Full text of C.7.3 Department Store Trade, United States : 1954

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Percent*** of j e e r ' s ealea made In each month
Feb.

Iter. Apr. ley

Percentage of
year's aalee

Jtrne July I Ang. SeptJ Oct.

6.5

6.1^ 7.li

8.2

7.6

7.8

6.1

7.1

8.2

8.9 10.1, 15.7 100.0 _

6.5

6.2

7.2

8.1

7.6

7.7

6.2

7.0

8.2

8.9 10.1, 16.0 100.0

12.1

6.6

7.I|

7.0

7.9

7.0

6.9

9.1

7.9

8.h

and synthetics

8.9 10.8 100.0

5:1

°d

l l i l l i l l i l l l l l l s i

a (Including linings)

* 8 8 1 8 8 8 8 8 8 1 1 1
6.2

6.2

6.1,

7.2

7.5

7.l»

t" m i s
rjTi^

5.9

6.3

7.6

8.2 10.8 20.3 100.0

i r i t i s S S B IS Bi
1:6°

oLj

8 8 8 8 8 8 8 8 8 8 8 8 1
1 1 , 8 8 8 8 8 8 8 1 8 8 1
6.2

6.2

7.9

9.2

7.9

7.3

5.7

7.1

8.9

9.1

9.8 ll,.7 100.0

%

;C

°d
8

i i i i i i i i i

LI
I S 1 1 1 1 1 1 1 1
6.6

6.3

8.2

9.3

8.0

7.li

5.8

7.7

9.3

9.3

IliillillHI!
IllIIlUIIIll
* 2 * a Z T b o y a ' shoes and




8 8 8 8 8 1 8 8 8 8 * 8 1
6.9

6.9

7.7

7.U

7.9

I

9.5 12.6 100.0

2.-21

I

8

7.9

I I I
S:S
. S S S g S s a S S S

S:S

%
ii

t.3

It.B

5.6

6.6

6.5

7.3

6.1

5.9

6.0

7.5 13.3 26.1 100.0

III1III111111

6.1

5.8

7.7

8.9

7.8

8.5

6.0

7.1

8.1,

8.9 M.U Utt.lt 100.0

10.8

6.0

6.9

8^8

7.5

7.2

7.0

9.0

8.0

8.6

5.8

5.9

8.1

9.6

8.1

8.3

5.9

7.1

8.1,

8.8 10.0 U,.0 100.0

11.9

5.0

6.7

8.0

6.7

9.6

5.7

6.3

8,0

8.6 11.5 19.0 100.0

5.6

1

9.2 11.0 100.0

liffiiifiili

8 8 8 £ 8 i ' 8

8 1 8 8 8 1

6.0

6.8

8.1

7.3

6.0

5.7

8.0 10.2

7.3

7.0

8.3

8.2

7.1,

7.6

8.7 11.0

9.2

8.2

8.7

7.1,

5.9

8.0

9.0

6.2

7.3

8.1

7.3

7.5

7.7

9.0 10.8 11.5 100.0

9.8

9.8

7.5

7.0

7.0

7.3

8.6 10.5 12.0 10.5 100.0
9.2

8.7

9.2 12.5 100.0

7.0

8.0 100.0

I

Percentage of month's Bales m
May

June Jhly

Oct. Not. Dec,

100.0 loo.o 100.0 100.0 loo.o lee.o 100.0 100.0 100.0 100.0 100.0 100.0

QHiW) TOTAL - ENTIRE STORE
WIN STORE TOTAL

8I1.6 Sit.6 83.3 83.1 8I1.O 83.1 8I1.0 8I1.I 81,. 1 81t.2,81t.2 86.0
9.1,

o yard goods (Including linings)

S.lt

5.1

It. 3

5.3

lt.5

5.6

6.5

lt.9

lt.8

lt.3

3.5

I I I I I ! I I I I I I I li I

if

•8 I S . i l I B 8 1 1 I I
7.9

8.1

8.1

9.1 ii.it

%T"~a l a

sir | '

a
5:S
S

I I
1:1 1:1

8 1

36.5 33.lt 33.lt

35.6

33.9 36.1 38.0 1,0.2 36.7 3

35.5

16.3 18.7

°d
Vl

?:I a S:i S:i a
5:1 tl Si
«ii
a ii
1:2 U ::S
Blr
n i l

ssririss.ira"

furniture)

E
a

SIS

I

1!
d
3
a
8.6

8.2

8.0

9.0 „ 8.5 11.9

I I II
8.8

7.8

8.7

9 . f 11.1 13.9

10.0

Is

M™"""

0.1

oil

oil

Draperies, curtains, upholstery, i




i.i

M l
a S H S-a
5.2

5.6

m
Zt.6

1 1 1

il

n a u

S

lt.1

lt.6

7.2

9.3

a a a 2.2 2.3 1.8 1.7
li i S s i f

2.0

lt.6

6.0

llt.O 12.7 13.0 13.3 13.0 12.9 11.9

6.0

6.3

7.3

7.8

a a a
8 Mil

7.0

0.9

1.1

1.2

1.0

1.0

0.9

0.7

7.0

6.1t

6.6

6.8

6.5

6.3

5.9

si § . » a .
H H a f
ti a a a
a a a a

II

ental Seles Indexes, Hthout Seasonal idjeeteent
(19U7-U9 lierege Monthly Seles - 100) 1/
195U

Sept. Oct. Ierr.

Silks, velvets, sal synthetics
Woolen yard goods
Cotton yard goods (inc lading linings)

83

69
92

Toilet artlclea and drug sundries

106
100

115
lOL

115

117

126

1111W

278

10b
85

131
102

155
166

312
33b

11,8
117

283
Ut8

116

102

127

121

275

Handkerchiefs
•omen's and children's gloves
snl brassieres
and children's hosiery
Undemear, s l i p s , and negligees
and nislin underwear, s l i p s , and nightgowns
Negligees, robes, end lounging apparel
Infants'.eear (Including Infants' furniture)
Handbags, and snail leather goods
snd children's shoe

Blouses,skirts, and sportswear
.
ess, snd uniforms

lOii

119

110

103
l!i2

103
17k

132
2M

lhS

137

136

233

109

1U8

277

121

136
153
160

3U7
263

101

116

232

113

158

180

239

71

102

313

581

110

128

177

102

123

199

"

•£

u,

122

Mattresses, springs, and studio
Upholstered and other furniture
Domestic floor coverings
Bugs end carpets

110
13li

109
126

105
119

109

102

105

121

3

Major household appliances
(including — n appliances)

111

118
9

76

Intimate apparel
Coats and suits

110

10U

106

13k

110

S Sf %

128

100

113

u nm X9U7-W average cr monthly sales f o r each department i s used as the base in computC^T
•ote I—Based on reports from a group of large departamnt stores located In various c i t i e s tin
stores accounted for almost SO per cent of estimated t o t a l department store sales.) l o t
msnts shorn; consequently, the sample f o r the individual departments i s not so cenprehem




123

165

116

162

267

1U

162

307

270

120

136

118

110

111,

157

118

11,3

151

sales index f o r that departs*nC
" counter. (In 195k, salss by these
ires report data f o r e l l of the departthat for the t o t a l .
Board of Governors of the

zrT"

li>S

110

121

121

119

110

106

111

123

132

135

106

99

100

iob

107

10b

99

101

96

106

110

111

111

105

110

116

116

121 - 96

102

95

102

102

97

106

10b
95
116
112

10li
95
11,9
108

110
100
126
109

117
107
139
113

lilt
lOli
138
110

110
102
135
111

103
93
117
106

113
102
131
116

121
115
132
123

126
120
till
12li

127
113
157
116

PIECE GOODS AMD HCUSBTOU) TEXTILES
Silks, n l n t i , ami synthetlce
Woolen yard goods
Cotton yard goods (Including linings)
Household textiles

Toilet articles and drug sundries
Silverware and Jewelry

Books snd stationery
Books and •egasinee
Stationery
roBI'S

AMD MISSES' APPAREL AH) ACCESSORIES (TOTAL)

Oct. MOT. Dec.

H

MAIM STORE TOTAL

111
102
135
106

105

107

115

116

116

111

105

106

l i b - 131

lb6

110

9b
113
102

111
117
100

13b
128
107

129
13b
109

120
133
109

109
125
105

97
117
101

101
118
99

10b
125
103

lib
135
121

118
lbl
lb6

100
118
109

107
120
86
111

lib
125
98
115

122
130
117
121

12b
133
116
lb7

119
128
108
lb2

113
127
96
116

106 106
121 120
91 102
92 .101

118
125
113
115

13b
136
13b
137

Ui8
lb7
153
lb3

111
123
102
120

97
111
99
lib

99
106
9b
109

105
116
103
119

110
120
106
126

107
117
105
120

10b
113
102
118

101 102" 111
106 .112 122
96
95 102
112 118 132

115
155
131
161

lib
168
151
172

106
110
110
106

106

107

lbO

lb2

109

167,- 190

120

107

116

131

125

120

107

118

133" 130

12b

120 , 13b

77
125

86
130

101
lb2

93
lb6

69 10b
86 1 81
81
96
IbB lbO 132 133

123
89

129
95

lb5
107

152
111

lbb
10b

Heckaear and scarfs
Handkerchiefs
~

d children's gloves

Juniors' and girls

Aprons, housedreeees, and uniforms
MEN'S AND BOIS' HEAR
Man's clothing
Men's furnishings and hate
Men's and boys' shoes and slippers

Furniture end bedding
Mattresses, springs, and studio beds
Upholstered end other furniture
' Domestic floor coverings
Hugs snd carpete
Draperies, curtslns, upholstery, and minings
Lope snd shadae
China end glassware
Major household appliances
Housewares (Including small appliances)

112

126

135
lbb

166

81

113

129

137

lbS
162
lib
lb8
lbl

113
101
126
118
127

lb9

110

156

150

128
129
126

lb7
153
lb7

153
lb9
15b

lib

127

118

lib

98

105

119

13b

136

133

106

106
90
127
103
101
105

.117
98
157
121
lib
126

121
102
159
13b
12b
lb3

92
78
119
120
110
127

72
59
90
117
109
123

.
71
100

.
80
116

108

128

113
132
119
lb3

112
lb9
13b
160

92
15b
132
172

79
151
129
169

107

108
119
102
86

—
122
126
105
83

129
lb7
119
90

12b
157
128
82

117
157
129
79

92
129
lib
88

..
81
133
"

95
91
101
lbb
—

lib
102
119
151
"

117
111
120
157
""

115
111
117
167

82
10b

105
101
107
116
—

10b

115

129

131

13b -118

110

120

138

lb9

152

110

118
100
89
106

130
10b
106
120

lbS
118
120
lbl

lb7
12b
112
lbl

lb9
132
108
138

119
10b
103
119

13b
110
118
126

153
128
132
136

156
lb9
lbO
lb2

151 J,
160
139
lb2

121
10b
97
118

130
115
99
128

106

108

117

120

118

113

107

103

110

115

115

106

116
136
111
103
99

117
lbO
116
99
105

127
Ut3
123'
105'
100

126
lb9
12b
lb2
107

123
137
117
106
110

116
130
117
99
105

109
119
109
97
103

103
113
102
97
100

110
127
105
107
103

112
131
106
106
105

110
132
106
103
102

111
lb6
106
103
107

10b
100
117.
8b
107
lib

109
10b
120
95
11S
121

118
lib
123
96
128
132

120
119
128
103
13b
138

118
116
130
100
131
131

113
109
129
'90
125
133

106
101
126
8b
117
127

107
100
125
79
112
128

115
109
126
81
119
137

118
119
13b
80
127
171

115
123
136
81
133
176

108
109
117
81
lib
129

93
82
97

100
90
101

103
98
103

101
107
10b

96
86
93

91
87
105

87
85 *
100

93
89
78

108
112
121

112
132
128

86
87
100

106

108

103

165

10b
lib
96
115

106
100
110
106

lib
10S
lib
115

116
110
122
116

S |

101

105

126

158

lib
116
109
105
78

121
127
109
103
71

158
18b
121
110
89

206* 206
257 253
136 lL»
133
110 160"

101
9b
111
108
88

96

10b

118

12b

126

100

111

108

117

123

129

131

96

103

117

115

103

106

112

165

90

100

116

110

106

96

92

102

115

121

126

9b

98. 1C7

120
62
118

109
58
95

106
7b
76

106
99
77

119
lib

127

13b

100

109
111

125
122

lbl
13b

136
lbS
137

lbS
lb7
lb6

98
91
102

„
89

B t a s e s , s k i r t s , and
96
I D ' S A® BOIS' NEAR

10b

106

Radios, phonographs, television, records, etc.
Radios, phonographs, and television
Planoe, records, sheet music, instruments

Sporting goods snd cameras

112

lb5
138
ISO
lb8
lb9

Children's shoes
TOQI'S ADD IDSSES' READT-TO-IEAR APPAHEL

112
115
lb6

93

109

126

lib

111

117

106

125

122

129

107
117
100
107

122
131
116
132

127
13b
122
107

13b
133
136
112

lib
122
110
102

10b

112

133

lb2

lbb

99

10b
111
99
111

109
120
ICS
120

131
136
12b
lbl

139 137
136 Xb7
lb8 ' lbb"

108
88
95

106

lib

121

117

109

105

100

106

115

113

107

117

128

128

125

108

10b

116

123

12b

122

103

V The 19UJ-U9 average end-or-mooth stocks f o r each department i s used as the base In computing the stocks index f o r that department?
Votei—Based on reports from a group of large department stores located in various cities throughout the country. (In 195b, stocks at these
stores accounted f o r almost 50 per cent of estimated t o t a l department store stocks.) Not a l l stores report data for a l l of the departments shorn; consequently, the sample f o r the individual departments i s not so comprehensive as that f o r the t o t a l .




Board of Governors of the
•' Federal Reserve System

Hetto at aaA-of-acath stocks to sslas 2/
July tog. SaptJ Oot.

EE

P TOTAL - MUM 8T0M

3.5

3.9

3.6

3.2

3.1,

3.0

3.7

3.U

3.2

3.2

2.8

1.5

3.7

Jul

3.8

3.1,

3.6

3.3

1».0

3.6

3.k

3.U

3.0

1.6

ISI sill IIIIIII
III1111! I g g I; Si I

"

2.1i

li.lt

lul

li.b

3.8

Ii.l

1.3

3.1

3.9

3.8

3.6

3.0

1».2

b.U

U.5

lul

3.9

3.7

U.5

U.2

3.8

U.0

3.1i

1.1,

•

S S S
K & B g g § 3 H § g g
g g g g g g g g g g g g

(TOTAL)

3.1

3.3

2.9

2.1,

2.7

2.6

3.3

3.0

2.7

2.7

2.6

1.3

S

3.7

3.9

3.6

2.9

3.3

3.1

li.O

3.9

3.2

3.2

3.0

1.3

1 I I 1 I 1 I I I I 1 1
I I I I I I I I
I I:? a
I g 11
2.5

2.7

2.U

1.9

2.1

2.0

2.8

2.3

2.2

2.2

2.1

1.3

L
I K t! it il ii % 1:1 £? i.' hi £1
3.3 3.0 2.1 1.7 2.1, 3.7 3.8 3.1, 2.1 2.0 2.1, 2.8
^
% U L: ^ ^ % u
%
3.8 3.7 2.6 1.9 3.0 2.6 3.8 2.1 2.2 2.6 2.1 0.9
it !:? y it n L3 iS tl if ii !:? ii
8 I 8 B M S 8 8 B I 8 .
L.8

i S - - r _

5.9

5.7

U.S

5.3

3.3

5.2

8 6 8 8 1 1 8
h.3

5.5

U.9

U.5

3.8

3.8

3.5

3.3

i

2.7

n % %

III

8

25




1.3

8 8 8 8 8

% i:

B a S i E Z '

3.U

b S S S

M

li.h

3.2

2.8

3.8

3.7

3.1

M8 3 S 3 a

2.5

2.9

2.5

2.1

2.1l

2.0

2.7

2.1,

2.3

2.3

2.0

1.8

3.1,

3.1

3.5

2.9

2.9

3.0

2.3

2.8

2.7

2.7

2.3

2.1

2.3

2.0

1.6

1.8

1.1

2.0

1.9

1.9

1.7

0.9

S 1 1 1 II I a 8 ! I I I I I
kl % % % % % % % % % % 2:2
2.7 2.9 2.0 1.3 2.3 1.7 2.7 1.5 1.6 1.8 1.5 0.7
:Z 3:2 #
b? L: ^ % % 1:2 1:2 %
3.1

3.5

3.1

2.5

3.1

1.9

3.0

2:9

2.7

2.7

2.1

0.9

8 8 1 1 8 8 8 8 8 8 8 8