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A review by the Fed eral R eserve Bank of Chicago

Business
Conditions
1954

July

Contents
Inventories remain in spotlight

4

Consumers spend for services

7

Bank loans and
the pace of business
Income of the jobless

The Trend of Business

11
13

2-3

"“ Trend
rV_> urrent measures of business activity show a
mixed pattern, whereas a few months ago most
were pointed downward. Total business sales,
for example, have risen gradually since Feb­
ruary, following a decline of six months’ dura­
tion. Industrial production, which has been
running about 10 per cent below last summer’s
peak, held steady in April and rose slightly in
May. On the other hand, nonfarm employment
has continued to decline, and total unemploy­
ment— at 3.3 million in mid-May— has dropped
less than seasonally from the March peak.
Conflicting signs also characterize the im­
portant area of private investment. The most
recent SEC — Commerce Department sur­
vey of business intentions indicates a gradual
downtrend in expenditure for new plant and
equipment. At a projected annual rate of 26.8
billion dollars in the third quarter, such outlays
would be 7 per cent below the same months of
1953.
Construction expenditures, however,
have held at a record pace through the spring,
and new contract awards have continued well
above the year-ago volume. Private housing
starts also have strengthened considerably
since last summer, allowing for seasonal varia­
tions, but the acid test for this year will not
come until later in the summer when the large
volume of speculative spring starts reaches the
market.
Uncertainties as to the direction of business
activity from this point are intensified by the
inventory situation. (See article beginning on
page 4.) Seasonally adjusted business stocks
were reduced by nearly 500 million dollars
in April, the largest drop since November. Al­
though the liquidation has proceeded steadily
since last September, the total decline has been
relatively small— only about 3 per cent. More­

Conditions, July 1954
DigitizedBusiness
for FRASER


OF

BUSINESS

over, the ratio of inventories to sales still is
near its highest postwar point. Whether this
means that stocks will be further reduced or
whether the liquidation will be slowed or halted
by the recent pickup in new orders and sales
is the question.
Under the circumstances, any pronounced
change in the international situation would play
a crucial role in the future course of business.
Declining defense outlays have been an im­
portant weakening factor in the business sit­
uation since last summer, and present budget
estimates call for some further cutback in the
fiscal year ahead. If a reappraisal of the “new
look” in the light of present conditions should
bring a step-up in defense activity, the con­
sequent rash of new military orders would
buoy up business confidence all around— even
though deliveries and thus actual outlays did
not increase for several months.
Manufacturers’ new orders have risen sub­
stantially from the lows reached at the turn of
the year. After seasonal adjustments, new
orders in April were more than 10 per cent
higher than in January but still fell 10 per cent
short of the 1953 spring peak. Most of the
change has come in the durable goods lines,
with orders for nondurables holding close to
the year-ago volume for the past several
months. Even after the pickup, however, new
orders for durable goods were off more than 20
per cent from early 1953.
Despite the improvement in order volume,
sales have continued to exceed new orders by
an appreciable margin. As a result, order back­
logs fell another 6.5 billion dollars in the first
four months of the year and at the end of April
were 30 per cent lower than a year earlier. The
disappearance of backlogs has begun to take its

toll in some durable goods lines. Two manu­
facturers of railroad equipment, for example,
recently announced complete shutdowns of
Midwest plants.
Consumer durable goods output has in­
creased moderately in recent months after hav­
ing fallen sharply in the latter part of 1953.
Total output, according to the new Federal
Reserve index, advanced 8 per cent from De­
cember through May but still was 15 per cent
below the May 1953 high. As compared with
last year’s peaks, output of major household
goods (furniture, appliances, radio and tele­
vision sets) is off 20 per cent, automobile pro­
duction, 12 per cent, and other durables, 10
per cent.
Although automobile production has been
maintained at a fairly high and even pace so
far this year, new car inventories held close to
their all-time peaks through the big spring
selling season. With new model introductions
coming up in the fall, a sharp cutback in output
is expected in the third quarter. Production of
television sets has picked up since March, and
inventories have been reduced from last fall’s
very high level, but stocks of most major ap­
pliances are still more than ample. New orders
for furniture showed little strength through
April, and backlogs are far below a year ago.
Thus, some decline in the production of con­
sumer durables seems likely in the period
immediately ahead.
Spot commodity prices have firmed some­
what in the past few months, with average
prices of 22 commodities up 6 per cent from
the beginning of March to June 1. In general,
gains have been most pronounced for the nonferrous metals— lead, zinc, tin and copper scrap
— and imported raw materials. For the most
part, these reflect the Indo-China crisis, planned
Government stockpile purchases and the high
level of world industrial production and mate­
rials demand. There has been no tendency,
however, for the increases to spread to fin­
ished products. The weekly wholesale price
index, heavily weighted by processed industrial
goods and farms products, showed no change
over the same three-month period.




b illio n d o lla rs

Consumer durable goods output

IN

T HE

B U S I N E S S

S E C T O R

Inven tory adjustm ent
rolls on
H \ xpectations as to the course of business in
the second half of 1954 depend heavily upon
an evaluation of current and future inventory
trends. Last October after three months of
falling sales American businessmen succeeded
in reversing the upward movement of stocks
on hand. Liquidation apparently continued at
an accelerated pace into the second quarter
of 1954.
An improved level of sales and orders since
the start of the year suggests that the most
depressing phase of the inventory adjustment
has passed even though further net reductions
may lie ahead. Nevertheless, it is apparent that
aggregate inventories remain large both in ab­
solute terms and in relation to sales. The
seven-month cutback, seasonally adjusted, has
amounted to only 2.4 billion dollars— less than
3 per cent— whereas the previous build-up had
lasted 14 months and totaled 7.5 billion dollars
or over 10 per cent. The 1949 reduction, by
way of contrast, was almost 7 per cent.
In ve n to ry a d justm e nt plus

4

Terming the shift to lower levels of business
activity which began last year an “inventory
recession” merely serves to pinpoint the most
striking aspect of the movement. During this
period Federal Government outlays have been
cut significantly, business expenditures on plant
and equipment have eased downward, and re­
tail sales have slowed moderately. But after
allowing for the fact that all of these develop­
ments are interrelated, it is clear that the
inventory switch has been the most potent
factor at work.
The impact of the shift from accumulation
at a seasonally adjusted rate of almost 8 billion
dollars per year in the second quarter of 1953
to liquidation at an estimated 5 billion pace in
the second quarter of 1954 turns a spotlight

Business Conditions, July




1 954

on the dramatic character of inventory move­
ments. But there is another element in the pic­
ture a little more difficult to grasp than the
mere fact that inventories are rising or falling.
It is the effect of changes in the rate at which
inventories are being accumulated or reduced.
Liquidatio n accelerates
Businessmen were drawing down inventories
at a 300 million dollar a month pace on the
average from September through March. In
April the monthly rate stepped up to one-half
billion on the basis of available data. There is
a question as to how long such a rate will be
continued in the face of a rising level of new
orders which has been reported from February
on. In fact the greater rate of liquidation ob­
served recently may have resulted from the
improvement in sales.
If final demand holds at the level of recent
months a pickup in production and employ­
ment could occur in the near future even
though the inventory decline continued. A need
for more output would develop merely because
of a slowing in the rate of liquidation. In that
case a growing proportion of current sales
would be made from new output rather than

Inventories decline but
exceed year-ago totals
b illio n d o lla rs
84
i-

82

80

78

76

total business inventories, seasonally adjusted
t/'-~
J _______ l_______ I_______ l_______ i_______ L______J _______ l_______ I_______ I_______ I

Sales improve but lag 1953

jan

feb

mar

apr

may

june

July

aug

sept

oct

nov

dec

from stocks of goods already in existence. This
favorable outlook, of course, would depend
upon the continued suppression of “secondary
effects” resulting from the payroll slicing which
has already occurred in manufacturing lines as
the pressures of inventory reductions brought
layoffs and shortened workweeks.
In the absence of a sustained betterment in
final sales, it should be noted that the mere
fact that “consumption has been outrunning
production” is not necessarily a bullish sign.
This is simply another way of saying that in­
ventories have been falling. The process can
go on for a considerable period of time, and
the longer it continues the greater the possi­
bility of a cumulative sequence— cuts in in­
come and sales leading to further inventory
reductions.
Prod uce rs’ stocks cut sha rp ly
During the first four months of 1954, manu­
facturers accounted for all of the net business
inventory liquidation. From December through
April, producers cut their inventories by 1.5
billion dollars. Machinery makers, primary
metal firms and most other classes of hard
goods industry contributed to the cutback.
Moreover, the great bulk of the reduction has
occurred in the holdings of purchased materials
in the hands of durable goods producers. Goods
in process and finished goods have remained at
or near their peaks in most instances.
Manufacturers, in contrast to retailers and
wholesalers, have a “three stage” inventory.
Purchased materials consisting of raw materials
and semi-finished items become goods in
process and then finished goods. Each of these
segments must be considered separately if the
situation is to be viewed clearly.
Close control of the purchased goods cate­
gory is usually possible because the manufac­
turer is able to cut back his buying just as the
consumer does at retail. Speculative motives
aside, producers have only one reply to the
question of “how large should holdings of pur­
chased materials be?” Their answer is “large
enough to permit efficient scheduling of pro­
duction.” In recent months smaller holdings




Hard goods makers cut stocks,
other holdings steady

of purchased materials have been deemed suf­
ficient because of the easier supply situation.
The manufacturer combines labor and mate­
rials to produce finished or semi-finished goods.
The length of time raw materials remain in the
plant may vary from a matter of a day or so in
the case of food processing industries to two or
three years in the case of electrical generating
equipment.
It is cheapest to “travel light” at all inven­
tory levels to the extent this course is possible
without losing business. However, goods in
process usually move through the production
process once it is begun, and the fact that
buyers expect prompt delivery— thirty days or
less from order to delivery once more has be­
come the rule— requires sellers to keep ample
stocks of finished goods on hand.
There is considerable evidence that many
manufacturers still consider their over-all in­
ventories too high. This conclusion, based
partly on published opinion surveys, is but­
tressed by the old stand-by— the stock-sales
ratio. In April, after some months of rising
sales and falling inventories, producers’ stocks
were still 1.94 times sales, as compared with
1.71 times a year before, and remained high
relative to virtually any other postwar period.
These ratios are below prewar, but the value

of such comparisons is questionable because of
changes in business management practices.
Possible shortages s till loom
There is little reason to believe that the.pur­
chased materials segment of manufacturers’
inventories will soon be rebuilt to earlier levels
in the absence of a new world crisis. In recent
months some manufacturers have kept liquida­
tions at a slow rate because of uncertainties
regarding the Indo-China situation. Some steel
users, moreover, have stepped up orders be­
cause of the possibility of a nationwide steel
strike or price increases resulting from wage
adjustments in that industry. A general re­
versal of the inventory trend, however, is not
now in prospect.
A significant rise in defense orders would
have a marked effect on manufacturers’ inven­
tories. Most of these products have a long lead
time during which materials are purchased and
value built up in goods in process. This factor
together with the steel strike was mainly re­
sponsible for the sharp rise in inventories of
durable goods producers which began in 1952
and culminated in the peak of last fall.

6

Re ta il counters w e ll stocked
The retailer has only finished goods to con­
tend with, but this does not mean he has less
of an inventory problem than the manufacturer.
In fact, inadequacies of inventory management
— either too much or too little— are prominent
causes of failure. The retailer’s stock in trade
is usually a much larger proportion of his
assets than it is for the manufacturer. As a
result, in the absence of current or potential
shortages he too desires to keep holdings to the
lowest level commensurate with meeting his
customers’ needs in order to maximize profits.
During the past year retailers have been
playing a game of musical chairs with the
manufacturer and the wholesaler or distributor,
each attempting to shift the inventory burden
along the line. Success in this effort has been
particularly marked in the appliance field where
retailers’ holdings are generally well below last
year, whereas manufacturers’ stocks are substantially higher.

Business Conditions, July




1954

Total retail holdings
still top last year

Retailers participated in the reduction of
inventories at all levels that occurred in the
fourth quarter of 1953. This year, however,
retail stocks have fluctuated very little and have
shown some tendency to rise especially in the
case of food and apparel. In part, the stability
of retail stocks in the aggregate is a reflection
of the fact that sales have declined only mod­
erately since the peaks of last year. Even more
important, however, is the fact that retail in­
ventories were built up cautiously during the
first part of 1953 despite rising sales. Many
merchants had tasted the bitter fruits of
uninhibited accumulation during 1951.
Department stores have been able to keep
order backlogs low for the past year, partly
because of the ease of delivery. At the end of
April, stocks on hand at Midwest department
stores were only slightly below year-ago totals,
but order backlogs were off 12 per cent. Sears
Roebuck recently announced that inventories
were to be increased again despite the fact that
sales were running 10 per cent below year-ago
results.
Television inventories were large at the end
of last year. Since that time the number of
finished sets held at all levels has been brought
down substantially by cutting back production
although sales were slightly exceeding the pace
of the previous year.
Furniture store holdings apparently have
been reduced by drastic cuts in ordering de-

spite a relatively poor level of sales. An im­
proved level of orders was expected at the June
furniture market because of the depletion of
dealers’ stocks.
Apparel stores have not progressed in solving
their inventory problems. Sales have not
matched year-ago experience whereas inven­
tories remain substantially higher.
Automobile dealers customarily assume the
entire inventory burden of finished goods. Or­
dinarily all new cars are either in the hands of
the dealers or on the way. On June 1, the
number of new passenger cars on hand
amounted to about 640,000— close to the post­
war high and 100,000 greater than last year in
the face of slower sales.
Avoidance o f the sp ira l
The lack of haste or apprehension evident in
the orderly reduction of stocks since last fall
reflects the continuance of business confidence
in high-level sales for 1954. In most cases this
sanguine attitude toward prospects has been
warranted up to the present time. As a result,
little downward pressure has been exerted upon
prices— an unusual condition during an inven­
tory slump. This means that inventory cuts in
dollar volume terms reflect physical changes as
well.
Inventory developments will continue to be
analyzed carefully as a bellwether of over-all
business activity. The trend will go far toward
determining whether the unmistakable signs of
leveling of business activity in the second
quarter signaled a “bottom” and a new uptrend
or merely a hesitation in a continuing slide.
The area of individual discretion with regard
to inventory management is probably wider
than ever before in the postwar period. Goods
are in ample supply, business continues to be
well financed internally, and credit is readily
available. Under these conditions the business­
man can maintain a close watch over his pur­
chasing. He has, however, much less control
over sales. The consumer’s ability and willing­
ness to buy will continue to exert a dominant
short-run influence upon the level of inven­
tories.




ON

FINAL

DEMAND

Consum er spending shifts
from goods to services;
retail sa le s fall off
r\ o n s u m e r expenditures for services have
risen 5 billion dollars in the past year. Because
of this, total consumption expenditures have
held very close to last year’s third-quarter peak,
even though retail sales have dropped mod­
erately lower since early last fall. Such service
outlays as are represented by utility and fuel
bills, medical services, use of public transpor­
tation facilities and rents bulk large in the aver­
age family’s budget but do not find their way
into the retail sales totals. Service expenditures
have been moving upward during most of the
postwar period, partly because of steadily ris­
ing prices. Regardless of the future course of
retail trade volume, they can be expected to
continue a gradual advance in the months
ahead.
Spending p a tte rn s in tra n sitio n
During the postwar period as a whole, con­
sumer purchases have been much more heavily
concentrated in goods— particularly durable
goods— than was the case before the War. The
share of the consumer’s dollar spent for du­
rables such as cars, appliances and furniture,
has averaged one-fourth more than in the years
1936 through 1941, while purchases of soft
goods have taken about 5 per cent more than
before the War. Service expenditures, on the
other hand, have averaged about one-sixth
lower than prewar relative to total spending,
although they still have accounted for nearly
a third of all consumption outlays.
Nevertheless, in the past few years, there has
been a decided tendency to move toward the
prewar allocation of the consumer’s dollar.
Service outlays, which reached a low point of
less than 30 per cent of total spending in 1947,
have increased slowly but steadily since then
and in the first quarter of this year accounted

for more than 35 per cent of total expenditures.
Outlays for nondurable goods have been declin­
ing relative to total purchases during much of
this period. Until recently, on the other hand,
durables had maintained their earlier postwar
ratio to total spending through the liberal use
of credit and accumulated liquid asset balances.
The gradual shift in spending from goods
back to services has had a significant economic
effect in recent months. The increasing num­
ber of dollars spent on services has not been a
complete offset to the smaller volume of goods
purchased from the standpoint of supporting
over-all business activity. This reflects the fact
that many service industries— utilities, trans­
portation, rental housing— employ fewer work­
ers per dollar of sales than are associated with
the production and distribution of goods. More­
over, the current and prospective volume of
consumer purchases of goods plays a major
role in business decisions to build up or reduce
inventories— now an 80 billion dollar stock.
Increases in service outlays have little inventory
effect, since such holdings are relatively small
in most service industries.
In addition, the largest single service outlay
is for housing accommodations— both rental
and owner occupied. Two-fifths of the rise in

Consum er spending for services
gradually rising— purchases
of goods decline
per cent of total expenditures

Business Conditions, July 1 9 5 4




service expenditures during the past year has
been in this category. The housing component
consists of rent payments and, in order to main­
tain comparable treatment of renters and homeowners, the estimated rental value of owneroccupied dwellings. In the first case, the rise
in payments from tenant to landlord reflects
mostly higher rents rather than additional
services or increases in the supply of rental
housing. A large part of the “imputed” ex­
penditure for owner-occupied housing does not
represent money payments at all, but rather
allowances for depreciation and noncash return
on the investment. Since this is an estimate of
rental value, the increase over the past year
also reflects higher rental prices.
Finally, part of the increase in service out­
lays other than for housing also results from
higher prices rather than increased volume.
While prices of most goods have held steady
during the past year, the cost of medical care
has risen 4 per cent, household operation 3
per cent, utilities and fuel about 2 per cent and
many other services by lesser amounts. Thus,
it is clear that the maintenance of total con­
sumer spending through expanded service out­
lays has been consistent with declining
employment and production in the consumer
industries.
R e ta il sales drop m oderate
The decline in retail sales volume for all
types of goods combined and for the nation
as a whole this year has been relatively small.
Total sales in the first five months were only
2 V2 per cent below those in the same period
last year. Since volume in the first half of 1953
was at a record high, this year’s experience has
been good by any earlier comparison. But sales
of some types of outlets have fallen consid­
erably more than the average, and sales in many
of those communities which have experienced
sizable declines in employment and labor in­
come have been relatively hard hit.
Nationally, the decline in sales volume has
been most pronounced for automobile dealers,
apparel stores, department stores and other
general merchandise outlets. During the first

five months of this
Trade indicators down in most District centers
year sales of the auto­
department store sales
new car registrations*
per cent change, f ir s t four months of 1 9 5 4 from 1953
motive group (includ­
ing accessory dealers)
United States
1
were 8 per cent below
Lansing
the same months of
Cedar Rapids
CZ
Kalamazoo
1953. In part, this re­
Madison
:
flects lower prices for
Milwaukee
used cars, but the num­
Chicago
ber of new cars sold has
Sioux City
also been moderately
Grand Rapids
3
N A.
below last year’s vol­
Indianapolis
Des Moines
ume. Sales of this group
F lin t
were sharply higher last
W aterloo
year than in 1952,
Detroit
i
:
however, and in fact
i
Peoria
had a cc o u n te d fo r
Rockford
1
three - fourths of the
Jackson
1
Saginaw
1
year-to-year gain in to­
Quad C itie s
1
tal retail volume.
South Bend
|
Apparel store sales,
which were relatively
'F ir s t three months
N .A . N ot available
weak last year, fell 7
Based on data fro n R. L. Polk & Company
per cent short of 1953’s
volume during the same five-month period.
by differences in local economic conditions.
In centers where employment and labor in­
Department store sales were off 5 per cent in
come have fallen substantially, both department
the January-May comparison, while sales of the
leading mail order houses have dropped 10 per
store sales and new car registrations generally
show sizable year-to-year declines. This has
cent or more below last year’s totals. Furniture
been the case in the Quad Cities, Peoria and
and appliance store volume has been main­
tained close to the year-ago level, reflecting
Waterloo, all adversely affected by declines in
aggressive price competition and a continued
tractor and farm equipment output, and in
large volume of home building. Sales of the
South Bend and Detroit, where automobile
food group are unchanged from early 1953.
production has been sharply lower this year.
Sales declines in Jackson and Rockford may
Benefiting from a boost in prices last summer
also be traced to reductions in defense-related
and an expanding number of cars on the road,
and other durable goods manufacturing activ­
however, gasoline station sales have increased
ity. On the other hand, in centers where em­
8 per cent this year— the best showing of any
major merchandising group.
ployment has been fairly well maintained, sales
generally have run only moderately behind
In the M id w e st
year-ago levels.

c
z
c=
d
cz
zz
1__
zz
z

For individual District centers, the best
available indicators of trade volume are de­
partment store sales— broadly representative of
the general merchandise and apparel groups—
and new car registrations. These show a wide
variation in experience among individual cities
(see chart), much of which can be explained




Sales-income gap w idens
While retail sales have been running mod­
erately below the 1953 volume, personal in­
come after taxes has remained close to last
year’s peak, partly owing to the income tax
reduction which became effective January 1.

Retail sa le s o ff relative to consumers’ income
Consequently, the gap
b etw ee n sa le s and
per cent, 1 9 4 7 - 4 9 * 1 0 0
spendable income has
150
widened appreciably
and since last fall has
been larger than at any
other time in the post­
war period (see chart
on this page). Because
of the maintenance of
aggregate income, many
have viewed the de­
cline in sales as a tem­
porary phenomenon. If
true, the resurgence of
retail sales in April and
May may mark a re­
turn to a more “nor­
power by 6 billion dollars at an annual rate.
mal” relationship with disposable income.
Finally, the pace of savings accumulation at
A number of forces have been at work in
financial institutions has continued at or above
bringing about the wider gap between income
last year’s high level in recent months, perhaps
and sales. First is the increasing rate of ex­
reflecting greater uncertainties regarding the
penditures for services, most of which do not
enter the retail sales picture. These are likely
future.
to continue edging upward; certainly no decline
Prospects
can be expected which would free funds for
purchases of goods. Second, although total
By postwar standards, consumer outlays for
spendable income has been maintained, wage
durables and most soft goods have been rela­
and salary receipts have fallen by more than 8
tively low since last fall in comparison with
billion dollars from last summer’s peak rate,
both disposable income and total spending.
reflecting reduced hours and lower employment
Moreover, aggregate income has held up well,
in most manufacturing lines. This has been
liquid asset holdings are large, and consumers
largely offset by increases in rental income,
may become willing to incur additional debt
interest payments, transfer payments (prima­
for the purchase of durable goods as their
rily unemployment compensation) and the 10
present indebtedness is paid down. New credit
extensions, after seasonal adjustment, advanced
per cent reduction in income taxes. The net
effect, however, may have been to limit spend­
in April for the first appreciable month-tomonth rise in more than a year. All these
ing, at least temporarily.
signs suggest that retail sales may hold at the
Another major development affecting con­
higher spring levels and perhaps rise further in
sumer purchasing power has been the turn­
coming months, barring further significant
around in the trend of instalment credit. Such
declines in income.
debt declined 900 million dollars in the first
On the other hand, consumer holdings of all
four months of this year, as compared with an
types of durable goods and of long-lasting non­
increase of 1.1 billion in the same months of
durables such as apparel are the highest ever.
1953. Although this change has resulted largely
Moreover, some families may be attempting to
from consumer decisions not to borrow rather
build up their cash positions and reduce spend­
than from unavailability of credit, it has had
ing in anticipation of lower prices or because
the effect of cutting consumer purchasing
Business Conditions, July 1 9 5 4




of uncertainties as to future prospects. Prelim­
inary findings of the 1954 Survey of Consumer
Finances, for example, indicate that the pro­
portion of spending units having definite inten­
tions to buy this year has dropped by 13 per
cent in the case of new cars and 16 per cent
in the case of furniture and major appliances.
Thus, the future strength of retail sales would
seem more dependent than usual upon the
values offered, the appeal of new merchandise
and selling effort expanded.

BANKING

AND

FI NANCE

Bank loans reflect changing pace
of business activity

T

his spring’s pattern of economic activity
has had its effects on the money and credit
structure and especially on bank loans to busi­
ness. Like any other shift in bank portfolios,
changes in business loans alter the nation’s
money supply and this in turn influences the
economic climate, thus completing the complex
round of interrelationships among money,
credit and business.
In d u stria l credit demands
Business loans at leading banks across the
nation slid off about 1 Vi billion dollars in the
first 5 months of this year. Standing at 21.9
billion at the end of May, these loans were
nearly 1 billion below year-ago levels. But this
decline has been neither steady nor uniformly
distributed, geographically or among indus­
tries. Furthermore, this drop has occurred in
spite of the fact that business loan totals have
been bolstered over the past year by large bank
holdings of Commodity Credit Corporation and
Reconstruction Finance Corporation certifi­
cates of interest. These certificates represent
“shares” in pools of loans made by these agen­
cies. Midwestern bankers were active partici­
pants in these loan pools, as indicated by the
fact that Seventh District banks held over




one-third of the half a billion dollars of cer­
tificates outstanding at the end of May.
Distinct industrial trends can be discerned
within the fluctuations in business loan totals.
The sharpest contrast between 1954 and prior
years is found in the borrowings of producers
of metals and metal products. These loans have
declined at leading District banks at a 6 to 7
million a month average rate over the past
year, while in preceding months they expanded
at about a 21 million a month rate. One of the
major causes of this net loan liquidation has
been the sharp cutback in defense contract
work in the past year. Loans made by Seventh
District banks to these producers for financing
defense contracts have declined over 25 million
dollars since last June, nearly half of the cut­
back coming in the fourth quarter of 1953.
Nondefense demands for credit have also been
reduced under the impetus of slackened busi­
ness activity.
Loans to oil, coal, chemical and rubber pro­
ducers exhibit sharp divergence between the
District and national patterns. In the early
part of this year, such loans at District banks
increased over 75 million but declined nearly
70 million in banks located outside the District.
Net paydowns of loans to commodity dealers

Food, liquor and tobacco loans
at Seventh District banks declined
slowly early this spring
cumulative change
in a ll D istric ts
(m illio n d o lla rs)

cumulative change
in 7 th Federal Reserve D istric t
( m illio n d o lla rs)

are running well behind a year ago. To some
extent this is a reflection of smaller loan expan­
sion in the fall of 1953 than a year earlier
because of lower prices for agricultural prod­
ucts and large Government-financed crop in­
ventories. More significantly, however, it also
reflects slower inventory liquidation this year
than last.
Loans to processors of food, liquor and
tobacco products were being paid down less
rapidly in the Seventh District than in the rest
of the nation in the early part of this year.
Accelerated inventory liquidation during the
second quarter, however, brought District net
repayments up' to the year-ago volume by the
first of June. There appears to have been some
shifting away from bank credit by these bor­
rowers. Funds are being currently obtained
more cheaply by sales of open market paper
and perhaps also by funding of short-term debt.
Just as there are differences between the Dis­
trict and the nation in some industrial lines,
there are differences in total loan changes.

Month-to-month fluctuations in total business
loan volume of banks in the New York and
Chicago Federal Reserve Districts are generally
sharper than those for the nation as a whole.
This may be ascribed, at least in part, to the
fact that the largest businesses tend to borrow
from banks in these areas. Smaller firms, which
borrow from other banks across the nation, may
rely more continuously on set forms of financ­
ing to meet recurring short-term capital re­
quirements, regardless of the potential interest
cost savings available by shifting from one
credit source to another. Furthermore, these
smaller firms may reduce fluctuations in their
short-term bank needs by receiving more credit
from their suppliers and extending less credit
to their customers than do the larger businesses.
In the Chicago area the pattern of greater
fluctuation has been adhered to this year. The
sharpest District-national divergence occurred
under the impetus of March 15 tax borrow­
ing. Business loans rose about 4.3 per cent
during March at leading District banks but
expanded only 1.4 per
cent in the nation.
In recent years the
March borrowing peak
Month-to-m onth sw ings in business loans have been
has tended to become
relatively wider this year, both in the nation as a whole
more pronounced. This
per cent change during month
may be attributed to
the influence of the
Mills plan under which
payment of corporate
income taxes has been
accelerated and increas­
ingly concentrated in
March and June. The
incidence of the June 15
tax payment date has
been widely heralded as
the first of the “sea­
sonal” influences which
would tend to swell
business loan
totals
during the ensuing six
months.
In the months ahead
we may reasonably ex-

Business Conditions, July




1 954

The spring decline in business loans
has been sharper in New York and
Chicago than in the rest of the nation
per cent decline in total commercial,industrial and a g ric u ltu ra l loans,January through may

- io .o

-a o

- 6 .0

- 4 .0

- 2 .0

0

pect inventory accumulation by the seasonal
borrowers to buoy business loan totals. How­
ever, their influence may well be less effective
this year than last. Continued weakness in the
outlook for agricultural prices suggests that a
lower loan volume will be required to finance
processors’ inventory accumulations. Some
loan expansion in nonseasonal lines may recur
if the general tempo of business picks up, but
present indications do not point to a return to
1953 levels of business loan totals.
O th e r D istric t loan tre n d s
Loan expansion since late 1953 has not been
fully offset by the selective declines this spring.
Total District loans are about 6 per cent above
year-ago levels, but this change in total conceals
a variety of significant changes in several cate­
gories of loans other than business loans.
The chief contributor to the high loan vol­
ume has been loans guaranteed by the Com­
modity Credit Corporation, which account for
somewhat over one-third of the total agricul­
tural loans of District banks. These loans are
guaranteed both as to principal and interest.
Like the certificates of interest in CCC and
R FC loan pools, they have proven to be attrac­
tive to Midwestern bankers. District banks now




hold about two and one-half times as much
of this loan paper as they did a year ago.
At the same time, farm real estate loans have
increased modestly, and other farm loans have
dropped about 10 per cent in dollar volume.
This decline from year-ago levels was not uni­
form throughout the District. Slight increases
in these “other” farm loans were registered in
most areas of Wisconsin and in small sections
of Michigan and Indiana. Declines were heav­
iest in areas where cattle feeding is important.
Loans to individuals are still above 1953
levels in District banks. However, all types of
instalment credit extended to consumers have
been dropping steadily since the first of the
year. The excess of repayments over new ex­
tensions of consumer instalment loans reflects
particularly this year’s somewhat reduced dollar
volume of sales of new and used autos.
Real estate loans of all types, on the other
hand, have risen in the past 12 months, a re­
flection of the continuing building boom. Fall­
ing interest rates and more liberal terms for
borrowers have been instrumental in maintain­
ing the unprecedented volume of residential
construction.

LABOR

Jobless benefits p artial offset
to income dip

T

he decline in employment which began last
fall found state unemployment insurance funds
at record highs— close to the 9 billion dollar
mark in the aggregate. Measured against the
shrinkage in wage earnings during recent
months, this is a large total. It is not the pres­
ence of these reserves, however, but rather the
prospective rate at which they will be spent
which is significant in evaluating the compen­
sation system’s part in offsetting the reduction
in current earnings.
From the inception of the unemployment
insurance program it has been clear that such

Insurance system adds to income
during recessions and withdraws
funds in boom periods

joblessness brought about by factors like tem­
porary plant shutdowns and the initial impact
of industrial relocations.
Those insured under the system always face
the added threat of possible job loss on a
wholesale scale during periods of general re­
cession, a risk not predictable (and thus not
“insurable”) in the same manner as frictional
unemployment. A part of the cost of such
cyclical joblessness could be carried by the in­
surance system if preservation of reserves did
not take priority over their use. But, since
recessional unemployment would always con­
stitute a potential threat to reserves, benefits are
limited by a variety of rules designed to protect
the system’s solvency.
A case in p oint: 1 9 4 9 - 5 0

14

a device cannot be expected substantially to
counteract deflation. Perhaps the best support
for this conclusion is in the fact that benefits
are most limited in amount and duration with
respect to those who have the greatest exposure
to job loss— the workers with least seniority
and minimal training and skills. In the face
of a strong downward movement, particularly
if it is long sustained, the system can at best
provide only partial short-term relief to the
limited number it covers.
The full impact of unemployment compensa­
tion on the economy remains unclear; it has
never been defined in the same precise way as
the role of fire or casualty insurance, where
exposure to certain specified and predictable
losses determines premium costs and the ade­
quacy of insurance reserves can be clearly
ascertained. What does unemployment insur­
ance cover, and, hence, what is the meaning
of “adequacy” as the term is applied to fund
reserves?
The system should and does cover certain
employees thrown out of work briefly in the
course of localized readjustment. Reserves,
though, have become far larger than they need
to be to take care of such frictional unemployment— to tide workers over short periods of

Business Conditions, July 1 9 5 4




At the end of 1948, balances in state insur­
ance reserve accounts stood at 7.6 billion dol­
lars. During 1949 and the first half of 1950,
they fell by about one-eighth as an accompani­
ment and, in part, the aftermath of a recession
that saw total unemployment rise from 1.6 to
4.7 million. Total wage and salary income
during the 1948-49 downturn declined by
about AVz per cent from peak to trough.
The outflow of reserves from the unemploy­
ment insurance funds reached 95 million dol­
lars a month, or an annual rate of 1.1 billion,
during the first quarter of 1950. Since the drop
in wages and salaries, however, was nearly 6 Vi
billion dollars, on an annual basis, the insur­
ance system made up only about one-sixth of
the decline in wage and salary receipts.
Protection o f the re se rve s
Reasons for the slow payout of fund balances
are several. Cash payments to those entitled
to them, for one thing, are limited by law.
Maximum weekly benefits range from $20 to
$33. Average benefits paid come to only a
third or so of the wages of workers in the kinds
of employment covered by the program.
The President has suggested that the state
legislatures liberalize weekly benefits by in­
creasing ceilings to at least half of prevailing
weekly wages, as was roughly the case when

the program was inaugurated in the late Thir­
ties. Considerable support is found, too, for an
increase to three-fifths or even two-thirds of
wages.
The state plans also restrict the duration of
benefits. These limits range from 16 to 2 6 Vi
weeks, depending upon the state. Although a
benefit claimant had been steadily employed
for many years and payroll taxes had been paid
in his behalf during all this time, part of the
sum accumulated becomes sterilized as soon
as he reaches the end of his period of benefit
eligibility. As the period of unemployment
lasts beyond the statutory limits and measures
designed to protect reserves come into play, the
insurance system loses its stimulus to the
economy.
Another proposal made by the President is
to make maximum benefit periods at least 26
weeks in all the states. Like the plan to raise
benefit ceilings, such a measure would help
somewhat in bringing the scope of benefits
closer to current needs, but it would have little
effect on the basic nature of the program.
In addition, the system does not apply to all
the gainfully employed and thus all who lose
their jobs when there are layoffs. Only those
who work in “covered” establishments, which
support the system by paying payroll taxes, are
entitled to insurance benefits. These number
about 36 million, around two-thirds of total
nonfarm employment and 60 per cent of all
the gainfully employed.
Finally, another factor serving to insulate
reserves against the impact of joblessness is the
continuing inflow of employer payroll tax con-

Business Conditions is published monthly by
the f e d e r a l r e s e r v e b a n k o f C h i c a g o . Sub­
scriptions are available to the public without
charge. For information concerning bulk mail­
ings to banks, business organizations and edu­
cational institutions, write: Research Depart­
ment, Federal Reserve Bank of Chicago, Box
834, Chicago 90, Illinois. Articles may be re­
printed provided source is credited.




tributions. Under the experience-rating sys­
tems used by the states, an employer’s payroll
tax rate depends upon the balance in the state
reserve and upon the stability of the employer’s
job rolls. After a period of unemployment has
been under way for a time, therefore, the rates
tend to go up, just as they decline when times
are good. This “perverse” elasticity of payroll
tax rates helps to cushion the reserves against
the impact of an outflow of benefit payments,
but its timing may be unfortunate, if unem­
ployment persists, since higher payroll costs
aggravate the basic trouble.
Funds large re la tiv e to payouts
The adequacy of unemployment insurance
reserves sometimes is measured by relating
them to past rates of withdrawal. In such
terms the total on hand January 1 in all state
accounts, roughly 9 billion dollars, would sup­
port the first quarter 1954 rate of benefit pay­
ment for nearly 4 years. Such a method of
measurement, however, ignores the effect of
limits on the duration of benefits and thus un­
derstates the capacity of the funds to withstand
prolonged unemployment. Furthermore, the
situation varies so widely from state to state
that it is impossible to read meaning into a
measure of the “adequacy” of the over-all
balance.
Just as this comparison understates the prob­
able longevity of the reserves, it misleads as an
indication of the role the balances can play in
a prolonged period of depressed income. Lim­
its upon benefit duration mean that, as unem­
ployment drags on, beneficiaries “exhaust”
their compensation rights and have to fall back
upon other resources: their savings, help from
their relatives and, if no other support is forth­
coming, public assistance. The payout from the
funds tends to aid the short-term unemployed.
Thus, if joblessness stabilizes, unemployment
compensation payments will dry up.
Similarly, at the inception of a period of
unemployment, when a fuller restoration of lost
spending power might help materially to stem
further deterioration, many of the first claim­
ants are found either totally ineligible or else

U nem ploym ent com pensation systems in the Seventh District states, 1953

M axim um w e e k ly b e n e f i t ..............................................................
M axim um b e n e fit p erio d ( w e e k s ) ........................................
M inim um n um b er o f em p lo ye e s in co vered
e stab lish m e n ts ................................................................................

U nited States Illin o is

In d ia n a

Iow a

M ich ig an

W isco n sin

$ 2 7 .0 0
26

$ 2 7 .0 0
20

$ 2 6 .0 0
20

$ 2 7 .0 0 1
26

$ 3 3 .0 0
26 y 2

—

6

8

8

8

6

G a in fu lly e m p lo ye d (th o u san d s)2 ........................................
N on farm e m p loym en t (th o u san d s)2 ..................................
Em p loyees co ve red b y u nem ploym ent
co m p en sation (th o u san d s)3 .................................................

6 3 ,4 5 3
5 5 ,2 4 5

4 ,1 0 0
3 ,8 0 0

1,800
1,500

1,000
7 00

2 ,8 0 0
2 ,6 0 0

1 ,500
1,200

3 6 ,3 9 7

2 ,5 3 7

1 ,059

370

1,885

803

Per cent o f g a in fu lly e m p lo y e d ..................................
Per cent o f non farm e m p lo y m e n t...............................

57
66

62
67

59
68

36
53

68
74

54
68

A v e ra g e w e e k ly w a g e s (co ve re d w o rk e rs)3 ................
A v e ra g e w e e k ly b e n e fits d u rin g 1953 ............................

$ 7 1 .1 9
$ 2 3 .5 8

$ 7 8 .5 7
$25.31

$ 7 6 .2 7
$ 2 3 .9 5

$ 6 5 .5 8
$ 2 1 .7 5

$ 8 7 .8 6
$ 2 7 .1 5

$ 7 3 .4 6
$ 2 7 .0 5

Per cent of w a g e co ve red b y b e n e f it ......................

33

32

31

33

31

37

’ Increase

effective

in

1954:

$ 3 0 .0 0

to

single

person

—

earning

at

least

$75.51

weekly,

$ 4 2 .0 0

fo r

recipien

w ith

fo u r

dependents.

- S ta te data p a rtia lly estimated.
3 F irs t six months.

entitled to benefits that are small in amount
and of short duration. The reason for this is
that typically those who first feel the impact
of job curtailment are the marginal workers—
new entrants to the labor force, sporadically
employed elderly workers and members of
minority groups, and comparatively low-paid
manual laborers— whose limited wage credits
and short terms of employment entitle them to
only nominal benefits. Later on, as layoffs ex­
tend more deeply into the groups of workers
holding higher-paid jobs and having substantial
seniority, the weekly benefit amounts and dura­
tions of benefit payment tend to rise toward
their respective ceilings.
Another proposal recently under study by
Congress would set up a new fund from which
interest-free loans could be made to individual
state reserves threatened with depletion, owing
to exceptionally heavy drains upon them. The
difference between the annual proceeds of the
0.3 per cent Federal payroll tax and the cost of
administering the state programs (covered, as
now, by Federal grants to the states) would be
earmarked specifically for this purpose.
Such a plan would afford protection to states
particularly hard hit by unemployment, while
Business
Conditions, July 1954



allowing some deferment of the increase in
payroll tax rates needed to pay back the loans.
The sh o rt-ru n problem
At the present time and perhaps in the
months lying immediately ahead, interest is
centered on measures that can sustain or en­
large the stream of consumer incomes and
spending.
If employment fails to pick up, reserve bal­
ances will continue to decline, although not in
direct relation to the decline in income, and
the stream of benefit payments will tend to
lessen the load that other, more potent anti­
recessionary measures will have to carry.
Unlike defense spending and some of the other
important segments of public expenditure, un­
employment insurance on balance is likely to
exercise a net expansionary effect. Moreover,
it will tend to do so automatically.
This element of the nation’s social security
program has been designed to meet the modest
objective of providing protection against short­
term joblessness; it is not and by its nature it
cannot be any more than a first-line defense
against a pervasive downswing in general busi­
ness conditions.