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MAY 1 9 5 7

business review

FEDERAL RESERVE
BANK OF
PHILADELPHIA




ACTURERS RAISE THEIR SIGHTS
capital spending plans for Philadelphia area firms

g. Manufacturers plan to spend more in 1957
in 1956, and more than planned last fall.

BUSINESS TRENDS IN THE PHILADELPHIA
FEDERAL RESERVE DISTRICT
Activity continues near high levels reached last year. Areas of
both strength and weakness, present in 1956, are still with us.

Additional copies of this issue are available
upon request to the Department of Research,
Federal Reserve Bank of Philadelphia,
Philadelphia 1, Pa.




b usiness re v ie w

unemployment figures generally have been be­
having in a satisfactory manner. These facts and
others now seem to be piercing the gloom.
The latest figures to provide reassurance are
the McGraw-Hill estimates of capital expenditures
at the national level. McGraw-Hill finds that in
1957, business plans to spend 12 per cent more
than in 1956 for new plant and equipment. Since
this is about the same as the estimate arrived at
in the fall, it means that the gloomy talk didn’t
have any drastic impact on business-spending
plans.
This conclusion is reinforced by this Bank’s
spring check-up of manufacturers’ spending plans.
The story follows:
M ore than heartening

RAISE
THEIR
SIGHTS

A re-check on our fall survey of capital expendi­
tures indicates that manufacturers in the Philadel­
phia metropolitan area plan to spend $403 million
in 1957. This is 20 per cent more than they spent
in 1956. If spending goes as planned, manufac­
turers will have increased outlays by a record
amount in 1957.
Perhaps the most significant news from the re­

For the first few months of this year it seemed as

check is that manufacturers have upped their

if the gloom in some business circles was thick

sights since last fall. At that time, they told us they

enough to cut with a knife. The stock market was
a little shaky, there was talk of a “ hair curling”
depression, a late Easter distorted departmentstore sales statistics, and much of the business

SURVEY HIGHLIGHTS

press spotlighted signs of distress in various in­
dustries.
It never quite seemed as if the facts looked as

1.
2.

bad as some made them sound. Nonetheless, many
were caught by this mood. To some extent, 1957
was written off as a “ second best year.”
Slowly the mood is changing. Gross National
Product totals for the first quarter, if not sensa­

3.
4.

Local manufacturers plan to spend $403 million
in 1957, 20 per cent more than in 1956.
Tota l spending planned fo r 1957 is now 6 per
cent higher than anticipated in our fall survey.
Actual employment totals in December and
March were larger than projected last fall.
On the other hand, not as many firm s as fo re ­
cast they would, actually increased produc­
tion over the past six months.

tional, are at least reassuring. Employment and




3

business re v ie w

1957 CAPITAL EXPENDITURE EXPECTATIONS
OF PHILADELPHIA METROPOLITAN AREA MANUFACTURERS
In m illions of dollars)
Ind ustries

1 manufacturing ....................................................................
Durables
........................................................................
Lumber and fu rn itu re . .
.............................
Stone, clay, and g la ss.....................................................
Prim ary metals ...............................................................
Fabricated m e t a ls ..........................................................
Machinery (excluding electrical)...............................
Electrical machinery .....................................................
Transportation e q u ip m e n t...........................................
Instrum ents and m iscellaneous....................................
Nondurables .........................................................................
Food and to b a c c o ..........................................................
Te xtile s ................................................................................
Apparel .............................................................................
Paper ..................................................................................
Printing and p u b lish in g ...................................................
Chemicals .........................................................................
Petroleum and coal pro ducts......................................
Rubber and le a the r........................................................

Spring estimate
1957
expenditures

Actual
expenditures,
1956

403.0
154.0
1.5
5.3
50.7
22.1
23.6
16.8
20.1
13.9
249.0
38.0
9.5
1.7
15.2
1 1.5
79.0
89.5
4.6

337.2
133.4
1.6
12.2
39.0
21.9
13.1
18.1
18.1
9.4
203.8
31.3
8.6
7.5
18.7
8.4
47.7
78.6
3.0

Per c
chan
+20
+ 15
— 6
— 57
+ 30

+

1
+ 80
— 7

+ N
+48
+22
+21
+ 10
— 77
— 19
+ 37
+66
+ 14
+53

would spend $381 million in 1957. Despite a great

Manufacturers reporting in the survey are lo­

deal of gloomy talk, continued tight money, and

cated in Philadelphia, Bucks, Chester, Delaware,

the fact that some profit margins seem to have

and Montgomery counties in Pennsylvania, plus

narrowed, manufacturers say they are going to

Burlington, Camden, and Gloucester counties in

spend 6 per cent more than expected a few months

New Jersey. The spending is for new plant and

ago. Our fall survey was described as “ hearten­

equipment in this eight-county area.

ing” ; this re-check has to be something more than
that.

D ow n-the-line stre n g th

This year, for the first time, we surveyed as

In the fall, we said, “ Total spending is to go

many firms in the spring re-check as we had in

higher in 1957 largely because the big spenders

the fall. In this way it is hoped that the results of

plan it that way.” Our point was that a relatively

the survey will portray spending plans even more

few big industry groups and a relatively few big

accurately. In the past, planned spending as re­

firms within these industry groups were planning

vealed in our spring survey has proved a rather

large increases in spending. The big increases by

accurate forerunner of actual outlays. Last year,

big spenders were more than counterbalancing

for example, this survey showed that a sizable

small decreases by many industries and firms.

increase over the fall projection was in prospect.
That turned out to be what happened.

4




This is no longer the case. There is much more
evidence of “ down the line” strength in this sur-

business re v ie w

CAPITAL SPENDING OF MANUFACTURERS
SINCE 1952.

the case in the following table. These groups show
divergent trends since the fall.
Durable goods manufacturers now plan to
spend about 23 per cent more than last fall. As

MILLIONS $

the table shows, all industry groups in this classi­
fication except one increased their estimates con­
siderably from the fall survey. Machinery makers
account for the largest increase. The only group
cutting back fall plans is stone, clay, and glass
makers.
A big increase over the fall estimate is planned
by lumber and furniture makers. Actually, how­
ever, expenditures of this group are small as com­
pared with most other classifications. And al­
though this group is spending 67 per cent more
than anticipated in the fall, its spending still rep­
resents a low point since 1952. The high point was

vey than in the fall. The spring re-check indicates

achieved in 1954, and expenditures this year are

that 11 of the 16 industrial classifications plan to

to be off 70 per cent from that peak.

spend more in 1957 than in 1956. In fact, this
solid show of strength is offsetting some weaken­
ing in our largest spending category. Expenditures
planned by the petroleum industry in this area
show a $23 million decline from fall plans. (Fall
plans of the petroleum industry called for a $34
million increase in spending; therefore, despite
the severe cutback, spending still is to be $11
million higher than in 1956.)
Looking at it a different way, the conclusion
holds that the increase in total spending planned
this spring is more broad-based than last fall. In
the fall, 60 per cent of the firms that planned
changes in their spending programs in 1957
looked for declines. By the spring, there are as
many firms planning increases as decreases from
1956 levels of spending.
Durables plan a 2 4 per cent rise
Industrial classifications are frequently divided
into nondurable and durable groupings. This is




FALL AND SPRING PROJECTION OF
1957 SPENDING
( In millions of dollars)

Industries

Spring Fall (1956)
estimate estimate
of 1957
of 1957
expendi­ expendi­
tures
tures

A ll m anufacturing..................... 403.0
D u ra b le s.................................. 154.0
1.5
Lumber and fu rn itu re ...
5.3
Stone, clay, and glass. . . .
50.7
Primary metals ................
Fabricated m e ta ls............ 22.1
23.6
Machinery (excl. electric)
16.8
Electrical machinery . . . .
Transportation equipment 20.1
13.9
Instruments and misc. . . .
Nondurables ......................... 249.0
Food and tobacco .........
38.0
9.5
Textiles ................................
1.7
Apparel ..............................
Paper ..................................
15.2
1 1.5
Printing and p ublishing ..
79.0
Chemicals .........................
Petroleum and coal prod. 89.5
Rubber and le a th e r.........
4.6

380.6
124.7
0.9
6.8
41.5
18.6
12.9
15.0
17.3
11.7
255.9
25.4
8.7
1.2
16.1
9.4
77.8
1 12.4
4.9

Per
cent
change
+ 6
+23
+67
— 22
+22
+ 19
+83
+ 12
+ 16
+ 19
— 3
+50
+ 9
+42
— 6
+22
+ 2
-2 0
— 6

5

business re v ie w

Electrical

machinery

is

another

interesting

group. A 12 per cent increase over the fall esti­
mate is planned. In spite of this upward revision,

SELECTED PRICE CHANGES SINCE
SEPTEMBER 1956.
PER CENT

1957 spending by these makers will be lower than
in four of five preceding years.
Spending totals planned by other durables
makers will be at or near record highs.
A s lig h t decline fo r nondurables
Over-all, makers of nondurables plan to spend
about 3 per cent less than anticipated in the fall.
But of the eight industrial classifications within
the nondurables grouping, five plan increases.
Food and tobacco manufacturers plan to spend

MACHINERY
PRICES

WHOLESALE
PRICES

CONSTRUCTION
COSTS

half again as much as they previously announced.
The large cut-back from fall estimates projected

Apparel makers, however, still plan to spend only

by the petroleum industry swings the balance

$1,700,000 in 1957 as compared with $7,500,000

downward.

in 1956. Spending this year will be the lowest on

A little perspective on some of the figures is in

record for this category.

order. Apparel makers show a good-sized increase

On the other hand, the petroleum industry,

in their expectations as compared with the fall.

which plans a 20 per cent decrease from the fall,
still plans to spend more in 1957 than in any
other year on record.

PERCENTAGE DISTRIBUTION OF MANUFAC­
TURERS’ PLANS TH IS SPRING AS COMPARED
WITH LAST FALL.

W H Y TH E CHANGE?
The big question that emerges from this re-check

PER CENT
60

----------------------------------------------------------

is “ Why the change?” We have already said it
amounts to a 6 per cent upward thrust. The chart
shows that over half of the firms changed their
plans since the fall. And of the firms changing
plans, two-and-a-half times as many decided to
increase spending as decrease. But the question
that remains unanswered is, why?
It is possible to start by saying that some of the
changes have come about because the figures given
us in September were arrived at before end-of-theyear meetings put the stamp of approval on them.
Undoubtedly, to some extent, this is the case. But
this doesn’t account for the preponderance of

N O CHANGE

6




INCREASE

DECREASE

firms planning to hike spending.

b usiness re v ie w

It costs m ore now

Business conditions have changed

Certainly, a part of the upward shift in spending

The general business environment within which

could be purely price. All wholesale prices and

manufacturers make their spending decisions

construction prices are up just 1 per cent from the

would logically be expected to exert an influence

date of the original survey in September. Machin­

on the spending decisions. A generally more buoy­

ery and equipment prices, however, have risen by

ant business environment than anticipated could

between 3 and 4 per cent.

be responsible for larger spending plans. Is busi­

Of course the fact that these prices have been
on the rise in the recent past should be evaluated.
This, it would seem, could cause some manufac­

ness better than expected?
The answer to that one can go either way. First,
let’s take the affirmative.

turers to have assumed a certain rise in price last

In September, we asked manufacturers about

September when they announced their plans. It is

their employment anticipations. From their re­

just about impossible to tell how many did this,

plies, we constructed prospective employment

because this kind of an assumption can be im­

totals for December and March. The table below

plicit or even subconscious. But no matter what,

indicates that actual employment totals in Decem­

it does seem safe to say that some part of the in­

ber and March exceeded expectations by a small

crease in spending is attributable to the rather

margin. There is also some correlation between

rapid rise in machinery and equipment prices.

larger-than-expected employment totals and up-

ACTUAL EMPLOYMENT TOTALS EXCEED FALL EXPECTATIONS
(In thousands)
Industries

Dec. 1956
estimated

Dec. 1956
actual

A ll manufacturing .......................................................
Durables ......................................................................
Lumber and f u rn it u re .........................................
Stone, clay, and g la ss.........................................
Prim ary m e t a ls .....................................................
Fabricated m etals................................................
Machinery (excluding electrical).....................
Electrical m a c h in e ry...........................................

549.6
265.9
8.5
13.7
39.1
41.7
46.9
56.7

554.3
269.4
9.1
13.7
40.6
41.0
48.9

Tra nsp o rta tion e q u ip m e n t...............................

30.4

32.6

Instrum ents and m iscellane ous........................

28.9
283.7

28.5
284.9

50.1
42.5
60.5
21.5
34.3
35.6

50.8
41.6
61.3
21.7
34.3
36.2

22.8
16.4

22.6
16.4

N o n d u ra b le s...............................................................
Food and to b a c c o ..............................................
Te xtile s ...................................................................
Apparel .................................................................
Paper ......................................................................
Printing and p u b lish ing ......................................
C h e m ic a ls...............................................................
Petroleum and coal p ro d u c ts..........................
Rubber and le a t h e r...........................................




55.0

March 1957
estimated
553.3
269.4
8.8
13.9
39.1
42.4
48.6
56.6
30.8
29.2
283.9
49.1
4 3.0
60.6
21.6
34.1
36.0
22.8
16.7

March 1957
actual
555.2
266.4
9.2
13.7
40.3
41.6
48.7
53.3
31.2
28.4
288.8
49.9
41.9
64.1
21.3
37.2
35.6
22.6
16.2

7

business re v ie w

ward revisions in spending plans within the indus­
trial classifications. All of this seems to indicate
pretty positively that the general business environ­

DIRECTION OF ANTICIPATED CHANGES
IN PRODUCTION
(Percentage distribution of firm s)
A ll manu­
facturing Durables

ment is healthier than anticipated.
But remember, we said the answer to this one
can go either way— here’s the negative.
In September, we also asked manufacturers
about their production plans. They told us
whether they expected no change, an increase, or
a decrease in their production from one quarter to
the next. This spring we asked manufacturers
what they actually experienced in the fourth quar­
ter of 1956 and the first quarter of 1957. We also

Second quarter 1957
Increase .......................
No change..................
Decrease ....................
Th ird quarter 1957
Increase .......................
No change ..................
Decrease ....................
Fourth quarter 1957
Increase .......................
No change ................
Decrease ....................

Non­
durables

40
44
16

45
38
17

35
50
15

32
48
20

32
44
24

32
51
17

40
44
16

47
38
15

34
50
16

asked them to project production trends for the
rest of 1957.

manufacturers were overly optimistic about pro­

The following table tells the story. In the fourth

duction trends last September. This seems to say

quarter of 1956 and the first quarter of 1957,

conclusively that the business environment isn’t

more firms looked for increases than actually ex­

so healthy as expected.

perienced pluses, and fewer firms looked for
declines than actually had dips. In other words,

Put together, the two seemingly conclusive
answers prove inconclusive.
Is the outlook b rig h te r?
Just as changes in the current business environ­

ANTICIPATED TRENDS IN PRODUCTION
WERE MORE OPTIMISTIC
THAN ACTUAL LEVELS WARRANTED

ment would be expected to change spending plans,
so might changes in the business outlook. One clue

(Percentage distribution of firm s)
A ll manu­
facturing
Fourth quarter 1956
Actual —
Increase .....................
No change................
Decrease ..................
Fall estimate, 1956
Increase ....................
No change ................
Decrease ..................
F irs t quarter 1957
Actual —
Increase .....................
No change................
Decrease ..................
Fall estimate, 1957
Increase ....................
No change................
Decrease ..................

8




as to the business outlook of manufacturers in this
Durables

Nondurabl

survey may be provided by their inventory plans.
We asked manufacturers in September if they
expected to maintain, increase, or decrease their

40
39
21

47
36
17

33
42
25

48
38
14

51
35
14

45
41
14

34
39
27

40
33
27

29
45
26

inventory by March 1958. About 63 per cent of
the firms said they planned no change, but 24 per
cent said they would draw down stocks and just 13
per cent said some increase was on the way.
In September when firms looked ahead for a
year, 66 per cent said inventories would remain
the same, and about the same number of firms
(17 per cent) looked for a decrease as for an in­
crease.

38
47
15

41
46
13

36
47
17

Generally speaking, when firms anticipate more
buoyant business activity, they stock up. In this

b usiness re v ie w

light, current inventory anticipations reflect less

Conclusions

optimism in the business outlook of local manu­

It would be difficult to interpret this report any

facturers than last fall.

way but optimistically. Local manufacturers told

Another indication of the future business cli­
mate as manufacturers see it is provided by the
table opposite which summarizes their production
anticipations. Generally, this seems to be an opti­
mistic report, but no more optimistic than last
fall’s production forecast.

us last September they were going to spend 13 per
cent more in 1957 than they had in 1956. Now, six
months and a lot of gloomy talk later they say they
are going to spend 20 per cent more in 1957 than
in 1956.
In addition, this spring report has a certain

A ll o th e r reasons

solidity that our September survey lacked. The

There are any number of additional reasons why

increases are more widespread among industry

firms may have raised their spending sights since

groups and firms within an industry.

September. Competitive conditions within a given

The big question that the survey provokes is,

industry might have changed in such a way as to

why? Why should manufacturers’ capital spend­

require more spending than planned. New devel­

ing plans for 1957 be larger in the spring than

opments and techniques of production requiring

last fall?

different kinds of equipment may have sparked

We have tried to explore some reasons why this

spending in an industry. The changing nature of

change has taken place. There seems to be little

the Administration’s defense budget with its grow­
ing emphasis on missile development could have

evidence to support the theory that business activ­

occasioned some rise in expenditures within cer­
tain industries.
These are just a few of the changes that could
affect spending plans of firms within an industry

ity has progressed more favorably than manufac­
turers anticipated. Likewise, it is difficult to sup­
port the thesis that their outlook is brighter this
spring than it was last fall.
Some of the increased spending is no doubt

or industries. Generally speak-ng, this type of
change is frequently thought to have offsetting

attributable to the fact that machinery and equip­

consequences. Peculiar circumstances which ig­

ment prices have risen rather rapidly over the past

nite spending within one industry may tend to

six months. Some, too, probably comes as a result

curtail a roughly commensurate volume of spend­

of peculiar competitive circumstances within given

ing in some other industry, but this commensurate

industries. And some comes as a result of forces

cutback does not necessarily follow.

so varied and diverse as to preclude explanation.




9

business re v ie w

BUSINESS TRENDS
IN THE PHILADELPHIA
FEDERAL RESERVE DISTRICT

On the basis of first-quarter trends, 1957 looks

ing, while high-level operations remain in pros­

more like a year in which Third District business

pect in others. In automobiles, that looked-for

activity may level off rather than continue to ex­

bulge in demand has not materialized. Only the

pand, as was the case over much of 1956.

used car market shows strength.

Nevertheless, some of the elements of greatest
strength that contributed to last year’s high-level

Lab o r-m a rke t changes continue n a rro w

activity are still present. Our spring re-check of

Relatively minor changes have occurred in Third

the capital spending plans of local businessmen,

District labor markets in the past several months.

for example, seems to reflect even more optimism

In January, an increase in unemployment in the

than was expressed in our initial survey last fall.

Wilmington market changed that area’s official

Although employment has not shown many in­

classification from one of labor scarcity to one of

creases worthy of note, neither has it declined
appreciably in any important sector. One basic in­
dustry— primary steel— has maintained above­
capacity operations for many months, and pro­
ductive facilities are still expanding. In an impor­
tant area of consumer spending— sales of depart­
ment stores— dollar volume through the Easter
period made favorable comparisons with 1956.
Two main areas of weakness in this year’s busi­
ness picture— homebuilding and automobile sales

small labor surplus. Most of the cutbacks came in
construction, as a large refinery project neared
completion, although activity also slackened in
several manufacturing lines, including food proc­
essing, ordnance, apparel, and chemicals. Another
unemployment rise occurred in the Lancaster area
about mid-March, following layoffs in electrical
machinery, fabricated metals, and textiles.
Meanwhile, employment prospects for the pe­
riod ending the middle of May have improved
somewhat in two other major areas and in lines

— also were evident all through 1956. In these

that had shown weakness earlier this year. In

sectors of the Third District economy, conditions

Philadelphia, some gains appear probable in food

seem to have deteriorated somewhat further in

processing, electrical machinery, and chemicals.

recent months. For the construction industry as a

The York area is expecting improvement in the

whole, however, the current situation still com­

service and household machinery line, which in­

pares favorably with a year ago. Activity in some

cludes refrigeration and air conditioning equip­

fields of non-residential building is still expand­

ment.

10




b usiness re v ie w

Elsewhere in our District no changes in labor-

Basic steel capacity is increasing

market status have occurred since the turn of the

Steelmaking in our District is continuing to ex­

year. We still have three major areas— Atlantic

pand, and in at least one of the past three years

City,

Wilkes-Barre-Hazleton—

the tonnage gain was among the sharpest reported

where the number of job applicants substantially

anywhere in the country. The trend seems to be

exceeds employment opportunities. And in seven

continuing, with one large producer reporting an

of our small industrial areas, unemployment has

expansion program that will boost the plant’s

Scranton,

and

remained a pressing problem for a long time.

capacity almost 25 per cent. Among the sharpest

Berwick,

Lock

increases in ingot-producing facilities over the

Haven, Pottsville, Sunbury, and Bridgeton are the

past three years were those reported in or near

small labor markets where substantial percentages

such areas as Bethlehem, Harrisburg, Johnstown,

of the local labor forces remain unemployed.

Milton, and Philadelphia.

Clearfield-DuBois,

Lewistown,

Operations at local steel mills have continued
Factory em ploym ent has leveled o ff
In this District as a whole, factory employment

above their rated capacity in every week since
last August. Moreover, production seems to have

through the first quarter of 1957 continued close

been especially well maintained over the winter.

to the levels prevailing over much of last year. In

This trend contrasts sharply with the declining

places like Philadelphia, Harrisburg, the Lehigh

tendency that has been in evidence at the national

Valley, and Scranton a remarkable degree of sta­

level since late February. The heavy products

bility has persisted for some months. But only in
the Harrisburg and Scranton areas were employ­

which account for so much of the steel processed
in this District seem to have been a major factor

ment levels appreciably higher than in the early

in maintaining operations at local ingot mills,

months of 1956. Primary metals and apparel, re­

while output in some other areas was declining.

spectively, are the largest employers of factory
labor in those areas. In Wilkes-Barre and Wil­

Coal production shows

mington, employment has increased appreciably
from relatively low levels prevailing last fall.

d ive rg e n t tendencies
Supported by a fairly stable demand from in­

Lancaster is an area where persistent weakness

dustry, the production of bituminous coal in

has been in evidence since last August. In Read­

Pennsylvania continues near the high levels pre­

ing, Trenton, and York, factory employment

vailing during the first quarter of last year. Out­

trends have been generally downward since the

put has risen more than seasonally since Decem­

turn of the year.

ber and in March was the largest for that month

Average working time of production employees

since 1952. In the anthracite fields of this state,

in Third District factories has fluctuated narrowly

however, the production trend has been largely

for several months, a little below the levels of a

downward since mid-January and appreciably

year earlier. Among individual industries, trans­

below year-ago levels. Although new industrial

portation equipment is about the only one to show

uses for this fuel have increased, demand for heat­

a decided cutback. In fabricated metals, pretro-

ing purposes has continued to slacken. Last year,

leum, and lumber, working time showed a rising

export demand for anthracite was an important

trend throughout the first quarter.

factor in a higher level of colliery output.




11

business re v ie w

Building ac tivity shows

weeks of 1957, has improved considerably since

a sm all gain o ve r 1 9 5 6

the middle of March. A late Easter this year threw

Supported by a relatively high level of operations

most of that holiday’s business into April, conse­

in the non-residential field, building and construc­

quently actual sales in March and for the first

tion in this District in the quarter ended March

quarter as a whole trailed those of 1956 by a small

was slightly higher than a year earlier. In the area

margin. When allowance is made for the shift in

of homebuilding, however, recent trends offer

the date of Easter, however, March sales showed

little in the way of encouragement. According to
the F. W. Dodge Corporation, the value of all con­

a gain of 8 per cent over a year earlier. On this
basis, all but two of our metropolitan areas—

tracts awarded through March was up 2 per cent
from the 1956 level. All of the gain, however, was

Lancaster and Scranton— experienced larger sales
in March this year than last. Weekly sales figures

in non-residential building, which includes indus­

for March and April, which include the Easter

trial, commercial, and educational structures.

buying season in both years, indicate that dollar

Contracts for public works and utilities showed

volume in Third District stores was up almost 3

only a small decline in this period, but residential

per cent from the 1956 period.

awards were down an average of 20 per cent. On
the basis of total residential awards, the home-

A utom obile re g istra tio n s are

building picture appeared least favorable in cities

disappointing

like Reading, Philadelphia, Lancaster, and Har­

Registrations of new passenger cars in Third Dis­

risburg. Among the larger city areas, Trenton

trict counties of Pennsylvania have continued to

alone seemed to have a much larger dollar volume

run considerably below expectations for some

of home construction in prospect this spring than

weeks. Midwinter sales were generally below the

last.

levels of one and two years ago and disappoint­

Mortgage money here, as almost everywhere

ment increased in March and April, as the long-

else in the country, has continued tight for many

awaited spring bulge in demand failed to mate­

months. Latest reports from this District seem to

rialize. In these counties, first-quarter registra­

indicate that a somewhat easier situation may be

tions were 22 per cent smaller than in 1956, when

developing. But thus far many of our local build­

a similar year-to-year comparison showed a rise

ers remain hesitant about proceeding on anything

of 10 per cent. Perhaps the brightest spot in the

but a reduced scale of operations. This year’s

automobile picture this spring is the continuing

trend in residential starts is said to be toward

strength in the used-car market, where the demand

houses that will sell in the higher brackets— from

for late models has been strong.

$15,000 and up. Rising costs of land improvement
and construction seem to be a most important
factor.

Freight-car loadings are down fro m 1 9 5 6
First-quarter loadings of revenue freight ran ap­
preciably below relatively high levels prevailing

D e p a rtm e nt-sto re sales tre nd

a year ago. January and February totals showed

is encouraging

large percentage declines, but in March the spread

Dollar volume at Third District department stores,

narrowed considerably. Shipments of coal, which

while somewhat disappointing in some early

account for a substantial proportion of the freight

12




business re v ie w

volume in this area, were down 8 per cent from a

respectively. In the early months of 1957, Third

year ago in the three months ended March. Load­

District farmers were reporting slightly larger re­

ings of merchandise and miscellaneous freight,

ceipts from marketings than a year earlier.

including manufactures, were off 6 per cent in this
period. Forecasts of second-quarter total loadings

Consumer prices are s till risin g

for the Allegheny region, which includes this Fed­

Over the past 15 months, living costs in Philadel­

eral Reserve District, indicate a rise to a level

phia have risen at a slightly faster rate than the

about 1 per cent above 1956.

average for the country as a whole. Between Jan­
uary 1956 and March of this year, the local index

Farm cash income is highe r

has gone up 4.7 per cent, as against a national in­

Farmers in Pennsylvania, New Jersey, and Dela­

crease of 3.8 per cent. This tendency persisted

ware received more for their marketings of crops

over much of last year and continued through the

and livestock products in 1956 than in either of

quarter ended March 1957. Food, transportation,

the two preceding years. The sharpest increase

and housing costs in Philadelphia have risen more

over a year ago was in income from crops— up 7

than some other items. In the housing component,

per cent compared with a rise of only 1 per cent

at least, it appears likely that further advances

in cash received from livestock and livestock prod­

must be expected. Rents have shown little evidence

ucts. Last year’s increases in farm cash income

that stability may be near, while land improve­

were especially pronounced in Delaware and New

ment

Jersey, where they amounted to 14 and 7 per cent,

rapidly.




and

construction

costs

are

increasing

13




FO R TH E R E C O R D . . .

AGO

T h ird Fe d e ra l
Reserve D istric t

Employ­
ment

Pe r cent change

SUMM ARY

LO CAL

mo.
ago

O U TP U T
M a nu fa ctu ring p ro d u c tion. . . C o a l m in in g .................................... -

1

yea r
ago

3
mos.
1957
from
yea r
ago

-3
0

-4
-3

M arch
1 9 5 7 from

mo.
ago

+
+

1

year
ago

3
mos.
1957
from
year
ago

+ 3
+ 2

+ 2
-3

CHANGES

EM PLO YM EN T A N D
IN C O M E
Factory employment ( T o t a l) . . .

0
0

TR A D E**
Department sto re s a le s ............. +
Department sto re stoc ks............ +

0
+2

0
+ 2

5
1

+ 8
+ 4

-2

+ 1
+ 6
-3
-3
-3
4t

+2
+ 7
-2
-2
-3
+ 4 t

+

C o nsum e r.........................................

**A djusted for seasonal variation.




0

+ 1

+ 1

2
1

+ 4
+4

0
2
1
2
1
11

+2
+ 7
-5
-6
-2
4

+2
8
-5
-6
-3
+7

ot

+

+ 4t

+
+

0
0

4
4

Stocks

mo. year mo. year mo. year mo. year mo. year
ago ago ago ago ago ago ago ago ago ago
-1

-2
+ 4

+ 2

+

+

6

0 + 10

7 +

7

+

9 +

4

1 + 24 - 1 4 +

8 +

2 +

8 +

1

7 + 16 -

2 +

7 +

5

+ 13 +

3

0 + 20 +

5

+ 14 + 1 1 +11 -

3

-2

+
+

+
-

Sales

Payrolls

+ 4{

t2 0 Cities
{Philadelphia

+
+
+

Lancaster. . .

0

-2

+ 1 +

Philadelphia.

B A N K IN G
( A ll member banks)
0
D e p o sits............................................
0
L o a n s ..................................................
2
Investm ents...................................... 3
U . S . G o vt, s e c u ritie s ............... O t h e r ..............................................
1
Check payments............................ + 1 3 t
P R IC ES

2

Check
Payments

Per cent
Per cent
Per cent
Per cent
Per cent
change
change
change
change
change
March
March
March
March
March
1957 from 1957 from 1957 from 1957 from 1957 from

-1

2

1957

Department Store

Factory*

U n ite d States

P e r cent change

M arc h
1 9 5 7 from

AGO

0

+2

0 +

Reading.......

+
+

-4

-1

Scranton. . . .

+

-1
-2

-1

-3

+

3 +

Trenton........

-2

-1

-2

+

4

+ 23 +

2 +20 +

9 +26 +26

0 +

3

+ 18 -

9 +

2 +13 +

8 -1 2 +

6

+

0

-2

W ilm ington..
4
3

W ilkes-Barre

+ 1

-2

-1

+

3 + 18 +

7

York.............

-1

-2

-2

-

1 + 28 -

1 +14 +

8 +

4 +

5

-

+ 12 + 1 2 + 1 9
1 +

8 -

1

1
0

3

*N o t restricted to corporate limits of cities but covers areas of one or
more counties.

15