Full text of C.7.3 Department Store Trade, United States : 1963

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v DEPwmmn ."trnar w i iihii in stj
BlfWubulloa of Annuel Sale# by Ht

Percentage of year's sales eade In each month
Feb. Mar. Apr.
QRAKD TOTAL - BWIHE STORE

I June I July I Aug. I Sept. I Oct. l«o». | Dec.H aI Tei

6.4

5.7

7.4

7.9

7.8 7.5

6.7

7.8

8.0

8.6

9.7 16.5 100.0

6.4

5.8

7.4

7.7

7.8 7.5

6.6

7.8

7.9

8.6

9.7 16.8 100.0

BJSiiliSllill
i rrriisimri
S g H B B S a 1 B if B s
I llllllsgsill
.1 S I I 81-11 8 1 I I I !
II11III1I1I11
! I'llII!II1111
11
1111"
in i
1I1I11
ii ii i 8% I Ii^fiS::;I
11 E Ii 8 1:1 if S: H ?! II E 1:1
IS sill
% 11
S y -I«!; IfciE « UssMB
I I I ! Ill I'lJlIi
12.4

6.1

6.6

6.7

7.5 6.6

8.6 10.2

7.6

8.1

8.3 11.3 100.0

6.5

6i0

6.5

6.8

7.8 7.3

6.1

6.8

7:1

7.9

9.6 21\6 100.0

7.0 .6.1

7.9

8.6

9.0

9.4 15.3

7.0

5.9

7.2

8.4

8.7

9.5 17.3

7.0

6.3

8.6

8.8.

9.1

9.4 13.5 100.0

7.0 '

7.6

1C.7 22.7 100.0

a

-1.57,2.

li n

ssErr:"




4.9

5.8

5.0

5.2

7.5

7.2

8.0 7-9

7.8

5.7

6.9

6.8 7.4

6.5

7.5

8.6

10.8

5.5

6.3 ' 8.8

5.2

5.1

8.1

9.0

8.0 7.8

7.3 6i9
8.4 7.5

6.4

8.5
6.3

6.4

8.5

9.7
8.5

5.6

8;3

7.7
8,6

6.8 10.9 27.1 100.0

8.6

8.4
8.6

9.6 15.7 100.0

8.3 11.8 100.0
9.6 15.1 100.0

I illII 111 i l l !
I IS 11II SI If I Bi

J.

4.9

4.8

6.6

7.8

7.2 8.7

5.7

8.2

7.8

6.4

6.6

7.8

8.4

8.7 7.1

6.9

7.9

8.7.- 10.5 10.8 10.2 100.0

5.7

5.4

8.6

9.9

8.4 7.8

6.1

8.6

9.0

8.6

8.5 13.4 100.0

7.1"

6.7

8.1

8.2

7.6 7.9

8.0

8.6

7.6

8.5

9.6 12.1 100.0,

%

0°:8

S3

7.4 10.2 20.7 100.0

U

FOB IMMEDIATE RELEASE

Distribution of Seles by Departments

Percentage of month •» sales made li
an. | Feb. | Mar.
D TOTAL - EKTIB5 S70BE

Apr.

May I June I July . I Sept. |Oct.|HOT.|Dec.
Oct. [l

100.0 100.0 :
86.4 86.1

85.2

84.5

4.1

3.9

85.5 85.1 85.5

84.5

85.3

6.0

4.4

85.7 85.8 87.0

111
1:1 a % % % S3 23!il a a lil8a
13
8 a88a a8 aa ggg:
a
K
Hi
gg 1 a if a a- »:>
Ism M ?:! 8 aE£5E gi$5
%a a% 8% M M j| || f:i ^ ^ if
m gggs#
111
8 y s I a 11 1 1 1 1 1
•113%I%1!M:I11:1%%8 %%li I%:;% s1::E; %
11 s 11! 11 11! I 11
MK 5a MM
a" I::a I:',
111
133:1 %% S3g a 8 a 8 1 1 5ii:;
aa aa aaaa aa iili
9.0

4.8

4.4

4.0

5.9

4.4

3.9

3.1

% % % % %

" m m .




0.8
0.7

1.1
0.8

1.0
0.7

1.9
1.0

1.8
1.1

8.1

9.2

9.1

8.5

8.0

li

1.0
0.1
1.3

li

0.4

0.3

0.5

0.3 , 0.3

0.4

0.4

0.4

0.4

0.5

15.7 15.2

1.0
0.2
1.4

1.0
0.2
0.7

0.9
0.2
0.3

15.6

17.8

0.9
0.2
0.4

0.9
0.1
0.6

1.0
0.2
1.1

S

c'.5 0I7

o!s

o!s

0.*4

2.C

1.9

2.2

2.5

1.7
0.1

1.9

2.0
0.1

1.7
C.l

1.3
0.1

% % % 1.1
%

1.2

1.1

1.2

1.1

2.6

1.6

1.7

2.0

2.2

2.0

4.8

4.7

3.5

3.3

4.5

2.9

% %

2.4

tl

::s

17.4 16.5 17.8
1.1
0.2
1.1

1.0
0.2
0.8

1.?
0.4

S:§

°d%

% %

'U

>.3

3.C

3.5

2.C

-.5

z£

1.1

o.:

c.3

o.=

Z.O
0.1

%

2.4

2.3

2.7

3.0

% % % % % % % % %

2.3

%

S:la%8Sj8 a% a8% !8:S8asiag a
8
I!!
I! I! I g g | aa LIa aaa:::aS3
1.4

0.8

0.7

0.9

0.8

0.7

1.1

1.0

1.9

2.1

2.2

2.5

2.3

2.8

2.1

2.6

2.4

2,1

2.6

3.1

0.8

1.0

1.0

0.9

0.7

0.7

2.3

nZPABMHIT STOHT TRADE, UNITED STATES
itsl Sales Indexes, Without Seasonal Ad„_
(19*7-49 Anregi Monthlj Sale# - 100) 1/

I Jan. | M . | War. [ ^R. | Hay [ June | Julyf Aug. j Sspt. | Oct. | WOT.
MAIM STORE TOTAL

87

111

117

119

11)

107

108

97

100

117

| :

120

PIECE 000DS AND B00SEB0LD TEXTILES
• Silks, velvets, anl synthetics
Woolen yard goods
Cotton yard goods (including linj

107

. 84 106 96
89 105 100
83 .114 99
85 102
93

Linens and towels
Domestics—muslins. sheetings
Blankets, comforters, and spreads

136 159 100
133 148
90
165 191
99
115 140 122

SMALL VASES
Lacea, trimmings, embroideries, and ribbons

103

101

90

Tbilet, articlea and drug sundries
Silverware and jewelry
Silverware and clocks
Costume jewelry
fine Jewelry and watches

Stationery

135
84

136

149

158

84

246

79

158

12*4

534

120

124

220

WEN'S AND MISSES' APPAREL AND ACCESSORIES (TOTAL)

236

493
382
527

143

232

116
164
155

MEN'S AND MISSES' READY-TO-WEAR ACCESSORIES
114

33
48.
79

53

«
66

Women'a and children'a hosiery
Underwear, slips, and negligeea

.79
88

WOMEN'S AND MISSES' READY-TO-WEAR APPAREL

Women's and misses' better dresses
Blouses, skirts, and sportswear
Aprons, housedresses, and uniforms

124
118
147

89.

«

138
148

to

86
88

122

101

415

135
156
136
163

141

349
193
197

165
152 '=
182

164
178

85

57
81
114
175

.86

143

75
83 . 115
100
88 169

79 .,

SS

101
391
216

78

Silk and muslin underwear, slips, and nightgowns
Negligees, robes, and lounging apparel
Infants' wear (including infanta' furniture)
Handbags, and small leather goods
Women's and children's shoes

73
91
175

62 • 114
49
167 172

181
86
83

89

123
112
189

H'S AND BOYS' WEAR

119
- 96

- 15J

218

55
181

154
69
283
231
345

143

110

129
364
156
233

117
140
88
65
157
145
171
135
.117.
• 188
100

358
127

104

147

Furniture and bedding
Mattresses, springs, and studio beds
Upholstered and other furniture
Domestic floor coverings
Rugs and carpets
Draperies, curtains, aykolstery, ,

156
. 163
151
146
78
81

73
89
65

96

Radloa, phonographs, television, records, 1
Radios, phonographs, and television
Pianos, records, sheet am
Toys, games, sporting goods, and cameras
.Sporting goods and cameras

108
40
10478

148

100

139

MERCHANDISE DEPARTMENTS

120
87

107.

87

147

165

144
158

161
115

174
103

132
88

163
212

161
149.

145 ' 96

138

129

103

248

158

163

139

111

DOMESTICS AND BLANKETS
WOMEN'S AND MISSES' READY-TO-WEAR

119
119
MEN'S AND BOYS' WEAR

Ill

131

120

151
110
164

14? 157
116 159
110 118

134

113

124

171

HOKEFURNISHINQS
73

116

117

141

143

131

138

131

158

176

168

160

105

The 1947-49 average of monthly ssles for each department is used ss the base in computing the sales index for the department.
ports from a group of large department stores located in various cities throughout the country. (In 1963, sales by these
stores accounted for more than one third of estimated total department store sales.) Not all stores report data for all of the department:
ahown; consequently, the ssmple for the individual departments is 10"
*•—*
t for the totsl.




Federal Reserve S;

189
94
142

254
81

147
105
111

136
151

MAIN" STORE TOTAL
PIECE GOODS AND HOUSEHOLD TEXTILES

165

167

164

156

130

133

132

128

129

^ % Is 2% %s
3^
mm B OS B2S 1! E

Silks, mints, end synthetics
Cotton yard goods (including linings)
Household textiles
Blankets, comforters, i

155

SHALL VASES

Laces, trimmings. embroideries, and ribbons
Toilet articles and drug sundries
Silverware and Jewelry

Books and stationery
Books and magazines

161
167

165

17*

174
172

181
181

181

170

184

149

167

183

Women's and children's gloves

125

136

146

138

Women's and children's hosiery
Underwear, slips, and negligees

154
123

158
129

163
148

168
157

174
218

203
230

199
221

170

182

179

WOMHI'S AHD HISSES' APPAHEL AND ACCESSORIES (TOTAL)

c
-X

15*

169

163

Silk and muslin underwear, slips and nightgowns
i. and lounging apparel
(including inf
children's shoes

/

MEN'S AND BOY'S VEA8
Men's clothing
s and boys' shoes and slippers

157

168

195

219

165

167

177

191
189

203
233

163
177

161
170

161
166

177
173

194

203

169

167

172

186

172

WOMEN'S AND MISSES' HEADI-TO-VEAH Al
Handkerchiefs

159

168

10 i0

187

208

226

227

164

179

198

214

217

156

185

202

241

248

153

III
111
;g ;gI m
IS
II II
ss % % 3? %
% % E 11
111 II I S I
11 I 1.1
% 52 5! m ^ g
1I
E 1.1 a s
210

227

215

183
188

201
176

214
185

139

149

168

161

176

184

168

212

' 231

«4

«7

145

128

131

189

175

166

172

18?

197

184

198

222

234
230

228
220

193
193

24j

242

174

206

181

140

160
173

177
189

197
203

220
203

217
201

182
174

126

128 - lb)

it*

190

191

zoi

150

184

168

164

178

205

231

234

170

159

159

168

102

103

100

169

170

128

227

155

S3

202

227

218

162

151

148

148

150

174

181
183

187
183

237
219

243

WOMB'S AND MISSES' BEADT-TO-VEAB

150

169

177

110

112

119

Men's clothing




IS
|S
182

158

147

141

110

108

160
130

159

151

ISO

155

166

197

225

135

142

177

214

the bene in computing the stocks Index for tl
In various cities throughout the country. (In 1963, stocks at 1
store stocks.) Not all stores report data for all of the depai
to comprehensive as that tor the total.
Board of Governors of the
federal Reserve System

Stocks-S*l»e Batii

stocks to sales 3/
Jan. I Feb.. I Mar.
| *PT. | H June
GRAND TOTAL - BITIBE STCHE

a
4.0

r™~™
aUTlo^




4.7

4.0

July -Aug. I Sept. | Oct.

NOT.

3.5

3.5

3.4

3.9

3.5

3.7

3.8

3.4

3.7

3.6

3.6

4.1

3.7

3.9

4.0

3.6

1:1 ij S:5 E
I
I
HE! :!* ;!B i!f M ti B
IJ i " 1 1 5 5 8
ill 1 Ilia I I I I
i
II
S l i siiiii ii i
ii
111
M%% m i
:1
^ ^ !
1 III II S f H E -B
i i l fill II 1 1 I
1111 J:: %
II i!
II :ilBBSS 8 ; 8
4.4

4.9

4.8 • 4.7

4.1

4.2

4.8

4.3

4.4

4.6

vx
li

% %;

% % %

It.

5.0

5.1

3.6

5.3

4.y

5.7

5.8

.4.2

1.4

4.7

4.2

4.1

4.1

3.8

3.9

3.7

3.5

2.5

Ii

%

3.7

3.7

4.9

ii

iiiiii
3.6

3.2

3.1

3.7

2.8

2.5

2.6

2.6

2.2

4.4

4.1

4.3

3.4

3.8

3.5

3.9

3.9

8 SS
5.1

5.9

4.1