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JULY 1951

T H E

BUSINESS
REVIEW
FEDERAL




RESERVE

BANK

OF

PHILADELPHIA

THE “UNFORESEEABLE" FUTURE

f—TrgrrtysT

V-

Business during the past year was
characterized by spasmodic consumer
spending and generally high levels of
production, employment, and income.
The rise in defense production, a record
volume of business expenditures for plant
and equipment, and a large volume of
purchasing power continue to
exert strong upward pressures.
Recent developments, such as hesitant
consumer buying, some softening of
prices, heavy inventories, and the truce
negotiations in Korea, have caused
some apprehension about the future.
Forecasting is hazardous because all
of the factors influencing the course
of business can not be foreseen.
Over-all developments point toward
continued upward pressures but do
not preclude short-term reactions.

CURRENT TRENDS
Failure of gears to mesh smoothly
in converting to defense production
was reflected in declining production,
department store sales, and
construction in May.

THE BUSINESS REVIEW

THE “UNFORESEEABLE” FUTURE

It was just one year ago that the North Koreans moved
across the 38th parallel and fired the shots that reverber­
ated around the world. The reaction in the United States
was immediate and resolute. It was to defend freedom—
by force if necessary—and a greatly enlarged defense pro­
gram was launched. The major goals were to equip an
armed force of 3x/2 million, to build up a reserve of sup­
plies and equipment sulficient for one year of all-out war,
and to expand defense production capacity and stockpile
strategic materials so that military equipment and supplies
could be turned out in vast quantities should full-scale
war come.
This stepped-up defense program hit the American econ­
omy when it was already riding the crest of a boom. Con­
struction was at an unprecedented level; production in the
heavy goods industries such as steel and automobiles was
at or near an all-time peak; and employment had equalled
the 1948 high. A peak level of consumer spending was
being fed by a record flow of personal income after taxes,
and expanding credit. The Federal Government was oper­
ating at a deficit; bank loans were nearly $4 billion higher
than at the same time the year previous; the money sup­
ply (currency and bank deposits) was nearly $4 billion
above the preceding year; and depositors were spending
their deposit dollars faster. Inflationary pressures had al­
ready made their appearance and were pushing prices up
even before the outbreak of fighting in Korea.
The business and financial record of the first year since
Korea is an array of plus signs. Total production, indus­
trial production, construction, employment, consumer
spending, business spending, Government spending, con­
sumer income, business income, bank loans, the money
supply, wholesale and retail prices—all major indices of
business activity shared in the increase and are above a
year ago. The rate of expansion, however, was not the
same in all areas. A notable disparity developed between
spending and goods. Spending rose more rapidly than
the output of goods and services and prices rose sharply.
The major force driving business activity upward was

Page 2



the defense program. Its influence, however, was mainly
in the form of a spasmodic stimulus to consumer and busi­
ness purchases rather than a direct absorption of goods
and services. The outbreak in Korea sent consumers and
businessmen scurrying to stock up on goods they thought
might soon become scarce or, if available, only at con­
siderably higher prices. This wave of consumer buying
receded after two or three months, only to be followed by
a greater torrent near the end of the year. Once more
consumers found goods were available, and demand slack­
ened. At present, consumer buying is in good volume, but
to many businessmen, inventories appear heavy. Business
spending has been heavy but steadier.
Despite the high volume of production, employment, and
income, there is growing apprehension about the business
outlook. The question uppermost in the minds of many
is what about the future? Those who take a darker
view of the outlook point to a lag between the cutbacks
in the materials for civilian production and the in­
crease in defense production, which may result in an
increasing number of shut-downs; the slackening of con­
sumer demand; excessive inventories; the drop in residen­
tial construction; a reduced availability of credit; and the
psychological reaction which would probably follow a
negotiated truce in Korea. Those who are more optimistic
about the outlook stress the growing volume of defense
spending; the all-time record rate of capital expenditures;
a large reservoir of purchasing power fed by a rising level
of personal income after taxes; an ample though less
readily available supply of credit; and a continued rising
volume of defense spending even if a peaceful settlement
is negotiated in Korea.
Confronted with these crosscurrents in our thinking,
how can one go about appraising the situation? Is it
possible to come to any conclusion as to the probable
course of business during the next few months? In this
connection, it may be helpful to examine recent and pros­
pective business and financial trends with respect to some
of the important requirements for stability.

THE BUSINESS REVIEW
ELEMENTS OF STABILITY
A first step in analyzing the outlook is to erect a frame­
work which will focus attention on those factors which are
strategic in shaping the course of business. People differ,
of course, as to what the strategic factors are, but there is
probably general agreement that the following bear careful
analysis: (1) the total flow of goods in relation to the
total volume of spending; (2) the pattern of production
in relation to the pattern of demand; and (3) maladjust­
ments in the flow of goods from producer to consumer.
Business stability at high levels of production and em­
ployment requires that the total volume of production be
in balance with the total volume of spending. If total spend­
ing becomes too large, it generates rising prices and in­
flation; if too small, insufficient demand brings falling
prices and depression. Balance between total production
and total spending is not sufficient, however. Production
of each of the many types of goods and services must be
geared to the demand for them; otherwise, excessive pro­
duction in major industries may initiate a general busi­
ness readjustment with declining production and employ­
ment. Another requirement for a stable and high level of
business activity is a smooth, steady flow of goods from
producers to consumers. Excessive inventories or wide­
spread speculation which generates fictitious values may
also cause trouble.
Goods versus Spending
During the major part of the post-war period, there has
been a persistent tendency for the flow of money or spend­
ing to exceed the available supply of goods. Since mid1950, total spending or demand has greatly exceeded the
available supply of goods, and both wholesale and retail
prices have risen substantially.
The flow of goods. Our economic machine is running
at about full capacity. The industrial production index is
about 12 per cent above a year ago and more than double
the 1935-1939 average. The total value of all goods and
services produced in the second quarter of this year was
at an annual rate of about $320 billion as compared to
$272 billion in the second quarter of 1950. Only a part
of this increase — perhaps less than one-half — was in
physical volume, the remainder representing an increase
in value resulting from the sharp rise in prices. Conditions
in the labor market also reflect the high level of produc­
tion. In June there were nearly 62 million employed in our




factories, mines, stores, service establishments, and on
the farms. The increase from May to June this year was
less than usual. Unemployment is only about 2 million
now as compared to 3.4 million a year ago. These and
other production indices register the large volume of
goods flowing from our farms, factories, mines and service
establishments.
In a semi-war economy, total production is not an ac­
curate index of the amount of goods available for con­
sumers. An increasing proportion of our output must go
to the Government for defense. Despite the increase in out­
put since mid-1950, some further cut-backs in civilian pro­
duction appear inevitable. The first effects of the diver­
sion of materials to defense production are beginning to
appear in the durable goods industries. Under the Con­
trolled Materials Plan, effective July 1, manufacturers
of non-defense goods will be allotted only 70 per cent of
the steel used in an average month between January and
July 1950, only 60 per cent of the copper used during the
base period, and only 50 per cent of the aluminum. The
outlook for the civilian supply of consumers’ durable
goods is not as gloomy, however, as these cutbacks might
indicate. Production has been running at a very high level
thus far this year, and substantial inventories have been
accumulated. In addition, the American manufacturer has
often demonstrated his ingenuity in substituting less criti­
cal materials for those in short supply. Some Governmental
authorities have estimated the output of certain durables
in 1951 as follows:
1951
1950
Item
(estimate)
(actual)
Refrigerators
4.7 million
5.8 million
Television sets
6.0
“
7.5
“
Automobiles
5.5
“
6.3
“
Tires
65.0
“
79.0
“
The flow of spending. The spending stream flowing into
our markets for goods and services is fed by three major
tributaries: fl) consumption expenditures; (2) business
expenditures; and (3) Government expenditures.
Consumer spending, the largest tributary, has been pour­
ing a torrent of purchasing power into our retail stores
since Korea. It has risen over 10 per cent to an estimated
annual rate of $200 billion during the second quarter of
this year. Consumer buying in the last year has been un­
usually spasmodic, reflecting shifts in consumer fears and
expectations. The outbreak of fighting in Korea created

Page 3

THE BUSINESS REVIEW
fears of shortages and higher prices, and touched off a
heavy wave of buying in the third quarter of 1950. The
rise in consumer spending during this quarter exceeded
substantially the rise in personal income after taxes and
was made possible because consumers were willing to go
into debt and draw down some of their liquid assets. This
wave of consumer purchases was concentrated in the du­
rable goods industries as consumers tried to stock up on
goods they feared would soon be in short supply.
Consumer demand receded after a few weeks and then
turned upward again in December, reaching another peak
in January 1951. This upsurge in consumer spending was
not concentrated as heavily in the durable goods industries
as the previous one. Consumer purchases of nondurables
also rose, but most of the increase reflected higher prices
rather than an increase in physical volume. In general,
consumer expenditures for nondurable goods rose about
in proportion to the rise in prices. Once again the wave
of consumer spending has receded, and although still at
a high level, merchants are worried about their inven­
tories.
Business spending, in contrast to consumer buying, has
shown a fairly steady upward trend. Expenditures for plant
and equipment were estimated at $23.9 billion for 1951,
but recent estimates indicate this amount may be exceeded.
New orders received by manufacturers of durable goods,
which were rising more rapidly than shipments until
recently, resulted in a substantial increase in unfilled
orders. The backlog of unfilled orders totaled $47 bil­
lion at the end of May as compared to $19 billion a
year ago. This backlog is equivalent to about four months
of sales at the high rates prevailing during the first quar­
ter. Manufacturers’ inventories are smaller in relation to
unfilled orders than they were at this time last year. At
first the rise in manufacturers’ inventories reflected pri­
marily an accumulation of raw materials, but more re­
cently there has been an increase in goods in process. Thus
far there has been little increase in manufacturers’ stocks
of finished goods. Total business inventories, seasonally
adjusted, have increased about $16 billion since mid-1950,
the major part being stocks of manufacturing firms.
Non-residential construction has also risen steadily dur­
ing this period. The prospects that credit regulation might
be extended to business structures and that Government
controls over key materials would limit the supply avail­
able for non-defense purposes were special factors tending
to stimulate commercial and industrial construction.

Page 4



Disbursements for defense equipment, in contrast with
the placement of new orders, has just recently begun to
rise substantially. Federal, state, and local government
purchases of goods and services were at an annual rate of
about $61 billion in the second quarter of 1951, as com­
pared to $48 billion in the last quarter of 1950. Govern­
ment purchases in the second quarter absorbed about 19
per cent of our total output. National defense expendi­
tures, including closely related items such as stockpiling of
strategic materials, atomic energy, and foreign assistance,
accounted for the increase, rising from an annual rate of
about $23 billion in the last quarter of 1950 to $34 billion
in June this year. Since the Korean invasion, about $42
billion of defense orders have been placed. Deliveries, on
the other hand, have totaled only about $10 billion. At
the present time, deliveries of end items and construction
activity have reached a level of about $1V2 billion
monthly, as compared to less than one-half billion dollars
monthly before Korea. The delivery rate is scheduled to
rise to $4 billion monthly by next June.
The defense program has been the fundamental force
pushing output upward since mid-1950, primarily through
its influence on consumer and business spending. The effect
of the enlarged defense program on the total demand for
goods and services will depend largely on how it is financed.
Defense production adds to both personal and business
incomes but it does not add to the supply of civilian goods
for these incomes to buy. Consequently, the defense pro­
gram tends to create an inflation gap between the demand
for and the supply of civilian goods. Unless the Govern­
ment siphons off enough current income to pay for the
defense program, there will be more money to buy fewer
goods. Thus far the Treasury has been operating on a
“pay-as-we-go” basis; in fact, there was a substantial cash
surplus for the fiscal year just ended.
The outlook, however, is not so bright. Recently, the
Treasury estimated that receipts will fall short of meeting
expenditures for the present fiscal year by as much as
$10 billion. It is essential, therefore, that steps be taken
promptly to prevent this deficit. Non-defense expenditures
should be cut as a first step. Then taxes should be raised
enough to balance the cash budget. A balanced budget
is neither inflationary nor deflationary. It simply means
that the Treasury is siphoning off as much income via taxes
as it is pouring back via expenditures. Certainly, a deficit
should be avoided at all costs. This is no time to inject new
money into the spending stream via deficit financing.

THE BUSINESS REVIEW

BUSINESS AND FINANCIAL TRENDS 1950-51

INDUSTRIAL

INDEX

PRODUCTION

PERSONAL INCOME

1935-39=100
SEASONALLY ADJUSTED

billions
ANNUAL RATES
SEASONALLY ADJUSTED

220

250

200
225

iso

200
/*A/J------ 1------ 1------ 1------ 1-------1------ 1------ 1____ L

1

1

—1—I—i------1____Via

----- 1------ 1------ 1------ 1l_______ 1

BUSINESS INVENTORIES

billions*

I

i

i

i

COMMERCIAL BANK LOANS
--------------------------------------

SEASONALLY ADJUSTED

BILLIONS ft
60

60
50

SO

—i------- 1i

i

i

i

i

i

i

—I—i—w
RETAIL SALES

billions s
14

'NaA----1----1---- 1--- 1— l i
1950

i

i

i

i

1----1----1---- 1----hsif' 40
1951

BUSINESS CAPITAL EXPENDITURES

"

seasonally adjusted

BILLIONS S
30

QUARTERLY DATA-ANNUAL RATES

■I ACTUAL
-

12
10

----- 1----- 1----- L----- 1----- 1----- 1- ---- 1----- 1----- 1----- L_lII

I

V///A estimated

■
20

■III I

10

1950

PRICES

INDEX

DEFENSE

EXPENDITURES
BILLIONS S
60

ANNUAL RATES

i^| ACTUAL

ISO
1935-39-100 *

ESTIMATED

'

40

------------------------------------- ✓

160

~
/ J
______WHOLESALE

20

1926-100

1950




1951

A.pR-JUNE

1950

OCT.-DEC.

1950

MID

1951

END OF

195°

MID

1952

Page 5

THE BUSINESS REVIEW
Sources of buying power. The size of the spending
stream is controlled primarily by: (1) the amount we have
available to spend, and (2) our willingness to spend it.
The tremendous volume of buying during the last year
was possible only because consumers and businessmen
had plenty of spending money. The swollen spending
stream flowing into our markets was fed by income,
borrowing, the use of savings, and a faster turnover of
the money supply. Personal and business incomes after
taxes are running at peak levels. Personal income has
been rising steadily during the last year from an annual
rate of $225 billion in the third quarter of 1950 to about
$247 billion in the second quarter of this year. Despite
the rise in income tax rates, personal income after taxes
rose from an annual rate of $205 billion to nearly $220
billion in the same period. Consumption expenditures,
however, were not geared as closely to income during this
period as usual. The buying waves, referred to previously,
were made possible in part because consumers and busi­
ness firms were willing to draw on their future incomes
through borrowing and to dip into past savings.
Consumer and business incomes were supplemented by
a large amount of borrowing. Total commercial bank loans
rose about $9 billion in 1950—an unprecedented increase
for a single year. The increase has continued this year
despite a series of actions to restrain bank lending, and
seasonal influences which generally result in a decline in
the early months of the year.
In addition to spending a large proportion of their avail­
able income and borrowing, consumers and business firms
dipped into their savings in an effort to stock up. Con­
sumers drew down their time deposits about $500 million
in the second half of 1950 and redeemed about $500
million more of their Series E Savings Bonds than they
bought. Redemptions of Series E Bonds are continuing to
exceed sales, but time deposits have been increasing thus
far this year.
Recent trends in the money supply and in its rate of
circulation also reflect the tremendous volume of buying
power available for expenditure. The money supply—
currency in circulation plus demand and time deposits
which now totals about $174 billion is nearly $5 billion
larger than a year ago. The more rapid rate of turnover
of the large volume of demand deposits owned by con­
sumers and businessmen was probably more important
in supporting the post-Korean buying wave than the new
dollars put at their disposal by loan expansion. The turn­

Page 6



over of demand deposits at banks in leading cities outside
New York has increased about 15 per cent since June 1950,
and was at a more rapid rate than for any similar period
since 1937.
Prices. Prices are the barometer which reflect the inter­
action between the volume of spending and the available
supply of goods. The increase in spending exceeded indus­
try’s ability to increase production, and prices have risen
sharply since mid-1950. Wholesale prices are now about 16
per cent higher than at the end of June last year, most of the
increase having occurred in the second half of 1950. The
introduction of price controls in January 1951, the sea­
sonal decline in the money supply, and the abatement of
consumer purchases have all played a part in the leveling
off of the wholesale price rise in the early months of this
year. Wholesale prices have remained virtually stable
since March. Prices at retail also rose sharply but with
a time lag. The consumers’ price index is about 9 per cent
higher than at mid-1950. The rise in consumer prices has
also slowed down, changes in the last few months being
substantially less than during the last half of 1950.
Pattern of Production vs. Pattern of Demand

If our business machine is to operate smoothly, the pattern
of production—that is, the amount of each of the many
kinds of goods and services produced—must be geared
to the demand for each of these goods and services. If
producers in some major industries are turning out more
goods than people are willing to buy at current prices,
inventories accumulate, production slows down, employ­
ment decreases, and a general readjustment may be
initiated.
The defense program is the key factor in this area. The
sharp rise in defense production is requiring the diversion
of more and more strategic materials from civilian to de­
fense purposes. If manpower and materials are diverted
promptly and smoothly from civilian to defense produc­
tion, there will be only a small amount of transitional shut­
downs and unemployment. If, however, strategic materials
are diverted from civilian production more rapidly than
defense production absorbs them, the decrease in civilian
production will not be offset by a corresponding increase
in defense production. Consequently, unless restrictions
on the civilian use of key materials are properly timed and
dovetailed to coincide with the actual increase in defense
production, there will be idle materials, labor, and plant.
This type of transitional decrease in production and em-

THE BUSINESS REVIEW
ployment could become a substantial drag on the total
volume of business activity in the next few months unless
the diversion of materials to defense is very carefully
planned.
A few months ago, considerable concern was expressed
over an excessive rate of production in certain key indus­
tries. Although expanding defense production has removed
or at least deferred this problem for the time being, it may
be well to examine the basis for such fears especially in
view of the truce negotiations in Korea. Many felt, for
example, that the rate of production in automobiles, steel,
and in the construction industry was higher than could be
sustained in ordinary peacetime conditions.
There was some evidence to support this view. Con­
struction, for example, accounted for 7.8 per cent of the
total value of all goods and services produced in 1950.
This is rather high on a historical basis, the percentage
being 6.8 in 1948, 5.4 in 1939, and 7.5 in 1929. Residential
construction was equal to 6.2 per cent of personal in­
come after taxes in 1950, as compared with 3.8 per cent
in 1948, 3 in 1939, and 3.4 in 1929. Consumers spent
4.5 per cent of their income after taxes for automobiles
in 1950, as compared with 3.1 per cent in 1948, 3.2 in
1937, and 3.5 in 1929.
The unusually high levels of production in these key
industries provided some basis for doubt as to whether
they could be maintained in a peace-time economy. If in­
ternational tension should subside and the defense pro­
gram should be cut back, there might again be some cause
for concern as to our ability to maintain present rates of
production in these industries. At present, however, the
prospects are that imbalance, if any, between supply and
demand for individual products is more likely to be on
the side of shortages of important consumer durable
goods than excessive production.
Other Maladjustments
A third requirement for stability is a smooth flow of goods
from producer to consumer. An excessive accumulation
of inventories or excessive speculation in securities can
cause trouble note, for example, the speculation in securi­
ties in 1929 and the inventory recessions of 1937 and 1949.
Inventory accumulation means that producers are turn­
ing out goods faster than consumers are buying them.
It, therefore, adds to total demand. Once inventory accu­
mulation stops, this source of demand disappears and if




businessmen liquidate inventories, consumption exceeds
the current rate of production. The heavy accumulation
of inventories recently has aroused concern with respect
to the near-term outlook. In trying to appraise the serious­
ness of the inventory situation, several points should be
kept in mind. One is that the major part—perhaps as much
as two-thirds—of the increase represents an increase in
book values brought about by the sharp rise in prices.
Second, inventories, in general, do not appear excessive in
relation to sales on the basis of past ratios. Finally, an
important part of the increase in inventories has been in
manufacturers raw materials and, more recently, goods
in process. In part, this represents the building up of stocks
in preparation for defense contracts.
It is unlikely, however, that inventory accumulation will
continue to be a significant source of demand during the
remainder of the year. Inventory liquidation would mean
that consumption would have to exceed production by that
amount, and would be a still further depressing factor.
HAZARDS OF FORECASTING
Peering into the future for a picture of business condi­
tions as they will be even a few months hence is an essential
task for effective planning, but it is also a difficult one.
Even though we strain our eyes to the utmost, the picture
is never clear, and if the picture should appear crystal clear
it is more than likely a mirage stemming from defective
vision. Forecasting is inherently hazardous: first, because
all of the parts which will enter into the picture are not
available no matter how carefully we search for them; and,
second, because factors are always present which tend to
distort our view.
One of the major handicaps in forecasting is that parts
which are presently missing may become major elements
in the final picture several months hence. In other words,
some parts of the jigsaw puzzle are nearly always miss­
ing. It is important, therefore, that we keep this particu­
lar hazard at a minimum by locating as many of the parts
of the puzzle as possible.
There is an increasing amount of business and financial
information which we can draw on in attempting to supply
the outline of the picture we are trying to sketch. One
difficulty with much of this information is that it reflects
what has happened, and with a considerable time lag.
Moreover, a mass of data in itself provides only a smudge
on the business horizon. To get a definite picture from

Page 7

THE BUSINESS REVIEW
this mass of information, we must have some theoretical
framework to guide our analysis. And our theory or opin­
ion as to the elements that are essential for a stable and
high level of production and employment will largely
determine the business picture we finally visualize. For
example, is our framework centered primarily on the
relation of investment to saving; an inherent tendency
toward a deficiency of consumer purchasing power and
under-consumption; maladjustments in production; or the
relation between the money supply and spending, and
the flow of goods? Even though we use the same materials,
the business picture we construct will largely reflect our
theory of the controlling factors shaping its course.
Even though our business picture be fashioned from
the best material and from the use of the most competent
theoretical knowledge available, it must be recognized that,
to some extent, it will usually reflect the filling in of missing
parts by assumption. Some parts of this jigsaw puzzle are
beyond our range of vision—even in short-term forecast­
ing. For example, we assume that the international situa­
tion will remain the same but it does not. The North
Koreans decided to take over South Korea, the United
States promptly decided to resist Communist aggression
in Korea, and launched a huge rearmament program. Even
though international tension indicated something like this
was probable, who could have foretold that it would occur
in mid-1950 instead of the end of the year or in 1951 or
1952? In internal affairs, we assume that Government
policies will be thus and so, but who can foresee the steps
that Government will take and when? Yet, Government
policies with respect to wages, prices, taxes, debt manage­
ment, credit, rearmament, and a host of other things have
an important influence on production, prices, and income.
We assume that people will react in certain ways—for
example, that they will spend about the same proportion
of the funds they have available—but it does not take a
student of psychology to see that we often react in unusual
ways. We may spend more than our incomes or less; and
we may spend it for miniature golf, yo-yo tops, and Cadil­
lacs instead of for more or better food, clothes, and shelter.
These are only a few illustrations of the gaps the forecaster
is usually compelled to fill in by assumption—and even
though carefully contrived, some of his assumptions are
likely to be wrong.
A second major hazard confronting the forecaster is
that of maintaining the proper perspective. Great care
must be exercised to avoid anything which tends to distort

Page 8




our vision. One danger is the tendency to interpret the
future in terms of the past. “All experience is an arch to
build upon” but future events are unlikely to follow exactly
the pattern of the past. The valuable lesson of experience
must be tempered with a sensitivity to changes which may
modify events in the future. It is often difficult to determine
whether apprehension over the business outlook stems from
what one sees ahead or from memory of what has hap­
pened in the past.
Another difficulty in getting a clear and undistorted
picture is the tendency to give undue weight to the special
situation confronting the individual making the forecast.
To a merchant with large inventories and lagging sales,
excessive inventories probably appear to be the primary
problem; to the manufacturer unable to get an adequate
supply of raw materials, shortages of material appear the
key factor; and to the laborer having difficulty in meeting
his bills which have soared because of high prices, a lack
of purchasing power appears as a serious, perhaps insur­
mountable, drag on production and employment. This
very human tendency of viewing the prospects of the entire
economy in terms of our personal situation frequently
results in an improper weighting of the various elements
and a distorted picture of the business outlook.
A third factor which frequently distorts our perspective
is the opinion we hold when we begin our analysis. A
noted writer once said, “Most of our reasoning consists
of starting out with a conclusion and marshalling all of
the facts we can get to support it.” Normally, the business
forecaster begins his analysis with at least tentative views
as to the business outlook. Hence, there is a strong tend­
ency to weight unduly the facts and the figures which
support these views and to discount as relatively unim­
portant those which do not. We must always be on guard
lest the views we start with lead us to an incorrect analysis
and a distorted picture of business prospects.
CONCLUSIONS
An appraisal of the important elements in the current
business and financial situation indicates that high levels
of production, employment, and income are likely to con­
tinue for some time. There is a real possibility, however,
that the uptrend may be interrupted for short periods by
shifts in consumer and business psychology and by trans­
itional shut-downs and unemployment as an increasing
proportion of materials, manpower, and plant is shifted
from civilian to defense production.

THE BUSINESS REVIEW
The threat of a recession stems primarily from a reduced
investment in inventories as accumulation ceases or even
turns into liquidation, hesitant consumer buying which
might be intensified by peace in Korea, a further decline
in residential construction, and restrictions on the civilian
use of strategic materials which may cut back civilian
production faster than defense production expands.
Tending to offset these weaknesses, however, are forces
of great underlying strength. The major direct impact of
the defense program is yet to be felt. Actual defense produc­
tion and the disbursement of appropriated funds are just
beginning to show substantial increases. While an armis­
tice in Korea might slow up the defense program, it is
just as likely to retard Congressional action to siphon off
enough income to meet the growing defense expenditures.
If so, deficit financing would enlarge incomes and might
become a substantial inflationary force. A second factor
lending strong support to a high level of income and busi­
ness activity is a record volume of business capital expendi­
tures which seems assured for the remainder of the year
despite an element of hesitancy which might be introduced
by a truce in Korea. Hence, the prospects are that both
defense production and business capital expenditures will




continue to pour a large stream of dollars into bank ac­
counts and pay envelopes, with the result that consumers
and businessmen will have a large volume of purchasing
power at their disposal.
1 hese props appear strong enough to sustain a very
high level of business activity, although they do not
preclude hesitant business for short periods because of
an unwillingness of consumers and businessmen to spend,
or of cutbacks in production and employment during
the shift from civilian to defense production. Psycho­
logical winds which blow first in one direction and
then the other frequently create ripples on the surface,
but they do not determine the underlying depth and the
volume of the spending stream. The possibility is a real
one that the basic spending stream is likely to continue
excessive in relation to the supply of civilian goods avail­
able at current prices.
Events of the past year demonstrate the sensitivity of
our economy to world developments. In a world of con­
flicting ideologies and numerous potential trouble spots,
our economy is subject to ever-increasing influences from
abroad in addition to uncertainties at home which compli­
cate the job of trying to clarify the “unforeseeable” future.

Additional copies of this issue are available upon request.

THE BUSINESS REVIEW

CURRENT TRENDS
Summary figures for the month of May indicate that the upward trend in business activity in the Third Federal Reserve
District has been halted—if only temporarily.
Production in Pennsylvania factories, which had been rising almost continuously for over a year, declined during ay.
The drop in output was due to further reductions in nondurable plants where, apparently, defense orders have not been
filling the gap created by the slackening of demand for civilian goods. The lowering of production schedules was accom­
panied by decreases in the size of work forces and payrolls. Despite the monthly decline, industrial activity showed con­
siderable improvement over last year.
. ,
.
Consumer purchasing power continued high during May, but department store sales, seasonally adjusted, were below those
of April. Nevertheless, the volume of sales, paced by apparel, topped that of a year earlier. Department store stocks also
receded during the month for the first time since last July, but were still considerably greater than in 1950
In May, residential construction contract awards declined from the previous month and were below those of the cor­
responding period a year ago for the first time since December 1949. However, non-residential awards-especially industrial
—maintained a high rate.
„ .
,
Total loans showed little change at Third District reporting member banks in the four weeks to June 20. Business and
real estate loans rose slightly, but were largely offset by declines in other types of loans. For the country as a whole reporting
member bank loans rose less than 1 per cent.
The nation’s private money supply gained slightly in May and was about $4.5 billion above a year ago. This was the second
consecutive month of slow advance following the first quarter of the year during which deposits and currency held by busi­
ness and individuals declined seasonally by $4% billion.

SUMMARY

Third Federal
Reserve District

United States

Per cent change

Per cent change

May 1951
from
year
ago

mo.
ago
OUTPUT
.
Manufacturing production.
Construction contracts. . . .
Coal mining...........................

OTHER
Check payments.... .
Output of electricity.

Page 10

+ 15
+ 27
- 6

+ 11
+
+ 314
0
0
- 1
1
+ 1

+ 3
+ 25
9
-13
+ 6

Allentown....
+ 9

0+4
-3 +28

+ 5
+ 26
- 9
-13
+ 14

+ 4
+ 26
-

8

-12
+ 7

+ 17
+ 10

ot + llt + llt

+ 2
- 4

+ 13
+ 6

+ 19

+ 10

LOCAL
CONDITIONS

+ 19
+ 25
+ 14

+13

+ 25* + 29*

•Pennsylvania
, .
......
••Adjusted for seasonal variation. tPhiladelpnia




mo.
ago

+ 10* + 12*

TRADE**
Department store sales. .
Department store stocks.

PRICES
Wholesale..
Consumers.

5
mos.
1951
from
year year
ago
ago

May 1951
from

2* + 13* + 16*
15 + 30
++ 21
10 +-15
- 6

EMPLOYMENT AND
INCOME
Factory employment. ..
Factory wage income...

BANKING
(All member banks)
Deposits..............................
Loans...................................
Investments.......................
U. S. Govt, securities . .
Other.................................

5
mos.
1951
from
year
ago

+2

+ 17

Department Store

Factory*

+ 11

Altoona...........

Employ­
ment
Per cent
change
May 1951
from

Check
Payments
Payrolls

Sales

Stocks

Per cent
change
May 1951
from

Per cent
change
May 1951
from

Per cent
change
May 1951
from

mo.
ago

year
ago

+ 36

2

+ 17

+ 60

+ 7

+ 18

mo.
ago

year
ago

mo.
ago

year
ago

1

+17

- 3
- 3

-2

+ 23

year
ago

-1

+ 13

- 1

+ 32

Johnstown. . .

-4

+ 7

- 3

+ 26

+ 4

+ 22
+ 21

Lancaster. . . .

-3

+ 7

- 4

+ 21

+ 18

-

+ 19 + 15

+ 15

+ 2

+ 32

+ 4

+ 32

+ 1
+ 5

+ 12

1

+

5

+ 3

+ 9

+ 13

+ 33

-

2

+ 10

6

+ 29

+

7 + 20

Philadelphia. .

-2

+ 10

- 3

+ 24

Reading..........

-2

+

6

- 5

+ 18

-

8
-12

Scranton.........

-9

- 5

-11

+ 1

-

+ 17
+ 19
+ 10
+ 23

year
ago

Harrisburg. . .

6

+ 26

mo.
ago

+ 3

+ 5

+

Per cent
change
May 1951
from

Trenton...........
Wilkes-Barre.

+ 5

0

Williamsport.

+ 14

- 1

Wilmington..
York...............

+ 10 + 1
- 1 - 2

+ 20 +

6

-

2

+ 18

+ 34

+ 4

+24

+ 28

+ 4

+22

0

+ 23

+ 14

+ 11

+ 15

+ 27

*Not restricted to corporate limits of cities but covers areas of one or more counties.

THE BUSINESS REVIEW

MEASURES OF OUTPUT

EMPLOYMENT AND INCOME
Per cent change
May 1951
5 mos.
from
1951
month
ago

MANUFACTURING (Pa)
Durable goods industries..........
INondurable goods industries. . .
Foods...............
Tobacco.............
Textiles................
A pparel................
Lumber...........
Furniture.........
Paper.............
Printing and publishing. . .
Chemicals.........
Petroleum and coal products .
Rubber.............
.............
Leather........
Stone, clay and glass. .
Primary metal industries ....
J abruated metal products ..
Machinery (except electrical)
Electrical machinery. .
Transportation equipment
Instruments and related products
Misc. manufacturing industries. .
COAL MINING (3rd F. R. Dist)*
Anthracite.........
Bituminous...........
CRUDE OIL (3rd F. R. Dist.)** ....
CONSTRUCTION — CONTRACT
AWARDS (3rd F. R. Dist ) t
Residential....
Nonresidential....
Public works and utilities___

0
— 4

year
ago

year
ago

4 13

1 1V

4 3
4 2
4 4
2
413
4 1

0
4 1
- 1
0

+
4
4
-f

+ 4
+ 2
0

+ 32
4 34
4 27

+21

- 15

4 3

13
20
28
25

+ 35
1 J1
+37
- 6
427

+ 4
+ 10

0
+ 15

-10 |

4 3
430
426
485

pureau or Mines.
American Petroleum Inst. Bradford field.
7“^
^ Dodge Corporation. Changes computed from
3-month moving averages, centered on 3rd month.

Pennsylvania
Manufacturing
Industries*
I ndexes
(1939 avg. =100)

Euaployment

Foods.............
Tobacco......
Textiles............
Apparel................
Lumber............
Furniture...........
Paper..................
Printing and
publishing............
Chemicals..........
Petroleum and coal
products....................
Rubber..................
Leather...............
Stone, clay and
glass ....................
Primary metal
industries.........
Fabricated metal
products..................
Machinery (except
electrical)...........
Electrical
machinery..............
Transportation
equipment................
Instruments and
related products. . .
Misc. Manufacturing
industries..........

Per cent
change
from

Per cent
change
from

May
1951
(In­
dex)

mo.
ago

May
1951
year (In­
ago dex)

140

-2

+10

396

1

170

0

+ 17

462

+ 1

111

-4

+ 1

309

-

5

118

-1

+ 2

293

132

-6

- 1

365

125
149

-4
0

-10
4 7

119
153

-1
0

155
237
84

0
-3

All manufacturing___
Durable goods
industries.............
Nondurable goods
industries.............

Average
Weekly
Earnings

Payrolls

Average
Hourly

%

chg.
from
year
ago

%

May
1951

chg.
from
year
ago

+ 25 $63.47

+ 14 $1,581

412

435

70.21

+ 15

1.692

411

+10

53.41

+ 10

1.400

410

363
433

+ 2 +12
— 9 4 6
9 4 6
- 12
1®
0 4 8
- 4 - 5
2 421

55.27
33.06
51.30
39.19
45.55
53.41
62.65

+ 10
+ 5
+ 8
+ 6
+ 11
+ 5
+ 12

1.351
.924
1.378
1.143
1.091
1.234
1.452

4 9
4 9
411
4 9
+ 8
+ 5
+ 9

0
412

308
432

2
+ 1

4 6
427

73.55
67.11

+ 6
+ 13

1.873
1.580

410

4 1
420

418
714
216

- 3 4 9
0 444
7 + 5

81.14
74.85
44.33

4 8
420

1.991
1.770
1.217

4 9
414
4 9

mo.
ago

May
1951

year
ago

+11

4 5

147

0

+10

416

+ 1

427

64.84

+ 15

1.607

413

142

0

+ 16

398

+ 1

434

78.33

+ 16

1.899

+12

184

-1

422

512

- 1

445

66.00

+ 18

1.581

+13

244

0

+ 19

683

0

+ 36

71.06

414

1.636

411

267

-1

+ 21

588

- 2

+ 31

61.57

4 8

+3

428

447

+ 5

444

76.42

+ 8
+ 12

1.544

166

1.879

+ 9

187

0

429

557

+ 2 448

67.96

+ 15

1.611

+11

148

0

423

393

+ 1

54.26

+ 14

1.285

+u

♦Production workers only.

440

.

TRADE
Per cent change
Third F. R. District
Indexes: 1935-39 Avg. =100
Adjusted for seasonal variation
SALES
Department stores...........
Women’s apparel stores...
Furniture stores..........
STOCKS
Department stores. . .
Women s apparel .stores. ..
Furniture stores............

May
1951
May 1951 from
(Index)
month
year
ago
ago
281
214

- 8

318p

— 4

Third F. R. District

Total — All departments.........
242

June 2
June 9
June 16.
June 23. . . .
June 30.
July 7

* Not adjusted for seasonal variation.




Departmental Sales and Slocks of
Independent Department Stores

+11
4 4
410*

- 7

- 6*

+ 31
+ 19
+31*

Recent Changes in Depart ment Store Sales
in Central Phila Lelphia

Week ended
Week ended
Week ended
Week ended
Week ended
Week ended

5 mos.
1951
from
year
ago

Per
cent
change
from
year
ago

..........................
.....................

..................
......................
.......................

p-preliminary.

Sales
% chg. % chg.
May 5 mos.
1951
1951
from
from
year
year
ago
ago
0

Main store total. .. .
1’iece goods and household textiles.
Small wares.............
Women s and misses’ accessories .
Women s and misses’ apparel
Men s and boys wear
Housefurnishings.........
Other main store. . . .

Nonmerchandise total. . . .

1951

1950

4 7

430

3.5

2.7

4 8
414
4 1

430
435
+ 16
416
411
432
445
455

3.9
4.8
4.2
3.2
2.1
4.9
4.7
4.2

3.0
3.4
3.6
2.9
2.0
3.9
3.1
2.8

430
493
410
411
432
449
419

2.2
4.3
2.1
1.3
2.7
2.9
2.9

1.6
2.0
1.7
1.2
2.1
1.7
2.6

1
410

+2i

+ 4

Ratio to sales
(months’
supply)
May

ago

4 9

Basement store total. . .
Domestics and blankets
Small wares.............
Women s and misses’ wear
Men s and boys wear. .
Housefurnishings. . .
Shoes.......................

Stocks (end of month)
% chg.
May
1951
from

+ 5

...........

Page 11

THE BUSINESS REVIEW

BANKING

Department stores

- 1
+ 6
-11

Charge account.................................................................

Furniture stores
Qf8^1........... ’

- 3
+ 69
+ 13

+ 5
+ 14
- 3

+ 10
+ 40
+ 16

+ 4

% chg. % chg. % chg.
May
May
5 mos.
1951
1951
1951
from
from
from
year
ago
year
ago
year ago

Consumer instalment loans
Commercial banks.........................................................
Industrial banks and loan companies......................
Small loan companies...................................................

Money supply, privately owned.

173.7

+ .4

+ 4.5

Demand deposits, adjusted. . .
Time deposits.............................
Currency outside banks............

89.5
59.3
24.9

0
+ -1
+ .3

+ 4.5
- .2
+ -2

22.0*

-2.2*

+ 11.1*

- .3

+ 3.9

Turnover of demand deposits . .
Commercial bank earning assets

125.1

Loans.............................. .. .........
U.S. Government securities. ..
Other securities...........................

54.5
58.1
12.5

Member bank reserves held....

18.5

- .7

Required reserves (estimated).
Excess reserves (estimated) . . .

18.2
.3

- 6
+ 8
+ 14
+ 9

- 5
+n
+ii
+ 21

PRICES

Decrease in Reserve Bank holdings of Governments. .
Increase of currency in circulation.................................
Other Federal Reserve Bank credit................................
Increase in Reserve Bank loans.......................................

- .6
— 3
“ 2
—

* Annual rate for the month and per cent changes from month and year ago
at leading cities outside N. Y. City.

Changes in—

June
OTHER BANKING DATA

1951

Per cent change
from
May
Index: 1935-39 average =100

'Index)

Consumer prices

Weekly Wholesale Prices—U.S.
(Index: 1935-39 average =100)

Source: U.S. Bureau of Labor Statistics.

Page 12



month
ago

year
ago

227
263
237
211

0
-1
+i
0

+ 17
+21
+ 17
+ 16

185
186
221
205
123
150
225
171

0
0
+1
0
0
-2
0
0

+ 10
+ 11
+ 14
+ 13
+ 1
+ 6
+ 18
+ 12

Weekly reporting banks—leading cities
United States (billions $):
Loans—
j
__ i

Third Federal Reserve District (millions $):
Loans—
.

Member bank reserves and related items
United States (billions 1):^ _

All com­
modi­
ties

Farm
prod­
ucts

Foods

Other

225
225
224
224

261
262
260
261

236
237
236
237

210
210
209
208

+ 2.7

Changes in reserves during 5 weeks ended May 30
reflected the following:
Effect on
(Billions $)
reserves

Change in reserves..................................................
-13
+ 10
+ 18
+ 4

+ 10.4
- 8.0
+ 1.5

+ 2.9
- .2

1

Loan
bal­
ances
out­
standing
(end of
month)

year

United States (Billions $)

1

Loans made

Loan Credit
Third F. R. District

+ 17
+ 2

1951

five
weeks

+

% chg. % chg. % chg.
May
May
5 mos.
1951
1951
1951
from
from
from
yearago
yearago yearago

Third F. R. District

Changes in—

May

1

Sales
oEItEv/ITCrTT

MONEY SUPPLY AND RELATED ITEMS

1

Receiv­
ables
(end of
month)

+ wi—

CONSUMER CREDIT

Federal Reserve Bank of Phila. (millions $):

19.2
2.0
5.5
.5
5.9

four
weeks

+

1
0
0
0
0

year

+
+
+
+

5.7
.3
.9

.2
1.0

37.8
80.9

+ 1
+ -9
+ 2.1

+ 7.5
- 4.8
+ 4.7

760
44
146
6
387

+ 5
- 7
+ 6
- 1
- 2

+ 242
- 8
+ 29
- 8
+ 56

1,343
1.510
3,214

+ i
- 24
+ 12

+ 311
-325
+ 50

19.5
22.8
21.8
27.5
.4

+ -9
+ -4
0
+ .2
- .3

+ 3.3
+ 5.1
- 2.5
+ .6
- .1

1.450
1,650
883
1,198
46.0%

+
+
+
-

+ 270
27
+ 50
15
+ 113
20
-127
26
.1% - 6.9%