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A

review by the Federal Reserve Bank of Chicago

Business
Conditions
1952 June

Contents
The dip in durables

4

Investors look at new
United States savings bonds

8

W h a t’s happening to those savings?

10

Experiment in wheat

13

More municipals

16

The Trend of Business

2-3

the

r p n n

I nflationary pressures are obviously not
active at the moment. In fact, developments
over the past months have led to many a search­
ing glance by businessmen at the prospects for
their individual firms.
There is no doubt but that concerns in some
lines have been hit very hard—and I am speak­
ing here of a shortage of sales not simply a
shortage of materials. But for the overwhelm­
ing majority of firms, such is not the case.
Present markets appear dreary primarily when
viewed through the rose-colored glass of a year
ago. The nine months from June 1950 to
March 1951 was a period of literally unprece­
dented civilian business activity. Production,
sales and profits were sharply inflated by the
appearance of suddenly insatiable markets. By
no standard was this “normal” prosperity, and
for purposes of comparison it would be better
if the hyperactivity of these months were ig­
nored.
On the whole, the statistics of recent months
describe a stable plateau of high level prosper­
ity. The current “ups” and “downs” of indi­
vidual firms are a part of those constant shifts
in production and demand which occur in a
capitalistic system, even in the most prosper­
ous periods.
In other times, the sudden increase in con­
sumer saving and resultant change in business
buying policies which occurred a year ago
might have initiated a general deflationary
movement. But despite these two broad ad­
justments, the swelling total of defense outlays
has buoyed up production and steadily exExcerpts from a speech, "Another Look at Inflation," delivered by
Mr. C . S. Young, President, Federal Reserve Bank of Chicago, be­
fore the Milwaukee Control, Controllers Institute of America, April
15, 1952.

2

Business Conditions, June 1952




of

business

panded consumer buying power. In effect, the
higher consumer saving and ending of civilian
business inventory accumulation have made
room for the defense program to proceed with­
out adding to inflationary pressures. As a re­
sult, we are better prepared to face the prob­
lems ahead.
Credit policy

It is with the field of credit, of course, that
the Federal Reserve is particularly concerned.
In appraising the future role of credit and
credit controls, we now have the benefit of the
recently concluded hearings of the Congres­
sional Subcommittee on General Credit Con­
trol and Debt Management. Those proceed­
ings, by casting up every shade of opinion on
credit policy, have brought its advantages as
well as its limitations into sharp relief. To my
mind, the sense of such discussion has rein­
forced this judgment: impersonal monetary
controls, appropriately timed and tailored, can
do a great deal to postpone those marginal de­
mands which represent the difference between
resistible and irresistible upward pressures on
prices.
Beyond 1952

The policy decisions of today, however, can­
not simply imitate the past, and they cannot
be made solely with an eye to 1952. You as
businessmen, and we as central bankers, must
always leaven our current decisions with a
healthy pinch of postemergency considera­
tions. Let me say a few words, therefore,
about that time to come when the expansion­
ist pressures from our defense outlays will
abate.

Many people look forward to this transition
period with trepidation. In particular, they
note that we are not building up a powerful
deferred civilian demand of the type that
cushioned our post-World War II reconversion.
Therefore, they say, the incentive to business
to continue a high rate of new capital invest­
ment will not be great.
Here, undoubtedly, are depressing factors to
be weighed carefully. I think we run some
risk in current discussions, however, in relying
unduly on the pattern of World War II as a
guide to our expectations. For one thing, the
decrease in pressure from Governmental out­
lays is certain to be much more gradual than
in 1945 and 1946. It will stem from a relative
expansion of our production potential rather
than from a sharp cutback in military takings.
The letdown from peak defense pressure will,
therefore, not build up a rapid deflationary
momentum.
The extent and degree of postdefense re­
adjustments are also lessened by the fact that
we have not dismantled our civilian produc­

Banks distribute Review
Over 100 District member banks are
now taking advantage of the bulk sub­
scription to Business Conditions recently
offered by the Federal Reserve Bank of
Chicago and are distributing this publica­
tion each month to their directors, officers,
and selected mailing lists of customers.
Their comments indicate that the articles
in the fields of finance, business, and agri­
culture are helpful in keeping in touch
with current trends.
Up to 50 copies of each issue are avail­
able without charge to member banks;
additional copies are supplied at cost.
Address requests to the Research Depart­
ment, Federal Reserve Bank of Chicago,
Chicago 90, Illinois.




tion lines. The fear of a “reconversion gap”
in output and employment, therefore, need not
loom large in our minds on this occasion. By
the same token, of course, the continuing out­
put in the civilian sector gives some opportunity
for current working out of price-cost-market
distortions. To this extent we are paring down
the scope of necessary postemergency realign­
ments.
The other side of this coin has already been
referred to. Current civilian production un­
doubtedly minimizes the build-up of denied
demands for these specific articles. But here,
again, it is easy to misread the record of World
War II. Potential demands are created in two
ways—by a cessation of production of a wanted
article and by an accumulation of unused but
liquid spending power in the hands of con­
sumers. The latter contribution to deferred
demand we are building up rapidly, as a glance
at the mounting total of consumer-held liquid
assets will verify.
Here is a vast market awaiting the nation’s
business. To say that the funds so stored
were voluntarily set aside, and therefore will
not pursue every item offered for sale, is one
thing; but to say that these savings cannot be
enticed forth by aggressive merchandising of
new and improved products is to underestimate
the ingenuity of American businessmen.
I do not mean to suggest by these few argu­
ments that the mid-50’s will be a period of un­
ruffled prosperity. All we can be sure of is
that the postemergency period will be full of
the complex and conflicting movements char­
acteristic of our capitalistic system. And al­
ways in the background lies the unpredictable
state of international tensions, changes in which
have a profound effect upon domestic stability.
I do think, however, that it is easy in our
thinking to exaggerate the force of any future
letdown in general business activity. In the
meantime, the best preparation for such an
eventuality is a combination of watchful plan­
ning for future alternatives, and firm efforts to­
ward the preservation of today’s stability.
3

The dip in durables
No substantial pickup in sales of hard goods
expected in the near future. Buying power is abundant,
but merchants face strongly competitive markets.
Many businessmen are troubled by the falter­
ing trend in sales of durable goods which has
continued for over a year. The long-awaited
spring pickup in buying of “big ticket” items
was not reassuring; sales have been below ex­
pectations. Recently, buying has been stimu­
lated by the suspension of restrictions over
instalment credit terms. Most retailers, how­
ever, appear to expect the uplift from easier
credit to be limited and temporary.
Small comfort for the longer run outlook is
offered by recently published market previews.
Preliminary results of the Federal Reserve
System’s Survey of Consumer Finances for
1952 indicate that families expect to buy some­
what fewer major household goods than last
year. A number of statistical analyses suggest
that backlogs have largely disappeared. The
market for automobiles and many types of im­
portant appliances now is dominated by re­
placement demand.
In the first half of 1952 Government limita­
tions on output of the most important classes
of consumer durables including most makes of
passenger cars turned out to be nominal; the
real ceilings have been set by the willingness
of consumers to buy. Steadily growing capacity
for the production of basic metals and the
stretch-out of the defense build-up indicate
that this situation will continue into the fore­
seeable future.
Sales of appliances, television sets, automo­
biles and to a lesser extent furniture, have been
adversely affected in the past year by the ab­
normally high level of buying of these items in
the nine months following Korea. Neverthe­
less, some merchants and manufacturers fear
that buyer “apathy” is merely a prelude to a
4

Business Conditions, June 1952




serious recession in over-all business activity.
Others are inclined to view the outlook more
calmly, believing that emergence of ample sup­
plies relative to demand merely calls for more
aggressive merchandising and the development
of more attractive products.
Despite the pessimistic murmurs, over-all re­
tailing experience in recent months can hardly
be labeled depressing. The level of such sales
has been satisfactory in reference to any past
period. Nevertheless, the fact remains that
while individual income continued to rise
through most of 1951, spending did not keep
abreast. In the first quarter of the year per­
sonal income from all sources totaled about 258
billion dollars on an annual rate basis—6 per
cent more than in the same period of 1951.
Retail sales, however, were down 4 per cent
The importance of durables

A large portion of the decline in sales is
accounted for by the dip in durables, particu­
larly major appliances and television and radio.
Seventh District department stores reported
these categories to be down 39 per cent and 36

Sales at District department stores
lag behind 1951; exceed earlier years
S a le s in Ja n .-M a r.
q u a rte r o f 1952
compared w ith
1950
1951
G ra n d

to ta l

.................................................

“M o

— 10

Fu rn itu re and b e d d in g ............................
H ousehold a p p lia n c e s ............................
Rad io s and T V ...............................................

+

+
2
— 34

— 9
— 41
— 37

15

per cent respectively from the very high levels
of a year ago in the January-March quarter.
In the five years prior to America’s entry into
World War II approximately 10 per cent of
consumption spending went for durable goods.
For the five years just past this proportion
averaged over 13 per cent, reaching a peak of
15 per cent in 1950. Currently, less than 12
per cent of outlays by consumers are for dur­
able goods.
That buyers may postpone expenditures for
durables is obvious. Food and many types of
clothing and services, on the other hand, must
be purchased regularly. The accompanying
chart shows how supply and demand conditions
have varied the distribution of consumer spend­
ing between hard and soft goods over the past
quarter century.
Automobiles are by far the most important
single item in consumer durable goods cate­
gory, accounting for about one-third of the
total. The largest portion of the new car mar­
ket now represents replacement demand which
depends upon the age at which existing cars
are junked. An increase of one year in the
average scrappage age (currently about 13
years) translates into a 7 per cent decline in
sales. Over the years the durability of passen­
ger cars has improved. Motorists are better
able than before to keep cars running and delay
purchases of new ones.
Sales of appliances of all types which totaled
4 billion dollars in 1951 were about half as
large as auto sales and accounted for one-sixth
of all consumer durable outlays. Most of these
items are used longer by the original purchaser
than the average new car, but they differ from
cars in that the second-hand market is limited.
This is particularly true of the more essential
appliances such as refrigerators and washing
machines. Moreover, although many families
would like to own two or more automobiles,
few homes could use two freezers or two
kitchen ranges.
The table shows sales performances of a
selected group of important durables during




Proportion of consumer outlays
varies between hard and soft goods
Per cent

100

80

war
years

depression
yeors
60

40

nondurobles

past periods of declining business. Production
of a new product strongly desired by consum­
ers may continue to rise during a downswing.
This fact is indicated by the case of refriger­
ators during the depression. Electric ranges
were also a new product, but they did not rep­
resent the tremendous contrast of electric re­
frigeration and the old-fashioned ice box.
In 1951, output of such new items as air
conditioners, electric clothes dryers, and home
freezers was substantially higher than in the
previous year, despite the general downtrend in
appliance sales. As these newer products be­
gin to “saturate” their markets, production fig­
ures are certain to show ups and downs similar
to those of established products.
The trend of shoe production during the de­
pression provides an interesting contrast to the
experience with major durables. In the three
years 1930-32 footwear production averaged
14 per cent below 1929. In 1933, however,
the year which marked the bottom of the de­
pression in many measures, output of footwear
rose to within 3 per cent of the 1929 total.
Shoes had been wearing out faster than they
5

proach cannot be pressed very far in view of
the many diverse factors at work, the demon­
strated strength of consumer demand during
1949 undoubtedly played an important role in
preventing the general slide-off which appeared
to threaten at that time.
Today the consumer is in a better position
than ever before to defer or cancel spending
plans. This is because of the volume of hous­
ing and other long-lived possessions which have
been created in the past seven years, the larger
proportion of consumer spending now going
for durable goods, and the greater amount of
spending for comforts and luxuries.

were replaced, and eventually the process had
to be halted.
The consumer is king

The postponability of many types of con­
sumer spending is receiving growing attention
from business cycle analysts. Satisfaction of
personal human wants is, of course, the end
purpose of all economic activity. Business
spending and even Governmental defense out­
lays are incidental to this ultimate goal. Since
plans to expand capacity and vary stocks of
goods are based to a large extent upon current
or anticipated levels of consumer buying it is
apparent that decisions of millions of individ­
uals importantly affect the level of business
activity.
The role of consumer buying in maintaining
over-all stability was illustrated during the 1949
“dip” in business activity. Between 1948 and
1949 new construction and purchases of pro­
ducers’ equipment fell by 1.3 billion dollars.
Total consumer spending rose by 2.3 billion
between these two years. Although this ap­

Saturation?

In the years since World War II there has
been a good deal of talk concerning the back­
logs of demand which were built up during the
years in which production of consumer hard
goods was severely restricted. This deferred
demand was responsible for the very high level
of durable sales in recent years. At the present
time, the rate of family formation is slowing

Broad shifts in durable goods output between good years and bad
Year

A u to ­
m obiles

R e frig ­
e ra to rs

E le c tric
ra nges

Vacuum
clea n ers

C lo th e s
d ry e rs

D ish
w a sh e rs

Te le v isio n

(unit sa le s in thousands)
1929

4 ,587

1932

778

1,135

798

— 3 ,4 5 2
Change
1937

— 75%
3 ,915

1938
Change
1950
1951
Change

— 4 9%

+2% %

— 61%

— 806
— 64%

405

1,210

1,254

275

— 1,056
— 46%

— 130
— 32%

6,200

6 ,6 6 7
5 ,3 3 4

4 ,075

— 1,333
— 20%

— 2,125
— 34%

Business Conditions, June 1952




447

— 93

SOURCE: Electrical Merchandising and Ward's Automotive Reports

6

60

1,253

+20

2 ,310

2,001
— 1,914

153

1,830
1,400
— 430
— 24%

967
— 243
— 20%
3 ,529
2,700
— 829
— 23%

319
495
+176
+55%

230
260
+30
+13%

7,464
5,100
— 2 ,364
— 32%

down as the meager crops of depression babies
reach marrying age. In addition, close to 90
per cent of American farms are now served
with electricity and many farm homes have
their quotas of electrical gadgets. The question
is being raised, are consumer markets for dur­
ables close to temporary saturation?
In such important categories of demand as
automobiles, housing, and appliances consum­
ers are probably better supplied than ever be­
fore. There are well over 40 million passenger
cars on the road today— about one for every
3.7 persons. In 1929 there were only about
23 million or one for every 5.3 persons when
the goal was “two cars in every garage.”
Statistics reveal that a larger proportion of
married couples have their own living quarters
than was the case in 1930 after a decade of
high level residential building activity. These
homes are, of course, furnished and equipped
in some manner at the present time.
According to McGraw-Hill, 99 per cent of
all wired homes have radios, and 86 per cent
have electrical refrigerators. The experience
with television sales in those areas in which it
can be seen provides a good example of how
quickly a new product can approach saturation
of its potential market. There are over 1 mil­
lion television sets in service in the Chicago
metropolitan area. This means that over 60
per cent of all the families in the area have sets.
Buying power is im pressive

One prerequisite for a good level of sales is
the ability of potential customers to buy. De­
spite population growth and higher prices and
taxes, it is calculated that per capita income
after taxes, adjusted for price changes, was
about 40 per cent higher in 1951 than it was in
1929.
An individual’s ability to purchase goods is,
of course, not limited to his current income.
He may draw down liquid assets or go into debt.
At the present time, liquid asset holdings are
greater than ever before. Moreover, the finan­
cial position of most consumers would permit




them to undertake additional borrowing.
The fact that enormous buying power exists
does not necessarily mean that it will be used.
What are consumers doing with their buying
power? What will they be doing months or
years in the future?
Cash and human wants

In surveying the future businessmen can take
heart from the textbook dictum that “human
wants are insatiable.” Temporarily, as in the
past year, the edge may be taken off the con­
sumers’ appetite for certain types of goods,
but such a condition will not last indefinitely.
The fact that many types of durables face
mainly a replacement market is hardly cause
for despair. Instead, it is a signal of the need
for better products, more vigorous merchandis­
ing and, where feasible, lower prices.
Meanwhile, total durables sales will be helped
to some extent by the vast first purchase market
which exists for new products already devel­
oped.
Home freezers, automatic washers,
dryers, food disposals, and dish washers are
only now reaching mass markets. Perhaps
the greatest potential of all exists for home air
conditioning units.
A new look

In a broader sense it is rather strange that
the degree to which consumer demand has
been satisfied should be cause for widespread
alarm. The fact that some slack markets exist
despite high consumer income is a measure of
the productivity and success of the American
system.
The real danger involved in a drop in buy­
ing is that reduced employment and profits in
certain industries will bring reverberations that
affect the entire economy. At the present time,
rising defense spending probably precludes any
extensive downturn in total activity. Substan­
tial adjustments already have been made in
lines affected by slow sales. As a result, over­
all business can face the future with greater
confidence.

7

Investors look at new United States
series..
an d find
“ Small"

in v e s t o r s — " s a v e r s ,"

In c re a s e d from

p e o p le on p a y ro ll sa v in g s a n d

$10,000 to $20,000

"b o n d -a -m o n th " p la n s — those

p e r y e a r (m aturity v a lu e ).

who

p u rc h a se

deno m inatio n

b o n d s.

“ Medium"
a ls

who

investo rs— in d iv id u ­
can

invest a t

!

$500 a t a tim e.

"Large"

I
in vesto rs— in d iv id u a ls,

$ 2 0 ,000 p er y e a r ,

added— Series H bonds pay*
mg interest currently.

least

< X

'

I! wM m

$ 200,000 per year

Series J and K bonds reolac

p ensio n fu n d s, a n d o ther insti­
tutions (e xclu d in g co m m ercial

mmMim

banks) w h o h a v e the funds to
invest

up

to

maximum

limit

e a ch y e a r.

F or th e fir st t im e in 11 years , the Treasury
has offered the public a new alphabet of sav­
ings bonds. The new bonds incorporate some
proposals which critics of the declining bond
program had recommended but no features
which would have required a change in the orig­
inal savings bond law. Thus, rates were not
raised above 3 per cent, no tax exemption priv­
ilege was established, nor was any “purchasing
power” device included. The most conspicuous
innovation to come out of the face-lifting oper­
ation is the promising Series H bond.

8

Business Conditions, June 1952




For E bond holders, the new offering raises
the immediate question of how to handle their
present holdings. Actually, there are only lim­
ited cases where investors can make money by
cashing their present holdings in favor of the
new bonds. In determining the profitability of
such a move, probably the most important con­
sideration is the tax angle. If old E bonds are
cashed, realized interest income on them must
be reported for tax purposes, and the resulting
additional tax liability may be sufficient to offset
any gains in yield which might be made by

savings bonds
♦ ♦ » and improved yields.

■•

Still $4 fo r e v e ry $3— in 9 % y e a rs in stead o f 10.

% return
3

3%

series H

if held full 9 % y e a rs .

Issued and redeemed at par;
interest checks, mailed to hold­
ers every 6 months, ranging from
$ 4 to $ 17 (after Vz years from
issue date) for $ 1 ,0 0 0 bond.

if held.

switching. Many E bond holders will, there­
fore, refrain from making the move in the hope
that in the future the tax status of the bonds
may be changed, or that their own tax position
will become more favorable as a result of a
lower income tax rate, a decline in taxable in­
come, or an increase in their exemptions.
Investors who plan to hold new bonds until
maturity will find the switch unprofitable if their
present bonds are more than six months old,
since the “give-up” yield already exceeds the 3
per cent yield to maturity available on the new




E’s or H’s. If the new bonds are to be re­
deemed before maturity, there is a slight yield
gain to be made by exchanging bonds bought in
1952, a lesser gain on those acquired in 1951
and late 1950, and none on prior purchases.
In the case of “extended maturity” E bonds,
if the bonds mature after May 1, 1952, they
automatically earn the new 3 per cent yield for
the extended 10 years. If, however, the bonds
matured before May 1, a slightly greater yield
is available by moving into the new series within
two years of the original maturity date.
9

W hat’s happening to those savings?
Part of the currently large volume of consumer saving is being
stashed away in spendable form, but much is not readily
available for use on that rainy day.
F or more than a year now , consumers have
shown a tendency to hold onto their money
rather than spend it. During the last nine
months of 1951, personal saving was at an an­
nual rate of 20 billion dollars, highest since the
war years of shortages and rationing. Saving
appears to have been moderately lower in the
first quarter of this year, but continues high
relative to other postwar periods.
What was behind the jump in saving last
year? Some observers believe that personal
saving only increased to what may be a more
“normal” level in the future. They reason that
six years of booming production has finally
satisfied the more urgent demands for goods.
This process was accelerated by the heavy buy­
ing of durable goods in the months following
Korea. In addition, there is some evidence that
many consumers are holding back because they
feel that prices are just too high. If so, this
price resistance should weaken as people be­
come accustomed to the current higher levels.
Whatever the reasons, the greater volume of
personal saving during the past year has been
an important force in restraining further infla­
tion. First, the resulting weakness in retail sales
has acted as a strong preventative in halting
price rises in many lines. Second, the lower
level of consumer demand for durable goods
has “made room” for larger business capital
expenditures and expanding defense outlays by
freeing men, materials, and productive capacity
for these programs.
There are signs that the rate of personal sav­
ing may now be on the decline. Preliminary
estimates place saving at an annual rate of 16.7
billion dollars in the first quarter—a drop of
almost 4 billion from late 1951. A leveling off

10

Business Conditions, June 1952




in personal income and higher tax payments
contributed to this decline, but a moderate rise
in consumer spending also played a part. This
suggests that the effects of heavy forward buy­
ing after Korea and resistance to higher prices
may be on the wane. Moreover, the recent
suspension of down payment and maturity re­
strictions on consumer instalment credit may
stimulate buying on time in coming months. The
question remains, however, as to how much last
year’s record peacetime volume of personal
saving has improved the consumer’s willingness
and ability to buy.
The personal saving concept

Although there are several different measures
of saving, the one most commonly used is the
Department of Commerce estimate of personal
saving. This concept of saving is considerably
broader than the popular understanding of what
is included in the term. It defines personal sav­
ing as the difference between personal income
after taxes and consumption expenditures.
Thus, all uses of current income for purposes
other than consumption add to saving, while
consumer spending which is financed from
sources other than income reduces saving.
Under this definition, net increases in hold­
ings of such financial assets as cash, bank
deposits, Government bonds, municipal and
corporate securities, and in the value of life in­
surance policies are classified as saving. In addi­
tion, new investment in housing and in build­
ings, equipment, and inventories of unincor­
porated businesses and farms is included, less
depreciation on existing property. Finally, re­
payments of consumer, residential mortgage,
and unincorporated business debts add to per-

sonal saving, while increases in such debt are
counted as dissaving.
Personal saving is only part of the more in­
clusive concept of gross private saving. This
term includes corporate saving in the form of
retained earnings and business depreciation
charges as well. Moreover, an even broader
figure representing “gross national saving” may
be obtained by counting government cash sur­
pluses as saving and deficits as dissaving. Con­
ceptually, gross national saving as so defined
equals total private investment at all times.
There is no fixed relationship between personal
saving and investment, however, since signifi­
cant shifts in the importance of the Components
of national saving can and do occur.
The Department of Commerce determines
the amount of personal saving by deducting
consumption expenditures from income after
taxes. As the residual of these two much larger
figures, the saving estimate is subject to consid­
erable error. Any overstatement or understate­
ment of either income or spending may be mag­
nified in the saving residual. Although it is
checked for consistency with SEC estimates of
net changes in specific types of assets and debt,
the personal saving figure is frequently revised

Personal saving reflects greater
increases in assets than debt
Billion dollar*

*40

Net additions to :
physical assets

rather substantially as more complete informa­
tion becomes available.
An important limitation results from the
broad definition of the term “personal” in na­
tional income accounting. This includes unin­
corporated businesses, farms, nonprofit, relig­
ious, educational, and charitable organizations,
pension and personal trust funds as well as indi­
viduals. Thus, net increases in the assets of
these groups are also included in personal sav­
ing, although they do not directly improve con­
sumers’ current financial position.
Since personal saving is calculated as a
residual, particular types of saving are included
only implicitly. A rough breakdown of the
figure into its major components may be ob­
tained, however, by using SEC estimates of
changes in selected types of assets and other
savings data. Broadly speaking, the components
of personal saving fall into three groups—
changes in financial assets, physical assets, and
net repayment of debt.
Financial assets comprise the segment of
saving by individuals which evidences changes
in holdings of more or less liquid resources.
Net additions to this group of assets rose
sharply from 1949 to 1950 and again from
1950 to 1951:
1949 1950 1951
(billion dollars)
Currency and demand
3.7
3.7
deposits................... —2.2
2.4
2.0
4.2
Savings deposits . . . .
1.1 —0.9 —0.7
U.S. Governments . .
1.6
1.7
4.1
Other securities.........
3.7
Insurance reserves. . .
3.9
4.2
Total increase . . . .

•80 L
1946

1947

1949




1949

1990

1991

6.6

10.4

15.5

The nature of the increases differed signifi­
cantly between these two years, however. In
1950, the fact that financial saving was almost
4 billion dollars higher than in 1949 was ac­
counted for entirely by an expansion in cur­
rency and demand deposit holdings. This
reflected the sharp increase in bank credit and
11

resultant expansion in the money supply which
occurred during the latter part of the year.
Consumers and business alike required larger
cash balances as prices advanced.
The further increase of 5 billion between
1950 and 1951, on the other hand, seems to
have reflected a greater inclination on the part
of consumers to save. Cash holdings rose no
more than in 1950, while increases in longer
term savings were much greater. The signifi­
cant increase in purchases of corporate and
municipal securities was accounted for in large
part by new offerings of corporate stocks. Ac­
cording to the SEC, individuals bought nearly
2.2 billion dollars worth, more than in any
year since 1929.
Obviously, the several types of financial
assets vary widely in liquidity. Cash, deposits,
and Government securities can be liquidated
and spent on short notice. Corporate and mu­
nicipal securities also can be converted to cash
readily, but the risk of loss of principal is sub­
stantial in some instances. Insurance reserves
can be freed through surrender of policies.
Since most insurance is bought primarily for

Liquid asset holdings of
individuals have expanded
in the postwar period
Billion dollar*
90

[personal

* Includes savings and loan share accounts

12

Business Conditions, June 1952




protection, however, premium payments are
likely to be continued and policies will be cashed
in only as a last resort.
Liquidation of indebtedness is counted as
saving because such repayments represent a use
of funds for purposes other than consumer
spending. Since outstanding debts of all types
have been rising rapidly in the postwar period,
this factor has served to reduce the level of
saving. By the same token, however, a consid­
erably smaller increase in debt in 1951 as com­
pared with 1950 contributed importantly to the
increase in saving between the two years:

Mortgage debt . . . .
Consumer credit . ..
Business d e b t.........
Total increase.. . .

1949 1950 1951
(billion dollars)
3.8
7.0
6.0
2.3
3.2
0.4
2.9
5.4
4.7e
9.0

15.6

11.1

Credit restrictions were in part responsible
for this development. Larger down payment
and shorter maturity requirements on consumer
instalment and residential mortgage credit
doubtless curbed the rise in these types of debt.
Moreover, a firmer monetary policy and the
voluntary credit restraint program tightened the
availability of credit generally, and may have
held down loans to unincorporated business.
Although less than in 1950, the rise in business
indebtedness last year was substantial, reflecting
continued heavy capital expenditures and an
increase in farm inventories.
Physical assets comprise a large nonliquid
segment of personal saving. These include in­
vestments in residential dwellings, institutional
buildings, and fixed assets and inventories of
unincorporated businesses, including farms.
Purchases of automobiles, appliances, and other
durable goods are not included, despite the fact
that these obviously increase the net worth of
consumers and have a fairly long useful life.
Net additions to such physical assets were
sharply higher in 1950 than in 1949 and con-

tinued at a high but moderately reduced level
last year:
1949 1950 1951
(billion dollars)
Residential housing..
5.7
9.9
8.3e
Business investm ent..
3.4
6.7
6.5e
Total increase.........

9.1

16.6

14.8

These investments evidence spending, but are
counted as personal saving because they are
classified as investment rather than consumption
outlays. In large part they are financed through
credit or the drawing down of liquid asset bal­
ances. In this event, the effect on personal sav­
ing is neutral, since these reductions are savings
offsets of another form. To the extent that such
investments are financed from current income
and business profits, however, personal saving
is increased.
Plenty of cash

Although a fairly large proportion of current
personal saving may not represent the with­
holding of funds for use at some later time, con­
sumers as a group hold a tremendous stock of
accumulated liquid assets. Personal holdings of
liquid assets (excluding corporate securities)
now total well over 200 billion dollars, of which
roughly 25 per cent is tied up in unincorporated
businesses and personal trust funds. The rest
presumably could be liquidated and spent at
will, if the consumer-holders were so disposed.
The distribution of these holdings is another
matter. According to the 1951 Survey of Con­
sumer Finances, 82 per cent of all liquid assets
(excluding currency) is held by the top fifth of
the nation’s spending units. There has been no
tendency toward further concentration in recent
years, however. Moreover, 42 per cent of all
spending units held 500 dollars or more in
liquid assets in early 1951. Added to the pub­
lic’s ability to borrow on the basis of high cur­
rent incomes, this could provide a large and
fruitful market for aggressive merchants and
manufacturers in the future.




Experiment in
wheat
International Wheat Agreement
being reviewed. Major obstacles to
extension are rigid price schedules
and large subsidies for U.S. exports.
As the world ’s largest exporter of wheat
and flour in postwar years the U.S. has a vital
stake in matters affecting international trade in
this important commodity. With three-fifths of
our wheat shipments governed by the terms of
the International Wheat Agreement (IWA) we
obviously have a keen interest in this pact and
in the current negotiations for its renewal.
U.S. production and exports of wheat have
been at exceptionally high levels since 1944.
Very largely, this reflects the wartime disruption
of agricultural production in Western Europe,
the extensive postwar aid programs, and the
capacity of American agriculture to expand out­
put in response to favorable prices. Wheat in
recent years, for example, has been produced in
excess of a billion bushels annually and ac­
counted for:

over one-fifth of U.S. cropland,

one-eighth of total value of crops produced,

nearly one-third of total farm exports.
For twenty years prior to World War II, U.S.
wheat exports averaged just over 100 million
13

bushels. In postwar years, however, this jumped
to 400 million, one-third of annual harvests.
Domestic requirements total about 700 million
bushels a year, of which less than 500 million
are used for food, the remainder for livestock
feed, seed, and industrial uses. The IWA was
developed with the hope that it would help to
maintain a substantial volume of exports. This,
of course, would permit continuation of high
level domestic price supports with a minimum
of production restrictions.

IW A maximum price for wheat
is far below U. S. markets and
the domestic support level
Dollars per bushel

W hat is the W heat A greem ent?

The announced objectives of the IWA are “to
assure supplies of wheat to importing countries
and markets to exporting countries at equitable
and stable prices.” Briefly, the Agreement pro­
vides that exporting countries supply agreed
amounts of wheat to importing nations at no
higher than the “maximum” price set in the
Agreement while the latter guarantee to buy
such amounts at prices no lower than the “min­
imum.” Currently the quotas for the member
exporting nations are:
(mil. bu.)
United S ta te s ...................................... 255
C a n a d a ................................................. 233
Australia ............................................. 89
France .................................................
4
T o ta l................................................. 581
The maximum price during the four year term
of the present Agreement is $1.80 per bushel,
basis of Ft. William, Ontario. Agreement
transactions thus far have been at the maximum.
The minimum price, as yet not used, began at
$1.50 per bushel during the first year but de­
clines 10 cents each succeeding year until the
level of $1.20 is reached in 1952-53.
Export costs higher than anticipated

IWA membership now consists of 42 im­
porting countries and the four exporters noted
above. Argentina, one of the largest exporters,
is not a member. Agreement quotas account for
14

Business Conditions, June 1952




about two-thirds of total world exports, and
with the exception of the first year when latejoining countries completed relatively few pur­
chases, sales have been about 95 per cent of the
guaranteed quantities.
This high degree of conformance probably
reflects the low maximum price of IWA wheat
as compared with that in the free world market
as well as the concern of importing countries as
to available supplies in recent years of interna­
tional unrest. An equally important factor has
been the U.S. foreign aid program. Aid funds
—some of which may be used to purchase
Agreement wheat—have been provided to
countries which represent over half of the total
IWA quotas.
The consistently wide spread between the
maximum Agreement price and the level of our
free market or domestic support price has re­
sulted in large costs to the Government. To
discharge its obligation the U. S. has to pro­
vide its quota of wheat at a price not in excess
of the Agreement maximum. Since domestic
prices have been above the maximum, the U. S.
absorbs the difference. This is done by paying
a subsidy to wheat exporters. In the first year

of the Agreement this averaged 55 cents per
bushel, and about 68 cents in the past two years.
Thus far, total subsidy costs have been about
425 million dollars on exports of about 675
million bushels of wheat. Over the entire pro­
gram, close to 600 million dollars will be spent
by the U. S. for this purpose.
Sliding price scale proposed

As might be expected, the consistent pressure
of wheat prices in recent years against the IWA
maximum has resulted in a divided opinion as
to whether the Agreement should be extended
and, if so, on what terms. Importing countries
generally support renewal of the pact without
price changes, but with quotas increased. Ex­
porters, on the other hand, feel that the maxi­
mum price level is too low.
Dissatisfaction with the present price sched­
ule and the large export subsidies involved have
elicited various proposals for a more flexible
arrangement from U.S. officials and trade
sources. A sliding price scale—either adjust­
able automatically or periodically—has been
suggested.
In a further effort to reduce the cost of export
subsidies and to coordinate the Agreement with
the domestic price support program, leading
farm interests have recommended a maximum
price commensurate with prevailing U.S. mar­
ket prices at the time the pact is extended and
a minimum price comparable to the lowest
domestic support level authorized by present
farm legislation for the entire period of the
Agreement. Other suggestions call for a reduc­
tion in our present quota and an extension of
the Agreement for no more than four years.
A greem ent lim itations important

The IWA generally achieved its goals in the
first three years of its operation. A considerable
quantity of wheat and flour has been channeled
into export trade under its terms. In the years
ahead, however, a reduction in U. S. aid pro­
grams would make the success of Agreement
operations heavily dependent upon the capacity




of importing nations to earn the exchange
needed to pay for imports.
As indicated above, the IWA has worked
primarily to the benefit of importing members.
However, if the price of free wheat should fall
below the Agreement minimum, then the bur­
den would shift to importing nations. The work­
ability of the IWA probably would be severely
tested at that time. It is important to note in
this respect that the Agreement in itself has no
enforcement powers, relying primarily upon the
good faith of its members.
A basic question emerges as to how such
commodity agreements fit into our over-all
objective of promoting greater freedom of trade
internationally. Although the IWA contains
provisions to assure that the exporting business
remain in private hands, such programs tend
inevitably toward government-to-government
dealings. At any time the price provisions of
the Agreement are operative, that is, are limit­
ing or supporting prices, governments of either
exporting or importing nations are involved. A
proliferation of such agreements, insofar as they
involve specific quantity and price schedules,
might complicate rather than simplify the
achievement of free convertibility of currencies
and the promotion of relatively free trade.
Nevertheless, the action taken on the exten­
sion will be observed closely by all trading in­
terests. Proposals for similar agreements for
other commodities have been made from time
to time and a widespread weakening of com­
modity prices could stimulate a wave of re­
newed interest in such trading arrangements.

Business Conditions is published monthly by
the federal reserve bank of Chicago. Sub­
scriptions are available to the public without
charge. For information concerning bulk mail­
ings to banks, business organizations, and edu­
cational institutions, write: Research Depart­
ment, Federal Reserve Bank of Chicago, Box
834, Chicago 90, Illinois. Articles may be re­
printed provided source is credited.
15

More municipals
suspension of the Voluntary Credit Re­
straint Program under which state and local
government borrowing had been screened, is
giving an additional boost to the rising trend of
municipal bond issues. Sale of a number of
issues which were deferred during the eleven
months duration of VCR restrictions, together
with increases in other types of state and local
borrowing, indicates that the 1952 volume will
equal or surpass the previous record year,
1950.
About 300 million dollars of new borrowing
was deferred under VCR, mostly in four large
issues—three state bonus issues and one issue
for the purchase of a privately-owned utility.
Although the deferrals amount to only about
one-tenth of total borrowing last year, they were
important because of the highly inflationary
nature of the types of issues involved—bor­
rowing which would have added to the money
supply without expanding facilities which
directly or indirectly increase the nation’s ca­
pacity to produce. Most of the deferred bor­
rowing will have taken
place within the next
Postwar rise
few months, but the
postponement in itself
has probably contrib­
uted to stability by
shifting the borrowing
from a period in which
inflationary p re s su re s
were more threatening
than they appear to be
currently.
With the major ex­
ception of state bor­
rowing to pay veterans’
bonuses, state and local
borrowing has steadily
increased since the end
of World War II. In
the past two years

T he

16

Business Conditions, June 1952




bonus borrowing has tapered off, but borrow­
ing for other purposes is still rising and may
continue to do so for some time to come.
Several issues of between 100 and 150 mil­
lion dollars of Federally guaranteed public
housing bonds are scheduled for sale this year
by local housing authorities, under the provi­
sions of the Housing Act of 1949. Moreover,
there are large backlogs of unfilled needs for
roads, schools, and water and sewerage systems
—which comprise the bulk of state-local bor­
rowing in most periods. Governments gen­
erally have the fiscal capacity to service the debt
required to meet many of these needs. In some
cases there are even substantial inventories of
unused borrowing authority.
The most active current and prospective bor­
rowers are the states themselves and a number
of the larger cities. Especially important are
state issues for toll roads and other revenue
projects, notably the recent sale of a 96 million
dollar issue for the West Virginia Turnpike and
the forthcoming 330 million dollar issue for the
Ohio Turnpike. The big cities are borrowing
mostly for schools and for transport facilities,
including roads, transit systems, and airports.

in state-local borrowing continues