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PHIA

DECEMBER 1961

BUSINESS
REVIEW
Instant Housing
Recovery in Appliances Lacks Vigor




BUSINESS REVIEW
is produced in the Department o f Research.
Evan B. Alderfer was primarily responsible
for the article “ Instant Housing” and J.
Allan Irvine for “ Recovery in Appliances
Lacks Vigor.” The authors will be glad to
receive comments on their articles.
Requests for additional copies should be
addressed to the Department of Public In­
formation, Federal Reserve Bank o f Phila­
delphia, Philadelphia 1, Pennsylvania.

INSTANT HOUSING
Twenty per cent of the civilian population mov­

when he was called to the Pentagon, and the

ing each year! Yes, one out of five. That’s

young assistant pastor Slumkey accepted a call

what the Census people say and they ought to

to one of the Newtons. So that leaves us and

know. They keep count of just about everything

the Wellworths as the only original settlers on

we do from genesis to exodus.

our street.

You say, why that’s impossible. Take us as

And so it goes on any street. Personal ob­

an example. We have lived here on Double

servation adds credibility to the impersonal

Trouble Road in Mount Misery since 1935.
That’s 35 from 61, over a quarter of a century;

statistics of the Census.
With all this moving constantly going on, no

yes, 26 years without moving. The Census must

wonder so many people choose to live in homes

be wrong.

on wheels.

Come to think of it, though, look at all the
changes that have taken place in the neighbor­

M o b ile h om e s

hood while we have lived here. The Podsnaps

A mobile home is exactly that and nothing else.

moved

company

Not a prefab. Not a shell erected for a do-it-

promoted him to district sales manager. The

yourselfer’s completion, but a finished home,

Veneerings left soon after the old plush mill

factory-finished in the factory, fully equipped

closed. The Buzfuz family found that a three-

with all the necessary appurtenances and ameni­

bedroom house was too small when they got up

ties of mid-twentieth century living. What makes

to six children and four dogs. Oh yes, then there

it mobile is that the house rests on a set of

was the constant bickering between the Bumbles

wheels so that it can be towed to the buyer’s

and the Grumbles— incompatible neighbors un­

chosen site of occupancy.

to

north

Jersey

when

his

The

You’ve seen them just off the highway. A

Chartleworths went back South to Charleston or

single in the shade of a tree, a sprinkling at the

wherever she came from, and the Snickersnachs

edge of the wood, or a whole colony in the

moved to an all-stone, single-home neighbor­

woods.

til they

both left for

parts

unknown.

hood when the Dow-Jones average hit 700.

The mobile home should not be confused with

Colonel Fogg wasn’t here more than two years

the travel trailer. The mobile home, though




3

business review

mobile, is seldom in motion; it is a home first

Every molecule of space in a mobile home is

and foremost. It is big and when it does venture

spoken for and pressed into service. This is ap­

on the highway the job of moving is usually

parent in a typical layout. At one end is the

done

kitchen, equipped with color coordinated range

by

a

professional

trucker

or

tower.

The travel trailer is
smaller and is usually
towed by the owner,
vacation - bound, in
his own car. It’s a mo­
bile motel if shorter
than 30 feet, a mobile
home if longer.
The modern mobile
home is a surprise package— such a contrast

and refrigerator,

between the exterior and the interior! The out­

cabinets aplenty, and a dinette with four chairs.

double sink, broom closet,

side looks somewhat like a Pullman car in search

Just around the divider is the living room

of a railroad. Fifty feet of shining metal in one

decked out in wood-toned walls, soft draperies

direction, ten feet across, a door or two, several

blending with the wall-to-wall carpet, and fur­

windows, a flat roof— and that’s the basic archi­

nished with studio sofa with arms, easy chairs,

tecture.

coffee table, end tables, floor lamps, and book­

On entering a mobile home for the first time

shelves.

you need not step in gingerly for fear of rock­

Beyond the living room is a hallway leading to

ing the boat, for it has a solid floor resting

first a small bedroom with a chair and wardrobe,

on a solider foundation; nor need you fear

then a bathroom with full-sized tub and shower,

claustrophobia, because there is ample elbow-

and finally a master bedroom with two ward­

room. Indeed, whence all the space held captive

robes, chairs, and a vanity dresser. Some mobile

in a mobile home is an enduring source of

homes are now so built that the bedroom and

amazement.

living room at opposite ends can be easily ex­

Now, of course a 50 x 10 mobile home has

panded to a 16-foot width after the mobile home

500 square feet, and that compares favorably

comes to rest. All have closets and built-in storage

with many small homes of the conventional

drawers. Appliances and furnishings, beds and

type, and many apartments have less space.

bedding, piping and plumbing, water and space­

Then, too, the space in a mobile home is all in

heating equipment, rugs and draperies, insula­

one place. It doesn’t go wandering around the

tion and air conditioning, and all other equip­

premises with bits and pieces getting lost here

ment carry well-recognized brand names.

and there for the accommodation of swinging
doors, stairwells, attics, and eaves that serve no

The birth of an ind ustry

earthly purpose except trapping household junk

The industry that makes these mobile dreams

for ultimate disposition by executors of the

had a humble origin, like most other industries.

estate.

In the beginning there were no mobile homes,

4




business review

not even travel trailers but these came first.

to serve as makeshift housing during the hous­

In fact, they first appeared in England around

ing shortage immediately after the war, but up

the turn of the century. Over there the) were

to that time travel trailers were small, sold for

called Caravans and still are.

51.000 to S2,000, had few conveniences, and

Here, travel trailers first made their appear­
ance in the early thirties. They were a by­

the industry catered primarily to vacationers,
gypsies, and itinerant workers.

product of the Great Depression— they came in

In 1948 one of the manufacturers brought

handy for job seekers when jobs were few and

out a line complete with shower, chemical toilet,

far apart. The infant industry experienced its

hot-water heater, and electric refrigerator. That

first boomlet in the mid-thirties when a promi­

really marked the beginning of the mobile-home

nent economist made the enthusiastic prediction

industry. Others followed this example, new

that within a few years a fourth or half of

enterprisers with new ideas made their appear­

all American families would be living in travel

ance, and in the ensuing race to outdo each

trailers. That of course didn’t come to pass but

other,

the optimistic prediction helped the fledgling

larger, more elegant, more appealing, and more

industry more than it hurt the prophet’s reputa­

salable. In length, they grew from 25 to 60

tion.

feet; in width, they grew from 8 to 10 feet; in

mobile

homes

became

progressively

The first hint that travel trailers might double

appearance they grew from banal barracks to

in brass for permanent housing occurred in 1942

modernistic apartmental splendor; and in an­

when the Federal Government bought 35,000

nual production they grew from 80,000 to a

trailers to alleviate the wartime housing short­
ages in critical areas. Travel trailers continued

course, leave their mark, as the chart shows.

SHIPMENTS OF MOBILE HOMES

M a n y m anufactu re rs

THOUSANDS




160.000 peak in 1959. Business recessions, of

A mobile home is a hybrid structure, part
vehicle and part house. Hence the manufactur­
ing process is hybrid, part mass production and
part building technique— block upon block. The
big concerns have assembly lines where the steel
frame is lowered onto the tandem axles, and
large sections of side wall are slipped into posi­
tion on the frame; but there are limits in the
application of mass production techniques. Much
manual labor is still required when it comes to
flooring, insulation, plumbing, wiring, and in­
terior decorating. This is reflected in the multi­
tude of manufacturing plants that assemble and
finish mobile homes from parts and assemblies
purchased from suppliers.
In 1960 a total of 226 factories were engaged

5

business reyiew

in making mobile homes, and travel trailers

S p e a k in g abo ut fin an cin g

were produced in 160 factories. Some factories

Most customers buy on time because very few

produced both. Mobile home plants come in

have enough ready cash. Mobile homes ranging

various sizes and there are some multi-plant

from 35 to 60 feet in length range from $3,000

concerns, although there is no outstanding con­

to $12,000 or more in price. On stopping in at

centration

the 25

a sales lot to see what the dealer has on display,

largest manufacturers, operating 75 factories in

the prospective customer, usually accompanied

1960, accounted for 65 per cent of the mobile-

by his wife, inspects the various models for

home production, unlike some other manufactur­
ing industries where three or four concerns

sturdiness of construction, hardware, fit, and
trim. His wife is usually interested in the rugs,

produce all but a minor fraction of the industry’s

draperies, color harmony, and where to store

output.

the ironing board. The chances are they will

of

control.

For example,

Moreover, the mobile-home industry is widely
dispersed geographically.

Mobile

homes

and

trailers are produced in 37 of the 50 states.
Michigan

ranks

first

in

production,

with

Indiana right on its heels. California, Texas, and
Kansas, in that order, follow the leaders. These
five states produced about two-thirds of the 1960
output.
Short pipelines
The great abundance of dealers makes for short

select a 50 X 16 foot model with built-in, eye-

pipelines and easy availability of mobile homes.

level oven, exhaust fan, and perhaps television,

They are retailed throughout the United States

and a $5,000 price tag.

and Canada by more than 5,000 dealers. This

The dealer will expect a down payment of

means that rarely does a prospective buyer have

$1,000 to $1,500 depending on how sales are

far to go to a sales lot where mobile homes are

going, and that will leave about $85 a month

sold and traded.

for seven years to pay off the balance. The

Dealers generally handle more than one line,

papers will be drawn up in much the same way

so that a customer usually has a variety of

as in the purchase of an automobile. Local banks

models with respect to size and cost to make

in many areas are eager to do the financing

his selection. For the dealer it means a con­

because down

siderable investment in inventory and the need

equities, maturities are comparatively short and

for

experience shows that delinquencies are small.

assistance

in

its

financing.

The

dealer

payments establish substantial

usually pays cash to the manufacturer and is
able to “ floor plan” with lenders who advance

Buy to d a y , m ove in to m o rro w

about 90 per cent of his cost, including trans­

Much of the appeal of mobile homes lies in the

portation. Some of the largest manufacturers

fact that they afford instant housing. Anyone

have financing subsidiaries.

who has built a home knows what a long and

6




business review

rough road that is. After the purchase of the

the need for separation from his family, and also

land and the excavation come the laying of the

escape the loss of equity in his home.

pipes for water and waste, then the parade of
the

specialists— the

masons,

the

carpenters,

Still another advantage of a mobile home is
the new freedom it provides the housewife. She

plumbers, electricians, glaziers, roofers, painters,

is not burdened with the care of a large house,

paperhangers, tile setters, plasterers, and those

often old and run-down, and she has more time

who do the grading, laying of sidewalks and

for her family and social activities. And the

connecting the house to the various utilities. It’s

mobile home is just the thing for the wife

a miracle if the lengthy process is not inter­

with a job and therefore little time for house­

rupted by some material shortage or some labor-

keeping.

management discord.
Even the purchase of a home, new or used,

M e e t the 4 ,0 0 0 ,0 0 0

has its problems. There are the almost inevitable

It would really take too long to meet all the

redecorating, the selection and purchase of floor

people who live in mobile homes, but you may

coverings, curtains, furniture, bedding, lamps,

be curious to know what kind of people they

and all the paraphernalia that it takes to make

are.
The answer is— all kinds, rich and poor,

a house a home.
A mobile home, however, is ready for im­

young and old, employed and retired, childless

mediate occupancy as soon as it is wheeled into

and be-childrened, skilled and unskilled, Demo­

position. The kitchen and bathroom sparkle with

crats and Republicans, voters and non-voters,

the latest equipment and appliances, the bed­
rooms are complete to curtains and coverlets,

churchgoers and church-shy, all-outers in com­

and the living room with its sofa and deep-

tically all respects they are like people who live

cushioned easy chairs offers gracious relaxation

in immovable homes except that they are more

and comfort.

venturesome.

munity activities and stay-at-homes. In prac­

In addition to the advantage of coming com­

A few years ago, Michigan State University

pletely furnished, a mobile home provides low-

made a comprehensive survey of mobilehomers

cost housing. Five to six thousand dollars will

and found that 18 per cent of mobile-home hus­

buy a first-class, good-sized mobile home, but

bands were professional people, 37 per cent

at least twice that amount is required to buy a

skilled workers, 20 per cent military, 10 per cent

conventional home. Moreover, a mobile home

retired, 3 per cent students, and the others did

requires much less by way of maintenance. All

other things. Nearly half of the mobile-home

stainless steel or aluminum exteriors obviate

men listed their jobs as supervisory or executive.

periodic outlays for painting, pointing, roof re­

Over half of the mobile-home owners were in

pairs, and related maintenance costs of con­

the $5,000-and-up income bracket. Nearly all

ventional houses.

mobile-home owners have bank accounts. The

With

a mobile

home

goes an additional

study also revealed that 28 per cent of the women

measure of security, for the owner knows that

living in mobile homes were employed and of the

if he has to relocate for any reason he can

employed women, one-third were part-time and

take his house with him and therefore avoid

two-thirds full-time workers.




7

business review

M o b ile -h o m e

p a rk s

Perhaps it is only natural to expect most mobilehome dwellers to be satisfied with their homes
on wheels else they wouldn’t have bought them
in the first instance. More than nine out of ten
interviewed by the Michigan State surveyors
said the mobile homes were satisfactory for their
families and more than eight out of ten said they
preferred a mobile home to a fixed house.
Among the drawbacks of life in a mobile
home, lack of space was mentioned by only 14
per cent of the respondents (mobile homes have
since become bigger and room ier), 18 per cent

electrical equipment, a paved patio of at least

cited lack of standards in construction, and an

180 square feet, and a storage locker of at least

equal number mentioned social discrimination

50 cubic feet.

by their fixed-home neighbors. The biggest gripe

Moreover, each park should include a manage­

was lack of good mobile-home parks— good,

ment office, supply storage, toilets, laundry and
drying

they said.

facilities,

parking space, playground,

It is estimated that there are about 14,000

and garbage and trash disposal. Mobile-home

mobile-home parks throughout the country offer­

courts complying with these and other require­

ing in excess of a half-million spaces. If all of

ments pertaining to minimum size and non­

them came up to standard there would still be a

transient accommodation are eligible for FHA

shortage but, unfortunately, over half of them

financing with upper limits of a half-million
dollars per park and $1,800 per space. The

are substandard.
Too many are dowdy and desolate-looking

Mobile Home Manufacturers Association offers

remains of ill-conceived, hastily planned, mis­

a site-planning service to prospective park de­

managed parks fighting their last stand against

velopers in an effort to upgrade the design of

an

parks across the country.

encroaching

wilderness.

Such

degenerate

housing in a landscape of rubble and stubble

Parks come in various sizes. In small parks

has done much to create a lingering bias against

with 10 to 40 parking spaces the owner often

mobile-home communities.

does much of the construction and maintenance

Minimum standards call for such require­

work himself. The 50 to 100 space park may

ments as a well-chosen site, sufficient space to

be a family operation managed by a husband-

avoid overcrowding, properly designed facilities

wife team. Large parks with 100 to 1,000 or

for health and sanitation, provision for con­

more spaces are full-fledged business enterprises

tinuing maintenance, and adequate financing.

requiring substantial investment and operating

Translated into specifics, this means that each

personnel.

mobile home must have a sufficient supply of

California and Florida have some of the larg­

safe and palatable water, sanitary facilities and

est and swankiest mobile-home parks in the

a safe method of sewage disposal, electricity and

country,

8




partly

because

of

their

salubrious

business review

climate and perhaps partly because they are

taken place at a rapid pace, perhaps too fast

California and Florida. On the Gulf Coast of

for the good of the industry. That’s debatable

Florida is a park with over 1,000 sites that

but we shall not take sides. The manufacturers

caters to elderly retired couples with moderate

have a progressive trade association bent on

rates and diversity of entertainment. Dances,

promoting high standards of quality of their

card parties, plays, and Bible classes are spon­

products and quality courts. The dealers like­

sored for those with inclination ranging from

wise have an energetic trade association, and

frivolity to theology.

the two organizations cooperate in an annual

California has the park of parks, regal in

trade show displaying their products. The in­

splendor. Each mobile home occupies an area

dustry has its trade publications, puts out a

of 3,300 square feet and each mobile home has

yearbook, a trailer-park guide, and sponsors a

a patio and carport. Each home also has a

university course in mobile homes leading to

ramada— not found in every dictionary, but

a bachelor’s degree.

found in California. It’s a sunshield at a jaunty

Sales this year have been disappointingly be­

angle going the length of the mobile home. The

low the levels of the two years preceding. This

park has a pool and a clubhouse, frolics and

may be indicative only of the momentary con­

fashion shows. Many of the owners also have

sumer apathy apparent in automobiles and some

travel trailers for vacations and weekending.

other durables. Looking to the longer-run out­

The extras, as might be supposed, are extra.

look, the industry anticipates a growing market

Here, instead of a monthly rental of $25 or so

for mobile homes in the older-age groups, more

for the use of a lot and the privilege of hooking
up to the utilities and other park services, the

especially the retired. A mobile home seems just

fee is considerably higher, considerably.

penditures when the clock strikes 65 and in­

The mobile-home industry is a rather young

the thing for the readjustment of living ex­
come shrinks. And the 65-and-over club, now

industry, as industries go, and it has had a

16 million strong, will be adding to its members

vigorous though not painless growth. In the

for years to come.

good years new enterprisers enter the competi­
tive arena and in bad years the egress is greater
than the

ingress.

Product




improvement has

Sketches a d a p te d from m aterial in " M o b i l e H o m e s 10th A nnual
Industry Report, 1961" p ub lishe d by M o b ile H o m e s M anufacturers
A ssocia tion .

9

RECOVERY

What does it take to put the consumer in an

hold the spotlight for a while during warm

all-out buying mood? That is the question re­

weather. But this past summer was not a par­

tailers in general and appliance dealers in par­

ticularly good one for air-conditioning equip­

ticular have been asking for a very long time.

ment because the longest heat wave came too

Like some other observers, dealers in appliance

late in the season. Then, washers and dryers

white goods and consumer electronics such as

became “ hot items,” but only temporarily. Early

television, radio, and stereo see convincing evi­

fall brought a short-lived revival of interest in

dence of recovery in various sectors of the

television and stereo as people returned from

economy. But, so far, they see only mild im­

vacation and moved indoors to pursue their
recreational activities. Thus, no single area of

provement in their own lines.
Christmas could provide the stimulus needed

the appliance or consumer electronics fields has

to sell these so-called “ big ticket” items. And

yet felt the measure of sustained improvement

that is what so many appliance dealers are

that dealers say they should be getting.

counting on now to boost this year’s volume
A little help from H om eb u ild ing

above a rather poor 1960.

Dealers concede that some appliance business
D e m a n d called sp otty

has originated with the construction and sale of

One word— spotty— best describes the buying

new houses. But this volume has been less in

interest noted by appliance dealers with whom

1961 than in some other years. They say this

we talked in metropolitan areas of the Phila­

difference does not hinge so much on the amount

delphia Federal Reserve District. They tell us

of activity in this year’s housing market as on

this is

the increasing number of built-in appliances

the

over-all

picture

applying

about

equally to both utility and entertainment items.
In white goods lines, refrigeration seemed to

10




builders are installing.
Manufacturers and some of the larger dis-

business review

tributors of appliances seem to have benefited

dollar volume from sales of this relatively ex­

from this business at the expense of dealers who

pensive equipment. So far, however, this does

handle free-standing units like ranges, refrig­

not appear to have been the case— at least not on

erators, and even clothes washers and dryers.

any broad front. As many dealers now see it,

Some of the entertainment items offered by

color television stands about where black-and-

appliance dealers would appear to owe part of

white stood a little over a decade ago. They say

their sales increase to new housing. This is par­

consumer interest in the “ Rolls-Royce” of en­

ticularly true of portable television and radio

tertainment devices is growing remarkably fast

sets, so useful and, in fact, regarded as almost

but it may be a while before the sales pace

a necessity in the ever-popular rumpus room.

catches up.

M o re d ependence on the

In ve ntorie s in g o o d sh a p e

replace m e nt m a rk e t

A conservative inventory policy followed by the

In both appliances and black-and-white tele­

dealers we talked with seems to be paying off

vision, the replacement market is increasingly

now as the new models come out. We heard no

regarded as the main source of demand. So-

complaints of any overhang of distress mer­

called “ wear outs” from the heavy sales volume

chandise such as prompted the widespread price

in the early 1950’s are said to have brought in

cutting of a year ago. The clean-up of 1961

a good many customers this year. And this is

models in both white goods and electronic items

a trend that will become more pronounced as we

appears to be proceeding in an orderly fashion.

move through the next several years of the
current decade.

Re-stocking of the 1962’s as they come out con­

Meanwhile, a number of our appliance dealers

Dealers say the public’s reception of new models

tinues closely adjusted to the pace of sales.

speak of increased sales stemming from a grow­

is generally good. So far, consumers have not

ing trend in kitchen modernization. To be sure,

shown what might be described as wild en­

some

the built-in

thusiasm over any particular item in the new

variety of equipment, but enough of it appears

lines. But there is nothing radically new in the

to be going to dealers in free-standing appliances

way of features or general appearance.

of

this

business

involves

to make a significant difference in their sales
volume. As for television, the dealers are some­

Price com petition terrific

what less enthusiastic concerning replacement

All dealers emphasize the highly competitive

demand. Too many of their customers are buy­

nature of today’s business.

ing inexpensive portables to take over for aging

buyer’s market. Consumer shopping techniques,

or worn-out consoles. The thought also has been

perfected in visits to discount houses, are even

expressed that this may or may not be a prelude

sharper than they were a year ago. One dealer,

to the purchase of a color set.

describing

the

price

It is an all-out

situation,

called

it

“ murder.” Price concessions appear to be sell­
C olor te le vision still a slo w -m o ve r

ing a lot of merchandise— more, in fact, than

This year, with the wide choice of color sets

dealer guarantees of prompt and efficient service.

offered, dealers had hoped for a good boost in

The service angle, however, is being featured in




11

business review

much of today’s advertising, and the consensus

time sales has eased, according to some dealers.

indicates that it is getting through to more

But there are others who complain of difficulty

potential customers. It is not the complete offset

in obtaining a satisfactory down payment. In

to big price concessions but in many cases it is

any case, dealers appear to be taking a long,

said to help a lot.

hard look at credit risks.

Trade-in “ d e a ls ” so m e tim e s risk y

Collections fa irly prom pt

Dealers’ policies on trade-ins vary widely. In

Only a few dealers mentioned collection diffi­

areas where there is a market for used appliances

culties. In most cases they were experienced

and television, liberal allowances are frequently

early this year and were largely restricted to

offered in lieu of a cash discount. This is espe­

areas where employment problems had been

cially true if a dealer organization is set up to

most acute during the recession. The feeling

recondition these items. Some have told us this

most widely expressed was that collections re­

has become a profitable part of their business.

quired less effort than a year ago. Those who

Sales of new merchandise are helped and profits

noted some improvement in recent months—

on transactions are bolstered. But we talked with

and they were in the majority— were inclined to

many dealers who had to sell their used equip­

credit improved economic conditions and to a

ment in “ as is” condition. Accepting trades in

lesser extent the exercise of greater care in writ­

part payment was described as risky business.

ing installment paper.

Too many trade-ins were little more than junk,
consequently it was good business to offer cus­

H o lid a y se aso n lo o k s p ro m isin g

tomers a cash discount and encourage them to

Most dealers think appliance, television, and

sell their own used equipment through want ads

stereo sales will improve as we get deeper into

in a local newspaper.

the Christmas buying season. They base their
expectations on a better economic climate this

In stallm e n t volum e la r g e ly static

year. Impressions gained from early shoppers

The growth rate on time sales may have slowed

suggest a somewhat greater willingness to spend,

a little in recent months. Some dealers claim

although none of them has lost that value-con­

there has been no increase at all. Although in­

sciousness so apparent all year. Dealers note

stallment business still accounts for upwards of

that entertainment lines already are receiving

three-quarters of all sales, cash in thirty days

more attention than at this time last year, and

seems to have become a preferred arrangement

some say that white goods, too, could play a

for more people. Pressure for easy terms on

larger role in holiday sales than in 1960.

12




b u s i n e s s r e v ie w
F E D E R A L

R E S E R V E

B A N K

OF

P H I L A D E L P H I A

TABLE OF C O N T E N T S— 1961
JA N U A R Y
(A n n u a l R e p o r t Issue)

T h e T ig h t r o p e o f M o n e t a r y P o lic y
F e d e ra l R e s e rv e Bank D ire c t o rs
B u sin e ss a n d B a n k in g in I 9 6 0

FEBRUARY

T h e R o y a l F a m ily G r o w s R e stle ss
T h e B ig Bull M a r k e t o f th e 19 5 0 's

M ARCH

M a n a g i n g th e C o r p o r a t e 'M o n e y ' P o sitio n
A G o o d Y e a r fo r D is t ric t Banks, b u t . . .

APRIL

A f t e r the G o l d W a t c h
T h e se O l d S o ld ie r s A r e n 't F a d in g A w a y
W i ll S u c c e s s S p o il th e B u sin e ss O u t l o o k ?
E le c tric P o w e r C o n s u m p t io n in M a n u f a c t u r in g

MAY

S ix D e c a d e s o f D e b t M a n a g e m e n t
N o L ift f o r C a p i t a l S p e n d i n g ?

JUNE

T h e T ra d itio n to A d a p t
T h is is O u r H o u s in g M a r k e t

JULY

Six D e c a d e s o f D e b t M a n a g e m e n t — P a rt II
A n E a rly L o o k a t R e s o r t B u sin e ss

AU G U ST

It M a y N o t A l w a y s Be th e O t h e r G u y : A n E d ito ria l
F ro m Ben H u r to Y o g i B erra
S o m e J o b s A r e A l w a y s in S e a s o n

SEPTEMBER

P u sh in g on a Strin g-— T h e n a n d N o w
T h e V a u lt C a s h P ro v isio n : H a s it C h a n g e d
th e W a y B anks M a n a g e T h e ir R e s e r v e s ?
O f T im e a n d Banks

OCTOBER

S ix D e c a d e s o f D e b t M a n a g e m e n t — P a rt III
T h e B u s in e s s m a n -F a r m e r in a C o s t - P r ic e S q u e e z e

NOVEMBER

W h a t 's B e h in d th e D is c o u n t R u m p u s in R e t a ilin g ?
C a p i t a l S p e n d i n g — W h e n W ill it T u rn th e C o r n e r ?

DECEMBER

In sta n t H o u s in g
R e c o v e r y in A p p li a n c e s L a c k s V i g o r




F O R TH E R E C O R D . . .
INDEX

Third Federal
Reserve District

United States

Per cent change

Per cent change

Factory*

Department Storef
Check
Payments

Employ­
ment

Payrolls

Sales

Stocks

Per cent
change
Oct. 1961
from

Per cent
change
Oct. 1961
from

Per cent
change
Oct. 1961
from

Per cent
change
Oct. 1961
from

mo.
ago

mo.
ago

SU M M A R Y
Oct. 1961
from
mo.
ago

year
ago

10
1961
from
year
ago

mo.
ago

LO CAL
CHANGES

10

Oct. 1961
from
year
ago

1961
from
year
ago

M A NUFAC TURING
+
Electric power consumed......
Man-hours, total*................
Employment, total..................
W a ge income*.....................
C O N S T R U C T IO N **
CO AL PRODUCTION
TRADE***
Department store sales...........
Department store stocks..........
B A N K IN G
(All member banks)
Deposits.............................
loans ..........................
Investments..........................
U.S. Govt, securities.............
Other...............................
Check payments....................

+ 1
+ 2
0
+ 2
+21
+ 8
+

7
0

0

+ ii
i
i
+ 3
+52
+ 10

-

+
+

+

+
-

+ 15
- 8
0

3
3

5

i
6
4
4

+

6

- 1 + 4 + 7
+ 1 + 8 + 5
+ 2 +11 + 8
- 2 - 1 + 2
+ 17t + 3 0 t

+ n t

4

+

7

-

i

6

-

i

-

4

+
-

2
5

+ 10

-

i

+

+

5

+

6
1
0

+

1
0
0
+ 1
0
+ 12

+
+

+

2
2

7

4" 5
+ 13
+ 12
+ 15
+ 18

+

1

7
4
+ 13
+ 14
+ 11
+ 9

+

PRICES
Consumer............................
’ Production workers only.
’ ’Value of contracts.
’ ’ ’Adjusted for seasonal variation.




o't + l't + lit

0
0

+

1
1

+

0
1

t20 Cities
^Philadelphia

year
ago

0

0

-

mo.
ago

+

year
ago

year
ago

year
ago

-f- 7 + 1 6

0

-f 7

6

0

Lancaster........

0

-

1 +

2 +

8

7 +

2

0

Philadelphia. . . .

0

-

1

0 +

3 + 13 +

4

0 +

+

year
ago

7

-

Scranton.........

mo.
ago

1 +

2

Reading..........
+

mo.
ago

Per cent
change
Oct. 1961
from

-

3

0

+

4 +

7

0 +

1 +

6 +

8 +

3

3 +

-

3 —
+

+

4 +
5

+ 11

8 +

+20

9

+32

3

0

-

7 +

4 +

4

-

4 +10

7 +28
+

+26

6

Trenton..........

+

4

3 + 19 +

2 +

4

+

5 +

7 +27

Wilkes-Barre. ..

+

1 -

5 +

1 -

5 +15

+

1

-

1 +

1 +

Wilmington. . . .

+

3

-

1 +

5 +

1 -

+

2

+

2 +

5 +

9 +48

0

-

1 +

1 +

-

2 +

4 +19

York..............

-

7

2
+

4

-

2 +

6

9 +13

•Not restricted to corporate limits of cities but covers areas of one or
more counties.
fAdjusted for seasonal variation.