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ESSAYS ON ISSUES

THE FEDERAL RESERVE BANK
OF CHICAGO

JULY 2010
NUMBER 276

Chicag­o Fed Letter
New perspectives on health and health care policy
by Darren Lubotsky, associate professor of economics and labor and industrial relations, University of Illinois at Urbana–Champaign,
Bhashkar Mazumder, senior economist and director of the Chicago Census Research Data Center, and Zach Seeskin, associate economist

Health care reform has been the primary focus of policymakers for much of the past year,
culminating with the Patient Protection and Affordable Care Act that was signed into law by
President Obama on March 23, 2010. The vigorous national debate on the act has highlighted
the importance of innovative, high-quality research on health and health care policy.

The New Perspectives on Health and

For more information on
the conference, visit
www.chicagofed.org/
webpages/events/2010/new_
perspectives_on_health_
and_health_care_policy.cfm.

Health Care Policy Conference, held on
March 22 and 23, 2010, at the Federal
Reserve Bank of Chicago and cosponsored by the Chicago Fed and the Institute
of Government and Public Affairs at the
University of Illinois, featured presentations of the latest academic research in
health policy. This Chicago Fed Letter discusses the conference and summarizes
the presentations.
Impact of Medicare

The conference opened with a historical
analysis of the effects of the introduction
of Medicare in 1965. Kenneth Chay of
Brown University presented new research
showing that Medicare led to dramatic
improvements in access to health care
and reductions in mortality among the
elderly in the years following its enactment. Chay utilized newly available data
that enabled him to investigate agespecific insurance coverage rates both
prior to and after Medicare’s enactment.
Using data from 1963 onward, Chay estimates that Medicare caused hospital and
surgical insurance rates for those 65 and
older to increase by more than 20%.
Chay also found strong evidence that
Medicare increased hospital utilization
and decreased mortality among the elderly. The sharpest mortality reductions were
in acute causes of death, such as heart

disease. He estimated that the cost of
Medicare’s introduction per each additional patient life-year was less than $200
(1982–84 dollars). As we continue to
debate expanding or contracting the
Medicare program, Chay’s work suggests
we need to better understand why the
program was so successful at its inception.
Competitiveness of health insurance
markets

Three conference presentations focused
on the competitiveness of the health
insurance industry. The first one, by
Leemore Dafny of Northwestern
University, explored mergers of health
insurance companies over the past decade
and the impact of consolidation on the
health insurance market.
The past decade has seen sharp increases
in both health insurance premiums and
the level of consolidation within the
health insurance industry. Dafny noted
that between 1998 and 2006, average
health insurance market concentration
across local markets, as measured by the
widely used Herfindahl–Hirschman
Index, increased by 31%. Meanwhile,
growth in health insurance premiums
has far exceeded both inflation and
growth in workers’ earnings.
Despite these trends, it is not clear whether there is a causal relationship between
industry concentration and premiums.

Increased industry concentration could
be anti-competitive if greater market power allows insurers to raise premiums. Conversely, mergers may be pro-competitive
and lead to lower premiums if they generate efficiencies. This could arise from
improved management, superior distribution systems, or increased investment
in technology, for example.
Dafny’s research focused on the Aetna–
Prudential merger of 1999. Aetna and
Prudential had market shares that varied
significantly across many local markets,

Using data on 36 mergers between 1999
and 2007, Hilliard found that rivals’ stock
prices rose after a merger announcement,
and the effect was more pronounced for
mergers among larger firms. Like Dafny’s
results, Hilliard’s evidence also points
to an anti-competitive effect of mergers.
The final presenter on this topic, Mark
Votruba of Case Western Reserve
University, analyzed how “search frictions”—difficulties in finding an appropriate health plan—affect health insurance
markets. Many factors make it difficult

The 2010 New Perspectives on Health and Health Care Policy
Conference brought together leading researchers to present
new studies on several salient health care policy topics.
allowing Dafny to identify the causal effect
of consolidation by comparing markets
that became significantly more concentrated as a result of the merger with those
that experienced only small increases.
Using data on premiums paid by ten
million Americans between 1998 and
2006, she estimated that premiums rose
about 3% overall as a result of the rise in
industry concentration. Dafny emphasized that this increase, although significant, is a small fraction of the overall
increase in premiums during this time.
Dafny’s study also provided evidence that
health insurers in more concentrated
markets exercise monopsonistic power.1
In a heavily concentrated market, a single insurer is likely to exercise control
over reimbursement rates of health care
workers, potentially leading to suboptimal provision of care. Dafny’s results
confirmed that in more consolidated
markets, both physician earnings and
physician employment are reduced
while nurse earnings increase.
James Hilliard of the University of Georgia
used a complementary approach to study
the effects of consolidation in the insurance market. He examined whether
rising concentration affects the stock
market performance of rival insurers
operating in the same markets. Hilliard’s
hypothesis was that as the health care
industry consolidates, rival firms benefit
from the increased market concentration,
which increases their expected returns.

for employers who provide insurance
to their employees to shop for health
insurance plans, including the types of
drugs covered, which physicians are part
of the provider networks, and the structure of co-payments, fees, and deductibles for various providers and services.
Votruba developed a theoretical model
in which search frictions give insurers
market power, allowing them to raise
premiums. This in turn leads to three
undesirable results. First, identical insurance products are available at different
prices in different markets. Second, insurance turnover is high, as employers
have difficulty initially shopping for the
best product. Increased turnover is especially harmful as it reduces insurers’
incentives to invest in the future health
of policy holders, reducing preventive
care and disease management. Third,
insurers have a strong incentive to engage
in excessive marketing.
Votruba found direct empirical evidence
that search frictions lead to inefficiencies
by comparing the prices of insurance for
self-insured groups with those of fully
insured groups. Since self-insured groups
mostly search for administration services,
they would be expected to encounter less
search friction than fully insured groups.
Votruba found that there was greater dispersion in prices for fully insured groups
than for self-insured groups. Further, he
estimated that search frictions transfer

13% of consumer surplus from employers to insurers and increase employer
group turnover by 64% for the average
insurance policy.
Panel discussion on health care policy

The conference featured presentations
on health care policy by two of the country’s leading health care experts, David
Cutler of Harvard University and Mark
Pauly of the University of Pennsylvania.
Both presenters focused their remarks
on the new federal legislation. Cutler,
who was previously on the Council of
Economic Advisors and the National
Economic Council and advised the
presidential campaigns of Bill Bradley,
John Kerry, and Barack Obama, said that
the health care reform act is important
because it will expand coverage and improve the value of health care. He argued
that the health care industry can improve
itself by implementing organizational
changes that focus on better use of information technology, engaging workers
and consumers in continuous quality improvements, and creating compensation
arrangements that reward value. He also
noted that the act will begin evaluations
of several cost-saving ideas to determine
which will be most effective, including
transitional care and bundled payments
for care from different providers.
Pauly has consulted for the Department
of Health and Human Services and served
on the Medicare Technical Advisory
Board and on the National Institutes of
Health National Advisory Committee.
He argued that expanding coverage
should be the sole focus of health care
reform. He said he did not believe it was
possible to increase the quantity and quality of care and lower costs at the same
time. Expanding coverage, he argued,
has positive health benefits for the uninsured and helps in the prevention of
communicable disease.
Pauly pointed to a few challenges the
act presents. It will not slow the rate of
growth of health care costs, he contended, as both demand for improved
technology and the wages of health care
workers continue to rise. Among methods for cutting costs, he said he preferred
capping the tax exclusion for employerbased health coverage, as it would raise

revenue and reduce the incentive of
workers to over-consume health care.
Since the impact of the act on costs is
uncertain, Pauly said he favored the inclusion of better rules for making future
adjustments so that the act’s initial impact can be observed.

pledge, provided health measures annually, and enrolled in a smoking cessation
program if necessary. The program health
plan offered an extra annual employer
contribution that was up to $1,647 more
than what was offered under the nonprogram health plan.

Changing behavior to reduce costs

Using claims data from 2003 through
2006, Norberg compared 30,212 enrollees
per month at the hospital with the intervention with 31,567 enrollees per month
at two other area employers without the
intervention. The program reduced hospitalization for targeted conditions, including diabetes and heart disease, by
31% and reduced all hospitalizations
by 12%. Prescriptions filled were also
reduced significantly.

Recently, employer wellness incentivebased programs have become popular
as a way for companies to improve employee health and reduce health care
costs. Heather Royer of the University
of California, Santa Barbara, and Karen
Norberg of Washington University in
St. Louis presented new research that
finds that these programs can improve
individual health behaviors and outcomes.
Royer conducted a randomized field experiment at a Fortune 500 company to
study employee exercise habits. Individuals were assigned to one of three groups.
The first group was a control group. The
second group received a financial incentive of $10 per visit to the company gym
for up to three visits per week for up to
four weeks. The third group received
the same incentive and, after the four
weeks, they were invited to complete a
commitment contract that required them
to forfeit their earned money if they did
not continue regular exercise.
Royer found that both the financial incentive group and the commitment contract group had higher exercise levels
during the first four weeks, with the commitment contract group having the highest levels. The commitment contract
group’s higher exercise levels persisted
beyond the first four weeks. These effects
existed for both non-gym members, who
may not have been exercising regularly
before the experiment, and gym members, who were more likely to have been
exercising regularly. In future work, Royer
plans to examine the impact on participants’ health and the cost effectiveness
of the program.
Norberg examined the results of an insurance-based wellness intervention. In
2004, a hospital introduced a smoking
cessation program for its employees. One
year later, this hospital introduced a larger program that offered a generous health
plan for employees who signed a health

Comparative effectiveness research

Comparative effectiveness research (CER)
aims to assess the efficacy and costs of
alternative medical treatments. It has
emerged as a critical topic in health care
policy and is potentially an important
way to improve the efficiency of health
care spending.
Tomas Philipson of the University of
Chicago argued that it is important to
understand the market and government
response to CER in order to understand
CER’s impact. He emphasized that CER
often results in one treatment being
deemed superior to all others, without
accounting for the possibility of heterogeneous treatment effects, i.e., that
different treatments may be best for
different patients.
Philipson presented several theoretical
models of the effects of CER. He showed
that if there are no heterogeneous treatment effects, then a government subsidy
for only one treatment will improve the
overall health of the population. In the
heterogeneous case, however, it is not
clear whether overall health would improve. Patients who would respond better
to the non-subsidized treatment may
choose the more cheaply available subsidized treatment. In either case, he argued that overall spending could rise or
fall, because the fall in spending on the
non-subsidized treatment may or may
not be offset by spending increases for
the subsidized treatment.

Philipson used a real-world example, a
1999 trial of antipsychotic drugs, to illustrate the potential importance of accounting for heterogeneous effects. He found
that if Medicaid had eliminated coverage
for the treatments deemed least effective
and patients were assumed to respond
homogeneously to treatments, then
the trial would result in large savings of
Medicaid class sales in non-elderly adult
patients with schizophrenia. However,
accounting for heterogeneity in treatment response, the trial would result in
a net loss. Philipson argued that CER can
be beneficial, but care must be taken to
interpret the results of trials properly
and take into account patient-specific
responses in implementing policy.
Another real-world example of CER’s
impact was provided by David Howard
of Emory University, who examined the
response by health care providers to a
May 1999 American Society of Clinical
Oncology study of breast cancer treatments. While the use of high-dose chemotherapy followed by hematopoietic stem
cell transplantation (HDC/HCT) had
been a popular treatment in the 1990s,
the 1999 randomized control trial found
the treatment to be entirely ineffective.
Howard found that while the study resulted in discontinuation of the treatment, the rate of discontinuation was
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not nearly as rapid as one would expect.
Howard estimated that the trials reduced
medical spending by about $120 million
per year. However, the median time for
hospitals to stop providing HDC/HCT
was about 15 months. Hospitals with
greater volumes of HDC/HCT were
slower to move away from the treatment.
He also presented evidence that the pattern of discontinuation more closely
resembled a passive approach than an
active one, indicating that hospitals were
motivated to abandon HDC/HCT by a
fall in treatment demand from patients
rather than by information about the
treatment’s ineffectiveness.
New medical technologies

Laurence Baker of Stanford University
presented a study of the effect of physician ownership of MRI equipment on
health outcomes. Physicians who own
equipment have a strong financial incentive to use their MRI equipment, rather
than referring patients to other providers. This may lead to inefficient overuse
as physicians use the equipment in cases
where they would not have otherwise
done so. Using Medicare claims data
from 1998 to 2005, Baker compared
physicians who acquired MRI equipment
with those who did not and found a
strong effect of equipment ownership.
Ownership caused physicians to prescribe

28 more MRIs per 1,000 patients in the
first 30 days after acquiring equipment;
and acquiring equipment increased MRI
spending by about $1,400 in the first 90
days. Spending on other complementary
procedures, such as X-rays, also increased.
These increases far outweighed the $600
fall in spending on outpatient procedures
associated with MRI ownership.
Developmental origins of health

Nobel Laureate James Heckman of the
University of Chicago concluded the conference with a keynote address in which
he presented a framework for studying
the effects of policy interventions on
health over the life cycle. He presented
evidence that a number of factors contribute to overall health and wellness,
emphasizing the importance of both
cognitive and non-cognitive skills and
synergies between different interventions.
Heckman used longitudinal data from
the British Cohort Study of 1970, from
which he could observe people at birth,
age ten, and age 30, to study the impact
of education on health. He compared
health outcomes at 30 of those who had
education beyond the compulsory level
in Britain with health outcomes of those
who had only the compulsory level of
education. He found that education
significantly affected health, and the effects

were strongest for those with low noncognitive ability and those with high
cognitive ability. However, the effect of
education could only account for part
of the observed differences in health
outcomes at age 30. One’s cognitive and
non-cognitive skills and health at age ten
(which are of course unaffected by later
education) explained as much as half
of the difference in physical and mental
health outcomes at age 30. Heckman’s
work demonstrates the importance of
development in the early years for health
and well-being throughout one’s lifetime.
Conclusion

The New Perspectives on Health and
Health Care Policy Conference produced
fruitful discussion on a variety of important topics. A common theme across the
sessions was that new and innovative
methodological approaches have yielded
interesting and often nuanced findings
that can inform policymakers. The research presented at the conference also
serves as a stepping stone to further work
that will help guide efforts to improve
the health care system.
1 Monopsonistic power refers to cases where
a single buyer controls a large share of the
market. This is sometimes the case when there
is a single employer in a geographic area.