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ESSAYS ON ISSUES

THE FEDERAL RESERVE BANK
OF CHICAGO

JUNE 2008
NUMBER 251

Chicago Fed Letter
Insurance and wealth building among lower-income households
by Robin Newberger, business economist, and Michelle Coussens, senior analyst

In the summer of 2007, the Federal Reserve Bank of Chicago convened four focus groups
to explore the connections between insurance, the process of wealth building and
preservation, and financial access for low- and moderate-income consumers. This article
examines the findings from those focus groups.

Hundreds of organizations in the U.S.

Across different lines of
insurance, the common
trend is that lower-income
households are significantly
less likely to have coverage
than higher-income households.

offer programs to help low- and moderateincome clients save money, build assets,
and increase their wealth. These programs include homeownership counseling, earned income tax credit (EITC)
filing services, and individual development accounts, among others. Several
studies document the ways in which these
programs have helped thousands of clients
to save and purchase assets,1 but little has
been written about how insurance (e.g.,
home, life, or health insurance) has
helped them acquire and protect their
assets. In 2007, the Chicago Fed’s
Consumer and Community Affairs unit
organized four focus groups to explore
the role of insurance in helping lowerincome households avoid or manage financial crises. These groups also helped
us examine the reasons why people have
(or do not have) insurance, as well as the
distribution channels that people use to
obtain insurance and their familiarity
with insurance concepts.
Findings from surveys

Surveys of insurance holdings show that
many of the same population segments
that are less likely to use mainstream financial institutions are also less likely to
have various types of insurance. These
groups may be particularly vulnerable to
financial setbacks that could be mitigated
by insurance. Figure 1 shows coverage
rates for health, life, and homeowners

insurance for various income groups.
We report coverage rates from several
surveys because no single survey collects
information on each type of insurance
(and no survey collects automobile
coverage rates by income group).
Across different lines of insurance, the
common trend is that lower-income
households are significantly less likely
to have coverage than higher-income
households, with the exception of private
mortgage insurance (PMI).2 About 70%
of those in the lowest quintile (incomes
up to $27,000) have health insurance,
compared with about 90% of people in
the top quintile of the income distribution; and the majority of those covered at
the lowest end have government-funded
coverage. Rates of life insurance ownership also rise with income. About 34%
of households at the lowest end of the
distribution (incomes up to $18,000)
have a member with life insurance, while
51% of those in the $19,000–$33,000
range have life insurance. In addition,
84% of households with incomes above
$87,000 have life insurance coverage.
About 43% of the lowest-income households that have life insurance report
having cash value policies3—a higher
proportion than any other income group
except that at the highest end of the income distribution. (Some respondents
have both term and cash value policies.)
The likelihood of holding homeowners

1. Insurance coverage, by income quintile
1st quintile

2nd quintile

3rd quintile

4th quintile

5th quintile

Health insurance
Health insurance (%)
Private insurance (%)
Public insurance (%)
Observations

$16,275a
72.9
21.2
51.7
29,985

$37,248a
77.3
46.6
30.7
29,286

$59,793a
84.9
66.7
18.2
28,687

$88,500a
90.1
77.2
12.9
29,104

$148,307a
92.9
81.6
11.3
28,861

Life insurance
Life Insurance (%)b
Term insurance (%)
Cash value (%)
Observations

$11,000a
34.4
66.4
42.9
3,357

$25,000a
51.4
73.7
37.2
3,406

$42,000a
72.1
78.3
37.2
3,456

$67,000a
77.9
82.4
39.0
3,181

$287,000a
83.9
75.3
51.6
8,775

$8,500a
44.5

$24,000a
55.8

$41,000a
68.0

$65,500a
82.0

$116,000a
91.6

Homeowners
insurance
Own home (%)
Homeowners
insurance (%)c
Private mortgage
insurance (%)c
Observations
a

84.0

91.2

94.3

96.4

97.6

11.7
8,625

13.8
8,624

16.8
8,745

16.8
8,511

12.6
8,616

Median income in quintile.

b

Someone in the family has life insurance; coverage rates for term and cash value insurance are conditioned on having
life insurance.

c

Coverage rates for homeowners and private mortgage insurance are conditioned on owning a home.

NOTE: The population samples and income distributions are different for each insurance type because the data are drawn
from three separate national surveys.
SOURCES: Health insurance data from the U.S. Census Bureau, 2007, Current Population Survey, March supplement; life
insurance data from Federal Reserve Board, 2004, Survey of Consumer Finances; and homeowners data from
U.S. Census Bureau, 2005, American Housing Survey.

insurance increases with income; however, these rates are relatively high across
the income distribution, since this type
of insurance is mandatory for homeowners with a mortgage.
Focus group results

Our four focus groups comprised a total
of 35 low- and moderate-income individuals across demographically distinct
neighborhoods in Chicago. Three of the
groups included parents with a dependent child at home, and the fourth group
consisted of individuals more than 50
years old to capture the perspective of
people whose longer life experiences
might lead to a different set of concerns
or plans with respect to insurance. The
annual incomes of the participants across
all groups ranged from approximately
$15,000 to $40,000.4
We set out to examine four assumptions:
namely, that 1) information or more direct access to insurance complements the
strategies and goals of asset development/
preservation programs; 2) people who
are eligible for asset development programs need insurance and want to know
more about insurance; 3) people who are
eligible for asset development programs
represent a potentially large segment of
the market for insurance companies;

and 4) the sale of or counseling for insurance is a way to broaden access to the
mainstream financial system.
The responses from the focus group participants give clear support to our first
three assumptions, and they lend some
credence to our fourth assumption—
that is, the sale of or counseling for insurance coverage can lead to broader
financial access. First, the focus groups
supported the notion that information
or more direct access to insurance complemented the strategies and goals of
asset development/preservation programs. Asset-building organizations base
their work on the principle that the ability to accumulate assets (e.g., to buy a
home, pay for higher education, and
save for retirement) is critical to a person’s economic advancement. Nearly all
participants of the focus groups could
recount a litany of financial setbacks
that had depleted their assets in recent
years, related mainly to changes in family structure (e.g., adoptions or deaths)
and job losses. Many had also dealt with
“insurable” emergencies, such as medical and dental problems, fires, floods,
and home and car repairs. These setbacks
tended to call for funds in the thousands
or tens of thousands of dollars—well in
excess of the few hundred dollars most

held in their bank accounts. (About onethird of the respondents had savings of
less than $100, and a little more than
one-half had total savings under $500.)
Focus group participants did not rely
on insurance most frequently to address
their financial problems. Many dealt
with their crises by finding additional
or alternative employment and/or by
borrowing. They borrowed from credit
cards, payday lenders, pawn shops, car
title lenders, and their home equity (12
of the 35 participants were homeowners).
Many with cash value insurance or pension assets also cashed out these longterm investments.
Although participants did not think of
community-based organizations as places
to obtain insurance information, they did
think an “impartial source” that could
take the time to answer their questions
could be a valuable resource. (None of
the focus group participants were enrolled in asset development programs.)
Participants also tended to agree that
they would benefit from information offered in conjunction with lessons about
money management and budgeting.
People expressed an interest in understanding how insurance, particularly life
insurance, could relate to their savings
goals and other efforts they made to
build or preserve their assets. When
asked, the participants said that they did
not view buying insurance as a substitute
for saving. People tended to agree that
insurance would be even more important if one had savings.
The focus group participants needed insurance and wanted to know more about
it; therefore, we found support for our
second assumption. They owned assets,
including cars, electronics, jewelry, and
family heirlooms, that they wanted to protect. They thought about life insurance
as a way to plan for their own futures
and those of their children. These favorable attitudes echoed other studies that
have shown that lower-income and minority consumers tend to have positive
views about insurance.5 This finding is
also likely related to the selection of participants. Most were parents, and they
came with a mind-set to learn. The more
insurance was discussed, the more people were persuaded of its importance.

Those who did not have (optional) insurance, such as health, life, or full-coverage
auto, often cited income limitations as
the reason. Insurance had to compete
with a long list of other demands, including credit card payments, gasoline, child
care, cell phones, and laundry. Data
from the U.S. Bureau of Labor Statistics’
Consumer Expenditure Survey indicate
that the lowest quintile households
(annual incomes at $17,000 or lower)
would have to spend about 11% of their
incomes (at the median) if they were to
purchase vehicle, renters, and life insurance (combined). And households in
the second lowest quintile would have to
spend about 4.5% of their annual incomes
(at the median) on these types of insurance. This compares with spending of
about 2% of annual income (at the median) for the highest-income households
if they were to purchase car, homeowners
(instead of renters), and life insurance.

not already buying one type of insurance
saw themselves as part of the customer
base for another type. With few respondents suggesting otherwise, participants
who wanted insurance had generally been
able to find a property/casualty or life
insurance policy, although participants
did not necessarily know if the policy was
offered through the preferred, standard,
or substandard markets, or even if they
received a Fair Access to Insurance
Requirements (FAIR) plan or forced
place policy.6 (A few participants reported
that they had been denied health insurance because of a pre-existing condition
or lack of a Social Security Number.)
While many said they used the Internet
to get information, several preferred to
buy insurance in person—and they were
most likely to go to insurance agents to
do so. Many also had long histories with
their agents, or their families had longstanding relationships.

The lack of information was another
reason that participants did not have
insurance. While a few participants were
knowledgeable about insurance, some
people had only bought insurance after
an insurable loss—e.g., after their homes
had been broken into, after their vehicles had been stolen, or after a funeral
expense had been paid. For those who
expressed confusion about insurance
topics, their questions related to insurance vocabulary, the exclusions to their
policies that appeared “in the fine print,”
and other conditions that hindered their
making comparisons among different
companies’ policies. Many agreed that
they could use help figuring out what
policy to get, how much coverage they
needed, and what would be a “good or
bad deal.” While some people were
strongly in favor of renters insurance,
others either thought of it as “an unaffordable little luxury” or had never
heard of it.

We did not receive much support for our
fourth assumption—that the sale of or
counseling for insurance products and
services could be a way to broaden financial access. For example, if consumers
could purchase insurance from a bank,
they might be more inclined to use other
services provided by the bank. Since the
passage of the Gramm–Leach–Bliley
Financial Services Modernization Act of
1999, insurance companies, banks, mortgage companies, and securities firms
have been allowed to merge with and
acquire one another for the first time
since the Great Depression. Many respondents indicated they would not readily
use a bank to buy insurance. People said
they did not trust bankers to give advice
about insurance and that banks were
not the right place to get information
about insurance. These concerns raise
doubts about the potential to integrate
insurance education (or the purchase
of insurance) with efforts to promote
the use of the mainstream financial
system for other financial transactions.

These results also relate to our third
assumption—that households who qualify
for asset-building services represent a
potential market for insurance companies. Overall, participants were not only
open to receiving information about insurance from insurance representatives,
but anticipated using an insurance agent
to purchase insurance. Those who were

Yet financial institutions may already be
addressing some of the concerns that
participants expressed about obtaining
insurance through a bank. For example,
participants did not like the idea of a
bank offering the products of one particular carrier; in fact, banks often own

independent insurance brokerages that
offer customers the chance (in theory)
to compare policies and choose from a
variety of companies. Participants also
expressed concerns about the credibility
of some insurance agents, but purchasing
insurance through a bank would have
the advantage of dealing with a “vetted”
insurer. Given that many participants
were interested in receiving financial
counseling on life insurance, banks may
be better equipped than many insurance
agencies to provide comprehensive
financial advice.
Fundamentally, many focus group participants understood the interrelationship
between insurance and the financial
services system. Borrowing, even more
than insurance, was the main method
for dealing with emergencies. Borrowing on one’s home, annuities, or other
investment assets was only possible for
those who had access to either the credit
system or investment vehicles. Many
understood that insurance companies
consider one’s credit score when setting
(or resetting) prices, and that “higherend” companies might deny someone
based on their credit score. They also
understood that by accruing credit card
debt or borrowing on their home equity,
they often lowered their credit scores

Charles L. Evans, President; Daniel G. Sullivan,
Senior Vice President and Director of Research; Douglas
Evanoff, Vice President, financial studies; Jonas Fisher,
Economic Advisor and Team Leader, macroeconomic
policy research; Richard Porter, Vice President, payment
studies; Daniel Aaronson, Economic Advisor and
Team Leader, microeconomic policy research; William
Testa, Vice President, regional programs, and Economics
Editor; Helen O’D. Koshy, Kathryn Moran, and
Han Y. Choi, Editors; Rita Molloy and Julia Baker,
Production Editors.
Chicago Fed Letter is published monthly by the
Research Department of the Federal Reserve
Bank of Chicago. The views expressed are the
authors’ and are not necessarily those of the
Federal Reserve Bank of Chicago or the Federal
Reserve System.
© 2008 Federal Reserve Bank of Chicago
Chicago Fed Letter articles may be reproduced in
whole or in part, provided the articles are not
reproduced or distributed for commercial gain
and provided the source is appropriately credited.
Prior written permission must be obtained for
any other reproduction, distribution, republication, or creation of derivative works of Chicago Fed
Letter articles. To request permission, please contact
Helen Koshy, senior editor, at 312-322-5830 or
email Helen.Koshy@chi.frb.org. Chicago Fed
Letter and other Bank publications are available
on the Bank’s website at www.chicagofed.org.
ISSN 0895-0164

and raised the cost of borrowing, as well
as increased their cost of insurance.
Conclusion

The focus groups were designed to launch
a discussion about the relationship between insurance, asset development, and
financial access, and to broaden our
thinking about the types of financial
services lower-income people need to
build and keep their assets. At present,
there are few well-known examples of
asset development organizations that
provide guidance about insurance or
1

See the websites for CFED (Corporation
for Enterprise Development),
www.cfed.org/focus.m; the Center for
Social Development, http://gwbweb.
wustl.edu/csd/asset/index.htm; and
the New America Foundation,
www.newamerica.net/programs/
asset_building#.

2

Coverage rates do not control for employment or demographic factors. PMI is
extra insurance that lenders require from
most home buyers who obtain loans that
are more than 80% of a home’s value.

3

There are two major types of life insurance—whole life (cash value) and term.
Whole life is sometimes called permanent
life insurance. Whole life insurance policies provide a payout upon death but
also accumulate a tax-deferred cash value
based on policy interest rate parameters.
Policyholders may be able to borrow
against or withdraw the cash value to help
fund retirement or to pay college tuition
or mortgages. In contrast, term life insurance policies build no cash value.

make access to insurance a piece of
their strategy. One such organization is
Neighborhood Housing Services, whose
local sites partner with insurance companies in homeownership training seminars across the country. Another is the
San Francisco-based Earned Assets
Resource Network Inc. (EARN), which
has developed a pilot program to match
graduates of its individual development
account program with financial advisors
to help them evaluate their property/
casualty and life insurance options.
4

The recruitment and facilitation for the
groups was carried out by Research
Support Services (RSS). Survey respondents were chosen based on their income
eligibility for participation in asset-building
programs—typically family income of no
more than twice the federal poverty level
(about $21,000 for a family of four). Further information on sample characteristics
and methodology are available in an upcoming article in Profitwise News and Views.

5

See Michael A. Stegman, Allison Freeman,
and Jong-Gyu Paik, 2006, “Home equity
and other differences in the wealth of
low- and moderate-income homeowners:
A work in progress,” draft prepared for
presentation at Federal Reserve System/
CFED 2006 Assets Learning Conference,
Phoenix, AZ, September 19–21, available
at www.frbsf.org/community/research/
assets/HomeEquityandOtherDifferences
inWealth.pdf; Jongho Lee, Celina Torres,
and Yin Wang, 2005, “Living in the present,

However, many asset development/
preservation organizations may already
be set up to deliver this type of guidance
by helping clients sort through their
basic expenses or by helping job seekers
compare the insurance benefits offered
by different employers. We invite readers
to send us examples of other organizations, either in the asset-building or
insurance fields, that offer insurance
products or services aimed at promoting
asset ownership and asset preservation
among lower-income households.7

hoping for the future: Latinos and
insurance: A Los Angeles case study,”
Tomás Rivera Policy Institute, report,
August, available at www.trpi.org/PDFs/
insure.pdf; and the polling company inc.,
2005, “tpc survey finds minorities and
lower-income households abandoned
by life insurance providers,” press release, Washington, DC, June 13, available
at www.pollingcompany.com/viewPage.
asp?pid=105.
6

FAIR plans are insurance pools that sell
property insurance to people who cannot
obtain coverage in the voluntary market.
FAIR plan policies may cost more than
private insurance and may offer less coverage. Forced place insurance is homeowners insurance assigned by mortgage
servicers to borrowers whom they believe
do not otherwise have insurance.

7

Please send examples to
Robin.G.Newberger@chi.frb.org.