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FEBRUARY 1 9 5 4

buJ ine ss r evi ew

■

FEDERAL RESERVE
BANK OF
PHILADELPHIA




TEXTILES ARE SLIPPING IN PENNSYLVANIA
Employment in Pennsylvania textile mills is on the decline.
Competition is tough, especially competition from the South.
Profits in textiles generally are running below average.
THE CONSUMER— PERVERSE OR PREDICTABLE?
How much will the consumer spend this year? Charts in this article
suggest that he may not be so changeable as some think.
BANK EARNINGS HIGHER IN 1953
Increased earnings reflect chiefly expansion in loans.
Growth in loans was slower in the last half of the year.
CURRENT TRENDS

TEX TILES ARE S L IP P IN G
IN P E N N SY LV A N IA
We know that 37 textile firms, employing 3,330

pattern. Look at the multitude of slices in the first

workers, left Pennsylvania between mid-1949 and

pie diagram on the next page. Textiles rate sixth

mid-1953. Some went out of business and others

in an array just a bit heavy with so-called heavy

sought a more favorable competitive climate else­

industries.

where. We also know that during the same period,

Textile employment in Pennsylvania declined

65 textile firms, employing 2,356 workers, started

from 141,000 workers in 1939 to 93,000 workers

Some were brand-new firms,

in 1953— a decline of 34 per cent. That is in con­

some were branch plants of existing concerns, and

trast with a 3 per cent decline in textile employ­

some moved in from other states. Firmwise, there

ment of the United States for the same period.

was a net gain of 28 mills, but unfortunately there

The slippage in Pennsylvania is really serious, and

was a net loss of about 1,000 textile jobs.

it has been going on for a long time.

in Pennsylvania.

Just a few days ago the press announced the
permanent shutdown of a cotton piece-goods dye­
ing and finishing plant in Pennsylvania. The rea­

K n it G oods rate first in P e n n sylva n ia

son given was “ completion of government con­

Knit goods occupy a prominent place in the textile

tracts.” Six hundred workers are involved.

scene of Pennsylvania, as the second pie diagram

Pennsylvania is a great state. It is underlaid

shows. Roughly half of the knit goods consists of

with fossil fuels and overlaid with manufacturing

hosiery. Broad-woven goods means cottons, wool­

industries. The Commonwealth yields to only one

ens, worsteds, rayons, nylons, and various mixed

state (New York) as an industrial empire, and to

fabrics. Carpets and rugs occupy a unique posi­

only one state (West Virginia) as a coal bin. Still

tion as we shall see in a moment.

half covered with forests, Pennsylvania is never­

Since 1939, employment declined in five ma­

theless primarily an industrial state. Yet, textiles

jor divisions of Pennsylvania textiles. Declines

are slipping.

ranged from 24 per cent in dyeing and finishing

Pennsylvania has a highly diversified industrial

2




to 60 per cent among producers of yarns and

butii

thread. Carpets and rugs, on the contrary, showed
an increase of 21 per cent. The changes, except

le w

TEXTILE EMPLOYMENT IN PENNSYLVANIA,
DECEMBER 1953

for hats, the smallest group, and miscellaneous
textiles are shown in the bar chart.
The greatest amount of coming and going took
place in the hosiery division. Although there was
a net increase of 11 hosiery manufacturers between
mid-1949 and mid-1953, there was a net loss of
almost 600 hosiery jobs. One large hosiery firm
was liquidated. Once upon a time, Pennsylvania
made practically all of the country’s hosiery. That
was long, long ago when women wore long skirts
and men wore high shoes. But Pennsylvania still
makes most of the country’s full-fashioned ho­
siery-making machinery.
The textile mill balance sheet of Pennsylvania
also reveals a loss of three throwsters ( firms that
prepare yarn for weaving or knitting). Woolen
and worsted mills show a small net loss of
employment.

INDUSTRIAL EMPLOYMENT IN PENNSYLVANIA,
DECEMBER 1953
DURABLES




|

NONDURABLES

W H Y ARE TEXTILES SLIPPIN G
IN P E N N SY LV A N IA
Pennsylvania’s textile score board indeed looks
bad. Reasons given for the 37 textile firms that
left the state between 1949 and 1953 are: “ liquida­
tion,” 15; “ went out of business,” 14; “ destroyed
by fire and subsequently liquidated,” 3. One trans­
ferred its business to its Rhode Island plant, an­
other “ lost lease,” another “ out of state,” another
“ lack of business,” and another “ abandoned op­
erations.” These reasons do not really tell much.
We do not know how many of these firms liqui­
dated in Pennsylvania became corporate reincar­
nations south of the Mason and Dixon Line.

The Trek to D ixie
In Dixie land I’ll make my brand; to knit and dye
in Dixie. Hooray! Hooray! Away down South in
Dixie! A former President of the United States
once referred to the South as “ The Nation’s Num­

3

b u sin e ss re v ie w

when the country was in the throes of its greatest

CHANGES IN TEXTILE EMPLOYMENT IN
PENNSYLVANIA

business depression. Curiously, prior to that great

(1939 to December 1953)

ber One Problem Area.” That statement was made

business depression and subsequently thereto
many Yankee manufacturers regarded the South
as the nation’s number one solution area for their
own problems.
The South is an area of alleged low costs. Low
labor costs, low power costs, low construction
costs, low taxes. Everything sweet and low. More­
over, the South has a favorable climate, proximity
to raw materials (cotton ), and the area offers tra­
ditional Southern hospitality like municipal devel­
opment corporations to float tax-free issues to
finance the cost of acquiring facilities. There is
a measure of truth to all these things. The South

- 60%

is a wonderful country. It does have lower wage

where— North, South, East, and West— are in

rates, but not necessarily lower labor costs. It does

trouble. Mills are running below capacity, em­

have lower power costs, but not necessarily at all

ployment is down, warehouses are stocked, prices

- 40%

- 20%

0

+20%

+40%

places. It is closer to the cotton fields, but most

are weak, and profits are below average. That, in

women’s hosiery is made out of nylon.

general, is the textile situation.

Reams of statistics have been cooked up to

It seems only yesterday that queues of women

prove (and to disprove) that production costs

crowded the nylon counters. Now nylons go beg­

are lower in the South than in the North. When

ging for buyers. Similar disparities between sup­

reading these cooked-up statistics, watch the cook.

ply and demand are found in many, if not most,

The trouble with these statistical stews is that

textile markets.

sooner or later they lead to such slithery things

During World War II and for some years there­

as labor productivity, standards of living, power
factors, managerial competence, and less-than-

after, textile manufacturers were prosperous. Like
other manufacturers, they operated night and day

carload freight rates which depend upon the direc­

turning out products by the billions, making

tion the cars are going. Regional cost data are

money by the millions. Excess profits went to
Uncle Sam. But the period of prosperity was short

most useful in comparing a specific place in the
South with a specific place in the North. Pre­

for textiles, shorter than for most other industries.

sumably, some Yankee manufacturers are doing

When the brand-new 1954 calendars were being

this because the trek to Dixie continues.

hung up the soothsayers of business were specu­

A CH ECK -U P O N TEXTILES

might last. At the same time, most textile manu­

Pennsylvania is not the only place where textiles

facturers were wondering how much longer they

lating as to how much longer the business boom

are in trouble. Here the troubles are slightly worse

would be going down hill; they had already been

than in some other places. Actually, textiles every-

skidding for several years.

4




b u sin e ss re v ie w

EARNINGS AS PERCENTAGE OF SALES

T e xtile s A re Com petitive
Textiles are a competitive melee. There is com­

Class of Industry

1950

1951

petition not only between the North and the South

All manufacturing industries.............
Cotton ....................................................
Silk and rayon.........................................
Woolen good s.......................................
Hosiery and knit goods........................
Carpets and other floor coverings. .
Other textiles.........................................

7.7
6.2
12.8
3.9
8.2
6.1
6.8

6.2
5.6
9.0
3.0
5.1
1.9
4.9

but also competition between natural and syn­
thetic fibers; between old and modern mills;
between single- and multiple-shift operators; be­
tween integrated and non-integrated concerns;
between domestic and imported fabrics. In addi­

1952
5.4
2.9
6.7
— 2.4
3.0
3.4
2.5

Source: National C ity Bank of New York, Monthly Letters.

tion to the competition within the industry there

Earnings of textile workers are also below aver­

is also competition between textiles and other

age. In 1953, textile workers averaged $53 a week

industries. The products of paper, paint, plastics,

in contrast with $71, the average weekly earnings

and other industries invade the traditional mar­

of production workers in all manufacturing indus­

kets of textiles. Sometimes textile manufacturers

tries of the United States. Similar differences pre­

yield to the temptation to invade the markets of

vailed during the three years preceding. Lower

others; for example, the apparel business is a

earnings in textiles were due, in small part, to

natural.

shorter hours. In 1953, textile concerns operated

Competition in textiles is anything but simple.

39.1 hours a week in contrast with 40.5 hours, the

It is complex and compound. It is understandable

average for all manufacturing. Similar differences

why textile people take a keen interest in the

prevailed during the three years preceding.
Textiles also differ from industry generally with

Randall Commission Report.
Perhaps one reason why textiles are so competi­
tive is because there are so many competitors.
Over 9,000 firms are in the business, according

respect to employment trends. Since 1939, factory
employment in the textile industries declined 3 per
cent whereas employment in all manufacturing

to latest official estimates. That is more than eight
times the number of concerns operating

in

FACTORY EMPLOYMENT IN UNITED STATES

Petroleum and Coal Products, cited just for
contrast.
Textile profits expressed as a per cent of sales

X (1939 -IOOJ

have been running below the average earnings
of manufacturing industries generally in recent
years. Producers of hosiery and knit goods did

A LL

MAh UFACTURIh G

better than average in 1950 only. Silk and rayon

- ^

1

did better than average in all three years, but this
group of firms is not really a full-blooded member
of the textile family. Rayon companies dominate
this category, and the production of rayon fila­

TEXTILES

ment and fibers is a chemical process. With the
exceptions noted, it is apparent that textiles
have encountered troubles in their quest for
profits.




1941

1943

1945

1

1

1

1

1
1939

1947

1949

1951

1953

5

b u sin ess re v ie w

increased 67 per cent. The wartime upheaval was

rugs, and other floor coverings; hats; and finally

comparatively small in textiles and, as the chart

a miscellany of things that defy classification such

also shows, for the entire period employment in

as lace goods, linen goods, cordage, and twine.

textiles settled down while employment in all man­

Textiles differ with respect to raw materials

ufacturing “ settled up.”

processed, technology, scale of operation, degree

T extiles A re Big

served, and so forth. Some depend upon imported

Textiles are big, not individually but collectively.

raw materials; others, domestic. Some process

In 1952, the country’s textile mills produced over

natural fibers; others, synthetics, still others use

$5 billion of “ value added.” That is the technically

both. Some specialize in apparel fabrics; others,

correct but somewhat awkward way of saying that

industrial fabrics; and still others, household

all their efforts enhanced the value of raw mate­

fabrics. Some go in for the highly styled fabrics;

rials processed by that stupendous sum. It was just

others prefer to make bulk yardage and let some­

under 5 per cent of the value added ($108 billion )

one else do the styling. Some hedge their holdings

by all manufacturing industries of the country.

of raw materials by selling short in the futures

of integration, type of organization, markets

That may not look too impressive. Nevertheless,

market; others regard that as gambling. About all

textiles ranked ninth among the 20 major industry

that textiles have in common is that they make

groups. In total wages paid, textiles ranked sixth,

things out of fibers and wish sometimes they were

and in number of production workers employed

in another business.

they ranked fifth.
There are no corporate giants in textiles as there
are in steel or automobiles where the biggest com­

T e xtile s A re O ld

pany turns out a fourth or a third of the industry’s

When Alexander Hamilton wrote his “ Report on

product. As a group, however, textiles bulk large

Manufactures” in 1791, great things were happen­
ing in textiles. They were right in the middle of

because there is such a multitude of them.

the Industrial Revolution. Men like Watt, Har­

Te xtile s A re C o m p le x

greaves, and Cartwright transformed spinning

The complexity of textiles is bewildering. One

and weaving from a household handicraft to the

way of getting acquainted is to browse through

factory system. Since the Industrial Revolution

the Census of Manufactures. First comes a list of

there have been no revolutionary changes in the

the country’s 20 major industry groups, one of

basic arts of spinning or weaving until quite re­

which is called Textile Mill Products.

Down

cently. Consequently, mills today are equipped

deeper in the volume, is a chapter where textile

with a lot of old machinery and some modern

mill products are arrayed into major divisions,

facilities. Under certain conditions, it is hard for

subdivisions, and subdivisions of the subdivisions.

a manufacturer with modern,, high-cost machinery

Let us be content here with the major divisions.

to compete with others whose fully depreciated

They consist o f: scouring and combing plants;

looms were installed when Woodrow Wilson was

yarn and thread mills; broad woven fabric mills;

in office. It is said that when the late Henry Ford

narrow fabrics and other small ware mills; knit­
ting mills; dyeing and finishing plants; carpets,

was looking for an early model textile machine for
his museum he found it in operation.

6




butii

T e xtile s A re M odern

vie w

A C O N CLU D IN G NOTE O N P EN N SY LV A N IA

Though textiles are as old as Methuselah, they are

Perhaps the decline of textiles in Pennsylvania is

as modern as jet-propelled planes. In apparel tex­

inevitable. Perhaps it is part of the ever-changing

tiles, style is the thing. If style is a characteristic

industrial scene. It might even be for the ultimate

mode of expression, fashion is the latest style. To

good of the state. Insurance companies are always

the textile manufacturer nothing brings fame and

refining their investment portfolios to keep in step

fortune faster than to design a fabric that “ takes.”

with changing times. Could it be that competitive

Nothing brings frustration and failure faster than

forces are weeding out textiles in the state’s indus­

to design fabrics that do not “ take.” Textiles are

trial portfolio to make way for others with better

sensitive to changing seasons, rising or falling

yields? Whether for good or ill in the long run,

hem lines, coronations, inaugurations, or jewelry

there are innumerable short-run hardships created

innovations.

by the exodus of textiles. Certainly the textile

Motion pictures and TV spread new fashions

workers who lost their jobs see no good in it.

like wildfire. No longer can a poor number with­

Certainly the bankers in the communities affected

out takers in New York be palmed off on back-

see no good in it. Certainly the railroads with

country retailers because their customers are just

rusting sidings leading to idle plants see no good

as well informed as the fashion-wise New Yorkers

in it. Certainly local governments whose tax rev­

and Hollywooders. Color television will add an­

enues have been adversely affected see no good

other chapter to the spread of fashion intelligence.

in it.

THE C O N S U M E R -P E R V E R S E
O R PRED ICTABLE?
The spending spurts and lags in 1950 and 1951

with aberrations from it thus far no greater than

focused attention on the unpredictability of the

pre-war. Surprisin gly, the relation between

post-war consumer. Furthermore, since 1947 evi­

changes in income and changes in expenditures

dence has been accumulating that consumers have

is nearly the same as before the war.

been spending more than would be expected on

Time was when the level of consumer spending

the basis of the pre-war spending-income pattern.

was not considered so difficult to predict; indeed,

An upward shift in spending as related to dispos­

until fairly recently the subject of consumption

able income has occurred since the war. But de­

was to some virtually closed. Consumer spending,

spite the considerable attention given the erratic

it was believed, depended mainly upon the amount

changes in consumer spending, the data indicate

of disposable consumer income, and consumer

a new spending-income pattern may be forming

income was dependent on what happened in the




7

b u sin ess re v ie w

business and Government sectors of the economy.

spurts of spending show up clearly as “ saw teeth”

In other words, spending was a function of in­

in the chart below showing quarterly estimates of

come. Consumer behavior, therefore, was not an

consumer income after taxes and expenditures.

independent

That this spending was one of the important forces

force;

individuals’

spending

re­

sponded to changes in income.

which led businessmen to stock up on inventories

Recently all of this has changed. Consumer

and contributed to a rise of 17 per cent in whole­

spending is no longer relegated to a passive role;

sale prices and 8 per cent in consumer prices can

instead it is emphasized that consumer spending

hardly be doubted.

is a most uncertain factor. Few any longer ques­

The consumer stirred up quite a fuss, and more

tion the ability of the consumer to change his rate

was coming. As if to show his capricious nature,

of spending irrespective of shifts in income.

he followed each spending spree with a saving

The consum er has a sse rte d him self
The reasons for the new respect accorded the con­
sumer are based broadly on the obvious effect that
consumer actions have had on business activity
at and subsequent to the outbreak of fighting in
Korea and on the changed pattern of spending
that has prevailed in post-war years.
The buying waves touched off by the invasion
of South Korea in June 1950 and by the entry of
the Chinese in the northern armies early in 1951
provided a dramatic illustration of the ability of
consumer spending to change direction and to
greatly influence economic activity. These two

INCOME AND SPENDING
(1947-53 Quarterly)

spree. In the months following the buying wave
in 1951, consumer spending declined notice­
ably despite a steady rise in personal income. As
a consequence, inflationary pressures eased and
stable conditions prevailed over the balance of the
year. These changes in consumer spending had
such a pervasive influence on business activity in
1951 that the instability of consumer spending
became the subject of many year-end reports.
Less dramatic but equally significant evidence of
the emergence of the consumer as an independent
economic factor is illustrated in the graph on
page nine. In this chart the amount of consumer
spending is plotted against the amount of personal
disposable income for each year from 1929 to
date. The solid black line drawn through the pre­

BILLIONS $

war years 1929-1940 plotted in the lower left area
is called a line of regression. This line expresses
a pattern of spending at different levels of income.
If all of the dots on the chart from 1929 to 1953
fell on this straight line, it would indicate a per­
fect and unchanged relationship between spending
and income over the entire period. The grouping
of the pre-war points very near to the line indi­
cates how closely the spending habits of consum­
ers in 1929-1940 conformed to this pattern. The
war years 1941-1946, during which shortages,
price controls, and rationing were paramount,
could hardly have been expected to fall on this

8




b u sin e ss re v ie w

PERSONAL CONSUMPTION EXPENDITURES - BILLIONS

RELATION BETWEEN CONSUMER SPENDING AND DISPOSABLE INCOME

200

-

160 -

120

-

80 -

80

120

160

200

PERSONAL DISPOSABLE INCOME - BILLIONS $

line. The fact that the years since 1947 do not

240

come level of about $52 billion. This indicates that

fit on an extension of the pre-war line indicates

at income levels below the intersection in the years

a shift in the relation has occurred.

before the war, consumer spending exceeded cur­

The thin line drawn diagonally across the chart

rent disposable income. (Consumers made net

expresses a 100 per cent consumption function;

withdrawals from liquid assets and went into debt

that is, it shows how the pattern would look if

when incomes fell below this point.) When in­

consumers continuously spent all of their incomes.

comes were above $52 billion, consumers spent

It intersects the pre-war regression line at an in­

less than they received.




9

builnew review

The slope of the pre-war line shows that when

CONSUMER SPENDING

income rose, spending increased, but not com-

(1947-1953)

mensurately.

The same is true of declines in

income and spending. To put it more precisely,

BILLIO NS

$

the line shows that, on the average, a 10 per cent
change in income was associated with an 2^/2 per
cent change in spending.
The information derived from the chart on page
nine is presented in a little different manner below.
The white line shows what spending would have
been if the average relationship for the 1929-1940
period had held for each of the years. The black
line shows actual levels of spending. The first
chart illustrates that the relationship between dis­
posable income and spending in the pre-war pe­
riod was quite stable. The second chart shows
what spending would have been in the post-war
period if the average income-spending pattern
shown in the first chart had carried over into these
later years. For example, an extension of the pre­
war relationship suggests that in 1953, when dis1949

1951

1953

CONSUMER SPENDING
(1929-1940)

posable income was about $248 billion, spending
would have been about $203 billion. Actually, in

BILLIO N S $

1953, consumers spent $230 billion. The implica­
tion of this is that the pre-war spending-income
pattern is altered. Consumers are spending larger
amounts than would have been expected accord­
ing to the 1929-1940 pattern.
Many reasons are given for the changes that
have occurred in consumer spending. The reason
relevant to the alternate buying and saving sprees,
following the outbreak in Korea, has to do with
discretionary spending power of individuals. A c­
cording to this theory, the much higher level of
income, as compared with pre-war, has left people
with a larger margin between income and essential
40
1929

1931

10




1933

1935

1937

1939

expenditures. With the larger proportion of op­

busii

tional expenditures, willingness to spend has be­

the 1929-1940 period. A 10 per cent change in

come a more important factor and the volume of

income is still associated, on the average, with an

spending is influenced more by psychological

81 per cent change in spending. Thus, despite
/)

forces, it is argued.

the difference in spending in the two periods, a
given change in disposable income resulted in the

But old habits p ersist
The essential truth of the theory that the consumer

same proportionate change in expenditures.
The chart below is based upon the post-war
relationship between income and spending.

It

has the power to change his spending irrespective

shows that the relationship between disposable

of short-run changes in incomes and the obvious

income and spending in the post-war period was

shift away from the pre-war spending-income

also quite stable when annual data are used. De­

pattern have tended to complicate studies of

viations. from the white line are as small as pre­

the post-war consumption function; or perhaps

war.

it is because there are not enough years to

spurts in 1950 and 1951 tend to wash out when

provide conclusive evidence that little attention

the figures are plotted on a yearly basis. In retro­

is given the post-war consumption function.

spect it appears that for calendar years, as a

Nevertheless, there are some indications that con­

whole, the amount that individuals spent in 1950

This means that the quarterly spending

sumers are tending to establish a new spendingincome pattern.

CONSUMER SPENDING

The chart on page nine indicates a shift away
from the pre-war spending schedule. The fact,

(1947-1953)

however, that a regression line— the solid black

BILLIO NS $

line in the upper right of the chart— can be suc­
cessfully fitted to post-war years suggests a new
relationship is forming. Two significant observa­
tions may now be made from this chart. One is
that the level of consumer expenditures in relation
to income has shifted upward in the period since
the war. Consumers spend a larger proportion of
the same income than before the war. This means
that the level at which consumer spending would
be expected to exceed income is much higher now.
The post-war regression line intersects the thin
diagonal line expressing a 100 per cent consump­
tion function at an income level of $143 billion as
compared with $52 billion before the war.
The other observation is (given this upward
shift) the slope of the post-war regression line
indicates that the same relationship exists between
changes in income and changes in spending as in




11

b u sin ess re v ie w

and 1951 was about in line with the post-war

the upward shift in the consumption function may

spending income pattern that had developed.

have to do with factors other than increased dis­
cretionary spending power. A long period of ris­
ing prices; a shift in the distribution of income,

Conclusions

with a smaller proportion going to the upper-

While it is true that post-war consumer spending

income groups; an increasing proportion of older

has fluctuated considerably on a quarterly basis

people in the population; a widening of the Social

the relationship between spending and income,
annually, has been no more erratic than pre-war.

Security coverage; a more progressive income-tax
structure; and an upward secular drift in the

This suggests that the whimsical nature of post­

standard of living, are all institutional or long-run

war consumer spending may be exaggerated. It

changes which have probably tended to increase

suggests, too, that the most important cause of

spending out of given levels of income.

B A N K IN G

1953

TH IRD

D ISTRICT

Highlights of Third District banking during 1953

THIRD DISTRICT MEMBER BANKS— 1953

included further expansion in loans, but at a

( Preliminary tabulations)

much slower pace in the later months of the year

E A R N IN G A S S E T S
(D o lla r amounts in m illion s)

as the economic environment changed; higher
total earnings and net earnings after current ex­
penses than in 1952; heavier tax payments; and
an increase in net profits.

Expansion in b an k assets
At the close of the year member banks in this
District had more than $6^2 billion of earning
assets, with approximately S3 billion in loans and

Dec. 31,
1953

C h a n g e n year*
Am ount Per cent

Loans and discounts:
Business ................................................ .. $1,275
38
+ 3
89
To purchase or carry s e c u r itie s ...
8
+ 10
+
835
Real estate ........................................
65
+ 8
+
O th er loans to in d ivid u a ls—
Instalm ent ......................................
567
126
+28
+
Sin gle-p aym e n t ............................
263
20
+ 8
+
A ll o t h e r ..............................................
68
2
— 2
255
Total loans— gross ...................... .. $3,097
+ 9
55
7
+ 14
Less r e s e r v e s ..................................
+
248
Total loans— n e t ............................ .. $3,042
+ 9
+$
87
U .S. G overnm ent se cu ritie s.............. .. 2,697
— 3
O th er securities ....................................
804
162
Total earn in g asse ts.................... .. $6,543
+ 3
+$
* 1952 figu res adjusted for m ergers and ch an ges in m em bership.

The trend of loans continued strongly upward

the balance mostly in United States Government

in the first half of the year. While most pro­

securities, according to preliminary tabulations.

nounced in the consumer credit field, this increase

After adjustment for mergers and changes in

included also substantial amounts of business pa­

membership, the figures show an increase of

per and a more moderate addition to real estate

about S160 million, substantially less than in

loans. The over-all increase in loans was definitely

1952.

smaller in the last six months. Extensions of mort­

12




b u sin e ss re v ie w

gage credit increased materially, but growth in

THIRD DISTRICT MEMBER BANKS— 1953

consumer paper was slower and business loans

( Preliminary tabulations)

(which include those to agriculture) decreased

E A R N IN G S , E X P E N S E S A N D P R O FIT S
(D o lla r am ounts in m illio n s)

slightly, despite purchases of certificates of inter­
est in loans made by the Commodity Credit
Corporation.
Holdings of United States Government secu­
rities were reduced considerably in the first half,
and this decline was by no means offset by re­
newed investment in these issues later in the year.
Net changes in holdings of other securities were
minor.

Bank e a rn in g s h ig h e r
Bank earnings, which reflect average holdings of
earning assets and rates of return, were higher
than in 1952. Averages for the year show smaller

1953

C h a n g e in year*
Am ount Per cen

Earnin gs— on U .S. G o v 't se cu ritie s___ $ 54.7
+ $ 2.0
+ 4
on other se cu ritie s................
17.9
+ 2
on lo a n s ....................................
143.9
+ 20.5
+ 17
all o t h e r ....................................
40.1
+
1.3
+ 3
To tal ....................................... $256.6
+$24.1
+ 10
Expenses— salaries and w a g e s................ $ 76.4
+ $ 6.1
+ 9
interest on d e p o s its..............
21.2
+ 10
+
1.9
all o t h e r ....................................
56.8
+
4.8
+ 9
To tal ...................................... $154.4
-+$12.8
+ 9
N et current e a rn in g s ................................... $102.2
+ 12
+$11.3
Recoveries, profits and transfers from
reserves ....................................................... $ 7.9
+56
+ $ 2.8
Losses, ch arge-offs and transfers to
reserves .......................................................
24.1
+
1-3
+ 6
Taxes on net in co m e ...................................
32.8
+
4.8
+ 17
N et profits ................................................... $ 53.2
+ $ 8.0
+ 18
C ash d ivid e n d s d e c la re d ..........................
27.2
+
1.6
+ 6
* 1952 fig u res ad ju sted for m ergers and ch an ges in m em bership.

Income tax payments, which include excess
profits taxes, were heavier than in 1952, and the
total of losses and transfers to valuation reserves
continued to run substantially ahead of recoveries,

holdings of Governments, a virtually unchanged

profits on securities, and transfers from reserves.

portfolio of other securities, and marked growth
in loans. Much of the increase in loans was in

Nevertheless, the banks were able to report an
increase of $8 million to $53 million in net profits

comparatively high-earning consumer paper and

available for dividends. Incomplete data suggest

higher rates were reported on some commercial

that transfers to valuation reserves on loans were

loans. Income on loans increased considerably,
accounting for nearly seven-eighths of the $24 mil­
lion increase in total earnings of Third District
member banks, which totaled approximately $256
million. The rise in total earnings continued the

somewhat smaller than in 1952, that losses or
charge-offs on securities were a little heavier, and
that net losses on loans again were light. Divi­
dend payments continued to rise, but absorbed
only about one-half of net profits.

broad upward trend characteristic of the post­
war period.
Current expenses also continued to rise, with
increases of 9 or 10 per cent in salaries and

UNIFORM COMMERCIAL CODE

wages, interest on deposits, and other items of

"A Tabular Outline of Secured Transactions"
under Article 9 of the Code has been distributed
to banks in the Third District. It represents a
check list of the new legal relationships and new
procedure under the Code. Copies from a limited
supply are available on request.

outgo. But the growth in expenses absorbed not
much more than one-half of the increase in total
earnings. Our preliminary figures, adjusted for
substantial comparability with the previous year,
indicate that net current earnings before income
taxes, charge-offs, and recoveries were up $11
million to $102 million.




13

b u sin e ss re v ie w

CURRENT

TRENDS

The Art of Forecasting and the Budget
Business forecasts currently give a great appear­

trough vary depending on which indicator one

ance of unanimity, perhaps more so than at any

looks at, but in general it took perhaps a year for

other time in the post-war period. Some experts,

the full decline to run its course. This does not

it is true, have been developing and experiment­
ing with new techniques for evaluating business

mean, of course, that the current downtrend will
necessarily last that long; and even if it did,

trends, but more and more forecasters have been
making predictions which fall into a common

some indicators show that the decline really began
last summer or spring. A look backward does

pattern.

remind us, however, that adjustments are apt to

This large number of fairly uniform predictions

take time.

results from a combination of circumstances, in­
cluding: (1) a readily understandable system of
national accounts available as a tool; (2) more
people making forecasts; (3) a feeling among

G overnm ent is fo re ca stin g, too
In making their decisions, businessmen must

forecasters (perhaps subconscious) that there is
security in being one of the majority; and (4)

make some assumptions as to what lies ahead.

the use of averages.

budget, issued last month for fiscal year 1955, had

The men responsible for making up the Federal

This last item is especially pertinent to the 1954

a still harder task; they had to consider not only

predictions, for a look behind the averages sug­

the impact of business trends on the budget but

gests that current unanimity may not be quite so

also the impact of the budget on business trends.

unanimous after all. The majority of forecasters

The new budget is based on a philosophy that

say that business in 1954, on the average, will be

the economy will be benefited by Government

somewhat less than in 1953. Total gross national

“ efficiency and economy,” by a “ balanced budget

product, they predict, may be off by something

and tax reductions,” and by the encouragement

like 5 per cent. This average, however, conceals

of “ initiative and investment.” Thus expenditures

differences in the pattern of the decline. Some

in fiscal year 1955 are estimated to be $65.6 bil­

economists believe the downturn will be brief and

lion, or a reduction of about $5 billion from

will be followed by a revival later in the year.

estimated spending in fiscal 1954. Most of this

Others feel that the decline will be short, but that

reduction will come out of national security ex­

business will level off on a high plateau. Still

penditures, reflecting (am on g other things)

others are inclined to think that the downtrend

“ shifts in emphasis” in the defense program.

will persist throughout the year. Obviously, these

Considerably less is to be spent for army and

three forecasts are not equally pessimistic, al­

navy defense, and somewhat more for atomic

though the averages may not so indicate.

energy, air power, continental defense and the

As far as duration is concerned, it may be

mutual military program. Receipts are estimated

worthwhile to glance back at figures for the 1949

to be $62.7 billion, or about $5 billion less than

and 1937-1938 recessions. Periods from peak to

they are expected to-be in fiscal 1954. This cut

14




buslne»» review

reflects primarily the reduction in personal income

The post-war record indicates that revenue esti­

and excess profits taxes which became effective at

mates have been off, on the average, roughly 15

the beginning of the year and lower revenues

per cent from the actual amounts. Spending esti­

from further tax revisions proposed by the Presi­

mates have been off roughly 10 per cent. The

dent. The net result is an estimated budget deficit

percentage of error varies quite widely from year

of nearly $3 billion. On a cash basis, however, the

to year, depending on a number of factors. For

Government expects to take in a little more than it

example, inflation generally produces larger reve­

pays out.

nues than expected; wars mean larger spending

These estimates are based on the assumption of
“ fairly stable conditions, internally and exter­

than expected.
The estimates can be revised, of course, as time

nally,” and the policies reflected in the budget are

rolls on. In the middle of the year and again early

intended to maintain those stable conditions. If

next year there will be opportunities to bring the

time should prove the assumptions obsolete, the

estimates more in line with changing conditions.

budget figures will be revised. After all, to make

A lot can happen between now and then. One

out a budget for fiscal year 1955 involves a fore­

possibility is reduced revenues if the scheduled

cast a year and a half ahead (and really longer

reductions in excise taxes and corporate income

because the budget is a long time in the making).

taxes are permitted to go into effect this spring.

Additional copies of this issue are available
upon request to the Department of Research,
Federal Reserve Bank of Philadelphia,




Philadelphia 1, Pa.

15

FO R TH E R E C O R D ...
INDEX

Department Store

Factory*
Third Federal
Reserve District

United States

Per cent change

Per cent change

December
1953
from

SUM M ARY

mo.
ago

ye ar
ago

12
mos.
1953
from
ye ar
ago

December
1953
from
mo.
ago

year
ag o

OU TPU T
M anufacturing production. . - 2* - 8* + 4* - 4
Construction contracts!-:. . .
- 7 + 3 +13
-1 7
C o a l m ining............................. - 1 2 * - 2 1 * - 5* - 7

-1 6

EM PLO YM EN T A N D
IN C O M E
Factory employment...............

-

-

-

1* 2* 1
2

3
3

+

5*

+

+

5*

1

Of

-

-

1
3

5
0

mo.
ag o

year mo. year mo.
ag o ag o ag o ag o

year mo. year mo. year
a g o ag o ag o ag o ag o

+

5

3
3

-

+

-2

-6

-6

-

6

+10

+1

-3

—7

-4

-

9

+24

+9

+1

+ 2

+1

-

1 + 49 + 2 - 2 6

+

9

+ 5

-1

-2

-1

-

2 +21

-4

-2 4 +

2

+18

+3

R e a d in g..........

-1

-5

-2

-2 6 +

1

+

9
5
5

5

+
+

+

2

2
9
2

+ 3
+12

3
2
0
0
3
0
0 4" 1
4§ + 1 0 § + 1 9
-

ot +

+

+

3
3

1t

0
0

+

+
+
+
+

+

1
6

1
0
3

2
0
1

+ 3
+10
- 1
- 2
+ 3
+ 7

+

1
1

’ Pennsylvania fP h ilad e lp h ia §20 C itie s
**Ad|usted for seasonal variation. tBased on 3-month moving averages.




Stocks

Per cent
Per cent
Per cent
Per cent
Per cent
change
change
change
change
change
December December Dece mber December December
1953 from 1 953 from 1 953 from 1 953 from 1953 from

-1

PRICES

16

Sal es

Payrolls

P h ila d e lp h ia ..

-

2

-

5* + 1 2 *

B A N K IN G
( A ll member banks)
Deposits. .................................. + 2 +
Lo a n s.........................................
0 +
Investments............................... + 2 U .S. G ovt, securities........... + 2 O t h e r ...................................... + 1
C h e ck payments...................... + 1 8 § +

Consum er..................................

12
mos.
1953
from
year
ag o

LO CA L
CHANGES

Lancaster. . . .
-

TRAD E**
Department store s a le s .........

C h e ck
Payments

Employ­
ment

-1

-

9 +42

0

-3

+

+ 6

4

5 +5

+11

-4

Trenton...........

0

-8

+3

-1 2 +47

-9

-1 6

-

5 +

6

+8

W ilk e s -B a rre .

-2

-7

-1

-

7 +44

-4

-2 2

-

3 +

1

-1

-3

+1

-

3

W ilm in gton .. .
Y o rk .................

- 1
- 1

+1

0 +

+60

+4

-2 1

5 +61

+4

-2 6 +10

0 +51
+12

+8
+6

’ N ot restricted to corporate limits of cities but covers areas of one or
more counties.