The full text on this page is automatically extracted from the file linked above and may contain errors and inconsistencies.
O C T O B E R 1960 The Public’s Portfolio Down on the Farm FEDERAL RESERVE BANK OF PHILADELPHIA Additional copies of this issue are available upon request to the Bank and Public Relations Department, Federal Reserve Bank of Philadelphia, Philadelphia 1, Pa. Consumers and business have stored vast amounts of wealth in financial claims — wealth which promises security and material well-being. But over the last decade and a half, substantial risk has been added to promise in . . . THE PUBLIC’S PORTFOLIO The American public is a good deal wealthier Not only has the level of financial claims today than it used to be— some have even said changed affluent. Incomes have moved up rapidly in the composition of financial claims as well. At the in the postwar period but the postwar period as economic activity has ex end of World War II consumers held relatively panded. Along with rising incomes have come large amounts of bank deposits, savings shares, rising savings in the form of deposits, stocks, and Government bonds; they now hold rela bonds, tively large amounts of stock. In 1946, businesses and other financial assets. Financial claims of consumers and business amount to held relatively large amounts of currency, de almost two and one-half times as much now as mand deposits, they did back in 1946. They have been growing they now hold at an average rate of over 7 per cent a year— and Government securities; “ receivables.” in fact, faster in recent years than national income. relatively large amounts of The kind of assets the public holds is one of the important factors determining the degree of 3 business review economic prosperity. For example, if consumers perhaps continue to fall. In addition, the I.O.U.’s are drenched in liquidity— if they hold large these businesses have given to obtain credit amounts of assets that can be quickly converted might also be put in danger. Capital spending into cash without loss, while their needs for would suffer and this would reduce consumer liquid assets are moderate— they have the ability incomes, and perhaps spending, even further. We to raise their spending to very high levels. know too well how cause and effect cumulate and Illiquidity works in reverse and tends to dis reverberate in a free enterprise system. The stimulating impact of high liquidity and courage high levels of spending. The composition of the public’s portfolio the critical effects of interdependence in finan holds still another meaning. It tells on whom cial markets are not mere fanciful theories. The the public is depending. To the extent the public effects have been demonstrated in the past— and holds bank deposits and Government securities, particularly in two years that will long be re it has placed its faith in the integrity of the membered: 1929 and 1946. financial system and the Federal Government. To the extent the public holds corporate stock, “ Only y e ste rd a y ” trade and consumer receivables, it has put its The years have something in common. In both, trust in no one but itself— that is, in the con the experts were wrong. tinued prosperity of consumers and business; Prior to the crash in 1929 most observers felt for the savings of any one member of the that the business cycle had been smoothed out; public, then, depends on the prosperity of other members of the public. prosperity. But the analysts hadn’t counted on This kind of interdependence is found through out the free enterprise system. It is, perhaps, the key feature. The quality consumers look for in the products they buy depends on businessmen who are striving for a profit. The profits busi nessmen look for depend, in large measure, on that the country could look forward to long-term FINANCIAL CLAIMS RISE W ITH INCOME A s the income of consumers and business rose in the postwar period, so did their holdings of financial claims. In recent years, financial assets have in creased even faster than income. RATIO SCALE BILLIONS OF DOLLARS RATIO SCALE BILLIONS OF DOLLARS consumers striving to raise their standards of living. The strivings of consumers and business men are the motive power and interdependence is the connecting rod. Together they drive the free enterprise system. But interdependence also tends to make the economy vulnerable to economic storms. If, for example, a severe stock market decline dis couraged consumers from spending on automo biles, refrigerators, television sets, and other goods, the earnings of businesses that sell these products would fall and the values of the stock they’ve issued would be placed in jeopardy— 4 Note: Trade credit held by noncorporate nonfinancial businesses is not included in total business assets. Source: Federal Reserve Board Flow of Funds. Department of Com merce business review the delicate balance involved in the shaky pyra and services they couldn’t get during the war. In mid of wealth and optimism that made the 1929 the economy was vulnerable. American In 1946 an liquidity and an intense desire for goods and economic decline— and then a change of senti services provided the thrust that propelled the ment broke like a hurricane on the sensitive economy upward. economy so buoyant. First interdependent mechanism. Too late it became Today, consumers and businesses possess a apparent that markets could fall as well as rise far different kind of portfolio than they had at and that risk assets entail risk. A decline was the end of World War II. On the basis of past turned into a crisis— and a crisis into a “ great experience, we can expect their new portfolio to play an important role in determining the depression.” In 1946, on the other hand, pessimism was kind of economy we have in the ’sixties. the overriding economic emotion. Government expenditures were falling and millions of The postwar setting soldiers were returning to the labor force. We Consumers and businesses came out of World were just a few short years from the depressed War II with a new-found wealth. At the end of 1930’s; and many firmly believed another de 1946 their financial assets were valued at more pression was inevitable. than $460 billion. Consumers owned most of The United States Office of War Mobilization these assets— about $370 billion. Business held and Reconversion had officially confirmed the over $90 billion. sentiment. In its “ less favorable” Almost half the claims held by consumers were currency, bank deposits, savings shares, projection, it had forecast over 6 million people unemployed by the end of 1945, over 8 million in 1946 and and Federal obligations, all highly liquid assets. 9 million in the first half of 1947. The “ more Life insurance and pension fund claims accounted favorable” projection foresaw about 7Y2 million for another 16 per cent of the consumers’ unemployed in 1946 with some improvement holdings. While not necessarily liquid, these in 1947. claims Of course things didn’t turn out that way. There was a short period of readjustment to be typically do not involve much risk. In cluding the liquid assets, consumers held about $237 billion of highly safe financial claims. sure, but no depression. The economy rocked The chief risk asset in the consumer’s port on its launching pad for a few brief moments folio in 1946 was corporate stock. It accounted and then roared off into outer space. Expansion, for about 28 per cent of their total holdings and prosperity, and boom became the descriptive was valued at a little over $100 billion. Small words of the day— and inflation became the problem. consumer’s portfolio. amounts of bonds and mortgages filled out the In 1929 the risk, and the interdependence In the business sector, high liquidity and low involved in risk assets, had been overlooked. risk were also the rules. Currency, bank de In 1946, the safety and liquidity of the public’s posits, portfolio were overlooked, as was another im accounted for almost 60 per cent of the business portant fact— the American people were starved portfolio. Trade credit represented about 30 for automobiles, radios, and all the other goods per cent, with small amounts of consumer credit and Federal Government obligations 5 business review THE CONSUMERS’ CHANGING PO RTFO LIO CORPORATE STOCK GROWS IN IMPORTANCE Between 1 9 4 6 and 1 9 5 9 the financial assets held by consumers* * more than doubled. A ll classes of assets increased in dollar amount, but corporate stock at market value increased the greatest amount in dollar and percentage terms as well. As a result, corporate stock became increasingly important in the consumers’ portfolio, and by the end of 1 95 9 it represented about 4 5 per cent of total claims. Time deposits, savings shares, and bonds also increased by a very large dollar amount, but in 1 9 5 9 they represented a somewhat smaller proportion of the consumers’ portfolio than they did in 1946. BILLIONS OF DOLLARS ALL OTHER ASSETS* CORPORATE STOCK ■ SAVINGS ^ " | N LIFE INSURANCE AND PENSION FUNDS □ FEDERAL OBLIGATIONS OTHER THAN SAVINGS BONDS □ t im e 1 d e p o s it s , SAVINGS SHARES, AND U.S. SAVINGS BONDS CURRENCY AND DEMAND DEPOSITS '53 i; '55 '57 '59 * Includes nonprofit organizations ** Includes state and local government o bligations, corporate and foreign bonds, mortgages, and security credit Source: Federal Reserve Board Flow of Funds and foreign investments making up the rest. felt free to spend, borrow, and build at such un The increased financial wealth of the public precedented rates. The postwar period started in 1946 was confirmed by its relatively low with a whimper, but the whimper soon turned debts. At the end of the year, consumer debt into a bang. Before long most of the experts was only a little over $30 billion; and business were agreed that it would be necessary to do debt was actually smaller in amount than the something about the excess liquidity created by financial assets owned by business. the war in order to control inflation. Short-term debt of consumers and business— frequently used as a measure of the need to hold The march from money liquid assets— was correspondingly low. In 1946 Over the postwar period something was done to the liquid assets held by consumers were 12 liquidity— it was substantially reduced. The war times greater than their short-term liabilities; had created an abnormal situation. Shortages of and the liquid assets held by business more goods and services and rising incomes had given than matched its short-term debt. the American people the opportunity to build up It is no wonder that consumers and business 6 their liquid balances. Once the war was over, business review reductions were desirable and to be expected. In addition, growing numbers of individuals They were part and parcel of going back to free seem to have taken part in boom. The New enterprise. York Stock Exchange tells us that in 1959 about Federal Reserve policy played a role in the return to more normal conditions. The re establishment of flexible interest rates after 1951 removed an entire array Government marketable of assets— Federal securities— from 1 2 ^ million people owned stock— about double the number owning stock 7 years before. With stock assuming a dominant position in the consumer’s portfolio, other assets became the relatively less important. Consumer holdings of perfectly liquid category. Periodic restrictions cash accounted for about 15 per cent of the on the growth of the money supply during consumer’s total assets in 1946; they accounted periods of rapid expansion also served to re for only 7 per cent in 1959. Holdings of market strain, when necessary, increases in liquidity. But, over the postwar period, liquidity was not simply “ squeezed out” able Governments fell in relative importance from 5 to 3 per cent. Holdings of savings bonds of the economy. fell in relative importance from 12 to 5 per cent. Illiquidity was also “ pumped in.” Relatively non In dollar terms the total of these assets increased. liquid assets increased more rapidly than liquid assets, and so did short-term debts. The private economy was growing again, and the claims issued by the private economy were becoming more important in the public’s portfolio. Since 1946, the expanding value of corporate stock has represented the most important in crease in the financial wealth of consumers. A SMALL AMOUNT PURCHASED BUT THE STOCK MARKET BOOMED Between 1946 and 1959 the net purchases of stock by consumers totaled only about $18 billion. But the stock market boom of the 1950’s increased the value of the stock held by consumers by more than $300 billion. BILLIONS OF DOLLARS Consumer ownership of stock has just about quadrupled in value. Moreover, at the end of 1959, corporate stock at market value accounted for almost 45 per cent of all consumer financial assets. Interestingly enough consumers did not pro gressively increase their net purchases of stock over the period. They typically spent between $1 billion and $2 billion a year; and the proportion of their incomes they devoted to stock purchases also fluctuated within a very narrow range. Their total net purchases from 1946 to 1959 amounted to about $18 billion. But the stock market boomed; and the value of stock consumers held skyrocketed. The increase in the market value of consumer holdings of stock over the period was in excess of $300 billion. 7 business review THE CHANGING PORTFOLIO OF BUSINESS— ACCOUNTS RECEIVABLE GROW IN IMPORTANCE Between 1 9 4 6 and 1 9 5 9 the financial claims held by businesses* rose more than $11 3 billion. A ll classes of assets increased in dollar value, but trade and consumer credit by the greatest amount. B y the end of 1959, these receivables accounted for approximately 4 7 per cent of the business portfolio. □ INVESTMENTS ABROAD I TRADE CREDIT, 1 — ' c o n s u m e r CREDIT, AND OTHER LOANS I FEDERAL OBLIGATIONS ---- AND TIME DEPOSITS CURRENCY AND DEMAND DEPOSITS 1947 49 "51 '53 * Includes a ll nonfinancial business enterprises Note: Trade cre dit held by noncorporate nonfinancial businesses is not included in total business assets. Source: Federal Reserve Board Flow of Funds Nevertheless they represented a shrinking part of the consumer’s portfolio. could it keep pace with the rising volume of short-term debt incurred by consumers— debts Over the period, consumers did increase their which increase the need for liquid assets. Pushed large upward by the rapid expansion of consumer amounts. Between 1946 and 1959 they added credit, short-term debt rose rapidly. The ratio time deposits and savings, shares by about $94 billion to their holdings. But in of liquid assets to short-term debt fell from the percentage terms even this huge dollar increase fantastic high of over 13 to 1 to about 4 to 1. by the rise in the stock The business sector of the economy experi market. Time deposits and savings shares just was overwhelmed enced similar developments, with receivables— about held their same relative importance in trade and consumer credit— assuming the role the consumer’s portfolio. played by corporate stock in the consumer The dollar increase in consumer holdings of sector. Receivables more than tripled over the currency, bank deposits, savings shares, and postwar period and became the most important Government bonds— assets that are relatively single financial claim held by business. At the safe and liquid— could not keep pace with the end of 1959 receivables represented almost one- rising value of stock— an asset that can be easily half of the business portfolio. Currency, bank marketed, but sometimes only at a loss. Nor deposits, and Federal- obligations became rela- 8 business review entire deterioration that took place. The millions LIQUIDITY OUT— ILLIQUIDITY IN Since 1946, the liquidity of consumers and busi nesses, as measured by the ratio of liquid assets* to short-term debts, has been falling. Liquidity was “ squeezed out” of the economy in the sense that some assets— marketable Governments— were elim inated from the perfectly liquid category after the Treasury-Federal Reserve Accord in 1951. The economy became less liquid, as the ratio shows, in the sense that short-term debts rose faster than liquid assets. RATIO RATIO of people making up the public could have chosen to hold larger amounts of liquid assets, though it must be admitted that the investment consumers made in time deposits and savings shares was considerable. At least, the public could have incurred debt at a somewhat slower pace than it actually did. Individuals by them selves have very little influence on the stock market; however, here, the collective attitude of the public played a major role. The assets which represent such a large part of .the public’s financial savings today, it should be remembered, entail substantial risk. These claims are not I.O.U.’s issued by the Federal Government, the Federal Reserve, or federally supported financial institutions; there is no F.D.I.C. to insure the stock market or accounts receivable. A new economy We are frequently told that we live in a new economy where the consumer is more powerful, * Includes currency, bank deposits, savings shares, and Federal government obligations Note: Fo r the business sector, the ratio is slig h tly overestimated because trade credit, an asset, of noncorporate nonfinancial businesses is deducted from trade debt, a lia b ility . Source: Federal Reserve Board Flow of Funds corporations more responsible, labor disputes more intractable, and foreign competition more demanding— and where, perhaps, we need not worry about major depressions. This newness tively less important even though total liquid certainly carries through to the public’s port assets increased in dollar terms. folio. Dominated by highly liquid, safe assets in Here, too, short-term debt rose more rapidly 1946, it is now heavy with assets that involve than liquid assets. The ratio of liquid assets to greater risks— whose liquidity depends on stable this debt also fell rapidly, as it did in the con or rising markets. Partially as a result of this sumer sector. and partially as a result of rising debt, the So the liquidity position of the public de liquidity position of the public has deteriorated. Relatively Excess liquidity, of itself, does not appear to liquid assets increased slowly while relatively constitute an inflationary threat today as it did teriorated illiquid rapidly.* in the postwar period. assets and short-term debt increased No central authority dictated the after World War II. Our economy has been heading in the other direction— toward less liquidity and more interdependence. * O ver the postwar period, the ratio of liq u id assets to national income, another measure of liq u id ity , also fe ll. The consumers’ savings now rest to a con 9 business review siderable degree on the stock market— on the yet it is still important to judiciously consider continued profitability of corporate business and the growing risks in our economy. on that very fickle, psychological catchall called While the public is not completely alone in its market sentiment. Businesses depend, to an in financial struggles, these struggles have increas creasing degree, on receivables— in other words, ingly become personal affairs. The policies of the on the ability of other businesses and consumers central authorities— the Federal Reserve and the to meet their debt obligations. More so now than Federal Government— help maintain the finan at any time since the end of World War II, cial soundness of the economy and have an consumers and business have a real stake in important influence on the liquidity of assets. American free enterprise— a real financial stake. While the public’s portfolio has changed Powerful weapons, operated with intelligence, would without doubt be brought to bear in any greatly since 1946, we don’t really know how emergency. But these policies, and even the far we’ve gone in the direction of the prewar emergency equipment, are not directly aimed at period. maintaining the value of the financial assets that We do know, fortunately, that our economy today is vastly different from what it have become so important to the public in the was in the past. We have built into our economy postwar period— corporate stock and accounts automatic adjustments to stabilize income; and receivable. With stock now so widely distributed we have developed discretionary policies to re and representing such a large proportion of the inforce these built-in stabilizers. Our commercial consumer’s portfolio, a sharp decline in the stock banking system, and our entire financial system, market could possibly have a very depressing is far more secure today because of the reforms influence on spending, and thereby endanger of the I930’s. Of great importance is the fact the large volume of “ accounts receivable” out that the stock market boom of the 1950’s was not standing. The interdependence of the free enter built on a torturously strained credit expansion prise system makes the economy only as strong such as characterized the “ big bull” market of as its weakest link. the late 1920’s. All these differences are important; they go We have returned to free enterprise and financial interdependence in the postwar period; a long way toward preventing first-magnitude both the individual and the central authorities financial crises such as occurred in the past. And must be concerned with minimizing the danger. 10 A Report On Conditions This Year ... DOWN ON THE FARM Farmers in Pennsylvania, New Jersey, and Dela in mind, the size of our farms is increasing and ware are experiencing another year of excellent the number of farms is declining as more and crop yields, say county farm agents in leading more small units are being absorbed. agricultural areas of these states. Comments on local farm markets are somewhat less reassuring. A good growing season Prices of most products are described as slightly To say that farmers in the Third Federal Reserve firmer than a year ago, although some still are District subject to rather wide fluctuations. Farm pro season does not rule out all weather problems, duction costs are mentioned as another area of particularly the passage of Hurricane Donna in some concern. They have not increased signifi early September. Damage from this storm was cantly, neither severe in some eastern counties, where apple has there been any decline, except possibly in the case of feed. A continuing spread between prices received had a better-than-average growing and peach trees were blown over and corn crops flattened. Over most of the season, however, and prices paid puts a heavy premium on operat ample supplies of moisture and relatively few ing efficiency— a fact of life that county agents weather extremes provided nearly ideal condi say is making a deeper impression on farmers in tions for maturing crops. this area with each passing year. With this goal damage was reported in the spring. Only minor frost 11 business review quality was high. Prices in the fresh vegetable Field crops above averag e Winter grains are said to have survived the cold market showed considerable fluctuation this year weather with little or no loss. Wheat, rye, and and we heard complaints on that score. Most of barley yields were sharply higher than a year the weakness in local markets, however, seems to ago. Oats was the only grain crop that was dis have occurred early in the season. Later returns appointing in some areas, owing to a virus that on sweet corn and tomatoes are said to have became especially difficult to control. Hay ran been better than a year ago. Contract prices on to high yields, but in the early cutting, farmers crops grown for processing were no higher than quality in 1959 but volume was somewhat greater. suffered somewhat. Production of soy beans may Adequate moisture reduced irrigation costs and be almost one-fourth greater than in 1959, re most growers were reporting less difficulty in flecting a sharp increase in Delaware, where this controlling plant diseases and insect pests. experienced difficulty in curing, so crop is growing rapidly in importance. Corn for silage and grain looks like a crop Orchard fruits of high quality that could almost make history this year, accord According to crop estimates as of September 1, ing to some of our county agents. Some corn this season’s harvest of fall apples may be about was planted late and will need a growing season one-fourth smaller than in 1959 and consider of at least normal length; a little more frost-free ably below the ten-year average. The Delaware time, and it will add substantially to what and New Jersey crops were cut sharply by already is being harvested. Hurricane In areas where Donna. Reports from important hurricane and gale force winds occurred, much growing areas in Pennsylvania indicate light of the blown-down corn can be salvaged, al production centered in three leading commercial though harvesting costs will be increased. Potato varieties. Quality of all apples, however, is said yields and quality are expected to run fairly to be high with respect to both size and color. high. Peaches were an unusually good crop this year Tobacco prospects excellent local markets. and appear to have brought fair prices in all In Pennsylvania’s Lancaster County, tobacco Cranberries and blueberries rank high among growers are harvesting and curing another large the small fruits grown in this area. The cran crop of quality leaves that should bring good berry crop produced in New Jersey is expected prices. Tobacco is heavy, with a high moisture to show some reduction this year. Market pros content that will require some breezy, dry, curing pects at present are hard to appraise because of weather if shed burn is to be avoided. Some of the unfavorable publicity associated with last this crop was planted later than usual, so frost fall’s cancer scare. However, growers appear to dates are critical, as in the case of corn. feel that with the safeguards that have been taken, the consumer has been largely reassured Vegetable yields larger on this score. Blueberries are said to have been Our vegetable growers seem to have had fewer high in both yield and quality and to have problems than in the 1959 season. Production brought slightly higher prices this season than generally was heavy and in nearly all cases in 1959. 12 business review higher and have been subject to less fluctuation Dairym en in good shape Dairy herds are described as being in excel than a year ago. lent condition. Little supplementary feeding has been necessary, so dairymen have saved on the Production costs a stumbling block feed bill. Moreover, with ample supplies of Although farm production costs have not risen home-grown feeds in prospect they appear to be perhaps as much as in some other years, they in very good shape for the winter and early still point upward. Taxes, wages, and machinery, spring. Milk production has continued high. in about that order, are the cost components we County agents are reporting generally satisfac hear the most complaints about. Tax increases tory market conditions— but, of course, the milk seem to be associated with rising land values check always could be larger. Surplus milk prob in the vicinity of our larger cities and towns. lems have not been too serious and in some A recent study by the United States Department areas a slightly larger proportion of output has of Agriculture indicates that 1959 taxes at the been going into the fluid milk market. national level showed their sharpest rise in a decade. Of the three states included in the Fewer beef cattle on feed Philadelphia Feeder cattle operations continue on a somewhat Delaware experienced an increase that was less smaller scale in many areas this year. For one than the country’s average rise. Federal Reserve District, only thing, price weakness in finished cattle has been Some of our county agents speak of increasing a problem from time to time. And this, along difficulty in securing adequate farm labor, par ticularly the experienced type that is almost a with the relatively high cost of replacement stock, has discouraged expansion in this type of farm “ must” for the dairyman. All of them are re enterprise. Reports from areas where this is an porting some advance in wage rates again this important source of farm income also indicate year. Local farmers who have turned to labor- that feeder cattle are being marketed at some saving machinery are finding this only a little what lighter weights because of the narrow price less expensive spread between fat animals and those less highly machinery replacements are being deferred. than hiring field hands. So finished. Larger farm s— few er farm ers Poultry situation improving Faced with prices of farm products that seem After two very bad years in a row, poultrymen ingly refuse to rise in line with production costs, are said to be recouping some of their losses. an increasing number of our smaller farmers Broiler markets have been somewhat stronger are said to be considering the advisability of than in either of the past two years. Although selling out or expanding their enterprise into a prices more have increased only moderately, this efficient operational unit. Our county could be a good thing for an industry seemingly agents have been talking about this for some plagued with heavy overproduction whenever a time. They tell us an expansion trend is espe sharp rise occurs in any important market. cially pronounced among dairymen, many of Poultrymen with laying flocks also are reporting whom have installed bulk tanks and other equip a somewhat better situation. Egg prices are ment intended for use with a larger number of 13 business review cows. Thus, in the past few years, the size of income from crops showed substantial increases dairy herds has been increasing. The number of over a year earlier in every month except milk cows has scarcely changed but there has January. been a noticeable reduction in the number of fluctuated widely, farms having dairy herds. The poultry industry from a substantial minus last winter to a small in this area is another type of farm enterprise plus around mid-year. It is too early to get a where larger operations are handled by fewer good notion of how total farm cash income farmers. Expansion trends are least noticeable for all of 1960 will compare with that of a among fruit and vegetable growers. year Receipts earlier. from with Receipts livestock products comparisons ranging from marketings in coming months could change the picture con Farm cash income static siderably. Much will depend on price trends in Cash receipts from the sale of crops and live livestock and livestock products and on returns stock products in Pennsylvania, New Jersey, and from late vegetables, an excellent tobacco Delaware were only 1 per cent larger in the first crop, and fall apples still to be harvested and seven months of this year than last. In this period sold. 14 FO R TH E R E C O R D . . . MEMBER BAN KS 3RD F.R.D. BILLIONS $ INDEX B U S IN E S S B A N K IN G r * . -CHECK PAYMENTS / (20 CITIES) / a f t / 1 FACTORY PAYROLLS, DIST. (1949 = 100) l I 1 il i <1949 ss 100) f 1 A A / % % lV / » / P / v V FACTORY EMPLOYMENT, DIST. A M .« 1 » » 1 J - 1 DEPOSITS v LOANS i DE PARTMENT STORE SALES, DIST. A 11 L a VAa \ v X V : INVESTMENTS CONSUMER PRICES, PHILA. (194749 = 100) t « ^ -i : i j i ________________________________ j L 2 YEARS AGO YEAR AGO AUG. I9 6 0 Third Federal Reserve District Per cent change SUM M ARY Aug. I960 from mo. ago OUTPUT Manufacturing production. Construction contracts . . . Coal mining ...................... year ago 8 mos. I960 from year ago Factory* United States Employ ment Per cent change Aug. I960 from mo. ago year ago 8 mos. I960 from year ago LOCAL CHANGES + 4 + 5 + 4 — 8 + 7 —5 +30 + 9 + 2 + Factory employment (Total) ............................... Factory wage income....... TRADE* Department store sales . . . Department store stocks .. 0 + 3 + 2 0 + 7 + 3 —4 0 + 2 0 + 1 + 1 + 1 + 2 0 + 2 - 3 .... PR IC ES ' ot •Adjusted for seasonal variation. + 2 + 1 + 9 + 11 — 6 — 8 - 8 — 10 — 1 + iot - 2 + 6f + 2| + 2t |20 Cities + 0 0 + 1 0 + 6 + 10 0 — 6 — II 0 — 7 — 13 0 - 3 — 4 8 + 16 + 7 0 0 + 0 1 0 + 2 JPhiladelphia year mo. ago ago Per cent change Aug. I960 from year mo. ago ago Per cent change Aug. I960 from year mo. ago ago year ago 0 +31 + 1 + 9 0 +21 + 10 + 15 8 + 15 1 - 2 + 2 - 1 -1 5 i 0 + 4 + 10 + 9 2 0 + 4 + 2 0 - 1 + 2 + 8 1 - 2 - 2 — 5 - 7 0 - 6 - 1 +21 0 - + Scranton . . . . (A ll member bonks) 0 Deposits .............................. Loans ................................... + 1 0 Investments ........................ 0 U.S. Govt, securities........ Other ................................. — 1 Check payments ............... + 5t Reading year mo. ago ago Check Payments Stocks 0 + + Philadelphia B A N K IN G Consumer ............................ Lancaster . . . Sales Payrolls 0 + 15 Lehigh Valley EM PLOYM ENT A N D IN C O M E Department Sto re f Per cent Per cent Per cent change change change Aug I960 Aug. I960 Aug. 1960 from from from mo. ago 0 + i + 3 —21 — 19 — 8 +37 +27 — 1 r AUC I960 ' YE AR A 30 C 2 YEARS AGO 2 + 2 1 0 - 5 + 4 4 — 8 + 1 7 - 3 7 - 1 1 — 4 - Trenton ........ - 1 - 1 + 1 + W ilke s-Ba rre + 1 - 2 + 2 + 2 - W ilm in g to n . + 1 + 7 - 7 + 5 - York .............. + + 5 - 2 -1 2 2 - 2 + - + 6 + + 6 + +25 5 + 12 6 + 13 + 8 0 - 8 + - 5 - 2 -1 6 + 17 - 2 — 1 + + 8 7 + 10 6 *Not restricted to corporate lim its of cities but covers areas of one or more counties. fAdjusted for seasonal variation. 15 M A N A G E R IA L G R O W T H —W ITH O U T INFLATION S up p le m e n t to b u sin e ss review October, 1960 F E D E R A L R E S E R V E B A N K OF L P H A D E L P AH An Address by Robert N. Hilkert First Vice President Federal Reserve Bank of Philadelphia before the Trust Division of the 86th Annual Convention American Bankers Association Belmont-Plaza Hotel New York, N. Y. September 19, 1960 M a n a g eria l G row th— W ith ou t In flation In the comic section of the Philadelphia Evening At this stage in our banking history it is Bulletin there appears a syndicated cartoon de unnecessary to belabor the thought that mana picting a strange character known as Carmichael. gerial growth is a matter of concern to all banks, Each day he makes sage comments on various large and small. No business of a bank is more facets of American life. This talk today on important than seeing to it that there are on MANAGERIAL IN hand today men prepared to carry on the busi FLATION had its beginnings with Carmichael, ness tomorrow. The community, stockholders, who recently made the following observation: and employes have the right to expect stability GROWTH— WITHOUT “ This probably is a good company to and continuity. A bank’s charter is granted in work for, if you can ever get through perpetuity. It is supposed to keep going after the training program.” everybody now connected with the bank has Obviously, this remark can be meaningful gone. The show must go on. only to the segment of the population that knows Some banks don’t keep going. Not the least something about training programs. It can be of the reasons for some mergers is that there are funny, in a cynical sort of way, to a still smaller not enough competent and thoroughly experi number who perhaps know too much about some enced men to manage the banks as separate training programs. At any rate, it seems that institutions. While this point is more freely Carmichael has some doubts and, at the risk of discussed in convention corridors than in open being considered reactionary, I too shall express meetings, the problem I am sure does not come a few doubts as we move along. as news to anyone here. 3 Any bank can, in the next day or two, lose its Young men want to grow. They want to grow chief officer or other key figure because of un managerially. It is hard to find an able young expected illness or death. This is the age of man who doesn’t hope to become a boss, or a coronaries, and most senior bankers are of bigger boss, or the big boss. There is nothing coronary age, or soon will be. Banks also lose wrong with this. It is normal ambition, candidly key men by resignation. Piracy did not end with expressed. The young man wants to grow at a the seventeenth century. In fact, there are times fairly decent rate of speed. Why not? Is there when a bank is almost afraid to permit too much public exposure of its ablest young men for fear virtue in growing slowly? When we recruit they may be lured or attracted to more fertile fields. There seems always to be someone around those who are intelligent, who have superior educational records, who have demonstrated who is eager to cash in on our investment, just initiative, drive, and ambition. Isn’t it curious as there are always people who seek to reap that after we have found them we show surprise, where they have not sown. Let me hasten to say at times annoyance, when they attempt to dis that I wouldn’t for anything want to give up the play the very qualities for which they were “ free market” idea. We have much more to gain selected ? young men we always say we are looking for than to lose. I merely point out that individual This leads us to questions. If the young man banks can suffer talent losses in this free-market in the bank is not growing as fast as his capacity operation and we must manage with that risk permits, if he is not doing all that he could be ever in mind. doing, given the right conditions, is the bank To give emphasis to this point we might scan getting its money’s worth? Obviously not, it is the personal columns of banking trade publica getting less than full value. I call this managerial tions. We are forced to conclude that there is a growth— with inflation. So it is with the young great “ milling around.” man. He is not getting full value. He is paying Again, much of this is good for banking, and for too high a price for what he is receiving from us. deal of managerial individual bankers, but it isn’t all good. For From his point of view, it is managerial growth some banks the heavy experience-losses are such — with inflation. It is only when he receives full as to place them not just on the sick list, but on value in growth terms that the bank gets its the critical list. money’s worth, and vice versa. These are two Why do we lose good men? In this talk sides of the same coin. It is when the man grows today I am considering principally the younger as fast as his capacity permits, and when the men. Some of them describe their own situation bank makes full and productive use of his abili this way. “ I’m just not getting anywhere.” A ties and acquired knowledge and skills, that we variant of this is, “ I just don’t know whether can have managerial growth— without inflation. I’m getting anywhere.” Then there are those who We are familiar enough with the principle that say, “ I may be getting somewhere, but the going rising wage rates without commensurate increase is just too slow for me.” Well, what do they want in productivity is inflationary. We seem not to to get? Where do they want to go when they say appreciate the need to be concerned with produc they aren’t getting anywhere? How can they come tivity associated with managerial growth. to know whether they are getting somewhere? 4 It may be that some of us have slipped in our approaches to training because we have lost sight “ There are enough jobs for all college graduates; of the importance of work. We have given so there just aren’t enough positions.” much thought to the design of programs of study I don’t believe it is true that young men don’t that we have neglected to give enough thought to want to work, that they don’t want to “ go to programs of work. All work and no study leads work” — on a real job. The difficulty is that many to underdeveloped managers, but all study and of us have given them ideas which they have no productive work will not produce mature taken seriously, one of which is that the sure managers either. Of course, no one goes to either way to success is through training programs— of these extremes, but it is by giving thought to “ management development” programs. The siren extreme positions that we are more likely to song of recruiters is, “ Come with us, we have come up with a better “ product-mix.” the best training program.” Many of us have always felt that the man who What is “ the best” program? Is it one with worked his way through college reaped a few the greatest number of lectures and seminars? Is important benefits that did not come to the man it one which boasts the most elaborate audio who found it unnecessary to “ work his way.” visual equipment? Is it one that sends men away What philosophy are we following if we design to the most meetings— usually at very nice hotels a or resorts, or to quiet but expensive spots where management development program which productive one can “ get away from it all” and spend the work? Doesn’t work contribute to managerial whole time just “ thinking management?” Is it growth? Don’t we believe with John Dewey that one that features job rotation, except that ours we “ learn to do by doin g?” What did our friend rotates faster than the others? Is it one that Carmichael mean when he said that this is prob offers the greatest number of observation points, ably a good company to work for, if you can although perhaps the fewest number of par ever get through the training program? Don’t we ticipation points? Is it one which provides a gather that he thought it would be a red-letter great variety of work experiences, but without day when he could begin to do productive work responsibility or accountability? Is it one that for the company, and not just keep on “ going requires the most study and the least work? places minimum emphasis upon to school?” Is there doubt that there are men Ideas that young men have about training pro in some of our training programs who have grams have come from employers— from us. If similar thoughts? this is the road to success, they want to be on it. Bankers, including some of my own colleagues, Should this surprise us? Certainly we should have reminded me that able young college men not be surprised if the young men decide that it are attracted to those banks which have “ the makes sense to play according to the ground best” training programs; and'that banks, there rules of our own making. I suggest that we take fore, must compete for the best men on the basis stock to determine whether we have worked out of training programs. Not long ago one of our a game that leans more upon off-the-job training officers, after interviewing a series of applicants, than on-the-job training. And if we have, have said, “ These fellows don’t want jobs— they want we been right? fellowships.” This is a bit of a twist on a quip appearing recently in a national magazine: There are real values in off-the-job training. Like you, I have taken part in a good many 5 sessions held in schools, on college campuses, and of one of the principal things we know about in hotels— sometimes as student and sometimes individuals, namely, that they are different? as teacher. Again like you, I have learned a great They come to us having different qualities and deal that I would not have learned, certainly not qualifications, different educational and experi as effectively or as quickly, while on the job. It ence records, different accomplishments, differ would be hypocritical of me to serve on the ent personalities, different strengths and weak faculties of banking schools if I were not con nesses, different interests; and, because of the vinced that these schools fill a genuine need in foregoing, different needs. banking education. Another thing we know about individuals is Off-the-job training, however, is not a sub that they grow at different rates. A program stitute for on-the-job training. We should note which puts everybody through the same ropes, also that the term is on-the-job, and that this is and at the same pace, is inefficient and wasteful. not synonymous with “ on-the-premises.” Many Full value is not received for the time, effort, of us have had the experience of realizing that and money expended. Managerial growth— with a problem presented for discussion in the re inflation. laxed, academic atmosphere of a training room Companies are increasingly gathering evi is actually quite different from that supposedly dence that training must be geared to the specific “ same” problem encountered on the operating needs of individuals. No one questions that there floor in the course of duty. We know that one are aspects of training which can be handled of the greatest difficulties in supervisory training effectively, and most economically, on a group courses is to obtain carry-over from the lecture basis. (I am tempted to say that this would be or seminar to the field of operation. Most ball killing many birds with one stone, but that might players look pretty good in batting practice. No be misinterpreted.) It appears increasingly clear, one would suggest the elimination of batting however, that more of the developmental program practice, but we would all agree that there is no needs to be tailor-made than was formerly sup substitute for the contribution made to growth posed. Our task is to determine what forms of by the playing of the game in competition. training are best suited to group undertaking, In this business of training it may be that we have become overly enamored of the word “ program,” or the idea of program. To some, a and what parts must be tailored to the person. Honest appraisal will, I feel sure, lead to the use of more rifles and fewer shotguns. program is a kind of outline of events, with A basic issue, of course, is whether it is bet names and numbers of all the players, a sort of ter training for one to be exposed to a great table d’hote syllabus (printed or Xeroxed and variety of subjects and experiences, or to be placed in a fancy binder) which is to be fol given the opportunity to learn a few things really lowed by every individual who is to “ go through” well. Someone will ask, “ Are we trying to train the program. This may perhaps be justified if men to be specialists or generalists?” We need it can be demonstrated that every individual not get bogged down on that one. It is a bit too needs to undergo the same course of treatment ambitious for the program to attempt to train as part of his managerial growth and develop the young man to command the whole army ment. Haven’t we, however, tended to lose sight before he has learned how to be a patrol leader. 6 There is wisdom in handing over the big prob lems to a man who has demonstrated his ability can be upset merely by pushing a wrong key. The kind of job that contributes to managerial smaller problems growth is one which entails, among other things, I am trying to set forth the point of my belief planning, coordination and control; and, most that managerial growth must stem principally important, responsibility for results. It calls for from job performance. I am endeavoring also not the making of decisions, which means the exer to under-value off-the-job training. It does seem cise of personal judgment. This is high sounding, appropriate, however, to raise the kind of doubts and I don’t mean it to be because I envisage to handle successfully the encountered on live jobs. responsibility. By this I mean responsibility for that may lead each of us to evaluate the results, planning, coordination, and control applying in even to forecast them wherever possible, of the the earlier stages of training to fairly light particular forms of off-the-job training in which responsibilities. We can and should increase the we may be engaged. Are they in fact contribut demands as the man’s knowledge, skills, and ing to the managerial growth we seek? Are we abilities expand and deepen through experience. getting our money’s worth? I have also stated a The trick is to see that we do not allow him to belief that the most effective training is that keep on performing the simple tasks only, cer which is keyed to the specific needs of individ tainly not after he has mastered them. We don’t uals. This, of course, means that we must, want growth to stop. through our own continuous observation and On the other hand, and strangely enough I study, know the individuals and their needs. This opens a whole field of exploration which un haven’t found this point mentioned in manage ment literature, it is completely unrealistic for fortunately we cannot pursue today. It should be immediately apparent that the new, interesting, and unique experience every managerial growth we seek will not come from hour on the hour. It is a sign that one is growing the performance of just any job. While the job up managerially when he learns not to be bored ought not be beyond the man’s current capabili with old and familiar problems. We shall have, one to think that on every job a man can have a ties, assuming opportunity for a certain amount and we need, new problems, and we must learn of mind-stretching, a job will contribute little if how to meet them; but who among us does not it consists exclusively of simple routines. In pass have much to learn in trying to find better solu ing, however, let me say that it is good for every tions to old problems? potential manager to understand a few basic My guess is that there is general agreement facts about routines: (1) that each of us has to on this. It has a kind of safe, traditional ring. do some work which we look upon as routine, But does it when we reflect upon the implica and that we might just as well get used to it; tions? The man in training who devotes his (2) thought processes and his enthusiasms to finding that one man’s routine is another man’s challenge, and sometimes even his Waterloo; new, and (3) that a mistake in simple routine at one problems will in all likelihood depart from point of a bank’s operation can create havoc patterns of behavior and action which we our at some other point. Because a task or operation selves have established. Are we receptive to such is simple doesn’t mean it is unimportant. A bank nonconformity? and hopefully better, solutions to old Elsewhere I have asked the 7 question, “ Why do junior officers not put into company time and at company expense? I think practice some of the fine management ideas they we should do everything we can to resist the have learned in training programs?” I have spread of this idea. Why shouldn’t a man devote some of his own time to self-improvement, to supplied one answer— that it is because their vice presidents won’t give them the green light. his own managerial development? There was a What is the sense of teaching juniors a lot of time when it was said that a man earned his theory which their superiors refuse to let them salary while working on the job, and that he put into practice? To be sure, there are right ways and wrong earned his promotions off the job. I am not ways to handle some problems, but with others Standards Act, and I am sure that the Wage advocating any violation of the Fair Labor there are different right ways. Difficult though it and Hour Division of the Department of Labor may be, we not only must permit, but we must doesn’t consider it unlawful for a man to engage encourage new approaches to old problems. Our in many valuable forms of self-improvement on his own time. personal reward lies in the satisfaction which comes from providing the climate, the freedom, The volume of published material on every and the inspiration which enable our juniors phase of banking and of bank management is to grow not just up to us, but way beyond us. enormous. Just as reading is not a substitute for Among the self-evident truths about mana practical experience, so is job experience no gerial growth, or any kind of personal develop substitute for a carefully chosen reading pro ment, is that all of it is self-development. Some gram. Men in training should do a lot of reading one has said that the teacher can teach, but it is for themselves. We hear it said that book learn the learner who must learn. Some of us never ing isn’t everything, and of course it isn’t. But it did agree with the slogan used during World is something— and it can be a mighty important War II by the Training Within Industry Pro contributor to managerial growth. Banks can grams that “ If the student hasn’t learned the save a lot of money spent on training if we can teacher hasn’t taught.” This is no more true than effectively inspire men to do what used to be the one about the customer always being right. called in school “ outside reading.” Note that the We can create, foster, and sustain an environ word used is inspire, not require. We don’t want ment conducive to managerial growth, and it is to be legally trapped into having to pay for this of crucial importance that we do s o ; but we must at time and a half. I don’t know a better way of live with the truth that every man has to do his inspiring a man in training to read widely and own growing. A little later I shall comment on deeply than to set the example by doing it our responsibilities for the environment, but at ourselves. this point I wish to place some responsibility for Over a period of years I have made it a point growth where most of it belongs, on the man to ask a good many successful men the ques who is doing the growing. This is one of his tions, “ What in your background do you believe responsibilities while on the job, and even more contributed most to your managerial growth? so in his off-the-job training. What aspects of your training were most effec Isn’t it true that there is spreading in America a belief that all off-the-job training must be on 8 tive?” Let me summarize what they have told me. Contributing most were: 1. Experience obtained in the performance of productive work on live jobs. 2. Being given responsibility for results, and for the solution of problems encountered in the course of daily work. by indicating what it is that is to be done. Each individual learns the “ fundamentals” before becoming very deeply involved in complex plays. The coach knows that his job is to develop a team, not just an aggregate of individuals; and, 3. Working in an environment in which one just in passing, this means not only a first team, had freedom to express his thoughts, to but a good bench. He teaches individuals how to ask questions, and to try out ideas— some work together, how and when to rely upon one of which were not very good. another, and when and how to act on one’s own. 4. Working under a first-class man who sup If there is one thing that a coach knows be plied just the right amount and kind of yond all shadow of doubt it is that the game is guidance which led tangibly to improve not won solely by virtue of the technical com ment and advancement. petence of the players. One of the winning in I have already touched on each of these, with gredients is that of spirit, or morale. The coach the exception of the last which, upon reflection, knows that it is an indispensable part of his job they typically placed first: “ Experience gained in to foster and sustain the esprit de corps. He does working under a first-class man.” It is on this this through his own enthusiasm, his personal “ theme and variations” that I wish to conclude. interest in every player, his obvious desire to My plea is for a greater and wiser use of the help each player to grow. He gives recognition to understudy method of training and development. superior performance. He shares the individual In referring to the man being understudied we and team sorrows as well as the joys. have no comparable term of designation, so I I am not trying to suggest that banking is just supply the best one I can think of— the coach. a football game. If this sounds superficial then What are his characteristics and what must I am failing to convey my very strong and he do? serious belief that those of us who have a It goes without saying that he is a technically competent operator. Like all seasoned coaches, responsibility for promoting the managerial growth of our young men should study how a he knows the game down to its finest points. He first-class coach operates. If we will spend more is aware of, and receptive to, new ideas con time studying how to be a good coach, spend tributing to the improvement of the game. He is more time being a good coach, and less time an active seeker of refinements of old ideas. devising fancy and frilly “ programs” of off-the- The coach is a teacher, one of the very best job training, we shall, I believe, do a better job kinds of teacher. He spends little time lecturing of management development. The bank will get to groups, although there are occasions when more for its money. The understudy will have he does. He devotes time to individuals. He the feel that he is getting somewhere, and if the studies them in action. He ferrets out their coaching is implemented as it should be, the strengths and weaknesses. He shows them how young man will advance in position, prestige, to capitalize on their strengths, and how to work and compensation as fast as his increasing capa on correcting their faults. The players learn to bilities will take him, making due allowance for do by doing, but the coach supplies the guidance one of the hard and sometimes disappointing 9 facts of life that one cannot be promoted to spots be unappreciative of the contributions being which are not yet vacant. We, too, must face a made by the personnel staff organizations in our fact of life. No one will wait too long for a banks, especially in the field of off-the-job, but higher post for which he is fully qualified, cer on-the-premises, training. tainly not if there is a more attractive alternative. What I am asking is, “ Have we tended to rely The beauty of the understudy method of too heavily upon off-the-job training with the training is that it is applicable to banks of every result that, by slow and easy steps, we have size. Bankers in small banks have often told me begun to lose sight of our own personal responsi that they are unable to have a training program bility for the managerial growth of our succes because they are too small. I try to remind them sors? Have the bright lights which have been that no one, in my judgment, has yet improved shining upon the glamor programs had the effect on the training program exemplified by Mark of causing us to hide our own lights under a Hopkins on one end of a log and a student on bushel? the other. others, however unwittingly, have we even with In transferring our obligations to In conclusion, banking education to foster drawn too much of the responsibility from the managerial growth consists of both on-the-job shoulders of the man who must do his own grow ing? Are we bearing in mind that growth must and off-the-job training. Neither is a substitute for the other. I have raised some doubts about be continuous, till death or resignation do us our use of, or perhaps our over-reliance upon, part?” off-the-job methods, devices, and programs. This This is a plea for a re-evaluation of ourselves, must not lead any of you to believe we should of our responsibilities, and of our policies and refrain from using them judiciously. Let no one methods of promoting and fostering continuous conclude that, conservative though I may seem managerial growth. It is a reminder of our to be, this talk advocates tossing out the baby obligation as managers to assess the values of with the bathwater. We must recognize the great all forms of training and education, especially strides being made in training ideas and devices. education on the job, and related to the observed We can think offhand of the recent developments needs of specific individuals. We must look to in bank management problem-simulations which cost and to full value for money spent if we are make use of the modern computer. We must take to have managerial growth— without inflation. note of the vast improvements continuously We all know of many instances in which far being made in the educational programs of our too little is being spent on training and develop banking schools— the programs of the ABA, the ment. On the other hand, it may well be that AIB, and schools sponsored by our regional some of us are spending too much for what we and state associations. And, as one who has been are getting. The suggestion is that we look be trained in the field of personnel administration, I neath the glitter to ascertain whether it is in fact would be a traitor to the profession were I to being produced by gold. 10