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AUGUST 1954

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FEDERAL RESERVE
BAN K OF
PHILADELPHIA




THE BRANCH AND MERGER MOVEMENT
IN THE THIRD FEDERAL RESERVE DISTRICT
Thiskarticle, the first o f a se rie s on results o f a case study o f
basic chan ges currently going on in the banking structure,
presents the backgro un d fo r recen t developm ents.

FIXED COSTS OF LIVING
F ixe d claim s on incom e are rising fa ster than take-hom e p ay.
This helps explain the low er level o f retail sales.

NEW INDUSTRIAL STATISTICS
. . . now a va ila ble monthly fo r the Third Fe d e ra l Reserve District,

CURRENT TRENDS
Vacation spen din g in resort a rea s holds up well.

THE BRANCH AND MERGER MOVEMENT
in the Third

fj

Federal Reserve Dis
This is the first of a series of articles on re­

fir s t National Bank and Second

sults of a case study of bank mergers* and

Trust Company to M erge

The theme for this study is struck by the imagi­

Directors of the First National Bank and the
Second Trust Co. announced here yesterday ap­
proval of plans to merge the two banks under the j
charter of the First National Bank. The combined
institution will be known as the First-Second N a­
tional Bank & Trust Co. The merger is subject to
the approval of stockholders and of regulatory
authorities.
Stockholders of the Second Trust Co. will re­
ceive two shares of par $20 stock in the consol­
idated bank for each share, par $25, now held.
Shortly after announcement of the plan the price
of Second Trust Co. stock advanced several points.
Charles B. Abbott, President of the First N a­
tional Bank, will serve as Chairman of the Board
of the combined institution; Arthur C. Beals, Pres­
ident of the Second Trust Co. will become Chair­
man of the Executive Committee; and Benjamin
A. Carlson, Executive Vice President of the First
National Bank, will be President. A ll personnel
of both banks, it was stated, will be retained, and
officers and employees of the Second Trust Co. will
come under the retirement plan in effect at the
First National Bank. Mr. Beals and Barton C.
Alexander, presently directors of the Second Trust
Co., will join the board of the combined institu­
tion. The remainder of the present board of di­
rectors of the Second Trust Co. will serve as a
special advisory committee.
The First National Bank had resources of
$53,000,000 on June 30. Total resources of the
Second Trust Co. on that date were $18,000,000.
With combined resources of $71,000,000 the new i
institution will be second largest in the city.
In the joint announcement, Abbott and Beals
stated that, “the merger will make possible in­
creased, and more efficient, services to customers
of both institutions. It brings together the com­
plete lending services of the First National Bank
and the fiduciary facilities of the Second Trust Co.
Moreover, the three branches of the Trust Com­
pany will enable the enlarged bank to better meet
the growing needs of the suburban area.”

2




branches in the Third Federal Reserve District.
nary news item to the left. Any resemblance to an
actual, or even typical, situation is purely coinci­
dental; but the habitual reader of the financial
press may find it somewhat familiar.
Reports like this reflect a basic change cur­
rently going on in the structure of the banking
system. Those who earn a living from banks, of
course, are intimately affected by it.

To the

banker himself it may mean a change in his job,
particularly in how much he has to say about
bank policy.

And to the stockholder it may

mean a change in yield or value of his holdings.
In the longer run, however, the person affected
more vitally than anyone else may well be the
customer, because current changes in the bank­
ing structure may greatly influence the quantity,
quality, and cost of services he gets from banks.
So these news items are worth looking into.
On the other hand, most people over thirty
years old can recall that the banking structure
has changed before; current developments should
be kept in perspective. Our case study of the
branch and merger movement, therefore, will
* Distinctions are sometimes drawn among mergers, consolida­
tions, absorptions, and purchases. Unless otherwise noted, the
term “ merger” will be used to cover any combination o f banks.

b usin ess re v ie w

begin with a brief consideration of the back­

ing in the other. People were moving to large

ground against which current changes are taking

cities and business concerns were merging or in

place.

Then, in subsequent issues of this Re­

other ways building huge organizations to pro­

view, we shall look at (1) the nature of the

duce and distribute goods on a mass basis. The

changes, particularly the characteristics of the

banking structure was due for a change.

banks involved; (2) the “ how” of the branch
and merger movement, including legal aspects

Phase No. 2

and the terms of mergers; (3) the “ why” of

Beginning in the early twenties and ending with

mergers and branches; and (4) some general

the banking holiday, banks suffered through

conclusions.

their next phase— a period of retrenchment. The
number of banks was cut in half as a result of

PART I:

BACKGROUND

Like everything else, banks, if they are to sur­

three main things: fewer new banks being estab­
lished, failures, and mergers. Although we usu­

vive, must adapt themselves to their environ­

ally think of the twenties as a prosperous period,

ment.

As our economy has changed over the

this was not so in many farm areas. Bank earn­

years, so has the banking structure. The charts*

ings were poor and there were too many banks.

on pages 8 and 9 give an over-all picture

Consequently, few applications were submitted

of how the banking structure has evolved thus

to start new banks.

far in this century.

Phase No. 1
During approximately the first two decades, the
picture is one of “ extensive” expansion in bank­
ing. This was a period of economic growth, and
farming was especially prosperous. New banks
— mostly small banks chartered by the states—
sprang up in small towns all over the South and
mid-West. The outlook for banking was profita­
ble and it was easy to get a bank started.
Most of these banks were unit banks. Branch
banking had not been uncommon before the
Civil War but with the establishment of the na­
tional hanking system, branches were generally
frowned upon. There were times when pressure
for branch banking would build up, but not until
the twenties did it have much effect on the bank­
ing structure.
While banks were heading in one direction,
various strong forces in the economy were head­
* Data to 1933 are for all commercial ban ks; since 1933 for all
banks.




Hard times — and hindsight — revealed that
banking practices in many cases had not been
good for a long time. Gradually the number of
bank failures picked up speed. At first failures
were mostly in small banks in rural areas, but
eventually they spread to industrial areas.

Fi­

nally, in 1933, the situation got completely out
of control and many fundamentally sound banks
were pulled down with the weak ones.
We shall never know how much mergers in
the twenties eased or aggravated the problem.
Many mergers were outright life-saving opera­
tions, strong banks taking over weak ones. Many
were made in an effort to meet better the needs
of the economy, to increase lending capacity,
and to acquire branches in growing areas. But
mergers during this period were mostly in larger
cities and, on the whole, did not make services
of big banks available to small towns. In many
cases they were inspired chiefly by profitable
prospects of a trust or securities business or
simply by a desire to be bigger.

3

business re v ie w

While the number of banks was dropping, the

latter part of the thirties the Federal Deposit

number of branches was increasing. Pressures

Insurance Corporation arranged for the merger

behind branch banking were building up, espe­

of a fair number of banks into other banks to pre­

cially since the law put national banks at a dis­

vent imminent collapse. On the whole, however,

advantage compared with state banks. As steps

both failures and mergers have been relatively

were taken to liberalize the restriction, branches

small — certainly

of national banks increased along with branches

twenties.

when

compared

with

the

of state banks. Where state laws remained tight,

By far the most significant development in

the pressures tended to break out in the form
of chain and group* banking.

this third period has been the steady growth in
number and importance of branches. We shall

H O W BRANCHES A N D MERGERS IN THE THIRD

to point out here two important factors: eco­

look into the reasons for this later. It is enough
DISTRICT COMPARE W ITH THE UNITED STATES
THIRD DISTRIC T

UNITED STATES

nomic developments and legal provisions. Both
have fostered the spread of branches. In many
ways the centralization movement at work earlier
in the century is being reversed; people have
been moving to the suburbs and industry is de­
centralizing. Laws have been further liberalized,
facilitating

mergers,

the

creation

of

new

branches, and the conversion of chain and group
banking systems to branch banking systems.

Conclusions
This historical development is the backdrop
against which we shall look at recent events. It
is significant not only because it throws current
1947

1948

1949

1950

1951

1952

1953

1954

portant, it sets the environment in which the

Phase No. 3

branch and merger movement is taking place.

In the past two decades, banking has been in
its third phase— one of maturity.

developments into perspective but, more im­

The banking industry has matured. Drastic, sud­

A number

den changes are unlikely. Bankers now have a

of new banks was established in 1933 and 1934

strong sense of public responsibility, and the

to meet the needs of areas left without banks;

supervisory authorities are mindful of past mis­

and again in the mid-forties new banks were set

takes.

up in response to the expansion of the economy

branch and merger movement is different from

in World War II. But, generally speaking, the

anything that has happened in banking before.

Whatever it may be like, the current

number of new banks has held fairly steady.
Failures have been very few, although in the
* Chain banking is control o f two or more banks by one or more
individuals; group banking is control through a holding com ­
pany.

4




THE THIRD DISTRICT IN PERSPECTIVE
Although our case study deals with the Third
Federal Reserve District, the recent trend to-

b usin ess r e v ie w

HOW THE THIRD DISTRICT COMPARES WITH OTHER AREAS — 1947 -1953
R A N K IN G OF M O ST ACTIVE STATES

H O W BANK FACILITIES WERE INCREASED

STATES PERMITTING STATE-WIDE
BRANCH BANKING
NEW BANKS

NEW BRANCHES

STATES PERMITTING LIMITED
BRANCH BANKING

STATES PROHIBITING BRANCH BANKING
OR WITH NO LEGISLATION

PENNA.
N.Y
3RD DIST

THIRD DISTRICT

N.J.
OHIO
C A LIF
MICH.
WASH.
MQ
IND.

MERGERS

CONN.

HOW

KANS.

BRANCHES WERE OBTAINED

MASS.
d el.

STATES PERMITTING STATE-WIDE
BRANCH BANKING

p




BRANCHES
FROM MERGERS

NEW BRANCHES

STATES PERMITTING LIMITED
BRANCH BANKING

NEW BANKS

75

100

NUM BER

125

150

0

i

i

25

i

50
PER

75

i
100

CENT

5

b usin ess re v ie w

ward more mergers and branches has not, of

the

course, been confined to this area. So we shall

branches; they are way down the list for new

top

of

the

list

for

mergers

and

new

look briefly at developments here compared with

banks.

other sections of the country.

State and these charts are in absolute amounts.

The Third Federal Reserve District comprises
the

eastern

two-thirds

of

Pennsylvania,

the

Delaware is low because it is a small

If you relate the number of mergers and new
branches to the number of banks in existence,

southern half of New Jersey, and the State

Delaware turns out to rank seventh in merger

of Delaware. It has a population of more than

activity and sixth in new-branch activity.

8 million (5.6 per cent of the United States)
and a land area of 37,000 square miles (1.2 per

shows low activity in the number of new banks.

cent of the United States).

Anyway you look at it, though, this district

It has over 800

One explanation lies in state laws governing

banks, with resources of nearly $12 billion (5.6

branch banking. Eighteen states (counting the

per cent of the number and 5.3 per cent of the
banking resources of the United States).

District of Columbia as a state) permit state­
wide branch banking; 18 permit branch bank­

From the beginning of 1947 to the middle of

ing within certain limits; 10 prohibit it entirely;

this year (the period our study will cover) there

and 3 have no legislation on the matter.

were 66 mergers between banks in this district.

the charts in the right-hand column indicate, in

These resulted in 64 banks being converted to

those states where laws permit branches, most

branches.

of

In addition, there were 118 new

the

new

banking

facilities

have

As

been

branches established. As the chart on page 4

branches; only a relatively small proportion has

indicates, banks in this district were a little slower

been new banks. In states where branches are

getting started than banks elsewhere, but in the

prohibited or there is no legislation, new banks

past couple of years they have been catching up

have been the only way of meeting the demand

fast, particularly in merger activity. Furthermore,

for more banking facilities.

taking the period as a whole, banks in this district

trict an exceptionally high proportion of new

have been relatively more active than banks in

banking facilities has been branches.

In the Third Dis­

the rest of the country in the sense that they ac­

A bank can obtain branches in two ways: by

counted for 9.2 per cent of all mergers and 7.3

establishing new branches, or by merging with

per cent of all new branches, while having only

other banks and converting those banks to

5.6 per cent of the banks.

branches. The second method, of course, does

The chart makes it clear that recent develop­

not add to the total number of banking offices.

ments have been only a part of a much broader

Where state-wide branch banking is permitted,

But it does not show

branches are somewhat more likely to be ob­

how the movement has expressed itself in dif­

nation-wide movement.

tained by the establishment of new offices than

ferent ways in different areas. This is illustrated

where branch banking is limited. In the Third

in the charts on page 5. The charts on the left

D is t r ic t, an a b o v e - a v e r a g e p r o p o r t i o n o f

of the page show the number of new branches,

branches has been obtained through mergers

mergers, and new banks established in the pe­

rather than the establishment of new offices. The

riod 1947-1953 for the top dozen states. Penn­

reason for this is one of the things we shall want

sylvania and New Jersey are well up toward

to look into in future articles.

6




business re v ie w

FIXED COSTS OF LIV IN G
Since the beginning of the year, merchants have
been watching a strange phenomenon.

keep up customary living standards makes a lot

Take-

of expenditures seem fixed. So it is impossible

home pay is somewhat higher than a year ago,

to set up clear-cut boundaries for fixed spend­

but retail sales are at a slightly lower level.
Salesmen get the blame when sales lag, es­
pecially when incomes are rising.

This year,

ing. Some fixed expenditures, however, can be
measured because they involve actual commit­
ments or contracts.

however, before blaming their salesmen, busi­

The largest item among contractual expendi­

nessmen might take a closer look at consumers’

tures is debt service. Scheduled repayment and

income. Why?

Because all money included as

interest charges on installment and mortgage

disposable income of consumers (personal in­

debt are fixed claims against income. Over the

come after taxes) is not currently available for

early part of 1954, it is estimated that on a

spending. A good part of it is taken by “ con­

yearly basis these claims on income totaled

sumers’ fixed costs.”

$34.5 billion— more than three times the level
at the end of World War II. Payments on in­

What are fixed costs?

stalment debt, principally for automobiles and

No clear line can be drawn to separate consu­

major home appliances, have been running at

mers’ fixed expenditures from

other outlays.

about $28 billion, and scheduled payments on

Spending patterns can be rigid without contracts

residential mortgage debt come to around $6.5

to make them rigid. For example, the urge to

billion. Actually, mortgage repayment has been

FIXED COSTS HAVE NEARLY TRIPLED SINCE 19 4 6

represents regular payments.

BILLIONS $

prepayment and “ roll over” — sell one home, pay
off mortgage, then buy another home.

80 -

fixed claim against consumer incomes.

much larger, but only a fraction of the total
A big portion is

Contractual repayment of debt is not the only
Con­

sumers have commitments for rents,** insurance,
and property taxes. (Property taxes are not in­

60 -

cluded as personal taxes in the calculation of dis­
posable income by the Department of Com­
merce.)

40 -

The total of all these claims has in­

creased rapidly in the post-war period. So far
in 1954 these costs total about $46.3 billion at

20-

an annual rate.

The rise has been held down

by the continued existence of rent controls in
1939

1946

1947

1948

1949

1950

1951

1952

1953

1954*

* 1954 figures are rough estimates derived from firs t-h a lf
data.




( Continued on page 10)
* In addition to contract rent payments, estimated rent of hom eowners is included since this is an imputation and does not
represent funds available for spending.

7

New banks established follow e d a downward tre n d in the tw enties
and thirties and have not increased much in re cent years.

THE CH A N G IN G BANKING STRUCTURE

Mergers du ring the tw enties make recent a c tiv ity look ra ther small.

These charts may help to put the recent meger

30 per cent of the number o f banking offices

and branch movement into perspective.

are now branches.

The chart below shows the long-run trend

The charts on the left show some of the fac­

in the number of banks, branches, and banking

tors influencing the number of banks in opera­

It suggests two significant conclusions.

tion. All show relative stability for about the

The first is that the banking industry has ma­

past two decades. Except for a slight spurt in

tured.

It experienced severe growing pains in

the number of new banks being established dur­

the first two decades of this century and a

ing a few years after World War II, these forces

painful readjustment in the third, culminating

have contributed to a gradual decline in the

in a disastrous 1933. Since then changes have

number of banks.

offices.

been gradual and orderly.

ra p id ly since W o rld W a r II.

The charts on the right show some of the

The second conclusion is that the banking

factors influencing the number of branches. Here

structure is moving steadily toward a greater

it is quite clear that the important force has

In only three out of

been the establishment of new branches. The num­

the past 53 years has the number of branches

ber of branches resulting from mergers has been

declined.

Furthermore, the branch movement

less important. And, so far at least, the number

has picked up speed since World War II. About

of branches discontinued has been negligible.

proportion of branches.

New branches established have spurted

Banks converted into branches (through
m ergers) have also added somewhat to
the num ber o f branches.

250

0
1 9 36

Suspensions o f banks (a b o u t o n e -fifth o f these were re-opened)
were high in the twenties, and reached a peak in 1933; fo r
the past tw o decades they have been ne g lig ib le .




few .
30

ALL

20

15

10

'45

'5 0

Branches discontinued have been extrem ely

THO USANDS

25

'4 0

B A N K IN G

O F F IC E S

business r e v ie w

some areas; however, total payments on rent,
insurance, and property taxes are at least double

for the first half of this year as compared with

what they were in 1946. The chart on page 7
shows the trend in contractual payments in the

to the consumer, of course, is that he has a
lesser proportion of his disposable income avail­

post-war period.

able for the purchase of other goods and serv­

6 cents at the end of the war. What this means

ices. It is interesting, too, that this year is the
FIXED COSTS ARE RISING AS A PROPORTION

first time that fixed costs absorbed as large a

OF DISPOSABLE IN C O M E

proportion

PER CENT

war 1939.

o f disposable income as in pre­

Uncommitted income is below
year-ago levels
Consumers’ fixed costs have increased actually
and in relation to income each year since 1946.
Generally, however, the yearly increase in income
has been larger in dollars than the rise in con­
tractual payments.

Therefore uncommitted in­

come has tended to increase each year. This is
illustrated in the chart below. The black portion
above the line represents uncommitted income.
It shows a rise in every year except 1949 and
so far in 1954. The white portion below the zero
1939

1946

1947

1948

1949

1950

1951

1952

1953

1954

UNCO M M ITTED IN C O M E IS BELOW
19 5 3 LEVELS

Fixed costs are taking a
larger slice of income

BILLIONS $

UNCOMMITTED INCOME

Of course, contractual payments would be ex­
pected to increase in the post-war period. Prices
and incomes are both higher, so that the dollar
total of fixed costs is not too meaningful. What
is significant is that the proportion of income
taken by contractual payments has also been ris­
ing.

This means that consumers are giving

themselves less leeway in the use of current
income.
In 1946, only about 20 cents of the con­
sumer’s dollar was tied up in contract payments.
This year the part that consumers have com­
mitted has climbed to 32 cents.

Debt service

charges alone took 14 cents out of their dollar

10




50 -

COMMITTED INCOME

1939

1946

1947

1948

1949

1950

_____

1951

1952

1953

1954

b usin ess re v ie w

line represents contract payments. These have

special meaning for companies that relate their

gained each year. The black and white parts to­

sales to general business conditions affecting

gether equal disposable income for each year.
The fact that fixed costs are rising more, dollarwise, than income in 1954 is important.* It has

* The decrease in uncommitted income this year "reflects, in part,
a relatively high volume o f instalment sales o f automobiles and
other durable goods last year. M any of these buyers could not
be expected to be in the market for the same goods this year.

PERCENTAGE OF DISPOSABLE INCOME AN D UNCOMMITTED INCOME
PER CENT

1953

1954

1953

1954

Food sales are taking a smaller slice of dispos­
able income, but are a bigger part of uncom­
mitted income than in 1953.

Spending on automobiles is a smaller part of
the consumer's budget by either standard.

PER CENT

1953

1954

1953

1954

Department stores have almost as much of the
uncommitted dollar so far in 1954.




Furniture and major appliances hold their own
with disposable income, are on the rise if un­
committed income is the standard.

11

b usin ess r e v ie w

them. If a company’s product sells directly to

income in each year the sales of food prod­

consumers, purchasing power— as reflected in

ucts takes a larger slice of the consumers’ un­

total disposable income— is usually the factor

committed dollar this year. On the other hand,

most closely associated with sales.

This year,

automobile purchases are not taking so large a

particularly, many firms comparing sales and

part of income this year by either standard. De­

income are faced with a discouraging trend.

partment stores have nearly as much of the market

Sales are down and income is up. But does this

in 1954 as in 1953, if consumers’ uncommitted

indicate they are losing their share of the

income is used. Furniture and major appliances

market?

are running ahead of last year’s relationship with
uncommitted income.

Uncommitted income— -a better guide?
Uncommitted income is possibly a better indica­

Summary

tion of ability to buy and therefore a more appro­

Since the end of World War II, consumers have

priate guide to the success or failure of a company

shown an increasing willingness to commit their

to hold its share of the consumer market. Cer­

incomes. Total contractual payments on mort­

tainly, the fact that fixed commitments are rising

gages and instalment debt, life insurance policies,

faster than income must influence consumers’

property taxes, and rent have absorbed an in­

spending patterns.

creasing share of income in each successive year.

The charts on the previous page show the

Usually, however, income increased more than

different results that are obtained by comparing

contractual payments; so that uncommitted in­

a few of the major parts of total retail sales

come tended to rise.

with (1) income and (2) income minus fixed

income has declined, even though total income is

This year uncommitted

costs— uncommitted income. Food merchants,

slightly higher than a year ago. In other words,

especially, find a changed picture when their

the rise in contractual payments is larger than

sales are compared with uncommitted income.

the gain in income. Here at least is a partial

So far in 1954, retail sales of food represent

explanation of the paradox that has been worry­

a smaller part of income than in 1953; how­

ing businessmen— why sales have declined in the

ever, when fixed costs

face of increased disposable income.

are subtracted from

NEW INDUSTRIAL STATISTICS
Last month’s issue of the Review featured an

mates of employment, average weekly and hourly

article on “ Manufacturing in the Federal Reserve

earnings of production workers, and average

District of Philadelphia” which was based to a

weekly hours worked in all manufacturing in­

large extent upon newly developed statistics on

dustries combined and in twenty major industry

industrial activity in the District. These new data

divisions. The new report for the Third District

are now available for regular monthly release and

is similar to those also available separately for

can be obtained upon request. They include esti­

Pennsylvania, Delaware, and eleven labor market

12




b usin ess re v ie w

on manpower requirements to meet the demand
for products of Third District factories. The rest
of the tale is in the average hours worked per
week, indicated by the second line on the chart.
In general, expansions and contractions in the
work-week accompanied expansions and contrac­
tions in the working force blit the timing often
differed.

For example, working time preceded

employment on the upturn in 1949 by three
months and last year on the downturn by seven
months.
The average factory worker’s weekly income
increased from $53.59 in January 1949 to a high
of $70.38 in October last year and currently is
$68.92 (the third line on the chart). Weekly
earnings reflect changes in both hourly earnings
and working time. The recent decline in weekly
pay reflects a reduced work-week rather than
areas. On the statistical page of the Review-—

changes in hourly earnings.

“ For the record . . . — the Federal Reserve Dis­

Hourly pay, shown on the fourth line of the

trict figures now replace those formerly shown
for Pennsylvania.

chart, is derived by dividing the total pay of all
production workers by the total hours they work.

To provide some historical comparison, the new

It represents the average hourly pay including

series have been compiled from January 1949 to

premium pay for overtime hours, etc., and not

date. The accompanying chart shows the trend
of the four series on total manufacturing activity

hourly wage rates. Hourly earnings rose from
$1.37 to $1.78 from January 1949 to date, an

over this five and a half year period.

increase of 30 per cent. Both weekly and hourly

Factory employment declined during the first
seven months of 1949, then began an upward
trend that continued for four years. The stimulus

pay showed greatest gains following Korea and
the steel strike.
These trends of aggregates in manufacturing

of the Korean War in mid-1950 and the interrup­

activity are a composite of widely varying de­

tion from the steel strike two years later are the

velopments in the many industries and areas that

most obvious interim developments. Employment

comprise the industrial strength of the district.

reached a peak last August then declined steadily

More of the details are contained in monthly

for nine consecutive months, turning upward

reports compiled and published by this Bank in

again in June. The recent reductions in employ­

cooperation with the United States Bureau of

ment involved 142,000 workers compared with

Labor Statistics and the Pennsylvania Department

227,000 additions in the preceding four years.

of Labor and Industry, and made possible by the

Latest figures show 1,200,000 still employed.

generous cooperation of more than 3,000 manu­

The employment trend is only half of the story




facturing firms who report each month.

13

b u sin ess re v ie w

CURRENT

TRENDS

Most observers of the business scene apparently

mand. As week-end guests began arriving, res­

feel that the recession has “ bottomed out.” Pro­

taurant, retail store, and amusement receipts

duction has been around the same level for several

started a steady climb. By the end of July, com­

months; unemployment has stopped rising; con­

parisons of total business volume with a year

sumer buying is holding rather steady; and in­

ago were increasingly favorable, and much of the

ventory liquidation is slowing down. Except for
construction and the stock market, things seem

early-season gloom was forgotten.

Reservations run for shorter periods

pretty quiet.
This is business as usual for the vacation sea­

An outstanding characteristic of the present sea­

son. People are not watching the economy so

son is the prevalence of shorter reservation per­

closely; they have the weather, fishing and other

iods. This was mentioned in every resort area we

things to think about. As they relax before having

contacted; it was emphasized in a significant

another go at earning a living, one senses that the

number of popular places. In the Pocono region

economy, too, is coasting along, re-building its

generally, both juvenile and adult camps were

forces for a fall pick-up.
Of course, in some areas this is the peak season.

said to have fewer reservations for the entire

The Third Federal Reserve District has many and

visits to smaller incomes. Others spoke of it as

varied vacation spots— in the mountain and lake

the continuance of a long-time trend away from

regions of Pennsylvania and along the shores of

spending a substantial part of vacation time in

New Jersey and Delaware. Here, spending by

any one place. Seashore areas were more keenly

families on their annual vacations and over week

aware of this development than some of the

ends is big business in the hotels, restaurants,

mountain and lake resorts.

retail shops, and amusement facilities that oper­

apparent in the length of hotel than cottage

ate “ full blast” only a few months each year. To

bookings.

season than in 1953.

Some attributed shorter

And it was more

get some idea of how this business is going we
have made a spot check.

Restaurant business is expanding
Hotel dining rooms, particularly in the shore

The season started late

resorts, are not so crowded this season as room

Businessmen and bankers tell us that the 1954
resort season started a little later than usual.

patronized. Along the Atlantic Coast from Re-

registers might suggest. But they are still well

There was too much cool, wet weather during the

hoboth Beach in Delaware to Toms River in New

early weeks. And many schools closed somewhat

Jersey many new restaurants, snack bars, and

later this year.

Consequently, the volume of

roadside stands have opened this year. The res­

early-season reservations was not up to expecta­

taurant business also has grown in the Poconos

tions.

and in mountain resort areas of south-central

But after the middle of June, business

picked up. Hotels experienced a sharp increase

Pennsylvania.

in bookings. Cottages were in much greater de­

appear to have attracted too many guests from the

14




But these eating places do not

b usin ess re v ie w

large hotels in these resorts, their volume being
more dependent on transient trade. Restaurant
owners complain that their patrons are eating
less expensive meals this year; however, in almost
the same breath they remark that there are many
more people— especially over week ends.

Week ends are more important
Almost every type of business enterprise in the
principal resort areas of this District appears to
be counting on the weekenders more heavily this
season than in any other post-war year. Better
automobiles in the hands of more people, new

Amusement receipts are heavy

bridges and improved roads, may be changing

Some resorts, both seashore and mountain, still

the whole character of the summer resort busi­

rely principally on the natural surroundings for
the entertainment of guests. But where amuse­
ments are an additional feature, they are well
patronized. Early-season experience was similar
to that of hotel owners and restaurant proprietors
— business was disappointing. Then warm, sunny

ness. It could be only a temporary development
reflecting the smaller family budgets implicit in
reduced employment and shorter hours of work.
But there are some who attach greater long-run
significance to this season’s exceptionally heavy

weather brought an influx of week-end guests, and

influx of week-end visitors. The thought is that

each succeeding period appeared better than the

more people may be spending their vacations on

last. “ Weekenders carried the ball,” we were told,

extended trips, reserving their remaining free time

until the arrival of more permanent visitors in

and week ends for quick visits to nearby shore

substantially larger numbers.

and mountain resorts.

Additional copies of this issue are available




upon request to the Department of Research,
Federal Reserve Bank of Philadelphia,
Philadelphia 1, Pa.

15

F O R THE R E C O R D . . .
INDEX

b il l io n s

MEMBER BANKS 3RD ER.D.

4

Factory*

SUMMARY

Third Federal
Reserve District

U n ited States

Per cent change

Per cent change

year
ago

6
mos.
1954
from
year
ago

2
3

-1 6
+17
-2 7

0
1

-1 0
-1 3

June
195 4 from
mo.
ago

O UTPUT
M anufactu ring production . . . +
Construction c o n tra cts*........... +
C o a l m ining................................ +

-1 4
+16
-2 1

+ 1
+ 1
+ 2

- 9
+20
-2 2

- 9
+13
-1 8

- 8
-1 1

0

-

-

+
TRADE**
Department store sales............ +
+

4
1

+
+

3
1
0
- 1
+ 3
+ 11t

-

1
4

-

+
+
+
4"
+
+

6
5
4
3
10
2t

+
+
+
+

4

3
6
0
0
3
6t

9

7

+
+

4
1

-

3
5

-

+

3
0
1
1
2
9

+ 7
+ 9
+ 10
+ 10
+ 9
+ 6

+
+
+
+
+
+

4
3
5
5
6
8

1
0

0
1

+
+

1
1

+
+
+
+
-

+

n

♦Based on 3-month moving averages.
♦♦Adjusted fo r seasonal v a ria tio n .

16




+

1 tl +

11

f2 0 C ities
J P h ila delp hia

+

Sales

Stocks

CH AN G ES

Per cent
Per cent
change
change
June
June
195 4 from 195 4 from

Per cent
change
June
195 4 from

Per cent
change
June
19 5 4 from

mo.
ago

year
ago

mo.
ago

year mo.
ago ago

Lancaster. . . .

-3

-1 3

-2

-1 8

-1 3

-i-7

-1 9

+ 1

-

+ 1

-1 1

+

3 +

4 -1 0

0

-1 4

-

5 -

0

-

6

P h ila d e lp h ia .. + 1

-1 1

R e a d in g ..........

-1

-

9

S cranton.........

-1

-

5

T re n to n ...........

+ 1

W ilk e s -B a rre .

-1

5 -1 3

year mo.
ago ago

-

4 -

Per cent
change
June
1954 from

year mo.
ago ago

8 +

year
ago

+ 14 -

1

+ 14 +

1

4 +

9 +

4

-

4 + 10 +

4

5 -

9 -

5 + 14 +

3
3

4

PRICES
Consum er................................

Payrolls

LO C A L

+ 3

EM PLOYM ENT A N D
IN C O M E
Factory em ploym ent..................

B A N K IN G
( A ll member banks)
D eposits.......................................
Loans............................................
Investments..................................
U.S. G ovt, securitie s..............
O th e r .........................................
Check payments........................

1

mo.
ago

6
mos.
1954
from
year year
ago
ago

June
195 4 from

Departm ent Store
Check
Payments

Employ­
ment

-3

-

8 -1 2

-

1 -

8 + 14 + 19 -

-1 5

+2

-

6 +12

-

9 -

8 -

-1 1

-2

-1 3

4 -

7 -

8 -1 7 + 2 2 +

-

7 + 15 + 23

W ilm in g to n ..

0

-

8

+ 1

-

8 +

8 + 11 - 1 1

-

2 +

Y o rk .................

0

-

6

+ 3

-

9 -

6 -

-

6 + 19 +

5 -1 2

6

1 -1 8
6

♦N ot restricted to corp o ra te limits o f cities but covers areas of one or
more counties.