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ANNUAL REVIEW AND OUTLOOK ISSUE In 2 Sections SeC^®ATNY JAN 20 1956 business administra U33&EC Reg. U. S. Pat. Office Volume 183 Number -54G0 - New York 7, N. Y., EDITORIAL Voluntarism or Coercion? THE YEAR AHEAD year as rate of business activity still as New York exceptionally good. to be somewhat, or leveling off, and the forecasts are seems to have occurred to belie the as Christmas and New Year Seasons. The rise in the volume of during the as year the not exuberance was at home." Simons' So famous began the late Professor article, "Some reflections ism."! peak some weeks ago, almost universally conceded that this rate of advance a Simons of nerve thus touched conformism is above maintained. alent in many union circles which things be much longer Long continuation of such a rate of climb, it was generally believed and with reason, would inevitably result in a situation which to "•», : ' X , v-& Differences still the opinion three weeks ago, and large measure today, chiefly concerned length of life of the "plateau" expected to within months at best, weeks, and about what about the on balance, they and I Dr. W. H. Peterson do not While I of the tribution American trade union of Henry C. Simons, as I Pro- it, ♦A tions paper the by Dr. Peterson before the Industrial Association, New York City, Dec. 30, 1955. same generate time our and poor, as weapons well as must we defense. our hands unions the and for All the an economy in our nation — labor employers, the rich and both major parties, the George Humphrey farmer and the city man, the woman home at making and the man at his productive our new job—all way have in part a of life. This peaceful evolution has resulted in a tremendous he upheaval of this nation's whole economy that has really 65 of different a "haves" that kind needs of an a nation, up-to-date unique nation a way of thinking Rela¬ Continued In the SECOND SECTION of today's ANNUAL REVIEW AND OUTLOOK ISSUE we show monthly high and low prices of every stock and bond issue in which dealings occurred on the New York Stock Exchange during 1955. DEALERS econ¬ an ever-higher stand¬ living, plus the social services men have / con¬ presented Research constantly the people want and need move¬ page evo¬ and provide ard of created on will its economy con¬ nourishment self-betterment; the must view. is that of day-to-day American that At course The great see flow a and better-paying jobs for ever-growing population. reversion to the a Continued 34 page this point of doubtful about the of — if we-pull together. have been re-shaping this Gov¬ policies into the policies required new organized share am up-to- course we that will pump new the omy capitalistic a with indicated promising economic lution of se incompatible.2 were business unionism of Samuel Gompers. in into "cor- or is years, economy tinuous hesitate are sound. widespread ment, I believe there is yet hope of configuration of the curves of business during 1956. A month or so ago the devotees of on a labor movement the year Continued not reader the to a an porate monopolies." ; >; t In this paper it is not my position to uphold all the arguments of Pro¬ fessor Simons, although I do believe order to "inverted saucers" and inverted "V's" do as strong and forward-looking nation, firmly rooted and self-supporting; ideology prev¬ American literary and ;fessor Simons held that quite was for rew per views GEORGE M. HUMPHREY future three ernment's an ' possibly happen when further substantial change occurred. Argu¬ ments about this aspect of the outlook have been within criticism, criticize "giant business" that, of in appear The ,. ~ destruc¬ own a government Secretary of the Treasury America— namely, that trade unionism could net in the nature of carried within itself the seed of its tion. in of These forecasts, written especially CHRONICLE, provide the HON. Henry C. Syndical¬ on opinions business in all industries. The statements begin herewith: ■ using /'political coercion." as individual the-minute official 'Questioning the virtues of the organized labor move¬ ment is like attacking religion, monogamy, motherhood, or 1955 was unique. This fact has all along been well recbgnized, and even the most optimistic, when was legal monopolies and the For production and trade phenomenal where it the in the current year. for not coercion. Lists advan¬ tages of voluntarism and points out incongruity of com¬ pulsory unionism and constitutional rights. Sees unions usual adorned the prognostications that to¬ principle of voluntarism and glowing appraisals and ISSUE officials and of the country's leading industrialists, bank¬ ers and financiers as to the probable trend of business unions, Prof; Peterson says the big question for organized labor today is: voluntarism or coercion, and states, if compulsion and freedom are mutually ex¬ clusive,, trade unionism would benefit by adherence to becoming nothing infallibility ward trade at least have appeared somewhat tempered; but little or LOOK University After calling attention to the atttitude of Business indicators have here and there begun to turn down Continuing our custom of former years, the CHRON¬ ICLE features in today's ANNUAL REVIEW AND OUT¬ Associate Professor of Economics Graduate School of Business Administration high and the very After Tnrn of the Year By WILLIAM H. PETERSON* it gets under way finds the still regarded prospects Copy Business and Finance Speaks We See It " new Price $1.50 a * :};i As The Thursday, January 19, 1956 on page in State, Municipal U. S. Government, 40 and Stale and Municipal VICK CHEMICAL Securities STATE AND MUNICIPAL —m— Interesting Possibilities telephone: HAnover 2-3700 in Mental CHEMICAL Bulletin NEW BONDS Drugs CITABLIIKID MCMSERS NEW YORK ANO 30 BROAD ST., N.Y. 115 OTHER I III STOCK Beach — THE FIRST NATIONAL CITY BANK OF NEW YORK EXCHANGES Rye, N. Y. ARE NOW AVAILABLE ON EXCHANGE STOCK ANO COMMODITY Broadway, New York 6, N.Y. Miami Bonds and Notes DRUG INDUSTRY" J. R. WlLLISTON & CO. DEPARTMENT BOOKLET Request on CORN EXCHANGE BANK Agency "INVESTING IN THE • BOND Public Housing COPIES OF OUR Bond DEPARTMENT THE HARRIS, UPHAM & C? Members New York Stock Dept. Teletype: NY 1-708 BOND REQUEST 120 Exchange Chase Manhattan BROADWAY, NEW YORK 5 BANK 34 offices from coast to coast Net Active Markets Maintained INVESTMENT To Dealers, Banks T. L.WATSON&CO. established SECURITIES 1832 Members of the <^CtdJuO€4t. Exchange American Stock STREET SwUfUMtt COMPANY 0AUAS BONDS & STOCKS Executed On DIRECT WIRES TO our DEPARTMENT MONTREAL AND TORONTO goodbody 8e Co. MEMBERS NEW YORK STOCK EXCHANGE bridgeport • perth amboy 115 BROADWAY NEW YORK "COMMON Analysis Canadian Exchanges At Regular Rates CANADIAN Air Lines, Inc. All Teletype NY 1-2270 BROAD NEW YORK 4, N. Y. \ SECURITIES Delta CANADIAN Exchange 25 FIRST CANADIAN Commission Orders New York Stock Brokers and doxraox Securities corporation 40 Exchange Place, New York 3, N.Y. 1 NORTH LA SALLE ST. CHICAGO WHItehall 4-8161 request to Trading Dept. IRAHAUPT&CO. Members New York Stock Exchange and other 111 Boston Principdl Exchanges Broadway, N. Y. 6 WOrth 4-6000 Teletype NY 1-702-3 upon Unlisted Teletype NY 1-2708 Telephone: Enterprise 1820 The Commercial and Financial Chronicle . . Thursday, January 19 . 1956 (262) 2 The Brokers, For Banks, Dealers only Security I Like Best This Forum week, a different group of experts and advisory held from all sections of the country A continuous forum in which, each in the investment If it's Over-the-Counter... Their participate and give their reasons for favoring a particular security. supplemented by are wide New York perienced trading staff is fully equipped to serve you with some market ex Anyone promptly. and other not New York Hanseatic Corporation unex Stocks Broadyvay, New York 5 BOSTON to Principal Cities ondary ket mar¬ their and % . in change in the manage- a "specialty" specialty I he The is A MCTjONNELIi & I 0# fcl-jJ vMemoerb 120 American Stock Exchange REctor 7.2 9.6 6.3 19.5 Bag & Paper 16.1 30.6 Minne. & Ontario HAMMERMILL Besides the 2.5 to Its its range. range, investors i Jntr ing T || business, J whose wxiose 2-7815 line is Woven started principal principal of fire stem from beltine s°air tre^s Characterized goods the of major a sales rings tubing rub- f l i and' o o r mechanical as thpsp n g, rub- hv-nrndnr-f« arp companies1 rubber which eliminates them nossihie as competitors. Boston Woven Hose is the largest in the field and com- petition is wholly by the smaller less and In known I aggressive rnvrc(11 Bierer Brokers A of With man- emarke t value 13 f .ldden as„ is the carried t'^e on CANADIAN stock Hammermill of has built and gressive Bierer's task 1953-54 in crease 1954-55 with [For Financial Institutions nor it called tary ERNEST STENT dividend requirement chine. It — here method a and show> for through by of ro- machines abroad of payment upon royalty fee per to a ma- through too, with came _ ,. textured floor covering in color of Boston the (1) Might the directors at investor to decide time dividend Hammermill increase in Sales* and earnings f or Pared as Toronto, Canau^ BOUGHT —SOLD QUOTED L. A. DARLING M0RELAND & GO. Members Stock Midwest Detroit 1051 Stock ' O \ Exchange Exchange Penobscot Building DETROIT 26, MICH. Woodward 2-3855 Branch - DE 75 Office—Bay City, Mich. mill by shares of two shares of Might (2) in a the cf its own process* shares Insurance E. J. Korvette, Inc re¬ substantial part of the purchase price in the form of the to Standard Union Life Hammer¬ buy exchange an and acquire com- to Trading Interest In of held Hammermill, by Woven has Company ments. After millions and earnings of $3.41 per share in the 1951 Korean War Jn actual actual figures, Hammermill's Common Stock profits gressively and HARRY SIMMONS C, or from $20,736,592 to $24,045,911, company witnout any apd net income after taxes from its common stock? Bought—Sold—Quoted Prospectus on Request had was its peak Boom, 000 disappoint- sales of deteriorated a $23.3 pro- deficit of $432,- recorded fiscal in 1954. ESTABLISHED St., N. Y. But the policy of retrench- ment was having its longer term . .. plete6 and^its1 \falue in better , (3) Hammermill Might use its In $909,433 to $1,904,228. 40 Exchanga Place, New York 5, WHitehall sales On a rose Kay°mer stoc7 10 acclU1^ anotner dilution in per taxes But aside from these r>onsid°ra- dustry. tne standP°inf ot n tms connection expanded from approximately 4%% to over 7V? % during the period. A substantial part of interesting to note that some of this is pany re- year, . the higher officers of the N. Q. B. OVER-THE-COUNTER in margins have, during the ' INDUSTRIAL STOCK INDEX 14-Year Performance of 35 Industrial Stocks com¬ FOLDER improvement N. Y. 4-6627 Ravonier stock to acouire another ON REQUEST present ' 1929 Tel. HAnover 2-4850 Stent tl0m years. 3>reerie«nA(iompan^ Ernest Management had decided to coast share basis this represents an in- .. * f f along retrenching on research and -crease from $1.04 to $2.27. The".0"®' product development. Gross in- great increase in earnings re- yieId, earnings and assets, I concome had risen to $18 million in suited partially from the in- sider Hammermill an outstanding 1948 and despite the recession of creased sales and partially from investment in the booming 'paper 1949, the company was still show^ the fact that profit margins after Tv, u ,-o ing profits of $511,000 or $1.37 per share, more than in most prewar 37 Wall — a share one held? offer Rayonier nine the same period in 1954. St. West aream declare to of || Rayonier fcr each percent- 1955, history for about: some months recent bilities stock first 73 King Rayonier stock, of course, to mind numerous possi¬ age the COMPANY AND LIMITED brings var- in rubber flooring. The stock, the market value (18) of the Rayonier stock, we find that the paper business of Hammermill can ba purchased for $20 per share. This tremendous holding of companies, the of Hammermill (38) paper i°us combinations not available before Motor . . , The fine paper #industry is in very sound condition and one of the outstanding companies in the industry appears to be Hammer- process prices in come RotoCure presses. $25,000.00 a did ml ket price Paper Company miil Paper, The figures in the accompanying table rubber vulcanization competitors Ford easy buyer's market by the 108% in- RotoCure licensed are made revolutionary a continuous and Dealers Mr. a crude but ag- team. not was re- young management by the return of in a WISENER still be $1.74, or well above tne „_r.TW Hammermill search DELHI Common Stock selling at $38, an investor buy¬ ing 100 shares for $3,800, gets in re- Partner y — PETROLEUM, LTD. the organization, emphasized development and sales the cast has Boston Trading Market only at company 1,1 Charge ot Research. Dent. To carry this still further, it Hooker & Fay, San Francisco, Calif, we deduct from the current mar- Bierer Mr. of Investment Bankers Maintained in re- Woven. presidency • Brea4wsy,N.Y.I COrtlaNt 7-5680 Firm since the sumed ; ; of $99,903. Woven? Boston like and that and books 1897 $17 per share of Hammer- over mill write OJfice Tokyo—70 Branches ' u or Established Home fnirnvi £eh shareor atohl a knowledge Yamaichi fiio commonstock has appeal vision— Securities Co., Ltd. ^gg.OO^- ,Tr?rh that with Call cessfully marketed new products. " . .... interest in a'mrrt 50 The leveling off of crude rubber edition an interest in aimost 50 pHces-price rises instituted lost dtar* o^ Rayomer wortn $1,750, 5"mmer °.bf r?"e,ct®d thls year' ^15?, ^'Cnes Pwi h» The possibility that the company mermill alone, without the interis about ready to equaj if not to est in Rayonier, would appear surpass its peakearnings. Not reasonable for a paper stock on forgetting to mention anticipated a yield and price-eainingo basis. current earnings of $2.00 and the If we adjust the Hammermill ^at figures to exclude the m§s ratio would be 7-1, something dividends (53. cents per share) almost unheard of amongst the received from the Rayonier stock, blue chips and its lesser known we find that Hamme mull's earnrelatives. ings for the nine montns would companies. 1951 Mr. John M. of SSf industrial rubhpr matting estimated «pokci do which in- hose, iar glass friction taoe hpr fine rn;; Intelligent a were its Todav of a ago years • prouucis products hose industrial eludes ber 75 diverse a heir to the $1.00 the ° asset" est.i mated ca* ^55dn T like Be was $25-,61. Whv iho the OTP at around 1 OTC at nrnnnrl 15. nn on Boston end improve o'f with of Japanese potential th° hilar— on thi^ IqS share is possi¬ ble. Book value at the end of fis- Boston Woven cosion woven name is name is Pnri imnrnvp offices 111.0 ^nvestment Pnnci-.+c ag 4ares Dividends have common. increase to narrow very a carried Aptnaliv earnings which is presently "churn¬ one . unusual investors 12.5 20.6 _ have may excellent op'rating ^ the common could be improved as chosen chosen II Hose and Rubber Company, tradgs , Stock Exchange BROADWAY, NEW YORK 5 TEL. m have have I 1 ing about" within , 4.2 Lily Tulip Cup___ Scott Paper______ been paid on the common in all but four years since 1905 The current 60c annual dividend on rrarketable products, or new branch our SECURITIES 14.8 2.7 te^ debL 7,3425 shares and gheet of par b% preterred ment picture. I Since 1917 York 20.0 . reappraisal of intri- on perhaps, New Regis Oxford common Gomn to JAPANESE 844,000 Jack off suddenly with RIGHTS & SCRIP wires In Net Profits of old and unprofitable operations " Specialists Direct 111 take to ^ Birmingham, Ala. Mobile, Ala. long $100.00 in NY 1-1557 New Orleans, La. - cate worth or, on the replacement lies Exchange HAnover 2-0700 percent Sales Un. Exchange 19 Rector St. New York 8, N. Y. Increase ' In 80c. Stock Stock American !■ value . * Percent Increase St. York New Members ffi i'7 mintiT'results currently being reported^ ^ner share Canital there is an unusual feature in in+S1 IS w $1.3 mhlinn the Hammermill setup and that n ization consists of million their ability . Members to $130 v »••• Boston Woven is comfortably liquid. Current As¬ sets as of Aug. 31, 1955 were more than four times current Liabilities sec¬ {ron/$1 ' Financially, "spe¬ so-called by about share earnings be cialties" in the SAN FRANCISCO Steiner,Rouse&Co. - s dividend to increase per which is expected this of recto important factor in the earnings picture. It has already met with enthusiastic consumer demand d e may termed CHICAGO • • Wires Private kind Teletype NY 1-40 PHILADELPHIA t turn of events. American Stock Exchange 120 Bar¬ p e c Associate Member ahead of sale. several months, am*the backrunning log of orders has been steadily increasing. The new floor covering line alone could develop into an violent ring, of course, Established 1920 WOrth 4-2300 for experi¬ declines. Bought—S old—Quoted - have been have enced President, Corp., New York City. (Page 2) a - the on Executive ViceWhitehall Securities Aug. .31» 19ob and .more impor- making fine papers from hard tant improvements in subsequent vvood pulp. years can be anticipated. Bookings As result, the board cf di- perience will call to mind stocks which have, on the one hand, made little headway on the upside small blocks, our ex¬ or City, N. Y. Boston Woven Hose & Rubber Co. interested in Whether you are large Whitehall Securities Corporation than Louisiana Securities E. Goffin, profit of $287,000 or 71c Hammermill Paper Company— per share. In the first quarter of Ernest Stent, Partner in Charge the current year Boston Woven of Research Dept., Hooker &_ shows earnings of 41c per share Fay, San Francisco, Calif* (Page or 58% of the full 1955 earnings. 2) Earnings of $2.00 per share are very possible this year ending into Executive Vice-President ac¬ securities. over-the-counter 400 as an J. E. GOFFIN nation¬ a network of wires and trading markets in more tive they to be regarded, complete trading facilities Our are not intended to be, nor offer to sell the securities discussed.) (The articles contained in this forura are Alabama & Selections Boston Woven Hose & Rubber Co. —J. Try "HANSEATIC" Week's Participants and been a probably . profits. What might have deficit in 1954 attributable^ to the added substantially to their "reflected duction in costs that Result from holdings of Hammermill stock, was turned tiie installation M the company's which is listed patented "neutracep^process on for Stock Exchange. the New York National Quotation Bureau Incorporated 46 Front Street New York 4, H. Y. Volume 183 Number 5460 The Commercial and Financial Chronicle ... (263) A Sober Look at I N D E X 7 Supported Mortgages Economist Division of Research and Statistics Federal Reserve real estate Federal Economist Reserve A Sober Look at System Page AND COMPANY Cover and debt mortgage market Missiles and recent —Joseph lowering offered by VA and FHA mortgages, and finds: (1) No experience to judge developments should capital values drop below mortgagees' repayment ability; (2) unan¬ ticipated rise in secondary mortgages, and (3) government has in this subject with the statement the government's insurance on guaranty of were two all were (1) By assuming some, all, or large part of the risk inherent nomic financial system and on borrowers alike in the event of an economic loans to be amortized monthly payments, by permitting large loans relative to values property and thus much costs to (3) By establishing of valuation in the case houses) new the valuation credit in the effects and an same excessive of of the influence of would declines in value and the debt ing market. fourth (4) By making mortgages more readily marketable through these influences the government has duced capital to serious a markets that term, tized aged re¬ imperfection (5) By assuming contributed rather ment has also large govern¬ acquired a been the discussion of the government's would still 10 the ago; years of government *Paper presented meeting The 1955. Division Beard serve of author American York is an City, economist 28, in the of Research and Statistics of the of Governors System. The of the Federal Re¬ views expressed by the author are his own, and do not necessarily reflect those of the Board of Governors. MOTOR 21 22 COMPANY 25 —Robert T. Patterson. 30 _ How Population Movement Creates Markets for Goods and Services—Howard G. Brunsman and Henry S. Shryock, Jr. Bought—Sold—Quoted 31 Prospectus one- long- valuations on request BUSINESS AND FINANCE SPEAKS AFTER THE TURN OF T1IE YEAR Starting AND the on leaders in of today's ANNUAL REVIEW cover page OUTLOOK ISSUE, the present we opinions of Government, Industry and Finance regarding outlook for business in J.F.Reilly&Co.Jnc. ' [Commentaries which today's issue will be given Jan. 26.—Editor.] in the issue of • 1956. * * * Broadway, New York DIgby 4-4970 4 Teletype: NY 1-4643 * « ... 42 In the SECOND SECTION of today's issue will be found the high and low prices, by usual tabular record-of our months, of every stock and bond issue in which dealings occurred the New York Stock on FORD Exchange during 1955. MOTOR Trend Toward Retirement Age Postponement Cited by Mutual Benefit Life Insurance Co. 29 i Steel Demand Seen Unaffected in Event of Automobile Cutback COMPANY 75 ___________________ Allan B. Mills of RCA Terms Color Television Dollar Baby a Billion i Giving Them Hell, Again 91 (Boxed) 105 We maintain in Regular Features As We See It (Editorial) Bank and Insurance Business Cover Stocks 13 Dealer-Broker Investment Recommendations Einzig: "British Automobile Recession HA 2-0270 40 Exchange PI„N.V. Teletype NY 1-1825 & 1-48441 - 17 Washington Ahead of the News—Carlisle Bargeron___ From &Mackie,inc. 8 Lesson to America?" 13 a than 350 Singer, Bean 16 Bookshelf Man's trading markets more over-the-counter securities Indications of Current Business Activity...— Mutual Funds Direct Wires 135 136 NSTA Notes Philadelphia * Chicago ■ to Los Angeles • 8 News About Banks and Bankers £ 20 ._ sometimes thought of as being too Our Reporter on Governments 115 great; Our Reporter's Report 139 construction standards and amortized mortgages generally are more readily mar¬ ketable than now ever before. Public Utility ervations though of a decade our res¬ Securities on ago, al¬ page We Recommend the Purchase 35 Securities of 101 Prospective Securities Security Salesman's The Market . ... Corner and You—By 36 The of Washington Trade and MARLOWE CHEMICAL 133 — : 91 Wallace Streete Company, Inc. ——18 Security I Like Best State 128 __________ Offerings The Continued 4 Securities Now in Registration mortgages have certainly been foreclosed, it is hard to think of a period in our history when regrets about real estate trans¬ actions engaged in have been so i —1 , Railroad the at Finance Dec. I Observations—A. Wilfred May very by Mr. Wood the New FORD 19 Business Outlook is and Concerning the first of Association, stand, strong¬ compared with now Banks, Brokers & Dealers and high-ratio, monthly amor¬ mortgage has been encour¬ to the point of now being ence direct interest in seeing that gen¬ eral economic policies are used annual subject the standard type, even when not insured or guaranteed; the influ¬ in instability at times in the past. contingent«liabilities, the govern¬ might be stated more ly: The governriient still assumes risk of loss, but on two-fifths of weaken¬ a o n concerning and discourage restriction of credit in have commitments active market and in way, commitments heated both the Curtice scholarly analysis. The first four of our broad descriptions of the speculative over-extension and pects mini¬ or The credit and economic stability have shown different as¬ (and of construction of policies. commitments For Competition and the Taxation of. Co-operatives mortgage standards government has removed mized ment's 14 : considera¬ relationships between the uncertainty of renewal formerly so important with shortterm mortgages. and the the WHitehall 4-6551 12 could not be accommodated in As the decade has passed, these and Production the consequence inflationary STREET, NEW YORK 15 ob¬ were reflected this to government's reduced the or markets, mortgages, if they had to be met, might seriously complicate the operation of monetary and fiscal policies at a later time. owners (and more general¬ ly, real economic costs) of owner¬ ship and of mortgage borrowing, cost eco¬ second reflected the view that the home and have removed approach weight ward periods, the government's commit¬ the estate first WALL Telephone: Canada's Continued Growth Seen in Economic Unity —James Muir being government might be inclined to¬ ing the need for junior financing, by encouraging borrowers to spread the payments over long reduced of The 99 10 and not were real on tion, and that in reduc¬ and have be view that the monetary and fiscal agencies were already giving too level ments lines two servable. (2) By requiring all insured and by should for junk Obsolete Securities Dept.. Hornor Bennion H. <• 9 ____ Against Federal Aid to Education Vehicle dream With lots of jack! Marketing Revolution—Charles F. Phillips Motor no Our bids 6 ___ Factors in Growth of Consumer Credit—Robert E. Lewis policies in the light of their influence reversal. guaranteed they incentive to consider general the on particulars: encouraged to engage in transac¬ tions they might later regret. On the mattter of the government's im¬ an of pressure these whether families in mortgage loans, the government has relieved mortgage lenders of thereby removed keep governing FHA's Title VI operations, questions were fre¬ quently heard about whether they lines: source help sound. being expressed*on at of Cobleigh Planning Wide Expansion *# —Benjamin F. Fairless tion particulars somewhat along these Britain—Ira U. Steel Industry On the matter of valuation pro¬ cedures and standards of construc¬ This general statement might have been supported with portant Mosby —Adam S. of you will recall decade ago, reserva¬ a least stabilizing from some even tions economy. loss and to as markets Motors —Harlow •element into the operation of the a way Perhaps mortgage significant a a estate that loans residential real estate has in¬ troduced such real that and The A Case underwritten four-fifths of all small property debt. • / ago, I suppose a start might nave been made very boldly on This is Free World's Capital Needs During Next Five Years —G. Keith Funston cost A decade We're willing to Back The Rising Tide of Treaties and Domestic Guaranties sav¬ ings and loan associations which already hold $40 billion in residential mortgages. Questions real savings achievement in the PIPE DREAM? 5 The Changing Credit Picture in Agriculture —Charles N. Shepardson stability policy with fostering of implement the Employment Act. Attributes mortgage fund scarcity and materials cost rise to rapid forward commitment increase by commercial banks and > 3 Supported Mortgages—Ramsay Wood housing sales to »LlCHTEnSTEfR Coercion? or Business Opportunities Inherent in Nuclear Energy —O. B. Falls, Jr ,i conflict of value notes Articles and News ; American Trade Unionism: Voluntarism —William H. Peterson By RAMSAY WOOD* Board of Governors of the 3 2 and Industry.. You — Common Stock About 7 — 140 — ' $1.25 Per Share —' — Published Twice Weekly Drapers' 1 land, The For many years we have specialized in COMMERCIAL PREFERRED STOCKS Spencer Trask &. Co. Members New York .„T„r B. Park DANA Boston • Smith. For the Stock Exchange TELETYPE N. Y. 1-5 • • Chicago Schenectady • • Glens Falls Worcester „ Reentered . COMPANY, Publishers 2-9570 to 9576 „ ,?ub,c"p,I,I0n. *>««» in United States, , Subscriptions SEIBERT, Editor & Publisher njwi DANA cftrfrt SEIBERT, President I resident Thursday, January 19, and and Other citv city news news, Offices: Chicago 3, HI. 115 Dominion La Salle Territories of Canada, Other Banlc St., STate 2-0613); and Mass • Big Profit Margin and • U. of Top Management • Financially Strong Product S. Members Market r&te per year; in $58.00 per year. per year. Record — Report Monthly, (Foreign postage extra.) On account of the fluctuations Qf Send for FREE Publications Quotation $37.00 per year. thg South Growth Company Pan-American Union, $55.00 Note etc ) etc.). (Telephone Possessions, Other Countries, $62.00 1956 Every Thursday (general news and advertising issue) and every Monday (complete statistical issue — market quotation records, corporation news, bank clearings, staff* state ; • second-class matter Febru- as 25, 1942, at the post office at New yor]£i k. Y„ under the Act of March 8, 1879. ary „ wiTTTiAf WILLIAM following • Place, New York 7, N. Y. HERBERT D. ST., NEW YORK 4, N. Y. TELEPHONE IIAnover 2-4300 • Eng¬ Company Reg. U. S. Patent Office REctor Nashville C. iQ£?R 25 Albany & E. Copyright 1956 by William B. Dana f CHRONICLE „ BROAD c/o Edwards London, and A..nAuiAi FINANCIAL WILLIAM 25 Gardens, «« GENERAL INVESTING CORP. In exchangCi remlttances for for- eign subscriptions and advertisements must be made In New York funds. 80 Wall St., N.Y. 5 BO 9-1600 4 The Commercial and Financial Chronicle (264) (7) (3) Growth in the country's popula¬ repercussions lion by 1975. ment At this casting time it has been our cus¬ to list, without weighting or selectivity, an equal number of Budget; propping and ex¬ panding the economy, and provid¬ ing an effective ^anti-deflation in¬ JANUARY 1, 1957) mated 11 y classified as at In just comnanies steel Fairless, coming stock , viso pro¬ that in lieu of the as determi¬ nant of — both K. Wilfred injected the "built-in" serve as explana¬ tions for t.:e market's action it has taken place—the shareholder "BULLISH" \5;VV: low ratio of busi¬ after ness inventories to sales. (5) (6) (1) firms confidence." hand, a monetary sector On Democratic permanently demand on an tion that they will re¬ liberally used at early signs the over through mutual THE of a change to Democratic ad¬ a with stressing of than the inflation aspects. away above for tative the Dr. that assumption and to will it Co., be hand, the decline from or least at members of Exchange, the in reverse New York will lecture on Spring in that institution's Adult Program. class be will held The on initial Tuesday, Feb. 7. Arnold prove Gorrigan With David J. Greene & Go. promptly area Arnold Corrigan, formerly with of investment the Economics mar¬ by the stocks selling and s; applied the come to Department of the First National City Bank, has be¬ come associated with the Research it are boom high very high very further, Now With Shaiman is now - profits. personal the net per se yield to the shareholder, and in with comparison In any (Special to The Financial Chronicle) ; WERTheim Members 120 r Shaiman Bank was & BROADWAY YORK 5 Securities of INDUSTRIAL CORPORATIONS BANKS UTILITIES RAILROADS MUNICIPALITIES AUTHORITIES INVESTMENTS & Co., Building. previously event, Co. Co. York Stock Exchange NEW * > DENVER, Colo.—Duane F. Mc- in¬ Kenzie has become associated with tax levies drastically reduce tax-exempt bonds. building industries. at claimed, the multipliers and automobile are multiple ' REVENUE College are pro¬ extraordinarilly high duction ages, And a NEW YORK COMPANIES and year. Werner Baer, security ana¬ Company 4, in 1957 in interpre¬ Education to filed investments at Hunter College this soaking-the- forestalling businesslike difficult self- be reviewing of the past Stock reforms. of use and to lyst and economist with Bache & legislation politics-steered out varying items At Hunter debt. in an Election (contra Item 5 above), with rich via the capi¬ Dr. Baer to Lecture • expansion in personal (7) being (2) The likelihood of ESTABLISHED 1922 The contradictory debt, amounting last year to $13 billion in home mortgage and con¬ year Additional freez¬ power relevant factor. a <6>av'"^' Tax Ford short-term—bear¬ tending from one to twenty-five Our tremendous produces sumer the tal gains tax. The market, #r at least the aver¬ ensuing loss of confidence rather DEALERS PUBLIC ing of buying been interrupted of price declines ex¬ The great of speculative of aspect buying money. above) the price 3 ket criteria (contra Item 9 above). (1) of 1955's PUBLIC bearish past had periods flotation the enough. "BEARISH" ITEMS . INSURANCE including (contra Item 10 above). Pos¬ sible ing in mind that secular inflation the excessive historically high, after Department of the New York (contra "Bullish" Item I above). |their two-year rise of 100%. While Stock Exchange firm of David J. The post-heart attack uncertain¬ Greene & Co., 60 Beaver Street, many stocks are selling at reason¬ ties, with the increased possibility able New York City. price-earnings ratios, name DISTRIBUTORS YORK growing The domestic political situation trouble. UNDERWRITERS NEW Item stabilization level In of & area consumer (9) be quickly and external issue in mopping-up the market's "Bullish" en¬ ministration, cAllen success pump-priming weapons, including fund sales). the with its Fair Deal- the possession of stock rying forward the public's mood larged scale; with general assump¬ "capitalistic (The issues, legislation Government's The domestic political situation. shares. million auto, the boom; in an Election of the Ford offering, demonstrat¬ (8) year—with the prospect for some The anti-inflationary anti-boom ing the existence of an increased kind of voters'-bonus relief, with market for stock in a public that policies of the government, with its fillip to mass consumption ex¬ must he actively "sold," re-con¬ the possibility that they will get penditures. Tax ITEMS Likelihood that Ike will run, car¬ with as offering. Among tne onequarter to one-half million sub¬ scribers, the company's dealers and employees are taking down IV2 Possible farm, various > "virgin" stock buyers, "soft years, the Ford applicable the market community. turn to power, returns. .Major, expansion of the demand common stocks. The public's of The healthy selection, weighting and interpre¬ tation largely depending on the varying psychological reactions of the other earn¬ side of volume. May (4) they will rat.ier of go«d type. prices, THE with Prospective growing participation in equity general upward wage adjustments share holding. Rise of institutional (lor an estimated two-out-of-three buying of equities; 450 institutions companies) at mid-year, which coming along for almost a million should raise the price level and of thn r.pw Fori shares. Advent and actually functioning and capacity is (3) Inflation we mar¬ by creased bullish (10) the (5) which do) inject the im¬ portant outside steel as in together to ' vulnerable durables, and labor agitation. criteria:—adequate dividend yields, buttressed by low pay-outs, In following this pattern, of investment area ket plan to spend $1.2 billion in 1956; and GM is "betting a billion." markets. other housing areas—in with alone ings prospects, give promise of in¬ likely thus to f 1 u,e nee the counter run Possible curtailment of inflation (9) billion, or treble disclosed by Mr. $59 As 1946. i n and — (contra Industry's plans for vast plant and equipment expenditures, with total construction outlays esti¬ con- on a spots" situation in the metals sector. ish and bearish ti Eisenhower's (2) so-called bull¬ v e n in President new tom factors Several promoted inflation and expansion, strumentality, for example, sup¬ is also regarded as bullish. porting the extraordinarily tight fore¬ turn-of-the-year invest¬ areas. (4) High Defense expenditures, re¬ by the $1 billion pre¬ scribed translated as factors. affirmed VARYING ASPECTS OF THE MARKET psychology into market movements may well (8) By A. WILFRED MAY "OUTLOOK" (FOR USE various on Thursday, January 19/ 1956 . market The farm situation, with possible tion, estimated to reach 200 mil¬ Observations... . . First Mr. National McKenzie with L. A. Huey U. -Volume 183 Number 5460 ... jMtf . '<JL ^W3» -Jt*M The Commercial and Financial Chronicle (265) Business Opportunities Of, Inherent in Nuclear Energy By O. B. FALLS* dramatic evidence of are Consider, for just envisions the problems many-faceted opportunities of nuclear the solved, need Mr. peacetime Falls ■ anyone here remember when this product was simply a square box that cold was power could been double to uses for atomic installations. ponents In Mr. Falls' view, Like popular song about love, the atom is a many splend- orS? To and many-sided. the peoples of the world who remember Hiroshima, is a thing i t of horror. To the men in the defense of a lap", it is thing great of. impor- ance* once To FaJls, Jr. world, it is To of men a of medical men, of To world thing of hope. religion, it is leaders, it is known. ever mankind energy as power as no a sure we other source can has of benefit in at atomic en- selling features, limita- tions and economies, a », in this nation a we at are thing a thing country, „ work on Francisco, Cai. peacetime can best speak> resulting development? for some nected what know we covered or date—will to of atomic before lem look at source but the first atom let as a Power annually lion kilowatt hours of This is ever-increasing number of new appliances, improvements in older appliances, in lighting, heat- trillion, this figure for . . 'low cost' our is going to economic very fuels will have to to provide an ever-in¬ creasing amount of energy. Pres¬ reports indicate that such conventional an our resources fuel upon can¬ not be sustained much to the ques¬ beyond this asg ^ rials 1964 I just that and billion that this sell small abundant We feel will hours. this This will have to new that new energy of source the atom energy. represents source. Atomic more generating capa¬ years growing . more plans ergy no • ac- «. Experience demand and all for that power order! importance of this electri- Energy It is to help meet this enormous . our an approximately kilowatt we as The projected power de¬ mands of the future, in the main, can be met only by some more men¬ nation than rather source. trillion, forty bilhours. This year, it- cal energy is obvious. It is more and atomic the en¬ General of American Electric— industry are — cident that the United States with geared. And industry is a lot bet¬ ter prepared for this task than only 7% of the world's population a most produced 50% of the world's ufactured goods. More man¬ than I tivity and of living. bil¬ na¬ power i"g. and countless other products for these demands. Electric, believe that energy from We, at General of we standard must take ent a sources industry is with the task putting the atom to work. (1) ally broaden the production base our of living, hard look at of power. in initial activities our pres¬ We have fuels, Working with natural nium we Electric been using our great resources of coal, oil, and gas at an accelerating rate. Though we have vast re¬ sources of these fossil you an American to continu¬ are history in this business to idea of how far along our give of However, if of can so high standard of our people think. speak best of General Electric's experience in this field; I would like to review a little any other single factor, the abundance of electrical energy is the corner¬ stone of our tremendous produc¬ electricity. today is to provide the such and conventional one . kilowatt The staggering figure, to be our his growth, then in the twenty to twenty-five years, next mag¬ thought in mind, let estimated no Need problems facing health therefore, is im¬ city within the next ten basic forty In demands."'• determine continue answer ten elec¬ If "low cost" energy prob¬ existed and as we knqvv it today, and project it for the future. * means But it is accurate. One of the biggest tion a one maximum " a already was going to look for the produce to take new to of reserves ent 476 present- us answer generation. accelerating 1 demand dis¬ relate con¬ needs of the concept when it came felt we "the nify in the future. is | By 1964, it is conservatively esti¬ mated that this nation will require tion, distribution and uses of electrical energy have been nothing short of phenomenal. the than double have been energy our capital energy as the fossil fuels are small by comparison with the We, who upon energy as which which lion of energy. Electrical us tioned lives. I will refer to several these, the America, seized ergy products from this many, many areas of our day with have within recent Let's go back now for a moment ' and consider the electrical en-- answers to these questions many-sided and—based merely on time just double must we book, "Energy in the Fu¬ simply ' ture," Palmer Putnam states that power power. said, trical:, power money dramatic and novel a of producing inexhaustible supply. an have years now development of ^ atomic because it is We The are investing the I tion of where atomic period. Furthermore, the increas¬ energy fits, into the economic structure cf our ing use of fossil fuels for chemical, many new services new of single thing which of which l and in out land it be to mankind? What is the can are way With a atomic energy be put to use? what practical peacetime use Of not have important. Now the question arises—where can this portant only because all energy is around the home—all these devel¬ Sa„"se"jbuynio'?rch,^b.rb1recot not time pointed Atomic energy, to seem up the advances made in the produc- a we and in¬ in the atom, and put¬ ting them to productive work. the ergy in terms of its market, appli¬ there is as unemotionally, market for the new that look can locked sure. L San the — Tbe businessmen merce, challenge past. For, after all, that is exactly what it is. As businessmen, I'm dustry concern. ~~7T~ of nrnmi«jp warning. To — all project whose significance prom¬ ises to surpass all of the great ad¬ *characterizes industry in this To the un countlX it is the constant search der-develnnpfi which g°es on to find better ways na^ns nf the to do thin&s- In the electrical innauons ot tne nf B. power now to answer As that us businessman's point of view. But, first, I will ask you to think it throughout and better ways to get things And a of kind of progress has insatiable appetite to find an the be done. j WOuld like for the next few minutes to discuss the atom from atomic many improve¬ this single prod¬ of the. past. -It is.the 'harnessing of the tremendous forces greatest we've Gf same realized is should vances thing a cations, research O. is Think interested our it in We new hig^as 65% by 1980. the while dustry. nuclear plants become competitive, their rate of increase will Wuh'&J W And have in: seen features new on. been made uct, the meet and on have ments generating capacity by 1964. (1) transportation—particularly, marine propulsion; (2) heating; (3) medicine; (4) chem¬ istry; (5) food preservation, and (6) the many different com¬ Other business go there to take to resources door shelves, egg holders, butter conditioners, vegetable crispers—the list of expanding Greatest foreseeable applica¬ production of electric place of inadequate conventional fuel estimated an practical power. tion believed to be in the be yet to atom It a Does ments, Wiibcut minimizing the minute, the refrigerator. the inside? Look at it today— revolving shelves, freezing com¬ partments, ice water compart¬ General Electric Company . problem. on Manager, Marketing, Atomic Power Equipment Department Atomic Products Division, opments such advances. 5 ura¬ energy 1939, two General physicists were among the first to isolate U 235. (2) During World War II, the Government, with its Manhattan Continued do we atomic in >: ; .; < v.> j v •> on page 55 : | k * «, Offices in: new york brooklyn •, rochester . < ; syracuse philadelphia allentown iancaster scranton york ivnokls & * < chicago Co. chicago heights san francisco berkeley carmel oakland main office: 120 v-d' sacramento" Broadway, New York 5, N. Y. salinas san mateo santa cruz santa rosa stockton atlantic city • Underwriters and Distributors of Corporate Securities • • • east orange ^ - ^7w*morristown i . 'vineland - t •©'■ Uiulerwriters-and Distributors of State, Municipal -/ ' / :. r:: f - 7 w .*»v : %.■ , - • « -• I ■ l • alexandria buffalo > chicago . denver des moines Investment Advisory Service detroit . ■ • • indianapolis kansas city Members New York Stock Exchange, American Stock Exchange, omaha and Other pittsburgh lincoln st. louis sioux city toronto •' '• fvr Correspondents in: Brokers in Securities and Commodities Principal Exchanges t * r minneapolis Securities " © f'V /salisbury > © j "f "• raleigh .. v'" ' durham ... ■ © ■"»'n' * r r 'winston-salem and Revenue Bonds © Primary Markets in Many Unlisted . ^ - 6 (266) The Commercial and Financial Chronicle ' There's Missiles and Motois From Britain By IRA U. delta Cheers, and profit and |- * quite the while e 1 e y hit the road, Karl Marx! here!" Hawker For Siddeley is colade very,very British; British means after the Labor U. Cobleigb distinguished large Government the English industrial com¬ which, if it were in America, an be between cross a eral' Motors, General United Aircraft and dis¬ for Quite a deley; company and a There's Dynamics, Pullman. of , S. and a V. Roe Canada Ltd. to and earned the liver Wel¬ ing to consider seasoned overseas' phases equities of investment grade. - Attlee disclosed by these Ac¬ To them I would say this: 'Our profits are a reflection of ex¬ cellent workmanship and efficient the Gloster "Javelin," an all weather fighter, in design pro¬ phetic of the next generation in aircraft, the guided missile. 35% of which have its mis¬ Can-Car and in the quest Can-Car affili¬ has come for this also well out book, business. 'makes Further, there's a But of- this drawbacks count of housing con- was but to delineate bore you, the breadth and remarks, In this ac¬ intelligently overseas equities among investors, in recent years, this column has, in the pastV year, reported on Philips NV, De Beers Consolidated Mines, Royal Dutch, Rio Tinto Ltd., and Ka¬ tanga. To this list we are now s delighted introduced, Sir of line with the increased pop¬ American to add Hawker Sidde¬ ley with its 75,000 employees; and to direct to your attention its or¬ " dinary shares. These are now selling around $101A ' to provide a . of perusal- vitality-laden sound and a ularity of power.. The in and " expanding major industrial enter¬ prise. There's more sock than diversity of Group earning type>as is Siddeley Hawker stodginess here. of activities, which to the cheerful Transit catalog as in reports; and that the prose is sort of late Macaulay, are the only buses, Further, Can-Car enough . small use found not output overseas. Thomas yield to Americans of almost 5%, Sopwith, from which much of the /after allowance for, and deduction foregoing has been culled, were of, British taxes. Stack up this by way of presenting the annual Group equity with representative Group report, for the fiscal year American ones, and you'll find, ended July 31; 1955. And it made over the past five years, Hawker _ • Hayden, Stone &Co. good reading. While results were given in pounds, we'll try to trans¬ Established 1892 late them into dollars. Net profits Electric, roughly $15,400,000, up from $12,275,000 the preceding year, Square Boston, Mass. work and 10 Post Office NewYork, N.Y. la from to 575 Madison Avenue, N.Y. SPRINGFIELD dividends":were 29L2C 49c. (on There WORCESTER pushed was a stock pretty a; up divi¬ our decent own management theme of this year's has been progressViva and progress; in the words a good group!" PORTLAND AMSTERDAM Wc are ' V ' ill kre>;.: Members Principal Exchanges pleased lo . - announce V '• *• VU'1 - lliat • '• •• • . • : liDWAltD F. WILLETT r Underwriters and Distributors •*" •; of Investment Securities : - 1 ;•», is ' now /;• associated with r;• . • * ' . •# our : ' .. firm. 'f ■ • Correspondents and Clearing Firms E. T. ANDREWS 6? CO. ; BELL &> BECK WITH Toledo BENJAMIN, HILL 6? CO CADY, ROBERTS Shields & Company Hartford NewYork & CO .New York COBURN & MIDDLEBROOK Hartford, Boston, Providence ELLIOTT 6? CO New York GROSS 6? COMPANY.". New York HALLOWELL, SULZBERGER HECKER 6? CO. & CO HILL, DARLINGTON ESTABLISHED V Philadelphia, Atlantic City Georgia/ South Carolina, 6? CO.... ! New Tennessee, North Carolina, York, Binghamton Alabama, Louisiana & Florida Washington, D. C.. Alexandria, Lake Wales, Fla. .New York KERBS, HANEY & CO LaMORTE, MALONEY H. O. PEET & CO. ; CO NewYork New York Kansas > DANIEL F. RICE AND COMPANY;:... CORPORATE BONDS AND LOCAL STOCKS City, Omaha .Chicago, Ne\$ York,.Miami CO. Detroit, Battle Creek, Grand Rapids, SPRING & CO Kalamazoo,.Saginaw -- T~ / .New York RHODES STATE AND MUNICIPAL BONDS NewYork MANN, DIAMAND 6? CO CIA. GENERAL de ^ & HEWITT KALB, VOORHIS 6? CO WM. C. RONEY 1K94 Philadelphia, Hagerstown ....... JONES, KREEGER , ACEPTACIONES, S. A..., Mexico City IIAVERTY BLDG. Teletypes—AT 288 and AT 142 of Comedian Jackie Gleason "You're, MAPLEWOOD, N. J. MONTEVIDEO job. General the ' Group asserts ."The ordinary shares) 509 Fifth Avenue, N. Y. ALBANY ■s done has Somewhat1 like were 25 Broad Street : edition of the King James version of the Bible, and the telephone trackless trolley cars, sells to the sales last year, and exported 60% been'-- a . . recently placed orders for $50 million in freight gars over to expanded , .. , vision July 31., This year he was to conclude, "The policy in , profits counts. ' some process of building up as oppor¬ railway cars, equipment and cast¬ tunity occurs This is the most ings, sold not only in Canada, but successful year in the company's in fnany other countries as well. history." The two major Canadian The facts that only the Jamily roads the more irenic. Company Ltd. operation, Armstrong manufactures of de¬ can project greater extent than at any other time in the Group's history . We shall continue the aircraft, in partic¬ division is a distin-'' ular the "Harvard" trainer, the parlay of Hawker Siddeley starts off on guished producer of motor cars, "Mentor"; trainer, and the Grum¬ wooly economics, and production a defense note, ranking as the and pioneered in manumatiC' man §2F for Royal Canadian without vision, vista or Navy. vitality. leading producer of military air¬ elutchless transmissions, and adLet me illustrate what I mean, craft in Great Britain, turning out justable power steering. The new v Altogether A. V. Roe Canada, in addition to the sixth Can-Car, has three paragraph of Sir the famous "Hunter" fighter plane, "Sapphire 236" (which comes in other subsidiaries, employs Thomas's remarks is all we need: mainstay of the RAF, and used as "saloon" and limousine 18,500 styles); is "There are those who will dis¬ well by people,: and is one of the fastest Sweden, Denmark, Peru, fancy motoring in any clime. < approve of the apparently large Holland and Belgium. There's also There's also a diesel motor di-u growing sections in the Group. fare $15.4 net, the Can-Car can its pretty a of diversification has indeed Siddeley Switching you pursued to $6 million be¬ General situation for those investors bill¬ given the content leading transit and inter-urban Power Company, Ltd., working on lines; and owns a majority inter¬ applications for atomic power use.- est in Canadian uninteresting to recorded 1955 a year and next Foundry production Add nice reading for Sir Thomas, come con¬ Can-Car brings big group in $3 million ac¬ has shareholders shake. million devel¬ new Group's activities; fore taxes in 1954. up to three sound; and contracts ' for nuclear research A. years, "Sabres"' in guided important the (Toronto). This 50 year old company has rapidly advanced its earning power in the past four ate, too, Hawker Siddeley Nuclear- of the - < an to be voted on and earner swell Co. siles in England and Canada have been entrusted to the Group. Gen¬ is Hawker Sid¬ not development of good 1951,100% in 1954 100% This Group certainly is ax common trol of Canadian Car and testing plane flight speed and another Jan. 25. ma¬ quired, for about $22 million, subsidiaries operate wind tunnels the pany moaning manner Ira ac¬ times would or mal Force trait of in mood, the Air leader, let us proceed briskly to the business in hand, to wit, a swiftly pencilled prose por¬ the glorious o 1 d "E mpire" sense, and by no truly a Canadian agricultural in when Europe. Carrying on this eminence in military frames and propulsion, corporate but in to riers. made in Canada powers U. . With this somewhat unusual and in the - world in from aircraft car¬ The "Orenda" gas turbine of opment engines squadron use, and line a Thursday, January 19, 1956 . dend of 300% in turned out; plus marked "Hunter," Mamba" specializing in aluminum; alloys are Nineteen hundred and fifty-five in Its "Sapphire" gas "Double forgings chinery. become "Python" have provided the Royal Navy with the only two turbo¬ prop d has leadership turbine has powered the they represent rect Britisher responding to the only a moderate return on the ring of his telephone, we open to¬ greatly increased turnover of our day's piece merely by saying operating companies at home and "Hawker Sid- abroad'." Bravo, Sir Thomas—and management, a cor¬ for plants. power enlightenment of shareholders and the of manner Siddeley famous company prefabricated new 105; Hawker public, by Sir Thomas Sopwith, Chairman, on Jan. 11, 1956. Quite after the a and world on the splendid report of Hawker Siddeley Group, sub¬ mitted in London for the struction four-jet a CF COBLEIGII notes in commentary, some progress "Vulcan," bomber,' and high altitude twin jet fighter, the Enterprise Economist £ the wing . . ATLANTA 1, GEORGIA Long Distance 421 and 422 ■? Volume 183 Number 5460 . . The Commercial and Financial Chronicle . (267) time record this year. Slate of Trade And the $20,000,000. There industrial production nation as whole a last for week registered some slight expansion and output showed a noticeable increase above-the similar week There one was level year of the ago. moderate a decline claims for unemployment in< with seasonal surance aluminum $40,000,000, with air gages and other mechanical inspection devices adding another Industry Total metalworking Hand gages sales could total in¬ layoffs '"'y; / will be stepped of up. pounds bright wire. Steel's composite on steelmakmg.scrap at,$53.33 a gross ton is up $1.16 from last week. This is the 11th consecutive week 246 in passenger cars makers hit a Steel's ,r — ' price arithmetical consuming lines such as canmaking and agriculture will be stimulated seasonally as well, it posite on finished steel this, week to $128 a net further states. changes in such products $127.60. if The car¬ ton from recent butt- as not weld displacing steel, the pipe and rate and op¬ manufacturers 2,428,000 the on weeks annual companies rate tion *■( , as was in 1956 is capacity of 128,of Jan. 1, 1958. For the like week the ton$ ago, industry's ingot production for based Steel the that steel of The 363,090 tons Iron announced erating capacity and (revised) a week concludes this having 96.1% of the steelmaking capacity for the entire industry will be at an average of 97.1% of capacity for the week beginning Jan. 16, 1956, equivalent to 2,391,000 tons of ingot and steel for castings as compared with 98.6% com¬ advanced reflects This American Institute production target of 7,000,000 automobiles. facilities. Various While rate pounds of aluminum will be used re¬ ported in the apparel, textile and industries. In addi¬ of 35.2 large electrical and said that is being The average number of aluminum per car cars has increased from 29.6 in 1955 to of scrap price hikes, this year. A record-breaking trade weekly. v require¬ ments, also, for railroad equip¬ ment, line pipe, the oil and chemical industries, building and road construction and heavy in¬ dustrial weekly usage in 7 a month ag® 96.9% and produc¬ 2,338,000 tons. A year ago the actual weekly production was placed at 2,008,000 tons The or operating fate is not able because than capacity in 1955. capacity Continued on 83&%i compar¬ is higher The.per- 125 page construction tion lor numerous plants shut down inventory-taking. ported the creases It was noticeable most occurred <,in Pennsylvania, New re¬ in¬ New Issue York, Massachusetts and Connecticut. In the United .3 automotive States industry automobile manu¬ r.) Z • • facturers returned normal-1 k w e e scheduling s ; a after « of to * i The 21.5% increase results, said Reports," was last week's over output. Domestic car makers, "Ward's," assembled an reported estimated 152,205 units the past week to 125,245 during thC com¬ pared ceding four-day pre¬ session. The automotive weekly noted, how¬ that last week's turnout fell ever, 1.9% short built a in year the 155,109 cars corresponding week Thus, far ago. 277,450 some from $9/460,000 City of San Diego of the United in have cars San 1956, the in the relative-1955 period. The truck industry, however, is thus far bettering slightly the pace early 1955. Truck companies, and Yields looking for (Accrued an output of 25,085 vehicles last week, or 33.4% more than the preceding week's 18,808 total, and 12.9% more than corresponding 1955's 22,220 units. On the company front, Mercury its scheduling downward this week, and in doing adjusted became so whose the lone output below dropped Dodge 1,200 main office of the Bank of America N. T. Si S. A. Diego, Los Angeles, or San 1.75% Diego in Chicago, Illinois, or New York, New York, at the option of the holder. First coupon 1958 1.90% (annual) payable February 1, 1957. Coupon bonds in denomination of $1,000 registerable only 3Yz 1959 2.00% 1960 2.10% as 'V-v ;; T francisco, California, both principal to ' ; ■ •• .. " ■■■. or at any fiscal agent of The City of San and interest. - , t ^ 3/2 1961 2.15% In the 3 y2 1962 2.20% 380,000 2y2 1953 2.25% exempt from all present Federal and State of California personal income taxes under existing statutes, regulations and court decisions. • 380,003 2% 1964 2 30% 330,000 2 y2 1965 2.35% 2y2 1966 2.40% 2.40% 380,000 r- 380,000 opinion of counsel, interest payable hy the City upon its bonds is We believe that these bonds are legal investments in New York and Massa-y and savings banks and in California for savings batiks, subject to the legal limitations upon the amount of a bank's investmerit, and are likewise legal investments in California for trust funds and for other funds which may he invested in bonds which are legal investments for savings banks, and are eligible as security for deposits of public moneys in California. chusetls for trust funds com¬ 330,003 2y2 1967 last 330,030 2 y2 1963 2.45% released 380,000 2y2 1969 2.45% 380,000 2'/2 1970 2.45% 380,000 2% 1971 100 380,000 2 y2 1972 100 380,000 2 y2 1973 100 375,000 2'/2 1974 2.55% 275,000 2y2 1975 2.55% sion 4, 2 according to Chrysler Division, meanwhile, anticipated a reduc¬ tion of 1,000 employes, along with a slight production slowdown this hourly workers Treasurer in San Diego, California, cr at the 1957 V2 % 3y2 were workers, Additional 3 sy2 units "Ward's." week. or 330,000 5,957. Division February 1, 1957-81, ind. Price 380,000 5,200 percentage jumps by the Independents. Although matching other panies in boosting output week, ' 380,000 Due February 1, 1956 Due in San $380,000 week's made Dated , Principal and semi-annual interest (February 1 and August 1) payable at the office of the City Yield Coupon Rate 280,000 Notable Prices / or interest to be added) ' Amount company of last . Amounts, Rates, Maturities of Division . 3V2% and 2Vi% Harbor Bonds, 1956 count, said "Ward's," is 9.2% less than the 305,694 units turned out were Diego County, California passed States factories; "Ward's" slated, layoffs of 1,107 also ordered These bonds, be issued under provisions of Article 1, Chapter 4, Divi¬ to Title 4, California Government Code, for various Harbor purposes, Ford Steel were Rouge plant. Production Week at Scheduled This 97.1% of Capacity Flat-rolled y. 1976 2.55% in the opinion of counsel will constitute the legal and binding obligations 275,030 2% 19 77 2.55% of the 375,000 at 2 V2 1978 2.60% 375,000 2y2 1979 2 City of San Diego and will be payable, both principal and interest, taxes which, under laws now in force, may be levied 375,000 , 2% 1980 2V2 1981 2.60% requirements continues, magazine reported on Monday of this week. The metalworking weekly said tonnage will not be much freer The above bonds are "Steel" several mill order threat of Such a months, since auto¬ not sharply until the steel strike is removed. dip in demand will be welcomed by other steel users which are eager and ready to take up the slack. 'Easing in demand should permit diversion of semi¬ finished to production of the all of the taxable property, ex¬ offered when, as and if issued and received by us and subject to approval of legality by Messrs. O'Melveny & Myers, Attorneys, Los Angeles, California. 'TT. Harriman Ripley & Co. The First Boston Corporation Elyth & Co., Inc. * Merrill Lynch, P..H. Moulton & Company Fierce, Fenner & Eeane Lehman Brothers Security-First National Bank The Philadelphia National Bank Salomon Bros. & Hutzler of Los Angeles Djcitahle Securities Corporation In year. October R. W. Presyprich & Co. Wm. E. Fcllcck & Co., Inc. - Lee Higginson Corporation :/■ Third National Bank in Nashville Shearson, Hammill & Co. -W. E. Kuttcn & Co. Ira Haupt & Co. Incorporated Mam Blair & Ccirpany Commerce Trust Freeman & Company Gregory & Sens -• : December results, are, City National Bank & Trust Co. Company Kansas City, Mo. Manufacture spection devices gages may set and a Cruttendpn & Co. Carl M. Lceb, Rhcades & Co. in¬ peace¬ City, Mo. McDonald & Company A. G. Edwards & Sons I!. E. Work & Co. Kaiser & Co. The Continental Bank and Trust Company Lawson, Levy & Williams Salt Lake City, Utah Stone & Kill Richards & Co. Ycungberg The Shuman, Agnew & Co. Irving Lundborg & Co. Pecples National Bank Charlottesville, Va. Ryan, Sutherland & Co. McMaster KulcLinscn & Co. : H. V. Sattley & Co., Inc. ; Rctfeld & Co. 1953. of : of Cleveland McCcririck & Co. better, equal to or Bank in¬ complete, it's- a safe bet they'll be just as good, it adds. Tool and. die shipments will be up 10% this year, according to the magazine with volume predicted the record set in The National City and November of last year, new orders shot above the $100,000,000 mark. $750,000,000 F. S. Smithers & Co. Ctffin & Burr J. Earth & Co. so tool shipment Dean Witter & Co. - Kansas high in the ma¬ industry, "Steel" re¬ ports that some , top industry sources point to a $1,000,000,000 at upon Incorporated products. Optimism is While rate or amount certain personal property, within said City. a heavier chine Bank of Ame:i:a N. T. & S. A. cept likely to cut their load are without limitation of 2.60% 375,000 motive for from ad valorem 60% 375,000 steel tonnage may be easier to get in the second quarter, provided the dip in auto¬ makers M. ■» u 4 ' . v *v . V three holiday-interrupted < t Automotive s week ■J programming; "Ward last January J8, 1956 , Magnus & Company Wagenseller & Durst, Inc. Singer, Deane & Scrunar Hooker & Fay ' Jcnes, Cosgrove & Millar The First of Arizona Co. Stern, Frank, Meyer & Fox R. D. White & C. N. White & Co. Company .. V- I (268J The Commercial and Financial Chronicle THANKS Recommendations & Literature to Alloys, send interested parties who on not Confusion—Quarterly report containing com¬ fusion, thorium, and uranium oversupply— also available—both contain portfolio as of Sept. NATIONAL Lex Earnings—Bulletin—Laird, Bissell & Meeds, 120 Broad¬ of Canadian Metals Survey—Latest issue—John M. Easson & 217 Bay Street, Toronto, Ont., Canada. Common Stocks for 1956—List of 80 " 1 popularly priced'issues— — kin & appraisal—Stroud & Company, Incorporated, 123 South Broad Street, Phila¬ delphia 9, Pa. Also available is a semi-annual appraisal of City of Philadelphia and Philadelphia School District Bonds. ment of Florida on advantages for relocation businesses new or establish¬ Industrial Development Service, & Light Company, P. O. Box 3100, Miami Power — 32, Fla. Insurance wishes he the Industry—Bulletin—John The Legg & Company, 22 Light Street, Baltimore 3, Md. Harold B. Smith SECURITY TRADERS has Each ASSOCIATION called ^ < once. immediately direct to Edward A. publication topics of special to serious-minded investors. Copy F on ESTABLISHED Members New usual. ONE WALL ^ Security Traders Association of New York Final Standing 1st Half of Season Are as follows for STREET, NEW YORK 5 Bridgeport St. Louis Inc. (STANY) Bowling League: (Capt.), Gold, Krumholz, Wechsler, Gersten (Capt.), Farrell, Clemence, Gronick, Flanagan— Bradley (Capt.), C. Murphy, Voccolli, Rogers, Hunter Meyer (Capt.), Corby, A. Frank^l, Swenson, Dawson Smith. Krisam (Capt.), Jacobs, Barrett, Siegel, Yunker.. (Capt.), Bernberg, H. Murphy, Whiting, McGovan.. Cable Address: "WALKERIAN" 54 49 Established 45Vfe H. Hentz & Co. 43y2 Members New 43 York Stock 5 Cy Bies Stock Exchange New Cotton Exchange 40 Commodity York Chicago New Exchange, Board Orleans 38 and Life, Fire and Casualty Insurance Stocks—Annual review for 1955 showing individual market performance of 70 issues— Walter C. Gorey Co., Russ Building, San Francisco * other Bernie Weissman Russ 4, Calif. 35 N. Y. Cotton Chicago exchanges Exchange Bldg. Detroit • Jack Barker • Pittsburgh • Coral Gables • Hollywood, Fla. Beverly Hills, CaL Geneva, Switzerland 201 Junker Inc. Trade Exchange NEW YORK 4, N. Y. Point Club Miami Beach 203 of Cotton 35^ 221 Jack Manson Exchange American 41 38 (Capt.), Kullman, Werkmeister, O'Connor, Strauss.. Leone (Capt.), Gavin, Fitzpatrick, Valentine, Greenberg 1859 47V2 Kaiser Club Hartford Providence Points t Serlen Point 1900 Stdck Exchange York White Plains Team: Six-Year Economic Program. request G.H. Walker & Co. Roob, Salomon Bros. & Hutzler, 231 S. La Salle St., Chicago 4, Illinois. Inasmuch as the hotel situation is critical 200 Research our ». Topol (Capt.), Eiger, Nieman, Weissman, Forbes.. Donadio (Capt.), Brown, Rappa, Shaw, Demaye_____... New York 6, N. Y. and 1-chome, Tori, Nihonbashi, Chuo-ku, Tokyo, Japan. Also in the same issue is a discus¬ sion on Amending Foreign Investmnt Law and Japan's investment of the National Committeemen and Alternates who names Investors Digest way, month interest for Growney (Capt.), Define, Alexander, Montanye, Weseman.. Leinhardt (Capt.), Bies, Pollack, Kuehner, Fredericks Japan's Motion .Picture Industry—Analysis in current issue of "Investors Beacon"—Nomura Securities Co., Ltd., 61 Broad¬ the together with Department discusses in this Investment Opportunities in Japan—Circular—Yamaichi Secu¬ rities Co., Ltd., Ill Broadway, New York 7, N. Y. (Canada)—Monthly bulletin—Wills, Bickle & Company, 44 King Street, West, Toronto 1, Ont., Canada. our assesses prospects for year, with attractive will represent each group at this meeting should be filed at Committeemen should make hotel reservations Barker survey selected list of securities to He does appreciate this proof Jolley, Robinson-Humphrey Co., Inc., Atlanta, President N.S.T.A. Manson C. new a "Chronicle" January issue of business could SECURITY TRADERS ASSOCIATION OF NEW YORK Certificates—Semi-annual Florida—Information He Outlook—Bulletin—Seligman, Lubet- Co., 30 Pine Street, New York 5, N. Y. Equipment Trust The timely personally, but since this is to atttend. * as Investment & re¬ possibilities for 1956. Committeemen Co., .J Bruns, Nordeman & Co., 52 Wall Street, New York 5, N. Y. Drug Industry — New Booklet Harris, Upham & Co., 120 it Broadway, New York 5, N. Y. Economic OUTLOOK and has an organizing meeting of all National Monday, January 30, 1956*. The meeting will convene at 10:00 a.m. at the Drake Hotel, Chicago, Illinois. This will be an open meeting and any member of N.S.T.A. is cordially invited New York 5, N. Y. Canada—Monthly bulletin—Toronto Stock Exchange, 234 Bay Street, Toronto, Ont., Canada. v messages Smith that he is KIM. 80, 1955—Atomic Development Securities Co., Inc., 1033 Thir¬ W.f Washington 7, D. C. way, with Mr. possible he has asked let them know. tieth Street, N. Bank him illness. recovery. thank everybody on atomic map his excellent an Cor¬ Carbon Fusion mentary inundated during turned poration, 30 East 42nd Street, New York 17, N. Y. Atomic Smith, Pershing & Co., wishes home (15 Fenimore Avenue, Garden City, N. Y.) from the hospital and is making Plastics—Booklet and Processes"—Union Carbide and have gifts the following literature: Chemicals Gases, Carbons, "Products and B. to thank the many friends from coast to coast firms mentioned will be pleased understood that the SECURITIES .... Harold is Thursday, January 19, 1956 NSTA Notes Dealer-Broker Investment It ... Amsterdam, Holland 201 New York City Bank Stocks—Year-end comparison arid anal¬ ysis of 16 issues—Laird, Bissell & Meeds, 120 Broadway, New York 5, N. Y. 1001 _ Charts—January Year-End Edition of Graphic Stocks showing monthly highs, lows, earnings, dividends, capitalizations, and volume on virtually every active stock listed on New York and American Stock Exchanges, covering 12 full years to Jan. 1, 1956—complete with dividend records' for full year of 1955—single copy $10 yearly; (six revised isues) $50r—F. W. Stephens, 87 Nassau Street, New York 38, N. Y. NATIONAL d'AVIGDOR of COMPANY in the National Quotation Bureau yield and National market Quotation performance Bureau, over Inc., Averages, both a 46 13-year Front York 4, N. Y. as period Street, Office: West 26 in Uganda Bishopsgate, London, E. C. 2. we • — (London) Brancht 13, St. James's Square, S. W. 1. Branches in India, Pakistan, Ceylon, Burma, Aden, Kenya, Tanganyika, predict: Fuel injectors will replace buretors in automotive Uganda, Zanzibar, and Somaliland car¬ Protectorate. Authorized Capital engines within two years. New Paid-Up Reserve Fund and also ce undertaken recommend for speculation: ac o £2,851,562 €3,104,687 description of exchange business. and Executorships The Bank conducts every banking we ..£4.562,500 Capital Trusteeships 139 and End CO to page Government Colony Head Street, New York 15, N. Y. on the to Kenya Petroleum Situation—Review—Chase Manhattan Bank, Petro¬ leum Department, 18 Pine Continued INDIA, LIMITED Bankers Over-the-Counter Index—Folder showing an up-to-date com¬ parison between the listed industrial stocks used in the DowJones Averages and the 35 over-the-counter industrial stocks used BANK Dealers in >- SAATY FUEL £ For Banks, • UJ Brokers & Financial Institutions •— - Y INJECTOR CORP. on 385 Over-tHe-Counter Securities Nationwide coverage through private wires to— ' h-! UJ. MORTGAGES Common Stock Dependable trading markets • REAL ESTATE UNLISTED SECURITIES UJ — EC Chicago Information available <t on request. £ ^.Dallas Union Securities Co. Baker, Simonds & Co. Grand Rapids 111 N. Y. Security Dealers Ass'n Broadway, New York 6, N. Y. Telephone King & Qo. Hartford WOrth 2-0510 Coburn and Middlebrook Inc. Los Angeles_ ,—Harbison & Henderson Philadelphia fXomxtra ^ccxtxitics A. Riecke & Co. Inc. Pittsburgh— DEPENDABLE MARKETS Legal for Savings Banks N.A.S.D. and Trust Funds in Broker and Dealer . Fusz-Schmelzle & Co. New York Material and Consultation TROSTER, SINGER & CO. Trinity Place, New York 6, N. Y. Through The Years Dependable to Japanese Stocks and Bonds NY without obligation Broadway, New York 6, N. Y. Tel.: BOwling Head Green 0»Yice 9-0186 Tokyo ' 7% Maturity Security Adjustment Corp. 1-376 61 — To Yield Over on Members: N. Y. Security Dealers Association 74 BONDS ®o., Xtrt. Member Arthurs, Lestrange & Co. St. Louts HA 2-2400 SECURITIES CORP. CO : , C. H. TIPTON Members CO Detroit — </> Gottron, Russell & Co. Dallas ★ I— Glore, Forgan & Co. Cleveland BONDS — TRiangle 5-5055 DEMPSEY-TEGELER 4 CO. 16 Court We Established 1935 Street, Brooklyn, New York City Buy and Sell All Securities Volume 183 Number 5460 ... The Commercial and Financial Chronicle (269) farms. The average investment on The Changing Credit Picture in Agriculture at southern of age Governor Shepardson stresses well as as a "way all i the of problems of adequate estment n v and operating capital, pro- duct ion -J. mar¬ ls tivity the other in¬ dustry, in ad¬ any hazards had have thought of of agriculture industry and if they were separate and distinct economies, each with its own peculiar char¬ acteristics. Too frequently we have not fully appreciated that the developing trends of recent as to a situation in have led the farmer and the city are between similarities the which producer fully as striking as the differ¬ ences. There brought by about and technology was a team, a time a when wagon, a a cow, a a and ness to work. The increased pro¬ ductivity to which I have referred has not made only possible, but the enlargement of the necessary, family farm unit if the operator is to make the most efficient use of technology and ma¬ con¬ ing The value land frontiers and increased the an production re¬ To much a greater extent the past, credit, one properly of the tools by in 1954 averaged about four times which farmers the 1940 level, or $4,300 compared with $1,050. Expenses have re¬ ate today's efficient We should expect mained acquire and average in these debts per borrower declining farm larger than particularly to meet which are also increasing from year to year. prices and. have now started to rise again as many of the items purchased by farmers begin to re¬ flect the price increases being converted to new types of These omy. their families the on Neither does it include ating capital current necessary cash expenses, items two farm. the oper¬ well add another $8,000 to $10,000 to the average. Usually this large capital investment on a may in farm must be ob¬ and controlled tained recent by one in¬ at the levels high of years prosperous with prewar, compared tively higher than rela¬ farm in¬ are gross of dollar gross receipts this will be smaller than for any Other year of record except in the depths of the depression in dividual. year Capital Needs of Agriculture Farmers' net income will be 1932. farm The whole for or of in the past, beginning among farmers on by Gov. Shepardson be¬ National Agricultural Credit Conference of the American Bankers As¬ sociation, Chicago, 111., Dec. 2, 1955. ♦An address the 4th 000 in 1954, ranged from of $25,000 for dairy average of over $100,some grain producing for operations. farmers' credit needs termediate are act most the in ment. I feel this is one of the most important areas farm lending of today. We have noted the relatively rapid rate of farm mechanization. Fartn machinery is a semi-perma¬ technological revolu-1 about 32% of their gross compared nent type of investment which agriculture of the last 15 with 46% in 1947-49, and 36% in; produces income over a number years is reflected in these figures, 1940. This smaller share of gross of years. Just as the income is re¬ as well as the effect of the much emphasizes not only the cost-price ceived over a period of years, higher price structure of the econ-r squeeze of recent years but also similarly a loan to purchase such omy. With the increases that high cost structure facing farmers have occurred, the capital needed machinery should properly be re¬ and the shift that has occurred operations ment in in the dollar invest¬ machinery and equip¬ ment. Before the war, the average the biggest that note increase in operating expense is in the cost of depreciation on machinery and paid over a period of years. Ma¬ chinery is only one of several im¬ portant investment needs that are neither fixed capital, as land, nor current operating crop of expense. capital, such land, farmers are turning more more to making their present holdings more productive. and land Many soil conservation measures and irrigation systems also re¬ in this country — both small and large farms an about $400. Today the machinery $3,100, about eight times the 1940 level On a typical commercial farm outside the South the necessary machin¬ inventory ery and equipment may be valued the The Agricultural Credit Situation averages What lenders farm are of the the to implications to changes to case of the farmer who needs change his farming operation a new type better suited to in great market conditions, to Continued capital needs and in produc¬ on This announcement is neither an offer to sell nor a solicitation of an offer The offer is made only by the Prospectus. to buy any of these Shares, January 17,1956 NEW ISSUE 263,771 Shares Continental enlight¬ when maintain a sustained program of investor rela¬ Copper & Steel Industries, Inc. you which ♦ * penetrates the financial opinion leaders to the in¬ vesting public. Common Stock (Par Value #2 per through Such program a We- have know-how. skilled it. is professional, team Our takes v Share) Stock, the right to subscribe The Company is offering to holders of its outstanding Common for additional Common Stock at $10.00 per share for 263,771 shares for each five shares ing to at the rate of one held of record at the close of business on January 16, 1956. The stockholders will expire at 3:30 P.M., Eastern share offer¬ Standard Time, on February 2, 1956. experienced. and Five cf our senior associ¬ security analysts, ates are and we Subscription Price $10 per Share think and talk the language of the invest¬ ment community. We' invite No consultations. obligation. Prior Stock to at the Underwriters may offer shares and pursuant to the terms and conditions set forth in the and after the expiration of the Warrants, the prices Copies of the Prospectus may undersigned may of Common Prospectus. be obtained from the undersigned only in such States where the legally offer these Securities in compliance with the securities Allen & Incorporated laws thereof. Company Auchindoss, Parker & Redpath P. W. Brooks & Co. GARTLEY & ASSOCIATES, s INC. Financial Community Relations Share Owner Communications 68 William Street • New York 5, N. Y. as With the high cost including equipment, further emphasizing quire and merit longer term cred¬ it than is usually available. — had the importance of volume per unit. A similar situation is found in investment in these assets of farm self-interest tions for in¬ of invest¬ term types tion in YOU, AS MANAGEMENT, ened units (3) An increasing share of as In fact, farmers' net return come. per expenses, think to farmers occurring nonfarm econ¬ Production - tomed will be much have been accus¬ we South, an oper¬ enterprises. that average farms to fore of investing and increased this broad so This is especially true borrowing used, must be farm per knowledge production sources on typical commercial family-operated farms outside of largely the result of expand¬ 1900, was Prior to 15 years. past (2) sacrifice, build himself chinery. As a result, the capital has advanced through¬ requirements have become stag¬ out our history but the advance gering in terms of our former has been greatly accelerated dur¬ standards for farm credit. the expenses his than in and, by long hours of hard sumption ing Production modem and decisions. per worker in the agriculture in¬ ffom home produced to purchased dustry now exceeds the capital power and supplies. With increased required in manufacturing and overhead in terms of a farm and a home. That condi-, capital in¬ other off-farm activity. tion no longer exists. vestment and increased operating Today the In looking at a breakdown of farmer must have technical costs, the need for increased effi¬ "know-how" as well as integrity, these figures, one finds further ciency and increased output per and he must have access to ade¬ reflection of the drastic change in operating unit is obvious. In this quate capital as well as willing¬ farm production methods and connection, it is interesting to stead modern human for output Farm produc¬ work Gov. C.N. Shepardson years we years de¬ sack of seed and enough determination could move onto a government home¬ to a more that the average farmer frequently finds himself in need of expert items that farmers must purchase to produce at lowest possible cost. and per man-hour science plow, and contend. For acre been with man farmer has al¬ ways per increased to of value you expenses part, this increase in investment and, in part, the increased quantity and variety of other astounding advances in agri¬ labor. of the which due cultural with nature a and the substitution of capital for the to dition with even of 28% in farm population. increase is almost has and confront 35% latter solely and salesmanship that science an crease This t s, e From 1900 and technology increasing role as land frontiers diminished. During the past 15 years, with a fairly stable acreage in cultivation, output has 1940, played increased effi- ciency, to in and modern household equipment, which are almost an essential part of the farm equip¬ ment, if we expect to hold our capable, ambitious young farmers and of life"—an industry fraught with assistance. dwelling worker than in manufacturing. Discusses the increasing demand by farmers for intermediate credit and the role banks should play in granting loans of this type. cultivation. the follows: complex enterprises that farmers manage now require a range of , in physi¬ The situation as (1) The much larger and skills capital used in farming—the land, huildings, livestock, and equipment. They do not take ac¬ of expenditures? be summarized can needs of $6,000 and it is continuing count values, know, the cash operat¬ have increased great¬ ly since before the war, reflecting, cal per major industry As ing increase. These figures refer to the the national importance of agri¬ culture, and says the trends of recent years affecting the farmer and the city producer are strikingly similar. Points out the technological revolution in agriculture in the last 15 years has increased the need of capital by the farmer to a greater acreage in the $23,000 per farm in 1954, nearly four times the 1940 aver¬ to a times that of 1940. reduced to about The Federal Reserve System dollar the current investment in machinery and equipment is nearly four national average, it still amounted or tion Even in terms or more. constant small farms these of $10,000 While the large number $20,000. Member, Board of Governors Agriculture has truly become much was smaller, ranging from $10,000 to By CHARLES N. SHEPARDSON* degree family farms 9 Bernard Aronson & Co. Goodbody & Co. Abraham 8C Co. the page re- 79 \ 10 The Commercial and Financial Chronicle (270) An The Rising Tide of Treaties and Federal Domestic Guaranties By JOSEPH { redeem U. S. currency into gold in our be in a an "Advance peared in the "San Antonio Light" of Nov. 27, 3951, bearing the Tide." "The Rising caption the to Pic¬ Veale, tells like not tary The court's decree. us: historical, P. "When that, during the last 3,000 gulfed there an to growing pile foreign of treaties and agreements. concluded. diffi¬ culty, con¬ The aloft with her right hand the J. M. Hornor lib¬ of torch What Is she intently examines the Declaration of Independence. Four years later the tide con¬ as tinues to rise. In fact a Treaties a of of lasting a which peace, parties are the circuit Court a the compact is an analogy to Our government has bonds payable in gold. Claims the repudiated "If the great Government United States authority is of that our in in a a and dependent Webster, agreement an it has words or were of the private cor¬ cynically a repudiated engraved tl$e its bonds." upon Pottage, by Garet Garrett, page 8. United contract, The parties and an agreement exchange of promises. the will the on requirement for of makers be now valid promise. a or of faith shall completely. end American Stock Exchange 18 tion, Street, 8r Boston h/hh!,;:, h;; ' these been questions immediately arise. "In been large. much greater 1954 number the IIow Great Our our RAILROAD SECURITIES Leased Line Bonds Our Monetary Today than so-called of liabilities pre¬ Social dollars under Preferred furnishes government in today is of the order of magnitude of our total national debt as reported by the Treasury." pay Our as- now dollars, and thus 1955, "As We taxes to are Treasury taxes like be. paid internal generally, and in marked not ear¬ There are penalties for non-payment."—Hel- vering vs. Davis, '635. * 301 U. 120 Broadway following with Dr. forcibly pot are now with enues. to caps the at pay i.*. national debt conventional sailors, Private wire to Manion Founded Philadelphia However — UNDERWRITERS — DISTRIBUTORS OF manently. - American ises used deal been on promoter in it then the public to sell this incorporated by a NEW JERSEY MUNICIPAL recently jail."—Last two from L. paragraphs H. Hume, Bankers Boston Stock Exchange ? Association Stock New York - Exchange State Bankers Assn. Investment Bankers Association AND Canadian Stock • Exchange AUTHORITY REVENUE OBLIGATIONS -O- 25 BROAD Boland, Saf fin & Co - 20 PINE ST- Bell ■ i . '• • \ ♦ Boston, Mass. Established 1920 NEW YORK 5, N. Y. ■ft" TELEPHONE WHITEHALL System Teletype—NY 1-535 3-3414 » * , . ; I • • s STREET, NEW YORK 4, N. Y. ....... » \ • Bloomfield, N. J. Washington, D. C. • J - " v • • his . ' • • . Princeton, N. J. Oil City, Pa. • of a North Canton, Ohio, to the Editor, The -.v-. > American stock been matched up with Co. Midwest - Exchange a prospectus; and had 1842 Exchange Stock * "Had the arguments and prom¬ MEMBERS' New York Stock or the spent, —c*— ORIGINATORS for hotel Congressman's fare some Europe. for Shoreham point is they are gone—and per¬ letter Laidlaw & • rev¬ They may be spent to buy over-priced lunch thrown into the N. Y. Teletype NY 1-724 view: other - Federal all ; Telephone REetor 2-4949 619, corre¬ Manion's Common New York 5, S. page and Unlisted Investment Stocks revenue are way. any the into - performance, he would still be in approaches $300 billion, Dr.. Clarence generally."— I . of internal- . this program ■> ChronicleAug. 4, See It," page 18. principal media of exchange promises to Guaranteed Is Integrity? Treasury like Machine Company vs. Davis, 301 U. S. 548, page 574. 2nd.—"The proceeds of both to billions of additional the States collections ity taxes years ago, our govern-] liabilities arising there¬ are into go revenue —"The Commercial and Financial DEALERS IN consti¬ "The proceeds of Social Secur¬ any mended testing the cases United The viously to last year. * the sponds Security system was revamped in such a way that a staggering guilty of hav¬ have two lected, /'/<' ,/;/■■/ , Dishonesty Involved in have from Because of this, some the System Called "Social rrent's ing broken faith until that breach Exchange ' Security" Validity promise of persons the to Since Social Security's founda¬ V that is considered, Certain Our one as '* <r , us Chestnut 101 letter a from John S. Codman, ers Mass. >'■> 5 from 6, page publis1 the United States of America, have the ability to give in ex¬ Peek Members New York Stock 27, we, person & August, 1955 Monetary Notes, No. treaty, which a Below are quotations from the opinions of the Supreme Court in Stewart "'...In ■ , . change Adams both, are maker's Con¬ The Requirement , be¬ of tutionality of the Federal Social poration, no bank would take its Security Act in 1937: name on a piece of paper, because 1st.—"The proceeds, when col¬ It consists in the government's dec¬ treaty arid its dec¬ cannot exist in the \ Commercial dif¬ no appears. laration of tween world's most emphasized treaties, ' cf of courts science. the On treaty. are nation between compact nation." considering here one requirement who gress appropriates money to pay it.—Tucker, op. cit., page 782. From the foregoing, a distinct fact that by exercise an Manion, Sponsor Manion Forum cf Opinion, South Bend, Ind. "The —The People's "When the as taxing power of Congress for the benefit of the general fund of the United States 18. page , laration defined to "be "A treaty may be daily occurrence, and this impels Constitution of the Tucker, said: Indeed the making a to be his "The Treaty? a United States," pages 721-722, the lamented jurist, John Randolph foreign treaty or of an inter¬ national agreement seems almost of treaties validated was merely Constitutional istic Coercion?" by Dean Clarence war years.'" of the and in advertising savings States render judgments against bonds as the best of investments, through the fractional period since the United / States there is/v no our 1860 has not been something to government is not honest as method of enforcing them and the' excite great optimism. long as the dollar is not redeem¬ judgment is of no avail until Con¬ able in gold.' "—Quotation in the tinues to hold erty individuals such instruments. There is The average time they .352. durability it Court is currency Federal Security Act was passed by the Supreme Court in Financial Chronicle " Aug. 4, 19j5, 'Between peace. remained in force is two the goddess 13 years of been of upon "sound" as irredeemable Soahr — international With have one Neverthe¬ original unavailability of any better Treasury "—"The Commercial and instrument."—Excerpts Financial Chronicle," July 28, from an article by Dr. Walter E. 1955, "Social Security or Social¬ ference, said the Court in United the States v. Bank of the Metropolis, 15 pet. 377, 392, except that the year 1500 B. C. and the year 1860 States cannot be sued A. D.,' he writes, 'more than 8,000 United Perry v. treaties of peace each intended without its consent." to remain in force forever were United States, 294 U. S. 330, page by immense the 1937, currency currency, and it is dis¬ honest currency unless its issuers confess bankruptcy and point to . Jacques years, when Social unsound United the constitutional erty, half en¬ estimated less monetary Statue of Lib¬ has ad¬ easily collectible form of constant¬ ly increasing taxation. Assistant Secretary Treasury refer to this ir¬ "An great So¬ never vertised it to the people as a slick, currency; com¬ "The Novicow, 'The promoters of the cial Security deception cannot be met without Con-, the the is tured the and redeemable States, with authority, makes contracts, it has rights and incurs sociologist. responsibilities similar to those of John the dollar. not redeemable in gold, are the cf promise a gold, the Federal-So¬ concerning cial Security system: unjust condition... indi¬ an in standard our Thursday, January 19, 1956 . srid except in foreign lands, a gravely Yet the Secre¬ the in a individual redeemable They gress' consent. Barbarism," page 8, Frederick author, rency government's promise contract is sult of In his been durable. never like treaty, that substance of i3 Government's . the holder of such these constitute cur¬ media facts The first to conveys , re¬ in a contract; for, unlike the latter, the first is not enforceable solely as the re¬ failure to and the "dishonesty" involved have on vidual's Social Security System. striking cartoon by Gales ap¬ ♦ ' , with one or more, de¬ conscience. The second is that this a : important ^Federal of mand A two promise in • here analogy observed. our pends made to the people. Cites our fulfill its guarantees, to should compact Author points out the inconsistancy of binding nature of intejnational treaties and the failure of the Federal Government to i ferred that Analogy the see promise MOSBY HORNOR yJiV; '*•£/Sail Antonio, Texas f To . . • Montreal, Que. Toronto, Ont. Volume 183 Number 5460 The Commercial and Financial Chronicle ... (271) Wall Street Journal, which was published therein, Aug. 4, 1955. Conclusionv As have we analogy between in : K is there seen, an cisco and for action in Protests have our been heard Supreme and be to ignored by to seem pendence overlook de¬ both of the new promises asked of to be be present treaties by others us offered supported, D. de¬ or ' ■' to serve held two i;.;' - " * • • . '""I,-. ( , C. has become McCune & C. connected with ST. LOUIS, Co., Third Na¬ offices New a at E. Booth, Jr. is now and Boyce — Richard connected with Nemeth the New York of west City. bers and Stock Exchanges. the Governing Board two-year members terms. the of This is under an no offer circumstances to buy, to or as a The be construed solicitation of Berl as an offer is made only by offering of these securities for sale, an offer buy, to means any or as of such securities. of the Prospectus. NEW ISSUE Carry¬ Board are ' $3,000,000 & Sons, and Ronald E. President of the '"Ex¬ as is validity in the prom¬ following to on Lear, Incorporated 41/4% Subordinated Debentures, due December 1, 1970 the for the serve Nominating put ourselves in Convertible current year: Marco F. Hellman of a mand evidence of pletely mending faith, among ugly Caution in validity by our own which that us com¬ D. Berl of Edwin D. Berl & Sons; are the two direction to employ Stanley R. here. greatbr thus bring about of Mark Redemption Dated December 1, 1955 C. Elworthy & Co.; M. J. Duncan of V. generally in making treaties, and Dickover Calvin E. Duncan & surely care their Through November 30, 1965 Unless Called for Previous J. Barth & Co., Chairman; Edwin breaches mentioned ones would induce position to de¬ Committee Co.; William Murphy of A. G. Becker & Co., Price Incorporated; and Scott H. Stew¬ lowering 103% Plus accrued interest to the date of art, Jr. of Shuman, Agnew & Co. present dangerous rising delivery Immediately following the An¬ tide. a nual • Meeting, the new Governing Copies of the Prospectus may he obtained from the undersigned in those States in which the undersigned may legally offer these securities in compliance ivith the Securities Laws oj the respective Slates. HA,f V )• William R. Staats & Co. Smith, Barney & Co. January 17, 1956 Shearson, Hammill Members New York Stock and other 6 Co. Exchange Principal Stock and Commodity Exchanges NEW ISSUE Investment Securities Research and 14 Wall Street $7,800,000 : Advisory Service NEW YORK Chicago, Burlington & Quincy Railroad Equipment Trust No. I of 1956 522 Fifth Avenue 3Va% Montreal Chicago Santa Barbara New Britain * La Jolla Newport Beach Springfield San Antonio Beverly Hills Los Angeles Pittsfield Memphis Hartford Buffalo LaCrosse Pasadena Middletown Dallas Equipment Trust Certificates To he dated February 1, 1956. To mature $260,000 each February 1 and August 1 from August 1, Houston 1956 to February 1, 1971 Basle (Switzerland) Issued under the Philadelphia Plan with 20% cash equity MATURITIES AND 1961 YIELDS 1966 3.05% Aug. 1, 1, 1962 3.05 Feb. 1, 1967 3.125 2.90 Aug. 1, 1962 3.05 Aug. 1, 1967 3.125 1958 2.95 Feb. 1, 1963 3.10 Feb. 1, 1968 3.125 Aug. 1, 1958 2.95 Aug. 1, 1963 3.10 Aug. 1, 1968 3.125 1959 3.00 Feb. 1, 1964 3.10 Feb. 1, 1969 3.125 Aug. 1, 1959 3.00 Aug. 1, 1964 3.10 Aug. 1, 1969 3.125 1, 1960 3.00 Feb. 1, 1965 3.125 Feb. 1, 1970 3.125 Aug. 1, 1960 3.00 Aug. 1, 1965 3.125 Aug. 1, 1970 3.125 1, 1961 3.05 Feb. 1, 1966 3.125 Feb. 1, 1971 3.125 Aug. 1, 1956 P/J fff/orA ffffac/,- /iev\ Sffmertean S/hteAt andc(/te* Aug. 1, 1957 2.85 Feb. Aug. 1, 1957 e/ty y (%/} 2.80% Feb. 1, Feb. 1, (orer/umye Feb. 1, (ffxc/anye, Feb. /ecrdi'ny, ffjccc/ianyjel Feb. Stocks • Bonds Commodities • Jl These Certificates received war/ft 65 j90 A Illinois, Chicago, • Qaane fZ/rceO, j\< m tf/orA '/3, <j\( Q/. are offered subject to prior sale, when, as and if issued and subject to approval of the Interstate Commerce Commission, Salomon Bros. & Hutzler Dixon, Kankakee Flint, Ohio, Toledo Paris, France • Drexel & Co. • Michigan, Battle Creek, Kalamazoo • Wisconsin, Madison Tennessee, Memphis (Cotton) • London, England Caracas, Venezuela • Bueno3 Aires, Argentina • • • Stroud & Company Indiana, Kentland Incorporated Grand Rapids, Union Securities Corporation Pennsylvania, Philadelphia, Connecticut, Hartford, Danbury, Meriden, New Haven, Torrington, Waterbury Bay City, 6, ay, us, 3.125% fjtyaya, j\fw ty/or/,- 20, *A(ty/. 30 Bethlehem by January 19,1956 W. are Reinholdt & Gardner, 400 Locust Street, con¬ securities business from 88 Morningside Drive, York Mo. City. The Exchange members elected Necessary of ducting tional Building. ises given us in any treaty, let us very (Special to The Financial Chronicle) Avenue, Clarence E. Booth Opens Clarence eron Park Meyer (Special to The Financial Chronicle) is offices at 270 New York DAYTON, Ohio—John J. Cam¬ during serve from 2 With Reinholdt Gardner Corporation is en¬ securities business . Nomi¬ a Agger gaging in a Agnew of Shuman,, Co., was re-elected of Kaehler, change. fended. of The George W. Davis of Davis, Skaggs & Co., Warren H. Berl of Edwin or new ones by ourselves cannot; justified, Agger Corp. Opens its year. serve over be to one to time, therefore, in and as H. & members of the government contracts and treaties. At was Board to, serve Richard P. Gross of Stone & Youngberg, Joseph A. Johnson of Stern, Douglass & Co., Inc., and George J. Otto of Irving Luncborg & Co., were elected for ad- the conscience on Board Chairman [■ ministrative and legislative bodies. These first meeting Joins McCune Co. Chairman of and the election of William con¬ our , Calif.—The Exchange election Agnew dishonesty shown here to be in¬ tinues Stock nating Committee to the ensuing year. lost volved, glaring though it is, FRANCISCO, Governing but the Court; ' r, . the years, this against its George W. Davis Vice-Chairman. of I" the Board, three members of the national agreement. Faith has been broken in the groups of contracts mentioned. held re-elected Annual Meeting of the San Fran¬ by our Federal Gov¬ one given by this government in a treaty or inter¬ ernment < * promise given a Exchange Elects Officers ! SAN contract a Board S. F. Stock 11 mem¬ Mid¬ 12 (272) The Commercial and Financial Chronicle have ways we Fiee World's since Capital Needs Dating Next Five Years fruitful years ing Funston $90 billion envisions capital required for years' per capita growth. new world assist U. to Man-in-the-street capitalism and and leadership role. Foreign investment world's S. growth depends a giant his time, who boiled down the of man once, complexities of world a trade to simple truth. He said: ". very . a A . take must of some B's tmmmm,mmzmm, but will not B It fear it. quick lesson is unique a's m i e r c history. was ary G. Keith Funston with cool, common to find "An the phia, we would another address World Jan. by Affairs 13, free as an of with all that his for joke in a incisive sumed it. be hard put who man Mr. left Funston Council of so about it was two Franklin's simple B's pro¬ "A buying duce" sets in-perspective one of the most haunting of our 20th century problems — world trade and the free world's job of living together. World Picture Shows Trade and It Philadel¬ the is a curious course will $90 need new ex¬ billion of we 1o extent maintain the recent growth in per capita output. ■ ..,, are there the prospect that is with American a we and have that such pect to boom help ever leadership us—anal move underdeveloped Continued goodly a hopefully on The Members of the New as¬ majority great White, Weld been have and of than of world-wide a that search has national search become for sary people others than matter shall we comfortable any for that poor We so in securities know, in Natural Gas again be never long as We maintain active markets poor rich, be flourish. can fact that be is to to be necessary can it nations others Principal Exchanges Street, New York 5 policy. some that so commentary on of history that in some Co. Exchange and — a We have learned, in the course our growth, that it is not neces¬ of Other 40 Wall & York Stock there as of Companies is desperate want in the world. This has Historian prompted Toynbee to predict Arnold the Boston 20th century will be remembered not for the conquest of Los for disease, Chicago Angeles Philadelphia San Francisco Hagerstown or Minneapolis New Haven Providence ' * London Amsterdam been the first age since the dawn of civilization dared to make the in which people ... think it practicable benefits of available for the to civilization whole human race." have We F. S. MOSELEY & CO. that trade ESTABLISHED .1879 real strength benefits MEMBERS New York Slock Bo Aon Stock Exchange discovered, road to to from • be gained. flow of goods, know-how arid all, this If capital, would MUNICIPAL SECURITIES of j WORCESTER • PHILADELPHIA • INDIANAPOLIS SPRINGFIELD * is H I R SC H world our that, despite fears hopes our are window have have 25 dis¬ America BROAD Telephone: HAnover many STREET, NEW YORK 4, N. Y. 2-0600 Teletype: N.Y. 1-210 to come 1636 many Eye St., N.W., Washington 6 Tel: materialized National Keyser Building, Baltimore 2 8-2545 LONDON. ENGLAND confidence in the adage Tel: the on .. . Representatives' D'rmct Wire Service Office4, Lexington 9-7861 GENEVA • AMSTERDAM New. %.ork, Washington and Baltimore t - "when the world catches sneezes pneumonia." All around world trade — restored, longer plagued by the fear expressed CO. expectations. Europe, our economic no & Members New York Stock Exchange Ond Other Exchanges we our naught. On the other hand, of • view single a recent our its CHICAGO us , see beyond ; opportu¬ to appointment since Geneva, COMMERCIAL PAPER • The presents could we through AND Corporate and Municipal Securities clear way Underwriters and Distributors CORPORATE in and prosperity has peace enormous. NEW YORK A Midwest Stock Exchange Exchange Underwriters, Distributors and Dealers mutual emerged; It lies through the two- nities • the American Stock Exchange above BOSTON finally, relationships' draw their us we see upswing, for¬ eign investments growing, under¬ developed Underwriters — Distributors their countries being pressures Dealers : and of PUBLIC UTILITY, RAILROAD INDUSTRIAL and MUNICIPAL held being achieved. / i But don'L of need first 115 Broadway New York 6, N. Y. l Tel. BArclay 7-8800 that is every that have it of that vision ahead are edented is in is The spreading globe. the free of. amounts The to take at the to The world years unprec¬ of", capital Stock SECURITIES that the made going MUNICIPAL there about for heavy fixed investments. We have tried AND a venture capital is really the stuff the and DEALERS the seen inescapable. are that is us things corner second can¬ special any better life—and several vision ~ a CORPORATE look into the future. course, we are Exchange DISTRIBUTORS , Our window-on-the-world not, of vision Members New York Stock UNDERWRITERS, check, conditions for freer exchange people of the world Langley & Co. in foreign currencies into dollars vantage point to tell SECURITIES W. C. improving living standards, inflationary Exchange to EMANUEL, DEETJEN & CO. Members NEW YORK STOCK EXCHANGE MIDWEST STOCK EXCHANGE 120 Broadway • Telephone DIgby 9-0777 • • is ex¬ coun- page tech¬ has we at¬ in the next 25 years a see in can needed century for do—and there is tangible we underway—we supply that amount of investment But than evidence simply not equipped to money. materials raw And —f our undertake the job to a greater If ■. , raised. tempted. Well, unaided, the people of the world for be can self-interest world markets—demands that needed be it of national our splitting the atom, but for "having Investments Rising before 1956. as .over ing workable solutions to major economic pr®blems is nothing less some ago. that Americans know today that find¬ more now 20th world on he writing the Independence required, once materials raw our thrust humor truth He sense, and Franklin of might conceal for centuries vision¬ a he But plicable in A life our we manu¬ amount is throughout We find, for capital But the parallel with the past, think, ends there. The burden of I his greatness lies in the fact that his guidance is as pointed and ap¬ author that said Declaration would take of of is wasn't entrusted he A." The on our what Thursday, January 19, 1956 «. nology. editor, publisher, financier, econ¬ omist, scientist, philosopher and statesman. It is fitting and fortu¬ nate that your meeting takes place during a world-wide celebration be able to pay for what imprint an feed the not are goods critical to marking the 250th anniversary of Benjamin Franklin's birth. produce, otherwise deep lack factured (4) achievement of convertibility and U. S. disclosure standards. Points to NYSE's role in listing foreign securities. a ample, new basis for of scope five years. much the the the rest of the free world for the next • not • which we and was a old "have not" nation, though ways tiplicity; (2) expropriation laws; (3) discriminating tax laws, There in what elimination of (1) exchange rate mul¬ upon l.' is of the to existence is challenged. And once we find ourselves in many potent anti-Communist weapon as hopes estimate likely to be required again earnings totaled $2.5 billion. seen and question today that we are still badly in need of explanation and under¬ standing. We are still living in a Exported capital doubled to $26^4 billion since 1946 and 1954 growth abroad His most spent explain¬ America . There President, New York Stock Exchange Mr. day* were needs not" world. By G. KEITII FUNSTON* ' free world's maintenance of next five the "have the full circle come Franklin's . AMERICAN STOCK EXCHANGE COMMODITY EXCHANGE, INC. New York 5, N. Y. Teletype NY 1-1973 83 Volume 183 Number 5460.. .The Commercial and Financial Chronicle ' - (273) pressed doubt there could be onfe, on the- proposed postal" increase On this A head the of the Neivs * Y ' ^ ^ • f '* ; *.;■ that the- - budget Will be balanced. Yet there is little likelihood: that this postal increase wilT be grainted. : ' In this tight situation the Pres¬ . v,.-~ ' is. increase, in fact/depends President's^ claim .. •• ident; says there* should be some vying with each other as to which reduction of the national debt. At can give the ihost £?..•. J-/ ' a rate of $2 billion a year it would -is a saddenihg thing. You are not • A lot' of us had hoped, had even, take 100 years to bring it down shocked at the death of the loved expected, < that the Republicans to the size of debt that the Fed¬ .one because... while not "turning the clock eral government must forever .you'/hav e back," would put a stop to the maintain to handle social security, realized for a trend towards the Welfare State. or around $80 billion. " And for three years they seemed 1 long time" that. For the past several weeks it to be trying to do just this. But ■■>. i t h a d / t o has been apparent that the Ad¬ the President's budget is a com¬ •% come. Neverministration was turning com¬ f the 1 ess, plete capitulation. On the eve of it pletely around on, foreign and a national election the pressure t marks .the 1 military spending and on its re¬ was too great. It may be that the passing of an sistance .*1 towards spending for era. President, himself, has not yet schools and for health. Only a made up his mind as to whether :: It has long year ago, it made only token pro¬ he will run again. But there been pretty cap posals on the two latter in order - • of Reports of the Hoover Com¬ • and then in thernext breath asked a tax increase which is what for Likerthe passing of a very old loved one, the Eisenhower budget -- Fenn, Mr.—McGraw-Hill Bool$ Events, 1835 *;; Company, 330 West 42nd Street, Street, N. W., Washington 6, New York 36, N. Y. $4.25. D. C. (paper ),u $2.00 (quantity Policies to Combat Depression—A prices on request. -1' • ' mission—Human . K -- • " Conference of Mathematics- of Finance—Paul M.Hurrimel Charles and l. • . beck, Jr.—Second Edition—Mc¬ Graw-Hill Your ward N. J. the Future Strategy Business—Edited C. Bursk and Trade of by Ed¬ Dan Committee (cloth), $8.50. 42nd Planning Universitiesr for Economic Research—Prince¬ ton University Press, Princeton, Book Company, 330 Streets New York 36, n: y: (cloth), $4.75. ;; r West the -—National "Bureau See- . Union Library: • 1955 - H. . . . . UNDERWRITERS, BROKERS and DEALERS , apparent r. sooner ter •i be that or the party Carlisle b e;- to Bargeron the promote it has come. Welfare Both State. front to ministration eign and CORPORATE and MUNICIPAL SECURITIES and military posals that come have left since 1886 spending. with up its Demo¬ sitated, it is argued, by the Rus¬ sians stepping up of the cold war. the If rittt vwf Russians can make in¬ us W. E. HUTTON & CO. spending through ges¬ tures, it goes without saying that crease carry it on for another 10 years. .y,no surcease, our will be gestured to death. You wonder what has> become-of the we - Members New York Stock Exchange , * Republicans'- claim of prosperity wtll- be.towards increasing president, although not completely t without war. We don't have the paternalism with the two parties closing the door to a tax cut, exwar but too much of our preparation vent to war, upon to or MUNICIPAL knows NEW YORK whichever way you want war take it. this hasn't CINCINNATI Philadelphia * that leading exchanges pre¬ Secretary of the Treasury George Humphrey is sick at heart these days. He is claiming that he has accomplished what he came to Washington to accomplish, the balancing of the budget. But he INDUSTR1AL, PUBLIC UTILITY, AND for and other pros¬ perity, it would seem, turns RAILROAD • pro¬ cratic critics aghast. This is neces¬ . in^sljhe aid Instead it has P°sed that there be more of it, i! back^ Rather, the around hog. Similarly its dis¬ position was to slow down on for¬ *nsje?d of cutting down at this late date ®n.lorei^P ' 1S ?r?7 ??eru ls turned distributing went whole foreign A quiet the agitation. The agitawas not quieted so the Ad¬ tion - . citizen—his education, his health —is the particular concern of the Federal government; There won't be any turning trend in and I?ce,++- Now major political proposition that the welfare of the . Republican spending, it is about as New Deai>sh as the New Dealers themselves parties are! .now committed to the , the is domestic ac- ceptance of the New Dealers' philosophy of Federal spending to . that Eisenhower publicans forced doubt running again; and Mr. was clearly willing to go along with them in giving them a budget on which to run. On the la- Re-: -would no been Burlington, Vt. Baltimore Columbus, O. Boston Dayton, O. Hartford, Conn. Lexington, Ky. Easton, Pa. Lewiston,Me.. Biddeford, Me. Portland, Me. ac¬ complished, in any real sense. He has been up against a heartbreak¬ ing task. Now, it wouldn't be sur¬ prising if he eased out of the pic¬ SECURITIES ture and returned to his home in Cleveland. Business Laurence M. Marks & Co. MEMBERS AMERICAN NEW YORK STOCK STOCK EXCHANGE Man's EXCHANGE (ASSOCIATE) , Telephone DIgby 4-4000 Teletype NY 1-1109 Priuat* Wire 48 WALL STREET, Syttem to Officer in Principal Citiet NEW YORK 5, N. Y. TELEPHONE HANOVER 2-9500 TELETYPE N. Y. 1-344 \ - • Members Midwest Stock Exchange Do Right to Work Laws Hurt Help I - the National or Philadelphia-Baltimore Stock Exchange Economy?—Survey— Right to Work Com¬ mittee, 35 Rust Building, Wash¬ ington, D. C. (5 copies), $1.00. Economics of Feed Materials and Fuel Underwriters and Distributors - 5 Processing Problems — J. Underwriters and Distributors of Municipal, Utility, Industrial and Railroad Securities' Equipment Trust Certificates * Carlton Ward, Jr.—Address be¬ fore the 23rd annual convention of the Edison Electric Institute —Vitro Corporation of America, ' 261 Madison Corporate and Municipal Bonds 1 A<' r**VJ'• , •' *■ Avenue/ New York 16, N. Y. (paper), on request. ' .1 Education Equipment Trust Certificates tuelle, in Bank and Insurance Stock Department France—France Ac- Southern 221 Building, Washington, D. C. (paper), 25c. First Three Years of the Schuman 1 ~ Investment Preferred Stocks' ... ^. 4 > . Plan — Derek ^ — In¬ Economics of Great Britain, Bank for and Regulations in Settle¬ (pa- How\4o„ Save BOSTON BUFFALO • HARTFORD • PHILADELPHIA • On Division Nitrogen SYRACUSE (prices How to on Save $7.5 of Allied Billion a Philadelphia, Pa. Atlanta, Ga. • Dallas, Texas request). and cut your • Year Federal Individual Income Tax 25%: Condensation Grand Rapids, Mich. Rochester, N. Y. • • Chicago, III. • Aurora, III. Detroit, Mich. • Your Chemical & Dye Corporation, 40 Rector Street, Nep York 6, N. Y. CLEVELAND • Money Farm Income Tax—J. K. Lasser — Broadway, New York 6 Boston, Mass. Albany, N. Y. Per), 65 Other Offices Supplement 11— International ments, Basle, Switzerland Corporation Primary Markets in Equity and Senior Issues Sociology, Princeton University, Princeton, N. J. (paper.) ; Foreign Exchange Union Securities Q ternational Finance Section, De¬ partment Common Stocks Curtis Bok St. Louis, Mo. Springfield, Mass. • • Eau • Manchester, N. H. • • — A Bibliography — Industrial Relations Section, Princeton Univer¬ sity, Princeton, N. Jv (paper), $1.50. " ' " " ; - • . 13 • • San Francisco/ Cal. Buffalo, N. Y. • Claire, Wis. 'Muscatine, la. St. Paul, Minn. Williamsport, Pa. f • Columbus, O. Flint, Mich. * Pittsburgh, Pa. • * Scranton, Pa. Wilmington, Del. I 14 The Commercial and Financial Chronicle (274) The Marketing example, during the last 50 years alone,, the number in; marketing Revolution has increased against PHILLIPS By DR. CHARLES F. As ? ^ that individuals accounts for Perhaps ture for that a us the which in by Marketing tative place in our the term You see this day, the to¬ im¬ 56%. exactly in is greater than it even was f','' *'r Guest entitled "Good Business": store, I'd drive the grouches off my floor! If I possessed and Practices 'il v.,.'.; - '/■■■*■: that dur¬ we can n ; oc¬ I'd let never a shop some or substantial a ^ offend the gloomy folks who guy buy; increase Fifty years ago little attention was given to them. At that time execu¬ . . work, ; Nor let tives didn't worry too much about in in scientific ap¬ the thinking of those engaged marketing activities. in (3) Recognition that merchan¬ who draws my pay man a 0 drive customers of mine away. been revolutionary. Fifty got an idea of a product for which he thought there might be a market. He hired years ago a man couple of workers and began to a to come marketing policies. than revolution seen more a marketing problems is step in the right direction—and it marks a revolutionary change has Changing Marketing Policies ■ as to a today recognize the many, is an essential function of marketing validity of those lines of Edgar A.. marketing. Here again, the change ? '' marketing executives this tool proach experience was exceptional. dising or product planning or de¬ The majority of those engaged in. velopment, as it is referred to by ' ■ research, and while our re¬ techniques are still rather crude, the increased emphasis on search that available, it is ob¬ this percentage today that marketing research with tech¬ compared as nical dinner in another restaurant. But current comparable a 18 years ago. the turn it in out his Charles F. • Phillips . else came along with a better product; if the market was not there, he failed, and went back•, to his old job of selling for some¬ . performance of marketing Census figures make it one . - midnight oil worrying* about With courtesy, and make him feel their after-sale service policies;^ 0 t^at I was'pleaded} to'close the rather, if their product brokedeal, ' ' ' -. „' ' down, they would decide in each Because tomorrow, who can tell? individual case whether or not out of every . away ucts. from them with better prod¬ They have learned that to this avoid ber engaged production. in result ♦An Just States? this: Such For price policies. willing we to has better silks, lace, ■ . ; Or special ' in or place supplement existing lines. Repre¬ ... riJ merchandise produced., Comjieti-■< products only difference, 1 believe, is in the treatment folks receive! must be studied com¬ continuously, and contests ditional uses of and products itff automobile; that is,: merely begin with one model: and stick to it. be improved. ufacturer's All in all, the merchandising man¬ an have us policy. easy must continue cies j(2) More emphasis ing research. on market¬ discov¬ to with even result the poll-; our 20 years ago of trying customer is a direct to find out what wants and under called — as exemplified consumer by so- surveys—is but a changing conditions. It r small part of today's marketing be dignified for a company to t research activities. We also use policies and it to forecast sales, set quotas, practices—but we also need to re- r may Mto Or/* favorable most Greater reliance upon ad¬ as a selling tool. I will (4) not bore the revolutionary growth you with statistics vertising in recent become a major • member that there is dignified r>- tool for well goods consumers' goods. In fact, today it serves several as as purposes: (1) It aids in the introduction of As. than nothing.more... corpse! a set v result of all the thinking a measure standards for wholesalers and retailers, new salesmen's performances, test package products to the market through familiarizing potential Continued design, on page • outlook company have resulted. have been shall SOUTHERN MARKETS of not Immediate system gives instant throughout the Southeast and Southwest. quotations and executions are available to the even attempt to list all example, discussing which has taken tail field , could we hours the spand revolution place in the GARTMAN, ROSE & CO. re¬ alone—shopping centers, and self-service, the MEMBERS NEW YORK STOCK EXCHANGE self-election devepolmcnt of Equitable customers. and practices fact, so many changes that I In them, let alone discuss them. For direct wire we an mass retailing. Or MEMBERS AMERICAN STOCK EXCHANGE (ASSOCIATE) might, and profitably, devote hour the to impact of fashion marketing. But let me just emphasize four of these changes on EQUITABLE 1 Securities Corporation - . ,r DALLAS ATLANTA • • HOUSTON HARTFORD • • 322 Union Street Nashville 3, Tennessee .. * BIRMINGHAM GREENSBORO \ • • NEW ORLEANS PHILADELPHIA • • MEMPHIS JACKSON Two Wall Street New York 5, New York which I believe important to to you. be especially - (1) Increased recognition of the customer point of view. "C for producers' .marketing ; men c have given to their policies, major changes' in" SYSTEM to It has years. selling as of ad¬ „ • WIRE re-, vertising have .'traditional / the obtain sponse. what circumstances. But customer Instead, we; research adjust to existing line, and of tim¬ ing the introduction of new items In part, the greater bet recognition which is given to mar¬ successful marriedi; keting research today as compared long ago that this is not the key to a successful business. Our competitors won't let us follow such communication is job of one to marketing world. may ered )-JLjac/p j Well, this the key to a life, but most of \/ same ways successful a you jf»' replied; Recognition of this fact represents wasi a revolutionary change in the successful married life a produced in exactly the ^JfrMtsAy///e Equitable's extensive to learn methods by which they may ment his as SERVING be may held to obtain suggestions for ad¬ seeking constantly to im¬ prove his present products, of creating new products to supple¬ that PRIVATE con¬ , The devotee with . tors' *, • manufacturer the to determine their reactions to the-: . . pleasant words and smiling j eyes; of retailers, and wholesalers sumers, - prices, but it lies sentatives must be in close touch gloves, or successful married life. He Offices \ patronize another store, versary of his wedding to Mrs.i: ice-.to the customer. It is cur Ford, the great automobile manual obligation to discover what he facturer, Henry Ford,- was•askgd< wants, how and where he wants how he explained his long and a it; and -under what -conditions. \ Eauitable . are as to ... Is not because the busier pany money to marketing policy* -:.j;In other words, today's market¬ formation? On the fiftieth anni¬ ing plans must be based on serv¬ "f/artf/orcf /Yeu/%r& \ seminar, such having here today? a much executive time and so X of to come Why fffim rn'ummiiminiini r/oustottj matter a are we SSSSHgagSH | To them, price finding a unit cost figure and adding something for profit, And still again, 50 years ago can you imagine your company letting you have time was address off to HiiHiiii'ii This improvement may take ucts. . by President Phillips be¬ fore the Marketing for Management Sem¬ inar, Toronto Chapter, American Market¬ ing Association, at the University of Toronto, Canada, Jan. 6, 19S6. Marketing Revolution has taken place in this country and in the they must con¬ improving their prod¬ on they should trouble themselves to; 0 He may want stuff I have to sell, the form, for example, of a better Or again, many exeeu-s; And in that case, then glad he'll be quality of product, more attrac¬ tives of 50 years ago would feel; to spend his dollars all with me. tive packaging, eliminating prod¬ quite out of place were they; to ucts with which users have found The reason people pass one door sit in on a present-day discussion: fault, or adding new products to of when I say that mean centrate repair it. * a all If basement. the market proved to be there, he succeeded—at least until someone one the by marketing activities is growing far more rapidly than the num¬ grow years ,, I restaurant, de¬ to sit elsewhere. small . con¬ What do I where his or not would be employed in my coun¬ try performs marketing functions. These figures also indicate that the number of people employed growing United sit given While vious four people of ahead. should . clear that at least to determine to corpo7 , that, the men. represen¬ areas. else. direction you wish to look. concentrating on selected chan¬ To * take T o d a y's just two illustrations, nels of distribution rather, they Yd treat the man who takes my large manufacturers invested to let time and spends a nickel or have too much glance at what has happened to sold to anyone who stood ready to the number of people employed buy from them. They didn't burn,, ..a.dime someone else take their markets -- < * and in had figure is functions. tinue a course any. a marketing couple of of a a the title of - spite my desire When we reached an impasse in president to its key marketing executive. By 1938,- the final decision, I exercised my this percentage had increased, to, consumer-king rights and enjoyed "revolutionary." can Revolution— will of of American vice-president With economy years in both by.marketing 18% group to describe them in nothing less Distribution and but rations capita production. ing the past 50 or portance the trip to the West Coast. He wanted today 1920, ago in the amount of executive atten-'' I'd never keep a boy or clerk . with mental toothache at his tion given to economic changes, the United States accom¬ panied them in is it. have have been of one practices taken recent years, who dures, methods, and policies have have been go¬ ing met seller come cupying key executive positions, it is not surprising that recent years Canada and per I illustration, look still spent on still great changes in marketing proce¬ good point of depar¬ today is to observe great through high freedom giving system our our a While the total amount other I cupied years Concludes executive. across prices, and in a host of "largely" be¬ say occasionally summers In just ahead when competition is expected to be at an all-time high. Terms advertising a major selling tool for goods of all type but stresses need of other factors in developing a successful marketing program. Sees today's marketing plans based upon: (1) service to the cus¬ tomer; (2) marketing research; (3) product planning, and (4) selected channels of distribution. To avoid possible mar¬ keting failure, President Phillips recommends an adequate organization, property trained personnel, and delegation of responsibility by limiting people reporting directly to an the in I cause, effectiveness, advertising study establish at the key executive positions oc¬ College President describes the rapidly evolving changes in distribution and sees marketing at the Frontier of greater importance disappeared. as * second our times, "the damned" has largely customer be increase for vT' 'C-, ''\i production. President, Bates College ** nine three-fold a philosophy of Today that > Thursday, January 19, 1956 ... Much of ■. the seller's philosophy the customer expressed grocery to his in 50 the years story is ago of son the in the basement of the "Son, sand the vinegar, and sugar, get stairs for evening prayer." • NEW YORK 5, ONE WALL STREET TELEPHONE WHITEHALL 3-8200 the store operator who called store to say water of concerning up¬ : TELETYPE NY 1-2122 N. Y. 105 (275) Chronicle Number 5460... The Commercial and Financial Volume 183 15 O A Case which never Against :,we have ■ the facilities that the lations Bennion, pointing out businessmen of America for a quarter century have been fighting to prevent the Federal Govern¬ ment from taking- over industrial and professional activities, calls attention to recent moves toward Federal support and control of public schools—"the very citadel of liberty itself." area with our pronouncement keeping in he while still was University. »' particular President's great popu¬ I :;. L' That's at Columbia 1 firmly believe that the army of persons who urge greater and Education. on that of need," a Describes activities of White House Conference in which people cannot af¬ ford to build the schools, to pro¬ Dr. danger of centrally controlled "I greater centralization of authority, education, and lists four statements presenting the case against general Federal Aid to Education. Concludes it is sounder and greater and greater depend¬ ence upon the Federal Treasury are really more dangerous to our form of government than any ex¬ ternal threat that can possibly be business for those who spend the money to have to make it. For dedicated •"We know that there are many areas vide on are we will and proposition that the. respon¬ sibility for educating our young is primarily local." By ADAM S. BENNION* Chairman, Study Commission on Education Commission on Intergovernmental Relations Quotes President Eisenhower want to the Federal Aid to Education of don't so other fields in of control kind a Colleges increased reporting are enrollment of prospective teachers of from 5 to 54% over 1954. Then, too, states rich reservoir of talent among college are discovering a graduates of yesteryear who be¬ cause of marriage have not been available in the recent past. They are now full-time accepting part and often employment in schools. Surely, businessmen that superior teachers have frequently been underpaid. Once we can find a method of distinguishing be¬ tween the agree mediocre and the out¬ standing teacher—we should put the premium of increased pay upon the latter's performance. century, the a . planned the • U. S. Government Printing Office. (2) "Federal Aid to Educationor Bane." A 50 page booklet Roger Freeman. Available through the American Enterprise Association—Washington, D. C. Boon by (3) "The Report of the Commis¬ on Intergovernmental Rela¬ A very brief summarystatement available through the U. S. Government Printing Office. sion tions." (4) The 48 state reports to the White House Conference. The ral resource, medicine—not to ness of the organized effort, check the personnel and of cal of 2-1 trial activities. had or — combat ; the cita d . e 1 o Conference at the White House Education—it on was perfectly clear that the adminis¬ trators of ganized mined that as to school, they have are, the date domain in of America the Gov¬ field which has states or¬ deter¬ Federal ernment enter upon a to well are the been and local communities. The was was a White House stimulating experience. well set up on the part of 1,800 people around 166 ference tables. ♦Summary of an It and allowed full and free discussion some Conference Those in address by Dr. nion con¬ charge Ben¬ at the 60th Congress of American Industry sponsored by the National Asso¬ ciation of Manufacturers, New York City, but the major ad¬ so, the after conference—before the presumed • public school, elementary and secondary. — table discussions form some of Federal Aid. f com¬ mon week and very liberty itself—the-American Last dresses at march against Dr. Adam S. Bennion to educators — become Not only j a — The purported balance laymen substantially a 3-1 relationship the other way round, Now you must prepare; to working on the most criti¬ subject before the conference —Finance. other indus¬ yield to last' two tables mention hundreds the of How Can We Best Meet Th«n? The full to answer that eral Aid statements—three ques¬ We that all mindful of the are of because economic tially two The States are better able Continued on page •• and birthrate—there increase * in are of is We a building needs. You aware too, that the estimates those needs presently before backlog available are nation be found in the written tests have tabulated were discuss at your convenience: Common Stocks • Preferred Stocks in the Commissioner the may office to of * of of State and V from reports from the Superintendents of schools —certainly interested parties and beneficiaries of possible favorable Public We act as Municipal, Railroad, Industrial, Utility and Canadian Bonds underwriters, dealers and brokers in these issues. legislation. " j Like President of the delegates, based very many their Eisenhower, recommendations upon a of limited aid to those needy states unable to meet their program classroom The shortage. Conference the not was voice of America calling for gen¬ eral and unlimited Federal Aid. Let me quote from the dent's message: "The first that education of Presi¬ thing is our young estimates Two give us pause before we accept the data as con¬ clusive.'Oregon listed a deficit Kidder, Peabody » Co. against her building needs of $14,000,000. Washington, her neigh¬ bor, larger by 50%, listed a.deficit of $250,000,000. In the estimates varied room way Needs Boston all Chicago New York 5, N. Y. • San Francisco Philadelphia from $16,000 to $49,000. can so should be free. It should be under we the control of the easily be trans¬ wants—especially into formed York and (American Stock Exchanges 17 Wall Street at total cash costs, arriving school founded 1865 JMetnbers K_ew if Our Axiom of foot the bill. locality. trolled It by family and the should any We know that be not central education, centrally controlled, finally would The con¬ authority. lead to think that in not have to point has been made addition there we may is teachers. an to Institutional Investment that building shortages , Service alarming shortage of Fortunately, Teachers' NATIONAL CITY BANK ofNew York State and Financial institutions Municipal,Bond Department avail themselves of are our invited to services. TELETYPE NY 1-708 'l Head Offices 55 Wall Street, New York 1 Salomon Bros. & Hutzler Dealers and Underwriters 73 Offices in Greater New York of High-Grade Securities Members New York Stock Members American Stock Member Federal Deposit Insurance Boston Philadelphia San Francisco Dallas \ Exchange Exchange SIXTY WALL STREET, NEW YORK 5, Corporation fi¬ nancially to meet their own edu- fact, wars one sociological. The FIRST essen¬ last a State not the • —together with an unprecedented Education pro¬ of them — depression,- with a consequent shortage of materials and Korea discussions. they most And of Teachers * sive course, Fed¬ is simply presented under these four Backlogs of Building Needs > y the filed, but they caught the public eye. general Education to eral Aid. Objections and reservations had been siphoned off in the progres¬ Of against case - _ power, , Statements Against Federal Aid - But, granted that there are presently critical needs in the field of education, our question is tion without resorting to a policy gathering to be of general Federal Aid—is avail¬ businessmen of America have thoroughly democratic, but once v arrayed against us." been fighting to prevent the Fed¬ again All of us are aware of the vital able in four recent publications. a capable, well-organized eral Government from directed taking and minority showedH significance of education in a (1) "Federal Responsibility in over such. how effective it can be against an republic. And we champion the the Field of Education." ^A 150 enterprises as unorganized and undirected mis¬ cause < of improved educational transporta-; cellaneous group. processes i even though we are tion, the natu¬ Would you know the effective¬ opposed to the principle of Fed¬ quarter of a booklet available through the Superintendent of Documents. page Cleveland N. Y. Chicago West Palm Beach 87 16 The Commercial and Financial Chronicle (276) comparable, ; Bank's Bank and Insurance Stocks in 1954 City did not have the as ever, this would not over WALLACE- materially change the 14%-plus gain figure. This Week the were of the New York United States Bank Stocks — but trends in interest rates and 1955 reported obligations—to loans, that one would have had difficulty predicting year. double anything but a substantial increase in operating earnings for the Following the are per that versus 1954 losses in in sum 1954; leading New York securities These, the profits as J. P. Morgan, for example, 1954. 1955, operations. large as versus profit of just about a National City 1955 a loss of 1954 profit of $7,313,000; Guaranty, —$1,707,000, a +$10,169,000; Chemical Corn —$1,295,000, 000; Chase —$8,784,000 1955 +$16,520,000. versus +$2,157,- versus And the 1955 losses $4.73 have substantial offsets in the form of tax savings. Not only that, 16.62 19.16 but the sales of investments enabled put the funds Chase Manhattan 3.26 3.53 Chemical 3.18 3.62 12.23 14.71 3.38 4.25 favorable 4.30 4.87 selling compared with that relationship at the end of 1954. 3.37 3.88 following schedule shows this for the two year-end dates: 1.80 2.20 2.94 3.22 16.01 21.67 4.68 4.90 Bank of New York 4.41 4.49 Chase Manhattan Bankers Trust Bank , of New $4.24 York Corn Exchange Empire Trust First National City Guaranty Trust Hanover Bank — Irving Trust . Manufacturers Trust J. P. Morgan & Co..— New York Trust United States Trust . ™ „ to work except in the a of merged cases Another are on a pro far so earnings are column from averaged measuring) is one of had the First National holder as predicted operations. (a not increase an Whether strictly was facet slightly earnings gains 14%. over 10% percentage gains This is by the New York one are most, if not all of them, the earnings establish an .... «. , the more these bank stocks BOSTON, are The 14.7% 13.8% the Boston In¬ Monday, vestment Club to be held Jan. 23 * > - Rowe's Wharf. Yacht Club, at the Boston Mr. Hooper's talk We Shall "What entitled 12.0 16.4 Do 15.1 — National City 17.6 Bank—, . 13.3 14.4 15.0 J. P. Morgan & Co.——— Colonial Trust 14.4 13.8 17.0 —— New York Trust- 13.1 16.8 - — 14.7 Company United States Trust Federal 14.4 . mentioned below the 15.3 other are earnings, ol Banks pursuant of to the provisions of the Banking Law of the State of New York and the Federal Reserve Bank of this district pursuant to the pro¬ visions of the Federal Reserve Act. the reflected here. the December 31, 1955, published accordance with a call made by the on Superintendent tabulation n. Y., a member of System, at the close 20, Reserve business for adjustments York New of in The condition of report of 16.6 14.4 —— # not for W. E."= 13 5 13.3 Irving Trust all-time high. Lucien O. — 14.7 15.1 Manufacturers Trust of Mass. the meeting of at 12.9 15.1 _ Hooper Co., will be the speaker Hutton & is - O. chief analyst Hooper, 12/31/55 13.2 — —— Guaranty Trust 1954 and are is First of the largest operating First National City earnings figures for the two years at which L. showing Empire Trust in means years; earnings Chemical Corn Exchange- used, the increase City banks in runs ^ 12% over better price: earnings ratios Bankers Trust concerned. to the of 12/31/54 forma basis, mathematically accurate whether total dollar figures or of to profitably in loans, where the rate of return Hanover This banks Price: Earnings Ratio of First National City Bank, that consolidation case pay-off banks, the data more the 70% higher than it does in investments. some Adjustments have been made for stock dividends and splits; and in the being Hooper To be sure, the banks in all their First Hear Lucien 0. total dollar gain of anywhere nearly loss of $966,000 in a $1,596,000, and share operating earnings figures, compared with 1954: . had case were in no sense from this end of the business in City bank stocks from investments—principally Government one however, in the shifts a 13 $25,500,000,- bringing the net of the City banks to $202,400,000 for 1955. Such Boston Inv. Club to deposits, while for three-quarters of 1955 they did. How¬ This percentage gain is translated into By ARTHUR B. of First National use Thursday, January 19,,1956 ... , In other stocks, on an than they words, despite the earnings basis, are markedly better better values in the market today assets balances with other institutions, in¬ Cash, banking cluding were a year ago. ... OFFICE • HOME • MOULDED • FLEXIBLE • COLORFUL process $20,264,308.03 Government States United MAPS items in collection of COMPARISON & ANALYSIS of balances, reserve cash and OUR YEAR-END and direct obligations, guaranteed 20,016,720.21 of States and political subdivisions—.—1,799,658.20 Other bonds/ notes,' and de' J Obligations 16 New York City □ The World 3x2 Ft $15.00 bentures ; □ United States 5VzxV/z Ft— 45.00 and Loans (in¬ discounts $3,154.95 cluding 114,000.00 stock-: Federal Reserve Bank Bank Stocks over¬ -. 29,959,663.92 drafts) Will be sent on □ Canada 4x4 Ft. request 45.00 □ California 3^x4 Ft. Laird, Bissell & Meeds MEMBERS: NEW YORK AMERICAN 120 STOCK to EXCHANGE 50 Congress St., Boston, TIFFT CO. a and 49 Springfield, Mass. . Pearl 39.50 □ Wisconsin 3x4 Ft vinyl plastic base and these maps are made lifetime. They're washable. in 37.50 . fir»0 South DIMENSIONED Demand .. Write DUN WOODCOCK, HESS & CO., INC. S. Broad St., Philadelphia, Pa. WILMINGTON, DEL. Spring St., Los Angeles, NEW & quantity in send space, BRADSTREET'S 99 Church entire Ad Time INTERNATIONAL deposits of individ- and partnerships, uals. MARKETS deposits of individuals, partnerships, and corpora¬ 1,810,163.41 1 tions Street, New York 8, N. Y., Dept. N7. , $50,114,664.87 corporations to of Deposits States United 504,053.12 Government Name Calif. Address All City_ a prices quoted are f.o.b. Zone - Philadelphia except the State world map which po¬ 1,948,000.00 institu¬ banking of Deposits in¬ in handsome leatherette container. and subdivisions litical cludes parcel post charges and is mailed States of Deposits LINCOLN LIBERTY BLDG. PHILADELPHIA, PA. HAVEN, CONN. $74,610,838.90 assets LIABILITIES 3 decorative. St., Hartford, Conn. 123 44 WHITNEY AVE. 368,215.01 — . MITCHUM, JONES & TEMPLETON 1UJlL®LNG 142.532.31 — assets Other total water¬ Self-framed Amazingly light in weight can be hung with a few nails. They're educational, informative and . SCHIRMER, ATHERTON & CO. Mass. BROTHERS 1387 Main St., a Af¬ 346,598.15 * plastic. Bell Teletype NY 1-124849 & last proof DIRECT WIRE CONNECTIONS TO SCHIRMER, ATHERTON on plastic coated, BROADWAY, NEW YORK 5, N. Y. Telephone BArclay 7-3500 □ New Jersey 2%x4 Ft.. $150,370.36, furnifrure and fixtures $196,227.79—— Customers' liability to this institution on acceptances outstanding Printed EXCHANGE STOCK 45.00 +.v,V' owned, premises Banking tions —— 11,916,675.33 v and Other deposits (certified officers' checks, 2,229,200.85 etc.)—_ TOTAL DEPOSITS $68,522,757.58 \ executed by or account of this institu¬ Acceptances for and tion Underwriters-Distributors-Dealers Underwriters—Broker* DETROIT STOCK EXCHANGE • • Brokers in M«Dowell M1 an Reserves (and and Commodities YORK TELEPHONE KANSAS CITY ANdover 3-570$ CAPITAL •tThis . TELETYPE CG McDonnell &fo. MT. Established CLEMENS Retail Trading 120 < Exchange — \ American Stock Exchange Telephone: REctor 2-7800 • and of deben¬ total par liabilities for and $2,015,722.44 purposes I, Frank A. Hayes, Asst. Treasurer of the Broadway, New York 5, N. Y. Detroit — — consists with MEMORANDA secure 1905 Members of pledged or assigned to other G50 New York Stock / value $74,610,838.90 capital capital notes and common stock of $1,500,000.00 Assets GRAND RAPIDS ACCOUNTS— institution's $1,100,000.00 MILWAUKEE $5,511,767.23 — TOTAL LIABILITIES AND tures; NEW v 86,884.00 AC¬ COUNTS Rights—Scrip—Warrants " ac- capital) CAPITAL TOTAL CHICAGO 3, ILLINOIS DETROIT 524,883.23. retirement count for preferred (ASSOCIATE) 39 SOUTH LA SALLE STREET $2,600,000.00 2,303.000.00 — — fund Surplus Undivided profits— % . Securities DWESTSTOCK EXCHANGt AMERICAN STOCK EXCHANGE $69,099,071.67 ACCOUNTS CAPITAL Capital + MEMBERS NEW YORK STOCK EXCHANGE — Investment Securities V.. & 373,714.63 - TOTAL LIABILITIES Listed & Unlisted Securities Straus, Biosser 202.599.46 outstanding Other liabilities sl Asbury Park above-named that best the of institution, above my hereby statement knowledge certify is to true the and belief. FRANK A. HAYES. Correct—Attest: Francis Joshua R. B. Frederick Steyert) Powers T. J-Directors KelseyJ Number 5460 Volume 183 The Commercial and Financial Chronicle ... (277) gaining British Automobile Recession grand Works in through Unanticipated auto production decline held most important of recent London stock market setback by noted British economist. Dr. Einzig traces impact and visualizes a causal- lead to curtailment of a it during week of sharp'setback on the London Stock Exchange. The hostile cam¬ paign of criti*** c i s m the against of production, is re¬ symptomatic. Whatever be the industrial situation in can had that the motor industry is experi¬ t o with but by far the most it, impor- tant cause the reali¬ zation that all is not well in the automo¬ bile industry. Britain in other encing as be little doubt recession. a The Austin Motor British on Works, which automation Institution of of the Production Engineers last summer, Mr. H. J. Graves, one of the executives of that firm, stated that, largely as a result of the installation of number of man-hours Amidst conditions recession, however, automation is distinctly . T, , . gave employed. Since, capacity is now' there and is demand no ,, au¬ coun¬ may overtime current carry the . m1 credit increase .. worked has declined out orders, existing decision of in order to contracts. But Standard Motors Automation Discussed The ^ reduce reasonably high level, a the and week, could have full been ** such tion owing to the lower spending power W° automation. of the workers. This is a lesson which is well 3 Does the B r i t i s h experience worth remembering. It is not con- sight this experience appear to lead to the con- teach the lesson that» in such cir~ fined to Britain, although the Uni- is against the interests of the industrial the For cumstances, automation should be ted States has resisted? By For means. no if Britain alone does not swim with ^different the tide' her exPorters wil1 be reach conclusion. fact that it become unahle to compete with their more no balance of pay- ments problem, an acceleration of inflation through excessive wages claim would induce the Administration and the Federal Reserve possible to produce 3,500 vehicles in a four-day loss of ^e?nJ^rafhanhaH lower than it duce employment to a larger ex- of curtailment of production, and now is automation in was the of before Motor the Works spite of the increases of wages in the meantime. This granted that the firm stands means ter chance the the Austin real back. Works cause The has not been of the present set¬ view that has is There of automation at progress been of regaining bet- a its mar- progressive rivals. , of resulting foreign markets would , .. ,, ten* I"an in even The would recession, a , re- , be as , . is , result a essential ., , . This entails the risk ,, . , . , new than . , labor-saving installations would make it possible for employers to more , adopt disinflation- ary measures. reduced, the existence of automation. what to authorities reduce their staffs—unless they are prevented * by annual wages agreements. In _ _ United the States as in Britain, excessive wages demands able to bring out the effect of are there is duce the ployees. inducement for pro¬ no cut to ducers no their number In prices, need for them to of their and automation, UNDERWRITERS AND DISTRIBUTORS MUNICIPAL AND CORPORATE re¬ SECURITIES em¬ . . spite of the increase . CORPORATE FINANCING Singer, Bean & Mackie, inc. 40 New York 5 Exchange Place NY 1-1825 HAnover 2-0270 & 1-4844 FIRM TRADING MARKETS IN OVER 350 STOCKS Avn Alstyne, Noel & Co. Members: New York Stock Exchange Direct Wires to Fewel & 52 American Stock Exchange WALL STREET, NEW YORK 5 Co., Los Angeles Reynolds & Co., Philadelphia Arthur M. Krensky & Co., Inc., Chicago Philadelphia Office Room 831, Western Saving Fund Building, Broad li- unfavorable PRIVATE PLACEMENTS At Tour Service of . pro- purchase tax. The Austin Works employment could have continued to sell 5,000 been first elusion that automation has for an for arid the lately, though many firms have to keep it up, in spite of a decline in ' , for necessary they can cut prices, maintained in spite of the increase And there is a tendency to defla- of productive capacity through the has shorto week At u vehicles, however 5,000 employment numbers, fully corresponding increase in man¬ tion makes for deflation, there can power. There have been very few be no simple answer of "yes" or redundancy dismissals or even "no." It sympathetic if not very logical depends on the general cuts in overtime. Notwithstanding fall in Government loans. conditions prevailing while auto¬ technological improvement, the mation is in People do not derive much com¬ progress. So long as fort from the evidence of con¬ industry was barely able to meet boom-like conditions prevail, au¬ tinued consumer demand and of the full demand, and labor re¬ tomation is liable to be inflation¬ scarcity of labor in most indus¬ mained scarce. ary rather than deflationary. tries. Beyond doubt, the amount i and week staff their rise to a wave of pessimism business prospects in gen¬ eral. Hence fall in equities of credits, instalment squeeze,- a the keep to in wages claims, there would have been no need for restrictions on deflationary. It enables the tomatic transfer machines, his mo¬ kets at home and abroad than it ever 1S to try to av01d recession, tries, that in¬ tori works increased the weekly would have stood if it were still The main reason why it became dustry increased its capacity to an output from 3,500 to 5,000 vehi¬ working on the basis of its higher necessary in Britain in 1955 to excessive degree. Import restric¬ cles. It is to be feared that this pre-automation costs. But for its curtaii tion in Australia, but consumer demand was especially experience, in which automation the decline in domestic demand technological progress, it might was followed by a reduction of owing to excessive wages" due to the credit squeeze, the in¬ the working week, will greatly have become necessary to reduce stalment credit restrictions, and strengthen trade union resistance employment even more, for even the increase in purchase tax rates, to automation. Until now, amidst 3,500 vehicles a week would have was bound to make this fact evi¬ the inflationary boom-like con¬ been in excess of demand. dent. The decision of the Austin ditions prevailing in Britain, au¬ Motor Works to put some To the highly controversial 18,000 tomation simply meant an in¬ employees on a four-day week crease in the output without a question whether or not automa¬ about moderate more u unit. per of been * than offsets the decline of the working 3,500 veweek, it would have been however, is leading the way in the cut in the output, is one of the most up to date factories in Britain. At a conference i- j of vehicles as general, there - outmore output at at cost garded may do Einzig the further increase a may something Paul in to Govern- have In point blank the latest demand, indicating a will¬ ingness to face a strike rather wages agree the wages too much, and this reunfavorably on the balance payments. Had the workers creased acted while maintaining the volume of a possible refuse than assume of higher in- ducers to remained Works hides t m e n was to the ancj the tin recession. a in the volume crease question, to production because that, had the capacity of the Aus- Insists automation improve Britain's international competitive posi¬ greater unemployment threat than automation job loss Eng. — The second January witnessed a employ- in reasonable seems their of no productive capacity automation is liable to ment. In the instance necessary to LONDON, for in total increases that, the put sets recession a cause a indicate to seems moment matter what reason, a previous in- the United States. of the output in man-hours, the claims, domestic consumption incost crease tion; that unemployment, is still valid. But the experience of the Austin By PAUL EINZIG even Britain, automation need not give rise to A Lesson to America effect lesson for in ground 17 & Chestnut St8. 13 The Commercial and Financial Chronicle (278) 6% yield bracket, benefits it is in the that will accrue frorh have had little following ever heavy rail car purchase since the price competition days for quality issues. programs with Westinghouse last summer made high Wheeling also has the benefit Air Brake given a good bit profits scarce. But some of of being one of the issues of the attention being paid them have been perking up available well below book this group. In addition to rail somewhat, including Fedders value and, moreover, is ex¬ signal equipment and brakes, Quigan after the company re¬ pected to report a jump in the firm also is an important ported that its backlog of profits of around 50% for maker of highway building units was at the highest level 1955. equipment where any ex¬ in its history. A corollary in¬ panded road building pro¬ terest was stirred in General National Distillers Waking Up grams will make themselves Cable by the optimistic fore¬ Among the issues that have felt importantly. The firm casts for air conditioning been dormant for long with also has an electronics divi¬ units and the fact that much some recent signs of stirring sion. 1 old home and apartment is National Distillers. For New Diversifier a YOU THE MARKET... AND WALLACE STREETE By Not the tremendous prompted a bit of buying in buying Ford Motor General Motors which cur¬ this week could lift rently has a price around $20 even interest in shares the stock current market out its under that of Ford. of doldrums, and the list generally lolled Erratic Metals in around Metals had what could best be described as an of consolidation aimless, nently phase. The combination of the huge over-demand for and Ford stock and the erratic time an standing it, one day promi¬ weakness out on rather exclusive level these age the next on Thursday, January 19, 1956 .. . above-aver¬ the house wiring is inadequate for several years vnow the stiffFresh interest centered on demand. For a change, the heavy loads of modern optimistic price competition in the liquor Cluett, Peabody & Co. as a the coppers and steels swayed business has kept all the result of a new plans of General Motors to development appliances. The campaign for in tune after a long period of sink another billion dollars profit figures on the dour side somewhat foreign to this "adequate" wiring that the action by the and into expansion did serve to independent National, in addition, has maker red metal shares. Steels were of shirts, ties and, electrical industry will launch had its share of disappoint¬ stop, at least temporarily, the highly regarded both for the ments in its in February could also stir up rather persistent downdrift big position in the lately, men's suits. The de¬ good yields they offer and for chemical in General Cable by the listed auto shares, dur¬ industry. But Na¬ velopment is a stretchable interest prospects of continued high tional's diversification is now ing which American Motors paper on which the company which has been showing im¬ level business through this seen at the sank to a new low. turning point and owns the patents, although it proved earnings in recent year even in the face of a at least one estimate is that The Ford Price Tag was so fall-off in the auto business. foreign to its opera¬ years with last year expected the chemical lines will con¬ . It didn't hurt that the indus¬ The Ford shares themselves tribute as much as $12,000,000 given a rather cautious try also is planning a billion to profit this year. By the dollar expansion to add eyeing by the various market way, at the low point in the another 15,000,000 tons to analysts. The price tag of company's postwar troubles, capacity in three years, the $64.50 was right in line with 1952, when National had to cleareut implication b e i n g cut its expectations, almost in the dividend, the total that the steel makers are con¬ middle of the $60-$70 bracket earnings were only $19,000,fident of finding plenty of 000. discussed ever since the first prospectus was filed revealing buyers for it. Washington Beneficiaries the intimate financial secrets Wheeling Steel, particu¬ were _ of the last of the nation's a good share of market students since huge larly, It family-owned enterprises. was Considerable attention favored by was tions that the actual trial pro¬ to be duction had to be turned over to West in the are thought Cluett has the added tiveness tion of of recent a to S. kindled the men's ion clothing maker and 'distribu¬ DEALERS DISTRIBUTORS UNDERWRITERS Phillips Petroleum, ings. which around topside of a 10-point range in which it held all of last year. Air conditioning shares has still in * backers that the article do not •" in this necessarily at any views coincide time basic expressed with those of the They are presented of the author only.J "Chronicle." as those their had hopes included Cities Service, Pan¬ on handle Brokers and Dealers in same Eastern Line, Pipe v' \ ...; Industrial, Municipal, Public Utility and Pure Oil and Shamrock Oil. Established 1919 A R. S. Dickson & Company prime another that INCORPORATED chosen to far has so Bank & Insurance Stocks ig¬ it all is American Seat¬ nore Members Midwest Stock Exchange Over-the-Counter Securities beneficiary of Washington proposal | '; - : ■ • This important maker of school equipment would ob¬ viously benefit from any ing. CHARLOTTE Atlanta NEW Greenville Direct Raleigh * Wire YORK to all CHICAGO Richmond government attempt to spur school building with Federal Funds. The stock has held in Offices a range of a mere for better than the fact that a «. 15 William St., New York Bell ' ^ System the. ether, the nation's schools must be soite the increased vastly de- heavy construction STOCK Cr BOND i already carried out or under SPECIAL SITUATIONS j Another way. company that will also benefit is Brunswick--' BROKERAGE SERVICE I Balke which has had only a | slightly wider I American last Rails NEW YORK 5, N. Y. a little to in isolated Members Members and higher payment due. The market has 3-5770 railway equipment firms started to show Stock Exchange Stock Exchange 30 Broad St. New York 4 Telephone DIgby 4-7800 MAIN the York American Teletype NY 1-733 fully reflected this inattention. But have New like Nickel Plate where split are Telephone: WHitehall had cheer about except cases STREET Hardy & Co. Split Candidate have - Hettleman & Co. WALL for Banks, Brokers and Dealers all of year's bull market. A Rail ONE than range throughout the ST. & ]■■■ Teletype NY 1-1632 despite Way or ■ 5, N. Y. eight points year, one G. K. Shields & < .Mepibefs National. Security Traders Association Dlgby 4-9755 yet ' ' [The with line values. change in the legisla¬ Others tion. \ test Grayson opin¬ important beneficiaries of any Securities first centered, would be one case of the Corporate and Municipal the that with of market at which the two issues would interstate deal¬ over Stores activity some consensus be will act to controls Department marketwise to reach the level tor to put it in the ranks of being paid to the natural gas issues on hopes that Congress firms that have been busily Power Spin-Off proposed "spin-off" of Klein acquisi¬ lighten the Federal diversifying. The stock only Commission's price recently broke out on the ever. by Grayson-Robinson Stores attrac¬ prominent a The field. packaging of its best A Bullish Virginia Pulp. First applications be one MEETINGHOUSE LANE SOUTHAMPTON, L. I., N. Y. Number 5460 Volume 183 ... The Commercial and Financial Chronicle (279) Long-Term Expansion Needed Steel Industry Planning Wide Expansion -' a Chairman Executive of is and to is capacity within three years, money A just survey completed by shows that iron and steel com¬ panies plan to add another 15 mil1 i tons o n the t to nation's Billions of must more companies plan which ing. in three next year s, with more to come. This increase, already under way, rate is at the of about make exact First is metal. in steel com¬ classi¬ every million tons a fication of skill. and resents a year, rep Another variation each in factor in costs faces company as sharp stepping up of the in¬ pansion which the over was mines for itself how to dustry's Benjamin F. Fairless -ex¬ years Where it past 10 million tons annually. of World War II, the steelmaking capacity of the industry has been expanded by 36 million tons, or 40%, to a total of 128 million tons today. The addi¬ tions planned would bring the total to 143 million tons. panded the deter¬ most $300 per ex¬ eco¬ cost of more than ton, compared with $50 where additions existing plants, the cost of expansion will be rela¬ tively lower. Standards of Living new of form need the over to But years. from two sources only: di¬ rectly from the remaining profits come of the steel companies,- and confidence the years, because the earn ability of the profits that are attractive to investors. of below So for other leading in¬ And in companies to profits steel companies have been average steel's day, permis¬ I as greatest it, see is required to money problem to carry century, As a result the of all America opments, the midst the the ex¬ pansion that the country expects. un¬ " $ capita per lii of these devel¬ already is in expansion will involve industrial, and problems. Companies again seek new sources of open additional new mines I Francis I. du Pont & Co. Members New York Stock Exchange period of vast in¬ a dustrial expansion. a new Steel of age and is nuclear energy, supersonic the basic needed for all this speed. growth. This is the metals. price of less than 7 cents a And the individual steel It sells INVESTMENT DEALERS material because steel is the most versatile and also the lowest priced of all for an aver¬ :Sf Principal Security & Commodity Exchanges Furthermore, science is bringing in UNDERWRITERS • BROKERS IN SECURITIES AND COMMODITIES One Wall Street/ New York 5# N.Y. 62 Offices from Coast to Coast companies, competing with each other, can be counted upon to keep pace with the requirements for their products. Looking back over the last 25 years, we see that workers in the The need for this great expan¬ sion is apparent in the rapidly must steel growing population of our coun¬ try, in the rising standards of liv¬ ing and in the generally expand¬ ing economy. and The total pansion cost and of the steel modernization ex¬ since the end of World War II has been more *A news 16, than $7 billion. statement conference, by Mr. Fairless at a New York, City, Jan, essing raw of proc¬ sources necessitate the Underwriters of constantly industry's CORPORATE SECURITIES Wage-Earner Prosperity struction of new blast furnaces, steelmaking furnaces, rolling mills and other finishing equipment. Every cost that must be incurred increased great¬ years. • • and con¬ in expansion has have from great growth. of railroads new industry benefited con¬ This is in addition to ly in recent 1956. taconite New facilities. materials struction ships. new The day wages place 10% of all try, of them steelworkers among workers in the this Distributors coun¬ of and they enjoy substantial pensions, insurance and other benefits. They are safer at work than at home. Working conditions are • to¬ top INVESTMENT • SECURITIES • • good. MUTUAL FUNDS '■v S-YvV-v'.'■■ './V.-. • Barrett Herrick & Co.,Inc. 35 WALL STREET NEW YORK Philadelphia, Pa. St. 5, N.Y. Louis, Mo. .Syracuse, N. Y. WM Y. FRANKEL & CO. Springfield, Mass. Washington, D. C. Arlington, Va. Providence, R. I. Kansas Rochester, N. Y. Bethlehem, Pa. City, Mo. INCORPORATED Established 1928 We 39 Broadway, New York 6, N. Y. Offer a COMPREHENSIVE INVESTMENT AND DEALER SERVICE Telephone: WHitehall 3-3960 in Private Wires to: Philadelphia, and Salt Lake City ALL CLASSES OF BONDS AND STOCKS including PUBLIC UTILITY—RAILROAD—INDUSTRIAL TELETYPE NUMBERS: N Y 1-4040-41 FOREIGN ISSUES We Are Particularly Adapted to Service With Retail Distribution Your N Y 1-2684 Firms Inquiries Solicited P. F. FOX & CO. 120 i SI DISTRIBUTORS pound. great engineering, construct to¬ get of financial ores, from the savings of investors who have Below-Average Profits the ex¬ Beyond that, the staggering which must be raised by the companies to meet the enormous cost of further expansion can have faced before. the for sums the growing demands for steel and the problem of financing new capacity make the job they have to do bigger than anything they Over pay from — age 25 years ago. In other cases, can be made to obligation recognize provide our we existing a day in the products of electronics ground up at all profits to help pansion. companies country with all the steel it will require about three tons of steelmaking capacity for every family of four. plants are al¬ ready fully developed, additional capacity must be built from the The Called for by Rising production their steel ; And, in the United States today, that secure The uses.? of steel has increased fivefold: use nomically. at the rate of about 3V2 Since the end is circumstance This reduces the amount available from industry knife to skyscraper. Dur¬ ing this v 5 for or in standard of liv¬ needed steel use the steel things more which But everyone buys or uses thousands This practically is every kitchen generally rising has special im¬ pact in the steel industry, because steel mills must buy materials in hundreds of categories, and need labor Steel our industries tax meet supply the materials and services sible depreciation allowances the level. raises jobs will open up—in the steel industry itself and in the laws are inadequate rising construction costs, steel companies are constantly being forced to use profits just? to keep their present plants intact. to great expansion, new dustries. estimates difficult for the current and price want we grown der companies go for¬ their of Of course, very few people buy steel oqtright in the form of hard ing expansion. the only with these. to Various complex factors affect¬ costs not houses, more roads, more automobiles, more of everything spend $1.2 billion. ing e e have —more dollars lmaking capacity with¬ s 76 million in 1900. Now numbers, but spent for the new expansion over the next three years. In 1956 steel ever was We be alone, of By 1975, it is ex¬ pected to be close to 200 million. expansion that the country expects. "v made it is 166 million. of its below-average profits, for the enormous cost of the further American Iron and Steel Institute things more steel States spend $1.2 billion in 1956 alone. Mr. Fairless declares get the to as¬ popu¬ before. Moreover, industry must do its share in helping to maintain our nation's strength in defense. ,• The population of the United the steel's greatest problem, in view . using, steel than Advisory Committee, to because of the come lation and because each American Industry leader reveals iron and steel companies intend to 15 million tons to tonishing rise in America's U. S. Steel Corporation add another continuing large rate of expan¬ will be required for many thousands years President of American Iron and Steel Institute steel ward sion By BENJAMIN F. FAIRLESS* As the * There is every expectation that 19 BROADWAY, NEW YORK 5, N. Y. Telephone Teletypes REctor 2-7760 NY 1-944 & NY 1-945 :::! The Commercial and Financial Chronicle 20 Thursday, January 19, 1956 . and Wilson Mr. career News About Banks BRANCHES NEW OFFICERS, ETC. as credit investi¬ a signed to the bank's Domestic Di¬ vision. 17, authorized 590,425 addi¬ capital stock, $10 Jan. ; tional shares of par tion , . ... ft - ' ft ft :■ City Bank Farmers Trust value. Subject to determina¬ by directors of the time and pany, Com¬ of New York announces the appointment of Henry W. Whitney price, the shareholders will re¬ as a Trust Officer. Mr. Whitney ceive rights to subscribe to the was formerly an Assistant Trust additional stock on the basis of Officer associated with the Real one new share for each eight pres¬ Estate and Mortgage Department. ent shares held. The offering, ft, itft which is to be underwritten by a Irving Trust Company of New group of investment bankers, will York, announces the promotion of increase the bank's outstanding John J. McSorley and Lester F. capital stock from 4,723,400 to 5,Grieb from Assistant Vice-Presi¬ 313.825 shares. In discussing the dent to Vice-President. Mr. Mc¬ financing H. Harold program, told the share¬ Helm, President, holders that an accelerated growth the 1954 bank's business the ^inoe with Corn Exchange Trust Company nad merger York mately $222 million." « The First East appointment The >'t John A. Assistant Vice-Presi¬ City Bank of New as an meeting on Jan. 17, ap¬ dent of Manufacturers Trust Com¬ announced pointed Daniel G. pany Amend an As- served of New York, is Trust COMPANY •' due secu¬ 22 Undivided COLONIAL ft ft TRUST •.y.. COMPANY, N. Y. Dec. 31/54 $74,610,839 $65,313,635 68,522,758 60,851,082 20,264,308 — 16,634,687 — Cash and due Govt, S. U. & 20,016,720 29,959,664 524,883 90,392 in our family: J. spent Treasurer ft and ft THE Total resources NEW TRUST $ & # :'•••• \ • . ?' ... regular quarterly divi¬ share and an a dend of 25 cents per extra on of dividend share cents 25 payable Jan. record of shareholders to at At the the 5, Jan. of page 75. meeting of stockholders' Broad Company Trust Street Philadelphia Jan. on Richard Nusbaum Govt, banking 11, Blue Moon a creates revolutionary idea. a pige9n-hqie parking, inc. recent dividend payer with better holders. ' Stock sells about things in store for stock¬ Information $4.75. L. D. SHERMAN Members New York Security & CO. Dealers Association 30 Pine Street, New York 503,740 WHitehall 4-5540 1,87.9,433 'r 5/N. Y. £>/■■- 431,315 'i secu- profits.. J. ML LEDERER CO., 1HC. L. 431,321 271,410 ft request. on 486,523 SHERMAN D. CO.—30 & Pine Street, New York 5, N. Y. C-19 Gentlemen: ft * Please send information me on Pigeon-Hole Parking. George O. Nodyne, President of 40 HAnover 2-5440 * Exchange Place New York 5, N.Y. River East York, election Name Savings Bank of New announced Jan. on the 12 meyer, Board of meyer is and devices the for of mechanical ' COMPANY, the of improve¬ equipment. BANK Tel City Specialists in Successful Stockholder Relations sis it CONNECTICUT s.weineerg&co. <. i_w— Ter¬ inventor an it THE : — i.i Have- of District Eastern RR. various Mr. Trustees. Vice-President Brooklyn ment _. —: of Henry Osborne HaveJr., as a member of the minal 1 AddreSS AND TRUST There is tremendous CONN. HARTFORD, business-building power in a well directed " V Dec. 31,'55 Dec. 31/54 program of Stockholder Relations—especially if it is prop¬ $ Members N.Y. Security Dealers Ass'n Total $ 381,706,192 348,591,067 erly geared to attract reader attention—and capable of earning 347,981,301 321,643,600 for 98,443,154 92,707,884 holdings— 76.277.663 81.142.918 discounts 152,051,214 profits— 3,560,797 128,496,233 j 3,427,141 resources Deposits We render Cash a brokerage serv¬ and due S. U. ice in all Unlisted Securities ■ rity Loans for Banks and Dealers Govt, & Undivided 60 Wall Dec. Total c - and" due 31,'55 Dec. 31/54 $71,974,280 S. U. SECURITIES rity Loans simplicity with which the investment opinion-makers you would like to see how helped by organization, write 10,154,818 18,057,318 we the across well recog¬ each client's present country. your company can or be beneficially call for appointment. 20,178,155 24,848,080 22,516,663 1,172,217 996,741 de secu¬ holdings discounts & nized—as is the 66,190,179 12,578,688 Govt, relations with stockholders from banks INACTIVE corporate and with members of the financial community are If $72,356,452 — Deposits Cash "name status" in the Security Community. a handling TRENTON, 66,519,529 resources ] story to COMPANY, NEW JERSEY Street, New York 5 NY 1-2762 ft ft TRUST Phone: WHitehall 3-7830 Teletype No Our methods of secu- ft TRENTON 'corporation from banks witfts&nklin " Our numerous contacts and excellent facilities Undivided profits ft enable us to secure top bids closely held securities. For may we on Arthur our respectfully solicit ft ft inactive and mutual benefit your inquiry. of the of New has J. Martel Executive elected North York been Side and elected has been Vice-President Savings Donald Bank Darcy Vice-President Stockholder lOO Broadway, and Financial New York 5, N.Y. • Relations WOrtH S. elected a was director. from holdings Undivided 3, the 1955. close of business Dec. 22, referred to was Once in Oct. 5, *55 721,772 due per stock of $5 capital both value, par N. Y. the $3,459,671 1,954,720 and ■ of Camden, N. J., have Company declared I Camden Trust directors of The it is announced, has YORK banks S. Co. ' -V COMPANY, '$3,518,140 ___ Deposits rity on the by of the Washburn '• Citizens someone a '•1 ■' ■ Dec. 31,'55 U. vacancy caused Executive 26 of his 30-year F. Edward it ' CORPORATION Cash the bank's board death of the late Reginald Washburn, former head the Richard Assistant Secretaries. selective market. of issue Finnegan, Assistant Vice-Presi¬ dent, formerly Assistant Secre¬ tary; Richard C. Bellinger, Assist¬ ant Treasurer, formerly Assistant Auditor; Charles A. McMahon, As¬ Breslin, Jr. and Charles A. Postler, a succeeds Tomajan Mr. tions. on organiza¬ to educational and ness capacity of various civic, busi¬ a official the York office Mr. Adamson, meeting on Jan. 10, the directors approved the following promotions and new appointments in of Boston and similar a boards the charge bank's recently opened New Trust and in serves Office, it was announced on Jan. 13, by Mills B. Lane, Jr./ President. The opening of the ft Bank Industrial Mu¬ tual Service Shanahan, President Federation Director | of the Insurance- Co. a Southern National Bank in At¬ the 25,684,353 profits- Clifford fol¬ lowing the annual meeting of the stockholders. Mr, Tomajan is also lanta, Ga., was appointed to direct 18,152,095 discounts <fc Undivided of Wor¬ announced by was President Edward L. '/ Adamson, Mass., cester, Worcester the Company Trust County was ft of directors of the board secu¬ holdings—_ rity Loans * ' S. Toma- Vice-President and member of the! irom banks F. Robert Dec. 31/55 resources * of Director a of their New York operations. ft . Hibberd Mr. in their home office and in 41,673,039 1,739,23 i proiits__ . Trust JO 9""y 1*3 52,873,356 discounts & sistant exacting requirements of been Vice-Presi¬ York, * of John President of The Washburn Co., as has Division, of the Mercantile Company of St. Louis, both Bond the Chairman of the Beard and jan, Assistant Vice-President, in the an ho!din"S__.i Loans 16,435,225 from Govt, S. rity New in 'I'll * election The with C. J. Devine & Co. sociated 71,431,204 22,044,060 and banks U. TRUST 90,581,972 -Hi Deposits that at meet the ■' Securities Department of the bank. He joined The Marine Trust Company in January of this year. With the exception of the past three years, when he was as¬ YORK of operations and agement Savings Man¬ on American Bankers Association. Municipal -4> D_'C. 31,'55 Dec. 31,'54 $100,227,457 $78,984,062 Total resources Cash NEW OF Committee the the New York Office of the with Company of New York, announced analysis designed to Hibberd, member of House Association, and .//;:.,y. v/ ft was Pension Consultant in the Manu¬ a of Research and W. William in 1952, Mr. ft Market Comptrollers, former Secretary and member of the Operating Committee of the Atlanta Clearing the affiliated with the elected an Assistant Borden Company for 21 years in dent of The Marine Trust Com¬ the development of retirement pany of Western New York, ac¬ procedures and the administration cording to an announcement made of employee pension and welfare by Charles H. Diefendorf, Presi¬ Mr. Hibberd is associated plans. At present, Mr. Stengel is dent. Stengel Thomas J. GROWTH SECURITIES //, ft- Prior to joining Company. Manufacturers Trust ' In the Over-lhe-Counter of Vice-President of Bronx as ft Deposits of Vice-President 1st Flanigan has also an¬ nounced the appointment of County Trust Company, Assistant Vice-President of Chase Manhat¬ Howard R. Stengel as an Assistant tan Bank, etc. Trust Officer of Manufacturers Total ft- lanta joining North Side Savings Bank, President a City. * * and Wilson National a. comprising Central it- of Directors of The Board York, at district is He 1954, Association of Bank Auditors and Savings Banks Auditors and Comptrollers Forum of the State of New York. Mr. Darcy before who has been with the Irving since 1931, is associated ment, 45 Beaver Street. with the bank's domestic banking division and will head up the COMMERCIAL STATE BANK AND Sorley North pany facturer's Personal Trust Depart¬ number of Central States. Mr. Grieb, who joined the Irving organization in 1955 is also associated with this district in the domestic banking division. Sidney tal funds. According to Mr. Helm W. Coe, Vice-President, formerly "capital funds amounted to $197 in charge of the district covering million at the year-end. The pro¬ these states will take over the posed capital increase should im¬ district servicing accounts in New mediately raise them to approxi¬ Bank prompted the raising of additional capital. This financing, he said, is expected to add more than $25 million to Chemical Bank's capi¬ At pres¬ ent, Mr. Wilson is assigned to the Brooklyn Division of the bank's Branch Administration Depart¬ ment located in the Flatbush Of¬ fice, Brooklyn. Shareholders of Chemical Corn •istant Cashier. Mr. Amend is as¬ Exchange Bank, of New York, at their 132nd annual meeting on with is son Manufacturers Trust Com¬ and Dollar Savings Bank. pany, he was serving as officer. Mr. Adampast President of the At¬ conference of the National in dent senior lending New York Title & Mortgage Com¬ appointed ager, and in 1945 was an Assistant Secretary. associated been and lending. Before his election to Executive Vice-Presi¬ commercial joined North Side Sav¬ ings Bank in March, 1946 as Auditor, and was elected a VicePresident in July, ,1952. He had previously operations, development savings the with Atlanta in & S in the fields of trust, . Mr. Martel Capital United the through the positions of Assistant Branch Manager, Branch Man¬ CAPITALIZATIONS , 1926 merged with Manufacturers Trust in 1928. Mr. Wilson advanced Bankers and REVISED with National Bank & Trust Co., which CONSOLIDATIONS NEW in gator C Secretary to the Board, it was by C. William Borchers, the bank's President. banking his began experience announced by Horace C. Flanigan, President. of . . (280) 4-6056 Volume 183 Number 5460 ... The Commercial and Financial Chronicle (281) Motor Vehicle Production r,v /Auto Output; •i • product-.to another new high this By utilizing its facilities to the7-year. However, present indica- r, extent possible, r And th(6 Business Outlook •market") leadership;:in rl955. ? By HARLOW H. CURTICE* in . our President of General Motors 34% tl'. i above In opening the Motorama, Mr. Curtice expressed these expec-* tations for 1956: (1) an industry production of 7,500,000 mo¬ tor vehicles; (2) General Motors to invest another $1 billion; (3) corporation's physical sales to approach 1955 level of $12 billion; and (4) another record year of prosperity with a $400 billion Gross National Product. Looking ahead to Diesel that 1965, Mr. fncvl7 siyiing ana engineer- spending by spenaing Dy ing advances that form the foundation ivfdnnr. portance for t to General ? is n It it. lifting the curtain forward Motors' 8 our ereere v? General Motors studios laboratories. and V: 195^ ; . . From the business and economic and in most a out- the most which ancj the The bad as It Harlow H. Curtice it. most actual ago optimistic forefell far short of results. On March 4 of average employed, spending rose even more substantially. The cost of living,remained Such construction industry bet- its amazing 1954 record, capital expenditures by business not only showed an inwhile 1954 but rose steadily year. car sales through^ October. I remarkably stable. throughout the new fore of had industry. contrary ence in occurred to all It previous rail able field of Allison with construction to That lpadprshin public tran^ non including tures' puone con commercial ' f will Rpn'nrtc p industrial buildings snhnnic nnH . indioatp that highway • Continued on page RIEGEL PAPER CORP., CAP. STOCK RIEGELTEXTILE . . CORP., PFD.& COM. Inquiries Invited Ingalls & Snyder Members . .^sport requirements, 100 Tnrrpased The year New Members ' . American York Stock Exchange Stock BROADWAY 7-6800 Bell System Shareholder*! just concluded Exchange NEW YORK — Teletype NY 5, N. Y. 1-1459 also marked the end of our historic five-year labor agreements and be- the siSnirS of new three-year con|-racts with the unions representin£. mos^ our eniployees. A savings-stock purchase program history enable them to of and DISTRIBUTORS of was made available to all salaried emPl0,yees in the United States to mobile demand and accounted for area UNDERWRITERS CORPORATE SECURITIES increase their par- 1955 averaged twice 500,000 additional units. nrogress" m Gene Motors JXn1,/,Til!"," 1 'h ^ T° ^UPP'y- 'X ^.traordinary p Earl -in the General Mofn .11iFohVnlatJ?acl}ed demand required continuous pro- tors shareholders were given the "al^f„en This duct,Ion(.at vejy fhlh 1955 nt\ $387 billion. hl?L0fJ" 7% above up to the end of the 'e0v®ls model opportunity to subscribe to addi- RIGHTS . Homer O'Connell & Co. was tional the 1954 total. In my opinion, the most impor- tant factor responsible for the economic results of 1955 was the ex- tremely Production of the year. high degree of public lines the states output and in Canada the of rM address MM. Il! by f Mr iqco Curtice at Curtice at the the cars 16, 1956. Spiit was three for unprecedented 9,643,000 & lly to in new 1955 Corporate and more in occurred preceding 13 the Over years. Municipal Securities ment of the Presidents of colleges it is and in ' operation il958, to , Senatorial not instances, tions that (r point. LEE HIGGINSON CORPORATION BOSTON Banking Service Since 1848 am In economies afford other and advantages to underwriters, distributors, corporations and their stockholders. Write and for State our free booklet setting forth the Current Federal Slock Original Issue and Transfer Tax Rates. made presenta¬ factual and to the satisfied that the rec¬ ord speaks for itself. CHICAGO Outlook MEMBERS American Stock we were We REGISTRAR and TRANSFER COMPANY ^ New York, Boston and Midwest Stock Investment I subcommittees unmentioned. go NEW YORK, N. Y. and JERSEY CITY, N. J. financial higher 'education will amount to $5 million annually. In reviewing the year 1955, bur two appearances in Washington • in When in total before NEW YORK AS TRANSFER AGENT leading universities. full Motors' support Trading Department... both ' Half Century of Efficient and Economical Service ' should M a announced just a year ago. It has received the enthusiastic endorse¬ Syndicate Department... ■A NY 1-1896 . Dealers our: Bell System Teletype The addishareholders represented than had General through Telephone An expanded program of finan¬ cial aid to higher education was in BROADWAY, NEW YORK 5, N. Y. DIgby 4-0770 an the X,400 • students will be receiving four-year scholarships sponsored by General Motors. At that time Unlisted 120 record 565,000. a during UNDERWRITERS ^ r one. increase our tion o£ 77>00o entire Service to INCORPORATED new ^eneral Motors sharehoWer jfam- and trucks—the largest unit growth and DEALERS stock common These two actions resulted in great industry. DISTRIBUTORS of caoitaf" fn°Seolember "our'stoVk United B"„"rcx3 NewYo^"at°: A", production ever achieved by shares rCpresenting $325 million of undertaken at a correspondingly high level. The result ' *An 1956 was was new Exchange (Associate) for 1956 Looking forward, it is Exchanges ion that 1956 will 50 CHURCH STREET be my ooin- further is rise every in the prospect gross N. Y. Established 15 EXCHANGE PLACE isso Jersey City 2, N. J. another ''record year for business generally. There New York 7, of a national BEekman 3-2170 as built hp We Have An Interest In American and Extern. . ' :A consider this a most important milestone for General Motors and progress of aviation. The Allison prop-jet is the only engine and well as mihlip imnrnvp- nth^r en- including iicis has con- fidence not only in this nation but throughout the free world. The Electra, has now been by several leading air- has aiiuusuv recor(js jn each of the last ^ ""prranrt tare® years> and ^hls aP^ar° the prop-jet industry cuiiaiiuciiuii new some- exceed nroduced^widespread P.r°aucea widespread COrtlandt experi- purchases in the aircraft trU with seasonal trends in auto- consumer hiehwav now con- outstanding ±Tts Xum"6 i S Eisenhower AdX ' More non-resiaentiai strucresidentiafstr'X umts- More of the ministration with full jets handling the balance. directly ran of July never the en- }n Jear! P^op:iei planes wl11 be handling 75 to 80% of our coun- * phenomenon a our from We have long The gej. the to airlines need for faster, smoother, efficient short and medium tB&ht service. It is my belief that I However, this proved to conservative, partly due to the fact that I did not anticipate-and ro one could have anticipated— the extraordinary and unprecedented "bulge" in demand which caused a steady, contra-seasonal in j i °? }^1S type available to meet the evident. rise ^ ^ei? demonstrated ., was year u ,s jlne ^ industry is due operate of leadership I e rs 01 ni§away, rail marine transportation. We J*nes» be disposable income was high level, and consumer in a modes in which ordered ' as year _ A px- Pe*?dent on war or a peak level of defense expenditures. However, l* aPPears Wite certain that deuS± ^Pfnd1^ures will be somewhat higher in 1956. Other Government expenditures Federal, State and local- -can A fundamental factor, of course, -is the favorable economic climate designed specifically for commerclal usage. This plane, the Lock¬ revised upward my January forein line with the trends then Consumer Gains Confidence u . fines to power the newest airplane that was all in fields selection confidence pre- consumntion clusively that the prosperity and ProSress of the nation are not de- outstand- outstanding an ....... . mercial most nffprpH appraise—particularly T4. . the factors that should are nersonal level for the industry. 1956 a^fd' With 'not* only"for"the'"automobile^ in- also be expected to increase suPp*iers of ^oods and ^ustry but for the entire economy? wll^ from Present levels, position of leadership in a What for inromp creale^foonT'toe^rarrent^high current high the most year and'disoosable rise vailine^ fifty-six even inpnmp ££ Tnew hi7h leve Twl b i h^sed s«ll further throneh VSZS&JZ:™m industry—far better than ; nprs;nnal reach v will be another big year in the automobile ing result lowcr taxes. excess of $400 billion. Nineteen " . a wm - r° ari lmP?r.tan^ Pr.°~ importance of public confidence ducer of engines for military air- cannot be over-emphasized. craft. In 1955 we entered the comThere is every indication that cast year over Another in . As *]ave confidence is very diffi- the casts employment, with an 66 million gainfully crease Role of • the of virtually full ; the pvpr tional product for 1956 ^as make year ^ ^ Prop-jet Engines older , and industry with nrnrhirts customers! Even shortages and substantial tered 1 spending habits of peodramatically demonstrated in our industry last year. material The i°yed a reason was entire rjL h'?,h re~ Nineteen fifty-five marked the . affects the evidenced new the forward come outstanding pie. This yond its rated a that Public nation at fact dollars rounding out of General Motors year, demonstrating agajn its amazing vitality dynamic impact on national cult to produced be¬ a trend industry had and prosperous transportation. once ex- TT, aatomoDne inaustry nad a j' phenomenal i country.' was servlces* heed our overtime. upward units ,? very also also began in September, 1954, ! The automobile standing, in. the history of by ,,'5? - a This people had money and the confidence to spend it. - out¬ capacity, The sales n 1955. lt in l955. Jt would seem reasonable to expect an increase of about 4%, which would mean a gross na- very in ^jnued at a rapid rate through- participation out 1955. to my opinion was , also consumers and consumers and business. sales w„ prevailed. economic growth. One Rpviewed viewpoint, 1955 standing year, by of the developments ueing ueveioprneriis being xuiwcuu of way some on solid Bollar engines. record reflected in the high level of was higher level of experienced optimistic were able to fore$12 billion, with earnings; cast for 1955. However I do not establishing an allrtime record. foresee any contra-seasonal bulge Dealers handling General Moin demand similar to that which tors products shared importantly we experienced in the last half of in the year's prosperity. Their 1955. But, by any yardstick, 1956 profits were in keeping with the should be another to 80% of the country's air transportation by prop-jet planes with the balance by jets. Makes a strong plea for highway improvement and more engineers and scientists. confidence This * ceeded handling of 75% Motorama provides a dramatic setting for the public to preview the styling and engineer- 1954. activity was reflected in all product lines, including household appliances, -Diesel t locomotives and Curtice anticipates: $550 billion Gross National Product; $400 billion Disposable Income; 190 million population, and the The , cars employment will continue in 1956. that the rate of increase are will be less than that its : unit ; Unit and trucks produced uced United States and Canadian dian sales of tions General Motors was able to .maintain f full . fullest 21 HEnderson 4-8525 127 The Commercial and Financial Chronicle 22 that ensure Canada's Continued Growth Seen in Economic By JAMES Chairman nomic Unity and President, diversity growth an proportions Mr. Muir notes the highest bank rate source. use the as ago, year a that "Year is, in make a of I referred to 1955 Decision"—a year, which it is necessary variety of policy deci¬ which sions decisions maintain¬ and ing, Canada's economic unity. especially with importance for are future our country. I cuss to dis¬ made during the year and to evaluate, I Last Decision" of I year certain said: "Within policy our and ment should overall an decisions business take due interdependent as nomic climate economic and policy in goals of directed of freedom, govern¬ during account 1955 of four an eco¬ their probable effect; second, James some us in munity. Muir can, to confronting first of these is to point Out of the problems The *An 1956 and to suggest ways of by Mr. Muir at the 87th Meeting of Shareholders of the Royal Bank of Canada, Montreal, Quebec, Jan. 12, 1956. meeting them; and finally, third, we perhaps reached a turn¬ ing point where natural economic forces cine hence of Apparently tive from com¬ and It was mount entirely cured para¬ of Finance Ministers of Bank its recently McLeod,Youhg,Weir & Company LIMITED added standard central-bank to stock and Bank both were of Act. Canada ratio further expected to result deficit for the fiscal that the the old the and personal incomes, did not become effective until July 1, 1955, by which time inflationary forces in Canada were already strong. > ' upswing was Nevertheless, the undoubtedly abetted by our own monetary and fiscal policy. It is possible indeed that easy money, which induced ready lending by banks, had ceased to be beneficial had begun to have inflation¬ and ary ond effects by the end of the sec¬ quarter of the year. Again, I must underline what I said at the "how much?" in year In anything, great too for the excitement all switch from 1V2 was in¬ new Not since opened the the extremely for bank of business rate been in policy went al¬ the general public. This decision is all the more important because, unless or until reversed, it will presumably determihe the over-all pattern of Federal budgeting for years to 1935 provided ■, bv come. - In his budget speech of April 5, 1955, the Minister of Finance said: "I propose to recommend to the House a tax policy and a tax that would produce budget under conditions represent a high level of which Now has high level of output and a employment so figure that value of is reflected measures our over the year. and tax national The structure new the OTTAWA VANCOUVER CALGARY WINNIPEG NEW LONDON QUEBEC HAMILTON * SHERBROOKE ' -■> YORK >7$ # BONDS ' / STOCKS < CANADIAN --/W/ .• - . - W ood, 14 ,/v Gundy & Co., Inc. Wall Strpet, New York 5 105 West Adams Markets maintained in all classes of Canadian external Street, Chicago 3 and iniernal bond issues. Siock orders executed , V- ihe Montreal and Toronto Stock on affiliated with Exchanges, or net New York markets quoted on request. Wood, Gundy & Company DIRECT Limited PRIVATE WINNIPEG, Established 1905 , WIRES CALGARY, BELL SYSTEM TO TORONTO, VANCOUVER, TELETYPE MONTREAL, AND NY VICTORIA 1-702-3 and Wood, Gundy & Company (Members of The Toronto Stock Exchange Canadian Stock toronto quebec Halifax montreal saint john kitchener winnipeg ottawa regina Associate Member American Stock Boston Montreal Stock Exchange Exchange 40 EXCHANGE london, eng. hamilton london, ont. calgary victoria Calgary Ottawa PLACE, NEW Exchange YORK 5 Telephone WHitehall 4-8161 London, Eng. vancouver Edmonton ' Philadelphia Canadian Affiliate and — Canadian Member Toronto, Montreal Stock Exchanges the gross tax policy referred | KITCHENER in production King Street West, Toronto, Canada MONTREAL V output and employment." Exchanges Office a balanced Canada high, and the three changes of rate in as many months is unprecedented as well. This, of course, was a signal for a complete reversal of the the financing, one important decision in unnoticed most to Bank over deficit to the realm of fiscal 2%, in Sep¬ tember from 2 to 2%%, and again in November from 2*A to 2%%. presumably capable of environment or second, that the most sig¬ nificant tax reduction, that on momentum August the bank rate creased More¬ market. 50 that were if In by London, Kitchener, Winnipeg, Calgary, Vancouver, and The First Boston Corporation, New York all view was, by the recently organized money on cash-reserve comfort. greater efficiency because of the favourable Head bound to affect Canada sooner statutory 8% average. indications of Direct private wires to Montreal, Ottawa, Hamilton, Stock orders executed bank her ment were on the upswing, and indeed, by late spring, there were im¬ devices supplied new tools DEALERS IN ALL 1955, when the U. K. raised rate, and presumably these inflationary forces were uary structure portant over, CANADIAN SECURITIES bank It .soon became evident that business activity and employ¬ the 1954 revision of the .Bank Act Members of The Investment Dealers' Association of Canada low a 1955/56. had tools the new small a and which Canada deflation¬ "what?" but the ''when?" and the in come, Treasury Departments throughout the Western World; and we had the judge the ef¬ new policy; but, looking back over the year it would seem that the early part at least provided a demonstration of the efficacy of monetary and fiscal policy in combating deflation and unem¬ ployment. However, we must re¬ member, first, that inflation was already considered a threat in other countries as early as Jan¬ ary beginning: in maintaining stabil¬ of positive action was needed apparently still prevailed when the budget was brought down on April 5th. Tax reductions, notably on personal in¬ danger to the ity at a high level of employment, through monetary and fiscal pol¬ icy, the important thing is not the The of the moment is the galloping deflation of the early 1930's." To meet this chal¬ lenge we had the greatly im¬ proved fiscal devices now avail¬ able of rate. effect to the still and the that assume to soon drop as I pointed out last year, "it is still unsafe to pronounce in¬ to stand¬ or at from the former conventional 10% when, so their rates Moreover, too traditional sources, available bank cash had been increased by the time a to is It fectiveness In addition to increased cash from high and stable level ofemployment. The year began with an over¬ hang of unemployment and slack less 2% direct a 1954. Accord¬ rate was reduced 1 Vz% in February V/2% our bank rate was the lowest charged by any central bank. This was an indication of an easy-money policy that went far beyond the modest 1955 from needed. was either raising business activity and trade and 1955, at a time when other central banks throughout the world were presented our monetary and fiscal authorities with a real test of their power to ensure action command. ingly the bank Employment year monetary our year, later; point had not come by early 1955 and that further posi¬ ing pat. Activity without turning munity. Business give in order to upsetting we health fiscal authorities decided that the . economic Canadian the should restore most im¬ the upon a the balance of nature?" major deci¬ made. I should discuss the effect to not, how big a dose of essentially preventive medi¬ our some been to sufficient are If cure? portant of these especially as they bear on the pursuit or achieve¬ ment of the four goals of policy flation address Annua] Have an . dose of expan¬ a the of sionist medicine be administered? rate have now The political with consistent are then welfare Decisions suggested towards the economic welfare of the com¬ as like by which right policy might be judged. At that time I of some sions criteria the policy desions actually well "Year of propose first Since and charged the "When should of , single out for special attention problem of paramount im¬ achieving, to of economic progress and growth in the econ¬ omy as a whole." portance for the future: the prob¬ of is product and income with the highest appropriate one lem goal distribution policy of the first half and the squeeze on credit continues, with the Bank of Canada using all the tools and techniques that a central bank can easy-money appropriate to repeat the basic questions I asked then. They are: the possible incentive to increase the total amount of product to be shared. The fourth and final goal is to ensure that all our policy reserves, to third the national in consumers combines equity control of non-bank credit, and questions dependability of automatic principle in fiscal policy. U. S. criticized for disguised lend-lease of soft current acceptance for agricultural surpluses. Expects increased imports from U. K. at expense of other imports. A which The that ensure of "moral suasion" instead of mechanical devices. Requests increased secondary Nevertheless, none of these im¬ provements in monetary and fis¬ resources involuntary market to in them. want lowering dollar par value. Varieties of credit overexpansion expected to diminish shortly due to reliance on wise central banking and its services and eco¬ 1935, and that inflation aided exporters by since in idleness; that is, we should try to cal policy devices is a guarantee maintain a high and stable level of stability. We know what de¬ of business activity and employ¬ vices to use to induce expansion ment. The second goal is to en¬ or contraction but we do not al¬ sure that our resources, when ways know when or how much to fully employed, are allocated in use them in order to achieve our such a way as to produce the purpose without going too far in maximum volume of goods and the other direction. In the light of services and to bring these goods events since early 1955, it may be MUIR* Prominent Canadian Banker finds unity in human our wasted not are Royal Bank of Canada to Thursday, January 19, 1956 . . . (232) T oronto Montreal Winnipeg Vancouver Halifax to by Volume 183 Number 5460 The Commercial and Financial Chronicle ... (283) the Minister of Finance is geared to this gross national product in policy such that if in any year the product falls below a certain ideal meet the crises level, there will be budget deficit.1 If principle a way product there rises will automatic an the above be national this level, automatic an sur¬ plus. And the ideal level of gross national product is apparently de¬ fined the level that would have as obtained had employment and the rate of growth of the economy been "normal" every the base year 1953. For example, in since year estimating what the $24.4 billion product achieved in 1953,;"a good year," added what he considered growth "ideal" warranted rate of a for 1954, making product for that billion instead the of to least too prove be the that It has make things in the short the Bank of Canada ing, past applied controls designed the with least required to Mean¬ curb essential be one. $25 ceiving The is theory trial a a already goods requirement; that is, the require¬ re¬ ment by the Bank of Canada that billion it is to be hoped that experts and a actually achieved, and ended with laymen alike will give it both the serious consideration and the full ury discussion that its importance de¬ sufficient, with existing statutory serves. cash ideal an estimated figure of $26 billion for 1955 instead of the es¬ timated actual product billion. Tax rates so to as were of $25% then levied balance the budget be'ieve I should we also second line of reserves in Treas¬ Bills and day-to-day loans be established by the chartered banks first con¬ and a' $26 billion gross national product; and, since the estimated actual product was onlv $25!/4 billion, w sider the effectiveness and desira¬ bility of Again, this meant wards deficit which a on was a in of whether this kind of built-in sta¬ wards will sufficiently prove policy is to¬ In fect. the desirability pluses or consider planned deficits automatic caused of to in surpluses deficits by swings in the commu¬ ideal some words, of excess or nity's money income above low, sur¬ what level.* In might we other call the opposed to the as This would the more more me¬ appear remarkable by the Bank 1954 and of for im¬ an been made. merely as one who would the widest interest and see fullest and freest discussion of paramount are in Other maneuver supports combined with dumping abroad at low prices. Meanwhile policies our possibilities and for economic run are progress over the long being studied by the Royal Commission on Canada's Economic Prospects. Altogether, 1955 proved in retrospect what it in prospect: a has was of decision. year I shall consider now of greater or few a of cf believe I one new money mar- pointed the out, unselective, curbing healthy as ; as unhealthy or excessive, Short-term commer- j bank credit. goods into the move symptom rather than inflation, and drastic are a a during lyan. A review of that year, such as I have just given, should teach us that stability, exacts its lance. We price like freedom, eternal vigi¬ in must up note, that too, there may be some difference of opinion not only on the timing and magnitude of anti-inflation policies, but also on the serious¬ ness of the threat presented by the present boom. I believe that there are definite danger signs, not much so in prices in the as frantic pace of consumer buying, eral tightness of markets in both be argued that infla¬ can our ing some problems. An in¬ dollar down to par, thus aid¬ our exporters at the very time that their markets were of cause of actually block the flow make inflationary greater. Considerations goods and pressure such this have led central banks as the to and discretionary of use devices supplement broad quantitative controls. In addition, certain types of credit, selective to these by no means the least inflationary, lie almost entirely and outside the chartered banking sys¬ tem. I should like to candidates and nominate two possibly three for the attention of those charged with devising and administering credit control sumer and on selective basis: a con¬ credit; term loans by banks: caution) (with mortgage credit. Consumer credit, or "buying on time," is modern an essential part of our Continued improved like all page 24 But, economy. on Tariffs and Trade. If we in Canada were to accept principle Sir Anthony Eden's suggestion that it would be de¬ Canadian irt Investment Securities * sirable to divert, say, 8% of our from elsewhere to the U. K.. I believe our policy would Underwriters and Distributors Government of Canada Bonds imports and A. E. Ames & Co. should by a marked UNDERWRITERS AND DISTRIBUTORS 1 ar-d that of process Canadian Limited this improvement by U. in K. Debentures a selling exnorters, Prices in quoted in Canadian Funds for delivery Canada, or U. S. Funds for delivery in the United States , . port restrictions designed to divert trade to the sterling area. Members Toronto and Montreal Stock Exchanges - OFFICES IN 14 CITIES IN CANADA AND ENGLAND Ames & Co. Meanwhile exchange restrictions persist abroad not only, or even perhaps chiefly, because of ex¬ change difficulty but because of their protective effect for certain vested Incorporated up interests behind the that have "exchange-control The United States, with exchange controls, has never¬ theless sought to bolster her own Koslon Direct private agricultural price with tariff grams - support and . ■ ' LIMITED Members: The Investment Dealers' Association of Canada 220 BAY STREET —TORONTO, CANADA Telephone: EMpire 6-1141 pro¬ quota Street, New York Equitable Securities Canada no BUSINESS ESTABLISHED 1889 wire with Goldman, Sachs & Co. 30 Pine grown curtain." New York Provincial and Municipal Corporate Bonds and Shares the through \ Treasury Bills don° educating consumer service hp and not by some quantitative de¬ vice such as discriminatory im¬ A. E. Ames & Co. A. E. be Branch Office: 507 Place d'Armes, Montreal re¬ strictions directed, inevitably, against us. In addition, largely the United what NESBITT, THOMSON AND COMPANY; INC. 25 Broad Street, New York City 4 140 Federal Telephone HAnover 2-8875 Teletype NY Street, Boston 10 Telephone HAncock 6-3355 Stock her of pose these Financial Exchanges or at Institutions New net wheat surplus. developments, domes¬ for on York all to severe .temptation to do little discreet back-slidingtowards a less liberal trading pol¬ a icy. Nevertheless, I hold, in previous years, that prices as tion Canadian and shou'd be resisted tually with and NESBITT, THOMSON AND COMPANY in prosperous AND a a more world prosperous and hence Limited off in pay more I have Greensliields & Co (n.y.) Inc tempta¬ virtue in these matters will Affiliated All with along from pressures manufacturers ment just Utility & Industrial Issues for adopted "disguised accepting soft incon¬ protection, must have subjected the govern¬ Canadian Government, Municipal Orders executed called vertible currencies in order to dis¬ tic Dealers in Public be lend-lease": continued 1-4358 has States might that Specializing in Canadian Government, even¬ Provincial, Municipal and Corporate Securities healthy economy 64 healthy and Canada. Trade and tariff policy and other NESBITT, THOMSON & CO. Wall Street Telephone: WHitehall 3-9525 devices affecting the allocation of Teletype: NY 1-3708 Canadian Affiliate economic resources, through free¬ - MEMBERS ing TORONTO STOCK EXCHANGE restricting the freedom of the market, inevitably affect the CANADIAN STOCK EXCHANGE distribution . MONTREAL STOCK EXCHANGE v MONTREAL QUEBEC TORONTO OTTAWA HAMILTON LONDON. ONT. KITCHENER WINNIPEG REG IN A VANCOUVER SASKATOON CALGARY EDMONTON MONCTON income fected shifts VICTORLV SAINT JOHN, N. B. in than by of income. distribution by LETIIBRIDGE FREDERICTON or was In Greensliields & Co Inc 1955, less Business established 1910 af¬ these policies, or by the burden of taxation, the brute forces of nature combined with conditions and pol¬ Montreal Toronto • too far. It may also : well flationary policy at home brought growth. safely infer from government action that, in spite of defections abroad, Canada will continue to support the principles laid down by' the General Agreement on already may go curbs may built pressure tion solved can have tionary economic room deny, etary policy is more effective, against inflation than against de¬ flation. Eut there are dangers. As these is obviously the new infla¬ of economic resources, the distri¬ bution of income, and our national Act revision will and efficacy of wise central bank policy in curbing inflation. In¬ deed, experience shows that mon¬ market The first 1956. measures, balanced a the fronting less, it affecting the allocation inflationary cial loans to in al¬ But, granting the need - constitutes the most important problems con¬ us Inflation effective policy? No modern banker I commodities and labor. Neverthe¬ 1955 anti what be Problems Confronting Us in 1958 prosperity. creates more problems than solves. policy II ing view of provided by the de¬ velopment of the handling of price less moment have been taken dur¬ to be all by the greater decisions the in surplus through business expansion, and the gen¬ fare of the country. the greater statutory powers con¬ ferred be¬ or ute. appear, has 1956. in my comments on fis¬ policy, I speak not as an advo¬ the chanical devices provided by stat¬ have May, importance to the economic wel¬ sion" may would decision to reserves by sua¬ strong to produce the desired ef¬ We 15% : of matters which "moral of use line as like to greater discretion through the increased it cate but to¬ 8%, to bring these second of this, cal cen¬ moving total portant devices, evidence that some tral-bank moves automatic more there is • various techniques policy. While 'the Department of Finance fact, estimated at $160 million. It may be open to question bilizer our monetary of reserves tinuing ways for what I have particularly in mind is a different kind of nonstatutory in practice; and run rather de¬ some appeared opment and growth to the neces¬ vember, 1955, once more imposed sarily slower adjustments through' by the Bank. I shall refer to these annual revisions of the budget. In and similar types of credit expan¬ any case, the decision to adopt sion later> in my remarks. But management is made, and butter upon to take care of rities—imposed in February, 1948, swings in business activity and lifted in February, 1949, reemployment, leaving longer imposed in February, 1951, and problems of economic devel-' lifted in May, 1952—was in No¬ of fiscal most important be the bring them to market. For example, the ban on term loans purchases of corporate secu¬ theory to owing to inflation abroad. But this hardly a healthy basis for con¬ is has relied this; particular great a at short and that created dis¬ and run. abroad it loans move icies wheat surplus and a drop in farm income. Big decisions here remain pressing indication of their nature and while, monetary policy with its greatly superior flexibility could to possible of short term neutral selective inflationary type of lend¬ turbance worse: a the credit that fiscal policy would not in the most device a During periods of inflation¬ ary pressure, * automatic as that it would at least be factor ket. in fiscal passive do that lie ahead. adopted was ensure at the year $24 may well may run the gross national product for 1955 should be, the Minister began with automatic principle new 23 Quebec Sherbrooke Ottawa , . 24 The Commercial and Financial Chronicle (284) Continued jrom I should 23 page longer-term significance—to what a most important I consider to be Canada's Continued Growth things, it good be carried to individual, to can For the extremes. expanding home own¬ for device goal of policy—a goal that, in a sense, comprehends all the others: achieving and maintaining Cana¬ da's economic unity. Unity Seen in Economic ing during a period of relatively slack trade, the NHA programme heavy debt is to had many virtues. But with a re¬ and the burden turn to normal conditions, and usually the greatest for later with a reappearance of in¬ those who can afford it least: viz., those who need or are attracted flationary pressure, continued mortgage lending by banks, to¬ by "no down payment'' offers. For the economy as a whole, consumer gether with the other inflationary credit results in the production forces, undoubtedly made a con¬ tribution to instability in the and sale of durable goods (a form live in constant live in bondage; of debt is of long-term investment by the without at the same a corresponding act of sav¬ consumer) time need be no harm in the consumer loan is itself financed out of saving— There ing. this the provided then borrows in consumer der to or¬ spread his own saving over But if a great rise in con¬ time. loans sumer is financed through have an bank credit expansion we expansion not of short-term, selfliquidating credit but a long-term loan paid back only over a long period, and a consequent expan¬ sion of the money Term loans by supply. banks to corpo¬ rations and the purchase by banks of corporate serial bond issues are similar in effect to of bank-financed consumer and may be more the repayment an expansion credit, serious in that period be may longer; and the initial outlay!'for plant expansion, increases money incomes without providing a cor¬ responding flow of final products on which that money income can be spent. That is why it is essen¬ tial, in normal times, and espe¬ cially where there is a threat of inflation, that term loans be fi¬ nanced out of the savings of the general public. loans by banks, Mortgage bank-financed and are term a loans to like time home, is financed without responding act of saving. in a a cor¬ As a national greatness of promise which is still perhaps of policy is to make possible for the great qualities courage, faith, and breadth of vision to add nobility to wisdom, this the most precious asset divinely endowed young country. First Public Offering of Ford Motor Stock World-Wide by Underwriters and Dealers Clearly, Canada's future as a unified economic and political en¬ tity depends in part upon our con¬ tinuing success in meeting the various short and long-run prob¬ lems we have been discussing. But success in this, though necessary, is not sufficient in itself to guar¬ 10,200,000 Common Shares Priced The first public offering of Ford in not does consumer primarily of banking. the field otherwise War and be handled by regulation at the re¬ level, with good will and co¬ operation between those who ex¬ the ut h credit i t i o r and the control There should be e s. that of I little a common-sense, co-operation and quickly task There re¬ cure. cannot will be can accomplished. is, indeed, encouraging evi¬ dence that we have already made great progress: that parochial at¬ 111 Problems Ours firmly believe that this diffi¬ cult credit over-extension straint, case. and ' Possibilities of Achieving Canadian Unity the wane in Canada. As I have said, continued progress de¬ , $64.50 at Prior the to widest possible distribution At the request of stock. shares or offering 15% about are of the the approximately p a n y com- ... „ ,, ^ of the total being sold by the un- and 3,800 of certain sala- dealers ried employees of the company. Nearly 1,000,000 shares are being reserved by the underwriting managers for sale directly to institutions, such as pension funds, educational and charitable organ- izations, and insurance companies, The Motor Ford ranged New York and jn ^11 three classes share alike earnings anc} aSsets. has pany no stock now dealt with the policy in their pends on wise decisions in eco¬ Under a stock option plan adopted in January, 1953, options were granted to certain key emfor the purchase of old ployees Class A common stock. As of Dec. 1, 1955, options had been exercised for the equivalent of 647,100 shares of new common, and options for the purchase of the equivalent of 1,513,500 shares of the new common stock were out- standing Plan- opt?0™ f°r a ™axfmum °{ Detroit Stock Ex- Under a . , additional an , stock, which represents 22% the Foundation s holdings beof to be... Partners ing sold by The Ford Foundation to the underwriters for public resale principally to permit the own Development total Foundation's The ments. new 900,000 of shares feeling expressed by our President at Association Annual Convention in 1951, more the Investment Bankers recently by the President of a Canadian University in an address to the Boston Conference on Distribution*, and again by the President of one of Canada's ten Chartered Banks, has also been the subject of numerous newspaper articles and editorials in Canada in recent months. There is a broad and growing seg¬ opinion which feels that United States corporations are beginning to control the economic future of Canada. This is not now the case or ever likely to become so. However, there is a growing concern not only about the normally welcome inflow of U.S. capital but also, and more importantly, about the virtual exclusion of Canadian participation in United States controlled operations in Canada. puj,jic £oard ^ of or direcf0'rs company time'of ,he at offering, the later, as the may determine, has also adopted a Umited and stock invest_ merd for salaried program n]ftV.p^ p em- y Proceeds of which will total about $642,600,000, will accrue to the Foundation, and no part will go to the company or to the Ford family. considered extra dividends. The board of directors has stated its intention of declaring a dividend of 60 cents, per share for the first quarter of 1956. tion's other assets the and Founda- than equity of the substantially all of This shar(£ such In 1955, the company paid dividends equivalent to $3.27 per share of the company's capital stock to be outstanding immediately after the reclassification. Of this amount, $1.31 per share was prior to the sale repreapproximately 88% of the holdings total govern- company ment bonds and cash. the sale, of Canadian As underwriters of all types of securities for thirty-five years and with distribution facilities from coast to coast, we are able to offer advice on every step common in raising capital for shares or senior a M idlsnd Securities members: w The Investment Dealers' Association of Canada Canadian Government, ; and corpn. limited Municipal Corporation Securities subsidiary operation through the sale of securities. Needless to say, even the most preliminary discussion will be in strictest confidence and without obligation. *Reprints of both these addresses are T] le Midland available member: upon Company The Toronto Stock request. Stock orders executed Gairdner % Company Limited of Canada all , 320 Bay Street, Toronto, Canada Toronto, Ontario: 50 King Street London, Ontario: Exchanges West Huron & Erie Building Sault Ste. Marie, Ontario: 110 March Street EMpire 6-8011 Montreal: Montreal Kingston Quebec Calgarv Hamilton Kitchener London Edmonton New York Vancouver Winnipeg 215 St. James Street West St. Thomas: 354 Talbot Street Private Wire li™ Exchange on Member option ar- the changes, and plans to list it on the sent Exchanges corn- on Foundation to diversify its invest- Stock The funded debt, has Co. the list to stock 60%, and the Class A stock hone n?w common may be graijted to Mid-West, Los Angeles and San officers or other salaried emdecisions of 1955 and some of the nomic policy; but, in the final an¬ Francisco and possibly other exa*aay ..ime, Pno£ an5» 1961- Forc* directors have auproblems confronting us in 1956. alysis, success in achieving and changes ' , , ooc/ thorized options for 446,250 of The I have Canadians Want All Major Canadian Share 1,500,000 derwriters to about 8,600 Ford car £■ Association per current , underwriter to ensure the has agreed to best efforts u- his use titudes and habits of thought are now on . , would a nothing, therefore, in these three varieties the than attendant tail a be prize unity in diversity, with the opportunity to take fullest advantage of the division of labor, itself a product of di¬ versity in culture, in individual talent and skill, in group interest and activity. experience have shown that this can be most effectively post-war tend richer even Ford Motor Company stock, is The Investment Dealers' and greatness to that it rp, ment worthiness to wealth, add of _ of belong control The source. credit corporations, this add T departure from traditional investment, to to role of economic . short-term bank financing. Longterm maintaining Canadian unity re¬ quires much more than that. The Thursday, January 19, 1956 . sale, the Motor Co. common stock, which company's capital stock consisted was made yesterday (Jan. 18, of (1) antee Canadian unity. We are di¬ Class A common stock, by 722 underwriters, the owned by the Ford Foundation vided by the accident of geogra¬ 1956) largest number ever to participate with the exception of certain phy that makes us a long belt, di¬ vided into regions with diverse in a corporate underwriting, was shares owned by the Ford family economy. climates, cultures, and economic heavily oversubscribed. Itself the and certain other shares subject Owing to natural causes, and to interests; and with each region biggest corporate financing in his- to option or purchased through by company employees the effect of present policy, the feeling the strong influence of our tory, the offering consisted of 10,- options three varieties of credit over-ex¬ giant neighbor, the United States. 200,000 shares of common stock, and officers; and (2) Class B cornpansion may soon become less We are divided also by occupa¬ par value $5 per share, and was mon stock, all owned by the Ford serious. To consider them in re¬ tional and group sectionalism made at a price of $64.50 per family. With the current sale, the company's Class A and Class B verse order, it is possible that in within as well as between regions. share. The underwriters are managed stocks are being reclassified so | the immediate future seasonal ef¬ Under these conditions, which we fects will tend to reduce infla¬ have to take as "given" so far as by Blyth & Co., Inc., The First that the Ford outstanding shares Boston Corp., Goldman, Sachs & will consist of 53,461,470 shares of tionary pressure. This is espe¬ policy is concerned, we can least cially true of home building and afford the parochialism of group Co., Kuhn, Loeb & Co., Lehman stock, made up of 10,832,100 shares construction in general. Term and sectional interests which is a Brothers, Merrill Lynch, Pierce, of new common (which includes loans and the purchase of corpo¬ natural, if not an inevitable, re¬ Fenner & Beane, and White, Weld the $10,200,000 shares now being & Co., with Blyth & Co., Inc., act- offered), 36,148,620 shares of Class rate securities are no longer prac¬ sult. ing as chairman of the seven co- A stock, all owned by the Ford ticable under existing monetary There is, however, reason for policy; and, since the banks have optimism arising in part from the managers. In addition, about 1,200 Foundation, and 6,480,750 shares selected securities dealers will of Class B stock, all owned by the only the shorter maturities, the very magnitude of the task be¬ help distribute the stock in the Ford family. amount outstanding should be sub¬ fore us. The very diversity of re¬ United States and Canada as well stantially reduced within a few gional, cultural, and occupational as in 20 countries around the LClas?•B1st years and of course there will be interestS| that creates and aggra¬ worjj have 40% of the voting rights for. no additional pressure from this vates our ' problem makes unity an election of directors, the common credit consumer like at this point to turn to a matter of attention your . . to Eastman, Dillon & Co., New York (285) Number 5460... The Commercial and Financial Chronicle Volume 133 standing cash for the household goods they needed. Today's young mar¬ ried couples are often impatient than $27 billion today. A deal of this rise has gone with this delay and prefer to get the goods they need and want more Oi Consumer Credit The First National City Bank of New York expansion of consumer credit during accompanied by changed attitudes by various sectors in community. Citing recent extraordinary increase of automobile paper, raises possibility of a cyclical reversal, but Bank official notes great postwar period, mounted higher at a spectacular pace during 1955. Yet when peo¬ ple ask "Is credit too high?" we time credit sales credit has steadily have to mmm. answer w." n o have into W entered even c o n c e r and he said. criteria have ing's paper. sively easy is 1955 old dividuals selves sumer Lewis is level than at a this morn¬ The hazards of exces¬ terms are with us in period, they major share a for up income protracted a detrimental are not only to the individual, but to the credit economy. Intelligently used, how¬ impact of consumer higher ever, the credit is before; today at the end cf 1955, the volume out¬ standing is probably close to $36 billion. The increase during the year of nearly $6 billion is the largest ever recorded. The vol¬ quite another story. The Relevant The big rapid the credit been has Factors question is whether growth of consumer of out line with the growth in the rest of the and the institutional income is higher than ever before, economy and so is the burden of debt changes which have taken place. To get the answer to that — or measured by the percentage of rather to get close enough to guess disposable income going into in¬ stalment repayments. Loan ma¬ at an answer—we have to exam¬ ine the evidence on a number of turities, particularly on new cars, have stretched out further and other questions on consumer ume of debt in relation to current down wcnder many people credit. payments have shrunk. Small about cerned the of state part of What rise? the upswing tributed to transitory con¬ behind lie factors What record-breaking this then, that a great are deeply con¬ be at¬ can cyclical fac¬ is steady longterm growth? How sound are to¬ In the rapidly growing field of day's terms and today's credit consumer credit, however, there risks? And finally, how long can is not much novelty in disturbing this go on? changes. The other day I hap¬ The additional purchasing pened across a statement made almost exactly 30 years ago by a power provided by consumer credit has been a major factor in leading New York banker, which sumer has He a tors and what part debt. rapid of expansion mass markets for con¬ durable go«ds and promot¬ developing bauntingly familiar sound. warning against the sumer was ing generally high production and automobile employment •An address American City, Dec. by Mr. Lewis before the decade. Finance Association, New York 30, War 1955. during Since the the end postwar of World II, total consumer credit out¬ credit than million persons decade, an Excelsior in the postwar families of an faster rate. even wage share brackets. other is minster 13,500 over of acres fields, with recoverable gas To keep barrels. areas it re¬ with in¬ pace Excelsior serves, refining capacity to 4,000 bbls. daily. Excelsior Refineries also carries controlling interest in X-L Refineries Limited, whose $2 million new refining plant is nearing completion in British Co¬ lumbia's Peace River area—the households. be Change in Attitude exporting production that area the to soon will United western States. This sharply increased group of is ready to changed the bor¬ themselves, by society at potential credit borrow users rowers of because attitude toward The the its debt by parent own organization—Wilrich Petroleums—in right holds varying interests in 60 oil wells and 5 gas large, and by lenders. There is no longer a stigma attached to buy¬ ing on instalment credit or bor¬ rowing to meet an emergency or to achieve some desired personal wells in Western Canada and Montana, with other leases to be developed; in addition to which Wilrich carries nium most a mining division with favored ura¬ of Canada's and lithium prospects in some areas. competitive selling methods have persuaded consum¬ ers that this is the way to buy goal. Highly durable goods, and in fact the majority of cars and household appliances are bought on credit Wilrich Suite 1204 today. Lenders, particularly com¬ mercial banks, have changed their attitude toward consumer credit. Petroleums 67 Yonge St. TORONTO LIMITED CAN. In 1930, only about 100 banks had consumer instalment loan depart¬ ments; today at least 80% facilities for such loans. tion lenders between stantial has dealers between as been the in factor consumer have Competi¬ well a as sub¬ spread of credit. Consumers are more willing to borrow today because they de¬ sire to improve their standard of living. More and more of our The household heads today fit the pat¬ tern of typical user of con¬ sumer credit—relatively young, head of a family with children under 18, and holding a good, steady job. A couple of genera¬ tions back, more often than not, families saved until they could Developing in Greatness CANADA Lake Nordic Uranium Mines Ltd. a Ex-' larger number of industrial shares than any Where in Canada are the most other two stock and traded? exchanges in Canada. Of the over $44,000,000,000 shares $25,000,000,000 more are than shares of manufacturing companies. Every variety of in Canada's company rapidly expand¬ ing manufacturing industry is represented in the 243 companies in this A Pronto Uranium Mines Ltd. Stock Toronto change lists the shares listed ★ pro¬ con¬ the average than on and is increasing the middlecategories of oil creasing production in the headed and a users holds Refineries of 5,229,439 serves at Both heavier credit sumer is earners in higher much risen An increased of families income are has (25% to 100%) in 61 and potential oil lands in Canada's Lloyd- proven manufacturing ★ or before. ever increase of 18%. The number proportion by urban varying interests of listed with o„„s (about 50% of issued capi¬ tal) in Excelsior Refineries Limited which, in turn, consumer more ways con¬ ever controls 1,356,000 shares one the them¬ over-extend tie and their of short- and in termed iate- Robert E. 25 it from to WILRICH PETROLEUMS the during thing there are more peo¬ ple. The population has grown by eighteen 1925. To more For two years. It was less than in no use extent that such terms induce in¬ may longer be adequate. To¬ term in tendency now, multiply the matur¬ clipped in credit period. owns ity figures by two, and you might no tal Just expansion instalment ducing crude oil wells. customary to marked a of privilege of getting these things Some people call this aver¬ aging out the life-cycle—acknowl¬ edging that the peak in income Continued on page 26 now. able to time to curtail that ned, our or they need and want them Everything from houses to electrical gadgets is latest families put it concisely, more peo¬ ple today are ready, willing, and extending the maturity so ment credit from cars one-year the bought on credit, and gladly pay something in interest and other charges for the willingly To over months instal¬ as new on unknown territory far e payments most. use too long a period, and noted that there had been a tendency to stretch terms rwe just don't k through rise when the postwar atmosphere there is place for further increases, provided that quality is kept high. Consumer the in ably will follow nature of eco¬ Holds in favorable economic generally. with hand-in-hand pay tors, there has been unquestion¬ concludes that its long-term course conditions great seven¬ prices and incomes. Another large portion was accounted for by catching up after the durable goods rationing and credit re¬ straints imposed during the war. But even allowing for these fac¬ By ROBERT E. LEWIS* nomic multiplied has fold. Instalment credit has shot up from $2.1 billion on V-J Day to Factors in the Growth complimentary our group. - ^ of copy Monthly Bulletin show¬ ing essential trading data on all issues listed will be sent ★ Spanish-American Uranium Mines Ltd. to you free on request. Pater Uranium Mines Ltd. ★ The ★ Algom Uranium Mines Ltd. * largest market for industrial shares in Canada Oceanic Iron of Canada Ltd. ★ ★ Anglo-Rouyn Mines Ltd. THE TORONTO STOCK EXCHANGE ★ Buckles Algoma Uranium Mines Ltd. ★ Rexspar Uranium Mines Ltd. ★ For Further Information Rix-Athabaska Uranium Mines Ltd. Write TECHNICAL MINE 44 KING ST., 25 CONSULTANTS LTD W. —TORONTO —CANADA 234 BAY STREET TORONTO • CANADA i 26 The Commercial and Financial Chronicle (286) to Continued from page 25 use more credit consumer in to than ever before. Thai is a general explanation of the postwar expansion of consumer- increase. debt, panded more Factors in the Growth explain credit Of Consumer Credit have nearly v/ays but is it the sufficient dramatic during to r.ot 1955. look to that, the much in years many comes of the payments to a when income (they hope) pone some time they have to something for the credit, the same amount of purchasing power will be higher. Since pay will not cover so much in the way goods. A great many families, however, find in instalment credit a type of forced saving through of acquire goods they which they can bought if they would have never had had to save up in advance. these debt of their because days high degree of confidence in their ability to repay. An increasing proportion of the persons in the goods today belong to the groups which en¬ market for consumer labor tered the force in the war and postwar periods. Most of them are unscarred by the Great De¬ pression; for the most part, throughout their working careers they have experienced regular employment- and steadily rising rates. Without the spectre of prolonged unemployment which haunted so many workers in the thirties, is it any wonder that today's worker is more willing to wage commit his future income? ■ the . formidable arrav of "built-in stabilizers" which soften plus the impact ol any downturn nave also lessened Ihe incentive to save for rainy a income may to enjoy the present, a larger portion of commit and Workers day. often prefer instalment to payments, unemploy ¬ ment insurance, pension and wel¬ fare plans, or social security to provide a subsistence in time of necessity. while they depend on Good Risks 1941, against a rise of only 25% in the over-all number of consumer units. In other words, since instalment use them credit to because more of only has work experience been favorable, but incomes have more risen, bringing families into brackets. the is It good risks. Not are the count a T an the for , old i, bulk truism that families ac- e of consumer accounted third of total for consumer only There credit out- units to all half of than More sumer now are have of families these for first the to buy a they car, their of home time new own, their durable goods \ the Finally, ways more to place Average maturities loans were attempts about 24 months " i has credit credit, it is now widely used to finance purchases S. form of revolving in nondurables finance take a is It stores. services; 'L // v -J department extensively used trip, send :f\/ "•£••••• spread beyond the durable goods field where it originated. In th$ of ' today your son to ca i you through even write a- check on and pay it back in in¬ stalments. Charge accounts hava college, a or bank, also spread; you can get credit entitling you to purchase a wide variety of goods or services cards billed, be convenience payments spread the to later. Each whether it be merely of ter sum or a a overtime, total of new mat¬ \ V '* % need adds consumer % The credit outstanding. The Crucial Auto Market Ba nk of Nova Scotia offers you convenient banking service across Canada.. Thus, as noted earlier, more people are ready, willing, and able 1 Robinson Newcomb, "Rising Incomes Mean B'.gger Markets," Nation's BusiNov. 1955, PP. 33. W7HEN r^., W you call your every of the one and The . , . ^ Bank met of Nova Scotia, by the banking facili¬ most modern banks in bring to your projects well-respected counsel since ou . Bank of Nova Scotia And you Jooh The largest, abroad. active partner \ "•'x/- in need is has been . . a very in Canada's growth. profit from a mature international 500 branches in Canada and over out- the 7world, with correspondents wherever men trade, are ready to place all their experience and on-thespot knowledge at your service. OFFICE In addition STREET, TORONTO : to Branches IN CUBA: Branches ■ Manzanillo and BRANCHES BRANCH OFFICES Branches Montreal Calgary • • at V at Port of Spain. IN PUERTO RICO: Fajardo, San Juan, and Suntnrce. IN THE All Branches at Ciudad Trujillo. IN NEW of Nova Scotia, 37 Wall Street. IN GREAT BRITAIN: The Bank Broad St., London E.C. 2., THE Partners D'ARCY M. DOHERTY . offices Camaguey, Cienfuegos, Havana, Santiago. IN JAMAICA: Branches at YORK: The Bank ,7 have DOMINICAN REPUBLIC: Vancouver THOMAS H. ROADHOUSE we THINIDAI): TIMMINS, ONTARIO • Canada Half Way Tree, 1 lighgule, Kingston, Mandeville, May Pen, Mont ego Bay, Oclio Rios, Port Antonio, Port Maria, St. Ann's Bay, Savanna-la-Mar, and Spanish Town. IN KIRKLAND LAKE, ONTARIO Private JFires: New York across at Black River, Brown's Town, Christiana, Cross Roads, ST. CLAIR AT YONGE IIAILEYBURY, ONTARIO to . I CLIFFORD T. LOW CLAYTON M. WILLIAMS BANK of Nova Scotia, 108 Old England. OF NOVA on stretched credit than ever Instalment terms early outgrowth of competition and easy many ' of in has consumer use i a easier liberalization took 1959. tlii| \ made basic part and the of di~' ing both current purchasing power and credit eligibility. THE INVESTMENT DEALERS' ASSOCIATION OF CANADA credit to these desires. Higher in¬ comes, over and above basic sub¬ sistence, traditionally bring in¬ creased demand for durable goods, and at the same time bring the means to obtain them by increas¬ satisfy THE TORONTO STOCK EXCHANGE BLOOR AT BAY very purchases, and the credit needed command to MEMBERS JOHN M. ROGERS The was a analysis is the part played by instalment terms. which styling, the probably able are DOIIERTY ROADITOUSE & CO. JAMES W. COCHRANE of any to afford a to upgrade 1832 LOCAL All contribution. But have well-informed and I' demand. moved into income brackets where Can ada HEAD as new con¬ ties of BAY growth of the two-car family, ag¬ gressive selling, and upgrading of $10,000 bracket. Many market ing the attractive year been auto the in the $4,001 : 2.15 record the expectations, includ¬ ex¬ way, paper three times that of all other types cf debt combined, while previous one- why group with purchasing power eqiuvalent to $4,000 or more at today's prices has increased 3~'/2 times as fast as the general aver¬ more middle-income middle-income . and more paper explain exceeded all its rate of increase was about six times as fast. automobile Thursday, January 19, 1956 . the use, able better are than year's 85% increased has dollars 1955 and More , Consumers automob'le more as this low-income 1955, automobile credit jumped The 1955 automobile market has families can't borrow and the rich $3.7 billion, or 36%. Other instal- been a phenomenal one. About ones don't have to. According to ment credit rose $800 million, or 7,4 million passenger cars were a recent estimate,1 the number of 7%, and noninstalment credit sold in the domestic market, two consumer units with after-tax in¬ edged up $350 million, or 5%. At million more than in 1954 and come of $4,000 or more in constant the start of the year, automobile over one million more than in the before. This favorable work experience of of another the because credit age. incur Consumers are willing to Stated consumer we market. In the first 10 months of later than the peak in family needs. Through credit, families can post¬ usually five-sixths volume to upsurge For . SCOTIA 1955 intense money. new out car from roughly 30 Number 5460 Volume 183 The Commercial and Financial Chronicle ... months, and when the average is 30 months, you can be sure income that there is proximately at substantial number a of loans with 36-month maturities. Deals for maturities longer than however, appear to have been far more prevalent in dealers' advertising than in fi¬ nance company portfolios. Down payments shrank, both openly and through the device of exaggerated trade-in allowances. It finally reached the point where a leading finance company warned that 36 months, these terms hurt easy the dealer through taking the customer out of the market for a longer period, hurt the lender by extending the risky period during which lthe borrower had little equity no or 1929 has and risen 11.0% from in 13% i955. 7.5% 1940 Effect in to the at (287) ap¬ end of vv:';Vy;\ Business on Cycle credit Instalment credit has long been regarded as accentuating booms recessions, but not as causing upturns or downturns. In revival, and would be this crease the over long .' at run a faster rate than income. One fac¬ tor in shift of such of would trend a be the increasing proportion an income to the middle brackets, durable goods purchases where and In recent recessions, the posedly deflationary force of sumer now sell to bracket, whole a income new and they did so aggres¬ sively. People who previously had not been able to afford a new car could buy one with payments within their means. People who now ordinarily had bought only used cars now new cars. upgraded themselves to Such purchased the million people or more have may substantial a share of by which cars sales exceeded forecasts. But it is of credit use income new brings with it demand skimmed created one is The this easier still foresees not cream from by initial surge of an which sustained. brackets, ordinarily has been market new terms. Unless more outstandings through raising the proportion of the purchase which is financed and by extending the length of time the loan is on the books. ' , In 1949, of the intensive That being the disposable use today's established. the case, credit consumer in well seems toward extensive credit consumer economy trend and rise in percentage from 11% as income of to to appear grounds for alarm. is a growing part growing economy. But it clear how much proportion of credit rise of our still further business without is the done liberal can be Consumer credit not on danger. Obviously, it cannot expand in¬ definitely. But an economy char¬ acterized by high employment, direction—this sales stimulus will steady work,, and rising incomes Those behind in diminished greatly are the some of in 1956. the forces record-breaking consumer credit. The support can rise next of credit without which that is erratic the sense, extent of credit are secular, and pre¬ sumably sustainable, and what are the possibilities and implications of a cyclical reversal. of economic questions are to what these forces Basically, sumer the volume of long-term growth of population, prices, and purchasing It has done that and much more. Credit outstanding as a percentage of disposable personal one depressed. or sustainable on the conditions gains nomic a on generally. re¬ is cyclical de¬ how much of the advance in general It and above over long-term will consumer do a boost pay tax or tire cut debt significantly less. and another Continued third on a growth sustain¬ trend. more to influence credit than vice versa. Substantial Oil and Gas Reserves Acquired By Great Sweet Grass Oils Limited This in remain confident. and who and lender have confidence employment of are of extended 1954 makes each it that oil of 9,470,000 BILLION 18 Manitoba, barrels cubic feet lands of of underway. is recently acquired gas and oil lands with proven oil reserves of 1,419,490 barrels oil, plus 155,351 barrels of probable In ;i • the Western of excess 1 Canada, MILLION varied •' over the United Company cubic interests of acres diversified credit the BILLION 140 Its reserves. and gas. feet in has of oil lands A sus¬ drilling fields in Canada and is program also planned extensive does highly industrialized section of Quebec, Can., where an important natural gas field may be the not like vanish dawn economic of But to make this dence the in duration of sumer dew ! adversity. possible, confi¬ recently acquired in credit if GREAT SWEET GRASS sharp drop confidence, con¬ a would resume traditional role of intensifying the reluctance cessions; both incur extend new OILS LIMITED its Suite re¬ 305 — 100 Adelaide St., W., Toronto, Can. to instalment debt and the continuing necessity for repayment would reduce pur¬ chasing power and retail sales. The stimulating effects of credit are also con¬ sometimes The $5 billion added purchasing power in 1955 by expansion of instalment credit outstanding is less than 2% of to¬ tal disposable income and equal to over-rated. to about sumer one week's worth expenditures. If of Canadian Oil & Gas con¬ • consumer Reserves Ltd. participating with OILS program —an area GREAT LIMITED in one a SWEET natural gas currently under area favorably regarded a of Canada's way in of Quebec as a of commercial natural gas that would find in possible deposits quick and ready market largest industrial between Montreal and Quebec areas—• City. IN ADDITION Canadian Oil and Gas Re- 1 serves Ltd. carries important participat¬ ing interests in 43 oil wells in the State of Oklahoma and in three I L I T producing oil wells in Alberta yellowknife yold 8% net interest in three ED — capped plus gas an wells v/hich will shortly be productive through West Coast Transmis- VI sion pipe-line. ' CANADIAN OIL & GAS RESERVES LTD. MINE OFFICE: YEUOWKNIFE, N.W.T, HEAD OFFICE: 2810,25 KING STREET WEST, TORONTO, ONT. - r* 'j a developed. scope and downturn is es¬ the shatter or at holdings limited sential. However, should the source a for taining force of instalment credit drilling A are States. 20 the St. Lawrence Lowlands L I in gas than more during the GRASS PERSONAL oil natural Can., Great Sweet Grass has . ill month clear acquired and reserves. prospects instalment new just gas so the average, close to $21/2 on billion has of acres Oklahoma total the term of the loan. The fact that, was also both the borrower and the as of Further drilling In those to worker's over of some temporarily laid off keep on buying are enabled long even company 9,104, reserves over gas. em¬ ployed in State proved The of workers who remain 95% the including 38 pro¬ ducing wells and 52 well locations with estimated, developed and undeveloped, net cushion¬ a Canadian interests is (HO had page from ing effect in recessions of the 1949 and 1954 magnitude, so long as sumer Changes in income and sales pat¬ terns of might be argued that instal¬ eco¬ activity is considered to be boom able In level nature which consumer power. than Similarly, the proportion of cent recent to grow along with the strain depends pends largely con¬ credit outstanding might be expected much larger volume a effects con¬ apart ment credit contributes consumers Altogther, more terms in 1956—and at present the trend seems to be in the opposite be is not aggregates and averages. It has to get down heavier than are important to remember that open- about 13% over a 15-year period ing up a new market, in this case does not in itself tapping debt the debt has not been much in evidence. purely seasonal influences, there Shifting attitudes toward was no net reduction in instal¬ interest. debt, the wider variety of uses of ment credit at all, and outstand¬ credit, and the greater accessibil¬ ings rose steadily througnout tne Impact of Easier Terms ity to credit also contribute to the year. In 1954, instalment debt re¬ What happened was that people relatively faster growth of credit payments exceeded new credit could buy new cars with less cash volume. There also has been a granted in the early part of the and with lower monthly payments drift over the years toward more year, but the dip in outstandings than previously. Within the group liberal terms—a highly irregular was only 3% or $345 million, sea¬ which customarily tends to buy drift because of Regulation W and sonally adjusted. By late spring, new cars, many persons presum¬ other influences, but nonetheless the volume of credit was rising ably accelerated their new car a discernible trend. Not only do again and contributing to pur¬ purchases by a year or two be¬ more liberal terms induce more chasing power several months be¬ cause of the favorable terms. Even people to buy more on credit, but fore industrial production turned more important, dealers could they also expand the volume of the corner. more from sup¬ average. out consumer answerable lose this $5 stimulus, but it could be growth in consumer made<up by a general increase in to the burden on individual bor¬ beyond its previous peak instalment credit contributes to wages of only 2 %%■ or a cut in rowers. Last spring, the Survey of taxes of relationships to income is not purchasing power and helps put personal 15%, neither Consumer Finance showed us that necessarily proof that the volume men and machines back to work, possibility < requiring an undue only about one eighth of all outstanding is above a sustainable in the later stages of a boom with stretch of the imagination. Admit¬ spending units or a quarter of level. A good case can be made many lines bumping against the tedly the impact of instalment those with debt were committed for the existence of a secular ceiling of capacity, it adds fuel to credit changes is centered in the to pay out more than 20% of their trend in the relationship itself. the fires of inflation, though in strategic consumer durable goods income every month. About a That is, there seems to be a tend¬ this it is not much different from sector, but it would be difficult to third of all borrowers had liquid other forms of credit. In a down¬ say whether or not the stimulative assets sufficient to cover their en¬ ency for consumer credit to in¬ Yet by pay question of whether there is too much billion turn, repayments subtract from badly needed purchasing power. The unchanged in example, not.a forecast credit in his car, and hurt the consumer making -him remained 1956—an —the economy would 27 100 Adelaide St." West,_ Toronto 1, Ont. ; 28 The Commercial and Financial 28 Chronicle . . Thursday, January 19, 1956 . (288) had in levelingoff in sales would bring a levelof Continued from page 27 accounts bank govern¬ or bonds, but not amount of their debt. ment the months that lot of credit But 1955, and a cars have been sold and extended since that time. in was would full early two however, is mounting and course, existing ones are paid off; in fact, the Survey has found that families with debt are more inclined to Roughly one fourth of hardship to make payments and another ment some other them forced to purchases. words, about sumers were one of of other is con¬ purchases. families one of the debt and the of tribution indicate will constant con¬ credit consumer to low levels of delinquen¬ cies, repossessions, and losses and further in the increases use provided, of can keep the credit, consumer that quality high. we course, de¬ in the of Allen Company, New York, has been Allen, partner investment banking firm & chairman industry in 1955. You can shift mates of the increase your One favorable feature appreciable dilution of the quality new C. Reid a g e r en of Consumer that one Finances fourth rapidity indicates of families with of toward credit. instalment outstanding credit to maintain in 1956 the same volume Co. Treasurer: Henry VanderVoort, Nauman, M c- Mr. is now route to Fawn & Co. Manila, B e n- A guet's head¬ quarters, to ment was also made of the get first-hand information reappointment of Fred J. Oppat intensive credit. The use forces of income in Herbert Allen of re¬ the brackets, development of and favorable attitudes debt, & and on the opera¬ tions of the company. Benguet operates one of the largest gold mines in the world as well as the largest know deposit in the chrome bearing iron world. The company appear destined to has characterized the post¬ such as war decade, there is place for a also operates lumber, timber properties and sulphur property to develop. four other chrome one n n o u n ce¬ A. Warren Wood as ExecutiveExaminer and the appointment of Betty N. Suiter as Secretary and Assistant Secretary. board for the to elected Governors of refractory ore and continue except in the case of a lime properties. with which it turns over. More Benguet, which Finally, We face the question of than 10% of the outstanding debt where do we go from here. It will major economic reversal. In a fa¬ currently employs approximately vorable economic atmosphere, 6,000 people, is repaid each month. The Survey take a much smaller expansion in recently acquired of instalment debt is the W. Man- . Allen trend toward more exten¬ uses, Andrew General down from sponsible for this trend, including probably be back in the market Roy Neil, picture, we have In the broader concentration Vice-Presi¬ dent: President mobile industry. consumer & s about the auto¬ are more d m o n Company. Hausserman, esti¬ I Baker, by Judge J. W. figure according to how op¬ and Con¬ 5 i announced in consumer credit next year up or sive Wood, ing Co., it was $4% billion increase a of • A. Warren Benguet volume of sales that caused a 1956: President: of in 1956 would in automobile paper seen for board of the solidated Min¬ finance the same that Elects New Officers DETROIT, Mich. — The Detroit Stock Exchange announces the election of the following Officers directors elected estimated that a $1V2 billion has spokesman Herbert Allen Director Herbert Detroit Stock Exch. * ' net increase of only middle soon. gradually automobile An cline. emphasize that there has been no again of so. should payments, of the soundness evidence do timistic you - , purchasing power. Recent reports Turnover these debt than those who are rate, the rapid turnover At any temporparily out of Rapidity of In new debt free. postpone fifth the market for major Most incur that debt repay¬ admitted fourth pay¬ great many of these families, of acquire new debts as the A these found it a instalment complete would Only about 7% would still be pay¬ ing on this debt at the end of 1956. October the Survey Research Center found that 45% of consumers had instal¬ ment debt. early ments on their debt within a year. in that know do We still should Thus, the net increase in outstandings, which is the excess of extensions over re¬ to continue this year have it paid off in six or less and an additional debt fifths a credit. The volume Of Consumer Credit some we other words, In ing-off in extensions of instalment of repayments, Factors in the Growth instalment that sales credit 1955. three-year term are: a Harry A. McDonald, Jr., McDon¬ ald, More & Company; Roy W. Neil, Andrew C. Reid & Company; John K. Roney, Wm. C. Roney & Company. the Other Governors making up Board C. O'Donnell and of R. Dilworth Lawrence H. are Company, Raymond W. Miottel of Paine, Webber, Jackson & Curtis, whose terms expire in 1957. Charles E. Parcells A. Charles Exley.of & Company, George A. McDowell of B 1 o s s e r & McDowell, expire in 1958. Ed¬ ward C. P. Davis and William A. Straus, terms whose J. BRADLEY STREIT & CO. Counsel as will Edwin and White, Bower & Prevo of Bower Cudlip & McKean continue Wright, Dickinson, of Walker Davis, LIMITED will continue as Auditor. MEMBERS: Nominating Com¬ are: Samuel Elected to the 1956 mittee Calgary Stock Exchange The Toronto Stock Exchange for Hague, Smith, Hague, Charles A. Noble & Kreidler, Company; Canadian Stock Stock Edmonton Exchange Exchange c/o Baker, Simonds & Company; MacArthur, Reginald Kenower, Peter M. MacArthur & Company; Charles A. Parcells Company, and Raymond C. Macpherson, DIRECTORS: 6 O'Donnell & J. Bradley Streit Joseph A. Ilackett J. Douglas Streit C. William Streit Company. Harry J. Shanacy Wilbert B. Bell A. S. E. 5 & 20 Club Receives Slate ' Philip Diamond, H. President, & 20 American Stock Exchange 5 80 RICHMOND STREET WEST Club, has announced a slate of new officers which will be elected EMPIRE 3-7477 organization's annual meet¬ at the TORONTO, ONTARIO ing on Jan. 19, 1956. composed of Exchange members who organization, The regular seats for 25 years have held their has proposed Rulley for President; Harold J. more, or Koerner Vice-President; Jacob Treasurer; and Ray¬ Brown, Feinstein, ALATOR CORPORATION LTD. C. Leonard of the Club's Mining and Industrial Financing Greene, Chairman Entertainment Com¬ announced that an over¬ was expected at the mittee, Canadian Secretary. mond A. Bau, crowd flow organization's annual meeting and dinner which will be held at Luchow's restaurant. RECENT UNDERWRITINGS: CONSOLIDATED EUREKA SUDBURY BASIN CORPORATION LTD. MINES • LTD. J. • HOYLE BRADLEY STREIT, JOSEPH A. The FROBISHER LTD. QUEBEC METALLURGICAL INDUSTRIES LTD. MID-CONTINENT GAS AND OIL LTD. J. * MINING " COMPANY LTD. of dpwntown C. WILLIAM STREIT, Treasurer STREIT, Secretary WEST EMPIRE 3-1451 New York, prior to L. D. Sherman & Co. L. D. Snerman & Pine Co., 30 Street, New York City, announce the Edwin firm. trading TORONTO, ONTARIO April on Edwin Abele Joins that 80 RICHMOND STREET organized June, 1921. HACKETT, Vice President. DOUGLAS Club, 17, 1947, consists of. 160 members, 68 of whom joined the Exchange when it was known as the New York Curb Market on the streets was as A. Abele department. formerly in partment Barnett. of has co-manager Mr. joined of the Abele the trading de¬ Franklin, Meyer & .1» ^r^Vjw-'W, »Wi?ii.%•'». uW.t+itiy&> ft..1 ■iMWEwwMi'MiimiMiiiimiiiiiiii wwniw»iiw»i.»<w><w>h>iCT\*!*>,• Volume 183 Number 5460.. nij^, ,r 1,- w«.i , u Mutual Benefit Life raises its employee retirement age policy to 68 on an individual case by case basis; Research substanK , position r tirement t ifp in "American business and indus- a intending to discard age 65 hard and fast retirement the nation's 12th largest life a employees to in- con- tinue employment until age 68. W and Paul Stillman VRrLl H. Bruce Chairman S^man, Palmer, President, of the Mutual Benefit Life Insurance Company announced that the Directorate3 give more trade union effective assets " noticeable Thev 'trend SI??hprp toward "a postpon- ing the age for retirement'' in American business and industry. J The proved Board an of Directors amendment to the such a fader's and govern- ment specialists have argued the P°int of aSe 65 retirement. In recognition to "thp rnmnanv'c hn man by the premature retirement" probably apcom- over declaration $5 caused billion. many was This large those instances where it is evident to the company that the best in- with terests of the pension the drives com- problem as their great industry - sponsored plans in 1948 and 1949 for i the century. Even as recently as monthly our & Mutual Benefit have studies sive Mr. Board, chairman, said man, On Still- made area of Ontario, Silonco holds claim-groups covering a total of 6,500 acres. Extensive exploration programs on several of these groups has given encouraging results. tirement. "It was clearly evident," he said, "that age 65 is an arbi- trary age for retirement and to apply it inflexibly is unrealistic in In light of recent develop¬ ments. Among these were cited the increased longevity of men a kinds of assets," Mr. Stillexplained. "One of the most valuable are the human assets, Members: STOCK EXCHANGE THE INVESTMENT DEALERS' ASSOCIATION OF CANADA retirement at 44 King St. West Toronto 1 depression of V EMpire 8-4561 I ^WUWVVVWHHHHUUVWUHVUVUVVUWUUUWHUM, an as chosen many age an in ago a holds substantial a Glenmar drill LaCorne-LaMotte lithium participation in in group the Quebec. Silanco is currently negotiating for copper-nrospect properties, in British Columbia and the Noranda Area, Ontario. Silanco holds 338,961 shares of Cobalt Consolidated Mining Corporation Ltd. and 12,000 shares of Quebec Metallurgical Industries Ltd. and $19,000,000 of Cobalt Chemicals Ltd. bonds. of business theoretical point era in that fact The retirement. acre 1,900-acre camp, are the brains, skills, abil¬ ities, initiative and loyalties of the people who comprise a busi¬ ness. We found, as a result of our studies, that these human assets were sometimes wasted by forced years Ontario, Silanco Lithium Mines Ltd. which is currently preparing to of composed of area with diamond drilling currently Townships Area, Quebec, Silanco holds property. A geophysical program is planned for early beginning. 3,900 a Silanco is uranium In the Eastern country and workers were able and willing to continue em¬ that many business River 18 claim group an under way. this in women Blind the holds the and owns two former producing cobaltCobalt, Ontario—the Violet and Beaver. at lease a seven which TORONTO LIMITED In the Bancroft uranium by the company on the subject of re- man THE MINING COMPANY arrangement with Cobalt Consolidated Mining Corporation Ltd. development work is planned, commencing with the company's Beaver mine. that exten- been Company silver mines ■HEAD 1300-100 ADELAIDE OFFICE. ST. W., TORONTO 1, 0NT. this magic figure of 65 was chosen largely because it is the criterion for eligibility for social security benefits points up many a cases basic weakness. "Age 65 is outmoded as an in¬ retirement age. Our re¬ in this area showed defi¬ flexible Our latest Issue of Canadian Metals Survey search nitely that the trend is toward ad¬ vancing retirement, a trend that is supported equally by manage¬ ment and the worker, as well as by organized labor. "We Available on request Members 217 BAY STREET Toronto Stock Exchange feel good management an John M. Easson & Co. enlightened attained In order- from a those who will maximum available For action the President: Hon. Leslie E. Black well, Q. standpoint for continue not beyond in 65, the age those at present at Toronto Director: Andrew Robertson Toronto Director: Martial Dumulon Haileybury, Ont. Mine Executives E. E. Campbell, B.Sc., Mining Engineer, Manager J. E. Armstrong, B.Sc., Mining Engineer, Assistant Manager Metals Produced actual retirement. SILVER Jos. McManus Wire to Co., & COPPER NICKEL Operating Mines Jack M. Bass & Co. McManus Amos, Que. Director: Dalton Dean COBALT Joseph Toronto George E. Buchanan that age. continuing in employ¬ upon Derby, Conn. Secretary: John T. Symons, C.A. pension benefits will be as Toronto C. Vice-President: Paul H. Hershey Treasurer: equity ment, pension payments will com¬ mence Officers & Directors the will maintain pension employment to Board." to LIMITED A ages approach through taken by the Mining Corporation dictates company. our retirement of TORONTO, ONTARIO Telephone EMpire 4-1138 CONSOLIDATED of productive use flexible problem be : in manpower more COBALT taking this step because are we 39 Broadway, New York City, mem¬ Cobalt Lode Mine Agaunico Mine Kerr Lake Mine Christopher Mine Crown Reserve Mine Foster Mine bers of the New York Stock Ex¬ change, announce of ment a connection Co. in direct with establish¬ the private Jack M. Nashville, Tenn. wire Bass & The Mc¬ Manus wire system coverage now totals 37 cities from coast to coast. On Jan. 28 and Manus meeting of in & of all firms Chicago sador. Co. is 29, Joseph Mc¬ sponsoring partners on at and Outside Exploration Blind River Uranium Area West Hawk Lake Lithium Area, Manitoba Temagami Copper Area, Ontario Nairn Township Copper-Nickel Area, (Sudbury), Ontario Mine Office: Cobalt, Ont. a traders their wire system the Hotel Ambas¬ Head Office: 100 ADELAIDE ST. by Gimma is located in the New York Holdings and Current Activities many WILLS, BICKLE & COMPANY made office of Hornblower & Weeks, REFINING The that with the older ages has also "A request. announcement an SI LANCO ployment at age 65. on partner in the director of Crystal shreienor?1SLaP' ^rnnoanv ^Mr D Keim> Secretary-Treasurer. It has also been pointed out by INVESTORS DIGEST Available a students of problems of the aging the fact Copy of keen eiected general population since early in M. R. Keim, President and Donald i a f*rm °f Hornblower & Weeks, has ana at 785 sixth Street to engage in to a securities business. Officers are in- the of life expectation xr«-w, Colo. C°' has been formed with °fficeS 0il and Land Company, according steadv increase a omlst> Sumner Slichter declared and acumen. *hat anr\ual loss in industry in explaining the action of the from ' employee benefits plan corporations to re-evaluate their which will permit employees to retirement situation. Labor unions continue working until age 68 "in too have been deeply concerned A have noted 1950 the respected Harvard econ- come improved health, vitality pany's employee and BOULDER, the 20-year period of 1931-1951, there has been an increase of more than a year. For example, males a&e *n 1931 could expect on the average to live 1L77 years longer, while in 1951 this figure home office employees will be had increased to 12.75. The maffected at this time. creaseis even greater for fema es For several years social work- the life expectation impioving ers, economists, psychologists, the more than two years during the Medical profession "business' and same 20~year period. said, in anchange which would own served Previously the company's employee benefits plan required all employees to retire at age 65. The company, which has assets of $1V2 billion, employs 3,700 people throughout the country. Only company nouncing permit its be as continuation." date, surance will pany a the'Mutu^rBenefit advancing, flexible retirement resulting in conservation of human assets. try at Joseph Gimma, (Special to The Financial Chronicle) c ompulsory re¬ i' fixed age which against : 29 Jos. Gimma Director Keim and Co. Opens ... , .. a toward Tf'V'vr*,<'>ttr«WMMinRMww (289) 4,-ru- trend 'i- The Commercial and Financial Chronicle Trend Toward Retirement Age Postponement8ained n,0It,entura-For consistent part, labor has taken the most bates -JBT-W, •fvv Suite 1300 W., TORONTO 1, Ont. 30 The Commercial and Financial Chronicle (290) benefits are widespread. They important and highly acceptable part of our economic are Competition and the ^ Taxation of Co-operatives life. Associate Professor of Finance them on serious loss of marked financial advantage a revenue form come Among in venes hills many to ings to January will be one or More vantage of co¬ operative a s such tion ices revenue but to place the co¬ operatives on their Robert T. gigantic Patterson and long - established rulings, co - operatives Treasury can avoid taxation part, and in on some their earnings. some more the cases all, of It is possible, also, business Private net not are myriad, and best wise banded together When taxes other many Congress by buy levied were forms at business, co-operatives favored Tax rate Statute imposed 1% a The Corpo1909, which of tax on of exempting them. the on for the mutual benefit of their members." There to a their slight so of viewed for objection advantage for tax a business that been is on much was sympathy revenue^ acts exco-operatives; of all others was. for most of patronage taxable income as received that to association itself paid This - not, was of . tions when paid out it meant earnings that As to This tax come their meant, rates , cos*s serious loss of source of the not competitive dividends, as advantage corporations, it would modify that part some toward tax equality. step a Then too, it the sweep, would earn- yield ,, , . -,. , new such Merely to the whole under -certain received by also, conditions, the members Since 1952, when , problem of tax dis¬ lead to fur¬ appraisal of it by Congress. Meanwhile, court ... extent that the to the co-operatives use the methods . . decisions have ther divi- as several proposal the legislation calls attention crimination and may exemptible ease • . bers became to revenue little the burden upon all other a were paid or allocated to mem- ... of he d that when tax which escape now are certificates that allocate co-opera- available to them and which tives' fair perfectly legal, they income vaiue have they ^ no received , certificates by bearing—the the is are and over These decisions ihl f - 10 , noninterest usual form in earnings were and a they tl m as gives more Congress, for any tax exemption sufficient surprise it gradually drive them out of busi¬ -'4' earnings are y effi¬ as cient and economical in their op¬ to pos- advantage competitors, they can ness. blow to a their without great extent Co-operatives that made th are gs are And them part erations as their corporate petitors do not need and earnings ana to survive and a com¬ tax subsidy grow. SHARING of in¬ corporate what had that CANADA'S GROWTH in Revenue make financial heavily MONTREAL rivals. 1951, Code the a many their over corporate When,- and gave marked a the CANADIAN Internal amended was STOCK EXCHANCE to undistributed earnings taxable, little gained for the Treasury. The of all co-operatives was co-operatives could allocate Savard the . 230 Notre Thus, several dollars paid MONTREAL STOCK EXCHANCE CANADIAN STOCK EXCHANGE TORONTO STOCK of that to "industrial" can increase place since 1874 exchanges for the trad¬ shares ing the services, and in " has enabled their MONTREAL more cor¬ of mining, oil and industrial securities. porations. be The 100 member firms with 425 offices throughout the world and and instances it some major Canadian and U. S. saving, they facilities them of millicn otherwise their leading for Treasury With this tax sources. One of Canada's mem-: promissory hundred would the Canada's market is added annually to the co-operatives' re¬ EXCHANGE Dame Street, West earnings-; to form expansion. Members . in to notes, certificates of benefical in¬ terest, and the like, while keeping tne cash, tax free, for growth and Hart 6- their bers continue assure serve the investor prompt execution of orders. to buy out taxed com¬ heavily petitors. QUEBEC • TROIS-RIVIERES DRUMMONOVILLE ST. JOHNS, P.O.. • * • Tax SHERBR00KE CHIC0UTIMI some free prices than petitors. TKETF0RD MINES earnings co-operatives those And also to of permit set better their where tax Canada's M. S. E. Security C. S. E. Market Places com¬ favored patronage dividends combine with better 40 Exchange Place, NEW Tel.: HAnover 2-0575 170 Westminster Street Ocean Front at 67th prices, patronage YORK TIL A': NY 1-2339 PROVIDENCE, to the the attraction of co-operatives is. WRITE FOR A FREE BOOKLET AND MONTHLY irresistible. . P.. In recent markedly St., Miami Beach, Fla. years co-operative upward. mates of the culture, the business trend cf has been Latest solely ST. FRANCOIS esti¬ Department of Agri¬ made 453 for farmer co-operatives, show that between are enjoy the can government in its cost. if the case of participating to nontransferable, rn_onpratives' Treasury benefits as the y , members. That mar- not taxable are h , of private over advantage and be, at least, taxpayers. dends. sug¬ tax-in-' the end co-operatives of — Although patron-in most* revenue funds advantage taxed Toronto would duced corpora- government, ., _ when be; considered reconvenes. withholding tax that he gests ^ax exempt to the extent that they minute loss to the Federal a co-operatives to the ings of the co-operatives—already a slight tax sav¬ ing to the co-operatives became a Plateau 3971 the , Then, at one Government and MORGAN, O.B.E., M.C. Private Wire on :i however, rose, been DAVID CLARK will Congress co-operatives' bearing Were upon. , 'he earnings of private but acted not seems one, taxation" that applies to . late in the came was likely, however, that the Secretary's proposal, or a similar earn- course, and earnings the dividends credited or members. MONTREAL It to its members if it did. or suggestion session did jngs, subject to • it allocate its or apply practically tax exempt by:' liberal Treasury rulings..' These rulings allowed them to deduct cases, that only a small the earnings could be D'ARMES if out patronage would It The Then, at least, earnings of a co-operative were subject to some tax—either the with¬ 20% a on salaries. who the to of divi¬ in the same manner as the present with¬ holding system for wages and tax dends. them. not pay tax¬ Hum¬ Ways and Means Commit¬ enactment holding were those tax. COL. W. E. tee period dividends of Secretary made from their 507 PLACE House was But the avoidance double prompted co¬ phrey, last July, to suggest to the conjecture that the indue, in some considerable part, to competitive advantage through the leverage of tax exemption. - the iarmers' This ation high income, it fair a crease Thursday, January 19, 1956 . patronage dividends of operatives to escape taxation. As year. . the bil- very corporate gen- enlisted. income of trans- $2.3 per period a rates their from ^ co operatives earn experimental, allocated. as which the was 1952-53 nonredeemable, then little was form to tax income of corporations, exempted various organizations, including co-operatives, which "operated exclusively and EXCHANGE to wholesale goods that served their daily needs. Successive EXCHANGE or tage. ^otual associations empted MEMBERS v a n for buying and selling. Here and there in the cities consumers like- had MORGAN & CO. buy to d a goods they purchased were overpriced, sought economic strength in groups. are co-operative of individuals .together the $9.5 billion the mere Many are firms with far flung operations. They man¬ the lion them, of those who bought their crops, or when they believed that business. wholesale, and retail of products; they pro¬ banking, insurance, tele¬ activities STOCK corporations mercy of whom belong of to and CANADIAN contrast Farmers^ especially, when at the serv¬ ufacture, STOCK their taxed at from 30 are small group erally MONTREAL marked and increased of- favored stockholders. joined sell phone service, irrigation, housing, medical care, and electric power; they gin cotton, truck livestock, grind feed, and pack fruit. Their greater in ordinary on a who million thousands vide is of 52% tax co-operatives and their was a associations. volume neighborhood principal competitors. Under the present law, as it is qualified by court decisions or three over These associations nearly equal basis with provide various considerable more sometimes the But Originally, earn¬ such They gross annually an estimated $13 billion. The majority of them, among which are the biggest, serve farmers; but city consumer co-operatives and retailer-owned co-operatives, also, transact a important loop hole in a those 11,000 co-operatives well individuals, merely to plug system for to two not an the than goods and - of legisla¬ want allocate in the United States buy and sell Eociations. Advocates to their members in not taxable ad¬ tax legal prepetual income, and their stockholders pdy tax on most of that when received they are as individual income. way and corporations to corpo- the dividends disbursed to them for be Congress when it con¬ intended to reduce the pres¬ more ent the in of that and while giving the of tax. to enjoy the of justify the corporate in- members corporate rivals. offered to status are business, such as liability for their mem- fered their heavily taxed over they existence—criteria the bills proposed in Con¬ gress to reduce the present tax advantage enjoyed by cooperatives, presents reasons why these organizations, which compete with other forms of enterprises should bear an equal burden of taxation. Says' present tax discrimination in favor of co-operatives causes a and ber-owners ■ co-operatives prerogatives limited CJaremont Men's College Patterson, in commenting the corporations legal rate Prof. of 1940-41 actions this . Most PATTERSON By ROBERT T. an . XAVIER MONTREAL, QUE. ST. REVIEW Volume 183 Number 54C0 ... The Commercial and Financial Chronicle (291) How Population Movement Creates Markets for Goods and Services in analyzing impact of experts, sales opportunities. new Point out that character of new variations addi¬ children; (2) continuing decline j working-force age groups, and (3) further increment in ^ over-65-age group. Describe factors governing migration and its impact in various sections of the country. in total population States and within from of the the of the States that the United various United fact the on areas arises people are markets and that figures on num¬ ber of people are needed as the of the markets for many measure products. v.But !-/:// - the changes. has sus ■ population total The Bureau of the CenV devised a population "clock" which is display in the lobby of the Commerce Building in on Washington, D. C. One set of *Joint paper read by Mr. Brunsman at the Winter Conference of the American Marketing Dec. Association, 27, 1955. -: New York 8 seconds number to of the year births record per indicate rate in is of that the that United 24 every the by 1 ,s. a h birth remain We at would The and in death from i tt* w in visual- situation rates i and change current is turns sec¬ show the addition total of the by over to the 1 of its mark ture the to on of at the rate, same structure population. who States in the Most of arrive now the smaller even younger age foreign-born 1 /10th to an 49 than of the years 1 /5th portion But groups. accounted 1950 for population of age and for of the 40 more population Birth-Death Rate Eut these In 60 & Co. TorJ{ Stoc\> Exchange and other Leading Stoc\ and Commodity Exchanges on have, reducing however, 5, N. is apparent not ture Y. in in future to the middle is Tne to 1930's, increase 5 the among variations of t General Fund e low of the the incorporated resources holdings of Canadian stocks and (2) rein¬ vesting all net earnings at low tax cost. be obtained from or COMPANY Street Florida,1 of in- example, in the period 1954, the population States declined and four seven Recent figures are available from the Current Population Sur¬ vey and United States the 168 areas areas more. of lation change had births over States would creases been of excess deaths, all except six have ranging shown only in- from 6 to the States m0ve people do not from of stay house the United "put." They to house, from city to city, from county to county, and even from State to State, in any area the number of movers and migrants may be quite high without affecting the total lation of the In area. - popu- some standard used in the of areas in the and the total of metropolitan 1950 census. In account for more than 97% ^population increase be¬ tween April; 1950 and April, 1955. Thus, the standard metropolitan the areas showed million 13%, But rural 1950, 56% of the population of the United States lived in these stand¬ ard metropolitan areas. But these registered increases of 18% or If the sole factor in popu- population changes in the on urban the an whereas standard showed increase of inhabitants, an the 11V2 than or more outside areas metropolitan increase areas of only 300,inhabitants, or about V2 of 1% during this five-year period. Fur¬ thermore, the central cities within 000 the standard accounted for metropolitan only l/6th areas of the total increase within the standard Continued cases, on r page 32 Keystone Fund eystone Custodian Funds With the investment | RESERVES: INCOME: ofC an ad a, Ltd. A objectives of Series B-l iSeries B-2, B-3, B-4, long-term K-1,5-1 and 5-2; CRGWTH: fully managed Canadian Investment Company seeking Series K~2, S~3, S~4 Prospectus from are your Canadian Law* local investment dealer 15 in¬ 50 or Company of Boston Congress Street Boston 9, JMaaa. 20%. This by 1 mil¬ about or in of the '30s. The the population 30 in¬ to 44 ANGELES West Seventh Street Specialists in .of age, however, was more sufficient to offset the de¬ in the 15-to-29-year group. Foreign Securities Population Projections We have revision of recently completed a projections of the population of the United States to years our was greater by <jifon/wtdandfP. PBleicft/icedek V2 dnc. million than that indicated by the highest of our four projections yield about ago. two and The estimates new of one-half are Associate Members SECURITIES American Stock Exchange projections 30 Broad population ranging from 186 million to 193 million in 1965, and from 207 mil¬ lion to 228 million in 1975. These projections INVESTMENT especially valu- Telephone WHitehall 3-9200 Street, New York 4, N. Y. Teletype NY , 0 un¬ -Tlie Keystone \ ; CAPITAL GROWTH and certain TAX BENEFITS .under whereas the number of persons 65 and ever increased by 15.9%. yv ars LOS ; - ■ accounted rates prepared Mass. 110 from natural 64 years of age increased 8.8% from 1950 to 1955, three LaSalle Street in '; tre¬ 1965 and 1975. These revisions have been made necessary by the fact that actual growth in the past ■% South of The groups 45 to and industries of Canada by means of diversi¬ izo in Nevada. This decline reflects the low birth tiian Canada, seeking long-term growth possibili¬ Broadway or however, 3%. cline 61 ranged from postwar under 29 years of age declined lion persons, years (1954) LIMITED CHICAGO to 31% States total crease YORK 18%> California and 19% for %ths of population increase in this period. The population 15 to Canada NEW children by 8 million, increase Boston 9, rate results from 1950 to most from 1950 to 1955, the total creased Devonshire States in For crease. as number 111 1954 these in . only a small portion of the variation in rate of population growth decline the and in can struc¬ age the period. Thus, in 1955, there nearly twice as many children years VANCE, SANDERS actual on some variation among in birth and death rates. But areas there are young people 20 to 24 years of age. In the four authorized investment dealers since they Urban-Rural Changes num¬ impact years. example mendous der may good, primarily very lation increases from 1950 to in deaths only in the number of birth the ® yzMmMZ%zzzzzzmmMmmzmzzzzzmzm2zmmzzMmzmMZz& Prospectus of the 1950 population of each of the States of Alabama, Missis-? three permitted ber of babies but their also be traced into the dramatic Private Wire System to Branch Offices, Correspondents and their connections in 90 Cities throughout the United States fied similar manner, the Population Mobility among the very young than among the middle-aged and older Members Jsjeu; ties through: (1) investments in the to im¬ and years. There have been very great fluctuations in birth rates. The effect of these in a natural increase in tie on people. A mutual investment company the Spread more1- persons to survive middle and older NEW YORK in improvements have had effect more overseas. on request WALL STREET that public health have resulted in dramatic reductions.in death rates. They 42 in- There is . Improvements in meaicine A non-diversified mutual fund Loeb, Rhoades example, current sippi, and Arkansas; and the total based are and over. iv/PfPanadaj continuing under 40 >12%. are of age. In 1950, the foreignborn represented less than 4% of tire population 30 to 39 years of and and are rela¬ 1950, but the heavy immigrants the Carl M. For indicate registrations of births and deaths, years the of -.Report area. estimates a year the years has left the current age struc- the in the United age investing in Canada and of the are States to current migration of earlier current population however, migration results in sig-* nificant changes in the population tremendous a able 'to estimate the population in these three States current population of the United declined by from 2 to 6%. In this States as a whole with a high de- same period in-migration ex¬ of precision. In fact, the ceeded out-migration by more actual count in APril> 1950 was than 10% of the 1950 base popu¬ only l/20th of 1%.smaller than lation of Florida and of the three our estimate based on births, western States of Arizona, Cali¬ deaths, and net migration from fornia, and Nevada, and the popu¬ We it* which age increase since 12 on broad of ago. abroad; poulation remains unchanged. Under this hypothetical condition, t' e population in each age group the in¬ population in in the group over 65 years figures Migration from abroad has made only a slight contribution to the on throw groups; show years, creases equally can constant rnv*W year, ' . every 2 min¬ immigrant leaves Thus, light they age growing increase in children increase shared United Stat's does not result from such ah hypothetical situation, City, '• tt enters person every display not tionship of immigration onds; and the dial at the top of the the trr hn to is hypothetical a rates States. minutes. average, creased an th . age groups. ize States utes, and t' at population population 1950 which million immigrant an for °ioS 10% by all ' Every 21 seconds another set of lig :ts flashes to indicate a death. Cther series of lights flash to in¬ dicate the young people of school age, must dis- allow nf fince 4 and any^and fact0rs TnHwtc ?wC^r~ tinn cfn-p the running over in ing to actual ptp if Tre United the cur- If ifiR^nrv? t nJT' ri?re" nflwml?3eiv ^f11111011' this clock flashes every on of rrn[ total TA lights tne n ber of school and pre-school Interest in the statistics belief, I intervals ' tions, rather than actual increase in populations of given area, is dominant factor in determining degree of added market potential. Expect U. S. population, now at 166 million, to range ,V; from 186-193 million in 1965 and 207 to 228 million by 1975, with projections indicating (1) a substantial increase in num¬ ; from our able changes in terms, they four-year period from 1950 continuing decline in some of the 1954, lhusion you by out-migration exceeded reporting that we"'age groups in the principal work- migration by more than 10% cdjust the reading of the total at of ycu has this population changes throughout the country, stress importance of attendant obtain we reading cf t is dial.- regular Bureau that population figures rent Bureau of the Census Census view impression By HOWARD G. BRUNSMAN and HENRY S. S1IRYOCK, Jr.* ; States. Some of the visitors this display .have the whb 31 1-515 / The Commercial and Financial Chronicle 32 . . Thursday, January 19, 1950 . (292) becomes Continued, from page 31 into How Population Movement Cieates Services Markets for Goods and tude in the farm metropolitan areas during the five years, even though these cities standard metropolitan cities showed than an million 2 The Bureau increase of less or less than 4%, whereas the suburbs of these cities showed an increase of Exact figures are not but it is known that crease side "In non-farm of population almost the and same growth with metropolitan areas a de¬ magni¬ sylvania, and New Jersey, to the North Central States; from the North Central States to the West, Non- moving out and others are mov¬ ing in, and it is a constant uphill in¬ fight to maintain the membership than seaboard eastern the in the Very This West. Far of rates low will it or lose its clientele. 1.1 million migrants followed these directions of move¬ non- combination of total A the South. from the West to and of an organization. In a corre¬ metropolitan growth appear in the sponding manner, any marketing western South, where cities are organization must inform the new¬ growing almost as rapidly as in comers of its product and services, terior. Far West, the characterized has other areas. the least rapid the 1950-to-1954 substantial also rural in areas But ment. total of 900,000 per¬ a bucked sons in tide the and moved contrary directions. In period there was surveys reveal that in each year about l/15th of the total popula¬ migration out of the middle and tion moves to a different county. "Generally THOMAS A COMPANY BUILDING PITTSBURGH 19, industrial smaller centers, especially in the older eastern mining and textile areas." Migration may have a different impact on various segments of the population. As an example, migra¬ tion during the decade of the '40s PA. accounted for 2.5 million persons, nearly lk of the 1950 popula¬ of California. The relative or tion importance of these migrants was Municipal and Corporate the not Securities groups than 1 were for same all the of age the State. More million of the net migrants within adults young between 20 and accounted for 2/5ths of the 1950 population and 34 years of age this in age relative The group. information Similar in of change on belief that the ad¬ erroneous rooming such More than during the 1950. the Both in five one changed persons county 1949heads of wives of this year young period was obtained in the 1950 families and young census, and it also showed that age also showed a high mobility, 8V4 million persons, or 1 person with about one in seven changing in 18, changed county of residence county of residence during the during the year. For analytical year. The combined group of purposes, the counties of the children and other relatives in United States have been combined their early 20's showed the lowest into 443 areas designated as State migration rate, with about 1 in lion of these different mil¬ About 6% Economic Areas. 16 changing county of residence during the year. ... The migration rate declined migrants moved to a Economic State Area But only about during the year. quite rapidly with age for all per¬ sons and for persons in each re¬ of the State Economic Areas 180 showed a net population increase migration, and about 3 V2 million of the migrants between lationship group. Among persons than 1 in 9 changed county of residence in areas moved into these State Ecothe year ending in 1950, with the namic Areas. In contrast, almost rate declining with age to 1 in 40 3 million of the movers moved among those 65 and over. One in away from thesk areas of increase. 70 of the household heads or wives Thus, a total of about 6J/2 million 65 years of age and older changed migrants moved between State county of residence during the Economic Areas to produce a net year, and only about 1 in 20 of due to redistribution of Vz million those areas due little a to more 20 than migration to 24 years old more the in persons 65 heads or than with increases. Hence, and older, other wives, migrated during the year. Of course, children with their move the migration rate is young areas. usually parents and, since highest for parents, it is also highest 5, with 1 in 16 for children under A similar relationship is re¬ children changing county of resi¬ vantages of California appeal pri¬ marily to older folks but migra¬ vealed if we analyze the move¬ dence. The rate declines with age tion accounted for only 126,000 ment of population among the of child to 1 in 22 for children 14 persons, or 14% of all people 65 four major regions of the United to 17 years of age. In fact, the years of age and over in Cali¬ States in the year, April, 1949 to Underwriters, Brokers and Distributors of Corporate and Municipal Securities that Origin Shift of Migrants Company a movement creased in South. postwar period, as compared with the prewar period. Perhaps some types of migration have increased. We have no early WILLIAM M. McKELVY WILSON A. SCOTT FRANK II. "HUNTER REGINALD R. CHURCH G. PEARSON RHODES, JR. WILLIAM S. McKELVY GELSTON B. MORRIS, JR. E. PAUL TUNNELL (LIMITED) In general, this ing this period. mobility of the population has in¬ the children changed region of residence dur¬ We have the impression that the was More movement Northeast to the to and West been Region, is of consisting quarters age to move provide schools for their children. But after this move the from of pre-school different the with families better play space and specifically, the net has that impression total of 1.9 million persons confirm statistics available April, 1950. The 1950 cen?us shows fornia in 1950. A\cKelvy § hotels, of residence residence during the one-year on the average, 12 persons moved importance of migration was con¬ between State Economic Areas for siderably less for teen-agers where each net change of 1 person in it accounted for less than 3/10ths of the 1950 population. There is the net population of the separate an of houses, and similar quarters, and those living as lodgers in private State Economic Area Changes Plains, principally to northern in¬ dustrial cities and to California, non-metro¬ residents for households. Great the and South western the ALCOA Mississippi Basin. the metropolitan growth, on the other hand, has been greater on the England, New York, Penn¬ New organi¬ Even though I live in a relatively stable area, families are speaking, the most politan growth occurring in areas rapid growth has occurred in re¬ with the most rapid metropolitan sort areas, in smaller cities in the growth. Both in the North and West and South, especially those the South, metropolitan growth with military or naval installa¬ tions, and in industrial centers specializing in aircraft and other military production. The least rapid rates are found in some of represents the difference between an increase of about 3 million in cline has Elsewhere, however, the two have shown an inverse relationship, the in¬ of less than Vs million out¬ standard and both metropolitan and available, even Florida nearly | 28%. population. of the Census changes from 1950 to Jan. 1, 1955: rapid or zation. prepared estimates of the cur¬ of Mobility by Age Segments fast-growing cities with slow- every year since 1948, the Bureau population of the separate of the Census has obtained infor¬ Available statistics show that growing countryside reflects the standard metropolitan areas. The mation in the Current Population migration is not of equal impor¬ tendency for the cities of each following is quoted from a recent area to grow by migration from Survey on change in place of resi¬ tance for all segments of the pop¬ analysis by Rand-McNally and within the area. However, other dence of each person during the ulation. For persons in their early Company relating to population studies have shown that during year preceding the survey. These 20's, the migration rate is highest areas' total 9.6 million inhabitants, active committees in each rent Thus, central persons, as one moves not the accounted for close to %ths of population in 1950. rapid more westward from the Atlantic Coast completed, families tend to stay comprehensive statistics on migra¬ tion during short periods of time. However, the Bureau of the Cen¬ NEW YORK STOCK EXCHANGE AMERICAN STOCK PITTSBURGH • EXCHANGE STOCK has sus EXCHANGE State (ASSOCIATE) UNION TRUST BUILDING • PITTSBURGH 19, PA. Telephone—GRant 1-8700 tion was which Pershing & Co. IFire System of 1950 of one-third nearly Rell Teletype PG 587 for many years. censuses census on of birth in the country decennial The information collected or showed popula¬ the born outside the State in it was higher, but the composition of this group of migrants has changed drastically in the 1910, four out of / Retail Wholesale Brokers Dealers Distributors the the migrants United years. nine born in another tion that of State within relative in are various more other likely State 1518 Locust St., impor¬ in the States popula¬ has than to be from from Dealers and Brokers in not Public Uiility • Langley-Howard, Inc. LISTED • UNLISTED • STOCKS • BONDS one 2 GATEWAY CENTER, PITTSBURGH 22, PA. other Bell Teletype: PG Wire 694 to PAINE, WEBBER, JACKSON & CURTIS The Industrial grass in Jersey and General Market Municipal Bonds Guaranteed Television Securities and Leased Line Stocks Equipment Trust Obligations , Bank and Insurance Stocks the Mutual Funds Shares field nearly always looks Furniture movers do quite a business in return loads. I'm sure that most of you share my experience as a member of a citizens association, of a profes¬ sional organization, or of a social club. The membership committee and Electronic greener. Telephone: Express 1-3700 Direct we direction. •. abroad. have discussed only the net effect of migration on the total population of areas and on the age composition of the areas. But migration is not all in far, Railroad SECURITIES an¬ New Thus Philadelphia 2, Pa. the changed significantly in the past 40 years. The outsiders nowadays All Sponsored Securities Authority Bonds * Thus, these figures the of outsiders tance Municipal Bonds outside born were In of whereas, in 1950, this proportion had fallen to two in every nine. The remain¬ ing 7/9ths of this 1950 group were indicate Active Markets Maintained 40 every Corporate Bonds and Stocks States, United States. Underwriters Incorporated that living in 1950. In 1910, this proportion was slightly * Rambo, Close & Kerner \ is one of the most vital and most Charles A. Taggart & Co., Member Inc. Philadelphia-Baltimore Stock Exchange Investment Securities 1516 KIngsley 6-0900 Locust Street, Philadelphia 2, Pa. Teletype PH 677 New York Phone WHitehall 4-7000 Volume 183 Number 5460 .... The Commercial and Financial Chronicle (293) put until the children have pleted their schooling. com¬ proprietors and managers also show higher than average migra¬ After the low migration rate for persons 14 to 17 years old, the tion rate in clerical jumps to county* cf 1 in residence persons 18 and 19, as 9 changing among all these youths leave home to attend school, seek a job, cr get married. Thereafter, rates, whereas low migration rates and shown for male workers are occupations, operatives, kindred workers. The fact that high incomes showed a relatively high migration rate is in line with the the migration relationship to education and to cupation which rate declines with low of about 1 in 40 for all persons 65 and over. cussed. Employment status as well as family status affects migration. Unemployed persons looking for work showed greater mobility than employed workers. In 1950, about 1 in 11 of the unemployed had changed county of residence during the year, as compared to 1 in This , 20 cf the employed workers. relationship moved to search of job and a had not located of the new and many different a arrivals county in of them some Furthermore, have the seniority less incomes of $6,000 substantially higher was for for rate those with incomes of $2,500 to $3,000. But it is surpris¬ ing that even higher migration rates were incomes shown for persons with of $500 and to $1,000. This between migration relationship income tends age groups. persons job at the time a census. more than migration 1949 to have exist within reviewed acteristics' of' the As Composition previously indicated, be¬ tween April, 1949 and April, 1950, there was a gross movement char¬ the same county during this period. Thus, about 25 mil¬ lion persons, or 1 in 6, moved to a different house in this one-year In every year since 1948, period. the group of intracounty movers has been about twice as numerous the as In some jobs if more likely to lose their reduction a occurs. Education Increases Migration The statistics from the 1950 census show creases with amount of education. that migration in¬ They shewed that county of resi¬ dence changed during the year for 1 in 30 of the who persons completed less than five had years of elementary school, but for 1 in 11 of the college statistics 25 and are over graduates. These restricted to persons to avoid inclusion of still attending school or college. Younger adults have more persons formal periods than more house in a ference between the number of in- and out-migrants may be small, the composition of an area might change because of the dif¬ ferences and in characteristics of in- out-migrants. to be a intercounty the movers the acquainted character example, the* South gained a total of 30,000 people from the North Central Region, this being the difference between 286,000 persons going south and ^ education, are more able to r in elusion is oppor¬ graduates to to a different county improve included 27,000 Thus, same the North non- gained In a similar manner, appeal to economic The portion of the the serves city not changed. losing Italian most during the of less drastic Illinois showed loss net a of But this loss is the result of loss of migration net by 206,000 whites which a As was gain of a through practically 197,000 matter of non- fact, the loss of 9,000 for Illinois from to The Butcher of MEMBERS 1500 WALNUT STREET Winchester Teletype PH-4 then ,the newly- The acknowledged leader in its field, Grinnell's historical a Furthermore, the act is the The market for continue accounts other and But people, their furni¬ physical high a for and portion of wearing thin lamps the draperies When these new MEMBERS AMERICAN STOCK a house, ket NEW ENGLAND SECURITIES so for In CO., NEW YORK a too are in Semi-annual the city one. and mover to one The the is in the equipment and new Equipment Trust Certificates as old City of Philadelphia the and new mar¬ new conclusion, I would like Philadelphia School District Bonds as to of December SI, INC. Massachusetts Bell System Teletype—BS the population ure of markets; there¬ are 142 Portland, Maine—Enterprise 2904 able for distribution Write for your copy interested in areas as a meas¬ of markets. The population of areas stroud & company i changes, sometimes with consider¬ Boston—HUbbard 2-5500 Conn.;—Enterprise 6800 are fore, marketeers (2) Hartford, 1955 emphasize: Open-end Telephone Wire to New York Providence, R. I.—Enterprise 2#4 Appraisals and Now available 31 Milk Street, Boston 9, New York Telephone COrtlandt 7-1202 PH 30 new not suited to are (1) People B. MAGUIRE & CO., PA. System Teletype and furnishings. CORRESPONDENT Bell draperies social a physical position new PHILADELPHIA 2, 8-0900 out; all we another to migration is as EXCHANGE (ASSOCIATE) 1529 Walnut Street furnishings new 1914 PHILADELPHIA-BALTIMORE STOCK EXCHANGE LOcust job is often accompanied furnishings J thus, for, move well and now equipment. Furthermore, better a become rugs And market and into we move Company, door; faded are stockholders' equity. of this Boenning & Co. into wearing are facts The fit. the near the primarily interested in capital appreciation. favorite chair is the of stock ESTABLISHED tendency to overlook our the record and earnings less than 8 times estimated 1955 earnings for those the laundry equipment families moving a Dilution recommend revenues ranges, at at least different quarters. have at to assets, belong¬ refrigerators, from continuing increase of accomplished with No We of the , Telephone Manufacturers vf Automatic Fire Protection Systems ture, by UTILITY and INDUSTRIAL STOCKS York BArclay 7-4G41 GRINNELL CORPORATION Entire portation a MARKETS New to available the Manchester, N. H. PHILADELPHIA 2, PA. . Philadelphia Telephone moving and transfer, for the trans¬ is STREET, BOSTON 2, MASSACHUSETTS Philadelphia-Baltimore Stock Exchange Exchange (Associate) American Stock reflects obvious won't York—CAnal 6-1613 1910 change. that Members oj New York and Boston Stock Exchanges American block Exchange {,Associate) New these markets. Sherrerd &. New York Stock Exchange INCORPORATED speed. PHILADELPHIA (3) The change in population of areas births resulting over from deaths is excess of relatively New York • Pittsburgh • Allentown ex¬ • Lancaster 9 • Scranton • the of occurring City that have of migration creates markets. most evident. J. is Underivriters, Distributors, Dealers in subject to similar but are market. a house & that are Migration changes the character dingy. KIDDER among , FEnnypacker 5-2700 There Ricans. that M. migration of and CORPORATE AND MUNICIPAL SECURITIES becoming threadbare; that the rug Investments A. the serve as different a to Puerto the fact that BOSTON they in change areas immigrants, recently arrived We • composition Negroes from the South, and new PRIMARY and that sec¬ often arrivals. of New York comes Milford / , size appealed successively to the Irish freezers, Lowell even though the size of the market has group. quite newest appeals demand Fall River the markets forming change, marketing perts keep abreast of changes in city which offers rent occupants of such the a racial or a cheapest ings. 50 CONGRESS persons may and 9,000 in population due to migra¬ whites. and was The dif¬ markets a professional Changed tion becomes less fashionable period from 1940 to 1950, the State shown by workers in workers time that it 34,000 whites to the South. offset Sales have the years. over areas that the highest migration rate is occupations. our to the north tion. the fact by market are of group of new arrivals. con- This general confirmed us moving north. But the going south included 24,000 non-whites, whereas the movers eco¬ their that of areas an 256,000 increased likely to find it desir- move order job with college and nomic position. * that broaden a it is essential that movements. ESTABLISHED its lower rentals the obvious All with hometown and is Thus, the specific changing the size of market. at the It gross / Changing Markets 4,000 non-whites from the South tunities larger are longer dis¬ tances and those of non-movers. migrant than those who finished high school. of much period. characteristics of of only grade school or tion due to migration is the result differ¬ a about intermediate between those of persons .who move ferent As whites. likely more between one-year ket without of the regions that gained population because of mi¬ gration. Even though the net dif¬ graduate is characteristics out-migrants. one. increase of less than 200,000 in the group on in- and Thus, migration may produce a change in the character of a mar¬ the average, than older adults; but, even with¬ in each age group, the college education, in ences change in population from migration may counties. in five moved to person ent between movers population are The , within of nearly 2 million persons among regions in order to produce a net (4) resulting (6) The character of the market change because of differ¬ may of 8V4 have a different impact on differ¬ (7) Markets for many goods and changed ent portions of the market, on the services are created by popula¬ county of residence during the various age, income, and pother tion movement or are associated year ending in April, 1950. A significant groups. ' '<•" with such movement. group twice as large, or 16y2 mil-1 (5) The net change in popula¬ Because of all of these elements lion, moved to a different house Many ■ Net Migration the uniform; the volatile- factor in population change is migration. group who persons these doubtless results from the fact that with men or The oc¬ have just dis¬ we We million with men age a migration represents a net loss of 15,000 males that was partly offset by a net gain of 6,000 women. 33 Atlantic City 34 The Commercial and Financial Chronicle (294) Both Ups Continued from jirst page A . the "inverted saucer" seemed all easily to be carrying the day, although there were a few who appeared somewhat skeptical of the plateau theory and expressed some uneasi¬ rent mercial industries, ported "seasonal," but this of or forecasts for the or there where instances volume current clearly to suggest that makers do not expect this but output, some were year slackening of de¬ some mand cur¬ above was seem last banks . . Thursday, January 19, 1956 could dispose, likely to go forward uninter¬ their rupted in the absence of governments without undue further enlargement of out¬ loss, but, of course, only the standing credit? The same future can tell def.nitely question arises about housing. about* such things. In any It may be that a full continua¬ event, the question is defi¬ tion of the consumer boom nitely posed: Can we safely this year can be attained only permit consumer and real es¬ by endangering next year's and Downs other branches of business also re¬ It We See 'As few . < further ; blocks of Of course, this is a particularly difficult time. year to match the record out¬ ; of the year to interpret week- tate credit, particularly that business, or the next. turn of 1955. Another 7.9 to-week changes in produc¬ part which comes from the Several astute analysts ness lest an inverted "V" million year was, however, tion and sales volume. The commercial banks, to continue have built their predictions of make its appearance—which, hardly in the cards. The motor holidays, vagaries of the indefinitely to expand? Opin¬ a continuation of a high rate of course, in ordinary lan¬ year would be very, very ions generally appear divided of business activity through¬ weather, and various other on the subject. guage means a boomlet and a good even if it fell very ap¬ factors Ours is that out the year upon the basis of give the studentyear. . preciably short of last year's trouble at this time. It seems we can not afford to do any expectations of substantially has so far record. The cutback in auto¬ safe such thing. In either case, increased enough, though, to say government expen¬ brought reports of a fairly mobile production may have that nothing that has as yet though, we must come to the ditures very slightly eased the pres¬ during the latter part sharp decline in the output of second question: Is the flow come to light suggests any automobles. Inventories have sure upon the steel industry, of consumer durables into the of this year. They concede substantial or significant japparently climbed suffi¬ but capacity operations are alteration or amendment of hands of the rank and file some decline in what they Call ciently to cause manufac¬ apparently the order of the the general tenor of the op-; iMiiimiiiiimmiiiiiiiiiiiiiiiiiiiiiiiiiHimmimiiiiHiiimiimiimiiimmmiiiiiu turers to keep production day in that branch of the timistic forecasts made during economy for a good while to quite appreciably below last the closing weeks of 1955. come in any event. year. There are those who call It would, however, be vja,; mistake to suppose that we Established 1919 shall not have very real prob¬ bustlet. The ' ■ new year 1 Charles A. Par cells & Co. j ~ — lems to; face in the this year, or Knapp & Webb which in ~ of Orders Executed on N.A.S.D. Members -'Vr y* Detroit Stock ~ of Governors of . the generation of Investment Banking EXCHANGE Exchange Listings on Request is "a -lot that it STOCK STOCK EXCHANGE 639 Penobscot Building DETROIT 26 ;, Bell Telephone System Teletype WOodward 2-5625 DE 206 saying was that any¬ thing in the nature of a- ?7jiii2iiiiiiiiiiiiiiiiiiiii!iiiiiiiiiii4iiniiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuFf smug assumption that we had learned simple tricks by means of which would banish we could and * depressions and economic serious ills At any lost not us CHICAGO 3 ST. STREET 314 No. forget struction of Securities of 105 W. ADAMS to sight progresses. For Public Utilities Industrial & Corporate rate, thpre are cer¬ Walter, Woody & Heimerdinger tain facts which must not be Water & Sewer Revenue Bonds LOUIS 2 BROADWAY as one the year thing, let the that MUNICIPAL BONDS . con¬ 403 housing, the sale and in ap¬ DIXIE TERMINAL CINCINNATI 2 automobiles, preciable degree the large takings by consumers of vari¬ ous other types of durable have been supnorted, largely stimulated, by extraordinary if not unique rates of growth in credit, and goods nay • that in substantial degree this credit has come directly or in¬ directly from the commercial banks. «Mtiticuncinif 0u;i *Aew <j4dcfoeM able The banks have been • • • • who wished to that of the they, could borrow freely (if at higher cost) from - We are now in our new location in the the 120 E. Market Street BUILDING • Federal ~ banks Reserve new and INDIANA ; Progress as tory, largely by reason fact in others expand inven¬ well as Participating these accommodate to customers, • at the time same able to find buyers Indianapolis 4, Indiana substantial part for were a very of their hold¬ ings of government securities. INDIANAPOLIS BOND and SHARE CORPORATION Member Midwest Stock Budgets and Outlays ' •* There Exchange have been forecasts • —which Telephone Melrose 2-4321 Teletype IP—298 EE EXCHANGE MIDWEST Underwriters & Distributors Bridge Revenue Bonds • Members 1920's^ What he seemed ether Toll Road Facilities ~ — carried real dangers. Municipal Obligations = for of prescribed commission be to 66 Years 60% DETROIT smarter" than the leaders of Stifel, Nicolaus & Co., Inc. at . Reserve; System has recently called attention to the danger inherent in any belief on the part of this the DETROIT STOCK Inquiries Invited Federal SINCE 1890 the The Chairman ol the come. Board = *■* mm = of events in the years course to ATTENTION N.A.S.D. MEMBERS = year's accounts when they finally closed or with the are Business of solved (or left' are do with the appearance the Real Estate is Everybody's way unsolved) will not have much" to inc. they course that the filled this — we of year a hope can ndlll COMPANY UNDERWRITING • DISTRIBUTING balanced budget and next. event it may be ful¬ In this be that the com-T 51 N. HIGH ST. COLUMBUS 15, OHIO Volume 183 Number 5460 The Commercial and Financial Chronicle ... -• (295) "the "private sector," but ex¬ Millions Pet. press the belief that increased outlays by government will keep the pot boiling. Such a belief does not consistent public to to Public unless ways Toledo Edison neavierto a heavier rarrv carry compact expenditures the budget—whiph outside ?rea> with of IS than a a deception. mesne means This, of "nnlitipnl punucai ^ Clty of Toledo Part of Ohio. accounts likely to- be hardly half the population very more a populationof 564,000, ~.the northern pnnrcio DUOget—wnicn, ot course, . serves electricity 2>500 square mile . vour» .year, area. heatinS +1dQ ana 4. ln is a11 electric, course, xne farmer is "on the prod." +u thef,e are 158 other the eolf sell of OI ; Total The over but nearly with small amounts of are business. gas electric Company The revenues 17% 'commercial,1 40% j. are industrial , , ., i -a . Xeast could , -i ,. . textile and glass fiber the River water for and from Lake . . . But there are b *1GS' ^ampbe lng obvious processors f-\ The year s is . Soup 1S comPlet- million a n o facili- plant at Napo- leon, while other important food dangers in all these things. L the plant on Glass is also enlarging its ,m mieht nave asm lar efgnt have a similar ei fect. of expansion, and Owens-111 i same air! way. stepped up fnrpicm aid, toreign too TO , T-* Campbell are i j m -j Soup, «will t ahead, exception- Corn Products, General Mills and ally good though it be, will ° . own rate capital, of be return on the low side, prob- lems. gray_iron casting plant in years it remained at lower and since state law, but much depends on the formula used in preparing the rate of re¬ turn. In any event, there is no indication present that the 1952 levels, has declined from on the estimated 1955 ings of $1.10 and . anee and , ,, , recently announced that of 70c, the yield is 4.8% Fie iclcl, Richards 8c Co. ocean- abroad, ESTABLISHED 1908 Lawrence bring substan- a commerce. and°Toledo°"nd Lum^unty citizens voted tax a Underwriters and Distributors levy to launch port-development plans. Of The area s Position as a transportation center advanced by the was Municipal & Corporate com- Securities pletion Oct. 1 of the new Ohio Turnpike, the most modern limited-access superhighway yet con- .structed^as well as by completion ot riGW J.oieao iiixpfcss 1556 Union Commerce Airpofti industrial growth in the area Telephone PRospect Bldg. CINCINNATI 2, OHIO 1-2770 Telephone Main 1-3776 Teletype—CV 174 lion to $38 million—in the post- , 1707 Union Central Bldg. CLEVELAND 14, OHIO Teletype—CI 197 & CI 150 period. war Share earnings have from 26c a share in increased 1945 to $1.08 recently, but most of this gain occurred before 1949 earnings reached 94c. During vthis period plant ac¬ from $66 million to $161 million, a gain of 144%. Net generating capability was raised from 222,000 kw. in 1946 to 510,000 kw. in 1955, an increase of 130%, although during the same period peak demand increased less count increased DEALERS SPECIALIZED—PROMPT CLEARINGS We clear for dealers in New York - p;ttek.,v„u Pittsburgh - Chicago - Cleveland. than 100%. Loans and Securities De- partment. mo u s PAT Teletype: CV 240. Off demand 374,000 kw. in 1955, the pany had excess generating bility of nearly 37% over Ioad- a U. It Dealers Distributors Municipal and Corporation Securities capa¬ looks compared with as of around average 19%. com¬ peak S. offhand> therefore> as though the the * had company somewhat highly efficient quarters kwh., and pounds will of coal reduce consumption The First Cleveland per of 17%. Corporation Member Midwest Stock Exchange average from National 1.05 kwh. to .87 pounds, a per reduction these pound a However, Bay Shore new only about three- use of system expanded overrapidly. station will OHIO'S LARGEST BANK peak a of utility Address With Underwriters Later City E. 6th Building CLEVELAND 14 perhaps Telephone PR 1-1571 savings will be reflected in Teletype CV 443 - CV 444 share earnings. BTU per kwh. has been to reduced from 10,820 for Baxter, 16,700 in 1946 13,074 in 1955 and estimated an 1956. President Charles Ide recently forecast about $1 Williams share for 1956, even if all earnings But &Co. new the company's construction interest credit in to the 12 r EL PARSONS & r CO., INC. . .. 'V; Underwriters, months ended Sept. 30, 1955 approximated 22c previous period. Corporate And Municipal Securities that, with credit will Chicago probably Columbus Thus It is understood Detroit the material Minneapolis On of Philadelphia than Member Midwest Stock Exchange lower improvement other the hand, $1.06 and the $1.02 in Capitalization 1955 next 5-10c was as over it reported '■ i : v' ■ / v CORPORATE FINANCING a SPECIAL SITUATIONS share. is a of follows: 1425 N. B. C. BLDG. - CLEVELAND 14, OHIO 1955. lower in 1952 1954. as -•/' year— a $1 forecast would represent the ■ construction on to -1 com¬ share in the excluding the interest credit, Hartford M be back • . completion the interest year, a r» ; 135,000 kw. plant in October last YORK San Francisco the share a pared with only 7c -'..'L had • Distributors of NEW only financing takes the form of debt. Originators, CLEVELAND of Sept. 25, Phone: TOwer 1-6550 Teletype: CV 652 earn¬ and the price-earnings ratio 13.2. when SECURITY com¬ dividend rate a from a Defi- con¬ Ohib's liberal reported as earnings from 26c to 78c. In later Nation^ mscnit. General Motors has^resulted in a gain of: about 1<20% in revenues—from $17 mil- has built (and twice expanded) ./ liot be Without its St. tiaHncrease in foreign one largest industry units in Toledo, , QfpnnPH from Seaway should JjrlgantlC road building could is spending $25 million wnv seem sidering Erie port of call for the smaller , Libbey_0wens-Ford, business, operate in somewhat the 21.8 29.5 plants, etc. supply Standard Oil, Sun, Pure and Gulf. , else) would supply a stimulus to 31.0 , , g v, only 5.4% in the period Sept. 30, 1955. This would 42.1 Based in the area further. Industrial development is taking place along the Maumee River including new provide the funds tion, glass manufacturing, etc.- Oil going freighters taking them from comPanies in the area include Completion of the without anyone . to a is payments to and 8% miscellaneous. The area" a factor in the industrial expannim by government, at least is highly industrialized except for sion of the area, if they come directly or in- outlying farm territory. -Toledo has been for years one * Major industries are automobile of the nation's great ports, imdirectly from the commercial and aut0 parts production> oil portant to the coal, ore and grain banks (which theoretically at refining, steel and metal fabrica- tra(*e °f the Great Lakes, and a t conceivable that 6.8% ended pany expects to ask for a rate in¬ plant in To- by Standard & Poor's, has been crease. led0 t0 make automatic transmis- declining in recent years. In 1954 The stock has been selling re¬ sions, employing about 2,500 peoit was only 6.0% but in two years cently around 14 V2 compared with pie initially. Republic Steel installed a powdered iron jumped to 8.6%, probably ac¬ the plant in year's range of Toledo a few years ago, and is ex- counting for the increase in share it would establish It is at>out 35% residential and rural, The plentiful i. Edison's invested on 48.7% $142.4 100.0% Toledo communities pected to expand its operations Revenues an<* company's for served, $69.3 Stock___ Com. Stock Equity. By OWEN ELY Toledo Edison Debt__ Preferred Utility Securities balanced budget forecasts are found •dieiouna Long-Term quite appear with 35 The Commercial and Financial Chronicle 36 . . Thursday, January 19, 1956 . (296) jrom page 3 enced. These, generally stated, are the major themes contributing to this discussion of Government mort¬ A Sober Look at Supported Mortgages Some would few. been about regrets more many there have say capital invested by the public and loan associations has come to be regarded in prac¬ tical effect as entitled to the same the in savings Repayment Another from might Reduction of Real Economic Costs likely to our ly, the contribution that the con¬ tinued and of residential the decade construction during has had and relatively stable nomic activity In this them on the level of to maintain institutions, four-fifths and taken two account we ernment on debt about small on rather directly to time reduction of real costs and <v!. <-• - ■ with •' '■ confidence great that is There is; good rea¬ amortization. to son much think, however,; that 1- 4-family debt dis¬ to appearing this ments and large these of in made are the of the sale of property.; "... course estimate this If amortization, proportion repayments of insta¬ is by repay¬ year than other a as two-thirds of the $15 bil¬ as of lion time may source of t currently being repaid apart from ularity in the flow of investable a values amount of debt about the indicate. To the extent that irreg¬ funds has been I'' . .feeling any capital of state the as from markets suggest thereby four together All mized. channels mini¬ been have imperfections un¬ greater likelihood that high rising levels of real output is right, even ap¬ it suggests lenders have had available proximately , the liability side of the ledger. The second important pi here in considering the influ¬ these tinuing costs to borrowers have been reduced, speculative valua¬ tions and the costs of market be¬ to of capital Estimates cannot be made ¥* in other vestment in mortgages or likely are and and bility in the past, this develop¬ several things: First, that the by the Federal Gov¬ consumption in this segment of ment should improve the pros¬ large volume of funds that mort¬ either the asset or the is derwritten in that find all of and safety funds of liquidity eco¬ other many be ments commit¬ Government properties occurred, should in high generally. decade, changes have of strength widespread volved In making their and to take them into account. be reached from a consideration The of our first four themes is that second reservation — the relation need for short-term second mort¬ degree of liquidity as demand de¬ real costs of owning, borrowing, between government credit com¬ gages. This conclusion leads to its posits in commercial banks. If building, and investing have been mitments and general economic we consider the more than $40 reduced—particularly to the bor¬ apparent corollary that the flow policies—is still a matter on which of funds to mortgage investors has debate is common, and the posi¬ billion of conventional residential rowing home-owner, but also to been stabilized and made more to other mortgage debt held by savings owners generally and tion taken on it frequently de¬ predictable, and this, in turn, can participants in the real estate be thought of as assuring a de¬ pends a good deal on the point of and loan associations, commercial market. Risk of loss to investors view toward another issue, name¬ banks, and savings banks as in¬ has been reduced, initial and con¬ pendable source of funds for in¬ transactions abstained from. their change to come;! conscious themes At families some are they decisions, consideration a there accommodations. separately is that borrowers' repayment of their mortgage debts has been regular¬ ized,- both by the amortization process and by removal of: the of One of the conclusions that conclusion be* reached : ' mobility, however, incentives with Stabilization of Mortgage of fact always be kept in mind. must all times ' and eco¬ gage credit commitments nomic stability. be permitted a mortgagor might little latitude. dential The the mortgagee so fully protected, by which the level of resi¬ building may be influ¬ tools Continued that much more are economy sustainable. pects for stability in the future. gage in them to has amortization that fact The change is recent years comes interre¬ primarily not from a stable and ence of the Government's com¬ that the Employment Act of 1946 lated however, in complex and permitted borrowers to put their finances in better order, substitut¬ predictable flow of funds arising mitments concerning mortgage states the policy that the Federal sometimes seemingly inconsistent ways, and the fact of interrelation ing almost automatic outlays for out of past decisions, but from a credit on general economic sta¬ Government has a idirect respon¬ is at times a matter of some im¬ source that may be closely related sibility to preserve and promote portance. When we consider some sporadic disbursements, and the bility. to current decisions about the con¬ conditions favorable to economic of these interrelations, the fact of importance the monthly payment The first is that the safety and reduction of real costs becomes as against capital value appears dition of real estate markets. Sec¬ liquidity of claims of the public pn financial institutions have been themes four Our are stability at high and rising levels economic real of output. Influ¬ somewhat less self-evident. that banks raised, and is insured another has part is been that Government gages are underwritten taken to be one mort¬ of the on precise character reference to the credit property or the precise standing of the borrower which serve the of for the security as Reliance is put in the obligation. underwriting agencies —with the continuing the this income demand for mortgage loans to re¬ with which to make the payments, place those paid off—may. depend as long as they have the will not be Such values. estate be of affairs state a real estate owners and on real in declines about concerned greatly flow ket that we weakening mar¬ have seen in times of on And third, that attributable/ to funds of reduction a this affecting net posi¬ have little, might very of repayments nature, though tions past. wouldeye appreciable reduction in the any stability by minimizing the cumu¬ a to eye real estate values. would also contribute to economic lative effects of seeing buyers an invest- We need not question able funds. m BANKERS BOND government's ability or readi¬ to ness good make & INCORPORATED its under¬ on takings to wonder whether or how Securities of part large a repayment—and of the in¬ on pressures vestors to find outlets for the that ond, mortgage suggests to some that mortgagors, push supplied, perhaps, by some Municipal Bonds and Corporate of systems rating and valuation in owners' minds, to have assumed which further underwritten by the Gov- encing the level of residential satisfaction has been expressed in fernment. Part of this development building is regarded as one of the recent months is that FHA and Is the the dollar amount of de¬ ways in which this policy can be VA mortgages are traded in the highly integrated mortgage mar¬ effective and terms on posits in commercial and savings made ket we now have with litttle matters the of One Member Midwest Stock Exchange LIFE BLDG. 1st FLOOR KENTUCKY HOME much real costs over time will be LOUISVILLE 2, KENTUCKY less in this situation. Local Industrial & Utility Bell Stocks Trading Markets - . and STRADER, TAYLOR & CO., INC. - and Teletype LS 186 . r- Long Distance 238 Local. Securities little personal obser¬ a "build¬ that suggest may INVESTMENT DEPARTMENT ing down to standards" has taken the place of earlier "building an certainly has given rise to not Mrs. E. McNAIR P. LEWIS C. JAMES M. SFDEEY ELINORE CHARLES C. W. BOHNERT<<< * WILLARD POWHATAN - ROBERT > OSCAR C. KIVG CONWAY M. Jr. JOHNSTON. H. ROBERT FETTER preference for in¬ a Mrs. GRAHAM THOMAS HECTOR underwriting TWX LY 77 Kentucky Municipal Bonds per¬ down to the market." Government, LYNCHBURG, VIRGINIA 5-2527 lending, mortgage vation with building with associated people haps from - to come conversations in hearings, Retail Distribution ID 39 that complaints The light occasionally at Congressional FUBYEAR E. WRIGHT itial cost reduction possibly at the expense of continuing SCOTT, HORNER & MASON uc 1956 1932 it has a mighty the practice and authority for established struments, VIRGINIA CaMJyncA6u/ty 'Telephone 8-2821 higher continuing costs, will turn in out • and W. VA. Corporate LY 62 & 63 Corporate Stocks and Bonds Municipal Bonds Unlisted Securities Municipal LY 82 the long the investors, — Distributors to even in government, builders, To may is not yet the extent that — Dealers standards of their we element of should with the some face a Canal Isle inquiries in: Corp. Bank Oil Trust (Assets) Shipping Co. New Orleans Public Service Inc. New Orleans Bank (Preferred South Shore Southdown and Common) Oil Sugars, Inc. Standard Fruit & Steamship Co. (Preterred and Common) con¬ na¬ become SCHWEICKHARDT i COMPANY MEMBERS importance if test especially invite your Belle con¬ mortgage undertak¬ may We , Mississippi borrowers confuse experience with struction an Mississippi Municipals Stocks tinuing costs attributable to ture Louisiana and mort¬ clear. ing, such experience Underwriters result to run lower real costs to owners, gage N. CAR. Underwriters con¬ on regarded as responsible for be to v George J. Bourg Vincent B. D'Antoni marketability of mortgage in¬ struction standards that may come ^ E. N. Anagnosti Erwin R. Schweickhardt a handy recipient of blame. Wheth¬ er LYNCHBURG. VA. in but provided cases some and ultimate lower costs, NEW ORLEANS 809 of stability HIBERNIA STOCK EXCHANGE BUILDING NEW ORLEANS 12, LA. in residential real estate markets. & Distributors Already been the of view has that, with the point expressed Teletype NO 344 Tulane 6461 & Tulane 8S12 Volume 183 Number 5460. appreciable tors': influence .. The Commercial and Financial Chronicle inves¬ on new construction and the mobility ownership required for reason¬ ably; smooth growth of feelings of liquidity and in Capital . Another point ,this context second is worth that developing and areas regions, reflect v .During this past mortgages creasing, of in orable. this are A periods FHA-insured rise in explanation second of mortgages is probably the purchase of houses subject to pre-existing mortgages Without legal any of mortgagor. In such a case, the seller may "take back a second," this being one way of expediting the sale and perhaps of that of use second stronger in the for time er FHA often and VA to cause of agencies, and the Government underwritten has ten have from areas areas of flowed of has made to confidence future, a borrow time on commer¬ be However real judge the price were and real or unreal to marketability to time to and seems part well as the on of such any devel¬ Continued on page 38 I it fltwUecl hi , the Among ers .,i .. ,. MILWAUKEE WISCONSIN & SECURITIES SBojuh Public Utility Public .» Bank and Industrial Insurance Utility Industrial Municipal \ Mutual Funds Institutional i judgments In other words, consum¬ have cient as greatly in debt have MIDWEST EXCHANGE STOCK E. MASON ST., MILWAUKEE 2 Telephone llltoadwny tt-IIO 10 i Bell System Tele. Connection—MI 488 I il Chicago Phone—STate 2-0933 wmmsmm m still had suffi¬ spend for other been and before 225 current unduly high relative to are MEMBERS: knowledge. as income. year. effect The opment on friends and neighbors sell—perhaps buy another house, perhaps not are surmise, based in surmises about the past on debt early in the want to up first mortgage or of junior together—than future mortgage loans and the large sup¬ this called forth to owners of and under less easy terms. of ownership—which appears to be quite rapid now. From time to time situation, clearly, is arise under the to many purposes, so ir¬ Our judgements about for and, ply of funds for construction that the turnover first again to case both entirely capital values to play. also referred to mobility continuous can¬ capital high-ratio loan—whether made for the likely more to interest. today is that neither the debt nor the current claims made by the possible have This values. dispo¬ indifferent be the estate. gaining in the are of role I well relevant. which large part newly-attained any mortgagors to "walk from their mortgages" to see a and assume cash to release the mortgage not to borrow for — the present. Another is that — especially in this field — our knowledge of the past is so poor over¬ enough, and which in to shortages and increases cost and scarcity should not you materials attributable to this away we buy. In this situation, capital values cqn be disregarded only with difficulty. The seller who not only receives no cash from the buyer but is called on to pay the mortgagee of One of the great difficulties in assessing this question is that we can know with any great assur¬ ance only the past—including that recent past that is thought of as said and writ¬ summer Nor need sition resulting debt is supportable has been a subject of inquiry from had the apparent was in re¬ a Whether real on to consumer purposes as general As willingness future the markable extent last summer. and from position that be made for the this this has led the revival, savings and loan we been, look scarcity than they might otherwise have done. A good can and and may have mort¬ concentration ^ starts during this past you readily more as as much so autumn. that undoubtedly meant that funds ready availability 1 of funds. In this period, consumers' feelings of well-being have developed and expanded, financing of the loans associations, gages have attained among inves¬ tors residential banks which acceptability period of active a —and others want to mortgage scarcity of mortgage funds about Reduction of Imperfections in the Capital Markets broad economic put increasing strains cial rules been markets, written under these commitments many ether reasons. The instances has real estate markets and, despite strong alternative investment to unusually large vol¬ winter, spring, doubt for no of an the interim per¬ close underwriting investors some general a ume loans, in part be¬ of the This 1955. and to of the great¬ required of of themselves in the second supported underwritten first mortgages than in the case of haps in part because autumn the middle of 1957—added as are conventional, the willingness late of government case tends to breed forgetfulness. For VA-guaranteed ;a decade and a half we have been and mortgages—in the mortgages and commit available incentives far has so many more good than features. No harm will be bad half of 1954 to take FHA and VA getting a higher price than otherwise. The suggests 1954 The change in the inadequate information examination mortgages could hardly have been -in a period of rising personal in¬ the object of such a rapid build¬ comes, high saving, and nominal up of forward commitments as unemployment with only oc¬ took place between the summer casional and transitory reversals. becoming less fav¬ major close marketable instruments than when mortgage terms available to •borrowers overly set of devices that a how successful they were. A hasty perusal of the Financial Survey of Urban Housing sug¬ gests that where, in 1934, the number, of properties with mort¬ gages greater' than the 1934 value" was large, the proportion of mort¬ gages delinquent was also large. on done, however, if we bear in mind a few points on which familiarity ments to be in¬ seems particularly of use Stability however, displayed year, have had a sharp reminder of the sensitivity of market instru¬ to market influences. Less noting in the and Perhaps these questioning notes we V Values of consequence, their decisions not only about mortgage lending, but also about investments in other •lines. .• v•» 37 (297) to income things to keep the economy sound. Those who mention 1929 in this Laird, Bissell & Meeds DU PONT BUILDING — WILMINGTON TELEPHONE connection OLYMPIA 8-4241 PRINCIPAL STOCK STOCKS — & BONDS COMMODITY — COMMODITIES OFFICE 120 — of is with various' government — BROAD BROADWAY STS. BASLE, — W. 160 qualify the judgment. 44 WHITNEY AVE., NEW HAVEN TELEPHONE SPRUCE is 6, CONN. 7-6851 all Local Securities a Miller, Mgr. to he Established 1865 Teletype — little Few — Victor 2-7500 be DISTRIBUTORS UNDERWRITERS as DEALERS was. this Corporate and Municipal Securities Very little, I should out Telephone KC 469 the about know we inquiry. direct KANSAS.CITY'S LARjGEST BANK his as rises, or as ever do find to up Furthermore think. Capital Funds Exceed 32 Million Dollars of his long as continues risk a What ly we are like-- & about it by in Active Markets are owners Local Securities likely to say, even to themselves, Trading Dept.—Neill O'Connell, Mgr. that Municipal Bond Dept.—O. Chester Jones, Mgr. Research stays proposition? DELAWARE BANK STOCKS (ommcrcejrust (onipair^ — That is, mortgagor sound including- CHRISTIANA SECURITIES Syndicate Dept.—Duncan as the market value to — income LISTED and UNLISTED SECURITIES in the to long so let's say fairly comfortably — meet his mortgage payments and other charges of ownership, he cares little what happens—presumably within lim¬ property. Markets that, mortgagor can its Active referred have I proposition * The Bank Wire to Principal Cities the debt. the . like particularly to dis¬ possible influence of capital values on the soundness of BROADWAY DIVISION of these elements that one should cuss SWITZERLAND DAY, STODDARD & WILLIAMS The I Telephone—LOcust 7-6226 SALEM, N. J., OFFICE ex as about knowledge whether see PHILADELPHIA NATIONAL BANK BLDG. CHESTNUT Kansas Oklahoma—T of such other elements as may affect developments. Be¬ fore adopting this assumption it may be well at least to identify some of the other elements and Bell Teletype I\Y 1-124849 AND — mit neglect them might PHILADELPHIA OFFICE Missouri com¬ pensating aids, is such a strongly determining influence as to per¬ Wilmington & State of Delaware Bank Stocks YORK Municipal Bonds Specializing in implied assumption in this inquiry, I should think, is that income, supported now as it An line EXCHANGES Christiana Securities Co.—Common & Preferred NEW General Market then. SPECIALISTS IN LOCAL SECURITIES Telephone—BArclay 7-3500 the changed in important ways since MEMBERS NEW YORK STOCK EXCHANGE & OTHER quite properly re¬ economy has are that minded 99, DELAWARE Dept.—Hugh C. Wallace the should their houses go market below value the of out¬ standing balances of their mort¬ they will take action detri¬ gages, LAIRD COMPANY and MEMBERS: Hew York Midwest Stock Stock Exchange Exchange little ' American Chicago Nemours Exchange the past for Board of gors Trade Telephone Bell is Del. Trust fect Bldg. 6-7741 Telephone to New York Office Broadway-—Teleohone BOwIing Green 9-4900 , We have experience out-of-date that the face values. I 1930's to There mortgagors to of do satisfactory took the Mead, Miller & Co. of judging how mortga¬ have behaved in fact. measures WL 486—Private the evidence, to be sure, from the now Telephone * 6-7741 Teletype WL £9 & New York Office 61 ' 99, DELAWARE BIdg. in basis Stock Commodity Exchange, Inc. WILMINGTON mental to the mortgagee. ef¬ heroic — New York Stock Exchange Members CHARLES & CHASE STREETS, Telephones: Baltimore—LExington 9-0210 Bell not recall evidence, New York—Whitehall 3-4000 to New York in very however, (Associate) BALTIMORE 1, MD. Carl M. Loeb, Rhoades & any Exchange Exchange System Teletype—BA 270 Direct Private Wire declines Stock Philadelphia-Baltimore Stock keep their houses in large — American Correspondent Co. - The Commercial and Financial Chronicle S3 . . Thursday, January 19, 1956 . (298) Continued, play from page 37 Supported Mortgages selling slowly, or as over-valued, or even as vacant. But economic who may have no desire to move perfectly able to "keep up the payments" should not be neglected. What the effect would be I do not know, but I who be may comes? We owners' in worsening wry become so have general reactions. the Bureau of the Census has, reported, vacancies in large apartment projects have been quite high, perhaps as high as in any defined segment of the housing market except the dilapi¬ in¬ dated. This may mean little. But ac¬ also it may mean that people This the past decade to account in a summary way for the strength of housing demands lander some such rubric as "high rising the high degree of utilization of we to In reports the their present relative values. There is no requirement, however, tain values decline that all real estate meaningful uniformly to raise a that the problem. kinds of houses If we common market for some necessarily re¬ ing units will not of ad¬ 1948-49 and again in 1953 were illustrate, however, may, approach to the hypothesis once the sense of tightness diminishes in the market, dwell¬ one that, justments being made in the mar¬ ket. extent significant for capital is not at all clear. The an point From time to time have had short glimpses in the kind of buyers and change placed on changing tastes by the housing stock. dwelling and house owner¬ values been has that restraint bought after debating apart¬ ship will now, in larger propor¬ tions, rent. Whether this would result in a decline in the number credit" that it is easy to lose sight of former ment mortgage of availability in who those to years targe amounts of liquid assets, and leady year, similar incomes, consumer and enough on those oc¬ casions to stop these adjustments before they became serious in themselves or gave rise to more customed during and enough quick was recovery extensive suggest it is not, on the face of it, negligible. Perhaps it is true then, that a decline in capital values could ^ive rise to some debt problems without any worsening in owners' income positions. But is this not self-contradictory? How would cuch a decline take place without Very old houses, two- weak. that in the who mo¬ might agree arise loss, perhaps against the former Something will problem is limited within of changing relative values without a general decline 49 perhaps, could, problem start by accounts, ? * N • second largest * • • *Z- / /a • • »» market. policy are own debtors, and even defaulting mortgagors, We need not these of Are obvious there policies government can adopt sure that its influence Nor for need problems arise all we assume because the and be will be LOS ANGELES 647 South Spring Street Teletype LA 533 Street Teletype SF885 influence the or in place. In any case, we are in a nition of new price levels; but a position to return to government decision to sell at going prices as commitments credit questions some to how about these develop rather than hold for raise they and a by hypothetical these possible market fluence develop¬ improvement could free What the to the that take place or owners It values — mortgagees In become many will of cases, the of owners and eventually may against the-former situation in we will the may be somewhat of considering or to rent them, and if to other so on which is we York American Exchange LET'S LOOK AT THE RECORD Our "Annual Review of Life, Fire and FRANCISCO MONTGOMERY 4 LOS STREET YORK WALL comparing old and new houses carefully. Perhaps one of developments would be that at least in some some price could not being set BEVERLY 275 NORTH 5 SAN be built the ■ ■ ■ Casualty Insur- 1079 Direct Private CORRESPONDENT <S2> SSSSE) <2£i2)<3S5S> 1955 vs. 1954. upon request 14 13 HAYWARD DRIVE HONOLULU, T. H. for WALTER C. COREY CO. 55 NORTH FIRST STREET HILLS CANON JOSE ; B Building • SAN; FRANCISCO • California Telephone YUkon 6-2332 Wires MANILA, Russ STREET OFFICES P. I. <SSE) (£^> (SSE) markets ranges, in VAN NUYS BUILDING STREET pres¬ more Exchange ANGELES The great, and a reasonable expec? might be that consumers Stock Exchange ' NEW 40 70 issues, Copy available Francisco are for housing at going prices current credit terms is not • Angeles Stock we little different have experienced on 1955" shows the individual market per¬ Stocks formance of Los Exchange (Associate) construc¬ a few years. - San Stock SAN 460 Stock new and for ir» houses new the market - prices for old property owners and mortgagees they would insure or guarantee houses that consumers judged to similarly situated except for the additional mortgages. In pursu¬ meet their needs just as well. 1 fact that the mortgages are not ance of the first objective—aiding shall not try to spell out here how government underwritten. In price adjustment—they might de¬ such things as carrying charges, most cases, with lower loan-ratios, cide to be restrictive, again with and prices the owners will bear any loss, and price effects on the whole mar¬ alternative rents, this loss will generally be realized ket. Or, in pursuance of the sec¬ strictly defined have to be taken* MEMBERS New the tation the cisions about the terms what in the past are With, and perhaps in advance of, decisions on these matters the agencies would have to make de¬ note that case- The kind of market and vacant claims Here financing of tion? sure rent, at what rents. very kind, what appropriate policy be to? ward about whether to keep properties the are In a situation of this jective might call for price main¬ tenance and a long holding period, suffer little the agencies Secondary Offerings Industrial Brokers devel¬ of arise to would from VA-guarant^ed. loans, with constant decisions to be made ance Underwriters position a in defining stability that is to be sought. selves. To achieve the second ob¬ conflicts that such likely might also affect subsequent foreclosure ex¬ perience of the agencies them¬ appreciable in debt. and by is the expected to in¬ prices received by the Stabilize? extent of in be other mortgagors, ments. SUTRO o CO. Investment Dealers and Brokers course toward Since 1858 Distributors of Primary and government a wmmmmmammm \ GSSE) <5SS9 GSSS <SsS£> <SS2) GSSSE) (2S2) (£52) <2sS> (2S5E) GSS29 (SS9 (2sS9 (£SS> G5S2) <Ss2) any particular market would face very similar problems. opments York and Division Offices Private wires to New that hold enough properties sell to Angeles Stock Exchange Exchange (Associate) SAN FRANCISCO is debt that found itself in American Stock 300 Montgomery is or anticipate will it DISTRIBUTORS Los Exchange Midwest Stock Exchange any adopted agencies that have to cope with the situation. Any private instil tution or group with a stake in both ownership and mortgage Members: San Francisco Stock is markets may we First California Company UNDERWRITERS AND that assume policies to for owners with clear title. degree of tightness of supply influence the extent and different ° refinanced As long as the difficulties are stability in the market? sequence of any declines we may We may note that two main ob¬ minor, a skillful—perhaps intui¬ experience. Worth thinking about, jectives of policy might be set up: tive—dealing with day to day too, is consumers' attitudes toward First, to aid in an adjustment of developments might work out their future incomes as well as relative values that is clearly in very well. Even a major diffi¬ their current incomes. Does the process so as to achieve a sus¬ culty might become minor under prospect of stability of income tainable structure of values; and such an approach. The fact still rather than continued rise affect second, to minimize mortgage de¬ remains, however, at least for consumers', decisions about capi¬ faults. Other objectives migct also analytical purposes, that if mar¬ tal values and debt? be set up, such as minimizing hab¬ ket forces give rise to appreciable itable vacancies, but for the pres¬ changes in relative prices (leaving Perhaps we have gone too far aside the problems of a general afield into fascinating but frus¬ ent, let us consider this pair. To achieve the first objective decline in prices), the extent and trating speculation about how real estate adj ustments might take might well call for prompt recog¬ composition of the mortgage debt the • for other for me-—to estimate the outcome. it sufficient to think that will whole thing is small, government's disposal policies likely to be important for its find the agen¬ preciable, preferences, and many models could be constructed—though not I If the government makes its own accounts. If it is larger, and if the government's holdings are ap¬ general a the by little difference except to Adjustments in prices presumably cause buyers to reconsider their owners. £i*. depend on whole one the decline, it would not necessarily end there. without properties America's of cies. be the case, as it was in 1948and in 1953. But although a may have \fvA proportion to be the 13,249,000... large a mortgages. owner. now become insurers and guarantors of continued unchanged through the whole period of any difficulty. insured N claim lowed will population of a the soundness debt—they might decide to liberal, and in this case also have price effects and perhaps development and the policies fol¬ values, is it not bound relatively unimportant? This loss. growing with ond—maintaining of the be in property properties mortgaged with FHA- serve a least uniformly declines • • • buyer a at both the magnitude of the confines in off ff ICGS sale to a himself, the If the To Our of find temporarily, on a sound footing. some cases, however, the hold¬ er of a second mortgage will bear mortgagors. the course will In might influence or be influenced that a problem this fashion, we fcedroom houses, badly-located have agreed to consider the pos¬ houses were variously reported as sibility that capital values may Was debt, the bility of ownership may help set the stage, and that neither the role nor the stage-setter requires ill-will or bad faith on the part of A Sobei Look at and of the determining in role a soundness Teletype SF 573 Volume 183 Number 5460 The Commercial and Financial Chronicle ... (299) account of in for this In takincr tivps interpreting "price" Economic estate purpose srrm,nt fhp Of should the nf tha hv Art in*? whatpwriripan? IpvpIc nousebuild- and employment? regard further housing the and additions supply value , and others should ^ as to will - emphasis to be given to the several objectives of stabilization. Do may have I can, beTtVrTbuTed toThP hope, thatTS fact reassuring aspects of Government mortgage commitments have heen mlSv broughtto casions and are reasonahlv oc well sSithatextendeddiscus known so uiat Known, extended discusgion is not necessary here. Fur¬ thermore, many administrators hnd others are by now skilled in the details of these aspects, and can answer most questions about them. / I i hope have indicated that concerning are other aspects, there questions that at least I can- hot answer including, in the measure, question these other aspects even large whether exist. On the assumption, however, that the possible problems raised here are neither frivolous nor based on too great ignorance, try to sum up I shall like to by suggesting some questions which, as a research analyst, speaking I hope, to a research-minded audience, I am inclined to help understand. us think research might ° the at are compete for owner-occupied apartments and From market to houses? answer be may dif- least in degree (and questions in which mat- of degree count);., on the answer may depend whether, and with what weight, we should pay attention to rents and vacancies, or to house prices and credit rangements in assessing the in whieh each ar" ways building;;and new standing stock o£ houses the react on other. are relatively houses new faring in the market relative to others? Is there any difference between the houses new built to Government standards and those built otherwise? Is there any difference between the two what sellers think of groups of their as standings in is out- period is smaller any than the amount of loans made, How is it being repaid? By whom? Under what circumstances? InvesllgctllUil tigation Ui these M UCOHUiia might of llicac questions throw light on developments both ° iniuut ^ . real estate capital markets. example, markets .. and in We do not know, of the how .much current ten, of ment of other kinds, notably that amount WX held XAVXUVA f I gross repayment Nation and how v _ is amor- is repay- ninno _ sa*e °f much TVm a mortgaged house, guesses, however, about the dis- V i think this audience will realtribution of this debt among housize that interest in such questions ing markets or types of property, is not evidence solely of a mania and about the values of the mort- for classification. Admittedly ingaged properties or how prices of adequate studies of the subject these properties are changing, suggest that, on the whole, the of a level by the Would investors' am0Unt. sions * be!' and smaller investors, to be: "The unchanged, they feel the loss types haps even we would foresee not be such extent in of turn a doubt, though, that of knowledge. I hope it our has clear study, do not of of questions be think to very in a Distributors ones. and and Exchange Exchange Unlisted Securities Midwest Municipal Bonds to do discusCom- to me tnat *s FOURTH AND Bell 1st Nat'I Alton, Teletypes (Trading Dept.) SL 151 & SL 152 (Municipal Dept.) SL 571 Bank Bide. 7!)07 Illinois Forsyth Clayton, Blvd. Commercial Missouri Belleville, Bldg. Illinois Rose Bldg. Ilarrisburg, Illinois Private Wire to Clark, Dodge & Co., New York attention some necessary _ any OLIVE SAINT LOUIS Stabil- will uiake Stock Exchange others Economic *° suc" Co. American Stock Listed and bein in a a conscien- tlous assessment of whab °.nce, a_m.°^f^ is at sPec^^ subject. One thought, for Texas National Corp. example, that comes to mind as I J™k back on the: developmentof this paper is that the title of the Retail is Oar Outlet most of our minds a subtitle along the lines: "The Role of FHA and VA." Yet if the first major devel¬ opment should be lower levels of transfer activity, accompanied by lower levels of debt GUS NELSON * repayment EDWARD H. KELLER SAN ANTONIO 5, TEXAS Telephone CApitol 7-3401 Ball Teletype SA 40 MOUNTAIN STATES SECURITIES Underwriters, Distributors and Dealers in listed UNDERWRITERS and unlisted BROKERS Corporate and DISTRIBUTORS ~ Municipal Securities CORPORATE and TRADE WITH MUNICIPAL SECURITIES Mountain Salt Lake City states Denver (Corporation INVESTMENT ACOMA 460 DENVER SALT LAKE CITY FOSTER & MARSHALL Investment Securities ties ecura Las Vegas CLUB • BUILDING LAS VEGAS BANKERS 2-8688 DENVER • better intelligently large & 2, COL9. GRAND JUNCTION MEMBERS: New Stock Exchange 820 York Stock SECOND Portland • Exchange, American (Associate), Chicago Board of Trade AVENUE Teletype SE. 482-673 Spokane SEATTLE 4 Telephone MU. 1900 • Eucene • Olympia un- ques- Members TRANSIT TOWER in better New York Stock , When 1 Trading a (Associate) anything have t° develop would we position under Perhaps'I thinking that, that, to firiri fore we will find niirsplvos ourselves P°sltl0n tions sug- Underwriters and some evidence that nets and grosses alike. txro could we been derstanding of these modest Newhard, Cook composition of their are time. same ^ " ,My Questions have been directed primarily at elements of developments that could conceivab*y &ive rise to instability, for it fnro have some deci- attempt subject of this "Government Credit seems if that assume is available sion, for way investments? no a ac- know about real would freedom to to conclude that the net these that processes any broad deterioration of real about the stood, at least until Do I present here, and the topics I have gested for we markets and how they shall be excused for been to economic financed, and what we can guess might be further development of the questions I have tried to raise position would not change, there would be no reason for changes in the gross. Such temptations should be with- behave of what little estate should be we in The questions arise naturally, at least to one observer, out < . attributable decline tivity. Assur- events. markets general position to a able to foresee it with unchanged terms? It on tempting estate Liquidity." Perwith more knowledge portfolios, would they make their smaUer llow of mortgage funds is to or if investors made to change the the funds of Financial The amount of transfer activity to be financed would be smaller, but even of Influence ances adjust from time to time the bai¬ ancefeof their portfolios among different flows subtitle with a more appropriate focus might turn out a presumably continue higher a mitments debt of the amount that is Government underwritthe at Clearly the being repaid. in level, effect the directly and f0ii0s would with for major types of holders cjr — have only the most rudimentary the tvould'deCline^but°mortg^geport- attitudes toward their debts and toward the market?,. residential majui be The flow of funds to mort- sellers' in lUC the fers? them mortgage The rise pay- decline in repayments arising out of a decline in real estate trans- like estimates, good within tolerable limits, of the amount of out¬ amortization would costs?, Do any such differences influence owners' and . debt of ments below the contractual what acquisition - mortgage reduction available - • . How . We have standing, old with or ferent, ters houses with rented these aside the possibility of a rise in delinquencies and a consequent ■ new houses of Knowledge Any disturbing tone that these remarks the proportion Of the aebt being repaid by amortization has been declining. If this how and other debts. market Desirability know and consideration buyers require careful to liquid assets of debtors moving relative to mortgage are a of the be f tor comes are difference, but intel¬ day-to-day management ligent on that the averaged, changing relative to important classes of important ot properties in important market areas, as well as to know how in¬ it already facing? Again, degree anld circumstances will make and average, are d ht debts the problems to might values it complicating debt mar- such as sales of houses, has been understanding rising rather rapidly. Leaving be may addition then, in<T?m.(; v Or statistics An fi^ kouse sales at high ° in debt is becoming younger real local it that anH in ' not offset contrary developments is so, the proportion of the debt in others, regardless of the fact being repaid for other reasons, makp availah^p has affecting place kets> and in significant respects, developments in some markets do nhkn Fmninvmpnt Pftvprnrnpnt cial efforts changes take 39 .■ 40 The Commercial and Financial Chronicle (300) Business and Finance Continued Speaks After the Turn of the Year MORE STATEMENTS policies in keeping with its have the into growing, now issue, un-hobbled economy has ever known. Federal anced publication in today's for mechanical reasons, could not or, The Our the American people in the about by the confidence of their initiative own full limit of their abilities lives of their loved and the It is just the able income is population still suffering is parently unfailing stream of new We have expanding rapidly. spring ideas and opportunities and set to research in records summer in history. million. every wage earners has dollar been new for of the previous several How of living" of deflation all Americans ahead and work go of and ■ prudence, this nation will continue to be nation a in of "haves" enjoying business, production, and standards of new even more peaks of prosperity and constantly higher wages living—for all the people. HERBERT 1954. after tax. spite indications that the number of non-farm housing starts will decline about 1,300,000 from The increase will centration and from greater bigger and on to be more ex- Although building of almost kind has gone forward at "boom" pace since moth Herbert is eliminated the accumulated World great an from backlog the so-called a 1946, the mam¬ assuring every Ameri¬ adequate standard of shelter far during every completed. of housing depression of We have which 1930s II, but new demands arise as the country Our rising population, the tendency for people to live longer, the movement of families from one section grows. of the country to another buildings each ing better year. living all create requirements In addition, more people conditions; neighborhood improvement and are slum are a for seek¬ clearance becoming and sociological and economic necessity. As important as new stock must be kept in good habitable and this is a for Our existing building builders never added each year, the need for re¬ condition if it is to remain task material manufacturers that is are and done. and As building new units repairs, enlargements, STANLEY C. ALLYN such should reaches 1956. basis 1955 the points The figure income 1954 to is sales. Four passed $200,000,000. From there in another four years, we have gone to the $300,000,000 mark. In short, it took us 63 years to reach the first $100,000,000; four years for the second and four reached take is 3.24% was international new demand for schools, more and sewers up would we new also new sales of our 1955 overseas compares with overseas approximately $15,000,000 the which Our 1955 record re¬ good existed in business conditions Europe and other NCR overseas fac¬ achieved record .production. Two additional fac¬ are under construction, one in Japan and one in parts of the overseas field in tories tories 1955. over¬ one and one- New models and new tor sales record the in and research healthy result in a for Contracts cured. population which will result in products were an important fac¬ for the year. Expenditures for history of capital improvements were the largest in the the company, and our of by before the war. flects Stanley G. Allyn there is every reason to believe that 1956 will be another for is Brazil. the as third years' income. facilities one-third represented than This 000. resulting for the country as a whole medical for the third. sales which will total over $100,000,- better expect sales of life continues at the equivalent of only about improved later, in 1951, we volume hospitals, slack any highs, particularly all life insurance protection year $100,000,000 in years yet rate is generally expected, personal income as to will top 1954 by more than ten over not tax rate be great works, than highs, insurance to reach Thanks Incoming 15%. new record. Total sales for 1955 approach $300,000,000. Less than years ago, in 1947, we first domestic and overseas. its best year, both for orders and shipments More no equipment, water as more If, new is completing Company Register Cash National The will slight slowing down in the automobile and hous¬ a Company President, The National Cash Register ; plants ing fields. will be greater in 1956. two some into production in 1956 and will increase in employment. mechanization toward trend defense items have been se¬ new will go These The low rate of deaths. and automation in impor¬ the business office and the retail store is the most An uncertain spite of interest the is area credit rates are the level restraint the on of of low interest monetary side for rates. In authorities, long-term high tant factor underlying panies like to buy. to the There has been much publicity tightness of know of no and money important its financing "high" cost, but by we conservatively a capitalized and profitably operated firm which has been blocked by the interest cost of money. One vital this is that with rate at 52%, the net cost 1%% of and 3V2% at 5% it is less a corporation is less than 2V2%, yery than low net costs indeed. companies in 1956 where the into so-called nature to flow into of term loans to long-term bank bond issues and Summarizing, with a we loans. a mortgages, year ago Smaller in amounts Last mortality and a year slight improvement before in¬ earnings. every premiums, higher 100 employed people, today there are (1955) year office use the sale of labor saving machinery amounted to This $1,000,000,000. repre¬ sents hundreds of thousands of individual units, which collectively made possible far-reaching savings in cleri¬ cal hours. man Nevertheless, while business was doing to mechanize than in any previous the num¬ increase. With approximately 8,500,000 clerical workers, the total is now at the highest point in the history of the country. of clerical There is no year, employees continued to reason to expect these conditions to be The interest of man¬ agement in mechanization is therefore likely to be inten¬ sified and demand for labor saving equipment increased. modified Two sales, continued overtime than 16. during the years ahead. rev¬ publicly offered corporation bonds. look forward to another good taxes in interest and are estate, tax-exempt further increase in life insurance excellent come estate corporations, which will be put into investment real enue real yield is slightly higher than week, the high price of employee benefit measures and for clerks more more anticipate the bulk of the funds of life insurance In. every type growing volume of record keeping have combined to situation. Fifteen years ago there were 10.8 ber We sales growth. create this for the corporate tax interest to reason a work shorter A wages, as our the increasing cost of clerical work is one of the most serious problems facing management. business of com¬ the building is maintenance pair of structures already built. in and War 1 Earnings will also set a for need the situation. Before many years. • task of Abraham can • • an for rubber seems certain to investments quality securities of the type which life insurance ' exceptionally bright horizon. De¬ exceed the available supply, and capacity output of petroleum-derived syn¬ thetic rubber appears certain even with some substantial plant expansions now under way. Carbon blacks will undergo a similar experience. Synthetic fertilizer de¬ mands will continue upward despite the unsettled farm discoveries, have mand highways and improved governmental and institutional costly depressed and is pected to fall off about 4%. average life insur¬ a with uses continuing to broaden and growth in de¬ mand well-sustained. Plastics, particularly the newer but year, another good enjoy will chemicals Petroleum-based year in con¬ homes,. Farm building will probably continue on entire nine the until appears 1955's greater activity in com¬ industrial and institutional mercial, construction , 100,000 units. from come early be and Chairman, The Ruberoid Co. new, not industrial from both public and private agencies de¬ is continuing growth with increases in proportion to consuming units. - more will .' interruption an taxes, and this is the rate which is difficulties, there which For the tenth successive year, the dollar value of new building established a new record in 1955 by rising to $42.2 billion. It is expected that this figure will rise again this year by about 5%. This rise is forecast by which Looking into 1956, and assuming facilities, ABRAHAM 3.55% After and determined buy and build and improve with confidence tempered with about important to policyholders, known workers, producers, businessmen, investors—all and consumers, — was that long this high prosperity will continue without depends upon what 166 million Americans do. If following of 4% gain normal income taxes, the rate earned on life insurance company investments in the 1955 or change company's requires a great Adam available preceding materially the ance years. getting into the excesses of either inflation more attrac¬ more were interest rate earned years; increases wage industry, than in the to have been getting real wage increases in¬ "cost in investments 1955 Malcolm stead the tive Employ¬ three is conditions in way in October to 2.1 stable low. Only in interest earn¬ picture not as bright. True, due to the actions of our mone¬ tary authorities and to the boom ings reached 65.5 million for the first time Unemployment declined The a record a everyone. almost a way new record high, and, if we judge the mortality ratio for the industry upon the experience of The Penn Mutual, we find it was at a ap¬ flows products, resulting in new wealth for new new call we de¬ register to 5%, of this 1956 is expected to • 1955 the accomplishments in the life in¬ In w;. Total United States petroleum growth trend in 1954 and the K. S. Adams greater-than-normal gain of over 7%in 1955. Gasoline and distillates, ' which account for two-thirds of demand, will lead the business justified the forecast. Sales of ordinary life insurance were up almost 20% world From the which good times can be judged and measured. ment last high and mortgage credit is avail¬ can greatest productive machine the It as practically every forecast was bullish and prophets of "doom and gloom" were no longer in the ernmental programs. seen. long as exceed increases in produc¬ to mand in in over-hanging effects of past unrealistic Gov¬ ever high level Total capital is good. tivity. 1956 Philadelphia, Pa. surance has throughout strong a basic the that A year ago beginning if we can continue to achieve the be likely President, The Penn Mutual Life Insurance Company, evidence. have will is MALCOLM ADAM promised a new, a bet¬ the only large segment of our We greater attractive terms. on national unity and improve the lot of the farmer, about from the becomes to improve and better the We have seen that day dawn. people. it activity will remain at consumer the to factors building particular segment of the population ter day, not for any all and these and themselves. ones The Administration's program for climate endeavors for demand 166 million free Americans which has been created for exercise favorable and the Administration Eisenhower maintenance outlook this general outlay by industry in 1956 likely will be higher. More than a hint of in¬ flation threatens as wage increases tend of Because It was brought just happen. didn't prosperity routine and and greater. this fiscal year ending June 30, 1956. balanced budget for but renovations If present estimates are realized, we will have a July. The coming year $1.7 billion at the time of the mid-year review last was view. nomic for business in the United States Government for fiscal 1956 anticipated deficit of the to were for These will appear in the "Chronicle" of Jan. 26.—EDITOR. bal¬ the present fiscal year. budget in late too characterized by a entering 1956 from a year are high rate of growth in business activity. The petroleum industry, although consistently more dynamic than the industrial average, operates as an integral part of the nation's economy. Any forecast ©f the industry's position must there¬ fore take into account the total eco¬ be accommodated herein. ' Barring unforeseen developments, we will have a number of statements either a received prosperity that our fast- of period greatest Quite expansion which have developed couraged initiative and IN SUBSEQUENT ISSUES inflation, avoided deflation and en¬ curbed Company Chairman, Phillips Petroleum We strength and growth potential. We S. ADAMS K. jrom jirst page about itself and up-to-date 1956 Thursday, January 19, ».. should One is up new make a accounting machines recently an important contribution to announced sales. 1958 machine which automatically picks an account through the use of This machine will revolutionize the handling bank posting the old electronics. balance on Continued on page 42 Volume 183 Number 5460 ... The Commercial and Financial Chronicle (301) 41 • • •' WM f Steel in countless forms -.M and industry/ Year by year ijfl solid m$ .r • '' j M'v" JM V %;4'- < v every y '> ~ f home, farm, business its strength is furthering the growth of America. ;< j 1 • Some steel from the mills of United States Steel is used .< ' v serves ' > ; ping centers, bridges, highways, pipelines and factories. An < , ' Ii ?; / ; ¥?'?•••'•■ * > % %| 'MmW h: :::-i¥SWai W'sSs j$»vfS' ' : 1 , ' gpli ^ i ' ""J"// J !»v • I' Smsrnr ''.ill . 'iff Watch the UNITED STATES STEEL HOUR on television. See your local newspaper for time and station. n HI: > 42 The Commercial and Financial Chronicle (302) Continued face improve biggest single ac¬ checking accounts, the of commercial methods and counting job in the world. designed for savings banks. It marks the first use of a tape punching device linked with a conventional posting machine. This principle will be extended to other types of National products and will tie them in with the electronic systems of the future. There is every reason to anticipate good general busi¬ ness conditions in 1956. With a growing need for Na¬ tional products, new models and a good business climate, we are looking forward to a most satistactory year. ; • The second machine is getting special attention. We have speeded up passenger and freight train schedules. We are studying proposals to acquire new passenger and cining cars to bring all passenger operations up to t :e ''Blue Bird" standard. Our signal and communication systems are being mod¬ ernized and train yards enlarged and streamlined. New methods and machines are being install*, d in tne Main¬ tenance and Accounting Departments to-hold the line on ^ operating costs. The demand for our "Piggy-Back" service, inaugurated in mi2-1954, has already required us to double and to re-double our ownership of special C. ASIIFORTII A. ' President, The Toronto-Dominion Bank, Toronto, another record but beyond our own lines by developing working arrangements.with connecting railroads. New industries are building plants in nurmrous locations on our railroad and we are actively planning many other sites that offer attractive opportunities for both large and small industries to avail themselves of dependab.e The Cana¬ boom of unsurpassed 1956 riding a activity during the first half of the is likely to achieve new records doubts exist as to whether the present expansion pace, of not ter growth in of 1955 tained abnormal.. was in the Act regulations and were never Congress meas¬ carry If full hearings are given, railroad men the trans¬ Organization. Business looks for record sales and general overhauling of the Federal Out the Tecdmmendatioriscbh-! Cabinet" Report on Transport Policy and designed to ures part of the . Tr.ere are now pending before brighter. leveling off in the lat¬ year since the rate some - The prospects for a Interstate Commerce In¬ deed, it would be surprising if there maintained throughout the year. was service railroad service. be can extending and trailer equipment and we are now car through for Canadian business. year dian economy enters dimensions. Business year flat that 1956 will be the economic indicators suggest All Can. confident that longstanding inequities in higher earnings. Wage and salary payments are expected to increase. are Consumer freer portation industry will be removed. The result will be competition among the regulated carriers leading spending should continue to expand. The export outlook-, ex¬ cept in the case of wheat, is regarded as favorable. Capital investment in new plants and machinery will probably exceed all previous levels. There to'more progressive and economical service to the public.J. of points of weakness. ;V First, there is the danger of inflation. Recently there has been some evidence of inflationary forces gaining course, strength and these pressures than diminish the > likely to increase rather are is operating at near ca¬ Shortages of materials and some types of as pacity level. economy labor Though unit production of military aircraft w'll de¬ slightly this year as compared with 1955, higher costs per unit and greater government spending for supersonic, unmanned missiles will probably" combine to give aircraft manufacturers a total lem. Thirdly, the growing disparity between farm and These the economies. comment lines similarities The in Canada and but close the it of The decline and U. has S. be the subject been noted that while business the trend do business has been even The increase in industrial activity has been reflected in a stronger demand for bank loans. However, credit in 1956 will be tighter and more costly. The Bank of Canada, through an increase in its discount rate, has taken steps to curtail credit expansion whereas a year ago its policy was one of easy money. K. President, Wabash Railroad traffic ATKINSON Railroad volume during Company 1955 has shown1 a marked improvement over the previous year and from all indications should continue at present levels 1956. through The pany in 1954 carloads and by Wabash Railroad Com¬ 1955 were 10.57% 5.09% above 1953. revenues for of 7.36% over for handled the year 1955 show 1954. are an above Total increase closed, the net income data for 1955 is not avail¬ able. The recent substantial increases in wage rates granted to the railroad brotherhoods, costs 5n of material and with rising supplies used industry, will greatly affect our tne combined future net circumstances earnings. it has Under become for the railroads to seek sary the neces¬ 7% a increase in freight rates. To the greatest extent possible, the are going ahead with their railroads modernization programs iully prepared to of the nation. serve For fully dieselized for so the the as to Arthur K. .Atkinson be growing transportation needs Wabash system, which has been several years, we placed orders dur¬ ing 1955 for the earliest possible delivery of nine addi¬ tional diesel-electric freight cars of equipment is already in operation. this past six at years a locomotives and for total cost of nearly $33 our gross exDenditures 3,634 million. for In new Some just the improvements to road and A as equipment properties total nearly $98 million. large part of our expenditures since 1950 qualified defense facilities on which permitted for Federal income 60-month tax writeoffs are This has purposes. oeen most but the helpful in financing the improvement program privilege of such rapid amortization will not be available if we are economic for new projects starting in 1956. We know to keep pace with present trends in America's growth, we ment programs with will have to continue even our improve¬ greater expenditures. In the devices and for de¬ in use L. AUSTIN & Laughlin Steel Corporation fifty-six promises to be an active year in the steel industry. Our own company production sched¬ ules, as far into the year as we are able to plan, reflect full a most order of book. For several months the demand in product categories has been greater than our ability to sup¬ ply. We have not so far seen much if indication cf growing inven¬ any tories our of steel. semi-finkhed process the for most our eration in stocks own hand on economical Early in 1955, we op¬ 1956 will mark the first full year cf another very large tal building program for our that in plants. The year pany. of and fcr the most part below are level Our steel capi¬ com- determined " we should proceed forthwith on series cf large projects designed substantially to revamp and extend C. L. Austin the scope and capacity of-our tubu¬ lar products production facilities. To this end we are now going ahead with the installation at our Aliquippa Works of a new continuous strip mill and four new pipe mills, as well as equipment for the production of additional steel using the new oxygen a converter process. later Cleveland during 1955 Works to concluded we provide for a plans for new blooming substantially enlarged and improved hot strip a new high capacity cold reducing mill; substan¬ tial finishing and shipping facilities for hot and cold rolRd sheets; and new electric furnace steelmaking ca¬ pacity. mill; mill; a ingot tors cost per the of than year—more when program 11% an added to increase. the projects already authorized and to be authorized will aggregate in excess cf $250,000,000 for the period 1955 to 1958 inclusive. This' program will bring to approximately three-quarters cf a billion dollars our expenditures for plant and equipment since World War II. shift¬ the build-up phase to a phase involving mainler.ance of Summarizing my views for business during the ing year, I must say that the combination of our com¬ cus¬ tomers' Our net sales in the r-urrent fiscal year, which started on Oct. 1, 1955, will probably equal those of last year, when they totaled almost $817 million, an all-time high. muCi? enlarged activities in (he construc¬ capital equipment field gives strength to our expectation that 1956 will be a very active and, we hope, a prosperous year for the American economy. We place great faith in the continuing need for a profit¬ able, expanding steel industry to meet the ever-grow¬ > Our net income of our large own L. Atwood '''.ft $32,349,176 last year was also a record presently indicated as and very tion J. requirements and ing demands fcr belter living by the people of our country. , only about half as high as the average for all mi.nul'acturing industries in America. ' H The bulk of North American Aviation's business con¬ WALTER was tinues craft to for be the the manufacture of air¬ year wa will be development and armed This services. making the FJ-4 Fury Jet fighter and the T-28C trainer for the U. S. Navy and one model of the F-86 Sabre Jet and two models of the supersonic F-100 Super Sabre Jet fighter for the U. S. Air Force. Our F-86 Sabre Jets willl be built under license by fcur foreign coun¬ tries: Canada, Australia, Italy, and Japan. We formed new operating divisions recently to farther develop our work over the last 10 years in fields allied to aircraft our business. These fields include We enter the new year with optimism for the con¬ growth cf the Greater Cincinnati area and a pledge to adequately meet its gas and electric require¬ ments. Our investment ana studies and proposals. siles. Its efforts riod the the concentrated on the ment, or contracted for seven reactors far, including America's first medical reactor and first private indus¬ trial research reactor. In cooperation with the Atomic Energy Commission, Atomics International soon will complete construction of the important Sodium Reactcr Experiment, a pilot plant for tricity from nuclear energy. the Further evidence easily be struction for the of faith our and in and prosperity of serve in CG&E's con¬ expansion program seen 1956-57. than More Walter C. Beckjord $63 million will be spent in the next two years for plant and It equipment. the of end at the to include will the construction, of the fourth electric generating 1957, 500,000 by unit Station, bringing that plant's capacity our total electric system ca¬ Eeckjord kilowatts and pacity to more than 1,100,000 kilowatts. Because of long range planning of this type, we at CG&E feel certain we can adequately supply our pres¬ ent customers and stand ready to provide power for any industry deciding to locate in our service area. We expect average our electric customers to increase on an year, and that by 1960 our using over 50% more electricity than of about 2M>% each customers will be used during 1954. Growth in anticipated. gas customers rate of more than consumption will be of and sales also is likewise Our long range forecast for the company's department indicates gas elec¬ The development, engineering, and manufacture of automatic navigation and control equipment for aircraft and missiles has been concentrated in the Autonetics Division. This division is now producing the weapons in history the 2,600-square mile area we can . of previous the future growth so prcducticn accumulated entire by $53,700,000. for built added investment exceeded investment -company's new design, develop¬ manufacture, and operation of nuclear reactors peacetime research and for the generation of power. Now the third largest organization in its field, it has are of $127,200,000 at the end 1954.--During that nine year pe¬ vestment of rocket Atomics International is an outgrowth of our earlier studies of nuclear energy as a source of power for mis¬ in additional property, plant equipment, at original cost, in U.e nine years ended in 1954, was approximately $181,100,000, as com¬ pared with the company's total in¬ guided missiles, electro-mechanical oroducts and peaceful applications of atomic energy. Each di¬ vision has, we believe, substantial potentialities. missile BECKJORD tinued engines, which recently moved into a new $9.5 million plant in Canoga Park, Calif., is active in ihe design, development, manufacture, and testing of rocket power plants for aircraft and missiles; in the design and development of small armament rockets for aircraft; and in all related research and experimentation in fluid dynamics, thermodynamics, chemistry, and metallurgy. Formerly a part of North American's missile organiza¬ tion, the Rocketdyne Division is now the nation's lead¬ ing designer and developer of high-thrust rocket engines. Our Missile Development Division is concerned with other phases of supersonic unmanned vehicles, including the design, engineering, and development of missile air¬ frames and the operational testing of complete missile units. It is currently working on the intercontinental SM-64 Navaho and is engaged in a number of other C. President, The Cincinnati Gas & Electric Company . Rocketdyne, As the accounts not yet now control Nineteen The greater 3 high, but this profit is subject to later renegotiation un¬ der the Renegotiation Act. Actually, our restricted rate of profit on sales, though slightly higher than in 1954, than in the U. S, Preliminary estimates, indicate that Canada's Gross National Product rose 10% in 1955 while that of the U. S. was ud only 7%. ARTHUR C. 000 aircraft diverge activities. activity which activity in Canada is automatic share of this business because of our downswings. has come', to be known as the 1954 recession got a later start in Can¬ ada than in the U. S. Furthermore^ the drop in Canada was not as severe. In the upswing, the U. S. again led the way, getting off to an earlier start, but the upsurge in various The combined added steelmaking capacity at our Ali¬ quippa and Cleveland Works will amount to over 700,- existing forces through gradual re¬ placement of obsolescent equipment. We expect Noith American Avia¬ tion, inc., to ^obtain a reasonable of much differences the from new S.. relationship of economic trends U. should in States and Canadian military the that procurement program ing the may move in the same direction in the extent of the upswings and occur dicated • problems exist in the United same underline cline 1956 sales volume about equal to already apparent. Secordlv, Canada's huge sur¬ plus of wheat presents a very difficult economic prob¬ disturbing. and President, Jones our $8.4 billion gross sales estimated for 1955. Government officials have in¬ are urban income is developing other military electionic systems vices industry. blown L. ATWOOD President, North American Aviation, Inc. Ashf0rth , are, is Somewhat c A Thursday, January 19, 1956^ . cf rising costs this will prove a real challenge ta operating efficiency through adopting better securing greater traffic volume. Improvements and innovations in railroad service are from page 40 . . 2% increase of customers at a year and that their 1960 an per more than 43% greater than that 1954. In the next five years, CG&E expects electric In 1945 its peak requirements to reach 1,036,000 kilowatts. it was 374,000 kilowatts. By 1960 the company's gas sendout is expected to be more than 550 million cubic feet as compared Continued on to page 113 44 Intense Cold... Fierce Heat... —forces of Heat . . to . so cold fierce so nature it makes steel boil intense it liquid... pressure turns the very so great force of 600 hurricanes .., NATURE air; it has the by industry in making things we electric so many markable familiar bottles, furnace—6,000 degrees hot into stainless steel and other Oxygen, and industry, so vital to medicine is extracted from air made of 15 tons per square plastic is used things as terrific "nothingness" of ' to BUT A FEW examples of re¬ containers, and Exposing nat¬ pressures vacuum the forces of nature to create processes and products the necessary America's progress. FREE: Learn how Alloys, Carbons, GasesJ Chemicals, and Plastics improve that you use. many things Ask for "Products and Processes9 booklet. and the have been during the last 20 those as of Union Carbide have discovered how make such key steps in making hundreds of chemicals ARE inch unbreakable nursing squeeze-spray Union Carbide AND new years. 30 east CARBON 42nd street CORPORATION [tr3 new In Canada: Union Carbide Canada york 17, n. y. Limited, Toronto UCCs Trade-marked Products include Union Carbide Silicones bakelite, Vinylite, and Krene Plastics Dynel Textile Fibers Electromet under to ural gas to — Synthetic Organic Chemicals SQUEEZED transparent wrappings. birthplace of alloying metals fine steels. zero. GAS THESE you how industrial scientists such new of the that go than 300 changes into polyethylene. This used —is the to more to use pressure take for granted today. The arc degrees below ETHYLENE space so are by UCC scientists to work for liquid when cooled "empty" that nothing could live in it. THESE FORCES OF used Terrific Pressure Alloys and Metals Prestone Anti-Freeze National Carbons Haynes Stellite Alloys Eveready Acheson Electrodes Union Carbide Flashlights and Batteries Pyrofax Gas LlNDE Prest-O-Lite Oxygen Acetylene '44 The Commercial and Financial Chronicle (304) Continued million jrom cubic feet the on day of peak President, Rochester To meet 1945. The outlook the growing needs of the Greater Cincinnati service it wni be necessary, as previously noted, for tne company to spend more than $63,000,000 in the next two years for additional gas and electric facilities. While providing excellent service to present custo¬ excellent. the in mers Cincinnati Greater js area principal our CG&E also is participating in two major en¬ terprises on a national scope that undoubtedly will leave their stamp on all mankind. One is the Ohio Valley Electric Corporation project in which CG&E and 14 other electric utility companies concern, engaged in constructing approximately $400 million are worth facilities of supply to largest single the power in history, that of the U. S. Atomic Energy Commission's gaseous diffusion plant near Portsmouth, contract Ohio. The second major undertaking is the Atomic Power Associates, Inc., and the Power Reactor Development These two non-profit corpora¬ Development Company. tions, of which CG&E is part, have been authorized a by the AEC to plan, finance and construct plants for the peace-time use of atomic energy. We feel that participation in twofold beneficial effects it will abreast of latest development in this field. Arid second, it affords us an keep us important very opportunity these projects will have First, and our customers; us on join to with privately taxpaying other owned utilities to demonstrate that these companies are ready, willing and able to develop the technical knowl¬ edge to utilize atomic energy as a substitute fuel for the benefit of their customeis at such time as it becomes economically feasible to do so. It is the constant effort and desire of the company and employees to maintain the best possible service. I sincerely believe our company will always be ready to serve the needs cf a growing Cincinnati and surround¬ ing service area in a manner that justifies the confi¬ dence and goodwill of our customer public. its SOLOMON BAKER It Chairman of the Board and President, Pyrene-C-O-Two Corporation At the retail level Christmas season associated early lines have just we the first of December. as True, in inventories out as enter 1956, we as and many sold completely reported were witnessed the greatest The toy industry record. on industries some they moderately high, where A but Steel now 1956 may last sold well into the ously, and there were to be seems unions, it may well very rescued from the middle us reduction a of the to are that industry demand still would for have reluctant to expenditures not discuss, but in this area, but as of most disap¬ are are;'that- the armament ^Obviously this factor will add outstanding were be industrial outlook, our goods, although an will We had all looked hopefully indications will be accelerated. in year opinion my even tax from reduction, political we increased. in a gesture that, aside Presidential election would stimulate the economy by releasing funds for capital investment. I should very much like to see year, taxes lowered spiral which the Russian summer, it, and I discount any possible inflationary people think might result, bqt unless attitude changes drastically before next some seems to me that taxes reduced. All are not likeiytto be - these factors in evidence —record retail Christmas at the turn of the year sales, moderate inventories, an new plant facili¬ the books, improved labor-management relations and the likelihood of armament expenditures continuing at a high level—make me decidedly bullish for already 1956. have no feel that on Should we doubt that we are in have a tax 1956 will be a reduction a long time. as well, I another record year. rising economy and that continue to live in this atmosphere for haps for elec¬ of uses the with Public Private vs In and con does not also have. lic operation of This taxes. avoided has must is Alexander M. Beebee otherwise in share of the rest free. ever, since the taxes At a time when vital for the future welfare exist can part slave certain I will time—per¬ justify the so-called Pacific tax-exempt Northwest that are areas avoiding taxes will as in their areas effect. tended to result a of Taxes exist modern were relatively low themselves. How¬ unto of means transportation, of ease completely changed. It to seems when this such the us time has I reason have fear no in come special privilege should that this stop, if country and the it is public for really understands the issue that their decision will be in favor Private Enterprise, not only because When all real of costs are considered, private operation can do a better job for the customer, but in addition, under such a plan, everybody is treated the same and the tax burden ?s further •shared by everyone. effort the this for who country in steps made If the the trend stopped. direction 20% is Such are to be to be their allowed situation a not carry to made, and an fair share of in the other go will benefit no one and Executive Falstaff Falstaff Brewing best be described future has of had the its of element of fuel in cost it. and The downs showed in 1955, in what might sales on an to industry, The which past increase of 10 about 86,000,000 barrels in the heels of 1954. the over slight decline a increase industry enthusiasm Generally Manager, entertains industry. ups 3% The private utility business of this country has objection to the people adjacent to large hydro developments getting their power at a price that does (3) General cautious optimism as regards the a brewing share and Corporation years, an • Brewing Corporation as supported. include . Vice-President as no not J. IIARVEY BEFFA * industry just cannot our ingly important fundamentals that should be championed that was spurred actually of less speaking, this represents about 15% of the cost of the finished delivered power. However, it does not seem immediate importance than the factors that produced the increase fair that in addition the people in those areas should be in some cases to avoid all or part of the tax and interest charges, which total some 40% of the the years ahead. and set the allowed unfair, discriminatory and un-Arnerican. Its purpose is purely for political advantage. If the time has come in America when the people who pay taxes are to become "second then I class am citizens" sure and will you see principles of Tea discriminated against, the American The be that the very fundamental "Boston Economy are in jeopardy. was brought about by just Party" such unfair fundamentals, and the time has come in this country when the people should understand these facts. The illusionary (5) advantages less and time as public of power will Private utility operation under regulation by the Public Service Com¬ mission isdpased on a fair return on "original cost" less deprecidtiqh. Public power goes on. in transmission and distribu¬ tion mustsooner or later face the realities of present-day value, either a result or construction new Such as addecL costs in condemnation of they case build proceedings, new facilities. of public power programs can go a long way toward obliterating the "fancied" advantage of tax avoidance. Therefore, the consumer under such programs will find his electricity but little if any . cheaper the and country's^tax burdQ^s have been.in¬ creased,. Therefore, it is for all these reasons that public power will find it increasingly difficult to show any benefit and will involve principles that are definitely against the broad public interest. One (6) public other power various is advantage that that authorities may has interest the put out is been on at the a claimed bonds lower for that rate of stage for further gains in Perhaps these the factors number of Bureau figure Harvey older. Thus an the trend in of the entering the Reports from the U. S. persons of Census tapered show sharply that this downward the lowest point of a 10-year period in 1954. The trend has now been reversed, with indications for of significant the following World War II and reached Beffa future most is adult market. (4) Perhaps the most unfair situation attached to public power programs is that they not only avoid taxes in their operations, but in the sale of power they give preference to groups who also avoid taxes. This is most number of a gradual increase in the 21 years of age and persons the brewing industry can look forward to increasingly larger market potential. These added millions of persons will hav'e added of dollars to spend. .Disposable lions personal should steadily rise from 250.1 lions in 1965. • * x A third factor that adds Beer is consumed some bil¬ income 380 bil¬ to industry optimism is the the beverage of modera¬ by two out of every three men increasing acceptance of beer tion. billions to as and by approximately 40% of the women of America. popularity is spread fairly evenly among all income groups and in all regions of the country. This The degree to which caution tempers optimism with individual breweries as they inspect factors may varies which influence! their profit margins. Competition has down, yet production costs have edged the costs of advertising and selling. Texas, too, have made their weight felt with Federal excise taxes alone paid by the industry, amounting to $774,000,000 during the past year. " ■' held beer prices upward as have The answer has been to place heavier emphasis on higher sales volume to meet the problem of higher costs. Falstaff, as an example, has followed a vigorous pro¬ of plant and market expansion and has steadily improved its production and financial position. gram interest than private utilities can put out. This again illusionary benefit and is the result of avoiding taxes. Who bought those bonds? A person with a $50,000 a year income would buy those bonds in preference to is an business case some to avoiding their fair share of taxes in this category, it seems advisable that in customers a we is shifting location, the situation Taxes that formerly were a small portion of the cost cf things have both grown and multiplied and now constitute a tremendous burden on enterprise and development in tax-paying areas. As a result, tax avoiding areas not only compete unfairly with other areas in national markets, but also entice industries and people from other areas. has sound can taxes help them compete in the national markets. time, these "special privileges" were not so together with the up. nation no Neither in the of business in this country, country is on the road. Of power our to and these democracy exist groups avoiding their fair share of taxes, which must be made up by taxing those who live in other areas to a larger degree. If our Nation is to grow and prosper, we must have "Equality of Oppor¬ tunity" and "Equality of Taxation." Either all utilities should be exempt from taxation or everyone should be taxed equally. Since there are only some 20% of the with that detrimental taxes. Lincoln said that (2) order At balancing of budgets is so this country, it seems strange indeed that certain groups should be asked the privilege of avoiding their fair any adverse but rather it is Tax exemption is a tremendous subsidy to the nontaxpayer. In the early days this privilege of tax avoid¬ ance by certain groups started out in undeveloped areas of and avoidance the people and have areas that are forced to carry more than their fair share of taxes and then compete with these tax-free areas. benefit, made the of does other result the public is said that I have no private utilities is the avoidance phantom a be the TVA not may therefore, bitterly fight for the con¬ tinuance of their special privilege. But that does not make it economic or in the public interest. We must consider the "drowning" effect on all enterprise in The only apparent benefit that pub¬ over exemption, policy." issues If their fair share of the of Tax particular company, one one. socialization like However, I have often people's decision if they once understand the issues, which briefly are as follows: (1) The generation and distribution of power contain no magic formula which one group has that the other fear these any Government in course, as a confused. on then Power this subject and on closing, national the which, for political reasons, will probably be brought into sharp focus this coming year. > Many statements have been made pro borrowing public. effect a issue unusually large backlog of orders and ties the tricity in a modern society are constantly increasing. However, there is a very important fundamental which the utility in¬ dustry is facing which it is impor¬ tant that the people in this country generally understand. This has to do become Jess much-to-desired a ramifications because A practice of tax exemption may subse¬ benefit persons of wealth more than not appear to be a sound Second, the utility business should if armament Armament outlay in turn sharply affects the prospect of J year. and progressive to serve nothing to do with hydro power, and which most other areas throughout the country must carry. expenditures pointing. ' Present race harmoni¬ conducted the results of the Geneva meetings now, the If the merger of the AFL paramount effect on a Savings Bonds. normal cost of electric service revenue, and which have mean is the armament program. for - position. A factor which most of which has .y-; V'" be expected to reduce competition between can for are quently good of greater next be "Government system a than the saving in interest cost. Per¬ high incomes investing in tax-exempt securi¬ ties are able to secure a higher net return on their capital than persons of moderate means who buy Defense condi¬ better understanding be¬ a tween labor and management. and CIO well be another out¬ year-, year indications all entitled "With with sons general benefited carry their fair share of taxes, including the cost of the benefit. It seems, to me these are exceed¬ This is further supported by the improved atmosphere of labor. Ne¬ gotiations in the major industries Baker since to Mund states: taxes, the loss in tax revenue from persons high incomes who buy such securities possibly is with tions, the utility business should be facing an expanding market this be With the backlog of already on the books, plus the normal demand for goods that may be expected, it would appear R. and economic which much closely very direction, then socialization of business S. business tied public utility field is textile indus¬ time—the and related some tries standing relations favorable is 'Vernon Thursday, January 19, 1956 . income for this: reasons no¬ are second quarter. that industrial the Corp. where, tnen, will the necessary taxes come from? Private utility operation treats everybody the same. The people industry. are business our Electric & field that has been de¬ a for pressed two taxes. substantial improvement is now evident in business in are BEEBEE Gas are the danger point. near First, for There area, Professor Business" ALEXANDER M. 42 page . . of expense investment tax of that avoidance under would which the yield benefits 13%—another a few at the guise of public interest. Splendid support to this thinking is the recent book by many In 1955 Falstaff sales totalled more than 3,650,000 barrels, an 11% increase over 1954 sales which had placed the brewery among the top brewing firms in the nation. The company, which experienced its greatest year in 1955, appears to be headed for another banner year in 1956. Continued on page 46 Volume 183 Number 5460 ... The Commercial and Financial Chronicle Some 1955 (305) Highlights of NEW YORK COLISEUM. During the year Bethle¬ MARMORA ORE. The first shipload of pelletized iron hem erected 13,000 tons of steel, fabricated at ore the Pottstown, Pa., works, and supplied 4000 mine left for Lackawanna plant on May 11, of tons reinforcing bars for this project. In addition to the as large capacity includes huge exposition hall with space nine football fields and seating as for 10,000 persons, the Coliseum 20-story office building. a from Bethlehem Steel's This SENTINEL AT SEA. 110 miles east of Cape Cod in the open ocean Marmora, Ontario, new shipment followed nearly five years Tower," 1955. of explora¬ ings to the mainland in tion, construction and stripping activities at Mar¬ mora, It is Built and construction of dock facilities at Picton. steel pellets will be shipped each day. ore Bethlehem's at warn¬ of air attack. case Quincy shipyard and fitted out at East Boston yard, expected that when full production is reached, 1400 tons of iron stands the first steel "Texas radar island which will flash a (shown during installation) the island of was towed by powerful tugs to its permanent location at sea. '■.'A'.'. FIAT CARS FOR TRAILER TRUCKS. Two hundred NEW FACILITIES. The picture above shows the installa¬ STEEL FOR FLOOD REPAIR. special flat tion of additional cane cars were built at the Johnstown, Pa., plant for the Pennsylvania Railroad's new at "TrucTrain" service. Trailer trucks load shipper's door, ride these cars to a terminal destination, debark and deliver to the near consignee's doorstep. Bethlehem also built 50 cars for a similar Erie Railroad service. the equipment for galvanized strip at Sparrows Point, Md., plant. Other under construction were a tin a at the same plant during 1955 plate production, 160-in. an was WORLD'S LARGEST OCEANARIUM. won porpoises, and other deep-sea dwellers National large steel plants in the Safety Council's contest. The Spar¬ Sharks, giant of were Marineland, in Southern California. Largest of its wanna, a shipments of steel. Thousands of rolled and rushed to stricken came areas. from the Bethlehem, STEEL FOR ST. LAWRENCE POWER. Over 16,000 rays, tons of kind, the Oceanarium has areas Pa., plant, which itself suffered flood damage. view at are on Hurri¬ shapes, piling, reinforcing bars, and Much of this steel also under way at other Bethlehem plants. con- among rails electric-weld pipe mill and SAFETY IK STEELMAKING. For the sixth place tons Soon after flooding of Vast Northeast, Bethlehem began making emergency sheared-plate mill. Construction to expand secutive year, first in the facilities 48-in. cold-reducing mill, added equipment for capacity the Bethlehem, Pa., plant new Diane's disastrous the framework of Bethlehem sheet-piling were rolled at the Lacka- N. Y., plant for vast St. Lawrence ' rows Point, Md., plant winner. seven was the third place Altogether, Bethlehem operations awards in all contest first places, one second won categories: five place and one third. River power project, structural steel, and the entrance foyer and verandas are shaded by "awnings" fabricated from Bethlehem galvanized sheets.- Visitors can look at some 5000 species of fish through viewing windows in large tanks. . ; use for in cellular cofferdams at Long Sault (above) and Barnhart Island. bethIEHEM 5TfEl w//////////MW////////,///j 45 46 The Commercial and Financial Chronicle (306) • ■ I . Continued jrom S. CLARK During the past 12 months tacular achievements have witnessed we from spec¬ in technology and have attained unparalleled levels of production. From these heights we find even wider horizons lying ahead. As we view the coming year we may be very sure of one thing. There will be reduction no for material for in tne things human is nearly will ways be (5) There is appetite creased will It us. given nation. No exerted less upon leaders in our will total A natural result be the ment increase At force are economic new with be and the effort. in during 1956 should capital invest¬ industry. and to create products, new ex¬ S. C. Beise . new growing wealth of research facilities and our basic strength, are particularly quali¬ fied to discharge our obligations. is industrial Va., is apparent that the pattern encouraging TAFT motive for the full of promise. and one But for is GEORGE P. Company be treated j The . but to World War II industry has for the striving to export Well match welfare. facilities in and bey - has invested long plant A on on building that will of period of only 16 months. our in- must be being provided faster than strong continued demand for glass due to these factors: government tion. residential that school residential building reports indicate a are at continua¬ building should decline, it is and of use into public construction will increase. domestic > cutbacks in at '(2) Automotive production, with appears cars using 50% likely to continue at more high a ^ size¬ be as food as or the requirements is time the first World raw the War in up ness declining. prices no are contributed spending a to more in¬ continued of the decline but at a time dips unhappy part of their previous busi¬ an This is confirmed by reviewing the favor¬ history. As plan a consequence, we of our for reasons new car on the 1956 passenger predicting sales in 1956 an may exceptionally be summarized follows: prevent unusual dips in their business. For changes are planned to maintain sales to years instance, model up and We have mentioned in pre¬ for alleviating the cyclical and seasonable at a high level. that materials area. published (1) The automotive people have done much in recent agriculture shaky condition and activity here in Detroit so as to keep thinking in respect of things to come. high volume of < materials for are that lack of : Design changes selling well; changes public models is appeal. timed to Thus, attract, deferred on models accelerated on models are are the public presentation customers and compel steady buying. (2) Automobiles produced prior to 1954 are rapidly becoming obsolete because the majority of them do not have any of the amazing new safety features, such as automatic transmissions, power brakes, power steering, visibility provided through wrap-around glass, etc. in when before for food, share of the food ever diminishing growing in the "Chronicle" that the of the automotive industry have the faculty of Some Rising distribution costs this than fast and truck business being the second best in history. car that with commensurate getting are Costs and new generally conceded here that '56 will see sold than in '55, the expected drop be as severe as is generally predicted by those articles years. > in and livestock. crops doubt consumers income. our believe able results of the automotive industry for the last three agriculture while farm income The consumer has not had a reduc¬ food prices of have their of have, gone we is that have been the definitely not in it measures as whole that is being ingenious and dynamic enough to apply remedial and shooting started in World War II. tion their leaders .:• the labor this of vious production plus acceler¬ as relatively outside of the Detroit seek we must be found for familiar products same time seek to develop new crops used that account for business—one in a of While uses the are we will not .Higher horsepower and as dollar. well the as new more colors efficient engines of today, and styling, hasten the obsolescence. But it is eral extremely important to farmers that the outlook strong is for continued demand for meat, products of the farm. gen¬ (3) The willingness not to defer new features incor¬ porating significant engineering advances, as was the old days' custom, but to add them forthwith is improving the quality, safety and convenience of autos to a degree capable of enticing much earlier trade-ins by people who presently have the money or credit so to do. prosperity, with continued eggs, milk,'fibers and other High employment under ordinary a healthy demand for farm prod¬ ucts. While cannot the be managed commodity accumulations of several worked and a off by magic, their disposal balanced economy in So, again years can agriculture be can Agriculture being the bedrock of . country as repeat, the feeling in Detroit is that the whole will be pleasantly surprised, as it we a has been for the past several years, at the results accom¬ plished by the industry when they end of be attained. £loss than in 1940, dies fewer passenger cqrs disposal proimproved seeds account with circumstances creates high level and hang like a wheat and the study of the debt structure shows farmers company's history. and taken ;; New can has been more the LOF plants during a Total sales of glass for the year will be 35% in excess of the company's record 1954 output. Orders on hand will sustain this volume far into the new year. We ex¬ School, industrial and with techniques, wider adjustments G- p- MacNichol, Jr. To meet the urgent needs of are market in two other factors this in abreast which tied are increase leaders However, we cannot expect farmers to continue to absorb higher operating costs without compensating program vestment Benson to the new mean than $50 million at several of customers these facilities a Taft Lxra which followed was already and part of the automotive industry, we constantly endeavor to keep in touch with the business pull of industry. in enough and last year we embarked be production we which improvement However, this not farm There Since T considered of today. and expansion. early storage needs. while more than $87 million tools dustry. dynamic agriculture period Lib¬ Owens - Ford this have we in category and also responsible for same available ated disposal of surpluses must be coupled with research which will open new outlets for the growing demand Allied business improved greatly the operations of our powdered metal parts plant during '55. Tnis improvement, we feel, will assist us in obtaining a larger share of the business international trading in cotton, New the with in domestic fertilizers balance been . the over grams. and 1956, with strong indications of good busi¬ throughout the year. Ever since the close of At more the aircraft engine industry as a whole will Operate at a higher level in '56 than in '55; the other is that we have scope and future farm income should ness almost certain basis. accordingly. commodities first half of if items. Further curtailment of production without diminishing ; glass industry has achieved another record anticipates continuing high demand during the 1955. sold during the entire year of '55. we t.iey aid greatly in "jelling" model changes and develop thereby a more accurate technique in fixing the design of permanent tools for production of the new other crops. v during new plant to render a novel model change service, using rapidly made, low-cost, temporary tools for pro¬ ducing prototype parts to facilitate model changeovers in durable goods. These accurate die-struck prototype parts have the unusual advantage of being almost exact equivalents of the production part yet to come. In this dilemma cannot political a achieved shadow - substantially increased because all automobile, truck and appliance a disposal will continue to main challenge as here is the •depress Glass be able part of our increase in '56, is the fact that we built Stabilizing farm income for the mo¬ ment is highly important and must MacNICHOL, Jr., President Libbey-Owens-Ford before in on be our the flat Bigger* farm our key to agriculture's DIGGERS, Chairman will considerably for 1956 than BENSON J. there must be orderly liquidation and than extent Surplus be level to realize fully and completely the opportunities that lie before us. we are heavily engaged in the tools and dies for new models, our manufacturers will introduce completely new '57 models. We shall be tooling them up during 1956 to a greater projected of solved problem is nation-wide in busi¬ Since way be at the management D. business 1956 nomics and industrial leadership, it represents a ringing challenge of responsibility. It calls for increasing skills JOHN industry. perity. I hope that, as in the past, these problems will be approached from a bipartisan standpoint as the eco¬ should ahead year a with few exceptions legislative outlook, on which I have been asked comment, envisions Congressional actions which will broaden the present Agriculture Act, permitting a more hard-hitting attack upon the elements which prevent the people of agriculture from fully sharing in the nation's general pros- all on have business of making ■ The banking pro¬ advantage of parts. made some diversification by industry, how¬ fortunate variation in the types of prod¬ ucts and services that we produce and sell to the auto¬ Secretary of Agriculture ness Even EZRA a In addition to ' . have we ever, we glass facilities at Charleston, La., are operating at full Shreveport, ' - is our business, both in tools and products, is still keyed heavily to passenger cars and trucks. some ■ Corporation some progress in diversifying from the automotive industry, the largest part of away subassembly ; , slightly precision-ground parts, metal stampings, cold-forgings, and powdered metal In the • to cope with the demands which will be made phases of their services. (1) and HON. technological advances related to its activities. Bankers are better equipped than at any time in their history a use or - booked that business will continue to are The coming year will see the progressive fession in the West taking every possible pect lighted ; activity has because of over-all prosperity. ever aircraft Products dies, RB and Hercules inter¬ changeable punches and dies, and rranK n. tf-snop production parts for the automotive, [ > appliance, farm implement, and air¬ craft engine industries. The production parts include new plants and additions will add about 1,200 employees. ; ;; ; capacity. . during the coming months and that the year, as a whole may record higher levels than in 1955. It is ex¬ pected, too, that bank deposits will remain at high levels John D. commercial to generally predicted. the total economy on and While normal is as plan major producer of sheet metal tools are devoted also Allied to Present indications year and into to put formerly space All of the LOF window W. rise The was car running approximately at These new growing I Fire a univer¬ above the '55 level. being made to the twin-grinding equipment and the Thermopane plant its much We laminating plant at that Rossford, Ohio, additions not as addition. , population. It 50% a work. fashioned1 healthy sinews in our economic life and pro¬ vided expanding job opportunities for our an glass bending and new location is preparing of our in are nearing completion. tanks on Dec. 1. which production and than in '55, but we feel t.:at they will be down passenger do trades, polishing plant is now under construction and scheduled to be in operation later in the year. At accomplishments we are making in this scientific age there can be no slackening of our efforts directed toward persistent research. This is an obliga¬ tion of business and industry throughout America. It is a responsibility enfolding fundamental research that in¬ vades new fields and applied research translating the drawing board ideas into practical use. diversification furniture and and the wide that At Ottawa, 111., a complete new double-line grinding replace machinery made obsolete by technological prog¬ Each new piece of equipment and each improved method adds strength to our production effort. Our of the The ress. West, with mirror for almost sales may be less - same and to provide even greater employment. Equally vital will be the capital invested to enlarge plants and to We in the facilities, one tion. pand the markets of, existing goods Despite the to been sally prophesied, our figures require some further explanation. We agree use in¬ The tre¬ has buildings. industry has downturn A' new grinding and polishing line, increasing the capacity of the plant more than 30%, is already in opera¬ It is expected that funds will be chan¬ nelled automotive the East Toledo plant of Libbey-Owens-Ford two 1,100-ton continuous tank furnaces for plate glass, accompanying lehrs, additional glass storage area, auxiliary power, raw material, fuel, water and rail¬ road in business by its who those Our projections have been carefully pre¬ pared and, since we are part of the anticipated. considerable volume of glass. a con¬ its impact upon busi¬ industry throughout the and is homes built in recent years new have just finished our projections we definite trend in architecture to a stimulus a which take tinue to have ness Allied at 1956, based upon an increase of better than 25% in sales volume. Obviously, a sizeable increase in profits for consumer. of glass in all types of areas BISHOP H. Allied Products Corporation President, Here mendous volume of . 1 ice needs in the months ahead. insatiable and al¬ with factory to ' ' population, and increasing rapidly ' FRANK natural tiend to higher ratio a Employment conditions in the industry are well stabilized so that management and workers can devote full energy to meeting customer requirements and serv¬ higher standard of living. This a demand of (4) in the quest nor because family, larger volume of old cars being re¬ per (3) All inventories of glass are at extremely low lev¬ els. It would require several months to fill the pipelines Savings Association, San Francisco, Calif. ; 1956 cars tired from service, peak employment. BEISE President, Bank of America National Trust & • in rate 44 page of } Thursday, January 19, 1956 . . . ■ Leaving Detroit our whole economy, it must and will share in the general prosperity. are tabulated at the 1956. and looking at the general business * Continued on page 48 Volume 183 Number 5460 ... The Commercial and Financial Chronicle (307) 47 — On January 1st, over 400 service stations of W. H. Barber Company and its jobbers in Minnesota, Iowa, Wisconsin, and the Dakotas, started selling the branded products of The Pure Oil Company. barge for over a marketing gallons, and flexibility of dis¬ tribution quarter of PURE distribution in this to PURE's Finished a century, the acquisition of the facilities of the Barber Company important area rounds out which is tributary "Be new Badger Pipeline into Wisconsin, or ) a ing and remodeling of service stations products from Lemont cally through the as step forward in PURE's aggressive growth program. Throughout its entire marketing area, the continual build¬ is moved economi¬ provided, result of the Barber acquisition. The addition of the Barber facilities is another important recently acquired Lemont, Illinois, refinery. are now the Mississippi to marine storage and terminal facilities in Iowa and Minnesota. This storage capacity has been increased by 35 million Although PURE has been marketing its products in this area up — making it convenient for sure more at and strategic locations more motorists to with Pure". by * THE PURE Oil COMPANY ■ Producer • Refiner • sure Transporter • Marketer 35 East Wacker Drive Chicago 1, Illinois > ■, with Pure ' fV 48 The Commercial and Financial Chronicle (301) Continued jrom we feel without any reservations that the trial activity recorded in 1955 will be maintained well throughout 1956. Increases in the birthrate,, indus¬ fairly family formations and longevity require and support an increas¬ ingly higher level of business activity. The general business tone will be helped by the need" for eternal vigilance as a result of world affairs. The fact that no reliance can be placed on the actions or commitments made by many nations who exist under A security analyst for one of the financial houses recently wrote "As General Motors goes, so goes the steel The auto industry in 1955 received directly, from the mills, and indirectly, fr-om Some 1956 we assured of are in the foreseeable future. This is all our free business enterprise system needs to insure continued prosperity. ROBERT F. prior Another record year in the manufacturers of 1956 appears to be certain for heavy as kets. ' v.. If the substantial present backlog of White is in set next 12 high record in units. It would than more excess this $600 million of segment of These old friends will, of course, not go hungry, but for the present at least, they, like all others, will receive less than their appetites seem to require. With such an all-out demand and magnificent produc¬ Today there when such is further it. growing this has been 1956, the been past This means an operating rate in the 93-95% demand F. Black for truck mentioned the important part that the automobile industry plays in the steel picture. It, plus home building, with the various appliances now so much a part of modern living, sparked this huge steel output, particularly in the early part of last year. have already It does not seem to that these industries will me re¬ quire the steel they received in 1955, although this may not be apparent for another six months. industries—railroads, public and industrial probably require more And this includes rather substantial tonnages for production will be maintained in the second half. drop should not be great—possibly down to about million 55 very would This ton-level. 1956 for make combined a close to last year's tonnage with an of the new capacity. And if this easier obtain to this in and summer later the growing a form of one JAMES As the of new maximum trucking the of state be local and equitable means levels and the to "e and troubled o e." should world On that basis, me if 1956 would be as year dreds of It is of towns cities across jams—uptown, downtown wonder. no the and try s traffic load War II, the U. ment to All tors. The parent job the these are on unsafe for has S. level has of facts and more drivers. than on decade more are up there still to side. be The excellent the since its road Chairman, United Columbia-Geneva facilities at Utah. The plant will new well-known to paying a annual record, record in moreover, users. Atlas annual an Cement capacity of Company's than more 3,000,000 barrels of cement, being built adjacent to its Buffington plant near Gary, Indiana, was well underway. The National Tube Division at its McKeesport, Pa. is undertaking plans to triple its production of well high-strength casing to meet oil industry plant deep requirements. has Ground been the for broken construction of an anhydrous ammonia plant adjacent to the Geneva Works of the Columbia-Geneva Steel Division to provide agri¬ cultural fertilizer from coal by-products. During the past year, U. S. Steel continued its research in the development widened of and new improved steels with the creation of better processes for and uses, marked the beginning of opera¬ buildings of the new Research Center at Monroeville. It has a total floor area of 187,000 square feet, and represents the consolidation of a number of laboratories formerly located throughout the country. Equipment will enable the study of every phase of the making them. The year tions in three of the four and in if all of detailed making all C. BOUSHALL in industry and finance had a what elements in it are us concept of contribute helpfully and economy expand, we the outlook. Each of us could American our better forecast its to devel¬ assured more told are we development States Steel 1955 the all able by of 117 million almost civilian demand. on a Govern¬ purchases accounted, directly, shipped. Expectation of continued good pro¬ duction in the steel industry is based on prospects of a high level of pro¬ in t^e basic industries suming steel. This reflects high level finished lower of over-all steel trends demand products, for although indicated are con¬ continued a in some industries. Late in announced forward invest¬ nition that the program needs of its customers. future program is based of expan¬ pace witn the This expan¬ on the recog¬ requirements growing economy clearly steel production. Market studies indicate increase in many a sion designed to keep sion legisla¬ December, U. S. Steel it was rapidly moving with indicate a of the country's need for increased private demand if Instead, frantically at year. to be that see country by some 3% it expands 10 or points over the pre¬ would this do country a great of good to have all our execu¬ as to an accept¬ whatever figure in agreement ance of 3%. or Thomas C. Boushall promise our opti¬ mum progress. There are those who, in seeking to out¬ wit and outproduce their competitors, are stimulating the country to a 10 or 12% step-up annually. If our economy cannot safely, assuredly, and continuously ex¬ pand at this accelerated pace, it must follow that we are one day to have a rough period of correction. would The prove current to outlook, if we accept all the records and prophecies of investment in capital goods for expanded production, and projections of goods to be produced and a rate of growth far beyond the desired 3% for a healthy sustained growth. In fact, the mechandised, promises projected plans call for a consumption of goods by the public that will require further individual borrowing to buy the heavier items—cars and home appliances in particular—but also boats and homes and vacations and trips abroad that already have stretched credit sources to a degree unwelcome to the banks, to the Treasury officials, and to the Federal Reserve authorities. The that outlook function is for falls, little restraint by and little regard those for on end whom results by those determined to blow the balloon to a still larger diameter. It that while steel our year tives tons— entirely to of preceding seem percentage It Corporation of about established each advanced deal mental World ap¬ having vious 12 months. BLOUGH for only about 2% of all steel coun¬ for the plant Universal of Construction new opment. Ingot production in , the steel industry, meeting the country's highest year of economic activity, rose to a Roger M. Biough highway Consolidated Western Steel Division in its new pipe mill adjacent to year production smoother James G. Blaine M. duction worked out—methods that must dis¬ tribute the cost fairly among all attack During the could it looks to an ROGER are ago. methods of new Perhaps ^ of three willingness to do something about it is every a resists started work new highway out While doubled barely built a plastic pipe known as polyvinyl chloride by acids, alkalies, salt solutions, alcohols, and most chemicals. we nation's 3,360,000 miles of streets and highways wholly inadequate for today's modern vehicles, and approximately 1,700,000 miles of this network of roads are sheets and strip is being of additional facilities in and in the Chicago area. Gary, Indiana, plant production for nationwide distribu¬ area commercial of which over the highways tion ing crosstown. Experts figure that two Pittsburgh installation The National Tube Division at its started it For the development nation of stainless steel by the governmental economists, we in America could find a very satisfy¬ are and the As economic importance of the and Production and is traffic brought into production Camden, New Jersey. increased vital be for American business. country's only beginning to be realized by the general public. Their faults are well-known. Every day in hun¬ roads the country. across of the country's most modern container plants near one more basis and during 1955 continued to modernize and President, The Bank of Virginia, Richmond, Va. no construction. The social Steel basic this their legislation early S. U. S. Steel Products Division An prognostication about business in all forms preserved coordinated program for urgently needed a that degree of usefulness and efficiency. industry, this U. 12 system production prior to final completion expand its facilities Co. of New York there has begins, it is essential that year additional some THOMAS Trust ' transportation our in of the program. Chairman of the Board, The Marine Midland transportation could survive and do the job without the others. is BLAINE G. specific demand. in the public mind awareness plant by plant, the additional production obtained expected to be about 2,500,000 tons. This new capacity should be completed in two to three years, and result vary making and producing of iron and steel from raw ma¬ terials to finished products. months of the year. V. .... taking place, other forms of a in capacity of steel-producing plants are planned through various changes and improvements in facilities. Although the increases will '<■," 1 what Robert of record freight traffic, year facilities double its facilities. ingots. also been experiencing substantial gains in their freight vol¬ ume and in their services during the past decade—each In various high in steel production with more than 60 million tons transportation—rail, air, water and pipeline—have form expanding because it satisfies of produce small diameter pipe in addition to natural gas pipe up to 40 inches in diameter. Gerrard Steel Strapping Division announced plans to pattern should develop, steel will, of course, be some¬ . all half of annual rate of 90-92% service. While first the for improvement an of U. S. Steel task. pace, I believe, is too rapid for any appre¬ slowing-down before mid-year. Therefore, the first six months of 1956 should establish another new over the least easy The are of an a ciable total use, evidence at If ever there was a time short-range prediction appeared safe, this be to seems a approximately 10,200,000 trucks of of which more than 1,000,000 are the large heavy-du'ty vehicles. Contrast this with only 5,000,000 trucks of all types in. use in 1945 and we have in forecasting tion, 1954 and—more than double the 37,330 units registered in 1949—graphically illustrating the growth of the truck transportation industry in recoct years. all kinds ex¬ pie. The truck-pro¬ increase of 35% an Without seen. ever all steel consuming indus¬ tries are asking for more. Fairly recently the railroads have sought generous slices of the already carefully-cut ception, steel ducing industry. In units, the healthy figure for 1956 would compare with estimated registrations of 79,300 vehicles in 1955, have we tnrough area. are in the maddest scramble for tonnage steel. of business the of the steel industry itself, which is embarking on a new and sizable expansion program. While these demands should fill some of the gap, I do not think the present pace of represent . ago year The heavier will months new a 80,000 for the fore¬ construction and machinery—will is quite possible that registrations of heavy-duty vehicles in the 19,501pound-and-over gross vehicle weights produced by all manufac¬ turers cars ordering steel is inconsequential, buyers Joseph L. Block are Further increases in defense and progress order criteria, it any the Today, even though production is at an all-time high, no war is in I - duty over - the - highway industry in general continues to pour out a record volume of goods that must be trans¬ ported to expanding consumer mar¬ tractors tons that any, a has already been started on this Plans proces¬ passenger records. plant, bringing it to about 2,260,000 tons. project. being formulated for increasing the ingot capacity in the Cnicago area by approximately 1,500,000 Work all of Few, if casters had the audacity to predict such results. range. BLACK Chairman and President, The White Motor Company trucks and million 8 Geneva Division of favorable climate for a various produced, and steel output approximated 117 million ingot tons, both industries smashing all in favor of 1956. Many lines were not operating at their peak during the early part of '55. This is particularly true of our business. We got off to a very slow start and our volume for the first part of this year should be much better than it was at the beginning of '55. Any effect that politics might have on business should helpful. This being an election year, both parties will be in a spending mood, striving to maintain a lavored position with everyone, including management. I think tney have learned the lesson that good times can be brought about and retained through a good, strong, healthy business climate with less trouble and expense than trying to buy good times through government pump-priming. As a matter of fact, recent leadership in the Democratic Party has declared a pro-business attitude which is a particularly favorable sign for 1956. It would appear that regardless of which party wins in and one-quarter were There is another strong factor be about sors, steel made in the United States. continued betterment. our warehouses the allies maintain a very strong position both offensively and defensively, with emphasis on active research into all areas of science, the results of which may be routed into peaceful for truth to his There is, of course, much industry." observation. it necessary that this country and her use Steel Company President, Inland different from our own makes so the Chicago area and in the Western Currently an expansion of about 380,000 tons of ingot capacity is being undertaken at Geneva, Utah. This will add about 20% to the capacity of this Columbiamarket. picture, conditions and theories will be needed in L. BLOCK JOSEPH 46 page Thursday, January 19, 1956 ... would be well to strengthen the thickness of the will markets, major increases in production Continued on page 50 Volume 183 Number 5460 ... The Commercial and Financial Chronicle (309) 49 H ■ri \ : :i t I || ' 3 io- ^y"- I/':. P: IP' -V' iff *5p 4 - Z • ' '' •v>' ?#■ *■'(' : • i',;'-yK rf w '. '•' : v ;r " ■ ■x, . - - .'»:«•:• ? 'f« f •*• - rirft^ .' >3 H ; ■ >pip::.' "&§&$$$■■> ;'." • ■: •*••'•.' •'- >:% -^v:- • -■ ■ ' ' ?£•;'■■'*< ...,,, > ; ■•» " V <■' **. "v-; •:':;"'j-.'' ^v<\/«- : *v* ■■•'•'. /n Sound Room of the David Sarnoff Research Center, Princeton, N. J., RCA tests one of the loudspeakers used in new high fidelity " Victrola" phonographs. i RCA creates in In this The room you ccm hear a can pin drop. make so sure range of audible sound. Here is music than you've ever heard with i reproduced sound matches the original as closely Thus as a born—and time in brought to new "Victrola" high fidelity is you RCA Victor for the first Orthophonic phonographs. Listen! Here is distortion-free performance through the deep-throated lows The skill behind kind of RADIO FOR and high fidelity room more before, winged new Orthophonic "Victrolas" is inherent in all RCA prod¬ ucts and services. And continually, RCA scientists strive to open new frontiers of "Electronics for Living"—electronics that make life CORPORATION ELECTRONICS of highs. Here is the ultimate in high fidelity. possible. new kind new the silence of this jagged walls absorb alien noise that delicate instruments a LIVING happier, easier, safer. OF AMERICA New Orthophonic High Fidelity "Victrola" Phono¬ graph, $129.95. 3-Speaker Panoramic Sound Sys¬ tem. Mahogany or modern oak finish. Stand (6HF5.) Other instruments to $1600. extra. » » :. i' : 50 The Commercial and Financial Chronicle (310) . . Thursday, January 19, 1956 . V V. Continued balloon's it to from IIARLLEE 48 page As (our over-all economy) before we blow cover in 1956 tween rapid our thickening of industrial financial executives, as well govern¬ flected The nation's billion family rate of home furnish¬ appliance sales during most of 1956, with the possibility of a leveling off period the lat¬ ter part of the year. Inventories are now at a peak — no spec¬ ulative buying is necessary. Prices are firm and we expect them to re¬ be do We so. feel not March. Dealers who chould They investment in approach inclined 19^5 to factors not now BOWERS Secretary-Treasurer, Atlantic, Gulf & Pacific The Eisenhower Administration, it Co. realizes appears, amcunted during the past several is not years con¬ to with other national growth present and future needs. This conclusion is sound: riers being are built If added served of arm its total national asset, waterway cost system date and all being of today defense; it is also link in the an indispensable the legislative outlook is more results in continued the i :iat more new action, our country will be benefited dredging industry along with it. It is certain development in the -♦1 ■ MORGAN B. past life insurance to ing • was volume times This BRAINARD seen new the life record insurance levels. The of industry fociety ro in the past years , As, we which shows every fign of continuing at its present high level, we in the life insurance just free power, and more the ¬ Sen. standpoint of Styles economy as a are revenue we as domestic indis¬ an spending resulting from from the budget to a more with an an in¬ unshackled balancing comes debt reduction, if we our children, spend the economic futures of and then tax cuts. The $7V2 billion tax cut of 1954 purchasing a wartime to to expect that the market for this form of coupled prosperity of enterprise competitive system. not arm was for the transition from peacetime economy. With the transition accomplished so successfully budget balancing and debt reduction has priority but tax cuts within a reasonable time are a Now for menting with us, a distinct a possibility. look ahead in regard to policy and imple¬ legislation. The cold war therefore, preparedness is the over- the dis¬ insurance, and proportion of state and Federal >•; some I;'- . much-reeded highway legislation which bogged Congress will be vigorously down in the last Session of pushed under the impetus of 3 million more cars on thn road this year than last, and a 1955 death on th° high¬ ways record of 38,000—more than were killed in the Korean be War. The problem facing the find to Congress a solution to this vast problem bounds of sound fiscal management. In the field of what will within the is generally termed social legis¬ activity in regard to Fed¬ School Building, expansion in Social Secu¬ rity^ benefits, and an attack on the problem of Juvenile Delinquency with its companion problems of child wel¬ there will Aid fare services be renewed to and aid to dependent children. I would expect legislation to increase Federal funds for medical research and proposals to extend voluntary health insur¬ ance coverage to more persons. Proposals will be forth¬ coming to improve the minimum wage law and to apply the principle of equal pay for equal work without dis¬ of I sex. would expect additional units of proposed, as well to Statehood, and I also expect attempts to be liberalize immigration restrictions so that not used by one country summation—the highlights will be a pushing of the may of the be is a still first be the applied legislative unfinished items of to pro¬ of the the fiscal Administration's keynote. year for business, with the wel¬ again increasing under the bene¬ competitive economy. in all another good GEORGE GARVIN BROWN plahave happy to be able to report that balanced budget within the fiscal year operation, of over on Bridges am well-calculated shot in the personal security and protection will continue its present steady rate of expansion. The this year, with whether programs a with the benefits of life insurance becoming acknowledged than ever before, there is a concern fare of the individual fits of a free busi¬ sound a peaks new widely every reason - incomes expected to rise to 1956, especially from I our governmental in After Brainard ! With personal in base. of have problem increasing public caused subsidy. President, Brown-Forman Distillers Corporation in expect can crease B. an 1flte?n^y which will a an efficient Morgan , < All. the by weather in its more violent moods, the Eastern Seaboard and in the Central Plains States. I would expect legislation for an experi¬ mental setup for disaster insurance which would not be competitive with existing forms of In have experienced tremendous reduction in continua¬ years is particularly gram ending June 30, 1956, and the President has promised to submit a budget which will be in balance for fiscal year '57. Budget balancing is being accomplished by a passed. asters All same alleviate last session within the over-all framework levelling off adjustments, established at/the new high ground pensable when tion of the dynamic growth that has been the pattern in the we to another. and international or economy a There quotas living. seasonal Government. brackets. industry look forward to proposal made integral part of governmental fiscal integrity, I have long advocated the absolute necessity of a bal¬ anced budget as one of the first concerns of our Federal people have moved from lower to the middle-income an of as teauis many In bank expanded agricultural plan. Hawaiian were with comes reached. growth, particu¬ 10 cost conditions some group remarkable which fore, expect much of the ness great. as businessmen policy being as increases in mortgage insurance authority. There will again be civil rights legislation, undoubtedly a proposal for sta¬ ation of stability and we can, there of decade ago, and insurance is a of the rapidly are I expect the Congress will immediately grapple with Administration proposals for a stepped-up attack on the whole problem of surpluses, prices, costs and markets, and as a part of the program will be a soil crimination The year ahead will see a continu¬ number , down. PV?iic ^ous^n3 to be FHA again able to embark on longof expansion and the consuming public could buy with the stabilized ordinary life insurance in force is double only Because inflation, of confidence larly the increase in the ordinary field, reflects the dramatic economic c hanges that have come about in our the continuation range programs policyholders passed the 100,000,000 mark. The amount of four has year forward surpluses worked once •'•■•v.-"';■ President, Aetna Life Affiliated Companies what it the on bilization of the dollar and the halt- to meet present and future de¬ necessary mands. the is—a 1956 for The most apt capsule outlook. make an¬ - move can Administration. than enough can be saved in other directions volume The I governmental fiscal integrity. The unprecedented prosperity of the year just passed was mainly due in my opinion to the fiscal integrity which has been the keynote of the present concept of public works to continue harbor and channel nual that of If the Administration's r.nd. STYLES BRIDGES you on case constructive. , needs power happy to be am employment. expenditure greater included again among those from have requested views in regard to the eco¬ nomic outlook for 1956 with particular emphasis in my l whom comment Federal requirements U. S. Senator from New Hampshire continuously thereafter, waterway im¬ other table result of further depressing the market. This been abandoned and has This increase is power When of high rigid price supports was followed, which resulted in the piling up of surpluses which could only have the inevi¬ eral nation's farm h°s — lation HON. the income s policy increase of an of tomorrow. provements furnish a large volume of direct and indirect No the of aware farmer which would bear meeting all the for all reconstruction demand for food to feed the world. that demand slacked off, the mistaken sales electric future transportation rystem, stimulating economic and civic growth. During construction and Commercial kilowatt-hours, preparing for a large increase in substantial increase will be think there will be some resistance ask a "surpluses." The farmers responded with a tre¬ mendous, patriotic effort to the wartime and postwar some - and arte word Sales to these two groups are expected (lectric system, will undoubtedly situation. individual provide annual the addition of 23,000 new customers the increased use of electricity by existing as development would be more than justified. But it is not only vital to Emerson S. Bowers an is working with by about 8.6% during 1956. our defense, which it is, to will over the past ten years the Georgia Power Company to invest more than $308,0C0,(T0 in new generating, transmission, dis¬ tribution and other electric facilities necessary to provide an adequate and dependable supply of powtr wit..in our service area. Tne company's confidence in the further economic expansion of the State is evidenced by a cont'nuation of our program of improving and aiding to defense chain. other purpose than no vital a our and The State's economic growth improved water¬ every Federal the $60,000,600 upon well and a has required and tation aids civic and economic devel¬ another link in 1.2 the problem in that the fallen off somewhat at time when all other segments of our economy showed gains. The situation can be explained with a single Jr. tota customers. larger; high distribution costs must be lowered; low cost water transpor¬ opment; and way is an Branch, than 7,003 people with billion 1954. as cargo car¬ larger to over Administration However, I We predicated pace meet the Harllee to increase structive and not economy; that such development must keep more kilowatt-hours. 8.2% development of excess of requested, and there will be a ten¬ dency to apply the policy of greater selectivity as inau¬ gurated by Congress last year after a careful review of year. a all to the total increase over billion 1.6 that the drastic curtailment of harbor and channel j'iow represent of In furtherance of keeping our at top caliber there will be a and I think favorable legislation, on request, area given. 40| other large industries which have indicated the pos¬ sibility of locating plants in Georgia during 1956. These include manufacturers of fabricated metal products, electrical equipment, rubber, paper, textile and glass products, chemicals, machinery and a number of other products. Large increases were also recorded in 1955 in the sale of electric power to residential and commercial customers of the Georgia Power Company. Sales to resid ntial cus¬ tomers increased by about 7.5% to a total of more tnan Bowden C. O. unless S. furt.ier Our industrial development staff X'reser.t assert themselves. EMERSON A The this $22,000,000. They will contribute greatly the State's expanding economy. payroll of some closely it. of employment for extent as money will continue tight and no doubt cost more. All in all, 1956 as a year to in¬ figure of 2.53 anticipated this Company. and long themselves find might terms easy 9% a forces Foreign Aid, both military and economic, is a close companion of our defense effort and is integrated with 1955, 77 new industrial each with a capital invest¬ more than $50,003, located the lines of the Georgia Power j on toward low down payments pinched — armed our what might be termed fringe benefits for military per¬ sonnel in the way of medical care for dependents and a survivors benefit program. During effective are consump¬ plants, ment there will increase in minimum wage, in of customers is great change in spite of the any renewed increase in power sales to this group and main 1954 kilowatt-hours. billion 1955's high of ings tr.e over into program is producing. armed forces personnel by kilowatt-hours crease integration so-called miracle weapons that our stepped-up research during 1935 amounted to marly 2.73 continuation a increased power Services Committee most am diate industrial of the Georgia Power Industrial power sales Company. Stores, Inc. middle-class increasing steadily bracket should assure the in electric of customers C. BOWDEN O. of activity rose to This growth is re¬ high levels. tion Chairman and President, Sterchi Bros. power industries the State's industrial new testing and its calculated events. * for for the homes, farms, Georgia continuing to in¬ rates, the year 1956 promises to be one of further growth and expansion for the electric industry in the State. In the year just past, essential as demand and appropriation for that item will be asked. ranking member of the Armed happy to be able to report that we are get¬ ting more defense per dollar spent than ever before in our history. In continuation of that policy there will be continued emphasis on combat readiness and the imme¬ at record crease authorities, make long guesses as to the day of mental the businesses economy's over-all cover, while most our and With be¬ race a the and expansion of rate be for to seems I President, Edison Electric Institute thinness unrelated to the rising internal pressure. a Thus the outlook increased an BRANCH, JR. President, Georgia Power Company very Two major issues confront the distilled spirits the coming year. Both, carry-overs from lies ahead for the The sion. first cf of and will 1955 bear industry significance, heavily on are what industry in 1956. these Regardless is of bond the articles being published for equal exten¬ numerous on , the need bonding period extension, the spirits industry's statistics distilled on maturing that for whisky stocks reveal the industry as a whole excessive inventory prob¬ For over two years now whisky there is lem. stocks no maturing warehouses have in Government been holding at a level of 700 to 725 million Original Proof Gallons, meaning that produc¬ tion and usage have been running at the same rate. Proponents of bond extension leg¬ islation express the feeling that the Ueo. uarvin Brown problem lies with the 200 plus mil¬ gallons produced in the Fall of 1950 and the Spring of 1951. This excessive production offers no problem lion since the industry can use up all of this stock before much concern and Continued on page 52 Volume 183 Number 5460... The Commercial and Financial Chronicle THE BUDGET DOLLAR AGRICULTURAL DEVELOPMENT 5.0% INDUSTRIAL DEVELOPMENT 3.8% PROTECTION OF PERSONS & PROPERTY Puerto Rico's HEALTH & EDUCATION amazing advances in industry, home construction, PUBLIC WELFARE health, and public improvements since 1940 have been accompanied by only an insignificant rise and with tremendous EDUCATION, HEALTH and public welfare account for half of the budget. From 1940 to 1954 there was a gain in life expectancy from 46 years to 64 years. in increases Puerto Rico's in the net resources public debt— available for debt Puerto Rican payments. In the past 15 years, Puerto Rico's net overlapping Government and MILLIONS OF XWH: Municipal debt has risen only from $44.5 millions to $55.9 millions, while the ratio of debt to assessed valuation declined from 14.3 percent to 5.7 percent. Your attention is invited to the a Puerto Rico has and interest due ELECTRIC ENERGY CON SUMPTION KWH in 1949-50 to rose from 411,726,648 774,933,164 KWH in 1954-55. The Puerto Rico Water Resources Authority, which provides this capacity of almost 1,000,000,000 KWH. power, now has a accompanying charts, which illustrate few of the basic factors behind Puerto Rico's current generous always promptly met on its development. every payment of principal public debt. Investors have benefited by the tax-free yields available on Puerto Rico's public obligations. 1949/50=5100* I?54r 55, ESTIMATED PUERTO UNITED STATES GROSS than year on has PRODUCT period from 1949-50 the mainland. made tremendous gains. During the 1954-55, the relative increase to Puerto Rico's gross was greater product in the fiscal 1955 is estimated at $1,193,400,000. HUNDREDS OF DOLLARS Part of the downtown business district of San Juan, Capital of Puerto Rico, Commonwealth of Puerto Rico GOVERNMENT DEVELOPMENT BANK FOR San NET INCOME PER in 1955. The 1955 CAPITA rose from $301 in 1950 to RICO Juan, Puerto Rico $436 figure, while still low in the light of continental New York Information Office United States standards, is nevertheless higher than in the majority of the countries of the world. PUERTO t • 37 Wall Street, New York 5, N. Y. 52 The Commercial and Financial Chronicle (312) Continued from if it continuous of whiskies will enable "Korean War chooses. In fact, the expected so stocks" the industry these withdraw to 7V2 before long of straight preference consumer Today's years. whisky supply is roughly 6I/2 years, a rate substantially under that in existence before the Korean War and seen nearly the level same World that existing prior to as The second tax of $10.59 per The present Federal excise gallon has not only curtailed consump¬ tion, but has offered and confronting the industry major problem bootlegging strong incentive to moonshining a large scale method of operation. a on Consumption of distilled spirits on an adult per capita basis In has $9.00 a In ran gallons 1954 This In the tax rate, it 3.18%. gallons for the past several years. Back in 1950, at gallons per adult. high volume of our own production. during the year have been good, and the outlook for the future encouraged us Our earnings to increase to $0.35 the expended $4.3 billion for distilled 1.70% was share 1.88%. was their of 1.73% was buying total in 1950, and The 1946 record In the several years industry's share of the with year a $9.00 saw it at before World War II, the buying consumer power averaged 1,70%, the the rate as today; same economy was However, two decades at the bottom of the largest de¬ pression period this country has it rides the crest 1955 estimated of Today highest prosperity period. our For billion. If realized, the disposable income consumer would; indication of the strangling effect that the current tax rate has on this be about This 1.66%. is another industry. If the distilled and I spirits industry gets tax relief in 1956, all of its current efforts in driving home the need for such I relief, look run for about at a $6.00 tax rate, consumption 225 million distilled of gallons. If relief, consumption should again gallons. desperately needed, as spirits we run do in 1956 not get has customers our Fruehauf Harvester. International been changes and haul There are shifts in the and of business that we to The "Tubular" design makes possible sav¬ ings in weight of 40% and has a lower center of gravity. "Hot Rod," which is a streamlined six-car train of RDC's is designed for speeds up to 110 miles per hour The of between New York and Boston. modernizing improving and our Another manufacturing facilities-has enabled us to maintain our position as the large independent producer of and will Edward c Bud<Ii Jr. automotive body components continue to increase the our operation. Among the improvements are enlarged and improved for the manufacture of automobile and truck the bodies. which have been greatly over the past year, are already booked to This activity is becoming an increasingly im¬ and drums, tool and die making and brake which in the Denver new equipment indicate ger of our evaluated enlarged Zephyrs drinks of as . . . . . the "; # years ■ - stainless been our steel trailer which highly successful, and production during the The outlook for is business. for a lighter excellent. our Most we more economical for Fruehauf has and build have we than doubled more year. automotive business for next year authorities estimating produc¬ tion of more than 7,000,000 passenger units by the in¬ dustry in 1956. We will maintain our share of this busi¬ ness, and we expect the proportion of our wheel, chassis and tool production to increase. The output of the Railway Division of 202 stainless steel railway passenger cars, including 79 self-propelled RDC's, was' better than the 1954 to'tal of 183 cars. This are these the design and construction of new types of The railroads have recognized the necessity of improv¬ ing their passenger equipment, and are in the process construction. steel Years * < franchise of .well many over 1955 saw Forecasts a for growth in The Budd disc brake continues to grow in has In all favor, and virtually become standard on many important roads. addition to 230 sets produced for new cars built by three major builders, 124 sets have been sold for conversion Although jobs. our " defense business 1956 look even more sales and bottler promising with • .. On assets June of 30, the Budd Diamond #*.•■* ' PAR-t-pak come in a variety Columbus, Georgia , the Fibre major Company as the most important step in its diversification program. Since that time, CDF has been profitably operated as a wholly owned subsidiary. This operation, which provides expansion CORPORATION % . assumed ownership of the Continental nehi and N E HI ; reached highly valuable to us in the production of jet engine parts as well as in other phases of the aviation industry. franchises. .... not we desire, definite progress has been made during the year, particularly in the field of jet engines. Our knowledge of the use of stainless steel is proving contemplated in the Can and Syrup Divisions.. 1 has large volume * consumer have throughout the country. 1; ■'" 400 bottlers representing the Company's diversified flavor lines. experience the Royal Crown Cola, Nehi and Par-T-Pak Jk r, of advantages of stainless steel where light weight and greater strength are prime requirements and the savings in maintenance made possible by its resist¬ ance to corrosion are now acknowledged by railroad men proved a However, the importance of 1955 in the passenger car building railway industry is not gauged by production, by the tremendous enthusiasm that has been gener¬ in a stainless our of of bottling know-how and experience have developed v.-. passen¬ large number of a the payment of its 71 st consecutive dividend announces are improvements, we are confident cars will be ordered. Regardless of equipment the railroads choose we have distinct advantage in being the leader in the use of that complete line of nationally-distributed soft most we very bright future for this part the railroads have studied and January I, 1956. Over 50 a . which of the type capacity. portant portion of The new design all a When business. fabrication of highway trailer Our tool making facilities, * Beverages have devel¬ building for the Burlington. V These and other new developments in railway Consecutive Dividend Nehi Corporation, makers of we ing accommodation for coach passengers which will be employed of efficiency facilities wheels important innovation oped and sold is the "Siesta Coach," a room-type sleep¬ trains. around 200 million Los Angeles, Budd is building five but we are highly gratified with the year's net results. Our program ers, ated ' transcontinental "cruise-type" in as service, where high capacity and increased speed required, the "Tubular" train for the Pennsylvania the "Hot Rod" for the New Haven have definite advantages. have done for each of these custom¬ but tax service tiple-stop service, we have offered our customers a wide range of complete high-level passenger coach trains, with a maxi¬ mum of comfort and luxury. For mid-distance and short- division continues to operate at a profit. strongly believe that the industry should accelerate Recognizing the fact that the same type of equipment would not be suitable for operation in short-haul, mul¬ between Chicago and of i three different railroads. equipment with which to meet their varying problems. For the Santa Fe's new "El Capitan," which will run during quarter. roster amount and type expenditures for distilled spirits consumer should approximate $4.4 to $4.5 industry's share of witnessed. ever dividend share common Studebaker-Packard, tors, and have power. 2.25%; and in the earTy post-Repeal days the share was ago last quarterly our per included Chrysler, Ford, General Mo¬ cniy adult. per consumers spirits. 1953 2.51 gallon Federal excise tax rate, consumption per 1.95 was 1.87 been it 1946 the automobile which at pace tion sible for the The is that of excessive taxation. breaking Thursday, January 19, 1956 service. industry has operated this year has been largely respon¬ War II. The record . completely reappraising this important part of their At the present time, we have under construc¬ three radically different types of new trains for of budd, jr. Budd Company President, The it reaches IV2 years, growth g. edward 50 page . . of flavors! Volume 183 a well Number 5460... The Commercial and Financial Chronicle established position in the plastics field, will be gradually expanded. »• energy, we established for the September, we acquired the Gamma Corp. manufacture, sale and service of radiography . Senator from Virginia in terms of their effect are this further is exclusive of legislation already has more M. tending the Korean excise, and cor¬ poration taxes which expire March President, Great Northern Railway Company in freight volume rates. 1956 large these must territory that the are will iron is and a Commerce to preserve position Great its be op¬ new year. competi¬ Northern is presently engaged in the construction a new $6 million electronic classi¬ M. Duud fication yard that will substantial operating sides accelerating the freight movement. be in operation the late to track structure and the of use radio on 500 hopper and gondola cars motive power. well as as 44 centralized and new diesel Earnings for 1956 will be determined largely by the size of the crop of agricultural products. With a larger than normal carry-over of grain in storage at the begin¬ 1956 will year, it is expected that the net income for closely approach but be somewhat less than that of the record year 1955. LOOMING The LARGER "Flying A" will loom larger in the year ica's roads and petroleum even ahead-on Amer¬ on front of every progress—as Tide Water Associated expands all its oper¬ ations This new from well to consumer. expansion includes the giant Delaware "Flying A" refinery scheduled to go into operation late in the year. The symbol of the "Flying A" has long been out¬ standing for quality...quality that now is brilliantly exemplified in today's great "Flying A" Ethyl gasoline and in the new 10-30 Motor Oil. This quality will continue, pre-eminent as Veedol the Com¬ pany's refining and distribution achieve new heights in 1956. \ New Veedol 10-30 Motor Oil gives Octane Highest you Performance, Greater Gasoline TIDE WATER New York • ASSOCIATED San Francisco • which Committee mileage! OIL COMPANY Houston • Tulsa When Harry •'• ..■>* F. Byrd • • Sugar Bill would extend the Sugar Act of" 1948 system between that produced in the United States, off-shore. ' as and that produced is at present stop-gap basis. Effort will be made to enact new legislation before the March 15 filing date for final a 1955 corporate income tax returns. on The Joint Committee Internal Revenue Taxation has been legislation during the The working on this of Congress. Social House of tors. recess Security Bill, as passed last year by the Representatives, jproposes extension of old-age survivors The insurance bill now would coverage to all self-employed excluded, except medical doc¬ also reduce retirement age for from 65 to 62; provide for disability 50, and continue survivor or dependent benefits to disabled children after age 18. The President indicated in his State of the Union Message that there workers age on of the propose Union another these excise It on was esti¬ corpora¬ taxes revenue to expire would result in totaling $2.1 billion. one year was is the as now the fact that in the year in which World War II ended our debt was $268.9 billion, and against that we had a Treasury balance of $14.2 billion, which made the net debt $254.7 billion. Meanwhile The tax law for life insurance companies on State will Finance Committee considers such legisla¬ this, it must have in mind that the Federal debt practically $280 billion, with very little cash balance in the Treasury. This may be compared with tion • would be further recommendations s ning of the The his before the House of Representatives it was amended to allow each taxpayer and his dependents a $20 individual income tax credit. The Senate Finance Committee at that time rejected the $20 amendment. to which distributes U. S. consumption of sugar on a quota benefits at units of bill in Last year when the bill to extend them in¬ major legis¬ dealing with military professional groups cars tax Senate and 1,750 box life addition and ultimate loss of an survivors benefits and simplification women order includes that as of customs. in be¬ traffic control will be extended. New equipment the and Improvements and tions originate in the House of Rep¬ This yard will of 1956. summer result economies bills for In lation of Joun formula the with will tax indicated gasoline, cigarettes and alcoholic beverages. mated last year that allowing the extra 5% bills has before it such other Interstate only part of the order tive the Commission erative for In by a companies. for tonnage A much higher wage scale for all classes of employees, established in the Fall of 1955, will be effective for the entire year 1956 but any increase in freight permitted important more up resentatives,- the indications movement ore be comparable handled in 1955. rates establish surance storage in Great There of grain in Northern taken the social security trust fund. Simplification Bill proposes improved procedures for valuation of imports and the conversion of foreign currency into dollars for the- purpose-of assessing customs duties. year's extension of the present 52% corporate tax rate and the Korean war excise taxes on automobiles, trucks, immediately by the Ccmmittee are the so-called Sugar Bill, Social Security, and the bill to Looking to 1956, Great Northern anticipates a some¬ what smaller volume of freight movement than for 1955, although revenues should be higher due to pros¬ increase be to , pective the Among BUDD President on Customs Message that the Administration ex¬ 31. JOHN The The . The Senate Finance Committee alone than 100 bills pending before it, and , continuing to investigate fields in which we diversify our operations to insure maximum growth and stability for our company. can S. legislative outlook for 1956 encompasses both dif¬ ficult and extremely important proposals before the new session of Congress. • Nuclear Energy a In equipment. We U. The . 53 Both the Social Security and survivor benefits pro¬ posals will have to be considered, among other aspects, HON, HARRY F. BYRD • In an effort to study and evaluate economically feas¬ ible commercial applications in the new and promising field of atomic Division. (313) this bill. the Administration has already indicated that it will propose increases in appropriations for mili¬ tary, foreign aid, and grams. numerous v''.'7 domestic-civilian V'7 ' 7. pro¬ : In dealing with any proposals to reduce taxes we must keep in mind that if the budget should be balanced this it will be the result of increased revenue; not On the contrary, expenditures are increasing all along the line. The increased revenue is year reduced expenditures. due to unexpected 'cream" on the boom we have been experiencing. National income could go down $10 billion from its present level without creating even a recession, but such a reduction would cut Federal revenue $2.5 billion. v"'*'". With our 777/' debt at its terrible chances with increasing heights, we can not take it, short of dire emergency. " • We have also the so-called survivor benefits bill, which would bring all military service personnel into the Social Security System on a contributory No basis, revise payments to widows, children and de¬ can pendent parents of Armed Forces personnel where death is service-connected, and liberalize eligibility for death gratuity payments. 77; " and the schedule for ON THE ROADS one taxes pose are be is more aware of the fact that present Federal burdensome, but I do not believe tax reduction justified under present conditions. I shall op¬ reduction until the budget is surely balanced substantial reduction is made in the Federal debt. tax Continued on page 54 54 (314) The Commercial and Financial Chronicle Continued from second 53 page in sets the home. We expect replacement and HARRY BULLIS A. Third, The year just ended was marked by an upsurge in our economy which carried national production and national income to new high levels. Business continued to invest heavily in plant and equipment spend freely for all and new continued to carried disposable income in into 1955, c: As and was take offset The the reduction in a The confidence of consumers in 1956 enter we television Democratic election national experienced its the Aside Gross National public. Some colors television on are Our candidates will have to look headed from for television, records new 14 the in electronics 1956. industry sales Radio last is year million Industry has indicated plans for capital expenditures for 1956 which will exceed the 1955 expenditures by 13%. "While sales of increased they do not to seem view of the high sales, the back-log of houses, schools, hospitals and highways. However, it does not seem likely that there will be further build-up of inventories. home radios, notably portables, and personal sets, were excellent. clock radios It is The development of in Transistors types of transistors and the new probable that Federal expenditures will remain at about the present level although there may be some discovery of new uses for these devices are giving added impetus daily to the growth of the electronics industry. increase in foreign economic aid. a little. Thus it would Exports may increase spending by consumers. < Incomes of workers will continue to increase and there will be more people employed, so total personal dis¬ posable income will be larger. ' Consumers will face a both O. W. is capable of producing and they will buy freely, but they may not want to enlarge their debt. economy The - rate of economic year, but it will still be gain a may good be a year even bit lower this if the upward trend flattens out. - If the rate slows too much it will be possible to adjust economic policies and reduce taxes that consumers will have more money to spend. ' so American families continue to eat very well. Although food purchases in 1955 represented a slightly their during semi-conductor a 1956 already and data. In the third quarter of 1955 consumers were spend¬ ing for food and beverages at the healthy rate of $77.5 billion annually. , The index of retail food prices has shown very small fluctuations during the past year, even though the prices 4 farmers have received for many declined. Processing and of their products have distributing costs constitute large part of the prices paid by consumers and such are increasing rather than decreasing. in center Consumer expenditures for food will continue to in¬ in 1956, because population is increasing and the of growing children require more food each year. More attention is being paid to nutritional balance in the diet. The American housewife under¬ stands quality and she also wants convenience and ease of preparation. These factors account for the upward trend in the consumption of ready-to-eat cereals and the phenomenal growth of packaged mixes which save time large and number effort in the home. even 1956, and to ever. II. Increase industry has just ended in its history and has every logical of air areas conditioning. acceleration V ductive year reason to look forward to another record year in 1956. When the final figures are in they will show a record number of over 7,400,000 television receivers manu¬ factured and sold in 1955. We expect about the same number of black-andwhite receivers will be manufactured in the coming year. In television will addition, color larger- There are of factors also estimate ulate sales of There are further out of five tele¬ vision sets is being sold today to re¬ old sets which are inadequate place continue be the sales of and anticipate we electric ranges. indications expansion of than more of frozen foods will stim¬ use that appliance 1956 sub¬ a • will automatic expect sales to be up from 10 to we 12%. In short, 1956 promises to offer and day. volume 1956 will again and and expects should electronics new features, Philco program, expanded of conditions new opportunities for new phases However, with embodying chandising the all Competitive the of in progress to S. a and be the distinctive strong share mer¬ fully & will continue sooner or that it present screens day or as Consumers will spend their will be generous Sessions President, Co. • momentum of peaks Yale about 1936. the We are very of long range picture. , 1955 will higher incomes freely and than in 1955. 1956 ; CHAPMAN Company Manufacturing which carried employment output, basic for the least at 1956. A first six continuation of the to new income, and economv family and industries construction, automobiles steel, seems certain to carry and over months credit of re¬ straint and the tightened money situ¬ ation, if maintained during the year, a leveling off during should result in the half last in automotive housing starts, new volume goods. The and consumer will continue economy function to at comparable to those in the ended. levels just vear The Yale & Towne Manufac¬ turing Company enters- 1956 with Gilbert W. Chapman improvement in sales and earnings, and, more significantly, with its production and distributive facilities, both here and abroad, greatly strengthened. This condition is true overall both materials handling equipment business and our hardware business. our In our newest area of diversifi¬ cation—the powdered metals products business, now con¬ fined to domestic operations—we have also expanded greatly to meet the growing demands in this relatively new field of metallurgy. handling equipment business expansion throughout the free world. handling plants have undergone large scale capital improvement programs and overall production capacity has been substantially increased. Both for a very wide variety of industrial lift trucks and is now in active Our domestic materials industrial hoists, we see a substantial increase in sales This confidence is based on such factors as the increasing trend toward automation and mechaniza¬ tion, the tightness of the labor market which is forcing enterprises to mechanize handling operations, and the pressing need everywhere to reduce costs of produc¬ many tion and distribution. remaining important Internationally, In the areas latter cf regard, cost reduction Great at & Towne hoists Britain materials for the many handling. materials handling business is ex¬ perhaps greater than in the United rate a Yale and of one our in and is Yale now & producing industrial lift Towne's Divisions in both Germany; and through licensed ar¬ rangements, our equipmment is being produced in France, Belgium, Italy, Spain and Japan. The trend abroad toward modern materials handling eauipment is in its beginning stage and will unquestionably gain in¬ creasing momentum in the months ahead. & Towne's equipment business promise to 25% prospects in are the bright and increase in sales this an over materials handling on a world-wide basis year of between 20% last year. In the lock and hardware side of our business, despite housing starts, Yale & Towne expects to reach an all-time record volume of sales. A complete reorganization of our domestic hardware opera¬ a con¬ confident deflation credit. Townc & records in such new Yale Our guess is that cerns have these improvements planned. Our company is spending $6y2 million in the next two years to about than During 1956, from all present indications, business will continue at extremely high levels. The tremendous trucks will build two modern plants. In short, we are not over-confident of users Beneficial should do better in panding and faster than most keep t.iese costs in line. Most rather companies continues to be in their bring. Last year was a year of great surprise at the upsurge of business. The surprise of 1958 may be that the up¬ Inflation 1956. incomes. consumer in CASE, Jr. President, The Lamson to James H. Carmine in view is that tightening credit will hold excesses as new capacity comes into being from the. capital expenditures of the last two years. Rising wage rates, including minimum-wage hike next March, and possible Federal income cuts, will boost States. GEORGE credit, but savings by his concern. during 1956. ^growth for to Yale & Towne's materials the see industry offers tremendous opportunities and and cash additions check of rise, and passing on these costs still be hard. Improvements to plant and equipment will be required by standards of picture quality, small picture 1,500,000 units. laundry equip¬ including both washers and dryers. This field in ment the 1950 to about 10%, and total slightly The greater many rapid field air conditioners during room home freezers stantial increase in the industry sales of refrigerators will 1955 by about 4,000,000 units. for are One of the in will inventory advantage of the one is There is every reason to expect an growth in this industry which has should top present year We 1956 1955. sales for cut in total, however, is fundamentally sound and Sales over consumer $2 billion below 1954. physical plant, equipment and labor force are bumping against capacity. In spite of the uncertainties of a Presidential election year, farm income, and whether the auto industry can again come near the, record output of 1955, that near-capacity operation will hard will rplendid general business conditions forecast for 1956. Second, about introduction slightly better than 1955. Competition will be no less. Costs industry in 1956. First, production and sales during the past year were nearly in balance', leaving us in an excellent take the 1956 will be vision to 12% increased the taper off which for Sales of point to another record for the tele¬ position the people anticipate. several Appliance 1,150,000 in 1955. surge toward move scale production. with sales increase from 195,000 units in seen products the most pro¬ in increases between four and most order President, Philco Corporation in 1956 Industry estimates of appliance sales in CARMINE The electronics We expect this phase of completely new lines of refrigerators, ranges, air conditioners, washing machines and other appliances of revolutionary design and new standards of performance. appliances. JAMES increase the some as r.- of industry, though competition for the consumer's dollar will be greater than to manyfold in 1957. Philco is largest producers of transistors in Connersville, Ind. for expansion I believe business conditions will be good in that it will be an excellent year for the food this business ' business our exceed crease expect Philco During 1955, Philco substantially increased its capacity to manufacture home appliances at its new appliance a costs of the country. smaller percentage of total personal consumption ex¬ penditures than in 1954, the total food bill was up by about $3 billion, according to Department of Commerce We segment increase of the one devices. important very he Caspersen GILBERT W. During the first quarter of 1956, Philco will open a r®w plant especially equipped and completely air-con¬ ditioned for the mass production of transistors, diodes other has confident he not only bought more than ever, production programs for the nation's defense. and a been about the economic outlook that greater activity for those companies which, like Philco, are in the vanguard of the research, development and become problem of debt repayment in They will desire the additional goods which the 1956. plans for increased production of guided radar and communications systems promise missiles, that further economic expansion in 3956 will need to come primarily from increased busi¬ ness investment, investments in housing, schools, high¬ ways and other public projects, together with increased appear build to plan. So Government v i ment in Major Advance and My orders and the large outlays for new new commitments nest-egg against rainy days. In hap¬ pier days, he freely buys on time payments or borrows on the instal¬ Our sets, and phonographs were more popular than ever. Although the high rate of automobile production contributed substantially to radio volume, have con¬ he future cer¬ over inventories to rations himself according judgment of the economic outlook. In days of job uncertainty, he budgets himself to keep free of conventions, and the subse¬ in 1952. History may very campaign, were annual basis. an loans his to greatest to their attire in general, and so will their wives. Bullis the economy running in high gear, and Product about to break $400 billion on be excessive in how during the telecasts of the Republican tainly not flattering. A. small advantage of opportunities. We know factor— a 1957. growth before Harry makes of creditors, lift his level of consumption and aid him to take / well repeat this year. With color, our candidates will have to give careful consideration to their appearances was with of quent not So ' 250,000 in 1956, they will have an im¬ on the year's total dollar volume of busi¬ opening the door for large-scale commercial pro¬ and only in greater spend¬ ing but also in their willingness to go into debt to finance their pur¬ chases. Closer relatively small one—in the television Black-and-white era rates. Co. thousand offices throughout Canada, Hawaii and the United States. We are very close to the consumer and help to ease his mind from the pres¬ a though sales of color television receivers Even duction expansion brought strong fiscal position. reflected Television a ness, economic about Finance in almost portant effect enlarged corporate personal incomes, the tax base enlarged and the increased tax CASPERSEN sure Color result of a substantial increase in dollar a sales. Beneficial sumers may not exceed re¬ increases, wage television of market. ceived added income gains from both longer hours and volume Fourth, color television in 1956 will become 1954 workers and and contributed to season preference for higher receivers to continue. This TV particularly noticeable during the Fall selling was Thursday, January 19, 1956 . President, Beneficial Finance Company customer quality although still The effect of tax reductions which bolstered better consumers types of goods and services. v trend expect we priced, Chairman, General Mills, Inc. W. O. second set market to increase sharply in the coming year. . . forecast decline in tions has been substantially accomplished. This has in¬ of new hardware plants, the mod¬ manufacturing methods, the development many major new lines of product, the establishment a warehouse network,1 and large-scale expansion of volved the ernization of George S. Case, Jr. of new erection of Continued on page 56 Volume 183 Number 5460 The Commercial and Financial Chronicle ... (315) 55 \ new Continued from page 5 more mass spectrometer, ICO times sensitive instrument than similar any then Business Bpporluniiies Inherent in Nuclear being used to seek out isotopes. This, new in¬ strument was designed by General Electric, and, when we uncovered Energy: 0. B, Falls tantalum, district, took over . this new radioactive was isotope being in used of a systematic search of the elements carried- as on a means of under¬ standing the nuclear structure of many metals. On July 18, the first com¬ mercially distributed electricity made available industries world and was power for in use farms of homes, the free generated from atomic at West Milton, N. Y. This power lines distributed was the of the over Niagara-Mohawk Power Company. The 10,000-kw generating equipment and plant was installed and is being oper¬ ated at by no cost to the Government General Electric. Steam the sale While in it the General power installed is obtained from the prototype sub¬ marine intermediate reactor inside sphere, and income from the of electricity will go to the Government. equipment Electric and so is not producing business, operated this that it would be pos- Continued on 57 page atomic our energy activities. For the dura¬ tion of the war, we furnished men, machinery, equipment, and technical know-how and assistance to Manhattan District projects Oak Riage and Hanford. At the the close Atomic asked of World Energy General at which War II, Commission Electric the operation over Works at to take of its Hanford Richland, Washington, did in 1946. we In the nine years that we have operated Hanford, the production of plutonium has It has been industrial of the one tre¬ grown mendously; while the cost of ducing it has been reduced believably. achievements pro¬ un¬ greatest of tne decade. Our Hanford Story is one that we, in General Electric, are justly proud of, and it is a stovy that, when it can be told, should be gratifying to the American taxpayers. (3) Also in 1946, and across the Continent from Hanford, the Gen¬ eral Electric Company established the Knolls Atomic Power Labora¬ tory in Schenectady Atomic KAPL, tory, for the Commission. At we know the Labora¬ have built the first Energy as we sodium-cooled power reactor. It is in the prototype submarine hull in big sphere at West Milton the near Schenectady. This submarine intermediate operated reactor in (SIR) has most' satisfactory a and a will duplicate the USS Sea Wolf, which manner, power launched was in July at Groton, SAR Project, standing for "submarine advanced Connecticut. The reactor," is also in progress at the Knolls Atomic Power Laboratory, and will power a successor to the Sea Wolf that will have even greater power potential. (4) The General Electric Com¬ pany was asked in 1951 to join in the nuclear aircraft propulsion program, and we established our. Aircraft Nuclear Propulsion De¬ partment at Evendale, Ohio, near Cincinnati. There, research and development is going forward the nuclear military also at aircraft. includes the some National Station The based ence sion, facilities Testing Idaho near the on test Reactor tightest veil rounds on plant for a This operation power Falls, Idaho. of secrecy sur¬ project. However, years' experi¬ four our with aircraft nuclear propul¬ certain that atomicmilitary aircraft can be produced and will have possi¬ we are powered Thus, when Atomic work Power on Behind Today's Miracle Machines . n ■ their cost. bilities well worth a established our Study in 1953, to we Master's Touch in Oil the problems of generat¬ ing electricity from the heat of fission, we had 14 years of atomic energy background, in¬ cluding the operation of Hanford's tremendous graphite moderated reactors, its separations and re¬ processing plants, reactor power plants for submarines, and work on a reactor power plant for air¬ craft. We brought our experience in research, engineering and manufacturing skill to bear on the problem of power reactors for generating electricity from nuclear atomic energy. With largest outdoor turbine plant, producing electricity for Atomic Energy Works at Paducah, Kentucky , Giant eye which . kilowatts and over) All have of the Mt. Palomar telescope through farther into space man sees than ever before... completely automated plant, ufacturing automobile engines . man¬ one Good reason! Men who depend on pend on socony mobil, as a ★ machine our General Electric isolated One of every six industrial wheels common—socony y ^ turning in the t . factory, your can look to the leader farm machinery de¬ partner in its protection. ★ Wherever there's progress ;.; mobil's master touch in lubrication. .. First successful diamond-making thing in this ground, big turbines (5000 ... * . World's most free world—more than half the your experience as back¬ activities this year are typical of the advances being made in this field. Last January, • World's ★ in motion—in or your your car, home—you, too, for lubrication. the first isotope occurring in nature to be found in six This was the of tantalum, TA-180. Before this discovery, tantalum, a metal sometimes used in place of platinum, was believed to have only one isotope, with a radioactive mass years. isotope number isotope was of 181. The LEADER IN MOBIL OIL LUBRICAT IO N FOR COMPANY, NEARLY A INC. CENTURY new identified by use of a SOCONY Affiliates: General Petroleum Corporation and Magnolia Petroleum Company i . .A 56 The Commercial and Financial Chronicle (316) Continued from decrease may distribution. in serve The company is now strongly equipped to substantial degree all of the major segments a of the home as well plans building and heavier construction markets, hardware retail trade. The company's the as for 1956 substantial increase, on a volume. Competition, of course, is expected to be even more intense than last year, but in all our major operations, by virtue of our advanced facilities and greatly ex¬ panded product lines, we look for a greater share of the markets in which we are active. In keeping with the highly demanding requirements of a dynamic economy, we are also increasing the scope of our design and de¬ velopment activities under the. central direction of the Yale Research Center, at Valley Forge, Pa. envisage than level lower 54 page a world-wide basis, in Yale hardware size of in although 1955, homes and by an new the the of expanding volume of residential construction. Manufacturers' shown effect What be more than offset by tne larger average non¬ tendency to level off and inventories to increase -i'.L/:probably too early to judge whether such scat¬ tered bits of' evidence are the first forewarnings of a coming change in the general business trend. Even if It a ernizing billion dollars on the line for capital This amount is exclusive tooling. It includes the cost of land, buildings, ma¬ chinery and other equipment. Next month we will break ground at Twinsburg, Ohio, for a new steel stamping plant for making automotive least the early part of poration plants in Michigan, Indiana and California. This is only the first of the new facilities we have planned to meet the demand for our products in the years ahead During the past 12 months the automobile industry built more passenger cars and trucks than in any previous year—and in my opinion this new high level of production is not a temporary phenomenon. CELLER EMANUEL HON. Chairman, House Committee the Judiciary on seen Undoubtedly the forthcoming elections will becloud many of the issues and much that is said and done will reflect this political climate. To my mind, one of the main issues will be that of the conduct of foreign affairs and the nature of our foreign clear a size in when do posed on there was maintain, to democratic the In process. deny; these times, both domestic and foreign policy are so inextricably woven to¬ gether that viewing internal matters without relation to foreign policy must present a To be sure, the debate perspective. on foreign policy should exclude deliberate misstatement, and rancor, criticism But Celler picture totally out of criticism's for maintain I that sake the only. debate of of which in the 1956 Chrysler player LifeGuard door latches, which virtually eliminate the possibility of doors coming open under collision impact; safety seat belts which meet the specifications of the Civil Aeronautics Administra¬ tion for belt installations in commercial aircraft, and Among uncertainty the from built temporary recession. of part nation's economy the has outperformed the automobile in¬ L. L. Colbert year. of year in our 373,000 Another legislative battle will tdke place on the farm problem which is perennially with as anxious to help the farmers rural districts. That is not us. as City Democrats are the complete answer, We in Congress will face the issue of taxes. affect reduction of taxes if such no adversely national defense. our that before taxes be cut, can the reduction of debt. which taxes is cut will my belief payment must be made on If national defense will not suffer and if payment is made on the debt, I relief should be given to the public by excise It I believe a weigh heavy bracket groups. on believe then that the reduction of the low income ■ The Congress will find itself on the battle fronts of aid to education, the issues involved in civil Federal rights (particularly since the Mississippi), and also the issue of ? on policy. These will occurrence of violence in a S, country, cars we are will be continued rise in the number of two- the outlook for 1956 is unquestionably one of optimism. It is recognized, of course, that an economy which is owning One of the clearest was ord. this rise in the The best in of top, a in J. Luther Cleveland fore¬ casting record of early 1955, when most analysts greatly underestimated the force of the developing boom. It is not difficult, however, to point to some factors indicating the desirability of conservatism in business normal though not closing months of last experience. To year measured some extent this uncertain showing reflects a moderate volume of automobile sales corresponding period of the 1954-55 model more year. As made downward a it is not clear that entirely, considerably than in the For example, seasonal result, for the current some automobile revisions season as have already declined and in a their whole. are 1955 at the was abcut 45% 1956 con¬ cars sold about record during 1955 by 15 million, number an of new return on their was manufacturers have estimates of output New housing starts expected to remain at a debt. they Were finding of were econ¬ these carrying the next At 12 demands be so either for great however, the rate of as autos or for homes in the entire economy effect may well be to help to turn the growth. banks, face 1955, accommodation on behalf of institutional in¬ which is not expected to continue on the present scale throughout 1956. Loans to real estate will probably show further growth, but at a some¬ what slower pace in view of the expected lower trend in housing starts. Furthermore, growth in instalment said difficulty in loans, which was so pronounced in 1955, is certain to moderated substantially as debt repayments begin be to mount. months. Whether Chrysler well vestors in mortgages, some families as in 1955. porary making their pay¬ ments. The same survey revealed definite and wide¬ spread intentions to buy both new and used cars during no in Colt large as last year. Also, business may expand bor¬ rowings somewhat further as inventories continue to be built up for some time ahead. However, part of the increase in bank loans in 1955 represented tem¬ The Survey Research Center of the Three-fourths Sloan as investment showing confidence in the S. financing is expected in the early months of the year, but borrowing for tax purposes is expected to be fully highest level since 1951. are late, their which met record loan demands another increase in loan requirements in 1956, although if economic expansion proceeds at a more temperate pace, the prospective rise in credit needs for the year as a whole is likely to be of con¬ siderably smaller magnitude than during the rapid busi¬ ness advance in 1955. Some repayment of seasonal and cars of with The present high level indebtedness may be a lestraining influ¬ is little evidence at this moment that the Commercial in rec¬ used ex- much so weakness ahead as There will moderate that all-time and may automobile starts have comparison year downward; car. estimated ahead contributed some in decrease strong demand has been of the nation's families instalment historical fact that business activity has not 1 usually continued long at the very peak. It may be due in part to recollection of the rather unfavorable to used It year which least ence. University of Michigan in a survey conducted in October, found a high degree of confidence and optimism on the part of the buying public. These studies showed that tion of the up of while People generally and its future. note of greater expectations for 1956. And omy analysts. This is presumably due in part to recogni¬ retail trace in the number year. highest since 1952 and the accu¬ caution has crept into the statements of many business was in this country is the excellent market for used during the past are booming activity a year ago, and it is widely expected that neither will do quite have had a very good The latest available reports on our dealers' earn¬ ings show that their average net dollar profit was the tending to round eff at the the easing in 1953. Both production and housing year. output equal to half the gain achieved last year should probably be regarded as has one governments rapid pace of business ex¬ pansion in 1955 may show some Chrysler Corporation dealers produc¬ mulated that the boom is than more indications of the very the to being sold, used-car prices held firm. total highly satisfactory. Recently, as iviience cars cars growth geared to t:e increase in the the in individual ditions to families a even mands A dramatic recog¬ bile insurance rates would be offered under certain business confidence at the banner year 1955. However, some of the key de¬ by a national group of insur¬ underwriters that substantial reductions on automo¬ used-car dealers and / ceed Re¬ multiple-car ownership sees prospect is that production income recent announcement ance vailed increase the of than 6 million. COLT 1956, and Federal spending, too, is likely to be somewhat higher. Thus, the for An local and in already operating at or close to the limit of its physical capacity cannot be expected to continue expanding at the exceptional pace that pre¬ force State at more 1956 of start evidenced nition of the trend toward SLOAN planning further increases in public works and other expenditures in families the tivity. and three-car families. start toward a high level. With personal incomes rising, consumers are expected to continue expanding their total outlays for goods and services. Business intends to step up its spending on plant and equipment. had increased to Chairman, Guaranty Trust Company of New York labor The as the number owning two or more cars has increased by about 76%. In August of 1953 there were about 3.4 mil¬ lion multiple-car families. In August of 1955 the number American business has completed one of the best years in its history, and the general feeling with respect to rate plants States not satisfied with our present share and the entire company is market, President, Bankers Trust Company, New York City of J. LUTHER CLEVELAND a United into during the highly successful future. cent studies show that in the past two years immigration our highlight the coming session. during most of 1955. than can be heped for is our confident that the growth in de¬ and strengthened. For one thing, the economy gives every indication of provid¬ ing high employment and a high level of personal in¬ come in 1956. And beyond 1956 the tremendous and expanding needs of this country will keep employment and income high. Another strong force helping to create new demand for automobiles is the rapid growth of the population, and especially the growth of the suburban population. Recent Census Bureau figures show, for instance, that in the past five years, while the total population of the United States was growing by 11.8 million, the popula¬ tion of the suburban areas was growing by 9.6 million. This move to the suburbs is a major factor in the rapid 90% parity. but it is the best we have been able to find. there should be automobiles from for mand We shall support a return to are automobile more progress determined to make the advances in 1955 compared with 260,000 in the last quarter of 1954. As we look forward to future markets for automobiles in this representatives of are We ahead. performance built and will make we the of when shipments of cars amounted to 1,238,161. In the last quarter of 1955 we shipped approximately policy. panel; beauty comfort, approximately 1,361,000. This is the biggest history. The previous high was set in 1953, —always waiting for something to turn up. Open debate on the subject could force formulation of a workable the Highway Hi-Fi, a record are control 1956 models year Chrysler Corporation alone shipments of passenger from our United States plants during 1955 will cars safety, our lion, as compared with the previous high annual value of $9 billion for cars built in 1953. At cars the greatly improved, Center-Plane drum brakes. We at Chrysler Corporation made good progress in 1955 and we are confident that with the new qualities The number of new cars built during 1955 will come close to 8 million as compared to the previous high of 6.7 million in 1950. The wholesale value of these cars is estimated at $12 bil¬ dustry in the past into innovations other the Cornoration 1954 in and considerable came business No passengers. postwar years, limitations or another were im¬ production, amount to Mr. Dulles is like Mr. Micawber driving, since it transfers the transmission controls to the driver's left, out of the reach of children and other an kind one dangerous. area restriction and in or atmosphere of general confidence. In foreign policy of an Administration is not only valid but necessary. I personally believe that the United States policy in the Middle East is most In this haps, is the pushbutton drive selector which has brought a new simplicity and ease to driving. In addition, it has been widely recognized as a major contribution to safe performing without artifi¬ be I real country. The past year has the economy as a whole the most other is, the chance to demonstrate what it could cial stimulus debated of this given To say that the foreign policy of an incumbent Administration must not Emanuel indication Again this the demand for automobiles of There are some who contend that foreign policy is not debatable. policy. to meet the tremendous expansion of anticipated for the 1960's. year Chrysler Corporation has led the in¬ dustry in the number and diversity of innovations in its new models. Most striking of these innovations, per¬ and to prepare us demand 1955 for the first time we have In kind its stamping presses and will turn out approximately 300 different types of stampings to be used in Chrysler Cor¬ President, Chrysler Corporation has U. S. Congressman from New York This plant will be the most advanced facility in the industry. It will house 28 lines of body parts. COLBERT L. plant and equipment, in the next five years our improvements and expansion. of L. equipping new and our of it seems likely that the sheer momentum of are, business will carry it tjhrough at 1956 at a high level of activity. start on a will put over a we is tney Thursday, January 19, 1956 long-range invest¬ ment program. The way it looks right now, taking into account the demand for our products and plans for mod¬ substantially. more . in building done plants in 1955 is only orders have new have we . . Corporation we are looking forward to increasing demand for our products. We have been laying plans accordingly and acting on those plans. In the past year we have invested $130 million in expanded and modernized plant and equipment. Two of the most important plants built during 1955 were the Plymouth Engine Plant near Detroit and' the new transmission loans in the prospect of a smaller increase in bank accompanied by an easier tone in 1956 will be an plant which at Kokomo, went acclaimed as in existence. at the into the Ind. The Plymouth production in July, most advanced Engine Plant, hasl been widely automotive plant now Pilot production of automatic transmissions Kokomo plant started in November, only months after ground breaking last March. eight the money , Reserve strated market will depend, on balance, on Federal policy.. The their nomic growth that business expansion. dustrial authorities in awareness of the 1955 have demon¬ dangers to stable eco¬ excessive pace of Already, steel and other basic in¬ accompany materials have an become scarce, skilled labor is and the index of industrial commodity prices has risen to all-time peaks. With many indus¬ tries operating at capacity, any important or sudden increase in demands could well have sharp inflationgrowing short, Coniinued on paqe 58 Volume 183 Number 5460... The Commercial and Financial Chronicle Continued from At the present 55 page and of size time use of atomic the peace¬ per kilowatt, while the building a conventionally steam plant of the same would be about kilowatt. $150 to $175 Many individual ess items in each plant cost about the water. nents. However, in the power same, since certain apparatus is constant, regardless of the energy deep source used. But some of the com¬ belief on the part of the Company ponents for the nuclear plant are that the generation of power for presently very expensive, com¬ free world in the earliest possible time. This was fostered bv a there are things which could differences and several reduce produce a these down¬ ward cost trend. Among these are: (1) Using the maximum size of utility use from a nuclear source is extremely important to our to somewhere in the However, this cost differential existing conventional power plants is not expected to gr;eatly hinder the beginning of our atomic power program, be¬ cause of the /future advantages which will accrue to people who are willing to pioneer in the field. in favor of . (4) Other improvements in fuel technology, waste handling, test¬ ing procedures and safeguards will also help to bring the initi¬ ally higher costs within competi¬ tive range of conventional plants The outlook increased is bright installation Continued for on page As Canadian General will pany Canada's plant. Electric design first build atomic This will be Com¬ and electric $15 a experimental nuclear sites Plant million power sta¬ be broken need every tion, producing 20,000 kw of electricity. Ground will probably this year, with com¬ pletion of the plant scheduled for 1958. Also, this past Spring, the nounced we General an¬ Electric Dual-Cycle Boiling Water Reactor. This new design will be able to; produce several in power times given a much as size At Erie, its as generating costs of steam-power plants. ; Then, Gale, March on nouncement was Chairman of Has 10-inch ordinary • ■ 31, made the Board Canada's industrial centers. of . C'ommownealth that Edison Commonwealth Company, Edison had to be to build the prime U. full scale nuclear power a a acres, of Canada and the S., and River, contractor means Excellent rail connections to all parts selected the General Electric Com¬ pany already installed. Right beside C&O classification yard, which One of the fastest-growing of an¬ Willis by on pipeline to Lake plant Erie and softening At Sarnia, Ontario ; an Michigan Between Detroit and Toledo. predecessor, the direct boiling re¬ actor, and approaches competitive' suit the St. Clair fast freight service. 913 will be divided to purchasers. part of the world's busiest waterway system. plant in the Chicago area, using the Dual-Cycle boiling reactor. It Unlimited water. Salt, natural will have gas electrical power out¬ an and other put of 180,000 kw, and will be the world's largest all-nuclear power A plant. water raw materials. variety of sites available, some with both rail and Commonwealth will be joined by frontage. • the other members of the Nuclear Power Group in carrying out this be completely fi¬ private capital. The project. It will nanced by Pacific Gas and Electric \ Company Bechtel Corporation—both San Francisco — are members and of of the Nuclear Power Group. Bechtel is working for General Electric architect-engineer in construc¬ plant. Today's status of the project: the contract has been signed, preliminary approval of site has been given - by the Safeguards Committee, and the AEC has in¬ dicated its willingness to issue the necessary license to begin con¬ What do you age, need? Tell us just requirements are in acre¬ labor, water, fuel, proximity to raw materials and markets. A staff as tion of this struction. We At Fernald, Ohio what your Just west of Cincinnati with a plentiful supply of skilled labor C&O has 88 acres alongside of experts will select suitable sites for you an informationpacked survey. Your inquiry will be handled in complete confidence. tracks with more acreage and prepare available. Level land. Ample Utilities. water. Good roads. thus, bringing our 16 years of nuclear experience into the development of atomic re¬ actors, for electric power. While we go into the development of the dual-cycle boiling reactor for Commonwealth, we are continuing our study of other reactors—for are, which in we feel the there small is a Address: :, Chesapeake and; Ohio Railway,, Industrial Development Department Cleveland 1, Ohio future >>&//& plant reactor and in large-scale reactors. both Nuclear power Energy Uses Although we can be sure that there will ultimately be major ap¬ plications of nuclear energy for transportation, for heating, and in chemical processing, there is lit¬ question but that the greatest presently foreseeable application will be in the production of elec¬ tric power. Our forecast on the percentage of new g e n e r a t i n g plants, added to utility systems in the United States'which will be tle nuclear-fueled, low We At Richmond, The new Virginia Airport Industrial District. Within Richmond DETRblT switching limits and adjoining Byrd Field. Ideal distribution center for Virginia, Maryland, Carolinas. 200 acres in development. Ford Motor and Allis Chalmers have here now. ASHLAND plants _ starts out with a figure of around 2% in 1965. estimate that there will be substantial activity after that, re¬ sulting in 14% of the plants going in service in 1970 being nuclear. Our analysis indicates that once plants become competi¬ nuclear theyr^yill expand rather rap¬ idly—increasing to 65% of new additions by 1930. tive, will will be the cost of the nuclear plant in relation to the conventional plant. One of the factors Chesapeake and Ohio Railway which affect this rate of growth VIRGINIA • WEST VIRGINIA • KENTUCKY • OHIO SERVING: INDIANA • MICHIGAN • SOUTHERN ONTARIO ' the nuclear of national interests. announced on March 25, 1955 by the Government of Canada, the 57 shortly. By 1980, the cost of a nu¬ clear plant is expected to decrease neighborhood of $145-$165/kw. plant. For example, and greatly reduce overhead costs. (2) Development costs—initially $45/kw, while the steam boiler usually costs less high for a few units—can be ma¬ than $30/kw. The feedwater sup¬ terially reduced and should be ply system is twice as expensive distributed over a larger number for a nuclear plant as it is for a of reactor projects. steam plant, because of the very (3) Higher quantity production high purity required of the proc¬ will reduce the cost of compo¬ $270 per demonstrate achieve unit economies the reactor costs fueled Energy: 0. B. Falls can conventional atomic cost to pared with their equivalents in a reactor time, and probably building an power-generating plant of the boiling reactor type is esti¬ mated at somewhere between $200 until 1960, the cost of Business Opportunities Inherent in Nuclear sible (317) 59 58 The Commercial and Financial Chronicle (318) Continued, from repercussions. ary tension bility in The critical to not this maKes Sufficient continued large restricting credit beyond what may be lequired to help curb excessive borrowing and spend¬ ing; they may be expected to relax their present policy as scon as economic pressures give signs of easing. The past year was one of almost continuously tightening unless a in fluctuations. have not 1956 sales action recent Reserve Board discount rate business downturn, measure taken to insure in the of indicates in the fear of tions times the diffi¬ Even culties which business faces are ' There tnose dollar better earnings. The in office auto¬ Undoubtedly these prod¬ continuing stimulus to business activity. Since many industries are already producing at close to capacity, there may not be such spectacular gains as those registered in late 1954 and 1955. Nevertheless, the outlook for the coming year is bright. SIDNEY B. Most the are banking 1955, which 1956 to be a recordin total economic activity. If those ex¬ as realized, it also will be a banner year for business. Banking is thp handmaiden of trie it of customers progress, follows banks too so prosper the does and r ■ ( this point. It in which the over-all year new with strength outstanding automobile dustries. of the the The nomic the demand bring about rates. question a play in to Banks bene¬ business picture expansion in the for in that the 1956. role as of to credit in C. 1955 and must that if is curtailed, the year Some thorities Little in to provoke "tightening money." decline in business a shut off the extension to the volume physical In an of economy a business is agriculture should bargaining laws that protect labor's in¬ for industry, the Government } mate tariffs that assures" profits utilities, for various C. P. explicity, there a are these hard facts proving why farm program. ' ."/-'j".",; > a crop. Farmers have no without government help. And well-planned program their (2) even with the help of a is uncertain, in the the farm gone in back the goes to have been at This may the decrease in the number of farms. area enjoys the highest prosperity of in the United States drought areas. homes, nor the General is at as be higher time re¬ any attributed to Undoubtedly this any farming area it has suffered neither from the depression that have afflicted other business, including the construction the highest level experienced and of gives promise of continuing at that level throughout 1956. into market places and asks: "What will you give me?" might be well to ask how long the free enterprise system would survive if in industry, as in agriculture, the factories produced for a full year and in one brief period, as in agriculture's harvest season, put all their (3) The needs of consumers and the safety of the country require huge agricultural supplies on hand be¬ yond the food and fiber currently being consumed. But this very abundance—this safety margin against crop farm are ' program—is the accumulated goods and wares at auction, not at prices fixed by management but at prices the customers would bid. ; May1 1, 1953. felt a It which is the in .this area,, is not , Agriculture—in the absence of only industry that does not set its prices but . gain prices of farm land cently. way production ; • failures is or known other national as "surplus" or in international emergencies— market places and will the program than they Conrad fair other National, State modify or soften the hazards working and doing business. perpetually depress the farmers' prices, without The are activity at current operating at virtual why Sunshine. deficiency due to lower prices is made up through increased volume. au¬ are ask prices for farm products. Apparently con¬ capacity, any excessive use of credit contributes to rising prices rather than to larger output. It is important too to note that the volume of new loans being made is at a high level despite the wide¬ spread impression that credit is in short supply. In is a other measuring what should be their individual contribu¬ tions .to a balanced! national supply of food and fiber, the not trying they trying to Rather, they are striving quantity which will sustain which has them all ciation of farm income due to lower supply of credit. to limit credit levels. They nor It effect afford being subject to the seasons—rain, hail, wind, pests, and implement business from the depre¬ economy on this point is afforded by objective of the monetary and fiscal reassurance ago. the peak levels of that parity with of industry, business people stopped in the midst of has been corresponding and the labor force is now slightly greater than a economy decline. sidering the ;»• v approximately 20% over the previ¬ ous year. The gain in employment credit conditions may discussions of the outlook extension The 1954. principal year credit in a (1) Agriculture alone among the major elements of our total economy has no device, outside of the aid of Government, to pattern its production to market needs. A factory can be shut down in the middle of production, to adjust to a changing market, but farming cannot be the Quad-Cities and in the general area by Iowa-Illinois Gas-and Electric Company has continued at the high level maintained throughout the year. It is expected to be between 5% and 10% better part In coming of CONRAD implement on ' the making Business in than living, trade laws for business, and many lines at retail level will continue P. incomes ernoy and local laws intended to likely to satisfactory level. a the cheapest. was are of non-famn collective come, served the the and appears our collapse of the agricul¬ a One answer, of course, is that this treatment is not special but is similar in principle to the minimum wage Chairman of the Board, Iowa-Illinois Gas & Electric Co. they made mortgage credit needed to operate the the is that will any special treatment—a farm program. * I think it is important right now that all of us understand why. keen and operating costs and break-even points probably increase slightly. However, with some in¬ crease in volume expected, the over-all earnings for 1956 should not show much change from 1955.; " ' ' standard there must be income farm program a have ' . . farmers our Many be loans capital, working ■* economists Americans. will in¬ eco¬ affect that the sharp declines of may have to level out to some ex¬ We expect volume in farm areas for our lines of that these adverse matter of record that a decent rates ard fringe benefits in that self-interest cf all of us, city peo¬ farmers, to support longest when food that be passed on fully or can indication no fact, some have included expressions of con¬ over "tight money." The reasoning has run that economy is based on a large scale use of credit for the our the consumer important poses cern the of to the benefited an as catastrophe in Agriculture. a More is There statements showed goods, through tne the present free spending mood of the on at peak levels. economy The contributed much and money broad in credit and also helped increase in the average level of interest an Banks provided a strong was. a building both achievements. as produced Sidney B. Congdon system contributed and fited banks these Competition in high ground year-end nation's banking from home and not merchandise to continue at economy surged upward into or restraint a tent. t, of wage of teiling us now that farmers no longer are important to any large degree in the pros¬ perity cf the general economy, because they are so few. But, I doubt if many Americans want to risk a general depression to t:st the point. Moreover, I am convinced that city people have a sense of justice that demands are although it the past three years The past year affords an excellent illustration have well Some consumer available , increase banking system. been public. when that would Department economy preceded the great depression of the 1930's. and we knew that breadlines in the cities have in part to the consumer is questionable. Present sharp com¬ petition tends to limit price increases at the retail level. However, such increases as are passed along could act Cleveland, Ohio and It is likely to continue in 1956, we anticipate price increases at the manufacturers' level. moderate CONGDON business industries Due to increases in business observers expect pectations other and becomes from come • tural saturation point a as prevent Connor E. much longer this tre.'.d protect their loans. President, The National City Bank breaking year P. present personal debts would intensify iis effect through decreased collections and actions taken by creditors to Whether of that figures anl I think it is to the ple business conditions generally, and the size of the upon a ' - automobiles of market a related and mation should be felt strongly. ucts will be is' getting nearer to are facts by people in the cities, for their representatives in the Congress have the votes to sway all legislation relating to Agriculture. - -,stA ■*"' Statistics indicate that personal debt is in the field of automobile paper. Other forms of personal debt seem to have retained a fairly normal relationship to income. Any serious decline in the production of automobiles products developed through new in the fields of electronics and to We Cooley Whether we can prevent a catastrophe in Agricul¬ ture, and bring to farmers a fair share in a prosperous econcrny, is a question that will be answered largely the bulk bf the increase in equipment industry—and, indeed, in all increased research | present relaxed credit standards. States has benefited and should continue to benefit from the sale the even United the increased trade. industry—the impact of continue. D. consumer These A part of the and it is questionable how debt can Harold Agriculture records.; local and for this 53% by the food and fiber between the farmer and has skyrocketed. These marketing costs have increased by 83% since 1945. the the of up While farm income has deteriorated the cost of moving op¬ building State are and handling sufficiently to of-set this de¬ present record production figures been generated by the sharply increasing personal has showing greater willingness to spend dollars—a clear their Home net crease to be some distance away, European countries of as 52% between 1947 and corporation dividend by pr-H^d. government expenditures should in¬ cline. Farm the hourly earnings of workers in¬ payments over levels that optimistic cut- Federal, ; reflection quite aspects the 1956. economists. production and 1955, income personal certain temper but 1955 John S. Coleman activity is also en¬ Striking advances in production by Western and Latin America, together with significant progress in Japan, India, and the whole Far East, have raised trade to higher levels. While convertibility still In for below decline increasing, and farmers' pur¬ creased should and not are 38% was substantial predicted by Department Agriculture In contrast, expected to be lower than it was in Europe are to look couraging* appears We are tend trade World in made are is 1956 industrial opti¬ relatively present high production of prosperity: a shortage of skilled labor, material shortages, tight; money, and transportation bottle¬ necks. increase timistic regarding the second half of 1956 but believe that the year as a whole will be as good as 1953. a prosperous stability. production rates. tax a rather no but is is 1956 for show still further increase if redac¬ re¬ V power, in terms of 1935-39 dollars, is the lowest since the great depression. CONNOR Disposable income is expected on the basis of h'gher industrial Federal raising fair a further A debt is increase to have generally increased at an even faster pace. The in cf high show to 1955. inventories moderately, 1947. employment, high personal income publicized expansion plans for plant ar.cl equipment, we expect our volume in the first half of to new . ; farm income in 1955 whether the much and short-term Although increased liable so of case With mistic. labor—that chasing E. outlook immediate Carolina industry, business and likely to be set. : are major recession. ' President, Western Auto Supply Company Our COOLEY North The average of farm prices is down 29% since February 1951, and net stable prosperity, P. Industry is planning expendi¬ plants and equipment which will appre¬ exceed the 1955 expansion outlay. These are plans, a loans and a requests .for be in boom periods never can D. Agriculture continues to sink into existing Not all on* saving. of to court inflation. But borrowers, are permit to HAROLD Congressman from for year records home buyers or businessmen, can rest assured that every effort will be made to meet credit requirements that appear essential to preserving new curtailment boom Loanable funds will come in repayments level 1956 in S. The cutlook for Agriculture in 1956 is bleak indeed.All the forecasters are saying this will be another • they be consumers, record year for business. ciably long-range available be business. from high we President, Burroughs Corporation for will credit will be filled—that On every side there are indications that 1956 will be a tures credit COLEMAN S. U. prewar good part continued credit, but it would be surprising if this trend should persist throughout 1956. JOHN HON. has considerably above the rate a estate, banks outstanding, is at an all-time high of .about $81 billion, or $11 billion more than a year ago. in avoid to eager at real commercial at loans the aggregate are straining industrial capacity and prices are tending upward, therefore, the Federal Reserve will presumably continue to keep a tight rein on the avail¬ ability of credit. However, the authorities are assuredly long as demands against the ceiling of and rise of the average ignored. As to loans period. The amount of commer-. cial bank credit currently in use, as measured by total possi¬ a volume of outstanding business and continued international of rise abroad the months consumer renewed areas be recent 56 page Thursday, January 19, 1956 ... These a farm to manage these supplies. are some of the reasons why the government must provide the machinery for a farmer-controlled ag¬ riculture, in which our farmers, in their free elections, can set their production to fit their markets and in which farmers, as other businessmen, will have some voice determining the prices of things they produce and sell. in I repeat: It is now important that the Commercial & Financial you people who read Chronicle, and all the others like you, know these things, for it will be only by such understanding that the Congress will be able to write legislation to prevent a catastrophe in Agriculture that, Continued on page 6( Volume 183 Number 5460 The Commercial and Financial Chronicle ... (319) Continued jrom cient uranium fuel for several 57 ' page long' is fascinating work going on right might weigh less than a>now with atomic energy.*" power plant; with In chemistry, for example, it has fuel oil for a single voyage. It is been found that certain plastic atomic energy in medicine is in the fight against cancer. Here, one voyages Business Opportunities Inherent in Nuclear Energy: 0. B. Falls plants power If years. the next twenty over this like seems long period of time, remember that we are dealing with large, longrange solutions to sweeping, longproblems. range benefits to utilization be of And the new full from derived this a the conventional also conceivable that longer and faster voyages could be made possible because of the great concentration of energy in uranium fuel and the consequent freedom from normal refueling requirements. There is shall val see and atomic While direct appears to and application power be the most immediate potentially the biggest use to surface ships—both — To energy. we na- powered be sure, problems that must be met are by the big problems. But there is every reason to believe overcome .energy will be tremendous enough to affect many facets of our lives. question but that no merchant of source of , in that they time. shall be due In the fields of unit istry and food preservation, there which siderable heat without melting or losing their shapes. This is good been to news pharmaceutical among others, because that specific drugs can tissue houses, it gamma the found fruits therapy a cancerous pack- properly In medicine, much work is being done with the use of radioactive tracers. duced into tracers, intropatient's system, can they as are absorbed passed off by the system. highly important of atomic Another a of installations the survey, built. are Atomic These billions the all this on, be other many it at work on atomic energy is important ing directly with the the Forum has estimated that, by 1963, Those use. the growing interesting field of One of Continued on the will be in the propulsion. You gentlemen here today should have considerable interest Marine I ,r earlier reactor for a as¬ Propulsion mentioned with this in uses. work our submarine. If a stop and think for you a moment, thing in the world that the first marine appli¬ it is the most natural cation of be four.d is here atomic on should energy naval vessel. a lhat the weigh initial costs by consideration For it advantages of out¬ much that so is economics not significant factor. a For example, who can say how in terms of dol¬ much it is worth lars be to able which sea world to without think what would ship a Just such of to the around refueling? fleet a ships to the naval tactician mean —what put travel can effect it would have on the problems of logistics. Atomicpowered submarines are firstclass weapons because nuclear en¬ makes possible hitherto ergy dreamed-of un¬ capabilities of under¬ water craft. ■ From : * strictly technical point, it is known that a nuclear-pow¬ a ered merchant this at all time. the of ship could be built the On other peculiar 3p&$? hand, advantages which make nuclear power so de¬ sirable for naval vessels not are merchant ships. In¬ deed, the success of any merchant pertinent to for intended vessel commercial measured The New York Central opens a new era in rail transportation with this fabulous peacetime strictly in terms of eco¬ nomic factors which are necessar¬ THIS TRAIN WILL SAVE AN INDUSTRY ily of small concern in the opera¬ tion time of importance of in vessels naval of "dream train" new must ultimately be use war. Because of the economic these factors, phi¬ the The New York Central brings you a fast, lightweight new train losophy relating to the design and merchant vessels of use that can be must and searched to determine those areas nuclear where offers power particular field. When this is done, the then can be focused on problems technical specific that will in due course make such an application economically feas¬ ible. I'd like to mention at this . that many commercial point shipping giving serious thought question. In the Nov. 19 issue of "Business Week," I noted with interest the item about Uni¬ ted States Lines thinking of re¬ lines to strengthen our are this over the liner. propelling senger nuclear This new you've "dream train" is like ever seen nothing before—and it will soon Few of those who sometimes criticize railroad passenger service realize plant with suffi¬ you see above can With high wheelers, it is lighter, lower, faster and much quieter and more so prohibitive that the railroads lost al¬ most 700 million dollars during the last comfortable competition But the most train is that it important thing about this can actually save America's railroad passenger business. on J this service year. The railroads —all at much lower cost. are from private automobiles—to busses, say and nothing of often regulatory bodies, politically motivated. possible for close this us to set fares which to,making up our can even loss. Last loss nearly equalled passenger It will enable And it We know of no one public opinion are literally suspended on air—Air under pressure fills the doughnut like rubber bellows at each end of the wheel truck. Vibration and noise are absorbed passing through the air is ever felt. can do or our so even long, if Constitution would . running now two on doing all it can to encourage manufacturers to quickly go production of these new trains. We salute General Motors for the even to be X," being built by Pullman-Standard. The Central is industry required loss. Not soon the Central. The second, called "Train these a faster, smoother first new train. Next into service between in a building Spring it will go Chicago and Detroit speedy daylight run. When you look it if you don't agree that a new era over, see Needless to say, this is a very serious .dii in railroading has begun. ... giving the smoothest, most comfortable ride you've permit it. to offer The train pictured here is the first of our Cars us by revitalizing the railroad business, lead to more employment. sources. other and can into volume to render service at underframe service—and to keep passenger fares at a lower level than they otherwise must be. two "dream trains" roads earned from all strongest steel a body, it is 50% lighter than standard trains. It is 60% less expensive to build and 60% less expensive to operate. These factors combine to make it im¬ come one. aluminum against subsidized up airlines, restrictions imposed by so releasing of required for fuel oil on long voyages. The elimination of air supply and exhaust ducts would, of course, make possible additional cargo space. Further¬ more, it seems plausible that a one present passenger pas¬ space now the ing year in convert present high wheel equipment has become the total net income that America's rail¬ advantages vigorous, up-to-date railroads. Trains like the justifiably Designed and built by General Motors, it makes a clean break with the past. Like today's Chevrolet compared with the old for cargo use the large amount power defense. To keep our country strong, we shrinking railroad industry into a dynamic, grow¬ this case, there would seem to be nuclear national defense. that the cost of building and operating Certainly it appears that power¬ ful long-range merchant ships should receive priority over the smaller or shorter-range ships. In genuine even more serious- from the standpoint of national be rolling on the New York Central. for power transatlantic and from the public's. And it's employment, need strong, placing its ship "America." BW reported that recurrent industry rumors have it that U. S. Lines is mulling situation—from the railroads' standpoint po¬ tentially unique advantages to this attention revolutionize rail travel, increase New York Central will industry in part of all businessmen. marine pect of the atom's in asso¬ interest ant/ will be play¬ roles. most now time goes as where areas of will new source of energy feel can Industrial is put to wider ciated In atom these fields. And which the atom will be put, there are worth components Industry—medicine—agriculture this ponents which will open up when or application area industry which is often overlooked, but which you, as businessmen, will be interested in. It is the huge market for com¬ These a compo¬ American auxiliary systems. growing more many the to fuel-handling equipment and temperature, without spoilage. one of stationary nuclear add of reactor units, heat ex¬ changers, pumps, valves and fit¬ tings, piping, welding, tanks and auxiliaries, coolants, instruments, has and aged and sterilized right in their plastic containers, There is volume consist year, it when meats irradiated will economy business. a source. past that are from rays annual plants with gamma rays, it is possible to store them for months, at room means be with Within is bombards radioactive cobalt be tracked with scintillation medicine, chem¬ weapons materials, when exposed to gamma radiation, can be subjected to con- counters Other Nuclear Uses man's the nents for large 59 Railroad page 61 60 The Commercial and Financial Chronicle (320) Continued in from injure our country people. and hurt many millions More than that: With our families farm of our understanding bring to fair share in the total prosperity ' ' a of America. . JAMES : can we COONEY ; D. Last year's ness. - high level of incomes—combined with appreciation for the value of meat as a protective food—provided vital support to the livestock and meat market while a record a growing the during steadily / of systems adequate cost control. Notwithstanding past cost reduction programs, indus¬ try meat marketing costs have increased in recent years due essentially to two factors: First, wage rate increases have tended to outrun gains realized in labor produc¬ tivity; second, there has been a sustained and growing consumer demand for products in more convenient form which, to a considerable degree, transposes home labor to the processing plant. An expanding proportion of the total meat supply is being marketed in table-ready production, for instance, is Sausage 25% larger than in 1950. Another illustration of this trend is canned ham which has doubled since 1948. More at¬ functional consumer packages has added to marketing costs, but has been an in¬ dispensable element in keeping abreast of trends in re¬ tail meat merchandising and consumer preferences. output, tractive end Rising levels of consumer purchasing power have in past years been accompanied by an increase in the de¬ mand for meat. In sharp contrast, some of our other foods have undergone incomes have expanded. tion and of meat economy erences is an and products enviable doubtless will development, quickly to these augment the healthy continue be to its demand as the nation's consumer food pref¬ but the meat occur, ob research programs expected changes demand RALPH in Shifts in one. through may ucts in Basically, therefore, the posi¬ meat processing: industry, decline a J. to adapt its prod¬ in order to protect and that now eixsts. CORDINER President, General Electric Company As indicated will be first one nine 1954. by published nine months' figures, 1955 of our most successful years. Sales for the months were To equal the 4% above the same period in record volume of 1953, an increase over 1954 of 5 to 6% would be re¬ quired. Present indications 1955 sales volume will that are approach that level. Nine months' earnings set a new record, 4% higher than the same period in 1954. Indications are that„ this record level will be maintained for the year as a whole. Dividend J to 50 cents by Directors. was in- the Board of ment Ralph which As J. we of significant 1955 is that we now have in know, since World War II we have been en¬ an extensive program of modernization and expansion of facilities. In the last ten years the com¬ pany has been basically rebuilt. Emphasis has been on research and development laboratories, modernization gaged you in and relocation of facilities to serve very their markets better. about 2,850,000 telephones The System added h tv.-L-, * indicate increased an More The America to Power across and cables of record kilowatt-hours- per 9.7 hour man in 1955. the next transoceanic to cable be to than $1,600,000,000 for growth of the of ment new emphasis our have from rate cation on some in our of the 1955. to illustrate should the broad like constantly opening up horizons, new new areas of and better employment opportunities, and a better way of life for all of us. Such developments in 1955 included: ; ' ; v. t-.-.r The first practical demonstration of method a for producing man-made diamonds by the General Electric Research Laboratory; Signing of a contract with the Commonwealth Edison Company and the Nuclear Power group to build the largest atomic-fueled electric power generator, a 180,000kilowatt plant in Chicago. (The Penn. Power and Light project at Allentown calls for 150,000 kilowatts mini¬ which might extend to 200,000, if the design works Plans call for completion in 1962. Therefore, be the largest installed at the time.) The development of an atomic reactor for the subr marine, the U.S.S. Seawolf, which was launched July 21. mum, that way. will ours The first use generated from on by commercial July 18, 1955; The for ' j' manufacture Company of generator power lines of electricity atomic reactor at West Milton, N. Y. an of a* the Cleveland 260,000 Electric KVA Illum¬ turbine-driven conductor cooled type which employs the first time a liquid coolant in direct contact with of the armature windings—the cooling system yet designed for large generators; Introduction of a portable television receiver which effective ex¬ Company of Maryland. Con¬ expenditures in 1956 will continue at the high level of ap¬ proximately $40,000,000. includes the Work under way struction of a electric new con¬ generat¬ Charles • P. Crane ing station, with an initial capacity of ;125,000 kilowatts, which will be ready for service early in 1956. Anticipating future ex¬ pected demands, an order was placed several months ago for a second generating unit of the same size to be installed at this ter 1959. of coming year increases in cilities. Our station not later than the first quar¬ new Our electric construction program for the also provides for additional new substations, the capacity of existing substations, addi¬ and distribution tional transmission lines, and other fa¬ construction program provides chiefly extensions to the distribution system to provide for for gas Other projects of considerable size of a new 5-story building to rapid load growth. include the construction house departments of the gas operating tional offices, shop, and storeroom facilities; and trans¬ division;) addi¬ portation equipment. Contracts trial and obtained . during 1955 to supply commercial installations were new indus¬ substantially greater than for the preceding high-record year; electric contracts showing an increase of 7.7% and gas contracts increase of 24%. A considerable proportion of these installations will not be in operation and reflected new in power and fuel sales until 1956. Final a conductors copper the meet struction an * • for to sion review more at¬ Com¬ was past year. panding requirements for electricity and gas amount to more than $40,000,000 not including about $5,000,000 for the purchase of certain trans¬ mission lines and facilities owned by the former Susquehanna Transmis¬ future is at work— the facilities additional diverse front and which this potent process of innovation growth, to 1956, approximately the same level that expenditures in 1955 to provide pany operating departments. outstanding examples I during tained fundamental research and the advanced reported of them few the maintaining, in of record-breaking is the discovery and develop¬ products and services. These come from laboratories our in activity throughout the area in which our operates has increased at an unprecedented during the past five years, and there is every indi¬ company Development confidence CRANE Baltimore Gas and Electric Company economy development work of all of You Product our P. Business appliances, lighting and adequate wiring, proved that the time is ripe for such a program, and it has been en¬ thusiastically endorsed by electric utilities throughout the country. '• ■ ;'H - v New spent about on CHARLES better of or Chairman of the Board and President, r Consumer enthusiasm in 1955 for all lines of of System construction, communication service of top cooperation with local electric utilities and other segments of the electrical industry, a similar program for home use of electricity will get under way in 1956. pillars new growing. Americans need and want more quality. We are going full speed ahead to provide it. keeps right A In the 1955. One, to Alaska, is late this year. The other, _ a has now been established. It is note¬ on the average used kilowatt-hours last year, as compared to 8,600 kilowatt-hours, in 1939. It is also interesting that the investment per worker in industry in 1955 amounted to $11,400 (according to the Machinery and Allied Products Institute). (Reliable figures are not available on horsepower per worker, but it is estimated to have increased from 6 horsepower in 1939 to 11 in 1955.) Examples systems in completed Hawaii, is in the planning stage. enlarge and improve service the 17,800 of De¬ $$00,000 every working hour in 1955. This was the largest construction program we have ever had. ; But we expect to do even more in 1956. The country 10 years 1955 next channels To more worthy that industrial employees One drarnatic most history. \ By to supplement facilities between North America and England. Work proceeded on two other Craig scheduled goal of attaining 20 kilowatt-hours per man hour in new F. : has been substantially achieved with hour, the The task telephone radiotelephone industry from an average of 4.7 kilowatt-hours to 10 by 1955. This goal, more than doubling kilowatt-hour use man of one telephone telephone Cleo which; the program, is with oceans cember, the transatlantic cable sys¬ tem is expected to be furnishing 36 industrial our improving oceahs ; as within the country. as bridging in instituted in ^cooperation with utilities and other interested industries, has just completed 10 years. In 1945 an ambitious goal was established of increasing the kilowatt-hours per man hour used in American per we Took improvement ahd year made in of Company on continued during 1956. Progress was of volume customers share this confidence in the future; a last well ao Long conversations 'increased to communications utilities electric the that better. about; 12 % * indicate somewhat or forward Future Outlook forecasts This year we expect to distance employed 'are tontinti^liy 1956 of from 10 to 15%. We see nothing political or economic horizon (barring a major war) to alter our previous forecasts of continuing growth for the economy as a whole and a need for the electrical industry to continue its rate of doubling every 10 years. The strength of our apparatus lines of business in 1953 most accomplish¬ place the facilities and organiza¬ tion for the upsurge in business confidently expect in the period ahead. Cordiner a position. the the 1955 Highlights most * - v sales inating payable Jan. 25 creased The and development. Edu¬ was a year of progress for the with big gains in service to the public desirable strengthening of our shareowners' shipments in on significantly basic j * petitive influences are likely to necessitate continued emphasis on all forms of plant and equipment mod¬ ernization that incorporates every feasible cost-cutting CRAIG well 1956. come fifty-five as 25,Q00 t)f our* to years many System, In 1955 the Company spent from Our normal growing seasons, supplies of feed in prospect would appear to assure a high volume of livestock production lor at least the next few years. The meat processing industry, while benefiting from the effects of large volume on low unit costs, continues to be characterized by aggressive competition. Com¬ form. Nineteen Bell improved. James D. Cooney With with F. 1955. -basis in virtually assuring the maintenance of a high volume of meat production in the year imme¬ diately ahead. Highly significant to the meat industry is the fact that the nation's inventory of feed grains—already at record levels this past year—continues to mount, not¬ withstanding the heavy requirements of a large live¬ stock population. This development is primarily a re¬ sult of government acreage restrictions on cotton and wheat, which led to a shift of about 15 million acres from these crops into feed grains during the past three complemented CLEO taking training courses at Company pxpensej The<rihvy Management Development Center at Crotonville is now being completed and will be operated on an experimental s. for use in ttyan . of the conventional fuels will be the principal contributions to our progress. $3)5,000,000 to $40.,0$),000 toMraii?, and retrain employees. large, technique, that our training facilities available to all employees 5 More past with last year's record output almost 25%""' larger than in 1951. Currently, productive capacity of the nation's livestock population years. fact have years, continues the cation and gxqwth in the .market Joiv equipment> production in the U. *S. has'- • total a turbine President) American Telephone & Telegraph Company ties for individual advancement and continued increased obscure not employee been intent to build an the present fleet of 25 gas to greater efficiencies in The Company's decentralization of product respon¬ sibility and authority, how in its fifth year, has greatly strengthened the organization and opened up opportuni¬ Likewise, added purchas¬ ing power, in the hands of an in¬ creasingly health-conscious and recreation-minded population, meant four added achievements rightfully made news in 1955. But there were many others which, if less dramatic from a news stand¬ point, made equally spectacular contributions to progress. The emphasis on such new things as atomic power should medical and hospitalization costs. supply of meat was moved into con¬ Meat be 45 to which union contract. Among the many wage and other benefits, this contract includes a pioneering program unique in its coverage of extended year fifteen electric locomotives of 2,500 horsepower; I These are some of the more spectacular insurance sumption. athletic of which provided the basis for a five- program July, 1957 and December, 1958; 8,500 horsepower gas tur¬ build to bine electric locomotives with of benefits between order An standpoint, and from the stand¬ individual employees, a significant, milestone in 1955 was the development of an expanded employee point Expanding employment and record consumer incomes during the past year provided a favorable climate for both the meat industry and the sporting goods busi- i r launched be are From the organization President, Wilson & Co., Inc. " : accomplish this, recent years' by high starting costs. We affected judgment, inevitably would my first-stage rocket propulsion system for the satellite to profits have been now fully in a position to move ahead. This does not mean that our in¬ vestment in modernized plants and expansion will fall off. On the contrary, it will be a new record high of $175,000,000 in 1956 and the total expenditures for the next three years will be approximately half a billion dollars. This compares with about $465,000,000 in the past three years (1953 through 1.955). .'■> ■ \ To 58 page Thursday, January 19, 1956 ; . . figures for December sales are not available (at the time this is written, but we estimate that elec¬ tric kilowatt hour compared with sales in 1954, of 1955 will show 9.9% to increases, as residential customers, turbine 7.1% to commercial, and 15.0% to industrial users. has follows: sold than approximately many 200,000 units, or more sets companies sell of all types. This set, which on May 20, 1955, has a 14-inch screen, introduced was weighs 32 pounds compared to 1950; electronic sells screen for less than $100.00 of oven Announcement ■ such and that startlingly a as which sold for $231.00 in ■' . Announcement and and 12-inch a cordless General new appliances electric Electric v- v as Sales show increases approximately as 12.8%, commercial 4.5%, and indus¬ of gas are expected to trial residential 28.1%, Residential construction in the Baltimore area reached an all-time high in 1955 with over 17.200 as compared to ,14,986 in construction is expected to continue at .completed, level during the coming months. 12 dwelling units 1954,. ..Residential close to the 1955 During. the year, clock; will build the ■ Continued on page 62 Volume 183 Number 5460 The Commercial and Financial Chronicle ... (321) Continued from page 59 > L. A. - Business Opportunities Inherent in Nuclear Smith, And this interest by certainly world-wide. Last of was announced Executive Vice- organization resentative. resent York the firm the the on countries official at 445 North 33 is years, In For of the entire over the company's short period of two weeks, it was possible to get a remarkably good dations available foreign market for atomic registered Roxbury Drive, Bev¬ McDaniel Lewis H. G. CHICAGO, the to & Johnson Co., with CHICAGO, 111. Messick Jr. is Hutchins & — BOSTON, Mass. now Co., S. South securities changes. recommen¬ com¬ ments in New York. merly & and Midwest Mr. with Incorporated, was for¬ S. Messick Co. Co., 141 Co., with Harriman and Midwest J. Ripley With Reynolds & Co. Federal 30 New Exchanges. (Special to The Financial Chronicle) CHICAGO, 111.—Cecil J. Downs has rejoined the staff of Reynolds Hemphill, Noyes Adds & (Special to The Financial Chronicle) Ex¬ Messick Andrew & York the Street. La Stock Bros. C. connected Boulevard, members with Mitchell, 231 Richard — become Lamson Stock Maurice — is & Andrew 111. has of With Harriman Ripley ; (Special to The Financial Chronicle) York market — added West Jackson State. 25 years he edited the daily been Jefferson Building. rep¬ Salle Street, members of the New and of has Griffin a erly Hills. repre¬ list. a staff Mr. Petteys will rep-1 firm in Upper New Joins Mitchell Hutchins • for Energy, for resident partner in charge of the frankly amazed at of potential customers newly opened Bache & Co. office half the as GREENSBORO, N. C. Winslow * (Special to The Financial Chronicle) (Special to The Financial Chronicle) ■i met. My company carried on conversations with persons from picture Exchange, it Exchange with I sented firm admitted was the number over the Co., has been Atomic on example, I & Smith, who has been associated •< August, at the Geneva Con—, ference (Special to The Financial Chronicle) President Thomas P. Phelan. is With Lamson Bros. McDaniel Lewis Adds membership in the Los Angeles Stock Energy: 0. B. Falls With Amott, Baker Amott, Baker & Co., Incorpo¬ rated, announces that Henry'C. Petteys, formerly with Investors Services, Inc., has joined their representing Bache to Exchange Member ANGELES, Calif.—Sam J. LOS 61 BOSTON, Mass. Jenkins Noyes is now Richard — with Co., 39 South Mr. Downs has A. La Salle Apgar, Daniels & Co. Hemphill, Street. recently been with Co., 10 In the past he Office Post Square. was in the investment business in & Los Angeles.' : energy products. And, let me assure you that this is a sizable and attrac¬ tive market. V There are peculiar must to be problems many this solved market before to But been cnce they have with and disposed of, in this country mands of from our I shall we for it. dealt 1 At 60, Anaconda moves ahead with its first see ations in Montana and Chile de¬ — a to mean problems world copper oper¬ fabricating plants new — products that suggest light are our These government. tions of security, have or are 120,000,000 pounds of aluminum a year: On August 15, Anaconda Aluminum Com¬ pany began to pour primary aluminum. Its modern new plant is now in full production an important new source of the vital "white metal" to help meet growing needs. ques¬ financing, insur¬ the like, which are dif¬ enough when related to and ficult new primary aluminum —with expanding growing uranium oxide production simple solutions. On the contrary, they are difficult questions and are receiving the best thinking of people both in industry and in ance dynamic industry. new don't these serve tremendous abroad Dynamic metals for which American industry will be able — domestic business—but when sidered in market, terms of con¬ the foreign almost to defy solu¬ seem More copper: tion. Our lawmakers Congressional the — ore reserves Joint Committee Energy and the A.E.C.— sincerely desirous of solving have tana these problems and helping U. S. industry take over the atomic energy business in foreign fields. as important are advancements in for is will be found. the have a many-sided several past covered few a massive thing, block-caving, open-pit mining, and possible economical production from low-grade ores. Expanding operations and new ore processing. plants in both Montana and Chile are helping bring the supply of refined copper into bal¬ ore and minutes we the of high¬ lights cf the new industry. I hope from what I've said, you c^n ?pe that atomic energv as a business is already out of the infancy stags. At this very moment, in .hundreds cf different More companies Seventy-fiye'years ago, pioneers of the electrical age were passing through the same stage that our atomic industry is now in. And the bold, imaginative plans thov made at that, time, qhapged the course of history and affected the lives of everyone. History has repeatedly taught us in the elec¬ trical industry to reach boldly for seemingly impossible goals to dream big, if you will. More fuel for 1955, confident that, in not shall years, we upon these early look days atomic energy business the dreams we that about for putting the atom too see row's manifold dreamed Anaconda really dreams— but accurate predictions. E. Kaehler, President of its manufacturing new com¬ a^d bet-:; ways most SAN FRANCISCO, Calif.—Ron¬ ald peacetime atomic progress. and of doing things with the Hvorld sline of nonferrous}jnetals and mill products. The Anaconda 'Com¬ pany, 25 Broadway, New York 4, N. Y. • New S. F. Exch. Member < j — panies afe constantly seeking ter - During Anacondas work to weren't man power: at making Anaconda prob¬ ably the largest single producer of uranium concentrates in America. With large-scale production from its own uranium ore de¬ posits, Anaconda is making every effort to help provide the raw material for tomor¬ the and Anaconda processing plant near Grants, N. M., went into action back of peaceful atom additional facilities uranium .. I feel requirements. nonferrous metal products: Company has seven mills manufacturing electrical wires and cables with copper and aluminum conductors. The American Brass Company has expanded to meet the growing new uses for copper and copper alloys, is building a new brass mill in Los Angeles and a new aluminum fabri¬ cating plant in Terre Haute, Ind. ! many with world Wire and Cable industry. new beneficiation make ance throughout the country, men are at work solving problems, con¬ ducting research, planning \ mar¬ kets, developing products—all for this technological mining and metallurgy. Continuing experiences with methods of I mention at the outset that the atom and in Chile. Every bit And I believe that in due time the answers time in its history. exploration and development revealed large new deposits in Mon¬ Intensive on Atomic are Anaconda has greater copper than at any the extensive ■■■J • San Francisco has announced N. Connor ship in Stock the ... Exchange, election 65248A (Kev) of Templeton to member¬ the San Francisco Stock Exchange. Mr. partner Templeton in Mitchum, the Jones is a general member, firm & ® of Templeton;. . Mr. Templeton acquired the mem¬ bership by transfer Colis from Mitchum, who is becoming ited partner of the firm. a AT lim¬ ANACONDA ■t " it. ■ . "! I I < > ' : ! PROGRESS HAS-A BROAD BASE t 62 The Commercial and Financial Chronicle (322) Continued jrom 17,200 electric and some tomers added were to * 13,300 gas domestic cus¬ As a result of the ex¬ lines. electric convenience and labor-saving heating installations, and other modern household facilities, the average electric consumption per residential customer in 1955 was over 5% greater, and the average gas consumption was 9% greater than panding for the of use appliances, gas preceding year. . Residential growth and new home construction is being attended by a heavy increase in commercial construc¬ tion, including a number of large shopping centers and complete department store branches in heavily populated suburban sections. A new 20-story office building now rising in the center of the city is scheduled for comple¬ tion before the year. the end of The investment here in industrial plants and ex¬ new totaled $263,000,000; the highest previous year The additional labor requirement as a result of this industrial growth is estimated at close to 11,900 employees. The economic effects of a substan¬ tial part of this growth will not be felt until 1956 and pansions, during announced 1955. two-thirds greater than over in Baltimore's history. New manufacturing concerns, now locating and nego¬ tiating for locations, will add to both the size and diver¬ our local industrial structure. These acqui¬ sification of sitions, together with large-scale expansion projects now ~ to Canadian" transcontinental the equip and streamlined "Tne Dominion," "The expanded steel warrant. were business on conditions in the Baltimore accommodate channels seven demands as Montreal-Quebec City circuit, which in¬ augurated service in July of 1955 on a temporary basis and is now carrying television programs for tie Cana¬ dian Broadcasting Corporation, month. The Toronto-London will be circuit completed this completed was in Calgary and Edmonton in the West. first to be ordered in Canada, and scheduled for delivery Dieselization of tne r railway continued during the year, units, bringing to 55d the number of diesels now in service on planning for the in advance rapidly I. B. as M. of provide for maintenance and overhaul of its grow¬ Its 1957. cf all In treal. expansion is made of already the St. Luc Yards, track and- includes large 94.7 miles of of up type of facility for the handling of motive power freight train equipment, this new shop features a wheel-truing machine whicn restores the contours of worn locomotive wheels without their removal from every tne diesel unit. of the core data system is new an processing installation, the electronic brain has such amazing which it will make new processes pos¬ handling of much of the paperwork departments. another the sphere has maintained an Safety Council's coveted "Public Safety Activities" award, in recognition of out¬ standing public safety programs directed to employees and the general public, was won last year by the com¬ pany. This award is designed to recognize and stimulate safety work by the railways. enviable record. An preliminary changes being put into effect as are checking, matching, multiplying and sible will affect the ing fleet of diesel locomotives the company completed a new and modern service shop at St. Luc Yard in Mon¬ The electronic speed in adding, dividing that the all lines. and system new installation possible. 705 in early with the purchase of 97 locomotive and effect to The December, and the London-Windsor circuit is likely to be completed in February. The company, following a policy of modernization with attendant increased efficiency, is in the process of streamlining accounting procedures through integrated data processing, using electronic computers. In further¬ ance of this new development, which is of broadest significance, a research group is working on detailed tion nificant carry^ one television circuit, or 600 voice present single channel * system can be the speedy stainless steely self-pro¬ pelled rail diesel cars, also constructed by the Budi Company. Replacing conventional trains and enabling a speedier and more economical service to be provided, Dayliners were put into passenger train service in the past year between Calgary-Lethbridge; LethbridgeMedicine Hat; Winnipeg - Hi verton - Great Falls, Saint' John, N. B.; Edmundston, Montreal-Quebec; and VictoriaCourtenay on Vancouver Island. Dayliners are also in use in passenger train service between Montreal-Mont Laurier; North Bay-Angliers; Toronto-Detroit; and Toronto-Peterborough in Eastern Canada; and between which equipment, electronics, chemicals, containers, clo¬ sures, electric tools, plumbing fixtures, will have a sig¬ Thursday, January 19, 1956 . The trains, of Dayliners, way by existing industries, including national manufacturers of communication equipment, transporta¬ under can stainless 173 including 3o scenic-dome units cars; purchased from the Budd Company at Philadelphia, the; largest single order ever received by that company. The year just ended also brougxit additional utiliza¬ tion channel circuits. order In To thereafter. train, 1886. in over our by the company's first transcontinental required 60 page . . In The company National 1955, then, there has been widespread improvement expansion of Canadian Pacific equipment and serv¬ throughout the nation and abroad. It is the third such modern shop on the and Steel production here in 1955 was higher than in 1954 and large-scale expansions, during the past 12 months system for the specialized maintenance of diesel loco¬ motives, the others being located at Calgary, Alta., and ices and still under way, should result in substantially greater Nelson, B. C. air facilities will strengthen the position of the company in the highly competitive transportation industry of to¬ in 1956. area output in the almost 50% ahead. year Stainless steel output above the previous year's total and these adding new facilities to effect major increases beginning in 1956. The production of aluminum extru¬ mills are sions is being greatly increased began operating late in the by large plant which a and further expansion year, in this field is scheduled for 1956. A huge public works is under way here to major highway and toll construction, the new $140,000,000 Baltimore Har¬ program of it includes, and read bor Tunnel is which work on scheduled in addition for started early in 1955 and was completion the at of end 1957. State projects, for which more than $22,500,000 has been ap¬ propriated; to be placed under contract during the com¬ ing year include an $8,000,000 State Office Building in Baltimore, a $3,000,000 State Office Building in Annaoolis, and important additions at State hospitals, colleges and other institutions. Additions to Federal Government facilities, scheduled for 1956, include large scale housing, shop and other installations at a number of military posts in the territory served by our company. . Based and the sound on structure of the past, the healthy advancement recorded during 1955, and vigorous the aggressive well-considered plans projected for 1956, we view the coming year in this area as one of uninter¬ rupted progress to higher levels of business achievement and Ijiigher standards of human N. R. President, Canadian Canada continues to welfare. the At was tant time, the Canadian Pacific made impor¬ same additions its to freight the fast-developing national economy. New units of freight and work equipment ordered during 1955 totaled 1,643, bringing the total number of sucxi cars added since Iy45 to 31,931. As part of the Canadian Pacific's role to provide trans¬ portation services in keeping with the country's eco¬ nomic growth a 16-mile railway line connecting the mining community of Nephton, Ont., with the company's line at Havelock, was opened last January. This line provides easy access to an area producing non-metallic reck used in ceramics, glass, paint and otner products. In October a 40-mile branch line from Struthers, on the main line 33 miles west of White River, to Geco, a point nort.i of Manitouwadge Lake, was officially opened. line This taps an important new mineral development, ready access to the Great'Lakes and to the railway system of Canada and the United States On the the company's new 26,000-ton, "Empress of Britain," was launched at Glasgow in June by Her Majesty, The Queen. As the first new Canadian Pacifie sea, ship passenger take to the to ocean since streamlined, specially-designed liner will add mcdern touch to slipping in the St. when she makes her maiden voyage 1930, a uniquely route/ Lawrence this spring. now this A sister under construction, Railway forward move Company with The 7,000-ton increasing train-ferry, t'"e "Princess of Vancouver," the largest vessel of its type, ever constructed, cntere.1 during 1955 to operate between Vancouver and Nanaimo, B. C. This all-purpose water carrier is licensed tion of which marked its 74th Anniversary, and is berthed her Canadian Pacific' is proud to record were the est scenic in run passenger a new dome-car the look at tile by operation of of these scene; speedy, self-propelled rail diesel in Dayliner service; by im¬ in rail service from the purchase of nearly diesel locomotive 100 branch new In N. new R. Crump serve the country's industry; by the launching of the new Empress of Britain" to join tne North At¬ 26,000-ton lantic service next spring; by addition of the all-purpose train-ferry "Princess of Vancouver" to the service be¬ tween Vancouver and Nanaimo, B. C.; and by the in¬ auguration of an air route over the top of the world between Vancouver and Amsterdam. The Canadian Pacific is backing its faith in Canada with money and action. . playing transportation and snippers of meet be this today. a an ever more dominant variety of choices is open role to the The Canadian Pacific is prepared and asks only that all challenge to competitors subject to similar obligations and conditions. The new streamlined, steel, scenic-dome passenger train, "The Canadian," has enthusiastic welcome by a large and grow¬ This fine transportation makes tween history, Montreal it specially-designed piers at Van¬ new Air pattern r ; Lines, now the world, in having the seventh made further two advancements countries 1,00J miles closer to Europe and expanding Canada tomorrow, CURTICE H. in general. It record was a industry. I year for the automotive \■■ ' ' ' confident that 1956 will be another year of pros¬ am perity for the United States and most of the free world. Among the important nation's for reasons prosperity in 1955 was high degree of consumer confi¬ dence that existed, coupled with a our toe level of consumer People had disposable and they money, had the confidence to spend The automobile industry record share of this ing because its it. won 1955 a spend¬ consumer products were outstanding and represented sue l great values under the conditions of so vigorous competition that prevailed. Customers—especially General Mo¬ Harlow H. Curtice tors customers recognized these values quickly. As a consequence, 1955 results in our industry out¬ distanced the predictions of forecasters—including mine, and I think I was the most optimistic of all. — The forces that produced prosperity in 1955 and other In addition already mentioned, t ey include an expanding population, technological progress, large capital invest¬ ments by industry, full employment and other factors. For the automotive industry, 1956 will be another year of healthy competition. Tris will mean maximum ben¬ recent years will to the efits new to the customer. Speaking for General Motors, I expect it also to mean a profitable year for can say cur dealers, suppliers, employees and shareholders. we LAWRENCE train, which made possible to travel be¬ Toronto and Vancouver in luxury and comfort in less tr.an three days—just half the time CURTISS M. First Vice-Fresident, American Investment Company Continuation first continue to operate in 1958. those the early November, Canadian Pacific Air Lines intro¬ in 1956, with of 1955. of the some Demand -.1 cf Illinois „ prosperity is expected leveling off from the rapid increase present for goods and services appears to be strong in most industries, and this will have a continuing favorable effect are available on this service which provides a shorter link between Eastern Canadian centers and South Amer¬ ican points served consumer Jobs will continue million 65 and billion. Pacific Lines October, of a which of cruising range a With Pacific Air Lines uing sumer to announced in fleet of Britannia turbo-prop airliners, are scheduled for delivery in 1957. speed of 400 miles per of 6,000 miles, these craft will enable non-stop of Mexico City by Canadian year's end, Canadian the purchase of three way At Canadian Pacific between Vancouver new to and hour and - with in their Canadian National counterpart, linking the development of microwave installations Montreal-Quebec City; Toronto-London, and London-Windsor. located message at This system of microwave "repeaters" intervals of approximately 30 miles, carries circuits from city to city. Each microwave and credit grow robust, the con¬ will continue industry about the at 1955. Consumer continuation of Availability Lawrence M. Curtiss sumer ' During the year, Canadian Pacific Communications, in conjunction with the general economy contin¬ strong same pace spending as will in 1956. Job security and rising wage scales will underwrite a 12 continued disposable $280 reach product Britannia air¬ fly 100 passengers Amsterdam probably provide the major stimulus for the expected increase in gross national a hours, and between Vancouver and Tokyo, non-stop, also will income Canadian Pacific Air operating 27,610 route miles in international 9,354 route miles in domestic service. service and In by Air Lines. were exceed the on finance industry. to or and sea Nineteen fifty-five was an outstanding year for busi-f ness same stainless ing number of patrons. at in 12 hours. transcontinental been given an route Capable Competition is in 115 automobiles, or a combina¬ is equipped for stern-loading vessel high-speed, non-stop service between Eastern Canada and Mexico, when it inaugurated weekly flights linking Toronto and Mexico City. Tourist fares for those seeking Mexico's sunshine and historic charm com¬ lines to handle 28 railway box¬ and at Nanaimo. duced resulting units; by the pletion of two land, President, General Motors Corporation United Kingdom. cars provements The can during the year. : A new transpolar route was inaugurated between Amsterdam and Vancouver, at which point connection is made with its existing routes serving Australia, New Zealand, the Fiji Islands, Hawaii, Japan and China, in effect bringing literally Canadian both. notable increased number an approximately or cars, largest train world, offering 800 passengers and carry Canadian Pacific high¬ long¬ lighted by inauguration of to couver its contributions to tie advancement of transportation—by land, sea and air. * contributions its ^ Pacific service These HARLOW income. area. of day and will materially assist it in meeting the transpor¬ record for the base metals to be mined in this modernization tation requirements of an entire place among the nations of the world and with growing confidence in her economic destiny. Advancement in transportation is an essential part of the nation's expansion in production and trade, and in the past year, to assurance progressive providing ship, toe "Empress of England/' will join the fleet in 1957. CRUMP inventory to meet car demands of the This of consumer credit will ~continue basis as in confidence'. for cn the con¬ much the 1955. Delinquencies and losses in the consumer, credit field improve slightly over 1955. will The affect fears political uncertainties of an election year do not the consumer except indirectlv. when business are so strong as.to cause a reduction in employ- Continued on page 64 Number 5460 Volume 183 The Commercial and Financial Chronicle .... and Arthur NASD District No. 4 E. F. Willett With (323) Tarras, A. C. Tarras & Shields & The investment Shields & Company, 44 Wall St., City, members of the York Stock Exchange, an¬ New York New that nounces fl" Edward Willett is F. now associated with the MINNEAPOLIS, Minn. — At CLEVELAND, Ohio—Albert L. Association a coming Bennett year, of the Charles ; R; and J. M. Dain Com¬ Minneapolis, ' was elected Secretary. Previously, Edward J. new of firm. He pany, rick Co., Eberstadt & Co. Inc. Mr. Willett, economist an and author is S. cn the board were Burnham Har¬ '■ ' FT. ron CLEVELAND, Ohio Kendrick staff of has been added to two staff of later years the Hoover Force guished the on Civilian highest awarded headed National Service civilian With Fahnestock of Continental Bar¬ Life HARTFORD, Conn. Glazier is now — Leonard affiliated with Fahnestock & Co., 75 Pearl Street. Better by the Navy. nam the District the No. National & Securities 6 Dealers, change. Food Committee Inc., fjl Barron McCulloch elected its was Chairman the for 1953. year Mr. McCulloch i proprietor s of Barron Mc¬ Culloch & Co., of Fort Worth, .Texas. He ceeds suc¬ Philip R. Neuhaus of 'Underwood, Neuhaus & .Co., of Hous¬ ton, Texas, as Chairman. Barron McCulloch Committee¬ men recently e'ected to serve 15, 1959 are: Louis J. until Jan. Kocurek of Rauscher, Pierce & Antonio, Texas; Neill T. Masterson, Jr. of Chas. E. White & Co., Houston, Texas. Co., Inc., Other No. G San members Committee Eubank of of the Charles District Charles are: J. J. Eubank Company, Waco, Texas; William Hobbs, Jr. of Russ & Co., Inc., G. San Antonio, Sorensen Texas; Walter M. of Rotan, Mosle & Co., Houston, Texas; Nelson Waggener of Walker, Austin & Waggener, Dallas, Texas. The trict of District No. 6 Austin, Governor is: Edward Hart & for H. Dis¬ Austin Parvin, San Antonio, Texas. District No. 6 comprises the en¬ tire State of Texas. Mr. McCulloch expects to make early announcement of: ap¬ pointments to the Business Con¬ an duct, Quotations and Practice Committees. Uniform H These With Lincoln McRae Goucher with has Maine — become Lincoln E. just a few of products available to (Special to The Financial Chronicle) ROCKLAND. are John P. research and the connected McRae, 23 Maine Street. to you many better through Cyanamid application of its chemicals improve quality and lower costs. CFA2VAM I AMERICAN 30 ie Financial Chronicle) CINCINNATI, Ohio N. Mathes is C. H. Bank Reiter & Building, Cincinnati was now Co., Howard Fifth members Slock previously — connected with Third of Exchange. with Browning & Co. the He Nelson, BUILDING FOR THE FUTURE THROUGH CYAN AM I D ROCKEFEllER Now With C. H. Reiter (Special to T 1 Co., Inc., 77 Franklin St:, meeting Association - members of the Boston Stock Ex¬ Paper Better Metals Elects New Officers a - BOSTON, Mass.—James F. Kelljp Better Award, State has joined the staff of F. L. Put¬ Se¬ decoration 325 . Commission's DALLAS, Texas—At of Company, the ; NASD District No. 6 of & Joins Putnam Staff (Special to The Financial Chronicle) Organization. He received the Navy Department Distin¬ I Sheffield Street. Building, members of curity the the NEW HAVEN, Conn.—Frank M. Jefferson is now connected with €yanamid Means the then Navy Secretary, James Forrestal, - (Special to The Financial Chronicle) Minneapolis, Building. College. In 1946 he Goodwin, 1 University and later research assistant to & (Special to The Financial Chronicle) Fulton, Reid & Co., Union Commerce Bodell ■' Sheffield Adds Bruce — Barnes, ' the MidwTest Stock Exchange. business McCulloch, with Inc., 257 Church Street. Fulton, Reid Adds WORTH, Tex.—Barron Mc¬ investment National (Special to The Financial Chronicle) Culloch & Company is continuing the Hopwood, . & Co. ris, of Harold E. Wood & Co., St. & ,V, '• A •; Now Barron McCulloch Paul, Clinton White of Piper, Jaffray City East previously with Baxter; Williams & Co. Lowe, President; Emil Von V. V" ' urer. &" Co., Sixth Building. He was the faculties of Prince¬ on ton and Smith Task Bache Corp. his doctorate in economics served and Securities NEW HAVEN, Conn.—David P. Hocking has become connected specializing in finance, re¬ Willett Princeton was Plan Arx, Secretary; Paul Burt, Treas¬ Inc., Minneapolis, was was formerly elected Governor for a three-year a Vice-Presi¬ term, beginning in January, 1956. dent of F. Also elected for three-year terms at win McKendrick of Johnson-McKend- the ceived More Security engaging in a securities business Dealers, M. H. Bishop of the M. II. from offices at 500 Fifth Avenue, Bishop Company, Minneapolis, New York City. Officers are Ed¬ was elected Chairman for the partment F. .. Rosen has become associated with Opens of business de¬ Edward More Plan Sees. V recent election of District 4 of the National With Barnes, Bodell (Special to The Financial Chronicle) Company, Winona. Elects New Officers Company banking firm of joins Bache Staff (Special to The Financial Chronicle) 63 CHEMISTRY PIAZA, NEW COMPANY YORK 20, N. Y. 64 (324) The Commercial and Financial Chronicle Continued from page 62 tion of business through tax reductions and other means the disposal of the government. at ment. This does not appear prospectively to be the case in 1956. Population growth, ; and acceptance of credit all are expected to add to the demand for consumer credit in 1956. Growing ac¬ use ceptance of this service purchasing as growth of this industry. use and part of the average family's a Additional families accept and credit every day in consumer employment satisfying their needs to the Commercial review, 1955 Midland New 1956 Financial "Annual Chronicle's very good year for the Marine Company of Central Trust country. point to about a 10% in¬ finance industry in 1956. The and York was and tne Deposits a banks of an all- growth of this industry is not tied to the continued high sales of automobiles. ever. in the American consumer Investment Company of Illinois expects to "exceed in 1956 the records which it set in 1955. Outstand¬ ing loans of this which is headquartered in about 10% from this year's ex¬ Expansion of the company's offices company, St. Louis, should be pected $165 million. ■will probably up exceed 1955 growth. important factor in maintaining first in earn¬ ings will exceed its 1955 figures. Availability of credit for the consumer will continue much the on basis same in 1955. as No general tighten¬ ing of credit terms is foreseen at this time. Delinquen¬ cies and Josses in the consumer credit field will improve slightly over 1955. •: •' In general, expansion 1956 of be to appears a of year continued the economy, based on general business confidence, continued confidence of the consumer in his job and future income, continued high employment, ris¬ ing disposable income and increased consumer demand for the goods and services produced by industry. WILLIAM Chairman, The First L. DAY Banking & continue into on the ac¬ 1956. The year 1954 hopeful note :that the business readjustment had about run its course and that the following year would ness activity. Few people realized at see a resurgence of busi¬ that time that the production facili¬ ties the of country, which, had al¬ greatly expanded since been ready the war, would not utilized but, indeed, be only fully unable to com¬ pletely meet the demands of our economy 12 months hence. However, such is the case and once again we are being warned of "dangerous in¬ flationary" potentialities which must be met by credit restraint all along William L. Day the fields of tremendous a tary policies are prosperity. been anti-inflationary from time continue to be eased as Federal amounts for is not an easy automobile putedly directly output or and indirectly since affects economy, the results could be serious. is another great prop to our welfare. seen in this this 'industry 40%" of re¬ our The housing field We have already expected to highways. spend The total / One of the brightest spots in the picture for 1956 will I by certain governmental might restimulate activity in have touched on these two This have in 1956. These areas only two in the general picture, but they have com¬ a great deal of attention from bankers in the manded any has Other segments of the economy are also a high level, but, to date, we do not see great accumulation of inventory which in the past been phase of one an of the danger signs pointing to unhealthy boom. the last What does all this add up to for 1956? At this writing we look forward to a high level of business the first half at least. A activity for great deal will depend on how drastic and how long credit restraint remains. Most of us feel that any sharp downturn would not only call for ^relaxation of credit controls, but two for New their feeling of confidence concerning the outlook in America, Inc., outlook, for ex¬ ample, reports that "present indications are that during its "in annual 1956 construction another all-time also for actual stimula¬ review record 'will be established for the In support its of and of construction activity 11th consecutive year." prediction, it notes that business equipment as reported by Exchange Commission and Commerce Department in the first quarter of 1956 are expected to expenditures for plant and the Securities and be at adds rate of a that Senate 12% action above the average rate for by Congress and House Public on 1955. It an Works Committees at meeting of the American Association of Highway Officials in New Orleans last month. 1956 should be a good J. the Slate for the industry and for year deposits will undoubtedly grow considerably in 1956 and bank earnings will continue at new highs. It is my opinion that the commercial banks of the country A continuance half second in 1956 in stand ready to meet the credit needs of manufacturers, producers, and consumers in a wise and orderly manner. 1956 are be can as good as 1955—the bankers of the country shoulder their responsibilities and do their eager to part in making this prediction of of 1955 us. I know to way express System than serves that direct to on has opinion an the to fact in was nation's recognized railroads, as of one which had a reasonably 'satisfactory car inven¬ tory. With the delivery of the cars on order, our freight car fleet will be 47% new ordered since 1945. The latest roads, we crease in improvements though, better for service. are the commerce of an expanding economy. That is in today's and tomorrow's South, where stillundeveloped potentials promise an uninterrupted indus¬ capita income in states that are still under the and which costs demands therefore we must a a sizable in¬ more efficient continually strive to H. DIXON The operating companies of the Middle South Utilities System extended service to the System's 800,000th elec¬ tric customer in June 1955, highlighting the many operating records established during the year. New energy, and in electric sales of operating kilowatt-hour average residential by use achieved were electric and rural cus¬ tomers. These and established ties, Inc., income. doubts about the growth in the South for no a we big and healthy last year drought in north central Therefore, we anticipate sat¬ isfactory business in relation to grain carloadings. Like other rail¬ EDGAR revenues per were cars, President, Middle South Utilities, Inc. records ing hopper offer the best possible transportation service. in them we move line Iowa. labor the best measure by which business prospects in the region can be judged; Cars, our of us face the immediate challenge of operation, needed largely to meet requirements for rail Many additional millions are being spent on other property changes and DeButts Expan¬ on 90 despite John W. Devins cars transportation service in the South. A. to dis¬ leaders optimistic. are increased tiarry business ac¬ purchase serve And, at the beginning of 1955, the Southern the industrial manufacturers, other are encouraged covered Southern Rail¬ attention in at a cost $675,000, in the past six months. Agricultural crops in the states about come the and line our in surges tributors 1955, with some deliveries in 1956, the Southern or¬ dered 5,500 new freight cars at a cost of about $49 million. ' to established sions of cement factories future prospects in the South which the way well a tivity. Reports from that, "Money talks." better no trend Company, finished 1955 with strong, HARRY A. DeBUTTS is often said the offers sustained President, Southern Railway System It DEVINS healthy start for business Minnesota, Iowa, South Dakota and Illinois. These four states, served by The Minneapolis & St. Louis Railway true. come W. President, The Minneapolis & St. Louis Railway Co. Bank trial and 1956 and for years ahead. As the major the almost the by are other Middle 1955 records South Utili¬ indicative of the indus¬ economic development of years. railway serving only hope that 1956 the whole region, we- can bring us a realistic reworking of the national trans¬ portation policy along lines which President Eisenhower will has past 12 months. operating at of The a We have of activity to in¬ the situation and the impact dicate the sensitiveness of credit restraint or ease could are areas agencies. this field. of year its share of the the Our capital investments as owners, vigorous effort to reduce production costs and main¬ tain or obtain a competitive edge, enlarge or modernize plants and purchase new and needed equipment. in national average for such credits last base because 1956 is shared by the industry generally. The Associated General Contractors of be the increase in business tion of broader a field expanding business. Acquisition England-based companies, nationally accomplishments in the highway con¬ struction field, gives M-C&S a rounded construction organization capable of tackling any type of construction. trial and business growth, paralleled by steadily-increas¬ reversal With construction known will successively tightening of credit, a consequent reduction of housing starts and now a relaxa¬ year pro¬ annual accom¬ Specifically if automobile credit is really tightened at consumer level, we will undoubtedly see a contrac¬ in have and v-Y' plishment. the en¬ of this year. Certainly, the aim of cur government is full 'employ¬ ment, but, equally important, is to avoid serious inflation, lor in the long run this is the most devastating of all phenomena. Thus, our supervisory authorities must walk this are States and expanded highway construction program at its present session was predicted by both Democratic and Republican members of the not the level of consumer or mortgage debt is too high, it is generally recognized that financial restraint is the order of the day and, since this is a very delicate problem»where slight variations have momentous delayed reactions, mature judgments and great skills are required if our economy is not to gyrate unduly. and our 1955, may slacken in volume under the influence of mild mortgage credit restraints presently in force. The figure of IMj million housing units started in 1955 will not be reached or tion been may be determined in part by the amount of stimulus needed in the over-all economy. The demand for home mortgage money, which exerted much of the pressure for long-term credit in economy of 1955. This reliance on easy credit is an important considera¬ tion in the outlook for 1956. Without debating whether edge" that powers have be can schools -and we of one the United acquisition of the need becomes apparent. Government our "razor's Dav,e* Personal income very likely will rise in 1956 and with this, quite naturally, consumer spending. This might be supported by reduction in personal income' taxes. If of leading financial authorities are vitally concerned with the large amount of debt contracted by our people. The expression "powered by credit" has been coined to the to. time be Currently we diversity Zealand. obtain . H* aimed to maintain the current degree The exercised boost iri the past year, our describe make it difficult for up that the Federal Government's present fiscal and mone¬ of an of the consensus East with specific predicHowever, it seems to me tions. with estimates The Construction Corporation, of William Denny Hartford, Conn., and its sub¬ sidiary, The Whaling City Dredge & Dock Company, of Groton, Conn., Merritt-Chapman & Scott expects to the Our year. 1954. wide a over ./ activity have given i.e., the automotive and home building or, more broadly, the construction industry. This activity has been sparked to a large degree by easy credit with the result that many economy least at the line. Two ♦ cur can come larger tivity and the consequent intense demand for credit closed to for of amount The year 1955 has been a busy one for bankers and it is probable that the capacity level of industrial ac¬ will ing economy one The Pennsylvania level months all exceeded over Savin there should be any letdown in consumer spending, the heavy demand for producers' goods will act as a balance. Trust Co., Philadelphia, Pa. commodations satisfactory six in the the complicating and sometimes perplex¬ its net as con¬ increase of about an 1956 will years. New a that the company's gross income as well the for year Canada, and abroad in Australia, Cuba, the Dominican Republic, Greece, India, Labrador, Spain and vitally New offices opened in 1955 will begin to add to Ameri¬ can Investment's earnings in 1956, and it is expected 25% some Merritt-Chapman & Scott, gaged cember may show an irregular pat¬ tern but the business momentum a banner may be expected in 1956 from 1955, barring the complications that might develop from unexpected de¬ velopments in international affairs. jects all built up last year should be 1955 5% At Looking ahead into 1956 I see a good, active year. July through De¬ another in industry is that best .7 be industry. Construction believe that time high, loan volume increased, and profits generally were the largest crease should struction this to grew DENNY Vice-President, Merritt-Chapman & Scott Corp., Construction Dept. Pteview and Outlook Issues." In indications day. DA VIES challenging privilege to be asked to contribute a The consumer finance or personal instalment loan seg¬ ment of consumer credit will maintain its rate of growth Present the of W. Executive increase of It is wants in the market. 1956. order Chairman and Chief Executive Officer, Marine Midland Trust Company of Central New York, Syracuse, N. Y. in ,t the are HARRY the largest single stimulus to the is power WILLIAM Prosperity and full family formation and wider new Thursday, January 19, 1956 . . . suggested to the serve the needs of the South best shackling limitations of existing monopoly-type regu¬ lation are replaced with laws providing an opportunity as to compete freely and fairly for business. And the grow¬ ing business and industry of the South will benefit from having a free choice among types of transportation, each doing its share according to its abilities to set in the free Pending operate in market of open such a way in the future serve at prices competition. happy development, we continue to that expresses our complete confidence a of the South. ing South during recent Stimulating the area's growth development and load-build¬ activities of the Middle South the System companies—Arkansas Power Congress. We will be able to are Middle & & & Light Company, Louisiana Power Light Company, Mississippi Power Light Company and New Orleans Public Service Inc. These Lugar n. u.auii compan¬ ies, which coordinate their community self-improvement and industrial development programs with those of state and are local business, civic and professional organizations, making important contributions toward the future of the region. Their efforts are aimed at at¬ tracting attention to the wide variety of resources which progress Continued on page 66 Number 5460 Volume 183 Continued jrom jirst The Commercial and Financial Chronicle ... (325) point: high wages arise, uncoerced, capital.7 • Capital, in turn, page from arises American Tiade Unionism: from savings and and the seed of still greater prosperity. savings we ^Principle of Coercion Should Be Abandoned Therefore, safeguard private property well as to higher living as consumers. " To see the wisdom of cooperation in production, note the experience of the Lincoln Electric Company of . from private property. as profits, standards 65 and Centuries were probably thehighest in the world and attracted to and took a this country great waves of immeasure of courage. Few other migration. Free American wages academicians have gone this far.3 fashioned living 7 standards that ideologyj This was I tellectual honesty ! t act of in- an There is need of worker reprene sentation. in tion . a ... .. were mu: in industrial amnle i relations. harpaininif - ■'utili7p'ft fliifhnre' hv For ex- snurialistc ... _ . . —«-—, nhont of ; an Of 7 an out out Droductive art unprecedented Unprecedented with order llkelv the «Vh2ediby. authoJs.' concert art-'- productive order with ijkgiy,.the IStS, and actors and in many i ! nego- greatest tiated/ contracts ■ and awards, in industry and government.. The need is not only psychological Today's . economic; it a n ^at llbor andlaotof arednS nfhirL false and other per . . . vestment worker : ,, in 1 j the world. capital, incapital inr«t. • This .7 IS cion J in labor unorganized, Marxian cou counterparts con-: Such should'cO^rate^m through competitive bidding, employers „,orc.„ their ,l|low emplo)lers in competing firms, cooperation capital with t0 lnCreaSe Production markets.^11" r,aA"u» biioumxuupeidW wnn _ .. . , Continued each other for each is indispen- ary on page worker ff°>nsr wage rates or do without. Such rates S°»ng ao wunoui. oucn tirvn tion market "coercion" is not unilateral,, how-, \ but simply a market pneuwuiciion. both iTirtkor. Higher higher ever, nrndimtinn , production higher 8 See James F. Lincoln. Incentive Man(Cleveland: The Lincoln Eloc* vinWa and wages yields agementt trie Co., 1951 >. . is needs ; the feeling; o£ "belonging"—the 1 sense cf participation in decisions 1 which affect his destiny.. Other¬ wise, be is liable to frustration I and a feeling of submergence and ' atomizatiori.* ?* / H'f; -./* -7iV7 / My criticism of trade unionism, .' ; . while? jp^alielin^$ii^nsjlh.soih^> > respects,-, is onlyof the coercive/ aspects in -i the current .economic4 - rationale vof . •' ; the organized. labor movement.^;The chief weakness ri -a iind;: in therrational^/is 7 its; de- < pendence1 uponf, the Vuse, of j pulsion^a point well developed by Sim on.s.4; Trade/ unionism, and j com-.. ; /especially/ collective V bargaining, / ]. should/not biupt.^ ah instrument ;.;of be j. : - ;r :- j. instru^ij. - v inentcf/reaspm•* Gpmpulsioh-^i^e^^force—is not within the American p;', tradition; the principle of volun- : tarism is.-?-. V; •-,' f'.'jVfV? v i Thus ? • the ganizcd big labor question for or- is:' voluntarism or ' ^ coercion?. '1 /' • - "-ly.^ - v Henry Simons stood four-square I.:. voluntarism on sable : : - the as concomitant of , tial address to the , indispenfree a so- ciety.5 In a similar vein, Samuel Gompers, the "grand old man of labor," said in his final presidenAF of L ' T > in - 1924:6 "Guided by voluntary t • principles Federation has grown from a l weakling into the strongest, best . our . organized- labor movement of all ,: : / . .:• •the world.; V. . I want<to urge thef.fundamentals of human*.iiberty-^the principles of devotion- to 1 \7rN- voluntarisms. No lasting gaip has&■: from •compulsion.^' If7-7/,;: we seek to force, we1' but "tear.:-r:r',7 apart—that which;, united, is, in-7 * .; 77 I vincible/7,'• f?: r- j ever come . j ;*• In; me i defense, of7voluntarism, det,7'.'^ 7/ that: ours, .historically at %>?■*; say least, * is a./ free,'/ economy.;t, By 7 "free/!? I =mean the substantial'aib-7 77,77 j sence of private ahdVpubliecom-; /;; / \ pulsion. (;In7faqt;^ the^only;; legal 77 | r ! repository/of;; compulsion in; so-7 7- - • is. the- State.*;What public ;> has existed has been :- ciety . compulsion primarily of the negative type ' implied in the concept of "limited a government." This nation was founded in the /:• ' interest of freedom and individual O/fyattonalAccounting Machines save us $75,000 a year... self-determination. With little col' lective mum ; during the 1 "Some , - . Reflections collection a on of Simons' — Syndicalism," work, Chicago "National $75,000 Economics Society (Chicago: Univ. Press, 1948) pp. 125-159.) Accounting Machines of return in of accounting is highly centralized. For example, while our operations cover both the United States See, e.g., Charles Lindblom, Unions (New Haven: Yale Univ. Press, 1949); Ludwig von Mises, Human Action (New Haven: Yale Univ. Press, 1949); David McCord Wright (ed.), The Impact of the Union, (New York: Harcourt, Brace and Co., 1951), especially contribution by Milton Friedman; and W. H. Hutt, The Theory of Collective Bargaining, (Glencoe, 111.: The Free Press, 1954). | control of Henry C. Simons, ibid., pp. especially his Economics Free Society, previously noted. L, Proceedings, 1924, adelphia. This Canada, the payroll is centered in Phil¬ one Also our 17,000 employees. us is the fact that it important to requires no 'middle-man' accounting for In your p. for 5. a business, too, National the money they office organizes all the varying, widespread payroll information. savings ports, savings bond detail and control, stock by National purchase records and insurance controls. "Personnel taken from our own ranks is easily trained to produce prompt, accurate accounting records which permit tain an efficient us to for 70 yars' progress chines will pay for as save, then continue annual profit. Your man ma¬ themselves with near¬ will gladly show how much you can save—and why your operators will be happier. (See yellow pages of your write main¬ operation at all times." to us at phone book, Dayton »€«. or 9, Ohio.) U, *, *>Ar 'orrv "vxf • "We particularly like the original-print earnings record which provides analyzed Comptroller ;7|;';: ACCOUNTING MACMMIS 2, 3, 24. 5 See 6 AF ol our and SUN OIL COMPANY/ "Pioneering in petroleum detail for each of various deductions, statements for tax re¬ "Our and Capitalism, 4 us savings of 100%. part, 3 • save Considering our total in¬ $75,050, we enjoy an annual a year. vestment I simply cannot conceive of any tolerable or enduring order in which there exists widespread organization of workers along occupational, in¬ dustrial, functional lines." Ibid., p. 1. my annually/' 20th Free 2 "For : 19th and early Journal of Political Economy, March 1944, pp. 1-25. (Also reprinted in posthumous for , return 100% of investment bargaining and no mini¬ laws American wages wage j { THE NATIONAL CASH REGISTER COMPANY, 977 OFFICES IN 94 67 sable to thc other and t0 produc_ , my anH is the sociological. d industrial ^ . grew arP fnnpurt .. 1'* , ' bei^fit •'? of capitalistic production. Capital,Pai soring tnetical to each .s,f wages did not spring jn short, is the fruit of freedom is traceable to from the magnamimty of employ7 I„ ers- Ratner these high .wages sense, .here i, . d.,re. nf coer" .-J-.' .-These high wages did not j industrialized economy. This need is seen in other fields as well as ; the envy of the earth's peo- pl®s* mass-production v ..—~ j stimulate we dared to criticize the trade, union , * thereby encourage savings But if compulsion and freedom Cleveland 8 President James F. capital accumulation, so shall arg mutually exclusive, can we Lincoln says that by cooperating an ever-increasing oav that American trade'unionism to increase production, Lincoln standard of living for the Ameriwould by adherence to Electric employees average a can worker. The primary need of the principle of voluntarism and physical product per man almost low-wage "underdeveloped" the abandonment of the principle twice that of competing unionized country is not minimum wages of coercion9 I think so I"*"' concerns. As a result, Lincoln and trade unionism, which can : Thft beneflt could b(J manifested annual come later, but capital — tools, higher wages. The; ideology 8 average $4,Q0Q or $3,piant> and the;, industrial sinews 000 more than their organized and or COUNTRIES dayton % omio P AWIMQ JHACMiS . * j 3 CASH MGtSTiMS h) Financial Chronicle The Commercial and 66 . . Thursday, January 19, 1956 . (326) land and The Chesapeake . the raise from private The This offers a 1,711,000 kilowait$»V Approximately $48 million was spent: for con¬ struction- in 1955. This will be raised to an estimated $60 million in 1956. Still larger capital outlays are expected for 1957 and 1958. - capacity, In terms of new lp2,000-kilowatt unit will a - 000,000 its women on have 50,000,000 .capitalists the records dollar value, During the orders enough to provide commercial world industry aircraft of is years In ago. airlines for of transports spare dustries ' the all the entire commitments These parts. other of heavy industries which contracts with options plus these orders include firm era, they eight airlines for 99 DC-8 jet transports, for 10 included not more in the 1955 America have tabulations. continued at the aircraft builders of accepted the grave responsibility of assisting the national in government survival. the Our the implementation statesmen that air power is United second States rate air a have feel This power. policy demonstrated primary cannot its of arm of secure awarb-f defense and our or an for safe policy places a with a welcome burden of research, development and production on our industry. in the It is gratifying to us to be placed position, of contributing directly both the nation's pros¬ perity and its protection. I have firm faith in the sibility to our by heads views lems. and growing awareness of respon¬ Labor, management and govern¬ displayed increasing respect for each others an understanding for their separate prob¬ Development and continuation of such enlightened cooperation will prove to be the touchstone of and promising national outlook. a bright fogies only of the possibility and approximately the exceeding / / . products our I way know to the refuse v.: to horse and A:-'-." U. buggy face- realities, r•.//v= and A-*,]', how.to; describe; our£ present building ex plosion. I cause am fictittpus and* a stretching at the happy , 4hat I happen alter 1956. very - :. S.. Senator from,.Louisiana;:-' - J : */:/;/ •, from 52 to 39 cents ih less thah nine and years, as a 1955. The .national only a one even While I to cars chain is// three legs long stand if : or 1 / / "" reasonably certain that am - is cracked " ;; enhance- the financial our farmers, particu¬ will well-being, of larly the high Jeyels; of. million . Congress will "enact a farm program whiph with year of the weakened. 1955. Building-,' economic health cannot nancial very in strong as its weakest link;,' three-legged stool, our fi¬ as like pace. be has .resulted farm prices even while prices rise", threatens riot ' only American agriculture, but the. entire American economy. .; /■ to economy should which dropping are consumer in 1954, general one-half and seven belong urgently-needed revision of our farm program.,,The farpi price "squeeze," which has slashed the faVmer's share of the nation's market basket dollar Rudolph Eberstadt predicting another boom of / - 12% ahead of 1955. and the auto¬ some are such • „ Perhaps the most vital piece of legislative work fac¬ ing the second session of the 84th CongffeSs is; the 1956 year encouraging ALLEN J. ELLENDER. the opinions given by economists and industry, of . not asked to predict what will - better than the very excellent results of two be lation Alien J. Ellender small farmers, the other economic stool must not expect legis¬ alone to do the whole job. .;;^ "legs" of our . reached the past year. Announced plans by n&any~ ma jor vt Labor-and ferreting o'ut solving it, since these two segments of our economy ajre so dependent upon the'continuous flow of raw products the longer term trends. / v V from our farms. It is not only unfafr^but alsb basicMjy The recent apparent alput-face of the Russians at - unsound for the balance sheets bf labor and-Industry to show-a continued increase/while the farmer's share 6f the meeting of the foreign# ministers emphasized the the faith in the immediate future of our oyidOncek of ;* and economy . for America need to maintain efficiency and this its armed forces at appears in business will Also, there is no doubt that activity. their vast moderation. know credit and .The from end in a In prosperous is my hope and use fact, every- seems year element great resources danger to any economy the unbridled it will avoid speculation break us. ; ' in which- as can of only prices and production. I which history has - , As for the • legislative phase of what must be a twoeffort to solve our pressing agricultural prob¬ lems, it is my hope that the Congress will adopt a farm program aimed at achieving two specific goals. pronged ... excesses not in a sion-plagued 1930's would surely lead to the destruction of our way of life. Z A.;."."" we use political leadership is sound and that the pitfalls of pointed out to an wisely and with past, is the too over-optimistic am and belief that the people of America potential of disastrous for to be available.. ) should position to recommend. However, well-being should not blind labor management to the fact that they cannot long re¬ main strong while the farmer's pocketbook is shrinking. We have already had one disastrous experience with lop-sided economic growth. A repetition of the depres¬ take, I their own temporary further expansion a the believe that our As to wh&t course this much-needed cooperation to be translating itself into ample credit is available to finance exceedingly the American consumer^ dollar continues to shrink. peak spending. increased defense It country's well-being by all segments of the national population. ment have was shijp-building and ever.increasing an guilty . Too many people restraint is unknown. seams—then,* the companies for plant expansion are factual Additionally, ness the are - economic condition is that it is poor year a slower than were From many of the bankers of artificial/foundation, which will momentum and the demand for heavy steel products has are methods. called.old However, by midyear all of these industries had picked; up lot a The consume cyclical nature and had a is estimated to be new building, great The words "stop, look, and listen" are no longer in our vocabulary. Conservative and cautious advice is no longer heeded. Those of us who urge vigilance are Automo-; car A by people, days. catch the business upswing which began early in were orders Railroad consideration. homes, appliances, and the cuff, most of which \4 • steel, automobile parts; oil and gas, electric power, paper; and a variety of consumer goods enjoyed excellent busmen. / W From the standpoint of our own company, the year started out slowly, with the heavy steel products—piate' and structural shapes which we" manufacture, being in considerable over-supply. into Joneses." as mobile people Indicative of the caused unsound . than $1,266,806,000. more an companies. raised the company's backlog of commercial airliners to total value of set dislocation for particular/; 388, with a ■ biles, building (both private, public and corporate) reached new all-time./; peaks with the result that such in- < company as some industries and than $1,125,000,000 worth more alid 1955 year goods taken automobiles, our bought on who are trying "to keep up with Many of these purchases are mortgaged beyond their present- values, which, in sound economic thinking, spells disaster, and the tragic part of it is is •J'lV rarely of household . caused transports, throughout the 1955 • is majority changes in the type and quantity of litems needed for the military establishment, which in turn ;, best and our commercial service in made by 31 Douglas concluded 328 much air transportation as airliners just six just for the radical result months 12 received credit of we all-time record for the in respect to total national product and disposable income, several conflicting trends were apparent in the economy. Defense spending continued to decrease and there were ~ > V:'.; aircraft number / this to the hilt, and we have mistakenly and unsoundly mortgaged not only this generation but future genera¬ tions. It is frightening to read the statistics on how few purchases today are-paid for in cash. The soundness States, there EBERSTADT up capitalistic system would devour itself by its own prodigality. Practically everything we possess today is mortgaged that While airlift they will provide. alone And if keep we over unrestricted over-all American economy by its stature at year's end. During 1955 orders for new transports shattered all for the United They know that if us ican 7-W: demonstrated commercial ' With the added §take of in . lock, stbck, and barrel at a bankrupt bargain price. Lenin knew what he was talk¬ ing about when he predicted that given time the Amer¬ . The most logical sources is payrolls. RUDOLPH never appeared more time in our country's of , of "spendthrifthess" and this reckless waste, they spree the any growth We . or otherwise, A- G- EIam prodigal government, makes Bulganin and (the shadows of Stalin) laugh out loud our will be able to take President, Barium Steel Corporation histpry. Airline operators are demon¬ strating astute planning and man¬ agement in providing vital service to travelers and creating new business thrpugh thoughtful operations and exploitation of the potential. : ? : These operators have joined our Donald W. Douglas industry,yin wholehearted endorse¬ ment of the most Whiting and stimu• Jating innovation in the long and colorful history of travel. The day of commercial jet transportation is at hand. Within our time every major city on the face of the earth will be within less than a day's travel, one from the other. Only time will demonstrate what dramatic new markets this will open for the transportation :';/'\ Z'. 'v industry. 1956. - instead of just smile.; will be little room for socialism or communism. logical reason to maintain this feeling of confidence. The future of Continuing higher than 10,000,000. no strive for the success of their companies. to every I travel year Deal Fair unconscionable financial Khrushchev , was pessimism in evaluating our national prospects, as I see -them. We in the aircraft industry have air including ownership, these employes will gain new incentive/ stock regard, I count myself as exception. There is no room for assured at selves with ranks, the able and eneregtic men * own In this no the celerated rate. industry ind 40,000,000 or 45,- stockholders? new and W. DOUGLAS industry aircraft American will Where conceived in faith, developed on courage and is sustained by vision, so the people who comprise it are the type who are naturally optimistic about the prospects and outlook for the future. America's during the r to be a mere 5,000,009 while the most venturesome guess runs President, Douglas Aircraft Company, Inc. ; . obligations, individual stocks, but the most con- own now seems right within its DONALD continue . Admittedly, 50,- growth from equity financing. servative estimate • # Amaz- part a3 possible of the funds they a of Americans who plans accord¬ good, and the System is making ingly. . completely reliable statistics available on the. number no ahead, the expected load growth of the System indicates the need to add at least one large unit each year for some time. All in all, the 1956 outlook for the Middle South is business! history. 000,000 stockholders by 1965 is a large order.. There are Power of Cyrus s. Eaton need for 200,000-kilowatt unit at its Sterlington Station in northern Louisiana in 1958. Looking further addition . . 4 a . bright prospects in seeking as large V New Orleans Public Service Inc. in 1957. & Light Company contemplates the be installed by Louisiana all-time astronomical Thoughtless spending has always' basic industries with which I am as- >.£ turned out tp be a curse and always will be.' Anyone advocating the pay¬ sociated—railroading, iron ore, steel, coal, public utilities' and paint—all V ing of debts, balancing the budget, face a rosy future. In my view, they, Z or reducing needless expenditures, will be accused of unpardonable and like other industries, will find the, inexcusable heresy. To burden our¬ best assurance of realizing* .'their system at the end of World War IL Another 135,000kilowatt unit was brought into service in 1955, raising System capability to 2,165,000 kilowatts. comfortable peak over the 1955 peak of an Practicing such extrava¬ gances has reached such a momentum that an imaginary prosperity will ing economy' to keep pace with a rapidly increasing' population. The; generating capability or more and one-half times the capacity of the entire one at are criticized 766.000 kilowatts of new than debts for many, ingly, all signs point to even better , many years, but the philosophy; "I'll results in 1956, while the long-term outlook is for a continually expand- ;;> cry tomorrow," continues at an ac¬ completed companies System the 1954 and 1953 will height. books American c'0nsntJd^1loll1i;)r®r the Middle South . each party will endeavor year, give away" the other. Neither strongly recommend a reduction of unnecessary expenses—personal, public, or private, even though such 1955 has gone, into the as one of the best in year record continuation of this progress. expected the in System In v to "out subsidize" and "out one governmental assistance./ ing economic conditions of the Middle South has come a similar gain in the demand for electric energy. Recent system operations and budgeted future vides tangible evidence of the faith of w 1956 is election Since inevitably accompanies that ference and improv¬ increasing industrialization V - ambi¬ order vast quantities of growth capital it needs sources, free from the bureaucratic inter¬ in 1956. with Along Company and Ohio Railway Fifty million stockholders by 1965! That is the tious goal American industry ought to set itself in to Continuing development of these resources should result in increased industrial employment in the native labor. Middle South -Av-.r,"-"..r; President, Southern Commercial and Savings Bank, St. Louis, Missouri;. > ? • ; . :» ; ' ' to offer, such as ample fresh water community purposes; excellent air, and water transportation facilities; extensive oil gas reserves and mineral resources; and plentiful and industrial ' Chairman of the Board, the Middle South has for A. (** ELAM ••.•V't- EATON S. CYRUS ■ 64 Continued from page The first of these is will encourage a system of price supports which production of readily salable commodities Continued on page 68 Volume 183 Number 5460...The Commercial and Financial Chronicle Continued from to 65 page well as Union leaders Unionism: Voluntarism democracy, justice, and equity if they force Trade For member¬ hardly bespeak can The discipline as of Or Coercion? ..." organizational loyalty, ship esprit de corps, by demand¬ ing union and closed shop clauses. American Trade by lose and (327) unwilling workers into their ranks. Union Proclivity Monopoly Another instance of the coercion ■ principle unions' is in seen proclivity sometimes called darity." for the monopoly, "unity" Monopoly trade or "soli¬ involves to force prices above power the petitive prices, a power subject to ple against monoplies, we the Sherman monopoly power entails the coer¬ deprivation of consumers and monopoly laws, so forced government stops cive an uneconomic Monopoly, in of use short, the resources. To the protect proposed American other anti- vigorously trade unionists would have well as Continued peo¬ as on to sweep away certain cobwebs from their thinking; The "lump-of- work* theory would have to go. featherbedding and and .with; it / ■ ; the slowdown. The machine would have . - - h. be to viewed as wealth- ! a creator instead of a job-destroyer. •. Time studies, the thorny issue in" the Westinghouse strike,; would! be encouraged as instrument', <i"-f an pi/efficiency. Typographers would stop demandingvipay for setting /v; /• ^bogus/ *type./Bricklayers would '///Off drop daily \ quota/"' .restrictions:. u. . Musicians ciousness iC would drop the; spe-i of!"stand-by" musicians./ Painters/would < welcome spray jguns./.S And , . automation j- would neither be feared nor/used as an / ///??•/ . excuse for national' planning and a preduetipnrcutting 4-day,f 32-^ hour week. Thus, as the worker's marginal product-rises, his wages inevitably move in/the would direction. same * " , // ////',:/ . f For / another/ example of " the efficacy /of /voluntarism, let us view the case bership. statement voluntarism coercion made eminent is this trade a . of compulsory mem¬ That to superior is in seen by year unionist a so .as Charles Geddes, Chairman of the British Trades". Union Congress. Mr. Geddes said: / "I do not believe that the trade union movement in Great Britain live for very much longer on can the basis ef compulsion. people belong . to . . Must . starve or us whether they like our policies or not? Is that to be the future of the movement? No, I believe that trade upion card is an honor to a be conferred, not a badge which signifies that you got to do some¬ thing, whether-you like it or not. We want the right to exclude people from our union if neces¬ sary, and we cannot do that, on the basis of 'belong or starve.'" " This Geddes statement is in ob¬ vious disagreement with the prev¬ alent trade union opinion in the U. Much of Procter & Gamble's present success stems from research started This opinion is manifest in opposition to our so-called S. the "right-to-work" 18 In States. laws view of passed ten by years ago... and the future promises to follow the pattern same the Ameri¬ tradition of freedom, it seems incongruous that such a law as fright to work" was ever neces¬ can sary. During the past , duced five : As Judge-E. C. Nelson in last year's Santa Fe case,9 we. have the First Amendment guaranteeing "free¬ dom of assembly." Yet is com¬ America: A us two * the can no can toothpaste, a continuing program of product develop¬ gives Procter & Gamble the ability to ad¬ just to shampoo. A brand new occur. It is part and parcel conditions and new demands * a took ten of the Company's * success. * And Procter & Gamble has long made a prac¬ Each represents the final result planning, testing and re-testing they growth and progress—and in it lies the Com¬ pany's greatest promise for future some cases as tice of sharing its success with its employees- through Guaranteed Employment, Pension and over long period of time.. Profit-Sharing Plans and other benefits. union a job, how union logically force union a membership the on tion of the worker's cion their development in years or more. longer unfairly condition of his a new butter has also been added to the of research, ly, a prohibition of the employer's "yellow dog" contract. Now if the worker not to join a new ment Company's growing list of products. year, violated by compulsory membership? We have, deserved¬ erty a shortening, While they were all introduced within about his "life, liberty And, as¬ suredly, is not the worker's lib¬ the worker and property." guarantees employer new detergents and of peanut pulsory unionism consistent with free assembly? We have the fa¬ mous Fifth Amendment, which force new This Procter & Gamble intro- year, products to the housewives of new Texas reminded on or more is for the wrong surely then union. As same jqb. it late Procter coer¬ & Gamble employer, is wrong the Roosevelt said condi¬ If for the President in 1941 during the union shop struggle in the captive coal mines: "The government will never compel this 5% (of unor¬ ganized miners) to join the union by a government decree. That CRISCO FLUFFO • BIG OXYDOL • DASH • TOP PEANUT PINK • BUTTER DREFT JOY • GLEEM CREST • DUZ • • SPIC & SPAN TOP SALTED CASCADE / would be too much like the Hitler BIG PEANUTS IVORY • TIDE • FLAKES • • IVORY SOAP • CAMAY LILT • • methods toward labor." LAVA Apart from the incongruity of captive memberships, unions stand 9 Sandsberry Court, Amarillo, v. Santa Texas, Fe, Feb. 6, District 1954. • DRENE • PRELL • SHASTA CHEER BLUE SNOW *• IVORY P & G WHITE en¬ between merger Sheet and Tube equated to compulsion. com¬ the and Bethlehem Steel and Youngstown be can that Act untarism in action. 'To cooperate/ ' // have vast economic abuse. Unregulated is the principle of vol- wages 67 NAPHTHA • PIN-IT PARTY CURL a host page 69 Financial Chronicle The Commercial and €8 FRANK Continued from page 66 Business reached ; inter-economic necessary. The next Frank F. Elliott of use sales product .. ,(^ it tints and sales room salon in tones rival the and sterile W. E. Endter automobile an those in dress a appliances has kitchen of white given way to a galaxy of color which in itself is often the deciding factor in the sale of Such items. Hard-headed businessmen have not casually, com¬ the demand, years ago, for a for painting the exteriors of new houses, with the first practical two-coat system; arid followed that with the first one-coat house paint; Today they are developing bright, fresh colors and Synthetic vehicles that assure, longer-lasting beautiful finishes for everything inside grains, clear our handsome and stone colors functional protective Devoe chemists coatings and textures, metals—and based Devran epoxy resin. own for Whole opening in role on such BAYARD L. striking developed Southern new synthetics ing as 1955. winter The usefulness of Devran, up. The paint industry is assuming business; is now undeniably a it has the For to maintain competent research and departments. summer reliable Certainly, if we to closely fire-retardant finishes and the future for the paint a tries expanding is unlikely, the paint industry should not feel its effects to a serious extent. the paint industry is to reflect a the industry is bright. Even if there reasons curve than on the industry will follow "favorable side," if relationshp lof the end appearances of a product to its sales the fact that the American public for initial of States and; industry more along with 162 business of new Generally in¬ of Residential now added the 8,400 during the company 200,000th *customer, in less than six w same countries In hold these favorable a circumstances, a years. kilowatt-hour annual use be ness over hunderd we have sidering pause 12%. the steadily tical leap somewhat will be , consumers pansion which, trend of more in my view, will continue than two-a-week. its present fifty-sjx also election year, and years" to see when what on 'we effect/ adversely business.* E. S. Evans, Jr. affected The affect in fact that this is expansion plans any a now this country. population does reach an expected in 1970—and we passed the 165 million mark this past summer, with the birth of 12 million babies in the last three years alone—the market 200 prospects for the company's area include the encourag¬ ing number of new industries and present industry ex¬ the of political year under con¬ sideration; plans based upon .the anticipated capital expenditures and thef- continually growing market of changes. should not . favorable an elections may have After the busi- a and by political changes in 1956—or the possibility of poli¬ $29,157,065 for 12 months ending Nov. 30 represent¬ ing an increase of 8% over the same period in 1954. to some¬ However, I do not feel the business of add tremendous grown accustomed to eon^4" election years as sort of "economic expenditures to $69 million in the Gross revenue reached an all-time high should such actu¬ which momentum automobile happens to be outlook which the through had we we housing of 1955 literally carried these valleys of seasonal Ninteen - construction factors be fluctuation. Over $9 million was spent by Atlantic City Electric Co. new construction during the past year, bringing the Economic when that fluctuations The year. economy :: us cus¬ . to greater extent than in 1955. After a one expected tremendous The: increase Future Looks Bright continue should 5 . 2,876 kwh. past six years. business experience not normal might gain of 50,000 increased was what year. was EVANS, Jr. However, seasonal fluctuations prob¬ momentum did ally lines at new S. speaking, year economic On; corihected its electricity in the past 12 mouths color characteristically de- popu.r good reason to regard the future with ably will be felt to all, last for total other prospects. good through 1956. customers every There.Were Oct. '1 L. England is have E. expansionsare-. company tomers and Canada has also President, Evans Products Company ; than two each week week. use on. exceptionally rapid rate of and Canadian no potential, plus fcires to enhance the beauty of their homes at the time that they increase and protect their value. that "depression business," but rather the barometers the rate of in the time goes as an confidence. our This is not to infer conviction that the paint business ether a ENGLAND being added to the ; anticipate merchandising techniques, business recession, which in view of economy the United the area, constant addition to indus¬ waterproofing-type finishes, utilize fully modern experiencing order and flexibility. It is evident from the amount of foreign capital being invested in Canada that citizens of - try coming into southern New Jersey and greater all year use-of electric¬ ity. At the present "time new indus- B. more Her economic system and .institutions combine a* high degree of opportunity with .. product development continue even lation growth in recent years. picture of the area will still be brighter. The equalization of peaks is prob¬ ably attributed to the diversity of new produets such as quickdrying, easily applied, odorless and scrubbable paints; we .been which the world needs and will prob¬ resources ably need dicate that the 1956 economic market requirements with and if Despite the wheat problem Canada generally has the (system output) exceeded peak load, reached in August of 1955. Other new paint manufacturers once was, even in the Prairie economy, the effects decline in farm income cannot be regarded lightly. kind of peak electric demand research. become imperative for a Jersey had another notable year dur¬ the first time in company history the Possibly this is where the future of the paint industry lies. Technological developments /have been- so rapid that if of New th^ .plastics industry, and is swiftly becoming important factor in chemical an as Canadians vistas in adhesives, electrical insula¬ -new American related to keting problem, which has been aggravated by U. S. surplus disposal policies, and related closely to it a farm income problem. Though wheat is not as important view tion, laminates, plastics—even the tool and die industry are in this country and the United States after the high level of sales recently. Moreover, Canada has a wheat mar¬ 1956. however, is not limited to the protective coatings field alone. 1955 will be sustained1:"' There might*" easily be some slackening in the demand for houses and automobiles of •, growing appreciation for beautiful1 wood a ornamental "V;/,// < feel, therefore, that figures on market saturation are significant each year and the possibility of a better year is always with us if our promotional efforts are adequate. Certainly this is the outlook for both the valve and fitting and the plumbing and heating industry , But the demand is not for color alone. anticipated -.(with the unfortunate exception of grains f promises to remain strong. Investment programs are being stimu¬ lated by the favorable export prospects, by the growth less home, for manufacturing plants, trans¬ of every type, private and-public everywhere. year, year tinue to support a high level of consumer expenditures, and world demand for most of Canada's basic exports I facilities construction former-peak tion, but in the light of available information I see no major slump in the immediate future. With technology, moving so much more rapidly today than it ever has before, new products quickly obsolete those in the hands of consumers thereby stimulating the active replacement market that is keeping the American economy moving., Intelligent sales promotion is the spark that is neces¬ sary now to keep our markets expanding. And since everything that is consumed has to be produced, full employment will provide the dollars for continued buying. answered quicker and better method the - including the of 1953 when it/ $24.4. billion.* An upturn was /• previous any may, of course, be temporary or fluctuating declines in some lines of the nation's industrial produc¬ Our research chemists at Devoe & Raynolds outside $26 billion in 1955, over which is substantially more than in There turn puts new pressures on research. or uct will be is equally for/1956 The Gross National Prod¬ reduced. new motional efforts. plicated their production, inventory and distribution problems. The driving force is their customers'—the result of an urge for something "different." We now have a competitive suitation which often makes finish and color the only obvious difference between similar products. This chain reaction—consumer demand-tosales outlet-to-manufacturer-to-industry suppliers — in portation employment - black—or white. The was very of the domestic market, and by the .rapid rate of tech¬ private ..bath, toilet or running water. More than 9,000,000 units trhd only cold .piped water running inside nological progress. Also important is the fact that work the structure, biped water outside the "structure or no on the St. Lawrence Seaway is now proceeding;- and piped running water at all. More than 8,000,000 dwell¬ "that the-way has finally been opened for the con¬ struction of the pipeline which, will give Peace River ings had no private toilets. Adding'farm-dwellings to this picture would, obviously, multiply these figures ""natural gas an outlet. " many times over. '" / I do not wish to suggest that the Canadian business It is clear that the potential of the plumbing and picture is all good with nothing but cleaf weather heating modernization market is fantastically good. The ahead. Some of the manufacturing industries are still industry's success in tapping that market in my opinion v faced with real difficulty and we cannot assume, that however, will be measured in terms of its own pro¬ the rate of economic expansion which characterized most spread into many fields where the public heretofore could have its choice of any color only so as of evidence easily offset any continuing dip in new residential provides further economic insurance for plumbing and heating manufacturers and dealers." The United States Census of 1950 showed that 2,548,000 nonfarm dwelling upits were dilapidated and without a has long production constituted a record, new high ground, and un¬ employment- which had become -a<* problem last winter, was sharply construction, stimulate to . nadian ( could ^color as a feature of' consumer a readily hopeful—on the basis of all present indications that this record will be The been Today's largest in the paint industry's history and we at Devoe & Raynolds are a has home, even in those ofpnore .modest "dtSigh'r >■alone/the business outlook for the contractor-builder doOs not "find"4" lushomes-: yearlymonths of 1956 is bright. If weather conditions are reasonably marketable unless they are equipped with a H. L. Enman second bath. The medium and higher priced homes not satisfactory, the problem of winter employment should not be nearly so severe as it was a only include a second bath but now frequently feature a bathroom for every bedroom and additional comfort year ago. And total production for the first half of 1956 at least should be at a new record high. Growth of pop¬ facilities adjoining basement recreation rooms. ulation and of average wages and salaries should con¬ An almost unlimited modernization market, which in each than ever chandising value as well as their prime function; prevention of rust, rot or spalling. Sales volume- last year was the „ outlook close a . is linked to that of joying broader fields of application, but more before are being used for their mer¬ ■' j was general industry! in a more definite manner than at any time in the past. Protective finishes are not only en¬ 1,956. * The to ing phase of our business despite the fact that home' expected at the beginning of the building declined from a rate of 1,300,OliO/iew residential year, but the surge forward which starts in the third quarter-of 1955 to a rate -of fewef actually occurred was beyond the; than 1,250,000 starts during the last-three mpnths of the year. The basis for such optimism stems-from thg-jecen^'forecasts of the most sanguine. '/v., but well-established trend toward the ^ectmd:bathroom On the basis of current momentum Raynolds Company, Inc. Division of the Chemical, Paint & Metallurgical Dept., ; Mcrritt-Chapman & Scott Corp. in , optimistic in the plumbijig and heat¬ ENDTER President, Devoe & exceeded , substantial this drawing just year reached : expansion, both in indus-'. try and In public works, the valve and fitting industry, -ihayi- logically anticipate another prosperous year. will lead to disaster. of the paint industry The good one for Canada, more than fulfilling the expecta¬ tions which were generally held at its beginning. Ca¬ and With ENMAN President, The Bank of Nova Scotia, Toronto, Canada continued American agriculture of its fair nation's economic health. Any other course The future II. L. ac¬ flood control new out the nation. assure E. works Public months. including highway spending is going something finally is- being done in a big way about providing additional school facilities through¬ up cooperation phase of our attack with a concentrated effort by W. 20,000 kw generating unit to serve process steam and by-product electricity to DuPont Chambers Works. In January, 1955, we added 75,000 kw to provide for growth. We plan to spend over $14 million for new construc¬ tion during 1956. this year, labor, industry, and agriculture to determine the cause today's "price spread," and must be followed by a this spread, eliminate the iarm share of the equipment and and reclamation dams will be started realistic effort to reduce and 12 tivities of squeeze, plants new of nearly $40 billion for 1955. indication that industry will invest even , ,, . . for rate begin must ills farm on provide electric power for future expansion, the has announced a new 75,000 kw turbo-generat¬ ing unit at its Deepwater Plant which will be completed early in T958. In addition, we are constructing a new heavily in capital goods during 1956. Large builders predict an average increase of 10% in private non¬ residential construction during the more effective method to be placed farmers to curtail their productive capacity, place some of it in reserve, and increase the fertility of these unused acres, we can not only help reduce our surpluses, but we can also assure ourselves of additional, high-quality farm¬ ing capacity for the times when all-out production be¬ permitting part of our "farm factories in standby status. By compensating our of comes spending record a There is every surplus; we must devise an of times To F. ELLIOTT President, Crane Co. is a ready market, such as high-quality cotton and wheat, to name only two. The second is some form of a soil fertility bank. Uur farmers must be able to curtail their production during is Thursday, January 19, 1956 . company •—products for which there A . . (328) all, million if our persons potential here certainly justifies continued Continued expansion. on page 70 Number 5460 Volume 183 t Continued .from page The Commercial and Financial Chronicle ... 67 - • • ■ & day. 380. steel plants and kept self.12. Joint monopoly is feasible pliance of businessmen are for¬ out nearly two months." I whenever the affected demand for midable. - The Taft-Hartley law submit therefore that the power the good or service is inelastic may ban secondary boycotts and to< shut off, the labor supply of enough to permit the shifting of sympathy strikes but it is a brave ah Industry at a stroke-is appar¬ added wage' eosts-to consumers. and perhaps foolhardy employer ently the power to cut off a na- Such a situation is common in Who will seek enforcement *3 sab¬ Itfom from Its livelihood, to starve the milk-delivery, laundry, dry- otage and sags in workmanship it, and, in short, to hold- it for: cleaning, glazing, and building -are also illegal but difficult to ransom. construction, fields. While it is prove. • ; : ^ In last year's Louisville The legalization of private co¬ true that in 1945 the Supreme and Nashville and Southern Bell ruled that ercion is seen perhaps in a more Court monopolistic Telephone strikes trains were de¬ pernicious form of monopoly — price-fixing is legal only if im¬ railed and power lines, torn down. posed by the union alone, the Slowdowns, joint monopoly, sometimes called however, are legal, "joint labor-management commit¬ ruling ignores the easy out of cor¬ according to this year's U. 3- Court porations of accepting the union tees" or "joint boards" but more' of Appeals 2 to 1 ruling of leg¬ suggestion of joint monopoly, frequently simply a collusive rap¬ alized "harassment" in the Per¬ saying they were "forced" to ac¬ port between two regional or na- cept (which oftentimes is true), sonal Products Co. case. This in t i o n a 1 monopolistic bargaining h The weapons of coercion in the Continued on page 72 units to exact tribute from the union arsenal for forcing comone. V$:;V them American Tiade Unionism: Voluntarism (329) or . and of corporate practices even indi¬ rectly constituting collusion or re¬ straint of trade. But ♦ ' , the with; \ Norris-LaGuardia Acts, i; said: the trade unions from anti-monopoly statutes and ■legalized, if not encouraged, indus¬ try-wide and trade-wide unions .the a of the •Court the all to abuses in and monopolistic exposed union words the in dangers the of to -' the raw could have production page. and monopoly. "Food, enemy a host of practices. As result, the American people are bargaining other ; the public safety-Hall will be ^exempted and come ping, housing, have we will materials, ship¬ the public health", dan¬ gerously affected. Saicl Defense Secretary Lovett of the steel strike the -Korean War: "No during and Clayton distress American people." Of the railway strike in 1946, President Truman have as so crippled our has this work stop¬ • No form of bombing could taken out of For production i.e., consumer, in most (and ironically) 13 There frequently the worker him¬ 12 This Ibid., point is developed by are also legal loopholes in th3 secondary boycott ban cargo" clauses in union Simons. 2 ff. p. such "hot as contracts. ' Supreme Hutcheson decision; of 1941: "So long as a union acts in its -self-interest, and does not com¬ bine with licit and to be non-labor the illicit the groups, . . distinguished by not are . judg¬ any ment regarding/ the wisdom or ^unwisdom, the Tightness or wrongthe selfishness ness, or unselfish¬ of which the par¬ of the end ness I ^ ticular union activities, means." io f •; - - the are - trThis philosophy is clear. Unions to be the sole arbiters in their are problems. The affected ^economic management, unorganized work¬ ers, union membership minorities, stockholders, consumers, apd gen¬ eral public are to stand aside and ai trust in, the wisdom and good in¬ K tentions of the labor leaders. Will ■-1 'ti not such sweeping license lead to ".i .the same headiness found jn 19th Century trust" operators' ©f "the Unions . V XT cry public be damned?" Legal Monopolies as Organized discrimina- labor's lory but legal monopoly enables unions to commit all the abuses from which trusts and cartels are justly prohibited. On this score, Thurman Arnold, then Assistant Attorney General under the Roosevelt Administration, charged before Congressional a Commit¬ tee in March, 1942, that the Team¬ sters and the "'adopting the building trades the that had con¬ Court demned in the were tactics same Supreme of the Alumi¬ case Company of America—divid¬ num ing territories where goods could be sold, erecting protective tariffs and creating condition of scarcity." around communities, a Union monopolies are local, re¬ gional, and national. Local mo¬ nopolies frequently restrict their ranks to supply For a -J. prices. of age average monopoly of case in New York lence be of violence out-of-state of seen Local in 807 City, which by vio¬ threats or drivers can Teamsters trucks to at ...... the Holland Tunnel extorted $9.42 for each large truck and $8.41 . for each small truck - city. When Local 807 with of violation entering the was charged the Federal Has this Anti-Racketeering * preme Act, the SuCourt again exempted la¬ Justice Stone dissented: "Such :can if valid, common law robbery an innocent would render -For National labor monopolies are industry-wide bargaining, which can lead to paralyzing industry-wide strikes. This happened • ^railroad year. last dosed Eastern and Gulf L. Lewis of strikes: gory, Acthar (A.C.T.H. : : faced with or a product p,on-food cate¬ perhaps the Armour research and de¬ velopment approach will help you find the best solution. In any event, it will pay you to ASK ARMOUR. research has also made many one ports. ARMOUR AND COMPANY of his "Our economy i3 gradually being stagnated. As the days progress, tonnage will go off the railroads, factories will close, " - -ARMOUR Beef 10 312 « curled - T.'\ Armour .'i problem in either the food upholstery, leather products and fertilizers. : • - It ha? r as other life-saving phar¬ Next time you are divergent fields. glycerine, many experience, as recently Spring's dock strike which ■Said John coal maceuticals. the wealth of experience ammonia, developments such Armour) and you example, chemicals, adhesives, coated been U. S. os packers, hair for , "in Britain's dock and strikes Ihis on abrasives, in tant Company is best-known as one Armour Has to offer in many pastime."11 .evidenced draw contributions to medicine, through impor¬ occurred to you: Even though of 'the nation's heading meat an answer, ever Armour and bor units from the law of the land. - > Product Problem? painters is 60, in the country whole, 55. The power of a local the squeeze higher exact example, the N. Y. as to newcomers and U. S. 219. 11 315 U. S. 521. Lamb icals • General Offices AND COMPANY makes more than Veal and Pork Coated Abrasives • • Smoked Meats • Flash Frozen Meats • Curled Hair • Glycerine • Chicago 9, Illinois • 2,000 products for homes, farms and industry Canned Foods • Sausage • Butter • Eggs • Cheese and Poultry • Lard and Shortenings • Adhesives • Ammonia • Chem¬ Industrial and Household Soaps • Pharmaceuticals • Veterinary Medicines • Leather • Wdol • Fertilizer • Animal Feed Ingredients v 70 The Commercial and Financial Chronicle (330) Continued jrom page some as of our own will inflation force postponement '^Utilization time. (2) new the This un¬ first half of some M. basic indicators such as and of as Frank new ones. Prospects a in manufacturers' powerful impetus had to i high-level employment increasing purchasing power buy better goods and services. tained a business splendid year in a ninth products Ten years from across now, RCA will be doing business at of the electronics a year. industry has doubled while the Gross National Product has increased by only 35%. 1964, the value of electronics should be more than triple its 1950 value while the Gross National Product may not have quite doubled. Many facts lead to our that assurance the growth of electronics will continue to speed ahead in the expand¬ ing American business economy. In ten years, our popu¬ lation important characteristic will have alone represents increased a by 26 million ent Wisconsin and Arkansas. is that the rapid upsurge of business in 1955 brought year economy constantly in mind by leaders in banking, business, and materials in sector, business and financial leaders, as optimism evidenced by bankers at this stage of the business boom implies that the legitimate needs for credit on the part of ernment, and business, gov¬ healthy and sus¬ consumers will be met. A tained flow of credit into production and consumption is essential to the economic well-being of the country. But cautious optimism also implies that bankers will scru¬ a i'j < In the offing products and faculties of seen we is an services their dreams that and new more improved elec¬ substantial reason impressive of array electronic that of yesterday tomorrow become will bring twice as realities, even and greater Product Leaders as black-and-white and as trend cernable of only as ->•> • potential billion dollar a fully apparent that was 1956 sales, output and lower prices. year the RCA our Victor Television distributors will sell whatever quantity of black- general idea of a proposed stepped up plan to produce about our we color receivers in the first half of 1956 in the last half of 1955. many produced Public in color is being sparked by heavy programming schedules—particularly National Broadcasting Company which interest increases in those the of color its Fall five-fold schedule over the previous ample to warrant the volume purchase of color television receivers by the public. We propose to build color TV receivers in vol¬ ume and to promote volume sales. Color year. entertainment is Continued High and heavy sales of radios were Fidelity experienced in 1955 as consumers purchased approximately 13,000,000 receivers, bringing to more than 125,000,000 the number of sets in use. Introduction by the RCA Division clock of outstanding an virtually radios, breakable plastic Victor Radio and "Victrola" new line of portables and all of "impact" them cases, packaged in nonresponsible for a was tremendous increase in RCA radio sales volume. Another significant factor was the continued boom high fidelity music reproduction systems. With the industry reaching an estimated $50,000,000 in sales of high fidelity, RCA gained an increasing percentage of the expanding market with the successful merchandising of a complete line of assembled high fidelity instru¬ ments ranging in price from $69.95 to $1,600. in Phonograph Records During the coming year, the record industry will con¬ tinue advances it has made for the past ten years. Sales should ing television marked a increase because of the greater appreciation on the part of the public for better music, higher quality records and more at¬ tractive packaging of records. and Price reductions, inaugurated by RCA Victor at the 1955, also are having a striking impact on the of start industry, justifying the* threshold of its our belief that the industry is on greatest period of expansion. These price reductions broadened the base of the industry by making to possible it for more people than ever before buy and to enjoy good records. factor key in the expansion increasing interest of the public in fidelity music. every is the rapidly phase of high Pacing the growth of the industry, RCA Victor has new merchandising techniques, designed to make records more easily available to all potential customers. Tl^ese techniques include our Store Moderni¬ zation Program which encourages dealers to re-style introduced :their Layout at a price they can afford; Personal Music Service Plan which assures the dealer of a sale and a profit — even on merchandise temporarily out of stock —by giving the customer direct-from-factory delivery; and the Gift Certificate Program. We have also worked broaden the market for records in supermarkets, outlets by opening up new drug and variety stores, others. Government Activities re¬ use of new electronic products and services for in¬ dustrial purposes. The end of 1955 finds sales to industry and government rapidly closing the gap of dollar-volume ""TZGirfrT show acceptance be expected in color major importance that first became disa few years ago continued in the increas¬ wiMfriV "Victrola" Phonographs Radios, among may ceivers, industrial TV, TV transmitting equipment, elec¬ tron tubes and components, microwave relay systems, military electronic apparatus, radio sets, "Victrola" phon¬ ographs and high fidelity instruments, and records. The replacement market also should be particularly good, and service operations, including installation and main¬ tenance of products, should attain record dollar volume. A us color TV production, were to Outstanding sales volume in 1956 such fields closed, it mass give of retail ; 1955 Another popu¬ achievements. : notwithstanding. will continue to produce rate - speak well for the creative today's scientists and engineers. We have believe , and-white receivers necessary to satisfy public demand. a good business by exercising prudence and moderation in their daily affairs. In the public sector, it is essential that our fiscal and monetary authorities maintain a high sense of alertness in adjusting policies to the rapidly unfolding business situation. advanced - Michigan, in other industries. that the consumers, can contribute to the continuation of cautious Indiana, industry is the ability new ways of harnessing the electron to assist in all kinds of jobs now done by other means The sum total of these de¬ crucial period for decision-making in both the private and public sectors of the economy. The Illinois, for confidence in the future of this and residential construction. as This of scientists to find economy is ooerating very close to Fred F. Florence capacity. At the same time, however, signs of weakness have begun to emerge in certain key areas—notably automobile sales the private of lation too, can be customers for tronic products. And an even sion must be kept well markets Virtually all of these people, and the rest of the to a point where the dangers of both inflation and reces¬ In combined people. market equal in size to the pres¬ new date in the velopments implies By the end of of the business situation at this early scarce than of Electronics According to our surveys, the growth of the elec¬ industry will continue to be more rapid than most other industriels. For example, since 1950, the value business outlook. means mer¬ tronics of economic growth, but in view of the high level activity and the lessons of past experience, a cautious tone is injected into their discussions of the months, which did as successive the rate of at least two billion dollars business and 1955, the country and year, RCA sales at¬ record high, with the total passing the billionthe For our dollar mark for the first time. year Labor more mean thousands of RCA suppliers and the thousands of chandisers who sell abroad. As boosted continued for personal income consumers RCA per¬ begins, optimism tempered with cau¬ tion is the watchword of the banking fraternity. Bankers are optimistic concerning the potentialities for another increasingly and-sold «"*'£• upwards of 200,000 color receivers. Color will be an important part of our sales and profit picture—while we $175 million in the phases of electronics, including radio and television, as the sign of an expanding and more vigorous industry in which RCA proposes to continue in a leading role. As the year 1956 recent Folsom For its part, the Radio Corporation of America wel¬ the trend toward higher quality products in all President, American Bankers Association government. have become M. comes President, Republic National Bank of Dallas the y Division will manufacture and (7) The nation is experiencing an expanding economy stimulating higher standards of living at virtually all levels of the population. FRED F. FLORENCE new Us-f.i During the coming "billion much as Faster Growth most manufactured be the first big year of color, production and To tix months. The will business (6) already granted, with residential construction only slightly below 1955. The direct and indirect benefits from this work will go far to offset the weak spots in the economy of this section. T Generally speaking, we expect a good year, perhaps as good as 1955, but with some leveling off in the last cf a TV pointing to year. create vast 1956, mits ) Division baby. J (5) New products and production techniques, plus competitive stimulation, will expand old markets and given the closest attention in all future planning. This area will undoubtely experience a record year inon 'W* - to over-all industrial progress. commodity prices and con¬ in commercial and industrial construction vision Color television is with trend of public prefer¬ destined to boost color (4) Large-scale orders, already hands, may be expected to provide downward. Also, com¬ petition continues unusually keen, and the cost of doing business is still rising without an accompanying increase in the price of goods sold. These factors will present a real challenge to business management and must be 1956 300,000 and-white Retailers have experienced their biggest Christ¬ in history and this heavy buying appears destined to carry over into the first quarter of 1956 to give the year a fast start. debt are beginning to turn sumer , (3) perhaps longer. However, the general trend is less emphatically favorable than a few months ago and Fleming all-time record an account for may mas and Sam This coming year opens, we into forward side, black-and-white television TV, but almost single-handedly we have continued to lead the way in color^-which is the brightest hope the industry ever had, the phenomenal progress of black- appears sets find the momentum of business activity so strong that it will undoubtedly carry a On the entertainment Not only has RCA paced the field in black-and-white dollar baby" well ahead of expecta¬ tions. In fact, retail sales of color government. As 1955 set television into the status of precedented prosperity has taken place under the driving force of free enterprise and with no additional stimulation provided by government. It confounds the proponents and ad¬ vocates of the various types of isms in pur¬ receiver production in 1955 set Color Television following significant facts an exceptionally bright out¬ .for the electronics industry, ence remarkable sta¬ years new (1) Customer preference for qual¬ ity products is bringing higherpriced items into the position of merchandise leaders, thus adding substantially to dollar volume. turned out to be the best three in to of $11 billion in sales: bility in the purchasing value of the dollar which has fluctuated less than 1% advances economy which in record. a non-entertainment million receivers. look Bank, Nashville, Tenn. continued to exist for impressive headway in 1955, and should ex¬ pand to an even greater extent during the coming year. It is providing electronic "eyes" to many sections of industry and is proving to be an effective tool in manu¬ facturing, education and medicine. The Total value of goods and services pro¬ duced increased 9%, or over $32 billion, over 1954 and personal income 61/2%, or nearly $19 billion. There has on Closed-circuit television poses made high levels. FLEMING all accounts, 1955 has By year rated areas of endeavor. point to will continue to manufacture products utilizing so-called waste wood, and are seriously considering expanding the utilization of this wood. Over the past 12 months, we have greatly enlarged our researcK'department along this line,1, ; * an all-time record of 8,units, representing a retail dollar volume of nearly $2 billion. Of this total, the RCA Victor Tele¬ , will be considerably greater President, Third National Further acceleration appears assured in 1956 in "elec- tional 12.7 square feet feet per person in 1955; , is geared to an even increased SAM M. past and meet new situations with good compared with revenues from communi¬ home entertainment. vtronizing'Nproduction techniques, inventory control, food inspection and protection, military equipment, scientific research, biological explorations and other widely sepa¬ hardwon and ingenuity. sense . as American industry — including radio-television and electronics — one of the greatest quality markets in history as the present excellent state of the na..••••- in 1956; we, as a company, i the : Business trends and yardsticks across the nation indi¬ has increased from of waste wood apply we cate that 1956 will present to most segments of in 1949, to 30 square production this year the if succeed can President, Radio Corporation of America products field, the outlook continues to that production has been ex¬ panded tremendously since the war. Plywood consump¬ and treading the narrow ground between without slipping off in either FRANK M. FOLSOM of some scheduled In the wood for example, We of lessons common be good, despite the fact per person in recession and direction. nroiects tion. and the American people, providing that we successful are particular fields of acuv- ity are concerned, it appears that all railroad rolling stock, special equipment and supply business will con¬ tinue at a good pace through 1956 and into. 1957. Many projects, scheduled for the coming year, may necessarily have to be carried over into 1957 because the continued demand for steel has created steel shortages "n" doubtedly cations and economy cession in the foreseeable future. Insofar differential loan the that expansion, and with * this potential market there seems little possibility of a major re¬ this With before us, applications carefully in order to separate speculative and overly optimistic ventures from those are soundly based. 1956 can well be the best year ever for the American tinize 68; Thursday, January 19, 1958 ... Government to have the an work for important year-end the effect Armed on RCA Forces continued operations with backlog of government orders standing approximately $275,000,000. A total of $220,000,000 government contracts was completed during the year. at in The RCA Armed Service Forces Company continued to work with the world, installing and maintaining electronic equipment produced by RCA for the personnel around One of the most important such operation of the electronic apparatus government. activities is the Continued 'J, on page 72 Volume 183 Number 5460;.. The Commercial and Financial Chronicle (331) Continued Weston Adams Adds 69 page (Special to The Financial Chronicle) BOSTON, Archer is Mass. Frank — with connected now W. Weston W. Adams & Co., 55 Unionism: Voluntarism Kilby Street, members of the New York and Boston Stock Or Coercion? Archer ........ > . illogical ruling, inasmuch permits A. E. Aub Adds (Special to The Financial Chronicle) ' American Trade an With Coffin & Burr (Special to The Financial Chronicle) from full-time for pay as was Exchanges. Mr. previously with Har- J • p- a dissenting, said not -work time. Yet curious alized union ^ideology ' can¬ •.. . L. B. Schwinn & Co* CINCINNATI, Ohio —A. Edgar the Burr, Incorpo¬ Street, members William T. Robbins With Aub, Jr. is (Special to The Financial Chronicle) with A. E. Aub & now CLEVELAND, Ohio—William T. Co., Fifth Third Bank Building. Robbins With Benj. Bartlett CINCINNATI, become associated Co., Union Commerce (Special to The Financial Chronicle) | has with L. B. Schwinn & Stock Exchange. Ohio—Bruce R. Building, members of the Midwest Stock Exchange. Mr. Anthony J. Davies has become affiliated with Robbins Zachar is with Hamilton Manage¬ Benj. D. Bartlett & Co., 313 Vine Saunders, ment Street, members of the New York past and Cincinnati Stock vestment business in Cleveland. — Corporation, 127 Fremont Street. Exchanges. he has recently Stiver & conducted „ been Co. ,p '$ & iifi »fe>& , s-. \/„ -»■v < :-yJik$L .sv. / the own his in¬ '•'• > ♦; Jl «4y!7, :M&. ilh { - ' ^V^.'-v/'V %y v,' <>?<»", ; ;j fliPl :3£ ~ .j % ' ' \j our of leg¬ * Perhaps the greatest source of coercion arid violence in-our in¬ dustrial relations. is Hhe line.:-The Amendments / shall. person picket Fifth; and (Fourteenth life, liberty, -JH provide;£that ^."no or the due and law." Time involuntarily idle lines, usually accomby threats of violence or picket panied violence itself. In this ai Mrl™:N f';-i § fjjp have been made by ■ ;>f| again, however, non-strikers of process N » be deprived of property without v; . . f\ year's Kohler. strike bodily injury was by non-strikers, one of sustained whom later Circle situation Guard eight by died. In Perfect had persons gunfire. been Unions freedom wounded claim only of expression. To picket one that extension an extent that this argument is needed Through the consolidation of various important indus¬ trial enterprises and their subsequent prudent manage¬ ment, the Penn-Texas family has achieved national importance. Assets have risen from less than $5,000,000 National called into action, after was picketing is merely of the the for were few should be or a the in 1950 to the valid, union to $125,000,000 express itself. More than this spell strongarm tactics and intimidation and should | § final of area coercion the planned, with the result that multiple activities of the organization supplement and balance each other. This has benefits to brought multiple employees, to communities and to the shareholders. per annum. here is the PENN-TEXAS family we wish them a happy peaceful marriage, impervious y/sjj&ag § § § I and the CIO are a couple, and rancor «. at the rate of strength from each other. Growth f reunited AFL to are now new I want to treat in this paper is political- coercion. Now that the and $108,000,000 today. Sales, which J Unionism and Political Coercion The than units to draw I ' f be banned, or else our Rights becomes a mockery. Bill of more only $6,000,000 in 1950, Vigorous policies have enabled the various Perm-Texas meanwhile has been well As power. view the f temptations of object lesson, the organization might I an labor new fate of its brother I I or- ganization in Argentina, the General Confederation of Labor. Will- , | f INDUSTRIAL PRATT & WHITNEY CO., INC.: A leading producer of the machine tools that are basic to Established more mass For 78 years the undisputed leader the manufacture of heavy > production. than 90 years ago. < fully w BROWNHOIST CORPORATION: did organized labor there build up their own political boss. They were his Peronistas, loyal in LIBERTY PRODUCTS V CORPORATION: Important manufacturer of aircraft parts. materials-handling equipment. and militant. But they had created Frankenstein a snuffed st m o n their out who e r freedom. Now of the Peronista labor lead¬ in jail. Similarly did the many are ers British trade unions seek political in power the through their ism The British and of form socialism No POTTER & JOHNSTON CO.: Manufacturer of component parts for jet aircraft. - Manufacturer of automatic turret lathes. heavy castings for industry. coercion. state trades unions tried failed. CHANDLER-EVANS DIVISION: Social¬ party. own unlimited is ELYRIA FOUNDRY: A gray iron foundry which produces longer British trades unions avid it the are on na¬ tionalization. The of new Federation American Labor and Congress of trial Organization structive Indus¬ be can a con¬ dedicated agency, to freedom terial can and spiritual and ma¬ well-being for the Ameri¬ workers. * THE CRESCENT CO. INC.: "QUICK-WAY" TRUCK Manufacturer of insulated wire and cable SHOVEL COMPANY: for the automotive and electronics industries. Manufacturer of truck-mounted power shovels for road building, etc. First in its field, and a leader for more than 20 years. But if diverted from COLT'S PATENT FIREARMS MANUFACTURING CO.: Famous producer of Colt's revolvers. this purpose, it has all the makings of a powerful political machine— 66,000 locals in 150 unions combined in national amal¬ gamation. The leaders of the AFL a super and CIO are economically and politically potent. Yet with power goes responsibility. "Which will prevail—responsibility or power, voluntarism or Voluntarism is coercion? or labor's choice. crucial. If the Simons' thesis answer of — Operates important facilities in the Owns 109 wells CORPORATIONS: Owners and operators of inter-continental merchant ships. is incompatibility Further information about the Penn-Texas family of companies may of both. Thomson, McKinnon (Special to The Financial Chronicle) ATLANTA, Ga. —Clifford An¬ derson has become associated with Thomson & McKinnon, Healey Building. A COKE be obtained by writing Secretary. to the company PENNSYLVANIA COAL With gas is coercion, capitalism and coercive trade unionism may well resolve itself the disappearance producing oil and in six Texas counties. of in SEASPLENDOR STEAMSHIP AND GAS CORPORATION: this decision SAXON, SEABORNE A TEX-PENN OIL DIVISION: Port of New York. coercion The BAYWAY TERMINAL : Operator of bituminous coal mines in Pennsylvania. Ill Broadway, New York 6, N.Y. "',Ap<4/'4'9 with. In - same the/^ruling Jdits Boston to & State BOSTON, Mass. . coercion.;v^l.^/J.5:^>^ y.£ t l employee an and strike cat cthe of the J°lnS rirst aoslon * Danaher, . 60 Marjorie G. added (Special to The Financial Chronicle) special to the financial chronicle) BOSTON, Mass. — Richard W. tion while ^compelling "an em--Clark is now with First Boston pi oyer to pay for services clearly Corporation, 75 Federal Street, Judge Coffin rated, nosfon injurious acts and disrupt produc- , of — been With Hamilton Managem't it Is it logical to permit workers to stall and loaf, commit ^rendered? staff has ris, Upham & Co. part- time work. not BOSTON, Mass. Clifford 71 - 72 The Commercial and Financial Chronicle (332) i j - Continued from page 70 ♦ used Air Florida. Base, Force ... markets foreign in excellent year of sales. an and the Far East. , all phases of communications, Sales included virtually with microwave increasing accent on television and an Radar sales also were stepped up, and radio sets, "Victrola" phonographs and records moved ahead satisfactorily. Mounting activities were reported by RCA associated companies in 13 countries. systems. E. FORSTER ALBERT The production World-wide chemicals and allied products is of terest and in 1956 for the During the current year the in¬ expected to reach another all-time high successive fifth should crease year. 4%, about to amount in 'have just completed in which sales the level of above sales were than 20% While 1954. our will 5% exceed not The 1955. over gain will reflect in some measure expanded capacities in both new and old products. U. industrial S. production has moved up in virtually a straight line since the fourth quarter of 1954. The probabilities duction are that industrial will remain of A. E. Forgter movement production should provide an level for 1956 about 3% above the 1955 average. average A rise of this extent would almost equal the past long- • . of-general prosperity seems production. During times of peace, we cannot jjxilecf-coll»Ie wlt,h the large gain in industrial production of TSS5 to be security-consciousness toirnake-1956 duplicated except during the first year of revival from e ?s "c^* sme L, Frtfrrf the sales viewpoint, lyao ap-' Capital expenditures of industry probably will show1' aji increase of more than 10% in 1956. This favorable reflects the continued trend in the future. confidence of businessmen The rectly 1956 United States. construction. outlook for not industries that served are di¬ in automobile production was We supply materials for lacquers and for other auto¬ motive finishes.« Certain branches of the textile In their will most comes. see larger a the budgets for personal life spite of the recent gains in corporate inventories, are low in terms of sales and the level of While installment credit has been rising we but this type men are of of credit in gain of 1955. 1956 marked 1956 realistically and' with This should tend to limit the that excesses business correction. would call 4 is Business¬ approaching degree of caution. tion the for term program of , as CLYDE T. FOSTER means voked of P. MdcOrc-gor recognition in in terms of a by the the growth companies of the insurance alleviated tion 1955 .... over-supply condi¬ the two previous principally of to Beside in the record personal in¬ of. American consumers. Only was recorded growth average of in 1954. demand in the past two years approximates the historical annual growth since the end of World War II. It is expected increase vehicles and an a 5% net in vehicle registrations increase in the use of to these vehicles during the year. Light fuel oils gained 7%, responding to higher industrial activity and continued growth in oil burners in use. Liquefied petroleum gas (LPG) continued products with a to gain be one of the of 18% in 1955. fastest The building of highways caused asphalt demand -U. S. production a^"^me and 8% for gas. of petroleum and growing increased to gain 12%. natural gas was peak with gains of 7% for petroleum More wells were completed than ever - • rJif experiencing new six pas¬ 1956 is other large sectors of satisfactory our rate in 1954, were system in 1955 of growth and new I a need for and year further encouraging progressed growth is in optimistic am regarding the general business out¬ both the year ahead and the more distant fu¬ The prospect of continued expansion of industry in the Southwest augurs well for the future of the Katy Railroad. v -'•/ ture. ^ C. KENNETH FULLER , j President, County Bank & Trust Company, Paterson, N. J. Most segments of industry and trade in the southern Bergen County area enjoyed a satisfactory of operations in 1955. In view of the rather broad Passaic year and not have better of our industrial been otherwise activity, the results could in the face J the high volume of activity and profitable operations in the national economy as a whole. New plans, r. * - Such force, skilled throtflgtt^ontihuous training to handle the increasingly .complex - life insurance problems of their clients. the business 7% in 1955, resulting from . million which that the gain in the year ahead will be close to this average. Motor gasoline demand increased Clyde T. Foster bl due minor gain The in acceleration and come ; the was general v7-a. impressive' gain, existing years, . the previous year was.. over This and look for adaptable to all modern situations; wiRrcbe,brought out. These new policies will be offered by a larger sales 7%. locomotive units prospect for 1956. is merchandising and better selling methods. States carried the American oil industry to operations in 1955. Demand for the first time exceeded three billion barrels and the gain year. On order for delivery during enjoying are diversification of life of record breaking aiesel new to long- the United recorded four during the by death of the head of the family. in new Industrial developement along our lines has rraser security and savings, rather than solely factor for railroad labor must be emphasis will be given to this phase of operations during the coming year. of meeting the immediate financial crisis pro¬ Another President, The Standard Oil Company (Ohio) Strong consumer demand for petroleum products wages estimates for the progress. Additional in¬ more any and comparatively tend to think of life insurance! later a also small $6.6 billion. Un¬ questionably this gap will continue to widen, as people crea¬ grain and cotton - Our piggy-back operations, inaugurated them. a in extended a more basis) amounted to some ,* , During 1955 sales of ordinary life insurance totaled nearly $31 billion, while sales of industrial insurance (sipail policies paid for on a. weekly or monthly premium in agricultural additional freight equipment costing approximately $5,000,000 and mechanized track maintenance equipment costing $500,000. of expansion throughout general freight rate increase which government loan which remains in storage senger coach cars. ; adequate retirement income. As a result, will find people buying larger policies, and more a D. V. Fraaer Katy. Conditions a „A higher level of surance with one eve to guarantee¬ ing their families' financial security, and the other look¬ ing to in defense During 1955 the Katy acquired more than $6,000,000 of new rolling stock, principally freight car equipment consumption. rapidly, under absorbed they still expected to be well below moisture along the railroad/-* of value percentage as decrease war movement of the substantial volume of held real and practical prospect for; millions of people'.''With greater in¬ earmarking in by the the effect of very indus¬ try also may decline in 1956. However, other industrial outlets for our products such as furniture, paper, major household appliances, synthetic rubber, petroleum, bi¬ tuminous coal, metal mining, quarrying, cement, and road building are expected to record an increase in activity in the current year. the might be granted the nation's railroads, and the ultimate another record of^ocial secur¬ ity have made earliest retirement substantial originating served areas, unlikely in 1956.. plans and expansion effects of by the railroad, served the as proved certain to billion year is A $57 the of The difference between a good crop year and a bad one reflects itself materially in the Katy's freight volume and to the extent of several million dollars in gross revenues. '■ I anticipate that the general improvement of gross business experienced by the M-K-T during the last half of 1955 will continue during 1956. Several strong pos^ sibilities could further benefit revenues, including im¬ ; life the in because plants year new the M-K-T has persistent drought in much of the well The tremendous growth of pension The expected mentioned above. drop was factor. a on a tonnage more Last billion in purchased at territory thaif they will put of also were nation I More money insurance. $47 V2 insurance more And into-life it record a indirectly by Hercules is mixed. or before. ever of The expected increase in capital expendi¬ tures and gains in other lines evidently will more than offset the anticipated decline in automobile production and residential people will have up slightly higher level "dur¬ ing 1955 than in 1954, but the in¬ crease throughout the current year was lower than the average for the been . particularly promising. pears months expendi¬ during the 1955 to pick up stepped Freight traffic recession. * six in 1955 accelerating population growth and increas. maintenance and were ings. Progressively increased wages . ... 1954 approxi¬ repairs curtailed in the previous 12 because of depressed earn¬ PETER MacGREGOR FRASER -Continuation Net income in reasons. income tax adjustment of an months Chairman, The Connecticut Mutual Life Insurance Co.~~ term average annual rate of growth of U. S. industrial 1955 last _ f industrial in will be lower for two tures jpipe.lin# for this movement late in 1954. J Lines slight gain over 1954, but net in¬ a mately $675,000 which did not recur in imports of crude oil in 1955, are attributable movements of Canadian crude oil into the Pacifi<* Northwest resulting from the competion of a sidewise a will^show Co. Railroad Missouri-Kansas-Texas the of revenues credited with was to increased fairly stable in Such 1955. V. FRASER DONALD 1955 come has been less than production World demand for petroleum creased pro¬ 1956 at about the level of the fourth quarter for nent. Full scale operation werefTesumed in Iran by an international-consortium ,_p£. oil companies as this im¬ portant oil nation jonce more pt'ovided its oil for the free world. V, ,.7....7-~7 Much concern was expressed in some quarters about oil imports during 1955. Oil companies are attempting to maintain imports at reasonable levels and at the same time satisfy the growing demand for petroleum both at home and abroad. Nearly cne-third of the in¬ again likely to reach record levels in 1956, the increase probably are " Gross products has increased at a more rapid rate than in the United States and Europe's increased demand has stimulated the search for oil oh the'European conti¬ banner year a more to keep ( President, Missouri-Kansas-Texas supplying S. U. construction supply of capital during the year, tending . This is the third straight year world. the rest of the the with barrels billion that domestic production Hercules Powder Company at concern. policy tax the higher interest rates firm. increased in¬ World production for the first time 45% of the world's oil. with a compared gain of 13% in 1955. We the $5. billion petroleum operations held five exceeded Federal will all continue to make heavy demands on programs, consumers. Powder Company Hercules President, wells. invested about industry Although in toward before taxes last year. clear-cut a try, and large governmental and municipal ; in new capital facilities during 1955, or 4% more than the preceding year. During the year ahead over $5.3 bil¬ lion is expected to be spent. Over half of these ex¬ penditures are investments in production operations to .discover and develop the increasing requirement of crude oil. During 1955, 14% of the expenditure was for additional refining facilities. Most of this money was spent on facilities to improve the quality and yield of petroleum products which is increasingly important to oil of Thursday, January 19, 1956 companies' earnings the outlook for. 1956 is uncertain, no significant reversal of the trend is anticirpated. Indications are that expansion of production facil¬ ities, stepped-up industrial research, the housing indus- increased drilling of new The absence . insurance that this number has declined. It seems quite possible that this decline is the direct result of industry concern over the attempts to make gas producers public utilities. It is important that this figure be watched closely as increased gas supply can only result from continues bright The coming 12 months should witness a further impressive increase in business, particularly in Latin America, Canada, the Middle East after the year. „years International Trade outlook RCA's 1947 to about 3.55% completions increased 7% to 57,600 wells It is interesting to note that natural gas well completions were down 9%, the first time in recent i ^ total as the for Guided Missile Test Center at the Air Force's at Patrick before ; , ,. results provide an environ¬ of unusual optimism for the coming .year, especially for the first ment six . peaks in their sales volume, • life insurance companies will play an increasingly sig¬ nificant role of promoting the nation's economic growth months, and management our of contacts with top our -leading • com- panies reveals an almost universal prediction of good volume of busi- * and investment operations. Last year profits & spite of keew companies invested or * reinvested $19 ^competition. Moreover, there are few times when statistics arid the fore=*~ billion, $iy4 billion over 1954. An even greater increase through life broadening ness insurance ■T is indicated for 1956, with the major portion of casting indices in¬ vested funds - going into mortgages and corporate bonds.An estimated weekly flow of $385 million, from life insurance companies into the money market is bound to have an important impact on the economy. At the end surance of 1955, total assets of America's life in¬ companies approached the $91 billion mark;' with corporate bonds accounting for 40% of the total, and mortgages 32%. This compares with 22.5% and 14.8%, respectively, only 10 years ago.- In the same period, holdings of U. S. Government securities declined from 46% to 10% of total invested assets. The unprece¬ dented and the housing activity, tremendous industrial expansion development of thousands of new products during past few have been major factors in this changing pattern of insurance company investments. No important shift in this trend is on the immediate horizon. The average „ net rate of insurance investment a earn¬ low of 2.88% in as at are so present. uniformly *fav\ 1 - : . g More specifically^ as to our lpcal C. Kenneth^Fuller situation, the textile industry, ex- ' cept for woolens, has enjoyed increased volume and moderate profits, although competition has. been keen and profit margins low. They antieipate a good volume of business for the next several months, however, and hope for somewhat better margins. The closely allied needle trades are active and optimistic for 1956. .-/ The machine tool industry, which is now a very im¬ portant factor in the area, had a year of high volume and . , good profits, with a backlog of orders ranging anywhere from six months to The years ings has been climbing slowly, from ^ orable ■ is some and over a year. construction industry has been active, but there indication of a slowing down in both residential other building over the past several months, with lower backlog of new a volume than existed six months Continued on page 74 . Number 5460 Volume 183 The Commercial and Financial Chronicle ... (333) liam St., New York NAIG Elects R. E. Clark Debentures of Banks agent for assistance And For Joseph E. Welch Cooperatives President of Calvin Bullock, Ltd., has been elected Chair¬ New York, of the Executive and Admin¬ man istrative Committees Association tional the of Companies, according to ciation announcement. 13 Banks The Asso¬ Welch, Executive The for Cooperatives are making arrangements for a public issue of $40,000,000 7-month consolidated Asso¬ bentures, an also reported that Joseph ciation E. Na¬ Investment of The Service collateral the of trust Cooperative the Farm be the third de¬ Bank Credit ministration announced. Ad¬ This will issue of the consoli¬ Vice-Presi¬ dated debentures. Proceeds will dent of Wellington Fund, Inc., be used primarily to redeem $40,Philadelphia, has been elected 000,000 of 1.90% consolidated de¬ Chairman^ of the - Association's bentures maturing Feb. 1, 1956, Public Information Committee. which were issued Feb. 1, 1955. The debentures will be at nounced The offered Interest rate will be par. on new an¬ olr about issue Jan. 24. / will be offered through John T. Knox, 130 Wil¬ Robert Mr. Clark E. Calvin with is and dend Joseph has Clark nationwide Banks : ■ for group Cooperatives Municipal Bond Women Educational Meeting The Municipal make loans to farmers' marketing, purchasing, and business coopera¬ tives. They are incorporated un¬ Club der the next educational Farm Credit Act of 1933 of and operate under the supervision the Farm Credit Administra¬ 19. tion. motion cured the are se¬ joint and several obligations the of debenture^ 13 banks. They are not obligations and are guaranteed by the Govern¬ Women's OGDEN, Securities gaging New York will hold meeting on Street. Jan. The meeting will feature two Butler, "Sports Island." of Puerto Opens question and ROCHESTER, N. Y.—Harold W. Lara is engaging in securities a Officers Clifford Lester Guests are and answer an conduct Orbit Securities Corp. has been in¬ formed the period. invited to the meet¬ with in and C. A. business from offices at 241 San- 1703, 15 Broad Street, New York, and N. Treasurer. Alfred A.. Adrian, Secretaryt* - ** He graduate of Williams College, Mr. Clark was born in Springfield, resident of Bronx- a ville, N. Y. Welch Mr. Executive is Vice- President of Wellington Company and Wellington Fund. He attended the University and has been associated with Pennsylvania of - the Wellington Fund since 1937. 13 prior to that he years sociated with For as¬ was Stock York New Exchange firms and with the Fed¬ eral Reserve Bank of Philadelphia. Philadelphia, he re¬ of native A sides in Glenside, Pa. ■ ] The National Association of In¬ vestment Companies represents J.25 open-end investment com¬ panies and 27 closed-end invest¬ ment ; total assets lion companies and of with combined than more than more $9 bil¬ million two shareholder accounts. New Firm Name How Boyd, WtHerscst Ohio —Boyd CLEVELAND, Company, located Boyd, Jan. the of name & Watterson Commerce change partnership announce & counselors, Union 1700 at Building, the investment a in to TURN effective Co. 1956. Partners are Robert Watterson. The firm has been engaged in the practice of investment counsel and estate management in Cleve¬ land since 1928. UP more 1, HEAT... THE the way is on gas M. Boyd and David G. Mr. - ciated 20 the the with been been for partner a billion cubic feet of natural That's what Tennessee Gas gas! pipes daily to Eastern homes asso¬ organization and has years since has Watterson 1.7 and industries. And still To meet that 1937. He has been active in analyst movement, having served as President of th« security Cleveland as a thousand mite area to our more. steadily increasing demand, we recently completed loop linking the New York City expanding 9000 mile system. * %>ciety of Security An¬ alysts and a they call for director thjp National of 'Financial tion ties. of Vice-President arid He is Reserve a Federa¬ Analyst assure Socie¬ graduate of Western University Huge underground storage fields close to consuming markets further the of and -In the And dependable supply during peak winter demand. gas-producing Southwest new reserves a reserve .j of 12 trillion cubic feetf^ Industry joins the homeowner in the swing to gas. More and more processes that require precise, easily controlled heat find the answer in this superior fuel. natural added each year. Harvard Graduate School of Busi¬ More heat, America? Turn Administration. ness Mid Continent Sees. ST. in a fices and X. Corporation is engaging securities at 3520 915 Olive business Hampton Street. Gibbons and len, Corp. LOUIS, Mo.—Mid Continent Securities Jr. are from associated M. with firm. TE E SSEE GAS of¬ Avenue Thomas William it up. Tennessee Gas can deliver. TRANSMISSION COMPANY F. Gal- AMERICA'S LEADING TRANSPORTER OF NATURAL GAS the HOUSTON,TEXAS Wall Goldschmidt, President; formerly held the Association post now occupied by Mr. Welch. A Mass. and is 120 Alexander,, Vice-Prfesident; director a at securities busineses. Officers a are ing, yvhich will be held in Rpom Jack Y., at 5:30.p.m. offices Street, New York City to engage Divi¬ of Carriers and General Corp. W. Rose, Secretary-Treasurer. 1929 of en¬ Twenty-fourth are President; ford Street. is business Form Orbit Securities A representative Rico, will give troductory talk H. W. Lara securities industry and life in Puerto Rico, entitled "Building With Rain" and • a America Ogden Vice-President; and Max T. Corn- pictures showing phases of well, Government / in Mid — of its not ment. Utah Inc. from offices at 359 of The Bond Mid America Sees, of Ogden Welch E. since Bullock Shares, Inc. a associated been Vice-President a of City, the fiscal banks, with the of security dealers. To Be Offered Executive Vice- Robert E. Clark, the 73 > 74 The Commercial and Financial Chronicle (334) Continued from itself 72 page broke through the "frequency barrier" with its high-frequency transistor. These tiny components will certainly have a very big effect for good in the future of the industry. The year saw the extended usage of plater circuitry Nevertheless, the rapid population growth of the and plans for capital expansion indi¬ long range outlook. Representatives of the rubber industry are operating at a high volume with good profits and anticipate further improvement over the next six months. There is some indication that inventory is rising, however, in spite of surrounding cate area favorable a the increased sales. . * in our area is tied closely with textiles, experienced a good year and pre¬ dicts substantial improvement in '56. Retailers and distributors report an excellent year, with volume 2 to 7% above 1954. As in most cases, how¬ ever, it has cost more to acquire the business so that profits have not increased at the same degree as volume The chemical of sales. which industry, with good 1956 is promising, for The outlook volume of sales, except perhaps for automobiles, With such conditions prevailing in industry and trade, the banks enjoyed a good year. Demand deposits in¬ creased only nominally, although velocity, reflected in clearings, increased steadily throughout the year. Oper¬ ating profits 4 were higher, resulting from both the sharply increased volume of' loans, including consumer credit, and higher interest rates. In summary, the outlook is favorable to the continua¬ tion of a high volume of business, high employment, increased wages, and good retail trade. It is doubtful that demand deposits will increase greatly, although there is some evidence that the rate of savings may be v , increased somewhat over favorable factors in the local and forecasts of increases in gross national product to $405-$410 billion, there are weak spots which can and ultimately will cause a level¬ ing off in the boom somewhere along the way. The most important of these factors are the farm price situation— ihe possible decline in residential construction—the over¬ sold durable consumer goods market (especially auto¬ mobiles) arising primarily from the high pressure selling tactics made possible through television, radio, and too easy financing—the unsettled political outlook—and last but not least the tight monetary policy of the Federal Reserve Bank. These add up to a rather heavy list, although strangely enough, none of them, except pos¬ sibly the farm sitiiatipn; are reflected importantly iri the statistics. least 6 million black the new mer of 1957. ; ' what. • , . . railroad flat cars) and fishyback (the loading of truck-trailers aboard steamships) jus%beginning to come into their is own . . hauf sales totaled million Roy Fruehauf to And for 1957 half of billion a do dollars. 350 In 1955 Frue¬ approximately 235 In million look forward to we the road ahead . bright and shining. 1956 we dollars expect in sales. annual sales volume an dollars. surpassed in 1956. GALVIN Fifty-five was great de¬ The expansion of the construc- and tion of new ones continue unabated. Consumer requirements for nonferrous metals at home and abroad are increasing at an accelerated rate. This great demand growth sounds another optimistic note for the refractories industry, through the present year. Predictions for chemicals, in general, are that should be at least good as 1955 with as 1956 the likelihood that this year may be even better. The forecast of greater demands for Portland cement, glass and numerous other essentials add to the bright outlook for refractories. Large expenditures are scheduled for urgently needed new plants by utilities. Emergency plans involve an out¬ lay of billions for defense. The manufacture of refractories has kept pace with the industrial progress in scientific develop¬ tremendous ments. Rapid and in evolutionary changes in conventional proc¬ many cases, the employment of entirely new have created the need for types and classes of previously had not been commercially available. come record a mills breaking sales Research of the utmost In the and close carried set in year somewhat. ■ For the whole electronics industry 1955 was a boom year, and electron¬ ics is a good barometer of the econ¬ in general. omy tions are in all most capital With to 18%. Passenger miles flown by 'Northeast amounted estimated 116,000,000, .up 11% over 1954. These improvements in our everyday, business per¬ an mitted the reduction in Federal east - by $260,000, ress was made a on - . proceeding. Public Examiner in 1 Thomas of Air Operations recommended that Northeast be authorized to operate to Miami by way of Philadelphia/ Baltimore, Washington, Jacksonville apd Tampa. " TV- continued evolutionary year the and growth more rainbow its None of most significant event in 1955 for Northeast was the placement of the largest hew Aircraft order in ihe history of the company. Northeast ordered 10 Doug¬ las DC-6B airplanes at $14,000,000. media. Motorola First of these new in present routes tic Florida addition Paul v* Galvin has to the good sales record made by elec¬ year was also distinguished by a number of technological advances in the field. Progress was made involving transistors, and Motorola in 1955, the us can see are two for service are and cities should routes be authorized. extension of Northeast conducted tentative negotiations for the purchase of jet airplanes in January of 1955, and liaison between Douglas and Boeing, plants on the West Coast Northeast and was continued through the year. The growing volume of air traffic, great as it is, does not offer immediate hope-for reducing the cost of air travel, mainly because mounting in expense American economy when compared to 1940 prices. , ^ FREDERICK V. GEIER The track machine tool industry enters 1956 with clear a ahead. Just when the overall economy experienced the 195455 soft spot, machine tool builders were faced with the the economic road One operating force is on our pulling our to extensive design new in machine models new Along with this changeover to machines stimulate advance matic and the tool new effort buying. methods time productivity and auto¬ Thus, the industry the transition business with new to peace¬ product that definitely challenges replacement of economy when businessmen should watch in operation. completed in On the opposite force there are the bad farm prob¬ lems, the high tax structure, the uncertainty of political elections, the high interest rates, and many others. year the came war output to ordinary peace-time volume. with too economy peak emergency unveiled at the Machine Tool Show September revealed a decided are a providing air service has made it inadvisable. But at present rates, air travel is one of the lowest cost commodities in the many tools Frederick V. Geier of in the use obsolescent machine today. Coinciding with the current of almost every segment I think this is Northeast's last of our economy. Inven¬ high, credits are highest in history, deficits in local, state and Federal Governments, the trend toward higher wages, all are pulling in the direction of inflation. tories company's .V The upward and the other force tendency is downward. On the upward force there are the present artificial posi¬ tions delivery in the over New England, New York City and Montreal, and for inaugurating service to Middle Atlan¬ GASSER down forces opposite directions. the selling a few sets every day on demand and is at¬ tempting to boost industry color sales by encouraging color programming as one sponsor of the daily, hourlong dramatic colorcast "Matinee." In total cost, with spare parts, of V 1 I aircraft is scheduled for January, 1957. They certainty. There been tronics a 1 The general impression is that 1956 will be as good or a little better than 1955. Generally speak¬ ing, I agree with that, subject to a few "ifs." gradual through progress is ahead for - . "Another . radios. Color L. always-difficult transition from W. 5 proceeding were held before Wrenn during'the summer, and December counsel for the Bureau of the CAB . W. much * - hearings in the Chairman, Gary National Bank, Gary, Ind. During the year, between 7,500,000 and 8,000,000 TV sets were sold along with more than 13,000,000 home and car subsidy paid to North¬ 14% reduction from last year. Prog¬ Northeast's application to extend its routes to Middle Atlantic and Florida cities. The applica¬ tion is included in the CAB's New York-Florida route areas the factory to the farm, from military to public welfare and education. over up an from the operation.* Pas¬ numbering about 1954, and the history that pas¬ 11% increase an the half-million mark. Ton miles of air express carried by Northeast in 1955 were 10% ahead of the previous year, and freight was appreciable backlog of orders and taking into consideration the broad scope of optimistic predictions, it is reasonable to look forward to a banner year in the refractories industry. Electronic applica¬ involved now ceased iV"*' exceeded research facilities. and Early \ ' President, The Cincinnati Milling Machine Co. recent years, Harbison-Walker has inexpenditure at an accelerated rate by many millions for the construction of new plants, mod¬ ernization, mineral resource developments and additional Motorola pated. airline's all-time, high, an Northeast's: 22-year carried quality control have be¬ importance. year another good year in 1956 is antici¬ in 1955 the company set itself a target of $225 million in sales and it now appears that final figures will show this to be exceeded for v'i-. refractories which President, Motorola Inc. Nineteen established _ esses V. current ' processes PAUL the mand for steel, the production record of the past year is expected to be Earl A. Garber v ^ _As indicated by^therTarge backlog and the ^ast:ea^regl#^ed^^ aluminum, copper and others as well as Portland cement, glass, steam power generation and numerous others of orders 1955 \ Northeast AirUnegMji^the in almost every phase of the sengers nickel, of in over brightest future ahead for the; air /transportation indus¬ second nonferrous metals, such as • year. try in the coming months; phase of the manufacture of almost everything to our everyday needs. While iron and steel, major importance. . travel 19% 580,600. This marked These include all the new able equipment and airp«rt*:faeiiitiesr'. lut. except for these two presentobstacles?;^^®thjng^bdt;;the| possibility of economically using substi¬ tutes, refractories are used either directly or otherwise President, Fruehauf Trailer Company ■ :- GARBER fied industries. - increased by} George E. Gardner previous year;. It is unlikely that a) similar yrate -,!.v ^ of growth can be continued iw 1956;: with present avail¬ the - of 1956 will be the greatest year in motor transport's history — and, in¬ cidentally, the greatest year in Frue¬ hauf Trailer Company's 42 years of truck-trailer building. With Con¬ gress about to adopt a tremendous national highway building program .with trucking assuming an even greater importance in the American economy, with piggyback (the loading of truck-trailers aboard Air about products should along with allied industries including by-product coke, represent the larg¬ refractories, a considerable portion of Harbison-Walker products are used in widely diversi¬ new shortage of flying equipment and inadequate airport facilities dit some*;-: places will limit air travel growth tq.?> a degree. : ^00,:/v:; ; est consumers of created passengers over many of- the na- ' tion's heaviest traveled -: routes.V A-,-£. President and General Manager, some attention new to Harbison-Walker Refractories Company in with will sengers common showered continue to growf- but , airline services will be available y'; new All. in all, 1956, should be a good year for the electranics industry. What with the interest in communi¬ cations generated by the national political conventions, Without be industry's efforts in the Traffic . EARL A. will by the nation's airlines in 1956, as a result Aeronautics Board decisions in three Service to the passenger will mark * our i Civil sengers. significantly. ■ ' " " are expected to decline some¬ public interest in and acceptance of be at an all-time high. recent the Car radio and home radio should sell well in 1956 and microwave relay to grew travelers this is certain to result in increased airline service to the benefit of pas¬ In the product . GARDNER route cases. ■> The decisions have airline competition over most of the nation's heaviest traveled routes, and about parallel the sales rectrd of '55. Commercial and industrial tw«-way radio should move ahead moderately in the year to come and we expect _ The coming year '56. E. major sold— ' * '' " gradual lowering of color TV prices a FRUEIIAUF ROY of during this period of increased production and engineer¬ ing advances. In 1958 prices might be in the $695-$895 bracket; $595-$795 in the 1957 product year and the color TV price could reach $518 sometime in 1958. - v sets Air and services orderly growth during summer C There should be more ' television • , GEORGE year of summer '56 to summer '57 we may see sales of about 300,000 sets, with the one million per year rate of sales being reached in the year beginning with the sum¬ , playroom. white to closely.' In other words, even though the highly favorable, I doubt that the millennium bas arrived or that it is time to turn the storm cellar a unforeseen condition some President, Northeast Airlines year, and 50,000 sets should be sold in the prod¬ uct year of sum outlook is into and somewhat fewer than this year. Color TV should continue its be, therefore, that we are approaching a period when there will be a cyclical change in the economic weather. At such times it behooves us all to operate with a little more caution and watch our weather charts little gradual inflation unless very suddenly arises. applications, and many new devices appeared fabricating processes. As for next year, there should be further expansion of research, development and manufacturing facilities in the electronics industry. This construction should contribute substantially to the total economy. On specific electronic products, 1956 should see at It may a In for the mechanization of Military electronic sales In spite of all these very closely^ and bankers should screen their very carefully. general, I look for the economy to slightly favor loans very, in various the next six months. the national economy and the bold Thursday, January 19, 1956 ; . credits new ago. . wave of plant expansion in the automotive and related fields, the impact of the new design machine timely and effective in lifting orders to higher levels. Several surveys of capital expenditure expec¬ tations for 1956 pointed to more active plant expansion programs. In fact, the sharply-increased machine tool tools was orders booked in the final months of 1955 Continued on show page the 76 Number 5460V.The Commercial and Financial Chronicle Volume 183 r'W j down Steel Demand Seen Unaffected in Holbrook Director of - (335) his Event trfAutomobile Cutback First Boston Corp. . election The ! of Luther G. Auto ' brook to the board of directors of -. : f" * /. «' 100 Broadway, New York City has been announced George What's D. have Woods, Chairof man t h -Board. - ■ ; Mellon i I ceeds I car nage. f production ■ Holbrook G. auto in of (2) their some of them divert to inven¬ are tonnages to There for this excitement from Detroit is the news that the mill backlogs are run¬ will be The still the rule—not are deals uncertain steel labor out¬ look money in the negotiations bank until eral (1) the 'using this business side, rosy his right outlook no mind the still gen- on the steel consumer in is going to turn continue for available ingots is terrific. and structurals items. are the in prices strong are some consumers for are as although conversion being pressed as ur¬ before. on the industry's new capacity of 128.4 million ingot tons, steel operations scheduled at this 98.5% :• Plates hottest The ten-day shutdown of FRANCISCO, Calif.— shellev Robprts fr * First urancn omce Board I Bank as I of Billy Boyle. Boston and Federal deputy 'lis S Reserve Holbrook lit*®''' director of General Rein- a i surance f of the Cleveland. Mr. of is also • director a Chairman ■ Corporation. Phila. Sees. Ass'n j Ilii I IIV/vl Iv'VVVi PHILADELPHIA, Pa.—Francis M. Brooke, Jr., partner of Brooke & Mm 111 Elects New Officers .. 'H-. m Co., has been elected President I of the Philadelphia Securities As¬ sociation to for serve ensuing Mr. the • year. Brooke I succeeds Rob- t E. Daf- ,| e r v .-•> * fron, Jr., part- ; ner of f: I I .whose C & son annual The meet- ; was held in fQII commercial production by Solvents Corporation. This the result of years A-' I o-^ ing and elecI ' ' ;t i o n o f. t. h e [ ■ Association. . of broadly useful chemicals are now o., term expired,- % NITROPARAFFINS—a group Harri- I to create entirely new - •/••• of study and.investigation, promises ehemjc||A«z°ns» new ^r Fri- Commercial chemical family, by ■VV c u rre n t symposium revealed U' Thayer, Baker & Co., VicePresident; Spencer D. Wright, III, partner of Wright, Wood & -Co., Treasurer,-;,:and Orpin" V.; . of • ,-c Superior emulsifier for cosmetics -; • . • Ingredient for longer-lasting, shinier . • floor waxes, Boop,-partner cf Echmidt, > . ,• . Poole, Roberts-& Parke, Secretary. 1 Thb following were elected.-to the Beard V for; .; cf Governors three<*<years:- to • - R.:'; V/enzel of Hornblower & Weeks;"; DeLong Additive for brighter, faster dyes (for synthetic fibers. Monahan, Financial •./•"j Vice-President of the Provident Mutual Life Insurance Company; i Plasticizers that resist alkali corrosion • serve.7 Albert■ ; A. H. • Fuels needing no oxygen for combustion " Walter. W. ■* ' Walsten & Buckley, partner; of; Co.f-and Leighton H. -v Essential ; -r", Mclllvaine, Manager of the Mu- • : • ' nicipal' Department of reaction-stopper in producing synthetic rubber , Goldman, ' Sachs & ' Co. Experienced technical assistance is available .to show you Vickers Bros. Admit Chrisiy & Hmmnnn ; WillfSm J. Christy and Conrad r.(V. N. No^manm have been admitted as V partner's of Vickers Brothers, 52 •. Wall Street; New York City. Mr. , v . r ? « how the nitroparaffins and their versatile derivatives was sales manager of the firm and Mv. Normann ."improve v your can be used to present products or to create new products. For information " or l" samples, call or write our : --O local sales office. Christy formerly Sales Offices in formerly was syndicate manager of McDowell Diamond & Co. of Principal Cities Frovider.ce, R. I. Form NY & American Sees. ' v New York ties - & American Company has • with offices New York at 90 ' .securities '.Lamb is a Now R. SALT • name cf City to business. Securi- formed Street, engage in a been Wall - J. Merrill/- principal of the firm. Reynolds & Co. CITY—The LAKE '* Reynolds is firm. a principal of the " -- PRODUCT IMPROVEMENT Co., -Judge Euilding, has been changed to R. Reynolds & Company. Ruth L. FOR firm Reynolds-Raynolds petrochemicals EXECUTIVE • Commercial OFFICES: 260 Solvents MADISON Corporation AVENUE. NEW YORK • hav* J 1 in the Russ Building under the direction was necessitated by this appointment by the Federal Reserve k L Co Q °Penea a board s are capacity, Shelley Roberts Branch SAN Vice-President the week of compared with 97% last week. vm*; Buskirk, from being plates not organization, whose resig¬ nation demand. still Based share of a the Hot arid sheets, gently are out of the way. managers compounded labor product With also Premium Allocations the exception. failure cold-rolled sheets, bars, and wire and Despite the increase in steel capacity, the competition among mill mid-year.- motor hysterical plate market. paid by 1 their significant no large plate rolling mill due to ning to four months and incoming business is matching production. before that is are the in easing'in the steel market picture . companies bruising are users finding that Detroit is letting loose of very little. V.VaVvv terms of ton- .. Reason Luther Arthur/ of that I in and B. Van . I cancellations some have been less than the cutbacks Sons, Pittsburgh, suc- : been apply on deliveries scheduled for March. But these cancellations sistant VicePresident of T. . happening is this: there —to Mr. J rebuild to and the certainty of a steel price increase after the labor setknuckles in vain as they rush the' tlement—with or without a strike mills to demand tonnages the auto —also will affect the buying policompanies don't want. They're cies of consumers; Steel will be steel steel orders by some car producers e Holbrook, As- j arranging national metalworking weekly. by . to tories, and on then, according to "The Iron Age," ' ' breather are cline is anything; more than a non-auto subsidiaries, such as ap¬ flash-in-the-pan, it's not likely to pliances. show up in steel until March—if. Net result is that other hopeful Corporation, ! cutbacks Even if the de¬ demand for steel. -Boston i production having little immediate effect First The Overlooked fact Hol- add a a to stockpile, over ' opportunity an 75 biochemical^ 16,' NEW YORK* 76 The Commercial and Financial Chronicle y. (336) Continued from Our company, along with the department store indus- Machine costs of will the carry production of As result of a Current off initially abnormal costs. the demand for The just year closed has the been the banks in were in level Our world, power In demand throughout the It was an excellent year for banking industry. From the standpoint of banking, the greatest single force making for 1955 the was vate debt. business general record before. The was ' greater / than - stability The effect net the banks of retard In on Loring L. Gelbach tion construction should be more than ment, construction (other than residential), and defense. A shift to a less restrictive or neutral credit policy by the monetary authorities is anticipated later in the year. What effect it may have on the banking system will depend very largely on the extent of the change in policy. It is anticipated that inventory changes will limit the growth in business in 1956 to be tiply a vehicles in slightly in of excess 1955 banking restrictive outlook for 1956 is Competition continue will to be in customers A-. V economy. and advise the for crease over A general welfare of is of one the A. in all at high point employees are on a are a and full week. Companies with im¬ proved earnings have been declaring increased dividends. Old age benefits have increased both in numbers of people benefited and amount of benefits under the more liberal so- cial security laws. All these factors, work together to keep retail sales at believe, will high levels. If there is sa a slackening off 1955's market for department stores. , record the . , ' ,'::**•■:/ . . .-'v'Vv"' ••'. Under Limited diesel and The cut Super.;; Continental, over hours off 16 the Vaneouver.^;?.^^^ •; rapidly expanding development:of:Canadian sources is reflected in the the opening to the power, Scotian rail trip from Halifax to contribution of of base metal areas. new re¬ CNR lines .The Kitimat line, , opened last January, is now in operation for both pas¬ sengers and freight.,. During 1955, a rail line from Hillsport to Manitouwadge, Ontario* was completed and con-. living that is first continue clearly visible on the Montreal skyline and; general con-;, tracting work will begin early iti the new yean;; A start I to of Chicago Trust'( Company traditionally, Title has pointed the out -that, construction real estate cycle has been andw this is present certainly a true are • ' for and long of one, "I the upswing which has continued been on the Terminal Centre Building :being railway's' property -near' the hotel..' These further steps towards reahzatiou of^ the development - of the terminal area.*4'*U^ erected and ' made the on j' 3 In an effort to strengthem'its competitive position- in the transportation of motor ..vehicles, the Canadian National designed and ordered 25 new car tjansporters, special box Delivery is expected ih 1956. credit, the wages almost from it. travel. the ' the rising department store sales improved profits. With new work 1956 a West and east from Montreal, new tr^ins and sched¬ ules brought added comfort and speed to< Canadian yail and better family home a new Officials one Employment is at the highest level history of our country, aver¬ the meet support the home construction and real estate market. GIMBEL in the in if future In recent months various agencies have taken action to restrict already opened and works, we expect our company to participate in the antici¬ pated improvement for 1956. oroaden such gains the Ocean to effect of which has been to limit supply residential of funds available construction for financing. seriously affected real activity in the Chicago area to : date, partly because financing practices have been considerably This has . not estate other fcales caution long-term factors that will the suburban stores . throw to few years, vand will be required iny" Donald Gordon the .company is to • ' : ' s' sound financial position in an expanding past Canadian economy. The events of 1955 are both a meas¬ ure of the challenge and: evidence of current efforts to and . and we growth the win and hold GOODRICH expressed in the desire for last year. Gimbel creates more in headline in the New The steady rise in our standard of less tinued A. •- in President, Chicago Title & Trust Company, Chicago, IlL will be the largest in the history of and profits should show a substantial in¬ age ciency • Most economic indicators portend a favorable outlook for the coming year both in con¬ Bruce effort anyone PAUL W. 1955 company • has /, made notable gains in operating effi¬ mul-;. since 1942. V; BRUCE Sales that human/;and| materials The Canadian National system . President, Gimbel Brothers, Inc. our tion of both its wind, but I sincerely feel that those who are bearish on the coming year and the years ahead will find them¬ selves, as their counterparts in our past history have found themselves, profitless and disappointed because of a lack of vision and of faith. • yy1" ' 1956. and a • moving ahead, on/; broad front towards better Utiliza- " resources. y,y not With restrictions eased, position to be of even greater a to economy. Ally of the West,'" themselves would other.#! in as competition;?; the tCanadian; highly a in unabated fashion stability.. I 1955, years, a world with the work a York "Times" of last Sunday proclaimed, "Is the Force of Freedom." Free men, singly and together, seek to im¬ prove of National has been are -Recent increases in the average rate of earnings received cn loans and investments indicates a further rise in net the banks "In Domestically, sales are high. Internationally, sales are stable, and only exchange difficulties, scattered, and far from general, have kept them from being even larger than they are. . < : i,: • prospects in volutpe railways, was stiffer Jeeps, Jeep trucks, station were ... the the ■ favorable. policy should improve the rate of growth of bank deposits. The continuing high level cf business activity is expected to maintain bank loans at an overall level at least equal to the average for 1955. service . in by by a sharpening of y competition from yrucky; airplane^;bus and automobile. 4'; To meet, this f: gain of 2 to 3% rate. credit earnings of the banks in accompanied the world's largest manufacturers of the world's and up Personal incomes and industrial production will continue keen throughout the year. The These "The Unseen offset by increases in expenditures for plant and equip¬ will It is this done recent sold than during 1954. oversimplified statement may not. an increase The business ' rolling adjustments. 1955. in in the nation's business in 1955. The transportation industry as ai whole, ;both in Canada and satisfactory year." the outlook for general business. residential The Canadian National system shared, to a degree, . four-wheel drive vehicles face 1956 confident of the coming year is for further Any decline in automobile produc¬ above overdue. be out of order. The business outlook for the and x ■f, the general upsurge one job that's ahead, s The outlook for banking activities in 1956 will depend largely express heavy expenditures to make improvements long As to the future, ; Outlook for 1956 J ; -*»' Canadian National * Railway; System;: ■ so completely diffused among so many. In J country, the Federal, State, and local governments will show that last year more restrictions the to H'i-. J? ■ Chairman and President; social sense; the dollars produced are f inding their a wagons and sedan deliveries • rapid growth in loans, restrict further expansion of bank deposits and encour¬ age a rise in interest rates. was Girard segment of the various Kaiser-managed com¬ panies, the year 1.955, for the Kaiser Motors Corporation, period of rapid economic growth. cn A. . necessary and '' throughout; t h i S. - , nomic < DONALD! GORDOlSI^i; changing world, and in increasing, buying has been expressing and will continue to propose ever -policy of credit restraint adopted by the monetary authorities early in 1955 was the principal re¬ straining influence making for eco¬ < ^4/ greatly ; When the buyer or lender on business or protection in virtually; every part of the country.. a year perity been this in y./ '. p'. • a .'V either resi¬ property obtains , a title insurance ; policy, he is assured that the title is good: fin the event f of any claim or attack against the title, .as .guaranteed, whether the claim is valid of not, .-Chicago Title and < Trust Company defends the policy holder, pays all legal ' costs of this defense, and, if a loss is suffered, reimburses the policy holder up to the full value of the policy. Such title insurance is today the accepted form of title wayj into mote pockets faster than ever before in the we had as sharp an eco¬ a peaceful period, and never has a pros¬ The volume of credit out¬ - is - for world's history. Never. have ■ standing gross businesses in the Midwest nomic rise in in pri¬ growth $400 billion production. our broad economy and its promise experience of Chicago Title and Trust Company 1 108 years of business dential countries a dynamic, policies provide the owner or mortgage, lender - on real estate with protection against claims that may arise to" population already is our economy its affect the title. highways, the itself. creasing in other •••? + jobs-mean and history during which this pompany and- its predecessor companies have been providing title service to buyers and sellers of real estate in Illinois. >Its title guarantee1 is country and much of the Western our the increase in Ours prosperous period. an and better shifting character of 1 . this and more running around most in- overlooked *** people and people" houses—in the city .and in the suburbs." We are The ' year of be vessels of the world. ocean jobs means the future. industrial expansion taking place everywhere, the tremendous increas¬ ing population at home, and the in the history of our country. . With industrial production, construction, personal in¬ comes, employment and retail sales at record highs, the services not * always been in the real estate field is based on constantly strengthening econ¬ of all the Western World, the omy President, Central National Bank of Cleveland, Ohio peacetime with breather. a must agricultural have fortunate to live and have a take or What centers. GELBACH GIRARD have reached their peak plateau for the near future and are due to level technical advance essential to its role L. A. staggering work load ahead of it are too great to be ignored. Some of us are impressed by the fact, statistically at least, that passenger automotive sales This condition needs to be improved LORING operation Evidence that not only this country, but the world at the cutting edge of American industrial progress. as the This large, has rising costs of materials and payrolls, and and served Vice-President and General Manager, Willys Motors, Inc. put the industry in healthy financial position to carry the research best region than we have ever a crossroads for rail¬ roads of the nation; Illinois is about to become the crossroads for the nation's trucking lines and a port of mean firms have been shy of working capital and have lacked finances to replace obsolescent plant equipment to the to is S. snd of accelerated taxes and renegotiation, machine tool extent desirable. customer new backlogs indicate that many firms will operate at their best peace-time levels with earnings reflecting improved volume but also the disproportion of new design ma¬ chines going into production at destination for the the initially design product. Orders can hardly be expected to hold the high levels of late 1955 when Government purchases cf a long-pending volume of special aircraft machinery for 1957-58 deliveries coincided with concentrated buy¬ ing for immediate automotive plant expansions. We , improved. 1956 orders, but their to and have tooling new things to offer new many share of favorable a earnings operating heavier with firms tool will attract and dreamed. of buying for these programs is well advanced, as it must be if deliveries are required in 1956. industrial try generally, is continuously exploring the use of new self-selection methods and fixtures, which are being adopted in such areas where we believe the convenience 74 page Thursday, January 19, 1956 . of automobile sales, it should help type of merchandise sold Paul W. Goodrich In the Midwest more conservative here than in some other parts of the country. and especially in the Chicago metro¬ politan region, the heavy rate of investment in new industrial and commercial facilities points to a continued high level of employment and prosperity for this area. employment and stable family income will inevitably encourage desires for better family homes. Such rates of With reference to the future, we believe that a great deal is happening in this area that will continue to stim¬ ulate the economy and affect the rate of both commercial and residential construction. The St. Lawrence Seaway, one of the most important developments, will add immeasurably to all that we al¬ ready have and enjoy in this state. It will transform this land-locked prairie state into a virtual seaboard state, with all that this implies in the way of new commerce and industry along our lake shores, our rivers and inland waterways. This seaway, supplemented by the proposed national question tinent and will state toll road systems, should beyond that this region at the heart of the con¬ become a greater shopping, manufacturing, mean cars each with a Jointly with the Canadian Pacific, the CNR extended Quebec City, thus helping to bring more Canadians into the widening area of television reception. i These and many other new developments in 1955 took shifting pattern of railway traffic... Cana¬ freight tonnage increased over 10%, mainly as a result of sharp increases in shipment of mine products, base metals, construction materials and lumber as well as most manufactured products, especially auto¬ mobiles. These increases, which more than offset scat¬ tered tonnage declines in grain, pulpwood and coal, were not, however, large enough to bring total traffic to the peak level of 1953. The most significant gains were in dian a National low-rated commodities and this is reflected in a lower average revenue per ton mile than in 1954. While there was no change freight rates during 1955, there in the were general level of important develop¬ ments in the rate structure and its administration. A new Canadian Freight Classification was filed with the Board of Transport Commissioners for Canada on March 1, and on the same date a scale of equalized class rates became effective. In a move to add to the competitive opportunities of carriers, Parliament in 1955 enacted legislation providing for freer administration of agreed charge contracts for freight transport. Since the latter part of last July, when the new procedures came ? capacity of eight;vehicles, ) r *'f the CBC's microwave TV relay system from* Montreal to place against % into effect, the Canadian Na- Continued on page 78 Volume 183 Number 5460 The Commercial and Financial Chronicle ... J. E. Jardine, Jr., Now L. A. Continental ceivables required Copper sion to membership the on Los An¬ geles Stock Exchange through the i t n a-f i r r m transfer of the membership formerly registered in the of name Harry B. Brooks. Mr. who Brooks, has been associated with Jardine, Jr. W. Staats & Earle J. by the expan¬ & held on common share one shares for the at each of a riveted steel products; pipe and pipelines; steel snow plows; in¬ sulated copper wire and cable; five Jan. 16, 1956. Rights ex¬ pire at 3:30 p.m. (EST) on Feb. 2, 1956. An headed plastic-covered wire and fine flex¬ by Allen & Co. will pur¬ chase any underwriting group ing unsubscribed shares. eted equipment; welded and inventories its and stainless steel, monel & Co, TV/ . ■ : . ; Barneft & Greiner On Feb. 4th Harold Barnett will admitted to partnership in Warburton, Greiner & Batkin, 120 Broadway, New York City, mem¬ be bers of the New York Stock Ex¬ Form Embree Associates William M. Brunett is in New at 239 York East City, of Embree name engaging business investment an offices riv¬ A 51st under from Street, the firm Associates. change, and the firm name will be changed to Warburton, Barnett & Greiner. Mr. Barnett has been a Franklin, in partner Feb. of as 3. the earth-moving ucts be used to carry re¬ of equipment. Prod¬ the company are sold for New Golkin Branch E Kleine Ooens v/pCllu is conducting business from chandise a E. securities offices at 935 Mer- t Golkin „ 111.—Alexander CHICAGO, Kleine , T„ _ ... . & Co/has New York under Brooklyn, L. Ward. R. Co. since 1908, was on record his — firm membership having been ef¬ fective since Sept. 14, 1921. Mr. Jardine, Jr. is the son of Jardine, who was of the Los Angeles Stock Exchange from 1926 through 1931. For the past three years he John Earle President has been Vice-Chairman National Invest of in America Committee, and LOOK '56 FORWARD THE the Week member of the a Executive Committee for Invest in America Week in Southern Cal¬ ifornia. During 1955, he was fund chairman for the Ameri¬ raising Red can Cross California and now Vice-Chairman the local Mr. in drive ARC "V#i " ' mmmm as director and s w&spawmz&yk Southern serves <r « of chapter. Jardine, Jr., is active in the Invesment being Bankers Association, former Governor and also a Chairman dent the of the of California IBA He is also group. a former Presi¬ Club Bond of Los Angeles. Lester, Ryoits to Admit H. F. BeaSe LOS Calif.—Harold ANGELES, F. Beale will be admitted to part¬ nership in Ryons Lester, & Co., , Harold 623 South , Mt*. H WWmwm Beale F. ^I Street, members Hope of the New York and Los WMmkWwMWmWmWf " Angeles Stock Exchanges, on Feb. 1st. Mr. Beale has been with the firm for many years. wraps up the idea of go1 in one clean front-to-back sweep! Lamson Bros. Admits CHICAGO. 111.—On Feb. 1 Lam¬ son Bros. & Co., 141 West Jackson Boulevard, members of the New York Midwest and Stock Ex¬ changes, will admit Robert M. Sproat to partnership. On the same date Edward F. Thompson, general partner in the firm, will become a limited partner. Joseph the on S. New Feb. 1 Lederer, Stock will become partner in Risser, Harmon & Co., 15 Broad Street, New York City, members of the New York Stock On Jan. 31 Earl T. of the from Exchange. Risser, member Exchange, will the five all-new cars of Plymouth, Dodge, DeSoto, See how the new judgment and their hearts tell them: here are cars that wonderful to drive, to ride in, to be seen in! must be comfort in a class by itself. See how easily they stop with new braking systems unequaled for sureness and ease. See effortlessly they steer—-with Safety how good look yourself. Compare these cars with any new today—from any standpoint... in any price class. Take a first is THE FLIGHT-SWEEP—the design. From jutting headlight to crisply upswept tail, this simple, clean line says power and motion! This is design that borrows from tomorrow! new Viner, they get into "Drive"—they just press a button of Pushbutton PowerFlite! See how they go—with the finest new engines: more powerful, more efficient, more economical. See how smoothly they ride—with an all-road note in car people driving these cars, their faces tell you they know they couldn't have made a better choice! Look at the Touch Power ' T Steering that works all the time, not part time. You'll see brings you safety too—for the forward look '56 the best-made bodies and frames . . . new LifeGuard door latches that are the safest you can have around you ... new and Safety Seat Belts, if you wish. Visit your dealer soon. In the forward look '56 cars you'll discover a new kind of riding add driving pleasure! CHRYSLER Edward A. Viner A. now seen — withdraw the firm. Edward '56 Chrysler and Imperial. freshest Exchange, a look What catches your eye member of York forward Their cars Risser, Harmon Partner ; Millions of Americans have the partner PLYMOUTH, CORPORATION DE SOTO, CHRYSLER, IMPERIAL in Edward A. Viner & Co., Inc., New York City, passed away on Jan. 4. DODGE, See Chrysler Corporation's Great TV Shows, "Shower of Stars" a o+™+ kranch office at 16 Court street,, direction of Gilbert Mart. - opened . , the oldest Ex¬ change member & Meyer Barnett, which is being dissolved luii and other alloy metal equipment; and proceeds of the sale to in¬ balance will Firm toBe Warburlcn, under¬ Auchincloss, Parker & Redpath; Bernard Aronson & Co.; Goodbody & Co.; and Abraham /&• crease the ible wire; life boats and life sav¬ The company will use $1,500,000 of the of members writing group include P. W. Brooks sale high-speed tool steel and forgings; high quality non-ferrous alloys; wire screen cloth; welded and of Other & Co. Inc.; and dustries, Inc. is offering its com¬ stockholders right's to sub¬ scribe at $10 per share for 263,771 mon rate by sales represen¬ of the company. dustries, Inc. is engaged primarily diversified line of metal products. Among the company's principal products are carbon, alloy and additional the most part tatives 1 Continental Copper & Steel In¬ & HH sales. in the manufacture ANGELES, Calif.—J. Earle Jardine, Jr. partner of William R. Staats of Continental Copper & Steel In¬ Exchange Member Offer Underwritten by Allen & Co. Group Co., has been admitted LOS 77 (337) and "Climax!" Thursday nights, CBS-TV the 73 The Commercial and Financial Chronicle (338) r. Continued, jrom CRAWFORD 76 page tional has arranged 28 new agreed charges with bringing the total in effect at Passenger travel about the same I see lines National fail us to diminish or economic new in dence is one of the These physical advances Cape Breton Island along with about thousand a Four additional cars. rehabilitated and was exception—old lines miles, 550 of them in this new meant three and a half million ties and nearly two mil¬ yards of ballast as well as extensive work on long-term yard projects such as those at lion cubic bridges our economy, be favorable. CNR Ontario, main to line make between for way Cornwall and projected a Cardinal, seaway power reservoir. Rounding out the railway's freight and passenger op¬ the Canadian National a complete transportation system are its express, telegraph, hotel erations and making and marine services, while Moving shipments in 1955 Canadian reached were National all-time an fast passenger trains, up about 3% from 1954, on Telegraphs high. Private volume services con¬ message wire addition the to microwave TV installations, the switching systems for TCA in Montreal and Winnipeg—the first of their type installed new in North America. the to reperforator The CN-CP Weathe'rfax network set Department speed of Transport was extended in distribution of meteorological maps the wire-photo Projects process. American defense communications several Since of most the rep¬ as raw materials, reflected the gain our general Thursday, January 19, 1956 . was an seemed H. expected. unwise to It me has always place too to the economy; it is the patient's gen¬ stamina, and resistance that governs his life-insur¬ ance rating rather than the fact that he may, at any given period, suffer from a cold or some temporary inaisposition. eral In the business area, the most compelling index is the long-range prospect of how well our economy behaves over a period of years or decades rather than of months or quarters. On this basis, it can be shown that our long term has been excellent and, short of war, should continue to be satisfactory. An important basis for optimism is the effect of scien¬ tific development and research which has a strong in¬ progress the over Canadian on are also and underway at gan to take struction a Queen 1955 with Elizabeth in the start of Montreal. con¬ Taken together, Jasper Park Lodge and the seven hotels now operating experienced a slight increase in pkronage over the previous year. The company's marine operations also made progress Canadian National Steamships traffic showed a in 1955. moderate increase and the "William Carson" commenced a limited service between Nova Scotia and Newfound¬ land. The "Bluenose" and two vessels under construc¬ tion in Scotland for east coast service are now expected to be in operation next year. Corporations like the CNR are becoming increasingly dependent on research and related staff work in their efforts to take advantage of technological and adminis¬ trative discoveries applicable to all levels of operations. The year 1955 witnessed company new to put research to economical service the to efforts work public. the part of the on for better The and design more of the automobile transporter is one example; others involved grain handling techniques, performance tests on freight car trucks and design work on a new type of pulpwood car. CNR's industrial development officers continued contributed to Agriculture Department for immigrants and ex¬ arrangements tended its work in agricultural related to traffic promotion. During in 1955, the every field. done, good results ployment CNR it has as been in the past. ROBERT E. techniques, But it programs. Although were was the biggest gains were in job remains applying evaluation area and of pro¬ to new be em¬ In 1955 the United States aircraft industry drove to¬ wards greater over-all stabilization of employment levels and backlogs —- with an eye to increasing sales and profits. ment of business but economy, it years made—training in signals, freight many in projects for operation is other facets of future the essential. company In the final This • co¬ analysis the corporation lies in the hands of its and women. natural ele¬ a a competitive aviation's younger - men Within the next decade, between $1,500,000,000 and $2,000,000,000 must be spent by the aviation industry on expansion if companies ex¬ pect" to maintain their competitive positions. HUGH C. GRUWELL Chairman, First National Bank of Arizona, Phoenix, Ariz. The great migration of Americans from East to West which began immediately following the end cf the war and.which has so greatly accounted for important popu¬ lation and economic advances in the Rocky Mountain and Pacific Coast areas, continues with¬ abatement. out great trans traverse Since several of the continental - the State commonwealth highways Arizona, that of has been an imparbeneficiary of this tremendous tant movement of people. Instances showing this growth abound but they all net to there facts: The state has doubled past ten its population and years in the bank our has paralleled that growth exactly. has 'state added dustry and The manufacturing tourism the to in¬ bases extreme. was ther industries moved to (1) air business made of American airliners manufacturers backlog of more than $1,000,000,000 for this variety of plane alone. Piston-powered planes also sold well, giving emphasis to long-range predictions that air next 10 and passenger years cargo—will double with consequent need for every Deliveries an in the type of airliner available, i- data ployment indicate was for that 1955 fluctuation in aircraft only about 1%, the lowest on record. em¬ As 1956 progresses, it is reasonable to expect that airdiner orders will continue strong and thus increase the span of steady employment well into the 1960's. This stability of employment will be of direct benefit to the nation's military establishment, which could draw on the established manpower reservoir in the event of the past varied no spending Americans as a whole en the business greater com¬ care a additional state's water farmers allocated to turn by of pany First than the to inow for Calif., Pasadena, National Bank writer became Arizona assumed of provide to up, are same banking now time service receiving of the Plans Board. to careful it is belief the unprecedented our pros¬ in 1956. GEORGE GUND President, The Cleveland Trust Company, Cleveland, O. Business as a whole all-time peak will be saying 1956. I doubt, however, that the climbed to a new in 1955. I expect that a year from now we the same thing about The rapid business as in the past 12 months. National Gross measures the total Product, which dollar volume of activity, will probably be greater for the year around 3 to 4% than a for 7.5% There next year. 1955, which gain for 1955 several are anticipating its compares over 1954. for reasons moderate tempo Residential building has a more already begun to decline (after sea¬ sonal adjustment), and the number dwelling-units started in 1956 is likely to be less than in 1955. It of Concept is that project (invariably a cooperative job by groups) is managed by one organization or com¬ This managing group is responsible for the cor¬ new is doubtful if the production and sale of new passenger automobiles can repeat last year's remarkable record. George Gund The current facture, assembly and testing—of each participant. Research and developmental work naturally came in for stronger emphasis with the evolution of these com¬ may plicated sion, will probably furnish cumulation rate by of inventory business a ac¬ concerns slow down in the latter part of 1956. Credit expan¬ smaller push than in 1955, because the monetary authorities are likely to maintain —" weapons Presidency the bank's perity enjoyed by Arizona and the Southwest generally over the past seven or eight years will be duplicated particular some production projects. Exposed by the new requirements for modern the of 5 sum hyper¬ than into larger even study. with Weapon Systems. The year 1955 saw, for the first time, "R&D" projects which were larger in scope enable acerage an the At the greater communities ex¬ manu¬ will desert marketbaske!s Arizona. of Chairman expansion more Basic premise of the Weapon Systems activities—design, engineering, Arizona world. On Sept. 1, 1955, Mont E. McMillen, Executive Vice-President of First Western Eank and Trust Com¬ industry's economy. by the U. S. Air projects, demonstrates to more productive farm land, and thus prov'de contribution held quicker elimination of existence the complexity of today's ultrasonic and sonic aircraft and guided missiles. relation of all the that itself with 1956 denotes The Weapon Systems Concept, used Force in handling major many signs police in repetition cf sales methods which, while and profit wise, nonetheless aroused animosity. Otherwise Arizona's business¬ public steady and well-planned. a to volume the chance for Tasting world peace. time did the public relinquish its belief that for defense in tnis perilous age should be This attitude also want avoid opinions of But at year, superficial are rate of increase will be as national emergency. severe to To scheduled 1958, 1959 and 1960 suggest increasingly stable work force—and currently avail¬ able Legislature met, repealed the law requiring a 2% tax on manufactured goods sold to government agencies. This repeal placed Arizona manufacturers on an equal the total traffic—both legal structure zoning regulations, and the like: December, both Houses cf the our schools, the month of in the Robert ,E» Gross development work. for jet-powered commercial tnree those first time surpassed farm income, will rising curve. There appears reason for some hope of an early and reasonable settlemept of the Colorado River controversy and when that occurs, accelerated research and gave Just continue spending. (3) Further emphasis of the Weapon Systems Concept 1953 for minished and the value of manufactured materials which fense a jobs last year for the was spreading general by the public of the for "insurance-type" de¬ announced in yvith radar and electronics have signified their intention to do so, or anticipate that 1956 will parallel the success en¬ joyed in 1955. It is believed copper production, in which Arizona leads the nation, will continue undi¬ for orders Gruwell C. men There Record Hugh thousands involving some be foreseen for 1956. lished in 1955. necessity included These great changes necessitated careful reassessment of the state's tax laws and its other successful backlogs of commer¬ jet, jetprop and piston-powered airliners were estab¬ acceptance Arizona providing 1956 Record oroers identified munity will These important factors contribute to that forecast: cial also an There However, in progress in success can which economy cattle raising, footing competitively with manufacturers elsewhere. smoothing out its peak and valley periods, and fur¬ pany. growing cooperation of union leaders raising skills and productivity. most in is in recent months the appraisal training that* One of the most encouraging features of this work has been the of in in the broad claims, accounting and activity. much achieved personnel plant expansions and product testing. of additional who have streamed into the state. GROSS President and Chairman, Lockheed Aircraft Corporation Some fluctuation guidance A vital part of aviation's forward movement involves the need for new facilities to house research work, thus treme dips and climbs in the aircraft its propulsion, firepower and The quest will continue in 1956. mining, farming and extraordinarily lively retail com¬ munity. Within the year numerous The Du Pont Company's research budget contin¬ ues at the annual rate of $60 million or more and we have high hopes that it will be as productive in the future advisory services closely expanded every source for solve tomorrow's problems can are erally During to render assistance to firms considering Canadian loca¬ tions. The Colonization and searching are its prospects. Very large expenditures being commited to pioneering work by industry gen¬ (2) form in new The on today fluence upon future points in Canada. Similarly, the Canadian National's hotel operations be¬ firms aerodynamics, systems. wide variety large a premium upon short-term performance in judging the health of Greenewalt in industries. always be C. .Aviation the trained minds which indi¬ activity and a shortage—the lack of qualified scien¬ and design superior flying - , state It is true, however, that reasonable variations in the business curve may important tinued to expand. for satisfaction and Sarnia, Ontario, and Joffre and Garneau in Quebec. The past year also saw progress in the 40-mile diversion of express sales of case, laid to keep the Canadian National's trackage abreast of the country's economic development. In 1955 this also grams confi¬ consumer's cation of progress in are are The Since Company's production of business Railiners no Pont in put in service were optimism. the facturers freight and passenger began operating new diesel Every year—and 1955 a should resents products sold to other manu¬ are 200 diesel-electric locomotives of Du in Quebec and Alberta. 1955 1955 future. should and motive servicing facilities and in passing tracks to get the most out of new diesel motive power. Moreover, In outlook fect being made all across was linged to the mainland by rail and road for the first time in 1955, on completion of the Canso Causeway. Extension of rail lines was sup¬ plemented in 1955 by widespread modifications in loco¬ Canada. by . tists and engineers to dream Business in 1955 showed the full ef¬ Canadian Throughout the system, many long-needed improve¬ ments are being made, enhancing its ability to render good service and strengthening its basic earning power. CNR immediate the transportation market is larger and more complex than it was a few years ago, and th£ CNR, like other carriers, is constantly striving to adjust its services to this changing market. The process of adjust¬ ment can be seen on many fronts: in new trains and lines and in line abandonments (of which there were eight totaling 144 miles in 1955), in the extension of ''piggy¬ back" service and incentive loading rates, in faster freight and passenger movement through dieselization, in dinettes and coffee shop cars which in 1955 served 30% of Canadian National train meals, and in the addi¬ tion of truck routes for better service through integration of road and rail transport. the the during peaks principal ingredients of - ' The 1955's greatest was to believe that the confidence that has reason no carried was year. some GREENEWALT articles. Faster trains like the Super 1954. in as shippers, end to 95. year Canadian over H. President, E. I. du Pont de Nemours & Co. Continental, together with special tours and incentive fares, offset declines in immigrant travel early in the up . . " , Continued on page 80 Volume 183 Number 5460 '.The Commercial and Financial Chronicle .. 79 (339) Continued The from ticular farm, Si"£ ca,!?s are the West markets effects, a the in severe to Here areas. export most found are all need for loss had but extent in aptitudes, South, particu- the has to his par- common in areas and where or and interests of larly promptly forgets. A properly prepared plan is a joint product in which the some there is form of intermediate a credit which permits matching tne loan advances to the steps in the conversion the terms and process of repayment to the expected flow ot income. .Intermediate Agricultural Credit The need for intermediate credit to farmers is not entirely new It was an issue throughout the With the present cost-price situation in agriculture, everything borrower and lender Changing Credit Picture in Agriculture of the sources to get the loan and then 9 page mote tally in interested both vi- are and which possible will, fact, be referred to frequently, should be subject to appraisal It periodically, based on actual achievements, and should be flex- problems Unless the borrower ibie enough to be modified by has the training or is willing to rnutual agreement if conditions seek ?nd u.se,.tIie adXlce °f c°ro- require such change. petent specialists, he is not apt to be a good risk regardless of his collateral, for business transaction is a desirable one unless it promises to be mutually profitable to both parties. in appraising the borrower's proposed plan, there are several points to be considered. First, is the unit large enough or can it be made large enough without prohibitive cost to provide an ade- Banks with sentatives making are sucn not are staffed with agri-J cultural specialists may find it somewhat more difficult. Banks pro- connection, overlook the part-time person the has needs of farm operators. If reasonably secure off-farm job or can get one and operates his farm on a part-time basis, his loan repayment ability a help him as on a .sound basis where- his farm earnings alone would not justify the loan. The management in today's a of and some farm new past performance. velopmg such plans. , ^ - credit nnr l^ah ^atistics Will hmve the borrower's schedule anticipated income realistic in making due allowance for weather b^s oasis present two-way break Patl01?s. « s o gage state in when great deal The lending the is in agriculture as present wheat fluctuations? difficulty farmers small no m market and of many cattlemen measure due to unwarranted a by the usually good weather and we now best war lending. Techniques which will permit this type of lending need to be developed, generated make provision for years of uricontrollable adversity, but (it making intermediate term loans, it is imperative that a real- should also require offsetting istic and careful appraisal be made anticipated returns. of t ,e pre- Pay™™f 'n yearS of higher than It should also take account of the possible effects only the integrity,'industriousness, of quotas and acreage allotments situation, including not and collateral of the borrower but and have sufficient flexibility of aUernaUve enterprises to meet plan of operations, at such conditions. also his capability and the soundness:oi •least his for t period .e of the The farm plan should be con- tcmplated lean. t As mentioned before, modern highly complicated technical of Just 10 Inc., a wide and years ago, was document, ing farming is a undertaking, involving riety i^continuine him unitwhich promise va- business laying a out hv- the tn xrai,1P of be data needed, such prospects, as crop classification yields, crop duction goals, and erations. some They cases spective specific for with his the be s on an a pro- preparing farm to a'nnliea- loan tion. Service of the Banker to Agriculture ajs0 be The service that a banker efficiency. Bankers perform can service to farmers by helping them to limit their ex* an important penditures to those items which a™r most likely to improve their efficiency and income. Continued serve on page seeinghislifetime self & FAMILY LINES Iraduallv 'disrated Those borrowers who cannot develop p^nom1ralWn ? eXer becahse of o f it a resources f b 1 P„TtfL Tff f^ ramd- iohs individual often results improving his with nr time, off-farm employment. move Svwitty 7U 1ttdu4&iunl Sout/l orPb/cau3e nafJprial 3?*^ S^ent thefr faim earnings jatter an unit e lack of physical n This in the own po- S1l10n and aI the same time allows the land to be recombined into be regarded by the borrower usefless paper which he signs ... larger , and . fi more n efficient units. on this operating principle: good service is the best insurance there is for utility prosperity. We feel this our revenues to In this case. decade, customers Atlantic Coast Line least in Lines Leased operating are up with Louisville & Nashville Connecting Lines 84%. Our our 10th year, . Desirable Plant Sites Jointly Meeting Your Specific Requirements Are Available In This Area Indiana Gas & Co., Inc., is serving approximately 96,000 natural gas customers communities, each with an at have increased 58%. At the close of on our ... have increased 269%. Dividends stockholders Water Lines Affiliated with principle is sound For Detailed Information Write: in 59 Indiana an economy based R. P. JOBB, Assistant Vice President agricultural-industry diversity. We will gladly furnish our Wilmington, N. C. annual report to you on request. . . 06 e INDIANA GAS & WATER GENERAL OFFICES: COMPANY, INC. INDIANAPOLIS 2, INDIANA 81 RAILROAD im- tt Scant Indiana Gas & Water Co., organized pan Some appraisal arrived little not a a be in¬ *:ows broad outlines of the farm operation for the period ahead. It must as in able with borrower in plan use price similar consid- may work to land and livestock pro- +y,P n^ substantiallv whet- high prices during and early postwar period. sound plan for term credit should In earlier, Federal and state agricultural workers can be of help, They can help formulate the basic doubtful value to tne abnormally methods be stated a^nraking sich the it than the optimism will As partici; ior appraising sucn pariici for is as such to and must learn we more about adapted loans. reach we such industry, know cycles before commcnplace is mort- short-term loans and However, on plan one others. of break to include intermediate term leans, in addition to the way to render to agriculture in financial at, based on planning has been mentioned. the knowledge and judgment that Since a prospective borrower must he exhibits in mapping his farm scrutinize his projected income plan. Addition of or conversion to and expense picture carefully a new enterprise always entails when a farm plan is prepared, he some risk, and such moves should is less likely to purchase a mabe undertaken gradually and with chine or some other item that he sufficient flexibility so that the does not actually need for greater can processing earlier plans will Is t iree- r a preparing common major selves of the assistance of county agents, Soil Conservation Service institutions more expeditious subsequent cases; of Many of the problems encountered complex reasonable number of years? SecCity banks can be of much were set up at that ond' is the land adaPted or adaptassistance^to their correspondent tfsie. The need always becomes able to the contemplated use? banks in helping them to develop greater at times of declining prices Much cf our present farm problem this phase, of their farm lending and rising costs when farmers find comes from the misuse of land. In service. In addition to the tech- pian can be slowed down or themselves unable to finance such spite of years of concentrated-meal assistance, which the city speeded up as developments warexpenditures from one year's net emP^asis on s°il conservation and banks can provide, they may at ranf. earnings. It is especially pressing PrcPer land use, we still have vast ke asked to participate in At first this farm planning may at present because of the rapid acreages with a low or hazardous the larger loans foi wn c t e seem 0ner0us and costly. Howgrowth in intermediate t:rm items fr°p potential that should be re- local banks rcsouices aie noj; ever^ experience gained in needed on farms Snmo dav turned to grass or nmoer. adequate. A sound farm plan and day our turned to grass or timber. 1920's handling submitted potential the prospective borrower consideration basis for the as a in should we credit farm operations—can be appraised to some extent on the basis of his his family and still leave enough state agricultural people in deover a to with agricultural people and those without them should avail them- Quate living for the operator and personnel and other Federal and marSin to rePay the loan done greater efficiency. this not a be can be based on these earnings as agricultural repre-;well as on the earnings from his ideally suited to farm. Thus, it may be possible to loans, and they appear to be increasingly interested in this development. Other banks which In should 80 The Commercial and Financial Chronicle (340) Continued from in On the upside, there is little doubt that nonresidential construction will have another big year in 1956. Busi¬ outlays for new plant and equipment, one of the major factors in our economy, promise to increase sub¬ stantially. State and local governments will spend more lor highways, schools, and other public works. And with We envision I continued FRED G. GURLEY Santa Fe received 18 ing the President, The Atchison, Topeka and Santa Fe 27 Railway System Business generally has been good as Income ] i M K,:, will be approximately 10% above that of \ 1954 but lower than the peak peace- j ''1*1 - $'t' -3 • *s J is I evidenced by fact the that / FREDERICK to slow rise (1947-49=100), freight new cars; provements and this outlay, $49 purchase of 5,125 $25 million for im¬ 7 or to roadway, Fred G. Gurley equipment; $15 million for new train cars including 45 Hi-Level the for cars new El Capitan to be inaugurated in June of next year, and $13 million for 80 new Diesel locomotive units. addition In Capitan the to inauguration principal of projects the Hi-Level new scheduled for El auto laying of approximately 300 track miles of new 249 miles of which will be continuously welded), the installation of a Telersgister electronic res¬ ervations system in important ticket offices, and the of work on modern a retarder yard at of The $6 in As Corwith Hagemann. Jr. will Nov. Demands soared. processing machines in its accounting department that stalling freight during head-to-fear trains will be end 1956 of communications radio the banks also between nine struction miles on of traffic control the Coast lines. pleted, Santa Fe will have traffic. control We expect Santa a signaling. ' of bill wage ready negotiated total of ; increase an Fe's annual . at as a \ railroads will million am one of 1 The result of increases al¬ now At who believes that President's Cabinet Committee recognizes that the time has come reliance "cornerstone of on the transportation by Even protected'the traffic and costs/ The railroads freedom Committee and to vantages. the base make to pass on so and 1955 the about Reserve must be $11 alarmed Banks balance cannot at sheet the 1948 of the Federal Reserve $216 bililon. Reserve Even has above their credit balance characterized as 1955, of several Interest the full of Jthe rate increases in 1955 TelT as'yet.' Banks now have larger effect for losses tax purposes, sell to on customers' 1955. in Some were because banks found it to provide funds to meet some securities loan Securities securities on demands. , . . If loans continue to increase in decline or 1956, if deposits should combination of both, banks might have to a furtheij losses this Many banks to minimize year in the sale of_ securities. their losses in 1955 sold off the short end of their r cut down their portfolios. In doing so they have liquidity and some have a very limited currently in their portfolios. of short securities amount These banks may be to forced to take some losses in 1956 liquidity position or to meet loan de¬ deposit withdrawals. repair their mands or Due to Conclusion the restraint level of As I stated last year, the basic of inflation is, too many dollars, and the way to stop inflation is to reduce the number of dollars, or at least stop increasing the number. program of feeling that banks dollars ing the Dow-Jones Industrial Average to a new are bond business the activity and Federal the credit it Reserve, is my watching their loaiv portfolios and accounts more closely '■ *- * fe 4* * *•-*.*- * 4. * n % • into ceeding are 1956 confident tions may of I with their arise. than more ever.. than Banks usual are prjo-^ .; I./. (. Continued I ■ ' f | 1 . f ■ t t - caution, but ability to meet whatever condr, all-time f w of the year as now. a had necessary In spite of a tremendous bull market in stocks, carry¬ » as active billion the end little higher or about the same as they Bank earnings should be higher in 1956 than be cause its installation ■m- taken their which one Even if the Federal Reserve this year topping out the boom, the momentum great that I would expect 1956 to be profitable banking year with deposits at same now. 1955 incur year so Losses according to estimate. railroad. year the may Banks its reversed by the dollar from power. some. and during the increased keep risk of lending in a boom period Credit losses, small in 1955, 1956, but not to the extent, in my opinion, to affect earnings. Loan totals will remain high. Bank dividends should tend to increase restraint, total reserve bank credit has increased by $987,000,000, moving from $26,433,000,000 on Dec. 29, 1954 to $27,420,000,000 on Dec. 28, 1955 to an all-time high. The total money supply even during 1955 as measured to are greater than normal. may begin to increase in concerned today short-term liabilities to certificates we loan portfolios and the by banks have increased from $6 billion. Included in this 11 billion holdings if so are undoubtedly since policy of supply. The de¬ with haVe" not been fully ratios. expand about in absolute an in active "and are ultimately they owe, or ' that become concerned are that amount their to Federal stated against inflation only until the pinch begins adversely. is 1955 rates financially embarrassing. the Federal of the ' during the are effective about both striking. policy of re¬ straint in mid-1953 until December 1955, there has been an increase in the money supply of about $20 billion as measured by the combined figures of total deposits in all banks and currency in circulation, the combined figure having moved up from about $196 billion to project "involved installation of approxi-* finately 103 miles of continuous welded ap¬ rail, proximately 63 miles of which was done by a new elec¬ tric flash-butt welding process never before used on an of lending, both in are directly Any program to stop the boom will meet tremendous opposition and for fear of starting real deflation, the measures to slow down the boom probably | will con¬ liabilities in gold if they Such gold withdrawals if they occurred could choose. Since higher that the to bankers 90-day Treas¬ Bills of almost $4 billion. Foreigners have the right prove have the benefits operations they relation reported over the up the to affect them an lenders their out carry and rates and tighter credit have never popular with businessmen, labor leaders and poli¬ ticians, to say nothing about the voters. Even many to demand satisfaction of these outstanding The company continued to with throughout Banking Outlook Good fall are the Higher interest periods, namely, Increase— billion at been as $2,6C5 They fact foreign ury the of carriers with economical Certainly this is from 48 Martin depreciating further in purchasing -■* public, so that the nation's total transportation bill could be substantially reduced. Completion of our new direct main line into Dallas, Tpxas, was the high point of the current year. Another American the are a policy, the traffic would gravi¬ transportation best fitted to handle it. and % tinue to be mild. other Federal ratios. billion for as recommends, therefore, it possible the about regulated carriers be given greater their prices on their own natural ad¬ efficient in and foreigners Under such would most revenue and sheet other tate to the form of This calls which follows: 1%% 38,543 over indefinitely and the benefits of low regulatory policies demand $35,938 the that far in so 12/31/52 in Gov¬ industry operating at capacity only increase prices and not produce any more goods. After all the artificially created money that has already been pumped into the economy since the Summer of 1953, it would seem that our future expansion should be financed largely out of savings. (Last half 1952) $4,729 1956 is tied Chairman can 6/25/52 increase the stated above will as yet It is inter¬ expansion is repercussions banking in not or Board this meet in with Z%%, but it indicated He inflationary for 43,361 amount of money regulatory program." Today the. public is often denied cost and as re¬ been year lime in the future this credit expansion will end either because the borrowers an banks amount Transportation adjust our regu¬ forces" has reporting member banks (billions) concerned on to competitive modernized a to become the latory-policies to these competitive facts "increased marked some come a those outlook $43,632 absolute total of regulatory pattern still is influenced too much by the thinking of the days when the railroads had a so-called monopoly, on transportation. We must come to grips with the reali¬ ties of competition as we face it today. The report by the moderately the to that "prevent another 1929 money 1956 still appears to be strong. For the Federal Reserve Board to create new money to Reserve is in so." do to country. with whether to be subsiding. in loans of commercial appear six-months Increase,. along all right, but there still is an wise and sound treatment of the com¬ petitive forces in the transportation field. I The the increase 12/28/55-— com¬ get urgent need for A installment (Last half 1955) ;//v;-■/;:g/i'4/tg//.;Z^; $15M> two over 2,178 train miles of least not 6/29/55 being negotiated. Also antici¬ pated is a gradual, but continuing increase in cost of materials and supplies. Physically strong, well financed and well managed or does dangerous entire the bor¬ Total loans of signaling under con-'/ When these have been invite have compare Chairman William McChesney sub-committee of the Senate a endeavor to for new supplies of money through the commercial banking system with Federal Reserve assistance would the fall of 1952 and the fall of 1955: virtually complete on the main Chicago and California. We have two Centralized Traffic Control projects under construction on Coast'and Gulf lines territories, totaling 189 miles, line boom possible high) creating to 2V4% 214 to 2%% 3 before mand for loans 1% to 2 from is if present time the demands for funds far exceed the sup¬ ply of savings, and that to met these demands by 2 advanced it (even restraining the increase in the through and rate a Federal 1V2 to loans at Banking and Currency Committee if repre¬ credit been on program bank testified ernment's collective residen¬ prime rate for large top commercial The esting to in¬ our Martin overstimulated policv 22, 1955 for has rowers place in service an electronic microscope for testing Diesel fuels and greases. expected operation and let interest rates the money. opened, the Dis¬ the credit available Federal Reserve Board in Reserve \Vz%, was April 15, 1955 Aug. 4, 1955 Sept. 13, 1955— will is at made econ¬ probably successive advances in the Discount Rate 1956 Besides Tele register, the railroad will progress farther the electronic field with installation of electronic It Rate Bank into and lower from the year 1955 strictive H. F. complete construction of a Maryneal and Silver in Texas and will begin construction of a line from Hespiria to Cushenbury in California. <iata and starts recoil a count between spur housing sent million. railroad 19-mile month in the previous activity. Yard, Chicago. The retarder yard will take an estimated three years to complete and. will cost in the neighbor¬ hood production tial (nearly start best thus those who really need approaching or has already at¬ tained capacity operations. Lower clude rail the increasing inflationary pressure. attempting to do this has been credit expansion on to are fast in¬ 1956 above The current rise time same down sufficiently high levels so as to discourage un¬ necessary borrowing. The limited amount of funds omy has carried business activity beyond all previous peaks. We have record employment and inventories are being built up, although not yet at a dangerous rate. It is apparent that industry in general is once again structures passenger streamlined points 1953. cover chiefly for produc¬ The Boston, Mass. Of date. that bank credit is used see The orthodox method of tory will connection Federal Reserve Board is faced with an extremely difficult, and so far as history records, impossible task of trying to furnish funds for sound business expansion The year 1955 ended with business in d boom of large proportions. Industrial production, as measured by the Federal Reserve Index, is currently at 144 to in year-end purposes, i.e., transactions that will increase the flow of goods and services rather than bid up prices. HAGEMANN, Jr. present year's capital expenditures totaling approximately $102 million will be the highest in Santa Fe his¬ million Federal Reserve Decisive Influence deavor to President, Rockland-Atlas National Bank of the made tive ' H. 1 think the future for our industry good, and our faith in that future being restrictive without at the time year of 1953. April 25, from still v v commercial banking system can be helpful by carefully scrutinizing all loan applications to avoid mak¬ ing loans for strictly/ speculative purposes and to en¬ Hutchinson, Kan., and Lubbock, Denton and White Rock in Texas. on are The and by the end of 1955 will have received passenger train cars. at Denver, Albuquerque, Phoenix and Chicago completed this year, as well as new stations at were for the year just ended increased stocks with the December financing and adjustments. If this restrictive policy is to be effective, it must be pursued until the abnormal upsurge in loans is stopped and the boom dampened. the offices 1955 from the standpoint of revenue. as tion year, new of policy of the Reserve authorities has increased in tempo throughout the year, but has been gradual and moderate with the exception of the relaxa¬ A new signal repair shop at Topeka, new locomotive servicing and car repair facilities at China Basin near San Francisco, and new or improved ticket and traffic good in San Fe territory except in some agricultural areas which were adversely affected by drought. The year 1956 should be approxi¬ mately The Diesel locomotive units dur¬ new were Purchases -* „ , largely for cash. Prior to 1955 we had 22 flat cars in Piggy-Back serv¬ ice, and by the end of the current year we will have equipped 46 additional cars, bringing the total to 68 cars. 1956. 3,436,000,000 *3,973,000,000 La test available. 70%. . Cleveland prosperity for to ha3 market $2,445,000,000 Margin requirements new We now have 30 electro-mechanical temperature con¬ trolled refrigerator cars for handling frozen food, with 200 additional cars of this type under construction. the past year the Cleveland area has enjoyed a increase in business volume, employment, and income. in 2,350 1953 31, 1955 * 60 received the stock in 31, 1954.— Oct. freight cars during the year, including mechanical temperature-controlled refrigera¬ tor cars, "Damage Free" box cars and insulated box cars. personal income high and rising, consumer spend¬ ing should show a further gain in 1956, particularly as to nondurable goods and services. Over Dec. 31, Dec. main tracks. total notable where flash floods have been a problem. Vapor-drying treatment of ties was stepped up at Somerville, Texas, and Albuquerque, N. M., plants with a marked reduction in splitting of hardwood ties as com¬ pared with air seasoning, and the company's mechanized tie gang total was raised to seven gangs renewing ties in of the ness the West Thursday, January 19, 1956 . high of 487, credit employed only increased as follows: programs of Centralized Traffic Control, head-to-read radio on freight trains and high water detectors at points 78 page policy of credit restraint as long as there is any danger boom getting out of hand. a . . ^ on , page 82 : t t i, t,».' t > 1.1 1 Volume 183 Number 5460 Continued from The Commercial and Financial Chronicle ... 79 page of j (341) credit ening ; It should be not implied meeting these need to know from credit desirability of needs, particularly in the intermediate term several prospect for provement further to Federal this stated Federal in connection, the one credit re- law all to examiners Federal no has letter a Reserve there is tics and conditions of such lending, So far, I have dealt mainly with re- Board Reserve cently regulatory some or to :poses and to be Some , agricultural purthat such loans, made bankers have attempted have may were been if not criticized the terms of being met by increase be that necessary. over before yea.rs liquidated. the tively of could be debt 9% It is also possible that real bankers may not have real- .some ized the needs /tunity for or potential profitable service the to the to in This with plan as quickly protection a in data credit at present the of is properly and with a loss do that increase in the cost of farm credit. is further is expected. available the value compared a of amounts if and he We have little term of on with farm of 20% debt assets,'rethe in- machinery, livestock 7\> m ( sijiii / pur- '' , CUBA f.fm DOMINICAN REPUBLIC -v ■ SBp %:• 1 • isugar '/> -vn v«,. HONDURAS is GUATEMALA flour! EL NICARAGUA SALVADOR COLOMBIA COSTA RICA healthy situation be maintained, PANAMA private debt. tremendous This indicates demand cacao ECUADOR Some pressed intermediate that because of this dition fear agriculture versely affected has been would by the for available credit. we portant field. to increase of $200 billion in nonfarm meets lending to farmers and con¬ leadership in this im¬ only economy, total farm debt increased approximately $10 billion jn the last 10 years against an knowledge of the extent your Compared with the rest of the the terms of the agreement. overall tinue farm While the legiti- the end that this may financing will be the have the imagination and initiative to slight challenge am sure you evi¬ these rela- must be met, it is important that it be done with discernment to knows exactly what promised real a I is in higher in earlier even While the total of falling prices. The borrower is thus in terms is mate needs for agricultural credit specifically and accepted by both parties so the borrower, as well assured that trie There empha¬ some interest not farm these safeguards be written down tne lender problems. even accentuate in Conference your - chased on credit, it is still low compared with 19% in 1940. It is that embodies the necessary safeguards. It is much better that as agriculture of it agreement loan of results this at dence Mortgage fleeting, at least in part, afforded prepared ance the though it man¬ Your attend¬ re- that represents market estate in position. represents 11% of total possible, as be can on production is to the buy indeed fortunate that this healthy debt situation exists at this time minimized advantage hehce help farmers learn better agement techniques. pro-v be the of cost has prices and of farm to on 1:10, creasing amount equipment, and or cost any pressure total 1:5.3 to Lenders, of course, need protection, so if a lending operation is not going properly or there is danger of loss the operation can out nonfarm pro¬ min¬ 1945, the debt available strong years. . straightened im¬ any prices, upward will few a To the extent in 1940 and oppor- this field. 1940 farm investment agricultural might period a loan added tunatelv. though even renewals imize furthering and that which to This squeeze. in farmer restraint material farm efficiency credit show which of these two predominate. We do know, however, that note the lender and the borrower both understocd agricultural production plant changing demands of our the represents operating losses, it is a matter of grave concern. Unfor- ex- the From total efficiency. It is entirely possible that such loans aminers are the cuctive resources, it may be in'dicative of increasing productive to meet this situation with annual .renewals of _short^term loans. There To the extent that rising debt fleets are not undesirable, as agricultural any already cost-price immediate little in is the for From > 1945 to Jan. 1, 1955 that ratio has narrowed slightly to 1:9. for considered the assets dropped from sound credit basis, ?on a of problem. make. ratio of regu- {banks from making .intermediate loans phase say strong a general observations I would like that lation which prevents commercial 'term of the characteris- pressure farmer With only In may ductive The from would due community. There pressing need to improve effi¬ ciency on many farms, to adapt a increases. suffering ing and were we to serv¬ to farm loans then, days ice to the farm total is that agriculture is still in these domestic and export markets, and the striction. of bankers needed squeeze. some country continue to lead in financial .. , closing, 5% the credit position and worthy of the things felt they restrained from making such than less costs. In that farm credit study the extent of bank participation in intermediate term lend- have realize we outstanding represents farm in capacity this of cost credit years. Others, which are equally interested in serving their customers, the is in the not too distant future. It is hoped we will learn from the doing excellent job in this field for an and when sized tight¬ beginning to be reflected in price considering the study of agricul- a crowding areas tural lending by commercial banks Some banks have been area. many The Federal more. is mand Reserve System is not are While increase may farmers, it is rela¬ tively to their advantage. The rest of the economy is booming. De¬ The Changing Credit Picture in Agriculture these remarks that banks restraint. credit credit cost for 81 any be ex- coffee con- ad- measure HOW ARE YOU OH READING THIS LIVING CIRCLE STRENGTHENS THE AMERICAS The Maya civilization, centuries great ago, rose to Why? Perhaps because this remarkable people relied on one crop—corn; or economic and cultural Check your future against these present lumber, bananas, because they lacked now We of the Americas • Growing markets, high buying • Friendly government, favorable taxes one, • refrigerators, telephones, realize that Interde¬ our survival. Today not Thus we have that a High worker morale, increased productivity • Dependable electric advantages ventures can ground" study. tion from be local relocation but many crops and products flow north¬ ward from Central America . . . We'll gladly Service, P. O. Box 3100, assist Address: in or entirely coffee, hides, friendship and better living.1 United Fruit Company new securing Industrial General Offices: informa¬ 80 Federal St., Boston, Mass. Development Miami 32, Fla. United Fruit Company has been serving the Americas usefully for 55 FLORIDA POWER & LIGHT COMPANY and people of the American Republics closer and closer in bonds of fully realized only by extensive "on-the- sources. tractors, living circle of economics power assured for cars, strengthens the Americas, bringing the Climate ideal for living and working full and Central America's power • Florida'.*? ... goods and services flow southward. They buy advantages which Florida offers your business: pendence is the key to abaca other manufactured articles. with others. contact cacao, Dollars for these crops heights and then perished in the jungle. years—employing and developing human skills, conducting extensive research, cultivating, transporting and selling bananas, sugar and other crops, and expediting communications. j 82 The Commercial and Financial Chronicle 342) Continued from ELVIN points and designated port cities handling international shipments by both air and surface. 80 page Recent and future arrangements and new services de¬ HALLANDER E. signed by Railway Express to bring world markets and sources of supply to "Main Street U. S. A.," represent an emphasis on international shipping which dates back to Corporation President, Lynch Lynch Corporation serves two major growth indus¬ tries:—glass containers and packaging. The current boom in glass bottles appears to be a continuing development during 1956 and, consequently, our production of machinery for the above 1955 4 While tin cans, levels. plastic bottles and cartons have enjoyed milk paper much good markets, glass bottles are still used for 96% of all home deliveries and on a 1956 our operations. its payroll million water with routes. a anticipated to as be a would like about at higher than they of progress. the same than motor to conditions of and shipments Oil oils that equaled in several Such bursts demand a heating had us speed will gasoline was foul any solution Gross sales are level or slightly see these of available to industry 1955. time L. We play going destructive who full by foresee the business widespread opinions financial and John 1956. consumption time would of all should goods mean types of continue. realize peace¬ a cure, seemed but several of the that might programs to be "Live break-down a to that be ahead. Confidence business outlook is based on in The of the the ing A. L. larger faster markets; methods sus¬ improved . production; the growth of service industries; greater leisure time activities; and a grow¬ Hammell ing foreign trade. Continued low inventory practices at retail levels and the needs for fast stock replenishment also The in railroad new lines industry is investing billions of dollars rolling stock and improved facilities. The air¬ buying aircraft which will usher in the com¬ jet transport age. Necessity will soon force the a construction of peacetime All these an military factors confidence the golden transportation still lies ahead. the hicles kept service of for 3,000 new put into service. new express during 1955 cost of 13,500 In such automotive accordance fleet used was in installed in handling equipment and new other facilities. 1955, cars at Express completed arrange- ^nts with Seaboard and Western Atlantic ments U. S. Far and East traffic rates Airlines, a transline, through which express ship¬ shipped between all points in the cities in Europe, Africa, the Middle and the air now freight can on one through were be waybill. express reduced To stimulate foreign channels, first class late in the year by 25 export and import shipments between all U rail trade express to 50% S shipping on heights over is Trust and in¬ Company, assume a that the economy will year after year, an upward movement. it year of must It never have unparalleled always somehow. and boom, end, Robert M. Hanes ;v;v , the future to spread the current are If years. and climb to steep we unsound practices, - Frequently is checked and even business in the enter we services J. new prevailing outlook. Certainly with that confidence a it and or a stuffs, other 1956 at thousand the and items of goods country's will be and one We enter necessity. with peace the world, sense we The for quest better doing things, the search for new products for home and industry and agriculture, science abated — go vigor. it to appears should be the equal tries of likely are me that, generally speaking, 1956 of 1955, if not better. Some indus¬ held to be future outlook. banking in 1956 presents a somewhat bepause of shortages Our company is handi¬ because of this shortage. Our backlog of orders for freight cars is at the highest level in many years and should assure a year cf satisfactory now and high employment in that part of our When new types of passenger car equipment operations. have been of railroad evaluated, we anticipate a substantial revival buying to replace many of the present obso¬ cars. divisions Line buretors subsidiaries or industry has All in our better, (W-K-M) electronic our face company (Shippers' cars sales cf valves and at record levels, and the are divisions is progressing favorably. all, I look forward to W. a good 1956. HARNISCHFEGER President, P & , been never related products work of of Our fleet of tank Corp.) is fully leased, the demand for car¬ (Carter Carburetor Corp.) by the automobile I will be glad to II Harnischfeger Corporation give my views, as I see them. Some predictions in the past have not been too good and, in view of the fact hat the government is such a of my big factor in influencing business, by of its huge reason expenditures, the past history of the average industry does not always ap¬ ply under prevailing circumstances. The company has concluded cessful although year, our have been many companies, and the somewhat a suc¬ earnings lower than reason for • this has been that during the six months of the year crane of industry course, to a was off first the overhead 50% considerable which, extent reflects in the expansion of generally; however, which of expansion in 1956 gives of tremendous physical growth in production facilities. The expectation that the Federal budget will be balanced gives further stability to the back materials, particularly steel. set business Charles J. Hardy, Jr. expanding role of forward with un¬ the all con¬ year ways of enter 1956 another meetings. Internally our horizons are expand¬ ing in almost every conceivable di¬ govern¬ of re¬ gardless of the welter of words which duty of another year The outlook for for The settling new records while savings doing the same. Meantime, our national population is increasing unprecedentedly, thus creating new markets for housing, clothing, food¬ a The record high level of personal income strong sustaining force. The backlog of con¬ for demand satisfied. in most lines are working at or employment is at or near the all-time take-home pay is average tions good business. struction contracts the year, facilities capacity, analyze constantly the busi¬ picture, to point out any weak¬ nesses or dangers which should be overcome, and to work unceasingly these conditions is HARDY, JR. from far seems reversed Therefore, it is leaders 1956. in for the maintenance of conditions which experience has proved are sound and essential for a strong economy. assurance to confidence. ness a look both confi¬ untoward incident jolts the economy and our ment to be . of skidding precipitously and dangerous¬ some¬ unexpected development an un¬ We will. never of will we inflation of equally good prospects. all-time of conditions. high well-being . attitude can destruc¬ is a powerful machine. There is plenty in the tank. We can travel far and at a good gas Car registering by of ;v an we period of a means wnen some earnings life of boom One the infla¬ to or more to the risk of run return a and must not become ovtr-optimistic. keep our business structure and our sound condition. Caution and restraint are a by Other fidence in the business Railway prosperity HANES booms time a redesigned express terminals and to the turn as way barometers but added this year. continues to be ' tremendously important if lete M. Bank seen with early the doubt American has—and ve¬ operations. express an additional 500 refrigerator million was announced $10 the maintain, spent for 500 were or To we work in nation with While be dangerous t.ie 1956 caution. capped right thoughtful observers is whether the prosperity achieved in 1955 can be made enduring. Certainly we During 1955 trucks, costing $10 million, were which more of „ assurance, must Thus many years. cars mar- highs as we enter a new year, fair weather for business would appear to lie ahead,at least for the first half of 1956. The question which has been raised in the minds of equipment will be six Another $10 million the materials During no refrigerator rail to Purchas^ of Modern of than more in broken replaced. replacement policy in total fleet express have been will vehicle a entire seller's a the two unknown factors that are business Railway Express is engaged in a $70 million "Investment in Progress" streamlining program. By the end of 1960 of Winston-Salem, N. C. most welfare and economy J - anybody's part to make it effec¬ on Wachovia for era an them whole economy, and it won't take cannot that to of policy that is gaining favor a ROBERT With monetary policies. Thev result would then face us rection. back most creasing, and, if this continues, the hopes that prosperity will stay with us during 1956 should be fulfilled. uses. indicate and a recurrence threat of hostilities and adequate nationwide highway system and is our sacrifice President, and emanate from international better learn to live with it, as it of life and there doesn't appear live" are mercial for are expected to accelerate the Railway Express services throughout 1956. of use let political fortunes But and of station will influence the outlook for the future. tained rise in population and result¬ f gasoline tive. buying will continue during the foreseeable high and much of production consumer period J? belief our in way possibility of again throughout available transportation services. is our competition, ket in the immediate future. traffic moving from the factories and farms to the markets via all It free that they had to be much sustained large volumes of and of is the order of This in are on tie part of the integrated growing desire to cooperate. It is hoped understanding attempts to redirect many fiscal .of its people. high, Harper condi¬ getting strong and dynamic national High rates of production and the to near that this will tend to restore mutual confidence. Petroleum marketers are getting leaders continued a during economy with accord seasoned tive productive on, warranted. or there a hear Nothing could be As indications are companies of in are decades. two and relations, which was manifested by strong against suppliers and a desire to find some There President, Railway Express Agency expressed in tion. number of a to retaliate on the part of both operators and petroleum distributors. HAMMELL too election year. and CHARLES way A. pattern Chairman, ACF Industries, Incorporated beneficial. one this adopt the policies that will be advocated would mean, in cases, the removal of the safeguards which have given us in the past three years the most stable dollar watchword resentment At as they work Treasury authorities follow to most wars experimenting with are an see surges Nothing has yet developed suppliers endeavor speed, provided we drive with caution and safety—which maintaining the policies and conditions which furnish soundness and stability. Caution should be the if any legislation for possible was situation money inflation. of government reverse of sections of the U. S. A. Congressional committees held hearings to see if and also to at Our economy always price blazed up and down in Further¬ continue means of year is shall undermines been sales, these big boost. a Last were in 1956 We ly years. annual volume of give the on forces tne doubt no since we for not likely very fiscal affairs, although t.iere will be increasing pressure from political sources to loosen up on the money supply We Inc. slacken off again, but, in a business that can boast an ever increasing prove us control with Co., will levels, with interest rates higher than a and with demand for credit strong. Undoubt¬ restraining hand a to Let HARPER Harper Thursday, January 19, 1956 edly, the Federal Reserve Board will continue to hold $382 million. it last forever. see created during 1955—profits accruing to our stockholders should be larger due to the greater efficiency and economies in operations that were not ** truck million 83 third a Consumption of gasoline was at a high peak, and the first sustained cold spell in excess of normal weatner year. year airline, handled it more than more industry tions 1956 railroad, 1955 of via December 1955 provided such a favorable atmosphere the marketing of petroleum products in the New York City area that our segment of the oil ulate view west¬ for there We In revenue operates of JOHN the consolidation of our manufacturing and as¬ sembly activities into three plants, all located in Indiana, was completed during the Fall of 1955 and will also stim¬ earnings this and miles President, more, our rapid Earnings . good ago dence chinery is continually being required to implement new ideas in packaging. Lynch Corporation's backlog at the end of 1955 was satisfactory in both the glass machinery and packaging machinery divisions. We entered the new year with certain advantages that were not previously enjoyed. The establishment of new cost and production control methods should have a upon the Railway Express Agency has upward of 40,000 people glass growth has been supported by numerous products that are best displayed in clear, glass containers. In particular, baby foods and instant coffees comp to mind as increasing users of glass containers. The foreign demand for glass ma¬ chinery has been an active part of Lynch business in 1955 and tne for¬ Elvin E. Hallandcr eign supply of dollars makes it ap¬ pear that overseas sales may even be higher in 1956. On the packaging side of the Lynch machinery sales, we expect the revolution in packaging stimulated by the growth in self-service selling to produce up to 10% higher packaging machinery sales in 1956. Due to the merchandising aspect of self-service packaging, this side of our business is extremely volatile in that new ma¬ effect in picture. present year will greater labor force required expansion of the nation. ward substantial express. William F. Harnden, founder of the industry in 1839, expanded his express service to Europe in 1841. His U. S.—foreign shipping operations not only were among the earliest, but were instrumental in bringing thousands of immigrants to this country from Great Britain and Germany during the 1840's to supply the need for the making bottles should reach 10% or more early operations of mixed . . year W. Harnlachfeger our we industry had a pickup started in August and indica¬ are we going to have a good in the heavy industries because backlog is greater and the ex¬ are pansion program, particularly in the industries, is apparently once more automotive and steel going ahead. In the construction industry our sales were Continued on substan- page 84 ' Number 5460 Volume 183 The Commercial and Financial Chronicle ... cial 'Continued jrom page 12 Free World's Capital The investor in American panies has a known. ; enterprising, equityminded U. S. investor fit into this the Does I picture? absolutely conthe long-term he am vinced that over , have witnessed we tates vestments to bililon. needs of meet the his take a each danger and capital. our graph make include of over pressing the American ahead anyway, permanent sovereignty their natural wealth and re¬ sources. In no case," declared the limiting the amount of profits he text, "may a people be deprived of withdraw, and regulations its own means of subsistence on the governing the amount of capital grounds of other rights that may he can transfer. And finally, in be claimed by other states." While certain countries he is all too fre¬ quently apt to meet with the most painful and unjust penalty of all —outright expropriation. of In these problems. an nations First, there are the legal and regulatory uncertainties. Ameri¬ the era are first sovereign just beginning to feel nationalistic independence, the national policy and self-determination Americans we is a recognize respect, the language of the proposed draft-^—in what it specifi¬ when many effects of expropriation a compen¬ was earned a omitted cally tained mentioning — con¬ implied endorsement by an U. N. foreign activities. to write me urging language of the final draft crystal clear that the rights individuals cluding everywhere — in¬ investors — must be re¬ spected. The General Assembly is scheduled in detail to consider this matter later hope—and urge — that we the in the shall U. year. continue be be assured of prompt, adequate and effective compensation. Other¬ wise foreign countries will limit Continued the General Assembly of the right on page through service.... cautionary one overseas must sounded par¬ — ticularly where direct foreign in¬ vestments that lieve at present National Bank for and — I will outline in reasons be¬ I concerned. are moment a of Detroit wants to serve you in the Automotive Capital sharp line must be drawn be¬ —a the tween and the experienced who is man new investor - STATEMENT to share- OF CONDITION, DECEMBER 1955 31, * ownership. Stock the At Exchange are we deeply committed to the concept of broadening ownership. We are also convinced that capitalism's RESOURCES . greatest moments are still to come, that they will be ushered Cash and in '' in v^'vest their of seme millions to our v , _, we capitalism strengthen Real Estate we as here areas must recognize, too, we Customers' . . . between that realities the shadow a prospect of profits. $1,727,249,995 United States Government 87,483,535 Other Public Funds 65,553,342 * Accrued Expenses and Other $1,880,286,872 Liabilities 17,305,429 Acceptances and Letters of Credit i 2,254,527 Capital Funds: Common Stock ($10.00" par 26,000,000 value) 74,000,000 Surplus Undivided Profits ■M-y: . i . 14,861,693 . The 114,861,693 $2,014,708,521 i over And can¬ dor dictates that the average U. S. investor—with whom most we are 2,254,527 Acceptances and Letters of Credit Commercial, Bank and Savings •r* the plague overseas in¬ throw vestments on Deposits: what the would like it to be. we Liability LIABILITIES in is investment climate actually is and what 7,021,494 12,524,007 $2,014,708,521 unhappy fact that there is a yawn¬ ing gap between opportunity and fulfillment 619,825,667 Bank Premises greatest. But 495,159,222 124,666,445 we elsewhere—particularly where the potential ing it $ Mortgages Accrued Income and Other Resources be interested in strengthen¬ must 118,657,957 economy. also convinced that are 752,785,314 Loans and Discounts Ten years ago the prospect of "mass investments" was a dream. Today, we see it happening, and it places a special responsibility on the Exchange Community in its, efforts to broaden the ownership base. That responsibility poses a peculiar problem for us in the field of foreign investments. We are certainly aware of the great opportunities abroad. And expanding an 501,639,555 Loans: great businesses, and to share the rewards and risks of ownership in $ in- in money Hand and Due from Other Banks Other Securities of to Americans middle-income on United States Government Securities invest-, "mass look We ments." of era an United States Government Securities carried at $183,920,849 in , the foregoing statement are pledged to secure public deposits, including deposits of $22,347,008 of the Treasurer, State of Michigan, and for other purposes required by law. concerned, and who has an enor¬ investment potential,— be mous ... advised that at present foreign in¬ vestment fields are leaded with The pitfalls are many, warning signals haven't been made clear enough. I should like to outline the present dangers,, and mention some prospects for OF BOARD danger. and DIRECTORS the Howard C. Baldwin Charles T. Fisher Ralph T. McElvenny Donald F. Henry T. Bodman Charles T. Fisher, Jr. John N. McLucas James B. Valley Webber, Jr. Investments The U. S. abroad often dering array ties firm to with runs of comes Ben R. Marsh R. Perry Shorts who into a looks bewil¬ More friends because we help more people legal invest in foreign no American * Ben E. Young Shapero S. an American operations. If companies bear resemblance to counterparts when to full NATIONAL BANK willing to surmount the obstacles, he faces an equally perplexing problem: the fact that most R. R. Williams Nate S. Abroad investor overseas he is able and most W. Dean Robinson B. E. Hutchinson uncertain¬ complexities, unless he and chooses John B. Ford Harlow H. Curtice Factors Inhibiting U. Robert J. Bowman Prentiss M. Brown removing them. their it disclosure of finan¬ OF DETROIT al¬ Member Federal Deposit Insurance Corporation to recognize that while a country may decide its best interests lie along the na¬ tionalization route, investors must Despite the present willingness people to risk their money We N. of many of our rote to Representative Growi n ing to venture, U. S. bankers and brokers have stepped up their new willing to export their a to people will¬ a barrier new years Moreover, 83 that the Rights, included a para¬ which said, "the right of people to self-determination shall If then, It prompted Human can a without at on he is likely to run up against laws data look draft a Here warrant necessary for his investment decision. Let's Americans committee, preparing for the International Covenant expropriation without sation. investor decides his opportunities from money basic tions designed, it often are of billion. And in $261/2 $2.5 risk a tries most need. reluctance weaned problem is by no means a dead or dying issue. A couple of months ago, for example, a United Na¬ . to confuse anyone mathematician. Discrimina¬ almost 1954 and investments those 1954 record the in abroad 1946 between to having the so operations, and second by invest¬ ing directly in foreign securities. Faced by American firms doing foreign business, our private in¬ doubled being natural subject to multiple that are compli¬ enough seems, to choke off the very flow of venture capital foreign coun¬ open He has are rates tory tax laws his U. S. diet. And he naturally hesi¬ great a willingness to export our capital — first by investing the U. S. companies with overseas ; and against Experienced investors have already shown they are alert to Europe's prosperity and to the opportunities overseas. Not since 20's but increasingly been fed healthy does. the cated diet of understandable statistics, if he is informed at all. dollars exchange accounting methods. As an over¬ seas investor he frequently finds himself a poorly-informed rela¬ tion to the stockholder family— ' L can com¬ periodic progress reports and the world has never as wide¬ a company affairs, and other sound, equitable stockholder relations policies. < } Needs in Next Five Yrs. tries such data, the seeking of spread corporate vote in (343) \ 85 C4 ' The Commercial and Financial Chronicle (344) "C~ ...'r ' . ' ' . • • , ' . • i ' . . programmed application of electronic controls to the productive process of every industry that can benefit tially higher than a year ago and I believe this tion industry, especially in the highway field, further way 1956. We are least 10% in the construction industry and of at crease applies, substantially, to every industry in which we engaged, except in the Diesel Division, where we this are considerable growth because a great many of the trucking and common carrier lines are converting from gasoline engines to diesels. I am happy to say we have an outstanding diesel engine to offer the trade. expect to show conditions, I am, person¬ concerned about the inflationary tenden¬ cies which have been brought about by ever-increasing rates in wages, and sooner or later this will have to be atomic power, electronics can in this vistas that stagger the imagination. It is one of the main reasons why we at IT&T believe that our national economy, now at its highest peak, is headed for new heights. Our prosperity has solid foundations on which to build hopes of still better days to come, and I see no reason to doubt that we as a people will continue to up open witn want to have a greater devaluation we of the dollar. I substantially; drop business generally could also of the opinion that am first business amount of in the consumers' line all, of increasing the Also, the part of come made be will will have we retire some to and find some balanced budget a expansion in inflation. Based on San Francisco, Calif. the increasing levels of California of should 1956 level. measured 1947-49 higher \ activity, pared to month reaching best 100 in record on 195 com¬ 1947-49. during 1955 were firm and tended upward in the latter months of the year. Indications are that demand for loans will ticularly Heiiman during 1956. forever .without an day of reckoning. Although a near miracle achieved by the Washington continue the strong, par¬ first part of Bank deposits, too, should remain at high levels — supported in part by the continuing influx of people from other parts of the country who are coming to California to live ■ ministration ad¬ in maintaining three years of prosperity while holding the dollar virtually stable, this accom¬ Henderson Ernest have plishment would more spectacular been even it (Occurred had installment credit, of which automobile financing is such an important part, is likely to experi¬ ence a reduced rate of growth, if not an actual reduc¬ 1956, General recent The volume. in tion sales techniques of the industry are likely to bring sure I predict that the major car manufacturers, heretofore engaged in a fantastic production race between giants, will as a result of the Congressional hearings, cut back production to the at of of rate new The 1955. will cars installment that consequence, climb in keeping with normal de¬ more inventories cumulated in level a believe that the pressure on dealers to sell ac¬ mand. I diminish, and, will cease to credit "boost" extra from ex¬ credit will have to be replaced by purchasing power if 1956 is to maintain the upward trend of 1955. 1 panding consumer other forms of One possible source of added Predictions added always hazardous, and in are a all its old problems the new and Communist imperialism, they to change with little notice. Nevertheless, businessmen cannot sit on fences. We produce today what we must sell tomorrow. .The very has to atomic age nature of our of are subject come a further rise in the stock personal experience other data available to us. So far tional concerns as the tions abroad than is on at have in eral crisis. world 1955, there will be We will are remain sure strong the In Wiliiam H. Harrison an unwarranted feel¬ Progress stabilized along the road to freer world international exchange will in trade our and judgment continue, for in most parts of the world signs point to further improvement in industrial and commercial con¬ ditions. In States, we also look forward with fidence to the future. While not of moderate that the will continue This is short-term long-term ruling out the possibility downward believe new are more the an in Washington, years election year may impose of age during World War II and is our economy, with output already going into the civilian market. In opinion, the best hope of continuing to increase the once more reason to be¬ our nation—which is the secret of will prevent any serious consumption, even sphere of set once political thought, realizing to be Utopia, that motion usually swings too far, in I apparent trend which seemed a so by sheer leading will a the country gradually toward reverse itself an as un¬ Nineteen unexampled standard of, living—lies in the well- hundred and fift.y-six will see America's further outward. CONRAD ultra-conservatism that this trend of former towards emplified by organizations such as The prosperity made 1956 Room all will see generations, super-liberalism, the ADA, since the of the end Granted freedom conflicts — I ex¬ will show people to know see the As improvements the in our principal in¬ larger hotel systems will in¬ operating techniques the larger hotel companies a prosperous to believe conditions. V still international from the desire of places and get to new world is better bound to far Hilton as is concerned, in Hotels last history. Corpora¬ year was the in¬ materially, largely as a re¬ sult of our purchase of the Statler properties late in 1954. Not only is our Earnings creased volume greater, but we effecting economies Conrad N. Hilton are con¬ combining facilities to purchasing of equipment and supplies, by pooling executive talent, and by cutting stantly by avoid duplication, by the mass administrative overhead. new 1,001 room Statler Hilton in Dallas fitting commencement of what looks to like another 12 months of growth and consolidation. Opening of the Our gross a income and profit margin are both expected upward trend as our new hotels come to continue their into operation, as our extensive modernization program completion, and as the acquisition of the Statler chain makes impact. more Our international plans are have hotels 1956. moving ahead. We already in Spain, Turkey, and Puerto Rico, and buildings under construction in other countries. The Continental Hilton in Mexico City will open this year, and in 1957 we will open the Acapulco Hilton in Acapulco, Mexico, the Habana Hilton in Havana, Cuba, and the Nile Hilton in Cairo, Egypt. Under an agreement with the Canadian National Railways we will operate the 1,217 room Queen Elizabeth Hotel in Montreal upon its completion next year. In 1958 we will open a hotel in West Berlin. Hotels will also be built in other major cities of the world. We we our operate these hotels for the abroad same reason operate hotels in this country: to make money for stockholders. It is good business, good hotel busi¬ both for the immediate future ness, While it may and the long run. be commonplace today to point out that the world is getting smaller, hotelmen are perhaps more than usually aware of the fact. The traveller who gets to know us in Istanbul more turns and up as more our guest Americans find—a Hilton hotel in New who go in which to stay. International a closely to the rise and fall of gen¬ between war—and reason these make the hotelman's year a busy one. prosperity for nearly all Americans year. business activity throughout the country. Although competition of na¬ hotels have during 1956, look for—and very every year climbing. Convention bookings are excellent, and the number of travel¬ lers and tourists is breaking records. abroad terest, is geared best is up for almost than it has been occupancy hotels—higher realities, rather than visionary dreams and prejudices, will regain ascendancy This trend seems to me a good Industry, which represents the continuation a Similarly, The Hotel 1955 recently enjoyed, and we have that York. for continued HILTON unprecedented level of business activity and tional signs of weakening in 1956, and that practical and hard during the coming N. President, Hilton Hotels Corp. the a trend which could eventually do the country as much damage crease, never indiis- be maintained pendulum swings too far. I predict that exaggerated and eral The more Frontiers of Progress moving hotels help world trade and are indeed They circulate West¬ thought through all countries and generate a stream form of world trade themselves. ern came industries. other nears I believe there is every visionary pressure towards extreme liberalism, the than'most 1956 chemical industry in America's expanding gross national us records may be less conspicuous than in 1955. momentum omen upward. per-capita output of our we particularly true, I think, of the electronics in¬ dustry, which iny cycles, trend of production and prosperity today the fastest-growing segment of half its con¬ a magnificent record of prosperity established believe the strong trend towards liberalism as a our line this month is wisely administered the predict the United important extremely prosperous level, and that monetary workable ing of security. erst¬ standard product. v during recent decades, not allow false promises to lure it into an pendulum free an the point where 1920s' activity. economy, though gen¬ and than in the decline in the level of production and they no represent the New York Stock Exchange can again despite the strain that our the are now trially useful and commercially attractive plastics and promises further increases in the share of the major influence in determining the course of a controls businessman, and the feeling among us is that, although stresses and as on lieve that in 1956 business will average strains will continue in 1956 pace fluctuations and and interna¬ the more once by the Administration during three situation, we at IT&T are closely in touch with condi¬ more moderate With the function is to estimate on may approaching, though fortunately at more become of more resins best from credit, could business the future, and our estimate must be based better a decline in the rate of install¬ liquid purchasing proportion of the nation's total liquid wealth. We an for ending search for stronger, more, versatile, our world that ones desire the fully expect that the chemical industry will con¬ its upward progress. Continued growth in the acceptance and use of synthetics and other chemical products should enable the chemical industry to record tion a once income We power that could substitute for security dollars President, International Telephone & Telegraph Corporation consumer's American 1956 will progress. Beyond mid-year the map is somewhat ob¬ scured by uncertainty as to the development of the credit picture, labor-management relationships, and the extent of any decrease in automobile production and residential housing activity. hearings Motors market which, with its expanding reservoir of spendable WILLIAM H. HARRISON gov¬ new ment and work. — but little tinue was perhaps more effectively than could have been accom¬ plished by legislation. Banking reflects these high lev¬ els of general business. Interest rates I. w. 1955 that of the Index businessman higher standard of point of view the topography of 1956 runs upward to an even higher contour, but it is not quite clear at this time how far along this higher contour John A. Hill through about this curtailment in the growth of consumer credit, exam¬ the lends momentum, business in by the Wells Fargo Bank the the as and To¬ moving forward provided by the con¬ equipment in living. From which focused the country's attention on the high pres¬ business power either of inflation. is while luxuries that 12 ultimate In business a period. November, for was with at is nearly double Index, ple, be „ California's of increase rate stimu¬ lant in some respects akin to monetary inflation in its effect on purchasing power. prevailed throughout 1955, activity in the first. half credit without benefit of expanding consumer credit,—a HELLMAN W. I. President, Wells Fargo Bank, under sumer The during the past the to continue not to way business or continues to increase and along with expanding in¬ stallment credit provided a powerful impetus to business activity. How¬ ever, like growing inventories, it represented a stimulus that could will, Unless, this is done, I believe of the debt. there will be further which All cut Federal spending so substantially stimulus boom day's possible similar readjust¬ a consumer effort party to this type of politics and that an a artificial the defense a ernment months. not be¬ hope our Administration and Congress will I without sense. due ment government, 1956 being an election year! our achieved Corporation of America face we offset by expansion of spending policies on This may be definition, were it down. undoubtedly, have some tendency to slow business industry made more, sold more and earned than ever before—by almost any business last year was a record year. These records 1955 Only two years ago we were beset by the pains of inventory reduction, following the piling up of surpluses in the boom year of 1953. This was "fat" which had to be worked off in the 1954 "readjustment." In 1956 / the rediscounting rate of in HENDERSON Sheraton President, and secondly because of the prob¬ agricultural implement people. the American more political problems and HILL if any forward thrust. farming situation which, of course, will affect lems in the good ERNEST great of the because and moderation credit that is already being done on economic national approach ally, somewhat stabilized unless JOHN A. with Combined to the underlying In regard Thursday, January 19, 1956 . President, Air Reduction Company, Inc. the fruits of automation. from construc¬ will show planning on an in¬ expansion in . | 82 Continued from page . of tourists and businessmen across Every hotelman believes he has a the face of the earth. responsibility to help light the world with the warmth and glow of hospitality, and our hotels in distant countries stand as proof of our acceptance of that trust. assure Continued on page 86 Volume 183 Number 5460 The Commercial and Financial Chronicle ... tige and success, coupled with the Needs in Next Five Years drastically their chances of getting between expecting removing ex¬ denying that government imposes some our own rather ers and in obstacles, massive or investment are good indications that to ments. to that S. ments They and are a There to develop¬ this faces—and many them familiar to are witness with event an — after year as we year — foreign business¬ consternation. such thou¬ or ours A "We will listen to American an give than we credence more perience and will to we to ex¬ you say, our people." own German businessman added, coming to the point where will have tc issue statements you will your what to along As this do." constitute through lines comes that to pass it a major break¬ field of interna¬ the in financial our the tional investment. For ther the movement of abroad will to seas assist achieve I 10 do United nations S. is nothing insight such higher living standard, and will help them de¬ cide the kind of capitalism they are going to have. There is prob¬ ably no more important decision for if the free other our owns and world veloping the of that has been whetted by the free and world's from prosperity. There of are, course, tions to American that overseas implica¬ capital moving broader are purely economic matters. than The U. signs, are an acter—are international moving disclosure closer not believe States we SHE E T As Today, includes that in $ 4,006,921 (at amortized cost) the Obligations 4,636,616 Municipal Bonds Corporate Bonds and JNoles 17,750,736 2,910,097 (at market) Preferred Stocks BOARD Mortgages WALTER J. Pledged 17,513,907 2.344.520 Total Marketable Securities $54,072,700 Accounts Receivable (less reserve) 1,477,958 Sundry Loans and Investments 679.762 V:. $2,157,720 cost) Slocks of Associated Title Companies Title Records and Indexes 5,500,000 630,625 $5,13(^625 1,373,687 (at cost),... 1,600,000 Total Assets $69,311,650 FUNDS Accounts and Taxes Payable Accounts Payable Accrued $ Taxes Payable Deposits Indemnity Against Specific Title as Guarantee Risks of our 300 foreign Trust and Escrow Cash Balances, Secured by Contingencies 4,932,603 For Market Fluctuation of Securities 7,185,197 Unrealized Appreciation of Stocks 3.612.495 $15,730,300 Capital Funds Capital Stock Surplus 10.000,000 CHAUNCEY B. Total Liabilities and in to escrow the amounts qualify cash BORLAND accounting methods and problems, and we must recognize, also, that the laws under which they operate stocks cordingly, ments we But our the Capital Funds provided Company balances. Ac¬ own. have made adjust¬ meet to charters. in their the and needs area of full disclosure, and in matters per¬ taining to the right to vote—safe¬ guards which provide U. S. in¬ vestors with the basic protection they must have, the Exchange has insisted on high, democratic of bonds and from different are standards. I am asked frequently how for¬ eign firms feel about our listing Continued on page 87 RESOURCES Cash and Due from Banks Managing Owner. Borland Properties ALFRED A. $ 651,653,605,07 United States Government Obligations... 862,980,808.40 Other Bonds and Securities........... 190,185,098.02 COWLES Properties Loans and Discounts. 1,010,833,075.37 CRAWFORD EDWARD A. Stock in Federal Reserve Bank 6,000,000.00 CUDAHY Customers' Chairman of the Board, The Cudahy Packing Company on Acceptances. 1,290,631.41 FENTRESS, JR. President, Allstate Insurance Company 8,323,616.38 Banking House CALVIN LAWRENCE P. Liability Income Accrued but Not Collected JOHN F. CUNEO President, The Cuneo Press, Inc. 7,800,000.00 $2,739,066,834.65 FISHER Director, General Motors CHARLES Y. FREEMAN Chairman LIABILITIES of the Executive Committee Company Commonwealth Edison WILLIAM A. HEWITT $2,473,593,376.34 President, Deere 8C Company Deposits JOHN HOLMES Chairman of Board Swift 8C Company Acceptances........... Chairman V. Sears, Roebuck and Co. ROBERT 17,421,307.19 18,105,362.41 Income Collected but Not Earned H. MITCHELL H. MORSE, and Expenses. Reserve for Contingencies JAMES R. LEAVELL WILLIAM 1,415,255.91 Reserve for Taxes, Interest, HOUSER of the Board Capital Stock (2,250.000 share*. Par value $}}'/,) 2,126,375.11 75,000,000.00 « • Surplus. JR. 125,000,000.00 President, Fairbanks, Morse & Co. PETER V. Undivided Profits MOULDER 26,405,157.69 Executive Vice President International Harvester H. A. $2,7.39,006,834^55 Company SCANDRETT FRANK F. TAYLOR United States Government Banker HERMAN and foreign companies seek to must, as a practical mat¬ ter, take into consideration their we Company of Chicago 5.81.5.863 $27,813.863 Assets When list Railroad Executive, retired 12,000,000 Undivided Profits pledged a financial market place truly world-wide in char¬ acter. roster" . Partner, Mitchell, Hutchins & Co. 19,433,825 .. Reserves For Losses and operations, but those o£ a growing list of "blue chip" for¬ companies. The end result eign securi¬ "foreign BIRDSALL Banker 3,273,198 Pledged Securities issues of large-scale President THEODORE 128,910 2.904.530 % 3,033,470 Cash the with Corporation Chicago Tide and Trust Building Corporation... (less depreciation) Other Real Estate CAPITAL only firms overseas DECEMBER 31, 1955 Director, Pullman Incorporated Other Assets end not domestic Real Estate D. Secure Trust to Si 9,858,42 7 LIABILITIES reach of CHAMP CARRY Balances Obligations Municipal Bonds (at who is looking They will put within his CUMMINGS President, Pullman Incorporated 53.718 U. S. Government Real Estate help average J. Q. ADAMS Cowles State and the OF 7,338,856 (at amortized cost) of investor foreign governments and corpora¬ and Trust 1,521,250 Stocks and Escrow Cash will Continental Illinois National Bank CARL A. State and Bonds needs think We are of December 31, 1955 •••• First The encouraging this process logical step that springs it: the increased listing on Exchange ties. Exchange DIRECTORS Marketable Securities Common our the Chairman Other to standards. ASSETS Stocks char¬ New York Stock Exchange is ac¬ our S. be in fact, that foreign companies — particularly tively U. abroad. is munism. full the meet will have of the foreign securities. foreign listings that are makes more de¬ we strongest and most effective nonmilitary weapon against Com¬ those This kind shall There tions. enterprise— idea broader, man-inof ownership— developed the a the-streets we For toward move concept of toward make. to countries foreign securi¬ more widely-known, and will give foreign firms better access to our money markets—and eventu¬ ally to our customers. New hori¬ zons for U. S. enterprise will burst open, and will help satisfy, on a sound basis, the American appetite for foreign investments ties COMPANY U. S. Government over¬ a Full disclosure to make serve CHICAGO TITLE AND TRUST Bonds capital our NYSE Encouraging Foreign Firms to Meet Disclosure Standards will especially determined to export our particu¬ lar brand of capitalism. But if that happens of its own accord it is all to the good. And our pres¬ than the visits provide into the differences Cash of for¬ increase fur¬ to us aid Foreign Firms Want Access to U. S. Markets B A LAN C E com¬ businessman," a Belgian executive told me not long ago. "We will pro¬ broaden to public our built with the was Mars. as of opportunity to visit some foreign countries. To the U. stranger owners here us. the there of shareownership is, to most foreign executives, as alien and distant In the last two years I have had businessman instead hundreds would fill many men gram all happened stockholders by of sands unwill¬ not woos attended ingness to bare corporate secrets. Capitalism throughout the world has has to panies. are is more basic "we it And become the running from them. The sight of one of our stockholder meetings, barrier, however, than the simple for a cealing them, and most important, should be encouraged. true barometer of the more reversed. And that fights for markets in¬ sharing them, that reports earnings and sales instead of con¬ of "full disclosure." is the nation's leading market place and more the stead of major obstacle I mentioned earlier area success, tive, investment climate abroad. As the climate improves it's logical to expect improvement in a second —the say here since the turn of the century. He doesn't understand, for example, a system that is fiercely competi¬ that welcome own abroad. what grasp simplify are our fully understand still operating on businessman corporations. These with fact, not criticism, to say that our foreign counterpart still doesn't exchange rates and speed the two-way flow of funds. Foreign governments are reappraising their tax laws and offering new incentives to U. don't pressures encourage U. S. invest¬ New techniques are being developed own fact, not criticism, to filled we progress is being made overseas. McGraw-Hill reports some 35 countries have passed or proposed laws is It barri¬ through the capital gains levy the double tax on dividends, there our brands of capitalism. without millennium and foreign "Enterprise" may go under the same generic name, but often the similarities are slight. American capital. isting eign money. This pattern has been for U. S. dollars, is prompt¬ foreign busi¬ nessmen to take a long look at the full disclosure principles that have ing Free World's Capital the S. need Continued from page 83 Fortunately, 85 (345) by to statutes do are WALDECK Banker pledged to secure purposes as obligations carried public and required trust or at #215,415,993.58 deposits and for other permitted by law V"$'W34t.o.aa of business Illinois and to have been secure trust ;/ M- LOCK BOX NEW YORK CORRESPONDENTS • H, CHICAGO 90, ILLINOIS E. J. McGRATH AND L. A. ANDERSON Mmbtr Federal Deposit Insurance Corporation • 14 WALL STREET The Commercial and Financial Chronicle 86 . . Thursday, January 19, 1956 . (346) Continued from carrying such capacity is expensive, some very are margin of this The costs of steel and other salaries and indications at this production through court interpretation of the Act. The Harris-Fulbright bill for protection of-the natural gas corsumer through assurance of adequate supplies, now We the United States and Can¬ have in the vicinity of 300 such bottlers and are looking for a substantial increase. We are also optimistic about the growth of our busi¬ we through the sale of syrup, and our most recent inno¬ vation of the sale of Hires in the 12-ounce can ready for consumption. This latter item in the short time which it has been available for the armed forces has been well to ness the forces armed overseas finished fountain received, and thus far is making Oil Company Standard Sales products. condition I looked have forward economy a of this country good level. vance In America, Western Europe, Latin and other parts of the was considerably above fore¬ at the beginning of the In the non-Communist coun¬ States, de¬ mand showed a rise of better than 11%. dicate As in the Free World, our forecasts in¬ Elsewhere States. outside the United 1956, the industry can expect to be called on another increase of about 4% in the United In meet to tries sign of the confidence felt by the Jersey Standard management in the business future, we need only men¬ a tion the record high 1956 plans of the company's operat¬ ing affiliates for capital investments and other expendi¬ in tures the oil. for search These are estimated to aggregate approximately $1,100,000,000 for consolidated companies, plus another $100,000,000 for Jersey Stand¬ ard's share in non-consolidated companies in which Jersey Standard holds an interest of 50% or the Western Hemisphere, where the Jersey Standard organization does about two-thirds of its business. Of this, $475,000,000 will be invested in the United States. The year ahead will be characterized by further in¬ tense competition in the industry. Exploration for and development of new crude reserves has proceeded vigor¬ ously. New refining and transportation facilities have been built zations in have parts many entered of the world. New organi¬ the Jay ready In to five the For example, the potentialities of radioactive substances times and new electric our realizable hope not poverty, government and industrial laboratories. And on if a the Electric Se»wolf, which We have processing are being actively investigated. Some of the problems involved in drilling in substantial depths of water in the offshore areas are the being on was started Division at Groton, aid an in petroleum overcome, although these operations continue be much more expensive than those on land. In a trend number of nations abroad the year has seen to There legislation to stimulate the investment of private capital in oil operations. This reflects greater understanding of the fact that private companies and governments can effect a ship for oil development. mutually beneficial relation¬ In a the economic facts affecting few or countries, on the failure to recognize international investment for A-subs was on third a laid A-sub, the current we are building a our Convair Division shut also moving ahead on the Convair in however, may be offset time in because for above, in the life inventories are still sales. a leveling off or develop before the out lines most relation to in of a decline in general business is over, gains may be year insurance business. As pointed personal income has tended to periods of moderately lower business. Moreover, the number of adults reaching 21 has now passed the low point and will start again to increase. Marriages and the establishment of new households this increase disposable even in should at least equal 1955, while the birth rate will at a high level. Life insurance in force and income of life insurance companies has shown a gain in year continue every year s.mce 1933, and assets of life companies have increased over yearly a much longer period. There is to expect further gains this year. Also in 1956 life insurance companies should continue to show favorable results in their investment opera¬ every reason jet interest (before Federal income tions. The taxes) bomber. At factors, segments looked we Skate, supersonic a other Even if Fort B-58 the economic horizon. These in should Worth, work is continuing on a developmental activity which will, we expect, ultimately lead to an atomic aircraft and we are on levels. strength moderate of the Defense De¬ in clouds been sharing for conventional submarine plant some the economy, espe¬ cially industrial and public construction. Surveys of business plans for new plant and equip¬ ment expenditures indicate substantial gains over 1955. Construction of schools, highways and other public proj¬ ects will continue to expand, and pressures are building un for increases in Federal Government spending. In¬ ventory accumulation by business is likely to continue for# the U, S. Navy and two for the Peruvian Navy. At are has not by the program level where its further growth must be at Some industries are beginning to bump earlier the second atomic submarine, the launched on July 21, 1955. work which under the addition, a rate. Agri¬ in the general prosperity. Secondly, it is probable that automobile production, one of the prime stimulants of the 1955 boom, cannot con¬ tinue at last year's feverish pace. Residential construc¬ tion, another major stimulant, has declined from the high level reached during the first half of 1955 and will probably continue in the months ahead below year- day the Seawolf was launched, and have been designated to build two more In a toward other hand, excessive nationalism keel slower culture partment. as widespread overtime work, inflationary spiral. It is only tne depressed farm prices which have tnus far kept the over-ail price level moving upward. American Conn., mini¬ "by Irom Dynamics will, I hope, continue Boat irreducible of the 1955. finishing work the from Stimulated against the ceilings of their capacity, and materials shortages and bottlenecks are developing in certain lines. This situation; together with the fact that some wage increases have been greater than the anticipated gains in productivity, highlights the danger of a renewal progress. At reached now sea famine we exceeding that of any pre¬ and with unemployment year far nessmen is currently high. The pace of business expansiorv-however, will be slower and more irregular this year than in 1955. The business boom last year was sparked by sharp gains in consumer credit, which has exploit the tremendous potentials for constructive good that now have opened out before us, we shall, I fear, be compelled to shut the doors of our empty university, fast pace of no ex¬ increases and weekly earnings have been recording new highs, and wage con¬ tracts have been negotiated which will assure the continuance of high F. W. Huobell .hourly rates. A reduction in per¬ sonal income taxes is probable in this election year, which would further add to disposable personal income. Confidence on the part of both consumers and busi¬ aerodynamic race to our rivals, but our whole economy will change from a dynamic to a static state. If we do not have enough competent personnel to Activities at General is an We are going into the new with the number of employed wage shortage of nuclear, chemical and physical scientists and engineers, we shall not merely lose the atomic and shall have shut the doors business. There 1956 to be expect average powerfully negative. So important is this fact, how¬ we to mum. and ih tech¬ revolutionizing ending for general persons, the possibility of cheap cost, year vious ever, that it may be the key to our ultimate success or failure as a world power. Unless we solve our present at the has shown a gain since 1938, including the years of moderate decline taxes) every year of revolu¬ There is only one aspect of the atomic revolution that doors, is created by increasing per¬ growing population. Disposable personal income (personal income less ception. year and disease. are of a in power felt Company insurance of reason morale, a change of economic base, and a revision of social, economic and historical perspectives. In under¬ developed nations, atomic power is now presenting a Rivalry has spurred still greater research activity and has led to further advances in petroleum technology. share sale personal electric power from the atom is effecting a revolution in these substantial the sonal income and areas of high-cost conventional power England, and in international areas, such Japan where the cost of electric power is from two industry and are striving for market, while longer estab¬ lished companies are making strong efforts to hold and increase their market positions. The ultimate beneficiary of all this competition is the consumer. a for New as Insurance Moines, Iowa It is expected that 1956 will be another excellent year life insurance business. Favorable environment and air power. The impact of these atomic developments is al¬ industrially and commercially. Hopkins being Life Des for the domestic such is less. The total estimated expenditures are about 20% above similar figures for 1955. About $950,000,000 will be spent in John as 7%. gain of around a Iowa, even in nuclear energy already are year. Eugene Holman our com¬ believe, to have a cooling in¬ on the possibility of any large-scale, "hot" atomic war. Rapid and hitherto unexpected technological advances in the de¬ velopment of htomic aircraft "and in atomic submarines and surfacfe ships approximately 3% growth in in the United States made casts F. W. IIUBBELL Equilable cf I oil consumption in 1955 f President, fluence the production of goods and services is proceeding at a high rate. world, The a at ventional methods. nology "around the atom." Militarily, the deterrent.effect of a deliverable H-bomb will continue, Abroad the outlook is also encour¬ aging. as plants produc¬ tube, an electronic device which displays computer data 1,000 times faster than by con¬ My reasons for viewing .the com¬ ing years with optimism are based on an expectation of continued ad¬ United States, and it appears the 1956 with Convair the responsibility for tionary but constructive change in domestic and inter¬ national affairs—in industry, in science, in medicine and in relations between nations. country has been reflected in operations of the petroleum industry mat from over HOPKINS to four-. tion of the Charactron Dynamics Corporation General of the will continue at taken Chairman of the Board and President (New Jersey) Division in JAY the of continuing its production of the jet fighters and the T-33 Silver Stromberg-Carlson ing conditions. entering the new year in a sound condition which will enable it to meet further increases in demand for its in the Sabre affiliates are showing a satisfactory increasingly competitive market¬ by Jersey's JOHN The generally prosperous also is F-86 increase in the face of good year in 1955 and is oil industry enjoyed a The our major portion of money required for expansion. vide the version Rochester and Los Angeles will continue its production communications and electronics equipment and has pany's earnings will continue at the high level needed to give adequate return to the stockholders and to pro¬ IIOLMAN EUGENE Chairman, excellent progress. that reconnaissance of and our own national security. They have highlighted, too, the_ im¬ portance of reasonable restraint and good business judgment on the part of oil-importing companies. The current favorable outlook indicates Clinic, Albuquerque, N. M. jet trainers. The— ports in the Free World economic health licensed bottlers throughout our Star undertaken during ibe year by the Office of Defense Mobilization, have brought about wider realization of the vital part played by these im¬ Possibily the biggest factor in our expansion program be an all-out concentrated effort to acquire new maritime Canadair htuaies of oil imports, will Currently important to development .so gas Institute of Nuclear Medicine and Biol¬ Energy of Canada Ltd. (an agency of the Cana¬ Government). Canadair is also continuing its work Mark-VI nation. last year. ada. the for the aircraft. pending in Congress, would clear up the confusion now hampering Convair Divi¬ the and Division Bristol Brittania and is making a joint study with Bristol Aeroplane of' England and General Dyna¬ mics' Convair Division of a long-range commercial hope that the coming year will bring favorable action on legislation to clarify the Natural Gas Act and thus to remove handicaps recently nut on natural gas primarily because of a greatly ex¬ m panded advertising and merchandis¬ p. w. Hires ing budget, increased selling organization, and more and better tools for this organization to use. More specifically, we anticipate our budgets for advertising and merchandising will be up approximately 15% again this year over Atomic motored least for the immediate future. tinue at General the on pressure on prices, that this stability will con¬ favorable weather. From the point of view of Hires alone, we also look lor a good year, upon Convair- in Atomic dian upward time are airlines. They overseas Canadair Limited, our Canadian subsidiary in Mont¬ real, has been awarded a contract to design a "swim¬ ming-pool" type reactor at Chalk River, Out., by 1955. Although further rises in materials as well as high wages exerting are also is ogy at the Lovelace a cushion of extra capacity for emergencies. prices in general and crude oil particularly have Gil and S. are reactor portance of remained stable during U. currently working jointly on the development and ultimate construction of a medical research nuclear industry to meet the extraordinary demands that fol¬ lowed. One has only to recall the outbreak of war in Korea or the events in Iran in 1951 to realize the im¬ tainers, new methods of dispensing soft drinks, such as the pre-mix system currently being introduced by many parent companies, and greatly increased advertising ex¬ penditures by most parent compa¬ nies, it looks as though all signs point to a big year. Of course, to a certain extent we are dependent Diego sion desirable. For example, the spare productivity of about 900,000 barrels daily with which the United States entered World War II enabled the size con¬ the advent of new with production on the F-102A allweather supersonic jet interceptor for the Air Force ar.d the Convair plant at Pomona is heavily engaged in guided missile production. ^ V %'v V-'/ •; < kind is necessary and industry in general has made a With San position in respect to crude oil reserves, refining capac¬ and oil-handiing facilities. Some of this capacity is at times in excess of immediate needs. Although prospects for our industry on a year these replace the famous 340 Convair-Liner model. ity, good. The beverage great many strides over the recent years as is evidenced by the tremendous growth of this billion dollar industry. this basis national of 67 for resources 1958 finds the industry in a strong The beginning of Charles E. Hires Company President, The On the whole I think of oil development the obstruct to which could benefit the people. HIRES W. P. continue 84 page earned by U. S. life insurance companies on in- net rate of ' San Diego, our first 440 Metropolitan airliner has been completed and we now have contracts Continued on page 88 Volume 183 Number 5460 ... The Commercial and Financial Chronicle Continued from page 85 the local communities, let it take centralization out Free World's Capital Needs in Next Five Years in Federal less working a hardship, policy our I provides real benefits in the form wider U. S. ownership. believe cleared the for corporate data. states^will take care ct problems. The discre- Consider, for example, Rhodesian Selection J men Trust, Ltd. This impor- are been of Foreign businessof aware the material available to wealth of investors in iC?n ?°PJ?er Producer was this country. If in the long run ^.trading, last July, In they are to tap our capital mar- the past million six months American two some shares of kets the the number of U. United share- S. I States likely to break effort to down list, believe the the door impetus from trend investor with full formation. On the other hand, the. to full its Treat est dis- uia_ of success our form of capitalism. Until the pattern is more marked however, own I in would U. to furnish the or American encan cannot investors. increased "moreThan" six- closured receiving1 holders fold to 5,000. This one case history does not, of course, blind us to the problem ahead. Foreign companies are not an they afford to offer less information to Company's stock changed hands, and effectively, S. still advise which easily disclosure the leave us own ttrhinn maxim has way fuller of Let average investor to look to domestic rlictrihulA /inn can assess nnv» abate no can distribute or as collect. or those who spend have to raise it. money to Exchange. our beginning, the i ^as count immediately to those who Pa^ the taxes, If Federal collections seem less Painful, they are likewise more - American to - ' . the * House against Fedel.al «■- control Lu cation. of UU1 people believe p . We niggardly with made to should our drive our Uncle not school school Sam. cial who requested formation ceived years corporate railroad and a inre- statements laws, and offer U. S. corporations greater incentives to develop for- reply: "The Company reports and publishes no have and — not perof funds, free convertibility recognize the sanctity of private property, repeal discriminatory tax ago certain of this makes 85 some mit done History, I think, is It five years." Yes, much shall have to be done in the way of slow, rail at trade, education before foreign firms understand cept But I in united economic it; calls the of way free behind a gcal—however difficult to achieve. That goal who And he for barriers the U. S. needs raw opportunities im- friends lous. both and This ourselves is the who 20th (trade) peace goals our not it merely financial, is against further , from added, are pa. . and waste." Former' Tigert, sioner of U. r.~u u„ into Education. fK_t ion 4.- that the n mnnov maupr that a ^hnnld Debt per is a staggerobligation. capita world." was are His name, of course, Franklin—and we Benjamin We crowd the debt limit of $285 Already ment oT the purpose Called by any other Govern- tax ought be to that revenues; not reversed in- name, that's for which the grants are recommended » Consider these President Continued quotations from — on One-third cf the states have al¬ most obligation no bonds out¬ standing. , The term states can lower interest cf . „ dispose of l°ng- general obligation Federal in .. . rates bonds at than can the Government. June 30, governments Federal 1954, state and had invested securities total a of * • ill! * KENNAMETAL FIRST to revolutionize steel cutting operations FIRST since ever whole concept of machining steel new years carbide tungsten called high-Brinell stock from three to for Federal Government — does control them. Virginia Oklahoma Rhode Island Vermont 1° richest states asking And of the 10 three of them. and South makmg dicate such potential; measured in terms progress in¬ diffifrom Mississippi says, "what we need |s ro^ a subsidy—it's an educa- has increased It's which lost same intriguing to 1940 389,000 10 years, know that Massachusetts income, Will pardon you If .increase of 24% all the a Utah that raise an local same makes additional $5 in- refer¬ in states union will make the fort has the tax ef- we can billion year—and not have to lean on a Parts whole series of man-made miracle metals. made of today's tungsten-base carbide compositions have to even shock. tacular results as metal working, greater strength They achieving are tools, dies and wear and spec¬ parts in manufacturing and mining operations. Kentanium,* bide, a super-hard, titanium-base highly resistant to heat and car¬ corrosion, the operations. " Other Kennametal compositions are created for specific applications where great strength, hardness, resistance to heat, impact, abrasion, corrosion are or combination of these properties any required. If yours is a problem which may be solved any tell one or a us about it. Adapting Kennametal to the specific needs of industry is our by combination of these properties, an essential phase of business. Write: Kennametal Inc., Latrobe, Pennsylvania. * Registered Trademark Federal Government. The Lower 3rd No Magic in Federal Treasury The Mississippi rot Alabama Federal Government can- Arkansas No. Dakota those New Yoik So. Dakota and wealth California Tennessee borders Kentucky Georgia If INDUSTRY AND "give" anything to the states Connecticut Illinois was overcome. industrial which Delaware Jersey shop automation dropped. Maintenance California, its population 2 y2 million between 1940-1950 to share its income with unless it first take's it away from the people and the institutions of New . today is pushing through thermal barriers which fiave seriously limited improvement in many Mississippi Disposable Income 1952 Dist. of Columbia . tional and spiritual regeneration." r's equally fantastic to ask creased 114%. capita income, the states look Nevada to as mastery of their cutties.-As a good friend in like this: The Upper 3rd already are the of Machining costs resistance a ence? per for help Mississippi/Georgia Carolina soared. grown a "poorest" states, not Let's look at the states and their . long. Production as From this first Kennametal composition has It's rather fantastic to have the an State's Disposable Income times machine Virginia Oregon has enjoyed . many Florida Fed- impose they lasted and downtime shrank. The greatest obstacle to whereas since The people of the states their own debt limitations times faster than tools made of steel Louisiana So. Carolina Arkansas before asking a- Kennametal. West < people in those assistance. was by tools made of ago, Kansas vest some cf these funds in school eral 89 ' Michigan Washington $13.7 billion. They might well in- buildings R00se- page — ' and No. Carolina from the other states. Many states have large unused borrowing capacity. As OMo trend creased. local . takes in taxes three-fourths all ex- control. These tools cut Massachusetts Federal left he out to prove him right. Pennsvlvania billion all'the time. Fed- state is not ten The Federal of distribution eral funds within armrn- public A Gise Against Federal Aid (0 Education v J. Commis- S. ?5Aat? that kmd °f money Wlth" a matter that Sh°uld bG ?cULSu®C^yi£g' TnT+i-Tn ^nWiHn* clusively to state officials, in view \s 10 Ptit k <Tn,«nebt? of the source of the funds and the sintered ing $1,697 (1950). of John Dr. "The Committee is of the opin¬ introduced, 17 Government. you nnrinrf ro Communism, "he- introduce 15 cational needs than is the Federal vmI or misappropriation ." if he could look in time to the as years shall the century page have funds on aTheir year interference and must Tnf A Continued S. . another man "he that can have have what he will. 200 . . affairs the principles of primitive Christianity shall revolutionize , fabu- are Basically, is Dr. U. . was threat of world our „ made There can across capital, and for , and said, tience materials, the free world needs U. S. that it see principle of liberty, that America, and destroyed reached? common side, our said, "we but the historian cf . we on who and kept peace. Kow long before sum- world peding the flow of capital, and vve shall achieve it simply because the settled removing be may it feudalism believe, by that mary, are the was ac- standards. our Emerson was the world will more and Aid eral Fed- control." Present, eign properties, no anything of the kind for the last patient But the argument against Brownell, "You must either have Federal ^ iS. Jhe.TlasTc traLnj exchange regulations, story of the Stock Exchange offi- M. Commissioner of Education. year m +v Federal some S. control ConeresTwH]° we to Let's have no mistaken idea about the ultimate aim of__the P same now edu- U1 beUevethat problems that the - those needs have been administrators * the education within states under "was Conference c„ America. no or be J?,,. of little be ° and was prevailing sentiment in the cr..vtniv so to cational bureaucrats out of Wash- to the needs of their local schools be is control accompanying Federal aid, what right have we to expect a major improvement of • local There in education. They will respond once our . left governments. White The with leadership that they have? Thus, if Federal aid is bring about better schools, it seems apparent that there must monguto aca §rl;al saieguara xo nave xo a" dangerous. lived have "If there Federal school common . been state The men on the who men problem: no It is so easy to be generous with perfectly clear. There is challenge in this thought for the business- I believe, finally, we must look toward the day when foreign governments will remove frus- the ington. the those listed inour requirements did not spring up overnight, nor were they accepted immediately by domestic in power And m Te process can reduce wisdom in that provision. The bureaucratic costs of admmistra- best safeguard against Bureauct*on- 14 }s bounder Business for racy jn education is to keep edu- companies with foreign operations and foreign companies similar to own of Government. The Federal Constitution makes mention of education. From + + iam application of Franklin's about'"A" and "B." taxes. S°??e+]?f t e+mon?n jn,the state| the and their requirements. Well, those that have met them find that far from 87 (347) states. All "taxable are of the the income located within the 48 states. Federal Government really wants to help the states and KENNAMETAL ... (PaAtheM trv (PtoqWAA gg (348) The Commercial and Financial Chronicle Continued from 86 page .vested funds reached AUGUST . in the following year, In The nation's mutual 1954, with further improvement in 1955. savings banks will again help to supply of savings required to fi¬ nance home building this year, as they did in 1955. Outstanding mortgage Joans of mutual savings banks registered a record increase of $2.5 of return. E. To sales in 1956 will United States Rubber Co. expects its the billion dollar mark for the first time in its his¬ pass lion dollars will set record. a We and truck tires. in plas¬ tics, plastic products, chemicals and synthetic rubber. We look for contin¬ ued growth in footwear, foam rub¬ ber, industrial rubber goods, textiles and foreign business. U. S. Rubber expects to spend about $36 million in new plants and equipment in 1958, which is about a million lion is expanding than the sales and rubber record for $5Va that Humphreys, Jr. the industry in 1956V about the same as 1955. The gen¬ eral price level for rubber products increased slightly will contribute to the expected dollar sales increase although rubber consumption will remain about equal to 1955. The proportion of synthetic rubber used latter half of next year. About 60% of total rubber plant production con¬ markets is from well as such ex¬ could abroad next as also helps return domestic. European ulus Most countries This exceed .with only compares of this 230,000 tons U. units in 1956 S. sales will higher in 1956 and should total about be 51 million Truckj| tire replacement sales will be lower about 2% Sales at of and about domestic industrial rubber products economy of continue of over-all indus¬ MUd brought about decline a in this have more canvas shoes for sports and of JOEL wear All stainless, tool and other alloy steels which prevailed throughout 1955 shows no Vsigns of abhtemChii; Present indica¬ • facilities the for power de¬ reactors. at are that utility equipment buying high rate in 1956 and the prospects a the all, than 1955 coming for also very promising. are year should companies be substantially power in¬ serving the and later. N. BAXTER past year was and for economic barometers suggest another year of prosperity for American business in legislative scenes 1956. extent volume of highway construction ana commercial building is scheduled. This expansion co¬ the of American of ment of Included were new a and automation, both of which as¬ higher standards of living and the employment of larger amounts of capital. .< sure failure N. Baxter Thus, the banking is Jackson tunities. credit is obvious. this people. by basic industries by the rapid" develop¬ age of atomic energy is augmented Senate or expenditures manufacturers and airlines. A heavy a leader¬ the and success capital budgeted by many indus¬ tries, including steel and aluminum companies, public utilities, chemical after the of Large have been expanding an constructive The banking development during the the sharp increase in loans made by the nation's commercial banks. the foreign JACKSON Chairman, Chemical Corn Exchange Bank, N. Y. City The long-term outlook for of greater oppor¬ An increased need for bank one lending of funds promises to be has been the 'case for-the last remunerative than more 20 years. Our Administration in Washington deserves the Pres-; highest commendation for the healthy state of the nation's econ¬ Determination to halt inflation and arrest the rise omy. in living costs has proved effective through the practice policies by the Trrasury and good mone¬ tary and credit policies by the Federal Reserve Board.. cf sound fiscal attention. It essential is these that policies be continued if ■ tions all are we that we'll be able to The sell I look be as good ventory an the year as a or better than policies of ness. and Currently tomers would 1955. role to the alloy steel busi¬ most like to of our have ulus to demand may the rate of business out. makes and holds at g.plateau tion sometime this year,,J satisfactory volume inventory .accumulation. very believe oven near larger we overall would still do a without the incentive of of provided outlays time, has more than the S10 industry to maintain their dy¬ We know too well, from the experience are Sound well as monetary policies also cf from our own nation's are fundamental in the agricultural profitable marketing of crops; and a stable dollar is vital to protect the purchasing power cf our rural as well as our urban population. and, at taxpayers We would again call - lessened I as problems .which have resulted from many years of interference with supply-demand ratios. Certainly industrial prosperity is essential for the tax cut of some $7¥2 billion. This dedication to efficiency and integrity has not precluded the continual strengthening of our national. defenses nor of all countries a fiscal J and episodes, how severely the economy suffers inflationary and deflationary extremes. solution billion American other from short by same with econ¬ its present posi¬ three the disappear when activity flattens However, if the omy trade American The Presi¬ bcom-bust ing Federal cus¬ inventories to match their increased manufacturing activities. This stim■ encouraging. years ago. Despite the burdens of the budget legacy inherited from previous Administra¬ tion? and the ever-present threat of Soviet aggression, the Eisenhower Administration has succeeded in reduc¬ play in most namic growth. remote In¬ customers especially important stainless, tool whoie is To a nation where deficit spending had ap¬ peared to become part and parcel of governmental pol¬ icy, the objective of a balanced budget indeed appeared may occur later in the year, for situation emphasis. first activity fiscal dent's forecast of a balanced budget for the current fis¬ cal year—as well as the succeeding one—deserves every can produce at least through half of 1956. While some leveling.x>ff in. the rate of business the Joel,Hunter field have been dustry, not only in earnings but in further growth of aid, social security, budget and tax matters, foreign aid, resources conservation, among others, await legislative our to backlog applicable to earnings in 1957 ident Eisenhower's program on school construction, na¬ tional highways, public health, and atoms for peace. In addition to the above, agricultural policies, disaster HUNTER strong demand "for in better Unfortunately, the first Congress failed to take needed action on important pieces of legislation affecting the Irving M. Ive§ welfare President, Crucible Steel Company of America The continue for industrial boiler volume stewardship, the Pres¬ Representatives session than offset this decline. Isenberjj Present indications tive outlook. sales casual expansion will relate new will An election year raises many im¬ ponderables in sizing up the legisla¬ waterproof footwear, but the growing demands for rubber-soled our velopment and manufacture of nuclear major portions of the Eisenhower : V blueprint. industries. have Manufacturers in of cushioning should continue to increase biggest volume sold to the automotive and fur¬ winters H. * in the past five years and is presently engaged in expansion programs that will entail a still higher rate of capital outlay for 1956 and 1957. Much of » - of anything duction capacity York will determine the ■ cf Martens associated preparing to meet this demand and are continuing to do My own company, for example, has doubled its pro¬ the 84th Congress cen¬ and ship abroad. Sales of foam niture and excess operation to be forthcoming from the present majority party in the1 House . with the New vigorous program units. in 1956 by should high level following the high level of trial activity; V demand annual turbines so. It ident has painted in broad strokes 2% should total about 8 Va. million units. a boilers, ters upon President Eisenhower's admirable State of the Union message. Together with his evaluation of the to here Such growth will years. average known in the past. IVES evaluation an three years of tire passenger M. Senator from springboard for picture in this second session compared an Most The con-, them on doubling it again in the equipment far in sav¬ boom. dwell The most significant 103 Vz million units in 1955. Replacement create for savings banks to pay an attractive rate of deposits so as to provide an additional stim¬ HON. IRVING -V.-tvY - million construction and years following 10 the demand for long-term funds. We look for passenger car and truck tire sales of ap¬ 103 Fz residential not that all indications point to the necessity for doubling generating capacity in the next 10 - the will I thrift. and 155,000 tons sumed abroad in 1955. proximately that Savings banks thus seek to perform their basic economic function of encouraging thrift to assure that the savings supply will be adequate to meet England, as on to conceivably reach 300,000 tons despite the shortage of dollars. surplus, loans to of are our other than to say Consumption of synthetic will year has consequences partly to the superiority Germany, France and Italy. rubber Ihlefeld , gradually increasing earnings. This policy expands the supply of savings available to finance home building, and so protects the economy from inflationary Synthetic rubber demand is expanding tremendously foreign August in folios while of synthetic in many applications. in entering the year with backlog of unfilled orders history. This is largely the result of the heavy volume of utility orders placed during the past year. Long range estimates of the coun¬ try's needs for electricity have been so widely publicized in recent years we the largest pension bonds to a larger extent than in 1955, favoring government - underwritten mort¬ gages, land selecting conventional loans carefully, sav¬ ings banks safeguard the high quality of their port¬ capacities, due partly to high prices for natural rubber and demand ities, from year, new industry. Speaking for my own from sales of boilers to electric util¬ Through in the Industry demands for synthetic rubber have far ceeded offset by the indus¬ synthetic in 1955. was grade bonds Engineering, Inc. which derives 60 to 70% of its dollar volume company, ings banks should be in position to increase their out¬ standing mortgage loans by well over $2 billion for 1956. The total amount of mortgage loans made during the year will be larger than in 1955; also, greater amortiza¬ tion receipts and mortgage satisfaction payments will higher prices, which will be reflected throughout all of sumption mortgage lending also through limited sales? From these two sources and additions to in 1955 due to higher raw material and labor costs. These try will continue to rise, probably reaching 65% ISENBERG good year for companies engaged in supplying the equip¬ Thanks to the aggressive steps being taken to attract deposits, savings banks expect the deposit gain for 1956 to approach closely the almost $1.9 billion rise of last year. Some further shifting of bonds out of portfolios is likely also to provide additional funds for mortgage lending. Sales could go as high as $5% billion. Our estimate is that 1,500,000 long tons of rubber will be consumed by year, II Combustion ment needs of the power developed. | savings banks expect to make a compar¬ major contribution towards expanding the limited supply of mortgage funds. This 1,956. next high demand in record security of the American Nineteen hundred and fifty-six promises to be a very able set a new billion in 1955, and MARTENS President, funds. Through sales pi satisfy this demand, savings banks helped to shift sav¬ ings from a sector of the investment market having a surplus of money to the mortgage market, where a great in 1954. exceed attract of government and corporate bonds. There has been a sustained demand industry of should for secured were previous record of $31 million spent The Funds than 1955 and $5 mil¬ more more to way, I am hopeful that partisanship the attainment of these worthy goals, welfare people. deposits. As a result, their de¬ posits increased by better than $1.8 billion last year, despite record con¬ sumer spending and the growth of public interest in the stock market. passenger car Our business efforts the to new expect increased business in replace¬ ment their hinder not essential more funds for making loans, savings banks have intensified tory. This sales volume will represent a gain of between 8% and 10% over 1955. The 1955 sales of over 900 mil¬ world responsibility; the constant national security; fiscal integrity; our our under gets gress will provide mortgage the the fostering of a strong economy; and the response to human concerns. As the second session of the 84th Con¬ of President, United States Rubber Company Union message,-President Eisen¬ objectives of his Administration: the of discharge of improvement of last year. Mortgage holdings savings banks now aggregate $17.3 billion, or over 60% of deposits. HUMPHREYS, JR. State reiterated The billion H. his hower notably the augment 1956 lined New York City reaching 3.46% in The high rate of capital expenditures, both private and public, ex¬ pected in 1956 should again assure adequate investment outlets for insurance company funds at reasonable rates ily increased Thursday, January 19, . implementation of policies designed to give added im¬ petus to a competitive economy. The President has out¬ a program designed to this end.v/V;'v IHLEFELD President, Savings Bank Trust Company, low of 2.88% in 1947, but stead¬ a ,. the Administration's the people. have dwelt at ' for concern ' , the , . reserve require¬ the various banking centers. It is our satisfactory solution will be developed. We feel that a complete study cf the present reserve formula -should be authorized. It is our.belief also that assess¬ ments welfare length on the achievement of stability because it" is especially indicative of the faith of our some present leadership in, this nation's free economy and in the capabilities of free menr The con¬ tinued progress of this country is dependent upon the- between hope that ' financial attention to the continuing- in¬ equity of the different percentages of ments a imposed for Federal Deposit Insurance are un- ' necessarily high.. Continued on page 90 Volume 183 Number 5460 The Commercial and Financial Chronicle ... Continued from page 87 One final word N.A.M. A Case Against Federal Advisory Education. The eral Aid ing ideals children to na¬ To the process of inculcat¬ into is the of program isn't leads it socialization. and lost- feited minds of step in Socialism. overnight. in which the final of If you do your nothing—you will have Federal Aid. carried crisis. a of men ,v" have many valiantly on You greatest May I suggest face now tion to N.A.M.:- challenges. new a N. Y. "NOW AMERICA—MOVE!" SAN FRANCISCO, Calif.—Dean Security Dealers Elect Officers for 195S Eugene President G. of Association Statter, the New announced Hoit, Rose & Co., has been elected Security Dealers Association, the today. Elbridge H. Smith of Stryker & of Joyce, Kuehner & Co., were of New the York and Francisco Stock Exchanges will admit to partnership ment loru? a on Feb. against Federal Naylor of Oakland Richard B. Putney of Los enjoyed in which little a I in Angeles. Bache & Co. to Admit Bache & the children had dinner with invited to me her family. Walter A. bread gives you takes for from you chunk of a Exchange Eugene G. Elbridge H. Smith Statter ner partner Building, Bank Stock Jan. 26. on Exchange, on Hawkes & Co. Admit On Feb. 1. William J. Flynn, Wall Schiffer, member of the Feb. Jan. 31. Goldsmith, limited part¬ will become effective Feb. a 1 members of general New Co., York New York the Stock Francis M. partnership Curr to and Robert 1. E. Barnhart and Chester P. Davis, Jr. general partner r to limited partnership, your freedom." We've eral we've is had aid campaigns for Fed¬ since ever never being now 1872. such seen waged a But one and as which will focus upon the 1956 session Congress. It promises to be a political fight of the first order. SUNRAY MID-CONTINENT of If President Eisenhower feels der un¬ the necessity of doing some¬ may we not well suggest thing, this procedure. is " Let Federal whatever aid proposed be limited under two is (1) the Herbert Singer Cases few Dire of extreme which states need in need can prove: out (spelled in de¬ unavailable resources; full use of borrowing capacity; a dis¬ position to sacrifice for the edu¬ tail); cation they want. (2) Federal aid to be extended upon an tion basis—for emergency specified time. date be bureaucratic Let the fixed, a termina¬ machinery be set set up who by stand office the whole to be under than be those beneficiaries the Singer, Bean & Mackie, Inc. berg, of S. Weinberg & Co., The Board Governors elected Secretary. Samuel Wein¬ elected Treasurer. of the Association elected at the in Meeting will consist of: Harry R. Amott, Amott, Baker & Co., Inc.; Philip L. Carret, Granbery, Marache & Co.; Frank Dunne, Dunne & Co.; Maurice Hart, New York Hanseatic Corp.; Herbert D. Knox, H. D. Knox & Co., Kuehner & Inc.; Hanns E. Kuehner, Joyce, Co.; David Morris, David Morris & Co.; Herbert Singer, Statter, Hoit, Rose & production of crude oil Co.; Oliver J. Troster, Troster, Singer & Co.; Samuel Weinberg, S. Weinberg & Co. The Nominating Committee for 1956 is composed of: Charles M. Kearns of Kearns & Inc.; Company, Williams; Paul Emert of W. L. Canady & Robert I. Willis of M. A. Schapiro & emergency. industry trends through Annual Mexico Herzog of Herzog & Co.; Edward T. Co., Inc. City, with 4,000,000 inhabitants, is the fourth largest city in the Western Hemisphere-twelfth largest city in the world LA# k of was was Eugene G. program other men with Weinberg Singer, Bean & Mackie, Inc.; Elbridge H. Smith, Stryker & Brown; can so easily and inevitably tend toward perpetuation. let pace Association, and Herbert Singer, of up which And Samuel elected Vice-Presidents of the no let and keeping re¬ strictions: I and natural gas from 'i■//" w mxm /v new •** »?■"/', •! J;- In y-y vv- rf/f /•■' Iy Investment in 7 Mexico's more than 9,000 wells in today there are many Industrial opportunities for foreign friendly partnership with Mexican private capital and know-how. Lower taxes, an abundant supply In the Central Zone of Mexico-served offer economic industrialfrontier..! Mexico of raw materials, ample labor and by The Mexican Light'and Power Company-with an power combine expanding market to opportunity in a climate of modern industrial development. the U.S.A. and Canada, production Is constantly increasing. The generation and consumption of electric power last year were the highest in the country's history. In the Central Zone, more than 2-3/4 billion kilowatt hours were generated in 1955, an increase of nearly 10% over 1954. D-X is the brand The demand for name light and power is steadily growing, but thanks to long-range planning, the cooperation of the Mexican Government and the heavy and distribution facilities, investments made over many years to expand our generation plenty of power is still available for new industry, And we have taken the first ucts manufactured Company, a of quality prod¬ by D-X Sunray Oil wholly-owned subsidiary. steps in a $ 200 million expansion program over the next 10 years to make sure that our customers can continue to count on all the The Mexican A light and power they need. Light and Power Company, Limited privately owned utility serving Mexico for over 50 years. 14 City, • admit Robert H. will and & Hawkes Street, Diamond E. Kuehner a New York of the will retire from the firm when become National members Exchange, John M. Hanns anybody slice of bread — he a Baker, Weeks & Co., Philadel¬ Exchange, and C. Kenneth Smith plained that the fare would be simple but said: "I have taught my children that we'll eat our own Stock Morton F. Stern, ex¬ Barndt City, members of the New York take She will Pa.—Charles L. Co., 36 Wall Street, New York part of my state. / A days' friend, left a widow ago to provide for her five years PHILADELPHIA, phia admitted to limited partnership in is northern school Stock Baker, Weeks Admits and Henry C. Hofheimer II will be recently town New York Feb. 1 will admit William H. McElnea, Jr. to part¬ nership. • !, on in in control members of the Jose, Jo L. Fuller of Honolulu, F. for¬ orocess Alstyne, Noel & Co., 52 Street, New York City, ' forget to fight for it. eloquent than any argu¬ experience an slow Wall 1st, Harold D. Barnard, Jr. of San we More Van Exchange San Linden the is members of York Brown, and Hanns E. Kuehner, Alstyne Noel Co. To Admit McElnea Admit Four Partners . Freedom It Van Dean Witter Co. Will 89 connota- Witter & Co., 45 Montgomery St., against Fed¬ that is over on ; answer tionalization take Committee ' . final in one Aid to Education velt's You the to (349) SUNRAY MID-CONTINENT GENERAL OFFICES SUNRAY BUILDING f. T'JLSA OKLAHOMA 90 (350) The Commercial and Financial Chronicle Continued from B. B. than $364,000,000 in Nassau and Suffolk Counties alone. Brooklyn, we hold approximately 13,500 mortgages totaling more than $75,00j,000, or some 16% of our total mortgage portfolio. 88 page JENNINGS Chairman of the Board of Directors, Socony Mobil Oil Co., Inc. If business predictions hold current Approximately > present year will be even more challenging for the petroleum industry than 1955 has been; competition on the sales level will be sharper, and—of probably greater impor¬ $857,077,668 is true, the mortgages vital role in oil the reaching are available of drawing back from this this attitude but in fiscal authorities this level. There the years through research proves this point. Indeed, competitive research is chiefly responsible for the fact that the gallon of gasoline we buy today delivers one- times much as energy as one purchased 25 and, in terms of cost of living, is bought at years ago; a lower price. In this connection, it will be a significant victory for competition and free enterprise generally if Congress will see fit to return natural gas production to the area of competition where it belongs. There is no justifica¬ tion in peacetime for government regulation of the field price of this competitively-produced GEORGE The dollar will despite volume be as expected an of great, C. JOHNSON 7 home construction during perhaps greater, than in 1955, new or or 8% decline in the number of dwelling units built in the coming 12 months. lending, accordingly, will continue at high levels. Demand for tinue strong new homes will throughout 1956, equal exceed or the 1955 Homes will cost more i level, and foreign because fami¬ George C. Johnson building, especially sound and prosperous condition than at time in the past. The population is increasing at an unprecedented rate. Personal income is at an all-time high, and every present indication points toward a con¬ tinued stable and prosperous economy. All of these fac¬ tors tend to create a demand for more and better homes. Having originated and closed more home mortgage loans during 1955 than in any similar period in our bank's 96-year history, The Dime Savings Bank of Brooklyn looks forward to the coming 12 months with the expectation that 1956 will present another year of extremely intensive mortgage lending activity. We believe that an adequate supply of mortgage money will be available to finance to continued high volume of residential construction within our lending area During the year just ended, The Dime of Brooklyn 8,692 mortgage loans for a total of $113,850 000 This is an increase of $33,937,000 from Dec. 31, 1954, or a gain of 42.4%. The 8,692 mortgages written in the past 12 months represent a 58.7% increase from the 5,475 closed during the previous year. closed At the end of 1955, our bank had increase vested We a of $547,824,992 invested mortgage real estate loans. This $70,865,652 from the $476,959,340 was a in excess a reduction of in taxes. This is operating at capacity, is economy in and net in¬ 40,000 loans aggregating more are revenues to equal for those 1954. 1656 of are 1955; comprehensive traffic on sur- Johnston a. to all employees, the addi¬ tional cost to the railroad will be about $11 million annu¬ ally. one In addition, an increase from one-half and one-half percent in payroll taxes for and sickness benefits to spend¬ percent to unemploy¬ employees will increase ment costs another $1,250,000. Improvements The '• ■ ^.. 1956 budget for capital expenditures will require $35,166,000, of which $7,147,000 is for roadway, $638,000 for shop machinery, and $27,381,000 for equipment. It is proposed issue to two totaling $18,600,000 to ment to be equipment 75% cover trusts early in 1956 of the cost of equip¬ acquired. Roadway improvements planned for 1956 include 150 in track miles of new rail costing about $6,215,000, of which $863,000 is chargeable to capital account, bridge work, $1,657,000, Randolph Street (Chicago) suburban station to some improvements, $93,000, and changes in company-owned and industry tracks, $580,000. It is also planned to spend about $605,000 to extend sidings to accommodate longer trains and $375,000 to install diesel repair facilities at Markham and Hawthorne Yards, Chicago. Various other geographical section of the United undoubtedly be adversely affected by the will States 1955 $290 fringe benefits is extended time. increase open for about also this continued decline in agricultural income. The depression agriculture could spread to other sectors of the econ¬ omy. There are other segments of the economy which should be watched for signs of weakness. The economy is undoubtedly near a turning point and, in spite of the fact that Conditions appear favorable in the first half of the year, a moderate downturn may occur in the last improvements will cost about $3 million. New Equipment will cost about $25,400,000. The budget calls for the purchase of 70 general-purpose diesel loco¬ motives to cost $11,900,000. The Illinois Central now has 171 switching, 166 freight and 42 passenger diesels, a Delivery of the 70 additional locomo¬ total of 379 units. half of 1956. tives during 1956 will increase ownership to 449 diesel of all kinds. The assignment of the new motive power will result in complete dieselization of all of the units PAUL W. JOHNSTON President, Erie Railroad Company of soundness nation's Railroad Erie our because railroad's lines north of the Ohio River. this new equipment, 4,258 road economy, total the are bile world's largest assembly Co. at plant with handle we good a products and fortunate are of that the is balance agriculture, steel, automobile our The freight Central iron and W. P. All of these Johnston ship a We our in on our " . .. Based we believe employes. A request for a 7% increase in has been filed with the Interstate Com¬ the year the duplicate facilities railroads, including now a plan to reduce excessive being incurred in the operation of commuter service in the northern New Jersey area. shares from was paid. The $3.50 1, Central opened traffic Canada, Mexico and Cuba of 6% to a over are estimated at 2,150,000, an in¬ 1954. parallel to its lines. Piggy-back service was introduced June 30 between Chicago and Memphis. Sixteen flatcars and 35 trailers with . other common coordinated routes improvement in efficiency and economy, particu¬ of the Coordinated rail-truck service was extended from Jackson to Gulfport, Miss., during the year. The Illinois Central now has 4,000 miles of rail-truck as consolidation the 1 Carloadings for 1955 crease diesel locomotives, mechanized track equipment, automatic crossing protection and other cost saving devices. Several projects are under way for fur¬ the on Illinois total of 103. operating economies which stem from the large capital improvements we have made in recent years in in ■ lesser amount out the United States and the larly owner¬ Offices at Chattanooga, Tenn., Macon, Ga., and Green¬ ville, S. C., bringing the sales and service offices through¬ hope things ratios Traffic During to accomplish this not only as a result of anticipated increase in traffic volume but because ther a ; rates for such best outstanding. in 1955. of the rate reflects the two-for-one stock split effective June 1954. There are 3,082,945 common share Commission to offset the higher wage costs. With prompt approval of this application, we expect our net earnings per share of common stock will be higher than the ■!" World War I when 8% better than merce We of one $3.00 to 83.50 a share on an annual basis. This increase places annual payments on a basis equal to that prevail¬ ing from 1905 to 1930, inclusive, when the annual rate was $7.00 a share, except for a four-year period during Our expenses will be higher because of wage increases granted to 2%, to increase the dividend rate 1955. freight awaiting repairs to total cars than Fiscal Policy - appraisal of potential traffic, gross revenues in 1956 will be about ratio of less During 1955 the directors of the Illinois Central voted are tunities. a of are planning our operations with view toward sharing in the expanded business oppor¬ us. capital expenditures budget exceeds that of industry. industries optimistic about the prospects for the coming year. This anticipated high level of production should, of course, be reflected in a good volume of rail traffic that "will be available to 1956 During 1955 the Illinois acquired 70 general-purpose locomotives, 100 seventy-ton covered hopper ^cars, ten Airslide cars, and constructed 35 boxcars at Centralia Shops. One hundred freight cars were equipped for specialty loading, and approximately 200 track miles of new rail was laid. Re¬ pairs were made to 12,000 freight cars, giving the Illinois between other manufactured articles. freight of Central a coal, on 1955 by more than $15 million. Ford parts savings of between 20 and 25% car program provides for the con¬ 2,000 boxcars in the Illinois Central's shop Centralia, 111., at a cost of $13,500,000. Also planned is the equipping of 150 freight cars for specialty loading. During the coming year it is proposed to make extensive repairs to 14,COO freight cars at a cost of $6,239,000. diversified, as 1956 at General Motors Fisher Body stamp¬ ing plant at Mansfield, Ohio. tonnage It is anticipated that the additional diesel locomo¬ struction new Mahwah, N. J., and of use . automo¬ the of With the miles, or 65.2% of the Illinois Central, will be diesel-. the will The served area of produce investment. all in the miles tives our Notable among the which have located on road ized. the activity industrial of losses thus year ago. have of Business par¬ ticularly in Nassau and Suffolk Counties. . the We any in 70,262 first a be ve>TS conducted by the railroad. It is anticipated operating expenses for the coming year will exceed 1955 by about $3,500,000. If the pattern established during the latter part of 1955 relating to wage increases, including payroll taxes, and Wayne question. area. appears more result a as Motor tempted to sell these securities and invest in mortgages. Generally, the entire home building industry a based spendable income could result in increased volume of sales. The desirability of a reduction in taxes, when plants Should the price of Government securities rise suffi¬ ciently above present levels, many institutions will be to be in expected probable that they will reduce their purchases of durable consumers' Gale F. Johnston goods this year while they pay off debts previously incurred. There seems to be little reason for believing that other types of consumer expenditures will be reduced, however. Later in the year disposable personal income may be increased by the Erie. nation, the supply of mortgage depend largely on the price of Government Federal fiscal policies. .* bonds and Operating expenditures. expenditures will prob¬ a revenues to compared with $209 million in a aid on 1955 Operating expenses for the year will approximately $211 million as ing spree financed in part by an expansion of consumer credit. It is the last few years In other sections of the funds will of Russians Consumers have been for be of ably continue to advance for line will be sufficient to continued high volume of the Net income million compared with 8276 million in 1954. railroad and the indus¬ trial growth that has taken place in purchase a economic Construction along the past year. in the New York Operating the United States will probably lead to an expansion of both military and increased appreciably in price within support between 1954. in 1950, however, included approxi¬ mately $5,650,000 non-recurring in¬ come applicable to prior y^ars. r capital The pressing nature of investment. in estimated maintenance programs share, is expected to be the 105-year history. This of $22,014,194, or $7.14 per $26,269,000, respectively. Net income business the to enlarged struggle the seeking larger houses; and land, labor and materials have ad¬ and to lending activity at apparently several factors which lead per company's income exceeded only in 1950 and 1953 when net income was 829,412,000 and plus the favorable predictions of businessmen and government and private economists, add to our confidence that rail¬ road freight traffic will continue at a high level in 1956. We are particularly encouraged on but Mortgage money available for the financing of new home construction maintain with The are vanced expect we mortgage JOHNSTON was high level in the immediate future. Businessmen are planning to proceed j.. probably will compensate for any drop in the number of housing starts. lies the Louis, Mo. will Mortgage con¬ these homes generally will cost more than those built in the past' year. Therefore, actual dollar volume will highs, for sums A. share in commodity. President, The Dime Savings Bank of Brooklyn, N. Y. 1956 in with net JOHNSTON to are the long run prove of great benefit to the industry and to all of mankind. In this endeavor, competition—as it has always been— will be the key element. The long record of steadily higher product quality established by the industry over and-a-half $8.37 or highest a level close to max¬ capacity, and efforts will be made by the monetary and sources, cannot $25,810,000, third real on The economy is now operating at imum the industry has taken the long view and welcomed it as a partner in a common task. One doesn't go too far out on a limb to predict that F. St. and most newest mortgages Thursday, January 19, 1956 . Illinois Central Railroad net income for 1955 estimated at of Vice-Chairman, Mercantile Trust Company, vision of the industry itself. of energy all-time substantial GALE business, but it particularly significant that this past year has seen a number of oil companies, Socony Mobil among them, committed to large nuclear research programs. While it is doubt¬ ful that this new area of inquiry and experimentation will begin to bear fruit for some time, it is none the less safe to say that the very fact of its existence will have great and immediate impact on research B. Brewster Jennings programs generally. Certainly the entry of the petroleum industry into the field of nuclear research not only augurs well for the consuming public but, in addition, it testifies to the Instead first assets a is awesome in total throughout 1956. will be intensified. has always played processes ' Research . invested now bank's Because deposits are increasing at a record-breaking rate, while interest payments and satisfactions of existing lave and better products new the of estate. tance—efforts in the field of research develop 63.9% . President, Illinois Central Railroad compares to and WAYNE In . provide daily service in both directions, Mondays through Fridays. Initially begun to handle LCL traffic at prevailing rates, the service was extended Oct. 1 to Continued on page 92 Volume 183 Number 5460 The Commercial and Financial Chronicle ... (351) Color Television: A Billion Collar Bsby Paine, Webber Adds RCA Merchandise Manager Mi.ls haib color as industry's brightest hope and definite spur to total TV sales. Sees healthy by television Paine, Webber, Jackson & Curtis, 24 Federal Street. creased look can high forward continued hope, I believe, that we have ever had in our industry, the phe¬ nomenal Richard M. — with connected now volume television television is with dollar baby. "Color television predicted Jan. us as a BOSTON, White, Weld Mass. Will be an (Special to The Financial Chronicle) r— Lucille B. Ellis, added tinue to the staff Co., Ill shire Street. Mills, Manager, Merchandise, are necessary demand." Victor satisfy to toward of better, in higher-priced re¬ ceivers. "I Speaking at Allan in B. Winter Home Furnish¬ ings Market, Mr. Mills said: second-set and to in tie have effect some black-and-white C. offices at Benny Avenue. G. associated with him. SPRINGFIELD, Mass.—Paul H. Gale has become D. J. St. associated with Germain & Co., 100 now with Arthur M. Kren¬ Kyger & Co. Formed > HOUSTON, Texas —Bryan H. sky & Co., Inc., 141 West Jackson Kyger, Jr. has formed Boulevard, members of the New Co. with offices at 1746 West Main York and Midwest Stock Ex¬ changes. Street to engage in a Kyger & securities business. colors total the of inventories consumer i this high are the real start of color materially increased average numerically, with respect to past experience, I do not believe that sales a thev are rent industry rate of sale. Com¬ unit dollar value, I volume for look to 1936 compare very bined favorably with 1955." Mr. "is side Mills entire potential industry. "I not a do color said television for bonanza it think the would be possible to overemphasize the im¬ portance of color television to our industry. brightest the is Color out of line with the manufacturer cur¬ distribu¬ and tor inventories declined somewhat during December—a healthy dition and — believe there that is con¬ to reason retailers bought cautiously during December and that inventories at the retail level well in hand." are Securities Salesman's Corner By JOHN BUTTON Usinof the Tax Laws to Ssll Mutual Funcb One of the most effective means of a building meet Urldcr where on G. can you "favorable a has who Helbig, basis." had of successful experi¬ ence as a practical investment dealer and has specialized in ap¬ years plying "tax saving plans" for his clients, has presented what he terms a "Charity and Income own Benefits Plan" in his for come substantial means and influence many working assets, yielding him of about method people of Baron clientele is to evolve a lifetime, at in¬ cost a $28,000." this plan the donor bene¬ fits through legal tax savings, he enabling his favorite char¬ ity or church, school, or hospital to be certain that upon his death they will receive the funds they also is have reserved them for in trust. This plan has apt. advantage over funds set up in/'wills" as far as recent issue of the beneficiary institution is con¬ which is cerned, since wills can be changed Nauheim and pub¬ and this plan is irrevocable and lished by Kalb, Voorhis & Co., definite. Once fnade there is no 25 Broad St., New York 4, N. Y., changing these irrevocable trusts. Modern a Security Sales, edited by Ferd as service to dealers a in selling more You Brief MSS plan enables one to make donation to his favorite charity, This a It's almost developed the com¬ plete campaign and it is available to interested dealers. The parties designated the trust and come principal the receives the death of the donor, or creators of as they receive the in¬ be created by more than one person.) On such irrevocable trusts made in favor of institutions where a charitable gift is in¬ can Bureau allows an based duction pectancy the of income. Revenue Internal the volved, income tax de¬ upon those the life ex¬ who Hel- big's article in MSS) "A man in the higher income tax bracket, old, with a $50,000 a year gross income, the income tax would ordinarily run about $26,000. If he set^ up an irrevocable trust fund of $41,000, he would say pay 50 years only income a tax little over $13,000 in that year. save about 50% man would on He would his tax. then have This $41,000 in donors, There is still mailing newspaper and "mats." of Mr. is Helbig where it is desired oossible, through MSS. One New York effort has using the a made Charity v of in New Jersey, the Crossroads of the East. v Income to build another station costing approximately $100,000,000 generating recently announced plans $129,000,000 in Bergen County. $200,000 and room to grow keeping pace with this growth by building and station under construction at Linden, the company dealer, says few months of sales housing developments. expanding our electric and gas facilities. With one new made MSS, after only plenty of And Public Service is Also, figures of. possible tax sav¬ ings and the personal assistance Never have we attempted to gaze into a crystal ball. But 1955 was Benefits Plan. A Florida dealer without literature and advertising has started to experiment with this receive (Quoting from interested- pieces during his or their lifetime. (Trusts contagious sort of feeling, spreading through industry, business, commercial establishments and new includes sales letters, how to con¬ tact on a plan ing his lifetime by setting up an irrevocable trust. The beneficiary only Jersey. has hospital, college or university dur¬ institution feel the progress which is taking place throughout the state How to Use the Plan to Sell Mutual Funds in Plan The can of New interested Mutual Funds. plan and has just wonderful and made New in¬ teresting aspect of this plan, as far as the selling feature is concerned, is a it possible investors vorable meet a basis. business be Funds to on but high bracket dignified Not only and fa¬ should developed for Mutual other business should also results from these contacts. PVBLICOSERVICE £ a qualified salesman, that it makes why 1956 will not follow the same pattern. Jersey's leadership will be maintained in the years to come. that if properly presented, and serious effort v is made by we see no reason Every yardstick indicates that $50,000 in sales." * What I believe is the most ' secu¬ styles "While on Neverthe¬ sales. less, with at is from a style new with in line with current! may be that even with a furniture promotions," he said. good sound national economy, Mr. Mills said the TV industry 1956 will not quite reach the unit sales total of 1955. After all, 1954 enters the new year in a "healthy was a record year in unit sales. condition" insofar as inventories And so was 1955. The advent of are concerned^::;? mav business Filhiol Christian CHICAGO, 111.—Harold E. Sodekoff is manufacturers market, and approaches "It color La. —Grover engaging in capitalize on this trend by promotional effort on specialty models, models designed for the lvn.... ction the rities is will press con- ference that Grantham 408 Joins D. J. St. Germain Chestnut Street. expect 134 North Co., * > (Special to The Financial Chronicle) public black-and-white & With Arthur Krensky (Special to The Financial Chronicle) models" Corpo¬ America. with quan¬ Mr. Mills cited "a definite pub¬ lic trend away from price leaders Division, c o n n e produce whatever & tity of black-and-white receivers Television a to Weld Holyoke Devon¬ of ^ •. (Special to The Financial Chronicle) 13th Street. been B. o n associated with A. MONROE, Phail has become connected with have White, t i now and G. C. Grantham Opens LINCOLN, Neb.—John R. Mc- Geyer and Henry G. Nichols, Jr. 10 bv Allan ra Allyn Company, Incorpo¬ rated, 174 North Upper Street. Street. (Special to The Financial Chronicle) important part of RCA's sales and profit picture while we will con¬ Radio C. With Ellis, Hclyoke notwithstanding. billion during it was RCA LEXINGTON, Ky.—Richard R. French is • Two With black-and- of progress white Color to dollar 1956, son is A. C. Allyn Adds ■ (Special to The Financial Chronicle) ' industry, aided anticipated greatly in¬ sales oi: color receivers, the Giessing (Special to The Financial Chronicle) FARMINGTON, Mo.—Alfred E. Farrer, Jr. is now with M. P. Giessing & Co., 108 North Jeffer¬ BOSTON, Mass. Karoff inventory situation and growing second-set market. The Joins M. P. (Special to The Financial Chronicle) 91 •Ifes % '■4?; r I ' I J "V t 92 The Commercial and Financial Chronicle (352) Continued from page at rates competitive with embrace trailer-load shipments common A high level and prospects for the year ahead are very promising. Recent changes in this di¬ vision's food distributing organization should substan¬ tially reduce selling costs and aid toward increasing the profits of this division. carrier highway operators. reduction of schedule of perishable Chicago markets was day in the one shipments moving from Florida to made effective in October. General Outlook Operations of Glidden's Chemurgy Division in Chicago sales of soybean-derived pro¬ dietary food produced from edible soybean oil, continues to find national distribution and acceptance. • • Lecithin, operations this month. In addition, new facilities for the production of new soybean , products and, expansion of the plants in Georgia and Florida will add measurably to Glidden's results in when overdue paramount importance also in the coming year will be the continuing expansion of the Glidden Com¬ pany's overseas markets. Glidden International, C. A., now in process of incorporation in Venezuela, is a wholly-owned subsidiary and will handle licensing, unfair com¬ trans¬ of the Commission, said the time is long should policy transportation our manufacturing and distribution of all Glidden products be all countries except the United States and Canada. Technological assistance agreements have been nego¬ tiated by Glidden International for 15 countries, with additional agreements currently under consideration. in brought into step with the times. to and policy, Cabinet a of Federal transportation revision study appointed Eisenhower President 1954 In Committee released by the President this report was The Glidden early in 1955. While the recommendations contained in the report do not include all the things which the rail¬ roads would like to see dealt with, it does point in the right direction. Major points made by the report are: Needless costs are imposed on common carriers and the public using them because government policies economical prevent the most of the nation's trans¬ use portation facilities. genuine other and Railroads (2) carriers common with in pricing services regulatory agencies fixing only reasonable mini¬ mum and maximum rates. should be allowed lent greater freedom (3) form competitors, particularly waterway operators and truckers, have alleged that the railroads are seeking to' destroy their business. This is pure nonsense. What the railroads are seeking is nothing more or less in the way of opportunity to compete than the highway or water¬ way operator already enjoys. Our The Illinois Central and other railroads plan to throw their entire weight behind efforts to bring about legis¬ lation which will correct the inequities which now exist. It is about a The re¬ port of the Committee is in the public interest, and those who would oppose it are acting to protect selfish advan¬ tages—advantages which ultimately must be paid for by the public in the cost of the things we buy,: eat and that hope our sounder common efforts will bring this country. these carrier system in ~ wear. ' DAN and. President, Glidden The Company ucts indicates that the year 1956 will be one rewarding in the history of the Glidden Company, This optimism is based largely on the excellent sults by service of fiscal 1955 facilities to and the on re¬ fact Our service lies in 64 counties area constituting most of the Lower Pen¬ of Michigan, aside from the Detroit and Thumb areas, and has a population of about 3J/2 million peo¬ ple. The diversity of industry ar.d business in this area is very import¬ ant to the overall Consumers mercial been establishments in household a high our paint at and and stantly previous colors Volume to of products new meet this industrial and demand. paints and polyester resins has increased sharp¬ ly and the trend is continuing. Today, major emphasis is being placed on chemical research for new raw materials ferent and in the improved form of resins,) dif¬ better solvents, and greater improvements Dwight p. Joyce in the technique of sions producing emul¬ capable of creating type of surface. any Throughout the industry, researchers are working on the development of synthetic vehicles that will possess improved stability and other desirable properties. Un¬ doubtedly these new vehicles will offer improved sta¬ bility of cost. Glidden direction, ment, kitchen illustrated by our butoxy resin develop¬ coating which is derived from petroleum, and a silicone resin base industrial finishes cabinets, metal furniture for Durkee Famous Foods in and hundreds of other We was and we had a a pro¬ summer greater than our winter peaks of attribute this development partly air conditioners, laundry dryers and other household appliances. The year 1956 will see electrical appliances. Natural a wider of all use This has been in : the 1956—particularly precooked ; con¬ a food frozen to definite This grow. will trend continue 1956. the outlook from the standpoint of our Beatrice Foods Co.'s total unit sales of combined have increased each year for 1954. The major de¬ the last 19 years, and 1955 was well ahead of indication is that in 1956, unit sales in all of partments previous the At the again company will above be the "vV •' year. time same costs faced with narrowing are going up, and we are profit margins. This applies gen¬ the dairy industry, and also throughout the industry. Certain costs of distributing food, and retail, have risen markedly during the last five years. Our company and countless other food processors and distributors have made tremendous effort to keep these increasing costs within bounds. One effective result has been the achieving of better process¬ erally in distributing efficiency—which has resulted in prices of many 1'ocd items at a lower consumer T: a situation year ago is very much the that we faced same at the, beginning of 1855—narrowing profit the prospect of,increased sales volume. company has been able to effect economies margins, with Thus far our and efficiencies—and sufficiently increase our unit vol¬ through diversification and expanded sales effort —to produce the gross needed to take care of the in¬ crease in expenses and.still increase our total net profit ume above a What year we able be remains course :'Vi;' ago. will be to to achieve in the future However, seen. we are of very optimistic about the future for the dairy products in¬ dustry and food business generally because of continued high purchasing power and increasing copulation, both of which will contribute to increased volume in 1956. with homes natural gas gas, and more than 80,000 applications for heating service are on file with the com¬ Restrictions pany. customers have on been the connecting of house heating in for force McCLURE Baldwin tremely seven years two connect Before a some years, but in Michigan Public Service Commission to substantial supply can number. catch up In with 1955 it demand, was 30,000. additional quantities of gas must be obtained. has been exceptionally high and industry leaders believe 1956 will be year, though perhaps not In other a a good record year. Michigan industries, also, the outlook is good. Michigan continues to attract a traveling and vacation public and continue our high percentage of the our upward trend in 1956. Hamilton - line from Corporation makes farming, including I believe we will an ex¬ electronic small are York now Central under construction for Railroad. a the New third for The company has an group.'engaged in the design of ground handling equipment for guided missiles and is also work¬ ing on the electronic and instrumentation phases of the engineering missile field. Essentially all category of heavy machinery is sold to other industries of of or this comes under the capital goods and hence governmental bodies rather or consumers. For zation from the Lima which of the New have obtained authori¬ we - varied measuring devices up through earth moving machinery, hydraulic turbines, testing machines, valves, governors, mechani¬ cal and hydraulic presses, can-making machinery, heavy machine tools and steel mill equipment, weldments, fab¬ ricated structures and locomotives. Among new items are light-weight high-speed hydraulic-driven locomotives, than each of the last KELLEY President, Baldwin-Lima-Hamilton Corporation York, New Haven & Hartford Railroad and also has a tremendous growth potential in Outstate Michigan. Nearly half of our more than 420,000 natural gas customers now are heating their gas dairying and fruit-growing, is sound. Division, which produces 1,000%-. specialties of the "heat and eat" varieties. America is continuing to eat more and more of these convenience foods. Volume on packaged convenience foods of all kinds—frozen, in cans, and dehydrated—will the first six majcr buying months, at least, present conditions indicated in industrial equip¬ seems ment and Baldwin-Lima-Hamilton looks forward to in¬ creasing moderately its sales volume in 1956 even though some non-profitable lines have been and will be dropped and other items will have taken their places. The corporation will enter the new year with a back¬ log 35% over Jan. 1, 1955. Two limiting factors have been present in 1955 and appear to be in prospect for early 1956, namely extremely competitive buying con¬ ditions appliances, products. Our to years air conditioners, have Automobile production in 1955 already has achieved much progress in this as peak in 1955 that as bases and superior protective films for than more sistently fast moving growth all in a 15 year period, and, since frozen food volume still is such a small portion of total food consumed, there surely will be more growth increase has been steady and we Every year sees coming into general use, electric demand. on The some years. appliances these, such effect households. of electricity use electric of some nounced new resort business Company's continuing ex¬ made necessary by growth population, but a larger factor is the greater average use of electricity and natural gas by industries, com¬ division, for example, can truly be said to be booming, and we are con¬ adding and Power has program t of divisions continuing increased This nearly equal to that derived from farming and Michi¬ is one of the top five leading states. of per capita consumption, steady and substantial in- a in population' each year, crease ; an level. as an industrial and, while the largest single Dan E. Kara industry is automobiles and automo¬ tive equipment, industrial produc¬ tion is well diversified. Chemicals, paper, furniture, machinery, household appliances, packaged foods are only a few of the many important products of the area. In agriculture Michigan ranks in the top third of the states and we supply electric service to over 100,000 pansion ; like probably is justy'as good of better for consumption of many of our non-dairy convenience food items, such as frozen foods, in 1958. The frozen foods industry has been growing rapidly and "still is young. Consumption of frozen foods was of negligible impor¬ tance up to 1940, but during the period since then, it has ing and igan is outstanding The dollar volume of tourist housewife.. what looks to outlook keening state additional are >: .,y,. The in have we the to addition upturn Karnes G. Wm. Michi- economy. believe it will continue for Current business of In both wholesale insula that operations of all our company's level. attractive •entire food than more $580,000,000 since World War IL Part of the most There is for all Analyzing gan Increasing demand for paints, pigments and food prod¬ since 1945. ; : an ample supply of milk dairy products and the lower retail prices will continue to be very year company alone, all departments outlook had the largest single capita consumption of we per milk that has occurred in any fluid KARN for 1956 in the Outstate Michigan area Consumers Power Company is good—as is borne out by the fact that our company is planning to spend $89,000,000 during 1956 on expansion of its elec¬ tric and natural gas service facilities. This is the largest one-year program in the company's history. 1 It will The served is Chairman E. President, Consumers Power Company farms. DWIGHT P. JOYCE am in 1955, gain in continue 1956. bring the company's total investment Regulation, to be effective, should rely chiefly competitive forces in rate making to enable each of transportation to do its best work. industry, I through in upon Company looks forward to a truly excel¬ showing in / (1) 1956. Of petitive position as compared with other forms of portation. Richard F. Mitchell, when Chairman Interstate Commerce company's capacity to produce terpene chemicals products at its Southern Chemical Division related and dairy and happy to say that the future looks favorable for increased per capita consumption and an increase in total consumption of all dairy products, in¬ cluding butter. The downtrend in per capita consumption of butter leveled off in 1952, and total dairy products consumed per capita has been increasing since then. Based on figures for the first nine months, food plant in Baltimore, scheduled to open dioxide ,/ look forward to another year in the we early this spring, and a $6,000,000 grain elevator on the Coiumet Kiver in Chicago which is scheduled to begin transportation' policy is antiquated and out of balance is overwhelming. In re¬ cent years this fact has been borne out in the studies "conducted by the Brookings Institute. The hearings held by the Senate as provided for in Senate Resolution 50 confirmed the fact that railroads were in an As plant titanium national the that unique a KARNES President, Beatrice Foods Co. improvement and expansion program is progressing rapidly. Some recent additions include a new paint plant at Montreal; additions to the paint plants in Atlanta, Chicago, Cleveland, Reading and Toronto; additions to all four of our edible oil refineries; a new Our tation bplicy Evidence steadily increasing. "RG" teins and other chemicals are Tne has been a reflection of a period of unprecedented levels of economic activity. Even with the economy in high gear, however, railroads have fallen considerably short of earning even 6% on investment. In contrast, the return earned by other industry, banking and utilities ranged from approximately 8 to 12%: Other evidence that rails are not holding their own in relation to the economy as a whole can be found in the fact that a few short years ago railroads handled about 70% of all inter¬ city traffic. Now their share of intercity traffic has slipped to less than 50% of the nation's total. This in¬ equitable situation stems from an outmoded transport conditions are not all they might be. showing made by the nation's railroads be favorable, financial very a have been intensified, and railroad industry appears to While the outlook for the at ing Thursday, January 19, 1956 . G WILLIAM shortening, margarine, condiments, edible oils, spices, flavoring extracts, salad dressings and other food prod¬ ucts for home and institutional use, has also been operat¬ 90 . . steel of narrowing the profit margins and which quantities. Baldwin-Lima-Hamilton . a shortage of consumes large "* Baldwin-Lima-Hamilton plans to continue to consoli¬ date, reorganize and modernize to the best of its ability Volume 183 Number 5460 its present properties. The Commercial and Financial Chronicle ... This involves elimination of some present uneconomic plant property and establishment of others such as a new plant in the Boston area in which (353) Kilowatt-hour sales to manufacturing establishments, had levelled off somewhat in the latter part of 1954 the first and half of its electronic and instrumentation plants would be con¬ All of this reorganization and consolidation upward in the last months of should were solidated. present modern cost sales better a possibility and more a picture to improve in the future the sales volume and profit ratio. Some time, of course, will have to elapse before these objectives can be carried to com¬ pletion. 1955 President, The 1956 S. Oklahoma outlook Oklahoma and Oklahoma for KENNEDY Gas Electric & business in service our area— Gas Western Arkansas—appears very good. and Electric Company expects a gain approximately 12% in kilowatt hour sales and 10% of in revenues has in made recent 1955. over great Oklahoma economic She years. led the states pared with 19% for the U. S. income data for the first sales in six Northern Railroad NSP's kinds to built in cities building projects completion this for number served in¬ benefits are $1,466 was in $1,127 cumulative. construction partment Commerce of growth industries of in by NSP. in and A 1955 was store few or of the several More cities buildings larger where NSP now Largest single expenditure during 1956 will be made a new 100,000-kilowatt generating unit scheduled for • is being added to the High Bridge plant. This will bring the NSP system's generating capability to 1,457,205 ( Continued \\ small to $326,000,000, compared $170,000,000 in 1950. (These figures do not include 20,000 civilian and 4,000 military It pays to amounted personnel at Tinker Air Force Base in Oklahoma City engaged in the maintenance and modification of military aircraft.) In spite of some adverse census estimates, reliable population data, such as school enrollment and births, all point to a steady growth of population in Oklahoma. The Bureau of Business Research the at University of which compiles population estimates for in the State, shows an uninterrupted growth in population in Oklahoma each year since 1945. Ship and Travel Santa Fe all the waY! Oklahoma, each As county for own our company, know there has been we strong population growth in service our a We have area. connected 50,000 new customers to our lines within the past five years within the same service area. these new citizens come from other states. Many of The company's construction program is geared to this general expansion. Construction expenditures for the past five years totaled $90,000,000, and the estimated budgets for the next five years exceed $100,000,000. A 110,000 kilowatt Station near addition to the Mustang Generating City was placed in operation in May, 1955, and a 170,000 kilowatt addition to the Riverbank Generating Station near Muskogee in East¬ ern Oklahoma is now under construction, scheduled for operation in May, 1956. The Oklahoma construction budget for 1956 $23,000,000. This will include work is on a approximately 170,000 kilowatt addition of the Horseshoe Lake Generating Station near Oklahoma City scheduled for operation in 1958. Another 170,000 kilowatt generating operation in necessary to keep our 1959 or unit 1960. has These been large ordered additions for are with the rapid load growth in pace area. ALLEN President, In Northern S. KING States Power Company the territory served by Northern States Power Company all indications point to a continuation of the present high level of business activity in 1956. During the past year department store sales in the Ninth Federal District Reserve while farm tained at general and also main¬ high level. was relatively in high new in this decided increase in a the a production income a Business showed over set agricultural cash area activity previous year as indicated by the sale of electricity and gas in territory served in this area. Si, si, si, cloico! It's more convenient the The same rate Northern saw pany's total rise to gross record a increase of States revenues level which Power of and Com¬ for 1955 more gross in revenues 1955 higher than in 1954. increased 5.7% nues ... is the only use only one and Santa Fe railroad under 7.3% were Electric and dependable to railroad than $126,000,000 may reasonably be ex¬ pected to continue in 1956. NSP's Allen reve¬ gas S. King one reve¬ reflecting the continuing development of space heating and increased supplies of natural gas, increased management linking nues, r 20.5%. Residential electric sales maintained steady upward 8.6% over 1954. by the increasing use of electri¬ city in the home and the continuation of a high level of residential building that placed 14,000 additional resi¬ dential customers on NSP lines. Although residential with pace This kilowatt-hour is accounted construction from 1955 in sales a rising 1956 is expected to levels, it is anticipated decline that Sales to commercial establishments improvement in 1955 with summer stores use use and and of the offices California, Colorado, Texas, and for NSP air an showed increase of 8% conditioning during modernization of contributed the in this category. to a will a con¬ SANTA FE SYSTEM LINES marked over very lighting points in the busy southwest. somewhat tinue to show gains in residential sales. Increased Chicago, 1954. warm in many growth of power manufac¬ in St. Paul where the neapolis and St. Paul, the Lutheran Brotherhood build¬ is provides tured gas service. Septem¬ with all than com¬ include the Grants stores in Min- continuing at a good pace in Oklahoma. Manufacturing payrolls in the State for 1954 Donald b. Kennedy of building Company's construction budget $44,500,000 in new $6,000,000 of this total is for gas projects which contemplate bringing natural gas service facilities. to increase office These diversified a Northern States Power ber, 1955. The programs During construction of com¬ 1950. Min¬ classification yard in Minot. from released by the U. S. De¬ were in for 1956 contemplates investments of in 1954. this of completed year addition utilities. the non-manufacturing category, account Bank engaged in the building trades industry benefit, but it is not until the building is completed and occu¬ pied that it becomes important as a customer for public 1956. 12% in 1955, compared to 10% Helping Reserve those cluding office and business buildings, retail department stores, theatres, hospitals, schools and the like, moved upward at an accelerated rate in 1955. The increase was paratively large Federal capita 1954 with pared definite turn a During the aver¬ average per Oklahoma's age. 1955. to manufacturing establishments 1% from the same period in 1954 but stepped up rapidly in the last half of 1955 to show an increase of 10%, bringing the increase for the year 1955 to 4.6% over 1954. Indications are that the upward trend in manufacturing kilowatt-hour sales will progress in per capita income gain from 1950 to 1954, with a gain of 30% com¬ 1955, showed of and neapolis, the Minnesota Mutual Insurance building in St. Paul, the American Life building in Fargo, the Great Northern Refinery in Pine Bend, and the Great down seven-tenths of Electric Company half sales continue well into DONALD ing which 93 Serving the West and Southwest on page 94 i 94 (simultaneous) for 1955 19 when the demand reached Dec. on 1,097,850 During the past offices This left NSP with a spare capacity of more kilowatts. tions HARLEY M. KILGORE HON. As by Ltd. alarming deficiency. I refer to the many pockets "depressed areas" scattered throughout an so-called of of the country. Though we are inclined to prosperity, it seems to me many areas boast of that nation no be truly prosper¬ can many :: ;:t\ own. will be an A under this why causes forced are blight? Often, the reasons beyond the control of the local citizenry and lie within the realm of national Harley trade international and M. Kilgore Sometimes, a natural re¬ depleted or the demand for it will peter out. Or else a big plant will close down, perhaps to move away. Another reason is so-called automation, the in¬ troduction of new machines which require fewer work¬ ers to maintain equal or increased production. Latest figures from the Labor Department show that these conditions are widespread. Some 19 major indus¬ trial areas are suffering chronic unemployment ranging above 12%, while the same is true of some 64 minor areas. * %;•• A number of communities in my own state of West Virginia are on this list, including three major areas, of which Charleston, our largest labor market is one, and policy. is source > Increased areas. of use machinery the in particularly responsible for creating displaced coal miners. Coal production increased last year, yet it was mined by fewer workers in the pits. coal mines has been The nation must and men for all action to take the who others find are jobs for these repaid for many of honest toil by being thrown mercilessly on the unemployment rolls and who live in areas where new job opportunities are not available. years Last July, a number of Senators, including myself, responded to this urgent need by introducing S. 2663, the so-called "depressed areas" bill, which provides namely for a $100 million loan fund for new plant con¬ struction; $100 million in public works grants; a De¬ pressed Areas Administration dealing directly with local industrial development committees; vocational training for displaced workers; and an added 13 weeks of un¬ employment compensation for workers being retrained. Hearings week of that the action nized the the on new bill opened during the first Congressional session and it is hoped prompt. The Administration recog¬ were will be for need this of legislation type in when the President received from his advisers for aid to depressed program come to the work but must be areas the on of their fellow-citizens for whom aid there are who want successfully, this new year will be deprivation for many Americans. year of want and MAXWELL C. The sales finance involved off a cars industry. during the Another big problem Prime money. interest loans to rates and 3V2% on short-term commercial and paper bank are 3%, respectively. up The full impact of these increases will be felt in 1956 and will be reflected in earnings for the year. Our business, unlike many others, can do very lit¬ tle to pass these increases on to the customers C. nance ment consumer states in in prices since King the competition on a form of higher the;realities of sales fi¬ preclude widespread basis adjust¬ and our loan rates are which we mostly regulated by law in the operate. Despite these considera¬ tions, the outlook for the sales finance industry in the coming year is favorable and we will continue our fight agamst so-called "crazy-terms" in cooperation with the other leading finance companies in the nation. In other general 4 areas of consumer finance including loans, which constitute an important segment business, there remains an ever-increasing readi¬ consumer of our the part of the American people to avail them¬ advantages. We expect this readiness to be reflected in our business for the ness on selves of its year as more and more amounting This determination is consensus a power substan¬ very 1955, over 12%. effect a cf opinion in that it represents industry in expect to the thinking of our forces, who in turn base their forecasts very largely on information secured directly from manufacturers 1955, radio and television have an even greater Sherman the of economy country can stations UHF plan also are 75 reserves VHF and 173 assign¬ ments for noncommercial educational purposes. To date, than 20 educational television stations have begun less operating and construction permits for only 16 more have been issued. The aim of the 1952 FCC order to provide at least was service to all areas, at least one station in the largest one possible number of communities and multiple service in as communities many possible as to provide program choice and to facilitate competition. The objective already been least at of at least R. Knapp in the area. The of last August and manufacturers, par¬ ticularly in the Naugatuck Valley, but also in other areas, such as Putnam and Winsted. There was some question immediately after the floods whether the fac¬ tories, many of which had been completely demolished, October had floods disastrous effect upon a station one communities, is in the total crease industry and operation. the in is as nationwide competitive system is the a Without this markets. job, The Connecticut Light and Power Company, which is participant, with other New England utilities, in the Atomic Electric Company, and is also a member of the Atomic Power Development Associates, -is follow¬ ing closely the developments in the peacetime uses of atomic energy; We believe that atomic energy is going to play an important role in the future economic welfare of New England, not only in the field of power produc¬ tion, but in the many other potential uses of atomic energy as well. The well-developed technical skill of our labor force, and the opportunities for educational Yankee will continue and television FRANK of reservations and possibly institutions 100 markets. are used in apply the on basis same as other modifications, five, truly or in created the all three competitive television great bulk of the top we are trend which will last as catastrophe far of in the waiting money Pension us a various ting kinds as one an can kind see in the which anticipated future, completely $700 million a large amount for investment of is of 465,000,000 tons. improvement in production, matched by the improvement in consumption. The consumption of by electric utilities will increase^ coal about 20% for the year; by steel and coke industries, about 25%; bv other industrials, overseas but believe geared so our that we economy cannot have another debacle such in 1929 to trend and is 1932. for the American something that each future. we down have little however, decrease from this year they ago. The Federal Power Commission has estimated that the elec¬ in generated power it 1965 will estirrated that in be a year twice what it is r*7o the elertric power industry is looking forward to large increases capacity, and general industry will increase with The export market is another very bright spot in the coal picture. The use of electric power steel. and power and also steel production are increasing the world over, and America is being called upon for fuels to make this possible. satisfied by * coal. The small increase in the amount of gas consumed by is probably partly a reflection of the fact that the is in Allan P. reserves the past. of gas are not increasing as they have been 1954, only as much gas was added to In Kirby reserves inflationary is anyone's guess decide for himself. a 60,000,000 tons; but utilities had expect to shown was economy, must can * tons of all of the increase in the fuel demand of electric utilities again we of 337,300,000 coal supplied 21,380,965 tons, oil supplied the equivalent of 1,189,482 tons, and gas, the equivalent of 369,147 "tons. For the first time in years, almost How good or how bad this sonally, I feel that the as Exports about 135%. ' ' only another question. that will be up the total . 10%. crease, will, of course, be setbacks readjustments from time to time, I about consumption in the U. S. from January through October, 295,077,000 tons, or 87%, were used by the eiectric util¬ ities, steel and coke, and other industrials. Railroads and heating, whicn used 25u.000.0ou ions in 1945, are There now , the electric utilities increased in coal equivalent 22,939,- ; 594 tons over the year ended Oct. 31, 1954. Of this in- j more not or to industry has had severe competi¬ There are some figures that give ' us hope that this competition will not increase as it has * in the. past. For the year ended Oct. 31, which are the latest JiguersAve have, the total consumption of'fuel by large ma¬ jority of the American people, how can the trend help but be inflation¬ ary? Whether it is a healthy con¬ dition fields tion from oil and gas. in dollars in the hands of the and retail strong reversal in demand Since 1940, the coal of Trusts, and with wage increases put¬ constantly greater number of and lessened decline a and production was The steel Funds, together with the large number of dollars in likewise more very overcame railroad The in continuing inflationary a some With economy. the The strong generated will be three times what it is today. KIRBY increase in Defense spending in 1956, with turn-around. and tric " ■ r My feeling is that upsets the 392,u00,000 below 1939), made of coal consumption in the give radio reservations and edu¬ President, Alleghany Corporation a or electric power, steel, ana general in¬ in be re-examined system no ALLAN P. barring 1954, dustries today, and j in upsurge Frank F. Kolbe the by proposals, and be can KOLBE dramatic a lack of applicants. four F. i948 (reaching a figure of tons many Of these nuclear 1955, I predicted considerable improvement in the industry, and this was borne out by an increase in production of approximately 18% over a year ago. The coal industry, which had been declining since that the concept and for educational purpose replaced possibly for , broadcasting where there cational one For industry confronted by wherever possible undertaken be fertile a entire coal broadcasting will fall short realizing its potential, with the area President, The United Electric Coal Companies virtual monopoly. a this make development. of scarcity economy ex¬ a television services in the major change, the that today, with only a few back in tuil production. so are now possible, its first order of priority. This as at least three comparable of to by area make the now services however, management expressed immediately undertaking the case, this because the real deterrent to the develop¬ necessary ment of every in ceptions, they substantial in¬ a - competitive multiple communities faith of available to the television revenues . point, has areas objective decrease in the average cost of station a almost its largest possible number of ABC believes the Commission should third all The realized. which must await one In advancement service to one substantially has rolled that faces the sales finance industry is the increased cost of Maxwell The FCC and and will not sustain itself year. in show for 1956 increase tial KINTNER industrial of estimates our sales ' :vr-- generally unable to compete with VHF stations in these intermixed markets. lines during the past year, all signs indicate that the fabulous buying spree of 1955 has already slackened coming our im¬ now automotive record-breaking number of the production role /W that is, of course, inextricably with the fortunes of the Although it is ing in substantial quantity. For this reason it is encouraging to note that reconstruction shown stations business that has With KING President, Pacific Finance Corporation fact would be rehabilitated and reestablished in Connecticut. to jobs. Unless action is no the field can overall by Connecticut industry makes a also tne locale of parts manufacture the Briefly, ABC has proposed that deintermixture should new taken promptly and a similar Congressional session. Our people, swift to respond to need outside our borders, must so ■; explained goodly share of name brands, ex¬ Under the present allocation plan of the Federal Com¬ October a areas. Legislation benefiting depressed "must" list of the is forefront of recovery; the also in munications Commission, Ultra High Frequency and Very High Frequency stations have been mixed together in a number of markets. Experience in the past four years • minor nine is This while of course affect it for better or for worse. However, within our industry, is a problem area which must be resolved if expansion is to continue in the future. This problem involves television allocations. ! local suffer to '•?!;. billion $1.2 broadcasting year in 1956. the the communities are •.■■■/' V The are the country. It has been said that Connecticut in¬ dustry feels the effects of a recession first, and in turn out President, American Broadcasting Company record. What Connecticut industry is considered by many economic as a reliable barometer for business through¬ to about coming year, it ugly stain on the nation's through Canada of KNAPP R. forecasters in both countries choice of strategic year through the sound conditions. ROBERT E. li this condition is allowed to con¬ tinue Corporation Although auto production will not match 1955, I 1956 to be a very good year and I look for continued growth of public recognition of the vital this business plays in the dynamic economy of country—a role the industry works constantly to A .1,' M' v Finance pect unemployment, through no fault of their October and first full year of Canadian opera¬ our Pacific under prove. hundreds of thou¬ sands of its citizens and their fami¬ lies are victims of continuing while ous Canada, We expect to continue to expand locations 1956, our economic well-being is marred enter we through and Thursday, January 19, 1956 . SHERMAN phase of our operations. have grown from 221 branch we states 20 during the coming Senator from West Virginia U. S. year, in marked the end of 250,000 kilowatts—a reserve of 24.1%. than 268 to . . President, The Connecticut Light & Power Company for continued expansion of this NSP's system peak kilowatts. set concepts of credit usage are developed. PF was a pioneer in tne field of air travel credit and we look new jrom page 93 Continued was ^ The Commercial and Financial Chronicle (354) Per¬ day of reckoning in serves expected 1954. as are was consumed, and in 1955, while expected to increase somewhat, they to increase Actually, less at the new gas rate that existed new re¬ are not prior to has been discovered in each of the last 10 years than has been taken out. The increase in rpsprvps has rnmp frnm thp rprnmnntinn nf , Volume 183 Number 5460 A The Commercial and Financial Chronicle • 95 (355) fields. There are longer large no of reserves being gas pressed onto the market. Coal has acquired a new merchandise The coal picture at the present it has been in some years. time is the Based tion Diebold, Incorporated, is engaged in the for including Bank Vaults, Safe Deposit Boxes, Teller's Pro¬ Equipment and Burglar Alarm Equipment; and in enjoyed 1955 another and 1956 to expect of year expanded for of this to sensitive volume changes company our will be 1956 high. This in an increase the in HON. U. have friendly, view us of the this interiors warm which are a New Presidential views I about y instances H. H. Lehman an the hour. no even I that minimum a housing excellent and estimates that its sales own period, increase by 3 to 5% t..e over am concerned about these things, but I needs to be the civil rights question. tions on a number of issue. But in the wage that Federal aid to education is on our that tering our own goal of sales generalities. Recommendations for immigration Refugee Relief Act are promising, but they do not get to the heart of the matter the bigoted National Origins Quota System, Action must be completed on statehood for both Hawaii $1.25 passed — and Alaska—not just for Hawaii as the Administration Continued &/wde<yA/amt will' steadily, based constantly offering- in each of our communi-ties the best in goods and services. Our stores located in New York, Hospital Trust Company Brooklyn, Milwaukee, Boston, Hous¬ ton, Columbus, Dallas, Cincinnati and in Albuquerque, N. M.; Amarillo, Corpus C risti, Long View ani Wichita Falls, Texas; Bakersfield, Member Federal Deposit Insurance Corporation consumers . Pomona and Angeles, Fred homa Lazarus, Jr. Westwcod California, City, represent a in Okla¬ good section of the total market. cross- Tr.us, we believe, they truly reflect the national picture. Federated, and we believe, most other major U. S. department store groups, feel that spring business will reflect the confidence felt both by the public, by dis¬ tributors, and manufacturers. We believe that the strong income and employment Ipicture for spring, 1956, will provide us with an tunity to develop our business in medium- and grade merchandise. We feel that our oppor¬ better- increases will come not only in home furnishings lines but also in fashion goods—men's, women's and children's. Federated Stores Member Federal Reserve Tnerehas been considerable comment in recent months the increased amount of consumer credit outstanding. Federated has not been uneasy over this situation. Cus¬ tomers in cur stores have been meeting their credit obli¬ gations in an excellent manner. Delinquencies are extremely lew, for the American family buys with that consumer credit is Obligations Obligations of U. S. Government Agencies State and Municipal Obligations . . our conviction our that the items sold there has past in an factories kept at the it ere: months cf 1956 will continue Over three on years, a situation a high level. in the It is first six satisfactory basis. prices of most consurqer stores have remained stable. In fact, slight reduction in t"e price of some items of merchandise and certainly an improvementUn the value cf many others. We now see, however, an cur been indication of a small upward are change in price levels. the drawing boards Houston store, now the on enlargement of our Foley's,f is proceeding according to plan. This program is substan¬ tially greater than that of 1955. Federated feels that during tinue to spend and that 19i56 tue public wilf-con¬ generously for things it needs and wants, alfrt, well-managed department stores are the most suitable , 15,970,070.18 2,176,500.00 823.121.46 . Stock of Federal Reserve Bank ' 525,600.00 . . . Other Stocks 414,796.31 Loans and Discounts Banking Houses Customers' Liability Other Assets ..... on . . Acceptances . . 145,225,262.84 . 3,450,000.00 92,744.72 . 881,702.71 . . ■ $323,341,534~62 LIABILITIES Capital . . Surplus . . Guaranty Fund .Y . . ■ . ♦ , , « , . . . $ 5,000,000.00- . . , . 10,000,000.00 2,520,000.00 • ■: . Undivided Profits . . . ! 5,143,335.07 $ 22,663,335.07 289,908,603.27 Deposits . . Deposits on Securities Loaned Acceptances 6,596,000.00 $93,794.72 . Less Amount in Portfolio Other Liabilities » , 1,050.00 . 92,744.72 4,080,851.56 . a Several branch stores and 96,714,521.61 . . Other Bonds S 57,067,214.79 . . . care. important t:ol by which the American standard of living is improved and employment in .... U. S. Government are on feel . RESOURCE S Cash and Due from Banks continually adjusting our inven¬ tory position to keep it in realistic line wit.1 our sales. We believe such action is important because it allows us to have fresh, new merchandise on hand at all times. We System Statement, December J7, 1955 Village, Los and vehicle of mass distribution providing the $323,341,534.62 United States Government Obligations and Other Securities carried at $19,802,318.88 in the above statement powers, to secure public monies as unsettled question reform and for improvements in the period expand an which is dealt with by the President in nothing but glit¬ to was If the President's recommenda* followed, we are not likely to see action this session either. Appointment of another commission fore¬ tells only further delay and refusal to face up to the are survey of cur own nine major divisions and their branches gives us to as on am great many vital issues. And I am even more disturbed because of the character of the recommendations in the of the Union Message. Nothing 'was done about A continue just act at all State of 1955. confidence the a will, during same for program what last year. law a comprehensive housing bill These two measures, taken together, comprise consider concerned about the failure of Congress to done—during minimum The expect to introduce I President, Federated Department Stores, Inc. Federated Department Stores believes prospects in the U. S. retailing field for the first six months of 1956 are this popu¬ It is my hope t1:an Congress will approve it be¬ fore the end of the session. ; raised the minimum to only $1.00. My proposal called for an extension of coverage to 9,COO,000 people not then included. The law made no LAZARUS, JR. our nation; was crease Sen. of has been making for 'three years.. It long-term program which is essential if we to meet the housing needs of our citizens. It makes provision to meet the housing deeds of certain seg¬ and I legislation en¬ completely inadequate. The new minimum wage law is one example. I sponsored a bill to in¬ Our 1955 sales volume exceeded 1954 by approximately and we now expect that 1956 will show a 10% to 20% increase over 1955. members predict be measures acted 20% older year. what must many possibility that our production in 1956 will be limited not by the demand for our products but by the shortage of metals. the election cannot Congress took action important a FRED York the 2nd session of the 84th Congress. so. the of our population such as the elderly. Senator Sparkman and I, along with several other members of the Senate, introduced a bill for this purpose on Jan. 5 LEHMAN The done—what many banks planning to change their interiors in the year 1956 who would otherwise not have There is no will be accomplished during the pres¬ ent session, I have some very defi¬ nite than ments H. Although the are is for program calls for problem is made complicated by the fact more less housing needs of Administration our G. v. Leece from summer. far was to meet the the say at this early stage of the session what will be accomplished before Congress adjourns this to construction number needed The President's message contains recommendations for same kind of token public housing program the us impossible to lieve, resulted in done housing what is • lation. It Diebold, Incorporated, year. Senator - our citizens. No action was taken on proposals intro¬ duced by myself and some of my colleagues to provide a shortly. building design. These new prod¬ extremely successful and have, we be¬ been for HERBERT S. current trend in bank ucts year have been asked to discuss the legislative prospects for 1956. I find this a very difficult question to answer. introduced in the latter part cf 1954 and the early part of 1955 a radically new design in Bank Vault Doors and related equipment. This equipment is designed to com¬ the demand authorized for minimum I outlook, delivery, leads optimistic very coming plement is looking satisfactory intention to make rather of orders for a very is together with the fact that we pres¬ ently have a substantial backlog of take studies units our company a for including specific Congress will reconsider example of inadequate legislation was the housing law The public housing program was extended but only for one year and the number of public housing products coming from the four gen¬ expenditures being spent nationally for capital equipment. The present outlook is that such expen¬ Raymond C. Koontz further recommendations Another eral sources mentioned above. business ditures is be sales volume. very drilling and produc¬ also made groups or individuals. I hope the question at this session. directed toward production machinery to prepare successful a very surveys outlook, to In his State of the Union Message, repeated the general recommendation he made last year that coverage be broadened, but he has substantial investments in the way of ment. The change in coverage. 1956. It wide line of Office Systems Equip¬ and Record Protection Equip¬ ment in and mining, industrial and contract¬ forward banks, tective We have on ing projects, manufacture protective equipment year urban the President petroleum into a both never brightest RAYMOND KOONTZ of in G. V. LEECE President, Diebold Incorporated line wanted President, Gardner-Denver Company the complete service „ competitor, atomic power. Technically, the problems have been solved; when they will be worked out economically, no one knows. or a and suburban areas. are pledged to qualify for fiduciary required by law, and for other purposes. HEAD OFFICE 15 Westminster Street, Providence, R. I. on page 96 96 Continued from it will tell their own story of how the paper and paperindustry has steadily expanded to meet the needs of our dynamic economy. The backlog of orders throughout the industry is in general quite satisfactory. With this basis to work from—and providing the pre¬ years, 95 page board The Administration has not has recommended. what in recommend the indicated of changes in the way But I certainly intend to fight well as other liberaliz¬ Social Security Program. for the extension of coverage as dictions lowering the retirement age for women, the payment of disability benefits regardless of age to totally and permanently disabled persons if they, before their disability, were covered by Social Security, and the payment of benefits beyond the age of eighteen in the case of disabled and handicapped reasonably correct—it is entirely possible that the production of paper and paperboard may again set a new record in 1956. Falling short of that, we should at least come close to equaling the record year our industry has just experienced. ing provisions such economists of economy as President, witn such and tne Hells disaster insur¬ ance, and aid for economically depressed areas. Action in these fields is urgently needed. 1 It is impossible to adequately discuss all of these com¬ plex issues in a limited amount of space, but taere are several things about all of them in general that can and public power in connection include There projects as the Niagara power project Canyon Dam project, tne farm problem, These the is likelihood good LEWIS Hawaiian tourist facilities have almost accommodations Travel doubled, and travel agents on the Mainland increasingly ommending Hawaii as a good alternate vacation issues. new have They jobs in the process. are continuing cam¬ the fact that the company itself has spent on postwar expansion to date, and has paign, and in $272 million additional an The industry petroleum is future for Its diversification with the record sion in perity LESLIE Manager, in which new Our industry of production the past five is: "Can new do we another as omy we see those of our own anywhere holds true line the along whether look we in for our those industry. in warehouses, on wholesalers' floors, on printers' shelves, or in consumers' offices and warehouses. (3) The increased demand for advertising and sales promotion literature which occurs when we have a competitive market for sales. For example, even though .our over-all economy declined slightly in 1954, the paper and paperboard industry established a. new production -.record in that year. This record was directly related to an increased use of paper, needed to produce a V . Increased production of tically impossible without :.y- . . Steel 1955. similar increase in the .. tons. . . reforestation industry's cutting methods and is strongly indicated by this Despite the 10% increase; in wood pulp our programs glowing faqt. production, the United States Forest Service reports that, in 1955, we had for the. first time in many years a net increase in growth over cutting in our cdilntry's This increase is estimated at 3,175,000,000 cubic forests. feet. ' One ! . . • . . .■»•*/•" pulp a board. smaller increase This fact world markets in exports reflects both a of paper and growing by the industry and an paper- interest increase .in credit restrictions of Step 1958 •Northeast•to the already Ohio's area's -Turnpike- the Also prospect positive factor the East-West Conneaut-to-Cincinnati increasingly attractive to in op¬ portunity to develop; these markets. Exports of wood pulp increased from approximately 162,000 tons in 1953, to more than 400,000 tons in. 1954. and on nip to some area, meet the a generator, to be plans for a at the located miles west of downtown Cleveland. power The new ^00,000 tons during the past year.; imports showed Canadian a further a While our total increase, this was largely in These facts,, taken together, give modest pulp wood. indication of the great extent to which the would must look to the United States and Canada to meet growing requirements for papermaking fibers. New production records, set in four of the past five Of the world's most efficient electric units, will go into service, by year-end carryover. re¬ more east of downtown Cleveland—where a and With will have a system generating capability of , than 32% over increase of the 1950-54 Roy G. Lucks products reached a near-record 50,052,000 above last year and even 5% above the big This has in large measure offset the effect crop losses. » Two other major canning crops are corn and peas, both concentrated largely in the midwest. The total U. S. 15% over 1954, but is not out recent years. As a result, while Dec. 1 stocks of peas are uo from the previous pea more had tomato of eastern of completion of the two generators, the company than cases, 35% 1952 "pack. total unit goes on the line early in 1956. areas average. As a result, California's 1955 pack of tomatoes generator, 240,000-kilowatt eastern five-year generating $39 million. Cleveland Electric also is expanding generating capability of its Eastlake plant—20 miles some ceeded 2,000,000 tons, an cost of the While short tomato crops last year, Califor¬ nia's 1955 canning tomato crop ex¬ turbo¬ a with which the indus¬ months, we should go into the 1956 operating season with a normal plant, 20 1958 at cling August, and if it continues to move at this rate during the next five . one year try entered the 1955 packing season. The pack has been moving well since ; Avon past low carryover in industry 250,000-kilowatt • , Corporation The 17,923,000-case pack (24/2^ equivalent) of peaches which California achieved this past season was particularly welcome because of the abnormally anticipated electric needs of its service announced LUCKS California Packing has been a generally satisfactory one vegetable canning industry, both from producing and a marketing standpoint. The Ohio The Cleveland Electric Illuminating Company cently continued for the fruit and and commerce in the years to come. To G. ROY President, Turnpike. American participation in the chemi¬ petroleum industry, and the prospects for the growth of The Texas Company. •These plus values will make "The Best Location in the Nation" our economic the significant contributors are and '\ of these plans reflects our optimism about vigor of the country, the future of the The scope continued a both here nuclear research activities and construct our Production of synthetic rubber will be in¬ creased, and we will construct plants for the manufacture of additives and anhydrous ammonia. of proving growth. future and is operations "'-Vf'''' up cal industry. are approaching completion of the St. Lawrence Sea¬ in nparketing our Intensify considerably , way facilities to increase ca¬ improving the quality of our facilities for this purpose. new 1956, is the latest link in the area's chemical industry chain. The the development refining to Expand can into production in the fall go and abroad. in reached steel-makers' on the company will also: additional continue manufactured products. pacity important part of Northeast an all-time high in an economy, evidence > of the important factors in the stability reached by the paper and paperboard industry in recent years is found in the sharp increase of exports of wood and to .... _ Install be expected to increase along Northeast Ohio's "Chemical Shore." The Union Carbide and Carbon Corporation's $31 million titanium reduction plant, due * . pace have concentrated we extensive inland holdings. our This year '1 ■?' production, long As Activity no j. ■ The soundness" of. record now in the offshore tidelands. local total capacity. pro¬ Nineteen fifty-five production of exception to this rule—the record production of slightly more than 20,000,000 tons ex¬ ceeding the previous 1954 record by a full 2,000,000 pulp proved if in However, in 1956, we intend to accelerate considerably our drilling operations of recogni¬ location, Republic Steel Cor¬ poration and Jones & Laughlin Steel Corporation an¬ nounced major expansion programs during the year. The Republic project will add 732,000 ingot tons of new capacity, and the Jones & Laughlin program 400,000 ingot tons. This represents a 29% increase in our present duction of wood pulp. wood higher even million improve the company's reserve picture. time Until tion of the area's strategic paper and paperboard is prac¬ a climb N.V:; Ohio's industrial greater supply of business messages used by manufac¬ turers and retailers in an intensely competitive sales market. will rate eased. $325 crude same Ohio, with 17,400 units completed or started during 1955. The coming year should witness an equal amount of activity, and there is a good chance that the mill record a This will enable us to maintain domestic production at a level of 60% to 70% of the total crude requirements of our refineries, and at the net Elmer Lindseth its at invest ing operations. this concen¬ continues will Texaco expenditures. For the five-year period, 19561960, we will invest more than $lJ/2 billion to expand and improve our facilities all along the line. More than half this money will be devoted to exploration, and drill¬ Northeast This inventories construction management 1956 In in Cleveland, and this ultra-modern structure unquestionably will attract others. Home supply, we are putting tre¬ development. Great em¬ capital quarters Oonald S. Leslie evidence of excessive accumulation of inven¬ tories service ap¬ now growth. In keeping with Northeast Ohio's growing commercial importance is the fact that early in 1956 ground will be broken for a $17 million, 400,000-square-foot office building on downtown Cleveland's Public Square. Many major corporations already make their national head¬ shapes up as excellent year for the econ¬ a whole. (2) The fact that no and 10%. is' just personnel to carry the increasingly responsibilities which come with capable executive heavy expansion totaled million for the industrial over phasis is also being placed on the human side of our business—on the training and development of energetic, tration reached 782,000 last year. High-level employment is a long-term characteristic of the area, reflecting the skill as well as the size of the local labor pool. 1956 that — domestic products 4.5% mendous stress on research and people employed to and almost industry whole broad field of energy $120 operate, commercial (1) The opinion of leading econo¬ industry Commercial The number of prospects are excellent that This optimistic outlook is based on these three premises: mists—including this some $400 million on plants and additions within the manage, can. we are today 1700-squareothers are being in year. production was greater than the set in 1954. has thus established records in four out years. The question it again in 1956?" The * expan¬ base of pros¬ classifications additional an in¬ about 1,100,000 tons previous record solid a 1955, Northeast Ohio manufac¬ invested, or committed for area. total The dustry. the of 1956, of petroleum proaching the period of its greatest growth, .diversification and service. The development of atomic power A. C. Long should produce new uses and in¬ creased demand for petroleum prod¬ ucts. To maintain The Texas Company's position in the coupled investment, Printing papers, tissue papers, and fine papers, all shared in this record by establishing new production highs segments industry, turers tons. own and local commercial and industrial area, In production of paper and paperboard in the United States reached an all-time high of approximately 29,- their business and annually as industry prepares for completion of the St. Lawrence Seaway three years hence. the in of Our which to continue building in 1956. on mile Ilammermill Paper Company 700,000 to respect increase increase of about added year best 1955, LINDSETIl Two-thirds of America's 3500 basic product calendar L. 1955, gives Northeast Ohio manufactured a With * should President, The Cleveland Electric Illuminating Company productive sessions we have had. concluded the able future. \ some high level business activities and the growth in the ELMER leaders of both parties. If this is done, the Congress can be one of the most just in reaching about 8,660,000 bar¬ rels per day. Demand among the free foreign countries should run close to 6,240,000 barrels per day, an 2nd Session of the 84th have is continue to increase in the foresee¬ tourist travel market. However, it will require full cooperation from Adminis¬ tration officials, along with firm direction by Con¬ We whole a keen at every level of business. Prospects for growth and development appear to be good, and there is every reason to believe that demand for petroleum products will very consumption and put politics aside for the moment. General as shape it has been in for years, even though competition : and C. LONG ued has shown in the past how much it can accomplish when it puts its mind to it. It has shown how much can be done when its members concentrate President construction increase in employment in 1956 over 1955. Inter-island air travel should increase moderately, reflecting contin¬ Congress DONALD S. for President, The Texas Company action. gressional million $190 AUGUSTUS rec¬ area tain the current high level during most of 1958 with talking about them—to stop appointing commissions to the need for action—to stop making surveys of the situation. Tne time has come for strong positive the job at hand the future of Northeast in best expressed in this Business conditions in the Hawaiian Islands will main¬ study on . „ , Electric's faith Cleveland Ohio is perhaps ida, the Caribbean, and South America. before come time and time again for action. They have been studied and worked over and talked about on numerous occasions. The time has now come to stop Congress Cleveland Electirc in¬ "Best Location in the Nation" area de¬ velopment campaign, American] industry has invested more than $2!£ billion in new and expanded facilities within Northeast Ohio, creating well over 200,000 new its the to large number of a 1956 activities extending through 1960. available in every price category. are Thursday, January 19, . postwar years since 10 scheduled Airlines that the In augurated people who previously have spent time in Europe, Flor¬ not are of state . . 2,000,000 kilowatts at its four power plants—-2V£ times its total installed capacity at the close of World War II. Hawaiian Islands will continue to grow in 1956 at about the same rate as it did in 1955. Since Jan. 1, 1955, hotel be said. should over-all the ARTHUR D. considered during the present Other issues that must be to as are children. session Chronicle The Commercial and Financial (356) pack for 1955 line year, with they was up those are of other still below Dec. 1, 1953 stocks* Movement Volume 183 Number 5460 The Commercial and Financial Chronicle ... (357) of canned peas is so far 3% above that of the previous Canned corn, the other hand, is on industry-wise, following Our Dec. 1 own position in short California crop. DEL MONTE Corn is in good on demand facilities warehouse tion Addi¬ year. canning facilities have been acquired in Indiana parts of the country. been expanded strengthened, and number of a have we operations, the majority of we anticipate coming into E. nearly or major DEL MONTE items. MacDONALD Household Finance We Corporation. made over two million amounting to over $750 million. The average size of these loans at the time they were made about $365. was with We ended the year 1,490,000 accounts over on our books, totaling about $450 million. unpjaid balance of these loans about $300. This repre¬ The aveiaged sented the an increase in receivables books of have now 16% the for offices 738 on We the year.. serving families of 512 cities in 35 states and all provinces of Canada. These records number of productive be attributed to markets 1955, constructive the of advantages During can factors: the tapping through of the continually wider public recognition ; the of of use credit. 95 new offices. Household opened Of Georgia credit legislation in these, 69 were in cities not previously served. Kansas and passed consumer new 1955, making entry into these states able. possible and desir¬ Practically all new offices, other than were those in new opened in, or adjacent to, suburban shopping of the public, primarily, under serves laws loan small originally the provisions recommended by the Foundation in order to provide consumers Russell Sage with adequate Our company, entering 1956 for time. some fidence in credit at reasonable rates of charge. These of such licensees. tinuous supervision 1956 - for as looks the Either by statute like Farm a good for year Equipment Minneapolis-Moline, Industry, and for the Nation whole. a MacFARLANE President, well as with as There industry our optimism more was as than With have we had noticeable increase of a 1955, and 1956 promises to be more the to S. Northern general observers whole, is a business stay Northern MACFARLANE Pacific at Railway conditions heavy volume of traffic. up, to hold much chiefly 'offset or How extent In ever, increase in more freight traffic rates, spite of these problems, how¬ customer has much fi¬ budget for new equipment and improvements in 1956 our nancial has been upped $4 million over to in the expectation the nation's strength. He not only is able himself and his family off his land, but has a strong credit position and holdings in farm prop¬ support erty of great value. It to is confidence for the his business, despite and he is well equipment growth plays reducing in provision for keeping W. in C. MacFarlane is increasing. time 50V2 ore He for also must both make himself his family—to be in tune with his neighbors in elsewhere. - is It estimated million that within alone who is relied to feed habit of next and 20 years. will disappearing in years to line new farm of It is the farmer time. like Also, the bringing the farmer are the are Uni-Balor, new MM new these new farm tractors and that Minneapolis-Moline is confident by farmers and Our 1955 users ahead far are their of units. the wide proximately 12% 34 with than more noticeable Williston steady a Basin { on the at the 3,000,000 acres production end of of because they went 1954. to field, to a 10% refineries in the Wyo., Midwest. of increases Continued \ are being cured of year. More and State, Municipal and Other Securities cancer every more Loans and Discounts people going to their doctors in are time.. , .... . But the tragic fact, our doctors cer us, is that death is twice as a every third •< , ; . . . . . 773,070.61 4,382,206.73 Other Liabilities 269,478.29 Reserve for 2,790,439.45 Income 1,428,320.26 677,333.88 . Contingencies $347,981,301.86 368,000.00 400,000.00 . Capital Funds: Capital Stock. . $11,500,000.00 .... 13,000,000.00 Undivided Profits Total can¬ . on Payable in January Surplus sets . . . Accrued Federal and State Taxes .. . Capital Funds . 3,560,796.79 . . . $381,706,192.24 28,060,796.79 $381,706,192.24 could be saved. CHAIRMAN—Lester E. Shippee , PRESIDENT—Raymond C. Ball call the American Cancel Society office write your . r For the facts of life about can cer, 49,509,406.03 152,051,213.85 needless death... many % I- Dividends Banking Houses ..'V tell . ' Accrued Income Receivable Deposits Unearned Income Many thousands of Americans to The Connecticut Bank nearest you or "Cancer" in care American Cancer Society and trust company of Member Federal local Post Office. I Deposit Insurance Corporation outlet to production and further development in the Basin. LIABILITIES 76,277,663.09 , new ap¬ ) $ 98,443,153.64 . connecting with Midwestern markets is expected to encourage expansion RESOURCES U. S. Government Securities is interest, recently This % ; was which 16-in. crude oil line from eastern Montana Guernsey and Fort Laramie, lines accept¬ a and trust company - wells, The Butte Pipe Line Of Condition December 31, 1955 Cash and Doe from Banks con¬ in the Basin, 86 yA/""""'"""' <yr' Statement v':, V;vV should At the end of October, pace. in which the NP has completed a of industrial power. 1954, over equipment pool will the growing transpor¬ territory. gas participating in With farm-machinery sales volume increased pur¬ cars. en¬ embodying of 70-ton Pacific, which has mineral reservations in¬ cluding oil and company, power machines 1,000 our serve development in the the Northern is units implements, and advanced great number of ideas ance Uni-Farmor 200 V Oil • Powerlined "445" tractor at this new there our and of $2,250,000 will be spent for mechanical refrigerator ucts. dynamic a Minneapolis-Moline boxcars new capacity to our construction the activity, which outperformed the most, optimistic estimates in 1955, is holding up and we antici¬ pate a continuing demand for movement of forest prod¬ surpluses have a of adverse crop conditions, implements. a fleet of 100 tinue to proceed at research for all-steel Construction failures, etc. Years of a tation needs of increase calls An additional cars. strengthen people—and our project double-door These important additions to . industry to produce the food and fiber upon clothe and population our the foot chase of and 200 Robert S. Macfarlane pro¬ financially strong. farms are larger, and The farmer's heed for cost- leisure more area. This gram. him today, high. are machines continued During the coming 12 months, the of the role that modern up-to-date farmers farm labor costs be Northern Pacific will spend $13 mil* lion to add 79 more units to its diesel locomotive fleet and will launch a $91/2 million freight car building price slump, any aware fewer are good return a will development in our terri¬ which is fundamentally a tory farmer farm machinery. The efficient farmer make there economic business without modern continues to 1955 econ¬ will stay in high gear and with omy • uneconomical his run or Northern Pacific's The Connecticut Bank their doctors in time earnings how upon rising operating costs, due to increased wages, can be by getting either an i" to well both.' I .. most however, will depend considerable a by fairly high level during 1956, railway is looking forward to a will favorable, Company expected a Pacific continued con¬ barring such hazards as drought, floods, etc. Of course, there always are disturbing factors with us in agriculture. Farm surpluses and un¬ require licensing of lenders and provide for con¬ laws C. gineering developments in industrial centers. HFC tion of farmers' needs with ing staffs wherever possible. ROBERT W. coming out with . cities, field problems that may arise and instant integra¬ our design and manufactur¬ any satis¬ field, that when future, they are will¬ our unwilling to There opening of a substantial number of new offices; a generally higher level of business activity throughout the United States and Canada; and a E. MacDonald H. of our products. Our service organization also being enlarged to insure immediate attention to is probability will continue to be with Corporation instalment loans, a distribution certainties about support plans in all The year 1955 has been an eventful period for House¬ Finance at We expect sales to continue to mount obligations. assume us. hold to ing and able to assume financial commitments. When there is considerable unemployment and when consumers view the future with misgivings, they are to predict year the 1956 producing season in June with normal President, remain 1956, and we are expanding our sales organization provide stronger dealer representation and better President, Minneapolis-Moline Company DEL MONTE packs have our date, and normal supplies of most H. It is axiomatic, in getting are the final results of 1955-56 marketing been moving well to also have confidence in the consumers foreign markets. Although it is much too early in the with any accuracy in many credit will consumer Export sales. in Our domestic marketing organiza¬ has been further back into for factory levels. Packing Corporation has made substantial along several lines during the past progress and in business activity is expected to remain at a high level in 1956, with continued high consumer income and little unemployment. Under such conditions, the supply unusually short 1955 an General balance with demand. tional through regulation, the maximum maturity of loans limited, usually to 24 months or less. cr is strictly season.; 97 Hartford, Connecticut Member Federal Reserve System on page 93 98 (358) The Commercial and Financial Chronicle Continued from which 97 page l. s. mackersy, m. c. President, Imperial To be able to forecast with any during degree of certainty the can war whether certain be never cold hot If the some remain part of this world. are can one business In order to cations ment forecast, which the must review and all the indi¬ one that 1956 will be are and a year in Canada expansion and The recession of 1954 would serious and recovery slower but for the behavior of consumer spending in Canada in the United 1954 and grew even more vigorously during 1955. sales of months has been Canadian new the sharp drop securities investment in Canada in 1954 in New was York. Direct exceeded only by that of the year 1953. retirement of In the 12 months ended June 30, 1955, outstanding bonds exceeded new issues with the first half of 1955 showing Canadian bond sales million, while in the same period in 1954; new issues totaled $267 million. Mainly for this reason the total long-term capital import in the first half of this year was $252 million below that of the first half abroad at $125 1954. the American the first half during that period are usually relatively low and Canadian imports rising. The reduction in the long-run capital inflow would have produced a much stronger upward movement in 1955 had it not been for the unusually large short-term capi¬ tal inflow probably which welcome tween the United count on should Among partly the the be it. Most Canadians re-establishment of parity be¬ Canadian dollars as a dis¬ States and New York funds not replaced seems assumed that abnormal it will but, however, not again. grow forces contributing to rapid expansion in Canada are a high rate of population growth, the ex¬ tensive development of Canadian natural resources, great investment in manufacturing, power and transpor¬ tation facilities, and the maintenance of Canadian exports. The current high rate of population growth creates expanded demands for consumer goods, houses and com¬ munity services which stimulate business but this popu¬ lation growth ernments also with confronts most speedy solution. Canadian difficult municipal problems which need comes about first in the lower age groups, the labor force is not yet growing as fast as the population. Until such time as those now young will begin to join the labor force in large numbers, there is a particular need for immigra-' tion in Canada if the number of workers is the current rate of national of the immediate to grow as development requires. It is future, however, that a large number immigrants could be most readily absorbed and would contribute most to Canadian The vigorous sources development continues in ing the last national a most of production. be gratifying manner and re¬ dur¬ the St. Lawrence River power and sea¬ way project has made good progress. Canada promises shortly to be the world's largest producer of year and iron ore, a comparative scene, has had a dian product, and zinc was countries newcomer on the Canadian tonnage produced. The nickel, which is a peculiarly Cana¬ and continues to be insatiable. in Canada increases for the former addition to all ized our production demand uranium, meteoric rise in world demand for the it Copper steadily with outstripping the supply. In this, the needs of other highly industrial¬ give ample justification for the further expansion of these industries and of Canadian export capacity. Canada is most fortunate in the having men mining industry will surface manufacturing natural with resources with all the wealth that of the ground yet to be Under to do these and grow circumstances, to prosper across this country, of is the not ments issued l. Harvester appraisal of examination an Company journey a of time a year where we are start we better the than in 1954. year sales, found 1955 during with for ume the the consider you the of the Actually, year. state¬ gen¬ year downward trend in trend upward showed year of The total vol¬ some in¬ but not nearly in proportion increase, of other industries. There is nothing new, about this situation, and it is my belief that crease, to the of it most be traced to the fan¬ can tastically high tax still levied on liquor. This has resulted in an alarm¬ ing increase in bootlegging. After all, what other commodity carries a tax greater than the retail vaiue of the merchandise itself? have been obvious. few figures: The Let _. „ .. „ Thomas F. McCarthy a Illegal stills seized by Federal agents alcne during the government's were results recite me fiscal years, ending June 30, follows: as June 30, 1953 June 30, June 30, 1954 10,697 11,266 1955— — 12,509 ing figure of 22,913. Yet, according to the records, arrests accompanying these seizures amounted to only one per¬ for every two stills seized. son It is estimated that the American taxpayer was robbed of at least $330,000,000 in by the criminal moonshiner period. One should also bear in mind that there is tion. the no way of of illegal stills which defy detec- industry is alertly business but our pretty good year. Of course, there was good, stiff, and ever-present competition. But arouse that has become the normal tion a the selves in I ' - Our re¬ thing. when months Annual estimating the number and especially handle most of our who two case. most other industries. we industry, dealers Co., Inc. evaded Federal taxes alone during the first half of 1955. This actually amounts to more than three times the total value of ail the automobiles stolen during the same ago, our show that about right in that feeling. Our tail 15% for & Illegal stills seized by Federal, state, and local govern¬ ments for the calendar year of 1954 reached the astound¬ McCaffrey any especially last the providing Canadians tackle so International At this aware of this serious threat to thus far to have been unable to seems general public endeavoring to in the sufficiently to interest them¬ secure a tax reduction. A reduc¬ to tax realistic figures would take the high proiit incentive out of bootlegging. ' Another problem still facing the industry is posed by competition is good. . The sales volume in decline prices. That are equipment increased further and farm of 1955 in despite farm should the law a to commodity cheering be a John reassuring factor for us, for thsre many indications that the decline which has been under way for several L. in McCaffrey farm years prices have may about spent itself, and that any further decline will be of lesser extent. We must bear in mind that the decline in total farm income has not been as great as many be would led to believe, and that the total shared by fewer farmers. income is The trend of farm income, of course, is important in business and will continue to be so. But I venture to suggest that the proof is in the pudding, and in 1955 our it not was the There our a very general feeling in the United agricultural economy should share in the general prosperity of tlje nation. There seems to be acceptance of the fact that it would not be wise to allow agriculture to lag behind other segments of our economy. The big debate is over the method or methods to be used in improving and stabilizing the farm economy, and unfortunately there is widespread political difference as to methods. these sincere and And while many men are working for that feel confident that the farmers of helping themselves, too. Just as any will producer of be sal¬ a commodity must do, the farmer is seeking better to ways most produce a farmers have better product to come at lower cost. And the conclusion, under such circumstances that the best and most profitable step they can take for lower production costs is to get the maxi¬ mum use and benefits from modern farm machines of improved design and greater work capacity. ■" I think our industry that fact. attribute can The machines our that sold best in 1955 those which offered the farmer the greatest labor saving and the maximum work capacity in keeping with his needs. Because I believe American seek such farm machines in other good year for our farmers will continue 1956, I look forward industry in all its parts to to an¬ manu¬ facturers, dealers, and suppliers. To be sure, it will be that will test the resourcefulness and determina¬ year tion of all of to give another our But if we us as or better than 1955. will need to do his part to make it And doing that, we dence and, I are willing to strive mightily customers what they want, then we'll have good year, as good Each of year. us. think, with can look to assurance. 1956 with < it should The sale of Scotch is good confi¬ our government snould increase some pagnes and least at lengthen the bonding Whisky is still increasing, and there the demand for imported Cham-, in Brandies. It in general should have the import business a is my belief that this industry mildly better year in 1955 with enjoying higher rate a of than the rest. t. Our most 1955 Nation's martin business has just concluded one of the in its history. The prosperity of will continue into 1956. There may be a leveling successful off sometime nature of years during the year, but it will not be in the During 1955, recession. a almost every phase has m. upturn President, Lion Oil Company v been able to of our economy shift to healthy peace-time, non-military, levels. This transition, marked by a change seller's market, is market to buyer's important tremendously in that it has returned the competi¬ tive enterprise system—the environ¬ ment in which American business achieved world ahead leadership. industry petroleum during 1955, moved although it had problems, remain be year. many of which solved in the coming to For example, steadily-rising drilling and producing costs have resulted in a T. M. Martin need for improvement in the price of crude oil. However, refined products prices held downby high inventories from excessive refinery runs, will not support a crude price increase at this time. business has phases of been of Federal slowed down. controls on private Nevertheless, certain economy—the natural-gas producing in¬ dustry, for example—still are hampered by unwarranted regulation. This can be greatly relieved by passage of the Harris our bill. Administration tive that the the as Much to has already coming Congress do success of been alleviate such conditions. our even done It is more, by the impera¬ inasmuch economic system is," to a great extent, dependent upon human effort and imagination. During the past year, the buying public, encouraged by intensive business activity, has shown confidence in the Nation's economic strength by purchasing in record This confidence will be extended into 1956. These factors—a sound peace-time volumes. economy, increas¬ ing competition, expanding industry, the ness a that years. Further encroachment improved 1955 were a bond The objective, America able in from differences, however, I believe that capable men are now alert to the problem, willing and desirous to do something about it, and that there will be definite and tangible progress made in 1956 to put our farm economy on a better and more prosperous basis. I believe I years. period to 12 to be seems Despite ried r States that enough limiting the bonding period of American spirits eight adjust this period to compare with the unlimited bonding period in other countries. If the government cannot see its way clear to eliminate the age limit on spirits car-- depressing factor that might have been supposed. of highest calibre with courage and vision leading and working in all phases of the Canadian the with take about Results sales to Canadian natural the power and continue and 1955. were gov¬ Since population increase and company's 1955 farm equipment business might well now It has been normal in recent years for dollar to show an upward movement in of the year as Canadian exports for envisage. must to think in the net industrial can thought that we The main factor in the rise of the United States dollar recent Canada's comes usually begin with While other forms of spend¬ States, future. from. So, in considering the possibilities of the farm equipment industry for 1956, we probably should begin of further develop¬ that in all fields ing, including that of construction, machinery and equip¬ ment and spending by government on goods and services, were all somewhat sharply cut during 1953 and early 1954, they remained low during this latter year. Con¬ sumer spending, on the contrary, rose steadily through in under President, and more remarkable the abundantly blessed, with the great from her fertile soils, with so john business will be buoyant. have been the of problems realistically, work enthusiastically with vigor, enthusiasm and imagination. about of the handicaps from ity volume their assured, the decline in the Canadian dollar has removed one is even land our We it and on While the persistence of current exchange relationships the Canadian and the U. S. dollars is not yet time at least in look to the future with confidence as 1956 must be a prosperous year unless some interna¬ tional calamity befalls us, which at the present time no the two most im¬ Canadian export trade has suffered in recent years. demand Canada income. a them tremendous insatiable lies between of the tapped, Canada most for await productivity which cheap encouraging. The mildness of the recession and the speed of the recovery attest alike the prosperity of other countries and a growing confidence by Cana¬ dians in the continuance of a high level of employment in that abundance of from the re¬ cession of early 1954 and the return of the Canadian dollar to the neigh¬ borhood of par with the United were and a which developments in the Canadian business world during the past 12 months and both these developments and and McCarthy surface, at least, it would appear that the Wine Spirits industry in 1955 shared the general prosper¬ the the that business will portant are side one f. On the contrast With recovery States dollar the on thomas Thursday, January 19, 1956 . President, Austin, Nichols coun¬ development, particularly during the postwar years, with be as good if not better than it was during 1955. L. S. Mackersy, M. C. other man. 1956, appears every reason to that we shall do so, then rapid from us at peace during the indications The upon erally showed there believe come outstanding position in every field of enceavor, indus¬ try, commerce, mining, agriculture, finance and atomic energy, is due basically to the leadership of Canadians from every walk of life and to the Canadian working is to become colder or the in war we may possibilities temperature will increase gradually until we find ourselves engaged in a and moves depression on the other, be forgotten. However, there is much in store for this young country called Canada ana Canadians are very much alive and awake to the potential and the difficult, if only because of the international politics. We live in a time when peace is sometimes strained to almost breaking point because we uncertainties of inflation tween is 1956 upsets why this industry reasons horizons. new tries in the world at any time and study of their possible nature and the proper remedies should not be neglected, nor should the narrowness of the road that runs be¬ business and economic future in Canada or in the United States of many one Serious of Canada, Toronto, Ont. Bank is forward to ever . . and of for return of busi¬ control into the hands of the private strengthened the indications the American consumer that 1956 businessman, confidence—are can businessman. be another but a good few year Volume 183 Number 5460 The Commercial and Financial Chronicle ... (359) MORTON J. MAY —and President, The May Department Stores Company we will still have the farm problem with us—I production at record levels, the time has Con¬ centrated believe that there will be compensating factors. scientific - The outlook for the retail business in 1953 is favorable. On the basis of present sales income, ; known factors, . in trends, rising consumer expansion plans and other expect sales to continue to increase business announced we H5S, though at perhaps rate than lower a in the last half of 1955. National retail sales reached i a new of this the f late partly this branch new. natioral resu'ted opening three the over 8% increase. Business has facturers, wholesalers Govern¬ expenditures—national, state and local—will ever alert professional and curb the the factors, excessive zeal of so dependent Essential also to ment of more in and order tribute With the free machine and industrial strife. selling. efficiently and we well-being should be no If the advanced methods of distribution. continue can cf its limit to of workers to its Morton J. May Our sales in 1956 will be augmented by the first full operation of the Kaufmann addition and the new branches, which are located in Los Angeles, St. Louis and Denver. Together these new facilities should , , of account for annual sales of It • is doubtful, than $50 more million. economists have pointed out, that expansion will continue at the same high rate that brought the economy to a full employment level in 1955. However, conditions appear favorable for con¬ tinued growth at a rate sufficient to maintain that level. as many One of the most important economic forces in the coming year will be investment by industry in new plant and equipment, which, according to announced plans, will be about $4 billion greater in 1956 than in This, together with expected increases in Federal, '1955. state for and local continued government growth, sales do not exceed Contributing , interest - to toward to the expenditures, should make if housing and automobile even their 1955 overall retail levels. v" expansion trade is and the of particular general movement suburbanization, which will continue additional consumer demand for household to Mmmwtmm create equipment and other goods. THOMAS B. We're really not emphasizingmathematical assistance... it's just of in need of something would like McCAEE our way President, Scott Paper Company Former Chairman, Federal Reserve Board never been more competitive—and never Thus has the purchasing agent of a large com¬ summarized the current situation, based on his pany will words reveal for instant's reflection This their has 50 years. general economy never our fared better. In 1955 tered many records and stride forward. we took Never have a . be can to long public ' I look the to with-optimism that business will act r months m,.^. ' entndsiasm ana because I ^ £ believe wisely and will strive harder than "fever to further the successful progress of 1955. The will, .year cf dangers, as We overcome can many has cf the aspects in every period in of by with our the economic difficulties are and per opening balance, I believe a managements that any few are are h higher. is providing short would years are rich area, endowed 1965 capacity sequence pace we are growing with it. It's resources, is growth. growth, and our happy to be mindful of we are planning to equal on and a willing, farsighted leadership. The natural con¬ the low-cost electric power plan power by the AGE System. This with many natural American Gas and Electric is this served area our a helping partner in obligation to provide all that's wanted. That's why first 50 in the next 10—and years we we are also equalling them both with the expansion after that. American Gas & Electric industry. ury and the many have been System Indiana & Michigan Electric Ohio Power Company Company Kingsport Utilities, Inc. Kentucky Power Company Wheeling Electric Company More ago. Federal we a importantly, industries. L. tremendous stimulus to busi¬ Reserve can authority in these credit look has never been administration forward to a wise better. in sqch exercise areas. While moderate adjustments may occur in some lines such as residential housing and the automobile industry Attention: considered The cooperation between the Treas¬ monetary and capable hands Appalachian Electric Power Company In¬ improving, and industrial statesman¬ Washington has been the generating new our is dictated by the ever-increasing tremendous a increasing output enlightened attitude of the present Administration and of Research methods levels that ness With bring of negative industries and expanding others. ship is emerging in in into building ones to improved materials and products that production worker to The developing. are and up new in impossible avoid • new novations and growth. realizing the inevitability population is increasing, and incomes with us go 1356 will be strongly overshadowed by poSi- Foreign markets - growing at new difficulties .tive forces. Our our flexible and ready to adjust to tjpe ever On fraught many dangers change, being unexpected. be course, program industrious people, and tk™. forward expansion a relationships. ahead This equals considered by many as "The Heart of Industrial America," area, public and personnel our years. our more than $1.3 billion in facilities after Much of this will is values, market prod¬ intelligently, and continue ,to improve for the next ten more demands of the seven-state better more planning to invest 8,500,000 kilowatts. Our Our even brighter, pro¬ vided we strive more vigorously to increase the efficiency of business in all phases cf operations, give the ucts will inaugurate we are peo¬ ple enjoyed greater prosperity. future year facilities, and expanding existing shat¬ our a present investment of enterprise. Indeed, fiftieth anniversary, our than $135 million Certainly our year, you System will in the next 10 it has in the past 50. as greatest expansion program ever. We those on penetrating they speak competitive system of significance. well An much years grow as "Business has wide range of contacts. we to know. The American Gas & Electric better." industrial For information in these Indiana seven • plant-site seekers available plant sites or factories for sale on or lease states: Michigan Contact: Mr. L. L. • Ohio • West Virginia • Virginia • Kentucky • Tennessee Davis, Mgr. Area Development Division American Gas & Electric Company, 30 Church Street, New York 8 Telephone: COrtlandt 7-5920 NO FEE...NO di¬ OBLIGATION can dis¬ industrial great the consumers, Continued With a 13-floor addition to Kautmann's store in downtown Pittsburgh. year are health there future prosperity. our completion cf our business improve and of the companies American in¬ and broader a selling. many output continued progress is the develop¬ our retailers, and for personal con¬ manu¬ a marketing and to the strength of the American upon by steadily increasing amount of time and money into the study of all phases of distribution—advertising, we must capital each and in is encouraging to see that recting relationships between concept for come in'distribution con¬ It to research from summer stores probably for plants and equipment. economy, we cannot afford to have case, gain cf more tinue to rise. world sales of the May ! Department Stores Company for the j 11 months ended Dec. 31 were up j 11.7% over last year. The amount crease will avoid conduct against the public interest. }ended. own ment labor j $170,664,000 000 by approximately 1 8%, and were cOxntinuing to follow a \ strong upward trend as the year cur plans to spend be an estimated $185 billion in exceeding the 1954 total of In spending To take full advantage of the positive ] high of I 1955, sumer 99 on page 100 100 (360) The Commercial and Financial Chronicle Continued, from Active cooperation of reflects research President, Continental Oil Company The . level of The 1956. into business periods should best ; the. first half of 1956, with the somewhat be to be in than better resources materials antibiotic the I in ways 1955. am with long private clinicians. which trend of j recent years. power-driven gravity conveyors; mechanical presses; outboard motors and certain products for the Military face the Establishments of the petro¬ industry as it enters a new of activity. Only a month ago, the industry was apparently facing over-supply general a Since of those products. and While the -inventories seasonal ion of distillate level demand.' If that in to dictate high levels of adequate supplies might well be obtained through increasing the ratio of heating oil to gasoline produced, rather than by refining greater quantities of /' •; ' " '" - ' " i I sales of farm the declined, 1956, 1956 use decisive a end deterioration of park 10-year program, a broad, a long-range; ap¬ development, will be Mission as Dou*l*» McKay ? ^ .:' -/ 66, is to make fully adequate to the million people expected to visit believe that this will program our parks by 1966. be the most meeting taken in ever our needs of the our vital to prove comprehensive water resource develop¬ ment becomes more imperative each day and the Eisen¬ hower Administration will press strongly during the cur¬ rent session of Congress for prompt action on several important fronts. a ■■ One of the first steps must be action by Congress to ^ may A. King McCord attained provide 1955. well record the largest production and year in the industrial machinery business. year in wise national park responsibilities. The need for equipment volume and important forward step may sound framework for a cooperation Industrial product sales in 1956 are showing and will show a substantial increase over 1955. The current production, crude oil. that approximate de¬ heating oil continues mand is by manufacturers during for¬ era submitted to Congress. .The objective 80 because of the large drop In farm commodity prices and the increase in prices the farmer pays. My opin¬ heating oil situation has improved, gasoline have continued at a greater than normal unprecedented farmers has to suc¬ new ^of ►this program, known National Park system and will continue to decline in build-up. This .has been caused by the high refinery runs considered necessary to meet the level of Canadian the This year involving field. During that time the purchasing power of United States tight tendency toward The halting proach to park ■ export supplies, which already has been noted in some areas, has resulted from transportation difficulties. bring are move neglect areas. market of replacement except in the Since then, an early and cold winter has over¬ taken much of the country, and the resulting demand for heating oils has significantly reduced the excess products. supply ; States latter the bright conservation will we bulwark in increase in appropriations for the National Park service. This increase is making possible a sound start in and part of 1953, the farm equipment industry has been serving a market which has been a refined of United hydraulic Government. leum year McCollum and a If will to the made and exploitation of the Last year Congress approved at the President's request a substantial OLIVER Corporation is engaged in the business manufacturing and selling farm tractors, machines and implements; industrial tractors and equipment; Domestic demand should approximately 4%. problems the of year. Many been j , continue can past. The petroleum ports, will last a. king McCORD President, The OLIVER Corporation anticipated that United States Nation into levels, total spending by individuals increase have to the we legislation the past three years. should maintain its upward F. which resource demand, including ex¬ be approximately 9,000,000 barrels daily during 1956. This represents an increase of 3.7% over over-due ward cessful, this year. hopeful that lishing fellowships with and making grants-in-aid to a number of medical colleges and institutions, as well as purchases of automobiles undoubtedly lag behind 1955 It is be expected can most advances The research program has been rounded out by estab¬ Although will with Thursday, January 19, 1956 . Secretary of the Interior Further rewarding progress in the conservation and development of the Nation's great "wealth of natural "In the service Grants-in-aid and supplying institutions < HON. DOUGLAS McKAY cancer company's slogan, which show anti-tumor activity are among which this cooperation has been evidenced. whole expected year as a the research cancer 1955, which reached an all-time high, should carry over well expected to Schenley Laboratories in of medicine and mankind." last quarter of business in the general year are result in McCOLLUM F. L. by this affiliate during the current even further gains. 99 page , water on , Federal, State, and local development. Recom¬ resource mendations for legislation to meet this need will be sub¬ mitted to Congress by the President early this year. Last year Congressional, action, on water resource un¬ sales These and other problems dertakings recommended; by this Administration was dis¬ appointing. This year tyet shall again ask approval of prompt starts on the Colorado River Storage Project, the than 1955. However, greater emphasis will be placed y Frying Pan-Arkansas ^Project, and; otherr reclamation upon the development and manufacture of products re¬ projects which have been delayed. quired for the aviation and missiles programs. The effect We also hope that Congress will approve construction of this would business armament The . imports situation another major problem, tion has cerned able . * , Expenditures for defense by the Federal Government during 1956 will be equal and maybe slightly higher oil industry with to which no satisfactory solu¬ yet been found.- Continuing efforts by all con¬ this issue with balance presents the judgment on needed are between imports to and. achieve a reason¬ domestic supply. be call for moderation and sound the part of all segments of the oil only and all the oil industry the natural also business in general in the United States. but I prices, the Harris-Fulbright bill, which frees the producers from regulation by the Federal Power Com¬ mission while at the must be time protecting the consumers, same passed at the forthcoming session of Congress.. R. BLAYNE President, McCURRY Schenley > pharmaceuticals being marketed domestically, and products bearing the ShenLabs trade¬ ucts We introduced six new prod¬ the latter part of 1954 first eight months of 1955, covering Shenley's fiscal year. These and during "MorCal," ^ calorie food cereal-like high- supplement for weight gain; "Diafen," an anti-allergy prod¬ uct especially effective for hay fever; "Euphased-5," a stimulant and appe¬ tite depressant for stat,". R. Blayne McCurrjr anti an - overweight; "Colodiarrheal; "Dorbane Suspension," a non - habit - forming laxative; and "Vascutuin Improved," a lipotropic for vascular protection. Currently in work at the com¬ pany's tories New are York .projects research in the labora¬ fields of dermatology, antihistamines, antispasmodics, sedatives, hypnotics, blood coagulation and nutrition. Specialty pharmaceutical products bearing the Schen¬ ley label distributed are in 54 countries outside of the U. S. and Canada. added to facture our or A number of firms have recently list of companies licensed abroad to In package addition, been manu¬ sell and SchenLabs trademark. our ' products under the u anticipate expanded activity through our arrangements with leading pharmaceutical comoanies in West Germany, Spain, France and Denmark for the exchange of antibiotic research discoveries and de¬ we velopments. and data and licenses for the production of any discoveries and devel¬ opments in the prevention, treatment and cure Nineteen of dis¬ The arrangement covers all and drugs for pharmaceutical prod¬ ucts medical, dental and veterinary use. Norex Laboratories, SchenLab's wholly-owned pro¬ prietary pharmaceutical company, enjoyed the best year in its history in fiscal 1955, through increased sales of "Amitone." nial during the last session to the City of Eugene, of the opportunity to provide the prosper¬ Fifty-Six promises be to tric and Gas as a local public project needlessly added to the power problems of the Pacific Northwest. Over the past two years, the Administration has pro¬ another year vided within the areas are growing rapidly, particularly commuting dis¬ tance of New York and in the in New areas We . Jersey adjacent to the Dela¬ River Valley;"The territory and Philadelphia metropolitan and new thereto, centers. In in ; areas, commercial mands of and sulted in new creased use of to electricity 1956 as of a over 1954. Dec. on 20 other summer and Lyle McDonald re¬ to be further The leveled new every residential of am the usual amounting to 3,642,981 therms occurred exceeding the 1954 record 24-hour sendout ness Expanded marketing operations sound certain even on outlying areas these stalled end of two on for new 1958. capacity. of a new new stations will raise sales record turn or Dec. 20, more than Thus, in 550,000 kilowatt Completion company's in¬ 3,000,000 kilowatts by the approximately three will have added jabout The on far and fell The is than has in company's 1,000,000 construction approached $90,000,000 and the years, kilowatts of expenditures 1956 the in expenditures construction will probably exceed $100,000,000. senger about of the average for re¬ a 4%%, for in¬ promise in railroads in many power 1956 respects. about research revolution - levels. diesel to holds B. McGinnis railroad 1953 concerns. conversion Patrick of railroads showed outlook brighter steam earnings, short investment less dustrial from mixed to area. improvement though their slice of the trans¬ For the year, 450,000 kilowatt the Nation's our McGINNIS B. revenues by 779,645 started preparing area, a rapidly growing northern capacity to company 1955 construction con¬ a portation pie continued to diminish. 1955, the company completed the installation of 185,000 kilowatts of new generating capacity, and, be¬ station in its essential to so Now, generating station in its central among are While most other industries reported gas. sides continuing construction of devel¬ conservation resource available for everyone, rails showed be availability of greater quantities of natural has made possible the extension of gas service and the na¬ Railroads in general enjoyed a good year in 1955. This due more to the general prosperity than to the rela¬ tive growth of the railroad industry. With more busi¬ The for y was con¬ will of PATRICK indication that customers gas site r ; tions which promises to continue as the fastest growing market for gas during 1956. A record 24-hour sendout of the was •. a , straight natural years mining claims in the on development which is In 1955, our sales of gas increased substantially over 1954, reflecting the increase in building heating installa¬ the conversion of earlier confident that 1956 will mark record during 1956, based upon the number of homes already under construction and the prevailing optimism existing among builders in this area. gas in satisfactory basis important objectives. on added therms. of President, New Haven Railroad during result of the installation of additional air of education resources economic future. cooling equipment. promises large number needs country and promoting adequate controls statehood All-in-all, I tinuance The de¬ ditioning equipment. Also, there is a educational '.-''V. our achieve our record peak electric "dip" whose : . the surface load of 2,036,600 kilowatts, an increase of 186,500 kilo¬ watts over the 1954 peak. A contributing factor towards the record kilowatt hours sold this year was the in¬ summer the Statehood for Hawaii and advancement of the industrial—showed customers a meet tional forests. categories—residential, marked increases to opment of Alaska to make it possible for that Territory sales our three continue Indians refuges of over widely * 1955, all adult neglected. shopping new must We expect this year to continue also the striking prog¬ ress which has been made in protecting the wildlife diversified industries, new residents and incidental facilities for thousands of Indian children increased numbers of Indian people and the Adminis¬ tration will support new legislation for the education of by the company, aptly called the "Crossroads of the East," with its strategic location in the New York continues to attract school previously denied the opportunity to obtain an education. For the first time in history, all children of the Navajo tribe, which is the largest in the country, have been en¬ abled to go to school. of Company in Ore., features of the power Cougar Dam growth for the nation's electric and gas utility industries. Sections of the territory served by Public Service Elec¬ eases. its antacid a Cougar partnership basis. De¬ Dam In The broadest of these arrangements is with the famed Farbenfabriken Bayer A/G of West Germany, the origi¬ nal discoverers of aspirin, the sulfonamides and many other important drugs. The German Bayer company and SchenLabs exchange scientific information fr. of the John Day Dam on-the Columbia River and on the McKenzielRiver on a newer lyle Mcdonald the were: of ■ the progress being made by foreign firms licensed to sell mark. conventional served The optimistic outlook for sales activity of our firm in 1956 is based on the prospects for sales of an expanded list of of production Chairman, Public Service Electric and Gas Company ware Laboratories, Inc. in - Federal able production increase believe the country may look forward to first six months during 1956. ous gas consumers regulation will impair supply of; this quality fuel, both immediately >nd down through the years. To assure an adequate and continuing supply at reason¬ reduce an weapons. industry throughout 1956. ;; Of more general concern is the issue of Federal con¬ trol over the production of natural gas, which affects not to with been completed. nuclear energy on of The from another possible power. Meanwhile, new developments are being pursued in the field of pas¬ transportation. The New Haven Railroad has on three types of radically new, light weight, lowcenter-of-gravity trains which should be in operation in order the next few months. In freight transportation, new developments include growth in the transport of highway trailers by rail and so-called "piggyback" operations. During 1956, consid¬ erable progress should be made along these lines. Electronics is expanding the horizons of railroad Continued on page po- 102 Volume 183 1954 is also about as large as for road, as pointed out in the 1954 report, the 27% gain in this measure since 1946 is one of the lesser accomplishments among better than a stand-off as far as Class I roads. This measure is a concerns benefit to net earnings, complex one and is affected by a This figure is estimated as equal number of elements besides the to about $2.90 per common share mere matter of train speed while for'1955, but of this only some actually under way and the $1.65 was available for the com- heavjer loads that dieselization increase that has been esti$7 million Erie, and for other increased costs. In this case, the net result for 1956 might be little Highly leveraged and thus mom wage mated at $6 million to : By GERALD D. McKEEVER Erie Railroad Several ing that could look for place, the forecast nues fic the July, and at far below capac¬ ity at that until recently when it the first went on has been estimated Erie. In president increase in 8% and ment and reve¬ general improve¬ does include not any part of the 7% increase in freight rates which has been applied for. Secondly, an important step has been taken to cut operating ex¬ penses in the plan to move the passenger terminal from Jersey City to the Hoboken terminal of the Lackawanna, and at the estimated The It has million in¬ crease in 1956 revenues probably includes something for the move¬ of ment for the $13 construction materials $80 million General new Motors Fisher Body plant at Mansfield, Ohio, on which work has only begun. It is expected that same time abandon its ferry operations on which it claimed a $1 million loss in 1955. two-shift basis. a by the Erie man¬ agement that at a reasonably nor¬ mal level of motor car production, this plant alone should contribute about $9 million annually in reve¬ nues. \V': for this year from new traf¬ sources Company in off¬ the out¬ are road's an in brighten the factors this tion There will undoubt¬ source, new when contribute may which bear heavily all on A for that has been estimated for this year may be ascribed to a full year's operation the of 7% the Erie more the at con¬ serve mean revenues level current Otherwise a large share of the $13 million increase Ford assembly plant at Mahwah, N. J., from which there was only from new that has five months' benefit in 1955, the plant having begun operations late traffic and other been would year estimated be should 1954 an with the tax deferral due tax to ; With Mountain States gain in the per car day OVGr longGr DGriod _ measure over a longer period (Special to The Financial Chronicle) in_ gests possible room for improve- Schaub ment in ac- States at car handling in yards and terminals. .-.' Colo. DENVER, eluding better traffic years sug- any:* re¬ to factor the train hour and the more mGasurG celerated amortization which is a contributing has Stewart John W„ staff of Colo. joined DENVER, increase in gross ton-miles per meager confused be not (Special to The Financial Chronicle) has 1954 and 1953 between freight credit, and the far more imposing credit of over $1.60 per common share is Securities Mountain Corp., Club Building. W. Lewis — with now Denver V > \v sources for this by the absorbed consolidated loss for tax purposes 1954 and 1955 arising abandonments, accelerated for*,both from freight rate in¬ granted it should of operations. new The Erie is $10 million some large part of the increase in revenues full is crease This share. Intermountain Sees. Add while showing at the same time to months of 1955 add up to almost 60 cents per common ,. plete elimination of Federal tax for the year, plus a credit. The structing a 300-car yard to this plant. roads operating in New Jersey. shown credits for the first 11 ^ miles per car-day that the road reorgan- planaTon?a™owgeSverrsin0craee ,, , sharply responsive to changes ia the level of earnings, Erie common has speculative appeal in view of expected developments and also in view of the yield of almost 7% that is produced by the? $1.50 dividend rate assuming that this can be maintained by a real improvement in earning power. For i*stance, the decline in ton- ization. in ... . mak:es possible at the same time. duction, and in this case, the com¬ operation including taxes 1941 better road's the the inherited from opera¬ from the joint passenger terminal If for allowing funds and capital fund stipulated in the bond indenture sinking the part of $10 million annually to the with the Lackawanna a reduction in local after dividend mon on edly be other substantial savings revenues. any the for Railroad Securities 101 (361) Number 5460... The Commercial and Financial Chronicle amortization and other sources re¬ sulted in not only eliminating the Federal tax for those years, but the carry-back of the excess calls for a reduction in taxes paid in prior the and years, restoration of a this reduction, of amount or the income of the year in question. On the books it is thus certainly an income fac¬ to recovery, from currently distinguished be must but tor, earned income. Earned income is gained by im¬ Trenton Trust Company level of its revenues TRENTON, NEW JERSEY U. S. Government Securities . . . . I ..... . . > Loans and Discounts . . . ... . $12,578,687.61 . . 18,057,318.49 . . 12,005,954.86 . . . . . 3,525,180.89 24,848,080.35 . Banking Houses, Furniture and Fixtures—Equity Other Real Estate Owned, Net 1,040,585.47 1.00 ....... Accrued Interest and Other Assets the 300,643.34 ...... $72,356,452.01 V LIABILITIES needs Erie solution and find to the to . ._ .."y.v . 5,519,528. .70 Preferred Stock—Class "A" 924,015, .86 maintenance Preferred Stock—Class "B" . . . . . . ^Preferred Stock—Class "B" . . . previously mentioned, plans . . . the Lackawanna York end is joint operation with Binghamton-Elmira appropriate track abandonment by one road or the other. Furthermore, the Erie has 280,000.00 the in with 1,604,000.00 Undivided Profits Reserve for Contingencies r sold its 1,172,217.04 Branch in the Scranton 234,419.21 895,660.00 Preferred Stock Retirement Fund step, one also plans for area, 400,000.00 Common Surplus with terminals 40,000. 00 . 268,698.00 . . $ the was for the consolidation of passenger Erie . latter The with the Erie in 1955. and it is understood that there are Capital— 'Preferred Stock—Class "A" higher level a 17,913, 20 , . and not increas¬ even or revenues. at the New ... basic more a than the ques¬ expedient of cutting tionable As . . is problem, permanent more of even revenues expense is that one some¬ possibly added than more is But what the what less favorable: case Unearned Discount, Accrued Taxes, etc Dividends Payable- comparison corresponding with the Class I average ing it in line with Deposits men¬ district, although Great Lake the Other Bonds and Securities be lagged average for . State, Municipal and Other Public Securities . behind far too the ASSETS Hand and Due from Banks described as should tioned that the Erie has not STATEMENT OF CONDITION, DECEMBER 31, 1955 on it and earlier, Organized 1888 Cash proving the margin between reve¬ nues and expenses. The Erie is making strong strides to boost the mile Jefferson former 35 while lion to the area Delaware & Hudson for retaining $3J/2 mil¬ trackage "THE COUNTREY MOST OVER GROWNE WITH PYNES ...is still rich in resources for your plant. rights. Nevertheless 4,854,994.25 * be privately owned. $72,356,452.01 ; -'v U. at obligations and other securities carried $2in the foregoing statement are deposited to S. secure Preferred Retirabie Preferred Retirabie Common Government public funds and Stock, at $20.00 Stock, at Class "A"—44,>83 shares, share -and per 20,000 Class $100.00 for other purposes required per share and Stock—28,000 shares, par value by - 1 j, law. $(>.000 per share. shares, par value $20.00 per share. par accrued accrued dividends. dividends. value $10.00 per done much the remains to side. It expense pointed out in the road's 1954 that within 10 years the road had spent $162 million to modernize and improve the phys¬ ical condition of its property, which included the complete dieselization of all operations by was report the share. on of end 1954. The unsatisfac¬ OF DIRECTORS J. Conner French Mary G. Roebling Counsellor at Law President and Chairman of the Board I. D. Gindhart, Jr. Dr. Willarl H. Allen Chairman of the Board Secretary of Agriculture of New Jersey Standard Fire Insurance Company of N. J. Bruce Bedford Charles M.Jones Chairman of the Board of Managers The Trenton Saving Fund Society President, The Luzerne Rubber Company year suffered nues, a of 1954 in which Erie 16% there was decline no in reve¬ 10 significant im¬ period. Even with the gains of 1955 the road's year revenue transportation ratio for 11 months The John A. Roebling's Sons M. J. Corporation McHugh, Jr. President, The Tattersall Company Edward D. Parscns Alan W. Bowers Real Estate Senior Vice-President Samuel Swern Dr. John G. Conner Hudson T. Winner Wd!i?m C. Ehret President Winner Engineering Corporation MAIN OFFICE November through was up 43.7% of as against 43.4% Broad and Market Sts. Member Federal Deposit Insurance Corporation Colony the . exported "pitch, tarre, items still . . road's viz., for the 1954 Virginia reared of that new report high records points made in that year were forests of gross host of bring rials RAYON as Generating modern stepped plants. If you, too, can profit from 300,000 Virginia's fiber, pulp, lumber supplies of resin, . . . you soon. railroads, chemicals, at short-haul ELECTRICITY capacity more with hunting, write serving area. flowij network. 1955 was and ready authorized more For in cost. by 300,000 kilowatts, with up dential help will find other advantages in this new industrial A lines, plus from vf.pco's modern power furniture and paper now roll Southside truck coal, LOW-COST AMPLE from rates soybeans and other mate¬ John CARTONS, rail markets. main-line five dreamed! <'': as favorable Mid-west to have CHEMICALS, central to the East Coast. with facts your or . . . and confi¬ industrial home telephone vepco— the top of the south. ton- measure freight train hour and in average freight train speed. Al¬ though the 65,273 gross ton-miles per mate. You're industries Captain man¬ mild, no-shut-down cli¬ a in the overall efficiency per to today new which never But list. modern many out power the on PLANT range FOR YOUR FACTORS from conservative Southern clapboard and waynscot" abundant, nearby The PLUS from with pynes." That year, corresponding 1954 period. COLONIAL BRANCH Broad and Hudson Sts. REPORTED year — miles 28 West State Street MERCER BRANCH SMITH growne over well last rather than down JOHN Virginia in 1608 "the countrey most provement in its cost ratios in this Vice-President H*rry J. Bodine President, Wm. C. Ehret result, nevertheless, is that disregarding the generally poor BOARD even tory CAPTAIN freight train hour figure for VIRGINIA ELECTRIC and POWER COMPANY Walter I. Dolbeare, Vice President—Area Development Electric Building, Richmond 9, Virginia • Phone: 3-4261 102 (362) The Commercial and Financial Chronicle Continued jrom tentialities. In page With yards, electronics making possible push-button sorting of freight cars into the proper trains, with the speed of a iree wheeling car automatically controlled on the basis ol its weight, how far it has to go, the consistency of the grease in its bearings, and so forth. Electronics is being used to expedite accounting and train reservations. is Television our shortage of cial more press¬ than chemical future permitting re¬ switching classification and inspection. Un¬ development is a device which will electronically identify a train and set signals and switches accordingly. All of these developments have peen pursued by the New Haven Railroad. In 1955, the New Haven made undertaken grams and substantially completed activity at the start of 1956 was at the highest history. Many of the statistical indicators were levels, and most of the remainder were ap¬ proaching all-time records. The general level of pros¬ perity did not, however, extend to the agricultural sector and there is during tinuously welded rail, the largest such program in the east; the rebuilding of nearly 1,000 box cars and 500 semblance of legislation. A Cabinet Committee Transportation last year submitted to the Congress ommendations of carrier As matters stand today, the govern¬ dential will , common port. recommendations The unregulated of the Cabinet any off the of cream Committee carriers, because they pick and choose their traffic in skim at adoption the the a manner re¬ now can calculated to transportation business, are opposed to the report, of course. Under existing transportation rules, the unregulated carriers enjoy distinct advantages which they will, understandably want to preserve. The railroads are confident that Congress of the United States, whose very foundation rests grant to the business on upon freedom, will carriers' the freedom to compete for equal basis with their competitors. ' these JOHN E. McKEEN - ble to No prevent a automobile, production somewhat diminished pace. been and Even though cutbacks housing construction forecast, have the Gross National is expected to go Product this year above the $400 billion 1 As one indicator of appraisal of activity, level. planned outlays for expansions zations in 1956 or exceed and to pay outstanding debts. made at the beginning of pected materials, particu¬ larly steel. rose to billion—17.6% in an unexpected the prewar more price of gold and painful than ever materials over be Si1"3? (Indices products and dosage forms—are expected volume, but the competitive nature of these products will limit the increase. Looking chemical beyond 1956, the long-term industry potential for growth still appears promising. In chemical sales volume has more than doubled, and in the decade ahead U. S. industry will be serving a domestic market in need of 40% more goods and services. In the decade past addition, despite stronger foreign petition, overseas markets living standards rise. world certainly will com¬ broaden as But beyond these gains, the industry's growth in the future, as in the past, will be .fostered by the develop¬ ment of hundreds of new products designed to meet basic human needs for food, clothing, shelter, health, transpor¬ tation, communications, and industrial tools. Research— the basic the past stimulus to the industry's vigorous growth in quarter-century—will continue setter in the years ahead. to be the pace¬ as inac¬ the pinch between cost required of to labor and run mine a dollar had been checked. based on arising troubled peace. : The pattern of the present boom, in which the feverish activities resulting from monetary inflation surely play large part, is perhaps not closely parallel to that wnich prevailed in the late '20's and certain unsound a of practices the the earlier period to be appear absent; but even so, policy of maintaining analogy between the current 1934 price for gold and the efforts 25 years ago to the 1914 price of gold is worrisome. In the the maintain earlier period t holding e the of dollar the too overvalued long at Lie pound old ratio undoubtedly had much to do with increasing the severity of the subsequent depression. It may well be that h wise adjustment of the would do much currencies to gold at this time keep the inevitable reaction to the paper to present growing inflationary boom within controllable limits; and the warnings of such students of the problem Dr. as s Holloway, P. ilip Cortney and the late Dr. Rist ould not go unheeded. In times mines of su:h the these, the output of gold from as world would marginal operations ore were curtailed reserves as is has not occurred due thy¬ be expected to decrease, as forced to close and available costs advanced. Fortunately largely to favorable develop¬ ments in South Africa which far more than offset diffi¬ culties elsewhere. relief to no The the debts about diverging figures On the Witwatersrand, profits from uranium gold-bearing reefs have rescued a number of old that were tion teat fad postponed. tions at from the in the mines their end, and the decline in produc¬ been anticipated fas been indefinitely to ciose Maintenance of production from these opera¬ capacity together with increasing output newly developed mines of the Orange Free full State will probably establish a new record for this major gold field, at least for annual quantity of gold though not for profits. ation and ore With 11 from or more around 26 uranium plants in oper¬ mines being treated in them, a new element, independent of tne economics of the gold industry, has been introduced, with the result If operations such we other new and severe depreciation of the by the immense expenditures from the war and the subsequent brcug t are apt to give a rather false con¬ fidence abcut the degree to which prices and inflation are controlled. industry, last to add to the sales World War II, in spite of the currency experi¬ equally rising costs actually be¬ of the paper could lubricate our hoists and machinery with rancid butter that the the decline extinction the of as of central Randfontein from plants, such averages might be reassuring; but they are of 1 it 11 e significance in operations ginal to the available where use farm surpluses for fuel in power wage rates and prices for steel, machinery and other compar¬ able items largely determine costs.) Traditionally under the gold standard, gold mining is in a somewhat depressed state in times of general pros¬ perity, and under current conditions the industry would probably have accepted its lot without too much com¬ plaint, if it were not for the unusual restrictions and McLaughlin practices that intensify the prevent the bring about corrective some hardships of the times measures that normally and would relief. Although its role far the trial in the monetary mechanism is by dominant function of gold, the so-called indus¬ uses of the surprisingly and were of immense approaching Additional wf ich has reached the D. H. Rand that profits has been checked. revenues and estimated sales volume at the manufacturer's level of more than $1.1 billion probably will be topped in 1956 by a moderate gain of 3 to 5%. Here again, research developments of the past 500 other on ownership of gold, the United States is still on the gold standard in the international sense. The dollar is still supported with gold at a ratio established before ex¬ continued to rise in spite of com¬ placency in high government and banking circles that the depreciation ac¬ year—including more potent hormones, the Salk vaccine and more than actually be unfortunately brought an tibility. At present, in spite of the domestic restrictions t hardpressed American gold miners. ^ the one President, Ilomcstake Mining Company The past year demand for In addition to serving the conventional needs of the industrial * economy, chemical sales prospects for. 1956 have been strengthened with new products which have emerged from the industry's laboratories over the past year. of forecasts no donald h. Mclaughlin chemicals. segment the that way. John E. McKeen In> the pharmaceutical of show Finally, the struggle between the Eastern and Western powers may influence the trend of business the in expenditures in order coqld continued year s complete without A" review 1955 curate. came 1954, and expanding industrial tivity this year,,naturally will reflected is a recovery of the magnitude and current estimates enced, moderni¬ expected to equal last year's despite short¬ Chemical sales last year estimated $23 trends ready depreciated dollar adjusted to the more stable value of gold and with reestablishment of free conver¬ sterling ar.d then unfavorable as well as the favorable It is possible that the depression in agriculture to other areas.- The optimistic estimates of capital are ages in some raw business If belief be impossi¬ may considering the continued good business inventory speculation. widespread, it inflationary spiral. waM.J.| individuals curtail their unanimously, economists expect the current activity to carry over into 1956, but at an plant and equinment expenditures may be revised down- upsurge in business in Maestre will spread President and Chairman of the Board, Chas. Pfizer & Co., Inc. Almost Sidney circumstances, it is understandable that tion may lead to unwise in inflation becomes too factors. V expenditures having difficulty in restraining inflationary pressures by monetary actions. This problem is now confronting them. There is some danger, however, that the anticipation of further infla¬ common an construction that the economy will continue to grow while restraining inflationary pressures. This objective requires a very careful balancing of the monetary and fiscal polices of the Federal government. It has long been believed that, while an "easy" money policy could not by itself induce a business expansion, a "tight" money policy could curb an unsound expansion. Now it is becoming obvious that the monetary authorities are many less of size, and transport anything, anywhere time. Common carriers have much to gain from . is considerable discussion of the problems of a "full employment" economy. We are now operating at levels very close to maximum output, and the monetary authorities are attempting to limit credit expansion so carriers, which comprise all the railroads trucks, are the backbone of our national transportation system. They serve all shippers, regard¬ of types of commodities. Au¬ sales, for example, will be there opportunity to The and reintroduced in the Congress in the Since it does not involve existing mone¬ tary procedure related to gold, it is hoped that tne bills will not be actively opposed by the Treasury and the Federal Reserve Board; and since no change is proposed in the current monetary ratio between the dollar and gold, the bills should not draw the sharp criticism that is usually directed by a certain group of economists toward any effort to raise the price of $35 per ounce. For t. e best interests of the country and the stability of international trade, however, as well as for the welfare of the gold mining industry, the need is as great as ever for restoration of the gold standard with the al¬ probably decline moderately. Under likely to be negligible; but it would be a step Legislation to accomplish this end are present session. lower in 1956. Construction expendi¬ tures will advance, although resi¬ fiat, rather than value of service!, determines who gets the transportation business. Thus, the public is often denied the opportunity to receive the best transportation at the lowest cost, and at the same time the carrier best able to perform this service is denied the so. same tomobile were taken, in tne right direction. will probably be antici¬ they did in the last half of 1955. They may not, however, purchase rec¬ ment do It is $35 per ounce, at least as long as were plentiful in foreign hands. Consequently, benefits to the gold producers, if this action dollars tne recovery in that tend to spend at about the same rate on upon system. a year. economy. Plant and equip¬ expenditures are expected to and consumers apparently in¬ rise, would, if made into law, place competitive forces in the transpor¬ tation field and which would also strengthen our com¬ mon next that which greater reliance the the ment equality to national transportation in pated that business activity will con¬ tinue at a high level in other sectors equipment and the purchase of an electronic brain to simplify accounting. ;: Besides the technological improvements which are be¬ ing effected, the railroads are hopeful that Congress may some expectation of area reservation restore record no gondolas; and the demonstration of America's first full scale train to be operated by remote control. Numerous other improvements included the ordering of electronic to by the Treasury to industrial Business at on users at the monetary price were terminated. Gold for such purposes would then be supplied by the producers at whatever price the metal might command on a free market in response to the available supply and the de¬ mand. With t..e dollar convertible into gold at the of¬ ficial monetary price through foreign central banks, there is little chance for the price of gold on such a mar¬ ket rising much above level in the year included the installation of 20,000 tons of con¬ act ' an SIDNEY MAESTRE Pro¬ drain t~e gold stock that is greater than the annual from the domestic mines. In a very real sense, this procedure amounts to a subsidy for the users of gold at the expense of the miners. Tnis inequity could be simply corrected if the right to buy, sell and own gold were restored to American citizens and if sales of gold Chairman, Mercantile Trust Company, St. Louis, Mo. major floods $10,000,000 worth of damage. over reasons or increment brainpower which will help insure the nation's growth, prosperity and continued leadership in world progress. considerable progress on its modernization and improve¬ that are of more political monetary significance). The Treasury, the licensed users of gold with the the monetary price, even though this results in geological metal at a imposing challenge to our secondary school educators—a challenge to cultivate the scientific der ment programs despite the ravages of two needs. prerogatives for Thursday, January 19, 1956 . however, supplies engineering falls far short of both present and Here then is mote control which inflicted rapid expansion, however, ing. The chemical and allied industries currently require a force of some 17,000 research scientists and engineers backed by thousands of skilled technicians. Yet the cur¬ rent rate of graduates with degrees in chemistry or is freight handle this scientific manpower is likely to become even 100 classification the . . metal in the past decade have taken large part of the annual output. a Indeed, in the United States, the consumption of gold for such pur¬ poses has exceeded the output of the domestic mines by a substantial figure. All gold produced from the ore deposits of the country must, of course, be sold to the Treasury (with the exception of unrefined or treated gold recovered from placers, which enjoys certain spe¬ of ore mining present even record uranium will add reserves vast tonnage of mar¬ and extend the limits beyond the present extreme depths. (The is held, I believe, in the Crown Mine a depth of 9,876 feet.) In the United States the Homestake retains first place the gold mines of the continent by a comfortable among margin and still ranks the growth of the as fifth in the world in spite of more prosperous giants in South Cycle Mill in Cripple Creek, the dredging companies in California, and the base metal smelters are still making a substantial contribution of gold, but few of the small operations have been able to survive, as inflationary factors beyond the control of the companies continue to force costs upward to a degree Africa. that can ments of The be Golden only partially offset by technical improve¬ one sort or another. The record to date is one in which management is is discouraging to through inflation. justified in taking pride; but it have the fruits of good work lost Canadian gold output should be a little higher than in when the industry was so severely plagued 1954 by strikes. It probably will be close to 4,550,000 ounces, though the mortality for gold mines continues to be high. Shutdowns during the year have reduced the number of ; Volume 183 Number 5460 The Commercial and Financial Chronicle ... producing mines to 60, whereas in 1953 there and four years 94, (such the now that President, the article in the as Sunday, Dec. 11, 1955) assert output of gold in the Soviet Union is about 12,000,00u ounces, which would place it close that WALTER of South with scepticism Africa. the absence of definite In regard to the regard with to this We figure do other in¬ year operations, some is justified, but actual Lincoln The not than by has 1955 Real know of any projecting been construction estate country. is war the than the next "Times" have to been estimates, the substantial. stock to be lower rather In any stock. the the ceeded Tnat the Russian gold can be a dangerous weapon economic conflict between the Communists and is obvious. Let hope that the great strength provided by the substantial stock of gold still in American hands will be recognized in time and not 'dissipated by failure to use it most effectively and in its traditional ways to gain our ends. WALTER P. was a year of outstanding financial and techno¬ logical progress for Western Union. With the huge com¬ munications potential inherent in the development and growth of integrated data transmission techniques, the ever-broadening application of fac¬ simile, and other advances in the telegraph field, the telegraph com¬ sees no boundaries to its con¬ tinued progress in 1956 and the years ahead. envisage took Menge any Net income of $10,300,615 from op¬ erations for the first ten months of 1955 alone exceeded the entire year's earnings of $9,384,986 for 1954. our It is should previous drawn not sur¬ have ex¬ levels. to As the close the de¬ a for such 1954 to in upsurge 1955. our economy The machine is running at the limit of its practical capacity. If as already are we to avoid another round of inflation, curbs on the use of credit will have to be kept in force. New ones may have to be applied, especially in the field of consumer finance, where the volume of outstanding debt is in¬ disquieting rate purchasing power. a future The discontinuance of which — casts a might indicate rising vacancy of credit rate in to necessary have distinctly real savings Continuance of the 1955 level overbuilding, already certain evidenced Also areas. maintain the 1955 inflationary implications. in limitations; and the any by a the supply level would The supply of country, while large, has definite attempt to artificially expand this supply is synonymous with inflation. volume of new life insurance written in 1956 will, no doubt, keep pace with, or even tend to outpace, expected high level of the national income. In spite of the large volume of new life insurance written the MICHEL W. Treasurer, Dome Mines Limited The gold mining industry, in Canada and the world continues to be squeezed between the ceiling of a fixed U. S. Government buying price and the rising floor of production costs generally. In spite of this, both the worid production and Canadian production of gold, expressed in ounces, increased in 1955 and will probably show a further modest gain in the year ahead. In Canada, the increase of about 4% experienced in the year 1955 is attributable in part to the greater amount of by-product gold recovered by the booming base metal industry. In addition, the higher dollar value received for the gold produced, arising from the gradual return to parity of the Canadian with dollar the U. S. dol¬ lar, stimulated production in a few of the lower cost producers. the In when high level of residential build¬ ing in 1956 is likely, although probably at a modestly and over, shadow a lower rate than in 1955. CLIFFORD President the as economy such notable place-from The , company's stock only funds on the part has temporarily, at least, outstripped the supply. Looking ahead to 1956 we cannot of Walter O. over .1955 pany a life demand creasing at MARSHALL all 1955 Taking into account the favorable mortality being experienced, the profitable basis on which funds may be invested, the relative freedom from investment losses, and the expanding demand for our product, 1956 prom¬ ises to be a good year for the life insurance business. it the savings accumulated insurance companies, now amounting to some $6 billion an¬ nually, has increased sharply. The by us President, The Western Union Telegraph Company * by which for mand event, however, the Russians undoubtedly have world increases. in the country is still under-insured when higher level of personal need for insuring against their dis¬ the Employment from significantly has year United free records level a insurance States, when allowance is made for the short-term dollar holdings and otaer claims against our in all- an of mass the to order the power of rise all margin. attained population of gold that will provide them with financial of very impressive magnitude. Indeed, the amount at their disposal may be not far below the available gold a broken prising, therefore, that sales of life the generous side. on close at The business. in 200,000,000 ounces, though from the best guesses with regard to the production over the past two decades that seems been active writer The of has substantial The accumulation of gold in Russia since the bound recent; past. high, and automobile produc¬ can Rand fairly extremely and continuance. predict the future has States, the the 103 takes into account the much incomes tion and nearer one Insurance time has be Life to way of one there is little doubt that Russian production is consider¬ ably in excess of Canadian. It may well be more than the combined output of Canada and the United indeed in recent years, MENGE National Company, Fort Wayne, Ind. annual formation O. earlier, 122. Recent reports from Russia New York "Times," on to were (363) months opening of dollar was Canadian the 1955 at Clifford W. Michel a premium of 3% or more, the gold production was paid for at a price equivalent to less than $34 per ounce. By the end of the with the premium gone, the gold year, producers received almost $35 per ounce. Offsetting this price improvement was a reduction in the cost aid as¬ sistance received from the Canadian Government which declined by about one-third in total amount as com¬ Under the terms of the pared with the previous year. revised Gold Mining Assistance Act benefits to the low cost producers were virtually eliminated. The continua¬ tion, however, of the Assistance Program will help to keep in production the high cost producers and should Continued on page 104 The split 4-for-l in was May and, in five months, one of the primary objectives was realized; the number share of increased owners ' • ' . • . 25%, indicating terest and In Walter P. Marshall July, of and these owners, stock an wider investor ownership in the offered to the If you share- promptly subscribed for. were v • can ■ ■" Western Union also refunded its entire bonded indebt¬ edness for 25 years been reduced in $38,500,000, at than $1,800,000. , Western Union telegraph field. in seven to an is 1955. The company's debt has years from more than $70,000,000 annual saving in interest of the in world leader in Desk-Fax matters facsimile sending and receiving machines installed in their cffices, and more thousands of companies will be equipped with these electronic messengers next year. With the telegrams instantly in "picture" form by merely pressing button. More than 23,000 other firms are equipped with printing telegraph machines with which they also can send and receive telegrams quickly and conveniently Western Union's high-speed, automatic national network. by Western Union to a Intrafax, are wide variety of businesses..These buildings. "Ticketfax," from Accounting and Statistical . Corporate Planning — V • f Welfare Programs Pensions and Budgets Financial Relations Public and Economic - - - Feasibility Reports and * # p Market > Studies Purchasing, Expediting and I nonoptmn Inspection Valuations placed in was Rates Financing Stock Transfer, Proxy Gas Operations Taxes . . . system, Western Union's use by two major railroads Solicitation handling of Pullman and reserved coach tickets main ticket offices to railroad stations. Through the use of Ticketfax, railroad passengers receive tickets immediately at the counter, even though the main ticket Engineering office is miles away. Western Union's revenues from the leasing of private telegraph networks to industry and government have grown from $6,200,000 in 1948 to a current annual rate of $30,000,000. New private wire networks were leased — Consulting and Design Engineering Reports to support financing . in 1955 to firms in the trucking, aviation, airline, railroad, paper, aluminum, fruit and vegetable, oil and other in¬ dustries, while many other systems already in operation were Insurance Services Employee Relations Another electronic facsimile the 4.' being leased ultra-modern systems provide fast and eificient "picture" communications between scattered departments, offices for . . . Depreciation Studies Facsimile systems, known as and of Desk-Fax, businessmen send and receive their a over ' 5 benefit from help more facsimile the More than 25,000 firms have ' -J" . company. additional 1,000,000 shares were -i in¬ . . THEN YOU programs MAY PROFIT FROM OUR EXPERIENCE AS expanded. The rapidly growing use by industry of integrated data processing to meet the needs for up-to-the-minute sales, production, payroll and other control data is a jnajor factor in increasing the demand for Western Union's specially-engineered private telegraph systems. A 12,000mile network, the first system specifically engineered for data transmission, is now being installed for Sylvania Electric Products, Inc. and will link their offices plants in 51 cities with and giant electronic brain in Syl- a vania's data processing center at Camillus, N. Y. A 10,000-mile transcontinental network being installed for E. F. Hutton includes & many Company is competely automatic radically new features requirements of brokerage firms. to meet and specific Commonwealth Services, Inc. 300 WASHINGTON, D. PARK C. AVENUE, NEW YORK 22, N. Y. HOUSTON, TEX. JACKSON, MICH. #AArt\ ACI 1 v 104 (364) Continued sustain in jrom page 103 the over-all rate of production for the industry 1956. to the industry's profit making po¬ tentials, of course, rests in an increase in the price of gold commensurate with the increase in the uncontrol¬ lable costs incurred in producing it. Pending this event, the managers of the industry can only scan every item of controllable costs and squeeze the fat out of it. Incident to this process is the introduction of more and more mechanization which has, and continues, to increase the production per man shift. Of necessity, there are limits for the nature of a vein mining operatic does not lend itself to automation as it is known in the mass production industries. On the matter of the price of gold, the United States Treasury continues to resist the demands of its cowhich this process can go, members in the International Monetary Fund for a higher price. At the September meeting Great Britain at last joined other Commonwealth members in support¬ ing the agument that a higher price for gold is needed £o as to increase the value of gold reserves of the central governments of the world. The South African represen¬ tative has long pointed out that the gold reserves of the free world are insufficient to finance a volume of trade that is today some 65% larger in volume than before the war and 400% greater in value expressed in depreciated currencies experience in the year and declined now dollar reserves from $2,760,000,000 to $2,120,000,000, 23% below the year's opening level. Opposition in the United States to a rise in the price stems from a belief that such a move would only add to the inflationary fuel and counteract the efforts of the is produced. where it ment in employment" in the United States, could well to in set rise in the price of for reserve the forces motion that would gold, which metal still the world's lead serves currencies and to as a the L. of crude and products. industry will continue to strive to become efficient in of source providing the most effective for the development of and improvement-in entered schedules 1955 under a the year of heavier inventories year progressed, the in our industry, brought between better a As we enter the New Year, the feeling is general that we may rea¬ sonably look forward to a somewhat reduced rate of increase approximating 4%. geared to a The in demand industry is bf capital ex¬ penditures of similar proportions to that of the past year. In this pro¬ gram emphasis will likely continue to program be placed upon exploration production of crude oil and for and fa¬ cilities for increased manufacture of Milligan higher quality efficient refining. In spite of the very gasoline IION. JAMES The and more programs over been pressing search. Prices for crude and products the present costs of exploration and de¬ velopment and of the higher costs for expanding octane numbers in gasoline, as well as for wages generally other attendant costs. year that Experience over many years The last general increase in crude oil prices occurred about 30 months ago. In spite of increased costs in the interim, the attendant increase in products prices has been largely cancelled. The artificial situation of excess capacities in the industry at the request of government defense purposes continues to carry its over-burden for The pressure. retail marketing segment |has been almost constantly beset with regional price wars. Seem¬ ingly some of these disturbances have resulted from unreasonable relationships in the price structures in some areas. Courage is called for in dealing with the situations of maladjustment. v The problem of imports continues with The heavier impact rests producers. We recognize producers and the need if well as in dealing of the of all will fully the expect further solid gains. ■ ■ '» ■ * v • * .* * ' .. -1** ... • •* * / . * —. / »'. • GEORGE L. MORRISON - > President and Chairman of the Board General Baking Company The Fields Are Ripe The overall . . - ' . picture of the year 1956 is justifiably opti¬ mistic. The initial shocks and apprehensions that came with the adjustment to the peacetime economy have been absorbed in a healthy manner and have expressed them¬ selves in a continuous ' upswing in the purchasing confidence. \ phenomenal rise in the national . consumer's A economy continues in spite of the in¬ termittent expressions of alarm from sources who do not seem to under¬ stand that the very structure of our country and the fundamental princi¬ ples on which it was founded, if left to grow, cannot help but exceed the optimistic dreams of even the most least fearful economic forecasters. This rountrv was made for bigness and widely distributed bounty and a higher standard of living for every¬ The one. is consumer merely ex-, pressing his faith in his right to these things by buying more of everything, ueorge L. Morrison creating in the economic cycle a condition calling employment and overall expansion of in¬ continue clear I to of grow, and hazard of the believe the purchasing power of families will keep pace. American the on rise an baked goods, thereby placing the responsi¬ the baker not only to intensify his competitive on on efforts within his own industry, but to meet the direct competition of manufacturers whose products are absorb¬ ing a portion of the market usually belonging to the nation is not only improving day-to-day standards of living but building for the future. In¬ is we are aware of the fact that increase in the consumption of food prod¬ ucts, the baker must be extremely alert if he is to obtain a greater share of the increased market in order to show bility baked goods manufacturer. In the case of General also demand industry, although the increase in population and national income guarantees inroads shall— we dustrial activity. In the baking profit proportionate to the overall consumption. A wid¬ ening variety of food products distributed by those out¬ side the baking industry, continues to make direct signs that workers' many steer we to Baking Company we are prepared. peaks while construction outlays already underway or planned for the in new the the domestic of the problems of some for upon a reasonable foreign the foundations of problem their and own others. to be ever prosperity as The industry continues to live under the cloud Federal regulation of the production of natural of gas. We believe the decision of the Supreme Court in the Phillips case is contrary to the expressed will of the Congress when it enacted the Natural Gas Act. There is no monopoly in the production of natural gas, as there necessarily is in the distribution of gas and'electricity im the public interest. Consequently no public regulation is indicated or desirable in the common good. Already surging economy abounding in opti¬ mism, the'greatest danger is to ride with the tide, accept¬ ing as a symbol of success the normal volume increase expected to result are greatest construction year in James P. Mitchell income for workers are important wage increases already At least two and one-half million workers are covered by agreements which specify substantial wage increases to go into effect in 1956. In agreed to. the effect of tiated mediately amounts is the addition, the many wage last year will spread increases that nego¬ affected by these increases, although the certainly vary. Another important factor $1,000 minimum wage that will lift some two million workers on to more a equitable wage level. minimum becomes effective new were through industries not im¬ will new on The March 1. It would, of course, be unrealistic to expect the sharp percentage gains of 1855 to be repeated in 1956. This •; is because so many of our key industries are now vir¬ tually at capacity. In addition, some (skill shortages are beginning to appear. Rather, I look forward to a con¬ solidation of strength and a steady, sure growth based record population growth and an ever higher and widely based standard of living. Many industries shortages this year—not only steel but also into ran such diverse enterprises as building materials and paper. Those shortages highlight only some of our needs. We need more schools, more and chasing which result when expand the real we understanding. bargaining this fair I am process it of success way of o.ur, improving undergo will has this many remain become. 1955 the were the more while at the same time developing existing through intensified sales efforts and the intro¬ duction of related food products. The burdens imposed the bakers of increasing pro¬ are made more complex by having comparatively established price levels. But, in my estimation, American ingenuity, coupled with con¬ stant analysis and research, plus the major factor of duction faith, appeal to Management technology, that so power to enter an supported by characterized hallmark of Because by that of era the can overcome even The fields of both cut for ourselves J. President, coming year responsibility a D in the more and can These economic groups can be seen more Effective steps can gains. The clearly in a The areas of Department year of substantial labor job discrimination advances in of workmen's to will business trial will As is world who given such time such as now. the efforts J. D. A. Morrow unemployment measures security and confidence of workers. . our excellent Minerals modern and indus¬ growth. The that bolster produce their own Consequently, all over the the search for minerals of all is increasing. Manufacturers this market, therefore, serve look for active business in this field. Coal mining appears to have started a new and con¬ tinuing cycle of growth. Bituminous coal production in the United States in 1954 was 392,000,000 tons. This will probably to be the lowest annual output of produced by this country in the fore¬ seeable future. Output for 1955 is unofficially estimated at close to 470,000,000 tons. Joy's' market research stud¬ ies indicate that output in 1960 will reach 580,000,000 turn tons out coal and, by 1970, climb to 780,000,000. This growth rapidly expanding re¬ quirements in the electric power industry, on increase in steel production, on the shift by aluminum producers may in kinds, and toward further compensation, 1956. need first to con¬ rehabilitate the remaining insurance, social security and other civilization kinds of be its basis of minerals. a of bend have they start to develop their own economies, they are forced to the and problems thus should throughout .local that one the are we surplus, toward the elimination all Company Nearly all the extractive mineral industries bituminous of Labor to Nothing said here will apply to this latter phase of Joy's look ahead. i peace, be taken to help them share in the toward helping us backward countries realize this truth. general abundance. this to Joy Manufacturing Company's markets. The other por¬ tion of our business represents sales to manufacturers and industries other than mining. labor problems of those who have not thus far shared general up primarily to the mining industries. industries represent something more than half of freb society. promises to be attention ripe and it is MORROW A. can tinuing growth, to the are Manufacturing Joy will be able to rise. industry and labor in the these barriers. abundant share. an productive labor-management of costs opportunity reason and strength of the economy sense on distribution and improve¬ this respect, I want to reaffirm my belief that about era markets, markets will divide equitably the increasing fruits capacity and purchasing In in order to assure more rapid indentification at the point of sale and greater sales results from our general advertising. We continue to develop and improve prod¬ ucts and intend to expand into comparatively untouched This article refers fully confident that the collective will and year play in are planned for ourselves a completely new and thoroughly integrated advertising and promotional program, which includes a complete redesign of our whole package line, of the American family. power Important in the economic and every pur¬ great number of collective bargaining agreements, many quite large, that were negotiated with dispatch and ments result. The modern procedure is to fight competitive weapon and application of re¬ search findings in order to gain the greatest possible share. With these facts in mind, we have been continu¬ ouslystudying consumer habits and examining the con¬ stant growth of outlets for our products. We have with highways, more railroad cars shopping centers to catalogue but a few of more the needs a which would history. Among the forces behind increased relationship states¬ with year We feel that in our increased imports. imports. However, there is placed added responsibilities upon importing companies to improve their qualities of mindful are income an even in the balance between domestic production and We do not favor governmental regulations of manship I economy to make favorable for exploration places in¬ creased emphasis upon the need for the much attacked depletion allowance in the tax structure. areas MITCHELL highs after strong so upon vanishing P. is starting with employment and income a year of very sharp gains. The demand for the goods and services produced by our unprecedented number of employed workers is still new at. record more severity. .i. for increased the of .* thus Secretary of Labor '-ri disappointing in the rate of discovery and the greatly increased costs of finding oil. Drilling bits are reaching to lower and lower horizons in heavy drilling years, the results have in standards of living— our Our adjustment supply and demand. -and nation's our the basis for the strength of our great land. vestment experienced over As the past about not reflect more mobile and power resources is increasing tempo of industry gener¬ ally, and more Icareful refining ' . do ;; new Industry sobering influence of having slackening demand and carried the ever gas , The credit. MILLIGAN President, The Pure Oil Company Petroleum . displace¬ a according to surveys exist essentially in 20% of the highways, largely the approaches to urban areas. i;This problem can well be solved by the states under favorable federal coordination. its R. also result can prices received for natural gas at the wellhead to the prices paid by the consumers. The long-time regulated public utilities receive 90% of the prices paid by the consumer, only 10% going to the producers. The petroleum industry has a great interest in the. highway problem. It looks for an early solution to the; problem of eliminating the bottlenecks of traffic, which inflation—and "full There The petroleum industry can rest its case the facts of reasonableness in the relationship of upon of L. :**. . „ available. is There R. ' industry which would tend to locate where Treasury and the Federal Reserve Board to put a lid on the present boom. However, a sustained dip in the vol¬ ume of free world trade, or the nonexistence of a state The * - enactment of the Harris Bill by the Senate, as passed by the House, can well result in curtailment of supply and a trend toward intrastate use of natural gas in circulation. Perhaps England's change the light of their own 1955 when the sterling areas' gold basic > Commercial and Financial ChronicleThursday, January 19, 1956 the supply of natural gas failed to increase during this period of uncertainty. Thousands of consumers are call¬ ing for gas. Short-term objectives of those opposed to in attitude is understandable in serve • * . the The ultimate key to •. * v The coal consumption to coal a5 a primary is based source on of power for their future Continued on page 106 Volume 183 Number 5460... ■ - *♦ Tfye Commercial and Financial Chronicle 1% r- v i-j--.** .<; (365) . relying upon advertising as a sell- those for tool—we have done reason- hopes. ' ably well. Now:-may I point to_ Giving Them Hell, Again (forcing farmers to sell out) is part of the plan of the Eisenhower Administration. It is out of sympathy (with the needs of agriculture;!j' ' ''They love International Harvester and General Motors,- but they "are rather .cool ■■■"''; ! ; r we Miti "to the old dirt the Administration Eisenhower the .#• of condition would they the have , * some¬ whatever Truman think, for know, no of program either able he kept within the of bounds to meet tM_ f - the,/ company continues; to the marketing depgrthient JgjCg^^^Ses subdivided. The advertising der the Th#i of ^t^lvof^marketS? b$ off ^equate adequate short ncrsnnncl market^ marketing ^springs up; the sale's existence; a manager comes into marketing, research staff is' d^veloPe<*- Frequently these various subdivisions spring up without sufficient thought as to their fr- tegratiqn. What the key executives g^^%3^n^^.'^'eye^coap«hy nee&tft St L the^Lst thl hrm room be of nut orean- ?e?v time to «nte.' ls to sit. doWn and carefully study their marketing organization. them 01 tnem* Clearly, there is of so aet the can . success out their They heed to. sort major and minor it. all of years, know For lived us was fool's a to fact in me in "get to This was most a brought forceful when I was address the years ago Toronto with away to ing down the street, I noticed a sign in a second-hand furniture store the which ond-hand read: "We furniture; buy sec- sell rare we antiques." But, and is at today this end. an fool's We have the point where, in competition in the of these is that there are few oversees both production and yet I could give you example marketing problems. Incidentally, after example of American firms he also handles all matters of fi- jn which a single marketing execnance, personnel, and whatnot. utive will have as many as 20 Gradually the company grows. As people trying to report to him. k does, the founder may pick a And in this connection I use member of his staff to serve as "trying" advisedly. an assistant to keep his eye on Tbe otber rule concerns ™ reached fields, just years ahead will be at ah all-time high. jrom Obviously, 14 page the of scope training for marketing personnel will vary widely from company to company. The Marketing and with middlemen their uses with eonsumers their availabil- (2) of a the expansion It assists in market; (3) desired by have few in outlets through making it ... ,, , . J 1 prepares trie way tor t e salesman through prospects with company and the acquainting the of name tne -merits oi a product; (5) It informs potential customof new who as highly competitive market. At the other extreme are the complex marketing problems of an organization such as General Elec- result of foregoing trie, with its developments and new continuously for uged a customers product which is want, designed, and constructed, and which is sold through adequate trade channels. On its well own priced, part, advertising will not con- such problems, it needs a highly trained m a r k e t i n g force. But whether a compaay Rices a relatively simple marketing problem or those that are highly complex, its training for its marketing per- sonnel applications of existing products, as in the case of major plant gram Each company needs to decide: equipment; fully planned in cstslogs where used—with represen- 3re STATEMENT OF CONDITION December 31,1955 expectations are guilty of wishful of which go into consumer goods thinking. Advertising is but one markets and some into producer tribute its share (6) It affords the seller formerly Modern Industrial Bank products, some many Company of New York a A the the Trust problems faced great in¬ a a/id the relatively are simple marketing short period. a have extreme factor in a successful selling pro- goods markets, and with its many gram. It gives best results when channels of distribution. To meet easier for dealers to sell' T. sales one by the grey goods mill selling in customer®. many anticipated advertising for Those It helps to obtain desirable dealer ers Revolution crease ity; At saler, tp the sales proof the manufacturer, wholeretailer unless it is or care- advance, proper appeals are selected and Prc~ sentea, t/ie ri^nt type of medi3 differs only. degree in RESOURCES Cash /ts (2) thev How much of this training 1,305,716^1 52,873,356.43 Loans and Discounts 132,359.64 Accrued Interest Receivable Customers' Liability for Letters Credit and of 323,803.56 Acceptances 244,751.39 - ■ tation not even when the salesman is of course, should result in increased sales and profits. present. All these uses, are used, and its cost is not sive. lected that it channel of could distribuUon help sell a or and comnanv Some Failures in Meeting the have Revolution We of have the ing areas business has with the Market- In Revolution. — these four recognizing the customer point-of view product * L the at what they should time they join the emphasizing . . Z mar- Once been this training developed, assigned to it needs someone sufficient has program to with responsibility and authority to put it into effect. And periodic check-ups Liability for Letters of Credit be both finally, struction, overpriced, or not even nificance of product planning, and and 323,803.56 Acceptances Reserved for Taxes and Interest 414,190.59 Other Liabilities 398,647.75 Capital Funds: $2,062,050.00 Capital Stock needed to see that the results are of unsatisfactory 875,132.54 Unearned Discount keting research, stressing the sig- was $ 90,581,971.72 Deposits discussing four adjustments made to keep up and firm. been LIABILITIES with the difference between what they need Challenge of the Marketing con- which $100,227,457.14 * (3) How to provide their people great advertising pensive advertising campaign might make up for a poorly se¬ {he < So is the reliance upon today that I would worn you that some users have expected far too much from it. They have assumed that an ex¬ exces- 817,002.48 Other Assets ioininfi before hrivp 22,486,412.87 Other Bonds and Securities Furniture, Fixtures, and Improvements people need. should $ 22,044,059.96 Hand and Due from Banks on U.S. Government Securities n\ How much marketing train- ing are 3,750,000.00 Income Debentures Surplus and Undivided Profits 1,739,233.88 .. 82,427.10 Reserves " 7,633,710.98 IN OUR 88th year ■■ v"-7. ' * assets just under • . Offices ^ MANHATTAN 116 Fifth Avenue 528 Broadway • $500,000,000 $100,227,457.14 */('l :7">' .'r • 1400 Broadway 318 Grand Street BRONX 332 East 149th Street BROOKLYN 1574 Pitkin Avenue *815 Broadway 781 Eastern T^EAST NEW YORKNSAVI/^GS E^ank FEDERAL DEPOSIT INSURANCE CORPORATION Parkway QUEENS 99-01 Queens Boulevard THKEE OFFICES--ALL IN BROOKLYN MEMBER the the marketing end of the business. ation of authnritv Ti still AU t0° often k happens that this delegation of authority. It is still assignment falls to a staff mem- a trait of all too hiany of us that her who, although he is a fine we simply refuse to delegate to salesman, lacks the abilities of a rwUnnorl inv good organizer and administrator. Continued on page 107 paradise many men ?r™s _a new company. Cash is jn this world who should have hmited, and staff is small. The more than five to eight other man establishing the company people reporting directly to them. , a Canadian Fpt.ail Federation. Walk- the amenities. Continued mar- no 'one Some enterprising individual accentuated II1 and the' boom now several here We do truth been followed literally way however, that discussions of these matters should of murder." admiration have we failure ^he MarkeUng Revo* ^ Lowln^lmi^tahce paradise. It was a period of limited competition in whicn we were home farm the which number ❖ the Eisenhower Administration. or has War World in what We They have been following policy of driving farm prices down." —Harry S. Truman. readers well this person m personnel years blame lies nowhere else. our a by "The present mess in agriculture is clearly attrib¬ to the Eisenhower Administration. The As not As , utable deliberate company best keting functions and to see that any company—or for that matter, way to organize a marketing de- their marketing department is so any college, any church, or any partment, but I think it is signifi- organized that their major margovernment. Despite this fact, all cant to note that all too many keting functions receive due attoo many companies of the pres- marketing departments have ex- tention. ent day are using marketing per- panded without sufficient attenin a study of marketing sonnel which is poorly trained. tion having been given to the way organization the executives of Of course, I am well aware that "he parts fit together. Air too company should keep in this lack of capable marketing' often this has been the pattern: mind two simple rules. The first ... a is _ ma be put may important factor in the "Today, the prosperity of our agriculture is in danger, and the welfare of our family farms is in danger, too. "The worst is yet to come. Harry S. Truman ■^Because, this year support prices are going to slide even farther down Benson's sliding scale, and the farmers are going to slide right into the abyss of bankruptcy. ❖ the grow, of new to whom I need to sell the proposition that personnel is the most ❖ * nSS challenge lution the frontier—failed to meet tne chal- there, thing about it long before this. * reach way!.« The-Marketing Kevolution has caught many 'companies without adequately trained marketing personnel. I am sure that farmer, done "to to lenge^f the revolution in market- If ^/ . tailed this ?had been really concerned about • * . farmer.,.. nave ing.-Our first failure »• 1 4 which ing "That • lp5 ; -V"' ? Member Federal Deposit Insurance \ Corporation 106 (366) The Commercial and Financial Chronicle Continued from possible. Recently we have completed extensive territory analyses that provided the basis for expansion of sales 104 page plants instead of hydro-electric energy, on tonnages of coal in connection with atomic duction, and on increasing lor American coal. of large use energy territories. pro¬ The "Western Europe is short particularly of metallurgical coal. in these Many deposits of such coal have been mined until they C.G.MORTIMER have reached the stage of declining produc¬ According to Western European steel producers, they may well be increasingly dependent on imports of high grade metallurgical coal from America for the indefinite future. The productivity of American coal mines has made remarkable gains in recent years. This now tion. results from President, General Foods Corporation There for opportunity to use newly developed machines of greater productivity. In this respect American coal min¬ ing is far beyond anything in Western Europe, but Aus¬ tralian and South African producers using American abandoned and worked to the coal provide and own The mines. out this that This ^must be done country will require for foreign needs. growth in the mining of metallic metallic minerals is assured for the and non- until 1970. ores period The coming year appears to be one of definite prosperity for the metal mining industries, reflecting the demand am no economist, experience in thirty-odd of food processing and marketing have confirmed me belief a value more products people In convenience If increased to our consumption is prosperity, and then not in the farmer's more effort will be made their usage Other to the obtain estimated 50% an additional increase in by 1970. metals such uranium, thorium, zirconium, and lithium; to- name a few, whose role in increasing nuclear energy developments has created active demand, face the immediate future in short supply. Theijr rapidly expanding use offers broader horizons for the sale of mining and refining equipment designed to extract these metals. Light structural metals, such as aluminum, magnesium, and titanium, are finding greater and greater places in this nation's economy. On as the whole, therefore, perous year industries 1956 bids fair to be for the metallic and for those a non-metallic and manufacturers who pros¬ mining their are chief suppliers. ROBERT industry depends market we convenience signed or H. MORSE, Jr. It is This widely recognized that the rapid increase one of the most important factors in business outlook, but there are comparable significance. In nearly every phase of industry there is an urgent need to adopt imothers of prpved processes, and to install mod¬ machinery and equipment. Ad-V ern in vances science have shown more and the better and way engineering to turn - products lower at Vigorous competition makes imperative that the new ideas be accepted. The alternative is to risk survival. Still another 'major factor that makes the outlook favorable for the makers of capital goods, and there¬ fore for Fairbanks, Morse & Co., is Robert H. Morse, Jr. the continuous uptrend in wage competitive conditions, increased costs cannot always be passed on to the buyer in the form of higher prices but must be absorbed and offset by the use all the - and better machinery and equipment. impact of both population growth and industrial progress is illustrated by the demand for pumps. Cities more this needs to It of cities grow, who serve cost. is each carried pumping systems are needed to materials. The scales are Our of scales ranges from small bench scales with a track tionary income to buy things beyond mere food, cloth¬ ing, and shelter — things that add up to better living standards; To. the grocery business, with its current an¬ nual volume of $36 in sales billion, the predicted 25% increase by 1960 would mean a chance to add $9 billion to its volume. The farm diesel, and it has taken applications. tractor, for example, has over The in countless diesel is gone stationary and assured a secure place in industry for many years to come. •Fairbanks, Morse & Co. has expanded its manufactur¬ ing capacity by 40% in the last three years in prepara¬ opportunities have that plainly lie ahead. We also brought every other phase of the company's operations, such as accounting, price controls, and other non-manufacturing activities, to the highest efficiency a to those who would spur hesitate, look backward, and bemoan the. fact that times are no longer what they used to be. We need willingness change. The "good old days" were really pretty drab compared to what's coming. to I believe there is whose work has a great new ahead for all of era helped to make America the us world's best-fed nation. WM. C. MULLENDORE redistributing Product level devices. time. The big bubble, which in 1955 was blown on top of the pre-existing inflation boom, was the most forced and synthetic of all the postwar years. It is now generally conceded that 1955 another in was the series of "boom" years since 1945. This word "boom" was originally, created and used to describe the Mississippi River when it was "ris¬ ing rapidly and overflowing its banks." Since popular use similar business then, it has as term a condition come into descriptive of in the of area activity. When the volume activity rises rapidly and of business overflows Just an we as in normal or "boom." a short booms power (a "rain on by concen¬ period of time, result from of checks") the market in so ab¬ an a falling concen¬ relatively short, period of time. The post-World War II Boom will | of on artificially stimulating temporary larger the nearly equalitarian thus has been raised- more a consumption and other history as the "Consumer-Goods" and "ManagedMoney" Boom. Consumer debt, which was generally considered to have reached too high levels in 1941, was reduced during the war, but has increased by leaps and bounds to astronomical levels since the and intermediate-term debt has war. Short-term multiplied sixfold and mortgage debt has risen from $37 billion to $88 billion since World War II.. And in 1955, consumer debt (80-90% of it installment debt) rose by another nonfarm to $36 billion, and mortgage debt by $13 Fourteen billion dollars automobiles. of installment debt is inflationary- Just mains true that what goes up, abnormally, must come down, despite the insistently wishful reliance on a "new era" with its built-in stabilizers. CLARENCE J. MYERS President, New York Life Insurance Although final figures for 1955 estimates indicate billion. owed that are records new Company not yet were available, in set all major fields. The total of ordinary, group and industrial insurance in force reached $388 billion at the year-end, an increase of 11% over 1954 and 150% II. since the Life close of World War insurance written by U. S. companies climbed to $55x/2 billion. The assets by of the industry increased record $6.3 billion to bring the total to $90.8 billion at the end of a the year. The accomplishments of 1955 con¬ firm our confidence in the future of U. that S. life insurance. We believe the industry will continue to participate in the broad-economic advance of the both in nation, and will volume afforded its in and the policyowners. look ahead, grow services Let us Clarence J. and Myers attempt industry will be a decade hence, at the end of 1965. Since the turn of the century, life insurance in force has grown, on th& average and over the long pull, at a rate of better than 7% per annum, which means that the protection pro¬ vided policyholders has more than doubled to project where the every 10 years. Barring wars and major recessions, the total of life insurance in force should approach $800 billion by the end of 1965, and the assets of the As a matter of industry should fact, these projections may be much too conservative in view of recent trends of the industry. growth Moreover, the nation is still judge by any reasonable stand¬ grossly underinsured to ard, so that there is much room for future growth. In 1955 the average U. S. family carried only enough insur¬ to continue its income for one year and five months. If disposable personal income continues to grow as in the ance past, our 1965 projection of $800 billion of insurance in force would still provide protection of only two years' annual income. We are therefore about the We are understandably bullish long-run outlook for the life insurance also optimistic about the industry. immediate outlook for 1956, but our optimism is tempered somewhat by the extremely rapid pace of the recent expansion. Busi¬ ness generally there are promises to be very good in 1956, but possible weak spots in the automobile industry, in residential on the construction, and in farm income. There hand, many elements of exceptional other strength. These include—to mention only a few—the high and rising level of consumer income and expendi¬ tures, the recent stabilization of Federal expenditures, the enlarged budgets of business for plant and equip¬ ment, and the probable increase in expenditures of state and local governments for schools, highways and other public works. Despite the various economic cross cur¬ rents, 1956 should be another excellent year, although probably be known in 20% boom, a ahead, however, this year or next, there be grave danger that the controls will slip, the brakes will no longer hold, and the fundamental law of balance will again have to be dealt witlb. Yes, it re¬ are, caused are normally high volume of purchasing into and creating a demand or have, river floods a business trated, regular abnormally high rainfall trated Wm. C. Mullendoro its of to seems reach $180 billion. Chairman, Southern California Edison Company dial units to railroad year just ended. The diesel engine, of course, has a bright prospect for the year ahead. The success of the diesel in the railroad field has tended to obscure the wide gains it has made and The therefore This opportunity should be an* in¬ complete line of 300 tons that can be measured and recorded whether the car is stationary or in motion. The demand for scales in 1956 and beyond should continue the gains made in the mo¬ They make jobs which they build new markets or thus adding to business volume; and they create capital and keep it in motion— turning over. In this growing, creative economy the American people, according to the economists, are going to have more money to spend on more things they want—more discre¬ move capacity a consequences to hurry "progress" by But it adds also our economy; frequently own collateral many basis. increment of value old ones, channels, tegral element in automation. are which of three important ends: of today's high speed, automatic processes, providing accurate and automatic measure¬ the concept delivered, their In many scales are for consumers. livehood are in effect "middle people." While motions of all these "middle people" add to the cost of the products as finished and a tion de¬ products and their earn a the increased volume of sewage in systems designed for lesser loads. Pumps are being used increasingly also in various industrial applications to move gases, fluids and solids. mobile art, be must this fact that is so often overlooked by critics harp on the "high cost of distribution," and level pot shots at the "middleman." Indeed, it seems to have escaped many of us that today the majority of people to the surface. in other fields. thinking, who faced with a problem in providing water for growing populations and the heavy demands for water by indus¬ try. Everywhere the underground water levels are drop¬ ping, and it is necessary to drill deeper and deeper into the earth and use more powerful pumps to bring water of Mortimer creative a that operations, be stressed—its "borrowing con¬ amply justified by excessive National is are ments food consumer - stream by is to the consumer. Under The As to broad a G. our has become super-additive almost as: through "selective credit control" start must necessarily adds its increment of —and out costs. it of consumer into service through help to support is the rates. Charles fields, but in the consumer's kitchen. the long" There Gross distribution, to satisfy today's demanding tions The needs of America for hew capital equipment are population built We future" That is, the additional purchasing power which flooded into the market from the proceeds of the increase in consumer and home-mortgage debt caused a still further rapid rise and overflow of business volume in the latest of the Managed-Money Boom years. This flood crest must recede, the flow of commerce must return to its normal channel, and the overdraft upon future earnings power will have to be made good by a painful period of subsidence, probably to a period below the normal level for "too production, how effectively on the this evidence. has tried a in the food products. our Serving the modern with broaden in success from Reserve productive our We all the President, Fairbanks, Morse & Co. enormous. our demand sumer Federal a drove have been on a big and prolonged spree. The fundamental principle that a period of excess calls for a period of adjustment or restoration of balance, will in¬ evitably assert itself. The "Welfare State" experiment key parallel a by limits" pression." help us higher living standards. One authority has labeled this "con¬ sumerism," and, for my money, it is the only suitable "ism" for our coun¬ try and our people. ever truth is that supplies needed to meet buy them. additional jobs brought and the addi¬ tional wealth distributed by the pub¬ lic demand, for better living achieve unsustainable upon continuance of the needed to words, the into being to living standards built up in reliance rapid rise; high and rigid wage levels, tax and other cost levels and hence, of "break¬ even" levels; and, worst of all, there ensues the era of unsettlement, discontent, and disrupted human relations which inevitably flow from a period of downward read¬ justment—sometimes called by the naughty word "de¬ the buy, the American helping create the pur¬ for iron, copper, lead, zinc, manganese, molybdenum, chromium, nickel, vanadium, antimony, and others. Many of these metals are in short supply today and more in Thursday, January 19, 1956 The conclusion recently stated official that in 1955 "we such they power other that, in demanding and are chasing methods and equipment, are matching our performance. Competent authorities estimate that in the next 10 years approximately $1,500,000,000 additional capital must be invested in coal lands, in new mines and under¬ ground equipment, and in their surface plants to replace the busi¬ on Although I years combination of excellent management and a great dynamic forces at work are front. ness the its considerable very volved . Bank capacity expenditures and efforts in¬ developments are an accurate measure of our appraisal of the business outlook not just for 1956 but for well beyond this new and challenging year. demand in Western Europe . . perhaps not quite so exuberant as 1955. Life insurance sales depend upon many factors, but in peacetime are rather closely related to the level of dis¬ posable very personal large and another income. is still -Since growing, disposable we expect income 1956 to is be banner year for the industry. Life insurance purchases should exceed the record $55V2 billion set in 1955, and the total of life insurance in force at the end of the year should reach about $425 billion. The particu¬ lar lines of business to be favored in 1956 will probably follow patterns established in the postwar period. In the on Continued on page 108 Volume 183 Number 5460 The Commercial and Financial Chronicle ... (367) 107 -w Continued from their 105 page The Marketing ty. Revolution assistants the our to need go to ask them we is of As only in that free their speech, carry. and I have you Marketing Men: .So much for the failure of many catch with up the Marketing Revolution. In con¬ cluding Liese remarks, may I very briefly suggest that those of us engaged in marketing need to give recognition to a final pair of ob¬ servations. ence auto- as retirement amount instruments, radio communiand navigation devices during cation in . with its loss evitable. As of freedom we in¬ is about a our living, go may due Dec. 1, 1970 (convertible through Nov. 30, 1965). The de¬ bentures this debentures goal petitive us of maintaining economy. Let a no com¬ one of mately 3.98% to maturity. is and young women the rights and free to pass on to young men of the obligations future of a society. thereafter through at $12.50 per 1980 Nov. of order to position better for to for and its customers. expects to other 30, K1965 share. The 7 1 pur- . by issue an additional $150,- . , „ ** n 11 r> With McDonald, LvanS - (Special to the financial chronicle) KANSAS Armo CITY, , • Mo.—Fred ... en^rout is w ^ J. ij c onald, amongh.EVans & Company, 1009 Baltimore and Mr. Armentrout was formerly with Prugh, Combest & ac- counts receivable. precision equipment for aircraft sufficlent .. principal amount annually. and company requirements 1970 of the retire through the may . things, to finance increased Avenue. inventory j , sinking fund projects these funds, use period June company place it in a\ accept larger new the ,. working corporate orders and undertake The company is a manufacturer - available in poses into stock at $10 per share to common be capital and other The convertible are forget that the greatest obliga¬ and including Nov. 30, tion will are priced at 103%, plus interest, to yield approxi¬ accrued principal annually June 1, 1961 maturity, and, at its option, the Monica, Calif.; • Grand Mich.; and Elyria, Ohio, company's general funds $150,000 debentures retire 50% Santa the of of through electro-mechanical equipment and aircraft pumps. Plants are located 4%% Debentures im¬ guided missiles, such matic flight controls, flight refer- Smith, Barney & Co., on Jan. 16, portant job to do. We need to Rapids, offered do our part to make a $3,000,000 of Lear, Inc. competitive Proceeds from the sale of 41/4% subordinated debentures, the debentures will be added to economy work. If we fail, statism daily jobs of making to an in each and every one of us realize that we are, contributing toward Two Observations for businesses exist. interested and Smith, Barney Group Offers Lear, Inc. competitive a men can individuals marketing, authority which along with the responsibility which It economy - they freedom freedom of worship, their freedom from fear for their personal safe¬ Land and prior thereto with Mc- Sinking fund provisions require Donald & Co. First, while marketing is grow¬ ing in importance and will conr THE tinue to grow, it is but one factor in the success of any company. FROM Just STUDEBAKER because we people—and nition marketing are that greater unit.j OF CRAFTSMANSHIP v recog¬ is being given to what we do—let's net get too high-hat. Let's not forget that what the marketing department does need is to be integrated with what goes on in the production department, in finance, in personnel. The en¬ tire organization must work as a • HERITAGE AND PACKARD COMES ENGINEERING •K - • a matter of fact, unless there this careful integration, 4'ie As is marketing asked the to best -cannot—continue* indefinitely sell * department may be the impossible. Even marketing department do to poorly engineered product. a Neither it can to hold be together counted upon poorly finance! a companyr . Marketing is but one factor in a company's success. As the final a the saved to seems which I have think is r\i ew important one I have today. It is this: It mentioned must observation, I cne most that me marketing me i recognize the important part have to play in the main¬ of a free private economy they tenance in yovr country and mine. In the main, both in the United States and grown great gives Canada, on which By taking the turning him free, we have secured high per capita productions. This high per capita and production capita supports high a consumption—a level nations larly which is envy cf those behind the Iron In the United States, for Curtain. example, with less than 7% of the world's population, 50% the Gf support world's than more produce we output; half we of the college students in the world; three phones as In this per consump¬ the if times per as hundred cne we tele¬ many news and five automobiles times per Packard built and as of Now coming out of our on our placed we have who him in the ever IDEA?It is simply this: We believe that production lines without sacrificing craftsmanship new you can see Studebakers, the first a new v; the has under restrictions, of regulations eventually statism, and the that loss of of the on results statism those . . that be our Clippers, and Packards. Packard and lines found in deliberately de¬ cars new — a car . in results freedoms . . a cars, as it Was - thirty years!. Clipper deliberately de¬ signed to set new standards for medium-priced cars—with features In short, you'll see a the brilliant other car within price! destined to be choice in fine new no hundreds of dollars of its in¬ many marketing field. Experience individual . cars can born of THE BOLD NEW IDEA: cars America's first choice for have allowed to develop growth A ( NEW BOLD modern luxury countries what they are, have automobile capital. And today's everything Studebaker- IDEA—the idea back of Corporation is doing. ; abroad makes it crystal clear that in news NEW manj we individual creased the the as design and true pride of workmanship are not dead, but live, today, stronger than hundred one countries our this in the BOLD signed to upgrade America's idea of of which all of us!) THE goal must always be to build not the most cars but the best cars... that individuality Yet curing the last 50 years in made means of What is THE people. taken is people compared with the next highest nation, both exciting, changing land of ours there's nothing quite as spine-tingling to motorists (and that everywhere, and particu¬ of have * individual. individual tion 1 have we system a large amount of freedom a the to in array of new . . . a new designed to fire — a Studebaker deliberately set the low price car that field on outstyles, outper¬ forms, and outvalues any other in its price range! motorcars in every price class-cars built to highest standards of craftsmanship in the industry today-cars that are the embodi- mentofTHE BOLD NEW IDEA. which ycur people and mine have long cherished. There world, is no either country today or in in the years by, in which the state taken direction of its citizens' eco¬ nomic , STUDEBAKER • CLIPPER • PACKARD has gone away life from without these also same £^orie> card //n /rver+t- ^ taking citizens WHERE PRIDE OF WORKMANSHIP STILL- OOIVIES FIRST! 108 (368) The Commercial and Financial Chronicle Continued from page is fast becoming one of the country's great research 106 ters. last 10 years ordinary doubled, group ^ood increased insurance has credit that believe to reason fortyfold. over these undertook cen¬ pects for growth and prosperity bright are and Since commercial aviation got its start three decades problems have been numerous and complex. them, it appears, have been any more pressing or difficult than those which will confront the industry in 1956. But this is just another way of saying that, None of in 1956. ARTHUR J. NEUMARK JAMES J. Partner, H. Hentz & Co., New York City President, Studebaker-Packard Corporation President, Automobile Manufacturers Although optimism in generally high for Association is a ROBERT L. OARE there 1956 marked degree of caution in market prognos¬ very tications Again, the past year, the American people have baf¬ fled the economic seers by demanding more than the contrasted as with a year and ago well expected ment output of motor vehicles. According to the estimate, 1955 production will reach the record of 9,225,000, of which 7,975,- will 000 be this As passenger 003,056), variations theme, "The Saturation Point." 3 That theme is than the of J. million than unless cars could we We the now have than 61 my tion opin¬ J. • Nance - find fuel some million other The much a ments. The has out been around 50% which is sub-normal. Portland, The outlook for individual industries is mixed. Headed for seemingly less favorable volume and profits are Me., to cently estimated. Portland, Ore., one statistician Even when the forecasters of automobile re¬ registrations available data, they go far astray. For example, 1938, when there were just under 30 million motor vehicles registered, the Public Roads Adminis¬ late as as tration said it would be 1960 before we ing what would such had 38 million. automobile, the American peo¬ ple did not tolerate for long the age-old restriction of bad been and than more that pulling and hauling between legislators about "good roads" for •registrations demand put and had end to we more Commercial and than two million surfaced miles that aviation challenging So, when of "The new point," it is well to recall that automobile industry has always defied conventional praisal. even It has times many confounded the when they were optimistic. the the and are hilt. If the pace Donald mind the apply to contain :the delicate credit course and for icKfi 1956 would ie is a"d ness and <">'"• may in the Can to when between be in effect by stand not the the action of rank of one as the record have little immediate effect on the over-all should economic High employment and consumer income should be maintained in the year ahead. The large volume of automobile sales this past year brought with it a greatly expanded use of installment credit. vast the To extent the credit terms extended some amount the on of installment credit required to finance outpouring of new cars has been characterized by shorter down payments there has been ever, recent and months, and there longer maturities. evidence some be can of question no intentions of well-managed sales finance maintain their credit extension policies on The upward trend placed automobile level. in automobile sound basis. a time outstandings to the as companies to sales After credit How¬ tighter terms in at has not dangerous a all, automobile paper is still relatively short-term and the American public is completing con¬ tracts as scheduled with minimal loss to liquidation. organization is confident of its ability principles in 1956 and to main¬ position among the three largest independent automobile finance companies in the nation. of a its new now likely to seems of months rather of airlines are HOWARD P. PARSHALL President, Bank of There is a song about it). billion-dollar a commercial know same reassuring fact airlines of is the are Airlines—with — operating set is course, our 1, 1955, Northwest Orient Airlines' inter¬ operations have been conducted without sub¬ poses H. P. Parshall Are there — — then debt there is ap¬ our debt; and of All debts are our carrying legitimate having good desirable our debts for the on and economy. pur¬ extremely It is only when they become too large and un¬ manageable that they cause trouble. burdened with debt that both the husband and wife must very hard in order to keep their heads above John owner, operate without government subsidy support trans-Pacific and States-Alaska routes. Its domestic Press" and rial became the first United States years. prog¬ of the airline. Orient, It Hawaii, Alaska. to It renewal of its certificates to won Seattle-Anchorage was authorized to service between Chicago and New York, tween and Chicago around" service acquired put a of on delivery Detroit, between fleet in service getting on the provide as well shuttle and or New run; and, in inside be¬ It were addition to Douglas Hawaii. • other major airlines of the nation, Northwest capable and prominent newspaper among other papers, of the "Detroit Free a "The Chicago Daily News," wrote an edito¬ in which the title contained a wonderful year Happy Land. Now we come synonymous to the second of with Love our two words that is and Marriage, namely Taxes. country are very high and their distri¬ inequitable. Naturally, taxes have to be high Our taxes in this bution when idea is our of income national and municipal debts are high. The confiscating as high as 90% of an individual's is, in my opinion, absurd, and I believe dishonest. In other words, the many, because of their number, put their hands in the pockets of the few. It causes all sorts of Like this Knight, phrase, Danger Signals in this Debt Happy Land. I would like to repeat that one phrase and wish that you, the reader, would be impressed by it—This Debt direct as "turn¬ York. Constellations, which Orient more a Detroit Turbo the and and DC-6B's, it placed orders for more of this type and for Douglas DC-7C's. It stepped up flight frequencies both to the Orient and < Na¬ our now within the trouble range? Quite frankly, I know, but I suspect that we are. We have young married couples who have my sympathy. They are so editor, the velopments to the is credit we water. route rapidly There $275 billion debt business. air Northwest During 1955, various developments marked the in the importance and diversity of its industry. New York State Thruway has already brought many of do not Jan. ress government farm purpose on 1 very looking even municipal debt of cities and states— I 1956. with you not consumers' mortgage United during 1955 $70,000,000. It exceeded revenues them. Debt our helpful to of — Taxes. first; and I proximating $27 billion—our colossal the record substantial increases in to going to bore of many tional mounting, the which, all-time an debts them up; but we do have debts and completely satisfactory. Orient our statistics many are also not are must that fashion—Debts and Let's look at am investment aviation Commonwealth, Detroit, Mich. an intriguing title (that's all The title is Love and Marriage, and every time I hear the title of this song, I always think of two more words that go together, and it seems in the I well write the profit loss figures Of the next decade. is the that has power¬ operations have been without subsidy for several intelligence and self-discipline of busi¬ consuming public. than six million passenger more should picture. carrier to in businesses and major industrial and residential de¬ area. The St. Lawrence Seaway will follow. Perhaps not generally recognized is that Buffalo Oare for automobile production and sales. The gradual downturn expected in the current blistering tempo of the automobile industry to a more moderate Board. prospect the time Frontier is busv, nrosnerous. and L. Robert power work a The main question prosperity?" and the answer in 1956 as years sidy, despite the fact that its rate of payment for carry¬ ing the mail has been reduced by the Civil Aeronautics inflation A further increase rate is a its national hoping chart be familiar ahead Since to too Is is Published- we be growing The new and re-discount «r> seem alone but deflation. the •George A. Newbury restrictions boom could most looks Government continues to the expend¬ registrations, slightly so, 1956 to purchasing entering this period in sound shape. Traffic volumes are growing, revenues are increasing; Nyrop Northwest am nation up W. outlook possibly becomes car may and, but for the fact that costs rapid, a major readjustment seems ultimately inevitable. It is with this in It scheduled cannot confidence, we, as a spending and mortgaging absorb Even cars. the revert to preserve sound credit threshold matter a fortunes States help but wonder how far and how long we can ride so high without running into some stormy weather. With full employment undue of that domestic sales, 1956 may well be a time when One The expectations for a continued high level'of busi¬ in 1956 and the many reasons for such opinion have been so thoroughly publicized as to require little com¬ ment here. With an eye to the past and some painful I would In new venture. ness the in made. Company, '30s, by amount tain fully affected by decisions that ap¬ prophets, Buffalo, N. Y. the many years. So It of the on which and Traders Trust in NYROP leisurely, come and recollections is more GEORGE A. NEWBURY President, Manufacturers than jet aircraft. The change¬ over, which earlier promised to be theme saturation selective more than the old this and operate or on indicated an dispos¬ models, there is annual average iture of 4.5%. As it enters 1956 it must, while meeting the multiple problems of the present, lay its plans to finance, acquire will not put up with inadequate evidenced, I think, by the fact that, in the past ■decade, when construction of new public roads fell sadly short of growing needs, almost 3,000 miles of toll planned. variations are heard 1949-1955 spent consumer new era. roads is built aluminum, President, Northwest Airlines, Inc. the century-old today. people today roads have been of The Associates us That be DONALD W. stalemate, began to lay out and improve the highway net¬ work into the serve an will movements century. After World War I, when total climbed to the 10-million mark, popular a oils, industries years... political state metals, highlighted that I believe the over¬ all market swings in 1956 will be less pronounced and As late as 1904, we had less than 150 miles rural roads in this entire broad land, although had Federal stores, areas, of the factors herein roads. there chain and buying By the same token I believe periods of market enthu¬ siasm will encounter sizable realizing sales. It is because in the foreseeable future. After the advent of the of paved retail attractive aircraft manufacturing, chemical and drug. Declines in stocks in these groups would afford buying opportunities. ing to provide. But, that has not stopped highway trans¬ portation's growth in the past, and is not likely to do so steels, as, be to appear utilities and electrical equipment. Additional that should do well this year are the cement, How many can we use? Perhaps the only limit is the amount of good highway mileage we are able and will¬ of pace motor, railroad and building companies. The stock mar¬ ket will, in my opinion, be cushioned by a good buying demand for favored groups and individual issues during periods of reactions. A number of groups are approach¬ put their heads together and base their prophecies on the best level sharp in¬ a motorists 5.4% strong possibility buying pattern will Neumark , pay American a Arthur J. more of average high was passenger car produc¬ all-time record an able income for The 46y2 billion gallons of gasoline they burned in 1955 would fill a canal 20 feet wide and 18 feet deep from the new estimated re¬ influence is the possibility of larger dividends inasmuch as corporations have been very conservative in disburse¬ vehicles. motor to evaluation to 1955 higher a It must be lesser rate a the of*ap¬ proximately 8 million units of which about; 7.2 million will appear as domestic registrations;-" Whereas in secu¬ earnings and : dividends. The dynamics of price movements have been considerable and even if earnings are as good this year as last there is lacking the past incentives for anticipat¬ ing any material improvement in security prices from recent high levels. A factor that could have a stimulating limit. more returned normal Jatnes Ay res, the Cleveland banker, warned that was on in crease membered that stock prices-generally have Another forecaster that year was more optimistic. 20 million Accompanying prosperity in 1955 , an degree of selectivity. gasoline. late Leonard during in year V probably be that "the saturation point" had been reached. In 1921, when registration ex¬ ceeded 10 million, Roger Babson, the famous economist, declared that we couldn't possibly operate more than 12 best econ¬ past year. least at ion that the swings in the stock market will be smaller than last year and there will declared Morgan predict peacetime important bearing rity prices. However,-it is partner^ of the-banking house P. Product and personal income should be at than the gains enjoyed Political decisions and trends will have registered in the United States, -one of the second to history. * vehicles motor safe our old old as the auto¬ as 200,000 : reasonably In 1903, when we had mobile itself. less the that on one. further rise in the American a during the first half of 1956, although the increase measured by the basic barometer of Gross National as ber may we new All signs point to omy will undoubtedly be Whether it is as good year last year will depend on a num¬ of imponderables, but it seems as (1950's total of 8,expect to hear previous record, some good a cars. considerably exceeds the f Associates Discount Corporation should be. latest ■ > Chairman, Associates Investment Company and there In terms of Gross National Product, consumer spending power, savings and employ¬ high responsibilities increase, so too will opportunities. as ^^;-v NANCE its ago, well founded. persist a continuing study of jet aircraft. It expects place definite orders during the early part of 1956. to power, the at gateway to Canada and at the center of America's greatest consuming markets, Buffalo's pros¬ There is will trends Supplied with cheap and abundant electric located insurance in force has more than insurance has more than quadrupled, and Thursday, January 19,' 1956 ... dislocations—high should be a salaries limit of 25% or and high at most 30% prices. tax on There anyone's Volume 183 Number 5460 The Commercial and Financial Chronicle ... income. tirely. their The capital gains tax should be abolished en¬ Men seek and should have diversifications of investments. At different ages in their business careers, it is a good at times, and this is tive activity and consumption in the name of fighting inflation, while using them to stimulate such non-pro¬ The Treasury Department and the Federal families Reserve national debt and rediscount rate use our as guessed, favors I distribution of income our tax tional Product than repeat, the elimination of the capital gains tax—and a warning against uncontrolled or unlimited debt. we The Government's expenditure for defense next about be the same in as 1955—no The trifle higher, somewhere around $35 billion. lieved that industrial expansion in plants and will continue during 1956 and this direction than more in 1955. was It is a be¬ equipment to continued prosperity during 1956, not be surrounding has area here is plenty of water available. constitute kind some of What Year-end and S. of should considerably by Government officials predict 1956 will be another I hope these judgments turn more was have we hearings automation last fall. turning out twice the number produce more are we trained personnel, if low. the short¬ just year ended very prosperous year. not all groups shared has teeen a equally in the The prob¬ The number fronts the cannot one to go for the age of jet. evidence that the carriers thinking of the jet era in terms of Years of intensive study and More Every step taken today is just ahead. As a assurance matter of fact, we conceived. do not wish to Furthermore, jet plane will be latest highway program with proper weight future more our picture is an intriguing promise for those who t problems of monopoly and industrial concentra¬ are Farm buying in many areas being cut to bare essentials. one All in all, the which holds much planning and preparing today. Continued , on SAN FRANCISCO Patnian STOCK EXCHANGE the giant firms. the United States the number of operating firms has remained stable. In contrast, the number of business firms grew at an average annual rate of 50,000 in the four-year period, net gain of tarded tured 200,000.- 1949-1952, for a by the heavy weight of taxation and a an economic system open competitive enterprise with a and Although national employment is unemployment totals low, are and THE OF WEST still a distressed localities in the country. time, we 19 major smaller ones with serious The spread of ical advance in jobs will not However, unlikely a market news releases. great At the present and areas important market for all dually by late 73 Approximately 400 issues of eastern, western, Hawaiian and Phil¬ ippine companies are traded on the San Francisco Stock Exchange. unemployment problems. automation, like are As every other technolog¬ Preferred commission long as new industries open up of rates are extended to approved members Registered Exchanges, the N.A.S.D., and Banks. created, the displaced will be absorbed add to reduced some traded securities affected an history, will involve the displacement of individual workers. new labor hours after the close of Eastern Exchanges, the "Big over-all are two Board of the West" affords . high there many have Open retain complete cessation in the growth of the number of operating firms. and BOARD manufac¬ scarcity of credit. We cannot have and BIG Small business growth is being re¬ a net level growth of in unemployment. production, which time this year, may is Daily Sessions 7:00 A.M. un¬ to 2:30 P.M. not have exaggerated Closed Saturday employment effects because of the labor saving effect of . automation. The past three years have 301 Pine Street produced the curious para¬ dox of using tax and credit policies to restrain produc¬ air service economical to operate than type piston-powered aircraft. by the Congress. relatively weaker position compared to their giant rivals than they were in 1952. The expan¬ sion of our economy reflects primarily the expansion of in confiden¬ studies indicate that sense. Since the end of 1952, of careful to the airline Industrial prices are at peak, while farm product prices are at an 8-year low. It doesn't make Wnght 110 distant things in air transporta¬ con¬ a a evaluation have years country businessmen today are in Firm jetliners and extensive programs to incomes. Small same finalized, are today is how to stop the decline in farm prices and is the after ignore. problem that In addi¬ authority to tha fastest, most comfortable, most dependable superiority in this field. favorable consideration new tially believe that the jetliner of 1959 will provide the We need to given to meeting the farm-to-market road needs will get As I look at the economic picture for 1956, I see a number of areas of weakness and some potential we our A pay-as-you-go good times. lem spots, which we of the lose carriers actively preparing our Unfortunately, Recent deci¬ major air routes. customer that bigger and better want to realize we the full benefits of automation and if before. preparation for needed facilities and personnel must fol¬ ever The our into today's jet purchases. gone The Russians are. made by the are interesting, indeed. are tion lie on we strengthening their present positions, the air¬ tomorrow. high priority on be longer impressed with the need to focus attention than ever given broad finance their purchase are of trained technicians and engineers, when I under¬ took the are I a gains results, if all these grants orders for fleets records, Federal given The While lines over has non-scheduled markets. stable h by the Congress. issued of record prosperity. out to be fully warranted. Flex¬ of market insta¬ With school enrollments breaking all age year cause aid to school construction will be WRIGHT PATMAN executives the chief and the businessmen in the depressed localities. Congressman from Texas statements business tion, the Board nizes that the ■. HON. number of carriers a market conditions. Congress recog¬ chronically distressed areas are a national problem. Local efforts will be supplemented by some form of Federal assistance to help unemployed workers assurance ' U. tition than so-called drop in farm income needs to be arrested. alone, sions of the Civil Aeronautics Board have multiplied tha The family-size farm that we want to encourage basically needs access to low lost, long-term credit and might also be well advised if they already doing so, to look after their supply of not particularly to the giant corporations by moving toward Lines Air an industry in 1953 will be achieved in an atmosphere of far greater compe¬ lower-income bility. tions of the country water. and more whole. a Whatever loss, it should revenue business a inter-city of mail ton miles. in In connection with small business, urgent to equalize their opportunity ible price supports are authority, so that as fast as this expected expansion takes place, we will be able to supply the water. Other sec¬ are is The am water a expect. relative country. do over-all small that increase of from 13 to 18% in revenue passenger miles, 20 to 25% in cargo ton miles and 3 to 5% W. A. Patterson any belief that increase at than United expect modest graduation in corporate tax rates. going to quote held quite a lot of meaning for the writer. First, Detroit probably has more knowledge of manufac¬ turing technique than any other section of our our as For give a a of air travel will travel to on higher average level of economic activity; that inter-city common carrier travel will keep up with that level and that the volume taxpayers tax relief. it five counties would probably constitute the fast¬ est growing section of the United States, and they gave two reasons. The latter of the two reasons must to forecast rate incurring possible their rapid led would year 1956 will surpass the there will be money or Second, base a Without meeting not long ago, composed of busi¬ highly rated economists. It was their con¬ clusion that during the next 5 to 15 years, the section of Michigan in which Detroit is located and its we are billion dollars in the first half of 1955, despite the most favorable stock market conditions. a the of turn there however, were over¬ good year for indicate im¬ pressive traffic records which they achieved in 1955. Our experts are looking for a traffic increase of from 10 to 15% for the industry. They the at particularly true of the dividend tax credit. Net raised from stock issues actually declined by new half and I developments time, same produced the results members This is which evidence inequity Some of the 1954 tax revisions have in the tax system. expected drop in automobile production, we may be somewhat under the average. four All For example, there is wide sentiment in trying to apply some part of an expected budget permit^ At the a A. PATTERSON W. that the scheduled airlines in resulting from these 1956 If Con¬ can we President, United Air Lines, Inc. will be proposals to correct some imbalance and the whole United States, I look for our economic activity to be somewhere between 93% and 103% of 1955. Here in Detroit, due to the I attended those weaknesses and make legislative action, proper everyone. unprecedented increase in an - Gross Na¬ our no greater today policies designed to credit • of weakness and vulnerability. areas takes the surplus to reducing our huge national debt, if economic For nessmen and - • gress capita basis is per Tax also induced conditions farming. course, a dollars, increasing atten¬ the economic outlook for 1956 is marred years. favor of of except, on mid-1953. dangers other will be expended in On the other hand, auto¬ mobile production will probably be down somewhat from the peak of 1955, and so it is believed will be residential housing. All other segments of our economy look for¬ ward by certain of movement The Congress in this election year will, to some extent, be influenced by politics. However^ I see no reason why the legislative outlook for 1956 will not continue to be based mainly on economic considerations as it has in year less—maybe speculative difficult to overestimate. in order: will a In summary, both industrial and bank mergers. activity and what expect for next year, the following observations may are in They have economic present our fed competitive system of enterprise. stimulate investment at all costs have instead erected a house of cards, a flimsy superstructure of inflated prices. more burden—and sounds Concerning instead Measured in terms of constant tions have been, on the whole, effective and in the right direction. The writer, as you have equitable have 108: by Members of Congress, who want to preserve the come meas¬ help control and keep our economy from going high or too low, and I compliment them. Their ac¬ too tion unprecedented magnitude. to ures tion and how to solve them will receive ductive purposes as passing assets back and forth at higher and higher prices. Tax savings and credit instead of being channeled into areas where they could produce real wealth and raise living standards of lower-income policy to change their investments precluded to a great extent by the capital gains tax. Board (369) San Francisco 4, Calif. page 110 The Commercial and Financial Chronicle (370) 1 110 Continued from page All 109 S. PETERSEN T. these factors high gear. will combined keep the in economy Chairman of (2) The decline that by stimulating sales of distillate fuel may occur sometime in the middle will result from, first, a decrease in home starts. Already this tendency is apparent, primarily be¬ cause of the tight mortgage market and the difficulty of obtaining new mortgage money. Secondly, it is highly uncertain whether the automible companies will be able to sell as many cars in 1956 as they did in 1955. Thirdly, money is tight; and while credit controls work slowly, ultimately they do achieve their objectives. Finally, oils for the fact should not be overlooked that farm of President, Standard Oil Company of California - industry In 1955 experienced * The domestic petroleum substantial 7% growth in demand for its products as a the strong recovery in business from the decline of 1954. Colder winter seasons than in 1954 also contributed to the increase result of a mild heating. Abroad, the industry enjoyed an even greater increase in demand— 11%—reflecting the continued expar sion of foreign economies and the inability of Western Europe's coal industry to meet that region's growirig fuel requirements. Prospects for 1956 point to further sustained growth of the U. S. and Free Foreign World economies, though at somewhat lower percent¬ increases than in 1955. age Domestic for demand all-time an this record. Elsewhere in the Free is expected the fuels, importantly more . World, total petroleum demand about 9]/2%, with the emphasis on which are now figuring more and in the industrial development of to rise heavier case on about the same scale as in 1955. A substantial of our outlay for these purposes will be allocated to further exploration and development of off¬ proportion shore oil, which is already proving the industry. ♦ - valuable asset to a F. RAYMOND PETERSON 'Chairman, First National Bank S7 and Trust Company of Paterson, N. J. " The year 1955 will go down in history as one of the most prosperous that the United States has enjoyed in peacetime. Toward the end of the year the country was in the midst of a great boom, evidenced, by the fact that the aggregate number of people gainfully employed totalled nearly 65 mililon, at before. at were higher than wages Production a and high level. 7 1955, stood at 132 vember, the figure duration. 7% higher than While demand total for credit volume of ing member the is end of was loans banks the strong; of in all 94 be cited give — assurance year Raymond P«*ter«ni» Banks considerably during the Federal Reserve The dis¬ year. raised was during the year and stood at the end of 1955 2i/2%, the highest in over 20 years. Rates of interest charged bank customers rose, too, with the prime rate at more the October volume of The as by mortgages units in the third quarter billion, credit consumer increased example, the during the 12 months about $5,665 million, and onerto-four family home on at was an annual rate of $14 compared with $11.2 billion equity market reflected the a year ago. prosperity of the of standard is, of course, impossible to state what the future bring. Judging, however, from the information which comes across my desk and talking with a num¬ and businessmen all the over appears country, somewhat as fol¬ (1) Business activity will continue at a high level for another few months, followed by a moderate decline which should not go very far nor last very long. The degree of the decline, naturally, is bound to be influ¬ enced by internal as well as external political develop¬ ments. At the momentum is beginning of the year the business very great and is bound to keep business activity at a companies are high level for booked to several months. The steel capacity for the entire first Quarter. The output of automobiles is large. Construc¬ tion of industrial and commercial building is at a high level all over the country, and wages are still rising. automo¬ sonal demands and for commer¬ and the sea¬ funds purchasing the ever-increasing pait in the brougnt fuxtuer credit an power, banks. to the seen Beard of Governors of the Feaeral System during this past year exercise a re¬ straining and stabilizing influence in the actions they have taken in and money the field of influencing the supply of credit. Looking into 1956, there is certainly nothing to indi¬ in the early months that tnere will be any great cate dustry for 1956 indicate that management in this field is looking to longer-term demands for their products rather than reflecting their expectancy for the next year or so. If one tries to look beyond the first six months the a gross to only not but to and ever-increasing miles flown supply. Wages can be expected before least a be R. Lee Warren Pierson The ord. gross revenues ble must tinue to the reduce revenues. find the if answer margin we between to are 7us of such expenses Super-G our putting into service as Constellations Constellation believe that with non-recurring were and fleet this the heed a rec¬ the - car¬ for standardized major expense begin to show now a and the Douglas DC-6A airplanes, flying one- These third faster than the commercial air freighters of their in¬ half behind in general use prior introduction, and carrying to twice in showed financial In exenses have had to contend we the final mail pay order and the cost of get¬ our big new Kansas City mainten-'« in all, with more than much as 1955 to one- payload, what could be done i%. . r.wSwO.t we TWA's 33,0Q0 miles of domestic and international routes, billion 482 million passenger miles on there is plenty of reason to be optimistic about next year. serve the more than four and a TWA expects to transport in plans in progress to provide comfort, ficient safety, convenience half million passen¬ 1956, we have them with the and an many utmost economically in ef¬ operation which will keep air travel one of the lowest-priced dollar value commodities on today's mar¬ Air company, freight million ton miles passengers three own last year over This million recorded the most important increase of volume in our our Ihistory. 58% four flying ket. in such planes to the new A second is the pros¬ Several of the major 1049H models. our conversion and overhaul base under way. All gers flying now of ' ting construction of To addition with advanced equipment. Other ance the of its new level, this is because of substantial gain. with is one which 1954 peak I PRESCOTT get delivery this year of all-cargo freighters of a type already has proved its pro¬ ductivity in the development of freight traffic. I refer to the Lock¬ net .. operations should our be will riers a problem we have in TWA, too, but we feel we beginning to see daylight through this overcast. Although our net income for 1955 will show a decline rest peak. should industry should experience them fleet shipments. It is new W. pect of lower rates for large volume are from the One of all-cargo con¬ and gross air freight United States. most vexing problem is that of balancing against constantly-mounting uncontrolla¬ We their at prices over, best years of growth in 1956. Several dynamic factors can contribute to facing these problems and seeking the through common effort and pooled research. costs. continue is President, The Flying Tiger Line, Inc. are our to year relatively stable deposits. expect similarly encouraging Perhaps the the first half of 1956, there would continue strong demand for bank credit—firm rates—and of the mileage on interna¬ We excess for to developments in 1956. But, although our traffic and earnings graphs climb higher, there are still problems facing us as an industry and as individual carriers. considerably in events of importance occur a~d *he follows the present indicated pattern, it would that in the field of commercial banking, at All forecasts point to the fact that can could expect one unforeseen no tional routes. we perhaps the demand for steel is now appear In TWA alone domestic routes on and decline, remembering, however, that the If tourist traffic represented approximately 58% of total passen¬ ger demand consumer economy sky and 80% could expect to have reached one somewhat higher. In my opinion, these and other fac¬ tors indicate that business activity will have stabil.zed or decreased somewhat by the end of 1956. indi¬ volume year, steel demand Inevitably beyond. greater acceptance of this even of of United the in Europe see as revenue. of this point, for ir stance, where automobile output would exceed begins with the auspicious promise offered by air passenger volume and, consequently, 1955, teriors. It bankers 7 States, the United of airlines scheduled the year the of PIERSON LEE WARREN 20 The Outlook for 1956 namely, experienced, credit, playing on We have * demand for goods and well for the future. the Chairman, Trans World Airlines non-recurring ber rises, living every the business outlook for 1956 lows: ' services is bound to grow. This augurs country as well as the great confidence which permeated segement of the population. pro-' s.imulus and has grown rapidly. change in the relationship of the consumer purchasing There is every reason to believe that a major decline power and the volume of production to meet it. Gen¬ in business activity will be avoided. However, -ours is eralizations are sometimes dangerous, and I would ex¬ a free economy, and as such is bound to have its ups and pect that in 1956 perhaps more than in 1955, there will downs, but the long-range Outlook' is' favorable;the'i be companies and businesses not following the pa.tern productive capacity of the country is rising, and com¬ of ever-increasing activity. petition is increasing. As the population grows, and the The increasing capital expenditure estimates of in¬ answers than 20 years. year was marked by a great deal of confidence which induced many peole to mortgage their future in order to meet their present demands. For volume of ' the American economy the country has been prosperous The ended decline in business any period is that we have averted a major * depression. Ten years have passed since the end of the war, and with the exception of 1948-49 and 1953-54, when minor readjustments occurred, the economy of money four times 3y2%, also the highest in tion in the postwar our count total that thing about cursion inducements. P. which great growing demand for money and credit in rela¬ its supply resulted during the past year in an increase in rates to prime borrowers of from 3 to 31//2%, in prime commercial paper from 1% to-3%, and in Treasury 90-day bills from about 14/4% to over 2V2%7 could more many by the mass market by low-fare tourist travel and special seasonal and ex¬ was the lequired for a high rate of plant The accelerated increase in the demands for consumers represented authorities, the consumer demands Reserve remarkable The Pope expansion. commodity at F. Bayard serious recession. a of expancung credit from the cial banks for inventories activity, when it sets in during the year, will not assume the character of much would; mention - fields This combined—and factors I the as general field of industry, the growth in production and activity required ties, hence induce public works. these of of year allf eco-: biles and homes, based considerably the availability of bank credit, resulted in peck production. In the* the credit policies of the Federal Re¬ undoubtedly will be reversed. Credit then will be available, and money rates should soften. This will stimulate the flotation of tax-exempt securi¬ cates the report¬ cities we a activity on authorities This The ago. vided signs of decline, All indices. consumer on income of many people in certain parts of the country. The moment business activity shows any ing restraint adopted by Federal Reserve rates increased at pace disposable States were forced during that period to sell $7.2 billion of Government securities. Reflecting the great demand for money and the policy of active credit of the Air travel reached new highs dur¬ their customers, rate that true was business bypractically. two omy be of short Moreover, on March 1, 1956 the minimum hourly wage rate will be raised from 75 cents to $1 00, and this will lead to a general increase in wages, hence increased approxi¬ mately $7,500 million larger than a year ago. The banks, however, in order to meet the requirements of I it consideration. fifty-five unprecedented increasing. available. a year Nineteen borrowing, as well as of mortgage credit, has been too fast, basically the economy of the country is sound. The population is growing at a rapid rate; the standard of living of the people is rising, and wages are constantly new The dollar value of department store sales up to the middle of December was merits some the old-record at 144 in No¬ was latest City general unanimity of opin¬ a nomic For January, Committee, ion on the 1956 outlook for business as it applies par¬ ticularly in the commercial banking field that the in-, dividual's expression on this subject has grown to sound almost trite. Perhaps this very fact whole. The decline, when it sets in, should (3) ever The index of to be such seems of the country as a serve POPE Corporation, New York measured distribution industrial activity which in There income has Conclusion Jour Marine Midland F. Executive the year Western Europe. '- Under the circumstances, the industry feels justified in proceeding with large-scale capital expenditures, in Thursday, January 19, 1956 . declined and the farmer has not shared in the prosperity in petroleum country is forecast at 4% T. S. Petersen higher, with a 4V2% increase ex¬ pected in gasoline demand. In crude oil production, this should be reflected in a 225,000 barrel-a day increase over 1955, with an aggregate of 7,000,000 b/d setting in the . BAYARD '7777:77:::-;h7 ■ . fleet on traffic our totaled approximately 59 system, a gain of approximately 1954. gain were on we was due primarily to the fact that in 1955 able, for the first time, to operate our transcontinental plane produces more schedules. than twice as a lull DC-6A Since many this air¬ ton miles per flying hour than the DC-4, heretofore the largest air¬ craft in commercial freight service, we were able to show an increase of more than 20 million ton miles of freight traffic, compared to 1954. The Lockheed 1049H aircraft, with which we will re¬ place our DC-6A fleet, will have a productivity factor nearly 50% greater than the DC-6A, enabling us to move a still larger volume of traffic when these new ships come into service. Along with new, more productive aircraft, we are Volume 183 Number 5460 The Commercial and Financial Chronicle ... (371) hopeful of creating a more attractive rate structure for large volume shipments. Such a proposal is now before the Civil Aeronautics Board. If it is accepted,"rates on large volume shipments will drop as much as 30%. Such use reduction will a be further a incentive for the freight by industry, which, in 1955, moved products by air than in any previous year. of more air From offer the standpoint sound of the opportunities carrier, for earnings. a these good ' ', > While operating costs have increased tions, the new-type freight aircraft provide to this trend. The DC-6A operating costs from six to are Tool of many years. off-set an Show C. year new automobiles, chines, other iences of comforts present-day to come telephones, continue very strong, and with emphasis on sales, we increased our ex¬ pect that our total revenues will exceed those of any previous year. The amount of money which Gen¬ eral Telephone System will invest in its telephone plant for expansion and development will exceed $129 mil¬ lion, which will be by far the largest in Donald C. Power 36 increasing personnel ization. .. to our organ¬ •. II. of ; being a shows every indication record year—not only for International Shoe but for the entire shoe Company, In reviewing the industry past 12 months, as well. 1955 showed ceptional increase in our turning in an ex¬ production esti¬ mated an annual at 575 industry bv our folks who ices are orders for Spring estimated, for example, the public. overall business cast with a In fact, their share of the activity of the present year can be fore¬ fair degree of accuracy . . so . much income, so many mouths to feed, to clothe, etc., etc. When, not the the in the business of selling goods and serv¬ directly to however, of jobs, so many backs many so it comes to ourselves and to those heavy machinery—the kind of prod¬ displayed on store shelves sold or cannot be predicted over store with anything We know, of course, that to good wages, and to raise them periodi¬ cally, all businesses must find other ways to keep the cost of their products low enough to attract buyers. same accuracy. continue to pay The great so over of period a ■ the outlook for the / ' ■ '■. /" .V,. metalworking industry as a gratifying. ■ . the as Machine Tool Show. Now that the orders for these business. HON. U. S. The state of the hower's so ways—at the many re¬ that the obvious answer, as we it, is for all industry to see DANIEL A. message Union, to as reflected in President Eisen¬ the Congress On the new investment have moved forward together. this I predict progress in a continuation of the months ahead. Some alarmists point to possible soft spots in the economy, such as antici¬ pated decline in automobile sales. I believe that, if such declines do they will be largely made up by increased levels of economic ac¬ tivity in other areas. occur, One of the indefinable, yet irre¬ placeable, ingredients in prosperity is confidence. a commodity for by use the law. American some industry carries a very definite responsibTity to itself and to the people it serves. Any business that remains static will be soon Continued Federal true that while the American out of consumer to business. It is has more money spend, he is also exercising more caution in the he spends it. Current studies indicate he is buvin? ity—and it quality he dual¬ is equally true that he is looking for the best get for his money. buy goods with the least the consumer must be able amount of effort on his part. large increase in the number of mid¬ families, and the movement of these families to the suburbs, has produced a new way of life which In this respect, the dle income . in turn the has huge changed the retail picture. shopping centers in the . better customer. We not exist - has a can ever bought will buy before. pairs of shoes in the been for the strike history, been this closer 1956 more all We company's to 55 shoes in produced year 1956 about just closed. annual million was pairs surpass our any 52V2 for BONDS STOCK OF LOANS AND AND 180,485,105.88 BONDS 13,157,149.32 SECURITIES BANKING FURNITURE OTHER FEDERAL 3,095,125.94 RESERVE BANK DISCOUNTS 360,000.00 1 HOUSES AND 83,450,454.58 1,495,086.71 FIXTURES 865,562.31 ASSETS 1,256,691.61 $347,251,848.09 LIABILITIES DEPOSITS .. LIABILITIES CAPITAL (COMMON STOCK)... 6,000,000.00 6,000,000.00 UNDIVIDED PROFITS 5,294,155.03 Ameri¬ he .$324,281,581.04 5,676,112.02 our has $347,251,848.09 million would our have 1955. previous year. MUNICIPAL OTHER $ 63,086,671.74 And, had it not the biggest year in plans accordingly. AND that did than production this figure and also pairs than in STATE BANKS OBLIGATIONS SURPLUS shipments of about $262,000,000. will of against International, the first in Nineteen fifty-five with some Company, believe the more FROM added few short years ago. consumer DUE GOVERNMENT OTHER suburban retail stores, We at International Shoe S. Development of suburbs confidently expect 1956 gain to come from RESOURCES . greatly to the consumer's convenience—which makes him a Corporation way can Also, for best sales results to Deposit Statement of Condition December 31, 1955 U. our history We believe see us We making ofthe COMMONWEALTH SERVING GREATER DETROIT that producing are BANK THROUGH 24 the previous tax law, with¬ so Member AND Reed completely revised 1954 tax of the discriminations and har- assments which had characterized DETROIT, MICHIGAN CASH A. in the new, By removing spending is playing in Consumer confidence is significant. It means primarily that the rank and file of American consumers feel that they are well off personally and are confident about the future. Widespread confidence is the greatest guarantee of gccd times. As I see it, consumer confidence is the most significant single factor in our economy. Daniel discover or explain. In large part, believe, it results from the adoption of policies such as con¬ sumer, is the vital part consumer the current upturn. Hon. present The source of this confidence our is not always easy to System Rand never is Insurance H. 5, has other companies such Henry Jan. hand, our domestic displaying a vitality as well as a basic stability unparalleled in our country's history. Personal income, consumption, production, and .. economy Member International, which manufactures on been brighter or more full of hope for the future. It is true that the uncertainties and tensions in international relations call for sober reflection. Federal Reserve as REED Congressman from New York those reflected of new beginning to come in, we are looking for¬ ward to getting back what was for us a very sizable expenditure in the increasing competition for new forcibly—and in replace old machine tools with new—and to do out further delay. Spring. " are are strong endorsement ?';■/ - Thousands upon thousands of manhours worked at Monarch in 1955 went, of course, into the preparation of the new machines which the company displayed at the of last year with lines and prices for Most imoortant to v equipment will remains to years and for Monarch in particular, is definitely en¬ couraging goes without saying. That the hoped-for vol¬ ume of business will be largely for machines to be used for the production of peacetime products is especially excess of 15%. This is tan¬ gible proof of the optimistic view of the future held by our customers as well of ' gains in our new , That I industry purchases many spread seen. contribution which new machine tools can manufacturing costs was dem¬ in the machine tool year. The general consensus is that 1956 will see an all-time record of probably 600 million pairs pro¬ duced in this country. own in people is expected to keep many of our cent Machine Tool Show ous be - machines industries fully occupied for a long time to come. This presents an especially glowing prospect for onstrated million pairs compared running well ahead we make to this reduction of with 520 million pairs for the previ¬ Our as here In other words, just to take care of the peacetime de¬ mands of like 1956 living them this, according to the statisticians, Over the next 10 years, say these experts, our increase in population will not only keep a lot of firms busy supplying the everyday requirements of their fellow citizens, but barring another war, will put many other concerns to work creating new products for an ever higher standard of living. counters—the future President, International Shoe Company The outlook for shoes in have! to be how and now is only the beginning. ucts RAND of the And servants. other builders HENRY permit of such action Under the circumstances just how much present desire for modernization can be realized immediately. the equivalent in services per year or of our corporate history. Greater use of all telephone facilities will make it necessary for us to continue to add conven¬ that the average home now uses 2,550 kilowatt-hours of electrical energy J. A. Raterman believe, will we know of the more and the U. S. A. Service Corporation of progress and growth. The de¬ new new TV sets and new new have POWER mand for steadily 162,000,homes, washing ma¬ some 000 fellow Americans for trying to do just that. And many more have indicated to us that they would like to follow suit. But new machines cost money. And the machines they would replace have not in many cases been sufficiently written off to /v.dh whole, It is also the result of the eight cents General Telephone System and the entire independent telephone indus¬ try expect that 1956 will be another in and excit¬ . It has been DONALD September new mounting demands of a ton mile less than the DC-4. We estimate the 1049H will be 10% cheaper to fly than the DC-6A. The twin factors of lower flying costs made possible by larger, faster equipment and the payload increase that can be achieved with such aircraft point the way to steady industry growth and better earnings. President, General Telephone last more ing developments in metalworking equipment were revealed than in direc¬ many A great many manufacturers are RATERMAN Chicago where of . in A. Interest in new machine tools and what they can con¬ tribute to the increased output of goods or to the reduc¬ tion in cost of the goods produced has never been higher than right now. This is partly the result of the Machine prospects future basis - JEROME President, Monarch Machine Tool Company 111 OFFICES, OPEN UNTIL 5 P.M. MONDAY THROUGH FRIDAY on page 112 112 The Commercial and Financial Chronicle (372) Continued from page 111 have done much to encourage the growth of private Investment in new business, new products, new processes, and new plant and equipment. All of these spell more we and better jobs for our people and a higher standard of living for all. We must now beware of ill-conceived, politically motivated attacks in this area which can so easily and so quickly undermine and even destroy this essential element of confidence. The prospects for a Company, Portland General Electric Company, and the Washington Water Power Company. Together they now have installed generating capacity of 1,400,000 kilowatts with 900,000 kilowatts under construction or immedi¬ ately contemplated. Pacific Northwest Power Company has preliminary permits on three new developments. Already the company has spent some $1,750,000 on dia¬ mond drilling and exploratory work on two power sites on the Snake River below Hells Canyon. These two de¬ velopments, called Mountain Sheep and Pleasant Valley, will cost, with transmission facilities when completed, $210,000,000 and will produce 1,000,000 kilowatts of new balanced budget both in fiscal 1956 and fiscal 1957 are heartening and represent a magnifi¬ cent accomplishment. This being an election year, the possibility of tax cuts is uppermost in the minds of many. However, President Eisenhower struck a responsive chord It is the with me insist zens in as feel certain, with responsible citi¬ walk of life when he declared that this every be would well as, I time for no a deficit-financed tax cut and that debt reduction, even though modest, should receive priority. Any other course would be untenable in the face of present prosperity. Whether or not a tax cut does in fact prove feasible later this year will depend to a great extent upon the size of any budgetary surplus available in fiscal 1957. I do not bar the possibility that it may be possible to make both a payment on the debt and at the same time relieve the American taxpayer of a first at least portion of his present heavy burden. Of course, policy, we must not fail to appraise carefully the possible inflationary impact of a tax reduc¬ tion. We have stabilized the cost of living and created a sound dollar. We must not jeopardize these tremendous accomplishments. Inflation, by its erosion of earnings, savings, pensions, is the most deadly form of taxation of all. For this reason, a combined tax reduction and debt reduction would appear attractive if the budgetary situ¬ ation would permit. The deflationary impact of debt reduction could offset the inflationary impact of tax reduction. Here again, however, we must adopt a "wait see" attitude withhold and our decision until government's fiscal picture, as well as the general outlook, is clearer later in the year. nomic KINSEY small, but vocal group called "blockaders" who the Federal government build everything in development, and that private capital be elimi¬ power from Pacific the this Unless Northwest. group the eco¬ M. The high records for generation and sale of new kilowatt-hours, or the over vious year, dovetail nicely people. N. J. Trenton, of prudence. will continue the and will years activities trend assume of 1956 in previous much a are are in 1956 will be The Pacific poses a curtain business upon those wise for query however, will have no easy column in farmers Mary con¬ have almanac and for snow G. Roebling tell the who Kinsey Robinson Christmas, when or indicate that the total requirement six years hence will be 11,750,000 kilowatts. By 1965 it is estimated that the will be short some 2,000,000 kilowatts unless drastic steps are taken to produce new power. This means that 500,000 kilowatts of firm capacity and transmission facili¬ area ties must It be added each year, with capital outlay be¬ $250,000,000 and $300,000,000 per year. be may asked amounts of power lies that in sound the what Pacific use is made of such sizable The answer in the Pacific Northwest. national leadership, Northwest is renewed confidence dynamic, and young, is going places. Washington and Oregon alone can furnish enough lumber to build one million homes annually— the entire nation's needs. service New industries are seeking Washington Water Power Company •establishment daily. area, where the residential consumer shows ex¬ for electrical living, boasts 86% electric ranges and electric water heaters.It is difficult for some of our eastern friends to realize that where the national average use of ceptional of residential field stands at 2,775 customers electricity in the kilowatt-hours, WWPCo now use an average of 7,350 kilowatt-hours Unrealistic though it may sound, the company another 500 kilowatt-hours to be annually. expects added to the present high level in 1956. To meet this growing power curtailments Pacific Northwest eration to 45 projects, such on new as in are demand, to avert what could be 1960-61, various agencies in the either power building, or giving consid¬ developments. Some of these Day 1,105,000 kilowatt plant the John the Columbia River which will regarded cost $310,000,000. favorable to partnership construction. as are Other developments will fall to individual companies. In this latter class is the WWPCo. 400,000 kilowatt Noxon Rapids power development now under construction on the Clark /Fork River. The cost is estimated at $85,000,000, includ¬ ing transmission, and the plant should start to produce power in 1959. Upon its completion, the WWPCo. will for the first time in many years be independent of power supplied by the Federal Government. Another source of development is the newly organized Pacific Northwest Power Company, composed of the Montana Power Company, Pacific Power & Light power "ifs" that for always "If" part of the reports of those are the peace are restrained are the the result of over-production (with inventories gorged a point where purchases must be stopped until sales volume catches up with full or to warehouses); "if" cates on of the credit expansion highway of fail runaway to and unsound promiscuous "ifs." the see purchasing moderation might save the entire wark of sound business against a than more growth which has of the even come major programs which before we started in coming to fruition this year to to shippers through greater efficiency and improved service. For example, our operation are Texas and California at reduced for will continue total a costing of to together record take delivery freight 14,725 about orders cars $158 for orders last 186 million. It's us. on and diesel The cars also noteworthy during the last 10 years, we increased the carrying capacity of our freight car fleet by 44%, and the number of cars by 35.9%. tidal credit wave These light time; where on are Also of bul¬ unsafe only a part in project of 1956, ern will we Centralized will expand complete Traffic another Control $7 million installation that the capacity of 114 miles of line in South¬ California. These only highlights of a great number of im¬ progress. Others achieved last year in¬ clude new freight services to the Pacific Northwest, improved schedules throughout our system, and the addition of more full-length dome-lounge and "ham¬ burger grill" cars to our passenger service. are in provements Our trailer-on-flatcar creased and we ("piggyback") them extended into operations additional in¬ areas of California, Oregon, Arizona, Texas and Louisiana, and also into the Middle West by linking SP's "piggyback" with that of our affiliate, the St. Louis Southwestern (Cotton Belt). During 1955, we acquired or ordered 1,044 trailers as well as 780 tractors and trucks, and to expect move our 100,000th "piggyback" next van month. For advo¬ caution consumer buying. more ; ourselves, we expect traffic movements compa¬ good volume enjoyed by our lines in 1955, rable to the when a daily average of one and a half new industries, requiring a spur track, located along them. Indus¬ try just naturally follows people, and industry is what each we're geared to serve. of the R. As we see it today, business is in safe hands. Bank¬ ing is in the hands of capable men and women who are alert to the safeguards necessary to a seasonal money policy. public bent on adventuring in buying and selling through brokers what the "big board" and the smaller exchanges list. Expressions of alarm are needed from time to time and appropriate measures are available to "brake" speculation runaway if and Building of all kinds perous One year. broken, cannot Production, prices, as at on has present the increase in problems records the to status are until more be less than is and is The nation is strong; people are full of purpose to keep it that way. No hurricane of evil reports, no tidal waves of pessimism, no avalanche of rumors and old witches' ours. their The tales men will and change women the of the prosperity nation will that go is about orderly living, and the enjoyment of comfortable existence More will and pervade more our the land. people are becoming capitalists, houses, money in the bank, owners industry and finance, of equity in life insur¬ ance policies, of Government bonds, and pensions accru¬ ing to them both earned and contributed. Surely we are a favored people, contemplating a future under a capi¬ owners of lands and of stock in talistic economy. ... 400 million estimated tons 465 at in was 1954, million for Production and demand should tons. adequate build¬ its all continue to expand annually and by I960.; will approximate 600 million This available. Savings credits will increase—the confidence of savers "against a rainy day" will grow—as deposits increase and the greater interest items are extended in their thrift passbooks. will the upswing and on Production of bituminous coal pros¬ 1955. will arise profits and Coal is increasing demand. a Our people will live well in the new year; our chil¬ dren will study under fine school systems—even though serious productivity, 1956. very bright future. The coal industry has been going through very trying times during the past five years, but with the general upturn in the economy of the country, as well as the upturn in the economy of Europe, coal now faces an ever- breaking. ings and personnel SALVATI a needed. the forecasts for always expect particularly when of itself record when paces E. President, Island Creek Coal Company be The Stock Exchange officials, while making a reason¬ able attempt to ward off speculation, cannot police a preference saturation the successful; "if" the prices of from rising, affecting ad¬ purchasing power of our people; "if" the stoppages are not too intensive, either premeditated versely work our appetite for electrical living. At the beginning of 1955, consumption of electric energy in the Pacific Northwest stood at 7,750,000 kilowatts.' Load estimates made by individual systems show continuing growth, and tween in work Several 1955 and carry reader to be clogged with ice floes. were year ago. that prophets of former days could the would we commodities time of it meeting what may be termed equip¬ enhance benefits represented ditions in advance. vocabulary of the pessimist. ravenous new including $35 in 1956. units, whose careers have fitted them to forecast business a of the year rising might be Northwest, of part of our obligation to take a We also their communities. financial interjected nation. worth acquired, ated facility in Eugene, Ore. Both yards, when com¬ pleted, will expedite handling of freight cars, thus im¬ proving car distribution and increasing car availability. human¬ attempt to acquaint the with the important place hold in of men Banking an meet the be in 1954 near Houston, Texas, will go into operation next month, and work will continue on another radar-oper¬ only people and that banks friendly places in which to do ers to whether the electric industry could growing consumer demands, have, been dispelled with adequate plant facilities throughout most of to $775 with year transportation costs to both shippers and consumers. Our $7 million ultra-modern classification yard started industrial construction planned, finally tell us—business will be good in 1956. I would not suggest for a moment that they are wrong, but a word of caution shortages which induced certain pessimism in government circles as million almost new ucts into Arizona from more important place in the programs of many banking institutions. Such pro¬ grams will stress the idea that bank¬ Now, sim¬ these interpreters of the financial thermometer with the aid of a divining rod of statistics, and by consulting the charts showing the economic factors of production, consumption, earning power, spendable in¬ come, taxes, new housing units to be started and new and to $34 million pipeline—begun last April and starting into operation this month—can bring refined petroleum prod¬ can, it is anticipated that 1956 will show similar im¬ War-time curtailments II These expenditures are of relations Public ilarly, Now the year War We enter the our area. Oonaid J. Russell They're part of our con¬ tinuing plan to match industry and agriculture stride for stride. Certainly they show our opinion of the general outlook for western business Banking in the nation will be normal in 1956. I can see no signs of weakness in the commercial banking system that would change this trend. Bankers will police their credits within the bounds the rivers provement. improve¬ to President and Chairman, Trenton Trust Co., The goose-bone bulging output from our mines, fac¬ tories, mills, and the tremendous purchasing power of the American $150 care whether with the World million. ment capital just a pre¬ since for This brought our investments inevitable. increase of 68 an kilowatt-hours ments. v1'"' The electric power over the nation in 1955 totaling 479 billion we ended record annual outlay of a million This is Company The sale of electric energy suggests a most revealing index regarding the growth and expansion of our econ¬ Planning ahead for this, 1955 with than double public President, The Washington Water Power will continue. tion, wherein all agencies contribute something for the common good, it appears that construction delays are business. ROBINSON spectacular growth, eight-state "Golden Empire" we serve will con¬ tinue—from Portland, Ore. to New Orleans. It consti-' tutes the fastest growing territory in the nation and has the greatest potential. Our longrange estimates indicate the growth the accepts the "partnership idea" urged by the Administra¬ MARY G. ROEBLING v This railroad is confident that the of million for diesel units. banks billion progress. that nated ized omy. northwest to a in developing our tax and obstacle serious RUSSELL\ J. President, Southern Pacific Company $117 electric energy. There is one D. - .Thursday, January 19, 1956 . . been increased brought consumption about mainly has by the in energy demands of the public utilities and by the increased step-up demand for steel making and export. these expanding de¬ mands for bituminous coal, however, the industry will be required to open new mines to replace those being exhausted and closed, and additional new mines to serve R. E. Salvati To satisfy This must be accomplished in the quality, service, and cost through improved mechanization, automation, transportation, and use. To the "career" companies, dedicated to coal, will fall this responsibility. Only with these sources will the "know how" and "capital" be found to support a sustained and planned increased productive capacity of bituminous the added demand. interest of coal. The day of the "opportunist" in coal is diminishing. more, large consumers of coal are buying the More and bulk of their requirements from the established pro- Volume 183 Number 5460...The Commercial and Financial Chronicle ducer. Only from such sources can they be assured of quality, supply, and service. This makes for a more stable price structure in the industry and favors the com¬ panies that realize profits are the means to growth. Nineteen fifty-six will show improved buying and sell¬ ing "partnerships" in recognition of these facts. Further, 1956 will bring into being increase in the an number of buyers who are contracting all—or a part of— their expanding coal requirements on a long-term basis. The benefits to buyer and seller in these instances are and are added promise of sustained profitable numerous production, with the lowest possible costs. Despite the technological advances in the mining of bituminous coal and the higher rate of productivity, prices for 1956 will be on the increase. Even with the favorable more market conditions of 1955, of the with an many larger companies are still operating at a loss or insufficient margin of profit. Increased demand has just recently benefited many of these operations and only prices higher than at present keep them can on a sound business basis. Further, while the industry's labor con¬ 1957, it is faced with an agreed wage increase as of April, 1956. Current-day prices do not permit the absorption of this increase and it will be re¬ flected in higher market prices during 1956. tract a long-range point of view, and will react to the over-all benefit of nation, the and the producer. consumer, A. S. conceded that home starts period of high building fields. a be somewhat less may in 1955. On deficiency in home particular field of con¬ home doors windows, . fields, the products such as will types expand as A. S. Aluminum windows have taken their place in the home building field as a commodity rather than their previous status of a specialty item. During this coming year, we anticipate our largest expansion in this young industry's history. past decade. We here at General Bronze Corporation during the have expanded our production facilities for the purpose of manufacturing low cost aluminum win¬ dows by 200% in order to meet the demands of our customers for the new year and the years to follow. past receivers, including three consoles. increase and As Color TV will continue to make impact an l' field is ' (2) Business Machines—These machines, including elec¬ system A hope by others in the broadcasting industry. This we will accelerate the transition from black-and-white to color and it is my firm belief that the sale of color sets will eventually exceed the sale of black-and-white sets. NBC TV RCA, has Company, subsidiary of a telecast schedule of Color Spectaculars largest in the industry. In expanding and developing its service to the American home, NBC is concentrating on the quality of its programs. Fully now a that is by far the (4) Radar—A system, designed by RCA for all-weather is being installed by five commercial air lines purposes, in Affairs. for its increase is Also The "Wide Wide World" is educational worthy informative of as note programs well is the on its as a program increased value. attention TV for to uses electronic air TV electronic and patible color television is being made at the Walter Reed Army Medical Center, Washington, D. C. Research and work now hold controls Progress is born of change that virtually all types of vehicles. United States, its customer-to-customer exchange), countries, Puerto including service, was known of these for new extended new circuits and to now the total sales will be in were products and services were created through in from the corporation's recent $100,000,000 issue, along with other funds, will be also! rapidly expanding research, manufacturing and service facilities in the elec¬ tronic and related fields. During the last five years, RCA has reaches 21 spent approximately $160,000,000 for additions improvements to its properties and facilities. cessful completion of the many Philippines, Continued Rico, Hungary, French Morocco and Tunis. on page a have utilized this type of construction. particular performance in this area has been country which Our own outstanding, and of able feel has justified the making avail¬ plant area for that division of our we additional * 3* business. The Aero and Electronics divisions these new progressing in and dynamic fields and there is every evi¬ dence that volume increases are be looked for in radar, can television, radio, guided missile and aviation programs. Our past experience supplemented by known procure¬ suggests that the biggest production period items should occur in the 1956-57 and '58 ment factors for these periods. SARNOFF DAVID Chairman, Radio Corporation of America Total sales of products and AMPHENOL 8 ELECTRONICS services by the Radio Cor¬ poration of America, in 1955, will exceed $1,000,000,000 for the first time in its history, thus placing RCA among the top 25 amphenol-the American Phenolic the rate million a of America's We have in 35 million a RCA a record that gives all of us sense of pride in the past and a billion achievements in our best year on ward to 1956 as record. a year 1955 Dividends to Sarnoff for the year 069,000 I look for¬ of continu¬ industry, (preferred, $3,153,000; com¬ than its sales volume of $237,000,000 just and compares with $941,000,000 in 1954. years ago, 10 will continue in as in the past. Again and small manufacturers will turn to 'building to AMERICAN the future of Electronics' PHENOLIC CORPORATION CHICAGO 50. applications will thousands of large for vital electronic components. $20,916,000). greater amphenol stockholders, declared 1955, amounted to $24,- expand both in facilities 'impossibles' will become practical. this year, as in every year, as Employment totaled 78,000 persons, including 8,000 overseas. Government business accounted for about $220,000,000 of the 1955 total volume, and the current backlog of government orders is about $275,000,000. RCA's billion-dollar business in 1955 is 320% mon, more Like the ing progress. David electronics. startling prediction for 1956. prosperity in 1956, in the future electronics, radio and television establish dynamic industry: and in products. New needs, new arise; confidence for the future. Our no ILLINOIS f participated in the tremendous growth Electronics will continue to a to quarter of a century. During this period we assisted in the birth and a .year. is From years in of $1 Corporation-has been building electrical and electronic components for nearly industrial companies in the Uni.ted States. It is equivalent to more than $4 million business for each working day of the year. At the beginning of 1920, when RCA commenced its operations, the volume of business was running at and , result of the suc¬ projects throughout the as used furthering the expansion and development of RCA's in the commercial building construction not research, development and engineering. Proceeds (tele¬ TEX illustrated by the fact pioneering efforts that involved substantial expenditures territories and as as of RCA's commercially developed, only 10 years ago. The majority possessions with 65 countries. During the past year direct printer during 1955, 80% products and services which did not exist, or communications, RCA's world-wide net¬ the Future the bedrock of scientific research, development and engineering. We regard research as the lifeblood of modern industry and the basis for steady growth. debenture links the RCA has built upon for the home. radio expanding in the fields of education and in¬ The, first closed-circuit installation of RCA com¬ dustry. conditioner; and microwave two-way for control and other applications displays may be required. Closed-Circuit Television—Use of this form of TV (5) path toward higher program plateaus. of traffic is rapidly High Fidelity ("hi fi") field, both instruments and records gained in popularity during the year. To meet the demand, RCA Victor introduced five new Orthophonic High Fidelity "Victrola" phonographs which provide highly realistic reproduction of speech and music As for air in use where large and bright government activities. National NBC's the the able esteemed entertainment the United States and by four European air lines to safety and comfort of passengers, and en¬ pilot to see storm formations up to 150 miles ahead. A high brightness radar display system project¬ ing images on a four-foot screen for viewing under normal lighting conditions has been developed by RCA of the great educational and cultural opportunities television, NBC Bizmaq (3) Military Electronics—New developments in televi¬ sion, radar, radio communications and electronic controls are greatly increasing the effectiveness of virtually every type of military operation. y\ ' ' Programming National Broadcasting The called "Bizmac" for electronic data-processing. computing system purchased by the U. S. Army is being delivered to the Ordnance Tank-Auto¬ motive Command, Detroit, Mich., where it will complete in minutes inventory control procedures that now re¬ quire months. In 1956, color programming will be substan¬ tially increased by the National Broadcasting Company and more tronic computers and other devices, represent a vast field for development and expansion. RCA has developed a tfae American home and the nation's on being all-transistor > gain in momentum and will economy. year Curtain wall increases, production will prices will decrease. are design and make electronic instruments lighter compact. R.CA is now marketing pocket-size, radios as well as a larger "personal size" portable set designed for extremely long battery life. and table model, consolette and \ a demand advances cation of In the buyer the color new follows: as tion-wise in 1955, and are being used in a number of instances in place of electron tubes to facilitate simplifi¬ color more radio communication Saphier becomes more discrimi¬ nating. This trend has become more obvious in the past year than at any other time during the are are (1) Transitors—They advanced technically and produc¬ enter¬ pictures stimulating the advantages of people to acquire color sets. To meet the demand, RCA has introduced a complete line of 21-inch an of other and enclosures exterior other increasingly apparent and desire of Industrial building aluminum of use and promise of great expansion. Marked progress is being made in RCA's development of an electronic light ampli¬ fier; a magnetic tape recorder for television; a high¬ speed electronic printing process known as Electrofax; centage of the total volume of con¬ the made color more Progress in Other Directions stantly expanding and as a result our anticipation is for a greater per¬ In become value alumi¬ struction expenditures. and more Broadcasting Company is now entering 1955 has been the greatest year in its history. NBC's emphasis on quality, as well as circu¬ lation, stimulates the public's taste for the better pro¬ grams on the air and encourages others in the industry the potential usages are con¬ num, tainment to follow the With us. Ty receivers being installed in homes daily, the The struction. In behind are its thirtieth year and pal, state and Federal construction projects will, in all probability, in¬ crease and consequently compensate the steps 113 Major Developments Five important areas in which emphasizing quality not only in programs of popular entertainment, but in all programs— Drama, Operas in English, Education, News and Public Corporation and, perhaps, as much as 10% less than the oiher hand, commercial, munici¬ for initial aware SAPHIER President, General Bronze is a in The year 1956 should continue to be volume in the commercial and home It Color Television Last year saw color television get "off the ground" as new service and become commercially established. The until runs Each of these events is constructive from the (373) amphenol * 114 114 (274) The Commercial and Financial Chronicle Continued, jrorn 113 page LEWIS A. SHEA J. President, The Connecticut National Bank, Bridgeport, Conn. ARTHUR SCHMITT President, American Phenolic Corporation The be In evaluating the prospects of the electronic industry first look at some of the prin¬ cipal industries which are dependent upon electronic products. The aircraft and missile arms of the military six which in inevitable are flawless In industrial the should temper the lessening - higher profits in 1956. not good as of A 1955. as problem —and P. commercial M. > acceptance of devices established a For instance, to materially reduce the cost of extensive calculations and voluminous through electronics. retention record plications for computing equipment the commercial will stimulate which Other varied are ap¬ being discovered demand for elec¬ tronic components and equipment. In such complex equipment, as we have experienced with military gear, importance of reliability of each component has greatly increased. Thus (juality standards must be ever improved. The advent of automation requires constant vigil by electronic component manufacturers to insure that they keep pace with the changes in design prompted by auto¬ mation techniques. Although automation will require that many components be redesigned, the occasion for the ,, the elimination foreseeable. basic of As electronic illustration, an . prompted the design of many and fastening devices. new . components is not printed circuitry has and varied connecting . . The manufacturer is at the heart of the The increasing demands made upon component President, The Delaware, Lackawanna and for and scientific electronic industry. the industry by all segments of our economy for compo¬ nents of greater reliability, more perfect performance and unfailing accuracy demonstrate the vital role to be played by electronics in the future. So long as our in¬ dustry is able to meet these challenges and accept new ones, there is no limit on tomorrow. YVestern Railroad I has not shared in the so-called boom of the past year to the same extent as many other lines of business. In 1955 the railroads had a return of only on their obviously too with 6'% lic property low on W. W. SEBALD In the year to come, general business throughout the S. should continue to be very active and since that will be true, the steel business will also be good. U. * At Armco to turn out it in did think we the steel more in steel 1956 industry is almost sure Great regula¬ tion but contract carrier trucking has essentially no rate regulation and private trucking has no regulation what¬ ble 1955. goods made of steel, there are Agricultural on the highway. exempt from rate regulation to apparent and reduce the remains in the it is estimated that capital expenditures will be about 70% higher than in 1955. cost way R. W. W. Sebald may The Business ingots — inventory accumulations. The year will be a our economy of the steel, make come to a new steel's it and the on is low. is good when Happily, they people this It's I of our be be prosperous short-lived. never people as that. seen increase. sumer The loans more that any possible production means plants more mean jobs, in all recessions more more jobs Edward D. Smith encouraging factor with respect to con¬ is that collection records during 1955 were generally better than experienced for several years. This leads to the conclusion not reached that, as yet, this type of loan has dangerous proportions. HOWARD L. SHUTTLEWORTH II President, Mohasco Industries, Inc.* The outlook for the carpet industry during the coming year is, in my opinion, good. Barring political or psycho¬ logical developments that might reduce consumers' will¬ buy, industry sales could of the of surpass the high mean more some increase in sales the continuing high levels employment and consumers' dis¬ The still high level home ing building, the population, and increased interest increas¬ ever an apparent in home improve¬ ment programs. Supplementing these basic elements are several other fac¬ tors which should enable the indus¬ try to increase sales of carpets try H. L. Shuttleworth II in 1956. new First, rugs and the indus¬ is continuing, and intensifying through color advertising, its pro¬ motion of the merits of having carpet Secondly, time-payment were just getting started last year, industry-wide support and promo¬ in the home. purchase plans, which have received almost tion, and promise to have more influence on sales than they did last year. Thirdly, new merchandise introduced at the January markets in both the woven and tufted categories embody a number of new surface techniques which should attract consumer interest. And finally, there does not appear to be any abnormal inventory ac¬ cumulation at retail or wholesale levels to retard manu¬ facturers' sales. This favorable situation for increased sales by the industry is offset somewhat by the in¬ creasing inroads being made into the American market American carpet Continued will production, of are posable income. the ing their money freely—and spend¬ and more high level, but consumer credit (monthly repayment loans) is also at high level and there is some con¬ tinuing pressure for this credit to con¬ ing makes business. More somewhat a filled are Furthermore, this heavy spending by the people has bolstered the confidence of the manu¬ facturers who produce the goods the people are buying. They have already planned to spend over 33 billion dol¬ lars for plant expansions in 1956. Prosperity is con¬ tagious.. This means that our most powerful businessmen are betting their billions that America's future is going to the a do simple as have in commercial area. the of life so highly pitched or widely spread as it is today. Everybody is working and earning big wages and the people are spend¬ Perry Shorts business why the legitimate borrowing needs of this section of the country cannot be accommodated by the banks in business, filled with fear, are a credit requirements, but there does not seem to be any reason high, and "slumps" when When be stringent bad of so R. to increased means pectation or confidence confidence, they confidence better grades industry. per capita—an all-time high. People's wants are satisfied, and with the expanding uses of steel and with Americans buying ever increasing quantities of over-the-counter goods made of steel, we at Armco see a clear pattern of continued growth for our industry and our company. never is with new everyone is a consumer of steel from the cradle grave. This year our total consumption of steel required the production of over 1,400 pounds of steel - this demand After walks of the .^ingots good. very Atlanta, Ga. levels of 1955 by 5 to 10 %. The economic factors that support an ex¬ people. Business "booms" when depending Today, to stability must be assured. business depends production record and is to seems in 1956 1956 they don't. new further indication growth respect South, loan which sag, SHORTS for of assumption at this time. ingness to PERRY whether — development of ours not With 13 closely tied to the trend of gen¬ eral business and no longer the "prince or pauper" industry it was in the past. The expanding uses of steel, along with does sound the far and to achieve this fidence Thus 1956 could bring another for our industry. place in so SMITH haps the strongest loan demand in many years. From standpoint of banks themselves, this indicates con¬ tinued prosperity during 1956, as¬ suming that the general economy (including 14 Pros¬ Depressions, large and small), I have believe that both Prosperities and Depressions are largely man-made, and that and However, if capital expenditure programs move along as planned, steel production should be somewhere be¬ of to Adminis¬ the 50 years of active business life over perities suming industries. tons and public. Much of technological improvement than Outlook — million service D. any : . , Banking in the South enters the year 1956 with the highest commercial loan volume in its history and per¬ President, Second National Bank and Trust Company of Saginaw, Mich. be increased. It appears that state and local government spending for schools, sewers, water systems and other public con¬ struction will continue to rise. Money rates will deter¬ mine how fast these programs will proceed. Present indications point to the prospect of steel pro¬ duction at substantially full capacity through the first half of 1956. By the third quarter it is possible that the pressure for steel may ease somewhat due in part to the normal seasonal decline in demand from some con¬ upon its for program Not only are commercial loans at of equality of competition likely to be cutback, and 120 of has been accomplished of earnings and Federal expenditures for national security and other government proj¬ and students prosperity EDWARD to modernization and has spent tremendous sums for technological improve¬ ment and research in its effort to improve the quality of industry, sound sure President, The First National Bank Th|e railroad industry is alert ture. It is expected that capital ex¬ penditures this year will be at least 10% above those in 1955. In our 115 all .It is earnestly hoped that Congress will recognize the necessities of the situation in considering legislation rec¬ ommended by the Cabinet Committee. Spending for new plants and equipment appears to be one of the brightest spots in the business pic¬ tween far looser pic¬ commodities are a vendors—have created serious transport sickness. crease. ects are' not airlines publish actual rates but the unscheduled airlines have ture of rate supervision. users many indications that steel demand in the'capital goods fields will in¬ own Pipelines have limited supervision from the In¬ terstate Commerce Commission, but inland water car¬ riers with their bulk exemptions as contract carriers do not have to file and publicize their rates. Nor do private is Administration has the ., abuses, and therefore great public problems, have crept into our transportation picture. The railroad industry is heavily regulated, based upon its long-since gone monop¬ oly pattern. Common carrier trucking has rate certificated leanings, we was never as prosperous tration. transportation that, under todays competitive conditions, these varying de¬ grees of regulation and government support, together with misrepresentation as to types of carriage, e. g., not really private trucking—indulged in by some While there may be a less urgent demand for certain consumer dura¬ of dollar"—a report on report has rec¬ The country restoring confidence in the people; and that it has accomplished all this, as Sterling Green suggests, through the redemption of "peace, a balanced budget, reduced taxes and a minds changes in the national transportation policy to fit the needs of the day; proposing less regulation of all transportation Perry M. Shoemaker agencies and requiring that competing forms of transportation be governed by similar rules. carriers. our it is today; that the Eisenhower been amazingly successful in ommended water year job, every school, every city and every as railroads in the face of modern con¬ ditions as exemplified by the Presi¬ dent's Cabinet Committee It than upon must all admit that and 10% or more for other industries. My optimism for 1956 is based on my belief that there is a growing appreciation of the importance of the soever. President, Armco Steel Corporation election everybody. And our Administration also knows that it is Private Enterprise and not Government, that makes our country prosperous; that our people want jobs, not bureaucrats and "give away" programs; and that the best friend of the people is not the politician, but the business interests of America which furnish the jobs for our 65 million workers—and whose succqss or failure casts a profound pub¬ utilities This this a home in the whole United States. Regardless of our individual political many transportation. do can lot. Washington knows that when prospers, everybody prospers; and that any law that hurts business, hurts every contrasted better for return or Of course, the farm over-produc¬ football (with a barrel of political a good it influence investment, when can't building present Company believe the railroad industry faces the new year with optimism despite the fact that the industry as a whole 4.3% you business SHOEMAKER new markets, the very wide automatic computing Arthur J. Schmitt commercial accounting / calculation has already wide market for electronic components. banks and insurance companies are able is votes at - loans made with great discretion. fair year but spending for and stake) and the politicians will never allow it to be corrected by the old reliable economic "supply and demand" formula which quickly solves the over-produc¬ tion problems in all other lines of business. And so, there will be some ripples here and there, but on the whole, and barring serious labor strikes, another good business year is clearly indicated. Even the poker-faced bankers are beginning to smile. And finally, it's a sure bet that the government will go "all out" tod keep business Inventories should be watched and Lewis A. Shea — constantly tion first The demand. operation and the be easily said, will last quarter, can prosperous. son the of electronic devices will of necessity replace manual means. At the same time greater emphasis will be placed al/3 on weight and space saving. the future, think I more per year. however, will not maintain the earlier trend but the Christmas Sea¬ and the even higher tudes months, it be and still Expansion feeds on itself expansion as long as we are Nationwide, business leaders in such important fields steel, chemical, housing, petroleum, transportation, merchandising, etc., are predicting both higher sales and impression of the outlook year means goods. as be election altitudes now realized speeds and alti¬ and speeds can a lessening off but still a prosperity. However, it is an high in their own race for higher speeds, greater altitudes and increased safety. Most of these ob¬ jectives are best attained by the use of electronic devices. At the high business by many contributing If it were not a Presidential my would income Thursday, January 19, 1956 . plants and producing new customers at the rate of 11,000 new babies per day, or 4 million affected year, engaged are stop more . new 1956 outlook for factors. for 1956, it is necessary to income, and more . *Outgrowth ander of Smith, Inc. merger of Mohawk Carpet Mills, on page Inc. and 116 Alex¬ Volume 1S3 Number 5460... The Commercial and Financial Chronicle (375) the amount and size of their mitments. It is reported that Our Reporter Governments on com¬ some of the institutions which have not, been too much concerned with the distant Treasury issues are moving out of the shorter obligations into the discount 2 xk % W. W. Hibberd Officer Of Marine Trust more now By JOHN T. CHIPPENDALE, JR. The to Government market be in of one ^periods, which seems for Up to now, there has been a some¬ that it will means credit. in-between those and what take time before the indefiniteness . demand increased seeking term though current lean towards to appear ' the viewpoint been seen that the peak rates, the action of the mone¬ tary authorities so far indicates a continuation of the policies which have been in force. The Central Banks still are offsetting the return flow of currency from circulation and the sharp decline in loans. issues, The is trend being market. money . J}f worx in along in with tax responsible for with new issues, selected switches, the being increased ac¬ New York City banks, it is reported, have been buyers of certain of the rities in competition of the smaller banks. some pension funds ket distant matu- more mild for bonds. the with Public still in the are longest mar- Government ? ' Peak in Rate Uptrend Reached? It not few be to seems a the opinion of market special¬ ists that the peak of the uptrend money in money rates if not already has been reached, past. This could conjunction close very the future picture be of the effected no small way by what takes place in the aforementioned eco¬ It appears deal of the thought that in the though as current the trend money of the worst market ters that for will be in under not, there such conditions. place far as as - concerned. the are It is evident that any of the demand for lessening money, and credit will have a fav¬ be indicate that abrupt changes in the action of the powers that be. It is evident that the trend of eco¬ nomic conditions is an important future going to have influence course of the upon money the mar¬ ket, because the policies of the monetary authorities will still be geared what to develops in the business picture. If the money top has been reached in rates, as some believe, then it must be assumed that the peak of the boom has also been if not already past. If the business boom has run its course, and a leveling off is in the mak¬ ing, then the trend of interest seen, rates ness ease. term will if be not This a towards certain means money market less tight¬ amount that the will orable effect the upon of shortbe the first to reflect any change in the P. Hib¬ berd, who joined the Living¬ Penobscot sharply in the near-term rities also, sharing to not as the rapidly. in the trend, extent same and William W. Hibberd Mich. added to the staff Co., Penobscot of New York office on of general market municipal department. ations of the oper¬ decided these to the sidelines have make commitments in securities. Treasury The obligation, GRAND 3% of 1995, has been and still is the leading issue in the mote distant Government market. some RAPIDS, Mich.—Wil¬ liam Jastrow, Jr. is now with Con¬ tinental Securities Co., Inc., Peo¬ ple's National Bank Building. Even market money though specialists believe this security is outdistanc¬ ing certain of the other bonds, it continues to have a good demand in spite of the profit-taking which has appeared from time to time. There also better seems to be interest ; (Special to The Financial Chronicle) . ST. - : • LOUIS, Mo.—Keith Forister is now affiliated with Metropolitan St. Louis Company, 315 North Seventh Street, mem¬ bers of the Midwest Stock Ex¬ Dammers has George — D. joined the staff of the Walter J. Murphy that in sales of shares of the plans may pur¬ company's Draper, Sears Adds Day BOSTON, Robertson BOSTON, MASS. —Vernon S. MacDonald has become associated with Chas. A. Washington Day & Co., Court at Inc., Streets, staff of Mass. — has been George added to Draper, Sears & Co., 50 Congress Street, members of the New York and Boston Stock Grillo has Mass. BOSTON, Joseph — J. joined the staff of Dean Witter & Planning (Special to The Financial Chronicle) (Special to The Financial Chronicle) BOSTON, Co., 19 Congress Street. COUNTY DENVER, Colo.—Paul A. King become affiliated lumbia Securities Co., table with Scott is Mass. — George ning Corporation of New England, Inc., 68 Devonshire Street. Co¬ Managem't Condition Mat- of close of business as sumoto of has been Hamilton for added to the December 31, 1955 Management Corporation, 445 Grant Street. Resources - $111,352,997.40 - - u Joins Honnold Co. (Special to Tiie Financial Chronicle) Colo. — Charles U. E. Lewis has become connected with $16,901,426.33 S. State Government and Other & Co., Inc., 524 Seven¬ ond and Banking 1,474,330.41 * 25,805,203.91 loans 11,215,411.43 Discounts ond Accrued 10,812,710.96 . 23,009,941.71 Houses Furniture Other Obligations Securities Guaranteed or Mortgage Loons 19,608,455.95 loans i— Insured First Obligations Municipal Bonds Mortgage teenth Street. up COMPANY Statement of DENVER, Colo.—Susumu staff BANK AND TRUST Inc., Equi¬ (Special to The Financial Chronicle) ....... Fixtures Income C KENNETH FULLER COWLES ANDRUS Executive .............. l President 1,567,873.61 366,237.69 Receivable Assets 391,606.56 199,798.84 Vice President NORMAN BRASSLER Executive Vice President TOTAL $111,352,997.40 Amounts shown ore Valuation net, after C. WELLINGTON DEY deducting Executive Vice President Reserves IIAIIIITIIS .: Deposits • $100,804,140.51 Reserve for Toxes, (IF Accrued V. Interest, Discount Other WIRES Collected, Common • CABLES CONDUITS Eorned Not 499,660.49 CABLE CORPORATION ROME, N. Y. and TORRANCE, CALIF. 6 Convenient Offices \ 79,860.40 PATERSON, J. N. 4,500,000.00 ... Undivided % 877,920.00 $2,250,000.00 Profits PASSAIC, 1,918,207.05 N. J. » ____________ , TOTAl Capitol LITTLE Funds 8,668,207.05 ! FALLS, $111,352,997.40 In addition to the above, assets held in the Trust Department total ROME ....... Payable Stock Totol ° 423,208.95 etc liabilities Dividends Surplus Expenses, $24,203,953.69 County Rank AND TRUST Member Federal J. with Investors Plan¬ now Paterson, Passaic, and Little Falls, New Jersey Building. Joins Hamilton Ex¬ changes. With Investors (Special to The Financial Chronicle), has E. the members of the Boston Stock Ex¬ ; (Special to The Financial Chronicle) AURORA, IColo. is consecu¬ vear organization Joins Witter Staff some¬ step This tive funds at regular intervals. (Special to The Financial Chronicle) With Renyx, Field buyers to ment Plan. third change. change. Honnold inclined com¬ (Special to The Financial Chronicle) Metropolitan St. Louis the 2V2% Government bonds, with now the Breed, Jr., is with Burgess & Leith, Hospital Trust Building. Joins Chas. A. With DENVER, a around of PROVIDENCE, R. I. —William Cash Good Buying in Discount 2^4s what fund, received the top award for 1955 sales M. longest the million mutual Columbia Sees. Adds enlarged demand for the longer-term Government obliga¬ tions, because soma of the buyers on $100 chase (Special to The Financial Chronicle) an were Group Se¬ curities, Inc., through which investors With Burgess & Leith Heavy Demand for 3s of 1995 which of Monday, Jan. 9, will be in charge Mr. Murphy has led the national (Special to Tiie Financial Chronicle) According to reports, there has been Group, Inc., sponsors in bank their M. Arthur — Renyx, Field & Co., Inc. - Distribu¬ tors odic Invest¬ De¬ partment With Continental Sees. sec¬ distant matu? more ropolitan Area for pany's Peri¬ the money This however, will Co., of B. C. Morton & Stocker takes not ther R. Building. what future course of interest rates but inclined markets S. J. Murphy, Regional Manager for the New York Met¬ Municipal Se¬ has been ^ to does •• Gold plateau. The extent of the leveling off process which is being looked for in the economic picture will determine a fur¬ be & the Award has Mr. while interest rates a sort of a ities not with DETROIT, is tightening process is over, and this is being interpreted to mean in some quar¬ tor, with the money Mich.—Donald is Crouse by bank. (Special to The Financial Chronicle) of most the made Group ' to Murphy Walter curities great a be largely aca¬ demic, since the monetary author¬ should of New York, accord¬ ing to an an¬ B. C. Morton Adds market. This influence will be felt tighten Trust nomic forces. term rates would • DETROIT, scrutiny, trend will The Company Livingstone, Crouse Marentette struction, automobile production and sales, and inventories are also given of Western Building. because been Marine (Special to The Financial Chronicle) as prime bank rate and other short- . dent areas. With of the that the question of further increases in the discount rate, the mean of has Assistant1 Vice-Presi¬ advices, a the buying banks, mainly in the mid¬ west loans in market, town factor, the trend of- consumer loans, home and commercial con¬ business commitments part Hibberd nouncement course In substantial to W. an which is being done in these bonds stone, being tivity. . n^ea: closely very According with this important money market Government . watched bonds. William elected coming from the smaller out-of- part commercial clue to the future a Volume, according to reports, has picked up somewhat in the . > of funds the with a fair being put to tax exempt obligations. has in the uptrend in inter- vest ; in this money Even opinions v of amount outlet an which surrounds it will have been resolved. -? money Distributors 115 COMPANY Deposit Insurance Corporation N. J. The Commercial and Financial Chronicle (376) 116 there 114 Continued, from page All American carpet carpet. by foreign machine-made producers will be adversely affected by this loss of sales, elthough the major effect will be felt by manufacturers with heavy wilton volume. profit outlook assuming that 1956 sales will at equal 1955, appears to be about the same as 1955. Profit margins remain modest. Although wool costs may it seems end in sight to this steady no improvement the Seaboard looks forward, along with the and region to a year of good business prospects in 1956 opportunity for even more extensive economic expansion. serves, and an lewis smith m. The be edging the continuing developments in man-made increased acceptance by consumers, to¬ up, -libers and their carpet nylon, should gether with the drop in the price of tend to stabilize raw material costs. The year 1955 witnessed the greatest industrial growth in the history of Alabama. Capital investment announce¬ ments for new plants and for the expansion of existing plants, was approximately $400,000,000. * ' A nationally-known the of few manufacturers announcing new plants for Alabama in 1955 were: Marathon Corporation; National Gypsum Company; Container Cor¬ poration of America; Consolidated Chemical Industries, Inc.; Interna¬ tional Paper Company; International Color Printing Company; F. C. Huyck & Sons; Allis-Chalmers Manufactur¬ ing Company; Gulf States Paper Corporation; and Coosa River News¬ SMITH C. It. American Airlines, Inc. President, 1956. For that reason, gross income for the airlines should continue to grow. Profit margins will be narrower. The airlines with costs below the industry average, with be good in conditions should business General factors, load reasonable will be the The airlines now on dividend basis should be continue payments at a rate profitable. more regular a able to approximating those of recent years, and new equipment purchases should not affect that ability in most cases. There has been a great rash of new route authorizations by the is The 1960. companies. factors suitable load if airplane, be maintained. the larger machines can during the following years. Within ten years it is prob¬ able that most of the conventional aircraft of today will have been dis¬ have been retired to the shorter runs, or air¬ posed of. The long-term trend is definitely toward craft powered with turbine engines. greater utility of the new service, greater time- saving at approximately the same total cost, will bring a new and renewed era of growth for the airlines. smith w. john President, Seaboard Air Line Railroad Company The prospects for continuing good business in 1956 are perhaps even brighter than they were for 1955 at the commencement of that year. Last year was a good business year. There are good reasons at the moment to believe that this year will be equally good, or even better. A steady increase of population in the six states served by the Seaboard Virginia, the Carolinas, Georgia, — Alabama indicates — were industries of located in lines than more Star Cement facilities Furthermore, there rise the states in was capita per construction dollar program electricity will more than double in the next 10 years. demand, which in 1955 exceeded 1,260,000 kilowatts, the company plans to invest in the next three years approximately $150 million for additional facili¬ ties. Of this, about $36 million will be spent during 1956. Last month, the company filed applications with state income. is reasonable indeed to that expect this trend will in the Seaboard's territory. continue duction has caused the establishment of number a of .food processing plants to utilize this increase, and there also have been other concerns, either new or enlarged, dealing in chemicals, furniture manufacturing, steel fab¬ rication and mining which have added to the business activity in the of these expanded electric board's pany interests, a result total the generating capacity in the Seaboard's increased by 15% over the preceding year. was During demand the on past management placed heavier orders delivered in 1956. freight weight there year also the Seaboard's services. even an diversified and as power territory be Again in 1955, partly area. cars demand for this 2,400 steel It also increased an that year, new During the past in service. stainless believe to reason was This gives the Sea¬ and freight year there the cars com¬ to it put 1 000 ordered 25 new will be new light¬ passenger cars, including both of which already are in service and the balance expected within the next few sleeping cars and coaches, some weeks. the continued over-all industrial growth of Alabama growth in the territory served by the Seaboard. Yet compensating If that situation can creases. service the last charge in¬ be corrected, we are opti¬ W. Based on Alabama's abundant mineral and forest re¬ excellent climate, abundance of water, easilytrained workers, good transportation facilities, a favor¬ able political climate, an ever-growing market for goods and services of all types, and the whole-hearted enthusi¬ asm of its people for industrial progress, the continued We feel of the certain best that 1956 indicators of progress of area an will Never has U. no exception. the is the expansion of the electric utility, be¬ the cause service it provides meas¬ the net growth of all businesses. The Florida Power & Light Company ures serves tion, its load capacity at the Plant, in the Miami total our 897,000 our system KW, more pletion the 85,000 Palatka our dale Power struction. to addition on to McGregor Smith the St. load increases of 50%, units, ability to all within a serve anticipated short three-year period. It is enterprises significant in appraising the future to note that for area—one of the world's greatest winter and playgrounds to which airline advance reserva¬ the year's—has 1955-56 now planning are they double-checking and to insure maximum added capacity for each are triple-checking increment of dollar expenditure. of For that most basic of steel, is concerned with the problem of financing the tremendous expansion that seems in¬ example, industries, our W. C. Snyder, Jr. minimum necessity to support the growth of the U. S. economy. While esti¬ mates vary, a conservative guess is that steel making capacity must be increased at least 25 million tons in as a the decade ahead. Some of this may be provided by rounding out exist¬ ing facilities. This "tag-on" expansion is relatively eco¬ nomical, costing perhaps $150 to $175 per ton of added annual output. Unfortunately, the opportunities for this type of expansion are rapidly exhausting. Soon, steel must venture on the more expensive capital road of building virgin capacity. This will cost roughly twice as much as the tag-on expansion, the estimates of unit all season were become, at the operations and equipment. Engineers urged to develop new potential from developments. possible contribu¬ This is new a a same third above last time, the largest challenging horizon not only for the man¬ in the steel producing industry, but for companies like ours which specialize in developing and manufac¬ turing the cost-saving equipment that increasingly estab¬ lishes this basic industry as a highly mechanized opera¬ tion. The technological advance of the steel industry during been tremendous. One of the re¬ the past 20 years has sults, apart from increasing steel workers to one of the most highly paid employee groups in the world, has been the lifting of steel try average. the Miami tions but agers addition to our Lauder¬ Plant, just north of Miami, is under con¬ our supplier of capital goods and services, Blaw-Knox is line observer of this trend. techniques;; Purchasing agents scan the suppliers critically to extract competitive savings. A 320,000 KW increase front tions from This addition will consist of two equal will a Scientists and researchers explore the be put additions a ance into service in 1957, the second in 1958. This one addition will almost equal our total system capability so short a time ago as January, 1950. These one As engineering are which, with 8,000 KW increases in other units, will put another 93,000 KW into service around the of 1956. dollar. operators are planning expenditures with minute care. serviceability and cost perform¬ River middle to at least on this Technicians analyze the: bringing capability up to than four times KW the prosperity can basic point: ing the capital needed to finance demanded growth, steel area, Power Plant be assured industry, no less than end consumer, is shopping around get big value for its spending current of put Day system capability. We have well on the way to com¬ Johns welding we 1955 of generat¬ Cutler Power V-J now a ranging from $300 to $350 per ton of capacity. Faced with this big problem of generating and enlist¬ 155,000 KW ing experienced such the center During area. S. industry in third of the State's popula¬ a with Miami SNYDER, Jr. competitive spirit with high level demand. Economists who express concern about the soundness dicated be CORDES President, Blaw-Knox Company long-term expansion as never before, of the nation. economy sources, summer Within the past few years there has been spectacular most concern is increases in equipment rates which are currently mistic about the outlook for the New Year. Industrial in the and into service Industry in the Seaboard's territory is becoming much more diversified. The region's growing agricultural pro¬ good level. limestone costs and wage without years faith general capita gain in income was higher than that for the nation generally, a trend which has been noticeable for the past few years. New pur¬ chasing power is of course generated through increased family incomes, and business is accordingly stimulated. sharply, and we are this demand will con¬ taking place, and which have occurred during three of Federal One John W. Smith R. H. Smith regulatory authorities to begin work on a $100 million development on the Coosa River, which over a period of 10 years will involve the construction of four new power dams and the raising in height of an existing dam. Thirty million dollars is being budgeted for hydro-electric generating facilities on the Warrior River. In addition to this hydro-electric program, work is under-way on 550,000 kilowatts of steam-electric gen¬ erating capacity. The capital outlay for new facilities is the Alabama Power Company's way of backing its and nesses. this a To meet this her history. But that is no longer news. Each succeeding year establishes new highs in all industries and busi¬ In serves, the Seaboard Export coal has like¬ traffic, such as cement products, and heavy chemicals, is increasing in our territory. So the outlook is en¬ couraging. The feature of the present situa¬ and material pace output. industrial tion that gives us in many locations to serve a growing market for goods of all kinds. Long range forecasts by Alabama Power Company in¬ dicate that due to the developments under way, the use rapid a volume Other freight many at generating industry, an¬ user of coal, is at increased tinue at constructed in Chairman, Florida Power & Light Company contin¬ a encouraging an substantial record wise new jobs and has stimulated activ¬ fields. Birmingham, Mobile and Mont¬ gomery are becoming more important centers of dis¬ tribution. Regional offices and warehouses are being ity power other has Florida has completed the most prosperous year in were rate of per It tric a and McGregor smith Seaboard's the Plant Company Railway experienced improvement in the general business situation as com¬ with the previous year. The steel industry, an important consumer of coal, has created thousands of 100 expanded by more than a score of large companies in this same period. ued have pared Company; Central Foundry Company; and multi-million This permanent char¬ a along 1955. we Western in mid-1954 to nearly 100% of ca¬ pacity at the present time. The elec¬ economic growth of Alabama is inevitable. potentially greater growth in many As a likely illustration acter 1955 bama plants are: Republic Steel Cor¬ m. smith other fields. new During smith and Ala- their of expansion nouncing Lewis of coast will be in widespread use will be available in 1959, and there h. r. President, Norfolk Pullman-Standard Car Manufacturing Company. conventional this, of Florida's sound economy in 1956. gradually increased from an - ap¬ proximately 65% capacity operation Capital requirements will increase substantially, through need to con¬ tract for the purchase of new equip¬ Service of four and one-half hours from coast to of anticipate the continued steady, rapid development Porter airplanes, both the turbo-prop and the turbo-jet, should have the ability to produce air transportation at a cost lower than that and _ We hopeful that of public tests usual the by spite of high capital cost, the new Florida manufacturing jobs increased 15% and this rate of devel¬ opment has been closely maintained through November, the latest reported month. Foundry Company; Connors Steel Division of H. K. Company; Reichhold Chemical Company; Lone to principal airlines have in some cases already met this requirement through the negotiation of long-term loans The In 1954, when the annual rate of manufacturing employment in the country dropped 5V2% there was an increase in Florida, and in the Miami area that increase was 8.7%. During the first half of 1955 the country as a whole just about broke even, but in the Miami area demand for American remains ment, most of it to be delivered in 1959 and on the print Company. Some of the major companies an¬ convenience and necessity. the was exceeded by only 10 nation, and percentage-wise it was ex¬ ceeded by only one state east of the Mississippi, where seven of the county's eight great manufacturing centers are located. Its industrial growth is both rapid and in (Alabama), Inc.; Ideal Cement Company; Scott Paper Company; Hazel-Atlas Glass Company; U. S. Pipe & tified for This numerical increase 1947. states be the Civil Aero¬ It Board. nautics In developing manufacturing center in Florida. And, in Florida, factory jobs have increased 50,000 since that this rate of parelleling needed or that it can soon be jus¬ agency, proven from insurance and fastest poration; Olin-Mathieson Chemical Corporation; Reynolds Alloys Company; Stauffer Chem¬ ical Company; Monsanto Chemical Company; Courtaulds regulatory C. R. Smith Thursday, January 19, 1956 stable. President, Alabama Power Company least ... profits more closely to the all-indus¬ The need, however, is for steel to pace in¬ dustry in profitability, and thus to generate the financial resources need for growth. I believe this will be accomplished. The future poten- tial from technical advances and still greater mechaniza- t Volume 183 Number 5460... The Commercial and Financial Chronicle tion exceeds the achievements to date. in opments The rise of devel¬ improve the efficiency of iron-making and metal refining; greater use of pelletized ore and higher blast furnace temperatures, thus permitting more output per foot of hearth and lower oxygen to use coke consumption; improvements in automatic pouring; refractories; in furnaces; in rolling and conditioning in facilities—these and many other developments have not yet made their maximum contribution. There is also the rise of chemical engineering in steel making, which will permit more salvage and extract greater values from raw materials and by-products. And in time steel may develop, perhaps through coop¬ erative research capital routes to locating on crash a new capacity and to the on flexibility in more total The economy. same be said of may the growth movement and the rapidly advancing tech¬ nology in the dynamic field known as the chemical process industries. They, too, are hard buyers, extracting every competitive advantage, feeling the compulsion of stretch¬ ing their capital resources over the maximum frontier of growth. And it goes, with one industry after another feeling competition, of the need to reduce costs, to develop capital for growth, and to obtain the maximum so the lash of progress and utility from each dollar of capital expendi¬ Much tures. realize that we like to would I as sell situation is this easier to Our economy has more self-correcting and progressstimulating ingredients than many people may suppose. This is a 24-hour-per-day, 365-day-per-year battle on a one. frontier that has, as yet, no visible end. JOHN I. SNYDER Executive Mainland Economic During the servers as Development Administration, New York City 1955, ob¬ the world visited the Common¬ Rico. Representing such far-flung Africa's Gold Coast, Guatemala, Korea, Thailand, Brazil and Israel, they came to see Liberia, Iran, Egypt, just how the size Burma, test-tube island one of New Jersey) was (half lifting itself up by its economic bootstraps without the aid of government hand¬ outs, dictatorial controls planning. In the same period, equal number but this ferent ine a time toured mainland; I. Snyder taxes almost an with of for dif¬ exam¬ profit incen¬ on the U. S. them, decade, S. Rico, somewhat a specific among a U. Puerto tives widely promoted John a no income large labor pool, pre-built multi-purpose fac¬ tories, worker training and selection, low freignt rates. -Neither group On the borad was disappointed. Puerto Rico con¬ a pattern of growth that has been accelerating rapidly since 1940. Net income, a good barometer, was up to $990,000,000, roughly three-and-a-half times that 15 proofs of this rise dence in 1955. new vision put were very this 1955 development, showed 1954. a sales moderate Indications point better year in 1956. The growth of the beckoned from the were terns of Through estimated the American For the 12 States. Public acceptance of canned goods is increasing con¬ stantly. Replacement of the unsanitary bulk measuring and merchandising of the past with the attractive and ing 1956, manufacturing income at close to $160,000,000 will top farming revenue for the first time and become the dominant theme in the Commonwealth's economic efficient food retailing methods of the present has helped helped by the development of all unit packaging, and by the tin can in particular. Today, many different kinds of products (food, house¬ hold, drug,1 cosmetic and industrial items) are offered in thousands of different types, sizes and shapes of cans. Tomorrow, and in the years to come, many additional products will be offered. Of equal importance in broadening the consumer mar¬ ket for canned goods has been the introduction of new techniques for more efficient and economical production. These developments are contributing to increased adapt¬ ability of the metal can to new uses, improved appearance and greater strength. Modern high-speed production methods are a far cry from the completely manual operation prevalent at the turn of the century. Present-day can lines easily turn representing an investment of over $55,000,000 $12,250,000 ammonia plant. refineries and a Record (3) purchases from the the last 12 months had one direct effect on mainland businessmen — United continental Puerto Rico's accelerated economic States. during thousands of pace record sales of $524,000,000 on further increase in Puerto Rican family purchasing power should bring this total up to $550,000,000, with purchases from every state in the the island. Next year, a Increase U. S. in tourism and tourist facilities. Con¬ were attracted to Puerto Rico Although National only recently three companies in the field, it has made important contributions, through research, to the development of new uses for cans. An gains of a example, which is finding increasing is the soft-drink can. National acceptance, pioneered in this field, and currently enjoys more than its proportionate volume, as compared with the Caribe Hilton; $4,000,000 Mills-Landrum hotel! and an $8,500,000 Henry Held hotel project that includes complete con¬ vention space. With this increase in facilities, Puerto Rico has only begun to tap its enormous tourist potential of climate, history and central location. twice new In important consumer golf course; a 100-room extension of the a to the ranks of the top rose to come, including: Laurence Rockefeller's El Dorado luxury resort with an 18-hole greater cans cans the industry's growth. tourists 1955 for base 400 per minute; most can plants produce mil¬ daily. We at National Can are proud of our contribution to in record numbers. Over 150,000 visitors added $25,000,000 directly to the Commonwealth's econ¬ omy, up 10% over 1954. Equally important, $20,000,000 in new hotels and related construction formed a solid during been lions of out Union. (4) has and manufacturing can led shift the more from popular flat-top style. With the surface dicated 1955, Puerto Rico was neither the "stricken land" decade ago nor yet up to the American standard industry in general. Our company cone-top style to the currently the of demand barely scratched, Continued on much in evi¬ what's behind the "Golden" Dividend Record months ending manufacturing, $26,000,000 in 1940, had reached $151,400,000 and gaining on the $159,600,000 from agriculture. General Mills? of Our Governor, Luis Munoz Marin, has just predicted 1956 may witness the turning point, with manufacturing outstripping farming as a source of in¬ come. As many visitors have observed, the wrench is that the year fast replacing the machete in modern Puerto Rico. businessmen, investors and man¬ ufacturers, there were equally interesting dispoveries. Since 1947, Puerto Rico's Economic Development Ad¬ ministration, through its New York, Chicago and Los Angeles offices, had been enthusiastically describing to Stateside manufacturers a wide variety of industrial in¬ centives and natural advantages offered by the island. General Mills has earned and For continental U. S. Tax considerations were paramount here. With no dends its on since 1928. listed on the Big common paid regular divi¬ stock without reduction" Only nine other companies with stock Board of the New York Stock Exchange have this record. With "Golden Ten". Genbral Mills they form the representation in the U. S. Congress, Puerto Rico did not come under Federal tax law. Moreover, the self-govern¬ ing Commonwealth, like the American West of 90 years before, was being encouraged to get part of its share of normal mainland expansion. Even in 1955, Puerto Rico with V/4% of the U. S. citizenry received less than 1/10 of 1% of U. S. new plant investment. It thus has the For the dramatic story of General Mills — its philosophy and practice BUSINESS WITHOUT BOUNDARY great needs—and also offers the v/ide open opportunities —of To a new frontier. Federal . tax freedom, Puerto Rico's legislature added 100% local tax exemption for 10 years under the Industrial Incentives Act 1954, along on-the-job training, were good. UP OR A COPY SEND FROM YOUR YOUR LOCAL BOOKSELLER, ORDER, WITH $4.75. TO of with modern low-lease factories, technical aid and economic counselling to make the package more attractive to brand new or branch enterprises — sinco "runaway" plants are excluded by regulation. Results in 1955 PICK Some 64 mainland, affili¬ UNIVERSITY OF MINNEAPOLIS MINNESOTA 14, the in¬ potential market for soft-drink cans is probably mere was economy. low-cost (1) Industry will outproduce agriculture. Industry in general and manufacturing in particular are the heart and soul of Puerto Rico's development program. Dur¬ horizon; and record electrical income from even packaging in at¬ tractive, one-trip containers, it has changed family buying habits, and has contributed to the higher stand¬ ard of living enjoyed in the United Robert S. Solinsky by 1955, all agricultural income accounted for only the an manufac¬ ing, packaging and advertising pat¬ forward these four predictions on was mid-1955 to turing industry has been dynamic throughout its history. It has played a significant role in the merchandis¬ all reported. 16% of the total net income. Despite of cans in gain over can More than antennas hurricanes summer which sharply reduced the yields of Puerto Rico and 1956: if Puerto Rico's economy was obviously growing, also rapidly changing its complexion. In 1940, as in the half century previous, Sugar was King. a the threshold of several seasonal food crops. investment, But in light of the disastrous good beginning had surely been made, and prospects future seemed bright. then on good^ when consid¬ the more me industry stands 100,000 automobiles, including Cadillacs, crowded the highways; 80,000 tele¬ appliances But in ered a sales of refrigerators, yachts, motorcycles and it The can-making for the long-term Let SOLINSKY before. years Material 2,000 a S. another year of profitable operations and increased sales. The 1955 results were exceptionally than tripled in 15 years, at $436 was still about one-half of the poorest U. S. state. Nonetheless, though socio-economic front, tinued of by tinental objective in mind—to host ROBERT long shot. Unemployment still wavered around 15%, the equivalent of 10,000,000 jobless in the continental United States. Also, per capita income, al¬ socialist or continental of manufacturers Bootstrap." growing technical know-how, industrial facilities and public utilities plus an almost fanatic desire to succeed did not solve all of Puerto Rico's economic problems in 1955 But the Commonwealth remarkable program and record of progress President, National Can Corporation production next year include two mainland-affiliated oil 1,200 "Point Four" some a in "Operation tion, expanding previous operations, were, among others, Remington Rand, Sterling Drug, Consolidated Cigar and the Shoe Corporation of America. Even at this point, the 10-year score of EDA-promoted factories is impres¬ sive: 342 new plants in operation, an investment of $150,000,000; annual sales of $125,000,000; EDA-^caused em¬ ployment direct and indirect of over 65,000, supporting almost a quarter million Puerto Ricans; a nicely bal¬ anced product range that includes electronics, plastics, metal work, electrical equipment, apparel, textiles, foot¬ wear, cigars and optical instruments. over Puerto of places all from wealth year International Latex, Beaunit Mills, the Carborun¬ Company and the Sunbeam Corporation. In addi¬ dum living it plans for the future. does have (2) A trend toward industrial bigness. Big-name plants and large-scale installations were a prime feature of 1955. Projects begun in 1955 that will reach full Rico Puerto roster future. Commonwealth of Director, Rico's of Among the top during the year branch plants. up Puerto to markets, essentially healthy an added But increased mainland and Puerto Rican constructive influ¬ a companies set were facilities for steel production. new The dramatic outlook for steel is ence scale, lower cost program ated names 117 (377) MINNESOTA PRESS — read page 118 118 The Commercial and Financial Chronicle (378) Continued great as from page the current market for beer cans. The latter nearly 20% of the industry's entire can as output. A relatively product, which can prove very im¬ new Much more will be heard about this type of container during 1956. The industry is making progress in eliminating the valleys between the peaks of heavy demand which occur during the perishable food canning season. Oil, paints, detergents and similar household and industrial items are packaged and sold the year 'round; they do not im¬ pose a seasonal demand on can manufacturers. Nonseasonal foods or meals in cans, such as pork and beans, spaghetti and meatballs, meat stews, permit off-season packing. Canned pet food is another very substantial portant, is the detergent can. year-'round item. National farther in leveling out the; peaks and valleys in production, through its recently expanded activity in t"e housewares field. Our Can goes even seasonal is company the leading decorated • metal waste baskets, of producer housewares, which include canister sets, slep-on refuse grills and cue Barbe¬ also manufac¬ trays and many other items. cans, picnic metal baskets are can-making industry's relentless search for new for its products; its constant trend toward lower higher operating efficiency, augur well for the Moreover, in 1956 we should have the benefit costs and future. of favorable a better year levels of ~I in business businessmen will be an Most 1956 for tne economy than 1955, with high industrial optimistic am atmosphere. economic analysts feel that many even nearly in meir true guise, because the more production and personal income. the outlook for the on power for Atomic Commission needs will prove to have become completely stabilized during the last quarter of 1955, and the marked statistical distortion thus injected almost will be removed. all the above that the electric For general, and for National Can in particular. GEORGE SPATTA tion The Clark will achieve Equipment Company all-time high in em¬ an volume profits 1955 for of and in for manufacture lift highway and to expect We activities; three engaged and sales we duplicate this record in 1956. ponents industry will indica¬ exceed»its 1955 highs in sales and generation of energy and will forge ahead to new levels of capability and strength to its meet responsibilities in our ex¬ panding economy. Capital-expenditure-wise, since ex¬ pansion of utility plants and equipment must be planned on the basis of expected load growth and authorized two to three years before commercial service, capital expenditures will be heavy. The exceptional and, to a certain challenges and demand degree, unexpected extent of 1955 s growth in cut into industry's margins of generating cap¬ ability and physical of plant to extent greater a , than Thus, to maintain adequate reserves, in the rising demands that analysis of the coun¬ the leads them to expect in the next few years, the utility companies have budgeted a record $2.9 billion for expansion of genera¬ tion, transmission, and distribution facilities, to be spent in 1956. Of this amount a substantially heavier than try's economic projected growth will porCon pro-rata place, and will contribute in the latter half of 1956. take to bolster the economy, ulus of the Electric System, the stim¬ economic factors, trends, and de¬ velopments prevalent throughout the country made 1955 a year of unparalleled activity and progress. At no major System's formation has as much activity involving industrial expansion and location of new in¬ dustry in the AGE territory taken place. Of tremendous long-term economic significance to the entire Ohio River ployment, utility every time since the President, Clark Equipment Company are com¬ the trucks, merchandising of trucks, and the manufacture and merchandising of road-building equipment. We expect all of these activities to continue at a high level JULIAN Valley, recent well as the AGE System, were two First, by the Kaiser Aluminum as announcements: Despite billion, compared to $5.0 billion in 1954 of $5.2 contributor million to increase future, would predict general PHILIP In the by ances American face I good business for hie country as a whole. George Spatta President, and of SPORN Gas 1955 many Electric and Service record-breakng Corp. perform¬ the the 1956 country's economy as a whole and by utility industry, it would not be unnatural electric for to be a of year average or even subaverage activity and results, electric-utilitywise. That the to of indications present contrary is due to basic a of First, 1956 promises to be to a good a — year in sales of industrial and commercial electronics, million of in which 1954 Second, added the million kilowatts of replacement parts, which went million to $700 million. from $550 Production of about television sets in 1955 high new value of somewhat also the in Third, there basic elements are in dustrial of these at an is population: all-time being Our a very good year, with total production mounting nearly 14 million units compared to 10 million in 1954; much of this increase was attributable to very strong demand for auto radios. Although retail sales to of television in the late fall months did not come rapid rate; formed, creating new is increasing and larger families are continued demands for levels of late 1954, demand was characterized by remarkable stability throughout the year. The tele¬ vision business remains strong currently, especially the replacement market, but because of the very hign total 1955, indications are in 1956. My guess is that set production might decline as much as 10% to 7.0 million black-and-white sets, and that radio production might drop from 14 to about 12 million un.ts. production that electric energy in use of energy in latter residential 8s ing industry and growth in the the per capita home and farm and on the farm. These loads will continue in 1956 they h&v6 in other years, to constantly grow—§ivus a firm base only mildly responsive to adverse economic turn conditions. the to normal The year trend of 1956 will residential mark sales the size total The assuming increasing poition of total energy sales each year only apparently interrupted in the past three years by the extraordinary energy requirements of the United States Finally, sensitive Atomic volume of color is about even to in industrial changes in energy sales, which economic activity, the dip are in in 1956 a behind the estimated timetables year when it was thought that several hundred thousand sets might be made in 1955; probably not more than 50,000 color sets were actually turned out, and a a year ago, serious technical problems must expansion years' history of the electric utility industry by still be overcome beiore fense showed private has power never before undertaken been the in the earliest. Although procurement of electronic equipment for doa modest drop to $2.4 billion in 1955 from $2.5 billion the preceding year, the electronics industry its share of total military of contract awards by the Department of Defense for the fiscal year 1955. Furthermore, since the rate of awards fell somewhat behind the appropriation rate in 1955, a gain in elec¬ tronics contracting of about 10% in the current fiscal year is probable. How much of this will be translated into actual deliveries is, of course, uncertain, but it appears likely that a level of $2.5-$2.6 billion may be attained. The proportion of defense spending for elec¬ tronics should continue to increase in 1956 and beyond, reflecting many dramatic developments in the field of complex weapons systems, early-warning defense in¬ stallations, and guided missiles. For example, expend¬ itures for missiles alone increased more than 43%, f.om $529 million in fiscal 1955 to $756 million this year, and preliminary estimates indicate a level of $1 billion in and 675,000 kilowatts in 1958. Included in the 1956 capacity of 575,000 kilowatts will be the world's first supercritical steam-electric generating unit, at Philo, SPENCER extremely interesting an As in the business will feel the case one of all election impact of stepped-up po¬ at the school and program, fiscal tronic time balance the budget taxes, will be very much in the limelight. Nineteen fifty-six will start on a high plateau of basic strength in our also to us in the 10 There is a wide variation in degree to which various indus¬ demand. those In segments gets Kenneth A. Spencer of al¬ industry where capacities have ready been substantially expanded as in the nitrogen in¬ dustry, the coming year will be extremely "competitive with some over-supply. Even in these cases, however, basic stability is provided by the fact that continued growth and demand will, in a period of years, consume the new supply which has been recently constructed. In other excellent industries, of fuel of which the coal industry is for The substantially electric Demand is generation shifting from by long-term increased are one purchases at depressed prices supply an example, the change in trend will be rather conspicuous. contracts to at missile represents elec¬ industrial and commercial in both new military industrial and i^ complicated electronic applications, industry is faced with the problem of our and better materials, components and func¬ of achieving a much higher re¬ For the parts manufacturer like Sprague Electric Company, this means that as equ'pment tries have recognized and anticipated this electronics liability in their design. years. the generally more than that guided a tional assemblies, and 15 to in creating tremendous next for facet of every demand for goods and services which before of growth in the demand for replacement parts be expected. devices last year there has been an increas¬ lies interest of .In view of the increasing use of domestic economy and a sound stim¬ for future growth. During the the is cost equipment. tinued ulus of It the applications are expanding at the rate of about 2C% per year, and recent estimates indicate that this portion of our business may double in size by 1960. Strong con¬ ana same awareness 1957. one-half Markets and reduce ing slightly increased probably procurement, attracting nearly 20% budget, support the farmer; expand road economically feasible, it seems prob¬ production will not start before 1957 at any (OVEC). dertaken by the AGE System, 575,000 kilowatts will be brought into service in 1956; 450,000 kilowatts in 1957; the that except Ohio Valley Electric Cor¬ Of the 1,700,000 kilowatts being un¬ group poration felt. Energy Commission. market entertainment extent upon whether a substantial of color TV sets is produced. The development mass re¬ trend in occur may the of becomes fan a attained sales and contraction some able new housing. And there has been no slowdown in the re¬ quirement indeed the demand—by these new and by existing families for a continually improving standard of living. This means growth in the per capita use of to tp the peak color TV litical activity—the struggle to support a greater defense population Sprague had developments, will require the AGE System to institute in 1956 an unprecedented three-year expan¬ sion program for the addition of 1,700,000 kilowatts of new generating capacity. Such a heavy program years, present longterm trend of the national economy which have an inertia effect, tending to pull the electric demand for¬ ward in spite of hesitations in the economic cycle. One K. more figure of two to three hundred thousand now appears to be the most optimistic guess possible for 1956. Since The year of 1956 will be the Julian the toward demand costly models. Al¬ though less widely publicized than television, radio also larger and These loads, augmented by expectations of mounting residential, commercial, and other industrial sales re¬ sulting from intensified load-building efforts, the new population and enterprises to be attracted by these in¬ from many points of view. generating rtulip Sporn capacity during the year, an in¬ crease of 11.6% over 1954, its amaz¬ ing increase of 16.6% in sales, brought about a reduc¬ tion, in spite of the large increase in new generating capacity, in the reserve or margin between generating capability and peak demand from the 1954 figure of 21.2% to 20.8% at the end of 1955. greater \ preceding year beca.se shift a a units, and their dollar m was in than million 7.7 represented of KENNETH A. new $c50 million, and pletely integrated, aluminum development near Cresap, W. Va.; both operations to be based on coal-fired elec¬ tric energy from the AGE System. President, Spencer Chemical Company although the industry staggering total of 12% $550 from rose to will depend to some breaking thermal efficiency of close to 40%. activity should continue to increase throughout the first half of 1956, although at a lower rate of rise than 1955, followed, perhaps, during the second half, by a leveling off or even a slight dip in business tempo. $1.7 Chemical Company to establish a major aluminum reduction plant at Ravenswood, W. Va.; and then, that of the Olin Mathieson Company to build a new, com¬ Ohio, designed to operate at a steam pressure of 4,500 per square inch, with initial temperature of 1,100°F and double reheat temperatures of 1,050°F and 1,000 °F. This unit will, it is expected, attain the record- in fact, over-ail, a than 1955. Business year prod- billion, but the sharpest percentage gains were and pounds reasons: business better are number radio-television in total $300 a and other home entertainment ducts and the previous Chief billion in 1953. this gain was 75 foreseeable in military electronic slight further drop a procurement, total sales of the electronics industry at factory prices in 1S55 reached a new high of about $5.4 of the in SPRAGUE K. Sprague Electric Company President, peak 1956 offers reasons, of all these factors througnout another good year in 1956. composite result heavy very Energy For the American Gas and industry can The the economy should be growth in demands for large blocks of face The and better than it has been normally resulting from any leveling off or lag industrial output will, in 1956, be cushioned to a considerable extent by new industries and enterprises which will be brought into service as a result of 1955 expansion programs. Percentage-wise, gains made in industrial energy sales in 1956 will begin to appear the anticipated. tured. uses prices. in absorbs now is Certainly the outlook for the coal industry for quite a number of years. sales 117 1956 Thursday, January 19, . . . requirements making themselves of short-term an attempt to fair and or spot assure reasonable more crease as means a greater incidence a entire system. mation in the tronics of use single part can mean the failure assembly of end equipment in the elec¬ industry, as as in semi-conductors, vices, etc., ment of are all and Moreover, the trend toward auto¬ other another challenge, and many new such of components complexity is added by parallel cir¬ cuits, the failure of an reliability must in¬ exponential curve, for greater complexity unless still greater of degree of the complex an industries constitutes functional components magnetic pulse-handling de¬ affecting the design of electronic equip¬ types. In my opinion, all of these things combine to make the present a period of greater change than our history. industry has ever witnessed in its 53-year Volume 183 Number 5460 The Commercial and Financial Chronicle ... LAWRENCE F. STERN HERMAN Chairman, American National Bank and Trust President Company of Chicago Whether can which has been and Former We predict with accuracy the course of business for a full year ahead in an economy as com¬ plex as ours is open to question. This is especially true now, following the excellent business of recent years one (379) interrupted President, look forward the needs be must consumers of much business during our recently S. 1955 which to times released and building housing tant affect wise past such impor¬ boom, significant. since these be may is especially true others which supply them with Their large payrolls like¬ contributors to consumer buying in the growth volume of lation. 1955 finance increased business System tangibly as discount rate rising prices, illustrated its public and activity at increases significant least at are its by expression of in concern enough hard pressed to equal With the exceptions already noted, business at capacity levels forward orders to the into fell first there off of the and assure half is as lend While year. building and economy the on of had high Our econ¬ year. times declines. country at highest in the history of continuing a to consumer this that note 195f>, though the usual seasonal influences will of course during the winter quarter. While the econ¬ much more buoyant condition ago, the monetary policy of Canada, resulting in a general tightening of credit, is expected to curb any over-extension. Many sections have experienced an early and severe winter to date, which may affect unfavorably employ¬ ment in the industries most susceptible to seasonal in¬ fluences. But apart from this, the prospects for the basic factors new capital investment, consumer ex¬ has resulted in Fortunately Government tensions the fiscal than American people for demand a the better credit of heavy pressure policies monetary and of our being used to check unreasonable are tending thereby on our level to for As from by own company, of the major devel¬ some industry and by the Government to indicate that total past In it fact, plant is and construction new possible equipment that this 1955. income months automobile business outlays for will exceed those year result is ahead. new sales moderate increase in yardsticks such as production, etc., are On the dicate of the should other been good very railroad so in little. a a carloadings, electric situation the this in has the there summary, year, efficiency should a improve new and of stable copper market can be developed and being parallel, a in the rural income added of 4 to significance 5%. way, would seem to indicate another year in the its previous year, continuation and a regular monthly increases high degree of confidence the contributing necessary economic picture 1956 to continue their advance, though a restriction of con- other conditions Continued RECTOR STREET, In Notice on page to NEW YORK NEW YORK 6, All Holders of Unsurrendered Stock Certificates for Preferred Stock ($7), $6 Preferred Stock, re¬ Second Preferred Stock, Series A should many are but there ($7), and Common Stock (old) of AMERICAN & FOREIGN POWER COMPANY INC.: signs of an easing in On February 29, 1952 the Plan of Reorganization (Plan) Company Inc. (Foreign Power), pursuant to Section 11 (e) Company Act of 1935, became effective. :v/v- things to be optimistic for the first time in are, over segments of business some Pursuant that should temper our thinking. of American & Foreign Power of the Public Utility Holding the Plan, all rights of all holders of the Common Stock (old) and of the ($7), $6 Preferred Stock and Second Preferred Stock, Series A ($7), includ¬ all accumulated and unpaid dividends on such Preferred Stocks, have been to Preferred Stock ing the right to revoked, abrogated and cancelled except such holders' rights to receive, subject to the terms of the Plan and within the time limit therein provided, the new securities of Foreign Power R E D G I G N Filling, Land Reclamation, Canals and Port Works allotted to Holders of certificates for such Preferred Stocks and for such We equipped are tion to and port Ship Channels execute all kinds of to the Federal dredging, reclama¬ Plan to claim the securities prpor to Government Cable Address: Citizens or the proceeds thereof been entitled under the Plan. of said securities or any other cash to which such be obtained from Corporate Trust Department, 46 Wall Street, New are the new Common Stock share for each 100 shares of the new Common Stock, entitled to receive dividends upon share in cash plus one December 5, 1952. the 10th of March, June, September and December, 1953. IStf per share on the 10th of March, June, September and December, 1954, end dividend of 15^ per share paid December 10, 1954. ISd per share on the 10th of March and June and on the 9th of September ber, 1955, plus a year-end dividend of 15<- per share paid December 9, 15^ per share on HOUSTON • stockholder of Foreign Power who of the Copies of the form of Letter of Transmittal which must accompany certificates represent- 1()(!' per Atlantic, Gulf and Pacific Co. Park Row no ing stocks when surrendered and other material relating to the Plan may on 15 provides that the cash to which he is entitled pursuant to the terms the expiration of six (6) years following February 29, 1952 shall be entitled to receive any part Upon exchange, holders paid as follows: Longest Experience BArclay 7-8370 (old) who years heretofore Interests Everywhere NEW YORK 38, N. Y. or Bankers Trust Company, Exchange Agent, York 15, New York, or from the Company. Correspondence invited from Corporate and Private ~ prior to the expiration of six (6) stockholder may have work anywhere in the United States Contractors same Notice is hereby given that the Plan Improvements, Deep Waterways and Common Stock from February 29, 1952, to the Exchange Agent appointed under the Plan, will receive in exchange the new securities of Foreign Power and the cash (if any) to which they are entitled under the Plan. surrender shall fail River and Harbor by the Plan and such other rights of such holders as are specified in the Plan. them 2, State TEXAS Bank Capitol 4-6091 "Dredging," New York BIdg. psycho¬ logical fillip, consumer expenditures might be expected good year for the country. the but de¬ capital projects already announced, together with AMERICAN & FOREIGN POWER COMPANY INC. areas vefy high outlay for capital investment purposes. over increasing sources of copper and aluminium permit higher rate of production of our mill products, a resource The tighter mcney policy may be With labor income recording operations considerably. our units and engineering and distrubing. about this year, a improving for of power whole too expenditures volume expected to effect some reduction in housing starts, but profitable those under TWO in farm drop year and increasingly reaching 78,000 housing including still good. cent years are ought to be a good year for us and all Other business considerably smaller than- in In Thus, if the a As show 1956 into the amount of the decline is be in far this should and the months ahead. hand, further election not Capital unsatisfactory and conservative predictions in¬ a years operation. of be overtime work picture wage have two increasing capacity during the past year and continuing high and very Some the general retail remains still industry has been cut back but has affected an good. '' Personal the still very are a year velopment projects. opments which required heavy expenditures during the expenditures for 1955, considerable our a t by restricting unwise economy case of — the down the was Bank penditures and foreign trade—seem bright. \ New capital investment has as backlog a considerable volume of construction and other outlays carried over ex¬ expansion. starts enters the year in omy the and consumers be at work demand for the quality conscious today than ever more are than are more mills and factories. our and There working steadily at their jobs and better cars, better appliances — all of which require better materials and better workmanship. very let contracts the are for demand erally high and included a bumper wheat crop of about half a billion James Stewart bushels. New capital investment seems likely to have .exceeded $6 billion, a new record made possible by an expanded housing program and increases in practically all other categories. ' Canada is not without its economic problems, however. The chief of these is undoubtedly the disposal of its large wheat surplus. Certain branches of industry also failed to share in the general prosperity, including the implement trade, textiles and coal-mining in some areas. The momentum of 1955 seems likely to carry well into homes, enough housing of compared with 1954. producers very record a new employment throughout the interesting whole a before will was is It Steel production industry full products of the high rate of production well a this enough were year. a com¬ volume high level of foreign trade, with gains in primary and partlyprocessed goods, plus a lively do¬ interfered number a of booms followed by sharp should be there over to the A factors which in the past have at are cause 65 million Americans last several months. good in the final quarter of last of American business and enterprise. exceed the or because off us schedules that wage the credence to the belief that while business this year be good, it will be which in eood consumer rate, the cautious attitude of the Federal Reserve was These been the outstanding in the past 12 months, the tightness of money and indications of an inadequate supply of to as is not based upon a combination of heavy military expenditures, fear of inflation or high inventory accumu¬ credit money business these for omy There tremendous increase goods, lifted the volume of industrial production by about 8%. Agricultural production was gen¬ lized power. The prices, this indicates parable mestic employment to start many important uncertainties 1956 business the level of important factors, with perhaps the two most important being a stabi¬ H. W. Steinkraus materials. raw are played in changes This and have roles these industries the and over, there was interruption of production an a whole, or to $26V2 billion. As there was significant change in the general when year here demand for the year as abroad past increased no were dependable scheduling of our requirements. I believe that present good busi¬ ness conditions will extend through seem year parts in the strikes cop¬ There estimated to have risen about now 10% customers' to forecast less satisfac¬ business in this field in the ahead. Since automobiles and year tory Lawrence F. S:ern late economy with The drop off in home starts up new records in most segments of in 1955. Despite a slow start in the first quarter, Gross National Product was at a seasonally adjusted rate of $26.9 billion by the third quarter and materials the world predicting production somewhat lower levels at 1955. Canada marked her some¬ materials: aluminum. of the and basic our during because caused year Commerce hope will be we STEWART almost definite than in of confidence that it has is by presidents of two of the larger automobile companies are quite this with supply of per and the in Chamber 1956 what less troublesome in 1956. I re¬ fer particularly to the problems of and closer JAMES President, The Canadian Bank of Commerce, Toronto, Ontario, Can. potentialities of being the best year in our 90-year history. There were some problems we encountered in being adequately satisfied. Statements STEINKRAUS the only business U. to briefly by minor setbacks. Cer¬ tainly at these high levels of pro¬ duction W. Chairman, Bridgeport Brass Company 119 Dated: New York, New York, January 19, plus a year- and Decem¬ 1955. 1956. AMERICAN & FOREIGN POWER COMPANY INC. By HENRY B. SARGENT, President 120 120 Continued from Our expenditures on new construction to 119 page ditional might cause the rate of increase to level credit sumer to likely to continue at a high level with Exports seem emphasis on the commodities most in demand last year, that is, base metals, iron ore and newsprint. The buoyancy of the economy in the aggregate should tend to sustain the weaker sectors, some of which have recently shown signs of improvement, and if produc¬ tivity and population increase at a rate approximating that of recent in hope for a Gross National billion. we may years 1956 of $26% excess SUMMERFIELD E. ARTHUR HON. S. Postmaster General U. 10-year period since the end of World War II, the Post Office Department, total¬ ing nearly $5 billion, have been contributing factors to the Nation's unbalanced Federal budgets. These deficit the yearly deficits of pperations of the Post Office Depart¬ ment have been largely responsible for two people and continue to to if of we present to have time take and will We money. increasingly volume of mail of about 5% while worse, three E. Summerfield Office Department now faces a yearly deficit of about $500 million. Nearly $200 million of this huge sum is the cost of the recently deserved pay raises and other employee benefits. Basically, the failure to operate the Post Office De¬ partment on a more nearly break-even basis is due to the fact that postage rates today are essentially the same as they were in 1932. Meanwhile, the cost of nearly everything the Department buys or uses has more than doubled, as have most household or business expenses. That is why we are recommending moderate increases in postage rates on First, Second, and Third-Class mail to Congress. Post Congress and the American people ciate the need for reasonable rate increases so appre¬ Office Department may improve its services and facilities and operate on a self-supporting basis as do the postal establishments of most major nations. Our neigh¬ bor, Canada, for example, has shown losses in only three of the past 20 years, with an over-all surplus for these two deicades of $89,523,932. must If these rate increases are granted, we can complete job the Post Office Department set out to accomplish three years ago—provide better service—lower costsreduce the postal deficit—and operate on a break-even we ects President total Gas construction Electric and with fourth in steam-operated electric about $245 million. be A start of plant Chicago design of a 180,000-kilowatts capacity by 1960 for Pacific Gas pany. operate the plant, all the participants will through the technical information and experi¬ gained. The designing of this plant is being car¬ ence ried here in on California, at San Jose, by the General contractor, and personnel of PG&E Electric Company, as and other participants service territory growing population creates support such Life development, and favorable plant sites, good transportation, abundant low cost to We plan this year Northern and Central during 1955 was the connection three-millionth customer meter to our lines. As of sure our to ex¬ in¬ California. milestone A and all tensify the company's continuing ef¬ forts to help attract new industry Sutherland R. fuel, skilled labor requirements for industrial pansion. rate of of a the mea- growth, this event followed installation of our two-millionth customer meter by only eight In the past 12 months we have added about 135,000 new gas and electric customers, the best gain in any of the postwar years. years. Last Aug. 3 Life insurance sales in but whether reached about 285 18 billion 1954. billion kilowatt a new hours, a gain of about 12% Sales of gas to customers total approximately cubic feet, about 17% greater than in 1954. The gain in natural gas sales was influenced colder than normal weather which in part by prevailed territory during much of the year. national our in our powerful a and influential Frequently it has led economy.; automobiles to be introduced new somewhat earlier motor than in the third quarter, Already suppliers to the usual. manufacturers are feeling the impact of or¬ tools, materials and components. By mid-year these should represent a vast volume of business which car ders for will have The a widespread influence continued formance of over improvement in radios contributes the country. and appearance the to per¬ persistent More and and more the family is becoming aware of the ad¬ vantages of having table model sets located in various high the of not or 1956 of we exceed can been is in not progress Three market high of factors or of the now, levels But of in A. of has expect some decline. not clouds to some gener¬ employment at high will prevail in 1956, forces should be able to same as excellent year — 1955. Opportunties for new investments should be available at good rates of return and investment commitments Taylor a large part for 1956 for articles marriage rate GLENN plant, during and W. THOMPSON Chairman, Arvin Industries, Inc. whole a factors our the are positive than Capital equipment 1955. of a are many, the for years by the pattern of national those who appliances than formation in of wants 1955. new be to An ever-in- families filled factories. by Most America's families have na¬ important, to money and they intend to con¬ spend it for those things which will make for better Research before. Time to a living. Glenn W. Thompson advanced and ing will play afford create the indicate tinue (a) the establishment living offer big opportunities for dinette sets, outdoor furniture well as as other many similar articles. While predictions for 1956 are almost unanimously optimistic, perhaps someone should sound a note of warning. Prosperity in the new year is by no means guaranteed. lulled is a danger that businessmen may complacency that could have disap¬ The wise manufacturer in 1956 will There into a pointing results. regard it as his primary responsibility to work just as hard and just as intelligently as he did, say, in 1954. He will bring out new and improved products of high quality, he will continue to control costs as he did in less prosperous times. Above all else he will keep ever¬ lastingly in his mind the fact that the customer is king and that the buying public must again be wooed and won with each new day. To accomplish this, he will seek out through marketing research, the wants of American families and will attempt to fill these needs at prices which will attract and hold customers. ) i ^ ; V ; Banking profitable F. THURBER Second National Bank of V Nashua, New Hampshire concluded another constructive and year. The quality of assets is excellent and deposits are high. Earnings prospects are bright, because the increasing higher interest rates during the latter part of 1955 will result in higher has earnings for 1956. Bankers will not be without lems in certain While 1956. for the prob¬ outlook ^is levels of loan de¬ mand and higher rates of interest, competition for savings deposits will be greater and expenses higher. Higher ratios of loans to deposits will reduce liquidity as will longer terms and higher ratios of loans to value on real estate and equipment high Lack mortgages. been a cause of of liquidity; has during concern periods of stress in banking history, even to solvent financial institutions. Any forecast for banking in more was devote we have had high levels of construction activities Production estimated 1956 Ueo. f.. 1 nurber of and passenger automobile production, stock prices. common automobiles during 1955 is at 7,941,000 units, up from 5,509,000 in 1954. Intelligent manufacturers forecast a decline of 12% in sell new and Residential creasing population and accelerated they consequent continuing are: manufacture small and to ago, housing starts will be phe¬ nomenal, although due to credit re¬ strictions they probably will be tion's They production for 1956, which may be greater, due to the problems of distribution created by huge inventories of used cars. Greater price concessions may be necessary 12% Measured few are expenditures new lower the 1956. and new 1955 ex¬ rate annual an in standards factors few. machinery and the first quarter pected to be at higher home. the with vast recognize that the boom is topping out, particularly in fields that have been respon¬ sible for much of the recent prosperity. During 1954 and Many dependable signs point to further improvement in business in the United States during 1956. For the as for the to must President negative remains households; (b) the discovery by millions of of the pleasures of outdoor or patio living; (c) the ever-increasing number of working wives who in order properly to maintain their homes require more and more appliances for quick and easy dispatch of their household chores. These recent developments in is favorable. nation portables Americans All have believing that already made will fill investment needs. The outlook 1956 year boom economy another about the Charles record whole pay agency turn to even always, as steady our ; fully in the boom and there seen. ally i long time and it a of on contribute President, The high level year's The unreasonable off a the uncertain. more at last over Popularity insist having news, entertainment and education while away from home. Transistorized receivers, bearing lower price tags than heretofore, Virginia, ;v will start house. people as GEORGE Company breaking total new we all-time peak electric power demand of 3,788,700 kilowatts. Our electric en¬ ergy sales and deliveries to others for 1955 amount to .over Insurance Richmond, Va. markets have power and in the way to higher and more prosperous plateaus. Today its plans are all but complete for lines of revolutionary CHARLES A. TAYLOR President, The new place in our during 1956. Our Com¬ and be take Edison near benefit capita other Commonwealth built Company is one of a small group of companies associated in engineering and financing the project. Although Commonwealth will are consumption of energy. We expect further active industrial be to Electric shared rapid growth of population, the gen¬ eral advance of business and rising , the and mands for natural gas and electricity which will result from the continued we the past year was the nuclear-electric power the detailed of Manager, to industry long has. been car force be significant development of sustained high level business activity in Northern and Central California during 1956. We are preparing to serve increased de¬ . generating unit of 165.000-kilo- projects under construction, authorized or including the associated transmission outlets, planned, will a development to meet now watts capacity at Station P Steam Plant, San Francisco. The aggregate cost of these hydroelectric and steam- oi to building are leveling Company is scheduling confidence per We elements General future. should stimulate radio sales importantly in 367,500 kilowatts of generating capacity, and license for further development of 258,000 kilowatts on the upper North Fork Feather River. In addition) we plan in 1956 to start construction of a SUTHERLAND and new the , ap¬ a economy. R. and the of have we Pacific Gas and Electric Company Pacific we in progress includes hydroelectric proj¬ the Kings and Feather Rivers which will develop on provide the most efficient service possible to meet the constantly expand¬ NORMAN Bay Steam Plant hydroelectric plant in will place in service a expect to arise several years from now. is dynamic Morro 4 generating capacity on new system. our Then the Post Office Department can our at Pit During 1956 basis. ' unit complete on the ing needs of in steady demand for home receivers. Morro that their Post ? 1955. 95,000-kilowatt County. own "We believe to Thursday, January 19, 1956 products for marketing two, five or ten years Now, middle-sized and,; in fact, smaller), manufacturing concerns realize not onjy the desirability but the absolute necessity of continued and intelligent,) research. As a result^ irf ? 1956, more millions than ever r> before will be devoted to this activity. ;. V" r; r / Our company's operations are in three major indus¬ tries—automotive parts and equipment, metal furniture, and electronics and small home appliances. The motor velop rooms a increases at the rate year. the years, border Construction A. the The second and more serious prob¬ lem concerns the fiscal plight of the Post Office Dept. Despite the efficiencies and economies of the past a $20,- a Bay. j 16'5,000-kilowatt the veloping continue to ignore these needs, which grow California-Arizona the from plan to begin we Super Inch natural gas main, our lines in our demands not can , capacity proximately this scale each year for at least the next few years to maintain our reserves and have capacity to serve the large annual increases in demand now de¬ good conditions these correct than r average American We ones are J gas Bay unit of the same capacity 50,000-kilowatt Humboldt Bay Steam Plant. mail service. To This will bring our con¬ This expansion will increase our present daily volume of 700 million cubic feet of neural gas imported from out-of-state by 25%. The increase will take place in four stages, beginning with an addi¬ tional 50 million cubic feet a day by Nov. 1, 1956. The total incraase of 175 million cubic feet of gas a day will be effected by Jan. 1, 1959. Facilities necessary to carry out this program will include a total of 150 miles of 34-inch pipeline and an increase in compressor capacity. In addition we are encouraging drilling in California by providing a market for newly-discovered natural gas in our operating territory. The new Beehive Bend apd Princeton fields in the Sacramento Valley were con¬ Shasta plant modernization essential extends Francisco San and of the Post Office Department is obsolete and inadequate. Many new buildings and are which second expect. physical The the provide ad¬ will amount first re¬ service they deserve mail the ceive facilities Our electric generating capacity now exceeds 4,300,000 kilowatts. Major additions during 1955 included the solution if the Ameri¬ are ' For additional 686,000 expansion of nected to problems requiring urgent attention and can, other and nearly $130 million in 1956. $1.6 billion. the major Product in electric gas, struction expenditures in 11 postwar years to more off somewhat. In the Financial Chronicle^.*. The Commercial and (380) engineer¬ important role in 1956 than ever when only the- industrial giants could the time, energy and money to de- used cars. -v construction activity will decline from present high levels because of higher material costs, higher interest costs and reduced amounts of long-term mortgage money. However, high levels of financing will continue for construction of factories, schools, hospitals and roads, as well as for consumer credit and inventory financing. High levels of common stock prices are due for a set-back. The Dow-Jones Industrial Average, which was at $255.49 in Sept. 14, 1953, reached its all-time high during the last few days of 1955 and closed Dec. 30, 1955 at $488.40. In addition to the high price level, the comparison of common stock yields to corporate bond yields indicates that a change may be in the offing. A drop in common stock prices somewhat along the lines experienced during 1937 seems indicated. ^ Election year will generate wider fluctuations in busi- Volume 183 Number 5460 The Commercial and Financial Chronicle . . . ness confidence and perhaps business activity, but of greater importance to the Outlook for 1956 are the credit and financial fleeted in balances carried with spondents in livestock feeding policies of the Federal Reserve System and Whereas, during 1954, policies were increasing the money supply to combat defla¬ tion, the problem during 1955 has been to restrict the: way, aimed at of credit continuing credit in order emphasis because to will demands inflation. prevent be for For tight open the use 1955 comes to of Saint a Joseph, Northwest serves a said railroads Mo. the Missouri, Southwest Iowa, half of Kansas and the In analysis our is outlook for 1956 is exception one livestock But we months the industry. "within Advisory put it is While in ago.- today, and drought coal solved. has been yields were better than we expected. In the livestock indus¬ try, conditions are entirely different due to over-production in both pork faction, shippers' needs and general this so. public acceptance increasing needs. Courtesy, improved and de¬ and we crop beef. carry As y©u excess of doubt no livestock Walter J. and the Milton Tootle the our know, Revolutionary bank ment prices feeder is lucky to are types of lightweight indication one of railroad recognized are rails with the original cost of his livestock. or soon will be. largest freight .In analyzing this condition in the over-production of livestock, the outlook for 1956 is discouraging. It is re- meet the car The railroads acquisition now are in expanding volume of business. 30 LOS ANGELES STOCK EXCHANGE Elects Officers WASHINGTON, D. C.—District Securities nounces Dealers, Inc. has the an¬ 1899 SERVING AMERICA AND ITS GREATEST 1 than are said to this created by of: for area At the expiration F. Grainger decline." it of that their on Time needed and for steel, world the greater Spurred to way part filling Odd lot executions elected on No transfer state tax on issues were 1956, the following ' 618 Los So. Spring St. or sales The District No. elected: Scott & Stringfellow, represented Kreeger Richmond, & Hewitt, succeeding Arthur as L. Davenport Baney, E. R. Jones & Co., Balti¬ more. L. Victor Seested was (Special to The Financial Chronicle) CINCINNATI, Ohio—Raymond T. Timmerman is & people, Preferential commissions to approved states mew and Cincinnati viously & with Nelson Company. Progress in businesses and wheel steadily our way and we requirements, always 50 member firms power available for prompt • on new industries continue to continue to meet all their electric time with plenty. Our 10 gains well tell the story: quotations and 1955 1945 year Increase executions. $44,045,600 - * > $17,895,800 $26,149,800 314,363 195,905 118,458 19.0 Operating Revenues. bill 13.3 5.7 /; Customers Served % Net Income to Gross t * Remember, after the New Use the Los Angeles York Close, Stock Exchange Electric . HOURS TRADING TIME — Plant . OFFERING AN ADDITIONAL TWO Revenues in Service.. $202,360,000 $70,494,000 $313,866,000 OKLAHOMA GAS AND ELECTRIC COMPANY 47 consecutive years 321 with W. D. Dixie Terminal members of the New Building, York now Co., Growing Great Southwest New • of paying North Harvey, common stock dividends Oklahoma City 1, Oklahoma DONALD S. KENNEDY, President & With W. D. Gradison Gradison Muldowney takes office the Board d Gov¬ B. Munford, Co., Richmond, Va. Vice-Chairman, Joseph P. KreeJones, on of this Association by Bev¬ ernors Virginia. ger, of in tax free states Angeles 14, California 122 page Secretary of the Commit¬ District erley Chairman. Joseph J. Muldowney, OG&E Power Helps to Pace transferable the tee. prices • progress , based national round lot new effectively Stock changes. Mr. Timmerman of the electric desire, more Over 400 local and on of this by Continued 11, Chairman Marburg, proved markets, national issues traded • has before their indispensable role in the nation's meeting of the Committee a officers term a total 11 comprises the Columbia, and the Mason, Lynchburg, Va., and W. States of Maryland, Virginia, West Olin Nisbet, Jr., Interstate Secu¬ Virginia and North Carolina. rities Corp., Charlotte, N. C. The members of this District are Mr. fill the vacancies the of the way up, and with constantly progress. Washington, D. C. terms • been ever held Jan. in one-fourth to years the election of J. Wilmer of three years to good, economy. Butler, Baker, Watts & Co., Balti¬ more, Md,; Robert B. Dixon, McDaniel Lewis & Co., Greensboro, N. C.; Ludwell A. Strader, Strader, Taylor & Co., Inc., Lynch¬ burg, Va., and J. Nathan McCarley, Jr., McCarley & Co., Asheville, N. C., to the District Com¬ industry GROWTH AREA as foreseeable. desire railroads the mittee, representing the securities FOUNDED quantities Alex. Brown & Sons, Baltimore, Md.; Glenn E. Anderson, Carolina Securities Corp., Raleigh, N. C.; Edwin B.. Horner, Scott, Horner & No. 11 of the National Association of coal's on "Piggy-back¬ NASD District No. 11 * in are is engaged in the program reached Now coal is chemical production It on industry. almost heights At least newly constitutes power, equip¬ passenger progress. five different types of such trains are out come satis¬ community relations are industry by-words today. for paper service and pendable passenger and freight schedules and advanced correspondents being received are steadily downward and in instances many Tuohy Customer toward probably better. conditions the past summer were se¬ vere, bodies changed' thinking is in¬ tonnage the railroads carry, coal's resurgence in 1955 was particularly gratifying. Production was up 20%, export up 100% from the year before, and the line continues upward. One year ago this message stated, "The bottom exist for the railroads, challenge has been accepted, problem recognized is half a regulatory the Since are; Problems but the the atmosphere in the activities new a government and the outlook is for 1956 to be at least way, and eight things of Chesapeake and Ohio, 1955 produced new highs in earnings, operating revehues and financial po¬ sition. Net income per share at $7.25 was up 45% from the year before. Although merchandise traffic revenues^ were a record, coal revenues, reflecting a one-third in¬ crease in tonnage moved, contributed 54% of total oper¬ ating revenues. It was a record year in almost every different. promising with that aptly contributing is attitudes For generation," one a common carriers. This deed welcomed by the railroad Transport Policy and on so and good and occurred of as the rail taken by the "transportation Eisenhower's Organization area, this of business which span Committee half of Nebraska. believe short President as not was during the revolution" good portion of the Northern Southern and that full advantage of their op¬ portunities President, The Tootle National Bank, Our bank TUOHY bright. TOOTLE labor friendly team have produced the. highest standard of living the world has ever known and the most solid democracy. That shoulder-to-shoulder attitude can help advance progressive railroading. satisfactory close, the outlook for Strengthened by better earnings, the industry is embarked on a brand new period of prog¬ ress that may well outstrip everything accomplished so laboriously in the past. It might be market operations. MILTON and Also As the railroads is trailer by railroad flat signs of dynamic progress. are Manage¬ . President, The Chesapeake and Ohio Railway Company money or v and other innovations Understanding and cooperation have grown between the rail brotherhoods ahd managements in working proj¬ ects to advance the industry's general welfare. the livestock situation above mentioned could be WALTER J. on restricting the use of financing will exceed the change in the rediscount rate 1956 if, in some 121 the transporting of truck ing, car, ment market is in prospect. The Federal will provide some additional funds as they are necessary. A reduction in member bank re¬ serve requirements would be more effective and reason¬ a corre¬ corrected. Reserve System able than bank our 1956 supply of available funds. A very by us areas. We would feel quite optimistic about the Administration. use (381) Ex¬ was pre¬ Browning 122 The Commercial and Financial Chronicle (382) Continued from taking presents 121 page when business of trend determined be Federal in 1956 likely to more seems the policies and practices of the by the predictions and plans of There is no denying that the business boom has reached a dangerously than businessmen. high level. By and large industries operating at capacity, shortages of manpower and of basic raw ma¬ terials are appearing, gray and black markets are developing and the resultant advance since last July automatically, without promotional effort . increased of use in the Labor Bureau's Index of com¬ products and foods is the most ominous infla¬ modities services. our • panies for increased , Raymond H. Trott nized boom. the this situation has been acting to been so fearful of year it However, recog¬ has damaging confidence, of "upsetting the apple cart," that it has been very gentle in administering its restrictions. The of rediscount rate has been in advanced small steps V\% and the banks have been supplied with reserves at times of seasonal needs in order to prevent any shock The : the to is Federal whether We have sent the sort of opportunities for same 1955. present in were planning further of more huge the capital scarce NORFLEET TURNER The outlook for the The Obviously the Federal Reserve Board pointing to its more cycle to after be end. an mid-year gentle or Whether the end will or sharp whether the come before questions which cannot are or subsequent decline will now be answered. G. W. VAN At Wisconsin Power Company Electric Power Company, we ward to 1956 with reasonable confidence that tions will result in the kind same of good balance sound heavily-populated of Norfleet point where they Substantial additions left to be desired in the matter of ment tax-wise on the the extension to decrease was of our was highlighted in steam-electric generating plants. Even before the third Oak Creek unit was completed, began on a fourth unit which is expected to be placed in service during the winter of 1957. When com¬ work pleted, the Oak Creek plant will have a capability of generating in excess of 500,000 kilowatts and will be the largest in Wisconsin. Our current in three-year construction program is only larger 10-year program which extends through contemplates an increase of approximately 90% electrical load requirements. We are now in the of making a careful study of the great number of problems involved in practically doubling the capacity process of our present system of mission within a and power distribution 10-year period. lines expanding an employment should class. of In increased air maturity of utilization gain the of northern plants, substations, trans¬ and equipment—and all We realize that such an under- in load in in ational effect in of earn the where, atomic All classes of service a result in the lighting in most homes obsolete. Light for Living is the best, most attractive, and cheapest form of home decorating. It is also the most rewarding in pleasure and safety. Watch the new ; ideas for home lighting in 1956. Utility public relations will show new vitality in 1956. people basically uphold the principle of as distinguished from government operation of the utility business. Tne record of govern¬ ment in the power business has not been tions programs. The an ad¬ Edwin will Vennard become Colonel will join Managing Bennion. . . spend Edison this reason some to balance the air This device in determining for user Director „ more Electric on distribution Institute June year ' WAMPLER record sales industry in record-breaking ^ will be established by the year with 1956 total a retail This would be the seventh By way of compari¬ year. biggest percentage gain in 1956 will again occur in the residential field. of central systems which installations 50,000 75,000 in retail air in 1954 and 1953 to 125,000 in going into homes in 1956 value of about $% billion. coming 12 months undoubtedly be the use of the year gen¬ Cloud of residential air condition¬ Wampler ■. . I on upon March 1 retirement climb will further estimate that during 1957 units, that by 1960 we to 270,000 million a and of a year, and by 1985 installations would 1,200,000 annually with about $1.8 billion. a total sales volume of Other Markets Also Gaining The air conditioning of department stores and shopping gains during the past due in part to the increasingly intense competition centers year, has shown the between new spectacular suburban shopping centers and the traditional downtown stores. Air conditioning of older office structures is proceed¬ a pace which is not likely to slacken for years to At the same time every major new building being equipped with complete central air conditioning, offering a continuing stimulus to improve existing office space. come. erected is Another provement following will hopeful residential systems would be purchased at a rate exceed¬ Vennard earnings to special consideration pump , a son, the industry's 1955 retail sales is at $2.9 billion. As in the past three years, the ing half as some as the face of the earth. on Looking further ahead, of the heat pump. For this reason, given to the heat people conditioning ing at use 1956 CLOUD sales For so to . areas. load. ' look Chairman and President, Carrier Corporation reach utilities Utilities of chal¬ lenge. They intend to meet the challenge by continuing to help Americans maintain the highest standard of living ing., the rate. *Mr. utilities great breakthrough, leading to balanced load which results in better Electric good. beginning to realize that they have a responsibility people to keep them informed on such matters. This will probably be reflected in 1956's public rela¬ to the eral winter peak to utility. be operations company will the provides wintertime heating in addition to year-round air conditioning. Customers using the heat pump have may complete without ref¬ new made And I believe the conditioning. more 1956 is concepts in home lighting. Home lighting developments in the last few years have a im¬ striving to sell winter loads the the of some The total Companies a to should be about 200,000 systems with of in southern more More 1955. In¬ because year-round There will be company 1956. generating facilities will be nuclear No mention of sales in about utilities may have to seek rate increases in order to meet the cost of serving the air conditioning load. are of best dynamic force in his life. more from will more a in the condition the entire home have risen peak. than re-examination Utility appliance promotion efforts in 1956 will be guided by a policy of helping the customer to choose t e electrical equipment best suited to help him get the most value from electricity and to make electric living Sales the companies, taxing their capacities to the Because it is a seasonal load, it costs more to limit. new volume of about $3.2 billion. conditioning will continue to grow in popularity. Already giving some power companies some concern, the huge demand for power in the summertime will hit and a plants. power consecutive Air more involve planning stage, and it is estimated that by 1965 10% of all Another air a all plants will be completed power the in we power factor some These met??ods, aimed toward producing operating results for the least money. According to present plans, some electric respectable a conditioning, the in¬ generally is experiencing a summer studies. operating and more industrial but will have areas gradual shift from a use conditioning will dustry accelerated method of depreciation accrual. new investment. automation summertime Because of and economy result use of electricity. factor, the index of load provement verse advantage available by the taxing Some unanswered questions, which bothered utility management and state regulatory commis¬ have been resolved to the point where it has become advantageous for the utility to consider this rise in the a service a the reason company, will tend to level out. Derzee take made sions, of any population, percentage creased watts. 1964 and beyond its stockholders' on capacity With the completion of a third unit at Oak Creek, the dependable generating capacity of the Wisconsin Electric Power Company system has now reached 1,252,610 kilo¬ part of long-term to increase full Annual Gould W. Van recently bot.i air cause a seven of demand for bank services to the point service, third 120,000 kilowatt generating unit placed in service at Oak Creek, the newest and most modern and residential gross depreciation will are credits, particularly in where the tendency has been materially the amount of down payment re¬ growing more ap¬ program reserves { credit field consumer largest three-year construction additional trial—will experience gains, with the distribution facilities needed to supply the continually increasing service demands of well over half a million electric customers. 1955 favorable treat¬ more of Many bankers feel that caution should be exercised mission and Our building —residential, commercial and indus¬ $100,000,000 construction program designed to improve and augment the generating, trans¬ December when the has maintained in the recent past. electric, gas and plants. We made a our current in against possible losses. in investment. on The American history. aside, yet much is business, in the history of the electric utility industry. Growth is going to continue at almost the same rate it our to heating utility set in President, Middle West Service Company demon¬ for have been reserves better able to are before ever The year 1956 is going to be the biggest year, in gross Wisconsin and are backing our judgment with large expenditures to meet our continuing and growing service obligations. Our confidence $40,000,000 than EDWIN VENNARD* of proximately customers of manufacturing activity. good start Turner their serve market; they happy compromise between safety of princi¬ a utilities erence re¬ stitutions throughout the nation to a farms, spent the Consolidations, the sale of addi¬ capital and the plowing back of good earnings have strengthened the capital structure of banking in¬ return We have great faith in the future More operation tional steady industrial in the years ahead was well strated in 1955 when we of tend out with and centers with their broad diversifica¬ tion level higher rates should sult in better profits. number of a cost which marked between small communities and more least hope, the profession of banking will we area banking should at or opera¬ that has always characterized the economy serve—an in increasing ever continued look for¬ the area reduce to our progress with The fuither development of the obligation. DERZEE Electric rates, automation A Wisconsin represent the of year. of 1956. quired President, months the full impact of which has not yet been felt, but will manifest itself in the early months would like to have to adopt six Larger loan demand has increased restrictive It may succeed or it may first the interest materials. rugged tactics to accomplish its purpose; but I think that sooner or later it will bring the current inflationary biggest factor in utility opera¬ relatively steady. Utility stocks and remain pal and return are attain policy until the dangers of an inflationary boom have passed. Federal stopped the boom in 1953 by adopting drastic methods; it is trying to stop it this time without sending long Treasury bonds below 90. least at expenditures postponed to a time when they might be needed to support declining production. Con¬ sequently, there seems no reason to believe that it will reverse generally is brisk with indica¬ continuation of this trend through a these see banking business in 1956 is good. loans for demand tions expenditures raw tion, will operating economies in 1956. Pooling, mentioned above, is one of these. Others are automation, responsibility accounting, and detailed oper¬ President, The First National Bank of Memphis, Tenn. dential buiiding industries, and hugh backlogs in air¬ craft, freight car, business machines, machine tools, and other industries may offset any weakening in automo¬ biles and building. Confidence is still high and business¬ which will call for efficiency. This trend will be ben¬ Utilities will seek further goal with such gentle tactics. There are as yet few signs of a slowing down in the expansion of industrial production except perhaps in the automobile and resi¬ are increased business We intend to take advantage of them. its men 1956 will not pre¬ to believe that reason no serious can gen¬ com¬ eficial both to the utilities and the customers they serve." The cost of money, tie authorities. new question pooling of neighboring old-fashioned home wiring systems are literally bursting at the seams. many economy. present be can bonds have found ready acceptance in the in dangers a has Reserve wages problem of overcoming the bottleneck caused by inade¬ quate wiring in too many of today's homes. With the average home using more than twice as much electricity as 10 years ago, and looking ahead to using twice as much again 10 years from now, it is no wonder that as Federal the for and curb and Reserve Treasury. The problems to which we shall continue to attention in the year ahead is the the and More electric companies will consider considerable deyote "accord" the Federal the between nearly ended with ago years the inflation War Korean the since development tionary five farm than other of The cost of fuel Operating efficiencies may offset this partially, but not entirely. Thus there is a slightly less favorable operating climate in sight for the utility. eration and transmission facilities with are One Thursday, January 19, 1956 expected to rise. . . . In part. We look forward, in 1956, to joining other segments of the electrical industry in a campaign designed to show people how they can "Live better electrically." We intend to support our growth in physical facilities by devoting money and emphasis to the job of promoting our on equipment in 1956. . recent years, state commissions, in setting utility rates, have given increasing consideration to the present value of the utility's investment. This healthy tendency will probably continue. >. that by Reserve to up We realize, too, that there is no good reason to believe increased business of such proportions will come Hospital Trust Company, Providence, R. I. The years ago facilities present size. our H. TROTT RAYMOND President, Rhode Island problems not present 10 many faced the task of doubling our we . buildings. due to show substantial early im¬ is the air conditioning of existing hotels, the same competitive pattern as in office And the industrial plant market—stimulated market by automation, which has important connotations for air conditioning—offers the industry its greatest single longrange potential next to that of homes. Virtually all Volume 183 Number 5460 .,. The Commercial and Financial Chronicle plants employing extensive automation will require,air conditioning to assist in maintaining proper operation of the complicated machines, as well as to provide for the comfort and efficiency of employees. Conditioner Room Air The will volume retail total of air room Outlook in 1956 around 1,450,000 units valued at about $435 million as against 1,400.000 conditioners sold during "the year just closed. The increase this past year from the 950,0C0 units marketed in 1954 was due in large measure the to early hot combined with in summer drastic of areas some fying growth since International entered it in 1951, and it has fine indications for price reductions by the nation firms many to clean cut overstocked shelves. television as a vehicle for institutional purposes is al¬ ready well underway. A number of firms have found that it is good business to link their names with highquality entertainment, informational or cultural pro¬ grams reaching into millions of homes. At NBC we are drawing up plans for a number of new shows designed to create public response to the sponsor not only through the commercial but by association throughout with a program of distinction, prestige and reliability. We be¬ lieve that this kind of programming will be needed increasingly in an expanding economy 'which provides higher incomes for all and leads in turn to a more sophisticated, more discriminating public. - successful future. an even more The outlook appears equally bright for monosodium glutamate, the seasoning International produces from a by-product of the sugar beet industry in California and markets conditioners throughout the world under the trade name Ac'cent. This pure vegetable product with its unique property of intensifying tee natural flavor of foods has attained widespread acceptance from homemakers, chefs and food processors in short a span of Besides its years. the home to make foods taste better, in use it has im¬ portant applications in restaurant and institutional food service t'~e in and canning and freezing of foods both commercially and at home. ERNEST T. WEIR ■ ; With room unit inventories reduced from about 700,000 at the end of 1954 to some 3^0,000 at t in come—even this competitive highly to year portion of WEAVER, Jr. Television is heading into its greatest search at NBC indicates that in breakdown of 1956 our estimate of $3.2 billion in total retail salt s for the air conditioning industry follows: Room air conditioners, $435,000,000; complete home air conditioning, $312,000,000; commercial packaged air con¬ ditioning, $189,009,000; built-up air conditioning and refrigeration systems of all sizes, $1,043,000,000; residen¬ tial forced air furnace installations adaptable to air con¬ ditioning, $638,000,000; $565,002,000. other, alT including service, The spectacular gains will in complete home air condition¬ profound changes in the residential bring . heating business. The furnace industry already is being welded tightly into that of air conditioning. The key phrase in furnace installations over the next few years Chairman, National Steel may than well get larger a share of stand come television, a powerful in Clients in durable consumer the in will dimensional this be- food field, goods, in travel, clothing, in home furnishings, are coming to recognize that only color television can bring their products to the buyer with full reality—with sight, sound, motion, color and the third for effect ||Hr sustained S| make ■■PFn' The J||f MS§>, need advertisers convertibility/' Heating is becoming, as it be, simply one phase of year-round air condi¬ tioning. used The pect impact of air conditioning techniques will be felt in the design cf furnaces and the kinds of heating equip¬ used, and in dealer experience and installation The dealer who currently specializes only in ment have television. never We at before NBC months ahead and to it a HHHkiiilBHH s. L. , we , than . . have begun , a expand our color production facilities in Hollywood and Chicago. When this program completed, we will be able to double our present color programming—from 40 to 80 hours a month. New York, heating will find it necessary to become a well-rounded expert in complete air conditioning, or else he will find his business diminishing instead of increasing over the is to come. years people have not been concerned with what their Most heating unit looks like, and many den't even know its brand name. But the installation of air conditioning in the home will be a source of considerable family pride expect t e owner of such a system to be fully aware of its attractiveness, its carefully engineered and installed comfort features and t;.e .reliand I believe you can ability cf its manufacturer. LOUIS ^ national The of production nonmetallic minerals ■JPc-- 0mmI fvJi \'jR& ? (Fatal PP%;* «***&? M| P°tas}l distribution group, including salesmen, jobbers, tors and dealers, is brought together for a momentum of the all areas T. which of companies and in a pro¬ gram scheduled for completion in mid-1959 which will raise our company's annual steelmaking capacity from 6,000,000 to 7,000,000 tons. This program, plus other additions and improvements at four of our plants, will require an expenditure of at least $200,000,000 in this period. distribu¬ lull-scale All of increase in capacity will be made at our locations the Weir-ton Steel Com¬ pany at Weirton, West Virginia and the Great Lakes Steel Corporation at Detroit, Michigan. Because of the ability to tie in with existing facilities, expansion can be accomplished in this manner both more quickly and at substantially lower cost. All of the steel companies which have announced the present steelmaking be increasingly in demand fast-paced competition in almost - Finally, institutional advertising will account for an increasing share of television time. The trend toward Continued on page IptcrMii MmM r~ t/#J'mwMmK^mTW CREEK (Power Plant equally necessary to ar3 usecj ^e Ware anfj feccj ^;oe World's Luiigry growjng population. -• Florida, where International oper¬ phosphate mines, and North Africa account for the largest production of phosphate today. There-arc also phosphate deposits on some islands in the Pacific. Little is known about phosphate reserves behind t .e Iron Cuitain, but Western Europe must import all its phosphate.. - United Tre States produces potash for domestic use and for export to nearby countries. Our principal source of potash is in New Mexico, where International and other producers it mine in extensive operations. in used potash is , commercial used as plant foods. About applications for of our . growing consumption of commercial tilizer in Wisconsin and Iowa indicates the call for plant foods that will come from other fer¬ more areas as farmlands become depleted. Feldspar 2 . Nk. 3 Number completed «mwDecember, 1955 Number /Unit Jwffitik scheduled completion: 1957 jdsM "5^^ ^ Jjg ^niig»^YfwW| wfim tSBBW Wr wm\ and other increasing demand. industrial There are minerals over 1,000 are uses also in for the than 30 industrial minerals International produces, and the list of uses is growing. tetel; ^ >»*•:*!• ' WM, are finding phosphate and plant foods in this country van be read in their history in Europe. Because its lands have been -tilled longer, Europe is considerably more advanced than we are in the use of plant foods. In this more Unit %r/^^ However, The future of commercial more Number completed November, , 93% chemical. and other industrial users agricu'tural an increasing numbers of potassium chemicals. the 1 of the phosphate produced in this country chemical processors country, Number completed September. "S3. underground . About 85% Unit Unit International has mines throughout this country and in Canada for the production Unit No. 3 is on the job Power resources of system were increased Power Company the Wisconsin Electric in 1955 when a third 120,000 kilowatt gen¬ placed in service at Oak Creek. Work has begun on a fourth unit... scheduled for completion during the winter of 1957. This will bring the capacity of the plant to 480,000 kilowatts — making it the largest in the state. Expansion at Oak Creek is part of a longerating unit was ... No. 4 is range program on the way to improve the generating, transmission and distribution facilities need¬ ed to meet continually increasing demands in this of diversified activity and stable area growth. Completion of the third unit at Oak Creek increases the dependable generating capacity of our system's 7 steam plants and 18 hy¬ droelectric plants to a total of 1,252,610 kilowatts, of feldspar, silica, mica, aplite, nepheline syenite, bentonite, fireclay, foundry bonding clays and other indus¬ trial minerals. This field of operations has shown grati¬ WISCONSIN ELECTRIC Weir it is now. three ates and ■ Ernest world, and increasing amounts fnust tmfflmmmAm mm is HHHHH National Steel Corporation is one of the campaign is main¬ of the economy. by may will account for 1,000,000 tons of the increase merchandising to this year to meet heavy, we production in other parts of the crop graft/ industry, American farmers are not J^Ssing nearly as much potash and phosphate on their lands as cculd be used/profitably for more efficient crop/production. Each year, however, shows successively larger use of these/two essential foo:s for plants. Phosphate anc* wJSm Louis by applies such electronic techniques as closed-circuit use of portable kinescope projectors merchandising. The power and scope of electronics are used to carry the full impact of the advertising campaign throughout the distribution chain. With a closed-circuit telecast, an entire nation-wide national Minerals & Chemical 4por- minerals |^H Jt'4' . developed to the needs of The diminished not s^an^al growt.i in the nonmetallic I • Jgjjf selling television and the electronic is a Wmtm : - of is industry recognizes the necessity for greater capacity and is responding to it. Within recent months, programs have been announced by a number of steel companies which will result, in the aggregate adciition of close to 10,000,000 tons of new ingot capacity over the next few years. by the use of portable kinescope projectors for periodic showings to smaller groups. We expect our the nonmetallics by industry and agriculture. 1956, consequently, should see'Sub- ♦ field new the steelmaking tained rate twice that of the metallic minerals. This reflects the increasing recognition of the valde of at This and The steel / NBC orientation. WARE President, International Minerals & Chemical Cd*p. growing ; "Electronic merchandising," will likewise bring in new advertisers. . 1955 mand for steel will be at lower levels Weaver, Jr. to program practices. of 1956 emphasizes the expansion of our coun- for for the that in the future ex- meet vir/Afl ■ And this the fact expect, as normal thing, periods when the de- need increased demand for color an the in who should of the peak years in try's steelmaking capacity. only color television can give. The sheer selling power of color will attract si ould one experience prospect that will be "easy which levels at 1956 , steel production. J||B| 4 steel ... 1956, will from ad- support vertisers. re¬ revenue reasons -'•.■■"V'.' Corporation industry outlook in 1956 is for a year of good operations. ■..>The high demand for steel which held consistently through 1955 is certain to continue through the first quarter of 1956 and most probably through the second quarter as well, '■■■■which means that the steel industry will be operating at capacity through the first six months. In my opinion, operations in the second half will be , which medium mass attract all others. from out Color Our year. advertising other national medium. The will be manifold, but three any growth The 1956 network television in Furnace Industry Trend ing L. Chairman, National Broadcasting Company ^ the industry. A SYLVESTER close of 1955, it :e logical to anticipate firmer prices in t;e seems 123 (383) POWER COMPANY SYSTEM 124 The Commercial and Financial Chronicle 124 Continued from page tions capacity through addi¬ that the is near the end of its ability industry as a whole steel to the of service lem territory assures proportion to the need for critical problem that the industry has faced in its entire history. And, although the physical side of the problem is not to be minimized, the hardest question it poses to steel executives is: "How do we get the money that we must have to the do the Part of in the past year. The result was that the backlog for the entire railroad equipment in¬ However, pared with 30,000 at the end of 1954. The tremendous 1955 order volume, loans and equity financing. it would be most unsound, if not impossible, of form There is only one the net earnings of to get available representing an expenditure of $1.3 billion, is sixth largest of all the A. Williams R. since 1910. It is a effort on the part of the years all of the money in this way. other steel substantial future steel expansion. The present part of the cost of of entirely in¬ the steel industry is in earnings adequate to meet this requirement. Furthermore, substantial part of net earnings very a earnings since this part must be expended for replacement of existing plant and facilities and therefore is not avail¬ able for new capacity. The reason for this, and it applies as considered true be cannot reported now steel company, is that the amounts set to every aside for the and anticipated future cost of replacing them. depreciation of existing facilities are much less than present cost It obvious that is incomes companies must have larger steel of present capacity and also increase size and efficiency Except for a capacity in line with the country's needs. of steel companies income the fraction, negligible also from the sale products, their of but of the country view is thing in the same manner expansion as keep are the period prior to late will 1956 with replacement needs and the rising volume Approximately 70,000 freight steel current the of have hampered shortage Standard Railway in the same way as they have other fabricators for the freight car industry, namely, reduced schedules work is and Until the steel com¬ sales. lower panies are able to provide sufficient quantities of steel inooming orders, the freight car builders needed to meet only on plans will continue to be subject to restricted operations and Standard freight car shortages. its position maintaining is Railway of But through pursuit, of cost higher operating costs. and been able to To assure American on sales the company has efforts, protect adequate gross margins. posit entirely under water. Exploratory drilling established the existence of an¬ deposit—Block 18 of Humble Oil and Refining Co.—some profit levels based higher production and Standard Railway has launched an aggressive program for diversification of its operations. A research development department has been organized and charged with the responsibility of creative experimental work established lines on services. and increased With well as as new availability products and of steel supplies tangible results from the diversification program, years many of high level and profitable operations are anticipated. miles posit have not There as salt WATSON Executive Vice-President and General Manager Southwestern Public Service States r Company Mexico, Oklahoma changed . from an and Kansas area once highs in United 1955 in keeping with the activity. Estimated output of sulphur from 6,900,000 long tons, or 250,000 tons more decade. The 45,000 square miles that we serve in new Texas, New tion than 1954. amounted sources was an estimated the in tons com¬ previous year, and in 10% production came from the salt dome deposits of Louisiana and Texas. These deposits, which are mined by sified into a balanced and economy. We will continue, with civic seek small dustries groups and which materials of machinery in in cooperation our either the sized duced use . the in¬ to the 1954. region or produce which assists in the this type of industrial 1955 over more the into converted was mainder with A. R. Watson organizations, which have our service We plan to expand area in nationally our sales sulphuric elemental in used of the form acid in or in the mineral and other use con¬ the re¬ chemical compounds. Fertilizers accounted for about 33% of the total con¬ sumption; chemicals, 18V2%; titanium and other pig¬ ments, 7 Vz %; pulp 7j/2%; iron and steel, 7%; ground and refined sulphur uses, 5%, carbon bisulphide, 4%%; petroleum, 3%; and other chemicals and miscellaneous 9V2%. uses, PAUL WISHART B. President, Minneapolis-Honeywell Regulator Company . The multi-billion automatic dollar controls industry, which gave birth to and is feeding technology's glamour baby—automation— is on the threshold of the brightest future it has know. ever Actually, the business of producing selling equipment to do things automatically — from regulating and home f§ temperatures to flying quided missiles—is growing at a more rapid the nation's general than rate econ¬ itself, enjoying its healthiest boom in history. The industrial processing field is one of the largest users of automatic which is, controls and duce was one of the first to automation techniques to re¬ utilize manufacturing production and increase costs, improv^ product The production and sale of controlling and recording instruments quality. this tional the last 25 years twice plants fast as in expenditures for 350% Sales with of about 325% and economy expenditures for as automatic of industrial uses during that period increased about 700%, compared general Paul B. Wishart as na¬ equipment. and control equipment for the as and twice economy, non-farm increased has field in fast increase in the an increase of about an non-farm plants and equip¬ ment. official Although automatic figures dollar controls industry on size the lacking—due are of the the to variety of controls made and the wide variety of which in now spent they used—it is estimated that in are alone, investment in automatic con¬ represents some 8 to 10% of the total dollars facilities. on is business in The home the United the cal number one States reach talks and automatic of air conditioning installations heating increased has a growth of automatic controls heating some 400% in the total of nearly 17,000,000. about the growth and future of the tons for the two must advance together. progress, The pro¬ are unmistakable. 'j ' industries as aviation, chemi¬ cals, petroleum and atomic energy is well known. 5,515,000 knowledge born of long experience is teaming M. Williams year-end. Texas Gulf Sulphur Company, the largest producer, operated three, Freport Sulphur Company, five, Jefferson Sulphur Company three, and Duval Sul¬ phur and Potash Company and Standard Sulphur Com¬ pany one each. During the year, one new mine was brought into pro¬ duction, plans for the development of a new deposit rapid The • high degree of dependence on automatic controls that already exists in such from gases, 400,000 tons contained in pyrites, and 410,000 tons sulphur in various forms from other sources. Thirteen Frasch process mines were in operation at promotion program with the Reddy Kilowatt Appliance process, 5,700,000 occurred About 80% signs sulphur than doubled the rate of increase previous year. water 14-Mile ing about the whole future of industrial and technologi¬ tons in Of the balance of the supply, covered ex¬ pioneered in our region. Major electric appliance sales in hot estimated 390,000 tons represented sulphur re¬ pansion, our confidence for future growth is encouraged by 1956 ex¬ pansion plans, within our area, of several nationwide industrial an compared raw gathering of these materials. In ad¬ dition Frasch region, to medium Co., automatic control industry today, he is in essence talk¬ than four fifths of the total More diver¬ Parker chhnge little 1955, pattern by industries. When ports approximated 1,500,000 tons compared with 1,650,000 tons in 1954. welded L. Although domestic consumption of sulphur increased about last 10 years to ex¬ pletely dominated by agriculture to one in which industry, natural re¬ sources and agriculture are now The projects and their Wyo., sour natural gas; Gulf Chemical Co., Girard Point, Pa., Sun Oil Co., Marcus Hook, Pa., and Union Oil Co., Santa Maria, Calif., refinery gases. in 5,- 600,000 tons compared with 5,050,000 has deposits. Field, fields. Domestic consump¬ to to year dome announced. Another indication of the all under several new projects com¬ obtain sulphur from sources Signal Oil and Gas Co. and J. record rate of industrial We look forward to continued growth in 1956—just as we have looked forward to—and seen—growth for the past reached and dale, Utah, surface deposits; Rico Argentine Mining Co., Rico, Colo., pyrites; Jefferson Lake Sulphur Co., Manderson, Wyo., J. L. Parker Co., Penwell, Texas, and trols Production and consumption of sulphur in the shore American Sulphur & Refining Co., Sulphur- sources are: fields M. WILLIAMS President, Freeport Sulphur Company R. Louisiana yet been addition, the industrial field A. the in were, than other off Plans for the development of the de¬ pleted during the wide LANGBOURNE billions. six 40 feet of water. in growing demand for its products in an expanding a economy, and intensive its been historically as a result smaller than they have reduction as in Profit margins industry despite intensified competition. are strip of land. Freeport is working mining facilities there which will attempt at producing surlpur from a de¬ install to other omy the railroads handicapped by It lies beneath six Orleans. narrow a mark the first if railroads are to substantial be retired every year. Effects as meet To pace cars continuous. requirements, I estimate that at least 12,000,000 tons must be added to our present steelmaking capacity by 1960. I base this on the definitely indicated increase in population and on the constant trend toward increased per capita consumption of steel. In addition, there is a world movement toward higher standards of living and without steel there can be no improvement in living standards. St6ei is basic. Other estimates of the increase required in steelmaking capacity are higher than mine. They may well prove to be right. In any event, one thing is certain. The cost of steel expansion must be measured in billions of dollars and the problem confronting all steel execu¬ tives now is the provision of these absolutely essential operations in about coast eight feet of water and is separated from the Gulf believe that new equipment to reason every business they expect. of think of we is business so We must now think of outmoded. continuous expired Dec. 31 last, it expiration of the amortization provision, Even with the there a as of rapid buying to make up for the deferred represents proportions. advantage take to Louisiana sumed railroads 1954. whole. Formerly, each expansion of capacity was regarded as a separate project. When one was completed, it was expected that a considerable period of time would elapse before another would become necessary. That try railroads of dearth of order-placing during the con¬ clusion is inescapable that steel prices must be higher. In other words, steel must pay its way. And in my opinion, it is sound, constructive and necessary for it to do so from the standpoint not only of the steel indus¬ derived wish amortization provisions which concerted been due in part buying has accelerated the the to freight car shortage of unusual a While if they are to maintain the earnings net and to meet This source must provide a companies. basis namely, source; during dustry totaled an estimated 145,000 freight cars at the end of 1955, com¬ from the of course, must come money, the long * is located Lake Pelto, as the of waters miles southwest of New of upsurge momentum job?" public the for railway equipment buying which began in the closing months of 1954 and increased in the regard it as the most I outlook the difficulties being encountered in the procurement of steel cloud pros¬ pects for the immediate future. The reason for genuine optimism over the next few years is based on However, term. orders in history. unfilled of promising very a in expand to obligation steel. shallow to Mfg. Co. industry enters 1956 with one backlogs largest the This known deposit, new the by of conducted was 60 President, Standard Railway Equipment The railway equipment drilling mine is the Chacahoula, La., new five years. The WILLIAMS A. R. The areas. property of Freeport. It is the seventh new Frasch mine placed in operation in the United States in the past continue its forward movement. our difficult prob¬ industry as it faces the steel region, and we expect 1956 to see of the serious and the confronts that growth are found in sound for elements economy than lower in the future. a Thursday, January 19, 1956 . announced and exploratory were in several for the dealers. in present basis and with that this cost will be higher rather This fact underscores in 1956, and look forward area the ton on the likelihood the strong our better appliance sales year the to"expand capacity in this way. For future growth, steel companies will be required to construct entirely new plants regardless of whether the building is done at present locations or at new sites. The cost of doing this will be much greater—a minimum $325 per annual in even an All believe, however, I plants. existing at Dealers 123 far plan to enlarge programs so of . . (384) technological strides and the pressure Now, with up for cost- cutting to give impetus to the expansion of automation from the processing industries—where it has matured— to the factory What ginning production field. actually to is happening, realize that .with is that industry is be¬ the great electronics, in servo mechanisms which of electronics, and in computers which advances are are Continued in the muscles on the brains page 126 Volume 183 Number 5460...The Commercial and Financial Chronicle (385) Continued from 7 page rent values. cocoa were week The State oi Trade and centage figures for 1955 based are from annual on tons capacity of 125,828,310 of Jan. 1, 1955. as ^ . „ . „ .. Electric Output Registers Further amount distributed of by electric the energy electric light industry for the week ended Saturday, Jan. 14, 1956, was estimated at 11,594,000,000 kwh., . and - . power increase above the week ended Jan. 7, 1956, according to the Edian Electric Institute. son This week's output advanced " ~ " 537,000,000 kwh. above that of the previous week; it increased 1,666,hwu. vi 000,000 kwh. or 16.8% ciuuve the xv.o/o above me the was a only line below lass the 1955 im„i rv.ec'Ue-,1,1,, level. Considerably retailers and tracto'rV Gains in Latest Week The Wholesaling had only in which failures remained the - . 9. failed more construction - In six of the nine major regions, failures rose in the week just ended. The toll States in the Middle jumped to and owing to continued marketings, com- small price changes inducement to yond necessary immediate rotton prices finished a higher for the week after fluctuating within a very narrow P Strength at the close coverage be- — ^ in the East North Cen- tral States, while the only declines during the week occurred in the buted to the President's farm sage proposing below nearby. firmer undertoTe'ust wrckTnfluenced the by thebeliefthatcrops'in new year «— plus out. * muc^ heavier receipts-and was majned Quiet as oils continued hut lard to prices show opening of bids under a strength tended to foreign spinners outcome of the first lack of buying interest. Vegetable cotton export * the 14 spot cotton light with, volume faijing considerably below that of year ag() Export demand re- Suited "the lower acreage aIlot- period' program. the^special CCC loan entries in the week ended Decern- ended cuucu Ago slightly in the Wednesday of "*■ rose on last week and the total dollar volume moderately exceeded that of the similar week sumer spending numerous a year ago. Con¬ was stimulated by clearance sales and Jan- promotions. uary gains were • The total dollar volume of retail trade in the week was 2 to 6% higher than a_ya* Anc- Regional regional accord** estimates esiimaies varied vuriej* from the comparable 1955 levels Continued on page , notably higher failures Jan. 7 Advanced 6.4% Above Preceding Week week creased the revenue ended Jan. 36,636 cars freight for 7, 1956, in6.4% above or preceding week, the Associa¬ tion of year American Railroads re¬ ports. Loadings for the week ended 7, 1956, which included the Year Day's holiday, totaled 611,299 cars, an increase of 13,947 were the New 2.3% or above the corre- sponding 1955 week which was a non-holiday week, but a decrease of 12,930 cars, or 2.1% below the corresponding week in 1954 which also was a non-holiday week. U. S. Automotive Output Shows 21.5% Increase Above Preceding Week a the 13 1956 according avwwivo Automotive the over Last bled to Reports," 01 *£» 21.5% previous week. week the industry estimated an "Ward's rose assem- 152,205 compared with:.-125,245 in the previous week. The past mixed last the previous week by 26,960 cars, while truck output advanced by 6,277 vehicles in ** foodstuffs week index drop $5.95 with showed to $5.92 on the week were declines $6.81 a year ago, 10, from before. This the latest index decrease a of included week flour, corn, cost sugar' coffee and while lower in wholesale wheat, rye, bellies, lard, butter_ , beanE. coco£!i ' i peas_ . total index of is the with and 18,808 in the previous week 22,220 a year ago. Canadian output last week pressed for time I sum price per pound of foodstuffs and meats in like those W& When you choose as II open an Brad- mm wholesale commodity index, continued to move §|| m The general Range level of prices, price week. by Dun & limits in the past The index registered 280.38 narrow Jan. on the 10, 280.48 a 278.70 on Grain compared as week earlier, the like date markets was were top of all that, I til you're particular about the bank — j . any choose The Dime. You r $20,000 in a tfmnnn ^ deposit from $5 now. can Individual Savings Account with Joint to or Use the coupon $10,000 up to Trust Account. Start below. with and a Bank-by-Mail with On ways. big Dime dividends and big Dime m Narrow important, when I'm as can security." food prices at the wholesale level. Wholesale Commodity Price Index Continued to Move Within a paid both postage and its chief function the general trend of use show to represents the raw within States. This compared convenient, and just amus. •The measured the United "I SAVE AT THE DIME because it's eggs street daily agency reported 25,085 trucks made in • were ing the week. In the correspond¬ were i1 oats' beef' hams' steefs, dur¬ Last week the Certainty! ! I 13.1%. Commodities quoted higher the past ing week last year 155,109, cars and 22,220 trucks were assembled. there Convenient... further a Jan. brought the current figure to the lowest since May 23, 1950, when it stood at $5.90. Compared with general of t|! advances and the Bradstreet wholesale food price week's that [ outweighing Dun & and-Trucks above in Past Week Movements 31 production; total of cars amounted; to 177,290 units, - or > an increase of 33,237 units .above the preceding week's output, states "Ward's.";; Last.; "week's .car output rose 26 Wholesale Food Price Index Held To Downward Trend the cars, (revised) : failures against as preceding week and 32 in the reflects Output in the automotive indus¬ try for the latest week ended Jan. Canadian recorded ft similar week of 1955. Jan. cars, ago. Thirty-one Loadings of the a than with year ago. ill! generally steady during most of the week but developed some uncertainty the President's farm placed at 5,955 cars and 1,051 trucks. In the previous week Do¬ minion plants built 4,126 cars and following 912 message to trucks, .and able 1955 for the week, 6,056 compar¬ ears and 977 trucks. be Business Failures Rose Sharply in Past Week Commercial ures and climbed to ended Jan. 12 industrial failin 245 from the 198 week in the preceding week, according to Dun & Bradstreet, Inc.. The toll was considerably heavier than the 200 in the 1955 comparable weeks of both and 1954. remained level of However, failures 36% below 380 in Liabilities of the prewar 1939. $5,000 or more involved in 202 of the week's failures as against 170 last week and 171 a year ago. Small failures, those with liabilities under $5,000 increased to 43 from 28 in the previous week and 29 last Twenty-five of the failing cerns had $100,000 liabilities as in compared year, con- excess with 17 of a week ago. All had industry trade groups increases the from 21 and commercial service to 17 corn pro-* duction this year. Some conditions hard Southwest normal the wheat and was good drought the over areas the moisture of less and prices reflecting meager ducer offerings. Rye prices aided by a in Demand more for held well up the than' condition other sections. many corn by prevailing Winter pro-^ 81 SAVINGS BANK OF BROOKLYN P buying of the bread cereal influenced was W the belief there will on large cut in acreage and g m DOWNTOWN .... II Fulton Street and DeKalb Ave. r* I BENSONHURST FLATBUSH II ...86th ...... Ave. Street and 19th Avenue in J. and Coney Island Avenue CONEY ISLAND... Mermaid Ave. and W. 17th St. la III were, active ex¬ Member Federa] port demand, while steadiness in oats reflected limited offerings. Trading in grain and soybean futures on the Chicago Board of Trade was more active last week with daily average purchases totaling 54,700,000 bushels, against 26,900,000 the week before and 45,200,000 in the same week last Mail this coupon to any The Dime Savings I 1 ! endose mm □ office of Bank of Brooklyn. Please °Pen a Sa™£S ACC°Um $ Deposit Insurance ' Corporation Individual Account in my name alone q Joint Q Trust Account with Account for year. Spot and during the week, retailing toll up to 129 110, manufacturing to 50 from 38, construction to 28 from with a firm were II Activity in both wheat and broadened SW war Congress. for the from ness cocoa scattered in the Print prices moved lower week. Easiness Nome resulted liquidation, weak¬ London market, Address m and continued pressure of spot sup¬ plies with manufacturers showing little interest in offerings at cur- City. Z°ne No" should b* tent te». wwXviv'/wXrXv? I re- P°rt?dJn the v®,ume of household J"rnlshings and some apparel ber 30 declined sharply to 264,000 sag Year a Considerable Trading in dornest c sP°t moved6shar^fly restrictions present problem. markets 4 mes- acreage Dlir raw sugar parket continued dull while tradlr?g }P futur^s increased sharply v Week Retail trade attri- quantity allotments as a move to * Ieach the core 0A the cotton sur* starting in June may not be as large as expected and the possibility of an international agreement being worked further and a proposal that " East ouuui ^cimai and wesi South msi South Central auu West i>oum comparable 1955 week and 2,580,-'Central States. Five regions re000,000 kwh. over ;the like week ported increases and four had in 1954. slight dips from 1955. Both the Middle Atlantic and Pacific States Car Loadings in Week Ended had was replacements for and Trade Volume Perked Up a Trifle Last Week and Exceeded Like range. nearhv and bales, from 407,000 the week before. cuts immediate hog cnnt offering little or n0 heavy shade 101 from 61 and in the Pacific States increased to 65 from 58. No change appeared bags con- thanTyear 7go, while rises in manufacturing and service were relatively mild. Atlantic 301,657 pared with 96,060 a year ago. Activity in hard wheat bakery flours continued routine with recent Industry slight rise and at Warehouse stocks of slightly higher for the 125 127 126 The Commercial and Financial Chronicle (386) Continued from of electronics, automation techniques can be advanced into broader field of manufacturing. a phasis is now natural a evolution The future potential that this offers for automatic con¬ even more now that growth industries of the future the great big are of users significant when controls, automatic consider we already including atomic for four basic saving petroleum stainless the fuels and and field, aluminum, metals the field, plastics. We of the 1956 is Haloid for our products effective dissemination the need for more rapid and intensify technological and through research, progress in¬ areas, of chemistry, sufficient to sus¬ (5)" and for the more efficient tion to be focused on the need handling of information. ' v • investor potential. The factors for concern are not, in my cient to offset the reasons for confidence opinion, suffi¬ in good year a They do, however, make it clear that keen com¬ ahead. existing and for clear business' markets, competent research personnel, will join with minds and Office systems specialists will cause more atten¬ (4) Company believe that the outlook Our field, which is primarily that of copying, expanded considerably in 1955, and we feel certain that this growth will continue. and petition for marketed. (3) New and improved products will be bright. scientific of ing power and , of data increases. President, The Haloid Company for / (2) There will be a greater demand as C. WILSON J. :-;i somewhat be should higher than in 1955. and based not are taxation which interferes with adequate consumer buy- activity business (1). General natural gas and power in titanium and steel chemicals, electricity, machinery, in which insufficient number of college graduates an number a tain optimistic about the outlook of reasons: electronics, selected armaments, air conditioning, energy, Thursday, January 19, 1956 down, or cluding certain phases receiving adequate attention. To summarize, we are 1956 labor in work is just bility of striking savings in handling paper trols, becomes (4) facts; The possi¬ is turning toward paper work. up . squarely on facts and the sound interpretation of those cost cutting em¬ as either economy, specialist, is assuming increasing .import¬ or This ance. and analyzers now consultant 124 page . . enterprise in the establishment of new markets as hall-- marks of successful firms in the 1956 business year. As shifts ensue in consumer spending from one field General business in 1956 should be better than last year. even in This rise activity from the exist¬ business ing high level will put cedented premium an healthy, profitable, competitive, bustling year. The con¬ tinuation of widespread confidence in our economic well omies, labor saving techniques, and the better of use human skills. being Haloid's products and those of our competitors meet these require¬ the in ments and office of 1955 It has become in the them increasingly evi¬ years that a last few revolution in office systems and pro¬ cedures is being brought about by an increasing need for ter information in steps company more more the up J. C. Wilson hands with greater speed. of its operations As and competition becomes increasingly keen, it becomes important than ever a as more that people in positions of responsi¬ bility must receive operations reports while the informa¬ tion In them offices must is be still fresh that and branch plants or given promptly the facts they need to activities with the of rest the organi¬ zation. We, market. as others in bring We new expect our and that industry, are improved number a marketed for the first time in 1956. products replacement of present equipment it may not lieve, is a be physically clear indication that even is a as the will be designed are to justify though in out. worn ours so con¬ to these of They provide performance and economies cases striving This, we be¬ industry. hitherto had for before knowledge detecting based reason unsung for optimism is the fact that our fraternity, that of the office a systems | in experience on ican our population which the for alleviating and these anticipation. with reached an attainment of greater production capacity than industries: rational (3) is market in segments actions based conclusions to as a number of emotional rather than on future the of the of American a as chemistry. The; . ■ sales Chemical expansion will be felt in Ours is a people in] the will exceed past year* in it are one billion Some of the effects of 1956, more m 1957 and changing growing, business geared to a fast and on hard work, a a sound and deliberate and growth guided by action should yield us another banner year. Smyth Heads Dept. of Phila. Nal'l Bank PHILADELPHIA, Pa.—Gordon PUGET SOUND PULP Smyth, Vice-President of the Philadelphia National Bank, has been appointed head of the Bank's investment division AND TIMBER CO. — • — succeed Cascade Natural Gas appointed as Assistant to the Sec¬ retary of the Treasury, Corporation Form King formed been ; Dewey, King Johnson Dewey, BELLINGHAM, WASHINGTON to Natural Gas is Coming! who has been George B. Kneass, Johnson & with offices has at 64 Wall Street, New York City to engage in a securities business. Partners are George A. Dewey, E. King, Gilbert M. Joseph Sussman and Jr., Ross Blakeney, CASCADE is now serving 24 growing Northwest Andrew R. Johnson. communities in Oregon, Rumjahn, McDonough High Grade Bleached Rumjahn, McDonough and Kap¬ Company is engaging in a se¬ lan curities Sulphite Pulp—Paperboard Industrial Alcohol 110 business West 42nd offices Alex A. Street, New York Natural Gas is due in July of 1956. ... Straus, Blosser WINONA, has Straus, Chicago. Annual Report and Information Available Rumjahn. 407 (Special to The Financial Chronicle) Bray Washington and Idaho. at City. Partners are Jack L. Mc¬ Donough, Victor L. Kaplan and With Lignosite from Minn. joined Blosser . & — William the staff McDowell, . E. of of Securities Bldg. • faith in the future thoughtful watchfulness of new- signs on the economic horizon, careful the moving,, ■ optimism, Conservative based , to look to 1950 highly competitive pace. S. of' major ingredient of our Amer-i dollars for the fifth straight year. chasing power due to falling prices at the farm level; (2) is in plant expansion investment this aware estimated $23 billion, an all-time high. Total an successful decline in farmer pur¬ such The chemical industry has good reason effectively economy, sharply me economy's present well being. sive bulges or cavcins. a made for encouraging more high school graduates trained younger men J. Albert Woods 1958. (1) has Manufacturing' rolling back of new frontiers by adequately relentless flaws, and (4) an economy which today shows no exces¬ Concern factors include: • to matriculate in science subjects activities flaws Association the urgency at least 200,000,000 people by 1975; us research American business for that .•• • • Chemists' in for his is the keystone of My participation in the affairs of the and improved saleable products and serv¬ new there presently Another purpose. , will! credit, it industry in its expenditures for basic research —one-fourth of all spent by ices; (3) more reliable alarm systems than we have ever many healthy, dynamic give scale broad probe for well as tinually to to (2) growth continuing consumer Most recent figures show that chemicals progress. led all of segments of the economy significant of businessman to fight chemical industry research In the which, if unchecked, could cut into sales, profits and the vital capacity of private investors for capital in-t vestment and expansion. Confidence factors include: (1) the satisfaction enterprising prices and marketed with enthusiasm and imagination. our well reveal mild stresses and strains in various buying power sways between new pur- > share of the market with better goods produced at lower ( as we are which should coordinate their levels the the behoove in reliable guidepost for 1956. parent in the last six months of 1955. The latter part of the New Year may and bet- tempo a investment and consumer in an industrial boom which may be in full maturity as we move through its second year, the future bears close watching. The six months immediately ahead will, for most businesses, be a continua¬ tion of their respective patterns ap¬ year. dent as Engaged we ex¬ for demand producer, on establishes industry's performance work paper systems, and thus substantial pect this field the threshold of another American business stands at econ¬ as chases and Commercial Solvents Corporation President, unpre¬ greater on to another, ALBERT WOODS J. Seattle 1, Wash. Volume 183 Number 5460 The Commercial and Financial Chronicle ... Continued from page 21 To meet this quire challenge will re¬ steady expansion of facili¬ a ties and Motor Vehicle Production expenditures should reach $8 bil¬ 1956, including $5 billion Not the population of continuing to grow rapidly, but more and more peo¬ ple are moving to suburban areas lion in for mcdernization tion. This and represents construc¬ increase an over 1955, even though the con¬ struction figure is still woefully inadequate. ■■ On the basis of where 1955. Facilities utilized were of all beyond recognize successful that formula economic progress and Busi¬ only by more better equipment. that of means than in and sales nearly 15% higher figures add up to a for business view .new the annual with importantly to its growth growth •/ ' ■/. ■ and to of • : . New Car V . $350 million models to of to bring been many re¬ its in types of in two the of lines our Last year, pioneered we four-door hardtop, the first new body type since completely 1949 when introduced the two- we door hardtop. For 1956 this revo¬ lutionary development in body engineering and styling is avail¬ able in all five lines. of this The impact striking combination of beauty with comfort and conveni¬ has been felt ence throughout the industry and will continue to be for long time to a come. development in the fine new field car is Brougham. t<~e Eldorado Exhibited of one as last year's dream cars, this smart model received immediate public approval. It is am sure see car lines you will agree when our passenger display at the Motorthat they maintain General ama on leadership in engineering, styling and value for the custom¬ er's dollar. They important They are have the 1958 models over t'e of the important their Without question sent 1955. over greatest values the we best improve¬ 1955 models. they too values : also repre¬ that tney have ever offered to customers. Last year senger 38% cars over senger consumers only 7%. sales to 51//2% of expenditures, about average the of about postwar of and as 4% years for and as it.. .In mother For General Motors 1956 should be record a 1955. by exceeded year If my only appraisal of the picture is cor¬ economic over-all rect, then General Motors' volume of sales- in physical and dollar not be far from level record should attained another be in highly suppliers. a. prewar year spend¬ most of public expansion As evidence concrete of Gen¬ in just and much to ahead, and in the long-rahge picture as well, we are accelerat¬ expenditures In that represent a highways in facilities, necessary and desirable as as capital investments made by industry. The economic loss to the country from inadequate our road system is calendar for capital year 1956 our capital expenditures will amount to $1 billion. This represents 65% more than we expended in 1955. It is the largest expenditures any of capital made by us in year. one When estimated at more than $5 billion annually. President Eisenhower's proposal for a 10-year, twice-as-big, road- building kind of that represents program thinking is needed. the and leadership sincerely hope I that Congress will act immediate¬ ly to implement this program with the necessary enabling legislation. Nothing has more dollar and cents importance for every American. Nothing is more essential to the welfare every segment of our of Closely allied to the need for adequate highways is the com¬ pelling need for greater safety on the road. ord in While the accident the decline 1955 year on vehicle-mile a rec¬ showed 38,500 deaths tribute on our importantly to reducing the engi¬ the accident toll, just as neering of safety into our mobiles is auto¬ contributing to the However, it must objective. same tors built must driver to addition will $4Vz billion. to end have This is substantial very expenditures for special ily lies in providing an in¬ dustrial structure capable of sup¬ porting a gross national product us of this size. We must be able provide goods and services for However, the automobile industry will share substantially in the general prosperity of 1956. who population of 190 million will posable billion. have an to a persons estimated income' of the with the wheel. for meeting the challenge respect to technology, we ahead move at pn ever fields of knowledge as and unfold. Each new ther developments. A about dis¬ $400 of measure General Motors' determination to make its proper contribution to ress is technological prog¬ Technical Center, completed, which will all but its new be dedicated next May. In my recent appearance in Washington I laid particular stress on what I referred quiring mind. General this to the in¬ reason for I success, said, inquiring mind which everything and any¬ be improved. This is the attitude of mind at the as A basic Motors' that II rest Technological Advance As can War Highways car. to behind thing World his continue improvement of facilities capital investment since the in into be made only potentially safe. The final responsibility rests and can holds completed, total ex¬ penditures by General Motors for of to graduating twice engi¬ Russia, whereas today Russia is graduat¬ ing more than twice as many as and neers as many scientists as Technical cultivate we Center and throughout the corporation to stimulate technological progress. This attitude the dream mind of produces will see at the Motorama including the new Firebird II, an experimental gas cars you — turbine that car may foreshadow the motor vehicle of tomorrow. In another area this attitude of mind produced the Allison propjet engine. Still another example is Aerotrain. oped by This suggestion ing train General of railroad a was Motors group executives greatly concerned the new devel¬ at the of lead¬ who are the annual $700 million passenger deficit. In undertaking this project it was our hope that General Motors +2 to +6; South and -f-3 to +7; Middle 4-5 and Northwest 4-4 4-8%. in Volume women's sportswear knitted and skirts past gains principal with week, the noticeably expanded in sweaters; In Russia every second¬ school graduate is a potential engineer or scientist. In the scarfs and gloves were popular accessories and volume in women's shoes was slightly above the level of the previous week. United There are. we ary States not met vast majority alone to insure economic Blouses, the con¬ of progress country but to safeguard its existence. outer thrive chairs. challenges. I have nation our that every> confidence will continue to sur¬ mount the challenges that face it. to expand and with benefit to all. In will It continue prosper General Motors mined to make our deter¬ are toe retailers increase reported dollar in and week last because of in Furniture slight sales a volume moderately the level of the exceeded course, children's clothing; jackets and coats increased moderately. America is a coun¬ try that has thrived on challenges. It might almost be said that we Of considerable increase a interest in boys' sports our very was volume in challenge that must be a not tinued the trained. so This is similar 1955 week. There was an increased call for bedding Sales occasional and promotions encour¬ aged consumer interest in linens, towels and draperies; the buying of floor coverings decreased noticeably. appliances The buying of major noticeably reduced. was their boosted Housewives full contribu¬ pur¬ meeting the challenges chases of fresh produce and can¬ ahead and helping to build an ned goods the past week. Butchers ever more dynamic and prosper¬ reported a slight increase in the volume of fresh meat, while poul¬ ing national economy. tion to try sales dropped somewhat. In¬ terest in butter rose somewhat, Bank of America Group Offers $9,460,000 San Diego Harbor Bds. Bank of too highways. Adequate highways would con¬ many Coast West -fl to Six years ago we were a basis, Industry adequate supply of engineers and the number of fatalities again rose to 38,500. And that is was been from page 125 The State of Trade fic economy. programs for expan¬ our sion and have total ever per¬ .% now the The economy. Continued Southwest say the the year ing our goods. a major important challenge to continued technological advance is the in¬ America N. T. & S. A. and associates 000 are offering $9,460,- City of San Diego, San Diego Calif. 3'V2% and 2J/2% while purchasers of cheese and equal to those of the previous week. There was an up¬ surge in the buying of frozen eggs inclusive. 1981, The bonds 1.75% to 1957 to scaled. to yield are 2.60%, according to in¬ January sales promotions at rewholesale buying tail ^stimulated of the offering include—Blyth & Co., Inc.; Boston Corporation; Ripley & Co.; Lehman Brothers; Merrill Lynch, Pierce, Fenner & Beane; R. H. Moulton & Company; The Philadelphia National Bank; Security-First National Bank of Los Angeles; group First Harriman & Hutzler; Equit¬ of lines many and apparel household furnishings. ma¬ : Bros. as.«retailers purchasing of Spring merchandise. in Other members Salomon week last ters creased their ' turity. The were juice concentrates. Buyer attendance rose notice¬ ably in the major wholesale cen¬ County, Harbor Bonds, due Feb. 1, Some apparel wholesalers re¬ ported short supplies of women's accessories and men's furnishings. Department store sales on a country-wide basis as taken from for dex week the in¬ Jan. ended 1956, decreased 11% the like period of the preceding week, an increase of 10% reported. Board's Reserve Federal the 7, below that of last year. In Dec. 31, 1955, (revised) was For the four weeks 7, 1956, an increase of recorded. For the year able Securities Corporation; Dean ended Jan. Witter & 8% Co.; J. Barth & Co.; R. Pressprich & Co.; Lee HigginCorporation. W. son advance stimulates dozens of fur¬ confidence Motors' our make most a Another are investment broaden Investment ing channeled to automobiles may not reach the record level of 1955. too faster rate Capital fore consumer demands not capital with compared con¬ our highway system that a improved must the earlier highways of one economic is profit¬ toward the goal of a gross national product of $550 billion by 1965. The great challenge be¬ total better be 'the meets It tools'during this period. ■ As I view the longer range pic¬ ture, our country is moving stead¬ an for to must have able year for our dealers and for our of scientists. domestic problems. A nation so dependent upon the ef¬ ficient operation of motor vehicles the 1955. annual pas¬ our words, the year will be profitable be recognized that in the last for everyone willing to work to analysis it is up to the driver to make it profitable. , take advantage of the safety fac¬ con¬ consumers of less than 3%. This percentage of For producers make we by pressing is .rose showed Retail that sellers,., 1956 will -be just good amounted pas¬ 1954, whereas total car sumer with to sales expenditures sumer increase were retail of year The most the ?,• entire competitive-system our way sons—the customer. other manufacturers many ments represent offered to customers. automobile show outstanding and advances ever The are respect every another works—to the benefit of one per¬ Motors' f be estimates. vBut these ize eral all five of you in will history of our in¬ '' ;,,v'b.!' industry will be required to real¬ now August, 1956. Including to other production and competition. aggressive efforts of being tooled by Cadillac for limited production I export terms should A in year. for intense - likewise has advanced. last ' This automatic Hydra-Matic, Dynaflow and Powerglide. Styling — pas¬ made public was 4 and dustry. important mechanical three all 1955, which March sales year in the have advances, including improvements transmissions that- the trucks. This is revised estimate and with my be the second best 1958 There market. estimate I industry will produce markets, unit production in 1956 should approximate 8,350,000 cars and trucks. Nineteen fifty-six can than more , Cars Canada Styles cutlay an these factors, I ahead with great approximately 7,500,000 line on ■ For General Motors alone it quired with all year senger for the economy as a whole. ! con¬ compared as in so development and sorb models need continues It arid the domestic market will ab¬ prior'years, the introduced accordance industry practice which has contributed the the automobile automobile The Policy current 1956 confidence. for the —this year, as in in in Appraising , generally. " industry the is represented national security. 1955. 1955. All cf these As not policy bf the Federal Reserve, which is re¬ strictive from the standpoint of the cost and availability of credit and may result in less support to It is estimated very prosperous year distribution highway facilities. safety, An important factor to be expenditures by in¬ 1956 will amount to or and do 1955 Federal Reserve sidered pro¬ more nation, we are not meeting the challenge in that vital area of a modern mechanical more styling features. \ capital dustry in $32 billion, prior to sector to to alone. As : advanc¬ an country cars were pur¬ insuring ing standard of living is to duce this in cars about are It will require able be contribution steady progress in all areas of formance of the Aerotrain is now technology. being evaluated by the railroads' Industry generally is in the experts. Whether it will be con¬ process of meeting the challenge sidered to have made a contribu¬ with respect to plant facilities. tion to railroad transportation will by the following percentages: New be determined by them and them England 0 to +4; East and Paci¬ Improved Highways increas¬ people new. chased and cars who bought But nearly two-thirds by have the eco¬ the for them absolute There of these 20 million kinds their nomical capacity last year. nessmen owned an two rule. million; 20 is car and ingly the known is one necessity plans, new plant and equipment expend¬ itures by industry in 1956 will be even higher than the record total of only country our capacity. would And And the Business Outlook ^ 127 (387) Third National of Bank was 1955 gain of 7% was registered a above that of 1954. Nash¬ in volume trade Retail New ville; Coffin & Burr, Incorporated; York F. slightly above the comparable pe¬ S. Smithers & Co.; Wm.. E. City past the week was Pollock & Co., Inc.; W. E. Hutton riod & Co.; Shearson, Hammill & Co.; Ira Haupt & Co.; William Blair & Company; Gregory & Sons; estimated the about 2 to 3% ahead of 1955, not¬ Freeman the better & Company; Commerce & A. Co.; mick & Kaiser G. Edwards & Sons; Company; McCorCo.; H. E. Work & Co.; & Co.; The Continental McDonald & & Trust Company, Salt City, Utah. Lawson, Levy & Williams; Stone & Youngberg; Hill Richards store sales Va ; V. Pvan, Sattley Sutherland & Co.; Meyer & Fox; McMaster Hutchin¬ & Co.; & Magnus & Fay; The Company; First Re¬ department in New York City for the preceding week, Dec. 31,1955, increase an of 4% For the four weeks dex that in an was recorded. ending Jan. 7, increase of 6% was regis¬ the year 1955 the in¬ For recorded of the a rise of 2% above corresponding period 1954. Your RED of Arizona Co.; R. D. White & Com¬ over Federal & seller & Durst, Inc.; Stern, Frank, Hooker the index, Inc.; Singer, Deane & Scribner; Wagen- son to weekly period ended Jan. 7, 1956, decreased 19% below that of the like period last year. In 1956, H. pany; & Miller, and C: N. White CROSS— Redfield & Co.; Jones, Cos- grove & Co. at weather inclement Board's tered. ville, increase the Bank Co.; Trade observers week's part of the week. According serve Lake & Co.; Irving Lundborg & Co.; Shuman, Agnew & Co.; The Peo¬ ples National Bank Charlottes¬ ago. year withstanding Trust Company, Kansas City, Mo.; City National Bank & Trust Co., Kansas City, Mo.; The National City Bank of Cleveland; Carl M. Loeb, Rhoades & Co.; Cruttenden a must carry on I 128 The Commercial and Financial Chronicfe, (388) ' Corp. Dec. 20 (letter of notification) 816 shares Atlas r Plywood Corp., Boston, Mass. Nov. 14 filed 97,144 shares of common stock (par $1) being offered in exchange for the outstanding 291,431 shares of common stock of Plywood, Inc. on the basis of one Atlas share for each three Plywood shares held. Atlas presently owns 496,680 shares of Plywood, Inc. stock and desires to acquire at least an additional 133,809 shares in order to bring its holdings of such stock to ^ of 5% cumu¬ participating, preferred stock (par $100) and 816,. f hares of class A common stock (no par) being offered to class A stockholders of record Dec. 15, 1955, in units of one share of each class of stock for each four class A lative rhares held; rights to expire on Feb. 15, 1956. $101 per unit to stockholders; $110 to public. —For corporate purposes. Office—Paris Ave., „ Price— Proceeds P. O. Box Underwriter—None. 248, Northvale, N. J. / / 530,000 shares are to be offered publicly. Price—$3 per Proceeds — For liquidation of liens on mining Underwriter—Harris ■/.'■;:'' assessable activities. Utah. Dec. American Business Dec. Research, Inc. (letter of notification) 19,000 shares 9 of rionpreferred stock. Price — At par ($5 per Proceeds—For working capital and general cor¬ porate purposes. Office—8002 Wisconsin Ave., Bethesda, Md. Underwriter—G. J. Mitchell, Jr., Co., 1420 New York Ave., N.W., Washington, D. C. American M. A. R. C., Inc., Pittsburgh, Co. of Pa. Angeles; complete purchase of the patent licenses from Diesel Power, Inc. and operating capital. Office—Oliver Building, Mellon Square, Pittsburgh 22, G2 shares for each 100 shares owned. share. Proceeds ment and for — For expansion working capital, etc. Price of plant — $13 Arizona ; Public Finance Co., Phoenix, Ariz, Sept. 16 filed 78,006,081 shares of common stock to be offered for subscription by holders of life insurance Atlantic (2/1) - construction program. Underwriters—Union Securities Dec. 16 stock (par ' Corp. and Smith, Barney & Co., both of New York. $100) cents) and 20 10 common Co., Las Vegas, pf which 1976. and City, Utah. 12,000 shares are to be offered for public sale at $50 per share and 8,800 shares are to be offered in Bonus for mining . and 490 shares of cla . Underwriter—Emory S. War .-.xj-'-) Co., Milwaukee, Wis. & filed Refining Corp. 25,000 • — shares of (1/30-2/3) Coastal States Oil & 19 filed Price — common To be To Gas Co. 500,000 shares of be supplied by stock common amendment (par $1) (expected a around $7 per share). Proceeds—To pay off loans in curred for land purchases, for construction; of gas pipe lines and for further drilling. Business—To develop oi lands. Blair Office & pected — Corpus Christi, Texas. Co., Incorporated, New York. some time in February. r Colohoma Uranium, Inc. \ ; (3/1) Underwriter • Offering . r — Ex < . ; Nov. 9 filed 2,500,000 shares of common stock (par on cent). Price—40 cents per share. Proceeds—For.explora tion and development expenses and for general corpo rate purposes.- Off ice—Montrose, Colo. Underwrltei General Investing Corp., New York; and Shaiman & Co Denver, Colo. • J /. _ Comet Uranium Corp., Washington, D. C. Aug. 20 (letter of notification) 700,000 shares* of com mon stock (par one cent). Prices—Five cents per shai Proceeds—For mining operations. Office—501 Perpetu Bldg., Washington 4, D. C. Underwriters—Mid Americ Securities, Inc.,. Salt Lake City,/Utah; and Seal Securities Corp., Washington, D. CT. . ^ Uranium, Inc., Denver, Colo. ..c stock (par $1) supplied by amendment. Proceeds — T Emory T. Clark, President of the company. Office—Wes Allis, Wis. Underwriter—Loewi & Co., Milwaukee, Wi stock Office—Salt Lake expenses. Underwriter—None. 5 Price preferred Proceeds—To make additional cash payment on purchase contracted voting stock, Offiee—2630 Sout Underwriter-—Denv & Clark Oil Jan. of principal amount." ,rv - •/ • common Washington, D. C. Co., same address. —Loewi & shares. Price—100% >1.,. supplied by amendment. 'Proceeds—For expansion an working capital. Office—West Allis, Wis. Underwrite - Nev. common one & Dec. common „ Refining Corp. (1/30-2/3) Jan. 5 filed 87,500 shares of $1.20 cumulative convert ible preferred stock, series B (par $20). Price—To b A" Blue Lizard Mines/ Inc.". ■ ;,V Jan. 17 filed $900,000 of 8%'* convertible subordinated " debentures due Investment 28,000 shares of sold in units of be . stock). Price—99%. Proceeds—^-To suppl subsidiaries. Office—1028 Connecticut Ave Clark Oil Bird, President and Treasurer, 355 No. Forest Road, Williamsville, N. Y. Underwriter—None. - — Atlas ren W. Texas. Jan. 9 filed 20,800 shares of class B and to Underwriter—Crichto common N. W., Price—$102 per unit. Proceeds—For equipment and working capital. Business —Lightweight portable structures. Address—c/o Walter Atlas - ' , - v • Commercial. Credit Co* (1/24-25) Oct. 28 (letter of notification) 3,000,000 shares of capital Jan. 6 filed $50,000,000 of senior nptes due 1976.;. Price stock (par one cent). Price—10 cents per shqre. Pro- •* To be supplied by amendment! Proceeds ceeds—For mining expenses. Office—1154 Bannock ^ For workin St., Denver, Colo. Underwriter — Mid-America Securities, ' capital to finance increased volume of business. Under writers—The First Boston Corp; and Kidder; Peabody Inc., Salt Lake City, Utah. Co., both of New York. > ..tc. ': B-Thrifty, Inc., Miami, Fla. exchange for preferred stock. Proceeds—For payment of loans, and for capital and surplus. Underwriters— hank •Rex Laub and Max Laubrof Tremonton, Utah, and M. D. Hemingway Invest¬ Co., of Las Vegas, Nev. - ' ! Close Mortgage & Loan Co. and Jack ment (par Va. West, Salt Lake City, Utah. capital to Ex¬ Structures, Inc. (letter of notification) 1,400 shares of preferred 10 share Industries, Inc., Houston, Texas (letter of notification) 200,000 shares of com¬ mon stock (par one cent). Price—$1.50 per share. Pro¬ ceeds—To purchase dies and materials and for working •capital, etc. Office — 6006 Harvey Wilson Drive, Hous¬ ton, Texas. Underwriter Benjamin & Co., Houston, ; Oct. B Birdair Dec. 29 filed 75,000 shares of common stock (par $6.50). Price—To be supplied by amendment. Proceeds—Fof W. Ventures Syndicate, Ltd. 2,450 shares of class A Big Ute Uranium Corp., Overton, Nev. Oct. 28 (letter of notification) 3,000,000 shares of com¬ mon stock. Price—At par (10 cents per share). Proceeds —For mining expenses. Underwriter—James E. Reed Co., Inc., Reno, Nev. : class one Citizens Credit Corp., Washington, , l£ c. ' Sept. 27 (letter of notification) $245,000/of 6% subordl nated debentures due 1975 (with warrants to purchas " insurance firm. City Electric Co, and Securities, Inc., Denver,. Coloy America Securities, Inc., Salt Lake City, Utah. policies issued by Public Life Insurance Co. Price—20 cents per share. Proceeds—For working capital. Under¬ writer—None, sales to be directly by the company or by talesman of the 2nd Big Ridge Uranium Corp., Reno, Nev. Oct. 19 (letter of notification) 9,000,000 shares of common stock (par one cent). Price — Three cents per share. Proceeds—For exploration and development costs. Office —206 North Virginia St., Reno, Nev. Underwriter—Mid Underwriter—None. class A Proceeds—For mining expenses, etc; Underwriter—Investment Service Co., Denver, Colo. Business—Electronics. Office—Princeton Junction, N. J. two .. Big Chief Uranium Co., Pueblo, Colo. Sept. 20 (letter of notification) 1,500,000 shares of non¬ common stock (par 10 cents). Price—20 cents per share. Proceeds—For expenses incident to mining operations. Office — 441 Thatcher Bldg., Pueblo, Colo. and equip¬ of unit. Proceeds—For general work Office—505 National Bank of Commer Corp., Salt Lake City, Utah * Aug. 10 (letter of notification) 7,000,000 shares of capit stock (par one cent)./ Price—Three cents'per l shar assessable per units per Cisco Uranium . Ar Applied Science Corp. of Princeton Jan. 16 (letter of notification) 8,200 shares of common stock (par $2) to be offered to stockholders at rate of in Price—$5 South State St., Dover, Del. Underwriter—Mortimer Bumside & Co., Inc., New York. change from magneto to automatic dial operation and to provide working capital. Office—100 East Main St., Myerstown, Pa. Underwriter—Blair & Co., Inc., Phila¬ delphia, Pa. ; Underwriter—Langley-Howard, Inc., Pittsburgh, Pa. Los conversion of the Womelsdorf offered notification) 295,000 shares of commo (par one cent); Price—$1 per share; Proceeds To acquire property; purchase inventory and for work ing capital and general corporate purposes. Office—12 Underwriter—None. For the — par (one cent pe incident to minin stock Telephone & Telegraph Co. (letter of notification) 3,000 shares of 5% cumu¬ stock (par $50). Price—$52 per share. Proceeds expenses Office—810 Deseret Building, Salt Lake CP Chemical lative preferred Pa. \ Dec. 23 (letter of Bethel & Mt. Aetna Dec. 30 (letter of notification) 300,000 shares of common stock. Price—At par ($1 per share); Proceeds—To pur¬ chase Hallett diesel engine business of Moore Machinery For ing capital. Building, Charleston, 30 filed Jan. 5 — Investment Co., same address. ; B. S. F. DesRosiers, Inc., 509 Fifth Wichita (letter 1 to be N. Y. ment company. E. Co., / Charleston share. Office—137 Grand *hare). J. — : . camulative Underwriter -7.-4 Underwriter—Utah Securities Co., same City. Aug. St., New York, N. Y. Under¬ writer—Ellis-Greenberg Co., 1051 Carroll St., Brooklyn, Ave., New York 17, N. Y. rr; Parking Service, Inc.. V'fK/V; of notification) 120,000 shares of non voting common stock, class A—(par 50 cents) and 60,00 shares of voting common stock, class B (par 10 cents ; Co., Birdsboro, Pa. (1/20) 92,636 shares of capital stock (par $1) to be offered for subscription by stockholders of record Jan. 20, 1956, at the rate of one new share for each two shares held. Price—To be supplied by amendment. Pro¬ ceeds—For investment. Business—A registered invest¬ N. Y. Upham & stock.: Price—At- capital Proceeds share). Sept. 7 (letter of notification) 20,000 shares of common stock (par $1). Price—$5 per share, Proceeds—To set up a factory and purchase equipment and machinery for manufacture and sdle of the "grip-lock" driver and screw. > Uranium Corp., Salt Lake City, Utah Sept. 6 (letter of notification) 12,500,000 shares of non Price—100% of principal amount. , $90,000 to redeem the preferred stock; $18,100 to be payable to stockholders for advances heretofore made to company; for payment of current obligations, etc.; and for working capital. Office—94-30 166th St., Jamaica, uiss' Chaffin . Alpha Plastics Corp. • - 3 Kansas. Proceeds—To increase inventory and to retire subsidiary indebtedness. Underwriter—Van Alstyne, Noel & Co., properties; for mining equipment and construction of a New York. laboratory and field office; for construction and equip¬ ment of a plant suitable for the processing of beneficiaAr Augusta Newspapers, Inc., Augusta, Ga. tion of lower grades of manganese ore or Oriskany iron i Jan. 13 filed 10,000 shares of 6% cumulative preferred ore; and for working capital. Office—Charleston, W. Va. stock (par $10) and 91,704 shares of 6V2% convertible Underwriter—Mitchell Securities, Inc., Baltimore, Md. preference stock (par $7). Price — To be supplied by amendment. Allied-Mission Oil, Inc., Tulsa, Okla. Proceeds — To purchase 6,735 additional shares of $100 par common stock of Southeastern News¬ Oct. 3 (letter of notification) 598,800 shares of common stock (par one cent). Price—50 cents per share. Proceeds papers, Inc. Underwriter—Johnson, Lane, Space & Co,, —For acquisition, exploration, drilling and development Inc., Savannah, Ga. «f leases. Address—P. O. Box 1387, Tulsa, Okla. Under¬ Automatic Tool Corp. ! Nov. 18 (letter of notification) 300,000 shares of class A stock (par 10 cents). Price—$1 per share. Proceeds— Kansas^iH; Cessna Aircraft Co., Wichita,, Kansas. chare. writer—United Securities Co., same address. p, -I. n" (letter of notification). 3,840 shares,, ol commo stock (par $1). Price^$26 per share/ Froceeds To^ selling stockholder. Office—5800, Pawnee Road, Wichita Atlas Plywood Corp. (1/24) Dec. 19 filed $3,000,000 of 5%% convertible subordinated debentures due 1975 and $3,000,000 of 5% sinking fund debentures due 1971. , Jan. • Allegheny Manganese & Iron Corp. Dec. 28 filed 580,000 shares of common stock, of which f.' working capital, etc. Underwriter—Paul%C.'v Kimball Co., Chicago; 111. Offering—ExpectedTn'JanuaTy. '' Statement effective Dec. 19. 80%. ITEMS' REVISED • .... • Aerco Thursday, January 19, 195 t INDICATES ADDITIONS r since previous: issue" V ■:;y y;•: in . Nov. 23 filed 37,000 shares of class A $25). tional Price—$38 retail per stores. share. common Proceeds—To Business Office—5301 — « stock Supermarket. Northwest 37th Ave., writer—None. (par addi¬ open concern. Miami, Fla. Under¬ Canuba Manganese Mines, Ltd. 27 filed 500,000 shares of capital stock (par $1Canadian); Price—$1.50 per share." Proceeds—For ex¬ You can sell your securities and services to your top prospe ploration of mining properties in Cuba. Office—Toronto, in Chicago and the midwest—professional investors and t Canada/ Underwriter Baruch Brothers & Co., Inc., general investing public—when you use the Chicago Trib Let Tribune sales power sell for you in this rich investme New York. / Oct. - _• New York Boston Philadelphia Pittsburgh San Francisco ' ' ' : * " Private Wires to all offices Chicago Cleveland Century Acceptance Corp., Kansas City, Mo.' 7 filed $750,000 of participating junior subordi¬ nated sinking fund 6% debentures due Nov. 1,1970 (with Nov. detachable of 22,500 common shares Price—At 100% of stock purchase warrants for a market. Get the full details from your nearest Tribune representative total stock, par $1 per share). (ip units of $500 each). Proceeds—For advertising counsel today! (Uljicaxju QTributic common •t~ - THE 'WORLD'S. ;,C R E ftj * JS T. NEWSPAPER ^ ^ . Volume 183 Number 5460 : . { The Commercial and Financial Chronicle . ■' (389) • Continental Copper & Steel Industries, Inc. , 21 filed 263,771 shares of common stock (par $2) being offered for subscription by stockholders at rate of one new share for each five shares held Jan. 16, ceeds For mining operations. Office 1026 Kearm Bldg., Salt Lake City, Utah. Underwriters—Potter In¬ vestment Co., and Mid-America Securities, both of Salt Lake City, Utah. ' \ Dec. 1956; rights to expire Feb. 2. Price—$10 — — CeKalb-Ogle Telephone Co., Sycamore, III. (letter of notification) 25,695 shares of common Pricer—At par <$10 per share).Proceeds—^To be , Dec. 30 stock. used .. share. Proceeds— per • To increase inventories and receivables required for ex¬ Cuba pansion of sales and for other general corporate pur¬ poses. Underwriters—Allen & Co., P. W. Brooks & Co. Nov. Inc. and by (Republic of) of $2,000,000 Works bonds amendment. Construction Co. • Cook Industries, Inc., Dallas, Texas Aug. 1 (letter of notification) 199,999 shares of common stock (par $1), of which 107,915 shares are to be sold by company and 92,084 shares by a selling stockholder. Price—$1.50 per share. Proceeds—For general corporate purposes. Underwriter—Cejntral Securities Co., Dallas, Texas. Offering—Subsequently withdrawn. I due 4% To — Romenpower Electra byproducts, R. Price—To be supplied by amendment. Pro¬ ceeds—To selling stockholders. Underwriter—Allen & Co., New York. > " ' Staats & notably furfural. Underwriters Co., Los Angeles, Calif.; Carl — bonds due in terest. To Jan. 13 filed $10,000,000 mortgage bonds Proceeds—For construction program and to repay bank loans. Underwriter To be determined — by pay Cross-Bow Uranium Corp. Securities porated. of $235,000 of junior lien from date of issue without in¬ principal amount. Proceeds— Incorporated, Philadelphia, Pa. & Hutzler; Corp.; Lehman Brothers; Blair & Co. Bids—Tentatively scheduled for Feb. Incor¬ city. 15. Dix Uranium Corp., Provo, Utah Aug. 10 (letter of notification) 6,000,000 shares assessable NEW ISSUE common (par $1). Price—$6.50 per share. Proceeds—To bank loans and debts; and for working capital. Under¬ Co., New York,,7 Dinosaur Uranium Corp., Salt Lake City, Utah Aug. 15 (letter of notification) 15,000,060 shares of com¬ mon stock. Price—At par (one cent per share). Pro¬ ceeds—For expenses incident to mining activities. Office —15 Exchange Place, Salt Lake City, Utah. Underwrite! —Western States Investment Co., same Kidder, Peabody & Co. and Merrill Lynch, Pierce, Fenner & Beane (jointly); Union Securities Corp.; Equitable Aug. 29 (letter of notification) 5,000,000 shares of com¬ mon stock. Price—At par (six cents per share). Pro¬ years Office—40 National Transit Bldg., Oil City, Pa. writer—Grover O'Neill & com¬ Probable bidders: Halsey, Stuart & Co. Inc.; The First Boston Corp.; Salomon Bros. • reduce stock due 1986. petitive bidding. ~ , Dennis Run Corp., Oil City, Pa. Nov. 28 (letter of notification) 46,000 shares of (2/15) first of two Price—80% & Co. Co., Louisville, Ky. it Dallas Power & Light Co. non¬ mortgages and for construction cost. Office —Cherry Hill, near Camden, N. J. Underwriter—Blair Loeb, Rhoades & Co., New York, N. Y., and The Bankers Bond it Craig Systems, Inc., Danvers, Mass. (2/9) Jan. 13 filed 355,000 shares of common stock (par $1), of which 230,000 shares are to be sold for account of com¬ pany and 125,000 shares for selling stockholders. Price— To be supplied by amendment. Proceeds—To purchase assets of LeFebure Corp.; for working capital; for reduc¬ tion of borrowings or for any other corporate purpose. Underwriters—Hemphill, Noyes & Co., W. E, Hutton & Co. and Lee Higginson Corp., all of New York. of to Del-Valley Corp. Dec. 13 (letter of notification) William M. shares (par five cents). Price—50 cent! Proceeds—Expenses incident . (par 50 cents) to be offered in units of $500 of debentures and 50 shares of stock. Price—To be supplied by amendment (about $550 per unit). Proceeds — To build plant to make charcoal brickettes and chemical (par $1). stock common share. 1 • mining oper¬ ations. Office—223 City and County Bldg., Casper, Wyo. Underwriter—The Western Trader & Investor, Salt Lake City, Utah. (1/23-27) stock stock common Minerals Co., Casper* Wyo. of notification) 600,000 Office Underwriter— > . (letter assessable Dec. 30 filed $900,000 of 12-year 5% sinking fund deben¬ tures due Jan. 15, 1968, and 90,000 shares of common (1/30-2/3) 125,000 shares of dial operation. Sycamore, 111. . . Cooper-Jarrett Inc. Jan. 10 filed (with ICC) Street, . Delta Sept. 20 per Lexington, Ky. Elm , Underwriter—Allen & Co., New York. Cumberland Corp., West None. Veterans, Courts and Price—To be supplied 1983. Proceeds for conversion to automatic —112 (1/23-27) filed 21 Public Auchincloss, Parker & Redpath, all of New York. 129 CALENDAR share). capital stock. Price—At par of non¬ (five cents Proceeds—For per mining expenses. Office—290 University Ave., Provo, Utah. Underwrite* Weber Investment Co., Provo, Utah. Eagle Rock Uranium Co., Salt Lake City, Utah Sept. 19 (letter of notification) 30,000,000 shares of non¬ North — January 20 (Friday) February 8 (Wednesday) . . . B. S. F. Co Common Radiation, Inc. (Offering to stockholders—no underwriting) 92,636 shares Citizens & Southern National Bank (Offering Maine Fidelity Pierce & stockholders) Brooks Stevens & Chemical (Doollttle & & Co.) The Carl M. Loeb, Co.) Inc.) $750,000 share). (Thursday) & Co.; W. E. Hutton & Co.; Higginson Corp.) 355,000 shares Utah. and 13 (Monday) Oct. Lowenstein (M.) & Sons, Inc ■ (Eastman, Dillon & Preferred (The First Boston Corp. Rhoades & Co.; Western Greyhound Racing, Inc $990,000 (M. Sayre & Fisher Brick Co.i*— and Dean Witter & Co.) 1,200,000 shares to up J. Reiter C».) Common $2,250,000 Common s (Barrett, Herrick & Co., 325,000 Inc.) January 24 shares (Tuesday) (Bids Atlas Plywood Corp (Van Noel & $6,000,000 Co.) Notes (The First Boston Corp. and Kidder, Peabody & Co.) (Bids to (A. P.) Fire Brick Co.».__^_-.______Common .(Blyth & Co., Inc. and Shields & Co.) 245,007 shares Northern Pacific Ry Equip. Trust Ctfs. Elco EST) noon (Milton D. & Inc.) Co., January 25 (Bids Pennsylvania shares Lisbon V Corp Common - * - January 30 Clark Oil & Clark i . Oil & & Co.) .(Loewi & (Allen Co.) Western States Refining Co (J. - Barth & Northwestern Bell - (Bids be to shares - Debens. & Common Texas Utilities (Bids invited) Co EST) February 1 Atlantic City Electric 400,000 Debentures noon Common (Bids $300,000 (A. J. Grayson Metals (Bids Co., Common Barney & Co.) Bell McEee (Bids Corp be Telephone Co. of California offered under $40,000,000 be to be to be to Common Nov. C. Bonds $4,000,000 invited) $4,000,000 Union (Bids to be Debens. $35,000,000 March 29 Power (Bids to $14,000,000 (Tuesday) First (Thursday) May 1 (Tuesday) (Bid*; to be invited) a Debentures Life Insurance Co., Baltimore, Md. filed 20,000 shares of capital stock (par $10) to be offered for subscription by class A and class B stock¬ holders of The Finance Co. of America at Baltimore on . $40,000,000 Federal Dec. 21 $16,000,000 Columbia Gas System, Inc 3 Philadelphia Saving Fund Building, Phila¬ delphia 7, Pa. Underwriter—Woodcock, Hess & Co., Inc. and Boenning & Co., both of Philadelphia, Pa. $55,000,000 Preferred by National Office—290L -Bonds invited) indebtedness; stock Bonds be outstanding Acceptance Corp. (letter of notification) 20,000 shares of common (par $10). Price—$11.50 per share. Proceeds—For the purchase of a larger amount of instalment contracts. Jan. Bonds Co retire Fine Arts by Georgia subsidiaries; to Farmers Union. (Thursday) invited) par (in units of $100, $125 and $120, re¬ Proceeds — To be loaned to or invested in and to expand the Union's educational activities. Under¬ writer—None. Debentures to be sold by salesmen, deal¬ ers and agents, and by officers, directors and employees of the Union, which is often referred to as (Tuesday) New York Telephone Co Price—At spectively). Preferred invited) 23 filed $2,300,000 of registered debentures, series $500,000 of registered savings debentures, series B; and $1,200,000-of registered savings debentures, series A; $1,000,000 invited) Educational and Co-Operative Union of America, Denver, Colo. Common invited) — Farmer's 1 be dividends. Price At their respective par Proceeds—For working capital. Underwriters— James E. McNelis and John J. Rhodes. invited) Investing Corp.) to insurance (Thursday) March 27 Common exchange offer—to be underwritten Jackson & Curtis and Mitchum, Jones & Templeton) $14,377,240 . < Paine, Webber, 1 March 15 (Bids Preferred February 6 (Monday) (To be common stock values. stockholders) Alabama Power Co (Offering to stockholders—to be underwritten Kuhn, Loeb & Co.) 191,884 shares General (Wednesday) $300,000 Co (Dillon, Read & Co. Inc. and Reynolds & Co.) Royal Bonds Telephone Co. of Pennsylvania-*- 75.000 shares $3,900,000 Inc.) to March 6 Common & common $10,000,000 Mississippi Power Co shares Raytone Screen Corp Reynolds (Bids Co., filed (voting) (par 35-cents); and 300,000 shares-of class C (non-voting) common stock (par 50 cents). Of these shares, 40,000 are to be offered to officers, directors and employees of the company. Class A, B and C stock wilx also be issued to policyholders of the Farm & Home Insurance Co. in exchange for the assignment of their /•;- Common to 1 240,000 shares of class A (voting) stock (par $25 cents); 214,285 shares of class B (Tuesday) Co corporate Phoenix, Ariz. Dec. -Common Mississippi Power Co (Wednesday) CST) Farm & Home Loan & Discount 200,000 shares;.*! Colohoma Uranium, Inc Chicago & North Western Ry.__Equip. Trust Ctfs. (Bids (Offering (2/15) general Bonds invited) Corp., Philadelphia, Pa. purposes. Office—M. Street, below Erie Ave., Philadel¬ phia, Pa. Underwriter—S. D. Fuller & Co., New York, N.Y. $7,000,000 Fibers Co (General Co (Union Securities Corp. and Smith, be March Common a.m. to Elco previously issued. Price—At market (estimated at $2.12V2 per share). Proceeds — For (Monday) EST) a.m. stock. Prica rants Common by Smith, shares Northern States Power Co.— $25,000,000 Co.) (Bids 11 „ Co 11 ..j . Southern Mining & Milling Co Securities 83,030 EST) a.m. February 29 , (Tuesday) Telephone (Franklin . L-O-F Glass I $1,102,500 Co.) / January 31 „ shares 125,000 11 Texas Electric Service Common & Co.) common in Dec. 28 (letter of notification) 100,000 shares of common stock (par 25 cents) to be issued upon exercise of war¬ Common Cooper-Jarrett, Inc. • $9,000,000 (Thursday) February 27 (Bids + 25,000 Co.) & • Preferred invited) February 28 Preferred $1,750,000 Refining Corp . 1. (Monday) Refining Corp (Loewi Co be Kansas Gas & Electric Co (Offering to stockholders—no underwriting) 1,306,209 shares I. j, '.i ■ ■ '■} •• >*. •" * i'-.-1' *' • '• center. center officers of company« Funds are to be held in escrow (if not enough is received,, funds will be returned to pur¬ chasers of stock). $25,000,000 Kansas Gas & Electric Co (Friday) '»»>.* " to - share). Proceeds—To acquire title Lansing, Mich.,-from builder of Underwriter—None, offering to be made through shopping , $212,500 Bonds invited) Electric (Bids Uranium be Barney - Debentures (Blair & Co. Incorporated) $30,000,000 January 27 Co> Southern Indiana Gas & Electric Co (Offering to stockholders—may be underwritten $4,680,000 Textron American Inc.__ & February 23 Equip. Trust Ctfs. EST) noon Fuller to (Bids (Wednesday) Central of Georgia Ry D- (Bids 225,000 to Pennsylvania Electric Co Common Blauner Bonds ..Common <S- $6,060,000 Silvray Lighting, Inc Oct. 14 filed 6,000 shares of class A —At par ($100 per . $10,000,000 Corp. . (Bids (Wednesday) be invited) Uranium Co. Inc., same address. Edgemont Shopping Center, Inc., Chicago, III. $10,000,000 Dallas Power & Light Co $50,000,000 Green M __Bonds EST) noun & — Co. February 15 k' Oil 25 — (Tuesday) Debentures Alotyne, Commercial Credit Corp.__ v February 14 Central Power & Light South, Salt Lake City, Brokerage, Inc., Laa State , mon $40,000,000 Southern California Edison Co Price—At par (one cent per incident to mining expenses (letter of notification) 1,500,000 shares of com¬ stock (par one cent). Price—20..cents per share. Proceeds—For expenses incident to drilling for oil an£ gas. Office—Colorado Bldg., Denver, Colo. Underwrite* —Philip Gordon & Co., Inc., New York: it East Seventieth Street Sire Plan, Inc. Jan. 11 (letter of notification) 220 units of co-owner¬ ship. Price $1,000 per unit. Proceeds To acquire property. Office—115 Chambers St., New York 7, N. Y. Underwriter—Sire Plan Portfolios, Debentures Co.) For Office—214 -East 5th East Basin - stock. — Underwriter—Valley Vegas, Nev.. Common February common Proceeds activities. Common Noyes Lee $2,000,000 Bankers Bond Co., Systems, Inc (Hemphill, Debentures & Common (William R. Staats & Co.; and Craig ..Bonds (Allen & assessable $297,000 (Monday) Cumberland Corp. Space Lane, February 9 Common (Republic of) r -Class A Common (Johnson, : $1,125,000 Corp Co.) January 23 Cuba Inc.) Co., , Com. $3,000,000 Life Insurance Co W. (P. to (Ga.) l-for-5 basis. Price—$20.50 per share. Proceeds—For t Continued on page 130 The Commercial and Financial Chronicle 130 . . Thursday, January 19, 1956 . (390) from page 129 capital and surplus account. Underwriter — None, Louis Eliasberg, Louis Eliasberg, Jr., and Richard (President) Eliasberg but A. committed to purchase any are unsubscribed shares. Fleetwood Motel Corp., ^ Philadelphia, Pa. (letter of notification) 24,550 shares of class A common stock and 4,910 shares of class B common stock Jan. 5 (both par $1) to be sold in units of one share common and five shares of class A common. of class B Price—$6 Proceeds—To be applied toward purchase of real estate, and the erection of the building, furnishings and working capital. Office—Suite 808, 121 South Broads St., Philadelphia 7, Pa. Underwriter—Woodcock, Hess & Co., Inc., Philadelphia, Pa. Fort Pitt Packaging International, Inc. June 30 filed 300,000 shares of common stock (par 100),. of which 250,000 shares of for account of company and 60,000 shares of five selling stockholders. Price—$3 per ihare. Proceeds—For working capital; for exploitation of "Totosave" system; and for marketing of "TropicRay" infra-red space heater. Office — Pittsburgh, Pa Underwriter—Barrett Herrick & Co., Inc., New York. unit. per Franklin Railway Supply Fremont Uranium Co., Salt Lake City, Utah Aug. 1 (letter of notification) 15,000,000 shares of mon stock. Price—At par (one cent per share). com¬ Pro¬ Office—515 Deseret Bldg., Underwriter — Moab Brokerage ceeds—For mining expenses. City, Utah. Salt Lake Co., Western States Investment Co., Potter Investment Co., Mid-America Securities, Inc. of Utah, and CashinEmery, Inc., all of Salt Lake City, Utah. Frontier Assurance Co., Phoenix, Ariz. of notification) 2,000 shares of voting common stock (par $25), to be offered scription by holders of class A common stock. $36.50 per share. Proceeds— For capital and 2 Dec. (letter Office—4143 N 19th Ave., Phoenix, class E for ^subPrice— surplus. Ariz. Underwriter— expenses. Hammermill Paper Co., Erie, Pa. to be of Watervliet Hammermill in Co. Paper of 26 shares of ratio the This offer is subject to acceptance by hold¬ vliet stock. shares (80% of outstanding Water¬ Underwriter—None. of at least 128,000 ers vliet stock). (letter of notification) 23,124 shares of common 13 stock (par $1). Price—$10.55 per share. Proceeds—To capital. Underwriter—None. be added to working Helio Aircraft Corp., Canton, Mass. (par $1). 150,000 shares of common stock filed 29 Dec. amendment. Proceeds—For im¬ provements, research, development and working capital. Office—Metropolitan Airport, Canton (Norwood P. O.), Mass. Underwriter—To be supplied by amendment. Price—To be supplied by Nov. Aircraft Corp., Price—$5 per share. Proceeds—For administra¬ engineering expenses. Office Metropolitan stock. tive Canton, Mass. 24,000 shares of common (letter of notification) 3 Underwriter— None. Acceptance Corp., Salt Lake City, Utah $300,000 of 25-year 6% junior subordinated debentures due Oct. 1, 1980. Price— At par (in denominations of $1,000, $500 and $100). Pro¬ ceeds—For working capital. Office—837 South Maine Home Sept. (letter of notification) 1 St., Salt Lake City, Utah. ton & Co., same city. Finance Heme Jan. Underwriter—Edward L. Bur¬ Group, Inc., Charlotte, N. C. (letter of notification) 13 42,750 shares of common (par $1). Price — $6 per share. Proceeds — For working capital. Office—119 West 8th St., P. O. Box 779, Charlotte 1, N. C. Underwriter—None. stock Kometrust Corp., Jan. filed pand plant. Office—107—13th St., Columbus, Ga. Under¬ writer—None. 125,000 working capital. Hunt expenses incident to mining operations. Wyo. Underwriter—Philip Inc., New York 6, N. Y. Office—Kemmerer, & Co., tive preferred stock. Price—At par ($25 per share) and accrued dividends. Proceeds—To repay indebtedness and and Oil, Inc. (letter of notification) 1,200,000 shares of com¬ stock (par five cents). Price — 25 cents per share. 4 Proceeds—For cumula¬ Office Clinton, N. Y. — Under¬ Gordon Corp., Green River, Utah Price—At stock. ceeds—For par (25 cents per share). Pro¬ incident to mining activities. Un¬ derwriter Elmer K. Aagaard, 323 Newhouse Bldg., Salt Lake City, Utah. — Hydro-Loc, Inc., Seattle, Wash. if General Telephone Co. of California (2/6) Oct. 25 (letter of notification) 1,674 shares of capital shares of 4V2% cumulative preferred stock. Price—At par ($100 per share). Proceeds—For (par $20), to be offered in exchange for 718,862' shares, a part of the outstanding 1,437,724 shares, of I: working capital, etc. Office—603 Central Bldg., Seattle cumulative preferred stock, 5% 1947 series (par $20) on' 4, Wash. Underwriter—Pacific Brokerage Co. of Seattle, a share-for-share basis; unexchanged Wash. new preferred stock to be offered publicly. Price—To be supplied by Ideal-Aerosmith, Inc., Hawthorne, Calif. amendment. Proceeds — To repay bank loans. Under¬ Dec. 16 (letter of notification) 150,000 shares of capital writers—Paine, Webber, Jackson & Curtis, New York, stock (par $1). Price —$2 per share. Proceeds — For and Mitchum, Jones & Templeton, Los Angeles, Calif. equipment, machinery, inventory, etc. Office—12909 So. Cerise Ave., Hawthorne, Calif. Underwriter—Samuel B. i Golden Dawn Uranium Corp., Buena Vista, Colo. Franklin & Co., Los Angeles, Calif. Dec. 27 (letter of notification) 3,000,000 shares of capital Jan. 17 filed 718,862 stock stock ceeds (par five cents). Price—10 cents per share. Pro¬ For mining expenses. Underwriter — Bel-Air — Securities Co., Provo, Utah. v if Great Lakes Growers, Inc., Lake City, Pa. 9 (letter of notification) $125,000 of 6% 5-year bonds. Price—At par (in denominations of $100 each). Proceeds To refinance existing current indebtedness and for working capital. Underwriter—None. Jan. — Incorporated Mortgage Investors Dec. 7 (letter of notification) $233,000 of 8% registered debentures, due Jan. 1, 1976, and 58,250 shares of com¬ mon stock (par $1) to be offered in units of one $100 debenture and 25 shares of stock. Price—$125 per unit. Proceeds—To be invested in the mortgage investment Office—1012 H St., N. W., Washington, D. C. portfolio. Underwriter—Federal Indian Green (A. P.) Fire Brick Co. (1/24) Dec. 28 filed 245,007 shares of common stock (par $5). supplied by amendment. Proceeds — To selling stockholders. Office—Mexico, Mo. Underwriters —Blyth & Co., Inc., and Shields & Co., both of New York. Price — To be Guaranty Income Life Insurance Co. Dec. 30 (letter of notification) 24,000 shares of capital (par $5) to be offered first to stockholders; then policyholders and the public. Price—$10 per share. Pro¬ ceeds—For working capital. Address—P, O. Box 2231, Rouge, La. Gulf Coast Underwriter—None. ,Dec. Jan. 30 1, Natural filed 1966. Gas Corp., New Orleans, La. $600,000 of Price—100% ceeds—For construction 10-year of costs. 5% principal amount. due Pro¬ Underwriter—None. Gulf Oil Corp., Pittsburgh, Pa. 1,534,446 shares of capital stock (par $25) to be offered in exchange for shares of common stock of Warren Petroleum Corp. in the ratio of four shares of Jan. 10 filed Gulf for each five shares of Warren. If, prior to the expiration of the offer, less than 1,753,133 Warren shares (90%) but at least 1,558,340 shares (80%) are deposited thereunder, Gulf may at its option accept all shares of Warren so deposited. (par — For one same York, N. Y. cent). Resources Industries, Los Angeles, Calif. (letter of notification) 40,000 shares of common Proceeds—For pay¬ ment of accounts payable; increase in inventory; addi¬ tional working capital, etc. Office — 4641 Hollywood Blvd., Los Angeles 27, Calif. Underwriter — Marache, Dofflemyre & Co., Los Angeles, Calif. Underwriter—G. F. Rothschild & Co., if John Paul Enterprises, Inc. notification) 115,000 shares of common Price—At par ($1 per share). Proceeds—For ma¬ terials, working capital and general corporate purposes. Business—To manufacture and sell a scrubbing brush and mop and a cigarette pack holder. Office—150 Broad¬ way, New York, N. Y. Underwriter—None. Milton John stock. Poll is Chairman and President. Jurassic Aug. 26 (letter of notification) assessable ties the United States. investment. (par $1). Busineta the free world out- Underwriter—I. I. I. Securi¬ Corp., 76 Beaver St., New York, N. Y. International Oct. Proceeds—For invest in foreign securities of 4 cents). 2,855,000 shares of non¬ Price—10 centi stock (par one cent). Proceeds—For expenses incident to mining — 326 West Montezuma St., Cortex, Underwriter Bay Securities Corp., New York, share. per activities. Colo. Office — New York. Kention Electronics Co., Inc. Oct. 27 (letter of notification) 60,000 shares of common stock (par 10 cents). Price—40 cents per share. Proceed! —To Nicholas J. Papadakos, the selling stockholder. Of¬ fice—129 Pierrepont St., Brooklyn, N. Y. Underwriter— 20th Century Pioneer Securities Co., New York. Lander Valley Uranium & Oil Corp. Aug. 15 (letter of notification) 3,000,000 shares of com¬ (par two cents). Price—10 cents per share. expenses incident to mining activities. stock Proceeds—For Office—c/o Warren E. Morgan, President, 1705 East First South, Salt Lake City, Utah. Underwriter—Empire Se¬ curities Corp., Las Vegas, Nev. Jan. Mortgage & Title Co. (letter of notification) 60,412 shares of common stock (par 65 cents) to be offered first to stockholders. Maxwell M. Powell (Vice-President) and Rudolph J. 11 Welti will purchase up to (a director) shares each of any unsubscribed shares. Proceeds — For working total of 10,000 Price—$1.50 per a capital. Office — 115 Underwriter—None. Life Underwriters Insurance Co., Shreveport, La shares of common stock (par 25 cents) to be offered for subscription by present stock holders of record July 21, 1955 on the basis of one ne share for each four shares held; rights to expire 45 day from the commencement of the offering, after Whi unsold shares will be offered to public. Price—$8.75 p Sept. 26 filed 100,000 share to public. Procee working capital. Underwriter share to stockholders; $10 per —For expansion None. • and f Lisbon Uranium Corp. Dec. 26 filed to be (1/27) 1,306,209 shares of common stock (par 150 subscription by common stockholder offered for of record Jan. 27, 1956, at the rate of three new share (with an additional subscriptio for each ten shares held privilege); Feb. 10. Price—$4 pe advances by Atlas Corp. o rights to expire on Proceeds—To share. repay approximately $4,039,000, which has or will be used t acquire option to purchase the so-called Barrett claim and pay balance of purchase price; for exploration an drilling expenses, and for other corporate purposes. Of fice—Salt Lake City, Utah. Underwriter—None, bu Wasatch Corp., a subsidiary of Atlas Corp., will pur chase any unsubscribed shares. Uranium Co. Sept. 12 (letter of notification) 3,000,000 shares of capi tal stock. Price—At par (10 cents per share). Procee —For mining expenses. Office—440 West 3rd North, Sal Utah. Underwriter—Skyline Securities, In Lake City, Denver, Colo. if Los Gatos Telephone Co., Los Gatos, Calif. 9 (letter of notification) 18,737 shares of commo stock (par $10). Price—$16 per share. Proceeds — Fo equipment and improvements. Office — 11 Montebell Way, Los Gatos, Calif. Underwriter—None. Jan. Metals Corp. filed 400,000 shares of common stock (par 10 Price—$1 per share. Proceeds—To finance ex¬ ploration and development of mining properties of Recursos Mineros Mexicanos, S. A., Mexican subsidiary, and to discharge note. Office — Houston, Tex. Under¬ writer—Gearhart & Otis, Inc., New York. Uranium & Oil Co. (letter of notification) 3,000,000 shares of non assessable capital stock (par one cent). Price—10 cen1 Oct. 6 share. Proceeds—For expenses incident to minin operations. Office — Simms Bldg., Albuquerque, N. Underwriter—Mid-America Securities Inc. of Utah, S per • Investors Inc., New York Aug. 23 filed 200,000 shares of capital stock of common Lake City, New York. Price—At market. . Minerals, Inc., Cortez, Colo. Lost Canyon Circuits, Inc., Belleville, N. J. Nov. 10 filed-100,000 shares of 6% convertible preferred stock (cumulative if and to the extent earned). Price— At par ($5 per share). Proceeds—For general corporate purposes. Underwriter — Alexander Watt & Co., Inc., —To Price—At par ($4 per share). Jan. 10 (letter of address. Insulated "side Rassco Israel Corp., Jeb Little Mac 3,000,000 shares of com¬ Corp., N. Y. Dec. 12 (letter of notification) 600,000 shares of com¬ mon stock (par one cent). Price—50 cents per share. Proceeds—For mining expenses. Office—42 Broadway, New — city. Corp. expenses Mineral International debentures Co., Mining Price—10 cents per share. incident to mining activities. Office—205 Byington Building, Reno, Nev. Underwriter —Richard L. Dineley, same address. Proceeds • Sept. 14 filed $2,000,000 of 5% sinking fund convertible debentures due Sept. 1, 1965 to be sold to Brandel Trust. Price—$1,825,000, plus accrued interest of $29,632. Pro¬ ceeds—To purchase certain working or leasehold inter¬ ests in oil and gas interests. Underwriter—None. Gulf stock mon same .Leaseholds, Inc., Houston, Texas Uranium (letter of notification) Inland stock Baton Sept. 6 Investment Monument Underwriter Broadway, New York, N. Y. expenses Co., Ltd. Dec. 28 Aug. 22 (letter of notification) 1,200,000 shares of com¬ mon Aviv, Israel. share. Uranium Investment New York. if Lawyers Service, Inc. (letter of notification) 920 shares of 6% writer—None. Hills Mining Gas 6 Jan. for —Tel mon Inc., Montgomery, Ala. shares of common stock (par $1). Price—$5 per share. Proceeds—To expand operations of subsidiary and increase investment therein. Under¬ 5 Israel-Rassco Sept. 28 filed 9,000 ordinary shares. Price—At par (100 Israel pounds each, or about $55 in U. S. funds), payable in State of Israel Independence Issue Bonds only. Office and Airport, Canton (Norwood P. O.), Mass. 369-375 DeKalb Ave., Brooklyn 5, & Co., New York. — Underwriter—Kamen stock. Co., Waterville, Me. (C. F.) Hathaway Jan. Y. "Isras" stock for each 25 shares of Water¬ common Office ment, etc. ■ 166,400 shares of common stock (par $2.50) offered in exchange for shares of capital stock Industries Corp. (letter of notification) 150,000 shares of common stock (par 10 cents). Price—$2 per share. Proceeds— For advances to Arliss Co., Inc. for purchase of equip¬ Oct. 12 N. Dec. 20 filed Household Gas ^ Gas Light Co. of Columbus Jan. 12 (letter of notification) 25,000 shares of common stock (par $5). Price—$12 per share. Proceeds—To ex¬ mon Brokerage Corp., Ogden, Utah. writer—None. None. Jan. Intermountain Underwriter—United Helio (letter of notification) 20,000 19 mining Utah. Co. shares of common stock (no par) to be offered for subscription by stock¬ holders. Price—$10 per share. Proceeds—To reduce unsecured bank loans and for working capital. Office— 927 Market St., Wilmington, Del. Underwriter—None, But C. W. Floyd Coffin and Herman F. Ball have agreed to purchase all shares not subscribed for by stockholders. Oct. of capital Proceeds Office—E-17 Army Way, Ogden, Aug. 10 (letter of notification) 8,000,000 shares stock. Price—At par (two cents per share). —For Plastic International Ogden, Utah Half Moon Uranium Corp., - Continued Maine Nov. 10 Utah. Fidelity filed Price—$25 purposes. Life Insurance Co. (1/20) shares of capital stock (par $10 45,000 per share. Proceeds—For general corpora' Office — Portland, Me. Underwriter—P. Brooks & Co., Inc., Manhattan New York. Mercury Corp., Denver, Colo. (letter of notification) 1,500,000 shares of com (par one cent), of which 1,400,000 shares ar for account of company and 100,000 shares for certai stockholders. Price—20 cents per share. Proceeds—Fo Oct. 26 mon stock mining expenses. Office—374 Denver Club Bldg., Den Colo. Underwriters—General Investing Corp., Ne York; and Investment Service Co., Denver, Colo. ver, Volume 183 Number 5460 The Commercial and Financial Chronicle ... * (391) Mansfield Nov., 4 ferred Telephone Co., Mansfield, Ohio *.*■ 6,000 shares of 5% pre¬ Price—At par ($50 per share). Proceed* North Pittsburgh Telephone Co., Gibsonia, Pa. (letter of notification) 4,000 shares of common be offered for subscription by stockholders. Price—At par ($25 per share). Proceeds—To be used to (letter of notification) stock. Jan. —To reduce short term indebtedness and for construction Office—35 Park Avenue East, Mansfield, Ohio. program. Allegheny County, Pa. Manufacturers Cutter Corp. (letter of notification) 300,000 shares of class A stock. Price—At par ($1 per share). Proceeds— To repay loans, and for new equipment and working capital. Business—Cutting tools. Office—275 Jefferson 'St., Newark, N. J. Underwriter—Paul C. Ferguson & Co., 1996. To' repay advances from American Telegraph Co., the parent, and for im¬ provements and additions to property. Underwriter—To be determined by competitive bidding. Probable bidders: Halsey, Stuart & Co. Inc.; Morgan Stanley & Co.; The First Boston Corp.; Kuhn, Loeb & Co. Bids—Expected city. ^Oct. 6 (letter of notification) 172,500 shares of 'For (par soil a 10 mining cents). Price—$1 and expenses conditioner. cisco, Calif. Office—681 share. per expenses Market ■ to be common to • r — . 1956 on held Five . the basis of one share new for each & Dec. 10 mining expenses. Office—623 First National Bank Building, Denver 2, Colo. Underwriter — Globe Secu¬ rities Corp., Jersey City, N. J. . Vernon Mining & Development Co. //$- Nov. ^JJov. 16 (letter of notification) 300,000 shares of com¬ stock, vrPrice—At mon .A For mining ($1 per share). Proceeds— Office—422 Continental, t$ank' expenses. - 1 Bldg., Salt Lake City, Utah. Underwriter Hackett Investment Co., — Continental 701 city. same Bank . ^National Lithium Corp., u . Ackerson- 'BJdg., " ' city. same Underwriter • '. Investment — Service! Co., Leo mon tees. / •• . .. , National Old Line Insurance Co. Nov. 15 filed $2) 50,000 shares of class . A ' ^»Ark. Underwriter—Equitable Securities Corp.. TNfa«b/ville, Tenn., and New York, N. Y. Offering—Indefinitely•, the basis of postponed. .'Jv if National Tank Co., Tulsa, Oklahoma Jan. 11 (letter of notification) 4,500 shares of corrfjmon stock (par $1). Price—$21.50 per share. Proceeds^-To selling stockholders. Office—Sand Springs Road and]31st W. Avenue, Tulsa, Okla. Underwriter — Schneider, Bernet & Hickman, Inc., Dallas, Texas. Pierce 7 Sept. (letter of assessable share. notification) common stock (par Utah! ■ 300,000 shares of non¬ cent). Price—$1 per incident to miningf ac¬ one Proceeds—For expenses tivities. Underwriter—Western Bond & Share Co., Tulsa, Okla. ' . Nevada Mercury Corp., Winnemucca, Nev. Sept. 16 (letter of notification) mon . stock (par Proceeds—For one cent). expenses Office—Professional incident Building, to mining Winnemucca, activities. Nev.,4 Un¬ derwriter—Shelley, Roberts & Co., Denver. Colo. : if New South Textile Mills, Jackson, Miss. * Jan. 13 filed 2,298,000 shares of common stock (par $1). Price—$3 per share. Proceeds—For acquisition of #rop. erties To be and general named if Nicholson corporate purposes. Underwriter— by amendment. (W. H.) & Co., Wilkes-Barre, Pa. Jan. 16 filed 20,000 shares of common stock (par $5). Price—$25 per share. Proceeds — For working capital. • , Underwriter—None. & be offered Stevens to Chemical „■ —710 Ohio & Co., St.; Buffalo 3, N. Y. city. Underwriter—Doolittle same Pipelife Corp., Tulsa, Okla. 29 filed -115,000 shares of common stock (par $1). Price—$4 per share. Proceeds—To pay current accounts and notes payable; for research and development; and corporate purposes. Underwriter — North Prudential Loan Corp., Washington, D. C. 111,000 shares of 44-cent cumulative prior preferred stock (par $5) and 55,500 shares of 10-cent par Nov. 22 filed common stock preferred stock to be and offered in of banks, to be used to company's seventh aluminum Reynolds Mining & Development Corp. 22 filed 1,500,000 shares of common stock (par one cent). Price—50 cents per share. Proceeds—For working capital and mining expenses. Office — Moab, Utah. Underwriter — The Matthew Corp., Washington, D. C. 20 Airlines, filed Inc., Miami, Fla. 967,500 shares of common stock (par 10 cents) to be offered for subscription by stockholders at the rate of one share for each four shares held npw (with an oversubscription privilege). [The company has obtained from certain stockholders waivers of subscrip¬ tion rights applicable to not less than 100,000 shares and such shares of the plied are to be offered to the general public free stockholders' prior rights.] Price—To be sup¬ by amendment. Proceeds—To repay bank loan working capital. Underwriter—Eisele & King, Libaire, Stout & Co., New York. and v - , for Rogers Corp., Rogers, Conn. Oct. 3 (letter of notification) a minimum of 5,883 shares and a maximum of 7,453 shares of class B common stock to be offered to stockholders on a basis of one share for each four shares held. Proceeds—To Price—($29 per share). working capital due to losses replenish sustained in recent flood. Underwriter—None Rowan Controller Co., Dec. 20 (letter of . Baltimore, Md. notification) 6,935 shares of common stock (par $10) to be offered for subscription by stock¬ Price—$14 per share. Proceeds—For develop¬ ment of new products and working capital re. manufac¬ ture and sale of electrical controllers. Homewood Ave., Baltimore, Md. Office—2313-2315 Underwriter—None. if Royal McBee Corp., New York (2/1) 12 filed 191,884 shares of common stock (par $1) to be offered for subscription by common stockholders of record Jan. 31, 1956 at the rate of one new share for units one-half share of each of one share common of stock. shares seven Price—To be held; supplied equipment Loeb & Co., Tulsa, Okla. Pittman Drilling & Oil Co., Independence, Kan. Sept. 6 (letter of notification) 60,000 shares of 6% noncumulative preferred stock (par $5) and 60,000 shares of common stock (par 10 cents) to be offered in units of one share of each. Price—$5 per unit. Proceeds—For payment of note and working capital. Office—420 Citi¬ zens National Bank Bldg., Independence, Kan. Under¬ writer—Dewitt Investment Co., Wilmington, Del. ;♦ commercial Jan. Nov. American Securities from construction holders. (1/20) Corp. 6 (letter of notification) 27,000 shares of class B (non-voting) capital stock (par $3.33%). Price — $11 per share. Proceeds—To ten selling stockholders. Office general 1,500.000 shares of gomcents per share. Price—20 share for each 3% to Jan. ///|,, Natural Power Corp. of America, Moab, one shares . Nov. Price—15 cents per share. to mining activities. shares held; unsub¬ public. Price—$14 per share to stockholders and $15 to public. Proceeds—To finance construction of an addition to plant re. printing of lithographed labels for cans, bottles, boxes, etc. Office —311 West Depot St., Bedford, Va. Underwriter—Scott, Horner & Mason, Inc., Lynchburg, Va. scribed " ■ Underwriters—Dillon, Read & Co. Inc. Reynolds & Co., both of New York. and incident 19' / . reduction plant. com¬ Label Co., Inc., Bedford, Va. (letter of notification) 8,000 shares of common stock to be offered for subscription by stockholders on and cor¬ institutional investors and the borrowing $15,000,000 finance Office—206 N. Virginia Street, Reno, Nev. Dec. — ' of Piedmont jftock 50,000 shares of class B common' fjltock "(par $2).. Price—To be supplied by.amendment. 'Proceeds To selling stockholders. Office — Little Rock, ■ expenses general filed gage bonds to Dec. if Piasecki Aircraft Corp., Philadelphia, Pa. Jan. 17 filed 200,000 shares of common stock (par $1). Price—To be supplied by amendment. Proceeds — To repay outstanding notes and for working capital. Under¬ writer—Emanuel, Deetjen & Co., New York. ^ common 11 Riddle (par three cents). Proceeds—For (2/1)/ 800,000 shares of cumulative preferred stock, series A (par $50). Price — To be supplied by amendment. Proceeds—From this sale, together with funds to be received from sale of $60,000,000 first mort¬ Underwriter —Philip Gordon & Co., Inc., New York, N. Y. . if National Motel Credit Corp. F'k'fl Jan. 13 (letter of notification) 5,000 shares of common stock. Price—At par ($10 per share). Proceeds—To pro¬ vide funds for operating expenses for the first year'; and for working capital. Underwriter—None. ■ Jan. Underwriter—None. stock unit. * Reynolds Metals Co. 3 Proceeds—For per Underwriter—None; to be ofltred by Rich, Robert Kissel and Sidney M. Gilberg, as Trus¬ Products, Inc., Reading, Pa. Uranium, Inc., Reno, Nev. Aug. 4 (letter of notification) 2,000,000 share's of A Price—$2 pany. Pann-Utah Bjdg., Denver, Colo. Price— porate purposes. Uranium, Inc. (letter of notification) 3,857 shares of common (no par), of which 2,000 shares are to be offered for subscription by existing stockholders at $12 per share, and 1,857 shares to non-stockholders who are residents of Pennsylvania at $14 per share. Proceeds—For purchase of mill. Office — 501 Crescent Ave., Reading, Pa. Denver, Colo. Dec. 27 (letter of notification) 300,000 shares of con&non 6tock (par one cent). Price—$1 per share. Proceeds— For mining expenses. Office-— 556 Denver Club - stock. agreement to be offered to certain mem¬ bers of the general public who are acceptable applicants and who are to become active policyholders in the com¬ stock . par common procurement 17 Penn Precision . Mt. St., > — For Vark Republic Benefit Insurance Co., Tucson, Ariz. Sept. 30 filed 150,000 units in a dividend trust and stock Uranium & Oil Corp. (letter of notification) 3,000,000 shares of com¬ mon stock (par five cents). Price—10 cents per share. Proceeds For mining expenses. Office — Newhouse Bldg., Salt Lake City, Utah. Underwriter — Western States Investment Co., Tulsa, Okla. Oct. — . Hacienda, Inc., Inglewood, Calif. filed 4,000,000 shares of 19 .. shares Paria » Office purposes. ($1 per share). Proceeds—To purchase real prop¬ erty, for construction of buildings and other facilities and for general corporate purposes. Underwriter—Wil¬ son & Bay ley Investment Co. t • - . Exploration Co., Denver, Co!o. ; ^ Dec. 9 (letter of notification) 300,000 shares of common stock (par five cents). Price—$1 per share./ Proceeds— corporate At par Aug. 12 (letter of notification) 12,000,000 shares of com¬ mon stock. Price—At par (one cent per share). Pro¬ ceeds—For expenses incident to mining activities. Office —419 Judge Bldg., Salt Lake City, Utah. Underwriter— Guss Securities Co., Salt Lake City, Utah. Monitor general Reno on Jam/'5 sold to the public for the ac¬ selling stockholders. Price—To stockholders $37.50 per share; and to public $42.50 per share. Pro¬ ceeds—For capital expenditures. Underwriter—Morgan Stanley & Co., New York. Metals Street, New York, N. Y. Yonkers, N. Y. Underwriter—None. were International Office—161 West 54th Street, New York, Underwriter—Choice Securities Corp., 35 East Y. for count of two Pacific Estate it Refined Syrups & Sugars, Inc. Jan. 12 (letter of notification) 5,240 shares of common stock (par $5). Proceeds—Totaling $34,560 to be used (rights to- expire on Jan. 23); the remaining 100,000 shares Co., Cincinnati, Ohio. Clay- 313,845 shares of common stock (par 83% cents), of which 213,845 shares are being offered for subscription by common*stockholders of record Jan. 4, Silica Co., Cincinnati, Ohio.; ] (letter of notification) 3,000 shares of 8% cumu¬ lative preferred stock. Price — At par ($50 per share). Proceeds—For processing plant, heavy equipment, and working capital. Office—2508 Auburn Ave., Cincinnati, W. E. Hutton & F. 15 filed -Mohawk — Blair — of of 14 12th Proceeds—For Outboard, Marine & Manufacturing Co. Dec. Oct. 3 Underwriter Underwriter sale capital, etc. N. basis; rights to share. per Villa, Inc., Las Vegas, Nev. (letter of notification) 3,000 shares of capital itock. Price—At par ($100 per share). Proceeds—For South 5th St., Las Vegas, Nev, Underwriter—Hennon & Roberts, Las Vegas, Nev. u per Ohio. program. l-for-10 a Aug. 16 share. Proceeds — For expenses incident to mining activities./Office—605 Judge Bldg., Salt Lake City, Utah. Underwriter—Skyline Securities, Inc., Den¬ ver, Colo. / v on Ottilia > cent).' Price 10 Price—$23 baugh & Co., Harrisburg, Pa. Mobile Uranium & Oil Co., Salt Lake City, Utah Aug. 22 (letter of notification) 5,500,000 shares of non¬ one Jan. 31. on construction if Midland General Hospital, Inc., Bronx, N. Y. Jan. 12 filed 24,120 shares of common stock (no par) and 30,000 shares of $6 dividend preferred stock (no par). The company does not intend presently to sell more stock than is required to raise, at most, $2,700,000. Price $100 per share. Proceeds — For construction, working capital, reserve, etc. Underwriter—None. cents (letter of notification) 12,157 shares of common being offered for subscription by common stock¬ expire and distribution Clearing House, Inc. (letter of notification) 270,000 shares of 7% cumulative preferred stock (par $1) and 135,000 shares of common sto„ck (par five cents) to be offered in units of two shares of preferred and one share of common stock. Price—$2.05 per unit. Proceeds—For working 19 holders of record Jan. — " and Real Sept. Ohio Water Service Co. stock " , working capital. Busi¬ motion,picture theatre screen paint. Office —165 Clermont Ave., Brooklyn 5, N. Y. Underwriter—A. J. Grayson & Co., Inc., Hempstead and New York, N. Y. ness—Manufacture Co., New York. Dec. ■ . To pay current liabilities and for Jan. 31. Underwriter—Philip Gordon & Underwriter—None. assessable capital stock (par about or ceeds—For exploration and development and other gen¬ eral corporate purposes. it Midland Cooperatives, Inc., Minneapolis, Minn. Jan. 9 (letter of notification) $250,000 of 5% subordinated debenture notes. Price—At par (in denominations of :$100 each). Proceeds — For redemption of preferred stock, series C and D. Office—739 Johnson St., N. E. "• on fat « Raytone Screen Corp. (2/1)/ Jan. 9 (letter of notification) 100,000 shares of common stock (par 10 cents). Price—$3 per share. Proceeds— Nov. 8 *—To purchase merchandise for resale. Office—3820 Al- / :meda Road, Houston, Texas. Underwriter—None. * i • & Oil Corp., Farmington, N. M. (letter of notification) 2,000,000 shares of common stock (par five cents). Price—15 cents per share. Pro¬ Fran¬ ■if Members Merchandise Mart, Inc., Houston, Tex. 1 Jan. 10 (letter of notification) 24,000 shares of class B common stock. Price—At par ($5 per share). Proceeds 'Minneapolis, Minn. — Oak Mineral selling San St., ^ received filed screens Proceeds— incident Proceeds Telephone & Marl-Gro, Inc., San Francisco, Calif. -stock Inc., Melbourne, Fla. (2/8) 150,000 shares of class A common stock Price—$5 per share. Proceeds—To retire unsecured notes; to expand facilities; for working capi¬ tal, etc. Underwriter—Johnson, Lane, Space & Co., Inc., Savannah, Ga. 13 (par 25 cents). Telephone Co. (1/31) % ; $25,000,000 of 40-year debentures due Feb. 1, Jan. 6 filed common general corporate Straus, Blosser & McDowell, — if Radiation, Jan. ; Northwestern Bell Oct. 18 Proceeds—For Chicago, 111. outstanding. Office—Gibsonia, Underwriter—None. • unit. per Underwriter purposes. to reduce the demand notes Underwriter—None. ;same Price—$6.75 6 » stock- 131 rights by and working Co., New York. to expire amendment. capital; on Feb. 14. Proceeds—For Underwriter—Kuhn, San Juan Racing Association, Inc., Puerto Rico. Sept. 27 filed 4,000,000 shares of common stock (par 50 cents), of which 3,800,000 will be represented by 3,000,000 voting trust certificates and 800,000 warrants. These of¬ ferings are to be made in two parts: (1) an offering, at 50 cents per share, of 200,000 shares for subscription by 1955, on a two-for-one basis; and (2) a public offering of 3,000,000 shares, to be represented by voting trust certificates, at 58.8235 cents per share. Proceeds—For racing plant construction. Un¬ stockholders of record April 30, derwriter—None. Hyman N. City, is Vice-President. Glickstein, of New York Continued on page 132 132 The Commercial and Financial Chronicle (392) Continued from page - (letter of notification) 925,000 shares of noncommon stock (par one cent). Price—12 cents 19 Proceeds—For expenses incident to mining — 718 Kittredge Bldg., Denver, Colo. Underwriter—Shelley-Roberts & Co., Denver, Colo. share. per Office activities. < Development Corp. Sandia Mining & Proceeds—For construction and op¬ extraction plant. Underwriter—To by amendment. L. D. Sherman & Co., New York, handled common stock financing in August, 1954. of 6% be named susessable 3,000,000 shares of capital ■lock (par one cent). Price—10 cents per share. Pro¬ ceeds For mining expenses. Office — Simms Bldg., Albuquerque, N. M. Underwriter—Mid-America Secu¬ rities, Inc. of Utah, Salt Lake City, Utah. Sept 9 (letter of notification) Summit Springs Uranium Corp., Rapid City, S. D, 1,200,000 shares of common stock (par 10 cents). Price—25 cents per share. Proceeds —For expenses incident to mining operations. Office— Harney Hotel, Rapid City, S. D. Underwriter—Morris Brickley. same address. Oct. 3 (letter of notification) Underwriters Factors Corp. Dec. 7 (letter of notification) 29,500 shares of 6%% participating convertible preferred stock (par $10) and 2,950 shares of common stock (par one cent) to be Superior Uranium Co., Denver, Colo. — Inc., Las Vegas, Nev. Souci Hotel, Sans shares of common stock (of which 1,097,529 shares are to be offered for subscription by stockholders at rate of 1% shares for each share held; 20,471 shares are to be issued in payment for claims of individuals and firms aggregating $30,471; and seven shares are to be offered by George E. Mitzel, President of company). Price—$1 per share. Proceeds —For construction of new facilities; to pay off notes; and for working capital. Underwriter—None. 200,000 Fisher Brick Co. (1/23-27) Sept. 30 filed 325,000 shares of capital stock (par $1). Price—To be supplied by amendment. Proceeds — For prepayment of outstanding 5V2% sinking fund bonds due 1970; balance for general corporate purposes, including additions and improvements and working capital. Under¬ writer — Barrett Herrick & Co., Inc., New York City. Sayre & Science Nov. of New Jersey, Press Inc. (letter of notification) 15,620 shares of common (no par). Price—$5 per share. Proceeds—For building, equipment, working capital, etc. Office—Spur 518, a mile west of the Borough of Hopewell, County of Mercer, N. J. Underwriter—Louis R. Dreyling & Co., Jamesburg, N. J. Route Shangrila Uranium Corp. 30 (letter of notification) mon stock. Price—At par ($1 300,000 shares of com¬ per share). Proceeds— For mining expenses. Underwriter—Western States In¬ vestment Co., Tulsa, Okla. Dec. of America Sheraton Corp. Oct. 31 filed $15,000,000 of 6V2% cumulative income sub¬ Nov. 1, 1980 to be offered initially by the company (a) to its stockholders on the basis of $100 principal amount of debentures for each 25 shares of stock then held and (b) to employees of corporation and its subsidiaries. Price—$95 per $100 of debentures to stockholders; and at par to public. Proceeds —For general corporate purposes. Office—Boston, Mass. Underwriter—None, but Sheraton Securities Corp., a subsidiary, will handle stock sales. • debentures ordinated due t Shumway's Broken Arrow Uranium, Inc. (letter of notification) 300,000 shares of common (par 10 cents). Price—$1 per share. Proceeds— For mining expenses. Office—Moab, Utah, Underwriter —Ackerson-Hackett Investment Co., Salt Lake City, etock Box and Silvray Lighting, Inc. (1/24) 16 filed 225,000 shares of common stock Dec. (par 25 cents), of which 75,000 shares are to be for the account of the company and 150,000 shares for the account of certain selling Proceeds capital. 1 stockholders. be To — Price—To be $3 per share. expansion and working Milton D. Blauner & Co., Inc., used Underwriter — N. Swank Uranium Drilling & Exploration Co. for New York. Southern Mining & Milling Co. (1/31) j Sept. 14 (letter of notification) 300,000 shares of common stock (par 10 cents). Price—$1 per share. Proceed! —For expenses incident to mining activities. Offices— Healey Building, Atlanta Ga., and 4116 No. 15th Avenue, Phoenix, Ariz. Underwriter — Franklin Securities Co., Atlanta, Ga. ' " ' • Southern Oxygen Co., Bladensburg, Md. Dec. 29 filed $1,250,000 of convertible subordinated de¬ bentures due Feb. 1, 1966. Price — To be supplied by l"amendment. Proceeds For capital expenditures and ! working capital. Underwriters—Johnston, Lemon & Co., Washington, D. C., and Union Securities Corp., New York. — Offering—Expected latter part of February. Southwest Gas Dec. ; ■- filed 23 44,208 shares of Price —$11 per share. and for new common stock (par $1). Proceeds —To repay bank loans Underwriter—First California construction. Co., Inc., San Francisco, Calif. - Spurr Mining Corp. r Y" > (letter of notification) 300,000 shares of common Price—$1 per share. Proceeds—For mining ex¬ penses. Underwriter—Cavalier Securities Co., Washing¬ ton, D. C. V; v Nov. 9 •Etock. < - • Stratapark, Inc., Spokane, Wash. Jan. 9 (letter of notification) 98,000 shares of common stock. Price—At par ($1 per share). Proceeds—To construct a commercial unit in Spokane and for purpose of demonstrating the practicability of the invention upon which it Peyton is based; Bldg., and for working capital. Spokane, A. Sanders and Henry Strategic Metals, Jan. mon 4 Wash. Underwriters—Vaughn Vorlicky, both of Spokane, Wash. Inc., Tungstonia, Nevada 1,200,000 shares of (letter of notification) stock. Price—25 cents com¬ share. Proceeds—For incident to mining operations. Reynolds & Co., Salt Lake City, Utah. Underwriter— per expenses R. Office—716 Sulphur Exploration Co., Houston, Texas 21 filed 600,000 shares of 6% convertible noncumulative preferred stock to be offered for subscrip¬ tion by ierred common share for stockholders each on common the basis share of held. one pre- Price—A! preferred stock and $100.01 per unit. — working capital. Office York, N. Y. Underwriter—New Securities Co., 90 51 York — Wall St., New York, Y. common drive-in Price—$1 per share.. outdoor motion Proceeds—To picture theatres Co. & on two sites to be purchased. Office—215 East St., New York 51, N. Y. Underwriter—L. J. Mack Co., Inc., New York. U. S. Automatic Machinery & Chemical Corp.Y* (letter of notification) 300,000 shares of class A stock (par 10 cents). Price—$1 per share. Pro¬ ceeds For general corporate purposes. Office—8620 Montgomery Ave., Philadelphia, Pa. Underwriter—Co¬ lumbia Securities Corp., 135 Broadway, New York. /■ Nov. 4 common — Inc., Denver, Colo. Target Uranium Co., Spokane, Wash. Aug. 12 (letter of notification) 1,000,000 shares of non¬ stock (par five cents). Price—20 cents per share. Proceeds For mining expenses. Office — 726 Paulsen Bldg., Spokane, Wash. Underwriter — Percy Dale Lanphere, Empire State Bldg., Spokane, Wash. U. S. Suburban Estates, Inc. of notification) 300,000 shares of com¬ (par five cents). Price—$1 per share. Pro¬ ceeds—For purchase of land, payment of mortgage, de¬ velopment of lake area and other corporate purposes. Dec. — mon Tenison 29 (letter stock Office —c/o Drilling Co., Inc., Billings, Mont. (par 100). Price—$1 per share. Proceeds—For drilling test costs, payment of notes and accounts payable and loans and for general working capital. Underwriter — Carroll, Schwartz, Gilman & Gold, 147 —16 Ja¬ Ave., Jamaica, L. I., N. Y. Underwriter—Robert V. Maguire Co., New York, N. Y. Dec. 12 filed 400,000 shares of common stock maica Kirchner Universal Service Corp., Inc., Houston, Texas July 8 filed 500,000 shares of common stock (par two mills). Price — $2.50 per share. Proceeds — For equip¬ ment, mining costs, oil and gas development, and other & Texas Jaquith, Inc., Denver, Colo. American Oil Corp. (letter of notification) 600,000 shares of com¬ mon stock (par 10 cents). Price — 50 cents per share. Proceeds—For drilling expenses, etc. Office—216 Cen¬ tral Bldg., Midland, Tex. Underwriter—Kramer, Woods & Co., Inc., Houston, Tex. Nov. corporate 3 Texas Nov. Eastern Transmission filed 30 190,000 shares of stock Texas Co., Dallas, Tex. 400,000 shares of Proceeds—For subsidiaries further investment in and for other corporate (EST) a.m. Jan. on stock (no par). common stocks of amendment. Jan. 8834, Britton Station, Oklahoma City 14, Okla. writer—S. M. Stauffer, President of company. Nov. Proceeds—To finance non-textile one share of each class of stock. Traveler In units per working Sept. 14 working Office — 233 South Beverly Drive, Calif. Underwriter—Real Property In¬ vestments, Inc., same address. Schenkosky, Wichita, Kansas. common stock. 100,000 r Racing, Inc. 1,950,000 shares of (2/13-17) stock (par one cent), of which 1,800,000 shares are to be offered pub¬ ]icly. Price—$1.25 per share. Proceeds—To purchase assets of Arizona Kennel Club, and for working capital and other general corporate purposes. Office—Phoenix, common Underwriter—M. J. Reiter Co., New York. Western States Refining Co. (1/30) Dec. 14 filed $1,050,000 10-year 6% sinking fund debentures due Jan. 1, 1966, and 105,000 shares of common stock (par 25 cents) to be offered in units of $50 of non¬ ($1 per share). working capital, etc. Wash. 19 filed Ariz. Price—At par Proceeds—For repayment of loans, Smith Tower, Seattle, Office—1810 Western Greyhound Dec. YY shares of capital. J .Beverly Hills, common (letter of notification) and Jan. consisting assessable Utah it Wendover Building Corp., Beverly Hills, Calif. 9 (letter of notification)* 2,950 shares of, capital stock (no par). Price—$100 per share. Proceeds—For > ceeds—For Travelfares, Inc., Seattle, Wash. Provo, Birmingham, Ala. Underwriter—Graham & Co., Pitts¬ burgh, Pa. and Birmingham, Ala. unit. Wilshire Publishing Co., Inc., Philadelphia, Pa. $247,000 of 5V2% con¬ writer—Albert C. Co., cents per share. Proceeds — For expenses incident to mining activities. Office — 718 Title Guarantee Bldg., (letter of notification) of Investment Warrior Mining Co., Birmingham, Ala. Sept. 29 (letter of notification) 6,000,000 shares of non¬ assessable common stock (par one cent). Price — Five of $1,000 of debentures and 100 stock. Price—$1,010 per unit. Pro- r payment of indebtedness, expansion, establishment of additional offices; professional and editorial assistance, advertising and promotion; and working capi-, tal. Office—Widener Bldg., Philadelphia, Pa. Under- shares P. < Price—$1 capital. Office—5225 Blvd., Los Angeles, Calif. Underwriter—None. Sept. 29 2,000,000 shares of common stock (par Price—25 cents per share. Proceeds—To Honolulu* Hawaii. Development Corp. Nov. 14 (letter of notification 45,000 shares of 8% cumu¬ lative preferred stock (par $1) and 45,000 shares of class A common stock (par $1) to be offered in units Proceeds—For filed Underwriter—H. diversi¬ Incorporated, Trans-American of 21 cents). explore and acquire claims, for purchase of equipment and for working capital and other corporate purposes. Price—To be supplied by fication program. Underwriter—Blair & Co New York. Under¬ Wagon Box Uranium Corp., Provo, Utah 31, at Room 2033, Two Rector 1, 1971. Y; Inc., Reno, Nev. Jan. Inc. (1/25) ;r Dec. 29 filed $30,000,000 of 5% convertible subordinated due Pro¬ ^Victor Mining & Milling Corp. 10 (letter of notification) 250,000 shares of common stock. Price—At par ($1 per share). Proceeds—For expenses incident to mining operations. Address—Box Under¬ purposes. American, debentures Price—50 cents per share. stock. five Textron — Aug. 15 (letter of notification) 270,000 shares of capital Price—At par ($1 per share). Proceeds—For ex¬ penses incident to mining activities. Office—312 Byington Bldg., Reno, Nev. Underwriter—Lester L. LaFortune, Las Vegas, Nev. Offering— St., New York, N. Y. • Offering Brokerage Co., New Orleans, La. Utah Grank, Pierce, Fenner & Beane (jointly); Union Securities Corp.; Lehman Brothers and Bear, Stearns & Co. (joint¬ ly); The First Boston Corp. Bids—To be received up to 11 (par 16% cents). Trans-Western (1/31) common None. mining activities. Office —Greyhound Terminal Building, West Temple & South Temple Streets, Salt Lake City, Utah. Underwriter— redemption of presently outstanding 5.50% first preferred stock. Under¬ Utilities filed — ceeds—For expenses incident to Corp. writer—Dillon, Read & Co., Inc., New York. Temporarily postponed. Jan. 5 Underwriter Utah-Arizona Uranium, Inc., Salt Lake City, UtaN Aug. 1 (letter of notification) 600,000 shares of common 200,000 shares of cumulative preferred Price—To be supplied by amendment. Proceeds—Toward purposes. Postponed. stock (par $100). debentures Underwriter —National Securities Corp., Seattle, Wash. unit. and five shares of stock. Proceeds—For construction Corp., New York Oct. 27 filed 2,573,508 shares of common stock (par $1), which will be issuable upon exercise of the common stock & Co., San and Price—$52.50 installation per of a Houdriformer Tri-Continental purchase warrants presently outstanding. Price— Each warrant currently entitled the holder to purchase 1.27 shares at $17.76 per share for each one share specified in the warrant certificate. Trinidad Dec. Nov. of Price 149th vertible debentures, series A, due Sept. 1, 1965 and 24,700 shares of common stock (par 10 cents), to be offered Corp., Barstow, Calif. stock. increase New American shares 10 it United Drive-In Theatres Corp. 16 (letter of notification) 250,000 shares of Sept. 9 (letter of notification) 3,000,000 shares of capita) stock (par one cent). Price—10 cents per share. Pro¬ ceeds—For mining operations. Office—605 Judge Bldg., Salt Lake City, Utah. Underwriter—Skyline Securities, * 4 St., of common To Jan. ' * units of — stock (par 10 cents). build and operate Aug. 17 (letter of notification) 3,000,000 shares of com¬ mon stock. Price—At par (10 cents per share). Proceeds —For expenses incident to mining activities. Office— Moab, Utah. Underwriter—Honnold & Co., Inc., Salt Lake City, Utah. writer—To be determined by competitive bidding. Prob¬ able bidders: Kidder, Peabody & Co. and Merrill Lynch, Utah. • Underwriter—Securities, Inc., P. O. 127, Arvada, Colo. Sweetwater Uranium in share one Vesey Nov. 7 * offered Proceeds assessable 10 stock (letter of notification) 29,600,000 shares of com¬ Price—At par (one cent per share). Pro¬ ceeds—For mining operations. Office—608 California stock. Bldg., Denver, Colo. Nov. 9 filed 1,428,000 • Nov. 9 mon Thursday, January 19, 1956 Tunacraft, Inc., Kansas City, Mo.^ ^ Y' Aug. 22 (letter of notification) $205,000 principal amount 12-year registered subordinated sinking fund de¬ bentures, dated Sept. 1, 1955 (with stock purchase war¬ rants). Price—At par (in denominations of $100 each or multiples thereof). Proceeds—To refinance and dis¬ charge secured obligation. Underwriter — McDonald, Ivans & Co., Kansas City, Mo. per share). of sulphur eration Exploration, Inc. San Juan Uranium Aug. ($2 par 131 .. . stock Brick & Tile Co. 14 (letter of notification) 800 shares of common (par $100); and $75,000 of 6% construction notes due Dec. 15, 1963. Price—At par. Proceeds—For pay¬ ing notes payable and accounts payable and operating capital. Office—Trinidad, Colo. Underwriters—Fairman, Harris & Co., Inc., Chicago, 111. repay cracking unit; expansion of refinery; to outstanding obligations; and for working capital. Office—North t Salt Lake, Utah. Francisco, Calif. Underwriter—J. Barth Wonder Mountain Uranium, Inc., Denver, Colo. Aug. 12 (letter of notification) 2,380,000 shares of common stock (par one cent). Price—10 cents per share. Proceeds For expenses incident to mining activities. — Office—414 Denver Nat'l Bldg., Denver, Colo. writer—Floyd Koster & Co., Denver, Colo. Under¬ Woodstock Uranium Corp., Carson City, Nev. (letter of notification) 3,000,000 shares of com¬ mon stock. Price—At par (10 cents per share). Proceeds V Nov. 21 —For mining expenses. Office—Virginia Truckee Bldg., Volume 183 Number 5460 .X The Commercial and Financial Chronicle Carson City, Nev. Underwriter—Cayias, Larson, Glaser, holders in the ratio of Emery, Inc., Salt Lake City, Utah. .< Price—To (par 50 cents). Price—$1 per share. Proceeds— For mining operations.; Office—268 Main St., Lander, Wyo. Underwriter—Valley State Brokerage, Inc., 2520 South State St., Salt Lake City, Utah. share. Pro¬ 300,000 shares for account of Stancan Uranium Corp. Price—$1.50 per share. Proceeds—For payments under purchase and option agreements for claims; for working capital and reserve funds; and for — Offering— York-Hoover Corp., York, Pa. (letter of notification) 11,020 shares of common (par $10). Price—$12 per share. Proceeds—For Feb. ★ Zenith-Utah Uranium Corp. Sept. 14 (letter of notification) 6,000,000 shares off class Price—At par (five cents). Proceeds —For mining expenses. Office—45 East Broadway, Salt Lake City, Utah. Underwriter—Bel-Air Securities Corp., //:'4v struction program. be Boston Corp.; Morgan Stanley & Co.; Harriman Ripley & Co. Inc. and Goldman, Sachs & Co. (jointly). Bids—Expected to be received on March 15. Registration Exchange Bank certificates to Probable announced company may issue and sell to 29,761 shares of common stock to its on Jan. 17 approved the proposed refinancing program. Proceeds Together with funds from private sale of $8,000,000 new 4*4% prior lien up who — bonds, to redeem $10,400,000 outstanding 4*/2% first mortgage bonds,, Underwriter—May be The First Boston Corp., New York. ★ Bank of America, N. T. & S. A. Jan. 17 it 1,600,000 was announced the additional .shares . of plans company capital stock to to offer stock- /Bros. annual Atlanta, Ga. installments. Inc.; Bank, (1/20) of as Jan. 20, the sale headquarters in the heart share for rights to to 9 it was are delivered "on time." tees is one of the the finest and reasons most "Printed by Pandick" sometime company be received between 1956, will probably do each nine on increase on 1 May 1. plans to offer expansion. and now the summer of additional financing. Pro¬ some Underwriters—The Power & announced some common that the company expects to stock financing early in 1956, program. petitive Co. NY 1-3167 Underwriter—To be determined by bidding. and Probable "bidders: W. C. Union Securities Corp. (jointly); com¬ Langley & Kidder, Pea¬ body & Co. and Merrill Lynch, Pierce, Fenner & Beane (jointly); Carl M.1 Loeb, Rhoades & Co.; Blvth & Co. and The First Boston Corp. (jointly); White, Weld Shields & Co. (jointly); Lehman Brothers. 15 Du it . - 83 was a Mont suance MArkef 3-4994 announced was $10,000,000 and company may $12,000,000 of issue and seK first mortgage/ bonds. Underwriters—To be determined by competitive bidding. Probable bidders: Halsey,. Stuart & Co. Inc., Kidder, Peabody & Co. and Merrill Lynch, Pierce, Fen¬ & Beane (jointly); Lehman Brothers and Blyth St ner Co., Inc. (jointly): Glore. Forgan & Co.; and The FirsS Corp. Offering—Expected early in 1956. Boston Georgia Power Co. Dec. 14 it was (3/29) announced company plans to issue and sell $16,000,000 of first mortgage bonds. Proceeds—For con¬ Underwriter—To be determined by competitive bidding. Probable bidders: Halsey, Stuart & 1 Co. Inc.; Morgan, Stanley & Co.; The First Boston Corp.; Shields & Co. and Salomon Bros. & Hutzler (jointly); Harriman Ripley & Co. Inc.; Lehman Brothers; Blyth & Co., Inc. and Kidder, Peabody & Co. (jointly); Union Securities Corp. and Equitable Securities Corp. (jointly)- Bids—Expected to be received Broadcasting Corp. was on announced that Dec. 2 Laboratories, Inc. a to derwritten. & to corporation, following is¬ stockholders of Allen of 944,422 shares of its stockholders. B. Du common dividend, contemplates that additional offered ★ Glasscock on March 29. Registra¬ (C. G.)-Tidelands Oil Co. was Co.; and William E. Staats & Co. Gulf States Utilities Co. shares was reported company may issue and seB mortgage bonds if market conditions Underwriter—To be determined by competitive first Mont stock as will be This offering will be un¬ Kuhn, Loeb & Co. and Van Alstyne, Noei Co. handled Du Mont Laboratories class A stock fi¬ Halsey, Stuart & Co. Inc.; Lynch, Pierce, Fenner St Beane and White, Weld & Co. (jointly); Salomon Bro*. & Hutzler and Union Securities Corp. (jointly); Kuhr, Loeb & Co. and A. C. Allyn & Co., Inc. (jointly); Lea Higginson Corp. and Carl M. Loeb, Rhoades & Co. (joint¬ ly); Stone & Webster Securities Corp. Houston Oct. 31 it Lighting & Power Co. reported company may sell early next $30,000,000 of bonds. Underwriter—To be by competitive bidding. Probable bidders: Halsey, Stuart & Co. Inc.; Smith, Barney & Co., Lazard was year about determined Freres & Co. and Blyth & Co., Inc. (jointly); Lehman Brothers, Union Securities Corp. and" Salomon Bros. & Hutzler (jointly); Kidder, Peabody & Co.; Equitable Securities Corp. Offering — Expected in February or March. Hudson Nov. 28 it Pulp & Paper Corp. reported company may do some public connection with proposed newsprint mill, which, it is estimated, will cost about $25,000,000. Under¬ was financing in writer—Lee Higginson Corp., New York. Inland Steel Co. Nov. Joseph L. 3, Block, President, announced that a portion of the required funds for the com¬ pany's expansion program (estimated to cost approxi¬ mately $260,000,000 for three-year period 1956-1958) substantial will be derived from retained earnings and depreciation However, he stated, it will also be necessary secure a large portion through public financing. It is quite likely that a major part will be in the form of debt financing. No such financing is contemplated during the current year, nor have the times or methods of financ¬ ing been definitely determined. Underwriter — Kuhn, reserves. to Loeb & Co., New York. ★ Inter-County Telephone Ft. Myers, Fla. Jan. Dolly Madison International Foods Ltd. Nov. Aug. 10 it WOrth 4-2900 Proceeds—For construc¬ announced that Foremost Dairies, Inc. future date to give its stockholders the right to purchase its Dolly Madison stock. Underwriter— Allen & Co., New York. ST., NEWARK, N. J. .between Milwaukee Light Co. was Established 1923 71 CLINTON Power Corp. April 14 it Merrill it Consolidated Water Co. Jan. 16, Frank A. O'Neill, President, announced that the intends at n THAMES ST., NEW YORK 6 Straus, Blosser & McDowell, both of Chicago, 111. bidders: preferred stockholders at market prices payable with funds to be received March 15, 1956 from the redemption of the preferred stock. Underwriter —Probably Blyth & Co., Inc., San Francisco, Calif. & Co. and ^andiclf^press, Inc. and Probable /new common shares to guaran¬ complete printing service available. — Brothers; expire Proceeds—To Consolidated Freightways, Inc. Dec. 21 it was announced corporation Inc. SPEED Corp., Hounia; La. reported early registration is expected of 159,000 shares of common stock. Price Probably $5 per share. Underwriters—Fairman, Harris & Co., Inc., bidding. (5/1) reported company plans to issue and sell Tentatively expected to tion rigorous schedule; all stock was stock¬ $40,000,000 of 25-year debentures. Underwriters—To be determined by competitive bidding. Probable bidders: Halsey, Stuart & Co. Inc.; Morgan Stanley & Co. Bids— undertake financial it Lehman ★ Columbia Gas System, Inc. Jan. ftetaware of New York's great 12 100,000 of (par $10) 1956; share. per probably first to stockholders. From its Flo-Mix Fertilizers Dec. permit. Nov. 8 the directors recommended additional shares of common stock holders on the basis of one new Sept. 28 it district, Pandick Press, Inc. produces millions of important docu¬ ments each year. Most of these are printed on a ' May 16 it $10,000,000 Co.; Harley Haydon & Co., Inc.; and Indianapolis Bond Corp. underwrote class A common stock offer¬ ing made last August. ® debentures common — Salomon & Share f f income & equal Citizens & Southern National ceeds—For j» subordinated 15 Halsey, Stuart & Co. & Hutzler; Kidder, Peabody & Co. capital and surplus. stockholders of $3,900,000 of equipment trust (CST) 111., for ' considering an or possibly purchase warrants. Proceeds About $2,000,000, together wila $2,000,000 from private sale of notes, to repay bank loans. Underwriters—H. M. Byllesby & Co. (Inc.) and Hayden, Stone & Co., New "York. (>/: 4-;1issue preferred stock, together with in bidders: Automatic Washer Corp. Dec. 5 it was reported company plans early registration of 250,000 shares of common stock (par $1.50). Under¬ writer—Cohen, Simonson & Co., New York. early in 1956 ■■ of held was •' -4 are it from 2./Price—$30 it "'x44 ' v' //': mature purchase shares 19 refineries. reported company may soon file a registra¬ tion statement with the SEC covering a proposed issue of about $9,000,000 of new securities (debt and equity). Underwriters—First California Co. Inc.; Eastman, Dillon March Bangor & Aroostock RR. 'X directors announced was Jan. 9 it ^Planned for Feb. 17. Dec. both at • Pacific Electric Co. it ★ Chicago & North Western Ry. (2/1) Bids will be received by the company up to noon on Feb. 1, at 400 West Madison St., Chicago 6, con¬ determined equipment tion—Planned for March 2. plans to issue and sell Underwriter—To refining Corp.; Hemphill, Noyes & Co.; and W. C. Langley & Co. the by competitive bidding. Probable bidders: Halsey, Stuart & Co. Inc.; Blyth & Co., Inc. and Kidder, Peabody & Co. /.(jointly); Lehman Brothers; Equitable Securities Corp., Union Securities Corp. and Drexel & Co. (jointly); The First Chemical Corn than 50 cents per share. struction program. First Boston (3/15) announced company • eight shares held. The time and price is subject to deter¬ mination by the directors. Proceeds—To increase capi¬ tal and surplus. Underwriters—Kuhn, Loeb & Co.; The Prospective Offerings 14 was • Jan. 17 stockholders authorized 590,425 additional shares of capital stock (p.ar $10), which are to be offered to stockholders on the basis of one new share for each A common stock. Dec. 14 it 14. , Underwriter—E. W. Clark & $14,000,000 of first mortgage bonds. Proceeds—For to (jointly); The First Boston Corp.; Kuhn, Loeb & Co. Bids—Expected to be received up to noon (EST) on Co., York, Pa. Power Co. applied for repay bank loans and for construction program./ Underwriter—To be determined by competitive bidding. Probable bidders: Halsey, Stuart & Co. Inc.; Lehman Brothers and Glore, Forgan & Co. (jointly); Kidder, Peabody & Co.; Union Securities Corp.; Merrill Lynch, Pierce, Fenner & Beane and Salomon Bros. & Hutzler stock Alabama has company 13 Florida —To Office Toronto, Otis, Inc. and F. H. >,< Dec. (2/14) authority to issue and sell $10,000,000 of its first mortgage bonds, series G', due Feb, 1,1986. Proceeds Jan. 4 city. Central Power & Light Co. 13 it was announced SEC Indefinitely postponed. same Probable bid¬ Inc.; Salomon Bros. & Hutzler; R. W. Pressprich & Co. ★ more :///'- Federal /, 4 ture in 30 equal semi-annual instalments. ders: Halsey, Stuart & Co. and additional working capital. (1/25) Jan. additional N. J. are expected to be received by the company up to (EST) on Jan. 25 for the purchase from it of $4,680,000 equipment trust certificates, series B, to ma¬ Aug. 19 filed 1,000,000 shares of common stock (par one cent), of which 700,000 shares are to be sold for account discount of not Underwriter—May be Julius Maier Co.," Inc., Jersey City> noon Corp. general corporate purposes. Canada. Underwriters—Gearhart & and was Central of Georgia Ry. Bids a Empire Petroleum Co., Denver, Colo. Jan. 7 E. M. Stone, President, announced company plana early registration of $2,000,000 of debentures. ProceedsTogether with funds from private placement of $1,000,000 of senior debentures, to be used for working capital — writer—None. Crerie & Co., Inc., both of New York City. Stock less announced company has applied to Cali¬ Commission for authority to issue and sell publicly 150,000 shares of common stock (par $12.50) and 80,000 shares of preferred stock (par $25) privately. Proceeds To reimburse the treasury for construction and improvement expenditures. Underwriter—Blyth & Co., Inc., San Francisco, Calif. Wyton Oil & Gas Co., Newcastle, Wyo. Sept. 29 filed 25^,000 shares of common stock, (par $1). Price—At the market. Proceeds—To August Buschmann, of Seattle, Wash., and members of his family. Under¬ other it 13 common York fornia P. U. Price—On the over-the-counter market at > Light Corp. to sell not mo|e than 10,000 shares*, stock of Duquesne Light Co. on the New Exchange by negotiated sale to a pur-, chaser who will buy at the prevailing market prices* of the ★ California Water & Telephone Co. Jan. prevailing price, but not less than $2 per share. Proceeds—For auxiliary equipment for Cody plant, for acquisition of additional site, and related activities. company Duquesne Light Co. Nov. 28, it was announced SEC has authorized Standard; Power & Corp. (jointly); Morgan Stanley & Co.; The First Boston Corp. Bids—Expected to be received on March 6. / Price—Shares then of expan¬ Underwriters—Blyth & Co., Inc. and Dillon, mined by competitive bidding. Probable bidders: Halsey, Stuart & Co. Inc.; Kuhn, Loeb & Co. and Lazard Freres & Co. (jointly); White, Weld & Co. and Union Securities < some years ago. Stockholders of Laboratories Oct. 10 approved formation of Broadcasting firm. on Proceeds—To repay advances from American Telephone & Telegraph Co., the parent. Underwriter—To be deter¬ Oct. 10 filed 971,000 shares of capital stock (par 10 cents), of which 700,000 shares are <for company's ac¬ count and 271,000 shares for account of two selling Uranium Proceeds—For 133 nancing 6. Telephone Co. of Pennsylvania (3/6) was reported company is planning to issue and $35,000,000 of debentures to be dated March 1, 1956. sell «Wyoming-Gulf Sulphur Corp. Yellowknife March on Bell properties, and in exchange per later. Jan. 6 it ceeds—To acquire properties. Underwriter—None. stockholders. share for each 15 shares new determined Read & Co. Inc. Wycotah Oil & Uranium, Inc., Denver, Colo. Nov. 10 filed 1,500,125 shares of common stock (par one cent) to be offered only to the owners of percentages of working interests in certain oil and gas leases and to the for such working interests and properties. to be valued at an arbitrary price of $4 be sion, etc. stock of certain uranium one held, subject to approval of stockholders Wy-Cal Uranium Enterprises, Inc., Lander, Wyo. Dec. 6 (letter of notification) 273,000 shares of capital owners (393) 16 it publicly tral & Telegraph Cc. of reported company is considering to offer issue of common stock. Underwriter—Cen¬ was an Republic Co., Inc., Chicago, 111. Kansas Dec. 27 it Gas & Electric Co. (2/27) reported company plans to issue and sell $7,000,000 of first mortgage bonds due 1986. Proceeds— was To repay bank loans and for construction program. Un¬ To be determined by competitive bidding. Probable bidders: Halsey, Stuart & Co. Inc.; Union Secu¬ rities Corp. and Stone & Webster Securities Corp. derwriter — (jointly); Kidder, Peabody & Co. and Merrill Lynch, Pierce, Fenner & Beane (jointly); Lehman Brothers and Continued on page 134 134 The Commercial and Financial Chronicle (394) Continued jrom page New 133 Bear, Stearns & Co. (jointly); Blyth & Co., Inc. and The First Boston Corp. (jointly); Glore, Forgan & Co. and Goldman, Sachs & Co. (jointly); Harriman Ripley & Co. Bids—Expected to be received up to 11 a.m. Inc. Registration—Scheduled for Jan. 27. Feb/ 27. on (2/27) Co. fo Dec. 27 it (EST) reported company plans to issue and was sell 200,000 additional shares of common stock. Proceeds—5 To repay bank loans and for construction program. Un¬ derwriter —- To be determined by competitive bidding. Probable Sachs & bidders: Glore, Forgan & Co. and Goldman, (jointly); Merrill Lynch, Pierce, Fenner & Beane, Kidder, Peabody & Co. and White, Weld & Co. Co. (jointly); Lehman Brothers; Union Securities Corp. Bids —Expected to be received up to 11 a.m. (EST) on Feb. 27. Registration—Scheduled for Jan. 27. Kimberly-Clark Corp., Neenah, Wis. plans fur¬ which has not yet been determined, except it is not the present inten¬ Nov. 22 it announced that the company was ther financing, the nature and extent of tion to additional sell common stock. Proceeds—To be used, to pay for further expansion, estimated to cost an additional $37,000,000. Underwriter—Blyth & Co., Inc., York. New stockholders 834,976 on the basis of one proposed offering to stockholders of 100,000 addi¬ tional shares of common stock (par $20) on a l-for-4 basis. Underwriter—The First Boston Corp., New York. on L-O-F Glass Fibers Co. Jan. 11 it common (2/29) announced company plans to offer to its was stockholders of record on or about Feb. 29,1956 the right to subscribe for additional common stock at the rate of one new share for each 10 shares held; rights to expire on or about March 26, 1956. Company is a subsidiary of Libbey-Owens-Ford Glass Co. Price—Ex¬ pected to be $12 per share. Underwriter—May be McCormick & Co., Chicago, 111. Registration—Planned for around Feb. 10. Louisiana Power & Light Co. Dec. 19 it was announced company plans some financing during 1956 (probably bonds). Underwriter — To be determined by competitive bidding. Probable bidders: Halsey, Stuart & Co. Inc.; Blyth & Co., Inc.; Equitable Securities Corp. and Union Securities Corp. (jointly); Salomon Bros. & Hutzler; White, Weld & Co. and Shields & Co. (jointly); Merrill Lynch, Pierce, Fenner & Beane, Kidder, Peabody & Co. and Harriman Ripley & Co. Inc. (jointly); The First Boston Corp. and Glore, Forgan & Co. (jointly). Lowenstein Jan. 16 it Was (M.) & Sons, Inc. (2/13-17) reported early registration is expected of $40,000,000 25-year convertible sinking fund debentures Proceeds—To pay balance of cost of purchase from Burlington Industries, Inc. of their Pacific Mills cotton division; to redeem 54,984 outstanding shares of 4*/4% cumulative convertible preferred stock, series A, at $104 per share; and to repay bank loans. Underwriter —Eastman, Dillon & Co., New York. due 1981. • were to vote on approving both of Dallas, Texas. ★ Merchants National Bank of New Bedford, Mass. Jan. 18, the Bank offered to its stockholders of record Jan. 17 the right to subscribe on or before Feb. 1 for 20,000 additional shares of capital stock (par $10) on the basis of one share for each IV2 shares of capital (par $20) now held. Each of the presently out¬ standing 30,000 $20 par shares are being exchanged for two $10 par shares, and one additional $10 par share is stock being issued as stock dividend. Price—$25 per share. Proceeds—To increase capital and surplus. Underwriter —The First Boston Corp., New York. a Mississippi Power Co. Nov. it 3 was New England Electric System Jan. 3 it was announced company plans to merge its subsidiaries, Essex County Electric Co., Lowell Electric Light Corp., Lawrence Electric Co., Haverhill Electric Co. and Amesbury Electric Light Co., into one company during 1956. This would be followed by a $20,000,000 first mortgage bond issue by the resultant company, the name of which has not as yet been determined. Under¬ writer May be determined by competitive, hidding. Probable bidders: Halsey, Stuart & Co. Inc.; Kuhn, Loeb & Co., Salomon Bros. & Hutzler, Union Securities Corp. and Wood, Struthers & Co. (jointly); Lehman Brothers; The First Boston Corp.; Equitable Securities Corp.; Mer¬ rill Lynch, Pierce, Fenner & Beane, Kidder, Peabody & Co.. an$ White, Weld & Co. (jointly). — $10,000,000 of 1956. construction. Underwriters — To be by competitive bidding. Probable bidders: (1) For bonds—Halsey, Stuart & Co. Inc.; Merrill Lynch, Pierce, Fenner & Beane; Lehman Brothers; Kidder, Pea¬ body & Co.; Union Securities Corp., Equitable Securities Corp. and Drexel & Co. (jointly). (2) For preferred C. Langley & Co.; Glore, Forgan & Co. and Sterne, Agee & Leach (jointly); The First Boston Corp.; Kidder> Peabody & Co. and White, Weld & Co. (jointly). Bids—Expected to be received on" March 1. Registration—Planned for Feb. 3. Nov. 21 Homes Corp. it October by competi¬ bidding. Probable bidders: Halsey, Stuart & Co. Inc.; Kuhn, Loeb & Co.; Salomon Bros. & Hutzler, Union Kidder, Peabody & Co. and White, Weld & Co. (jointly). • New York Central Dec. 15 company 3%% RR. was — Offices—Dearborn, Mich., and Port Jervis, N. J. Underwriter-Probably Campbell, McCarty & Co., Inc., De¬ troit, Mich. ' Electric Co. received ICC authority to sell $6,600,000 equipment trust certificates.Jo mature Dec. 15, Shops, Inc., a wholly-owned sub¬ sidiary, with latter to ultimately offer the certificates through competitive bidding. Probable bidders: Halsey, Stuart & Co. Inc.; Salomon Bros. & Hutzler; Kidder, Peabody & Co. New Dec. 21 stockholders approved a plan of exchange pro¬ viding for the issuance (a) of not exceeding $58,131,150 of new unsecured non-convertible 100-year 5% deben¬ tures, dated Jan. 1, 1956, in exchange for present $55,363,000 par value 5% convertible preferred stock, series Pigeon Hole Parking of Texas, Inc. on the basis of $105 of debentures for each $100 par value of preferred stock, plus $5.25 in cash ($5 of which will be paid as dividend on preferred for year 1955); and (b) of $72,638,265 of new 5% non-convertible general in¬ mortgage bonds, series B, dated Jan. 1, 1956, in for present $69,179,300 of 4^2% convertible general income mortgage bonds, series A, due July 1, 2022, on the basis of $105 of new series B bonds for each $100 of series A bonds plus $5.25 in cash, which will include 1955 interest. Dealer-Manager—Francis I. du come exchange Co., New York. Nbw York Telephone Co. (3/27) Jan. 9 Keith S. McHugh, President, announced directors have authorized the sale of that the $55,000,000 of re¬ funding mortgage bonds. Proceeds—Together with funds from sale of 1,100,000 additional shares of common stock at $100 per share to American Telephone & Telegraph Co., to be used to repay bank loans. Underwriter—To be determined by competitive bidding. Probable bidders: Halsey, Stuart & Co. Inc.; Morgan Stanley & Co. Bids— Expected to be received on March 27. Northern Pacific Ry. are to be received in New York City up to noon (EST) on Jan. 24 for the purchase from the company of $6,060,000 equipment trust certificates to mature in 15 equal annual instalments. Probable bidders: Halsey, Stuart & Co. Inc.; Salomon Bros. & Hutzler. Northern States was Power Co. (Minn.) *nc' anc* ^arriman Ripley & Co. Inc. (jointly); Union Securities Corp.; Kidder, Peabody & Co. and Stone & Webster Securities Corp (jointly); Leh¬ man Brothers and Goldman, Sachs & Co. (jointly). Bids —Expected to be received sometime in March, 1956. 7, v Tt that announced was about 800,000 shares of about $2,000,000, will be used to pay for expansion pro¬ Underwriters—Porter, Stacy & Co., Houston, Tex.; Corp., San Antonio, Tex. : gram. and "Muir Investment Plantation Pipe Line Co. Dec. it 19 announced that was financing in in 1956 may do some its proposed ex¬ company connection with pansion, costing about $23,500,000. Stanley & Co., New York. Underwriter—Mor¬ gan Riverton Dec. 19 it Lime & Stone reported was Co., Inc., Riverton, Va. plans to finance its company expansion, which, it is estimated, will cost between $9,000,000 and $10,000,000, part by private placement, and part publicly. Underwriter—J. C. Wheat & Co.; Rich¬ mond, Va. * ' it Rokeach & Sons, Inc., New York Jan. 16 it was reported company plans to issue and sell 400,000 shares of common stock. Price—Expected to be $3 per share. Underwriter—Jay W. Kaufmann & Co., New stockholders). common stock (probably first to Underwriter—To be determined by bidding. Probable bidders: The First com¬ Boston Corp., Blyth & Co., Inc., and Kuhn, Loeb & Co. (joint¬ ly); Lehman Brothers and Riter & Co. (jointly); Smith, Barney & Co.; White, Weld & Co. and Glore, Forgan & Co. Bids—Expected to be received on Feb. 29. Offshore Gathering Corp., Houston, Texas C. Bintliff, President, announced com¬ pany has filed an application with the Federal Power Commission for a certificate of necessity to build a 364-mile submarine gas pipeline off-shore the coast of 18 David the Sabine York. it Rotary Electric Steel Co., Jan. 21 18 it on announced was Detroit, Mich. stockholders increasing the authorized March will vote common stock (par $10) from 750,000 shares to 2,500,000 shares. There are pres¬ ently outstanding 696,700 shares. Part of the increased will be offered for subscription by stockholders. The ratio, subscription price and other details will be determined later. Underwriters—Previous financing was handled by W. E. Huttcn & Co., Cincinnati, Ohio; Hemp¬ hill, Noyes & Co. and E. H. Rollins & Sons, Inc. (now Blair & Co. Incorporated,), both of New York; and Stein Baltimore, Md. ; Registration—Expected be filed in February. Bros. to & Boyee, Jan. 9 J. A. Ryder, President and Chairman, announced that the company is planning to issue and sell 151,050 additional shares of common stock. Proceeds—To help finance purchase of four other truck lines. River to the Gulf Underwriter —Blyth & Co., Inc., New York. Seattle-First National Nov. 22 it Bank, Seattle announced bank plans was to offer its stock¬ holders of record Jan. 18, 1956, the right to subscribe on or before Feb. 24 for 100,000 additional shares of capital stock (par $20) on the basis of one new share for each eight shares held. Price—To be not less than $85 per share. Proceeds—To increase capital and sur¬ plus. Underwriter—Blyth & Co., Inc., Seattle, Wash. • Southern California Edison Co. (2/13-l7)~.~ Jan. 17 the California P. U. Commission approved'an application for exemption from competitive bidding of a proposed new issue of up to 1,200,009 shares of cumu¬ lative preferred stock. Proceeds—To retire outstanding bank loans and for construction program. Underwriters —The First Boston Corp..and Dean Witter & Co.. Offer¬ ing—Expected during the middle of February. Southern Dec. 20 S. P. sought Commission stockholders 030 Indiana Gas & Electric Co. company shares of of for record J (2/23) from the Indiana authority to offer to its common Feb. 21, 1958, an additional 83,- common 11 permission stock shares on held. basis the of one new to expire on Underwriter—Smith, Barney & Co., New Yorn, March 8. Rights underwrote are Registration—Ex¬ previous rights offering. pected about Feb. 2. - Tennessee Gas Transmiss'on Co. Dec. 29 it (2/29) reported that company plans to issue and additional some Nov. it share for each (1/24) Bids petitive 22 additional capital stock would be offered for public sale after the first of January." Froceeds — Estimated at A, • Kuhn, Ryder System, Inc. York, New Haven & Hartford RR. Coast of the State of Mississippi. It is estimated that this gather¬ ing system will cost approximately $150,000,000. Type of financing has not yet been determined, but tentative plans call for private sale of first mortgage bonds and public offer of about $40,000,000 of securities (probably was announced company plans a public offer¬ ing in the first quarter of 1956 of a new issue of second preferred stock. Stockholders! on Feb. 7 will vote on approving new Nov. it Service reported was Co. company plans issue to and $10,000,000 first mortgage bonds due 1986. Proceeds —To repay bank loans and for new construction. Under¬ writer—To be determined by competitive bidding. Prob¬ able bidders: Halsey, Stuart & Co. Inc.; The First Boston Corp.; Union Securities Corp.; Kuhn, Loeb & Co., Leh¬ Brothers and Blyth & Co., Inc. (jointly); Hemphill, Noyes & Co. and Drexel & Co. (jointly); Kidder, Pea¬ man body & Co. and Merrill Lynch, Pierce, Fenner & Beane (jointly); Webster • Union 11 for Corp. Feb. 28. Planters the subscribe —$35 Ripley & Co. Inc. .and Stone & (jointly). Bids — Tentatively Harriman Securities scheduled Bank National Bank offered to stockholders the right to for 60,000 additional shares of capital stock the basis of one new share for each 10 held Jan. 11, 1956; rights to expire Feb, 1. Price $10) on share. per Office—Memphis, Tenn. Underwriter —Equitable Securities Corp., Nashville, Tenn. Westcoast Transmission Co., Underwriter—To be determined by competitive bidding. bidders: Halsey, Stuart & Co. Inc.; The First Nov. Probable and sell Boston in units of debentures and stock. Corp.; Kuhn, Loeb & Co.; Kidder, Peabody & Co.; Equitable Securities Corp.; Harriman Ripley &»Co., Inc. Bids—Expected Feb. 15. \ (2/28) sell snares — Electric 28 which would be issued from Underwriters—Stone & Webster Corp. and White, Weld & Co. (jointly). Texas (par Pennsylvania Electric Co. (2/15) was reported company plans to issue and sell about $25,000,000 of first mortgage bonds. Proceeds To repay bank loans and for new construction. time, in series. Securities Jan. Dec. 19 it authorized issue of 1,000,000 shares of this an second preferred stock, time to notes, convertible into preferred stock at maturity, and common stock). Underwriter—Salomon Bros. & Hutzler, comPany plans to issue and sell $10,000,000 of first mortgage bonds. Underwriter—To be determined by competitive bidding. Probable bidders: Halsey, Stuart & Co. Inc.; The First Boston Corp.; Kuhn, Loeb & Co.; Salomon Bros. & Hutzler; White, Weld & early next year. Underwriter—To determined ders: New York. Narragansett £?n stock program. stock 1956-1970 to Despatch Louisiana from (Mich.) reported company may offer publicly $1,000,000 of convertible debentures and some common stock. Business Manufactures prefabricated homes. T".0*.' during determined (3/1) determined Modern bohds mortgage Securities Corp. and Wood, Struthers & Co. (jointly); Lehman Brothers; The First Boston Corp.; Equitable Se¬ curities Corp.; Merrill Lynch, Pierce, Fenner & Beane, sell W. first of Underwriters—To be plahs'tO'Tssue and sell tive Dec. 12 it stock announced company was sell new construction , England Power Co. Jan. 3 it of loans and for Proceeds—For be (2/15) reported company proposes issuance and was $9,000,000-of preferred Oct. announced company plans to issue and $4,000,000 of first mortgage bonds and 40,000 shares preferred stock (par $100). Proceeds—To repay bank of Bids—Expected sometime in May, 1956. pro¬ a 19 it sale by competitive bidding. Probable bid¬ Loeb & Co.; W. C. Langley & Co. and Glore, Forgan & Co. (jointly); Kidder, Peabody & Co.; The First Boston Corp.; Smith, Barney & Co.; Harriman Ripley & Co. Inc. Bids—Expected Feb. 15. Mercantile National Bank of Dallas posed offering to stockholders of 150,000 additional shares of capital stock. Price—$25 per share. Underwriters— Hauscher, Pierce & Co., Inc., and First Southwest Co., 12 shares held. Pennsylvania Electric Co. Dec. bidding. Brothers and Bear, Stearns & Co. (jointly); Carl M. Loeb, Rhoades & Co., Ladenburg, Thalmann & Co. and Wertheim & Co. (jointly); Merrill Lynch, Pierce, Fenner & Beane, Kid¬ der, Peabody & Co. and White, Weld & Co. (jointly). Pont & Jan. 10 stockholders share for each Thursday, January 19, 1956 . Underwriter—To be determined by competitive bidders: Blyth & Co., Inc., Lehman New announced stockholders will vote Jan. 25 was new Probable Lincoln Rochester Trust Co. Dec. 19 it England Electric System was announced company plans to offer to its additional shares of common stock it Jan. 3 . . 21 it was publicly be placed reported over privately. derwriter—Eastman, company Ltd. now plans to issue $20,000,000 of securities, probably Bonds are expected to Proceeds—For new pipe line. Dillon & Co., New York. Un¬ Volume 183 Number 5460... The Commercial and Financial Chronicle 135 (395) The Indications of Current Business Activity AMERICAN IRON Indicated steei STEEL operations AMERICAN .Crude PETROLEUM oil and INSTITUTE: (percent oi Equivalent to— Steel Ingots and castings „ capacity). Jan.22 (net tons) .Jan. 22 (bbls. of Stocks at Wvmcp-n. ■>: ASSOCIATION Revenue - at. U. S. In in transit, (U. coal 6 Jan. (no. of 28,465,000 105,132,000 7 134,413,000 39,872,000 42,767,000 Total 52,065,000 '• 574,663 595,870 727,228 562,975 V; $461,828,000 222,265,000 .yt 664,474 $160,459,000 239,563,000 J 100,689,000 597,352 New 7 .173,572,000 151,411,000 26,820,000 22,161,000 9,100,000 10,815,000 ' 7 562,000 .Finished - steel Pig Iron METAL PRICES Electrolytic ^ (E. *88 245 235 ^•77" Farm i. Export Btralts (New 11,057,000 11,602,000 7 -7 198 (St. (East MOODY'S C. 8. ■ St. BOND t 106 All 200 P.tblic $53.67 $53.33 $56.59 43.575c 43.725c 31.500c Sewer 109.000c 86.125c 15.000c Conservation All ! 15.500c Jan. 11 16.300c 16.300c 15.300c 14.800c Jan. 11 13.500c 13.000c 13.000c 95.19 Jan. 17- 107.27 ; 106.74 110.70 109.79 114.66 109.60 109.24 108.70 97.72 112.00 107.62 107.27 106.74 102.30 101.97 105.00 107.62: '*107.09 108.70 108.16 111.62 Average Jan17 DAILY Jan. 17 corporate-™.;.: ; 2.84 2.87 2.87 3.32 3.35' . ' 3.11 3.13 3.18 Group 3.21 3.24 NATIONAL Jan. 17 cirri, ■■■>■■ ,OIL, PAINT AND DRUG IVEKAGE 3.35 of 3.43 , 3.45 22 102 20 building- ^ 200 * "I , , 25 58 115 200 355 80 89 21 25 43 49 10 13 10 $510,000 $542,000 $733,000 service .enterprises development 4 25 50 106 and : 351 35 - . ' PAPER 31 43 ) 88 214 77 ..: is 52 * OUTSTANDING—FED¬ BANK OF NEW YORK— (000's omitted) INDEX 1947-49=100— — ' 115.0 Food at home and bakery products poultry and fish.— and Other foods vegetables 3.24 .3.27 402.0 <404.6 406.2 264,364 290,959 264,700 249,382 3.08 7 182,195 211,615 285,519 92 56 102 577,240 638,940 fuels 107.50 107.14 113.7 :-r and fuel oil 129.2 V' 111.5 — 111.2 108.7 126.7 104.5 104.4 1 120.5 120.1 104.6 and boys' and ^ 104.6 Medical 126.3 106.0 — ___i—- girls'— 124.2 . 106.0 105.4 Personal 91.0 care and 91.0 126.6 128.7- 91.2 126.1 117.5 Other goods and services— ;__T 117.0 106.8 120.6 * 113.8 106.7 120.6 —* . 127.6 . 106.8 —— recreation— • 99.5 117.0 128.5 - Reading 99.5 118.4 129.8 — t 106.5 99.3 119.2 care . 117.8 , Other apparel 106.61 * 119.5 .y- operation Transportation INDEX— STOCK TRANSACTIONS FOR ODD-LOT ACCOUNT OF ODD; LOT DEALERS AND SPECIALISTS ON N. V, Sloe* 113.9 120.8 104.7 Men's 406,002 107.54 109.6 130.8 Footwear 86 658,142 103.5 * 106.6 108.5 113.1 Apparel 204,172 7 7 123.1: 123.9 .107.5 ; home Housefurnishings 414.1 7 110.1"' 100.9 " 109.0 — electricity Household ^ .:.-; and Solid 3.12 3.30 at -,'V ; 111.1 109.4 97.1 .•V 107.8 114.6 110.8 . 123.9 : _j_' ! 114.9 108.2 products Gas 3.25 3.33 3.28 Jan. PRICE 21 318 31 130.9 3.46 Jan. period REPORTER 20 120.9 3.16 3.63 Jan. 13 end 100 = 3.41 Vv Jan. at 829 of November: Women's | (tons) 3.61 3.23 Jan. activity. orders 19411 v:: ASSOCIATION: (tons) of Unfilled 3.32 Jan. 17 (tons) Perttmage 3.30 Jan. 17 INDEX PAPERBOARD received Production 985 51 269" 287 — 3.06 , Jan. 17 _ COMMODITY 12 767 2.92 3.19 : 3.60 MOODY'S 11 ___J: Fruits -.2.66 , 3.30 Jan. 17 Puojic Utilities Group Industrials Group 60 298 10 public PRICE Meats, 3.15 k Jan. 17 _ 28 55 —— public Cereals . ; . A 348 30 ' 93 -388 ,267 „—___ ,• Dairy Jan. 17 Aa Railroad T . Jan. 17 Aaa 19 " 94 ' 109.8 > AVERAGES: - 26' 29 telegraph-™ ' 29 34 351 All items . YIELD 21 29 35 83 water Dec. Month 110.88 —y Group—1 BOND 20 108.52 107.93 of CONSUMER 104.83 105.34 108.88 .■■■_ As 110.15 102.46 105.69 U. 8. Government Bonds 45 27 utilities RESERVE 110.34 111.07 u 95.08 107.62 Jan.17 Industrials other ERAL ' 95.48 -. -Jan.17 :——-— Group,., MOODY'S and COMMERCIAL Jan. 17 GraujLy^. 57 45 192 11.500c AVERAGES: Bonds ■ 67 186 Miscellaneous 16.270c at ——— 176 — Military facilities Highways 44.925c Jan.17 Utilities 196 63 _ 29.700c 108.500c — Railroad 105 building—l'lli 16.500c Jan.17 Public 87 186 institutional 44.200c 43.575c *184 * ; no 188 buildingf Educational $34.33 552 : ; •V't- 225"'r. 162 ' Non-residential building™: Industrial _i_ 4.797c 7$59.09 -"^$52.17 - ',< 107 construction 45.100c A , '5.174c • 717 * v. T 86 22 ' 296 recreational and Residential 1,258 1,150 ; 269 private- 106.125c corporate 1-Baa 226; $3,092 ! 43 public other ;_Jan. 11 ; Asa Aa 5.174c $59.09 ' Jan. 11 < :: 2,263 < i' 32 683 j Jan. 11 DAILY (non-farm) __ and _Jan. 11 PRICES 31 Other non-residential at - 110 i.; and Telephone 9,928,000 247 *•« _ _1 Louis) uoveminent Average : at "1,280 92 Hospital and institutional at Louis) 5.174c $59.09 '/■: Jan.11 - ». York) 1,160 ' QUOTATIONS): at York) Lead -.Zinc refinery tin (New Lead ••' Jan.11 copper—-> Domestic refinery at < 1,422 construction Other Jan.11 . 2,632 alterations non-residential Hospital A , . M. & and Railroad ton) * 88,591,000 $873,101,000 f $3,617 2,410 1,283 Religious Educational Social PRICES: (per gross ton) 85,508,000 $3,177 ~ Public utilities lb.) (per (per gross Berap steel . (in millions): (non-farm > units dwelling Other 489,000 94 11,594,000 16,800,000 OF Miscellaneous Jan.14 DUN DEPT. buildings and warehouses Stores,-restaurants and garages 8,510,000 479,000 ' • S. Office 97,903,000 459,000 Jan.12 COMPOSITE 99,781,000 . RESERVE Jan. v $641„680,000, $641,536,000 Commercial 181,992,000 84,089,000 9,270,000 Jan. INDUSTRIAL) 16,742,000 Industrial $414,944,000 232,952,000 175,233,000 ' 73,869,000 71,855,000 7 63,835,000 20,024,000 54,125,000 t construction™ Additions INSTITUTE: AND ; 9,963,000 f 290,209,000 between, construction Residential .building 563,920 $348,805,000 59,770,000 167,708,000 Jan. INC 182,254,000 8,686,000 ... new MINES): kwh.). shipped countries Non-residential building Jan.12 100 $285,284,000 204,971,000 8,950,000 Non-housekeeping Jan.12 INDEX—FEDERAL and Private 1 (tons) (tons) $258,502,000 210,400,000 _2 ' stored CONSTRUCTION—U. LABOR—Month of December ' 611,299 j- J* ; goods BUILDING t •\ on foreign ENGINEERING — exchange Based ~ ; credits ,v_ 32,005,000 112,792,000 ' 7 Jan. cars) lignite 000 31: $251,G82,000 warehouse Dollar 2,844,000 27,437,000 Jan.12 = Dec. Ago BANK 160,956,000 ' Jan.12 (COMMERCIAL AGE - 158,374,000 3y,71y,0u0 AVERAGE (In BRAD STREET, IRON 7,389,000 "25,392,000 2,437,000 •l *165,268,000 107,269,000 6 SALES of RESERVE shipments Domestic 6,574,400 • and ELECTRIC FAILURES 2,475,000 Jan.12 BE STEM—1947-49 , 27,249,000 * 169,012,000 26,345,000 Jan. OF YORK—As Total a„u. BUREAU FEDERAL — Year Month OUT¬ 8,876,000 6,922,500 7,618,000 26,546,000 RAILROADS: V-'\v". V.'^ S. NEW ACCEPTANCES Domestic 12,414,000 8,518,000 at CONSTRUCTION STORE output 11,863,000 6 (number of cars) Pennsylvania anthracite EDISON 13,207,000 V 9,366,000 .Jan. State and municipal. Federal „..JDectric 13,501,000 6 construction. DEPARTMENT 2,444,000 Jan, construction Bituminous 27,179,000 6 8,895,000 Public construction COAL OUTPUT 6 6 lines^ pipe at- freight received from connections Frlvate 7,907,000 at AMERICAN ENGINEERING NEWS-RECORD: Total 6,987,050 118,020,0001 rv- OF CIVIL * 7,026,450 6 Jan. - freight loaded 'Revenue • 6 Jan. gasoline-(bbls.) Distillate fuel oil (bbls.) Residual fuel oil (bbls.) DOLLAR Exports (bbls.) unfinished /hhl«> OP i Jan., — terminals, refineries, bulk Finished .and . 2,008,000 Jan. : ; (bbls.) Montlr BANKERS' STANDING 2,338,000 Previous ' + 83.2 Jan. Jtesidual fuel nil output ? v 1 1 of that .date; are as Latest Ago 96.9 *2,428,000 - of quotations, cases Imports output—rdally average stills—daily average (bbls.). Gasoline output (bbls.) .Kerosene output (bbla.) Distillate fuel oil output ■-■J §2,391,000 in or, either for the are Year Ago *98.6 production and other figures for the cover Dates shown in first column . that date, on INSTITUTE: condensate Crude runs to Month Week §97.1 month available. or month ended or Previous Week 42gallons each) < week Latest AND following statistical tabulations latest week 120.0 . EXCHANGE Odd-lot salea — by SECURITIES EXCHANGE dealers (customers' COMMISSION: Dollar Dec. 24 Odd-lot purchases by dealers (customers' sales)— Number of orders—Customers' total sales Customers' short other 994,765 6,646 5,971 Nnmhpr 763,061 purchases by AND ACCOUNT round-lot Other $52,646,036 214,760 398,980 306", 670 3LU700 Dec. 24 . SALES ROUND-LOT OF 386,900 343,460 ? 1214~760 - THE ON STOCK MEMBERS N. Y. : Total 3984980 Platinum Other 284,400 FOR ACCOUNT OF 414,230 375,550 550,440 12,042,720 12,338,630 9,749,740 14,514,540 12,531.860 12,752,860 10,125,290 15,064,980 London refined long (per (per 1,556,570 230,980 1,508,740 1,157,490 1,612,870 18i,930 188,990 1 ton) 1,250,310 1,037,560 1,443,070 1,440,240 1,226,550 340,120 369,650 238,870 505,160 (per (pence St. 12,300 14,420 23,500 346,690 250,490 — ' 288,390 ' Dec. 24 307,150 ; 358,990 264,910 452,510 i 929,440 411,745 622,661 98,610 72,040 842,633 441,025 630,982 941,246 513,065 2,807,830 1,808,105 ounce, Dec. 24 690,190 Dec. 24 126,780 Dec. 24 sales sales Dec. 24 account of ounce) per ——i Dec. 24 tl»4?-49 NEW = SERIES U. — S. DEPT. 376,520 300,840 275,450 2,099,811 2.439,636 1,729,075 2,345.772 2,476,331 2,740,476 2,004,525 99% price) S. plus ingot ingot (per commodities ♦111.3 111.1 91.2 84.6 *85.6 83.3 Jan. 10 - other than farm and foods 98.6 *98.5 98.0 71.4 71.9 84.8 119.9 *119.8 119.5 115.1 Jan. 10 ♦Revised figure, fllnc'udes 733,000 barrels of foreign crude runs. ?Based on new 1, 1953, as again t Jan. 1, 1955 basis of 125 828 310 tons. iAll-time record. tNumber of orders not reported since introduction of Monthly Investment Piun. of Jan. $1.70000 $1.70000 $1.70000 $1.70000 . $2.60000 $2.60000 90.450c 91.461c 85.250c 79.2J5d 74.250d $2.80260 $2.80145 $2.78764 (per 88.649c — —' 96.804c 87.643c $35,000 $35,000 $279,423 pound)-— pound)— 97.801c 106.774c, $35,000 —— $279,390 $319,538 24.400c 24.400c 32.500c 32.500c 64.500c 64.500c $2.25 $2.25 " 22.200c 27.000c •' 64.500c $2.25 Dec. 31 DEBT LIMITATION (000's omitted): , Total face amount that may be . outstanding ♦ ' ♦ '• ' f U , $281,000,000 280,768,553 280,136,379 278,749,814 53,011 $280,821,613 $280,189,391 474,030 476,425 527,857 $279,712,965 $278,255,899 652,417 time $281,000,000 $280,347,582 any CM CO H o o o~ o o o 53,060 at 1,287,034 2,744,100 Outstanding— Total public debt —— Guaranteed obligations not owned by the gross annual capacity of 128,363,090 ■ Total , Balance under tons 33,542; * gross teed public debt obligations outstanding subject not to and public guaran- debt face amount above of obligations, authority $278,783,756 obli¬ debt, limitation—— 109.8 71.6 . Meats All 111.7 Jan.10 foods of STATUTORY Deduct—other Jan.10 products Processed £82.023 $1.70000 $1.70000 107.774c —; U. (per pound) U. S. GOV'T. gations commodities Farm £91.401 $1.70000 I 2,718,912 OF 100): Commodity Group— All £95.694 £82.722 373,140 Dec. 24 PRICES, 2,586,880 Dec. 24 sales — 726,111 J Dec. 24 .ttitf ^ajuuR $78,250 11.500c , 78.231d ounce)— (check)———————— T Bismuth members— Rhort, sales WHOLESALE 599.331 13.000c $1.70000 (per flask of 76 pounds) Aluminum, —As purcnases Other 29.000c £92.432 $2.60000 2,740,691 floor— Other Toioi $101,570 13.000c £93.438 i **Nickel. 730,182 the Bhcrt sales Total 28.500c 33.500c 4 — 99% (per Quicksilver 99,209 sales Total round-lot transactions for Total purcnases "31.970c ,>. $1.70000 429,010 18,760 Dec. 24 Total 33.500c $103,769 Louis Straits York, Gold Magne^iifm Dec. 24 sales off £103.202 36.470c 33.000c " York New §§New 1,536,220 Dec. 24 - floor— purchases initiated £104.216 £107.781 .y' issuable tBased on the average of the -reducers' and platers' quotations. § Average of quotation on special shares to plater. -Domestic five tons or more but less than carload lot, boxed. §§Price for tin contained. **F.o.b. Port Colburne, U. S. duty included, ttAverage of daily mean of bid and ask quotation at morning session of London Metal Exchange. ffDelivered where freight ♦Revised figure. from East. St. +Based on the producers' quotation. Louis exceeds 0.5c. ' 14.800c ^ Exchange- York New London Tin, 1,285,783 1.212,090 .Dec. 24 • transactions £112.638 33.000c i 15.000c 15.300c £108.165 36.470c Laredo pound) : (per Sterling Silver, 250,443 * .Dec. 24 the •( 31.036c " * .Dec. 24 Other Other 29.700c 15.500c 15.358c pound) 97_ and Silver, .Dec. 24 sales (per Sterling Exchange Short sales Total I5.558c £113.344 ounce)-—- pound)—East (per Cobalt, Silver MEM- purchases on i. (per pound) ttZinc, London, prompt (per long ton)— ttZinc, London, three months (per long ton) tCadmium, refined (per pound) §Cadmium 489,140 Dec. 24 Dec. 24 Initiated pound) (per Louis _ Dec. 24 : - transactions Total 42.964c 43.860c ' Zinc 320,110 TRANSACTIONS sales sales months, {Cadmium TRANSACTIONS York St. Ant'imony (per pound) boxed liaredo (SHARES): Ehort sales Other East ^Antimony, New York boxed Antimony (per pound) bulk, Transactions Total as ttThree STOCK BEKa, EXCEPT ODD-LOT DEALERS AND SPECIALISTS: of specialists in stocks in which registered- , 43.480c 44.665c —T — „ — sales ROUND-LOT $39,344,687 311,700 * New Common sales— Short sales Total $48,269,166 dealers— •— STOCK QUOTATIONS)— tJPrompt, London (per long ton)— Dec. 24 of shares tXlilAMUE FOR Total Common, 1,166,139 Dec. 24 i. ROUND-LOT J. " 7,016 988,119 dealers— sales Round-lot Domestic refinery Export refinery ' 1,173,155 6,552 306,670 TOTAL 769,032 1,043,895 $52,104,771 by $50,161,993 Dec. 24 Dec. 24 Other ; 1,050,447 Dec. 24 sales 1,036,822 Dec. 24 Short sales , $49,353,310 Number of shares—Total salea— ' • 868,377 $55,172,447 J Round-lot > 1,053,400 $58,484,761 Dec. 24 sales Cellar value M. & Lead— sales Customers' 1,090,709 Dec. 24 value (E. Average for month of December: Copper tper pound)— purchases!—t Number of shares * METAL PRICES ?. 136 (396) The Commercial and Financial Chronicle . . Thursday, January 19, 195 . Two Bullock Funds Fund Index Mutual'Funds Start Time Plans Periodic Nation-Wide y Begun By Vance, Sanders for Group Securities, Inc. Incorporated 1933 for investing income and growth through common selected for their invest¬ ment A stocks For the first time in the 30-year mutual investment PROSPECTUS ON REQUEST nationwide a dealers by underwriter, Company. from your Investment dealer a mutual Vance, two-day Distributors Group, Incorporated seminar 63 Wall Street, New York 5, N, Y. cial centers throughout the meetings in major finan¬ coun¬ try is being arranged,, the first of which was h'eld at' the Parker House, Boston, this month. investment program is a in that Vance, Objective of this Mutual Fund is possible I ongTerm Growth of Capital and Income through Diversified Investments in the Chemical Field including the New Science, Nuclear Chemistry. Prospectus on somewhat cost by F. Eberstadt Co. Inc., Manager and Distributor of Chemical Fund, Inc. 65 Broadway, New York 6, N. Y. of limited the direct in small the to Incorporated portfolio the io^term GROWTH of ' capital and have income- up of been mutual interest some to mutual P"mc ders & Co., outlined the the meetings background but the useful the on de¬ invest¬ industry. in Mark L. D. the Valentine, of Wash¬ C., Dickson Smith, sales planned training to hold the program in next Chicago seminar will probably be held in Boston for the benefit who could not be fully of dealers accommo¬ dated at this time. , : is investment your profits realized is Investment are from objectives possible income • for Prospectus Co. may be re¬ Pacific The in Railroad tinuance of Co. were convertible sold, while it the year Co. series Co. 1955. 1956. Telephone 5s of G 1958 of 5s Bond and forward business high levels in the called were future con¬ activity new "Prospects man¬ to year, in ac¬ the long-range equally bright," he "There may be moderation said. at for look the rate of expansion in 1956, building and automo¬ home bile production Services, Inc. IDS, largest invest¬ tailed. ment industries are, however, expected to be of proportions which can the corporation nation, of its manages $1,800,000,000 in kind than more net in assets 725,000 investment accounts of holders of face-amount certifi¬ and mutual fund shares able somewhat Possible be at least and serves declines cur¬ in these partly offset by favor¬ trends elsewhere. In other industries, greater production is indicated by announced programs for building more factories and is¬ by its subsidiary and affili¬ for modernization of existing plant facilities which will involve large expenditures. New and better Its this Fund capital and shareholders. upon request Co. marks —/ ■ Chicago — ' Atlanta Los Angeles and income heights, the year the highest economic ing 1955 Fundamental Investors, Inc. products methods level pearing reached in the history of our country," Mr. Fitzsimmons stated. ment at "As of on _ year new an indication of the and services Relatively full employ¬ wages and salaries, business and dividend taxes, are factors which will affect the immense volume of disposable income and ultimately result growing de¬ to ap¬ the result of incessant Federal increased spending for defense the manufactur¬ constantly returns, and possible reductions in past year has not been based on and are rising increased vigor economy, it is significant the* rapid upward trend of materiel, but as research. our and in markets more products. "Business % should maintain and improve their high standard year living. for our ■»' activity " '-this yea r at high levels, continue possibly at a-level approaching ling the record or year for the equal¬ even 1955." - ' LlX * * *- Mutual Investment-Funds 'Ji Diversified Investment Fund, Inc. - A ./ ; a a designed to pro¬ diversified, managed investment in stocks selected on a free I CALVIN BULLOCK Name. Address. • " v. ■ . # Balanced Series Preferred Stock Series * Dividend Series # Growth Stocks Series Prospectuses availablethese mutual local STREET, NEW YORK 5 • • Stock Series Diversified Growth Stock Fund, Inc. booklet-prospectus by Established 1894 ■/. • Income Series the basis of pos¬ x&ailing this advertisement to ONE WALL r'.. v,f'"*7 > • sible participation in Canada's growth.. Send for ' • Bend Series Manhattan Bond Fund, Inc. U. S. mutual fund - ►' - : vide fo payment by the issuing companies. with of !s 1955 $har cording to Joseph M. Fitzsimmons, President of Investors Diversified goods : del holdings of South¬ Gas and mands of the American people for ■*<■** Western income investments in Baltimore and Ohio share from investment looks that New York - Railroad and Co. 1984. Fund's 4V2S of 1973 Shares, Inc. 27, 2004 of 5s Natural ern Central of 4s Railroad benture capital gain dis¬ Jan. first in High Level Business Activity Forecast the Lord, Abbett »< of long-term growth dealer. Berkeley Street Boston, Mass. payable Wisconsin $25 holdings bervice Corpora¬ debenture 5xAs o capital 1967, as a con $400 billion per * , a tribution of 61 cents It investment Lincoln little American 70th "With the nation's gross produc¬ tion close to the record rate of The Parker Corporation 200 tion as today declared sued each available Fund's be $250 with as as Dividends Selected at fund little accompany its of quarterly dividend, re ported that recent additions to th may ated companies. prtncpab on as ' secutive as¬ Selected Dividend cates A Common Stock Investment Fundi prospectus for 13 >. message distribution eluded payments more. ing ; ' plans page Manhattan Bond Fund, Inc., in shareholder plans aggregate on Reports Changes $350,000,000 at the end . Professional sessions, aTobtainable unthou« A with agement Boston fund «h°se risk of such for seasona there has bee Manhattan Bond divi¬ paid and the plans may be terminated at any time without penalty. and early next month. Later, another pick with allowing Continued Mac types of share registration Following the attend¬ vanced, fluctuations, and Bullock-managed Bullock invested Baxter, of Chi¬ Baxter, of Boston. Charles is over The discus¬ ^jge anINCOME "It,.- Shares automatically make all on 1955.".; or to funds started who may ideas by sets at of shares because of slackening in the de mand for passenger cars at retail. But lumber loadings have ad funds service. Vance, Sanders partners are it able future mutual participated to be purposes selling in who fund reinvested provided and material of to -v ; Following an opening welcome by Mr. Vance, William F. Shelley, managing partner of Vance, San¬ newer others successful funds mutual apparently moderate using the principles of 'dollar averaging.' We are pleased cost periodic investment plans. ing." A selling. and Kinnon discussed matters relating relatively inexperienced salesmen, we believe that it will be mutual dends mutual A. project, clined, May, periodic Dividend making further gains production has de Automobile in first for of the /.appeal of this, method of buying chair¬ as Arthur H. Haussermann and Thos. announcing signed in many aspects for also served ment ington, "While the program has been de¬ possible plan available cago, Kimball individual and I the was "Purchases Clayton Du Bosque. Both are partners of Vance, Sanders & Co., in Boston, and have had broad experience in the field of invest¬ sions of Vance, Sanders & Company said: Established 192 5 Thrift It purchase meetings, assisted by who Henry T. Vance, senior partner of Investors Piatt the -Other make number by of ment company was neces¬ instances in requested In Plan 1949. capable of offering commercial bank }. Richard velopment houses. * Dividend Chapman discussed profes¬ sent."- widespread in¬ dealers, it some places introduced investment under tnis plan accounted for over management, Hagemann spoke on "Build¬ \10% of all Dividend Shares sales ing Business on Confidence in You in 1955," according to a Bullock and the Profession You Repre- spokesman, "reflecting the wide of "round-table" relatively groups. Due to the terest among met seminar, enrollment to reductions WMill; half the nature of the sary effort the balance being fee for each registrant. request & cooperative the Sanders will absorb over Because is firms, with a plan cars, so Mr. man Although initiated by Vance, Sanders & Company, as the coun¬ try's leading underwriter of mu¬ tual fund shares sold through in¬ The Mr. erating at full capacity, and ther has been a shortage of freigh that steel output and mis cellaneous loadings have been in a Trust Company. Calvin Bullock National Bank of Boston. & by periodic payment administered by the Irving on sional A continuing series of dependent purchased Chapman, President of the Merchants National Bank of Bos¬ ton and H. Frederick Hagemann, President of the Rockland-Atlas fund Sanders Dealers P. formalized sales training program in mutual funds is being made available to independent invest¬ ment quality. business, company announced were index has advanced.durin month, continuing its ha bit of making new high records. The steel industry has been op Calvin Bullock, Ltd. As a result, all of the mutual funds sponsored by the Bullock firm may now be Among the guest speakers who opened the sessions were Richard history of the ness the last Nation-Wide Securities Company Training Program Now High The Axe-Houghton weekly busi for Fund and STOCK FUND A mutual fund At New plans the purchase of shares of Bullock By ROBERT R. RICH THE COMMON OF accumulation investment funds on through firms, or: hugh w. long and company INCORPORATED Elizabeth 3, New Jersey Information Folder and Prospectus on Request NATIONAL SECURITIES & RESEARCH CORPORATION tiglabl ixhed 1930 120 Broadway, New York 5, N. Y. *- Number 5460.».The Commercial and Financial Chronicle Volume 183 Continued from 136 page high * imports. Producers' lead sales have remained high. decline in automobile pro¬ duction is attributed to overpro¬ further rise in electric duction, causing excessive dealer stocks, at least of some makes in power some The • Axe-Houghton index of durable goods raw materials prices has also advanced, owing in creases steel and copper prices. marked any A reviews mously of further decrease the production the high. in that little do a spread and London This of course to obscure in cumulation fabricators and in ders. But another world An stocks even then strike index. decrease zinc of Dodge in turn figures on on the sharp allowing showed up¬ a November, seasonal variation. orders have steel of tion for retraced the structural large por¬ decline. The a 1953-54 net for cement, lumber, and building materials has re¬ mained high. And, according to Department expenditures of for of the the in housing new declined or¬ there half has Chile and remained trends in the construc¬ low. the entire of sharp advances last' a that so from the winter of lost. downward spring, tracts in trend, since engineering con¬ awarded, although the are cline is from high and inventories low, despite level so that Unfilled orders for zinc the to has Engineering News Record reports suggesting the similar increases increase 1953 been has The started throughout 1955 summer 1954 units an de¬ extremely high the reduced volume Weekly Assistant was the time he position. torial and with the 300 A. bonds, preferred and Foreign the common possibility A mutual fund investing common he wnere was • edition of this Foreign new a on of the He has by U. S. & Foreign Oil, 42%; • New York and Fi¬ nancial Writers Association and various other clubs and organiza¬ tions. He will make his head¬ Build ' . or Association announcement. E. Welch, tion's Mr. with Representatives: Boston .Chicago • Dallas • Los Angeles • New York "Washington, D.C. Clark is dend of has You Bullock Shares, Inc. and If as We Mr. in —V vn; Welch Springfield, resident of Bronx- a ville, N. Y. is the Executive University and has been associated with Wellington Fund since 1937. or ciated with New COMPANY Investment Advisor and Principal Underwriter Texas National Bank P. O. BOX Telephone: CApitol 7-0211 Bldg., Houston, Texas 871 Bell Teletype: HO 566 York and v R. L. JUDY of vestment has Co., Stock with eral Reserve Bank of Treasurer TEXAS FUND MANAGEMENT year. through — our building you are . . . a Mutual purposeful, states, two the the For help from Area our your are more time your organize and to with Funds productive to direct other organization than if our among Many they f very in ever operated < the out and have how you more. can Call or top high did have this write as salesmen, you exclusively under policies are selling, now that Some of producers—and income before. same Most building are opportunity in our earners— brackets. All have represented personal estates through monthly profit-sharing bonuses. Find plus work. paper progressive t organization than in manager community, own territories, and four foreign countries. business.' earning of independent dealer. in profit-sharing plan our to are up ,■ earn 7 more King Merritt, President. 13 years prior to that he was asso¬ change firms local investment dealer an Vice- Pennsylvania of yourself routine, non-productive net more representatives in President of Wellington Company and Wellington Fund. He attended your period last same with tested sales-getting ideas and material. all qualified are can deal 41 born was for constructive devote can you you built Mass. and is be obtained from amounted sources $5,759,348 against $1,967,333 for profitable business in Divi¬ director a get a handle all we since ■' 1929 Vice-President of a will You Clark may gains and other top commissions on estate continuous support occupied by Mr. Welch. A graduate of Williams College. Mr. Prospectus 31 rewarding profit-sharing plan a an building associated now SECURITIES.OF THE SOUTHWEST v com¬ income compared with $10,734,380 and You will participate in Vice- formerly held the Association post MUTUAL FUND INVESTING IN distributions You will receive top commissions an the Associa¬ been the KING MERRITT & Philadelphia. been elected Commonwealth S. Ex¬ Fed¬ Waldo CO., INC. 391 Grand Avenue, Englewood, N. J. In¬ From New York Cole¬ LOwell 7-0100 City Dial MUrray Hill 8-8840 man, President, announced today. He also becomes Treasurer of North American Securities Com¬ North American Investment Corporation, and Commonwealth Stock Fund. Mr. Judy has been Assistant Secretary and Assistant pany, Treasurer since Stock of these companies 1951, and of Commonwealth Fund graduate of since 1952. He is a the Stanford Gradu¬ ate School of Business. a in 1954; distributions from capital With the King Merritt organization of Carriers and General Corp. He A chemical 1955 shares in Mutual Funds. Information Com' " "'V ^ ^■'■■4; Calvin and Wholesale The the estates of satisfied clients selling The Executive Chairman Public mittee. , to rose Invest¬ of Companies, according to elected the above "Investment Company Managers since 1925" funds prised $12,048,274 from investment profit-sharing plan—while Chicago. Association San Francisco 4, California Dec. on Based President of Wellington Fund, Inc., Philadelphia, has been Building mutual BETTER OPPORTUNITY and SECURITY FOR MUTUAL FUND SALESMEN been seph Prospectuses available from Investment Dealers share- to of the National Securities of and sponsors of-the series. Dec. 27. native of Baltimore and member ment SECURITIES COMPANY in including a distribution of $3,584 per share from net realized capital gains. The latter was paid Association also reported that Jo¬ Russ stock common 1955, service long-term growth of income and principal. Monoged ond Oisfrib^d by NORTH AMERICAN Dividends Up s distributions feature a companies selected for the possibility of . 138 page par to $1. paid out in 1954, it was announced Dividends equivalent to $4.3733 ' todav bv National Securities & per share were paid on U. S. & Research Corporation, managers editor on the New York staff and later in charge of the China-Bur¬ National in diversified on record high in 1955 at $17,807,622 compared with $12,701,713 the weexly, on share new assets: Administrative Committees of the stocks of well-established addi¬ stock additional one the Ltd., New York, has been elected .Chairman of the Executive and ■ one value changed from par ROBERT E. CLARK, Executive Vice-President of Calvin Bullock, FUND 360,000 capital Army Air Force during World War II, later transferring to "Yank," the Army quarters in long-term growth of principal. STOCK split three for was Series other magazines. a provide reasonable current of National to in of • represented the following ap¬ proximate percentages of total served basis 1955 stockhold¬ for Continued Common stock investments held He CORP., at $15 per share for each two shares held. Total amount of stock its Company, editor and publisher of two weekly newspapers in New York State, and editor of several Schenectady, N. Y. investing in income with conservation and the of Frank shares owners attended Hackley School at Tarrytown, N. Y., and Union College in COMPANY tional Munsey He is INVESTMENT stocks selected to present subscribed ers Total magazine. (WomiiieaAii over his assumed He has been in the edi¬ ma-India A balanced mutual fund and Managing Editor at and SHARES March and April, no Fi¬ 1945 since & publishing field since 1930, and was previously an edi¬ tor the subsidiary with the merger on June 30, 1955, the common stock of United States Mr. Johnston has been with Bar¬ Business be . a In connection ron's industry have been some¬ what conflicting. The number of since corporation portfolio securities. 1954. National may - net asset value of $21.09 per share as of Dec. 31, 1955. In ferred stocks for retirement mainthrough the distribution of and nancial report reports ly & for as , of' ^Telovision-Elec¬ reduction, the shares Closed-end investment company, subsidiary redeemed their outstanding first preferred stocks and acquired their second pre¬ joined Management Chicago, sponsors poration, announced today. average a the 1955 times" such former President of the Management Cor¬ Recent by annual at NATIONAL out¬ 30, has automobile in stock common 1955. Shares Corporation, and purchase of common amounts, at such prices deemed advisable. $128,950,171 as 1955, equal to $38.95 31, share of such that directors the of During the first six months of Johnston and managers tronics Fund, value authorized corporation's "in United States & International Se¬ curities Corporation on June PERSONAL PROGRESS A. Foreign Secu¬ merger with its former Inc., and sponsors of Hudson Fund, Inc., as director of information, William H. Cooley, This Dec. first sonal variation. Paul & standing. This is the corporation's equipment in the first quarter of 1956 are expected to be the high¬ est on record, allowing for-sea¬ Television asset per Commerce, plant and new States rities Corporation, closed-end in¬ vestment company, reports total other the have the United Untitled The report states Of $128 Million for the prices, probability here. hand moderate, leaving the present level far above that have occurred in London lead and Foreign Reports Net Assets been striking develop¬ ment has been the in to the Federal Reserve like lack of any cor¬ have prob¬ tion inventories more the not There hd^alsp been ai reduction the output of consumers' du¬ adjusted ac¬ since letdown a according No¬ steady a responding increase in unfilled been should rable goods other than automobiles statistical October and a other 137 drug, 18; metal and mining, 13.7; manufacturing and miscellaneous, 10.2; merchandising, 6.1; electric utility, 1.9; natural gas, 1.8. U. S. & production,, has to of W. some «!-i York New copper owing F. total contracts in 37 states retail of position showed signs of moderate vember ex¬ demand for automobiles, although the letdown has not been severe. prices. deterioration re¬ is prices have held between domestic overproduction, since sort jiwAV- ' • to ability that there has been harm industries sufficient allowed be automobile other be output prevent demand continues to be high year. closely to the peak of 50 cents per pound. Copper imports have de¬ clined, possibly because of the The in travagant sales records of the last industry because the from London copper wide decline except in comparison with the unani¬ opinion would steel demand so tail The steel indeed are stocks sat¬ very demand moderate further weakening in the demand for steel. to car The well so summer. scrap should indicate prices car quite up . slight and hardly enough to trade Used held down from their peak of last are A. reaction in steel scrap prices which followed this advance has been not recently, although used in¬ to localities. have production. still be considered may ~ isfactory. The Mutual Funds a • (39.7) A NATIONWIDE ORGANIZATION SPECIALIZING IN MUTUAL OFFICES IN PRINCIPAL CITIES FUNDS 138 The Commercial and Financial Chronicle (398) Continued from with 137 page is 1,080,000 - share, shares. 87.6 % Common stocks constituted of the 3.5%, Bonds acounted for Government obliga¬ year. U. S. tions 8.7% and cash .2%. the During received " tion 59.3c per •Total capital a On years of operation. The original net assets value was $12.50 per 1938 and securities sold. had 2,680 stock¬ on The the at pared with of end 1955 com¬ stated that net Limited. of $232,362,- man Corporation's - capital stock outstanding—the highest ever re¬ ported in the 26 years of its oper¬ as , included Service Company of Indiana, Inc., 4.20% interest and after royalties for the year, taxes, was and expenses paid during the year as follows: On the preferred stock, $269,685; on the common stock, $900,110 from net income from dividends, interest and last mon the on income net share from and funds this group than more mutual shareholders, President, will year the substantial 60c of corporation's fiscal Cameron amount per usual of Of this month. The the sharp in increase of earnings the funds Mr. Reed in and asset 1955. pointed out that divi¬ dends from net investment income amounted to ends Hit New Peak capital gains dividends. 1955, a capital gains Total assets of the investment - Net unrealized portfolio appreciation securities to amounted $132,600,910 on Dec. 31, 1955, as against $109,246,840 a year before. $8,918,685, compared of Common stocks constituted 91% net asset value at the end of the second quarter with U. S. Gov¬ ernments and net cash items funds comprising the $265,432,004 the on shareowners set number of new a record at 100,013 at H. J. the yearJr., Presi¬ Simonson, search $13,695,645, representing 5.9%. concluded investor the relatively low yields A MUTUAL INVESTMENT FUND Prospectus CEORCE A. 845 LAND TITLE upon request BAILEY & well as This of all to concern investors, private indicates the investment growth of successful corporations." American Selected assets RIttenhouse Shares total 31, 1955, as report¬ ed by Edward P. Rubin, President, were $52,122,909 or $9.84 a share, compared with $39,551,859 or $8.88 a share on Dec. 31, 1954. In addi¬ tion to the gain in asset value per share, 50c capital gain dis¬ was paid in January tribution bringing total gain for the $1.46 a share. Dividends 1955, to year declared in from investment totaled 30c 1955 income share, com¬ pared with 29c in 1954. Outstand¬ ing shares at Dec. 31 of 5,294,967 compared with 4,455,113 a year a . Dec. 31 common stocks investments in had 115 companies, the five largest hold¬ ings by industry being oil 11.1%, steel 10.5%, metal (non-ferrous) 8.2%, building 6.2%, paper 6.0%. in non-ferrous metal, 2.4% in oil, 2.9% in railroad, 5.4% in steel; Decreases of 2.4% in building, 3.6% in electric utility, 1.7% in ernment bonds and net cash. to while shareowners numbered 89,051. net assets, Nov. Series for a the of sales in Securities National totaled 1955 $52,110,968 weekly average in excess of $1,000,000. net to inter¬ expanding year. assets earlier, and represents an asset increase of 198%. He attributed the high "the fiscal totaled $7,962,199 on end of the fund's This compares with of $2,673,763 a year 1955, 30, Net asset cluding the among the at fiscal accessories auto were with 18% fund's year-end equip¬ and of net assets, railroads 8.6%, non-ferrous metals mining 8.2%, machinery and and machine tools 7.2% and retail trade 6.4%. SOVEREIGN INVESTORS ported total net assets 1955 of 30% increase 1954 when $1,587,893.91. net This the over re¬ Dec. 31, on is close assets a of amounted to $1,222,856.43. During the same period the net asset value per share from rose During the ited $10.98 there year of number to $12.54. was lim¬ a investments new added to the Fund's portfolio. For the most part additional-commit¬ ments made in good were quality already held. stocks common Science & Nuclear Fund reports increase an in of assets $228,000 31% for its first fiscal quarter ended Dec. 31, 1955. or The of Net asset total boosted increase sources the Fund re¬ to $941,217 on that date as compared with $713,115 at the close of its fiscal year on Sept. 30, last. The Fund began business last May with assets of $111,000. $10.76 value share a high new increased to Dec. 31, last, a on compared with $10.10 as a share on a share initially. Sept. 30, 1955 and $10 Bullock Assets At New value per distributions share, in¬ from real- / High Net assets of Bullock Fund, Ltd., Calvin Bullock, Ltd., were $27,391,699 for the fiscal year ended Nov. 30, 1955, according to Hugh Bullock, mutual fund supervised by President. This figure of crease assets at fund. of : Nov. on * a. Fund, $10.26 of fiscal hew high of the a assets -r. share basis, the value per Bullock from over establishes year-end a in¬ an the net the end of the previous the for represents $6,270,779 and year increased Ltd. share at the end $12.11 per share per 1954 to 30, 1955. Taking into con¬ sideration the of distribution 45 cents per share from net securities profits, the gain for the year ex¬ Institutional Income Fund, Inc., $224,415,613 Mr. Simonson also reported that holdings ceeded At the close of 1954 total assets amounted gain of a The five largest industry groups On net changes during were: Increases of 4.1% Significant the year 1954, a 22%. Total dividends from net invest¬ ment income for 1955 35% were cents per share. These justed figures have reflect the to As Nov. of ad¬ stock been 200% distribution made in March, 1955. 1955, 30, common stocks constituted 88.2% of net as¬ sets of Bullock Fund, Ltd. Longgrowth and capital apprecia¬ tion continues to be its basic in¬ term vestment objective. m$ Sales H<W helps that really help! sttt bring hitting, you more service planned to sales—more profits. The most comprehensive series of timely business builders and selling aids ever developed for more Concord Sales Gain Sales proven 1955 set billion, $3 sales 1. fuhos 300% up $759,000. year all these features: 610,000 67% Unique sales campaigns tailored to your 2. Direct mail letters for your of a 3. Continuous research and statistical data exclusive use. on 4. ACT NOW! at information our 5. keep you on top The necessary you turn year 1954 best when pre¬ sales $887,000. Fund were Net $7,- 1955 year-end, up $4,562,000 figure the earlier. Joins Hornblower Weeks (Special to The Financial Chronicle) Monthly Letter and other special studies to the at during from The 1952 was from Fund record high at over reported Mutual Funds. about of vious specific needs. Get full Concord new assets of Concord Offers you tylUTUAl today of a were investment brokers. 6-9242 American Dec. at Nov. 30, on represented advisability adequate having the funds. BLDG., PHILA. 10, PA. General Distributor profits, increased to $7.45 from year institutional. as food, 8.7% in the holdings of gov¬ A hard CO. on such securities must be of genuine SOVEREIGN INVESTORS that reasonable a Corporation, reported. The corporation sponsors and manages volume of forecast at are the $406 backlog of selected bonds and pre¬ ferred stocks seems prudent. How-, Dec. 31 last as dent of National Securities & Re¬ of 1956 Simonson company mutual seven National Securities Series swelled to end, declared. at represented 93.7% of assets, U. S. Governments and cash 6.3%. The Of $265 Million June on in the At The had ordinary income for the six months ended Dec. 31, 1955 amounted to $2,729,991, compared with $2,343,457 12 months earlier. record reflect distributions June, which Mr. ago. was Net be paid or added to shareholders' accounts convertible preferred; 5,500 National's Assets un¬ share practice dividend of $1.47 was that than $9 million will amount more pay In Reed, K. year, 30, t») dis¬ $15 million to announced. portfolio. The corporation also disposed of com¬ declared in December, 1955. capital FUNDS' Cor¬ its holdings of 2,500 shares Public been to wait until the end of the tribute values the invest¬ Because of these year. dividend gains. UNITED Petroleum Amerada poration, leaving 140,000 shares in appreciation in the cor¬ poration's assets, a capital gains per four shares realized share $1.82 term long of com¬ stock were 50 cents per from leaving 15,000 shares in the port¬ folio; and 2,127 shares of The Visking Corporation, leaving 10,000 shares in the portfolio; 4,000 paratively large gains and in view royalties and $3,276,400 from long term capital gains. payments closed-end estimated 1955. over "for ing 10,000 shares in the portfolio; companies, 4had realized shares Anderson-Prichard Oil capital gains of $5,143,563, equal Corporation; 10,000 shares The to $1.11 per share, during the 'Chicago Corporation and 4,000 first six months of the Corpora¬ shares Ohio Oil Company. tion's fiscal year, as compared to 40c per share for the same period were Dividend largest 10% 5,000 shares Corning Glass Works, ment $1,164,854. Dividends the Dividends ever, gains. Net income from dividends, Dec. $61,482,522. of Product billion, industrial production averaging 3% higher than in 1955, and total earnings after taxes of all U. S. corporations estimated at 10% higher in 1956 than 1955. / _ Corporation predicts a ahead with Gross Na¬ year tional 1,548 shown by Robert 31, 1955 net assets were ation— was The increase for the Lehman, President, and Monroe C. Gutman, Chairman of the year in the net assets, after divi¬ dends of $4,446,195 was $3,033,630. Executive Committee, in the SemiNet assets, after deducting $5,Annual Report to stockholders. This net asset value gives effect 993,000 preferred stock, were to the deduction of dividends to¬ equal to $30.82 per share of com¬ mon stock on the 1,800,220 shares taling 82%'% per share payable Jan. 10, 1956. outstanding. The corresponding Net profit from the sale of se¬ per share asset value on Dec. 31, curities for the year was $3,277,- 1954 was $45.25. 266 all from long-term capital The Lehman Corporation, one of search good during ment leaving 42,000 shares in the port¬ representation in common stocks folio; 8,140 shares The Dow Chem¬ in order to benefit from the high¬ ical Company, leaving 50,000 er income provided and at the shares in the portfolio; 5,000 same time to have an opportunity shares Johnson & Johnson, leav¬ to participate in the long-term of The Leh¬ 4,626,856 shares The rising secu¬ Simonson ex¬ The 1956 forecast issued by the shares Rohm & Haas Company, leaving ',ll;400 shares in the portfolio; 13,800 shares G. D. Searle & Co., High value shares 4,200 Calgary & Edmonton Corporation at asset and were staff of National Securities & Re¬ 1,900 shares Hercules Company; 2,000 shares Aluminum Limited; 3,775 shares Powell River Company Limited; 3,000 shares Kaiser Aluminum and Chemical Corporation; 1,000 shares The Louisiana Land & Exploration Company; sales of generally one prices," Mr. plained. included Corp. increased rities Powder ; . was rshares National Airlines, Incorpo¬ rated. Additions to the portfolio funds, , All Time the GENERAL AMERICAN INVES¬ INC., four 650, equal to $50.22 per share on the close of 1,707 at CO., to Sales A 1954. TORS amounted the I Assets company holders of Lehman splits. Cash distributions declared, over the entire period of operation, amounted to $12.11 per share from ordinary income and $9.22 from 'profit assets ago. for the 1955 two-for-one stock adjustment after share . sub¬ debentures tion; 10,000 shares Northern Nat¬ ural Gas Company; 3,500 shares The Mead Corporation; 10,000 including United Science and United Continental, amounted to $263,881,004, an increase of more than $78% million over a year distribution of $1.29 per will which 9 Fund distribu¬ annual cash to gain cash share. March 6, 1956 the company mark the completion of 27 and share Dec. its stockholders $4,651,278, compared with $2,490,distribu¬ 859 a year ago-. year ordinary amounting tions , .. a Accumulative made convertible America 31/2%, 1980; 15,000 shares Westinghouse Elec¬ tric Corporation; 15,000 shares Eli Lilly & Company "B"; 11,000 shares National Homes Corpora¬ of United shares securities $5.99 ordinated the total was $3,546,375. ago ized 24%. of $9.86 a year-end $4,654,987 the day Christmas, while a year before company's assets at the end of the on distribution in an or $139,082,416, Dec. 5, made public important factor in the asset growth of the National Securities Series during 1955, the year also "While pany of investment mutual investment fund shares." convertible debentures 37/s%, 1967; $178,600 Radio Corporation $3,- United Income Fund, with total assets outstanding now against $6,186,637, the of est portfolio additions during Thursday, January 19, 1956 . the quarter were $3,000,000 Amer¬ ican Telephone & Telegraph Com-* securities from gregated 970,059. Mutual Funds New 1954; distribu¬ profits ag¬ $6,025,905 in tions . . CHARLOTTE, N. - of all Fund developments. sales tools and aids — to help Laurie Willis is C. —Mrs. H. now connected with Hornblower & Weeks, John¬ ston Building. Mrs. Willis was formerly with Bache & Co. opportunities into sales. special Dealer Service —the program of fresh promotional ideas. ARTHUR WIESENBERGER & CO. Members! N. Y. Stock Exchange • American 61 TELETYPE: NY1-420 With Stock Exchange BROADWAY, NEW YORK 6, N.Y. Baker, Walsh (Special to The Financial Chronicle) CHICAGO, 111.—Thomas J. Wil¬ is now with Baker, Walsh & kin Co., 29 South La Salle Street. Number 5460 Volume 183 (399) The Commercial and Financial Chronicle ... 139 ' Continued from 8 page ' ' . ■ brokers had orders \ - Dealer-Broker Investment Recommendations Sites—Information making r per Even Ohio, West Virginia, Virginia, Kentucky and Tennessee L. Davis, Mgr., Area Development Division, American Gas & Electric Company, 30 Church Street, New York 8, N. Y. gan, rata —L. : South Sites in the Plant Information — R. — P. the all fanfare accorded visiting royalty the stock of Ford Co., > came to the Wall Motor of business prospects for the new Main with a list of securities with attractive possibilities for 1956—Booklet F, G. H. Walker & Co., 1 Wall Street, New Streets York - part of the world this week. the 5, N. Y. uses—Kennametal Inc., Latrobe, Pa. Dimensional Three plastic base and vinyl Maps—On plastic feet) $15; United States (5% x 3% feet) 4 feet) $45; California (3Vi'x 4 feet) $45; x Stock Original and fer f " ' ';v>. •" •' : * " \ -- - . Broadway, New York 5,. N; Y. Also the Texas Company. . ' 75Anchor & a report on not in the Robinson Stores and is — Annual report — Cascade Natural Corporation, 497 Securities Bldg., Seattle 1, Wash. of Air Lines, ; Gas & Water Ford the is selling 22% with to view a vestige a Y.; the by of the in¬ reverse, created an¬ mere Foundation's the for market a of times the; amount many stock fit Mississippi Valley Gas Co.—Memorandum—Rauseher, Pierce & being offered. memorandum on Also avail¬ Missouri Pacific Railroad Co. — Review Monarch Royalty . San Jacinto / 7 wisdom •:tfr 44-50 Pearl Rhoades & Co., 42 Street, Toronto 1, — — the — & Co., 634 South Spring Street, Los Angeles 14,; Calif. Co.—New Cement Office Square, 1, Ont., Canada. views—Lerner | & Co., markets. 10 v Corp.—Data—D'Avigdor Company, 63 Wall Street, New York 5, N. Y. Scott Paper Unilever. j Company—Report—Thomson Southern & McKinnon, Street, New York 5, N. Y. Stancan Uranium Corp. — & National Bank J Inc.—Analysis—Kidder, Peabody & Co., — Analysis — Hill Richards & Co., Street, Los Angeles 14, Calif. — Analysis -^Southwestern Securities Company, Mercantile Commerce Building, Dallas 1, Texas. Vick Chemical—Bulletin—J. R. Williston 6, N. Y. & Co., ^15 Broadway, — Analysis and COLUMBUS, priced are paid have still higher a authorization is standard stories ruling as for high almost as five be to secured and A Dividend a trying find one fair- public offering their* down plight is since it is his job to to pacify orders drastically This is either or scaled- perhaps — is and of record at the close of business on February 10, 1956. by j. f. McCarthy, Treasurer. electrochemical company -Niagara Falls, N. Y. < PAUL, MINNESOTA Dividend Notice Manufacturers of Automotive and Industrial Batteries NOTICE DIVIDEND The Board of Directors a per share on the Cumulative Preferred Stock, payable February 1, X.. declared dividends 1956, the record of share per $4.25 Cumulative Preferred Stock, payable March 28, March as of 1956, the to close stockholders of business 1956. 2, Quarterly record January on 20, 1956. the 1956 the close dividend dividend Common 24, today a follows: shareholders of to Dividend declared January 18, on as Quarterly dividend of $1.0625 today declared regular quarterly dividend of 5614$ Common of Directors The Board to of per Common of Stock, $.25 per business share payable February stockholders of record ANSLEY of 42 February 2, WILCOX as share 2nd, Secretary on February 1, to shareholders of record January 20, 1956. Half President a Century of Chemicals from the Salt of the Earth A. H. DAGGETT i. 1905—1955 12, 1955 R R. I. REYNOLDS TOBACCO Common Stock I COMPANY Dividend Makers rather large firm typical. Many of its customer- c f Camel, Cavalier and Winston The Board of Directors of Central and South West Corporation at ils meeting held on January 17, 1956, declared a regular quarterly divi¬ dend of thirty-five cents (35(9 per share on the Corporation's Common Slock. This dividend is olders February 29,1956, to stockEayable of record January 31,1956. IR SCHEUERMAN, Secretary Central and South West cigarettes Prince Albert smoking Quarterly Dividend quarterly dividend of 70c per share has been declared on the Common and New Class B able Com¬ stocks of the Company, pay¬ March 5, 1956 to stock¬ holders of record at the close J. CONRAD, Winston-Salem, N. C. January 12, 1956 of 15, 1956. business February W. Corporation Wilmington, Delaware tobacco A mon LEROY J. of 1956. Stock, payable en¬ particularly true if the one dollar one HOOKER customers who tirely eliminated. situation in of share has been declared on the Capital Stock of this Company, pay¬ able March 12, 1956, to shareholders BATTERIES, INC* price of $62.50. But customer brokers' attempt ' Smelting Co., Limited per GOULD-NATIONAL Committee, Poo^ Customer-Broker The 65 = Mining twenty-five cents ($1.25) (Canadian) NOTICES DIVIDEND study called in price of $64.50. The NO. railroad gauge - NOTICES DIVIDEND Committee and then at the the December big institution tution put in an order for a sized block of members Hudson Bay the of joint report to trustees a G. the to Stock Exchange. DIVIDEND Offering of reportedly held that it was "buy" at added put the matter Investment much Staff to Ohio—Robert been Building, New York the certificates is being made sub¬ issue with Company, staff of Vercoe & Co., Huntington Bank to cording to maturity. The has Powers 3.125%, ac¬ the Securities Eighth Avenue. 1971, in¬ to to affiliated become just to be in the swim, the insti¬ - The Midland Company Limited, 50 King Street, West, Toronto, Ont., Canada. George Westcn Limited a ~/| Telecomputing Corporation New York of the offering price. after turned in Cummings & Co., Broadway, New York 5, N. Y. Three States Natural Gas Company did to } Street, New York 5, N. Y. South Spring to prior to start issue, the to its to which | Sunshine Biscuits, Inc.—Bulletin—Bregman, 621 up which — Corporation—Analysis—Smith, Hague, Noble Suburban Gas Service, 100 Wall Builcfing, Houston Co., Penobscot Building, Detroit 26, Mich. 17 Wall 11 been (Special to The Financial Chronicle) trading in U. S. contrast, one said was a Brochure "Uranium iii Canada" 2, Texas. Greene over > Crerie & Company, Texas Stubnitz for In Company—Analytical brochure—Smith, Barney & on $691/4 points | Co., 14 Wall Street, New York 5, N. Y. Also available is a re¬ view of the Chemical & Pharmaceutical Industry, and a memorandum doubt matters by premiums People Post % Boston 9, Mass. Saaty Fuel Injector certificates yield from 2.80% ject Colo.—Theodore V. Denuszek and Orson F. Miles have = The Board of of "when-issued" - - in the issue in Toronto Ltd.—Analysis—Burns Bros. & Company, 44 , Riverside no evident from the was substantial 7 ,, (Special to The Financial Chronicle) GREELEY, Vercoe Adds Preferred Dividend What the rank and file thought Morgan i semi-annually 1, 1956 to Feb. 1, instances, problem a judging of the stock Analysis of Two With American Sees. Group Hutzler & maturing ficates, Directors — dimensions. $7,800,000 of Chicago, Burlington & Quincy RR. Equipment Trust No. 1 of 1956 3V8% equipment trust certi¬ the going the rounds. Dept. C-19, 30 Pine Street, New York 5, N. Y. King Street, West, Toronto of staff Co., First Na¬ offering are Experts expert more investment • — Quebec Chibougamau Goldfields, Limited Rio Palmer Oils many offering less the to & Building. ./;•>> American Bros. associates solve to general public than it those Walston & Co., 120 Broadway, New York 5, N. Y. Bank on Ltd.—Report—Carl M. Loeb, Memorandum tional Equip. Trusts Salomon against require will in Ford presented Pigeonhole Parking Inc.—Information—L. D. Sherman & Co., f Offers >"■■■ words, other Solomon a problem The Ont., Wall Street, New York 5,"N. Y. Petroleums Ltd. In Tough On ' New York Capital Fund of Canada Pacific of this it added C. Sudler distributing available stock And Limited—Analysis—Canadian Corporation Service, Canada—$1.00. . the ability. Corporation—Report—Kramer^ Woods & Co., Information and pattern." Building, Houston 2, Texas. New Coldvue Mines of small common. SAINT Sutrp Bros. & Co., — ,.120 Broadway, New York 5, N. Y. been Amos prospects week's next Salomon Bros. crders received to the best of their Gulf Sulphu* Co. Texas DENVER, Colo.—Lois L. Hughes has 1515 the headache for the comes the allot • ' lion of firms which must "cut the cloth to Chemical Company, a Amos Sudler Adds The new Now First National Bank Co., (Special to The Financial Chronicle) . Inc.—Report—General Investing Corp., 80 Wall Street Street, New York 5, N..Y. 7 able is & Interstate Commerce Commission literally i. Time of of this under¬ success aroused intention Company—Analysis—Blair & Co. Incor- Co., Mercantile Bank Building, Dallas 1, Texas. erts Textron-American's few and Maurice — joined the staff of Shelley, Rob¬ entire of tap, on Colo. DENVER, Biggs and Fred C. Sommers have of underwriters Marlowe v- Outside Shelley, Roberts (Special to The Financial Chronicle) clusive. was never porated, 105 South La Salle Street, Chicago 3, 111. - so $30 million debenture, issue which Aug. nouncement ' y-/'.';'/ Company. Indiana holdings terest rated, 44 Wall Street, New York 5. N. Y. Also available is a bulletin on the Fort Neck National Bank and Bell & Gossett tj rather taking. Quite the Corporation—Analysis—Blair & Co., Incorpo¬ Western the The Inc.—Analysis—Ira Haupt & Co., *111 Broad¬ Corporation, 111 Broadway, New York 6, N. Great its Co., Motor Ford which doubt of the Dodge Manufacturing Corporation—Analysis—Aetna Securities v but There New York 6, N. Y. way, Two With marketing the Ford that just about con¬ and stitutes are Corp. and Stroud & Co., Inc. group stock, is • Building. ;-77"V;i of course, folio. Company—Analysis—Laird, Bissell & Meeds, 120 Broadway, New York 5, N. Y. ! Delta firm for went /diversifying, its investment port¬ Products Refining Corn Ford arranged his 7';':: ; the Foundation > Mr. dissimilar since it does involve directly, analysis of Grayson an list of selected stocks in the 30s. a Cascade Natural Gas Corp. Gas issue same and current occasion, ■ Francis I. du Pont & Co., 1 Wall Street, New York 5, N. Y. available the reasons and Texas Utilities Co. with $15 mil¬ of That company. Detroit and is entirely the at went relinquishment financing. The Co., 30 Pine Street, New York 5, N. Y. Also that to own Campbell Soup Co.—Analysis in current issue of "Gleanings"— 7 - w Ford's ; 4 Ford, then, would have in¬ of the big back Glass Corporation—Analysis—Stanley Heller Hocking said was ended availableiis 20s, the Henry storv control 1 : letter, to a in for $25 million debentures the as volved - " * -■ in back > Associate^ in the offering are: Drexel & Cor, Union Securities were it Air Reduction Company—Analysis—Harris. Upham & Co., 120 r ; * V-. • • *;; with The Founda¬ Ford interest to -ft '.1 - shares 50 time, the price of such financing, Company, 50 Church Street, New York 7, N. Y. ' good a 781,950. following week will bring a bit of a pickup with North¬ western Bell Telephone coming giving current Federal and State Transfer Tax Rates—Registrar and Trans¬ Company, Electric Building, Richmond 9, Va; pro¬ only customer. per than a a elder, in financing. But Virginia Plant Sites—Information—Virginia Electric and Power ■J'-- of the bankers, sought the Street, New York 8, N. Y. Transfer Tax Rates—Booklet to explaining his doing, v Plenty around across recalled an earlier instance when Jersey (2V2 x 4 feet) $39.50; Wisconsin (3 x 4 feet) $37.5C—Dun & Bradstreet's International Markets, Dept. N7, Church Streets and account tion New 99 and country the coated—world (3x2 ?7$45; Canada (4 would shares underwriting Sale of 10.2 million shares of fraternity with a few notable ex¬ the second largest automobile ceptions, will have plenty of time producer's stock to the public for in which to complete the task. Cutting Operations—Composition carbides for industrial Steel yield more tion With year 7 on this single customer, the broker must accompany this ac¬ 6, New York.Securities Outlook—Survey •' 250 such distributed 16 allotted 1955—Compilation of stock offerings Corporation, 65 Broadway, New York Securities if basis And if • Preferred Stock Issues in —Union only of against man about Jobb, Asst. V.-P., Atlantic Coast Line Railroad, Wilmington, N. C. available equipment, estimated to cost $9,- / orders* available sites in Indiana, Michi¬ on to up and shares Plant ranging 4,000 shares. But the firm's participation permitted the 3,000 Secretary 140 (400) The Commercial and Financial Chronicle . actually estimates BUSINESS BUZZ a decrease in the cost of aircraft procurement. For as • • Thursday; January 19, 1956 .. "major procurement" items whole, he "budgets" a de¬ a of crease Behind-the-Scene Interpretation* from the Nation'* $104 million. However, that And You Capital the if it assumed even and revenue estimates of Mr. spending Eisenhower's budget—the figures which most people think of as the budget—• their most honest guesses, were these WASHINGTON, D. C.—Presi¬ dent Eisenhower's "balanced budgets" for 1956 1957 the and fiscal the birdies. years strictly are For for ' for the , thing. ous it First, of receipts is and revenues of accounts for President any is estimate regarded curacy en¬ Thus, balanced budget" is in as cluded , /required for the,* annual what will the be and what On President collected will this estimated in be tion For alter ahead as with of gram goodies too an ambitious an President recommended he cases to forgot include program vehicle, excise tax go annually tures, the same. of gasoline, revenues meet of these n« building period by willing re¬ tire the amount to be borrowed s acquired a terrific inferiority complex since found out he makes less than J. Fred while construction under was "soil bank" too It is urged will or be though little would in fiscal So the Proud of the Markets We Make and Wire 1956 or 1957, would be as spent Ninety this item "balanced Dallas Rauscher, Pierce & Company legislative First Securities Co. cost Lexington The Nashville (counting Clark, Landstreet & Kirkpatrick Louisville The continuance Kentucky Company However, has Rauscher, Pierce & Company much bank," paying There H. O. Peet & Co. up Republican San Antonio Rauscher, Pierce & Company Angeles J. Barth & Co. Milwaukee served House not enough. quate Paine, Webber, Jackson & Curtis come tween they Denver on the sweetening now be and made Bosworth, Sullivan & Company of or clear, 6, to budget high-class tally them). a ac¬ a of fiscal might good many short- or somewhere the within performance, for 1956. The Eisenhower tion disavows months into came largest when ago office, the total spending, Administra¬ responsibility for 1953, almost fiscal of it year of the post War II $74.3 billion. Accepting the Administra¬ or tion's excuse, from fiscal fiscal 1956 (if '53 achieved), Administration's actual cut to the in are other in¬ rising costs, entirely. them For one or addi¬ two times in a the current $34.5 year billion, the defense for spending next year man's establishment— increase are million the Tru¬ 1954 $13.6-billion a imagi¬ nary cut.) After the what Administration new into office, amounted it to accepted surrender a in Korea, permitting a cut in defenses spending. Actual "na¬ security" expenses have tional been cut from 1953 to 1956 by $10.8 billion. In other words, the Eisen¬ hower Administration this year is spending on all $800 million government "national Truman spent on more other security," than than all Mr. govern¬ other than "national se¬ in the last and most expensive year of his Admin¬ istration. curity," it procurement — the on indicates rise. Yet the only estimates a rise of $258 million in spending for the much advertised bigger guided missile program, $77 1956, with fiscal for ; President President in¬ results estimate show ment definitely he doesn't plan costs its compare numerous the to is will be $10 billion. Administration likes to (The most be¬ by revenues spending of $64.3 billion come range came of White farm will dis¬ so Most observers believe that without any increase in the size have achieved Nov. are the it would be $35.5 billion. be bank" 1955, then suffi¬ comparison purposes, it be assumed that the esti¬ may to is A proper and ade¬ cannot have the "soil CCC on and leaders notice that as 1956. (The word appropriate because require revised ;■ - , of President erringly es¬ timated this at $34 billion. The "soil to commodities, throughout There row, the income -lad¬ on der. is costs category of considerable significance to the budget, De¬ fense Department military program marginal farmer huge a tional of myriads of loans The income" boosted Kansas City to be the However, there is con¬ the is in is spending. farm than to omit fancy term for farmers not to farm. kinds. "low the that are all the more If it Economy Appraised avoid fully estimating probable and foreseeable ex¬ also Ike stances which might be cited of estimated expenditures for fis¬ cal 1957 which either appear to bank," soil Presi¬ Estimated Same - minimum of $1 $400 million MORE President estimates present level of servation spending). of Houston Los Kentucky Company rev¬ newest spending a the the program estimate than countant some the of Defense Costs (Agricul¬ "soil be seven as or part these persed more Benson President, that the billion, J. Barth & Co. far to the figures either Secretary than San Francisco hand than couldn't farm "seems" accompanying proposals" additional farm aid expendi¬ for next year. This cor¬ respondent was advised by a farm ture take way, $600 million less in fiscal' 1957 ex¬ and perienced will under Commodity Credit Corp., which cocked a It get spending in some Mr. Eisenhower estimates only $400 million for his "soil bank would Chicago year- '56 the omission holds knocks budget" and penditure estimate into hat. alone. to Although seems percent alone Muggs!" foreign give-away program of commodities, the President as tures Eastman, Dillon & Company of cloak of errors mated dent's many as New York fiscal For . possible to purchase as he in large into come operated con¬ get under way Underestimate Farm Costs Correspondents of all through calendar pace before Sept. 1 if enacted by Jan. 31, which is impossible. on Congress that this program be approved as quickly as pos¬ sible for even struction long probably urged of these costs would be Federal. our Presi¬ guessing of expenditures. wav. rights-of-way. Proud of the assumed that the business would continue the for¬ ciently " es¬ would picture up, than short 1956. it did expendi¬ but if continued beyond fell ward quickly are 1957 altered 1957 from year gives. estimate boom a and up. projections by $4.5 billion. billions We a made vastly now were $25 would NOT taxpayers, would eventually some some January fiscal more for ships, and [This column is intended to refleet the "behind the scene" interpretation from the nation's Capital and may or may not coincide with the "Chronicle's" own views.] TRADING MARKETS Fashion Park Check us quickly through any Indian Head Mills of the above W. L. Maxson Co. Correspondents Morgan Engineering National Co. SCHERCK, RICHTER COMPANY Member Bell Teletype SL 456 Midwest Stock Exchange 320 N. 4th St. St. Louis Carl Marks FOREIGN 2, Wo. GArfield SECURITIES 50 BROAD STREET 1-0225 TEL: •, HANOVER 2-0050 & Ho. Inc. SPECIALISTS NEW YORK 4, N. Y. TELETYPE NY 1-971 L. D. 123 Riverside Cement LERNER & CO. Investment Securities 10 Post Office Square, Boston 9, Mass. Telephone I at if it again mate¬ were a enue infor¬ his aides, unless they figures before finally Federal motor pro¬ in what Eisenhower's plus $2 billion of grants to cities. This money would be spent over a period of 13 to 15 years. Proposed additional improvements and long delayed, the However, the made .were error, Likewise, the President's billion and to excuse for ago coming forth with them, want new President this performance it Mr. mation, guesses revenues a with authorization," explained Highway Program Expressing great satisfac¬ noting show spend¬ year when the revised now Is $27 Billion in¬ surplus of $200 mil¬ lion in the present fiscal year and $400 million for the next year. an timates present current .figures Such dent spent. 'the basis the estimated the a finitesimal, they think in terms of of for rialized this budget under legislation cover only continuance President -/. these in proposed the case ago $1.9 billion less than he now estimates it, and the fiscal year still had six months to go after recommended program for high- / ways, the dollar estimates in¬ So if even this year ing the President. surplus a of enactment at this receipts "submits January on Congress. of the "Pending final determination '' expenditures. of the the President best greatest having What most people think of as "the budget" is the estimate of and the intentions. the of the amounts : . affect» a political campaign document, annually issued. the ensuing year for ac¬ away with even possibility Fourth, it is when an usually too far session expenditures. or difficulty with the budgetmaking is that the first estimate and expanded high¬ program, terprise Second, it is a list¬ ing of appropriations requested. Third, it contains some but which 'would new the out major Eisenhower spending an ex¬ frequently- not all -requests for left as way penditures. legislation instance, blithely A budget document is a curi¬ estimate the things would cost in his so-called "budget." HUbbard 2-1990 ■ r:-:''''' Teletype BS 69