's remarkable record.
George

Gund

The

current

facture, assembly and testing—of each participant.
Research and developmental work
naturally came in
for stronger emphasis with the evolution of
these com¬

may

plicated

sion, will probably furnish

cumulation

rate

by

of

inventory

business

a

ac¬

concerns

slow down in the latter part of 1956. Credit

expan¬

smaller push than in 1955,

because the monetary authorities are likely to maintain
—"

weapons

Presidency

the

bank's

perity enjoyed by Arizona and the Southwest generally
over
the past seven or eight years will be duplicated

particular

some production
projects.
Exposed by the new requirements for modern

the

of

5

sum

hyper¬

than

into

larger

even

study.

with

Weapon Systems. The year 1955 saw, for the
first time, "R&D" projects which were
larger in scope

enable

acerage

an

the

At

the

greater

communities

ex¬

manu¬

will

desert

marketbaske!s

Arizona.

of

Chairman

expansion

more

Basic premise of the Weapon
Systems

activities—design, engineering,

Arizona

world.
On Sept. 1, 1955, Mont E. McMillen, Executive
Vice-President of First Western Eank and Trust Com¬

industry's economy.
by the U. S. Air

projects, demonstrates

to

more

productive farm land, and thus prov'de
contribution

held

quicker elimination of

existence the complexity of
today's ultrasonic and
sonic aircraft and guided missiles.

relation of all the

that

itself with

1956

denotes

The Weapon Systems
Concept, used
Force in handling major

many

signs

police

in
repetition cf sales methods which, while
and profit wise, nonetheless aroused
animosity. Otherwise Arizona's business¬

public

steady and well-planned.

a

to

volume

the chance for Tasting world peace.
time did the public relinquish its belief that
for defense in tnis perilous age should be

This attitude also

want

avoid

opinions of

But at

year,

superficial

are

rate of increase will be as

national emergency.

severe

to

To

scheduled

1958, 1959 and 1960 suggest
increasingly stable work force—and currently avail¬

able

Legislature met, repealed the law requiring a 2% tax
on
manufactured goods sold to government
agencies.
This repeal placed Arizona manufacturers on an
equal

the

total

traffic—both

legal structure
zoning regulations, and the like:
December, both Houses cf the

our schools,
the month of

in

the
Robert ,E» Gross

development work.
for jet-powered commercial
tnree

those

first time surpassed farm income, will
rising curve. There appears reason for
some
hope of an early and reasonable settlemept of
the Colorado River controversy and when that
occurs,

accelerated research and

gave

Just

continue

spending.
(3) Further emphasis of the Weapon Systems
Concept

1953

for

minished and the value of manufactured materials which

fense

a

jobs

last year for the

was
spreading general
by the public
of the
for "insurance-type" de¬

announced in

yvith radar and electronics have
signified their intention to do so,

or

anticipate that 1956 will parallel the success en¬
joyed in 1955.
It is believed copper production, in
which Arizona leads the nation, will continue undi¬

for

orders

Gruwell

C.

men

There

Record

Hugh

thousands

involving

some

be foreseen for 1956.

lished in 1955.

necessity

included

These great changes necessitated careful
reassessment
of the state's tax laws and its other

successful

backlogs of commer¬
jet, jetprop and
piston-powered airliners were estab¬

acceptance

Arizona

providing

1956

Record

oroers

identified

munity will

These important factors contribute
to that forecast:

cial

also

an

There

However, in

progress in

success can

which

economy
cattle raising,

footing competitively with manufacturers elsewhere.

smoothing out
its peak and valley
periods, and fur¬

pany.

growing cooperation of union leaders

raising skills and productivity.

most

in

is
in

recent months the

appraisal

training that*

One of the most encouraging features of this

work has been the

of

in

in the broad

claims, accounting and
activity.

much

achieved

personnel

plant

expansions and product testing.

of additional
who have streamed into the state.

GROSS

President and Chairman, Lockheed Aircraft
Corporation

Some fluctuation

guidance

A vital part of aviation's forward
movement involves
the need for new facilities to house research
work,

thus

treme dips and climbs in the aircraft

its

propulsion, firepower and
The quest will continue in 1956.

mining, farming and
extraordinarily lively retail com¬
munity. Within the year numerous

The Du Pont Company's research budget contin¬
ues at
the annual rate of $60 million or more and
we
have high hopes that it will be as
productive in the future

advisory services closely

expanded

every source for
solve tomorrow's problems

can

are

erally

During
to render assistance to firms
considering Canadian loca¬
tions.
The Colonization
and

searching

are

its

prospects. Very large expenditures
being commited to pioneering work by industry gen¬

(2)

form in

new

The

on

today

fluence upon future

points in Canada.

Similarly, the Canadian National's hotel operations be¬

firms

aerodynamics,

systems.

wide variety

large a premium upon short-term
performance in judging the health of

Greenewalt

in

industries.

always be

C.

.Aviation

the trained minds which

indi¬

activity and
a

shortage—the lack of qualified scien¬
and design superior flying

-

,

state

It is true, however, that reasonable
variations in the business curve may

important

tinued to expand.

for

satisfaction

and

Sarnia, Ontario, and Joffre and Garneau in Quebec. The
past year also saw progress in the 40-mile diversion of

express

sales

of

case,

laid to keep the Canadian National's trackage abreast
of the country's economic development.
In 1955 this also

grams

confi¬

consumer's

cation of progress in

are

are

The

Since

Company's production

of business

Railiners

no

Pont

in

put in service

were

optimism.

the

facturers

freight and passenger
began operating

new

diesel

Every year—and 1955

a

should

resents products sold to other manu¬

are

200 diesel-electric locomotives

of

Du

in Quebec and Alberta.

1955

1955

future.

should

and

motive servicing facilities and in passing tracks to get
the most out of new diesel motive power.
Moreover,

In

outlook

fect

being made all across
was linged to the mainland
by rail and road for the first time in 1955, on completion
of the Canso Causeway. Extension of rail lines was sup¬
plemented in 1955 by widespread modifications in loco¬
Canada.

by

.

tists and engineers to dream

Business in 1955 showed the full ef¬

Canadian

Throughout the system, many long-needed improve¬
ments are being made, enhancing its ability to render
good service and strengthening its basic earning power.

CNR

immediate

the

transportation market is larger and
more complex than it was a few years ago, and th£ CNR,
like other carriers, is constantly striving to adjust its
services to this changing market.
The process of adjust¬
ment can be seen on many fronts: in new trains and lines
and in line abandonments (of which there were eight
totaling 144 miles in 1955), in the extension of ''piggy¬
back" service and
incentive loading rates,
in faster
freight and passenger movement through dieselization,
in dinettes and coffee shop cars which in 1955 served
30% of Canadian National train meals, and in the addi¬
tion of truck routes for better service through integration
of road and rail transport.

the

the

during

peaks

principal ingredients of

-

'

The

1955's greatest

was

to believe that the confidence that has

reason

no

carried

was

year.

some

GREENEWALT

articles.

Faster trains like the Super

1954.

in

as

shippers,

end to 95.

year

Canadian

over

H.

President, E. I. du Pont de Nemours & Co.

Continental, together with special tours and incentive
fares, offset declines in immigrant travel early in the

up

.

.

"

,

Continued

on

page

80

Volume 183

Number 5460

'.The Commercial and Financial Chronicle

..

79

(339)

Continued

The

from

ticular

farm,

Si"£ ca,!?s are
the West
markets

effects,
a

the

in

severe

to

Here

areas.

export

most

found

are

all

need for

loss

had

but

extent in

aptitudes,

South, particu-

the

has

to his par-

common in areas

and

where

or

and

interests

of

larly

promptly
forgets. A properly prepared plan
is a joint product in which the

some

there is

form of intermediate

a

credit which permits matching tne
loan advances to the steps in the
conversion

the terms

and

process

of repayment to the expected flow
ot income.

.Intermediate Agricultural Credit
The need for intermediate credit to farmers is not
entirely new
It was an issue
throughout the

With the present cost-price situation
in
agriculture,
everything

borrower and lender

Changing Credit
Picture in Agriculture

of the

sources

to get the loan and then

9

page

mote

tally
in

interested

both vi-

are

and

which

possible

will,

fact, be referred to frequently,
should be subject to
appraisal

It

periodically, based on actual
achievements, and should be flex-

problems
Unless the borrower ibie enough to be modified
by
has the training or is willing to rnutual agreement if conditions

seek ?nd u.se,.tIie adXlce °f c°ro- require such change.
petent specialists, he is not apt to
be a good risk regardless of his
collateral, for
business transaction is

a

desirable

one

unless it

promises to be mutually profitable
to both parties.
in

appraising

the

borrower's

proposed

plan, there are several
points to be considered. First, is
the unit large enough or can it
be
made
large enough without
prohibitive cost to provide an ade-

Banks

with

sentatives

making

are

sucn

not

are

staffed

with

agri-J

cultural specialists may find it
somewhat more difficult. Banks

pro-

connection,

overlook

the

part-time

person

the

has

needs

of

farm

operators.

If

reasonably secure
off-farm job or can get one and
operates his farm on a part-time
basis, his loan repayment ability
a

help him
as

on

a

.sound basis where-

his farm earnings alone would

not

justify the loan.

The

management
in

today's

a

of

and

some

farm

new

past performance.

velopmg such plans.

,

^

-

credit

nnr

l^ah ^atistics

Will

hmve

the

borrower's

schedule

anticipated
income
realistic
in
making due allowance for weather

b^s
oasis

present two-way break

Patl01?s.
« s o

gage

state

in

when

great

deal

The

lending

the

is

in agriculture

as

present

wheat

fluctuations?

difficulty

farmers

small

no

m

market
and

of

many

cattlemen

measure

due

to

unwarranted

a

by the usually good weather and

we

now

best

war

lending.
Techniques which will permit this type
of lending need to be developed,

generated

make provision for years of uricontrollable adversity, but (it

making intermediate term
loans, it is imperative that a real-

should also require offsetting

istic and careful appraisal be made

anticipated returns.

of

t ,e

pre-

Pay™™f 'n yearS of higher than
It should also

take account of the possible effects
only the integrity,'industriousness, of quotas and acreage allotments
situation,

including

not

and collateral of the borrower but

and have sufficient flexibility of
aUernaUve enterprises to meet
plan of operations, at such conditions.

also his capability and the soundness:oi

•least

his

for

t

period

.e

of

the

The farm plan should be

con-

tcmplated lean.
t

As

mentioned

before, modern
highly complicated

technical

of

Just 10
Inc.,

a

wide

and

years ago,

was

document,

ing

farming is a
undertaking, involving
riety

i^continuine

him

unitwhich

promise

va-

business

laying

a

out

hv-

the

tn

xrai,1P

of be

data

needed,

such

prospects,

as

crop

classification

yields,

crop

duction goals, and
erations.
some

They

cases

spective
specific

for

with

his

the

be

s

on

an

a

pro-

preparing
farm

to

a'nnliea-

loan

tion.

Service of the Banker to
Agriculture

ajs0

be

The service that

a

banker

efficiency.

Bankers

perform

can

service to farmers
by helping them to limit their ex*
an

important

penditures to those items which
a™r most likely to improve their
efficiency and income.
Continued

serve

on

page

seeinghislifetime

self

& FAMILY LINES

Iraduallv 'disrated

Those

borrowers who cannot develop

p^nom1ralWn ?
eXer becahse of

o

f it

a

resources
f

b 1

P„TtfL Tff f^

ramd-

iohs

individual

often

results

improving his

with

nr

time, off-farm employment.
move

Svwitty 7U 1ttdu4&iunl Sout/l

orPb/cau3e

nafJprial

3?*^
S^ent thefr faim earnings

jatter

an

unit

e

lack of physical

n

This

in

the

own po-

S1l10n and aI the same time allows
the land to be recombined into

be regarded

by the borrower
usefless paper which he signs

...

larger

,

and

.

fi

more

n

efficient

units.

on

this operating

principle: good service is the best insurance
there is for

utility prosperity.

We feel this
our

revenues

to

In this

case.

decade,

customers

Atlantic Coast Line

least in

Lines Leased

operating

are

up

with Louisville & Nashville

Connecting Lines

84%. Our

our

10th year,

.

Desirable Plant Sites

Jointly

Meeting Your Specific

Requirements Are
Available In This Area

Indiana Gas &

Co., Inc., is serving approximately

96,000 natural

gas customers

communities, each with
an

at

have increased 58%.

At the close of

on

our

...

have increased 269%. Dividends

stockholders

Water

Lines Affiliated with

principle is sound

For Detailed Information Write:

in 59 Indiana

an economy

based

R. P. JOBB, Assistant Vice President

agricultural-industry diversity.

We will

gladly furnish

our

Wilmington, N. C.

annual

report to you on request.

.

.

06 e

INDIANA GAS & WATER
GENERAL OFFICES:




COMPANY, INC.

INDIANAPOLIS 2,

INDIANA

81

RAILROAD

im-

tt Scant

Indiana Gas & Water Co.,

organized

pan

Some appraisal

arrived

little

not
a

a

be

in¬

*:ows

broad outlines of the farm operation for the period ahead. It must
as

in

able

with

borrower in

plan

use

price

similar consid-

may

work

to

land

and livestock pro-

+y,P

n^ substantiallv

whet-

high
prices
during
and early postwar period.

sound plan for term credit should

In

earlier, Federal and state agricultural
workers
can
be
of
help,
They can help formulate the basic

doubtful value to tne

abnormally

methods

be

stated

a^nraking sich

the

it

than

the

optimism

will

As

partici;
ior appraising sucn pariici

for

is

as

such

to

and

must learn

we

more

about

adapted

loans.

reach

we

such

industry,

know

cycles

before

commcnplace
is

mort-

short-term

loans and

However,

on

plan

one

others.

of

break to include intermediate
term
leans, in addition to the

way

to

render to agriculture in financial
at, based on planning
has
been
mentioned.
the knowledge and judgment that Since a prospective borrower must
he exhibits in mapping his farm scrutinize his projected income
plan. Addition of or conversion to and
expense
picture carefully
a
new
enterprise always entails when a farm plan is prepared, he
some risk, and such moves should is less likely to purchase a mabe undertaken gradually and with chine or some other item that he
sufficient flexibility so that the does not actually need for greater
can

processing earlier plans will

Is

t iree- r

a

preparing

common

major

selves of the assistance of county
agents, Soil Conservation Service

institutions

more expeditious
subsequent
cases;

of

Many of the problems encountered

complex

reasonable number of years? SecCity banks can be of much
were
set up at that ond' is the land adaPted or adaptassistance^to their correspondent
tfsie.
The need always becomes able
to the contemplated use? banks in helping them to develop
greater at times of declining prices Much cf our present farm problem this phase, of their farm lending
and rising costs when farmers find comes from the misuse of land. In service.
In addition to the tech- pian can be slowed down or
themselves unable to finance such spite
of years of concentrated-meal assistance, which the city speeded up as developments warexpenditures from one year's net emP^asis on s°il conservation and banks can provide, they may at ranf.
earnings. It is especially pressing PrcPer land use, we still have vast
ke asked to participate in
At first this farm planning may
at present because of the
rapid acreages with a low or hazardous the larger loans foi wn c
t e seem 0ner0us and costly. Howgrowth in intermediate t:rm items fr°p potential that should be re- local
banks rcsouices aie noj; ever^
experience gained in
needed on farms
Snmo dav
turned to grass or nmoer.
adequate. A sound farm plan and
day our turned to grass or timber.
1920's

handling

submitted

potential

the prospective borrower

consideration

basis for the

as a

in

should

we

credit

farm operations—can be appraised
to some extent on the basis of his

his family and still leave enough state agricultural people in deover a

to

with agricultural people and those
without them should avail them-

Quate living for the operator and personnel and other Federal and

marSin to rePay the loan

done

greater efficiency.
this

not
a

be

can be based on these earnings as
agricultural repre-;well as on the earnings from his
ideally suited to farm. Thus, it may be possible to

loans, and they appear to be increasingly interested
in this development. Other banks
which

In

should

80

The Commercial and Financial Chronicle

(340)

Continued

from

in

On the upside,

there is little doubt that nonresidential
construction will have another big year in 1956. Busi¬
outlays for new plant and equipment, one

of the
major factors in our economy, promise to increase sub¬
stantially. State and local governments will spend more
lor highways, schools, and other public works. And with

We

envision

I

continued

FRED

G.

GURLEY

Santa Fe received 18

ing the

President, The Atchison, Topeka and
Santa Fe

27

Railway System

Business generally has been

good

as

Income

]
i

M

K,:,

will
be approximately 10% above that of

\

1954 but lower than the peak peace-

j

''1*1

-

$'t' -3

•

*s

J

is

I

evidenced

by

fact

the

that

/

FREDERICK

to slow
rise

(1947-49=100),

freight

new

cars;

provements
and

this outlay, $49
purchase of 5,125
$25 million for im¬

7

or

to

roadway,

Fred

G.

Gurley

equipment; $15 million for new
train cars including 45
Hi-Level

the

for

cars

new
El Capitan to be inaugurated
in June of next year, and $13 million for 80 new Diesel
locomotive units.

addition

In

Capitan

the

to

inauguration

principal

of

projects

the

Hi-Level

new

scheduled

for

El

auto

laying of approximately 300 track miles of new
249 miles of which will be continuously
welded), the installation of a Telersgister electronic res¬
ervations system
in important ticket offices, and the
of

work

on

modern

a

retarder

yard

at

of

The

$6

in

As

Corwith
Hagemann. Jr.

will

Nov.

Demands
soared.

processing machines in its accounting department

that

stalling
freight

during

head-to-fear
trains will be

end

1956

of

communications

radio

the

banks

also

between

nine

struction

miles
on

of

traffic

control

the Coast lines.

pleted, Santa Fe will have
traffic. control
We

expect

Santa

a

signaling.

'

of

bill

wage

ready negotiated

total of

;

increase

an

Fe's annual

.

at
as

a

\

railroads

will

million

am

one

of

1
The

result of increases al¬

now

At

who

believes that

President's

Cabinet

Committee

recognizes that the time has

come

reliance

"cornerstone of

on

the

transportation

by

Even

protected'the traffic and
costs/

The

railroads
freedom

Committee

and
to

vantages.

the

base

make

to

pass

on

so

and

1955

the

about

Reserve

must be

$11

alarmed

Banks

balance
cannot

at

sheet

the

1948

of

the

Federal

Reserve

$216

bililon.
Reserve

Even
has

above

their

credit

balance

characterized

as

1955,
of

several

Interest

the

full

of Jthe rate increases in 1955
TelT as'yet.' Banks now have larger

effect

for

losses

tax

purposes,

sell

to

on

customers'

1955.

in

Some

were

because banks found it
to provide funds to meet

some

securities

loan

Securities

securities

on

demands.

,

.

.

If loans continue to increase in

decline

or

1956, if deposits should
combination of both, banks might have to

a

furtheij losses this

Many

banks to

minimize

year in the sale of_ securities.
their losses in 1955 sold off

the short end of their
r

cut

down

their

portfolios. In doing so they have
liquidity and some have a very limited
currently in their portfolios.

of short securities

amount

These banks may be
to

forced to take some losses in 1956
liquidity position or to meet loan de¬
deposit withdrawals.

repair their

mands

or

Due

to

Conclusion
the

restraint

level

of

As I stated last year, the basic
of inflation is, too
many dollars, and the way to
stop inflation is to reduce the number of dollars, or at
least stop increasing the number.

program

of

feeling that banks

dollars

ing the Dow-Jones Industrial Average to

a new

are

bond

business

the

activity and

Federal

the credit

it

Reserve,

is

my

watching their loaiv portfolios and

accounts more closely

'■

*-

*

fe

4*

*

*•-*.*-

*

4.

*

n

%

•

into

ceeding
are

1956

confident

tions may

of

I

with

their

arise.

than

more

ever..

than

Banks

usual

are

prjo-^

.;

I./.

(.

Continued
I

■

'

f

|

1

.

f

■

t

t

-

caution,

but

ability to meet whatever condr,

all-time
f

w

of the year as now.

a

had

necessary

In spite of a tremendous bull market in
stocks, carry¬

»

as

active

billion

the end

little higher or about the same as they
Bank earnings should be higher in 1956 than
be

cause

its installation

■m-

taken

their

which

one

Even if the Federal Reserve this year

topping out the boom, the momentum
great that I would expect 1956 to be
profitable banking year with deposits
at

same

now.

1955

incur

year

so

Losses

according to estimate.

railroad.
year

the
may

Banks

its

reversed

by

the dollar from

power.

some.

and

during the

increased

keep

risk of lending in a boom period
Credit losses, small in 1955,
1956, but not to the extent,
in my opinion, to
affect earnings.
Loan totals will
remain high.
Bank dividends should tend to increase

restraint, total reserve bank credit has increased by
$987,000,000, moving from $26,433,000,000 on Dec. 29,
1954 to $27,420,000,000 on Dec.
28, 1955 to an all-time
high.
The total money supply even during 1955 as
measured

to

are

greater than normal.
may begin to increase in

concerned
today
short-term liabilities to

certificates

we

loan portfolios and the

by banks have increased from $6
billion. Included in this 11 billion

holdings

if

so

are

undoubtedly

since

policy of
supply. The de¬

with

haVe" not been fully

ratios.

expand

about

in

absolute

an

in

active "and

are

ultimately
they owe, or '

that

become

concerned

are

that

amount

their

to

Federal

stated

against inflation only until the pinch begins
adversely.

is

1955

rates

financially embarrassing.

the Federal

of

the

'

during the

are

effective

about

both striking.

policy of re¬
straint in mid-1953 until December
1955, there has been
an
increase in the money
supply of about $20 billion
as measured by the combined
figures of total deposits in
all banks
and
currency
in circulation, the combined
figure having moved up from about $196 billion to

project "involved installation of approxi-*
finately
103
miles
of
continuous
welded
ap¬
rail,
proximately 63 miles of which was done by a new elec¬
tric flash-butt welding
process never before used on an




of

lending, both in

are

directly

Any program to stop the boom will meet tremendous
opposition and for fear of starting real deflation, the
measures
to slow down the boom probably
| will con¬

liabilities in gold if they
Such gold withdrawals if
they occurred could

choose.

Since

higher
that the

to

bankers

90-day Treas¬
Bills of almost $4 billion. Foreigners have the right

prove

have

the benefits

operations

they

relation

reported
over

the

up

the

to affect them

an

lenders

their

out

carry

and

rates and tighter credit have never
popular with businessmen, labor leaders and poli¬
ticians, to say nothing about the voters. Even many

to demand satisfaction of
these

outstanding

The company continued

to

with

throughout

Banking Outlook Good

fall
are

the

Higher interest

periods, namely,

Increase—

billion

at

been

as

$2,6C5

They

fact

foreign

ury

the

of carriers with

economical

Certainly this is

from

48

Martin

depreciating further in purchasing

-■*

public, so that the nation's total transportation bill could
be substantially reduced.
Completion of our new direct main line into
Dallas,
Tpxas, was the high point of the current year. Another

American

the

are

a policy, the traffic would
gravi¬
transportation best fitted to handle it.

and

%

tinue to be mild.

other

Federal

ratios.

billion

for

as

recommends, therefore,

it possible

the

about

regulated carriers be given greater
their prices on their own natural ad¬

efficient

in

and

foreigners

Under such

would
most

revenue

and

sheet

other

tate to the form of

This

calls

which

follows:

1%%

38,543

over

indefinitely and

the benefits of low

regulatory policies

demand

$35,938

the

that

far in

so

12/31/52

in

Gov¬

industry operating at capacity
only increase prices and not produce
any more goods. After all the artificially created money
that has already been pumped into the economy since
the Summer of 1953, it would seem that our future
expansion should be financed largely out of savings.

(Last half 1952)

$4,729

1956 is tied

Chairman

can

6/25/52

increase

the

stated above will

as

yet
It is inter¬

expansion

is

repercussions

banking in

not

or

Board

this

meet

in

with

Z%%, but

it

indicated

He

inflationary

for

43,361

amount of money

regulatory program."

Today the. public is often denied
cost

and

as

re¬

been

year

lime in the future this credit expansion will
end either because the borrowers

an

banks

amount

Transportation
adjust our regu¬
forces"

has

reporting member banks (billions)

concerned

on

to

competitive

modernized

a

to

become

the

latory-policies to these competitive facts
"increased

marked

some

come

a

those

outlook

$43,632

absolute total of

regulatory
pattern still is influenced too much by the thinking of
the days when the railroads had a so-called
monopoly,
on transportation.
We must come to grips with the reali¬
ties of competition as we face it
today. The report by
the

moderately
the

to

that

"prevent another 1929

money
1956 still appears to be strong.
For the Federal Reserve Board to create new money to

Reserve

is

in

so."

do

to

country.

with whether

to be subsiding.
in loans of commercial

appear

six-months

Increase,.

along all right, but there still is an
wise and sound treatment of the com¬
petitive forces in the transportation field.
I

The

the increase

12/28/55-—

com¬

get

urgent need for

A

installment

(Last half 1955)

;//v;-■/;:g/i'4/tg//.;Z^;
$15M>

two

over

2,178 train miles of

least

not

6/29/55

being negotiated. Also antici¬
pated is a gradual, but continuing increase in cost of
materials and supplies.
Physically strong, well financed and well managed
or

does

dangerous

entire

the

bor¬

Total loans of

signaling under con-'/

When these have been

invite

have

compare

Chairman William McChesney
sub-committee of the Senate

a

endeavor

to

for

new supplies of money through the commercial
banking system with Federal Reserve assistance would

the fall of 1952 and the fall of 1955:

virtually complete on the main
Chicago and California.
We have two
Centralized Traffic Control projects under construction
on
Coast'and Gulf lines territories, totaling 189
miles,
line

boom

possible

high)

creating

to 2V4%
214 to 2%%

3

before

mand for loans

1% to 2

from

is

if

present time the demands for funds far exceed the sup¬
ply of savings, and that to met these demands by

2

advanced

it

(even

restraining the increase in the

through

and

rate

a

Federal

1V2 to

loans

at

Banking and Currency Committee
if

repre¬

credit

been

on

program

bank

testified

ernment's collective

residen¬

prime rate for large top commercial

The

esting to

in¬

our

Martin

overstimulated

policv

22, 1955

for

has

rowers

place in service an electronic microscope for
testing Diesel fuels and greases.
expected

operation

and let interest rates

the money.

opened, the Dis¬

the

credit

available

Federal Reserve Board

in

Reserve

\Vz%,

was

April 15, 1955
Aug.
4, 1955
Sept. 13, 1955—

will

is

at

made

econ¬

probably

successive advances in the Discount Rate

1956

Besides Tele register, the railroad will progress farther
the electronic field with installation of electronic

It

Rate

Bank

into

and

lower

from

the year 1955

strictive
H. F.

complete construction of a
Maryneal and Silver in Texas
and will begin construction of a line from
Hespiria to
Cushenbury in California.

<iata

and

starts

recoil

a

count

between

spur

housing

sent

million.

railroad

19-mile

month

in the

previous activity.

Yard, Chicago. The retarder yard will take an estimated
three years to complete and. will cost in the
neighbor¬
hood

production

tial

(nearly

start

best

thus

those who really need

approaching or has already at¬
tained
capacity operations.
Lower

clude

rail

the

increasing inflationary pressure.
attempting to do this has been

credit expansion

on

to

are

fast

in¬

1956

above

The current rise

time

same

down

sufficiently high levels so as to discourage un¬
necessary
borrowing.
The limited amount of funds

omy
has carried business activity
beyond all previous peaks. We have
record
employment and inventories
are being built
up, although not yet
at a dangerous rate.
It is apparent
that industry in general is once
again

structures

passenger

streamlined

points

1953.

cover

chiefly for produc¬

The

Boston, Mass.

Of

date.

that bank credit is used

see

The orthodox method of

tory

will

connection

Federal Reserve Board is faced with an
extremely
difficult, and so far as history records, impossible task
of trying to furnish funds for sound business
expansion

The year 1955 ended with business in d boom of
large proportions. Industrial production, as measured
by the Federal Reserve
Index, is currently at 144

to

in

year-end

purposes, i.e., transactions that will increase the
flow of goods and services rather than bid
up prices.

HAGEMANN, Jr.

present year's capital expenditures
totaling approximately $102 million
will be the highest in Santa Fe his¬
million

Federal Reserve Decisive Influence

deavor to

President, Rockland-Atlas National Bank of

the

made

tive

'

H.

1 think the future for our industry
good, and our faith in that future

being

restrictive

without at the

time year of 1953.

April 25, from

still
v

v

commercial
banking system can be helpful by
carefully scrutinizing all loan applications to avoid mak¬
ing loans for strictly/ speculative purposes and to en¬

Hutchinson, Kan., and Lubbock, Denton and White Rock
in Texas.

on

are

The

and by the end of 1955 will have received
passenger train cars.

at Denver, Albuquerque, Phoenix and Chicago
completed this year, as well as new stations at

were

for the year just ended

increased

stocks

with the December
financing and
adjustments. If this restrictive policy is
to be effective, it must be
pursued until the abnormal
upsurge in loans is stopped and the boom dampened.
the

offices

1955 from the standpoint of revenue.

as

tion

year,

new

of

policy of the Reserve authorities has
increased in tempo throughout the
year, but has been
gradual and moderate with the exception of the relaxa¬

A new signal repair shop at Topeka, new locomotive
servicing and car repair facilities at China Basin near
San Francisco, and new or improved ticket and traffic

good in San Fe territory

except in some agricultural areas which were adversely
affected by drought. The year 1956 should be approxi¬

mately

The

Diesel locomotive units dur¬

new

were

Purchases

-*

„

,

largely for cash.

Prior to 1955 we had 22 flat cars in Piggy-Back serv¬
ice, and by the end of the current year we will have
equipped 46 additional cars, bringing the total to 68 cars.

1956.

3,436,000,000

*3,973,000,000

La test available.

70%.

.

Cleveland

prosperity for

to

ha3

market

$2,445,000,000

Margin requirements

new

We now have 30 electro-mechanical temperature con¬
trolled refrigerator cars for handling frozen food, with
200 additional cars of this type under construction.

the past year the Cleveland area has enjoyed a
increase in business volume, employment, and

income.
in

2,350

1953

31, 1955

*

60

received

the stock

in

31, 1954.—

Oct.

freight cars during the year,
including mechanical temperature-controlled refrigera¬
tor cars, "Damage Free" box cars and insulated box cars.

personal income high and rising, consumer spend¬
ing should show a further gain in 1956, particularly as
to nondurable goods and services.
Over

Dec. 31,
Dec.

main tracks.

total

notable

where flash floods have

been a problem.
Vapor-drying treatment of ties was stepped up at
Somerville, Texas, and Albuquerque, N. M., plants with
a marked reduction in splitting of hardwood ties as com¬
pared with air seasoning, and the company's mechanized
tie gang total was raised to seven gangs renewing ties in

of the

ness

the West

Thursday, January 19, 1956

.

high of 487, credit employed
only increased as follows:

programs of Centralized Traffic Control, head-to-read
radio on freight trains and high water detectors at points

78

page

policy of credit restraint as long as there is any danger
boom getting out of hand.

a

.

.

^

on

,

page

82

: t t i, t,».' t > 1.1

1

Volume 183

Number 5460

Continued

from

The Commercial and Financial Chronicle

...

79

page

of

j

(341)

credit

ening

;

It

should

be

not

implied

meeting

these

need to know

from

credit

desirability of

needs, particularly in the intermediate term

several

prospect

for

provement
further

to

Federal

this

stated

Federal

in

connection, the

one

credit

re-

law

all

to

examiners

Federal

no

has

letter

a

Reserve

there is

tics and conditions of such lending,
So far, I have dealt mainly with

re-

Board

Reserve

cently

regulatory

some

or

to

:poses

and

to

be

Some

,

agricultural purthat such loans, made

bankers

have

attempted

have

may

were

been

if

not

criticized

the

terms

of

being met

by

increase

be

that

necessary. over

before

yea.rs

liquidated.

the

tively

of

could

be

debt
9%

It is also possible that

real

bankers may not have real-

.some

ized the needs

/tunity

for

or

potential

profitable

service

the

to

the

to

in

This
with

plan

as

quickly

protection
a

in

data

credit

at

present

the

of

is

properly

and

with

a

loss

do

that

increase in the cost of farm credit.

is

further

is

expected.

available

the

value

compared

a

of

amounts

if

and

he

We have little

term

of

on

with
farm

of

20%
debt

assets,'rethe

in-

machinery,

livestock

7\>
m

(

sijiii

/

pur-

''
,

CUBA

f.fm

DOMINICAN
REPUBLIC

-v
■

SBp

%:•

1

•

isugar

'/>

-vn

v«,.

HONDURAS

is
GUATEMALA

flour!

EL

NICARAGUA

SALVADOR

COLOMBIA

COSTA RICA

healthy situation

be maintained,

PANAMA

private

debt.

tremendous

This

indicates

demand

cacao

ECUADOR

Some

pressed

intermediate

that because of this

dition

fear

agriculture

versely

affected

has

been

would

by

the

for available

credit.

we

portant field.

to

increase of $200 billion in nonfarm

meets

lending to farmers and

con¬

leadership in this im¬

only

economy,
total
farm
debt
increased approximately $10 billion
jn the last
10 years against
an

knowledge of the

extent

your

Compared with the rest of the

the terms of the agreement.

overall

tinue

farm

While the legiti-

the end that this
may

financing will be

the

have the

imagination and initiative to

slight

challenge

am sure you

evi¬

these

rela-

must be met, it is important that
it be done with discernment to

knows exactly what

promised

real

a

I

is

in

higher in earlier

even

While the total

of falling prices.

The borrower is thus

in

terms

is

mate needs for agricultural credit

specifically and accepted by both
parties so the borrower, as well

assured that trie

There

empha¬

some

interest

not

farm

these safeguards be written down

tne lender

problems.

even

accentuate

in

Conference

your

-

chased on credit, it is still low
compared with 19% in 1940. It is

that embodies the necessary safeguards.
It is much better that

as

agriculture

of

it

agreement

loan

of

results

this

at

dence

Mortgage

fleeting, at least in part,

afforded

prepared

ance

the

though

it

man¬

Your attend¬

re-

that

represents

market

estate

in

position.

represents 11% of total

possible,

as

be

can

on

production is to the

buy

indeed fortunate that this healthy
debt situation exists at this time

minimized

advantage

hehce

help farmers learn better

agement techniques.

pro-v

be

the

of

cost

has

prices and

of farm

to

on

1:10,

creasing amount
equipment,
and

or

cost

any

pressure

total

1:5.3 to

Lenders, of course, need protection, so if a lending operation
is not going properly or there is
danger of loss the operation can
out

nonfarm

pro¬

min¬

1945, the

debt

available

strong

years.

.

straightened

im¬
any

prices,

upward

will

few

a

To the extent

in 1940 and

oppor-

this field.

1940

farm

investment

agricultural

might

period

a

loan

added

tunatelv.

though

even

renewals

imize

furthering
and that

which

to

This

squeeze.

in

farmer

restraint

material

farm

efficiency

credit

show which of these two
predominate. We do know, however, that

note

the lender and the borrower both

understocd

agricultural production plant
changing demands of our

the

represents operating losses, it is a
matter of grave concern. Unfor-

ex-

the

From

total

efficiency.

It

is entirely possible that such loans

aminers

are

the

cuctive resources, it may be in'dicative
of
increasing productive

to meet this situation with annual

.renewals of _short^term loans.

There

To the extent that rising debt

fleets

are not
undesirable,

as

agricultural

any

already

cost-price
immediate

little

in

is

the

for

From > 1945 to Jan. 1, 1955 that
ratio has narrowed slightly to 1:9.

for

considered

the

assets dropped from

sound credit basis,

?on a

of

problem.

make.

ratio of

regu-

{banks from making .intermediate
loans

phase

say

strong

a

general observations I would like

that

lation which prevents commercial
'term

of the characteris-

pressure

farmer

With

only

In

may

ductive

The

from

would

due

community. There
pressing need to improve effi¬
ciency on many farms, to adapt
a

increases.

suffering

ing and

were

we

to

serv¬

to

farm

loans

then,

days

ice to the farm

total

is

that agriculture is still in

these

domestic and export markets, and

the

striction.

of

bankers

needed

squeeze.

some

country

continue to lead in financial

..

,

closing,

5%

the

credit

position and worthy of the

things

felt they
restrained from making such

than

less

costs.

In

that

farm

credit

study the extent of bank participation in intermediate term lend-

have

realize

we

outstanding

represents
farm

in

capacity

this

of

cost

credit

years.
Others, which are
equally interested in serving their

customers,

the

is

in the not too distant future. It is
hoped we will learn from the

doing
excellent job in this field for

an

and

when

sized

tight¬

beginning to be reflected in price

considering the
study of agricul-

a

crowding

areas

tural lending by commercial banks

Some banks have been

area.

many

The Federal

more.

is

mand

Reserve System is

not

are

While

increase

may

farmers, it is rela¬
tively to their advantage. The rest
of the economy is
booming. De¬

The Changing Credit
Picture in Agriculture
these remarks that banks

restraint.

credit

credit cost for

81

any

be

ex-

coffee

con-

ad-

measure

HOW ARE YOU OH

READING
THIS LIVING CIRCLE STRENGTHENS THE AMERICAS
The

Maya civilization, centuries

great

ago, rose to

Why? Perhaps because this remarkable people
relied

on one

crop—corn; or

economic and cultural
Check your

future against these present

lumber, bananas,

because they lacked

now

We of the Americas

•

Growing markets, high buying

•

Friendly government, favorable taxes

one,

•

refrigerators, telephones,

realize that Interde¬

our

survival. Today not

Thus

we

have

that

a

High worker morale, increased productivity

•

Dependable electric
advantages

ventures

can

ground"

study.

tion

from

be

local

relocation

but

many crops

and products flow north¬

ward from Central America

.

.

.

We'll

gladly

Service, P. O. Box 3100,

assist

Address:

in

or

entirely

coffee, hides,

friendship and better living.1

United Fruit Company

new

securing

Industrial

General Offices:

informa¬

80 Federal

St., Boston, Mass.

Development

Miami 32, Fla.

United Fruit Company has been serving the Americas usefully
for 55

FLORIDA POWER & LIGHT COMPANY




and

people of the American Republics closer and
closer in bonds of

fully realized only by extensive "on-the-

sources.

tractors,

living circle of economics

power assured

for

cars,

strengthens the Americas, bringing the

Climate ideal for living and working

full

and Central America's

power

•

Florida'.*?

...

goods and services flow southward. They buy

advantages which Florida offers your business:

pendence is the key to

abaca

other manufactured articles.

with others.

contact

cacao,

Dollars for these crops

heights and then perished in the jungle.

years—employing and developing human skills,

conducting extensive research, cultivating, transporting and selling

bananas,

sugar

and other

crops,

and expediting communications.

j

82

The Commercial and Financial Chronicle

342)

Continued

from

ELVIN

points and designated port cities handling international
shipments by both air and surface.

80

page

Recent and future arrangements and new services de¬

HALLANDER

E.

signed by Railway Express to bring world markets and
sources of
supply to "Main Street U. S. A.," represent an
emphasis on international shipping which dates back to

Corporation

President, Lynch

Lynch Corporation serves two major growth indus¬
tries:—glass containers and packaging.
The current boom in glass bottles appears to be a
continuing development during 1956 and, consequently,
our
production
of
machinery for

the

above

1955

4 While tin

cans,

levels.

plastic bottles and
cartons
have enjoyed

milk

paper

much

good markets, glass bottles are still
used for 96% of all home deliveries
and

on
a

1956

our

operations.

its

payroll

million

water

with

routes.

a

anticipated

to

as

be

a

would like

about

at

higher than they

of progress.
the

same

than

motor

to

conditions

of

and

shipments

Oil

oils
that
equaled in several
Such

bursts

demand

a

heating

had

us

speed will

gasoline

was

foul

any

solution

Gross sales are
level or slightly

see

these

of

available to

industry

1955.

time

L.

We

play

going

destructive

who

full

by

foresee

the

business

widespread opinions
financial

and

John

1956.

consumption
time

would

of

all

should

goods
mean

types of
continue.

realize

peace¬

a

cure,

seemed

but several of the
that might

programs

to

be

"Live

break-down

a

to

that

be

ahead.

Confidence

business outlook is based

on

in

The
of

the

the

ing

A.

L.

larger

faster

markets;

methods

sus¬

improved

.

production; the
growth of service industries; greater
leisure time activities; and a
grow¬

Hammell

ing

foreign

trade.
Continued
low
inventory practices at retail levels and the needs for fast
stock

replenishment also

The

in

railroad

new

lines

industry is investing billions of dollars

rolling stock and improved facilities. The air¬
buying aircraft which will usher in the com¬
jet transport age.
Necessity will soon force the

a

construction of

peacetime

All

these

an

military

factors

confidence

the

golden

transportation still lies ahead.

the

hicles

kept

service
of

for

3,000

new

put into service.
new

express

during

1955

cost

of

13,500
In

such

automotive
accordance

fleet

used

was

in

installed in

handling equipment
and

new

other facilities.

1955,

cars

at

Express

completed

arrange-

^nts with Seaboard and Western

Atlantic
ments

U.

S.

Far

and

East

traffic
rates

Airlines, a transline, through which express
ship¬
shipped between all points in the
cities in Europe,
Africa, the Middle and the

air

now

freight

can

on

one

through

were

be

waybill.

express

reduced

To

stimulate

foreign

channels, first class

late

in

the

year

by 25

export and import shipments between all U




rail

trade

express

to

50%

S

shipping

on

heights

over

is

Trust

and

in¬

Company,

assume

a

that the economy will

year

after

year,

an

upward movement.
it

year

of

must

It

never

have

unparalleled
always

somehow.

and

boom,

end,

Robert M. Hanes

;v;v

,

the

future

to spread the current

are

If

years.

and

climb to steep

we

unsound

practices,

-

Frequently

is

checked

and

even

business

in

the

enter

we

services

J.

new

prevailing
outlook. Certainly

with

that

confidence

a

it

and

or
a

stuffs,
other
1956

at

thousand

the

and
items

of

goods

country's

will

be

and one
We enter

necessity.

with

peace

the

world,

sense
we

The

for

quest

better

doing things, the search for new
products for home and industry and

agriculture,
science
abated

—

go

vigor.
it

to

appears

should be the equal

tries
of

likely

are

me that, generally speaking, 1956
of 1955, if not better. Some indus¬

held

to be

future outlook.

banking in 1956 presents

a

somewhat

bepause

of

shortages

Our company is handi¬
because of this shortage. Our backlog
of orders for freight cars is at the highest level in
many years and should assure a year cf satisfactory
now

and high employment in that part of our
When new types of passenger car equipment

operations.
have been
of railroad

evaluated, we anticipate a substantial revival
buying to replace many of the present obso¬

cars.

divisions

Line

buretors

subsidiaries

or

industry

has

All in

our

better,

(W-K-M)

electronic

our

face

company

(Shippers'

cars

sales

cf

valves

and

at record levels, and the

are

divisions is progressing favorably.

all, I look forward to
W.

a

good 1956.

HARNISCHFEGER

President, P &

,

been

never

related products
work of

of

Our fleet of tank

Corp.) is fully leased, the demand for car¬
(Carter Carburetor Corp.) by the automobile

I will be glad to

II

Harnischfeger Corporation

give

my views, as I see them. Some
predictions in the past have not been too good
and, in view of the fact hat the government is such a

of

my

big factor in influencing business, by

of its huge

reason

expenditures, the past history of the
average industry does not always ap¬
ply under prevailing circumstances.
The company has concluded
cessful

although

year,

our

have

been

many

companies, and the

somewhat

a

suc¬

earnings

lower

than

reason

for

•

this

has

been

that

during the

six months of the year
crane

of

industry

course,

to

a

was

off

first

the overhead
50%

considerable

which,
extent

reflects in the expansion of

generally; however,
which

of

expansion in 1956 gives
of tremendous physical growth
in production facilities. The expectation that the Federal
budget will be balanced gives further stability to the

back

materials, particularly steel.

set

business

Charles J. Hardy, Jr.

expanding role of
forward with un¬

the
all

con¬

year

ways

of

enter 1956

another

meetings.

Internally our horizons are expand¬
ing in almost every conceivable di¬

govern¬

of

re¬

gardless of the welter of words which

duty

of another year

The outlook for

for

The

settling new records while savings
doing the same. Meantime, our
national
population
is
increasing
unprecedentedly, thus creating new
markets for housing, clothing, food¬

a

The record high level of personal income
strong sustaining force. The backlog of con¬
for

demand

satisfied.

in most lines are working at or
employment is at or near the all-time
take-home
pay
is

average

tions

good business.

struction contracts

the

year,

facilities

capacity,

analyze constantly the busi¬
picture, to point out any weak¬
nesses
or
dangers which should be
overcome, and to work unceasingly

these conditions is

HARDY, JR.

from

far

seems

reversed

Therefore, it is

leaders

1956.

in

for the maintenance of conditions which
experience has
proved are sound and essential for a strong economy.

assurance

to

confidence.

ness

a

look

both confi¬

untoward incident jolts the economy and

our

ment to

be

.

of

skidding precipitously and dangerous¬

some¬

unexpected development

an

un¬

We

will.

never

of

will

we

inflation

of

equally good prospects.

all-time

of conditions.

high

well-being

.

attitude

can

destruc¬

is a powerful machine. There is plenty
in the tank.
We can travel far and at a good

gas

Car

registering

by

of

;v
an

we

period of

a

means

wnen some

earnings
life

of

boom

One

the

infla¬

to

or more

to

the risk of

run

return

a

and

must not become ovtr-optimistic.
keep our business structure and our
sound condition. Caution and restraint are

a

by

Other

fidence in the business

Railway

prosperity

HANES

booms

time

a

redesigned express terminals and

to the turn

as

way

barometers

but

added

this year.
continues to be

'

tremendously important if

lete

M.

Bank

seen

with

early

the doubt

American

has—and

ve¬

operations.

express

an additional 500 refrigerator
million was announced

$10

the

maintain,

spent for 500
were

or

To

we

work

in

nation

with

While

be

dangerous

t.ie

1956

caution.

capped right

thoughtful observers is whether
the prosperity achieved in 1955 can
be
made
enduring.
Certainly we

During 1955
trucks, costing $10 million, were
which

more

of
„

assurance,

must

Thus

many

years.

cars

mar-

highs as we enter a new year, fair weather for business
would appear to lie ahead,at least for the first half of
1956.
The question which has been raised in the minds of

equipment will be

six

Another $10 million
the

materials

During

no

refrigerator rail
to

Purchas^ of
Modern

of

than

more

in

broken

replaced.

replacement policy

in

total

fleet

express
have been

will

vehicle

a

entire

seller's

a

the two unknown factors that

are

business

Railway Express is engaged in a $70 million "Investment in Progress"
streamlining program. By the end of
1960

of

Winston-Salem, N. C.
most

welfare

and

economy

J

-

anybody's part to make it effec¬

on

Wachovia

for

era

an

them

whole economy, and it won't take

cannot

that

to

of

policy that is gaining favor

a

ROBERT

With

monetary policies.

Thev result would

then face

us

rection.

back

most

creasing, and, if this continues, the hopes that prosperity
will stay with us during 1956 should be fulfilled.

uses.

indicate

and

a recurrence

threat of hostilities and

adequate nationwide highway system

and

is

our

sacrifice

President,

and

emanate from international

better learn to live with it, as it
of life and there doesn't appear

live"

are

mercial

for

are

expected to accelerate the
Railway Express services throughout 1956.

of

use

let

political fortunes
But

and

of

station

will influence the outlook for the future.

tained rise in population and result¬

f

gasoline

tive.

buying will continue
during the foreseeable

high

and

much of

production

consumer

period

J?

belief

our

in

way

possibility of

again throughout

available transportation services.
is

our

competition,

ket in the immediate future.

traffic moving from the factories
and farms to the
markets via all
It

free

that they had

to be much

sustained large volumes

of

and

of

is the order of

This

in

are

on
tie part of the integrated
growing desire to cooperate. It is hoped

understanding

attempts to redirect

many

fiscal

.of its people.

high,

Harper

condi¬

getting

strong and dynamic national
High rates of production and

the

to

near

that this will tend to restore mutual confidence.
Petroleum marketers are getting

leaders

continued

a

during

economy

with

accord

seasoned

tive

productive

on,

warranted.

or

there

a

hear

Nothing could be

As

indications

are

companies of

in

are

decades.

two

and

relations, which was manifested by strong
against suppliers and a desire to find some

There

President, Railway Express Agency

expressed

in

tion.

number of

a

to retaliate on the part of both
operators and petroleum distributors.

HAMMELL

too

election year.
and

CHARLES

way

A.

pattern

Chairman, ACF Industries, Incorporated

beneficial.
one

this

adopt the policies that will be advocated would mean, in
cases, the removal of the safeguards which have
given us in the past three years the most stable dollar

watchword

resentment

At

as they work
Treasury authorities

follow

to

most

wars

experimenting with

are

an

see

surges

Nothing has yet developed
suppliers

endeavor

speed, provided we drive with caution and safety—which
maintaining the policies and conditions which
furnish soundness and stability. Caution should be the

if any legislation for

possible

was

situation

money

inflation.

of

government

reverse

of

sections of the U. S. A. Congressional
committees held hearings to see if
and also to

at

Our economy

always

price

blazed up and down in

Further¬

continue

means

of

year

is

shall

undermines

been

sales, these
big boost.

a

Last

were

in

1956

We

ly

years.

annual volume of

give

the

on

forces

tne

doubt

no

since

we

for

not

likely

very

fiscal affairs, although t.iere will be increasing
pressure
from political sources to loosen up on the
money supply

We

Inc.

slacken off again, but, in a business
that can boast an ever increasing

prove

us

control

with

Co.,

will

levels, with interest rates higher than a
and with demand for credit strong. Undoubt¬

restraining hand

a

to

Let

HARPER

Harper

Thursday, January 19, 1956

edly, the Federal Reserve Board will continue to hold

$382 million.

it last forever.

see

created

during 1955—profits accruing to
our
stockholders should be larger due to the greater
efficiency and economies in operations that were not

**

truck

million

83

third

a

Consumption of gasoline was at a
high peak, and the first sustained
cold spell in excess of normal weatner

year.
year

airline,

handled

it

more

than

more

industry

tions

1956

railroad,

1955

of

via

December 1955 provided such a favorable
atmosphere
the marketing of petroleum products in the New
York City area that our segment of the oil

ulate

view

west¬

for

there

We

In

revenue

operates

of

JOHN

the consolidation of our manufacturing and as¬
sembly activities into three plants, all located in Indiana,
was completed during the Fall of 1955 and will also stim¬
earnings this

and

miles

President,

more,

our

rapid

Earnings

.

good

ago

dence

chinery is continually being required to implement new
ideas in packaging.
Lynch Corporation's backlog at the end of 1955 was
satisfactory in both the glass machinery and packaging
machinery divisions.
We entered the new year with certain advantages
that were not previously enjoyed. The establishment of
new cost and production control methods should have a
upon

the

Railway Express Agency has upward of 40,000 people

glass growth has been supported
by numerous products that are best
displayed in clear, glass containers.
In particular, baby foods and instant
coffees comp to mind as increasing
users of glass containers.
The foreign demand for glass ma¬
chinery has been an active part of
Lynch business in 1955 and tne for¬
Elvin E. Hallandcr
eign supply of dollars makes it ap¬
pear that overseas sales may even
be higher in 1956.
On the packaging side of the Lynch machinery sales,
we expect the revolution in packaging stimulated by the
growth in self-service selling to produce up to 10%
higher packaging machinery sales in 1956. Due to the
merchandising aspect of self-service packaging, this side
of our business is extremely volatile in that new ma¬

effect

in

picture.

present
year

will

greater labor force required
expansion of the nation.

ward

substantial

express.

William F. Harnden, founder of the industry in
1839,
expanded his express service to Europe in 1841.
His
U. S.—foreign shipping operations not only were
among
the earliest, but were instrumental in
bringing thousands
of immigrants to this
country from Great Britain and
Germany during the 1840's to supply the need for the

making bottles should reach 10% or
more

early operations of

mixed

.

.

year
W.

Harnlachfeger

our

we

industry
had a pickup

started in August and indica¬

are we

going to have a good
in the heavy industries because
backlog is greater and the ex¬
are

pansion program, particularly in the
industries, is apparently once more

automotive and steel

going ahead.
In

the

construction

industry

our

sales

were

Continued

on

substan-

page

84

'

Number 5460

Volume 183

The Commercial and Financial Chronicle

...

cial

'Continued jrom page 12

Free World's

Capital

The investor in American

panies has
a

known.

;

enterprising, equityminded U. S. investor fit into this
the

Does

I

picture?

absolutely

conthe long-term he

am

vinced that over

,

have

witnessed

we

tates

vestments
to

bililon.

needs of

meet the

his

take

a

each

danger

and

capital.
our

graph

make

include

of

over

pressing

the

American

ahead

anyway,

permanent

sovereignty

their natural wealth and

re¬

sources. In no case," declared the
limiting the amount of profits he text, "may a people be deprived of
withdraw, and regulations its own means of subsistence on the
governing the amount of capital grounds of other rights that may
he can transfer.
And finally, in be claimed
by other states." While

certain countries he is all too fre¬

quently apt to meet with the most
painful and unjust penalty of all
—outright expropriation.

of

In

these problems.

an

nations

First, there are the legal and
regulatory uncertainties. Ameri¬

the

era

are

first

sovereign
just beginning to feel

nationalistic

independence,

the

national

policy
and

self-determination

Americans

we

is

a

recognize

respect, the language of the

proposed draft-^—in what it specifi¬

when many

effects

of

expropriation

a

compen¬

was

earned

a

omitted

cally
tained

mentioning

—

con¬

implied endorsement by

an

U.

N.

foreign activities.

to write

me

urging
language of the final draft
crystal clear that the rights

individuals

cluding

everywhere — in¬
investors — must be re¬

spected.

The General Assembly is

scheduled
in

detail

to consider this matter
later

hope—and
urge — that

we

the

in

the

shall
U.

year.

continue

be

be

assured

of

prompt,

adequate

and effective compensation. Other¬

wise

foreign countries will limit
Continued

the General Assembly of the right

on

page

through service....

cautionary

one

overseas

must

sounded

par¬

—

ticularly where direct foreign in¬
vestments

that

lieve

at

present

National Bank

for

and

—

I will outline in

reasons

be¬

I

concerned.

are

moment

a

of Detroit wants to

serve you

in the Automotive Capital

sharp line must be drawn be¬

—a

the

tween
and the

experienced
who is

man

new

investor

-

STATEMENT

to share-

OF

CONDITION,

DECEMBER

1955

31,

*

ownership.
Stock

the

At

Exchange

are

we

deeply committed to the concept
of broadening ownership. We are
also
convinced that capitalism's

RESOURCES

.

greatest moments are still to come,
that
they will be ushered

Cash

and

in ''

in

v^'vest

their

of

seme

millions

to

our

v

,

_,

we

capitalism

strengthen

Real Estate

we

as

here

areas

must recognize, too,

we

Customers'

.

.

.

between

that

realities

the

shadow

a

prospect of profits.

$1,727,249,995

United States Government

87,483,535

Other Public Funds

65,553,342

*

Accrued Expenses and Other

$1,880,286,872

Liabilities

17,305,429

Acceptances and Letters of Credit

i

2,254,527

Capital Funds:
Common Stock

($10.00"

par

26,000,000

value)

74,000,000

Surplus
Undivided Profits

■M-y:

.

i

.

14,861,693

.

The

114,861,693

$2,014,708,521
i

over

And

can¬

dor dictates that the average

U. S.

investor—with whom

most

we are

2,254,527

Acceptances and Letters of Credit

Commercial, Bank and Savings
•r*

the

plague overseas in¬

throw

vestments

on

Deposits:

what the

would like it to be.

we

Liability

LIABILITIES

in
is

investment climate actually is and
what

7,021,494
12,524,007

$2,014,708,521

unhappy fact that there is a yawn¬
ing gap between opportunity and
fulfillment

619,825,667

Bank Premises

greatest.
But

495,159,222
124,666,445

we

elsewhere—particularly
where
the
potential

ing it

$

Mortgages

Accrued Income and Other Resources

be interested in strengthen¬

must

118,657,957

economy.

also convinced that

are

752,785,314

Loans and Discounts

Ten
years ago the prospect of "mass
investments" was a dream. Today,
we see it happening, and it places
a
special responsibility on
the
Exchange Community in its, efforts to broaden the ownership
base. That responsibility poses a
peculiar problem for us in the
field of foreign investments.
We are certainly aware of the
great opportunities abroad.
And
expanding

an

501,639,555

Loans:

great businesses, and to share the
rewards and risks of ownership
in

$

in-

in

money

Hand and Due from Other Banks

Other Securities

of

to

Americans

middle-income

on

United States Government Securities

invest-,

"mass

look

We

ments."

of

era

an

United States Government Securities carried at $183,920,849 in
,

the foregoing statement

are

pledged to

secure

public

deposits, including deposits of $22,347,008 of the Treasurer, State of Michigan, and for other purposes required by law.

concerned, and who has an enor¬
investment
potential,— be

mous
...

advised that at present foreign in¬
vestment fields are leaded with

The pitfalls are many,
warning signals haven't
been made clear enough. I should
like to outline the present dangers,,
and mention some prospects for

OF

BOARD

danger.
and

DIRECTORS

the

Howard C. Baldwin

Charles T. Fisher

Ralph T. McElvenny

Donald F.

Henry T. Bodman

Charles T. Fisher, Jr.

John N. McLucas

James B.

Valley

Webber, Jr.

Investments

The

U.

S.

abroad

often

dering

array

ties

firm

to

with

runs

of

comes

Ben R. Marsh

R. Perry

Shorts

who

into

a

looks

bewil¬

More friends because

we

help

more

people

legal

invest in

foreign
no

American
*

Ben E. Young

Shapero

S.

an

American

operations.

If

companies

bear

resemblance

to

counterparts

when

to full

NATIONAL

BANK

willing to surmount

the obstacles, he faces an equally
perplexing problem: the fact that
most

R. R. Williams

Nate S.

Abroad

investor

overseas

he is able and

most

W. Dean Robinson

B. E. Hutchinson

uncertain¬
complexities, unless he

and

chooses

John B. Ford

Harlow H. Curtice
Factors Inhibiting U.

Robert J. Bowman
Prentiss M. Brown

removing them.

their

it

disclosure of finan¬




OF

DETROIT

al¬
Member Federal

Deposit Insurance Corporation

to

recognize
that while a country may decide
its best interests lie along the na¬
tionalization route, investors must

Despite the present willingness
people to risk their

money

We

N.

of many of our
rote

to

Representative

Growi n

ing to venture, U. S. bankers and
brokers
have
stepped up
their

new

willing to export their

a

to
people will¬

a

barrier

new

years

Moreover,

83

that the

Rights, included a para¬
which said, "the right of
people to self-determination shall

If

then,

It prompted

Human

can

a

without

at

on

he is likely to run up against laws

data

look

draft

a

Here

warrant

necessary
for his investment decision.
Let's

Americans

committee, preparing

for the International Covenant

expropriation without

sation.

investor decides his opportunities

from

money

basic

tions

designed, it often

are

of

billion. And in

$261/2

$2.5

risk

a

tries most need.

reluctance

weaned

problem is by no means a dead or
dying issue. A couple of months
ago, for example, a United Na¬

.

to confuse anyone
mathematician. Discrimina¬

almost

1954

and

investments

those

1954

record

the

in

abroad
1946

between

to

having the

so

operations, and second by invest¬
ing directly in foreign securities.
Faced by American firms doing
foreign business, our private in¬

doubled

being

natural

subject to multiple
that are compli¬

enough

seems, to choke off the very flow
of venture capital foreign coun¬

open

He has

are

rates

tory tax laws

his
U. S. diet. And he naturally hesi¬

great a willingness to export our
capital — first by investing the
U.
S.
companies with overseas
;

and

against

Experienced investors have
already shown they are alert to
Europe's prosperity and to the
opportunities overseas. Not since
20's

but

increasingly been fed

healthy

does.

the

cated

diet of understandable statistics,

if he is informed at all.

dollars

exchange

accounting methods. As an over¬
seas investor he frequently finds
himself a poorly-informed rela¬
tion to the stockholder family—

'

L

can

com¬

periodic progress reports and

the world has never

as

wide¬

a

company

affairs, and other sound, equitable
stockholder relations policies.
<

} Needs in Next Five Yrs.
tries such

data, the seeking of

spread corporate vote in

(343)

\

85

C4

'

The Commercial and Financial Chronicle

(344)
"C~

...'r

'

.

' '

.

•

•

,

'

.

•

i

'

.

.

programmed application of electronic controls to the
productive process of every industry that can benefit

tially higher than a year ago and I believe this
tion industry, especially in the highway field,
further

way

1956. We are
least 10% in the construction industry and

of at

crease

applies, substantially, to every industry in which we
engaged, except in the Diesel Division, where we

this
are

considerable growth because a great many
of the trucking and common carrier lines are converting
from gasoline engines to diesels.
I am happy to say we
have an outstanding diesel engine to offer the trade.

expect to show

conditions, I am, person¬
concerned about the inflationary tenden¬
cies which have been brought about by ever-increasing
rates in wages, and sooner or later this will have to be

atomic power, electronics can in this
vistas that stagger the imagination. It is
one of the main reasons why
we at IT&T believe that
our national economy, now at its highest peak, is headed
for new heights. Our prosperity has solid foundations on
which to build hopes of still better days to come, and I
see no reason to doubt that we as a people will continue
to

up

open

witn

want to have a greater devaluation

we

of the dollar.

I

substantially;

drop

business generally could

also of the opinion that

am

first

business

amount of

in the consumers' line

all,

of

increasing

the

Also,

the part

of

come

made

be

will

will have

we

retire

some

to

and find some

balanced budget

a

expansion in inflation.

Based

on

San Francisco, Calif.

the increasing levels of California
of

should

1956

level.

measured

1947-49

higher

\

activity,

pared to

month
reaching

best

100

in

record

on

195

com¬

1947-49.

during

1955 were firm and tended
upward in the latter months of the
year.
Indications are that demand
for loans

will

ticularly
Heiiman

during

1956.

forever

.without

an

day of reckoning.
Although
a
near
miracle
achieved
by
the Washington

continue

the

strong, par¬
first part of

Bank

deposits, too, should remain at high levels — supported in
part by the continuing influx of people from other parts
of the country who are coming to California to live
■

ministration

ad¬

in

maintaining three
years of prosperity while holding the
dollar virtually stable, this accom¬

Henderson

Ernest

have

plishment would
more
spectacular

been even
it (Occurred

had

installment credit, of which automobile
financing is such an important part, is likely to experi¬
ence a reduced
rate of growth, if not an actual reduc¬
1956,

General

recent

The

volume.

in

tion

sales techniques of the industry are likely to bring

sure

I

predict that the major car manufacturers, heretofore
engaged in a fantastic production race between giants,
will as a result of the Congressional hearings, cut back
production to

the

at

of

of

rate

new

The

1955.

will

cars

installment

that

consequence,

climb

in keeping with normal de¬

more

inventories

cumulated
in

level

a

believe that the pressure on dealers to sell ac¬

mand. I

diminish, and,
will cease to

credit

"boost"

extra

from

ex¬

credit will have to be replaced by
purchasing power if 1956 is to maintain
the upward trend of 1955.
1

panding

consumer

other forms of

One possible source of added

Predictions
added

always hazardous, and in

are

a

all its old problems the new
and Communist imperialism, they
to change with little notice.
Nevertheless, businessmen cannot
sit on fences. We produce today what
we
must sell tomorrow. .The very

has

to

atomic age

nature of

our

of

are

subject

come

a

further rise in the stock

personal experience
other data available to us.
So

far

tional

concerns

as

the

tions

abroad

than

is

on

at

have

in

eral

crisis.

world

1955, there will be
We

will

are

remain

sure

strong

the

In

Wiliiam H. Harrison

an

unwarranted feel¬

Progress
stabilized

along

the

road

to

freer

world

international exchange will

in

trade

our

and

judgment

continue, for in most parts of the world signs point to
further improvement in industrial and commercial

con¬

ditions.
In

States,

we

also look forward with

fidence to the future. While not
of

moderate

that

the

will

continue

This is

short-term

long-term

ruling out the possibility

downward

believe

new

are

more

the

an

in Washington,

years

election year may impose

of age during World War II and is
our economy,

with

output already going into the civilian market. In

opinion, the best hope of continuing to increase the

once

more

reason

to be¬

our

nation—which is the secret of

will

prevent

any

serious

consumption,

even

sphere

of

set

once

political

thought,

realizing

to

be

Utopia,

that

motion usually swings too far,

in

I

apparent

trend which seemed

a

so

by sheer

leading
will

a

the

country

gradually

toward

reverse

itself

an
as

un¬

Nineteen

unexampled standard of, living—lies




in

the

well-

hundred

and

fift.y-six will see America's
further outward.

CONRAD

ultra-conservatism
that

this

trend

of

former

towards

emplified by organizations such

as

The

prosperity made

1956

Room

all

will

see

generations,

super-liberalism,
the ADA,

since

the

of the

end

Granted

freedom

conflicts

—

I

ex¬

will show

people to
know

see

the

As

improvements

the

in

our

principal in¬

larger hotel systems will in¬

operating

techniques

the larger hotel companies a
prosperous

to believe

conditions.

V

still

international

from

the desire of
places and get to

new

world

is

better

bound

to

far

Hilton

as

is concerned,
in

Hotels

last

history.

Corpora¬

year

was

the

in¬
materially, largely as a re¬
sult of our purchase of the Statler
properties late in 1954. Not only is
our

Earnings

creased

volume greater,

but we
effecting economies

Conrad

N. Hilton

are con¬

combining facilities to
purchasing of equipment
and supplies, by pooling executive talent, and by cutting
stantly

by

avoid duplication, by the mass
administrative overhead.

new 1,001 room Statler Hilton in Dallas
fitting commencement of what looks to
like another 12 months of growth and consolidation.

Opening of the

Our

gross

a

income and profit margin are both expected
upward trend as our new hotels come

to continue their

into

operation, as our extensive modernization program
completion, and as the acquisition of the Statler

chain

makes

impact.

more

Our international plans are

have

hotels

1956.

moving ahead. We already

in

Spain, Turkey, and Puerto Rico, and
buildings under construction in other countries.
The
Continental Hilton in Mexico City will open this year,
and
in
1957
we
will
open
the Acapulco Hilton in
Acapulco, Mexico, the Habana Hilton in Havana, Cuba,
and the Nile Hilton in Cairo, Egypt. Under an agreement
with the Canadian National Railways we will operate
the 1,217 room Queen Elizabeth Hotel in Montreal upon
its completion next year.
In 1958 we will open a hotel
in West Berlin.
Hotels will also be built in other major
cities of the world.
We
we
our

operate these

hotels

for the

abroad

same

reason

operate hotels in this country: to make money for
stockholders. It is good business, good hotel busi¬

both for the immediate future

ness,

While

it

may

and the long run.
be commonplace today to point out that

the world is getting smaller, hotelmen are perhaps more
than usually aware of the fact. The traveller who gets
to

know

us

in

Istanbul
more

turns

and

up

as

more

our

guest

Americans

find—a Hilton

hotel

in New

who

go

in which

to

stay.
International
a

closely to the rise and fall of gen¬

between

war—and

reason

these

make the hotelman's year a busy one.

prosperity for nearly all Americans

year.

business activity throughout the
country. Although

competition

of

na¬

hotels have

during 1956,

look for—and

very

every

year

climbing.
Convention bookings are
excellent, and the number of travel¬
lers and tourists is breaking records.

abroad

terest, is geared

best

is up for almost
than it has been

occupancy

hotels—higher

realities, rather than visionary dreams and prejudices,
will regain ascendancy This trend seems to me a
good

Industry, which represents

the

continuation

a

Similarly,

The Hotel

1955

recently enjoyed, and we have
that

York.

for continued

HILTON

unprecedented level of business activity and

tional

signs of weakening in 1956, and that practical and hard

during the coming

N.

President, Hilton Hotels Corp.

the

a trend
which could eventually do the
country as much damage

crease,

never

indiis-

be maintained

pendulum swings too far. I predict that exaggerated and

eral

The
more

Frontiers of Progress moving

hotels

help world trade and are indeed
They circulate West¬
thought through all countries and generate a stream

form of world trade themselves.

ern

came

industries.

other

nears

I believe there is every

visionary pressure towards extreme liberalism,
the

than'most

1956

chemical industry in America's expanding gross national

us

records may be less conspicuous than in 1955.

momentum

omen

upward.

per-capita output of
our

we

particularly true, I think, of the electronics in¬

dustry, which

iny

cycles,

trend of production and prosperity

today the fastest-growing segment of
half its

con¬

a

magnificent record of prosperity established

believe the strong trend towards liberalism

as

a

our

line

this month is

wisely administered

the

predict

the United

important

extremely prosperous level, and that monetary

workable

ing of security.

erst¬

standard

product.

v

during recent decades,

not

allow false promises to lure it into

an

pendulum

free

an

the point where

1920s'

activity.

economy,

though

gen¬

and

than in the

decline in the level of production and

they

no

represent

the New York Stock Exchange can again

despite the strain that
our

the

are now

trially useful and commercially attractive plastics and
promises further increases in the share of the

major influence in determining the course of

a

controls

businessman, and the feeling among
us
is
that, although stresses and
as

on

lieve that in 1956 business will

average

strains will continue in 1956

pace

fluctuations

and

and

interna¬

the

more

once

by the Administration during three

situation, we at IT&T are
closely in touch with condi¬

more

moderate

With the

function is to estimate

on

may

approaching, though fortunately at

more

become

of

more

resins

best

from

credit, could

business

the future, and our estimate must be

based

better

a

decline in the rate of install¬

liquid purchasing

proportion of the nation's total liquid wealth. We

an

for

ending search for stronger, more, versatile,

our

world that
ones

desire

the

fully expect that the chemical industry will con¬
its upward progress.
Continued growth in the
acceptance and use of synthetics and other chemical
products should enable the chemical industry to record

tion

a

once

income

We

power

that could substitute for

security dollars

President, International Telephone & Telegraph
Corporation

consumer's

American

1956
will
progress.
Beyond
mid-year the map is somewhat ob¬
scured
by uncertainty as to the development of the
credit picture, labor-management relationships, and the
extent of any decrease in automobile production and
residential housing activity.

hearings

Motors

market which, with its expanding reservoir of spendable

WILLIAM H. HARRISON

gov¬

new

ment

and work.

—

but little

tinue
was

perhaps more effectively than could have been accom¬
plished by legislation.

Banking reflects these high lev¬
els of general business. Interest rates

I. w.

1955

that of the

Index

businessman

higher standard of
point of view the
topography of
1956 runs
upward to an even higher contour,
but it is not quite clear at this time
how far along this higher contour

John A. Hill

through

about this curtailment in the growth of consumer credit,

exam¬

the

lends momentum,

business

in

by the Wells Fargo Bank

the

the

as

and

To¬

moving forward
provided by the con¬

equipment in
living. From

which focused the country's attention on the high pres¬

business

power

either

of

inflation.

is

while luxuries that

12

ultimate

In

business
a

period. November, for

was

with

at

is nearly double

Index,

ple,

be

„

California's

of increase

rate

stimu¬
lant in some respects akin to monetary inflation in its
effect on purchasing power.

prevailed throughout 1955, activity in the first.
half

credit

without benefit of expanding consumer credit,—a

HELLMAN

W.

I.

President, Wells Fargo Bank,

under
sumer

The

during the past

the

to

continue

not

to

way

business

or

continues to increase and along with

expanding in¬
stallment credit provided a powerful
impetus to business activity. How¬
ever,
like growing inventories,
it
represented a stimulus that could

will,

Unless, this is done, I believe

of the debt.

there will be further

which

All

cut Federal spending so

substantially

stimulus

boom

day's

possible similar readjust¬

a

consumer

effort

party to this type of politics and that an

a

artificial

the

defense

a

ernment

months.

not be¬

hope our Administration and Congress will

I

without

sense.

due

ment

government, 1956 being an election year!

our

achieved

Corporation of America

face

we

offset by expansion of spending policies on

This may be

definition,
were

it

down.

undoubtedly, have some tendency to slow business

industry made more, sold more and earned
than ever before—by almost any business
last year was a record year. These records

1955

Only two years ago we were beset by the pains of
inventory reduction, following the piling up of surpluses
in the boom year of 1953. This was "fat" which had
to be worked off in the 1954 "readjustment." In 1956

/

the rediscounting rate

of

in

HENDERSON

Sheraton

President,

and secondly because of the prob¬

agricultural implement people.

the

American
more

political problems

and

HILL

if any forward thrust.

farming situation which, of course, will affect

lems in the

good

ERNEST

great

of the

because

and

moderation

credit that is already being done

on

economic

national

approach

ally, somewhat

stabilized unless

JOHN A.

with

Combined

to the underlying

In regard

Thursday, January 19, 1956

.

President, Air Reduction Company, Inc.

the fruits of automation.

from

construc¬
will show
planning on an in¬

expansion in

.

|

82

Continued from page

.

of tourists and businessmen

across

Every hotelman believes he has

a

the face of the earth.

responsibility to help

light the world with the warmth and glow of hospitality,
and

our

hotels in distant countries stand

as

proof of

our

acceptance of that trust.

assure

Continued

on

page

86

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

tige and success, coupled with the

Needs in Next Five Years

drastically their chances of getting

between

expecting
removing ex¬
denying that
government imposes some

our own

rather
ers

and

in

obstacles,
massive

or

investment

are

good

indications

that

to

ments.

to

that

S.

ments

They

and
are

a

There

to

develop¬

this

faces—and

many

them

familiar to

are

witness

with

event

an

—

after

year

as

we

year

—

foreign business¬

consternation.

such

thou¬

or

ours

A

"We will listen to

American

an

give
than

we

credence

more

perience

and

will to

we

to

ex¬

you

say,

our

people."

own

German businessman

added,

coming to the point where

will have tc issue

statements
you
will

your

what

to

along
As this

do."

constitute

through

lines

comes

that

to pass it

a
major break¬
field of interna¬

the

in

financial

our

the

tional investment.

For

ther the movement of
abroad

will

to

seas

assist

achieve

I

10

do

United

nations

S.

is

nothing
insight such

higher living
standard, and will help them de¬
cide the kind of capitalism they
are
going to have. There is prob¬
ably no more important decision
for
if

the

free

other

our

owns

and

world

veloping

the

of

that has been whetted by the free

and

world's

from

prosperity.

There

of

are,

course,

tions to American

that

overseas

implica¬

capital moving
broader

are

purely economic matters.

than

The U.

signs,

are

an

acter—are

international

moving

disclosure

closer

not

believe

States

we

SHE E T

As

Today,

includes

that

in

$ 4,006,921

(at amortized cost)

the

Obligations

4,636,616

Municipal Bonds
Corporate Bonds and JNoles

17,750,736
2,910,097

(at market)

Preferred Stocks

BOARD

Mortgages

WALTER J.

Pledged

17,513,907
2.344.520

Total Marketable Securities

$54,072,700

Accounts Receivable (less reserve)

1,477,958

Sundry Loans and Investments

679.762

V:.

$2,157,720

cost)

Slocks of Associated Title Companies
Title Records and Indexes

5,500,000
630,625

$5,13(^625
1,373,687

(at cost),...

1,600,000

Total Assets

$69,311,650

FUNDS

Accounts and Taxes Payable
Accounts Payable
Accrued

$

Taxes Payable

Deposits

Indemnity Against Specific Title

as

Guarantee Risks

of

our

300

foreign

Trust and Escrow Cash Balances, Secured
by

Contingencies

4,932,603

For Market Fluctuation of Securities

7,185,197

Unrealized Appreciation of Stocks

3.612.495

$15,730,300
Capital Funds
Capital Stock
Surplus

10.000,000

CHAUNCEY B.

Total Liabilities and
in
to

escrow

the

amounts

qualify
cash

BORLAND

accounting methods and problems,
and we must recognize, also, that
the laws under which they operate

stocks

cordingly,
ments

we

But

our

the




Capital Funds

provided
Company

balances.

Ac¬

own.

have made adjust¬

meet

to

charters.

in

their
the

and

needs
area

of

full

disclosure, and in matters per¬
taining to the right to vote—safe¬
guards which provide U. S. in¬
vestors with the basic protection

they must have, the Exchange has
insisted
on
high,
democratic

of

bonds

and

from

different

are

standards.
I

am

asked frequently

how for¬

eign firms feel about our listing
Continued

on

page

87

RESOURCES

Cash and Due from Banks

Managing Owner. Borland
Properties

ALFRED

A.

$

651,653,605,07

United States Government Obligations...

862,980,808.40

Other Bonds and Securities...........

190,185,098.02

COWLES

Properties

Loans and Discounts.

1,010,833,075.37

CRAWFORD

EDWARD

A.

Stock in Federal Reserve Bank

6,000,000.00

CUDAHY

Customers'

Chairman

of the Board, The Cudahy
Packing Company

on

Acceptances.

1,290,631.41

FENTRESS, JR.
President, Allstate Insurance Company

8,323,616.38

Banking House

CALVIN

LAWRENCE P.

Liability

Income Accrued but Not Collected

JOHN F. CUNEO
President, The Cuneo Press, Inc.

7,800,000.00

$2,739,066,834.65

FISHER

Director, General Motors

CHARLES Y. FREEMAN

Chairman

LIABILITIES

of the Executive Committee
Company

Commonwealth Edison
WILLIAM

A.

HEWITT

$2,473,593,376.34

President, Deere 8C Company

Deposits

JOHN HOLMES
Chairman of Board
Swift 8C Company

Acceptances...........

Chairman

V.

Sears, Roebuck and Co.

ROBERT

17,421,307.19
18,105,362.41

Income Collected but Not Earned

H. MITCHELL

H. MORSE,

and Expenses.

Reserve for Contingencies

JAMES R. LEAVELL

WILLIAM

1,415,255.91

Reserve for Taxes, Interest,

HOUSER

of the Board

Capital Stock

(2,250.000 share*. Par value $}}'/,)

2,126,375.11

75,000,000.00

« •

Surplus.

JR.

125,000,000.00

President, Fairbanks, Morse & Co.
PETER

V.

Undivided Profits

MOULDER

26,405,157.69

Executive Vice President

International Harvester
H.

A.

$2,7.39,006,834^55

Company

SCANDRETT

FRANK

F.

TAYLOR

United States Government

Banker

HERMAN

and

foreign companies seek to
must, as a practical mat¬
ter, take into consideration their
we

Company of Chicago

5.81.5.863
$27,813.863

Assets

When

list

Railroad Executive, retired

12,000,000

Undivided Profits

pledged

a
financial market place
truly world-wide in char¬

acter.

roster"

.

Partner, Mitchell, Hutchins & Co.

19,433,825

..

Reserves
For Losses and

operations, but those o£ a
growing list of "blue chip" for¬
companies. The end result

eign

securi¬

"foreign

BIRDSALL

Banker

3,273,198

Pledged Securities

issues
of
large-scale

President

THEODORE

128,910
2.904.530

% 3,033,470
Cash

the
with

Corporation

Chicago Tide and Trust Building Corporation...
(less depreciation)

Other Real Estate

CAPITAL

only

firms

overseas

DECEMBER 31, 1955

Director, Pullman Incorporated

Other Assets

end

not

domestic

Real Estate

D.

Secure Trust

to

Si 9,858,42 7

LIABILITIES

reach

of

CHAMP CARRY

Balances

Obligations
Municipal Bonds

(at

who
is
looking
They will put within his

CUMMINGS

President, Pullman Incorporated

53.718

U. S. Government

Real Estate

help

average

J. Q. ADAMS

Cowles

State and

the

OF

7,338,856

(at amortized cost)

of

investor

foreign governments and corpora¬

and Trust

1,521,250

Stocks

and Escrow Cash

will

Continental Illinois National Bank

CARL A.

State and

Bonds

needs

think

We

are

of December 31, 1955

••••

First

The

encouraging
this process
logical step that springs
it: the increased listing on

Exchange

ties.

Exchange

DIRECTORS

Marketable Securities

Common

our

the

Chairman

Other

to

standards.

ASSETS

Stocks

char¬

New York Stock Exchange is ac¬

our

S.

be

in fact, that
foreign companies — particularly

tively

U.

abroad.

is

munism.

full

the

meet

will

have

of

the

foreign securities.
foreign listings

that

are

makes

more

de¬

we

strongest and most effective nonmilitary
weapon
against
Com¬

those

This

kind

shall

There

tions.

enterprise—

idea

broader, man-inof
ownership—
developed
the

a

the-streets
we

For

toward

move

concept of

toward

make.

to

countries

foreign securi¬
more widely-known, and will
give foreign firms better access to
our money markets—and eventu¬
ally
to our customers. New hori¬
zons
for
U.
S.
enterprise will
burst open, and will help satisfy,
on
a
sound basis, the American
appetite for foreign investments
ties

COMPANY

U. S. Government

over¬

a

Full disclosure

to make

serve

CHICAGO TITLE AND TRUST

Bonds

capital

our

NYSE Encouraging Foreign Firms
to Meet Disclosure Standards

will

especially
determined to export our particu¬
lar brand of capitalism.
But if
that happens of its own accord it
is all to the good. And our pres¬

than
the
visits provide into the
differences

Cash

of for¬

increase fur¬

to

us

aid

Foreign Firms Want Access to
U. S. Markets

B A LAN C E

com¬

businessman," a Belgian executive
told me not long ago.
"We will

pro¬

broaden

to

public

our

built with the

was

Mars.

as

of

opportunity to visit some
foreign countries. To the U.
stranger

owners

here

us.

the

there

of

shareownership is, to most foreign
executives, as alien and distant

In the last two
years I have had

businessman

instead

hundreds

would fill many
men

gram

all

happened

stockholders

by

of

sands

unwill¬

not

woos

attended

ingness to bare corporate secrets.
Capitalism throughout the world
has

has

to

panies.

are

is

more

basic

"we

it

And

become

the

running from them. The sight of
one
of our stockholder meetings,

barrier,

however, than the simple

for

a

cealing them, and most important,

should be encouraged.
true barometer of the

more

reversed.

And

that fights for markets in¬
sharing them, that reports
earnings and sales instead of con¬

of "full disclosure."

is

the nation's leading market place

and

more

the

stead of

major obstacle I mentioned earlier
area

success,

tive,

investment climate abroad. As the
climate improves it's
logical to
expect improvement in a second
—the

say

here
since the turn of the century. He
doesn't understand, for example,
a system that is
fiercely competi¬

that

welcome

own

abroad.

what

grasp

simplify

are

our

fully understand
still operating on

businessman

corporations.

These

with

fact, not criticism, to say that our
foreign counterpart still doesn't

exchange
rates and speed the
two-way flow
of
funds.
Foreign governments
are
reappraising their tax laws
and
offering new incentives to
U.

don't

pressures

encourage U. S. invest¬
New techniques are being

developed

own

fact, not criticism, to

filled

we

progress is being made overseas.
McGraw-Hill
reports
some
35
countries have passed or proposed

laws

is

It

barri¬

through the capital gains levy
the double tax on
dividends,

there

our

brands of capitalism.

without

millennium

and

foreign
"Enterprise"
may go under the same generic
name, but often
the similarities
are slight.

American capital.

isting

eign money. This pattern has been

for U. S.

dollars, is prompt¬
foreign busi¬
nessmen to take a
long look at the
full disclosure
principles that have
ing

Free World's Capital

the

S.

need

Continued from page 83

Fortunately,

85

(345)

by

to

statutes

do

are

WALDECK

Banker

pledged

to secure

purposes as

obligations carried

public and
required

trust

or

at

#215,415,993.58

deposits and for other

permitted by law

V"$'W34t.o.aa
of

business

Illinois
and

to

have

been

secure

trust

;/

M-

LOCK

BOX

NEW YORK CORRESPONDENTS

•

H, CHICAGO

90, ILLINOIS

E. J. McGRATH AND L. A. ANDERSON

Mmbtr Federal Deposit Insurance Corporation

•

14

WALL STREET

The Commercial and Financial Chronicle

86

.

.

Thursday, January 19, 1956

.

(346)

Continued

from

carrying such capacity is expensive, some

very

are

margin of this

The

costs of steel and other

salaries

and

indications at this

production through court interpretation of the Act. The
Harris-Fulbright bill for protection of-the natural gas
corsumer through assurance of adequate supplies, now

We

the United States and Can¬
have in the vicinity of 300 such
bottlers and are looking for a substantial increase.
We are also optimistic about the growth of our busi¬
we

through the sale of
syrup, and our most recent inno¬
vation of the sale of Hires in the 12-ounce can ready for
consumption. This latter item in the short time which it
has been available for the armed forces has been well
to

ness

the

forces

armed

overseas

finished fountain

received, and thus far is making

Oil Company

Standard

Sales

products.

condition

I

looked

have

forward

economy
a

of this country
good level.

vance

In

America,

Western Europe, Latin
and other parts of the

was

considerably above fore¬
at the beginning of the

In the non-Communist coun¬
States, de¬
mand showed a rise of better than

11%.

dicate
As

in the Free World, our forecasts in¬

Elsewhere

States.

outside the United

1956, the industry can expect to be called on
another increase of about 4% in the United

In

meet

to

tries

sign of the confidence felt by the Jersey Standard
management in the business future, we need only men¬
a

tion the record

high 1956 plans of the company's operat¬

ing affiliates for capital investments and other expendi¬
in

tures

the

oil.

for

search

These

are

estimated

to

aggregate approximately $1,100,000,000 for consolidated

companies, plus another $100,000,000 for Jersey Stand¬
ard's share
in non-consolidated
companies in which
Jersey Standard holds

an

interest of 50%

or

the Western Hemisphere, where the Jersey Standard

organization does

about two-thirds of its business. Of
this, $475,000,000 will be invested in the United States.

The year ahead will be characterized by further in¬
tense competition in the industry.
Exploration for and

development of new crude reserves has proceeded vigor¬
ously. New refining and transportation facilities have
been

built

zations

in

have

parts

many

entered

of the

world.

New

organi¬

the

Jay

ready
In

to

five

the

For example, the potentialities of radioactive substances

times

and

new

electric

our

realizable

hope

not

poverty,

government and industrial laboratories. And
on

if

a

the

Electric

Se»wolf, which
We

have

processing are being actively
investigated. Some of the problems involved in drilling
in substantial depths of water in the offshore areas are

the

being

on

was

started

Division

at

Groton,

aid

an

in

petroleum

overcome, although these operations continue
be much more expensive than those on land.
In

a

trend

number of

nations

abroad

the

year

has

seen

to

There

legislation to stimulate the investment of
private capital in oil operations. This reflects greater

understanding of the fact that private companies and
governments

can

effect

a

ship for oil development.

mutually beneficial relation¬
In

a

the

economic

facts

affecting




few
or

countries,

on

the

failure to recognize

international

investment

for

A-subs

was

on

third

a

laid

A-sub,

the

current

we are

building

a

our

Convair

Division

shut

also

moving

ahead

on

the

Convair in

however,

may

be

offset

time

in

because

for

above,

in

the

life

inventories

are

still

sales.

a leveling off or
develop before the

out

lines

most

relation to

in

of

a

decline in general business
is over, gains may be

year

insurance

business.

As

pointed

personal income has tended to
periods of moderately lower business.
Moreover, the number of adults reaching 21 has now
passed the low point and will start again to increase.
Marriages and the establishment of new households this
increase

disposable

even

in

should at least equal 1955, while the birth rate will
at a high level.
Life insurance in force and
income of life insurance companies has shown a gain in

year

continue

every year s.mce

1933, and assets of life companies have

increased

over

yearly

a

much longer period.

There is

to expect further gains this year.
Also in 1956 life insurance companies should continue
to show favorable results in their investment
opera¬

every reason

jet

interest

(before Federal income

tions.

The

taxes)

bomber.
At

factors,
segments

looked
we

Skate,

supersonic

a

other

Even if

Fort

B-58

the economic horizon.

These

in

should

Worth, work
is continuing on a developmental activity which will, we
expect, ultimately lead to an atomic aircraft and we
are

on

levels.

strength

moderate

of the Defense De¬

in

clouds

been sharing

for

conventional submarine

plant

some

the economy, espe¬
cially industrial and public construction.
Surveys of business plans for new plant and equip¬
ment expenditures indicate substantial gains over 1955.
Construction of schools, highways and other public proj¬
ects will continue to expand, and pressures are building
un
for increases in Federal Government spending.
In¬
ventory accumulation by business is likely to continue

for# the U, S. Navy and two for the Peruvian Navy.
At

are

has not

by

the

program

level where its further growth must be at
Some industries are beginning to bump

earlier

the second atomic submarine, the
launched on July 21, 1955.

work

which

under the

addition,

a

rate.

Agri¬
in the general prosperity.
Secondly, it is probable that automobile production, one
of the prime stimulants of the 1955 boom, cannot con¬
tinue at last year's feverish pace. Residential construc¬
tion, another major stimulant, has declined from the
high level reached during the first half of 1955 and will
probably continue in the months ahead below year-

day the Seawolf was
launched, and have been designated to build two more

In
a

toward

other hand, excessive nationalism

keel

slower

culture

partment.

as

widespread
overtime work,

inflationary spiral.
It is only tne depressed farm
prices which have tnus far kept the over-ail price level
moving upward.

American

Conn.,

mini¬

"by

Irom

Dynamics will, I hope, continue

Boat

irreducible

of the

1955.

finishing work

the

from

Stimulated

against the ceilings of their capacity, and materials
shortages and bottlenecks are developing in certain
lines.
This situation; together with the fact that some
wage increases have been greater than the anticipated
gains in productivity, highlights the danger of a renewal

progress.

At

reached

now

sea

famine

we

exceeding that of any pre¬
and with unemployment

year

far

nessmen is currently high.
The pace of business expansiorv-however, will be slower and more irregular this
year than in
1955. The business boom last year was
sparked by sharp gains in consumer credit, which has

exploit the tremendous potentials for constructive good
that now have opened out before us, we shall, I fear,
be compelled to shut the doors of our empty university,

fast pace of

no
ex¬

increases and
weekly earnings have been
recording new highs, and wage con¬
tracts have been negotiated which
will assure the continuance of high
F. W. Huobell
.hourly rates.
A reduction in per¬
sonal income taxes is probable in this election year,
which would further add to disposable personal income.
Confidence on the part of both consumers and busi¬

aerodynamic race to our rivals, but our whole economy
will change from a dynamic to a static state.
If we do not have enough competent personnel to

Activities at General

is
an

We are going into the new
with the number of employed

wage

shortage of nuclear, chemical and physical scientists and
engineers, we shall not merely lose the atomic and

shall have shut the doors

business.
There
1956 to be

expect

average

powerfully negative. So important is this fact, how¬

we

to

mum.

and ih tech¬

revolutionizing

ending

for

general

persons,

the possibility of cheap

cost,

year

vious

ever, that it may be the key to our ultimate success or
failure as a world power. Unless we solve our present

at the

has shown a gain
since 1938, including
the years of moderate decline

taxes)

every

year

of revolu¬

There is only one aspect of the atomic revolution that

doors,

is created by increasing per¬
growing population. Disposable personal income (personal income less

ception.

year

and disease.

are

of

a

in

power

felt

Company

insurance

of

reason

morale, a change of economic base, and a revision of
social, economic and historical perspectives. In under¬
developed nations, atomic power is now presenting a

Rivalry has spurred still greater research activity and
has led to further advances in petroleum technology.

share

sale

personal

electric power from the atom is effecting a revolution in

these

substantial

the

sonal income and

areas
of high-cost conventional
power
England, and in international areas, such
Japan where the cost of electric power is from two

industry and are striving for
market, while longer estab¬
lished companies are making strong efforts to hold and
increase their market positions. The ultimate beneficiary
of all this competition is the consumer.
a

for

New

as

Insurance

Moines, Iowa

It is expected that 1956 will be another excellent year
life insurance business. Favorable environment

and air power. The impact of
these
atomic
developments is al¬
industrially and commercially.

Hopkins

being

Life

Des

for the

domestic

such

is

less.

The total estimated expenditures are about 20% above
similar figures for 1955. About $950,000,000 will be spent
in

John

as

7%.

gain of around

a

Iowa,

even

in nuclear energy

already

are

year.
Eugene Holman

our com¬

believe, to have a cooling in¬
on
the possibility of
any
large-scale, "hot" atomic war.
Rapid
and
hitherto
unexpected
technological advances in the de¬
velopment of htomic aircraft "and in
atomic submarines and surfacfe ships

approximately 3% growth in
in the United States

made

casts

F. W. IIUBBELL
Equilable
cf

I

oil consumption

in 1955

f
President,

fluence

the production of goods and
services is proceeding at a high rate.
world,
The

a

at

ventional methods.

nology "around the atom."
Militarily, the deterrent.effect of
a deliverable H-bomb will continue,

Abroad the outlook is also encour¬

aging.

as

plants

produc¬
tube, an electronic device which
displays computer data 1,000 times faster than by con¬

My reasons for viewing .the com¬
ing years with optimism are based
on
an expectation
of continued ad¬

United States, and it appears

the

1956

with

Convair the responsibility for

tionary but constructive change in domestic and inter¬
national affairs—in industry, in science, in medicine and
in relations between nations.

country has been reflected in
operations of the petroleum industry
mat

from

over

HOPKINS

to

four-.

tion of the Charactron

Dynamics Corporation

General

of the

will continue at

taken

Chairman of the Board and President

(New Jersey)

Division

in

JAY

the

of

continuing its production of the
jet fighters and the T-33 Silver

Stromberg-Carlson

ing conditions.

entering the new year in a sound condition which will
enable it to meet further increases in demand for its

in the

Sabre

affiliates are showing a satisfactory
increasingly competitive market¬

by Jersey's

JOHN

The generally prosperous

also

is

F-86

increase in the face of

good year in 1955 and is

oil industry enjoyed a

The

our

major portion of money required for expansion.

vide the

version

Rochester and Los Angeles will continue its production
communications and electronics equipment and has

pany's earnings will continue at the high level needed
to give adequate return to the stockholders and to pro¬

IIOLMAN

EUGENE
Chairman,

excellent progress.

that

reconnaissance

of

and our own
national security.
They have highlighted, too, the_ im¬
portance of reasonable restraint and good business
judgment on the part of oil-importing companies.
The current favorable outlook indicates

Clinic, Albuquerque, N. M.

jet trainers.

The—

ports in the Free World economic health

licensed bottlers throughout

our

Star

undertaken during ibe year by
the Office of Defense Mobilization, have brought about
wider realization of the vital part played by these im¬

Possibily the biggest factor in our expansion program
be an all-out concentrated effort to acquire new

maritime

Canadair

htuaies of oil imports,

will

Currently

important to

development .so

gas

Institute of Nuclear Medicine and Biol¬

Energy of Canada Ltd. (an agency of the Cana¬
Government). Canadair is also continuing its work

Mark-VI

nation.

last year.

ada.

the

for the

aircraft.

pending in Congress, would clear up the confusion now

hampering

Convair Divi¬

the

and

Division

Bristol Brittania and is making a joint study
with Bristol Aeroplane of' England and General Dyna¬
mics'
Convair
Division of
a
long-range commercial

hope that the coming year will bring favorable
action on legislation to clarify the Natural Gas Act and
thus to remove handicaps recently nut on natural gas

primarily because of a greatly ex¬
m
panded advertising and merchandis¬
p. w. Hires
ing
budget,
increased
selling
organization, and more and better
tools for this organization to use. More specifically, we
anticipate our budgets for advertising and merchandising
will be up approximately 15% again this year over

Atomic

motored

least for the immediate future.

tinue at

General

the

on

pressure on prices,
that this stability will con¬

favorable weather.
From the point of view of Hires
alone, we also look lor a good year,

upon

Convair-

in

Atomic
dian

upward

time are

airlines. They

overseas

Canadair Limited, our Canadian subsidiary in Mont¬
real, has been awarded a contract to design a "swim¬
ming-pool" type reactor
at
Chalk
River,
Out.,
by

1955. Although further rises in
materials as well as high wages

exerting

are

also

is

ogy at the Lovelace

a cushion of extra capacity for emergencies.
prices in general and crude oil particularly have

Gil

and

S.

are

reactor

portance of

remained stable during

U.

currently working jointly on the development
and ultimate construction of a medical research nuclear

industry to meet the extraordinary demands that fol¬
lowed.
One has only to recall the outbreak of war in
Korea or the events in Iran in 1951 to realize the im¬

tainers, new methods of dispensing
soft drinks,
such as the pre-mix
system currently being introduced
by
many
parent companies,
and
greatly
increased
advertising ex¬
penditures by most parent compa¬
nies, it looks as though all signs
point to a big year. Of course, to
a
certain extent we are dependent

Diego

sion

desirable. For example, the spare
productivity of about 900,000 barrels daily with which
the United States entered World War II enabled the

size con¬

the advent of new

with

production on the F-102A allweather supersonic jet interceptor for the Air Force ar.d
the Convair plant at Pomona
is heavily engaged in
guided missile production.
^ V %'v V-'/ •;
<

kind is necessary and

industry in general has made a

With

San

position in respect to crude oil reserves, refining capac¬
and oil-handiing facilities. Some of this capacity
is at times in excess of immediate needs.
Although

prospects for our industry on a

year

these

replace the famous 340 Convair-Liner model.

ity,

good. The beverage
great many strides over
the recent years as is evidenced by the tremendous
growth of this billion dollar industry.
this

basis

national

of

67

for

resources

1958 finds the industry in a strong

The beginning of

Charles E. Hires Company

President, The

On the whole I think

of oil

development

the

obstruct

to

which could benefit the people.

HIRES

W.

P.

continue

84

page

earned by U. S. life insurance companies on in-

net

rate

of

'

San

Diego,

our

first 440 Metropolitan

airliner has been completed and we now have contracts

Continued

on

page

88

Volume 183

Number 5460

...

The Commercial and Financial Chronicle

Continued from page 85

the local

communities, let it take

centralization

out

Free World's Capital Needs in Next Five Years

in

Federal

less

working

a

hardship,

policy

our

I

provides real benefits in the form
wider U. S.
ownership.

believe

cleared

the

for

corporate data.

states^will take care ct
problems. The discre-

Consider, for example, Rhodesian
Selection

J

men

Trust, Ltd. This impor-

are

been
of

Foreign businessof

aware

the

material available to

wealth

of

investors in

iC?n ?°PJ?er Producer was this country. If in the long run
^.trading, last July, In they are to tap our capital mar-

the

past

million

six

months

American

two

some

shares

of

kets

the

the

number

of

U.

United

share-

S.

I

States

likely to break
effort to

down

list,

believe the

the

door

impetus from

trend

investor with full
formation. On the other hand,

the.

to

full

its

Treat est

dis-

uia_

of

success

our

form of capitalism. Until the
pattern is more marked however,
own

I

in

would

U.

to furnish the

or

American
encan

cannot

investors.

increased "moreThan" six- closured receiving1

holders

fold to 5,000.
This one case history does
not,
of course, blind us to the
problem
ahead. Foreign companies are not
an

they

afford to offer less information to

Company's stock changed hands,

and

effectively,

S.

still

advise

which

easily

disclosure

the

leave

us

own

ttrhinn

maxim

has

way

fuller

of

Let

average

investor to look to domestic

rlictrihulA

/inn

can

assess

nnv»

abate

no

can

distribute

or

as

collect.

or

those who spend
have to raise it.

money

to

Exchange.

our

beginning, the

i

^as

count immediately to those who
Pa^ the taxes,
If Federal collections seem less
Painful, they are likewise more
-

American

to

-

'

.

the

*

House

against

Fedel.al

«■-

control

Lu

cation.

of

UU1

people

believe

p

.

We

niggardly with

made

to

should
our

drive

our

Uncle

not

school
school

Sam.

cial

who

requested
formation
ceived

years

corporate
railroad and

a

inre-

statements

laws, and offer U. S. corporations
greater incentives to develop for-

reply: "The Company

reports and publishes

no

have

and

—

not

perof funds,

free

convertibility
recognize the sanctity of private
property, repeal discriminatory tax

ago

certain
of

this

makes

85

some

mit

done

History, I think, is
It

five years." Yes, much shall have
to be done in the way of
slow,

rail at trade,

education

before

foreign firms understand
cept

But

I

in

united

economic
it;

calls

the

of

way

free

behind

a

gcal—however difficult
to achieve. That goal

who

And he

for

barriers

the U. S. needs

raw

opportunities

im-

friends
lous.

both

and

This

ourselves
is

the

who

20th

(trade)

peace

goals

our

not

it

merely financial,
is against
further

,

from

added,

are

pa.

.

and

waste."

Former'

Tigert,
sioner

of

U.

r.~u

u„

into

Education.

fK_t

ion

4.-

that

the

n

mnnov

maupr

that

a

^hnnld

Debt

per

is

a
staggerobligation.

capita

world."

was

are

His

name, of course,
Franklin—and we

Benjamin

We crowd the debt limit of

$285

Already
ment

oT

the

purpose

Called by any other

Govern-

tax

ought

be

to

that

revenues;

not

reversed

in-

name, that's

for which the grants are

recommended »

Consider these

President

Continued

quotations from

—

on

One-third cf the states have al¬
most

obligation

no

bonds

out¬

standing.
,

The
term

states can

lower

interest

cf

.

„

dispose of l°ng-

general obligation

Federal

in

..

.

rates

bonds at

than

can

the

Government.
June

30,

governments

Federal

1954, state and
had
invested

securities

total

a

of

*

•

ill!

*

KENNAMETAL
FIRST to revolutionize
steel

cutting operations

FIRST

since

ever

whole

concept of machining steel

new

years

carbide

tungsten

called

high-Brinell stock from three to

for

Federal

Government

—

does

control them.

Virginia
Oklahoma

Rhode Island

Vermont

1° richest states asking
And

of

the

10

three of them.
and

South

makmg
dicate

such

potential;

measured

in

terms

progress

in¬

diffifrom

Mississippi says, "what we need
|s ro^ a subsidy—it's an educa-

has

increased

It's

which

lost

same

intriguing

to

1940

389,000

10 years,

know

that

Massachusetts

income,

Will

pardon

you

If

.increase of 24%

all

the

a

Utah

that

raise

an

local
same

makes

additional

$5

in-

refer¬
in

states

union will make the

fort

has

the

tax ef-

we

can

billion

year—and not have to lean

on

a

Parts

whole series of man-made miracle metals.

made

of

today's tungsten-base carbide

compositions have
to

even

shock.

tacular results

as

metal working,

greater strength

They

achieving

are

tools, dies and

wear

and
spec¬

parts in

manufacturing and mining

operations.
Kentanium,*

bide,

a

super-hard, titanium-base

highly resistant to heat

and

car¬

corrosion,

the

operations.

"

Other Kennametal compositions are created
for

specific applications where great strength,

hardness, resistance to heat, impact, abrasion,
corrosion
are

or

combination of these properties

any

required.

If yours is a problem which may be solved
any

tell

one or a
us

about it.

Adapting Kennametal to the

specific needs of industry is
our

by

combination of these properties,

an

essential phase of

business. Write: Kennametal Inc., Latrobe,

Pennsylvania.

* Registered Trademark

Federal Government.

The Lower 3rd

No Magic in Federal Treasury

The

Mississippi

rot

Alabama

Federal

Government

can-

Arkansas
No. Dakota

those

New Yoik

So. Dakota

and wealth

California

Tennessee

borders

Kentucky
Georgia




If

INDUSTRY

AND

"give" anything to the states

Connecticut

Illinois

was overcome.

industrial

which

Delaware

Jersey

shop automation

dropped. Maintenance

California,

its population 2 y2 million between
1940-1950 to share its income with

unless it first take's it away from
the people and the institutions of

New

.

today is pushing through thermal barriers which
fiave seriously limited improvement in many

Mississippi

Disposable Income 1952

Dist. of Columbia

.

tional and spiritual regeneration."
r's
equally
fantastic
to
ask

creased 114%.

capita income, the states look

Nevada

to

as

mastery of their
cutties.-As a good friend

in

like this:

The Upper 3rd

already

are

the

of

Machining costs

resistance

a

ence?

per

for help

Mississippi/Georgia

Carolina

soared.

grown a

"poorest" states,

not

Let's look at the states and their

.

long. Production

as

From this first Kennametal composition has

It's rather fantastic to have the

an

State's Disposable Income

times

machine

Virginia

Oregon

has enjoyed

.

many

Florida

Fed-

impose

they lasted

and downtime shrank. The greatest obstacle to

whereas since

The people of the states
their own debt limitations

times faster than tools made of steel

Louisiana

So. Carolina

Arkansas

before asking

a-

Kennametal.

West

<

people in those

assistance.

was

by tools made of

ago,

Kansas

vest some cf these funds in school

eral

89

'

Michigan
Washington

$13.7 billion. They might well in-

buildings

R00se-

page

—

'

and

No. Carolina

from the other states.

Many states have large unused
borrowing capacity.

As

OMo

trend

creased.

local

.

takes in taxes three-fourths

all

ex-

control.

These tools cut

Massachusetts

Federal

left

he

out to prove him right.

Pennsvlvania

billion all'the time.

Fed-

state is not

ten

The Federal

of

distribution

eral funds within

armrn-

public

A Gise Against Federal Aid (0 Education

v

J.

Commis-

S.

?5Aat? that kmd °f money Wlth" a matter that Sh°uld bG
?cULSu®C^yi£g' TnT+i-Tn ^nWiHn* clusively to state officials, in view
\s 10
Ptit k <Tn,«nebt?
of the source of the funds and the

sintered

ing $1,697
(1950).

of

John

Dr.

"The Committee is of the opin¬

introduced, 17

Government.

you

nnrinrf

ro

Communism, "he-

introduce

15

cational needs than is the Federal

vmI

or

misappropriation

."

if he could look
in time to the

as

years

shall

the

century

page

have

funds

on aTheir
year

interference

and

must

Tnf

A

Continued

S.

.

another man

"he that can have
have what he will.

200

.

.

affairs the principles of primitive
Christianity
shall revolutionize

,

fabu-

are

Basically,

is

Dr.

U.

.

was

threat of world

our
„

made

There

can

across

capital, and

for
,

and

said,

tience

materials, the

free world needs U. S.

that it

see

principle of liberty, that
America, and destroyed

reached?

common

side,

our

said,

"we
but the historian cf

.

we

on

who

and kept peace.
Kow long before

sum-

world

peding the flow of capital, and vve
shall
achieve it simply
because

the

settled

removing

be

may

it

feudalism

believe, by

that

mary,
are

the

was

ac-

standards.

our

Emerson

was

the world will

more

and

Aid

eral

Fed-

control."

Present,

eign properties,

no

anything of the kind for the last

patient

But the argument against

Brownell,

"You must either have Federal

^

iS. Jhe.TlasTc traLnj exchange regulations,

story of the Stock Exchange offi-

M.

Commissioner of Education.

year

m

+v

Federal

some

S.

control

ConeresTwH]°

we

to

Let's have no mistaken idea
about the ultimate aim of__the
P

same

now

edu-

U1

beUevethat

problems that

the

-

those needs have been

administrators

*

the education within states under

"was

Conference

c„

America.

no

or

be

J?,,.

of

little

be

°

and
was

prevailing sentiment in the

cr..vtniv

so

to

cational bureaucrats out of Wash-

to the needs of their local schools

be

is

control

accompanying
Federal aid, what right have we
to expect a major improvement of

•

local

There

in education. They will respond
once

our

.

left

governments.

White

The

with

leadership that they
have? Thus, if Federal aid is
bring about better schools, it
seems
apparent that there must

monguto aca §rl;al saieguara xo nave xo a"

dangerous.

lived

have

"If there
Federal

school

common
.

been

state

The

men

on

the

who

men

problem:

no

It is so easy to be generous with

perfectly clear. There is challenge
in this thought for the business-

I believe, finally, we must look
toward
the
day
when
foreign
governments
will remove
frus-

the

ington.

the

those listed

inour

requirements did not spring
up overnight, nor were they accepted immediately by domestic

in

power

And m Te process can reduce wisdom in that provision. The
bureaucratic costs of admmistra- best safeguard against Bureauct*on- 14 }s bounder Business for racy jn education is to keep edu-

companies with foreign operations
and foreign companies similar to

own

of

Government.

The Federal Constitution makes
mention of education. From

+

+ iam

application of Franklin's
about'"A" and "B."

taxes.

S°??e+]?f t e+mon?n jn,the state|
the
and

their

requirements.
Well,
those
that
have met them find that
far from

87

(347)

states.

All "taxable

are

of the

the

income

located within the
48

states.

Federal

Government

really wants to help the states and

KENNAMETAL
...

(PaAtheM

trv

(PtoqWAA

gg

(348)

The Commercial and Financial Chronicle

Continued

from

86

page

.vested funds reached

AUGUST

.

in the following year,

In

The nation's mutual

1954, with further improvement in 1955.

savings banks will again help to
supply of savings required to fi¬
nance home building this year, as
they did in 1955.
Outstanding mortgage Joans of mutual savings banks
registered a record increase of $2.5

of return.

E.

To

sales in 1956 will

United States Rubber Co. expects its

the billion dollar mark for the first time in its his¬

pass

lion

dollars

will

set

record.

a

We

and truck tires.
in plas¬
tics, plastic products, chemicals and
synthetic rubber. We look for contin¬
ued growth in footwear, foam rub¬
ber, industrial rubber goods, textiles
and foreign business.
U.
S.
Rubber expects
to spend
about $36 million in new plants and
equipment in 1958, which is about
a

million

lion

is expanding

than

the

sales
and

rubber

record

for

$5Va

that

Humphreys, Jr.

the

industry in 1956V about the same as 1955. The gen¬
eral price level for rubber products increased slightly

will contribute to the expected dollar sales

increase although rubber consumption will remain about

equal to 1955.
The proportion of synthetic rubber used

latter half of next year.

About 60% of total rubber

plant production

con¬

markets

is

from

well

as

such

ex¬

could

abroad

next

as

also

helps

return

domestic.

European

ulus

Most

countries

This

exceed

.with only

compares

of

this

230,000 tons

U.

units

in

1956

S.

sales

will

higher in 1956 and should total about

be

51

million

Truckj| tire replacement sales will be lower
about 2%

Sales
at

of

and

about

domestic

industrial

rubber

products

economy

of

continue

of

over-all indus¬

MUd

brought

about

decline

a

in

this

have

more

canvas

shoes

for

sports

and

of

JOEL

wear

All

stainless, tool and other
alloy steels which prevailed throughout 1955
shows no
Vsigns of abhtemChii; Present indica¬
•

facilities

the

for

power

de¬

reactors.

at

are that utility
equipment buying
high rate in 1956 and the prospects

a

the

all,

than

1955

coming
for

also very promising.

are

year

should

companies

be

substantially
power in¬

serving the

and later.

N.

BAXTER

past

year

was

and

for

economic

barometers

suggest another year of
prosperity for American business in

legislative

scenes

1956.

extent

volume of highway construction ana
commercial building is scheduled.
This expansion

co¬

the

of

American

of

ment of

Included

were

new

a

and

automation, both of which as¬
higher standards of living and
the employment of larger amounts
of capital.
.<
sure

failure

N.

Baxter

Thus, the
banking is

Jackson

tunities.

credit

is obvious.

this

people.

by basic industries
by the rapid" develop¬
age of atomic energy

is augmented

Senate

or

expenditures

manufacturers and airlines. A heavy

a

leader¬

the

and

success

capital

budgeted by many indus¬
tries, including steel and aluminum
companies, public utilities, chemical

after

the

of

Large

have been

expanding

an

constructive

The

banking development during the

the sharp increase in loans made by the

nation's commercial banks.

the

foreign

JACKSON

Chairman, Chemical Corn Exchange Bank, N. Y. City

The

long-term

outlook

for

of

greater oppor¬
An increased need for bank
one

lending of funds promises to be
has been the 'case for-the last

remunerative than

more

20 years.

Our Administration in Washington deserves the

Pres-;

highest

commendation for the healthy state of the nation's

econ¬

Determination to halt inflation and arrest the rise

omy.

in

living costs has proved effective through the practice
policies by the Trrasury and good mone¬
tary and credit policies by the Federal Reserve Board..
cf sound fiscal

attention.

It

essential

is

these

that

policies

be

continued

if

■

tions
all

are

we

that

we'll

be

able

to

The

sell

I

look

be

as

good

ventory
an

the

year as a
or better than

policies

of

ness.

and

Currently

tomers

would

1955.

role

to

the

alloy steel busi¬

most

like

to

of

our

have

ulus to demand may
the rate of business
out.

makes and holds at g.plateau

tion

sometime

this year,,J

satisfactory volume
inventory .accumulation.
very




believe

oven

near

larger

we

overall

would still

do

a

without the incentive of

of

provided

outlays
time, has

more

than
the

S10

industry

to maintain their dy¬
We know too well, from the experience
are

Sound

well

as

monetary policies also
cf

from

our

own

nation's

are

fundamental in the

agricultural

profitable marketing of crops; and a stable dollar is vital
to protect the purchasing power cf our rural as well as
our urban population.

and, at
taxpayers

We

would

again call

-

lessened
I

as

problems .which have resulted
from many years of interference with supply-demand
ratios. Certainly industrial prosperity is essential for the

tax cut of some $7¥2 billion. This dedication to
efficiency and integrity has not precluded the
continual strengthening of our national. defenses nor
of all

countries

a

fiscal

J

and

episodes, how severely the economy suffers
inflationary and deflationary extremes.

solution

billion

American

other

from

short

by

same

with

econ¬

its present posi¬

three

the

disappear when
activity flattens

However, if the

omy

trade

American

The Presi¬

bcom-bust

ing Federal

cus¬

inventories to match their increased
manufacturing activities. This stim■

encouraging.

years ago.
Despite the burdens of
the budget legacy inherited from previous Administra¬
tion? and the ever-present threat of Soviet
aggression,
the Eisenhower Administration has succeeded in reduc¬

play

in

most

namic growth.

remote

In¬

customers

especially important

stainless, tool

whoie

is

To a nation where deficit spending had ap¬
peared to become part and parcel of governmental pol¬
icy, the objective of a balanced budget indeed appeared

may occur later in the
year,

for

situation

emphasis.

first

activity

fiscal

dent's forecast of a balanced budget for the current fis¬
cal year—as well as the succeeding one—deserves every

can

produce at least through
half of 1956.
While some
leveling.x>ff in. the rate of business
the

Joel,Hunter

field have been

dustry, not only in earnings but in further growth of

aid, social security, budget and tax matters, foreign aid,
resources
conservation, among others, await legislative

our

to

backlog applicable to earnings in 1957

ident Eisenhower's program on school construction, na¬
tional highways, public health, and atoms for
peace.
In addition to the above, agricultural policies, disaster

HUNTER

strong demand "for

in

better

Unfortunately, the first
Congress failed to
take
needed
action
on
important
pieces of legislation affecting the

Irving M. Ive§
welfare

President, Crucible Steel Company of America
The

continue

for industrial boiler volume

stewardship, the Pres¬

Representatives

session

than offset this decline.

Isenberjj

Present indications

tive outlook.

sales

casual

expansion will relate

new

will

An election year raises many im¬
ponderables in sizing up the legisla¬

waterproof footwear, but the growing demands for

rubber-soled

our

velopment and manufacture of nuclear

major portions of the Eisenhower
:
V
blueprint.

industries.
have

Manufacturers in

of

cushioning should continue to increase
biggest volume sold to the automotive and fur¬

winters

H.

*

in the past five years and is presently
engaged in expansion programs that will entail a still
higher rate of capital outlay for 1956 and 1957. Much of

»

-

of anything

duction capacity

York

will determine the

■

cf

Martens

associated

preparing to meet this demand and are continuing to do
My own company, for example, has doubled its pro¬

the 84th Congress cen¬

and

ship abroad.

Sales of foam

niture

and

excess

operation to be forthcoming from the
present majority party in the1 House

.

with the

New

vigorous program

units.

in 1956 by

should

high level following the high level of
trial activity;
V

demand

annual

turbines

so.

It

ident has painted in broad strokes

2%

should total about 8
Va. million units.

a

boilers,

ters upon President Eisenhower's admirable
State of the
Union message.
Together with his evaluation of the

to

here

Such growth will

years.

average

known in the past.

IVES

evaluation

an

three years of

tire

passenger

M.

Senator from

springboard for

picture in this second session

compared

an

Most

The

con-,

them

on

doubling it again in the

equipment far in

sav¬

boom.

dwell

The most significant

103 Vz million units in 1955.

Replacement

create
for

savings banks to pay an attractive rate of
deposits so as to provide an additional stim¬

HON. IRVING

-V.-tvY

-

million

construction

and

years

following 10

the demand for long-term funds.

We look for
passenger car and truck tire sales of ap¬

103 Fz

residential

not

that all indications
point to the necessity for doubling
generating capacity in the next 10

-

the

will

I

thrift.

and

155,000 tons

sumed abroad in 1955.

proximately

that

Savings banks thus seek to perform
their basic economic function of
encouraging thrift to
assure that the
savings supply will be adequate to meet

England,

as

on

to

conceivably reach 300,000 tons despite the shortage

of dollars.

surplus,

loans to

of

are

our

other than to say

Consumption of synthetic

will

year

has

consequences

partly to the superiority

Germany, France and Italy.
rubber

Ihlefeld

,

gradually increasing earnings.
This policy
expands the supply of savings available to finance home
building, and so protects the economy from inflationary

Synthetic rubber demand is expanding tremendously

foreign

August

in

folios while

of synthetic in many applications.

in

entering the year with
backlog of unfilled orders
history.
This is largely the
result of the heavy volume of utility
orders placed during the past year.
Long range estimates of the coun¬
try's needs for electricity have been
so widely publicized in recent
years
we

the largest

pension
bonds to

a larger extent than in
1955,
favoring government - underwritten mort¬
gages, land selecting conventional loans
carefully, sav¬
ings banks safeguard the high quality of their port¬

capacities, due partly to high

prices for natural rubber and

demand

ities,

from

year,

new

industry. Speaking for my own

from sales of boilers to electric util¬

Through

in the

Industry demands for synthetic rubber have far
ceeded

offset

by the indus¬

synthetic in 1955.

was

grade bonds

Engineering, Inc.

which derives 60 to 70% of its dollar volume

company,

ings banks should be in position to increase their out¬
standing mortgage loans by well over $2 billion for 1956.
The total amount of
mortgage loans made during the
year will be larger than in 1955; also, greater amortiza¬
tion receipts and mortgage satisfaction
payments will

higher prices, which will be reflected throughout all of

sumption

mortgage lending also
through limited sales?

From these two sources and additions to

in 1955 due to higher raw material and labor costs. These

try will continue to rise, probably reaching 65%

ISENBERG

good year for companies engaged in supplying the equip¬

Thanks to the aggressive steps being taken to attract
deposits, savings banks expect the deposit gain for 1956
to approach closely the almost $1.9 billion rise of last
year.
Some further shifting of bonds out of portfolios
is likely also to provide additional funds for
mortgage
lending.

Sales could go as high as $5% billion. Our estimate
is that 1,500,000 long tons of rubber will be consumed by

year,

II

Combustion

ment needs of the power

developed.
|
savings banks expect to make a compar¬
major contribution towards expanding the limited
supply of mortgage funds.
This

1,956.

next

high

demand

in

record

security of the American

Nineteen hundred and fifty-six promises to be a very

able

set a new
billion in 1955,

and

MARTENS
President,

funds.
Through sales pi
satisfy this demand, savings banks helped to shift sav¬
ings from a sector of the investment market having a
surplus of money to the mortgage market, where a great

in 1954.

exceed

attract

of government and corporate bonds.
There has been a sustained demand

industry

of

should

for

secured

were

previous record

of $31 million spent

The

Funds

than 1955 and $5 mil¬

more

more

to

way, I am hopeful that partisanship
the attainment of these worthy goals,

welfare

people.

deposits. As a result, their de¬
posits increased by better than $1.8
billion last year, despite record con¬
sumer
spending and the growth of
public interest in the stock market.

passenger car

Our business

efforts

the

to

new

expect increased business in replace¬
ment

their

hinder

not

essential

more funds for making
loans, savings banks have

intensified

tory. This sales volume will represent a gain of between
8% and 10% over 1955. The 1955 sales of over 900 mil¬

world responsibility; the constant
national security; fiscal integrity;

our
our

under

gets

gress

will

provide

mortgage

the

the fostering of a strong economy; and the response to
human concerns. As the second session of the 84th Con¬

of

President, United States Rubber Company

Union message,-President Eisen¬
objectives of his Administration:

the

of

discharge of
improvement of

last year. Mortgage holdings
savings
banks
now
aggregate
$17.3 billion, or over 60% of deposits.

HUMPHREYS, JR.

State

reiterated

The

billion

H.

his

hower

notably the

augment

1956

lined

New York City

reaching 3.46% in
The high rate
of capital
expenditures, both private and public, ex¬
pected in 1956 should again assure adequate investment
outlets for insurance company funds at reasonable rates
ily increased

Thursday, January 19,

.

implementation of policies designed to give added im¬
petus to a competitive economy. The President has out¬
a program designed to this end.v/V;'v

IHLEFELD

President, Savings Bank Trust Company,

low of 2.88% in 1947, but stead¬

a

,.

the

Administration's

the people.

have

dwelt

at

'

for

concern

'

,

the
,

.

reserve require¬
the various banking centers.
It is our
satisfactory solution will be developed. We
feel that a complete study cf the present reserve formula
-should be authorized.
It is our.belief also that assess¬

ments

welfare

length on the achievement of
stability because it" is especially indicative of

the faith

of our

some

present leadership in, this nation's free

economy and in the capabilities of free menr The con¬
tinued progress of this country is
dependent upon the-

between

hope that

'

financial

attention to the continuing- in¬

equity of the different percentages of

ments

a

imposed

for Federal

Deposit Insurance

are

un-

'

necessarily high..
Continued

on

page

90

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

Continued from page 87

One

final

word

N.A.M.

A Case

Against Federal

Advisory

Education.
The
eral

Aid

ing

ideals

children

to

na¬

To

the process of inculcat¬

into

is

the

of

program

isn't

leads

it

socialization.

and

lost-

feited

minds

of

step in

Socialism.

overnight.

in

which

the

final

of

If you do

your

nothing—you will have

Federal Aid.

carried

crisis.

a

of

men

,v"

have

many

valiantly

on

You

greatest

May I suggest

face

now

tion to N.A.M.:-

challenges.

new

a

N. Y.

"NOW AMERICA—MOVE!"

SAN FRANCISCO, Calif.—Dean

Security Dealers Elect Officers for 195S

Eugene
President

G.

of

Association

Statter,

the

New

announced

Hoit, Rose & Co., has been elected
Security Dealers Association, the
today. Elbridge H. Smith of Stryker &
of Joyce, Kuehner & Co.,

were

of

New

the

York

and

Francisco

Stock

Exchanges

will admit to partnership

ment

loru?

a

on

Feb.

against

Federal

Naylor

of

Oakland

Richard B. Putney of Los

enjoyed

in

which

little

a

I

in

Angeles.

Bache & Co. to Admit

Bache &

the

children

had

dinner with

invited

to

me

her family.

Walter A.

bread

gives

you

takes

for

from

you

chunk of

a

Exchange

Eugene

G.

Elbridge H. Smith

Statter

ner

partner

Building,

Bank

Stock

Jan. 26.

on

Exchange,

on

Hawkes & Co. Admit
On

Feb. 1.

William J. Flynn, Wall

Schiffer, member of the

Feb.

Jan. 31.

Goldsmith, limited part¬

will become

effective Feb.

a

1

members

of

general

New

Co.,

York

New York

the

Stock

Francis M.

partnership

Curr to

and

Robert

1.

E. Barnhart and Chester P.

Davis,

Jr.

general partner

r

to limited

partnership,

your

freedom."
We've
eral

we've

is

had

aid

campaigns for Fed¬
since

ever

never

being

now

1872.

such

seen

waged

a

But

one

and

as

which

will

focus upon the 1956 session
Congress. It promises to be a
political fight of the first order.

SUNRAY MID-CONTINENT

of

If President Eisenhower feels
der

un¬

the

necessity of doing some¬
may we not well suggest

thing,

this procedure.

is

"

Let

Federal

whatever

aid

proposed be limited under two

is

(1)
the

Herbert Singer

Cases

few

Dire

of extreme
which

states

need

in

need

can

prove:

out

(spelled

in

de¬

unavailable resources; full
use of borrowing capacity; a dis¬
position to sacrifice for the edu¬
tail);

cation

they want.

(2) Federal aid to be extended
upon

an

tion

basis—for

emergency

specified time.
date

be

bureaucratic

Let

the

fixed,

a

termina¬

machinery be set

set

up

who

by

stand

office

the

whole

to

be

under

than

be

those

beneficiaries

the

Singer, Bean & Mackie, Inc.

berg, of S. Weinberg & Co.,
The

Board

Governors

elected Secretary.

Samuel Wein¬

elected Treasurer.

of

the

Association

elected

at

the

in

Meeting will consist of: Harry R. Amott, Amott, Baker &
Co., Inc.; Philip L. Carret, Granbery, Marache & Co.; Frank
Dunne, Dunne & Co.; Maurice Hart, New York Hanseatic Corp.;

Herbert D. Knox, H. D. Knox & Co.,
Kuehner &

Inc.; Hanns E. Kuehner, Joyce,

Co.; David Morris, David Morris & Co.; Herbert Singer,

Statter, Hoit, Rose &

production of crude oil

Co.; Oliver J. Troster, Troster,

Singer & Co.; Samuel Weinberg, S. Weinberg & Co.
The

Nominating Committee for 1956 is composed of: Charles

M. Kearns of Kearns &

Inc.;

Company,

Williams; Paul Emert of W. L. Canady &

Robert I.

Willis of M. A. Schapiro &

emergency.

industry trends through

Annual

Mexico

Herzog

of Herzog

&

Co.;

Edward

T.

Co., Inc.

City, with 4,000,000 inhabitants, is the fourth largest

city in the Western Hemisphere-twelfth largest city in the world

LA#
k

of

was

was

Eugene G.

program

other

men

with

Weinberg

Singer, Bean & Mackie, Inc.; Elbridge H. Smith, Stryker & Brown;

can so easily and
inevitably
tend toward perpetuation.

let

pace

Association, and Herbert Singer, of

up

which

And

Samuel

elected Vice-Presidents of the

no

let

and

keeping

re¬

strictions:

I

and natural gas

from

'i■//"
w

mxm

/v

new

•**

»?■"/',

•!

J;-

In
y-y vv-

rf/f /•■'

Iy

Investment in

7

Mexico's

more

than 9,000 wells in

today there are many Industrial opportunities for foreign

friendly partnership with Mexican private capital and know-how.

Lower taxes, an abundant supply

In the Central Zone of Mexico-served

offer economic

industrialfrontier..!

Mexico

of raw materials, ample labor and

by The Mexican Light'and Power Company-with

an

power

combine

expanding market to

opportunity in a climate of modern industrial development.

the U.S.A. and Canada,

production Is constantly increasing. The generation and consumption of electric power last year were the

highest in the country's history. In the Central Zone, more than 2-3/4 billion kilowatt hours were generated in
1955, an increase of nearly 10% over

1954.
D-X is the brand

The demand for

name

light and power is steadily growing, but thanks to long-range planning, the cooperation

of the Mexican Government and the heavy
and distribution facilities,

investments made over many years to expand our generation

plenty of power is still available for new industry, And we have taken the first

ucts

manufactured

Company,

a

of

quality prod¬

by D-X Sunray Oil

wholly-owned subsidiary.

steps in a $ 200 million expansion program over the next 10 years to make sure that our customers can
continue to count on all the

The Mexican
A

light and power they need.

Light and Power Company, Limited

privately owned utility serving Mexico for




over

50

years.

14

City,

•

admit Robert H.

will
and

&

Hawkes

Street,

Diamond

E. Kuehner

a

New York

of the

will retire from the firm

when

become

National

members

Exchange,

John M.
Hanns

anybody
slice of bread — he

a

Baker, Weeks & Co., Philadel¬

Exchange, and C. Kenneth Smith

plained that the fare would be
simple but said: "I have taught
my
children that we'll eat our
own

Stock

Morton F. Stern,

ex¬

Barndt

City, members of the New

York

take

She

will

Pa.—Charles

L.

Co., 36 Wall Street, New

York

part of my
state. / A
days' friend, left a widow
ago to provide for her five

years

PHILADELPHIA,

phia

admitted to limited partnership in

is

northern

school

Stock

Baker, Weeks Admits

and

Henry C. Hofheimer II will be

recently

town

New York

Feb. 1 will admit
William H. McElnea, Jr. to part¬
nership.
•
!,
on

in

in

control

members of the

Jose, Jo L. Fuller of Honolulu, F.

for¬

orocess

Alstyne, Noel & Co., 52
Street,
New
York
City,

'

forget to fight for it.
eloquent than any argu¬

experience

an

slow

Wall

1st, Harold D. Barnard, Jr. of San

we

More

Van

Exchange

San

Linden

the

is

members

of

York

Brown, and Hanns E. Kuehner,

Alstyne Noel Co.
To Admit McElnea

Admit Four Partners

.

Freedom

It

Van

Dean Witter Co. Will

89

connota-

Witter & Co., 45 Montgomery St.,

against Fed¬

that

is

over

on

;

answer

tionalization
take

Committee

'

.

final

in

one

Aid to Education
velt's

You

the

to

(349)

SUNRAY

MID-CONTINENT

GENERAL OFFICES

SUNRAY BUILDING

f.

T'JLSA

OKLAHOMA

90

(350)

The Commercial and Financial Chronicle

Continued

from

B.

B.

than

$364,000,000 in Nassau and Suffolk Counties alone.
Brooklyn, we hold approximately 13,500 mortgages
totaling more than $75,00j,000, or some 16% of our total
mortgage portfolio.

88

page

JENNINGS

Chairman of the Board of Directors,

Socony Mobil Oil Co., Inc.
If

business predictions hold

current

Approximately

>

present
year will be even more challenging for the petroleum
industry than 1955 has been; competition on the sales
level will be sharper, and—of probably greater impor¬

$857,077,668 is

true, the

mortgages

vital role in

oil

the

reaching

are

available

of

drawing back from this

this

attitude

but

in

fiscal

authorities

this

level.

There

the

years through research proves this point.
Indeed,
competitive research is chiefly responsible for the fact
that the gallon of gasoline we buy today delivers one-

times

much

as

energy

as

one

purchased

25

and, in terms of cost of living, is bought at

years ago;

a

lower price.
In this connection, it will be a
significant victory for
competition and free enterprise generally if Congress
will see fit to return natural gas
production to the area
of competition where it
belongs. There is no justifica¬

tion in peacetime for government
regulation of the field

price of this competitively-produced

GEORGE

The

dollar

will

despite

volume

be

as

expected

an

of

great,

C. JOHNSON

7

home construction during
perhaps greater, than in 1955,

new

or
or

8%

decline

in

the number of

dwelling units built in the coming 12 months.
lending, accordingly, will continue at
high levels.
Demand for

tinue

strong

new

homes will

throughout

1956,

equal

exceed

or

the

1955

Homes will cost

more

i

level, and

foreign

because fami¬

George C. Johnson

building, especially

sound and prosperous
condition than at

time in the past. The population is
increasing at an
unprecedented rate. Personal income is at an
all-time
high, and every present indication points toward a con¬
tinued stable and prosperous
economy. All of these fac¬
tors tend to create a demand for
more and better
homes.
Having originated and closed more home
mortgage
loans during 1955 than in
any similar period in our
bank's 96-year history, The
Dime Savings
Bank of
Brooklyn looks forward to the coming 12 months
with
the expectation that 1956 will
present another year of

extremely intensive mortgage lending
activity.
We believe that an
adequate supply of mortgage

money

will be available to finance to
continued high volume of
residential construction within our

lending

area

During the year just ended, The Dime of
Brooklyn
8,692 mortgage loans for a total of
$113,850 000
This is an increase of
$33,937,000 from Dec. 31, 1954, or
a
gain of 42.4%. The 8,692 mortgages written in
the
past 12 months represent a 58.7% increase from
the
5,475 closed during the previous year.
closed

At the end of 1955,

our bank had

increase
vested
We

a

of

$547,824,992 invested

mortgage real estate loans. This
$70,865,652 from the $476,959,340

was

a

in

excess

a

reduction

of




in

taxes.

This

is operating at capacity, is

economy

in

and

net

in¬

40,000 loans aggregating

more

are

revenues

to

equal

for

those

1954.

1656
of

are

1955;

comprehensive traffic

on

sur-

Johnston

a.

to all employees, the addi¬
tional cost to the railroad will be about
$11 million annu¬

ally.
one

In addition, an increase from one-half
and one-half percent in
payroll taxes for
and sickness benefits to

spend¬

percent to

unemploy¬
employees will increase

ment

costs another

$1,250,000.
Improvements

The

'•

■

^..

1956

budget for capital expenditures will require
$35,166,000, of which $7,147,000 is for roadway, $638,000
for shop machinery, and
$27,381,000 for equipment. It is
proposed

issue

to

two

totaling $18,600,000 to
ment to be

equipment
75%

cover

trusts early in 1956
of the cost of equip¬

acquired.

Roadway improvements planned for 1956 include 150

in

track miles of

new rail costing about
$6,215,000, of which
$863,000 is chargeable to capital account, bridge work,
$1,657,000, Randolph Street (Chicago) suburban station

to some

improvements, $93,000, and changes in company-owned
and industry tracks, $580,000.
It is also planned to spend
about $605,000 to extend sidings to accommodate
longer
trains and $375,000 to install diesel repair facilities at
Markham and Hawthorne Yards, Chicago. Various other

geographical section of the United
undoubtedly be adversely affected by the

will

States

1955

$290

fringe benefits is extended

time.

increase

open

for

about

also

this

continued decline in agricultural income.

The depression
agriculture could spread to other sectors of the econ¬
omy.
There are other segments of the economy which
should be watched for signs of weakness. The economy
is undoubtedly near a turning point and, in spite of the
fact that Conditions appear favorable in the first half
of the year, a moderate downturn may occur in the last

improvements will cost about $3 million.
New Equipment will cost about
$25,400,000. The budget
calls for the purchase of 70
general-purpose diesel loco¬
motives to cost $11,900,000. The Illinois Central now has
171

switching,

166 freight

and 42 passenger diesels, a
Delivery of the 70 additional locomo¬

total of 379 units.

half of 1956.

tives

during 1956 will increase ownership to 449 diesel
of all kinds.
The assignment of the new motive
power will result in complete dieselization of all of the
units

PAUL W. JOHNSTON

President, Erie Railroad Company
of

soundness

nation's

Railroad

Erie

our

because

railroad's lines north of the Ohio River.
this new equipment, 4,258 road

economy,

total

the

are

bile

world's largest

assembly
Co.

at

plant

with

handle

we

good

a

products
and

fortunate

are

of

that

the

is

balance

agriculture,

steel,

automobile

our

The

freight

Central

iron
and

W.

P.

All of these

Johnston

ship

a

We

our

in

on

our

"

.

..

Based

we

believe

employes. A request for a 7% increase in
has been filed with the Interstate Com¬

the

year

the

duplicate

facilities

railroads, including
now

a

plan

to

reduce

excessive

being incurred in the operation of commuter

service in the northern New Jersey area.

shares from

was

paid.

The $3.50

1,

Central

opened

traffic

Canada, Mexico and Cuba

of 6%

to

a

over

are

estimated at 2,150,000, an in¬

1954.

parallel to its lines.

Piggy-back service was introduced June 30 between
Chicago and Memphis. Sixteen flatcars and 35 trailers

with
.

other

common

coordinated

routes

improvement in efficiency and economy, particu¬
of

the

Coordinated rail-truck service was extended
from
Jackson to Gulfport, Miss., during the
year. The Illinois
Central now has 4,000 miles of rail-truck

as

consolidation

the

1

Carloadings for 1955
crease

diesel locomotives, mechanized track
equipment, automatic crossing protection and other cost
saving devices. Several projects are under way for fur¬

the

on

Illinois

total of 103.

operating economies which stem from the large
capital improvements we have made in recent years

in

in

■

lesser amount

out the United States and

the

larly

owner¬

Offices at Chattanooga, Tenn., Macon,
Ga., and Green¬
ville, S. C., bringing the sales and service offices through¬

hope

things

ratios

Traffic

During

to accomplish this not only as a result of
anticipated increase in traffic volume but because

ther

a

;

rates

for such

best

outstanding.

in 1955.

of

the

rate reflects the two-for-one stock
split effective June
1954. There are 3,082,945 common share

Commission to offset the higher wage costs. With
prompt approval of this application, we expect our net
earnings per share of common stock will be higher than

the

■!"

World War I when

8% better than

merce

We

of

one

$3.00 to 83.50 a share on an annual basis. This increase
places annual payments on a basis equal to that prevail¬
ing from 1905 to 1930, inclusive, when the annual rate
was $7.00 a share, except for a
four-year period during

Our expenses will be higher because of
wage increases

granted to

2%,

to increase the dividend rate

1955.

freight

awaiting repairs to total

cars

than

Fiscal Policy

-

appraisal of potential traffic,

gross revenues in 1956 will be about

ratio of

less

During 1955 the directors of the Illinois Central voted

are

tunities.

a

of

are

planning our operations with
view toward sharing in the expanded business oppor¬
us.

capital expenditures budget exceeds that of

industry.
industries

optimistic about the prospects for the coming year. This
anticipated high level of production should, of course,
be reflected in a good volume of rail traffic that "will
be available to

1956

During 1955 the Illinois
acquired 70 general-purpose locomotives, 100
seventy-ton covered hopper ^cars, ten Airslide cars, and
constructed 35 boxcars at Centralia Shops. One hundred
freight cars were equipped for specialty loading, and
approximately 200 track miles of new rail was laid. Re¬
pairs were made to 12,000 freight cars, giving the Illinois

between

other manufactured articles.

freight

of

Central

a

coal,

on

1955 by more than $15 million.

Ford

parts

savings of between 20 and 25%

car program provides for the con¬
2,000 boxcars in the Illinois Central's shop
Centralia, 111., at a cost of $13,500,000. Also planned
is the equipping of 150 freight cars for
specialty loading.
During the coming year it is proposed to make extensive
repairs to 14,COO freight cars at a cost of $6,239,000.

diversified,
as

1956

at

General Motors Fisher Body stamp¬
ing plant at Mansfield, Ohio.

tonnage

It is anticipated that the additional diesel locomo¬

struction

new

Mahwah, N. J., and

of

use

.

automo¬

the

of

With the

miles, or 65.2% of the
Illinois Central, will be diesel-.

the

will

The

served

area

of

produce
investment.

all

in the

miles

tives

our

Notable among the
which have located on

road

ized.

the

activity

industrial

of

losses

thus

year ago.

have

of

Business

par¬

ticularly in Nassau and Suffolk Counties.

.

the

We

any

in 70,262 first

a

be

ve>TS conducted by the railroad. It is
anticipated operating expenses
for the coming year will exceed 1955
by about $3,500,000.
If the pattern established
during the latter part of 1955
relating to wage increases, including payroll taxes, and
Wayne

question.

area.

appears

more

result

a

as

Motor

tempted to sell these securities and invest in
mortgages.
Generally, the entire home building industry
a

based

spendable income could result in increased volume of
sales.
The desirability of a reduction in taxes, when

plants

Should the price of Government
securities rise suffi¬
ciently above present levels, many institutions will
be

to be in

expected

probable that they will reduce their
purchases
of
durable
consumers'
Gale
F.
Johnston
goods this year while they pay off
debts
previously incurred.
There
seems to be little reason for believing that other types
of consumer expenditures will be reduced, however. Later
in the year disposable personal income may be increased

by the Erie.

nation, the supply of mortgage
depend largely on the price of Government
Federal fiscal policies.
.*

bonds and

Operating

expenditures.
expenditures will prob¬
a

revenues

to

compared with $209 million in

a

aid

on

1955

Operating expenses for the year will
approximately $211 million as

ing spree financed in part by an
expansion of consumer credit. It is

the last few years

In other sections of the

funds will

of

Russians

Consumers have been

for

be

of

ably continue to advance for

line

will be sufficient to
continued high volume of

the

Net income

million
compared with 8276 million in 1954.

railroad and the indus¬
trial growth that has taken place in

purchase
a

economic

Construction

along

the past year.

in the New York

Operating

the United States will probably lead
to an expansion of both military and

increased

appreciably in price within

support

between

1954.

in 1950, however, included approxi¬
mately $5,650,000 non-recurring in¬
come applicable to
prior y^ars.
r

capital
The pressing nature of

investment.

in

estimated

maintenance

programs

share, is expected to be the
105-year history.
This
of $22,014,194, or $7.14 per

$26,269,000, respectively. Net income

business

the

to

enlarged

struggle

the

seeking larger houses; and
land, labor and materials have ad¬

and

to

lending

activity at
apparently several factors which
lead

per

company's

income

exceeded only in 1950 and 1953
when net income was 829,412,000 and

plus the
favorable predictions of businessmen and government
and private economists, add to our confidence that rail¬
road freight traffic will continue at a high level in 1956.
We are particularly encouraged on

but

Mortgage money available for the
financing of new home construction

maintain

with

The

are

vanced

expect

we

mortgage

JOHNSTON

was

high level in the immediate future.
Businessmen are planning to proceed

j..

probably will compensate for any
drop in the number of housing starts.
lies

the

Louis, Mo.

will

Mortgage

con¬

these homes generally will cost more
than those built in the
past' year.
Therefore, actual dollar volume will

highs,
for

sums

A.

share

in

commodity.

President, The Dime Savings Bank of Brooklyn, N. Y.
1956

in

with net

JOHNSTON

to

are

the

long run prove of
great benefit to the industry and to all of mankind.
In this endeavor, competition—as it has
always been—
will be the key element.
The long record of steadily
higher product quality established by the industry over

and-a-half

$8.37

or

highest

a level close to max¬
capacity, and efforts will be made by the monetary

and

sources,

cannot

$25,810,000,

third

real

on

The economy is now operating at
imum

the industry has taken the
long view and welcomed it as a partner in a common
task.
One doesn't go too far out on a limb to predict
that

F.

St.

and most

newest

mortgages

Thursday, January 19, 1956

.

Illinois Central Railroad net income for 1955 estimated
at

of

Vice-Chairman, Mercantile Trust Company,

vision of the industry itself.
of energy

all-time

substantial

GALE

business, but it

particularly significant that this
past year has seen a number of oil
companies,
Socony
Mobil
among
them, committed to large nuclear
research programs. While it is doubt¬
ful that this new area of
inquiry
and experimentation will
begin to
bear fruit for some time, it is none
the less safe to say that the very
fact of its existence will have great
and immediate impact on research
B. Brewster Jennings
programs generally.
Certainly the
entry of the petroleum industry into
the field of nuclear research not only augurs well for
the consuming public but, in addition, it testifies to the
Instead

first

assets

a

is

awesome

in

total

throughout 1956.

will be intensified.
has
always played

processes

' Research

.

invested

now

bank's

Because deposits are increasing at a record-breaking
rate, while interest payments and satisfactions of existing
lave

and better products

new

the

of

estate.

tance—efforts in the field of research

develop

63.9%

.

President, Illinois Central Railroad

compares

to

and

WAYNE

In

.

provide daily
service
in
both
directions,
Mondays
through Fridays. Initially begun to handle LCL traffic
at prevailing rates, the service was extended Oct. 1
to

Continued

on

page

92

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

(351)

Color Television: A Billion Collar Bsby

Paine, Webber Adds

RCA

Merchandise Manager Mi.ls haib color as industry's
brightest hope and definite spur to total TV sales. Sees healthy

by

television

Paine, Webber, Jackson & Curtis,
24 Federal Street.

creased

look

can

high

forward

continued

hope, I believe, that we have ever
had
in
our
industry, the phe¬
nomenal

Richard M.

—

with

connected

now

volume

television

television

is

with

dollar baby.
"Color television

predicted Jan.

us

as

a

BOSTON,

White, Weld

Mass.

Will

be

an

(Special to The Financial Chronicle)

r—

Lucille

B.

Ellis,

added

tinue

to

the

staff

Co.,

Ill

shire Street.

Mills,
Manager,
Merchandise,

are
necessary
demand."

Victor

satisfy

to

toward

of

better,
in

higher-priced
re¬

ceivers.
"I

Speaking at
Allan

in

B.

Winter

Home

Furnish¬

ings Market, Mr. Mills said:

second-set

and

to

in

tie

have

effect

some

black-and-white

C.

offices

at

Benny

Avenue.

G.

associated

with

him.

SPRINGFIELD, Mass.—Paul H.
Gale has become
D.

J.

St.

associated with

Germain

&

Co.,

100

now

with Arthur M. Kren¬

Kyger & Co. Formed >
HOUSTON,

Texas —Bryan

H.

sky & Co., Inc., 141 West Jackson

Kyger, Jr. has formed

Boulevard, members of the New

Co. with offices at 1746 West Main

York

and

Midwest

Stock

Ex¬

changes.

Street

to

engage

in

a

Kyger &

securities

business.

colors

total
the

of

inventories

consumer

i

this

high

are

the real start of color
materially increased average

numerically, with respect to past
experience, I do not believe that

sales

a

thev

are

rent

industry rate of sale. Com¬

unit

dollar

value, I

volume

for

look

to

1936

compare

very

bined

favorably with 1955."
Mr.

"is

side

Mills

entire

potential
industry.

"I

not

a

do

color

said

television

for

bonanza
it

think

the

would

be

possible to overemphasize the im¬
portance of color television to our

industry.

brightest

the

is

Color

out of line with the

manufacturer

cur¬

distribu¬

and

tor inventories declined somewhat

during December—a healthy
dition

and

—

believe

there

that

is

con¬

to

reason

retailers

bought

cautiously during December and
that inventories at the retail level

well in hand."

are

Securities Salesman's Corner
By JOHN BUTTON

Usinof the Tax Laws to Ssll Mutual Funcb
One of the most effective means
of
a

building

meet

Urldcr

where

on

G.

can

you

"favorable

a

has

who

Helbig,

basis."

had

of successful experi¬
ence
as
a
practical investment
dealer and has specialized in ap¬
years

plying "tax saving plans" for his
clients, has presented what
he terms a "Charity and Income
own

Benefits Plan" in

his

for

come

substantial means and

influence

many

working assets, yielding him
of about

method

people of
Baron

clientele is to evolve

a

lifetime,

at

in¬
cost

a

$28,000."
this plan the donor bene¬

fits through

legal tax savings, he
enabling his favorite char¬
ity or church, school, or hospital
to be certain that upon his death
they will receive the funds they
also is

have

reserved

them

for

in

trust.

This

plan has apt. advantage over
funds set up in/'wills" as far as

recent issue of

the beneficiary institution is con¬
which is cerned, since wills can be changed
Nauheim and pub¬ and this plan is irrevocable and
lished by Kalb, Voorhis &
Co., definite. Once fnade there is no
25 Broad St., New York 4, N. Y., changing these irrevocable trusts.

Modern

a

Security Sales,

edited by Ferd

as

service to dealers

a

in selling more

You

Brief

MSS

plan enables one to make
donation to his favorite charity,
This

a

It's almost

developed the com¬
plete campaign and it is available
to

interested

dealers.

The

parties designated
the trust and
come

principal

the

receives

the death of the donor, or

creators of

as

they receive the in¬

be created by more
than one person.)
On
such
irrevocable
trusts
made
in
favor
of
institutions
where
a
charitable gift is
in¬
can

Bureau allows an

based

duction

pectancy
the

of

income.

Revenue

Internal

the

volved,

income tax de¬

upon

those

the

life ex¬

who

Hel-

big's article in MSS) "A man in
the higher
income tax bracket,

old, with a $50,000 a
year gross income, the income tax
would ordinarily run about $26,000.
If he set^ up an irrevocable
trust fund of $41,000, he would
say

pay

50

years

only

income

a

tax

little over $13,000 in
that year.

save

about 50%

man

would

on

He would

his tax.

then have

This

$41,000 in




donors,

There is still

mailing

newspaper

and

"mats."

of

Mr.

is

Helbig where it is desired
oossible, through MSS.

One

New

York

effort

has

using

the

a

made

Charity

v

of

in New Jersey, the Crossroads of the East.

v

Income

to

build another station costing approximately

$100,000,000 generating

recently announced plans

$129,000,000 in Bergen County.

$200,000

and

room to grow

keeping pace with this growth by building and

station under construction at Linden, the company

dealer,
says
few months of

sales

housing developments.

expanding our electric and gas facilities. With one new

made

MSS, after only

plenty of

And Public Service is

Also, figures of. possible tax sav¬
ings and the personal assistance

Never have

we

attempted to

gaze

into

a

crystal ball. But 1955 was

Benefits

Plan.
A Florida dealer
without literature and
advertising
has started to experiment with
this

receive

(Quoting from

interested-

pieces

during his or their lifetime.

(Trusts

contagious sort of feeling, spreading through industry, business,

commercial establishments and new

includes sales letters, how to con¬
tact

on

a

plan

ing his lifetime by setting up an
irrevocable trust. The beneficiary
only

Jersey.

has

hospital, college or university dur¬

institution

feel the progress which is taking place throughout the state

How to Use the Plan to Sell

Mutual Funds

in

Plan

The

can

of New

interested

Mutual Funds.

plan

and

has

just

wonderful and

made

New

in¬

teresting aspect of this plan, as far
as the selling feature is
concerned,
is
a

it

possible

investors
vorable

meet
a

basis.

business be
Funds

to

on

but

high bracket

dignified
Not

only

and

fa¬

should

developed for Mutual
other

business

should

also results from these
contacts.

PVBLICOSERVICE

£

a

qualified salesman, that it makes

why 1956 will not follow the same pattern.

Jersey's leadership will be

maintained in the years to come.

that if properly
presented, and
serious
effort v is made

by

we see no reason

Every yardstick indicates that

$50,000 in sales." *
What I believe is the most

'

secu¬

styles

"While

on

Neverthe¬

sales.

less, with
at

is

from

a

style

new

with

in line with current!
may be that even with a
furniture promotions," he said.
good
sound
national
economy,
Mr. Mills said the TV industry
1956 will not quite reach the unit
sales total of 1955. After all, 1954 enters the new year in a "healthy
was
a
record year in unit sales. condition" insofar as inventories
And so was 1955. The advent of are concerned^::;?
mav

business

Filhiol

Christian

CHICAGO, 111.—Harold E. Sodekoff is

manufacturers

market, and

approaches

"It

color

La. —Grover

engaging in

capitalize on this trend by
promotional effort on specialty
models, models designed for the

lvn....

ction

the

rities

is

will

press con-

ference

that

Grantham

408

Joins D. J. St. Germain

Chestnut Street.

expect

134 North

Co.,

*

>

(Special to The Financial Chronicle)

public

black-and-white

&

With Arthur Krensky

(Special to The Financial Chronicle)

models"

Corpo¬

America.

with

quan¬

Mr. Mills cited "a definite pub¬
lic trend away from price leaders

Division,

c o n n e

produce whatever

&

tity of black-and-white receivers

Television

a

to

Weld

Holyoke

Devon¬

of

^

•.

(Special to The Financial Chronicle)

13th Street.

been

B.

o n

associated with A.

MONROE,

Phail has become connected with

have

White,

t i

now

and

G. C. Grantham Opens

LINCOLN, Neb.—John R. Mc-

Geyer and Henry G. Nichols, Jr.

10 bv Allan

ra

Allyn

Company, Incorpo¬
rated, 174 North Upper Street.

Street.

(Special to The Financial Chronicle)

important part of RCA's sales and
profit picture while we will con¬

Radio

C.

With Ellis, Hclyoke

notwithstanding.

billion

during
it was

RCA

LEXINGTON, Ky.—Richard R.
French is

•

Two With

black-and-

of

progress

white

Color

to

dollar

1956,

son

is

A. C. Allyn Adds

■

(Special to The Financial Chronicle)

'

industry, aided
anticipated
greatly
in¬
sales oi: color receivers,

the

Giessing

(Special to The Financial Chronicle)

FARMINGTON, Mo.—Alfred E.
Farrer, Jr. is now with M. P.
Giessing & Co., 108 North Jeffer¬

BOSTON, Mass.
Karoff

inventory situation and growing second-set market.
The

Joins M. P.

(Special to The Financial Chronicle)

91

•Ifes
%

'■4?;
r

I

'

I

J

"V t

92

The Commercial and Financial Chronicle

(352)

Continued

from

page

at rates competitive with

embrace trailer-load shipments
common

A

high level and prospects for the year
ahead are very promising.
Recent changes in this di¬
vision's food distributing organization should substan¬
tially reduce selling costs and aid toward increasing the
profits of this division.

carrier highway operators.

reduction of

schedule of perishable
Chicago markets was

day in the

one

shipments moving from Florida to
made effective in October.

General

Outlook

Operations of Glidden's Chemurgy Division in Chicago
sales of soybean-derived pro¬

dietary food produced from edible
soybean oil, continues to find national distribution and
acceptance.
• •
Lecithin,

operations this month. In addition, new facilities for
the production of new soybean , products and, expansion
of the

plants in Georgia and Florida will add measurably to
Glidden's results in

when

overdue

paramount importance also in the coming year
will be the continuing expansion of the Glidden Com¬
pany's overseas markets. Glidden International, C. A.,
now
in process
of incorporation in Venezuela, is a
wholly-owned subsidiary and will handle licensing,

unfair com¬

trans¬
of the
Commission, said the time is long
should

policy

transportation

our

manufacturing and distribution of all Glidden products

be

all countries except the United States and Canada.
Technological assistance agreements have been nego¬
tiated by Glidden International for 15 countries, with
additional agreements currently under consideration.
in

brought into step with the times.
to

and

policy,

Cabinet

a

of Federal transportation

revision

study

appointed

Eisenhower

President

1954

In

Committee

released by the President

this report was

The Glidden

early in 1955. While the recommendations contained in
the report do not include all the things which the rail¬
roads would like to see dealt with, it does point in the
right direction.
Major points made by the report are:

Needless costs are imposed on common carriers
and the public using them because government policies

economical

prevent the most

of the nation's trans¬

use

portation facilities.

genuine

other

and

Railroads

(2)

carriers

common

with

in pricing services
regulatory agencies fixing only reasonable mini¬

mum

and maximum rates.

should

be

allowed

lent

greater freedom

(3)
form

competitors, particularly waterway operators and
truckers, have alleged that the railroads are seeking to'
destroy their business. This is pure nonsense. What the
railroads are seeking is nothing more or less in the way
of opportunity to compete than the highway or water¬
way operator already enjoys.
Our

The Illinois Central and other railroads plan to throw
their entire weight

behind efforts to bring about legis¬
lation which will correct the inequities which now exist.

It

is

about a
The re¬
port of the Committee is in the public interest, and those
who would oppose it are acting to protect selfish advan¬
tages—advantages which ultimately must be paid for
by the public in the cost of the things we buy,: eat
and

that

hope

our

sounder

common

efforts will bring
this country.

these

carrier system in

~

wear.

'

DAN

and.

President,

Glidden

The

Company

ucts indicates that the year 1956

will be

one

rewarding in the history of the Glidden Company,
This optimism is based largely on the excellent
sults

by

service

of

fiscal

1955

facilities

to

and

the

on

re¬

fact

Our service

lies in 64 counties

area

constituting most of the Lower Pen¬
of Michigan, aside from the
Detroit and Thumb areas, and has a
population of about 3J/2 million peo¬
ple. The diversity of industry ar.d
business in this area is very import¬
ant

to

the overall

Consumers

mercial

been

establishments

in household

a

high

our

paint

at

and

and

stantly

previous

colors

Volume

to

of

products

new

meet

this

industrial

and

demand.

paints

and

polyester resins has increased sharp¬
ly and the trend is continuing.
Today, major emphasis is being
placed on chemical research for new
raw

materials

ferent

and

in

the

improved

form

of

resins,)

dif¬

better

solvents, and greater improvements

Dwight p. Joyce

in the technique of

sions

producing emul¬
capable of creating
type of surface.

any

Throughout the industry, researchers are working on
the development of synthetic vehicles that will
possess
improved stability and other desirable properties. Un¬

doubtedly these

new

vehicles will offer improved

sta¬

bility of cost.
Glidden

direction,
ment,

kitchen

illustrated

by

our

butoxy resin

develop¬

coating which is derived from petroleum, and

a

silicone

resin

base

industrial

finishes

cabinets, metal furniture

for

Durkee Famous Foods




in

and hundreds of other

We

was

and

we

had

a

a pro¬

summer

greater than our winter peaks of

attribute this development partly

air conditioners, laundry dryers and other household

appliances. The year 1956 will see
electrical appliances.
Natural

a

wider

of all

use

This

has

been

in : the

1956—particularly

precooked

;

con¬

a

food

frozen

to

definite

This

grow.

will

trend

continue

1956.

the

outlook from the standpoint of our
Beatrice Foods Co.'s total unit sales of
combined have increased each year for
1954. The
major de¬

the last 19 years, and 1955 was well ahead of
indication is that in 1956, unit sales in all

of

partments

previous
the

At

the

again

company

will

above

be

the

"vV •'

year.

time

same

costs

faced with narrowing

are
going up, and we are
profit margins. This applies gen¬

the dairy industry, and also throughout the
industry. Certain costs of distributing food,
and retail, have risen markedly during
the last five years.
Our company and countless other
food processors and distributors have made tremendous
effort to keep these increasing costs within bounds. One
effective result has been the achieving of better process¬
erally

in

distributing efficiency—which has resulted in
prices of many 1'ocd items at a lower

consumer

T:

a

situation

year

ago

is very

much the

that we faced

same

at

the, beginning of 1855—narrowing profit
the prospect of,increased sales volume.
company has been able to effect economies

margins, with
Thus far

our

and efficiencies—and

sufficiently increase our unit vol¬
through diversification and expanded sales effort
—to produce the gross needed to take care of the in¬
crease in expenses and.still increase our total net profit
ume

above

a

What

year
we

able

be

remains

course

:'Vi;'

ago.

will

be

to

to

achieve

in

the

future

However,

seen.

we

are

of

very

optimistic about the future for the dairy products in¬
dustry and food business generally because of continued
high purchasing power and increasing copulation, both
of which will contribute to increased volume in

1956.

with

homes

natural

gas

gas, and more than 80,000 applications for
heating service are on file with the com¬

Restrictions

pany.

customers

have

on

been

the connecting of house heating
in

for

force

McCLURE

Baldwin

tremely

seven

years

two

connect

Before

a

some

years,

but

in

Michigan Public Service Commission to

substantial

supply

can

number.

catch

up

In

with

1955

it

demand,

was

30,000.

additional

quantities of gas must be obtained.

has been exceptionally

high and industry leaders believe 1956 will be
year,

though perhaps not

In other

a

a

good

record year.

Michigan industries, also, the outlook is good.

Michigan continues to attract

a

traveling and vacation public and

continue

our

high percentage of the
our

upward trend in 1956.

Hamilton

-

line

from

Corporation makes

farming, including
I believe

we

will

an

ex¬

electronic

small

are

York

now

Central

under

construction for

Railroad.

a

the

New

third for

The

company has an
group.'engaged in the design of ground
handling equipment for guided missiles and is also work¬
ing on the electronic and instrumentation phases of the

engineering

missile

field.

Essentially

all

category of heavy machinery
is sold to other industries

of

of
or

this

comes

under

the

capital goods and hence

governmental bodies rather

or

consumers.

For

zation from the

Lima

which

of

the New

have obtained authori¬

we

-

varied

measuring
devices up through earth moving machinery, hydraulic
turbines, testing machines, valves, governors, mechani¬
cal and hydraulic presses, can-making machinery, heavy
machine tools and steel mill equipment, weldments, fab¬
ricated structures and locomotives. Among new items are
light-weight high-speed hydraulic-driven locomotives,

than

each of the last

KELLEY

President, Baldwin-Lima-Hamilton Corporation

York, New Haven & Hartford Railroad and

also has a tremendous growth potential
in Outstate Michigan.
Nearly half of our more than
420,000 natural gas customers now are heating their
gas

dairying and fruit-growing, is sound.

Division, which produces

1,000%-.

specialties of the "heat and eat" varieties.
America is continuing to eat more and more of these
convenience foods.
Volume on packaged convenience
foods of all kinds—frozen, in cans, and dehydrated—will

the

first

six

majcr buying

months, at least, present conditions
indicated in industrial equip¬

seems

ment and Baldwin-Lima-Hamilton

looks forward to in¬

creasing moderately its sales volume in 1956 even
though some non-profitable lines have been and will
be dropped and other items will have taken their
places.
The corporation will enter the new year with a back¬
log 35% over Jan. 1, 1955. Two limiting factors have
been present in 1955 and appear to be in prospect for
early 1956, namely extremely competitive buying con¬
ditions

appliances,

products.
Our

to

years

air conditioners, have

Automobile production in 1955

already has achieved much progress in this
as

peak in 1955 that

as

bases

and

superior protective films for

than

more

sistently fast moving growth all in a 15 year period, and,
since frozen food volume still is such a small portion
of total food consumed, there surely will be more growth

increase

has been steady and we
Every year sees
coming into general use,

electric demand.

on

The

some years.

appliances

these, such

effect

households.

of electricity

use

electric
of

some

nounced

new

resort business

Company's continuing ex¬
made necessary by growth
population, but a larger factor is the greater average
use
of electricity and natural gas by industries, com¬

division, for example, can truly be
said to be booming, and we are con¬
adding

and

Power

has

program

t

of

divisions

continuing

increased

This

nearly equal to that derived from farming and Michi¬
is one of the top five leading states.
of

per capita consumption,
steady and substantial in-

a

in population' each year,

crease

;

an

level.

as an industrial
and, while the largest single
Dan E. Kara
industry is automobiles and automo¬
tive equipment,
industrial produc¬
tion
is well diversified.
Chemicals, paper, furniture,
machinery, household appliances, packaged foods are
only a few of the many important products of the area.
In agriculture Michigan ranks in the top third of the
states and we supply electric service to over
100,000

pansion

;

like

probably is justy'as good of better for
consumption of many of our non-dairy convenience food
items, such as frozen foods, in 1958.
The frozen foods
industry has been growing rapidly and "still is young.
Consumption of frozen foods was of negligible impor¬
tance up to 1940, but during the period since then, it has

ing and

igan is outstanding

The dollar volume of tourist

housewife..

what looks

to

outlook

keening

state

additional

are

>: .,y,.
The

in

have

we

the

to

addition

upturn

Karnes

G.

Wm.

Michi-

economy.

believe it will continue for

Current business of

In

both wholesale

insula

that operations of all our company's

level.

attractive

•entire food

than

more

$580,000,000 since World War IL

Part

of the most

There is

for all

Analyzing

gan

Increasing demand for paints, pigments and food prod¬

since 1945.
;
:
an ample supply of milk
dairy products and the lower
retail prices will continue to be very

year

company alone,
all departments

outlook

had the largest single
capita consumption of

we
per

milk that has occurred in any

fluid

KARN

for 1956 in the Outstate Michigan area
Consumers Power Company is good—as is
borne out by the fact that our company is planning to
spend $89,000,000 during 1956 on expansion of its elec¬
tric and natural gas service facilities.
This is the largest one-year program
in
the
company's history. 1 It will

The

served

is

Chairman

E.

President, Consumers Power Company

farms.

DWIGHT P. JOYCE

am

in 1955,
gain in

continue

1956.

bring the company's total investment

Regulation, to be effective, should rely chiefly
competitive forces in rate making to enable each
of transportation to do its best work.

industry, I

through

in
upon

Company looks forward to a truly excel¬

showing in

/

(1)

1956.

Of

petitive position as compared with other forms of
portation. Richard F. Mitchell, when Chairman
Interstate Commerce

company's capacity to produce terpene chemicals
products at its Southern Chemical Division

related

and

dairy and

happy to say that the future looks
favorable for increased per capita consumption and an
increase in total consumption of all dairy products, in¬
cluding butter.
The downtrend in
per
capita consumption of butter
leveled off in 1952, and total dairy
products consumed per capita has
been
increasing since then.
Based
on figures for the first nine months,
food

plant in Baltimore, scheduled to open

dioxide

,/

look forward to another year in the

we

early this spring, and a $6,000,000 grain elevator on the
Coiumet Kiver in Chicago which is scheduled to begin

transportation' policy is
antiquated and out of balance is overwhelming. In re¬
cent years this fact has been borne out in the studies
"conducted by the Brookings Institute. The hearings held
by the Senate as provided for in Senate Resolution 50
confirmed the fact that railroads were in an

As

plant

titanium

national

the

that

unique

a

KARNES

President, Beatrice Foods Co.

improvement and expansion program is
progressing rapidly. Some recent additions include a
new paint plant at Montreal; additions to the paint plants
in Atlanta, Chicago, Cleveland, Reading and Toronto;
additions to all four of our edible oil refineries; a new
Our

tation bplicy
Evidence

steadily increasing. "RG"

teins and other chemicals are

Tne
has
been a reflection of a period of unprecedented levels of
economic activity. Even with the economy in high gear,
however, railroads have fallen considerably short of
earning
even
6%
on
investment. In contrast, the
return earned by other industry, banking and utilities
ranged from approximately 8 to 12%:
Other evidence
that rails are not holding their own in relation to the
economy as a whole can be found in the fact that a few
short years ago railroads handled about 70% of all inter¬
city traffic.
Now their share of intercity traffic has
slipped to less than 50% of the nation's total.
This in¬
equitable situation stems from an outmoded transport
conditions are not all they might be.
showing made by the nation's railroads

be favorable,

financial

very

a

have been intensified, and

railroad industry appears to

While the outlook for the

at

ing

Thursday, January 19, 1956

.

G

WILLIAM

shortening, margarine, condiments, edible oils, spices,
flavoring extracts, salad dressings and other food prod¬
ucts for home and institutional use, has also been operat¬

90

.

.

steel

of

narrowing the profit margins and
which

quantities.

Baldwin-Lima-Hamilton
.

a

shortage of

consumes

large

"*

Baldwin-Lima-Hamilton plans to continue to consoli¬

date, reorganize and modernize to the best of its ability

Volume 183

Number 5460

its present properties.

The Commercial and Financial Chronicle

...

This involves elimination of

some

present uneconomic plant property and establishment of
others such as a new plant in the Boston area in which

(353)

Kilowatt-hour sales to manufacturing establishments,
had levelled off somewhat in the latter part of

1954

the first

and

half of

its electronic and instrumentation plants would be con¬
All of this reorganization and consolidation

upward

in the last

months

of

should

were

solidated.

present

modern

cost

sales

better

a

possibility

and

more

a

picture to improve in the future the sales

volume and profit ratio.

Some time, of course, will have
to elapse before these objectives can be carried to com¬

pletion.

1955

President,
The

1956

S.

Oklahoma

outlook

Oklahoma

and

Oklahoma

for

KENNEDY

Gas

Electric

&

business

in

service

our

area—

Gas

Western

Arkansas—appears very good.
and Electric Company expects a gain
approximately 12% in kilowatt hour sales and 10%

of

in

revenues

has
in

made
recent

1955.

over

great

Oklahoma

economic
She

years.

led the states

pared with 19%

for the U. S.

income

data

for

the

first

sales in

six

Northern Railroad

NSP's
kinds

to

built

in

cities

building

projects

completion this

for

number

served

in¬

benefits

are

$1,466

was

in

$1,127

cumulative.

construction

partment

Commerce

of

growth

industries

of

in

by

NSP.

in

and

A

1955

was

store

few
or

of

the

several

More

cities

buildings
larger

where

NSP

now

Largest single expenditure during 1956 will be made
a new 100,000-kilowatt
generating unit

scheduled

for
•

is being added to the High Bridge plant. This will
bring
the
NSP
system's generating capability to

1,457,205

(

Continued

\\

small

to $326,000,000, compared
$170,000,000 in 1950. (These
figures do not include 20,000 civilian and 4,000 military

It pays to

amounted

personnel at Tinker Air Force Base in

Oklahoma City
engaged in the maintenance and modification of military
aircraft.)
In spite of some adverse census estimates, reliable
population data, such as school enrollment and births,
all point to a steady growth of population in Oklahoma.
The

Bureau

of

Business

Research

the

at

University of
which compiles population estimates for
in the State,
shows an
uninterrupted
growth in population in Oklahoma each year since 1945.

Ship and Travel
Santa Fe all the waY!

Oklahoma,
each

As

county

for

own

our

company,

know there has been

we

strong population growth in

service

our

a

We have

area.

connected 50,000 new customers to our lines within the

past five years within the same service area.
these new citizens come from other states.

Many of

The company's construction program is geared to this
general expansion. Construction expenditures for the
past five years totaled $90,000,000, and the estimated
budgets for the next five years exceed $100,000,000. A

110,000

kilowatt

Station

near

addition

to the Mustang Generating
City was placed in operation
in May, 1955, and a 170,000 kilowatt addition to the
Riverbank Generating Station near Muskogee in East¬
ern Oklahoma is now under
construction, scheduled for
operation in May, 1956.
The

Oklahoma

construction

budget

for

1956

$23,000,000. This will include work

is

on

a

approximately
170,000 kilowatt

addition of the Horseshoe Lake Generating Station near
Oklahoma City scheduled for operation in 1958. Another

170,000

kilowatt

generating

operation

in

necessary

to keep

our

1959

or

unit

1960.

has

These

been

large

ordered

additions

for
are

with the rapid load growth in

pace

area.

ALLEN
President,
In

Northern

S.

KING

States

Power

Company

the

territory served by Northern States Power
Company all indications point to a continuation of the
present high level of business activity in 1956. During
the past year department store sales in the Ninth Federal
District

Reserve

while

farm

tained

at

general

and

also

main¬

high

level.

was

relatively

in

high

new

in

this

decided increase in

a

the

a

production

income
a

Business
showed
over

set

agricultural

cash

area

activity

previous

year as indicated
by the sale of electricity and gas in
territory served in this area.

Si, si, si, cloico! It's

more

convenient

the

The

same

rate

Northern

saw

pany's total
rise

to

gross

record

a

increase

of

States

revenues

level

which

Power

of

and

Com¬

for 1955

more

gross

in

revenues

1955

higher than in

1954.

increased

5.7%

nues

...

is the only

use

only

one

and Santa Fe

railroad under

7.3%

were

Electric
and

dependable to

railroad

than

$126,000,000 may reasonably be ex¬
pected to continue in 1956.
NSP's
Allen

reve¬

gas

S.

King

one

reve¬

reflecting the continuing development of space
heating and increased supplies of natural gas, increased

management

linking

nues,

r

20.5%.

Residential electric sales maintained

steady upward
8.6% over 1954.
by the increasing use of electri¬
city in the home and the continuation of a high level of
residential building that placed 14,000 additional resi¬
dential customers on NSP lines.
Although residential
with

pace

This

kilowatt-hour

is accounted

construction

from

1955

in

sales

a

rising

1956

is

expected

to

levels, it is anticipated

decline

that

Sales to commercial establishments

improvement in 1955 with
summer

stores
use

use

and

and

of

the

offices

California,

Colorado, Texas, and

for

NSP

air

an

showed

increase of 8%

conditioning during

modernization

of

contributed

the

in this category.




to

a

will

a

con¬

SANTA FE SYSTEM LINES

marked

over

very

lighting

points in the busy southwest.

somewhat

tinue to show gains in residential sales.

Increased

Chicago,

1954.
warm

in

many

growth of

power

manufac¬

in St. Paul where

the

neapolis and St. Paul, the Lutheran Brotherhood build¬

is

provides

tured gas service.

Septem¬

with

all

than

com¬

include the Grants stores in Min-

continuing at a good
pace
in Oklahoma.
Manufacturing
payrolls in the State for 1954
Donald b. Kennedy

of

building

Company's construction budget
$44,500,000 in new
$6,000,000 of this total is for gas
projects which contemplate bringing natural gas service

facilities.
to

increase

office

These

diversified

a

Northern States Power

ber, 1955.
The

programs

During construction of

com¬

1950.

Min¬

classification yard in Minot.
from

released by the U. S. De¬

were

in

for 1956 contemplates investments of

in 1954.

this
of

completed

year

addition

utilities.

the non-manufacturing category,

account

Bank

engaged in the building trades industry benefit,
but it is not until the building is completed and occu¬
pied that it becomes important as a customer for public

1956.

12% in 1955, compared to 10%

Helping

Reserve

those

cluding office and business buildings, retail department
stores, theatres, hospitals, schools and the like, moved
upward at an accelerated rate in 1955. The increase was

paratively large

Federal

capita

1954

with

pared

definite turn

a

During

the

aver¬

average per

Oklahoma's

age.

1955.

to

manufacturing establishments
1% from the same period in
1954 but stepped up rapidly in the last half of 1955 to
show an increase of 10%, bringing the increase for the
year 1955 to 4.6% over 1954.
Indications are that the
upward trend in manufacturing kilowatt-hour sales will

progress

in per capita income gain from 1950
to 1954, with a gain of 30% com¬

1955, showed

of

and

neapolis, the Minnesota Mutual Insurance building in
St. Paul,
the American Life building in Fargo, the
Great Northern Refinery in Pine
Bend, and the Great

down seven-tenths of

Electric

Company

half

sales

continue well into

DONALD

ing

which

93

Serving the West and Southwest

on page

94

i

94

(simultaneous)

for 1955

19 when the demand reached

Dec.

on

1,097,850

During the past
offices

This left NSP with a spare capacity of more

kilowatts.

tions

HARLEY M. KILGORE

HON.

As

by

Ltd.

alarming deficiency. I refer to the many pockets
"depressed areas" scattered throughout

an

so-called

of

of the country. Though we are inclined to
prosperity, it seems to me

many

areas

boast

of

that

nation

no

be truly prosper¬

can

many

:: ;:t\

own.

will be

an

A

under this

why

causes

forced

are

blight? Often, the reasons

beyond the control of the local

citizenry and lie within the realm of
national

Harley

trade

international

and

M.

Kilgore

Sometimes, a natural re¬
depleted or the demand for it will peter out.
Or else a big plant will close down, perhaps to move
away. Another reason is so-called automation, the in¬
troduction of new machines which require fewer work¬
ers to maintain equal or increased production.
Latest figures from the Labor Department show that
these conditions are widespread. Some 19 major indus¬
trial areas are suffering chronic unemployment ranging
above 12%, while the same is true of some 64 minor
areas.
*
%;••
A number of communities in my own state of West
Virginia are on this list, including three major areas, of
which Charleston, our largest labor market is one, and
policy.

is

source

>

Increased

areas.

of

use

machinery

the

in

particularly responsible for creating
displaced coal miners. Coal production increased last
year, yet it was mined by fewer workers in the pits.
coal mines has been

The

nation must

and

men

for

all

action to

take

the

who

others

find

are

jobs for these
repaid for many

of honest toil by being thrown mercilessly on the
unemployment rolls and who live in areas where new
job opportunities are not available.
years

Last July, a number of Senators, including myself,
responded to this urgent need by introducing S. 2663,
the
so-called
"depressed areas" bill, which provides
namely for a $100 million loan fund for new plant con¬
struction; $100 million in public works grants; a De¬
pressed Areas Administration dealing directly with local
industrial development committees; vocational training
for displaced workers; and an added 13 weeks of un¬
employment compensation for workers being retrained.

Hearings
week of

that

the

action

nized

the

the

on

new

bill

opened during the first
Congressional session and it is hoped
prompt. The Administration recog¬
were

will be

for

need

this

of legislation

type

in

when the President received from his advisers

for aid to depressed

program

come

to

the

work but

must be

areas

the

on

of

their

fellow-citizens

for whom

aid

there

are

who

want

successfully, this new year will be
deprivation for many Americans.

year of want and

MAXWELL

C.

The sales finance

involved
off

a

cars

industry.

during the
Another big problem
Prime

money.

interest
loans
to

rates

and

3V2%

on

short-term

commercial

and

paper

bank

are

3%, respectively.

up

The

full impact of these increases will be
felt in 1956 and will be reflected in

earnings for the

year.

Our

business,

unlike many others, can do
very lit¬
tle to pass these increases on
to the
customers
C.

nance

ment
consumer

states

in

in

prices since
King

the

competition
on

a

form

of

higher

the;realities of sales fi¬
preclude

widespread basis

adjust¬
and

our

loan rates are

which

we

mostly regulated by law in the
operate.
Despite these considera¬

tions, the outlook for the sales finance
industry in the
coming year is favorable and we will continue our
fight
agamst so-called "crazy-terms" in
cooperation with the
other leading finance
companies in the nation.
In other
general
4

areas of consumer finance
including
loans, which constitute an important segment
business, there remains an
ever-increasing readi¬

consumer
of our

the part of the
American people to avail them¬
advantages. We expect this readiness to be
reflected in our business for the
ness

on

selves of its




year as more and

more

amounting

This determination is

consensus

a

power

substan¬

very

1955,

over

12%.

effect

a

cf

opinion in

that it represents

industry in
expect

to

the thinking of our
forces, who in turn base their
forecasts very largely on information
secured directly from manufacturers

1955, radio and television
have
an
even
greater
Sherman

the

of

economy

country

can

stations

UHF

plan also

are

75

reserves

VHF

and

173

assign¬

ments for noncommercial educational purposes. To date,
than 20 educational television stations have begun

less

operating and construction permits for only 16

more have

been issued.

The aim of the 1952 FCC order

to provide at least

was

service to all areas, at least one station in the
largest

one

possible number of communities and multiple service in
as

communities

many

possible

as

to

provide

program

choice and to facilitate competition.
The objective

already

been

least

at

of at least

R.

Knapp

in the

area.

The

of

last August
and
manufacturers, par¬
ticularly in the Naugatuck Valley, but also in other
areas, such as Putnam and Winsted.
There was some
question immediately after the floods whether the fac¬
tories, many of which had been completely demolished,
October had

floods

disastrous effect upon

a

station

one

communities, is

in the total

crease

industry and
operation.

the

in

is

as

nationwide competitive system is the

a

Without this

markets.

job,

The Connecticut Light and Power

Company, which is
participant, with other New England utilities, in the
Atomic Electric Company, and is also a member
of the Atomic Power Development Associates, -is follow¬
ing closely the developments in the peacetime uses of
atomic energy; We believe that atomic energy is going
to play an important role in the future economic welfare
of New England, not only in the field of power produc¬
tion, but in the many other potential uses of atomic
energy as well.
The well-developed technical skill of
our
labor force, and the opportunities for educational
Yankee

will continue and television

FRANK

of reservations

and

possibly

institutions

100 markets.

are

used

in

apply

the

on

basis

same

as

other modifications,

five, truly

or

in

created

the

all

three

competitive television
great

bulk

of

the

top

we are

trend which will last

as

catastrophe

far

of

in

the

waiting

money

Pension

us a

various

ting

kinds

as

one

an

can

kind

see

in the

which

anticipated

future,

completely

$700

million

a

large
amount
for investment

of

is

of 465,000,000 tons.
improvement in production,
matched by the improvement in

consumption.
The consumption of
by electric utilities will increase^

coal

about 20% for the year; by steel and
coke industries, about 25%; bv other

industrials,
overseas

but

believe

geared

so

our

that

we

economy
cannot

have another debacle such
in 1929 to

trend
and

is

1932.

for

the

American

something that each

future.

we

down

have

little

however,

decrease

from

this

year

they

ago.
The
Federal Power Commission has estimated that the elec¬

in

generated

power

it

1965

will

estirrated that in

be

a

year

twice

what

it

is

r*7o the elertric power

industry is looking forward to large increases

capacity,

and

general industry will increase with
The export market is another very
bright spot in the coal picture. The use of electric power
steel.

and

power

and also steel production are increasing the world over,
and America is being called upon for fuels to make this

possible.

satisfied by

*

coal.

The small increase in the amount of gas consumed by
is probably partly a reflection of the fact that

the

is

in
Allan P.

reserves

the

past.

of gas are

not increasing as they have been
1954, only as much gas was added to

In

Kirby
reserves

inflationary

is anyone's guess

decide for himself.
a

60,000,000 tons;

but

utilities

had

expect

to

shown

was

economy,

must

can

*

tons of

all of the increase in the fuel demand of electric utilities

again

we

of 337,300,000

coal supplied 21,380,965 tons, oil supplied the
equivalent of 1,189,482 tons, and gas, the equivalent of
369,147 "tons. For the first time in years, almost

How good or how bad this

sonally, I feel that
the

as

Exports
about 135%. ' '

only

another question.

that

will be up

the total

.

10%.

crease,

will, of course, be setbacks
readjustments from time to time,
I

about

consumption in the U. S. from January through October,
295,077,000 tons, or 87%, were used by the eiectric util¬
ities, steel and coke, and other industrials. Railroads
and heating, whicn used 25u.000.0ou ions in
1945, are

There

now

,

the electric utilities increased in coal equivalent 22,939,- ;
594 tons over the year ended Oct. 31, 1954. Of this in- j

more

not

or

to

industry has had severe competi¬
There are some figures that give '
us hope that this competition will not increase as it has *
in the. past.
For the year ended Oct. 31, which are the
latest JiguersAve have, the total consumption of'fuel by

large ma¬
jority of the American people, how
can the trend
help but be inflation¬
ary?
Whether it is a healthy con¬
dition

fields

tion from oil and gas.

in

dollars in the hands of the

and

retail

strong reversal in demand

Since 1940, the coal

of

Trusts, and with
wage increases put¬
constantly greater number of

and

lessened decline

a

and

production

was

The steel

Funds, together with the
large number of dollars in

likewise

more

very

overcame

railroad

The

in

continuing inflationary

a

some

With

economy.

the

The strong

generated will be three times what it is today.

KIRBY

increase in Defense spending in 1956,
with

turn-around.

and

tric

"

■

r

My feeling is that

upsets the

392,u00,000
below 1939), made

of coal consumption in the

give

radio

reservations and edu¬

President, Alleghany Corporation

a

or

electric power, steel, ana general in¬
in

be re-examined

system

no

ALLAN P.

barring

1954,

dustries

today, and

j

in

upsurge

Frank F. Kolbe

the

by

proposals, and

be

can

KOLBE

dramatic

a

lack of

applicants.

four

F.

i948 (reaching a figure of
tons

many

Of

these

nuclear

1955, I predicted considerable improvement in the
industry, and this was borne out by an increase
in production of approximately 18% over a year ago.
The coal industry, which had been declining since

that the concept

and

for educational purpose

replaced

possibly

for

,

broadcasting where there
cational

one

For

industry confronted by

wherever possible

undertaken

be

fertile

a

entire coal

broadcasting will fall short

realizing its potential, with the

area

President, The United Electric Coal Companies

virtual monopoly.

a

this

make

development.

of scarcity

economy

ex¬

a

television services in the major

change, the

that today, with only a few
back in tuil production.

so

are now

possible, its first order of priority. This

as

at least three comparable

of

to

by

area

make the

now

services

however, management expressed
immediately undertaking the

case,

this

because the real deterrent to the develop¬

necessary

ment of

every

in

ceptions, they

substantial in¬

a

-

competitive multiple

communities

faith

of

available to the television

revenues

.

point,

has

areas

objective

decrease in the average cost of station

a

almost

its

largest possible number of

ABC believes the Commission should
third

all

The

realized.

which must await

one

In

advancement

service to

one

substantially

has rolled

that faces the sales finance
industry
is the increased cost of

Maxwell

The FCC

and

and will not sustain itself
year.

in

show

for 1956
increase

tial

KINTNER

industrial

of

estimates

our

sales

' :vr--

generally unable to
compete with VHF stations in these intermixed markets.

lines during the past year, all signs
indicate that the fabulous
buying
spree of 1955 has already slackened

coming

our

im¬

now

automotive

record-breaking number of

the production

role

/W

that

is, of course, inextricably

with the fortunes of the

Although

it is

ing in substantial quantity. For this
reason it is encouraging to note that

reconstruction

shown

stations

business

that

has

With

KING

President, Pacific Finance Corporation

fact

would be rehabilitated and reestablished in Connecticut.

to

jobs. Unless action is

no

the

field

can

overall

by

Connecticut industry makes a

also tne locale of parts manufacture

the

Briefly, ABC has proposed that deintermixture should

new

taken promptly and
a

similar

Congressional session. Our people,
swift to respond to need outside our
borders, must

so

■;

explained

goodly share of name brands,

ex¬

Under the present allocation plan of the Federal Com¬

October
a

areas.

Legislation benefiting depressed
"must" list of the

is

forefront of recovery;

the

also in

munications Commission, Ultra High Frequency and Very
High Frequency stations have been mixed together in a
number of markets. Experience in the past four years

•

minor

nine

is

This
while

of course
affect it for better or for worse.
However, within our
industry, is a problem area which must be resolved if
expansion is to continue in the future. This problem
involves television allocations.
!

local
suffer

to

'•?!;.

billion

$1.2

broadcasting
year in 1956.

the

the

communities

are

•.■■■/' V

The

are

the country.
It has been said that Connecticut in¬
dustry feels the effects of a recession first, and in turn
out

President, American Broadcasting Company

record.
What

Connecticut industry is considered by many economic
as a reliable barometer for business through¬

to about

coming year, it
ugly stain on the nation's

through

Canada

of

KNAPP

R.

forecasters

in both countries
choice of strategic

year through the
sound conditions.

ROBERT E.

li this condition is allowed to con¬

tinue

Corporation

Although auto production will not match 1955, I
1956 to be a very good year and I look for
continued growth of public recognition of the vital
this business plays in the dynamic
economy
of
country—a role the industry works constantly to

A .1,' M'

v

Finance

pect

unemployment, through no fault of
their

October

and

first full year of Canadian opera¬

our

Pacific

under

prove.

hundreds of thou¬
sands of its citizens and their fami¬
lies are
victims of continuing
while

ous

Canada,

We expect to continue to expand

locations

1956, our economic well-being is marred

enter

we

through

and

Thursday, January 19, 1956

.

SHERMAN

phase of our operations.
have grown from 221 branch

we

states

20

during the coming

Senator from West Virginia

U. S.

year,

in

marked the end of

250,000 kilowatts—a reserve of 24.1%.

than

268

to

.

.

President, The Connecticut Light & Power Company

for continued expansion of this

NSP's system peak

kilowatts.
set

concepts of credit usage are developed. PF was a
pioneer in tne field of air travel credit and we look

new

jrom page 93

Continued

was

^

The Commercial and Financial Chronicle

(354)

Per¬

day of reckoning in

serves

expected
1954.

as

are

was

consumed, and in 1955, while

expected to increase somewhat, they

to

increase

Actually, less

at

the

new gas

rate

that

existed

new

re¬

are

not

prior to

has been discovered in each

of the last 10 years than has been taken out. The increase
in

rpsprvps

has

rnmp

frnm

thp rprnmnntinn

nf

,

Volume 183

Number 5460 A

The Commercial and Financial Chronicle

•

95

(355)
fields.

There

are

longer large

no

of

reserves

being

gas

pressed onto the market.
Coal has acquired a new

merchandise

The coal picture at the
present
it has been in some
years.

time

is the

Based

tion

Diebold, Incorporated, is engaged in the

for

including Bank Vaults, Safe Deposit Boxes, Teller's Pro¬
Equipment and Burglar Alarm Equipment; and

in

enjoyed

1955

another

and

1956 to

expect

of

year

expanded

for

of

this

to

sensitive

volume

changes

company

our

will

be

1956

high.

This

in

an

increase

the

in

HON.
U.

have

friendly,

view

us

of

the

this

interiors

warm

which

are

a

New

Presidential

views

I

about

y

instances

H.

H.

Lehman

an

the

hour.

no

even

I

that

minimum

a

housing

excellent

and

estimates

that

its

sales

own

period, increase by 3 to 5%

t..e

over

am

concerned

about

these

things, but I

needs

to

be

the civil rights question.

tions

on a

number of

issue.

But in

the

wage

that

Federal aid to education is

on

our

that

tering

our

own

goal

of

sales

generalities.

Recommendations

for immigration
Refugee Relief Act
are promising, but they
do not get to the heart of the
matter
the bigoted National Origins Quota System,
Action must be completed on statehood for both Hawaii

$1.25
passed

—

and

Alaska—not just for Hawaii as the Administration

Continued

&/wde<yA/amt

will'

steadily, based
constantly offering-

in each of our communi-ties the best in
goods and services.
Our stores located in New
York,

Hospital Trust Company

Brooklyn, Milwaukee, Boston, Hous¬
ton,
Columbus,
Dallas,
Cincinnati
and in
Albuquerque, N. M.; Amarillo,
Corpus
C risti,
Long
View
ani
Wichita
Falls, Texas; Bakersfield,

Member Federal Deposit Insurance Corporation

consumers

.

Pomona

and

Angeles,
Fred

homa

Lazarus, Jr.

Westwcod

California,

City, represent

a

in

Okla¬

good

section of the total market.

cross-

Tr.us,

we

believe, they truly reflect the national picture.
Federated, and we believe, most other major U. S.
department store groups, feel that spring business will
reflect

the

confidence felt

both

by the public,

by

dis¬

tributors, and manufacturers.
We

believe

that

the

strong income and

employment

Ipicture for spring, 1956, will provide us with an
tunity to develop our business in medium- and
grade merchandise.

We feel that

our

oppor¬

better-

increases will

come

not

only in home furnishings lines but also in fashion
goods—men's, women's and children's.
Federated Stores

Member Federal Reserve

Tnerehas been considerable comment in recent
months
the increased amount of consumer credit

outstanding.

Federated has not been uneasy over this situation. Cus¬
tomers in cur stores have been
meeting their credit obli¬
gations
in
an
excellent
manner.
Delinquencies are

extremely lew, for the American family buys with
that

consumer

credit

is

Obligations
Obligations of U. S. Government Agencies
State and Municipal Obligations
.

.

our

conviction

our

that

the

items

sold

there

has

past
in

an

factories kept at
the

it

ere:

months cf 1956 will continue

Over

three

on

years,

a

situation
a

high level.
in

the

It is

first six

satisfactory basis.

prices

of

most

consurqer

stores have remained stable.
In fact,
slight reduction in t"e price of some
items of merchandise and
certainly an improvementUn
the value cf many others.
We now see, however, an
cur

been

indication of

a

small upward
are

change in price levels.
the drawing boards
Houston store,

now

the

on

enlargement of our
Foley's,f is
proceeding according to plan. This program is substan¬
tially greater than that of 1955.
Federated feels that
during
tinue to spend
and that

19i56 tue public wilf-con¬

generously for things it needs and wants,
alfrt, well-managed department stores are the

most suitable

,

15,970,070.18

2,176,500.00
823.121.46

.

Stock of Federal Reserve Bank

'

525,600.00

.

.

.

Other Stocks

414,796.31

Loans and Discounts

Banking Houses
Customers' Liability
Other Assets

.....

on

.

.

Acceptances
.

.

145,225,262.84

.

3,450,000.00
92,744.72

.

881,702.71

.

.

■

$323,341,534~62

LIABILITIES

Capital
.
.
Surplus
.
.
Guaranty Fund

.Y

.
.

■

.

♦

,

,

«

,

.

.

.

$ 5,000,000.00-

.

.

,

.

10,000,000.00
2,520,000.00

•

■:

.

Undivided Profits

.
.

.

!

5,143,335.07

$ 22,663,335.07

289,908,603.27

Deposits
.
.
Deposits on Securities Loaned
Acceptances

6,596,000.00

$93,794.72

.

Less Amount in Portfolio

Other Liabilities

»

,

1,050.00

.

92,744.72
4,080,851.56

.

a

Several branch stores
and

96,714,521.61

.

.

Other Bonds

S 57,067,214.79

.

.

.

care.

important t:ol by
which the American standard of
living is improved and
employment in

....

U. S. Government

are

on

feel

.

RESOURCE S
Cash and Due from Banks

continually adjusting our inven¬
tory position to keep it in realistic line wit.1 our sales.
We believe such action is important because
it allows
us to have
fresh, new merchandise on hand at all times.

We

System

Statement, December J7, 1955

Village, Los

and

vehicle of

mass




distribution

providing the

$323,341,534.62
United States

Government

Obligations and Other Securities carried at

$19,802,318.88 in the above statement
powers, to secure

public monies

as

unsettled question

reform and for improvements in the

period

expand

an

which is dealt with by the President in nothing but glit¬

to

was

If the President's recommenda*

followed, we are not likely to see action this
session either. Appointment of another commission fore¬
tells only further delay and refusal to face up to the
are

survey of cur own nine major
divisions and their branches
gives us
to

as
on

am

great many vital issues. And I am even more disturbed
because of the character of the recommendations in the
of the Union Message.
Nothing 'was done about

A

continue

just

act at all

State

of 1955.

confidence

the

a

will, during
same

for

program

what

last year.

law

a comprehensive housing bill
These two measures, taken together, comprise

consider

concerned about the failure of Congress to

done—during

minimum

The

expect to introduce
I

President, Federated Department Stores, Inc.
Federated Department Stores believes
prospects in the
U. S. retailing field for the first six
months of 1956 are
this

popu¬

It is my hope t1:an Congress will approve it be¬
fore the end of the session.
;

raised the minimum to only $1.00.
My proposal called for an extension of coverage to
9,COO,000 people not then included. The law made no

LAZARUS, JR.

our

nation;

was

crease

Sen.

of

has been making for 'three years..
It
long-term program which is essential if we
to meet the housing needs of our citizens. It makes
provision to meet the housing deeds of certain seg¬

and I

legislation en¬
completely inadequate.
The new minimum wage law is one
example. I sponsored a bill to in¬

Our 1955 sales volume exceeded 1954
by approximately
and we now expect that 1956
will show a 10% to
20% increase over 1955.

members

predict

be

measures

acted

20%

older

year.

what

must

many

possibility that our production in 1956 will
be limited not
by the demand for our products but
by
the shortage of metals.

the

election

cannot

Congress took action
important

a

FRED

York

the 2nd session of the 84th Congress.

so.

the

of our population such as the
elderly. Senator
Sparkman and I, along with several other members of
the Senate, introduced a bill for this
purpose on Jan. 5

LEHMAN

The

done—what

many banks planning to change their
interiors in the year 1956 who would
otherwise not have

There is

no

will be accomplished during the pres¬
ent session, I have some very defi¬
nite

than

ments

H.

Although

the

are

is

for

program

calls for

problem is made
complicated by the fact

more

less

housing needs of

Administration

our

G. v. Leece

from

summer.

far

was

to meet the

the

say at this early stage of the session
what will be accomplished before
Congress adjourns this

to

construction

number needed

The President's message contains recommendations for
same
kind of token public housing program the

us

impossible to

lieve, resulted in
done

housing

what

is

•

lation.

It

Diebold, Incorporated,

year.

Senator

-

our citizens.
No action was taken on proposals intro¬
duced by myself and some of
my colleagues to provide a

shortly.

building design. These new prod¬
extremely successful and have, we be¬

been

for

HERBERT

S.

current trend in bank

ucts

year

have been asked to discuss the
legislative prospects
for 1956. I find this a
very difficult question to answer.

introduced in the latter
part cf 1954 and the early part
of 1955 a
radically new design in Bank Vault Doors and
related equipment. This
equipment is designed to com¬

the

demand

authorized for

minimum

I

outlook,

delivery, leads

optimistic

very

coming

plement

is looking

satisfactory

intention to make rather

of

orders for
a

very

is

together with the fact that we pres¬
ently have a substantial backlog of
take

studies

units
our company

a

for
including specific
Congress will reconsider

example of inadequate legislation was the
housing law The public housing program was extended
but only for one year and the number of
public housing

products coming from the four gen¬

expenditures being spent
nationally for capital equipment. The
present outlook is that such
expen¬

Raymond C. Koontz

further

recommendations

Another

eral sources mentioned above.

business

ditures

is

be

sales

volume.

very

drilling and produc¬
also

made

groups or individuals.
I hope
the question at this session.

directed toward

production machinery to prepare

successful

a very

surveys

outlook,

to

In his State of the Union Message,

repeated the general recommendation he
made last year that
coverage be broadened, but he has

substantial investments in the
way of

ment.

The

change in coverage.

1956.
It

wide line of Office Systems
Equip¬
and Record Protection
Equip¬

ment

in

and

mining, industrial and contract¬

forward

banks,

tective

We have

on

ing projects,

manufacture

protective equipment

year

urban

the President

petroleum

into

a

both

never

brightest

RAYMOND KOONTZ

of

in

G. V. LEECE

President, Diebold Incorporated
line

wanted

President, Gardner-Denver Company
the

complete

service

„

competitor, atomic power.
Technically, the problems have been solved; when
they
will be worked out
economically, no one knows.

or a

and

suburban areas.

are

pledged to qualify for fiduciary

required by law, and for other purposes.

HEAD OFFICE
15 Westminster Street,

Providence, R. I.

on

page

96

96

Continued

from

it

will

tell their own story of how the paper and paperindustry has steadily expanded to meet the needs
of
our
dynamic economy.
The
backlog of
orders
throughout the industry is in general quite satisfactory.
With this basis to work from—and providing the pre¬

years,

95

page

board

The Administration has not

has recommended.
what

in

recommend

the

indicated

of changes in the

way

But I certainly intend to fight
well as other liberaliz¬

Social Security Program.

for the extension of coverage as

dictions

lowering the retirement age for
women,
the payment of disability benefits regardless
of age to totally and permanently disabled persons if
they, before their disability, were covered by Social
Security, and the payment of benefits beyond the age
of eighteen in the case of disabled and handicapped

reasonably correct—it is entirely possible
that the production of paper and paperboard may again
set a
new
record in 1956.
Falling short of that, we
should at least come close to equaling the record year
our industry has just experienced.

ing provisions such

economists

of

economy

as

President,

witn such
and tne Hells
disaster insur¬
ance, and aid for economically depressed areas.
Action
in these fields is urgently needed.
1
It is impossible to adequately discuss all of these com¬
plex issues in a limited amount of space, but taere are
several things about all of them in general that can and
public power in connection

include

There

projects as the Niagara power project
Canyon Dam project, tne farm problem,

These

the

is

likelihood

good

LEWIS

Hawaiian

tourist

facilities

have

almost

accommodations
Travel

doubled, and

travel

agents on

the

Mainland increasingly

ommending Hawaii

as a

good alternate vacation

issues.

new

have

They

jobs in the process.

are

continuing cam¬
the fact that the company itself has spent
on
postwar expansion to date, and has

paign, and in
$272 million

additional

an

The

industry

petroleum

is

future

for

Its

diversification

with the record

sion in

perity

LESLIE
Manager,

in which

new

Our

industry

of

production
the past five

is:

"Can

new

do

we

another
as

omy
we

see

those of our own

anywhere

holds

true

line

the

along

whether

look

we

in

for

our

those

industry.

in

warehouses, on wholesalers' floors, on printers'
shelves, or in consumers' offices and warehouses.
(3) The increased demand for advertising and sales
promotion literature which occurs when we have a
competitive market for sales. For example, even though
.our over-all economy declined slightly in 1954, the paper
and paperboard industry established a. new production
-.record in that year.
This record was directly related
to an
increased
use
of paper, needed
to produce a

V

.

Increased

production of

tically impossible without

:.y-

.

.

Steel

1955.

similar increase in the

..

tons.

.

.

reforestation

industry's cutting methods and
is strongly indicated by this
Despite the 10% increase; in wood pulp
our

programs

glowing faqt.
production, the United States Forest Service reports
that, in 1955, we had for the. first time in many years
a

net

increase in growth over cutting in our
cdilntry's
This increase is estimated at
3,175,000,000 cubic

forests.
feet.

'

One

!

.

.

•

.

.

.■»•*/•"

pulp

a

board.

smaller increase
This

fact

world markets

in exports

reflects

both

a

of paper and

growing

by the industry and

an

paper-

interest

increase .in

credit

restrictions

of

Step

1958

•Northeast•to

the

already

Ohio's

area's

-Turnpike-

the

Also

prospect

positive

factor

the

East-West

Conneaut-to-Cincinnati

increasingly

attractive

to

in
op¬

portunity to develop; these markets. Exports of wood
pulp increased from approximately 162,000 tons in 1953,
to more than
400,000 tons in. 1954. and on nip to some

area,

meet

the

a

generator, to be

plans

for

a

at

the

located

miles west of downtown Cleveland.

power

The

new

^00,000 tons during the past year.;
imports showed
Canadian
a

further

a

While our total
increase, this was largely in
These facts,, taken
together, give

modest

pulp wood.
indication

of

the

great extent to which the
would must look to the
United States and Canada to
meet growing requirements for
papermaking fibers.
New production

records, set in four of the past five




Of

the

world's

most

efficient

electric

units, will go into service, by year-end

carryover.

re¬

more

east

of downtown Cleveland—where

a

and

With

will have

a

system generating capability of

,

than

32%

over

increase of

the

1950-54

Roy G. Lucks

products reached a near-record 50,052,000
above last year and even 5% above the big
This has in large measure offset the effect
crop losses.
»

Two other major canning crops are corn and peas,
both concentrated largely in the midwest. The total U. S.

15% over 1954, but is not out
recent years. As a result,
while Dec. 1 stocks of peas are uo from the previous

pea

more

had

tomato

of eastern

of

completion of the two generators, the company

than

cases, 35%
1952 "pack.

total

unit goes on the line early in 1956.

areas

average.
As
a
result,
California's 1955 pack of tomatoes

generator,

240,000-kilowatt

eastern

five-year

generating

$39 million. Cleveland Electric also is expanding
generating capability of its Eastlake plant—20 miles

some

ceeded 2,000,000 tons, an

cost of

the

While

short tomato crops last year, Califor¬
nia's 1955 canning tomato crop ex¬

turbo¬

a

with which the indus¬

months, we should go into the 1956
operating
season
with a normal

plant, 20

1958 at

cling

August, and if it continues to move
at this rate during the next five

.

one

year

try entered the 1955 packing season.
The pack has been moving well since

;

Avon

past

low carryover

in

industry

250,000-kilowatt

•

,

Corporation

The 17,923,000-case pack (24/2^ equivalent) of
peaches which California achieved
this
past
season
was
particularly
welcome because of the abnormally

anticipated electric needs of its service

announced

LUCKS

California Packing

has been a generally satisfactory one
vegetable canning industry, both from
producing and a marketing standpoint.
The

Ohio

The Cleveland Electric Illuminating Company

cently

continued

for the fruit and

and commerce in the years to come.

To

G.

ROY
President,

Turnpike.

American

participation in the chemi¬

petroleum industry, and the prospects for the
growth of The Texas Company.

•These plus values will make "The Best Location
in the
Nation"

our

economic

the

significant contributors
are

and

'\

of these plans reflects our optimism about
vigor of the country, the future of the

The scope

continued

a

both here

nuclear research activities and construct

our

Production of synthetic rubber will be in¬
creased, and we will construct plants for the manufacture of additives and anhydrous ammonia.

of

proving

growth.

future

and

is

operations

"'-Vf''''
up

cal industry.

are

approaching completion of the St. Lawrence Sea¬

in

nparketing

our

Intensify considerably

,

way

facilities to increase ca¬
improving the quality of our

facilities for this purpose.

new

1956, is the latest
link in the area's chemical
industry chain.
The

the development

refining

to

Expand

can

into production in the fall

go

and

abroad.

in

reached

steel-makers'

on

the company will also:

additional

continue
manufactured products.
pacity

important part of Northeast
an all-time high in

an

economy,

evidence

>

of

the important factors in the stability reached
by the paper and paperboard industry in recent years
is found in the sharp increase of
exports of wood
and

to

....

_

Install

be expected to increase along Northeast
Ohio's "Chemical Shore." The Union Carbide and Carbon
Corporation's $31 million titanium reduction plant, due

*

.

pace

have concentrated

we

extensive inland holdings.

our

This year

'1 ■?'

production, long

As

Activity

no

j.
■
The soundness" of.

record

now

in the offshore tidelands.

local total capacity.

pro¬

Nineteen fifty-five production of
exception to this rule—the record
production of slightly more than 20,000,000 tons ex¬
ceeding the previous 1954 record by a full 2,000,000
pulp proved

if

in

However, in 1956, we
intend to accelerate considerably our drilling operations
of

recogni¬
location, Republic Steel Cor¬
poration and Jones & Laughlin Steel Corporation an¬
nounced
major expansion programs during the year.
The Republic project will add
732,000 ingot tons of new
capacity, and the Jones & Laughlin program 400,000
ingot tons. This represents a 29% increase in our present

duction of wood pulp.
wood

higher

even

million

improve the company's reserve picture.

time

Until

tion of the area's strategic

paper and paperboard is prac¬
a

climb

N.V:;

Ohio's industrial

greater supply of business messages used by manufac¬
turers and retailers in an intensely competitive sales
market.

will

rate

eased.

$325

crude

same

Ohio, with 17,400 units completed or started
during 1955. The coming year should witness an equal
amount of activity, and there is a good chance that the

mill

record

a

This will enable us to maintain domestic
production at a level of 60% to 70% of the
total crude requirements of our refineries, and at the
net

Elmer Lindseth

its

at

invest

ing operations.

this

concen¬

continues

will

Texaco

expenditures. For the five-year period, 19561960, we will invest more than $lJ/2 billion to expand
and improve our facilities all along the line. More than
half this money will be devoted to exploration, and drill¬

Northeast

This

inventories

construction

management

1956

In

in Cleveland, and this ultra-modern structure
unquestionably will attract others.
Home

supply, we are putting tre¬
development. Great em¬

capital

quarters

Oonald S. Leslie

evidence of excessive accumulation of inven¬

tories

service

ap¬

now

growth.

In keeping with Northeast Ohio's
growing commercial
importance is the fact that early in 1956 ground will
be broken for a $17 million,
400,000-square-foot office
building on downtown Cleveland's Public Square. Many
major corporations already make their national head¬

shapes up as
excellent year for the econ¬
a whole.
(2) The fact that

no

and

10%.

is' just

personnel to carry the increasingly
responsibilities which come with

capable executive
heavy

expansion totaled
million for the

industrial

over

phasis is also being placed on the human side of our
business—on the training and development of energetic,

tration
reached
782,000 last year.
High-level employment is a long-term characteristic of
the area, reflecting the skill as well as the size of the
local labor pool.

1956

that

—

domestic
products

4.5%

mendous stress on research and

people employed to

and

almost

industry

whole broad field of energy

$120

operate,

commercial

(1) The opinion of leading econo¬

industry

Commercial

The number of

prospects are excellent that
This optimistic outlook is
based on these three premises:
mists—including

this

some
$400
million on
plants and additions within the

manage,

can.

we

are
today
1700-squareothers
are
being

in

year.

production was
greater than the
set in 1954.
has thus established
records in four out
years. The question
it again in 1956?"

The

*

expan¬

base of pros¬

classifications

additional

an

in¬

about 1,100,000 tons

previous record

solid

a

1955, Northeast Ohio manufac¬
invested, or committed for

area.

total

The

dustry.

the

of

1956,

of petroleum

proaching the period of its greatest
growth, .diversification and service.
The development of atomic power
A. C. Long
should produce new uses and in¬
creased demand for petroleum prod¬
ucts.
To maintain The Texas Company's position in the

coupled

investment,

Printing papers, tissue papers, and fine
papers, all shared in this record by
establishing new production highs
segments

industry,

turers

tons.

own

and

local commercial and industrial

area,

In

production of paper and paperboard in the United
States reached an all-time high of approximately 29,-

their

business

and
annually as industry prepares
for completion of the St. Lawrence
Seaway three years hence.

the

in

of

Our

which to continue building in 1956.

on

mile

Ilammermill Paper Company

700,000

to

respect
increase

increase of about

added

year

best

1955,

LINDSETIl

Two-thirds of America's 3500 basic

product

calendar

L.

1955, gives Northeast Ohio

manufactured

a

With

*

should

President, The Cleveland Electric Illuminating Company

productive sessions we have had.

concluded

the

able future.

\

some

high level business activities and the growth in the

ELMER

leaders of both parties. If this is done, the
Congress can be one of the most

just

in

reaching about 8,660,000 bar¬
rels per day.
Demand among the
free foreign
countries should run
close to 6,240,000 barrels per day, an

2nd Session of the 84th

have

is

continue to increase in the foresee¬

tourist travel market.

However, it will require full cooperation from Adminis¬
tration
officials, along with firm direction by Con¬

We

whole

a

keen at every level of business. Prospects for
growth and development appear to be good, and
there is every reason to believe that
demand for petroleum products will

very

consumption

and put politics aside for the moment.

General

as

shape it has been in for years, even though competition

:

and

C. LONG

ued

has shown in the past how much it can
accomplish when it puts its mind to it. It has shown
how much can be done when its members concentrate

President

construction

increase in employment in 1956 over 1955. Inter-island
air travel should increase moderately, reflecting contin¬

Congress

DONALD S.

for

President, The Texas Company

action.

gressional

million

$190

AUGUSTUS

rec¬

area

tain the current high level during most of 1958 with

talking about them—to stop appointing commissions to
the need for action—to stop making surveys of
the situation.
Tne time has come for strong positive

the job at hand

the future of Northeast

in

best expressed in this

Business conditions in the Hawaiian Islands will main¬

study

on

.

„

,

Electric's faith

Cleveland

Ohio is perhaps

ida, the Caribbean, and South America.

before

come

time and time again for action. They have
been studied and
worked over and talked about on
numerous
occasions.
The time has now come to stop
Congress

Cleveland Electirc in¬

"Best Location in the Nation" area de¬
velopment campaign, American] industry has invested
more
than $2!£ billion in new and expanded facilities
within Northeast Ohio, creating well over 200,000 new
its

the

to

large number of

a

1956

activities extending through 1960.

available in every price category.

are

Thursday, January 19,

.

postwar years since

10

scheduled

Airlines

that

the

In

augurated

people who previously have spent time in Europe, Flor¬

not

are

of

state

.

.

2,000,000 kilowatts at its four power plants—-2V£ times
its total installed capacity at the close of World War II.

Hawaiian Islands will continue to grow in 1956 at about
the same rate as it did in 1955. Since Jan. 1, 1955, hotel

be said.

should

over-all

the

ARTHUR D.

considered during the present

Other issues that must be

to

as

are

children.

session

Chronicle

The Commercial and Financial

(356)

pack for 1955

line

year,

with

they

was up

those

are

of

other

still below Dec. 1, 1953 stocks* Movement

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

(357)
of canned peas is so far 3%

above that of the previous

Canned

corn,

the other hand, is

on

industry-wise, following
Our

Dec. 1

own

position

in

short

California

crop.

DEL MONTE Corn is in good

on

demand

facilities

warehouse

tion

Addi¬

year.

canning facilities have been acquired in Indiana

parts of the country.

been

expanded

strengthened, and

number of

a

have

we

operations, the majority of

we

anticipate coming into

E.

nearly

or

major DEL MONTE items.
MacDONALD

Household

Finance

We

Corporation.

made

over

two

million

amounting to over $750 million. The
average size of these loans at the time they were made
about $365.

was

with

We ended the year

1,490,000 accounts

over

on

our

books, totaling about $450 million.
unpjaid balance of these loans
about $300.
This repre¬

The

aveiaged
sented

the

an

increase in receivables

books

of

have

now

16%

the

for

offices

738

on

We
the

year..

serving

families of 512 cities in 35 states and
all

provinces of Canada.

These records
number

of

productive

be attributed to

markets

1955,

constructive

the

of

advantages

During

can

factors:

the tapping

through

of
the

continually wider public recognition

;

the

of

of

use

credit.

95 new offices.

Household opened

Of

Georgia
credit legislation in

these, 69 were in cities not previously served.
Kansas

and

passed

consumer

new

1955, making entry into these states
able.

possible and desir¬

Practically all new offices, other than
were

those in

new

opened in, or adjacent to, suburban shopping

of

the public, primarily, under

serves

laws

loan

small

originally

the provisions

recommended

by

the

Foundation in order to provide consumers

Russell Sage

with adequate

Our

company,

entering

1956

for

time.

some

fidence in

credit at reasonable rates of charge. These

of such licensees.

tinuous supervision

1956

-

for
as

looks

the

Either by statute

like

Farm

a

good

for

year

Equipment

Minneapolis-Moline,

Industry, and for the Nation

whole.

a

MacFARLANE

President,

well

as

with

as

There

industry

our

optimism

more
was

as

than

With

have

we

had

noticeable increase of

a

1955, and 1956 promises to be

more

the

to

S.

Northern

general

observers

whole, is

a

business

stay

Northern

MACFARLANE
Pacific

at

Railway

conditions

heavy volume of traffic.
up,

to

hold

much

chiefly
'offset
or

How

extent

In

ever,

increase

in

more

freight

traffic

rates,

spite of these problems, how¬
customer has much
fi¬

budget for new
equipment and improvements in 1956

our

nancial

has been upped $4 million over

to

in the expectation the nation's

strength. He not only is able
himself and his family
off his land, but has a strong credit
position and holdings in farm prop¬
support

erty of great value.
It
to

is

confidence

for the

his

business, despite

and he is well

equipment

growth

plays

reducing

in

provision

for

keeping

W.

in

C.

MacFarlane

is

increasing.
time

50V2
ore

He
for

also

must
both

make

himself

his family—to be in tune with his neighbors in
elsewhere.
-

is

It

estimated

million

that

within

alone who is relied
to

feed

habit of

next

and

20

years.

will

disappearing in

years

to

line

new

farm

of

It is the farmer

time.
like

Also,
the

bringing the farmer

are

the

are

Uni-Balor,

new

MM

new

these

new

farm

tractors

and

that

Minneapolis-Moline is

confident

by farmers and

Our

1955

users

ahead

far

are

their

of

units.

the

wide

proximately

12%

34

with

than

more

noticeable

Williston

steady

a

Basin

{

on

the

at the

3,000,000

acres

production
end

of

of

because they went

1954.

to

field,

to

a

10%

refineries in

the

Wyo.,

Midwest.

of

increases

Continued

\

are

being cured of

year.

More and

State, Municipal and Other Securities

cancer every

more

Loans and Discounts

people

going to their doctors in

are

time..

,

....

.

But the tragic fact, our doctors

cer

us,

is that

death is

twice

as

a

every

third

•<

,

;

.

.

.

.

.

773,070.61

4,382,206.73

Other Liabilities

269,478.29

Reserve for

2,790,439.45
Income

1,428,320.26

677,333.88

.

Contingencies

$347,981,301.86

368,000.00

400,000.00

.

Capital Funds:
Capital Stock.

.

$11,500,000.00

....

13,000,000.00

Undivided Profits
Total

can¬

.

on

Payable in January

Surplus

sets

.

.

.

Accrued Federal and State Taxes

..

.

Capital Funds

.

3,560,796.79

.

.

.

$381,706,192.24

28,060,796.79

$381,706,192.24

could be saved.
CHAIRMAN—Lester E.

Shippee

,

PRESIDENT—Raymond C. Ball

call the American Cancel

Society office
write
your

.

r

For the facts of life about can
cer,

49,509,406.03
152,051,213.85

needless death...

many

%

I-

Dividends

Banking Houses
..'V

tell

.

'

Accrued Income Receivable

Deposits

Unearned Income

Many thousands of Americans

to

The Connecticut Bank

nearest you or

"Cancer" in

care

American Cancer Society




and trust company

of
Member Federal

local Post Office.

I

Deposit Insurance Corporation

outlet

to

production and further development in the Basin.

LIABILITIES

76,277,663.09

,

new

ap¬

)

$ 98,443,153.64
.

connecting with

Midwestern markets is expected to
encourage expansion

RESOURCES

U. S. Government Securities

is

interest, recently

This

%

;

was

which

16-in. crude oil line from eastern Montana

Guernsey and Fort Laramie,

lines

accept¬

a

and trust company

-

wells,

The Butte Pipe Line

Of Condition December 31, 1955

Cash and Doe from Banks

con¬

in the Basin,

86

yA/""""'"""'
<yr'
Statement

v':, V;vV

should

At the end of October,

pace.

in which the NP has

completed

a

of industrial power.

1954,

over

equipment pool will
the growing transpor¬

territory.

gas

participating in

With

farm-machinery sales volume increased

pur¬
cars.

en¬

embodying
of

70-ton

Pacific, which has mineral reservations in¬

cluding oil and

company,
power

machines

1,000

our

serve

development in the

the Northern

is

units

implements, and advanced

great number of ideas

ance

Uni-Farmor

200

V

Oil

•

Powerlined "445" tractor at this

new

there

our

and

of

$2,250,000 will be spent for
mechanical refrigerator

ucts.

dynamic

a

Minneapolis-Moline

boxcars

new

capacity to

our

construction

the

activity, which outperformed the most,
optimistic estimates in 1955, is holding up and we antici¬
pate a continuing demand for movement of forest prod¬

surpluses have a
of adverse crop conditions,

implements.

a

fleet of 100

tinue to proceed at

research

for

all-steel

Construction

failures, etc.
Years of

a

tation needs of

increase

calls

An additional

cars.

strengthen

people—and

our

project

double-door

These important additions to

.

industry

to produce the food and fiber

upon

clothe

and

population

our

the

foot

chase of

and

200

Robert S. Macfarlane

pro¬

financially strong.
farms are larger, and

The farmer's heed for cost-

leisure

more

area.

This

gram.

him

today,

high.

are

machines

continued

During the coming 12 months, the

of the role that modern up-to-date

farmers

farm labor costs

be

Northern Pacific will spend $13 mil*
lion to add 79 more units to its diesel locomotive fleet
and will launch a $91/2 million freight car building

price slump,

any

aware

fewer

are

good return

a

will

development in our terri¬
which
is
fundamentally
a

tory

farmer

farm machinery. The efficient farmer

make

there

economic

business without modern

continues to

1955

econ¬

will stay in high gear and with

omy

•

uneconomical
his

run

or

Northern Pacific's

The Connecticut Bank

their doctors in time

earnings

how

upon

rising operating costs, due
to increased wages, can be

by getting either

an

i"

to

well

both.'

I

..

most

however, will depend

considerable

a

by

fairly high level during 1956,
railway is looking forward to a

will

favorable,

Company

expected

a

Pacific

continued

con¬

barring such hazards as drought,
floods, etc. Of course, there always
are
disturbing factors with us in
agriculture. Farm surpluses and un¬

require licensing of lenders and provide for con¬

laws

C.

gineering developments in industrial

centers.
HFC

tion of farmers' needs with

ing staffs wherever possible.

ROBERT

W.

coming out with

.

cities,

field problems that may arise and instant integra¬
our design and manufactur¬

any

satis¬

field, that when
future, they are will¬
our

unwilling to

There

opening of a substantial number of
new offices; a generally higher level
of business activity throughout the
United States and
Canada; and a

E. MacDonald

H.

of our products.
Our service organization
also being enlarged to insure immediate attention to

is

probability will continue to be with

Corporation

instalment loans,

a

distribution

certainties about support plans in all

The year 1955 has been an eventful period for House¬
Finance

at

We expect sales to continue to mount

obligations.

assume

us.

hold

to

ing and able to assume financial commitments. When
there is considerable unemployment and when
consumers
view the future with
misgivings, they are

to predict

year

the 1956 producing season in June with normal

President,

remain

1956, and we are expanding our sales organization
provide stronger dealer representation and better

President, Minneapolis-Moline Company

DEL MONTE packs have

our

date, and

normal supplies of most

H.

It is axiomatic, in

getting

are

the final results of 1955-56 marketing

been moving well to

also

have confidence in the

consumers

foreign markets.

Although it is much too early in the
with any accuracy

in many

credit will

consumer

Export sales.

in

Our domestic marketing organiza¬

has been further

back into

for

factory levels.

Packing Corporation has made substantial

along several lines during the past

progress

and

in

business

activity is expected to remain at a
high level in 1956, with continued high consumer income
and little unemployment.
Under such conditions, the

supply

unusually short 1955

an

General

balance with demand.

tional

through regulation, the maximum maturity of loans
limited, usually to 24 months or less.

cr

is strictly

season.;

97

Hartford, Connecticut

Member Federal Reserve System

on

page

93

98

(358)

The Commercial and Financial Chronicle

Continued

from

which

97

page

l.

s.

mackersy, m. c.

President, Imperial

To be able to forecast with any

during

degree of certainty the

can

war

whether

certain

be

never

cold

hot
If

the

some

remain

part of this world.

are

can

one

business

In order to

cations
ment

forecast,

which the

must review and all the indi¬

one

that 1956 will be

are

and

a

year

in Canada

expansion

and

The recession of 1954 would
serious and recovery slower but for the
behavior of consumer spending in Canada

in the United

1954 and grew even more

vigorously during 1955.

sales of

months

has

been

Canadian

new

the

sharp drop

securities

investment in Canada in 1954

in New

was

York.

Direct

exceeded only

by that

of the year 1953.

retirement

of

In the 12 months ended June 30, 1955,
outstanding bonds exceeded new issues

with the first half of 1955

showing Canadian bond sales
million, while in the same period in 1954;
new issues totaled $267 million.
Mainly for this reason
the total long-term capital import in the first half of
this year was $252 million below that of the first half
abroad at $125

1954.

the American
the

first

half

during that period are
usually relatively low and Canadian imports rising. The
reduction in the long-run capital inflow would have
produced a much stronger upward movement in 1955
had it not been for the
unusually large short-term capi¬
tal

inflow

probably

which

welcome

tween the United
count

on

should

Among

partly
the

the

be

it.

Most

Canadians

re-establishment of parity be¬
Canadian dollars as a dis¬

States and

New York funds
not

replaced

seems

assumed

that

abnormal

it

will

but, however,

not

again.

grow

forces

contributing to rapid expansion in
Canada are a high rate of population
growth, the ex¬
tensive
development of Canadian natural
resources,

great investment in manufacturing, power and
transpor¬
tation
facilities, and the maintenance of Canadian
exports.
The

current

high rate of

population

growth

creates

expanded demands for consumer goods, houses and com¬
munity services which stimulate business but this
popu¬
lation

growth

ernments

also

with

confronts

most

speedy solution.

Canadian

difficult

municipal

problems

which

need

comes about
first in the lower age
groups, the labor force is not yet
growing as fast as the population.
Until such time as
those now young will
begin to join the labor force in

large numbers, there is

a

particular need for immigra-'

tion in Canada if the number of
workers is
the current rate of national
of

the immediate

to grow

as

development requires. It is
future, however, that a large number

immigrants could be most readily absorbed and
would

contribute most to Canadian

The

vigorous

sources

development

continues in

ing the last

national

a

most

of

production.

be

gratifying

manner

and

re¬

dur¬

the St. Lawrence River
power and sea¬
way project has made good
progress.
Canada promises
shortly to be the world's largest producer of
year

and iron ore, a comparative
scene,

has had

a

dian

product,

and

zinc

was

countries

newcomer

on

the Canadian

tonnage produced. The
nickel, which is a peculiarly Cana¬

and continues to be insatiable.
in Canada increases

for the former

addition to all

ized

our

production

demand

uranium,

meteoric rise in

world demand for

the

it

Copper
steadily with

outstripping the supply. In
this, the needs of other highly industrial¬
give

ample justification for the further
expansion of these industries and of
Canadian export
capacity.
Canada is most fortunate in
the

having

men




mining industry

will

surface

manufacturing

natural

with

resources

with all the wealth that
of the ground yet to be

Under

to

do

these
and

grow

circumstances,

to

prosper

across

this

country,

of

is

the

not

ments

issued

l.

Harvester

appraisal of

examination

an

Company

journey

a

of

time

a

year

where

we

are

start

we

better

the

than

in

1954.

year

sales, found

1955

during

with

for

ume

the

the

consider

you

the

of

the

Actually,

year.

state¬
gen¬

year

downward trend in
trend

upward

showed

year

of

The total vol¬
some

in¬

but not nearly in proportion
increase, of other industries.
There is nothing new, about this
situation, and it is my belief that
crease,

to

the

of it

most

be traced to the fan¬

can

tastically high tax still levied on
liquor. This has resulted in an alarm¬

ing

increase in bootlegging. After
all, what other commodity carries a
tax greater than the retail vaiue of
the merchandise

itself?

have been obvious.
few figures:

The

Let

_.

„

..

„

Thomas F. McCarthy

a

Illegal stills seized by Federal agents alcne

during the government's
were

results

recite

me

fiscal

years,

ending June 30,

follows:

as

June

30,

1953

June 30,
June 30,

1954

10,697

11,266

1955—

—

12,509

ing figure of 22,913. Yet, according to the records, arrests
accompanying these seizures amounted to only one per¬
for every two stills seized.

son

It is estimated that the American
taxpayer was robbed
of at least $330,000,000 in

by the criminal moonshiner

period.
One should also bear in mind that there is
tion.

the

no
way of
of illegal stills which defy detec-

industry is alertly

business but

our

pretty good
year. Of course, there was good, stiff,
and ever-present competition.
But

arouse

that has become the normal

tion

a

the

selves in

I

'

-

Our

re¬

thing.

when

months

Annual

estimating the number

and especially
handle most of our

who

two

case.

most other industries.

we

industry,

dealers

Co., Inc.

evaded Federal taxes alone
during the first half of 1955.
This actually amounts to more than three
times the total
value of ail the automobiles stolen
during the same

ago,

our

show that
about right in that feeling.

Our

tail

15%

for

&

Illegal stills seized by Federal, state, and local govern¬
ments for the calendar year of 1954 reached the astound¬

McCaffrey

any

especially

last

the

providing Canadians tackle

so

International

At this

aware of this serious threat to
thus far to have been unable to

seems

general public

endeavoring to

in the

sufficiently to interest them¬

secure a tax reduction. A reduc¬

to

tax

realistic figures would take the high
proiit incentive out of bootlegging.
'
Another problem still facing the
industry is posed by

competition is good.

.

The

sales

volume
in

decline

prices.

That

are

equipment

increased

further

and

farm

of

1955

in

despite

farm

should

the law

a

to

commodity
cheering

be

a

John

reassuring factor for us, for thsre
many indications that the decline

which has been

under way

for several

L.

in

McCaffrey

farm

years

prices

have

may

about spent itself, and that
any further decline will be
of lesser extent. We must bear in mind that the
decline
in total farm income has not been as
great as
many

be

would

led

to

believe, and that the total
shared by fewer farmers.

income

is

The trend of farm

income, of course, is important in
business and will continue to be so. But I venture
to suggest that the proof is in the
pudding, and in 1955

our

it

not

was

the

There

our

a very general
feeling in the United
agricultural economy should share in the

general

prosperity of tlje nation. There seems to be
acceptance of the fact that it would not be wise to allow
agriculture to lag behind other segments of our
economy.
The

big debate is over the method or methods to be
used in improving and
stabilizing the farm economy, and
unfortunately there is widespread political difference as
to methods.

these

sincere and

And while
many men are working for that
feel confident that the farmers
of

helping themselves, too.

Just

as

any

will

producer of

be

sal¬

a

commodity must do, the farmer is seeking better
to

ways

most

produce

a

farmers have

better

product

to

come

at

lower

cost.

And

the

conclusion, under such
circumstances that the best and most
profitable step they
can take for lower
production costs is to get the maxi¬
mum

use

and

benefits

from

modern

farm

machines

of

improved design and greater work
capacity.
■"

I

think

our

industry

that fact.

attribute

can

The machines

our

that sold

best

in

1955
those which offered the farmer the
greatest labor
saving and the maximum work capacity in keeping with
his needs.
Because I believe American
seek such farm machines in

other good year for our

farmers will

continue

1956, I look forward

industry in all its parts

to

to

an¬

manu¬

facturers, dealers, and suppliers.

To be sure, it will be
that will test the resourcefulness and determina¬

year

tion of all of
to

give

another

our

But if

we

us

as

or

better than

1955.

will need to do his
part to make it

And doing that, we

dence and, I

are

willing to strive mightily
customers what they want, then we'll
have

good year, as good

Each of
year.

us.

think, with

can

look to

assurance.

1956

with

<

it

should

The sale of Scotch

is

good

confi¬

our

government

snould

increase

some

pagnes and

least

at

lengthen

the

bonding

Whisky is still increasing, and there
the demand for
imported Cham-,

in

Brandies.

It

in general should have
the import business

a

is my belief that this
industry
mildly better year in 1955 with

enjoying

higher rate

a

of

than the rest.

t.

Our
most

1955

Nation's

martin

business

has just concluded one of the
in its history. The prosperity of
will continue into 1956. There
may be a leveling
successful

off sometime
nature

of

years

during the year, but it will not be in the
During 1955,

recession.

a

almost every phase
has

m.

upturn

President, Lion Oil Company

v

been

able

to

of

our

economy

shift

to healthy
peace-time, non-military, levels.
This transition, marked by a
change

seller's

market,

is

market

to

buyer's
important

tremendously

in that it has returned

the

competi¬

tive enterprise system—the environ¬
ment
in which American business

achieved world
ahead

leadership.
industry

petroleum

during

1955,

moved

although it had

problems,

remain

be

year.

many of which
solved in the coming

to

For

example, steadily-rising drilling and
producing costs have resulted in a

T. M. Martin

need for

improvement in the price of
crude oil.
However, refined products prices held downby high inventories from excessive refinery
runs, will
not support a crude price increase at this
time.
business

has

phases of

been

of Federal

slowed

down.

controls

on

private

Nevertheless,

certain

economy—the natural-gas producing in¬
dustry, for example—still are hampered by unwarranted
regulation. This can be greatly relieved by
passage of

the

Harris

our

bill.

Administration
tive that the
the

as

Much
to

has

already

coming Congress do

success

of

been

alleviate such conditions.
our

even

done
It is

more,

by

the

impera¬

inasmuch

economic

system is," to a great
extent, dependent upon human effort and
imagination.
During the past year, the buying public,
encouraged
by intensive business activity, has shown confidence

in
the Nation's economic
strength by purchasing in record
This confidence will be extended into
1956.
These factors—a sound peace-time

volumes.

economy, increas¬

ing competition, expanding industry, the
ness

a

that

years.

Further encroachment

improved 1955

were

a

bond

The

objective,

America

able

in

from

differences, however, I

believe that
capable men are now alert to the
problem, willing and desirous to do something about
it,
and that there will be
definite and tangible progress
made in 1956 to put our farm
economy on a better and
more prosperous basis.
I

believe

I

years.

period to 12

to be

seems

Despite

ried

r

States that

enough

limiting the bonding period of American spirits

eight

adjust this period to compare with the unlimited
bonding
period in other countries. If the government cannot see
its way clear to eliminate the
age limit on spirits car--

depressing factor that might have been

supposed.

of

highest calibre with courage and vision
leading and
working in all phases of the Canadian

the

with

take

about

Results

sales to

Canadian natural

the

power and

continue

and

1955.

were

gov¬

Since population increase

and

company's 1955
farm equipment business might well

now

It has been normal in recent years for
dollar to show an upward movement in
of the year as Canadian exports

for

envisage.

must

to

think

in the net

industrial

can

thought that

we

The main factor in the rise of the United States dollar

recent

Canada's

comes

usually begin

with

While other forms of spend¬

States,

future.

from. So,
in considering the possibilities of the farm
equipment industry for 1956, we probably should begin

of further develop¬
that in all fields

ing, including that of construction, machinery and equip¬
ment and spending by government on goods and
services,
were all
somewhat sharply cut during 1953 and early
1954, they remained low during this latter year. Con¬
sumer spending, on the contrary, rose steadily
through

in

under

President,

and

more

remarkable

the

abundantly blessed, with the great
from her fertile soils, with

so

john

business will be buoyant.
have been

the

of

problems realistically, work enthusiastically with
vigor, enthusiasm and imagination.

about

of the handicaps from

ity

volume

their

assured, the decline in the Canadian dollar has removed
one

is

even

land

our

We

it

and

on

While the persistence of current exchange relationships
the Canadian and the U. S. dollars is not yet

time at least

in

look to the future with confidence
as 1956 must be a prosperous year unless some interna¬
tional calamity befalls us, which at the present time no

the two most im¬

Canadian export trade has suffered in recent years.

demand

Canada

income.

a

them

tremendous

insatiable

lies

between

of

the

tapped, Canada

most

for

await

productivity which
cheap

encouraging.
The mildness of the recession
and the speed of the recovery attest alike the prosperity
of other countries and a growing confidence by Cana¬
dians in the continuance of a high level of employment

in

that

abundance of

from the re¬
cession of early 1954 and the return
of the Canadian dollar to the neigh¬
borhood
of
par
with the United
were

and

a

which

developments in the Canadian business world
during the past 12 months and both these developments

and

and

McCarthy

surface, at least, it would appear that the Wine
Spirits industry in 1955 shared the general
prosper¬

the

the

that business will

portant
are

side

one

f.

On the

contrast

With

recovery

States dollar

the

on

thomas

Thursday, January 19, 1956

.

President, Austin, Nichols

coun¬

development, particularly during the postwar years, with

be as good if not better than it was
during 1955.

L. S. Mackersy, M. C.

other

man.

1956,
appears every reason to
that we shall do so, then

rapid

from

us

at peace during

the indications

The

upon

erally showed

there

believe

come

outstanding position in every field of enceavor, indus¬
try, commerce, mining, agriculture, finance and atomic
energy, is due basically to the leadership of Canadians
from every walk of life and to the Canadian
working

is to become colder or the

in

war

we

may

possibilities

temperature will increase gradually
until we find ourselves engaged in a

and

moves

depression on the
other, be forgotten. However, there is much in store for
this young country called Canada ana Canadians are
very much alive and awake to the potential and the

difficult, if only because of the
international politics. We live in a time
when peace is sometimes strained to
almost breaking point because
we

uncertainties of

inflation

tween

is

1956

upsets

why this industry

reasons

horizons.

new

tries in the world at any time and study of their possible
nature and the proper remedies should not be
neglected,
nor
should the narrowness of the road that runs be¬

business and economic future in Canada or in the United
States

of many

one

Serious

of Canada, Toronto, Ont.

Bank

is

forward to

ever

.

.

and

of
for

return of busi¬

control into the hands of the private

strengthened

the

indications

the American

consumer

that

1956

businessman,

confidence—are
can

businessman.

be

another

but

a

good

few
year

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

(359)
MORTON

J.

MAY

—and

President, The May Department Stores Company

we

will

still

have

the

farm

problem

with

us—I

production at record levels, the time has

Con¬

centrated

believe that there will be
compensating factors.

scientific

-

The outlook for the retail business in 1953 is
favorable.
On the basis of present sales

income,

;

known factors,

.

in

trends, rising consumer
expansion plans and other
expect sales to continue to increase
business

announced
we

H5S, though at perhaps

rate than

lower

a

in the last half of

1955.

National retail sales reached

i

a

new

of

this

the
f

late

partly

this

branch

new.

natioral

resu'ted

opening

three

the

over

8%

increase.

Business

has

facturers, wholesalers

Govern¬

expenditures—national, state and local—will

ever

alert

professional

and

curb

the
the

factors,

excessive

zeal

of

so

dependent

Essential also to
ment

of

more

in

and

order

tribute

With the free

machine
and

industrial strife.

selling.

efficiently
and

we

well-being

should be

no

If

the

advanced

methods

of

distribution.

continue

can

cf

its

limit to

of

workers

to

its

Morton J. May

Our sales in

1956 will be augmented
by the first full
operation of the Kaufmann addition and the
new
branches, which are located in Los
Angeles, St.
Louis and Denver. Together these new facilities should

,

,

of

account for annual sales of
It

•

is

doubtful,

than $50

more

million.

economists have pointed out,
that expansion will continue at the same
high rate that
brought the economy to a full employment level in
1955.
However, conditions appear favorable for con¬
tinued growth at a rate sufficient to maintain
that level.
as

many

One of the most important economic
forces in the
coming year will be investment by industry in new
plant and equipment, which, according to announced

plans, will be about $4 billion greater in 1956 than in
This, together with expected increases in Federal,

'1955.
state
for

and

local

continued

government

growth,

sales do not exceed

Contributing

,

interest
-

to

toward

to

the

expenditures, should make
if housing and automobile

even

their

1955

overall

retail

levels.

v"

expansion

trade

is

and

the

of

particular

general

movement

suburbanization, which will continue

additional
consumer

demand

for

household

to

Mmmwtmm

create

equipment and other

goods.

THOMAS

B.

We're really not emphasizingmathematical assistance... it's
just
of in need of something
would like

McCAEE

our way

President, Scott Paper Company
Former Chairman, Federal Reserve Board
never been more
competitive—and never
Thus has the purchasing agent of a large com¬
summarized the current situation, based on his

pany

will

words

reveal

for

instant's reflection

This

their

has

50 years.
general economy never

our

fared

better.

In

1955

tered many records and

stride forward.

we

took

Never have

a

.

be

can

to

long

public

'

I

look

the

to

with-optimism

that business will act

r

months

m,.^.

'

entndsiasm

ana

because

I

^

£

believe

wisely and will strive harder than

"fever to further the successful progress of 1955. The

will,

.year

cf

dangers,

as

We

overcome

can

many

has

cf the

aspects in

every

period in
of

by

with
our

the

economic

difficulties

are

and

per

opening

balance,

I

believe

a

managements

that

any

few
are

are

h

higher.

is providing

short

would

years

are

rich area, endowed

1965 capacity

sequence

pace

we are

growing with it. It's
resources,

is growth.

growth, and

our

happy to be

mindful of

we are

planning to equal
on

and

a willing,
farsighted leadership. The natural con¬

the low-cost electric power

plan

power

by the AGE System. This

with many natural

American Gas and Electric is
this

served

area

our

a

helping partner in

obligation to provide all

that's wanted. That's why

first 50

in the next 10—and

years

we
we

are

also

equalling them both with the expansion after that.

American

Gas

&

Electric

industry.

ury

and

the

many

have

been

System

Indiana & Michigan Electric

Ohio Power

Company

Company

Kingsport Utilities, Inc.

Kentucky Power Company

Wheeling Electric Company

More

ago.

Federal

we

a

importantly,

industries.

L.

tremendous stimulus to busi¬

Reserve

can

authority in these

credit

look

has

never

been

administration

forward

to

a

wise

better.
in

sqch

exercise

areas.

While moderate
adjustments may occur in some lines
such as residential

housing and the automobile industry




Attention:

considered

The cooperation between the Treas¬

monetary and

capable hands

Appalachian Electric Power Company

In¬

improving, and industrial statesman¬

Washington has been

the

generating

new

our

is dictated by the ever-increasing

tremendous

a

increasing output

enlightened attitude of the present Administration

and

of

Research

methods

levels that

ness

With

bring

of

negative

industries and expanding others.

ship is emerging in
in

into building

ones to

improved materials and products that

production

worker to

The

developing.

are

and

up new

in

impossible

avoid

•

new

novations

and

growth.

realizing the inevitability

population is increasing, and incomes

with

us

go

1356 will be strongly overshadowed by poSi-

Foreign markets
-

growing at

new

difficulties

.tive forces.
Our

our

flexible and ready to adjust to tjpe

ever

On

fraught

many

dangers

change, being
unexpected.

be

course,

program

industrious people, and
tk™.

forward

expansion

a

relationships.
ahead

This equals

considered by many as "The Heart of Industrial America,"

area,

public and personnel

our

years.

our

more

than $1.3 billion in facilities after

Much of this will

is

values, market prod¬
intelligently, and continue

,to improve

for the next ten

more

demands of the seven-state

better

more

planning to invest

8,500,000 kilowatts.
Our

Our

even

brighter, pro¬
vided we strive more
vigorously to
increase the efficiency of business in
all phases cf operations, give the

ucts

will inaugurate

we

are

peo¬

ple enjoyed greater prosperity.
future

year

facilities, and expanding existing

shat¬

our

a

present investment of

enterprise.

Indeed,

fiftieth anniversary,

our

than $135 million

Certainly

our

year,

you

System will in the next 10

it has in the past 50.

as

greatest expansion program ever. We

those

on

penetrating
they speak
competitive system of

significance.
well

An

much

years grow as

"Business has

wide range of contacts.

we

to know. The American Gas & Electric

better."

industrial
For information

in these
Indiana

seven

•

plant-site

seekers

available plant sites or factories for sale

on

or

lease

states:

Michigan

Contact: Mr. L. L.

•

Ohio

•

West Virginia

•

Virginia

•

Kentucky

•

Tennessee

Davis, Mgr. Area Development Division

American Gas & Electric

Company, 30 Church Street, New York 8

Telephone: COrtlandt 7-5920
NO

FEE...NO

di¬

OBLIGATION

can

dis¬

industrial

great

the

consumers,

Continued

With

a
13-floor addition to
Kautmann's store in downtown Pittsburgh.

year

are

health

there

future prosperity.

our

completion cf
our

business

improve

and

of
the

companies

American

in¬

and

broader

a

selling.

many

output

continued progress is the develop¬

our

retailers, and for

personal

con¬

manu¬

a

marketing and

to

the strength of the American

upon

by

steadily increasing amount of time and money
into the study of all phases of
distribution—advertising,

we must

capital

each

and

in

is encouraging to see that

recting

relationships between

concept

for

come

in'distribution

con¬

It

to

research

from

summer

stores

probably

for plants and equipment.

economy, we cannot afford to have

case,

gain
cf

more

tinue to rise.

world

sales of the May
! Department
Stores Company for the
j 11 months ended Dec. 31 were up
j 11.7% over last year. The amount
crease

will

avoid conduct against the
public interest.

}ended.
own

ment

labor

j $170,664,000 000
by
approximately
1
8%, and were cOxntinuing to follow a
\ strong upward trend as the year
cur

plans to spend

be

an estimated $185 billion in
exceeding the 1954 total of

In

spending

To take full advantage of the
positive

] high of
I 1955,

sumer

99

on

page

100

100

(360)

The Commercial and Financial Chronicle

Continued,

from

Active cooperation of

reflects

research

President, Continental Oil Company
The

.

level

of

The

1956.

into

business periods should

best

; the. first half of 1956, with the

somewhat

be

to

be in

than

better

resources

materials

antibiotic

the

I

in

ways

1955.

am

with

long

private clinicians.

which

trend of

j

recent years.

power-driven

gravity conveyors;
mechanical presses; outboard motors
and certain products for the Military

face

the

Establishments of the

petro¬

industry as it enters a new
of activity. Only a month ago,
the industry was apparently facing

over-supply

general

a

Since

of those

products.

and

While the

-inventories
seasonal

ion

of distillate

level

demand.' If

that

in

to dictate high levels of
adequate supplies might well be obtained
through increasing the ratio of heating oil to gasoline
produced, rather than by refining greater quantities of

/'

•;

'

"

'"

-

'

"

i

I

sales

of farm

the

declined,
1956,

1956

use

decisive

a

end

deterioration

of
park
10-year program,

a

broad,

a

long-range;

ap¬

development, will be
Mission

as

Dou*l*» McKay ?

^ .:'

-/

66, is to make

fully adequate to the

million

people expected to visit

believe that

this

will

program

our

parks

by

1966.

be

the

most

meeting

taken in

ever

our

needs of the

our

vital

to

prove

comprehensive water

resource

develop¬

ment becomes more

imperative each day and the Eisen¬
hower Administration will
press strongly during the cur¬
rent session of
Congress for prompt action on several
important fronts.
a
■■
One of the first
steps must be action by Congress to
^

may

A.

King

McCord

attained

provide

1955.

well record the largest production and
year in the industrial machinery business.
year

in

wise

national park responsibilities.
The need for

equipment

volume

and

important forward step

may

sound framework for

a

cooperation

Industrial product sales in 1956 are
showing and will
show a substantial increase over
1955.
The
current

production,

crude oil.

that

approximate

de¬
heating oil

continues

mand

is

by manufacturers during

for¬

era

submitted to Congress. .The objective

80

because of the large drop In farm
commodity prices and the increase
in prices the farmer pays.
My opin¬

heating oil situation has improved, gasoline
have continued at a greater than normal

unprecedented

farmers has

to

suc¬

new

^of ►this
program, known
National Park system

and will continue to decline in

build-up.
This .has been caused by the high
refinery runs considered necessary to meet the

level of

Canadian

the

This year

involving

field. During that time the
purchasing power of United States

tight

tendency toward

The

halting

proach to park
■

export

supplies, which already has been noted in some areas,
has resulted from transportation difficulties.

bring

are

move

neglect

areas.

market of replacement except in the

Since then, an early and cold winter has over¬
taken much of the country, and the resulting demand
for heating oils has significantly reduced
the excess
products.

supply

;

States

latter

the

bright

conservation

will

we

bulwark

in

increase in appropriations for
the
National Park service. This
increase
is making possible a
sound start in

and

part of 1953, the
farm equipment industry has been
serving a market which has been a

refined

of

United

hydraulic

Government.

leum

year

McCollum

and

a

If
will

to

the

made

and exploitation of the
Last year Congress
approved at
the President's
request a substantial

OLIVER Corporation is engaged in the business
manufacturing and selling farm tractors, machines
and
implements;
industrial tractors and equipment;

Domestic demand should
approximately 4%.
problems

the

of

year.

Many

been

j

,

continue

can

past.

The

petroleum
ports, will

last

a. king McCORD
President, The OLIVER Corporation

anticipated that United States

Nation

into

levels, total spending by individuals

increase

have

to

the

we

legislation

the past three years.

should maintain its upward

F.

which

resource

demand, including ex¬
be approximately 9,000,000 barrels daily during 1956. This
represents an increase of 3.7% over

over-due

ward

cessful,

this year.

hopeful that

lishing fellowships with and making grants-in-aid to a
number of medical colleges and institutions, as well as

purchases of automobiles
undoubtedly lag behind 1955

It is

be expected

can

most

advances

The research program has been rounded out by estab¬

Although
will

with

Thursday, January 19, 1956

.

Secretary of the Interior
Further rewarding
progress in the conservation and
development of the Nation's great "wealth of natural

"In the service
Grants-in-aid and supplying

institutions

<

HON. DOUGLAS McKAY

cancer

company's slogan,

which show anti-tumor activity are among
which this cooperation has been evidenced.

whole expected

year as a

the

research

cancer

1955, which reached an all-time high, should carry over
well

expected to

Schenley Laboratories in

of medicine and mankind."

last quarter of

business in the

general

year are

result in

McCOLLUM

F.

L.

by this affiliate during the current
even further gains.

99

page

,

water

on

,

Federal, State, and local
development.
Recom¬

resource

mendations for

legislation to meet this need will be sub¬
mitted to Congress by the President
early this year.
Last year Congressional, action, on water
resource un¬

sales

These and other problems

dertakings recommended; by this Administration was dis¬
appointing. This year tyet shall again ask approval of
prompt starts on the Colorado River Storage
Project, the
than 1955.
However, greater emphasis will be placed y Frying Pan-Arkansas
^Project, and; otherr reclamation
upon the development and manufacture of
products re¬
projects which have been delayed.
quired for the aviation and missiles programs. The effect
We also hope that Congress will
approve construction
of this would

business

armament

The

.

imports situation
another major problem,
tion has
cerned

able

.

*

,

Expenditures for defense by the Federal Government
during 1956 will be equal and maybe slightly higher

oil industry with
to which no satisfactory solu¬
yet been found.- Continuing efforts by all con¬
this issue

with

balance

presents the

judgment

on

needed

are

between

imports

to

and.

achieve

a

reason¬

domestic

supply.

be

call for moderation and sound
the part of all segments of the

oil

only

and all

the oil industry

the natural

also business in general
in the United States.

but

I

prices, the Harris-Fulbright bill, which frees the
producers from regulation by the Federal Power Com¬

mission while at the
must

be

time protecting the consumers,

same

passed at the forthcoming session of Congress..
R.

BLAYNE

President,

McCURRY

Schenley

>

pharmaceuticals being marketed domestically, and
products bearing the ShenLabs trade¬
ucts

We introduced six new prod¬

the latter part of 1954
first eight months of 1955,
covering Shenley's fiscal year. These

and

during

"MorCal," ^

calorie

food

cereal-like high-

supplement for weight
gain; "Diafen," an anti-allergy prod¬
uct especially effective for
hay fever;

"Euphased-5,"

a

stimulant and appe¬

tite depressant for

stat,".

R.

Blayne McCurrjr

anti

an

-

overweight; "Colodiarrheal; "Dorbane

Suspension," a non - habit - forming
laxative; and "Vascutuin Improved,"
a lipotropic for vascular
protection.
Currently in work at the com¬
pany's
tories

New
are

York

.projects

research

in

the

labora¬

fields

of

dermatology, antihistamines, antispasmodics, sedatives,
hypnotics, blood coagulation and nutrition.
Specialty pharmaceutical products bearing the Schen¬
ley label

distributed

are

in

54

countries

outside

of the

U. S. and Canada.

added to

facture

our

or

A number of firms have
recently
list of companies licensed abroad to

In

package

addition,

been

manu¬

sell

and

SchenLabs trademark.

our

'

products

under

the

u

anticipate expanded activity through
our arrangements
with leading pharmaceutical comoanies in West
Germany, Spain, France and Denmark for
the exchange of antibiotic
research discoveries and de¬
we

velopments.

and data and

licenses for the production of
any discoveries and devel¬
opments in the prevention, treatment and
cure

Nineteen

of

dis¬

The arrangement covers all
and drugs for

pharmaceutical prod¬
ucts
medical, dental and veterinary use.
Norex Laboratories, SchenLab's
wholly-owned pro¬
prietary pharmaceutical company, enjoyed the best
year
in its history in fiscal
1955, through increased sales of
"Amitone."




nial during the last session to the
City of Eugene,
of the opportunity to
provide the

prosper¬

Fifty-Six

promises

be

to

tric and Gas

as a local public project needlessly added
to the power problems of the Pacific Northwest.
Over the past two years, the Administration has
pro¬

another

year

vided

within

the

areas

are growing rapidly, particularly
commuting dis¬

tance of New York and in the
in New

areas

We
.

Jersey adjacent to the Dela¬
River Valley;"The territory

and

Philadelphia metropolitan
and

new

thereto,

centers.
In
in

;

areas,

commercial
mands

of

and

sulted in

new

creased

use

of

to

electricity

1956

as

of

a

over

1954.

Dec.

on

20

other

summer

and

Lyle McDonald

re¬

to

be

further

The

leveled

new

every

residential

of

am

the

usual

amounting to 3,642,981 therms occurred
exceeding the 1954 record 24-hour sendout

ness

Expanded marketing operations

sound

certain

even

on

outlying

areas

these

stalled
end

of

two

on

for

new

1958.

capacity.

of

a

new

new

stations will raise

sales

record

turn
or

Dec. 20,

more than

Thus,

in

550,000 kilowatt
Completion
company's in¬

3,000,000 kilowatts by the

approximately three

will have added jabout
The

on

far

and

fell

The
is

than

has

in

company's

1,000,000

construction

approached $90,000,000 and the

years,

kilowatts of

expenditures

1956

the

in

expenditures

construction will
probably exceed $100,000,000.

senger

about

of

the average

for

re¬

a

4%%,
for in¬

promise
in

railroads

in

many

power

1956

respects.

about

research

revolution

-

levels.

diesel

to

holds
B. McGinnis

railroad

1953

concerns.

conversion

Patrick

of

railroads showed

outlook

brighter

steam

earnings,

short

investment

less

dustrial

from mixed to

area.

improvement

though their slice of the trans¬

For the year,

450,000 kilowatt

the

Nation's

our

McGINNIS

B.

revenues

by 779,645

started preparing

area,
a

rapidly growing northern

capacity to

company

1955

construction

con¬

a

portation pie continued to diminish.

1955, the company completed the installation of
185,000 kilowatts of new generating capacity,
and, be¬

station in its

essential to

so

Now,

generating station in its central

among

are

While most other industries reported

gas.

sides continuing construction

of

devel¬

conservation

resource

available for everyone, rails showed

be

availability of greater quantities of natural
has made possible the extension of
gas service and

the

na¬

Railroads in general enjoyed a good year in 1955. This
due more to the general prosperity than to the rela¬
tive growth of the railroad industry.
With more busi¬

The

for

y

was

con¬

will

of

PATRICK

indication that

customers

gas

site

r

;

tions which promises to continue as the
fastest growing
market for gas
during 1956. A record 24-hour sendout of

the

was
•.

a

,

straight natural

years

mining claims in the

on

development which is

In 1955, our sales of gas increased
substantially over
1954, reflecting the increase in building heating installa¬

the conversion of

earlier

confident that 1956 will mark

record

during 1956, based upon the number of homes
already under construction and the
prevailing optimism
existing among builders in this area.

gas

in

satisfactory basis
important objectives.
on

added

therms.

of

President, New Haven Railroad

during

result of the installation of additional air

of

education

resources

economic future.

cooling equipment.

promises

large number

needs

country and promoting adequate controls

statehood

All-in-all, I
tinuance

The de¬

ditioning equipment. Also, there is
a

educational

'.-''V.

our

achieve

our

record peak electric

"dip"

whose

:

.

the surface

load of 2,036,600
kilowatts, an increase of 186,500 kilo¬
watts over the 1954
peak. A contributing factor towards
the record kilowatt hours sold
this year was the in¬
summer

the

Statehood for Hawaii and advancement of the

industrial—showed

customers
a

meet

tional forests.

categories—residential,

marked increases

to

opment of Alaska to make it possible for that Territory

sales

our

three

continue

Indians

refuges of
over

widely

*

1955,

all

adult

neglected.

shopping

new

must

We expect this year to continue also the striking prog¬
ress
which has been made in protecting the wildlife

diversified industries, new residents
and incidental

facilities for thousands of Indian children

increased numbers of Indian people and the Adminis¬
tration will support new legislation for the education
of

by the company, aptly called
the "Crossroads of the
East," with its
strategic location in the New York

continues to attract

school

previously denied the opportunity to obtain an education.
For the first time in
history, all children of the Navajo
tribe, which is the largest in the country, have been en¬
abled to go to school.

of

Company

in

Ore.,

features of the

power

Cougar Dam

growth for the nation's electric and gas
utility industries.
Sections of the territory served
by Public Service Elec¬

eases.

its antacid

a

Cougar
partnership basis. De¬

Dam

In

The broadest of these
arrangements is with the famed
Farbenfabriken Bayer A/G of West
Germany, the origi¬
nal discoverers of
aspirin, the sulfonamides and many
other important drugs. The
German Bayer
company and
SchenLabs exchange scientific information
fr.

of the John Day Dam on-the Columbia River
and
on the McKenzielRiver on a

newer

lyle Mcdonald

the

were:

of

■

the progress being made by foreign firms licensed to sell
mark.

conventional

served

The optimistic outlook for sales activity of our firm in
1956 is based on the prospects for sales of an expanded
list of

of

production

Chairman, Public Service Electric and Gas Company

ware

Laboratories, Inc.

in

-

Federal

able

production

increase

believe the country
may look forward to
first six months during 1956.

ous

gas consumers

regulation will impair supply of; this quality
fuel, both immediately >nd down through the years.
To assure an adequate and continuing supply at reason¬

reduce

an

weapons.

industry throughout 1956.
;;
Of more general concern is the issue of Federal con¬
trol over the production of natural gas, which affects

not

to

with

been

completed.
nuclear energy

on

of

The

from

another

possible

power.

Meanwhile, new developments are
being pursued in the field of pas¬

transportation.

The New Haven Railroad has

on

three types of radically new, light weight, lowcenter-of-gravity trains which should be in operation in
order

the next few months.
In freight transportation, new developments include
growth in the transport of highway trailers by rail and
so-called "piggyback" operations.
During 1956, consid¬
erable

progress

should be made along these lines.

Electronics is expanding the horizons of railroad

Continued

on

page

po-

102

Volume 183

1954 is also about as large as for
road, as pointed out in the
1954 report, the 27% gain in this
measure since 1946 is one of the
lesser accomplishments among
better than a stand-off as far as Class I roads. This measure is a
concerns
benefit to net earnings, complex one and is affected by a
This figure is estimated as equal number of elements besides the
to about $2.90 per common share mere matter of train speed while
for'1955, but of this only some actually
under
way
and
the
$1.65 was available for the com- heavjer loads that dieselization

increase that has been esti$7 million
Erie, and for other increased costs. In this case, the net
result for 1956
might be little

Highly leveraged and thus mom

wage

mated at $6 million to

:

By GERALD D. McKEEVER

Erie Railroad
Several

ing that could
look

for

place,

the

forecast
nues

fic

the

July, and at far below capac¬
ity at that until recently when it

the

first

went

on

has

been

estimated

Erie.

In

president

increase in

8%
and

ment

and

reve¬

general improve¬

does

include

not

any

part of the 7% increase in freight
rates which has been applied for.
Secondly, an important step has
been taken to cut operating ex¬
penses in the plan to move the
passenger terminal from Jersey
City to the Hoboken terminal of
the

Lackawanna, and at the

estimated

The

It has

million in¬
crease in
1956 revenues probably
includes something for the move¬
of

ment

for

the

$13

construction

materials

$80 million General

new

Motors

Fisher

Body
plant
at
Mansfield, Ohio, on which work
has only begun. It is expected that

same

time abandon its ferry operations
on which it claimed a $1
million

loss in 1955.

two-shift basis.

a

by the Erie man¬
agement that at a reasonably nor¬
mal level of motor car production,
this plant alone should contribute
about $9 million annually in reve¬
nues.
\V':

for this year from new traf¬

sources

Company

in

off¬

the

out¬

are

road's

an

in

brighten the

factors

this
tion

There will undoubt¬

source,

new

when

contribute

may

which

bear

heavily

all

on

A

for

that has been estimated

for this year may be ascribed to a

full

year's

operation

the

of

7%

the

Erie

more

the

at

con¬

serve

mean

revenues

level

current

Otherwise

a

large

share of the $13 million increase

Ford

assembly plant at Mahwah,
N. J., from which there was only

from

new

that

has

five months' benefit in 1955, the
plant having begun operations late

traffic and other
been

would

year

estimated

be

should

1954

an

with the

tax

deferral due

tax

to

;

With Mountain States

gain in the per car day
OVGr

longGr DGriod

_

measure over a longer period

(Special to The Financial Chronicle)

in_

gests possible room for improve-

Schaub

ment in

ac-

States

at

car

handling in yards and

terminals.

.-.'

Colo.

DENVER,

eluding better traffic years sug-

any:* re¬

to

factor

the

train hour and the more

mGasurG

celerated amortization which is a

contributing

has

Stewart

John
W„
staff of

Colo.
joined

DENVER,

increase in gross ton-miles per

meager

confused

be

not

(Special to The Financial Chronicle)

has

1954

and

1953

between

freight

credit,
and the far more imposing credit
of over $1.60 per common share

is

Securities

Mountain

Corp.,

Club Building.

W.

Lewis

—

with

now

Denver

V >

\v

sources

for

this

by

the

absorbed

consolidated loss for tax purposes

1954 and 1955 arising
abandonments, accelerated

for*,both
from

freight rate in¬

granted it should

of operations.

new

The Erie is

$10 million

some

large part of the increase in

revenues

full

is

crease

This

share.

Intermountain Sees. Add

while showing at the same time

to

months of

1955 add up to almost 60 cents per
common

,.

plete elimination of Federal tax
for the year, plus a credit.
The

structing a 300-car yard to
this plant.

roads operating in New Jersey.

shown

credits for the first 11

^

miles per car-day that the road

reorgan-

planaTon?a™owgeSverrsin0craee

,,

,

sharply responsive to changes ia
the level of earnings, Erie common has speculative appeal in
view of expected developments
and also in view of the yield of
almost 7% that is produced by the?
$1.50 dividend rate assuming that
this can be maintained by a real
improvement in earning power.

For i*stance, the decline in ton-

ization.

in

...

.

mak:es possible at the same time.

duction, and in this case, the com¬

operation
including
taxes

1941

better

road's

the

the

inherited from

opera¬

from the joint passenger terminal

If

for

allowing

funds and capital fund
stipulated in the bond indenture
sinking

the

part of $10 million annually to the

with the Lackawanna
a
reduction
in local

after

dividend

mon

on

edly be other substantial savings

revenues.

any

the

for

Railroad Securities

101

(361)

Number 5460... The Commercial and Financial Chronicle

amortization and other

sources re¬

sulted in not only

eliminating the
Federal tax for those years, but
the carry-back of the excess calls
for a reduction in taxes paid in
prior
the

and

years,

restoration of

a

this reduction,

of

amount

or

the income of the
year in question. On the books it
is thus certainly an income fac¬
to

recovery,

from currently

distinguished

be

must

but

tor,

earned income.

Earned income is gained by im¬

Trenton Trust

Company

level of its revenues

TRENTON, NEW JERSEY

U. S. Government Securities

.

.

.

.

I

.....

.

.

>

Loans and Discounts

.

.

.

...

.

$12,578,687.61

.

.

18,057,318.49

.

.

12,005,954.86

.

.

.

.

.

3,525,180.89
24,848,080.35

.

Banking Houses, Furniture and Fixtures—Equity
Other Real Estate Owned, Net

1,040,585.47
1.00

.......

Accrued Interest and Other Assets

the

300,643.34

......

$72,356,452.01

V

LIABILITIES

needs

Erie

solution
and

find

to

the

to

.

._

.."y.v

.

5,519,528. .70

Preferred Stock—Class "A"

924,015, .86

maintenance

Preferred Stock—Class "B"

.

.

.

.

.

.

^Preferred Stock—Class "B"

.

.

.

previously mentioned, plans

.

.

.

the

Lackawanna

York end is

joint operation with
Binghamton-Elmira
appropriate
track
abandonment by one road or the
other.
Furthermore, the Erie has

280,000.00

the

in

with

1,604,000.00

Undivided Profits
Reserve for

Contingencies

r

sold its

1,172,217.04

Branch in the Scranton

234,419.21
895,660.00

Preferred Stock Retirement Fund

step,

one

also plans for

area,

400,000.00

Common

Surplus

with

terminals

40,000. 00

.

268,698.00

.

.

$

the

was

for the consolidation of passenger

Erie

.

latter

The

with the Erie in 1955.

and it is understood that there are

Capital—
'Preferred Stock—Class "A"

higher level

a

17,913, 20

,

.

and

not increas¬

even

or

revenues.

at the New

...

basic

more

a

than the ques¬
expedient
of
cutting

tionable

As
.

.

is

problem,

permanent

more

of

even

revenues

expense

is

that

one

some¬

possibly

added

than

more

is

But what the

what less favorable:

case

Unearned Discount, Accrued Taxes, etc
Dividends Payable-

comparison

corresponding

with the Class I average

ing it in line with

Deposits

men¬

district, although

Great Lake

the

Other Bonds and Securities

be

lagged
average for

.

State, Municipal and Other Public Securities
.

behind

far

too

the

ASSETS
Hand and Due from Banks

described

as

should

tioned that the Erie has not

STATEMENT OF CONDITION, DECEMBER 31, 1955

on

it

and

earlier,

Organized 1888

Cash

proving the margin between reve¬
nues
and expenses.
The Erie is
making strong strides to boost the

mile Jefferson

former 35

while

lion

to the

area

Delaware & Hudson for

retaining

$3J/2 mil¬
trackage

"THE COUNTREY MOST OVER GROWNE WITH PYNES

...is still rich in resources for your plant.

rights.
Nevertheless

4,854,994.25
*

be

privately owned.

$72,356,452.01

;

-'v

U.
at

obligations and other securities carried
$2in the foregoing statement are deposited to
S.

secure

Preferred
Retirabie

Preferred
Retirabie

Common

Government

public funds and

Stock,
at

$20.00

Stock,
at

Class

"A"—44,>83 shares,
share -and

per

20,000

Class

$100.00

for other purposes required

per

share and

Stock—28,000 shares,

par

value

by

-

1 j,

law.

$(>.000

per

share.

shares, par value $20.00

per

share.

par

accrued

accrued

dividends.

dividends.

value $10.00

per

done

much

the

remains

to

side.

It

expense

pointed out in the road's 1954
that within 10 years the
road had spent $162
million to
modernize and improve the phys¬
ical
condition
of
its
property,
which
included
the
complete
dieselization of all operations by
was

report

the

share.

on

of

end

1954.

The

unsatisfac¬

OF

DIRECTORS
J. Conner French

Mary G. Roebling

Counsellor at Law

President and

Chairman of

the Board

I. D. Gindhart, Jr.

Dr. Willarl H. Allen

Chairman of the Board

Secretary of Agriculture of New Jersey

Standard Fire Insurance Company of N. J.

Bruce Bedford

Charles M.Jones

Chairman of the Board of Managers
The Trenton Saving Fund Society
President, The Luzerne Rubber Company

year

suffered
nues,

a

of

1954 in which Erie

16%

there was

decline
no

in

reve¬

10

significant im¬

period.
Even with the
gains of 1955 the road's

year

revenue

transportation ratio for 11 months

The John A. Roebling's Sons

M. J.

Corporation

McHugh, Jr.

President, The Tattersall Company

Edward D. Parscns

Alan W. Bowers

Real Estate

Senior Vice-President

Samuel Swern

Dr. John G. Conner

Hudson T. Winner

Wd!i?m C. Ehret

President

Winner Engineering

Corporation

MAIN OFFICE

November

through
was

up

43.7%

of

as

against

43.4%

Broad and

Market Sts.

Member Federal Deposit Insurance Corporation




Colony

the

.

exported "pitch, tarre,

items still

.

.

road's

viz.,

for

the

1954

Virginia
reared
of

that

new

report

high

records

points

made in that

year

were

forests

of gross

host of

bring

rials

RAYON

as

Generating

modern

stepped

plants. If you, too, can profit from

300,000

Virginia's

fiber, pulp, lumber

supplies of resin,
.

.

.

you

soon.

railroads,

chemicals,

at

short-haul

ELECTRICITY

capacity

more

with

hunting, write

serving

area.

flowij

network.

1955

was

and ready

authorized

more

For

in

cost.

by 300,000 kilowatts, with

up

dential help

will find

other advantages in this new

industrial

A

lines, plus

from vf.pco's modern power

furniture and paper now roll

Southside

truck

coal,

LOW-COST

AMPLE

from

rates

soybeans and other mate¬

John

CARTONS,

rail

markets.

main-line

five

dreamed! <'':

as

favorable

Mid-west

to

have

CHEMICALS,

central to the East Coast.
with

facts
your

or

.

.

.

and confi¬

industrial home

telephone vepco—

the top of the south.

ton-

measure

freight train hour and

in average freight train speed.

Al¬

though the 65,273 gross ton-miles
per

mate. You're

industries

Captain

man¬

mild, no-shut-down cli¬

a

in the overall

efficiency
per

to

today

new

which

never

But

list.

modern

many

out

power

the

on

PLANT range

FOR YOUR

FACTORS

from conservative Southern

clapboard and waynscot"

abundant, nearby

The

PLUS

from

with pynes." That year,

corresponding 1954 period.

COLONIAL BRANCH
Broad and Hudson Sts.

REPORTED

year

—

miles

28 West State Street

MERCER BRANCH

SMITH

growne

over

well

last

rather than down

JOHN

Virginia in 1608 "the countrey most

provement in its cost ratios in this

Vice-President

H*rry J. Bodine

President, Wm. C. Ehret

result, nevertheless, is that
disregarding the generally

poor

BOARD

even

tory

CAPTAIN

freight train hour figure for

VIRGINIA ELECTRIC and POWER COMPANY
Walter I. Dolbeare, Vice

President—Area Development

Electric Building, Richmond

9, Virginia

•

Phone: 3-4261

102

(362)

The Commercial and Financial
Chronicle

Continued

jrom

tentialities.

In

page

With

yards,

electronics

making possible push-button sorting of freight cars into
the proper trains, with the speed of a iree wheeling
car automatically controlled on the basis ol its
weight, how far it has to go, the consistency of the grease
in its bearings, and so forth.
Electronics is being used to expedite accounting and
train

reservations.

is

Television

our

shortage of

cial

more press¬

than

chemical
future

permitting re¬

switching classification and inspection. Un¬
development is a device which will electronically
identify a train and set signals and switches accordingly.
All of these developments have peen pursued by the
New Haven Railroad.
In 1955, the New Haven made

undertaken

grams

and

substantially

completed

activity at the start of 1956 was at the highest
history. Many of the statistical indicators were
levels, and most of the remainder were ap¬
proaching all-time records. The general level of pros¬
perity did not, however, extend to
the agricultural sector and there is

during

tinuously welded rail, the largest such program in the
east; the rebuilding of nearly 1,000 box cars and 500

semblance

of

legislation.
A
Cabinet
Committee
Transportation last year submitted to the Congress
ommendations

of

carrier

As

matters

stand

today,

the

govern¬

dential

will

,

common

port.

recommendations

The

unregulated

of

the

Cabinet

any

off

the

of

cream

Committee

carriers, because they

pick and choose their traffic in
skim

at

adoption

the

the

a

manner

re¬

now

can

calculated to

transportation business,

are

opposed to the report, of course.

Under existing transportation rules, the unregulated carriers
enjoy distinct
advantages which they will,

understandably

want

to

preserve.

The railroads

are

confident that Congress of the United

States, whose very foundation rests
grant to the
business on

upon freedom, will
carriers' the freedom to compete for
equal basis with their competitors.

'

these

JOHN E. McKEEN

-

ble

to

No

prevent

a

automobile, production

somewhat

diminished pace.
been

and

Even though cutbacks

housing construction

forecast,

have

the Gross National
is expected to go

Product this year

above the $400 billion
1
As one indicator of

appraisal of

activity,

level.

planned

outlays for expansions
zations in 1956
or

exceed

and

to pay
outstanding debts.
made at the beginning of

pected

materials, particu¬

larly steel.
rose

to

billion—17.6%

in

an

unexpected

the

prewar
more

price of gold and
painful than ever
materials

over

be

Si1"3?

(Indices

products and dosage
forms—are expected
volume, but the competitive nature of
these products will
limit the increase.

Looking
chemical

beyond

1956,

the

long-term

industry

potential

for

growth still appears
promising. In
chemical sales volume
has more than
doubled, and in the decade ahead U. S.
industry will be
serving a domestic market in need of
40% more goods
and services. In
the

decade

past

addition, despite stronger foreign

petition, overseas markets
living standards rise.

world

certainly

will

com¬

broaden

as

But beyond

these gains, the
industry's growth in the
future, as in the past, will be .fostered
by the develop¬
ment of hundreds of new
products designed to meet
basic
human needs for

food, clothing, shelter,
health, transpor¬
tation, communications, and industrial
tools. Research—

the basic
the past

stimulus to the

industry's vigorous growth in

quarter-century—will continue

setter in the years ahead.




to

be

the

pace¬

as

inac¬

the

pinch between

cost

required

of

to

labor and

run

mine

a

dollar had been checked.

based

on

arising

troubled peace.
:
The pattern of the
present boom, in which the feverish
activities resulting from

monetary inflation surely play
large part, is perhaps not closely parallel to that wnich
prevailed in the late '20's and certain unsound
a

of

practices

the

the

earlier period

to be

appear

absent; but even so,
policy of maintaining

analogy between the current
1934 price for
gold and the efforts 25 years ago to
the 1914 price of gold is
worrisome.
In the

the

maintain
earlier

period

t

holding

e

the

of

dollar

the

too

overvalued

long at Lie

pound
old ratio

undoubtedly had much to do with increasing the severity
of the subsequent depression. It
may well be that h wise
adjustment of the
would

do

much

currencies to gold at this time
keep the inevitable reaction to the

paper

to

present

growing inflationary boom within controllable
limits; and the warnings of such students of the problem
Dr.

as
s

Holloway, P. ilip Cortney and the late

Dr.

Rist

ould not go unheeded.
In

times

mines

of

su:h

the

these, the output of gold from

as

world

would

marginal operations
ore

were

curtailed

reserves

as

is has not occurred due

thy¬

be expected to
decrease, as
forced to close and available

costs advanced.
Fortunately
largely to favorable develop¬

ments in South Africa which far more than
offset diffi¬
culties elsewhere.

relief to

no

The

the

debts

about

diverging figures

On the Witwatersrand, profits from uranium
gold-bearing reefs have rescued a number of old
that

were

tion

teat

fad

postponed.
tions

at

from

the

in

the

mines
their end, and the decline in
produc¬
been anticipated fas been
indefinitely
to

ciose

Maintenance of production from these opera¬
capacity together with increasing output
newly developed mines of the Orange Free

full

State will

probably establish a new record for this major
gold field, at least for annual quantity of gold though
not for profits.

ation

and

ore

With 11
from

or more

around

26

uranium plants in oper¬
mines being treated in

them, a new element, independent of tne economics of
the gold industry, has been
introduced, with the result

If

operations such

we

other

new

and

severe depreciation of
the
by the immense expenditures
from the war and the subsequent

brcug t

are apt to
give a rather false con¬
fidence abcut the degree to which
prices and inflation are controlled.

industry, last

to add to the
sales

World War II, in spite of the
currency

experi¬

equally

rising costs actually be¬

of the paper

could lubricate

our

hoists and

machinery with rancid

butter

that

the

the

decline

extinction

the

of
as

of

central

Randfontein

from

plants,
such
averages
might be reassuring; but they are of
1 it 11 e
significance
in
operations

ginal

to the available

where

use

farm

surpluses

for

fuel

in

power

wage

rates

and

prices

for

steel, machinery and other compar¬
able items largely determine
costs.)
Traditionally under the gold standard, gold
mining is
in a somewhat
depressed state in times of general pros¬
perity, and under current conditions the
industry would
probably have accepted its lot without too much com¬
plaint, if it were not for the unusual restrictions and
McLaughlin

practices that intensify the
prevent

the

bring about

corrective
some

hardships of the times

measures

that

normally

and

would

relief.

Although its role
far the

trial

in the
monetary mechanism is by
dominant function of
gold, the so-called indus¬

uses

of the

surprisingly

and

were

of

immense

approaching
Additional

wf ich has reached

the

D. H.

Rand

that

profits has been checked.

revenues

and

estimated sales volume at the
manufacturer's level
of more than
$1.1 billion probably will be
topped in 1956
by a moderate gain of 3 to
5%. Here again, research
developments of the past

500 other

on
ownership of gold, the United States is still on the
gold standard in the international sense. The
dollar is
still supported with
gold at a ratio established before

ex¬

continued to rise in spite of com¬
placency in high government and
banking circles that the depreciation

ac¬

year—including more potent
hormones, the Salk vaccine and more than

actually

be

unfortunately brought

an

tibility. At present, in spite of the domestic restrictions

t

hardpressed American gold miners.

^

the

one

President, Ilomcstake Mining Company
The past year

demand for
In addition to
serving the
conventional needs of the
industrial
*
economy, chemical sales prospects
for. 1956 have been strengthened with new products
which have
emerged from the industry's
laboratories
over the
past year.
of

forecasts

no

donald h. Mclaughlin

chemicals.

segment

the

that

way.

John E. McKeen

In> the pharmaceutical

of

show

Finally, the struggle between the Eastern and
Western powers
may influence the trend of business

the
in

expenditures in order

coqld

continued

year s

complete without

A" review
1955

curate.

came

1954, and expanding industrial
tivity this year,,naturally will
reflected

is

a
recovery of the magnitude
and current estimates

enced,

moderni¬

expected to equal
last year's despite short¬

Chemical sales last
year
estimated
$23

trends

ready depreciated dollar adjusted to the more
stable
value of gold and with
reestablishment of free conver¬

sterling ar.d then

unfavorable as well as the favorable
It is possible that the depression in
agriculture
to other areas.- The optimistic estimates of

capital

are

ages in some raw

business

If belief

be impossi¬

may

considering the

continued good

business

inventory speculation.

widespread, it
inflationary spiral.

waM.J.| individuals curtail their

unanimously, economists expect the current
activity to carry over into 1956, but

at

an

plant and equinment expenditures may be revised down-

upsurge in business

in

Maestre

will spread

President and Chairman of the
Board,
Chas. Pfizer & Co., Inc.

Almost

Sidney

circumstances, it is understandable that

tion may lead to unwise
in inflation becomes too

factors.

V

expenditures

having difficulty in
restraining inflationary pressures by monetary actions.
This problem is now
confronting them. There is some
danger, however, that the anticipation of further infla¬

common
an

construction

that the
economy will continue to grow while restraining
inflationary pressures. This objective requires a very
careful balancing of the monetary and fiscal
polices of
the Federal government. It has
long been believed that,
while an "easy" money
policy could not by itself induce
a business
expansion, a "tight" money policy could curb
an
unsound
expansion.
Now it is becoming obvious
that the
monetary authorities are

many

less of size, and transport
anything, anywhere
time. Common carriers have much to
gain from

.

is considerable discussion of the problems of a
"full employment"
economy.
We are now operating at
levels very close to maximum
output, and the monetary
authorities are attempting to limit credit expansion so

carriers, which comprise all the railroads
trucks, are the backbone of our national
transportation system. They serve all shippers, regard¬

of

types of commodities. Au¬

sales, for example, will be

there

opportunity to

The

and

reintroduced in the Congress in the
Since it does not involve
existing mone¬
tary procedure related to
gold, it is hoped that tne bills
will not be
actively opposed by the Treasury and
the
Federal Reserve
Board; and since no change is
proposed
in the current
monetary ratio between the dollar and
gold, the bills should not draw the
sharp criticism that
is usually directed
by a certain group of economists
toward any effort to raise
the price of $35 per ounce.
For t. e best interests of the
country and the stability
of international
trade, however, as well as for the welfare of the gold
mining industry, the need is as great as
ever for
restoration of the gold
standard with the al¬

probably decline moderately.

Under

likely to be negligible; but it would be a
step
Legislation to accomplish this end

are

present session.

lower in 1956. Construction expendi¬
tures
will advance, although
resi¬

fiat, rather than value of service!, determines who
gets the transportation business. Thus, the public is often
denied the opportunity to receive the best
transportation
at the lowest cost, and at the same time the carrier
best
able to perform this service is denied the
so.

same

tomobile

were

taken,

in tne right direction.
will probably be

antici¬

they did in the last half of 1955.
They may not, however, purchase

rec¬

ment

do

It is

$35 per ounce, at least as
long as
were
plentiful in foreign hands.
Consequently,
benefits to the gold
producers, if this action

dollars

tne

recovery in that

tend to spend at about the same rate

on

upon

system.

a

year.

economy.
Plant and equip¬
expenditures are expected to
and consumers apparently in¬

rise,

would, if made into law, place
competitive forces in the transpor¬
tation field and which would also
strengthen our com¬

mon

next

that

which

greater reliance

the

the

ment

equality to national

transportation

in

pated that business activity will con¬
tinue at a high level in other sectors

equipment and the purchase of an electronic
brain to simplify accounting.
;: Besides the technological improvements which are be¬
ing effected, the railroads are hopeful that Congress may
some

expectation of

area

reservation

restore

record

no

gondolas; and the demonstration of America's first full
scale train to be operated by remote control. Numerous
other improvements included the ordering of electronic

to

by the Treasury to industrial

Business

at

on

users at the
monetary price were terminated. Gold for
such purposes would
then be supplied
by the producers
at whatever
price the metal might
command on a free
market in response to the
available supply and the de¬
mand.
With t..e dollar
convertible into gold at the of¬
ficial
monetary price through foreign central
banks,
there is little chance for
the price of
gold on such a mar¬
ket rising much above

level in

the year included the installation of 20,000 tons of con¬

act

'

an

SIDNEY MAESTRE

Pro¬

drain

t~e gold stock
that is greater than the annual
from the domestic
mines.
In a very real
sense, this procedure amounts to
a
subsidy for the users
of gold at the
expense of the miners.
Tnis
inequity could be simply corrected if the
right to
buy, sell and own gold were
restored to American
citizens and if sales of
gold

Chairman, Mercantile Trust Company, St. Louis, Mo.

major floods

$10,000,000 worth of damage.

over

reasons

or

increment

brainpower which will help insure the nation's growth,
prosperity and continued leadership in world progress.

considerable progress on its modernization and improve¬

that are of more
political
monetary significance). The
Treasury,
the licensed users of
gold with the
the
monetary price, even though this results in

geological

metal at
a

imposing challenge to our secondary
school educators—a challenge to cultivate the scientific

der

ment programs despite the ravages of two

needs.

prerogatives for

Thursday, January 19, 1956

.

however, supplies

engineering falls far short of both present and

Here then is

mote control

which inflicted

rapid expansion, however,

ing. The chemical and allied industries currently require
a force of some
17,000 research scientists and engineers
backed by thousands of skilled technicians. Yet the cur¬
rent rate of graduates with degrees in
chemistry or

is

freight

handle

this

scientific manpower is likely to become even

100

classification

the

.

.

metal in the past decade have
taken
large part of the annual output.

a

Indeed, in

the United States, the
consumption of gold for such pur¬
poses has exceeded the output of the
domestic mines by
a
substantial figure.
All gold produced from the ore
deposits of the country must, of
course, be sold to the
Treasury (with the exception of unrefined or treated
gold recovered from placers, which
enjoys certain spe¬

of

ore

mining

present

even

record

uranium

will

add

reserves

vast

tonnage of

mar¬

and extend the limits

beyond the present extreme depths. (The
is held, I believe, in the Crown Mine
a depth of 9,876
feet.)

In the United States the Homestake retains first
place
the gold mines of the continent by a comfortable

among

margin and still ranks
the

growth

of

the

as

fifth in the world in spite of

more

prosperous
giants in South
Cycle Mill in Cripple Creek, the
dredging companies in California, and the base metal
smelters are still making a substantial contribution of
gold, but few of the small operations have been able to
survive, as inflationary factors beyond the control of the
companies continue to force costs upward to a degree

Africa.

that

can

ments of

The

be

Golden

only partially offset by technical improve¬

one

sort

or

another.

The record to

date is

one

in which management is
is discouraging to
through inflation.

justified in taking pride; but it
have the fruits of good work lost

Canadian gold output should be a little
higher than in
when the industry was so severely plagued

1954

by
strikes.
It probably will be close to
4,550,000 ounces,
though the mortality for gold mines continues to be high.
Shutdowns during the year have reduced the number of

;

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

producing mines to 60, whereas in 1953 there
and four years

94,

(such

the

now

that

President,

the article in the

as

Sunday, Dec. 11, 1955) assert
output of gold in the Soviet Union is
about 12,000,00u ounces, which would
place it close

that

WALTER

of South
with

scepticism

Africa.

the absence of definite

In

regard

to

the

regard

with

to

this

We

figure

do

other

in¬

year

operations, some
is justified, but

actual

Lincoln

The

not

than

by
has

1955

Real

know

of

any

projecting
been

construction

estate

country.
is

war

the

than

the

next

"Times"

have

to

been

estimates, the

substantial.

stock

to

be

lower

rather

In any

stock.
the

the

ceeded

Tnat the Russian gold can be a dangerous
weapon
economic conflict between the Communists and

is

obvious.

Let

hope that the great
strength provided by the substantial stock of gold still
in American hands will be recognized in time and not
'dissipated by failure to use it most effectively and in its
traditional ways to gain our ends.

WALTER P.

was a year of outstanding financial and techno¬
logical progress for Western Union. With the huge com¬
munications potential inherent in the development and
growth of integrated data transmission techniques, the

ever-broadening application of fac¬
simile, and other advances in the
telegraph field, the telegraph com¬
sees

no

boundaries to its

con¬

tinued progress in 1956 and the years
ahead.

envisage
took

Menge

any

Net income of $10,300,615 from op¬
erations for the first ten months of
1955 alone exceeded the entire year's

earnings of $9,384,986 for 1954.

our

It

is

should

previous

drawn

not

sur¬

have

ex¬

levels.

to

As

the

close

the

de¬

a

for

such

1954 to

in

upsurge

1955.

our

economy

The machine is

running at the limit of its practical capacity.

If

as

already
are

we

to avoid another round of
inflation, curbs on the use
of credit will have to be
kept in force. New ones may
have to be applied,
especially in the field of consumer
finance, where the volume of outstanding debt is in¬

disquieting rate
purchasing power.

a

future

The discontinuance of

which

—

casts

a

might

indicate

rising

vacancy

of

credit

rate in
to

necessary

have distinctly
real

savings

Continuance of the 1955 level

overbuilding,

already

certain

evidenced
Also

areas.

maintain

the

1955

inflationary implications.

in

limitations; and

the
any

by

a

the

supply

level

would

The supply of

country, while large, has definite
attempt to artificially expand this

supply is synonymous with inflation.
volume

of

new

life

insurance

written

in

1956

will,

no doubt, keep pace with, or even tend to
outpace,
expected high level of the national income.
In
spite of the large volume of new life insurance written

the

MICHEL

W.

Treasurer, Dome Mines Limited

The

gold mining industry, in Canada and the world
continues to be squeezed between the ceiling of a
fixed U. S. Government buying price and the rising
floor of production costs generally. In spite of this, both
the worid production and Canadian
production
of
gold,
expressed
in
ounces, increased in
1955 and will
probably show a further modest gain
in the year ahead.
In Canada, the
increase of about 4% experienced in
the year 1955 is attributable in part
to the greater amount of by-product
gold recovered by the booming base
metal
industry.
In
addition,
the
higher dollar value received for the
gold
produced,
arising
from
the
gradual
return
to
parity
of
the
Canadian

with

dollar

the U.

S.

dol¬

lar, stimulated production in a few
of the lower cost producers.

the

In

when

high level of residential build¬
ing in 1956 is likely, although
probably at a modestly

and

over,

shadow

a

lower rate than in 1955.

CLIFFORD
President

the

as

economy

such notable

place-from

The

,

company's stock

only

funds on the part
has temporarily, at
least, outstripped the supply.
Looking ahead to 1956 we cannot
of

Walter O.

over

.1955

pany

a

life

demand

creasing at

MARSHALL

all

1955

Taking into account the favorable mortality being
experienced, the profitable basis on which funds may be
invested, the relative freedom from investment losses,
and the expanding demand for our product, 1956 prom¬
ises to be a good year for the life insurance business.

it

the savings accumulated
insurance companies, now
amounting to some $6 billion an¬
nually, has increased sharply. The

by

us

President, The Western Union Telegraph Company

*

by

which

for

mand

event, however, the Russians undoubtedly have

world

increases.
in

the country is still under-insured when
higher level of personal
need for insuring against their dis¬

the

Employment

from

significantly

has

year

United

free

records

level

a

insurance

States, when allowance is made for the
short-term dollar holdings and otaer claims
against our
in

all-

an

of

mass

the

to

order

the

power

of

rise

all

margin.

attained

population

of gold that will provide them with financial
of very impressive magnitude. Indeed, the amount
at their disposal may be not far below the available
gold
a

broken

prising, therefore, that sales of life

the generous side.

on

close

at

The

business.

in

200,000,000 ounces, though from the best guesses with
regard to the production over the past two decades that
seems

been

active

writer

The
of

has

substantial

The accumulation of gold in Russia since the

bound

recent; past.

high, and automobile produc¬

can

Rand

fairly

extremely

and

continuance.

predict the future

has

States,

the

the

103

takes into account the much

incomes

tion

and

nearer

one

Insurance

time

has

be

Life

to

way

of

one

there is little doubt that Russian
production is consider¬
ably in excess of Canadian. It may well be more than
the combined output of Canada and the United

indeed

in recent years,

MENGE

National

Company, Fort Wayne, Ind.

annual

formation

O.

earlier, 122.

Recent reports from Russia
New York "Times," on

to

were

(363)

months

opening

of

dollar

was

Canadian

the

1955
at

Clifford W. Michel

a

premium of 3% or more, the gold production was paid
for at a price equivalent to less than $34 per ounce. By
the

end

of the

with the premium gone, the gold

year,

producers received almost $35 per ounce. Offsetting this
price improvement was a reduction in the cost aid as¬
sistance received from the Canadian Government which
declined

by

about

one-third in total amount as com¬
Under the terms of the

pared with the previous year.
revised Gold

Mining Assistance Act benefits to the low

cost producers were virtually eliminated. The continua¬
tion, however, of the Assistance Program will help to
keep in production the high cost producers and should

Continued

on page

104

The

split 4-for-l in

was

May and, in five months, one of the
primary objectives was realized; the
number

share

of

increased

owners

'

•

'

.

•
.

25%,

indicating

terest and
In

Walter P. Marshall

July,

of

and these

owners,

stock

an

wider

investor

ownership in the
offered

to

the

If you

share-

promptly subscribed for.

were

v

•

can
■

■"

Western Union also refunded its entire bonded indebt¬

edness

for

25

years

been reduced in

$38,500,000, at
than $1,800,000.
,

Western

Union

telegraph field.

in

seven

to

an

is

1955. The company's debt has
years from more than $70,000,000

annual saving in

interest of

the

in

world

leader

in

Desk-Fax

matters

facsimile

sending and receiving machines installed in
their cffices, and more thousands of companies will be
equipped with these electronic messengers next year.
With the

telegrams instantly in "picture" form by merely pressing
button.
More than 23,000 other firms are equipped

with printing telegraph machines with which they also
can send and receive telegrams quickly and conveniently
Western

Union's

high-speed,

automatic

national

network.

by Western Union to

a

Intrafax,

are

wide variety of businesses..These

buildings.

"Ticketfax,"
from

Accounting and Statistical

.

Corporate Planning

—

V

•

f

Welfare Programs

Pensions and

Budgets
Financial Relations

Public and

Economic
-

-

-

Feasibility Reports and
*

#

p

Market

>

Studies

Purchasing, Expediting and
I nonoptmn
Inspection

Valuations

placed in

was

Rates

Financing

Stock Transfer, Proxy

Gas Operations

Taxes

.

.

.

system, Western Union's

use

by two major railroads

Solicitation

handling of Pullman and reserved coach tickets

main

ticket

offices

to

railroad

stations.

Through

the

use of Ticketfax, railroad
passengers receive tickets
immediately at the counter, even though the main ticket

Engineering

office is miles away.

Western Union's revenues from the leasing of private
telegraph networks to industry and government have
grown from $6,200,000 in 1948 to a current annual rate of

$30,000,000.

New private wire networks

were

leased

—

Consulting and Design

Engineering Reports to support financing

.

in

1955 to firms in the

trucking, aviation, airline, railroad,
paper, aluminum, fruit and vegetable, oil and other in¬
dustries, while many other systems already in operation
were

Insurance

Services

Employee Relations

Another electronic facsimile
the

4.'

being leased

ultra-modern systems provide fast and eificient "picture"
communications between scattered departments, offices

for

.

.

.

Depreciation Studies

Facsimile systems, known as

and

of

Desk-Fax, businessmen send and receive their

a

over

'

5

benefit from help

more

facsimile

the

More than 25,000 firms have

'

-J"

.

company.

additional 1,000,000 shares

were

-i

in¬

.

.

THEN

YOU

programs

MAY PROFIT

FROM OUR EXPERIENCE AS

expanded.

The

rapidly growing use by industry of integrated data
processing to meet the needs for up-to-the-minute sales,
production, payroll and other control data is a jnajor
factor in increasing the demand for Western Union's
specially-engineered private telegraph systems. A 12,000mile network, the first
system specifically engineered for
data
transmission, is now being installed for Sylvania
Electric

Products, Inc. and will link their offices

plants in 51 cities with

and

giant electronic brain in Syl-

a

vania's

data processing center at
Camillus, N. Y.
A
10,000-mile transcontinental network being installed for

E.

F.

Hutton

includes

&

many

Company is competely automatic

radically

new

features

requirements of brokerage firms.




to

meet

and

specific

Commonwealth Services, Inc.
300
WASHINGTON,

D.

PARK
C.

AVENUE, NEW YORK 22, N. Y.
HOUSTON, TEX.

JACKSON, MICH.

#AArt\

ACI

1

v

104

(364)

Continued
sustain
in

jrom

page

103

the over-all rate of production for the industry

1956.

to the industry's profit making po¬
tentials, of course, rests in an increase in the price of
gold commensurate with the increase in the uncontrol¬
lable costs incurred in producing it.

Pending this event,
the managers of the industry can only scan every item
of controllable costs and squeeze the fat out of it. Incident
to this process is the introduction of more and more
mechanization which has, and continues, to increase the

production per man shift.

Of necessity, there are limits
for the nature of a vein
mining operatic does not lend itself to automation as it
is known in the mass production industries.
On the matter of the price of gold, the United States
Treasury continues to resist the demands of its cowhich

this process can go,

members in the
International
Monetary Fund for a
higher price. At the September meeting Great Britain
at last joined other Commonwealth members in
support¬
ing the agument that a higher price for gold is needed
£o as to increase the value of gold reserves of the central

governments of the world.

The South African represen¬

tative has long pointed out that the gold reserves of the
free world are insufficient to finance a volume of trade

that is today some 65% larger in volume than before the
war and 400% greater in value
expressed in depreciated
currencies

experience in the year
and

declined

now

dollar

reserves

from

$2,760,000,000 to
$2,120,000,000, 23% below the year's opening level.
Opposition in the United States to a rise in the price
stems from a belief that such a move would
only add to
the inflationary fuel and counteract the efforts of the

is produced.

where it
ment in

employment" in the United States, could well

to

in

set

rise in the price of

for

reserve

the forces

motion

that

would

gold, which metal still

the world's

lead

serves

currencies and

to

as

a

the

L.

of crude and products.

industry will continue to strive to become

efficient

in

of

source

providing the most effective
for the development of

and

improvement-in

entered

schedules

1955

under
a

the

year

of

heavier inventories

year

progressed, the

in

our

industry,

brought
between

better

a

As

we
enter the New
Year, the
feeling is general that we may rea¬
sonably look forward to a somewhat

reduced

rate

of

increase

approximating 4%.
geared

to

a

The

in

demand

industry is

bf

capital ex¬
penditures of similar proportions to
that of the past year.
In this pro¬
gram emphasis will likely continue
to

program

be

placed upon exploration
production of crude oil and

for

and
fa¬
cilities for increased manufacture of

Milligan

higher

quality

efficient refining.
In spite of the
very

gasoline

IION. JAMES

The

and

more

programs over

been

pressing search.

Prices for crude and products

the

present costs of exploration and de¬
velopment and of the higher costs for
expanding octane
numbers in
gasoline, as well as for wages generally
other attendant costs.

year

that

Experience

over

many years

The last general increase in
crude oil prices occurred
about 30 months ago. In
spite of increased costs in the

interim, the attendant increase in products prices has
been largely cancelled. The
artificial situation of excess
capacities in the industry at the request of
government
defense purposes continues to
carry its over-burden

for

The

pressure.

retail

marketing segment |has been
almost constantly beset with
regional price wars. Seem¬
ingly some of these disturbances have resulted from
unreasonable
relationships in the price structures in
some areas.
Courage is called for in dealing with the
situations of maladjustment.
v
The problem of imports
continues with

The

heavier

impact rests

producers. We recognize
producers and the need

if

well

as

in dealing
of

the

of all

will

fully

the

expect

further solid gains.

■

■

'»

■

* v

•

* .*

*

'

..

-1**

...

•

•*

* /

. *

—.

/

»'.

•

GEORGE L. MORRISON

-

>

President and Chairman of the Board
General Baking Company
The Fields Are Ripe
The overall

.

.

-

'

.

picture of the

year

1956 is justifiably opti¬

mistic.

The initial shocks and
apprehensions that came
with the adjustment to the
peacetime economy have been
absorbed in a healthy manner and have

expressed them¬

selves in

a

continuous

'

upswing in the
purchasing confidence.
\
phenomenal rise in the national

.

consumer's
A

economy continues in

spite of the in¬

termittent expressions of alarm from
sources who do not seem to under¬
stand that the very structure of our
country and the fundamental princi¬
ples on which it was founded, if left
to grow,

cannot help but exceed the
optimistic dreams of even the

most

least fearful economic forecasters.
This rountrv was made for bigness
and

widely distributed bounty and a
higher standard of living for every¬
The

one.

is

consumer

merely

ex-,

pressing his faith in his right to these
things by buying more of everything,

ueorge

L. Morrison

creating in the economic cycle a condition calling
employment and overall expansion of in¬

continue
clear

I

to

of

grow, and
hazard of

the

believe

the

purchasing power of
families will keep pace.

American

the

on

rise

an

baked goods, thereby
placing the responsi¬
the baker not only to intensify his competitive

on

on

efforts within

his own
industry, but to meet the direct
competition of manufacturers whose products are absorb¬
ing a portion of the market usually belonging to the

nation is not only
improving
day-to-day standards of living but
building for the future. In¬
is

we are aware of the fact that

increase in the consumption of food
prod¬
ucts, the baker must be extremely alert if he is to obtain
a greater share of the increased
market in order to show

bility

baked goods manufacturer.
In
the
case
of
General

also

demand

industry,

although the increase in population and national income
guarantees

inroads

shall—

we

dustrial activity.
In the baking

profit proportionate to the overall consumption. A wid¬
ening variety of food products distributed by those out¬
side the
baking industry, continues to make direct

signs that workers'

many

steer

we

to

Baking

Company

we

are

prepared.

peaks while construction outlays
already underway or planned for

the

in

new

the

the

domestic

of the problems of

some

for

upon

a

reasonable

foreign

the

foundations

of

problem
their

and

own

others.

to

be

ever

prosperity

as

The

industry continues to live under the
cloud
Federal regulation of the
production of natural

of

gas. We
believe the decision of the
Supreme Court in the
Phillips
case is
contrary to the expressed will of the
Congress
when it enacted
the Natural Gas Act.
There is no
monopoly in the production of natural
gas, as there

necessarily is in the distribution

of

gas

and'electricity

im the public interest.
Consequently no public regulation
is indicated or desirable in
the




common

good.

Already

surging economy abounding in opti¬
mism, the'greatest danger is to ride with the tide, accept¬
ing as a symbol of success the normal volume increase

expected to result

are

greatest construction year

in
James

P.

Mitchell

income for workers

are important
wage increases already
At least two and one-half million workers
are
covered by agreements which
specify substantial
wage increases to go into effect in 1956.
In

agreed to.

the effect of

tiated

mediately
amounts

is the

addition,

the many wage

last year will

spread

increases that

nego¬

affected

by these increases, although the
certainly vary. Another important factor
$1,000 minimum wage that will lift some two

million workers

on

to

more

a

equitable wage level.

minimum becomes effective

new

were

through industries not im¬

will

new

on

The

March 1.

It would, of course, be unrealistic to
expect the sharp
percentage gains of 1855 to be repeated in 1956. This
•;

is because so many of our
key industries are now vir¬
tually at capacity. In addition, some (skill shortages are
beginning to appear. Rather, I look forward to a con¬
solidation of strength and a
steady, sure growth based

record population growth and

an ever higher and
widely based standard of living. Many industries
shortages this year—not only steel but also

into

ran

such diverse enterprises as
building materials and paper.
Those shortages highlight only some of our needs.
We
need more schools, more
and

chasing

which

result

when

expand the real

we

understanding.
bargaining
this

fair

I

am

process

it

of

success

way

of

o.ur,

improving

undergo

will

has

this

many

remain

become.

1955

the

were

the

more

while at the same time developing existing
through intensified sales efforts and the intro¬

duction of related food products.
The burdens

imposed

the bakers of increasing pro¬
are made more complex
by having comparatively established price levels. But, in
my estimation, American ingenuity, coupled with con¬
stant analysis and research, plus the major factor of
duction

faith,

appeal to

Management

technology,

that

so

power

to

enter

an

supported by

characterized
hallmark of
Because

by

that

of

era

the

can overcome even

The fields of

both

cut for ourselves

J.
President,

coming

year

responsibility
a

D

in

the

more

and

can

These

economic

groups can be seen more

Effective

steps

can

gains.

The

clearly in

a

The

areas

of

Department

year

of substantial labor

job

discrimination

advances

in

of

workmen's

to

will

business

trial

will

As

is

world

who

given

such

time such

as

now.

the

efforts

J. D. A. Morrow

unemployment

measures

security and confidence of workers.

.

our

excellent

Minerals

modern

and

indus¬

growth.

The

that bolster

produce their own
Consequently, all over the

the search for minerals of all

is

increasing. Manufacturers
this
market, therefore,

serve

look

for

active

business

in

this

field.

Coal mining appears to have started a new and con¬
tinuing cycle of growth. Bituminous coal production in
the United States in 1954 was 392,000,000 tons. This will

probably

to be the lowest annual output of
produced by this country in the fore¬
seeable future. Output for 1955 is unofficially estimated
at close to 470,000,000 tons. Joy's' market research stud¬
ies indicate that output in 1960 will reach 580,000,000
turn

tons

out

coal

and, by 1970,

climb to 780,000,000.

This growth
rapidly expanding re¬
quirements in the electric power industry, on increase
in steel production, on the shift by aluminum producers
may

in

kinds, and toward further

compensation,

1956.

need first to

con¬

rehabilitate the remaining

insurance, social security and other

civilization

kinds
of

be

its

basis of

minerals.

a

of

bend

have

they start to develop their own
economies, they are forced to

the

and

problems

thus

should

throughout

.local

that

one

the

are

we

surplus, toward the elimination
all

Company

Nearly all the extractive mineral
industries

bituminous

of Labor

to

Nothing said here will apply to this
latter phase of Joy's look ahead.
i

peace,

be taken to help them share in the

toward helping

us

backward countries realize this truth.

general abundance.

this

to

Joy Manufacturing Company's markets. The other por¬
tion of our business represents sales to manufacturers
and
industries other than mining.

labor

problems of those who have not thus far shared
general

up

primarily to the mining industries.
industries represent something more than half of

freb society.

promises to be

attention

ripe and it is

MORROW

A.

can

tinuing growth,
to the

are

Manufacturing

Joy

will be able to rise.

industry and labor in

the

these barriers.

abundant share.

an

productive

labor-management

of

costs

opportunity

reason

and

strength of the economy

sense

on

distribution

and

improve¬

this respect, I want to reaffirm my belief that
about

era

markets,
markets

will divide equitably the increasing fruits

capacity and purchasing
In

in order to assure more rapid indentification at the
point of sale and greater sales results from our general
advertising. We continue to develop and improve prod¬
ucts and intend to expand into comparatively untouched

This article refers

fully confident that the collective

will

and

year

play

in

are

planned for ourselves a completely new and thoroughly
integrated advertising and promotional program, which
includes a complete redesign of our whole package line,

of the American family.

power

Important in the economic

and

every

pur¬

great number of collective bargaining agreements,
many
quite large, that were negotiated with dispatch and

ments

result.
The modern procedure is to fight
competitive weapon and application of re¬
search findings in order to gain the greatest possible
share. With these facts in mind, we have been continu¬
ouslystudying consumer habits and examining the con¬
stant growth
of outlets for our products.
We have

with

highways, more railroad cars
shopping centers to catalogue but a few of

more

the needs

a

which would

history.
Among the forces behind increased

relationship

states¬

with

year

We feel that in

our

increased

imports.
imports.
However, there is placed added responsibilities
upon
importing companies to improve their qualities of
mindful

are

income

an

even

in the balance between domestic
production and
We do not favor governmental
regulations of

manship

I

economy to make

favorable

for exploration
places in¬
creased emphasis upon the need for
the much attacked
depletion allowance in the tax structure.
areas

MITCHELL

highs after

strong

so

upon

vanishing

P.

is starting with employment and income
a year of very sharp gains. The
demand for the goods and services produced by our
unprecedented number of employed workers is still
new

at. record

more

severity.

.i.

for increased

the

of

.*

thus

Secretary of Labor '-ri

disappointing in the rate of
discovery and the greatly increased costs of
finding oil.
Drilling bits are reaching to lower and lower horizons in

heavy drilling

years, the results have

in

standards of living—

our

Our

adjustment
supply and demand.

-and

nation's

our

the basis for the strength of our great land.

vestment

experienced
over

As the past

about

not reflect

more

mobile

and

power

resources

is

increasing tempo of industry gener¬
ally,
and
more
Icareful
refining

'
.

do

;;

new

Industry

sobering influence of having
slackening demand and carried

the ever

gas

,

The

credit.

MILLIGAN

President, The Pure Oil Company
Petroleum

.

displace¬

a

according to surveys exist essentially in 20% of the
highways, largely the approaches to urban areas. i;This
problem can well be solved by the states under favorable
federal coordination.

its

R.

also result

can

prices received for natural gas at the wellhead to the
prices paid by the consumers. The long-time regulated
public utilities receive 90% of the prices paid by the
consumer, only 10% going to the producers.
The petroleum industry has a great interest in the.
highway problem. It looks for an early solution to the;
problem of eliminating the bottlenecks of traffic, which

inflation—and

"full

There

The petroleum industry can rest its case
the facts of reasonableness in the relationship of

upon

of

L.

:**.

.

„

available.

is

There

R.

'

industry which would tend to locate where

Treasury and the Federal Reserve Board to put a lid on
the present boom.
However, a sustained dip in the vol¬
ume of free world trade, or the nonexistence of a state

The

*

-

enactment of
the Harris Bill by the
Senate, as
passed by the House, can well result in curtailment of
supply and a trend toward intrastate use of natural gas

in circulation.

Perhaps England's change
the light of their own
1955 when the sterling areas' gold

basic

>

Commercial and Financial ChronicleThursday, January 19, 1956

the supply of natural gas failed to increase during this
period of uncertainty. Thousands of consumers are call¬
ing for gas. Short-term objectives of those opposed to

in attitude is understandable in

serve

• *

.

the

The ultimate key

to

•. * v

The

coal consumption

to

coal

a5

a

primary

is based

source

on

of

power

for their future

Continued

on

page

106

Volume 183

Number 5460...
■

-

*♦

Tfye Commercial and Financial Chronicle
1%

r-

v

i-j--.**

.<;

(365)

.

relying

upon advertising as a sell- those
for
tool—we have done reason- hopes.
'
ably well. Now:-may I point to_

Giving Them Hell, Again
(forcing farmers to sell out) is part of the
plan of the Eisenhower Administration. It is out of
sympathy (with the needs of agriculture;!j'
'
''They love International Harvester and General
Motors,- but they "are rather .cool ■■■"'';
!
;

r

we
Miti

"to

the old dirt

the

Administration

Eisenhower

the
.#•

of

condition

would

they

the

have

,

*

some¬

whatever
Truman

think,

for

know,

no

of

program

either

able

he

kept within

the

of

bounds

to

meet

tM_

f

-

the,/ company
continues; to
the marketing depgrthient

JgjCg^^^Ses

subdivided. The advertising der

the

Th#i

of

^t^lvof^marketS?
b$
off ^equate
adequate

short

ncrsnnncl

market^

marketing

^springs up; the sale's
existence; a

manager comes into

marketing, research staff is' d^veloPe<*- Frequently these various
subdivisions spring up without
sufficient thought as to their fr-

tegratiqn. What the key executives

g^^%3^n^^.'^'eye^coap«hy nee&tft

St L the^Lst
thl hrm

room

be

of

nut

orean-

?e?v

time to «nte.' ls to sit. doWn and
carefully study their marketing
organization.

them

01 tnem*
Clearly, there is

of

so

aet the

can

.

success

out their

They heed to. sort

major and minor

it.

all of

years,

know

For

lived

us

was

fool's

a

to

fact

in

me

in

"get

to

This

was

most

a

brought
forceful

when I

was

address

the

years ago

Toronto

with

away

to

ing down the street, I noticed a
sign in a second-hand furniture
store

the

which

ond-hand

read:

"We

furniture;

buy

sec-

sell

rare

we

antiques."
But,

and

is

at

today

this

end.

an

fool's

We

have

the

point where, in
competition
in
the

of these is that there

are

few

oversees

both production and

yet

I

could

give

you

example

marketing problems. Incidentally, after example of American firms
he also handles all matters of fi- jn which a single marketing execnance, personnel, and whatnot. utive will have as many as 20
Gradually the company grows. As people trying to report to him.
k does, the founder may pick a And in this connection I use
member of his staff to serve as "trying" advisedly.
an assistant to keep his eye on
Tbe
otber
rule
concerns

™

reached

fields,
just

years

ahead will be at ah all-time high.

jrom

Obviously,

14

page

the

of

scope

training

for

marketing personnel will vary
widely from company to company.

The Marketing
and

with

middlemen

their

uses

with

eonsumers

their

availabil-

(2)
of

a

the expansion

It assists in
market;

(3)

desired

by

have

few

in

outlets

through making it

...

,,

,

.

J 1 prepares trie way tor t e

salesman

through

prospects

with

company

and

the

acquainting

the

of

name

tne -merits

oi

a

product;

(5) It informs potential customof

new

who

as

highly competitive market. At the
other extreme are the complex
marketing problems of an organization such as General Elec-

result

of

foregoing

trie, with its

developments and new

continuously for

uged

a

customers

product
which is

want,
designed, and constructed, and which is sold through
adequate trade channels. On its
well

own

priced,

part, advertising will not

con-

such problems, it needs a highly
trained m a r k e t i n g force. But
whether a compaay Rices a relatively simple marketing problem
or those that are highly complex,
its training for its marketing per-

sonnel

applications of existing products,
as
in
the
case
of major plant

gram

Each company needs to decide:

equipment;

fully planned in

cstslogs

where

used—with represen-

3re

STATEMENT OF CONDITION
December 31,1955

expectations are guilty of wishful of which go into consumer goods
thinking. Advertising is but one markets and some into producer

tribute its share

(6) It affords the seller

formerly Modern Industrial Bank

products, some

many

Company of New York

a

A

the

the

Trust

problems faced

great in¬

a

a/id

the relatively

are

simple marketing

short period.

a

have

extreme

factor in a successful selling pro- goods markets, and with its many
gram. It gives best results when channels of distribution. To meet

easier for dealers to sell'
T.

sales

one

by the grey goods mill selling in

customer®.

many

anticipated

advertising for
Those

It helps to obtain desirable

dealer

ers

Revolution

crease

ity;

At

saler,

tp the sales proof the manufacturer, wholeretailer unless it is

or

care-

advance, proper

appeals are selected and Prc~
sentea, t/ie ri^nt type of medi3

differs

only.

degree

in

RESOURCES
Cash

/ts

(2)
thev

How much of this

training

1,305,716^1
52,873,356.43

Loans and Discounts

132,359.64

Accrued Interest Receivable
Customers' Liability for Letters
Credit and

of

323,803.56

Acceptances

244,751.39
-

■

tation
not

even

when the salesman is

of
course, should result in increased
sales and profits.
present.

All

these

uses,

are

used, and its cost is not

sive.

lected
that

it

channel of
could

distribuUon

help sell a

or

and

comnanv

Some Failures in Meeting the

have

Revolution
We
of

have

the

ing
areas

business

has

with the Market-

In

Revolution.
—

these

four

recognizing the customer

point-of view

product *

L

the

at

what they should

time

they

join

the

emphasizing
.

.

Z

mar-

Once

been

this training

developed,

assigned

to

it

needs

someone

sufficient

has

program

to

with

responsibility

and

authority to put it into effect. And

periodic

check-ups

Liability for Letters of Credit

be

both

finally,

struction, overpriced, or not even

nificance of product planning, and

and

323,803.56

Acceptances

Reserved for Taxes and Interest

414,190.59

Other Liabilities

398,647.75

Capital Funds:

$2,062,050.00

Capital Stock

needed to see that the results are

of unsatisfactory

875,132.54

Unearned Discount

keting research, stressing the sig-

was

$ 90,581,971.72

Deposits

discussing four

adjustments

made to keep up

and

firm.

been

LIABILITIES

with the difference between what

they need

Challenge of the Marketing

con-

which

$100,227,457.14

*

(3) How to provide their people

great
advertising

pensive advertising campaign
might make up for a poorly se¬

{he

<

So

is the reliance upon
today that I would
worn
you that some users have
expected far too much from it.
They have assumed that an ex¬

exces-

817,002.48

Other Assets

ioininfi

before

hrivp

22,486,412.87

Other Bonds and Securities

Furniture, Fixtures, and Improvements

people need.

should

$ 22,044,059.96

Hand and Due from Banks

on

U.S. Government Securities

n\ How much marketing train-

ing

are

3,750,000.00

Income Debentures

Surplus and Undivided Profits

1,739,233.88

..

82,427.10

Reserves
"

7,633,710.98

IN OUR

88th year
■■

v"-7.
'

*

assets just under

•

.

Offices

^

MANHATTAN
116 Fifth Avenue
528 Broadway •

$500,000,000

$100,227,457.14

*/('l

:7">'

.'r

•

1400 Broadway

318 Grand Street

BRONX
332 East 149th Street

BROOKLYN

1574 Pitkin Avenue *815 Broadway
781 Eastern

T^EAST NEW YORKNSAVI/^GS E^ank




FEDERAL

DEPOSIT

INSURANCE CORPORATION

Parkway

QUEENS
99-01 Queens Boulevard

THKEE OFFICES--ALL IN BROOKLYN
MEMBER

the

the

marketing end of the business.
ation of authnritv
Ti
still
AU t0° often k happens that this delegation of authority. It is still
assignment falls to a staff mem- a trait of all too hiany of us that
her who, although he is a fine we simply refuse to delegate to
salesman, lacks the abilities of a
rwUnnorl
inv
good organizer and administrator.
Continued on page 107

paradise

many

men

?r™s _a new company. Cash is jn this world who should have
hmited, and staff is small. The more than five to eight other
man establishing
the company people reporting directly to them.
,

a

Canadian Fpt.ail Federation. Walk-

the amenities.

Continued

mar-

no 'one

Some enterprising individual

accentuated

II1 and the' boom

now

several

here

We do

truth

been

followed

literally

way

however, that discussions of these matters

should

of

murder."

admiration

have

we

failure

^he MarkeUng Revo*

^

Lowln^lmi^tahce

paradise. It was a period of limited competition in whicn we were

home

farm

the

which

number

❖

the Eisenhower Administration.

or

has
War

World

in what We

They have been following
policy of driving farm prices down."
—Harry S. Truman.

readers well

this

person m

personnel
years

blame lies nowhere else.

our

a

by

"The present mess in agriculture is clearly attrib¬
to
the Eisenhower Administration.
The

As

not

As

,

utable

deliberate

company

best keting functions and to see that
any company—or for that matter, way to organize a marketing de- their marketing department is so
any college, any church, or any partment, but I think it is signifi- organized that their
major margovernment. Despite this fact, all cant to note that all too many keting functions receive due attoo many companies of the pres- marketing departments have ex- tention.
ent day are using marketing per- panded without sufficient attenin
a
study of marketing
sonnel which is poorly trained.
tion having been given to the way organization
the executives of
Of course, I am well aware that "he
parts fit together. Air too
company
should keep in
this
lack
of
capable marketing' often this has been the pattern: mind two simple rules. The first

...

a

is

_

ma

be put

may

important factor in the

"Today, the prosperity of our
agriculture is
in danger,
and the welfare of our family
farms is in danger, too.
"The worst is yet to come.
Harry S. Truman
■^Because, this year support prices
are
going to slide even farther
down Benson's sliding scale, and the farmers are
going to slide right into the abyss of bankruptcy.
❖

the

grow,

of

new

to whom I need to sell the proposition that personnel is the most

❖

*

nSS challenge
lution

the

frontier—failed to meet tne chal-

there,

thing about it long before this.
*

reach

way!.« The-Marketing Kevolution has caught many 'companies
without adequately trained marketing personnel. I am sure that

farmer,

done

"to
to

lenge^f the revolution in market-

If ^/

.

tailed

this

?had been really concerned about •

*

.

farmer.,..

nave

ing.-Our first failure

»•

1

4

which

ing

"That

•

lp5

; -V"'

?

Member Federal Deposit Insurance
\

Corporation

106

(366)

The Commercial and Financial Chronicle

Continued

from

possible. Recently we have completed extensive territory
analyses that provided the basis for expansion of sales

104

page

plants instead of hydro-electric energy, on
tonnages of coal in connection with atomic

duction, and

on increasing
lor American coal.

of large

use

energy

territories.

pro¬

The

"Western Europe is short particularly of metallurgical
coal.

in these

Many deposits of such coal have been mined until

they

C.G.MORTIMER

have reached the stage of declining produc¬
According to Western European steel producers,
they may well be increasingly dependent on imports of
high grade metallurgical coal from America for the
indefinite future.
The productivity of American coal
mines has made remarkable gains in recent years. This
now

tion.

results from

President, General Foods Corporation
There

for

opportunity to use newly developed machines of
greater productivity. In this respect American coal min¬
ing is far beyond anything in Western Europe, but Aus¬
tralian and South African producers using American

abandoned

and

worked

to

the

coal

provide

and

own

The

mines.

out

this

that

This

^must be done

country will require for

foreign needs.

growth in the mining of metallic

metallic

minerals

is

assured

for

the

and

non-

until

1970.

ores

period

The coming year appears to be one of definite prosperity
for the metal mining industries, reflecting the demand

am no economist, experience in thirty-odd
of food processing and marketing have confirmed

me

belief

a

value

more

products

people
In

convenience

If increased
to

our

consumption is

prosperity,

and

then

not in the farmer's

more

effort will

be

made

their usage
Other

to

the

obtain

estimated 50%

an

additional

increase in

by 1970.

metals

such

uranium, thorium, zirconium,
and lithium; to- name a few, whose role in increasing
nuclear energy developments has created active demand,
face the immediate future in short supply. Theijr rapidly
expanding use offers broader horizons for the sale of
mining and refining equipment designed to extract these
metals.
Light structural metals, such as aluminum,
magnesium, and titanium, are finding greater and greater
places in this nation's economy.
On

as

the whole, therefore,

perous

year

industries

1956 bids fair to be

for the metallic

and

for

those

a

non-metallic

and

manufacturers

who

pros¬

mining
their

are

chief suppliers.

ROBERT

industry depends
market

we

convenience

signed

or

H.

MORSE, Jr.

It is

This

widely recognized that the rapid increase
one of the most important factors in
business

outlook, but there are
comparable significance.
In nearly every phase of industry
there is an urgent need to adopt imothers

of

prpved processes, and to install mod¬
machinery and equipment. Ad-V

ern

in

vances

science

have

shown

more

and

the

better

and
way

engineering
to

turn

-

products

lower

at

Vigorous competition makes
imperative that the new ideas be

accepted.

The alternative is to risk

survival.

Still

another

'major

factor

that

makes the outlook favorable for the

makers of

capital goods, and there¬
fore for Fairbanks, Morse & Co., is

Robert H. Morse, Jr.

the
continuous
uptrend
in
wage
competitive conditions, increased costs
cannot always be passed on to the
buyer in the form of
higher prices but must be absorbed and offset by the use

all

the

-

and better
machinery and equipment.
impact of both population growth and industrial
progress is illustrated by the demand for
pumps.
Cities
more

this needs to

It

of

cities grow,

who

serve

cost.

is

each

carried

pumping systems

are

needed

to

materials.

The

scales

are

Our

of scales ranges from small
bench
scales with a

track

tionary income to buy things beyond mere food, cloth¬
ing, and shelter — things that add up to better living
standards; To. the grocery business, with its current
an¬

nual

volume of $36

in sales

billion, the predicted 25% increase
by 1960 would mean a chance to add $9 billion

to its volume.

The farm

diesel, and it has taken
applications.

tractor, for example, has

over

The

in countless

diesel

is

gone

stationary and

assured

a

secure

place in industry for many years to come.
•Fairbanks, Morse & Co. has expanded its manufactur¬
ing capacity by 40% in the last three
years in

prepara¬

opportunities

have

that

plainly lie ahead.

We

also brought every other
phase of the company's
operations, such as accounting, price
controls, and other
non-manufacturing activities, to the highest
efficiency




a

to those who would

spur

hesitate, look backward, and bemoan the. fact that

times

are

no
longer what they used to be. We need
willingness
change. The "good old days" were really
pretty drab
compared to what's coming.

to

I believe there is

whose

work

has

a

great

new

ahead for all of

era

helped to make America

the

us

world's

best-fed nation.

WM.

C.

MULLENDORE

redistributing

Product

level

devices.

time.

The

big bubble, which in 1955 was blown on
top of
the pre-existing inflation
boom, was the most forced and
synthetic of all the postwar years.
It is

now

generally conceded that 1955

another in

was

the series of "boom"
years since 1945.
This
word
"boom"
was

originally,

created

and

used

to

describe

the

Mississippi River when it was "ris¬
ing
rapidly
and
overflowing
its
banks."

Since

popular

use

similar

business

then, it has

as

term

a

condition

come

into

descriptive of

in

the

of

area

activity. When the volume
activity rises rapidly and

of business

overflows

Just
an

we

as

in

normal

or

"boom."

a

short

booms

power

(a

"rain

on

by

concen¬

period of time,

result

from

of

checks")

the market in

so

ab¬

an

a

falling
concen¬

relatively short, period of time.

The post-World War II Boom will

|

of

on

artificially stimulating
temporary larger

the

nearly equalitarian
thus has been raised-

more

a

consumption

and other

history as the "Consumer-Goods" and "ManagedMoney" Boom.
Consumer debt, which was
generally
considered to have reached too
high levels in 1941, was
reduced during the war, but has increased
by leaps and
bounds to astronomical levels since the
and intermediate-term debt has

war.

Short-term

multiplied sixfold and
mortgage debt has risen from $37 billion to
$88 billion since World War II.. And in 1955, consumer
debt (80-90% of it installment
debt) rose by another

nonfarm

to

$36

billion, and mortgage debt by $13

Fourteen billion dollars

automobiles.

of installment

debt is

inflationary-

Just

mains

true that what goes up, abnormally, must come
down, despite the insistently wishful reliance on a "new
era" with its built-in stabilizers.

CLARENCE J.

MYERS

President, New York Life Insurance

Although final figures for 1955
estimates

indicate

billion.

owed

that

are

records

new

Company

not yet
were

available,
in

set

all

major fields.

The total of ordinary, group and industrial
insurance in force reached $388 billion at the
year-end,
an
increase of 11% over 1954 and

150%
II.

since the

Life

close

of

World

War

insurance written

by U. S.
companies climbed to $55x/2 billion.
The assets

by

of the

industry increased

record $6.3 billion to bring the
total to $90.8 billion at the end of
a

the year.
The accomplishments of 1955 con¬
firm our confidence in the future
of

U.

that

S.

life

insurance.

We

believe

the

industry will continue to
participate in the broad-economic

advance of the

both

in

nation, and will

volume

afforded

its

in

and

the

policyowners.

look

ahead,

grow

services

Let

us

Clarence

J.

and

Myers

attempt
industry will
be a decade hence, at the end of 1965.
Since the turn of
the century, life insurance in force
has grown, on th&
average and over the long pull, at a rate of better
than
7% per annum, which means that the
protection pro¬
vided policyholders has more than
doubled
to

project

where

the

every

10

years.

Barring wars and major recessions, the total of
life insurance in force should
approach $800 billion by
the end of 1965, and the assets of the
As

a

matter of

industry should
fact, these projections

may be much too conservative in view of recent
trends of the industry.

growth

Moreover, the nation is still
judge by any reasonable stand¬

grossly underinsured to
ard, so that there is much

room
for future growth. In
1955 the average U. S.
family carried only enough insur¬
to continue its income for one
year and five months.
If disposable personal income continues
to grow as in the

ance

past, our 1965 projection of $800 billion of insurance in
force would still provide protection of
only two years'
annual income. We are therefore
about the

We

are

understandably bullish

long-run outlook for the life insurance
also

optimistic

about

the

industry.

immediate

outlook

for

1956, but our optimism is tempered somewhat by
the extremely rapid
pace of the recent expansion. Busi¬
ness

generally

there

are

promises to be very good in 1956, but
possible weak spots in the automobile
industry,

in residential
on

the

construction, and in farm income. There
hand, many elements of exceptional

other

strength.
These include—to mention only a few—the
high and rising level of consumer income and expendi¬
tures, the recent stabilization of Federal

expenditures,

the enlarged budgets of business for
plant and equip¬
ment, and the probable increase in expenditures of state
and local governments for
schools, highways and other
public works. Despite the various economic cross cur¬
rents, 1956 should be another excellent year,

although

probably be known

in

20%

boom,

a

ahead, however, this year or next, there
be grave danger that the controls will
slip, the
brakes will no longer hold, and the fundamental law of
balance will again have to be dealt witlb.
Yes, it
re¬

are,

caused

are

normally high volume of purchasing

into and creating a demand
or

have,

river floods

a

business

trated,

regular

abnormally high rainfall

trated

Wm. C. Mullendoro

its

of

to

seems

reach $180 billion.

Chairman, Southern California Edison
Company

dial units to railroad

year just ended.
The diesel
engine, of course, has a bright prospect for
the year ahead.
The success of the diesel in the
railroad
field has tended to obscure the
wide gains it has made

and

The

therefore

This opportunity should be

an* in¬
complete line

of 300 tons that can be
measured and recorded whether the
car is
stationary or
in motion.
The demand for scales in
1956 and beyond
should continue the gains made in the

mo¬

They make jobs which
they build new markets or
thus adding to business volume; and
they create capital and keep it in motion— turning over.
In this
growing, creative economy the American people,
according to the economists, are going to have more
money to spend on more things they want—more discre¬

move

capacity

a

consequences

to hurry "progress" by

But it adds also

our economy;

frequently
own

collateral

many

basis.

increment of value

old ones,

channels,

tegral element in automation.

are

which

of

three important ends:

of today's high speed, automatic
processes,
providing accurate and automatic measure¬

the

concept

delivered, their

In many
scales are

for

consumers.

livehood are in effect "middle
people." While
motions of all these "middle people" add to the
cost of the products as finished and

a

tion

de¬

products and their

earn a

the increased volume of
sewage in systems designed for
lesser loads.
Pumps are being used increasingly also in
various industrial
applications to move gases, fluids
and solids.

mobile

art,

be

must

this fact that is so often overlooked
by critics
harp on the "high cost of distribution," and level
pot shots at the "middleman." Indeed, it seems to have
escaped many of us that today the majority of
people

to the surface.

in other fields.

thinking,

who

faced with a problem in
providing water for growing
populations and the heavy demands for water
by indus¬
try. Everywhere the underground water levels are
drop¬
ping, and it is necessary to drill deeper and
deeper into
the earth and use more
powerful pumps to bring water

of

Mortimer

creative

a

that

operations,

be stressed—its

"borrowing con¬
amply justified by

excessive

National

is

are

ments

food

consumer

-

stream

by
is

to the consumer.

Under

The

As

to

broad

a

G.

our

has become

super-additive

almost

as:

through "selective credit control"
start

must

necessarily adds its increment of
—and

out

costs.
it

of

consumer

into

service

through

help to support

is

the

rates.

Charles

fields, but in the consumer's kitchen.
the

long"

There

Gross

distribution, to satisfy today's demanding

tions

The needs of America for hew capital equipment are

population

built

We

future"

That is, the additional purchasing
power
which flooded into the market from
the proceeds of the
increase in consumer and
home-mortgage debt caused
a still further
rapid rise and overflow of business volume
in the latest of the
Managed-Money Boom years. This
flood crest must
recede, the flow of commerce must
return to its normal
channel, and the overdraft upon
future earnings power will have to be
made good by a
painful period of subsidence, probably to a period below
the normal level for "too

production,

how effectively

on

the

this evidence.

has tried

a

in the food

products.

our

Serving the modern
with

broaden

in

success

from

Reserve

productive

our

We

all the

President, Fairbanks, Morse & Co.

enormous.

our

demand

sumer

Federal

a

drove

have been on a big and
prolonged spree. The
fundamental principle that a period of excess calls for a
period of adjustment or restoration of balance, will in¬
evitably assert itself. The "Welfare State" experiment

key
parallel

a

by

limits"

pression."

help us
higher living standards.
One authority has labeled this "con¬
sumerism," and, for my money, it is
the only suitable "ism" for our coun¬
try and our people.
ever

truth is that

supplies needed to meet

buy them.
additional jobs

brought
and the addi¬
tional wealth distributed by the
pub¬
lic demand, for better living

achieve

unsustainable

upon continuance of the

needed to

words, the
into being

to

living standards built up in reliance
rapid rise; high and rigid wage
levels, tax and other cost levels and hence, of "break¬
even" levels; and, worst of
all, there ensues the era of
unsettlement, discontent, and disrupted human relations
which inevitably flow from a
period of downward read¬
justment—sometimes called by the naughty word "de¬

the

buy, the American
helping create the pur¬

for

iron, copper, lead, zinc, manganese, molybdenum,
chromium, nickel, vanadium, antimony, and others.
Many of these metals are in short supply today and more

in

Thursday, January 19, 1956

The conclusion
recently stated
official that in 1955 "we

such

they

power

other

that, in demanding

and

are

chasing

methods and

equipment, are matching our performance.
Competent authorities estimate that in the next 10
years
approximately $1,500,000,000 additional capital
must be invested in coal lands, in new mines and under¬
ground equipment, and in their surface plants to replace

the busi¬

on

Although I
years

combination of excellent management and

a

great dynamic forces at work

are

front.

ness

the

its

considerable

very

volved

.

Bank

capacity

expenditures and efforts in¬
developments are an accurate measure
of our appraisal of the business outlook not just for 1956
but for well beyond this new and challenging year.

demand in Western Europe

.

.

perhaps not quite

so

exuberant

as

1955.

Life insurance sales depend upon
many factors, but in
peacetime are rather closely related to the level of dis¬

posable
very

personal

large and

another

income.

is still

-Since

growing,

disposable
we

expect

income
1956

to

is
be

banner

year for the industry.
Life insurance
purchases should exceed the record $55V2 billion set in

1955, and the total of life insurance in force at the end
of the year should reach about
$425 billion. The particu¬
lar lines of business to be favored in 1956 will

probably

follow patterns established in the postwar period.

In the

on

Continued

on

page

108

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

(367)

107

-w

Continued

from

their

105

page

The

Marketing

ty.

Revolution
assistants the

our

to

need

go

to

ask them

we

is

of

As

only in
that free

their

speech,

carry.

and I have

you

Marketing Men:
.So much for the failure of many
catch

with

up

the

Marketing Revolution.
In con¬
cluding Liese remarks, may I very
briefly suggest that those of us
engaged in marketing need to give
recognition to a final pair of ob¬
servations.

ence

auto-

as

retirement
amount

instruments, radio communiand
navigation
devices

during

cation

in

.

with

its

loss

evitable.

As

of

freedom

we

in¬

is

about

a

our

living,

go

may

due

Dec.

1,
1970
(convertible
through Nov. 30, 1965). The de¬
bentures

this

debentures

goal

petitive
us

of

maintaining

economy.

Let

a

no

com¬

one

of

mately

3.98%

to

maturity.

is

and

young

women

the

rights

and

free

to

pass

on

to young men
of

the

obligations

future

of

a

society.

thereafter through
at $12.50 per

1980

Nov.

of

order

to

position

better

for

to

for

and

its

customers.

expects to
other

30, K1965

share.

The

7

1

pur-

.

by

issue

an

additional $150,-

.

,

„

**

n

11

r>

With McDonald, LvanS

-

(Special to the financial chronicle)

KANSAS
Armo

CITY,

,

•

Mo.—Fred
...

en^rout is w

^

J.
ij

c onald,

amongh.EVans & Company, 1009 Baltimore

and

Mr.

Armentrout

was

formerly with Prugh, Combest &

ac-

counts receivable.

precision equipment for aircraft

sufficlent

..

principal amount annually.

and

company

requirements

1970

of the

retire through the

may

.

things, to finance increased Avenue.

inventory

j
,

sinking fund

projects

these funds,

use

period

June

company

place it in a\
accept larger
new

the

,.

working

corporate

orders and undertake

The company is a manufacturer

-

available

in

poses

into

stock at $10 per share to

common

be

capital and other

The

convertible

are

forget that the greatest obliga¬ and including Nov. 30,

tion

will

are priced at 103%, plus
interest, to yield approxi¬

accrued

principal
annually
June 1, 1961

maturity, and, at its option, the

Monica, Calif.; • Grand
Mich.; and Elyria, Ohio,

company's general funds

$150,000

debentures

retire 50%

Santa

the

of

of

through

electro-mechanical equipment and
aircraft pumps. Plants are located

4%% Debentures

im¬

guided missiles, such

matic flight controls, flight refer-

Smith, Barney & Co., on Jan. 16,
portant job to do.
We need to
Rapids,
offered
do our part to make a
$3,000,000
of Lear, Inc.
competitive
Proceeds from the sale of
41/4%
subordinated
debentures, the debentures will be added to
economy work. If we fail, statism

daily jobs of making

to

an

in

each and every one of us realize
that we are, contributing toward

Two Observations for

businesses

exist.

interested

and

Smith, Barney Group
Offers Lear, Inc.

competitive

a

men can

individuals

marketing,

authority which
along with the

responsibility which

It

economy
-

they

freedom

freedom of worship, their freedom
from fear for their personal safe¬

Land and prior thereto with Mc-

Sinking fund provisions require Donald & Co.

First, while marketing is grow¬
ing in importance and will conr

THE

tinue to grow, it is but one factor
in the success of any company.

FROM

Just

STUDEBAKER

because

we

people—and
nition

marketing

are

that

greater

unit.j

OF

CRAFTSMANSHIP

v

recog¬

is

being given to what we
do—let's
net
get too high-hat.
Let's not forget
that what the
marketing department does need
is to be integrated with what goes
on in
the production department,
in finance, in personnel. The en¬
tire organization must work as a
•

HERITAGE

AND

PACKARD

COMES

ENGINEERING

•K

-

•

a matter of fact, unless there
this
careful
integration, 4'ie

As

is

marketing
asked
the

to

best

-cannot—continue* indefinitely
sell

*

department
may
be
the impossible. Even
marketing department

do

to

poorly engineered product.

a

Neither

it

can

to hold

be

together

counted

upon

poorly finance!

a

companyr . Marketing is but one
factor in a company's success.
As

the

final

a

the

saved

to

seems

which

I

have

think

is

r\i ew

important one I have
today.
It is this: It

mentioned

must

observation, I

cne

most

that

me

marketing

me i

recognize the important part
have to play in the main¬
of a free private economy

they

tenance

in yovr country and mine.
In the main, both in the United

States

and

grown

great

gives

Canada,

on

which

By taking the
turning him free,
we
have secured high per capita
productions. This high per capita
and

production
capita

supports

high

a

consumption—a

level

nations

larly

which

is

envy

cf

those

behind

the

Iron

In the United States, for

Curtain.

example, with less than 7% of the
world's

population,

50%

the

Gf

support

world's

than

more

produce

we

output;

half

we

of

the

college students in the world;
three

phones
as

In this

per

consump¬

the

if

times

per

as

hundred

cne

we

tele¬

many

news

and

five

automobiles

times

per

Packard

built

and

as

of

Now

coming out of

our

on

our

placed

we

have

who

him

in the

ever

IDEA?It is

simply this: We believe that

production lines without sacrificing craftsmanship

new

you can see

Studebakers,

the first

a new

v;

the

has

under

restrictions,

of regulations

eventually

statism, and
the

that

loss

of

of

the

on

results

statism
those

.

.

that

be

our

Clippers, and Packards.

Packard

and lines found in

deliberately de¬

cars

new

—

a car

.

in

results

freedoms

.

.

a

cars, as

it Was

-

thirty years!.

Clipper deliberately de¬

signed to set

new

standards for

medium-priced cars—with features
In

short, you'll see a

the

brilliant

other

car

within

price!

destined to be

choice in fine

new

no

hundreds of dollars of its

in¬

many

marketing field. Experience

individual

.

cars can

born of THE BOLD NEW IDEA:

cars

America's first choice for

have allowed to develop

growth

A

(

NEW

BOLD

modern

luxury

countries what they are,

have

automobile capital. And today's
everything Studebaker-

IDEA—the idea back of

Corporation is doing.

;

abroad makes it crystal clear that

in

news

NEW

manj

we

individual

creased

the

the

as

design and true pride of workmanship are not dead, but live, today, stronger

than

hundred

one

countries

our

this

in the

BOLD

signed to upgrade America's idea of

of

which

all of us!)

THE

goal must always be to build not the most cars but the best cars... that individuality

Yet curing the last 50 years in

made

means

of

What is THE

people.

taken

is

people

compared with the next highest

nation,

both

exciting, changing land of ours there's nothing quite as spine-tingling to motorists

(and that

everywhere, and particu¬

of

have

*

individual.

individual

tion

1

have

we

system

a

large amount of freedom

a

the

to

in

array

of

new

.

.

.

a

new

designed to
fire

—

a

Studebaker

deliberately

set the low price

car

that

field

on

outstyles, outper¬

forms, and outvalues any other in
its

price range!

motorcars in every price class-cars built to

highest standards of craftsmanship in the industry today-cars that are the embodi-

mentofTHE

BOLD

NEW IDEA.

which ycur people and mine have

long cherished.
There

world,

is

no

either

country

today

or

in
in

the

years

by, in which the state

taken direction of its citizens'

eco¬

nomic
,

STUDEBAKER

•

CLIPPER

•

PACKARD

has

gone

away

life

from

without

these

also

same




£^orie> card //n /rver+t-

^

taking
citizens

WHERE

PRIDE

OF

WORKMANSHIP

STILL-

OOIVIES

FIRST!

108

(368)

The Commercial and Financial Chronicle

Continued

from

page

is fast becoming one of the country's great research

106

ters.

last 10 years ordinary

doubled, group
^ood

increased

insurance has

credit

that

believe

to

reason

fortyfold.

over

these

undertook

cen¬

pects

for

growth

and

prosperity

bright

are

and

Since commercial aviation
got its start three decades

problems have been numerous and complex.
them, it appears, have been any more pressing
or difficult than those which
will confront the industry
in 1956.
But this is just another
way of saying that,
None of

in 1956.

ARTHUR J. NEUMARK

JAMES J.

Partner, H. Hentz & Co., New York City

President, Studebaker-Packard Corporation
President, Automobile Manufacturers

Although optimism in generally high for

Association

is

a

ROBERT L. OARE

there

1956

marked degree of caution in market prognos¬

very

tications

Again, the past year, the American people have baf¬
fled the economic seers by demanding more than the

contrasted

as

with

a

year

and

ago

well

expected

ment

output of motor vehicles. According to the
estimate, 1955 production will reach the record
of 9,225,000, of which 7,975,-

will

000

be

this

As

passenger

003,056),

variations

theme, "The Saturation Point."

3 That theme is
than

the

of

J.

million

than

unless

cars

could

we

We

the

now

have

than

61

my

tion

opin¬

J.

•

Nance

-

find

fuel

some

million

other

The

much

a

ments.

The

has

out

been

around

50%

which is sub-normal.

Portland,

The outlook for individual industries is mixed. Headed
for seemingly less favorable volume and
profits are

Me., to
cently estimated.

Portland,

Ore.,

one

statistician

Even when the forecasters of automobile

re¬

registrations

available

data, they go far astray. For example,
1938, when there were just under 30 million
motor vehicles registered, the Public Roads Adminis¬
late

as

as

tration said it would be 1960 before

we

ing what would
such

had 38 million.

automobile, the American peo¬
ple did not tolerate for long the age-old restriction of
bad

been

and

than

more

that

pulling and hauling between
legislators about "good roads" for

•registrations
demand

put

and

had

end

to

we

more

Commercial
and

than two million surfaced miles that

aviation

challenging

So, when
of

"The

new

point," it is well to recall that
automobile industry has always defied conventional
praisal.
even

It

has

times

many

confounded

the

when they were optimistic.

the

the

and

are

hilt.

If

the

pace

Donald

mind

the

apply

to

contain :the

delicate

credit

course

and

for

icKfi
1956

would

ie

is

a"d

ness

and

<">'"•

may

in

the

Can
to

when

between

be

in

effect

by

stand
not

the

the

action

of

rank

of

one

as

the

record

have

little

immediate

effect

on

the

over-all

should

economic

High employment and consumer income should
be maintained in the
year ahead.

The large volume of automobile sales this
past year
brought with it a greatly expanded use of installment

credit.
vast

the

To

extent the credit terms extended

some

amount

the

on

of

installment credit required to finance
outpouring of new cars has been characterized by

shorter

down

payments

there has been

ever,

recent

and

months, and there

longer maturities.

evidence

some

be

can

of

question

no

intentions of well-managed sales finance
maintain their credit extension
policies on
The

upward

trend

placed

automobile

level.

in

automobile

sound basis.

a

time

outstandings

to the

as

companies to
sales

After

credit

How¬

tighter terms in

at

has

not

dangerous

a

all, automobile paper is still relatively
short-term and the American
public is completing con¬
tracts as scheduled with minimal loss
to liquidation.
organization is confident of its ability
principles in 1956 and to main¬
position among the three largest
independent
automobile finance companies in the
nation.

of

a

its

new

now

likely to

seems

of

months

rather

of

airlines

are

HOWARD P. PARSHALL
President, Bank of
There is

a

song
about it).

billion-dollar

a

commercial

know

same

reassuring

fact

airlines

of

is
the

are

Airlines—with

—

operating

set

is

course,

our

1, 1955, Northwest Orient Airlines' inter¬
operations have been conducted without sub¬

poses

H.

P.

Parshall

Are

there

—

—

then

debt

there

is

ap¬

our

debt; and
of

All debts

are

our

carrying

legitimate

having good

desirable
our

debts for the

on

and

economy.

pur¬

extremely
It is only

when

they become too large and un¬
manageable that they cause trouble.

burdened with debt that both the husband and
wife must
very hard
in order to keep their heads above
John

owner,

operate without government subsidy support
trans-Pacific and States-Alaska routes. Its domestic

Press"

and

rial

became

the

first

United

States

years.

prog¬

of the airline.

Orient,

It

Hawaii,

Alaska.

to

It

renewal of its certificates to

won

Seattle-Anchorage
was

authorized

to

service between

Chicago and New York,

tween

and

Chicago

around"

service

acquired
put

a

of

on

delivery

Detroit,

between

fleet

in service

getting

on

the

provide
as

well

shuttle

and

or

New

run;

and,

in

inside
be¬

It

were

addition

to

Douglas

Hawaii.

•

other

major airlines

of

the

nation,

Northwest

capable and prominent newspaper
among other papers, of the "Detroit Free
a

"The Chicago Daily News," wrote an edito¬
in which the title contained a wonderful

year

Happy

Land.

Now

we

come

synonymous

to the second of

with

Love

our

two words that is

and

Marriage, namely Taxes.
country are very high and their distri¬
inequitable. Naturally, taxes have to be
high

Our taxes in this
bution
when

idea

is
our

of

income

national

and

municipal debts

are

high.

The

confiscating as high as 90% of an individual's
is, in my opinion, absurd, and I believe dishonest.

In other words, the
many, because of their
number, put
their hands in the pockets of the few.
It causes all sorts
of

Like

this

Knight,

phrase, Danger Signals in this Debt Happy Land. I would
like to repeat that one phrase and wish
that you, the
reader, would be impressed by it—This Debt

direct
as

"turn¬

York.

Constellations, which

Orient

more

a

Detroit

Turbo

the

and

and

DC-6B's, it placed
orders for more of this type and for Douglas DC-7C's.
It stepped up flight frequencies both to the Orient and
<

Na¬

our

now within the trouble
range? Quite frankly, I
know, but I suspect that we are. We have young
married couples who have
my sympathy.
They are so

editor,

the

velopments to the

is

credit

we

water.

route

rapidly

There

$275 billion

debt

business.

air

Northwest

During 1955, various developments marked the

in the importance and diversity of its industry.
New York State
Thruway has already brought many

of

do not

Jan.

ress

government

farm

purpose

on

1

very

looking

even

municipal debt of cities and states—

I

1956.

with

you

not

consumers'

mortgage

United

during 1955
$70,000,000. It

exceeded

revenues

them.

Debt

our

helpful to
of

—

Taxes.

first; and I

proximating $27 billion—our colossal

the

record

substantial increases in

to

going to bore

of

many

tional

mounting, the

which,

all-time

an

debts

them up; but we do have debts and

completely satisfactory.

Orient

our

statistics

many

are

also

not

are

must

that

fashion—Debts and

Let's look at
am

investment

aviation

Commonwealth, Detroit, Mich.

an intriguing title (that's all
The title is Love and Marriage, and
every time I hear the title of this song, I
always think
of two more words that
go together, and it seems in the

I

well write the profit
loss figures Of the next decade.
is

the

that has

power¬

operations have been without subsidy for several

intelligence and self-discipline of busi¬
consuming public.




than six million passenger

more

should

picture.

carrier to

in

businesses and major industrial
and residential de¬
area.
The St. Lawrence
Seaway will
follow. Perhaps not
generally recognized is that Buffalo

Oare

for automobile production and sales. The
gradual
downturn expected in the current
blistering tempo of the
automobile industry to a more moderate

Board.

prospect
the time

Frontier is busv,
nrosnerous. and

L.

Robert

power

work

a

The main question
prosperity?" and the answer

in

1956

as

years

sidy, despite the fact that its rate of payment for carry¬
ing the mail has been reduced by the Civil Aeronautics

inflation

A further increase
rate is a

its

national

hoping
chart

be

familiar

ahead

Since

to
too

Is is Published-

we

be

growing
The
new

and

re-discount

«r>

seem

alone but

deflation.

the
•George A. Newbury

restrictions
boom

could

most

looks

Government continues

to

the

expend¬

registrations,

slightly

so,

1956

to

purchasing

entering this period in
sound shape.
Traffic volumes are
growing, revenues are increasing;

Nyrop

Northwest
am

nation
up

W.

outlook

possibly

becomes

car

may

and, but for the fact that costs

rapid, a major readjustment seems
ultimately inevitable. It is with this
in

It

scheduled

cannot

confidence, we, as a
spending and mortgaging

absorb
Even

cars.

the

revert

to preserve sound credit

threshold

matter

a

fortunes

States

help but wonder how far and how
long we can ride so high without
running into some stormy weather.
With full
employment
undue

of

that

domestic sales,

1956 may well be a time when

One

The expectations for a continued
high level'of busi¬
in 1956 and the
many reasons for such opinion have
been so thoroughly
publicized as to require little com¬
ment here.
With an eye to the
past and some painful

I

would

In
new

venture.

ness

the

in

made.

Company,

'30s,

by

amount

tain

fully affected by decisions that

ap¬

prophets,

Buffalo, N. Y.

the

many

years.

So

It

of

the

on

which

and Traders Trust

in

NYROP

leisurely,

come

and

recollections

is

more

GEORGE A. NEWBURY
President, Manufacturers

than

jet aircraft. The change¬
over, which earlier promised to be

theme

saturation

selective

more

than
the old

this

and operate

or

on

indicated

an

dispos¬
models, there is

annual

average

iture of 4.5%.

As it enters 1956 it must, while meeting the
multiple
problems of the present, lay its plans to finance, acquire

will not put up with inadequate
evidenced, I think, by the fact that, in the past
■decade, when construction of new public roads fell
sadly short of growing needs, almost 3,000 miles of toll
planned.
variations are heard

1949-1955

spent

consumer

new

era.

roads is

built

aluminum,

President, Northwest Airlines, Inc.

the century-old

today.
people today

roads have been

of

The Associates

us

That

be

DONALD W.

stalemate,
began to lay out and improve the highway net¬

work into the
serve

an

will

movements

century. After World War I, when total
climbed to the 10-million mark, popular

a

oils,

industries

years...

political

state

metals,

highlighted that I believe the over¬
all market swings in 1956 will be less pronounced and

As late as 1904, we had less than 150 miles
rural roads in this entire broad land, although

had

Federal

stores,

areas,

of the factors herein

roads.

there

chain

and

buying

By the same token I believe periods of market enthu¬
siasm will encounter sizable realizing sales. It is because

in the foreseeable future.

After the advent of the

of paved

retail

attractive

aircraft manufacturing, chemical and
drug. Declines in
stocks in these groups would afford buying
opportunities.

ing to provide. But, that has not stopped highway trans¬
portation's growth in the past, and is not likely to do
so

steels,

as,

be

to

appear

utilities and electrical equipment. Additional
that should do well this year are the
cement,

How many can we use? Perhaps the only limit is the
amount of good highway mileage we are able and will¬

of

pace

motor, railroad and building companies. The stock mar¬
ket will, in my opinion, be cushioned
by a good buying
demand for favored groups and individual issues
during
periods of reactions. A number of groups are approach¬

put their heads together and base their prophecies on the
best

level

sharp in¬

a

motorists

5.4%

strong possibility
buying pattern will

Neumark

,

pay

American

a

Arthur J.

more

of

average

high

was

passenger car produc¬
all-time record

an

able income for

The 46y2

billion gallons of gasoline they burned in 1955
would fill a canal 20 feet wide and 18 feet deep from

the

new

estimated

re¬

influence is the possibility of larger dividends inasmuch
as corporations have been
very conservative in disburse¬

vehicles.

motor

to

evaluation

to

1955

higher

a

It must be

lesser rate

a

the

of*ap¬
proximately 8 million units of which
about; 7.2 million will appear as
domestic registrations;-" Whereas in

secu¬

earnings and
:
dividends. The dynamics of price movements have been
considerable and even if earnings are as
good this year
as last there is
lacking the past incentives for anticipat¬
ing any material improvement in security prices from
recent high levels. A factor that could have a
stimulating

limit.

more

returned

normal

Jatnes

Ay res, the Cleveland banker, warned that

was

on

in

crease

membered that stock prices-generally
have

Another forecaster that year was more optimistic.
20 million

Accompanying

prosperity in 1955
,

an

degree of selectivity.

gasoline.

late Leonard

during

in

year

V

probably be

that "the
saturation point" had been reached.
In 1921, when
registration ex¬
ceeded 10 million, Roger Babson, the
famous economist, declared that we
couldn't possibly operate more than
12

best

econ¬

past year.

least

at

ion
that
the
swings in the stock
market will be smaller than last year
and there will

declared

Morgan

predict
peacetime

important bearing
rity prices. However,-it is

partner^ of the-banking house
P.

Product and personal income
should be at
than the gains
enjoyed

Political decisions and trends will

have

registered in the United States, -one
of the

second

to

history.

*

vehicles

motor

safe

our

old

old as the auto¬

as

200,000

:

reasonably

In 1903, when we had

mobile itself.
less

the

that

on

one.

further rise in the American

a

during the first half of 1956,
although the increase
measured by the basic barometer
of Gross National

as

ber

may

we

new

All signs point to
omy

will undoubtedly be
Whether it is as good

year

last year will depend on a num¬
of imponderables, but it seems

as

(1950's total of 8,expect to hear

previous record,
some

good

a

cars.

considerably

exceeds

the

f

Associates Discount Corporation

should be.

latest

■

>

Chairman, Associates Investment
Company and

there

In terms of Gross National Product, consumer
spending power, savings and employ¬

high

responsibilities increase, so too will
opportunities.

as

^^;-v

NANCE

its

ago,

well

founded.

persist

a continuing
study of jet aircraft. It expects
place definite orders during the early part of 1956.

to

power,

the

at

gateway to Canada and at the center of
America's greatest consuming markets, Buffalo's pros¬

There is

will

trends

Supplied with cheap and abundant electric

located

insurance in force has more than
insurance has more than quadrupled, and

Thursday, January 19,' 1956

...

dislocations—high

should be

a

salaries

limit of 25%

or

and

high

at most 30%

prices.
tax

on

There

anyone's

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

income.

tirely.
their

The capital gains tax should be abolished en¬
Men seek and should have diversifications of
investments. At different ages in their business

careers, it is a good
at times, and this is

tive

activity and consumption in the name of fighting
inflation, while using them to stimulate such non-pro¬

The

Treasury

Department

and

the

Federal

families

Reserve

national debt and rediscount rate

use our

as

guessed, favors

I

distribution

of

income

our

tax

tional Product
than

repeat, the elimination of the capital gains tax—and
a warning against uncontrolled or
unlimited debt.

we

The

Government's expenditure for defense next
about

be

the

same

in

as

1955—no

The

trifle higher, somewhere around
$35 billion.
lieved that industrial expansion in
plants and

will continue during 1956 and
this direction than

more

in 1955.

was

It

is

a

be¬

equipment

to

continued

prosperity

during

1956,

not

be

surrounding

has

area

here

is

plenty of water available.
constitute

kind

some

of

What

Year-end
and

S.

of

should

considerably

by Government officials
predict 1956 will be another
I hope these judgments turn

more

was

have

we

hearings

automation last fall.

turning out twice the number

produce

more

are

we

trained personnel, if

low.

the short¬

just

year

ended

very prosperous year.
not all groups shared

has

teeen

a

equally in the

The

prob¬

The number

fronts

the

cannot

one

to

go

for the age

of jet.

evidence that the carriers

thinking of the jet era in terms of
Years of intensive study and

More

Every step taken today is

just ahead.

As

a

assurance

matter of fact,

we

conceived.

do not wish to

Furthermore,

jet plane will be
latest

highway program with proper weight

future

more

our

picture is

an

intriguing

promise for those who
t

problems of monopoly and industrial concentra¬

are

Farm buying in
many areas
being cut to bare essentials.

one

All in all, the

which holds much

planning and preparing today.
Continued

,

on

SAN FRANCISCO

Patnian

STOCK EXCHANGE

the giant firms.

the

United

States

the number of operating firms

has

remained

stable.

In

contrast,

the number of business firms
grew at an average annual
rate

of

50,000 in the four-year period,

net gain of

tarded

tured

200,000.-

1949-1952, for

a

by the heavy weight of taxation and

a

an

economic system

open

competitive enterprise with

a

and

Although national employment is
unemployment

totals

low,

are

and

THE

OF

WEST

still

a

distressed localities in the country.

time,

we

19

major

smaller ones with serious

The spread of

ical advance in

jobs

will

not

However,
unlikely

a

market

news

releases.

great

At the present
and

areas

important market for all dually

by late

73

Approximately 400 issues of eastern, western, Hawaiian and Phil¬
ippine companies

are

traded

on

the San Francisco Stock Exchange.

unemployment problems.

automation, like

are

As

every

other technolog¬

Preferred commission

long

as

new

industries

open

up

of

rates

are

extended

to

approved members

Registered Exchanges, the N.A.S.D., and Banks.

created, the displaced will be absorbed

add

to

reduced

some

traded securities affected

an

history, will involve the displacement of

individual workers.
new

labor

hours after the close of Eastern Exchanges, the "Big

over-all

are

two

Board of the West" affords
.

high

there

many

have

Open

retain

complete cessation in the

growth of the number of operating firms.

and

BOARD

manufac¬

scarcity of credit.

We cannot have

and

BIG

Small business growth is being re¬

a

net

level

growth

of

in

unemployment.

production, which

time this year, may

is

Daily Sessions 7:00 A.M.

un¬

to

2:30 P.M.

not

have exaggerated

Closed

Saturday

employment effects because of the labor saving effect of
.

automation.
The past three years have

301 Pine Street

produced the curious

para¬

dox of using tax and credit
policies to restrain produc¬




air service

economical to operate than

type piston-powered aircraft.

by the Congress.

relatively weaker position compared
to their giant rivals than
they were in 1952. The expan¬
sion of our
economy reflects primarily the expansion of

in

confiden¬

studies indicate that

sense.

Since the end of
1952,

of careful

to the airline

Industrial
prices
are
at
peak, while farm product prices are
at an 8-year low.
It doesn't make

Wnght

110

distant

things in air transporta¬

con¬

a

a

evaluation have
years

country

businessmen today are in

Firm

jetliners and extensive programs to

incomes.

Small

same

finalized,

are

today is how to
stop the decline in farm prices and

is

the

after

ignore.

problem that

In addi¬

authority to tha

fastest, most comfortable, most dependable

superiority in this field.

favorable consideration

new

tially believe that the jetliner of 1959 will provide the

We need to

given to meeting the farm-to-market road needs will get

As I look at the economic
picture
for 1956, I see a number of
areas of
weakness and some potential
we

our

A pay-as-you-go

good times.

lem spots, which

we

of

the
lose

carriers

actively preparing

our

Unfortunately,

Recent deci¬

major air routes.

customer that bigger and better

want to realize

we

the full benefits of automation and if

before.

preparation for needed facilities and personnel must fol¬

ever

The

our

into today's jet purchases.

gone

The Russians

are.

made by the

are

interesting, indeed.

are

tion lie
on

we

strengthening their present positions, the air¬

tomorrow.

high priority

on

be

longer

impressed with the need to focus

attention than

ever

given broad

finance their purchase are

of trained technicians and engineers, when I under¬

took the
are

I

a

gains

results, if all these grants

orders for fleets

records, Federal

given

The

While

lines

over

has

non-scheduled

markets.

stable

h by the Congress.

issued

of record prosperity.
out to be fully warranted.

Flex¬

of market insta¬

With school enrollments breaking all

age

year

cause

aid to school construction will be

WRIGHT PATMAN

executives

the chief

and the businessmen in the depressed localities.

Congressman from Texas

statements

business

tion, the Board

nizes that the

■.

HON.

number of carriers

a

market conditions.
Congress recog¬
chronically distressed areas are a national
problem. Local efforts will be supplemented by some
form of Federal assistance to help unemployed workers
assurance

'

U.

tition than

so-called

drop in farm income needs to be arrested.

alone,

sions of the Civil Aeronautics Board have multiplied tha

The family-size farm that we want to encourage
basically needs access to low lost, long-term credit and

might also be well advised if they
already doing so, to look after their supply of

not

particularly
to the giant corporations by moving toward

Lines

Air

an

industry in 1953 will be achieved in
an atmosphere of far greater compe¬

lower-income

bility.

tions of the
country
water.

and

more

whole.

a

Whatever

loss, it should

revenue

business

a

inter-city

of

mail ton miles.

in

In connection with small business,
urgent to equalize their opportunity

ible price supports are

authority, so that as fast as this expected expansion takes
place, we will be able to supply the water. Other sec¬
are

is

The

am

water

a

expect.

relative

country.

do

over-all

small

that

increase of from 13 to 18%
in revenue passenger
miles, 20 to
25% in cargo ton miles and 3 to 5%

W. A. Patterson

any

belief that

increase at

than

United

expect

modest graduation in corporate tax rates.

going to quote held quite a lot of meaning for the writer.
First, Detroit probably has more knowledge of manufac¬
turing technique than any other section of our
our

as

For

give

a

a

of air travel will

travel

to

on

higher average level
of economic activity; that inter-city
common carrier travel will keep up
with that level and that the volume

taxpayers tax relief.
it

five counties would
probably constitute the fast¬
est growing section of the United
States, and they gave
two reasons. The latter of the two reasons

must

to

forecast

rate

incurring

possible

their

rapid

led

would

year

1956 will surpass the

there will be

money

or

Second,

base

a

Without

meeting not long ago, composed of busi¬
highly rated economists. It was their con¬
clusion that
during the next 5 to 15 years, the section of
Michigan in which Detroit is located and its

we

are

billion dollars in the first half of 1955, despite the
most favorable stock market conditions.

a

the

of

turn

there

however,

were

over¬

good year for

indicate
im¬
pressive traffic records which they achieved in 1955.
Our experts are looking for a traffic increase of from
10 to 15% for the industry.
They
the

at

particularly true of the dividend tax credit. Net
raised from stock issues actually declined by

new

half

and

I

developments

time,

same

produced the results members

This is

which

evidence

inequity
Some of the 1954 tax revisions have

in the tax system.

expected drop in automobile
production, we may be somewhat under the average.

four

All

For example, there is wide sentiment in
trying to apply some part of an expected budget

permit^ At the

a

A. PATTERSON

W.

that the scheduled airlines in

resulting from these

1956

If Con¬

can

we

President, United Air Lines, Inc.

will be proposals to correct some imbalance and

the whole United States, I look for our
economic
activity to be somewhere between 93% and 103% of 1955.
Here in Detroit, due to the

I attended

those weaknesses and make

legislative action,

proper

everyone.

unprecedented increase in

an

-

Gross Na¬

our

no greater today
policies designed to

credit

•

of weakness and vulnerability.

areas

takes the

surplus to reducing our huge national debt, if economic

For

nessmen

and

-

•

gress

capita basis is

per

Tax

also induced

conditions

farming.

course,

a

dollars,

increasing atten¬

the economic outlook for 1956 is marred

years.

favor of

of

except,

on

mid-1953.

dangers

other

will be expended in

On the other

hand, auto¬
mobile production will
probably be down somewhat from
the peak of 1955, and so it is believed will
be residential
housing. All other segments of our economy look for¬
ward

by certain

of

movement

The Congress in this election
year will, to some extent,
be influenced by politics. However^ I see no reason
why
the legislative outlook for 1956 will not continue to be
based mainly on economic considerations as it has in

year

less—maybe

speculative

difficult to overestimate.

in order:

will

a

In summary,

both industrial and bank mergers.

activity and what
expect for next year, the following observations

may

are

in

They have

economic

present

our

fed

competitive system of enterprise.

stimulate investment at all costs have instead erected a
house of cards, a flimsy superstructure of inflated
prices.

more

burden—and

sounds

Concerning

instead

Measured in terms of constant

tions have been, on the
whole, effective and in the right
direction. The writer, as you have

equitable

have

108:

by Members of Congress, who want to preserve the

come

meas¬

help control and keep our economy from going
high or too low, and I compliment them. Their ac¬

too

tion

unprecedented magnitude.

to

ures

tion and how to solve them will receive

ductive purposes as passing assets back and forth at
higher and higher prices. Tax savings and credit instead
of being channeled into areas where
they could produce
real wealth and raise
living standards of lower-income

policy to change their investments
precluded to a great extent by the

capital gains tax.
Board

(369)

San Francisco 4,

Calif.

page

110

The Commercial and Financial Chronicle

(370) 1

110

Continued from page

All

109

S. PETERSEN

T.

these

factors

high gear.

will

combined

keep the

in

economy

Chairman of

(2) The decline that

by stimulating sales of distillate fuel

may occur sometime in the middle
will result from, first, a decrease in home
starts. Already this tendency is apparent, primarily be¬
cause
of the tight mortgage market and the difficulty
of obtaining new mortgage money. Secondly, it is highly
uncertain whether the automible companies will be able
to sell as many cars in 1956 as they did in 1955. Thirdly,
money is tight; and while credit controls work slowly,
ultimately they do achieve their objectives.
Finally,

oils for

the fact should not be overlooked that farm

of

President, Standard Oil Company of California
-

industry In 1955 experienced *

The domestic petroleum

substantial 7% growth in demand for its products as

a

the strong recovery in business from the
decline of 1954. Colder winter seasons than in
1954 also contributed to the increase

result of

a

mild

heating.
Abroad, the industry enjoyed an
even
greater increase in demand—
11%—reflecting the continued expar sion of foreign economies and the
inability of Western Europe's coal
industry
to
meet
that
region's
growirig fuel requirements.
Prospects for 1956 point to further
sustained growth of the U. S. and
Free
Foreign
World
economies,
though at somewhat lower percent¬
increases than in 1955.

age

Domestic

for

demand

all-time

an

this

record.

Elsewhere in the Free

is

expected

the

fuels,
importantly

more
.

World, total petroleum demand
about 9]/2%, with the emphasis on
which are now figuring more and
in the industrial development of

to rise

heavier

case on about the same scale as in 1955. A substantial
of our outlay for these purposes will be
allocated to further exploration and development of off¬

proportion

shore

oil, which is already proving
the industry. ♦ -

valuable asset to

a

F. RAYMOND PETERSON
'Chairman, First National Bank
S7

and Trust

Company of

Paterson, N. J.

"

The year 1955 will go down in
history as one of the
most prosperous that the United States has
enjoyed in

peacetime.

Toward the end of the year the country was
in the midst of a great
boom, evidenced, by the fact
that the aggregate number of
people
gainfully employed totalled nearly
65

mililon, at

before.
at

were

higher than

wages

Production
a

and

high level.

7 1955, stood at 132

vember,

the

figure

duration.

7% higher than

While

demand

total

for

credit

volume of

ing

member

the

is

end

of

was

loans

banks
the

strong;

of

in

all

94

be cited

give

—

assurance

year

Raymond

P«*ter«ni»

Banks

considerably during the
Federal

Reserve

The dis¬

year.

raised

was

during the year and stood at the end of 1955
2i/2%, the highest in over 20 years. Rates of interest
charged bank customers rose, too, with the prime rate
at

more

the

October

volume

of

The

as

by

mortgages

units in the third quarter

billion,

credit

consumer

increased

example, the
during the 12 months

about

$5,665 million, and
onerto-four family home

on

at

was

an

annual rate of $14

compared with $11.2 billion

equity

market

reflected

the

a

year

ago.

prosperity

of

the

of

standard

is, of course, impossible to state what the future
bring.
Judging, however, from the information
which comes across
my desk and talking with a num¬
and

businessmen

all

the

over

appears

country,

somewhat

as

fol¬

(1) Business activity will continue at a
high level
for another few
months, followed by a moderate decline
which should not go
very far nor last very long.
The
degree of the decline, naturally, is bound to
be influ¬
enced by internal as well as
external political
develop¬
ments.

At

the

momentum is

beginning

of

the

year

the

business

very great and is bound to keep business

activity at

a

companies

are

high level for
booked

to

several

months.

The

steel

capacity for the entire first

Quarter.

The output of automobiles is
large. Construc¬
tion of industrial and
commercial building is at a
high
level

all

over

the

country, and




wages

are

still

rising.

automo¬

sonal

demands

and

for

commer¬

and

the

sea¬

funds

purchasing
the

ever-increasing pait in the
brougnt fuxtuer credit

an

power,

banks.

to

the

seen

Beard

of

Governors of the Feaeral

System

during this past year exercise a re¬
straining and stabilizing influence in the actions they

have

taken

in

and

money

the

field

of

influencing

the

supply

of

credit.

Looking into 1956, there is certainly nothing to indi¬
in the early months that tnere will be any great

cate

dustry for 1956 indicate that management in this field
is looking to longer-term demands for their
products
rather than reflecting their expectancy for the next
year or so.
If one tries to look beyond the first six
months

the

a

gross

to

only

not

but

to

and

ever-increasing

miles flown

supply.
Wages can be

expected

before

least

a

be

R.

Lee

Warren

Pierson

The

ord.

gross revenues

ble

must

tinue

to

the

reduce

revenues.

find

the

if

answer

margin

we

between

to

are

7us

of

such

expenses

Super-G
our

putting into service

as

Constellations

Constellation

believe

that

with

non-recurring

were

and

fleet
this

the

heed

a

rec¬

the
-

car¬

for

standardized

major

expense

begin to show

now

a

and the

Douglas DC-6A
airplanes, flying one-

These

third faster than the commercial air

freighters

of

their

in¬

half

behind

in

general

use

prior

introduction, and carrying
to

twice
in

showed

financial

In
exenses

have had to contend

we

the final mail pay order and the cost of get¬
our

big

new

Kansas City mainten-'«

in

all,

with

more

than

much

as

1955

to

one-

payload,

what could

be

done
i%.

.

r.wSwO.t

we

TWA's

33,0Q0 miles of domestic and international routes,

billion

482

million

passenger

miles

on

there is plenty of reason to be optimistic about next year.
serve

the

more

than four and

a

TWA expects to transport in

plans

in progress to provide

comfort,
ficient

safety,

convenience

half million passen¬

1956,

we

have

them with the
and

an

many

utmost

economically

in

ef¬

operation which will keep air travel one of the

lowest-priced dollar value commodities

on

today's

mar¬

Air

company,

freight

million ton miles

passengers

three

own

last year

over

This

million

recorded
the most important increase of volume in our

our

Ihistory.
58%

four

flying

ket.

in

such

planes to the

new

A second is the pros¬

Several of the major

1049H

models.

our

conversion

and overhaul base under way.

All

gers

flying

now

of

'

ting construction of

To

addition

with advanced equipment.

Other

ance

the

of its

new

level, this is because of substantial

gain.

with

is

one

which

1954 peak

I

PRESCOTT

get delivery this year of
all-cargo freighters of a type
already has proved its pro¬
ductivity
in
the
development
of
freight traffic. I refer to the Lock¬

net

..

operations should

our

be

will

riers

a problem we have in TWA, too, but we feel we
beginning to see daylight through this overcast.
Although our net income for 1955 will show a decline

rest

peak.

should

industry should experience

them

fleet

shipments.

It is

new

W.

pect of lower rates for large volume

are

from the

One of

all-cargo

con¬

and

gross

air freight

United States.

most vexing problem is that of balancing
against constantly-mounting uncontrolla¬

We

their

at

prices

over,

best years of growth in 1956.
Several dynamic factors can contribute to

facing these problems and seeking the
through common effort and pooled research.

costs.

continue

is

President, The Flying Tiger Line, Inc.

are

our

to

year

relatively stable deposits.

expect similarly encouraging

Perhaps

the

the first half of 1956, there would continue
strong demand for bank credit—firm rates—and

of the mileage on interna¬

We

excess

for

to

developments in 1956. But, although
our traffic and earnings graphs climb higher, there are
still problems facing us as an industry and as individual
carriers.

considerably in

events of importance occur a~d *he
follows the present indicated pattern, it would
that in the field of commercial banking, at

All forecasts point to the fact that
can

could expect

one

unforeseen

no

tional routes.

we

perhaps

the demand for steel is

now

appear

In TWA alone

domestic routes

on

and

decline, remembering, however, that

the

If

tourist traffic represented
approximately 58% of total passen¬
ger

demand

consumer

economy

sky

and 80%

could expect to have reached

one

somewhat higher. In my opinion, these and other fac¬
tors indicate that business activity will have stabil.zed
or decreased somewhat
by the end of 1956.

indi¬

volume

year,

steel demand

Inevitably

beyond.

greater acceptance of this

even

of

of

United

the

in

Europe

see

as

revenue.

of this

point, for ir stance, where automobile output would

exceed

begins with the auspicious promise offered by
air passenger volume and, consequently,

1955,

teriors.

It

bankers

7
States,

the United

of

airlines

scheduled

the

year

the

of

PIERSON

LEE

WARREN

20

The Outlook for 1956

namely,

experienced,

credit, playing
on

We have

*

demand for goods and
well for the future.

the

Chairman, Trans World Airlines

non-recurring

ber

rises,

living

every

the business outlook for 1956
lows:

'

services is bound to grow. This augurs

country

as well as the great confidence which
permeated
segement of the population.

pro-'

s.imulus

and has grown rapidly.
change in the relationship of the consumer purchasing
There is every reason to believe that a major decline
power and the volume of production to meet it.
Gen¬
in business activity will be avoided. However, -ours is
eralizations are sometimes dangerous, and I would ex¬
a free economy, and as such is bound to have its ups and
pect that in 1956 perhaps more than in 1955, there will
downs, but the long-range Outlook' is' favorable;the'i be
companies and businesses not following the pa.tern
productive capacity of the country is rising, and com¬
of ever-increasing activity.
petition is increasing. As the population grows, and the
The increasing capital expenditure estimates of in¬

answers

than 20 years.

year was marked by a great deal of confidence
which induced many peole to
mortgage their future in
order to meet their
present demands. For

volume of

'

the American economy

the country has been prosperous

The

ended

decline in business

any

period is that we have averted a major *
depression. Ten years have passed since the end of the
war, and with the exception
of 1948-49 and 1953-54,
when minor readjustments occurred, the economy of

money

four times

3y2%, also the highest in

tion

in the postwar

our

count

total

that

thing about

cursion inducements.

P.

which

great

growing demand for money and credit in rela¬
its supply resulted during the past year in an
increase in rates to prime borrowers of from 3 to
31//2%,
in
prime commercial paper from 1% to-3%, and in
Treasury 90-day bills from about 14/4% to over 2V2%7

could

more

many

by the mass market
by low-fare tourist
travel and special seasonal and ex¬

was

the

lequired for a high rate of plant
The accelerated increase in the demands for

consumers

represented

authorities,

the

consumer

demands

Reserve

remarkable

The

Pope

expansion.

commodity

at

F.

Bayard

serious recession.

a

of

expancung credit from the
cial banks for inventories

activity, when it sets in during the year, will not assume
the character of

much

would; mention

-

fields

This

combined—and

factors

I

the

as

general field of industry, the growth
in production and
activity required

ties, hence induce public works.
these

of

of

year

allf eco-:

biles and homes, based considerably
the availability of bank
credit,
resulted in peck production. In the*

the credit policies of the Federal Re¬
undoubtedly will be reversed. Credit
then will be available, and money rates should soften.
This will stimulate the flotation of tax-exempt securi¬

cates

the

report¬

cities

we

a

activity

on

authorities

This

The

ago.

vided

signs of decline,

All

indices.

consumer

on

income of many people in certain parts
of the country. The moment business activity shows any

ing

restraint adopted by Federal Reserve
rates increased

at

pace

disposable

States

were forced during that period to sell
$7.2 billion of Government securities. Reflecting the
great demand for money and the policy of active credit

of

the

Air travel reached new highs dur¬

their customers,

rate

that

true

was

business

bypractically.

two

omy

be of short

Moreover, on March 1, 1956 the minimum
hourly wage rate will be raised from 75 cents to $1 00,
and this will lead to a general increase in wages, hence

increased

approxi¬
mately $7,500 million larger than a
year ago.
The banks, however, in
order to meet the requirements of

I

it

consideration.

fifty-five

unprecedented

increasing.

available.

a year

Nineteen

borrowing, as well as of mortgage credit, has been too
fast, basically the economy of the country is sound.
The population is growing at a rapid rate; the standard
of living of the people is rising, and wages are constantly

new

The dollar value of department store
sales up to the middle of December
was

merits some

the old-record

at 144 in No¬

was

latest

City

general unanimity of opin¬

a

nomic

For

January,

Committee,

ion on the 1956 outlook for business as it
applies par¬
ticularly in the commercial banking field that the in-,
dividual's expression on this subject has
grown to sound
almost trite. Perhaps this very fact

whole.

The decline, when it sets in, should

(3)

ever

The index of

to be such

seems

of the country as a

serve

POPE

Corporation, New York

measured

distribution

industrial activity which in

There

income has

Conclusion

Jour

Marine Midland

F.

Executive

the

year

Western Europe.

'- Under the circumstances, the industry feels justified
in proceeding with large-scale capital expenditures, in

Thursday, January 19, 1956

.

declined and the farmer has not shared in the prosperity

in

petroleum
country is forecast at 4%
T. S. Petersen
higher, with a 4V2% increase ex¬
pected in gasoline demand. In crude oil production, this
should be reflected in a 225,000 barrel-a day increase
over
1955, with an aggregate of 7,000,000 b/d setting
in

the

.

BAYARD

'7777:77:::-;h7

■

.

fleet

on

traffic

our

totaled

approximately

59

system, a gain of approximately

1954.

gain

were

on

we

was

due primarily to the fact that in 1955

able, for the first time, to operate
our

transcontinental

plane produces

more

schedules.

than twice

as

a

lull DC-6A

Since

many

this

air¬

ton miles per

flying hour than the DC-4, heretofore the largest air¬
craft in commercial freight service, we were able to show
an increase of more than 20 million ton miles of freight
traffic, compared to 1954.
The Lockheed 1049H aircraft, with which we will re¬

place our DC-6A fleet, will have a productivity factor
nearly 50% greater than the DC-6A, enabling us to move
a
still larger volume of traffic when these new ships
come

into service.

Along

with

new,

more

productive

aircraft,

we

are

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

(371)
hopeful of creating a more
attractive rate structure for
large volume shipments. Such a
proposal is now before
the Civil Aeronautics
Board. If it is
accepted,"rates on
large volume shipments will
drop as much as 30%.
Such
use

reduction will

a

be

further

a

incentive for the
freight by industry, which, in
1955, moved
products by air than in
any previous year.

of

more

air

From
offer

the

standpoint

sound

of

the

opportunities

carrier,

for

earnings.

a

these

good

'

',

>

While operating costs have
increased
tions, the new-type freight aircraft

provide

to this trend.

The DC-6A
operating costs

from six to

are

Tool

of

many years.

off-set

an

Show

C.

year

new

automobiles,

chines,
other

iences

of

comforts

present-day
to

come

telephones,

continue

very

strong, and with
emphasis on sales, we

increased

our

ex¬

pect

that our total revenues will
exceed those of
any previous year.
The amount of
money which Gen¬

eral

Telephone System will invest in
its telephone plant for
expansion and
development will exceed $129 mil¬
lion, which will be by far the
largest

in

Donald

C. Power

36

increasing

personnel

ization.

..

to

our

organ¬

•.

II.

of

;

being

a

shows every indication
record year—not
only for International Shoe
but for the entire shoe

Company,
In reviewing the

industry

past

12 months,

as

well.

1955 showed

ceptional increase in

our

turning in

an

ex¬

production esti¬

mated

an annual

at 575

industry bv

our

folks who
ices

are

orders

for

Spring

estimated, for example,

the public.

overall business
cast with

a

In

fact, their share of the
activity of the present year can be fore¬

fair degree of accuracy

.

.

so

.

much

income, so many mouths to feed,
to clothe, etc., etc.

When,
not

the

the

in the business of selling goods and serv¬

directly to

however,
of

jobs, so
many backs

many

so

it comes to ourselves and to those
heavy machinery—the kind of prod¬

displayed

on

store shelves

sold

or

cannot be predicted

over

store

with anything

We know, of course, that to
good wages, and to raise them periodi¬
cally, all businesses must find other ways to keep the
cost of their products low enough to attract
buyers.
same

accuracy.

continue to pay

The great

so

over

of

period

a
■

the outlook

for

the

/ '
■ '■.
/"
.V,.
metalworking industry as a

gratifying.

■

.

the

as

Machine Tool Show.

Now that the orders for these

business.

HON.
U.

S.

The state of the

hower's

so

ways—at the

many

re¬

that the obvious answer, as we

it, is for all industry to

see

DANIEL

A.

message

Union,
to

as

reflected in President Eisen¬

the Congress

On

the

new

investment have moved forward

together.
this

I predict

progress

in

a

continuation of

the

months

ahead.

Some alarmists point to possible soft

spots in the economy, such as antici¬
pated decline in automobile sales. I
believe

that, if such declines do
they will be largely made up
by increased levels of economic ac¬
tivity in other areas.
occur,

One

of

the

indefinable, yet irre¬

placeable, ingredients in
prosperity is confidence.

a

commodity

for

by

use

the

law.

American

some

industry carries a very definite responsibTity to itself and to the people it serves.
Any business

that

remains

static

will

be

soon

Continued

Federal

true that while the American

out

of

consumer

to

business.
It is
has more money

spend, he is also exercising more caution in the
he spends it. Current studies
indicate he is buvin?

ity—and it
quality he

dual¬

is equally true that he is
looking for the best
get for his money.

buy goods with the least

the

consumer

must be

able

amount of effort

on his
part.
large increase in the number of mid¬
families, and the movement of these families
to the suburbs, has produced a
new way of life
which

In this
respect, the
dle income

.

in

turn

the

has

huge

changed the retail picture.

shopping centers

in

the

.

better

customer.

We

not exist
-

has

a

can

ever

bought

will

buy

before.

pairs of shoes in the
been for the strike

history,
been

this

closer

1956
more

all

We

company's
to

55

shoes in

produced

year

1956

about

just closed.

annual

million
was

pairs

surpass

our

any

52V2

for

BONDS

STOCK

OF

LOANS

AND

AND

180,485,105.88

BONDS

13,157,149.32

SECURITIES

BANKING

FURNITURE
OTHER

FEDERAL

3,095,125.94

RESERVE

BANK

DISCOUNTS

360,000.00
1

HOUSES
AND

83,450,454.58

1,495,086.71

FIXTURES

865,562.31

ASSETS

1,256,691.61

$347,251,848.09

LIABILITIES
DEPOSITS

..

LIABILITIES

CAPITAL

(COMMON STOCK)...

6,000,000.00
6,000,000.00

UNDIVIDED

PROFITS

5,294,155.03

Ameri¬

he

.$324,281,581.04
5,676,112.02

our

has

$347,251,848.09

million

would

our

have

1955.

previous year.




MUNICIPAL

OTHER

$ 63,086,671.74

And, had it not

the biggest year in

plans accordingly.

AND

that did

than

production

this figure and also

pairs than in

STATE

BANKS

OBLIGATIONS

SURPLUS

shipments of about $262,000,000.
will

of

against International, the first in

Nineteen fifty-five
with

some

Company, believe the

more

FROM

added

few short years ago.

consumer

DUE

GOVERNMENT

OTHER

suburban retail
stores,

We at International Shoe

S.

Development of

suburbs

confidently expect

1956 gain to come from

RESOURCES

.

greatly to the consumer's convenience—which
makes him
a

Corporation

way

can

Also, for best sales results
to

Deposit

Statement of Condition December 31, 1955

U.

our

history

We believe
see

us

We

making

ofthe

COMMONWEALTH

SERVING GREATER DETROIT

that

producing

are

BANK
THROUGH

24

the previous tax

law,

with¬

so

Member

AND

Reed

completely revised 1954 tax
of the discriminations and har-

assments which had characterized

DETROIT, MICHIGAN

CASH

A.

in the new,

By removing

spending is playing in

Consumer confidence is
significant. It means
primarily
that the rank and file of
American consumers feel that
they are well off personally and are confident
about the
future. Widespread confidence
is the greatest
guarantee
of gccd times.
As I see it, consumer
confidence is the
most significant
single factor in our economy.

Daniel

discover or explain. In large part,
believe, it results from the adoption of policies such as

con¬

sumer, is the vital part consumer
the current upturn.

Hon.

present
The source of this confidence

our

is not always easy to

System

Rand

never

is

Insurance
H.

5, has

other

companies such
Henry

Jan.

hand, our domestic
displaying a vitality as
well as a basic stability unparalleled
in our
country's history.
Personal
income, consumption, production, and
..

economy

Member

International, which manufactures

on

been brighter or more full of hope for the future. It is
true that the uncertainties and tensions in international
relations
call
for
sober
reflection.

Federal Reserve

as

REED

Congressman from New York

those reflected

of

new

beginning to come in, we are looking for¬
ward to getting back what was for us a
very sizable
expenditure
in the
increasing competition for new

forcibly—and in

replace old machine tools with new—and to do
out further delay.

Spring.

"

are

are

strong endorsement

?';■/

-

Thousands upon thousands of manhours worked at
Monarch in 1955 went, of course, into the preparation of
the new machines which the company
displayed at the

of last year with

lines and prices for
Most imoortant to

v

equipment will
remains to

years

and for Monarch in particular, is definitely en¬
couraging goes without saying. That the hoped-for vol¬
ume of business will be
largely for machines to be used
for the production of peacetime products is
especially

excess of 15%. This is
tan¬
gible proof of the optimistic view of
the future held
by our customers as

well

of
'

gains in

our

new

,

That

I

industry

purchases

many

spread

seen.

contribution which new machine tools can
manufacturing costs was dem¬

in the machine tool

year.
The general consensus is
that 1956 will see an
all-time record
of
probably 600 million pairs pro¬
duced in this
country.
own

in

people is expected to keep many of our

cent Machine Tool Show

ous

be

-

machines

industries fully occupied for a long time to come.
This presents an especially glowing prospect for

onstrated

million pairs compared

running well ahead

we

make to this reduction of

with 520 million
pairs for the previ¬

Our

as

here

In other words, just to take care of the peacetime de¬

mands of

like

1956

living
them

this, according to the statisticians,
Over the next 10 years, say these
experts, our increase in population will not only keep a
lot of firms busy supplying the everyday requirements
of their fellow citizens, but barring another war, will
put many other concerns to work creating new products
for an ever higher standard of living.

counters—the future

President, International Shoe
Company
The outlook for shoes
in

have! to
be

how

and

now

is only the beginning.

ucts

RAND

of the

And

servants.

other builders

HENRY

permit of such action
Under the circumstances just how much
present desire for modernization can be realized

immediately.

the equivalent in services

per year or

of

our

corporate history. Greater use
of all telephone facilities
will make it
necessary for us to continue to add

conven¬

that the average home now uses 2,550
kilowatt-hours of electrical energy

J. A. Raterman

believe, will

we

know

of the

more

and

the U. S. A.

Service Corporation

of progress and growth. The de¬

new

new

TV sets and

new
new

have

POWER

mand for

steadily
162,000,homes,
washing ma¬

some

000 fellow Americans for

trying to do just that.

And many more have indicated to us that
they would
like to follow suit. But new machines cost
money. And
the machines they would
replace have not in many cases
been sufficiently written off to

/v.dh whole,

It is also the result of the

eight cents

General Telephone System and
the
entire independent
telephone indus¬
try expect that 1956 will be another

in

and excit¬

.

It has been

DONALD

September
new

mounting demands of

a ton mile
less than the DC-4. We
estimate the 1049H
will be 10%
cheaper to fly than the DC-6A.
The twin factors of lower
flying costs made possible
by larger, faster equipment and the
payload increase
that can be achieved with such
aircraft point the
way to
steady industry growth and better
earnings.

President, General Telephone

last
more

ing developments in metalworking
equipment were revealed than in

direc¬

many

A great many manufacturers are

RATERMAN

Chicago where

of

.

in

A.

Interest in new machine tools and what
they can con¬
tribute to the increased output of
goods or to the reduc¬
tion in cost of the goods produced has never
been higher
than right now. This is
partly the result of the Machine

prospects
future

basis
-

JEROME

President, Monarch Machine Tool Company

111

OFFICES, OPEN UNTIL 5 P.M. MONDAY THROUGH FRIDAY

on

page

112

112

The Commercial and Financial Chronicle

(372)

Continued from page 111
have done much to encourage the growth of private
Investment in new business, new products, new processes,
and new plant and equipment. All of these spell more
we

and better jobs for our people and a higher standard of
living for all. We must now beware of ill-conceived,
politically motivated attacks in this area which can so
easily and so quickly undermine and even destroy this
essential element of confidence.
The prospects for a

Company, Portland General Electric Company, and the
Washington Water Power Company. Together they now
have installed generating capacity of 1,400,000 kilowatts
with 900,000 kilowatts under construction or immedi¬
ately contemplated. Pacific Northwest Power Company
has preliminary
permits on three new developments.
Already the company has spent some $1,750,000 on dia¬
mond drilling and exploratory work on two power sites
on the Snake River below Hells Canyon.
These two de¬
velopments, called Mountain Sheep and Pleasant Valley,
will cost, with transmission facilities when completed,
$210,000,000 and will produce 1,000,000 kilowatts of new

balanced budget both in fiscal 1956
and fiscal 1957 are heartening and represent a magnifi¬
cent accomplishment.
This being an election year, the
possibility of tax cuts is uppermost in the minds of many.
However, President Eisenhower struck a responsive chord

It is the

with

me

insist

zens

in

as

feel certain, with responsible citi¬
walk of life when he declared that this

every

be

would

well as, I

time for

no

a

deficit-financed tax cut and that

debt

reduction, even though modest, should receive
priority. Any other course would be untenable in
the face of present prosperity. Whether or not a tax cut
does in fact prove feasible later this year will depend
to a great extent upon the size of any budgetary surplus
available in fiscal 1957. I do not bar the possibility that
it may be possible to make both a payment on the debt
and at the same time relieve the American taxpayer of
a

first

at least

portion of his present heavy burden. Of course,
policy, we must not fail to appraise
carefully the possible inflationary impact of a tax reduc¬
tion. We have stabilized the cost of living and created
a sound dollar.
We must not jeopardize these tremendous
accomplishments. Inflation, by its erosion of earnings,
savings, pensions, is the most deadly form of taxation of
all. For this reason, a combined tax reduction and debt
reduction would appear attractive if the budgetary situ¬
ation would permit.
The deflationary impact of debt
reduction could offset the inflationary impact of tax
reduction. Here again, however, we must adopt a "wait
see"

attitude

withhold

and

our

decision

until

government's fiscal picture,

as well as the general
outlook, is clearer later in the year.

nomic

KINSEY

small, but vocal group called "blockaders" who
the Federal government build everything in

development, and that private capital be elimi¬

power

from

Pacific

the

this

Unless

Northwest.

group

the
eco¬

M.

The

high records for generation and sale of

new

kilowatt-hours,

or

the

over

vious year, dovetail nicely

people.

N. J.

Trenton,

of

prudence.

will

continue

the

and will

years

activities
trend

assume

of

1956

in

previous

much

a

are

are

in

1956

will

be

The

Pacific

poses

a

curtain

business

upon

those

wise

for

query

however, will have

no

easy

column

in

farmers

Mary

con¬

have

almanac

and

for

snow

G.

Roebling

tell

the

who

Kinsey

Robinson

Christmas,

when

or

indicate that the total requirement six
years hence will
be 11,750,000 kilowatts.
By 1965 it is estimated that the
will be short some
2,000,000 kilowatts unless drastic
steps are taken to produce new power. This means that
500,000 kilowatts of firm capacity and transmission facili¬
area

ties must

It

be added each
year, with capital outlay be¬
$250,000,000 and $300,000,000 per year.

be

may

asked

amounts of power

lies

that

in

sound

the

what

Pacific

use

is

made

of

such

sizable

The

answer

in the Pacific Northwest.

national

leadership,

Northwest

is

renewed

confidence

dynamic, and

young,

is

going places. Washington and Oregon alone can furnish
enough lumber to build one million homes
annually—
the

entire

nation's

needs.

service

New

industries are seeking
Washington Water Power Company

•establishment daily.
area, where

the residential consumer shows ex¬
for electrical
living, boasts 86%
electric ranges and electric water
heaters.It is difficult for some of our
eastern friends to realize
that where the national
average use of

ceptional

of

residential field stands at
2,775
customers

electricity in the
kilowatt-hours, WWPCo

now
use
an
average of 7,350 kilowatt-hours
Unrealistic though it may
sound, the company
another 500 kilowatt-hours to be

annually.
expects

added to

the

present high level in 1956.
To meet this growing
power

curtailments

Pacific Northwest
eration

to

45

projects, such
on

new

as

in

are

demand, to avert what could be
1960-61, various agencies in the

either

power

building,

or

giving consid¬

developments. Some of these
Day 1,105,000 kilowatt plant

the John

the Columbia River which will

regarded

cost

$310,000,000.

favorable to partnership construction.

as

are

Other

developments will fall to individual companies. In
this
latter class is the WWPCo.
400,000 kilowatt Noxon Rapids
power development now under construction on
the Clark

/Fork River.

The cost is

estimated at
$85,000,000, includ¬
ing transmission, and the plant should start to
produce
power in 1959.
Upon its completion, the WWPCo. will
for the first time in
many years be independent of
power
supplied by the Federal Government.
Another

source

of

development is the newly
organized Pacific Northwest Power
Company, composed
of the Montana Power
Company, Pacific Power & Light
power




"ifs"

that

for

always
"If"

part of the
reports of those

are

the

peace

are

restrained

are

the

the result of over-production
(with inventories gorged
a point where
purchases must be stopped until sales
volume catches up with full
or

to

warehouses); "if"

cates
on

of

the

credit

expansion

highway of

fail

runaway

to

and unsound promiscuous
"ifs."

the

see

purchasing

moderation might save the entire
wark of sound business
against a

than

more

growth which has

of

the

even

come

major programs which

before

we

started

in

coming to fruition this year to
to shippers through greater
efficiency
and improved service.
For example, our

operation

are

Texas

and

California at reduced

for

will continue

total

a

costing

of

to

together

record

take

delivery

freight

14,725

about

orders

cars

$158

for

orders last

186

million.
It's

us.

on

and

diesel

The

cars

also

noteworthy
during the last 10 years, we increased the carrying
capacity of our freight car fleet by 44%, and the number
of cars by 35.9%.

tidal

credit

wave

These

light

time; where

on

are

Also

of

bul¬

unsafe

only

a

part

in

project of

1956,

ern

will

we

Centralized

will expand

complete

Traffic

another

Control

$7

million

installation

that

the capacity of 114 miles of line in South¬

California.

These

only highlights of a great number of im¬
progress.
Others achieved last year in¬
clude new freight services to the Pacific
Northwest,
improved schedules throughout our system, and the
addition of more full-length dome-lounge and "ham¬
burger grill" cars to our passenger service.
are

in

provements

Our

trailer-on-flatcar

creased

and

we

("piggyback")
them

extended

into

operations

additional

in¬

areas

of

California,

Oregon, Arizona, Texas and Louisiana, and
also into the Middle West by linking SP's "piggyback"
with that of our affiliate, the St. Louis Southwestern
(Cotton Belt).
During 1955, we acquired or ordered
1,044 trailers as well as 780 tractors and trucks, and
to

expect

move

our

100,000th

"piggyback"

next

van

month.
For

advo¬

caution

consumer

buying.

more

;

ourselves, we expect traffic movements compa¬
good volume enjoyed by our lines in 1955,

rable to the
when

a
daily average of one and a half new industries,
requiring a spur track, located along them. Indus¬
try just naturally follows people, and industry is what

each

we're geared to serve.

of the

R.

As we see it today, business is in safe
hands. Bank¬
ing is in the hands of capable men and women who are
alert

to

the

safeguards necessary

to

a

seasonal

money

policy.

public bent

on

adventuring in buying and selling through
brokers what the "big board" and the smaller
exchanges

list.
Expressions of alarm are needed from time to
time and appropriate measures are available to "brake"

speculation

runaway

if

and

Building of all kinds
perous

One

year.

broken,

cannot

Production, prices,

as

at

on

has

present

the increase in

problems

records

the

to

status

are

until

more

be

less

than

is

and

is

The

nation

is

strong;

people are full of purpose
to keep it that way.
No hurricane of evil reports, no
tidal waves of pessimism, no avalanche of rumors and
old

witches'

ours.

their

The

tales

men

will

and

change

women

the

of the

prosperity

nation

will

that

go

is

about

orderly living, and the enjoyment of comfortable

existence
More

will

and

pervade

more

our

the

land.

people

are becoming capitalists,
houses, money in the bank, owners
industry and finance, of equity in life insur¬
ance policies, of Government
bonds, and pensions accru¬
ing to them both earned and contributed.
Surely we are
a favored
people, contemplating a future under a capi¬

owners

of lands and

of stock in

talistic economy.

...

400

million

estimated

tons

465

at

in

was

1954,

million

for

Production and demand should

tons.

adequate build¬

its

all

continue to expand annually and by
I960.; will approximate 600 million
This

available.

Savings credits will increase—the confidence of savers
"against a rainy day" will grow—as deposits increase
and the greater
interest items are extended in their
thrift passbooks.

will

the upswing and

on

Production of bituminous coal

pros¬

1955.

will arise

profits

and

Coal is

increasing demand.
a

Our people will live well in the new
year; our chil¬
dren will study under fine school systems—even
though

serious

productivity,
1956.

very bright future.
The coal industry has been
going through very trying times during the past five
years, but with the general upturn
in the economy of the country, as
well as the upturn in the economy
of Europe, coal now faces an ever-

breaking.

ings and personnel

SALVATI

a

needed.

the forecasts for

always expect

particularly when

of itself record

when

paces

E.

President, Island Creek Coal Company

be

The Stock Exchange
officials, while making a reason¬
able attempt to ward off
speculation, cannot police a

preference

saturation

the

successful; "if" the prices of
from rising, affecting ad¬
purchasing power of our people; "if" the
stoppages are not too intensive, either premeditated

versely
work

our

appetite for electrical living. At the beginning
of 1955, consumption of electric
energy in the Pacific
Northwest stood at 7,750,000 kilowatts.' Load
estimates
made by individual systems show
continuing growth, and

tween

in

work

Several
1955 and

carry
reader

to be clogged with ice floes.

were

year ago.

that

prophets of former days could

the

would

we

commodities

time of

it meeting what may be termed

equip¬

enhance benefits

represented

ditions in advance.

vocabulary of the pessimist.

ravenous

new

including $35

in 1956.

units,

whose careers have

fitted them to forecast business

a

of the

year

rising

might be

Northwest,

of

part of our obligation to take

a

We also

their communities.

financial

interjected

nation.

worth

acquired,

ated facility in Eugene, Ore.
Both yards, when com¬
pleted, will expedite handling of freight cars, thus im¬
proving car distribution and increasing car availability.

human¬

attempt to acquaint the
with
the
important
place

hold in

of

men

Banking

an

meet

the

be

in 1954 near Houston, Texas, will go into
operation next
month, and work will continue on another radar-oper¬

only people and that banks
friendly places in which to do

ers

to whether the electric

industry could
growing consumer demands,
have, been dispelled with adequate
plant facilities throughout most of

to

$775

with

year

transportation costs to both shippers and consumers.
Our $7 million ultra-modern classification
yard started

industrial construction planned, finally tell us—business
will be good in 1956. I would not
suggest for a moment
that they are wrong, but a word of caution

shortages which induced certain
pessimism in government circles as

million

almost

new

ucts into Arizona from

more

important place in the programs of
many banking institutions. Such pro¬
grams will stress the idea that bank¬

Now, sim¬
these interpreters of the financial thermometer
with the aid of a divining rod of statistics, and by
consulting the charts showing the economic factors of
production, consumption, earning power, spendable in¬
come, taxes, new housing units to be started and new

and

to

$34 million pipeline—begun last April and starting into
operation this month—can bring refined petroleum prod¬

can,

it is anticipated that
1956 will show similar im¬
War-time curtailments

II

These expenditures are

of

relations

Public

ilarly,

Now

the year

War

We enter the

our area.
Oonaid
J. Russell
They're part of our con¬
tinuing plan to match industry and
agriculture stride for stride. Certainly they show our
opinion of the general outlook for western business

Banking in the nation will be normal in 1956. I can
see no
signs of weakness in the commercial banking
system that would change this trend.
Bankers will police their credits within the bounds

the rivers

provement.

improve¬

to

President and Chairman, Trenton Trust Co.,

The goose-bone

bulging output from our mines, fac¬
tories, mills, and the tremendous
purchasing power of the American

$150

care

whether

with the

World

million.

ment

capital

just

a

pre¬

since

for

This brought our investments

inevitable.

increase of 68

an

kilowatt-hours

ments.

v1'"'

The

electric power over the nation in 1955 totaling 479 billion

we ended
record annual outlay of

a

million

This is

Company

The sale of electric energy suggests a most revealing
index regarding the growth and expansion of our econ¬

Planning ahead for this,
1955 with

than double

public

President, The Washington Water Power

will continue.

tion, wherein all agencies contribute something for the
common
good, it appears that construction delays are

business.

ROBINSON

spectacular growth,
eight-state "Golden Empire" we serve will con¬
tinue—from Portland, Ore. to New Orleans.
It consti-'
tutes the fastest growing territory in the nation and has
the
greatest
potential.
Our longrange estimates indicate the growth
the

accepts the "partnership idea" urged by the Administra¬

MARY G. ROEBLING

v

This railroad is confident that the

of

million for diesel units.

banks

billion

progress.

that

nated

ized

omy.

northwest

to

a

in developing our tax

and

obstacle

serious

RUSSELL\

J.

President, Southern Pacific Company

$117

electric energy.
There is one

D.

-

.Thursday, January 19, 1956

.

.

been

increased

brought

consumption

about

mainly

has

by

the
in energy demands of the
public utilities and by the increased
step-up

demand for steel

making and export.
these expanding de¬
mands for bituminous coal, however, the industry will
be required to open new mines to replace those being
exhausted and closed, and additional new mines to serve
R.

E. Salvati

To

satisfy

This must be accomplished in the
quality, service, and cost through improved
mechanization, automation, transportation, and use. To
the "career" companies, dedicated to coal, will fall this
responsibility. Only with these sources will the "know
how" and "capital" be found to support a sustained and
planned increased productive capacity of bituminous
the

added

demand.

interest of

coal.

The

day of the "opportunist" in coal is diminishing.
more, large consumers of coal are buying the

More and

bulk

of

their

requirements from

the

established

pro-

Volume 183

Number 5460...The Commercial and Financial Chronicle

ducer.
Only from such sources can they be assured of
quality, supply, and service. This makes for a more
stable price structure in the industry and favors the com¬
panies that realize profits are the means to growth.
Nineteen fifty-six

will show improved buying and sell¬
ing "partnerships" in recognition of these facts.

Further, 1956 will bring into being

increase in the

an

number of buyers who are contracting all—or a part of—
their expanding coal requirements on a long-term basis.

The

benefits

to

buyer and seller in these instances are
and are added promise of sustained profitable

numerous

production, with the lowest possible costs.
Despite the technological advances in the mining of
bituminous coal and the higher rate of productivity,
prices for 1956 will be on the increase.
Even with the
favorable

more

market conditions of

1955,

of the
with an

many

larger companies are still operating at a loss or
insufficient margin of profit.
Increased demand has just
recently benefited many of these operations and only

prices higher than at present

keep them

can

on

a

sound

business basis.

Further, while the industry's labor con¬
1957, it is faced with an agreed wage
increase as of April, 1956.
Current-day prices do not
permit the absorption of this increase and it will be re¬
flected in higher market prices during 1956.
tract

a

long-range

point of view, and will react to the over-all benefit of

nation, the

and the producer.

consumer,

A.

S.

conceded

that home

starts

period of high
building fields.

a

be somewhat less

may

in 1955.

On

deficiency

in

home

particular field

of

con¬

home

doors

windows,

.

fields, the
products such as
will

types
expand

as
A.

S.

Aluminum windows have taken their
place in the home building field as a commodity rather
than their previous status of a specialty item.
During
this coming year, we anticipate our largest expansion
in this young industry's history.
past decade.

We

here

at

General

Bronze

Corporation

during

the

have expanded our production facilities for
the purpose of manufacturing low cost aluminum win¬
dows by 200% in order to meet the demands of our
customers for the new year and the years to follow.
past

receivers, including

three

consoles.

increase and

As

Color TV will continue to
make

impact

an

l'

field

is

'

(2) Business Machines—These machines, including elec¬

system
A

hope by others in the broadcasting industry. This

we

will

accelerate

the

transition

from

black-and-white

to

color and it is my firm belief that the sale of color sets
will eventually exceed the sale of black-and-white sets.
NBC

TV

RCA,

has

Company,

subsidiary of

a

telecast schedule of Color Spectaculars
largest in the industry. In expanding
and developing its service to the American home, NBC
is concentrating on the quality of its programs.
Fully
now

a

that is by far the

(4) Radar—A system, designed by RCA for all-weather
is being installed by five commercial air lines

purposes,

in

Affairs.
for

its

increase

is

Also

The "Wide Wide World" is

educational

worthy

informative

of

as

note

programs

well

is

the

on

its

as

a

program

increased

value.

attention

TV

for

to

uses

electronic

air

TV

electronic

and

patible color television is being made at the Walter Reed
Army Medical Center, Washington, D. C.
Research and

work

now

hold

controls

Progress is born of change
that

virtually all types of vehicles.

United

States,

its

customer-to-customer

exchange),

countries,
Puerto

including

service,

was

known

of these

for

new

extended

new

circuits

and
to

now

the

total sales will be in
were

products and services

were

created through

in

from

the

corporation's

recent

$100,000,000

issue, along with other funds, will be

also! rapidly expanding

research, manufacturing and service facilities in the elec¬
tronic and related fields. During the last five years, RCA
has

reaches 21

spent approximately $160,000,000

for additions

improvements to its properties and facilities.

cessful completion of the many

Philippines,
Continued

Rico, Hungary, French Morocco and Tunis.

on

page

a

have utilized this type of construction.
particular performance in this area has been

country which
Our

own

outstanding, and
of

able

feel has justified the making avail¬
plant area for that division of our

we

additional

*

3*

business.
The Aero and Electronics divisions

these

new

progressing in
and dynamic fields and there is every evi¬

dence that volume

increases

are

be looked for in radar,

can

television, radio, guided missile and aviation programs.
Our

past experience supplemented

by known procure¬

suggests that the biggest production period
items should occur in the 1956-57 and '58

ment factors

for

these

periods.

SARNOFF

DAVID
Chairman,

Radio Corporation of America

Total sales of products and

AMPHENOL 8 ELECTRONICS

services by the Radio Cor¬

poration of America, in 1955, will exceed $1,000,000,000
for the first time in its history, thus placing RCA among
the top 25

amphenol-the American Phenolic

the rate

million

a

of America's
We have

in

35

million

a

RCA

a

record that gives all of us
sense of pride in the past

and

a

billion

achievements

in

our

best year on

ward

to

1956

as

record.
a

year

1955

Dividends to
Sarnoff

for the year

069,000

I look for¬
of continu¬

industry,

(preferred,

$3,153,000;

com¬

than its sales volume of $237,000,000 just
and compares with $941,000,000 in 1954.

years ago,




10

will continue in
as

in the past. Again

and small manufacturers will turn to

'building

to

AMERICAN

the future of Electronics'

PHENOLIC

CORPORATION

CHICAGO 50.

applications will

thousands of large

for vital electronic components.

$20,916,000).

greater

amphenol

stockholders, declared

1955, amounted to $24,-

expand both in facilities

'impossibles' will become practical.

this year, as in every year,

as

Employment totaled 78,000 persons,
including 8,000 overseas. Government business accounted
for about $220,000,000 of the 1955 total volume, and the
current backlog of government orders is about $275,000,000. RCA's billion-dollar business in 1955 is 320%
mon,

more

Like the

ing progress.

David

electronics.

startling prediction for 1956.

prosperity in 1956, in the future

electronics,

radio and television establish

dynamic industry:

and in products. New needs, new

arise;

confidence for the future.

Our

no

ILLINOIS

f

participated in the tremendous growth

Electronics will continue to

a

to

quarter of a century. During this period we assisted

in the birth and

a .year.

is

From
years

in

of $1

Corporation-has been

building electrical and electronic components for nearly

industrial companies in the Uni.ted States. It
is equivalent to more than $4 million
business for each working day of the
year. At the beginning of 1920, when
RCA commenced its operations, the
volume of business was running at

and

,

result of the suc¬
projects throughout the
as

used

furthering the expansion and development of RCA's

in the commercial building

construction

not

research, development and engineering.

Proceeds

(tele¬

TEX

illustrated by the fact

pioneering efforts that involved substantial expenditures

territories and

as

as

of RCA's

commercially developed, only 10 years ago. The majority

possessions with 65 countries. During the past year direct

printer

during 1955, 80%

products and services which did not exist, or

communications, RCA's world-wide net¬
the

Future

the bedrock of scientific research,
development and engineering.
We regard research as
the lifeblood
of modern
industry and the basis for
steady growth.

debenture

links

the

RCA has built upon

for the home.

radio

expanding in the fields of education and in¬
The, first closed-circuit installation of RCA com¬

dustry.

conditioner; and microwave two-way
for

control and
other
applications
displays may be required.

Closed-Circuit Television—Use of this form of TV

(5)

path toward higher program plateaus.

of

traffic

is rapidly

High Fidelity ("hi fi") field, both instruments
and records gained in popularity during the year.
To
meet
the
demand, RCA Victor introduced five new
Orthophonic High Fidelity "Victrola" phonographs which
provide highly realistic reproduction of speech and music
As for

air

in

use

where large and bright

government activities.

National

NBC's

the

the

able

esteemed

entertainment

the United

States and by four European air lines to
safety and comfort of passengers, and en¬
pilot to see storm formations up to 150 miles
ahead. A high brightness radar display system project¬
ing images on a four-foot screen for viewing under
normal lighting conditions has been developed by RCA

of the great educational and cultural opportunities

television, NBC

Bizmaq

(3) Military Electronics—New developments in televi¬
sion, radar, radio communications and electronic controls
are greatly
increasing the effectiveness of virtually every
type of military operation.
y\
'
'

Programming

National Broadcasting

The

called

"Bizmac" for electronic data-processing.
computing system purchased by the U. S.
Army is being delivered to the Ordnance Tank-Auto¬
motive Command, Detroit, Mich., where it will
complete
in minutes inventory control procedures that now re¬
quire months.

In 1956, color programming will be substan¬
tially increased by the National Broadcasting Company
and

more

tronic computers and other devices, represent a vast field
for development and expansion.
RCA has developed a

tfae American home and the nation's

on

being

all-transistor

>

gain in momentum and will

economy.

year

Curtain wall

increases, production will

prices will decrease.

are

design and make electronic instruments lighter
compact. R.CA is now marketing pocket-size,
radios as well as a larger "personal size"
portable set designed for extremely long battery life.
and

table model, consolette and \

a

demand

advances

cation of

In the

buyer

the

color

new

follows:

as

tion-wise in 1955, and are being used in a number of
instances in place of electron tubes to facilitate simplifi¬

color

more

radio communication

Saphier
becomes more discrimi¬
nating. This trend has become more
obvious in the past year than at any other time during

the

are

are

(1) Transitors—They advanced technically and produc¬

enter¬
pictures
stimulating the

advantages of

people to acquire color sets. To meet the
demand, RCA has introduced a complete line of 21-inch

an

of

other

and

enclosures

exterior

other

increasingly apparent and

desire of

Industrial

building

aluminum

of

use

and

promise of great expansion. Marked progress is being
made in RCA's development of an electronic light ampli¬
fier; a magnetic tape recorder for television; a high¬
speed electronic printing process known as Electrofax;

centage of the total volume of con¬
the

made

color

more

Progress in Other Directions

stantly expanding and as a result
our anticipation is for a greater per¬

In

become

value

alumi¬

struction expenditures.

and

more

Broadcasting Company is now entering
1955 has been the greatest year in
its history. NBC's emphasis on quality, as well as circu¬
lation, stimulates the public's taste for the better pro¬
grams on the air and encourages others in the industry

the potential usages are con¬

num,

tainment

to follow

the

With

us.

Ty receivers being installed in homes daily, the

The

struction.
In

behind

are

its thirtieth year and

pal, state and Federal construction
projects will, in all probability, in¬
crease and consequently compensate
the

steps

113

Major Developments
Five important areas in which

emphasizing quality not only in
programs of popular entertainment, but in all programs—
Drama, Operas in English, Education, News and Public

Corporation

and, perhaps, as much as 10% less than
the oiher hand, commercial, munici¬

for

initial

aware

SAPHIER

President, General Bronze

is

a

in

The year 1956 should continue to be
volume in the commercial and home
It

Color Television

Last year saw color television
get "off the ground" as
new service and become
commercially established. The

until

runs

Each of these events is constructive from

the

(373)

amphenol

*

114

114

(274)

The Commercial and Financial
Chronicle

Continued,

jrorn

113

page

LEWIS A. SHEA

J.

President, The Connecticut National Bank,
Bridgeport, Conn.

ARTHUR

SCHMITT

President, American Phenolic Corporation

The
be

In evaluating the prospects

of the electronic industry
first look at some of the prin¬
cipal industries which are dependent upon electronic
products. The aircraft and missile arms of the military

six

which

in

inevitable

are

flawless

In

industrial

the

should

temper the lessening
-

higher profits in 1956.

not

good

as

of

A

1955.

as

problem

—and

P.

commercial

M.

>

acceptance of
devices

established a
For instance,
to materially

reduce the cost of extensive calculations and voluminous

through electronics.

retention

record

plications for computing equipment

the commercial

will stimulate

which

Other varied

are

ap¬

being discovered

demand for

elec¬

tronic

components and equipment.
In such complex
equipment, as we have experienced with military gear,
importance of reliability of each component has
greatly increased. Thus (juality standards must be ever
improved.
The advent of automation requires constant vigil by
electronic component manufacturers to insure that they
keep pace with the changes in design prompted by auto¬
mation techniques.
Although automation will require
that many components be redesigned, the occasion for
the

,,

the

elimination

foreseeable.

basic

of

As

electronic

illustration,

an

.

prompted the design of many
and fastening devices.

new

.

components

is

not

printed circuitry has
and varied connecting

.
.

The

manufacturer is at the heart of the
The increasing demands made upon

component

President, The Delaware, Lackawanna and

for

and scientific

electronic industry.

the industry by all segments of our economy for compo¬
nents of greater reliability, more perfect performance
and unfailing accuracy demonstrate the vital role to be
played by electronics in the future.
So long as our in¬
dustry is able to meet these challenges and accept new
ones, there is no limit on tomorrow.

YVestern Railroad

I

has not shared in the so-called boom
of the past year to
the same extent as
many other lines of business. In 1955
the railroads had a return of
only
on

their

obviously too
with 6'%

lic

property
low

on

W. W.

SEBALD

In the year to come, general business throughout the
S. should continue to be very active and since that
will be true, the steel business will also be good.
U.

*

At Armco
to turn out

it

in

did

think

we

the

steel

more

in

steel
1956

industry is almost

sure

Great

regula¬

tion but contract carrier

trucking has essentially no rate
regulation and private trucking has no
regulation what¬

ble

1955.

goods made

of

steel, there

are

Agricultural
on the
highway.

exempt from rate regulation
to

apparent

and

reduce

the

remains in the

it is estimated that
capital expenditures will be about
70% higher than in 1955.

cost
way

R.

W. W. Sebald

may

The

Business

ingots

—

inventory accumulations.

The

year

will be

a

our economy

of

the

steel, make

come

to

a

new

steel's

it

and




the

on

is

low.

is

good

when

Happily,

they

people

this

It's

I
of

our

be

be

prosperous

short-lived.

never

people

as

that.

seen

increase.
sumer

The

loans

more

that any possible

production means

plants
more

mean

jobs,

in all

recessions

more

more

jobs

Edward

D.

Smith

encouraging factor with respect to

con¬

is

that collection records
during 1955 were
generally better than experienced for several years. This

leads to the conclusion
not

reached

that, as yet, this type of loan has
dangerous proportions.

HOWARD

L.

SHUTTLEWORTH II

President, Mohasco

Industries, Inc.*

The outlook for the carpet
industry during the coming
year is, in my opinion, good. Barring political or
psycho¬
logical developments that might reduce consumers' will¬

buy, industry sales could

of

the

of

surpass

the

high

mean more

some

increase

in

sales

the

continuing high levels
employment and consumers' dis¬
The still high level

home

ing

building, the
population,
and

increased interest

increas¬

ever
an

apparent

in home

improve¬

ment programs.
Supplementing these
basic elements are several other fac¬
tors

which should enable the indus¬

try to increase sales of
carpets

try

H. L. Shuttleworth II

in

1956.

new

First,

rugs and

the

indus¬

is

continuing, and intensifying
through color advertising, its pro¬
motion of the merits of

having carpet
Secondly, time-payment
were just getting started last
year,
industry-wide support and promo¬

in the home.

purchase plans, which
have received almost

tion, and promise to have more influence on sales than
they did last year. Thirdly, new merchandise introduced
at the January markets in both the
woven
and tufted
categories embody a number of new surface
techniques

which should attract consumer interest.
And finally,
there does not appear to be any abnormal
inventory ac¬
cumulation at retail or wholesale levels to
retard manu¬
facturers' sales.

This

favorable

situation for increased sales
by the
industry is offset somewhat by the in¬
creasing inroads being made into the American market

American carpet

Continued

will

production,

of

are

posable income.

the

ing their money freely—and spend¬

and

more

high level, but consumer credit
(monthly repayment loans) is also at
high level and there is some con¬
tinuing pressure for this credit to

con¬

ing makes business.

More

somewhat

a

filled

are

Furthermore, this heavy spending
by the people has bolstered the confidence of the manu¬
facturers who produce the goods the
people are buying.
They have already planned to spend over 33 billion dol¬
lars for plant expansions in 1956.
Prosperity is con¬
tagious.. This means that our most powerful businessmen
are betting their billions that America's
future is going
to

the

a

do

simple

as

have

in

commercial

area.

the

of life so
highly pitched or
widely spread as it is today.
Everybody is working and earning
big wages and the people are spend¬
Perry Shorts

business

why the legitimate borrowing needs
of this section of the
country cannot
be accommodated
by the banks in

business,
filled with fear,

are

a

credit
requirements, but
there does not seem to be
any reason

high, and "slumps" when
When

be

stringent

bad

of

so

R.

to

increased
means

pectation

or

confidence

confidence, they

confidence

better grades

industry.

per capita—an all-time high.
People's wants are
satisfied, and with the expanding uses of
steel
and with Americans
buying ever increasing quantities
of over-the-counter
goods made of
steel, we at Armco
see a clear
pattern of continued growth for our
industry
and our company.
never

is

with

new

everyone is a consumer of steel from
the cradle
grave.
This year our total
consumption of steel
required the production of over
1,400 pounds of steel

-

this

demand

After

walks

of

the

.^ingots

good.

very

Atlanta, Ga.

levels
of
1955
by 5 to 10 %.
The
economic factors that support an ex¬

people. Business "booms" when

depending

Today,

to

stability

must be assured.

business

depends

production record

and

is

to

seems

in 1956

1956

they don't.
new

further indication

growth

respect

South,
loan

which

sag,

SHORTS

for

of

assumption at this time.

ingness to
PERRY

whether

—

development of

ours

not

With

13

closely tied to the trend of gen¬
eral business and no
longer the "prince or
pauper"
industry it was in the past. The
expanding uses of steel,
along with

does

sound

the

far and to achieve this

fidence

Thus 1956 could bring another
for our industry.

place in

so

SMITH

haps the strongest loan demand in
many years.
From
standpoint of banks themselves, this indicates con¬
tinued prosperity
during 1956, as¬
suming that the general economy

(including 14 Pros¬
Depressions, large and small), I have
believe that both Prosperities and
Depressions
are
largely man-made,
and
that

and

However, if capital expenditure programs move
along
as planned, steel
production should be somewhere be¬
of

to

Adminis¬

the

50 years of active business life

over

perities

suming industries.

tons

and

public. Much
of technological improvement than

Outlook

—

million

service

D.

any

:

.

,

Banking in the South enters the year 1956 with
the
highest commercial loan volume in its
history and per¬

President, Second National Bank and Trust
Company of Saginaw, Mich.

be increased.

It appears that state and local
government spending for
schools, sewers, water systems and other
public con¬
struction will continue to rise.
Money rates will deter¬
mine how fast these
programs will proceed.
Present indications point to the
prospect of steel pro¬
duction at substantially full
capacity through the first
half of 1956. By the third
quarter it is possible that the
pressure for steel may ease somewhat
due in part to
the normal seasonal decline in
demand from some con¬

upon

its

for

program

Not only are commercial loans at

of

equality of competition

likely to be cutback, and

120

of

has been accomplished
of earnings and

Federal expenditures for national
security and other government proj¬

and

students

prosperity

EDWARD

to modernization and
has spent tremendous sums for
technological improve¬
ment and research in its effort to
improve the quality of

industry,

sound

sure

President, The First National Bank

Th|e railroad industry is alert

ture. It is expected that
capital ex¬
penditures this year will be at least
10% above those in 1955.
In our

115

all

.It is earnestly hoped that Congress will
recognize the
necessities of the situation in
considering legislation rec¬
ommended by the Cabinet Committee.

Spending for new plants and
equipment appears to be one of the
brightest spots in the business pic¬

tween

far looser pic¬
commodities are
a

vendors—have created serious
transport sickness.

crease.

ects are' not

airlines publish actual

rates but the unscheduled
airlines have
ture of rate supervision.

users

many indications that steel demand
in the'capital goods fields will in¬

own

Pipelines have limited supervision from the In¬
terstate Commerce
Commission, but inland water car¬
riers with their bulk
exemptions as contract carriers do
not have to file and
publicize their rates. Nor do private

is

Administration has

the

.,

abuses, and therefore great public
problems, have crept
into our transportation
picture. The railroad industry is
heavily regulated, based upon its long-since gone
monop¬
oly pattern. Common carrier trucking has rate

certificated

leanings, we
was never as prosperous

tration.

transportation that,
under todays
competitive conditions, these
varying de¬
grees of regulation and government
support, together
with misrepresentation as to
types of carriage, e. g., not
really private trucking—indulged in by some

While there may be a less urgent
demand for certain consumer dura¬

of

dollar"—a

report on
report has rec¬

The

country

restoring confidence in the
people; and that it has accomplished all
this, as Sterling Green suggests, through the
redemption
of "peace, a balanced
budget, reduced taxes and a
minds

changes in the national
transportation policy to fit the needs
of the day;
proposing less regulation
of all transportation
Perry M. Shoemaker
agencies and
requiring that competing forms of
transportation be governed by similar rules.

carriers.

our

it is today; that the
Eisenhower
been amazingly successful in

ommended

water

year

job, every school, every city and

every

as

railroads in the face of modern con¬
ditions as exemplified
by the Presi¬
dent's Cabinet Committee

It

than

upon

must all admit that

and
10% or more for
other industries.
My optimism for 1956 is based on
my
belief that there is a
growing
appreciation of the importance of the

soever.

President, Armco Steel Corporation

election

everybody. And our
Administration also knows that it is
Private
Enterprise and not Government, that
makes our country
prosperous; that our people want
jobs, not bureaucrats
and "give away"
programs; and that the best friend of
the people is not the
politician, but the business interests
of America which furnish
the jobs for our 65
million
workers—and whose
succqss or failure casts a profound

pub¬

utilities

This

this

a

home in the whole United States.
Regardless of our individual political

many

transportation.

do

can

lot.
Washington knows that when
prospers, everybody
prospers; and that any
law that hurts
business, hurts

every

contrasted

better for return

or

Of course, the farm
over-produc¬
football (with a barrel of

political

a

good

it

influence

investment,

when

can't

building

present

Company

believe the railroad
industry faces the new year with
optimism despite the fact that the
industry as a whole

4.3%

you

business

SHOEMAKER

new

markets, the very wide
automatic
computing
Arthur J. Schmitt
commercial accounting
/
calculation has already
wide market for electronic components.
banks and insurance companies are able

is

votes at

-

loans made with great discretion.
fair year but

spending for

and

stake) and the politicians will never allow it to
be corrected
by the old reliable economic
"supply and
demand" formula which
quickly solves the over-produc¬
tion problems in all
other lines of business.
And so,
there will be some
ripples here and there, but on the
whole, and barring serious labor
strikes, another good
business year is
clearly indicated. Even the poker-faced
bankers are
beginning to smile.
And finally, it's a sure
bet that the government will
go "all out" tod keep business

Inventories should be watched and
Lewis A. Shea

—

constantly

tion

first

The

demand.

operation

and

the

be easily said, will
last
quarter,

can

prosperous.

son

the

of
electronic devices will of necessity
replace manual means. At the same
time greater emphasis will be placed
al/3 on weight and space saving.
the

future,

think

I

more

per year.

however,
will
not
maintain
the
earlier trend but the Christmas Sea¬

and the even higher
tudes

months, it

be

and

still

Expansion feeds on itself
expansion as long as we are

Nationwide, business leaders in such important fields
steel, chemical, housing,
petroleum, transportation,
merchandising, etc., are predicting both higher sales and

impression of the outlook

year

means

goods.

as

be

election

altitudes now realized
speeds and alti¬

and

speeds

can

a
lessening off but still a
prosperity. However, it is an

high

in their own race for
higher speeds, greater altitudes and
increased safety.
Most of these ob¬
jectives are best attained by the use
of electronic devices.
At the high

business

by many contributing
If it were not a Presidential

my

would

income

Thursday, January 19, 1956

.

plants and producing new customers at
the rate of
11,000 new babies per day, or 4 million

affected

year,

engaged

are

stop

more

.

new

1956 outlook for

factors.

for 1956, it is necessary to

income, and
more

.

*Outgrowth
ander

of

Smith, Inc.

merger

of

Mohawk

Carpet

Mills,

on

page

Inc.

and

116
Alex¬

Volume 1S3

Number 5460... The Commercial and Financial Chronicle

(375)
the amount and size of their
mitments. It is reported that

Our

Reporter

Governments

on

com¬

some

of the institutions which have
not,
been too much concerned with the

distant Treasury issues are
moving out of the shorter
obligations into the discount 2 xk %

W. W. Hibberd Officer
Of Marine Trust

more
now

By JOHN T. CHIPPENDALE, JR.
The
to

Government market

be

in

of

one

^periods,

which

seems

for

Up to now, there has been

a some¬

that it will

means

credit.

in-between

those

and

what

take time before the indefiniteness

.

demand

increased

seeking
term

though

current

lean

towards

to

appear

'

the

viewpoint

been

seen

that

the

peak

rates, the action of the mone¬
tary authorities so far indicates a
continuation of the policies which
have been in force.
The Central
Banks

still

are

offsetting the return flow of currency from circulation and the sharp decline in
loans.

issues,

The
is

trend

being

market.

money

.

J}f

worx

in

along

in

with

tax

responsible for

with new
issues,

selected

switches,

the

being

increased

ac¬

New York City banks, it is
reported, have been buyers of

certain of the
rities

in

competition

of the smaller banks.

some

pension funds
ket

distant matu-

more

mild

for

bonds.

the

with

Public

still in the

are

longest

mar-

Government

?

'

Peak in Rate Uptrend Reached?
It
not

few

be

to

seems
a

the

opinion

of

market special¬
ists that the peak of the uptrend
money

in money rates
if not already

has been reached,

past.

This

could

conjunction

close

very

the

future

picture

be

of

the

effected

no
small way by what takes
place in the aforementioned eco¬

It

appears

deal

of

the

thought
that

in

the

though

as

current

the

trend

money
of the

worst

market

ters that for

will be in

under

not,

there

such

conditions.

place

far

as

as

-

concerned.

the
are

It is evident that any
of
the
demand
for

lessening

money, and credit

will have

a

fav¬

be

indicate that
abrupt changes in

the action of the powers that be.
It is evident that the trend of eco¬
nomic conditions is
an

important

future

going to have

influence

course

of

the

upon

money

the

mar¬

ket, because the policies of the
monetary authorities will still be
geared

what

to

develops

in

the

business picture.
If

the

money

top has been reached in

rates,

as

some

believe,

then it must be assumed that the

peak of

the

boom

has

also

been

if not already past. If the
business boom has run its course,
and a leveling off is in the mak¬
ing, then the trend of interest
seen,

rates
ness

ease.

term

will

if

be

not

This

a

towards
certain

means

money

market

less

tight¬

amount

that

the

will

orable

effect

the

upon

of

shortbe

the

first to reflect any change in the

P.

Hib¬

berd,
who
joined the

Living¬

Penobscot

sharply in the near-term

rities

also,

sharing

to

not
as

the

rapidly.

in

the

trend,

extent

same

and

William W. Hibberd

Mich.

added

to

the

staff

Co., Penobscot

of

New

York office

on

of general market

municipal
department.

ations of the

oper¬

decided

these

to

the sidelines have

make

commitments in

securities.

Treasury

The

obligation,

GRAND

3%

of

1995, has been and still is the
leading issue in the mote distant
Government market.
some

RAPIDS,

Mich.—Wil¬

liam Jastrow, Jr. is now with Con¬
tinental Securities Co., Inc., Peo¬
ple's National Bank Building.

Even

market

money

though

specialists

believe this security is outdistanc¬

ing certain of the other bonds, it
continues to have

a

good demand

in spite of the profit-taking which
has appeared from time to time.

There also
better

seems

to be

interest

;

(Special to The Financial Chronicle)

.

ST.

-

:

•

LOUIS, Mo.—Keith Forister
is

now

affiliated

with

Metropolitan St. Louis Company,
315 North Seventh Street, mem¬
bers

of

the

Midwest

Stock

Ex¬

Dammers

has

George

—

D.

joined the staff of

the
Walter J.

Murphy

that

in

sales

of

shares

of

the

plans

may pur¬

company's

Draper, Sears Adds

Day

BOSTON,
Robertson

BOSTON, MASS. —Vernon S.
MacDonald has become associated
with

Chas.

A.

Washington

Day

&

Co.,

Court

at

Inc.,

Streets,

staff

of

Mass.

—

has been

George

added

to

Draper, Sears & Co., 50

Congress Street, members of the
New York

and Boston

Stock

Grillo has

Mass.

BOSTON,

Joseph

—

J.

joined the staff of Dean

Witter &

Planning

(Special to The Financial Chronicle)

(Special to The Financial Chronicle)

BOSTON,

Co., 19 Congress Street.

COUNTY

DENVER, Colo.—Paul A. King
become

affiliated

lumbia Securities Co.,
table

with

Scott is

Mass.

—

George

ning Corporation of New England,

Inc., 68 Devonshire Street.

Co¬

Managem't

Condition

Mat-

of close of business

as

sumoto

of

has

been

Hamilton

for

added

to

the

December

31, 1955

Management

Corporation, 445 Grant Street.

Resources

-

$111,352,997.40

-

-

u

Joins Honnold Co.
(Special to Tiie Financial Chronicle)

Colo.

—

Charles

U.

E.

Lewis has become connected with

$16,901,426.33

S.

State

Government
and

Other

&

Co., Inc., 524 Seven¬

ond

and

Banking

1,474,330.41

*
25,805,203.91

loans

11,215,411.43

Discounts

ond

Accrued

10,812,710.96

.

23,009,941.71

Houses

Furniture

Other

Obligations

Securities

Guaranteed

or

Mortgage

Loons

19,608,455.95

loans i—

Insured

First

Obligations

Municipal

Bonds

Mortgage

teenth Street.

up

COMPANY

Statement of

DENVER, Colo.—Susumu
staff

BANK AND TRUST

Inc., Equi¬

(Special to The Financial Chronicle)

.......

Fixtures

Income

C

KENNETH FULLER

COWLES ANDRUS
Executive

..............

l

President

1,567,873.61
366,237.69

Receivable

Assets

391,606.56
199,798.84

Vice President

NORMAN BRASSLER

Executive Vice President
TOTAL

$111,352,997.40

Amounts

shown

ore

Valuation

net, after

C. WELLINGTON DEY

deducting

Executive Vice President

Reserves

IIAIIIITIIS

.:

Deposits

•

$100,804,140.51

Reserve for Toxes,

(IF

Accrued

V.

Interest,
Discount
Other

WIRES

Collected,

Common

•

CABLES

CONDUITS

Eorned

Not

499,660.49

CABLE

CORPORATION

ROME, N. Y. and TORRANCE, CALIF.




6 Convenient Offices

\

79,860.40

PATERSON,

J.

N.

4,500,000.00

...

Undivided

%

877,920.00

$2,250,000.00

Profits

PASSAIC,

1,918,207.05

N.

J.

»

____________

,

TOTAl

Capitol

LITTLE

Funds

8,668,207.05

!

FALLS,

$111,352,997.40

In addition to the above, assets held in the
Trust Department total

ROME

.......

Payable
Stock

Totol

°

423,208.95

etc

liabilities

Dividends

Surplus

Expenses,

$24,203,953.69

County Rank
AND

TRUST

Member Federal

J.

with Investors Plan¬

now

Paterson, Passaic, and Little Falls, New Jersey

Building.

Joins Hamilton

Ex¬

changes.

With Investors

(Special to The Financial Chronicle),

has

E.
the

members of the Boston Stock Ex¬

;

(Special to The Financial Chronicle)

AURORA, IColo.

is

consecu¬

vear

organization

Joins Witter Staff

some¬

step

This

tive

funds at regular intervals.

(Special to The Financial Chronicle)

With Renyx, Field

buyers

to

ment Plan.

third

change.

change.

Honnold

inclined

com¬

(Special to The Financial Chronicle)

Metropolitan St. Louis

the 2V2% Government bonds, with
now

the

Breed, Jr., is with Burgess &
Leith, Hospital Trust Building.

Joins Chas. A.

With

DENVER,
a

around

of

PROVIDENCE, R. I. —William

Cash

Good Buying in Discount 2^4s

what

fund,

received

the top award
for 1955 sales

M.

longest

the

million

mutual

Columbia Sees. Adds

enlarged demand for the
longer-term Government obliga¬
tions, because soma of the buyers
on

$100

chase

(Special to The Financial Chronicle)

an

were

Group Se¬
curities, Inc.,

through which investors

With Burgess & Leith

Heavy Demand for 3s of 1995

which

of

Monday, Jan. 9, will be in charge Mr. Murphy has led the national

(Special to Tiie Financial Chronicle)

According to reports, there has
been

Group,
Inc., sponsors

in

bank

their

M.

Arthur

—

Renyx, Field & Co., Inc.

-

Distribu¬

tors

odic Invest¬

De¬

partment

With Continental Sees.

sec¬

distant matu?

more

ropolitan Area
for

pany's Peri¬

the

money

This

however,

will

Co.,

of B. C. Morton &

Stocker

takes

not

ther

R.

Building.

what

future course of interest rates

but

inclined

markets

S.

J.
Murphy,
Regional
Manager for the New York Met¬

Municipal Se¬

has been

^

to

does
••

Gold

plateau. The
extent of the leveling off process
which is being looked for in the
economic picture will determine
a

fur¬

be

&

the

Award

has

Mr.

while interest rates

a

sort of

a

ities

not

with

DETROIT,

is

tightening
process is over, and this is being
interpreted to mean in some quar¬

tor, with the

money

Mich.—Donald

is

Crouse

by

bank.

(Special to The Financial Chronicle)

of

most

the

made

Group
'
to Murphy

Walter

curities

great

a

be largely aca¬
demic, since the monetary author¬

should

of

New

York, accord¬
ing to an an¬

B. C. Morton Adds

market. This influence will be felt

tighten

Trust

nomic forces.

term rates would

•

DETROIT,

scrutiny,

trend

will

The

Company

Livingstone, Crouse

Marentette

struction, automobile production
and sales, and inventories are also
given

of

Western

Building.

because

been

Marine

(Special to The Financial Chronicle)

as

prime bank rate and other short-

.

dent

areas.

With

of the

that the question of further
increases in the discount rate, the
mean

of

has

Assistant1 Vice-Presi¬

advices, a
the
buying

banks, mainly in the mid¬

west

loans

in

market,

town

factor,
the
trend
of- consumer
loans, home and commercial con¬

business

commitments

part

Hibberd

nouncement

course

In

substantial

to

W.

an

which is being done in these bonds

stone,

being

tivity.

.

n^ea:

closely

very

According

with this important money market

Government
.

watched

bonds.

William

elected

coming from the smaller out-of-

part

commercial

clue to the future

a

Volume, according to reports,
has picked up somewhat in the
.

>

of

funds

the

with a fair
being put to
tax exempt obligations.

has

in the uptrend in inter-

vest

;

in

this money

Even

opinions

v

of

amount

outlet

an

which surrounds it will have been
resolved.

-?

money

Distributors

115

COMPANY

Deposit Insurance Corporation

N.

J.

The Commercial and Financial Chronicle

(376)

116

there

114

Continued, from page

All American carpet

carpet.

by foreign machine-made

producers will be adversely affected by this loss of sales,
elthough the major effect will be felt by manufacturers
with heavy wilton volume.
profit outlook assuming that 1956 sales will at
equal 1955, appears to be about the same as 1955.
Profit margins remain modest. Although wool costs may

it

seems

end in sight to this steady

no

improvement

the Seaboard looks forward, along with the

and

region

to a year of good business prospects in 1956
opportunity for even more extensive economic
expansion.
serves,

and

an

lewis

smith

m.

The

be

edging

the continuing developments in man-made
increased acceptance by consumers, to¬

up,

-libers and their

carpet nylon, should

gether with the drop in the price of
tend to stabilize raw material costs.

The year 1955 witnessed the greatest

industrial growth
in the history of Alabama. Capital investment announce¬
ments for new plants and for the expansion of existing
plants, was approximately $400,000,000.
*
'
A

nationally-known

the

of

few

manufacturers

announcing new
plants for Alabama in 1955 were:
Marathon Corporation; National
Gypsum Company; Container Cor¬
poration of America; Consolidated
Chemical Industries, Inc.; Interna¬
tional Paper Company; International
Color Printing Company; F. C. Huyck
& Sons; Allis-Chalmers Manufactur¬
ing Company; Gulf States Paper
Corporation; and Coosa River News¬

SMITH

C. It.

American Airlines, Inc.

President,

1956.
For that reason, gross income for the airlines should
continue to grow. Profit margins will be narrower. The
airlines with costs below the industry average, with
be good in

conditions should

business

General

factors,

load

reasonable

will be the

The airlines now on
dividend basis should be
continue payments at a rate

profitable.

more

regular

a

able

to

approximating those of recent years,
and new equipment purchases should
not affect that ability in most cases.
There has been a great rash of
new
route
authorizations
by
the

is

The

1960.

companies.

factors

suitable load

if

airplane,

be maintained.

the larger machines can

during the following years. Within ten years it is prob¬
able that most of the conventional aircraft of today will

have been dis¬

have been retired to the shorter runs, or

air¬

posed of. The long-term trend is definitely toward
craft powered with turbine engines.
greater utility of the new service,

greater time-

saving at approximately the same total cost, will bring a
new and renewed era of growth for the airlines.

smith

w.

john

President, Seaboard Air Line Railroad Company
The

prospects for continuing good business in 1956
are perhaps even
brighter than they were for 1955 at
the commencement of that year. Last year was a good
business year.
There are good reasons at the moment
to
believe that this year will be
equally good, or even better.
A steady increase of population in
the six states served by the Seaboard
Virginia, the Carolinas, Georgia,
—

Alabama

indicates

—

were

industries of

located
in

lines

than

more

Star Cement

facilities

Furthermore, there
rise

the

states

in

was

capita

per

construction

dollar

program

electricity will more than double in the next 10 years.
demand, which in 1955 exceeded 1,260,000
kilowatts, the company plans to invest in the next three
years approximately $150 million for additional facili¬
ties. Of this, about $36 million will be spent during 1956.
Last month, the company filed applications with state

income.

is

reasonable

indeed

to

that

expect

this

trend

will

in the Seaboard's territory.

continue

duction

has

caused

the

establishment

of

number

a

of

.food processing plants to utilize this increase, and there
also have been other concerns, either new or
enlarged,

dealing in chemicals, furniture manufacturing, steel fab¬
rication and mining which have added to the business

activity in the
of

these

expanded

electric

board's

pany

interests,

a

result

total

the

generating capacity in the Seaboard's
increased by 15% over the preceding year.

was

During
demand

the

on

past

management

placed

heavier

orders

delivered in 1956.

freight
weight

there

year

also

the Seaboard's services.

even

an

diversified

and

as

power

territory

be

Again in 1955, partly

area.

cars

demand

for

this

2,400

steel

It

also

increased

an

that

year,

new

During the past

in service.

stainless

believe

to

reason

was

This gives the Sea¬

and

freight

year

there

the

cars

com¬

to

it put 1 000

ordered

25

new

will

be

new

light¬

passenger

cars,
including both
of which already are in
service and the balance expected within the
next few

sleeping

cars

and coaches,

some

weeks.

the

continued

over-all

industrial

growth

of

Alabama

growth in the territory served by the Seaboard.




Yet

compensating

If that situation can

creases.

service

the last
charge in¬

be corrected, we are opti¬

W.

Based

on Alabama's
abundant mineral and forest re¬
excellent climate, abundance of water, easilytrained workers, good transportation facilities, a favor¬
able political climate, an ever-growing market for goods
and services of all types, and the whole-hearted enthusi¬
asm of its people for industrial
progress, the continued

We feel

of

the

certain

best

that

1956

indicators

of

progress

of

area

an

will

Never has U.

no

exception.

the

is

the

expansion of the electric utility, be¬
the

cause

service

it

provides

meas¬

the net growth of all businesses.
The Florida Power & Light Company

ures

serves

tion,

its

load

capacity at the
Plant, in the Miami
total

our

897,000
our

system

KW,

more

pletion

the

85,000

Palatka

our

dale

Power

struction.
to

addition
on

to

McGregor Smith

the St.

load

increases

of

50%,

units,

ability to

all within

a

serve

anticipated

short

three-year

period.
It

is

enterprises

significant in appraising the future to note that

for

area—one of the world's greatest winter and
playgrounds to which airline advance reserva¬

the

year's—has

1955-56

now

planning

are

they

double-checking and
to insure maximum
added capacity for each

are

triple-checking
increment of

dollar

expenditure.

of

For

that most basic of
steel, is concerned
with the problem of financing the
tremendous expansion that seems in¬
example,

industries,

our

W.

C.

Snyder, Jr.

minimum

necessity to
support the growth of the U. S. economy. While esti¬
mates vary, a conservative guess is that steel making
capacity must be increased at least 25 million tons in
as

a

the decade ahead.
Some of this may be provided by rounding out exist¬
ing facilities. This "tag-on" expansion is relatively eco¬
nomical, costing perhaps $150 to $175 per ton of added
annual output. Unfortunately, the opportunities for this
type of expansion are rapidly exhausting.
Soon, steel must venture on the more expensive capital
road of building virgin capacity. This will cost roughly
twice as much as the tag-on expansion, the estimates

of

unit

all

season

were

become, at the

operations and

equipment.

Engineers

urged to develop new potential from developments.

possible contribu¬

This

is

new

a

a

same

third

above

last

time, the largest

challenging horizon not only for the

man¬

in the steel producing industry, but for companies

like

ours which specialize in developing and manufac¬
turing the cost-saving equipment that increasingly estab¬
lishes this basic industry as a highly mechanized opera¬

tion.

The

technological advance of the steel industry during
been tremendous. One of the re¬

the past 20 years has

sults, apart from increasing steel workers to one of the
most

highly paid employee groups in the world, has been

the lifting of steel

try average.

the Miami

tions

but

agers

addition to our Lauder¬
Plant, just north of Miami, is under con¬

our

supplier of capital goods and
services, Blaw-Knox is
line observer of this trend.

techniques;; Purchasing agents scan the
suppliers critically to extract competitive savings.

A 320,000 KW

increase

front

tions from

This addition will consist of two equal

will

a

Scientists and researchers explore the

be put

additions

a

ance

into service in 1957, the second in 1958.
This one addition will almost equal our total system
capability so short a time ago as January, 1950. These
one

As

engineering

are

which, with 8,000 KW increases in other
units, will put another 93,000 KW into service around the
of 1956.

dollar.

operators are planning expenditures with minute care.
serviceability and cost perform¬

River

middle

to

at least on this

Technicians analyze the:

bringing
capability up to
than four times

KW

the

prosperity can

basic

point:

ing the capital needed to finance demanded growth, steel

area,

Power Plant

be assured
industry, no less than
end consumer, is shopping around
get big value for its spending

current

of

put

Day system capability. We
have well on the way to com¬

Johns

welding

we

1955

of generat¬
Cutler Power

V-J

now

a

ranging from $300 to $350 per ton of capacity.
Faced with this big problem of generating and enlist¬

155,000 KW

ing

experienced such

the

center

During

area.

S. industry

in

third of the State's popula¬

a

with

Miami

SNYDER, Jr.

competitive spirit with high level demand.
Economists who express concern about the soundness

dicated

be

CORDES

President, Blaw-Knox Company

long-term expansion as never before,

of the nation.

economy

sources,

summer

Within the past few years there has been
spectacular

most concern is increases in equipment
rates which are currently

mistic about the outlook for the New Year.

Industrial

in

the

and

into service

Industry in the Seaboard's territory is becoming much
more diversified.
The region's growing agricultural pro¬

good level.

limestone

costs and wage

without

years

faith

general

capita gain in income was
higher than that for the nation generally, a trend which
has been noticeable for the past few years.
New pur¬
chasing power is of course generated through increased
family incomes, and business is accordingly stimulated.

sharply, and we are
this demand will con¬

taking place, and which have occurred during
three

of

Federal

One
John W. Smith

R. H. Smith

regulatory authorities to begin work on a
$100 million development on the Coosa River, which
over a period of 10 years will involve the construction
of four new power dams and the raising in height of an
existing dam. Thirty million dollars is being budgeted
for hydro-electric generating facilities on the Warrior
River. In addition to this hydro-electric program, work
is under-way on 550,000 kilowatts of steam-electric gen¬
erating capacity. The capital outlay for new facilities
is the Alabama Power Company's way of backing its

and

nesses.

this

a

To meet this

her
history. But that is no longer news. Each succeeding
year establishes new highs in all industries and busi¬

In

serves,

the Seaboard

Export

coal has like¬

traffic, such as cement
products, and heavy
chemicals, is increasing in
our territory.
So the outlook is en¬
couraging.
The feature of the present situa¬

and material

pace

output.

industrial

tion that gives us

in many locations to serve
a growing market for goods of all kinds.
Long range forecasts by Alabama Power Company in¬
dicate that due to the developments under way, the use
rapid

a

volume

Other freight

many

at

generating industry, an¬
user
of coal, is at

increased

tinue at

constructed

in

Chairman, Florida Power & Light Company

contin¬

a

encouraging

an

substantial

record

wise

new jobs and has stimulated activ¬
fields.
Birmingham, Mobile and Mont¬
gomery are becoming more important centers of dis¬
tribution.
Regional offices and warehouses are being

ity

power

other

has

Florida has completed the most prosperous year in

were

rate of per

It

tric

a

and

McGregor smith

Seaboard's

the

Plant

Company

Railway

experienced

improvement in the general business situation as com¬
with the previous year. The steel industry, an
important
consumer
of
coal, has

created thousands of

100

expanded by more than a score of
large companies in this same period.
ued

have

pared

Company; Central Foundry Company; and

multi-million

This

permanent char¬

a

along

1955.

we

Western

in mid-1954 to nearly 100% of ca¬
pacity at the present time. The elec¬

economic growth of Alabama is inevitable.

potentially greater growth in many
As a likely illustration

acter

1955

bama plants are: Republic Steel Cor¬

m. smith

other fields.

new

During

smith

and

Ala-

their

of

expansion

nouncing
Lewis

of

coast

will be in widespread use

will be available in 1959, and

there

h.

r.

President, Norfolk

Pullman-Standard Car Manufacturing Company.

conventional

this,

of Florida's sound economy in 1956.

gradually
increased
from
an - ap¬
proximately 65% capacity operation

Capital requirements will increase
substantially, through need to con¬
tract for the purchase of new equip¬

Service of four and one-half hours from coast to

of

anticipate the continued steady, rapid development

Porter

airplanes, both
the turbo-prop and the turbo-jet, should have the ability
to produce air transportation at a cost lower than that

and

_

We

hopeful that

of public

tests

usual

the

by

spite of high capital cost, the new

Florida

manufacturing jobs increased 15% and this rate of devel¬
opment has been closely maintained through November,
the latest reported month.

Foundry Company; Connors Steel Division of H. K.
Company; Reichhold Chemical Company; Lone

to

principal airlines have in some cases already met this
requirement through the negotiation of long-term loans

The

In 1954, when the annual rate of manufacturing
employment in the country dropped 5V2% there was an
increase in Florida, and in the Miami area that increase
was 8.7%.
During the first half of 1955 the country as
a whole just about
broke even, but in the Miami area

demand for American

remains

ment, most of it to be delivered in 1959 and

on

the

print Company.
Some of the major companies an¬

convenience and necessity.

the

was exceeded
by only 10
nation, and percentage-wise it was ex¬
ceeded by only one state east of the Mississippi, where
seven of the county's eight great manufacturing centers
are
located.
Its industrial growth is both rapid and

in

(Alabama), Inc.; Ideal Cement Company; Scott Paper
Company; Hazel-Atlas Glass Company; U. S. Pipe &

tified

for

This numerical increase

1947.

states

be

the Civil Aero¬

It

Board.

nautics

In

developing manufacturing center in Florida.
And, in Florida, factory jobs have increased 50,000 since

that this rate of parelleling
needed or that it can soon be jus¬

agency,

proven

from insurance

and fastest

poration; Olin-Mathieson Chemical
Corporation; Reynolds Alloys Company; Stauffer Chem¬
ical Company; Monsanto Chemical Company; Courtaulds

regulatory

C. R. Smith

Thursday, January 19, 1956

stable.

President, Alabama Power Company

least

...

profits

more

closely to the all-indus¬

The need, however, is for steel to

pace

in¬

dustry in profitability, and thus to generate the financial
resources

need for

growth.

I believe this will be accomplished.

The future poten-

tial from technical advances and still greater mechaniza-

t

Volume 183

Number 5460... The Commercial and Financial Chronicle

tion exceeds the achievements to date.

in

opments

The rise of devel¬

improve the efficiency of
iron-making and metal refining; greater use of pelletized ore and higher blast furnace temperatures, thus
permitting more output per foot of hearth and lower
oxygen

to

use

coke

consumption; improvements in automatic pouring;
refractories; in furnaces; in rolling and conditioning

in

facilities—these and many other developments have not

yet made their maximum contribution.
There is also the rise of chemical engineering in steel
making, which will permit more salvage and extract
greater values from raw materials and by-products.
And in time steel may develop, perhaps through coop¬
erative

research

capital routes to

locating

on

crash

a

new

capacity and to

the

on

flexibility in

more

total

The

economy.

same

be said of

may

the growth movement and the rapidly advancing tech¬

nology in the dynamic field known as the chemical process
industries. They, too, are hard buyers, extracting every
competitive advantage, feeling the compulsion of stretch¬
ing their capital resources over the maximum frontier
of growth.

And

it goes,

with one industry after another feeling
competition, of the need to reduce costs, to
develop capital for growth, and to obtain the maximum
so

the lash of

progress and

utility from each dollar of capital expendi¬

Much

tures.

realize that

we

like to

would

I

as

sell

situation is

this

easier

to

Our economy has more

self-correcting and progressstimulating ingredients than many people may suppose.
This is a 24-hour-per-day, 365-day-per-year battle on a

one.

frontier that has, as yet, no

visible end.

JOHN I.

SNYDER

Executive

Mainland

Economic

During the
servers

as

Development Administration,
New York City

1955,

ob¬

the world visited the Common¬
Rico.
Representing such far-flung

Africa's Gold
Coast, Guatemala, Korea, Thailand,
Brazil and Israel, they came to see

Liberia,

Iran,

Egypt,

just how
the

size

Burma,

test-tube island

one

of New

Jersey)

was

(half

lifting

itself up by its economic bootstraps
without the aid of government hand¬

outs, dictatorial controls
planning.
In
the
same
period,
equal

number

but

this

ferent
ine

a

time

toured

mainland;
I.

Snyder

taxes

almost

an

with

of

for

dif¬

exam¬

profit incen¬
on the U. S.

them,

decade,

S.

Rico,

somewhat

a

specific

among
a

U.

Puerto

tives widely promoted
John

a

no income
large labor

pool, pre-built multi-purpose fac¬
tories, worker training and selection, low freignt rates.
-Neither group
On the borad

was

disappointed.

Puerto Rico con¬
a
pattern of growth that has been accelerating
rapidly since 1940. Net income, a good barometer, was
up to $990,000,000, roughly three-and-a-half times that
15

proofs of this rise

dence in 1955.
new

vision

put

were

very

this
1955

development,
showed

1954.

a

sales

moderate

Indications

point

better year in 1956.
The growth of the

beckoned

from

the

were

terns

of

Through

estimated

the

American

For the

12

States.
Public acceptance

of canned goods is increasing con¬
stantly. Replacement of the unsanitary bulk measuring
and merchandising of the past with the attractive and

ing 1956, manufacturing income at close to $160,000,000
will top farming revenue for the first time and become
the dominant theme in the Commonwealth's economic

efficient food

retailing methods of the present has helped
helped by the development of all unit
packaging, and by the tin can in particular.
Today, many different kinds of products (food, house¬
hold, drug,1 cosmetic and industrial items) are offered
in thousands of different types, sizes and shapes of cans.
Tomorrow, and in the years to come, many additional
products will be offered.
Of equal importance in broadening the consumer mar¬
ket for canned goods has been the introduction of new
techniques for more efficient and economical production.
These developments are contributing to increased adapt¬
ability of the metal can to new uses, improved appearance
and greater strength.
Modern high-speed production methods are a far cry
from the completely manual operation prevalent at the
turn of the century.
Present-day can lines easily turn

representing an investment of over $55,000,000
$12,250,000 ammonia plant.

refineries
and

a

Record

(3)

purchases

from

the

the last 12 months had one direct effect on

mainland businessmen

—

United

continental

Puerto Rico's accelerated economic

States.

during
thousands of
pace

record sales of $524,000,000 on

further increase in Puerto Rican
family purchasing power should bring this total up to
$550,000,000, with purchases from every state in the
the island.

Next year, a

Increase
U.

S.

in tourism and tourist facilities. Con¬
were
attracted to Puerto Rico

Although National only recently
three companies in the field,
it has made important contributions, through research, to
the development of new uses for cans.
An

gains

of

a

example, which is finding increasing
is the soft-drink can. National

acceptance,

pioneered in this field, and currently enjoys more than
its proportionate volume, as compared with the

Caribe Hilton;
$4,000,000 Mills-Landrum hotel! and an $8,500,000
Henry Held hotel project that includes complete con¬
vention space.
With this increase in facilities, Puerto
Rico has only begun to tap its enormous tourist potential
of climate, history and central location.

twice

new

In

important

consumer

golf course; a 100-room extension of the

a

to the ranks of the top

rose

to come, including: Laurence
Rockefeller's El Dorado luxury resort with an 18-hole
greater

cans

cans

the industry's growth.

tourists

1955

for

base

400

per minute; most can plants produce mil¬
daily.
We at National Can are proud of our contribution to

in record numbers. Over 150,000 visitors
added $25,000,000 directly to the Commonwealth's econ¬
omy, up 10% over 1954.
Equally important, $20,000,000
in new hotels and related construction formed a solid
during

been

lions of

out

Union.

(4)

has

and

manufacturing

can

led

shift

the

more

from

popular flat-top style.

With the surface
dicated

1955, Puerto Rico was neither the "stricken land"
decade ago nor yet up to the American standard

industry in general. Our company
cone-top style to the currently

the

of demand barely scratched,

Continued

on

much in evi¬

what's behind the

"Golden" Dividend
Record

months ending
manufacturing,

$26,000,000 in 1940, had reached $151,400,000 and
gaining on the $159,600,000 from agriculture.

General Mills?

of

Our

Governor, Luis Munoz Marin, has just predicted
1956 may witness the turning point, with
manufacturing outstripping farming as a source of in¬
come.
As many visitors have observed, the wrench is
that the year

fast

replacing the machete in modern Puerto Rico.
businessmen, investors and man¬
ufacturers, there were equally interesting dispoveries.
Since 1947, Puerto Rico's Economic Development Ad¬
ministration, through its New York, Chicago and Los
Angeles offices, had been enthusiastically describing to
Stateside manufacturers a wide variety of industrial in¬
centives and natural advantages offered by the island.

General Mills has earned and

For continental U. S.

Tax

considerations

were

paramount

here.

With

no

dends

its

on

since 1928.

listed

on

the Big

common

paid regular divi¬

stock without reduction"

Only nine other companies with stock

Board of the New York Stock Exchange have this

record. With

"Golden Ten".

Genbral Mills they form the

representation in the U. S. Congress, Puerto Rico did not
come under Federal tax law.
Moreover, the self-govern¬

ing Commonwealth, like the American West of 90 years
before, was being encouraged to get part of its share of
normal mainland expansion. Even in 1955, Puerto Rico
with V/4% of the U. S. citizenry received less than 1/10
of 1% of U. S. new plant investment.
It thus has the

For the dramatic story

of General Mills

—

its philosophy and practice

BUSINESS WITHOUT BOUNDARY

great needs—and also offers the v/ide open opportunities
—of
To

a

new

frontier.

Federal

.

tax

freedom, Puerto Rico's legislature
added 100% local tax exemption for 10 years under the
Industrial

Incentives

Act

1954, along
on-the-job training,

were

good.




UP
OR

A

COPY

SEND

FROM

YOUR

YOUR LOCAL BOOKSELLER,

ORDER, WITH

$4.75. TO

of

with modern
low-lease factories,
technical aid
and economic counselling to make the package more
attractive to brand new or branch enterprises — sinco
"runaway" plants are excluded by regulation.
Results in 1955

PICK

Some 64 mainland, affili¬

UNIVERSITY

OF

MINNEAPOLIS

MINNESOTA
14,

the in¬

potential market for soft-drink cans is probably

mere

was

economy.

low-cost

(1) Industry will outproduce agriculture.
Industry
in general and manufacturing in particular are the heart
and soul of Puerto Rico's development program.
Dur¬

horizon; and record
electrical

income from

even

packaging in at¬
tractive, one-trip containers, it has
changed family buying habits, and
has contributed to the higher stand¬
ard of living enjoyed in the United

Robert S. Solinsky

by 1955, all agricultural income accounted for only
the

an

manufac¬

ing, packaging and advertising pat¬

forward these four predictions on

was

mid-1955

to

turing industry has been dynamic
throughout its history. It has played
a significant role in the merchandis¬

all reported.

16% of the total net income.

Despite
of cans in
gain over

can

More than

antennas

hurricanes

summer

which sharply reduced the yields of

Puerto Rico and 1956:

if Puerto Rico's economy was obviously growing,
also rapidly changing its complexion. In 1940, as
in the half century previous, Sugar was King.

a

the threshold of

several seasonal food crops.

investment,

But

in

light of the disastrous

good beginning had surely been made, and prospects
future seemed bright.
then

on

good^ when consid¬

the

more

me

industry stands

100,000 automobiles, including
Cadillacs, crowded the highways; 80,000 tele¬

appliances

But

in

ered

a

sales of refrigerators, yachts, motorcycles and

it

The can-making

for the long-term
Let

SOLINSKY

before.

years

Material

2,000

a

S.

another year of profitable operations and increased sales.
The 1955 results were exceptionally

than tripled in 15 years, at $436 was still
about one-half of the poorest U. S. state.
Nonetheless,

though

socio-economic front,

tinued

of

by

tinental

objective in mind—to
host

ROBERT

long shot.
Unemployment still wavered
around 15%, the equivalent of 10,000,000 jobless in the
continental United States. Also, per capita income, al¬

socialist

or

continental

of

manufacturers

Bootstrap."

growing technical know-how, industrial facilities and
public utilities plus an almost fanatic desire to succeed
did not solve all of Puerto Rico's economic problems in
1955

But the Commonwealth

remarkable program and record of progress

President, National Can Corporation

production next year include two mainland-affiliated oil

1,200 "Point Four"

some

a

in "Operation

tion, expanding previous operations, were, among others,
Remington Rand, Sterling Drug, Consolidated Cigar and
the Shoe Corporation of America.
Even at this point,
the 10-year score of EDA-promoted factories is impres¬
sive: 342 new plants in operation, an investment of $150,000,000; annual sales of $125,000,000; EDA-^caused em¬
ployment direct and indirect of over 65,000, supporting
almost a quarter million Puerto Ricans; a nicely bal¬
anced product range that includes electronics, plastics,
metal work, electrical equipment, apparel, textiles, foot¬
wear, cigars and optical instruments.

over

Puerto

of

places

all

from

wealth

year

International Latex, Beaunit Mills, the Carborun¬
Company and the Sunbeam Corporation. In addi¬

dum

living it plans for the future.

does have

(2) A trend toward industrial bigness.
Big-name
plants and large-scale installations were a prime feature
of 1955.
Projects begun in 1955 that will reach full

Rico

Puerto

roster

future.

Commonwealth of

Director,

Rico's

of

Among the top
during the year

branch plants.

up

Puerto

to

markets,

essentially healthy

an

added

But increased mainland and Puerto Rican

constructive influ¬

a

companies set

were

facilities for steel production.

new

The dramatic outlook for steel is
ence

scale, lower cost

program

ated

names

117

(377)

MINNESOTA

PRESS

—

read

page

118

118

The Commercial and Financial Chronicle

(378)

Continued
great

as

from

page

the current market for beer cans. The latter
nearly 20% of the industry's entire can

as

output.
A

relatively

product, which can prove very im¬

new

Much more will be heard
about this type of container during 1956.
The industry is making progress in eliminating the
valleys between the peaks of heavy demand which occur
during the perishable food canning season. Oil, paints,
detergents and similar household and industrial items
are packaged and sold the year 'round; they do not im¬
pose a seasonal demand on can manufacturers.
Nonseasonal foods or meals in cans, such as pork and beans,
spaghetti and meatballs, meat stews, permit off-season
packing. Canned pet food is another very substantial
portant, is the detergent can.

year-'round item.
National

farther in leveling out the;
peaks and valleys in production, through its
recently expanded activity in t"e housewares field. Our
Can

goes

even

seasonal

is

company

the

leading

decorated • metal
waste baskets,

of

producer

housewares, which include canister sets,

slep-on refuse
grills and

cue

Barbe¬
also manufac¬

trays and many other items.

cans,

picnic

metal

baskets are

can-making industry's relentless search for new

for

its

products; its constant trend toward lower
higher operating efficiency, augur well for the
Moreover, in 1956 we should have the benefit

costs and
future.
of

favorable

a

better year

levels of

~I
in

business

businessmen
will be an

Most

1956

for tne economy than 1955, with high

industrial

optimistic

am

atmosphere.

economic analysts feel that

many

even

nearly in meir true guise, because the

more

production and personal income.
the outlook for the

on

power for Atomic
Commission needs will prove to have become
completely stabilized during the last quarter of
1955, and the marked statistical distortion thus injected

almost

will be removed.
all

the

above

that

the

electric

For

general, and for National Can in particular.
GEORGE

SPATTA

tion

The

Clark

will achieve

Equipment

Company

all-time high in em¬

an

volume

profits

1955

for

of

and

in
for

manufacture
lift

highway
and

to

expect
We

activities;

three

engaged

and

sales

we

duplicate this record in 1956.

ponents

industry

will

indica¬

exceed»its

1955

highs in sales and generation of energy and will
forge ahead to new levels of capability and strength
to

its

meet

responsibilities in our ex¬
panding economy. Capital-expenditure-wise, since ex¬
pansion of utility plants and equipment must be planned
on
the basis of expected load growth and authorized
two to three years before commercial service, capital
expenditures will be heavy. The exceptional and, to a
certain

challenges

and

demand

degree, unexpected extent of 1955 s growth in
cut into industry's margins of generating cap¬

ability

and

physical

of

plant

to

extent

greater

a

,

than

Thus, to maintain adequate reserves, in the
rising demands that analysis of the coun¬

the

leads them to expect
in the next few years, the utility companies have
budgeted a record $2.9 billion for expansion of genera¬
tion, transmission, and distribution facilities, to be spent
in 1956.
Of this amount a substantially heavier than

try's economic projected growth

will

porCon

pro-rata

place, and will contribute
in the latter half of 1956.

take

to bolster the economy,

ulus

of

the

Electric System, the stim¬

economic

factors, trends, and de¬
velopments prevalent throughout the country made 1955
a
year of unparalleled activity and
progress.
At no
major

System's formation has as much activity
involving industrial expansion and location of new in¬
dustry in the AGE territory taken place. Of tremendous
long-term economic significance to the entire Ohio
River

ployment,

utility

every

time since the

President, Clark Equipment Company

are

com¬

the

trucks,

merchandising

of

trucks, and the manufacture and

merchandising
of
road-building
equipment. We expect all of these
activities to continue at

a

high level

JULIAN

Valley,

recent

well

as

the AGE System, were two
First, by the Kaiser Aluminum

as

announcements:

Despite

billion, compared to $5.0 billion in 1954

of $5.2

contributor
million

to

increase

future,

would predict general

PHILIP

In

the

by

ances

American

face

I

good business

for hie country as a whole.

George Spatta

President,

and

of

SPORN

Gas

1955

many

Electric

and

Service

record-breakng

Corp.

perform¬

the

the

1956

country's economy as a whole and by
utility industry, it would not be unnatural

electric

for

to

be

a

of

year

average

or

even

subaverage

activity and results, electric-utilitywise.

That

the

to

of

indications

present

contrary is due to

basic

a

of

First, 1956 promises to be

to

a

good

a

—

year

in sales of industrial and commercial

electronics,
million
of

in

which
1954

Second,
added

the

million kilowatts of

replacement

parts, which went
million to $700 million.

from $550

Production

of

about

television sets in 1955

high

new

value

of

somewhat

also

the

in

Third, there

basic elements

are

in

dustrial

of

these

at

an

is

population:

all-time

being

Our

a
very good year, with total production mounting
nearly 14 million units compared to 10 million in
1954; much of this increase was attributable to very
strong demand for auto radios.
Although retail sales

to

of television in the late fall months did not come

rapid rate;

formed,

creating

new

is

increasing
and larger families are

continued

demands

for

levels of late 1954, demand was characterized
by remarkable stability throughout the year. The tele¬
vision business remains strong currently, especially the
replacement market, but because of the very hign total

1955, indications are
in 1956. My guess is
that set production might decline as much as 10% to 7.0
million black-and-white sets, and that radio production
might drop from 14 to about 12 million un.ts.
production
that

electric energy in
use
of energy in

latter residential
8s

ing

industry and growth in the
the

per

capita

home

and farm

and on the farm.
These
loads will continue in 1956

they h&v6 in other years, to constantly
grow—§ivus a firm base only mildly
responsive to adverse

economic

turn

conditions.

the

to

normal

The year

trend

of

1956 will

residential

mark

sales

the

size

total

The

assuming

increasing poition of total energy sales each
year
only apparently interrupted in the past three
years by the extraordinary
energy requirements of the

United

States

Finally,
sensitive

Atomic

volume

of color is about

even

to

in

industrial

changes in




energy sales, which
economic activity, the
dip

are

in

in

1956

a

behind the estimated timetables

year

when it was thought that several hundred
thousand sets might be made in 1955; probably not more
than 50,000 color sets were actually turned out, and a
a

year ago,

serious technical problems must

expansion

years' history of the electric utility industry by

still be overcome beiore

fense showed

private

has

power

never

before

undertaken

been

the

in

the earliest.

Although procurement of electronic equipment for doa modest drop to $2.4 billion in 1955 from

$2.5 billion the preceding year, the electronics industry

its share of total military
of contract awards
by the Department of Defense for the fiscal year 1955.
Furthermore, since the rate of awards fell somewhat
behind the appropriation rate in 1955, a gain in elec¬
tronics contracting of about 10% in the current fiscal
year is probable.
How much of this will be translated
into actual deliveries is, of course, uncertain, but it
appears likely that a level of $2.5-$2.6 billion may be
attained.
The proportion of defense spending for elec¬
tronics should continue to increase in 1956 and beyond,
reflecting many dramatic developments in the field of
complex weapons systems, early-warning defense in¬
stallations, and guided missiles. For example, expend¬
itures for missiles alone increased more than 43%, f.om
$529 million in fiscal 1955 to $756 million this year, and
preliminary estimates indicate a level of $1 billion in

and

675,000 kilowatts in 1958.
Included in the 1956
capacity of 575,000 kilowatts will be the world's first
supercritical steam-electric generating unit, at Philo,

SPENCER

extremely interesting

an

As in the

business will feel the

case

one

of all election

impact of stepped-up

po¬

at the

school

and

program,

fiscal

tronic

time balance the budget
taxes, will be very much
in the limelight.
Nineteen fifty-six will start on a
high plateau of basic strength in our

also to

us

in

the

10

There is a wide variation in
degree to which various indus¬
demand.

those

In

segments

gets
Kenneth A. Spencer

of
al¬

industry where capacities have
ready been substantially expanded as in the nitrogen in¬
dustry, the coming year will be extremely "competitive
with some over-supply. Even in these cases, however,
basic stability is provided by the fact that continued
growth and demand will, in a period of years, consume
the new supply which has been recently constructed.
In

other

excellent

industries,

of

fuel

of which the coal industry is

for

The

substantially

electric

Demand is

generation

shifting from

by

long-term

increased
are

one

purchases at depressed prices
supply

an

example, the change in trend will be rather

conspicuous.

contracts

to
at

missile represents elec¬

industrial and commercial

in

both

new

military

industrial

and

i^

complicated electronic

applications,

industry is faced with the problem of

our

and better materials, components and func¬

of achieving

a

much higher

re¬

For the parts manufacturer like

Sprague Electric Company, this means that as equ'pment

tries have recognized and anticipated
this

electronics

liability in their design.

years.

the

generally more than

that

guided

a

tional assemblies, and

15

to

in

creating

tremendous

next

for

facet of

every

demand for goods and services which

before

of

growth in the demand for replacement parts
be expected.

devices

last year there has been an increas¬

lies

interest

of

.In view of the increasing use of

domestic economy and a sound stim¬
for future growth.
During the

the

is

cost

equipment.

tinued

ulus

of

It

the

applications are expanding at the rate of about 2C%
per year, and recent estimates indicate that this portion
of our business may double in size by 1960. Strong con¬

ana

same

awareness

1957.

one-half

Markets

and reduce

ing

slightly

increased

probably

procurement, attracting nearly 20%

budget, support the farmer; expand
road

economically feasible, it seems prob¬

production will not start before 1957 at

any

(OVEC).
dertaken by the AGE System, 575,000 kilowatts will be
brought into service in 1956; 450,000 kilowatts in 1957;

the

that

except Ohio Valley Electric Cor¬
Of the 1,700,000 kilowatts being un¬

group

poration

felt.

Energy Commission.

market

entertainment

extent upon whether a substantial
of color TV sets is produced. The development

mass

re¬

trend

in

occur

may

the

of

becomes

fan
a

attained

sales

and

contraction

some

able

new

housing. And there has been no slowdown in the re¬
quirement
indeed the demand—by these new and
by
existing families for a continually improving standard
of living.
This means growth in the per capita use of

to

tp

the peak

color TV

litical activity—the struggle to support a greater defense

population

Sprague

had

developments, will require the AGE System to
institute in 1956 an unprecedented three-year expan¬
sion program for the addition of
1,700,000 kilowatts
of new generating capacity.
Such a heavy program

years,

present longterm trend of the national
economy which have an
inertia effect, tending to
pull the electric demand for¬
ward in spite of hesitations in the
economic cycle. One

K.

more

figure of two to three hundred thousand now appears
to be the most optimistic guess possible for 1956.
Since

The year of 1956 will be

the

Julian

the

toward

demand

costly models. Al¬
though less widely publicized than television, radio also
larger and

These loads, augmented by expectations of mounting
residential, commercial, and other industrial sales re¬
sulting from intensified load-building efforts, the new
population and enterprises to be attracted by these in¬

from many points of view.

generating
rtulip Sporn
capacity during the year, an in¬
crease of 11.6% over
1954, its amaz¬
ing increase of 16.6% in sales, brought about a reduc¬
tion, in spite of the large increase in new generating
capacity, in the reserve or margin between generating
capability and peak demand from the 1954 figure of
21.2% to 20.8% at the end of 1955.

greater \

preceding year beca.se

shift

a

a

units, and their dollar

m

was

in

than

million

7.7

represented

of

KENNETH A.

new

$c50 million, and

pletely integrated, aluminum development near Cresap,
W. Va.; both operations to be based on coal-fired elec¬
tric energy from the AGE System.

President, Spencer Chemical Company

although
the
industry
staggering total of 12%

$550

from

rose

to

will depend to some

breaking thermal efficiency of close to 40%.

activity should continue to increase
throughout the first half of 1956,
although at a lower rate of rise than
1955, followed, perhaps, during the
second
half, by a leveling off or
even a
slight dip in business tempo.

$1.7

Chemical Company to establish a major aluminum
reduction plant at Ravenswood, W. Va.; and then, that
of the Olin Mathieson Company to build a new, com¬

Ohio, designed to operate at a steam pressure of 4,500
per
square inch,
with initial temperature of
1,100°F and double reheat temperatures of 1,050°F and
1,000 °F. This unit will, it is expected, attain the record-

in fact, over-ail, a
than
1955.
Business

year

prod-

billion, but
the sharpest percentage gains were

and

pounds

reasons:

business
better

are

number

radio-television

in

total

$300

a

and other home entertainment
ducts

and the previous

Chief

billion in 1953.
this gain was

75

foreseeable

in military electronic

slight further drop

a

procurement, total sales of the electronics industry at
factory prices in 1S55 reached a new high of about $5.4

of

the

in

SPRAGUE

K.

Sprague Electric Company

President,

peak

1956 offers

reasons,

of all these factors througnout
another good year in 1956.

composite result

heavy

very

Energy

For the American Gas and

industry

can

The

the economy should be

growth in demands for large blocks of

face

The

and

better than it has been

normally resulting from any leveling off or lag
industrial output will, in 1956, be cushioned to
a considerable extent by new industries and enterprises
which will be brought into service as a result of 1955
expansion programs.
Percentage-wise, gains made in
industrial energy sales in
1956 will begin to appear
the

anticipated.

tured.

uses

prices.

in

absorbs

now

is

Certainly the outlook for the coal industry
for quite a number of years.

sales

117

1956

Thursday, January 19,

.

.

.

requirements

making themselves

of short-term
an

attempt to

fair

and

or

spot

assure

reasonable

more

crease

as

means

a

greater

incidence

a

entire system.

mation

in the

tronics

of

use

single part can mean the failure

assembly of end equipment in the elec¬

industry,

as

as

in

semi-conductors,

vices, etc.,
ment

of

are

all

and

Moreover, the trend toward auto¬

other

another challenge, and many new
such

of components

complexity is added by parallel cir¬

cuits, the failure of
an

reliability must in¬

exponential curve, for greater complexity

unless still greater

of

degree of

the

complex
an

industries

constitutes

functional components

magnetic

pulse-handling

de¬

affecting the design of electronic equip¬

types.

In my opinion, all

of these things

combine to make the present a period of greater change
than

our

history.

industry

has

ever

witnessed

in its

53-year

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

LAWRENCE F.

STERN

HERMAN

Chairman, American National Bank and Trust

President

Company of Chicago
Whether

can

which

has

been

and

Former

We

predict with accuracy the course of
business for a full year ahead in an economy as com¬
plex as ours is open to question. This is especially true
now, following the excellent business of recent years
one

(379)

interrupted

President,

look forward

the

needs

be

must

consumers

of

much

business during

our

recently

S.

1955 which

to

times

released

and

building

housing
tant

affect

wise

past

such

impor¬

boom,
significant.
since these

be

may

is

especially true
others which supply them with
Their large payrolls like¬
contributors to consumer buying
in the

growth

volume

of

lation.

1955

finance

increased

business

System

tangibly

as

discount rate

rising

prices,

illustrated

its public

and

activity

at

increases

significant

least

at

are

its

by

expression of

in

concern

enough

hard pressed to equal

With

the exceptions already

noted, business

at

capacity

levels

forward orders to

the

into
fell

first

there

off

of

the

and

assure

half

is

as

lend

While

year.

building

and

economy

the

on

of

had

high

Our

econ¬

year.

times
declines.
country at

highest in the history of

continuing

a

to

consumer

this

that

note

195f>, though the usual seasonal influences will of course
during the winter quarter. While the econ¬

much more buoyant condition
ago, the monetary policy of
Canada, resulting in a general tightening
of credit, is expected to curb any over-extension.
Many sections have experienced an early and severe
winter to date, which may affect unfavorably employ¬
ment in the industries most susceptible to seasonal in¬
fluences.
But apart from this, the prospects for the
basic factors
new capital investment, consumer ex¬

has

resulted

in

Fortunately
Government

tensions

the fiscal

than

American

people

for

demand

a

the

better

credit

of

heavy pressure

policies

monetary

and

of our

being used to check unreasonable

are

tending

thereby

on

our

level

to

for

As

from

by

own

company,

of the major devel¬

some

industry and by the Government to indicate that total

past

In

it

fact,

plant

is

and

construction

new

possible

equipment

that

this

1955.

income

months

automobile

business

outlays

for

will

exceed

those

year

result

is

ahead.

new

sales

moderate increase in

yardsticks such

as

production, etc.,

are

On

the

dicate

of

the

should

other

been

good

very

railroad

so

in

little.

a
a

carloadings, electric

situation

the

this

in

has

the

there

summary,

year,

efficiency

should
a

improve

new

and

of

stable copper market can be developed and

being parallel, a

in the rural

income

added

of

4

to

significance

5%.

way,

would seem to indicate another year

in

the

its

previous

year,

continuation

and

a

regular monthly increases

high degree of confidence
the

contributing

necessary

economic

picture

1956

to

continue

their advance,

though

a

restriction of con-

other conditions
Continued

RECTOR

STREET,

In
Notice

on

page

to

NEW YORK

NEW YORK

6,

All Holders of

Unsurrendered Stock Certificates for
Preferred Stock ($7), $6 Preferred Stock,

re¬

Second Preferred Stock, Series A

should

many

are

but there

($7), and Common Stock (old) of

AMERICAN & FOREIGN POWER

COMPANY INC.:

signs of

an

easing in

On

February 29, 1952 the Plan of Reorganization (Plan)
Company Inc. (Foreign Power), pursuant to Section 11 (e)
Company Act of 1935, became effective.
:v/v-

things to be optimistic

for the first time in

are,

over

segments of business

some

Pursuant

that should temper our thinking.

of American & Foreign Power
of the Public Utility Holding

the Plan, all rights of all holders of the Common Stock (old) and of the
($7), $6 Preferred Stock and Second Preferred Stock, Series A ($7), includ¬
all accumulated and unpaid dividends on such Preferred Stocks, have been

to

Preferred Stock

ing the right to
revoked, abrogated and cancelled except such holders' rights to receive, subject to the terms
of the Plan and within the time limit therein provided, the new securities of Foreign Power

R

E

D

G

I

G

N

Filling, Land Reclamation,
Canals and Port Works

allotted

to

Holders of certificates for such Preferred Stocks and for such

We

equipped

are

tion

to

and port

Ship Channels

execute

all kinds of

to

the

Federal

dredging, reclama¬

Plan

to

claim the securities

prpor to

Government

Cable Address:




Citizens

or the proceeds thereof
been entitled under the Plan.

of said securities

or any

other cash to which such

be obtained from
Corporate Trust Department, 46 Wall Street, New

are

the

new

Common Stock

share for each 100 shares of the

new

Common Stock,

entitled to receive dividends

upon

share in cash plus

one

December 5, 1952.

the 10th of March, June, September and December, 1953.
IStf per share on the 10th of March, June, September and December, 1954,
end dividend of 15^ per share paid December 10, 1954.
ISd per share on the 10th of March and June and on the 9th of September
ber, 1955, plus a year-end dividend of 15<- per share paid December 9,
15^ per share on

HOUSTON
•

stockholder of Foreign Power who
of the

Copies of the form of Letter of Transmittal which must accompany certificates represent-

1()(!' per

Atlantic, Gulf and Pacific Co.
Park Row

no

ing stocks when surrendered and other material relating to the Plan may

on

15

provides that

the cash to which he is entitled pursuant to the terms

the expiration of six (6) years following February 29, 1952 shall be entitled to

receive any part

Upon exchange, holders
paid as follows:

Longest Experience

BArclay 7-8370

(old) who

years

heretofore

Interests Everywhere

NEW YORK 38, N. Y.

or

Bankers Trust Company, Exchange Agent,
York 15, New York, or from the Company.

Correspondence invited from Corporate and Private

~

prior to the expiration of six (6)

stockholder may have

work anywhere in the United States

Contractors

same

Notice is hereby given that the Plan

Improvements, Deep Waterways

and

Common Stock

from February 29, 1952, to the Exchange
Agent appointed under the Plan, will receive in exchange the new securities of Foreign Power
and the cash (if any) to which they are entitled under the Plan.
surrender

shall fail

River and Harbor

by the Plan and such other rights of such holders as are specified in the Plan.

them

2,

State

TEXAS

Bank

Capitol 4-6091
"Dredging," New York

BIdg.

psycho¬

logical fillip, consumer expenditures might be expected

good year for the country.

the

but

de¬

capital projects already announced, together with

AMERICAN & FOREIGN POWER COMPANY INC.

areas

vefy

high outlay for capital investment purposes.

over

increasing sources of copper and aluminium permit

higher rate of production of our mill products,

a

resource

The tighter mcney policy may be

With labor income recording

operations considerably.

our

units and

engineering and

distrubing.

about this year,
a

improving

for

of

power

whole

too

expenditures

volume

expected to effect some reduction in housing starts, but

profitable

those under

TWO

in farm

drop

year

and

increasingly

reaching

78,000 housing

including

still good.

cent

years

are

ought to be a good year for us and all

Other business

considerably smaller than- in

In

Thus, if
the
a

As

show

1956

into

the

amount of the decline is

be

in

far this

should

and

the months ahead.

hand,

further

election

not

Capital

unsatisfactory and conservative predictions in¬

a

years

operation.

of

be

overtime work

picture

wage

have

two

increasing capacity during the past year and continuing
high and

very

Some

the general

retail

remains

still

industry has been cut back but

has affected

an

good.

''

Personal
the

still very

are

a

year

velopment projects.

opments which required heavy expenditures during the

expenditures

for

1955,

considerable

our

a

t

by restricting unwise

economy

case

of

—

the

down

the

was

Bank

penditures and foreign trade—seem bright.
\
New capital investment has as backlog a considerable
volume of construction and other outlays carried over

ex¬

expansion.

starts

enters the year in

omy

the

and

consumers

be at work

demand for the

quality conscious today than ever

more

are

than

are more

mills and factories.

our

and

There

working steadily at their jobs and

better cars, better appliances — all of which
require better materials and better workmanship.

very

let

contracts

the

are

for

demand

erally high and included a bumper
wheat crop of about half a billion
James Stewart
bushels.
New
capital
investment
seems
likely to have .exceeded $6
billion, a new record made possible by an expanded
housing program and increases in practically all other
categories.
'
Canada is not without its economic problems, however.
The chief of these is undoubtedly the disposal of its
large wheat surplus. Certain branches of industry also
failed to share in the general prosperity, including the
implement trade, textiles and coal-mining in some areas.
The momentum of 1955 seems likely to carry well into

homes,

enough

housing

of

compared with 1954.

producers

very

record

a

new

employment throughout the

interesting

whole

a

before

will

was

is

It

Steel production

industry

full

products of

the

high rate of production well

a

this

enough

were

year.

a com¬

volume

high level of foreign trade, with
gains in primary and partlyprocessed goods, plus a lively do¬

interfered

number

a

of booms followed by sharp

should be

there

over

to

the

A

factors which in the past have at

are

cause

65 million Americans

last several months.

good in the final quarter of last

of

American business and enterprise.

exceed the

or

because

off

us

schedules that

wage

the

credence to the belief that while business this year

be good, it will be

which

in

eood

consumer

rate, the cautious attitude of the Federal Reserve

was

These

been the

outstanding in the past 12 months, the tightness
of money and indications of an inadequate supply of
to

as

is not based upon a combination of heavy military
expenditures, fear of inflation or high inventory accumu¬

credit

money

business

these

for

omy

There
tremendous

increase

goods, lifted the volume
of industrial production by about 8%.
Agricultural
production was gen¬

lized

power.

The

prices, this indicates

parable

mestic

employment to start

many

important

uncertainties

1956

business

the

level of

important factors, with perhaps the
two most important being a stabi¬

H. W. Steinkraus

materials.

raw

are

played

in

changes

This

and

have

roles

these

industries

the

and

over, there was
interruption of production

an

a whole, or to
$26V2 billion. As there was
significant change in the general

when

year

here

demand

for the year as

abroad

past

increased

no

were

dependable scheduling of our
requirements.
I believe that present good busi¬
ness conditions will
extend through

seem

year

parts

in

the

strikes

cop¬

There

estimated to have risen about

now

10%

customers'

to forecast less satisfac¬
business in this field in the
ahead. Since automobiles and

year

tory

Lawrence F. S:ern

late

economy

with

The drop off in home

starts

up new records in most segments of
in 1955. Despite a slow start in the first
quarter, Gross National Product was at a seasonally
adjusted rate of $26.9 billion by the third quarter and

materials the world

predicting
production
somewhat lower levels

at

1955.

Canada marked

her

some¬

materials:

aluminum.

of

the

and

basic

our

during

because

caused

year

Commerce

hope will be

we

STEWART

almost

definite

than in

of

confidence that it has

is

by
presidents of two of the larger
automobile
companies
are
quite

this

with

supply of
per
and

the

in

Chamber

1956

what less troublesome in 1956. I re¬
fer particularly to the problems of

and

closer

JAMES

President, The Canadian Bank of Commerce,
Toronto, Ontario, Can.

potentialities of being the best year in our 90-year
history. There were some problems we encountered in

being adequately satisfied.
Statements

STEINKRAUS

the

only

business

U.

to

briefly
by
minor
setbacks.
Cer¬
tainly at these high levels of pro¬
duction

W.

Chairman, Bridgeport Brass Company

119

Dated: New York, New York, January 19,

plus

a year-

and Decem¬
1955.

1956.

AMERICAN

&

FOREIGN

POWER COMPANY INC.

By HENRY B. SARGENT, President

120

120

Continued

from

Our expenditures on new construction to

119

page

ditional

might cause the rate of increase to level

credit

sumer

to

likely to continue at a high level with

Exports seem

emphasis on the commodities most in demand
last year, that is, base metals, iron ore and newsprint.
The buoyancy of the economy in the aggregate should
tend to sustain the weaker sectors, some of which have
recently shown signs of improvement, and if produc¬
tivity and population increase at a rate approximating
that of recent

in

hope for a Gross National
billion.

we may

years

1956

of $26%

excess

SUMMERFIELD

E.

ARTHUR

HON.

S. Postmaster General

U.

10-year period since the end of World War II,

the Post Office Department, total¬
ing nearly $5 billion, have been contributing factors to
the Nation's unbalanced Federal budgets.
These deficit
the yearly deficits of

pperations of the Post Office Depart¬
ment have been largely responsible
for

two

people

and

continue

to

to

if

of

we

present
to have

time

take

and

will

We

money.

increasingly

volume of mail
of about 5%

while

worse,

three

E.

Summerfield

Office Department now faces a
yearly deficit of about $500 million. Nearly $200 million
of this huge sum is the cost of the recently deserved pay
raises and other employee benefits.
Basically, the failure to operate the Post Office De¬
partment on a more nearly break-even basis is due to
the fact that postage rates today are essentially the same
as they were
in 1932. Meanwhile, the cost of nearly
everything the Department buys or uses has more than
doubled, as have most household or business expenses.
That is why we are recommending moderate increases
in postage rates on First, Second, and Third-Class mail
to Congress.
Post

Congress and the American people

ciate the need for reasonable rate increases

so

appre¬

Office Department may improve its services and
facilities and operate on a self-supporting basis as do the

postal establishments of most major nations. Our neigh¬
bor, Canada, for example, has shown losses in only three
of the past 20 years, with an over-all surplus for these
two deicades of $89,523,932.

must

If

these rate increases are granted, we can
complete
job the Post Office Department set out to accomplish
three years ago—provide better service—lower costsreduce the postal deficit—and operate on a break-even

we

ects

President

total

Gas

construction

Electric

and

with

fourth

in

steam-operated

electric

about $245 million.

be

A

start of

plant

Chicago

design of a
180,000-kilowatts capacity

by

1960

for

Pacific Gas

pany.

operate the plant, all the participants will
through the technical information and experi¬
gained.
The designing of this plant is being car¬

ence

ried

here in

on

California, at San Jose, by the General
contractor, and personnel of PG&E

Electric Company, as

and other participants

service

territory
growing population creates
support

such

Life

development,

and

favorable plant sites, good
transportation, abundant low cost

to

We

plan

this

year

Northern

and

Central

during 1955 was the connection
three-millionth customer meter to our lines. As
of

sure

our

to

ex¬

in¬

California.

milestone

A

and all

tensify the company's continuing ef¬
forts to help attract new
industry

Sutherland

R.

fuel, skilled labor

requirements for industrial

pansion.

rate of

of
a

the

mea-

growth, this

event followed installation of our two-millionth customer meter by

only eight
In the past 12 months we have added about
135,000 new gas and electric customers, the best
gain in
any of the postwar years.
years.

Last Aug. 3

Life insurance sales in
but

whether

reached

about

285

18

billion

1954.

billion

kilowatt

a

new

hours,

a

gain

of

about

12%

Sales of gas to customers total
approximately
cubic feet, about 17% greater than in
1954.

The gain in natural
gas sales was influenced
colder than normal weather which

in part by

prevailed

territory during much

of the year.




national

our

in

our

powerful

a

and influential

Frequently it has led

economy.;

automobiles to be introduced

new

somewhat earlier
motor

than

in the third quarter,
Already suppliers to the

usual.

manufacturers are feeling the impact of or¬
tools, materials and components. By mid-year
these should represent a vast volume of business which
car

ders for

will have
The

a

widespread influence

continued

formance

of

over

improvement in

radios

contributes

the country.

and

appearance

the

to

per¬

persistent

More and

and

more

the

family is becoming aware of the ad¬
vantages of having table model sets located in various

high

the

of

not

or

1956

of

we

exceed

can

been

is

in

not

progress

Three
market

high
of

factors

or

of

the

now,

levels

But

of

in

A.

of

has

expect

some

decline.

not

clouds to

some

gener¬

employment
at
high
will prevail in 1956,
forces should be able to

same

as

excellent

year

—

1955.

Opportunties for new investments
should be available at good rates of
return and investment commitments

Taylor

a

large part

for

1956

for

articles

marriage rate

GLENN

plant,
during

and

W.

THOMPSON

Chairman, Arvin Industries, Inc.

whole

a

factors

our

the

are

positive

than

Capital
equipment

1955.
of

a

are

many,

the
for

years

by

the pattern of national

those

who

appliances

than

formation

in

of

wants

1955.

new

be

to

An

ever-in-

families

filled

factories.

by

Most

America's families

have

na¬

important,

to

money

and

they intend to con¬
spend it for those things

which will make for better
Research

before.

Time

to

a

living.

Glenn

W.

Thompson

advanced

and

ing will play
afford

create

the

indicate

tinue

(a) the
establishment

living offer big opportunities for
dinette sets, outdoor furniture
well

as

as

other

many

similar

articles.
While predictions for 1956 are almost unanimously
optimistic, perhaps someone should sound a note of
warning. Prosperity in the new year is by no means

guaranteed.
lulled

is a danger that businessmen may
complacency that could have disap¬
The wise manufacturer in 1956 will

There

into

a

pointing results.
regard it as his primary responsibility to work just as
hard and just as intelligently as he did, say, in 1954.
He will bring out new and improved products of high
quality, he will continue to control costs as he did in
less prosperous times. Above all else he will keep ever¬

lastingly in his mind the fact that the customer is king
and that the buying public must again be wooed and
won
with each new day.
To accomplish this, he will
seek
out
through marketing research, the wants of
American families and will attempt to fill these needs
at prices which will attract and hold customers.

)

i ^ ;

V

;

Banking
profitable

F.

THURBER

Second National

Bank

of

V

Nashua, New Hampshire

concluded
another
constructive
and
year.
The quality of assets is excellent and
deposits are high. Earnings prospects are bright, because
the increasing higher interest rates during the latter
part of 1955 will result in higher

has

earnings for

1956.

Bankers will not be without

lems

in

certain

While

1956.
for

the

prob¬

outlook

^is

levels of loan de¬
mand and higher rates of interest,
competition for savings deposits will
be
greater
and
expenses
higher.
Higher ratios of loans to deposits
will reduce liquidity as will longer
terms and higher ratios of loans to
value on real estate and equipment
high

Lack

mortgages.
been

a

cause

of

of

liquidity; has
during

concern

periods of stress in banking history,
even

to solvent financial institutions.

Any forecast for

banking in

more

was

devote

we

have had high levels of

construction activities

Production
estimated

1956

Ueo.

f.. 1 nurber

of

and

passenger

automobile production,
stock prices.

common

automobiles

during

1955

is

at

7,941,000 units, up from 5,509,000 in 1954.
Intelligent manufacturers forecast a decline of 12% in

sell

new

and

Residential

creasing population and accelerated

they

consequent

continuing

are:

manufacture

small

and

to

ago,

housing starts will be phe¬
nomenal, although due to credit re¬
strictions
they
probably
will
be

tion's

They

production for 1956, which may be greater, due to the
problems of distribution created by huge inventories of
used cars.
Greater price concessions may be necessary

12%

Measured

few

are

expenditures

new

lower

the

1956.

and

new

1955

ex¬

rate

annual

an

in

standards

factors

few.

machinery
and
the first
quarter

pected to be at

higher

home.

the

with

vast

recognize that the boom is
topping out, particularly in fields that have been respon¬
sible for much of the recent prosperity. During 1954 and

Many dependable signs point to further improvement
in business in the United States
during 1956. For the
as

for

the

to

must

President

negative

remains

households; (b) the discovery by millions of
of the pleasures of outdoor or patio living;
(c) the ever-increasing number of working wives who
in order properly to maintain their homes require more
and more appliances for quick and
easy dispatch of
their household chores.
These recent developments in

is

favorable.

nation

portables

Americans

All

have

believing that

already made will fill
investment needs.
The
outlook

1956

year

boom

economy

another

about the

Charles

record

whole

pay

agency

turn

to

even

always,

as

steady

our

;

fully in the boom and there

seen.

ally

i

long time and it

a

of

on

contribute

President, The

high level

year's

The

unreasonable

off

a

the

uncertain.

more

at

last

over

Popularity

insist

having news, entertainment
and education while away from home.
Transistorized
receivers, bearing lower price tags than heretofore,

Virginia,
;v

will start

house.

people

as

GEORGE

Company

breaking total

new

we

all-time peak electric
power demand of 3,788,700 kilowatts.
Our electric en¬
ergy sales and deliveries to others for 1955
amount to

.over

Insurance

Richmond, Va.

markets

have

power and

in

the way to higher and more prosperous plateaus. Today
its plans are all but complete for lines of revolutionary

CHARLES A. TAYLOR
President, The

new

place in our
during 1956.
Our

Com¬

and

be

take

Edison

near

benefit

capita

other

Commonwealth

built

Company is one of a
small group of companies associated in
engineering and
financing the project.
Although Commonwealth will

are

consumption of energy.
We expect further active industrial

be

to

Electric

shared

rapid growth of population, the gen¬
eral advance of business and
rising

,

the

and

mands for natural gas and
electricity
which will result from the continued

we

the past year was the
nuclear-electric power

the detailed

of

Manager,

to

industry long has. been

car

force

be

significant development of

sustained high level
business activity in Northern and Central California
during 1956. We are preparing to serve increased de¬

.

generating unit of 165.000-kilo-

projects
under
construction,
authorized
or
including the associated transmission outlets,

planned,
will

a

development

to meet

now

watts capacity at Station P Steam Plant, San Francisco.
The aggregate cost of these hydroelectric and steam-

oi

to

building

are

leveling

Company is scheduling

confidence

per

We

elements
General

future.

should stimulate radio sales importantly in

367,500 kilowatts of generating capacity, and
license for further development of 258,000
kilowatts on the upper North Fork Feather River.
In
addition) we plan in 1956 to start construction of a

SUTHERLAND

and

new

the

,

ap¬

a

economy.

R.

and the

of

have

we

Pacific Gas and Electric Company

Pacific

we

in progress includes hydroelectric proj¬
the Kings and Feather Rivers which will develop

on

provide the most
efficient service possible to meet the constantly expand¬

NORMAN

Bay Steam Plant
hydroelectric plant in
will place in service a

expect to arise several years from now.

is

dynamic

Morro

4

generating capacity on

new

system.

our

Then the Post Office Department can

our

at

Pit

During 1956

basis.

'

unit

complete

on

the

ing needs of

in

steady demand for home receivers.

Morro

that their

Post

?

1955.

95,000-kilowatt

County.

own

"We believe

to

Thursday, January 19, 1956

products for marketing two, five or ten years
Now, middle-sized and,; in fact, smaller),
manufacturing concerns realize not onjy the desirability
but the absolute necessity of continued and intelligent,)
research. As a result^ irf ? 1956, more millions than ever r>
before will be devoted to this activity. ;.
V"
r; r
/
Our company's operations are in three major indus¬
tries—automotive parts and equipment, metal furniture,
and electronics and small home appliances. The motor
velop

rooms

a

increases at the rate

year.

the

years,

border

Construction
A.

the

The second and more serious prob¬
lem concerns the fiscal plight of the Post Office Dept.
Despite the efficiencies and economies of the past
a

$20,-

a

Bay. j

16'5,000-kilowatt
the

veloping

continue to ignore these needs, which
grow

California-Arizona

the

from

plan to begin

we

Super Inch natural gas main,

our

lines in

our

demands

not

can

,

capacity

proximately this scale each year for at least the next
few years to maintain our reserves and have capacity
to serve the large annual increases in demand now de¬

good

conditions

these

correct

than

r

average American

We

ones

are

J

gas

Bay unit of the same capacity
50,000-kilowatt Humboldt Bay Steam Plant.

mail service.
To

This will bring our con¬

This expansion will increase our
present daily volume of 700 million cubic feet of neural
gas imported from out-of-state by 25%.
The increase
will take place in four stages, beginning with an addi¬
tional 50 million cubic feet a day by Nov. 1, 1956. The
total incraase of 175 million cubic feet of gas a day will
be effected by Jan. 1, 1959. Facilities necessary to carry
out this program will include a total of 150 miles of
34-inch pipeline and an increase in compressor capacity.
In addition we are encouraging drilling in California
by providing a market for newly-discovered natural gas
in our operating territory.
The new Beehive Bend apd
Princeton fields in the Sacramento Valley were con¬

Shasta

plant

modernization
essential

extends

Francisco

San

and

of the Post
Office Department is obsolete
and
inadequate. Many new buildings and
are

which

second

expect.
physical

The

the

provide ad¬
will amount

first

re¬

service they deserve

mail

the

ceive

facilities

Our electric generating capacity now exceeds 4,300,000
kilowatts.
Major additions during 1955 included the

solution if the Ameri¬

are

'

For additional

686,000 expansion of

nected to

problems requiring urgent

attention and
can,

other

and

nearly $130 million in 1956.

$1.6 billion.

the major

Product in

electric

gas,

struction expenditures in 11 postwar years to more

off somewhat.

In the

Financial Chronicle^.*.

The Commercial and

(380)

engineer¬
important role in 1956 than

ever

when only the- industrial giants could
the time, energy and
money to de-

used

cars.

-v

construction

activity will decline from
present high levels because of higher material costs,
higher interest costs and reduced amounts of long-term
mortgage money. However, high levels of financing will
continue for construction of factories, schools, hospitals
and roads, as well as for consumer credit and inventory
financing.
High levels of common stock prices are due for a
set-back.
The
Dow-Jones Industrial
Average, which
was at $255.49 in Sept.
14, 1953, reached its all-time high
during the last few days of 1955 and closed Dec. 30, 1955
at $488.40.
In addition to the high price level, the
comparison of common stock yields to corporate bond
yields indicates that a change may be in the offing. A
drop in common stock prices somewhat along the lines
experienced during 1937 seems indicated.

^

Election year will generate wider fluctuations in

busi-

Volume 183

Number 5460

The Commercial and Financial Chronicle

.

.

.

ness
confidence and perhaps business activity, but of
greater importance to the Outlook for 1956 are the credit

and financial

fleeted in balances carried with

spondents in livestock feeding

policies of the Federal Reserve System and

Whereas, during 1954, policies were
increasing the money supply to combat defla¬
tion, the problem during 1955 has been to restrict the:

way,

aimed at

of

credit

continuing
credit

in

order

emphasis

because

to

will

demands

inflation.

prevent

be

for

For

tight

open

the

use

1955

comes

to

of

Saint

a

Joseph,

Northwest

serves

a

said

railroads

Mo.

the

Missouri, Southwest Iowa,
half of Kansas and the

In

analysis

our

is

outlook

for

1956

is

exception

one

livestock

But

we

months

the

industry.

"within

Advisory

put

it

is

While

in

ago.-

today,

and

drought

coal

solved.

has

been

yields were better than
we expected.
In the livestock indus¬
try, conditions are entirely different
due to over-production in both pork

faction, shippers' needs and general

this

so.

public

acceptance

increasing

needs.

Courtesy, improved and de¬

and
we

crop

beef.
carry

As

y©u

excess

of

doubt

no

livestock

Walter J.

and

the

Milton Tootle

the

our

know,

Revolutionary

bank

ment

prices

feeder

is

lucky

to

are

types

of lightweight

indication

one

of

railroad

recognized

are

rails

with the original cost of his livestock.

or

soon

will be.

largest freight

.In analyzing this condition in the over-production of
livestock, the outlook for 1956 is discouraging. It is re-

meet

the

car

The railroads

acquisition

now

are

in

expanding volume of business.

30

LOS

ANGELES
STOCK EXCHANGE

Elects Officers

WASHINGTON, D. C.—District
Securities

nounces

Dealers,

Inc.

has

the

an¬

1899

SERVING AMERICA
AND ITS

GREATEST
1

than

are

said
to

this

created

by
of:

for

area

At

the expiration
F.

Grainger

decline."

it

of

that

their

on

Time

needed

and

for

steel,

world

the

greater

Spurred
to

way

part

filling

Odd

lot

executions

elected

on

No

transfer

state

tax

on

issues

were

1956, the following

'

618
Los

So.

Spring St.

or

sales

The

District

No.

elected:

Scott

&

Stringfellow,

represented

Kreeger

Richmond,

&

Hewitt,

succeeding

Arthur

as

L.

Davenport

Baney, E. R. Jones & Co., Balti¬
more.

L.

Victor

Seested

was

(Special to The Financial Chronicle)

CINCINNATI, Ohio—Raymond
T. Timmerman is
&

people,

Preferential commissions
to

approved states

mew

and

Cincinnati

viously
&

with

Nelson

Company.

Progress in

businesses and

wheel steadily our way and we

requirements, always

50 member firms

power

available for prompt

•

on

new

industries continue

to

continue to meet all their electric

time with plenty. Our 10

gains

well tell the story:

quotations and

1955

1945

year

Increase

executions.

$44,045,600

-

*

>

$17,895,800

$26,149,800

314,363

195,905

118,458

19.0

Operating Revenues.
bill

13.3

5.7

/;

Customers

Served

% Net Income to Gross
t

*

Remember, after

the New

Use the Los Angeles

York Close,

Stock Exchange

Electric
.

HOURS




TRADING TIME

—

Plant

.

OFFERING AN ADDITIONAL
TWO

Revenues

in

Service.. $202,360,000

$70,494,000 $313,866,000

OKLAHOMA GAS AND ELECTRIC COMPANY
47 consecutive years

321

with W. D.

Dixie Terminal
members of the New

Building,
York

now

Co.,

Growing Great Southwest

New
•

of paying

North Harvey,

common

stock dividends

Oklahoma City 1, Oklahoma

DONALD S.

KENNEDY, President

&

With W. D. Gradison

Gradison

Muldowney takes office

the Board d Gov¬

B.

Munford,
Co., Richmond, Va.

Vice-Chairman, Joseph P. KreeJones,

on

of this Association by Bev¬

ernors

Virginia.

ger,

of

in tax free states

Angeles 14, California

122

page

Secretary of the Commit¬

District

erley

Chairman. Joseph J. Muldowney,

OG&E Power Helps to Pace

transferable

the

tee.

prices
•

progress

,

based

national round lot

new

effectively

Stock

changes. Mr. Timmerman

of the

electric

desire,

more

Over 400 local and

on

of

this

by

Continued

11,

Chairman

Marburg,

proved

markets,

national issues traded
•

has

before their indispensable role in the nation's

meeting of the Committee

a

officers

term

a

total

11
comprises the
Columbia,
and
the
Mason, Lynchburg, Va., and W. States of Maryland, Virginia, West
Olin Nisbet, Jr., Interstate Secu¬ Virginia and North Carolina.
rities Corp., Charlotte, N. C.
The members of this District are

Mr.

fill the vacancies

the

of

the way up, and with constantly

progress.

Washington, D. C.

terms
•

been

ever

held Jan.

in

one-fourth

to

years

the election of J. Wilmer

of three years to

good,

economy.

Butler, Baker, Watts & Co., Balti¬
more, Md,; Robert B. Dixon, McDaniel Lewis & Co., Greensboro,
N. C.; Ludwell A. Strader, Strader, Taylor & Co., Inc., Lynch¬
burg, Va., and J. Nathan McCarley, Jr., McCarley & Co., Asheville, N. C., to the District Com¬

industry

GROWTH AREA

as

foreseeable.

desire

railroads

the

mittee, representing the securities

FOUNDED

quantities

Alex. Brown & Sons, Baltimore,
Md.; Glenn E. Anderson, Carolina
Securities Corp., Raleigh, N. C.;
Edwin B.. Horner, Scott, Horner &

No. 11 of the National Association
of

coal's

on

"Piggy-back¬

NASD District No. 11
*

in

are

is

engaged in the

program

reached

Now coal is

chemical production

It

on

industry.

almost

heights

At least

newly

constitutes

power,

equip¬

passenger

progress.

five different types of such trains are

out

come

satis¬

community relations are industry by-words today.

for

paper

service and

pendable passenger and freight schedules and advanced

correspondents
being received are
steadily downward and in instances
many

Tuohy

Customer

toward

probably better.

conditions the past summer were se¬
vere,

bodies

changed' thinking is in¬

tonnage the railroads carry, coal's resurgence in 1955 was
particularly gratifying. Production was up 20%, export
up 100% from the year before, and the line continues
upward. One year ago this message stated, "The bottom

exist for the railroads,
challenge has been accepted,
problem recognized is half

a

regulatory

the

Since

are;

Problems
but the

the

atmosphere in the activities

new

a

government

and the outlook is for 1956 to be at least

way,
and

eight

things

of

Chesapeake and Ohio, 1955 produced new
highs in earnings, operating revehues and financial po¬
sition. Net income per share at
$7.25 was up 45% from
the year before.
Although merchandise traffic revenues^
were a
record, coal revenues, reflecting a one-third in¬
crease in tonnage
moved, contributed 54% of total oper¬
ating revenues. It was a record year in almost every

different.

promising with
that

aptly

contributing is

attitudes

For

generation,"

one

a

common carriers.
This
deed welcomed by the railroad

Transport Policy and

on

so

and

good

and

occurred

of

as

the rail

taken
by the
"transportation

Eisenhower's

Organization
area,

this

of

business

which

span

Committee

half of Nebraska.

believe

short

President

as

not

was

during the

revolution"

good portion of the Northern
Southern

and

that full advantage of their op¬

portunities

President, The Tootle National Bank,
Our bank

TUOHY

bright.

TOOTLE

labor

friendly team have produced the.
highest standard of living the world has ever known
and the most solid
democracy. That shoulder-to-shoulder
attitude can help advance
progressive railroading.

satisfactory close, the outlook for
Strengthened by better earnings,
the industry is embarked on a brand new period of
prog¬
ress that may well
outstrip everything accomplished so
laboriously in the past. It might be

market operations.

MILTON

and

Also
As

the railroads is

trailer by railroad flat
signs of dynamic progress.

are

Manage¬

.

President, The Chesapeake and Ohio Railway
Company

money

or

v

and other innovations

Understanding and cooperation have grown between
the rail brotherhoods ahd managements in
working proj¬
ects to advance the industry's
general welfare.

the livestock situation above mentioned could be

WALTER J.

on restricting the use of
financing will exceed the

change in the rediscount rate

1956 if, in some

121

the transporting of truck

ing,
car,

ment

market is in prospect. The Federal
will provide some additional funds as
they are necessary. A reduction in member bank re¬
serve requirements would be more effective and reason¬
a

corre¬

corrected.

Reserve System

able than

bank

our

1956

supply of available funds.
A very

by

us

areas.

We would feel quite optimistic about

the Administration.

use

(381)

Ex¬

was pre¬

Browning

122

The Commercial and Financial Chronicle

(382)

Continued

from

taking presents

121

page

when

business

of

trend

determined

be

Federal

in

1956

likely to

more

seems

the policies and practices of the
by the predictions and plans of
There is no
denying that the business
boom
has
reached
a
dangerously
than

businessmen.

high level. By and large industries
operating at capacity, shortages
of manpower and of basic raw ma¬
terials
are
appearing,
gray
and
black markets are developing and
the resultant advance since last July

automatically, without promotional effort

.

increased

of

use

in the Labor Bureau's Index of com¬

products
and foods is the most ominous infla¬
modities

services.

our

•

panies for increased
,

Raymond H. Trott

nized

boom.

the

this situation
has been acting to
been so fearful of

year

it

However,

recog¬

has

damaging confidence, of "upsetting the apple cart," that
it has been very gentle in administering its restrictions.
The
of

rediscount

rate

has

been

in

advanced

small

steps

V\% and the banks have been supplied with reserves

at times of seasonal needs in order to prevent any

shock
The

:

the

to

is

Federal

whether

We

have

sent the

sort of opportunities for

same

1955.

present in

were

planning

further
of

more

huge
the

capital

scarce

NORFLEET TURNER

The outlook for the
The

Obviously the Federal Reserve Board

pointing to

its

more

cycle to
after

be

end.

an

mid-year

gentle

or

Whether the end will

or

sharp

whether

the

come

before

questions which cannot

are

or

subsequent decline will
now

be

answered.

G.

W. VAN

At

Wisconsin

Power

Company

Electric Power Company,

we

ward to 1956 with reasonable confidence that

tions will

result

in

the

kind

same

of

good

balance

sound

heavily-populated
of

Norfleet

point where they
Substantial

additions

left to be desired in the matter of
ment

tax-wise

on

the

the

extension

to decrease

was

of

our

was

highlighted

in

steam-electric

generating

plants.

Even before the third Oak Creek unit

was completed,
began on a fourth unit which is expected to be
placed in service during the winter of 1957. When com¬

work

pleted, the Oak Creek plant will have a capability of
generating in excess of 500,000 kilowatts and will be the
largest in Wisconsin.
Our current

in

three-year construction program is only
larger 10-year program which extends through
contemplates an increase of approximately 90%

electrical

load

requirements.

We

are

now

in

the

of making a careful study of the great number of
problems involved in practically doubling the capacity

process

of

our

present system of

mission
within

a

and

power

distribution

10-year period.




lines

expanding

an

employment should

class.

of
In

increased

air

maturity of

utilization

gain
the

of

northern

plants, substations, trans¬
and equipment—and all

We realize that such

an

under-

in

load

in

in

ational

effect in
of

earn

the

where,

atomic

All classes of service

a

result

in

the lighting in most homes obsolete.
Light for
Living is the best, most attractive, and cheapest form
of home decorating.
It is also the most rewarding in
pleasure and safety.
Watch the new ; ideas for home
lighting in 1956.
Utility public relations will show new vitality in 1956.

people basically uphold the principle of
as distinguished from government
operation of the utility business. Tne record of govern¬

ment in the power business has not been

tions programs.
The

an

ad¬

Edwin

will

Vennard

become

Colonel

will

join

Managing

Bennion.

.

.

spend

Edison

this

reason

some

to balance the air

This device

in

determining

for

user

Director
„

more

Electric
on

distribution

Institute

June

year

'

WAMPLER

record

sales

industry

in

record-breaking

^

will be established by the

year

with

1956

total

a

retail

This would be the seventh

By way of compari¬

year.

biggest percentage gain in 1956 will
again occur in the residential field.
of

central

systems

which

installations

50,000

75,000 in

retail

air

in

1954 and

1953

to

125,000 in

going into homes in 1956

value

of

about

$%

billion.

coming 12 months

undoubtedly be the
use

of the

year

gen¬
Cloud

of residential air condition¬

Wampler

■.

.

I

on

upon

March

1

retirement

climb

will

further

estimate that during 1957
units, that by 1960

we

to

270,000

million

a

and

of

a year,

and by 1985 installations would

1,200,000

annually with
about $1.8 billion.

a

total

sales

volume

of

Other Markets Also Gaining

The air conditioning of

department stores and shopping
gains during the past
due in part to the increasingly intense competition

centers
year,

has

shown

the

between

new

spectacular

suburban

shopping

centers

and

the

traditional downtown stores.
Air

conditioning of older office structures is proceed¬
a pace which is not likely to slacken for years to
At

the

same
time every major
new
building
being equipped with complete central air
conditioning, offering a continuing stimulus to improve
existing office space.

come.

erected

is

Another

provement
following

will

hopeful

residential systems would be purchased at a rate exceed¬

Vennard

earnings to
special consideration

pump

,

a

son, the industry's 1955 retail sales
is at $2.9 billion.
As in the past three years, the

ing half

as

some

as

the face of the earth.

on

Looking further ahead,

of the heat pump.

For this reason,
given to the heat

people

conditioning

ing at
use

1956

CLOUD

sales

For

so

to

.

areas.

load.

'
look

Chairman and President, Carrier Corporation

reach

utilities

Utilities

of chal¬
lenge. They intend to meet the challenge by continuing
to help Americans maintain the highest standard of living

ing.,

the rate.

*Mr.

utilities

great breakthrough, leading to

balanced load which results in better

Electric

good.

beginning to realize that they have a responsibility
people to keep them informed on such matters.
This will probably be reflected in 1956's public rela¬

to the

eral

winter peak to

utility.
be

operations

company

will

the

provides wintertime heating in addition to year-round
air conditioning.
Customers using the heat pump have

may

complete without ref¬

new

made

And I believe the

conditioning.

more

1956 is

concepts in home lighting.
Home lighting developments in the last few years have

a

im¬

striving to sell winter loads

the

the

of

some

The total

Companies

a

to

should be about 200,000 systems with

of

in

southern

more

More

1955.

In¬

because

year-round

There will be

company

1956.

generating facilities will be nuclear

No mention of sales in

about

utilities may have to seek rate increases in order to meet
the cost of serving the air conditioning load.
are

of

best

dynamic force in his life.

more

from

will

more

a

in

the

condition the entire home have risen

peak.

than

re-examination

Utility appliance promotion efforts in 1956 will be
guided by a policy of helping the customer to choose
t e electrical equipment best suited to help him get the
most value from electricity and to make electric living

Sales

the

companies, taxing their capacities to the
Because it is a seasonal load, it costs more to

limit.

new

volume of about $3.2 billion.

conditioning will continue to grow in popularity.
Already giving some power companies some concern,
the huge demand for power in the summertime will hit
and

a

plants.

power

consecutive

Air

more

involve

planning stage, and it is estimated that by

1965 10% of all

Another

air

a

all

plants will be completed

power

the

in

we

power

factor

some

These

met??ods, aimed toward producing
operating results for the least money.
According to present plans, some electric

respectable

a

conditioning, the in¬
generally is experiencing a

summer

studies.

operating

and

more

industrial

but will have

areas

gradual shift from
a

use

conditioning will

dustry

accelerated

method of depreciation accrual.

new

investment.

automation

summertime

Because

of

and

economy

result

use of
electricity.
factor, the index of

load

provement
verse

advantage

available
by the taxing
Some unanswered questions, which bothered

utility management and state regulatory commis¬
have been resolved to the point where it has
become advantageous for the
utility to consider this

rise in the

a

service

a

the

reason

company, will tend to level out.

Derzee

take

made

sions,

of any

population,

percentage

creased

watts.

1964 and

beyond

its stockholders'

on

capacity

With the completion of a third
unit at Oak Creek, the
dependable generating capacity of the Wisconsin Electric
Power Company system has now reached
1,252,610 kilo¬

part of

long-term

to increase

full

Annual

Gould W. Van

recently

bot.i

air

cause

a

seven

of

demand for bank services to the point

service,

third 120,000 kilowatt generating unit
placed in service at Oak Creek, the newest and most

modern

and

residential

gross

depreciation

will

are

credits, particularly in
where the tendency has been
materially the amount of down payment re¬

growing

more

ap¬

program

reserves

{

credit field

consumer

largest

three-year

construction

additional

trial—will experience gains, with the

distribution facilities needed to
supply the
continually increasing service demands of well over half
a million electric customers.
1955

favorable treat¬

more

of

Many bankers feel that caution should be exercised

mission and

Our

building

—residential, commercial and indus¬

$100,000,000
construction
program
designed to improve and augment the generating, trans¬

December when

the

has maintained in the recent past.

electric, gas and
plants. We made a

our current

in

against possible losses.
in

investment.

on

The American

history.

aside, yet much is

business, in the history of the electric utility industry.
Growth is going to continue at almost the same rate it

our

to

heating utility

set

in

President, Middle West Service Company

demon¬

for

have been

reserves

better able to

are

before

ever

The year 1956 is going to be the
biggest year, in gross

Wisconsin and are backing our
judgment with large expenditures to
meet
our
continuing and growing
service obligations.
Our confidence

$40,000,000

than

EDWIN VENNARD*

of

proximately

customers

of

manufacturing activity.

good start

Turner

their

serve

market; they
happy compromise between safety of princi¬

a

utilities

erence

re¬

stitutions throughout the nation to a

farms,

spent

the

Consolidations, the sale of addi¬
capital and the plowing back
of good earnings have strengthened
the capital structure of banking in¬

return

We have great faith in the future

More

operation

tional

steady

industrial

in the years ahead was well
strated in 1955 when we

of

tend

out

with

and

centers with their broad diversifica¬

tion

level

higher rates should
sult in better profits.

number of

a

cost

which

marked

between

small communities and
more

least

hope, the profession of banking will

we

area

banking should
at

or

opera¬

that has always characterized the economy
serve—an

in

increasing

ever

continued

look for¬

the

area

reduce

to

our

progress

with

The fuither development of

the obligation.

DERZEE

Electric

rates,

automation

A

Wisconsin

represent

the

of

year.

of 1956.

quired

President,

months

the full impact of
which has not yet been felt, but will
manifest itself in the early months

would like to

have to adopt

six

Larger loan demand has increased

restrictive

It may succeed or it may

first

the

interest

materials.

rugged tactics to accomplish its purpose; but I think
that sooner or later it will
bring the current inflationary

biggest factor in utility opera¬
relatively steady. Utility stocks and

remain

pal and return

are

attain

policy until the dangers of an
inflationary boom have passed. Federal stopped the
boom in 1953 by adopting drastic
methods; it is trying
to stop it this time without
sending long Treasury bonds
below 90.

least

at

expenditures postponed to a time when they
might be needed to support declining production. Con¬
sequently, there seems no reason to believe that it will
reverse

generally is brisk with indica¬
continuation of this trend through

a

these

see

banking business in 1956 is good.

loans

for

demand

tions

expenditures

raw

tion, will

operating economies in 1956.
Pooling, mentioned above, is one of these. Others are
automation, responsibility accounting, and detailed oper¬

President, The First National Bank of Memphis, Tenn.

dential buiiding industries, and hugh backlogs in air¬
craft, freight car, business machines, machine tools, and
other industries may offset any weakening in automo¬
biles and building. Confidence is still high and business¬

which will call for

efficiency. This trend will be ben¬

Utilities will seek further

goal with such gentle tactics. There are as yet few
signs of a slowing down in the expansion of industrial
production except perhaps in the automobile and resi¬

are

increased business

We intend to take advantage

of them.

its

men

1956 will not pre¬

to believe that

reason

no

serious

can

gen¬
com¬

eficial both to the utilities and the customers
they serve."
The cost of money, tie

authorities.

new

question

pooling of
neighboring

old-fashioned home wiring systems are literally
bursting at the seams.

many

economy.

present

be

can

bonds have found ready
acceptance in the

in

dangers

a

has

Reserve

wages

problem of overcoming the bottleneck caused by inade¬
quate wiring in too many of today's homes. With the
average home using more than twice as much electricity
as
10 years ago, and looking ahead to using twice as
much again 10 years from now, it is no wonder that

as

Federal

the

for

and

curb

and

Reserve

Treasury.

The

problems to which we shall continue to
attention in the year ahead is the

the

and

More electric companies will consider

considerable

deyote

"accord"

the

Federal

the

between

nearly

ended

with

ago

years

the

inflation

War

Korean

the

since

development

tionary
five

farm

than

other

of

The cost of fuel

Operating efficiencies may offset this
partially, but not entirely. Thus there is a slightly less
favorable operating climate in
sight for the utility.

eration and transmission facilities with

are

One

Thursday, January 19, 1956

expected to rise.

.

.

.

In

part.
We look forward, in 1956, to joining other segments of
the electrical industry in a campaign designed to show
people how they can "Live better
electrically." We
intend to support our growth in physical facilities by
devoting money and emphasis to the job of promoting
our

on

equipment in 1956.

.

recent years, state
commissions, in setting utility
rates, have given increasing consideration to the present
value of the utility's investment. This
healthy tendency
will probably continue.
>.

that

by

Reserve

to

up

We realize, too, that there is no good reason to believe
increased business of such proportions will come

Hospital Trust Company,

Providence, R. I.
The

years ago

facilities

present size.

our

H. TROTT

RAYMOND
President, Rhode Island

problems not present 10

many

faced the task of doubling our

we

.

buildings.

due to show substantial early im¬
is the air conditioning of existing hotels,
the same competitive pattern as in office
And the industrial plant market—stimulated
market

by automation, which has important connotations for air
conditioning—offers the industry its greatest single longrange

potential

next

to

that

of

homes.

Virtually

all

Volume 183

Number 5460

.,.

The Commercial and Financial Chronicle

plants employing extensive automation will require,air
conditioning to assist in maintaining proper operation
of the complicated machines, as well as to provide for
the comfort and efficiency of employees.
Conditioner

Room Air

The
will

volume

retail

total

of

air

room

Outlook

in

1956

around

1,450,000 units valued at about $435
million as against 1,400.000 conditioners sold
during "the
year just closed.
The increase this past year from the
950,0C0 units marketed in 1954 was due in large measure
the

to

early hot

combined

with

in

summer

drastic

of

areas

some

fying growth since International entered it in 1951, and
it has fine indications for

price reductions by

the

nation

firms

many

to clean cut overstocked shelves.

television

as a vehicle for institutional purposes is al¬
ready well underway. A number of firms have found
that it is good business to link their names with highquality entertainment, informational or cultural pro¬
grams reaching into millions of homes. At NBC we are
drawing up plans for a number of new shows designed
to create public response to the sponsor not only through
the commercial but by association throughout with a
program of distinction, prestige and reliability. We be¬
lieve that this kind of programming will be needed
increasingly in an expanding economy 'which provides
higher incomes for all and leads in turn to a more
sophisticated, more discriminating public.
-

successful future.

an even more

The

outlook appears equally bright for monosodium
glutamate, the seasoning International produces from a
by-product of the sugar beet industry in California and
markets

conditioners

throughout

the

world

under

the

trade

name

Ac'cent.

This pure vegetable product with its unique
property of intensifying tee natural flavor of foods has
attained

widespread acceptance from homemakers, chefs

and food processors

in

short

a

span

of

Besides its

years.

the home to make foods taste better,

in

use

it has im¬
portant applications in restaurant and institutional food
service

t'~e

in

and

canning and freezing of foods both

commercially and at home.

ERNEST T. WEIR

■

; With room unit inventories reduced from about 700,000
at the end of 1954 to some

3^0,000 at t

in

come—even

this

competitive

highly

to

year

portion

of

WEAVER, Jr.

Television

is

heading into its greatest

search at NBC indicates that in

breakdown

of

1956

our

estimate of $3.2

billion

in

total retail salt s for the air conditioning industry follows:
Room air conditioners,

$435,000,000; complete home air
conditioning, $312,000,000; commercial packaged air con¬
ditioning, $189,009,000; built-up air conditioning and
refrigeration systems of all sizes, $1,043,000,000; residen¬
tial forced air furnace installations adaptable to air con¬

ditioning,

$638,000,000;
$565,002,000.

other,

alT

including

service,

The spectacular gains

will

in complete home air condition¬
profound changes in the residential

bring

.

heating business. The furnace industry already is being
welded tightly into that of air conditioning.
The key
phrase in furnace installations over the next few years

Chairman, National Steel

may
than

well

get

larger

a

share

of

stand

come

television,

a

powerful

in

Clients

in durable

consumer

the

in

will

dimensional

this

be-

food

field,

goods, in travel,

clothing, in home furnishings, are
coming to recognize that only color
television can bring their products
to the buyer with full reality—with
sight, sound, motion, color and the
third

for

effect

||Hr

sustained

S|

make

■■PFn'

The

J||f

MS§>,

need

advertisers

convertibility/' Heating is becoming, as it
be, simply one phase of year-round air condi¬

tioning.

used

The

pect

impact of air conditioning techniques will be felt
in the design cf furnaces and the kinds of heating equip¬

used, and in dealer experience and installation
The dealer who currently specializes only in

ment

have

television.

never

We

at

before

NBC

months

ahead

and

to

it

a

HHHkiiilBHH
s. L.

,

we

,

than
.

.

have

begun

,

a

expand our color production facilities in
Hollywood and Chicago. When this program
completed, we will be able to double our present
color programming—from 40 to 80 hours a month.

New York,

heating will find it necessary to become a well-rounded
expert in complete air conditioning, or else he will find
his business diminishing instead of increasing over the

is

to come.

years

people have not been concerned with what their

Most

heating unit looks like, and many den't even know its
brand name.
But the installation of air conditioning
in the home will be

a

source

of considerable family pride

expect t e owner of such a system
to be fully aware of its attractiveness,
its carefully
engineered and installed comfort features and t;.e .reliand I believe you can

ability cf its manufacturer.

LOUIS

^

national

The

of

production

nonmetallic

minerals

■JPc--

0mmI

fvJi
\'jR&

?
(Fatal

PP%;* «***&? M|

P°tas}l

distribution group, including salesmen, jobbers,
tors and
dealers, is brought together for a
momentum

of the

all

areas

T.

which

of

companies and
in a pro¬
gram scheduled for completion in mid-1959 which will
raise our company's annual steelmaking capacity from
6,000,000 to 7,000,000 tons. This program, plus other
additions
and
improvements at four of our plants,
will require an expenditure of at least $200,000,000 in
this period.

distribu¬
lull-scale

All of

increase

in capacity will be made at our
locations the Weir-ton Steel Com¬
pany at Weirton, West Virginia and the Great Lakes
Steel Corporation at Detroit, Michigan. Because of the
ability to tie in with existing facilities, expansion can
be
accomplished in this manner both more quickly
and at substantially
lower cost.
All of the steel companies which have announced
the

present steelmaking

be increasingly in demand
fast-paced competition in almost
-

Finally, institutional advertising will account for an
increasing share of television time. The trend toward

Continued

on

page

IptcrMii

MmM
r~

t/#J'mwMmK^mTW

CREEK (Power Plant

equally necessary to

ar3

usecj

^e

Ware

anfj

feccj

^;oe

World's

Luiigry

growjng population.

-•

Florida, where International oper¬
phosphate mines, and North Africa account
for the largest production of phosphate today. There-arc
also phosphate deposits on some islands in the Pacific.
Little is known about phosphate reserves behind t .e
Iron Cuitain, but Western Europe must import all its
phosphate..
-

United

Tre

States

produces potash

for domestic

use

and for export to nearby countries. Our principal source
of potash is in New Mexico, where International and
other

producers

it

mine

in

extensive

operations.
in

used

potash

is

,

commercial

used

as

plant

foods.

About

applications

for

of

our

.

growing

consumption

of

commercial

tilizer in Wisconsin and Iowa indicates the call for

plant foods that will

come

from other

fer¬
more

areas as

farmlands become depleted.

Feldspar

2

.

Nk.

3

Number

completed
«mwDecember, 1955

Number

/Unit

Jwffitik

scheduled

completion: 1957

jdsM

"5^^

^

Jjg

^niig»^YfwW| wfim

tSBBW

Wr

wm\

and

other

increasing demand.

industrial

There

are

minerals

over

1,000

are

uses

also

in

for the

than 30 industrial minerals International produces,

and the list of

uses

is

growing.

tetel;

^

>»*•:*!•

'

WM,

are finding
phosphate and

plant foods in this country
van be read in their history in Europe.
Because its lands
have been -tilled longer, Europe is considerably more
advanced than we are in the use of plant foods. In this

more

Unit

%r/^^

However,

The future of commercial

more

Number
completed

November,

,

93%

chemical.
and other industrial users
agricu'tural

an

increasing numbers of
potassium chemicals.

the

1

of the phosphate produced in this country

chemical processors

country,

Number

completed

September. "S3.

underground
.

About 85%

Unit

Unit

International has mines

throughout this country and in Canada for the production

Unit No. 3 is

on

the job

Power resources of system were increased
Power Company the Wisconsin Electric
in 1955 when

a

third 120,000 kilowatt gen¬

placed in service at Oak
Creek. Work has begun on a fourth unit...
scheduled for completion during the winter
of 1957. This will bring the capacity of the
plant to 480,000 kilowatts — making it the
largest in the state.
Expansion at Oak Creek is part of a longerating unit

was

...

No. 4 is

range

program

on

the

way

to improve the generating,

transmission and distribution facilities need¬
ed to meet

continually increasing demands

in this

of diversified activity and stable

area

growth.
Completion of the third unit at Oak Creek
increases the dependable generating capacity
of our system's 7 steam plants and 18 hy¬
droelectric plants to a total of 1,252,610
kilowatts,

of

feldspar, silica, mica, aplite, nepheline syenite, bentonite, fireclay, foundry bonding clays and other indus¬
trial minerals. This field of operations has shown grati¬




WISCONSIN

ELECTRIC

Weir

it is now.

three

ates

and

■

Ernest

world, and increasing amounts fnust

tmfflmmmAm mm

is

HHHHH

National Steel Corporation is one of the

campaign is main¬

of the economy.

by

may

will account for 1,000,000 tons of the increase

merchandising to

this year to meet heavy,

we

production in other parts of the

crop

graft/

industry,

American farmers are not J^Ssing
nearly as much potash and phosphate
on their lands as cculd be used/profitably for more efficient crop/production. Each year, however, shows
successively larger use of these/two
essential foo:s for plants. Phosphate
anc*

wJSm
Louis

by

applies such electronic techniques as closed-circuit
use of portable kinescope projectors
merchandising. The power and scope of
electronics are used to carry the full impact of the
advertising campaign throughout the distribution chain.
With a
closed-circuit telecast, an entire nation-wide

national Minerals & Chemical 4por-

minerals

|^H

Jt'4'

.

developed

to the needs of

The

diminished

not

s^an^al growt.i in the nonmetallic

I

•

Jgjjf

selling

television and the

electronic

is

a

Wmtm
:

-

of

is

industry recognizes the necessity for greater
capacity and is responding to it. Within
recent months, programs have been announced by a
number of steel companies which will result, in the
aggregate adciition of close to 10,000,000 tons of new
ingot capacity over the next few years.

by the use of portable kinescope projectors for
periodic showings to smaller groups.
We expect our

the nonmetallics by industry and agriculture.
1956, consequently, should see'Sub-

♦

field

new

the

steelmaking

tained

rate twice that of the metallic minerals.
This reflects the increasing recognition of the valde of
at

This

and

The steel

/

NBC

orientation.

WARE

President, International Minerals & Chemical Cd*p.

growing

;

"Electronic merchandising," will likewise bring in new
advertisers.

.

1955

mand for steel will be at lower levels

Weaver, Jr.

to

program

practices.

of

1956 emphasizes the
expansion of our coun-

for

for the

that in the future

ex-

meet

vir/Afl
■

And this
the fact
expect, as
normal thing, periods when the de-

need

increased demand for color

an

the

in

who

should

of the peak years in

try's steelmaking capacity.

only
color television can give. The sheer
selling power of color will attract

si ould

one

experience

prospect

that

will be "easy

which

levels

at

1956

,

steel production.

J||B|

4

steel

...

1956, will
from ad-

support

vertisers.

re¬

revenue

reasons

-'•.■■"V'.'

Corporation

industry outlook in 1956 is for a year of
good operations.
■..>The high demand for steel which held consistently
through 1955 is certain to continue through the first
quarter of 1956 and most probably
through the second quarter as well, '■■■■which means that the steel industry
will be operating at capacity through
the first six months.
In my opinion,
operations in the second half will be

,

which

medium

mass

attract

all others.

from

out

Color

Our

year.

advertising

other national medium. The
will be manifold, but three

any

growth

The

1956 network television

in

Furnace Industry Trend

ing

L.

Chairman, National Broadcasting Company

^

the

industry.
A

SYLVESTER

close of 1955, it

:e

logical to anticipate firmer prices in t;e

seems

123

(383)

POWER

COMPANY

SYSTEM

124

The Commercial and Financial Chronicle
124

Continued from page

tions

capacity through addi¬
that the
is near the end of its ability

industry as a whole

steel

to

the

of

service

lem

territory

assures

proportion to the need for
critical problem that the
industry has faced in its entire history. And, although
the physical side of the problem is not to be minimized,
the hardest question it poses to steel executives is:
"How do we get the money that we must have to
the

do

the

Part

of

in

the past year.
The result was that the backlog for
the
entire railroad equipment in¬

However,

pared with 30,000 at the end of 1954.
The tremendous 1955 order volume,

loans and equity financing.
it would be most unsound, if not impossible,
of

form

There is only one
the net earnings of

to get

available

representing an expenditure of $1.3
billion, is sixth largest of all the

A. Williams

R.

since 1910. It is a
effort on the part of the

years

all of the money in this way.

other
steel

substantial
future steel expansion. The present

part of the cost of
of

entirely in¬

the steel industry is

in

earnings

adequate to meet this requirement.
Furthermore,

substantial part of net earnings

very

a

earnings
since this part must be expended for replacement of
existing plant and facilities and therefore is not avail¬
able for new capacity. The reason for this, and it applies
as

considered true

be

cannot

reported

now

steel company, is that the amounts set

to every

aside for

the
and anticipated future cost of replacing them.

depreciation of existing facilities are much less than
present cost
It

obvious that

is

incomes

companies must have larger

steel

of present capacity and also increase

size and efficiency

Except for a

capacity in line with the country's needs.

of steel companies

income

the

fraction,

negligible

also

from

the

sale

products,

their

of

but of the country

view is

thing in the

same manner

expansion

as

keep

are

the period prior to late

will

1956

with replacement needs and the rising volume

Approximately 70,000 freight
steel

current

the

of

have hampered

shortage

Standard Railway in the same way as

they have other

fabricators for the freight car industry,

namely, reduced

schedules

work

is

and

Until the steel com¬

sales.

lower

panies are able to provide sufficient quantities of steel
inooming orders, the freight car builders

needed to meet

only

on

plans

will continue to be subject to restricted operations and

Standard

freight car shortages.

its position

maintaining

is

Railway

of

But through pursuit, of cost

higher operating costs.
and

been able to
To

assure

American

on

sales

the company has

efforts,

protect adequate gross margins.

posit entirely under water.
Exploratory drilling established the existence of an¬
deposit—Block 18 of Humble Oil and Refining

Co.—some

profit levels based

higher production and

Standard Railway has launched an aggressive

program for

diversification of its operations. A research

development

department

has

been

organized

and

charged with the responsibility of creative experimental
work

established lines

on

services.
and

increased

With

well

as

as

new

availability

products and

of steel

supplies

tangible results from the diversification program,
years

many

of high level and profitable operations are

anticipated.

miles

posit have not
There

as

salt

WATSON

Executive Vice-President and General Manager
Southwestern

Public

Service

States

r

Company

Mexico,

Oklahoma

changed

.

from

an

and

Kansas

area

once

highs in

United

1955 in keeping with the

activity.
Estimated output of sulphur from
6,900,000 long tons, or 250,000 tons
more

decade.

The 45,000 square miles that we serve in

new

Texas, New

tion

than 1954.
amounted

sources

was

an

estimated

the

in

tons

com¬

previous

year,

and

in

10%

production came from the salt dome
deposits of Louisiana
and Texas.
These deposits, which are mined by

sified

into

a

balanced

and

economy.

We

will

continue,

with

civic

seek

small

dustries

groups

and

which

materials

of

machinery

in

in cooperation
our

either

the

sized

duced

use

.

the

in¬

to

the

1954.

region or produce
which
assists
in
the

this type

of industrial

1955
over

more

the

into

converted

was

mainder

with

A.

R. Watson

organizations, which have
our

service

We plan to expand

area

in

nationally
our

sales

sulphuric

elemental

in

used

of the

form

acid
in

or

in

the

mineral
and

other

use
con¬

the re¬
chemical

compounds.
Fertilizers accounted for about 33%

of the total

con¬

sumption; chemicals, 18V2%; titanium and other pig¬
ments, 7 Vz %; pulp 7j/2%; iron and steel, 7%; ground
and refined sulphur uses, 5%, carbon bisulphide, 4%%;
petroleum, 3%; and other chemicals and miscellaneous

9V2%.

uses,

PAUL

WISHART

B.

President, Minneapolis-Honeywell Regulator Company
.

The

multi-billion

automatic

dollar

controls

industry,

which gave

birth to and is feeding technology's glamour
baby—automation— is on the threshold of the brightest
future it has

know.

ever

Actually, the business of producing
selling equipment to do things
automatically — from regulating
and

home

f§

temperatures to flying quided

missiles—is growing at a more rapid
the nation's general

than

rate

econ¬

itself, enjoying its
healthiest boom in history.
The industrial processing field is
one of the largest users of automatic
which

is,

controls and

duce

was

one

of the first to

automation techniques to re¬

utilize

manufacturing

production

and

increase

costs,

improv^ product

The production and sale of
controlling and recording instruments

quality.
this

tional

the

last

25

years

twice

plants

fast

as

in expenditures for

350%

Sales

with

of about 325% and

economy

expenditures for

as

automatic

of

industrial uses during that period

increased about 700%, compared

general

Paul B. Wishart

as

na¬

equipment.

and

control equipment for

the

as

and twice

economy,

non-farm

increased

has

field

in

fast

increase in the

an

increase of about

an

non-farm plants and equip¬

ment.

official

Although
automatic

figures

dollar

controls

industry

on

size

the

lacking—due

are

of the
the

to

variety of controls made and the wide variety of
which

in

now

spent

they

used—it is estimated that in

are

alone, investment in automatic con¬

represents some 8 to 10% of the total dollars

facilities.

on

is

business

in

The

home

the

United

the

cal

number

one

States

reach

talks

and

automatic

of

air

conditioning
installations

heating

increased

has
a

growth of automatic controls

heating

some

400%

in the

total of nearly 17,000,000.

about

the growth

and future of the

tons

for the two must advance together.

progress,

The

pro¬

are

unmistakable.

'j

'

industries

as

aviation, chemi¬

cals, petroleum and atomic energy is well known.

5,515,000

knowledge born of long experience is teaming
M.

Williams

year-end. Texas Gulf Sulphur Company, the largest
producer, operated three, Freport Sulphur Company,
five, Jefferson Sulphur Company three, and Duval Sul¬
phur and Potash Company and Standard Sulphur Com¬
pany one each.
During the year, one new mine was brought into pro¬
duction, plans for the development of a new deposit

rapid

The

•

high degree of dependence on automatic controls

that already exists in such

from
gases,
400,000 tons
contained in pyrites, and
410,000 tons sulphur in various forms from other sources.
Thirteen Frasch process mines were in operation at

promotion program with the Reddy Kilowatt Appliance




process,

5,700,000

occurred

About 80%

signs

sulphur

than doubled the rate of increase

previous year.

water

14-Mile

ing about the whole future of industrial and technologi¬

tons in
Of the balance of the supply,

covered

ex¬

pioneered in our region.
Major electric appliance sales in

hot

estimated

390,000 tons represented sulphur re¬

pansion, our confidence for future
growth is encouraged by 1956 ex¬
pansion plans, within our area, of
several nationwide industrial

an

compared

raw

gathering of these materials. In ad¬
dition

Frasch

region, to

medium

Co.,

automatic control industry today, he is in essence talk¬

than four fifths of the total

More

diver¬

Parker

chhnge

little

1955,

pattern by industries.

When

ports
approximated 1,500,000 tons
compared with 1,650,000 tons in 1954.

welded

L.

Although domestic consumption of sulphur increased
about

last 10 years to

ex¬

pletely dominated by agriculture to
one
in which industry, natural re¬
sources
and
agriculture
are
now

The projects and their

Wyo., sour natural gas; Gulf Chemical Co.,
Girard Point, Pa., Sun Oil Co., Marcus Hook, Pa., and
Union Oil Co., Santa Maria, Calif., refinery gases.

in

5,-

600,000 tons compared with 5,050,000

has

deposits.

Field,

fields.

Domestic consump¬
to

to

year

dome

announced.

Another indication of the

all

under

several new projects com¬
obtain sulphur from sources

Signal Oil and Gas Co. and J.

record rate of industrial

We look forward to continued growth in 1956—just as
we have looked forward to—and
seen—growth for the

past

reached

and

dale, Utah, surface deposits; Rico Argentine Mining Co.,
Rico, Colo., pyrites; Jefferson Lake Sulphur Co., Manderson, Wyo., J. L. Parker Co., Penwell, Texas, and

trols

Production and consumption of sulphur in the

shore

American Sulphur & Refining Co., Sulphur-

sources are:

fields

M. WILLIAMS

President, Freeport Sulphur Company

R.

Louisiana

yet been

addition,

the industrial field

A.

the

in

were,

than

other

off

Plans for the development of the de¬

pleted during the

wide

LANGBOURNE

billions.

six

40 feet of water.

in

growing demand for its products in an expanding

a

economy,

and

intensive

its

been historically as a result

smaller than they have

reduction

as

in

Profit margins

industry despite intensified competition.
are

strip of land. Freeport is working
mining facilities there which will
attempt at producing surlpur from a de¬

install

to

other

omy

the railroads handicapped by

It lies beneath six

Orleans.

narrow

a

mark the first

if railroads are to

substantial

be

retired every year.

Effects

as

meet

To

pace

cars

continuous.
requirements, I estimate that at
least 12,000,000 tons must be added to our present steelmaking capacity by 1960. I base this on the definitely
indicated increase in population and on the constant
trend toward increased per capita consumption of steel.
In addition, there is a world movement toward higher
standards of living and without steel there can be no
improvement in living standards. St6ei is basic.
Other estimates of the
increase required
in steelmaking capacity are higher than mine. They may well
prove to be right.
In any event, one thing is certain.
The cost of steel expansion must be measured in billions
of dollars and the problem confronting all steel execu¬
tives now is the provision of these absolutely essential

operations

in

about

coast

eight feet of water and is separated from the Gulf

believe that new equipment

to

reason

every

business they expect.

of

think of

we

is

business

so

We must now think of

outmoded.

continuous

expired Dec. 31 last, it

expiration of the amortization provision,

Even with the

there

a

as

of rapid

buying to make up for the

deferred

represents

proportions.

advantage

take

to

Louisiana

sumed

railroads

1954.

whole.
Formerly, each expansion of capacity was regarded
as a separate project.
When one was completed, it was
expected that a considerable period of time would
elapse before another would become necessary.
That
try

railroads

of

dearth of order-placing during

the con¬
clusion is inescapable that steel prices must be higher.
In other words, steel must pay its way. And in my
opinion, it is sound, constructive and necessary for it
to do so from the standpoint not only of the steel indus¬

derived

wish

amortization provisions which

concerted

been due in part

buying has

accelerated

the

the

to

freight car shortage of unusual

a

While

if they are to maintain the

earnings

net

and

to meet

This source must provide a

companies.

basis

namely,

source;

during

dustry totaled an estimated 145,000
freight cars at the end of 1955, com¬

from the

of course, must come

money,

the

long

*

is located

Lake Pelto,

as

the

of

waters

miles southwest of New

of

upsurge

momentum

job?"

public

the

for

railway equipment
buying which began in the closing
months
of
1954
and increased in

the

regard it as the most

I

outlook

the difficulties being encountered in
the procurement of steel cloud pros¬
pects for the immediate future.
The reason for genuine optimism
over the next few years is based on

However,

term.

orders in history.

unfilled

of

promising

very

a

in

expand

to

obligation
steel.

shallow

to

Mfg. Co.

industry enters 1956 with one

backlogs

largest

the

This

known

deposit,

new

the

by
of

conducted

was

60

President, Standard Railway Equipment
The railway equipment

drilling

mine is the Chacahoula, La.,

new

five years.
The

WILLIAMS

A.

R.

The

areas.

property of Freeport. It is the seventh new Frasch mine
placed in operation in the United States in the past

continue its forward movement.

our

difficult prob¬
industry as it faces the

steel

region, and we expect 1956 to see

of

the serious and

the

confronts

that

growth are found in

sound

for

elements

economy

than lower in the future.

a

Thursday, January 19, 1956

.

announced and exploratory

were

in several

for the dealers.

in

present basis and with
that this cost will be higher rather

This fact underscores

in 1956, and look forward

area

the

ton on the

likelihood

the strong

our

better appliance sales year

the

to"expand capacity in this way.
For future growth, steel companies will be required to
construct entirely new plants regardless of whether the
building is done at present locations or at new sites.
The cost of doing this will be much greater—a minimum
$325 per annual

in

even

an

All

believe, however,

I

plants.

existing

at

Dealers

123

far plan to enlarge

programs so

of

.

.

(384)

technological strides

and

the

pressure

Now,

with

up

for

cost-

cutting to give impetus to the expansion of automation
from the

processing industries—where it has matured—

to the factory

What

ginning

production field.

actually
to

is happening,

realize

that .with

is that industry is be¬

the

great

electronics, in servo mechanisms which
of

electronics, and in computers which

advances

are

are

Continued

in

the muscles

on

the brains

page

126

Volume 183

Number 5460...The Commercial
and Financial Chronicle

(385)
Continued

from

7

page

rent values.
cocoa were

week

The State oi Trade and
centage figures for 1955

based

are

from

annual

on

tons

capacity of 125,828,310
of Jan. 1, 1955.

as

^

.

„

.

„

..

Electric Output Registers Further

amount

distributed

of

by

electric

the

energy

electric

light
industry for the week
ended Saturday, Jan.
14, 1956, was
estimated at 11,594,000,000
kwh.,
.

and

-

.

power

increase above the week ended
Jan. 7, 1956, according to the Edian

Electric Institute.

son

This

week's

output

advanced

"

~

"

537,000,000 kwh. above that of the
previous week; it increased
1,666,hwu.
vi
000,000 kwh. or 16.8% ciuuve the
xv.o/o
above me

the

was

a

only line
below

lass

the 1955 im„i rv.ec'Ue-,1,1,,
level. Considerably
retailers

and

tracto'rV

Gains in Latest Week
The

Wholesaling had only

in which failures remained
the

-

.

9.

failed

more

construction

-

In six of the nine major
regions,
failures rose in the week just

ended.

The

toll

States

in

the

Middle

jumped

to

and

owing to continued
marketings,

com-

small price changes

inducement to

yond

necessary

immediate

rotton
prices finished a
higher for the week after
fluctuating within a very narrow

P

Strength at the close

coverage be-

—

^

in the East North

Cen-

tral States, while the only declines
during the week occurred in the

buted to the President's farm
sage

proposing

below

nearby.

firmer undertoTe'ust wrckTnfluenced
the

by

thebeliefthatcrops'in

new year

«—

plus

out.

*

muc^ heavier receipts-and

was

majned

Quiet

as

oils

continued

hut

lard

to

prices

show

opening of bids under

a

strength

tended

to

foreign spinners

outcome of the first

lack of buying interest. Vegetable cotton export

*

the 14 spot cotton
light with, volume

faijing considerably below that of
year ag()
Export demand re-

Suited "the

lower

acreage aIlot-

period'

program.

the^special
CCC loan

entries in the week ended Decern-

ended
cuucu

Ago

slightly in the
Wednesday of
"*■

rose

on

last week and the total dollar volume moderately exceeded that of
the similar week
sumer

spending

numerous

a

year ago. Con¬

was

stimulated by

clearance sales and Jan-

promotions.

uary

gains

were

•

The total dollar volume of retail
trade in the week was 2 to 6%

higher than a_ya*
Anc-

Regional

regional

accord**

estimates

esiimaies

varied

vuriej*

from the comparable 1955 levels
Continued

on

page

,

notably higher failures

Jan. 7 Advanced 6.4% Above
Preceding Week
week

creased

the

revenue

ended Jan.

36,636

cars

freight for
7, 1956, in6.4% above

or

preceding week, the Associa¬

tion

of

year

American

Railroads

re¬

ports.

Loadings for the week ended
7, 1956, which included the
Year Day's
holiday, totaled
611,299 cars, an increase of 13,947

were

the

New

2.3%

or

above

the

corre-

sponding 1955 week which was a
non-holiday week, but a decrease
of 12,930 cars, or 2.1% below
the
corresponding week in 1954 which
also

was

a

non-holiday week.

U. S. Automotive Output Shows

21.5% Increase Above
Preceding Week

a

the

13

1956

according

avwwivo
Automotive
the

over

Last

bled

to

Reports,"

01

*£»

21.5%

previous week.

week

the

industry

estimated

an

"Ward's

rose

assem-

152,205

compared with:.-125,245
in the previous week.

The

past

mixed

last

the

previous week
by 26,960 cars, while truck output

advanced

by

6,277

vehicles

in

**

foodstuffs

week

index

drop
$5.95

with

showed

to

$5.92 on
the
week

were

declines

$6.81

a

year ago,

10,

from

before.

This

the latest index

decrease

a

of

included

week

flour,

corn,

cost

sugar' coffee and
while lower in wholesale
wheat, rye, bellies, lard,

butter_
,

beanE.

coco£!i

'

i

peas_

.

total

index

of

is

the

with
and

18,808 in the previous week
22,220 a year ago.

Canadian output last week

pressed for time I

sum

price

per

pound

of

foodstuffs

and

meats

in

like those

W&

When

you choose

as

II

open an

Brad-

mm

wholesale commodity
index, continued to move

§||
m

The

general

Range

level

of

prices,

price

week.

by

Dun

&

limits in the past
The index registered 280.38
narrow

Jan.

on

the

10,

280.48

a

278.70

on

Grain

compared

as

week

earlier,

the like date
markets

was

were

top

of all that, I

til

you're particular about the bank
—

j

.

any

choose The Dime. You

r

$20,000 in

a

tfmnnn

^

deposit from $5

now.

can

Individual Savings Account with

Joint

to

or

Use the coupon

$10,000

up to

Trust Account. Start

below.

with

and
a

Bank-by-Mail with
On

ways.

big Dime dividends and big Dime

m

Narrow

important, when I'm

as

can

security."

food prices at the wholesale level.

Wholesale Commodity Price Index
Continued to Move Within a

paid both

postage

and its chief function
the general trend of

use

show

to

represents

the

raw

within

States. This compared

convenient, and just

amus.

•The

measured

the United

"I SAVE AT THE DIME because it's

eggs

street daily

agency reported
25,085 trucks made in

•

were

ing the week. In the correspond¬

were

i1

oats' beef' hams'
steefs,

dur¬

Last week the

Certainty!

! I

13.1%.

Commodities quoted higher the
past

ing week last year 155,109, cars
and 22,220 trucks were assembled.
there

Convenient...

further

a

Jan.

brought the current figure to the
lowest since May 23,
1950, when
it stood at $5.90.
Compared with

general

of

t|!

advances
and
the
Bradstreet wholesale food

price

week's

that

[

outweighing
Dun &

and-Trucks

above

in

Past Week

Movements

31

production; total of cars
amounted; to 177,290
units, - or > an increase of 33,237
units .above the preceding week's
output, states "Ward's.";;
Last.; "week's .car output
rose

26

Wholesale Food Price Index Held
To Downward Trend the

cars,

(revised)

:

failures

against

as

preceding week and 32 in the

reflects

Output in the automotive indus¬
try for the latest week ended Jan.

Canadian

recorded

ft

similar week of 1955.

Jan.

cars,

ago.

Thirty-one

Loadings of
the

a

than

with

year ago.

ill!

generally

steady during most of the week
but developed some
uncertainty
the
President's
farm

placed at 5,955 cars and 1,051
trucks. In the previous week Do¬
minion plants built 4,126 cars and

following

912

message to

trucks, .and

able 1955

for

the

week, 6,056

compar¬

ears and 977

trucks.

be

Business Failures Rose Sharply in
Past Week

Commercial
ures

and

climbed to

ended

Jan.

12

industrial failin

245

from

the

198

week

in

the

preceding week, according to Dun
& Bradstreet, Inc.. The toll was
considerably heavier than the 200
in the
1955

comparable weeks of both

and

1954.

remained
level

of

However, failures

36%

below

380

in

Liabilities

of

the

prewar

1939.

$5,000

or

more

involved in 202 of the week's
failures as against 170 last week
and 171

a

year ago.

Small failures,

those with liabilities under
$5,000
increased to 43 from 28 in the

previous week and 29 last
Twenty-five of the failing
cerns

had

$100,000

liabilities

as

in

compared

year,
con-

excess

with

17

of
a

week ago.
All

had

industry

trade

groups

increases
the

from

21

and

commercial

service

to




17

corn

pro-*

duction this year.
Some

conditions
hard

Southwest
normal

the

wheat

and

was

good

drought
the

over

areas

the

moisture

of

less

and

prices

reflecting meager
ducer offerings. Rye
prices
aided

by

a

in

Demand

more

for

held

well

up

the

than'

condition

other sections.

many
corn

by

prevailing

Winter

pro-^

81

SAVINGS BANK OF BROOKLYN

P

buying of the bread cereal

influenced

was

W

the belief there will

on

large cut in acreage and

g

m
DOWNTOWN

....

II

Fulton Street and DeKalb Ave.

r*

I

BENSONHURST
FLATBUSH

II

...86th

......

Ave.

Street

and

19th

Avenue

in

J. and Coney Island Avenue

CONEY ISLAND... Mermaid Ave.

and W. 17th St.

la

III

were,

active

ex¬

Member Federa]

port demand, while steadiness in
oats
reflected
limited
offerings.

Trading in grain and soybean futures on the Chicago Board of
Trade was more active last week
with
daily
average
purchases
totaling 54,700,000 bushels, against
26,900,000 the week before and
45,200,000 in the same week last

Mail this coupon to any
The Dime Savings

I 1
! endose
mm

□

office of

Bank of Brooklyn.

Please °Pen a Sa™£S ACC°Um

$

Deposit Insurance

'

Corporation

Individual Account in my name alone

q Joint
Q Trust

Account with
Account for

year.

Spot
and

during the week,
retailing toll up to 129
110, manufacturing to 50
from 38, construction to 28 from
with

a

firm

were

II

Activity in both wheat and
broadened

SW
war

Congress.

for

the

from
ness

cocoa

scattered
in

the

Print

prices moved lower

week.

Easiness

Nome

resulted

liquidation, weak¬

London

market,

Address

m

and

continued pressure of spot sup¬
plies with manufacturers showing
little interest in offerings at cur-

City. Z°ne

No"

should b* tent

te».
wwXviv'/wXrXv?

I

re-

P°rt?dJn the v®,ume of household
J"rnlshings and some apparel

ber 30 declined sharply to 264,000

sag

Year

a

Considerable

Trading in

dornest c sP°t

moved6shar^fly

restrictions

present

problem.

markets
4

mes-

acreage

Dlir

raw sugar
parket continued dull while tradlr?g }P futur^s increased sharply
v

Week

Retail trade

attri-

quantity allotments as a move to
*
Ieach the core 0A the cotton sur*

starting in June may
not be as large as expected and
the possibility of an international
agreement being worked

further

and a proposal that

"

East ouuui ^cimai and wesi South
msi South Central auu West
i>oum
comparable 1955 week and 2,580,-'Central States. Five
regions re000,000 kwh. over ;the like week ported increases and four
had
in 1954.
slight dips from 1955.
Both the
Middle Atlantic and Pacific States
Car Loadings in Week Ended
had

was

replacements for

and

Trade Volume Perked Up a Trifle
Last Week and Exceeded Like

range.

nearhv

and

bales, from 407,000 the week before.

cuts

immediate

hog

cnnt

offering little

or n0

heavy

shade

101

from 61 and in the Pacific States
increased to 65 from 58. No
change
appeared

bags

con-

thanTyear 7go,

while rises in manufacturing and
service were relatively mild.

Atlantic

301,657

pared with 96,060 a year ago. Activity in hard wheat bakery flours
continued
routine
with
recent

Industry

slight rise and

at

Warehouse stocks of

slightly higher for the

125

127

126

The Commercial and Financial Chronicle

(386)

Continued

from

of electronics, automation techniques can

be advanced into

broader field of manufacturing.

a

phasis

is

now

natural

a

evolution

The future potential that this offers for automatic con¬
even more

now

that

growth industries of the future

the great

big

are

of

users

significant when
controls,

automatic

consider

we

already

including

atomic

for four basic

saving

petroleum
stainless

the

fuels

and

and

field,

aluminum,

metals

the

field,

plastics.

We of the
1956

is

Haloid

for our products

effective dissemination

the need for more rapid and

intensify

technological

and

through research,

progress

in¬

areas,

of chemistry, sufficient

to sus¬

(5)"

and

for the more efficient

tion to be focused on the need

handling of information.

'

v

•

investor potential.

The factors for concern are not,

in

my

cient to offset the reasons for confidence

opinion, suffi¬
in

good year

a

They do, however, make it clear that keen com¬

ahead.

existing

and for clear business'

markets,

competent research personnel, will join with

minds and

Office systems specialists will cause more atten¬

(4)

Company believe that the outlook

Our field, which is primarily that
of copying, expanded considerably in 1955, and we feel
certain that this growth will continue.

and

petition for

marketed.

(3) New and improved products will be

bright.

scientific

of

ing power and
,

of data increases.

President, The Haloid Company

for

/

(2) There will be a greater demand
as

C. WILSON

J.

:-;i

somewhat

be

should

higher than in 1955.

and

based

not

are

taxation which interferes with adequate consumer buy-

activity

business

(1). General

natural gas and

power

in

titanium

and

steel

chemicals,

electricity,

machinery,

in

which

insufficient number of college graduates

an

number

a

tain

optimistic about the outlook of

reasons:

electronics, selected armaments, air conditioning,

energy,

Thursday, January 19, 1956

down,

or

cluding certain phases

receiving adequate attention.

To summarize, we are
1956

labor

in

work is just

bility of striking savings in handling paper

trols, becomes

(4)

facts;

The possi¬

is turning toward paper work.

up

.

squarely on facts and the sound interpretation of those

cost cutting em¬

as

either

economy,

specialist, is assuming increasing .import¬

or

This

ance.

and analyzers
now

consultant

124

page

.

.

enterprise in the establishment of new

markets as hall--

marks of successful firms in the 1956 business year.
As

shifts

ensue

in

consumer

spending from

one

field

General business in 1956 should be

better than last year.

even

in

This rise
activity from the exist¬

business

ing high level will put
cedented premium

an

healthy, profitable, competitive, bustling year. The con¬
tinuation of widespread confidence in our economic well

omies, labor saving techniques, and
the

better

of

use

human

skills.

being

Haloid's

products and those of our
competitors meet these require¬
the

in

ments

and office

of

1955

It

has

become

in

the

them

increasingly evi¬
years that a

last

few

revolution in office systems and pro¬
cedures is being brought about by
an

increasing need for

ter information in

steps

company

more

more

the

up

J.

C.

Wilson

hands with greater speed.

of its operations

As

and

competition becomes increasingly keen, it becomes

important than

ever

a
as

more

that people in positions of responsi¬

bility must receive operations reports while the informa¬
tion In them
offices must

is
be

still

fresh

that

and

branch

plants

or

given promptly the facts they need to
activities

with

the

of

rest

the

organi¬

zation.

We,

market.

as

others in

bring

We

new

expect

our

and

that

industry,

are

improved
number

a

marketed for the first time in 1956.

products

replacement of present equipment
it may not

lieve, is

a

be physically

clear indication that

even

is

a

as

the

will

be

designed

are

to

justify

though in

out.

worn

ours

so

con¬

to

these

of

They

provide performance and economies

cases

striving

This,

we

be¬

industry.

hitherto

had

for

before

knowledge

detecting

based

reason

unsung

for

optimism is the fact that

our

fraternity,

that

of

the

office

a

systems |

in

experience

on

ican

our

population

which

the

for

alleviating

and

these

anticipation.

with

reached

an

attainment of greater production capacity than

industries:
rational

(3)

is market in segments

actions based

conclusions

to

as

a

number of

emotional rather than

on

future

the

of

the

of

American

a

as

chemistry. The;

.

■

sales

Chemical

expansion will be felt in
Ours

is

a

people

in] the

will exceed

past

year*

in

it

are

one

billion

Some of the effects of

1956, more m 1957 and

changing

growing,

business

geared to a fast

and

on

hard work,

a

a

sound

and

deliberate

and growth guided by

action should yield

us

another

banner year.

Smyth Heads Dept. of
Phila. Nal'l Bank
PHILADELPHIA,

Pa.—Gordon

PUGET SOUND

PULP

Smyth, Vice-President of the
Philadelphia National Bank, has
been appointed head of the Bank's
investment

division

AND TIMBER CO.

—

•

—

succeed

Cascade Natural Gas

appointed as Assistant to the Sec¬
retary of the Treasury,

Corporation
Form

King

formed

been

;

Dewey, King Johnson

Dewey,

BELLINGHAM, WASHINGTON

to

Natural Gas is Coming!

who has been

George B. Kneass,

Johnson

&

with

offices

has

at

64

Wall

Street, New York City to
engage
in a securities business.
Partners
are
George A. Dewey,

E. King, Gilbert M.
Joseph Sussman and

Jr., Ross
Blakeney,

CASCADE is

now

serving 24 growing Northwest

Andrew R. Johnson.

communities in Oregon,

Rumjahn, McDonough

High Grade Bleached

Rumjahn, McDonough and Kap¬
Company is engaging in a se¬

lan

curities

Sulphite Pulp—Paperboard
Industrial Alcohol




110

business

West

42nd

offices

Alex

A.

Street, New York

Natural Gas is due in July of 1956.
...

Straus, Blosser

WINONA,
has

Straus,

Chicago.

Annual Report

and Information Available

Rumjahn.

407

(Special to The Financial Chronicle)

Bray

Washington and Idaho.

at

City. Partners are Jack L. Mc¬
Donough, Victor L. Kaplan and

With

Lignosite

from

Minn.
joined

Blosser
.

&

—

William

the

staff

McDowell,
.

E.

of
of

Securities Bldg.

•

faith in the future

thoughtful watchfulness of new-

signs on the economic horizon,
careful

the

moving,,
■

optimism,

Conservative
based

,

to look to 1950

highly competitive pace.

S.

of'

major ingredient of our Amer-i

dollars for the fifth straight year.

chasing power due to falling prices at the farm level;
(2)

is

in plant expansion

investment

this

aware

estimated $23 billion, an all-time high. Total

an

successful

decline in farmer pur¬

such

The chemical industry has good reason

effectively

economy,

sharply

me

economy's present well being.

sive bulges or cavcins.
a

made

for encouraging more high school graduates

trained younger men
J. Albert Woods

1958.

(1)

has

Manufacturing'

rolling back of new frontiers by adequately

relentless

flaws, and (4) an economy which today shows no exces¬

Concern factors include:

•

to matriculate in science subjects

activities

flaws

Association

the urgency

at least 200,000,000 people by 1975;

us

research

American business for that

.•• •

•

Chemists'

in

for his

is the keystone of

My participation in the affairs of the

and improved saleable products and serv¬

new

there presently

Another

purpose.

,

will!

credit, it

industry in its expenditures for basic research

—one-fourth of all spent by

ices; (3) more reliable alarm systems than we have ever

many

healthy, dynamic

give

scale

broad

probe for
well

as

tinually to

to

(2)

growth

continuing

consumer

Most recent figures show that chemicals

progress.

led all of

segments of the economy

significant

of

businessman to fight

chemical industry research

In the

which, if unchecked, could cut into
sales, profits and the vital capacity
of private investors for capital in-t
vestment and expansion.
Confidence
factors
include:
(1)
the

satisfaction

enterprising

prices and marketed with enthusiasm and imagination.

our

well reveal mild stresses and strains
in various

buying power sways between new pur- >

share of the market with better goods produced at lower

(

as we are

which should
coordinate their

levels

the

the

behoove

in

reliable guidepost for 1956.

parent in the last six months of 1955.
The latter part of the New Year may

and bet-

tempo

a

investment

and

consumer

in an industrial
boom which may be in full maturity
as we move through its
second year,
the future bears close watching. The
six months immediately ahead will,
for most businesses, be a continua¬
tion of their respective patterns ap¬

year.

dent

as

Engaged

we ex¬

for

demand

producer,

on

establishes industry's performance

work

paper

systems, and thus

substantial

pect
this

field

the threshold of another

American business stands at

econ¬

as

chases and

Commercial Solvents Corporation

President,

unpre¬

greater

on

to another,

ALBERT WOODS

J.

Seattle 1,

Wash.

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

Continued from page 21

To meet this

quire

challenge will re¬
steady expansion of facili¬

a

ties and

Motor Vehicle Production
expenditures should reach $8 bil¬
1956, including $5 billion

Not

the population of
continuing to grow
rapidly, but more and more peo¬
ple are moving to suburban areas

lion in
for

mcdernization

tion.

This

and

represents

construc¬

increase

an

over

1955, even though the con¬
struction figure is still
woefully
inadequate.
■■
On

the

basis

of

where

1955.

Facilities

utilized

were

of

all

beyond

recognize

successful

that

formula

economic progress and

Busi¬
only

by

more

better equipment.
that

of

means

than in

and

sales

nearly 15% higher

figures add

up to a
for business

view

.new

the

annual

with

importantly to its growth
growth
•/

'

■/.

■

and

to

of

•

:

.

New

Car

V

.

$350

million

models

to

of

to

bring

been many

re¬

its

in

types

of

in

two

the

of

lines

our

Last year,

pioneered

we

four-door

hardtop, the first
new body type since

completely
1949 when

introduced the two-

we

door hardtop. For 1956 this revo¬
lutionary development in body
engineering and styling is avail¬
able in all five lines.

of

this

The impact

striking

combination of
beauty with comfort and conveni¬
has been felt

ence

throughout the

industry and will continue to be
for

long time to

a

come.

development in the fine

new

field

car

is

Brougham.

t<~e

Eldorado

Exhibited

of

one

as

last year's dream cars, this smart
model received immediate public

approval.

It

is

am

sure

see

car

lines

you

will agree when
our

passenger

display at the Motorthat they maintain General

ama

on

leadership in engineering,
styling and value for the custom¬

er's dollar.

They

important

They

are

have

the

1958

models

over

t'e

of

the

important
their

Without question
sent

1955.

over

greatest values

the

we

best

improve¬

1955

models.

they too

values

:

also

repre¬

that

tney

have ever offered to customers.
Last

year

senger

38%

cars

over

senger

consumers

only 7%.
sales

to

51//2%

of

expenditures,
about

average
the

of

about

postwar

of

and

as

4%

years

for

and

as

it.. .In mother

For General Motors 1956 should
be

record

a

1955.

by

exceeded

year

If

my

only

appraisal of the
picture is cor¬

economic

over-all

rect, then General Motors' volume
of
sales- in
physical and dollar
not be far from

level

record
should

attained

another

be

in

highly

suppliers.

a.

prewar
year

spend¬

most

of

public

expansion

As

evidence

concrete

of

Gen¬

in

just

and

much

to

ahead, and in the long-rahge
picture as well, we are accelerat¬

expenditures

In

that
represent a

highways

in

facilities,

necessary and desirable as

as

capital investments made by
industry.
The economic loss to
the

country from

inadequate

our

road system is

calendar

for capital

year

1956

our

capital expenditures will amount
to $1 billion. This represents 65%
more than
we
expended in 1955.
It

is

the

largest

expenditures
any

of capital
made by us in

year.

one

When

estimated at more
than $5 billion annually.
President Eisenhower's proposal
for a 10-year, twice-as-big, road-

building
kind

of

that

represents

program

thinking

is

needed.

the

and

leadership
sincerely hope

I

that Congress will act immediate¬

ly to implement this program with
the necessary enabling legislation.
Nothing has more dollar and cents
importance for every American.

Nothing is

more

essential

to

the

welfare

every

segment

of

our

of

Closely allied to the need for
adequate highways is the com¬
pelling need for greater safety on
the road.
ord

in

While the accident

the

decline

1955

year

on

vehicle-mile

a

rec¬

showed

38,500

deaths

tribute

on

our

importantly

to

reducing
the engi¬

the accident

toll, just as
neering of safety into our

mobiles

is

auto¬

contributing to
the
However, it must

objective.

same

tors

built

must

driver

to

addition

will

$4Vz billion.
to

end
have

This is

substantial

very

expenditures

for

special

ily

lies

in

providing an in¬
dustrial structure capable of sup¬
porting a gross national product
us

of this

size.

We

must

be

able

provide goods and services for

However, the automobile industry
will
share
substantially in the
general prosperity of 1956.

who

population of 190 million
will

posable
billion.

have

an

to
a

persons

estimated

income' of

the

with

the

wheel.

for

meeting the challenge
respect to technology, we
ahead

move

at

pn

ever

fields of knowledge

as

and

unfold.

Each

new

ther developments.
A

about

dis¬

$400

of

measure

General

Motors'

determination to make its proper
contribution to
ress

is

technological prog¬
Technical Center,
completed, which will

all but

its

new

be dedicated next May.
In
my
recent
appearance

in

Washington I laid particular stress
on

what

I

referred

quiring mind.
General
this

to

the

in¬

reason

for

I

success,

said,

inquiring

mind which
everything and any¬
be improved.
This is

the attitude of mind
at

the

as

A basic

Motors'

that

II

rest

Technological Advance
As

can

War

Highways

car.

to

behind

thing

World

his

continue

improvement of facilities

capital investment since the

in

into

be made only potentially safe.
The final responsibility rests and

can

holds

completed, total ex¬
penditures by General Motors for

of

to

graduating

twice

engi¬
Russia,
whereas today Russia is graduat¬
ing more than twice as many as
and

neers

as

many

scientists

as

Technical

cultivate

we

Center

and

throughout
the
corporation
to
stimulate technological progress.
This

attitude

the dream

mind

of

produces

will see at the
Motorama
including the new
Firebird II, an experimental gas
cars

you

—

turbine

that

car

may

foreshadow

the motor vehicle of tomorrow.
In

another

area

this

attitude of

mind produced the Allison propjet engine.

Still another example is

Aerotrain.

oped

by

This

suggestion

ing

train

General
of

railroad

a

was

Motors
group

executives

greatly concerned

the

new

devel¬

at

the

of lead¬
who are

the annual
$700 million passenger deficit.
In undertaking this project it
was our hope that General Motors

+2 to +6; South and
-f-3
to
+7;
Middle
4-5 and Northwest 4-4

4-8%.
in

Volume

women's sportswear

knitted

and

skirts

past

gains

principal

with

week,

the

noticeably

expanded

in

sweaters;

In Russia every second¬
school graduate is a potential
engineer
or
scientist.
In
the

scarfs and gloves were
popular accessories and volume in
women's shoes was slightly above
the level of the previous week.

United

There

are.

we

ary

States

not

met

vast

majority

alone

to

insure

economic

Blouses,

the

con¬

of

progress

country but to safeguard its
existence.

outer

thrive

chairs.

challenges.

I

have
nation

our

that

every> confidence
will continue to

sur¬

mount the

challenges that face it.
to expand and
with benefit to all.
In

will

It

continue

prosper

General

Motors

mined to make

our

deter¬

are

toe

retailers

increase

reported

dollar

in

and

week

last

because of

in

Furniture

slight

sales

a

volume

moderately

the level of the

exceeded

course,

children's

clothing;
jackets and
coats increased moderately.

America is a coun¬
try that has thrived on challenges.
It might almost be said that we

Of

considerable increase

a

interest in boys' sports

our
very

was

volume

in

challenge that must be

a

not

tinued

the

trained.

so

This is

similar

1955 week. There was an increased

call

for

bedding
Sales

occasional

and

promotions encour¬

aged consumer interest in linens,
towels and draperies; the buying
of floor coverings decreased

noticeably.
appliances

The buying of major

noticeably reduced.

was

their

boosted

Housewives

full contribu¬

pur¬

meeting the challenges chases of fresh produce and can¬
ahead
and helping to build an ned goods the past week. Butchers
ever more
dynamic and prosper¬ reported a slight increase in the
volume of fresh meat, while poul¬
ing national economy.

tion

to

try sales dropped somewhat. In¬
terest
in butter rose somewhat,

Bank of America Group

Offers $9,460,000
San

Diego Harbor Bds.

Bank of

too

highways.
Adequate highways would con¬

many

Coast

West -fl to

Six years ago we were

a

basis,

Industry

adequate supply of engineers and

the number of fatalities again rose
to 38,500.
And that is

was

been

from page 125

The State of Trade

fic

economy.

programs for expan¬

our

sion and

have

total

ever

per¬

.%

now

the

The

economy.

Continued

Southwest

say

the

the

year

ing our
goods.

a
major
important

challenge to continued
technological advance is the in¬

America N. T. & S. A.

and associates
000

are

offering $9,460,-

City of San Diego, San Diego
Calif. 3'V2% and 2J/2%

while

purchasers of cheese and
equal to those of the
previous week. There was an up¬
surge
in the buying of frozen

eggs

inclusive.

1981,
The

bonds

1.75%

to

1957 to

scaled. to yield

are

2.60%, according to

in¬

January sales promotions at rewholesale buying

tail ^stimulated

of

the

offering

include—Blyth & Co., Inc.;
Boston
Corporation;
Ripley & Co.; Lehman
Brothers; Merrill Lynch, Pierce,
Fenner & Beane; R. H. Moulton
&
Company;
The
Philadelphia
National Bank; Security-First
National
Bank
of
Los
Angeles;
group

First

Harriman

&

Hutzler; Equit¬

of

lines

many

and

apparel

household furnishings.

ma¬

:

Bros.

as.«retailers

purchasing of Spring

merchandise.

in

Other members

Salomon

week

last

ters

creased their

'

turity.

The

were

juice concentrates.
Buyer attendance rose notice¬
ably in the major wholesale cen¬

County,

Harbor Bonds, due Feb. 1,

Some

apparel

wholesalers

re¬

ported short supplies of women's
accessories and men's furnishings.

Department store sales on a
country-wide basis as taken from
for

dex

week

the

in¬

Jan.

ended

1956, decreased 11%
the like period of
the preceding week,
an increase of 10%
reported.

Board's

Reserve

Federal

the

7,

below that of
last year. In
Dec. 31, 1955,
(revised) was

For
the
four weeks
7, 1956, an increase of
recorded. For the year

able Securities Corporation; Dean

ended Jan.

Witter &

8%

Co.; J. Barth & Co.; R.
Pressprich & Co.; Lee HigginCorporation.

W.
son

advance stimulates dozens of fur¬

confidence

Motors'

our

make
most

a

Another

are

investment

broaden

Investment

ing channeled to automobiles may
not reach the record level of 1955.




too

faster rate

Capital

fore

consumer

demands

not

capital

with

compared

con¬

our

highway system that

a

improved

must

the

earlier

highways

of

one

economic

is

profit¬

toward the goal of a gross
national product of $550 billion
by 1965. The great challenge be¬

total

better

be

'the

meets

It

tools'during this period.
■
As I view the longer range pic¬
ture, our country is moving stead¬

an

for

to

must have

able year for our dealers and for
our

of

scientists.

domestic problems.
A
nation so dependent upon the ef¬
ficient operation of motor vehicles

the

1955.

annual

pas¬

our

words, the year will be profitable be recognized that in the last
for everyone willing to work to
analysis it is up to the driver to
make it profitable.
,
take advantage of the safety fac¬

con¬

consumers

of less than 3%. This

percentage of

For producers

make

we

by

pressing

is

.rose

showed

Retail

that

sellers,., 1956 will -be just

good

amounted

pas¬

1954, whereas total

car

sumer

with

to

sales

expenditures

sumer

increase

were

retail

of

year

The
most
the ?,• entire

competitive-system

our

way

sons—the customer.

other

manufacturers

many

ments

represent

offered to customers.

automobile
show

outstanding

and

advances

ever

The

are

respect

every

another

works—to the benefit of one per¬

Motors'

f

be

estimates. vBut

these

ize

eral

all five of

you

in

will

history of our in¬
'' ;,,v'b.!'

industry will be required to real¬

now

August, 1956.

Including
to other

production and

competition.
aggressive efforts of

being tooled
by Cadillac for limited production
I

export

terms should

A

in

year.

for

intense

-

likewise has advanced.

last

'

This

automatic

Hydra-Matic,
Dynaflow and Powerglide. Styling
—

pas¬

made public

was

4

and

dustry.

important mechanical

three

all

1955, which
March

sales year in the

have

advances, including improvements
transmissions

that- the

trucks.
This is
revised estimate

and

with my

be the second best

1958

There

market.

estimate

I

industry will produce

markets, unit production in 1956
should approximate 8,350,000 cars
and trucks. Nineteen fifty-six can

than

more

,

Cars

Canada

Styles

cutlay

an

these factors, I
ahead with great

approximately 7,500,000

line

on

■

For General Motors alone it

quired

with

all

year

senger

for

the economy as a whole.
!

con¬

compared

as

in

so

development

and

sorb

models

need

continues

It

arid the domestic market will ab¬

prior'years, the

introduced

accordance

industry

practice which has contributed
the

the

automobile

automobile

The

Policy

current

1956

confidence.

for the

—this year, as in
in

in

Appraising

,

generally. "

industry

the

is

represented

national security.

1955.

1955.

All cf these

As

not

policy bf
the Federal Reserve, which is re¬
strictive from the standpoint of
the cost and availability of credit
and may result in less support to

It is estimated

very prosperous year

distribution

highway facilities.

safety,

An important factor to be

expenditures by in¬
1956
will amount to
or

and do

1955

Federal Reserve

sidered

pro¬

more

nation, we are not meeting
the challenge in that vital area of
a

modern mechanical

more

styling features.
\

capital

dustry in
$32 billion,

prior to

sector

to

to

alone.

As

:

advanc¬

an

country

cars were pur¬

insuring

ing standard of living is to
duce

this

in

cars

about

are

It will require

able

be

contribution

steady progress in all areas of formance of the Aerotrain is now
technology.
being evaluated by the railroads'
Industry generally is in the experts. Whether it will be con¬
process of meeting the challenge sidered to have made a contribu¬
with respect to plant facilities.
tion to railroad transportation will
by the following percentages: New
be determined by them and them
England 0 to +4; East and Paci¬
Improved Highways

increas¬

people

new.

chased

and

cars

who bought
But nearly two-thirds

by

have the

eco¬

the

for

them

absolute

There

of these 20 million

kinds

their

nomical capacity last
year.
nessmen

owned

an

two

rule.

million;

20

is

car

and

ingly the

known

is

one

necessity

plans,
new plant and
equipment expend¬
itures by industry in 1956 will be
even higher than the record total
of

only

country

our

capacity.

would

And

And the Business Outlook

^

127

(387)

Third

National

of

Bank

was

1955

gain of 7% was registered

a

above that of 1954.

Nash¬

in

volume

trade

Retail

New

ville; Coffin & Burr, Incorporated;

York

F.

slightly above the comparable pe¬

S.

Smithers

&

Co.;

Wm.. E.

City

past

the

week

was

Pollock & Co., Inc.; W. E. Hutton

riod

&

Co.; Shearson, Hammill & Co.;
Ira Haupt & Co.; William Blair
&
Company; Gregory & Sons;

estimated

the

about 2 to

3% ahead of 1955, not¬

Freeman

the better

&

Company; Commerce

&

A.

Co.;

mick

&

Kaiser

G.

Edwards & Sons;
Company; McCorCo.; H. E. Work & Co.;
&
Co.; The Continental

McDonald

&

&
Trust
Company, Salt
City, Utah.
Lawson,
Levy
&
Williams;
Stone & Youngberg; Hill Richards

store sales

Va ;

V.

Pvan,
Sattley

Sutherland
&

Co.;

Meyer & Fox; McMaster Hutchin¬
&

Co.;
&

Magnus &
Fay;

The

Company;
First

Re¬
department

in New York

City for

the

preceding week, Dec. 31,1955,
increase

an

of 4%

For the four weeks

dex

that

in

an

was

recorded.

ending Jan. 7,

increase of 6% was regis¬
the year 1955 the in¬

For

recorded
of

the

a

rise of 2%

above

corresponding period

1954.

Your

RED

of

Arizona Co.; R. D. White & Com¬

over

Federal

&

seller & Durst, Inc.; Stern, Frank,

Hooker

the
index,

Inc.;

Singer, Deane & Scribner; Wagen-

son

to

weekly period ended Jan. 7,
1956, decreased 19% below that
of the like period last year.
In

1956,

H.

pany;

& Miller, and C: N. White

CROSS—

Redfield & Co.; Jones, Cos-

grove
&

Co.

at

weather

inclement

Board's

tered.

ville,

increase

the

Bank

Co.;

Trade observers

week's

part of the week.

According
serve

Lake

& Co.; Irving Lundborg
& Co.;
Shuman, Agnew & Co.; The Peo¬
ples National Bank Charlottes¬

ago.

year

withstanding

Trust Company, Kansas City, Mo.;

City National Bank & Trust Co.,
Kansas City, Mo.; The National
City Bank of Cleveland; Carl M.
Loeb, Rhoades & Co.; Cruttenden

a

must carry on I

128

The Commercial and Financial Chronicfe,

(388)

'

Corp.
Dec. 20 (letter of notification) 816 shares

Atlas

r

Plywood Corp., Boston, Mass.
Nov. 14 filed 97,144 shares of common stock (par $1)
being offered in exchange for the outstanding 291,431
shares of common stock of Plywood, Inc. on the basis of
one
Atlas share for each three Plywood shares held.
Atlas presently owns 496,680 shares of Plywood, Inc.
stock and desires to acquire at least an additional 133,809
shares in order to bring its holdings of such stock to

^

of 5% cumu¬
participating, preferred stock (par $100) and 816,.
f hares of class A common stock
(no par) being offered
to class A stockholders of record Dec. 15, 1955, in units
of one share of each class of stock for each four class A
lative

rhares

held; rights to expire on Feb. 15, 1956.

$101 per unit to stockholders; $110 to public.
—For corporate purposes. Office—Paris Ave.,

„

Price—
Proceeds

P. O. Box

Underwriter—None.

248, Northvale, N. J.

/

/

530,000 shares are to be offered publicly. Price—$3 per
Proceeds — For liquidation of liens on mining

Underwriter—Harris

■/.'■;:''

assessable

activities.
Utah.

Dec.

American Business

Dec.

Research, Inc.
(letter of notification) 19,000 shares

9

of rionpreferred stock. Price — At par ($5 per
Proceeds—For working capital and general cor¬

porate purposes. Office—8002 Wisconsin Ave., Bethesda,
Md.
Underwriter—G. J. Mitchell, Jr., Co., 1420 New
York Ave., N.W., Washington, D. C.
American

M.

A.

R.

C., Inc., Pittsburgh,

Co.

of

Pa.

Angeles;

complete purchase of the patent
licenses from Diesel Power, Inc. and operating capital.
Office—Oliver Building, Mellon Square, Pittsburgh 22,

G2

shares for each 100 shares owned.

share.

Proceeds

ment and for

—

For expansion

working capital, etc.

Price

of plant

—

$13

Arizona

;

Public Finance Co.,
Phoenix, Ariz,
Sept. 16 filed 78,006,081 shares of common stock to be
offered for subscription by holders of life insurance

Atlantic

(2/1)

-

construction

program.

Underwriters—Union

Securities

Dec. 16
stock

(par

'

Corp. and Smith, Barney & Co., both of New York.

$100)

cents)

and

20

10

common

Co., Las Vegas,

pf which

1976.

and

City, Utah.

12,000 shares are to be offered for public sale
at $50 per share and 8,800 shares are to be
offered in

Bonus

for

mining

.

and

490 shares of cla
.

Underwriter—Emory S. War

.-.xj-'-)

Co., Milwaukee, Wis.
&

filed

Refining Corp.

25,000

•

—

shares

of

(1/30-2/3)

Coastal

States Oil &

19 filed

Price

—

common

To be

To

Gas Co.

500,000 shares of
be

supplied

by

stock

common

amendment

(par $1)
(expected a

around

$7 per share). Proceeds—To pay off loans in
curred for land purchases, for construction; of gas pipe
lines and for further drilling. Business—To develop oi
lands.
Blair

Office
&

pected

—

Corpus Christi, Texas.

Co., Incorporated, New York.

some

time in February. r

Colohoma

Uranium, Inc.

\

;

(3/1)

Underwriter

•

Offering

.

r

—

Ex

<

.

;

Nov. 9 filed 2,500,000 shares of common stock

(par

on

cent). Price—40 cents per share. Proceeds—For.explora
tion and development expenses and for general corpo
rate

purposes.- Off ice—Montrose, Colo. Underwrltei
General Investing Corp., New York; and Shaiman & Co

Denver, Colo.

•

J

/.

_

Comet Uranium

Corp., Washington, D. C.

Aug. 20 (letter of notification) 700,000 shares* of com
mon stock (par one cent).
Prices—Five cents per shai
Proceeds—For mining operations. Office—501 Perpetu
Bldg., Washington 4, D. C. Underwriters—Mid Americ
Securities, Inc.,. Salt Lake City,/Utah; and Seal
Securities Corp., Washington, D. CT.
.

^

Uranium, Inc., Denver, Colo.

..c

stock (par $1)
supplied by amendment. Proceeds — T
Emory T. Clark, President of the company. Office—Wes
Allis, Wis. Underwriter—Loewi & Co., Milwaukee, Wi

stock

Office—Salt Lake

expenses.

Underwriter—None.

5

Price

preferred

Proceeds—To make additional cash payment on purchase
contracted

voting stock,

Offiee—2630 Sout

Underwriter-—Denv

&

Clark Oil

Jan.

of principal amount."

,rv

-

•/ •

common

Washington, D. C.
Co., same address.

—Loewi &

shares.

Price—100%

>1.,.

supplied by amendment. 'Proceeds—For expansion an
working capital. Office—West Allis, Wis. Underwrite

-

Nev.

common

one

&

Dec.

common

„

Refining Corp. (1/30-2/3)
Jan. 5 filed 87,500 shares of $1.20 cumulative convert
ible preferred stock, series B (par $20). Price—To b

A" Blue Lizard Mines/ Inc.". ■
;,V
Jan. 17 filed $900,000 of 8%'* convertible subordinated "
debentures due

Investment

28,000 shares of
sold in units of

be

.

stock). Price—99%. Proceeds—^-To suppl
subsidiaries. Office—1028 Connecticut Ave

Clark Oil

Bird, President and Treasurer, 355 No. Forest Road,
Williamsville, N. Y. Underwriter—None. -

—

Atlas

ren

W.

Texas.

Jan. 9 filed 20,800 shares of class B

and

to

Underwriter—Crichto

common

N. W.,

Price—$102 per unit.
Proceeds—For equipment and working capital. Business
—Lightweight portable structures. Address—c/o Walter

Atlas

-

' ,
- v
• Commercial. Credit Co*
(1/24-25)
Oct. 28 (letter of notification) 3,000,000 shares of
capital
Jan. 6 filed $50,000,000 of senior nptes due 1976.;. Price
stock (par one cent). Price—10 cents per
shqre. Pro- •*
To be supplied by amendment! Proceeds
ceeds—For mining expenses. Office—1154 Bannock
^ For workin
St.,
Denver, Colo. Underwriter — Mid-America Securities, ' capital to finance increased volume of business. Under
writers—The First Boston Corp; and Kidder; Peabody
Inc., Salt Lake City, Utah.
Co., both of New York.
>
..tc. ':
B-Thrifty, Inc., Miami, Fla.

exchange for preferred stock. Proceeds—For payment of
loans, and for capital and surplus. Underwriters—

hank

•Rex Laub and Max

Laubrof Tremonton, Utah, and M. D.
Hemingway Invest¬
Co., of Las Vegas, Nev.
- '
!

Close Mortgage & Loan Co. and Jack
ment

(par

Va.

West, Salt Lake City, Utah.

capital to

Ex¬

Structures, Inc.
(letter of notification) 1,400 shares of preferred

10

share

Industries, Inc., Houston, Texas
(letter of notification) 200,000 shares of com¬
mon stock (par one
cent). Price—$1.50 per share. Pro¬
ceeds—To purchase dies and materials and for
working
•capital, etc. Office — 6006 Harvey Wilson Drive, Hous¬
ton, Texas. Underwriter
Benjamin & Co., Houston,
;

Oct.

B

Birdair

Dec. 29 filed 75,000 shares of common stock
(par $6.50).
Price—To be supplied by amendment.
Proceeds—Fof

W.

Ventures Syndicate, Ltd.

2,450 shares of class A

Big Ute Uranium Corp., Overton, Nev.
Oct. 28 (letter of notification) 3,000,000 shares of com¬
mon stock.
Price—At par (10 cents per share). Proceeds
—For mining expenses.
Underwriter—James E. Reed
Co., Inc., Reno, Nev.

:

class

one

Citizens Credit Corp., Washington, , l£ c. '
Sept. 27 (letter of notification) $245,000/of 6% subordl
nated debentures due 1975 (with warrants to
purchas

"

insurance firm.

City Electric Co,

and

Securities, Inc., Denver,. Coloy

America Securities, Inc., Salt Lake City, Utah.

policies issued by Public Life Insurance Co. Price—20
cents per share. Proceeds—For
working capital. Under¬
writer—None, sales to be directly by the company or by
talesman of the

2nd

Big Ridge Uranium Corp., Reno, Nev.
Oct. 19 (letter of notification) 9,000,000 shares of common
stock (par one cent). Price — Three cents per share.
Proceeds—For exploration and development costs. Office
—206 North Virginia St., Reno, Nev. Underwriter—Mid

Underwriter—None.

class A

Proceeds—For mining expenses, etc;

Underwriter—Investment Service Co., Denver, Colo.

Business—Electronics.

Office—Princeton Junction, N. J.

two

..

Big Chief Uranium Co., Pueblo, Colo.
Sept. 20 (letter of notification) 1,500,000 shares of non¬
common stock (par 10 cents).
Price—20 cents
per share.
Proceeds—For expenses incident to mining
operations. Office — 441 Thatcher Bldg., Pueblo, Colo.

and equip¬

of

unit. Proceeds—For general work
Office—505 National Bank of Commer

Corp., Salt Lake City, Utah *
Aug. 10 (letter of notification) 7,000,000 shares of capit
stock
(par one cent)./ Price—Three cents'per l shar

assessable

per

units
per

Cisco Uranium

.

Ar Applied Science Corp. of Princeton
Jan. 16 (letter of notification) 8,200 shares of common
stock (par $2) to be offered to stockholders at rate of

in

Price—$5

South State St., Dover, Del. Underwriter—Mortimer
Bumside & Co., Inc., New York.

change from magneto to automatic dial operation and
to provide working capital.
Office—100 East Main St.,
Myerstown, Pa. Underwriter—Blair & Co., Inc., Phila¬
delphia, Pa.
;

Underwriter—Langley-Howard, Inc., Pittsburgh, Pa.

Los

conversion of the Womelsdorf

offered

notification) 295,000 shares of commo
(par one cent); Price—$1 per share; Proceeds
To acquire property; purchase inventory and for work
ing capital and general corporate purposes. Office—12

Underwriter—None.

For the

—

par (one cent pe
incident to minin

stock

Telephone & Telegraph Co.
(letter of notification) 3,000 shares of 5% cumu¬
stock (par $50). Price—$52 per share.

Proceeds

expenses

Office—810 Deseret Building, Salt Lake CP

Chemical

lative preferred

Pa.

\

Dec. 23 (letter of

Bethel & Mt. Aetna

Dec. 30 (letter of notification) 300,000 shares of common
stock. Price—At par ($1 per share); Proceeds—To pur¬
chase Hallett diesel engine business of Moore Machinery

For

ing capital.
Building, Charleston,

30 filed

Jan. 5

—

Investment Co., same address.
;

B. S. F.

DesRosiers, Inc., 509 Fifth

Wichita

(letter

1

to be

N. Y.

ment company.

E.

Co.,

/

Charleston

share.

Office—137 Grand

*hare).

J.

—

:

.

camulative

Underwriter

-7.-4

Underwriter—Utah Securities Co., same City.

Aug.

St., New York, N. Y. Under¬
writer—Ellis-Greenberg Co., 1051 Carroll St., Brooklyn,

Ave., New York 17, N. Y.

rr;

Parking Service, Inc..
V'fK/V;
of notification) 120,000 shares of non
voting common stock, class A—(par 50 cents) and 60,00
shares of voting common stock, class B (par 10 cents

;

Co., Birdsboro, Pa. (1/20)
92,636 shares of capital stock (par $1) to
be offered for subscription by stockholders of record
Jan. 20, 1956, at the rate of one new share for each two
shares held.
Price—To be supplied by amendment. Pro¬
ceeds—For investment.
Business—A registered invest¬

N. Y.

Upham &

stock.: Price—At-

capital
Proceeds

share).

Sept. 7 (letter of notification) 20,000 shares of common
stock (par $1). Price—$5 per share,
Proceeds—To set
up a factory and purchase equipment and machinery for
manufacture and sdle of the "grip-lock" driver and
screw.

>

Uranium Corp., Salt Lake City, Utah
Sept. 6 (letter of notification) 12,500,000 shares of non

Price—100% of principal amount.

,

$90,000 to redeem the preferred stock; $18,100 to be
payable to stockholders for advances heretofore made
to company; for payment of current obligations, etc.; and
for working capital.
Office—94-30 166th St., Jamaica,

uiss'

Chaffin

.

Alpha Plastics Corp.

• -

3

Kansas.

Proceeds—To increase inventory and to retire subsidiary
indebtedness.
Underwriter—Van Alstyne, Noel & Co.,
properties; for mining equipment and construction of a
New York.
laboratory and field office; for construction and equip¬
ment of a plant suitable for the processing of beneficiaAr Augusta Newspapers, Inc., Augusta, Ga.
tion of lower grades of manganese ore or Oriskany iron i Jan. 13 filed
10,000 shares of 6% cumulative preferred
ore; and for working capital.
Office—Charleston, W. Va.
stock (par $10) and 91,704 shares of 6V2% convertible
Underwriter—Mitchell Securities, Inc., Baltimore, Md.
preference stock (par $7). Price — To be supplied by
amendment.
Allied-Mission Oil, Inc., Tulsa, Okla.
Proceeds — To purchase 6,735 additional
shares of $100 par common stock of Southeastern News¬
Oct. 3 (letter of notification) 598,800 shares of common
stock (par one cent). Price—50 cents per share. Proceeds
papers, Inc. Underwriter—Johnson, Lane, Space & Co,,
—For acquisition, exploration, drilling and development
Inc., Savannah, Ga.
«f leases. Address—P. O. Box 1387, Tulsa, Okla. Under¬
Automatic Tool Corp.
!

Nov. 18 (letter of notification) 300,000 shares of class A
stock (par 10 cents). Price—$1 per share.
Proceeds—

Kansas^iH;

Cessna Aircraft Co., Wichita,,

Kansas.

chare.

writer—United Securities Co., same address.

p, -I. n"

(letter of notification). 3,840 shares,, ol commo
stock (par $1). Price^$26 per share/ Froceeds
To^
selling stockholder. Office—5800, Pawnee Road, Wichita

Atlas Plywood Corp. (1/24)
Dec. 19 filed $3,000,000 of 5%% convertible subordinated
debentures due 1975 and $3,000,000 of 5% sinking fund
debentures due 1971.

,

Jan.

•

Allegheny Manganese & Iron Corp.
Dec. 28 filed 580,000 shares of common stock, of which

f.'

working capital, etc. Underwriter—Paul%C.'v Kimball
Co., Chicago; 111. Offering—ExpectedTn'JanuaTy.
''

Statement effective Dec. 19.

80%.

ITEMS' REVISED

•
....

• Aerco

Thursday, January 19, 195

t INDICATES ADDITIONS
r since previous: issue"

V

■:;y y;•:

in

.

Nov. 23 filed 37,000 shares of class A

$25).
tional

Price—$38
retail

per

stores.

share.

common

Proceeds—To

Business

Office—5301

—

«

stock

Supermarket.

Northwest 37th Ave.,
writer—None.

(par
addi¬

open

concern.

Miami, Fla.

Under¬

Canuba Manganese Mines, Ltd.
27 filed 500,000 shares of
capital stock (par $1Canadian); Price—$1.50 per share." Proceeds—For ex¬ You can sell your securities and services to your top prospe
ploration of mining properties in Cuba. Office—Toronto, in Chicago and the midwest—professional investors and t
Canada/ Underwriter
Baruch Brothers & Co., Inc., general investing public—when you use the Chicago Trib
Let Tribune sales power sell for you in this rich investme
New York.

/ Oct.
-

_•

New York

Boston

Philadelphia

Pittsburgh

San Francisco

'
'

'

: *

"

Private Wires




to

all

offices

Chicago

Cleveland

Century Acceptance Corp., Kansas City, Mo.'
7 filed $750,000 of
participating junior subordi¬
nated sinking fund 6% debentures due Nov.
1,1970 (with
Nov.

detachable
of

22,500

common

shares

Price—At 100%

of

stock

purchase warrants for

a

market. Get the full details from
your
nearest Tribune representative

total

stock, par $1 per share).
(ip units of $500 each). Proceeds—For

advertising counsel

today!

(Uljicaxju QTributic

common

•t~

-

THE 'WORLD'S. ;,C R E ftj * JS T. NEWSPAPER

^

^

.

Volume 183

Number 5460 :

.

{

The Commercial and Financial Chronicle

.

■'

(389)
•

Continental Copper & Steel Industries, Inc.
,
21 filed 263,771 shares of common stock
(par $2)
being offered for subscription by stockholders at rate of
one
new share for each five shares held Jan.
16,

ceeds

For mining operations. Office
1026 Kearm
Bldg., Salt Lake City, Utah. Underwriters—Potter In¬
vestment Co., and Mid-America
Securities, both of Salt
Lake City, Utah.
'
\

Dec.

1956;

rights to expire Feb. 2. Price—$10

—

—

CeKalb-Ogle Telephone Co., Sycamore, III.
(letter of notification) 25,695 shares of common
Pricer—At par <$10 per
share).Proceeds—^To be
,

Dec. 30

stock.
used

..

share. Proceeds—

per

•

To increase inventories and receivables required for ex¬

Cuba

pansion of sales and for other general corporate pur¬
poses.
Underwriters—Allen & Co., P. W. Brooks & Co.

Nov.

Inc. and

by

(Republic of)

of

$2,000,000

Works

bonds

amendment.

Construction Co.

• Cook
Industries, Inc., Dallas, Texas
Aug. 1 (letter of notification) 199,999 shares of common
stock (par $1), of which 107,915 shares
are to be sold
by company and 92,084 shares by a selling stockholder.
Price—$1.50 per share. Proceeds—For general corporate
purposes.
Underwriter—Cejntral Securities Co., Dallas,
Texas.
Offering—Subsequently withdrawn.

I

due

4%

To

—

Romenpower

Electra

byproducts,
R.

Price—To be supplied by amendment.
Pro¬
ceeds—To selling stockholders.
Underwriter—Allen &
Co., New York.
> "
'

Staats

&

notably furfural.
Underwriters
Co., Los Angeles, Calif.; Carl

—

bonds due in
terest.
To

Jan.

13

filed

$10,000,000

mortgage bonds

Proceeds—For construction program and to
repay
bank loans. Underwriter
To be determined
—

by

pay

Cross-Bow Uranium Corp.

Securities

porated.

of

$235,000 of junior lien
from date of issue without in¬

principal

amount.

Proceeds—

Incorporated, Philadelphia, Pa.

&

Hutzler;

Corp.; Lehman Brothers; Blair & Co.

Bids—Tentatively scheduled for Feb.

Incor¬

city.

15.

Dix Uranium

Corp., Provo, Utah
Aug. 10 (letter of notification) 6,000,000 shares
assessable

NEW

ISSUE

common

(par $1). Price—$6.50 per share.
Proceeds—To
bank loans and debts; and for
working capital.

Under¬
Co., New York,,7
Dinosaur Uranium
Corp., Salt Lake City, Utah
Aug. 15 (letter of notification)
15,000,060 shares of com¬
mon stock.
Price—At par (one cent
per share).
Pro¬
ceeds—For expenses incident to
mining activities. Office
—15 Exchange
Place, Salt Lake City, Utah. Underwrite!
—Western States Investment
Co., same

Kidder, Peabody & Co. and Merrill Lynch, Pierce, Fenner & Beane
(jointly); Union Securities Corp.; Equitable

Aug. 29 (letter of notification) 5,000,000 shares of com¬
mon
stock. Price—At par (six cents per share). Pro¬

years

Office—40 National Transit
Bldg., Oil City, Pa.
writer—Grover O'Neill &

com¬

Probable bidders: Halsey, Stuart & Co.

Inc.; The First Boston Corp.; Salomon Bros.

•

reduce

stock

due

1986.

petitive bidding.

~

,

Dennis Run Corp., Oil
City, Pa.
Nov. 28 (letter of
notification) 46,000 shares of

(2/15)

first

of

two

Price—80%

& Co.

Co., Louisville, Ky.

it Dallas Power & Light Co.

non¬

mortgages and for construction cost. Office
—Cherry Hill, near Camden, N. J. Underwriter—Blair

Loeb,

Rhoades & Co., New York, N. Y., and The Bankers
Bond

it Craig Systems, Inc., Danvers, Mass. (2/9)
Jan. 13 filed 355,000 shares of common stock (par
$1), of
which 230,000 shares are to be sold for account of com¬
pany and 125,000 shares for selling stockholders. Price—
To be supplied by amendment.
Proceeds—To purchase
assets of LeFebure Corp.; for working capital; for reduc¬
tion of borrowings or for any other corporate
purpose.
Underwriters—Hemphill, Noyes & Co., W. E, Hutton &
Co. and Lee Higginson Corp., all of New York.

of

to

Del-Valley Corp.
Dec. 13 (letter of
notification)

William

M.

shares

(par five cents). Price—50 cent!

Proceeds—Expenses incident

.

(par 50 cents) to be offered in units of $500 of
debentures and 50 shares of stock. Price—To be
supplied
by amendment (about $550 per unit).
Proceeds — To
build plant to make charcoal brickettes and
chemical

(par $1).

stock

common

share.

1

•

mining oper¬
ations. Office—223 City and
County Bldg., Casper, Wyo.
Underwriter—The Western Trader &
Investor, Salt Lake
City, Utah.

(1/23-27)

stock

stock

common

Minerals Co.,
Casper* Wyo.
of notification) 600,000

Office

Underwriter—

>

.

(letter

assessable

Dec. 30 filed $900,000 of 12-year 5%
sinking fund deben¬
tures due Jan. 15, 1968, and
90,000 shares of common

(1/30-2/3)
125,000 shares of

dial operation.

Sycamore, 111.

.

.

Cooper-Jarrett Inc.
Jan. 10 filed (with ICC)

Street,

.

Delta

Sept. 20
per

Lexington, Ky.

Elm

,

Underwriter—Allen & Co., New York.

Cumberland Corp.,

West

None.

Veterans, Courts and
Price—To be supplied

1983.

Proceeds

for conversion to automatic

—112

(1/23-27)

filed

21

Public

Auchincloss, Parker & Redpath, all of New York.

129

CALENDAR

share).

capital stock.

Price—At par

of

non¬

(five cents

Proceeds—For

per

mining expenses.
Office—290
University Ave., Provo, Utah.
Underwrite*
Weber Investment
Co., Provo, Utah.
Eagle Rock Uranium Co., Salt Lake
City, Utah
Sept. 19 (letter of notification)
30,000,000 shares of non¬
North

—

January 20

(Friday)

February 8

(Wednesday)

.

.

.

B.

S. F. Co

Common

Radiation, Inc.

(Offering to stockholders—no underwriting) 92,636 shares

Citizens &

Southern National Bank
(Offering

Maine Fidelity

Pierce

&

stockholders)

Brooks

Stevens

&

Chemical

(Doollttle

&

& Co.)

The

Carl M.

Loeb,

Co.)

Inc.)

$750,000

share).

(Thursday)

& Co.; W. E. Hutton & Co.;
Higginson Corp.) 355,000 shares

Utah.

and

13

(Monday)

Oct.

Lowenstein (M.) & Sons, Inc

■

(Eastman,

Dillon

&

Preferred

(The First Boston Corp.

Rhoades & Co.;

Western Greyhound Racing, Inc

$990,000

(M.

Sayre & Fisher Brick Co.i*—

and Dean Witter & Co.)
1,200,000 shares

to

up

J.

Reiter

C».)

Common

$2,250,000

Common

s

(Barrett, Herrick

&

Co.,

325,000

Inc.)

January 24

shares

(Tuesday)

(Bids

Atlas Plywood Corp
(Van

Noel

&

$6,000,000

Co.)

Notes

(The First Boston Corp. and Kidder, Peabody & Co.)

(Bids to

(A. P.) Fire Brick Co.».__^_-.______Common
.(Blyth & Co., Inc. and Shields & Co.) 245,007 shares
Northern Pacific Ry
Equip. Trust Ctfs.

Elco

EST)

noon

(Milton

D.

&

Inc.)

Co.,

January 25
(Bids

Pennsylvania

shares

Lisbon

V

Corp

Common

-

*

-

January 30

Clark Oil &
Clark
i

.

Oil

&

&

Co.)

.(Loewi

&

(Allen

Co.)

Western States Refining Co
(J.

-

Barth

&

Northwestern

Bell

-

(Bids

be

to

shares

-

Debens. & Common

Texas Utilities
(Bids

invited)

Co

EST)

February 1
Atlantic

City

Electric

400,000

Debentures

noon

Common

(Bids

$300,000

(A.

J.

Grayson

Metals

(Bids

Co.,

Common
Barney & Co.)

Bell

McEee

(Bids

Corp

be

Telephone Co. of California

offered

under

$40,000,000




be

to

be

to

be

to

Common

Nov.

C.

Bonds
$4,000,000

invited)

$4,000,000

Union

(Bids

to

be

Debens.

$35,000,000

March 29

Power

(Bids to

$14,000,000

(Tuesday)

First

(Thursday)

May 1

(Tuesday)

(Bid*;

to

be

invited)

a

Debentures

Life

Insurance

Co., Baltimore, Md.

filed 20,000 shares of capital stock
(par $10) to
be offered for subscription by class A and class B
stock¬
holders of The Finance Co. of America at
Baltimore on

.

$40,000,000

Federal

Dec. 21

$16,000,000

Columbia Gas System, Inc

3

Philadelphia Saving Fund Building, Phila¬
delphia 7, Pa. Underwriter—Woodcock, Hess &
Co., Inc.
and Boenning & Co., both of
Philadelphia, Pa.

$55,000,000

Preferred
by

National

Office—290L

-Bonds

invited)

indebtedness;

stock

Bonds
be

outstanding

Acceptance Corp.
(letter of notification) 20,000 shares of common
(par $10). Price—$11.50 per share. Proceeds—For
the purchase of a larger amount of
instalment contracts.
Jan.

Bonds

Co

retire

Fine Arts

by

Georgia

subsidiaries; to

Farmers Union.

(Thursday)

invited)

par (in units of $100, $125 and
$120, re¬
Proceeds — To be loaned to or invested in

and to expand the Union's
educational activities. Under¬
writer—None. Debentures to be sold
by salesmen, deal¬
ers and
agents, and by officers, directors and
employees
of the Union, which is often
referred to as

(Tuesday)

New York Telephone Co

Price—At

spectively).
Preferred

invited)

23 filed

$2,300,000 of registered
debentures, series
$500,000 of registered savings debentures, series
B;
and $1,200,000-of registered
savings debentures, series

A;

$1,000,000

invited)

Educational and
Co-Operative Union of

America, Denver, Colo.
Common

invited)

—

Farmer's

1
be

dividends.
Price
At their
respective par
Proceeds—For working capital.
Underwriters—
James E. McNelis and John J.
Rhodes.

invited)

Investing Corp.)

to

insurance

(Thursday)

March 27

Common

exchange offer—to be underwritten
Jackson & Curtis and Mitchum, Jones
& Templeton) $14,377,240 . <

Paine, Webber,

1

March 15

(Bids

Preferred

February 6 (Monday)
(To

be

common

stock

values.

stockholders)

Alabama Power Co

(Offering to stockholders—to be underwritten
Kuhn, Loeb & Co.) 191,884 shares

General

(Wednesday)

$300,000

Co

(Dillon, Read & Co. Inc. and Reynolds & Co.)

Royal

Bonds

Telephone Co. of Pennsylvania-*-

75.000 shares

$3,900,000

Inc.)

to

March 6

Common
&

common

$10,000,000

Mississippi Power Co

shares

Raytone Screen Corp
Reynolds

(Bids

Co.,

filed

(voting)
(par 35-cents); and 300,000 shares-of class
C (non-voting) common stock
(par 50 cents). Of these
shares, 40,000 are to be offered to officers, directors
and
employees of the company. Class A, B and C stock
wilx
also be issued to
policyholders of the Farm & Home
Insurance Co. in exchange for the
assignment of their

/•;-

Common

to

1

240,000 shares of class A
(voting)
stock (par $25
cents); 214,285 shares of class B

(Tuesday)

Co

corporate

Phoenix, Ariz.
Dec.

-Common

Mississippi Power Co

(Wednesday)

CST)

Farm & Home Loan &
Discount

200,000 shares;.*!

Colohoma Uranium, Inc

Chicago & North Western Ry.__Equip. Trust Ctfs.
(Bids

(Offering

(2/15)

general

Bonds

invited)

Corp., Philadelphia, Pa.

purposes.
Office—M. Street, below Erie
Ave., Philadel¬
phia, Pa. Underwriter—S. D. Fuller &
Co., New York, N.Y.

$7,000,000

Fibers Co

(General

Co

(Union Securities Corp. and Smith,

be

March

Common

a.m.

to

Elco

previously issued. Price—At market
(estimated at
$2.12V2 per share). Proceeds — For

(Monday)

EST)

a.m.

stock. Prica

rants

Common
by Smith,

shares

Northern States Power Co.—

$25,000,000

Co.)

(Bids 11

„

Co

11

..j

.

Southern Mining & Milling Co
Securities

83,030

EST)

a.m.

February 29

,

(Tuesday)

Telephone

(Franklin

.

L-O-F Glass
I

$1,102,500

Co.)

/ January 31
„

shares

125,000

11

Texas Electric Service

Common

&

Co.)

common

in

Dec. 28 (letter of
notification) 100,000 shares of common
stock (par 25
cents) to be issued upon exercise of war¬

Common

Cooper-Jarrett, Inc.
•

$9,000,000

(Thursday)

February 27

(Bids
+

25,000

Co.)

&

•

Preferred

invited)

February 28
Preferred

$1,750,000

Refining Corp

.

1.

(Monday)

Refining Corp
(Loewi

Co

be

Kansas Gas & Electric Co

(Offering to stockholders—no underwriting) 1,306,209 shares
I.
j, '.i ■
■ '■}
•• >*.
•" *
i'-.-1'
*' • '•

center.

center

officers of company« Funds are to be
held in escrow
(if
not enough is
received,, funds will be returned to pur¬
chasers of stock).

$25,000,000

Kansas Gas & Electric Co

(Friday)

'»»>.*
"

to

-

share). Proceeds—To acquire title
Lansing, Mich.,-from builder of
Underwriter—None, offering to be made through

shopping

,

$212,500

Bonds

invited)

Electric

(Bids

Uranium

be

Barney

-

Debentures

(Blair & Co. Incorporated) $30,000,000

January 27

Co>

Southern Indiana Gas & Electric Co
(Offering to stockholders—may be underwritten

$4,680,000

Textron American Inc.__

&

February 23

Equip. Trust Ctfs.
EST)

noon

Fuller

to

(Bids

(Wednesday)

Central of Georgia Ry

D-

(Bids

225,000

to

Pennsylvania Electric Co

Common

Blauner

Bonds

..Common
<S-

$6,060,000

Silvray Lighting, Inc

Oct. 14 filed 6,000 shares of
class A
—At par ($100 per

.

$10,000,000

Corp.

.

(Bids

(Wednesday)

be invited)

Uranium Co.

Inc., same address.
Edgemont Shopping Center,
Inc., Chicago, III.

$10,000,000

Dallas Power & Light Co

$50,000,000

Green

M

__Bonds

EST)

noun

&

—

Co.

February 15

k'
Oil

25

—

(Tuesday)

Debentures

Alotyne,

Commercial Credit Corp.__

v

February 14
Central Power & Light

South, Salt Lake City,
Brokerage, Inc., Laa

State

,

mon

$40,000,000

Southern California Edison Co

Price—At par (one cent
per
incident to mining

expenses

(letter of notification) 1,500,000 shares
of com¬
stock (par one
cent). Price—20..cents per share.
Proceeds—For expenses incident to
drilling for oil an£
gas. Office—Colorado
Bldg., Denver, Colo. Underwrite*
—Philip Gordon & Co., Inc., New York:
it East Seventieth Street Sire
Plan, Inc.
Jan. 11 (letter of
notification) 220 units of co-owner¬
ship. Price
$1,000 per unit. Proceeds
To acquire
property. Office—115 Chambers St., New York
7, N. Y.
Underwriter—Sire Plan Portfolios,

Debentures

Co.)

For

Office—214 -East 5th

East Basin

-

stock.

—

Underwriter—Valley

Vegas, Nev..

Common

February

common

Proceeds

activities.

Common

Noyes

Lee

$2,000,000

Bankers Bond

Co.,

Systems, Inc

(Hemphill,

Debentures & Common

(William R. Staats & Co.;
and

Craig

..Bonds

(Allen

&

assessable

$297,000

(Monday)

Cumberland Corp.

Space

Lane,

February 9

Common

(Republic of)

r

-Class A Common

(Johnson,

:

$1,125,000

Corp

Co.)

January 23
Cuba

Inc.)

Co.,

,

Com.

$3,000,000

Life Insurance Co

W.

(P.

to

(Ga.)

l-for-5 basis.

Price—$20.50

per

share.

Proceeds—For

t

Continued

on

page 130

The Commercial and Financial Chronicle
130

.

.

Thursday, January 19, 1956

.

(390)

from page 129

capital and surplus account. Underwriter — None,
Louis Eliasberg, Louis Eliasberg, Jr., and Richard

(President)

Eliasberg

but
A.

committed to purchase any

are

unsubscribed shares.
Fleetwood Motel Corp.,

^

Philadelphia, Pa.

(letter of notification) 24,550 shares of class A
common stock and 4,910 shares of class B common stock

Jan.

5

(both par $1) to be sold in units of one share
common and five shares of class A common.

of class B
Price—$6

Proceeds—To be applied toward purchase of
real estate, and the erection of the building, furnishings
and working capital. Office—Suite 808, 121 South Broads
St., Philadelphia 7, Pa. Underwriter—Woodcock, Hess &
Co., Inc., Philadelphia, Pa.
Fort Pitt Packaging International, Inc.
June 30 filed 300,000 shares of common stock (par 100),.
of which 250,000 shares of for account of company and
60,000 shares of five selling stockholders. Price—$3 per
ihare. Proceeds—For working capital; for exploitation
of "Totosave" system; and for marketing of "TropicRay" infra-red space heater. Office — Pittsburgh, Pa
Underwriter—Barrett Herrick & Co., Inc., New York.
unit.

per

Franklin Railway Supply

Fremont Uranium Co.,

Salt Lake City, Utah

Aug. 1 (letter of notification) 15,000,000 shares of
mon
stock.
Price—At par (one cent per share).

com¬
Pro¬

Office—515 Deseret Bldg.,
Underwriter — Moab Brokerage

ceeds—For mining expenses.

City, Utah.

Salt Lake

Co., Western States Investment Co., Potter Investment
Co., Mid-America Securities, Inc. of Utah, and CashinEmery, Inc., all of Salt Lake City, Utah.
Frontier Assurance Co.,

Phoenix, Ariz.

of notification) 2,000 shares of
voting common stock (par $25), to be offered
scription by holders of class A common stock.
$36.50 per share. Proceeds— For capital and
2

Dec.

(letter

Office—4143 N 19th Ave., Phoenix,

class E
for ^subPrice—
surplus.

Ariz. Underwriter—

expenses.

Hammermill

Paper Co., Erie, Pa.

to

be

of

Watervliet

Hammermill

in

Co.

Paper

of 26 shares of

ratio

the

This offer is subject to acceptance by hold¬

vliet stock.

shares (80% of outstanding Water¬
Underwriter—None.

of at least 128,000

ers

vliet stock).

(letter of notification) 23,124 shares of common

13

stock

(par $1).

Price—$10.55 per share.
Proceeds—To
capital. Underwriter—None.

be added to working

Helio Aircraft Corp.,

Canton, Mass.

(par $1).

150,000 shares of common stock

filed

29

Dec.

amendment. Proceeds—For im¬
provements, research, development and working capital.
Office—Metropolitan Airport, Canton (Norwood P. O.),
Mass.
Underwriter—To be supplied by amendment.

Price—To be supplied by

Nov.

Aircraft Corp.,

Price—$5 per share. Proceeds—For administra¬
engineering expenses. Office
Metropolitan

stock.

tive

Canton, Mass.
24,000 shares of common

(letter of notification)

3

Underwriter—

None.

Acceptance Corp., Salt Lake City,

Utah
$300,000 of 25-year 6%
junior subordinated debentures due Oct. 1, 1980. Price—
At par (in denominations of $1,000, $500 and $100). Pro¬
ceeds—For working capital.
Office—837 South Maine
Home

Sept.

(letter of notification)

1

St., Salt Lake City, Utah.
ton & Co., same city.
Finance

Heme
Jan.

Underwriter—Edward L. Bur¬

Group,

Inc., Charlotte, N. C.

(letter of notification)

13

42,750 shares of

common

(par $1).
Price — $6 per share.
Proceeds — For
working capital. Office—119 West 8th St., P. O. Box 779,
Charlotte 1, N. C.
Underwriter—None.

stock

Kometrust Corp.,
Jan.

filed

pand plant. Office—107—13th St.,

Columbus, Ga. Under¬

writer—None.

125,000

working capital.
Hunt

expenses

incident to mining operations.

Wyo. Underwriter—Philip
Inc., New York 6, N. Y.

Office—Kemmerer,
& Co.,

tive preferred stock.
Price—At par ($25 per share) and
accrued dividends. Proceeds—To repay indebtedness and

and Oil, Inc.

(letter of notification) 1,200,000 shares of com¬
stock (par five cents). Price — 25 cents per share.
4

Proceeds—For

cumula¬

Office

Clinton, N. Y.

—

Under¬

Gordon

Corp., Green

River,

Utah

Price—At

stock.

ceeds—For

par

(25

cents

per

share).

Pro¬

incident to mining activities. Un¬
derwriter
Elmer K. Aagaard, 323 Newhouse Bldg.,
Salt Lake City, Utah.
—

Hydro-Loc, Inc., Seattle, Wash.
if General Telephone Co. of California (2/6)
Oct. 25 (letter of notification) 1,674 shares of capital
shares of 4V2% cumulative preferred
stock. Price—At par
($100 per share). Proceeds—For
(par $20), to be offered in exchange for 718,862'
shares, a part of the outstanding 1,437,724 shares, of I: working capital, etc. Office—603 Central Bldg., Seattle
cumulative preferred stock, 5% 1947 series (par $20) on'
4, Wash. Underwriter—Pacific Brokerage Co. of Seattle,
a
share-for-share basis; unexchanged
Wash.
new
preferred
stock to be offered publicly. Price—To be supplied by
Ideal-Aerosmith, Inc., Hawthorne, Calif.
amendment. Proceeds — To repay bank loans.
Under¬
Dec. 16 (letter of notification) 150,000 shares of capital
writers—Paine, Webber, Jackson & Curtis, New York,
stock (par $1).
Price —$2 per share. Proceeds — For
and Mitchum, Jones & Templeton, Los Angeles, Calif.
equipment, machinery, inventory, etc. Office—12909 So.
Cerise Ave., Hawthorne, Calif. Underwriter—Samuel B.
i
Golden Dawn Uranium Corp., Buena Vista, Colo.
Franklin & Co., Los Angeles, Calif.
Dec. 27 (letter of notification) 3,000,000 shares of capital

Jan. 17 filed 718,862
stock

stock
ceeds

(par five cents). Price—10 cents per share. Pro¬
For mining expenses. Underwriter — Bel-Air
—

Securities Co., Provo, Utah.

v

if Great Lakes Growers, Inc., Lake City, Pa.
9
(letter of notification) $125,000 of 6% 5-year
bonds. Price—At par (in denominations of $100 each).
Proceeds
To refinance existing current indebtedness
and for working capital. Underwriter—None.

Jan.

—

Incorporated Mortgage Investors
Dec. 7

(letter of notification) $233,000 of 8% registered
debentures, due Jan. 1, 1976, and 58,250 shares of com¬
mon
stock (par $1) to be offered in units of one $100
debenture and 25 shares of stock.
Price—$125 per unit.
Proceeds—To be invested in the mortgage investment
Office—1012 H St., N. W., Washington, D. C.

portfolio.

Underwriter—Federal

Indian
Green

(A.

P.)

Fire Brick Co.

(1/24)

Dec. 28 filed

245,007 shares of common stock (par $5).
supplied by amendment.
Proceeds — To
selling stockholders. Office—Mexico, Mo. Underwriters
—Blyth & Co., Inc., and Shields & Co., both of New York.

Price

—

To

be

Guaranty Income Life Insurance Co.
Dec.

30

(letter of notification) 24,000 shares of capital
(par $5) to be offered first to stockholders; then
policyholders and the public. Price—$10 per share. Pro¬
ceeds—For working capital. Address—P, O. Box
2231,

Rouge, La.

Gulf Coast

Underwriter—None.

,Dec.
Jan.

30
1,

Natural

filed
1966.

Gas

Corp., New Orleans, La.

$600,000

of

Price—100%

ceeds—For construction

10-year
of

costs.

5%

principal amount.

due

Pro¬

Underwriter—None.

Gulf Oil

Corp., Pittsburgh, Pa.
1,534,446 shares of capital stock (par $25)
to be offered in exchange for shares of common stock
of Warren Petroleum Corp. in the ratio of four shares of

Jan.

10 filed

Gulf

for each five shares of Warren.
If, prior to the
expiration of the offer, less than 1,753,133 Warren shares
(90%) but at least 1,558,340 shares (80%) are deposited

thereunder, Gulf may at its option accept all shares of
Warren so deposited.




(par

—

For

one

same

York, N. Y.

cent).

Resources

Industries, Los Angeles, Calif.
(letter of notification) 40,000 shares of common
Proceeds—For pay¬
ment of accounts payable; increase in inventory; addi¬
tional working capital, etc.
Office — 4641 Hollywood
Blvd., Los Angeles 27, Calif. Underwriter — Marache,
Dofflemyre & Co., Los Angeles, Calif.

Underwriter—G. F. Rothschild & Co.,

if John Paul Enterprises, Inc.
notification) 115,000 shares of common
Price—At par ($1 per share). Proceeds—For ma¬
terials, working capital and general corporate purposes.
Business—To manufacture and sell a scrubbing brush
and mop and a cigarette pack holder. Office—150 Broad¬
way, New York, N. Y.
Underwriter—None. Milton John

stock.

Poll is Chairman and President.

Jurassic

Aug. 26 (letter of notification)
assessable

ties

the United

States.

investment.

(par $1).
Busineta

the free world out-

Underwriter—I. I. I. Securi¬

Corp., 76 Beaver St., New York, N. Y.

International

Oct.

Proceeds—For

invest in foreign securities of

4

cents).

2,855,000 shares of non¬
Price—10 centi

stock (par one cent).

Proceeds—For expenses incident to mining
—
326 West Montezuma St., Cortex,
Underwriter
Bay Securities Corp., New York,

share.

per

activities.
Colo.

Office

—

New York.
Kention

Electronics

Co., Inc.

Oct. 27

(letter of notification) 60,000 shares of common
stock (par 10 cents). Price—40 cents per share. Proceed!
—To Nicholas J. Papadakos, the selling stockholder. Of¬
fice—129 Pierrepont St., Brooklyn, N. Y. Underwriter—
20th Century Pioneer Securities Co., New York.
Lander

Valley Uranium & Oil Corp.

Aug. 15 (letter of notification) 3,000,000 shares of com¬

(par two cents).
Price—10 cents per share.
expenses incident
to mining activities.

stock

Proceeds—For

Office—c/o Warren E. Morgan, President, 1705 East First
South, Salt Lake City, Utah. Underwriter—Empire Se¬
curities Corp., Las Vegas, Nev.

Jan.

Mortgage & Title Co.

(letter of notification) 60,412 shares of common
stock (par 65 cents) to be offered first to stockholders.
Maxwell M. Powell
(Vice-President) and Rudolph J.
11

Welti

will purchase up to

(a director)

shares each of any unsubscribed shares.
Proceeds

—

For working

total of 10,000
Price—$1.50 per

a

capital.

Office

—

115

Underwriter—None.

Life Underwriters Insurance

Co., Shreveport, La

shares of common stock (par 25
cents) to be offered for subscription by present stock
holders of record July 21, 1955 on the basis of one ne
share for each four shares held; rights to expire 45 day
from the commencement of the offering, after Whi
unsold shares will be offered to public. Price—$8.75 p
Sept. 26 filed 100,000

share to public. Procee
working capital. Underwriter

share to stockholders; $10 per
—For

expansion

None.
•

and

f

Lisbon

Uranium Corp.

Dec. 26 filed

to be

(1/27)

1,306,209 shares of common stock (par 150
subscription by common stockholder

offered for

of record Jan. 27,

1956, at the rate of three new share
(with an additional subscriptio

for each ten shares held

privilege);

Feb. 10. Price—$4 pe
advances by Atlas Corp. o

rights to expire on

Proceeds—To

share.

repay

approximately $4,039,000, which has or will be used t
acquire option to purchase the so-called Barrett claim
and pay balance of purchase price; for exploration an
drilling expenses, and for other corporate purposes. Of
fice—Salt
Lake
City, Utah.
Underwriter—None, bu
Wasatch Corp., a subsidiary of Atlas Corp., will pur
chase any unsubscribed shares.
Uranium Co.

Sept. 12 (letter of notification) 3,000,000 shares of capi
tal stock. Price—At par (10 cents per share). Procee
—For

mining expenses. Office—440 West 3rd North, Sal
Utah. Underwriter—Skyline Securities, In

Lake City,

Denver, Colo.

if Los Gatos Telephone Co., Los Gatos, Calif.
9 (letter of notification) 18,737 shares of commo
stock (par $10). Price—$16 per share. Proceeds — Fo
equipment and improvements. Office — 11 Montebell
Way, Los Gatos, Calif. Underwriter—None.

Jan.

Metals Corp.

filed

400,000 shares of common stock (par 10
Price—$1 per share. Proceeds—To finance ex¬

ploration and development of mining properties of Recursos
Mineros Mexicanos, S. A., Mexican subsidiary,
and to discharge note. Office — Houston, Tex. Under¬
writer—Gearhart & Otis, Inc., New York.

Uranium & Oil Co.

(letter of notification) 3,000,000 shares of non
assessable capital stock (par one cent). Price—10 cen1
Oct.

6

share. Proceeds—For expenses incident to minin
operations. Office — Simms Bldg., Albuquerque, N.
Underwriter—Mid-America Securities Inc. of Utah, S
per

•

Investors

Inc., New York
Aug. 23 filed 200,000 shares of capital stock

of

common

Lake City,

New York.

Price—At market.

.

Minerals, Inc., Cortez, Colo.

Lost Canyon

Circuits, Inc., Belleville, N. J.
Nov. 10 filed-100,000 shares of 6% convertible preferred
stock (cumulative if and to the extent earned). Price—
At par ($5 per share). Proceeds—For general corporate
purposes.
Underwriter — Alexander Watt & Co., Inc.,

—To

Price—At par ($4 per share).

Jan. 10 (letter of

address.

Insulated

"side

Rassco Israel Corp.,

Jeb

Little Mac

3,000,000 shares of com¬

Corp., N. Y.
Dec. 12 (letter of notification) 600,000 shares of com¬
mon
stock (par one cent).
Price—50 cents per share.
Proceeds—For mining expenses.
Office—42 Broadway,
New

—

city.

Corp.

expenses

Mineral

International

debentures

Co.,

Mining

Price—10 cents per share.
incident to mining activities.
Office—205 Byington Building, Reno, Nev. Underwriter
—Richard L. Dineley, same address.
Proceeds

•

Sept. 14 filed $2,000,000 of 5% sinking fund convertible
debentures due Sept. 1, 1965 to be sold to Brandel Trust.
Price—$1,825,000, plus accrued interest of $29,632. Pro¬
ceeds—To purchase certain working or leasehold inter¬
ests in oil and gas interests. Underwriter—None.
Gulf

stock

mon

same

.Leaseholds, Inc., Houston, Texas

Uranium

(letter of notification)

Inland

stock

Baton

Sept. 6

Investment

Monument

Underwriter

Broadway, New York, N. Y.

expenses

Co., Ltd.

Dec. 28

Aug. 22 (letter of notification) 1,200,000 shares of com¬
mon

Aviv, Israel.

share.

Uranium

Investment

New York.

if Lawyers

Service, Inc.

(letter of notification) 920 shares of 6%

writer—None.

Hills Mining

Gas

6

Jan.

for

—Tel

mon

Inc., Montgomery, Ala.

shares of common stock (par $1).
Price—$5 per share. Proceeds—To expand operations
of subsidiary and increase investment therein.
Under¬
5

Israel-Rassco

Sept. 28 filed 9,000 ordinary shares. Price—At par (100
Israel pounds each, or about $55 in U. S. funds), payable
in State of Israel Independence Issue Bonds only. Office

and

Airport, Canton (Norwood P. O.), Mass.

369-375 DeKalb Ave., Brooklyn 5,
& Co., New York.

—

Underwriter—Kamen

stock.

Co., Waterville, Me.

(C. F.)

Hathaway
Jan.

Y.

"Isras"

stock for each 25 shares of Water¬

common

Office

ment, etc.

■

166,400 shares of common stock (par $2.50)
offered in exchange for shares of capital stock

Industries Corp.

(letter of notification) 150,000 shares of common
stock (par 10 cents).
Price—$2 per share. Proceeds—
For advances to Arliss Co., Inc. for purchase of equip¬

Oct. 12

N.

Dec. 20 filed

Household Gas

^ Gas Light Co. of Columbus
Jan. 12 (letter of notification) 25,000 shares of common
stock (par $5).
Price—$12 per share. Proceeds—To ex¬

mon

Brokerage

Corp., Ogden, Utah.

writer—None.

None.

Jan.

Intermountain

Underwriter—United

Helio

(letter of notification) 20,000

19

mining

Utah.

Co.

shares of common
stock (no par) to be offered for subscription by stock¬
holders.
Price—$10 per share.
Proceeds—To reduce
unsecured bank loans and for working capital.
Office—
927 Market St., Wilmington, Del.
Underwriter—None,
But C. W. Floyd Coffin and Herman F. Ball have agreed
to purchase all shares not subscribed for by stockholders.

Oct.

of capital
Proceeds
Office—E-17 Army Way, Ogden,

Aug. 10 (letter of notification) 8,000,000 shares
stock.
Price—At par (two cents per share).
—For

Plastic

International

Ogden, Utah

Half Moon Uranium Corp.,

-

Continued

Maine

Nov.

10

Utah.
Fidelity

filed

Price—$25
purposes.

Life Insurance Co. (1/20)
shares of capital stock (par $10

45,000

per share.
Proceeds—For general corpora'
Office — Portland, Me. Underwriter—P.

Brooks & Co., Inc.,
Manhattan

New York.

Mercury Corp., Denver, Colo.

(letter of notification) 1,500,000 shares of com
(par one cent), of which 1,400,000 shares ar
for account of company and 100,000 shares for certai
stockholders. Price—20 cents per share. Proceeds—Fo
Oct. 26

mon

stock

mining expenses.

Office—374 Denver Club Bldg., Den

Colo. Underwriters—General Investing Corp., Ne
York; and Investment Service Co., Denver, Colo.
ver,

Volume 183

Number 5460

The Commercial and Financial Chronicle

...

*

(391)

Mansfield
Nov., 4

ferred

Telephone Co., Mansfield, Ohio *.*■
6,000 shares of 5% pre¬
Price—At par ($50 per share). Proceed*

North

Pittsburgh Telephone Co., Gibsonia, Pa.
(letter of notification) 4,000 shares of common
be offered for subscription
by stockholders.
Price—At par ($25 per share). Proceeds—To be used to

(letter of notification)
stock.

Jan.

—To reduce short term indebtedness and for construction

Office—35 Park Avenue East, Mansfield, Ohio.

program.

Allegheny County, Pa.

Manufacturers Cutter Corp.

(letter of notification) 300,000 shares of class A
stock. Price—At par ($1 per share). Proceeds—
To repay loans, and for new equipment and working
capital. Business—Cutting tools. Office—275 Jefferson
'St., Newark, N. J. Underwriter—Paul C. Ferguson & Co.,

1996.

To' repay advances from American
Telegraph Co., the parent, and for im¬
provements and additions to property. Underwriter—To
be determined by competitive bidding. Probable bidders:
Halsey, Stuart & Co. Inc.; Morgan Stanley & Co.; The
First Boston Corp.; Kuhn, Loeb & Co.
Bids—Expected

city.

^Oct. 6 (letter of notification) 172,500 shares of
'For

(par

soil

a

10

mining

cents).

Price—$1
and

expenses

conditioner.

cisco, Calif.

Office—681

share.

per

expenses

Market

■

to be

common

to

•

r

—

.

1956

on

held

Five

.

the basis

of one

share

new

for

each

&

Dec.

10

mining expenses. Office—623 First National Bank
Building, Denver 2, Colo.
Underwriter — Globe Secu¬
rities Corp., Jersey City, N. J.

.

Vernon

Mining & Development Co.

//$-

Nov.

^JJov. 16 (letter of notification) 300,000 shares of com¬
stock, vrPrice—At

mon

.A

For

mining

($1 per share). Proceeds—
Office—422 Continental, t$ank'

expenses.

-

1 Bldg., Salt Lake City, Utah. Underwriter
Hackett

Investment

Co.,

—

Continental

701

city.

same

Bank
.

^National

Lithium

Corp.,

u
.

Ackerson-

'BJdg.,

"

'

city.

same

Underwriter
•

'.

Investment

—

Service! Co.,

Leo

mon

tees.

/

••

.

..

,

National Old Line Insurance Co.

Nov.

15

filed

$2)

50,000

shares

of

class

.

A

'

^»Ark. Underwriter—Equitable Securities Corp.. TNfa«b/ville, Tenn., and New York, N. Y. Offering—Indefinitely•,

the basis of

postponed.

.'Jv

if National Tank Co., Tulsa, Oklahoma
Jan. 11 (letter of notification) 4,500 shares of
corrfjmon
stock (par $1).
Price—$21.50 per share. Proceeds^-To
selling stockholders. Office—Sand Springs Road and]31st
W. Avenue,
Tulsa, Okla.
Underwriter — Schneider,
Bernet & Hickman, Inc., Dallas, Texas.

Pierce

7

Sept.

(letter of

assessable

share.

notification)

common

stock

(par

Utah!

■

300,000

shares of non¬
cent). Price—$1 per
incident to miningf ac¬

one

Proceeds—For expenses

tivities. Underwriter—Western Bond & Share Co., Tulsa,
Okla.

'

.

Nevada Mercury Corp., Winnemucca, Nev.

Sept. 16 (letter of notification)
mon

.

stock

(par

Proceeds—For

one

cent).

expenses

Office—Professional

incident

Building,

to

mining

Winnemucca,

activities.
Nev.,4 Un¬

derwriter—Shelley, Roberts & Co., Denver. Colo.

:

if New South Textile Mills, Jackson, Miss. *
Jan. 13 filed 2,298,000 shares of common stock (par $1).
Price—$3 per share. Proceeds—For acquisition of #rop.

erties
To

be

and

general

named

if Nicholson

corporate

purposes.

Underwriter—

by amendment.

(W. H.)

& Co., Wilkes-Barre, Pa.
Jan. 16 filed 20,000 shares of common stock (par $5).
Price—$25 per share. Proceeds — For working capital.

•

,

Underwriter—None.




&

be

offered

Stevens

to

Chemical

„■

—710 Ohio
&

Co.,

St.; Buffalo 3, N. Y.
city.

Underwriter—Doolittle

same

Pipelife Corp., Tulsa, Okla.
29 filed -115,000 shares of common stock (par $1).
Price—$4 per share. Proceeds—To pay current accounts
and notes payable; for research and development; and
corporate

purposes.

Underwriter

—

North

Prudential

Loan Corp., Washington, D. C.
111,000 shares of 44-cent cumulative prior
preferred stock (par $5) and 55,500 shares of 10-cent par
Nov. 22 filed

common

stock

preferred stock

to

be

and

offered

in

of

banks, to be used to
company's seventh aluminum

Reynolds Mining & Development Corp.
22 filed
1,500,000 shares of common stock (par
one
cent).
Price—50 cents per share.
Proceeds—For
working capital and mining expenses. Office — Moab,
Utah.

Underwriter

—

The Matthew

Corp., Washington,

D. C.

20

Airlines,

filed

Inc., Miami, Fla.
967,500 shares of common stock

(par 10
cents) to be offered for subscription by stockholders at
the

rate

of

one

share for each four shares held

npw

(with an oversubscription privilege). [The company has
obtained from certain stockholders waivers of
subscrip¬
tion rights applicable to not less than
100,000 shares and

such shares
of

the

plied

are

to be offered to the general public free

stockholders'

prior

rights.]

Price—To

be

sup¬

by

amendment.
Proceeds—To repay bank loan
working capital. Underwriter—Eisele & King,
Libaire, Stout & Co., New York.
and

v

-

,

for

Rogers Corp., Rogers, Conn.

Oct. 3 (letter of notification) a minimum of
5,883 shares
and a maximum of 7,453 shares of class B
common
stock to be offered to stockholders on a basis of
one
share for each four shares held.

Proceeds—To

Price—($29 per share).
working capital due to losses

replenish

sustained in recent flood.

Underwriter—None

Rowan Controller Co.,
Dec. 20 (letter of

.

Baltimore, Md.
notification) 6,935 shares of

common

stock

(par $10) to be offered for subscription by stock¬
Price—$14 per share.
Proceeds—For develop¬
ment of new products and
working capital re. manufac¬
ture and sale of electrical controllers.

Homewood

Ave., Baltimore, Md.

Office—2313-2315

Underwriter—None.

if Royal McBee Corp., New York (2/1)
12 filed 191,884 shares of common
stock (par $1)
to be offered for subscription
by common stockholders
of record Jan. 31, 1956 at the rate of one new
share for

units

one-half share

of

each

of

one

share

common

of

stock.

shares

seven

Price—To

be

held;

supplied

equipment
Loeb &

Co., Tulsa, Okla.

Pittman Drilling & Oil Co., Independence, Kan.
Sept. 6 (letter of notification) 60,000 shares of 6% noncumulative preferred stock (par $5) and 60,000 shares
of common stock (par 10 cents) to be offered in units of
one share of
each. Price—$5 per unit.
Proceeds—For
payment of note and working capital. Office—420 Citi¬
zens National Bank Bldg.,
Independence, Kan. Under¬
writer—Dewitt Investment Co., Wilmington, Del.
;♦

commercial

Jan.

Nov.

American Securities

from

construction

holders.

(1/20)

Corp.

6 (letter of notification) 27,000 shares of class B
(non-voting) capital stock (par $3.33%).
Price — $11
per share. Proceeds—To ten selling stockholders. Office

general

1,500.000 shares of gomcents per share.

Price—20

share for each 3%

to

Jan.

///|,,

Natural Power Corp. of America, Moab,

one

shares

.

Nov.

Price—15 cents per share.
to mining activities.

shares held; unsub¬
public.
Price—$14 per
share to stockholders and $15 to public.
Proceeds—To
finance construction of an addition to plant re. printing
of lithographed labels for cans, bottles, boxes, etc. Office
—311 West Depot St., Bedford, Va.
Underwriter—Scott,
Horner & Mason, Inc., Lynchburg, Va.
scribed

"

■

Underwriters—Dillon, Read & Co. Inc.
Reynolds & Co., both of New York.

and

incident

19'

/

.

reduction plant.

com¬

Label Co., Inc., Bedford, Va.
(letter of notification) 8,000 shares of common
stock to be offered for subscription by stockholders on

and

cor¬

institutional investors and the borrowing

$15,000,000

finance

Office—206 N. Virginia Street, Reno, Nev.

Dec.

—

'

of

Piedmont

jftock

50,000 shares of class B common' fjltock
"(par $2).. Price—To be supplied by.amendment. 'Proceeds
To selling stockholders.
Office — Little Rock,

■

expenses

general

filed

gage bonds to

Dec.

if Piasecki Aircraft Corp., Philadelphia, Pa.
Jan. 17 filed 200,000 shares of common stock (par $1).
Price—To be supplied by amendment.
Proceeds — To
repay outstanding notes and for working capital. Under¬
writer—Emanuel, Deetjen & Co., New York.

^

common

11

Riddle

(par three cents).

Proceeds—For

(2/1)/
800,000 shares of cumulative preferred
stock, series A (par $50). Price — To be supplied by
amendment.
Proceeds—From this sale, together with
funds to be received from sale of
$60,000,000 first mort¬

Underwriter
—Philip Gordon & Co., Inc., New York, N. Y.

.

if National Motel Credit Corp.
F'k'fl
Jan. 13 (letter of notification) 5,000 shares of
common
stock. Price—At par ($10 per share). Proceeds—To
pro¬
vide funds for operating expenses for the first year'; and
for working capital.
Underwriter—None.

■

Jan.

Underwriter—None.

stock

unit.

* Reynolds Metals Co.

3

Proceeds—For

per

Underwriter—None; to be ofltred by
Rich, Robert Kissel and Sidney M. Gilberg, as Trus¬

Products, Inc., Reading, Pa.

Uranium, Inc., Reno, Nev.
Aug. 4 (letter of notification) 2,000,000 share's of

A

Price—$2

pany.

Pann-Utah

Bjdg.,

Denver, Colo.

Price—

porate purposes.

Uranium, Inc.

(letter of notification) 3,857 shares of common
(no par), of which 2,000 shares are to be offered
for subscription by existing stockholders at $12 per
share, and 1,857 shares to non-stockholders who are residents of Pennsylvania at $14 per share. Proceeds—For
purchase of mill. Office — 501 Crescent Ave., Reading,
Pa.

Denver, Colo.

Dec. 27 (letter of notification) 300,000 shares of con&non
6tock (par one cent).
Price—$1 per share. Proceeds—
For mining expenses.
Office-— 556 Denver Club

-

stock.

agreement to be offered to certain mem¬
bers of the general public who are
acceptable applicants
and who are to become active
policyholders in the com¬

stock

.

par

common

procurement

17

Penn Precision

.

Mt.

St.,

>

—

For

Vark

Republic Benefit Insurance Co., Tucson, Ariz.
Sept. 30 filed 150,000 units in a dividend trust and stock

Uranium & Oil Corp.
(letter of notification) 3,000,000 shares of com¬
mon stock
(par five cents). Price—10 cents per share.
Proceeds
For mining expenses.
Office — Newhouse
Bldg., Salt Lake City, Utah. Underwriter — Western
States Investment Co., Tulsa, Okla.

Oct.

—

.

Hacienda, Inc., Inglewood, Calif.
filed 4,000,000 shares of

19

..

shares

Paria

»

Office

purposes.

($1 per share). Proceeds—To purchase real prop¬
erty, for construction of buildings and other facilities
and for general corporate
purposes.
Underwriter—Wil¬
son
& Bay ley Investment Co.
t
•

-

.

Exploration Co., Denver, Co!o.
;
^
Dec. 9 (letter of notification) 300,000 shares of common
stock (par five cents). Price—$1 per share./ Proceeds—

corporate

At par

Aug. 12 (letter of notification) 12,000,000 shares of com¬
mon stock.
Price—At par (one cent per share). Pro¬
ceeds—For expenses incident to mining activities. Office
—419 Judge Bldg., Salt Lake City, Utah.
Underwriter—
Guss Securities Co., Salt Lake City, Utah.

Monitor

general

Reno

on
Jam/'5 sold to the public for the ac¬
selling stockholders. Price—To stockholders
$37.50 per share; and to public $42.50 per share. Pro¬
ceeds—For capital expenditures.
Underwriter—Morgan
Stanley & Co., New York.

Metals

Street, New York, N. Y.

Yonkers, N. Y. Underwriter—None.

were

International

Office—161 West 54th Street, New York,
Underwriter—Choice Securities Corp., 35 East

Y.

for

count of two

Pacific

Estate

it Refined Syrups & Sugars, Inc.
Jan. 12 (letter of
notification) 5,240 shares of common
stock (par $5).
Proceeds—Totaling $34,560 to be used

(rights to- expire on Jan. 23); the remaining 100,000

shares

Co., Cincinnati,

Ohio.

Clay-

313,845 shares of common stock (par 83%
cents), of which 213,845 shares are being offered for
subscription by common*stockholders of record Jan. 4,

Silica Co., Cincinnati, Ohio.;
]
(letter of notification) 3,000 shares of 8% cumu¬
lative preferred stock. Price — At par ($50 per share).
Proceeds—For processing plant, heavy equipment, and
working capital. Office—2508 Auburn Ave., Cincinnati,

W. E. Hutton &

F.

15 filed

-Mohawk

—

Blair

—

of

of

14

12th

Proceeds—For

Outboard, Marine & Manufacturing Co.

Dec.

Oct. 3

Underwriter

Underwriter

sale

capital, etc.
N.

basis; rights to

share.

per

Villa, Inc., Las Vegas, Nev.
(letter of notification) 3,000 shares of capital
itock.
Price—At par ($100 per share).
Proceeds—For
South 5th St., Las Vegas, Nev, Underwriter—Hennon &
Roberts, Las Vegas, Nev. u

per

Ohio.

program.

l-for-10

a

Aug. 16

share. Proceeds — For expenses incident to
mining activities./Office—605 Judge Bldg., Salt Lake
City, Utah. Underwriter—Skyline Securities, Inc., Den¬
ver, Colo.
/

v

on

Ottilia

>

cent).' Price

10

Price—$23

baugh & Co., Harrisburg, Pa.

Mobile Uranium & Oil Co., Salt Lake City, Utah
Aug. 22 (letter of notification) 5,500,000 shares of non¬

one

Jan. 31.

on

construction

if Midland General Hospital, Inc., Bronx, N. Y.
Jan. 12 filed 24,120 shares of common stock (no
par)
and 30,000 shares of $6 dividend preferred stock
(no
par). The company does not intend presently to sell
more stock than is required to raise, at
most, $2,700,000.
Price
$100 per share. Proceeds — For construction,
working capital, reserve, etc. Underwriter—None.

cents

(letter of notification) 12,157 shares of common
being offered for subscription by common stock¬

expire

and

distribution

Clearing House, Inc.
(letter of notification) 270,000 shares of 7%
cumulative preferred stock (par $1) and 135,000 shares
of common sto„ck (par five
cents) to be offered in units
of two shares of preferred and one share of common
stock.
Price—$2.05 per unit.
Proceeds—For working

19

holders of record Jan.

—

"

and

Real

Sept.

Ohio Water Service Co.

stock

"

,

working capital. Busi¬
motion,picture theatre
screen paint.
Office —165
Clermont Ave., Brooklyn 5, N. Y.
Underwriter—A. J.
Grayson & Co., Inc., Hempstead and New York, N. Y.

ness—Manufacture

Co., New York.

Dec.

■

.

To pay current liabilities and for

Jan. 31.

Underwriter—Philip Gordon &

Underwriter—None.

assessable capital stock (par

about

or

ceeds—For exploration and development and other
gen¬
eral corporate purposes.

it Midland Cooperatives, Inc., Minneapolis, Minn.
Jan. 9 (letter of notification)
$250,000 of 5% subordinated
debenture notes.
Price—At par
(in denominations of
:$100 each). Proceeds — For redemption of preferred
stock, series C and D. Office—739 Johnson St., N. E.

"•

on

fat

«

Raytone Screen Corp. (2/1)/
Jan. 9 (letter of
notification) 100,000 shares of common
stock (par 10 cents).
Price—$3 per share.
Proceeds—

Nov. 8

*—To purchase merchandise for resale. Office—3820 Al- /
:meda Road, Houston, Texas. Underwriter—None.

*

i

•

& Oil Corp., Farmington, N. M.
(letter of notification) 2,000,000 shares of common
stock (par five cents). Price—15 cents
per share.
Pro¬

Fran¬

■if Members Merchandise Mart, Inc., Houston, Tex.
1
Jan. 10 (letter of notification)
24,000 shares of class B
common stock.
Price—At par ($5 per share). Proceeds

'Minneapolis, Minn.

—

Oak Mineral

selling

San

St.,
^

received

filed

screens

Proceeds—

incident

Proceeds

Telephone &

Marl-Gro, Inc., San Francisco, Calif.
-stock

Inc., Melbourne, Fla. (2/8)
150,000 shares of class A common stock
Price—$5 per share. Proceeds—To retire
unsecured notes; to expand
facilities; for working capi¬
tal, etc. Underwriter—Johnson, Lane, Space & Co., Inc.,
Savannah, Ga.
13

(par 25 cents).

Telephone Co. (1/31) % ;
$25,000,000 of 40-year debentures due Feb. 1,

Jan. 6 filed

common

general corporate
Straus, Blosser & McDowell,

—

if Radiation,

Jan.

;

Northwestern Bell

Oct. 18

Proceeds—For

Chicago, 111.

outstanding. Office—Gibsonia,
Underwriter—None.
•

unit.

per

Underwriter

purposes.

to

reduce the demand notes

Underwriter—None.

;same

Price—$6.75

6

» stock-

131

rights

by

and working
Co., New York.

to

expire

amendment.

capital;

on

Feb.

14.

Proceeds—For

Underwriter—Kuhn,

San Juan Racing
Association, Inc., Puerto Rico.
Sept. 27 filed 4,000,000 shares of common stock (par 50
cents), of which 3,800,000 will be represented by 3,000,000
voting trust certificates and 800,000 warrants. These of¬
ferings are to be made in two parts: (1) an offering, at
50 cents per

share, of 200,000 shares for subscription by
1955, on a two-for-one
basis; and (2) a public offering of 3,000,000 shares, to be
represented by voting trust certificates, at 58.8235 cents
per share. Proceeds—For racing plant construction. Un¬

stockholders of record April 30,

derwriter—None.

Hyman N.
City, is Vice-President.

Glickstein, of New York
Continued

on

page

132

132

The Commercial and Financial Chronicle

(392)

Continued from page

-

(letter of notification) 925,000 shares of noncommon stock (par one cent). Price—12 cents

19

Proceeds—For expenses incident to mining
—
718 Kittredge Bldg., Denver, Colo.
Underwriter—Shelley-Roberts & Co., Denver, Colo.
share.

per

Office

activities.

<

Development Corp.

Sandia Mining &

Proceeds—For construction and op¬
extraction plant.
Underwriter—To
by amendment. L. D. Sherman & Co., New
York, handled common stock financing in August, 1954.

of 6%

be named

susessable

3,000,000 shares of capital
■lock (par one cent).
Price—10 cents per share. Pro¬
ceeds
For mining expenses. Office — Simms Bldg.,
Albuquerque, N. M. Underwriter—Mid-America Secu¬
rities, Inc. of Utah, Salt Lake City, Utah.
Sept 9 (letter of notification)

Summit Springs Uranium

Corp., Rapid City, S. D,
1,200,000 shares of common
stock (par 10 cents). Price—25 cents per share. Proceeds
—For expenses incident to mining operations. Office—
Harney Hotel, Rapid City, S. D. Underwriter—Morris
Brickley. same address.
Oct. 3 (letter of notification)

Underwriters Factors Corp.
Dec.

7
(letter of notification) 29,500 shares of 6%%
participating convertible preferred stock (par $10) and
2,950 shares of common stock (par one cent) to be

Superior Uranium Co., Denver, Colo.

—

Inc., Las Vegas, Nev.

Souci Hotel,

Sans

shares of common stock (of which
1,097,529 shares are to be offered for subscription by
stockholders at rate of 1% shares for each share held;

20,471 shares are to be issued in payment for claims of
individuals and firms aggregating $30,471; and

seven

shares are to be offered by George E. Mitzel,
President of company). Price—$1 per share. Proceeds
—For construction of new facilities; to pay off notes; and
for working capital. Underwriter—None.
200,000

Fisher Brick Co. (1/23-27)
Sept. 30 filed 325,000 shares of capital stock (par $1).
Price—To be supplied by amendment. Proceeds — For
prepayment of outstanding 5V2% sinking fund bonds due
1970; balance for general corporate purposes, including
additions and improvements and working capital. Under¬
writer — Barrett Herrick & Co., Inc., New York City.
Sayre

&

Science
Nov.

of New Jersey,

Press

Inc.

(letter of notification) 15,620 shares of common
(no par).
Price—$5 per share.
Proceeds—For

building, equipment, working capital, etc. Office—Spur
518, a mile west of the Borough of Hopewell,
County of Mercer, N. J.
Underwriter—Louis R. Dreyling & Co., Jamesburg, N. J.

Route

Shangrila Uranium Corp.
30 (letter of notification)
mon
stock.
Price—At par ($1

300,000 shares of com¬
per share).
Proceeds—
For mining expenses.
Underwriter—Western States In¬
vestment Co., Tulsa, Okla.
Dec.

of America

Sheraton Corp.

Oct. 31 filed $15,000,000 of

6V2% cumulative income sub¬
Nov. 1, 1980 to be offered
initially by the company (a) to its stockholders on the
basis of $100 principal amount of debentures for each
25 shares of stock then held and (b) to employees of
corporation and its subsidiaries. Price—$95 per $100 of
debentures to stockholders; and at par to public. Proceeds
—For general corporate purposes. Office—Boston, Mass.
Underwriter—None, but Sheraton Securities Corp., a
subsidiary, will handle stock sales.
•
debentures

ordinated

due

t

Shumway's Broken Arrow Uranium, Inc.
(letter of notification) 300,000 shares of common
(par 10 cents). Price—$1 per share. Proceeds—
For mining expenses. Office—Moab, Utah, Underwriter
—Ackerson-Hackett Investment Co., Salt Lake City,

etock

Box

and

Silvray Lighting, Inc. (1/24)
16 filed 225,000 shares of common stock

Dec.

(par 25
cents), of which 75,000 shares are to be for the account
of the company and 150,000 shares for the account of
certain selling
Proceeds

capital.
1

stockholders.
be

To

—

Price—To be $3 per share.
expansion and working
Milton D. Blauner & Co., Inc.,

used

Underwriter

—

N.

Swank Uranium Drilling & Exploration Co.

for

New York.

Southern

Mining & Milling Co. (1/31)
j Sept. 14 (letter of notification) 300,000 shares of common stock (par 10 cents).
Price—$1 per share. Proceed!
—For expenses incident to mining activities.
Offices—
Healey Building, Atlanta Ga., and 4116 No. 15th Avenue,
Phoenix, Ariz. Underwriter — Franklin Securities Co.,
Atlanta, Ga.

'

"

'

•

Southern

Oxygen Co., Bladensburg, Md.
Dec. 29 filed $1,250,000 of convertible subordinated de¬
bentures due Feb. 1, 1966.
Price — To be supplied by
l"amendment.
Proceeds
For capital expenditures and
!
working capital. Underwriters—Johnston, Lemon & Co.,
Washington, D. C., and Union Securities Corp., New York.
—

Offering—Expected latter part of February.
Southwest Gas
Dec.

;
■-

filed

23

44,208 shares of

Price —$11 per share.
and for

new

common

stock

(par $1).

Proceeds —To repay bank loans
Underwriter—First California

construction.

Co., Inc., San Francisco, Calif.

-

Spurr Mining Corp.
r
Y" >
(letter of notification) 300,000 shares of common
Price—$1 per share. Proceeds—For mining ex¬
penses. Underwriter—Cavalier Securities Co., Washing¬
ton, D. C.
V;

v

Nov. 9

•Etock.

<

-

• Stratapark, Inc., Spokane, Wash.
Jan. 9 (letter of notification)
98,000 shares of common
stock. Price—At par ($1 per share). Proceeds—To construct a commercial unit in Spokane and for
purpose of
demonstrating the practicability of the invention upon
which it

Peyton

is based;

Bldg.,

and for working capital.

Spokane,

A. Sanders and Henry

Strategic Metals,
Jan.
mon

4

Wash.
Underwriters—Vaughn
Vorlicky, both of Spokane, Wash.

Inc., Tungstonia, Nevada
1,200,000 shares of

(letter of notification)

stock.

Price—25

cents

com¬

share.

Proceeds—For

incident to mining operations.
Reynolds & Co., Salt Lake City, Utah.

Underwriter—

per

expenses

R.

Office—716

Sulphur Exploration Co., Houston, Texas
21 filed 600,000 shares of 6% convertible noncumulative preferred stock to be offered for
subscrip¬

tion

by

ierred

common

share for

stockholders
each




on

common

the basis

share

of

held.

one

pre-

Price—A!

preferred stock and
$100.01 per unit.
—

working capital. Office
York, N. Y. Underwriter—New

Securities

Co., 90

51
York

—

Wall St., New York,

Y.

common

drive-in

Price—$1 per share..
outdoor

motion

Proceeds—To

picture

theatres

Co.

&

on two sites to be
purchased. Office—215 East
St., New York 51, N. Y. Underwriter—L. J. Mack
Co., Inc., New York.

U.

S. Automatic

Machinery & Chemical Corp.Y*
(letter of notification) 300,000 shares of class A
stock (par 10 cents). Price—$1 per share. Pro¬
ceeds
For general corporate purposes.
Office—8620
Montgomery Ave., Philadelphia, Pa. Underwriter—Co¬
lumbia Securities Corp., 135
Broadway, New York.
/■
Nov.

4

common

—

Inc., Denver, Colo.
Target Uranium Co., Spokane, Wash.
Aug. 12 (letter of notification) 1,000,000 shares of non¬
stock (par five cents).
Price—20 cents per
share.
Proceeds
For mining expenses.
Office — 726
Paulsen Bldg., Spokane, Wash.
Underwriter — Percy
Dale Lanphere, Empire State Bldg., Spokane, Wash.

U.

S. Suburban

Estates, Inc.
of notification) 300,000 shares of com¬
(par five cents).
Price—$1 per share.
Pro¬
ceeds—For purchase of land, payment of
mortgage, de¬
velopment of lake area and other corporate purposes.

Dec.

—

mon

Tenison

29

(letter

stock

Office —c/o

Drilling Co., Inc., Billings, Mont.
(par 100).
Price—$1 per share.
Proceeds—For drilling test costs,
payment of notes and accounts payable and loans and
for general working capital.
Underwriter — Carroll,

Schwartz, Gilman & Gold, 147 —16 Ja¬
Ave., Jamaica, L. I., N. Y.
Underwriter—Robert
V. Maguire Co., New York, N. Y.

Dec. 12 filed 400,000 shares of common stock

maica

Kirchner

Universal Service Corp.,
Inc., Houston, Texas
July 8 filed 500,000 shares of common stock (par two
mills). Price — $2.50 per share. Proceeds — For equip¬
ment, mining costs, oil and gas development, and other

&

Texas

Jaquith, Inc., Denver, Colo.

American

Oil Corp.
(letter of notification) 600,000 shares of com¬
mon stock
(par 10 cents). Price — 50 cents per share.
Proceeds—For drilling expenses, etc. Office—216 Cen¬
tral Bldg., Midland, Tex. Underwriter—Kramer, Woods
& Co., Inc., Houston, Tex.
Nov.

corporate

3

Texas
Nov.

Eastern Transmission

filed

30

190,000 shares

of

stock

Texas

Co., Dallas, Tex.

400,000 shares of

Proceeds—For

subsidiaries

further investment in

and

for

other

corporate

(EST)

a.m.

Jan.

on

stock

(no par).

common

stocks

of

amendment.

Jan.

8834, Britton Station, Oklahoma City 14, Okla.
writer—S. M. Stauffer, President of company.
Nov.

Proceeds—To

finance

non-textile

one

share of each class of stock.

Traveler

In

units

per

working

Sept. 14

working

Office — 233 South Beverly Drive,
Calif. Underwriter—Real Property In¬
vestments, Inc., same address.

Schenkosky, Wichita, Kansas.

common

stock.

100,000

r

Racing, Inc.

1,950,000 shares of

(2/13-17)

stock (par one
cent), of which 1,800,000 shares are to be offered pub¬
]icly. Price—$1.25 per share. Proceeds—To purchase assets of Arizona Kennel Club, and for working capital
and other general corporate purposes. Office—Phoenix,
common

Underwriter—M. J. Reiter Co., New York.

Western States

Refining Co.

(1/30)

Dec. 14 filed $1,050,000 10-year 6% sinking fund debentures due Jan. 1, 1966, and 105,000 shares of common
stock (par 25 cents) to be offered in units of $50 of

non¬

($1 per share).
working capital, etc.

Wash.

19 filed

Ariz.

Price—At par

Proceeds—For repayment of loans,
Smith Tower, Seattle,

Office—1810

Western Greyhound

Dec.

YY

shares of

capital.

J .Beverly Hills,

common

(letter of notification)

and

Jan.

consisting

assessable

Utah

it Wendover Building Corp., Beverly Hills, Calif.
9 (letter of notification)* 2,950 shares of, capital
stock (no par).
Price—$100 per share. Proceeds—For

>

ceeds—For

Travelfares, Inc., Seattle, Wash.

Provo,

Birmingham, Ala. Underwriter—Graham & Co., Pitts¬
burgh, Pa. and Birmingham, Ala.

unit.

Wilshire

Publishing Co., Inc., Philadelphia, Pa.
$247,000 of 5V2% con¬

writer—Albert C.

Co.,

cents per share. Proceeds — For expenses incident to
mining activities. Office — 718 Title Guarantee Bldg.,

(letter of notification)

of

Investment

Warrior Mining Co., Birmingham, Ala.
Sept. 29 (letter of notification) 6,000,000 shares of non¬
assessable common stock (par one cent). Price — Five

of $1,000 of debentures and 100
stock.
Price—$1,010 per unit. Pro- r
payment of indebtedness, expansion, establishment of additional offices; professional and editorial
assistance, advertising and promotion; and working capi-,
tal.
Office—Widener Bldg., Philadelphia, Pa.
Under-

shares

P.

<

Price—$1
capital. Office—5225
Blvd., Los Angeles, Calif. Underwriter—None.

Sept. 29

2,000,000 shares of common stock (par
Price—25 cents per share.
Proceeds—To

Honolulu* Hawaii.

Development Corp.
Nov. 14 (letter of notification 45,000 shares of 8% cumu¬
lative preferred stock
(par $1) and 45,000 shares of
class A common stock (par $1) to be offered in units
Proceeds—For

filed

Underwriter—H.

diversi¬

Incorporated,

Trans-American

of

21

cents).

explore and acquire claims, for purchase of equipment
and for working capital and other corporate purposes.

Price—To be supplied by

fication program. Underwriter—Blair & Co
New York.

Under¬

Wagon Box Uranium Corp., Provo, Utah

31, at Room 2033, Two Rector

1, 1971.

Y;

Inc., Reno, Nev.

Jan.

Inc. (1/25)
;r
Dec. 29 filed $30,000,000 of 5% convertible subordinated
due

Pro¬

^Victor Mining & Milling Corp.
10 (letter of notification) 250,000 shares of common
stock.
Price—At par
($1 per share).
Proceeds—For
expenses incident to mining operations.
Address—Box

Under¬

purposes.

American,

debentures

Price—50 cents per share.

stock.

five
Textron

—

Aug. 15 (letter of notification) 270,000 shares of capital
Price—At par ($1 per share).
Proceeds—For ex¬
penses incident to mining activities.
Office—312 Byington Bldg., Reno, Nev.
Underwriter—Lester L. LaFortune, Las Vegas, Nev.

Offering—

St., New York, N. Y.
•

Offering

Brokerage Co., New Orleans, La.

Utah Grank,

Pierce, Fenner & Beane (jointly); Union Securities
Corp.; Lehman Brothers and Bear, Stearns & Co. (joint¬
ly); The First Boston Corp. Bids—To be received up to
11

(par 16% cents).

Trans-Western

(1/31)

common

None.

mining activities. Office
—Greyhound Terminal Building, West Temple & South
Temple Streets, Salt Lake City, Utah. Underwriter—

redemption of presently outstanding
5.50% first preferred stock. Under¬

Utilities

filed

—

ceeds—For expenses incident to

Corp.

writer—Dillon, Read & Co., Inc., New York.
Temporarily postponed.

Jan. 5

Underwriter

Utah-Arizona Uranium, Inc., Salt Lake
City, UtaN
Aug. 1 (letter of notification) 600,000 shares of common

200,000 shares of cumulative preferred
Price—To be supplied by amendment.

Proceeds—Toward

purposes.

Postponed.

stock (par $100).

debentures

Underwriter

—National Securities Corp., Seattle, Wash.

unit.

and

five shares

of

stock.

Proceeds—For construction

Corp., New York
Oct. 27 filed 2,573,508 shares of common stock (par
$1),
which will be issuable upon exercise of the common
stock

& Co., San

and

Price—$52.50
installation

per

of

a

Houdriformer

Tri-Continental

purchase warrants presently outstanding. Price—
Each warrant currently entitled the holder to
purchase
1.27 shares
at $17.76
per
share for each one share
specified in the warrant certificate.
Trinidad
Dec.

Nov.

of

Price

149th

vertible debentures, series A, due Sept. 1, 1965 and 24,700 shares of common stock (par 10 cents), to be offered

Corp., Barstow, Calif.

stock.

increase

New

American

shares

10

it United Drive-In Theatres Corp.
16 (letter of notification) 250,000 shares of

Sept. 9 (letter of notification) 3,000,000 shares of capita)
stock (par one cent). Price—10 cents per share. Pro¬
ceeds—For mining operations. Office—605 Judge Bldg.,
Salt Lake City, Utah. Underwriter—Skyline Securities,

*

4

St.,

of

common

To

Jan.

'

*

units
of

—

stock (par 10 cents).
build
and
operate

Aug. 17 (letter of notification) 3,000,000 shares of com¬
mon stock.
Price—At par (10 cents per share). Proceeds
—For expenses incident to mining activities. Office—
Moab, Utah. Underwriter—Honnold & Co., Inc., Salt
Lake City, Utah.

writer—To be determined by competitive bidding. Prob¬
able bidders: Kidder, Peabody & Co. and Merrill Lynch,

Utah.
•

Underwriter—Securities, Inc., P. O.
127, Arvada, Colo.

Sweetwater Uranium

in

share

one

Vesey

Nov. 7

*

offered

Proceeds

assessable

10

stock

(letter of notification) 29,600,000 shares of com¬
Price—At par (one cent per share). Pro¬
ceeds—For mining operations.
Office—608 California
stock.

Bldg., Denver, Colo.

Nov. 9 filed 1,428,000

•

Nov. 9
mon

Thursday, January 19, 1956

Tunacraft, Inc., Kansas City, Mo.^ ^ Y'
Aug. 22 (letter of notification) $205,000 principal amount
12-year registered subordinated sinking fund de¬
bentures, dated Sept. 1, 1955 (with stock purchase war¬
rants). Price—At par (in denominations of $100 each
or multiples thereof).
Proceeds—To refinance and dis¬
charge secured obligation. Underwriter — McDonald,
Ivans & Co., Kansas City, Mo.

per share).
of sulphur

eration

Exploration, Inc.

San Juan Uranium

Aug.

($2

par

131

..

.

stock

Brick & Tile Co.

14

(letter of notification) 800 shares of common
(par $100); and $75,000 of 6% construction notes

due Dec. 15, 1963.
Price—At par. Proceeds—For pay¬
ing notes payable and accounts payable and operating
capital.
Office—Trinidad, Colo.
Underwriters—Fairman, Harris & Co., Inc., Chicago, 111.

repay

cracking unit; expansion of refinery; to
outstanding obligations; and for working capital.

Office—North

t

Salt Lake, Utah.
Francisco, Calif.

Underwriter—J. Barth

Wonder Mountain Uranium, Inc.,
Denver, Colo.
Aug. 12 (letter of notification) 2,380,000 shares of common stock
(par one cent).
Price—10 cents per share.
Proceeds
For expenses incident to
mining activities.
—

Office—414 Denver Nat'l

Bldg., Denver, Colo.
writer—Floyd Koster & Co., Denver, Colo.

Under¬

Woodstock Uranium Corp., Carson
City, Nev.
(letter of notification) 3,000,000 shares of com¬
mon stock.
Price—At par (10 cents per share). Proceeds
V

Nov. 21

—For

mining

expenses.

Office—Virginia Truckee Bldg.,

Volume 183

Number 5460 .X The Commercial and
Financial Chronicle

Carson City, Nev.

Underwriter—Cayias, Larson, Glaser,

holders in the ratio of

Emery, Inc., Salt Lake City, Utah. .<

Price—To

(par 50 cents). Price—$1 per share.
Proceeds—
For mining operations.; Office—268 Main
St., Lander,
Wyo.
Underwriter—Valley State Brokerage, Inc., 2520
South State St., Salt Lake
City, Utah.

share. Pro¬

300,000 shares for account of Stancan
Uranium Corp.
Price—$1.50 per share.
Proceeds—For
payments under purchase and option agreements for
claims; for working capital and reserve funds; and for
—

Offering—

York-Hoover Corp., York, Pa.
(letter of notification) 11,020 shares of common
(par $10).
Price—$12 per share.
Proceeds—For

Feb.
★

Zenith-Utah Uranium Corp.

Sept. 14 (letter of notification) 6,000,000 shares off class
Price—At par (five cents). Proceeds
—For mining expenses.
Office—45 East Broadway, Salt
Lake City, Utah. Underwriter—Bel-Air
Securities Corp.,

//:'4v

struction program.

be

Boston

Corp.; Morgan Stanley & Co.; Harriman
Ripley & Co. Inc. and Goldman, Sachs & Co.
(jointly).
Bids—Expected to be received on March 15. Registration

Exchange Bank

certificates to

Probable

announced

company may issue and sell
to 29,761 shares of common stock to its
on
Jan.
17
approved
the proposed
refinancing program.
Proceeds
Together with funds
from private sale of
$8,000,000 new 4*4% prior lien
up

who

—

bonds,

to

redeem

$10,400,000

outstanding

4*/2%

first

mortgage bonds,, Underwriter—May be The First Boston
Corp., New York.

★ Bank of America, N. T. & S. A.
Jan.

17

it

1,600,000

was

announced

the

additional .shares
.

of

plans

company

capital

stock

to

to

offer
stock-

/Bros.

annual

Atlanta, Ga.

installments.

Inc.;

Bank,

(1/20)

of

as

Jan.

20,

the

sale

headquarters in the heart

share

for

rights

to

to

9

it

was

are

delivered "on time."

tees

is

one

of the

the finest and

reasons

most

"Printed

by Pandick"

sometime

company

be received

between

1956, will probably do

each

nine
on

increase

on

1

May 1.
plans

to

offer

expansion.

and

now

the

summer

of

additional financing. Pro¬

some

Underwriters—The

Power

&

announced

some

common

that

the company expects to

stock

financing early in 1956,

program.

petitive
Co.

NY 1-3167




Underwriter—To be determined by

bidding.

and

Probable "bidders:
W. C.
Union Securities Corp.
(jointly);

com¬

Langley

&

Kidder, Pea¬
body & Co. and Merrill Lynch, Pierce, Fenner & Beane
(jointly); Carl M.1 Loeb, Rhoades & Co.; Blvth & Co.
and

The First Boston

Corp. (jointly); White, Weld
Shields & Co. (jointly); Lehman Brothers.

15

Du

it

.

-

83

was

a

Mont

suance

MArkef 3-4994

announced

was

$10,000,000

and

company may

$12,000,000

of

issue and seK
first mortgage/

bonds. Underwriters—To be determined by competitive
bidding. Probable bidders: Halsey,. Stuart & Co. Inc.,

Kidder, Peabody & Co. and Merrill Lynch, Pierce, Fen¬
& Beane (jointly); Lehman Brothers and
Blyth St

ner

Co., Inc. (jointly): Glore. Forgan & Co.; and The FirsS
Corp. Offering—Expected early in 1956.

Boston

Georgia Power Co.
Dec. 14 it

was

(3/29)

announced company

plans to issue and sell
$16,000,000 of first mortgage bonds. Proceeds—For con¬
Underwriter—To be determined by
competitive bidding. Probable bidders: Halsey, Stuart & 1
Co. Inc.; Morgan, Stanley &
Co.; The First Boston Corp.;
Shields

&

Co.

and

Salomon

Bros.

&

Hutzler

(jointly);

Harriman Ripley & Co. Inc.; Lehman Brothers; Blyth &
Co., Inc. and Kidder, Peabody & Co. (jointly); Union
Securities Corp. and Equitable Securities Corp. (jointly)-

Bids—Expected to be received

Broadcasting Corp.

was

on

announced that

Dec.

2

Laboratories, Inc.
a

to

derwritten.
&

to

corporation, following is¬

stockholders

of

Allen

of 944,422 shares of

its

stockholders.

B.

Du

common

dividend, contemplates that additional

offered

★ Glasscock

on

March

29.

Registra¬

(C.

G.)-Tidelands Oil

Co.

was

Co.; and William E. Staats & Co.
Gulf States Utilities Co.

shares

was

reported

company may issue and seB
mortgage bonds if market conditions
Underwriter—To be determined by competitive

first

Mont

stock

as

will

be

This

offering will be un¬
Kuhn, Loeb & Co. and Van Alstyne, Noei

Co. handled Du Mont Laboratories class A stock fi¬

Halsey, Stuart & Co. Inc.;
Lynch, Pierce, Fenner St

Beane and White, Weld & Co. (jointly); Salomon Bro*.
& Hutzler and Union Securities Corp.
(jointly);

Kuhr,
Loeb & Co. and A. C. Allyn & Co., Inc.
(jointly); Lea
Higginson Corp. and Carl M. Loeb, Rhoades & Co. (joint¬
ly); Stone & Webster Securities Corp.
Houston
Oct.

31

it

Lighting & Power Co.

reported company may sell early next
$30,000,000 of bonds. Underwriter—To be
by competitive bidding. Probable bidders:
Halsey, Stuart & Co. Inc.; Smith, Barney & Co., Lazard
was

year about
determined

Freres & Co. and Blyth & Co., Inc. (jointly); Lehman
Brothers, Union Securities Corp. and" Salomon Bros. &
Hutzler (jointly); Kidder, Peabody & Co.; Equitable
Securities Corp. Offering — Expected in February or

March.

Hudson
Nov.

28

it

Pulp & Paper Corp.

reported company may do some public
connection with proposed newsprint mill,
which, it is estimated, will cost about $25,000,000. Under¬
was

financing in

writer—Lee Higginson Corp., New York.
Inland Steel Co.
Nov.

Joseph L.

3,

Block, President, announced that a
portion of the required funds for the com¬
pany's expansion program (estimated to cost approxi¬
mately $260,000,000 for three-year period 1956-1958)
substantial

will be derived from retained earnings and depreciation

However, he stated, it will also be necessary
secure a large portion through public
financing. It is
quite likely that a major part will be in the form of debt
financing. No such financing is contemplated during the
current year, nor have the times or methods of financ¬
ing been definitely determined. Underwriter — Kuhn,
reserves.

to

Loeb &

Co., New York.

★ Inter-County Telephone
Ft. Myers, Fla.
Jan.

Dolly Madison International Foods Ltd.
Nov.

Aug. 10 it
WOrth 4-2900

Proceeds—For construc¬

announced that Foremost
Dairies, Inc.
future date to give its stockholders the
right
to
purchase its Dolly Madison stock.
Underwriter—
Allen & Co., New York.

ST., NEWARK, N. J.

.between

Milwaukee

Light Co.

was

Established 1923

71 CLINTON

Power Corp.

April 14 it

Merrill

it Consolidated Water Co.
Jan. 16, Frank A.
O'Neill, President, announced that the

intends at

n THAMES ST., NEW YORK 6

Straus, Blosser & McDowell, both of Chicago, 111.

bidders:

preferred stockholders at market
prices payable with funds to be received March
15, 1956
from the redemption of the
preferred stock. Underwriter
—Probably Blyth & Co., Inc., San Francisco, Calif.

& Co. and

^andiclf^press, Inc.

and

Probable

/new common shares to

guaran¬

complete printing service available.

—

Brothers;

expire

Proceeds—To

Consolidated Freightways, Inc.
Dec. 21 it was announced
corporation

Inc.

SPEED

Corp., Hounia; La.

reported early registration is expected
of 159,000 shares of common stock.
Price
Probably
$5 per share. Underwriters—Fairman, Harris & Co., Inc.,

bidding.

(5/1)
reported company plans to issue and sell

Tentatively expected to

tion

rigorous

schedule; all

stock

was

stock¬

$40,000,000 of 25-year debentures. Underwriters—To be
determined by competitive bidding. Probable bidders:
Halsey, Stuart & Co. Inc.; Morgan Stanley & Co. Bids—

undertake

financial

it

Lehman

★ Columbia Gas System, Inc.
Jan.

ftetaware

of New York's
great

12

100,000

of

(par $10)

1956;

share.

per

probably first to stockholders.
From its

Flo-Mix Fertilizers
Dec.

permit.

Nov. 8 the directors recommended
additional shares of common stock
holders on the basis of one new

Sept. 28 it

district, Pandick Press, Inc. produces millions of
important docu¬
ments each
year. Most of these are
printed on a

'

May 16 it
$10,000,000

Co.; Harley Haydon & Co., Inc.; and Indianapolis Bond
Corp. underwrote class A common stock offer¬
ing made last August.

®

debentures

common

—

Salomon

& Share

f f

income

&

equal

Citizens & Southern National

ceeds—For

j»

subordinated

15

Halsey, Stuart & Co.
& Hutzler; Kidder, Peabody & Co.

capital and surplus.

stockholders

of

$3,900,000 of equipment trust

(CST)

111., for

'

considering an
or
possibly
purchase
warrants.
Proceeds
About $2,000,000, together wila
$2,000,000 from private sale of notes, to repay bank
loans. Underwriters—H. M.
Byllesby & Co. (Inc.) and
Hayden, Stone & Co., New "York. (>/:
4-;1issue

preferred stock, together with

in

bidders:

Automatic Washer Corp.
Dec. 5 it was reported
company plans early registration
of 250,000 shares of common stock
(par $1.50). Under¬
writer—Cohen, Simonson & Co., New York.

early in 1956

■■

of

held

was

•' -4

are

it

from

2./Price—$30

it

"'x44 ' v'

//':

mature

purchase

shares

19

refineries.

reported company may soon file a registra¬
tion statement with the SEC
covering a proposed issue
of about $9,000,000 of new securities
(debt and equity).
Underwriters—First California Co. Inc.; Eastman, Dillon

March

Bangor & Aroostock RR.

'X

directors

announced

was

Jan. 9 it

^Planned for Feb. 17.

Dec.

both

at

•

Pacific Electric Co.

it

★ Chicago & North Western Ry. (2/1)
Bids will be received by the
company up to noon
on
Feb. 1, at 400 West Madison
St., Chicago 6,

con¬

determined

equipment

tion—Planned for March 2.

plans to issue and sell

Underwriter—To

refining

Corp.; Hemphill, Noyes & Co.; and W. C.
Langley & Co.

the

by
competitive bidding. Probable bidders:
Halsey, Stuart &
Co. Inc.; Blyth &
Co., Inc. and Kidder, Peabody & Co.
/.(jointly); Lehman Brothers; Equitable Securities Corp.,
Union Securities Corp. and Drexel &
Co. (jointly); The
First

Chemical Corn

than 50 cents per share.

struction program.

First Boston

(3/15)

announced company

•

eight shares held. The time and price is subject to deter¬
mination by the directors. Proceeds—To increase
capi¬
tal and surplus.
Underwriters—Kuhn, Loeb & Co.; The

Prospective Offerings 14
was

•

Jan. 17 stockholders authorized
590,425 additional shares
of capital stock
(p.ar $10), which are to be offered to
stockholders on the basis of one new share for each

A common stock.

Dec. 14 it

14.

,

Underwriter—E. W. Clark &

$14,000,000 of first mortgage bonds. Proceeds—For

to

(jointly); The First Boston Corp.; Kuhn, Loeb & Co.
Bids—Expected to be received up to noon (EST) on

Co., York, Pa.

Power Co.

applied

for

repay bank loans and for construction program./
Underwriter—To be determined by competitive
bidding.
Probable bidders: Halsey, Stuart & Co.
Inc.; Lehman
Brothers and Glore, Forgan & Co.
(jointly); Kidder,
Peabody & Co.; Union Securities Corp.; Merrill Lynch,
Pierce, Fenner & Beane and Salomon Bros. & Hutzler

stock

Alabama

has

company

13

Florida

—To

Office
Toronto,
Otis, Inc. and F. H.

>,<

Dec.

(2/14)

authority to issue and sell $10,000,000 of its
first mortgage bonds, series
G', due Feb, 1,1986. Proceeds

Jan. 4

city.

Central Power & Light Co.
13
it was
announced

SEC

Indefinitely postponed.

same

Probable bid¬

Inc.; Salomon Bros. & Hutzler; R. W. Pressprich & Co.
★

more

:///'-

Federal

/,

4

ture in 30 equal semi-annual instalments.
ders: Halsey, Stuart & Co.

and

additional working capital.

(1/25)

Jan.

additional

N. J.

are

expected to be received by the company up to
(EST) on Jan. 25 for the purchase from it of
$4,680,000 equipment trust certificates, series B, to ma¬

Aug. 19 filed 1,000,000 shares of common stock
(par one
cent), of which 700,000 shares are to be sold for account

discount of not

Underwriter—May be Julius Maier Co.," Inc., Jersey City>

noon

Corp.

general corporate purposes.
Canada. Underwriters—Gearhart &

and

was

Central of Georgia Ry.
Bids

a

Empire Petroleum Co., Denver, Colo.
Jan. 7 E. M. Stone, President, announced company
plana
early registration of $2,000,000 of debentures. ProceedsTogether with funds from private placement of $1,000,000 of senior debentures, to be used for
working capital

—

writer—None.

Crerie & Co., Inc., both of New York
City.

Stock

less

announced company has applied to Cali¬
Commission for authority to issue and sell
publicly 150,000 shares of common stock (par
$12.50)
and 80,000 shares of preferred stock
(par $25) privately.
Proceeds
To reimburse the
treasury for construction
and improvement expenditures.
Underwriter—Blyth &
Co., Inc., San Francisco, Calif.

Wyton Oil & Gas Co., Newcastle, Wyo.
Sept. 29 filed
25^,000 shares of common stock, (par $1).
Price—At the market. Proceeds—To
August Buschmann,
of Seattle,
Wash., and members of his family. Under¬

other

it

13

common

York

fornia P. U.

Price—On the over-the-counter market at

>

Light Corp. to sell not mo|e than 10,000 shares*,
stock of Duquesne Light Co. on the New
Exchange by negotiated sale to a pur-,
chaser who will buy at the prevailing market
prices*
of the

★ California Water & Telephone Co.
Jan.

prevailing price, but not less than $2 per share.
Proceeds—For auxiliary equipment for
Cody plant, for
acquisition of additional site, and related activities.

company

Duquesne Light Co.

Nov. 28, it was announced SEC has authorized
Standard;
Power &

Corp. (jointly); Morgan Stanley & Co.; The First Boston
Corp. Bids—Expected to be received on March 6.
/

Price—Shares

then

of

expan¬

Underwriters—Blyth & Co., Inc. and Dillon,

mined by competitive bidding. Probable
bidders: Halsey,
Stuart & Co. Inc.; Kuhn, Loeb & Co. and
Lazard Freres
& Co. (jointly); White, Weld & Co. and Union
Securities

<

some years ago.
Stockholders of Laboratories
Oct. 10 approved formation of
Broadcasting firm.

on

Proceeds—To repay advances from American
Telephone
& Telegraph Co., the parent.
Underwriter—To be deter¬

Oct. 10 filed 971,000 shares of
capital stock (par 10
cents), of which 700,000 shares are <for
company's ac¬
count and 271,000 shares
for account of two
selling

Uranium

Proceeds—For

133

nancing

6.

Telephone Co. of Pennsylvania (3/6)
was reported
company is planning to issue and
$35,000,000 of debentures to be dated March 1, 1956.

sell

«Wyoming-Gulf Sulphur Corp.

Yellowknife

March

on

Bell

properties, and in exchange
per

later.

Jan. 6 it

ceeds—To acquire properties. Underwriter—None.

stockholders.

share for each 15 shares

new

determined

Read & Co. Inc.

Wycotah Oil & Uranium, Inc., Denver, Colo.
Nov. 10 filed 1,500,125 shares of common stock
(par one
cent) to be offered only to the owners of percentages of
working interests in certain oil and gas leases and to the
for such working interests and
properties.
to be valued at an
arbitrary price of $4

be

sion, etc.

stock

of certain uranium

one

held, subject to approval of stockholders

Wy-Cal Uranium Enterprises, Inc., Lander,
Wyo.
Dec. 6 (letter of notification) 273,000 shares of
capital

owners

(393)

16 it

publicly
tral

&

Telegraph

Cc.

of

reported company is considering to offer
issue of common stock. Underwriter—Cen¬

was

an

Republic Co., Inc., Chicago, 111.

Kansas
Dec. 27 it

Gas &

Electric

Co.

(2/27)

reported company plans to issue and sell
$7,000,000 of first mortgage bonds due 1986. Proceeds—
was

To repay bank loans and for construction program.

Un¬
To be determined by competitive bidding.
Probable bidders: Halsey, Stuart & Co. Inc.; Union Secu¬
rities
Corp. and Stone & Webster Securities Corp.
derwriter

—

(jointly); Kidder, Peabody & Co. and Merrill Lynch,
Pierce, Fenner & Beane (jointly); Lehman Brothers and
Continued

on

page

134

134

The Commercial and Financial Chronicle

(394)

Continued

jrom

page

New

133

Bear, Stearns & Co. (jointly); Blyth & Co., Inc. and The
First Boston Corp. (jointly); Glore, Forgan & Co. and
Goldman, Sachs & Co. (jointly); Harriman Ripley & Co.

Bids—Expected to be received up to 11 a.m.

Inc.

Registration—Scheduled for Jan. 27.

Feb/ 27.

on

(2/27)

Co.

fo
Dec. 27 it

(EST)

reported company plans to issue and

was

sell

200,000 additional shares of common stock. Proceeds—5
To repay bank loans and for construction program. Un¬
derwriter —- To be determined by competitive bidding.
Probable
Sachs &

bidders:

Glore,

Forgan

&

Co. and Goldman,

(jointly); Merrill Lynch, Pierce, Fenner &
Beane, Kidder, Peabody & Co. and White, Weld & Co.
Co.

(jointly); Lehman Brothers; Union Securities Corp. Bids
—Expected to be received up to 11 a.m. (EST) on Feb.
27. Registration—Scheduled for Jan. 27.

Kimberly-Clark Corp., Neenah, Wis.
plans fur¬
which has not
yet been determined, except it is not the present inten¬
Nov. 22 it

announced that the company

was

ther financing, the nature and extent of

tion

to

additional

sell

common

stock.

Proceeds—To

be

used, to pay for further expansion, estimated to cost an
additional

$37,000,000.

Underwriter—Blyth & Co., Inc.,

York.

New

stockholders 834,976
on the basis of one

proposed offering to stockholders of 100,000 addi¬
tional shares of common stock (par $20) on a l-for-4
basis. Underwriter—The First Boston Corp., New York.
on

L-O-F Glass Fibers Co.

Jan. 11 it
common

(2/29)

announced company plans to offer to its

was

stockholders of record

on or

about Feb. 29,1956

the right to subscribe for additional common stock at
the rate of one new share for each 10 shares held; rights
to

expire on or about March 26, 1956. Company is a
subsidiary of Libbey-Owens-Ford Glass Co. Price—Ex¬
pected to be $12 per share. Underwriter—May be McCormick & Co., Chicago, 111. Registration—Planned for
around Feb. 10.
Louisiana Power & Light Co.
Dec. 19 it

was announced company plans some financing
during 1956 (probably bonds). Underwriter — To be
determined by competitive bidding. Probable bidders:

Halsey, Stuart & Co. Inc.; Blyth & Co., Inc.; Equitable
Securities Corp. and Union Securities Corp. (jointly);
Salomon Bros. & Hutzler; White, Weld & Co. and
Shields & Co. (jointly); Merrill Lynch, Pierce, Fenner
& Beane, Kidder, Peabody & Co. and Harriman Ripley
& Co. Inc. (jointly); The First Boston Corp. and Glore,
Forgan & Co. (jointly).
Lowenstein
Jan. 16 it Was

(M.)

& Sons, Inc. (2/13-17)
reported early registration is expected of

$40,000,000 25-year convertible sinking fund debentures
Proceeds—To pay balance of cost of purchase
from Burlington Industries, Inc. of their Pacific Mills
cotton division; to redeem 54,984 outstanding shares of
4*/4% cumulative convertible preferred stock, series A,
at $104 per share; and to repay bank loans. Underwriter
—Eastman, Dillon & Co., New York.
due 1981.

•

were

to vote

on

approving

both of

Dallas, Texas.

★ Merchants National Bank of New Bedford, Mass.
Jan. 18, the Bank offered to its stockholders of record
Jan. 17 the right to subscribe on or before Feb. 1 for
20,000 additional shares of capital stock (par $10) on
the

basis

of one share for each IV2 shares of capital
(par $20) now held. Each of the presently out¬
standing 30,000 $20 par shares are being exchanged for
two $10 par shares, and one additional
$10 par share is

stock

being issued

as

stock dividend.

Price—$25 per share.
Proceeds—To increase capital and surplus. Underwriter
—The First Boston
Corp., New York.
a

Mississippi Power Co.
Nov.

it

3

was

New England Electric System
Jan.

3 it was announced company plans to merge its
subsidiaries, Essex County Electric Co., Lowell Electric
Light Corp., Lawrence Electric Co., Haverhill Electric
Co. and Amesbury Electric Light Co., into one company
during 1956. This would be followed by a $20,000,000
first mortgage bond issue by the resultant company, the
name of which has not as yet been determined.
Under¬
writer
May be determined by competitive, hidding.
Probable bidders: Halsey, Stuart & Co. Inc.; Kuhn, Loeb
& Co., Salomon Bros. & Hutzler, Union Securities Corp.
and Wood, Struthers & Co. (jointly); Lehman Brothers;
The First Boston Corp.; Equitable Securities Corp.; Mer¬
rill Lynch, Pierce, Fenner & Beane, Kidder, Peabody &
Co.. an$ White, Weld & Co. (jointly).
—

$10,000,000
of

1956.

construction.

Underwriters

—

To

be

by competitive bidding. Probable bidders:
(1) For bonds—Halsey, Stuart & Co. Inc.; Merrill
Lynch,
Pierce, Fenner & Beane; Lehman Brothers;
Kidder, Pea¬
body & Co.; Union Securities Corp., Equitable Securities
Corp. and Drexel & Co. (jointly).
(2) For preferred
C.

Langley & Co.; Glore, Forgan & Co. and
Sterne, Agee & Leach (jointly); The First Boston
Corp.;
Kidder> Peabody & Co. and White,
Weld & Co. (jointly).
Bids—Expected to be received on"
March 1. Registration—Planned for Feb.
3.
Nov.

21

Homes Corp.

it

October

by competi¬

bidding.
Probable bidders:
Halsey, Stuart & Co.
Inc.; Kuhn, Loeb & Co.; Salomon Bros. & Hutzler, Union

Kidder, Peabody & Co. and White, Weld & Co. (jointly).
•

New York

Central

Dec. 15 company

3%%

RR.

was

—

Offices—Dearborn, Mich., and Port Jervis, N. J. Underwriter-Probably Campbell, McCarty & Co., Inc., De¬
troit, Mich.

'

Electric

Co.

received ICC authority to sell $6,600,000

equipment

trust

certificates.Jo mature Dec. 15,
Shops, Inc., a wholly-owned sub¬
sidiary, with latter to ultimately offer the certificates
through competitive bidding. Probable bidders: Halsey,
Stuart & Co. Inc.; Salomon Bros. & Hutzler; Kidder,
Peabody & Co.
New
Dec. 21

stockholders approved

a

plan of exchange pro¬

viding for the issuance (a) of not exceeding $58,131,150
of new unsecured non-convertible 100-year 5% deben¬
tures, dated Jan. 1, 1956, in exchange for present $55,363,000 par value 5% convertible preferred stock, series

Pigeon Hole Parking of Texas, Inc.

on the basis of $105 of debentures for each $100 par
value of preferred stock, plus $5.25 in cash ($5 of which
will be paid as dividend on preferred for year 1955); and

(b) of $72,638,265 of new 5% non-convertible general in¬
mortgage bonds, series B, dated Jan. 1, 1956, in
for present $69,179,300 of 4^2% convertible
general income mortgage bonds, series A, due July 1,
2022, on the basis of $105 of new series B bonds for each
$100 of series A bonds plus $5.25 in cash, which will
include 1955 interest.
Dealer-Manager—Francis I. du
come

exchange

Co., New York.

Nbw York Telephone Co.

(3/27)

Jan. 9 Keith S. McHugh, President, announced
directors

have

authorized

the

sale

of

that the

$55,000,000 of

re¬

funding mortgage bonds. Proceeds—Together with funds
from sale of 1,100,000 additional shares of common stock
at $100 per share to American Telephone & Telegraph
Co., to be used to repay bank loans. Underwriter—To be
determined by competitive bidding.
Probable bidders:
Halsey, Stuart & Co. Inc.; Morgan Stanley & Co. Bids—
Expected to be received on March 27.
Northern

Pacific

Ry.

are
to be received in New York City up to noon
(EST) on Jan. 24 for the purchase from the company of
$6,060,000 equipment trust certificates to mature in 15
equal annual instalments.
Probable bidders: Halsey,

Stuart &

Co. Inc.;

Salomon Bros. & Hutzler.

Northern States
was

Power Co.

(Minn.)

*nc' anc* ^arriman Ripley

& Co. Inc.
(jointly); Union Securities Corp.;
Kidder, Peabody &
Co. and Stone & Webster
Securities Corp (jointly); Leh¬
man Brothers and
Goldman, Sachs & Co. (jointly). Bids
—Expected to be received sometime in
March, 1956.
7, v

Tt




that

announced

was

about

800,000

shares of

about

$2,000,000, will be used to pay for expansion pro¬
Underwriters—Porter, Stacy & Co., Houston, Tex.;
Corp., San Antonio, Tex.
:

gram.

and "Muir Investment

Plantation Pipe Line Co.
Dec.

it

19

announced that

was

financing

in

in

1956

may do some
its proposed ex¬

company

connection

with

pansion, costing about $23,500,000.
Stanley & Co., New York.

Underwriter—Mor¬

gan

Riverton
Dec.

19

it

Lime

& Stone

reported

was

Co., Inc., Riverton, Va.
plans to finance its

company

expansion, which, it is estimated, will cost between
$9,000,000 and $10,000,000, part by private placement, and
part publicly. Underwriter—J. C. Wheat & Co.; Rich¬
mond, Va.
*
'
it Rokeach & Sons, Inc., New York
Jan. 16 it was reported company plans to issue and sell
400,000 shares of common stock. Price—Expected to be
$3 per share. Underwriter—Jay W. Kaufmann & Co.,
New

stockholders).

common

stock

(probably first to

Underwriter—To be determined by

bidding.

Probable

bidders:

The

First

com¬

Boston

Corp., Blyth & Co., Inc., and Kuhn, Loeb & Co. (joint¬
ly); Lehman Brothers and Riter & Co. (jointly); Smith,
Barney & Co.; White, Weld & Co. and Glore, Forgan
& Co. Bids—Expected to be received on Feb. 29.
Offshore

Gathering Corp., Houston, Texas
C. Bintliff, President, announced com¬
pany has filed an application with the Federal Power
Commission for a certificate of necessity to build a
364-mile submarine gas pipeline off-shore the coast of
18

David

the

Sabine

York.

it Rotary Electric Steel Co.,
Jan.
21

18 it

on

announced

was

Detroit, Mich.

stockholders

increasing the authorized

March

will vote

common

stock (par $10)

from

750,000 shares to 2,500,000 shares. There are pres¬
ently outstanding 696,700 shares. Part of the increased
will be offered for subscription by stockholders.
The ratio, subscription price and other details will be
determined later. Underwriters—Previous financing was
handled by W. E. Huttcn & Co., Cincinnati, Ohio; Hemp¬
hill, Noyes & Co. and E. H. Rollins & Sons, Inc. (now
Blair & Co.

Incorporated,), both of New York; and Stein
Baltimore, Md. ; Registration—Expected
be filed in February.

Bros.
to

&

Boyee,

Jan. 9 J. A. Ryder, President and Chairman, announced
that the company is planning to issue and sell 151,050
additional shares of common stock.
Proceeds—To help

finance purchase of four other truck lines.

River

to

the

Gulf

Underwriter

—Blyth & Co., Inc., New York.
Seattle-First National
Nov. 22 it

Bank, Seattle

announced bank plans

was

to offer its stock¬

holders of record Jan.

18, 1956, the right to subscribe
on
or
before Feb. 24 for 100,000 additional shares of
capital stock (par $20) on the basis of one new share
for each eight shares held. Price—To be not less than
$85 per share. Proceeds—To increase capital and sur¬
plus. Underwriter—Blyth & Co., Inc., Seattle, Wash. •

Southern

California

Edison

Co.

(2/13-l7)~.~

Jan.

17 the California P. U. Commission approved'an
application for exemption from competitive bidding of
a proposed new issue of
up to 1,200,009 shares of cumu¬
lative preferred stock.
Proceeds—To retire outstanding

bank loans and for construction program. Underwriters
—The First Boston Corp..and Dean Witter & Co.. Offer¬

ing—Expected during the middle of February.
Southern
Dec.

20

S.

P.

sought

Commission

stockholders
030

Indiana Gas & Electric Co.

company

shares

of

of

for

record

J

(2/23)

from

the

Indiana

authority to offer to its common
Feb. 21, 1958, an additional 83,-

common

11

permission

stock

shares

on

held.

basis

the

of

one

new

to expire on
Underwriter—Smith, Barney & Co., New Yorn,

March 8.

Rights

underwrote

are

Registration—Ex¬

previous rights offering.
pected about Feb. 2.

-

Tennessee Gas Transmiss'on Co.
Dec. 29 it

(2/29)

reported that company plans to issue and

additional

some

Nov.

it

share for each

(1/24)

Bids

petitive

22

additional capital stock would be offered for public sale
after the first of January." Froceeds — Estimated
at

A,

•

Kuhn,

Ryder System, Inc.

York, New Haven & Hartford RR.

Coast

of

the State of

Mississippi. It is estimated that this gather¬
ing system will cost approximately $150,000,000. Type
of financing has not yet been determined, but tentative
plans call for private sale of first mortgage bonds and
public offer of about $40,000,000 of securities (probably

was announced company plans a public offer¬
ing in the first quarter of 1956 of a new issue of second
preferred stock. Stockholders! on Feb. 7 will vote on

approving
new

Nov.

it

Service

reported

was

Co.

company

plans

issue

to

and

$10,000,000 first mortgage bonds due 1986. Proceeds
—To repay bank loans and for new construction. Under¬
writer—To be determined by competitive bidding. Prob¬
able bidders: Halsey, Stuart & Co. Inc.; The First Boston
Corp.; Union Securities Corp.; Kuhn, Loeb & Co., Leh¬
Brothers and Blyth & Co., Inc. (jointly); Hemphill,
Noyes & Co. and Drexel & Co. (jointly); Kidder, Pea¬

man

body & Co. and Merrill Lynch, Pierce, Fenner & Beane

(jointly);
Webster

•

Union
11

for

Corp.

Feb.

28.

Planters

the

subscribe

—$35

Ripley & Co. Inc. .and Stone &
(jointly). Bids — Tentatively

Harriman
Securities

scheduled

Bank

National

Bank

offered to stockholders the right to

for

60,000 additional shares of capital stock
the basis of one new share for each 10
held Jan. 11, 1956; rights to expire Feb, 1. Price

$10)

on

share.

per

Office—Memphis, Tenn.

Underwriter

—Equitable Securities Corp., Nashville, Tenn.
Westcoast

Transmission

Co.,

Underwriter—To be determined by competitive bidding.
bidders: Halsey, Stuart & Co. Inc.; The First

Nov.

Probable

and sell

Boston

in units of debentures and stock.

Corp.; Kuhn, Loeb & Co.; Kidder, Peabody &
Co.; Equitable Securities Corp.; Harriman Ripley &»Co.,
Inc. Bids—Expected Feb. 15.

\

(2/28)

sell

snares

—

Electric

28

which would be issued from
Underwriters—Stone & Webster

Corp. and White, Weld & Co. (jointly).

Texas

(par

Pennsylvania Electric Co. (2/15)
was reported company plans to issue and sell
about $25,000,000 of first mortgage bonds.
Proceeds
To repay
bank loans and
for new construction.

time, in series.

Securities

Jan.

Dec. 19 it

authorized issue of 1,000,000 shares of this

an

second preferred stock,

time to

notes, convertible into preferred stock at maturity, and
common stock).
Underwriter—Salomon Bros. & Hutzler,

comPany plans to issue and sell

$10,000,000 of first mortgage bonds. Underwriter—To be
determined by competitive
bidding. Probable bidders:
Halsey, Stuart & Co. Inc.; The First Boston
Corp.; Kuhn,
Loeb & Co.; Salomon Bros.
& Hutzler;
White, Weld &

early next year.
Underwriter—To

determined

ders:

New York.

Narragansett

£?n

stock

program.

stock

1956-1970 to Despatch

Louisiana from

(Mich.)

reported company may offer publicly
$1,000,000 of convertible debentures and some common
stock.
Business
Manufactures prefabricated homes.

T".0*.'

during

determined

(3/1)

determined

Modern

bohds

mortgage

Securities Corp. and Wood, Struthers & Co. (jointly);
Lehman Brothers; The First Boston Corp.; Equitable Se¬
curities Corp.; Merrill Lynch, Pierce, Fenner & Beane,

sell

W.

first

of

Underwriters—To be

plahs'tO'Tssue and sell

tive

Dec. 12 it

stock

announced company

was

sell

new

construction

,

England Power Co.

Jan. 3 it

of

loans and for

Proceeds—For
be

(2/15)

reported company proposes issuance and

was

$9,000,000-of preferred

Oct.

announced

company plans to issue and
$4,000,000 of first mortgage bonds and 40,000 shares
preferred stock (par $100). Proceeds—To repay bank

of

Bids—Expected sometime in May, 1956.

pro¬

a

19 it

sale

by competitive bidding. Probable bid¬
Loeb & Co.; W. C. Langley & Co. and
Glore, Forgan & Co. (jointly); Kidder, Peabody & Co.;
The First Boston Corp.; Smith,
Barney & Co.; Harriman
Ripley & Co. Inc. Bids—Expected Feb. 15.

Mercantile National Bank of Dallas

posed offering to stockholders of 150,000 additional shares
of capital stock. Price—$25 per share. Underwriters—
Hauscher, Pierce & Co., Inc., and First Southwest Co.,

12 shares held.

Pennsylvania Electric Co.
Dec.

bidding.
Brothers
and Bear, Stearns & Co. (jointly); Carl M. Loeb, Rhoades
& Co., Ladenburg, Thalmann & Co. and Wertheim & Co.
(jointly); Merrill Lynch, Pierce, Fenner & Beane, Kid¬
der, Peabody & Co. and White, Weld & Co. (jointly).

Pont &

Jan. 10 stockholders

share for each

Thursday, January 19, 1956

.

Underwriter—To be determined by competitive
bidders: Blyth & Co., Inc., Lehman

New

announced stockholders will vote Jan. 25

was

new

Probable

Lincoln Rochester Trust Co.
Dec. 19 it

England Electric System
was announced company plans to offer to its
additional shares of common stock

it

Jan. 3

.

.

21

it

was

publicly

be placed

reported
over

privately.

derwriter—Eastman,

company

Ltd.
now

plans

to

issue

$20,000,000 of securities, probably
Bonds

are

expected to

Proceeds—For new pipe line.
Dillon & Co., New York.

Un¬

Volume 183

Number 5460... The Commercial and Financial
Chronicle

135

(395)

The

Indications of Current
Business Activity
AMERICAN

IRON

Indicated

steei

STEEL

operations

AMERICAN
.Crude

PETROLEUM

oil

and

INSTITUTE:

(percent oi

Equivalent to—
Steel Ingots and
castings

„

capacity).

Jan.22

(net tons)

.Jan. 22

(bbls.

of

Stocks

at

Wvmcp-n.

■>:

ASSOCIATION
Revenue

-

at.

U.

S.

In

in transit,

(U.

coal

6

Jan.

(no. of

28,465,000
105,132,000

7

134,413,000

39,872,000

42,767,000

Total

52,065,000
'•

574,663

595,870

727,228

562,975

V;

$461,828,000
222,265,000

.yt

664,474

$160,459,000

239,563,000

J 100,689,000

597,352

New

7

.173,572,000
151,411,000

26,820,000

22,161,000

9,100,000

10,815,000

'

7

562,000

.Finished
-

steel

Pig Iron

METAL PRICES

Electrolytic

^

(E.

*88

245

235

^•77"

Farm

i.

Export
Btralts

(New

11,057,000

11,602,000
7 -7

198

(St.

(East

MOODY'S
C. 8.

■

St.

BOND

t

106

All

200

P.tblic

$53.67

$53.33

$56.59

43.575c

43.725c

31.500c

Sewer

109.000c

86.125c

15.000c

Conservation
All

!

15.500c

Jan. 11

16.300c

16.300c

15.300c

14.800c

Jan. 11

13.500c

13.000c

13.000c

95.19

Jan. 17-

107.27

; 106.74

110.70

109.79

114.66

109.60

109.24

108.70

97.72

112.00

107.62

107.27

106.74

102.30

101.97

105.00

107.62:

'*107.09

108.70

108.16

111.62

Average

Jan17

DAILY

Jan. 17

corporate-™.;.:
;

2.84

2.87

2.87

3.32

3.35'

.

'

3.11

3.13

3.18

Group

3.21

3.24

NATIONAL

Jan. 17

cirri,

■■■>■■

,OIL, PAINT AND DRUG
IVEKAGE

3.35

of

3.43

,

3.45

22

102

20

building-

^

200

*

"I

,
,

25
58

115

200

355

80

89

21

25

43

49

10

13

10

$510,000

$542,000

$733,000

service .enterprises

development

4

25

50

106

and

:

351

35

-

.

'

PAPER

31

43

)

88
214
77
..:

is
52

*

OUTSTANDING—FED¬

BANK

OF

NEW

YORK—

(000's omitted)
INDEX

1947-49=100—

—

'

115.0

Food

at

home

and bakery products
poultry and fish.—

and

Other

foods

vegetables

3.24

.3.27

402.0

<404.6

406.2

264,364

290,959

264,700

249,382

3.08

7

182,195

211,615

285,519

92

56

102

577,240

638,940

fuels

107.50

107.14

113.7
:-r

and

fuel

oil

129.2

V' 111.5

—

111.2

108.7

126.7
104.5

104.4

1

120.5

120.1

104.6

and

boys'

and

^

104.6

Medical

126.3

106.0

—

___i—-

girls'—

124.2
.

106.0

105.4

Personal

91.0

care

and

91.0
126.6
128.7-

91.2

126.1

117.5

Other goods and services—

;__T

117.0

106.8

120.6

*

113.8

106.7

120.6

—*

.

127.6
.

106.8

——

recreation—

•

99.5

117.0

128.5

-

Reading

99.5
118.4

129.8

—

t

106.5

99.3
119.2

care

.

117.8

,

Other apparel

106.61

*

119.5

.y-

operation

Transportation

INDEX—

STOCK TRANSACTIONS FOR ODD-LOT ACCOUNT OF
ODD;
LOT
DEALERS AND
SPECIALISTS ON
N.
V,
Sloe*

113.9
120.8

104.7

Men's

406,002

107.54

109.6

130.8

Footwear

86

658,142

103.5 *
106.6

108.5

113.1

Apparel

204,172

7
7

123.1:

123.9

.107.5

;

home

Housefurnishings

414.1

7

110.1"'

100.9
"

109.0

—

electricity

Household

^

.:.-;

and

Solid

3.12

3.30

at

-,'V

;

111.1

109.4

97.1
.•V 107.8

114.6

110.8
.

123.9
:

_j_'

!

114.9

108.2

products

Gas

3.25

3.33

3.28

Jan.

PRICE

21
318

31

130.9

3.46

Jan.

period

REPORTER

20

120.9

3.16

3.63

Jan. 13

end

100

=

3.41

Vv

Jan.

at

829

of November:

Women's

|

(tons)

3.61

3.23

Jan.

activity.

orders

19411

v::

ASSOCIATION:

(tons)
of

Unfilled

3.32

Jan. 17

(tons)

Perttmage

3.30

Jan. 17

INDEX

PAPERBOARD

received

Production

985

51
269"

287

—

3.06

,

Jan. 17

_

COMMODITY

12

767

2.92

3.19

:

3.60

MOODY'S

11

___J:

Fruits

-.2.66

,

3.30

Jan. 17

Puojic Utilities Group
Industrials Group

60

298

10

public

PRICE

Meats,

3.15

k

Jan. 17

_

28

55

——

public

Cereals

.

;

.

A

348

30

'

93

-388

,267

„—___

,•

Dairy

Jan. 17

Aa

Railroad

T

.

Jan. 17

Aaa

19 "

94
'

109.8
>

AVERAGES:
-

26'

29

telegraph-™

'

29

34

351

All items

.

YIELD

21

29

35
83

water

Dec.

Month

110.88

—y

Group—1

BOND

20

108.52

107.93

of

CONSUMER

104.83

105.34

108.88

.■■■_

As

110.15

102.46
105.69

U. 8. Government Bonds

45

27

utilities

RESERVE

110.34

111.07
u

95.08

107.62

Jan.17

Industrials

other

ERAL

'

95.48
-.

-Jan.17

:——-—

Group,.,

MOODY'S

and

COMMERCIAL
Jan. 17

GraujLy^.

57

45

192

11.500c

AVERAGES:

Bonds

■

67

186

Miscellaneous

16.270c

at

———

176

—

Military facilities
Highways

44.925c

Jan.17

Utilities

196

63

_

29.700c

108.500c

—

Railroad

105

building—l'lli

16.500c

Jan.17

Public

87

186

institutional

44.200c

43.575c

*184 *

; no

188

buildingf

Educational

$34.33

552 :

;

•V't- 225"'r.

162

'

Non-residential building™:
Industrial
_i_

4.797c

7$59.09
-"^$52.17
-

',<

107

construction

45.100c

A

,

'5.174c
•

717

*

v.

T

86
22

'

296

recreational

and

Residential

1,258

1,150
;

269

private-

106.125c

corporate

1-Baa

226;

$3,092 !

43

public

other

;_Jan. 11

;

Asa
Aa

5.174c

$59.09

'

Jan. 11

<

:: 2,263

<

i'

32

683

j

Jan. 11

DAILY

(non-farm)

__

and

_Jan. 11

PRICES

31

Other non-residential

at

-

110

i.;

and

Telephone

9,928,000

247

*•«

_

_1

Louis)

uoveminent

Average

:

at

"1,280

92

Hospital and institutional

at

Louis)

5.174c

$59.09

'/■:

Jan.11

-

».

York)

1,160

'

QUOTATIONS):

at

York)

Lead

-.Zinc

refinery

tin

(New

Lead
••'

Jan.11

copper—->

Domestic refinery at
<

1,422

construction

Other

Jan.11
.

2,632

alterations

non-residential

Hospital

A

,

.

M.

&

and

Railroad

ton)

*

88,591,000

$873,101,000 f

$3,617

2,410
1,283

Religious
Educational
Social

PRICES:

(per gross ton)

85,508,000

$3,177

~

Public utilities

lb.)

(per

(per gross

Berap steel

.

(in millions):

(non-farm >
units

dwelling

Other

489,000

94

11,594,000

16,800,000

OF

Miscellaneous

Jan.14

DUN

DEPT.

buildings and warehouses
Stores,-restaurants and garages

8,510,000

479,000

'

•

S.

Office

97,903,000

459,000

Jan.12

COMPOSITE

99,781,000

.

RESERVE
Jan.

v

$641„680,000, $641,536,000

Commercial

181,992,000
84,089,000

9,270,000

Jan.

INDUSTRIAL)

16,742,000

Industrial

$414,944,000
232,952,000

175,233,000
'

73,869,000

71,855,000

7

63,835,000

20,024,000

54,125,000
t

construction™

Additions

INSTITUTE:

AND

;

9,963,000 f
290,209,000

between,

construction
Residential .building

563,920

$348,805,000

59,770,000

167,708,000

Jan.

INC

182,254,000

8,686,000

...

new

MINES):

kwh.).

shipped

countries

Non-residential building

Jan.12

100

$285,284,000

204,971,000

8,950,000

Non-housekeeping

Jan.12

INDEX—FEDERAL

and

Private

1

(tons)
(tons)

$258,502,000

210,400,000

_2
'

stored

CONSTRUCTION—U.
LABOR—Month of December

'

611,299
j-

J*

;

goods

BUILDING

t

•\

on

foreign

ENGINEERING

—

exchange

Based

~

;

credits

,v_

32,005,000

112,792,000

'

7

Jan.

cars)

lignite

000

31:

$251,G82,000

warehouse

Dollar

2,844,000

27,437,000

Jan.12

=

Dec.

Ago

BANK

160,956,000

'

Jan.12

(COMMERCIAL

AGE

-

158,374,000

3y,71y,0u0

AVERAGE

(In

BRAD STREET,

IRON

7,389,000
"25,392,000

2,437,000

•l

*165,268,000

107,269,000

6

SALES

of

RESERVE

shipments

Domestic

6,574,400

•

and

ELECTRIC

FAILURES

2,475,000

Jan.12

BE STEM—1947-49

,

27,249,000

*

169,012,000
26,345,000

Jan.

OF

YORK—As

Total

a„u.

BUREAU

FEDERAL

—

Year

Month

OUT¬

8,876,000

6,922,500
7,618,000
26,546,000

RAILROADS:

V-'\v". V.'^

S.

NEW

ACCEPTANCES

Domestic

12,414,000

8,518,000

at

CONSTRUCTION

STORE

output

11,863,000

6

(number of cars)

Pennsylvania anthracite

EDISON

13,207,000

V 9,366,000

.Jan.

State and municipal.
Federal

„..JDectric

13,501,000

6

construction.

DEPARTMENT

2,444,000

Jan,

construction

Bituminous

27,179,000

6

8,895,000

Public construction

COAL OUTPUT

6
6

lines^

pipe

at-

freight received from connections

Frlvate

7,907,000

at

AMERICAN

ENGINEERING
NEWS-RECORD:

Total

6,987,050

118,020,0001

rv-

OF

CIVIL
*

7,026,450

6

Jan.

-

freight loaded

'Revenue

•

6

Jan.

gasoline-(bbls.)

Distillate fuel oil (bbls.)
Residual fuel oil (bbls.)

DOLLAR

Exports

(bbls.)

unfinished

/hhl«>

OP

i

Jan.,
—

terminals,

refineries, bulk

Finished .and

.

2,008,000

Jan.

:

;

(bbls.)

Montlr

BANKERS'

STANDING

2,338,000

Previous

'

+

83.2

Jan.

Jtesidual fuel nil output
?

v

1

1

of that .date;

are as

Latest

Ago

96.9

*2,428,000

-

of quotations,

cases

Imports

output—rdally average

stills—daily average (bbls.).

Gasoline output (bbls.)
.Kerosene output (bbla.)
Distillate fuel oil output
■-■J

§2,391,000

in

or,

either for the

are

Year

Ago

*98.6

production and other figures for the

cover

Dates shown in first column

.

that date,

on

INSTITUTE:

condensate

Crude runs to

Month

Week

§97.1

month available.

or

month ended

or

Previous

Week

42gallons each)
<

week
Latest

AND

following statistical tabulations

latest week

120.0

.

EXCHANGE
Odd-lot

salea

—

by

SECURITIES EXCHANGE

dealers

(customers'

COMMISSION:

Dollar

Dec. 24

Odd-lot purchases by dealers (customers' sales)—
Number of orders—Customers' total sales

Customers'

short
other

994,765
6,646

5,971

Nnmhpr

763,061

purchases

by

AND

ACCOUNT

round-lot

Other

$52,646,036

214,760

398,980

306", 670

3LU700

Dec. 24

.

SALES

ROUND-LOT

OF

386,900

343,460

?

1214~760

-

THE

ON

STOCK

MEMBERS

N.

Y.

:

Total

3984980

Platinum

Other

284,400

FOR

ACCOUNT

OF

414,230

375,550

550,440

12,042,720

12,338,630

9,749,740

14,514,540

12,531.860

12,752,860

10,125,290

15,064,980

London

refined

long

(per

(per

1,556,570
230,980

1,508,740

1,157,490

1,612,870

18i,930

188,990

1

ton)

1,250,310

1,037,560

1,443,070

1,440,240

1,226,550

340,120

369,650

238,870

505,160

(per

(pence

St.

12,300

14,420

23,500

346,690

250,490

—

'

288,390

'

Dec. 24

307,150

;

358,990

264,910

452,510

i

929,440

411,745

622,661

98,610

72,040

842,633

441,025

630,982

941,246

513,065

2,807,830

1,808,105

ounce,

Dec. 24

690,190

Dec. 24

126,780

Dec. 24

sales

sales

Dec. 24
account

of

ounce)
per

——i

Dec. 24

tl»4?-49

NEW
=

SERIES

U.

—

S.

DEPT.

376,520

300,840

275,450

2,099,811

2.439,636

1,729,075

2,345.772

2,476,331

2,740,476

2,004,525

99%

price)

S.

plus ingot

ingot

(per

commodities

♦111.3

111.1

91.2

84.6

*85.6

83.3

Jan. 10

-

other

than

farm

and

foods

98.6

*98.5

98.0

71.4

71.9

84.8

119.9

*119.8

119.5

115.1

Jan. 10

♦Revised figure,
fllnc'udes 733,000 barrels of foreign crude runs.
?Based on new
1, 1953, as again t Jan. 1, 1955 basis of 125 828 310 tons. iAll-time record.
tNumber of orders not
reported since introduction of Monthly Investment Piun.

of Jan.




$1.70000

$1.70000

$1.70000

$1.70000

.

$2.60000

$2.60000

90.450c

91.461c

85.250c

79.2J5d

74.250d

$2.80260

$2.80145

$2.78764

(per

88.649c

—

—'

96.804c

87.643c

$35,000

$35,000

$279,423

pound)-—

pound)—

97.801c

106.774c,
$35,000

——

$279,390

$319,538

24.400c

24.400c

32.500c

32.500c

64.500c

64.500c

$2.25

$2.25

"

22.200c
27.000c

•'

64.500c

$2.25

Dec.

31

DEBT LIMITATION

(000's omitted):
,

Total

face

amount

that

may

be

.

outstanding

♦

'

♦

'• '

f

U

,

$281,000,000

280,768,553

280,136,379

278,749,814

53,011

$280,821,613

$280,189,391

474,030

476,425

527,857

$279,712,965

$278,255,899

652,417

time

$281,000,000

$280,347,582

any

CM CO H o o o~ o o o

53,060

at

1,287,034

2,744,100

Outstanding—
Total

public debt
——
Guaranteed obligations not owned by the
gross

annual

capacity of

128,363,090

■

Total
,

Balance
under

tons

33,542;

*

gross

teed

public

debt

obligations
outstanding

subject

not

to

and

public

guaran-

debt

face

amount

above

of

obligations,

authority

$278,783,756

obli¬

debt, limitation——

109.8

71.6

.

Meats
All

111.7

Jan.10

foods

of

STATUTORY

Deduct—other

Jan.10

products

Processed

£82.023

$1.70000
$1.70000

107.774c

—;
U.

(per pound)

U. S. GOV'T.

gations

commodities

Farm

£91.401

$1.70000

I

2,718,912

OF

100):

Commodity Group—
All

£95.694

£82.722

373,140

Dec. 24

PRICES,

2,586,880

Dec. 24

sales

—

726,111

J

Dec. 24

.ttitf

^ajuuR

$78,250
11.500c

,

78.231d

ounce)—

(check)————————

T

Bismuth

members—

Rhort, sales

WHOLESALE

599.331

13.000c

$1.70000

(per flask of 76 pounds)

Aluminum,

—As

purcnases

Other

29.000c

£92.432

$2.60000

2,740,691

floor—

Other

Toioi

$101,570

13.000c

£93.438

i

**Nickel.

730,182

the

Bhcrt sales

Total

28.500c

33.500c

4

—

99%

(per

Quicksilver

99,209

sales

Total round-lot transactions for
Total purcnases

"31.970c
,>.

$1.70000

429,010

18,760

Dec. 24

Total

33.500c

$103,769

Louis

Straits

York,

Gold

Magne^iifm

Dec. 24

sales

off

£103.202

36.470c

33.000c

"

York

New

§§New

1,536,220

Dec. 24

-

floor—

purchases

initiated

£104.216

£107.781

.y'

issuable

tBased on the average of the
-reducers' and platers' quotations.
§ Average of quotation on special shares to plater.
-Domestic five tons or more but less than carload lot, boxed.
§§Price for tin contained.
**F.o.b. Port Colburne, U. S. duty included,
ttAverage of daily mean of bid and ask
quotation at morning session of London Metal Exchange.
ffDelivered where freight
♦Revised figure.

from

East.

St.

+Based on the producers' quotation.

Louis exceeds

0.5c.

'

14.800c

^

Exchange-

York

New

London

Tin,

1,285,783

1.212,090

.Dec. 24

•

transactions

£112.638
33.000c

i

15.000c

15.300c

£108.165

36.470c

Laredo

pound)
:

(per

Sterling

Silver,

250,443

*

.Dec. 24
the

•(

31.036c

"

*

.Dec. 24

Other
Other

29.700c

15.500c

15.358c

pound)

97_

and

Silver,

.Dec. 24

sales

(per

Sterling Exchange

Short sales

Total

I5.558c

£113.344

ounce)-—-

pound)—East

(per

Cobalt,
Silver

MEM-

purchases

on

i.

(per pound)

ttZinc, London, prompt (per long ton)—
ttZinc, London, three months (per long ton)
tCadmium, refined (per pound)
§Cadmium

489,140

Dec. 24

Dec. 24

Initiated

pound)

(per

Louis

_

Dec. 24

:

-

transactions

Total

42.964c

43.860c

'

Zinc

320,110

TRANSACTIONS

sales

sales

months,

{Cadmium

TRANSACTIONS

York
St.

Ant'imony (per pound) boxed liaredo

(SHARES):

Ehort sales
Other

East

^Antimony, New York boxed
Antimony (per pound) bulk,

Transactions

Total

as

ttThree

STOCK

BEKa, EXCEPT ODD-LOT DEALERS AND SPECIALISTS:
of specialists in stocks in which registered-

,

43.480c
44.665c

—T
—

„

—

sales

ROUND-LOT

$39,344,687

311,700

*

New

Common

sales—

Short sales
Total

$48,269,166

dealers—

•—

STOCK

QUOTATIONS)—

tJPrompt, London (per long ton)—

Dec. 24

of shares

tXlilAMUE

FOR

Total

Common,

1,166,139

Dec. 24

i.

ROUND-LOT

J.

"

7,016

988,119

dealers—

sales

Round-lot

Domestic refinery
Export refinery

'

1,173,155

6,552

306,670

TOTAL

769,032

1,043,895

$52,104,771

by

$50,161,993

Dec. 24

Dec. 24

Other

;

1,050,447

Dec. 24

sales

1,036,822

Dec. 24

Short sales

,

$49,353,310

Number of shares—Total salea—

'

•

868,377

$55,172,447

J

Round-lot

>

1,053,400

$58,484,761

Dec. 24

sales

Cellar value

M.

&

Lead—

sales

Customers'

1,090,709

Dec. 24

value

(E.

Average for month of December:
Copper tper pound)—

purchases!—t

Number of shares
*

METAL PRICES

?.

136

(396)
The Commercial and Financial Chronicle

.

.

Thursday, January 19, 195

.

Two Bullock Funds Fund Index

Mutual'Funds

Start Time Plans
Periodic

Nation-Wide

y

Begun By Vance, Sanders for

Group Securities, Inc.
Incorporated 1933

for

investing

income and

growth

through

common

selected

for their invest¬

ment

A

stocks

For the first time in the
30-year
mutual investment

PROSPECTUS ON REQUEST

nationwide

a

dealers

by

underwriter,
Company.

from your Investment dealer

a

mutual

Vance,

two-day

Distributors Group, Incorporated

seminar

63 Wall Street, New York
5, N, Y.

cial centers throughout
the

meetings in major finan¬
coun¬

try is being arranged,, the first of
which was
h'eld
at' the
Parker

House, Boston, this month.

investment

program is
a
in that
Vance,

Objective of this Mutual Fund is
possible
I ongTerm Growth of
Capital and Income through

Diversified Investments in the
Chemical Field
including the New Science, Nuclear

Chemistry.

Prospectus

on

somewhat
cost

by

F. Eberstadt

Co.

Inc.,

Manager and Distributor of Chemical
Fund, Inc.
65

Broadway, New York 6, N. Y.

of

limited

the

direct

in

small

the

to

Incorporated

portfolio

the

io^term

GROWTH of

'

capital and

have

income-

up

of

been

mutual

interest

some

to

mutual

P"mc

ders &

Co., outlined the

the

meetings

background

but

the

useful

the

on

de¬

invest¬

industry.
in

Mark L.

D.

the

Valentine, of Wash¬

C.,

Dickson

Smith,

sales

planned

training

to

hold

the

program in

next

Chicago

seminar will
probably be held in

Boston for the

benefit

who could not be

fully

of dealers
accommo¬

dated at this time.

,

:

is

investment

your

profits realized
is

Investment
are

from

objectives

possible

income

•

for

Prospectus

Co.

may

be

re¬

Pacific
The

in

Railroad

tinuance

of

Co.

were

convertible

sold, while it

the year

Co.

series

Co.

1955.

1956.

Telephone
5s

of

G

1958

of

5s

Bond

and

forward

business

high levels in the

called

were

future

con¬

activity

new

"Prospects

man¬

to

year,

in

ac¬

the

long-range

equally bright," he
"There may be moderation

said.

at

for

look

the

rate

of expansion in
1956,
building and automo¬

home

bile

production

Services, Inc. IDS, largest invest¬

tailed.

ment

industries are, however, expected
to be of proportions which
can

the

corporation

nation,

of

its

manages

$1,800,000,000

in

kind

than

more

net

in

assets

725,000 investment accounts
of holders of face-amount certifi¬
and

mutual

fund shares

able

somewhat

Possible

be at least

and

serves

declines

cur¬

in

these

partly offset by favor¬

trends

elsewhere.

In

other

industries,

greater production is
indicated by announced
programs
for building more factories and

is¬

by its subsidiary and affili¬

for

modernization of existing
plant facilities which will involve
large expenditures. New and
better

Its

this

Fund

capital
and
shareholders.

upon request

Co.

marks

—/ ■

Chicago

—

'

Atlanta

Los Angeles

and

income

heights, the year
the highest economic

ing

1955

Fundamental Investors, Inc.

products

methods

level

pearing

reached
in
the
history of our
country," Mr. Fitzsimmons stated.

ment at

"As
of

on

_

year

new

an

indication

of

the

and

services

Relatively full employ¬
wages and salaries,
business

and

dividend

taxes, are factors which
will affect the immense volume of

disposable income and ultimately
result

growing de¬
to

ap¬

the result of incessant

Federal

increased spending for defense
the

manufactur¬

constantly

returns, and possible reductions in

past year has not been based

on

and

are

rising

increased

vigor

economy, it is significant
the* rapid upward trend of

materiel, but

as

research.

our

and

in

markets

more

products.
"Business %

should

maintain

and

improve their high standard

year

living.

for

our

■»'

activity " '-this
yea r
at
high levels,

continue

possibly

at

a-level

approaching

ling the record

or

year

for

the

equal¬

even

1955."

-

'

LlX *

*

*-

Mutual Investment-Funds
'Ji

Diversified Investment
Fund, Inc.

-

A

./

;

a

a

designed to pro¬
diversified, managed investment

in stocks selected

on

a

free

I

CALVIN BULLOCK

Name.
Address.




•

" v.

■

.

# Balanced Series

Preferred Stock Series

*

Dividend Series

# Growth Stocks Series

Prospectuses availablethese

mutual

local

STREET, NEW YORK 5

•

• Stock Series

Diversified Growth Stock
Fund, Inc.

booklet-prospectus by

Established 1894

■/.

• Income Series

the basis of pos¬

x&ailing this advertisement to

ONE WALL

r'..

v,f'"*7 >

•

sible participation in Canada's
growth..
Send for

'

• Bend Series

Manhattan Bond Fund, Inc.

U. S. mutual fund

-

►'

-

:

vide

fo

payment by the issuing companies.

with

of

!s

1955

$har

cording to Joseph M. Fitzsimmons,
President of Investors Diversified

goods

:

del

holdings of South¬

Gas

and

mands of the American
people for

■*<■**

Western

income

investments in Baltimore and Ohio

share from

investment

looks

that

New York

-

Railroad

and

Co.

1984.

Fund's

4V2S of 1973

Shares, Inc.

27,

2004

of

5s

Natural

ern

Central

of

4s

Railroad

benture

capital gain dis¬

Jan.

first

in

High Level Business Activity Forecast

the

Lord, Abbett
»<

of

long-term

growth

dealer.

Berkeley Street

Boston, Mass.

payable

Wisconsin

$25

holdings

bervice

Corpora¬
debenture
5xAs
o

capital

1967,

as

a

con

$400 billion per

*

,

a

tribution of 61 cents
It

investment
Lincoln

little

American

70th

"With the nation's gross
produc¬
tion close to the record rate of

The Parker Corporation
200

tion

as

today declared

sued

each

available

Fund's

be
$250 with

as

as

Dividends

Selected

at

fund

little

accompany

its

of

quarterly dividend, re
ported that recent additions to th

may

ated companies.

prtncpab
on

as

'

secutive

as¬

Selected Dividend

cates

A Common Stock Investment
Fundi
prospectus

for

13

>.

message

distribution

eluded

payments

more.

ing

; '
plans

page

Manhattan Bond Fund, Inc., in

shareholder

plans

aggregate

on

Reports Changes

$350,000,000 at the end

.

Professional

sessions,

aTobtainable unthou«
A

with

agement

Boston

fund «h°se

risk of

such

for
seasona
there has bee

Manhattan Bond

divi¬

paid and the plans
may be terminated at any time
without penalty.

and

early next month. Later, another

pick

with

allowing

Continued

Mac

types of share registration

Following the

attend¬

vanced,

fluctuations, and

Bullock-managed

Bullock

invested

Baxter, of Chi¬

Baxter, of Boston. Charles

is

over

The

discus¬

^jge anINCOME

"It,.-

Shares

automatically

make

all

on

1955.".;

or

to

funds

started

who

may

ideas by

sets at
of

shares

because of slackening in the de

mand for passenger cars at retail.
But lumber loadings have ad

funds

service.

Vance, Sanders partners

are

it

able

future

mutual

participated

to

be

purposes

selling

in

who

fund

reinvested

provided

and

material

of

to

-v

;

Following an opening welcome
by Mr. Vance, William F. Shelley,
managing partner of Vance, San¬

newer

others

successful

funds

mutual

apparently

moderate

using the principles of 'dollar
averaging.' We are pleased

cost

periodic investment plans.

ing."

A

selling.

and

Kinnon discussed matters
relating

relatively inexperienced
salesmen, we believe that it will
be

mutual

dends

mutual

A.

project,

clined,

May,
periodic

Dividend

making further gains
production has de

Automobile

in

first

for

of

the

/.appeal of this, method of buying

chair¬

as

Arthur H. Haussermann and Thos.

announcing

signed in many aspects for

also

served

ment

ington,

"While the program has been de¬

possible

plan

available

cago, Kimball

individual

and

I

the

was

"Purchases

Clayton Du Bosque.
Both
are
partners of Vance, Sanders & Co.,
in Boston, and have had broad
experience in the field of invest¬

sions

of

Vance, Sanders & Company said:

Established 192 5

Thrift

It

purchase

meetings, assisted by

who

Henry T. Vance, senior partner of

Investors

Piatt

the

-Other

make

number

by

of

ment company

was neces¬

instances

in

requested

In

Plan

1949.

capable of

offering commercial bank

}.

Richard

velopment

houses.
*

Dividend

Chapman discussed profes¬

sent."-

widespread in¬

dealers, it

some

places

introduced

investment
under tnis plan accounted for over
management,
Hagemann spoke on "Build¬ \10% of all Dividend Shares
sales
ing Business on Confidence in You in
1955," according to a Bullock
and
the Profession You
Repre- spokesman, "reflecting the wide

of

"round-table"

relatively

groups. Due to the
terest among

met

seminar, enrollment

to

reductions
WMill;

half

the

nature of the

sary

effort

the balance
being
fee for each registrant.

request

&

cooperative

the

Sanders will absorb

over

Because

is

firms,

with

a

plan

cars, so

Mr.

man

Although initiated by Vance,
Sanders & Company, as the coun¬
try's leading underwriter of mu¬
tual fund shares sold
through in¬

The

Mr.

erating at full capacity, and ther
has
been
a
shortage of freigh
that steel output and mis
cellaneous loadings have been in

a

Trust Company.
Calvin Bullock

National Bank of Boston.

&

by

periodic payment
administered by the Irving
on

sional

A continuing series of

dependent

purchased

Chapman, President of the
Merchants National Bank of Bos¬
ton and H. Frederick
Hagemann,
President of the Rockland-Atlas

fund

Sanders

Dealers

P.

formalized sales training program
in mutual funds is
being made
available to independent invest¬
ment

quality.

business,

company

announced

were

index

has advanced.durin
month, continuing its ha
bit of making new high records.
The steel industry has been op

Calvin Bullock, Ltd. As a
result,
all of the mutual funds
sponsored
by the Bullock firm may now be

Among the guest speakers who
opened the sessions were Richard

history of the

ness

the last

Nation-Wide Securities

Company

Training Program Now

High

The Axe-Houghton weekly busi

for

Fund and

STOCK FUND

A mutual fund

At New

plans

the purchase of shares of Bullock

By ROBERT R. RICH

THE COMMON
OF

accumulation

investment

funds

on

through

firms,

or:

hugh w. long and company
INCORPORATED

Elizabeth

3,

New

Jersey

Information Folder and

Prospectus

on

Request

NATIONAL SECURITIES & RESEARCH
CORPORATION
tiglabl ixhed 1930

120

Broadway, New York 5, N. Y.

*-

Number 5460.».The Commercial and Financial Chronicle

Volume 183

Continued

from

136

page

high

*

imports.

Producers'

lead

sales have remained high.

decline in automobile pro¬
duction is attributed to overpro¬

further

rise

in

electric

duction, causing excessive dealer
stocks, at least of some makes in

power

some

The

•

Axe-Houghton
index
of
durable goods raw materials prices
has

also

advanced, owing

in

creases

steel

and copper

prices.

marked

any

A

reviews

mously

of

further

decrease

the

production
the

high.

in

that

little

do

a

spread

and London

This

of

course

to

obscure

in

cumulation

fabricators and

in

ders.

But

another

world
An

stocks
even

then

strike

index.
decrease

zinc

of

Dodge

in

turn

figures

on

on

the

sharp
allowing

showed

up¬

a

November,

seasonal variation.

orders

have

steel

of

tion

for

retraced

the

structural

large

por¬

decline.

The

a

1953-54

net

for cement, lumber, and
building materials has re¬
mained high.
And, according to

Department

expenditures

of

for

of

the

the

in

housing

new

declined

or¬

there

half

has

Chile

and

remained

trends

in

the

construc¬

low.

the

entire
of

sharp advances

last'

a

that

so

from

the

winter

of

lost.

downward

spring,

tracts

in

trend, since

engineering

con¬

awarded, although the

are

cline

is

from

high and inventories low, despite

level

so

that

Unfilled orders for zinc

the

to

has

Engineering News Record

reports

suggesting the
similar increases

increase

1953

been

has

The

started

throughout 1955

summer

1954

units

an

de¬

extremely high

the reduced

volume

Weekly

Assistant

was

the

time

he

position.
torial

and

with

the

300

A.

bonds, preferred and

Foreign
the

common

possibility

A mutual fund investing
common

he

wnere

was

•

edition

of

this

Foreign

new

a

on

of

the

He has

by

U.

S.

&

Foreign

Oil,

42%;

•

New

York

and

Fi¬

nancial
Writers Association and
various other clubs and
organiza¬
tions.
He will make his head¬

Build

'
.

or

Association

announcement.

E.

Welch,

tion's

Mr.
with

Representatives: Boston .Chicago • Dallas • Los Angeles • New York "Washington, D.C.

Clark

is

dend

of

has

You

Bullock

Shares, Inc.

and

If

as

We

Mr.

in

—V

vn;

Welch

Springfield,

resident of Bronx-

a

ville, N. Y.

is

the

Executive

University

and

has

been

associated with

Wellington Fund since 1937.

or

ciated with

New

COMPANY
Investment Advisor and Principal Underwriter
Texas

National

Bank
P.

O.

BOX

Telephone: CApitol 7-0211




Bldg., Houston, Texas
871

Bell Teletype: HO 566

York

and

v

R.

L.

JUDY
of

vestment

has

Co.,

Stock

with

eral Reserve Bank of

Treasurer

TEXAS FUND MANAGEMENT

year.

through

—

our

building

you are

.

.

.

a

Mutual

purposeful,

states, two

the

the

For

help

from

Area

our

your

are

more

time

your

organize and

to

with

Funds

productive

to

direct

other

organization than if

our

among

Many
they

f

very

in

ever

operated

<

the

out

and have

how you
more.

can

Call

or

top

high
did

have this
write

as

salesmen,

you

exclusively under policies

are

selling,

now

that

Some of

producers—and

income

before.

same

Most

building

are

opportunity

in
our

earners—

brackets.
All

have

represented

personal estates through monthly profit-sharing bonuses.
Find

plus

work.

paper

progressive t organization

than

in

manager

community,

own

territories, and four foreign countries.

business.'

earning

of

independent dealer.
in

profit-sharing plan

our

to

are

up

,■

earn

7

more

King Merritt, President.

13 years prior to that he was asso¬

change firms

local investment dealer

an

Vice-

Pennsylvania

of

yourself

routine, non-productive

net more

representatives
in

President of Wellington Company
and Wellington Fund. He attended

your

period last

same

with tested sales-getting ideas and material.

all

qualified

are

can

deal

41

born

was

for

constructive

devote

can

you

you

built

Mass. and is

be obtained from

amounted

sources

$5,759,348 against $1,967,333 for

profitable business in

Divi¬

director

a

get
a

handle all

we

since ■' 1929

Vice-President of

a

will

You

Clark

may

gains and other

top commissions

on

estate

continuous support

occupied by Mr. Welch.
A
graduate of Williams College. Mr.

Prospectus

31

rewarding profit-sharing plan

a

an

building

associated

now

SECURITIES.OF THE SOUTHWEST v

com¬

income compared with $10,734,380

and

You will participate in

Vice-

formerly held the Association post

MUTUAL FUND INVESTING IN

distributions

You will receive top commissions

an

the Associa¬

been

the

KING MERRITT &

Philadelphia.
been

elected

Commonwealth

S.

Ex¬
Fed¬

Waldo

CO., INC.

391 Grand Avenue, Englewood, N. J.

In¬

From New York

Cole¬

LOwell 7-0100

City Dial MUrray Hill 8-8840

man, President, announced today.
He
also
becomes
Treasurer
of

North

American

Securities

Com¬

North American Investment
Corporation, and Commonwealth
Stock Fund. Mr. Judy has been
Assistant Secretary and Assistant
pany,

Treasurer
since

Stock

of

these

companies

1951, and of Commonwealth
Fund

graduate

of

since

1952.

He

is

a

the Stanford Gradu¬

ate School of Business.

a

in 1954; distributions from capital

With the King Merritt organization

of Carriers and General Corp. He

A

chemical

1955

shares in Mutual Funds.

Information Com'
" "'V
^ ^■'■■4;

Calvin

and
Wholesale

The

the estates of satisfied clients
selling

The

Executive

Chairman
Public

mittee.

,

to

rose

Invest¬

of

Companies, according to

elected

the above

"Investment Company Managers since 1925"

funds

prised $12,048,274 from investment

profit-sharing plan—while

Chicago.

Association

San Francisco 4, California

Dec.

on

Based

President
of
Wellington
Fund,
Inc., Philadelphia, has been

Building

mutual

BETTER OPPORTUNITY and SECURITY
FOR MUTUAL FUND SALESMEN

been

seph

Prospectuses available from Investment Dealers

share-

to

of the National Securities
of

and sponsors of-the series.

Dec. 27.

native of Baltimore and

member

ment

SECURITIES COMPANY

in

including a distribution of
$3,584 per share from net realized
capital gains. The latter was paid

Association also reported that Jo¬

Russ

stock

common

1955,

service

long-term growth of income and principal.

Monoged ond Oisfrib^d by NORTH AMERICAN

Dividends Up

s

distributions

feature

a

companies selected for the possibility of

.

138

page

par to $1.
paid out in 1954, it was announced
Dividends equivalent to $4.3733 ' todav bv National Securities &
per share were paid on U. S. &
Research Corporation,
managers

editor on the New York staff and
later in charge of the China-Bur¬

National

in diversified

on

record high in 1955 at $17,807,622 compared with $12,701,713

the

weexly,

on

share

new

assets:

Administrative Committees of the

stocks of well-established

addi¬

stock

additional

one

the

Ltd., New York, has been elected
.Chairman of the Executive and
■

one

value changed from

par

ROBERT E. CLARK, Executive
Vice-President of Calvin Bullock,

FUND

360,000

capital

Army Air
Force during World War
II, later
transferring to "Yank," the Army

quarters in

long-term growth of principal.

STOCK

split three for

was

Series

other magazines.

a

provide reasonable current

of

National

to

in

of

•

represented the following ap¬
proximate
percentages
of
total

served

basis

1955 stockhold¬

for

Continued

Common stock investments held

He

CORP.,

at
$15 per share for each two
shares held. Total amount of stock

its

Company, editor and publisher of
two weekly
newspapers in New
York State, and editor of several

Schenectady, N. Y.

investing in

income with conservation and the
of

Frank

shares

owners

attended Hackley School at Tarrytown, N. Y., and Union College in

COMPANY

tional

Munsey

He is

INVESTMENT

stocks selected to

present

subscribed

ers

Total

magazine.

(WomiiieaAii
over

his

assumed

He has been in the edi¬

ma-India

A balanced mutual fund

and

Managing Editor at

and

SHARES

March and April,

no

Fi¬

1945

since

&

publishing field since
1930, and was previously an edi¬
tor

the

subsidiary

with the merger on June 30,
1955,
the common stock of United States

Mr. Johnston has been with Bar¬

Business

be

.

a

In connection

ron's

industry have been some¬
what conflicting. The number of

since

corporation

portfolio securities.

1954.

National

may

-

net asset value of $21.09
per share as of Dec. 31, 1955.
In

ferred stocks for retirement mainthrough the distribution of

and

nancial

report

reports

ly

&

for

as

,

of' ^Telovision-Elec¬

reduction,

the

shares

Closed-end investment company,

subsidiary redeemed their
outstanding first preferred stocks
and
acquired their second pre¬

joined
Management
Chicago,
sponsors

poration, announced today.

average

a

the

1955

times"

such

former

President of the Management Cor¬

Recent

by

annual

at

NATIONAL

out¬

30,

has

automobile

in

stock

common

1955.

Shares

Corporation,

and

purchase of

common

amounts, at such prices

deemed advisable.

$128,950,171 as
1955, equal to $38.95

31,

share of

such

that directors

the

of

During the first six months of

Johnston

and managers
tronics Fund,

value

authorized

corporation's

"in

United States & International Se¬
curities Corporation on June

PERSONAL PROGRESS
A.

Foreign Secu¬

merger with its former

Inc., and sponsors
of Hudson Fund,
Inc., as director
of information, William H.
Cooley,

This

Dec.

first

sonal variation.

Paul

&

standing. This is the corporation's

equipment in the first quarter of
1956 are expected to be the
high¬
est on record, allowing for-sea¬

Television

asset

per

Commerce,
plant and

new

States

rities Corporation, closed-end in¬
vestment company, reports total

other
the

have
the

United

Untitled

The report states

Of $128 Million

for

the

prices,

probability
here.

hand

moderate,
leaving the present level far above

that have occurred in London lead
and

Foreign
Reports Net Assets

been

striking develop¬

ment has been the

in

to the Federal Reserve

like

lack of any cor¬

have

prob¬

tion

inventories

more

the

not

There hd^alsp been ai reduction
the output of consumers' du¬

adjusted

ac¬

since

letdown

a

according

No¬

steady

a

responding increase in unfilled
been

should

rable goods other than automobiles

statistical

October and

a

other

137

drug, 18; metal and mining, 13.7;
manufacturing and miscellaneous,
10.2; merchandising, 6.1; electric
utility, 1.9; natural gas, 1.8.

U. S. &

production,, has

to

of

W.

some

«!-i

York

New

copper

owing

F.

total contracts in 37 states

retail

of

position showed signs of moderate
vember

ex¬

demand for automobiles, although
the letdown has not been severe.

prices.

deterioration

re¬

is

prices have held

between

domestic

overproduction, since

sort

jiwAV- '

•

to

ability that there has been

harm

industries

sufficient

allowed

be

automobile

other

be

output
prevent

demand continues to be high

year.

closely to the peak of 50 cents per
pound. Copper imports have de¬
clined, possibly because of the

The

in

travagant sales records of the last

industry because the

from

London copper

wide

decline

except in comparison with the

unani¬

opinion

would

steel

demand
so

tail

The steel

indeed

are

stocks

sat¬

very

demand

moderate

further

weakening

in the demand for steel.

to

car

The

well

so

summer.

scrap

should

indicate

prices

car

quite

up

.

slight and hardly enough to

trade

Used

held

down from their peak of last

are

A. reaction in steel scrap prices
which followed this advance has
been

not

recently, although used

in¬

to

localities.

have

production.

still be considered

may

~ isfactory.

The

Mutual Funds
a

•

(39.7)

A

NATIONWIDE

ORGANIZATION

SPECIALIZING
IN

MUTUAL

OFFICES IN PRINCIPAL CITIES

FUNDS

138

The Commercial and Financial Chronicle

(398)

Continued

from

with

137

page

is

1,080,000

-

share,

shares.

87.6 %

Common stocks constituted

of

the

3.5%,

Bonds acounted for
Government obliga¬

year.

U.

S.

tions 8.7% and cash .2%.

the

During
received

"

tion

59.3c

per

•Total

capital

a

On

years of operation.
The original
net assets value was $12.50 per
1938

and

securities sold.
had 2,680 stock¬

on

The

the

at

pared with

of

end

1955

com¬

stated

that

net

Limited.

of $232,362,-

man
Corporation's - capital stock
outstanding—the highest ever re¬

ported in the 26 years of its oper¬

as

,

included

Service Company of Indiana, Inc.,

4.20%

interest and

after

royalties for the

year,

taxes,

was

and

expenses

paid during the
year as follows: On the preferred
stock, $269,685; on the common
stock, $900,110 from net income
from dividends, interest and

last

mon

the

on

income

net

share

from

and

funds

this

group

than

more

mutual

shareholders,
President,

will

year

the substantial

60c

of

corporation's
fiscal

Cameron

amount

per

usual

of

Of

this

month.

The
the

sharp

in

increase
of

earnings

the funds

Mr. Reed

in

and

asset

1955.

pointed out that divi¬

dends from net investment income

amounted to

ends

Hit New Peak

capital gains dividends.

1955,

a

capital

gains

Total assets of the
investment

-

Net

unrealized

portfolio

appreciation

securities

to

amounted

$132,600,910 on Dec. 31, 1955, as
against $109,246,840 a year before.

$8,918,685, compared
of

Common stocks constituted 91%
net asset value at the end of

the second quarter with U. S. Gov¬
ernments

and

net

cash

items

funds

comprising

the

$265,432,004

the

on

shareowners set

number of

new

a

record at 100,013 at

H.

J.

the yearJr., Presi¬

Simonson,

search

$13,695,645, representing 5.9%.

concluded

investor

the relatively low yields

A MUTUAL INVESTMENT FUND

Prospectus

CEORCE

A.

845 LAND TITLE

upon request

BAILEY

&

well

as

This
of

all

to

concern

investors, private

indicates

the

investment

growth of successful
corporations."
American

Selected
assets

RIttenhouse

Shares total

31, 1955, as report¬
ed by Edward P. Rubin, President,
were $52,122,909 or $9.84 a share,
compared with $39,551,859 or $8.88
a share on Dec. 31,
1954. In addi¬
tion to the gain in
asset value
per

share,

50c capital gain dis¬
was
paid
in January

tribution

bringing total gain for the
$1.46 a share. Dividends

1955,

to

year

declared
in

from

investment

totaled 30c

1955

income

share, com¬
pared with 29c in 1954. Outstand¬
ing shares at Dec. 31 of 5,294,967
compared with 4,455,113 a year
a

.

Dec.

31

common

stocks

investments in

had

115

companies, the five largest hold¬
ings by industry being oil 11.1%,
steel

10.5%, metal (non-ferrous)
8.2%, building 6.2%, paper 6.0%.

in non-ferrous

metal, 2.4% in oil,
2.9% in railroad, 5.4% in steel;
Decreases
of
2.4%
in
building,
3.6% in electric utility, 1.7% in
ernment bonds and net cash.

to

while
shareowners numbered 89,051.

net

assets,

Nov.

Series
for

a

the

of

sales

in

Securities

National
totaled

1955

$52,110,968

weekly average in

excess

of

$1,000,000.

net

to

inter¬

expanding

year.

assets

earlier,

and

represents

an

asset

increase of 198%.

He attributed the high
"the

fiscal

totaled $7,962,199 on
end of the fund's
This compares with
of $2,673,763
a
year

1955,

30,

Net

asset

cluding

the

among

the

at

fiscal

accessories

auto

were

with

18%

fund's

year-end
equip¬

and

of

net

assets,

railroads

8.6%, non-ferrous metals
mining 8.2%, machinery and

and

machine

tools

7.2%

and

retail

trade 6.4%.

SOVEREIGN

INVESTORS

ported total net assets
1955

of

30%

increase

1954

when

$1,587,893.91.
net

This

the

over

re¬

Dec. 31,

on

is

close

assets

a

of

amounted

to

$1,222,856.43. During the same
period the net asset value per
share

from

rose

During the
ited

$10.98
there

year

of

number

to

$12.54.

was

lim¬

a

investments

new

added to the Fund's portfolio. For
the most part additional-commit¬

ments

made in good

were

quality
already held.

stocks

common

Science & Nuclear Fund reports

increase

an

in

of

assets

$228,000

31%

for its first fiscal quarter
ended Dec. 31, 1955.

or

The

of

Net

asset

total

boosted

increase

sources

the

Fund

re¬

to

$941,217
on
that date as compared with
$713,115 at the close of its fiscal
year on Sept. 30, last.
The Fund
began
business
last
May
with
assets of $111,000.
$10.76

value

share

a

high

new

increased

to

Dec. 31, last, a

on

compared with $10.10

as

a

share

on

a

share

initially.

Sept. 30, 1955 and $10

Bullock Assets
At New

value

per

distributions

share, in¬
from real-

/

High

Net assets of Bullock

Fund, Ltd.,
Calvin
Bullock, Ltd., were $27,391,699 for
the fiscal
year
ended Nov. 30,
1955, according to Hugh Bullock,
mutual fund supervised by

President.

This

figure
of

crease

assets

at

fund.

of

:

Nov.

on

*

a.

Fund,

$10.26

of fiscal

hew high
of the

a

assets

-r.

share basis, the value

per

Bullock

from

over

establishes
year-end

a

in¬

an

the net
the end of the previous

the

for

represents

$6,270,779

and

year

increased

Ltd.

share at the end
$12.11 per share

per

1954

to

30, 1955. Taking into con¬

sideration

the

of

distribution

45

cents per

share from net securities
profits, the gain for the year ex¬

Institutional Income Fund, Inc.,

$224,415,613

Mr. Simonson also reported that

holdings

ceeded

At the close of 1954 total assets
amounted

gain of

a

The five largest industry groups

On

net changes during
were: Increases of 4.1%

Significant
the year

1954,

a

22%.

Total dividends from net invest¬
ment

income

for

1955

35%

were

cents per share.

These

justed

figures

have

reflect the

to

As

Nov.

of

ad¬
stock

been

200%

distribution made in

March, 1955.

1955,

30,

common
stocks constituted 88.2% of net as¬

sets of Bullock Fund, Ltd.

Longgrowth and capital apprecia¬
tion continues to be its basic in¬

term

vestment objective.

m$

Sales

H<W

helps that really help!

sttt

bring

hitting,

you more

service planned to
sales—more profits. The

most

comprehensive series of timely business
builders and selling aids ever developed for

more

Concord Sales Gain
Sales

proven

1955 set

billion,

$3

sales

1.

fuhos

300%

up

$759,000.

year

all these features:

610,000
67%

Unique sales campaigns tailored to your

2.

Direct mail letters for your

of

a

3.

Continuous research and statistical data

exclusive

use.
on

4.

ACT NOW!

at

information
our

5.

keep you

on top

The necessary
you turn

year

1954

best

when

pre¬

sales

$887,000.
Fund

were

Net
$7,-

1955

year-end, up
$4,562,000 figure

the

earlier.

Joins Hornblower Weeks
(Special to The Financial Chronicle)

Monthly Letter and other special studies
to

the

at

during

from

The

1952

was

from

Fund

record high at over

reported

Mutual Funds.

about

of

vious

specific needs.

Get full

Concord

new

assets of Concord

Offers you

tylUTUAl

today

of
a

were

investment brokers.

6-9242




American

Dec.

at

Nov. 30,

on

represented

advisability

adequate

having

the funds.

BLDG., PHILA. 10, PA.

General Distributor

profits, increased
to $7.45 from

year

institutional.

as

food, 8.7% in the holdings of gov¬

A hard

CO.

on

such securities must be of genuine

SOVEREIGN
INVESTORS

that

reasonable

a

Corporation, reported. The
corporation sponsors and manages

volume

of

forecast at

are

the

$406

backlog of selected bonds and pre¬
ferred stocks seems prudent. How-,

Dec. 31 last as

dent of National Securities & Re¬

of

1956

Simonson

company

mutual

seven

National Securities Series swelled
to

end,

declared.

at

represented 93.7% of assets, U. S.
Governments and cash 6.3%. The

Of $265 Million

June

on

in

the

At

The
had

ordinary income for the six
months ended Dec. 31, 1955
amounted to $2,729,991, compared
with $2,343,457 12 months earlier.

record

reflect

distributions

June,

which

Mr.

ago.

was

Net

be paid or added to shareholders'
accounts

convertible preferred; 5,500

National's Assets

un¬

share

practice

dividend of $1.47 was

that
than $9 million will

amount more

pay

In

Reed,

K.

year,

30, t»)

dis¬

$15 million to

announced.

portfolio.

The corporation also disposed of

com¬

declared in December, 1955.

capital

FUNDS'

Cor¬

its holdings of 2,500 shares Public

been to wait until the end of the

tribute

values

the

invest¬

Because of these

year.

dividend

gains.
UNITED

Petroleum

Amerada

poration, leaving 140,000 shares in

appreciation in the cor¬
poration's assets, a capital gains

per

four

shares

realized

share

$1.82

term

long

of

com¬

stock were 50 cents per

from

leaving 15,000 shares in the port¬
folio; and 2,127 shares of The
Visking Corporation, leaving 10,000 shares in the portfolio; 4,000

paratively large gains and in view

royalties and $3,276,400 from long
term capital gains.

payments

closed-end

estimated

1955.

over

"for

ing 10,000 shares in the portfolio;

companies, 4had
realized shares Anderson-Prichard Oil
capital gains of $5,143,563, equal Corporation;
10,000 shares The
to
$1.11 per share, during the 'Chicago
Corporation
and 4,000
first six months of the Corpora¬ shares Ohio Oil Company.
tion's fiscal year, as compared to
40c per share for the same period

were

Dividend

largest

10%

5,000 shares Corning Glass Works,

ment

$1,164,854.
Dividends

the

Dividends

ever,

gains. Net income from dividends,

Dec.

$61,482,522.

of

Product

billion, industrial production
averaging 3% higher than in 1955,
and total earnings after taxes of
all U. S. corporations estimated at
10%
higher in 1956 than 1955.

/

_

Corporation
predicts
a
ahead with Gross Na¬

year

tional

1,548

shown
by
Robert
31, 1955 net assets were ation— was
The increase for the Lehman, President, and Monroe
C.
Gutman,
Chairman
of
the
year in the net assets, after divi¬
dends of $4,446,195 was $3,033,630. Executive Committee, in the SemiNet assets, after deducting $5,Annual
Report to stockholders.
This net asset value gives effect
993,000
preferred
stock,
were
to the deduction of dividends to¬
equal to $30.82 per share of com¬
mon stock on the 1,800,220 shares
taling 82%'% per share payable
Jan. 10, 1956.
outstanding.
The corresponding
Net profit from the sale of se¬ per share asset value on Dec. 31,
curities for the year was $3,277,- 1954 was $45.25.
266
all
from
long-term capital
The Lehman Corporation, one
of

search

good

during

ment

leaving 42,000 shares in the port¬ representation in common stocks
folio; 8,140 shares The Dow Chem¬ in order to benefit from the
high¬
ical
Company, leaving 50,000 er income provided and at the
shares in the portfolio; 5,000
same time to have an opportunity
shares Johnson & Johnson, leav¬ to
participate in the long-term

of The Leh¬

4,626,856 shares

The

rising secu¬
Simonson ex¬

The 1956 forecast issued by the

shares
Rohm & Haas Company, leaving
',ll;400 shares in the portfolio;
13,800 shares G. D. Searle & Co.,

High

value

shares

4,200

Calgary & Edmonton Corporation

at

asset

and

were

staff of National Securities & Re¬

1,900
shares Hercules
Company; 2,000 shares
Aluminum Limited; 3,775 shares
Powell River Company Limited;
3,000 shares Kaiser Aluminum and
Chemical Corporation; 1,000 shares
The Louisiana Land & Exploration
Company;

sales

of generally

one

prices," Mr.
plained.

included

Corp.

increased

rities

Powder

;

.

was

rshares National Airlines, Incorpo¬
rated. Additions to the portfolio

funds,

,

All Time

the

GENERAL AMERICAN INVES¬

INC.,

four

650, equal to $50.22 per share on

the close of

1,707 at

CO.,

to

Sales

A

1954.

TORS

amounted

the

I

Assets

company

holders

of

Lehman

splits. Cash distributions declared,
over the entire period of operation,
amounted to $12.11 per share from
ordinary income and $9.22 from

'profit

assets

ago.

for the
1955 two-for-one stock
adjustment

after

share

.

sub¬

debentures

tion; 10,000 shares Northern Nat¬
ural Gas Company; 3,500 shares
The
Mead
Corporation;
10,000

including
United
Science
and
United Continental, amounted to
$263,881,004, an increase of more
than $78% million
over a year

distribution of $1.29 per
will

which

9

Fund

distribu¬

annual

cash
to

gain cash
share.
March 6, 1956 the company
mark the completion of 27
and

share

Dec.

its

stockholders $4,651,278, compared with $2,490,distribu¬ 859 a year ago-.

year

ordinary

amounting

tions

,

..

a

Accumulative

made

convertible

America

31/2%, 1980;
15,000 shares Westinghouse Elec¬
tric Corporation; 15,000 shares Eli
Lilly
&
Company
"B";
11,000
shares National Homes Corpora¬

of

United
shares

securities

$5.99

ordinated

the total was $3,546,375.

ago

ized

24%.

of

$9.86 a
year-end

$4,654,987 the day
Christmas, while a year

before

company's assets at the end

of the

on

distribution

in
an

or

$139,082,416,
Dec. 5, made

public

important
factor
in
the
asset
growth of the National Securities
Series during 1955, the year also

"While

pany

of

investment

mutual investment fund shares."

convertible debentures 37/s%,
1967; $178,600 Radio Corporation

$3,-

United Income Fund, with total
assets

outstanding

now

against

$6,186,637,

the

of

est

portfolio additions during

Thursday, January 19, 1956

.

the quarter were $3,000,000 Amer¬
ican Telephone & Telegraph Com-*

securities

from

gregated
970,059.

Mutual Funds

New

1954; distribu¬
profits ag¬

$6,025,905 in

tions

.

.

CHARLOTTE, N.
-

of all Fund developments.

sales tools and aids

—

to help

Laurie

Willis

is

C. —Mrs. H.

now

connected

with Hornblower & Weeks, John¬
ston
Building.
Mrs. Willis was

formerly with Bache & Co.

opportunities into sales.

special Dealer Service
—the program of

fresh

promotional ideas.

ARTHUR WIESENBERGER & CO.
Members! N. Y. Stock Exchange • American

61

TELETYPE:

NY1-420

With

Stock Exchange

BROADWAY, NEW YORK 6, N.Y.

Baker, Walsh

(Special to The Financial Chronicle)

CHICAGO, 111.—Thomas J. Wil¬
is now with Baker, Walsh &

kin

Co., 29 South La Salle Street.

Number 5460

Volume 183

(399)

The Commercial and Financial Chronicle

...

139

'

Continued

from

8

page

'

'

.

■

brokers had orders

\

-

Dealer-Broker Investment Recommendations
Sites—Information

making

r

per

Even

Ohio, West Virginia, Virginia, Kentucky and Tennessee
L. Davis, Mgr., Area Development Division, American
Gas & Electric Company, 30 Church Street, New York 8, N. Y.

gan,

rata

—L.

:

South

Sites in the

Plant

Information

—

R.

—

P.

the

all

fanfare

accorded

visiting royalty the stock of Ford
Co., > came
to
the
Wall

Motor

of business prospects for the new

Main

with a list of securities with attractive possibilities for
1956—Booklet F, G. H. Walker & Co., 1 Wall Street, New

Streets

York

-

part of the world this week.

the

5, N. Y.

uses—Kennametal

Inc., Latrobe, Pa.

Dimensional

Three

plastic base and

vinyl

Maps—On

plastic

feet) $15; United States (5% x 3% feet)
4 feet) $45; California (3Vi'x 4 feet) $45;

x

Stock Original and
fer

f

"

'

';v>.

•" •'

:
*

"

\

--

-

.

Broadway, New York 5,. N; Y. Also
the Texas Company.

.

'

75Anchor
&

a

report on

not

in

the

Robinson Stores and

is

—

Annual report

—

Cascade Natural

Corporation, 497 Securities Bldg., Seattle 1, Wash.

of

Air Lines,

;

Gas &

Water

Ford

the

is

selling 22%

with

to

view

a

vestige

a

Y.;

the

by

of

the in¬

reverse,

created

an¬

mere

Foundation's

the

for

market

a

of

times the; amount

many

stock

fit

Mississippi Valley Gas Co.—Memorandum—Rauseher, Pierce &

being offered.

memorandum

on

Also avail¬

Missouri Pacific Railroad Co.

—

Review

Monarch Royalty
.

San Jacinto

/

7

wisdom

•:tfr

44-50

Pearl

Rhoades & Co., 42

Street,

Toronto

1,

—

—

the

—

& Co., 634 South Spring Street, Los Angeles 14,; Calif.

Co.—New

Cement

Office Square,

1, Ont., Canada.
views—Lerner

|
&

Co.,

markets.

10

v

Corp.—Data—D'Avigdor Company, 63 Wall

Street, New York 5, N. Y.

Scott Paper

Unilever.

j

Company—Report—Thomson

Southern

& McKinnon,

Street, New York 5, N. Y.
Stancan Uranium Corp.

—

&

National Bank

J

Inc.—Analysis—Kidder, Peabody & Co.,

— Analysis — Hill Richards & Co.,
Street, Los Angeles 14, Calif.
—

Analysis -^Southwestern

Securities Company, Mercantile Commerce

Building, Dallas

1, Texas.
Vick Chemical—Bulletin—J. R. Williston

6, N. Y.

& Co., ^15 Broadway,




—

Analysis

and

COLUMBUS,

priced

are

paid

have

still higher
a

authorization

is

standard

stories

ruling

as

for

high

almost

as

five

be

to

secured

and
A

Dividend

a

trying

find

one

fair-

public offering

their*

down

plight is

since it is his job to

to pacify
orders

drastically

This

is

either
or

scaled-

perhaps

—

is

and

of record at the close of business

on

February 10, 1956.

by

j.

f.

McCarthy,

Treasurer.

electrochemical company
-Niagara Falls, N. Y.

<

PAUL, MINNESOTA

Dividend Notice

Manufacturers of Automotive
and Industrial Batteries

NOTICE

DIVIDEND

The Board of Directors
a

per

share

on

the Cumulative Preferred

Stock, payable February 1,
X..

declared dividends

1956,

the

record

of

share

per

$4.25 Cumulative Preferred Stock,

payable March 28,
March

as

of

1956,

the

to

close

stockholders
of

business

1956.

2,

Quarterly

record January
on

20, 1956.

the

1956

the

close

dividend

dividend

Common

24,

today
a

follows:

shareholders of

to

Dividend

declared

January 18,

on

as

Quarterly dividend of $1.0625

today declared

regular quarterly dividend of 5614$

Common

of Directors

The Board

to
of

per

Common

of

Stock,

$.25

per

business

share

payable February

stockholders of record

ANSLEY

of 42

February 2,

WILCOX

as

share

2nd, Secretary

on

February 1, to shareholders of
record January 20,

1956.
Half

President

a

Century of Chemicals

from the Salt of the Earth

A. H. DAGGETT
i.

1905—1955

12, 1955

R

R. I. REYNOLDS

TOBACCO
Common Stock

I

COMPANY

Dividend

Makers

rather large firm

typical. Many of its customer-

c

f

Camel, Cavalier and Winston
The Board of Directors of Central

and South West

Corporation at ils
meeting held on January 17, 1956,
declared a regular quarterly divi¬
dend
of
thirty-five cents (35(9
per
share on the Corporation's
Common

Slock.

This

dividend

is

olders February 29,1956, to stockEayable of record January 31,1956.

IR

SCHEUERMAN,
Secretary

Central and South West

cigarettes
Prince Albert smoking

Quarterly Dividend
quarterly dividend of 70c per
share has been declared on the
Common and New Class B

able

Com¬

stocks of the Company, pay¬
March

5,

1956

to

stock¬

holders of record at the close

J.

CONRAD,

Winston-Salem, N. C.
January 12, 1956

of

15, 1956.

business February
W.

Corporation
Wilmington, Delaware

tobacco

A

mon

LEROY J.

of

1956.

Stock, payable

en¬

particularly true if the
one

dollar

one

HOOKER

customers who

tirely eliminated.

situation in

of

share has been declared on the
Capital Stock of this Company, pay¬
able March 12, 1956, to shareholders

BATTERIES, INC*

price of $62.50. But

customer brokers'

attempt

'

Smelting Co., Limited

per

GOULD-NATIONAL

Committee,

Poo^ Customer-Broker

The

65 =

Mining

twenty-five cents ($1.25) (Canadian)

NOTICES

DIVIDEND

study called in

price of $64.50.

The

NO.

railroad

gauge

-

NOTICES

DIVIDEND

Committee and then

at the

the

December

big institution

tution put in an order for a
sized block

of

members

Hudson Bay

the

of

joint report to trustees

a

G.
the

to

Stock Exchange.

DIVIDEND

Offering of

reportedly held that it was

"buy" at

added

put the matter

Investment
much

Staff

to

Ohio—Robert

been

Building,

New York

the certificates is being made sub¬

issue

with

Company,

staff of Vercoe & Co., Huntington
Bank

to

cording to maturity.

The

has

Powers

3.125%, ac¬

the

Securities

Eighth Avenue.

1971, in¬

to

to

affiliated

become

just to be in the swim, the insti¬

-

The Midland Company
Limited, 50 King Street, West, Toronto, Ont., Canada.

George Westcn Limited

a

~/|

Telecomputing Corporation

New York

of

the offering price.

after

turned in

Cummings & Co.,

Broadway, New York 5, N. Y.

Three States Natural Gas Company

did to

}

Street, New York 5, N. Y.

South Spring

to

prior to start

issue,

the

to

its

to

which

|

Sunshine Biscuits, Inc.—Bulletin—Bregman,

621

up

which

—

Corporation—Analysis—Smith, Hague, Noble

Suburban Gas Service,

100

Wall

Builcfing, Houston

Co., Penobscot Building, Detroit 26, Mich.

17 Wall

11

been

(Special to The Financial Chronicle)

trading in U. S.

contrast, one
said

was

a

Brochure "Uranium iii Canada"

2, Texas.
Greene

over

>

Crerie & Company, Texas

Stubnitz

for

In

Company—Analytical brochure—Smith, Barney &

on

$691/4
points

|

Co., 14 Wall Street, New York 5, N. Y. Also available is a re¬
view of the Chemical & Pharmaceutical Industry, and a
memorandum

doubt

matters

by

premiums

People

Post

%

Boston 9, Mass.

Saaty Fuel Injector

certificates

yield from 2.80%

ject

Colo.—Theodore V.

Denuszek and Orson F. Miles have

=

The Board of

of "when-issued"

-

-

in

the issue in Toronto

Ltd.—Analysis—Burns Bros. & Company, 44
,

Riverside

no

evident from the

was

substantial

7

,,

(Special to The Financial Chronicle)

GREELEY,

Vercoe Adds

Preferred Dividend

What the rank and file thought

Morgan

i

semi-annually

1, 1956 to Feb. 1,

instances,

problem

a

judging

of the stock

Analysis

of

Two With American Sees.

Group
Hutzler

&

maturing

ficates,

Directors

—

dimensions.

$7,800,000
of Chicago, Burlington & Quincy
RR. Equipment
Trust No. 1 of
1956 3V8% equipment trust certi¬

the

going the rounds.

Dept. C-19, 30 Pine Street, New York 5, N. Y.

King Street, West, Toronto

of

staff

Co., First Na¬

offering

are

Experts

expert

more

investment

• —

Quebec Chibougamau Goldfields, Limited
Rio Palmer Oils

many

offering

less

the

to
&

Building. ./;•>>

American

Bros.

associates

solve

to

general public than it

those

Walston & Co., 120

Broadway, New York 5, N. Y.

Bank

on

Ltd.—Report—Carl M. Loeb,

Memorandum

tional

Equip. Trusts

Salomon

against

require

will

in

Ford

presented

Pigeonhole Parking Inc.—Information—L. D. Sherman & Co.,

f

Offers

>"■■■

words,

other

Solomon

a

problem

The

Ont.,

Wall Street, New York 5,"N. Y.

Petroleums Ltd.

In

Tough On

'

New York Capital Fund of Canada

Pacific

of

this

it

added

C. Sudler

distributing

available

stock

And

Limited—Analysis—Canadian Corporation

Service,
Canada—$1.00.

.

the

ability.

Corporation—Report—Kramer^ Woods & Co.,

Information

and

pattern."

Building, Houston 2, Texas.

New Coldvue Mines

of small

common.

SAINT

Sutrp Bros. & Co.,

—

,.120 Broadway, New York 5, N. Y.

been

Amos

prospects

week's

next

Salomon Bros.

crders received to the best of their

Gulf Sulphu* Co.

Texas

DENVER, Colo.—Lois L. Hughes
has

1515

the headache for the

comes

the

allot

•

'

lion of

firms which must "cut the cloth to

Chemical Company,

a

Amos Sudler Adds

The

new

Now

First National Bank

Co.,

(Special to The Financial Chronicle)

.

Inc.—Report—General Investing
Corp., 80 Wall Street Street, New York 5, N..Y.
7

able is

&

Interstate Commerce Commission

literally

i.

Time

of

of this under¬

success

aroused

intention

Company—Analysis—Blair & Co. Incor-

Co., Mercantile Bank Building, Dallas 1, Texas.

erts

Textron-American's

few and

Maurice

—

joined the staff of Shelley, Rob¬

entire

of

tap,

on

Colo.

DENVER,

Biggs and Fred C. Sommers have

of

underwriters

Marlowe

v-

Outside

Shelley, Roberts

(Special to The Financial Chronicle)

clusive.
was

never

porated, 105 South La Salle Street, Chicago 3, 111.

-

so

$30 million debenture, issue which

Aug.

nouncement

' y-/'.';'/

Company.
Indiana

holdings

terest

rated, 44 Wall Street, New York 5. N. Y. Also available is
a bulletin on the Fort Neck National Bank and Bell & Gossett

tj

rather

taking. Quite the

Corporation—Analysis—Blair & Co., Incorpo¬

Western

the

The

Inc.—Analysis—Ira Haupt & Co., *111 Broad¬

Corporation, 111 Broadway, New York 6, N.
Great

its

Co.,

Motor

Ford

which

doubt of the

Dodge Manufacturing Corporation—Analysis—Aetna Securities

v

but

There

New York 6, N. Y.

way,

Two With

marketing the Ford
that just about con¬

and

stitutes

are

Corp. and Stroud & Co., Inc.

group

stock,

is

•

Building.

;-77"V;i
of course,

folio.

Company—Analysis—Laird, Bissell &
Meeds, 120 Broadway, New York 5, N. Y.
!

Delta

firm

for

went

/diversifying, its investment port¬

Products Refining

Corn

Ford

arranged his

7';'::

;

the

Foundation

>

Mr.

dissimilar since it does

involve

directly,

analysis of Grayson

an

list of selected stocks in the 30s.

a

Cascade Natural Gas Corp.
Gas

issue

same

and

current occasion,

■

Francis I. du Pont & Co., 1 Wall Street, New York 5, N. Y.
available

the

reasons

and
Texas Utilities Co. with $15 mil¬
of

That

company.

Detroit and

is entirely

the

at

went

relinquishment

financing.

The

Co., 30 Pine Street, New York 5, N. Y.

Also

that

to

own

Campbell Soup Co.—Analysis in current issue of "Gleanings"—
7 -

w

Ford's

;

4

Ford,

then, would have in¬

of the big

back

Glass Corporation—Analysis—Stanley Heller

Hocking

said

was

ended

availableiis

20s,

the

Henry

storv

control

1

:

letter, to

a

in for $25 million debentures

the

as

volved

-

"

*

-■

in

back

>

Associate^ in the offering are:
Drexel & Cor, Union Securities

were

it

Air Reduction Company—Analysis—Harris. Upham & Co., 120

r
;

*

V-.

•

•

*;;

with

The

Founda¬

Ford

interest

to

-ft '.1

-

shares

50

time, the price of such financing,

Company, 50 Church Street, New York 7, N. Y.

'

good

a

781,950.

following week will bring
a
bit of a pickup with North¬
western
Bell
Telephone coming

giving current Federal and State

Transfer Tax Rates—Registrar and Trans¬

Company, Electric Building, Richmond 9, Va;

pro¬

only
customer.

per

than

a

a

elder, in financing.

But

Virginia Plant Sites—Information—Virginia Electric and Power

■J'--

of the

bankers,

sought
the

Street, New York 8, N. Y.

Transfer Tax Rates—Booklet

to

explaining
his
doing, v
Plenty

around

across

recalled an earlier instance

when

Jersey (2V2 x 4 feet) $39.50; Wisconsin (3 x 4 feet)
$37.5C—Dun & Bradstreet's International Markets, Dept. N7,
Church

Streets

and

account

tion

New

99

and

country

the

coated—world (3x2

?7$45; Canada (4

would

shares

underwriting
Sale of 10.2 million shares of
fraternity with a few notable ex¬
the
second
largest
automobile
ceptions, will have plenty of time
producer's stock to the public for in which to
complete the task.

Cutting Operations—Composition carbides for industrial

Steel

yield

more

tion
With

year

7

on

this

single customer, the
broker must accompany this ac¬

6, New York.Securities Outlook—Survey

•'

250
such

distributed

16

allotted

1955—Compilation of stock offerings
Corporation, 65 Broadway, New York

Securities

if

basis

And if

•

Preferred Stock Issues in
—Union

only

of

against

man

about

Jobb, Asst.

V.-P., Atlantic Coast Line Railroad, Wilmington, N. C.

available

equipment, estimated to cost $9,-

/

orders*

available sites in Indiana, Michi¬

on

to

up

and

shares
Plant

ranging

4,000 shares. But the
firm's participation permitted the
3,000

Secretary

140

(400)

The Commercial and Financial
Chronicle

.

actually estimates

BUSINESS BUZZ

a decrease in
the cost of aircraft procurement.

For
as

•

•

Thursday; January 19, 1956

..

"major procurement" items
whole, he "budgets" a de¬

a

of

crease

Behind-the-Scene Interpretation*
from the Nation'*

$104 million.

However,
that

And You

Capital

the

if it assumed

even

and

revenue

estimates

of

Mr.

spending

Eisenhower's

budget—the figures which most
people think of as the budget—•
their most honest
guesses,

were

these

WASHINGTON, D. C.—Presi¬
dent Eisenhower's "balanced

budgets"

for

1956

1957

the

and

fiscal

the

birdies.

years

strictly

are

For

for

'

for the

,

thing.

ous

it

First,

of

receipts

is

and

revenues

of accounts for

President

any

is

estimate

regarded

curacy

en¬

Thus,

balanced

budget"
is

in

as

cluded

,

/required for the,*

annual

what

will

the

be

and

what

On

President

collected
will

this

estimated

in

be

tion

For

alter

ahead

as

with

of

gram

goodies

too

an

ambitious

an

President

recommended

he

cases

to

forgot

include

program

vehicle,

excise tax

go

annually

tures,
the

same.

of

gasoline,

revenues

meet

of

these

n«

building period by willing
re¬

tire the amount to be borrowed

s

acquired a

terrific

inferiority complex since

found out he makes less than
J. Fred
while

construction

under

was

"soil bank"
too

It

is

urged

will

or

be

though little

would

in fiscal

So
the

Proud of the Markets We Make
and

Wire

1956

or

1957,

would

be

as

spent

Ninety

this

item

"balanced

Dallas

Rauscher, Pierce & Company

legislative

First Securities Co.

cost

Lexington

The

Nashville

(counting

Clark, Landstreet & Kirkpatrick

Louisville

The

continuance

Kentucky Company

However,
has

Rauscher, Pierce & Company

much

bank,"
paying
There

H. O. Peet & Co.

up

Republican

San Antonio

Rauscher, Pierce & Company

Angeles

J. Barth & Co.

Milwaukee

served

House

not enough.

quate

Paine, Webber, Jackson & Curtis

come

tween

they

Denver

on

the

sweetening
now

be

and

made

Bosworth, Sullivan & Company

of

or

clear,

6,

to

budget

high-class
tally them).
a

ac¬

a

of

fiscal

might

good

many

short-

or

somewhere

the

within

performance, for

1956.

The Eisenhower
tion disavows

months
into

came

largest

when

ago

office, the

total

spending,

Administra¬

responsibility for
1953, almost

fiscal

of

it

year of the

post

War

II

$74.3 billion.
Accepting the Administra¬
or

tion's excuse, from fiscal
fiscal
1956
(if

'53

achieved),

Administration's

actual

cut

to

the
in

are

other in¬

rising costs,
entirely.

them

For

one

or

addi¬

two

times

in

a

the

current

$34.5

year

billion,

the

defense

for

spending
next

year

man's

establishment—

increase
are

million

the

Tru¬
1954

$13.6-billion

a

imagi¬

nary cut.)

After the
what

Administration

new

into

office,

amounted

it

to

accepted
surrender

a

in Korea,
permitting a cut in
defenses spending. Actual "na¬
security" expenses have

tional
been

cut

from

1953

to

1956

by

$10.8 billion.
In

other

words, the Eisen¬
hower Administration this
year
is

spending

on

all

$800

million

government

"national
Truman

spent

on

more

other

security,"

than

than

all

Mr.

govern¬

other

than "national se¬
in the last and most
expensive year of his Admin¬
istration.

curity,"

it

procurement

—

the

on

indicates

rise.

Yet

the

only estimates a rise
of $258 million in
spending for
the
much
advertised
bigger
guided
missile
program,
$77

1956,

with

fiscal

for

;

President

President

in¬

results

estimate

show

ment

definitely he doesn't plan

costs

its

compare

numerous

the

to

is

will be
$10 billion.
Administration
likes
to

(The

most

be¬

by

revenues

spending of $64.3 billion

come

range

came

of

White

farm

will

dis¬

so

Most observers believe that
without any increase in the size

have

achieved
Nov.

are

the

it would be $35.5 billion.

be

bank"

1955, then suffi¬

comparison purposes, it
be assumed that the esti¬

may

to

is

A proper and ade¬

cannot

have

the

"soil

CCC

on

and

leaders

notice
that

as

1956. (The word
appropriate because

require

revised

;■

-

,

of

President erringly es¬
timated this at $34 billion. The

"soil

to

commodities,

throughout

There

row,

the income -lad¬

on

der.

is

costs

category of considerable
significance to the budget, De¬
fense
Department military

program

marginal

farmer

huge

a

tional

of

myriads of loans

The

income"

boosted

Kansas City

to be

the

However, there is

con¬

the

is

in

is

spending.

farm
than

to

omit

fancy
term
for
farmers
not
to
farm.
kinds.

"low

the

that

are

all

the

more

If it

Economy Appraised

avoid fully estimating
probable
and foreseeable

ex¬

also

Ike

stances which might be cited of
estimated expenditures for fis¬
cal 1957 which either
appear to

bank,"

soil

Presi¬

Estimated Same
-

minimum of $1
$400 million MORE
President
estimates

present level of
servation spending).

of

Houston

Los

Kentucky Company

rev¬

newest

spending

a

the

the

program

estimate

than

countant

some

the

of

Defense Costs

(Agricul¬

"soil

be

seven

as

or

part

these

persed

more

Benson

President, that the
billion,

J. Barth & Co.

far

to

the figures

either

Secretary

than

San Francisco

hand
than

couldn't

farm

"seems"

accompanying proposals"
additional farm aid expendi¬
for next year.
This cor¬
respondent was advised by a farm

ture

take
way,

$600 million less in fiscal'

1957

ex¬

and

perienced

will

under

Commodity Credit Corp., which

cocked

a

It

get

spending in

some

Mr. Eisenhower estimates
only
$400 million for his "soil bank

would

Chicago

year-

'56

the

omission

holds

knocks

budget" and

penditure estimate into
hat.

alone.

to

Although

seems

percent

alone

Muggs!"

foreign give-away program of
commodities, the President

as

tures

Eastman, Dillon & Company

of

cloak

of

errors

mated

dent's

many

as

New York

fiscal

For

.

possible to purchase

as

he

in

large

into

come

operated

con¬

get under way

Underestimate Farm Costs

Correspondents

of

all through calendar

pace

before
Sept. 1 if enacted by
Jan. 31, which is
impossible.

on
Congress that this program
be approved as
quickly as pos¬
sible for even

struction

long

probably

urged

of these costs would be
Federal.

our

Presi¬

guessing of expenditures.

wav.

rights-of-way.

Proud of

the

assumed that the business
would continue the for¬

ciently

"

es¬

would
picture

up,

than

short

1956. it did

expendi¬

but if continued beyond

fell

ward

quickly

are

1957

altered

1957

from

year

gives.

estimate

boom

a

and

up.

projections by $4.5 billion.

billions

We

a

made

vastly

now

were

$25

would NOT

taxpayers, would eventually

some

some

January

fiscal

more

for

ships,

and

[This column is intended to refleet the "behind the scene" interpretation from the nation's
Capital
and may or
may not coincide with
the "Chronicle's"

own

views.]

TRADING MARKETS
Fashion Park

Check

us

quickly through

any

Indian Head Mills

of the above

W. L. Maxson Co.

Correspondents

Morgan Engineering
National Co.

SCHERCK, RICHTER COMPANY
Member

Bell

Teletype

SL 456




Midwest Stock

Exchange

320 N. 4th St.
St.

Louis

Carl Marks
FOREIGN

2, Wo.

GArfield

SECURITIES

50 BROAD STREET

1-0225

TEL:

•,

HANOVER 2-0050

&

Ho. Inc.

SPECIALISTS

NEW YORK 4, N. Y.

TELETYPE NY 1-971

L. D. 123

Riverside Cement

LERNER & CO.
Investment Securities

10 Post Office

Square, Boston 9, Mass.

Telephone

I

at

if it again mate¬

were

a

enue

infor¬

his aides, unless they
figures before finally

Federal

motor

pro¬

in

what

Eisenhower's

plus $2 billion of grants
to cities. This money would be
spent over a period of 13 to 15
years.
Proposed additional

improvements
and
long delayed, the

However,

the

made

.were

error,

Likewise, the President's

billion

and

to

excuse

for

ago

coming forth with them, want
new

President

this performance

it

Mr.

mation,

guesses

revenues

a

with

authorization," explained

Highway Program

Expressing great satisfac¬

noting

show

spend¬

year

when the revised

now

Is $27 Billion

in¬

surplus of $200 mil¬
lion in the present fiscal
year
and $400 million for the next
year.

an

timates

present

current

.figures

Such

dent

spent.

'the

basis

the

estimated

the

a

finitesimal, they think in terms
of

of

for

rialized

this
budget under
legislation cover only

continuance

President

-/. these

in

proposed

the

case

ago

$1.9 billion less than he now
estimates it, and the fiscal
year
still had six months to go after

recommended program for high- /
ways, the dollar estimates in¬

So

if

even

this

year

ing

the President.

surplus

a

of enactment at this

receipts

"submits

January

on

Congress.

of

the

"Pending final determination
''

expenditures.

of

the

the

President

best

greatest

having

What most people think of as
"the budget" is the estimate of

and

the

intentions.

the

of the amounts

:

.

affect»

a political campaign
document, annually issued.

the

ensuing year
for ac¬

away

with

even

possibility

Fourth, it is

when

an

usually too far

session

expenditures.

or

difficulty with the budgetmaking is that the first estimate

and expanded high¬

program,

terprise

Second, it is a list¬
ing of appropriations requested.
Third,
it
contains
some
but
which 'would

new

the

out

major Eisenhower spending

an
ex¬

frequently- not all -requests for

left

as

way

penditures.

legislation

instance,

blithely

A budget document is a curi¬
estimate

the

things would cost in his
so-called "budget."

HUbbard 2-1990
■

r:-:'''''

Teletype
BS 69