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ESSAYS ON ISSUES

THE FEDERAL RESERVE BANK
OF CHICAGO

FEBRUARY 2009
NUMBER 259a

Chicago Fed Letter
Fresh Water and the Great Lakes Economic Future—
A conference summary
by Britton Lombardi, associate economist, and Martin Lavelle, associate economist

On November 10, 2008, the Federal Reserve Bank of Chicago’s Detroit Branch hosted
a conference to examine fresh water’s role in the economic future of the Great Lakes
region. Participants discussed policy, development, and restoration issues involving
the region’s abundant freshwater resources.

The conference had three main objec-

Materials presented at the
conference are available at
www.chicagofed.org/
news_and_conferences/
conferences_and_events/
2008_fresh_water.cfm.

tives. One was to look at the key drivers
of growth in the Great Lakes region,1 particularly the attractiveness of its natural
amenities such as fresh water and forests.
The second was to debate the costs and
benefits associated with cleaning up the
region’s abundant open waters and with
building residences and businesses near
them. The third goal was to discuss how
industries, especially those based on water
treatment technologies, might be able
to further transform the region.
To start the conference, William Testa,
Federal Reserve Bank of Chicago, discussed different opinions about fresh
water’s role in the future of the Great
Lakes economy. Many believe there will
be an economic resurgence in the Great
Lakes region because of water’s scarcity
in other parts of the country. However,
others fear that such water demand will
lead to the diversion and depletion of
the region’s freshwater resources.
The recently finalized Great Lakes–St.
Lawrence River Basin Water Resources
Compact, signed by President George W.
Bush in October 2008, imposes rules on
further water withdrawals while requiring
states to take up new management and
conservation programs. Testa said the
compact “gives the region some assurance that it can plan to preserve and

develop its natural advantages of abundant water in ways that secure a brighter
future.” Testa went on to explain that the
Great Lakes region has multiple (though
sometimes competing) sets of policy options. One set focuses on the preservation and cleanup of the Great Lakes; this
set includes all related regulations and
land use and water consumption policies.
Another set involves infrastructure and
economic development programs originated by communities to promote the
recreational and residential uses of Great
Lakes waters. An additional set includes
the region’s strength in freshwater treatment technology, generated in many instances by strict regulations intended to
improve the water’s quality. These regulations, Testa noted, have spawned an
increase of water treatment firms, as well
as university-level research in related fields,
throughout the region; such businesses
and intellectual capital could put the
Great Lakes region at the forefront of
freshwater technology.
Growth driven by natural amenities

Mark Partridge, Ohio State University,
kicked off the first session by focusing on
the effects of natural amenities (e.g.,
climate, water, and landscape) on U.S.
migration patterns. Partridge noted that,
although about 50% of those who migrate
do so because of good job opportunities,

the other 50% move because they are
drawn to certain natural amenities. In his
research, Partridge found that weather
is a key factor in “amenity-led migration.”
(Water played a significant role only in
migration to rural areas, he stated.) Between 1950 and 2000, the fastest population growth occurred in warm weather
locations, i.e., the Sun Belt. However, between 2000 and 2007, amenity-led growth
in the U.S. also occurred in colder areas,
which seems to show that some people
prefer colder climates and the associated
winter recreation. This trend was evident

techniques and sustainable methods
using water as an energy source.
Austin alluded to the “magic” appeal of
water, by which he meant that water has
some undefinable quality that attracts
people. Because of this factor, Austin
contended that water can be an economic
good for the region through such various avenues as recreation and tourism,
waterfront development, and freshwater
technology research. To support this idea,
Austin referenced a Brookings Institution
report2 that found a $25 billion dollar
cleanup of the Great Lakes region would

Transforming the Great Lakes region into the “Freshwater Coast”
requires a cleanup of its environment and natural resources
and significant improvements in infrastructure.
in the upper Great Lakes region. As
places with warmer climates started to
get crowded and their housing prices increased, some people looked to other
areas with alternative types of natural
amenities and lower housing costs. For
the Great Lakes region, fresh water and
the surrounding natural environment
may support population growth and
attract businesses that require significant
amounts of water as an input (e.g., those
in the food industry). Therefore, Partridge
recommended that the Great Lakes
region focus on maintaining and improving the natural amenities, as well
as creating job opportunities, to best
leverage the recent migration trends
toward colder and less crowded areas
with less expensive housing.
Cost–benefit analysis of Great Lakes
restoration

John C. Austin, New Economy Initiative
for Southeast Michigan, argued that fresh
water could play a critical role in the
Midwest’s emerging knowledge-based
economy. Austin pointed out that the
Midwest has contributed much talent and
many new ideas (observed in the number
of patents awarded to the region), but
it has the resources to do even more.
With its network of research universities
and associated firms, he argued, the
Great Lakes region could become the
education center for water conservation

yield an $80 billion–$100 billion payoff.
The Great Lakes restoration can have
a real economic impact by helping the
region become a “special” place where
individuals want to live and compete
globally, but transforming this region
into the “Freshwater Coast” requires a
cleanup of its environment and natural
resources and significant improvements
in infrastructure.
John Braden, University of Illinois at
Urbana–Champaign, also talked about the
costs and benefits of a Great Lakes restoration. In the Great Lakes–St. Lawrence
River Basin, which lies in both the U.S.
and Canada, 40 areas of concern (AOCs)
require significant investment to be restored. Of the $250 million authorized
in the Great Lakes Legacy Act, 50% has
been appropriated for cleanup purposes.
Yet, some question whether the attendant
restoration efforts will fully offset the losses
in economic value from the accumulated
contamination to the Great Lakes region.
Braden studied the costs of contamination by measuring the losses in the value
of homes in and around the contaminated areas as an indicator. For 23 U.S.
AOCs,3 Braden estimated that the homes’
cumulative loss in value was $1.7 billion.4
Although the costs of cleanup range from
$1.5 billion to $4.5 billion, remediation
alone may not fully recover all the value
lost. The restoration effort will ultimately
be of little consequence if the additional

policies to reverse the negative effects of
contamination are administered poorly.
Braden stated that the value-added features to an AOC turnaround might include the development of recreation,
tourism, and commercial properties, as
well as ecosystems.
David Albouy, University of Michigan,
reminded conference participants in a
follow-up discussion segment that, while
clean natural amenities remain an important part of economic growth, other aspects of an area need to be enhanced as
well. Albouy emphasized the importance
of making cities’ downtowns vibrant. To
create urban vitality in the Great Lakes
region, an injection of investment into
cities’ infrastructure may be needed.
According to Albouy, individuals want
a combination of a robust economy,
natural amenities, and a strong local
community—key components that make
up an “attractive” place.
Recreation and retirement

In the second session, Steven Deller,
University of Wisconsin–Madison, discussed recreation and retirement counties in the Midwest. These days, more
people are choosing to relocate at retirement, often so that they can enjoy a
more active and healthier lifestyle. Retirees look for three different things: cultural amenities, warm weather, and natural
amenities such as lakes, forests, and
mountains. Therefore, the northern
third of Michigan and parts of Wisconsin
and Minnesota have become popular retirement destinations for those desiring
natural amenities. Older individuals’
summer homes in these areas become
their full-time homes during retirement.
Some retirees choose to purchase lakefront property, while others have turned
to buying small farms that no longer produce agriculture. Deller argued against
the commonly held view that retirement
and recreational areas are associated with
poverty, even though they do tend to provide lower wages. Countering the notion
of a “gray peril,” he noted that retirees
support the local economy through their
willingness to pay higher taxes and invest
in local schools. Also, retirees do not
drain the area’s health care, he explained,
because many of them relocate closer to
their families as their health deteriorates.

Michigan’s recreation and tourism

Don Holecek, Michigan State University,
stated that Michigan has more miles of
coastal water than any other state except
Alaska, but Michigan ranked only 44th in
state per capita direct travel spending in
1999. As Michigan’s economy continues
to weaken, Holecek argued, the state
needs to look to its other resources such
as its extensive coastline and natural amenities to create a tourism industry like
those of Nevada and Hawaii. Currently,
the vast majority of Michigan tourism
comes from midwestern residents. So,
Michigan needs to expand its market
to new domestic and international tourists.
To successfully expand tourism, Holecek
said, Michigan needs to overcome a few
issues: Michigan needs to develop and
modernize the infrastructure surrounding
its natural amenities; allow more access
for the public to its waterfront; and enhance water resource protection. Lastly,
Michigan still needs to develop an organizational and product delivery system—
with strong political and economic
backing—that will enhance and promote
Michigan’s natural resources for both
recreational and environmental ends.
Urban waterfront revitalization

Ann Breen, The Waterfront Center,
displayed numerous examples of cities
worldwide reclaiming their waterfronts
through redevelopment. Breen emphasized it takes a significant amount of time
and investment to complete a waterfront
project. Hartford, Connecticut, and
Providence, Rhode Island, are examples
of cities that overcame major obstacles
to revitalize their waterfronts after their
textile firms, which formed their main
industry, moved manufacturing overseas.
In general, Breen noted, each redevelopment project must begin by building
an extensive awareness among the public to generate energy, interest, and
support for the project. For example,
one important step for Detroit’s waterfront redevelopment was to post signs
informing residents that they were, in
fact, on the “Detroit Waterfront.” In
some cities around the world, developers have incorporated into their green
spaces several sculptures and other structures that actually monitor the quality of
the adjacent body of water. Breen also

mentioned the increasing frequency of
mixed-use projects, which combine housing and businesses along a waterfront,
allowing each to support the other.
David Ullrich, Great Lakes and St.
Lawrence Cities Initiative, brought to
light the goals and key concepts of the
initiative, which is a group of U.S. and
Canadian mayors and other local officials
who actively work to protect and restore
the Great Lakes and St. Lawrence River.
The initiative focused first on addressing
the region’s water quality and quantity,
as well as the waterfront’s vitality. Currently,
over $15 billion is being invested annually
in the Great Lakes basin ecosystem—the
majority of which is used to improve the
region’s water quality. Doing this requires
the removal of invasive species from the
water. To improve water quantity, 33 cities
have agreed to reduce water usage by
15% over the period 2000–15. Waterfront
development that preserves natural
habitats, Ullrich said, reacquaints citizens with local natural amenities that
in some cases have gone unnoticed because of industrialization.
Responsibilities of the Great Lakes
region

John Cherry, Jr., the lieutenant governor
of Michigan, delivered the conference
keynote speech, noting the special obligations the region has to its economic
asset the Great Lakes. The responsibilities
are to clean, protect, and enjoy the Great
Lakes waters and teach the world how to
“smartly manage a finite and increasingly
valuable global resource.” Cherry listed
four goals the region must achieve in order to capitalize on the “magic” appeal
of water. First, there can be no toxic or
quarantined areas of water due to pollution or contamination. Second, beaches
should remain open and allow public
access and enjoyment. Third, the area’s
native fish should be abundant, safe, and
edible. Finally, wetlands, dunes, and
beaches should afford public access and
enjoyment while filtering damaging sediments. Cherry cited a recent study that
found that for every dollar invested in
the Great Lakes’ restoration, there would
be three dollars in return (in terms of
jobs and other economic gains) to the
region. Research institutions throughout
the region should be at the forefront

of developing the water conservation,
management, cleaning, and treatment
technologies needed not only in the U.S.
but across the world. Michigan and the
rest of the Great Lakes region should
lead the development of new freshwater
technologies; by doing this, not only will
they create new jobs, they will also generate more knowledge on water and
sustainability issues that can be shared
nationally and globally.
Clean water’s industrial legacy

Like Cherry, Sammis B. White, University
of Wisconsin–Milwaukee, argued that
restoring and improving the Great Lakes
will create new jobs. The Milwaukee
region formed a regional water cluster
called the Milwaukee 7, which helps address water quality and quantity problems.
Effective water clusters utilize the experienced talent who work among the regional firms and collaborate with other
water researchers to obtain financing
for their projects. Milwaukee has firms
of all sizes, including five of the world’s
11 largest water companies, along with
engineering schools and independent
freshwater researchers. The Milwaukee 7
has identified some 50 regional water
problems, generating momentum to find
solutions; however, more public and
governmental pressure must be applied.

Charles L. Evans, President; Daniel G. Sullivan, Senior
Vice President and Director of Research; Douglas D. Evanoff,
Vice President, financial studies; Jonas D. M. Fisher,
Vice President, macroeconomic policy research; Daniel
Aaronson, Vice President, microeconomic policy research;
William A. Testa, Vice President, regional programs,
and Economics Editor; Helen O’D. Koshy and
Han Y. Choi, Editors; Rita Molloy and Julia Baker,
Production Editors.
Chicago Fed Letter is published monthly by the
Research Department of the Federal Reserve
Bank of Chicago. The views expressed are the
authors’ and are not necessarily those of the
Federal Reserve Bank of Chicago or the Federal
Reserve System.
© 2009 Federal Reserve Bank of Chicago
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The Milwaukee 7 faces numerous political,
municipal, and technological challenges,
White said. One important challenge is
to speed the openness to innovation
through competitive bidding and have
more firms engage in the bidding process. The region can take more steps to
build significant water clusters by pushing the U.S. Environmental Protection
Agency to toughen water standards, promoting new biofuel initiatives, pressuring
a federal decision on ballast water, and
selling the solutions to its water problems
to other regions and countries. Lastly,
White observed that only $15 million per
year is devoted nationally to water research and development; this amount
needs to be increased.
Gil Pezza, Michigan Department of
Economic Development, spoke about the
mission and strategy of the Michigan
Economic Development Corporation’s
Water Technologies Cluster Initiative.
The water cluster’s mission is to position
Michigan as a center of excellence for
the development and commercialization
of water technologies and management
systems by leveraging Michigan’s abundance of fresh water. In addition, the
cluster will use Michigan’s university-based
research and development facilities and
expertise, advanced manufacturing capabilities, and environmental leadership
and stewardship. The first step of the
water cluster’s main strategy is to uncover
new technology needs. Once needs are
established, the cluster identifies technology that is two to four years away

from rollout and the associated companies that can fill the technological need.
Then, the cluster helps bring together
these companies and finds funding to
facilitate full-scale project testing and,
if this testing is successful, the eventual
rollout of the new technology.
Austin, White, and Pezza went on to discuss the future relationship between industry and fresh water. They concurred
on several goals that must be attained.
First, existing water technologies must
be studied and a working supply chain
must be employed to complement these
technologies. Next, permitting policies
that contribute to water technology development should be fashioned. Then,
the region must encourage research,
development, and learning centers for
new and sustainable technologies, which
can transform the region’s economy by
attracting more people and funds. Also,
water conservation practices must be
built into the regional framework of the
manufacturing, construction, and engineering economy. Austin, White, and
Pezza concurred that, if competitive firms
use their collective interest in freshwater
technology and work together, such collaboration would benefit all participants.
Lastly, state and local governments need
to be on the leading, not lagging, edge of
adopting green technologies and new regulatory frameworks for the environment.
Conclusion

This conference explored the policy,
development, and restoration issues

involving the Great Lakes region’s abundant freshwater resources. Conference
participants agreed that we must become
better stewards of our natural amenities
so that we can draw more residents,
tourists, and businesses to the Midwest.
Many agreed that improvements in infrastructure near our natural amenities
would be required to bring more people
and firms here. Finally, there was great
urgency and optimism surrounding
the prospects for industries based on
freshwater technologies, in coordination with universities and public entities, to contribute significantly to the
region’s economic development.
1

Minnesota, Wisconsin, Michigan, Illinois,
Indiana, Ohio, Pennsylvania, and New
York border the five Great Lakes (Superior,
Michigan, Huron, Erie, and Ontario),
forming the U.S. portion of this region.
Only the first six states are considered
wholly within the Midwest. The Canadian
province of Ontario also borders the lakes.

2

John C. Austin, Soren Anderson, Paul N.
Courant, and Robert E. Litan, 2007,
“Healthy water, strong economy: The benefits of restoring the Great Lakes ecosystem,” Great Lakes Economic Initiative,
Brookings Institution, Metropolitan Policy
Program, September.

3

There are technically 26 AOCs in the U.S.,
but Braden only studied 23 of them.

4

This loss in value was calculated by Braden
for the residential properties in the 23
AOCs (with the exception of very large
and overlapping cases), using 2000 median
home prices and quantities within a
two-mile radius.