Full text of C.7.3 Department Store Trade, United States : 1952

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„«*' *&F"

Percentage of year'e sales mad# l a each •
jKay I * n » | July I Aug. I Sept. I Oct. I
c a m toml - ana

swb

- M 3T0EK TOTAL
"L_-

6.9

6.2

7.5

7.8

8.1

7.5

5.9

7.1

8.2

9.5

9.8

15.5

100.0

6.9

6.3

7.1,

7.7

8.0

7.I1

5.9

7.0

8.2

9.5

9.8

15.9

100.0

12.1,

6.7

7.3

6.8

8.2

6.9

9.0

8.8

10.5

8.8
9.3

9.1
8.6

6.9
6.1,

5.8
5.9
5.5
6.0

7.7
7.3
8.0
8.0

6.9
6.6
7.0
7.1

7.0

7.8

7.0

SUlDB, weliets, and synthetic*
Woolen yard goods
Cotton yard goods (including linings)

8.6

8.9

8.3

10.0

5.6
5.6
5.8
5.1,

5.6
5.7
5.5
5.6

6.7
Lace*, t r i a a l n g s , eMiroideries, and ribbon
Toilet a r t i c l e s and drug aundrias
Silverware and jewelry
Silverware aid clocks
C o s t a l Jewelry
Fins jewelry and watches

9.3

8.6
Hu2
12.2
19.1,
10.1

6.1,

6.6

7.0
6.3
6.7

9.U
7.2
6.8

8.1

8.9

8.5

11.2

100.0

3.1

6.9
6.1,
9.9

8.7
8.1,
11.6

9.8
9.5
16.3

8.5
9.0
11.3

7.5
8.0
8.9

100.0
100.0

7.1
6.8
8.3
6.3

9.2
8.2
11.2
8.1

7.8
7.2
7.3
9.7

8.5
8.0
7.0
11.1

8.5
9.9
6.3
9.5

13.1
16.6
8.7
13.1

100.0
100.0
100.0
100.0

8.6

10.2

20.3

100.0

5.6

10.7
8.8
7.2

"

6.3

7.5

%

7.2

6.0
6.8
6.1,
5.1
5.6

6.1
6.3
6.5
6.1
7.0

7.5
8.3
7.3
7.3
7.ti

lt.2

5.3

6.7

5.5

8.6

8.5

13.1

8.8 10.8
8.6 __ 10.8
9 . 1 X0.lt

22.9
20.1,
23.lt

8.0

8.6

20.1

10.9
8.7
8.9
8.5

10.9
13.0
11.5
13.8

13.1
25.5
22.9
26.5

100.0
100.0
100.0
100.0

»'S JgD KISSES' APPAREL AND ACCESSORIES (TOTAL)

6.5

6.2

8.2

8.7

8.1

7.0

5.5

7.2

8.9

9.7

9. It

llt.6

100.0

8'S AHD KISSES• RBADT-TCWBiH ACCESSORIES

6.0

6.0

7.8

8.7

8.1

6.8

5.1,

6.6

8.6

9.1,

9.5

17.1

100.0

1».9

5.8
6.3
6.8
5.5
6.9

7.2
5.3
11.3
7.6

8.1,
6.1
12.3
10.1,
8.8

6.5
6.8
6.7
9.2

5.2
L8
1.3

5.0
li.3
3.1
2.5
7.2

6.3
5.3
6.8
3.1,

8.6
5.5
13.5
6.6
8.5

7.2
12.1
10.9
8.9

10.9
8.8
12.1

32.1
8.6

7.0
5.5
5.7
5.1,
5.6

7.8
6.1
6.0
6.0

8.1,
6.8
6.7
7.0
6.3

8.6
8.8
8.6

6.7
7.5
lik
8.0
6.8

5.1
6.5
6.5
6.6
6.0

6.0
6.7
5.8
5.5

5.9
5.8

8.*5
7.2
7.3

9*. 8
10.9

5.9
5.1,
6.3
5.2
6.5

7.3
8.9
9.0
8.9

8.1

6.5
8.2
8.9
7.1,
9.3

5.8
6.7
7.8

5.1,
lt.7
5.6
5.2
5.7

7.8
6.0
7.5
10.5
6.7

9.5
8.8
9.8
10.3
9.8

10.5
9.1
9.lt
8.3
9.6

6.1,

8.6

9.6
9.1t
9.6

llt.9
9.1t
10.1
9.9
10.1,

Wcnen'sand children's gloves
Corsets and brassieres
Women's and children's hosiery
Underwear, s l i p s , and negligees
Silk md e i s l i n underwear, s l i p s , aid nightgown*
negligees, robes, aid lawging apparel
r (including i n f a n t s ' furniture)

WOMB'S .A*D MISSES' RKADT-TO-WEAR AFPAHEL
Women's and misses' eoata and s u i t s

7.5
7.0
9.8
5.6
6.1
lt.9

" juniors' and girls' wear
Juniors' coats, s u i t s , aid dresses
Women's and misses' dresses
Inexpensive dresses

6.6

Blmses, s k i r t s , 'aid sportswear
Aprons, bousedres'ses, aid uniforms

7.2
5.!t
6.6

•SD'SAKD SOTS' *EAH

9^0
8.5
8.0
8.7
6.3
7.3
6.5

w'o

8.5

8.7

8.2

9.6

5.7
5.0
7.3 luO
7.5 6.3
8.7 . 6 . 9
5.6

8.8
9.1,
8.1,
9.8
7.3
8.9
1..5

11.5

9.3

epholstery, and awnings

8.3
6.6
6.3
7.9

7.2

7.1,

8.5

»;7
8.7
9.1

7.U
7-6
7.2
7.8
7.1,
9.1,

7.0
7.3
7.2
7.2
7.5
9.1,

6.1,
6.3

7.9
6.9
6.9
7.5
7.5

8.5
7.0
6.8
6.6

5.1t
6.9
6.2
6.9

5.5
7.1
6.5
7.L

5.9
5.1
U.7
6.7

6.6

Gift shop
Hadioe, phonographs, television, records,
Radios, phonographs, aid television
Records, sheet ausic, and instruments
•QSCELLWEODS MERCHANDISE DEPARTS NTS

5.1

5.6

6.1,

lt.9
7.2

3.5
2.7
5.0
5.3
6.8

lt.7
3.7
6.6
5.8

Teys, games, sporting goods, and cameras

lul
lt.9
5.1,
1».5
6.2
6.8
5.7
6.9
8.7
3.7

9.0
7.1
5.0
7.8
6.8

8:0
8.6

9.5
8.*8

5.0

Fbrniture and bedding
Mattresses, springs, andstudio bedse
Upholstered and other f u r n i t u r e
- Domestic f l o o r 'coverings
Bugs md carpets

5.5

8.3
11.5
2.3

5.6
',.8
lira's and boys' shoes a

I

8.1,

h.8

8. tl H IS
15:
tl %
1P1: isI:?KSB11:B?:i
6.3
7.1
7.3

^ 2 &3 III

I

6.6
5.5

7.8

11.7

Blouses, s k i r t s , and sportswear
Oirls' wear
I n f a n t a ' wear (including i n f a i t s ' fluniture)
KES'S AND BOTS' WEAR

6.0

6.5
7.lt
6.8

6.1,
7.0
6.7
5.3
U.3
5.3

6.5
6.3
6.8

8.8
8.1
9.6
9.8
6.1
8.7

5.6

3.5
1.2
1.7
0.6

16.2

2.8
1.3
3.2
0.6
2.6

11.3
13.2

' 5.8

7.0

5.5
lt.9
8.2

7.1t
5.9
8.9
7.9

8.7
9.1,
9.5
6.0

5.8
9.7
8.8
10.6

13.6

7.6
7.3
8.1
8.9
6.9
13.2

9.5
9.6
9.5
15.2
12.2

10.8

100.0

7.5
7.8
7. It
6.1,
6.6
7.9

7.1,
8.3
7.2
5.5
5.7
7.2

9.6
7.8
7.6
9.1,
8.9

7.8
6.0
7.0

6.8
5.8
6.2

6.1,
5.7
lt.8
5.1,
7.1

6.0

5.8

5.9

7.6

12.7

26.3

" 5.2
3.6
8.2

6.3
5.0
9.3

5.lt
lu5
7.1t
8.It
lt.8

lt.6
3.7
6.5
8.3
5. It

5.0
lt.3
6.5
6.2
6.0

7.1
7.0
7.5
6.3
8.6

20I3
10.5
8.1,
9.1,

36.7
lt2.1
25.0
20.7
2lt.l

8.6
8.1,
8.1,
8.8
9.5

11.7

5.0

9.7
9.1,
9.6

7.6
7.9
7.lt

8.*7
7.9

10.0

6.0
5,2
5.5
9.9

6.5
6.5
6.9
9.0
6.9

8.1,
8.1
7.5
8.9
8.5

10.5
8.1,
9.2
8.6

5.3
5.9
5.7
5.1,

6.1,
6.7
6.9
6.2

6.7
9.1t
9.9
5.5

8.7
11.3
12.3
8.5

lull
5.2

8.5
6.9
9.6
8.9
9.8

e.it
13.8
6.7
9.6
10.9
11.3

7.6

9.5

0.1

10.3
16.0
18.3
7.6
U,.2

2.5
0.6
l.lt
1.8
3.5

12.5
10.9
12.1,
11.3

25.6
16.8
15.6
2I1.2

0.1,
1.7
l.lt
0.3

5.0

6.9

7.2

9.1,

5.8

6.5

6.6
8.3
5.1,
8.0

6.3
9.5

10.3
9.9
10.9
5l9 6.0

6.3
6.1
6.5
It.6

5.8
5.9
5.6
9-.lt

6.7
9.lt

10.*6

6.8

7.2

8.1

8.2

9.1,

5.9

6.7

8. It

10.7

6.2

5.9

10.lt

18.7

MU

0.6
0.1t

100.0

100.0

2.1t
0.8

17^2
:

6.6

1.3
0.7
0.5
0.7

12.'lt

0.5
100.0

8.8

8.5

12.6

7.2^

7.2

7.6

10.lt

ll.lt

7.9

9.5

6.6

6.7

8.7

5.5
2.5
1.7

15.7
8.5
10.2
Ut.l
15.8
15.6

10.7
10.9

5.3
6.1
lt.7
lu 2

100.0

100.0

10.9
6.9

5.3

5.2
1.5
3.7

100.0

13.lt

5.6
6.8
lt.9
lul,

7.3

19.8

10.8

8.6

6.8
6.7
6.3
7.7
9.5
7.9

100.0

8.2
6.2
8.9
8.7
8.5
6.7

9.6
7.0
2.5
7.9

9.8
tu's
1.8
0.5

8.9
7.8
9.5
10.7
10.7
9.1

9.5

9.0
6.1,
12.2 12.3
8.5 9.7
6.5 6.5
6.3 6.2

lu2
3*8
l.lt
0.8

Ui.5
27.1,
19.6
18.1,

5.8
9.6

17.lt
3.5
2.5
1.0
3.5
1.7
1.8

16.3

5.5
5.7
li.l
5.9

8.5
13.3
7.U
6.5
9.1
7.6

23.2
20.9
23.9
26.9

100.0

7.7

6.2

0.3
1.2
0.8
1.6

7.?
7.5
8.I1
6.5
9.1t
8.6

8.1,

a»S A» KSSES' HEIDI-TO-WEAR

10.5
9.6
8.2

10*0

100.0
100.0
100 0

Botes—Based on reports from about 350 of the larger department 1 t o n s located in various c i t i e s throughout the country. In 1952, sales by these stores accounted f o r almoet 50 par cant of
estimated t o t a l department store s a l e s . However, not a L stores reported data f o r a l l of the departments shown; consequently, the sample f o r the individual department i s not »o
comprehensive as. t h a t f o r the t o t a l .




Board of Governor* of the Federal Beelire System
Division of R e s e a r c h e d S t a t i s t i c * .

• I-" I1

Percantagf of month' 8 sales made i n each department 2/

OaUIDTOTAL- BIMH» 3TCB1

82.9

r i r s s i ,
1 m

ACCESSORIES (TOTAL)

21.6

t s a i l appllancaa)

3.6




8U.lt

83.8

81..5

• - »7
departmenta j /
100.0

86.3

8.8

7.6

7.7

8.3

8.0

8.1

7.6

7.9

.0.9
0.3

0.8
0.2

0.1.
0.8
0.3

0.6
1.0
0.3

0.7
0.9
0.3

0.6
0.8
0.2

d.6
6.8
00)2
^

0.5
0.9
0.3

0.9
0.3

l.P
0.1,

1.5
0.5

17.1,

18.7

19.8

16.7

18.8

17.7

17.5

19.8

22.9

19.7

Ji.8

18.2

L6

>7

33.0

32.7

18.0 16.5

16.3

21.0 20.3 - 22.7

oil

oil

%

%

L.7

5.2

5.5

13.7 llk3

21.8

13.1,

13.1

1.0

0.9

1.1

1.0 1.0

1.2

1.2

8.0

7.3

6.9

6.8

6.1

6.5

7.7

1.9

1.9

.7.2

20.7

19.8

3.7

13.6

17.1,

Uu9

19.8

%

h.1

1.8

20.7

luk

oil

4.5

1U,

rMs1

ffl.,2

5.0

oil

upbolsteiy, and arolngi

*3.k

100.0 100.0 100.0

§
11 g ;; 8 sig B
ill Sill 8 ii
I!! I 1!
§1 a SI I I 6'8 8 8.
-3 :
li! § si°d
%
8 82:5Bli
ii
1' %
1ii1: I 1
11II
it <:i
li il 1:1I I I
a i:i
- tl fcj
11II 3::. 5: 8 %
I I I Ii 81! II I II II s I II
gall
I iIf
i:i.
VI.
11 u % %I I I 1 I
I I 8 8 88 8 8 * 8.8 8'8'
5:1 -H i:i 11: fcltiS
II: S II
15.7

r,rr»"

83.8 82.9

100.0

5.5

8.3

BSSi"

I Oct. I HOT. | Dec.

100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

12.7

11.7

13.1'

i-i iJ,
.
a
I-I
I I ! si
n i l 181 8 8 %% %: ii
X.

1.1

0._8

1.2.

0.8

0.9

1.0

1.1

1.1 1.1

1.0

1.0

o.8

i.6

3.0

3.1

2.8

2.7

2.5

2.8

3.2

2.7

o.l,

0.5

o.U

0.5

0.1,

0.5

0.6

0.3

1.3

l.ll . 1.2

1.2

DKMsmrar store saizs, ar departmus

J Jan.

h1-I-"1*"Ml

* = • | JBly

lBh

19U

155

| Oct.

| 1952

21.5

219

Ml

1950
215

1 s ! 1 I 1«2 1 I 1 1 I $I I I
1 1 I I 11 I 1 I I g I 1 I I
3 1I I I 1 I t I 11I I I
1 I I 1 I 3 1 11 11I I I I
18 1I I 1 I 1I I I I I 1 i
I I 1 I I I 1 1!3 I 1 I 1E I 1 I
St S S 1 I E I 1 I 1 I 1i
1I 13 I I 1 1 1 I 1 1 I 1 I
I i 1 s | 11 1 1 I 1 1 I I
3
i198 1 I 1 1 1 1 I I 1 1 I
% I 1 1 & 1 g I i 11 1 1 1
196

SlUm, Vilveta, and synthetics
Woolen yard goods
Cotton ymid goods (IncTurfing lining*)
Household textiles

i*

156

Toilet articles end drag

158

195

159

2Ul

U92

150

160

23k

187

261

392

228

101

2li5

1*9

217

3

Silk end muslin unlereear, s l i p s , and nightgowns
•egllgeee, robes, and lounging apparel
• Infanta 1 w a r (including l n f m t s 1 furniture)

#9

i

221

%

ISO

s and boys' shoes and slippers

. £

201

23!

%

China anl glassmye
Major household appll
Houeeaaiea (lnclwHng small appliances)

212

188

226 ,

232

m

3 s •S I I t E 1 a .1 1 1 i B
1 I 2 I 1I i 1 1 I I 1 I I 1
2)0i
219.
171

1

Tegs, games, sporting goods.

156

357

162

15b

3U6

162

175

202

X'S UP) KISSES' HE«3T-TO-«E*E
*»S «BD 30TS' WEAR

221

215
187

The 19U1 avmrage of monthly sales f o r each department i s used as a base in commuting the sales ltt<
• i reports from about 350 of the larger depart:lent stores located in various c i t i e s throi
,
estimated t o t a l department store sales. Howrver, not a l l stores reported data for a l l
'
departments i s not so comprehensive as that for the tota]L For description of




In 1952, sales by these stores accounted for almost 50
J ham; consequenttly, the sample for the Individual
19&6 Federal Reserve
f the Wdrnral Reserve System
Division of Research^and s t a t i s t i c s

J Jan. [ Feb. | Mar. ^ Apr. | Key [ June [ July j Aug. [sept. | Oct. | HOT. [ Dee. [ 1952 [ 1951
m a STORE TOTAL

IE I? II
695

PIECE GOODS AND HOOSEBOU) TEXTILES
SilksTvelvets, and synthetics
Woolen yard goods

707

661,
771

Household textiles
Linens and towels
Domestics—muslins, sheetings
Blankets, comforters, and spreads '
SHALL WARES
Laces, triaelngs, embroideries, and ribbons

«
*

Toilet articles and drug sundries
Silverware and jewelry

WOMEN'S AND MISSES• APPAREL AND ACCESSORIES (TOTAL)
TOKEN'S AND MISSES' RSADT-T0-9EAR ACCESSORIES
Neckwear and scarfs
Handkerchiefs

Infants' wear (including infants' furniture)
Handbags and small leather goods
Women's and children's shoes

6W,

687

528

551
902

Women's and misses' dresses
Blouses, skirts, and sportswear
A[Tons, housedresses, and uniforms

I

- 8

810

U5'j
391
561
555
367

376
600
380
398

860
928
793
702

WOMEN'S AND MISSES' READT-TO-MEAR
IBM'S AND BOYS' WEAR
HOIBFORMISHINQS

175

603

579

553

. 682

r

S

: &

:s

1,37
558
U.2

317
508
bolt
662

351

908
627

972
698
798
1,020

810
931
836
698

90S
91,3
896
758




387

835

856
766
758
991.

930
950
871
811

885
892
778

939

SI

'730
780
535
832

712
611
513
592

691
657
toi
683

8

770
179

1.96
115
132

8°

z

J£

811

1 065
731
858
519
B85

71.0.
935
70U

g:

79I
1,006 1,096

%

521,

571
633
1.99
825

51.0
670
502
900

159
61.9
1.61
886

389
721.
393
592

360
71.8
112
-598

951.

975

287

g

291,
5!>9

'8

708

768

815
615
689

915
616
779
. 91.3

I

859

876
862
867
71.0

862
893
811

,281 ]
1,206 1,261
619 *698
615
630
,063
966 l.Oti
975

'615

565

I
£i

too

S?S

k56
116

to

692

685

i.31
W6

|ti

321.
573
103
388
188 • 1.33

633
383
>79

891

813

936
715 *780
81.6
773
972 1,06k

719
BOh
676.
775 .
911,
86b

825

898

857
817
762

967
1,161.
915
8
811
755

769
,916
810

*700 i i n s
1,052. 1,253

,060
718
998

s

699

592

826

681, 652
776 71.9
902 . 852

730

816 1,117 1,1.82 1,336
1,038 1,508 1,1.76
950 1,351. 1,816 ]i,i7S
783 1,023 1,031.
793

106.

152

1,81 : 1,79

1,70

1.08

530

317

353

381

358

311

5ti

908 1,120
802 1,051.
958 1,06?
851.
907

122

8I16
715
917
803157

387
681

, 572
582

1

i,E

515
380
1.73

790
835
369

•a

862

1,17

717
787

853

536
5»

tea

s
ss

1,015
895
952
3
92k
956
673
1,089 1,056 . 929

816
829
815
789 -. 801
689 . 696

1

310 -339

s
515

237
563
301
535

1W6
657

71.8

519

305
563
377
393

761

6SU-

a

171
533
til
676

6U,

jst

1,131.

359
171.
31.7
628

682
689
91.2

$

678
927

ISO
21.9
120
305
568

901

956

563

606

h2$

681.

31.8

a

as

721
765

596

y The stocks Index i s dsrlved by applying to the sales Index f a r sach month tlx corresponding stock-sales ratio.
departments i s not so cceprehensiie as that f o r the

8

•#

189
380
631

763

567

735

795
637
218

s %

U58
1,113 1,079

650
ite:—Based on re;

• 8

• s

402

Toys, games, sporting goods, and cameras

BASEMBIT STtRE TOTAL

.'i78

1,111 1,177 1,215 1,21,8
826
789
9 8 7 J L.02& 1,123 l.fiO

MBCKLLJWBOOS KRCHANDISB DEPARTMENTS
Sporting goods and cameras '

>188
7 ti

159

905

China and glassware
Major household appliances
Housewares (lncluilng small appliances)

667
637
578
130
591 . 63k

S

750

,

161
635

3

1U9
w
51,3
135
698

87k
616
631
89t

meronresHnRS

635
1,91
61,3

315

KEN'S AND BOrS' WEAR
clothing
furnishings and hate
wear
and boys' shoes and slippers

683
71.9
8ti
528
872

627

771

.661,
665
631
681

632

652 .

787
832
577

551
....
650

670
788

669
1x76

656
*688
606
637

928
687

622

599

81.0
825
839
831

989
671

66?

557

686
715
660
663

893 1,120
626
632

657
755
82b . 771
516
551
851
788

559

727

759

667
572
781
612

689

571

, 767

753

715

853
562
893

531

697
603

719

881,
562
919

193

772

729

591
531
623

1950

692

705

631.
661.
591
638

720
61,7
US7
651

125

Women's and misses' coats and suits
JUnlors' red g i r l s ' wear
Juniors' coats, suits, and dresses

Furniture and bedding
Domestic floor coverings
Draperies, curtains, upholstery and awnings
Lamps and shades

689
61?

613

637

673 6*>
6\6,- 628

m

798

6la

615

632
557
till
602

775

636

as

630

r

v o t e r s AND KISSES' HEADT-HMBAR APPAREL

Man's
Urn's
Bojrs'
»n's

672

,

6U2

•g- E

Women's and children's hosiery
Underwear, s l i p s , and negligees
Knit underwear
Silk and muslin underwear, slips, and nightgowns
Negligees, robes, and lounging apparel

--

61,9

613
607

1.36
' I5li

Women's and children's gloves
Corsets and brassieres

819

755
539
828
638
581

Art needlework
Books and stationery

751i

667

717

506

51.9
622

611

Thle, in e f f e c t , bases tne stocK 1max on 191U. average

various cities throughout the count ly. In 1952, stocks a t these stores accounted for almost $0
shorn] consequently, the sample f o r ttm_lndlvidual
However, not a l l stoi
reported data f o r a l l of the departments
'
* a l . For description of indexes see page 856 of the August 19!i6 Federal Reserve Bulletin.
Board of Governors of the Federal Reserve System
Division of Research and Statistics

539