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JU N E 1 9 5 6

business review

1

FEDERAL RESERVE
BANK OF
PHILADELPHIA

ERCIAL BANKING IN A DYNAMIC ECONOMY
Our eco^brny has grown substantially in the past few decades,

banking kept pace?
In industry, tfere is continued change— new products and new techniques,

■■1




services extended by commercial banks?
questions dealt with in this article.

TRENDS IN OFFICE-BUILDING SPACE AND
OCCUPANCY IN PHILADELPHIA
A substantial office-building program brings new commercial space
on the Philadelphia market. Thus far occupancy has held up well,
reflecting needed expansion and a desire for modern quarters.

CO M M ERCIA L
B A N K IN G
IN A
D YN A M IC EC O N O M Y
We are living in a world of rapid change. On

3. Have the terms on which credit is extended

the economic front there are new industries, new

been adapted to meet the changing needs

products, and new techniques of production. The

of borrowers?

emphasis on change is reflected in the advertis­
ing slogan of one of our large manufacturers,

LO NG-TERM G RO W TH

A

First, let us take a look at the long-term growth

pertinent question for bankers to ponder is,

of commercial banks. Has commercial banking

“ What about our business; are we keeping up

kept pace with the growth of the economy and

“ Progress is our most important product.”

with the times?”

This is the question toward

which this review of the trends in bank earning
assets is directed.
This article deals with three major questions:
1. How does the long-term growth in com­

other financial institutions? This is a question
of particular concern to bankers.

Resource grow th sim ila r to the econom y
Total assets of all commercial banks at the end
of 1955 were nearly ten times larger than in

mercial banking compare with that of the

1914. The chart, which is on a semi-logarithmic

economy and with other financial institu­

scale, shows not only the amount but also the

tions?

rate of change in bank assets. There was a sharp

2. Have commercial banks broadened their

rise in World War I as banks extended credit in

services over the years, or are they still

helping to finance heavy war expenditures. After

supplying the same old product?

a short interruption during the post-war reces-

2



b usiness re v ie w

sion, bank assets continued to expand during the

services. This is not surprising, as commercial

twenties. The only serious interruption in asset

banks provide the bulk of our money supply.

growth occurred during the severe depression of

The volume of money, except when there is a

the early thirties.

Following that depression,

growth was resumed. It was more rapid during

change in velocity, tends to vary with total ex­
penditures.

the war as banks bought large quantities of Gov­

The total value of goods and services pro­

ernment securities. The rate of growth has been

duced contracted more sharply during the great

slower in the post-war period despite the sharp

depression.

upward trend in loans because banks have liqui­

nounced tendency to hoard currency and to hold

dated a substantial amount of Governments.

idle deposits. Since World War II the divergence

An important reason was the pro­

Growth in absolute terms is not too significant.

in rates of growth has been in the opposite direc­

As all of us know, our economy has been ex­

tion. G.N.P. has risen somewhat more rapidly

panding rapidly. The important question is, has

than commercial-bank assets, particularly in the

banking kept pace with the economy? The rate

early post-war period. Here again a significant

of expansion in commercial-bank assets over the

part of the explanation appears to he an increase

years has been quite similar to the rate of

in the velocity of deposits. The annual rate of

growth of G.N.P.— our total output of goods and

turnover of demand deposits for reporting banks
outside of New York and six other large cities
rose from 14 in 1946 to 20 in 1955.

COMMERCIAL BANK ASSETS
AND GROSS NATIONAL PRODUCT




Grow th pattern sim ila r to
other financial institutions
How does the growth in commercial banking
compare with that of other financial institutions
such as mutual savings banks, life insurance
companies, and savings and loan associations?
It is apparent that commercial banking is more
susceptible to short-term business fluctuations
than the other financial institutions, particularly
life insurance companies and mutual savings
banks. This reflects the relatively wide fluctua­
tions in demand for short-term credit as the
volume of business activity expands and con­
tracts. The inflow of savings and therefore the
net increase in life insurance company and
mutual savings bank assets has been more stable.
Assets of savings and loan associations have
grown rapidly in periods of active home con­
struction— in the twenties and in the post-war
period.

3

business re v ie w

and loan associations were more sensitive to bus­
iness fluctuations during the past four decades
than savings deposits in mutual savings banks.
The most significant development here for com­
mercial bankers is the relative gain of savings
and loan associations in the post-war period,
particularly from 1945 to 1950. A plausible ex­
planation is that people used savings deposits
built up in commercial banks during the war to
purchase durable goods as they became avail­
able. Other possible reasons are the higher return
usually paid by savings and loan associations,
and more active advertising and promotion di­
rected especially toward attracting savings. The
rate of growth of savings deposits in commercial
banks during the past few years compares more
favorably with that of savings banks and sav­
ings and loan associations than in the early post­
war period.
Commercial banks fell behind in the twenties
and particularly during the great depression. The
relative decline in the twenties reflected mainly
the more rapid rate of growth of savings and
loan associations. The resources of savings and
loan associations expanded quite rapidly during
the housing boom of the twenties. During the
decade following the great depression, commer­
cial banks expanded more rapidly than either
mutual savings banks or savings and loan asso­
ciations.

In the post-war decade, commercial

banks have grown less rapidly than savings and
loan associations. The more rapid rate of growth
of savings and loan associations reflects the un­
usually strong demand for home-mortgage credit
and the fact that the expansion in bank loans has
been offset in part by the reduction in their hold­
ings of Government securities.
Have commercial banks been getting their
share of the people’s savings? Savings deposits
in commercial banks and share capital in savings

4



b usiness re v ie w

Structure of e a rn in g assets
Now let us turn to changes in the major catego­
ries of commercial-bank assets. One thing stands
out— the general downward trend in loans rela­
tive to investments until the end of World War
II.

The shrinkage of loans was particularly

sharp during the great depression and during
World War II. In the post-war period, a sharp
expansion in loans together with a decline in

EARNING ASSETS— ALL COMMERCIAL BANKS
( June 30)
PER

CEN T

holdings of Government securities. Loan expan­
sion in the post-war period together with
some liquidation of Government securities have
brought the ratio back to more than 40 per cent.

TYPES O F CREDIT EXTENDED
o * i m
1915

.T, i . . tii
1920

NOTE: 1956

i ■f . i i • i i i •i t i i ■ ■ i m 1

1925

DATA

AS

1930

1935

1940

1945

1

i ....

1950

i

1955

OF MARCH 28

Business firms frequently stress that new prod­
ucts make up a large part of their current sales

holdings of Governments have restored loans to

— products that did not exist a decade or so ago.

a more significant place in the earning-asset

How does commercial banking measure up in

structure. Nevertheless, at the end of 1955 loans

this respect? More specifically, have commercial

constituted less than 50 per cent of commercial-

banks continued to extend the same types of

bank earning assets as compared to nearly 80

credit during the past forty years or have they

per cent in 1915.

moved into new fields? To get at least a partial

The ratio of loans to deposits is one that many

answer to this question, we should take a closer

bankers watch rather closely. For three decades

look at the earning-asset structure. When a com­

the general trend in this ratio was downward—

mercial bank extends credit it not only creates a

from about 75 per cent in 1915 to less than 20

deposit, it acquires an asset. Consequently, the

per cent at the end of 1945. The principal rea­

asset structure tells us something about the kind

son for the sharp decline in the thirties and dur­

of business that banks are doing.

ing World War II was the huge increase in bank




In the early part of this century the real-bills

5

business re v ie w

doctrine was the traditional and dominant theory

collateraled

as to the credit functions of a commercial bank.

Bankers considered these loans quite liquid. But

by

highly

marketable

securities.

Briefly stated, this meant that inasmuch as com­

when the crisis came and banks began calling

mercial-bank liabilities are payable on demand

their security loans, brokers and dealers had no

or short notice, credit should be extended only

alternative other than to dump the securities on

on the basis of short-term, self-liquidating com­

the market. Security prices broke sharply. The

mercial paper. If bankers only adhered to this

crisis demonstrated that liquidity for the bank­

principle it was thought that assets would be
liquid and bankers would always be in a position

ing system, in contrast to an individual bank,
depends not primarily on the type of loan held

to meet the cash demands of their depositors. It

but the ability and willingness of the Federal

is apparent that strict adherence to the real-bills

Reserve Banks to convert bank assets into cash.

doctrine would have confined commercial-bank

The ability of the Reserve Banks to do so was

credit to narrow segments of the economy.

limited, however. The Federal Reserve System,

Although this doctrine was still widely ac­

established in the era of the real-bills doctrine,

cepted in theory during the twenties, bankers

was fashioned in accordance with that theory.

were beginning to depart from it in actual prac­

Direct access to Reserve Bank credit could be

tice. Space does not permit a detailed analysis

had only by discounting short-term, self-liqui­

of the many factors involved. Suffice it to say

dating, eligible commercial paper or by borrow­

that as a result of economic and financial devel­

ing on the bank’s own note with such paper as

opments, business demand for short-term, self-

collateral. The vanishing supply of eligible com­

liquidating commercial loans was rapidly dwin­

mercial paper in member-bank portfolios greatly

d lin g .

In 1 9 2 9 , l oans c o n s t i t u t e d abou t

limited access to Reserve Bank credit. As a re­

three-fourths of the total earning assets of com­

sult of this experience, the Federal Reserve Act

mercial banks. But about 40 per cent of these

was amended so that banks could borrow on

loans were made on securities— a type of credit

their own notes collateraled

which did not conform to the real-bills doctrine.

securities or, by paying a penalty rate, against

by Government

any “ satisfactory” assets of the bank.

Im pact o f the g re a t depression

A second influence was the development of
conditions which impelled banks toward changes

The great depression forged drastic changes— in

in their lending and investment policies.

our thinking as well as in economic conditions.

dwindling demand for short-term commercial

First, it marked the demise of the real-bills

loans has already been mentioned. The growing

The

doctrine. Commercial bankers, under the pres­

importance of the corporation and large-scale

sure of changing events, had already departed

production together with the rise of new indus­

from the doctrine in practice but most of them

tries, such as the automobile and electrical ap­

still thought it good in theory. The depression

pliances, brought an

also altered prevailing views about bank liquid­

intermediate- and long-term funds. Large gold

increasing demand

for

ity. Banks, particularly the money-market banks,

imports built up a substantial volume of excess

held a large volume of loans on securities. A

reserves. Bankers were anxiously seeking outlets

large part of them were subject to call and were

for their idle funds. They were also facing in­


6


b usiness re v ie w

creasing

competition

from

nonbank

lenders.

These are some of the reasons bankers began

MEMBER BANK LOANS— UNITED STATES
( End of year)

to take a new look at types of credit formerly
regarded as unsuitable for a commercial bank.

B IL L IO N S

$

Credit for the purchase of consumer goods had
generally been frowned upon by both lenders
and consumers; yet the experience of sales fi­
nance companies indicated that consumer credit
was both safe and profitable.
Loans for the purchase of homes, although
made by many banks, were typically single-pay­
ment loans maturing within three to five years.
This was not a liquid loan from the standpoint
of the commercial bank; neither was it satis­
factory from the point-of-view of the borrower.
Savings and loan associations, however, were ex­
tending longer-term credit to home buyers with
interest and principal repayable in regular in­
stalments. The amortized loan was more suitable

changed drastically in 1938 so that data prior

for both borrower and lender.

thirties, the FHA not only provided insurance

to that time are in no sense comparable. By
1938, however, consumer and non-farm, real-

for home loans but also popularized the amorti­

estate loans had grown until each made up

In the early

zation principle.
Term loans to business also emerged following

roughly one-fifth of the total member-bank loan
portfolio. Although only fragmentary data are

the depression. Such loans came to be regarded

available, they indicate a considerable growth in

favorably by business firms in need of inter­

term loans to business also. These newer forms

mediate-term credit for the purchase of machin­

of credit have continued to expand rapidly in the

ery, equipment, and other fixed assets. Interest

post-war period.

cost to the borrower was generally less than

How have commercial banks made out in

selling securities in a weak market; borrowing

competition with other lenders in these newer

from a bank avoided the red tape involved in

credit fields? In non-farm mortgage credit, com­

floating a security issue under the new Securities

mercial banks gained in the decade from 1935-

and Exchange Act; and the provisions of a term-

1945 although the increase in their proportion

loan agreement could be more readily adapted

of the total was quite moderate. Banks improved

to changing conditions.

their position substantially in the early post-war
period.

Life insurance companies and savings

Com position o f the loan portfolio

and loan associations have also been supplying

Data on loans reflect the growth of these newer

a gradually increasing proportion of a rapidly

forms of bank credit. Unfortunately, the classi­

rising volume of non-farm mortgage credit.

fication of loans reported by member banks was




Commercial banks have become the largest

7

business re v ie w

1- 4-FAMILY NONFARM MORTGAGE CREDIT

securities from 1930 to 1945, reflecting deficit

( End of year)

financing in the thirties and in World War II.

BIL L IO N S

Percentage-wise, holdings of corporate, state, and

i

municipal

securities

declined

sharply.

Total

holdings of these securities, however, have risen
moderately in the post-war period, but the prin­
cipal shift has been from Governments into loans.

TERMS O N W H ICH CREDIT IS EXTENDED
Our third major question is whether commercial
banks have made progress in adapting the terms

PERCENTAGE DISTRIBUTION
BY MAJOR HOLDERS

on which credit is extended to the changing
needs of borrowers. As we have seen, the short­
term, single-payment loan was typical among
commercial banks prior to the thirties. Data on

100

the terms on which credit is extended are quite
limited; however, certain trends are evident.

CONSUMER INSTALMENT CREDIT
f End of year)
1929 '31
'3 3
'3 5 '37
'3 9
'41
NOTE: 1955 F IG U R E S P R E L IM IN A R Y

43

45

47

'49

'51

'5 3

'5 5
B IL L IO N S

$

single source of consumer instalment credit.
Their relative gain was greatest in the early post­
war years.

Sales finance companies have also

gained, particularly in the post-war period, re­
flecting in large part the high level of automobile
sales. The relative gain of sales finance com­
panies in the past two years reflected the sharp
rise in instalment credit for financing automo­
biles, which accounts for the bulk of their financ­
ing, and the reluctance of commercial banks to
meet the more liberal credit terms that were
being extended.

Investm ent portfolios
The most striking change in commercial-bank
investment portfolios is the rise in Government

8



PERCENTAGE DISTRIBUTION
BY MAJOR HOLDERS

b usiness re v ie w

Len gth enin g o f m aturities

operation

The tendency since 1930, particularly, has been

surveys of 1946 and 1955 provided more definite

toward longer maturities. Home mortgages are

information on term loans to business. In Octo­

typically longer-term loans.

Although detailed

ber 1955, 22 per cent of the total number of

data are not available, information supplied in

business loans held by Third District member

the housing census of 1940 indicates that the

banks were term loans. This is nearly double the

average maturity on non-farm mortgages out­

percentage in 1946. The percentage of term to

standing— held

by

all

lenders— was

roughly

of

the

bankers,

the

business-loan

the total number of business loans was highest
for retail trade and “ other” businesses which in­
clude sales finance, mortgage, and construction

INVESTMENTS— ALL COMMERCIAL BANKS

companies. You will note, too, that the percent­
age was higher in 1955 for each of the major

PER CENT

types of business than in 1946.
In terms of dollar amount, there was little
change in the proportion of term to total busi­
ness loans. The percentage of the dollar amount
of term loans to total loans to manufacturing
and mining companies was less in 1955 than in
1946. This probably reflects increasing reliance
on retained earnings and declining output in the
coal regions. There were significant increases,

o

t mm , m BBS . . i . ! . , i . m m BtHm m m m am
1930
NO TE:

1935
1956 DATA A S

1940
OF MARCH

1945

1950

1955

28

eight years. In 1950 it was about fourteen years.

TERM LOANS— THIRD DISTRICT MEMBER BANKS
Percentage of Number of Business Loans
by Business of Borrower
PER

C EN T

Today the average maturity of non-farm mort­
gage loans is undoubtedly even longer. Although
commercial banks have probably not lengthened
maturities as much as some other lenders, the
trend among banks has been toward longer-term
home loans.

In recent years the trend in con­

sumer instalment loans has been toward longer
maturities, particularly in financing automobile
purchases.
The growth in term loans to business also in­
dicates the trend toward longer maturities. (As
used here, term loans refer to those with a ma­
turity in excess of a year.)




Thanks to the co­

TO TA L
M ININ G

TR A D E

TRA D E

9

business re v ie w

however, in the percentages to retail and whole­

The development and growth of term lending
and the amortization principle have already been

sale trade.

mentioned. Financing equipment purchases, es­

A m ortized loan pop u lar

pecially in the transport industries, provides

The amortized loan— with interest and principal
repayable

in

instalments — has

been

another example of progress in lending prac­

widely

tices. Transportation companies sometimes incur

adopted by lenders in the case of loans with

heavy expenditures in buying new and modern

longer maturities. The loan survey of 1955 re­

equipment to replace that which has become

vealed that about one-third of the number and

worn and obsolete. Only recently most of the

one-fourth of the dollar volume of business loans

air lines placed large orders for jet planes. The

of member banks were repayable in instalments.

diesel has almost displaced the steam locomotive

The small banks with total deposits of less than

on railroads. A company desiring to purchase a

$2 million held about 20 per cent of the business

quantity of new equipment wants to make sure

loans repayable in instalments as compared to

that funds will be available before placing an

over 40 per cent for banks with deposits of over

order.

$100 million.

Term loans repayable in instal­

A common procedure is for the company first

ments are especially well suited to the needs of

to go to its bank or other lender to arrange for

many manufacturers, such as petroleum pro­

a commitment before placing an order, thus

ducers and public utilities. The credit needs of

making sure that it can obtain the money to pay

these types of borrowers are usually large and

for the equipment.

typically they deal with the larger banks.

the money as the equipment is delivered. Once

Lending techniques and practices

ing balance is usually refunded into a term loan.

Lenders today are extending credit in a rapidly

The maturity of the loan is often arranged in

The lender then advances

the entire order has been delivered the outstand­

new

such a way that depreciation charges will pro­

products, new techniques of production, regional

vide a substantial part of the funds needed for

shifts in business and population, etc. New in­

repayment.

changing

environment— new

industries,

dustries such as plastics, synthetic fibers, petro­

This same general pattern is used by banks

chemicals, electronics, and air transportation are

in financing equipment purchases of the trans­

growing and some of the older industries are

port

static or declining. New production techniques

trucks, etc. It illustrates how loan terms have

industries — railroads,

air

lines,

buses,

are constantly rendering old ones obsolete. Bank­

been tailored to meet the particular needs of this

ers and other lenders are faced with the problem

group of borrowers.

of reappraising their lending terms and practices

Construction loans provide another example.

to see whether they are well adapted to the

While a home or some other building is under

changing needs of their borrowers.

construction the builder needs money to buy

Changes in lending practices cannot be shown

materials and to pay his laborers. A lender is

by statistics. A few illustrations will suffice to

unwilling to provide permanent long-term financ­

indicate that progress has been made in tailoring

ing, however, until the building is completed and

loan terms to borrower needs.

sold. This interim need for funds between the

10



b usiness re v ie w

initiation of a construction project, and its com­
pletion

and

the

arrangement

for

permanent

1. What banking does depends largely on how
bankers think.

So long as the real-bills

It is

doctrine was the dominant concept of com­

widely used in home construction. Banks also

mercial banking, bank credit was confined

make term loans to corporations, especially pub­

to narrow segments of the economy. Not

lic utilities, to finance construction programs

until the course of events compelled a

financing is typically supplied by banks.

pending the issue of long-term bonds or some

broadening of this concept did commercial

other form of permanent financing.

banking begin to meet the credit needs of

Another adaptation of the term loan to bor­

other segments on a significant scale.

rower needs is where a mining company or

2. It is better to be pragmatic than dogmatic.

dealer has entered into a contract to supply a

Thirty years ago the typical attitude was

large amount of coal to a public utility. Under

that consumer credit, term loans to busi­

the contract, the public utility agrees to buy coal

ness, and long-term loans for the purchase

according to a regular schedule that meets its

of homes were unsound and not suitable

own needs. In this case the banker may make a

for commercial banking.

term loan to the coal company. Terms are ar­

more venturesome spirit of a few pioneers,

Thanks to the

ranged so that the funds needed for repayment

terms were devised that made these types

will be largely or wholly provided by payments

of credit more suitable both to lender and

received from the public utility.

borrower. Today they constitute the bulk

These are only a few of many cases that could
be cited to indicate that progress has been made
in adapting credit terms to borrower needs.

C O N C LU SIO N S

of the commercial-bank loan portfolio.
3. If banks fail to meet the sound and legiti­
mate

but changing

credit

needs of

a

dynamic economy, other institutions will
come in to fill the gap.

Commercial bank resources have grown tre­

4. Bankers face a real challenge and responsi­

mendously in the past four decades. In general,

bility. Commercial banks and other lend­

bank growth has kept pace with that of the econ­

ers today are operating within a rapidly

omy and with other financial institutions such as

changing framework of new industries,

savings banks, life insurance companies, and

new products, and new techniques.

savings and loan associations. Banks have also

future

of

commercial banking

The

will be

made considerable progress in adapting the terms

fashioned largely by how bankers respond

on which credit is extended to the changing

— how well bank officials keep abreast of

needs of their customers.

the times and adapt banking services to

Looking to the future, what are some of the

the changing needs of a dynamic economy.

lessons that can be learned from past experience?

Bankers, of course, should always keep in

The indications are that the following factors

mind the danger of making unsound loans

will have an important influence on the future

and of granting terms inconsistent with the

growth and development of commercial banking.

unique character of a commercial bank.




11

TRENDS IN O FFICE-BU ILDIN G
SPACE AND O CCU PAN CY
IN PHILADELPHIA
Office-building space in Philadelphia little more

course of subsequent business readjustments in

than filled existing needs through the post-war

1949 and 1953-54, the number of square feet of

years to 1955. In the past year, however, the ad­

occupied space in downtown commercial office

dition of several large blocks of new space has

buildings declined somewhat further. But these

provided tenants with necessary room for expan­

developments actually posed few problems for

sion and presented a greater opportunity for

building owners and managers because the total

upgrading to air-conditioned quarters with im­

area of available office space also was declining,

proved lighting and modern elevator service.

and only a little less rapidly than occupancy.

Existing tenants in spreading out are absorbing

This was because several large companies com­

this space rapidly, however, Philadelphia has a.

pletely took over their buildings for their own

fairly substantial office-building program still un­

use and thus took them out of the category of

derway and new space coming on the market late
in 1956 and in 1957 may not be taken up so fast.
At present it looks as though we might have a
temporary problem although there is no indica­
tion that we are overbuilding for the longer run.

O ccupancy has been w ell m aintained
since the w a r
Tenants of Philadelphia office buildings occupied
an all-time high of 10.7 million square feet
shortly after the end of World War II. By the
spring of 1947 the vacancy rate in center-city
buildings was almost nil.

However, when the

Federal Government began relinquishing large
blocks of space acquired through the war years,
the rising trend in occupancy that started back
in the thirties was reversed. Moreover, in the

12



SPACE IN PHILADELPHIA OFFICE BUILDINGS
M ILLIO N S

OF

SQ U ARE

FEET

business re v ie w

“ commercial”

office

buildings.

Virtually

all

cording to schedule.

New buildings and addi­

space lost in Philadelphia office buildings during

tions and complete reconversions in old ones

post-war years came off the rental lists as this

promise to give Philadelphia’s office buildings

trend developed. Losses through demolitions of

the greatest “ face lifting” in years.

old structures were insignificant.

1 9 5 6 w ill see a lot o f space
in new office buildings.

New space fo r the rental lists has been
needed fo r a long tim e.

Number Three Penn Center, opened for occu­

Over the whole period from the end of World

pancy in 1955, brought the first single block of

War II until 1955 little new space appeared on

new office-building space onto the Philadelphia

the office rental market— with only here and

market in almost a quarter of a century. This

there a reconverted building or an addition or

building contains more than 400,000 square feet

some modernization.

So, office-building occu­

of as modern office space as is available anywhere.

pancy has remained high, ranging upwards from

The Pennsylvania Lumbermen’s Mutual building

92 per cent over the past decade. As a result,

( representing a complete reconversion of the for­

tenants in downtown office buildings found in­

mer Ritz Carlton hotel) was the first to open for

sufficient “ elbow room” to allow for expansion

business in 1956, offering 180,000 square feet of

or upgrading to modernized quarters. Nor was

space. Two entirely new buildings, The Mall, at

there much of a choice in space for the few bus­

Fourth and Chestnut Streets, with 150,000 square

iness concerns that moved into Philadelphia.
Owners and managers of local office buildings

300,000 square feet expect to be receiving tenants

regard an occupancy rate of 95 per cent as sat­
isfactory from an earnings standpoint and a
more or less normal figure for the long run.

center-city office buildings will be expanded by
over 1,000,000 square feet— all of it the most
modern in design— added in 1955 and 1956 rep­

The need for expansion among office-building
tenants has increased since recovery from the
Many tenants have wanted

more modern quarters, including air condition­
ing, lighting refinements and the latest in eleva­
tor service, for an even longer period.

before the end of this year. Thus the rental lists for
some 600,000 square feet in 1956. The total of

D em and fo r m odernized quarters
has grow n ra p id ly .

1953-54 recession.

feet and the Transportation Center with well over

Air

resents the greatest additions made since the
depression year 1931.
In the more distant future is the announced
intention of Uris Brothers, builders of Number
Three Penn Center, to erect another unit in that
area.

Present plans call for a tower building

conditioning has expanded rapidly in recent

which, by its very nature, would have somewhat

years and current estimates indicate that just

less office floor space than its predecessor. Still

over half of our central-city office buildings now

another

project

is the State

office building

offer this convenience. Much has been accom­

planned at Broad and Spring Garden Streets.

plished along all lines of modernization in the

This would not add new space for rent in Phila­

recent past and a great deal more will be done

delphia but would create vacancies in present

before the end of 1957 if present plans go ac­

office buildings occupied by State agencies.




13

b usiness re v ie w

. . . and m ore e x istin g space w ill
be vacate d fa irly soon.

Rental trends a re stead y.
Office-building managers also tell us the “ line is

When duPont and the Gulf Oil Company move

being held” on rentals almost everywhere. What

into new buildings in the suburbs, they will

few concessions have been made to hold tenants

vacate about 60,000 square feet in downtown

— or attract new ones— have been isolated in­

Philadelphia.

The Philadelphia Transportation

stances chiefly in some of the older buildings not

Company, now occupying 130,000 square feet,

yet modernized. Of course, with air conditioning

expects to move into their own building in the
northern section of the city before the end of

or other modernization, higher rentals have been
applied. Rent increases are not in prospect in

1957. New buildings coming on the market and

coming months, nor are significant reductions

old ones being vacated offer much more than the

expected. Operating and maintenance costs have

means for expansion so many tenants have been

crept upward, consequently the prospect of an

wanting. All the space that is coming into sight

indeterminate increase in vacancies seems prefer­

presents a potential occupancy problem for the

able to a general rate reduction that will surely

owners and managers of central Philadelphia

lower the immediate income from the building.

office buildings.

The n e ar future looks g e n e ra lly bright.

W e a re still e xp e rie n cin g com petition
with the suburbs.

For the remainder of this year the Building

Philadelphia office buildings continue to lose

Owners’ and Managers’ Association of Philadel­

tenants who see some advantages of taking up

phia sees no problem in maintaining an occu­

quarters in suburban areas near the city. Rental

pancy rate of 90 per cent. And most members

differentials are not important, because where

of this group seem to expect little difficulty in

they exist at all for comparable facilities they are

holding the rate at approximately this level into

quite narrow.

the early months of 1957.

Automobile parking

facilities,

The absorption of

however, seem to be an inducement. It is not so

space in the past six months has continued at a

much a question of space as of cost. Admittedly,

satisfactory pace and reflects the tendency of

the price of center-city parking is higher than in

existing tenants to expand their present quarters

our

or to move into larger ones. Most reports also

which of course can be avoided by those who

suburbs.

Philadelphia’s

mercantile

tax,

indicate a normal flow of inquiries, although

take up space in the suburbs, is another factor

mainly for relatively small blocks of space. About

given serious consideration when a move to a

the only discouraging factor in the market this

new location is contemplated.

spring seems to have been the continuing diffi­

In the past several years the problem of sub­

culty of encouraging tenants from out of town

urban competition has changed somewhat. Ini­

to take up quarters in central Philadelphia.

tially it concerned relatively minor blocks of

Owners and managers of our office buildings all

space vacated in Philadelphia by small concerns

agree that a more active demand from this

or branch offices of some of the larger ones.

source may be needed to assure reasonably

This kind of out-migration never assumed very

prompt occupancy of the new space due to come

serious proportions, and a few of those who

on the market this year and next.

made the move later returned to center-city office

14



b usine ss re v ie w

buildings. More recently, however, some sizeable

be continuing. These moves, to be sure, create

blocks of space have been vacated by entire com­

vacancies that take more time to fill, particularly

panies that have built their own office quarters

since they are coming at a time when our over­

just outside Philadelphia and this trend seems to

all space is increasing so rapidly.

Additional copies of this issue are available




upon request to the Department of Research,
Federal Reserve Bank of Philadelphia,
Philadelphia 1, Pa.

15

FO R THE R E C O R D . . .
INDEX

AGO

AGO

SU M M A RY

1956

Factory*

Third Federal
Reserve District

Un ted States

Per cent change

Per cent change

A p r il
1 9 5 6 from
mo.
ag o

ye ar
ag o

4
mos.
1 956
From
year
ag o

A p ril
1 9 5 6 from
mo.
ag o

ye a r
ag o

Employ­
ment

4
mos.
1956
from
ye ar
ago

LO CAL
CHANGES

EM PLO YM EN T A N D
IN C O M E
factory employment ( lo t a l) . ••
+
TRADE**
Department store s a le s ............ +
B A N K IN G
( A ll member banks)
Deposits........................................
L o a n s ............................................
Investments..................................
U .S. G ovt, se curities.............
O t h e r .........................................
C h e ck paym ents........................

+ 4
+ 1
+ 20

+ 4
+ 3
+13

0
1

+ 1
+10

+ 1
+ 10

5
0

+ 4
+12

+

1
2
1
2
0
2t

0
+17
-1 2
-1 3
-1 1
+ 12t

ot

OT

+

16

ye ar mo.
ag o ag o

year mo. ye a r mo.
ag o a g o a g o ag o

0

+ 5

+1

+15

+ 4 +15

H arrisb u rg . . .

0

+9

-1

+20

+8

+18

La n caste r. . . .

0

+ 5

0 + 1 3 - 2 6 - 1 4 + 12 + 1 3

-3

+10

P h ila d e lp h ia ..

0

0 +

+2

+11
+11

4

0
+1

+ 3
+10

+

4

+ 1
+ 18
-1 3
-1 3
-1 4
+ 9t

0
+1
-1
-1
0
-7

+ 1
+ 18
-1 1
-1 3
- 3
+ 12

+ 2
+ 17
-1 0
-1 2
- 3
+ 10

W ilk e s - B a r r e . - 1

+ 1

-2

+13 -

W ilm ington.. . - 1

+ 5

-1

+

+ 1
0

+
+

+

Y o r k .................

OT

|2 0 C itie s
jP h ila d e lp h ia

3
1

2
0

year mo. ye ar
ag o ago ag o

A lle n to w n . . .

+

5

+

+ 6
+ 13
+ 17

R e a d in g .......... - 1
0

Scran to n .........
+
-

*Based on 3-month moving averages
**Adjusted for seasonal variation.




0

+ 4
+ 9
+18

C h e ck
Payments

Stocks

Sales

3

PRICES
Con sum er....................................

0
+ 8
-1

Payrolls

Per cent
Per cent
Per cent
Per cent
Per cent
ch an ge
change
ch an ge
change
ch an ge
A p r il
A p ril
A p ril
A p ril
A p ril
1 9 5 6 from 1 9 56 from 1 9 5 6 from 1 9 5 6 from 1 9 56 from
mo.
ag o

O UTPUT
M anufacturing production . . .
0
Construction contracts*........... + 13
C o a l m ining................................ + 8

Department Store

Tre n to n ...........

+1

0

0
+2

4 +17

8 -

2 +

1 +

0 + 11 +

1 -

2 +

4 +

8 -1

+ 16 -

+ 4

-2

6 +

3 +

6 +

7 -2

+13

+ 4

+ 3 + 1 5 + 10 -

5 +

8 -

7 +9

+

3

+ 3

7 -

0 +11

7 -1 2

4

0

-7

+

5

3

0 +

3 + 15

-5

+

8

0

0 + 6 +14

-2

+14

+

* N o t restricted to corporate limits of cities but covers areas of one or
more counties.