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FEDERAL RESERVE BANK OF PHILADELPHIA




The Broiler Imbroglio
The Search for Work

BUSINESS REVIEW

is produced in the Department of Research. Evan B. Alderfer was primarily
responsible for the article, "The Broiler Imbroglio" and Bertram W. Zumeta for "The Search for Work." The
authors will be glad to receive comments on their articles.
Requests for additional copies should be addressed to Bank and Public Relations, Federal Reserve Bank of
Philadelphia, Philadelphia I, Pennsylvania.




THE
BROILER IMBROGLIO
Harassed heads of states, already overburdened

products

with troublesome

France,

domestic and international

from

Common

West Germany,
and

Market countries—
Italy,

Belgium,

Luxembourg.

the

tensions, are now confronted with another diffi­

Netherlands,

Contemplated

culty from a most unexpected source— the hen

targets for retaliatory tariffs include wine and

house. Who would have thought the chicken

brandy, trucks and buses, photographic goods,

capable of creating an international furor, but

electric shavers,

it has!

cheese, and steel flat wire.

bulbs and

roots, Roquefort

The chicken fluttered up on the international

The broiler imbroglio is of special interest and

conference table as the result of a prohibitory

concern to people in the southern Delaware sec­

tariff imposed on American poultry in mid-1962

tion of the Philadelphia Federal Reserve District.

by the European Economic Community. The

That is where the domestic broiler industry had

E.E.C., comomnly called the Common Market,

its origin (see “ The Broiler Peninsula,” Business

raised the tariff on our broilers from less than
5 cents a pound to about 14 cents because

sula continues to be one of the country’s leading

German housewives were buying our broilers in

producing areas. Now, a word or two about the

ever-increasing

chicken before revisiting the Broiler Peninsula.

quantities.

Common

Market

Review, August, 1950), and the Delmarva Penin­

countries were buying two-thirds of our exports
of frozen chickens which had risen from 24

A w onderful bird, the chicken!

million pounds in 1958 to 173 million pounds

The chicken is a gallinaceous creature whose

last year.

young run about and start scratching for food

The higher tariff wall around the Common

soon after hatching. Of the world’s more than

Market countries achieved its purpose. West

8,500 species of birds, none is so prolific, so

Germans, who had been our best Common Mar­

productive, and so important to our agricultural

ket customers, are now buying more chicken

economy as the chicken. Turkeys have their day

meat from the Netherlands (an E.E.C. member),

in late November, but chickens lay and die for

and the American poultry industry has lost an

us daily.

estimated annual market of $46 million.

The farm value of poultry products in 1962

A special mission to the Common Market,

came to $3.3 billion. Of that total, the chicken

seeking modification of the heavy tariff, recently

contributed $1.8 billion in the form of eggs, and

returned empty-handed. Now domestic pressure

another billion in the form of meat. Readers

is rapidly building up for the imposition of re­

interested in the egg are referred for light read­

taliatory tariffs on United States imports of

ing to Betty Smith’s “ The Egg and I” and for




3

business review

heavy reading to “ The Avian Egg,” by Alexis

THE BROILER COUNTRY

Romanoff, who made a lifetime study of the egg
and is the world’s outstanding authority.

THE BROILER PEN IN SU LA
The Broiler Peninsula is that small, jagged body
of land which almost got separated from con­
tinental United States by the Chesapeake Bay on
the west and Delaware Bay and the Atlantic
Ocean on the east. The Peninsula includes almost
all of rural Delaware, the eastern shore of Mary­
land, and two counties of Virginia. The inclusion
of parts of these three states gave it the name
“ The Delmarva Peninsula” and, inasmuch as
broilers are its leading industry, it may well be
called “ The Broiler Peninsula.”
Broilerland embraces the shaded area of the
Peninsula as shown in the map. The heart of the
area, with the densest chicken population, is
Sussex

County

in

Delaware,

and

Somerset,

Wicomico, and Worcester Counties in Maryland.
The Delmarva Peninsula looks like a broilerland. It has chicken houses by the hundreds, and
thousands of acres in corn and soybeans to feed
the chickens. The region has numerous hatch­
eries, a score of poultry-feed manufacturing es­
tablishments and over a dozen processing plants
where the grown-up broilers are slaughtered and
prepared

for

market.

Fleets

of trucks

haul

chicken feed to the growers and still other fleets

everywhere— in bank lobbies, stores, restaurants,

of trucks equipped with refrigeration haul the

and over the telephone wires. In 1962, the

ready-to-cook broilers to the markets. Banks in

Delmarva Peninsula produced over 200 million

the area do a lot of broiler financing, and the

broilers, which

Universities of Delaware and of Maryland do a

revenue.

brought in $130 million of

lot of broiler research.
In Selbyville, Delaware, there is a Poultry

A m odern bro iler apartm ent

Exchange. A regional Trade Association— Del­

The millions of broilers grown in Delmarva do

marva Poultry Industry, Inc., with headquarters

not overrun the countryside; there is no flutter

near Georgetown— sponsors an annual $100-a-

of cackling chickens seeking refuge from the

plate poultry boosters’ banquet; and, as you

motor vehicles speeding down Delmarva high­

4




business review

ways. Broilers live in houses, nice houses, the

eats the equivalent of its own weight in the

most modern of which are really one-floor apart­

course of one day. Corn makes up 60 per cent of

ments and cost more than some of the homes

the broiler diet, soybean meal 18 per cent, and

occupied by the farmer-grower.

smaller percentages of fish-meal, and other feed

A modern broiler apartment accommodating

ingredients.

20,000 chickens is of cinder-block construction

In 1927, when the Delmarva Peninsula was in

and the 400-foot length is wire-screened into 20

its broiler infancy, 16 weeks and 12 pounds of

apartments. The roof is galvanized corrugated

feed were needed to produce a 2*4 pound

metal, with Fiberglas insulation between it and

chicken. In 1957, it took only nine weeks and

the plastic-coated ceiling. A wealth of window

eight pounds of feed to raise a 3 ^

space affords cross-ventilation assisted by electric

broiler. Currently, Delmarva growers are un­

fans in summertime when needed, and individual

happy if they fail to produce a bird of about

stoves provide warmth in winter. Diminutive

four pounds in nine weeks.

pound

troughs in each apartment unit automatically de­

As soon as one flock is mature, the chickens

liver food and water, respectively, in cafeteria

are caught and cooped for shipment to the

style. The floor is covered with fine wood chips.

processing plant. Then the grower cleans out his

The residents of the apartment we visited did

broiler house, covers the floor with clean litter,

not seem to resent our intrusion. Some were eat­

and starts another flock of newly hatched chicks.

ing and drinking, others snoozing, and still

Most growers produce four flocks a year and

others were engaged in conversation. One thing

some five.

they all had in common, the same birthday—
they were all six days old.

A D elm arva fe ed mill

The customary business arrangement in Del-

The modern Delmarva feed mill is a half-million-

marva is one in which the feed company supplies

dollar rural skyscraper attended by a row of tall

the food, fuel, litter, medicine, chicks, insurance,

silos for grain storage. On top of the mill and

and supervision; the grower furnishes the
houses, equipment, and the labor. Supervision

towering above the silos is a device resembling a

means that the feed company has a staff of

shaped center, metal ducts radiate to the various

specialists who make periodic visits to the broiler

bins storing different kinds of grain for proces­

houses to check up on the progress and health

sing 30 tons of chicken feed an hour.

of the flocks and to see that they are taken care
of in the best manner.
A broiler house is really a “ chicken meat

Maypole, called a turnhead. From its doughnut­

The inside of a mill is a bewilderment of co­
ordinated machinery where only an occasional
worker is seen. Almost everything is automatic.

It is a place where newly hatched

A formula capsule, predetermined by the chief

chicks are transformed into the maximum pound­

operator, is plugged into the central control

age of edible meat in the shortest possible time

board where a multiplicity of illuminated buttons

by feeding them a highly nutritive, scientifically

flashing in various colors reveal a continuous

balanced diet. The chicken, of course, is a bird;

display of precisely what is taking place at every

factory.”

and birds have a voracious appetite and a high­

major point of production throughout the mill.

speed metabolism. Among some species, a bird

The least-used button on the elaborate panel­




5

business review

board is the “ panic button” with which the
operator can stop everything should the gauges

BROILER PRODUCTION
MILLIONS

reveal a deviation from the capsule formula as
much as l/10 th of 1 per cent. Absolute adher­
ence to formula is a must in a mill that feeds
annually 6 million customers from newly hatched
chickhood to marketable broilerhood.

A D elm arva p rocessing plant
The processing plant is the last stage in the
“ manufacture” of a broiler. It is a continuous,
straight line, dissassembly process. Let’s just
gloss over the details with the general observa­
tion that nicely dressed, Federal inspected broil­
ers emerge from the end of the line whereupon
they are quickly packed into refrigerated com­
partments of high-speed, motor carriers for rapid
transit to the market.
Within the limits imposed by Nature, every­
thing goes fast. It takes 21 days to hatch the
eggs, and nine weeks to grow the broilers. Dress­
ing is a matter of minutes, and the trip to
market is a matter of hours— usually three or
four and seldom over eight, depending upon how
far they go.

AVERAGE COST OF PRODUCTION,
SUMMER FLOCKS, 1961*
Item

C e n ts p e r pound

Feed ........................................ .................... 11.04
3.09
C h ic k s ..................................... ....................
H e a lth and sa nita tion . . . ............................. 66
Fuel .......................................... ............................. 46
L itte r ....................................................................... 27
Insurance .............................. ............................. 04
Se llin g ..................................... ............................... 01
O th e r ..................................... ............................. 04
To ta l (less co n tract) . . . .................... 15.61
1.66
Paid to g r o w e r .................... ......................
Total co st ........................... ....................

17.27

* Delmarva's Position in the Broiler Industry la report compiled by the Staff
College of Agriculture, University of Delaware and the University of
Maryland).

6



Source: United States D epartm ent of A g ric u ltu re .

Much of the selling of ready-to-cook poultry
is done over the telephone to chain stores, super­
markets, and other retailers. At the Poultry Ex­
change at Selbyville, open daily from Mondays
through Thursdays, about a half-million live
broilers change hands daily.

Sharp pencils in b ro ile rla n d
Broiler people, like bankers, deal in decimals.
There is nothing fancy about the office of a
broiler grower, but his pencil points are sharp.
Just take a look at the broiler breakdown pre­
vailing the summer of 1961, according to a cost

business review

COMMERCIAL BROILERS— 1962
Value of production in leading areas.

study of several hundred flocks involving several
million birds. Note that the grower received only

million birds, and before 1935 production shot
up to 10 million. Subsequent growth is shown in

1% cents a pound for his labor and the depre­

the chart.

ciation on his broiler house and its equipment.

Look what Delmarva started! Just as Mrs.
Steele’s neighbors were quick to follow her ex­

The grow th of D elm arva

ample, other states were quick to follow the

Delmarva is said to have started in the broiler

example of Delmarva.

business in 1923 when Mrs. Wilbur Steele began
with a brood of 500 chicks in the usual manner

The interstate b ro ile r race

in connection with her laying flock. When the

By 1962, most of the states were in the broiler

birds reached an average weight of 2 pounds she

race and over half of them produced in excess of

sold over half of them at 62 cents a pound, live

10 million birds each. The leaders in the stam­

weight, to a local buyer. The following year she

pede are shown in the chart and the accompany­

raised a flock of a thousand and sold them at

ing broiler map of the United States. As you can

57 cents a pound. Others were quick to follow

see, other states are giving Delmarva a terrific

her example in this lucrative business. Within a

battle. Georgia led the pack with 354 million,

few years, Delmarva production jumped to a

and in hot pursuit were Arkansas, Alabama, and




7

business review

North Carolina— all three in the 200 million
class. In the early days, of course, Delmarva

GROWTH IN PER CAPITA MEAT CONSUMPTION
INDEX 1 9 4 6 -4 8 = 1 0 0

was the leader, and although the region has con­
tinued to grow, her percentage of the total has
declined because of the interstate stampede.

The b ro iler e xp losion
Annual broiler production of the United States
is now over 2 billion birds. That is almost seven
times the production at the beginning of the
postwar period. This does not tell the full growth
story because broilers have gained in weight
in recent years.
The phenomenal growth in broiler production
is naturally reflected in the rising consumption
of chicken meat. The growing importance of

* 1946 not strictly co m p ara b le .
Source: U nited States D epartm ent of A g ric u ltu re .

chicken in the American diet is shown in the

PER CAPITA MEAT CONSUMPTION
POUNDS

charts portraying recent annual trends in per
capita consumption. Beef holds undisputed first
place— close to 90 pounds. Pork (surpassed by
beef a decade ago) seems to have a hard time
holding its position, but is still well ahead of
chicken. Chicken, however, has shown the fastest
rate of growth, as indicated in the second chart,
where the three meats are anchored on a 19461948 base index. Chicken shows the lustiest rate
of growth with an increase of 60 per cent over
the period. Improvement in the quality of the
chicken, no doubt, plays a part in its growing
acceptance; but most of the increase is attribut­
able to its long-run decline in price. The price
of broilers declined from a postwar high of
better than 35 cents a pound live weight, to
15 cents last year, as shown in the chart.

Broiler com petition
Any standard textbook in economics points out
that competition is a relative term, that it varies
from complete monopoly, which is rare, to the
other extreme called pure or perfect competition

8




business review

which is also rare. Between these two extremes

gredient newly discovered by a copywriter. The

are various gradations of so-called imperfect

growers

get

no

Government

price

support,

competition. The essence of pure or perfect com­

though their chickens eat price-supported grain.

petition is a market in which there are thousands

When broilers go to market, quality for quality,

of buyers and thousands of sellers, no one of

they fight it out on the price line. The chicken

whom is large enough to exercise any control

stands on his own two little feet.

over the price of an identical product. One of

The chart “ Postwar Trends in the Broiler

these textbooks points out that “ perfect” com­

Industry,” showing the ascending line of pro­

petition no longer exists except in a few lines of

duction and the descending line of price, bears

agriculture. We submit that the domestic broiler

eloquent testimony to the severity of competition.

industry is one of the best if not the best

In the six years from 1955 to 1961, the number

example.

of broilers produced in the United States in­

The broiler-growing industry is one in which

creased from 1.1 billion to 2.1 billion, and the

there are thousands of producers and many,

gross income of producers rose only 17 per cent.

many buyers. If there is any one producer large

The comparatively small increase in gross in­

enough to exert an overt influence on the market,

come in contrast with an almost doubling in

we have not heard of him. It cannot be claimed

number of birds produced reflects the vigor of

that all chickens, even after Federal inspection,

price competition.

are identical; but that is about the only criterion

Prices fluctuate from day to day, and broiler

of perfect competition that the broiler business

talk is always in decimals. When we visited a

fails to meet.
There are no chickens on the floor of the New

broiler grower in mid-July and asked the going

York Stock Exchange, there is no “ General

cents.” The cent is still a respectable coin in

price, the answer was “ 15.98,” — not “ about 16

Broiler Corporation” and there is no silly sing­

broilerland and small fractions thereof separate

song advertising to the effect that so-and-so’s

the successful growers from the candidates for
Dun & Bradstreet’s “ Business Failures.”

broilers are fortified by a Madison Avenue in-

POSTWAR TRENDS IN THE BROILER INDUSTRY
BILLIONS OF POUNDS




CENTS PER POUND

Periodically, the broiler industry is plagued
with overproduction. A good market and rising
prices stimulate an expansion in chicks placed
for broiler hatchery supply flocks. As the grow­
ing multitude of chicks mature to marketable
weight, prices sag, profits shrink or turn to
losses, marginal producers fail and go out of
business. With the ensuing cutback of chick
placements, broiler prices strengthen, and the
cycle repeats.

D elm arva vs. the Southeast
Delmarva has been encountering and continues
to encounter beak-and-claw competition from the

9

business review

Southeast. When Delmarva people speak of the

granary. Railway rate structures favor the South­

Southeast,

Arkansas,

east. Broiler growers in that region enjoy still

they

mean

Alabama,

Georgia, and North Carolina. Each of these

further savings in transportation costs afforded

states, except North Carolina, is now producing

by barge and motor-truck transport. In 1960-

more broilers than Delmarva but the Peninsula

1961, the freight rate on corn shipped from

people are fighting the competition with Penin­

Chicago to Salisbury, Maryland, was $11.80 a

sular weapons, as we shall see a few paragraphs

ton (all rail) in contrast with $10.80 to Durham,

hence.
The Southeast has a number of advantages

North Carolina (in part by barge), $7 to Gaines­

over Delmarva. To begin with, the Southeast got

Gunthersville, Alabama (all barge). Such were

started later and profited by the mistakes of the

the handicaps under which Delmarva broiler

ville, Georgia (in part by barge), and $3.73 to

pioneers. The new broiler-growing areas have

growers imported over a million bushels of

newer broiler houses, equipment, feed mills,

corn from the West in 1961. However, the

and processing plants than Delmarva.

Southern Railroad is apparently determined to

Land is cheaper in the Southeast because there

beat the barge and motor-truck competition.

is more of it in relation to the number of people

The Southern is replacing its old 50-ton cars with

who want it than in the Peninsula. The Penin­

new 100-ton lightweight aluminum hopper cars,

sula is a small area hard by the industrious and

which enables the railroad to reduce freight

populous Northeast which is already spilling

rates on grain shipments as much as 50 per cent

into the Peninsula, sending up the price of land.

on multiple-car shipments.

Lumber to build broiler houses is cheaper in

As a result of all these advantages, the South­

the Southeast which has vastly greater forest
resources than the Peninsula. Labor to saw the

east had a cost edge over Delmarva of 2)/2 cents
in mid-1961 and, remember, in the broiler busi­

timber into lumber and build the houses also

ness a 2)/2 cent advantage is 250 points.

costs less in the Southeast.

Delmarva, on the other hand, has one big ad­

The cost of labor to grow the broilers is lower

vantage over the Southeast. It is closer to the

in the Southeast because the alternative oppor­

big markets. Delmarva is strategically situated

tunities for employment in industry are not so

to serve the populous urban Northeast— Wash­

great as in Delmarva. The lower cost labor is

ington, Baltimore, Philadelphia, the great New

probably the greatest single advantage enjoyed

York Metropolitan Area, up-state New York

in the Southeast, although this is an advantage

cities, and Boston. Delmarva broilers shipped

that may diminish as the South becomes more

into these great markets arrive fresher by hours

industrialized.

than those from the Southeast. The markets

The cost of fuel is less in the Southeast. This

served

by Delmarva

and their

Southeastern

grows out of a natural geographic advantage.

competitors, respectively, are shown in the ac­

Broiler growers down South have shorter and

companying map. Curiously, Philadelphia buys

milder winters and therefore save on fuel.

more broilers from the Southeast than from

Finally, the Southeast has an advantage over

Delmarva which is only 2 % hours distant. A c­

Delmarva in the cost of shipping corn, soybean

cording to the broiler growers, the reason seems

meal, and other grains from the great Midwest

to be that too many Philadelphians are unwilling

10




business review

APPROXIMATE DISTRIBUTION OF BROILER-FRYERS: MAJOR BROILER AREAS TO MAJOR CITIES— 1961

Source: D e lm arva's Position in the Broiler Industry (a report c o m p ile d by the Staff C o lle g e of A g ric u ltu re , U niversity of Delaware and
the U niversity of M a ryla n d ).

to pay the premium prices Delmarva broilers

per pound than those of most competing areas.

command in New York and other more discrimi­

Lacking the means of underpricing their most

nating markets.

serious competitors, they produce the quality to
justify their higher prices.

How D elm arva is m eeting the com petition

Improvement in quality is obtained in a va­

The broiler people on the Peninsula are meeting

riety of ways. The industry cooperates closely

the severe competition from other areas by

with the Agricultural Experiment Stations of the

two methods:

(1)

by turning out a superior

Universities of Delaware and Maryland where all

product and (2) by reducing their costs of pro­

kinds of tests and experiments are performed to

duction.

determine the best procedures in egg selection,

To say that Delmarva puts out a superior

brooding, chicken diets, medical care and sani­

product is not a matter of local pride but a

tation, feeding schedules, broiler-house construc­

simple statement of fact, easily documented. In

tion,

the first place, Delmarva broilers are heavier

catching and handling chickens. You just can’t

than those of most competing areas; and in the

name any aspect of the business, full-cycle from

second place the records show that their broilers

egg to chicken to egg, that the Delmarva people

sell at premium prices— that is, at a higher price

haven’t explored and are continuing to explore.




light* and

atmospheric

conditions, and

11

business review

For example, they are now experimenting with

large broiler grower merges with or builds his

window-less

own dressing plant; or where the grower ac­

broiler

houses,

illuminated

with

low-wattage electric bulbs and a short-cut method

quires or builds his own feed mill. The small

of producing soybean meal.

feed dealer has gone the way of the village

The Delmarva people do not overlook any

blacksmith. Broiler houses are likewise getting

avenue for cost reduction. To reduce the freight-

larger,

rate handicaps on corn imported from the Corn

tion. Broiler growing is no longer a sideline

thus reducing unit costs

of produc­

Belt and soybeans from the Soybean Belt, the
Peninsula is growing more and more of its own

of general farming, but a full-time business of
its own.

corn and soybean requirements. Much progress
has already been made toward self-sufficiency but

The ta riff turm oil

the region finds difficulty in attaining that goal

Even though Delmarva sells very little of her

because of the limited amount of land and more

output abroad, she feels the impact of the col­

profitable alternative uses.

lapsed E.E.C. market. With the loss of that

As the pioneer broiler area, the region nat­

market, Southeastern producers are competing

urally has some of the oldest equipment in the

more vigorously in domestic markets, which

industry, but that is rapidly changing.

affects the Peninsula.

Old

processing establishments that had originally

Common Market countries have been buying

been built as tomato canneries are being replaced

about $1^4 billion of our agricultural exports or

by brand-new plants specially designed and built

about

for chicken dressing, and others are tightening

abroad. The chicken tariff, as stated at the out­

one-tbird

of

our

farm

products sold

their operations to cut costs.

set, has caused an estimated annual loss to our

Old broiler houses are being replaced by

poultry industry of $46 million. Why all the

modern broiler apartments. New broiler-house

hubbub over chickens which constitute so small

construction in the Peninsula during the past

a percentage of trade in agricultural products

year or two has proceeded at such a rapid rate

between the United States and the Common

that it scares some of the oldtimers in the indus­

Market countries?

try who fear that the new construction is leading

The broiler imbroglio is another example of

to overcapacity. Those in the know, however,

the fact that we are living in a rapidly changing

point out that the new construction has added

world. Since the end of World War II European

only 8 or 10 per cent to capacity because most

countries have made remarkable recovery and

of the construction is new equipment replacing

in the process we gave them considerable aid.

the old.

Now that they can fend for themselves they are,

There is a marked trend toward larger-scale

once again, formidable competitors and in the

production for the purpose of cost reduction. In

creation of the Common Market the participating

the past decade, at least four of the area’s dress­

countries have further strengthened their com­

ing plants have gone out of business and a

petitive position.

steadily larger volume is being handled by fewer

The General Agreement on Tariff and Trade

and larger plants. There is also a trend toward

(GATT, for short) promised greater freedom of

integration of the type where, for example, the

international trade, mutually advantageous to

12




business review

the 53-member organizations. Negotiations for

chronic surplus. Bargainers on this side of the

further tariff reductions were scheduled for next

ocean fear that the broiler tariff increase may

year, and to that end Congress gave the Presi­

be the opening wedge of higher tariffs to come

dent greater tariff-cutting powers last year. But

on other farm products; and with a large adverse

with chicken feathers flying, negotiations at best

balance of international payments and outflow

are difficult.
The logic of free trade is unassailable. Under

of gold, retention of foreign markets is impera­
tive.

free trade, the citizens of each country are em­

Common Market countries, also burdened with

ployed in the industries where they excel in

agricultural surpluses, are eager to preserve their

productivity, and buy goods and services abroad

own markets for their own products. Although

in those countries where they get the most for

their surplus of broilers is not so great as that

their money. After some progress toward that

of some other commodities, the Common Market

goal, came the chicken tariff— and chickens are

broiler producers are utilizing American methods

allergic to logic.
American ingenuity combined avian dietetics

and expanding production rapidly in their quest
to become self-sufficient in broilers.

and mass production so successfully that our

The case of the American broiler versus the

broilers could cross the Atlantic, hop over a

E.E.C. has received so much publicity as to

5-cent tariff wall, and undersell Common Market

obscure basic problems of the industry. Even

chickens, whereupon protectionism superseded

if the tariff negotiations reach a mutually satis­

logic.

factory accord, the domestic broiler industry
will still have its troubles of periodic over­

Chickens are an agricultural commodity, and
farm products are especially sensitive to tariff

production,

bargaining because so many of them are in

profits.




falling

prices,

and

disappearing

13

THE SEARCH FOR WORK
Population shifted dramatically in the Third Federal Reserve District during the
Fifties as people m oved where the jobs are.

,

In Bucks County, Pennsylvania, there were 213
people in 1960 for every 100 who lived there in

I. The 14 counties where population decreased
between 1950 and 1960.

1950. Towns stood where there were only villages

II. A larger group of 33, which includes the

a decade earlier. Across the Delaware River,

first 14 plus 19 more which experienced net

Burlington County in New Jersey posted popula­

out-migration even though their total popu­

tion growth of 65 per cent over the decade. Kent

lations increased somewhat.
III. The remaining 27 counties, where popula­

County in Delaware checked in with a 73 per

tion increased and more people moved in

cent increase.
Growth like that lifts up a region. There is

than out; i.e., there was net in-migration.

bustle and business; tradespeople prosper; con­

Population shifts reveal how an economic re­

struction is everywhere. Growing pains go with

gion is allocating its productive energies. In the

growth, of course: scars in the earth waiting to be

Third District after 1950, population changes

covered; too many jammed roads. But there are

indicated an important movement of resources

gains to seek, possibilities to

explore,

jobs

to do.
All the places cited are in the southeastern

out of the district’s northern and western regions.
The evidence, from the U. S. Census of Popula­
tion, is developed below. It illustrates how dom­

part of the Third Federal Reserve District. The

inant a determinant of change is people’s need

district as a whole experienced no such ebul­

to work.

lience, however. In spite of the lift from the
south and east, the district’s population gain

People go w here the jobs a re

over the decade from 1950 to 1960 was only 14

When an area ceases to develop for whatever

per cent, compared with close to 19 per cent in

reason— lack of diversification, changing mar­

the United States. The northern and western

kets, decline of a dominant firm— its inability to

counties almost all lost people through migration

employ a growing population will be reflected in

— more people moved out than in. In many cases

unemployment. A sort of folklore has grown up

this movement was masked by natural increase,

about such depressed areas; it is the notion that

that is, the excess of births over deaths. But in

unemployment in them is peculiarly intractable

14 counties the total population actually de­

because people will not move out. This is cer­

creased over the decade.

tainly true in particular: people do not take

The 60 counties of the Third District fall into
three groups:

14




kindly to the abandonment of their home terri­
tory; there are numerous instances of fearsome

business review

SOUTHEASTWARD SHIFT
Population changes and migration in the Third Federal Reserve District, 1950—1960.

rsr

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P O P U LA T IO N D EC LIN E A N D O U T -M IG R A T IO N , 1 9 5 0 -1 9 6 0
O U T -M IG R A T IO N BUT N O P O P U LA T IO N D ECLIN E
IN -M IG R A T IO N A N D P O PU LA T IO N IN C R EA SE

KENT

SU SSEX

trips to work undertaken to avoid moving. It is

force— is computed for each county, and the

not true in general, however. When total popula­

rates are averaged for each of the three groups

tion movements over a decade are examined, the

of counties, the results look like this:1

areas which lost people turn out most often to be
those which had an unemployment problem; the

G ro u p of Cou n ties

N u m ber of
Cou n ties

ones which gained were usually those where jobs
were not so scarce.
The population censuses contain estimates of
labor force and unemployment for each county.
When the 1950 unemployment rate— unemploy­
ment expressed as a percentage of the labor




M edian
U nem ploym ent
Rates, 1950
( Per C e n t of
La b o r Force)

14

6.7

II. N et o u t-m igration , 1950-1960

33

5.8

III . Population increases and net
in -m igra tio n , 1950-1960

27

4.0

1. Population d ecreases, 1950-1960

1 The av era ge em ployed is the m edian, which has the effect of
reducing the influence of a typ ica l counties. A m edian of 4.0
means that h alf the counties with unem ploym ent rates other than
4.0 had higher, and h alf had lower rates.

15

business review

The counties which lost people, either in total

Often it is not the people directly affected

or through migration, started the decade with

who move out; it is younger persons not so

considerably

the

firmly established in social and employment pat­

others. This tendency, while quite clear in the

terns. This tendency is apparent in the census

averages, was not universal. There were some

data. In the 33 counties having net out-migra­

counties having high unemployment rates in

tion, average ages increased. Among the others,

1950 which nevertheless gained population, and

average ages decreased.

higher

unemployment than

there were other counties with no unemployment
problem in 1950 which subsequently lost people,
either through migration or in total.
In 13 counties which gained population despite
having unemployment rates in excess of 4 per
cent in 1950, more often than not unemployment
decreased during the subsequent decade. The
major exceptions were four southern New Jersey
counties with salt-water shorelines: Ocean, At­
lantic, Cape May, and Cumberland. Population
has grown rapidly along the South Jersey shore,
often for reasons not directly related to employ­
ment opportunities.
There were 13 other counties which lost people
through migration in spite of beginning the
decade with unemployment rates under 5 per
cent. Of these, 12 had higher unemployment
percentages in 1960 than in 1950. In sum, then,

M edian A g e of
Population

G ro u p of C ounties

1. Population decreases, 1950-1960
II. N et o u t-m igration , 1950-1960
III . Population increases and net in -m igratio n ,
1950-1960

1950

I960

31

33

30

31

31

30

W here a re the jobs?
During the decade following 1950, people, and
apparently younger people, left the areas of high
or growing unemployment in the Third District.
People moved into areas with less unemploy­
ment. The necessity for these adjustments is em­
phasized by the fact that they were not sufficient.
Despite out-migration, unemployment increased
in the less favored areas; without that safety
valve, it might have exploded.

there were 26 cases where population changes
between 1950 and 1960 did not appear to be re­

G ro u p of C ounties

actions to the relative scarcity or abundance of
jobs at the outset of the decade. In 20 of these

U nem ploym ent Rates
(Per C e n t of La b o r Force)
1950

1. Population decreases, 1950-1960

I960

6.7

8.2

instances, however, the population movements

II. N et out-m igration , 1950-1960

5.8

6.6

were associated with later changes in unemploy­

III. Population increases and net
in -m igratio n , 1950-1960

4.0

4.6

ment rates. People usually moved out of counties
with growing unemployment; they moved into
counties with decreasing unemployment.

The census comparisons disclose also that in
each group of counties average unemployment

While it is no surprise to find that population

increased between 1950 and 1960. Pressures in­

will shift to where there are employment oppor­

creased, not only in the places of greatest pres­

tunities, the extent of the adjustments which

sure, but in the more favored areas as well.

occurred in the relatively short space of a decade

Readjustment has been occurring in an environ­

is impressive. The facts indicate that people do

ment where readjustment does not appear to be

go where the jobs are.

a sufficient remedy.

16



business review

Increases in unemployment were greatest in
the counties of Group I. The unemployment data
therefore suggest that economic differentials may

G ro u p of Cou n ties

M edian Fam ily
Incom es
1950

1. Population decreases, 1950-1960

I960

$2,700

$4,600

have increased over the decade. This is borne out

II. N et o u t-m igration , 1950-1960

2,700

4,800

by census estimates of family incomes. Differ­

III . Population increases and net
in -m igratio n , 1950—1960

3,000

6,100

ences on the average were considerably larger
in 1960 than in 1950.

during the decade, economic disparities among

The Third District began the decade following

areas appear to have increased. These facts

1950 with regional concentrations of unemploy­

underline the extent of the problem that still
remains.

ment. Despite substantial population adjustments




17

FOR THE R E C O R D

•

•

•

BILLIONS $

2 YEARS
AGO

YEAR
AGO

MEMBER BANKS 3RD F.R.D.

JULY
1963

Third Federal
Reserve District

United States

Per cent change

Per cent change

Factory*

Department Storef

Employ­
ment

Payrolls

Sales

Stocks

Check
Payments

Per cent
change
July 1963
from

Per cent
change
July 1963
from

Per cent
change
July 1963
from

Per cent
change
July 1963
from

Per cent
change
July 1963
from

SU M M A RY
July 1963
from
mo.
ago

year
ago

7
mos.
1963
from
year
ago

mo.
ago

year
ago

7
mos.
1963
from
year
ago

— 6

+ 6

+ 5

July 1963
from

LOCAL
CHANGES

mo.
ago

MANUFACTURING
Electric power consumed.........
Man-hours, total*.....................
Employment, total........................
W age income*............................

-

2
1
0
1

+ 8
- 1
0
+ 2

+ 4
- 2
- 1
+ 1

CO N STRU CTIO N**......................
COAL PRO DUCTIO N...................

-3 3

+41

+ 7R

TRADE***
Department store sales...............
Department store stocks.............

+ 3
+ 4

+ 2
0

-

BANKING
(All member banks)
Deposits.......................................
loans............................................
Investments...................................
U.S. Govt, securities.................
Other.........................................
Check payments..........................

+

1
0
- 1
- 2
+ 1
+ 4t

+
+
+
+
+

8
9
4
2
19
11+

1

0

+

1

+

1

— 6

+ 10

+ 7

-3 8

+24

+ 5

0

+ 5

6
8
5
1
19
7t

0
0
- 1
- 2
+ 2
+ 7

+ 9
+ 13
+ 4
- 4
+21
+ 15

+ 7
+ 11
+ 5
- 3
+23
+ 9

+ 2t

0
0

0
+ 2

+

+
+
+
+
+

PRICES
Consumer.....................................
•Production workers only.
••Value of contracts.
***Adjusted for seasonal variation.




bit + n

0
1

t20 Cities
JPhiladelphia
R-Index revised

year
ago

mo.
ago

year
ago

mo.
ago

year
ago

mo.
ago

year
ago

mo.
ago

year
ago

0

0 +

1 + 2

1 +

1 +

1 + 3

Lancaster.............

0

0 -

i

Philadelphia.........

0

0 -

i + 2 + 6 + 4 + 4 -

2

Reading................ -

1 -

2 -

i

0 + 3 + 2 -

2 + 7 +18

Scranton.............. -

3 -

7 -

4 -

0 + 3 +

6 + 16 + 14

+

Trenton ................ -

2 + 4 -

Wilkes-Barre. . . . +

1

Wilmington.......... +
York..................... -

0

-

+ 4 + 7
+11

1 + 4 + 2 + 3 -

+ 3
8

1 +

+24

2 + 6 +17

6 + 2 + 4 + 11 + 12 + 2 2

0 + 11

+34

-

6

0 + 4 + 1 + 9 +

2 + 11 +11

1 + 6

0 + 10 -

2 + 8 + 10 + 19

1 -

2 -

5 -

7 + 3 +

1 + 2 + 2

+ 17

+ 7 + 3 + 5 +12

•Not restricted to corporate limits of cities but covers areas of one or more
counties.
tAdjusted for seasonal variation.