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•'V*. AD.X

U3RARY

•

11 1950

JAN

to mi

a %mv

Reg. U. S. Pat. Office

Volume

Number 4868

170

-

EDITORIAL

Price 30 Cents

York, N. Y., Thursday, December 29, 1949

New

,

;

Business Prospects
.

As We See It
".i

*■.;*

-

■

••

'

Mr.

enterprise, and would in fact sustain and preserve
free enterprise. To the thoughtful student it is
evident enough that whatever • may be said of
them, and whatever may be supposed by their
sponsors,

measures

creators

ent

more

most of

cline. in

the

Let

In

F.

ator

behavior of this year's

sion

or an

been doing of late months
Continued

on

and

both of these names can be justified if we
appropriate figures. If we look at the most
inclusive figures bearing on the state of business—the
Gross National Product—I think Secretary Snyder is
Of course,

justified. Gross National Product in 1948 was $262 bil¬
lion; the average annual rate for the first three-quarters
of 1949 was $260 billion.
This is only a minor fluctua¬
tion—not even an adjustment.

)

33

page

on

page

28, 1949.

and Outlook

'

Due

December

ardous, until this year it entails vir¬
tually, no risk at all. This diminu*

Otiwld B. Woodward

tion in the occupational peril results
speak¬
ing, everyone has become a forecaster. My tabulation
through 6:15 o'clock last night showed that the number of
forecasts for 1950 issued to that time slightly exceeded
the number of persons above the age of 18 in the Ameri*
can
population. This excess arises from the fact that
some
business executives make pne forecast for their
sales departments and another for their accounting de¬
partments and from the usual phenomenon that a num¬
ber of professional economists have two or even three,
;

4,from the fact that, practically

different
in

opinions.

prediction

This virtually universal participation

means

that

forecaster can escape the

every

Continued
*An

address

American

by

Mr.

Woodward

Statistical Association,

outlook for 1950,

Street, New York 5

'

Bond Fund

Troy

Albany

OF COMMERCE

Bond Dept.

Teletype: NY 1-708

New York

NATIONAL BANK

'
.

1

r

,

4

Municipal

'

*•

'

•

New

1

An interesting

«S.
„

NEW

,

COMPAN Y

Booklet available for

bonds

Institution*

'

ANGELES




1899

.

"

.

New York

Cincinnati

Chicago
Denver
Columbus Toledo

.

.

•*

-

»•

„

*

MEMBERS NEW YORK

CLEVELAND

CHICAGO
LOS

ESTABLISHED 1891

(Incorporated)

BOSTON

YORK

Established

Dominion Securities
Grporaxioh

Goodbody & CO.

OTIS & CO.

.

workout situation

,

Corporate Securities

SANDERS

England

Public Service Co.

and

VAN CIS,

CITY OF NFW YORK

San Fmimmcd Lo« Angeles

BONDS & STOCKS

and

stocks

Underwriters and

be obtained
from authorized deulers, or

THE

OF

Agency: 20 Exchange PL

CANADIAN

canadian

may

CHASE

.

';•*

Distributors of

Department

THE

Head Office: Toronto

Williamsport

Seattle Portland,Ore.

•

Bond

OF NEW YORK

Scranton

Washington, D. C.

Prospectus for this Open-End
Company

the

.Bonds

CANADIAN BANK

Harrisburg

Buffalo

Wilkes-Barre

OF BOSTON

Investment

of

New York City, Dec.

Municipal

Canada

THE NATIONAL CITY BANK

PHILADELPHIA

BOSTON

Exchange

<Jfie

'

meeting

33

State and

THE

CHICAGO

V:

across

■

Wall Street, New York 5

: '

page

Monthly Commercial Letter

Providence

\

at

on

upon request

White,Weld&Co.
BOSTON

business fore*

INVESTMENT SECURITIES

64 Wall

40

years,

BUSINESS IN 1950?—The "CHRONICLE" of Jan. 19, its "Annual

Established 1927

@ 1.05% to 98l/2

Members New York Slock

v

Issue," will include th« reviews of over 200 of America's foremost

R. H. Johnson & Co.

(When, as and if issued)

;

•

Necessity for Forecasting

550 Branches

15, 1954-62

*

<«S

General and Refunding

Priced

the

.

:V

•

out-

28, 1949.

.

banking and industrial executives on the business

1/4% Bonds

in

quo

••r;" <"

■

Port of New York

Authority

and

economy, -o

During recent

by Mr. Newbury before a meeting of the

;■

'

.

32

American Statistical Association, New York City, Dec.

WHAT'S AHEAD FOR
Review

business should be called a reces¬

Continued

spending. Con¬

income

casting has become steadily less haz*

Someone

look at the

that what

The

1949 has been a pe¬

ways

year.

i

j

'V''; V:

the "most prosperous

adjustment.

*An address

Mr., Lewis has

as

national

'

characterized
depression
we have
evei^had." Early in DecemD. Newbury ? / ber,
at Senator Paul Douglas' subjawgsr•
Fisca 1 Policy, the Sen¬
and Secretary ZV9H&? Snyder argued whether the
it

York

(1) slightly
(2) smaller

maintaining rsfalus

\

;.

-

-

some

culiar

of special statute
from jail had they
production of coal
their tyrant, Mr.

be carefully observed

it

assigned

the

features of the cur¬

significant

rent year.

matriculate, it need hardly be suggested

Lev/is.

approach

-

"

t

pot in 1950 will aggregate slightly
less than in 1949. Criticizes policy
of

to

'

'

reduced government

cludes

trend toward

Expects aggregate debusiness to reach 10%.

wish

I

•

"

agricultural products; (3)- lower exports
and larger imports; (4) some de¬
cline! in automobile sales; and (5)

subject of business prospects of the
coming year by reviewing some of

strikingly exemplified is all

only drastic provisions
could possibly save producers
arbitrarily chosen to limit the
as
have the miners through

demand for

early 1950, but

downward

'

will be dominated by:
for business capital;

year

demand

-

this than in the recent behavior of John L. Lewis.

To the

J"

end of year.

icould: not possibly

that

for

coining

lower

continuation of pres-

mean

business level in

looks

of labor relations and labor unionism.

Nowhere

wilt

tors

these so-called
fail to
damage, and in the end destroy the American
system we have so long insisted upon having.
There are many, however, who appear to lack
conviction on the point, and there may be a good
many who fail to realize how far along the road
to something quite the opposite of the American
system of free enterprise we have already trav¬
eled.
Thoughts of this kind must have been
stimulated in the minds of the more thoughtful
during the past few weeks, and particularly dur¬
ing the past week, by developments in the field
and

welfare state

in

private construction and in heavy manufac¬

turing industries, combined with short upward trend
in soft goods. Holds offsetting fac--

machinations

1

'

Life insurance economist contends business conditions

Newbury, after reviewing and interpreting develop1949, forecasts for 1950 a downward trend

new

r

Mutual Life Insurance Company of New

ments in

in

-

•*

B. WOODWARD*

Vice-President,

Second

-

"

promoters, was-and is to insist that
are intended
to "save" free

Deal

Fair

*

,

Westinghouse Electric Corporation

j Possibly one of the most effective political
tricks of the New Deal leaders; and now of the

j

.

By DONALD

Enterprise"?

What Do You Mean, "Free

their

Retired Vice-President,

:

:

-

Copy

for 1950

eat

By FRANK D. NEWBURY*

a

115 BROADWAY

Dallas
Buffalo

NEW YORK

•

-

.

105 W.

IRA HAUPT & CO.
Members New York Stock
and

<

STOCK EXCH.

111

40 Exchange Place, New York S.N. Y.

ADAMS ST.

CHICAGO

<

WHitebaU 4-8181

;

Boston

Exchange

other Principal Exchange*

Broadway, N.Y. I
Teletype NY 1-2700
Telephone: Enterprise 1820

WOrth 4-6000

Teletype NY 1 -702-3

and Dealera

2

(2634)

THE

TRADING

MARKETS

The

IN

Home Insurance

FINANCIAL

CHRONICLE

Security I Like Best

Forum

for

Selections

Alabama &

a

all sections of the
country participate and give their reasons

Maryland Casualty (Com.)

Participants and

continuous forum in which, -each week, a differ¬
of experts in the investment and advisory field from

ent group

Great American Insurance

Thursday, December 29, 1949

Their

Constituting

Westchester Fire

COMMERCIAL'&

Sugar

favoring a particular security. Selections may be suitable
for individuals, for trustees and for institutions.

Stocks

Jacques

—

Coe,

Jacques Coe & Co., N. Y. City.

Louisiana Securities

Associates Investment Co.—Albert
ALBERT McGANN

Securities Co., Inc.,

Corporation

South

It's

120 Broadway, New York 5

Bend, Indiana

in

for me to meet this
challenge for my long experience

Teletype NY 1-563

BArclay 7-5660

the

stock

common

Associates

Investment

of

Co.

vinces

security
every

investor

able' to

fojcpONNELL & CO
Members
New

i

York

Stock

New

.

York

Curb

Exchange
Exchange

Albert McGann
,

prominence

tradition

£*
"

Floor, Kentucky Home Life BIdg.

KENTUCKY

2,

Long Distance 233-9

seen

in

1918

continue

which

earnings

importance to

our
promises

which

to *

high-level'

of

close

time

same

■

■'

:'

■.

■■

^

i

favorable

this

Dan River Mills
'
■

.;•»

industry

-

Engaging primarily in
ized forms of
financing, with
emphasis

upon automobile

uiiiiiiiiiiiiiiiiimiiiimiiiiiiiimiim

NORTH and SOUTH

ing

war

of

plus

a

a

is

sound

leading metal

This manufactur¬

of

receivables
made

years

supplying

services

.

t

'■

-

F. W.

CRAIGIE&CO.
RICHMOND, VIRGINIA
Teletype: RH 83 &
Telephone 3-9137

an

and

is

the

has

of

inevitable.

these

become

which

finance

vital

commodity it sells finds

to

appetite which ha^ yet
whetted. I A true growth

be

stock, it rates institutional appeal
pnH

a

legal rating in the state of
Indiana.

make

is

Senior
'*

"v

'

Partner,
Coe

&

Co.,

In

like best at this

ations which
have been

been

and

the

consumer goods to
recent published fig¬
point to a continuance of the

prime
sales

importance

financing

of

in

system.,

instalment
business

our

y

.

Recent

statistics, published

the

by

curities
been

with

mm COMPANY
&
208 South La Salle
St., Chicago 4
Tele. RAndoIpil 6-4696
Tel. CG 451

time

t i

u a

o n

the

to

repeat

were

to be

pears

the

bonds

ing

bond

issues

this

the

from

the

is

.season

liquidated
sold.

Companies.
few

at

all

with

levels, supporting my conten¬
industry has a con¬

pre-World War

tinued sound future, and that As¬
sociates Investment
Company will
have a comfortable niche in

the

industry.

shares

could

of

mean

consumer

at

financing

least

40% more
business for this particular enter¬
prise, despite other business fac¬
tors

which

may

or

may

not

be

favorable.
The investor finds
many strong
points of protection in this se¬

curity.

the

lias

industry

sugar

been

burdened

all

words,

,

of
1

.

For

dividend

pay¬
■

,

the

past four years, sugar
group have been in a
down-trend. During the past few
months they appear to have sta¬
as

a

bilized, and the past weeks have
suggested indications of what may
be
Up

the

beginning of

a

substantial

>>*~nd

Both

investment

senu-apecuiative

clined

to have

The current market price the sugar

a

minded

interests
poor

are

and
in¬

opinion of

industry and shares—

CHICAGO

DETROIT

PITTSBURGH

.

LAMB0RN & CO., Inc.
99

WALL

STREET

NEW YORK 5, N. Y.

SUGAR
Raw

—

Refined

—

Liquid

Exports—Imports—Futures

DIgby 4-2727

and

-

of

the

com¬

their

in

the

This

LONDON OFFICES:

tre¬

resulted

-

on

prices for

It has taken

in

all

many

this

time

world

up

consumption
with the supply.
World

was

War

3

Bishopsgate, E. C. 2

I

to

8 West
49

*

Smithfield, E. C. 1

Charing Cross, S. W. 1

Burlington Gardens, W. 1
64 New Bond Street, W. 1

Indonesia

a

capacity,
stroyed.

OFFICE—Edinburgh

Branches throughout Scotland

production

world.

expansion

11ncorporated by Royal Charter 1727

prices

induced

cane

Royal Bank of Scotland
HEAD

high

War -1

potent factor in bring¬
ing about an over-supply of sugar.
During World War II, the sugar
producing capacity of Indonesia
was virtually
wiped out. Out of
about 3,200,000 tons of potential
more

than 90%

TOTAL ASSETS

£155,175,898
Associated Banks:

«

Williams Deacon's

de¬

was

Today Indonesia is

v

Bank, Ltd.

Glyn, Mills & Co.

pro¬

ducing approximately 220,000 tons
a

year.

over

a

should
take

While it is estimated that

period of time

Indonesia

regain most of its former

producing capacity,
many

years.

In

the

it will
mean¬

while, world population keeps in¬
creasing and practically most, if
not all of Indonesia's
crop, would

Over-the-Counter

Quotation Services

stay

in Asia rather thaii come
either to the U. S, A. or the Eu¬

ropean

market.

for 36 Years

1

Indications for the

present are
production of cane
for, 1950 will be slightly
higher than 1949—practically all
that

world

,

sugar

of.it in British India.
beet

,

Y.|

GENEVA, SWITZERLAND

overproduction and served

the

not

continuity

NEW YORK 4, N.

no

with, existing work¬

the

blanket

a

sugar

consequence,
most people
had any firm belief in

ments.

a normal

the

and

deadly of
"uncertainty."
In

very

for

that the future of the price

that

have

that

select

They have had

times

tion that this

A rise to only

and

friends—principally

sugar

still below the

afield

path

beaten

far

N. Y. Cotton Exchange Bldg.

as

finance

to

extraordinary

After

go

Exchange

Exchanges

when \ the

Most

able

increase

Coe

the securities of the Cuban Sugar

of

relationship of instal¬
financing to national income

I

other

Inc.
Trade

incurred only dur¬

are

harvesting

over

also

that

- reason

And

were

practically

are

World

threshold

for

of

preferreds outstanding—

or

bank loans

catch

is

Exchange,

Board

New Orleans Cotton

.

there

years.

It

Exchange'

stringent and uncomfortable.

panies

for

Jacques

Commodity
Chicago

Exchange

Cotton

with

This time the reverse is true
in almost every instance. Among
the
leading Cuban sugar com¬

as

on

York

'

Exchange

burdened

heavy bank loans.
working capital positions

world

ap¬

Curb

V

V

well, and Cuban

preferred stocks and

mendous

pressed. Then,
when the sit-,

Stock

York

•••:

:

-

bound

are

reason

substantial
as

rapid

de¬

reason

pattern
request

as

companies

sugar

all

have

York

New

the debacle of 25 years ago.
i After World War I
most of the

after

trouble; and
where the se¬

Board of Governors
of the
Federal Reserve System show that

II

Bought—Sold—Quoted

results

had

never

The

of

amount

New

New

v

certain

mending the purchase.

84

Mexican Eagle Oil

this

.

sugar

a

.•'•*•••

■

,•

selling at levels
from 10% to 15%

yield

promptly

un-

•'

Members

wish

we

consequently are underpriced.
During World
War
II
sugar
prices advanced only moderately

were

New York City

yV.

-

securities

Their

Jacques

.*

.

that

fundamentally

so

that

involved

JACQUES COE

point

that

are

to be different

well

healthy flow of

to

is




problem,

market

a

ment

on

no-inventory

:V;

H. Hentz & Co.
:

remembered

important

which

the normal

Memorandum

The

sugar

slightly in excess of $12
share to be liquidated within
average time of
18 months.

pe¬

V

general blinking should
prevail with respect to post World
War II period.
to

1856

of

different

of clearing up,
I risk recom¬

ures

Bell System

kind

accounting

market, and

MUNICIPAL BONDS

7,

subsidiary which

profitable),

volume

The

-

(namely

subsidiary was acquired in
to help offset the
decline

1942
in

autos

branch offices

our

Established

high — and
subsequently
prices collapsed, most of the sugar
companies went bankrupt and had
to be reorganized.
It is elemen¬
tary that 25 years later, the same

profits

account

war

ing capital.

financing of

to

Co.,

sky
when

has

ment

Direct wires

sugar prices first soared

diversified and
ice

NY 1-1557

Birmingham, Ala.
Mobile, Ala.

immediately after tne first world
war,

basic .facts

income

be

are

the

-

should

season

furniture line.

VIRGINIA—WEST VIRGINIA

;

It

"dead"

include the serv¬
organizations for the instal¬

Exchange

New Orleans, La. -

experi¬

:

panies

manufacturer

Since 1932 Specialists in

'

splits

increase

company

stabilizing

riods.

popular;

quite

.

this

to

past

upon

during both post world

where there

the insurance

.

the

instal¬

&

to the behavior of sugar securities

sales, the operations of As¬
sociates Investment Co. are well

LD 33

CAROLINA

1918

,

ment

Lynchburg, Va.
Tele. LY 83

since

writing about the security I
time, I must pref¬
ace
by explaining that basically
I am an
explorer, and prefer to
special-' dig into situ•
'
"

and

an

■'

Scott, Horner &
Mason, Inc.

yearly

dividends

a

There

ac¬

working in
company help¬
investment which
consider top-notch.

ing to forge
I

'

record

continued

produced

stock

$41,500,000, at
displaying the
business, earn¬

forces

HAnover 2-0700

White,

Cook

Stock

St., New York 4, N. Y.

particularly with respect

per

morg

ings, dividends and resources in
its history.
That record reflects
the

4' ;

to

largest volume of

Moore-Handley Hdw. Co.

the

based

and

income

this company
should, report
net worth at the end of
this

the

American Furniture Co.

largely
ence

only when
earned, currently having deferred

Compared to a net worth
slightly more than $100,000 in

a

A.

Cincinnati, O.

York

New

Louis, Mo.

its

its

business

J.

—

Newhard,

spoon,

St.

method which takes discounts into

tivity.

year

Trading Markets

management

emulate

has

from

and

economy

to^be still

Members

General Motors—William Wither-

been

in addition to several stock

1918.

riiffiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiai'

and

dividends

cash

M.

in

growth

Municipals

J. A. White & Co.,

na¬

its overall policies will
to

"Further,

by Mr. E.

considerable

vital

Bell Tele. LS 186

Ohio

long-term

a

a

its young yet seasoned
executives,
has reached
third
place - among
the independent finance
compa¬
nies in the
industry which has

of

r

clientele

up

our

has

progress

,

building

that

feels

si-

Morris, who is still its current
leader; this company today, with

BANKERS BOND

LOUISVILLE

advancing

dealer

of

areas

capitalization.

Founded

5% Preferred

1st

u

Much

in

record.

Kentucky Stone Co.

r

tion.
made

and

Common

,

b

best market

signs of abating. For support to
my
argument, let's turn to- the

Common

Incorporated

the

hum¬

maintain

Steiner, Rouse & Co.
25 Broad

Rarely

and dividends that does not
show

American Air Filter Co.

m

of

and

P.

tensen, Denver, Colo.

to

one see a

tional
ness

Corp.

of: $3.60

Gerald

—

points, about this company.
As a
result of the progressive and far-

ble
beginnings in ,1918,
climb to na-

r

Tel. REctor 2-7815

Black Star Coal

own

rather

YORK 5

120 BROADWAY, NEW

dividend

Refining

Peters, Peters, Writer & Chris-

?

estimated

sighted policies which have been
followed, this company has developed.to its present 107
company .such
branches emanating from the head
as
this, start¬
office in South, Bend, Ind., into
ing
from
mand.

does

}

annual

an

Frontier

quar¬

of
the
underlying
fundamentals.
The intangible of
management is one of the stronger

equities
should
de¬

Since 1917

$0.90

cognizance

feature which
an

to

rities Co., Inc., South Bend, Ind.

of the market price to take greater

meritorious

Rights & Scrip

rate

Bought—Sold—Quoted

McGann, Albert McGann Secu¬

yield 7.5% at the current market.
I consider this yield too
high in
i elation to
any risk involved, and
predict an eventual realignment

that

me

for

minimum

con¬

has

Specialists in

terly

the

this

wm

L

dividend

easy

with

to reflect ade¬

seem

quately the estimated 1949 earn¬
ings around $8.50 per share. These
earnings support a recent increase

President, Albert McGann

Hew York Hanseatic
!

of 48 does not

sugar

estimates

also

incorporated
Established

46 Front Street
CHICAGO

on

page

1913

are

slightly higher—practically all of

Continued

National Quotation Bureau

Increase in

28

New York 4, N. Y.
SAN FRANCISCO

V

Volume 170

Number 4868

THE

COMMERCIAL

FINANCIAL

&

CHRONICLE

(2635)

Railroad Securities Outlook

Article* and New*
Business Prospects for 1950

v

Railroad

Securities

The Blind

—Joseph. R. Donaldson

Prospects

/y.
"
.„______J__L____1_

V

1931 Contrasted With 1949 :y

f—M. Jt Bonn________

-

K

l-i

-

4

"

—-—-

of Industrial Use of Atomic Enegy

Sterling Devaluations:

..

.

Public Attitudes Toward

—Hon.

Charles

6i

A

7

'

Activity to Continue

/Class I
•

8

Fixed

\A Tax Increase

.10

•

1

>.—Clyde

:

*

i' 11

-

Revised—John Bunam__

13 I

'

:

|

!_*_

_-___

I

'

21

Martin Joins International Bank.

Retrospect.

J

-

./r -:

*'•

{•

r;C-'•

-„*■

-V

;

Regular Feature*
Bank

See It

and

(Editorial>___

Insurance

Stocks...

Business Man's Bookshelf
Canadian

.

__l__,__L_Cover

_____(

;

-

-

Bankers___H

i___

;

Wilfred

Offerings

Securities

J

;Railroad Securities

with

side.

pushing

move

this year,

so

is

there

profitable

dollar

of

as

probably
coal. From

revenue

repre¬

by coal the net income is

This is certainly true

1945

of coal.

and

1946,

and

-

18

$700 million to close to $400 mil¬

21

lion

Now

Securities

20

36

in

______

._

Registration

The State of Trade and Industry

Security I Like

i_

i

stressing
the growth of gross ton miles and
revenues," which were way ahead
of previous peaks, such as 1929—

5

Best

2

.Tomorrow's Markets (Walter Whyte Says)

Washington and You

of the war,

40

v

They

year.

were

about $9 billion in the last years

30

_;

a

compared with $6 bil¬

charges; in

1936, 53%;

In

faced

were

cut

1929
.

and

Weekly

1

Drapers'

land,

The

COMMERCIAL

FINANCIAL

and

by Mr. Hahn before
the Smith, Barney & Co. organi¬

CHRONICLE

.

Gardens, London,
Edwards & Smith.

c/o

Reentered

Reg. U. S. Patent Office
WILLIAM

25

B.

Park

;

•

DANA COMPANY, Publishers
Place, New York 8, N. Y.

25, 1942,
York,
N.
Y.,

fixed

WILLIAM

WILLIAM

D.

SEIBERT,

President

RIGGS, Business Manager

vertising

plete

records,
■tate

issue)-

statistical

Other

Chicago

(general

and

issue

corporation

and

city news,
Offices:

3.

Til.

post
the

in

Dominion

Canada,

Other

of

Countries,
Other

every
—

ad¬

$25.00

Monday (com¬
quotation

$25.00

news

and

market

news,

bank

135

S,

(Telephone:




.

La

Salle

State

St.,
0613);

Act

at

charges,

We

March

f

they

per

per

Note—On
the

rate

U.

made

y,

are

(on the basis of 1948), in order to
save

amount

an

equal to fixed
charges, the roads would have to

"

'

per

maintenance

seventh, Which is
Fixed

charges

only
onebig difference.

a

in

1929

one

were

and one-third times working cap¬

ital;

last

year

they

were

one-

quarter.
fixed

;

In other words, in 1929
charges exceeded working

capital,

last

and

St.LouisI.Mo,
•••

i.

.

Tv

•

—

Monthly,

(Foreign postage extra.)
Earnings Record — Monthly,
(Foreign postage extra.)

'
v

f

O.*

'

'

.

.'

/

-i

■

.* ...J

*

Members

y

1 7

1

\

Midwest Stock Exchange

•

fiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiifivffrttmif^

| Pointers
=

For

on

Selling j

clever, helpful hints E

i for selling securities read rj
5 the

"Securities

Sales-

=t

E man's Corner," a regular

E

E feature

in every Thurs-

E

5 day's

issue

capital Was
charges. •

four

of r

the E

E "Chronicle."
11

.

working liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiumiiiiiiiiH

year

times

fixed

I have here

a

preliminary study

bonds which you might be in¬

on

terested in

in

out

of

son

seeing before it is put

"white."

tention

I

draw

particularly to
Pacific

Gas

a

at¬

your

compari¬
Electric

and

and Southern Pacific. I call

special

attention

if

to

study

these

count.

and

bonds

of

it

because,

selected
balance

you

income

ac¬

sheet

items,
you will see for yourself why it
does look as if there is a pretty
big-spread in the prices of the
Pacific Gas and

Pacific.

bear

I

South¬

not

trying to
Pacific Gas but trying to bull
am

Southern Pacific.
■

When you con-

Continued

on

page

20

FIRST FOR YOU
because it reaches
For

oj

42

years

al[

The New York.

..Times has been the world's largest

High Grade Public Utility and Industrial

financial

advertising medium.

PREFERRED STOCKS

whole financial
your

Spencer Trask & Co.
Members

New

York

Stock

Exchange

-

Why? Because it reaches the

year.

Publications

STREET

mm

reduce

interested in ojferings

of

$38.00

SECURITIES

509 OLIVE

,

in

$42.00 per year.

community...tells

advertising story where it

counts

the

most.

r.

Members New York Curb Exchange

year.

25 Broad

year.

account

of

of exchange,
in

had to cut
a third. Now

maintenance charges

-

S.

year;

per

the

fluctuations

New

York

remittances for for¬
funds.

Street, New York 4

HAnover

Hubbard
.

Albany

-

,50 Congress Street, Boston 8

2-4300

In

eign subscriptions and advertisements must
be

In

;

Members

.

to

equal to

New

;

of

had

drastically.
amount

an

Eng¬

of

States,

and

$35.00

and Quotation Record

Monthly

clearings,

etc.).

office

United

Territories,

Union,

Bank

Thursday

the

under

Subscriptions
Possessions,

Thursday, December 29, 1949
Every

at

Pan-American

DANA

and

revenues

save

railroads

second-class matter Febru¬

Subscription Rates

9576

HERBERT D. SEIBERT, Editor & Publisher

C.,

1879.

'

REctor 2-9570 to

as

ary

8,

E.

Copyright 1949 by William B. Dana
Company
t

INVESTMENT
'

year

contraction

maintenance

order to

1949.

Twice

last

"the

with

zation, New York City, Nov. 18,
Published

STIX & Co.

ceived little recognition.
Back in
1929 fixed charges were 11% of

ern

*Address

"Not available this week.

Teletype-BS 126

bond

stock

Salesman's Corner

Securities

The

bright

when rail¬
prices were
much
higher ;than now, people
were stressing the debt reduction
of the railroads through reorgan¬
ization and purchase and the re¬
funding operations, which had re¬
duced fixed charges from about

37

Utility

income

In

13

Prospective
Public

in
the

large part of earnings, too,
from
the standpoint of

a

road

39

Our Reporter on Governments

Security

and
for

large part of the coal

a

of trainloads

*

I

their

faced

commodity.

15

May___

Report___

HUbbard 2-3790

a

have
now

j

1923

STREET, BOSTON II

from the

probably larger than that derived
from the movement of any other

23

Notes

Reporter's

so

However, these adverse devel¬

each

12

Observations—A.
•Our

.

success. ;

nothing

31

Funds

produced by traffic

debt' re¬
funding and purchase, retention
of a large part of earnings and
particularly the postwar inflation

traffic

net

7

Bargeron

30 FEDERAL

and the steel, which is not used very much and
big bite out of. 1 have been trying to popularize
Without these setbacks, it—I can't yet say with any great
took

all

sented

Indications of Business Activity

NSTA

Hahn

because

19

From Washington Ahead of the News—Carlisle

News About Banks and

F.

Connolly & Co.

INCORPORATED

of November

8

Dealer-Broker—Investment Recommendations

Walter J.

fixed charges were 14% of main¬
tenance charges.
This is a ratio

8

Einzig—"Dollar Gap and British Election"

ago, I; showed
of the vitally

some

That about

traffic that did not

8
—i

__

study I prepared

gross;/in 1936, 16%; last year they
were"4%'of gross.
In 1929 fixed
charges were 33% of maintenance

and

Dealer Briefs

Mutual

Walter

would not think

into 1950

8

14

Coming Events in the Investment Field

]

good

opments
We are

i.__^.____:____________,10

Securities

Bought—Sold—Quoted

greatly

growth,,,reorganization,

the railroads would probably have
had a net income for this year of

v*'-'

V!

longer

a

were

at least $550 million.

;,V:

\
*•

As We

changes

has"

earnings.

—39
•'■

•

than

although

strike

35

___

:

'-■/'*

charges

part

21

Export-Import Bank Grants Credit to Ecuador_____:

six

no

the

years

summer,
the complete cessation
of coal mining in
October and

19

Buying Agents Expect Good Business in Next Quarter

CORP.

and 'these

industry in the first half,
adversely affecting railroads in
the Southeast and -New England..
A three-day coal week during the

21

PRENTICE

Common Stock

Of wages and rates. Every item in
$400^ the balance sheet and the income
million net income is to be earned account "is larger than it used to
this year is being accomplished be—tha.t "is
every
item except
despite heavy snows in January debt, stock and fixed charges.
}
These great changes have re¬
and February which ate into the

18

Reports Acceleration in Savings Deposits Gains

REED

38, New

important changes that have taken
place! since 1929 and 1936. Thesb

textile

Nov. 1___^.

on

are

in ratio fashion

rail-;

18

$88 Billion

four

months

westerns roads', earnings,
the face of bad business

Myron Matthews Sees Another Good Year for Builders.;.

In

In

10

Debentures_L7-__^___-;__1-__--__-__-Ci-_l__t

last

"changed

about

earned

all,"'it

you

2

|.

the

has

stressed.-

in

rs-

a

in

factors

current attitude.

17

STREET, NEW YORK

Telephone: WHitehall 4-6581 :

stock prices.
in the 90's.

were
were

31

last

been

},

so

common Was

.

in

two times. All

'

■

_l.y_____._-_

National Banks' Assets Exceeded

(1949

But

attitude,

year

Yes, But .y(Boxed)_U._

Wm. McChesney

fact

mo re

"

;

,

Changes in Capital Structure t

were

of

y

roads

15 '
16

bonds

mat¬

in
.

and

Income

a

y e a

At; Taft-_L^y__:__15

Ascribes Britain's Plight to Outmoded Manufacturing 7

FIC Banks Place

of

*

history,

as

fixed

Phelps____

Best_____L___

way up

rail¬

which

Public Relations in Investment Banking—E. William Noland__

The Security I Like

1;

York Central 35, Pennsylvania 45.

the

Faring in Consumer Credit

—J. Walter Bell____l__

in

only; eight

11

Cheyfitz__:_;.i:__-,l_^i-'_^__i_--_^______-___i 14

William

times.

1949

there ^

:: Labcr-Management Showdown in the Decade Ahead

Banks Are

earned

Milwaukee

road

*

10

Salesmen Wanted—Captain Eddie Rickenbacker

How

be

one-half

dismal

a

ter
;

How Tar in Social Legislation?—Hon. Robert

will

and

Many other factors
Strength were emphasized, in¬
cluding the great improvement in
working capital. Bond prices were

of

but

j/

Cooperation in Securities Industry—Clement A.?Evans__

T.

!

'

confetti

make

99 WALL

of

people

year

Tomorrow's Cargo Aircraft—W. W. Davies__

—Edward

two

lion in "1929.

in

milliod.

as

i

X 9 'i

Martin, Jr._:

income

net

,

._.

The Dow Jones Averages Should Be

7

*

think
9

May Mean Economic Tailspin

—Hon. Joseph W.

7

don't

We'll pay sober cash for them.

Most

Domestic Effects of Capital Export Under Point IV
Salant

Railroad

charges

about

,

8

—Clarence W. Fackler.

S.

Lists best buys in railroad securities. T

pay.

1949 will be close to $400

1

1

____

__

Four-Pronged Attack Upon Equity Capital Problem

—Walter

mail

.

8

.

But

those obsoletes!

6 J

Who Is Really Socialistic?—Max J. Wasserman

-

Says i
improvements in capital structures
and are now less vulnerable ito depression. Looks for
higher
railroad earnings in 1950 and substantial increase in railroad
carriers have benefited from

5

Hopkinson,

Sawyer____L____:

GO ON,
GET TIGHT!

improved investment attitude in railroad securities.

an

,j

f

—i-

Owning Securities—Rensis Likert__

1949 High Level of Economic

J"

4 |

Stocks Dislike War Threats—Bruce Ellsworth
The Equity Capital Problem—Edward

AMD COMPANY

Ascribing depression in railroad securities as psychological
effect of pleadings by management for higher rail
rates, Mr.
Hahn contends that there are now strong reasons for
expecting

.3

t

__

___,

Lt. Gen. Leslie R. Groves_-___^_

\

.

_

Smith, Barney & Co., Members New York Stock Exchange

Cover

Hahn___-________

Outlook—Walter F.

Spot in Corporation Advertising

-

'

llCHMTlin

By WALTER F. HAHN*

y

—rrank D. Newbury and Donald B. Woodward

y

b. s.

Page

I

V

t

I ND E X

'3

Chicago

-

Teletype—NY

Glens Falls

2-8200

-

©fit Kctu Ifork Simejj
"All

1-5

Schenectady

-

Worcester

the News That's

Fit to Print"

COMMERCIAL• &

-THE

(2636)

4

sales

opinion in the

in
Advertising

By JOSEPH R. DONALDSON
Joseph R. Donaldson Associates

*

Writer advocates integrity
as

advertising to establish a corpora¬
entity and its individual importance in the national
Believes so-called institutional advertising misses

an

economy.
most

important segment of public.

Suggests correlation of

practical mediums to bring about better understanding
of security values and relation of market prices to real worth
well

increased

as

vertise

Most

corporations

that

recog¬

and

expenditures,

tion

the

on

promo¬

their

of

him.

As

long

they

as

suffi¬

can

ciently sustain the confidence of
the larger interests to muster a
majority of proxies at the annual
meeting,
they
do
not
concern

products, the

themselves with their other stock¬

widening

holders, either existing or poten-

their

f

o

markets

sing

c r e a

tial.,

in-

the

and

their
Some

few

more

eral most

sales.

for¬

;

Joseph R. Donaldson

stitutional ad¬

vertising is that it "sells the comT
pany" and to a limited extent the
usual institutional

campaign,

less it is either too exalted

un¬

or

too

folksy, does that. The trouble with
institutional advertising is that it
^'sells the company"

only to cer¬
tain segments of the public; and
one
of the most important seg¬
the security owning and
dealing public, is not among those
that are effectively reached.
Everyone
who has ever lis¬
ments,

advocate of advertis¬

ing is well informed as to the evils
which descend upon a corporation
advertise

itself

as

its prod¬

institution.

an

The effects of this neglect of pub¬

lic opinion are
it is surprising

well known.
But
how few people,
including
corporation
officials,
realize the evil effects of failing
advertise to the financial

com¬

not

does

other

have
a

to

make

a

market

narrow

An¬

important fact is that

the

history

of. corporations reveals
how frequently new capital must
be sought.
It may be;,that the
company is offered the chance to
acquire another company or busi¬
ness at a bargain price; it may be
that the business has increased

so

rapidly that its working capital is
completely absorbed and must be
augmented; or it may be that new
capital must be raised to replace
that
dissipated
in
unprofitable
years or to meet competition by
adopting expensive technological

that

is

avail¬

the

reputation

will

decline

rather than advance, but
then, candor, with regard to
what the company.is doing besides
losing
money,
will
provide
a

inaccurate, incomplete or obsolete
Market prices can no
longer be manipulated and never
information.

were

appreciable period
They are determined by

over

of time.
the

any

investing public and by no
They are directly related

else.

They do not judge the

caliber of the management by in¬

A

stitutional advertisements couched

other

in

to

well

informed

public has
There is likely

advantages.

be

more

active

trading in the

and stock

about

But

we

the very

talking

are

-from

tails

that

—

-

what

various and all

are

nizance of

did

take

all

those

with

work in American
numerous

to

money

industry
they

are

small

part

...

a

are

group. .But

relatively

to
a

of / the

American population and they are
scattered

the

through.every) part

United

tion

of

States.

The

Securities

1949

of

edi¬

Dealers

.of
North America lists 1,021 pages of
member and non-member firms
,

and

their

and

cities

District

branches in
in

of

48

794

states

„

towns

and

the

260

Columbia. .Of

pages

21, a total of 485
indicating that well over

pages,

50%

are

of

those

professionally

gaged in the distribution of

rities and in guiding the investing
public in the accumulation and
preservation of its wealth are op¬

erating

outside

of

the

larger

nancial

centers.

(A

number

of

firms

those

New York

unlisted

City

substantial

is

in

others doing

public business.) In

no

listed

floor brokers,

are

traders and

munities there

fi¬

but

many com¬

broker

one

dealer but each of these is im¬

or

portant and the so-called out-oftown

dealer, in the

least

mass,

is of at

much consequence as the
total of those in the larger cities.
as

Many

hungry for information
the handicap of dis¬

are

because

of

Every ad¬

and

manager

sales

di¬

rector knows that in order to sell

the

company's products, he must
speak the language of the man
who buys them.
But not every

corporation

official

is convinced
that in order to reach, interest and
convince the investor, the com¬

must first find the man, ap¬
proach him through the channels
by which he is accustomed to re¬

pany

ceive

.

financ'al

his

and then talk

to

him

information

in

his

own

language.
*

This lack

of interest in the in¬

vesting public

managements
based

on

a

the part of

on

i

of

investors

greater
of

stockholders.

adhere-to the 1870 conv;ction that

and

more

places

more

type

of

goes

directly to the mark.

time

a

sold,

itself

activity

valuable by-product, a
costless advertising that
a

Every

listed security is bought or

the

transaction

is

visually

recorded in every office and in
practically every branch of every

member

paper

firm

is

and

printed

the

in

company's

every

news¬

and financial periodical that

carries

There
of

branch

are

ft




recently published statement that
8,000,000 families in this country
are security owners.
But even if
that is

accurate

an

represents

only

facts

will

indicate

using an expensive general
proach in order to reach the
man

of

out

sons

why

a

and

are

United

few of the

corporation

can

finan¬

positive

means

of

reaching these

^

huge

rea¬

needs

a

figures

look

totals of
they

but

waste.

A

such

on

small

man

pub¬

beside

general
are

all

may

the

publica¬
and

meat

buy

a

five

cent newspaper or a 15 cent maga¬

zine

in

order
_

to

look

at

the

on

rather;

are

be divided
those devel¬

can

(1)

page

But the

industrial

the question
of the

industry

as

discuss

the

ing to what
of

the

that

is

what

been.

as was

that

concern

no

that

way

produced, accord¬

we

commonly think

it.

It

did

cooling

the

heat

water,

to

water,

a

of

Now, the industrial application and, by using certain elements in

of atomic energy
properly

think,.; into
first, the

two

falls, I
classes:

major

feel,

use

have

The industrial power is limited
peculiar situations at present.
Its development for general use
to

certainly
I

away.

number

a

have

not

of

years

changed

the
opinion I expressed in 1946 before
the NAM that it would be at least

ten years,

and that assumed that
have the same drive

would

success

toward

in that

as

success

have

we

during

the

It would take ten
years be¬
fore we would have a reasonable
war.

chance

of

having

the

economic

use
of atomic
energy for indus¬
trial power within our
grasp.

Cost,
The
one

that

dollars and

present
can

Factor

a

for

reason

of

pated

time

there

in

way

be made

is

simply

cents.
is

which

loWer

At

antici¬

no

those

than

the

costs

the

cost

of the generation of power

that

through

that

to

power.

But

at

now

of

assumes,

by the
disposal,* and

our

course,

that

price of coal will continue
under the leadership
Lewis.
But despite
up

time,
expensive.
present

to

of

the
go

Mr.

difficulties of

generation

of
i

by

54th

power

the

through

transcript

Gen.

Groves

Annual

American

in

'

^Stenographic
address

costs

of

before

Congress

of

Industry, sponsored by

the National Association of Man-

ufacturers, New York City, Dec. 9,

25 1949.

'

vi

at the
be very

would
':./''

'

expensive
It is true
that
usually they
would have
very little to do.
But when you,
needed
them, you would need
them badly, and they would be
men
who demanded wages that
would be far above any demanded
by any union of today.
large

a

to

of

very

run your

staff

plant.

Now, what would be the ca¬
pacity of such a plant?
To make
it economical at all, it would have
to
be of enormous capacity.
It
would have to be something not
lor

use

there

in

tie in to
New

an

isolated

much

isn't

area

demand,

where

but to

system like that serving
City, to tie in with

a

York

something like the Columbia River
system.
It would not be some¬
thing that would be a normal,
out-of-the-way use. It is true that
if you had a

tremendous demand
an isolated section,
it might pay you, but it is very
difficult for me to set up the re¬

for

power

in

or the conditions, you
might say, that would make it a
feasible thing to think about. •'

quirements,

Navy May Be Atomic Powered
I

would

miss
that

from

there

situation.
an

it

means*

would also have to have

,You

,

that, the in¬

herent

the

produce

men

bomb.

is

steam—and

been

greatly exag¬
gerated/Certainly, I have not kept
quiet about my feeling on that
from the day that the American
people first learned of the atomic

boiler plant, produce steam

your

—not water steam but a chemical

of atomic energy for
industrial power. Its
possibilities,

I

was

in any reasonable method
generating electric power.
Of
course,
it would be possible to
take a
small degree of heat

us

has

progress

was

sential

/

;

should

.;•/

it

certain
temperature, but it was short of
that steam point which is so es¬

anticipated, or as rapid as it
should be, is beside the point. The
today

as

the reasonable way to pro¬

as

duce

that has been made. Whether that

question

There

steam.

steam could be

should review what has hap¬
pened since V-J Day, the progress

rapid

//->

pile

the

much

very

very,,

;;■'<•// yV.
then,

Now,

we

progress has been as

was

built at Hanford did not produce

first,

part

it

greater.'

V;.:

first

for the increased cost,

reasons

but

development that has been

reported in Russia?

1 To

the

result

a

f

wasn't in charge and I don't know

is, what is the effect

American

on

war

great deal more ex¬

a

Why, I don't know.

pensive.

The other part of

use.

built since the

ones

have been

in this country which
given us a greater knowl¬
edge of atomic energy, and par¬
ticularly knowledge applicable to

car-

.

Continued

as

opments

means

And yet there are efficient and

no

a

a

cial message.

tions

but

who

ten

or

ap¬
one

public. The most obvious is the
specialized financial publication.

States.
are

five

possibly be interested in

lications

These

unwisdom

literally

offices

the

the

build

to

simple.

build a
it cheaply.
I

thing to

building them under wartime con¬
ditions, and we didn't know from
one day to the next what design
would be required and we had to
change and change and change.

devel-

less

of

metropolitan centers and they
over

something

of the total population.
A moment's consideration of these

Circulation

all

figure, it still

and

rather

are

terrible

a

pile

have

than 20%

smaller newspapers outside of the
scattered

a'

scattered members of the financial

on

they have a man's money favorable financial climate to live
they need not bother further with in as well as
sunny skies in the

once

One may be inclined to doubt

or,

into two classes;

had

business of the country.

the

list of transactions

a

securities seller and the securities

sell its securities in¬
itially in order t^ ra;*e the capital
to get started. But far too many

distribution

More

Trading

company.

produces

hundreds

must

more

begin to think and talk about the

exchanges.

pany

part of

and

more

ing of the importance of the

buyer to the compnrv. Of course
management realize* that a com¬

the

produces a larger
of
stockholders
and

geographical

people in

name

understand¬

on

and

number

some

undoubtedly

s

lack

interest

more

is

/

■

reasons

v-The

opments..

believe,
twofold,

toward

its affairs.

of

They originate an impos¬
portion
of
the
investment

It

are

■/they
affect
industry, I

Leslie R. Groves

ing

conduct

vertising

to

was

thought it was awfully expensive
during4 the war, when we were

.

..

we

leads

perfectly safe to tell
now, certainly
disagreed with me in

who

on,
unanswered.

cation.

This

think

ten years from

The

still going

greater

and facilities for communi¬

Even

time—and

1945—I

them then.

of other ques¬

en¬

secu¬

who

that

be

out.

years'

from

1946 on the ground that
unduly pessimistic, are now
talking about 25 years instead of
the ten that seemed too long to

respon¬

tions

worked

1945 and

I

sible, and lots

cog¬

put

and

.was

j

The invest¬
ing public, the buyers and sellers
of securities, the stockholders and

this

great that it

so

are

ten

dated

would

those

why
hap¬

pen

thing.

one

and

after
is

you

years

.

ago

mation about; the company to the
securities selling and buying pub¬
lic

I

as

hap-

„pened

now

of conveying infor¬

means

devel¬

recent

be

can

then,

-

opments-

tance

liquidity.

today, headlines

of all

-

and substantial disclosure of their

The

advocates

will be years before all of the de¬

varieties and headlines discussing
not so much

great majority of

-".

and

power,

atomic energy

develop¬

atomic energy are what

on

read

you

tection to stockholders because of

them

knowledge- of atomic

I think the most recent

ments

company's securities, a great

pro¬

Russia's

porations which, if they but real¬
ize it, have nothing to hide and
everything to gain .from l'rank
'

be made avail-

not

decentralization of factories and industrial plants.

gather

they ; are
able
to
that is submitted to
relating to Ihe company's

piles of atomic material could

Points out, however, valuable use of isotropes may be
-made in industrial research and medicine: Sees serious threat1

well-operated, successful, progres¬
sive and growing American cor¬

affairs.

energy gives little hope for;
by industry. Says cost is prohibitive,

power

able.

~

information
or

pf atomic

use

even

cushion.

V

Leader in development of atomic

/early

-

and Saint Louis

reflect actual values and
incompetent guesses based on

not

who
risk
their
their judgment by pur¬
currently and accurately informed,
chasing
securities for
long
or
which is seldom the case today,
short-term investment or specula¬
he can and does rather
precisely
tion do not judge
a
company's
appraise the value of a security
status by
its advertising.
They and his
appraisal is reflected in
judge it by its profit and loss market
prices.

generalities but by the specific

it

prices

When new financing is contem¬

money on

statement.

bad,

,

to its integrity is

about

Former Director, "Manhattan Project*

m

is

plated it is important that market

\A-.>;/■?://w

'

to the extent and accuracy of pub¬
lic information. If the investor is

people

is

Vice-President, Remington Rand, Inc.

.

com¬

a

Obviously, if that informa¬

tion

By LT.-GEN. LESLIE R. GROVES*
^

.

lady

a

That

these,
required for New
York
City, Chicago occupies 70
pages, Philadelphia 41, Boston 38.
Los Angeles 30, San Francisco 25

advances.

c*e

munity.
The

wise

a

in order to meet the tax bill.

vertising. The
theory" of in-

to

it is

and

able.

this category who

sacrifice sale in

stitutional ad¬

or

breaking
large > stockholdings well-

estate

ally called in¬

ucts

One is

makes provision for the future by
arranging his affairs so that his

that is gener¬

that does not

■

progressive

stockholder in

this something

an

{•

;

of taxation

trend

up of
nigh inevitable

corpora¬
tions add
to

•'

•

important facts.

the

makes

ing

..

overlooks sev¬

course,

v/hole

that the

ward -look¬

tened to

i".,V. '•

' ■

'This, of

of

for

as

virtue.

"

to ad¬

based
primarily, upon just one
thing and that is the amount of in¬

formation

Prospects of Industrial Use of
Atomic Energy

.

standing that
as

Thursday, December 29, 1949

of

company

her

enjoys

pany

a

integrity

The

not so.

phasizes importance of cultivating investors in remote places
not reached by usual methods
nize the value of advertising con¬
centrate their advertising efforts

its

advertise

to

for large
financing. Em¬

activity, creating protection

stockholders and advantages in arranging new

that

mass. - >

difficult for

as

more

as

and

public
-V;
j
The means of developing such a
favorable opinion among the fi¬
nancial public are quite simple.
It
depends
basically upon the
standing of the company as to Its
integrity. It is, therefore, it's irv
tegrity that a company should ad¬
vertise. To put it in a few words,
it is "integrity advertising" that
is the blind spot in Jhe average
corporation advertising policy.
At first thought, it may - sound

The Blind Spot

tion

field

CHRONICLE

FINANCIAL

therefore

is any
It

is

like

minds

your

to

the

dis¬

idea

change in that

true

that

vessels

will be powered by atomic energy;
that
naval
vessels, particularly*

will
be
to

be

some

have

so

powered.

possibility, if
a

navy,

of

Continued

There
we

that
on

will

continue

being

page

2Q

Volume 170

Number 4868

THE COMMERCIAL & FINANCIAL

f

>

f

Sterling Devalnations:

was

notes contrasts with

unemployment

was

the past week

noted

munities.

.

in

some

com¬

capacity.

made further progress the past week, rising to 94.5% of
....
:■ ,'
■
"
" -

.

...

*

In the automotive
ended

week

Nov.

field last week

that

19

total

was

output has

the first time

since the

exceeded

100,000 units
The estimated figure by Ward's Automotive Reports, both for the

United States and Canada, was placed at 115,495 units.

'

With regard to the advance in steel prices, it is understood

:

thai

the greater number of the large steel producers have followed the
leadership of United States Steel subsidiaries within a weeK.
Smaller companies are reported to *be following suit with present

indications

pointing to the completion
adjustment by the turn of the year.
i*' v

■

■

price

.

.

'

V

-

amounted

This

42,700,000, the United States Labqr Department an¬
was a slight gain over October.
But it was 750,000
below the total prior to the coal and steel strikes.
Seasonal layoffs

and

idleness caused by

steel shortages just about offset the return
of striking steel and coal workers to their jobs.
Unemployment in
November dipped to 3,400,000, off about 200,000 from October.
'

The recovery of business in December from
from the recent steel and coal strikes was more

the setback suffered
rapid than had been

expected, according to the National Association of Purchasing Agents.
An air of "general optimism" was reflected in reports to this organi¬
zation as the year approached its close with predictions of "good
business" for the first quarter

of the

new year.

its issue

of Dec. 26 states

aa-lollowS:;

"As the year-end approaches, the

economic forecasters are saying
fairly good business weather during the first
quarter,. These predictions are made at a time when some of the
major industries are driving at full speed to make up for past losses
.

that,

we

can

occasioned

expect

by strikes.

"steel

7

*

■

automobile

"Most noticeable exceptions to

these optimistic signs are found in
fuel and transportation.
Revenue railroad freight car loading^ are
down substantially from levels of a year ago.
Bituminous coal output
is

roughly 25%

below production in corresponding weeks of 1948;
three-day week. Production of petroleum also is

due to the current

lower, but by a much lesser margin than coal.
"Economists
in

insurance

two factors which will

help to buoy purchasing

early 1950.

in

see

One is the $3,000,000,000 to be distributed to veterans
The other is an estimated $1,000,000,000 in
Series D savings bonds which were sold in 1940 and will mature ir.
1950.
Bond redemptions will be an important factor throughout the

1931

and

the sizable

sum

of $3,867,000,000 with Great Britain receiving tne

largest portion, followed by France, Western Germany and Italy in
that order.

\V

The year-end

review, covering aid through Dec. 20, showed ar

allotment of $1,810,072,000 for industrial goods and $1,767,233,000 foi

Another $278,000,000 went to

food and farm products.

shipping

pay

costs to carry the goods across the acean, while $10,980,000 was spent
for technical services such as bringing foreign production teams here
to

American methods.

learn

1931....

all

those

1949
t i

*ECA said there

"distinct drop" in dollars set aside for the
This, it said, reflects "a basic principle of the
plan—that the European countries should require a decreas¬
was a

ing-amount of ECA dollars as their economic recovery progresses."
RECEDE SLIGHTLY DUE TO

OPERATIONS

w

n
n n

a

ed

planlessly

bodm—to

Moritz

J.

Bonn

October, 1929,

and 6%. Un¬
fluctuated
around

cash

tc

billions they
States, and tc

had gone down to 5% in February
and to 2.5% in May, where it re¬

mained for the

true —for

it

Tt

even

to

level.

41/2%

It

movements of the

(June

thought of making plans for meet¬
ing the outcome. If ever proof
was needed, that planners cannot
plan, because they hAve neither
enough insight to understand is^sues
nor
adequate foresight to
anticipate
nor
sufficient
cour¬
age to meet. their consequences

(July), for when security prices
are jumping by 30 points in three
months, one cannot stop the boom
by adding half a percent to the

when - they stare them
in the face, here it is.' The one

loan

British

the

excuse

Government

claim is the prodding of some
American friends, who indulged

can

in

noble

the

sport

of

backseat

driving, being unaware of the dif¬
ficulties

of

the

skill

limited

road

of

the

-

and

of

driver.

the
The

devaluation was in¬
evitable, does not exonerate a
planning government; planning is
senseless, if it does not enable
that

plea,

one

to avoid situations where

decisions

desired

1931

The

crisis

was

crisis of

a

the

to, the obtuseness of thq
Party, who opposed the
policies of its own Chancellor.'

Labor
below 5%,
not

could

and

otherwise the Treasury
the

convert

the

relieve

£30 million

5%

The

opposition naturally exploited
vacillations, by telling the'
world that England was going to
the dogs.
The result was a flight
of capital and a heavy loss of

war

its

budget by

it wa*
that credit
restriction< would cause increasing
unemployment.
When the crash
came in the United
States (Au¬
about

moreover

a

year;

frightened

gold.,V
become

rates fell to 1.5%.

was

of confidence.

of
agricultural
resulting in a fall
prices which hit over-indebted

of

farmers

hard.
Their pur¬
chasing power in domestic mar¬
kets shrunk.
The great agarian
oversea countries, who depended

on

very

restore

their

a

press
saw

given moment.

their

Their defaults

United States.
reduced

pretty badly
their
purchasing

clearly,

which

was

that

second

Great Britain's income
foreign investments fell from
£250 million (1929) to £165 mil¬

industry will wind up the year with total
steel production very close to 77,500,000 net tons of ingots and steel
for castings.
Finished steel shipments for the year will exceed
57,000,000 net tons, according to "The Iron Age," national metalworking weekly, in its current review of the steel trade. It was riot
a record year because of the
partial satisfaction of demand pent up

on

as

General Partners

from

during the

pleasure in announcing that the

following Certified Public Accpuntants
have been admitted

manent

war,

the spring recession and the steel strike.

topped any pre-war year by millions of tons.
It was
better than the boom year o£ 1929, the magazine adds;
:

But it

14,000,000 tons

operations, between 85 and 95% of capacity, will
continue at least through March of this year. This prediction is made
despite squeamishness in some quarters and is based in part on the
fact that automobile manufacturers are optimistic about the imme¬
High-level

diate future, see good

business ahead for at least six months.

For this reason, this trade authority states, flat rolled
in strong demand-, for the first quarter of 1950,

continue

Jjil

u

UwV

'




•

*

Continued

steel will
for it is

on page

30

lion

(1930)..

in

the Firm

as

of November

1,

1949:

,

:

The rise of American wages ac¬
a fall of cost of pro¬
duction had bred the myth of per¬

companied by

prosperty,
as
industry
profited for a time at the expense
of agriculture. The price fall had
been caused by physical causes,
not by credit restrictions or high
rates of interest; neither bumper
crops nor bad harvest, are occa¬
sioned by money manipulations,
though efforts at mitigating their
consequences

can

be

MR. STANLEY E. SHIRK

MR. EDWIN C. NELSON

SAN FRANCISCO OFFICE

SAN FRANCISCO OFFICE

NEWARK OFFICE

MR. PHIL0 R. ZIMMERMAN

MR. WILLIAM B. WOOD

SEATTLE OFFICE

HOUSTON OFFICE

made

through them. In the late 20s, re¬
dundancy was combated by credit

NEW YORK OFFICE

MR. JAY M. SQUIRE

MR. ARNOLD R. TERNQUIST

!

.

'

govern¬

largest party

Continued

automati¬

a

opposed by the

BARROW, WADE, GUTHRIE & CO.
take

Mc¬

heading a na¬
did not im¬
foreigners sufficiently; they

foreign

debts, and
paying for
Even so their abil¬
ity to buy manufactured goods
had greatly declined, and with it
their imports from Europe and
on

return

His

bulk of the

An outflow

reduced them

it.

very

ment

of notes and credits available

gold

a

Mr.

government

exports tried to
problems by default¬

used their exports for

the

at

tional

gold

agricultural

solve

ing

standard

of

Nor did

Donald's desertion from his party

Popular opinion holds the gold
The

The attitude of

undermined.

Labor did not make for

Gold Standard not Responsible,
■'"'V
for Crisis

ume

could

banker who had lost a

to be withdrawn when confidence

/

over-production

commodities

a

gust-September, 1929), it was not
considerable part of his own kcap->
fought in- New York by raising
bank rates but by lowering them. ital, but was unwilling to contract
his operations.
She worked op a
In June, 1930, they were down to
very large scale with borrowed
2.5%, and in the early days of the
British crisis (1931), New York money, and that money was bound

commodities,

of

purchasers at remunera¬
prices.
It started with an

'-/J;

.Great Britain at that time had

responsible for the crisis.
reserve of the Bank of
England it argues is determined
almost automatically by the vol¬

number

crisis of Sterling was a cqii-:
crisis, due in no $matt

degree

•

The British rate had to be kepi

over-production in the sense, that
a

and

fidence

un-

inevitable.

are

bank rate.

rate

depression was not brought about;
by deflationary measures of the
bank.
Quite possibly a timelyrise of the bank rate might have
eased it by expanding credit. For;

and to 5%

1928)

bank

the figures of unemployment. The

raised too late

was

is

quite impossible to point
automatic connection between;

to

partly with the object of keeping
the English bank rate stable at a
low

the year.

of

rest

*

,

is

it

May,
1930, to April, 1931, but unem-;
ployment rose from 15% to 20.8%.
In July it reached 22% though the
rate had been lowered in May to
2.5%.
Through October and No¬
vember; 1931, it fell- a little to'
20.9% in December,: though in
September the bank rate had.
gone up to 6% and remained on
that level through January, 1932.,
In
that ;w month
unemployment
climbed again to over 22%, reach¬
ing 22.9% in July, 1932.
In the
meantime, however, the bank rate-

it, the New York bank rate wa
lowered to 3.5% in August 1927

s

—

power.

This week the steel

in

3%

remained stable at 3% from

out of hand. Instead of controlling

took
the
planners
fully two
months after they had first made

and

CHRISTMAS DAY, HOLIDAY

American

had gone down to 3.5%, it
had risen to 13.7%. The bank rate

exchange boom in New York ge4<

mm

t he

hurt British investors

STEEL

nearly all

It declined from 5.5%

10% from March to October, 1929:
in March, 1930, when the bank

keep something over for their own
use.
Cheap credit made the stock

devalua-

o

1 a

sufficient

pay off the 10 odd
owed to the United

con¬

cerned;

with

creditors

iappened —
e r y
much
against the
will of nearly
v

their imports.

Marshall plan nations.
Marshall

1949

ievaluation

tive

Marshall plan aid extended to Western Europe during 1949, the
Economic Co-operation Administration currently reports, amounted
to

the

between

not find

*

lowered

was

employment

prosperity was the
it was to be secured bj
credit expansion all round.
By
pumping .money into, Germany,
nationalizing both her industry
and her agriculture, the United
States prolonged the life of the
reparation scheme. Increased pro¬
duction was to provide Germany's

devaluation of

refunds.

next decade."

out this

it had gone to 6.5%

goal;

squarely

ingot operations are holding at around 95% of capacity.
industry is going strong and is preparing for a
record-breaking spurt on new models in January, with some over¬
time operations scheduled.
Electric power output, which annually
touches its seasonal high point in December, has established new alltime records of output in two consecutive weeks.
;

The

dismissals

bear

not

the American crisis

Permanent

resembles the
original.
A
comparis o n

lip their minds before they

Viewing the prospects for the year ahead, the;magazine "Steel,"
in

to

rate

The

to

nounced.

led

more

remu¬

1930, and to 2.5% for May, June
and most of July, 1931.
During

level, end is not yet in sight.

••

employment in industrial, wholesale and retail lines

less

use

(February, 1929), at the height of
the

of British

History, we are often told re¬ expansion in agriculture nearly
peats itself, though as a matter everywhere, which naturally stim¬
of fact, it is merely copied; in the ulated additional production.
hands of inferior craftsmen, the
Credit Expansion of the '20s
copy rarely <

bears this out.

/'V',"1;'.'V;

'■*;

"

-November

industfy-wide

of the

bank rate
the time.

production for export would seriously contract home consump¬
Points out British worker, in fear of unemployment in
regime of plenty, holds down output and accepts austerity.
Concludes, because 1949 devaluation was fixed at artificial

Electric power production the past week again pushed through
its high point to establish another all-time peak.
Not to be outdone,
steel output

Says 1931 crisis

tion.

«

.

recent devaluation.

exports and points out diversion of large-percentage

slightly under the level for the similar week in 1948. A moderate in¬

Tr.is

The facts do

caused by over-production, whereas. 1949 devaluation was
result of under-production.
Foresees little increase in British

manufacturing lifted total industrial production for the
country slightly above the level prevailing in the preceding week, but
notwithstanding the increase, over-all output continued to hold

*

making it

iis

explanation of the 1931 crisis. The

was

A rise in

in

more

se¬

and increased unemployment.

Dr. Bonn reviews British devaluation of Sterling in 1931 and

Business Failures

J

crease

nerative.

Auto Production

Industry

contracted by

expensive and

By M. J. BONN

Price Index

or

curities had. to be sold and credit

Commodity Price Index
Food

5

loss, the

pre vent--this

bank rate had td be raised

1931 Contrasted With 1949

Carloadings
Retail Trade

State of Trade
and

cally. '.'To

J

Electric Output
:

(2637)

.

■

Steel Production

The

CHRONICLE

page

26

THE

(2638)

6

COMMERCIAL

&

FINANCIAL

CHRONICLE

craze

Stocks Dislike War Threats

another

Co., Inc.

New

international tensions
should

we

ful

war

with Russia,

Since

the

ment

have

lowers

stock

market

confusion

of

reigned
equities.

break

fol¬

among

In

face

the

of- unprece¬

dented

pros¬

ed

in

which

followed

was

by

tion of Lincoln

and

at

far

below

ly

would

short.

though

been

inter¬

national

firing
April, 1861,

velopments
have

lower.

received

attention

earlier

made

The

de¬

Bruce Ellsworth

in

Fort

on

forced

The

battle

the

prices
of

discussions of stock prices, it does

its

in the years since

tation

1946.

There have been periods of in¬
ternational tension before in our

tensive

conduct

of

the

with

war

bull

of

victory

touched

which

market

until

and an examination of
stock prices during those periods
reveals

a

threat
nant

of

striking similarity to the

During
war

such

times

became the

influence

on

lifted

did

prices

prevailing good
stock
tant

the

domi¬

securities, and

not until the pressure of fear

did

off

was

to

any

Charts

of

prices during three impor¬
and

which

comparable

fear

of

.war

periods
existed

in
are

not

acted

in

the

of

war

crisis.

declined sharply

ing/ the

war

market

same

manner

tained

Stock

hi

to. make

advance

Europe.

any

during

while tension

The

was

1911

sus¬

and

mounting

preparedenss

con¬
down¬

into

the

the

the

hearts

and

war,

fortunes
confi¬

new

of

year.

The stock market break of 1946
of

resulted

from

a

postwar
depression.
However, the state of the nation's

during the last three
years
hardly justifies the trend
of stock prices since then. A more
economy

reasonable explanation of the dis¬

pirited

action V

would

sphere.

another

war

seizure

of

cluded

inter¬

threat

of

eastern

European

the

fall

was con¬

of

Czecho¬

in

February, 1948; the
blockade; the collapse of

Berlin

the

the

Russia, which

with

slovakia

in

The

t

prices

has been strong. The

the

nat'ons by

stock

lie

to.

seem

national

of

Nationalist
above

armies

all,

in

China;

the

ever-present
threat of the Russian atomic bomb
taken their toll of investor

*

have

psychology.
fears

as

In

the

strong

face

of

war

in

1857-61,
1909-14, and 1937-41, it is not sur¬
as

prising that stock prices have
responded to

ings,

news

higher

of

the

face

should

we

of

the

has

for

un¬

expect

experience
continuation

a

in

long

trend

existence

of

1946

international ten¬

as

sion i. exists. I Either

break

which

since

actual

out¬

with

war

Russia, pro¬
vided that it appeared likely that
we
would win, or a turn in the
tide of the cold
a

bull

new

peaceful

conclusion

would

war

could produce

war

market,
be

Also

of

the

the
cold

and the Russians persist in
our

peace

time,

mind from

of

there

to

appears

jarring
time

be

to

our

of

living

can

once)

Wade,

Broadway,

extended
period of time.

.the

same

y

Fpr

the

cess

cash

the

ex¬

re-

quired for
capital expen¬

ditures,

announce

tified

that

the

public

been admitted

&

following

accountants
as

Co.,
City,
cer¬

have

general partners

in the firm: Edwin C. Nelson and
Arnold

cisco

R.

Ternquist,' San

office;

William

Houston office;

B.

Fran¬

New
1946

1947




1948

1949

1950

ark:
1951

York; Jay M. Squire, New¬
and

Seattle.

Philo
-

R,
-

:

Zimmerman,
r"

.

•

\

■

listings,

poration

new

with
E.

to

funds,

after

retaining earnings

or

taxes.

In

paid

were

pared

to

the

1946

years

of

as

1929

and

com¬

about

75% in 1939. I believe this
change
in corporate policy is
largely due
to the
difficulty and expense of

obtaining new funds, particularly
equity funds, from the public.
These equity funds are
variously
capital,
usually
stbeks,

risk capital, venture

as

equity capital, and are
by common
except in
the
case
of
smaller
businesses where there

one

or

represented

still be direct ownership by

may

or

mon

more
individuals.
Com¬
stocks in substance
represent

; share in the ownership
business enterprise.

a

of

Certain profound
changes
taken place in our
economy.

a

New

being obtained more and
by going into debt; In 1946,
68%

of

financing

all

securities.

new

by the

was

In

1947,

76%, and in 1948

it

by

insurance

was

were

factor

a

expenditures for armament, which
postpone the probabil¬
of

ities

suostantial

though

even

High
taxes

Coupled

reduction,

result.

and

individual

undoubtedly

with

this

a

factor.

the

is

double
net

earnings

then

and

stockholder

again

to the
portion paid

the

on

out in dividends. Some credit to
the individual stockholder
against
his dividend income for at
least

portion of the

a

corporation

tax

would

paid

to

make common stocks

by the

that

degree

more

attrac¬

tive/

The combined effect of high in¬
dividual income taxes and inheri¬
tance

for

taxes

paying

(including
them

to

dry

at

provision

death)

have

purchases

up

stocks

common

by the

of

upper and

middle income groups, which used
furnish the principal iield for

to

risk-taking finance.
A

vast

income

pur¬

tax

war

corporate

are

over

companies,

no

taxation of corporate
income, first
to the corporation on all its

of debt

84%. Most

over

of these debt securities

chased

corporate

use

the

together

tended

have

money is
more

of

the

earn¬

dividends,

in

66%

referred to

upon
for this dan¬

reasons

accompanying policy of
costly relief for Europe and huge

Hopkinson, Jr.

through 1948, about 40%
ings

briefly to touch

World unrest has been

has

going

beginning.

.

portion

after

of

national

our

taxes

has

accumu¬

lated in the hands of little
people.
More wealth in the hands of little
people is fine. It means more peo¬

and

other institutional buyers. In
1946, common stocks represented
about 12% of new corporate fi¬

ple

nancing, in 1947 about 10V2%, and

rations

in-1948 only a little over 8%. Most
of- the common stocks went to in¬

dividuals

either

directly,

in¬

or

directly through investment trusts,
in which they purchased
partici¬
pations.
sented

The balance

was

repre¬

When the need for
equity capi¬
is so real, why have corpora¬

tal

tions

largely been forced

so

debt

to

their

get

blood?

j-

needed

into
life-

..

Potential Equity Capital Plentiful
reason

is not because there

not

.

amount

compared

$57 billion
assets

are

lowing:

of

about

with
in

a

$200 billion

figure of about

1939.

These

liquid

represented by the fol¬

/

can have electricity, electrical
appliances,
telephones, automo¬
biles; but individuals and corpo¬

It

Government Securities,

Accounts,

the

must

burden.

savings. However, it is un¬
fortunate that circumstances have
coaxed

such

vast

into

sums

so-

safety first, with such little
willingness of the owners to risk
10

even

to

own

dustry,

20%

or

of

their

savings

finance American in¬

and

the

very
industry that
produced these savings. Such pol¬
icies have caused a rapid flow of
vast sums into

panies

and

insurance

our

savings

com¬

institutions.

They in turn must place these
funds in safety first channels. Can

they continue to find safety first
increasing funds?
Surely, if such trend continues,,

for such vast and

there will be no such
thing as
safety first, for the simple reason

there will not be sufficient risk
capital down below to provide the

safety.
There is another

tion

43

the

vestment- of

the

Joint

Economic

on

in

In¬

Committee

Report.

Wash¬

ington, D. C., Dec. 16, 1949.

as

1929

large group of

people.

The

propor¬

income

national

distrib¬

pensions and other forms

of relief has

22

Subcommittee

first

of

uted

67

?A statement by Mr. Hopkinson

the

carry

natural
that
these people
should seek safety first witn their

safety

$68

_

.'Checking Accounts
Currency

on

taxes

is

to

first

Billion

before

the

pay

enabled

-

,:

Saving

who

be

called

by preferred stocks.

Wood,

Stanley E. Shirk,

additional

in

spite

now, in

gerous
trend and some
possible remedial steps.

a cor¬

the alternative

the

York

value

were owned by
exactly
people who held them at

I will try
some of the

plenty of potential equity
available.
According to
recent U. S. Treasury
figures, in¬
dividuals now hold liquid assets
(not including life insurance), in

Guthrie

New

billion;

new

year

money

120

Stock

market

a

of the stocks at the end of

the

is

Barrow,

stocks

changed
hands,
which
that over 85% (some cer¬
tificates changed hands more than

over

The

Accounting Firm

many

all

York

New

listed

standard

be raised
a p

regarding equity prices.

New Partners In

1939 of $46.5
of

little

ground for unrestrained optimism

contrast,

means

most

satisfactory
and could be dynamically bullish.
However, as long as fear remains

the

Exchange had

industry to im¬

it

of

on

proving
pro¬
ductivity that

earn¬

and

past

inconclusive

been
as

of

and

way

only about $73 2 billion. Last year
less than 15% of all the shares so

over

higher

dividends,

not

paralleled prosperity in the United
States.
f
In

are

V

tivity,

of

have

listed

which

the public for

The Cold War

to

of

By.

rais¬

problem of

blood

help ordinary investors.

con¬

is. only by im¬

spring

investors,
four-year bull market began

a

and

DURING PERIODS

INTERNATIONAL UNREST

pe¬

prices

1910, follow¬
scare in 1909.
The

failed

in

OF

and

that

fear

Period

has-been noted in other

in detail.

STOCK PRICES

it

to

riods

1912

.v-

I

the

instilled

soon

in

appears

War

in

tne^market

gradual turn in
war

dence

end

Although the beginning of the
First World War may have seemed
remote and unimportant to many
Americans, the stock market re¬

shown here and will be discussed

/Iv:

of

States

a

1864.

Pre-World

as

respond
news.

the

resultant inflation and expec¬

history,

present.

United

Run

tory for the Union, the more in¬

not appear that the "cold war"
has been accorded its due weight

Frame

carried

the

capital funds

produc-

prove

war

lower, and the
ward
trend
persisted until the
spring of 1942. The entry of the

in

fought in July, 1861, and al¬
though the result was unsatisfac¬

1940

with

the

the life

discouraged the advance.
of

siderably

was

in

fall

of

even

Bull

soon

The

year.

Sumter

The actual outbreak of

war

which

completely wiped
the promising gains that had

out

Al¬

ing

September, 1939, was greeted
by a brief upswing in security
prices, but the progress of the

Carolina

compromise. The events of late
1860 brought a break in the stock

be

justified.

South

cerned

of German aggression, in spite of
the settlement at
Munich, cut it

at

of

accompanied by a break
A sharp rally fol¬
in 1938, but the pressure

lowed

in December, despite many efforts

secession

SEC prospectuses do not
*Your Committee is rightly

in

the

pattern,

market

together with
Lays blame also on high
margin requirements and heavy capital gains tax as well as
trouble and expense in
complying with SEC regulations. Says
belief that these levies will continue.

in the market.

in November and

most meaning¬

normal¬

March, 1915, stock

an

1937 was

the

over

less

what

into

same pattern
in the stock
market prevailed from 1937 until
1942. The business depression in

slavery
and
rights issues mounted stead¬
ily. The situation was brought to
a head in late 1860, with the elec¬

levels

In

began

banker, commenting on decline in use of
I equity capital by business
corporations, points out it is not
*
due to drying up of potential source of such
funds, but arises
from current high corporate and individual taxes

the

at

settled

war

.Former President, Investment Bankers Association

I Prominent investment

The

states

al¬

an

By EDWARD HOPKINSON JR.*

Partner, Drexel & Co., Philadelphia

was

advance

halted

was

the

Equity Capital Problem

The

Exchange

Pre-World War II Period

1857 brought

sharp decline in security

a

tension

have fluctuat¬

France

prices

than four years of indecision
in the market. During this period

from
1947
to
1949,
stock prices

Stock

stalemate.

a

more

perity

York

into

Pre-Civil War Period

prices,

The

advance which
lasted for almost two years.

The depression of
about

an¬

of liquidation.

wave

Marne, and

success¬

.;

j

bewilder¬

and

a

when market could become dynamically
bullish.

of. 1946

or

with

Meanwhile, the German

of

continuation

war

coincided

closed from Aug. 1 (when hostil¬
ities began) until Dec. 12, 1914.

stock prices,

on

expect

inconclusive market trend until end of cold

1913

July, 1914, when war ap¬
peared to be unavoidable, brougnt

Investment Counsellors, Colorado Springs

After reviewing effects of
Mr. Ellsworth contends

sharp drop in stock prices,

and

By BRUCE ELLSWORTH
E. Barret Griffith &

of

other

Thursday, December 29, 1949

to

increased from 1 Vz %

5%

distributions

at

now

present.

run

at

all
can

dividends paid

corporations

Such

$11

some

billion per year, nearly 1V2

times

by all Ameri¬
in

Continued

1948.
on

Such

page

Jtf,vf..

25

Voluriie 170

Number ,4868..

THE

COMMERCIAL

FINANCIAL

&

CHRONICLE.

(263&V 7

of those

spending units with
in money income

$10,000

From

Washington
Ahead

Securities

of the Ne

'

tween

Only one percent of those
spending units who hold no liquid

Dr. Likert gives results of survey conducted for the Board of
Governors of the Federal Reserve System covering ownership
of

"My

Day" to him, basting him with fulsome
praise and saying she hoped he went on to bigger
and
better} things in order, that more people

I

stantially increase

enjoy his unselfish devotion to his fellow
}. .•
'■
••
; ' •
; •.>.f
,

try to read the Lady's column regularly in
keep abreast of what she is cooking up.
by no means as naive as it reads.
It is,

attitude toward

It

is

instead, fraught through with cunning.

A

men¬

tion of the pretty roses she saw in some

what

ance's yard

spending

acquaint¬
kind, you may
Naturally I was interested in just
what is behind this unusual build-up of Reuther.
i
There was quite a sprinkling of conservatives
at/; the
dinner, a surprising number of very
respectable
caused
Carlisle Bargeron

service

a

of

purpose

some

since

him

;

I

: names.

to

asked

attend.

wondered

about

of

one

these

said,, well,

He

himself.

it

units
r

four

United

States

■;

thinks

Reuther

displayed

corpora¬

defined5

as

persons

living

in

same

dwell¬

ing

the

meet.

fourth

round

who

some

own

estimated to

of the

dividual

common

What

man,

did

it

it

as-

was

hailed at the time, in the slightest^

accomplish, however

was

quarters with having shown enlightened leadership
for heading off a fourth round wage increase.
The

theme

Murrays is that
good
we

this

told.

attitude

What

they

They

power.

are

is

'*
Reuthers

to have such

are

we

and

restraining influences,

are

against

up

continuous

a

of
less

surge

on
the part of the masses under them.
If they were
statesmanlike, if others of smaller statue were in their places, the
country would, indeed, be in an awful mess.

unrest

I

tion
the
in

convinced it is the sheerest bunk.

am

In

conducted

nances'

the

Reuther's organiza¬

there

are unquestionably seekers after his
scalp.* Reuther, on
hand, is a seeker after Murray's scalp. Murray's berth
his own organization, the Steelworkers, is secure, and I doubt

Michigan

And
among

is

in¬

stock.

the

on

Fi¬

University

System. Four consecutive nation¬
wide surveys made by the Survey
Research Center
1949 have

formation
common

as

during 1947, 1948

yielded similar in¬

to the

thing is

one

* ;

certain:

very

if

there

is the

the clients of Messrs. Reuther and Murray

continuous

stir

stock/

ownership of

The bulk of these

responsible than Messrs. Reuther and Murray, themselves.

The CIO's

and

threats

of

literary and educational activities

the workers in

a

But in the old and relatively

labor-management relationship the bitterness
out

immediately the strike

ticularly in

the

motor

day in and day out.
agement;

and in due

there

is

stant

There is

You

never

under Messrs.

his

from

Reuther

of

initiative,

the

steel

.

increase

in

You

workers

the

ill

and

have only to

to

wages, or this was not

Three

*A

talk

during

Public

direction

of

the

President

the country's economy..

appreciate

the

men

Investment
of

in

a

case.:

and

ruled

How would

CIO,

on

strike

so

their

leader

Murray,
own

Dr.

Likert

at

the

Forum

of

the

Bankers

obtained

was

stock

common

can

JERSEY

CITY, <N.: J.—Murray

Montgomery
firm

name

Street

under

of'Kauder & Co.




the

does

not

(it remains about 10%),
spending units in the older
age groups have more funds in¬
vested in stock as their age in¬
creases.

>

relation

of

head

The

the

of

the

to

stock

of

the

this.

spending unit

fessional

proportion of spending units

out.

Similar results for the

income

obtained in 1948..

were

Chart

shows

I

1947

the

relation

' r

be¬

ing units whose occupation falls in

the ownership

the

As will be ob¬

such

marked

own

served,

there

tendency
people

for

in

.

is

a

very

appreciably

the

higher

more

income

groups to own common stock than

in the lower income groups/

proportion

of

who

groups

varies' from
less than
to

comes

and

on

comes

different

own-

3%

$2,000
16%

of

to 46%
over

for

for

from

common

those

money

The

income
stock
with

income in

those

$5,000

with

to

in¬

$10,000.

It

is strik¬

"other

collar"

white

sales

as

clerical

and

The

up

of

common

stock. The influence

contacts, exposure to informa¬

tion

about

sales

and

stocks

solicitation
difference

between

4%

since

two

in

the

•

doing.

;

They

Union

an
•

was

the

not

income.
The

size

relation

of

Chart

of

ownership

community

V.

is

Continued

that only 46%

on

.

,

a

raise

would

hurt

you

Dated

Railway Company

January 1, 1950

VA% Bonds, Series A

•

Due January 1,1975

he

Price 100% and accrued interest

put in the light of having

| The issuance and sale of these Bonds are subject to authorization by the Interstate Commerce Commission.
Copies of the Offering Circular may be obtainedfrom the undersigned.

~

•NEWARK,

N.

J,— David

engaging in

a

N.

HALSEY, STUART & CO. Inc.

securities

business from offices at 786 Broad
Street.

shown

December 29, 1949.

to

in

Among spending units

$2,500,000

First Mortgage

in

and

occupational

Peoria and Pekin

were

9%

do not differ appreciably

groups

con¬

hurt the counrty's econ¬

Knoller is

probably

reflected

is

the

an offer to sell or a solicitation of an offer to buy these securities.
offering is made only by the Offering Circular.

So if

work,

stock, but only 4%

common

man¬

a

group,

of the skilled and unskilled group
own

$7,500

for those with in¬

own¬

Nine percent of the spend¬

group.

tween income and

stock.

have the largest

groups

ing common stock—15% for each

of

common

in

The business and pro¬

Chart IV.

lowly captivity, they have

be

shown

ownership is

This announcement is not

par¬

position to grant

But this

that

occupation

Commerce estimate derived from

income* paid

own

increase

those

(Special to The Financial Chronicle).

N. Kauder is engaging in a secu¬
rities business from offices at? 75

54 which

with age

Knoller in Newark

Opens

Although the
units in

spending

aggregate amounts of.

ing, nevertheless,

3, 1949.

national esti¬

a

figure

10% less than the Department of

Association

realize the recent

accomplished "something" for them. *?

Kauder & Co.

owning

their

of

gains,

gotten

like the boss to tell

you

Then to add to the steelworkers'

go

units

America, Hollywood, Fla., Dec.

got together in New York at

couldn't give you a raise because it would

omy?

by

Education

.

the

spending

whom

of

proportion

Their unions do not lend them¬

either entitled to and the companies were

determining factor at all.

all

The workers in motors and steel

•

pretty thoroughly regimented.

predicament

in the

the

of

to 11% for the group from 45

up

to 54 years of age.

When these figures

expanded to

were

mate,

;

amount

units

and recriminations

With

pressing for them to show activity, it is of their

selves to individual

reported

each

the

corpo¬

stock increases with age from 2%

AFL days

anything good about the

wrested

was

can

industries, the agitation keeps

Frankly there is not that fire.
are

settled.

sane

time, another wage rise will be wrested from him.
constant fire

a

steel

increase

wage

a

and

was

'

pitched to keep

are

understand that there would be bitterness and recriminations

went

Of

strikes, nobody is

perpetual state of hatred for the employer.

the period of a strike.

been

units,

1948 income.

1948

more

of strikes

has

ample, in the October, 1949, issue.

to! necessitate

as

constant

calling

results

interviewed. 3,500

we

asked

were

of

the 'Board

Governors of the Federal Reserve

and

example,
1949 Survey of Consumer

spending

}\:

Federal Reserve Bulletin—for ex¬

their

to

for

accuracy

For

of

A

Finance

the

on

of

proportion
of
owning common

in

made

surveys.

assets

The

The

by the Survey

Research Center of the

of

ownership

stock.

ex¬

^Consumer

of

Survey

rate

these

one

results ar$ based

unit to

ing

of

are

have

shows the relation

r

six million,

common

owns

Chart III

i

e

stock

than

more

in

Bulletin.

liquid

the age groups over

substantial number of

a

described

Reserve

who

to

the age of the head of the spend¬

checks

other

Reuther's is in any real jeopardy,

of

These

1949

over

in this instance

the

towards

don't realize how fortunate

we

in these places of

men

are

behind

in

spending units

to put Phil Murray and

the Steel industry in an awful spot from which we are to get increased
steel costs.
Murray, himself, has been credited in many respectable

/■/:.

since

be

been

Federal

units

tend

in

resources

of

in stock.

to

individuals

common

more

re¬

number

total

of

-

have

surveys

the

these

are

The methods used in these

stock

form

invested in

Even

stock.

common

than

But how accurate

sults?''

own

the

are

spending

t h

major
penses.)
Rensis Likert

increase.
I am told by experts on the subject
that there is, indeed, a lot that; doesn't meet the eye in this pension
plan, that it could not have been more favorable to management if
management had drafted it, that it doesn't mark any great advance
wage

<

in

stock

own

only.

in

funds

more

liquid assets than

They differ from those used by
the polls since they use long in¬
tensive interviews with respond¬
ents selected by means of proba b i 1 i t y'
sampling.
Numerous

be-

and

longing to the
same
family
pool their

•

American people.
a

all

one

all

some

for which he deserved the affection, of the
The rare statesmanship, I take it, lies in Reuther's
having talked the workers into taking pensions instead of demanding

of

tion

is

statesmanship

rare

one-half

stock

(A

'incomes

friend

common

Almost

common

spending unit

the

union

conservative

hold

common

negotiators working far into the
night in order to meet a deadline. The deadline was met, a pension
plan was announced and the day was saved. •
• > \
my

than. $500; about one-fourth own
stock
valued
by them at over

own

the

Now,

one-third

spending units who

; who

and

about

stock valued by them at less

$5,000.

held

recall that a year ago the Ford workers voted down a
pension offer in favor of a raise in pay.
This year, a few months
ago, there was an awful hullabaloo about pensions with threats of
a strike rending the air over a period of several weeks.
We read of
management

stock,

common

own

of those spending
holding between $500 and
$2,000 of liquid assets own com¬
mon stock; 13%
of those holding
between
$2,000 and $5,000 and
34% of those holding $5,000 or
more
of liquid assets own com¬
mon
stock.
It is significant that
many more spending units tend to
percent

units

stock.

You may

Ford

Ten

marketable

had

at

million

the

in

what

he

But

than

more

time he thought Reuther had rendered a signal
country in preventing a strike of the Ford workers.

the

to

has

assured.

rest

on
the average as the
holdings of liquid assets increase.

ownership of securities.

At the beginning of 1949, about
8% of all spending units, or some¬

and

common

increases

stock ownership, and recommends
by investment bankers to improve public's

order to

bonds

own

The proportion of spend¬
ing units who own common stock

common

continuous research

.

deposits)

stock.

stocks

common

(government

bank

by spending-units comprising various income
groups. Places unfamiliarity with stock, together with feeling
stocks are not safe, as leading cause for not acquiring them.
Sees adequate financial resources in hands of public to sub¬

tribution to the human race, and if I am not mistaken, he was
given
a scroll to this effect.
A few days later Mrs. Roosevelt devoted her

of common

assets.

By RENSIS LIKERT*

assets

couple of weeks ago, Walter Reuther was given quite a testi¬
monial dinner in New York.
Speaker after speaker lauded his con¬

■

the ownership

stock and the ownership of liquid

Director, Institute of Social Research, University of Michigan

A

could

own

Chart II shows the relation be¬

By CARLISLE BARGERON

men.

over

stock.

common

•.

page

22

COMMERCIAL

THE

(2640)

8

bridges

ways,

of

dential

year

of 1948. Sees 1950 starting off at high rate
prevailed in second half of 1949.

that
The year

1949 was one of high
level economic activity. The gross
national
the

to

estimated

an

total

of

billion,

$259

less

than 2%

be¬

the

low

time

all-

high

of

1948. The pace

economic

activity

was

uniform

not

oughout

r

1S49.

the

During
first

the

of

half

year

the trend
Charles

Sawyer

m o
'

but

d

firming

in

o

activity

Industrial

production
struction recovering.
The

with

and

con¬

major change in the

com¬

the
gross
national
product was in business inven¬
tories.
In 1948, inventories were
rising to meet postwar require¬
ments, but by the end of that
year the need for further accu¬
mulation

a
*

subsided.

had

stocks

of

the year

In

just ended there

moderate decline.

Excluding

was

/

changes

these

than

of

/

dollar and

real

a

Purchases of

personal

was

in

in

higher
both

a

sense.

services,

1948.

year

In

ond

econ¬

Production
moderately below 1948 in al¬
most
all
major segments. Most
nondurable goods industries

durable

as nonferrous
metals, rail¬
freight cars, and certain elec¬
trical appliances—the decline was

substantial.
on
a

ana

government
goods and
services
than offset reduced demand

more

for clothing,

The

million

6

industrial pro¬
the strong showing of

construction

activity.

The

high

Significant

relation

in

to

the

economy's well-being in 1949

was

maintenance

the

the

at

come

billion.

With

in

rates

personal
level

lower

effect

in

funds

of

1948

1948

in

of

in¬

$212

personal

1949,

tax

plus

volume

than

$7

billion.

nonfarm

Grand

The

dwelling

Co.
it

the

to

somewhat

save

did

in

the

the

previous year and
time

same

maintain

than they

more

were

abled

e

the volume of their

at
to

ex¬

penditures on goo s and services
at virtually the same level as in
1948.

year

available

now

1949

for

the

necessarily prelimi¬
nary.
They may be cited, how¬
ever,
in summarizing the major
patterns of business activity dur¬
ing the

are

year.

The national

guished

from

income,
gross

clined

from

to

estimated

an

1949—or
It

is

$2^1

as

distin¬

product,'1 de¬

bhiion

$222

in

1948

billion

interesting to no'e that

small

in

drop of less than 2%.

a

reduction

is

this

accounted

lor

bv price declines du"mg toe
year.
Price reductions reflected the in¬
in

crease

supply

made

possible

by the expanded nap-city to pro¬
duce, the increasing competition
in

most

urgency

markets, the diminished
of requirement for many

types of eoor's
mand

from

sation of

mclucli

abroad,

"g

and

t^e
the

de¬

Total

inventory buiiding char¬

wanes

and

postwar peak.

higher in 1949 than in

1943.




were

both

stock.

the

would

have

been

farm

and

country

much

sharper

it not for the large volume
agricultural commodities re¬

anxious

to

are

of

dis¬

of their holdings.—/. C.
Bradbury, Bradbury-Ames Co.

Meriden, Conn.

from

the

market

through
government loans and price sup¬
port purchases.
;
>
t.." :

There

to

appears

vestment

bank

"than

be plenty of in¬

money

seeking

business

continued

,

The

interest.

ad¬

vancing stock market could make
these liberal {yields

disappear

during

ness

births, - by
amount, for the first
the
of

end

the

firms

of

the

in

total

operation

3.9 million
prewar

At

war.

the

year

a

time

r;i)

the

in

about

rise

expenditures

government—including Federal
well

as

state and local.

increases

were

and

grams.

tures for

in

Public

works

as

He

at

me

Max Wasserman

he

he

business

another

• ■

conductor.

,v:;;

■

said,

•

.

have

"you

this

on

train

with

no

I

off at the next

'
the

train

have

a

remonstrated.

at

tops

ticket

for

Dijon
Dijon,"

makes

"That

expendi¬

schools, hospitals, road¬

about

to

$2.75

nine

"The

at

hundred

includes," he went

"six

on,

hundred francs for the ticket, plus
50% supplement, or 300 francs,
for

failing to buy the ticket be¬
boarding the train." Antici¬
pating
my
question,
he
again
opened his time-table and showed

fore

me

more

fine

print,

official

the

basis for the price. I paid the 900
francs.
-\

Next

the

ductor

three-starred"

turned

to

con¬

of

one

my

French compartment companions.

"Sir," he said, "your ticket is also
irregular. You need three rubber
stamps on it to get the 30% re¬
duction called for by your special
ticket and you only have two. I'll

Continued

no

on

34

page

Dealer-Broker Investment

It is understood that the

;

to be quite a de¬
good investment stocks
in the security business.
We as

members of the

Pittsburgh Stock

Exchange continue to
trend in the

see

an

up¬

coming year.—W. J.

firms mentioned will be pleased
send interested parties the following literature:

to

;

Effect

line

of

Coach

Fares

on

Air¬

Industry—Review—John

Lewis &
York

H.

Co., 63 Wall Street, New

Chicago

Over

-

the

Stock Index

York—Study—Spiegelberg, Feuer
&
Co., 30 Broad Street,,- New
York

Counter

-

—

Industrial

4, N. Y.

Booklet recording

Power

&

Light—Brief

comment—Geyer

&

Co.,

Wall

(Canada)

Investment

Dealers

Seigniory

Quebec.

Club,

Association

tion

at

Security
the

of

Common

Warrants—Sidney Fried—
M.:, Associates, 220 Fifth
Avenue, New York 1, N. Y.—$2.00

of

Traders

the

Cavalier

Hotel.

brief analyses

Co.

and

Port¬

Light &

/

Chemical

Co.

—Analysis—Fahnestock & Co., 65
Broadway, New York 6, N. Y.

H.

per copy.

Mexican
dum

Na

Associa

are

Montana Power

land General Electric Co.

Lindsay
Speculative Merits
Stock

'

Convention

of

Meeting ai

R.

tional

Quotation

Bureau, Inc., 46 Front Street, New
York 4, N. Y.

Montebello

Sept. 26-30, 1950 (Virginia Beach
Va.)
Annual

stocks—National

Inc., 63
Street, New York 5, N. Y.

Also available

LG-year performance of 35 indus¬
trial

1950

—

Wall

Street, New York 5, N. Y.

Florida

5-8,

14

Consolidated Edison Co. of New

EVENTS

June

Authority

Co.,

&

5, N. Y.

Industrial Growth Prospects for
the Dominion of Canada—Milner,
Ross & Co., 330 Bay Street, To¬
ronto 1, Ont., Canada.

COMING

Transit

Circular—Blyth

Carothers, W. J. Carotbers & Co.

*

*

*

South La Salle

Associated Transport, Inc.—Cir¬

Oil—Memoran¬

Eagle

Company, 203

Zippin &

—

Street, Chicago 4,

111.

.

cular—Wm. J. Mericka & Co., Inc.,
150

Missouri

Broadway, New York 7, N. Y.

Baltimore

Ohio—Circular—

&

Hutzler, 60 Wall
Street, New York 5, N. Y.

Pacific—Circular—Ira

I-Iaupt & Co., Ill Broadway, New
6, N. Y.

York

Salomon Bros. &

Also

available

are

circulars

on

Piramount Pictures and Pullman,
Inc.
:.
kik-fk.k-ikyk
-

Berkshire

Fine

Spinning Asso¬
ciates—Circular—Ames, Emerich
& Co., 105 South La Salle
Street,
Chicago 3, 111.

New

England

Co.—Special
&

Co.,

Ill

6, N. Y.

Dictionary of Labor Law Terms
—Commerce Clearing House, Inc..
New York

1, N. Y.—Paper—=-'$1.

States

Merits

R.

H.

M.

Avenue,

Common

Sidney Fried —
Associates, 220 Fifth

New

Paper—$2.

of

—

York
•

:

1,

N.

Y.—

Electric

Corp.—

Analysis — Dreyfus
&
Co.,
50
Broadway, New York 4, N. Y.
Chicago

Eastern

&

Comment—H.

Speculative

Stock Warrants
pro¬

time.

answered.

he

,

Dijon. This train only
takes passengers who are going to
Lyons or further. Unless you are
willing to buy a ticket to Lyons,

I

"Nine

asked.

a

for

stop."

amounted

the

'/

and

I

francs,"

This

with

"Sir,"

"But

queried.

conductor

much?"

francs

me.

ticket

or

mand for

expen¬

aid

train

this

There continues

Principal

military

the foreign

of

in

stated

that

licked, and I knew

was

the

"How

hundred

t s,

e

Central

in

print

t

stop?"

above the

An
important demand factor
throughout the year was the sub¬

fine

French

our

ticket, then at me.
Then, in a
cool, official tone, he addressed

the settlement of the steel strike.

level.

stantial

came

departed.

has been great'.y increased since

to;

15%

this

a

Recommendations and Literature

end

close

k

Pittsburgh district

ofj

was

cap,

c

Pittsburgh, Pa.
Business

small
since

the

of

was

print. Paragraph

"Will you buy a ticket to Lyons
or shall I put you off at the next

on

Meriden, Conn.

the

number

with

stars

the early investor
his reward.—William H.
Rybeck, Wm. H. Rybeck & Co.,

arrested.

business

book, there

get

In 1949, busi¬
discontinuances
exceeded

was

the

again

once

may

year, the sharp postwar growth in
the number of business establish¬
ments

fat time table. In the

a

of

conductor

so

opportunities

favorable

produced

the rule

me

three-starred

further. I

This second conductor, with three
stars on his cap looked first at my

better

.

While

the

ticket

a

it.,

con¬

a

I'll have to put you

were

moved

I asked him to show
and

page of very fine

on

have

must

only took passengers for Lyons

in

desirous

owners

Power

from

prices

You

51

returned

first

situations

the

of

Lyons to board this train."

middle

of

Presently

We consider

best

of Canada 34th Annual

ditures
salaries

of

downward

drift

clear.

legalistic

t i

of

An additional

is
to

frenchmen

check

started

prices

ces¬

acteristic of 1943.*
i.

farm

the

Consumers

actor was the less urgent require¬
ments in foreign countries.
The

of

Figures

•;

the

in

difference," he replied, "the rule

middle class

his

posing

1949, and this heavy output,
following the bumper crops of
1948, accounted in large part for
decline

of

one

the

,

common

one

the

in

consequence, consumers were able

as

"contact

more

number

units

express

,

Rapids, Mich.

Rapids,

such

Farm production was also large

payments, dis¬
posable personal income was ac¬
tually higher than in 1948. As a

-

"Utility Minded" cities, is still
investing in good utility equities

during the year, however, reached
the 1 million mark, exceeding the
previous high established in 1925.

re¬

tax

somewhat

of

a.m.

dressed in

manner

and

Grand

producers' plant and
equipment, and privately financed $19 billion, and topped the 1948
net exports of goods and services. record
by 3%, A rise in publicly
The decline
in
business
inven¬ financed
building activity in 1949
tories
in contrast with the rise
more than offset a decline in
pri¬
in 1943, however, resulted in a vate
commercial
and
industrial
moderately lower volume of in¬ construction. Nonfarm residential
dustrial production and employ¬
building maintained last year's

ment.

8:10

Paris,

total

value of construction put in place,
both private and public, exceeded

the

the

looked

.

was

goals and not of ideas, the country

quizzically

and

cars

In contrast with

duction

1949.-

BRIEFS

the other hand, estab¬
new
record
output of

than

more

not

journey

opponent and a

closest to it is the U. S.

through to

in¬

automobile

comes

Sunday morning last Spring,

boarded

ers

activity

DEALER

road

trucks.

houses,

half of

goods industries

—such

One
I

ductor

showed moderately declining pro¬
duction trends during the year.
some

in

two

inventory rebuilding.

In

GIs

r

the sector most directly

was

which

insurance

the

railroad

a

an

trip. Short1y
out
of

during the
production.

unemployment
industrial

is considered in terms of

a

in the previous year.

year—was
was

the
to

on

France, in which

supporter of socialism take part, and points out, if socialism

the

materially different from the high
rate which prevailed in the sec¬

omy—and the center of the mod¬
erate

had

in

affected the

output

The weakest sector of the

This

lows

business

of

Tnis, along with the rise in the
work iorce during the year, re¬
sulted in unemployment averag¬
ing about 3 l/fe million in 1949,
compared with the minimum level
of 2 million

with

payment

volume

Total employment in 1949 aver¬
aged 58.5 million, 2% below 1948.

automobiles,

more

record

which

the

conversation

narrates

from Paris to Dijon, in

offing.

incomes of corporations.

lished

oiitput
1948,

in

lower

were

of

industrial

for the nation's

than

the

farmers, declining
prices were responsible for. the
drop
in
their
incomes.
Lower
prices as well as a smaller volume

dustry,

1949

the

case

business inventories, total demand
in

however,

in

the

reduction

Dr. Wasserman

Resi¬

year.

Business demand for
train in Paris, bound for Dijon.
plant and equipment and foreign
In my third class
compartment
demand
for
our
goods, on the w
e r e
t w o
other hand, were declining. Thus,
other
voyag¬
the new year will start with a

affected by the reduced needs for

oi

ponents

prietors,

d erately

wnward,
there
was
a

subsequently

general

was

small

in

total number employed/ Earnings
of corporations and of farm pro¬

goods

services,

amounted

t h

purchasing power,
higher wage rates more than

of

and

of

the

offset the

value

market

total

dividend

in dollar and in
as

from

rising

were

measures

whicn

product

con¬

early part of the year, was at peak
rates.
Government expenditures

national product in 1949 at $259 billion, only 2%

peak

the

Really Socialistic?

By MAX J. WASSERMAN

high rates prevail¬

construction,

rebounded

year-end review of business situation, Mr. Sawyer esti¬

below

the

at

throughout

ing

Secretary of Commerce

Consumer demands

1948.

tinued

mates gross

Who Is

At the end of' the year business

By HON. CHARLES SAWYER

Thursday, December 29, 1949

struc¬

increase.

activity was moderately below the
postwar high reached at the close

Activity to Continue
In

other

and

tures continued to

1949 High Level of Economic

CHRONICLE

FINANCIAL

&

Beaver

Hentz

Western

Light.

Co.,

60

Street, New York 4, N. Y.

Also available

Rayon

Illinois—
&

are

brief data

Standard

Power

Service

Haupt

Broadway, New York
,

Riverside Cement Co.—Analysis

—Lerner

& Co.,
10 Post
Square, Boston 9, Mass.

Texas

Utilities

—

Office

Memorandum

—Goodbody & Co., 115 Broadway,
New York 6, N. Y.

on

Pacific, North American
and

^

Public

survey—Ira

&

Zonolite

Co.—Circular—Swift,

Renke & Co., 135 South La Salle

Street, Chicago 3, 111.

Volume

170

THE

Number 4868

FINANCIAL

COMMERCIAL" &

(2641)

CHRONICLE

9

small

A

Domestic Effects of

Four-Pronged Attack Upon
Equity Capital Problem

v

By WALTER S. SAL ANT*

Dean, Graduate School of Business, N. Y. University

Member,

.

Research

Investors'

Committee,

•

Fackler, forecasting more serious shortage of equity
(1) timely action he taken to increase

Europe to
,

public knowledge of security investment; (2) a broadening
of field of institutional investments; (3) resort to greater vol¬
of share

for relief of

The

of

far been

so

Knowledge

tion

for large and established business

of Finances conducted under the aus¬
busi¬ pices of the Board of Governors
corporations required $55 bil¬ of the Federal Reserve System
that
most
of new funds in the years showed
people who

enterprises.
Commerce
ness

lion

The

Department

reports

that

employment

and

security investment is often per dollar, as
domestic conlacking among these low income
groups.
The Survey of Consumer sumption or

poten¬

a

population.

about

current problem

a

owners.

the

export of U. S. capital for

development purposes may be ex¬
pected to stimulate U. S. produc¬

all

investment

19l8

and

this huge

who know about stocks

If

—the high income groups—do not

forms

tion

generally have the money to buy
them, and those who have the

provide

enterprise made by the
a dilu¬
existing stock issues re¬

sulting.
But

'
would be deceiving our¬

t

we

selves

the

and

from these

public

to

great lower income
groups—do not know about stocks.
This is a situation that the people

money—the

deduce

figures that the equity

securities business

in

First, retained earnings are of no

much to

help to newer enterprises and less

and

profitable enterprises that have no
considerable,

amount

of

Secondly, business prof¬
declining as the post-war

are

held

a

penalties

dividend

profits shrink.
Smaller and
have

step up
while

even

to

will

good deal of time

a

thing

that

the

has done

securities

to attract

investment by

Western Europe

trade with the United States after

can

sav¬

ends.

investment

Foreign

.

dollars

enable Europe to earn

United

outside " the

thereby
direct

States

continuing

finances

to

deficit

"with

and

United

the

States.

contributing
solution

of

to
the

a
constructive
European dollar

raised yearly a few years ago.
problem, could permit Europe to
with -unusual facility be¬
Another helpful device is the buy from us and could also make
cause of the very favorable condi¬
development of the common trust
tions under which they have oper¬
*
funds
Abstract of paper ;by Mr.
by
our
trust
companies.
ated since the war. We have had
These provide a more economical Salant
read before American
a sellers' market in which almost
and efficient method of investing Economic Association, New York
anything could be sold at a profit,
many small trust funds in diver¬ City, Dec. 28, 1949.
because of
numerous
prevailing
sified equity as well as fixed in¬
shortages.
Friends and relatives

capital

have been willing to invest money
in

small businesses to

new

many

supplement Veterans' Administra¬
tion guarantees, because the risks
seemed
slight.
The number of
business concerns in the country

million
of almost

has increased by almost a
to

a

new

record

high

4,000,000 since 1944. But the end
of postwar shortages and the re¬
turn of a normal buyers' market
with keen competition bring the
risk element back into business, as
should be the case under our sys¬

business

curities

market

wider

in

ment

as

a

•

be

.

done,

and

.

■

done

a

able

let

me

summarize

the

to solve this

There has

the

problem.

distribution

savings, in this coun¬
try. A much larger proportion of
the nation's savings belongs to the
therefore of

middle

r

and lower income

groups

"Statement of Dean Fackler be¬

fore the Joint
mittee

on

Congressional Com¬
Economic Report,

new

Chairman of the SEC

of investors is good




product

available

to

we

efforts

are

to

need not cause difficulties
growing American economy.
effects of a grad¬
ual increase
in imports are no
more to
be feared than those of
secular increases in productivity.

plus
for

a

The employment

the

To Be

likely to fail in our

restore

development of an import sur¬

ual

United States civilian economy.

States

unusual -condi¬

are

multilateral

Orvis

nondiscriminatory world trading
and
convertibility of currencies
for current transactions. > r

Special Partner
Co., 14 Wall

&

Brothers

Street, New York City, members
of the New York Stock Exchange,
announce,

that,

effective

Jan.

foreign

investment Floyd

goods and services if the annual
rate of , increase ir.
gross investment abroad exceeds
the average rate of return on for¬
eign assets. Two numerical ex¬

of

25

for

Y.

years.

percentage

amples illustrate (a) the possibil¬
ity of avoiding an import surplus

indefinitely without raising net
foreign investment to a large pro¬
portion of growing gross national
product and (b) the possibility
that the limit reached by a neces¬
sary

Norman Barnes & Co.
CHICAGO,
Barnes &
a

ILL.

Norman
engaging in

—

Co., Inc., is

securities business from offices

Street.

Offi¬

Barnes,

Pres¬

Pease,

Vice-

at 111 West Monroe
cers' are

ident;

Norman

William

President;

and

D.

Florence

Barnes,

import surplus would be a Secretary and Treasurer,

tors

Par Value $5 Per

and

offer to buy, any of such Shai es.

Share

evidenced by Subscription Warrants, to subscribe for these shares have been
holders of the Common Stock of Montana-Dakota
Utilities Co., which rights expire January 4,1950, as more fully
set forth in the Prospectus.

Subscription Price to Warrant

Holders

$13.25 per share

file

Copies of the Prospectus may be obtainedfrom the undersigned only by
undersigned may legally offer these securities under applicable

the

good for the country.

persons to whom

securities laws.

people hesitate to advo¬
wide -ownership of common

Many

stocks because of the heavy losses
incurred

BIyth & Co., Inc.

by those who held them

in the early

'30's.

This same rea¬

soning would apply to the owner¬

Robert W. Baird & Co.

of

The

fact

common

of

the

stocks

matter

are

is that

priced

rela-

Continued

on

page

24

Merrill Lynch, Pierce, Fenner & Beane
The Milwaukee Company

Incorporated

homes, farms and other
property that depreciated severely
in the Great Depression.
ship

Kalman &
December

28,1949.

1

Keeler will become a
Mr. Keeler has
does not require the eventual de¬ special partner.
been a general partner in the firm
velopment of an import surplus
Continuing

issued by the Company to

for the inves¬

the

Washington, D. C., Dec. 15, 1949.

useful

there

Common Stock

f Rights,

The

cate

shift in
of incomes, and

been a great

when

accentuate rather than re¬

.

has

ican business by the rank and

First,

proportion to increases of av¬
productivity year in and
year out, making exceptions only
erage

Montana-Wyoming Gas Pipe Line Co.

billion; and in 1948,
This year, it is prob¬
that more than $2 billion of

1947,

$1.6 billion.

to

steps that investment bankers —
the securities business—can take

tions, not merely normal cyclical
changes. With moderately expan¬
sionist domestic policies and no
secular inflation abroad, the grad¬

in

150,000 Shares

shortage

ness.

best, perhaps the only way to
achieve this result is to raise the

offering of dies e Shares for sale, or an offer to buy, or a solicitation of an
The offering is made only by the Prospectus.

individual in¬
actually sold

group

promised to undertake what
alleviate this threatened he can to help the investment
of equity capital. It is banking business to do a more ef¬
vital, I believe, that timely action fective job of distribution of se¬
be taken now, instead of waiting curities.
This is bound to con¬
until the shortage has really be¬ tribute to a solution of the equity
come acute and serious damage is
capital problem.
done to the presently strong finan¬
I am convinced that the wide
cial structure of American busi¬ ownership of the shares of Amer¬

now,

the

by

trend.

can

incomes and stable prices

In the first

corporate securities on balance.
In 1946, they bought $600 million;
in

an

a
invest¬

securities

investors.

half of this decade,
vestors

This is not

developing
direct

for

corporate

individual

real

making

is

in

also

^headway

promotion and expansion than in
Much

be
en¬

SEC statistics show that the se¬

corporate securities were absorbed
on
balance by individual inves¬
tors.
This is a very promising

the recent past.

inflation

securities.

come

Newer concerns are bound to
find it far more difficult to finance
tem.

to the un¬
countries in raising
of living eventu¬

to
Without substantial, continuing
of foreign investment by the United

probably? not be able
a
satisfactory level

ERP

The

abroad.

rather than stable money incomes
and
declining prices. ' Probably

duce any difficulties that may ex¬
ist in maintaining given levels of

finance

gregated $200 million. This is sev¬
eral times as much money as they

businesses
raise equity

newer

able

been

to

America

Hollywood

the United States,

and

would

money

projects.

standards

would

Cotton, tobacco and wheat
panies that provide low income would be among the chief bene¬
investors
a
convenient medium ficiaries; one-fifth to one-quarter
for investing in a diversified group of our production of these crops
of equities. Net sales of open-end goes to Western Europe.
Thus a
investment company shares in the substantial export of U. S. capital
to the underdeveloped areas, by
first nine months of this year ag¬

other factors, put pressure

managements
payments

upon

of

at

Salant

-'./•

substantial foreign

develop open-end investment com¬

by

imposed

Investment

the securities market has been to

Section 102 of the Revenue Act, as
as

done.

States

joys the secular increase in its
productivity inHhe form of rising

spend where
they please, it can have an impor¬ employment and production. But
tant effect in sustaining U. S. ex¬ even if this is the case, it would
ports to Western Europe. Without increase the present or future

ings of lower income groups into

third less than last year. Sec¬

1950.; Tax

gave

One

retary of Commerce Sawyer pre¬
dicts another decline in profits in

well

week

be

nec¬

foreign investment increases.
that case, foreign investment

In
Walter S.

that they are free to

attention to this problem.

business

preliminary data show, will

year,

be

and

the

of

last

Beach

inflationary boom comes to an
end, while dividend-payments are
increasing. Retained earnings this

to

Association

Bankers

to retain.

its

job has

convention

earnings

An educational

correct.

selling

can

be

relation of

general level of money wage rates

our

areas

dollars

may

the

expand

to

without

tion

in

confined

in¬

and

ally reduces world political in¬
stability and international ten¬
sions, our domestic military and
foreign grant expenditures may
in time be reduced by more than

|Hm

with

be

a

facilitated if the United States

invest¬

equity

as

transfer of interest and amortiza¬

If capital assistance

their

the

oped

It is encouraging to note that the

the

that

capi¬

be confined to

the dollar cost of de¬

derdeveloped

y

underdevel¬

do

capital problem has been solved.

cannot

to

velopment

in

made

investors

stockholders, without even
of

amount

lp|

that

came

in business

direct

loans,

probably

About

alone.

sum

export cannot

ment, or "needed currencies" and

V

40% would not buy stocks with sur¬ foreign countries
make
from re¬ plus; income are influenced by
deliberate eftained earnings, which is equity lack of ^familiarity with stocks,
forts
to
recapital in its most desirable form. rather than by lack of confidence
p 1 e n i s h
These retained earnings constitute, in them as investments.
their reserves.
It can be said, in fact, that the
in effect, an additional investment
1947

of

United

If it is to do this, however,

tied

|||iHHH^

expenditure,
except to the
extexit

sources.

tal

whole

would

for

consumption to income.
The ease of developing an im¬
port surplus depends in large part
upon
the relative movement of
money incomes and prices in the

rapid

painfully

a

field

adjustments that

any

essary

readjustment of some of our re¬

much,

as

•

.

unnecessary

abroad

the

provide
longer time in which to make

a

,.

whole.

as a

opportunities for pro¬

expand

vestment

opportunities for productive investment abroad would

greatly expand the field for investment

(4) revision of tax laws

stock

common

By and large, an equity capital
tial, rather than

finance continuing deficits with the
tion of

*

shortage has

enable

can

dollars outside the United States and thereby
U. S. Maintains recogni-

earn

greatly

Capital by corporations and institution by them

of regul^rjyad^higher dividends; and

V

foreign investment

of the

ductive investment

League

capital, recommends:

ume

tion

Member, Council of Economic Advisers

Government economist asserts
Dean

>

Capital

Export Under Point IV

By CLARENCE W. FACKLER*
Assistant

proportion of a growing
national product.
The problems that arise in con¬
nection with the servicing of for¬
eign. investment are present also
in connection with the servicing
of domestic investment.
Recogni¬

gross

-

Company, Inc.

Woodard-Elwood & Co.

■

Piper, Jaffray & Hopwood

COMMERCIAL

THE

(2642)

10

CHRONICLE

FINANCIAL

&

Thursday, December 29, 1949

formance.

A Tax Increase

Bank and Insurance Stocks

tinue

May

From

the

insurance shares.

proposes

that

1949

will

be

the

most

on rumors Administration
multi-billion dollar increase in income taxes as sub-

stitute for wartime

the annual
available, current indications
profitable period in the history of

Although it will be a number of weeks yet before
are

anti-icing

excises, contends tax increase at this time

might have such depressive effect

are

/

to precipitate

as

must

improvement in underwriting operations. It was not until the
middle of 1948 that the adjustments in rates and the leveling off in

prices enabled underwriting to become profitable for the first time
in several years. This year fire insurance companies have enjoyed
a full
year of favorable conditions in the underwriting end of the
business. The decline in prices and fire losses have been of consider¬
able importance in the excellent

results

will

taxes

that

be

=■

■

v

.

perhaps excise

it

to

Whereas in
of
it may exceed

their

investment

to

over

are

indicated for

!and

the favorable showing of last year.

part of this large gain in underwriting earnings and
will be absorbed by higher taxes. During the

period when statutory underwriting losses were being experienced
tax bills were nominal. Now that operations are extremely profitable
the

gain in taxes will show

an

Nevertheless, operating earnings after taxes for 1949 will show
improvement over those reported for last year. Results

substantial

and 50%.
'

showing

concerns

'/://+

improvement of between 10%

an

These favorable conditions in the

business have been reflected in

a

operating end of the insurance

liberalization of dividend policies.

to

stock
their cash distributions.
pay.

dividends.,Other companies have increased
dividends, present

In spite of these larger

payments are still conservative in relation to earnings and over the
next year

Thus

further increases
these

favorable market for the

panies.

Many
in

reached

the

of

20

seem

likely.

shares

of the various fire

have

stocks

advanced

insurance

highest

the

to

to

a

com¬

.

r

for failure to take prompt action
in the last session of Congress.
law

The

of

diminishing

returns

already set in, business was
suffering from these unjust levies,
and people in the affected indus¬
tries were losing their jobs. This
distress pattern still holds
true

and will continue until these taxes

levels

>

,

Administra¬
tion spokesmen that they are now
considering repeal would carry
far more encouragement
if the
record were not already so bad.
Since April of this year leaders
of
the
Truman
Administration,
in

lished
that

executive

the

gressional
they

con¬

pub¬

announcements

15

some

and

have

branches,

either favoring or
or all

were

considering repeal of some

comparison of market prices

and

years.

,

over

the past two years. In cases where

stock dividends have been paid, Boston, Great American and Hart¬
ford, the share prices have been adjusted.

1943

1949

High

Aetna

Fire

Low

v: High

Price

Price

Points

12-28-49

Low

Secre¬

Commerce, Mr. Sawyer,
July 27, on Aug. 26, on Dec. 12
other occasions has stated

on

directly

indirectly that these
repealed. Ranking

or

12-31-48

Change

best

Mr.

Truman

it

is. about

49%

41

61%

49

+ 12%

have

67

51

71%

61

+ 10%

Now

22

151/2

18%

14%

21%

173/4:

+

65%

53%

64

46%

63

58% V

64

48% : 763/4

63%

54

59%

48

67

59%

+

81%

631/2

69%

53

80%

68%

+ 12

77%

56

61

44%

75%

60

761/2

108% -35%

91%

82%

+ 9

statements.

+ 15%

95

made

President

has

Truman

an¬

lion dollar tail

Elimination

it.

on

a

Continental
Federal

Insur.__

Insurance

__

Fidelity-Phenix
Fire Association
Fireman's
Fireman's

Fund

—

____

,

(Newark)

14%

15%

19%

11%

ican people now carry so that the
can

proceed

and

illiberal plan

socialize

to

America.

at this

crease

time

A

would

effect

with

have

that it

aging

er's

be

on the Speak¬
signed by 136 Republi¬

desk

Members of the House

from

fcr

the

carried

calling
Ways and Means
Committee to be discharged of the
excise tax repeal bill so that it
House*

who sin¬

taxes

should

be

48%

+

signatures

wilk

gain in the long run.- There
undoubtedly be a much more
expanding use in the immediate

repealed, to add
to the petition
when they return in January, in
effort

an

to

future

this legislation
coming

pass

The

whereby cargo can be
quickly and efficiently
in and out of the airplane.

American

people and,, I
majority of the Congress

a

in

are

mood

no

at this time.

to

sent

by

to

What

want

is

the

of

taxes.

measure

by

itself

*-25%

+

Hanover Fire

36

30

32

34

313/4

+

88 y8

91% -75

115

903/4

27

30

36

Insurance

Ins. Co. of N. Amer. 132

97%

23 ;

108

92

132

National Fire

61

48

49%

National

40%

303/4

373/4 30%

79

90

Union

Phoenix Insurance._ 1041/2
St. Paul Fire & Mar.

37%

Security InsuranceSpringfield F. & M.

30%

81

66

50

United States Fire„

67

41

k 56%

31%

+

87/

+ 13

>;

.

45%

+

76

37

23

1%

33%

35%
103

463/4 40
60%

36%

+ 11%

-

the

44

60%-

66%"

It

developed
and

has

upon
express

3%

business

is

its in¬

fancy. It would

d

e

the

oi INDIA. LIMITED

serious

a

to

error

NATIONAL BANK

and

in

now

+

+ -3

this

of

un-

restimate

problems

involved

in

~

Bankers

INSURANCE
STOCKS

to

the

Government in

the air

Kenya Colony and Uganda

London, E. C.

Branches in India,

Burma, Ceylon, Kenya

Laird, Bissell & Meeds
Members

New

York

Stock

Exchange

m BROADWAY, NEW YORK 5, N. Y.
■i

Telephone: BArclay 7-3500

.Bell Teletype—NY

Zanzibar

banking and exchange business

air of

a

Conversion to

small fraction of any sur¬

1-1248-49

(L. A. Glbbs, Manager Trading Dept.)




Trusteeships and Executorships
also undertaken

face

traffic, together with the de¬

velopment

of

new

markets

proceeds,

*

v.

-

before

70th

a

to

has

Harder

35,000

,

/

-

:

MASS. — John
added to

been

staff of Hemphill, Noyes,

on-time

&

Parsons

Square.

Co.,
•

-

10

paper

G..
the

Graham, %
Office

Post

'

.

*

,

Shields & Co. Adds

per-

BOSTON,

presented

Annual

Meeting of
Society of Mechani¬
Engineers, New York City,

MASS.

staff of Shields &

cal

Street.

.

.

.

'

Lincoln

Co., 24 Federal
In the past he was with

Hunnewell & Co.
.

Chronicle)
—

Davis, Jr., has been added to the

the American

and Nov. 28, 1949.

together

(Special to The Financial Chronicle)

BOSTON,

(Special to The Financial

of

v

With Hemphill Noyes Firm

ability to maintain high sched¬

*Digest

was

used to retire

555,000.

sound

growth.

Banks

outstanding will amount to $459,-

prime importance in the air
freight operation of the future is

and

~

r

-

The

reliability

"

issue
Federal

$86,205,000 de-,
As of
the close of business Jan. 3, 1950,
the total amount of debentures

probably carrying
20,000 pounds and the

25,000
pounds in payload.

ule

* '

bentures maturing Jan. 3.,

one

carrying

will

Credit

The

par.

were

There probably will be
basic sizes of such

other

■

the

with $30,370,000 cash in treasury,

two

to

of

debentures

of 300 miles

excess

15,000

intelligent

£2,500,000

The Bank conducts every description of

hour.

transports,

analysis

W. W. Davies

and steady

at

...

asset

least

-assurea

£2,000,000

Fund

per

at

the

•

£4,000,000

Paid-up
Reserve

the

proach and an
-

Subscribed Capital

Capital

of

future, but: a
reasonable ap¬

_

Colony, Kericho, Kenya, and Aden
and

freight

market

Head Office: 26, Bishopsgate,
„

■

ing speeds in

*"■•'.

•.

G. Newcomb, *
New York fiscal agent for the
banks.
The financing consisted of
$55,835,000 1.30% consolidated de- .
bentures dated Jan. 3, 1950, due
Oct. 2, 1950.
The issue was placed

of air transportation,
the cargo airplane of the future
will be a high speed transport. It
should and will be capable of do¬
mary

•

made Dec. 20 by M.

now big
primarily indirect
savings
available
will
the .passenger, guarantee a highly expanded mar¬
ket for the air freight industry of
markets.
The
air cargo, air the future.
/ '
freight
por¬
Inasmuch as speed is the pri¬

tion

■

Intermediate

-

1+4

+

of

realization by the shippers of the

is

be

BANK

'

A successful offering of an

been

5%

*

reduction will be
the avoid¬
equipment

this

in

FIQ Banks Place Debs.

as

transportation

business.

mail

+

a material increase in
freight market. A large

air

and procedures.

design and operation.

+27

31%

47%.

(1) speed;

Air

+ 26

49

100

73%

35

31%

106

•

stage, stresses

+ 53/4

60%

.

75%

103

.

.

373/4

>

303/4

36%

Prov.-Washington*

41

29

343/4

obtained

are

will permit

its

merits.

facilities are still in early
future requirements in aircraft specification,
(2) schedule reliability; and (3) simplicity in

+24%

Home

such that
which

transportation
rates

lower

Aircraft expert, pointing out air cargo

2%

124

233/4

air

of

The

By W. W. DAVIES*

5%

Hartford Fire

a

to be taken

should
on

be

There is still a long step
in reducing the costs

plane.

American

spending in

more

will

efficiency

strong point in the design and
operation of the future cargo air¬

White

chance

no

the

less

repeal

considered

be

maximum

Any "package" deal

next

excise tax

Simplicity of equipment and
simplicity of design to permit

to increase taxes

Congress

has

House

containers

pre-loaded

handled

session.

think,

of

and pallets

first month of the

in the

Tomorrow's Cargo Aircraft

3%

31

^

taken by simplicity and
ance of special costly

+ 4%

,52,.

26% 203/4

was

ship¬

able

their

•

483/4 40%

it

for

ently accepted means of shipping
and handling rather than the de¬
velopment of special and costly
equipment which offers question¬

I do that these

as

which

airplane in the future
design and work toward pres¬

to

Democratic

Members of the House,

cerely believe

in

terminal

the

in the cargo

brought to- a vote in the
The
signatures of 218
members are required.
invite

be loaded directly

truck

to

terminal but

the

at
can

An effort will have to be made

be

hereby

the

ping.;

Manager of Aircraft Engineering, United Air Lines, Inc.

311/2 24%

American

required

the material

can

T

available and standard
handling equipment. It
be designed so that ad¬

ditional loading facilities will not

introduced

I

utilize standard pack¬

can

now

must also

which

June 30 still lies

on

car.

materials

jobs.

petition

tank

is done by
It must be designed

to permit the rapid loading
unloading of such freight. The)
airplane / must
be
designed so

and'-might
precipitate the country into a tailspin which would cost millions of
A

gondola

railroad

a

ores as

and

a

generally

Workers their

carrying

with sufficient doors of adequate

economic

on

with

done

step

7%

54% 47%

Glens Falls
Great

words,

designed

size

in¬

tax

3%

15%

.

other

that

dollar tax program to.be added to
the back-breaking load the Amer¬

its extravagant

is

Insurance
20

In

cannot, be

simply for the immediate market
can
be exploited in the air
cargo field.
Tnis necessitates a
wide open cabin in the interior
where
all
types
and
sorts
of
freight can be properly handled

$600,000,000 in excise taxes will
be coupled with a multi-billion

Administration

airplane

car, or

'

Insurance

Boston

in

broad
cargo.

as

a

+ 12%

67

fly

+ 43/4

76% 56%

Finance Committee

similar

to

multi-bil¬

of

Washington, not

58

that

a

Ways and Means Committee and

72

information
appears

$600,000,000 kite with

people

Senate

be

not specified
operation,, it
its usage for

of

types

specifically for refrigerated cargo
work or carrying of fluids such

the

to

obtainable

now

enactment.

of the

the airplane
designed for

cording

taxes should be

►321/4 481/2

—

Agricultural Insur._
Amer. Ins. (Newark)

The

taxes.

of

tary
on

excise

the

development

a

the

Democratic members of the House

Current

-Price Range-

of

other

carrying

mere

House.

statements by

be

and

sound is frequently deceptive. Ac¬

can

repealed.

They are now considerably higher than
at the end of last year and have proven to be one of the best acting
groups within the general equity market.
'
Some of these considerations are summarized in the following
over

must

|This sounds promising but

depressive

whatsoeve

both

contributed

have

factors

underlying

strong

study by the White House.

conditions

was no reason

cargo
for

There

+ince.

The

Many of the leading organizations have declared or announced their
intention

Means

question of what

to do about excise taxes is under

(leaders / ever

are

'++//++;;

■

and
Com¬

had

almost proportionate increase.

will vary with the policies and experiences of particular companies.
On the average, however, gains of around 25% -30% are indicated
with individual

House

by Ad¬
ministration

Hon. J.W. Martin, Jr.

income

investment

in

mittee

>

Of course,

.

been
up

Ways

yields. This combined with the larger volume of funds has boosted
levels.

1949,

has

the

i

in¬
on

2,

bottled

ing securities. As a result many insurance companies have increased
their holdings of quality common stocks which provide attractive
investment income to record

was

troduced

Feb.

gains of 8%-10%

income,

the

prewar

levels

With premium volume
showing further moderate gains, a larger volume of funds has been
available for investments. As the pressure on capital funds has eased
considerably within the last 18 months, a larger proportion of
available resources could be invested in equities or other high yield¬
1949

return

■

excise taxes to

+.:.+;

;■

■

spokesmen

repealed after all,
is welcome if
late.
My bill

expected.

now

companies was equal to approximately 10%, this year
As

effect

the

to

underwriting profit margin for a representative group

the

17%-

Administration

from

nounced that the

still

while
be
basically
carrying and

period,

tailspin that would cost millions of .workers their jobs.

The recent deluge of statements

in earnings this year will result primarily

substantial gain

from

1948

will

tion

economic

an

air

and

equipment.

>

the insurance industry.
The

navi¬

and

conditioning
+ |
Undoubtedly the next five to
ten years in tne air freight opera¬

Minority House Leader, commenting

in fire

'

reports of the various companies

communications

in

est

gational equipment plus adequate

dividends and equity prices,

earnings,

standpoint of

the

.

Republican Leader, House of Representatives

ending has been an excellent one for investors

the year just

con¬

to

capable of negotiating all weather,
conditions, wnich requires the lat¬

MARTIN, JR.

By HON. JOSEPH W.

will

and

aircraft operation as it is
to present passenger aircraft op¬
The
eration.
airplane
will
be

Tailspin

;

This Week—Insurance Stocks

is

important

as

cargo

Mean Economic
By EL E. JOHNSON

This
be

to

Volume 170

Number 4868

(2643111

Salesmen Wanted
By CAPTAIN EDDIE RICKENBACKER*

Cooperation in Securities Industry
CtEMEr^T

'

By

President and General Manager, Eastern Air Lines, Inc.

Declaring crying need today

(

Seventy-eight

years

in

ago,

Emerson

the

of

—one

world's

greatest thinkers and philosophers
—spoke these
immortal
lines:

-

•

"If

man

a

write

can

a

book,
preach a bet¬

better

ter sermon, or

make
t h

better

a

etrap

mo us

hi

an

he

builds

house

his

the

in

the
will

woods,
world

e"

k

a

m

Capt. E. Rickenbacker

beaten

1

a

path

? to his door."

»

Since

then, millions of people
scores * of
languages,
have

in ;

found

one

and guidance
in this rather sweeping statement.

inspiration

But, today, this no longer holds
true. All around us, in worldly,
as well as in spiritual affairs, we

i

salesman
man

(■

■../ ■

and

Says his organization represents all groups
business, and advocates setting-up a permanent
joint committee, under Chairmanship of Hal Hi Dewar, to ex-

only

When I
poses and

Unless

function

we

with

the

to >

in

plan

,

business.

invitation

Your

so

of

many

are

r

the

and

ity of

some

'

with

meet

to

gentlemen who
for the manage¬

you

responsible

ment

V

'

operational stabil¬

of the most important

in the country, I feel has
given me one of the greatest op¬
portunities I shave had this year,

how

superior

because

services,

search you

will

no

With

V

all

Emerson,

sell,

to

the

sooner

mid-twentieth
about his

and

of .the

we

century

•

Mr.

to

respect

due

forget

super-mousetrap of the

mid-nineteenth

century the bet¬
ter it will be for all of us." - : /
If

Mr.

Emerson

were

among

if he had to earn
his bread and butter by selling
hotel facilities as you do, or sell¬
and

today,

us

accommodations

line

air

ing
we

as

do, he would soon realize that
his statement to the

the truth of

effect

world

the

that

to

comes

with
the whale-oil and the free-lunch,
with the one-horse shay and tax7
who

those

wait,

has

gone

free travel.
We

may

have the best mouse¬

trap, but unless we also have an

of manpower
that
takes
mousetrap- to

womanpower

super-duper

who

people
well

becomes

mousetrap

piece.V

It

y,

aimless

is

wait

to

to

come

for

our

1

con¬

door.

They will beat no path through
the woods.
First, they do • not
have
the
time - to
do
it,
and
secondly, some energetic competi¬
will intercept them on - the

tor

way.

I

that

/

;

So

-y'1,.!.

let

Hoofr

which

get

us

little

a

Mouth

and

consider

I

an

*,

*

of

more

Disease,
essential

part of any salesman's qualifica¬
tions in the art of salesmanship—
"hoof it" to get to the people,
and "mouth it" to tell them about

his, product.
•

The

salesman
the

*An

,

V

tion,

all

on

and

a

talks

to,

matter of per¬

'.:V/

:-;V-

■

address

1949.

Sales

New
.

Now
ble

by

Captain

Managers'
York

City,

■•./'■'




Associa¬
Dec.

17,

lessly formidable.
i
Perhaps we can get somewhere,
biit let us start Out by
defining0
ahd the reaction might objectives and establishing def¬

more

-1

among them

my

sincerity I
to

want
at

the

that

say

outset

'don't

I

know how
can

we

achieve

this

;<

•

-

disastrous than if we

You

Clement A. Evans

highly to
desired

be

to

objective;

suggest

ana

I

have

no

partic

no

should

"Pnnnor

1nn

•

a

You

it

up

very

cannot

like

it.

wear

radio

a

ceiver picks up a broadcast
sage on a given wave
It is

re¬

mes¬

length.

:

attitude coupled with a
set of actions that please, and in
some
instances
displease,
the
an

public

your

—

guests,

'.'yy.

passengers.

and

our

i

Technologically,

our problems
'different.
Your

somewhat

are

original problems are of design,
layout and location of a fixed
entity. We move in a fluid called
air
our
problems, therefore,
—

deal

with

time,

distance,

travel,

New

we

both
of

with

deal

people

away

variation .in

a

York

Stock

-

was

reservations

few

venienced
gers

is

disgruntled

or

Particularly, what
build

passen¬

That

contacts

have

none

is

our

for

men

you

do

story?

-

job

our

and

contracts

existed

before.

Create de¬
products. SELL!
too.

of

our

most

important fields of activity is
business, the hotel business.

your

one

desks.

Continued

And
on

I

will

not

have
even

be

considered

varying
these

-

can

realized that

a

sin

page

29

to

perhaps

interests;

be resolved if it is

we

not

are

working

I

cussion to die here.

should

we

have

It may be that

an

for such a great task, namely* Hal
a
majority, who are like¬
Dewar whp is soon to retire as
wise members of the NASD. Each;

President of this great institution.

Of

these organized groups?, has a
Hal Dewar has
th^ distinction of
purpose and ai place and wach^ is!
having been "Chairman of/, the
championing a viewpoint and as-:
NASD and President of the IBA.

not?

-

I

these

raise

This is
To

to-eye.
There

which

be

can

no

the

question that

not an

Holders;^\/>

v;

Offer
,■//!.;/■ ■/;■'"//'y'/"

:

Republic of El Salvador
Customs First Lien

1

■

4

"

8% Sinking Fund Gold Bonds, Series A,

Dated July 1, 1923, Due July 1, 1948;

'

7% Sinking Fund (Gold Bonds, Series C,

<

'

r

"

Dated

;

July 1, 1923,; D.ue July 1, 1957; and

Certificates of Deferred Interest
-

.

4

issued with respect to

don't know their minds

.'•/

(Scrip Certificates)/
Bonds of Series C,

''

-

Frankly,

not

I

am

one

of

always in agreement

v

>

Fund Dollar

3% External Sinking

Bonds, Due January 1,1976.

NOTICE OF EXTENSION

those

on

this

Association

The time within which the Offer* dated

the

above Bonds and

y

y

April 26, 1946, to exchange

the appurtenant coupons

for Republic of

and 3% External Sinking Fund Dollar Bonds,
and to pay Certificates of Deferred Interest
(Scrip Certificates) in cash at 15% of their face amount, may be
accepted, is hereby extended from January 1* 1950 to January 1,1951.
The period for exchange of Convertible Certificates for 3% Ex¬
ternal Sinking Fund Dollar Bonds of the Republic, due January 1,
1976, in multiples of $100 principal amount, has also been extended
from July 1, 1951 to July 1, 1952.
Copies of the Offer may be obtained upon application to The
National City Bank of New York, Corporate Agency Department,
20 Exchange /Place, New York 15, New York, the New York Agent
of the Fiscal Agent, Banco Central de Reserva de El Salvador, San
Salvador, El Salvador, C.A.
El Salvador 4%, 3%%
due January 1, 1976,

'

REPUBLIC OF EL SALVADOR

of

America, Hollywood, Fla„ Dec, 6,
1949.

an<l

or

I don't think that it is ne¬
cessarily a bad thing for the in¬
dustry. We would not be open to
suspicion if we came into court
with a pat story, or if we were
mouthing platitudes or presenting
a
seemingly opportunist position
merely to gain a personal objec¬

Bankers

;

Convertible Certificates for

refuse to agree on programs.

ment

am

of

in fact

occasions when they see eye-

tive.
We
would
ultimately be
In
New
York
City, Chicago,
Detroit, Miami, Boston, New Or¬
*Statement by Mr. Evans at a
leans, St. Louis, and in dozens of
panel discission on "Cooperation
other
cities we
serve,
Eastern
in the Securities Industry," held at
Air Lines has men whose main
the 38th Convention of the Invest¬
jobs are to contact the hotel

transportation

we

have honesty of purpose and un¬
questioned sincerity perhaps it

Certainly the view¬

score;

generate business

—

new

where

matter

.

ally, means added effort and cost.
is SELL

this

representative

too

guests which, automatic¬

or

about

suming an understandable posi¬
He understands both organizationsExchange tion. And who is to say that they
thoroughly, knows their points of
should

frequently this industry has pre¬
many.
'
y/>: ' sented opposing viewpoints before
This, as you know, is not good pfficial governmental bodies, and,
salesmanship, nor good service, the finger
of scorn
has
been
and requires reselling the inqon- pointed at us as discordant groups
.

viewpoints?

to remind you that the NASD

this matter of conflicting public
viewpoints is the great sore spot
We make reservations as you in the business. I
suspect that this
do, and sometimes we find we is the starting point of coopera¬
have
oversold
the
number
of
tion, because it is the point pn
seats
in
our
airplanes, as you which
criticism
most
often
is
sometimes
find
that, by " some heard or referred to; that it is
miscalculation,
you
have
con¬ true cannot
be gainsaid.
Quite
a

do

presenting a united front to Con¬
gress, to the SEC, or to any other
governmental body, is to establish
and emphasize integrity.
If we

and

points of the two groups are not
always parallel, although there
are

serve

firmed

to

not waiver

.

...

However,

need

us

Perhaps what

agreement and of conflict., He
questions, gentle-j has a broad knowledge and under¬
men, because I
think that they; standing of all phases of the secu¬
them to eliminate certain
funda¬
should be raised to indicate how! rities business. And he demon¬
mental selling practices and argu¬
far we must go before we can be¬ strates his courage by
daring to
ments?- If so we must establish a
gin to approatch an understanding! bring this controversial matter of
starting point and prepare for a
of the subject of cooperation with¬ non-cooperation right out in* the
long and laborious journey, em¬
in the securities industry. I don't: open.
'
boldened and bulwarked by the
do it in order to. cast doubt upon!
In conclusion, gentlemen; f re¬
thought that the goal can be at¬
the feasibility of the project or toi iterate my thought which is that
tained but not right
away.y Or do raise mental
barriers. But I don't we have a logical start toward a
we just want the associations like
want to over-simplify the subject goal
merely by discussing this
IBA
and
NASD
to
cooperate?
either.
We can't sit down and; matter of cooperation. Where do
Again, how? Do we want to work
I frankly say
We we go from here?
out a system for a solid front when willy-nilly find:! an answer.
don't have before'us just one prob-; I don't know the answers, but I'm
we get before the Securities and
lem which can be isolated for so¬ perfectly willing, in fact anxious,
Exchange Commission or ,sa* Con¬
lution. There is involved a whole to join a responsible search party
gressional committee, or do we
i
series
of problems.
Sir Oliver looking for them.
mean
we
just want to tell the
same

•

accommodation

gage,

the

public.
broker; if. so, how do we want
intangi¬ these honest and sincere competi¬
tors to cooperate?
cannot put your
Do we want

You

lit.

on

pick

to

initions and then let

-in. .our desires.

exploratory
committee, one that sits constantly
in some degree
and meet frequently to see if we
ularly impressive ideas to. ad¬ of all these divisions or segments
can get down to a common
meet-^
vance, but I am perfectly willing, of the business.
There are mem¬
in fact
anxious, to explore the bers of .the New York Stock Ex¬ ing ground. In event there - de-*
thought and to examine the vari¬ change and the Association of velops support for this idea I'd
like to now propose as chairman
ous -ideas that may be advanced Stock Exchange
Firms who are
of such a representative group a
either now. or in tne future.
members of the NASD; and there
I think that as a
beginning we are many members of the IBA, n^an who has every qualification
be

traveling

service is

thing.

hand

business

in

are

SELL! SELL! And
a

Rickenbacker at Luncheon of the
Hotel

the

serve

mand
...:

clients-

actual customers he will

It is

centage.

'

potential

calls

more

secure.

*; /

•

more

We

common.

food, dispense court¬
esy or do not, and provide' com¬
fort for the traveling public. * V

Must Go After Customers

sumers'to

so

from home. We both handle bag¬

the

museum

a

' *

.

have

our

the desire, as

have

show

our

solely for our own selfish needs
the Progressive;
arid an immediate dollar profit.
Miners, and they don't move in
There is an investor interest': at
concert by a long shot.
So why;
4
«
is ;it a crime for the securities: stake, too.
I hold firmly to the belief that
{business to
represent
varying;
this entire subject of cooperation
shades of opinion or belief? Our
should be explored and rwe should
various groups represent different
not be content to permit this dis¬
activities, so why shouldn't there

And

eixamine into the phrase:
um+V,
4V»<->
Cooperation with' the Securities
much in common.
;
'
//" Industry;" What,' exactly, do we
The hotel business and the air mean by that?
Are: we talking
line business, I believe you will about
cooperation
between
the
agree, have* one
basic thing in dealer in unlisted securities *and
activities

our

and

the money to buy it, our

as

hotels

motion.

organization

the pur¬ found out

on

-

out.

in order
to "stay
sold," you must take
your wares to market and labor
by the sweat of your brow to re¬
tain your business—to labor at a
profit—to keep your job.
order

In

business.

greatest economy at the highest
efficiency near maximum capac-;
ity," we cannot * stay in business
and make a profit. And if you
people fail to sell enough rooms,
day after day, the same as if we
air - line "operators
fail to' sell
every seat on every flight, day
after day, none of us will remain

that, no matter how
splendid your product, no matter
one

briefed

objectives of this round be far

pattern,

;OWh little business can't be hope¬

k

proof

j

was

understandable

an
-

was emphasized that there
appeared forthrightly and bespoke
keep his job very long. Nor can
organizations who employ such should be no platitudes. I think our. honest, ipinds, even though
this is the best
salesmen expect to! stay-in. busi4
they might not always be wholly
that
ness very long.
in. concert.
I might point to the
<
! / start
could be made
It makes no difference,
fact that;there lis an American
whetheif
tow a. r d
your
mousetrap is a mid-town
Federation of Labor and a Con¬
co¬
commercial hotel; a DC-3 or DC-4 achieving
gress of Industrial Organizations
and they are not always in agree¬
operation3 be¬
airplane; a seashore, desert .or
mountain resort* or a fleet of our tween the di¬
ment on what is. best for labor.:
And there is often a split within
New-Type Eastern Air Lines^ Con¬ verse interests
stellations— the problem is the that comprise
these v individual,... combinations.;
same. .! ■' * /'
.There is a United Mine Workers:
1;'//1'■!1y////'''• -jy the investment

find

your

progress in
bringing to¬
gether conflicting ideologies and
ambitions, if the conflicting and
seriously- complicated
economic
problems can be sorted put into

;

plore whole matter of cooperation.

;

1 'i

on

make

IBA and NASD.

expect: to

call

can

day

a

'

table it

s

neighbor';
though

No

a

'

in securities

'

speech in California, Ralph Waldo

*

Speaking at
IBA^ panel, discussion, NASD Chairman, though
admitting conflicting viewpoints of various segments is great
sore spot in securities
business; belittles differences between

salesmanship, Captain
Rxkenbacker points out nation has reached turning point
frcm fool's paradise of super-duper prosperity to lower plateau
of realism which goes with peacetime activities. Holds business
must now operate with greatest economy at high efficiency and
near maximum
capacity to make profit Stresses need for more
and better salesmen. ;
!
I T
for

is

"

A. EVANS*

Chairman, National Association of Securities Dealers, Inc.

Franks said here yesterday that
.the World, is making progress in
its march toward peace and in its
patient effort to achieve economic
equilibrium.
If the
world4 can

Pecember 29,1949

By Manuel Enrique Hinds
Minister of Finance and Public Credit

COMMERCIAL

THE

(2644)

12

CHRONICLE

FINANCIAL

&

so

An

of

prospectus

request

upon

NATIONAL

SECURITIES

RESEARCH

&

CORPORATION

120 BROADWAY, NEW YORK 5, N. Y.

Living Costs

■

secular

growth of the nation.

will

'

•i/.'"'-'" v'

;

i

'

believe that this long-term growth
continue, subject of course, to inevitable setbacks from time

There

is

reason

every

to

1870

to time.

I

AMvmrAwr

say

^1

s

more?

Prospectus

•

W

may

P

Timing Formula

on

be obtained

from authorized dealers, or

Corporation

announces

the

"aggressive" portion of the portfolio.

SELECTED INVESTMENTS COMPANT

Edson

B.

editor

financial

Smith,

>135 Sosth La Salle Street

of the

Chairman of the Fund's board of trustees,

CHICAGO 3, ILLINOIS

M.

Tappan, Vice-President

of the

Stewart C.
& Evarts;

Corp. '

1

The

Diversified

Boston /'Herald,", is

which also includes Robert

Bradley & Co., Inc.;

Woodworth, partner in the law firm of Lyne,

Woodworth

and Thomas S. Keegan, President of Investment

Research

/:+;■' 1'
'
1
advisory board includes James V. Toner, President, General
'

Director

and

Manager

the

of

Prescott
Durfee

Boston

Edison

Fund;

Jennings, private trustee and
Trust

Co.,

Company;

1950

1940

Fall River,

Mass.;

Mass.;

Director of the B. M. C.

a

and

Raymond M. O'Connell,

Corporation, with headquarters in Boston,

Investment Research

way of thinking the chart is illustrative of two points.
place, it shows that regardless of any intermediate swings
in business activity, the productive capacity of the United States has
had a long and steady growth upward.
Secondly, when one looks
at the over-all trend line, the intermediate ups and downs assume
our

"Judging solely

the basis of past experience, it can be said
certainty that if the country is to continue
with its present economic system,, there is every reason to believe
|

with

degree

some

that there will be
The

nub

of

evitably,
the

for

on

of

continuing upward trend of industrial production.
is that increased industrial production in¬
the long run, translates itself into increased value

the

over

a

matter

of

owners

industry,' and those who share in the ownership

of American industry today (through common stocks) are those who
will profit by such ownership in the future."—From Vance, Sanders'
"Brevits."

„

.

,

,'.,

,

The Container
"Your bank takes elaborate

uables

!

\

,

the Contents?

or

precautions to protect whatever val¬
If securities are included,

locked in your safe deposit box.

are

who is keeping watch over their value? Which is more valuable, the
container or the contents? There is little point in guarding printed
certificates

unless

is

someone

taking

to

care

that they remain;

see

valuable.-

"Many people

Robert E.

Vice-President and Director of the Gloucester National Bank.
:

"To

r

Noble, President of the Greylock National Bank of Adams,

Investment

1930

In the first

Warren Institution for Savings,

Boston; Joseph W. Lund, Vice-President R. M.

Inquire about=

1920

relatively minor importance in relation to the whole picture.

formation of
The Formula Fund of Boston, an open-end investment trust which
will operate on the principle that proper timing of purchases and
sales of securities is the key to successful investing.
The Fund will
have an approved list consisting of both "defensive" and "aggres¬
sive" sections, the proportions to be invested in each depending on
specific predetermined individual price levels for equities in the
Research

Investment

IKC.

1910

1900

1890

no

New Fund Formed Based

3r JiU EnJCl

1880

.

change in present dividend rates (and their
long-term trend has also been upward) the purchaser of soj.nd
common
stocks today yielding 5% can expect a return, including
growth in value, of SVz% a year over the long-term. Need one
Thus, assuming

Jkjm ifjft JCi

States since the Civil War.

/During the past century, living costs in the United States have
risen 344%, or approximately 3*/2% a year on the average. ;While
published common stock price averages do not go back a century,
during the past 50 years the Dow-Jones stock indices have also
shown an average growth of about 3Y2% a year, in addition to div¬
idends paid.
/V":
+/:+':, +/
This growth in value of 3'/2% a year is the result of compounding
earnings plowed back into the business in conjunction with the

and

program

that the

U.S. INDUSTRIAL PRODUCTION SINCE THE CIVIL WAR

Common Stocks Parallel Rise in

OpenTnVes^meTfTArpount
Details

the United

By HENRY HUNT

5IMEHT PROGRAM

statistics and business trends

of current

maze

a

longer-range outlook becomes cloudy, if not completely obscured.
"To give an example of what we mean by this, we present the
following chart which depicts the trend of industrial production irt

Mutual Funds

NiATIONAL

lost in

Thursday, December 29, 1949

;

•

that the

suppose

common

stocks of sound

com¬

panies. will show an increase in value over any long-term period
during which the general economy has advanced.3 This is true only if
great care is taken over the original selection of securities purchased
and if they are then subject to constant and professional supervision.
"The following is a graphic presentation of what can happen to
securities that are not supervised in this way—and also the results
that are possible if they are supervised.
<
<
,
;
..

A Series

is designated as the

of

York

New

and

Stocks, Inc.

are

principal underwriter.

Mr. Keegan is President

corporation, Ralph S. Battles and Mr.

Smith

Vice-Presidents, Charles L. Ryan is clerk and Arthur R.

ORIGINAL PORTFOLIO OF INCORPORATED

Magee

Treasurer

of

the

December

Shares

is Assistant Treasurer.

and

other

material available

investment
.6

:

K

dealer,

v

or

search

local

your

from

■■

■

William

descriptive

from

Fund.

<#*

..

R.

Walsh,

Huch W. Long

"

>

and

Company

CHICAGO

LOS

elected

Executive

"One

who is

100

American

Smelting & Refining

50

American

Telephone & Telegraph

of ? the

of

the

a

Long Time

principal difficulties faced

trying to manage

by the average person

U

Eastman Kodak

investment account is the ever-present

an

(general Electric

40

It is often easy to become

100

Illinois Central

100

request

U./S. Steel
Vacuum Oil

Value Then:

INVESTMENT

COMPANIES

"None
All

New York

Chicago

•—

—

Los Angeles

of

the

showing

are

loss

today,

A

investing tlieir capital

Diversified Investment Company

profits

quarter of

purchased.

gain

have

,

<

,/

bankruptcy.

expanded, im¬

a

century has passed since that portfolio

Since

distributions,

same

have shown an increase in value of 50% for
period during which the original portfolio shows a loss.

IN

Decrease in

BONDS

Increase

+

through

that time the management of Incor¬
porated Investors has, of course, made many changes in its holdings.
By so doing, shares of Incorporated Investors, allowing for capital
the

(Series B1-B2-B5-B4)

(11/12/49) $147,000.

companies has been
at the moment.
All

v;'
a

first

was

INVESTMENT FUNDS

above

(Socony-Vacuum)
Value Now:

$164,000.

proved and modernized their plant and equipment since 1925. And
yet, even after allowing for all stock dividends, splits, rights and so
forth, the investor who made,no changes in this list would have-a
"Almost

Certificate/! of Parti cipal-ion in

(Indiana)

Texas Company

5

100

THE IORD-ABBETT

Lord, Abbett & Co.

unmanaged portfolio

in

Difference

-

managed

=

portfolio

—10%

+50%

Professional Management.

»

~

+.

"The contents of your

safe deposit box need constant supervision
satisfactory results. If you yourself are not a professional
manager, why not contact your investment dealer and
iearn how the management of Incorporated Investors can
perform
this service for you?"—From "The Parker Corporation Letter."

PREFERRED STOCKS
KI-K2)

Standard Oil (N. J.)

100

Custodian

(Series

Standard Oil

100

Shares, Inc.
upon

Norfolk & Western Railroad

100

WMi ©K
Prospectus

*

New York Central

50

Mil

.

/ Gillette

100

American Business

—R—

,

V/100,/ Electric Storage'Battery^

'100

Kinds

^

Atchison, Topeka & Santa Fe

100

,u

/

Keystone

"

'

.

■

100

For

problem of keeping his views objective.

ANCELES

Secretary

.

,

'

Street, New York 5

been

£

Foundry

-

.

INCOHPOMATEO

Wall

'

American Car &

former Vice-President of Investment Re¬

a

Corporation, has

.j

48

31, 1925

100

Prospectus

t

INVESTORS

to achieve
.

investment

COMMON STOCKS
(Series S1-S2-S5-S4)

Prospectus

may

Outlook for Automotive

be obtained front

Industry

The

Tke

following is an excerpt from Calvin Bullock's December
"Perspective," which discusses the automotive industry:

Keystone Company
of Boston
;

50

Congre.iA Street

Boston

'

Massachusetts




"A

I
1

]

Prospectus
your

may

be obtained from

local investment dealer,- or

source of strength directly
supporting the demand for new
lies in the large number of very old cars still owned
by families
with incomes high enough to buy a new car. In
1949, 47% of all the
cars

—

cars

THE

PARKER

200 BERKELEY

CORPORATION

ST.^BOSTON 16, MASS.

owned

by the upper fifth of urban families (receiving the
highest
over seven years old; In 1941 only 7% of the
cars
by the upper fifth were that old. .This element of

incomes)
owned
can

also

one-third

were

be

of

viewed
all

on

prewar

a

strength,
slightly different statistical basis. About
in existence are owned by spending

cars

'

Volume

170

Number 4868

units with incomes before

THE

taxes 'of $4,000 or

COMMERCIAL

are

the peak of 58%

near to
to

seem

Frank Carr

be

possibly

congestion

in urban

adverse to

more

Our

ownership than

car

in

By JOHN T. CHIFPENDALE, JR.

the highways and inadequacy of parking facilities
These may possibly explain why a smaller proportion

the level of income received it

can be shown that only 77 % of those
highest incomes own cars, compared to 84% in
1941.
In the quintile just below
only 68% own cars, compared to
72% in 1941, and in the next lower quintile only 50%, compared to
59% in the prewar year. Factors other than congestion on highways

and

with

streets

the

explain this situation.
Some families may have
dispose of a worn out old car which they have not
yet replaced with a new one. It is even possible that some of the
families in the higher income levels may have risen from much lower
been

may

The government market is
income

seems

in sales.

It also

may

be rational to expect

But the heavier burden of proof

is
intentions

the

strong demand) unless lower yields

collapse.
A survey of consumer
ensuing 12 months revealed as strong

beginning of the

The potential demand for trucks cannot
manner as the demand for cars.
But truck

be

analyzed in the same
have already declined to levels that could possibly
In September sales of new trucks were about 19% of new
the
regarding the growth trend which is evident."

be lows.
sales.

car

1935-1939, dis¬

years

.y;

,

The Dow Jones Averages

the

.

ly

First National

,

.

Beach, Flor¬
ida, and in
April, 1936,
joined John

,

~

"

John

Joi

amounts

.

:

recent

'

-

..

.

.

in

advance

.

taken

*:i "'"-"X

prices

compared with the

as

:

sizable

in

on

V

;

for

reported
these

Writer maintains stocks used to compute Dow Jones Averages
now fail to give true
picture of market's action and are out

of

some

the

in

expected,

been

sizable

most

the

longest

INSURANCE

the

of

just

have

The

method

of

figuring
the
Averages
has
been

little, if any, changed since they
were
first adopted many, many
years

ago.

in: this

give

The present

writer's

averages,

opinion,

fail

to

true picture of the actions

a

of the

market, as for example: one
day, recently, the first hour av¬
erages showed that the industrial
level had declined $1.42.
This

decline

seemed

to

amaze

people in the board

many

for the
market, in general, showed but
small fractional changes during
that

rooms,

particular hour.

A few

mo¬

ments

later, however, the news
printed an explanation of
how these figures were arrived at

ticker

present list of 65, thereby giving
it

a

balance.

better

ligations

certainly

seems

unfair

of the

list

because

decline,

few

a

that

tention

.

of

they have made only

.'"•

been

has

that

stated

cline

during
in

the

the

■'

have

would

two-year

stock

.

;V,,

also

true

by a decline of
points in the stock of
(a stock selling
over $200 per share) and one
two other high priced stocks
five

Chemical

Allied
for
or

which had smaller declines.

cline in

Join Wertheim & Go.
the

After

first

We

erages

are

the

av¬

New

One

York

firm

100 stocks in their
dividing them as fol¬

lows:

10

Manufacturing

6

-

/"

•'

•

.

•'

Utilities
Steels

&

5

RR.

5

Equipments

T

Grade

10

Grade B

Dow-Jones

A Rails

principal

Rails

30

•

This

stocks

WIS.

.

20 Rails

should

be

Main

added

is

now

Ziegler
Street,

&

affiliated
Co.,

West

215

Bend,

more

to

.

.

1

*

ANDERSON,

the

S.

C.—Glenn

well

as

reported

some

-

could

few of

a

to The Financial Chronicle)

MICH.—Richard

C.

'

%

John Blair Opens
John

E.

Blair

is

engaging in

a

securities business from offices at
232

East

50th

Street,

New

York

City.

used to take care of
.

.

.

companies and pension
...

the

in

funds

>

A not insignificant

.'>■■■■■

-

»*.,»

.

.

\

•

.
:

.

v

.

.

„

u. s.

TREASURY

1960/65 were also supplied the market

★

-

town

Ihe

is

with

Commercial banks have about completed year-end changes,

; *

taking on some of the higher-income eligible??

certificates.

.

.

Out-of-

.

deposit banks have again been good-sized year-end buyers

2V2S due 9/15/67-72, despite the high

selling.

.

...

★

★

.

Also the

.

.

few of the smaller com¬

quite

the September 1967/72s.

as

been some

have

and although

a

means

to be

many
#.

♦

7

.

.

eventually disposed of, they have not had as many

the 2%s.

,

.

.

Proceeds from the sale of the 1955/60s,

Victory bonds.

.

.

non-taxable institutions, have
.

a

broad market with stability.

one

•

,

.

.

'

»

'

maturities

being
■

.X;

HAPPY NEW YEAR!

shifted
;<

sizable,

8c Co.
-

INCORPORATED

The l%s of 1954

of the bread and butter issues ef the

near-term

Aubrey G. Lansvon

The 1952/54s continue to be

well bought and trading in these issues is active and

appear

.

of the 2%s coming into the market,

which have been let out mainly by

very

NOTES

BONDS

purchase of the longest eligible issue has been

the

21/zs of 1.956/58 are being sold by

takers

CERTIFICATES

of

level at which the issue

because

There

BILLS

This has been a combination package in many in¬

with commitments in the 1%S and certificates.

note.

Street.

.3

continue to be fairly active

of these life companies.

v ,>y

..

securities

Earle

7

Spaulding is with McDonaldMoore & Co., Penobscot Building,

certain of these

to acquire the 1%% notes.

as

fire

of the 2%s due

recently by

business from offices at 120 West

a

v.-

.

market, since they have been competing with

institutions,

I

with

engaging in

t.

COMMERCIAL BANKS MARK TIME

which

S.

j
7

INACTIVE

It is said the proceeds were

.

been put in the

■

Martin is

believes that




Jr.
C.

H.

MICH. —Lloyd

Stock Exchange.

(Special

7.7"';

7

v

mercial banks in order to take on

.

T.

Glenn S. Martin Opens

Industrials

writer

B.

—

con¬

15 Utilities

-

Ziegler & Co.

Wis.

Averages

/'

♦

.

stances

(Special to Tms -Financial Chronicle)

North

of:

./

*

a

Tuyl.

MILWAUKEE,

with

Foods

20

The

Van

Twitchell,

5

j

was

Stores

10 Motors

-

*

he

With B. C.

.

7 Coppers
4

.

tied in

,

sist

thereto

■,

to The Financial, Chronicle)

DETROIT,

.■

'

Bradley Higbie Adds
(Special

DETROIT,

trade

in three of the leading

these concerns, because it is

on

in the government

amount
»•

f
•v,v

With McDonald-Moore

these companies, with a large-sized

along with sizable amounts of the l%s and

-

V-

and have

1960/65 have been the main

F.
Co.

Abbe

Prior

<

~

been

-

.

.

of

name

Oils

8

.

2%s due

the largest institutions

of Van Tuyl & Abbe and Burnett
15

,

the

Richard

Richard F. Abbe

instance, uses
averages,

York

New

under

for

newspaper,

have

the partially-exempts

of

purchase of the longest restricted issues.

business

in

not well balanced and

need to be revised.
.

invest¬

influence

an

savings

his

own

ment

therefore,

list of stocks used in

the

•

c o n-

ducting

misleading. It
that

course, have been
is quite evident,

New

has

been

which would, oi

of $1.42

institutions

same

The not-so-large life companies

Stock

Abbe

the industrial list was off the full
amount

the

COMPANIES

LIFE

private placements

Exchange. Mr.

that

assumed

the

of

the

of

members of the Detroit Stock Ex¬

City, members
York

Co., Penob¬

members

change.

institutions.

York

New

If such an ex¬
not been made it

been

have

These

.

the short and intermediate-term taps were let out by

Co.,
120
Broadway,

Bailey &

longest partially-exempt bond.

have

with

theim

r

&

This

particular hour.
would

balance, but ih some

doing much in the market, it is evident that a strong market

as¬

E.

Building,

Detroit Stock Exchange.

fire companies being able to get hold of desirable amounts of the

LARGE

year,

become

sociated

houi

surely could not be construed as
showing an accurate picture ol
the
market's action during that

planation had

the

of

F. Abbe will

Richard

the de¬

during that first
amounted to only 33 cents.

Fire insurance companies
on

Lin-

staff; of

bit of switching within the group for the

a

meant

has

,

joined

Charles
scot

the

has

of the 2y4S

some

Although the big five life insurance companies have not been

90% of the indus¬

about

>

dardes

Chronicle)

MICH.—Steve

Bradley Higbie & Co.v Guardian
Building, members of the Detroit

.

.

buyers

issue of attraction for

■v,

and

June

Financial

to The

DETROIT,

Nelson has become connected with

of extending maturities.

This

Tne

list

trial

active

doing quite

.

.

,

good part of these funds have been going

a

market.

most

bonds.

being reported recently which resulted

Dow-Jones Averages consist of 30

industrial stocks, therefore

equity

been

purpose

Richard Abbe Will

with

in

Treasuries than have been repurchased,

more

.77,/"•

^

the

Savings institutions have been

•

of the tap issues

buyers

is indicated

the

among

lost

contributed

some

the

into

by stating that $1.09 of the $1.42
was

been

because it

it cer¬
tainly proves that the list is not
equally balanced and needs to be
revised in order to bring it up to
date.

also

they have let out

he

consistently

If this was

money.

most distant tap

cases

de¬

market

.

.

over

interest

public agencies
the entire nation./
lives
in
Arlington
of

With Charles E. Bailey

1959/62/ along with eligible bonds, in order to get funds to re¬

one

the pres¬
ent set-up in the Dow-Jones Av¬
erages

institutions.

these

have

if

had used the signals of

is

1967/72s which have been getting much of the recent at¬

from

invest in the

fractional changes.
It

it

buyers,

non-bank

many

financing
Carr

Co.'s

&

Nuveen

n

the

(Special

the largest buyers and they have even parted

90%

of the rest of the list should also
suffer when

for

have

December

highest price stocks in the

industrial

that

It

anu

of state and municipal bonds.

consum¬

Despite the attraction, which the nearer eligible restricted ob¬
Dow-Jones

of and the f bid¬
negotiation for new is¬

syndication

sues

Chicago.

from

year

been

;i'7

.

the

ding

Heights and is a member of the
Union League and Bond Clubs of

ACTIVE

COMPANIES

responsible for all of the firm's
new issues, including

activities in

Mr.

,

but nonetheless it was

switches

taps

7

/■

..

.

had

as

securities

mated.
FIRE

sale

underwriting department

co.'s

6c

is

Nuveen

extends

three longest taxable

of the

eligibles did not/however, bring as many of these bonds into the
market

of date.

into the Victory bonds,
issues,-which were being

going

previously.

The

Frank C. Carr

Nuveen & Co.

dominate the government mar¬
ket, although there have not been as many changes made by certain
institutions as has been the case in the past.
Shifting and switch¬
ing seems to be largely confined to savings institutions now, because
they are still letting out decreasing amounts of eligible issues. . . .
The swapping of securities to improve income, by these institutions,
goes on as it has for several weeks but the bulk of the reinvestable
tap

Palm

Bank in

.

2%% obligations.

previous¬
with
tne

was

setter.

pace

to¬

Mr. Carr

day.

bonds continue to

longest maturity the

n-

a

nounced

Year-end operations continue to

now

the

the

firm

with it considerable

The restricted

.

.

VICTORY BONDS POPULAR

intermediate

in

country,

bank group the

.

Should Be Revised

'

In the

especially

By JOHN BUNAM

.

are

bring

will

1950

early

.

This is about the average relationship for

houses

(because of
to be witnessed. . . .

2Ms% due 9/15/67-72 seems to be the
front runner, although the 1%% note and the 1952/54 2s are
not far behind.
..The partially-exempts have also been active,
.

mu¬

nicipal bond

funds is

sales

|

that

be the market leaders with the

on

year.

belief

purchases of most issues.

those who predict a
to buy cars over the
demand in July, 1949, as at

a

largest

buying of Treasury obligations has resulted in sizable year-end

.

C.

the

of

one

market, and this will have to be done at intervals
The

Frank

...

the

decline

some

To be sure, the low interest rate

insignificant forces in the trend of quotations of govern¬
Federal again sold long-term issues to stabilize

ment securities.

.

the

been

not

reasonable to expect a return of old-fashioned selling

efforts next year.

showing the effects of the demand for
which means it will close the
...

—

appointed Manager
unue.wiiiLig department of
John Nuveen &
Co., 135 South
La
Salle
St.,
\

investors

its best levels.

Dept.

of the

policy of the monetary authorities and the absence of higher-income
obligations in refunding operations and in financing the deficit have

forced to

"It

institutional

year at or near

levels and may never have owned a car.
,

from

ILL.

Carr lu.s been

on

areas.

CHICAGO,

13

Mgr. of

John Nuveen

Governments

on

-

1941

of higher income urban families own cars
today than in 1941. Divid¬
ing the number of urban families into fifths arranged according to

families

Reporter

The only factors today that

in 1941.

(2645)

better and with liquid

assets of $1,000 or more.
•
"Such factors of strength lead one to view with less alarm tht,
fact that 56% of all families now own a car, a ratio of car ownership
very

CHRONICLE.

FINANCIAL

&

in

markett

the

new

15 Broad St., New

York 5, N. Y.

-

Telephone WHitehall 3-1200
Teletype N. Y. 1-3690

>;

THE

(2646)

14

COMMERCIAL

CHRONICLE

FINANCIAL

&

Thursday, December 29, 1949

question

Labor-Management Showdown

Canadian Securities
The Canadian foreign trade out
look continues to darken.
with

trast

the

In

con¬

highly favor¬

easy

Assistant to President, Motion

of govern¬
purchases
Canada

bulk

mental

the

was

conditions

the

of

and

war

British

fixed

prices.

proceeds of which were con¬ the first place there will be the
into U. S. dollars, it is British necessity to.buy as far as

the

vertible

Canada has a possible in non-dollar areas. Sec¬
major problem in finding outlets ondly as a consequence .of the Do¬
for her essential exports, in addi¬ minion's reluctance to follow, the
tion to which the Dominion will drastic currency devaluation ex¬
doubtlessly be obliged to accept a ample set by the various sterling
apparent that

now

<

>fi

'

.

,

solved and holds task is not

likely

in

produce

to

course

are

highly

results

detrimental to Canadian interests.
The

economic

closer

which Britain

now

relationship

seeks with the

banks.

However, as it would tend
general interest in

to broaden the

Canadian

the

dollar

the

banks

north of the border would receive

compensation

in

the

form ,: of

a

Scandinavian countries will cer¬ predominant share in a largely ex¬
tainly lead to increased British panded market. In the event of
imports from this area of pulp, the adoption of this course of ac¬
paper, timber, and farm products, tion, as an alternative to further
which items have since the war devaluation, it is probable that the

supplied by Canada. dollar would suffer an initial de¬
of the drive cline. Some liquidation of finan¬
to obtain essential imports from cial dollars would probably take
other
than
hard-currency areas place as £n immediate reaction as

been largely

in

Also

furtherance

has

Government

British

the

no.unced the

signing of

a

an-;

result^ of

a

$616 mil¬ official peg

pact with Yugoslavia. Canadian deficit in its U. S. com¬
unfortunately for Can¬ mercial account. Such a decline
ada, the Yugoslavian side of the would ultimately bring about its
bargain provides for supplies to own correction by the attraction of
Britain of timber, grain, and non- a greater volume of U. S. invest¬
Once

more

ferrous

encroach

on

preserves,

A

again ment dollars, which would tend
previous Canadian to offset the weakness of the com¬
mercial dollar.,
»
;■ ■
During the week activity in both
recent
unfavorable

metals

further

development

as

which

far

will

as

Canadian

export prospects are concerned is
the

gradual British movement to¬

wards

system

reestablishment of the

the

the

of free enterprise in

various commodity markets.

It is

reported from London thaL the
marketing of lumber is about to
be returned to private hands and
there is the confident anticipation
that the open markets in grain
will shortly be restored.
Under

CANADIAN BONDS

GOVERNMENT
PROVINCIAL

MUNICIPAL

the external and internal sections
of the
an

.

bond market continued

extremely restricted scale.

izing

chines,

on

The

indus-

does

Labor

of!

catastrophic

as

a

T. Cheyfitz

Edward

That part of
the

struggle which is old

power

revolves around the issue of

man¬

agerial function. With the estab¬
lishment of collective bargaining
national policy, it was

inevi¬
table
that
this
struggle should
take place.
The entrance of the
union brings a new force into in¬
dustry—a force that challenges
every aspect of management and
its practices.,
a

as

the

In

1920's managerial power

little

with

entrenched

was

passed.

have

the
post¬
poned that. Government dictated,
to a large extent, the industrial
relations pattern,; Industrial ex¬
pansion made it easy for industry
to acquiesce.
The showdown was
postponed...
would

But

Showdown Decade.

are

now

of that showdown.

J,'
the

Two—It will have to accept

the

for

of

success

earns

Three—It

economy

specifically

work

and

enterprise

the

its living.
have

will

to

give

some

thought to freedom as well

to

(Steel case is an
bringing government
collective bargaining.)

as

security.

example of
into

The

labor

getting

of

job

and'

he had he would

tive

has

bargaining, the power strug¬

struggle may not be as difficult as
it first appears.
For one thing,,
the British experience may help.
The British worker thougiit that
by changing the kind of economy
get participation.
The latest

report of, the British
states "The

Trade Union Congress

National Union

of

Mine Workers

complained to the TUC of a

gle around the "kind of economy"
takes place in the political arena
but reverberates in the workship.

growing sense of frustration and
cynicism." The Railwaymen, after
nationalization. (Statesman and

It

po¬

Nation) The "Statesman aid Na¬
tion" concludes: "Consultation has

is not
getting

failed to work because nobody has

political

to devise means of consultation at

itself in

expresses

litical action.

Labor's

new

a

action..

action

today. we

of

kind

;

',

;

labor's

V

political

But

new.

are

labor

'.

,

,

Non-Partisan

Labor's

League,

enough

continuously."
British
nationalization

all levels,

•

>.

taken the matter seriously

workers found that

does not guarantee participation
organized in 1936, com¬
—the big issue in the modern in¬
t break
from: Labor's
dustrial economy.
.
faire policy of 130 years.

been

which

was

pleted

;

the

on

a

one.

the economy.
j Contrasted to the older phase of
the power struggle which takes
place primarily through collec¬

upon

war

.

We

collaborative

a

management to resolve the power

entrenched.

the, *1940's

being

cease

depression (1929
style)
and
the growth of the
unions, it was inevitable that se¬
curity would become a key word
in the minds of millions. Security
looms
large in
labor demands

chal¬

1940's the union
•
Ordinarily

the

By

becomes

must

threshold

The 1950's will

the

laissez

wanted

labor

Now

'

protection and help in organizing.

the

The,

if

new

Wagner Act reflected the
policy. The switch was com¬

pleted in 1943 with the organiza¬
tion of PAC.
PAC's philosophy
embodied
in

the

a

plea for basic changes
Phil Murray in

struggle will be intensified
only because factory relations

must be

economy.

for

Industry

an

Council
oy ac¬

/

If the United States can resolve

government

and

in industry;
productivity

struggle

power

it

harmonize

can

participation it will have done

what

other modern industrial

no

society has achieved. There is no
more- urgent
domestic problem.
At any

rate, the 1950's shall be an
Very interest¬

interesting decade.

ing, indeed.

comes

clarified, but also because
entering a cost-conscious
: The
American - Federation of
likewise staged a year-end rally period. In such a period decisive Labor, was paralleling this new
following their recent decline. The action by management becomes trend in labor politics. In 1930
upward movement was led by the imperative.
It must make deci¬ Bill Green had called unemploy¬
industrial group closely followed sions on work measurement, on ment insurance communistic.
In
Bendix, Luitweiler & Co., 52
by the Western oils, among which methods, on personnel, and the 1948 the AFL had pretty much en¬ Wall
Street,
New
York
City,
Federated Petroleum and Royalite many other things which make for dorsed the same program as has
members of the New York Stock
were prominent performers.
efficiency. Everyone of those de¬ CIO. The power struggle over the
C.P.
R. was also notably strong as a re¬ cisions
run
smack
into
union kind of
economy we are to have
sult of the Supreme Court ruling
power and union challenge.
Re¬ is in full swing.
in connection with the Board of cent examples are the "speed-ofManagement and labor have a
Transport's September judgment work" strikes at Bendix, Ford, and
stake
in
this
power
struggle.
which gave the railroad only an Singer.
But the people have a greater one.
8% rate increase. Although some
The power struggle over man¬ For upon its resolution depends a
investor interest was
shown
in
agerial function is not confined standard of living, national se¬
the golds and base-metals these
to the workshop.
It has its po¬ curity, democracy. I use the word
groups lagged far behind the in¬
litical
resolution and not outcome for the
remittance

mas

demand.

Stocks

we

Bendix, Luifweiler to

are

Admit F. L

aspects.

dustrials and oils.

1

to

The

Financial

PEORIA,
ILL.\— Henry
L.
Dersch, Jr., has become associated

Byllesby & Co. of Chi¬

Mr. Dersch has been doing
as an

individual dealer in

Peoria.

Joins Moreland Staff

STREET

(Special to The Financial

NEW YORK 5, N. Y.

BAY
R.

CITY,

Chronicle)

MICH.—Kathleen

McMorris has joined

of Moreland &

Co., Bay City Bank

Exchange.

and

struggle

power

the

on

political

front.
The
rial

struggle

function

essary

It

war.

labor

with

come

and

the

the manage¬
really an unnec¬
is

confused

"rights."
go.

They

industrial

by

rights
changed

Now
are

environment

changes.

The right to lay off has
been
sharply
modified
by
the
seniority •list.
But
managerial
function

needs

struggle must be resolved
amicably, intelligently. If it is not
power

we

to

remain

intact.

Every economy must have sound

managerial function. It goes with
the industrial society.
It matters

shall

other

follow

industrial

nations to falling living standards,
internal disunity, disintegration.
The

over

is

ade

question

then

is

the. next dec¬

of

this:

Can

the

struggle be resolved? One
another we shall have" the

power

answer

by 1960.
Is

it

by Mr. Cheyfitz at

possible

to

struggle?

unrealistic

as

they

are

Mr.

& Co.
\

nual Congress of American Indus¬

ers

try, New York City, Det." 9, '1949.

somewhat " upon *

has

recently

been

Vice-President.

as

-'

•

-

'

-

V
'

'

State Bond & Mtg. Adds

j

struggle can be re¬
depends upon the lead¬
business and
labor and

solved.

Scheffey

associated with George R. Cooley

candid.

power

the Labor Forum of the 54th An¬

of

L.

Frank

-

i

The

will .admit

Exchange,

Scheffey to partnership on Jan. 2.

resolve the
The
extreme
Left>and the extreme Right are in
agreement that it is not. One says
liquidate management. The other,
liquidate the union. Both are as
;

power

Frank L. Scheffey

way or

Struggle Can Be Resolved
*An address

Scheffey

man¬

the staff

Building, members of the Detroit
Stock

Labor

agement have extended the fight
to Capitol Hill. The Taft-Hartley
Act is the recent example of this

Chronicle)

INCORPORATED




Political

Action.

as

NY 1-1045

League,

One—It

ingredients

cident, but prosperity today
only by planning."

business

WORTH 4-2400

the

Given

plan said: "Disaster comes

with H. M.

|

the kind of economy we are

have.

have

combative institution and become

in which it

not

result of cover¬
ing in connection with the Christ¬

cago.

WALL

■••t

struggle over
the managerial function was not
enough to keep industrial rela¬
tions steaming we have another
element in the battle—the struggle
over

also

will

It

accept some changes.

power

power

largely

(Special

TWO

Function

:As if the

.

lied following their recent weak¬

Henry L Dersch, Jr., With
H. M. Byllesby & Co.

A. E. AMES & CO.

j

•

labor.

As for
to

generally

Struggle Over Managerial

econ¬

,

;i ' '■.< principles of the profit

<

calling

ness,

ma¬

get goods

;

business

a

Business must accept the
goal of security and develop tech¬
niques (insurance) to give at least
limited security to the individual.

men,

not

by

Three—This is

government.

of materials,

omy.

P A C

.

autos.

omy.

Unless management is allowed to

toi

o r

as

of par¬
developing
new
techniques of managerial leader¬
ship which fold the union into its
practices.

plant—stock¬

workers,

and:; AFL's
f

well

ticipation

and methods, society
and services.
Destroy the managerial function
and you destroy the modern econ¬

;

relations

-

CORPORATION

CANADIAN STOCKS

the

owns

determine the future of the man¬
arbitrage
rate
was
slightly easier but free funds ral-' agerial function in America. The

corporate

egos as

it appears.

direct the .flow

the removal of the: lenge. In theh!930's labor begins
to organize.
The Wagner Act is
and also in view of the

trade

lion

as

is the outstanding fact character¬

CIO's

be • highly welcomed on this side
also encountering little
difficulty in finding ready suppli¬ as it would enable banks in this
country to participate in dealings
ers of commodities previously fur¬
nished by Canada.
The British- in commercial dollars, a field now
py
the
Canadian
Scandinavian trade and financial monopolized
now

who

holders, '

.

are

negotiations

difficult

as

not

trial

indi¬

with the

the

in

1

.

struggle in

power

Labor-management relations in
are
continuing in the
pattern of a power struggle. That

America

—

they

^

three¬

a

Two—Solve the problem

today. In part
growing proportion of inconvert¬ area-and South American coun¬ this
powe r
exchange.
tries, Canada's competitive posi¬
struggle is
tion in the world's export markets
Grounds for any complacency
old
dating
is adversely affected.
concerning the retention of the in¬
from the pas¬
It is not surprising therefore to
dispensable United Kingdom and
sage
of the
British
Commonwealth
markets note increasing discussion north of
Wagner
Act.
the border on the advisability of
«re almost daily undermined.
Not
In part, it .is
lifting all exchange restrictions new
only are the British authorities
dating
and permitting the Canadian dol¬
entirely frank with regard to their
from
the es¬
intentions to buy as little as pos¬ lar to find its own level in one
tablishment of
sible in hard-currency areas but free market. Such a step would
.

•

Cheyfitz, calling attention to

ible

,

?

it has

can

an-,

accept

can

factory.
Develop
techniques of participation. Build

hieture Association of America

J

'

must

it

One—Must start
vidual

labormanagement relations, says next decade will determine future
of managerial function in America. Says we are on threshold
of a showdown and problem is how power, struggle can be
resolved. Points out principles on which struggle can be re¬

-

at
With the initiative
ent circumstances appear all the in private hands, however, the Do¬
will
be
more ominous. Whereas previously minion
doubly
handi¬
there
was
an
almost unlimited capped as far as competition for
market
for
Canadian
surpluses, British markets is concerned. In
able

immediate postwar years the pres¬

«

Mr.

ol

principal beneficiary
long-term" purchases

'

.

If it

change.

By EDWARD T. CHEYFITZ*

the wartime procedure

whether

fold job.

In the Decade Ahead

By WILLIAM J. McKAY

management

is

swer

to The Financial Chronicle)

(Special

NEW

Monti

',

ULM/MINN.—Glenn A.
is

with

Bond

State

and

It

government.

The

Mortgage Co., 26^ North Minne¬
sota

Street.

"

r

«

'•

J

Volume 170

THE

Number 4868

COMMERCIAL

CHRONICLE

FINANCIAL

&

15

(2647)

the!

probably around 5 to 10% of

How Far in Social

How Banks Are Faring
In Consumer Credit

Legislation?

By ROBERT A. TAFT
U. S. Senator from Ohio

*

Senator
-

j

:

,

*

How far should

medical

ing and

necessities

Our

subsistence?

based

primarily
every

If this is a local

o n

merit,

on

have

plete
ing

The

for

it

have

free

provided
all

in

for

homes

the

*

ob¬

an

'.

*

should

assistance

think

only

be

given when the need is clear.
Second, it should be given only
if complete
and

tion

a

control of administra¬
the

in

latitude

broad

too

unem¬

alizes

medical

only so¬

but nation¬

care,

it.

In the third

place, the assistance

given, while it should be consist¬
ent and universal, should not pro¬

how

been

making out in

clear

understanding

make

banks

consider

their

That
have

his own way.
The only
by which people can be

that every child is en¬
equality of oppor¬

Under the

the

brought

up

ernment
those

Most of our local commu¬
have

nities

in a

assumed

not

a

institutions.

assumed

these

defi¬

to

housing, except
While we have
obligations, it is

is

one

the

aid

should

give free

below

Gov¬

Federal

education
the

good

assist

local

in

aid States

medical care to all
for it, should

communities in elimr

imum decent
in

I

a

crisis

min^

housing, and should
undertake

to

assist

ord.

is

that

of

banks

consumer

in

not

was

depression

end of

thing to improve our

subsidized housing we can eliminate extreme hard¬
or free food to those who are able
ship and poverty and give equal¬
to pay for it.
The New Dealers,
ity of opportunity to all. I agree
labor
politicians, and Socialists
■
\' >.•' T'. '1
have tried to take advantage of with them.

the

early

began

rec¬

after

until

the

the

Thirties

enter' the

to

instalment loan business

appreciable

1941,

numbers. " At

the

the United States

as

involved

in

World

War

consumer

instalment loans outstanding

was

instalment

sumer

to

loans

outstand¬

to $3,529 million by mid-

rose

The banks' share had risen

$1,837 million,

or

52%. The

divided

was

leriding institutions

lows:

as

finance

consumer

re¬

the
fol¬

among

com¬

panies, $827 million; credit unions,
$347
million;
industrial
banks,
$219 million; industrial loan com¬
panies, $167 million; miscellaneous
lenders, $132 million.
the

From

middle

end

to

ment

that

the rates

he does not fear competitors who
have to price their services higher

of
companies,

than his.

Most of the loans above

are

As to the other types

it

will

satisfied

with

institutions

loan

doing,

and

may

protect managers of such

in

The

same.

in numbers

instalment

his

bank

down

the

field.

want to know why
apparently fallen

has

on

business

loan

taking this
from
the com¬

job

away

of

y

is

risen to

:

in volume of

busi¬

though the movement
started way back in 1911, and there
ness

even

has been

tendency for many of
the past

a

these institutions during
decade

into

commercial

regular

The

miscellaneous

different

very

themselves

transform,

to

banks.

lenders

than those who

serve

of

classes

bor¬

quali¬
The manager of the bank's per¬ fied to borrow from the personal
sonal loan department can cor¬ loan departments of banks, and
rectly answer that what the banks the business of credit: unions is
by
the
nature
of
the
haven't
taken
already
they limited
wouldn't really want. The busi¬ method of operation involved in
ness of the consumer finance comcooperative oi'ganizations.
panies.

rowers

'

4

•'

would

be

a

source

of

loss

to

a

•

are

■

*

,

Conclusion

*

Banks will continue to

the

'

.

*

i:

dominate

instalment

consumer

1

loan

There is. and will be, coin-

field.

petition, but this competition will
fundamentally bank against

and the whole portfolio
generally presents more risk than
a bank, lending depositors' money,
could profitably assume.

be

short, the banks- and the
companies serve, different classes

each bank will need

people, and the overlapping of
these classes—the only
zone
of

ment

bank,

In

of

real

competition—is

very

small,

rather

bank

banks

than

against

other

types of consumer lenders.
this
inter-bank
competition

In

to know the

instal¬

of its consumer

true costs

operations so that its
business may.be conducted at a
profit.
'''
;
loan

Lehman Bros, to Admit Three New Partners

while
com¬

commanding

a

consumer

po¬

instalment
j

V

*

field.

.

attained
or

and

banks

companies haye
much importance

by $1,671" million, of
clear that the banks

grew

sition in the

■.

loan

by more
(by $1,053,

or by 134%,
the total for all institutions

It

in¬

consumer

industrial

never

companies, which is next

the

field, the story with
regard to competition is much the
industrial

consumer

of lending

stalment loan

of

increased

specific)

bined

loan

the

,

billion dollars

a

to be

loan

,

1949, consumer instal¬
loan outstandings of com¬

mercial banks
than

1941

of

of

instalment-

simple
charged by
the companies on large as well as
small loans are of necessity higher
than the charges made by banks.
One may fear a price cutter, but

$1,858 million. ©Pthis amount the .panies indeed runs into, largp fig¬
banks held $784 million, or 42%. ures, but after all what is it comT
posed of? A considerable portion
After sagging during the war
of it represents
small loans of
to a low point in 1943, total con¬
from
20
to
150
dollars which

have

opinion, the American
people feel that we have a suffi¬
ciently high income so that per¬
haps for the first time in history
my

more

An official may

apparent from

It

90%;

States to provide food.

present system; it is a radically
different proposal to
give free
medical

C. Wm. Phelps

Dr.

1916?

development for the

reason

in size to that of the banks in the

in

job

credit

average

inating slums and providing

In

It

foregoing principles,

that

States

/

:

those unable to pay

quite true that in many parts of
the country
they are not sys¬
tematically carried out, largely,
believe through lack of funds.

work.

national income, should

nite obligation for
in

believe

I

he is
reasonably decent

tunity he can have only if
home.

We must not create a deter¬

to

finance

a

consumer

other

rent to hard

this

Take, for example, the case of
the business done by the consumer

banks

done

le^al
small

in

It is impossible to see serious
competition for the banks' from

icism by bank officials.
M?de

old
for

development cut into

consumer

departments from unjustified crit¬

The Progress

mainder

way.

Our Constitution also has
us

serve

prospects.

the

back

business of the banks?

jobs that their personal

departments

future

supported is out of the effort of
those who are earning their own

faiths have taught
obligation to those who fall
behind in the race for a decent
■Our religious

us our

to

the

and

1

in State ;

$300 that the consumer finance
credit unions, and other nonbank companies can get are those which
banks consider too risky to ac¬
types of lending agencies.
This point regarding the nature cept, and therefore do not constiture business lost to competition
of the "competition" in consumer
loans merits some discussion.
A by the banks.

consumer

loan field

$300,

established

Will not this

operations

finance

tal ment

n s

not

as

the

from

i

1949.

pays

fear

consumer

the

ing

high a standard, certainly
high as that of the man who

■-

banks

have

method

titled

'

look at

a

vide too

education.

taught

to

s o o n

take

to

of

companies

the

consumer

situation that banks have nothing

became

cializes

loan

people which do not significantly
overlap.
It is because of this

many

on

II, the total amount of

Truman medical plan not

ployed.
In education, we - have
gone much farther and provided
free primary and secondary edu¬
cation, and to some extent college

living.

a

involved.

to
permit
consumer
companies to make loans

excess

maximum

.

con¬

great

a

published

States and local communities.

The

in

postwar oppor¬

war

as

selection of methods is left to the

pay

in general hospitals.
We
provided food and clothing

relief

education,
it clearly

from primary and sec¬
education,
however,
I

ondary

medical

unable to

those

*

Apart

the chronic sick and for the aged.

for

in

think it has

I

.

In this country, our lo¬
cal governments have long pro¬
vided free housing, medical care
and subsistence for orphans, for
have

has

ligation to do so in cases of need.

poorhouse was a
completely inade¬

a

the
only a

Constitution,

interest

assistance.

problem.

care

com¬

a

the

were

credit

borrowers

legislation
finance

6f Southern California

good job in

tunity for commercial banks. Per¬
haps it is not

right to spend money and
States
through financial

aid

to

quate method—of dealing with the

We

the

Government

has the

English

method—but

do

to

to
in

satisfactory job in provid¬
minimum decent subsistence

secondary

families.

their

unable

power

average

health and welfare, but

Robert A. Taft
^

minimum living for themselves

a

During
articles
sumer

to

behind and are unable to provide

or

the

or

a

Federal

are

who fall

many

and

Under

tive system of
this
kind

there

Principally
be¬
are constitu¬

for the lowest income groups.

un¬

competi¬

a

Government

States

below

are

or

wealth

recog¬

nized that

many

tax

willingness.
we

the

If

obligation, how

tionally limited in their

and

always

it?

into

cause

cording to his

But

all.

to

Federal

come

ac¬

ability

the

does

man

working

life

gives free medical
care
to everybody, why not free
food, clothing and housing?

has

system

of

government

American

been

of

a

of

But what of the trend

credit,
Dr. Phelps indicates commercial banks have increased con¬
sumer instalment loans
outstanding from 1941 to middle of
1949 by more than $1 billion or 134%. Foresees more com¬
petition among banks for this business, with little effect on
finance company volume, because banks and finance companies
serve different classes of
people.

charity, to forward their plans to
socialize
the
furnishing of the

care,

better

Asserting banks have done

instinct

American

natural

the

government go

better
education,
better hous¬

promoting

better

der

Professor of Economics, University

facilities.

•

<

in

By CLYDE WILLIAM PHELPS

present

on

and radically different proposal to
give medical care, housing and free food to those who can
afford it, advocates Federal financial assistance to States
unable to afford proper educational, medical and housing

J

j
j

thing to improve

one

system of social security

v

'

^

Taft, asserting it is

number

•

•.
; y,
The Future Prospects

care,

.

,

of the banks' position in
What have the banks

y What

the future?
to

hope

fear from

or

tion?" The real

banks

wilT continue to
competition
from

face, and

confront,
other

''competi¬

competition which

is

banks—not

from

Francis A. Callery

consumer

Morris Natelson

Herman H. Kahn

finance

companies and the other
nonbank types of consumer lend¬
ing agencies.
loan

sumer

NSTANotes

The increased con¬

business

that

a

bank

Lehman Brothers,

One William

capacities

SECURITY TRADERS ASSOCIATION

at the dinner,

which was a huge success, appear elsewhere in

today's
'

issue.

lery, Herman H.
Natelson.-

Brothers

has been associated
with Lehman Brothers for some

been

notable

years,

credit

Vice-President

been

in

Russell-Long Firm

(Special to The Financial

.

LEXINGTON,
Lee

has

become

KY. —Irvin
associated

N.

with

Eddy

has

opened

offices

Milk Street to engage in

West Short Street.

curities




business.

types

not by

a

re¬

striking increase
of

each

of

the

of consumer lending

The theory

BOSTON, MASS.—Randolph L.

Russell, Long & Burkholder, 257

a

business

institutions.

Randolph L. Eddy
in Boston

Chronicle)

accompanied,

the

other

With

growth in the consumer
business of the banks has

duction, but by

.

at

45

the se¬

as

new

partners are Francis A.

Mr. Callery

having served as Financial
of
Consolidated
Vultee Aircraft Corp. during the

analyst

ated

tail
he

member
department.
I

with

the

for

a

as

has

of

associ¬

been

firm

22

Lehman.

has

and

years

prominent in the firm's re¬
activities.

store

has

been

industrial

In

of

head

addition,

the

firm's

department, which de¬

war

partment is charged with research,

ton

and

new

is

director and member of

years.
He attended Prince¬
University and served in the
First World War in the Flying

Corps.

of consumer lending

Natelson

Mr.

Cal¬

Kahn and Morris

years

various

security

a

industrial

of the

18

in

and in recent years

perity of that class of people who
can meet bank requirements. The

j
The annual Christmas dinner of the Seattle Security Traders As¬
sociation was held at the Olympic Hotel on Dec. 9. Pictures taken

was

served

partners will be admitted to
the firm after Jan. 1, 1950. The
new

He

banks, and from the growing pros¬
SEATTLE

has

old.

hope to gain will come, as it
does now, fundamentally from the
bank's own customers and those
who have been customers of other

may

he

when

runner

a

Street, New York City, invest¬
ment bankers, announce that three

Since his resignation from

Consolidated Vultee, he has been

may
appear
to be that
every actively engaged in independent
lender is competing with every oil development as a member of
other lender in town for the same the firm of Callery & Hurt of
business. The fact is. that the dif¬ Fort Worth and Houston, Texas.
Mr. Kahn has been with the
ferent types of lending agencies
are
serving different classes of firm for 22 years and started as

a

business

Executive

Committee

Utilities

Realty

&

also

a

director

Dye

Works

director

panies.

activities.

of

as

of

General

He jfe

Corp.
United

well

several

of

as

He

the

Piece

being Ja

other

com¬

Public Relations in Investment

mutual

State

The

Top executives of

nation's

our

long way in the di¬
becoming public re-?

ready gone
rection

a

of

lations

con-

scioas.

They

still
to

have

far

but

ap¬

go

pear

to be de¬

termined

to

Smallerenter-

prises

be-

are

inning

g

take

to

their

from

cue

the

big

and have

ones

begun to real¬
ize

the

great

extent

which
E. William

Noland

success
m

a n v

in

—

i

'•

stances, sheer survival—rests
their

to

their

n

-

ability to create public good

The term "public relations" ac¬
means more

implies, unless
lie"

in such

than the

one

a

way

name

defines "pubto encom¬

as

including a com¬
pany's own workers.
In many
firms, industrial relations is the
everyone,

pass

over-all term used to describe the
of

work

that

department

whose

job it is to handle the multitudi¬
nous problems in human relations.
Itt

includes, of course, the per¬
sonnel department and the public
relations

which,

department,

subscribes

one

to

definition

of the

latter, supplement

other

and

of

actually

these days of

if

justifiably

a

broad

the

function
one

an¬

overlap.

In

gro^wfrig labor union¬

ism, industrial management has at

progress

by

state¬

ployees.

But successful manage¬
seen

the wisdom—some¬

times,

necessity — of keeping its
good will pipe lines open, of pay¬
ing a great deal of attention not
only to its employees but to
other

segments

of

its

public

American

institutions, the com¬
bank, is recognizing the

mercial

merits of

carefully planned and
effectively executed public rela¬
tions program. There come to my
desk every day splendid examples
a

of how various banks

are

spread¬

ing good will by "telling their own
story." There are newspaper and
journal advertisements depicting
by pictures

as

well

as

words the

functions of the commercial bank
in

its role as a pub¬
lic servant, its belief in and prac¬
our

economy,

tice of basic human

primary

of

its

stockhoHers.

The

busi¬

com¬

appreciation possibilities. The cap¬
physician makes a thorough
physical diagnosis of his patient
able

nity he represents, must learn: the
details

informed

potential

are more

talk

the

than

he

prescribes l'cr him;

securities

sales

he is to be

relative

nancial

Educating Public

the

of

on

biggest jobs of the

public relations officer of
vestment

in¬

an

banking firm is that of

educating both the. actual and po¬
tential investing public. The mis¬

has ob¬

Some of the many items the
speech of the public relations of¬
ficer

and

his

could

well

include

has

conceptions the average person
concerning, the nature and

dividual

legitimacy of the work of the in¬

of

firm

in which the in¬

ways

investor

today

is

pro¬

the

other

no

sales

repre¬

investment bank¬

an

build
a
strong
clientele; his job is that of selling
"service," not "stocks and bonds."
The

copy
these:

tected

(1) The

sentative

ing

There is

which

can

Sales

advertising
are

fi¬

marital status, and a multitude of
factors
determining his
invest¬

decision.

use

client's

income, tax
bracket, distribution of assets, age,

basis

couched in layman terms,
vious merit.

his

to

status—his

ment

so simple to us, we shall
explain what they mean.
of adequate substitutes,

the

representative, if

credit to the frater¬

a

strength,"
The

Job of

One

before

have to

company

few people recognize
the investment ; banker

part

industries,
governments has played in the realization of
public bodies that issue our complex and diversified in¬
on the other hand.
dustrial facilities, our expansive

nesses,

securities

.nose

It is that transaction wherein the

investment

bankers

communications
and
transporta¬
to¬ tion network, and our far-reaching

gather

gether capital from millions of in¬
vestors, and the financial institu¬

public utilities system.

and

that

enterprises
the mainte¬

who

with
it

nake

and

which

they deal,

available

government

to

for

There

are

still too many people who believe
investment

the

shyster,

is

banker

a

swivel-chair profiteer
unsuspecting in¬

a

preys

upon

tion of Securities

(2)

expansion of the facil¬ vestors, the; kind of person with
ities and services. The investment
whom one can afford to deal only
banker,; therefore, buys and sells, if he wants ito&gamble. They do
so
the success of his work de¬ not
know,
because
they
have
fends upon the quality of the hu¬ never
been
properly told, that
man relations job he does with his
they can buy from their invest¬
:ustomers and clients.
Actually, ment banker the same high qual¬
like the commercial banker, he ity securities as their commercial
sells service
which is

personal service

—

—

of the most difficult

companies

insurance

banks,

and

fraternal

r

•

:

The need for public recog¬

nition

Representative

1

The importance of this emphasis

the

upon

"personal

touch"

and

"human

relations"
aspect
of a
sales representative's job assumes

of

the

importance

of

the

ther

intelligent
realizes

securities
been

sales

that,

representa¬

although

business

always
famine, pe

of feast and

one

the

has

with sufficient patience and

underwriting function in invest¬

can,

ment

foresight, handle the "bad" times

banking—that the work of
trader, who buys stocks and

the

bonds from
them

to

investor and sells

one

another,

important

yet

is

deservingly

often

relatively

a

small part of the revenue-produc¬

ing activity
ment

(3)

sizable

a

invest¬

by

ment

banker

which
is

such

invest¬

the

compensated

for

the work he does and the risk he

sales

way

times

to

as

happened,"

the

psychology.
"to

face

the

of

notion

of

one

selling

Wi^ingness to return

the

essential

voicing

was

tenets

sagest

music"

to

is

absolutely

for

success

securi¬

a

ties sales representative.
recent

months

representatives have

Destruction

the
The

representative who said, "If

In

that the investment banker is in¬
terested solely in wealthy people

make

belter.

even

you sell an investor a stock and
it drops, you should return to see
him as soon as you can to discuss

takes;

(4)

a

"good"

what

explanation
of
the
of "spread'V-how it is

means

in

of

An

meaning
the

of

banking firm;

and

nance

Dealers;

dom

;

sales

many

the wis¬

seen

of

spending a substantial—.
often a major—part of their time
reassuring those investors whose

organizations buy.
things to sell.
The one
public
relations
officer —development of the theme tnat confidence in the stock market
:hing nearest a man's heart, next finds that a very substantial part America was built by a lot of lit¬ has been shaken. These men who
tle people pulling
to
his wife and family,
together, that have been meeting considerable
is his of his job of educating the public
most present large portfolios had
pocketbook.
Since it is the in¬ in investment
banking involves
buyer resistance born of more
vestment bankers' job to handle speaking to all types of clubs— simple beginnings, that the rate of than
two years of declining
or
or advise in the
"handling of that professional, civic, and business— return or appreciation per share is oscillatory markets are making
pocketbook, he cannot afford to and even in schools and forums the same on 10 shares of a given of the present a period i'or re¬
stock as on 100 shares of
make mistakes.
it;
"j
Consequently, the when the appropriate time arises
building customer confidence. Our
of

one

all

The

.

banker

must

possess

or

be created.

can

There is

greatest
fare

awareness that their wel¬

rests

upon

his

honesty

and

vestment

spokesman.

integrity.

The

A

Program

{banking

the

ramifications.

fronr the

way

firm has

It ranges all

promotion

harmonioujr relationships

of

among

the officers and employees of the
company itself to assisting in the

handlirrg

of

companies

publicity for those
in whose stock the in¬

vestment firm has

ing interest.
least

all

(1)
itself

of

active trad¬

an

It should
the

include

at

following:

underwriting participation, stories
its officers and
employees,

about

of

the

work

speeches

at

schools

and

professional clubs

topics and

on

on

profession has

currently

we

all

can

walks

of

the

to

civic

current

investment banking,

participation in fund-rais¬
ing and promotional campaigns for
charity and community improve¬

ever

afford

we

forts

of

to

bank

manufacturers

There

No

confine

found
longer

our

ef¬

presidents, wealthy
and

are

their

kind.

those who will

of course, that the sales
representative's time is worth too
argue,

to

"waste"

on

such

small

buyers.

Obviously much of the
selling will have to be done by
telephone and letter, combined
with

an

occasional

personal

But these small customers

are

call.
ex¬

tremely important to us for at
least three good reasons: (1) they
will make money for us if we de¬

sign selling

techniques

that

will

minimize expenses; (2) they will
be among our most loyal custom¬
ers and boosters if we treat them

right

(this is the important part
public relations ..angle!);
and
(3)
they
will
be
made
stronger believers in the indi¬
of

the

vidual

truism

it

cannot

lie

must

and

—

deposit

a

Encouragement

New'

of

.;

Another function of the invest¬
banker

ment

that

should

phasized, although

be

em¬

is an indi¬
one, is the role he plays in
encouraging people to start new
it

rect

businesses. To start
needs

one

have

to

urge to start a

the

"know

a

men

business,

how"

with

that

the

afford

initial

investment

because

the

he

great,

function

the

with

respect to

through
ing.

of

is

the

too

undertakings
counseling and

proper

to

the

man

indirect financ¬

banker

who

aspires

can

to

business

regarding
sources
of outside private loans
and the most appropriate type of
capital- structure to justify the
new

a

loan sorties he will have to make.
The

sales

relations officer gives varies, ob¬

and,

viously, with his audience.

have

retreat

or

seaside resort

even

The

type of

speech

the public
The

of

he

is

ambassador

in

such

a

way

"service,"

expand

confidence

to

good

—

all

among

future,

our

individual

our

in¬

so

enterprise

sys¬

tem.

Report Bear, Stearns

Buys 25% of
Distributors Group
According

as

to

do

Leslie

to

Gould's

column in the New York "Journal
American"

a

last

&

Stearns

night,

Co.

has

interest

25%

in

Be.ar,

acquired

Distributors

Group, Inc. The price paid, it

was

said,

The

around

was

article

goes

Stearns

&

on

$150,000.

to

Co.

say

that Bear,

bought

out

the

interest of Frank L. Valenta.

Mr.

Frank

work

give

even

rests

Group

his

prime

to

—

and

of

mountain

a

will

his

quent get-togethers at

j

ability

of

are

American way

our

maintain

Valenta

plan and

our

have been guilty in the past. Upon

representative of an
banking house is the
public relations director's "right
hand man."
By,the very nature
investment

company's
good will
and promoter of sound public re¬
lations. ..This can be true, how¬
ever, only if he is willing to be¬

that thereaten

the

business

new

The investment

start

a

involved

an
important
encouraging the in¬

amounts

advise

banker

serves

auguration
what

in

transcends

short-term, personal type of fi¬
nancial gain of which many of us

timately tied in with the survival

men

underwrite

to

risk

in

like many
mission which

groups

investment

cannot

political

changes; instead,
other groups, have

business,

establishing and operating it, and
capital. Of these three essential
elements the last, money, is often
the scarcest.
While it is usually
true

cataclysmic

economic

with

new

of life.

ers

enterprise
system,
less
to the debilitating "isms"

predicting
we,

;

...

is not that of idly lamenting
stock market "ills" or of

present

safe

in

.

job

make
invested
it

be

idle

bOXeS.

need

one our

We must consider the farmer, the
skilled and unskilled worker, the
small manufacturer and the stove-

keeper.

the

money

a

Our po¬

had.

life.

to

of

order for money to

Enterprise

tential customers today are

in

Propagation

that in

*

.

public

much

Publicity for the company
(e. g., its growth record, its

coordination

deserves

to educate is the broadest

Outline

The public relations program of
an
investment
broad

banker

(5)

never

foresight, energy and an occasion when he needs to be
Human,
understanding that make the least apologetic about his mis¬
for the most careful
handling of sion; anywhere any aspect of our
people, the highest sensitivity to individual enterprise system is be¬
their feelings and needs, and the ing discussed or defended, the in¬

and between them and dealers.
This can be done through fre¬




best

those who

least

a

program

the

security, income, and

and, at the same time,
sufficiently subtle not to insult

the

need for

h$gh quality advertising

clients

of

customer

given

a

those

bination

to

and other

ment);

The present

offer

in

Exchange,
(3) Establishment and preserva¬
its members and member firms, tion of
friendly and cooperative
have at long last recognized the relations
among investment bank¬
busy carrying out

the basis of

on

the

hand and

one

The New York Stock

three-fold program.

which,

analyses made by the research and
analytical department of his firm,

tive

the

on

active

broad public relations

transaction

meager; very

rectors
of
public
rela ions
to
formulate and execute their pro¬

Y, Stock Exchange Program

a

bonds

and

N.

has

between the buyers of stocks and

largest banks employ full-time di¬

grams.

he

sense

even
greater proportions during
periods of a declining or ill-de¬
fined stock market. It is here that

principles in
home office
and
branch
offices
the treatment of its employees, its
with that of field
representatives);
expression of willingness to serve
(2) Promotion
of
its customers "beyond the call of
satisfactory
duty," and its deference to the community relations
(e.
g.,
wishes

strictest

obligation to suggest to his
only
those
investment

com¬

an

as

One of the most conservative of

speeches and advertising copy
language that is understandable

clients

against hostile,. unscrupu¬
vestment banker is amazing; gen¬ lous
dealings on the part of his
University has aptly called eral knowledge of the importance investment banker—the work of
the "formation of capital."
It is of the role ; of the investment the Securities and
Exchange Com¬
the job of serving as middleman banker in our type of economy is mission
and the National Associa¬

the

well.

actually
phrase

must

York

investment

ment has

We

present.

our

that

and use that

the proper treatment of its em¬

not

is what Dr. Jules I. Bogen of New

its

oa

is

"intellectually
industry, and a multitude of advanced" in matters financial. If
things having to do with financial we are going to insist on using
matters about which the invest¬ such terms as
"capital structure,"
ment
banker is freer and more "equity
value,"
and
"monetary

function of the investment banker

times neglected

its buying public,
investors, and, in fact, its com¬
petitors, in order to concentrate

vestment terms that often

in the

reception; and speak¬
throughout
the
country are
providing the
means by which local groups can
learn of the work of the Exchange
through its individual members.
the

also, we shall have to talk
his language—and it may well be
the language of the
big investor
too.
It is entirely possible that

the

growth and probable future of the
industry, the company's position

ers' bureaus scattered

economy

In

moral

manufacturing company we ascribe to men of wealth a
its stock¬ sophistication in dealing with in¬

supplemented

justice to his professional mission.

are

who has participated in

"Money at Work," has enjoyed

our

example,

picture,

motion

the

advertising in
his firm indulges.
If we
going to sell the small cus¬

which

pany's financing. This information
can
cover
such
subjects as the

enthusiastic

In

For

tions

upon

will at every turn.

tually

be

can

is true of the

same

ments from the investment banker

Exchange is the most uni¬ able to
versally read of all financial ad¬ itself.
vertising;

stockhold-

to

does by way of keeping
informed of its

of the

there.

get

service

holders

possess

Thursday, December 29, 1949

tomer

customers.

the job a

and use fore¬
sight, energy and human understanding for careful handling
of people, Dr. Noland outlines components of public relations
program as: (1) publicity for the company itself; (2) promo¬
tion of satisfactory community relations; (3) preservation of
cooperative relations among themselves and with dealers; and
(4) maintenance of complete information services to stock¬
holders and customers. Says main job is educating public.
businesses and industries have al¬

and

ers

University of Iowa

Pointing out investment banker must

interest;

Maintenance of a complete

(4)

Research Professor, Institute for Research in Business,

business

every

the time for keeping each

as

information

By E. WILLIAM NOLAND

CHRONICLE

other well informed about matters
of

Banking

using

by

better,

day

FINANCIAL

&

COMMERCIAL

THE

(2648)

16

recently

Vice-President

come

end

to

resigned
of

head

his

L. Valenta

President

trust

sources

&

of

known

Fund, Inc.

as

as

a

Distributors

firm,

own

Co., and be¬
a

new

open-

Natural

Re¬

Volume 170

THE

Number 4868

COMMERCIAL. &
'

FINANCIAL

'

*.

'

CHRONICLE

(2649)

f

t

Seattle; Security Traders Annual Christmas

Officers

of

the

Seattle

Security

Traders Association:

Robert.-A. Nathane,

Merrill

Joe

& Beane, President;

Arnold Taylor, Wm. P. Harper & Son
& Co., Vice-President; Homer Bateman, Pacific Northwest Company, Secretary;
/'-/-/•■/
V
Waldemar -L. Stein, Bramhall & Stein, Treasurer
Lynch. Pierce, Fenner

17

Party

Phillips, Pacific Northwest Company; Jack E. Jones, Hartley Rogers & Co.;
Taylor Patton, Blyth & Co.; Ed. Easter, Dean Witter & Co.
v: '.r.

.

Don Meyer, Foster & Marshall; Andrew
-

&

Jordan, Jordan

Co.; Harold H. Huston, Harold H. Huston & Co.;
v'
Barney Lee, Hughbanks Incorporated

LETTER

A1

Pritchard, Pritchard & Co., Vancouver, B. C.; Charles
Dale/ Vancouver, B. C.; Robert A. Nathane, Merrill
Lynch, Pierce, Fenner & Beane, Seattle; Harold W;
Lefever, A. E. Jukes & Co., Vancouver, H. C.; W. Hudson/
Pemberton & Son, Vancouver; B. C;„ J . -

THE EDITOR:

TO

w

,

The British worker stands as the

what
was
good
enough for his father was good
enough for him; also the tradition
of labor in following the footsteps
of the father had something to do
with it.
As new machinery cut
proponent

Blames Britain's!Plight on

of

Waiter BeH

sees

basis of England's

in failure to devise and

use

economic difficulties
labor saving machinery to increase

:

bor

.

Chuck Easter, Blyth & Co., Inc.

,

saving machinery so as to in¬
her unit of production per.

crease

jman power, thereby making her
table to ; continue to outsell her
competitors
IWith

such

in

4

sales

foreign
she

Edward A. Kole

have

Editor, The Commercial and Financial Chronicle:

-V
t

economists

Most

in

writing

of

England's troubles of today seem
to

date

her

troubles

from

War I with World War II

in

the

blow.

crippling

World

putting

There

is

question that these two wars
have been
devastating to Eng¬
no

land's

but the question
might be properly asked: Do her
economy,

troubles all stem from these wars?

/ There is
ten

history

more

than

a

bit of almost forgot¬

that
an

might have had

incidental effect

on

A. Kole

Edward

•

announces,

:

the;

partnership for the

had V sufficient balance of trade

formation of

general practice of law, consisting'
of his son,

effective
the firm
of-

//;• j

<

a

Shephard, and himself,:
Jan.

/

■

..

1, 1950, under

To find another type

manpower.

;

to pay for

of work was ments, merchant marine suprem¬
acy ahd her tied-in colonial trade
V/;
confined to Nottingham but soon
enabled her to keep on an even
It is unfortunate that this -feel¬
keel.
'With' her foreign invest¬
spread to Yorkshire, Lancashire
ing should have bxisted in Eng¬
and other
surrounding
counties land.
ments dissipated and the center of
Being a country that has
and assumed the proportions 'of
banking moving to the United
depended on other countries for a
riots. At first no personal attacks
States these sources of "invisible"
great part of her food and > raw
were
made
and
there
was
no
income have been drastically re¬
products she should have been the
bloodshed. However, with the ex-*
country
to
lead f the"v world in duced/ i / pansion of the movement which "Yankee
ingenuity/' a term spoken 17 It is clear to everyone that Eng¬
soon
embraced all of industrial
land's economy is very much out
derisively by some Britishers.' r:
England the rioting became so se¬
of balance and much against her.
^During the 18th Century*-and
rious that
soldiers
were
called
'She has allowed the U. S. to forge
part of the 19th England was selfahead with mass production meth¬
upon./
'.//r
supporting in foodstuffs and on
In an attack on a plant owned balance was at one time an ex¬ ods until she has become a minor
by a manufacturer named Hors- porter of grain. However, she had Competitor. The United States, a
well rounded out and almost selffall the soldiers fired upon these to
import cotton, silk and dyes as

production of her

.

Forms Kole and Kole

against tradition.

unit

.

.

markets.

would

her food and raw prod¬
men became idle.
Many felt they ucts',and maybe a little left over.
had to do the work they were / Before
these two world wars
trained to do or not work at all. England's banking, foreign invest¬
down the number of workers such

J.

Ken Easter, Dean Witter & Co.; John R. Lewis, John R.
Lewis & Co.; Albert O. Foster, Foster & Marshall;

.

name

Kole

Kole.

will

and

Offices

be main¬

tained

39

at

Broadway.
E d

w

a

d

r

Kole for many
years has spe¬

cialized in the

legal
the

end

of

securities

field
been

has

and

advisor

to many

ers,

deal¬
brokers

and

writers.

Edward

A. Kole

under¬

His

Shep|j;ard was
England's industrial progress, or workers who were attempting to well as timber, bar iron, hemp, sufficient1 country, had much less
need to attain this industrial lead-* formerly connected with the New
decline, whichever way you damage the plant and a number sugar, tea and tobacco.' The metals
York City Police Department and
want to put it. About 1779 a half of workers were killed. :< Shortly and textiles were fabricated and ership than was England's need,
was decorated with the Sherman
Horsfall shipped
wit by the name of Ned Ludd got after this incident Mr.
to
continental1 Europe. j The one bright spot in England's Day Medal for valor.
was murdered and this caused the
it into his head that the new tex¬
Her trade with the Orient and Af¬ industry is quality manufacturing.
tile machinery that was being in¬ government to pass a number of rica was negligible compared to She excels in many lines but qualson

her

.

stalled
cause

at

of

that
many

period- was- the repressive acts which finally ter¬
workers4 being minated with some hangings and

that with the continent.

tion

as

a

Her posi¬

manufacturing

nation

This move¬ was made supreme because of
He started out many deportations.
ment continued until 1816 when
on a one man campaign to break
fhany harbors and short hauls
it suddenly died out supposedly by
op the new stocking frames that
export.
She maintained this
the death or eclipse of "General"
Were
being used, believing that
premacy for most of the 18th
thrown out of jobs.

her
for
su¬

!ty goods costworking people mass
more and the who
by,
)urchases- today

made
fere
satisfied

the

world

over

are

with

lower

grade

Grontal & Co. Will

Admit Four Partners

products.-If England-cannot enter

On Jan. 2, Gruntal & Co., 30
and the world market on a mass pro¬
During the' latter ducing basis, if she persists in out¬ Broad Street, New York City,
manufacturing * processes members of the New York Stock
best interests of the workers.
of these two periods she increased moded
It is curious that chronicles of
give a small amount of Exchange, will admit Frederick M.
her population and had to depend which
Apparently very little more was those times state that the general
more
and more
on
the outside products per worker unit, she has
done along these lines at that time, public
Stern, Mark Sandler, Howard J.,
was
sympathetic toward
little hope to survive in the world
but in 1811 the movement became these rioters. It is this phase of world for raw materials and later
Buxbaum and Milton Goldberg to
for
trade.
Perhaps the
for foodstuffs. She was noted for contest
quite * serious. Bands of masked the case that gives importance to
Messrs. Stern, San¬
her wool products and for a long spirit
of the Luddites has had partnership.
men,
operating mostly at night, the actions of the Luddites. Were
time her domestic supply of wool more to-do with England's troubles dler and Buxbaum were formerly
began a general attack on new the majority of the British people
of today than was caused by both
was sufficient to maintain that in¬
partners in Stem & Co.
,
machinery, mostly textile and lace against mechanical advancement?
World Wars.
*
"
"
making. These men called them¬ If so that may account for the dustry, but that position was lost
Harry F. Kattenhorn will with¬
J. WALTER BELL.
to Australia.
selves
Luddites
and
were
sup¬ consistent opposition with which
draw from partnership in the firm
England should have been the 128 W. 11th St., New York 11,N.Y.
posed to be led by a man known new methods have met within
such prograss was

inimical to the Ludd.

19th

Centuries.

.

as

"General"-Ludd.

At first it




was

British industry

since that period.

first country to

devise and use la¬ December 28,1949.

on

Dec. 31.

<

THE

(2650)

18

Public

COMMERCIAL

Utility Securities

"By

in an address before the New York
Analysts Dec. 21, described the outlook for
General Public Utilities.
The company is now in the last stages
of becoming an integrated holding company, controlling only five
major subsidiaries in Pennsylvania and New Jersey, and one in
the Philippines.
This contrasts with the 300 companies in half the
states of the Union which once comprised the predecessor Associated
Gas & Electric System, dominated by Howard C. Hopson, who died
recently.
During 1949, GPU sold New York State Electric & Gas
and Rochester Gas & Electric to its own stockholders, realizing
"Al"

Tegen,

Security

of

to

"Meanwhile:

will

stock)
used

some

funds

be

retire

to

in

sold

the

months.

.

Proceeds will be
Electric

Associated

of

tion

due

basis.

from

for

because of current

subsidiary have
The

United

Electric

is

a

little

harder

trying

continue

to

taper

will not
tial
new

interfere

with

from

business

of Manila

Electric—a

Manila,

the

of

dent

Manila

at

damaged

been

Yet

substan¬

Board

has

been

practically rebuilt since the

war

1946, in which year the assets were
$27 million excluding intangibles).
The property was
during the war, and some additional amounts may be

recovered

in

to

.

GPU increased bs dwider.d from an 80 cent to a
$1 rate recently.
President Tegen feels th*t dividend policy should be
geared to the
income received from
domestic
subsidiaries.
On that basis
the

possibility of

a higher dividend rate is indicated when the
expected
corporate income is realized, possibly during the second
half of 1950, though no definite forecast wasrinade.

increase in

Giving effect to
ture at the

end

of

transactions, consolidated

October

was

as

follows:

Subsidiaries

the greatest

as

force

Notes and

B~nk

i

19,710,000

5.4

Loans.

Preferred Stock

—_

compels

his Fair Deal

are

us

49,525,942

——$225,408,442

of

and front of

Bank Loa^s

Total—Parent
Total

—

^Includes

year.

2.2

132,840,101

36.3!

$140,790,101

turns
the

Del¬

The

ano.

feld, Jr. & Co.,

re¬

one-year
governors
of
group were Alexander Mul¬
ligan of Brady, Baird & Garvin,
Paul Sheridan of Goodbody &
Co.,
and
Hugo Florio of Milton E.

1,

national

banks

in

United
and

States

sions. The

as¬

are

due

in

probably repaid later in

November from proceeds of the sale of
bonds and preferred stock
by
«i
subsidiary. The balance of the loans are to be paid as
they mature
from available funds.
*
* • • t
Of the parent company bank
loans, $4,000,000 represents a loan
Electric Co. and is due Nov.
3, 1950.
The GPU
bank loans
amounting to $3,950,000 are due serially in five

made by Associated

years,

beginning in 1951.




*

DislricI No. 13 of
NASD Eloets
The

were
$23,439,000,000,
$861,000,000, or nearly

following have been elected

members of the Board
and

District

District

No.

13

of Gover¬

Committee

of

the

of

National

Association of Securities Dealers,
Inc.:
Board of Governors-^Charles P.

Cooley, Jr., Cooley & Co., Hart¬
ford, Conn.; W. Fenton Johnston,
Smith, Barney & Co., New York.

less

than

the

at

the

amount

end of

1948.

26.50, in comparison with

was

same ratio in
June, and
December, 1948.
The banks held obligations of
the U. S. Government, direct and
guaranteed,
of
$38,332,000,000,

re¬

of
1949,

as,

deposits

in

27.03

which

Preston Delano

is

000,000,

of

more

the

banks

on

than

$81,000,of nearly

June
of

an

increase

this

and

year,

$3,352,000,000,

since

last

vestments
assets in

41.83%

of

$2,735,-

than llk%

or more

or

an

10%,

These

43.34%

were

of

in¬

total

November, compared to
in

June

and

New York.

since

increase

nearly

December.

District Committee—George LJ
Austin, G. L. Austin & Co., Hart¬
ford,
Conn.; Harry R. Amott,
Amott, Baker & Co., New York;
H. Warren Wilson, Union Securi¬
ties Corp., New York; William L.
Canady, W. L. Canady & Co., Inc.,

39.69%

Esiabrook to Admit
Scott and Leach

in

George

Scott

N.

and

Orin

T.

sions held in November amounted

nership in Estabrook & Co., mem¬

cember

to

bers

securities

change, on Jan. 1.
Both
been with the firm's New

York

office at 40

some

cent

loans, $10,530,000

Nov.

on

about the

national

last.

Included

deposit figures

deposits

were

is

re¬

ber

the

were

officers

on Jan. 19, 1949, at
Washington Hotel in

George
this city.

nors

than

more

000

$3,350,000,000

1

of

annual dinner
the

The percentage of loans and dis¬
counts to total assets in Novem¬

were

30,

was

installation

ported for June 30 but $380,000,-

4%

the

posses¬

sets

1949,

which

ac¬

An

planned at the Association's third

an
increase
$3,000,000,000 since June, but a
decrease of $265,000,000 since De¬

intangibles.

Of this amount, $8,700,000

elected two-

the

that

Net loans and discounts

000,000,

100.0

bank

were

year governors of the Association.

$1,105,000,000.

covered

4,988

tive

Nov.

38.5

—$366,198,543

—

Consolidated

Of the subsidiary notes and
one

Preston

The

$7,950,000

Capital and Surplus

& Robinson, and
Negri of William I. Rosen-

Elected

On November 1

call, and
$300,000,000 more than reported by
the 4,997 active banks as of Dec.
31, 1948.

Parent (Including AELEC)

Vanderhoef

Jack

Reiner & Co.

June

61.5

Hammill & Co.

Marks of Brickman, Landsberg & Co., William Mullenbach

freedom,

to add that the President

the head

the date of the previous

Total Subsidiaries

Assistant

the

Al

National Banks' Assets Exceeded $88 Billion

banks

13.5

Vice-President, Treasurer
Secretary, respec¬

son,

offending.

4,993

»-■

Governors.

Co., James Clare of Goodbody &
Co., and George Lang of Shear-

should

we

take note of the fact that

ported by the
42.6

of

Sergeant-at-Arms
organization were: Wally
Weil of Andrews, Posner & Roths¬
child, Nelson Goetz of Reich &

Harry S. Truman.

this, indeed to most of it,

must

we

And candor

and

amount

Percent

—$156,172,500

Ex¬

Financial

and

least for Americans, is as much, if not more, en¬
dangered by our own domestic policies and pro¬
grams as by any threat from abroad.

over

Amount

Long Term Debt-,

capital struc¬

Curb

Association.

&

of

Comptroller of Currency Delano also reveals increase in U. S.
Regarding the domestic subsidiaries, Mr. Tegen is hopeful of
bond holdings, which now constitute 43.34% of total assets.
retaining all remaining properties under the Holding Company
Act.
The two New Jersey
properties—Jersey Central Power &
The
total
assets
of
national showed a decrease of
$216,000,000;
Light and New Jersey Power & Light — have been linked with
banks on Nov. 1, 1949, amounted and
deposits of banks of $7,717,Metropolian Edison, and high tension transmission lines are now
to
more
than $88,000,000,000,
it 000.000
were
$771,000,000
more
being constructed to inter-connect Metropolitan Edison with its
has been announced by Comp¬ than in June.
Postal savings de¬
neighbor Pennsylvania Electric Company—the largest system com¬
troller of the
posits were nearly $4,000,000, and
Northern Pennsylvania Power is not inter-connected, and
pany.
certified and cashiers' checks were
Currency
retention as a separate "system" under the Act

be requested.
This program remains to be worked out with the
SEC, but the man¬
agement feels very rtrcngly that remaining properties are retain¬
able, with the possible exception of gas properties in New Jersey.

Clerks

tively, of the organization. Elected
Corresponding Secretary, Record¬
ing Secretary, Sergeant-at-Arms

;

may

New York

elected

ability to provide freely by his

take exception.

claims from the U. S. Government, although new

war

legislation will be necessary to obtain this.

the
Ex¬

Presi¬

duPont

($16

since

on

Curb

William Mirabella of Francis I.

In this

at

not

added

of the

Co.,

elected

of Joseph McManus &
Co., who has been named honor¬
ary Chairman of the Association's

the belief of free peoples in
foreign countries; and we must
safeguard at home the belief in our¬

to

not wish

cash

Electric

has

valued

been

Hannafin

,

million

&

Fischer, formerly Treasurer of the
organization, succeeds Daniel

strong and

a

has

change Floor

Truman

President

welfare.

own

To much of

so
much because of dollar licenses, but
requirements for new construction and the
recapitalization problems.
It is possible that Manila may sell some
$7.5 million senior securities in 1950,
Presumably this would be
used for new construction, unless some funds are remitted to GPU
to reduce the $10 million open account.
:

because

the New York

of

change,

strength is

selves and belief in freedom

goods having already been approved under the
But it is uncertain whether any income will be

payment for
regulations.

drawn

the

Anthony

floor

for human welfare."—President

its

off

heavy postwar
subsidies to the island economy.
Moreover, there has been heavy
buying of luxury items from the United States and to check this
trend the Philippine Central Bank recently imposed licensing require¬
ments on dollar payments.
Mr. Tegen believes that the regulations
now

were

August Fischer, order clerk for

Tucker,

"We have revived

changes in the Philippines, but earnings of that
increasing rapidly over the past two years.
is

they

and

efforts for his

been

States

when

of total deposits.

not lose faith in his

forecast

to

June

de¬

more

Co., Howard Schaal of
Clark, Dodge & Co., and William
Menagh of Laidlaw & Co., were

be earned in 1950, not including any income

Manila

total

Elect New Officers

themselves in many

outlook

of

present-day world
where man's personal
independence is cramped by
the complexities of his economic
existence, it is the
duty of government to see that each citizen does

Manila.

The

in

$5,984,000,000,

$156,000,000

were

N. Y. Garb Clerks

in

must

our

of

7.35%

were

7.43%

security

fend it with their lives.

bility that domestic subsidiaries might earn about $1.65.
Corporate
net income of GPU is expected to be $1.06 per share in 1949 and it
may

than

long as freedom remains a force for human
welfare, men will cherish it in their hearts and de¬

$1.88 of which about $1.43 was earned^ by the Pennsylvania
and New Jersey subsidiaries and 45 cents by Manila Electric. Monthly
earnings are continuing to gain over last year due to rate increases,
etc., and results for the calendar year may approximate $1.50 for
domestic subsidiaries and 50 cents for Ma'nila, it is estimated.
Con¬
tinuance of this upward trend is expected for 1950, with the possi¬

hoped that $1.20

we

profits $1,214,000,000 and
$335,000,000. Total capi¬

accounts

posits,

"As

were

is

tal

which

active faith in freedom.

part or all of the period, hence it is necessary to
adjustments to reduce the figures to a pro forma
For the 12 months ended Oct. 31, such pro forma earnings
for

various

make

and

that the real basis of

Current 12 month's earnings include income from the New York

subsidiaries

efforts

our

peace

give to weapons
defense may obscure the fact

of

and

Company

of

divided
reserves

competition with
social progress, but the atten¬

with the balance to be invested in Metropolitan Edison
New Jersey Power & Light Company.

Nov. 3, 1950,

banks on Nov. 1,
1949, was
$1,914,000,000,
including
nearly
$21,000,000
of
preferred
stock.
Surplus was $2,521,000,000, un¬

material goods in

our

times to be in

sale of new bonds and preferred

next three
bank loan

the

million

$4

a

through

The unimpaired capital stock of
the

have not spared us problems at
home. Not only do the
security
needs of our nation seem at

Electric Company debentures.
It is expected that the equity interest
in Staten Island Edison (from which the parent company has already
realized

$41,000,000 last December.

i

sharing of

generous

search

proceeds of about $58 million.
This and other funds were used
retire $60,588,000 holding company debts including Associated

net

Thursday, December 29, 1949

the past few years, we have restored to
many peo¬
ples, faith in themselves, faith in their freedom, faith
in the certain triumph of confidence over fear. Just
as
long as we continue to face
our
world responsibilities with
the
courage
and realism we
have already shown, we shall
deserve the right to hope—and
work—for lasting peace.

General Public Utilities
President

CHRONICLE

Yes, But

By OWEN ELY

Society

FINANCIAL

&

in

are

the

re¬

demand

of

individuals, partner¬
ships, and corporations of $46,416,000,000, which increased near¬
ly $2,000,000,000 since June, and
time deposits of individuals, part¬
nerships,
and
corporations
of

$18,936,000,000,
a
decrease
of
$73,000,000. Deposits of the U. S.
Government of $2,022^006,000 were
$574,000,000 more than in June;
deposits of States and political
subdivisions of $5,183,000,000

December

last

of

and*

States

Obligations
political subdivi¬

year.

$3,719,000,000, an increase of
$308,000,000 since June, and other
000,

an

Cash

with

held

$2,193,000,increase of $71,000,000.

of

were

$1,069,000,000,

Federal

Reserve

reserves

banks

of

$10,609,000,000 and balances with
other

banks

liabilities

for

borrowed

$170,000,000, com¬
pared to $14,000,000 in June and
money

were"

will

be

admitted

of the New York

to

part¬

Stock Ex¬

Wall Street for

have

time, Mr. Scott
Roger

H.

as Sales Manager.
Williams will retire

from the firm

on

Jan. 1.

of

$7,999,000,000, a
total of $19,677,000,000, decreased
nearly $700,000,000 since June.
Bills payable, rediscounts, and
other

Leach

Shanley Dead
F.

Sheppard Shanley, partner in
Manning, Shanley & Co., Newark,
N. J., died of a heart ailment at
the age of 38.

.

'

Volume

170

Number 4868

THE

COMMERCIAL

Sees Another Good Year for Builders

David

Myron L. Matthews, Vice-Pres¬
of

the

publishers

Daily
and

Inc.,

Dow

Service

Reports,

foresees

i

to the

has

the

than

industry
section

be¬

have

at

two

Myroa L. Matthews

he

years,"
writes

"To understand

this it is

only necessary to recall that the
building industry, like every
other, rode high, wide and hand¬
from

some,
and

more

the

end

of

the

particularly

war,

after

the

of construction

industry con¬
trols, with more business at its
doorstep,
regardless
of
prices,
than it could handle.

set of the year now

evident

that

At the out¬

year,

while

across to

cleared

The

for

some

done.

entirely

a

year

to

2

to

5%, either

of

are

15%

(in
where

from

depending

ago,

the type of build¬

upon

ing and how carefully the design
and layout for it has been han¬

of
does

there

has

been

also

going

deal

in

have

not

trially

otherwise, will have to

or

take it upon

time
cause

so

tential

faith that

now is the
Furthermore, be¬

build.

to

many

thousands of

investors

have

po¬

been

a

of overhead
level

of

and

the

already

on

down

through the subcontracting trades,

building industry will be working
peak capacity throughout the
new

year."

Coffin, Betz&Co.

half

of

1949,

an

questionmark

building

ominously black

hovered

industry

over

to

as

the

whether

its volume of activity and prices
would react

dustries,

along with other in¬

of which suffered
setbacks, and if &o, when

severe

some

For those whose

and how much.

memories

short, it should be

are

that

recalled

in

the

opening

D.

PHILADELPHIA, PA. — Harry
Brown, Jr., and Owen O. Free¬
will
become
partners
in

man

Coffin,

Street,
York

New

Co., 123 South
members of the
and
Philadelphia
&

Betz

Broad

Stock

been

Both

Exchanges, on Jan. 5.

have

with

associated

the

firm, Mr. Freeman as Manager of
the
municipal bond dept.
Mr.
Brown in the past was an officer
of Stroud &

Co., Inc.

building

Weekly Firm Changes

nowhere to the

same

extent

as

for

The

items.

other

savings
in
building prices have come about
largely

through

better manage¬
on the part of builders, im¬
proved techniques, the disappear¬
ance
of
shortages
for
various
construction materials and equip¬
ment

ment,

a more

realistic approach in

Exchange

following firm

changes:
Leo

Tyrrell will retire from

D.

partnership in Biddle, Whelen &
Co. Dec. 31.
Lawrie W. Burnham will with

draw

from

Burnham

&

Co.

Dec

profit margins, a willingness
on
the part of builders to "take
less" in order to keep their or¬

Henry Cartan and Gertrude Y
Rice will retire from limited part

ganizations together and going, an
improvement in labor production
at the site of construction, a sub¬

Jan.

for

prices
few of the items of building

contractors'
a

materials and equipment which

aggregate loom
builder's budget.
"The
been

1949

healthy

painful

to

the

in

large in the

readjustment

Davies

in

It
is probably
now
alert and acutely aware of

position in the general econ¬
omy of the country than at any
time since the early 30s, when this
its




over

investing public and the cancel¬
lation of $7,000,000 in subscrip¬
tions. He also tried the Haupt &
Co.

case

of

in substantial loss to the

Unterberg

was

attorney with

an

Utilitiesv Division

Public

the

of

the Commission's Washington of¬
fice.

Morris, limited part

in Hayden,

Stone & Co., wil

the

from

retire

firm

on

John H. Kaplan will
H.

on

Hentz

&

Co.

Lynch Offer
Four Scholarships

31.

Sydney P. Bradshaw, member
of the Exchange, and Gordon A.
Hardwick will retire from

Howard
from

Mont

Scott & Co. Dec. 31.
E.

Duryea

retire

will

scholarships to be given
each year to the children of its
employees,. Winthrop H. Smith,
managing partner pf the .broker¬
age firm announced at the annual
dinner of the firm last night.
Mr. Smith explained that one

scholarship
will
be
granted each year in the Pacific
Coast, mid-Western, Southern and
four-year

All

areas.

children

of

employees will be eligible to com¬

scholarships which
on the advice of
educators appointed

will be granted
of

board

V.

The

first

scholarships

will

be

given for the next school year be¬

G.

considered

will be
by the Exchange De¬

cember 29.-;

e ■/

Jr.

vK< fv

1

:•»,

will

play

an

of

choice

of

the

by

of the

Prime

Einzig

is

Minister

bound

be

to

by the dollar position

And the choice of

prospects.

the next Parliament and Govern¬
ment by

the electorate is bound to

be influenced by the same factor.
For this reason,

political prophets
now
busy learning all they
about the dollar gap and the

are

is
of

likely to respond to the appeal
Government and Opposition,

the
the

they are watching eagerly
monthly trade returns and
factors

that

liable

are

to

the

the

effect of

the

gold reserve.

on

quarterly figure for the end
of September showed a recovery
of some $80,000,000 from the low¬
point reached on the eve of
the devaluation, and there have

est

official hints that

since

the

beginning of October there was a
further net influx of gold.
We
shall know more at the beginning
of

January

the

reserve

when the change in
during the last quar¬

published. But
it would be idle to place too much
reliance on these quarterly fig¬
which

ures

can

Government

influenced by

be

policy

over

can
a

be realized in

rela¬

a

Dollar assets

tively short period.

order to make

better showing, or

Marshall aid

accountancy can be adjusted to
ensure that certain receipts should

There are,

limits to the extent to
the gold returns can be

The

reason

why the gold figures

have assumed such importance

in
politics can be
traced back to the experience of

charge of sales for Knickerbocker

1931,

Inc., 20 Exchange Place,
New York City, principal under¬

standard

Knickerbocker

domestic

when

panic

crisis

over

gold

the

resulted

in

Mr.

Pettit

has

been

a

Socialists
is

well

representative for
Knickerbocker Shares, Inc., in the

towards

eastern

are

territory since 1945.

the

transfer of millions of votes from

to

Conservatives.
#

Fund.

during the second
be in an upward
direction, quite possibly Mr. Attlee may wait till the last minute
the

and

election

would

not

be

held until July, after the publica¬
tion of the quarterly gold figure.

Needless

to
say,
the gold re¬
is not the only factor liable

serve

to influence the choice of the date
of the general election. Mr. Attlee

and

his

see

if

advisors
Mr.

waiting

are

Churchill

responsible

Tory

to

other

or

will

leaders

make the mistake of

pronouncing
against the policy of
full employment, food subsidies
and social security measures.
In
particular they are looking out
themselves

for any word which could be pre¬
sented to the country as indicat¬

ing the

Conservative

tention

of

to

ment

Party's in¬
unemploy¬

allowing
increase

considerably.
opportunity
is provided by Conservative lead¬

The moment such

an

Mr. Attlee is certain to decide

ers

upon

immediate

an

irrespective

dissolution,

the

of

position

and

prospects of the gold reserve.
the

absence

of

the

date

the

of

such

some

In

event,

will

election

be

determined by the view taken by
on the
prospects

the Government
of

rise

a

ably

fall

or

Such

serve.

without

in

the

gold

situation is

a

precedent,

re¬

prob¬

at

any

rate in Britain.

ter of 1949 will be

British

The

the

of

should

The

been

during

reserve

reserve

quarter

the

influenced
and

Paul

Dr.

election

date

gold

quarter

1950, then the
election is likely to be postponed
till June.
Indeed, if the tendency

possibly d e
cisive'part.
The

the

first

"cooked."

Pettit,

of

on

disposal,
that
it
possible for the Treas¬
to register a further increase

ury

im p o r t a n t,.;,

which

leaders,

remembered

This

by Socialist

and
goes
a
long way
explaining why Ministers

doing their best to underrate

The view taken by the Govern¬
ment on gold prospects need not

necessarily be shared by the
jority of the electorate.
For
thing, the public has
inside

information.

ma¬
one

access

no

to

If Mr. Attlee

should decide in favour of

a

Feb¬

election on the ground that
improvement in the gold posi¬
tion during the last quarter of
1949
is not likely to be main¬
tained in 1950,
the public may
ruary

the

vote

under

the

influence

of

the

reassuring gold figure in January.
One thing is certain.
lic

will

about the

from

the

learn

not

the

The pub¬
full

truth

gravity of the situation

official

quarters until after

general election.

exhortations

to

work

Meanwhile
harder

are

offset

by optimistic pronounce¬
ments, and anyone who tells the
full

truth

is

denounced

by the
aiming at discred¬
iting the British economic effort.
Government

as

the

Smith, Barney Co. Partner
Smith, Barney & Co., 14 Wall
Street, New York City, members

gravity of the economic situa¬
tion.
Were they to admit that de¬
valuation appears to have failed

Minneapolis Assoc. Add
(Special

to set into motion

adequate influ¬
ences
making for the closing of
the dollar gap, it would be politi¬
cal suicide.
For a further sharp

to

The

Financial

Chronicle)

MINNEAPOLIS. MINN. —Min¬

decline of the

will

admit

partnership

Nelson
on

Schaenen

to

Jan. 1.

(Special

DES
W.

to

The

Financial

MOINES,

Brown

has

Chronicle)

IOWA—Charles

become

with T. C. Henderson &

pire Building.

affiliated

Co., Em¬

neapolis
Associates,
Inc.,
Rand
Tower, have added to their staff
Lingell M. Aus, Lionel O. Sirke-

1950 conjures up

of the New York Stock Exchange,

Joins T. C. Henderson Co.

Scherer,

dol-

position

a r

Jr., has been
appointed Vice - President in

writer

appear,

ar¬

March.
the other

or

would be

1

V.-P. of Knickerbocker
D.

February

losses,
be

hand, from the information at the

however,

K. D. Petlil, Jr.,

Transfer of the Exchange mem¬

bership of Russell G. D'Oench to

it

fall into this quarter.

the firm of Starkweather &

Albert

for

would

that

would

substantial

election

Should

opinion

for April

admit

ranged

devaluation

college

the

the

ret";,

available about

Lynch, Pierce, Fenner &
is establishing four $2,000

for

to

then

during the first half of 1950.
Very little actual information is

Dec. 31

retire from

Dec.

have

influence the British gold reserve

Merrill

pete

the

of

Government's

various

Eastern

be

gold figure

that'.';

public. As a result of the Haupt can
case, the Commission reversed an chances
of its reduction
in the
earlier opinion and handed down course of the next six months or
its opinion which is the law today.
so.
In order to be able to foretell
Before joining the Enforcement when Parliament is
likely to be
Division of the Commission, Mr.
dissolved, and how the country

wholesale

Richard L.
ner

Meija

&

1.

perhaps
members of the Co, Dec. 31.
though

industry.
more

nership

gomery,

has

of

Shares,

delivered

the

among

which resulted in the
$3,000,000 to the

case,

can

gold fig¬
ure for January will make a satis¬
factory showing. Should the Gov¬
the

;;

There

Britain's

'

Mr. Unter¬
other mat¬

Commission,

berg handled,

Karl

and

the

*"

The New York Stock Exchange
has announced the

31.

price of con¬
lumber, and
miscellaneous small adjustments in

'• 4

,

While at the Securities and Ex¬

pany

both

if necessary.

little doubt that the

be

ernment

..

be

election

spects the de-

Untcrberg

ginning September, 1950.

tempo with the times for overhead

stantial drop in the
struction grades of

rrm+ters.

return

■ -

all the necessary arrangements to
be able to have an early general

velopment ;of V

David

broker-dealer

change

doubt

in

se¬

in

can

no

and

curities

for

its ;

of

And

there

spe¬

in

The

—

Britain

its

of

result.

by the firm.

New York Stock

But

cialize

a

measurably
for
food,
clothing,
automobiles, ' radios
and
tele¬
visions, etc.
Prices dropped for

too.

will

in

in

and

.

respect

Where

City,

Beane

To Admit Two Partners

months of this year prices dropped

construction,

respect
date

ay,

York

New

he

w

Merrill

material

suppliers and manufac¬
turers. For a while, during the first

d

the

conclusion,

de-

profits from the

builder

this

at

on

watering of warborn conceptions

and

Unterberg, '32
r o a

ENGLAND

outlook

tion—both

resulted

does

It

at

has

Un¬

terberg

in January, but looks for reversal

reserve

is obscured by the uncer¬
tainty regarding the general elec¬

the

of

not

down from

Therefore, the investors in plant
or structure, commercially, indus¬

quality and quantity of materials
and equipment going into it.
apace

joining

B

gold

1950

building in¬
the housing

mass-produced products.

arrived

this

LONDON,
economic

is

He

personally held stock of
Park & Tilford which, upon fail¬
ure of a rumored
"whiskey divi¬
dend" to materialize as expected,

or

up

The

it,

of from

range

Every structure is built-to-order.

dled, as well as the writing of the
specifications governing the kind,

"While

to

prac¬

lars

narrow

very

section

Prices

10%

more)

cases

were

private
tice.

in

when April figure is reported.

the

its

been

1949.
price

or

further

be

not

increase

1950,

3,

return

EINZIG

Pointing out Britain's dollar position will play important part
forthcoming Parliamentary election, Dr. Einzig foresees
Labor Government leaders aiming to have election take
place
when report on gold reserve will show increase.
Foresees

involving the sale by
D. A. Schulte of millions of dol¬

that

down from

now

industry's

than in either 1948

outside

justified.

The

will

standard

they

to

PAUL

in

and

Exchange
Commission's New York Regional
Office,
re¬
signed
h i s
post effective
Jan.

19

Gap and British Election
By

En¬

fluctuations in 1950 except within

dustry,

were

are

There

and

prices

the house-

money

levels.

customers

may

Senior

ters, the Playboy Motor Car Com¬

decks

1950.

current

its

adequately

customers will get more for their

what

convince

and.

the public, it

has witnessed

"1949

cleaning.

price-tags.

has

of the
housing,

operational techniques.

in store, the
industry would
have to deflate its balloon some¬

now

to

truly represent the world's most
phenomenal example of achieve¬
ment in the way of mass produc¬
tion
prices under custom - built

year

good

a

analyzed

was

closing it

was

This

an

completing its most
initiates little.
It

gotten

sail¬

for

outside

devoted

were

are

clear

least

is

basis, if the truth of the matter

looking ahead
ing

This

performs only upon order.
Oper¬
ating as it does upon a standby

'read¬

justment'

it

now

prolific

completed
their

which,

of

which is

them,

who

disjoint-

more

has.

it

(2651)

Dollar

Attorney of the United

Securities

States

firm

builders

end

suffered

not

ments

re-

ntation

hind

to

industry's soundness that it

1949

e

year

spectacular

over a period of nearly
it is adequate testimony

20 years,

builders.

post-war

to

recoveries

ahead

"With

20s.
Alternately experienc¬
ing periods of extreme depression
modest

Unterberg,

forcement

late

from

CHRONICLE

Unterberg to

David

great industry first felt the pangs
of the economic collapse of the

and

good

a

year

for

Service,

the

of

Building
sailing

clear

o r

Dow

FINANCIAL

Join N. Y. Law Firm

Myron L. Matthews of Dow Service, Inc., holding 1949 read¬
justment has been healthy, says decks are now clear for good
year, with prices from 10% to 15% below postwar peak.
ident

&

land, Guy F. Blichfeldt, Miles A.

gold reserve during
the prospects of
reduced rations and of unemploy¬
ment
through cuts in imported
raw

materials.

Fears of such de¬

velopments might make the his¬
tory of

1931

repeat itself.

It is in order to reduce that risk

that the Prime Minister has made

Bowler, Earl W. Cravens, Walter
H.

Diers, Richard M. Engebretsen,/

George W. Fried, Viola E. Hamil¬
ton.

Robert W. Incerra, Victor E.

Kremer, William A. Lawin,
F.

Olson, and Henry W. Scott;

THE

(2652)

20

COMMERCIAL

&

FINANCIAL

CHRONICLE

degree of vulnerability to depres¬
sion or to other adverse develop-?
I

ments.'

which

of

Some

ical

in

1936."I

mentioned

before

has

but

the

at

knocked

transportation

the

the situation in that respect is en¬

dividend arrears on its only preferred stock
tirely different. The lessened vul¬
issue and the latter on its first preferred stock, virtually all of which
nerability is also indicated by the
is owned by Baltimore & Ohio.
«
*
high operating ratios with which
Analysts who have followed these situations closely are of the
the railroads can now earn fixed
opinion that hopes for any stock recapitalization in either instance
charges.
Operating ratios can be
are premature.
Missouri-Kansas-Texas is in the process of 'work¬
higher than they ever were and
ing out a plan to eliminate the interest arrears on the Adjustment
Bonds.
It seems fairly certain that nothing will even be started fixed charges still be earned. Most
railroad companies, on the basis
along the lines of providing for the back preferred dividends at least
of
1948 figures,
can earn
fixed
until the bond plan is entirely out of the way.
Moreover, with the
purchase fund that will be set up to retire the securities being given charges with operating ratios
has large

former

Talking

down.
In September, 1946,
transportation ratio was 47% of
gross; in 1947, 45%,,, of gross; in
f948, 38%; this year. 30% of gross;
and in October, 23xk%.
In three
years' time,
the ratio has de¬

ratio of fixed charges to mainte¬ creased about 18 cents on
every
Generally speaking the railroad market in the past week or so
nance.
In 1936 fixed charges were dollar and the
company does $30
Jhas been backing and filling in a rather narrow range.
Individual so
large in relation to mainte¬ to $35 million worth of business
issues, however, have displayed independent and sporadic strength,
nance
that a big cut in mainte¬ annually.
You can see what will
mainly on the basis of rumors rather than any specific developments.
nance did
not save much money happen to net income when there
There have been persistent rumors that stock recapitalization plans
in relation to fixed charges. Today are
no
abnormal
expenses
for
for Missouri-Kansas-Texas and Western Maryland were imminent.
The

prised and often
point of buying.

same

ratio

how vulnerable tne railroads were

Rail Rumor Market Active

condition

time

h'erer just

appear

maintenance to improve phys¬

on

fully realized un¬
til early this year, when I pre¬
pared tne statistics that appeared
in my recent railroad bond article,
never

Thursday, December 29, 1949

maintenance.

(

•

;

:

„

-

Maintenance Maintained

;

speaker

,

holders of.the Adjustment 5s for their back interest, it

will be quite

around

90%.

feasible nerability

This lessened

vul¬

this

talk

it

and

disjointed

so

iwith

as

be

may

I hope

little

a

will bear
something
jspecial that I want you to think
about.
It is important to realize
in

me

I

connection

that

you

recall

with

1949

earnings
expenditures
almost at the 1948 level,

maintenance

held

up

indicated in Sep¬
difficult to find sufficient earning power to work opt a
despite lower gross,1 and the ratio
tember.
September traffic was of maintenance to
stock recapitalization.
:r
7 ^ , V ;* r
gross increased.
Be¬ I thought that was a little out of
Western Maryland has also had a bond plan, but this has just down 25%, which is a lot.
tween 1929 and 1932 railroad traf¬
recently been declared operative.
This plan was for; the purpose
line so I make a check the other
of extending, on a voluntary basis, the maturity of the 1st 4s, 1952. fic went down 50%, much more
day air the way back to 1918. Not
The details of this plan were discussed in this column some weeks than between 1937 and 1938 and in
one
year since 1918 has the
between 1920 and 1921.
Twenty- maintenance ratio ever
ago.
The bonds to which the exchange offer was made are out¬
gone up
five per cent is half of what hap¬
standing in the amount of $44,177,000.
Of these some $20,000,000
in a year of decreased gross. That
had been deposited on Dec. 20 when the plan was declared opera¬ pened between 1929 and 1932; yet increase in
maintenance, or rather
tive.
The exchange offer has been left open until Jan. 12, 1950 and in September Glass I Railroads that
steady maintenance in the
earned
fixed
charges close to face of decreased
presumably additional deposits will be made in the interim.
It
gross,- took a
three times. This decrease in'vul¬
seems almost certain, however, that the company will be left with
piece out of 1949 earnings, but
not
reflected
in will
a sizable 1952 maturity problem.
Until this has been finally solved nerability * is
probably not carry over into
it is difficult to see how a stock recapitalization plan can be worked prices yet because so many of us 1950.
still
tend to emphasize adverse
out.
•
'
-;.
I
Another factor in 1949 was that
Illinois Central common also reacted bullishly to rumors, which factors, but we are on the thresh¬
in the face of a decrease in vol¬
rumors also appear to be ill-founded.
No dividends have been paid old of a changed viewpoint. Al¬
ume, transportation ratio held just
on Illinois Central common since: 1931
and no dividends were paid most all of the adverse- factors
about even with 1948.
Since it is
on the preferred from 1932 to 1947, inclusive.
When dividends were have been thrown into the rail¬
about the same as last year with
resumed on the senior equity last year it was generally assumed road
picture.
October earnings
was

any group gives
a
opportunity to air pet

I

have

now

such

an

opportunity.

Most people think of
markets as being two kinds, bear
and bull, but I think there are

three kinds, bear, adjustment and
bull.

A study of

years

makes

the last 30

40

or

good case for this
1 t.iink that we have been

theory.

a

in

an
adjustment market follow¬
ing the bear market' of 1946 and

will ultimately wind up in anpther bull market.
I mention it
at this time because* after three

four years of adjustment mar¬
of ups and downs, we find

Or

I prepared rather hurriedly for

the

to

to

an

theories and

"

I

pleased

kets

ourselves

in a market quite-sim¬
ilar to the markets of 1938-41 and

1932-35. We emerged from both of

these on the up side. Psychologi¬
cally the theory that' we inay' be
coming out of an adjustment mar¬
ket

has

serves

merit

and, I

thought/

some

think, de¬
;

,

,

.

| Another idea thaf
interest

some

fear of.

liave

may

has to .do with our

depression." The" possi¬

a

bility of depression has been
in

permost

had~a

not

minds

our

years.: Since

the

bear

have

we

market

up¬

three

for

teens

a'de¬

or

pression that was not immediately
preceded by an excess of specula¬
tion in-the stock market. .1921
followed

the

of

excess

■

1919.

•

1929-32 followed the financial

ex¬

,

distributions

common

time.

However,

dividends

this

and

would

preferred
has

also

be

stockholders

delayed

instituted

within

instituted

suit

short

a

for-

back

action

on " the
common. > Reports
last week that regardless of the
preferred stockholders'*, suit, directors were going to declare a
year-end common dividend of $3.00 a 'share.
were

current

Illinois

in

financial quarters

Central

has also had ,a bond plan, which has been dis¬
cussed in detail in earlier columns and which ;has
recently been
-declared operative.
Out of some $52 million of bonds that had been
offered an extended lien, it is reported that

$25,200,000

will be bad but everyone realizes
There will be a possible cut

that.

in the C. & O. dividend but I don't

I mentioned as one of the favor¬
able

factors

ened

railroad

that

have

strength¬

bonds the

inflation

of every item in-the balance sheet
and income account, except debt,

accepted. stock and fixed
charges.
These
At the same time that that announcement was made the
plan was changes have not
yet been appre¬
extended to cover an additional issue—the
$8,736,000 of Collateral ciated.
Even less appreciated is
4s, 1953. Even if only a nominal amount of this bond is deposited,
the
fact -that inflation has in¬
it is obvious.that the question of the
company's 1951-1955 matur¬ creased the
earnings of some rail¬
ities may no longer be considered a serious one.
Dividends should road
companies although decreas¬
be resumed on the common early next
year.
r
ing the earnings of others. With¬
The final stock notably affected
by recent rumors has been the out the
wage and frieght rate in¬
preferred stock of Chicago, Milwaukee, St. Paul & Pacific.
The creases of
the past three or four
stock is not cumulative but unless the full
$5.00 dividend has been
years,
Kansas
City- Southern
paid in each of the three succeeding years, holders of the
preferred would not be earning $17 lk this
have control of the company.
So far this has been an academic
year;
As a low cost operation
question because of the voting trust.
The voting trust expires next
this road was a net beneficiary of
year.
Unless payments aggregating $7.00 a share are made by next
inflation and also of its location in
Dec.
control, when it passes from the voting trustees, will be
the South West.
Had wages and
vested in the preferred rather than the common
stock.
To forestall
rates remained as they were in
this it is possible that a substantial dividend
may be paid on the
1945, Kansas City might today be
preferred stock within the next 12 months.
It seems hardly likely,
however, that such a payment will be forthcoming over the near- earning only about $10 per share.
There is one further reason why
term as has been rumored.
inflation is important and that is
its

Continued

from

page

probable

I

permanence.

do

not

3

as

carried

be

When

down

earnings

to

income.

net

figures

for

the

next six months come

in

debt

a

Gas

finance

to

&

Electric

very great increase

its

expansion,

while Southern Pacific effected

a

large decrease in debt with just
as much growth; when
you

about

consider that Pacific Gas & Elec¬
tric has paid out a large part of
its earnings in dividends, while

Southern Pacific has saved about
$300 million in ten years; when
you make a comparison of cover¬
age for fixed charges
(allowing
for

Southern

Pacific's

non-oper¬

ating income of $10 million in all
three

years

sence

of

covered

and

the

ab¬

non-operating income in

Pacific Gas & Electric), you may
wonder why Pacific Gas'& Elec¬
tric 2%s are worth over 100 and
Southern

Pacific

2%s

are

worth

only 82.
The ratio changes that have
in

curred

other

railroad

interesting

bonds

oc¬

have

implications.

Using Southern Pacific again,
fixed charges last year were about
3%% of gross.
Now when fixed

charges

are

such

a

low percentage

of gross, there is very little
prac¬

tical

difference

between




and senior bonds.

ficiency of operation.

In the past
two years they have come to real¬
ize that the beneficiary of infla¬

the prices and yields of Union
Pacific debentures and mortgage
bonds, both selling on the-same

Kansas

yield basis.

the

of

a

It is hard to conceive

company's being able to

earn

the top part of 3xk% and not the
bottom
part;
furthermore,
you
will

probably never solve
nancial problem, should one

a

fi¬

occur

for Southern

Pacific,.by reducing
debt, as in the past. You will no
longer be able to solve a problem
by reducing fixed charges any
further because they have gotten
too

small.

tinkering

Nothing is solved by
with
3Vz%
of gross.

When fixed charges

tion

is

search

lead

to

attitude

a

completely differ¬

on

the

part

of

Government and in fact this
now

be

our

may

taking place.

One factor that is present
today

junior in the debt picture is the lessened

for

is

one

of

operations in the

Pacific, formerly one of our
higher cost operations and now
becoming one of our lower cost
In this case Diesel

ones.

locomotives

electric

large factor. An
today can do
tremendous things.
The manage¬

job

are

a

management

that

wtih

moved
Western

has

done

Kansas

into

the

sometime

such

a

good

City Southern
Chicago Great
back.

Among

other

things, the new group com¬
pletely dieselized the road. Trans¬
portation ratio dropped from 45%
to under 30%

in three years.

The

railroad is spending
money freely

is

There

in hundreds of

"
ore

point

more

I

to mention in connec¬

possible

a

depression.

With railroads' fixed charges $400

million, about 4V£%" of this year's
gross of $9 billion, we are not go¬

ing to have again what we have
had for 100 years in this country,
every

panic

i.

After

war.

a

it is always

for railroads

sary

capital

to

neces¬

make

expenditures.

large

This

was

the Government let the rail¬

cause

roads

true

down

run

and

it

again this time.

has

been

Large ex¬
penditures for locomotives, cars of
all kinds, signals, tracks, and so
V

forth have been necessary. All of
these things cost a lot of money,
and the railroads have been cry¬

ing poverty in part because of this
outlay of funds. One reason why
they have been able to spend as
much

they have is that in the
last ten years, retained net income
'was $3 billion, which is large in
as

relation

to

$8

billion

worth

of money, and

of

it is true

today. Santa Fe paid $16
in

the last two years

$48.

per

share

and earned

Kansas City Southern in the

last

two

earned

years

$38,

gave

the stockholders $5, and kept $33.
Seaboard
earned
$19
and
the

stockholder

received

$1.

or a depression. In the '30's
early '40's it was easy to solve
a
railroad financial problem by
putting the railroad in bankruptcy
and then cutting debt and fixed
charges. :
In 1936 Seaboard had,
fixed charges of 24% of its reve¬
nues.
But in 1948 fixed charges

But

there

will

be

larger divi¬

tion

Earnings

we

are

time

in

in

Prospect

important fact is that

now

faced

about

a

for

year

the

first

with

good

earnings.
Comparisons are very
important. Unfortunately, many
people do not understand earnings
absolutely,
but
only
compara¬
tively. Increases in earnings tend
to

make

pany

people examine

and its stock.

a

com¬

Many people

do not realize how substantial

earnings

capacity

some

of

an

these

carriers have today and will have

You

revenues.

financial

no

can

problem

reorganiza¬
wiping out of oebt and

and

I think that in the future

charges.

will
railroad
resulting for

something entirely different
happen in the event of
♦financial

problem

a

instance from-further inflation of

accompanied

not

wages

by

rate

increases, or in the event of a de¬
pression or other adverse factors.
The Government will step in and,
in

one

the

way

or

railroads

another, will give
either by

money,

purchase

control,

subsidy.
If
I think that a

or

that should happen,

large segment of the debt, perhaps

90%, whether income or fixed in¬
bonds,
first mortgage or.

terest

debenture, will probably
off

100.

at

Bankruptcy

longer solve

a

be paid
will no.

financial problem

because debt and charges are now
so

small in relation to revenues.
The Best Buys

People

always

what the best
at

Another

of

that

see

would be solved by a

as

dends,

Higher

1.6%

were

the necessity for spending dimin¬

ishes,

of railroad bank¬
time there is a

and

true after the first World War be¬

the tremendous change in South¬
ern

V

waves

improved economy in
For instance, there is

operation.

ment

ent

Southern

cost

operation.

ratio, etc. We have seen increas¬
ingly in the last year or two this

gross, they could be cut to 5% and
a
considerable
improvement in

well

City

'

country with smaller than aver¬
age ratio
factors, transportation

alert

earnings effected, but that is no
longer possible. This change may

low-cost

lowest

20% of

were

the

'

*

ruptcies

amounts

with them is to increase ef¬

cope

;

inflated

been

namely,

been

imagine that railroad wages debt. When
money is going out at
freight rates will go down. a fast
clip, management does not
Certainly there is no indication of feel
too liberal as far as dividend
jsuch change now. Management policy goes. This was, for instance,
'more and more has begun to real¬
true in 1921, 1922, and 1923 when
ize that the changes are
largely the railroads were
spending large
As time passes,
permanent and that the way to

shall probably see current dif¬
ferences diminish.
There is good
evidence that this will happen in
we

had

of the increase in gross has
Carried down to net.

Railroad Securities Outlook
sider that Pacific

collapse of security values which
cases.

out, we are
going to be surprised at how much

and

has needed

1938-39

the
excessively high
prices of 1937.- 1946 was not

risen, it follows should like
almost automatically that with an
tion with
anticipated for 1950, a good part
of the increase in gross is going to

•

followed by a depression but by a

tenance ratio has

increase in volume of business

much else bad ahead.

see

decreased volume and since main¬

'20's.

followed
stock

.

that

the 'late

of

cesses

a

want

to

know

buy is.
If you are
a market, prob¬

low level of

ably 1he best buy is something
selling at a very low price which
does not have much merit.
But
the stocks I
like that do have
merit
include
Santa Fe.
which
earned

$28 in
nine

$15

in

1946.

$20

in

1947,

1948, and $12 in the first,
months
of
this
year,
as

against $17 last year; Illinois Cen¬
tral, which earned $5 in 1946, $10*

1948, and probably
in 1949; Rock Island,,

in 1947, $15 in

$10

or

$11

which earned about $11 last year
and

nine

which

earned

months

of

$7

in the first

this

year,

as

against $8 last year; Denver & Rio
higher
ex¬ Grande, which through bookkeep¬
amine and when they examine ing
earned
$16 last year and
the finances of some of our rail¬ which, without much bookkeep¬
next

year.

roads

they

"when
earnings, they
But

are

they
will

going to be

see

sur¬

ing, will earn about $7 this year

Volume 170

Number 4868

THE

but which could earn much more
next -year;. (Great Northern, which
earned between $7 and $9

last

three

years, and

in the

will

earn

about $6.50 this

year

iron

completely
month ago; Kan¬

because the

stopped about

a

City Southern which, on a
system basis, earned $21 last year
and $12 or $13 the year before
sas

and which will

earn

about $17.50

tioned

as

one

the

of

rail

i
I

banks rise by $94
1

tual

according to a
report just is¬
sued

Si

ation
tual

•

^

As for bonds, there is the list in

my

bond

recent

memorandum

(mostly, rated A and Baa), eligible
for institutional accounts.
If you
want

Associ¬
of

Mu¬

Savings

Banks, and
President,

earn

.

Kingman,

tional

bination of especially adverse fac¬
tors. : There are others but I carinot mention every one.

by Henry

President, Na¬

com¬

a

Henry

S.

Kinsman

lis.

As in every

month

;;

i

Composite opinion is optimistic, with some reservations for
possible adverse effects of new domestic legislation and world
politics.

million.

At the close of November regu¬

lar

deposits
were
almost
5%
higher than at the close of No¬
vember, 1948, while other depos¬
its were up nearly 14%. Over the
Same period the number of regu¬
lar
accounts rose
1% and the

A composite opinion of purchas¬
ployment, however, is generally
ing agents who comprise the Na¬ reported on a more selective basis.
tional Association of Purchasing

Agents'

Survey Com¬
mittee, whose
Chairman

!

During

r

is

C.

t

Di¬

Specific Commodity Changes

Markets continue the show of
strength reported in November.

Except for steel prices, however,
they show no. marked up or down
trend.

On the up side:
Cornstarch, dex¬
trine, grains, eggs, dried fruit,
peating Arms beef, coffee, fuel oil, leather, high
Corporation, grade lumber, mica, rubber, steel,

chases,

Win¬

chester Re¬

Division

Olin

•.

f

textiles.

Indus¬

Down

o

tries,' Inc., bags,

Alcohol,

were:

paper

iron, castings, cellulose
N ew Haven, acetate molding powders,
enamel,
Conn., finds poultry, pork, paint, wastepapefj*
as
the
year salt cake, tallow, tin, copper, wire^

November

ends: Business

gray

In tight supply;

conditions still

During the first 11
savings banks

strike

added $785 million to their mort¬

ide.

feeling of op¬
Recovery from the major
is
progressing

timism.

Aluminum, coal,
steel, wax, zinc ox¬

copper scrap,

reflect general

Robert C. Swanton

lion and of U. S. governments by
months, of 1949 the

e

rector of Pur¬

flecting the continued gains this
year, in contrast to the lag during
the third quarter of 1948, the in¬
crease in regular deposits of $646
million during the first 11 months
of the year has been 50% greater
in 1949 than in 1948.

b

o

Swanton,

number of other accounts 4%. Re¬

begin¬ $113 million.

ning with November, 1948, except
February, 1949, the increase ex¬

Business

R

the; savings
banks increased their holdings of
Farmers
and
mortgage loans by $94 million,
Mechanics while decreasing their holdings of
Savings Bank corporate and municipal securities
of Minneapo¬
by $11 million, of cash by $24 mil¬

setbacks

rapidly than originally esti¬
gage portfolio, which was 23% mated, and production, usually off
at this season, is holding up well.
more than in the comparable pe¬
Order
books, they report, are
riod of 1948 and 8% greater than
firm and of slightly longer range
for the full year 1948. Over the than a month
ago. A strong trend
f Although
special purpose and
first 11 months holdings of cor¬ toward price stabilization (steel
club accounts dropped sharply as
and municipal securities excepted) is reported. Inventories
a
result of annual payments to porate
are down, but there is some in¬
depositors
of
$ 176
million
in rose $215 million in 1949 and $425
dication of an increase. Employ¬
Christmas Club checks, not less million in
1948, whereas holdings ment is good for this season of
than $45,006,000 of this amount
of U. S. governments fell $101 mil¬ the year but buying policy is still
was redeposited in regular savings
lion in 1949 and $442 million in cautious.
accounts. Total deposits now ag¬

speculative bonds that
ceeded that for the comparable
might have a bigger price lift, the
month the year before. The rise
logical place to go is to the in¬
reflects both a gain in amounts
come-bond
field.
The
income
deposited and a drop in sums
bonds have recovered relatively
withdrawn.
*
more

more

Canada

Reports from

indicate

Canada

continuing high level of busi¬
ness in
December, about the same
a

in

as

the

United

States.

Dominion has had

more

Inventories

creases.

The

price in¬
down.

are

„

little
1947

sold

since

ever

price

decline.

100

at

their

three

1946

and

that

Bonds
ago

years

are

21

Next Quarter

leaders, representing earnings of
$7 in 1946, $9 in 1947, $12 in 1948
and about $9 this year; Texas &
Pacific with $11 to $15 in the last
three years and about $9 to $10
this year despite a loss of oil traf¬
fic; J Southern Railway, which
earned $5 in 1946, $7 in 1947, and
$5 ta $6 in 1949, despite

(2653)

Henry S. Kingman, President of National Association of Mutual
Savings Banks, estimates during November mutual savings
banks gained $82 million in deposits^ compared with gain of
$55 million in November of previous year. Mortgage loans of

1

stock

$12.50 in 1948 and which will

CHRONICLE

Buying Agents Expect Good Business in

Regular deposits of the 531 mu¬
savings banks of the nation
people don't like, but which will gained $82 million during Novem¬
sooner
or. later
do
better
and
ber, 1949, as compared with a $55
which earned $6 in 1947, $11 in
million gain
1948 and will earn $8 this
year;
for the same
Southern Pacific, which I men¬
month in 1948,
in 1949; Seaboard Air-Line, which

FINANCIAL

&

Reports Acceleration in Savings Deposits Gains

movement

ore

COMMERCIAL

selling in the 50's and 60's.
The
ones
I
like
include
Seaboard,
Denver, Frisco, Gulf Mobile &
Ohio, Great Western, and Erie.
Speaking of Great Western, the
monthly interest charge on Great
Western incomes is $10,000 or gregate $19,065 million.

Employment trend is much lower
than in the States. Buying policy
is

the

same
as
in the United
Canadian industrialists are
troubled over the decline of ex¬

States.

-

$125^000

In

year.

a.

Great "Western

raised

The

1948.

the

main¬

tenance

charges from $400,000 to
$800,000.
Any company that can
raise maintenance charges $400,000 in one month has pretty good
income bonds when they take
only $10,000 a month to service. :i
-Before

I

close

I

would

like

A

I

feel quite
is going to

the

sure

estimate

to

six

first

reservations

By JOHN BUTTON

for

"Think and Speak Sparingly of
and Your Problems"

Yourself

OTHERS SOLVE THE DIFFICULTIES WHICH THEY ARE

an

Except for the advance in steel
prices late in the month, the De¬
cember

price trend was dominated
tendency to level off and

FACING.

by a
stabilize.

80% reported no move¬

ment in their

principal purchased
While

commodities.

Purchasing

Agents realize the steel increase
will spread into the cost of many
fabricated items, competition is

expected to hold the over-all ef¬
fect to a minimum. The action in
steel is not expected to become a
starting point for an inflationary
price spiral.

ments

have

increased

permitted

deliveries of associated goods and

inventories

some

been

hay#

moderately.

creased

airlines get

more

in dollars for

moving 6% of mail
do for moving
the other 94% of it. It is only just
that they get more money and I
think they will.
than

the railroads

To sum

small world—we all look alike when the chips are down.

up

briefly: Psychologi¬

cally and factually there are

now

interest.)
THEN LIVE OUTWARDLY—LIVE A LIFE OF FRIEND¬
LINESS, OF INTEREST, OF UNDERSTANDING, IN THE HOPES

Exchange

the New York Stock

firm

of

Proskauer

Rosshon will

&

be formed with of¬
fices at 11 Wall Street, New York

in¬




DevelopMr.

Martin is

now

Assistant

Secretary

of
Treasury,
which post he
the

will

continue,
giving
part
time

to

the

International
Bank.

Martin

Mr,
was

formerly
head
N

of

the

■

York

ew

Ex¬
Wm. McC.Martin.Jr

change.
John

S

.

Hooker of

Maryland has been ap¬
pointed alternate U. S. director of
the bank.

,

,

•
,

Robert Baird Co.
To Admit Partners
MILWAUKEE,
W.

Baird

&

consin Ave.,

Buying Policy
.

the

right track—life is short and turbulent at best.

HOW WE WEL¬

COME THAT FELLOW WITH A SMILE WHO COMES ALONG OUR

Co.,

WIS.
110

Robert

East Wis¬

members of the New

" The

ules

of the

trading department.

and

Abraham to Admit
Abraham & Co., 120
New York
New

York

admit

Broadway,

City, members of the
Stock Exchange,

will

Bleibtreu,

ex¬

John

N.

reports reveal 23%
change member, to partnership on
are adding to pay rolls, with 52%
HE MUST BE SURE OF IT HIMSELF.
f
Jan. 1, 1950.
Mr. Bleibtreu re¬
Learning to be a successful salesman me&ns developing a maintaining late November labor
successful sales personality.
became associated with
To be a real person requires self forces. Many of those laid off in cently
mastery, understanding and faith. To all of you who want to make October and November have been Abraham & Co. In the past he
this next year the best you have ever had I
say, "Let's start from recalled, indicating that, as steel was active as an individual floor
OF INTEREST AND BENEFIT TO ME—

Partners will be Richman
Proskauer and George Russhon, the ground up next year—it's never too late to do
both exchange members.
Happy New Year and Many, Many, More.
City.

Inter¬

general pattern remains York Stock Exchange, will admit
I am not a believer in some of the later day adventures into the within a "hand-to-mouth to 90- Robert W. Haack and Carlton P.
field of metaphysics, of religion, of psychiatry.
These things are a day" range. A movement from the Wilson to partnership on Jan. SL
lower side of the bracket into the
study in themselves—a lifetime study.
But as just another human
Both have been with the firm for
being I have watched men accomplish success who believed in what 90-day column is noticeable. With
some time, Mr. Haack as Manager
they were doing. All of us are in the dark—we all want to be on inventories low, production sched¬
AND DREAMS OF YOUR FELLOW MEN.

THE THINGS THAT ARE

On Jan. 1

the

of

Turnovers

holding up, order books firm,
prices showing more stability,
WAY AND BY HIS ATTITUDE SHOWS US THAT WE DO BELONG; buyers are looking at future com¬
WE ARE O. K.; WE HAVE SOMETHING TO GIVE TO THE WORLD mitment schedules with more con¬
a
financial regard from such a TOO.
The man who develops the faculty of thinking of others and fidence.
change that ought not long be de¬ forgetting himself BEGETS CONFIDENCE.
The very act of self
Employment
layed.
'
forgetfulness appeals to our own inner consciousness and says to us,
"Hold up your head—keep your eye on the ball—^it is all for the best
Normally,
industrial employ¬
—this fellow 1 am talking with is so sure of it HE IS THINKING OF ment slacks off during December,
Proskauer & Russhon
present with us strong reasons for
expecting a change in public re¬
gard for railroad bonds and stocks.
1 hope you join me in reaping

and

ment.

Stock

Inventories

Industrial inventories generally
continue to decline.
Steel ship¬

increase in

to know that the

By tnternat'l Bank

national Bank for Reconstruction

Self
give the
are
reported; satisfactory.
Few
preservation—self interest—our own problems—our desires, hopes and
mai( ratds ambitions—to us!
items, except steel, are really hard
they loom important- To the great world around us
because certain recent dockets of
to
get.
Inventories are steadily
WE DON'T EXIST.
But how we welcome the man who comes along
the Interstate Commerce Com¬
and makes us live for a moment—who listens to our ideas, our stories, coming back into balance follow¬
mission tend to suggest that pretty
and who takes AN INTEREST IN OUR WORLD.
Is your business ing strike-caused maladjustments.
strongly. While on the subject of
selling?
Do you want to develop a sales personality that will take Stocks are being held to known
air mail rates, it may interest you
you to the top in your own chosen field of work?
(Here comes self production schedule requirements,
Government

railroads

a

are

production.

Martin Named to Post

director

Your

It is

.shortages

some

the

Commodity Prices

to

job is selling. Your job is convincing others^ Your job is
showing others where their "best interest lies." Such is the essence
can, if necessary, reduce if they
of salesmanship.
The other ddy I spoke with a carpenter.
He said,
are losing traffic.
Passenger busi¬
"I take pride in my work.
When I do a job it is done the best I
ness bulks large in only four com¬
can do.
When I build a kitchen cabinet the doors meet and the edges
panies — New
HaVen,
Central,
are planed smooth.
I give my employer eight full hours of work
Pennsylvania and Long Island,
a day."
He was a happy man.
I asked him, "How are you doing?"
though it is true that the pas¬
He answered, "I feel fine."
senger loss of C, & O. has gotten
;/
"I feel fine."
That is the reply of a man who KNOWS THAT HE
a lot of publicity in recent years.
IS GIVING A DOLLAR'S WORTH OF LABOR FOR A DOLLAR'S
Also, according to the ICC for¬
WORTH OF PAY.
Here was a man who needed NO UNION to keep
mula, most railroads, except New
him busy or to fill his pay check every week—he thought of the
Haven, show a loss on passenger,
FELLOW WHO PAID HIM HIS SALARY FIRST.
The law holds!
business. However, there is a mis¬
If you want to reach a father, speak well of his children.
If you want
conception about that loss. It
a friend take an interest in another's welfare.
If you want to be a
actually includes all of the busi¬
successful salesman TALK AND THINK OF BENEFITS TO YOUR
ness that is not classified as freight
CUSTOMER.
The foundation for successful salesmanship, for. excep¬
and includes mail, milk and LCL.
tional earnings, for the top rewards in the field of selling start with
These items are not receiving the
FORGETTING YOUR OWN PROBLEMS AND TRYING TO HELP
publicity as loss items that they
be.

the

Power

holding beck

months, with
possible ef¬
William McChesney Martin, Jr.,
fects of new domestic legislation
has been appointed United States
and world politics.
executive
cover

Securities Salesman's Corner

say
something about passenger
fares, in connection with the the¬
ory
that railroads ought to be
given increased rates which they

should

this

extend

few

countries.

industrial

of

consensus

Purchasing Executives shows an
expectation
of
good
business
through the first quarter of 1950.

September

ports and the increased competi¬
tion
from
devalued
currency

a

better

job.

The

survey

moves

V\1

into

Atrm An

"f

easier

tirill

nlplr

supply,

em-

broker.

•

&

COMMERCIAL

THE

(2654)

22

Continued from page 7

profitable

Public Attitudes Toward

Owning Securities

comments
are

to do with his money

put it in a savings account or in
a
checking account, buy govern¬
ment savings bonds with it, in¬

living in cities be¬
and 1,000,000 own
stock and the proportion

-common

units

owning stock decreases
to 5% in communities ranging in

vest

real

in

estate,
with

stock

size from

2,500 to 50,000.
There
slight increase in frequency
of ownership in rural areas, the

mon

is

do

proportion being 8%.

what do you

a

Charts

I

V

to

show

that

there
are
substantial
•amounts of savings available for
iAvestment in common stock, only
•a
very small proportion
of the
spending units who have the re¬
sources
to invest have actually
in

invested

corporate stock. One
how extensive the

market is

ontapped

for

revealed

when

was

common
we

at¬

tempted to find a group of spend¬
ing units in which stock owner¬
ship was high.
We were not suc¬

cessful, even though we took a
group made up only of business
or
professional people with in¬
comes over $5,000 and who were
over 35 years of age.
Even in this
group we found that only 30% of
the spending units owned stock.
However, the importance of age
is shown by the fact that among
young, high-income
business or
professional people, only 10% of
tfee spending units own common

clear

that

Stock

the

from

pose a man
and

the

to

.

stock;

spending

$3,000

iv.

results

in

shown

The

results
for

in

Chart

wise
to

unfavorable

toward

of

able

$38,500

or

.bonds

incomes

and

those

of

$5,000, 83%

over

income

likely to
in

vest

groups

are

more

income of

not

safe

the

as

of

question:

that
his

units expressed the opinion

a

close

has some money over

above what he needs for his

he

needed to spend all

person

time

become

"Sup¬

feeling of

Over a long pe¬
counting collapses, your

studying

an

could

stocks

insider,

friend

who

not

or

and

have

was,

hope

from

to

gains.

proved." ',

unfamiliarity with stocks or the
feeling that stocks are not safe,
many

COMMON
I.

(4)
ern

An

sav¬

That

has

been

1

{

electrical engineer and

living in a large east¬
city with $20,000 income says:

"Investing in real estate and
requires a good
piece of cash and full time study

a very

amount

the

you

of

The

markets.

the

average

We invested 7

was

well

are

Chart VI

as

%

y

'

preceding
to

answers

arid
than

stock

m o r e

double."

a

1

quotations
based

are

as
the

on

single question

a

con¬

betting on having an inflation¬
period that will push stock
up.
I'd put my money in the

cerning people's attitudes toward

bank

definitive.

ary

or

results

in savings bonds."

Purchases

the

a

stock

in

than
a

turkey farm

have

a

return

of

6%

ing

interest.

our

tion,

there

where

except

manipulation

up

(2) A chemist in
an

a

there

been

stock.

are

available

that

in

cor¬

invested

Apparently

fear,

stock.

common

Taxes

are

business

has

rarely mentioned.
investment

The

choices

two

infla¬

tain

has

the

attempting to ob¬

funds

more

form

in

risk

for

business

in

Either
it can blunder along and follow
the costly trial-and-error method

and

down."

city, with

buy
now
sub¬

distrust, and a lack of familiarity
are important reasons for not buy¬

Farm mortgages would pay only
4%.
The stock market hasn't

risen much to reflect

the

the dis¬

to

resources

not

porate

right,

because the prices for gilt-edge
securities
are
low
at
present
with

on

those who

among
some
stock

stantial

says:

"The stock market is all

these

and

resources

even

own

with a $12,000
large investment in

the

have

and

small

city
a

data

indicate, however, that far
people own common stock

fewer

following:

veterinarian

A

These

tribution of ownership of common

Among the comments made fa¬
voring the purchase of common
are

Obviously,

only indicative and not

are

extensive results

more

stock

stock.

common

stocks and bonds

invest ' in

interest

The

but

from"this £

realized
small.

was

equal amount in

an

a

says:

stock,

.says:^

stock,

large eastern

or

income of somewhat

it

of

capital.

utilize the

can

resources

of

the scientific method and discover

CHART II
PROPORTION

STOCK
II.

Spending

Who Own Common Stock
'■

OF

OWNERS

COMMON

Units

with

OF MARKETABLE

STOCK

Liquid Asset Holdings (Govt,
of Various Size

Bonds and Bank Deposits)

'

•

common

interest

The

kid,

a

"You may make a little more
on

been

to

otherwise

OF MARKETABLE

Spending Units in Various Income Groups
(y

government

consultant

CHART I

PROPORTION OF OWNERS

$24,000 income

(1)

ings bonds would equal common
a

just

was

(7) A sales manager from
large city in the midwest with

income and

stock

millions

$10,000 and large

is easy to lose.

buying them.

I

common

"I would buy common stock.;.
(Why?) Well, for instarie'e,. we7
put $5,000 in a savings account, i

but I know what it did to me!"

midwestern

income

,

stock?

in'1929.

me

a

investment in

Stay away
I'm speaking from ex¬
perience of what happened to

"Common stock is good if you

riod,

of $18,000
$100,000 in his

says:

"Common

gamble at the right time, but it

reason

store in

income
over

business,

.'\:V,

a retail shoe'
large eastern city, with
a $14,000 income, sizable holdings
of liquid assets
and substantial

wholesale

a

from it!

liquid asset holdings, says:

are

are

over

an

income says:

:

own

right,

a

substantial

a

(4) A manager of

city with an
who invested

away

tax accountant from
midwestern city, with

to

up

risky."

,

Favoring Stock

A

make

chance, he

stock is too specu¬

common

(3)
large

because

stock

all

to

investment."

can buy stocks and
better returns, but it is

lative."

they would not in¬

say

common

are

all

your

"With good advice in buying,
and if he is willing to take a

You are better

(6) The president of

mortgages and pre¬
are all right.
Cor¬

bonds

in debt.

up

with

gamble and he'll

a

at

on

(3) A general counsel for a
corporation in a large eastern city,

him

lead

are

expect

express

negative opinion.
The reasons
given for the unfavorable atti¬
tudes
vary
with
income.
The

a

lower

but

with

10%

little

a

will

trick

no

substantial

any

he

corporation stocks

good right now. They're
cheap and they earn a lot. It's

very

business from a large midwestern

ferred stock

unfavor¬

an

"I think

liquid

says:

ing it."

says:

poration

than

moderate

and

by buying more government
bonds and being contented, and
receiving less interest and hav¬

and

think

"I

holdings,

off

common

express

attitude;

end

large holdings in
liquid assets and corporation stock

Eighty-seven percent of
the spending units with incomes
$3,000

stay

(2) A physician in a large city
in the Midwest, with an income

stock.

over

and

or

someone

invest in

to

anxious

not too

are

Tel

but

smarter

So I just rely on their

judgment
it too."

and

stock,

■'1

■.

guys

buy.

from

show

IV

units
with
money
incomes over $3,000 and
also again for those with incomes
over $5,000.
As will be seen, the
majority of attitudes are clearly

Tel

what's left is the stuff that the

Chart

spending

a

before the small investor
could ever get wind of it—so

;

data

in

long

all

In connection with

We obtained reasdns from

answers

/

,

good

for not

spending units have resources that
they
could
invest
in
common
stock.
Why is it that they do not
do so?

Why

.

technician

stock, I've had so little ex¬
perience in that that I really
don't know much about it, but
it too
personally, I consider
speculative, too risky. Another
thing, any really good, desirable
stock, I think, is gobbled up

income,
spending units
with over $5,000 income, did not
express
an
opinion about com¬
mon
stock:
They are omitted

Ownership
is

all

of

over

of

20%

and

stocks

It

.

$5,000

asset

"Stock is all right if he buys

in

com¬

choice?

stocks

common

"About the value of investing

The

■corporate stock.
Cons Toward

.

sets, says:.

unfamiliar with them.
higher income groups, how¬
ever,
more
often mention that

These

Pros and

it?

specific unfavorable

about

studio

A

over

has neither the time nor

(5) A young partner in a man¬
ufacturing corporation in a large
eastern city with an income of
close to $12,000 says:

large city on the West Coast, with
an
income of almost $10,000 and
a
moderate amount of liquid as¬

think of it?"

30%

with

they

results
show
the
substantial markets available for
stock.

About

units

of

indication

buy

or

that

make

you

nowadays-

You didn't discuss common

al¬

though

seock

think

you

units

tween

cC

do

50,000

the

«£

What

expenses.

would be the wisest thing for him

Thursday, December 29, 1949

the money."

follows:

as

(1)
living in metropolitan areas, 10%
common stock. Eight percent

earner

common

Unfavorable Comments
Some of the

own

CHRONICLE

'

"

,

safe

even

or

stocks.

FINANCIAL

46i' 1

7

CHART III

y ;

PROPORTION

34%

,

OF OWNERS
COMMON

HI. Spending

OF MARKETABLE

STOCK

Units in Various Age Groups

(Age of Head of Spending Unit)

/it

IS/.

zoY»

/o

9i.

3%

4/

"

□

f/pOO

a

□

'/.OOO

□

*Z.OOO

*3,000

*4-,O00

-1,000

-3,000

-4,000

'3,000

'%

_______

*3,000
-7,300

_

*7,300

*70,000

-/O, OOO

<r/»ort

I

<

TVonz

4

□

_____

*7-499

*SOO'/,99 9

*1,000-4999 *3000

9r mart

□
33-44

13-34

78-14

43-34

33-64

63or Over

CHART IV
^

PROPORTION OF OWNERS

OF MARKETABLE

COMMON STOCK
IV. Spending Units in Various Occupational Groups




CHART V

PROPORTION OF OWNERS OF MARKETABLE
COMMON

STOCK

CHART VI
ATTITUDES
IN

TOWARD

COMMON

Spending Units With
Income Over $5,000

Spending Units With
Income Over $3,000

fleo

/si.

'if.

44%

Cov

INVESTING

STOCK

A/oi

/vmtf/ar U/tik

30%

67%

33%

33%

/of.

A/et Soft.

43%

Ctfitr

/of.

Co*

-

Volume

in

a

170

Number 4868

systematic fashion what kinds

of common stock

how

to

people want and

motivate

them

invest

to

in such securities.
of

Securities Industry

economic

The

one.

available

data

clearly indicate that tnere
adequate financial resources

the hands of the public for
stantial increase in

are

in

sub¬

a

ownership of

common

stock.

problem

is

The

do

people

be

safeguards

are

the

What

to

necessary

pro¬

What steps

effective

people to purchase
The

and

trust and

developed?

public?

most

prob¬

want

the necessary

can

familiarity

be

fundamental

motivational

a

What

tect

found that 25%

ceiving

of the people

income

in

the

re¬

United

scientific

in

will

motivating

common stock?

solution

this

of

&

Charles

FINANCIAL

CHRONICLE

E.

was

Co. in

that

this

among

bought

bonds

more

they had been buying.
75%

who

had

not

only 12% bought

group

than

Among the
exposed
bonds than

been

more

they had been buying. Factor "X"
was

influence about which the

an

Treasury
Department
something. By working
doubled

the

could

it, they

on

proportion

do

exposed

to it in the Third War Bond Drive.

Our survey after the Third
showed

factor

creased

in

the

50%

"X"

had

de¬

not

importance.

who

Drive

Among

exposed to it

were

it

increase

an

the

of

70%

in

of Series E

the

dollar

bonds sold

&

'

Si

Lincoln

The

trustee of the Union

a

Bank

May, 1948.

Trust

I

it

Savings

Bank

of!

age

was

&

Prior

to

from

1923-1931.

the past 31 years, has been Presi¬
dent since 1940. During his Presi¬

entering the field of in¬

vestment

counsel, he

Federal

Reserve

with the

was

Bank

dency, the

the

and

increased

Guaranty Co. of New York. Mr.
Brundage is a member of the In¬
vestment

Counsel

America

and

Association

director

a

from
$135,000,000
to1
$375,000,000.
Mr.
Hooper, j
who is also a trustee of the
bank,
has been actively engaged in fi¬
nance
and industry for over 30
over

of

the

of

Morristown Trust Co.
*

Barnard
of

the

*

*

Title

&

still

director

Trust

in

among which are American
chine and Foundry Co.,

Third

Ma¬

action

find

is

cycle of research and

required.
what

out

Research

should

be

to

Brooklyn

factor
If

done;

results

of

action to test the research results;
further research and then action

bond

guided

were

asked

once

more

bonds

all

the

additional results.

about

60%

On

aide,

combine/i,
persons
who

to

buy

application
cycle is needed. V

of

buying.

this
,?

,

Research Essential

Will this research prove useful?

Only

actual test will tell, but

an

I believe

it

will.

lems has proved

on

similar prob¬

were

its value.

Note,

for

example, the motivational re¬
we
did for the Treasury
Department during the war to
help increase the sale of Series E
search

bonds.

Immediately

Second

War

terviewed

after
the
Drive, we in¬

Bond

nation-wide

a

sample

volume

obtained data

we

on

the

of

bonds the respondent
buying and the increase
in his purchases during the drive.
At another point in the interview,
had been

obtained

we

spondent

data

each

whether

to

as

from

re¬

he

had

bonds.

buy bought ad¬
pattern of

This

N.

Co.,

of

Dec.

New York,

23

other groups and also held for the

the

the

Thomas

buying of bonds through payroll
savings.
Also, as we determined
recently, this pattern still holds
for savings bonds purchases.
Motivational

judgment,

research,
assist the

can

Bankers

ment

better

in my
Invest¬

to

serve

American business in

securing for
requires. This

it the risk capital it
research

can

this

in the

job

economical

possible.

manner

Bush

Bedford

Terminal

II,

of

on

President

his
to

York

York

Savings

announced

New

the

to

At

Dec. 15

Dry

rectors

Dock

'-4V:-';

Bankers

Manufacturers Trust Company of
New York, announces that Louis
Noll

of the bank's Comptroller's
Department has been appointed an

cer

tant Treasurer in the

Foreign De¬
partment; Gil M. Hostage to As¬
sistant

in

Treasurer

the

Donald Bidgood

ment;
Mercer

to

Install¬

to'' Assis-

Assistan^^Treasurer,

Assistant Secretary. Mr. Noll en¬
tered the banking business in 1920

Manager

and

He

4s an alumnus of
University
and
a

of the

member

tion of

Cost

National

Associa¬

Accountants.

Office*

Gould

velopment

Henry C.
Treasurer,
Queens.

The Board of Directors of J. P.

Morgan

Co.

&

Incorporated,

their regular meeting on

appointed

the

following

at

Dec. 21,
as
As¬

Walter
of

Credit

the

Board

sistant Vice-Presidents: Walter H.

has

Chittenden,
who is concerned \vith foreign ex¬
change matters.
The directors of J. P, Morgan
& Co. Incorporated at the same
meeting transferred $10,000,000 of
undivided profits to surplus.
-v

George

and

Kraham

staff

3Ianhattan

of

the

Bank

Company

York, at 40 Wall Street
nounced

C.

on

Dec.

tached

to

the

to

of

the

New

were

an¬

22 by Lawrence

Marshall. President:

Andrews

of

Walter P.

in

Donald

effective

if

it

an¬

nounced that, at the annual meet¬

ing new officers were elected.
They are Millard S. Trotter, who
made

Secretary of the bank,

John M. Robert and

who

Rose D. Hill,

elected Assistant Vice-

were

charge

Hines

E.

Secretary.

of

was

Messrs.

Blanke

and

a

quarter of

y '■y

'

have

it

Announcement
Dec.

21

that

dividend

the

made

was

second

a

at

] /"•<"'
on

liquidating
of

rate

$3

per

share, payable to the stockholders
Continental Bank

of

New

Trust

&

York

and

on

after Dec. 28, was declared by the

directors at
Dec.
also

a

special meeting

The

15.

stockholders

been advised that—

f

on

have

been filed

have

in

court

by your
of addi¬

tional

an

Assistant

was

Secretary in
and Mr. .Hill

Robert

Assistant

Secretaries

July, 1943. Walter R. Wil¬
liams, Jr., who comes to the bank
in January, was elected Treasurer
at this meeting.
He comes from
the Savings Bank Association of

is

It

A

number

accountings still remain to
filed, and this will be done as
rapidly as the necessary informa¬
tion with respect thereto can be
be

page

442,

tion

of

of

we

the
$3

also

of

Jan.

27,

1949,

reported the declara¬
first

dividend

at

the

the State of New York, where he

rate

has been Executive Secretary.

since the taking over of the bank

per

share,

to be paid

S.

MacPhie

Walter

*

.

Whichard,

folk, has been elected
of the

Virginia, at Rich¬

mond, according to an
ment

by

Thomas
of

has

visory

for

the

the

of

m

years.

brother founded

a

Inc.,
of

ad¬

bank

Whichard

Company,

and

Brothel's

he

that

now

company

President

as

the

on

number

a

of

Boushall,
Mrt

bank.

for

Ill 1900 he and
firm

announccv

C.

served

board

Norfolk

well

Nor¬

member

a

general board of directors

of The Bank of

the

of

m

as

Whichard

of

Realty Co.
;

it

<

The

*

Winters

Trust

Co.

^

National

of

Dayton,

creased

its capital
$3,000,000 to

from
the

sale

Bank

&

Ohio, in¬
of Dec. d

as

$4,000,000 by
$1,000,000
of
new

of

stock, according to

a

letin of

of

the

Office

recent Bul¬
the Comp¬

troller of the Currency.

elected

President

Street
In

State

Bank

16

Sinske

it

previously

Vice-President,
he

ident he

that

which

to

1941.

As Pres¬

succeeds the late

of

the

sistant

that ,the

Rockland-Atlas
Dec.

20

ment of 50 cents per share.

payable

27

Dec.

de¬

Both

share¬

to

holders of record Dec. 20.
*

*

election

The

staff

with

the

Tulsa,

Henry

three

regular
posi¬

National

Second

New

of

Haven,

been announced

Conn.,

who

has

•;

directors

Trust

'

ft

of

Okla.,

Palisades

Englewood,

a

33 Vz % stock

increasing

its

capital

from $300,000 to

W.

$400,000, Douglas
Morgan, President, announced.

The directors' action will
sented

final

to

the

approval

be

pre¬

stockholders

their

at

for

annual

meeting, Jan. 24. The increased
capitalization will be achieved by
transfer of $100,000

from surplus

to

capital
account.
After
this
stock dividend, the bank will have
$400,000 capital, $600,000 surplus
and approximately
$150,000 un¬
divided profits, according to Mr.
Morgan.
it

Herbert

if

D.

Lawsjon,

Vice-Presidents

ton,
Dec.

D.
15

C.,

it

of

Bank
was

First

Na¬

has

increased

been

$750,000

of the increase was ef¬
the sale of new stock

fected

by

while

the

further

brought about by
of $250,000. The
effective

increase

was

stock dividend

a

capital be¬
it was

new

Nov.

30,

indicated in the Dec. 5 Bulletin of

the
the

Office

of

the

Comptroller of

Currency.
it

Thornton

«S«

the

Cooke,

Columbia

Kansas

who founded

National

City,

Mo.,

Bank

©f

in

1919, will
retire
from
active
banking on
Dec. 31, when he will relinquish
the

post

board
on

Chairman

of

of

the

He will, however, remain-

board

the

and

the

Executive

Committee, according to the Kan¬

the

of

City "Star," which states that
post of Chairman will not be

filled.
take
"In

bia

From

the

the

"Star"

also

we

following:

its

thirty

years

National's

increased

the Colum¬

business

has

until

deposits, at the
last call, were $25,221,346.
The
bank now is headed by Charles L,
Aylward,
who
was
Assistant
Cashier, the first to hold that
office when the bank opened in
1919.

Mr. Cooke took the Chair¬

in 1947, the Presidency
thereupon passing to Mr. Ayl¬
ward, then Executive Vice-Pres¬

manship

ident."

*

:

Jr.,

and

elected

National

Washing¬

announced

on

by Pres. C. F. Jacobsen.

:-

Mr. Cooke, now 76 years of age,

gained

his

first

banking

expe¬

rience at the age of 12, when

it

John P. Sippel have been

Metropolitan

the

of

the

'

the

have declared

dividend,

Fie
.

sas

of

Company

Assistant

:y

it

it

The

N. J.,

become

V

later.

year

has

by Pres. Louis L.

Hemingway, it is learned from the
New Haven "Register" of Dec. 11,
they are Louis L. Hemingway,
Jr., who ; becomes an Assistant
Cashier; Herbert F. Kusterer, of
Woodbridge, also elected Assis¬
tant Cashier; and Harry O. Copeland.

a

the

named As¬

Trust Company ©f

&

if

Bank

entered

was

to the extent of $1,000,000, raising
it from $2,000,000 to
$3,000,000;

■'

officers'

to

capital

tional Bank

came

I

*

of

members

Cashier

The

on

Sinske

E.

clared an extra year-end dividend
of 25 cents per share, in addition
to
the
regular
quarterly
pay¬

are

Mr.

bank in 1927 and

of

Mr.

Executive

was

post

a

named in

was

Holtoa

"Journal"

noted

was

recently

the

of Milwaukee,

Milwaukee

the

Dec.

was

of

Howe,

and

announced

Bank

i

issue

our

W.

National

obtained."
In

Cashiers,

John

were

directors

this second

liquidating dividends of $3 per
share, the trust company will still
have remaining general reserves
of approximately $4,700,000 with
which to meet any contingent lia¬
bility on its part, as well as to
defray all future expenses of
liquidation.
Between May 1,1948,
when the bank went into liqui¬
dation, and the present time 114
corporate I trust accountings and
147
personal
trust
accountings

Union Dime staff in 1920 and
made

*

it

II.

Stuart Franckum.

•

payment of

the

1934 to

became Cashier in 1930.

tant Cashier

■

"After

with

Bank from

pointments to the office of Assis¬

Trust Officer.

;

be¬

1935.

Vetter.

tions

it

Assistant

advanced to Assistant Vice-

been

century ago.

a
it

institution.

been

As¬

Mayer

with the company about 20 years.
Mr. Mayer began as a messenger

Presidents. Mr. Trotter joined the

have

Bidgood to Assis¬




bank,

Assistant

since

of the Bank's Purchasing Depart¬

ment;

an

ings Bank, of New York, has

at¬

Louis P. Pfeffer to

Vice-President

the
tf

Divi¬

W. Gates to Assistant
Vice-President in the Midwestern
sistant

of

William L. DeBost, Chairman of
the Board of the Union Dime Sav¬

Mr.

sion; John
Division:

Co.

.

1935.

Vice-President
Midwestern

Commercial

J.

Howard; Blanke

William

Company

Chairman

Trust

and

appointed
of

;

was

The following promotions in the

official

Jan. 1.

H.

S

..

been

Cashier

of The

u;

at 46 Wall Street, has
that John E. Dobbin

announced

Page, DeWitt Peterkin,

Jr., John
P. Schroeder, Robert B. Whitney
who are engaged in general bank¬

Kimball,

Bank

New York,

*

*

George

Vice-Presidents

to

Department,

rt *

Trust

Before

year.

associated

and George C. Newcoinbe,
Assistant
Cashier,
was
appointed
Cashier.
New
ap¬

•'

Assistant Trust Offi¬

an

and

of the

G.

National

Kardashian

R.

Department, Queens;
Whitney to Assistant

,

*

ing,

Lawyers

company.

made

appointed

Assistant Treasurer, Business De¬

has been with Manufacturers

WiRjamsbridge

the

of

and

elected

•.vere

Harvey D. Gibson, President of

York

?■;/.

Bank:

it

Presidents

meeting of the di¬

the

of

Kraham

was

1939.

'.

■

Company of New York, Robert S.

the

since

recent

a

if

it

Robert J. Lusk and Lewis

Franklin
;it

'■

Assistant Secre¬

as

regular

Power,

were

,

CAPITALIZATIONS

New

it

,.i

the
mes¬

1909,

the

ident.

Banking

on

as

Mass., George P. Buell was
appointed
Assistant
Vice-Pres¬

of

York

in

company

the

before achieving
promotion, according
the Rochester "Times Union,"

Pi.

BRANCHES

REVISED

been

Federal Land

Mr.

ton,

%

Department announced

Finucane.

land-Atlas National Bank of Bos¬

Savings Bank.

and

new

Norman M. Sinske

ssFWV'#v
State

Security

Rochester,
known by

monthly meet¬
ing of the directors of the Rock-

tary. Mr. Quinn will be in charge
Personnel,
Advertising
and

Public Relations.

York

the

of

»:<

of

New

of

present

At

the election of Arthur J. Quinn
tc the office of Assistant Secre¬

The

the

in

a

National

national bank examiner

a

had

Dec.

21

of

NEW

coming

Dec. Ifk

on

tary and Secretary.

Bank

on

Banking;

Sippel will
duties at the be¬

President

>jr..'

/

E.

he served also

«

change of name of
the Dry Dock Savings Institution

NEW OFFICERS, ETC.

it

Bernard

senger

of

Buildings Co., to
«

New

New

certificate

CONSOLIDATIONS

the

Bay-

increased

was

Y., has been made

service

Edward

that approval had been given to a

News About Banks

York,

of
of

Gales, who advances from
post of Treasurer, entered

Bank's Board of Trustees.

The
of

II

announced

election

«

also show how to do

most

capital
Bank,

Company

Pres.

relationship held for all income,
occupational,
geographical,
and

of 1,800 income receivers. In each

interview

not asked to

ditional

the

Vice-Presidency

Edward T. Bedford

the

Mr.

ginning of the
he

post

Suburban

President

$500,000 to $700,000 through

Trust

of all those

asked
to
buy / three
bought additional
bonds.
about 20% of those who

Only

least

the

Washington.

it

The election of David Gales to

were

moti¬

At

vational research

who

times

1

■.i(

buy twice bought extra

to

Red

the sale of $200,000 of new stock.

they had been
About 70% of all those

bonds and about 80%

National

if

National

New

from

bought

asked

continuous

A

Dec.

Bayside

war

are

all

of

th«

of

of

Assistant Cashier

as

Whichard

it

than

the

by

campaigns

Commerce, Brooklyn

American

This

personal solicitation.

was

the

marked relation to

of factor "X."

presence

Chapter

new

of

and

financial, industrial and
philanthropic organizations

Drive.

a

Chapter

Institute

of

trustee in

President

Guarantee

is

and

years

Townsend,

American

bank ! assume his

of the

resources

the

A

former President of

,

continuous

action.

and

Good¬

"Post"

16, stated that Mr. Law-

a

Washington

President, to President. Mr.' assumed his
Gretsch, a trustee of the bank lor has resigned

Clark, with whom he

associated

was

|

effective;

Fred.

1:

Cross and Wagner College.

program

is

son

this, S. Oliver
the Washington

dent,

firm, Mr. Brund¬
partner of Scudder,

own

a

Stevens

Jan.

on

changes

sold showed

research

of

problem

integrated

an

of Dec.

Gretsch, Presi- while Mr. Sippel has been a na¬
to Chairman of the Board;! tional bank examiner in the Bal¬
John W. Hooper, Executive Vicetimore District.
Mr. Lawson, who

by Mr. DeBost. Before

forming his

following

announced

single
study would be of little value. A

motivational

for

in

man,

announced

the

has

Y.,

Chamber of

calls

Keportmg

Brooklyn,. N.

Qrive over the Second
Throughout the war bond
drives, the volume of war bonds

complex,

i

*

23

Savings Bank at the annual
meeting on Dec. 21, it has been

only 16% bought more bonds than
they had been buying. There was
volume

elected

(2655)

Chemical

by" the*

Brundage, general
1932 of Brundage,
Story & Rose, investment counsel,
since

partner

Dime

47%

The fundamental problem faced

how

been exposed to a factor "X." We

States had been exposed to factor

by the investment business is not

lem.

COMMERCIAL

"X"- and

Task

an

THE

his

father, Col. Sidney G. Cooke, or¬
ganized the Bank of Herington,
Kansas,

and employed him

office

boy.

tered

the

as

an

The latter later en¬
University of Kansas*

Continued

on

page

24

24

COMMERCIAL

THE

(2656)

FINANCIAL

&

CHRONICLE

Thursday, December 29, 1949

Continued

23

Continued from page

from

9

page

News About Banks

And Bankers
returning thereafter to a banking
career.
♦

♦

*

Four-Pronged Attack Upon
Equity Capital Problem
tively conservatively in relation
earnings and dividends by any
historical
comparison.
The De¬

to

California
Los Angeles,

directors of the

of

Company

Trust

CaL, have elected Golden R. Lar¬
son Assistant Treasurer, Frank L.

President,

King,

last

since

staff

company's

the

of

member

Larson

Mr.

May,

A

announces.

was

formerly associated with the War
Assets Administration as Chief of
Budget Division
and from
to 1943 was review exam¬

the
1933

Corporation,

Insurance

Deposit

Federal

the

with

iner

Wash¬

at

Prior to that he was with

ington.

State National Bank in

the Utah

Salt Lake City for ten years.
*

*

Don

■

has

been

of Union
Bank & Trust Co. of Los Angeles,
Vice-President

Cal.* and Hal W. Cross advanced
from Assistant Cashier to Cash¬
known

by
Mr. Cam¬
entered the employ of Union

ier, it has been made
Pres.
eron

R.

Ben

Bank

&

Meyer..
Co.

Trust

in

1920

to the post of

Vice-President.

He

the

di¬

rectors'

of

committee

trust

listed

on

Exchange
1929.

industries

They sell at about 10 times earn¬
ings, of less, today.
Listed com¬

better

stocks gave an average

yield
of 31/2% in 1929; they yield 6ver
6%
today.
By contrast,
highgrade bonds yielded more than
5% in 1929, and nearer V-ktfo to¬
mon

loans

had
on

whereas
stocks

incurred

been

to

buy

margin in the twenties,
today brokers' loans on

negligible
and
in¬
generally are buying for
cash, not on margin.
Those who invest directly in
common
stocks today, generally
speaking, are thus getting good
value, by any standard of his¬
torical comparison.
are

vestors

Institutional

of

the

Investors

A second

point of attack on the
problem of the threatened equity
capital shortage is the broaden¬
ing of the
market for
equity
capital among our financial in¬

stitutions, the custodians of much
the larger part of the liquid sav¬
ings of the nation. Both because
of law and because of tradition,
the vast sums collected by Amer¬

of Louisville and later was

ican financial

since its

ciated

tion

with

Bank,

inception in

1936.

asso¬

Merchants

the

Baltimore,

Na¬

Md.,

Assistant to the President.

as

From

insurance

ings

institutions

and

life

—

companies, banks,
loan societies and

sav¬

the

September,

can

people

into

debt

1947, he was associated
With the Burroughs Adding Ma¬
chine

the

He

Co.

became

tvas

named

working

1947,

Cashier's

associated

with

department

Assistant

September of this

and

Cashier

in

year.

almost

exclusively

instruments.

i.

'

•

Sims

Reeves

will

the

with

York

of

c e

L.

Johnson
&

that

Co.,

120

Broadway,

as

ment

manager

and

trader.

Mr.

Reeves

past

in the

was

as¬

sociated

with

Blair

Co.,
and

&

Inc.,

his

own

Greene & Co.,
orvr-'iiptiprl

investment

business

in

New York.

have

manage¬
resist the

concerns

or

much

so

due.

Inability to

cipal is the usual
cial

is

6r later the principal

sooner

comes

interest

rates and tax
care of that—as

advantages take
that

that

meet

to

And

bond

it, the

becomes

prin¬

of finan¬

cause

embarrassment.

resorts to

by

on

a

a

risks of

stock

institutional

so-called

involve
scale

scale

in¬

"formula

purchase

of

down, and their
minimize the

is

easy

first, but the

stock

tical

habit-forming

more

a

pleasant at
corporation

more necessary it
borrow
more,
until

financing becomes imprac¬
and

the

business

is

headed

for the financial rocks.

The Investors'

up,

their

in

resources

common

stocks.

ticular

ate

of the managements
financial institutions to

this—changes that

What

can

a par¬

interest

in

managements

seeing

resort

corpor¬

to

stock

Exchange, and

of




in¬

do much to

Management

been demonstrated

Newsome & Co.

an

Can

Do

Business management itself can

members of the New York Stock

C.

tive

of

until
ous

of

divi¬

regular

major policy objec¬
our-stronger enterprises

was

a

'20s.

me

the

Then

in following the acorn to oak pat¬
tern
of growth/ have depended

numer¬

to

start

on

valuable

pression

of

'30s

the

illprofits tax
the

and

urtdistributed

of/1936-39 all conspired to make
dividend

disbursements

er¬

more

shoestring, produce
and services for

a

goods

mankind,
and also

sdlit-ups of the '20s, the de¬ undue

Section 102 of the Revenue

imposing

punitive

a

become

a

millionaire

a

benefactor to the

obstacles

must

world,
be

not

placed along the road to prevent
acquisition of equity capital for
small

Under

concerns.

conditions
du

prevailing

Ford Motor Company

a

surtax

or

a

Pont

out

emerge

vestors.

v

■

*

•

n'

for

equity securities and would
Treasury relatively little.
Furthermore, this cost would be
covered
several
times V over
by
two items of economy that are
either assured or readily attain¬
able.
I refer specifically to the
$1.5 billion reduction in defense
expenditures disclosed by Secre¬
tary of Defense Johnson and by
the $1.3 billion reduction in Fed¬
eral expenditures' that could be
achieved " forthwith through lib¬
eralization of the regulations un¬

As Senator O'Mahoney

cost the

which

which

mortgage loans

insured

home

has prop¬

erly pointed out, those who pro¬
pose a reduction in government
revenues should also make speci¬
fic suggestions
as to
how such
reductions

revenue

I

estimate

offset.

be

can

(subject to correction)

that reduction in the tax rates on

smaller

such

corporations

I

as

outlined would involve a
revenue loss of about $300,000,000.
have

No

material

would

loss

revenue

develop in making Section 102 in¬
applicable
to
small
businesses*
since the assessment for which this

made to vet¬

are

for

equity

the

selling
mon

stocks

a

better market

securities.

public
some

This

by the

has

success

utility industry in

$750 million of
to

out

a

trader, like regular dividends.

The most popular single equity in¬
vestment in America, the capital
stock

of the American Telephone
Telegraph Co., has paid 9% each
year in the past 30 years.
And

raise

new

com¬

capital

more

than 800,000 investors in this

country
ed

erans,

so

would

be

not for the life of

(1) Paying out

&

do much to foster

J.

aintenance
dends

der

League has

ties by:

A

attitude

many

ship in Ridgway, Newsome & Co.,
120 Broadway, New York
City,

to

of

enterprises,

largely on retained earnings as a
major source of equity capital. If
diversification of their activities -we still believe in the system of
where they are now in a highly free enterprise
which makes it
possible for a young enterpriser
cyclical field.
/•■_;/■;/■/."

ratic.

money

a

that

on

not

and

quiry like yours
bring about.

31, William C. Ridg-

Jan. 1 the firm's

study

many

,

drug—it

percentage of
a
portfolio of

way, Jr. wiil retire from partner¬

changed

industrial

great

our

that

clear

•

is

mainly
stocks.

common

The

achieve

on

makes

section provides has seldom been
that these mortgages
imposed upon small concerns irt
purchased by financial the
past.
This revenue loss of
financing to a greater extent, be¬ institutions rather than by the
$300 million would be far mora
versification minimizes the risk cause this will make
both
the Federal National Mortgage Asso¬
than offset by the two items of ex¬
involved in selection of specific bonds and
the
stocks
that
our
ciation with Government money.
penditure reduction mentioned. *
issues for institutional portfolios. members hold sounder and more In a
period when financial insti¬
/Next, let us consider how gov¬
tutions are so eager to buy mort¬
I believe it would be wise to valuable investments.
ernment can facilitate the flow of
authorize all financial institutions
including
insured
mort¬ venture
Corporate
managements
can gages,
capital into larger busi¬
to
invest a specified moderate promote a wider market for equi¬ gages on veterans' housing, I can¬ nesses. American business history

the

be

States

.

,

fixed—low

timing hazard and avoid depend¬
upon the highly uncertain
art of
business forecasting. Di¬

of

will

: A

,

they

ence

&

name

businesses.

smaller

business history in the United

.

most

issue

to

investment

connected with Lawrence Turnure

Dec.

liquid

strong

,

of

position, and by developing more
sources
of income through

Act,

B. W. Pizzini & Co.

On

a

for

stable

with,

Peter Prealer to Join

To Be J. C. Newsome & Co.

maintaining

very

larger propor¬
study made by Scudder, Stevens tion of total earnings over a
period
& Clark has shown that investors of
time as dividends, where equity
that do include equities in their
capital is to come mainly from
portfolios, like the eleemosynary selling stocks and not from with¬
institutions, have achieved a sub¬ held profits. The liberal dividend
stantially higher average yield policy of the public utilities has
Peter M. Preater will join the over a period of
years,
while done much to broaden the market
investment department of B. W. keeping principal intact, than do for their equities.
the
institutions
that
Pizzini &
buy only
Co.,
Inc.,
25
Broad
(2) Returning to regular divi¬
bonds. It would require, however,
Street, New York City, as of
dend policies.
Investors in equi¬
Jan. 2.
Mr. Preater was formerly changes both in legislation and in
ties, as distinct from the in-and-

Co.-Blyth & Bonner.

dividends in bad,

times to sustain

by

I

1

Corporation cannot
of a small business
bonds. We have made bond fi¬ on "unreasonable" accumulations because,
while
yet
small
but
nancing very attractive for cor¬ of surplus, has the same effect to growing fast, it is compelled to
turti over so large a proportion
porations in three ways. Bond some extent.:
../
/, ;'/"■■
of its earnings in taxes and/or
interest is a deduction from tax¬
If we want a wide market for
able
income
for
corporations, corporate equities, every assist¬ dividends that there is nothing /
left to make expansion possible.
whereas dividends must, be paid
ance
and encouragement - should
There are several things tax-wise
from taxable income. A corpora¬
be given corporate managements
that can be done to remedy this
tion that sells 3%
bonds must to return to a
regular dividend
situation.
In the first place, cor¬
earn 3%
on such capital to meet
policy, so that the investors in
porate income tax rates should be
the interest. A corporation that their
shares will have reasonable
changed so as to' reduce the tax
sells common stock paying 6%— assurance that dividend
payments
on
the first $50,000 of corporate
and
most
corporations must will be maintained in the future.
income to,
say, >10%,
the next
promise more than that to find
$100,000 of corporate income to
What Government Can Do
a
market for
their equities —
:
would have to earn 10% so that,
Since Government has assumed 20%,. and the next $50,000 of cor¬
porate income to 25%. VThe pres¬
after a 38% corporate income tax,
so
much more important a role
ent 38% rate would then apply to
there would be 6% left for divi¬ in our
economy than in the past,
income in excess of
dends.
it can do much, along with the corporate
,
$200,000, instead of applying to .
banking
profession,
Furthermore, the easy money investment
corporate
income in excess of
policy of the Treasury and the institutional investors and corpo¬
$50,000. In the second place, Sec- 1
Federal Reserve System makes it rate managements, to promote the
tion -102
of
the
Revenue
Act
easier for corporations, as well as development of a vigorous, ade¬
should
be
amended
to
provide
the Federal Government, to bor¬ quate market for; equity securi¬
that the surtax may not be im¬
row
at
extremely low interest ties.
/
' ,
' .
*
posed upon any/ business whose
rates.
I
am
Low interest rates, as well
fully aware that the retained earnings'-are less than
as
tax
advantages, make bond budget is unbalanced today, and
$200,000.
TheSe two changes in
financing exceptionally tempting.
that other witnesses before this
the tax law would make a larger
Yet I believe it is the duty of committee have said much about
proportion
of
the
income
of
corporate managements to finance the desirability of economy and
smaller businesses available for
at higher cost with equities so far the balanced
budget.;
There are financing expansion and for new
as
feasible.
Bond financing, for a few
changes in tax law and ad¬ Ventures, and so provide equity
the average industrial company, ministration
that can be made,'
apital to smaller concerns that
should be used for emergencies. however, that would do a
great can rarely sell stock to public in¬
The trouble with bond financing deal to
develop a healthy market
temptation, admittedly
strong
today,
to
finance

minimize

vestors.

sale

to

financing is like

to

stocks

as

is

progress
has been
developing techniques of
stock portfolio manage¬

common

the

year,

corporate

do

can

our

Significant
made in

plans"

resident

of

manufacturing

prefer

of the first of

R. Sims Reeves

often the

indus¬
the. chemical and

as

exclusively

New

City of-

one

expanding

and

such

electrical

become

brackets

in

corporations gen¬
erally can do a great deal to sta¬
bilize their dividend payments by
building
up
reserves
in
good

advised

thing

that

some

tries,

associated

f i

—

so

—

vigorous

Join L. Johnson Go.
R.

industries

invest little in

J'J

.

For

thing, it forces them to buy the
securities
of
companies
that
older

l

or

most

choose to issue bonds

R. Sims Reeves to

investors

stable than most

more

is

z

First, let us consider how more
venture capital*can be. procured

telephone

But

/,

+

,

entirely

with Union Bank & Trust Co. in

to

true

business is

business.

the

that

know

"

uation is stronger and a surplus

';

r

*

.

.

like—are invested

al¬
entirely in bonds and mort¬
gages. Over the long run, it is not
healthy to force this largest seg¬
ment of the savings of the Ameri¬

1921

particularly

offerings.
ments

not

a

common

important
group
of
the new utility stock

of

buyers

is

develop

their

income

an

that billions of dollars of broker's

we

Mr. Cross, a native of Kentucky,
had his first banking experience
with the Citizens National Bank

bank

been

to

for

individual

lower

One

And

should

This

because
the

do

can

market

stocks.

forget

day.

as

advancing to As¬
sistant
Trust
Officer
in
1921,
Trust
Officer
in
1929,
Senior
Trust Officer in 1944, and now

£as been Secretary

Stock

York

New

clerk,

escrow

stocks

all

that

sold at 16 times earnings in

stocks

#

Cameron

R.

elected

the

has cal¬

Commerce

of

partment
culated

this year, to supplement its bond
financing program. We can study
the
successful
equity financing
of the public utilities to great ad¬
vantage, since it provided clues
to
what
managements in other

We

f" '

9

.

available for debt reduction;

during this

dividend in each year
difficult period a

The

'

t

are

holders

satisfied and content¬
of

A.

T.

&

T.

stock.

can

justify

see

me

the

how

revised

fiscal

year

to

cover

purchases of

home mortgages by "Fannie May."
The specific proposals I would
Government

action

make

for

foster

equity investment

which find it most diffi¬

nesses,

cult to raise equity capital in the

market.

open

(2)

Reform

the Revenue
ference

of

Section

102

the

flow

equity capital to enterprise.
■

(3)

tax

limited

A

credit

maximum,

an

to

encourage

in stocks by

ment

same

$9

present double taxation of corpo¬
income
A

distributed

more

tion of

bilization of future dividend pay¬
ments

are

beneficial to the entire

Revenue

Act

venture

sured* for
cause

the

were

capital could be as¬
businesses, be¬

larger

of

fear

this

makes

102 of the
liberalized,

Section

If

economy.

assessment

an

section

far

ef¬

more

fective than any revenue collected
under it would indicate.
I pro¬
pose

two amendments to that sec¬

tion.

First,
that

an

amendment to pro¬
surtax
imposed

the

corporation

that

invests

its

a

re¬

invest¬ tained earnings in fixed tangible

individuals by

initial modest abatement of the

rate

the acquisi¬
productive assets and sta¬
to

for thereunder would not apply to

dividend income up to a moderate

tion of double taxation must

the

new

retained

that

demonstrated

earnings devoted

vide

of

dends.

received

of

Act, to avoid inter¬

with

has

more

(1) Tax relief for smaller busi¬

price

has^fluctuated, it is true, but

to

are:

Many of these holders bought the
stock during the boom of the '20s
and they have held it through the
greatest of all depressions.
The

they have

one

budget

item of $1.3 billion for the current

as

divi¬

thorough correc¬

await

the time when the budgetary

sit¬

assets,

whether in its

another

enterprise.

amendment

surtax
not

of

in

or

provide

that

an

the

imposed thereunder would

apply to

reserve

to

own

Second,,

sums

for the

set aside

as

a

exclusive purpose

paying dividends

upon

stock in

•-

Volume

later

170

Number 4868,

THE

COMMERCIAL

CHRONICLE

FINANCIAL

&

(2657)

at the same rates as are subject to much more fluctua-' if there is to be an adequate sup¬
prevailing at the time that tion than those of public utilities, ply of either new capital for old
the reserve was created.
more
attractive to the rank and companies or
pure venture capital
The
first
amendment
would file of smaller investors, because for new enterprises.
overcome
the
uncertainty
and a dividend reserve., would insure
Now, who is being hurt? Not

amendments to make the Act

would relieve the undue

workable

the

that these further conferences will

the maintenance of dividends to

a

to pay out dividends that are pro¬
duced
by Section 102.
At the

greater extent when earnings are
less
favorable.
At
the
present

present time, many managements
fear that Section 102 will be ap¬

time,

the

establishment

of

such

part from
securities.

Internal Revenue may hold that
A third proposal which I would
earnings invested in assets which like to make to ease the shortage
arc
not
directly connected with of venture capital for large and
the

current

"beyond

business

the

retained

are

of

works
new

of $1,000 for any

duction, then employs two

larger

ments in any one year, is
ticular importance for the
that

in

investors

show

pay¬

taxpayer. Admit¬
a

the

correcting

direction

double

reason

stocks

common

of

taxation

of

beginning in
the
in¬

corporate

which is distributed

come

of par¬ dends

increasing interest in

an

as

divi¬

imposed by our present

as

laws. \ If we are in earnest
about reviving a market for equity
tax

cur¬
capital in this country,- however,
yield, rather than in it is high time that a start were
capital gains. The Survey of Con¬ made in this direction. This

pro¬

Finances carried out under

of

System,
ber

revenue

,

as

issue

posal involves

a loss of Treasury
which, according to un¬
the
Federal, Reserve official estimates,, would be about
described in the Octo¬ $300,000,000 per annum. But here

the auspices of the Board of Gov¬
ernors

of

the

Federal

Reserve

again the reduction is only a frac¬
Bulletin,
throws
much
needed tion of the total
savings from
light upon the attitude of people lower defense expenditures and
,

toward

investment

in

corporate

from the liberalization of veterans'

Of those who favor the in¬

stocks.

return.

who

man

alone,

starts

men—these

little

£

500,000

tions

—

little

7%H

'

Positive, effective and early
tion

striking ability of the public util¬
ity industry to sell some $750,000,-

ac¬

required to encourage the
flow of venture capital into small

rank

and

averaging

and

file

of

establishment
serve

of

of

out

investors

country.

The

dividend

a

earnings

do

being

are

going remarks that I
of

hurt;

much to make the shares of indus¬
trial

corporations, whose earnings

cooperative

carried

out

effort

to successful

can

I

not,

am

all revenues,

individual

but

what

to

or

from

page

fruition,

tax

ties

Equity Capii al Problem

mentioned

raising

in

and

able

rates

are fine, provided we en¬
industry to carry the burden.
the
past, industry has been

In

at

the

if

held

capital

a

surtax

lesser period.

Only

like they will have to raise it some

negligible credit for any
is permitted to apply
against ordinary income. This tax
tends to freeze property in the

3

hands of old

able

to

some

2%

or

can,

raise

4%

per

Possibly they

year.

will

it
of

new

output

Now it looks

year.

per

but

amounts

man-hour

require
huge
equipment re¬

quiring billions of risk capital.
meantime

the

men, many

we

see

our

In

best

of them young, unwill¬

losses

affects
kets.

it

year,

simply because they have partici¬

more

pations in pension trusts and be¬
cause increased salaries mean lit¬

and

after

taxes.

Additional

Factors

Stock

Additional
common

on

rate

bearing
are

on

the

margin requirements and the cap¬

gains tax, which tend to re¬
strict trading, particularly short-

trading, which kind of trad¬
ing has a definite tendency to
modify violent swings im prices

term

or

down.

The Federal

Reserve Board has

modified the margin requirements
so

that you can

borrow up to 50%

would

for

assist

in

pres¬

At half the

probably

revenue

transactions.

the

produce
Treasury

promoting

more
This would have the

desirable by-product for both the
Federal and State governments of
transfer

curity

taxes

dealers

of

and

more

for

se¬

income

which, in turn, they would

upon

pay more taxes.

This

ital

either up

it

mar¬

Treasury—for 11 years
of $155 million per

ent Federal revenues.

v

markets

our

by the fact
insignificant rev¬

less than 4/10 of 1% of

more

Market

factors

stock

Bearing

adversely

proven

brings

average

ing to take the risks of leaving
their present jobs to take bigger
and better jobs at higher salaries,

tle

is

to the

enue

and

liquidity of

This

that

an

the

owners

is

because

a

the

desirable
market

objective

for

new

or

fresh increments of equity capital
(whether additional or new is¬

sues) is influenced largely by the
nature of the secondary markets

.

from
ex¬

re¬

rules

stockholders to subscribe.

capital gains tax is
the rate of 25% on all profits

The present

at

after

a

six-month holding period




tion

of

earnings

through reten¬

or

through

in the securities indus¬

thoroughly subscribes to the
general principles embodied in the

try

Securities

1933

complete
tion

to

requiring

Act,

disclosure

of

informa¬

the investor in connection

with

a

both

the

security

or

supply of
capital. It follows that a vig¬

obtaining
orous

a

and

favorable

'active

market

on

the

issue. However,
industry and

securities

in

York

other

Stock

markets,

Exchange, and
is a desirable

the
company
by answering his?
questions and furnishing him wit&

agreement

upon

changes which will make the pro¬
cedures more workable and less
,

\

was

-

V

referred

to

curities and Exchange Commission

in

an

address last week, in which

he

stated

of

the

"that the unworkability

present

the

financial

firms

exchanges

of

techniques estab¬

lished in the statute has been ap¬

their

and

dealers in

numerous

curities

form

organized
branch of¬

whole

the

covers

even more

unlisted

se¬

that

network

a

country

and

man,

or

walk

can

in the

man

in

the

to

one

organization whose in¬

and

opinion

him

the

of

information.

This

missionary if

matter and
integrity ©£

you

ambassador, or
please, not only
fully conversant with
his subject but have a background
of personal experience in the in¬
vestment business, both in and out
of the large financial centers, so
as to speak the language and ap¬
preciate the problems of the deal¬

should

ers

be

that he encounters—both large

through its final remote tentacles

and small firms in both large

of

small

mail, telephone and telegraph,

reaches

virtually

every

stock¬

holder, investor and buyer of se¬
curities for income or profit—in a

communities.

does

whom

the

accustomed

s

are

established.

well

Since

continuing success of American
enterprise, through dealing in its
securities, they welcome accurate
information and data

sincere

pertaining to situations that will
interest

to

clients.

and

customers

their
.

;

management

depend

investor is

the

customers'

clients.

and

wise

them

is

of

a

not

bines

their livelihood depends upon the

be

is

It

poten¬
people
to

present and

in¬

wiibt

invitation, with selected

to

to go for financial and investment
advice./ Investor confidence
in
them

upon

horse

These

tial.

and,

of communication with in¬

both

and

many

brokers, salesmen, research staffs

dealer, whether an unlisted house
or
a
member firm, is the basic
vestors,

with

but

partners

customers

means

In

stances he will talk not only

word, every member of the finan¬
public—in the country.
The

pull

upon

the load

in

any

but

that
one.
com¬

Whether

team.

a

is selling frozen foods, the
right of a chaih store to lower
prices or the advantages of in¬
vesting in a corporation's stock,
one

effective

the

way
is to use all
together. Publication ad¬
vertising
attracts
attention and
carries the perstige of print; di¬
rect mail reinforces the publica¬

weapons

tion message and augments it
more

tical
door

with

information than it is prac¬
to

print;

and through the
the representa¬

thus opened

tive walks in to get action out ©f

If a corporation is to get its in¬
tegrity advertising acrbss, there¬
fore, it must reach the dealer or¬
ganization as well as go directly
to the investor through the finan¬

favorable frame of mind.

cial

its

way

publications.
One excellent
to reach the dealers is, of
to

course,

in

may

do

through

so

financial

publications.
selling, direct

other

these
But,
mail

be and is effectively used to
There

reach the dealer.

are

com¬

who

prospect

a

is

already

in.

a

Every transaction in a listed se¬

curity is recorded on the tape and
issuer's name brought to visual attention in every office ©f
every

member firm and in many

unlisted,

If

newspapers.

it

ap¬

in the "National Quotation
Sheets"
that
reach
practically
pears

every

dealer in the country that

handles

over-the-counter

secur¬

good many of them,
This
costless
advertising
that
keep security
dealers in¬ ities.
formed frequently and regularly/ makes public the extent of activ¬
as
to their financial status, their ity in a stock and it is this activ¬
business activities and every as¬ ity that indicates, quite definitely,
the degree of acceptance and ap¬
pect of their progress that is in¬
teresting and significant.
There proval accorded to the corpora¬
panies, and

a

ought to be more. The most com¬
mon complaint heard from stock¬
holders,
dealers,

as

in

a

well

as

from

lot of

companies to reach an

intelligent decision about
companies' securities.
-

many

cannot find
about what is going on

is that they

out enough

Finally, the

use

those

of representa¬

tives, in effect, salesmen, has often
been demonstrated to be most ef¬

parent for

fective in reaching

held

tant

open

;

public is the
the

fices, together with the

as

certainly since 1940 have
recognized that the provisions of
the Act relating to dissemination
of information during the waiting
period, and the prospectus deliv¬
ery
requirements have never
worked.
Representatives of the
industry and of the SEC have
labored sincerely but unsuccess¬
fully for a number of years past
an

reading

required

in the financial business.

member

mission

reach

Several

buy them.

securities dealer organization. The

same

to

a

equally efficient and widely
channel
through which to

reach

the Securities and Exchange Com¬

years." He has again
the door to continued
*m'ot rtudv of the problem by the
thing in itself—and that this is
Cemhnission and representatives of
one of the things which must come
New

for

and

private placements as alter¬
native means to public distribu¬
tion.
I
believe that practically
everyone

convince

so-

called

by the new Chairman of the Se¬

secondary market (listed
unlisted) for older securities,

good

new

rights to

needs shall be met

capita]

A

offerings of common stock-under
distribution by way of

whether

to

for securities already outstanding.

therefore, is the first step toward

a

as

expensive.
This problem

purchase or carry listed securi¬
ties and to 75% to take up new

to

arises

is to open the door,
through which the sales¬
representative, or am¬

terest

used

regulations. These considera¬
tions are weighed when the ques¬
tion

effect

are

An

of securi¬

their

as

bassador

everyone

which

funds

with

Acts

main

Effective

of

advertising are in
selling a product, an institution or
an
idea, their true purpose and!

cial

■

time, labor and
involved in meeting the

Securities

affairs.

means

the door

actually

rates

the

are

its

about

other

those who

quirements of the various Federal

individuals'
for

cas¬

siduously and read by others than

and

benefits

it

pays

has/ever been made shows
that such publications are read as¬

connection

public distribution

pense

The

f

:,i.

Spot

through

back with

investment.

Regulations

considerations

be

must

SEC

of

Other

the

6

technicians.

profit on the
Every investigation

1

government.

raising

along similar lines.

Effect

with

Continued

publications

4

page

that

1

whether it be to the

that

clear

am

be

for the benefit of the entire nation.

from

thumb

or

money

unbalanced budget and more

an

inflation.'

ment

rallying point about which

fied

ually. But when he

in favoj

am

vide

a

financial
their

opinion on in¬
study of the prospectus
registration papers by quali¬

and

the Act as inter¬
the
Commission,
is

by

toons

They

ising and should give us the en¬
couragement to cautiously experi¬

a

telligent

what a
financial publication charges, you
haven't a chance to build business
can
be sure that he does it only
from profits.
,r
V
;;
because he thinks he can get his
Let no one think from the fore¬
who

men

Committee, in its report, can pro¬

such

base

always

proved the backbone of our coun¬
try for generations—these are the

re¬

would

of their dealers, in¬
advisors, rating services

struggling to get big, which have

at

small

in this

savers

advice

vestment

other

corpora-;

men

large businesses, if additional from the present all - too - high
jobs are to be provided to absorb peacetime levels is not the
way tc
least 6%. the 700,000 persons who, accord¬
get more tax revenues,. but that
When commercial banks generally
ing to the Department of Labor, on the other hand, some judicious
pay 1% on deposits, mutual sav¬ are added annually to the nation's
decreases
in
tax
fates
may
so
ings banks 2%, and savings and labor force, As
investors, we feel stimulate business activity as ac¬
loan
associations
2lk%
to
3%, that only a cooperative effort on
tually to produce more tax rev¬
common
stocks which yield
6% the part of investment bankers,
enues
in 1 toto.
In other words
are in a relatively very favorable
institutional
investors,
business there is a law of diminishing re¬
position. Plainly, these facts give managements and
the
Govern¬ turns.
The recent experience of'
ample proof of the growth of ment will suffice to solve this
Canada along these lines is prom¬
yield - consciousness among the problem in time. We feel your
yields

for

course

■

000 of stock to investors this year
at

reading by individ¬
wastebasket/but pf
those who want them,

copies must be available. The av¬
erage investor must depend upon

who

The Blind

and

is

for

and

from

Continued

home mortgage terms which, as am interested in is the maximurr
savings in stocks, the outlined before, would lead to a
tax revenues that can be raised
majority ascribe their preference shift of the FNMA portfolio to
without having a depressing effect
to the higher yield provided by
private institutional investors.
on
business itself, the source of

This attitude is supported by the

intended

preted

vestment of

such securities.

pur¬

expen¬

start

of

returns

these

to

even

uals reach the

Nevertheless,

as
proprietorships, then partner¬
ships, building out of earningsthere are millions of them, there
are some 3,700,000 tax returns ol
unincorporated
businesses
and

only

average

solicited

procedure .is

though rules for ex¬
pediting prospectus delivery have
been adopted, the mechanics of
prospectus delivery are still highlyunsatisfactory. Most prospectuses

much in¬ the

very

This

and

technical and legalistic document.

three

who

men

effectively

reading himself
the prospectus since the prospec¬
tus is by nature a complicated,

machine to increase his pro¬
or

gain

the inves¬

the

doubtful if
can

formation

alone,

little, buys

saves a

is

It

investor

nothing but the deter¬
mination to work, sweat, save anc

rent dividend

sumer

net

who start in bus¬

come, equal initially to 10% of
the dividend income not in excess

regular divi¬

to

tor.

little

men

build—the

tedly, this is only

than

with

These little

to the stockholder for dividend in¬

My second proposal, looking to
rather

the real protection for

of

materially because of the

maintenance

fraud, misrep¬
resentation and the like, constitute

he

be

chase.

its sive

safeguards.

utterly foolish to take

pro¬

this

to date.

dends

that

weakening

sions of the Act for

com¬

iness with

limited enforcement of Section 102

the

be

risks

the

dictate

would

sense

would

established corporations is to pro¬
vide in the tax law a tax credit

needs

Of course,

posal would not reduce
income

mon

income

if he did, plain

even

without

more

My own opinion is that the reg¬
istration process itself, requiring
as it does complete disclosure, to¬
gether with the liability provi¬

nothing to put into indus¬

try, and

Congress some constructive

fundamental

tax exempt

on

Out of taxable

Treasury

reasonable

the business."

he has

interest

prospective investor before he c&i

industry, and it is to be hoped

to the

primarily the rich man—the rich
man
has quit, he can live on ac¬
cumulated wealth, often in large

dividend
reserves
consisting of
plied to them if they do not pay cash or government securities in¬
out the bulk of their earnings as vites the
application of the surtax
dividends, because the Bureau of under Section 102.

based on the theory that a copy
of the prospectus must reach eadh

lead to something that may bring

years,

those

pressure-

> 2*

to

advertise the

rity

the all-impor¬

in order
company's integ¬

dealer organization

by,

furnishing

information

tion.

•

The number of
are

corporations that

presenting their story, adver¬

tising their integrity, to the finan¬
cial public through organized di¬
rect mail campaigns and, aboveall, direct and
contacts

units

of

with
the

repeated personal
all

the

far-flung

security dealer net¬

work, is increasing.

It is becom¬

ing the hallmark of a successful,

growing corporation that realizes
its obligation to protect its stock¬
holders and the value of fostering
its

sources

of

new

capital.

26

THE

(2658)

Continued

from

4

page

;

COMMERCIAL

CHRONICLE

FINANCIAL

&

Nagasaki, place the two
together that one
bomb would take out two plants,
it is true, they were three miles

.

crash off until he is out of office

apart, but that is what happened.
they had been four miles apart,
only one plant would have gone

years.

with that

true

at

case

piants so close

Prospects of Industrial
Use of Atomic

Energy

being used to thing else that would give off the
But the only
power airplanes, I think it is very same indications.
doubtful.
There are possibilities safe
thing to do is to assume
of using atomic energy in the pro¬ that it was a bomb.
Now, the effect on American in¬
pulsion of airplanes, but they are
far in the future, they are very dustry
of that development, I
expensive, and the question is think, is much greater than the
Whether the expenditure of the effect
of
the
progress
in this
material in the flight would be country. It brings up immediate¬
justified at all under the most re¬ ly, how will American industry
mote conditions.
protect itself and our nation in
Of course, if you want to go to the event of a
war,
not only
the moon, why, then, you have against the use of a bomb but
got to use it.
It could be used, against the threat of the use of a
and you could probably get away bomb?
done.

As

with it.

But I would

see

rea¬

no

believe

■I I

you can

To

next

the problem.
the uses that do
seem as if they had a future, what
has happened there?
I believe
they have progressed in just about
as fast a way as we anticipated.
The? are gradually coming into

?

Now,

It

use.

to

as

well

was

that there is

in

know

1945

great field and

a

growing field for the

of

use

a

ra¬

dioactive isotopes, particularly in
research. Research, of course, has

been

popularized

when

it

comes

Jo medicine, but I believe that in
the

find that the use is even
greater in research on plant life.
It is one way that I know of to¬
day that a great deal can be

We may

learned

what and why and
wherefore of the growing of

Jhe

plants.
stance,

We want to know, for in¬
on the use of fertilizers,

Whether

good,

the

fertilizer

whether

stalk

it

builds

or

of

use

to

as

does

merely

fruit,

radioactive

isotopes,

•

-

•

'I.

't

•

As to the

industry,

'

'• 'v

r

''

••

'1

•

f

V

\

.

.

of the isotope in

use

for

that

,

•

i

builds
by the

and

be determined.

can

any

strictly

industrial

purposes, I believe that there is

a

possibility there, but how it will
come, I don't know. I think it re¬
quires some of this new approach
that Mr. Crawford told you about.
It certainly cannot be done with

knowledge that we have to¬
day. But the thought has always
been there; the possibility of us¬
ing the radioactive isotope as a
any

to move

cars

for

we

New

York

;

to the

well for

any

that

E

should

if

the

but

country,
break

It

ample,

an

Ford

As

its

to

medical

,

.1"; '? C*

treatment

ailments, there is

of

every

prospect that there will be

some

development along that line, but
I do not anticipate that it will be
as
great in its usefulness as in
medical

research

tool to be used

used,

That

eventually
used

It

is

a

the X-ray was

the microscope has been

as

used.

itself.

as

as

a

is

it

not

saying

won't

cure

come

that

to

be

we

Power

in

Russia

Now, as to the other develop¬
ment, and the development that
to
.

me

us

to

seems

be

should

of

be

the

there

sion

in

sians

was

an

Russia.

thing to

equivalent

only

explo¬
proper

is that the

have

of

announced

atomic

The

assume

now

that

primary interest to

today, the President

that

one

a

what

Rus¬

bomb,
we

had

the
in

New Mexico in July of
1945, one
that
not
necessarily
can
be

ex¬

cap¬

by

all

board.
course,

the chain.

choice.

explosion.

have

and maintain

ing.

Or

we

our

can

partway

between.

tion

them all in the

a

bomb

or

whether it might have

been the failure of

a

pile




or any¬

I

should
believe

should, in the location of
plants, look into this situa¬

new

put

we

we

Of

of

concentration.
same

a

the

of

kind

a

bank

the

1

r ea

thought that nobody who is
defeated in a war today continues
to exist, in the sense that we want
He stays
nation stays

the

but it is

a

alive, perhaps,
alive, perhaps,

slim existence.

very

but

succeeded.

of

rate

of

the latters' demand for

budget

the

can

a

bal¬

have caused it.

other

confidence in the system of
ernment.

crash,

unbalanced

the

budget,

and

this budget deficit, which the La¬
bor Party was unwilling to cor¬
rect adequately, not only gave Mr.

McDonald

the

chance

to

take

refuge under the benevolent wing
of
Mr. Baldwin,
but shook the
world's faith in Britain's financial
soundness.
ine

It is difficult to imag¬
today how high Britain's pres¬

tige stood;
ment

of

she

was

financial

the embodi¬

honesty.

The

blindness of the Labor Party had
shaken confidence, notwithstand¬

ing the superb moral courage of
its

Chancellor, Philip Snowden.

Managed Currency No Remedy
Had Britain in those
sessed

Don't

put

place. Don

ferent.

a

days

pos¬

managed

would

not

currency, the
have been dif¬

Lack of confidence would

have deprived her of her reserves

rapidly as would happen now
but for exchange control, made
workable by the generous support

We

must

know

States and Canada.

conducted

properly,

must

we

why
they
weren't
and
who was responsible—not for the
sake of raking up ghosts from the
past, but so that when the future
the present, the people
in power will not make .the

comes, or
now

mistakes that

same

the

past, if
that

so

any

and

made in

were

made, and

were

will

we

nation

continue to

not

be

a

have

happen to
us
what has happened
to Ger¬
many, Japan, and other nations in
recent years.

lent her

your plants so close to the
other man's plant that a miss on
him will get
you, or, as was the

The financial help recently ex¬

tended

to Great Britain

is'nearly

ten times the amount of what

was

ldan

so-called

mutiny of Invergordon (September 16), where
friction

some

arisen

had

little

a

which

above

had I been
barely
million, at the end of

£ 121

reached
September,

1931,

a

in

1933

the

after
;:ater

million,

£191.8

two

—

debacle.

Two

years

months

(November, 1933), when the

United

States

had

too

off

gone

sterling

in New York was
Yet neither trade
unemployment had conspicu¬

worth $5.1479.
nor

ously improved.
A'

r

Effect

..1,

>

.

of

is

It

1931

next

decide

-

-,y*'

v\

Devaluation

of

out

the reduction of pay to naval rat¬
ings.
It loomed in the eyes of
frightened capitalists as the be¬

to

whether

devaluation

impossible
the

not

or

much

did

to

1931

good

to

Britain, for it was almost imme¬
diately followed by a complete
reversion

through

of her

the

economic

introduction

policy
of

tar¬

,

iffs and. at the Ottawa conference,
of preferential arrangements. Ex¬

ports of British produce

from

rose

£389
million
(1931)
to
£396.
Imports fell from £798 to £732

million; the adverse trade balance
was
considerably reduced. - The
production of consumers' goods
(1925-29 basing 100)
had risen
in

73

1931

they

later it

fourth

back

was

producers' goods
better.
They rose

tfte third quarter. 1931

the

fourth;

later

year

a

down again to 85 and

were

The

90.

quarter

the

75;

little

in

third
in

77

year

a

a

96

the

to

and

72

to

in 1931, when it did not
The last shock came

from the

repaid; the rest

from 89 in

her.

save

freeing of sterling from

the shackles of gold had not done
much for production,

plus

labor

were

available

In

the

and

though sur¬

unused

on

large

a

capital
scale.

two

years after devalua¬
unemployment
had
risen
(1931) to 2.881

tion

from 2.666 million
million

(1933);

by

it

1935

was

just above 2 million—the number
of
unemployed had, of course,
ginning of Communism in Gre^t
In March 1935 it had just
risen.
Britain.
Great Britain was forced
to

devaluate

because

nomic system

her

built

was

on

eco¬

world

reached the

Weekly
96.75

devaluation

Britain.

lost

was

on

Great

She almost preened

her¬

valuation

well

was

every

dishonest

never

before

creditor.
with

debtor,

been

mankind

Now

Bank

of

longer true.

had
by a

learned

England"

was

no

The greatest creditor

country had failed.

Great Britain

abdicated from the economic

leadership

of

mood

same

which

in

it

used

to

horror, that the saying "safe

the

had

known

the

of

world—in

the

absentmindedness

she

to
have founded her Empire. Yet she
was extraordinarily lucky. All her
rivals clung for the time being to
gold and the fall of sterling gave
her

the

was

chance

of

supposed

undercutting

them. The prices of imoorted raw
materials and foodstuffs continued
to

decline,

wholesale

prices

re¬

mained almost stable; British costs
of living steadily moved down¬
from

ward

136

to

she

167

had

1933).

the

got

worlds.
The

(December, 1920)
For once

(April

best

budget

was

Government

convinced

the

no

both

balanced.

Coalition

was

of

r;;;.':

world

danger

Communism

of

The

elections
that

there

Socialism

Great

(August, 1931)

or

Sterling
own

level.

had lost

By

over

down

to

20% of its value, be¬

3.89

the dollar;
at the rate

in
of

more

than

30%

or

over

the

10%

over¬

long

as

remained

(Sep¬

meagre

been

heavy.

benefitted

moder¬

as

her leading rivals
gold standard.

the

on

Once they ceased to

offer opportu¬

nities for currency dumping, these

petty advantages disappeared, but
the

not

resulting

consequences

from

having attained them. Brit¬
ish
credit policy had helped to
mitigate the German crisis. It had,
however, intensified her own en¬
tanglements.
The
devaluation
forced Germany either to follow
Britain's example—which was next
to

impossible,

for

could

she

not

hope to solve the reparation ques¬
tion by

defaulting
having

creditors,

on

her private
made a

just

agreement with them—
or she had to take a course of se¬
vere deflation/The Bruning gov¬
standstill

ernment had really no

choice. In

country where the word

a

"inflation"

mass-hysteria, one could
with the value of the
currency.
Deflation pressure in¬

released

not tamper

the

creased

number

of

unem¬

ployed from 4,355,000 in Septem¬
ber, 1931 to 5,668,000 in Decem¬
ber, a figure which rose to 5,773,000 12 months later, and greatly
helped

the

advent of Hitler.1

It

proved very clearly, that devalua¬
tion might benefit a devaluating
country temporarily at the cost of
its

November, 1932,
$3.28, the loss was

120%

ately

this

of
had

Britain

Great

by

to

price

achievement

find its
October, 1931, it

allowed

was

to 94

tember 1933),

Britain.

in

pre-crisis (1929) level.
had fallen from

wages

The

The true inwardness of the act
of

ing

„

1932, £50

million

£130

that

as

of the United

In January,

were

Bank

gov¬

know

as

about.
The rapid rise of unemployment
way

capital
it

the

In this respect

the

million of

in our government. We must have

panic

for

strangle enter¬

attract

to

which had fled.

gold,

That, to me, is the fundamental
thing that ought to be considered
today.
We must have confidence

d y

gold standard at
foreign creditors,

is rather the

result

don't,

having seen the evi¬
dence personally—whether it was

partway be¬

Personally, I think
go

in

behest

anced

standard of liv¬
go

had

as we are

tween.

course, we don't know—at least I

not

stay

million

our

decentralize and

can

be safe, or we can

that

atomic

We

of

thus a
standpoint of de¬

centralization.

sults of

an

the

from the

nor

It

had

The

way

£130

even

top

a

spread

rise

a

production; they
will merely cut out one link in

menace

I would like to leave with you
the

confidence, and for the time being

defense

the

Every big plant, in the
manufacturing plants, is

prise,

later. Yet the gold reserve of the

,

self on having discovered, if not
invented, a novel device for get¬
among foreign businessmen (July
ting out of trouble; though de¬
14, 1931).
This being so, neither

advantages, of

of

degree that

a

be

con¬

not to

was

destruction of everything that we
believe in,
^\

she had lost it.

report

the potential targets

out

hardly

Distrust

level while the
bank rate was being lowered and
before the publication of the May

would not be able to strike all

of

pould

franc

and

reached

advantage is that
the enemy, in attempting to bomb
us,

It had served its purpose,

which

which had been unable to stop the

1931 Contrasted With 1949

Unemployment

in those decentralized plants, even
if we do not truly practice decen¬
tralization.

tember could be reduced to 5% in

It would not have been the

tion.

that date she raised it from 2.5%

the

goes

it

annihila¬

an

to 3.5%, and a week later to 4.5%.

decentralization, no
matter where
those
big plants
are put, because one break in the
chain, 1 one; link, and our mass

dropped from the air but if placed
the ground can be exploded
End can give off all of the re¬
near

* >i

million, and the certainty of
a balanced budget could halt the
drain of gold.
Until July 23, the
bank had made no attempt to stop
it by raising the bank rate.
On

cars a

are

but

serious,

very

would not have been

foreign trade.
The 6%
imposed late in Sep¬

February, and to 3.5% middle of
March.

quarter;

£15

That is not

There

that

loan, (equal to 73% of the bank's
highest gold reserve) nor the ex¬
pansion of the fiduciary issue by

actually

we

mean, for
automobile plant

production

a

country that would

our

been

with

5

page

"national."

dollar

a

bomb.

Atomic

.

tinued to such

with one
They will have to go and
look for them.
They won't wipe

itself.

from

country

called

we

system that

the

of

people.

company.

in

use

division of
have

threatened

were

rate

fared

year—but turning
out everything going into those
cars.
It could not buy wheels
catalyst, for example, or the use
from some company; it could not
of it in some particular
process,
buy all its piston rings from one
jiormally a chemical process— or two companies; it could not
something of that kind may prove
buy its fuel pumps, as was testi¬
to be of value.
You know that it
fied earlier this year, I believe—
has been used in oil exploration.
that 84% bought from the same
That may continue, and may con¬
tinue to be of value.

we

Sterling Devaluation:

carried
tell, us

Chrysler does, but one
of turning out,
say,
a

thousand

War.

bank

to

or

capable

It is

culties in

of

Continued

able not of turning out the num¬
ber of cars that General Motors
or

complete annihilation.

that in the time of the Civil

valuation, which was supposed to
be responsible for Britain's diffi¬

from

would

have.

reason

this:

American

decentralize

that
the

down

is

observation

people today are
convinced, down
in
their
hearts, that they have got any¬
thing to worry about.
They feel
that everything will come out all
right. As a people, they are think¬
ing as the average elected official
feels who is responsible for gov¬
ernment
affairs, when govern¬
ment affairs
are
not going too
well. He always hopes that some¬
thing will happen to keep the

really had
real decentralization, not that we
scatter our plants throughout the
mean,

existence

our

not

that

not

Well, to have
decentralization
complete lowering of the

would

never

threatened before in
with

of
been

would like to have it. The

with in

standard of living of our
It

the

hundreds

things have been conducted prop¬
erly in the past; that if they were

for

effective

means a

in

the last few days about the

American industry.

really

par¬

probably

deal

through
We
have

up

to exist.

the

You

great

a

same

it.

We have country that has been
built

means
means

handle

can

point of de¬

(who have never
responsibilities)
to
we

system

successor

security of the United States in
my opinion is not as sound as we

of the loftier plan¬

some

is the ef¬
our

his

and

It is all very

be carried out.

ners

in

wartime situation, and you are
undoubtedly
tired
of
reading
about my views on this subject
and that.
I would like, however,
to emphasize to you that the real

centralization; how it should be
carried out, if at all, and how it
can

that

covers

subject.

seen

papers

J:'>£*:

comes

that

and

anyway,

this country. It
plants, perhaps. It

ticular

Any employer,
any industry here, would be im¬
mediately affected by that, not
only in the event a bomb was
dropped but by the threat of a
That

years

in

believe

have

City.

bomb.

life

J

half mile. That is

a

of

for

now

putting them all in the
place.

the

of

some

means

not

Just how bad

would be faced

what

of the radioactive isotopes.

use

hours

decentralization

smaller

would depend
entirely on how fast the news
spread. Last Summer, during a
very nice Saturday and Sunday,
Ihere was a traffic jam out here
on Long Island. It took something
ten

number

of

the panic would be

like

It

in this country

on

a

picture, those

New York City.

reasonable

decer' i-alization.

fect of the changes

thing,

on

the

is

a

we

exist today, I do not believe that
atomic energy is the solution to

that

the decentralization that has been

going

ot you who live around New York
the objective or have to suffer in the subways
have, of course, is a little i here at
any time, just what would
nearer at hand, and for that ob¬
happen if there was the threat of
jective, undet conditions as they an atomic bomb being dropped
The

bomb.

one

me,

way of

for trying to go that distance.

son

If

it

to

Thursday, December 29, 1949

when practised
leading economic power,>it
spells
chaos
and
anarchy
all
competitors;

a

round.
The
In

•

1931

strained

V"

•

Recent

V-Vvs-Y-'

Sterling Devaluation
Britain's

everv

nerve

friends
to

save

had
her

Volume

170

COMMERCIAL

THE

Number 4868

FINANCIAL

&

(2659)

CHRONICLE

27

durability. it will not come up again before ficiently by a. precariously bal¬
budget
accompanied
by
has not it is over; import prices in de¬ anced
mild
semi-coercive
direction of
been caugnt yet by a genuine fear valuating countries must rise.
catastrophic
financial and eco¬ lar. Great
labor into export industries.
In
that
As
case,
stable
money
nomic reactions which would fol¬ less in the United States and else¬ of inflation; the bulk of the work¬
represent declining real long as British Labor is content
low in its wake, but they had a where, and the United States can ing class feel safe as long as ris¬ wages
with stable
incomes and stable
much
stronger foreboding than buy over 40% more in Britain, ing prices are offset by more or wages. But it is in the power of
workers
to
increase
their purchasing power, output will not
the British themselves—that she and of its devaluating camp fol¬ less speedy rising wages. Where the
take
lowers. This redistribution of the wages are automatically adjusted home
rapidly,
at
stable increase sufficiently, and costs will
was leading the world toward an
not adequately decline.
But the
abyss.
This time foreign opinion world's wealth by a socialist Brit- by agreements based on costs of money wage rates by turning out
more exportable goods.
Increased British are slowly learning that
abetted, nay even impelled her to tain in favor of the capitalist living indexes, this catching-up
not
output per man or shift would leisure is the most expensive lux¬
United States may perhaps be in¬ can
take that step; it was greeted as
easily
be
stopped;
it
an act of constructive statesman¬
terpreted as a belated act of grati¬ threatens to release an all round automatically cut costs by spread¬ ury a nation can indulge in, for
tude for the $6 or more billion demand for levelling up wages. In ing
overhead
expense
over
a while all other luxuries must be
ship. - Yet 18 years ago, before
devaluation
had
become
almost which British labor has grudg¬ these circumstances, ceilings and larger number of salable units. paid for by hard work, it is se¬
can
hardly
hold Without monetary deflation the cured by doing nothing. The Con¬
universal, it had been recognized ingly accepted from the much be¬ exhortations
down rising costs of production,
price level would slowly decline tinent used to reprove the English
as
a
means
for exporting a na¬ labored minions of Wall Street.
and with them the magical, but and real wages would rise.
Sev¬ Upper Class for not being on the
tion's unemployment troubles to
Britain Has Not Got the Goods
purely temporary advantages of enty years ago, progressive econ¬ job from Friday afternoon until
other countries.
It had aroused a
Unfortunately there is no guar¬ devaluation are bound to vanish. omists struggled hard to make Monday morning. In the good old
good-deal of moral indignation.
This time it was accepted as the antee that this sacrifice will suc¬
Some
Observers
consider this employers understand, that higher days when Britain sat on the top
of the world, she could very well
ceed.
Were the United States to the natural
natural way for
getting out of
salutary course, which wages and shorter working hours
afford it.
Now that Britain is liv¬
would in the long run reduce la¬
economic difficulties of one's own spend 42% more dollars on Brit¬ events
should follow
when the
bor
costs
and
increase
profits. ing on the bounty of the United
ish goods than before devaluation,
making. It had dealt a very heavy
price level has sufficiently risen,
States, the whole nation has be¬
blow at the very principles of the the problem might be solved. But total purchasing power and total Many employers finally learned
the lesson.
In the meantime or¬ come week-end minded.
Ample
International Money Fund, which this implies their buying expanded output will, they imagine, balance
ganized labor seems to have for¬ leisure is a high social ideal, but
had been founded with the object British imports at predevaluation properly.
But when this happy
This will not be done, equilibrium has been established, gotten it. It will remember it per¬ it does not create wealth; it is de¬
of
preventing such happenings; prices.
rived from it.
yet it received its blessing.
The partly because dollar costs for costs are bound to be so high, that haps only after it has found by
bitter experience, that scarcity in
In the long run, the spectre of
standards of both the world's eco-' many British goods were too high nothing but another devaluation
the long run makes for more ter¬ real
and British deliveries too tardy, would make
nomic morality and
scarcity—not merely the re¬
of its eco¬
many goods salable
but partly too because Britain has in dollar countries. Moreover mil¬ rible unemployment than plenty.
turn of some coupons—and of ris¬
nomic

from devaluation.

They

may

have

long

chain

foreseen

the

not

of

by 30%
the

has

added

40%

over

purchasing

power of the
Britain can buy

to

dol¬
30%

it

has

physical

some

Fortunately this country

intelligence have gone down

not

considerably.
conditions

The

which the pres¬

devaluation

ent

to

was

cure

dollar

the opposite of those
prevailing in 1931.! Great Britain

today is suffering from over-con¬
sumption and over-employment,
she did in

as

from

1931

and
unemployment,
She does not raise enough goods
to

imports, for her

for her

pay

investments and for

overseas

the payment of her
In

debts.

must

the costs of

imports and thus

this

in

way

1931,

prices continued to fall.
ain's
do

planned

not

In Brit¬

imports

economy,

depend

movements

import

as

so

much

price

on

government pur¬

as on

chases and controls.

They

be

can

reduced

by cuts of the type an¬
nounced before devaluation was
decided

; But

upon.

cuts

no

are

remedy until they hurt so badly,
that

people try to get rid of them

by, greater output at lower labor
costs, and increased exports. When
cuts
are
not offset
by imports
from other areas,

a

larger share of

the national income

domestic

on

be spent

can

the

and

products,

supply of goods available for ex¬
ports is actually diminished. For¬
eign markets, moreover, contract
for countries whose exports are
admitted

not
to*

for

pay

United

and

have

their

States

imports.
not

may

The
in

react

this way

for they are giving away
goods,* but Canada does and has
badly suffered from them. Cuts,
price

prevent

not

do

moreover,

rises of essential goods which must

imported to keep the industrial
going;
they drive up
costs of production all round.
be

Devaluation defrauds those for¬

They can, it is true, buy

rency.

the

same

amount of goods as be¬

until

fore

prices

rise,

provided

that their assets are released
the

goods

their

are

accounts

blocked

and

permission to use them is tardily
given, their claims shrink in value
as
prices rise.
By this process,
Great Britain's 3.5 billion of fro¬
zen

to

debts may

finally be reduced

billion.

The creditors can

2.45

by devaluating their
own currency to the same degree.
All members of the sterling area
avoid

this

with

the

have

done

situation

exception
so.

is

But

of

Pakistan

their

worsened,

overall

for

they

to

pay

more

for




greater

shift from

one

employers
additional
for export
merely to

devaluation

get

the

number of dollars
devaluation.
There is

same

as

before
valid

to

reason

British
exceed

that

stimulus

rapidly

could

amount' under
20%

Britain's

just where it

the

dollar profits.

of greater

increase of

An

that

assume

production

leave

would

dollar

shortage

before devalua¬

was

tion.
She

might,

ports
the

of

switch

course,

the so-called unrequited ex¬

over

countries like India to
States, thus avoiding

to

United

payments
About

her

on

released

were

frozen

British

of

15%

debts.
exports

last' year

(£267

million) for this purpose. Such di¬

actual

of

level

Owners

paupers.

gilt-edged securities who can¬ does not dare to use the word
switch
over
into
equities, "deflation," nor the methods by
holders of policies and pensions which it is worked. In the minds
of most bright progressives, defla¬
are being systematically robbed of
their share of the national income, tion is but an alternative term for
which

they , bought

trusting

the

To them the State is not a

State.

benignant provider of welfare, but
a
thief who, under cover of eu¬

phonious phrases, is taking away
their property.
They have been
unwise enough to try and provide
for their old age by their own ef¬
forts, instead of calling on their
citizens to do

fellow

it for them.

The government

leaders, flatter
themselves that they can keep the
price level fairly stable. They do
not mind a slow rise, which will

permit them to reap the benefits
devaluation. It will not bring

version would threaten the stabil¬

of

ity of India's economy and her po¬

them about until it can furnish a

litical relations with the Common¬

sufficiently

The needs of the

wealth.
Slates

and

India

United

an

strong

incentive

for

increase of the national output.

moreover

are

hardly identical, and the overall )ii British Worker's Attitude
problem, insufficiency of all Brit¬
:Fear of plenty —as -the har¬
ish exports, Would not disappear.
binger
of
unemployment — has
Again, additional exports might made the British worker choose
be diverted from the home mar¬
"leisure
preference," or if one
ket.

Here, too, the scope is lim¬

ited.

large percentage of Brit¬

A

ish consumption consists of capi¬
tal

goods,

of

goods

consumers'

and of services which are not ex¬

portable.

No price reduction will

induce

United

to

British council houses or

buy

States

consumers

spectacles made for the health
services, or solicit medical attend¬
The offer—now being

ance.

drawn—of
ance

free

medical

with¬

attend¬

for tourists to Great Britain,

would

only

secure

were

Britain's

it

main

lar

owners.

the

United

additional

dollars

become one of
attractions to dol¬

to

Nobody
States

who knows
imagine,

can

that their citizens will rush

over

in shoals to be treated free of cost

by
can

at

British dentists, so that they
spend their hoarded dollars

Ascot

or

Stratford-on-Avon.

A diversion from the home mar¬

ket

of

a

considerable

percentage

wants

to

put

it differently, "au¬

Britain's

tional

actual

their extra efforts—besides being
uncomfortable
their

security,

essential.

are

—

may

strong

undermine
incentives

Incitements for en¬

trepreneurs, though badly needed,
cannot
be
very
effective; even
when

they

profits
means

are

allowed to obey the

motive,
for

they

imparting

have
them

few
to

a

output would,

would if
The gov¬
ernment
attempt to obviate its
pressure on prices by frantic ap¬
peals to keep wages stable and

income
anything be expanded.

to

save.

aware

of

money

They do not seem to be

of the inherent immorality

asking people to postpone pur¬

original
sin.
It must not be
touched—though if it is called
"disinflation"
it
may
not
be

deadly. Discount policy and even
open
market operations are of
course
of little avail in a world
one

itself, that
instantly transform bank

has

which

can

persuaded

into physical capital by
charging half a percent on it.
Within the range of its suction

money

draw goods out

power money can

production process; when
this limit has been overstepped,
of

the

almost invisibly
genuine inflation.
It
has to be syphoned off in some
cheap

money

into

fades

But governments who have
pinned
their
faith
on
cheap
money, do not dare to go boldly

way.

for fear that the en¬

into

reverse

tire

credit structure
When

down.

may

tumble

have

they

waited

long enough it happens anyhow,
the

as

depredation

gilt-

the

on

edged bond market in England is
clearly demonstrating.
The
way
out is a reduction

been

market to

another,

will

have

shot in the arm,
and unlike the 1931 devaluation,
merely

a

The decision of

be repeated.

may

the General Council of the Trade

Unions Congress to recommend

a

until 1951 as long as
the price index does not fall be-*
stop

wage

low 112
and

(the present day figure),

does

rise

not

above

im¬

118

plies the willingness of organized,
workers

to

somewhat

accept temporarily
reduced

a

of

standard

Experience can only show
whether
this
potential fall of
5.36% in the purchasing power of
wages and
the "rationed unem¬
ployment" occasioned by the gov¬
ernment's
reduced
expenditure
will be sufficiently painful to in-r

living.

duce

part

ing

in

efforts

strenuous

more

the

the

of

on

result¬

workers,

at lower
be off¬
set in part by smaller spendings
on
amusements or by diminished!
savings and greater dissaving. In.
any case, it is a first recognition
by British Labor of the plain fact,
a

that

larger output

The

costs.

no

pressure

may

national socialist govern¬

ment is in a position to impose
Austerity has
the stability it hankers after on
not hurt him very much—Any¬
of
government spending, espe¬ the economic forces which move
body who has observed austerity
cially on non-reproductive capi¬ the world. In 1931, sterling was
on the Continent during the first
tal goods.,
When this is done allowed to find its own level. It
world war or later in the year
on
a
sufficiently
large
scale, was stabilized as a convertible
1947, knows that well. British au¬
workers on such projects will be¬ currency after the cataclysm which
sterity is an irritant rather than
come
redundant,
and
transfer British devaluation had started,
an incentive.
Were it not so, the
with a little gentle prodding to had somewhat subsided.
Today
members of the government would
there is no flexibility, and though
not dare to go round the country export industries needing a larger
labor supply.
That part of the the shock following devaluation,
and tell the voters, that they are
national product which has been so far at least, seems to have been
better off than they ever have
less violent, the end is not yet in
non-reproductive
and
non-ex¬
been, and if the voters really felt
portable, will be reduced in favor sight.
hurt,
they
would
not
believe
of
another
increasing
portion
them.
But when people fear that

sterity preference."

working population which prefers
comfortable scarcity to competi¬
moreover, contract the volume of
tive plenty.
A painful rise in im¬
physical goods available for do¬
and costs of' living
mestic consumption, while the na¬ port prices

of

imports
chasing when informing them in
from hard currency countries, and
the same breath, that they will get
their purchasing power very
less for their money a few months
quickly contracts.
hence.
It is bad psychology too;
Devaluation after all is a gratis
once
the potential investor gets
transfer of part of a nation's pur¬
really
frightened, he loses all
chasing power to other countries. sense of proportion, and buys not
It' means selling your country
what he really
needs,' but an.y
short. If not a cause of a nation's
stuff which may or may not be of
pauperization, it is a revelation
of it. The devaluation of sterling use in the distant future, provided
have

have to provide the
output.
It

for

stimulus

otherwise

When

available.
are

and

pressure may

the

not

sales in order to

more

machine

eign creditors whose claims afd
expressed in the devaluation cur¬

will slowly be pushed down to

ing prices will induce
and employees to raise
output at falling costs
to all the world; not

of

means

no

izing that some sort of monetary

about 20%

re¬

duce consumption—it did not work

in

some par¬

government is slowly real¬

The

lions of people with rigid incomes
who are already suffering badly,

A re¬
duction of 15% would necessitate

Great

free economy, devaluation
almost automatically raise

a

to

over¬

production

new

order

In

ticular goods like whisky.

no

not

goods.

prices, apart from

are

in every way

the

got

succeed, Britain must first reduce

might provide incentives, were
government strong enough to
hold down wages.
This was not
the

necessary

tion,

for

after the 1931 devalua¬
the continuous fall in
raw material prices

foodstuff and
was

pushing down costs of living;
repeated for ag¬

it will hardly be

ricultural prices are

pegged. Had
the
United
States
adopted the
Brannan
plan, under which the
farmers'
income
is kept stable,
while prices of farm products are
allowed to fall,
costs of living
would have gone'down. But next
year

is

an

election year, and as the

which

The

scheme

the scale

were

to

enough

to

shock

a

show

their comfort,

both

might

work,

of dismissal large

give

and

workers

the

sure

(Special

is

able

to

apply is large enough to produce
that shock, and without it the na¬
tions movable output will hardly
fast enough to neutralize
both rising import costs follow¬
ing devaluation and lesser dollar
income per unit, without which
sales cannot be expanded.1
United States has

deliberately

created

temporary
unemployment
by
strikes in order to bring about
relative scarcity in the

Chronicle)

Financial

Upland, Neb.^

and John W. Micek of

Neb.,

>

now

are

Waddell

&

Benkelman,

associated

with

of

New

Reed,

Inc.

York.,

1

;

D. T. Moore & Co. Admit

grow

Labor in the

The

whether the pres¬

government

sometimes

to

Walter Nielsen of

their income

their

is doubtful

Reed, Inc.

that

very

it

Two With Waddell &

the

to

them

job had been based on
unstable foundations — the
bounty of the United States. Yet

and

James

the

W.

will become

member

Brooks,

York

New

a

of

Exchange,

Stock

partner in the ex¬

change firm of D. T. Moore & Co.,'
Street, New York City,

50

Broad

on

Jan. 1.

an

individual floor broker.

He has been active as

markets of

i

.

its

particular products; it can evi¬
dently afford it.
British Labor's
preference for relative scarcity
and limited output is suicidal; for
Britain's output must buy over¬
seas

With Hegeman Co.
(Special

to The Financial

STAMFORD,
S.

Vezina

has

foodstuffs and raw materials,

American farmers do not

without

be

It

s^em to
greatly enamoured of the plan,

be sold to dollar coun¬

can

tries.

can

which

hardly

she

be

cannot work.

increased

suf¬

with

Hegeman

Street.

Chronicle)

'

CONN.—Richard
become

&

Co.,

affiliated
300 Main

Continued, from page

2

it in Russia and the Ukraine.

ex¬

sugar

in

1947

8.35

in

1948

pacity

3.50

in

1949

which

'

companies suffered substan¬
tial inventory losses because of a could very well show earnings of
drdstic break in prices for black¬ between $4.50 and $6 for 1950.
strap
molasses,
a
by-product. Regular dividend rate is 50 cents
of 25 cents
These losses taken during the 1949 quarterly—an extra
fiscal year, were a major factor in was paid in 1949, $1 in 1948 and

and

to be

not

do

we

burden

a

All other things

fiscal year.

1950

The current

It

being equal, and figuring no profit
on -molasses—earnings for most of

ice is 19.
be our judgment that

would

pi

with

price and proauction condi¬
tions during 1950 as related div¬
idends for these two companies

will not be

From

less than in

1950.

attempt to inyade that sugar pro¬

estimate in the

For instance, we

Vertientes-Camaguey,

case

of

which

earned

«

in

world

earnings

selling

Zv.olasses

price

during

^

•

$3.50

to

the aver¬

and

sugar

The divi¬

1950.

rate of $2

dend

of

.

,

for 1950, depending upon
age

safe and

appears

at

$12%,

the

is 16%.

.•

The stock has gone

would

I

years.

other

like to

yield

stock

the

on

Cuban

J.

White

A.

The

Co., Cincinnati, O.

&

security I

like best is the

obligation of a school district or
a community in Ohio whose econ¬
rests upon agriculture, where

omy

the

land

rich

and

ductive

is

pro¬
and

princi¬

ers are

pally

of

man

descent.

Such

Ger¬

bond is

a

listed

not

■

any

on

exchange,
usually

is

it

not "rated"

by

national
rating service

any

group

its

"mar¬

substantial

and

ketability"
is
admittedly not

Sugar Stocks

what the bank

J. Austin White

examiners
is

also to want),

appear

superb.
Such

the

security will not satisfy

a

the

is

make money by capital ap¬

to

But it is an excellent
individ¬

preciation.

investment for banks, for

uals, trustees, institutions, in fact
for anyone who wants safety of

who

and

principal

And, in accordance

income taxes.
i

.■

.

..

,'

■

;

'..v

Denver, Colo.

forum

for the oil, which he had to
buy in the Wyoming markets.
Along came the war. He was suc¬

ket

Peters, Writer & Christensen,

When the

with Emerson's law of compensa¬

v..-'..

GERALD P. PETERS

V

with

cessful

subject matter of this

with

and

Senator

the

United

Government
bonds,
Series
E—
seventy-five—what could be bet¬

States,

having

constructed

ter? And then

I

read, during

the

last

ten

bears, while

E,

of

the

5

is

little

that
Gerald

P.

Peters

ad¬

vertising in

local security about

a

which most of
of

know

us

some

us

Robineau, who runs
the company, is young, intelligent,
capable,
earnest,
hard-working
in

successful.

this

When

business

in

he

started

1940,

got his little skimming plant up in
Cheyenne, as a result of a suit

company/, a

first

He

small
earnings.

very

took

plant and made
out

of

it.

He

that
a

burn

over so

both sour

unit
the

that it could

and sweet crude.

He then began to develop a mar¬




two

is

or

three

changed

so

actually

though

bonds,

o

funds that do not pay Federal in¬
come
taxes.
This is particularly
the

of

true

longer

of

maturities

called

Like

has

(Butte),
nil

in

in

oil

up

Zimmerman

in Wyoming; he has

Maudlin

Gulch, over in
Western Colorado; he has some
oil in Kansas; and he has a big
field
in
Fiddler
Creek,
up
in
Wyoming.
Based

at

on

the

in 200

came

the

for

Future," prob¬

ably many securities will be sug¬
gested as "inflation hedges.",. As¬
suming that there is such a thing
as
a
satisfactory "hedge against
inflation," one should realize that
there is need for a hedge against

capacity for

add

well, which
day, if run
year, he would
year income to

$2,000,000

a

a

a

his company.

half million

a

outstanding, it doesn't take

much

mathematics

that

one

would

well, if

mean

to

is used

far

is

turning

gasoline in this

only

the

o

be

course.

abate

yet
to

dollar,

real

a

threat

Washington

indeed

The people maj

one.

this

seems

a

sending

by

more

conserva¬

tive Government that will be more

reluctant to

spend, and give away,

the American taxpayer's dollar. If

spendthrift

Government as we
with the philosophy

have,

now

Federal expenditures cannot

that

reduced

be

and

the

■

finest

He has not

octane

of

any

only

to

way

is by levying

taxes, then we shall be faced
only with a greater threat of

not

with

the

increasing loss

an

individual

freedom.

Such

The

a

than

inflation,

against

intended

inflation,

runaway
a

but also

veritable Socialist Govern¬
This

ment.

Government,

in the

"protecting" the

of

people

from the inflation which the Gov¬

itself

ernment

Shackle
v

3, *

,

r

the
1

«

is

causing,

people
•

' %

•

to

Newhard, Cook
St.

If I were asked what

oi

vestment

,

.

(not

will

merely
>

4

•

security

the present

time,

hesitation

out

I

ductive and

rich

is

land

and

would

the first

of

when

has

\ Such

be

dependent

difficult to
lect

proven

of

upon

the

time.

no

as might be true in
community. Gener¬
ally speaking each farmer is his
own
employer, and there is uni¬
formly a greater degree of ecoaomic stability in a community oi
many small employers than in a
community of a few large employ¬

William Witherspoon

in such

ers

enviable
tax

of Ohio have
of meeting

record

favorable record of tax

large, speculative or
investors.

The

most

I believe, is that

Motors

General

it

has

diversification in

a

wide

a

Not only has

of products.

range

the

manu¬

facture of automobiles in all

an

price

classifications

wide

also

but

a

of

non-automotive items.
This lends a degree of stability to
range

their

promptly.

obligations

that

of General Motors; therefore, that
is my selection.
':
■

place, the farm¬

areas

re-

investors, whether they

or

universal stock,

»y.

,wv

small

conservative

Further, the rich land can be
produce enough to
permit the farmer to meet his ob¬
ligations, including the payment of
second

to

itself

stock

a

t

attractive to the largest

be

number of

be

of

a

problem

seems

the selection

into

could

relied upon to

the

■

solve

ers.

In

are

present
Hence,

the

industrial

his taxes.

ones

available

managements,
an

attrac-

e

which

one

any

the

of

many

tiv

se¬

issue

one

out

concentration
employment under one or a few
There is

crop.

like

I

best, I find it

are

community would

a

common

a r

stock

will likely
continue so.
Agriculture is gen¬
erally well diversified throughout
not

particu-

1

stable in the past, and

Ohio.

asked

what

place, the economy

communities

such

stocks."

However,

principally of German descent?
In

at

with¬

"Com-

be,
o n

m

pro¬

whose, taxpayers

type of in¬

preferred

my answer

safety of principal is provided
in a bond of a community whose
economy
rests upon agriculture,
the

Co.,

&

Louis, Mo.

that

where

Fulton

in

WILLIAM WITHERSPOON

economy

safety

Was-

County,

District

School

County, Celina School District in
Mercer County.
;;;

because ii

provide

best, the pay¬
on rich farm¬

Fulton

in

District
seon

security I like best is prob¬
"hedge'

ably more suitable as a
against such a shackled

This

the company's business that is not

payments,

present in

even

in

attribute

from

the

corporations—an

many

ment.

1932-34, results not only
ability to pay taxes in
depression years as well as in

attitude

desirable

more

fore,

such

that

ber

levied

taxes

represents

farmer's

created

also

his

highways,

won

for

themselves

Ohio

have

the

for

favorable

These farmers

mans,

icans,

of

and

have

are

descent,

an

ings

many

a

thrifty

Wherever

farmers he will almost

As

poor

land."

And

you can

be

other

words,

a

community with

omy

I

an

a

such

favorable

and favorable type

been

costs

re¬

level

normal

more

lower

or
;

peak

in

earnings

of

year

1949 may
the

in

early

impair

the

of

payment

the lush $8 per share annual

dividend

if

the

Sloan

Messrs.

comment

of

Wilson

and

to

is

measure

the disbursements.

They

pointed

econ¬

out

divi¬

recently

that

dends in the pre-war years aver¬

about 85%

aged
that

of earnings and

something

economy

approaching

this

proportionate amount might

obligations promptly.

a

share if

per

had

reduction

the

to

cur

capable in their business and want

With

the

experienced

even

and with taxpayers who are

to meet their

margin

decline in earnings that must oc¬

rely

like such a
obligation of
stable

at

$15

1950's, but consider the amount of

by capable management.
In

$14 and

higher

Some
from

one

their keeping the land good,

bond because it is

between

selling prices.

experienced banker-farmer put it

upon

to

through

"These fellows just aren't attracted

by

profit

duced

invariably

find that the land is rich.

estimated

share, would have been in the

the

finds these German

1949,

of

year

been

neighborhood of $12

work¬
conscientious

and

one

full

the

have

somewhere

for being hard

reputation

for

which

universa

almost

the high side, historically

on

centage

they are of German
and they have won foi

themselves

of

speaking—possibly by 2 to 5 per¬
points.
However, earn¬

in¬

Amer¬

for

been

mar¬

margin

to have been some¬

appears

what

But

years.

ing,

They

course.

maintained.
profit

22.5%

ing the first nine months of this
year

not Ger¬

are

profit

General Motors before taxes dur¬

vestor in bonds of such communi¬

ties.

earnings

Hence,

come.

are

The

reputation, both for paying their
taxes promptly and also for beint
are

per¬

produc¬

present

should remain good if

enviable

an

to

years

gins
in

the

on

disposable

and

maintain

should

place, the so-called

farmers

the

with

tion schedules for at least several

taxes.

"German"

de¬

replacement

sonal income in the United States,

busi¬

his livelihood. There is thus
a doubly compelling reason for the
farmer to want to pay his real
In the third

This

war.

automobiles

of

number

the

the

commensurate

mand

ness,

estate

very

is rapidly being filled.

Nevertheless,

land

only

during

"vacuum"

payable

the

on

not

but

home

is

bond

a

been

1949.

during the past few years,
by the deferred demand

ous

the investor should remem¬

more,

during

caused

Further¬

taxes.

have

The demand
for automobiles has been prodigi¬

good" when they have paid
estate

sales

its

large

paying their taxes, than any othe*
group of people in the nation.
At
banker put it, these people
real

of

manufacture,

of General Motors, and there¬

ness

one

their

invest¬

conservative

dominates the total busi¬

course,

toward

"feel

of

Automobile

prosperity, but also from a comnendable desire to pay such taxes
Probably the farmers, especially
in the rich areas of Ohio, have a

more

name

out

area.

highest

of

the

of

less

such

that company.
He

But the
inflation, where
people lose confidence in the gov¬
loosely,

determine

$4.00

with

I like

which rests

ment of

shackled

a

prospect is hardly conductive to
investments in common stocks.

threat of runaway

at capacity,
a share

run

about

or

the result is

economy
of

Deal,

Nazism

gree, and

butes

inflation

word

The

balance the budget

With fewer than

would be: Pettisville Locel School

Fair

the

the

good farmers, both of which attri¬

misfortunes.

other

the voters elect to return the same

first

barrels

agriculture and with the farmers
principally of German descent

The difference is only one of de¬

called

be

so-

inflation.
"The Security 1

forum on

Best

usual

against

"hedge"

In this

the

as

ernment credit and in the sound¬

He

ing land in Ohio with diversified

Socialism,

Communism.

Deal,

Facism,

which

Further, such a security is not

examples of the type of

New

from

such bonds.;

many

selling about 85%

shares

skimming
turned

these

high quality, afford sufficient yield
that they can profitably be pur¬
chased even by institutions and

he has found oil.

market,

cracking

then

last

situation

he

fact, for this reason alone, some of

too

to

cracking unit

the

now

high yield to compensate for theii
relatively low marketability.
In

his own, and controlled, mar¬
ket, and about 15% to the major
distributors, and since that time

and he

with the Bay Petroleum Company,
I-e went in with a very small
and very small

the

to

know

Maurice H.

aqd

the

to

and

more," namely,
Frontier Refining common. I like
it for the following reasons;

some

about 85%

sold

distributors.

years,

chance to do

a

out and

production

During

I

"Here

said,

the

tion, these bonds carry a relatively

recommended

oil, he had refining
he had to gear the market

own

for

and

<

oi

major
distributors an.d about 15% to his

security

man,"

one-sixth

about

at

purchase

no

He went
of

So
I
said,
"No,that'sout,

the

to

value.

had

And

dollar.

certainly,

octane

proceeded

plant

then

still

purchase

price

succeeded in
in Cheyenne

and

purchase was completed.
The plant came into his hands. He

the

on

the

That

lost

you

I

40%

then

that

its

Series

the

of

gasoline plant,
for airplane gasoline.
He ran it
successfully
for
two
or
three
years, until the end of the war,
a

and

you may have
gained 25%
•on

hundred

O'Mahoney

Government

first mentioned, I said

was

Federal

pays

debt

the

about

Government

recom¬
whose aim

person

ask

-

Three

des-

so

hardly

burden.

bond which

speculator.^ It is not

mended for

•

proved

need

structive to Europe and England.
It matters little whether such a

whose taxpay¬

% examiners
seem to want. But the quality, the
inherent
soundness
(which the

■

have

principal, with commensurate in¬
come, in an economy which prom¬
ises to be disrupted by ever in¬
creasing
governmental
controls
and taxes. ; Now why do I feei

place during 1950.

\>\.

.

which

expects to do it again.

to be in a position where
advances
could
take

appears

trols

is

averages

entire

business, but all the people) with
more controls, the same con¬

think from here on, Mr. Robineau

as

The

an¬

see

Thursday, December 29, 1949

ever

to

one

its equal and I

that is

one

from

share in the last ten

a

sugar

trend.

the

line.

of represen¬
producing company
shares since the beginning of 1947.
At
current
levels,
these sugar
shares are not very far from their
lows; one can detect a modest im¬
provement in recent weeks, which
suggests the beginning of an up¬
tative

through

for automobile gaso¬

over

it would
necessitate supplying Japan from

ward

expect its continuation. Priced

we

Formosa—any

price

sugar

composite

$2.50

from

of

turned

We present herewith a chart of

1948

2.08 in 1949

,

towards

turn

can

gasoline

original refinery, and the govern¬
ment
refinery, which has been

Communist

Chinese

the

other countries.

4.25
.

would

it

the

ducing country could advance the

$5.28 in 1947

,

:

;

standpoint,
follow

all

J. A. WHITE

political
be well to

attitude

an

he

1949.

international

Companies based on the
anticipated . production
and
an
average
selling price no lower
than
1949, should be higher in

the Sugar

seil

to

45 dollars

$1.50 in 1947.

them

expect

earnings for the

on

sul¬

gasoline in this territory, He has
developed his own market.
He
has developed his own distribu¬
tion.
He has developed a ca¬

Cuban At¬

sugar

rent

less

with

out

comes

$10.68

higher.
1949, the Cuban

reducing earnings for the period.
These losses should be non-recur¬

it

that

whichearhed

lantic,

pected to be substantially
During the year

CHRONICLE

phur in it than any other cracked

In the same manner,

The

is

for

demand

FINANCIAL

&

gasoline in this territory, but he
has polymerization, which means

Security I Like Best

The
world

COMMERCIAL

THE

<2660)

28

pre¬

in

vail

policy

of people, one
■

V

't

I

'

should
'•

-

C

subsequent

'

I

,

n

'

>

prevail,

1V-.
-

•

■'i

■-

,

If this

years.

"

earnings
i„

,

■

.

'

t

•

,

Volume 170

have

would

Number

decline

to

$10 per share to
annual

THE

4868

under

to

jeopardize the $8
could

paymentand

de¬

COMMERCIAL

stock should attract those

common

with

investors

speculative

-a

clination.

CHRONICLE

FINANCIAL

&

what

you gentlemen, individual¬
ly and collectively.

means

in¬

If the

'

and

men

happened? Some 6t them
of them went into
lines

other

of

endeavdr,

29

ity will, in the long run, help to
reduce
the
costly
number
of
empty airplane seats and unsold

died—some

in all de¬

women

(2661)

some

"

cline to

around

In summary

$6 per share and

still permit an annual dividend at

mon

the

fers

regular $5 rate.;

Even

rent levels of around 69-70

approximately
turn

for
in

even

time

on

General

yields

good

of

re¬

prevailing
stocks.

common

Motor's

cur¬

investment,

anyone's

-

this

high yields

,

stock

common

attractive not only for the

appears

high

7.2%—a

$5

on a

annual dividend the stock at

yield

that

antici¬

be

may

com¬

of General Motors of¬

stock
the

therefore, the

large investor

an equity
with an ex¬
cellent past record and although
he may not be as interested in the
large return, he should, neverthe¬
less, be interested in the good
possibilities of capital apprecia¬

of

a

proven

The

tion.

small
of

concern

is offered to the

same

investor, but the high rate
will

return

appeal

probably

enticingly to him. The trus¬
General

pated during the next few years,

more

but also for appreciation possibil¬

tee should be attracted to

ities.

Motors because of its "blue

and

Dividends

between

of

$5

$8 per share cannot continue

to be

iod

paid

of

protracted per¬

over a

several

years

without the

price of the stock eventually

flecting that condition by
stantial appreciation.

re¬

sub¬

a

Hence, this

while

characteristics,

chip"

should

it

the speculator because
of the capital appreciation possi¬
bilities during the next few years.
appeal to

Hence, this issue appears to be a

universally
stock.

^attractive
■

-

common

.

*

!

partments of management think in
terms
of "Service," the task of

from

be

able

going

to

half

mishandled

or

In

You

be

to

salesman,

a

from the porter

that

and

right

goes

she is

or

be

to

This

camaraderie
tween

Business

i

tele

has

from

built

been

personnel

your

the

be¬

clien¬

dollars every
assure

the

business

taking,

no

of

care

80%

to

high

as

90%

as

of

me

or

air line in

of

capacity before

break-even

your hotels,
:;r: ; ••■■;

in

the ;needs and
people than

the red.
;

fly out of

we

;;.i

v7.',:

Assuming that these break-even

seat sales and house
arbitrary and cannot

Sales
To

succeed,

counts

are

be reduced by

pull

with

there is but one way to

might.-,;

boys, can we >hope to
the: same
consideration

your

receive
from

them,

■•■,"'0

•

..

'

hotels
regularly
convention leads
and even
guest lists which are
solicited by; our sales personnel
in the joint name of the hotel
and Eastern. This is Service, gen¬
Some-

supply

resort

,

with

us

tlemen,

and

traffic

like

of consideration.

that kind

Day

customers

our

in

and

out

day

,

have

we

representatives, reservation

clerks

and

visiting and

agents

talking to our pas¬
prospective passen¬

and

sengers

sales

counter

sell

them to use
Eastern when they travel—go on
business trips — attend conven¬
trying

gers

to

vacations—and go

tions—take

fishing

on

All of
large volume of hotel

hunting trips.

or

which has

a

at its

patronage

terminal points.
that, in

I mention this to prove

addition to being so

similar in

business

we

activities,

are

We

bring people from near and far to

is

that

and

SALES¬

through

MANSHIP.

in this
idea—no magic formula about it.
Salesmanship is an American in¬
vention.
It began with the prercvolutionary Pack Pedler.
nothing

is

There

new

but

that

it

years,

salesmanship must be the fuel
will make it go places
in
.

,

salesmanship.
while

And
ous

;v

;

is

it

v

the

true

vari¬

vital
that

forms of advertising are

aids

elements

the

sales,

to

•'

,

door, or we take them from

ments, the Hoof and Mouth Shock

miles away.

Brigades of Salesmen—the„ vigor¬
ous
push-button warriors — the

air
transportation
for
your
guests
through the efforts of your trans¬
portation people.

.

,

r/>■„■

Our

yours,

hour

the

Sales

Measure

Must
,

24-Hour

Basis

sales success,

on

the same as

must bes measured on a 24The loss, created by

basis.

room

fighters who ring door-bells.

that remains unsold to¬

must have the abil¬

A salesman

ity to contact all types of people.
He must know his own business

thoroughly that he can answer

so

*

all

questions

satisfactorily he

so

clients

his

convince

will

that

he

produce and will deliver the

can

offers to

he

services

and

goods

ship with Father Time, because if

economy

they do not sell today, they have
a chance to sell tomorrow.
In the

need of

no

rooms

and empty seats

advantage you

The only

have is you don't

broke at the rate of 200 to 300
miles per hour. ; •
;
go

Then, too. our problems of how
enough profits to stay in
are very similar in their

men

unless

of

in business
facilities stay "sold."

us

our

can

stay

problems are so iden¬
tical, it is fortunate that the solu¬
Since

our




:

the

on

of

return

peacetime

-

eco¬

nomics and the need to go out and
work for business. In other words,
to make
four sale^ grow ywhere
only one sprouted before.
During the years that led up to
,

actual

after

years

ended,

combat

we

We

,

are

turning

now,

at long last, on the

Tpoint

from

that

We

are

that lower
cold

on

now

our

way

down to

plateau of realism and

time activities.

returning

glad that we are
that level because

am

to

to put

er

goods

sales

on

150,000

sales¬

And it
to create and

shelves.

power

demand

the

take

and

In

Air Lines this

Eastern

In

we

realized

efforts
Sales.
on

is

on

changing
we

To me,

which

must

Service,

our

price,

connection, you hear a
lot of crying on the part of busi¬
nessmen.
It is pathetic to me.
I
talked

have

executives

to

and

sales

know about sales and

We

have

salesmen.
for

men

the

reason

selling.

generation of
We have had no sales¬
lost

a

past 12 or 15 years.

is that business did not

salesmen—turned' into

fusers.

six
We

have

year.

it

center
as

well

our

waiting list
We do not want your order,

just

too

long

clutters
a

lot

up

of

a

our

files and

accounting

that

slump

a

There

for

was

today

ago—there

years

in

—

was

prosperity.

spoiled

so

yours

order-takers

made

us.

going to stand or fall, and that

or

ho¬

resort

or

both in busi¬

are

When

people

'i

; V

<

of

out

should

provide

When

sales¬

services.

talk

we

about

15%

further drop, let

ber

that

happen

the

same

today

that

10

a

or

remem¬

us

America first.

see

words,

thing could
happened in

And I

can

the

fact

In

we

will

be nothing

business careers

for salesmen.

Some of you may

Slipping Back to Normal
that

things

I

begin

to

!

to

back

derstand

your

that I do not

problems

un¬

the

in

pends upon salesmanship.

'

i

addition, it depends on our

ability to prevent a Buyers' Mar¬
ket
from
reaching
the
same
destructive

extremes

cent Sellers'

I

of

have

our

as

in selling.
Show me a good salesman and I
will show you a man who makes
contacts

Not

"good-fellow
cause

he

because

well-met,"

he tells the truth

is

but be¬
about his

in this world with¬
friends, be it business friends,

social friends, or political friends.
Friends

—

people who will help

ready to give you
a
boost, indirectly or directly,
whether
you
are
there or not.
Friendships are our greatest as¬
you,

who

land

anywhere
And, I

globe.

sales talk.'

a

you
no

on

to always re¬
land like our

the face of the

am never

too busy

to sell that idea with every power
at my

.'

command.

believe

1

.

United

the

in

cannot think

States,

of any better

and

1

way

for a person to spend his va¬
than
in
knowing more

cation

this

about

French

the

leans

Michigan

talk to

and

meet

citizens from

their

friends

Or¬

opportunity
fellow

your

pll over our country
their

about

-—learn'

ours.

Florida;

Hill in Boston—

take advantage of the
to

or

in New

Quarter

Beacon

or

of

country

Whether it is

views

then

and

and

ways

—

make new
home

back

go

to old friends with new ideas;"

But more than

home with

that,

new

a

you

will go

respect for our

a

cannot get on
out

urge

member there is

glean

great faith in the fruits

friends.

me

conclude that
a bit of time
obvious sales

quite

rather

a

Yes, this is

Let

re¬

Market.

personal

make

talk.

men

Do not think

In

1

taken

have

to

normal, a lot of
shed tears of selfpity over their hardships instead
of
good honest sweat
through
salesmanship.
"
slip

younger

need

no

They only employ

spenders and collector,?.

anything superficial.

now

un¬

thing, there

left in the world

House Governments have

highest that this land has ever
known—superficial if there ever

And

v-

Welfare States and Poor

to sell.

high tide of prosperity—the

V-

?,

■

do that very

less

You entered your

was

you, gen¬

danger is that

perienced those harrowing times.
a

;

,

not

assure

' --1'

America.

1929. You younger men never ex¬

on

do

tlemen, that my interest in prdmoting this type of/travel is en¬
tirely unselfish. - It happens, how¬
ever, to be completely in line with,
my belief that the main sales ef¬
fort on the part of all thinking
Americans
should,
be
to
sell

and snobs out of those

men,

fellow

Americans in

of liie—a respect
build

in

others

every

walk

that will help us
a

living

loyalty

and love of America that is more

than selfishly

skin-deep.

v'"

,

■

First Sees, of Fla.

Formed in Tallahassee
j

are

During this insane state of af¬
companies discharged
laid off their salesmen. And

new

class

fairs many

I

prosper.

other

own.

It

of

many

engaged in making

want

planes

to

ha vie

spend
time
and
money
visiting 1 other
lands until you have seen your

fact, were zooming into that
super-duper -level of prosperity

which

must

In

In

now

not

before

never

More Travel Ahead

you

ten

or

sets.

do

with.

hotels

'*

1949?

slump nine

no

anything to do

we

as

Service is the key
business and

They could not get it for

They could not get it for
months. You cannot have it.

a

year,

conditions,

re¬

airplanes

in

succeed.

we

%

hv

in

One of the most beneficial by¬
Then, there is this everlasting
products of our high level of pros¬
talk
about
a ' Slump! : Do
you
perity has been a lively interest
realize, gentlemen, that today the
in
the
world
and
its
affairs,
level in industry and business is
coupled with a growing urge to
higher in volume than it was in
travel.
I am one of those who
1939 apd 1940 by 30 to 40%?
believe that to know America best,
What are people talking about

People wanted more goods. He is not only informed
dependable.
He
makes
goods than were being produced— but
friends.
And that is what a busi¬
more services than were available.
ness must have—friends. ".;/
Most people — merchants and
It is trite, but true, that you
owners
of the business and socalled

to

travel,

right

and

our

that

seats

and

You

ness

next

nor

namely,

rooms

sell

either

tels.

will have to prove

that

causes

of

right

one

to

was proven

—

fill

can

can

used

their junior ranks of your various sales
ability to succeed. Men seldom do organizations.
The
number
of
that when they are strolling on young men equipped to face a
Easy Street.
The same applies to Buyers' Market is pitifully small
employers.' They went soft. Now and yet, the very prosperity of
management must again prove its the nation, our ability to keep our
ability to regain and retain its own heads above water and those
leadership. .,v • -! "; ■> ■'..
of the rest of the world too, de¬
: ••;"
men

now

now.

goods off the shelves. *■
because

the

in

;

high

facts, which goes with peace¬

Frankly, I

and

have

now."

entry in World War II, and a

our

thing

one

hand

what

wrong!

week;

in

air
lines and hotels working hand in.

need- them.
re¬

It takes productive pow¬

ployed.

in business unless a large

None

in

in addition to those now em¬

maintain

population engages in-travel
for business, health or recreation.

,

Y But let us reflect a few minutes

The

furnished

was

absorb

could

alone

takes

our

stands

cently by James J. Nance, Presi¬
dent of Hot Point, Inc., when he
said that the electrical industry

business

None of us can stay
share of

time

and better salesman¬

Proof of this

to make

basic aspects.

this

at

more

ship than ever before.

hotel and air line business. Father

against us.
There is
"Tomorrow" for today's empty

v,

organizations in various in¬
sell.
This seems, at first blush, a
dustries and, actually, it is shock¬
rather simple problem to solve.
ing to find out how little some of
But, salesmen! Just get some the
younger men understand and

night, by the seats that remain
empty in flight, can never be re¬
captured.-v:; saelsmen! That is easier said than
Most manufacturers, wholesale done.
Good salesmen do not grow
and retail dealers are in partner¬ like corn in Kansas, and yet our

Time works

"

•

plateau of super-duper prosperity
/
Yes, gentlemen, salesmanship— —a fool's paradise which too many
creative, inspiring and effective people came to accept as normal.

door to that of another hotel
;

hard.

America, and all over the globe.

your

of

To get

work

has 'perity—an

your

In like manner, you arrange

'*

Success

beaver.

But

!

next

built

not

,

satisfaction

salesman

today—not

are

need

need

is.. at

lived in a false prosAlice-fri-Blunderland
created and met the demand built existence where people got paid
upon new discoveries, inventions for
making errors, a period in
and
research.
In
our
modern which everybody won high awards
world, science and invention may with little or no effort.
form the engine and vehicle of our
Now At Turning Point
advancing pattern of existence,

the

Throughout

fight the ever-present elements of
sales resistance are human
ele¬

hundreds

a

must

you

"You

you

Of course,

way.
was

resist¬

it.

new-model

and
coop¬

established

not

was

,

Florida's all-year roles

so

know

not

sales

month! And, I have the best there

twice as
To stay ahead, you must
everlastingly with all your

ahead,

few

"Salesmanship Must Be the Fuel"

our

com¬

plementary one to the other.

lic

■

the

say

you

must combine
Let us always

we

work like

must

Eastern; because we fully realize
that
only
through., cooperating

internal economics,
bring our
services and facilities to the pub¬

to

v
*

everyday

he does not have the sales-

what

remember—to hold your own, you

in

hotel

the

of

Means

Sales with Service..

points

wants

Service

and

every

Rome

as

day,

one

i.

resorts

Commerce

conviction, the business backbone people -who'

public's attitude;'toward our
The same goes for your

people and

even

.

cause

do—how they

or

do

all-season appeal

of

in

erated

not

going to

fotir

winter

great

our

an

hotels,

Chambers

resistance, he is lost. He
stopped cold right there be¬

is

\

company.'

capacity

of

interested

more

frofti

they say

do

that

Florida

they

of

spent about $1,500,000

we

prove

a

into

resort

period

a

to vacationers.

get cheaper."

meets

do it—as it all reflects on

or

say

the
run

before you reach the
point. Our load factor
seat sales must rise above 60%

And, let

year.

there is

you,

in

runs

must

count

house

Your

•

to

our
system amounts
hundreds of thousands

on

many

difficulties

our

parallel channels.

and ours.'

hotel

of

tion

It will

I

am

neighboring

playland has

salesmen

client

product, I

salesmen

When

everywhere they go

means

the

when they see

ance

operator—we

salesman.

a

Over

to

influx

summer.

a

radio

a

and

months,

for

fight

said—"Well,

on

ordinary

manager,

counter

because

Those

pilot, mechanic,
supervisor,, agent
operations, reservations, ticket
or

Florida

the bottom,

and

so-called

wait awhile.

top. It makes no difference wheth¬
he

again,

developing

summer

regions.

they

stamina it takes

down to

go

want your

to the

up

on

low-cost

lack the courage it

hear

crying

expect everyone

we

the

business.

called

Eastern

—what

marvelous

a

to

over

market.

mass

a

Last summer, Eastern led in an

experiment toward

because

rolls

the

They

start

expect everyone to sell—everyone

happy to report that

sell.

takes

customers.

in

Salesmen Wanted

not

to

to

relief

have

do

dissatisfied

or

class institution to

by will find themselves

go

the

on

two-thirds of their time trying to
resell

with

as

ur'

-

-

refer, of course, to the new
low-fare, air coach flights which
may
change air travel from a

order-

change.
Therefore, most of them,

years

for them

spending

Alice-in-Blunderland

rooms...

I

change because they are too old

customers, instead of

and

out

contaminated

were

hotel

better positions,
of those who re¬

taking philosophy, and will never

the

themselves

many

mained

Then they will

confine

to
new

too

that

good, conscientious

by good services.

selling

with

100%

am

Pave the way

salesmen.

er

11 XV'

page

I

salesmen—the

traffic

Continued

but

selling will be a lot easier for the
salesmen, because they will find
big Welcome Signs on the door
mats
of
customers,
instead
of
mile-long tales of woe and bushel
baskets of complaints.
j
Frankly,

into

graduated

TALLAHASSEE,; FLA.

First Securities Company of
ida.

Inc.,

offices

In the air line

business,

of business

the traveler whose

a

we are

brand

friends

—

buying capac¬

—

in

The

Flor-t

formed with

has

been

the

Lewis State Bank

Building, to deal in state and mu¬

nicipal securities.

Cblin English

is President of the new

firm,

i

30

COMMERCIAL

THE

(2662)
Continued

from page 5

CHRONICLE

FINANCIAL

&

;V'•

■/V

Thursday, December 29, 1949

comparing with 246.75

sponding date

Tomorrow's

The State of Tiade and Industry

Markets
Walter

during this period that the automobile industry expects to set pro¬
duction records and expects March to be a record for all time.
This week the steel order picture continues to look good.
Can¬

Whyte

running at about the same rate as they were, which is
practically nil. Order volume has tapered off a little, mostly because
mills are booked so far ahead that consumers are discouraged about
cellations

Says—
=

By WALTER WHYTE=

on

the

Despite widespread
opti¬ horizon as the year ends, "The Iron Age" discloses: (1) Tremendous
mism/ market still not con¬ public works plans; (2) continued heavy buying by utilities; (3) new
road-building programs; (4) a high level of housing construction;
sidered in good shape.
and
(5) good prospects for office buildings.
No time is a good time to increase steel prices—from the political

The great

majority of pres¬
ent-day investors are vocif¬
erously bullish and the bears
silent.

are

The

various

pop¬

However, one prominent government economist told
Age" that the steel industry's primary mistake was that
prices as much as producers of other basic commodi¬

standpoint.
"The Iron

ties—that "if it had done

so

movements

panies had met the new prices

being quoted
daily to "prove" that stocks
are going still higher and end
with the conclusion that any¬

body who doesn't buy today
is

sucker.

a

*

I'm

*

*

afraid

111

to

be

placed in the sucker category
I

because

think

stocks

the wonderful

are

ple

don't

they

say

that stocks

sold, is
than

are.

things peo¬
That old saw
made to be

were

I know, for exam¬

ple, if I wanted to sell

the

operating rate of steel

lower output.

equivalent to 1,716,300 net tons r
1,742,100 net tons one
week ago.
A month ago the rate was 87.7% and production ;j
amounted to 1,616,800 tons; a year ago it stood at 97.3% and !
1,753,800 tons, and for the average week in 1940, highest prewar |
steel

year,

industry for the week ended Dec. 24 was estimated at
5,993,943,000 kwh., according to the Edison Electric Institute.
*
It was 2,663,000 kwh. lower than the figure reported for the
previous week, but 485,703,000 kwh., or 8.8% higher than the total
output for the week ended Dec. 25, 1948, and 1,164,364,000 kwh. in
excess
of the output reported for the corresponding period two
power

FALL

Loadings of

top has been

that the

mean

seen,

have been.
public

take

can

mar¬

thought I

saw

have

ago,

few

a

disap¬

not

peared.
*

*

Ms

freight for the week ended Dec. 17, 1949,

revenue

week.
It

represented

decrease of

a

corresponding week in 1948, and
under the similar period in 1947.

114,829

cars, or 15.2%, below the
decrease of 192,407 cars, or 23.1%

a

only stock you're still

long of is Denver Rio Grande.
You

bought it at 23, it's
29

26%.

If it should get across

and

has

stop at

a

31 before the next column ap¬
pears,

then take

If not,

don't forget the stop.

profit.

your

—Walter

They

are

to

presented

increased

output

as

General

by

attributed by Ward's

and
Chrysler.
The
production during the
week, after being down since November 30.

The total

car

output for the current week

was

made

up

and

cars

20,038 trucks built in the United States and 4,310
2,627 trucks built in Canada.
The

week's

and Canada

a

total

compares

with

94,668

cars

built

in

of 88,520
cars and
the

U.

by

improved demand

Lard

mitments.

prices

supplies.

actual

Cocoa

traders sought to cover on future com¬
continued to rise in the first half of No¬

as

values stiffened

Hog

closing prices
lamb

for

as

Stocks of lard

vember.

week-end,

prices
major producers continued to hold back on offer¬
prices advanced steadily last week.
Business in the

an

continued to rise

were up

receipts fell below

as

around 50 cents

somewhat easier

were

as

expectations;

week ago.

- Cattle and
pre-holiday demand slackened.

over

a

Early steadiness in the domestic cotton market

was

followed by

decidedly firmer trend toward to the close of the week.
York spot

price showed

Strength

inquiries,
the

in

rise of 40 points for the period.

a net

final

a

The New

sessions

influenced

was

by

~

export

good

aggressive mill demand and by reports that cotton

an

had voted overwhelmingly in favor of marketing quotas

growers
on

1950

crop.

.

.

:

>

.

again larger than in the comparable week of

were

as

preceding

the

the

for

entries

a

year

pre¬

>

For the week ended Dec. 8 entries were 247,023

275,766

and

year

a

ago.

season

with

compared

206,684

bales, as against

Aggregate
through Dec. 8 amounted to 1,748,223 bales,
3,369,790 bales entered through the same date
week

last year.
Cotton

consumption during November, as reported by the Bureau
trade expectations, totaling 771,833
bales.fpr thp month.' This compared with 725,602 in October and
685,881 during November a year ago.
..:
of the Census, was about equal to

1948

industrial

and

22 from

Failures

were

and twice the

91

rose
sharply to 196 in the
preceding week, Dun & Brad-

above

in

the

116

the similar

of

1947

the

comparable

week.

However,

Failures involving liabilities of $5,000 or more increased to 154
124 in the previous week and exceeded the 104 of this size

reported
those

a

with

year

A rise also occurred

ago.

liabilities under

compared with 12

a

$5,000,

year

small casualties,
which advanced to 42 from 37
among

ago.

was

■

The

•

Members

York Stock

Curb

Exchange

Exchange

Francisco

(Associate)
Stock Exchange

Chicago Board of Trade
14 Wall Street

New York 5. N. Y.

COrtlandt 7-4150

Wires

Teletype NY 1-928
to

Principal

Offices

San Francisco—Santa Barbara

Monterey—Oakland—c*r»-amento
Fresno—Santa Rosa




discounts,

^

Housewives bought noticeably more food the past week, as preholiday shopping began.- Fresh meats and produce were especially
sought, following fractional to slight price drops on many items.
Canned foods were slightly less in demand, although volume in some
items was modestly larger than for the similar period a year ago.

Interest in television
in

radios

were

also

retail

was

volume

in

States.

In

the

other

prevailed

in

all

regions

except

the West

North Central and West South Central States with
the most notice¬
able rise in the Middle Atlantic and East South Central
States where
about three times as many concerns failed as last
year.

There

was

a

further

slight

easing

in

the

Dun

&

V

Bradstreet

wholesale food price index last week.
At $5.73, the Dec. 20 figure
compared with $5.74 a week earlier.
It represented a drop of 8.0%
below the like date a year ago when the index stood at

$6.23.

The index represents the
foods in general use.

WHOLESALE

sum

total of the price per pound of 31

COMMODITY PRICE INDEX

REGISTERS

FURTHER MILD DECLINE
The daily wholesale

the

period ended

estimated to be from

0 to

commodity price index, compiled by Dun &
Bradstreet, Inc., moved in a narrow range at a slightly lower level
than in the preceding week.
The index closed at 246.26 on Dec. 20

a

substantial in¬

on

Wednesday of last

below Sbat of

4%

Regional estimates varied from the levels of
lowing percentages:
;

a

a

year

ago.

yekv ago by the fol¬

;

East, Midwest, and Northwest

+4;

South

0

—1 tO —5.

to

—4;

+1 to —3; New England 0 to
Southwest —3 to —7 and Pacific Coast

:v;V

-

Total dollar volume

;

-

.

J" ^

.

the wholesale

on

'

..

level continued steady

in

the week,
Much

being slightly below that for the similar period a year ago.
re-ordering was on a spot basis.
The number of buyers at

wholesale centers diminished somewhat.

Department store sales

on

country-wide basis,

a

as

taken from

the Federal Reserve Board's index for the week ended Dec. 17, 1949,
year.
In the preceding
registered below the like week of 1948.

1% from the like period of last

decrease of 4%

a

was

Dec.

17, 1949, sales registered a decrease

of 4%

from the corresponding period

date

Pacific

slight decreases.
1948

dominant feature of

Dollar sales of vacuum cleaners and
heavy.
Other popular items were house¬

For the four weeks ended

over

a

records and light furniture.

Total

week

was

appliance selling.

week

States reported a sharp weekly increase in
gains in the East North Central, West North
the

.

degree in the case of the volume of suits and coats.
The
purchase of infants' and children's clothes advanced moderately, in

England

were

i

»

lesser

lesser

Central, Mountain States and in

volume };

dollar

store

increased seasonally last week.
Con¬
sumer interest in coats rose slightly, while the response to blouses and
sportswear was enthusiastic.
Lingerie was also popular.
Men's ties
and accessories were bought abundantly, but this was true to a

New

there

department

in scattered localities,

a year ago

for apparel

demand

increased by

WHOLESALE FOOD PRICE INDEX SHOWS FURTHER EASING

Schwabacher & Co.

price

with

Increases
on

In

mild, while construction and
increased sharply. All
industry and trade
,

sum¬

week.

relatively

groups had more casualties than in 1948.

according to Dun & Bradstreet, Inc., in its weekly

of trade, were slightly below the level for the corresponding

mary

small

from

areas

Orders Executed

dollar sales,

casualties remained below the prewar total of 249 in the correspond¬

failures

Pacific Coast Exchanges

buying rose moderately in many parts of the country
during the period ended on Wednesday of last week. Aggregate

failures

in the

161

commercial service failures

Securities

IN WHOLESALING

'Retail

wares,

ing week of 1939.

and

Pacific Coast

RETAIL TRADE MODERATELY HIGHER WITH NO CHANGE

crease

BUSINESS FAILURES ADVANCE SHARPLY

retailing the increase

Private

The coffee market developed a better undertone at the

aided

S.

and 24,620 units in the like week of 1941.

year ago

Wholesaling failures dropped despite the general increase.

San

Actual business, however, remained slow as bakers and job¬

keeping with the Yule pattern.

Motors

former's Chevrolet division resumed

week in

Whyte.

past week,

vehicle production in the United States and Canada rose
sharply to an estimated 115,495 units from the previous week's total
of 86,226 (revised) units. It was the first time since the week ended
Nov. 19, that the total has exceeded 100,000.

street, Inc. states.

those of the author only.]

York

the 10-year average.
flour market was featured

bers limited their takings to nearby needs.

Despite

motor

Commercial

[The views expressed in this
article do not necessarily at any
time coincide with those of the

New

of 3,681,-

by inquiries for large
quantities of hard wheat bakery flours late in the week.

The

According to "Ward's Automotive Reports" for the

week ended Dec.

More next Thursday.

New

below last year's record

domestic

equalled that of

AT GENERAL MOTORS AND CHRYSLER PLANTS

now

about

Chronicle.

The

1948

Most of the week's improvement was

The

far above

were

AUTO OUTPUT CONTINUES RISE STIMULATED BY GAINS

however, that the danger sig¬
weeks

3,377,790,000 bushels, only 8.3%

793,000. The total wheat crop was placed at 1,146,463,000 bushels, or
12.7% under last year's revised estimate of 1,313,534,000. Both crops

4.4% FROM PREVIOUS WEEK

totaled 639,723 cars, according to the Association of American Rail-r
roads.
This was a decrease of 29,102 cars, or 4.4% below the preced¬

though it ing
A buying-

kets still higher. It does mean,

I

showed independent strength and closed
moderately higher than a week ago. • In its final report of the year,
the Department of Agriculture estimated this year's corn crop at

vious,^.:'

The amount of electrical energy distributed by the electric light

Ms

Me

This doesn't

nals

active with all offerings easily absorbed.

corn was

,

*

minded

wheat

cash oats market

The

but

8.8% ABOVE

years ago.

may

in

Strength

Entries into the government loan stock declined for the week,

LIKE PERIOD IN 1948

CARLOADINGS

small.

relatively

volume.

Trading in

at 1,281,210 tons.

the market.

a

corre¬

buying of wheat tended to lag; government purchases continued in
small

ingots and castings compared to

ELECTRIC OUTPUT LAST WEEK

and

period

the

a

actual market broadened

This week's operating rate is

of

the

on

undertone last week with net

firm

a

lack of hedging pressure and tightness in the cash market
the movement from the country remained small.
Export

ings.

large
amount of stock, I would do
it when everybody wanted to
buy them. I can see that sort
of a thing going on all through

,

16 by U. S.

companies having 94% of the j
steel-making capacity for the entire industry will be 93.1% of j
capacity for the week beginning Dec. 26, 1949, a decrease of 1.4 ;
points from the preceding week's rate of 94.5%.
Curtailment of operations in some plants on Christmas Day

applicable today

more

ever.

made effective Dec.

com¬

The American Iron and Steel Institute announced this week

accounted for the week's

have

By this week most steel

Steel Corp.

that

changes for

where

during the early postwar period none of

this furore would have been raised."

are

price

reflected

it did not raise

ular theories of stock market

earlier, and with 268.02
v?:''-'-

v".'

Grain markets maintained

are

trying to place orders right now.
There are at least five other bright business prospects

week

a

year ago.

a

decline of 6%.

a

a

year ago and

for the year to

Retail trade in New York the past week displayed much
strength at the close due to late Christmas buying. Department
store sales
This

were

increase

Christmas

as

estimated at 10 to

was

attributed

to

15% higher than a year ago.
extra shopping day before

the

contrasted with the like week in 1948.

.

Federal Reserve Board's index, department
store sales in New York City for the weekly period to Dec. 17, 1949,
According

to

decreased by 2%
week

1948.

a

decrease

For

the

the

from the like period last year.
In the preceding
was registered below the similar week of

of 4%

four weeks

ended Dec.

reported under that of last year.
decreased by 7%.
was

NOTE—On
most

17,

1949,

For the

a

year

decrease

of 3%

to date volume

another page of this

comprehensive, coverage

of

issue the reader will find the
business and industrial statistics

showing the latest week, previous week, latest month, previous year,
etc., comparisons for determining the week-to-week trends of con¬
ditions, by referring to "Indications of Current Business Activity."

i

,,

■

.

_

Volume

Number 4868

170

THE

COMMERCIAL

&

FINANCIAL

CHRONICLE

(2663)

1

The

Indications of Current

week

Indicated steel

AND

INSTITUTE:

STEEL

Week

(percent of capacity)

operations

Jan.

month available

month ended

Ago

87.7

94.5

Jan.

(net tons)

1,716,300

1

1,742,100

OF

1,753,800

condensate

output —daily average
"gallons each)
——J,
—.~
Crude runs to stills—daily average (bbls.)_
ana

(bbls.

'

——

—

—

Qasoline output (bbls.)
Kerosene

output

Gas, oil,

ui.

-

5,000,150

4,979,300

5,211,050

5,697,300

—Dec-17
Dec. 17

„.

—

————

—

(bbls.)

Dec. 17

115,389,000

5,234,000

5,292,000

5,766,000

——.

18,219,000

18,157,000

17,902,000

2,555,000

2,068,000

2,227,000

r~

7,117,000
8,214,000

Dec. 17

7,263,000

7,037,000

8,056,000

7,853,000

distillate fuel oil output

(bbls.)
.

Kerosene

(bbls.)

Residual fuel oil

22,267,000
82,450,000

(bbls.)

at

23,397,000

27,526,000

85,926,000

92,652,000

*64,476,000

68,620,000

freight loaded

East

Revenue

DUN

—

$214,713,000

$239,478,000

&

CITIES—Month

INC.—215

§668,825

§758,972

754,552

South

§584,885

§592,621

§595,026

668,734

West

72 082,825

36,216,765

25 962,852

75,216,843
60,834,591

46

51,829,002

19,714,248

Central

$17, 918,084

98,797,195

63.325,364

Central

$19,170,505

59,490,694
34,043,573

i

Central

(number of cars)—Dec. 17

freight received lrom connections

15,219,000

$16,043,935

VALUATION

Atlantic

§639,723

(number of cars)

1,161,000

11,606,000

of November:

Dec. 17

Revenue

14,118,000

9,131,000

—

PERMIT

BRADSTREET,

RAILROADS:

AMERICAN

OF

9,514,000

13,734,000

shipped between

and

New England
Middle Atlantic
South

ASSOCIATION

stored

Total

25,227,000

47,760,000

8,796,000

$250,686,000

goods

on

BUILDING

64,445,000

98,225,000

$151,706,000

39,453,000

901,000

foreign countries

76,344,000

62,786,000

Dec. 17
Dec. 17

(bbls.) at

103,380,000

;

exchange

Based

9,494,000

106,146,000

108,490,000

Dec. 17

at

Gas, oil, and distillate fuel oil

.

credits

7,571,000

,

$140,223,000

8,391,000

;

warehouse

Ago

BANK

30:

l

Dollar

Year

Month

16,547,000

Nov.

of

—

shipments

2,537,000

18,329,000

Residual fuel oil output (bbls.)
Dec. 17
Stocks at refineries, at bulk terminals, in transit and in pipe lines—
-Finished and unfinished gasoline (bbls.) at
Dec. 17

and

YORK—As

Previous

43,998,000

NEW

Domestic

42

of

——

:

OUT¬

RESERVE

Domestic

—Dec. 17

—

of that date)

$172,619,000

ACCEPTANCES

DOLLAR

Exports

INSTITUTE:

PETROLEUM

oil

are as

Latest

97.3

1,616,800

either for the

are

Month

BANKERS

Imports

Crude

of quotations,

cases

STANDING—FEDERAL

ingots and castings

AMERICAN

in

or,

Year

Ago

-Equivalent tc—
Steel

(dates shown in first column

that date,

on

Month

Week

93.1

1

or

or

Previous

Latest
IRON

production and other figures for the

cover

ir

Business Activity
AMERICAN

<

following statistical tabulations

latest week

31

22,228,696

16 039,423

548,545

36 ,698,603

Mountain
CIVIL

CONSTRUCTION

ENGINEERING

ENGINEERING

—

11,142,104

8,730,864

14 430,964

Pacific

NEWS-

54,168,235

58,789,593

53 ,293,276

$309,757,155

RECORD:
Total U.

Public
.

Dec. 22

$155,507,000

$119,434,000

$90,244,000

80,135,000

75,379,000

44,949,000

111,832,000

75,372,000

44,055,000

45,295,000

61,403,000

Dec. 22

State

and

53,146,000

38,860,000

35,177,000

50,204,000

Dec. 22

22,226,000

5,195.000

10,118,000

11,199,000

:

——

construction

______——

municipal

—

,

;

$173,235,000

Dec. 22
——Dec. 22

S.'construction—

Private construction

,

United

Total

Net

York

Outside

States

BUSINESS

City™

DEPT.

INVENTORIES,

MERCE

NEW

—-

SERIES

OF

Month

—

$282,974,572

54,703,602

325,281,450

49,415,458
233,559,114

$30,000

York

New

$379,985,052

37,418,647

272,338,508

1_.

City

of

*$31,100

$33,500

COM¬
of

Oct.

(millions of $):
COAL

(U.

OUTPUT

coal

Bituminous

OF MINES):

S. BUREAU

and

11,593,000

*13,500

14,150,000
1,133,000
5,900

"543

342

576

Dec. 17

8,715,000

*9,250,000

——_Dec. 17

618,000

636,000

Dec. 17

19,800

—Dec. 17

580

(tons)w—

lignite

Manufacturing
Wholesale

DEPARTMENT

STORE

(tons)—

INDEX—FEDERAL

SALES

RESERVE

AVERAGE=100

TEM— 1935-S9

——.

9.700-

9,200

14,400

14,900

*$54,600

$58,200

$589,224,000

—

941,000

9,200

14,500

$54,000

Pennsylvania anthracite
Beehive coke: (tons)

$553,482,000

$451,112,000

143,600

SYS¬
CIVIL

CONSTRUCTION

ENGINEERING

GINEERING

NEWS-RECORD

—

EN¬

Month

—

of

November:

EDISON ELECTRIC INSTITUTE:

(in 000 kwh.)__

Electric output

:

Total

,

5,537,122

5,996,606

5,993,943

Dec. 24

—

5,508,240

U.

Private

(COMMERCIAL

1NDUSTRIAL)- -DUN

AND

&

and

BRAD-Dec. 22

—

Pig

ERAL

COMPOSITE PRICES:

Finished steel

iron

(per lb.)

(per

ton)

gross

—»*.——i—I——

;

—

——

Scrap steel (per gross ton)
METAL PRICES

(E.

M.

&

Domestic

York)

(New

Zinc

—

$27.25

$29.92

$43.00

S.

20

•

18.200c

23.200c

18.200c

18.200c

—-t._Dec. 21

18.425c

18.425c

18.425c

Dec. 21

78.000c

78.750c

85.000o,

|

j,

.-..Dec. 21

12.000c

12.000c

12.000c

*

V

21.500c

Dec. 21

11.800c

11.800c

11.800c

*

—-

9.750c

9.750c

9.750c

.

Average corporate

Bonds.

•

Group

(DEPT.

104.16

115.82

115.24

Industrials Group

121.67

121.46

121.25

U.

S.

•

119.61

119.41

115.63

115.43

114.66

107.80

106.74

103.97

Dec. 27

2.17

116.22

Dec. 27

—.

'-Vi.''''

2.85

2.86
2.58

Dec. 27

Group

—

2.89

of

3.07

->

hand

on

Total

vf .%f!

Production

Market

value

of

Market

value

of

2.92 .T/v

3.14

Member

borrowings

on

3.29 fx:.-:-.;;

3.35

3.51

Member

borrowings

on

3.2L
2.80

orders

Unfilled

2.84

346.5

346.4

347.2

396.5

167,383

203,493

179,741

.Dec. 17

204,204

210,286

205,526

194,508

.Dec. 17

92

96

94

96

.Dec. 17

at

(tons)

377,366

2.79

.

,

PRICE

REPORTER

DRUG

AND

PAINT

October

421,332

sales by dealers

Number

EXCHANGE

416,000

124.9

125.8

143.1

short

737.797

$26,958,605

31,856

28,973

19,717

other

Customers'
Dollar

value

247

123

133

industries

Dec. 10

employee

Other

Short

sales

—

Other

i

sales——————-—Dec. 10
Dec. 10

——

—

"

sales

—

———

contributions

$118,085

419,724

228,614

208.4

*210.5

216.3

133.1

*134.8

138.1

135.3

♦137.0

140.3

56.8

58.5

62.7

*40.4

40.4

;*17.1

16.9

21.3

*21.0

20.3

social

for

—

and

interest

transfer

——

rental income
income

2.2

2.2

2.2

and dividends—.

2.2

2.2

2.0

43.9

income

labor

♦43.8

49.0

17.5

•17.4

16.8

11.7

•12.3

10.4

190.5

*193.1

192.9

$1,659,950

payments

;V

7.

—--

28,726

19,594

Cf;.

r.,:

v

520,452

636.647

9,101

4,184

5,458

890,946

809,959

516,268

631,189

$30,473,267

$27,623,674

$18,831,219

$21,071,080

/

•

■350,080

287,700

172,750

$800,000

IN DI¬

SECURITIES

A.—Month of November:

Inc:

en

Net

.

i,

.

$11,531,250

*_■

$257,011,328

purchases

GROSS DEBT DIRECT

STATES

UNITED

of

30

Nov.

fund

General

$256,805,409
4,737,054

AND

omitted):

GUARANTEED—(000's
As

4,421,935

balance

$252,652,994

4,385,070
2.214%

2.222 %

$252,068,355

$848,500,000
558,600,000

$904,400,000$1,022,600,000
529,900,000
600,200,000

$275,000,000

$275,000,000

$275,000,000

256,982,000

256,777,727

252,506,047

29,327

27,631

56,946

$257,011,328

$255,805,400

$252,562,994

749,490

752,571

801,696

$256,261,838

rate

2.222%

$252,589,393

annual

$256,052,837

$251,761,297

18,738,161

18,947,162

23,238,702

160,440
debt

Net

350,080

287,700

172,71 f

228,910

268,420

173,620

295,660

$248,177,924

160~440
UNITED

,v

.-Dec. 10

«—

TRANSACTIONS

GUARANTEED

AND

S.

U.

22,268

819,060

6,987

.

.7:7

RECT

Computed

Dec. 10
_——.—I
—-—-Dec. 10
,—————.————————Dec. 10

Round-iot purchases by dealers—
Number of shares
•

TREASURY MARKET

Mnf

31,669
,

Dec. 10

shares—Total sales

of

Number

industries

Government

OF

897,933

i—Dec. 10

——

sales by dealers—

Round-lot

■

$152,088

465,070

22,401

187

•

4 /;

71.4%

$115,257

17.4

—-—

25,032

538,982

$22,562,168

"

sales

18,427

744,891
$29,448,934

**

—Dec. 10
—Dec. 10

sales

24,869

25,561
776,625

$30,688,357

by dealers (customers' sales)—

other

Customers'

65.466,283

COMMERCE)—Month

salary receipts,

Service

Total

Dec. 10

shares—Customers' total sales

Number of

OF

Total nonagricultural income

Dec. 10

short sales—

Customers'

r

c

131,233,680

billions):

income

employer

Personal

.—Dec. 10

orders—Customers' total sales

of

Customers'

75.9 %

39.8

S. Govt. issuesother collateral
U.

Distributive

323,781

ODDSTOCK

—

Odd-lot purchases
Number

THE N. Y.
COMMISSION:

72,630,605

132,221,476

76.2%

insurance

shares—

of

value

Dollar

ON

SPECIALISTS

73,174,833

132,444,956

—

12-31-24=100-

(customers' purchases)—

orders

of

Number

;

AND

DEALERS

563,441

Commodity

-

124.6

.Dec. 23

EXCHANGE—SECURITIES

Odd-lot

585,517

total—.,
disbursements—
—
producing
industries-.—

Total

155,499

TRANSACTIONS FOR THE ODD-LOT ACCOUNT OF

LOT

1

596.116

bonds

listed

(in

personal

Proprietors'
STOCK

361,412

balances-

listed shares—

(DEPARTMENT
of

Total

1926-26

INDEX

AVERAGE=100

.

288,829

PERSONAL INCOME IN THE UNITED STATES

Less

OIL,

49,183

301.115

3.04

2.60

.Dec. 17

(tons)..

$551,101

71,613

S.„—

3.34

■

•

2.65

Dec. 27

Percentage of activity

$782,944

62,546

credit

free

Stock price index,

•

2.79

INDEX.

(tons)

18,978

accounts—

balances

banks in U.

in

and

2.86

3.12

3.12

-v

Group

received

18,866

of

customers

customers'

of

Wage and
Orders

net debit

to

2.77

.C

PAPERBOARD ASSOCIATION:

NATIONAL

$33,528

$813,106

AS

—

margin

carrying

customers'

extended

2.68

2.59

•v-i;

2.64

Dec. 27

'

COMMODITY

MOODY'S

17,917

$31,069

(000's omitted):

firms

Total

EXCHANGE

STOCK

2.88

2.87

3.29

Y'-v.

2.67

V-2.66

Dec. 27

Industrials

16,794

16,881

Member

2.43

2.20

2.17

2.57'

Dec. 27

,

Group

$14,266

16,889

$30,842

YORK

Cash

Dec. 27

Utilities

$15,611

$13,954

Nov. 30

112.37

119.82

iv

120.02

v

DAILY AVERAGES:

Dec. 27

Public

NEW^SERIES—
of dollars):

(millions

Sales

NEW

106.92

117.00

117.20

117.20

120.22

-

109.24

110.88

110.88

Dec. 27

Dec. 27

Railroad

COMMERCE)

:

110.52

107.80

Dec. 27

corporate———

Average

13,430,401

14,715,660

13)

Total

115.82

119.82

-a

Bonds-——-.

Government

296.8

SALES

ft

Nondurable

117.60

—

YIELD

BOND

INVENTORIES

October

of

Credit
MOODY'S

*285.3

111.81

—

Group..—

$287,000

COMMERCE):

OF

(excl. of linters to Dec.

OF

Month

100.96

104.54

116.02

Dec. 27

—

Utilities

$278,000

(1935-1939=

Durable

: '

104.50

Dec. 27

Public

(DEPT.

MANUFACTURERS'

17.500c

Dec. 27

Railroad

Running bales

23.425c

Dec. 27

—

——,—

$277,000

103.000c

Dec. 27

———

________—_——————

—

GINNING

Inventories:

Dec. 27

Aa

COTTON

PRICES DAILY AVERAGES:

BOND

—^—

CONSUMER PURCHASES OF COMMODITIES-

21.300c

Dec. 21

—Dec. 21

——

at
—

54,195,000

YORK—

NEW

& BRADSTREET, INC.
100)—Month of November

at————

Government

OF

(000's omitted),

30

DUN

.

at_._

BANK

RESERVE

47,378,000

OUTSTANDING—FED¬

PAPER

Nov.

of

242,671,000
188,476.000

$46.91

$26.92

As

3.720c

$45.88

(East St. Louis) at—

MOODY'S

U.

3.705c

$45.88

-

refinery at——.

Export refinery at
(New Ycrk)

Lead

3.705c

$45.88

_—:

j

Straits tin

Lead (St. Louis)

J3.835C

—

QUOTATIONS):

J.

Electrolytic .copper—.

Dec. 20
———Dec. 20

208,441,000

225,442,000

278.4

116

148

161

196

COMMERCIAL
IRON AGE

Municipal

280,662,000
272,820,000

235,223,000

s

312,227,000
276,997,000

construction
construction

State

STREET, INC.

^

41,774,000

Public

FAILURES

construction

S.

EXPORTS

STATES

BUREAU

AND

IMPORTS-

CENSUS—Month or

OF

October

(000's omitted):

PRICES

WHOLESALE
1926—100:
All

•

NEW

SERIES—U.

S.

DEPT.

OF

Exports

LABOR—

Imports

''<>.

■

—————————————Dec. 20

commod'ties

151.0

151.1

151.5

162.0

All

products
and lighting
and

Building
All

177.5

159.5

170.4

145.3

145.0

152.7

137.5

137.4

137.4

,146.8

130.4

130.4

130.5

137.0

169.6

168.7

169.2

174.0

——Dec. 20

190.3

189.8

189.4

202.2

—Dec. 20

Textile

Metals

156.8

156.5

145.4

115.5

115.8

116.2

130.5

Dec. 20

products

commodities other than

Fuel

154.2

155.6

Farm

—

»

materials
metal products

Materials

—„—Dec. 20

farm and foods

—

■

——,—

—

m

—

i

other

.

Dec. 20
—Dec. 20
—Dec. 20

154.5

U. S.

GOVT.

—As

Total
at

of

any

'

Hides

and

♦Revised
years
1946

158.3

170.1

187.9

185.3

185.9

218.3

207.9

211.1

227.8

201.5

198.6

201.9

filncludes 538,000 barrels of foreign crude runs.




161.9

may

be outstanding

Outstanding—
Total

gross

Guaranteed

public debt

obligations

not

owned

by

the

Treasury
gross

public debt and guaranteed

obligations
Deduct—Other outstanding

public debt obli¬
gations not subject to debt limitation
Grand

tThe weighted finished steel composite was revised for the

to date. The weights used are based on the average product shipments
to 1948 inclusive.
§Reflects effect of five-day week effective Sept. 1, 1949.
1941

that

time

193.7

Dec. 20

skins

figure.

160.9

Dec. 20

—■■■————————.

——

———_DeC. 20

205.3

—i

Grains

Livestock

amount
one

Total

.•Special indexes—

STATUTORY DEBT LIMITATION
(000's omitted):

Nov. 30

face

for the 7 years 1937 to 1940 inclusive and

total

outstanding

Balance face amount of obligation issu
under

above authority

Revised figure.

le

£2'

Continued

from first page

balance)

But if

Federal

monthly

The

been

has

there

peak of 195 in the
fall of 1948 to a low of 161 in July
a

nearly

1948

of

for

191.7 and for the first three-quar¬

ters

of

1949

tion

of

176.5—a reduc¬

8%.

was

The FRB Index gives an

exag¬

income,

fluctuations of
general business because it meas¬
of only about
one-quarter of the total civilian
labor force, or about one-third of

If
dp

;•

a

condition

pression year by some people,.
There has been a real depres¬
sion in cotton textiles, some other
textiles, radios, washing machines,
and rubber tires.
The backlog of

find

in

and

forecasts

and

clearer picture

enough

to

business in the sense conveyed by

in 1948 and that

Gross National

about $260 bil¬
The average annual rate of
National Product for the

Method

about

business

lion.

Gross

of 1949 is esti¬
Department of Com-

first three-quarters
mated by the

just $260 billion.1

■3p$irce at
*

accidental "hit" because,

this

Tor
like

take credit

I don't wish to

But

forecasts that turn

many

so

I

of

well., it is the result of several
offsetting errors. I estimated that
out

better than:;1948,

be

would

1949

although it has been worse.;; On
basis of the first three quar¬

the

as

of

results

ter

estimated
Product
billion. It
be $262 billion, as I
I

1948,

Gross,
National
.somewhat low, at $256
1948

turned out to

1949 Drop in

Inventory

1948

at

an

1949

private and government

And in
of private
1949 I made a less

investment expenditures.
investment for

because

mistake

excusable

.

estimate

this

I

consid¬
erable drop in inventory invest¬

failed to foresee the very

1948 to 1949. This drop

ment from

estimate

corresponding
Product will

approximately
and

1948

for

G.N.P. of around

Suppose

in only one year, 1946,
nearly double any pre¬

has

It

figure.
that

situation

my

has

there

was

an

unusual

have

should

at¬

attention. ' In 1949
a slight decrease

been

in inventory investment over

first

three quarters.?

the

In fact, the

of 5 to

10%

over

this period.

The recession in
—-indicated

by

manufacturing
the 17% drop in

durable

Producers'

full

in

"The

forecast

Commercial

Chronicle/' Jan. 6,

published fn
And Financial

was

1949.




some

of

equipment

undoubtedly passed its post¬
peak.

were

nearly the

1949 but

are

expenditures
in 1948 and

These

war

same

estimated to be 20 to

25% lower in 1950.

Changes in business inventories:
because
these

the

of

liquidation

inventories

during

increase

of

of

1949

billion

$1

a

is

im¬
ports
(included in Net Foreign
Investment) is expected to de¬
cline
the

about
U.

S.

one

dollars if

Government

through E.C.A.
These

billion

1950-51

two

are

grants
reduced dur¬

fi^al

latter,

vear.

items

about offset each other

the

ex¬

business—should be included

as a

establishing

in

factor

direct

a

forecast.

Third—Individual industry

smaller

cles

cy¬

product cycles—not the

and

single business cycle—can be used

complete cycle of demand since
the end of the war, with
low

mates of

and check the esti¬

to supplement

many

differ¬

■'

It

is

well

(increase

known

single industry

yet to show

looked for last winter, but
not

A

appear.

"■

investment expenditures

forecast.

a

•,

■

.

:

•

'

*

i-\

'

;'y *

y'

it did

beginning of de¬

that

these

uct

only their average length.
these industry or prod¬

1950.

The trend of demand and
spending should be down in

cycles.

cycles as average patterns of
demand; and in this lim¬
role

they

are

useful

and

dependable.
that

most

are

useful

are

quite familiar:
There

the residential
building cycle. This cycle has had
>

an

is,

average

first,

18-year length for the

past hundred

years.

The current

There is a

completely different

pattern of demand in textiles and
in

s'emidurable

This

generally.
pattern
has

goods

characteristic

the end of the war with low points

in 1945, 1947, and 1949.
Conse¬
quently, it is reasonable to look
for increasing activity in cotton
and wool
soft

textiles, in many other

goods

lines,
sales

ment. store

and in depart¬
during the first
antici¬

We may also

be

conditions

of

cus¬

return.

Finally, there is a cotton con¬

length from the Worland

Field

Worland, Wyo., to a connec¬

tion

Baker, Mont., with the

near

Montana-Dakota Utilities Co. nat¬
ural

transmission and distri¬

gas

bution

system

easterns

serving

of South

and the Black Hills area

together with a

Dakota,
nation

combi¬

dehydra¬

compressor,

gas

sulphur removal plant

tion,

and

at

near

or

Dakota,,

western North

Montana,

the-Worland Field, and

such

pipeline and plant

Montana-Dakota for a term of

25

years.

a

down-trend

manufacturing

in late 1950.

should be better than the
half.

ing";

Montana-Wyoming and

Montana-Dakota have entered in¬
to

a

contract with The
for

Co.

the

purchase

Pure

of

Oil

natural

from the Worland Field.

gas

The first half of 1950

Another

reason

second

for expect¬

upward lift in business
during the first half of 1950 is the
expected to return when distribution of $2.8 billion of new

normal

in

to

then,

in normal times is offset the other in early 1950, but
now
it has largely all patterns are headed down hill

tomer demand

12%-inch outside diameter

a

in new
private construction and in heavy
If

soft goods industries, one tends to

can

Commis¬

lease

heavy industry

Just

from the Federal Power

to

cycle of about 40 months average

disappeared because of the abnor¬
mal
postwar demand for steel,
automobiles, electrical machinery,
and many other producers' goods
and consumer durable goods.
It

received

authorization

to

suant

com¬

to construct, pur¬

proposes

declining trend into 1951.

a

industry is com¬
bined with the' short up-trend iq

that

Montana-Wyoming

The
pany

near

pate

length

of underwriters headed by
Blyth & Co., Inc., and Merrilf
Lynch, Pierce, Fenner & Beane.
Rights will expire at 2 p.nu
(CST) on Jan. 4, 1950.

continue to decline in 1951.

long one because of the war. This
cycle, of course, is closely related
to
investment
expenditures for
private construction..
a

been underwritten by a

has

pipeline approximately 340 miles-

cycle, however, is an abnormally

is

share
for
each
Montana-Dakota

sion

because of the normal
demand of these dur¬
products it will probably
of

half of 1950.

Then there

shares of

seven

pattern

completed two 2-year cycles since

The three patterns of customer
demand

tana-Wyoming

1950, and

use

customer

the basis of one Mon¬

on

group

able

of

I shall

150,000 shares
$5) of Mon¬

1949, at $13.25 per

record Dec. 20,

share,

held

to time schedule. But I shall make
use

of

offering

tana-Wyoming Gas Pipe Line Co.
to
holders of common stock of
Montana-Dakota Utilities Co. of

looked for late in

of

or

The

of common stock (par

cline in overall demand should be

single product
cycles have shown a useful regu¬
larity as to average length and as

more

just

Automobiles have

any overall slackening of demand.
A normal
seasonal
decline was

Principally on account of an
approaching satisfied demand for
These valid objections do not steel and automobiles, the pre¬
apply if we use several single in¬ dicted decline in producers' dur¬
dustry cycles, or even single prod¬ able equipment is confirmed by
uct cycles, and treat them as sep¬ the position and normal behavior
arate individual cycles.
of these 40-month heavy industry

useful.

1

The surplus of exports over

ing
1949

in

in 1950.

small

investment

drop

long-term gradual de¬
cline, I have estimated a decline

estimated for 1950.

decline in gross private domestic

invest¬

a

ventory investment from Jan. 1,
1949, to Sept. 30, 1949, accounts
for $7 billion out of the $8 billion

1 This

rate

at

change of about $7 billion in in¬

v

in

peak levels in 1948
and 1949, and it is reasonable to

look for

includes

lengths, different relative
amplitudes, and continually vary¬
ing phase relations.

construction

Private

com¬

cyclical movements, with dif¬

ited

at

result of its

the

ferent

10%.

look

we

been

tracted

ent

therefore

a

cycle

ness

neighbor¬

am

1950

this is

posite nature. The over-all busi¬

compare

I

1949.

forecasting

has

was

But

billion. These
with
$260
billion
in

G.N.P.

of

figures

of

a

posite business cycle is too erratic
to be of any use in forecasting.

hood of $235 to $240

details.

war

in the

Some

government

products, such as radios and wash¬
ing machines, have gone through

behavior

been stressed
major forecasting

Second—That

By Blyth Go. Group

National

Gross
be

dustries.

gen¬

penditures of an investment na¬
ture—government purchases from

situation in the durable goods-in¬

cycles

of their

mixed

a

force

of

eral business.

equipment

There is

industry cycle.

expen¬

initiating

the

are

that determines the level

unsatisfied demand, but
is that it has shown no
useful
regularity
in
its
timing
and by the middle of 1950, demand
length in the past. I agree with for steel will probably begin to
this opinion. The over-all com¬ decline again.

expenditures in 1950 will
$55 billion and the

the

and

similar

the

business
one

durable

Producers'

investment

First—That

ditures

porary

around

be

investment has been
the distinguishing characteristic
of the business pattern in 1949. In
1948 there had been a consider¬
able increase in inventory invest¬
ment amounting to $6.5 billion.
This increase had been exceeded
in inventory

slightly

annual

average

casting:

is related to the 40-month heavy

survey

informal business fore¬

your own

Sleek Underwritten

nearly $65 billion and

were

were

ment

of

estimate

this

Gross National Product on an es¬

making

foreign
expenditures

nor

Montana-Wyoming Gas

1950

investment

total

I

Investment
based

timate of

in

credits

years

r

loans
and
transactions)

government

on a

accurate forecast.

conclusion, I wish to stress
three points concerning this fore¬
casting method that I hope you
will
remember
and
practice in
In

.

of,about $60 billion in the first
three-quarters of 1949.

have said.

I

setting

may

trouble.

general method can make a

techniques.
in arriving at
'i\ '' Y
'' '*
However, I am assigning a less pointsearlier this year.. These
important
forecasting
role
to products that have already com¬
business cycles than is assigned pleted a declining phase of their
demand should
to them by their more enthusiastic cycle's customer
increase in sales during all of 1950.
supporters. Usually the business
Steel showed the first signs of a
cycle that is considered is related
satisfied
customer
demand
last
to business as a whole; and, usu¬
summer.
The
steel
and
coal
ally. the argument against the use
of this composite business cycle strikes have created a new tem¬

expenditures of an invest¬
nature
(and exclude off¬

ment

engaged

of them has the

one

of

changes in business inventories.
If we use private and govern¬
ment

that

into

forecasting practice of business

not

in 1949 has been at
level except for

high

this

more

programs.

thirty major corporations and in

prospects of 1950.
As
I
have explained, ^invest¬
very

knowledge"

forecaster

now

am

suggest?

and

It is not only

studies.

possible but probable that many
in this audience have bet¬
concerning invest¬
ment
expenditures of a specific
kind than I have, and by using

may go.
conclude that the decline will be

firms. We have interviewed about

Business Prospects

ment spending

the

lead

Suppose we apply this roughand-ready method to the problem
under discussion — the business

a

"little

the

it

forecasters

of

These
do not

ter information

the decline will
how far down it
But we can reasonably

continue,

rough

my

kinds

of you

We needn't guess

to decline.

several

expenditures.

are

field

hand

for industrial construction has be¬

how many

business

better than

have the solid foundation of first¬

of the 18-year residen¬

gradual both because its usual be¬
1 know that the use of business
havior is to decline gradually and
cycle behavior as a forecasting because of the unusual sustaining
tool is highly suspect and to many
effects
of
government
housing

expendi¬

Estimating

For

concept of the business

the usual

inclusion

Product would be

estimates

building cycles; although this

gun

concen¬

1950

of

no

investment

cycle.

about the same

as

in

business

of

of the pat¬
1950 can be

go

business in

that

say

1949 would be just

can

is

estimates of the

We are, apparently, at the
one

estimate

prospects

of

can

directly.

the

tial

obtained. I refer to the pattern of

I also wish to stress
of government ex¬
industries fared as well as or bet¬
penditures of an investment na¬
ter in 194.9 than in 1948.
,
,
ture—public works and military
If we turn our attention to the
components
of Gross National goods and other purchases from
Product we can learn something business by Federal, State, and
local governments—because these
more about the nature of this re¬
government expenditures are not
cession or adjustment.
usually treated as investment,- al¬
•Last year at a similar meeting j
though they react on the economy
in
Cleveland, I was optimistic
way as private inuct

a

tern

changes in Gross National Prod¬

hand, most heavy

other

the

On

top of

reduction will be

this

cific

building and new
construction generally

have been at peak levels for two

checked

be

these

consumption expenditures and

in

something

us

represent newly created money, -.i We can reasonably guess that the
There is another way by which current
demand for houses and

about changes

can

we

the

an

more

investment

than

tures

car

much

out

changes

builders
practically disappeared in 1949.
freight

orders, of

the
in¬

wrong
in estimating investment
expenditures, as I did in over¬
looking the probable changes in
inventories, but usually we can

we

tell

around

of

I
hope
you
will
give
more
weight to my remarks about the
methods of forecasting
than to
the specific figures I have used or
to the resulting forecast. This spe-,

of current cycle, as I have mentioned,
will be longer than the average
$2.8
billion
of
dividends
to length,
because
of the Second
holders of GI insurance policies. I World
War. The upswing of the
am
assuming that the funds for current cycle started in 1934. It
paying the dividends will not has already lasted 15 years in¬
come out of tax money, but will
stead of the average nine years.
is

of

You

nature.

the first-half
distribution

during

This

1950.

of

expenditures

demand

years.

demand

how

1950

trated in the last half of the year.

Residential

unusual favorable

one

and

about the overall pattern of

private

There is

presented,

just

in

gen¬

measured

also
of

1950 business?

factor that will increase customer

I did

as

private

total

the

investment

tomer

Effects of GI Insurance Dividend

the over-all
business by

general

government

<•

industries

of

estimating

why 1949 is called a de¬

see

ago,

year

method of estimating

check

and

further

individual

on

can

V-' Y

r -

look

we

emphasize,
the value

I wish to

employed workers in non-agricul¬
tural establishments.
It omits the
labor force in the most stable in¬
dustries.

with
of

compared

in the FRB Index
dustrial production.

drop

output

the

ures

by total produc¬
(Gross National Product).; I
expect that most, if not all,

these normal patterns of cus¬

more

smaller.

the FRB Index—but

as

is estimated

larger and military expenditures

relatively small change in Gross
National
Product
and
personal

gerated picture of

have

I

can

at about $20 billion in

remain

of 1949.

expenditures by ultimate users
(persons and business firms) were
notably constant.
This is a major reason for the

was

$20

(nine-months rate)

four quarters pro¬
duction declined considerably—as
indicated by

$17

to

about

and

to

these

During

The average

large.
all

as

Index

£<RB

amounted

which
billion in 1948
billion in 1949

business)

from

chases

ex¬

business

try or product cycles be used to
reinforce the forecast for 1950 that

1950. Public construction may be

second and third quarters

indus¬
trial production for longer
pe¬
riods, as we did with Gross Na¬
tional Product, the difference is
However, if we measure

not

con¬

(pur¬

distribution in the

tion fell below

decline of 17%.

of this year—a

investment

these three indus¬

can

in

eral

Cycles Affecting 1950

Now how

latter.

Government

business buy¬
ing for capital account during the
fourth quarter of 1948 and the
first quarter of 1949, and produc¬

de¬

Index

FRB

adjusted

clined from

exceeded

had

of it by the

decline

a

tion

Production

predictions, I

moderate

pect

10%,

is usefully
goods in general
'

private invest¬ related to soft
entirely by and to department store sales.

ducers'

buying and

sumer

recession.

a

length- that

average

private construction and by pro¬
durable goods, and most

November,

July, 1949—was almost
an
inventory recession.

Production

Douglas did—

Senator

Index—as

then

Reserve

in

To repeat my

sumption cycle of about two years

ment is accounted for

from

Index

1948, to
entirely

the
Board

by

measured

mining,

arid

FRB

the

look at manufacturing

we

decline

mated

Prospects for 1950

esti¬

the

that

so

Thursday, December 29, 1949

CHRONICLE

in inventories and decrease in ex¬

port

Business

FINANCIAL

&

COMMERCIAL

THE

(26641

an

funds to holders

of GI insurance

policies by the Federal Govern¬
ment that I mentioned previously.

Paine, Webber Firm Adds
(Special to The Financial Chronicle)

OMAHA,
has

been

NEB.—Philip

added

to

the

Maisel
staff

of

Paine, Webber, Jackson & Curtis,.
Medical Arts Building.

v

Volume 170

Continued

COMMERCIAL

THE

Number 4868

from first page

■ -

\

to

;

.

FINANCIAL

&

CHRONICLE

(2665) : 33

>

report to the executive board by the end of January, qualifications attach t<> accelera¬
tion and multiplier. They will op¬
expulsion of the unions is expected by March."
erate at different

-

and

amplitudes

'

As We See It

If this is

The Wrong "Line"

~

.

not

and if

"bargain" about wages and other similar, accounts of what has been taking place elsewhere
production of co&l throughout in the past few months are to be accepted at face value—
and there is no reason to doubt them—then this
the nation.
"hearing"
/■/,,,
is a "cut and dried affair" with its ultimate outcome
long
Why?
ago decided. Now let there be no misunderstanding. It may
Similar courses on occasion by producers of various be that those who have been directing the affairs of this
kinds of goods — when they have been pursued here or affiliate of the CIO have been taking their orders from Mos¬
abroad—have had the purpose of increasing prices and thus cow, and, if so, it may be a good thing for us all to have
them smashed—if
the profits of the producer.
they really are smashed. That is not the
It is.,unlikely that Mr. Lewis
and his lieutenants would particularly care if coal prices point which interests at the moment. Rather it is the fact
weeks

has

been

less

than

concessions

to

restrict

to

.

,

sharply increased, but his ultimate purpose plainly is
make either the public or the operators pay the miners

were

to

higher price for their services.. There is, of course, a law
the statute books which could be employed to place
rather serious obstacles in the way of Mr. Lev/is, but the

a

on

his tender-hearted attitude toward
monopolists, is determined not to use it,

President, pursuant to
the

union

labor

that this affiliate is accused not

only of following the com¬
"line," but of failing to follow the CIO "line." Of
course, the facts are not stated quite so bluntly, but they
are there for all to read.
Apparently the Moscow sycophants
are
to be eliminated in order to
complete the monopoly
enjoyed by Mr. Murray and his associates.
And who among

against his enemy, if he can find some way of avoiding
Moreover, that law has more to do with limiting or

it.

restricting the

in which labor monopoly may be exer¬
monopoly, .The politicians

way

them all does not shout from the

housetops that he is "saving" free enterprise?
Continued

from first

page

:

ir / »i-r->;v.//•

simply not interested in doing anything/at all about
this "trust," however much they may want at least to make
a

showing against other types of alleged monopolistic action,
point of fact often exist more in the imagination

of zealots than in this real world in which we
But in other

live.

places along the labor front things are

happening, of which the full significance is being
wholly missed at least by such public commentators
as
we have had
the opportunity to read or hear. For
some time now the CIO has been in the throes of "purg¬

been for

so

labeled

or

sians all this must
be shot

or

but it is

by expelling affiliates

seem

;

economic

suppose

would

not

of being

by the CIO will eliminate this sore spot—assuming its
We say only that these things "could be." Whether
such is actually the case remains for the future and the
facts, when revealed, if they ever are, to disclose.
of

a

ing

farce than
eyes

the

conditions

of

to us'to be more

we

arguments being presented scream
wholly incompatible with "free enter¬

given

communist
was

tile

one

"hearing" to permit it to prove it was not
dominated. The Chairman of the "hearings"

a

anti-communist head of the Tex¬

Emil Rieve,

Workers.

dence
next

is

in the

succinct

account

New York

"Times"

"The CIO's

search

of

the
as

'prosecution'

Stanley Ruttenberg.

affair

whole

was

reported

was

At

the

Daily Worker' and of UOPWA publications in an effort
to

show that the union's

line, at specific times, coincided

with the Communist line and differed from national CIO

policy.

In reply, Mr. Durkin read

attacking the hearing
policies

are

decided

as a

a

4,000-word statement

'travesty.' He said the UOPWA's

'by the membership *

* * acting
No

through the democratic organs of their union. * * *
one

and

no

political party has dictated to them.'

hearing ended after Mr. Durkin's statement.

"Hearing committees




on

The

^

all ten unions are expected

I

shall

we

in

become,
years that

the

moment

with

concerned

they

which the
of

attach; I

minus

effective demand
will decline* at

consequence of
the progress made thus far in fill¬
as

the

outlook

of governmental units of all kinds
will

rise

from

least

at

1949.

The

The

will

Conditions

domestic

of

and

toward

for

increasing the

econometric friends.)
IV

With

1950

dominated, I believe, by
changes in the demand for/ and
therefore the prospective produc¬
tion ol:, goods and services in five

cussed

already have
without

so can

much

tion.

All
dis¬

been

extensively, and

forth

set

of the economy.

areas

be

elabora¬

•/'//

:

./'! >■'•

First, the effective demands of
business

institutions

for

capital

items will, I believe, be at least a

little, and perhaps

even more

than

microscopically, smaller than dur¬
ing 1949. Tnis decline will involve
smaller need not only

constitute

1950

than

result

effective
services

in

a

demand
from

tne

little smaller in

This decline

1949.

from

a

reduction

in

agricultural incorpe which appears
to be generally anticipated.

Third, the effective demand for
will be at least a little
smaller, and the supply of goo^s
exports

we

shall receive from abroad will

be at

likely
will

many

to

during

occur

least

a

little larger in

from

ing

during 1949.

1950

production

diminution
and

This will result

the combination of

the

of

abroad,
the

fact that

aid
the

expand¬

be

force

a

o.

the

other changes are
in the economy

ones

globe,

quartz

the

that

I

have

con¬

five

of

sum

un¬

complicated
in

the

that

I con¬

manner,

de¬

prospective

demand

business

from

capital items, from agriculturegoods and services, from for¬

for

eigners for net goods and services/
from

and

the

economy

for auto¬

To

government.

be

more

that

complicated still, I conclude
income

and

likely

to

in

1950 are
at least a

output

aggregate

little less in 1950 than in 1949.

it happens this conclusion
exactly identical, except that
the dates are advanced by one

is

made
the
forecasting session of the annual
national meeting of the American
with

year,
one

prediction

my

ago

year

tomorrow

Association

Statistical

And

Clevt1-

in

the

of

many

at

same

given for that conclusion

reasons

apply today.
that

At

time

examined

I

Pro¬

of

being

built

greatly

so

family

formation.

careful

estimates

the

basis

for

But
do

exceed

the

not

most

provide

prediction

a

of

significant decline in 1950.

points

major

ten

at tnat time.

six

either

were

In my

interpretation,
of

seven

or

those

ten

econ¬

today—and those which have
are
monetary
factors
are
to
be
expected to

omy

/

HI

all

that

present in the American economy

conditions still exist in the

changed
Complications

which

The identification of these five

change

and the direction of

course.

areas

to

reach

conclusion

a

during

downward

the

V"'! /\

;

•

in

come

1949.

about

ag¬
making turns in advance of gen¬
of output and in¬ eral business turns. These series
as
compared with have been selected from the mon¬

gregate levels
1950

/,,/.

//;.,".///^/^
the

In

de¬

umental collection of the National

it is Bureau of Economic Research by
necessary not only to consider the. my colleague, John M. Hart.well,
simple arithmetic of each—even Jr., and a year ago had been pre¬
if

that

attempt to

could

much

be

do

so,

estimated-

but

ponderantly

one

troublesome,

more

for

a

must consider the two well known

of

upturn,

functions:

the

principle
the multi¬

of

acceleration, and
plier. The acceleration
concerns

the effect of

a change in
expenditures upor?

consumption

sales

chine

tool

is

company

upon

ma¬

supplier*

—...

for

theory simply says that a
dollar of expenditure, or (he re¬
duction of a dollar in expendi¬
plier

makes

several dollars

fying effects

a
difference
of
through the rami¬

on

the butcher, the

baker and

the candlestick

It is

usually stated in terms

of

an

Finally,

more

effect of investment

maker.

on

con¬

sumption J but can be broadened

seven

of

at

\

that

\

listed

time, I

what seemed to

of

soft

be

difficult,

a

host

of

1 Fiscal

Policy and Business Cycles, by
Alvin H Hansen, W. W. Norton & Com¬
pany,
Inc., New York.

appears;

on

the' basis of what ap¬

to be the major prospective

1950, plus a reading
plus an examination
with a good record of

changes for
of

theory,
series

of

prediction, plus an examination of
weak and strong spots, I conclude,
stated, that income and output
1950 are likely to aggregate at
least a little less in/1950 than in
1949.
The evidence is not quite

as

in

so

more

list

been diminished.

Thus,
pear

each

in

some

nave

conclusive

is done here.

Furthermore, to make the prob¬
lem

majority (on

the

spots and five factors of strength.
All seven of the soft spots, and

example and not
1950. The multi¬

purely

prediction

ture,

now

are

though

small change in automobile all .five of the strong spots, con¬
may
mean
in
enormous
tinue to exist, though the potency

e.g., a

this

these

decline

a

period. - Some
suggesting r an

not vet do so.

principle

induced investment expenditures/

suggesting

considerable

economic

probable
program

recent

calcu¬

lators, supersonic flights through
stratospheric
theory,
and
my

but I believe these

1950,

be

from,

electronic

mechanical and

aid

outstanding fessor Haberler's postulations' in
significance. You will be aware his great book "Prosperity and
that I have not mentioned housing
Depression," 3 as to conditions toas an area of major change. I am
be expected at the upper turning
suspicious
of it
because
units
point of the cycie and concluded

as

than

1950

supply

change in the demand

sector of the economy

will be at least

will

for phys¬

for finan¬

but, as well,
cial accommodation.
t

appropriate

!

1950

Conclusion For

The

Jand.2

great

be a

of

change likely to occur in each is
At that time I also reported on
relatively easy. Much more dif¬ the status of those statistical series
ficult is the job of summing them
which have, the best records m

be

these

in

will

money.

major

1950

outlook

little

a

deficit

larger,

A

would

several dollars.
(This qualitative factor is one ol
the
great
difficulties for
our
figure

As

Fifth, the effective demand
for goods and services on the part

for

II

The

a

urgent needs.

most

in

of the effects of $1

sum

expenditure

new

cer¬

can

conditions

imagine

from

little

a

one

mobiles, will exceed the stimulus

the

most

are

we

1950, and I turn to that.'

led by Director of Re¬ agricultural

He produced copies of 'The

or

prediction

one

and

Second, the
for goods and

follows:

with

like it

we

truly great confi¬

that

year

There¬

concerned

ical items

A

skill,

their

automobiles

least

And

,

follow, more involved in forecast¬
ing than we are even now/

a
.

the

make with

can

of

-

prise" as we have known it. Take the proceedings in
Washington last week in which the United Office and
Professional Workers of America, a "leftist" CIO union,
was

ail

are

And

major

anything else. What is more, to discern¬

very

to

the

ferent about the outlook.

existence.

seem

wish

of

resources

forecasting, whether

in the process

institutions

and

resources

physical property dare
risk of being indif¬

or

take

taken

proceedings

of

•

money

rather conspicu¬

purged have in considerable and lamentable degree become
the tools of a foreign government—with all that such a
situation implies in light of the aggressiveness of the world
rulers of communism.
It could be that .action now being

But in all else the

those

holders

only hope that the rank and file will not

now

of

change associated with tech¬
nological development and intense
competition means that prudent

They Seem

unions and these leaders of labor

skills,

of any previous time.

of

cost

us.

Fourth,

of

means any such thing as the purgers
believe. It may or may not be that these

us

of

resources

attgin maximum
possible results. And the high rate

that all this

have

goods to
for

the

reduced

allocate them to

fore,

can

we

evoked

society. This society

individuals

not.

But

who

and of physical property,

excess

The

ously labeled.
Not What

let him

injunction.

holding

nonethels^s

so

character

possesses

hanged—at least not openly and blatantly-—

communistically inclined and

the

money,

so

which

to

tainly

for

have

far in

a "purge" which, if successful, will
rid the CIO of certain elements which have supposedly
been

criticism

1943.

considerable

ferences depending on the objects

clines

valuations have increased the cost
of our
goods to foreigners and

ern

little tame, since no one is to

a

of

arises from the necessities of mod¬

tainted and
replacing them with rival organizations promoted by
the "rightist" top national management. To the Rus¬
are

in

as

expect

minus
signs and one with a plus sign, is
a
minus quantity., To speak in a

Prospects for 1950

Thig universality of forecasting ing

a

would

equal numbers, four with

by appeal to
The Master's injunction: "He that

that

good while past, engaged in an effort to get
rid of the "left wing" either by retiring such officers
as

rocks

and

ing itself of its "leftist" elements. The "right wing"—
God save the mark—of the organization is, and has

rise

forced

clude

not, of
course, mean to suggest any slight¬
est similarity between forecasters

also

tney occur in a gallcpmg

wnen

as

cluded

is without sin among
you,
first cast a stone."
I do

which in

m

when they occur in
structure as in 1931.

toppling

a

more

Business

results

same

such changes

large

'

cised than with destruction of that
are

the

expect

munist

even

rn

different environments; one would

*

account of what went on,

accurate

an

*

*

2

as

it appeared a year

Printed in "Commercial and

Financial

Chionicle," Dec. 30, 1948, Page 1.
3 Prosperity and Depression, by
fried
Haberler,
United
Nations,
Success, N. Y., 1946.

Continued

Gott¬
Lake,

on page

34

34

THE

(2666)

Continued

from

COMMERCIAL

33

page

&

FINANCIAL

same as resource

to

sources

Business Prospects

grass

for 1950

two

when

the

could

be

of

re¬

blade

of

use

one

grow

sources

waste;

make

CHRONICLE

same

used

to

re¬

make

three blades of grass grow

or

recently is to squander our assets.
but it still seems to me pre¬ machinery which has
Equally unhappy is the fact that
been installed.
dominantly suggest a decline.
is
preparing
The conclusion seems warranted this over-ambition
And so, now, as in Cleveland
conditions which will make for
last year, I suggest that policy, that this economy could increase
economic instability in the future,
both public and private, snould output and income, witnout strain,
and
instability is both wasteful
emphasize caution and not daring. by something like 10% to 20%,
ago,

and perhaps more.

v

:

Now, having made a forecast as
the shape of things to come in

to

I

1950,
with

this

Is

disconcerted
question.

myself

find

uncomfortable

an

forecast of little
change, of continuation at a level
of very high prosperity—even if
a
little less so—that so many of
us made last year and are making
again this year, likely to be mis¬
leading alike to the public and
to public and private policymak¬
ers?
I'm afraid it can be quite
general

misleading — entirely aside from
the
possibility that it could be
misleading

being wrong.

by

For

it suggests the inference that, since
we've been having and are ex¬

having for an¬
other year at least a condition of
high prosperity, that all is well
pected

to

go

with

the

don't

want

on

American

economy.

be a party to that
assumption, even by
implication. And so I want to add

forecast,

considerations

the

to

asking two
other
the present and
position and outlook for

by

questions about
near-term

the economy.

First, how does the
probable level of output and in¬
come compare
with the possible?
Second, how does the probable
economic policy compare with the
desirable?

^

Probable

Possible Output and

vs.

Income in 1950

The

to the first

answer

I think must be

output, and

question

emphatically that

real

income

in

1950

likely to be significantly less
would be perfectly possible

are

than

without undue strain.
Nourse's

careful

In

1934 Dr.

study of "Amer¬

ica's

Capacity To Produce"* found
that in the prosperous period of
the

latter

192Q's

this

country was
turning out almost 20% less than
possible. No such study is

was

available of the present situation
far as I

so

of

know, but a re-reading
Nourse analysis with ob¬

the

servation

of

the

present

indicates, to
a
study, if

production

strongly

me at

again

level

a

least, that such
made today, would

find

signifcantly

potentiality has tremen¬
significance.
Such an in¬
could defray the entire cost
Federal
Government
if

crease

the

of

used

that

for

be

purpose;
thus it
equivalent of a re¬
peal of the entire present Federal

the

which

load

Or

to

be

below

at

what

is possible without strain.

evidence

points

conclusion.

same

to

the

Available

that something
possible man-hours

data

suggest

like

5%

of

are

not

worked

due

to

it could,

failures

of

institu¬

in

selves

boom

time

failed

and
ures

in recession, the fail¬
aggravating the decline. Pri¬

vate

finance

servative
know

has

by

been

has

I

Gov¬

years.

'Tis

not,

said

that

imitation is the most sincere form

is

of

much

I

concern.

not sug¬

am

of

the

commendable

practices

the

using

merely

an

these

examples

to

ment can't go

broke in the private
but the consequences of its

show the magnitude of the possi¬

sense,

bility.

over-ambition
in

VII

be

can

instability

the value of money—which

probably the
Likely

Desirable

vs.

Economic

most seriously
stabilizing factor of all.

Policy

The

Obviously, since present output
income are substantially be¬

and

low

what

strain,

is

possible

economic

broadest

policy

in

the

the

Obvi¬

is deficient.

sense

therefore,

ously,

without

forecast

of

little change or small decline that
most

making for 1950 repre¬
prediction that economic
in its broadest sense will

are

sents

a

policy

continue defective in 1950—or be¬
come

more

We

so.

therefore

are

ing
and

of

Hoover

report,

is

un-

Those

of

made

absenteeism

re¬

who

us

that

in

are

the

effect

policy being

major

defect.

areas of

demonstrated

amount

of

that

represent¬

nificant

sizable

a

is being spent
And there are sig¬
including agricul¬

funds

unnecessarily.
areas,

ture, housing and social security
questionable if all of
expenditures
and
commitments
where it is

that

represent

of

use

resources

best

beyond question.
And I observe
with
inescapable/ apprehension

future

the meaning, and causes

on

of their forecasts as well
is to

First, policy in too much of the
vate

institutions—aims

it

quo

possible.

as

profoundly

or

Such

to
as

policy

a

inconsistent

which

and

izing

better

resources

The New Half Century

to
It

is

to

seems

an

portant

its

which term, as

methods

util¬

of

which

and

has

that

the

minds

age

even

—

I said in opening,
every

of 18

—

person

turn

our

strongly than
comparison of

more

before to the

ever

im¬

forecasters

we

include

to

appears

above

especially

me

with

present high strength and produc¬
tivity through constant change to
new

VIII

reached

has

what

during the next 12 months.

main¬
near

as

happen in production and in¬

come

economy—both in public and pri¬
tain the status

such great possibilities for further

probabilities vs. possibilities of
sulting from reported illness or advance of the same kind. Prom¬
output and income and likely vs.
stoppages. Some portion of inent among status
quo policies, desirable policies at this historic
this is preventable.
The highly to which both
public and private time.. We are this week closing
significant studies at the Univer¬ groups
contribute, are those deal¬ the 49th year of the most fabulous
sity of Michigan under the direc¬ ing with
agriculture, labor, in¬ half century in human history,
tion of Dr. Rensis Likert are dem¬
vestment, interest rates, construc¬ and preparing to get ready be¬
onstrating that marked increases tion, prices, and taxation.
Every ginning next Sunday morning for
in
productivity are possible by public and
private group could a year of preparation for what
intelligent treatment of motiva¬
appropriately re-examine policies may be a far more fabulous half
tion; 5 this has nothing whatever being followed or advocated. And
century. In that great new period,
to do with the
speed-up or time I should like to suggest to all pri¬ we
can, if we are as wise as we
and motion study and pressure.
vate groups that it is just possible are
perfectly capable of being,
Businessmen widely report pro¬
that the mote is not only in the
sweep on to accomplishments that
duction is, for a variety of rea¬
government's eye, and equally to will exceed our present possible
work

somewhat less than

sons,

is

pos¬

sible in present hours with present

equipment.
all

kinds

Machinery makers of

are

firms could

explicit

that

most

increase

productivity
and
thus
production by
using
presently available equipment.
And finally, we know that pro¬
duction has in fact been markedly

higher
with

in

a

without

view

G.

of

recent

smaller

the

4America's

Edwin

the

labor

vast

force

amount

Capacity

Nourse

past—and

and

of

and
new

To

Produce, by
Associates, Re¬

Reviews

Corporation, 1934.
"Controlling Factors in Eco¬
nomic Development," by Harold G. Moulton, Brookings Institution, 1949, Page 104.
5 Productivity,
Supervision
and
Em¬
ployee Morale, a report from the Survey
Research Center, University of Michigan,
See

also

1948.




suggest to government that all
the guilt may not lie entirely in
the private sector.
The United

States, and the

is true of any

same

other

country,

cannot

make

the

use

resources

best

by

hope

of

fighting

to

available

change

imagination

far

even

present

our

more

attainments

the wildest dream

we

than

exceed

could have

dared to dream at the end of 1899.

The knowledge and the materials
are at hand.
The great scientist

to

Vannevar Bush has stated the fact

Second, the United States Gov¬

cogently, forcibly and authorita¬
tively in his profoundly important

better methods.

ernment
—at

the

is

being over-ambitious
urging of nearly every

major group in the economy.
is utilizing some of present
sources

and

amounts

of

committing

future

It
re¬

large
for

signed

increase

to

standard

of

Inefficient

living

new

the

and

resource

nation's

strength.

use

is

the

•

book,

Free

"Modern

Men,"

which

recommend that you

Arms

and

I
urgently
all read care¬

fully and at once, far better than I
could possibly do.
I quote:
"We

resources,

purposes
neither
necessary
to
honor past obligations nor best de¬

We

ment

we

can

which

in

can

the

barely

now

create

environ¬

an

creative

arts

flourish, in which the human
spirit has an opportunity to rise
and aspire. We can build a society
in which there will be justice and
can

Continued

from

page

good will.

All this is within

our

grasp; we know it, for the per¬
formance of the past ten years is
a
guarantee of the effectiveness
of

the

system

operate

under

of

and

the

principles to which

we

we

adhere.' All

have to do to

ive

to

which

fundamental

bring it about is
that system and im¬

preserve

prove

it

ideals

and

they

hold

and
the

fast

faith

arise."6

6 "Modern

those

to

from

which

/

Arms

and

Free Men,'.' by
Vannevar Bush, Simon and Schuster, New

York,

1949,

Page

232.

8

Who Is
have

to

ask

Really Socialistic?

ycu

to

pay

the

me

700 franc reduction which you got

when you
A

bought the ticket."

long; violent and
between

argument
the

and

the

followed.

conductor

again the

unfruitful
traveller

fine print

in the

But

time

table

triumphed and the traveller
grumblingly paid the 700 francs
supplement.
.,

The traveller had been

ing
a

attend¬

official meeting in

an

and

was

Paris,
entitled to

30% reduction. One of the rub¬

the most thorough ber stamps certified that the con¬
competent study ever made gress was official. A second certi¬
governmental operations, has fied that he had been in attendance.

and

I suggest that there are two

ous.

extent that

grasp.

perhaps

to be made in the ag¬ that we are now engaged in work¬
gregate of the decisions by public ing an appallingly pitiful farce
and private policymakers is and out cf the
plausible compensatory
is likely to be deficient
should, I budget theory.
suggest, indicate the defects we
I hope that other forecasters
are forecasting.
Public discussion will stick their necks out in the
of these defects should be salubri¬

an

more

he explained,

■

designed
to
increase
the
forecasting a happy state of standard of living fastest and the
affairs—even though we are pre¬ strength of the country most.
I am not one opposed to gov¬
dicting a level of business that
would be high in comparison with ernment action
per se nor an ad¬
nearly all past years, and a level vocate of the theory that that gov¬
of per capita consumption that ernment is best which does
least,
would
compare
favorably with but neither do I think that gov¬
that anywhere else on the globe. ernment actions are all above and

predicting

generally available
throughout the population.
We
can
prolong our lives and escape
the ravages of old age, overcom¬
ing the scourges of mankind, epi¬
demic disease, cancer, senility, to

of

private sector instead of one
increase, if
I
realized, should be wholly u£ed of its more grievous past sins.
for either such purpose, but am know, of course, that the govern¬

gesting that such

goods

con¬

measure

during recent

ernment

quite

every

flattery—but one wishes that
government were imitating some

so

them

have had; we
and have

we ever

more

optimism

if so used,
greatly raise the income of low
income groups about which there
concern.

economy;

Other

much

so

causes

the

make

can

tions which overcommitted them¬

,

could

tax

been

not

;

VI

/V*:/

■

This

dous

weakening. Perhaps the ma¬
jor cause of the depth and dura¬
tion of business dips in the past
has

higher.

to

more

1949 this figure would

I

complacent

two

To the extent
in 1950 is lower than
be

that output

that of

Forecasts Should Not Mislead

and

higher than

Thursday, December 29, 1949

have

not

yet

come

to the

end

These two stamps

he had, but he
had forgotten to obtain the third,
to be given

by a railway station
attendant, certifying that he had
bought a ticket.
"Since I have

ticket* it is ob¬
vious that I bought it. What does
that third stamp add to my ticket?"
he
complained.
"Nothing,
just
a

bureaucratic red tape!

And

me, a

of

living

in

this

a

With

standard

country

far

gravest

dangers.

Socialist

theory

that

socialist

enter¬

teaches

us

prise operates at lower costs than
private because it pays neither
interest nor profits. It can, there¬
fore, sell cheaper and the public

gets

for its money. What the
theorists, forget is that
socialist
states,
like
capitalist
states, are always broke. They are
always looking for new sources of
more

socialist

And the state enterprise

revenue.

affords

a

very

So

funds.

in

tempting source of

the

end.

prices

are

raised and the public gets less for
its money than it did under pri¬
vate

business."

f

"The tobacco

ways

been

oly,"

my

monopoly has al¬

high-price

a

first

/7/// //J

countered.,.

"Yes,

there

but

Gasoline

monop¬

companion

is

Gasoline today

others.

are

-

another

example.

costs the French¬

tion—two

"Well," the second traveller in¬

terjected,
for

should

government

have

mistake

live

"you

the

of

known

our

here, work
and / you

better.

American

The

travel¬

ling companion was a natural one.
is a foreigner for one thing.

He

These

railroads

nationalized,
we should
depend upon them to do the right
thing by the public. In the social¬
ist tracts which I have read, I
learned that only capitalist enter¬
prises, such as private insurance
companies, used fine print to fool
the
public.
State
enterprises
would be above that sort of thing.
No/private railroad, no matter
state

how

are

enterprises,

hard

and

the

boiled

capitalist

management, would dare
dulge in such practices."

in¬

to

man

three times the

or

price

age

in

the

United

aver¬

States.

Even the

toughest, capitalistic oil
companies there would not1 price

their

products

that

high/ The
monopoly, as¬
suming that it is reasonably, effi¬
cient, would make American oil

profits

of

tycoons

the

look

thropists."
A

the

flat

many

almost

like

philan¬

>

passing

rupted

oil

freight train inter¬
conversation. It had
loaded with tractors

cars

and

heavy farm machinery. All of

this

was

evidence of the increased

French

industrial

flected'.. The
noticed
"Don't

output, I re¬
traveller ; also

first

this

and

turned

to-

me.

think," he asked me,
"that Europe has made wonderful
progress in rehabilitating its war
damage—which was very severe—
you

"The state railroads," my first and in its economic development?"
companion went on to say, "in¬ Without waiting for my answer,
added:
"Since
you
are
an
herited this practice from the days he
of private railroading. State enter¬ American, I suppose you credit
the Marshall Plan with all of this."
prise is really much better than
you think."
"No,; I don't. I think that the
•
"The state tobacco monopoly,- Europeans deserve the credit. We
,

for instance?" the second traveller

have tried to be helpful, though,
'/" with the Marshall Plan." /
gazing out of the window
"Helpful
with
the
Marshall
watching the carefully cultivated Plan? Why your Marshall Plan
fields, the animals in pasturage, is not designed to be
asked.
I

;/"M

was

the red tile roofs of the houses in

the

villages as our train sped
rapidly through the countryside.
In the meantime, my two com¬
panions were continuing the dis¬

any

helpful to
except yourselves.-Your

one

industry,
port

with

its

surpluses,

unsalable

could

not

ex¬

live

without the Marshall Plan. Don't
tell

it. is. for

me

the

benefit

of

cussion.

Europe. That is a joke! " /
monopoly, the
second traveller was insisting, was /t "Well, if it is a joke, I guess the
joke is on me and the rest of the
indeed a meanly-managed enter¬
Americans, because it costs me, it
prise. If sold cigarettes: of poor
costs all of us, a lot in taxes. But,
quality,
intolerably
bad
pipe
really, we could get rid of these
tobacco; at prices up to five times
surpluses, as you call them, by
higher than those charged by the
distributing them in some other
private tobacco companies in the
way."
United States. The tobacco mo¬
The state tobacco

"You

nopoly,

are

already in a depres¬
States, and if you

a
state
enterprise, in¬
dulged in the shabby practice of

sion

pricing the French working classes

dumped

these

domestic

market,

out

of their smokes.

Could

it

be,

I

thought, that socialistic enter¬
prises, in the end, were no more
moral,

perhaps

even

less,

than

his voice, I forgot the countryside.

far-reaching.
establish

their

of

boot," he complained.

manifold and
can

people

sixty to eighty cents a gal¬
lon, depending on his ration situa¬

private enterprises?

we

depriving

member of the Communist Party
and
a
government employee to

by any means.
The applica¬
tions of science yet to come are
them

than

smokes. But then the fiscal aspect
of state enterprise is one of their

As

He

the

was

other

second

"There

of

raising

ways1

raised

must

be

revenue

the

repetition of

goods
you

your

the thirties."
"I
but

traveller

saying:

a

in

don't
I

realized

7. your
see

experience of
-•

think

convince him.

on:

would

so," I answered,

that
"

I

could

not

*I

In the countryside, outside our
compartment window, farmers in
their long blue blouses and their

Volume

wives

in

tion

of

which

had

protect. They buy what they need

passed.

we

Farmers

shareholders

no

groups on the
platform' talking
and
gesticulating while waiting for the

with

benefit

of

local train

cialism,

if

small

station

their

take

to

produce

to the markets of Paris. Did these

farmers, I thought, feel the same
way about the Marshall Plan as

travelling

companion?

turned from the
ond

traveller

"Here

do

is

I

window, the sec-*

addressed

thing

one

know

not

As

about

bet

you

Marshall

the

Plan. It is working here to bene¬
fit nationalized industries at the

works

I

"In
do

spite of all this,
have

not

I started to

a

is

have

dirigism

A French

Controls

the

really

state

family stopped at

the

as

our

opened

expense

surveyed

the

interior

is

ihev

about to enter and take

it

difficult

very

for

expensive

and

private industry to buy Mar¬

were

door,

though

as

They evidently found

possession.

the compartment

undesirable, for,

shall Plan goods and very easy

after eyeing us coldly and listen¬

the nationalized

ing to the conversation for

them.",
He

'

for
enterprises to buy

,,

then

into

long

a

explanation of the "counterpart
funds" system.
Under this system
the United States gives the Euro¬
goods under a
This government,
however, sells the goods to the
industrialist who ordered them in
government

pean

free

"grant."

the

first

must pay

place and this buyer
his government in local

for the full cost of the
goods.
This local currency is de¬
posited in a special government
acc,ount
called
"counterpart
currency

funds" which

only be spent by

can

the European government for ap¬

proved

My travelling
companion continued by present¬
ing a specific example of the sys¬
tem in operation.
purposes.

"Here is the way it works.
A
textile plant, say at Lyons, wants
looms under Marshall Plan

some

funds.

It

must

10% down
when it places the order.
Then,
■when; the looms are delivered, the
balance
the

of

pay

90%

is

barrelhead.
there

lowed:

are

cash on

due,

is al¬

credit

No

'terms.'

no

In

addition,

our

must pay

the import and transac¬

tion

taxes

amount

on

the Lyons
for

Lyons textile plant
the

looms.

sizable

to

These
Now

sums.

plant fails to

if

cash
well and
pay

its

equipment, all
If it does not, it is, today,
very
hard
to
get
credit.
The
banks
all
have
credit
ceilings,
imposed
by
the
government,
which they may not exceed.
It
is hard, also, to raise funds on the
security markets. '■» A loan may
well cost the Lyons plant 8% or

good.

for

more

commissions

interest,

and fees.
<

"So

textile

our

twice

before

he

thinks

man

orders

Mar¬
For him,

any

Plan

shall

they

ment,

.

.

launched

equipment.
it is no gift.
He pays and pays
plenty for everything he gets. It
is only the government which gets
a
free gift. That is the way the
counterpart fund system works in

left.

a

mo¬

door

and

with

the

him,

went

"serve to perpetuate the

on,

situation that they are designed to
correct.

They also

clients

permanent

keep

of

us

the

old

good

Uncle Sam.
"The

controls

currency

are

a

parcel of the system.
Under them, exporters must turn
over all, or a large part of their
foreign currency earnings to the
government. When importers re¬
quire foreign currency to pur¬
chase abroad, they must ask the
and

part

areas

rency

areas

taxes on their
Marshall Plan imports, but since
it is a government enterprise, it
it merely taking
money out of
one pocket and putting it into an¬

we

-

"The

net

result

this

of

the private business

is

that

firm hesitates

before

ordering any Marshall Plan
equipment. - It must do a lot of
figuring to be sure that the pur¬
chase
will
prove
economically
.

And since the gopds are
expensive, and credit is short, in
many
cases
the equipment, al¬

sound.

though

,

is
not
The plant simply either

badly; needed,

bought.
adds
its

new

old

outout.

will

workers,

machines
Our

never

get

patches up
keep up its

to

industries
their feet in this

on

and the counterpart system,
thaf is, the way the counterpart
system works under our regula¬
tions, is to blame."
way

He went

alized

on.

"Now the nation¬

enterprises

face




no

such

while the soft cur¬
high priced.
So
where it is expensive.

buy

are

This adds to
tion

costs of produc¬

our

and^conseauently makes our

prices high. With our high prices,
exoorting becomes more and more
difficult and again we must knock
the

at

door

reauest

Uncle

of

Sam

dollars.

more

and

If

our

prices were lower, we cpuld ex¬
port more to him and become
more self-reliant. Our high prices,
which these controls maintain, are
the crux of our inability to export
Until

America.

to

prices,

until

or

forced upon

we

reduce our

reductions

us. we

will

are

never

p| our workers." r

war,"

I

interjected.

"Profits in the United States have
been very high.

debate

much

reflected

I

point.
it

in

country

my

on

Yercingetorix in 52 B. C. and
brought
Roman
civilization
to
Europe.
A young couple, evi¬
dently seeking privacy, opened
our
compartment door and then
closed it softly without entering.
The locomotive whistled loudly as

moment ago exists no¬

exist

for

the

weaken

on

this

capitalist

it into two
"soft currency"

splitting

by

parts. One part,
area

moment

a

closed to the other and main¬

their discussion.
The second traveller was won¬

what would become of
Europe in 1952 when the Marshall
Plan ended.
What Europe need¬
ed to do before the aid ceased,
was to let competition enter
the
closed economies of Europe; to
dering

prices; to force manufac¬
unload their
stocks and reduce inventories; to

reduce

turers and dealers to

increase

Above

tempts to be

desired

Europe to cooperate;
to create
complementary economies, not to

self-sufficiency of to¬

the

foster

tally independent states.
These results could be attained,

oninion, by abandoning
the controls and letting

his

in

of

most

nature take its course.

The con¬

and

trols wound up by preserving

they

conditions

the

aggravating

correct. They
made Europe a high-priced area;
an
area of shortages and of low
were

designed

use

able future.

"All

Least

Moscow

in

that

approach

now stand, it
though it will
the foresee¬

in

we

of

hope for is to

can

the

all does it

its satellites.

or

the good old

revolution

the

mean.

should

be

by the state.

..."

They will be
managed in the public interest,
in the interest of all the people, I
"You

are

dupe, certainly," the

a

second traveller

ticed
said

the

in

United

instead

"Now

he
have

States,"

at me, "you
real action on wages,

looking

some

<

getting

you

that does you.
a

capitalistic U. S. A.!
in for ideology rather
than practice, this will shock you.
But the country which approaches
most closely the socialist goal of
maximum welfare for all, is the
least'Socialistic and most capital¬
If

go

you

Just to show you
controlled state treats its

The shortest apparent

istic of all.

quickest."
I

as

the

always

not

:

■

train

The
halt

is

home

way

slowly

ground

to

a

picked

descended

up my baggage,
slowly wound my

and

station crowds
capital of
ancient Burgundy with its mag¬
the

through

way

into the fresh air of the

nificent

structures,

superb

its

wines and food and its lusty folk
who

or

rather

would

read

live

life

than,

about it.

talk

Export Import Bank
Grants Ecuador Credit
The

Export-Import

21

Dec.

of Ecuador
to

the

announced

Bank
on
authori¬

of credits for the Republic

zation

aggregating $7 million

assist the Ecuadorean Govern¬

ment

financing the cost of
States
materials, equip¬

in

United

ment, and services required for
projects which will contribute to
the reconstruction of damage done
by the catastrophic
Aug. 5.

'

total

the

Of

of

and goods, they hand you
theory and doctrine. A lot of good
money

how

goal

one

owned

earthquake of
J:

authorized,

sum

$1.5 million will be devoted to the
financing of machinery and tech¬
nical services which will be made
available to

a

reorganized national

The conversation ceased
as

tunnel
ment

the

at
was

smoke

them.

wheels

in

respite

started

enter

to

our

closed
the
the rails, the rush of
I

windows.

got

and

up

The clackety-clack of
on

the

not

emerged

for

tunnel

narrow

from

the
long.

from

explained at some
length, as our train was passing
alongside of the canal near Dijon,
the
post-war
French
national
wage policy.
In order to hold
prices down, controls were placed
upon both wages and prices.
But

while wages
were pegged and the workers saw
their
purchasing
power,
their
standard of living, sag while the
bosses and speculators reaped a
golden harvest.
Reconstruction
was
not
only attained by the
sweat of labor, but also at the ex¬
pense
of its economic position.
This
policy was based on the
theory of prices which held that
prices are determined by labor
cost.
In a period of currency in¬
flation
accompanied
by
com¬

gave

war

of words,

A

as

the

soon

tunnel,

we

my

prices

rose

modity shortages, this theory does
net
hold
true.
The
theory of

"scarcity value" applies here.
"That

is

socialism

in

practice.

think that a capitalistic
democracy would be able to treat
v/orkers this way?" he asked.
Do

you

The first traveller

abrupt¬

train entered the long
Blaisy.
Our compart¬
in total .i darkness and

our

Lunsuuciion

then

He

He
But

fuming.

our

hardly contain himself.
train was already in the
of

Dijon

slowly coming to a
I

was

could

outskirts
blurted
"Pardon

and the repair and re-

of debris

of the war."

to

production.

but

or managed
simple as the

abandon their at¬
self-sufficient. The

Marshall Planners, he felt,

socialist

a

production.
all, the governments of

Europe should

air

Certainly

as

anywhere

But workers," he continued, "let's go highway maintenance department
continued back to the situation at the close and used initially in the clearing

companions

two

my

taining high prices and a second,
an
open,
low-priced,
economy.
economy was not as

things

look

not

approached the station.

we

ly

If this situation continued

would

world

a

This

a

which

not

this.

is

As

does

"All industries which are fit to

There has been

where Julius Caesar defeated

near

be

able to export."

or

private

and

point

only

where.

exist

economy

you

pictured

interrupted, "for
ties.
More controls were added this
subject"
falling for such a line in face of
during World War II and
all the facts.
In spite of socialist
duringj
„,„erlca» he broke
in>
the
German
occupation.
Then
«prof jts may |0ok large too you, programs, in spite of controls,
came the shortages of the postwar ,
but your American businessmen supposedly in the interests of all
period and the further extension are
reaiiy pjkers compared with the people as you say, we still
of the managed system.
have the same old society for the
ours. The profits which our Euro¬
"I still maintain that these con¬
Our prices
pean
business enterprisers have benefit of the few.
trols are needed,"
broke in the made would, if they published are so high that farmers and
first traveller.
"We have these
any
reliable statistics, create a workers are priced out of the mar¬
controls
because
our
economic public scandal."
ket while the ruling class, which
system is out of balance and does
"And what's more these high you would suppress, still can meet
not provide for the welfare of the
profits do not benefit our econ¬ them.
people.
To correct its internal omy.
Do you think they are
"Your labor unions which are to
and
external 'balance, we must plowed back into reserves which
play la major role in the New
have controls or we would face increase the capital and the pro¬
Jerusalem to which you think we
collapse.
Then we must make ductive efficiency of our indus¬ are headed, are the quintessence
sure
that the basic needs of all tries?
Well, they aren't.
They of stupidity. Instead of bargain¬
the people — especially the com¬ are sent abroad or they are used
ing collectively for higher wages,
mon
people—are adequately met. for speculation. There is no bene¬
they declare they are in favor of
So we must have controls."
fit to our national economy from
lowering prices. Now it does not
At this juncture, I was about these profits.
Marshall Plan aid, make much difference which you
to reply but the second traveller in part, makes up for the failure do—higher wages or lower prices
our
addressed me.
"Let me take up of
enterprisers to reinvest both add up to higher standards
our friend's second point.
I think profits
in
badly
needed
new of living for workers.
But the
that I know more about the way equipment."
point is that labor unions have no
We were now passing through control over
it works, since I am a European
prices.
But by col¬
than you do.
These controls," he the region around Les Laumes lective bargaining, as it is prac¬

creap

other.

profit;

the

Ac¬

government funds. They have no
credit problem.
The state enter¬
pay

an

for

if

you,

of maximum
which creates goods welfare for all the people. No eco¬
which the masses need; not devot¬ nomic organization, real or pro¬
firms, to make a profit. You can ing its, productive capacity to jected, gives it to us completely.
imagine what the earnings of the making luxury items for the rich. The best systems approach it more
better firms were under these cir¬ We
require full employment at closely than the others.
cumstances.
all
times,
not
the
depression"Now if you take socialism in
"Then
our
price control sys¬ ridden capitalism without job se¬ terms of goals, in terms of re¬
tem rapidly became ,a mechanism curity which we have today. Rent,
sults,
rather than in terms of
for v
and
profits
must
be ideas, plans and promises; if you
obtaining
price
increases interest
rather than for the maintenance of plowed under.
Our society will take socialism as an end result,
ceiling prices and the controlled have but one item in its national as an
attainment, the country
income accounts and that will be
prices went higher and higher,
which comes the closest to it is

Now, the hard currency areas are

prise may also

need

after

state.

they need with the help of their

way

"We

produces

of

communist Utopia you

written

being

was

two

or

the pages of history.

survive

the nationalized or state in¬
dustries work it. They order what

"Now." he continued, "take the

capitalism

on

course, profits were high
over the world during and

now

was

government for the foreign cur¬
rency, with all the voluminous
paper work which this entails and
all the 'finagling' that such a sys¬
tem brings into being.
"The
government grants re¬
quests for dollars and other hard
currencies with difficulty.
But
soft currencies can easily be had.

practice."

of

all the

French

to

The complete eclipse

"My
socialist

wages.

controls began
depression of the thir¬

cording

here

Let's take

price
control as an example. During the
war,
the controlled prices were
set
at a point which permitted
the least efficient, the marginal

"Of

modern

or

socialism.

on

the

like.

no good.
Neither
ownership of a few basic

enterprises.

traveller

second

chapter

a

work

35

gone, you can continue

am

between

were

state

chasing jpower

tracing the history of controls in
the

friend

our

as

think.

to

to

us

some

after I

(

increasing the profits of our busi¬
nessmen
and lowering the pur¬

was

again.
The

two from

getting interesting

the

closed

I felt relieved, for the con¬

versation

people

seems

compartment,

of private industry. This
done," he went on, "by making

treated

was

state-con¬

a

—

He

"Now, don't interrupt me," the

trolled system."
-

explain this idea.

to

mustn't exaggerate or
up a few state enterprises
socialist system.
What we

blow

authors.

go on to show that these con¬
sure' trols are not in the interest of

am

socialist

a

socialist

second traveller cried out. "I want

We

yet.

the

to

as

the

to

we

own

so

enterprise—so¬

will.

you

well

this is not the intent of the plan.

into

me.

I

Plan

state

And

arose,
dusted their
slapping it and re¬
sumed the argument.
The first
traveller was speaking.

companions
clothing by

complexities and dif¬
ficulties unknown to capitalism as

bondholders to

or

government funds.
Marshall

he

had its

(2667)

CHRONICLE

FINANCIAL

&

collectivist authors maintained. It

problems. They can, and do, buy
what they require.
They do not
nave to make a profit.
They have

gathered in

my

COMMERCIAL

the fields.
vegetables
the yards around the sta¬
a
small hamlet through
busy in
loaded with

were

Wagons
were

THE

Number 4868

170

and
stop.

it was
And so

out.

please.
I know
you
would like to answer our
compartment companion, but I
get off here and there is just one
point I would like to make before
bidding
you
both adieu. And
me,

the

of roads damaged by

this task

When

earthauake.

completed the equipment and
services will be utilized to put
into effect a comprehensive pro¬
is

of highway maintenance un¬
system and methods em¬

gram

der the

ployed in the United States.
additional

An

$1.5

million

is

allocated to the financing of rail¬

equipment, principally loco¬

road

motives and track essential to the

handling of increased traffic into
the

earthquake

-

affected

area

which will result from the move¬

of

ment

the

supplies

large

of

building materials and equipment
renuired
for the
reconstruction
effort.

:

-!l

'/v'

remaining $4 million will
be allocated to specific 0.projects
submitted by Ecuador and agreed
The

upon

by the Bank and the Ecua¬

dorean

Government.
the projects

of

All

be undertaken

financing

as

will

be

which will

result of this

a

directed

prin¬

cipally toward meeting Ecuador's
longer range reconstruction and
development needs. In this con¬
Ecuador

nection

is

making

ar¬

rangements internally to meet the
domestic

costs.

Credits
tion

established

with

this

payable in quarterly
over

a

interest

V'k.%.

period
at

a

in

connec¬

financing will be

of 20

per

instalments,
years with

annum

rate of

THE

(2668)

36

COMMERCIAL

Securities
•

N. Y. City

ABC Vending Corp.,

#

filed 20u,000

27

Dec.

stock (par $1).

Proceeds—For njw machinery

500,000

Cleveland, O.
Dec. 19 (letter of notification) 1(1,500 shares of common
and 400 shares of series A 5Vfc% cumulative preferred
stock, both to be sold by Allan P. Kirby, President of
tne company, and 500 shares of prior preferred stock to
i-e sold by The Allan Corp., Wilmington, Del.
Prices—
For common, $4 per share; for series A, $80; and for
prior preferred, $85.
Underwriter—Auchincloss, Parker
•

Corp.,

Alleghany

-

♦

Insurance Co. of Florida

Cladmetals

American

•

Armorlite

Lens

Pa.

Carnegie,

Co.,

American-Marietta

Chicago

Co.,

(letter of notification) lu,0uU shares ($2 par)
Price, market (about 10%). Underwriter
M. Byllesby & Co., Chicago.
To reimburse cor¬

—H.

porate

stock.

for

treasury

in connection with pur¬

expenses

Commonwealth

Proceeds—To be used for economic develop¬

share.

&

additions,

debentures will provide for

Automatic

Firing Corp., St. Louis, Mo.
6,300 shares of

Underwriter—G.

Weil.

J.

Walker &

H.

Co.,

St.

a share and sell¬
Chicago, the underwriter, at
.$2.50. Latter, will resell it at $2,375 each

Consolidated

mon

liam

Trotting Races,

Inc.

110,000 shares of common stock ($1 par). To be
at $1,330 per unit, each unit to consist of $1,000

&nd

offered

Uonds and 110 shares of stock.

will be used to build
Y/ith respect to
cf

No underwriter.

Proceeds

racetrack. Three officers also filed

voting trust certificates for 290,000 shares

stock, par $1.

common

Bank

a

Building

velop

12

Dec.

Corp.

of

about

$7

a

two-for-one stock spilt, effective Dec. 20) at

each.

Underwriter—Scherck, Richter

Co.,

St.

Louis.

vertible

($100
($1

snares

par)

par)

value

preferred

6,000

and

stock

stock

(of which 2,000 shares
will be purchased by underwriter at par). To be offered
In units of one share of preferred and two of common
stock at $102 a unit.
Underwriter—Sterling, Grace &

Co., New York.

common

To acquire oilleases and drill, wells,

Beverly Gas & Electric Co.
Dec.

20

be

to

filed

offered

33,000

writer.
notes

shares

of

capital

to stockholders at

lor each two shares

now

1

the

held, at $30

stock

rate

per

of

(par
IV2

$25)

shares

share. No under¬

The proceeds will be used to pay off $575,000 of

held

by

the

Lank loans.

New

England

Electric

System-and
'lis':;

.-.1

de¬

Pasadena, Cal.

be sold at $22 each to Paul W. Heasley
the public. Underwriter—Hopkins, Harbach

&

Co., Los Angeles, Calif.

Kansas

Cooperative Association,

filed

29

indebtedness, to be sold to members.
Underwriter—
None.
Proceeds—For corporate purposes, including fi¬

of

inventories and paying operating
Farmers Purchasing Cooperative.
Chemical

Dow

Offering
at

175,000 shares of common stock (par $15).
to stockholders of record Dec. 20

per

share on ratio of one new share for each
Rights expire Feb. 1, 1950. Employees of

its

company,

and associated companies will
opportunity to subscribe. Proceeds—To
treasury funds and used for corporate pur¬
subsidiary

be added to

Underwriter—None.

Duval

be

of

Texas

Sulphur Co., Houston, Tex.
capital stock (nonpar) to
offered to stockholders at $13.50 per share at the rate
%ths of a new share for each share held.
[Tfre United

Corp., owner of 74.71% of the outstanding Duval
capital stock, has agreed to purchase at the subscription
price any shares of stock not subscribed for by other
stockholders.] Underwriter •— None. Proceeds — To be
used, along with a $2,500,000 bank loan, to provide min¬
and milling
County, N. M. .,

ing

Eastern

Oct.

filed

27

facilities

Harness

to

mine
Club,

Racing

in

potash

Eddy

(1/9-13)

Inc.

shares (5c par) common stocK.
Price, $1 each. Underwriter—Tellier & Co., New York.
Proceeds—To purchase, improve and onerate the Fort
Steuben
•

Raceway. Expected second week in January.

Empire

Dec.

15

to

Building

Material

(letter of notification)

stock at par
tal

1,000,000

Co.,

Portland,

Ore.

1,000 shares of common

($100 each), the proceeds for working capi¬

expand operations and buy
Office—1205

S.

E.

new

machinery.

Grand

Avenue,

No

Port¬

Excelsior Insurance Co.

of N. Y.

(1/10)

10,598 shares of common
share together with option, exercisable

(letter of notification)

after April 1, but not

later than April 11, 1951, to

purchase 10,596 additional shares at the same price, to¬

with

gether

a

further option, exercisable

on

or

after

April 12, but not later than April 22, 1952, to purchase
10,596 additional shares also at $8.85 per share. To'be
sold for account of Virginia P'ire & Marine Insurance Co.
which

owns

31,790

Fitzsimmons
Dec.

16

common

,

'■

7

■

(

r

San Francisco

Private Wires to all offices




Cleveland

Range Oil & Drilling Co., Denver, Colo.

1,702,707 shares of com¬
Price—Par (5 cents each).
Under¬
writer—Inter-Mountain Shares, Inc., Denver.
Proceeds
29

capital stock.

—For

(letter of notification)

drilling of test wells for oil and gas.

Security Bldg.,

Office—711

Denver.

Gibbonsville

Mining &

Exploration Co.

(letter of notification) 250,000 shares (10c par)
stock. Price, par. Underwriter — William L.

6

Dec.

common

To buy and install additional
milling machinery. Office—Hutton Bldg., Spokane, Wash.
Gulf

Atlantic

Transportation

Co.,

Jacksonville,

Florida

May 31 filed 620,000 shares of class A participating ($1
par) stock and 270,000 shares (25c par) common stock.
Offering—135,000 shares of common will be offered for
subscription by holders on the basis of one-for-two at

share. Underwriters—Names by amendment,
include John J. Bergen & Co. and A. M. Kidder
Underwriters will buy the remaining, 135,000

and may

&

Co.

plus 'unsubscribed shares of the new common.
Offering price of class A $5.
Proceeds—To complete
an ocean ferry, to finance dock and terminal taciiities,
to

obligations,

current

pay

and

provide

to

shares of Excelsior stock.
Stores,

Ltd.,

Los

Angeles,

CaL

(letter of notification) 30,000 shares of class A
stock, of which 22,778 are to be issued in ex¬

change for 3,254 shares of Roberts Public Markets, Inc.
at the
rate of seven shares of Fitzsimmons for each
share of Roberts.

working

capital.

which

50,000

150,000 shares ($1 par) common stock, of
to be offered by company and 100,000

are

Underwriter

stockholders.

three

by

—

Any additional shares not: needed for

None

named.

share.
Proceeds—Company plans to use
$315,000 to redeem 3,000 shares 5% cumulative preferred
stock ($100 par) at 105, and the remainder to Improve
lease-hold property and furnish new offices. Business—•
Manufacture
of
women's
suits.
Statement
effective

Price—$10

per

Dec. 15.

Hastings

Manufacturing Co.,

Hastings, Mich.
($2 par) com¬

stock, to be sold by Aben E. Johnson, President of

mon

$7 each. Underwriter—First of Michigan

Corp., Battle Creek, Mich.
Hawaiian Electric Co.,

Ltd., Honolulu
E cumulative ($20
par) preferred and 50,000 shares of ($20 par) common.
Offering—Preferred will be offered to preferred holders

June 21 filed. 150,000 shares of series

rate and

common

will be offered to common

Underwriters—Dillon, Read

& Co. Inc. and Dean Witter & Co. will buy

unsubscribed

preferred; unsubscribed common will be sold either at
to the underwriters. Proceeds—To pay
promissory notes and to carry merchan¬
dise inventories and receivables or to replenish treasury
funds.
The balance would be used for other corporate

public auction

or

off short-term

purposes or

Statement effective Dec. 9.

filed 375,000 shares of

Dec. 21

stock at $8.85 per

'.'...j Philadelphia

equip these facilities.

stockholders at l-for-9 rate.

also be given an

on -or

Chicago

Front

at l-for-3

Co.

Offered

—

$44.50

expenses.

50 shares held.

•

Pittsburgh

•

Dec.

the company, at

Mo.

$2,000,000 Vh% five-year certificates of
indebtedness and $3,000,000 of 4%% 10-year certificates
Nov.

Dec. 21

Bosto.v

and to

Dec. 6 (letter of notification) 2,000 shares

land, Ore.

-

and
Expected

supermarkets, warehouses, parking lots

facilities,

about Jan. 10.

Proceeds—For working cap¬

ital.

underwriter.

New York

other

Nov. 28 filed

Gas

Barclay Oil Co., Inc., ML Carmel, 111.
Oct. 13 (letter of notification) 2,000 shares of non-con¬

15-year 3V2% debentures due Feb. 1, 1959, and $2,000,000
Balance Will be used to acquire or construct

of notes.

additional

Handmacher-Vogel, Inc., New York

Mines, Inc.

200 shares of common

notification)

(letter of

for resale to

America

Dec. 9 (letter of notification) 6,500 shares of captial stock

(following

Silver

stock (par $1) to

poses.

Equipment

&

Caribou

&

Burton

Nov. 4 filed

\

debenture bonds, due 1970,

ratable retire¬
Bids expected

maturity.

Co., New York. Proceeds—To
mining properties. Expected about Jan. 6.

L.

nancing

filed $1,000,000 5%

to

by

(by amendment) 800,000 shares (no par) com¬
stock. Price—$1.25 per share.
Underwriter—Wil¬

Business:

15

etc.

issue

17

ing it to Dempsey & Co.,

Baltimore

Underwriter—Eastman Dillon & Co.
will be used to redeem $2,645,000

1965.

1,

Proceeds—Proceeds

10, 1950.

Louis, is buying this stock at $2.333334

Dec.

entire

City,

(letter of notification)

Leslie

the

Consumers

class B
($1 par) common stock, of which 2,400 are offered by
Allan J. Strauss. 2,100 by Stanley Strauss and 1,800 by
9

of

Nov.

corporate purposes.

Dec.

new

on

Consolidated Engineering Corp.,

Ky.
Dec. 15 (letter of notification)
15,000 shares of $1.20
cumulative convertible preferred stock (no par) to be
sold to company employees at $20 each. No underwriter.;
Proceeds—To be added to working capital for general
Refining Co., Ashland,

(1/10/50)

Proceeds—For
property.
The sinking

construction,

Statement effective Dec. 9.

Ashland Oil

Co., Chicago

fund

Ampal-American Palestine Trading Corp., N. Y.
sinking fund deben¬
200,000 shares ($10 par) class A stock.
Underw riter—Israel Securities Corp. may be underwriter.

per

Edison

filed

First Boston Corp.; Glore, Forgan & Co.

Nov. 3 filed $3,250,000 10-vear 3%

ment of Israel.

(1/10)

Inc.

Stores,

$8,000,000 15-year sinking fund debentures,

shares

Jan.

and the stock at $il

Jan.

due

ding. Probable bidders: Halsey, Stuait & Co. Inc.; The

ment

Debentures are to be offered at par

No underwriter.

25 cents per

chase of additional property.

tures due 1958 and

Fair

$49,000,000 sinking fund debentures, to be
dated Oct. 1, 1949, and mature AprH 1, 1999. Underwriters—Names to be determined by competitive bid¬
13

Dec.
;

Food

Dec. 6 filed

(letter of

and. property additions to convert to automatic dial
operation. Office: 240 W. Monroe Street, Decatur, Ind.

Office—117 E. Colo-.;

21

common

21

will be sold at $10 each.
working capital.

Henderson, Wallace, Idaho.

Decatur, Ind.
notification) $250,000 of 4J/2% pre¬
ferred stock.
Price $100 each.
To be offered initially
to common stockholders.
No underwriter.
For plant
Oct.

(letter of notification) 4,077 shares of capital
stock at $10 each. No underwriter.
Proceeds—To buy
equipment and expand business.
rado Street, Pasadena 1, Calif.

■

Citizens Telephone Co.,

Pasadena, Calif.

Inc.,

Co.,

Chicago

(letter of notification)

111.

the exchange

Proceeds—For

mon

(par $1).

cago,

12

Nov.

Statement ef¬

mineral resources.

105,800 shares of common
Price—$2.75 per share.
Underwriter—•
Blair F. Claybaugh & Co., New York.
Proceeds—For
additional capital for Central Scientific Co., a whollyowned subsidiary.
Office—1700 Irving Park Blvd., Chi¬

Expected at market.
Dec.

New

Devlin,

J.

Cenco Corp.,

stock

10,000 shares of common
stock (par $1) tor account of selling stockholder.
Un¬
derwriter— C. S. McKee & Co., Pittsburgh, Pa.
Price«

Hugh

—

Dec. 20

(letter ot notification)

15

of a cent par vaiue,
respectively. Under-

York.
Proceeds — For
working capital. Business—To back theatrical produc¬
tions, distribute tickets and act as an agent for talent.
writer

Proceeds—To develop

4,000 shares of class A
stock (par $10) at $35 per snaie and 6,000 shares of
class B stock at par ($10 each).
No underwriter. Pro¬
ceeds to increase capital and enlarge surplus.
Office—
243 N. 2nd Avenue, Miami, Fla.
Dec.

shares of 0.1

Mining Corp., Ltd., Vancouver, B. C.
Aug. 29 filed 1,00U,000 shares of no par value common
stock. Price—800,000 shares to be offered publicly at 80
:ents per share; the remainder are registered as "bonus
snares." Underwriter—Israel and Co., New York, N. Y.

(letter of notification)

12

management

fective Dec. 9. Offering expected in January.

Bankers

American

•

Dec.

ISSUK

PREVIOUS

Canam

Redpath, New York.

Hi

SINCE

ADDITIONS

sold at 50 cents and 12.5 cents

to be
"

expand activities.

mid equipment to

Registration

Broadway Angels, Inc., New York City
Nov. 14 filed 2,000,000 snarfcs (lc par) common stock and

Underwriter—Rey¬

by amendment.

be filed

price—To

nolds & Co., New York.

INDICATES

.

common

snares oi

in

Now

Thursday, December 29, 1949

CHRONICLE

FINANCIAL

&

Indefinite.

construction.

(Mass.)
Industrial Center, Inc.
(letter of notification) 25,000 shares of class A

Hingham
Dec.

2

($10 par) common stock.
kins & Co., Boston. For
from the
•

Navy Department.

Huffman
N.

Dec. 21

Price, par. Underwriter—Per¬
operating a plant to be leased

&

Boyie Co., Inc., No. Hackensack,

J.

(letter of notification) 2,000 shares of 6% cumu¬

which 800 shares are to be
principal amount of out¬
standing debenture bonds on a par for par basis. The
remaining 1,200 shares are to be sold at par ($50 per
share), the proceeds to be used for working capital.
lative

preferred

stock,

of

offered in exchange for $40,000

No

underwriting.
Idaho

Dec.

12

...

,

,.

Maryland Mines Corp., San Francisco, Cal.

14,000 shares of common
be sold by Gwendolyn
MacBoyle, executrix for the Estate of Errol MacBoyle,
stock

(letter of notification)

at

deceased.

&

$1.90

per

share,

to

Underwriters—E. F. Hutton & Co. and Davies

Mejia, San Francisco.

;; THE

Volume 170—Number 4868

>

South Carolina Electric & Gas Co., Columbia,
: 7
South Carolina
%
;
Equitable Securities Corp. (jointly). Proceeds—To makecommon stock investments totaling' $13,000,000 in three., Nov. 22 filed $22,200,000 first'and
refunding mortgage
subsidiaries, viz: Arkansas Power & Lignt Co., Louisiana - bonds. Due 1979. Underwriter—Names by amendment.
Proceeds—To
redeem
a
like amount
of
Power & Light Co. and Mississippi Power & Light Co.,
outstanding
so that these subsidiaries can continue construction pro¬
bonds.
Due 1979.,- Underwriter—Names by amendment

Brothers, Blyth & Co., Inc.; Union Securities Corp. and^

v.

-fNEW ISSUE l»LENDAR
2. {•*.'.

.-I*

.

•

1950

January 4,

7 Baltimore & Ohio RR. noon (EST).Equip. Tr. Ctfs.
3
^
January 5, 1950
Northern Indiana Public

Tel-Aviv,

writer—Coffin,

January 9, 1950

a

Cotton textiles.

Debentures
.Excelsior Insurance Co. of N. Y
..Common
Food Fair Stores, Inc.—-—Debentures
Lawrence Gas & Electric Co
Bonds
Missouri-Kansas-Texas RR.
—Equip. Tr. Ctfs.

New
June

1950

year,

v

7
•'

7

—-—..Preferred

Sharp & Dohme, Inc.- -^a

-

77.77

77January 25,1950 /t777'>/7';

Telephone & Telegraph

American
11:30

v

Illinois

.

Debentures

Co.
shares of capital stock (par $100).

Bell Telephone

Nov. 30 filed 389,982

Nov. 29 filed 250,000

Mexico, S. A., Mexico City

shares of 6% cumulative

shares held, either

bination

of' both.

is

stock

•

/

the .surviving

be

to

dividend. 7'. 777

equipment

Central New York

company,/ and

is to

Teco, Inc., Chicago
7,//.-■. 7
7 \7-7 7filed "100,000 shares ($10 par) common stock.
Offering—These shares are to be offered to holders'oil
common stock in Zenith Radio Corp. at rate of one share
for each five held.'-Underwriter—None.
Proceeds—For

and

•

—

Inc., Midland, Texas
shares ($1 par) capital stock.
share-for-share in exchange for
outstanding shares in Limpia Royalties, a trust estate.
A* value of $3.80 per share is placed on the new stock,
and any shares not needed for the exchange will be
sold to Trust shareholders on a ratable basis at this
amount.
Underwriter—None.
To effect an exchange.
Business—Mineral and royalty rights in Texas, New
Mexico, Oklahoma and Arkansas.

part of outstanding bank loans.

made

on

1,000,000

istration
June 27.

•

Malone Darhasana

Dec.

12

(letter

of

shares of common

*

Mining Co., Silver City, N. M.

notification)

such portion

of 1,939

stock held in treasury as are neces¬

meet future expenses, to be offered to stock¬
holders only at $5 each. No underwriter. The proceeds
will be used to meet payments on options, etc. Office—
sary

to

Bell Block,

Silver City, -N. Mex.

(1/17)
Dec. 21 filed 640,000 shares of common stock (no par).
Underwriters—Names to be determined by competitive
Middle

South Utilities,

Inc.

Read & Co. Inc.;
Kidder. Peabody & Co. and Merrill Lynch, Pierce, Fenner & Beane (jointly); The First Boston Corp.; Lehman
bidding.

Probable

bidders:




Dillon,

Offering—To be
7.7-,.

y7

/

7

company

Price—50

cents

and 150,000 by New Yor>
share. • Underwriters—

per

expenses

:

;

and

Proceeds—For admin*
drilling.
Statement effective

7,777 V'--:7

.7-77,77.

employees under the

to

100,000 common shares, with maximum con¬
employees estimated at $400,000 and

from

maximum contributions by the company at

underwriter.

7 7
v

i

:

I

$80,000.

Proceeds—For working capital.

"

No*

'

.

Ultrasonic Corp.,

Cambridge, Mass.
Dec. 7 (letter of notification) $300,000 of 5% debenture
bonds, due I960 (which will have attached 3,000 shares
of class A stock). The bonds are convertible into 40,000
shares ($5 par) capital stock/ Price — $100 each. No
underwriter.: For general working capital. Office—61
Rogers St., Cambridge, Mass.

7

■

18

Royal Crown Beverage Co. of Poughkeepsie, Inc.
Dec. 8 (letter of notification) 8.000 shares of 5% cumula¬
preferred stock (par $20) and 40.000 shares of com¬
stock (par 10 cents) and 18.000 common stock pur¬

mon

chase

like number of common
Underwriter—Raymond V. Edwards, Massapequa,

shares.
;

to

warrants

purchase

a

L. I., N. Y. Price—$30.66 per unit, each unit consisting of
one share of preferred and five shares of common stock.
To retire bank loans for new equipment and additional
working capital. Office—170 Washington Street.
Seaboard

Finance Co.,

Dec. 7 filed 120,000 shares of

(no

par).

Proceeds—To

Corn.

bank
v.-

Los Angeles (1/10)
convertible.preferred stock,

Underwriter—The First Boston
working canital. reduce
loan, invest in subsidiaries. Expected Jan. 10.
77

cumulative

increase

Service Finance Co., Los Angeles,

•

19

Dec.

(letter of notification)

Price—Par

stock.

Tegeler

capital.

($1

Calif.

65.000 shares of common

each).

-7

-

*

Dec. 28 filed 35,000

Inc. /

Funds,

investment company. "

end

United

•

Gas

/

V

y

Underwriter
Business—An open!* V W- 7 *

shares of capital stock.

—Lord, Abbett & Co;, New York.

;

;

? ?

(1/24)
Dec. 21 filed $25,000,000 of first mortgage and collateral
trust bonds,
series due Jan. 1, 1970.
Underwriters—
Names to be determined by competitive bidding.
Bids,
it

Corp.

will be opened at 11:30 a.m. (EST) on
Street, New York. Probable Bid¬
Halsey, Stuart & Co. Inc.; Dillon. Read & Co. Inc.;
First Boston Corp.; Harriman, Ripley & Co. and

is

expected

25

Jan.

ders:

Rector

2

at

Goldman, Sachs & Co. (jointly); Equitable Securities
Corp. Proceeds—To purchase $18,000,000 of first mort¬
bonds, 4% series due 1962, to be issued by United
Co., its subsidiary, ana for general cor¬

gage

Gas Pipe Line

porate purposes.
•

United

7'

/

States

Fidelity &

7

Guaranty Co.,

Baltimore
27

Dec.

300,000 shares of capital stock (par $10)..
by amendment. Offering—To stock¬
the rate of one share for each 3l/s shares now

filed

Price—To be filed

holders at

held.

Brown

Underwriters—Alex.

&

Sons;*

John

C.

& Boyce, and Baker, Watts &
Proceeds—For additional capital

Legg & Co.. Stein Bros.
Co., all of Baltimore.
and

7

surplus.

Upper Peninsula Power Co.
Sept. 28. 1948 filed 154,000 shares of common stock (par
Underwriters—SEC has granted exemption from
$9.
competitive bidding. An investment banking group man-*aged by Kidder, Peabody & Co.; Merrill Lynch, Pierce,
Fenner & Beane, and Paine, Webber, Jackson & Curtis,
may be underwriters. Proceeds—Will go to selling stock¬
holders.
Consolidated Electric & Gas Co. and Middle
West

will

Corp.

respectively.

sell
>

120,000

shares

and

shares,

34,000

.

Underwriter—Dempsey

Co., Los Angeles.
Proceeds—For working
Office—607 S. Hill Street, Los Angeles.

offered in exchange for
229 085 2/5 shares of $3.50 cumulative convertible pre¬
ference stock, series A. at rate of three new shares for
each four oid ones. Underwriters—Alex. Brown & Sons,
Ba1

i

Trusteed

Union

&

Sharp & Dohme, Inc., Philadelphia, Pa. (1/20)
Dec. 9 filed 171,815 shares of cumulative preference
stock

•

The

777.

Worcester, Mass.
(letter of notification) 10,000 shares ($2.50 par)
common stock.
Price, $7.50 each. To be sold by Charles
S. Payson, New York. Underwriter—J. P. Marto & Co.,
Boston.
-7. :..77.7^ 7 ;
: 7; 7 7'-' 77 7; .77.

Murch & Co., Cleveland.

,

,v7

Reed Prentice Corp.,

Nov.

vertible preference

Expected early in January.

;

S. G. Cranwell & Co., New York.

Magnavox Co., Fort Wayne, Ind.; .••••.
shares of class A $1 cumulative con¬

ital.

behalf of

on

Ltd.

Co.,

Dec. 2 filed 100,000

Proceeds—To

I :

about Jan. 10.

or

Power Petroleum Ltd., Toronto Canada
April 25 filed 1.150,000 shares ($i par) common of whiefc.

516,228

stock ($15 par). Underwriter—MayPrice by amendment.
retire bank loans and furnish working cap¬

of

than

more

.

:

7;7''.77 7/7/ :77777;\7f7:777,/7\77/7v-.(

repay

Offering—To be offered

nard H.

issue

the

Employees' Thrift Bonus Plan.
This
number is estimated at more than 14,000 preferred and!
trust

.

Limpia Royalties,
filed

»•

\ stocks for

common

1950

tributions

Lighting Corp. (1/10) 77;
•
7/';.^
Dec. 21 filed 100,000 shares of $4.40 cumulative preferred
stock (no par value); Underwriter—Blyth & Co., Inc.
and others to be named by amendment.
Proceeds—To

tive

25

Office — 811
7 " 7 77 v

and; for operating expenses.
Building, Washington, D. C.

Nov.721

_

change its

•7 Pacific

; Keller Motors Corp., Huntsville, Ala.
May 10 filed 5,000,000 shares (3(? par) common. Under¬
writer—Greenfield, Lax & Co., Inc., New York. Price—;

Nov.

to

Woodward

,

de

To purchase additional plant
facilities,- tools, dies, jigs, etc.; the balance for working
capital. Statement effective Oct. 3 and amendment to
registration statement, effective Oct. 31.
Kentucky Water Service Co., Inc., Louisville
Nov. 21 (letter of notification) 1,000 shares ($25 par) 6%
cumulative preferred stock. Price, $27.50. Underwriters
—Bankers Bond Co. and Smart & Wagner, Louisville,
Ky. To extend water system at Middlesboro, Ky.
Lawrence
(Mass.) Gas & Electric Co. (1/10)
Dec. 1 filed $2,750,000 of series A first mortgage bonds,
due Dec. 1, 1979. Underwriter — To be determined by
competitive bidding. Probable bidders: Halsey, Stuart &
Co. Inc.; The First Boston Corp.; Carl M. Loeb, Rhoades
& Co.; Otis & Co.; Coffin & Burr. Proceeds—To redeem
$1,500,000 3V8% series A first mortgage bonds, due 1968,
at 10214%, to repay $1,000,000 notes held by banks and
the balance for construction.
Expected Jan. 10.

.

(leter of notification) 25,000 shares of common,
be sold at par ($1 a share) in blocks of no
less than 10 shares.: Proceeds for organization expenses,

Underwriters: Central
Republic Co. ' (Inc.), Chicago;* Blyth & Co., Inc. and
Merrill Lynch, Pierce,; Tenner & Beane, New York.
Proceeds—To retire 5% preferred not surrendered in
the exchange.
Each share of stock exchanged will be
accompanied by a cash payment to make up the difference between the offering price of the new stock
and
$106.61, the redemption price plus a 61-cent accrued

7

Proceeds

.

13

stock

,

outstanding 5% preferred stock.

Proceeds—To reduce outstanding shortindebtedness.'
•
7 7

$1 per share.

Washington, D. C.

Inc.,

Swormco,

Dec.

-

Mexico, S. A.
term

($1 each). No underwriter. Proceeds to
oil and gas in the San Luis Valley, Colo.
S. Franklin Street, Denver, Colo.
r, : .7'

par;

Office—1120

,

convertible

National

at

/ name to Niagara Mohawk. The Niagara Falls Power Co.
will be its direct subsidiary.
Proceeds—To repay $38,500,000 of bank loans obtained in 1948 and 1949 in con^working capital and the promotion of Zenith's "Phonejnection with the construction program of the constituent
vision" device,- whereby television users could pay a
companies and to finance in part the company's,, con¬
special fee for costly television programs by calling the
struction program. This program is expected to require
telephone company and asking to be plugged in.
....»
.about $43,000,000 in 1950 in addition to the $70,000,000
Thermoid Co., Trenton, N. J.
;. :
; 7.
of expenditures since 1947.
' 77''-\7*77'
' 777 •
7
' Dec. 20 filed sufficient shares of convertible preferred!

of common or special, or a com¬

Underwriter—Banco

stock. Price—$1

375,000 shares of common

.

and New York Power & Light Corp.

preferred stock, 100 pesos par value ($11.5607), Offer¬
ing—This stock is to be offered at par to holders of
common and special stock at rate of five shares for each
12

filed

7

*

Sunny Valley Oil Co., Denver, Colo.
7
12 (letter of notification) 200,000 shares of capital

•

.

Industria Electrica de

' '

Canada

Dec.

stockholders pro rata at $100
.Northern Indiana Public Service Co.«(1/5/50)
a share.
American Telephone & Telegraph Co. will be
Dec. 7 filed 211.380 shares ($100 par) cumulative pre-,
given the right to buy 387,295 of these shares and the:
ferred stock. Offering—To be offered on a share-for¬
remainder will be offered public stockholders. Under¬
-share basis in exchange for St like number-of shares ofwriter—None. Proceeds—To pay advances from A. T. & T.

Offering—To be offered to

Saranac Mining .Co.,

share (U. S. funds). Underwriter — None. Proceeds
—Funds will be applied to the purchase of equipment,
road construction, exploration and development.

(1/17).
bonds, due Jan. 1,
be determined by com¬

Underwriters—Names to

,

per

/Niagara Electric Corp., Central New York Power Corp.

;

: :
• .'77„;-7: 7'
Co77--:''''-77f'7

(EST)-—-

a.m;

:'"7:i;7'V:

RR.—rJ_.-r—Equip. Tr. Ctfs.

7777'7-77V:7 January 31, 1950 1
:

;

January 24, 1950 .-777
United Gas Corp. 11:30 a.m. (EST)—-—-—Bonds

No

explore for

petitive bidding.
Probable bidders—Halsey, Stuart &
Co. Inc.; Morgan Stanley & Co.; Kuhn, Loeb & Co.;
The First Boston Corp. Bids expected Jan.' 17.
Corpora¬
tion—Will on Jan. 5 succeed to the merger of Buffalo

;•;'/ ; »- '

Indiana Harbor Belt

June

Niagara Mohawk Power Corp.

January 20, 1950

7 r

determined

be

Dec. 15 filed $40,000,000 of gen. mtge.

Pacific RR————Bonds

-

development and exploration of these prop¬
underwriter.
Office—730 Peyton Building,

Sudore Gold Mines Ltd., Toronto,

.■

1980.
i,

to

pre¬

for, construction of additions and betterments sub¬
sequent to April 30, 1949.
Sale deferred until later this

January 18, 1950

7

Chicago, Rock Island &

Underwriters—Names

cumulative

made

Bonds

Niagara Mohawk Power Corp.-—

stock.

par)

r

Spokane 8, Wash.

payment of the cost of, or in reimbursement of payments

1950
South Utilities, Inc.——-——Common
January 17,

Middle

Inc. and for

Light Co.
(,$100

;

stock

agreement on properties leased to

through competitive bidding. Probable bidders: Kidder,
Peabody & Co.; Smith, Barney & Co.; W. C. Langley &
Co.; Lehman Brothers.
Proceeds—Will be applied to the

7 Western Maryland Ry.__————Equip. Tr. Ctfs.

i

shares

20,000

Inc.

(letter of notification) 400,000 shares of com¬
at par (10c each) to fulfill an assignment

12

mon

of

Mining Syndicate,

Spokane

Dec.

erties.

Jersey Power &

filed

9

ferred

1950
(EST)..Equip. Tr. Ctfs.

January 12,

ments

outstanding bank loans.

January 11,
Southern Pacific Co. noon

Murphy & Co., St. Paul, Minn.
(letter of notification) 6,000 shares

19

(letter of notification) 400,000 shares of common
share. Proceeds—For improve¬
and working capital. No underwriting.
: 1

stock (par lc) at 50c per

572%
prior preferred stock (par $50).\ Underwriter—Piper.
Jaffray & Hopwood, Minneapolis.
Proceeds — To pay

Preferred
Preferred

—

Co

Finance

Soya Corp. of America, N. Y. City

Dee. 15

(A. A.)

Dec.

—

Seaboard

7
-

-

•

•

Commonwealth Edison Co

Pacific Lighting Corp

Under-

Co.,

.

1950

January 10,
-

par) capital stock.

Philadelphia.
Price, par.
textile plant in Israel.
Business—
'
'
\
7

&

Betz

Proceeds—To build

Common

Eastern Harness Racing Club, Inc.__,

u

Co.;

Israel

Dec. 7 filed 500,000 shares ($5

.

(probably Halsey, Stuart & Co. Inc.; Kidder, Peabody &
The First Boston Corp.; Union Securities Corp.).
Expected in January.
*

•

Moller-Dee Textile Corp., Wilmington, Del., and

,

Pennsylvania RR. noon (EST)—Equip. Trust Ctfs.
v

Tentative date of offering is Jan. 17.

grams.

.Preferred

Service Co

37

(2669)

FINANCIAL CHRONICLE

COMMERCIAL &

(no par). Offering—To be

more,

and Drexel & Co., Philadelphia. Proceeds—

To redeem at $75 each

plus accrued dividends any $3.50

preference stock not surrendered under the exchange.
Business—Pharmaceuticals.
7
■>***/■■
•

Prospective Offerings
American

Telephone

&

Telegraph

Dec. 21 the directors authorized a new

000 debentures to

Co.

(J/31)]

issue of $200,000,-

be offered at competitive

bidding.

If

expected that they will be dated Feb. 1, 1950 and!^
1, 1971, that a registration statement will be
filed with the SEC early in January and that bids will

is

mature Feb.

be

opened

at

11:30

a.m.,

Jan.

Morgan, Stanley & Co.; Mellon
/

31. Probable bidders—
Securities Corp.; Halsey,
Continued on page 38

j

■****

•<*

**•*•«.»"«* *

38

4">

v"

'

(2670)

Continued
■

THE

from

37

page

*

,

requirements

'

'

..

Stuart & Co. Inc. and First Boston

COMMERCIAL

W.

ert

provide funds for extensions, addi¬
tions and improvements to plant of the Bell System com¬

Stuart

Baltimore & Ohio RR. (1/4/50)
Company will receive bids by noon (EST) Jan. 4 at its
New York office on its proposed offering of $11,865,000
equipment trust certificates, series BB, to be dated Jan.
1, 1950 and to mature $791,000 annually on Jan. 1, 19511965. Probable bidders; Halsey, Stuart & Co. Inc.; Har-.
riman Ripley & Co. Inc. and Lehman Brothers (jointly);
Salomon Bros. & Hutzler; Harris, Hall & Co. (Inc.).

Dec.

of

27

this

it

Co. Inc.; Goldman, Sachs & Co.; The First
jCorp.; Lehman Brothers; Merril Lynch, Pierce,
& Beane; Reinholdt & Gardner (jointly).
i

tnat

block of common stock

a

owned by New England Public
reach the marketing stage this spring.

Chicago, Rock Island & Pacific RR. (1/18-19)
ICC for authority to issue $55,000,000 first mortgage bonds, due Jan. 1, 1980, the net
proceeds to be used toward paying off $25,760,000 of
notes and to redeem on April 1, next, approximately
$33,400,000 of general mortgage 4%% convertible income
bonds, series A, due Jan. 1, 2019. To be offered at com¬
petitive bidding.
Probable bidders: Halsey, Stuart &
Co. Inc.; Kuhn, Loeb & Co.; Morgan, Stanley & Co.;
Lehman Brothers and Bear, Stearns & Co. (jointly).
The
bank loan was made to redeem on Jan. 1,1950, $25,760,000
first mortgage series A 4s, due Jan. 1, 1994.
Bids—Ex¬
pected to be invited around Jan. 9 and opened Jan. 18
Dec. 20 company asked

Or

19.

Cincinnati Gas & Electric Co.
Dec. 21 stockholders authorized

ber of

an

Presently there

2,493,334 shares outstanding.

are

num¬

Plans

call for the issuance of 560,000 shares

,

early next Spring,
possibly in March, to finance, in part, an $85,000,000
expansion program.
The stockholders will receive preemptive rights for the new stock offering.
Columbia Gas System, Inc.
Dec. 19, the directors authorized
shares

the sale of 304,998
stocks (which represents the unsub¬
1,345,300 shares offered stockholders
Underwriters—Names to be determined by

of

common

scribed portion of

last June).
competitive bidding. Probable bidders: The First Boston
Corp.; Merrill Lynch, Pierce, Fenner & Beane; Halsey,

Stuart & Co. Inc.; Kidder, Peabody & Co.; Lehman Bro¬
thers; Goldman, Sachs & Co.; Union' Securities Corp.
(jointly); Morgan, Stanley & Co.; Shields & Co.; R. W.
Pressprich & Co. (jointly); Blyth & Co., W. C. Langley
& Co. (jointly).
Bids expected toward the end of Jan¬

Commonwealth Edison Co., Chicago

,

Dec.

13

it

it

was

was

indicated

,

,

,

,

,

•
.

Dallas

Dec.

24

that

May,

necessary

Power

of

&

Light Co.

reported

company

$8,500,000

bonds,

planning
for new

sale, probably in
Probable

money.

bidders: Halsey, Stuart & Co. Inc.; Equitable Securities
r

Corp.; Lfehman Brothers; Salomon Bros. & Hutzler; First
Boston Corp.; Union Securities Corp.;
Kidder, Peabody

Co.; Blyth & Co., Inc.; Merrill Lynch, Pierce, Fenner
& Beane (jointly); Harriman,
Ripley & Co.
v
Dec.
in

15

Power

reported

&

expects

new

money in 1950-1951 to
struction program. McGregor

to

raise

$12,000,000

finance in part its

con¬

Smith, President, disclosed
plans have been completed to date on what form
the new financing will
take, although the company
expects to improve its current equity position, which is
that

?

38.6%

of capital. Probable bidders for common stock:
The First Boston Corp.; Dillon, Read & Co.
Inc.; Smith,
Barney & Co. and Blyth & Co., Inc.; Lehman Brothers;
Union Securities Corp.; Merrill

Lynch, Pierce, Fenner

& Beane.
Belt

RR.

(1/25)

Dec. 15 company reported to be

$1,800,000

equipment

trust

planning the issuance of

certificates.

Probable

bid¬

der s:Halsey,

Harriman

(jointly);

Stuart & Co. Inc.; Salomon Bros. & Hutzler;
Ripley & Co., Inc. and Lehman Brothers
Harris, Hall & Co. (Inc.). Expected about

Jan. 25.

■

Iowa Public Service Co.
Oct.

26

announced

that

corporation plans to issue and

sell early in 1950 $5,000,000 of
preferred stock, the net
proceeds to pay for construction costs, etc. Probable bid¬
ders: A. C. Allyn &
Co.; Harriman

Ripley & Co. and
Lynch, Pierce, Fenner & Beane (jointly); Kidder,
Peabody & Co. and Blyth & Co. (jointly); Equitable Se¬
curities Corp.
•

Kansas Gas & Electric Co.
23 plans were announced for

preferred stock

(with

change for existing
share

for

share

a

7%

4%%
and

to

$6

issuance

5%

of

new

a

dividend) in

preferred

stocks

ex¬

on

a

basis, with 7%

preferred stockholders
share in cash. New preferred stock
not issued in
exchange will be sold to underwriters and
the proceeds used to redeem old
preferred issues Probbable bidders: Halsey, Stuart & Co.
Inc.; Blyth & Co.
Inc.; Kidder, Peabody & Co.; Smith,
Barney & Co.; W. C.
Langley & Co.; Lehman Brothers.
also

receiving $5

per

•

Laclede Gas Light Co.
Dec. 21 it was reported that the
company expects to be
in the market for new
capital early next year to finance
part of its $20,000,000 construction
program

1950

S* 1950-1953 period. The




planned

time and form of the

financing will not be known

Line

£C::>

RR.

9 reported that company has under consideration
refunding of its long-term first mortgage 4% bonds
involving not less than $30,000,000. Probable bidders in- '
the

elude Halsey,

Stuart & Co. Inc.; Kuhn, Loeb & Co.; Leh¬

Southern California Gas Co*>

1

t

*!

19

Co.; Merrill Lynch, Pierce, Fenner & Beane; the First
Corp.; Shields & Co.; Kidder, Peabody .& Co. j
Pacific

Southern

Co.

(1/11)

I

"

fi-J

company/has issued invitations for bids, to be
received by 12 o'clock noon (EST) on Jan. 11 at its
offices at Room 2117, 165 Broadway, New York 6, N. y.,
for

until the construction

r

equipment
trust
certificates,
series
expects to offer $7,000,000 in bonds and $3,000,000 in r DD, to mature in 15 equal annual instalments of $902,-'
000 each, and to be secured by new railroad equipment
preferred stock. The bond and preferred stock offerings
are to be sold at competitive bidding.
Probable bidders:
Probable bidders: t costing not less than $18,040,000.
Drexel & Co.; Harriman Ripley & Co. and Union Securi- * Halsey, Stuart & Co. Inc.; Harriman, Ripley & Co. Inc.
and Lehman Brothers (jointly); Salomon Bros. & Hutz¬
ties Corp.
(jointly); Carl M. Loeb, Rhoades &
its

1950

construction

The

program.

company!

$13,530,000;

.

Halsey, Stuart & Co. Inc.
Co.

(bonds); Kidder; Peabody &L ler; Harris, Hall & Co. (Inc.); The First Boston Corp.

(bonds); White, Weld &.Co. (bonds); Smith, Barney!

& Co. and Goldman, Sachs & Co.
(jointly on pfd.);!
Glore, Forgan & Co. and W. C. Langley & Co. (jointly f
on pfd.).

Missouri-Kansas-Texas

RR.

Southwestern Public Service Co.

.j

Dec. 10

reported company will offer additional shares of
stock on a ;one-for-eight basis to its present
shareholders early in 1950.
Offering will represent part
of the company's program to raise approximately- $18,common

(1/10)

$1,650,- f 000,000 in the 1950 fiscal year ending Aug. 31 to finance
bidders.*! its $20,000,000 expansion program for the year. Company
Halsey, Stuart & Co. Inc.; Harris, Hall &.Co. (Inc.); I has arranged for the private sale of $10,000,000 of 30-year
Salomon Bros. & Hutzler; Harriman Ripley & Co. Inc.! mortgage bonds with a life insurance company to provide
the major portion of funds needed in the 1950 fiscal year.
and Lehman Brothers (jointly). Expected about Jan. 10.
The balance will be obtained through the sale of about
Montana Power Co.
$2,500,000 of debentures. In addition to the new financ¬
Dec. 20 reported the company may issue in a few months
ing, company also is said to\be considering plans to re¬
approximately $22,000,000 in new securities, which may Is fund some of its
privately-held indebtedness. Traditional"
include bonds and debentures and
possibly some addi- - underwriter, Dillon, Read & Co. Inc.
tional common stock. Financing of
$10,000,000 or more*
•
in bonds may be undertaken in
Staten Island Edison Corp.
May.
The proceeds are
Dec. 15 reported planning the issuance of about
000 of equipment trust certificates.
Probable

to

be

used for

Dec.

expansion and extension of its gas and
Halsey, Stuart
& Co. Inc.; Blyth & Co.,
Inc.; Union Securities Corp.;
Merrill Lynch, Pierce* Fenner &
Beane; Smith, Barney
& Co.; First Boston Corp.

bidders

for

bonds:

Halsey, Stuart & Co. Inc.; Morgan
Stanley & Co.; Kuhn, Loeb & Co.; Shields & Co.; First
Boston Corp.; White, Weld & Co.

year.

&

in

Dec.

15

500,000

:

Co.

«•

100,000 shares of

new

pre¬

Expected to be sold competitively, possibly

Co., Inc.; Lehman Brothers; Kidder, Peabody & Co.;
Smith, Barney & Co.
,

Electric

Service Co.

1

reported company plans sale of $8,000,000 of
early in 1950, the proceeds to be used to finance
company's construction program. Additional financ¬
ing also is anticipated in the first half of 1950 by other
Nov.

28

bonds

the

subsidiaries

of

Utilities

Texas

Co.

Probable

bidders:

Halsey, Stuart & Co. Inc.; The First Boston Corp.; Blyth
&

Co., Inc., Kidder, Peabody & Co. and Smith, Barney

&

Petroleum

Co.

reported contemplating the issuance of around£
600,000 shares of common stock. Probable
...

Power &

:

.

Co., and Merrill Lynch, Pierce,; Fenner & Beane
(jointly); Union Securities Corp., White, Weld & Co., and
Glore, Forgan & Co. (jointly); Carl M. Loeb, Rhoades &

Co.; Drexel & Co. and Hemphill, Noyes, Graham, Par¬
& Co. (jointly); Lehman Brothers; Salomon Bros.
& Hutzler; Harriman, Ripley & Co. ;
- J"

sons

•

Light Co.

it

5

was

Natural

announced

Gas Pipeline Co.
company

plans

to

build

a

1,400 mile pipeline, which it is estimated will cost be¬

$140,000,000 and $150,000,000. James F. Oates, Jr.,
of Peoples Gas Light & Coke Co., stated fi¬

tween

Chairman

nancing of the new project would probably consist of
75% debt and 25% stock.
If.«bonds are sold at com¬

additional first mortgage bonds to retire
outstanding
notes and to finance its construction
program had been
postponed to about May 1, 1950.
Probable bidders:

petitive bidding, Halsey, Stuart & Co. Inc. head group.

Halsey, Stuart & Co. Inc.; Kidder, Peabody & Co.; W. C.
Langley & Co. and The First Boston Corp; (jointly);
Union Securities Corp.; Equitable
Securities Corp. and

•

Texas

Dec.

19

money

Salomon

Bros. & Hutzler
(jointly); Blyth & Co., Inc.;.
White, Weld & Co. and Harris, Hall & Co. (Inc)
(jointly); Carl M. Loeb, Rhoades & Co.

Texas-Illinois

Dec.

funding of $9,000,000 bank loans, probably in March. On
Sept. 15 it was said plans to do some permanent financ¬
ing of approximately $7,000,000 through the sale of

Pacific

Service

Probable bidders may include W. C. Langley
Glore, Forgan & Co. (jointly); Union Securi¬

Texas

or

Pacific

be
-

&
-

underwriter—Bingham, Walter & Hurry, Los Angeles,
•

April.

& Co. and

new debentures early in the
Probable bidders: Halsey, Stuart & Co.
Inc.;
Inc.; The First Boston Corp.; Kidder,

Calif.

corporation

ties Corp.; Hemphill, Noyes, Graham, Parsons & Co. and
Drexel & Co. (jointly); Harriman, Ripley & Co.; Blyth

Co*.,

Pacific

Electric

Texas

Peabody & Co.
•

announced that sale of this

Dec.*19 reported may offer
ferred stock.

Nov. 28 reported company contemplates sale of between

Blyth

was

by

Northern Natural Gas Co.

new

it

21

General Public Utilities Corp. is expected," to
completed in the next three months. " -v; ' v

Probable bidders for bonds:

$65,000,000 of construction.
Company proposes to sell *
$50,000,000 in common stock and $15,000,000 in long-term
bonds to meet plant and installation costs.
Probable

Merrill

Dec.

Air

Dec.

•

Dec. 24 reported that company's tentative
plans call for

Harbor

4

.

Seaboard

The

no

Indiana

citizens.

&

$30,000,000 and $35,000,000

Light Co.

company

S. invited bids

purchase, as an entirety, of 1,358 shares of capital
stock (par $1 each). All bids must be presented at the
office of Alien Property, Department of Justice,
120
Broadway, New York, N. Y., on or before 11 a.m. (EST)
on
Jan. 17.
The stock will be sold only to American

Boston

^

preferred stock, probably in February, to help

nance

&

Florida

Pa.

reported company may issue and sell approxi¬
mately $20,000,000 of bonds, probably in May. Probable
bidders: Halsey, Stuart & Co. Inc.; Blyth & Co., Inc.;
Lehman Brothers; Harris Hall & Co. (Inc.); White, Weld

$90,000,000 additional fi¬
for the period 1950-1953 to $
cover in part a construction
New Jersey Bell Telephone Co.
budget of $290,000,000. Prob¬
able bidders: Halsey, Stuart & Co. Inc.; The First Boston
Company filed Dec. 8 with the New Jersey State Board
of Public Utility Commissioners a
Corp.; Glore, Forgan & Co.
plan for financing
nancing will be

Silk Corp., Allentown,

the Attorney-General of the U.

for the

Dec.

Nov. 30 reported company plans to sell additional bonds i,
and

28

.

$2,000,000 through the issuance to present
stockholders of rights to subscribe for 592,185 additional
shares of common stock.
Underwriters—Dallas Rupe
Son, Dallas, and Straus & Blosser, Chicago. Proceeds—•
To retire present indebtedness, finance the construction?
of a cast iron pressure pipe plant* and for other
corporate -

Metropolitan Edison Co.

Phoenix

•

additional

purposes.

•

Dec.

man-Brothers; First Boston Corp.; Harriman Ripley! &
Co., jointly.
*
"
,i
\

Dallas, Texas

Dec. 13 announced company plans to issue and sell!
$5,000,000 10-year first mortgage bonds and to raise anf

electric lines.

1950.

uary,

Gas

Light Co.
reported company may refund its out- ?
standing $19,000,000 3^% bonds due Feb.-1,"*1965, andV
$6,500,000 3 Vz % bonds due Dec. 1, 1965, through the is-1
suance of possibly $28,000,000 of new bonds within
the!
next year or so.
For probable bidders, see preceding :
paragraph.
4
;
;
I
!
27

Thursday, December 29, 1949

Co.;|

increase in the

shares from 2,500,000 to 6,000,000 shares.

common

Laclede

Lone Star Steel Co.,

now

Service Co. may

•

Dec.

Power Co.

reported

wa^

company

finally determined, according to Rob-:

&

Fenner

Maine

CHRONICLE

Otto, President.

Boston

panies and lor general corporate purposes.

Central

FINANCIAL

Over one-third of the total is;
expected to be spent in 1950. Probable bidders: Halsey,'

Corp. (jointly). Pro¬

ceeds will be used to

•

are

&

-

Telephone & Telegraph Co.

Dec. 15 company announced a
plan to offer to its stock¬
holders the right to subscribe for
814,694 additionalshares of common stock at the rate of
one
share for
each six shares of common or
preferred held. American

Co.

Utilities

reported

be

to

seeking

about

$8,000,000

new

in a few months through additional sale of about

bidders: Blyth
(jointly); Leh¬
man Brothers; Dillon,.Read & Co. Inc.; Union Securities
Corp.; Merrill Lynch, Pierce, Fenner & Beane and Kid¬
der, Peabody &,Co. (jointly); First Southwest Corp.;
Rauscher, Pierce & Co. and Dallas Union Trust Co.

400,000 shares of common stock. Probable
&

Co., Inc.; and The First Boston Corp.

(jointly).

.

;C.-V

'

Telephone &

Webster-Chicago Corp.
Dec. 9, R. F. Blash, President, announced that he and
Mrs. Blash have entered into an agreement with F. Eber-

Proceeds will be used to retire bank loans and
to provide?
for additional
expansion, additions and improvements..

Co., Chicago, covering a proposed public distribution of
part of their shares of common stock of the corporation.

Telegraph Co. owns 3,003,584 shares, or
90.34%, of the 3,324,604 common shares outstanding, and
640,957, or 78.17%, of the 620,000 6% preferred shares.

Pennsylvania RR." (1/5)'
Dec.

15

before

stadt

No

&

new

tration

announced the company will receive bids at or'
o'clock noon (EST) on Jan. 5 at its office
at*

12

Room

1811, Broad Street Station Bldg., Phila. 4, Pa., for
$10,620,000 equipment trust certificates, series Y, to be
dated Jan. 1, 1950 and to mature
$708,000 annually on Jan. 1, 1951-1965.
Probable bidders: Halsey, Stuart &
Co. Inc.; Salomon Bros. &
Hutzler; Harriman Ripley & '
Co. Inc. and Lehman Brothers
(jointly); Harris, Hall &~
Co. (Inc.); First Boston Corp.
*,
.

Co. Inc., New

York, and Shillinglaw, Bolger &

financing by the company is involved. A regis¬
relating to the proposed offering is

statement

expected to be filed with the Securities and Exchange
Commission in the

near

future.

Western

Maryland Ry. (1/12)
Dec. 14 company was reported to be planning the issu¬
ance of about $2,450,000 equipment trust certificates on
or
about Jan. 12.
Probable bidders: Halsey, Stuart &
Co. Inc.; Harris, Hall & Co. (Inc.); Salomon Bros. &
Hutzler; Harriman Ripley & Co.1 and Lehman Brothers
(jointly); Lee Higginson Corp.

Volume

170

Number 4868

THE

COMMERCIAL

price $20 less than market, when

reach

more

The

debentures

will

mature

The

in

are

dertaken

for

issues, due

new

month, this
mpre than

was

out

next

of

little

week

a

handshaking and

gratulations

tin

the

and

con¬

investment

the

leader

in

that

direction,

ing

over

investment

closing

as

sell

and

at

certain

himself

other day,

prices"

"locked

but

out"

out

equal

maturity,

which

$24,000,000.

graph Co.'s $200,000,000 of
due

provided

out

the

chief

a

to

really begun

Big

Rail

Issue

the

carrying

holders,
of

rail

approval

of

share¬

of the largest pieces
bond business in months
one

looms ahead of the market.

The proposal calls for the sale

of; §55,000,000 in

first mort¬

new

gage

bonds next month to

vide

funds

bafnk

loan

for paying
and

pro¬

off of

redemption,

a

on

April I,

of currently outstand-'
ing general mortgage bonds to- ;
taling $33,400,000.
The

single

a

mortgage debt,

Getting to Market

market next

needed

to

extensive

of which

turn

have

of the gravest

the threat of

a

re¬

the

to

inequitable and un¬
system
of
industrial

that

existed

under: the

Wagner Act, "The Survey" states.
"Another
social

the demand for hew

was

that would have

programs

necessitated large additions to the

already

heavy

encroachments

of

burden.
A
of deep new
governmental

authority, and

even

the

carry

year

of

the

was

1949 levels.

Large gov¬
expenditures for na¬

tax

ness—first
nomic

menace

name

the

in

of

name

stability and

later

surplus
the

was

and

ac¬

expanded

of Federal expenditure

in time of peace and

ing the hope of

a

end¬

balanced budget

the

HELP

^

The

Near-Term

"The

natural

policies,
for

Outlook

however,

may

time,

some

or

velopments
foreseen.

that

Unlisted

house

with clientele

desires

Street

or

near

be

determined

future

i

of them

through

current

stimulating

The

LIQUIDATION NOTICES

Winsted,

in

the

of

the

the

association
to

present

of

State

for

too

small

serious

confidence

CLARENCE

H.

im¬

of

located

but
to

at

Winsted,

notified

the

association

in

to

present

are

of

State

for

of

Con¬

hereby

payment to

undersigned at said bank.
EDWARD
'

Dated

F.

i
f

.

Experienced

servicing
W

STATES

REFINING

AND

home

to

lie

in

the

possibility

of illThere

will

certainly be

instatement

pressure for re¬

the

of

Wagner Act,

for almost unlimited
governmental

tinkering in the economic field
along some such lines as were laid
down

in

the

proposed

Economic

Stability and Economic Expansion
Acts

of

1949,
to

creases

for

and

SMELTING.
COMPANY

MINING

wires.

25 Park

■

the

on

Jan¬

on

1950 to stockholders of record at the

FRANCIS FISKE,
Treasurer.

present levels of
and to finance new

expenditure

spending schemes.
"Congressional action in these
directions could strike a series of
blows at business confidence that
would

all

upset

absence

predictions.

of

an

setback

from

changes
a

from

this

source

the

bility
relations,
ranted

business

in

months

seems

anticipating

favorable

war¬

generally

conditions

in

immediately ahead."

DIVIDEND NOTICES
CONSOLIDATED TEXTILE CO., INC.

de¬

December 21,1949
of Dividend No. 17
The Board of Directors of Con¬
solidated Textile Co.,

Inc., at a
meeting held on December 21,
1949, declared 20£ per share as

SUPERHEATER, INC.
Dividend No. 182

a

•'

•

1

.

.

„

.

•

*

:

*

•

*

«

•

share

on

dividend

all

quarterly dividend

tal Stock of the

•

quarterly

;:

'

the Capi¬
pay¬

January 13, 1950 to stock¬
holders of record December

fifty cents (50c) per
the
outstanding stock
of
the
been declared payable January
the

on

Corporation,

able

of

Company has
1950 to stockholders of record at
business
January 6,
1950.

30,

1949.
R. W.

close

of

Gleason,

OTTO W. STRAUSS, Treasurer.

|iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiipi»niniiiiiiiiiiniiiiiiiiiit!ii|

CORPORATION

| and Electric Association
g1

*

COMMONDIVIDENDNO.11

I

|
|
|
|
|
|

%
s

|

DIVIDEND

The Trustees have declared a |
quarterly dividend of twenty-two/ 1

clared

and one-half

cents

(22)^)

The

Board

per

|

share on the COMMON SHARES
of the Association payable
January 16, 1950 to shareholders
of record at the close of business

|
1
|

Common

;

>

H. C MOORE, JR., Treasurer

December 22, 1949.

NOTICE

of

Directors

has

de¬

quarterly dividend

a

50c per

December 30, 1949.

share

on

Stock,

of

the outstanding

payable

on

February 1,1950, to stockholders
of

record

on

January 11, 1950.

|
|

The transfer books will not close.

|

December

THOS. A. CLARK

22, 1949.

'

Treasurer

|

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiuiiuuuiuuiiiuniiffiSiiiiiuimiHiiuiiiil

Call for

Address

and

replies

Box

to

& Financial Chron¬

Place, New

New York, N. Y.

York 8, N. Y.

Philip Morris &Co.
The

$1.00

SOUTHERN

share

Stock,

clared

on

Series has

4%

Iron

Ltd.. inc.

quarterly dividend of
the Cumulative Pre¬

regular

per

ferred

been

RflVOm&R

ness on

January 20,

1949.




has

also

declared

OF HIGHLY

PURIFIED

the

WOOD

quarterly dividend of 60r per share on
the Common Stock ($5 Par), payable
January 15, 1950 to holders of Common
Stock of record at the close of business
January 4,

on

SA|ESM/IN

,

experienced

looking

with

firm

private

for

i

that

can

n

25

Park

or

no

*"|

Certificate representing

shares

of

any purpose,

Certificate

or

Common Stock
each

Common

Stock

a

of

shall

until surrendered, and
Certificates for new

of

have

the

been

par

value

issued

of $5

therefor.

Holders of Certificates for shares of
Common Stock of the par value of $10

S

each are, therefore, urged to exchange
such Certificates, for Certificates for

1222, Commercial & Financial
New York 8.

\

<

the par value of $10 each is recognized,
for

handle

Box

1945,

share

opportunity

placements.

'

Pursuant to,a resolution adopted at

the Stockholders' Meeting held on July

10,

Thoroughly

1950.

new

Place, I
?

Common Stock of the par value of

new

Common

Stock

$5

par

value,

for each share of Common Stock of the

The Board of Directors
has'declared a regular

quarterly dividend of fifty
cents (50(f ) per share on the
Common Stock, payable
February 15,1950, to stock¬

holders of record at the
close of business
January

27,1950.

G.

HANSON,

President
Treasurer.

December 9,1949

A

quarterly dividend of

thirty-one and one-quarter
cents (31.25c)
per share on
the Preferred Stock of this

company

payable
to

has been declared,
January 2,1950

on

stockholders of record

December 15,1949.

EDWARD BARTSCH

value of $10.
L.

Dividend on Preferred Stock

CELLULOSE

$5 per share, on the basis of two shares

of

savannah, georgia

PRODUCER

1950.
been

STATES

Roofing Company

de¬

payable

the
\

Comment in finan-

December 21, 1949.

trading

In

unexpectedly

ever-present possi¬
of a crisis in international

<

=

*

.

in¬

tax

meet

Notice

J !,

par

9,

at

WANTED

general

in

1221, Commercial

icle,

Chronicle,
McARDLE,

Liquidating Agent.
December

conditions

as

PHILIP MORRIS*

SITUATIONS

to

Winsted,

-therefore

claims

far

advised Federal legislation.

COMBUSTION ENGINEERING-

|
1

Listed & Unlisted Securities,

the

the

suggest

1 New England Gas
UNITED

sT

hereby

payment

necticut, is closing its affairs. All creditors
the

"As

DIVIDEND NOTICES

r

the
that

coun¬

Place, New York 8.

is

of

to

NATIONAL DISTILLERS

permit man to take fair
plus 65% commission
basis. Box D 1229, Commercial

Con¬

BUNNELL,

Bank

exported

PRODUCTS

Dec. 21, 1949

--

1949.

National

Hurlbut

from

reduce

are
concerned, the most likely
threat to the fulfilment of favor¬
able expectations for 1950

serious

time

DIVIDEND NOTICES

a

The

goods

to

the

in

early outlook. Consumer demand
is still strong, especially for such

Unlisted Trader Available

Liquidating Agent.
Dated December 9,

on

or

goods

drastic

more

diminish for¬

area.

October,

those

20,

Will

undersigned at said bank.
-

in

from

increased;

be

comparatively little loss of

trader

Winsted.

therefore

are

claims

been

yet

declined

tries

likely to
influences of

without

as

near-

Uncertainties

not

imports

area

problem.

comparative

of

close of business December 30, 1949.

necticut, is closing its affairs. All creditors
notified

the

on

countries
while

with

of

of

wide problem of the 'dollar gap.'
Exports
to
the
Marshall
Plan

•

and

and

the foreign trade of
the United States or on the world¬

A

income

the

for events to show what effect the
devaluation of foreign currencies

have

to

dependence

the

has

either

dollar

costs

or.

"Business has passed through a
period of wholesome adjustment

There

at

in

•

pairment

prob¬

for

rightly regarded

February
1,
1950 to
holders of record at the close of busi¬

Bank

are

demand

factors

Chief

"There

may

of

its

on

expansion program.

National

actually

trouble

up

are

the

may

position

v

them

in

They all help, however

are more

by

ex¬

business

term outlook.

another sort.

uary 14,

contacts.

of

some

bolster

Economic tendencies in

the

principal condi¬

active

all

storing

therefore

by future de¬
cannot,,jiow be

twenty-five cents (25A) per share
Common Capital Stock, both payable

•

Not

ing, and

be prevented

of

TKADEll

of

cisive trend.

consequences

The Directors have declared a
quarterly
dividend of l%% (&7% cents per snare) on
the Preferred Capital Stock, and a dividend

WANTED

the

were

indefinite future period.

an

eco¬

in

economic expansion.

of

are

future.

to

dollar

for funds

and will
ofter its employes the "rights" to
subscribe for additional stock at a

located

relatively

are

contribute to the standard of liv¬

con¬

products

mounting

other

1950.

wartime

& Financial Chronicle, 25 Park

non-convertible,

First

new

future

some

high

new

cause

competition, in the field of busi¬

Early

directly to the public
$200,000,000 of new deben¬

The

for

underlying the general

ably

the

seems

1950

of

1948 and

not now

way

resulting in the prospect of the
largest Treasury deficit ever in¬

governmental

.

was

the

face

programs

even

"a year ago

one

was

relations

ex¬

It will go

tures,

Created

"Some of the dangers that faced

avoided,

new

likely to

supports for farm

such

economic life

of

time introduc¬

same

New Problems

System, plans early entry into the
money

with

conditions,

some

seem

of

deferred

American
Telephone & Tele¬
graph Co., parent for the operat¬
ing, companies making up the Bell
(

quarter

these

of

creation

difficulty at

the

tjiat

r

clusive of equipment trust issues.
.»

economic

the long run.

of the few

one

in

output. - The
ceptance of

new problems
are perhaps
less urgent but no less serious in

already has called
$25j760,000 of first mortgage bonds
for- payment Jan.
1 next, using
funds: secured through the bank
loan.
Completion of the program
with

in

road

will make the road

worst

solve

restoration

eign

appears

Estimated

expenditures

ernmental

One of these

for

third

-

The publication states
the last 12 months

ing

Looms

Chicago, Rock Island

still

was

that

economic

& Pacific RR.'s plan for financing
i its .entire
funded
debt now

whether the

or

menace

while at the

as

of

the

time.

changes

been

With the

whether

serious

curred

our

bidding rolls around.

of

have answered that question arid
have
brought some wholesome

groups,

firms each

instead

determine

imminent.

capital, probably running to

the time for

relations

favorable.

high, though somewhat below the

a

unwise public
policy.
Two of the year's devel¬
opments, e s p e c i a 11 y, unless
countered

further

And

•

more

the

foreseeable,

ing

or

will be
insurance

plant and equipment in the first

maturity

through

lower

between
them, will represent just about all
available
investment underwrit¬
hundred

to, will
hands The

power

veterans'

industrial

"These

the

escape

in

topic

Telephone's business since the ad¬
vent of competitive bidding.

a

business
is g rounding
in which the net move¬

inflationary

by the firms which
have become traditional rivals for

•

year

not

problems

prices in general has been

had

headed

*

time

the

measures

business

for

legislators

in

equilibrium demands

by

generally

tions

"Although

price

31

Two banking groups
arc^ form¬
go after this one and will

two

first
that

so

be

Retrospect

"The

of

often-predicted postwar recession

ing to

■

for

for payment.

tinuation

new

Jan.

conversation.

they should.

These

14

might, in the meantime, devise

cult

'

•

would

The

set for 1952

stages—so early that it was diffi¬

-By and large the forthcoming
American
Telephone &
Tele-

be

in

take

refunds of $2.8 billion to be paid
in January.
Once the coal dispute
is settled, the immediate outlook

of
$27,000,000
exception, the final

one

was

mature

will

39

circles indicates little faith in
idea that devaluation
alone

public and very large and

increased

instalments

each, with

higher
levels.
A
year
ago
prices had
passed their peak, but the read¬
justment was still iri - its early

^activity
the closing week were
the individual trust accounts.

well

would

shortage due

purchasing

ready

election.

issue

ment of

through

current

last

toward

The only substantial investment
interests which appeared to main¬
tain
an
element
of

of

con¬

major portion of the
$500,000,000 approved by voters

steel

Liquid assets

the

of

pectation

issue

year-end

American

of

market by the absence of
interest from foregoing sources.

next,

fill.

bonds

such

time, which would

means

New York, it is pointect out that
for the first time since;'the
war,

the

debentures,

of

Guaranty Survey," published by threats were averted, for the time
the Guaranty Trust
Company of being at least, our economy did

"nice orders to buy

some

the

In

active

one

trader explained the

found

1949 in

their

up

situations.

Accordingly,
he had

preparing to is¬

in¬

than in look¬

year

new

the

The

strike

defense, public works and
foreign aid seem certain.

terests, namely banks and insur¬
ance
companies,- are visibly more
books for the

cial

the

tional

Oft-the-Street

in

durable goods as homes and auto¬

a

banking world.

interested

is

(2671)

mobiles.

the

to

stitute

This

probably will con¬
tribute heavily to next year's pub¬
lic offerings in the state and mu¬
nicipal field.
Pennsylvania now looks like

engaged in forming groups to

bid

State

in the

Several large pieces of soldier
bonus financing remain to be un¬

which

about

at that

Veterans' Bonus Bonds

firms

issue to

an

along

$375,000,000

sue

January.

for. those

market

CHRONICLE

early part of March.

1971 and registration is
expected
early next month to permit open¬
ing of bids on the final day of

Except

FINANCIAL

making its plans for

is completed, but not
than $150 nor less than
$100
share.

payment
a

&

Ross G. Allen
Secretary and Treasurer

FINANCIAL CHRONICLE

&

COMMERCIAL

THE

f (2672/

40

Thursday, December 29, 1949

OA SI

pensioners.

The

House

proposed to provide benefits for

totally and permanently

persons

tlfanMed.

on...

: be

of any

BeWnd-titt-StMw Interpretations

/■ Y1 /v

upon

JL (/ M*

would
$3,600

person's income, instead

of the present

Yf

*w

2jL f t/\As

taxes

the first

Payroll

levied

Fin¬

first $3,000.

ally, the House adopted

of

have' outstandings

could

Finally, the purposes for
which VEDC could make small
business loans are much broader

'This is

billion.

the

much re-written draft

a

On the other hand, there is a
This
bill first saw the light of day early considerable prospect that before
in
1946, when handed to Con¬ this bill is finally brought out, it
will contain a provision integrat¬
gressmen by the legislative agents
of a prominent veterans' organiza¬ ing VEDC not only with RFC, but

inent'

their

cies offering

their

might be used for small business,
whether

tongues bulging prominently in
their cheeks, knowing it at that

only

had

riskier compartment of

in

which

With

quietly and
seriously by a number of prom¬
inent Senators.
The last draft
taken

lias been

the

all

bore

up

of

names

a

and all

the

among

were

.

sup¬

of this bill are
enlist all shades of j

to

opinion on its-behalf, and hence
«re not touting their proposition

Instead they have been

publicly.

similar

(

!

persuade

spokesfor small business, before go¬

veterans' groups and from
iTven

lend

to

;

with

little

a

special capital

of

up

representatives of the widest
areas'of opinion.
It is hoped to

"I've

Committee

subcommittee

a

or

thereof.,

the bill
closely the

In outward appearance,

resemble

to

i3eems

legislation.

proposed

the

,

record

setting

rental

How

ance.

far

so

would

create

i could

business loans
of the

loans

of

of

subject

10

the

specified

any

lime limit. RFC's loans are sup¬

posed to be adequately secured.
The VEDC loans could be ade¬

quately
so

as

.

secured

to

assure

OR
a

Intent,

was

"sound/

reasonable

...

prospective
are
later

charge that in

a

they were being discriminated

against

on

account of race, even in
of a Written instru¬

absence

the

ment, then the foundation of the
FHA
insurance
might
become

shaky indeed.
The penalty for
violating the regulation is the ma¬
turing of the mortgage.
second

A

now

provides accounting,

they

are

customers.""- The ^YEDC

could not only provide broadly its

f^ewn

technical service for small
business, but could call upon any
government agency for assistance
in giving such free service.
Whereas RFC is at the moment

limited td outstandings of $1




bil-*

■ ■

question'

is:

first"

of

will

pay.

Under
:

the

is

the

$30

department's

per

former

to

week'

of

/

pro-

be

some

employed,

while

and

three

with

or

tend to

out

pay

higher than paid

the
that

jobless

department

,

every

state

benefits for a
Only two

minimum of 26 weeks.
states

now

do so.

/

groups under UC, and would raise
the rate of payroll taxes.
these

a

than

for

states

unemployment

now

in

•'

most thorough go¬

a

insurance

sinking

for

fund

scaled

from

100%.

and

near

and

program,

' ;

;

and oper¬

owns

terminal properties

Peoria,

second

the

All of its

largest city in Illinois.

capital stock is owned by the fol¬
lowing six railroads: Illinois Cen¬
tral RR.

Co.; The New York Cen¬

tral RR. Co.;

&

The New York, Chi¬

& St. Louis RR. Co.; Chicago

cago

Western

North

Pennsylvania RR.

Co.;

Ry.

Co.;

Ry. Co.

& Illinois Midland

cago

The

and Chi¬

v

Finance Com¬

of the

gag

are

rule prohibiting no amend¬
little debate. They

Cement Stocks:
Riyerside Cement
,

Spokane Portland Cement

intend to take the bill apart in a
series of hearings which

The

its

take
own

period

over-a

weeks.

of

-

committee

time

t

Under

the

collect

means

writing

about

the

House,

average

to

Coplay Cement Mfg.
Glens Falls Portland Cement

its

bill

as

increase

an

SI V ■ ;.!-r

;>

passed

of

LERNER & CO.

by
an

of 80% in monthly ben¬

efits would be provided Federal

compensation.

Oregon Portland Cement

will ex¬
several

version of social security ex¬

tension.

steps

the

'

ments and very

would involve
eventual paying out of more rev¬
enue

'

piqued at the action of
the House in adopting a sweeping
extension of social security under

tend

-

Finally, the department would
cover the self-employed and other

All

give

posed by the House.

'

provide

'

unemployment

to

'

more

by most states.

Furthermore,

f. '

compensation proposals, the Sen¬
ate Finance Committee does in¬

Members
are

'

"r;

.

prices

company

railroad

ates

•*
£

•••■■.

•

attention

mittee
These rates

at

to

The

While it will give probably lit¬
tle

dependents.

would

' "

redemption

bonds will be redeem¬

and

100%

102%

other social security features pro¬

70% of their former

if

wages,

•"

or

104%%.

at

new

'
'

,\

xo-7>

vivors

if single, or up to about $42 per
week

;

The

to

ing over to the House-passed ex¬
tension of the old age and sur¬

of their

50%

or

wages

:

would

minimum

a

,

'

by the trustee

1, 1950, of these series A

purposes

expendi¬

/.*

*

used

able at prices ranging from 105%

large

a very

Federal

to

Feb.

bonds

this

tures.

prop¬

J:

/

beneficiaries

grain,
entitled

would add

program

on

be

com¬

unemployment,

heavy

5%%..

mortgage

the retirement

for

^

con¬

unemployment

of

increment

jobless

Investment

10 Post Office

Securities

Sqoare, Boston 9, Ma**.

Telephone HUbbttd 2-1990

Teletype BS 69

What

praisals to properties which might

HAnover 2-0050

acquire low* r irruket! Values*be¬
cause of racial ciumges in neigh¬

'

may

explore

these

of

problem

the

ahead, with

be expected to
other facets

and

before

going

T

\

Teletype—NY 1-971

'■

| |

•

A".

'

•' '

-

r

'

FOREIGN

White House had backed openly

70

SECURITIES

its direction at the

WALL

Offices

STREET

tel. WHitehall 4-4540

Trading Department

SPECIALISTS

such FHA amendments as
Commissioner
Richards
an¬

120

any

at

5

Executive <fe Underwriting

"j
*

to get a plug
President Truman.
If the

nounced

YORK

f?ARL MARKS & ro. INC.

sumably is

time the $19-billion public hotis-

Hill, Thompson & Co., Inc.
NEW

SECURITIES

All Issues

the "median in¬
bill, which pre-

f ■>.

Firm Trading Markets

i ' FOREIGN

come" housing

from

I

|

borhoods?
Congress

HFC

the

Government

of out¬

securing $2,500,000

weight FHA .will give in its ap¬

prospect of repayment,

management, and legal advice to
small business, .whether or not

of

only

purchasers

or

,j, ■

■

This would in effect make

Federal

watching

agandizing for a general raising
of benefits, liberalization of cov¬
erage, and extension of the period

.s

property. ;

close

.The Labor Department

is

racially-restrictive

a
on

'

for the future.

which
men

bear

will

sation.

interdiction might

with the FHA

or

fact

proposed Veterans
to

estate

disappointed

If

ISeonomlc Development Corp. is
not

real

able to assert either in the courts

At
RFC

is limited to

maturity

the

years;

more.

maturity

the

present

much

dp

of

r

t'f

v

what in effect amounts to federal¬

•

That

renters

service for small business—but
it

/■

to bar the executing or record¬

which could

do in the way of loans and

•{

insur¬

such

beyond

duplicate exactly what the Re¬
construction Finance Corp. can
mow

con¬

intent.

ing

the states.

:

ization of unemployment compen¬

or

covenant

have

pensation, with the states doing
the clerical work.
In a period

in the courts, to go
the original,; specified

$500-million

a

dollar corporation

in

questions

the

House.

troller

later interpreted administra¬

tively

bill

the

revealed,

;

the

whether
1>«»

the objective of as¬
sisting veterans. The retention of
the language about helping vet¬
erans may serve to retain strong
veteran support for the proposi¬
tion.
'■
...
As

of

One

shall be
who hereafter

under

will interest

not the borrowers are veterans,

that FHA

covenant

' t"

the

in

»•••

Congress in 1950, the
Labor Department's program for

properties built for

sale

would

program

■

Although it is not in the cards

mortgages

with

tk-j

-

for action by

persons

or

-

department's plan, Congress
would provide Federal grants to

the

session, the public

killed

been

up

racial

a

nection

is co-equal to

-

to

denied

igp ever, the bill has been modified
to provide that offering credit fa¬
cilities for small business, whether
or

of

insurance

original bill of 1946, with its re¬
dundant references to aiding vet¬
erans as the primary objective of

left

are

the

the difference, under

To make up

under consideration

was
19£9

housing
'

>

banks for

White House order

'he

lag bill
iu

questions, among
in the air by
the terms of the new regulations
issued
by- FHA
Commissioner
Franklin D. Richards, to carry out

others,

&

bonds, series A, due Aug. 1, 1974,

taxes!"-

Let's put a tax on all

it!

got

and

Two important

out - a
near-final , draft
shortly and open it to public hear¬
ings before the Senate Banking

Bank

Hanover

trustee, under the mort¬

standing

the

bring*

Central

gage

the

business.

small

other

funds, will be deposited

Trust Co.,

attention

here and there is for the

not only to bring it up
to date, but to attempt to please

rstantly,

with

,

Finally, another pro¬

getting

posal

/•

;

together

-Proceeds,

Company

to* small

freely

more

business.

ing ahead.
They have been re¬
writing the original draft con-

Commission

authorization/V!V;:

companies

insurance

The sale

subject to Inter¬

Commerce

state

O'Mahoney of the Joint Eco¬
nomic
Committee is trying to

waiting until they were "all set"
with a wide range of support from

bid of 98.5467.

a

bonds is

won

competitive

,

The

Chairman

Board.

Reserve

by

offered

that

to

on

of the

empowered to
guarantee up ;to 90% of small
business loans by commercial
banks. The Small Business Advisory Committee; of the De¬
partment of Commerce has pro¬
posed a loan guarantee scheme

sponsors

:seeking

sale

posed that it be

porters.
The

award of the bonds at

Federal Reserve Board has pro¬

General, formerly Senator McGrath,

and accrued interest. The firm

maturity limit on that agency's

is

series A, due Jan. 1, 1975, at 100%

aid,

The

business loans, be removed,

and
Democrats.
Vice-President Barkley, while
still a "Senator, and Attorney
Republicans

Inc.

first mtge. 3%%"' bonds,

Ry; Co.

the

President has pro¬
posed that RFC's loanable funds
be doubled and that the 10-year
ing.

left to
the way
between, and counting both

in

credit

bills for smal business is impos¬

score

of authors from extreme

extreme right

scheme,

proposed

of

Co.

&

$2,500,000 Peoria & Pekin Union

participate.

VEDC

the

number

Stuart

offering publicly today (Dec. 29)

other gov¬

some:

ernment agency can

then, however, the bill

Since

or

loan

a

'

Halsey,

only the

out that VEDC will take

junior

of consideration, and it has not
,yet been the subject of a hearing.

Ry. 3Vg% Ser. A Bonds

borrowers

the

not

or

veterans,- It may be worked

were

chance

remote

a

Peoria & Pekin Union

credit facilities which

lent

views.)

own

Stuart Offers.

r,

agen¬

with

Congressmen
to
the
bill

xiames,

time

other government

all

with

tion. A number of the most prom¬

/

the "Chronicle's"

bill.

Corporation"

opment

each

reaching

[(This column is intended to re¬
flect the "behind the scene ' inter¬
pretation from the nation's Capital
and may or may not coincide with

the RFC. "

than are allowed to

of the '/Veterans Economic Devel¬

3*4%

taxes

employee and employer by

1970.

$5

.shortly will go "on sale" another

proposed public facility for
fostering of small business.

'

pay¬

tw

the VEDC

lion for business loans,

C.v-There

D.

pro¬

OASI

roll

.WASHINGTON,

a

posed rising scale of

from the Nation'* Capital

50 Broad Street
-

New York 4, N. Y.

AFFILIATE: CARL MARKS & CO. inc. CHICAGO

:■

BROADWAY

Tel. REctor 2-2020