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Federal deserve Bank m Philadelphia




Review

The Bank Merger Act of 1966:
Past, Present, and Prospects
Department of Justice Merger Guidelines:
Som e Implications for Bank Mergers
Mergers, Branches, and Convenience and Needs
Management Succession in Bank Mergers

About This Issue
The antitrust laws, the noted economist John Kenneth Galbraith
told a Congressional committee last year, although a part of the
folklore of American business, have become little more than a
charade. A decade ago, bankers, bank supervisors, and students of
the industry might have agreed with Professor Galbraith. But it is
unlikely that many would now look upon the Sherman and the
Clayton Acts as simply fun and games for banking.
The rising number of bank mergers in the 1950's produced a
policy response that finds proposed combinations today the subject
of unusually careful study. Three federal banking regulatory agen­
cies and the Department of Justice analyze every proposed bank
merger in which the surviving institution is federally insured. In
addition, a state supervisor generally must pass on a merger in
which the emerging bank is state-chartered. And two national laws,
a series of court decisions, and a vast amount of research effort
have sought to clarify the problems and implications of bank
mergers.
This issue of the Business Review contains four articles on the
changing environment for the social control of bank mergers. The
first examines the Bank Merger Act of 1966 and probes some of the
questions it has raised; the second ponders the meaning of the Jus­
tice Department's merger guidelines for commercial banking; the
third weighs the role of the convenience-and-needs criterion in
merger, de novo branching, and new-bank chartering decisions;
and the fourth considers implications of management-succession
problems for banks contemplating merger.
The following articles were written by economists, not lawyers.
Needless to say, it is not our intention to provide commentary of a
legal nature. As economists, we believe that the best counsel on
matters of antitrust will come from a good counselor.

B luS i N E S S

is p roduced in the D epartm ent of R e se arch . Evan B. A lderfer is Ed itorial C o n su lta n t; D onald R.
H u lm e s prepared th e layout and artw ork. T h e au th o rs w ill be glad to receive co m m en ts on th e ir article s.
Re qu e sts fo r add itio nal co p ie s sh o u ld be a d d resse d to P u b lic Inform ation, Federal R e serve B a n k of Ph ilad elp h ia, P h ilad elp h ia,
P e n n sylvan ia 19101.




Bank merger activity poses a number of issues which should concern every banker
whether he is involved as a party to mergers or affected by changes in the banking
structure which mergers create. This article examines the highlights of bank
merger legislation, some relevant historical background, and the issues which have
emerged from a number of key court decisions.

The Bank Merger Act Of 1966:
Past, Present, And Prospects
by William E. Whitesell

During the decade of the 1950’s, approximately
1,600 banks were involved in mergers— over
twice the number for the previous decade.
Many of these mergers were subject to the most
cursory inspection by regulatory authorities.
There were no clear standards by which the
desirability of a merger was to be judged, and
some mergers escaped even perfunctory review.
The Bank Merger Act of 1960
To insure some degree of uniformity in evalu­
ation of merger applications and, in the minds
of some Congressmen, to slow the pace of mer­
gers, Congress passed the Bank Merger Act of
1960 (BM A-60). Congressional debate which
eventually produced this legislation was divided
along two major lines. One group favored
extending the reach of antitrust statutes to
include banks because banks were thought to be
largely immune from prosecution under the
Clayton Act and only marginally affected by
the more stringent provisions of the Sherman
Act. A second group favored making “ banking



factors” 1 along with competition the criteria
*
for evaluating merger proposals. The latter
group prevailed.
Three key cases
Congressional debate on the question of bank
mergers may have been responsible for the
rather sudden move in 1961 by the Justice
Department (Justice) to file suits under exist­
ing antitrust laws to enjoin mergers in three
cases: Philadelphia, Lexington, and Manufac­
turers Hanover.
In Philadelphia (P N B ), the Supreme Court
declared bank mergers to be subject to provi­
sions of the Clayton Act. Also in the PNB case
1The six banking factors named were: ( l ) financial
history and condition of the banks involved; (2 ) ade­
quacy of the resulting bank’s capital structure; (3)
prospective earnings; (4) character of management; (5)
convenience and needs of the community to be served,
and (6) consistency of corporate powers of the resulting
bank with the purposes of the Act.
The I960 amendment to the F.D.I.C. Act did not
define factors relevant to court decisions because of the
belief that antitrust statutes had little applicability to
bank mergers.

3

business review

it was asserted that a merger cannot be saved
by some reckoning of social benefits to the
community if the merger violates antitrust
laws.
Lexington established the principle that elim­
ination of a substantial competitor in banking
through merger violated antitrust laws. Thus,
banks were found to be subject to the more
stringent provisions of the Sherman Act.2
The logical application of principles developed
in PNB and Lexington is found in the Manu­
facturers Hanover case. The court found that
the merger violated the Clayton Act (based on
the PNB decision) and the Sherman Act (based
on the Lexington decision).
With this decision by the District Court, the
battle for new banking legislation was given
new impetus. Banks claimed that the law had,
in effect, been changed; and what they had
done in good faith under the law suddenly was
interpreted as being illegal. The bill which
finally emerged as the Bank Merger Act of
1966 (BMA-66) was thus born out of a con­
siderable furor over interpretation by the courts
of the Bank Merger Act of 1960 and the anti­
trust statutes.
The Bank Merger Act of 1966
A brief outline of some of the essential points
of BMA-66 will clarify important concepts in­
volved in later court cases. Briefly, BMA-66
provides that the responsible agency to whom
an application for pre-merger approval is
addressed shall not approve any merger pro­
posal which will result in a monopoly.3 If an
^ h e Sherman Act is designed to block any tendency
toward monopolization or restraint of trade by contract,
combination in the form of trust or otherwise. Section 7
of the Clayton Act prohibits a corporation engaged in
commerce from buying the stock or assets of another corpo­
ration if the effect of such acquisition may be substantially
to lessen competition, or to tend to create a monopoly.


4


agency finds adverse competitive effects to be
substantial but less than monopolistic and if
they are “ clearly outweighed in the public
interest by the probable effect of the transaction
in meeting the convenience and needs of the
community to be served” the merger may be
approved. The banking factors listed in BMA-6G
are implicit in a directive to the responsible
agency to take into account “ financial and man­
agerial resources and future prospects of the
existing and proposed institutions, and the con­
venience and needs of the community to be
served.”
The Bank Merger Act of 1966 specifically
excused from prosecution under the antitrust
laws all bank mergers which had been consum­
mated before June 16, 1963, except for those
mergers which constituted a monopoly in vio­
lation of the Sherman Act.4 The Act further
provided that any merger which had been con­
summated after June 16, 1963, “ with respect
to the merger, consolidation, acquisition of
assets, or assumption of liabilities of any insured
bank” should be tried under principles of law
set forth in the amended F.D.I.C. Act.
There is little doubt that BMA-66 was passed
because Congress was dissatisfied with BMA-60
as it was interpreted in the PNB and Lexington
decisions, and Congress wanted to make sub­
stantial changes in the law as it applied to bank
mergers. Both the procedures by which the

3The approving agencies are: F.D.I.C. if the resulting
bank is an insured state bank but not a member of the
Federal Reserve System or national bank; Comptroller of
the Currency if the resulting bank is a national bank; or the
Federal Reserve Board if the surviving bank is a state
member bank.
4An immediate effect of this provision was the forgive­
ness of the mergers of Continental Illinois in Chicago,
Manufacturers Hanover in New York City, and First Secu­
rity National Bank and Trust Company in Kentucky
regardless of any prior findings of violation of either the
Clayton Act or Sherman Act other than Section 2, the antimonopoly provision.

business review

Justice Department attacked bank mergers and
the legal standards the courts were to apply
were to be changed. A few Congressmen cor­
rectly recognized that the procedures were more
clearly specified than the standards by which
they were to be judged.
THE BANK MERGER ACT OF 1966:
ISSUES IN THE COURTS
Those who were anxious to ascertain the impact
of BMA-66 on the policies of the courts had
only a brief wait. The courts considered several
questions in subsequent cases including: (1 )
procedure, (2 ) relevant line of commerce or
the product market, (3 ) market shares, (4 )
potential competition, and (5 ) convenience and
needs of the community to be served.
Procedural questions and BMA-66
One of the early questions raised under BMA66 was whether the Justice Department would
be required to file its complaints under BMA-66
or whether it could still rely upon traditional
antitrust statutes— the Clayton Act and the
Sherman Act. The Supreme Court had no dif­
ficulty in handing down an early decision that
the Justice Department did have to proceed
under BMA-66.
A related procedural problem concerned the
role of the courts in conducting their own exam­
inations of facts in the case rather than accept­
ing opinions of the regulatory agency. For
instance, suppose the Comptroller of the Cur­
rency approves a merger. Is the court to accept
this decision as binding in the absence of any
finding that the decision had been based on
inconclusive evidence? Or are the courts to
hear all the evidence as if the Comptroller had
never ruled on the merger at all? The Supreme
Court, perhaps predictably, determined that a



separate review of all the facts is required and
that any opinion of a regulatory body is not
binding on the courts. A two-step process is
required: (1 ) the court determines on tradi­
tional antitrust criteria whether a violation of
antitrust statutes has occurred; and (2 ) if a
violation is found, the court weighs adverse
anticompetitive consequences against positive
benefits to the community which the banks may
claim. The burden is on the banks to show that
the community’s convenience and needs are
better served by the merger.
The final procedural question is whether
banks should be allowed to merge prior to
final determination of legality of the proposed
union. Here the courts have been explicit in
their direction that no merger attacked by the
Justice Department will be consummated until
the matter has been settled in the courts.
Unscrambling merged banks is a formidable
task, and both Congress and the courts have
gone to some lengths to insure that such
unscrambling is unnecessary.
Resolution of these problems of procedure
shifted attention to economic issues. Bankers
were served notice that proposed mergers
would be subject to the same standards applied
in the usual antitrust analysis— claims by
bankers and others that banking is a unique
industry notwithstanding.
Competition and the question of the
product market
One of the classic problems in antitrust cases
is determination of the relevant product market
or line of commerce. In PNB the Supreme
Court held the relevant line of commerce to be
commercial banking, a sufficiently unique
cluster of services offered in a relevant market
to potential customers. However, in BMA-66
the phrase “ line of commerce” was deleted

5

business review

from the amended Act. The Supreme Court has
noted this omission but has not yet declared
whether it should be considered as significant.
Lower courts have considered the market
question, but no uniform definition has emerged.
In one case, a court found that the wider field
of financial institutions with which banks com­
pete for customers’ account and the provision
of services must be considered. In another, a
court declared that not all institutions are to
be included— just those which offer “ direct and
meaningful competition to commercial banks.”
This definition of the relevant product market
includes mutual savings banks and savings and
loan associations because they offer the requisite
direct competition but excludes competition
from life insurance companies, finance com­
panies, lawyers for trust services, and other
financial intermediaries because the competi­
tion in such instances is not direct in the same
sense as with S & L ’s and mutual savings banks.
Competition and market shares
Once the relevant product and submarkets are
determined, we are faced with the problem of
determining the relevant geographic market and
market shares.5 The Justice Department has
emphasized an approach which involves: (1)
determination of the relevant market, and
(2 ) calculation of the relative shares of each
of the market participants. The Department
defines relevant competitors narrowly, only
commercial banks in the case of bank merger
attempts.
The Justice Department employs a quantita­
tive approach which has been distilled into a
r,In some cases, it appears that the court has first deter­
mined the relevant geographic market and then con­
sidered the question of the line of commerce. This raises
the frustrating problem of how to define realistically the
relevant geographic market without first defining the prod­
uct itself.

6


set of guidelines as to which mergers should be
attacked and which left unchallenged. For
example, antitrust guidelines recently released
by the Department indicate that mergers will
be attacked by the Justice Department if the
four largest firms in the market control an
aggregate of approximately 75 per cent or more
of the market, the acquiring firm has 15 per
cent or more of the market, and the acquired
firm's share is as great as 1 per cent.
These guidelines define rather precisely the
allowable market share merging banks may con­
trol, although the Justice Department has in­
dicated that the standards would not be applied
rigidly. But neither the Justice Department
nor any other regulatory agency has developed
any similar guidelines for determining the rele­
vant geographic market. Determination of
these markets has been handled on a case-by­
case basis. It often involves: (1 ) a great deal
of interviewing, (2 ) appeal to bank records
even though no clear rules have been estab­
lished as to what constitutes enough participa­
tion to make one a competitor in a given
geographic area, and (3 ) some amount of
intuitive feel for the market which results from
a consideration of all the data made available
by the merging banks and any additional infor­
mation which can be gathered. Need to consider
potential as well as present competition further
complicates an already difficult task.
The issue of potential competition
No bank merger case having potential competi­
tion as its key issue has yet reached the Supreme
Court. Inferences as to applicable standards
must be drawn from less certain precedents set
in District Courts. Also, some clue may be
gained by considering how the potential com­
petition question has been handled in non­
bank antitrust actions. Both sources should be

business review

used with care, however; and conclusions should
be considered tentative.
The essential questions seem to be: (1 )
What is the history of the banks in terms of
merging and branching activity? (2 ) What
conditions would exist within the market area
of each merger partner and the total relevant
market were the applicants to merge? (3 ) Have
the merging banks shown any tendency to
invade new territories by de novo branching or
have they strictly avoided such activity? (4)
Have the banks shown any interest in de novo
branching into the market area of each of the
parties to the merger? (5 ) How many new
banks have been formed in the market, and
how many applications are there for new
banks? If the market is characterized by an
increasing tendency tow ard monopoly, the
courts are likely to take a more restrictive view
toward ^mergers than if the market is char­
acterized by a large number of new entrants and
many applicants for each bank charter actually
granted.6
There is also the significant question of devel­
opments within market areas of each party to
the merger. If one or both of the parties have
saturated the market in their particular service
area, the courts might easily reach different con­
clusions about the likelihood of branching out­
side the service area than if either* had consider­
able potential for expansion within its present
area of operations.
6A bank which desires to branch into a market by
merger may not be willing to branch into a market de
novo. The premium for the stock of another bank may
arise because that bank has the facilities and personnel
to conduct a vigorous business. Intuitively the premium
would seem to vary directly in proportion to the degree
in which the absorbed bank is a competitor of the
absorbing bank, i.e., the acquiring bank would be willing
to pay a higher premium to be rid of a more aggressive
competitor—either potential or actual. However, one can
imagine cases in which a bank would not be able to enter
at all unless it could acquire another bank by merger.



Finally there is the very important question
whether either bank has actively solicited busi­
ness in the market area of the other. If it can
be shown that one or both of the banks involved
had actually attempted to gain customers from
the market area of the other, then a declaration
that the banks are not in competition with each
other might be viewed suspiciously.
Product markets may overlap substantially;
geographic markets of merging banks may be
identical; competition, either potential or actual,
may be lessened; and the merger may still be
legally consummated. The Bank Merger Act
of 1966 provides that a merger otherwise in
violation of the antitrust laws may be saved
if the banks involved can demonstrate that the
convenience and needs of the community are
so uniquely served as to outweigh any adverse
effects of a diminution of competition.
Convenience and needs of the community
to be served
The warning about drawing firm conclusions
from insufficient evidence noted in the case of
potential competition is equally applicable here.
The convenience and needs defense has not been
sustained by the Supreme Court in a single
case, and this is important in appreciating the
difficulties banks are likely to have in sub­
stantiating this defense. Lower court decisions
may provide some suggestions, however.
District Court decisions uniformally stress
the applicability of the concept of convenience
and needs to a particular market area which
the court is considering. The statewide char­
acter of a bank resulting from merger may
facilitate a more efficient mobilization of funds,
enable a bank to engage in credit-gap financing,
provide another underwriter for municipal
bonds, and create an institution capable of
international operations. In other cases, there

7

business review

may be a need for a large bank which would be
able to offer larger loans and provide more
sophisticated services which are not now readily
available in the community. Such a bank might
be designed to serve a relatively large region
including several states or merely designed to
serve some portion of a single state which does
not have adequate banking facilities.
Even in enumerating these factors, however,
one should be reminded that the convenience
and needs test will be read restrictively; that
is, it will be considered by the court to be a
clearly exceptional case. A claim by merging
banks that they will be able to offer a broader
range of services to their customers is not, per
se, sufficient to sustain a merger. Nor is the
argument that a larger bank will be able to
attract additional industry or to improve the
financing of trade, through a port facility for
example, a compelling reason to approve a
merger.
One may suspect that banks are unlikely to
be able to justify mergers on grounds of in­
creased convenience and needs with any more
ease than other firms have been able to claim
superior efficiency as the reason for their mo­
nopoly position in traditional antitrust pro­
ceedings.
Some concluding questions and observations

A number of questions persist, and only a few
can be considered here.
First, what is the status of the failing bank
doctrine under BMA-1966? In PNB Mr. Justice
Brennan noted that the failing company defense
“ may have somewhat larger contours as applied
to bank mergers because of the greater public
impact of a bank failure compared with ordinary
business failures.” However, in Nashville, the
Supreme Court found that a “ floundering” but
not failing bank could not be merged to solve


8


A GUIDE TO KEY C O N C EP T S
AND TH E IR DEVELO PM EN T
Proced u ral Q uestions

Potential Com p etition

Pro vident (1966, 1967)
H ouston
C ro cke r-A n glo (1966)
Com petition and
the P rod u ct Market

C ro cke r-A n g lo (1967)
B a n k of H aw aii
Penn-O lin
C o nven ie nce and N eeds

PNB
Le xin gto n
M an u factu re rs H an o ve r
C ro cke r-A n glo (1967)
Com petition and
the G eo grap h ic Market
PNB
C ro cke r-A n glo (1967)

Pro vide nt (1968)
C ro c k e r A n glo (1967)

problems it faced unless the institutions involved
could show that merger was the only realistic
alternative open to the floundering bank. It
seems clear the Court intends to use the failingcompany doctrine restrictively.
Second, there is a question as to whether
commercial banking as a separate line of com­
merce is still the law. Omission of the phrase
“ line of commerce” in BMA-66 may be signifi­
cant. District Courts have dealt with this ques­
tion, but the Supreme Court has not.
Third, the question of potential competition
is still not settled at the Supreme Court level.
The Justice Department has lost and not ap­
pealed one lower court case involving potential
competition. Other cases now working their
way to the Supreme Court should soon provide
some guidelines.
Fourth, even though the defense of con­
venience and needs of the community to be
served has been successfully argued at the Dis­
trict Court level, the Supreme Court has not
found this to be an adequate defense in a single
case. It seems likely that the Justice Depart­
ment will be seeking a test case which will
clearly define standards in this area.
Finally, the difficult problem of defining the
relevant geographic market remains. It seems
unlikely that the Justice Department or the

business review

courts will establish precise indicators soon.
Those who expected BMA-66 to result in
immediate clarification of standards so that
banks could get on with the task of merg­
ing into larger institutions have been disap­
pointed. Those who thought that BMA-66
would be the legislation which would finally
slow the pace of bank mergers have not seen
their expectations completely fulfilled. Observers

who said that nothing had been changed with
respect to applicability of antitrust laws to bank
mergers as established in PNB and Lexington
seem to have been closer than anyone to the
truth. A new defense for bank mergers has
been added by the convenience and needs test,
but we shall have to await the Supreme Court’s
further interpretation before determining its full
significance.

Selected Bibliography

Hall, George R. and Phillips, Charles F., Jr. Bank Mergers and the Regulatory Agencies,
Washington, D.C., Board of Governors of the Federal Reserve System, 1964.
Thiemann, Charles Lee, “ The Bank Merger Act of I960’’. Unpublished Doctoral Dissertation.
Department of Business Administration, Indi ana University, 1964.
United States v. Crocker-Anglo National Bank, et al., 263 F. Supp. 125 (1 9 6 6 ); 277 F. Supp.
133 (1 967).
United States v. First City National Bank of Houston, et al., 262 F. Supp. 397 (19 6 6 ); S. Ct.
1088 (1967).
United States v. First National Bank and Trust Company of Lexington, et al., 208 F. Supp.
457 (1 9 6 2 ); 84 S. Ct. 1033 (1964).
United States v. First National Bank of Hawaii, et al., 257 F. Supp. 591 (1966).
United States v. Manufacturers Hanover Trust Company, 240 F. Supp. 867 (1965).
United States v. Penn-Olin Chemical Co., 84 S. Ct. 1710 (1964).
United States v. Philadelphia National Bank, et al., 201 F. Supp. 348 (1 9 6 2 ); 83 S. Ct. 1715
(1963).
United States v. Provident National Bank, et al., 262 F. Supp. 397 (1966) 87 S. Ct. 1088
(1 967).
United States v. Third National Bank of Nashville, et al., 260 F. Supp. 869 (1 9 6 6 ); 88 S. Ct.
882 (1968).




9

The long-awaited recently published guidelines indicate which mergers the Justice
Department is likely to attack. They are not aimed solely at commercial banks,
but recent suits and the guidelines themselves show they do apply to bank mergers.

Department Of Justice
Merger Guidelines:
Some Implications
For Bank Mergers
by Warren J. Gustus
After observing Justice Department suits against
bank mergers in recent years, growth-minded
bankers may be concluding that to minimize
chances of a suit, candidates for acquisition
should be:
1. Geographically remote from the main
office or branches of the acquiring bank
so that competition between them is
now nonexistent and in the future un­
likely.
2. Located in markets into which the ac­
quiring bank is unlikely to branch de
novo and where there are many poten­
tial competitors.
3. Small relative to competitors and small
relative to the acquiring bank.
In addition, if the bank to be acquired has a
record of poor earnings, management succession
problems, declining market share, and is not
meeting or inadequately meeting the commu­
nity’s banking needs, chances of a suit may be
further decreased.

10




For those banks, however, that would find
this kind of partner either too unattractive to
consider or impossible to find, the guidelines
recently published by the Justice Department
should be helpful. In the words of Attorney
General Clark: “ The purpose of the guide­
lines is to insure that the business community,
the legal profession, and other interested per­
sons are informed by the Department’s policy
of enforcing Section 7 of the Clayton Act.”
Section 7 prohibits a merger “ where in any
line of commerce in any section of the country
the effect of such acquisition may be substan­
tially to lessen competition or tend to create a
monopoly.”
The framework of analysis
The guidelines state that assessment of the im­
pact of a merger on competition first requires
specification of the product and geographic di­
mensions of the market.
Sales of any product or service distinguish­

business review

able as a matter of commercial practice from
other products or services will ordinarily con­
stitute a relevant product market. But also sales
of two distinct products or services may be
grouped into a single market if most users con­
sider them reasonably close substitutes. The
guidelines do not spell out the “ product” of
commercial banks. Recent court decisions, how­
ever, seem to indicate that bank products are
both a unique package of services and a series
of sub-products such as checking accounts, con­
sumer loans, and various categories of business
loans.
Section of the country may be as small as a
single community. It may be as large as several
counties and include a commercially significant
section of the country. In fact, there may be
several geographic markets— for example, one
for demand deposits, another for large bor­
rowers, and still another for relatively small,
local businesses. The key consideration is where
the banks do business. In addition, while the
guidelines are less explicit on this point, there
is likely to be a time dimension to the analysis.
Thus, markets may be separate today, but if
the boundaries are likely to change in the future
this too will be considered.
Market structure and market share
Once the market is defined in terms of product
and geography, the problem is to measure the
impact of the merger on competition within this
market. The question is whether the merger
will increase the surviving bank’s market power.
And while increments to market share are not
necessarily synonymous with increments to mar­
ket power, the guidelines clearly reaffirm the
importance of market share as a proxy measure
of market power.
The guidelines define a market as highly
concentrated when the share of the four largest




firms is 75 per cent or more. By these standards
many Third District banking markets are already
highly concentrated and the following quanti­
tative standards set out in the guidelines are
directly relevant to them.
(a) In these markets, where the acquir­
ing firm has as low a market share as
4 per cent, a merger may be attacked
if the acquired firm has a market share
of 4 per cent or more.
(b ) If the acquiring firm has a market
share of 15 per cent or more, the mer­
ger may be attacked if the acquired
firm has as little as 1 per cent of the
market.
Even if the share of the four largest firms
is less than 75 per cent, an important acquiring
bank in the market— one with 20 per cent or
more market share— may be attacked even if
the market share of the acquired firm is as
low as 2 per cent.
The Department will apply stricter standards
when the merger is in a market in which there
is a significant trend toward increased concen­
tration. Such a trend will be considered present
when the aggregate market share of any group­
ing of the two largest to the eight largest banks
has increased by 7 per cent or more over a fiveto ten-year period.
Non-quantitative standards will also be em­
ployed. For example, acquisition of an aggres­
sive competitor may be attacked even if mar­
ket shares are below the critical level. On the
other hand, the fact that a bank is a weak com­
petitor will not guarantee freedom from attack.
The bank must have no reasonable prospect of
remaining viable. Non-viability will not be
assumed merely because the bank has been un­
profitable for a period of time, has lost market
position, or is saddled with poor management.

11

business review

Potential competition
But even if the merger passes the hurdles of
market structure and market share, the poten­
tial competition test remains. A merger may be
attacked even when the banks do not presently
compete if in the future they might.
In evaluating potential com petition, the
Department will consider such questions as:
Would the acquiring bank be likely to enter the
market by organizing a new branch; does the
merger significantly lessen potential competi­
tion because so few potential competitors will
be left; is the acquiring bank so strong that
potential competition is, in effect, foreclosed?
The question of conglomerates
Banks are restricted by law with respect to the
geographic dim ensions of their operations.
Hence banks, unlike many nonfinancial institu­
tions, have limited freedom to grow by acquir­
ing firms in different geographic markets. Some
banks are seeking to grow through acquisition
into different product markets. But even here
the difficulties may be great.
The economic theory as applied to conglom­
erates has yet to be developed. Hence the Ju s­
tice Department guidelines in this area are
either general or vague. A good guess, how­
ever, is that banking conglomerates such as onebank holding companies will not be insulated
from attack.
For at least two reasons, many one-bank
holding companies seek to acquire operations
closely related to banking. They believe that
this increases the likelihood of a good economic
fit among the various units. Also they believe
that management competence has limits to its
transferability. A good bank manager may have
no skill in overseeing the operations of a shoe

12




company.* But the more closely related the
activities, the more likely that an acquisition
will be open to an anti-trust action. An acquisi­
tion by a holding company could be attacked on
such grounds as vertical integration and acquisi­
tion of a customer resulting in foreclosure of
other suppliers of that customer, elimination of
potential competition from another important
financial institution in the community, or even
just the threat of financial power that the con­
glomerate may pose.
A postscript
A big problem for banks contemplating mergers
and attempting to use the criteria set forth in
the guidelines is to distinguish between the
impact of the merger on competitors and on
competition.
Bankers, like other entrepreneurs, are likely
to feel that competitors are always too many
and hence competition always too intense. Com­
petitors are continually breathing down their
necks. Market share is less important to them
than profit share, which is continually in dan­
ger of erosion by the aggressive competitor
down the street.
Nevertheless, if the costly preparations pre­
ceding a merger are not to be wasted and if
even costlier litigation in the event of a Justice
Department attack is to be avoided, the com­
mercial banker will have to think in terms of
the impact of the merger, not on competitors
but on competition. Basically, he will have to
decide whether the merger makes customer
alternatives better or worse.
*One solution, of course, is to acquire only those firms
with competent management. This, however, will increase
the price paid for the acquired firm. The problem will
still remain of supervising the activities of the acquired
firms.

Mergers, Branches, and
Convenience and Needs
by Warren J. Gustus
Commercial bankers, like entrepreneurs in other
industries, may find the purposes of public regu­
lation hard to understand and its application
to their own operations even harder to accept.
However, for bankers the problem may be even
more difficult because at times the same prin­
ciple is used to achieve different ends. One such
instance is the principle of convenience and
needs and its application to mergers and
branches.
BANK MERGERS
The Federal Deposit Insurance Act of 1935
listed five criteria regulatory agencies were to
consider in passing on a merger, among them the
impact of the merger on the community’s con­
venience and needs. The 1960 amendments to
the act repeated these criteria, again including
convenience and needs. But in the 1966 Bank
Merger Act it appeared as if something new
had been added when an explicit defense for
mergers likely to lessen competition was created.
If the anti-competitive effects of a proposed
merger are outweighed by the convenience and
needs of the community, the merger is saved.
This sounded eminently reasonable. If a mer­
ger is likely to lessen competition, see if con­
venience and needs pluses offset the lessened
competition minuses. In practice, however, the
procedure has been and will continue to be more
difficult than this. The concept is too ambiguous
to provide much comfort to banks attempting
to justify a suspect merger.




Meaning of convenience and needs
To begin with, before a judgment can be made
about the impact of a merger on convenience
and needs it is necessary to specify whose con­
venience and needs. Thus, if two Philadelphia
banks were planning to merge, convenience and
needs could refer to the community at large and
how it would be affected by the merger.
Or, it could mean convenience and needs of
particular classes of customers in which case
the answer probably would vary from class to
class. For example, it may be more convenient
for some bank customers to borrow larger
amounts from the combined Philadelphia banks
than have to go to other financial centers. On
the other hand, it may mean nothing to most
borrowers because their loan demands do not
exceed the lending limits of the existing banks.
The problem of defining convenience and
needs also has a time dimension. A bank may
be satisfactorily meeting the needs of a com­
munity today. But will it be able to meet the
community’s needs some years hence? Should
convenience and needs be judged in a static
framework or in a dynamic one, recognizing
that a community’s demand for bank services
may change?
The problem is still more complicated. In
most industries, progressive firms expand their
markets by creating “ needs,” not by merely
filling existing ones. Whole new sets of wants
have been developed. Color television, synthetic
fibers, frozen foods are all created needs. Com­

13

business review

mercial banks, of course, supply services rather
than products. Nevertheless, creativity is equally
important in service industries and an aggres­
sive, innovative bank can shape a community’s
demand for bank services.
Finally and perhaps most basic of all, if a
merger is likely to lessen competition but there
is a convenience-and-needs offset, what “ price”
will be charged for it? If merging banks ac­
quire market power, will they not exploit it
and charge what the traffic will bear? Is this
acceptable under the law?
Some recent clues
The convenience-and-needs principle is not a
new one in banking. Nevertheless, specific an­
swers to questions such as those raised above
are impossible because the meaning never has
been spelled out. Even so, clues to the practical
interpretation of the criterion are available from
the handful of bank mergers that have been
tested in the courts.
Mergers likely to lessen competition will be
approved only when the anti-competitive effects
are overwhelmed by convenience-and-needs con­
siderations. For a number of reasons, these
instances seem likely to be few indeed.
F irst, a com m unity’s economic problem s
usually are a result of many factors. In practice
it will be difficult to prove the relation between
banking facilities and these problems. Thus, in
a recent merger case the court rejected the
defense that the Philadelphia Port suffered
from inadequate local banking facilities. While
observing that the Port may suffer from inade­
quate financing, it noted also that it suffers from
competition of New York as the hub of commer­
cial activity in the East.1
1United States vs. Provident National Bank and CentralPenn National Bank of Philadelphia. U.S. District Court
for the Eastern District of Pennsylvania, February 12,
1968.

Digitized 14 FRASER
for


Second, even the most inefficient bank man­
agement is likely to be meeting the more press­
ing needs of the community. It may be satisfying
these needs belatedly and at a relatively high
cost. However, these judgments are hard to
make and even harder to prove. In addition,
there are usually a number of ways of meeting
the convenience and needs of a community. For
example, if a bank wants to increase its lend­
ing limit it can do so by merger; but an alterna­
tive is through correspondent relations and
loan participations. The relevant question is,
how close substitutes are the alternatives? So
far, attempts to quantify such relations have
been unsuccessful.
Third, even if some bank customers clearly
would benefit from a merger, gains to these
customers have to be balanced against the costs
of lessened competition to other customers. In
the past the courts have tended to conclude
that a customer is a customer whatever his size.
They are not likely to approve a merger because
a few large customers would benefit if the many
small would not.
Merged banks may be able to compete more
effectively with rivals. But this is true of most
mergers; otherwise they would not occur. How­
ever, when a bank has reached a point of in­
solvency and near-collapse, it may be relatively
easy to establish that the community’s conven­
ience and needs would benefit by an acquisition.
But because of supervision, instances of failing
banks are few. And, in the words of the Justice
Department, proof of unprofitability for a period
of time, lost market position, and poor manage­
ment will not be enough.
The courts are likely to continue to be unsym­
pathetic to weighing anti-competitive factors
against mere assertions of developing conven­
ience and needs. Even though banks compete
with other institutions for most services they

business review

provide, and even though their product mix
must change if they are to remain effective com­
petitors, the courts have been reluctant to ex­
tend the analysis to these complex and changing
competitive interrelations. Convenience and
needs today and not tomorrow or next year
seems to be the critical consideration.
Finally, the courts say that such things as no
branch facilities, no program of correspondent
banking, lack of computerized operations, and
lack of management do not excuse a merger
which reduces competition. The beneficial con­
sequences must be described specifically and the
value of these compared with other and less
desirable results of the merger. It is also neces­
sary to show that reasonable efforts to solve the
bank’s problems, short of merger, have been
made or that any such efforts would have been
unlikely to succeed.
To quote a recent opinion: “ The community’s
primary need is for a competitive banking mar­
ket. An anti-competitive merger, if approved,
eliminates one aspect of the community’s need
for banking services. Hence, anti-competitive
mergers should be approved only in those few
instances where the anti-competitive effects are
overwhelmed by the more compelling needs of
the community.” 2 [Italics added.]
BRANCH BANKING
The anti-trust statutes are not concerned with
the effect of a merger on competitors. Their
sole concern is with a merger’s impact on com­
petition. By the very nature of its goals, how­
ever, bank supervision must be concerned with
the impact of a new branch on competitors as
well as on competition.
Competitors and competition
A bank that enters a market by opening a
branch will increase competition in the market.
2ibid.




In this case the principle of convenience and
needs may have to be used not to justify a les­
sening of competition, as in a merger, but rather
the increase. When prevention of bank failures
is the goal, the question is not will there be
enough competition but will there be too much.
Even in communities where economic growth
is rapid, most of the immediate business of a
new branch must be drawn from other banks in
the market. This can mean that the existing
banks, facing an additional competitor, will
compete more vigorously, offer more and better
services at lower prices. It could also mean that
the weakest institutions will fail. However, the
low failure rates in banking indicate this does
not often occur. Entry is not free enough to pro­
duce the failure rates found in other industries.
The anti-trust statutes seek to protect poten­
tial competition and potential future entry into
a market. The reason is that even if actual num­
ber of competitors is few, the threat of new
entries may produce the same results as if com­
petitors were many. A bank merger may be dis­
approved because it would weaken the policing
effect on a market of potential competition. On
the other hand, convenience and needs as ap­
plied to branching may nullify the beneficial
effects of potential competition by making it
impossible for a bank to branch into a market.
Thus, paradoxically, a merger which the Justice
Department concluded would lessen potential
competition could be defended on the grounds
that state banking regulation precludes new en­
trants to a market because of their inability to
demonstrate convenience and needs. Hence, po­
tential competition could not be lessened because
it does not exist.
The problem of freer branching
Opponents of freer branching cite costs of the
bank failures of the 1930’s to depositors,
the country at large as well as to stockholders.

15

business review

They stress that since demand deposits are the
major means of payment, widespread bank fail­
ures cannot be tolerated. Another ground for
opposition is that concentration in banking
would be increased. Because competition would
be decreased large banks would invade markets
and because of greater efficiency drive out smaller
competitors.
However, most of the bank failures during
the early 1930’s were not the result of over­
banking or inept management; rather they were
the result of a liquidity crisis the banks them­
selves could do nothing about. Empirical stud­
ies, although far from definitive, suggest that
beyond, say, a $10 million size, economies of
scale in banking are relatively modest.
Whatever the validity of the fears of wide­
spread bank failure— and there are reasons to
think they may be exaggerated— it is clear that
convenience and needs is an important determi­
nant of the extent and direction of branching.
But it is also clear that the application of conven­
ience and needs to branching may impede com­
petition in banking.
SUMMING UP
Both merger and branch applications require an
assessment of convenience and needs. In either
case, the assessment is difficult to make and
hard to prove. In fact, the concept is sufficiently
slippery that some students of banking have
suggested it be abandoned. This, however, is
not likely in the foreseeable future. It is incor­
porated in the Federal Deposit Insurance Cor­
poration Act. It is part of the Bank Merger Act
of 1966. Even if it were removed from federal
legislation, it would still remain in state legis­
lation.
Abandonment of convenience and needs
would probably mean more branch formation
(and more de novo chartering) which in turn

16



could mean more bank failures. In spite of gen­
eral public acceptance that failures are neces­
sary and even good in other industries, there is
almost unanimity that failures are a bad thing
in the banking business.
Not only is it unlikely that convenience and
needs will be abandoned, but it will probably
become more important. Clearly, it now must be
given specific attention, and attention in depth,
in bank mergers. Because of the multiplication
of branches during the past decade or two, the
chances are greater now than before that new
branch formations will at least temporarily affect
demand for the services of existing banks. Hence
a judgment will be necessary whether conven­
ience and needs offsets the competitive threat
to existing banks that a new branch may pose.
Therefore, it becomes particularly important
that the principle be applied effectively. But if
this is to be the case, banks themselves must
make more effort to document how convenience
and needs will be affected.
Some relevant considerations
It is hard to generalize how bankers are respond­
ing or should respond to the requirement that
they demonstrate convenience and needs. For
one thing, a number of regulatory bodies are in­
volved in administration of the principle. Also,
the ingredients of a successful demonstration
will vary depending on whether a merger or
branch application is involved. Hence, the fol­
lowing is illustrative rather than definitive.
Some bankers in trying to demonstrate con­
venience and needs have focused on what con­
sumers are willing to pay for additional services
to be offered. If it appears, for example, that a
new branch will be profitable, then this should
be strong evidence that it will advance the con­
veniences or meet some needs in the community.
Judgments about expected profits are, of course,

business review

notoriously hard to make; and, as the number of
business failures indicates, they are frequently
wrong. Nevertheless, these judgments are nec­
essary for managerial as well as regulatory rea­
sons. Empirical studies based on data collection
programs— for example, the Federal Reserve
functional cost program— should make esti­
mates more reliable.
In assessing how a merger or a new branch
will affect convenience and needs, many bank­
ers have found it helpful to project such things
as population and income growth in the market
and at least to make rough estimates of chang­
ing demands for bank services. A community’s
convenience and needs changes and it is desir­
able that banks anticipate these changes. Even




if in the past courts have been reluctant to
assess convenience and needs within a frame­
work of change, explicit projections will be
more convincing than unsupported assertions.
Both regulatory agencies and the courts are
likely to assess alternative ways of meeting a
community’s convenience and needs. Therefore,
bankers frequently are able to help their case
by an analysis of these alternatives, the adequacy
of which they are in the best position to know.
Finally, banks could help by making avail­
able their own market research findings on de­
mand for services in a community they intend
to enter. If this research is to be persuasive,
however, it will be necessary for it to be betterdocumented than much of it now is.

17

Management Succession
In Bank Mergers
by Robert D. Bowers
Perhaps half of the bank mergers in recent years
have involved problems of management succes­
sion. In view of a recent decision of the U.S.
Supreme Court, however, banks may well find
it more difficult in the future to justify mergers
as a solution to these problems.
THE RECORD— AND WHAT’S BEHIND IT
When Congress passed the Bank Merger Act of
1960, it specified criteria to guide the three
federal regulatory agencies in bank merger cases.
It indicated that the supervisors should con­
sider not only the effect of the merger on com­
petition but also “ banking factors,” one of
which was the general character of manage­
ment. Since then, the deciding agencies often
have found themselves facing the task of eval­
uating the extent and severity of management
succession problems in banks seeking to merge.
Of 171 applications for merger filed by Third
District banks since Congress passed the Bank
Merger Act in 1960, more than one-half cited
management succession as one factor explain­
ing the merging bank’s desire to merge. Com­
pared with a similar finding published in this
Review in 1955, this indicates that the problem
is of continuing importance.
Most of the banks absorbed in these mergers
were comparatively small. It is clear from the
table, however, that the problem has not been
limited to the smallest banks.
Digitized18 FRASER
for


MERGING BANKS CLAIMING A
MANAGEMENT SUCCESSION PROBLEM*
Total deposits

Number and percentage
claiming management
succession problem
Number of banks Number Percentage

$2 million or under
2 to 5
5 to 10
10 to 20
20 to 100
Over 100
Total

18
54
49
28
18
4

11
27
25
17
10
2

61
50
51
61
56
50

171

92

54

•In som e in sta n ce s, the m e rg in g b a n ks s a id n o th in g of
th e ir m an a ge m e n t situ a tio n . O th e rs s im p ly stated that
a m an a ge m e n t s u c c e s sio n problem e xiste d and s a id
no more. In som e, the b a n ks w ere qu ite e x p lic it a s to
the nature o f th e ir d ifficu ltie s.

A closer look at merger applications gives
some insight into the several facets of the man­
agement succession problem.
Age
In more than one-third of the cases in which
management succession was a problem, the
banks were concerned about the advanced age
of managing personnel. Many executives had
reached or surpassed normal retirement age;
some were 70 or older with 50 or more years of
service.
Loss of key employees
More than 20 per cent of the merging banks
noting management difficulties had experienced
resignations, dismissals, or health problems with

business review

at least one member of management. For exam­
ple, in the course of a year, one small bank lost
a key officer by resignation, found a replacement
from outside the bank, and shortly thereafter
its president succumbed. Another lost the full­
time services of both its president and chief
operating officer through serious illnesses at
about the same time.

that although this arrangement may have worked
in the past, changing market conditions make
it increasingly untenable. In one instance, the
president of a bank had accepted his position
somewhat reluctantly with the understanding
that he would be free to devote most of his
time to private law practice. However, he dis­
covered that his banking duties left little time
for his legal work.

Low salaries
Many merging banks claimed their executive
problems were caused by inability to offer suffi­
cient salary and fringe benefits to attract com­
petent personnel. One bank explained its posi­
tion this way:
To provide properly for management succes­
sion one would be of the opinion that a man 35
years of age, with some experience, should be
brought in to understudy present management.
It is very difficult to persuade a capable person
to come to the bank at a salary of $5,000 a
year. The bank cannot afford to pay the amount,
say, $8,000, in addition to present salaries to
attract the right kind of person.
Gaps in management
In approximately 15 per cent of the cases with
management succession problems, banks re­
ported gaps in certain areas of management.
The problem was most acute in trust services.
Many smaller banks have difficulty in obtaining
adequately trained personnel with knowledge
of investments and law to run their trust depart­
ments. Banks also cited consumer lending as an­
other area in need of managerial personnel.
Part-time bankers
A less important problem of management stems
from the fact that the chief executive officer’s
other business interests often have competing
claims on his time. Banks are coming to realize



Lack of depth
Roughly 10 per cent of the banks claiming to
have a management succession problem lacked
management depth. One or more of their offi­
cers were not available for positions of greater
responsibility. In some cases officers had re­
fused additional duties; in others they were
adjudged incapable of further managerial tasks.
Other problem areas
These factors by no means exhaust the list of
management problem s. For exam ple, some
banks in economically depressed areas felt their
location was a handicap in recruiting new man­
agement. Several others felt unable to offer any­
thing except on-the-job training to management
trainees. A few indicated that they were experi­
encing succession problems with their boards of
directors. And, of course, all these factors typi­
cally are not found in isolation. Taken together,
they constitute the management-succession syn­
drome that many banks have described as a
moving force behind their desires to merge.
ARE MANAGEMENT SUCCESSION PROBLEMS
REALLY A CAUSE OF BANK MERGERS?1
What is perhaps significant by its omission is
that relatively few, less than 5 per cent, of the
H his question has been raised by others. David Alhadeff, a pioneer in the study of the economic implications
of structural changes in banking, wrote in 1955: "The crit­
ical question is whether management problems are a

19

business review

merging banks claiming to have managementsuccession problems reported specific attempts
to resolve their difficulties. Why this apparent
lack of effort to find new management? One
reason may be that many bankers strongly be­
lieve they would be unable to offer a financial
package attractive enough to obtain persons of
the required executive caliber. Or, it may be a
matter of priorities. In one instance, a bank’s
president had been urged to hire back-up man­
agement, but he was so busy developing his
growing and profitable bank that he never
seemed to find time to recruit fresh manage­
ment. When he was suddenly stricken with a
serious heart attack, the bank found itself with­
out an officer to pick up the reins. Finally, there
is the possibility that management succession in
some cases is no problem at all because the
bank owners really want to merge with a larger
organization.
Merger is generally not the only solution
open to a bank with management-succession
problems. It is, however, an attractive one in
several respects. Usually, mergers promise capi­
tal gains for the merging bank’s stockholders
and salary increases, pension benefits and other
job perquisites for operating employees and
executives.
In short, a bank whose management and
directors are for the most part approaching the
primary cause of mergers or merely facilitate them.”
[Emphasis in original.] He concluded that while manage­
ment succession problems were present in many merger
situations, they were not a "major initiating factor.”
See his article, "Recent Bank Mergers,” Quarterly journal
of Economics, Vol. LX IX , No. 4 (November 1955).
p. 505. In the same vein, George Mitchell of the Board of
Governors of the Federal Reserve System has suggested
that profitability is the fundamental explanation behind
bank mergers. This view recognizes that the merging
parties have different "utility-risk-income-effort prefer­
ences,” which cause both to accept merger as a solu­
tion. George W. Mitchell, "Mergers Among Commercial
Banks,” Perspectives on Antitrust Policy. Almarin Phil­
lips, ed. (Princeton, N .J.: Princeton University Press,
1965), p. 231.

20




end of their working lives faces a choice of con­
tinuing as an independent institution or becom­
ing a part of a larger banking organization. The
task of recruiting new management, probably
at substantially higher salaries, may be arduous
and with no guarantee of payoff in terms of
higher profits. Merger, on the other hand, typi­
cally promises less uncertainty and risk and im­
mediate financial gains. It is not surprising that
management and directors of many banks elect
to merge.
MANAGEMENT SUCCESSION PROBLEMS
AND MERGER POLICY
The 1960’s have been years of significant devel­
opments in public policy towards banking.
Bank mergers, after having long been consid­
ered exempt, were subjected to the antitrust
laws. One result is that horizontal combinations
between significant competitors are far less
likely than they were a decade ago. While many
questions regarding structural change, such as
those involving conglomerates and one-bank
holding companies, remain unsettled, there is a
trend, in both case and statutory law, toward
tightening the rules.
One of the areas in which public policy is
becoming more explicit involves mergers in
which one of the banks is experiencing manage­
ment difficulties. A recent court decision bears
directly on these matters.
In the spring of 1968, the U.S. Supreme
Court delivered a key opinion. This was the
Nashville or “ floundering bank” case.2 At issue
was whether banking factors “ clearly out­
weighed” the competitive impact of the merger
which combined the Nashville Bank and Trust
Company of Nashville, Tennessee, with the
Third National Bank of Nashville. A lower
-U.S. vs. Third National Bank of Nashville, et al.,
88 S. Ct. 882 (1968).

business review

court, in approving the merger, found the merg­
ing bank beset with internal problems which
had affected its market position as a viable com­
petitor. In particular, the absorbed bank was
portrayed as a bank with management prob­
lems of “ serious proportions which made it
practically impossible to attract and hold com­
petent young men.” 3
The trial court noted other indications of lack
of competitive vigor of the absorbed bank.
There had been no change in department heads
over an 18-year period. Many officers and board
members were old, salaries were low, and fringe
benefits were small or non-existent. The judge
found that, although floundering, the merging
bank was not failing. He stated: . . . It was no
longer capable under its existing ownership and
management, and with its existing facilities, pro­
cedures, and attitudes to serve the public on a
competitive basis with other banks in the mar­
ket area. It was more attuned to the Victorian
Age which gave it birth than to the competitive
realities of twentieth century commercial bank­
in g 4
The Supreme Court reversed the lower court.
It took another view of the absorbed bank’s
problems. Finding the merger violative of the
antitrust laws by tending to lessen competition
in banking in Nashville, it decided that the anti­
com petitive impact was not “ clearly out­
weighed” by the offsetting banking factors. The
Supreme Court agreed that the Nashville Bank
and Trust Company had “ significant problems”
which it found to be “ primarily rooted in unsat­
isfactory and backward management.” 5 More­

over, it agreed that these problems could be cor­
rected by merger. But the Court added that
available alternatives short of merger had not
been seriously explored. It questioned whether
other solutions might not be in the public inter­
est and “ within the competence of reasonably
able businessmen.” 6
Specifically, the Supreme Court asked whether
the absorbed bank had done enough to deal with
its management weaknesses. Might new manage­
ment or new owners have been sought with the
objective of transforming it into a more viable
institution? No salary offers had been made to
prospective new management in or outside of
Nashville with the exception of one letter to a
banker in New York. The merging bank had not
consulted a personnel recruiting firm. The Court
added that the previous owners, who were not
bankers, might have considered running the
bank. An earlier owner who had done a success­
ful job had not been a banker by profession. In
short, the Court uncovered “ . . . nothing in the
findings indicating that a bank with assets of
$50 million was simply too small to attract com­
petent management. . . .” 7
The implication of the Nashville decision for
mergers involving both competitive and bank
management issues is clear. Mere existence of
management deficiencies does not save a pro­
posed merger if a substantive competitive issue
is at stake. Rather, owners of the merging insti­
tution must be able to demonstrate that they
have tried and presumably failed at other posi-

W.S. vs. Third National Bank of Nashville, et al..
260 F. Supp. 880 ( 1966 ) .
4Ibid., 884 .
5In this regard, the court found:
. . .we think it was incumbent upon those seeking
to merge in this case to demonstrate that they made
reasonable efforts to solve the management dilemma
of Nashville Bank short of merger with a major

This test does not demand the impossible or the
unreasonable. It merely insists that before a merger
injurious to the public interest is approved, a showing
be made that the gain expected from the merger
cannot reasonably be expected through other means.
88 S. Ct. 893.
Hbid., 893.
Vbid., 894.




competitor but failed in these attempts or that any
such efforts would have been unlikely to succeed.

21

business review

tive alternatives. And, even if they do try and
fail, it is not yet clear whether an anticompeti­
tive merger would be permitted to stand.
TO SUM UP
Of 171 merger applications filed in the Third
District since the passage of the Bank Merger
Act in 1960, more than half involved merging
banks claiming problems of management succes­
sion. However, the Nashville case suggests that
in mergers involving significant questions of
lessening of competition, a simple “ managementsuccession-problem” defense is unacceptable to
the courts.

SOME PREVIOUS STUDIES
Earlier studies have noted the management suc­
cession problem in banking against a backdrop
of increased merger activity. For example, an
examination of the postwar bank-merger move­
ment in the 1950’s published in this Review
stated: “A conservative estimate might be that
management problems have played a part in
bringing about at least one-half of the mergers
included in our study.” 1 A study by the C. J.
Devine Institute of Finance in 1962 found that
the principal motives behind many bank mergers
were the need to strengthen management and to
cope with problems of management succession,
a desire to diversify and Improve banking serv­
ices, and a need for geographic expansion into
suburban areas.2 An analysis conducted several
years ago by Professor Donald Jacobs for the
House Banking and Currency Committee con­
cluded that approximately one-fourth of the
nation's banks were either immediately or within
the next five years facing a problem of successor
management.3 A review of published merger
decisions of the three federal regulatory agencies
between the period May 13, 1960 through
December 31, 1962 indicated that management
problems were present in a significant number
of merger situations. The authors concluded
that consideration of the banking factors—


22


Bankers facing successor management difficul­
ties must vigorously explore alternative routes
open to them before attempting mergers involv­
ing serious competitive questions. In Manage­
ment and Machiavelli, Antony Jay writes, “ If a
firm manages to reach a situation where there is
no one of high enough caliber to take command,
it is an awful admission of defeat.” 8 But such an
admission for many banks must be the first step
in a program to resolve their internal difficulties.
8Antony Jay, Management and Machiavelli: An Inquiry
into the Politics of Corporate Life (New York: Holt,
Rinehart, and Winston, 1967), pp. 157-158.

"usually reduce to management problems, and
these in turn to personnel difficulties.”4 Of those
cases decided by the Board fif Governors of the
Federal Reserve System during that period, it
was found that more than 44 per cent of those
approved were ones in which managerial diffi­
culties were a factor. Again, the lack of successor
management was the most frequently cited
factor.5
1 "The Branch and Merger Movement in the Third
Federal Reserve District: Part IV,” Business Review,
Federal Reserve Bank of Philadelphia (January
1955), p. 6.
2 Bank Mergers, The Bulletin of the C. J. Devine
Institute of Finance, Graduate School of Business
Administration, New York University, 1962, pp.
21- 22.

3An Evaluation of the Management Succession
Problem in the Commercial Banking Industry, U.S.,
Congress, House, Subcommittee on Domestic Fi­
nance, Committee on Banking and Currency, 88th
Congress, 2d. Sess. 1964, p. 6.
4 George R. Hall and Charles F. Phillips, Jr., Bank
Mergers and the Regulatory Agencies: Application
of the Bank Merger Act of 1960 (Washington: Board
of Governors of the Federal Reserve System, 1964),
p. 81.
5 Ibid., p. 58.

FOR THE RECORD

•

•

•

INDEX

United States

Per cent change

SUMMARY

Per cent change

Sept. 1968
from
mo.
ago

year
ago

9
mos.
1968
from
year
ago

Sept. 1968
from
mo.
ago

year
ago

Employ­
ment

9
mos.
1968
from
year
ago

LO CAL
C H A N G ES
Standard
Metropolitan
Statistical
Areas*

MANUFACTURING
Production ..................
Electric power consumed
Man-hours, total* . . . .
Employment, total . . . .
Wage income* ............
CONSTRUCTION** . . .
COAL PRODUCTION___

+ 4
+

1
1 0
0
+ 2 + 6
+ 106 + 107
+ 2
0

+ 4

+ 4

+ 1
+ 1
+ 6

Check
Payments**

Total
Deposits***

Per cent
change
Sept. 1968
from

Per cent
change
Sept. 1968
from

Per cent
change
Sept. 1968
from

Per cent
change
Sept. 1968
from

mo.
ago

year
ago

mo.
ago

+ 4

0

year
ago

year
ago

mo.
ago

year
ago

+ 2

+ 18

+ 3

+ 5

+ 2

+ 13

0

+ 8

mo.
ago

-1 8
- 3

+ 7
+ 2

+ 13
+ 1

+
+
+
+
+
-

1
1
2
1
2
1+

+
+
+
+
+
+

9
10
10
3
18
17 +

+
+
+
+
+ 22
+
+ 13+ + 10

+ 9
+ 15
+ 7

2
1
2
2
3
2

+
+
+
+

8
10
10
4
+ 15
+ 23

+ 9
+ 9
+ 12
+ 7
+ 17
+ 18

+ 2

-

1

+ 5

+ 6

-1 1

+ 26

Altoona . . . .

+ 1

+ 3

-K 3

+ 15

-

Harrisburg ..

-

3

-

2

-

4

+ 2

Johnstown

+ 29
- 1

Trenton . . . .

-

8

-

4

-

5

-

Lancaster . .

-

2

-

1

-

1

Lehigh Valley

-

1

+ 1

+ 1

0

-

1

Reading . . . .

-

Scranton .. .

+ 9

+ 2

0

+ 13

+ 5

+ 11

+ 2

+ 16

-

2

+ 8

0

+ 9

+ 5

+ 6

+ 9

+ 4

+ 10

+ 9

+ 2

+ 16

+ 1

+ 11

+ 2

+ 5

-

2

+ 18

+ 1

+ 8

+ 1

+ 2

+ 12

+ 10

+ 35

0

-2 4

0

Philadelphia

2

-

1

+ 3

+ 6

+ 3

+ 15

+ 1

+ 11

0

+ 10

-

3

+ 12

0

+ 12

+ 1

+ 9

-

1

+ 7

+ 1

+ 6

2

Wilkes-Barre

PRICES
Wholesale....................
Consumer ....................

Wilmington .

Payrolls

Atlantic City

BANKING
(All member banks)
Deposits ......................
Loans ..........................
Investments ................
U.S. Govt, securities .
Other ........................
Check payments*** . . .

Banking

Manufacturing

Third Federal
Reserve District

+

It +

•Production workers only
••Value of contracts
•••Adjusted for seasonal variation




5t

+ 5t

0
0

+ 3
+ 4

+ 15 SMSA's
^Philadelphia

+ 2
+ 4

I -

2

+ 2

York ..........

1 -

1

0

1

3

-

•Not restricted to corporate limits of cities but covers areas of one or
more counties.
••All commercial banks. Adjusted for seasonal variation.
•••Member banks only. Last Wednesday of the month.