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THE BUSINESS REVIEW FEDERAL RESERVE BANK OF PHILADELPHIA • -St u*.*.- MAT, 1948 Know when to Spend and when to Spare And You need not be Busy; You’ll never be Bare. Thomas Fuller, L608-1661 It MAY be that this is the time for a wholehearted return to the nearly-forgotten Philosophy of Thrift by which our grandfathers lived. Too many of us have taken the position that unless consumers are clamoring for more goods than are available— unless we have a sellers’ market—business is “bad.” Actually, this is the time when consumer spending should be restrained—when saving is, indeed, a virtue. Less spending by consumers might mean that business would be less “good” now, but it would mean a better chance for business to be really good in the longer run. The following articles present the facts on consumer spending and saving. They indicate that a return to a buyers’ market is not imminent and that in recent months consumers have been spending more and saving less. The Security Loan Drive affords an opportunity to increase saving and make a real contribution to the con trol of inflation. SPENDING FOR CONSUMPTION For six successive years, through war and peace, merchants have been catering to the apparently insatiable demands of the public. On several occasions, sales faltered momentarily only to be followed by another and more vigorous wave of buying. It has been too good to be true; surely it must come to an end some day. But when? When prices climbed so briskly a year or more ago there was much talk about a buyers’ strike. People were getting fed-up, it was said, with over priced merchandise of all-too-frequent inferior quality. But goods kept getting better in quality, gradually more plentiful, and prices kept going up. And people kept on buying. The buyers’ strike never came. People needed and wanted too many things, and they had the money or the credit to buy them. Retail trade, of course, had its wartime pains but they were “growing pains.” The goods were not coming through—that is, not the same kind of goods as in peacetime. But the dollar volume went up year by year. When people could not buy durables like cars and refrigerators they spent their money on nondurables like food and drink or furs and finery. When the war ended, people had about $100 billion more liquid assets than when the war started. That in itself was a powerful stimulant to retail trade. Spending power was augmented by several rounds of wage increases and rising employment. Rising prices failed to bring forth enough consumer goods, especially the durables. Businessmen had to restore depleted inventories; they had to expand and renovate productive facilities, which diverted durable goods from con sumers markets. Heavy exports also delayed satisfaction of the home market. High levels of business activity reinforced spending power, which exerted ever-rising pressure on prices. Almost the full army of industrial workers—58 million strong—is engaged in a gigantic effort to produce the goods and services in urgent demand. In the process, consumer spending power is being created faster than consumer goods and services. Traveling at high speed with a wide-open throttle is sure to set up stresses and strains in the econ omic machine. Are any of these apparent in con sumer markets and, if so, are they alarming? Page 48 An Appraisal of the Current Retail Market Although current incomes are high, an unusual ly large portion is being spent for available goods. Personal savings, which were running well ahead of their normal relationship to income throughout the war period, were consistently below “normal” last year. The actual amount of personal savings declined from $29 billion in 1945 to $15 billion in 1946 and $11 billion in 1947. Despite smaller savings, a net addition to liquid asset holdings of individuals occurred last year. There has also been a shift in the income pat tern since the close of the war that indicates some squeeze on lower income groups. The rise in wage and salary income lagged during the past two years. In 1945, wages and salaries accounted for 68 per cent of total personal income, but declined to 62 per cent in 1947. The largest in creases were in business and professional in comes. Farm proprietors’ incomes and interest payments and dividend disbursements also rose substantially. Comparatively, the largest group of income recipients are not getting as large a slice of the pie today as they were two years ago or even in pre-war 1941, when wages and salaries were 65 per cent of total income. A larger and larger proportion of income has been absorbed by the rising cost of the most es sential consumer goods—foods. A recent study by the U. S. Department of Commerce shows that food expenditures have increased from 22 per cent of disposable income in 1941 to 29 per cent in 1947. While a small part of this increased ex penditure represents greater per capita consump tion, the bulk of the increase results from higher prices. The fact that per capita consumption declined somewhat between 1946 and 1947 may or may not be significant. In any event, the increas ed expenditure for food during the recent past undoubtedly affected spending for other types of goods. Decline in jewelry sales was one of the first in dications that demand may be weakening, but probably more significant among recent develop ments has been an easing in the demand for tex tile, leather, and rubber products. Prices of auto mobile tires have been reduced substantially, and shoe manufacturers are concerned about sales prospects, particularly for higher-priced lines. With the exception of rayon, the supply situation in textiles is less stringent than heretofore. Unit sales of all types of women’s apparel are down. CHART H DEPARTMENT STORE SALES AND STOCKS THIRD Consumers have become increasingly price and quality conscious. Preference for inexpensive merchandise of reasonable quality has replaced the wartime habit of buying anything at any price. Increased business in bargain basements clearly shows this trend. SALES Rising credit activity is another possible in dication of a tighter market. But to some extent this credit expansion simply reflects credit pro motion activity on the part of retailers and in creased sales of goods normally sold on the in stalment plan. While there are more frequent signs of weak ness in the consumer market, they are scattered and not severe. It is particularly noteworthy that while dollar volume of retail sales has been in creasing steadily since the end of the war, physi cal volume today probably is only slightly higher than it was in mid-1946. (Chart I). Dollar volume of sales adjusted for seasonality declined in the early months of this year, but it is too early to ascertain the significance of this development. CHART I RETAIL SALES UNITED STATES INDEX ■NON-DURABLE' GOODS STORES DURABLE GOODS STORES , SALES ADJUSTED FOR PRICE CHANGES TOTAL I ; :t; ,, 1945 1946 1947 FEDERAL RESERVE DISTRICT INDEX {/-STOCKS 1945 1946 1947 1946 Trends at Department Stores in the Third District A review of department store activity reveals the ever-changing character of demand for dif ferent types of goods. During the post-war period, department store activity has been more sensitive to changes in consumer habits and re actions than total retail sales. Two important items in total trade, which are not of great sig nificance in department store activity, are foods and durable goods, especially automobiles. Strong consumer demand for both these items has tended to smooth out the trend of total retail sales. Many types of merchandise sold at department stores are in the nature of semi-essential items. Apparel, both men’s and women’s, and housefurnishings make up the bulk of department store volume. While purchase of these goods cannot be postponed indefinitely, it can be delayed for short periods of time, and the delay is frequently reflected in sales volume. Department store sales in the Third Federal Reserve District totaled $607 million last year, a new all-time high. This volume was $60 mil lion greater than in the previous year and two and one-half times pre-war. A record Christmas season was a fitting climax to a very successful year. Page 49 Although sales continue to increase, the upward trend is slowing down. (Chart II). but furniture volume has also been rising for the past year after a slight decline in the second half of 1946. The most rapid rise occurred in the year follow ing V-J Day, as service men returned to the con The smallest post-war increase in dollar sales sumer markets and employment and income in has been in women’s apparel and accessories, and creased. A poor winter season followed, and small wares. Both of these departments enjoyed sales during late 1946 and early 1947 averaged vigorous expansion during the war years, and below the mid-1946 peak. The shock of sharply activity is still maintained at a high level. In the rising prices and the growing quality conscious women’s apparel and accessories department, ac ness on the part of consumers accounted for this cessories have shown greatest stability. Apparel temporary slump. sales have been much more erratic and contrib uted prominently to the slump in total department Buying began to increase again in the late store sales a year ago. spring of 1947 reaching a new peak in the Christ mas season. Dollar sales adjusted for normal Other major main store departments reflect seasonal changes, declined somewhat in the first the total main store trend—a sharp rise in the three months of this year, and averaged only first half of the post-war period, followed by a slightly more than in the last half of 1947. Easter leveling off at a high plateau in the last half. trade this year was generally up to expectations. If food prices remain high and food still takes an unusually high proportion of the consumer’s dol lar, prospects for a large increase in spending at Credit Buying department stores are not too good. Expanding credit business accounted for the total increase in department store sales last year. Cash sales actually declined slightly while instal Sales by Departments ment purchases rose 55 per cent and charge account volume was 19 per cent higher. Consumer demand for different types of goods has varied considerably during the past three This shift from the wartime habit of buying years. Changes in the purchase pattern are in for cash started early in 1946, and there is no dicated by seasonally-adjusted indexes of sales evidence to indicate that this new trend is slowing in major departments of stores in this district. down. Cash purchases accounted for 55 per cent (Chart III). of total sales in 1945, only 45 per cent last year, and 42 per cent in March this year. The cashThe most significant development has been the credit pattern today is similar to that of pre-war increasing demand for less expensive merchan 1941 when cash purchases were 41 per cent of dise, as evidenced by a comparison between main the total, charge accounts 49 per cent, and instal store and basement store activity. Sales in the up ment 10 per cent. stairs-store rose much more rapidly than base ment sales in the first year following V-J Day, As credit buying expanded, the repayment rate but more recently the opposite has been true. —the ratio of repayments to consumer debts Basement sales continued to rise and main store outstanding—slowed down and receivables rep sales leveled off. The pressure of skyrocketing resented an increasing part of department store prices following the removal of controls forced assets. Despite this decline, however, credit bal more and more customers into the economy base ances are still being repaid faster than in pre-war ments. The growing horde of underground shop 1941. pers is once again requiring the attention of re tailers. The trend of men’s and women’s apparel Liberalization and elimination of Regulation sales clearly illustrates this changing pattern. W contributed to the expansion of credit and slow ing down of payments. The return of durable The only major department in the main store goods normally sold on deferred payments, ag that continues to show a strong upward trend is gressive credit promotion, and the price squeeze housefurnishings. The rise in sales of major on lower income groups were also contributing household appliances has been most spectacular, factors. CHART HI SALES BY DEPARTMENTS THIRD FEDERAL RESERVE DISTRICT (INDEX 1942=100) INDEX MAIN STORE-TOTAL BASEMENT INDEX STORE-TOTAL 200 I 50 100 50 1945 1946 1947 1948 1945 1946 1947 1948 MAIN STORE DEPARTMENTS INDEX WOMEN'S APPAREL AND ACCESSORIES INDEX MEN'S AND BOYS' WEAR 200 200 I 50 150 100 I 00 50 50 PIECE GOODS AND HOUSEHOLD TEXTILES SMALL WARES 200 200 I 50 100 50 HOUSEFURNISHINGS MISCELLANEOUS 200 200 150 I 00 50 1945 1946 1947 1948 1945 1946 T947 1948 BASEMENT STORE DEPARTMENTS INDEX WOMEN'S APPAREL AND ACCESSORIES MEN'S AND BOYS'WEAR 150 1 00 v 50 1945 1946 t V a!** 200 1947 1948 1945 INDEX 200 1 50 1 00 1 1 1946 50 1 1947 1948 Page 51 Inventories Summary “Caution” has characterized inventory policy at department stores in this district throughout the post-war period. While stocks on hand have fluctuated, generally they have been maintained below the pre-war relationship to sales. The largest increase occurred during the first eleven months of 1946 as reconversion of industry was completed and civilian goods flowed into the market in greater quantities. With the slump in sales during the winter months, store managers quickly reversed their inventory policies. Inferior merchandise was sold at reduced prices, new orders were placed with greater care, and, in some instances, outstanding orders were can celled. At the present time it is by no means apparent that a return to a buyers’ market is imminent. Isolated instances of price cutting have taken place. Some lines are moving more slowly. In ventory positions are vulnerable to a sudden drop in sales in many instances. Most urgent consumer needs have been satisfied. But these con ditions are not sufficiently general or severe to be decisive. At most, they are indications of broad changes which may eventually come. Consumer resentment of high prices, which may well be increasing, should not be mistaken for effective buyer resistance. For the time being, the “squeeze” on some income groups is being offset by the expansion of consumer credit and additional spending by those able to pay the price. t ** The practices of ordering well in advance of need and duplicate ordering, that grew out of the scramble for merchandise during the war, were gradually eliminated as supplies became more plentiful. The normal pattern of seasonal buying is being reinstated rapidly, and outstanding orders are again in line with sales. The high level of personal incomes, the avail ability of consumer credit and large holdings of liquid assets indicate that a sharp decline in the dollar volume of retail trade and a sudden shift to a buyers’ market are unlikely. Lower taxes and the prospect of greater Government ex penditures indicate a substantial decrease in the Treasury’s cash surplus during the coming year. Thus it appears that Treasury operations will Stocks on hand have been increasing rapidly withdraw a much smaller amount of money from within recent months but do not appear to be the income stream than last year. Investment excessive. Retailers are as price and quality and employment are at high levels and no break conscious as their customers—as indeed they in them is anticipated for the near future. must be. An over-all view which points toward a high level of sales and higher prices does not preclude The biggest problem today is how to maintain the possibility of trouble in certain lines. More an adequate stock of lower-priced merchandise over, the longer inflationary pressures continue, to meet the demands of basement shoppers. the more serious the reaction may be. SAVING FOR SECURITY Business is “good” today, not only in retail trade but in most other fields as well. It is apt to be “good” tomorrow; but it would be better the day after tomorrow if it were not so “good” today. “Good” business has come to mean a sellers’ market, and there is a growing feeling that unless consumers are clamoring for more goods than are available to buy, business is “bad”. This sounds very much like the definition of inflation: a condition in which effective demand exceeds the supply of goods at stable prices. Indeed, the facts show that the business boom has been a process Page 52 of inflation. Demand is huge, bolstered by record high incomes, use of accumulated savings, and the free use of credit. Supply, although larger than ever before in peace time, is short of demand. Prices are still rising. Fear of a slump is grounded on the feeling that this situation cannot last. Continued inflation eventually produces stresses and strains in the economy, bringing on a downward spiral. Busi ness turns “bad” when demand falls off and the market becomes a buyers’ market. * LIQUID SAVING BY INDIVIDUALS SPENDING AND SAVING UNITED STATES 150 DISPOSABLE NCOME 100 CONSUMPTION (Billions of dollars) 1945 1946 Currency and bank deposits ... Savings and loan associations. . . Insurance and pension reserves. U. S. savings bonds....................... Other U. S. Government securi ties ................................................ State and local government securities ..................................... Corporate and other securities. . Liquidation of debt (minus indi cates increase in debt)........... +19.0 + 1.1 8>5 + 6.8 +11.9 4" + 6.9 + 0.9 + 3-7 * + 1.3 — 0.2 — 0.7 — 0.4 + 0.4 + 0.3 + 1.2 — 1.3 — 6.5 — 6.7 Total liquid savings.............. +36.9 +14.4 + 8.9 1947 + + + + 3.3 1.2 6.6 1.8 •Less than $50 million. Source: Securities and Exchange Commission. The jorm of saving is also changing. As the rate of total saving declines there has been a SAVING tendency for individuals to add less to their cur "35 '40 1945 1946 1947 1946 rency and bank deposit holdings. Savings in insurance and pension reserves remained relative ly constant in 1947, thus constituting a larger But there is no inevitability in this sequence portion of the total. There has been a noticeable of events. Restraint of inflationary forces is the shift of liquid saving into private debt forms first step in preventing a depression. Since our since the war. Purchases of the securities of economy is operating near peak capacity, there is corporations, for example, have increased as a little prospect of combating today’s inflation result of a growing supply of such issues and through more output. We must focus attention rising interest rates. on demand. One of the most effective ways to reduce demand is simply not to spend as much— Investment in savings bonds is much smaller to save more. More saving and less spending than during the war, but these securities still might mean that business would not be as “good” remain an important part of total savings. Moreas it has been but would mean better business in the long run. SALES AND REDEMPTIONS OF SAVINGS BONDS ANNUAL QUARTERLY-ANNUAL RATES UNITED STATES Savings Trends ALL SERIES An important reason why dollar retail sales have continued to rise since the war is that individuals are spending more and saving less of their in comes. It has also been an important reason why consumers’ prices have risen so rapidly. In the year and a half since prices were de-controlled, the cost of living has risen by one-fourth. At the same time, consumer expenditures have increased and personal saving has decreased at about the same rate as the price rise. The portion of incomes saved is now somewhat below “normal”—that is, compared with the 1929-1941 relationship. Surveys made during 1947, moreover, indicated that the distribution of savings was changing. Many individuals in the lower income groups were using liquid assets which they accumulated dur ing the war to meet the higher cost of living and to pay for emergencies. Many are slowing down repayment of debts and are incurring new debt, particularly for buying consumers’ goods and housing. SOLD k ^Lsold 0 500 A M fc|B 1 EXCESS OF SALES OVER REDEMPTIONS I I EXCESS OF REDEMPTIONS OVER SALES SERIES E i m SERIES F v-SOLD 0 500 '41 '42 '43 '44 JL Asold -✓-REDEEMED SERIES G redeemed 1945 Page 53 over, sales of all savings bonds, as shown in the chart, have almost consistently exceeded redemp tions. In April, however, individuals redeemed more Series E bonds than they bought. In 1946 and again in 1947 redemptions exceeded sales in the middle of the year. The possibility of a con tinuance of this unfavorable sales-redemption relationship is a strong reason for increasing sales during the coming months. Security Loan Drive The nation is currently engaged in a Security Loan Drive which began April 15 and will continue until the end of June. Pennsylvania’s quota is $175,000,000 of which it is hoped that $110,250,000 will be realized through the sale of Series E bonds and $64,750,000 in Series F and G bonds. Phila delphia’s quota is $49,000,000. The drive is designed particularly to appeal to small savers. But, as the accompanying table in dicates, the offerings meet the needs of other in vestors as well. As a special inducement to larger savers, for example, the limitation on individual purchases of Series E savings bonds during the calendar year has been raised from $5,000 (ma turity value) to $10,000. each $1 million of savings deposits. For the bonda-month plan, it has been proposed that banks consider one out of each 4Y2 checking accounts as a likely prospect. This intensive effort to induce people to save is appropriately called the Security Loan Drive. Surely the tremendous political, social, and eco nomic upheavals now going on and likely to come make the search for security one of the most important basic human drives today. Savings bonds can be one answer to the problem of per sonal economic security confronting all of us. “Saving for a rainy day” is a manifestation of the desire to protect ourselves against risks and uncertainties ahead. From an economic point of view, this is often just a matter of common sense. Incomes are high today, but they become worth less and less as prices rise. If a slump comes, incomes are likely to decline but the sav ings built up during prosperity can serve as a backlog. Moreover, they will be worth more as prices decline. Savings bonds are designed to meet our needs for personal security. They are free from the risk of market fluctuations and can be turned in for cash on relatively short notice. They yield a comparatively high return—in the case of Series E bonds as high as 2.9 per cent. Series G bonds Banks can play a very important part in selling can be used to provide current income in the fu these securities to the saving public. A rough ture, or regular purchases of Series E bonds can yardstick which has been suggested for banks is build up an annuity. Their purchase requires a sales of $5,000 of savings bonds a month for each minimum of investment analysis and inconven $1 million of commercial deposits and $2,500 for ience. For the wage earner, regular purchases OFFERINGS IN THE SECURITY LOAN DRIVE Series E Savings Bonds Series F Savings Bonds Series G Savings Bonds 75% of maturity value 74% of maturity value 100% 10 years from date of issue 12 years from date of issue 12 years from date of issue Rate .................................................................................................. Varies; 2.90% if held to Varies; 2.53% if held to maturity maturity Denominations ................................................................................ $25 to $1,000 (maturity $25 value) Redeemable for cash prior to maturity.................................. At holder’s option only, after 60 days from issue date at stated redemption values to $10,000 value) (maturity 2 Vt% $100 to $10,000 At holder’s option only, after 6 months on one calendar month’s notice at stated redemption values At holder's option only, after 6 months, on one calendar month's notice at stated redemption values* Use as collateral.............................................................................. No No No Salable in open market................................................................ No No No Amount for which eligible investor may subscribe........... Not more than $10,000 ma Not more than $100,000 issue price of Series F and G turity value in each cal together in any one calendar year endar year after* decease63*^1 °* owner’ rec^ecnla^^e at 100% after 6 months from issue date if application for redemption is made within 6 months Page 54 can be made automatically through pay roll de proper volume and use of savings can help to ductions. The self-employed person can partici smooth out the fluctuations in economic activity pate in the bond-a-month program in which his which have plagued all of us in the past. bank will make regular purchases for him out of his deposit account. Others will find numerous Economic security can help to assure political opportunities to buy—from the local bank, retail security. The more people holding the Govern store, or door-to-door canvasser. ment debt the greater will be the participation in Personal security means security for our econ the financial management of the country. If we omic system. More saving today would dampen can prevent the fluctuations characteristic of our the demand for goods and consequently the up system in the past, we can greatly strengthen ward pressure on prices. It would help to solve the economic and political system which we have the current problem of excessive spending power and want to retain. And a strong internal system represented by our large supply of money. Great enables this country to give greater assistance to er saving could enable business to finance a large- less fortunate peoples abroad. er part of its expansion out of current saving rather than by borrowing from banks, thus avoid “Normalcy” is a myth. We can never remain— ing the expansion of the money supply which re nor could we afford to remain—static. “Secur sults from bank lending. By using our savings ity” does not mean “normalcy.” But surely we to buy savings bonds, we turn over to the Treas have enough control over our destinies to be able ury funds with which it can pay off bank-held to meet the changes which must come and yet to debt and thus reduce the money supply. If and secure ourselves against the uncertainties and when business activity starts on the downswing, difficulties which they will bring. The overwhelm the use of accumulated savings can stimulate the ing success of the Security Loan Drive would be economy when it needs it most. In short, the an important step in that direction. BUSINESS STATISTICS Production Philadelphia Federal Reserve District Adjusted for Seasonal Variation Not Adjusted Production Workers in Pennsylvania Factories Per cent chsmge Indexes: 1923-25 = 100 INDUSTRIAL PRODUCTION MANUFACTURING.............. Durable Goods....................... Consumers’ Goods................ Metal products..................... Textile products.................. Transportation equipment Food products....................... Tobacco and products ... Building materials.............. Chemicals and products. . Leather and products......... Paper and printing............. Individual Lines Pig Iron.................................. Steel....................................... Iron castings......................... Steel castings....................... Electrical apparatus........... Motor vehicles..................... Automobile parts & bodies Locomotives and cars.... Shipbuilding......................... Silk and rayon.................... Woolens and worsteds. .. . Cotton products.................. Carpets and rugs................ Hosiery.................................. Underwear........................... Cement.................................. Brick....................................... Lumber and products.... Bread & bakery products. Slaughtering, meat pack.. Sugar refining.................... Canning and preserving. . Cigars.................................... Paper and wood pulp ... Printing and publishing. . Shoes....................................... Leather, goat and kid. .. . Explosives........................... Paints and varnishes......... Petroleum products........... Coke, by-product................ COAL MINING Mar. Feb. Mar. 1948 1948 1947 109p 112p 123p lOlp 145 75p 125p 120p 117 56p| 160p| 86p 116 | 88 114 91 97 226 30 118 57 — 88 79p 38p !09p 82 138 95p 61 30 — 121 72 185p 118 101 119 96 77p 102p 114 208p 157p 67p 68 57p CRUDE OIL................................ 284 488 ELECTRIC P’lVR—OUTPUT 516 Sales, to industries............. 359 BUILDING CONTRACTS TOTAL AWARDS+........... 198 Residential....................... 169 Nonresidential+................ 169 Public works & utilities-!-. 333 Mar. 1948 from 107r 108 114r lOlr 137 70r 112 123 119 55r 158r 87 117 Month ago — 21 — 1 o1 — 2 + 3 + 3 — 2 0 —17 — 8 — 8 — 9 — 3 87 100 85 98 228 47r 120r 59 _ 85 75 45 85 72r 130r 97r 58 29 _ 102 105 66 64 194 196 141 120 101 91 123r 122 101r 90 89 85r 105r 77 120 107 234 215r 167 162 75 74 74 71 86 101 285 273 470 450 487 460 372 343 —14 + 5 + 3 + 11 + 3 —21 — 3 0 + 2 + 3 + 4 — 1 + 1 + 1 — 1 —15 — 1 + 1 — 2 +19 +10 — 5 —16 0 — 4 — 5 —14 — 3 — 5 —ii — 6 —11 —8 —34 — 1 + 4 + 6 — 3 165 177 139 269 +20 — 4 +22 +24 111 113 123 103 140 73 128 121 141 61 174 95 120 102r 108 89r 88 220r 38 121 57 _ 85r 76 38 108 81r 139 112 62 30 128 157 107 101 1 1948 Mar. Feb. Mar. from 1948 1948 1947 3 Year mos. ago 1947 + 2 + 2 109p 111 107r + 3 + 2 112p 112 108r + 8 4- 5 0 0 + 6 + 5 146 141 137 77p 77 72r + 6 + 4 +11 + 3 133p 131 120r — 2 - 4 116p 117 118 — 2 - 4 108 118 110 +1 + 4 49p 50 48r +1 160p 173 159r — 2 +10 90r 88p 101 — 1 0 118 120 119 + 1 + 1 101 105r +14 + 8 122 114 + 8 - 1 96 91r — 1 -10 109 98 — 1 0 210 211r —36 -29 32 38 — 2 + 2 129 131 — 2 -10 62 59r +45 + 19 _ _ + 4 0 91 90r + 6 + 5 76p 79 —17 -19 40p 41 -f 28 -30 109p 110 + 13 - 8 85 84 + 6 ^ 7 150 151 — 2 - 4 73p 78 + 4 -- 3 60 59 + 6 + 6 29 29 — 5 - 4 108 lllr + 16 + 2 114 101 + 13 -ii 111 86 — 6 - 4 164p 179 — 1 - 2 109 119 +11 + 9 103 101 — 3 - 2 121 123r + 6 + 8 101 106r — 9 +14 76p 97 +33 +18 102p 105r + 7 + 7 116 117r — 4 - 5 206p 230 — 3 - - 3 163p 176 —10 - 3 67p 76 — 4 + 1 68 74 —43 -21 62p 94 + 4 0 289 285 8 + 8 498 498 +12 + 10 511 526 ,+ 5 + 6 342 368 1 . -f-55 +72 172 163 + 7 +33 128 125 +57 +54 169 140 |+230|+264 303 322 * Unadjusted for seasonal variation. 100 107 89 110 212 50r 131r 64 87 72r 48 85r 75r 142r 75r 57 27 115 99 98 174 110 93 124 96 84r 77 109 214r 169 75 71 103 279 459 455 326 in 119 107 92 p Preliminary. r Revised. + 3-month moving daily average centered at 3rd month. ** Increase of 1000% or more. Local Business Conditions* Percentage change— March 1948 from month and year ago Allentown......... Altoona.............. Harrisburg. . . . Johnstown......... Lancaster......... Philadelphia . . Reading.............. Scranton........... Factory employment Factory pay rolls Feb. 1948 — 1 0 — 1 + 1 + 1 0 0 0 Mar. 1947 — 1 — 9 — 3 + 7 + 3 0 — 5 + 5 Feb. 1948 — 2 — 2 0 — 4 + 2 0 + 1 0 Wilkes-Barre . + 1 0 Williamsport. . . Wilmington. . . . + 2 York.................. — 1 — 8 —14 + 7 — 4 + 2 0 + 4 + 1 Building permits value Mar. Feb. Mar. 1947 1948 1947 +14 + 19 +110 + 8 +231 + 96 + 14 — 94 — 52 +19 — 42 +102 +17 +219 + 33 + 9 + 107 +339 +17 + 4 + 81 +23 +375 — 37 + 65 — 35 + 11 + 35 + 78 + 1 +904 +405 + 16 + 12 + 71 + 7 +225 — 35 Retail sales Feb. 1948 +33 +87 + 18 +20 +27 +33 +19 +42 +31 +40 +25 _ +27 Mar. Feb. 1947 1948 — i +15 + 8 +17 + 5 - -27 -14 +29 -31 + 5 -17 + 8 -12 + 6 -21 + 6 - 2 + 12 + 5 -28 -18 +12 _ -22 + 7 1-20 • Area not restricted to the corporate limits of cities given here. ** Increase of 1000% or more. 56 Digitized Page for FRASER Debits Mar. 1947 +37 +12 + 6 +23 0 +16 + 6 + 8 + 6 +14 +16 +17 0 Summary Estimates—March 1948 Weekly Weekly man-hours pay rolls worked All manufacturing......... 1,113,500 $55,465,000 44.923.000 Durable goods industries 631,200 34.457.000 25.843.000 Nondurable goods 482,300 21.009.000 19.080.000 Employ ment Changes in Major Industry Groups Employment Per cent Mar. change 1948 In 1947 dex Feb. 1948 Mar. All manufacturing........... 130 0 0 Durable goods industries. 156 +i 0 Nondurable goods industries......................... 106 0 0 Food....................................... 121 —1 - 2 Tobacco................................ 101 —1 - 1 Textiles................................ - 4 89 0 - 2 Apparel................................ 96 +1 b 4 Lumber.................................. 94 +2 Furniture and lumber products............................ 103 —2 + 1 0 + 1 Paper..................................... 121 Printing and publishing. . 135 —3 0 - 1 0 Chemicals.............................. 121 Petroleum and coal products........................... 150 +1 + 7 -15 Rubber.................................. 159 —2 - 2 Leather.................................. 95 -1 Stone, clay and glass......... 134 +2 Iron and steel....................... 139 +1 + 1 -12 0 Nonferrous metals.............. 148 Machinery (exci. elect.). . 212 +1 + 7 - 3 Electrical machinery......... 229 —1 Transportation equip. 220 +3 - 9 (excl. auto)....................... Automobiles and -10 equipment....................... 171 —4 - 8 Other manufacturing.... 135 —1 Indexes (1939 average = 100) Pay rolls Per cent Mar. change 1948 from In Mar. dex Feb. 1948 1947 288 +1 +14 328 +2 +15 241 232 222 225 251 199 0 +1 0 +1 +1 +1 +11 +H -- 2 - -19 +14 +22 240 260 265 246 —2 —1 —3 —1 (-11 -13 - 6 b ? 284 284 193 287 290 308 443 476 0 —6 —6 +3 +3 +1 +1 0 +15 -24 + i + 13 +20 + 1 +21 + 9 424 +5 + 8 345 263 —6 0 - 3 - 3 Average Earnings and Working Time March 1948 Per cent change from year ago Weekly earnings Hourly earnings Weekly hours Aver Ch’ge Aver Ch’ge Aver Ch'ge age age age All manufacturing. . . $49.81 +13 $1,235 +11 40.3 + 2 40.9 + 4 54.59 + 16 1.333 +11 Durable goods Indus. Nondurable goods 0 43.56 +10 1.101 +10 39.6 industries.................. 0 42.94 + 13 1.041 + 13 41.2 Food................................ .752 + 1 38.5 + 1 28.95 + 3 Tobacco......................... 45.16 + 14 1.141 + 13 39.6 + 1 Textiles......................... .942 + 10 39.0 + 1 36.77 + 12 Apparel......................... .996 +16 39.6 + 2 39.43 + 18 Lumber......................... Furniture and lumber .998 + 9 43.0 + 1 42.92 + 10 products..................... 46.6f + 12 1.046 +11 44.6 + 1 Paper.............................. 55.44 + 6 1.44f + 9 38.3 — 3 Printing and pub........ 0 48.55 + 8 1.185 + 8 41.0 Chemicals.................... Petroleum and coal 39.3 — 2 1.469 57.66 + » + 8 products..................... 44.30 —11 1.28£ + 5 34.4 —15 Rubber........................... 35.7 — 6 .972 +11 34.72 + 4 Leather......................... 48.95 + 14 1.18C + 10 41.5 + 3 Stone, clay and glass. 56.01 +19 1.363 + 11 41.1 + 7 Iron and steel.............. 54.18 +14 1.333 +13 407 + 1 Nonferrous metals. . . Machinery (excl. 53.00 +13 1.309 +11 40.5 + 2 electrical)................ 58.06 + 12 1.435 +10 40.5 + 2 Electrical machinery. Transportation equip. 40.3 + 9 58.84 + 19 1.460 (excl. auto).............. Automobiles and equip 55.55 + 1 1.364 +12 40.7 — 4 40.96 + 4 1.069 + 7 38.3 — 3 Other manufacturing Distribution and Prices Per cent change March 1948 1948 from from 3 Month) Year mos. ago | ago 1947 Wholesale trade unadjusted for seasonal variation Total of all lines.................. Drugs .................................. Dry goods ........................... Electrical supplies ........... Groceries .............................. Hardware .............................. Jewelry ................................ Paper .................................... Inventories Total of all lines ................ Dry goods.............................. Electrical supplies ........... Groceries .............................. Hardware ........................... Paper .................................. + 5 + 13 + 15 + 2 + 5 + 13 + 17 — 7 + 6 —10 + 2 — 8 — 3 + 4 — 3 + + + — + — +10 +16 + 5 — 2 +25 +46 3 8 6 2 4 1 — 8 — 3 0 + 2 0 + 4 Source: U. S. Department of Commerce. Prices Basic commodities (Aug. 1939 = 100). Wholesale (1926 = 100) ....................... Farm .................... Food ....................... Other .................... Living costs (1935 1939 = 100) United States . . . Philadelphia .... Food .................. Clothing ............. Fuels .................. Housefumishings Other .................. Per cent change from Mar. Year Aug. 1948 Month] ago ' ago 1939 318 — 2 - 5 +218 161 186 174 148 0 0 + 1 0 + 8 + 2 + 4 +13 + 115 +205 + 159 + 84 167 166 196 192 135 196 142 0 — 1 — 2 0 0 + 1 0 - 7 6 6 6 8 9 4 Indexes: 1935-1939 = 100 +1 + 69 + 69 -Ill - - 93 - 40 - 95 - 41 RETAIL TRADE Sales Department stores—District........... Philadelphia Women’s apparel ........................... Men’s apparel.................................. Shoe .................................................. Furniture ........................................... Inventories Department stores—District ......... Philadelphia Women’s apparel ............................. Shoe ...................................................... Furniture ........................................... FREIGHT-CAR LOADINGS Total ...................................................... Merchandise and miscellaneous. , Merchandise—lc.l................................ Coal ...................................................... Ore .................................................... Coke .................................................... Forest products ................................ Grain and products ......................... Livestock............................................. MISCELLANEOUS Life insurance sales ....................... Business liquidations Number ........................................... Amount of liabilities.................. Check payments .............................. Adjusted for seasonal variation Not adjusted Per cent chtange March 1948 1948 Mar. Feb. Mar. from from 1948 1948 1947 3 Month Year mos. ago ago 1947 Mar. Feb. Mar. 1948 1948 1947 +12 +11 + 6 + i — i 284 258 290 259 253p 216 195 208 186 146 256r 235 282 279 250 — 260p 228p 241 140p — 246 221 244r 141 — 224r 209 242 125 — — 6 — 3 —13 —13 +12 — 1 —10 —20 —25 121 128 83 110 84 163 81 108 74 123 121 77 140 65 192 71 102 68 135 132 95 150 70 188 83 140 84 — 2 189 205 201 18 17 249 21 17 250 31 47 217 258 237 213 284 241p 263 232 234 238 200 237r 220 217 317 245 — 2 + 2 — 9 +19 +20 +23* + 9 + 8 — 2 —10 — 2 + 8* 260p 226p 246 125p ~~ 253 228 249r 137 — 224r 207 247 112 — + — — — + +16 + 9 0 + 12 + 11* 129 133 83 107 191 173 93 114 80 134 133 82 135 171 179 88 116 74 143 138 95 145 159 200 95 147 91 — 4 + 1 + 2 —21 +12 — 3 + 6 — 2 + 8 —10 — 3 —12 —26 +20 —13 — 2 —23 —12 182 190 194 — 4 — 6 220 —14* —43* +39* + i* —65* + 3* — 2 +14 + 9 251 • Computed from unadjusted data. 258 p Preliminary. 3 1 1 8 5* r Revised. Source: U. S. Bureau of Labor Statistics. BANKING STATISTICS MEMBER BANK RESERVES AND RELATED FACTORS Reporting member banks (Millions $) Assets Commercial loans ......... Loans to brokers, etc. . Other loans to carry secur. Loans on real estate. . . . Loans to banks .............. Other loans ...................... Changes in — Apr. 28 1948 four wks. 496 17 14 72 2 251 One year — 9 + 49 + 2 — 4 + 1 — 4 — 2 —13 — 1 + 7 + 50 .............................. 852 —12 + 88 Government securities . Other securities .............. 1392 +50 —131 256 + 6 — Total investments . . . 1648 +50 —125 Total Total loans & invest. Reserve with F. R. Bank Cash in vault ................ Balances with other bks. Other assets—net........... Liabilities Demand dep. adjusted Time deposits.................. U.S. Gov. Deposits .... Interbank deposits ... Borrowings .................... Other liabilities .............. Capital account ................ 2500 473 42 106 58 2011 436 60 341 2 28 301 +38 + 7 + 1 —40 — 2 — + + — + 37 10 5 17 2 — 6 — 25 +15 — 2 — 4 — 14 + 5 + 2 — 3 — 3 + i + i ..._ Changes in weeks ended Third Federal Reserve District (Millions of dollars) Apr. 14 Sources of funds: Reserve Bank credit extended in district........... Commercial transfers (chiefly interdistrict). . . . Treasury operations .................. ;............................... Total ............................................................................. Uses of funds: Currency demand ......................................................... Member bank reserve deposits.................................. “Other deposits” at Reserve Bank......................... Other Federal Reserve accounts........... .................. Total ............................................................................. Member bank reserves (Daily averages; dollar figures in millions) Phila. banks 1947 Apr. 115 . 1948 Mar.1-15 . . . Mar. 16-31 Apr. 1-15. . . Held Re Ex quir’d cess Ratio of excess to re quired $410 427 429 414 $403 420 415 405 $ 7 7 14 9 2% 2 4 2 Country banks $379 1947 Apr. 1-15 . 1948 Mar. 1-15. . 380 Mar. 16-31 . 384 Apr. 1-15. . 391 $330 341 342 348 $ 49 39 42 43 15% 11 12 12 Apr. 21 + 5 +24 +30 —42 —23 1 —18 'l 4-12 + 9 + 8 4-17 Ch’ges in four weeks Apr. 28 — — + ~ 8 — 3 4 +59 3 —54 9 ) + 2 1 — 1 +18 +17 | —18 — 3 +15 —18 + 12 Federal Reserve Apr. 28 Bank of Phila. (Dollar figures in 1948 millions) Discounts & advances $ 18.2 Industrial loans .. . .5 1460.0 U.S. securities......... Total .................... $1478.7' Fed. Res. notes . . . Member bank dep. U. S. general acct.. Foreign deposits . . Other deposits .. .. Gold cert, reserves. Reserve ratio ......... | + 2 —11 — 2 + 4 — 9 + 2 Changes in— Four weeks One year $+ 1-1 $+ 10.7 — .1 — 0.6 — 31.9 —162.7 30.9 $—152.6 $1620.7 $— 4.9 $— 14.8 803.8 + 3.9 + 14.0 94.5 — 77.1 + 59.1 29.3 — 5.9 — 13.4 2.0 + .1 — 0.4 1075.7 — 43.0 +181.9 42.2% —0.3% +6.5% Page 57 4 PEN THE THIRD FEDERAL RESERVE DISTRICT