Full text of C.7.3 Department Store Trade, United States : 1961

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tmiTED STATES
Distribution of Annual Sales by Months.

708 IMMEDIATE HELBASB

Percentage of year's sales made in each month
Jan.

/PIECE GOODS AND Hi
Piece goods

Percentage

June July Aug. Sept. Oct. HOT. Dec. Tear department

6. J

5.8

8.1

7.0

7.9

7.8

6.3

7.7

7.9

8.8 10.5 15.9

100.0

6.3

5.8

8.0

7.1

7.8

7.7

6.4

7.5

8.0

8.7 "10.5 16.2

100.0

100.0 ^
85.4

SBSISISSIiflJ-S

12.1
and synthetic
» (including

V

Feb. Mar. Apr. May

6.2

i

f

6.9

g

6.4

6.8

8

5.9

777

l

7.0

S - & . 8

6.9

l

7.9 10.3

«

6.4

7.7

7.5

»

8

B

«

7.5

8.2

8

5.8

i

6.7

I

7.3

B

B

8.8 10.7

l

100.0

l

1

7.8 10.6 20.9

s

s

E

gggg

4.6

-

8

100.0

9.4

E

E;

S§

5.9

5.7

9?3

7.5

8.1

7.3

5.8

7.7

8.5 . 9.3 10.0 14.9

100.0

36.1

5.7

5.7

9.2

7.2

7.9

7-3

5.7

6.9

8.4

100.0- ^

17.4

6.0

5.8.

9.3

9.0 10.3 16.7

1 III IIIIII111 1
1111III I|III I I
111II! Ill II £1
I l l l l i l i i l l i i I1
|
100.0

7.8

8.4

7.2

6.0

8.3

8.8

9.4

9.8

%SS
:

5.2

4.9

6.7

6.0

7.0k ,

6.8

6.6

7.3

7.4

8.2

5.9

6.5

6.9

8.3 11,5" 21.7

7.5

8.1

8.4

9.1 10.5 12.2

%
7.9

i

iiiiiiiiiiiiri
8888855181181

II iS I:' 11 ?:J 'd 1:5 «:?
«
4.8

i

n
4.7

i
6.7

H

i
5.7

r
6.6

i

v
7.7

H
6.2

E

E
6.1

?:1,1:1 SI S3

i
5.7

H

r

E

i

E

6 . T 12.9 26.2

E
100.0

5.6

1 11 IIS III ill 11
5.7

s s i a s a .




5.5 - 8.6

7.3

8.1

8.1

6.2

8.0

8.1

9.0 10.5 14.9

100.0

• 11.6

10.6

5.4

6.0

9.6

7.4

7.0

7.9

9-9

7.2

8.5

9.2 11.3

100.0

0.8

5.2

5.5

9.4

7.4

8.3

7.9

6.0

810

8.3

9.2 10.3. 14.5

100.0

5-9

IIIIIIII8111i I
8811118188111 ;8
%

ti

,?:?

1:1

1:1

S

S

4.7

4.9

7.7

6.7

7.3

9.2

5.7. 7 . 7

6.3

6.8

7.9

8.6

8.5

7.6

5

!:=>

,1:1 8 : 5

7.3

8.3 11.1 19.4

6.4

5.7

6.2 10.2

7.7 .8.4

8.3

5.9

7.2

6.8

8.7

7.7

7.6

8.3

7.7

7.7

8.7 10.1 11.3

6.8

7.5

9.7

9.5

9.7

9.8

9.8

7.2

6.9

7.3

7.6

K

i:?

100.0

2.5

FOR IMMEDIATE RELEASE
April 1962

Percentage of.i

s made in ea,:h department 1/

Department

June

Feb. Mar.| Apr.

Jan.

July |Aug.

Sept.

85.2 84.6 85.2

0.1

0.8

0:7

0.1

0:7

a

85.0 85.5 87.0

• o!°
2:7

1

VI

0;4

2:5

a

n
w

o:?

21
2:2

0:9

\i
0:7

i:i
1:0

9.6

8.1

9.2

9.1

8.6

l'.Z

%

?o

ofs

2:4

2:5

9.5

Percentage of
year's sales
by
Nov. Dec. departments

Oct.

21
2:i

1

21
2:1

X
0:9

5 1
1:0

o:a

a
a

8.7

8.4

9.5

12.3

i:S

8.2

l

i:!

1 1n 1 1
i
11
aa a a a a a a a a| a a
a a a a a a a a aIa a «
illlllllll.ll 1
aa aa aa aa aa aa Iaa #aa aaIaa aa aa
aa aa aa aa aa aa aa aa aa aa aa aa
aaaaaaaaaaaa
S8lgm§i'8ll I
1
a a all a a a a a a a a
HIII1IIIIII
3.4

1:1

1:1

i:i

ii
oi

5:1
2::

o

2I2

q

a

i t

S (TOTAL)
IES

" B P i u F

35-7 55.6 41.5

a

a

58.2 57.4

5:2

55.7 33.1 36.1

38.9

51

58.0 34.6 55.7

15-8 17.2 20.0 17.7 17.6 16.5 15-5 15.9 18.5 17.9 17.2

18.5

0.8
0.2

0.9
0.3

1.0
0.2

1.0
0.2

rn
0.2

1.0
0.2

0.9
0.2

0.8
0.2

1.0
0.2

1.1
0.2

1.0
0.5

1.2
0.5

2.5

2.1

2.0

2.5

2.5

2.4

2.5

2.0

2.1

1.9

1.5

1.2

1.2
0.4

1.2
0.5

1.1
0.5

1.5
0.5

1.5
0.6

1.4
0.5

1.4
0.5

1.1
0.4

1.1
0.4

1.1
0.5

1.4
0.8

2.0
1.0

17.9 18.4 21.5 20.5 19.8 17.4 17.6 20.2 20.4 20.1 17.4

15.4

1.0

1.1

1.0

0.8

0.7

0.5

0.5

0.5

1.0

0.8

1.2

8.5

8.4

8.3

8.5

B.9 12.1

9.5

8.5

8.6

9.4

0.5

0.5

0.6

0.5

0.5

0.5

0.5

0.6

0.5

1.1

11.0 13.6

11

0.7

0.5

0.6

5:1

21.4 22.5 17.9 20.6 20.5 20.2 25.1 21.0 20.9 20.6 19.8 15.1

, upholstery, and avnings




2.6
0.1

2.5
0.1

1.9
0.1

2.0
0.1

1.9
0.1

1.6
0.1.

2.1
0.1

2.0
0.1

2.5
0.1

2.5
0.1

2.1
0.1

1.0
0.0

2.0

2.5

2.2

2.6

2.6

2.4

2.3

2.1

2.1

2.7

2.5

1.4

K

%

%

t S

s

s

4.2

4.5

K

s

a

^

a

4.6

S

4.4

4.7

K

S

B

e

a

a

a

5.5

2:1

10.6 11.0 12.5 12.1 11.9 12.2 11.2 12.5 11.8 12.0 11.6 10.9
1.4

0.7

0.6

1.2

0.7

0.7

1.1

1.0

0.8

0.8

0.7

0.5

4.9

5.5

6.9

6.1

6.5

6.0

5.5

6.2

6.1

6.1

5.8

5.4

1.6

1.8

1.7

1.8

1.9

1.8

1.8

1.7

1.6

1.6

1.6

1.6

%

%

%

%

%

%

2:2

%

%

%

2:?

%

s

21
0.5

%
0.5

%
0.7

2:1
0.6

%
0.5

%
0.5

2::
0.5

21
0.7

2:2
0.7

2:1
0.7

2:1
0.8

2:1
0.7

2:1

1.9

2.2

2.4

2.4

2.3

2.9

2.2

2.6

2.3

2.4

2.7

3.0

1.5

1.7

1.6

1.9

1.9

2.4

1.7

1.6

1.7

1.8

2.1

2.4

S

B

8

1.0

1.1

0.9

1.1

1.0

1.0

0.9

0.9

0.9

1.1

1.0

0.7

0.8

0.9

1.1

1.0

1.0

0.9

0.6

1.0

1.0

0.9

0.8

0.6

S

B

8

B

B

B

B

8

5.1
%

B

DEPAHXMBIT STORE TRADE, UNITED STATES
Departmental Sales Indexes, Without Seasonal Adjustment
(1947-49 Average Monthly Sales - 1 0 0 ) l /

Feb.

Mar.

Apr.

FOR IMMEDIATE RELEASE

May

MAPI STORE TOTAL

9
n o t i c e
93 fids report has

PIECE GOODS AND HOUSEHOLD TEXTILES
Piece goods
Silks, velvets, and synthetics
Woolen yard goods
Cotton yard goods (including linings)

61 in order to
55 complete the
62 m e of annual
78 departmental

Household textiles
Linens and towels
Domestics—muslins, sheetings
Blankets, comforters, and spreads

Laceq, trimmings, embroideries, and
Notions
Toilet a r t i c l e s and drug sundries

65
84

94

Silverware and Jewelry
Silverware and clocks
Costume Jewelry
Pine jewelry and letches

WCMHt'S AND M

1

' READY-TO-WEAR ACCESSORIES

71
94
65

Men's and boys' shoes and slippers
HCMEFURNISHINGS
Furniture and bedding
Mattresses, springs., and studio beds
Upholstered and other furniture
Domestic floor coverings
Rugs and carpets
Linoleum
Draperies, curtains, uphole'tery, snd awnings
Lamps and shades
China and glassware
Major houeehold appliances
Housewares (including samll appliances)
Gift shop
Radios, phonographs, television, records, etc.
Radios, phonographs, and television
Pianos, records, sheet music, instruments

Sporting goods and cameras

' 185

• 72
' 97
122

116
129

76

36
143

213

154
91

103
63

85

.

94
72
67
76 '
93

96

163

48
87
92
82

337
232
363
239
34)

136

119
139
59

fi

131

68
65
99

69
85
79

134,

95

109
364
194

143

81

77

82

230

137

72
74 '•

94
50

230
354
481
148 '
454
360

116
93
3869
4
- 15b
2 -

91

144

133
174

134
128

78

64

110

108

92
145
129

120

54

104

MISCELLANEOUS MERCHANDISE DEPARTMENTS
Toys, games, sporting goods, and cameras

93
114

84

170

86

MEN'S AND BOYS' WEAR

W ^ i l "
11^ five annual
11* reports have
116
been compiled,
as usual, f o r
131 the year 1962.

14}

69
86
96

53
69
145 .

Infants' wear (including infants' furniture)
Handbags, and small leather goods
Women's and children's shoes
Children's shoes

Blouses, s k i r t s , and sportswear
Aprons, housedresses, and uniforms

136

100

57

Women's and misses' coats and suits
Women's and misses' coats
Women's and misses' suits
Juniors' and g i r l s ' wear
Juniors' coats, s u i t s , snd dresses
Girls' wear

' 94

?!

Women's and children's hosiery
Underwear, slips, and negligees
Knit underwear
Silk and muslin underwear, elips, and nightgowns
Negligees, robes, and lounging apparel

WOMEN'S AND HISSES' RKADY-TO-tiEAR APPAREL

-98
128

89

APPAREL AND ACCESSORIES (TOTAL)

Neckwear and scarfs
Handkerchiefs
Millinery
Women's and children's gloves
Corsets and brassieres

95

123 , ,116
116
133
149

Art needlework
Books and stationery
Books and magazines
Stationery

WOMEN'S AND M

106

176
208

127
106

139
127
133
125
86

138
138
78

173
63

89

103.

96
76
152
132

96
113

103

104

129
86
39 '
74
89
86

52
56
127
134

80
94
110

86

90
74
117
103

120

132
158

143

70

98

84

54
36
86

109

114

212

45
76
84

94
95
83
153
140

8796

130
134

14?

163

154
139
171

.

123
92
92

"154
55

129
143
119
309
154
243

126

101

319

138
145

127
93
92
54

33
115
115
116

36
36

126.
140
125

105

113

156

143
174
135

106
135
134

292
289

138

154
137

85
130

137

41
145

106
73
91

83
119
136

123

158
76
145

195
215

438

... 84
89
149
115
105

!

83 .
194
145
94 •

105
.72
230
445

386
285

83

164

577
605
516
257
413

15J
149
145

16}
184
177

261
270
240

133

180

311

126
141
120
150

175
174
176
193

308
238
338
301

BASEMHtT STORE TOTAL
DOMESTICS AND BLANKETS
WOMEN'S AND MISSES' READY-TO-WEAR

Blouses, skirts, and sportswear
Girls' wear
Infants' wear

Men'e clothing
Men's furnishings
Boys' wear
HCMBHJHNISHINCS

NONMERCHANDISE TOTAL
BARBER AND EAUTY SHOP

109 '

122

110

122

123

162

143"

164

184

117

125

130

l7 The 1947-49 average of monthly sales for eaoh department i s used as the M e i n computing the sales index-for that department.
NoteI—Based on reports from a(roup of large department stores located in various c i t i e s throughout the country. (In 1961, sales by these
stores accounted for t o u t 40 per cent of estimated total Apartment store sales.) Not a l l stores report data for a l l of the departments
shownj consequently, the ample f o r the individual departments is not so comprehensive as that for the t o t a l .




127
145
181

Board of Governors of the
"Federal Reserve Syatem

142
125
170

DEPAHTKHT STORE TRUE, UNITED STATES
Departmental Stocks indexes. Without Seasonal Adjustment
(1947-4? Average M-of-month Stocks - 100) 1/

M H STORE TOTAL
PIECE GOODS ADD HOUSEHOLD TEXTILES

155
153
141

160
161
163

178
182
199

188
193
215

157
144
167

116
153
136
160

123
162
144
173

130
209
176
217

127
231
205
235

123
148
156
140

181

193

198

150

194
70

220
83

228
101

152
63

149

174

147

115 .

117

106

128
157
134

133
159
134

159
131

161
130

134
166
140

123
147
129

139

146

154

151

147

141

141

126

147

147

140

133

118

118

150

146

140

136

157
136
134
109
147
139
150

163
171
156

150
141
152

143
145
146

151
148
151

159
156
163

141

150

160

161

154

143

149

139

153

163

165

157

146

145

138

156

172

174

147
59

207

212

143
121

147
138

155
145

106

124

129

175
181
165

145
152
198
202
191

>47
170
206
202
211

204
206

199
194

144

146

156

156

112
114
93
150
133
165

110
109
114
166
143
184

105
105
107
170
151
185

79
80
80
174
154
190

156
156
150
167
131
122

156
152
167
169
131
121

169
170
168
196
145
131

171
185
168
217
159
125

165

145

156

163

164

148

149
124

160
126

177
140

181
148

:s

§

163

173

182

192
141

142

139

137
115

132

MHI'S AND BCTS* WEAR

Men's and boys' shoes and slippers

114
155

122

127
197
132

143

Women'e and-misses' dreaaea
Women's and misses' inexpensive dresse
Women's
misses' better dresses
Blouses, s k i r t s , and sportswear
Aprons, housedresses, and uniforms

137
187

119
125
153
137

155
164
152

Juniors' and g i r l s ' wear
Juniors' coats, s u i t s , and dresses

132
178

119

149
156
135

Tf-TO-WEAE APPAREL

151

118
161

145

123

138

WCHHI'S AMD MISSES'

139
205
144

197

138

119

146"
147
125

Infanta' wear (including infants' furniture)
Handbags, and small leather goods
Women's and children's shoes
z
Children's shoes

153
179
149

141

120

141

Women'a and children'e hosiery
Underwear, s l i p s , and negligees
Knit underwear
, s l i p s , and nightgowns
Negligees, robes, and lounging apparel

147
175
150
176

148

121

Silverware and Jewelry

Neckwear and scsrfs
Handkerchiefs
Millinery
• Women's and children's gloves
Corsets and b

135
168
150

150

122

Toilet a r t i c l e s and drug si

WOMEN'S AND MISSES' READY-TO-VEAE ACCESSORIES

142

I4e

120

Laces, t i m i n g s , embroideries, and ribbons

. WOMEN'S AND MISSES' APPAHEL AND ACCESSORIES (TOTAL)

178

138

120

' SMALL VASES

Stationery

172

135

Piece goods
Silks, velvets, and synthetics
Wo len yard goods
Cotton yard goods (including linings)
Household t e x t i l e s
Linens and tovals
Domestica—muslins, sheetings
Blankets, comforters, and spreads

F08 QHBOIATE HI
Majr 1)6)

213

176
63

209
136
116
159

148
124
167

156
149
. 204

166
172
233

181
193
262

152
122
247

182
174

154
137
175
189
171

172
159
203
ZZ/
199

178
176
210
211

191
197
207
216
203

195
228
200
211.
194

146
142
176
178
174

149

139

154

171

187

199

204

152

66
62
64
168
154
180

75
76
59
158
139
174

112
119
81
194
171
213

149
166
115
206
164
223

218
232

242
215
264

247
223
266

158
146

131
135
132
193
116
154

155
158161
207
107
151 •>

171
169
174
222
117
167

181
188
180
240
129
167

179
188
177
265
148
177

154
156
155
179
127
136

203

134

176

139

155

177

196

143

169

192
160

206
186

168

185

193

207

131

128

134

143

145

131
152
131
105
115
67

126
140
128
103
108
64

130
138
128
111
108
61

133
142
130
112
114
66

133
147
131
113
109
63

153
154
131
113
11)
55

Furniture and bedding
- Mattresses, springs, and studio beds
Upholstered and other furniture
Domestic floor coverings
Rugs and carpets

135
151
131
411
102

132
161
132
106
115

144
167
140
114
HO

141
155
143
107
111

141 138
158 -156
138 140
116 109
116 115

Draperies, curtains, upholstery, and awnings
Lamps and shades
China and glassware
Major household appliancea
Housewares (including small appliances)
Gift shop

128
142
96
137
175

129
141
107
143
185

137
144
111
157
189

144
145
120
164
195

V
1'
115
163
195

109
160
198

120
127
139
103
149
189

122
127
140
95
146
192

129
135
144

Radios, phonographs, television, records, etc.
Radios, phonographs, and television
Pianos, records, sheet music

156
154
145

156
125
164

177
165
166

181
178
160

183
194
187

178
161
168

172
163
188

165
169
179

178
180
136

130

121

127

130

134

132

129

132

153

140
139

139
123

147
123

151
132

160
143

157
163

155
153

161
159

124

144
132

147
122

144
117

138
111

132
103

201
216
180
137
119
136

146

151

115

117

122

116

112

124

131

138

135

Toys, gsmes, sporting goods.
Toys and games
Sporting goods and cameraa

152

144

DOMESTICS AND BLANKETS

134
147
156

133
153
159

126
157
137

165

173

144

207
230
214

209
260
233

165
177
184

194

204

119

262
301
210
165
155

264
295
228
179
215

140
119
167
139
122

90

108

116

121

116

110

110

121

136

146

153

109

125
82
93
114
133
125

134
74
95
139
143
132

143
64
119
155
153
138

137
52
120
127
146
131

134
59
110
131
133
124

129
80
100
123
154
134

126
112
96
143
172
146

143

150

161

124

- Infants' wear

116
72
89
102
108
113

164

170

189

129

MHI'S AND BOYS' WEAR .

121

130

146

153

154

136

125

144

123

137

153

192
177

199
190

146
114

1 37

142

WCHHI'S AND MISSES' READY-TO-WEAR
Intimate apparel
Blouses, s k i r t s , and sportswear

134
112
116

149
116
137

170
132
151

178
146
150

100

1P3

105

112

114

130

135

143

I

167

I
115

127

1/ The 1947-49-average end-of-month stocks^f or etch Apartment i s used as the base in computing theAocks index f o r that department.
Note.—Based onmports fl-cm a group of large department stores located in various c i t i e s throughout the country. (In 1961, stocks a t these
stores accounted f o r t o u t 40 per cent of estimated t o t a l department store stocks.) Hot a l l stores report data f o r a l l of the departments
shown; consequently, the ssmple f o r the individual departments i s not so comprehensive aa that for the t o t a l .




This report has
been prepared in
order to complete
the f i l e of annual departmental
reports f o r 1961.
All f i v e annual
reports have been
compiled, as
usual, f o r the

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