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Lotteries: Can the Public and
State Both Win?
Declining Membership in the Fed
Bank Mergers: Prices Paid to
Marriage Partners

business rerieu*
FEDERAL RESERVE BANK of PHILADELPHIA




Lotteries:
Can the Public and State Both Win?
. . . State-run lotteries are catching on as
revenue raisers, but questions remain re­
garding th e ir efficiency and long-range
benefit to the public.
Declining Membership in the Fed
. . . Commercial bank membership in the
Federal Reserve System is dwindling, and if
this continues, the Fed's ability to execute an
effective monetary policy could be seriously
undermined.
Bank Mergers:
Prices Paid to Marriage Partners
. . . With considerable bank merger activity
in the Third Market, area bankers are keenly
interested in evaluating the "marriage pro­
posals" of prospective partners.

On our cover: The State House of New Jersey is a prominent fixture of the skyline of Trenton,
the capital city. The building occupies a landscaped plot between State Street and the Delaware
River. What remains of the original structure, built around 1792, is now part of the present build­
ing. After a fire in 1885, the present front portion and rotunda with the golden dome and
lantern were erected in 1889.
(Photo courtesy of the N ew Jersey D epartm ent of Environm ental Protection.)

BUSINESS REVIEW is produced in the Department of Research. Ronald B. Williams is Art Director and Manager,
Graphic Services. The authors will be glad to receive comments on their articles.
Requests for additional copies should be addressed to Public Information, Federal Reserve Bank of Philadelphia,
Philadelphia, Pennsylvania 19101.



Lotteries:
Can the Public and
State Both Win?
By Ronald D. Watson

Pick the right number, play the right horse,
draw the right card. For 50^ you can become
an instant millionaire. The lure of easy money
is intoxicating. It's all so simple, and sooner
or later you're sure to be a winner. Every­
body's a winner!
At least, that's what state budget officers
along the East Coast hope people will think.
Until very recently money has been tight at
the state government level, and the public's
gaming impulses are being eagerly tapped
by legislators anxious to raise revenues with­
out hiking existing taxes. State lotteries,
nonexistent a decade ago, are catching on
as the "newest" non-Federal source of
funds open to state governments (see Box).
Although Pennsylvania and New Jersey
have demonstrated the m oney-m aking
power of lotteries, questions remain re­
garding the reasons for the lotteries' effec­



tiveness in raising money and whether it's
appropriate for a state government to use
lotteries for raising revenue. Lottery payoffs
to bettors are, as a rule, rather poor, and
other betting opportunities are available to
most players. Why, then, is a lottery so at­
tractive to the bettor, and why does it offer
such revenue potential to the states? Apart
from the inevitable moral questions of link­
ing state financing to gambling,1 the effect
of a lottery on the distribution of wealth
might also be considered. The cost of pro­
viding money to a state through the lottery
may not be borne evenly by all strata of so­
ciety. To the extent that the lottery causes

1 No attempt will be made to judge the “ moral"
costs (if any) to the individual or society of legalizing
this form of gambling.
3

JULY 1973

BUSINESS REVIEW

A NOT-SO 'NEW'' SOURCE OF FINANCING
A decade ago New Hampshire broke the ice on using lotteries in public financing,
but it was a long way from being the first public body to employ gambling to raise
money. As long ago as the sixteenth century, lotteries were common in Western
Europe as national revenue sources. In England the lottery was started during the
reign of Elizabeth I. The use of lotteries was widespread until the first half of the
nineteenth century when opposition to this "disreputable" source of funding caused
some countries to outlaw it.*
The Pilgrims hadn't even seen Plymouth Rock when the development of the
Americas started to become influenced by the lottery. In 1617 the Virginia Company
of London received authorization to support its Jamestown settlement with lotteries
and eventually all 13 colonies were using lotteries as a source of voluntary taxation.
In most instances the colonies restricted the use of lotteries to public benefit projects.
Money was raised for the French and Indian War and the American Revolution
through lotteries.** Money from lotteries was also used to establish and support
many of the country's earliest colleges including Harvard, Princeton, and Yale.
The abuse of lotteries during the Civil War led Congress to pass restrictive legisla­
tion in 1868 and to outlaw them completely in 1893. Some thought was given to
legalizing lotteries as a means of raising money during the Depression, but enabling
legislation was never passed. The Irish Sweepstakes was started in 1930, and has
developed a substantial following in the U. S. since then. However, it lacks the
appeal of convenient local betting opportunity. Therefore, the U. S. had no major
lottery between 1893 and 1963 until New Hampshire started the most recent series
of lotteries.
* Mabel Walker, "The Lottery—A Perennial Panacea," Tax Policy 30 (Nos. 4-5), p. 2 (published by the
Tax Institute of America).
** Sam Rosen and Desmond Norton, "The Lottery as a Source of Public Revenue," Taxes, September
1966, pp. 617-19.

like any other business, the state attempts
to maximize its net revenues from the lot­
tery by trying to find the ideal combination
of ticket price, drawing frequency, and prize
payoffs. Since states legislatively assure that
their lotteries are "the only [legal] games in
town," these net proceeds are more appro­
priately referred to as monopoly profits.
This profit is roughly equivalent to a gam­
bling tax such as the one that states collect
on pari-mutuel betting.

redistribution of wealth within a society, are
those changes socially desirable? Could
these same revenues be raised more effi­
ciently by some other method? In short,
does a state-run lottery benefit the public?
THE STATE AS A LOTTERY IMPRESARIO
A lottery is a game of chance in which
there are many bettors but only one sure
winner— the organizer, who, in this case, is
a state government. State lotteries— like
state liquor stores— are government busi­
nesses that are run for profit. The state is
simply selling a service to its citizens. And,



The Objectives of a State Lottery. The lot­
tery must be evaluated as an institution with
4

FEDERAL RESERVE BANK OF PHILADELPHIA

diverse objectives. First and foremost, it
raises money to run the state government.
Normally, the money is earmarked for spe­
cial uses such as aid to the elderly or to
education. Many of these uses promote
income redistribution by transferring wealth
to the less prosperous sectors of our society.
A corollary objective is raising these reve­
nues without raising taxes. The state may
make a monopoly profit on the game, but
this does not engender the same antago­
nism as a new or higher tax.
The second objective of some state lot­
teries has been to vie with, and eventually
snuff out, the "numbers racket." The "num­
bers" have flourished despite their illegality,
and lottery officials aim to channel into
state coffers some of the money now headed
for underworld pockets.2 However, this ob­
jective is secondary to raising revenues for
the state. If it were the main objective, the
lottery would have been made more attrac­
tive to the bettor by providing a much higher
prize payout than it currently offers.

less complicated, but a state would be put
in the position of increasing involuntary
taxes rather than simply profiting from a
state-owned monopoly. That's not an easy
move for legislators to make when the lot­
tery is a viable alternative.
At best, lotteries appear to have made only
a small dent in the numbers racket. Pub­
lished estimates of a 15 percent drop in the
betting in New Jersey's numbers game3 are
probably just educated guesses, but there
seems little reason to believe that state lot­
teries haven't captured some of that traffic.
The Garden State's Daily Lottery was clearly
designed to compete directly with the num­
bers. It uses the same structure as the num­
bers— small bets (50#) daily winners, and
daily payoffs— and is legal. Some of the busi­
ness now going to the Daily Lottery was
taken away from the Weekly Lottery, but
taken together the two games generate more
sales than the Weekly Lottery had by itself.
This doesn't prove that the new business is
being siphoned from the numbers, but a
portion of the increased sales probably
comes from that source.
Because of their revenue-raising capabili­
ties and their modest competitiveness with
the numbers, state lotteries can now be rated
a qualified success in accomplishing their
stated objectives. But, what about the con­
cerns that were voiced when lotteries were
first being considered? Have the potential
bad effects also occurred?
A primary complaint against lotteries is
that they exploit people's lack of under­
standing of the likelihood of winning. Pre­
sumably, if the bettor understood the odds,
he wouldn't play the game. In addition,
both the effect that a lottery has on the dis­
tribution of income shares and the efficiency
with which it raises funds must be examined

Satisfying Those Objectives. A low-priced
lottery with frequent drawings has proven
itself to be an effective money-raiser (see
Box). This year Pennsylvania expects to
raise nearly $60 million from its lotteries,
and New Jersey is aiming for $70 million.
However, these amounts still represent only
about 2 percent and 21 percent of their
A
respective state revenues. About the same
amount of revenue might be raised, for
example, by a .3 percent increase in the
Keystone State's income tax rate or a V2
percentage point increase in the Garden
State's sales tax rate. Raising the same
money through a broad-based tax would be

2 It is interesting to speculate about whether states,
which are willing to use lotteries to compete with
organized crime for the profits from gambling, might
also be willing to extend both the logic and the com­
petition to other activities which are sometimes con­
sidered morally objectionable.



3 "Everybody Wants a Piece of the Action," News­
week, April 10, 1972, p. 50.
5

BUSINESS REVIEW

JULY 1973

THE SEARCH FOR A WINNING FORMULA
In 1964 New Hampshire was the first state to reestablish a lottery. The organizers
of this venture argued, apparently to the satisfaction of the Justice Department, that
the lottery operated entirely within the state's boundaries and did not violate that
1893 congressional prohibition of lotteries. The New Hampshire lottery was originally
slated to feature semi-annual drawings with earnings earmarked for state support of
education. Tickets, selling for $3 each, were available only at the state's horseracing
tracks and its liquor stores.
Planners hoped that the state would realize close to $4 million in revenues from
this venture, and the state's "take" in 1964 was $4.8 million. Unfortunately, interest
waned and subsequent years saw revenues drop to the $1.8-2 million range.
New York was quick to seize the idea and by 1967 had a lottery in full-scale op­
eration. In an effort to reach a bigger betting market than New Hampshire had been
able to tap, tickets were priced at $1 and drawings were held monthly. However,
ticket distribution was handled through banks, hotels, and public offices and was
inconvenient to a sizeable segment of the betting public. Again revenues were well
below expectations. It remained for New jersey to show everyone how to produce
a money-making lottery.
The planners of New Jersey's
the mistakes New York and New
realizing that both of the earlier
price was relatively high and the
to motivate the bettors.

lottery undoubtedly benefitted greatly from seeing
Hampshire made. However, they deserve credit for
games excluded the real betting market. The ticket
reinforcement of winning or losing too far removed

Large amounts of money could only be raised by appealing to a more active bettor.
The organizations which operate illegal "numbers" games have known this for a
long time. There is a substantial proportion of the population that's interested in
games with low cost per play and frequent opportunities to win. The numbers game,
as played in any big city, provides daily action for as little as ten cents per play.
At first, New Jersey didn't move into direct competition with the numbers games,
but aimed at a slightly more casual betting market with a 50<f ticket and a weekly
drawing. The success of the combination was astonishing. Sales exceeded projec­
tions by more than 200 percent and the contribution to the state's coffers from the
first year of operation was approximately $60 million.
The success of the New Jersey scheme was too much for Pennsylvania to resist. By
the spring of 1972, its lottery was also in full swing using essentially the same 50^
ticket/weekly drawing formula that New Jersey had parlayed to such advantage.
Initial sales and revenues were double the projected levels.
Besides Pennsylvania, Connecticut, Massachusetts, Michigan, Maryland, and South
Dakota have also joined the stampede to lotteries as a new money machine. Further­
more, both New York and New Hampshire have redesigned their lotteries along the
lines of New Jersey's.




6

FEDERAL RESERVE BANK OF PHILADELPHIA

The most recent step in this process of refining the lottery for its revenue potential
has been the development of the daily lottery. New Jersey now operates such a game
arguing that it serves not only as a revenue producer but also competes head to head
with the numbers racket. However, the lottery will probably have to provide a much
higher payoff if it is to replace the illegal streetcorner action. So far, its safety and
legitimacy haven't been enough to make more than a small dent in the numbers
take. Besides, playing a game that isn't quite legitimate seems to be half the fun for
some bettors.

ference between the cost of placing the bet
and the expected winnings from it, the less
attractive the game. This is a measure of the
amount of money wagered which is re­
turned to the players in the form of prizes.
For most state lotteries the expected win­
nings on a 50^ bet are between 18 and 25^.
In other words, the bettor can expect to win
back less than half the cost of the lottery
ticket. (See Appendix for a more com­
plete explanation of the probability structure
of lotteries and the tax effects of staggering
the payment of major prizes.)
To the bettor this means just one thing—
his chances of winning much money are
slim. While there is always the chance of
hitting a big prize, the odds are very much
against it.

carefully. That new state revenue is coming
from someone's pocket. It's possible that
the money is originating with the same
group of people our government's tax and
transfer payment programs (such as welfare
services) are designed to help. It's also pos­
sible that there are more efficient ways to
collect this revenue than through a lottery.
However, an analysis of both major objec­
tions requires an understanding of the struc­
ture of the game and of its appeal as a bet.
THE BETTING MAN'S LOTTERY
If two friends bet $1 on the flip of a coin,
they would be engaging in a "fair” bet.4 One
man's loss would exactly equal the other's
gain, and no one other than the two bettors
would stand to gain anything from the trans­
action. Mathematically, the lottery, like all
other organized gambling activities, is an
"unfair" bet! It can't possibly be a "fair"
bet if the state is going to make any money.
The attractiveness of the game to a bettor
depends, in part, on how unfair it is.
One way of measuring the attractiveness
of a bet is by computing the "expected
winnings" of that bet.5 The greater the d if­
*

The Alternatives. The lottery doesn't seem
on the surface to be a very reasonable place
to wager money, but what are a bettor's
alternatives? Outside of office football pools
and friendly card games, the three primary

that a player with one guess pick the single winning
number from the series 1 through 10, he could expect
to win one time out of ten on average. If the payoff
from winning is $6, then the expected winnings of
the bet are computed by multiplying the probability
of each payoff by the amount of the payoff . . .
(1/10) X ($6) + (9/10) X ($0) =: 60f. Since a player
must pay $1 to participate and he can only expect to
win 60<f on the bet, the net expected value of playing
the game is negative ($ .60 - $1.00 = -$ .40), and
the bet is unfair.

4 A bet is defined as "fair" when the probable win­
nings equal the probable losses.
5 "Expected winnings" are defined as the sum of
all the different payoffs in a lottery, each multiplied
by the probability of receiving that payoff. For ex­
ample, if it costs $1 to play a game which requires



7

JULY 1973

BUSINESS REVIEW

pocketbook. Almost any size bet is possible,
and the player can select a favorite number
rather than taking one at random as is neces­
sary in a state lottery. That option may make
the game more interesting, so Pennsylvania
has recently started a new version of its
game that allows players to select their own
number. Finally, the numbers can be played
on credit, and the winnings, though taxable,
can't be traced. State lotteries don't offer
credit (yet), and the winnings are fully tax­
able.
In general, it appears that the odds in
these bets are about as good as they have
to be to attract players. For most people
a casino is a relatively costly and incon­
venient place to gamble, so its odds must
be reasonable to attract bettors. The race­
track is more accessible but still incon­
venient and time-consuming. Therefore, it
can afford to pay off at lower rates than a
casino's, but its odds must still exceed a
lottery's. The numbers' expected payoff is
similar to a lottery's (before taxes)—well
below the odds available at a track— but
both are convenient, accessible, and require
no major investment of time or energy.

outlets for organized betting would be ca­
sinos (Nevada or the Caribbean), horse­
racing, and the numbers racket. Casino
gambling offers the bettor the best odds of
the three, but it isn't very accessible to most
people.
At a racetrack the bettor must compete
against the experienced racing buff. This
may reduce his chance of winning much
money. In addition, both the track and the
state take a percentage of the total betting
pool before it's redistributed to the winners,
so this isn't a fair bet either. However, play­
ing the horses offers a higher expected pay­
off for the bettors as a group than the
lottery. At most tracks between 80 and 85^
of each $1 bet is left in the pool to be paid
to winning tickets. If the bettor has at least
average ability at picking winners, he can
expect to win nearly twice as much per
dollar bet at the track as in a lottery. Unless
the gambler lives in a state offering off-track
betting, however, there are other costs asso­
ciated with making these bets (transportation
to the track, admission, the bettor's time).
Further, the pleasures of betting at a race­
track may be different than those of placing
a lottery bet, so the comparison of payoffs
is imperfect at best.
The other common alternative is the
"numbers," a game normally restricted to
urban residents. It generally pays a return
to the player of 400:1 for a winning number
selection. Since the odds against picking the
right number are 1,000:1, the expected win­
nings from this game are 40^ per $1 bet—
roughly the same as the lottery.6 However,
the numbers game is different in several im­
portant respects. First, it offers a daily action
that can be followed very closely. (The New
Jersey Daily Lottery has moved in this di­
rection.) Second, numbers playing can be
tailored to the player's personality and

The Lure of the Lottery. All of these bets
are unfair, but people make them anyway.
Why? They certainly don't want to lose
money even though that's the most likely
outcome of the bet. Bettors derive pleasure
from a wager on several levels. Many just
enjoy the diversion of the game. In addi­
tion, there's pleasure (and displeasure) in­
volved with the actual winnings and losses
from playing it. Finally, there's the potential
pleasure of the change that winning one of
the biggest prizes would make in one's life.
The pleasure derived from a lottery win
should not, in theory, match the displeasure
associated with a highly probable loss of
the price of a ticket.7 This is true for a

8 Jim Riggio, "Freddy the Number Writer Bucks the
Lottery," Philadelphia, May 1972, p. 180.

7 Economists call this pleasure "utility." In principle,
the extra utility derived from a fixed amount of money




8

FEDERAL RESERVE BANK OF PHILADELPHIA

mathematically fair bet, and it should be
especially true for an unfair bet like a lottery.
However, many people evaluate the risks
and payoffs in a lottery on the basis of how
happy a big win would make them relative
to the unhappiness associated with the more
likely small loss of the ticket price. Losing
50^ occasionally does little to alter a man's
basic wealth unless he is very poor, but win­
ning a million dollars will change his whole
life. As a result, the chance to win an enor­
mous amount of money can take on a value
quite out of proportion to the pleasure of
the actual dollars won. This might not be
true for all people, but it does seem to affect
the behavior of some.8
This, then, is the lottery's appeal. It isn't
a sound bet mathematically, but people will
continue to play it for its entertainment
value and the long-shot chance it gives them
to win the big prize and break out of their
current life-style. Viewed in terms of its
potential for bringing the bettor pleasure
rather than just more money, it can be
understood as a rational purchase for some

people. The lottery is a cheap, convenient
escape. If the bettor loses, the cost was
low, and it was fun to think about for a
while. But if he wins big, it's burn the
mortgage, take a trip, even quit the job—
a whole new life!
THE TAX COLLECTOR'S LOTTERY
With the revenue potential and betting
appeal of the lottery established, the ques­
tions of who ends up supplying the state
with these new revenues and how much is
spent to collect the money must be con­
fronted. Also, the whole rationale for having
government agencies, rather than private
enterprise, operate this business should be
reexamined. States may wish to operate
their own lotteries to keep them free from
suspicion of corruption. But the same risks
apply to racetracks— and they have been
left in private hands.
Who Pays? A major problem in assessing
the appropriateness of using state-run lot­
teries to raise money is determining who
buys the tickets. An important objective of
many government taxation and spending
programs, aside from providing common
services, is redistributiong income. Many
projects are designed to favor society's
poorer citizens, but the progressive effects
of government spending are offset, or even
negated, if the methods used to raise money
fall more heavily on the poor than on the
wealthy. Lotteries have long been subject
to the criticism that they are regressive. It
is argued that the poor are the primary pur­
chasers of tickets. The government, by set­
ting up a lottery, is simply profiting from
sales to the poor in order to redistribute in­
come to these same poor.
However, focusing on regressivity in this
way confuses three issues: are the poor
buying most of the tickets, what part of
their budget are they using to buy lottery
tickets, and are the poor better off if they

will tend to decline as more wealth is acquired. For
example, if a person has no money and someone
gives him $1,000, that money will probably give him
substantial pleasure. However, if he is given $1,000
ten times, his pleasure at receiving the tenth gift of
$1,000 might well be less intense than what he felt
upon receiving the first $1,000. The amount of the
gift is the same in both cases, but the pleasure as­
sociated with obtaining that extra $1,000 frequently
depends on how much the recipient already has. In
the same vein if a person earns $10,000 a year and
has no other wealth, he might be willing to make a
fair bet in which he could win or lose $1, but he
would probably be less willing to make an equally
fair bet in which he could win or lose $5,000. The
disutility of the loss would outweigh the utility of the
gain.
8 Friedman and Savage demonstrate that the pur­
chasing of insurance and making unfair bets run
counter to the standard diminishing marginal utility
curve for wealth. See Milton Friedman and Leonard J.
Savage, “ The Utility Analysis of Choices Involving
Risk," Journal of Political Economy 56 (1948): 279-304.



9

JULY 1973

BUSINESS REVIEW

The objective of income redistribution
could be furthered if gambling tax laws were
altered to increase their incidence on the
wealthy. Racetracks already accomplish part
of this objective, since they tap higher in­
come bettors than the lottery or the num­
bers. The logical extension of using taxes on
gambling as a source of revenue would be
to tax legalized casino-style games. Atlantic
City has already been discussed as an East
Coast Las Vegas.
The second issue is the one of substituting
lottery tickets for other goods or services.
The impact that these purchases have on the
spending patterns of a bettor is unclear.
Buying tickets clearly reduces the income
available for other needs, so something has
to go. Among the possible occurrences, the
anticipation of winning a prize might cause
the bettor either to save less money or to
indulge less in other means of escape such
as alcohol. There is simply no information
currently available to suggest which substi­
tutions are most likely to occur as a result
of lottery purchases.
However, the final factor to consider is
the welfare of the consumer, before and
after legalization of a lottery. To offer him
the choice of buying or not buying lottery
tickets may be more important to his welfare
than whether the proceeds of the sale are
subsequently used to promote egalitarian
social goals. This is as true for the poor as
for any other group of purchasers. Further,
even if the poor purchase more than their
share of lottery tickets, these purchases
would be evidence that lottery tickets are
preferred to other goods and services on
which these people are equally free to
spend their money. Thus, the gambler is
better off (in his own eyes) as a result of
making this purchase than he would have
been otherwise.

have a lottery on which to spend some of
their money?
The first issue hinges on the income char­
acteristics of the bettors who support lot­
teries. Many have argued that the poor buy
a disproportionate share of the tickets, but
available survey evidence doesn't support
this claim.9 New York and New Jersey have
both surveyed lottery players and nonplayers
in their states in an attempt to profile their
ticket buyers. Both surveys disclosed that
purchasers are drawn heavily from the ranks
of the middle class and that lotteries are not
patronized exclusively by the poor. In each
survey the median family income for ticket
buyers was near $10,000. Furthermore, the
proportion of survey respondents earning
less than $5,000 per year, who neither
bought tickets nor intended to buy them,
differed little from the same breakdown for
other income groups.
Neither of these surveys attempted to de­
termine accurately the amount of money
each income group was likely to bet. There­
fore, they provide no evidence on whether
the poor spend “ too much" of their incomes
on lottery tickets. However, the surveys
undermine the notion that most lottery
players are poor. The lottery is a game which
appeals to a wide spectrum of the popula­
tion but primarily to middle-income groups.
The poor certainly contribute to the state's
lottery revenues but probably not to the
extent that they benefit as a group from
state government income-redistribution pro­
grams.

0 Public Hearings on Assembly Concurrent Resolu­
tion No. 32 (state lottery) before the New Jersey
Assembly Committee on Taxation, March 5, 1969,
Trenton, New Jersey. Testimony of Dr. Samuel A.
leanes, General Secretary of the Lord's Day Alliance
of the United States and Legislative Chairman of the
New Jersey Council of Churches, pp. 16-18, and
Report of the New Jersey State Lottery Planning Com­
mission, February 9, 1970, pp. 48-69.



Efficiency. The other common objection
to the use of lotteries for public revenue
purposes is the uncertain efficiency of raising
10

FEDERAL RESERVE BANK OF PHILADELPHIA

revenues through a government business
enterprise. The cost of operating a lottery
is very high relative to the amount of money
actually raised for public purposes. For each
50^ ticket sold in New Jersey, about 24^ is
paid in prizes,
is paid as a commission
to the seller, 41 is spent on other expenses,
/2^
and about 19^ is channeled into the state's
treasury. To put it another way, the state is
spending roughly 7^ to collect 19^ in addi­
tional revenues. No broad-based tax costs
anywhere near that amount to collect, so if
the lottery's sole function is to raise money,
then this is a very costly way to do it.
However, the lottery has a function other
than pure revenue generation. It's a unique
service which the state has decided to supply
to consumers, and the volume of ticket
sales indicates that those consumers are very
happy to have this option open to them.
Collecting a tax has no comparable con­
sumer service by-product. As a result, it
would be unfair to compare the costs of
collecting lottery money with the cost of
collecting an income or sales tax.
To judge the efficiency of raising this rev­
enue through a state-run lottery, it is neces­
sary to compare the 7$ per ticket that the
state spends to operate its lottery with the
costs incurred by private companies oper­
ating competing lotteries for profit. If the
state were to legalize the offering of lotteries
(by reputable firms) and tax each game at
the rate of 19^ per 50^ ticket sold, com­
petition for the gambler's money would
force the lottery operators to offer better
and better prizes until costs and some mini­
mum level of profit were just being met.
We don't know how much operating costs
could be squeezed if the lotteries were pri­
vately run, but it seems unlikely that the
state agencies controlling lotteries have as




strong an incentive to be efficient as private
companies which must risk their own capital
to produce the service. As long as the states
retain a monopoly control over their lot­
teries, we'll never know. If racetracks can be
operated by private enterprise, why can't
lotteries? As long as states can develop
adequate controls to assure proper account­
ing for revenues, the objectives of raising
revenues and competing with the numbers
may be served even better than they are at
present.
ON BALANCE
The lottery seems to have some major
drawbacks. It's a poor bet that imposes a
relatively heavy cost on the bettor. The
revenue-generating process may be mildly
regressive and inefficient. At best, it seems
to have been only moderately successful in
competing with the numbers. The effect that
lottery betting has on the hopes of the poor
and the basic purchasing patterns of the
bettor remains unclear. In light of these
drawbacks, should lotteries be retained?
Yes. The lottery is a service that states can
use to generate revenues and which the
gambling public stands ready to buy. The
buyer may not know his odds perfectly,
but almost everyone knows that the deck
is stacked against him. Yet he buys anyway—
willingly— to get a chance at the pot of gold.
The purchase of a ticket is completely
voluntary. Those who object to paying the
state for the chance to play a lottery need
not participate. As long as the lottery doesn't
prey on ignorance, people should be al­
lowed to spend their money on lottery
tickets if they wish. Why should a man be
denied the chance (no matter how slim) to
become an instant millionaire. . . . ?

11

JULY 1973

BUSINESS REVIEW

APPENDIX
PRIZES, PROBABILITIES, AND TAXES IN THE
NEW JERSEY LOTTERY
The Game. The structure of a lottery is not always evident to the bettor. The price of a
ticket is known and the top prizes are well-publicized. However, the probabilities of a pay­
off are less clear. The prize structure of the New Jersey Weekly Lottery is a good indicator of
the payoffs for a 50/ bet.
The game is run in two phases: the Weekly phase and the Millionaire Drawing phase.
Tickets for the lottery are sold for each weekly drawing. The tickets are numbered from
0 to 999,999 and several million are sold each week. The Weekly phase operates by selecting a
winning number between 0 and 999,999 and awarding prizes to tickets which show various
combinations of digits in the prize number. If five million tickets are sold in a given week there
will be five tickets outstanding for each number. For each winning number, there will be five
winners—one for each million tickets sold. Some of the weekly "winners" are awarded cash
prizes and others merely win the chance to have their ticket entered in the second phase
of the lottery—the Millionaire Drawing. Once at least 25 million tickets have been sold, a
Millionaire Drawing is held, and the cycle is repeated. Table 1 demonstrates the combined
chances of being a winner in either the Weekly Lottery or the Millionaire Drawing.
The Table shows two salient facts. First, the bettor can expect to receive less than 25/ in prizes
for each 50/ he bets. Of $12,500,000 actually wagered, a maximum of $6,193,500 will be
awarded in prizes. Second, at most only one ticket out of 833 is a cash winner. In a full cycle of
25 million tickets sold, only 30,000 tickets win cash prizes. Nearly half a million ticket holders
have the thrill of having their tickets included in the Millionaire Drawing, but only one in 100
of these actually win anything. Most other state lotteries have structures that are quite similar
in design though the details may differ considerably. Few offer as high an expected payoff
as New Jersey's.




12

FEDERAL RESERVE BANK OF PHILADELPHIA

TABLE

1

SCHEDULE OF PRIZES-N. J. WEEKLY LOTTERY
W E E K L Y P R IZ E

$50,000
4,000
400
40

T O T A L W IN N E R S PER
25 M IL L IO N T IC K E T S

N U M B E R O F W IN N E R S
PER M IL L IO N T IC K E T S

1

25
225
2,250
22,725
25,225

9

90
909
1,009

T O T A L P R IZ ES
AW A RD ED
$ 1 ,25 0,000
90 0,000
90 0,000
909,0 00
$3 ,9 5 9 ,0 0 0

In addition, 18990 tickets out of each million qualify for entry into the Mill onaire Drawing.
From the 474,750 tickets that became eligible for the Millionaire Drawing the following winners
are drawn.

N U M BER

P R IZ E

$1,000,000
200,000
100,000
10,000
500
100

($50,000 per year—20 years)
($20,000 "
" —10 years)
($10,000 "
" —10 years)

1
1
1
27
475
4,270
4,775

TOTAL

$1,000,000
200,000
100,000
270,000
237,500
4 2 7 ,0 0 0
$ 2 ,23 4,500

Total Prize Money = $ 6,193,500
Total Amount Bet = $12,500,000
T a xe s. Major prizes in state lotteries are generally spread out over a ten- or twenty-year
period to reduce the amount of tax the winner must pay. However, the fact that the state
can use the money, interest free, until it is finally paid out makes one wonder if this delayed
payment scheme is truly designed to help the buyer. To examine this question a million dollar
prize was analyzed, first as a taxable lump sum and second as a payment staggered over
twenty years. The comparison assumes that the prize winner is married and already has a taxable income of $8,000 per year. In addition, the winner "income averages" in computing his
Federal income tax obligation on the winnings.




13

JULY 1973

BUSINESS REVIEW

TABLE 2
TAX IMPLICATIONS OF LUMP SUM VERSUS
STAGGERED PRICE PAYMENTS
Taxable Income
Lottery Prize (in tax year)
Total Taxable Income
Federal Income Tax
(of which $1,380 is the tax payable
on the recipients $8,000 earnings)

$1,000,000 lump sum
$
8,000
1,000,000
$1,008,000
580,452

$50,000/year
$ 8,000
50,000
$58,000
13,964—year 1
18,392—year 2
20,732—year 3
21,240—years 4-20

579,072

After-tax Value of the Prize

12,584—year 1
17,012—year 2
19,352—year 3
19,860—years 4-20

$ 420,928

Net Tax on Winnings

$37,416—year 1
32,988—year 2
30,648—year 3
30,140—years 4-20

The yearly prize appears more attractive if it is to be received for 20 years, because the
winner will get a total of $613,432 in after-tax prize money rather than the $420,928 available
from the lump sum prize. However, a prize received immediately could be placed in a taxexempt interest-bearing investment at a return between 5 and 6 percent, so the comparison
shown above needs to be modified by discounting the 20-year prize payment stream to its
equivalent lump sum current value. The value of these payments in current dollars when dis­
counted at 5 percent is $385,563 and at 6 percent they are worth only $355,528. That means
that if the prize winner were to invest his winnings at between 5 and 6 percent, he would be
better off receiving the lump sum after-tax payment of $420,928 than the payments staggered
over a 20-year period.
The state would be worse off because by delaying payments on the grand prizes, it reduces
the effective cost of these prizes. If, for instance, the state had to pay 5 percent to borrow
money, the effective cost of paying the million-dollar prize over 20 years would be trimmed to
$623,110 in current dollars. It is in the best interests of the state to pay the prize in install­
ments, while it's in the best interests of the winners to receive the prize immediately unless
they are unable to invest at a tax-free rate above 4 percent.




14

Declining Membership in the Fed
C H A R T 2A
CHART 1
C O M M E R C IA L B AN K
M E M B E R S H IP IN T H E FEDER AL
R ES ER VE S YS TEM IS
D W IN D L IN G .

A LTH O U G H A FEW NEW LY
C H A R TER ED BAN K S JO IN TH E
FED EACH YEAR, M O S T
D E C ID E TO OPERATE O U T S ID E
T H E SYS TEM . . .
N ew C harters
□ N O N M E M B E R B AN K S

C H A R T 2B
H O W EVER , T H E S E G A IN S ARE
O FFS ET BY A B S O R P TIO N OF
M E M B E R B AN K S T H R O U G H
MERGERS AND
C O N S O L ID A T IO N S .
M e m b e r Banks Lost

5900
5800
5700

0
CHART 3
T H E C H IE F C AU SE OF
D E C L IN IN G M E M B E R S H IP IS
C O N V ER S IO N OF M E M B E R
B AN K S TO N O N M E M B E R
S TA T U S B EC A USE M A N Y
B A N K S F IN D T H E COST OF
M E E T IN G T H E IR R ESER VE
R E Q U IR E M E N T S IS LOW ER
U N D E R STATE R E G U LA TIO N S .
Banks Converting from
N onm em ber to M em b er
+20

+ 10

0

-1 0
-2 0

-3 0
-4 0
-5 0
-6 0
- 7 0 Banks Converting from
M em b er to N onm em ber
1968

1970




1972

C HA R T 4
EVEN TH O U G H M O R E T H A N
TH R E E -Q U A R T E R S OF TH E
C O U N TR Y ’S B AN K D EP O SITS
C U R R E N TLY R E M A IN W IT H IN
T H E S YS TEM , TH E FE D ’S
A B IL IT Y TO CARRY O U T AN
EFFEC TIVE M O N E TA R Y PO LIC Y
MAY BE S U B S T A N TIA LL Y
W EA K EN ED IF M E M B E R S H IP
C O N T IN U E S TO D E C LIN E .
P ercent of Total D eposits
H eld by M em ber Banks
S ource: A nnual Reports of the
B oard of G overnors of
the Fe d e ra l R eserve
System , 1968-72.

83
82
81
80
79
78
■
■

0

1968

1970

1972

Bank Mergers:
Prices Paid to
Marriage Partners
By Jerom e C. D arnell

keep "marriage license dispensers" from
turning idle, there's been little organized
effort to study the terms of trade which
merging partners negotiate. Most marriageminded bankers want to know: How can
marriage proposals be evaluated? And,
what's the "going rate" in bank mergers?
In a nutshell, it appears that the typical
bank has been led to the altar for a price
nearly twice that of its book value. Further­
more, selling banks have received stock
worth two dollars in earnings of the acquir­
ing bank for each dollar in earnings sur­
rendered. On the average, these prices are
probably about in line with what they should
be, based on the "present value" approach
to bank bartering. Apparently banks merged
in Pennsylvania have done a better preening
job than their New Jersey counterparts be­

What's your bank stock "worth" if an­
other banker comes courting with matri­
mony in mind? If you're the suitor, how
big must the prize be to win the object of
your affection?
Merging is the "in thing" for bankers in
some areas of the country. And few places
harbor so many marriage-prone bankers as
Pennsylvania and New Jersey. For example,
more bank marriages, somewhere around
250, occurred during the past decade in
Pennsylvania than in any other state in the
Union. The Keystone State alone accounted
for about one out of every six bank mergers
over this span of time. During the same pe­
riod the Garden State ranked fourth with
about 100 mergers.
Although bankers in these two states have
contributed more than their fair share to



16

FEDERAL RESERVE BANK OF PHILADELPHIA

two banks with over $500 million in de­
posits made acquisitions, one bank account­
ing for two of the three mergers. The most
active acquisition size was in the $100-$250
million deposit range.
On the bride's side of the altar, one out
of every six acquired banks was quite small,
having deposits of less than $5 million (all
of them in Pennsylvania). Only three banks
with over $50 million in deposits were ac­
quired. The median deposit size was slightly
over $10 million. In the aggregate, acquiring
banks added about 10 percent to their de­
posits via wedding bells during the past five
years.

cause two out of three ways to evaluate mar­
riage agreements showed higher premiums
being paid in Pennsylvania.
SMALL BANKS MOST POPULAR EL1GIBLES
Before looking at the various ways of siz­
ing up merger terms, some background on
the banks involved is needed. Our inquiry
concerns mergers in the Third Federal Re­
serve District during the past five years. The
Pennsylvania portion of the District (the
eastern two-thirds of the state) had 60 mer­
gers during that time, and the New Jersey
portion (the southern half of the state) had
22. The number of District mergers ranged
from a low of 11 in 1968 to a high of 22 in
1970.
Nearly half of the acquiring banks were
fairly large, having in excess of $100 million
in deposits (see Chart 1). However, only

A CONCEPTUAL WAY OF EVALUATING
MERGERS
The acquisition of a bank is an investment
decision. Whether buying a share of stock,

CHART 1
SM A LL BANKS ARE TH E M O ST LIKELY TO BE ACQ UIRED
N um b er of Banks




D E P O S IT S IZ E OF A C Q U IR E D A ND A C Q U IR IN G B AN K S, 1968-72
T H IR D FEDER AL R ESERVE D IS T R IC T
(M illio n s of D ollars)

□

A C Q U IR E D BANKS

□

A C Q U IR IN G BANKS

n
50-100 100-250 250-500 500 and Over

A C Q U IR E D BANKS
A C Q U IR IN G BANKS
N U M B E R OF M E R G ER S

17

Pennsylvania
(m illions)
$ 17.7
147.4
60

N ew Jersey
(m illions)
$ 17.3
152.5
22

JULY 1973

BUSINESS REVIEW

to be offered for the acquired bank. If the
buyer feels the acquisition is risky regarding
future income, he can apply a higher dis­
count rate, thereby lowering the present
value and the amount offered.

a new factory, an apartment building, or a
new home, the investor must decide if the
expected stream of future earnings (dis­
counted properly to account for the time
value of money) equals the amount of cur­
rent outlay.
In practice, the decision is not as simple
as the process may seem. First, there's the
problem of accurately estimating the size
and timing of future income. When the
cash flow materializes is critical because a
dollar of earnings today is worth more than
a dollar of earnings received five years from
now. Second, because money has a time
value, a "present value" must be attached
to the future earnings. This conversion is
accomplished by selecting a discount rate
and applying it to the expected cash flow.
Prudent investors should be willing to
pay the present value, as they see it, for an
investment opportunity. In other words, an
acquiring bank would pay up to an amount
equal to the discounted future earnings that
the acquired bank would bring it. The trick,
of course, is to project the acquired bank's
contribution to the consolidated bank's fu­
ture earning power. A bank's past earnings
are a guide to what the future may bring.
Past earnings must be tempered, however,
by the fact that, after consolidation, more ef­
ficient use of the acquired bank's resources
could generate an even larger stream of
earnings.
A second problem in deriving present
values is selection of the appropriate dis­
count rate for converting estimated future
earnings to their current worth.1 It is gener­
ally felt that the appropriate discount rate is
what the acquiring bank must pay to attract
more capital. The higher the rate, the lower
present values will be, causing a lower price

ALTERNATIVE WAYS OF EVALUATING
MERGER TERMS
The present value approach for determin­
ing the price to offer a marriage partner is
the appropriate conceptual way of sizing
up merger terms. The problem is that data
necessary to develop present values are not
readily accessible, so some alternative ap­
proaches are often used.
Bankers and stock analysts speak fondly
of merger terms based on how much "pre­
mium" is offered for the acquired bank's
stock, with the premiums being expressed
as a percentage of some base. But the
trouble is that no consensus on calculating
premiums has yet been reached. In the ab­
sence of a "best method" for premium cal­
culation, three of the most commonly used
ones are described and then compared in
order to give a more comprehensive picture
of the mergers negotiated in the Third Dis­
trict. All three have their advantages as well
as disadvantages.
Book-to-Book Premiums. Ask most bank­
ers the "value" of their bank stock, and
they will likely tell you its "book value."
Thus within the banking fraternity, the most
common way of figuring merger premiums,
book-to-book,2 is to look at the offering

Present value =

Net Income for Year 1
(1 + r)

Net Income for Year 2
(1

r)2

+

...

+

Net Income for Year n
(1 + r)n

(where r equals the discount rate and n equals the
number of years)

1The process for converting future income into
present value is simply to total each year's net in­
come, discounted by the appropriate interest rate.
That is:



+

+

2 This premium is derived by taking the per share
book value of the acquiring bank times the exchange
18

FEDERAL RESERVE BANK OF PHILADELPHIA

plied cash-to-book4 is an attempt to make
the transaction more realistic in terms of the
received shares' actual worth.
Implied cash is the amount a shareholder
would supposedly receive if he sold his
shares to the acquiring bank at the agreed
exchange ratio rather than accept a stockfor-stock swap. Also, implied cash would
be the amount the shareholder would real­
ize theoretically if he accepted the stockfor-stock swap and then sold his new shares
on the market.
There is one serious drawback to basing
premiums on market prices. The size is
often biased upward if the shares of the
acquiring bank are not traded frequently,
which is invariably the case where small
acquiring banks are concerned. When in­
frequent trading is the rule, the new shares
received by the owners of selling banks
could not be dumped on the market in
large quantities without driving the price
down from the latest bid quotations.
Moreover, because of sporadic trading,
market prices of smaller banks are not reli­
able indictors of true worth because de­
mand for just a few shares could produce a
substantial jump in the market price. Only
when the market for the acquiring bank's
stock has sufficient depth to support volume
trading does the implied cash-to-book pre­
mium become a more reliable indicator in
judging the merits of the transaction.
Listing in a national quotation service
probably indicates sufficient trading for the
market price of the stock to be a reliable
gauge of its value. Unfortunately, only one
out of five acquiring banks in the Third Dis­
trict had a national listing at the time of mer­
ger. Thus, there are reasonable grounds to
be suspicious of most of the implied cashto-book premiums presented here.

price in relation to the acquired bank's
book value.
Book value per share is obtained by tak­
ing the sum of capital, surplus, undivided
profits, plus reserves for contingencies, and
then dividing them by the number of shares
outstanding. Hardly infallible measures of
bank stock worth, book values are essen­
tially conservative estimates of the differ­
ence between tangible assets— cash, loans,
securities, real estate, equipment— and tan­
gible liabilities, including deposits and bor­
rowed funds. The major shortcoming of
book value as a measurement is that it does
not include a "going concern" value— the
bank's future earning power. Nevertheless,
book values have three outstanding fea­
tures: they're readily understood and widely
used; they're not influenced by general stock
market trends; and they're not as variable as
market prices.3
Implied Cash-to-Book Premiums. Bank
owners should not be as concerned with
the book value of the shares they receive
as with the market value— that is, the price
investors are willing to pay for the stock.
Market prices ordinarily gauge the "going
concern" value of a bank (in a sense, the
stock's market value is its "present value").
Thus, calculation of premiums based on im­

ratio and then subtracting the per share book value
of the acquired bank. The difference (book value
received minus book value sold) is then divided by
the per share book value of the acquired bank.
Book values under discussion differ from those
often quoted by bankers because the book values are
“ adjusted." That is, half of the bad debt reserve
maintained by banks in case a loan goes sour has
been added to the book value calculation. The bad
debt reserve is accumulated over a period of years
and is not necessarily related to the creditworthiness
of the current loan portfolio. Therefore, the addition
of one-half the loan reserve is an attempt to correct
for overly cautious accounting practices, an adjust­
ment often made by stock analysts.



‘ This premium calculation merely substitutes the
market price of the acquiring bank's stock at the time
of the merger agreement in place of its book value.
19

BUSINESS REVIEW

JULY 1973

WHAT IS THE "GOING
BANK MERGERS?

lncome-to-lncome Premiums. One could
marshal a large group of bank stock spe­
cialists who would argue that neither of the
two methods presented so far is very use­
ful in evaluating merger terms. They would
urge using income-to-income premiums5
—
a comparison of income received with in­
come sold. Income per share indicates what
the earning history of the acquired bank
has been and furnishes perhaps the best
guide to future earnings. The main con­
cern in judging the deal, these experts sug­
gest, should not be with book or market
value but rather with the size of the income
stream the shares received from the ac­
quiring bank supposedly represent. There­
fore, income-to-income computations try to
weigh the relative earning power of the mer­
ger partners. The process falls short of the
present value approach, however, because
no attempt is made to adjust future earn­
ings for the time when they are received.
If accounting practices among banks were
uniform, income-to-income premiums could
be a reliable way to judge the merits of a
transaction. However, accounting differ­
ences exist, and these noncomparable prac­
tices, along with policy decisions regarding
when security gains and losses will be in­
curred, can distort income data consider­
ably. Another problem with the income-toincome measure is that it does not reflect
variations in income from one year to the
next. Thus, evaluating merger offers based
only on income-to-income also has its short­
comings. Combining this measure with other
premium calculations, however, provides a
useful checkpoint for sizing up the marriage
agreement.

Let's look at the recent mergers in Penn­
sylvania and New Jersey and see how pre­
miums compare. Chart 2 shows the average
premium for each of the three methods of
computing premiums.
Two Premium Measures Higher in Penn­
sylvania. Chart 2 contains a surprise for
some observers of the Pennsylvania and
New Jersey merging scene. The conven­
tional wisdom has been that New Jersey
banks have received higher premiums in the
marketplace. During the past five years,
however, Pennsylvania banks have received
bigger carrots on two premium measures—
book-to-book and income-to-income. Gar­
den State banks have garnered the bigger
ones when premiums were calculated as
implied cash-to-book.
Acquired banks in Pennsylvania marched
down the aisle to the tune of a 100 percent
book-to-book premium on the average,
while New Jersey banks only received a pre­
mium equivalent to a third of their book
value. In other words, selling banks in Penn­
sylvania have received shares from the buy­
ing banks having book value equivalent to
twice the book value surrendered. In New
Jersey, banks have sold for 1.3 times book
value.6 The average selling price for mergers
in the two states combined was 1.8 times
book value.
Merger terms are more favorable for sell­
ing banks in New Jersey when the premium

8 These findings are at odds with those reported by
Paul S. Nadler. He has stated that New Jersey banks
were frequently able to obtain three times book
value. Apparently his sample was based either on
New Jersey mergers in the Second Federal Reserve
District, or spanning a different time period, because
only one out of 22 New Jersey mergers in the Third
Federal Reserve District in the past five years went for
a price as high as three times book value. See his
article, "What's Your Bank Worth?" Bankers Monthly,
December 15, 1972, p. 12.

5This premium is computed by taking the acquiring
bank's per share net operating income times the ex­
change ratio and subtracting the acquired bank's net
operating income per share. This difference is then
divided by the acquired bank's net operating income
per share, giving a premium expressed as a percentage
of the acquired bank's per share earnings.



RATE" IN

20

FEDERAL RESERVE BANK OF PHILADELPHIA

C HA RT 2
BOOK-TO-BOOK AND IN C O M E-TO -IN C O M E P R E M IU M S H IG H E R IN
PEN N SYLVA N IA
P ercent
AVERAGE P R E M IU M S PAID IN P E N N S Y L V A N IA
A N D NEW JERSEY M E R G ER S, 1968-72
□

P E N N S Y L V A N IA

C H

NEW JERSEY

UZ]

3RD FED. RES. D IS T.

140

is judged by an implied cash-to-book stan­
dard. On this score, New Jersey banks
chalked up premiums of 141 percent com­
pared with 115 percent for their Pennsyl­
vania counterparts. The primary reason is
that New Jersey banks have been selling at
prices substantially above book value, while



Pennsylvania banks have not been selling so
high above it. Likewise, New Jersey banks
have been selling for higher price-earnings
ratios than Pennsylvania banks. Overall, the
average premium in the two states was 122
percent, roughly a half more than the bookto-book premium.
21

JULY 1973

BUSINESS REVIEW

medium-sized banks, and (4) two small
banks. The average premiums paid in these
situations are presented in Chart 3.
Mergers with greater size discrepancies
between partners tend to yield higher pre­
miums to acquired banks when computed
by the book-to-book and income-to-income
methods. Mergers of large banks with small
banks have yielded book-to-book premiums
roughly twice the size of those paid when
the partners are more comparable in size—
medium/medium banks and small/small
banks. Likewise, income-to-income premi­
ums for both large/small and large/medium
cases yield approximately four times larger
prem ium s than those neg otiated in
small/small situations. In contrast, the high­
est implied cash-to-book premiums were
paid by the large/medium combinations,
with large/small marriages yielding the low­
est premiums.

The last premium measure in Chart 2,
income-to-income, was also about three
times higher in Pennsylvania than in New
Jersey, comparable to the book-to-book
premium. Acquiring banks in Pennsylvania
were willing to trade $2.31 in earnings for
each $1.00 in earnings from the acquired
banks. New Jersey banks only handed over
$1.40 in earnings for each $1.00 of acquired
earnings.
Another way of expressing the income-toincome premium is to consider price/earnings ratios (P/E). Absorbing banks have been
paying income-to-income premiums of 106
percent, which is the same as paying a P/E
premium of the same magnitude. To illus­
trate, acquiring banks in both states sold for
an average P/E multiple of 12.4. In turn, they
offered stock swaps making the P/E multiple
of acquired banks equal to 25.5. Although
paying smaller income-to-income premiums
for their acquisitions, New Jersey's acquiring
banks have been selling at higher P/E mul­
tiples than Pennsylvania's. On the average,
acquiring banks in New Jersey sold at a P/E
ratio of 15.8, while their counterparts in
Pennsylvania were only commanding 9.4.
Higher P/E ratios for New Jersey's acquiring
banks, then, seems to be the key to the
heftier implied cash-to-book premiums paid
in its mergers.

Premiums Vary Widely, but Show a Strong
Upward Trend. Premiums paid in individual
cases are subject to wide variation, regard­
less of how they're measured. Some mer­
gers have been negotiated calling for bookto-book swaps as high as six to eight times
the book value of the acquired bank. But
don't conclude that premiums are paid in
every case. Discounts have been the rule
in about one out of every six cases over the
past five years. Sometimes they have gone
as high as 50 percent of book value and up
to 25 percent on an income per share basis.
However, discounts have not been as prom­
inent in the past two years as in previous
times.
Like other prices these days, premiums
are on the upswing in the Third District.
Measured by any of three ways, the prices
paid for banks were roughly twice as large
in 1971 and 1972 as back in 1968.
This upsurge may be explained a number
of ways. One may be the dwindling supply
of eligible marriage partners, especially in
Pennsylvania where organization of new

Mergers of Unequals Likely to Yield Higher
Premiums. Focusing on the average size of
premiums is helpful in understanding the
atmosphere of bank merger terms. How­
ever, examining only the state and District
averages will not show whether premiums
are associated with the size of the marriage
partners. Also, such averages tell nothing
about the variability or trend of premiums.
To see if there are differences in the terms
offered, depending on the size of the mar­
riage partners, samples of combinations
were selected for analysis: (1) large banks
exchanging vows with small banks, (2) large
banks with medium-sized banks, (3) two



22

FEDERAL RESERVE BANK OF PHILADELPHIA

CHART 3
AVERAGE P R E M IU M S PAID TO SH AR EH O LD ER S OF ACQ UIR ED
BANKS
P ercent
M ERG ER S IZE C O M B IN A T IO N S

150
□

BOOK-TO-BOOK

□

IM P L IE D CASH-TO -BOOK

□

IN C O M E -T O -IN C O M E

100

50

L a rg e /
M edium

M e d iu m /
M edium

S m a ll/
Sm all

(M illions)
$ 2 5 -1 0 0

(M illions)
$ 2 5 -7 5

(M illions)
Less than $25

O ver $200

O ver $200

$ 5 0 -1 5 0

Less than $25

10

10

8

13

L a rg e /
Sm all
(M illions)
D E P O S IT S IZ E OF
A C Q U IR E D B ANKS Less than $25
D E P O S IT S IZ E OF
A C Q U IR IN G BAN K S
N U M B E R OF M E R G ER S

WHY ARE PREMIUMS PAID IN BANK
MERGERS?

banks is rare. Because of better market in­
formation on the going rate for banks, small
bankers are stiffening their demands for
higher prices, realizing they hold a valuable
market-entry franchise. Still another may be
that larger banks are more obsessed with
growth for the sake of growth and are w ill­
ing to sacrifice some near-term earnings in
order to project higher deposit growth
rates. Indications are the upward trend will
continue.



As noted earlier, the price one should be
willing to pay for an investment is based on
the present value of the future income
stream. Since it's difficult to unearth the
necessary facts for calculating present val­
ues, bank merger terms are ordinarily evalated in terms of the price paid in relation
to a book value or some current earnings
23

JULY 1973

BUSINESS REVIEW

agement succession problems. Attracting
ample capita! is difficult and costly.
Thus, selling banks may feel that they do
not have the potential to increase earnings
over the years by more than, say, 4 to 6
percent annually. Because capital is difficult
to secure, the discount rate to apply to fu­
ture earnings is higher than normal. Under
these circumsances, the present value cur­
rent owners would attach to the bank might
be fairly low. Perhaps the "true worth" of
the bank, as they see it, is not much above
the current book value. Therefore, any offer
as high as two or three times book value
would appear to them as a real windfall.

base. Thus, it often appears that, when a
negotiated price calls for an exchange of
stock having book value twice that of the
shares surrendered, a premium of 100 per­
cent has been paid to the selling stock­
holders. But if the premium were calculated
on present value, would it still be 100 per­
cent? Probably not, because the present
value of most banks should be greater than
their book value.7
But even if the present value of the ac­
quired bank is one and a half times book
value, why would an acquiring bank pay
double the book value for an eligible mar­
riage partner?8 The answer apparently lies
in the fact that the acquiring bank has
placed a higher present value on the earn­
ings stream than the selling bank attaches
to its own future income. And there are
several reasons why the buying bank might
arrive at a higher (different) present value
than what the selling bank would.

Present Value as Seen by the Buyer. Con­
sider the deal from the buyer's side. He
approaches the merger from an entirely dif­
ferent perspective. The acquiring bank does
not look upon the seller as a small, inde­
pendent entity but as an integral part of a
much bigger machine, fully capable of com­
peting with other large banks. The buyer
may feel that with aggressive lending poli­
cies it can fuel the local economy and make
it grow faster. The buyer does not have
management succession problems and rais­
ing outside capital is less of a problem.
Perhaps the acquiring bank feels the seller
has been an inefficient operator and profits
can be bolstered with better management
practices. For example, it may view the ac­
quired institution mainly as a source of de­
posits, expecting to make more loans at
other offices which promise greater returns.
The buyer may feel there is some latent
market opportunity that is waiting to be ex­
ploited. Maybe the seller has been a pesky
competitor that the buyer wants to remove
from the market, although the regulatory
agencies approving bank mergers try to
monitor these situations closely. The buyer
may be obsessed with deposit growth more
than earnings in order to keep its ranking
among big banks in the state. All of these
factors may interact to cause the buyer to

Present Value as Seen by the Seller. Sell­
ing banks have a different perspective on
the present value of their future earnings
because they see themselves as small, inde­
pendent entities with limited growth oppor­
tunities, competing in a big pool of much
larger fish. They may be located in a stag­
nant economic area. They may have man­
7 It is not difficult to understand why bank stock,
or any share of a company for that matter, may sell
for more than its book value. If a bank is worth more
as a living institution than a dead one, its present
value should be more than its book value, assuming,
of course, that book value is a reliable measure of
the quality of its tangible assets and liabilities. In
other words, a living institution has "going concern"
value over and above a dead one's liquidation value.
Add to this "going concern" value such things as
location, established customers, loyal employees,
stability of operation, an essential community insti­
tution, and the inescapable conclusion is that an
operating bank's present value is greater than its book
value.
8The premium in this instance would be 33 percent
based on the present value.




24

FEDERAL RESERVE BANK OF PHILADELPHIA

ing book value twice that of the surrendered
book value, the buying bank thinks it's get­
ting a real bargain, while the seller considers
it a windfall.

project earnings at a growth rate of 7 to 10
percent. Since capital is raised more easily
by the big bank, the discount rate applied
to the earnings is lower.
To top it off, the buyer has another con­
sideration that does not enter the seller's
figuring. That is, the cost of entering the
market with a completely new operation
(de novo) is very high. The expense of
building is high, filing of applications is
time-consuming and approval uncertain, and
market acceptance is not assured.
Studies on the cost of entering markets
de novo are sparse, but bankers have some
rules of thumb they believe are valid. One
rule is that on the average a new operation
in a previously untapped market usually
needs about two to three years to break
even. It may take as long as five years be­
fore start-up costs are recovered and the
bank begins to generate a cumulative stream
of black ink. If the new operation is achieved
through branching, as opposed to market
entry with a newly chartered bank, then the
time to reach sustained profitability will or­
dinarily be shorter.
Start-up costs in banking are high because
bank relationships, once established, change
slowly. A new market entrant faces an ex­
tremely difficult chore of luring customers
away from their current bank connections.
Getting a toehold often depends on how
many enemies existing banks have made
over the years in the local community. For
this reason, rapidly growing areas are typi­
cally much easier to penetrate because of
the new blood entering the banking market
veins and having no established banking
affiliation.
Clearly, then, acquiring banks have sev­
eral other factors to weigh carefully in de­
termining the present value of a bank up
for sale. Generally, these are considerations
that lead them to attach a higher present
value to the bank than what the current
owners deem it to be. Thus, when the ab­
sorbing bank offers to exchange stock hav­



WRAPPING UP BANK WEDDINGS
In a w e ll-b e h a v e d market, premiums
should reflect the intensity of the demand
for eligible banks, which is ultimately based
on the present value buyers and sellers at­
tach to banks. The price paid also hinges on
the supply of available banks. The average
size of premiums noted in the Third District
generally seem to be in line with what
would be expected. There are a number of
good opportunities for making profits in
banking. Furthermore, the supply is re­
stricted, with entry alternatives costly. Prices
ranging from two to three times book value
do not seem out of line on the average.
Nor do they seem out of step with what
others have observed.9
Two out of three frequently used pre­
mium computations were higher for Penn­
sylvania mergers than for New Jersey ones,
contrary to the hunches of some. The vari­
ability of premiums has been large, a num­
ber of mergers consummated at several
multiples of book value. Often these high
prices are best explained by the high cost
of de novo market entry, in some cases bad
business judgment, or in others the frenzy
of bank merging. When discounts have
been encountered, it usually reflects a dis­
tress sale, often a bank that has genuine
management succession problems or is lo­
cated in a stagnant area.
■

9 For example, the Keefe Bank Stock Index has re­
cently shown that bank stocks sold for around one
and a half times "adjusted" book value. And these
were for sales of noncontrolling blocks of stock. So
premiums of two or more times book do not seem
unreasonable when one considers that mergers in­
volve the complete exchange of all stock.
25

BUSINESS REVIEW

JULY 1973

NOW AVAILABLE
BROCHURE AND FILM STRIP ON
TRUTH IN LENDING
Truth in Lending became the law of the land in 1969. Since
then the law, requiring uniform and meaningful disclosure of the
cost of consumer credit, has been hailed as a major breakthrough
in consumer protection. But despite considerable publicity, the
general public is not very familiar with the law.
A brochure, “ What Truth in Lending Means to You," cogently
spells out the essentials of the law. Copies in both English and
Spanish are available upon request from the Department of Bank
and Public Relations, Federal Reserve Bank of Philadelphia, Phila­
delphia, Pennsylvania 19101.
Available in English is a film strip on Regulation Z, Truth in
Lending, for showing to consumer groups. This 20-minute presen­
tation, developed by the Board of Governors of the Federal
Reserve System, is designed for use with a Dukane project that
uses 35mm film and plays a 33 RPM record synchronized with
the film. Copies of the film strip can be purchased from the
Board of Governors of the Federal Reserve System, Washington,
D. C. 20551, for $10. It is available to groups in the Third Federal
Reserve District without charge except for return postage.
Persons in the Third District may direct requests for loan of
the film to Truth in Lending, Federal Reserve Bank of Philadelphia,
Philadelphia, Pennsylvania 19101. Such requests should provide
for several alternate presentation dates.




26

FOR THE R E C O R D ...

2 YEARS AGO

YEAR AGO

-•

MAY 1973

'=

r •

Third Federal
Reserve District

SUM M ARY

from
mo.
ago
MANUFACTURING
Production.......................................
Electric power consumed . . .
Man-hours, total*....................
Employment, total........................
Wage income*................................
CONSTRUCTION**...........................
COAL PRODUCTION.......................

year
ago

Manufacturing

United States

Percent change
May 1973

■■■
■■■

'

Percent change

5
mos.
1973
from
year
ago

May 1973
from
mo.
ago

5
mos.
1973
from

year
ago

year
ago

0 +10

+10

Wilmington...,
+ 3
0
0
+ 1
- 7
- 1

+ 6
+ 2
+ 2
+10
+25
- 4

+ 7
+ 3
+ 2
+11
- 2
- 7

0
0
+1
+ 7
+ 2

+ 7
+ 5
+13
+ 4
- 3

+ 7
+ 5
+14
+12
- 4

Check
Total
Payments** Deposits***

Percent
change
May 1973
from

Percent
change
May 1973
from

Percent
change
May 1973
from

month year month year month year month year
ago ago ago ago ago ago ago ago
+ 1 + 5

+ 2 +15

0 +10

Atlantic City..
Bridgeton.........

Payrolls

Percent
change
May 1973
from

LOCAL
CHANGES
Standard
Metropolitan
Statistical Areas*

Banking

Employ­
ment

-

1 -

1

0 + 3

Trenton.............
Altoona.............

-

3

-

Harrisburg___

+ 4 + 15 + 2

-

-13

N/A
-

+ 1 + 7

2 +13
N/A

2 + 8

1 + 4

N/A
-

+

-8 8

8 + 5 +15

N/A

+ 4 + 16

5 +201 -

1 + 4

+ 6 + 1 + 11 + 2 +13

BANKING
(All member banks)
Deposits............................................
Loans.................................................
Investments....................................
U.S. Govt, securities...............
Other.............................................
Check payments***.....................

1
1
2
4
1
3f

PRICES
Wholesale.........................................
Consumer......................................... + I t
♦Production workers only
♦♦Value ot contracts
♦♦Adjusted for seasonal variation




+ 6
+13
- 2
- 6
0
+30+

+ 8
+16
+ 1
- 3
+ 3
+32+

+ 1
+ 1
- 1
- 3
+ 1
N/A

+11 +12
+23 +22
+ 1 + 3
- 8 - 3
+ 5 + 7
N/A N/A

+19

-

0 + 1 + 2

+10

-1 2 +

Lancaster_____
+
+
-

+ 3

Johnstown____

0 + 6

+ 1 +14

- 1 0 + 86 + 2 +16

Lehigh Valley.

0 + 4

+ 2 +15

-

5 + 28 + 2 +12

Philadelphia..

0 + 1

0 + 8

-

3 + 26 + 2 + 9

Reading............

0 + 1

0 +12

-

5 + 17

Scranton...........

0 + 2

+10

-

9

Wilkes-Barre..

0

-

+ 3
1 -

6 + 15 -

7 +15

6 + 2 +14

0 +19

0 + 2 +11

+ 6t

+ 5t

+ 2 +13 +10
+ 1 + 5 + 5

t l5 SMSAs
^Philadelphia

1 + 4

-

6 + 25 + 1 +23

Williamsport..

+ 2 + 4

+ 2 +12

-

2 + 41 - 2 +25

York...................

+ 1 + 2

+ 2

+12

-1 4

- 41 + 2 +14

♦Not restricted to corporate limits of cities but covers areas of one or more
counties.
♦♦All commercial banks. Adjusted for seasonal variation.
♦♦♦Member banks only. Last Wednesday of the month.

FKDERAL KKSEH\’K 15AN K of PHILADELPHIA
PHILADELPHIA, PEANSYIA AMA 11)101

business review
FEDER AL R ESER VE BANK
O F P H ILA D E LP H IA
P H ILA D E LP H IA , PA. 19101