View original document

The full text on this page is automatically extracted from the file linked above and may contain errors and inconsistencies.

review by the Federal Reserve Bank of Chicago

Business
Conditions
1970 January

Contents
The 1960s—lessons
for the 1970s
AgricultureStrong in 1969, excess
capacity continued

2

10

Federal Reserve Bank of Chicago

The 1960s— lessons for the 1970s

X

many, the paramount events of the
1960s were the Apollo moon missions; to
others, the changing focus of the East-West
confrontation; to still others, the emergence
of civil strife and violence in the central cities
and the universities. From the less dramatic
standpoint of economic analysis, however,
the central development of the 1960s was the
shift from sluggish growth and underutiliza­
tion of resources in the first half of the decade
to full employment and stubborn price infla­
tion in the second half.
The p e rsp e c tiv e of 1 9 6 0

2

The predominant view at the beginning of
1960 was that excessive price inflation would
be the key problem of the decade. The econ­
omy was recovering from the longest and
most disruptive steel strike in the postwar
years, and the rebuilding of steel inventories
imparted a superficial vigor to the economy.
The continuance of rapid price increases dur­
ing the 1958 recession had convinced many
that the “cost-push” phenomenon would
maintain an inexorable upward pressure on
prices. Widespread concern centered on the
failure of productivity per worker to rise as
rapidly as in earlier years. On the interna­
tional scene, an ominous buildup of dollar
claims of foreigners was replacing the dollar
“gap” of the early postwar years.
Despite these problems, the 1960s began
on a note of confidence. The expected faster
growth of available manpower coupled with
further applications of advances in technol­
ogy—commonly characterized as “automa­
tion”—kindled hopes of rapid economic
growth in the “soaring Sixties,” an irresistible




alliteration that was often heard.
But the early Sixties did not show the an­
ticipated exuberance. Quite the reverse. The
fourth postwar recession began in the middle
of 1960 and continued into early 1961. After
a promising recovery, activity slowed again in
the second half of 1962 and a widepread
view held that another recession was immi­
nent or had already begun. Previous recover­
ies from recessions after World War II had
been of successively shorter duration, and
there was apprehension that this pattern was
continuing. That did not prove to be the case.
Neither the slowing of activity in 1962 nor
a more significant dip in late 1966 and early
1967 was of sufficient duration or amplitude
to be described as a recession.
Growth in activity continued in 1963 and
1964 aided by expansive monetary and fiscal
policies. Bank credit increased 8 percent an­
nually, government expenditures rose rapidly,
private investment outlays were stimulated
by liberalized depreciation regulations and
the investment tax credit, and a general tax
reduction was enacted in 1964—but there
was disappointment that economic growth
did not proceed at an even faster pace.
While the economy expanded gradually in
the first half of the 1960s, the uptrend in
prices moderated and fears of accelerating
price inflation ebbed. On average, prices rose
very gradually from 1960 through 1964, and
this rise was mainly because of increases for
goods and services with high labor inputs.
Recently, the 1959-64 period has been called
a golden age of price stability, contrasting
favorably with the second half of the decade.
But until 1965, monetary and fiscal policies

Business Conditions, Ja n u a ry 1970

were sharply criticized for failing to provide
stronger stimulus. Criticism focused on un­
employment which declined from the 7 per­
cent level of early 1961 but still averaged
more than 5 percent in 1964.
G ro w th a c c e le ra te s

Along with relatively high rates of unem­
ployment prior to 1965, attention was also
directed to the lagging capital goods sector.
Although expenditures on new plant and
equipment rose from the cyclical low point
in 1961 to a new high the following year,
the proportion of total spending accounted
for by fixed investment remained below the
average of previous years. But this was soon
to change.
Expenditures for new plant and equipment
rose sharply in 1964, almost 15 percent. Even
larger increases occurred in 1965 and in
1966, when business’ fixed investment—pro­
ducer equipment plus nonresidential private
construction—reached a postwar high in re­
lation to the gross national product.
The unprecedented three-year upsurge in

Price increases accounted for
a larger share of spending rise
percent ch an g e *

H

1961

inflation
real gain

1963

1965

‘ Changes in gross national product.




1967

1969

plant and equipment expenditures coincided
with a rapid and substantial increase in de­
fense expenditures associated with the na­
tion’s involvement in the Vietnam conflict.
Nondefense programs of the federal and local
governments also increased during this pe­
riod. Consumers increased their spending
about in line with the large gains in income.
Total demands upon resources clearly be­
came excessive in late 1965 and in 1966, and
except for a brief period in 1967, this situa­
tion continued to the end of the decade.
Prices rose at a faster pace each year after
1962. Unemployment declined to 4 percent
in 1965 and then to less than 3.5 percent of
the labor force. Heavy demands for labor and
rising consumer prices resulted in large in­
creases in worker compensation, despite the
large increases in the labor force.
The failure of the federal government to
raise taxes in the face of rising expenditures
in 1966 and 1967 caused its budget deficit
to soar to $25 billion in fiscal 1968, the
largest deficit since World War II. Tax rates
were not raised until mid-1968, when steps
also were taken to slow the rise in federal
outlays.
As federal deficits increased in the years
1965-68, the burden of inflation control fell
largely on the monetary authorities. Actions
to slow the growth in money and credit in
1966 were widely credited with contributing
to the “mini-recession” of 1966-67. Indus­
trial production declined, the rise in employ­
ment was halted for a few months, and price
inflation moderated. But expansionary pol­
icies contributed to a renewal of the spending
upsurge in 1967 and 1968.
Both monetary and fiscal policies were
directed toward curbing excessive spending
and price inflation during 1969. The peak
rate of increase in spending on goods and
services was reached in the second quarter

3

Federal Reserve Bank of Chicago

of 1968. By the end of 1969, federal spending
was declining. Consumer outlays had leveled
or declined, especially for new and used
homes, automobiles, and other durable goods.
The producer equipment sector retained sub­
stantial momentum, however, and the pace of
inflation had not yet slowed.

Commercial bank loans increased
faster than investments
billion dollars*
+30'

P er cap ita incom e

4

By the late 1960s, the U. S. population
exceeded 200 million. For the decade as a
whole, the rise was about 13 percent, less
than the rise of almost 19 percent in the
1950s. However, the labor force rose by 18
percent in the 1960s, up from an 11 percent
increase in the previous decade. The faster
growth in number of workers, as compared
with population, reflected the lower birth
rates, the larger number of people reaching
working age, and increased participation in
the labor force—mainly because more mar­
ried women took jobs.
Nonfarm wage and salary employment rose
32 percent in the nation in the 1960s. Agri­
cultural employment declined in all states.
Employment increased more in Indiana and
Michigan than in the nation. In Illinois, Iowa,
and Wisconsin, the increase was slightly less.
For both the nation and the Midwest states,
the rise in employment in the second half of
the 1960s was about twice as fast as in the
first half.
The current dollar value of output of goods
and services—the gross national product—
increased more than 90 percent in the 1960s.
Even after adjustment for rising prices, out­
put increased more than 50 percent. During
the first half of the 1960s, the average annual
rate of increase in real output—4.1 percent
—was only slightly greater than in the 1950s,
but this rate accelerated to 4.6 percent in the
years 1965-69.
Personal income—wages and salaries plus




-10 ___________________________________
1961

1963

1965

1967

1969

* A n n u a l net ch an g e .

other current income—rose 95 percent in the
1960s, with a faster pace in the second half
than the first half of the decade. Increases in
total personal income in the Midwest states
approximated the rise for the nation, except
for somewhat smaller increases in Illinois
and Wisconsin. The increase in income per
capita, however, approximated the national
rise of 70 percent in all states.
Average per capita real disposable income
rose 33 percent in the 1960s, half again as
fast as in the 1950s. Despite an abrupt slow­
ing in 1969, the rise averaged 3.4 percent in
the second half of the 1960s; this is the high­
est rate recorded for any five-year period in
the 40-year span covered by available data.
The expansion in spendable income occurred
despite the burden of Vietnam, the space
effort, and other federal, state, and local pro­
grams. The steady and substantial improve­
ment in per capita income in the 1960s, in
part, reflected the slower growth of popula-

Business Conditions, Ja n u a ry 1970

tion and the absence of business rescessions
after the mild 1960-61 letdown.
F a cto ry output rises

Manufacturing activity increased every
year in the decade. A small increase over the
previous year was recorded even in 1961,
despite the mild recession. Substantial yearto-year declines had occurred in each of the
three earlier postwar recessions.
For the entire decade, output of manufac­
tured goods rose 64 percent; this is appre­
ciably more than the rise in output of all
goods and services, and more than the rise of
manufacturing in the 1950s. In the second
half of the 1960s, the average annual increase
in manufacturing was 5.5 percent.
Output of passenger cars reached 9.3 milP ric e s o f c o n s u m e r g o o d s a n d

services rose rapidly after 1964




lion in 1965, a record that still stands. This
was the first year in which production ex­
ceeded the 8 million produced in 1955.
Dealer deliveries of new cars reached a new
high in 1968. More than 10 percent of de­
liveries, however, came from abroad. Output
and sales of trucks and trailers were at record
highs in 1968 and 1969, similar to other
business equipment industries.
Steel output rose to a peak in 1966, exceed­
ing for the first time the record set in 1955.
After declining in 1967, production rose in
the last two years of the decade, and a new
record of almost 140 million tons was set in
1969. Domestic requirements rose and the
deteriorating trade balances in steel im­
proved. As in the case of autos, imports be­
came a strong factor in the steel market in
the late 1950s, and the foothold was enlarged
in the 1960s.
C onstruction an d cre d it

Spending on construction reached almost
$92 billion in 1969, up 7 percent from 1968
and the ninth consecutive annual increase.
These outlays rose at an accelerating pace
near the end of the decade, but with a larger
share of the rise representing higher costs.
Growth in most sectors of the economy
was limited by shortages of skilled workers
in the final half of the 1960s, but the problem
was particularly severe in construction. Build­
ing trades workers were able to negotiate
wage increases nearly double those received
by workers in other industries.
The federal government slowed, or halted,
many construction projects in 1968 and 1969
to ease the pressures on labor and materials.
Some state and local projects were postponed
because of financing problems. Commercial
and industrial construction, especially the
former, continued a strong rise in the final
years of the decade, as business firms were

5

Federal Reserve Bank of Chicago

better able to obtain financing than other
borrowers.
Throughout the postwar period, residential
construction has been the most volatile major
component of construction. Fluctuations have
occurred partly because of changes in de­
mand but, more importantly, because of var­
iations in the availability of funds.
During periods of tight credit, such as
1966 and 1969, the supply of funds for resi­
dential construction, especially single-family
homes, has declined. Usury ceilings, slower
inflows of savings to institutions that invest
primarily in mortgages, and retrenchment of
commercial banks and life insurance com­
panies in favor of alternative investments, all
played a part.
At the beginning of the 1960s, home build­
ing was well below the peak rates of the
1950s. This reflected both the increased sup­
ply of housing and the reduced rate of family
formations. At the end of the decade, vacancy
rates were very low, family formations were
increasing as more and more young people
matured and married. Yet, housing starts were
slightly below the 1968 total of just over 1.5
million. The situation appeared more favor­
able if the sharp increase in production of
mobile homes was taken into account, but
there was a growing shortage of housing.
P lan t an d equip m ent

6

Businesses invested $99 billion in new pro­
ducer equipment and nonresidential construc­
tion in 1969, double the amount of 10 years
earlier. Even after adjustment for price
changes (a particularly difficult undertaking
for both equipment and construction), the
rise in the decade exceeded 80 percent—much
more than the increase in total spending. The
expansion in fixed investment was the major
reason business corporations sought a growing volume of funds in the money and capital




Business equipment output
led production upsurge
percent, 1957-59= 100

markets in the late 1960s.
All major industry groups participated in
the surge in fixed investment. Expenditures
by electric, gas, and telephone utilities showed
the most persistent gains as these companies
tried to keep abreast of rapidly rising demand
for their services. In the transportation sec­
tor, the airlines pushed programs to complete
their transition to advanced types of jet air­
craft. Trucking companies increased outlays
as they strove to win traffic from railroads
and other carriers. Expenditures in manufac­
turing were led by producers of machinery
and equipment, among the durable goods in­
dustries, and by chemicals and paper in the
nondurables sector.
Various studies showed gradual declines in
operating rates in manufacturing in the late
1960s. Yet, most industries pressed ahead
with long-range investments to provide facili­
ties for new products, improve quality, and
reduce labor requirements.
The output per hour for U. S. workers was

Business Conditions, Ja n u a ry 1970

about 35 percent higher in 1969 than 10
years earlier. A similar increase had occurred
in the previous decade.
Productivity depends upon a variety of
factors, including the skills and energy of
management and workers, and the rate of
operations relative to optimum capacity, but
most important is the amount and quality
of capital equipment. Business recessions,
strikes, high labor turnover and absenteeism,
and other interruptions of the smooth flow
of production and distribution can slow, or
reverse temporarily, the rise in output per
man-hour.
The postwar average annual gain in pro­
ductivity has been just over 3 percent. In­
creases in worker compensation of this mag­
nitude are usually deemed compatible with
general price stability. This was reflected in
the “wage-price guideposts” formulated in
1962 that suggested annual increases of 3.2
percent in worker compensation.
In the first half of the 1960s, annual in-

Federal budget surplus w as
achieved at the end of the decade

fisca l years




creases in output per man-hour were esti­
mated to average 3.4 percent for the private
economy and increases in compensation
averaged about 4 percent. Consequently, unit
labor cost increases were small. Prices rose
about 1 percent per year.
Productivity rose only about 2.5 percent
annually in the second half of the 1960s. The
1967 mini-recession, periodic strikes, and
heavy demand for workers throughout most
of the period all contributed to the slower rise.
In 1969, a year of general prosperity despite
slower real growth, output per worker ap­
parently increased only about 1 percent. The
small gain was attributed by many employers
to an inadequate supply of readily trainable
job applicants.
While productivity increased slowly in the
late 1960s, worker compensation increased
rapidly—averaging 7 percent annually. These
trends were associated with a sharp rise in
prices—almost 5 percent in 1969. The rapid
rise in labor costs was a major factor in the
continued strong demand for new equipment.
D e fe n se an d V ie tn a m

For almost 30 years the requirements of
the armed forces for men, supplies, and
equipment have been an important factor in
the economy. World War II was not followed
by a cutback virtually to prewar levels, as
was the case after previous wars. The need to
maintain adequate preparedness in the Cold
War, rapid technological change, the desire
to aid allied powers, and the hostilities in
Korea and Vietnam have required continued
large defense outlays. Furthermore, outlays
have fluctuated as conditions and policies
changed and the fluctuations have been a
major source of the instability in general
business activity.
About $45 billion was spent on defense in
1960, a sum that had not changed appreci-

Federal Reserve Bank of Chicago

ably since 1957. As the economy continued
to grow, the proportion of the gross national
product used in defense declined from more
than 10 percent to less than 9 percent. (The
peak proportion during World War II had
been 42 percent; during the Korean conflict,
13 percent.)
New programs initiated in the early 1960s
boosted defense outlays to just over $50 bil­
lion—a level maintained until 1965. As in
the late 1950s, the proportion of the gross
national product used in defense declined
gradually. By 1965, the ratio had declined to
7.3 percent.
Programs required by the Vietnam conflict,
together with rising prices, boosted defense
outlays after 1965, even though some other
programs not directly related to Vietnam
were curtailed. In 1969, defense expenditures
were almost $80 billion, or 8.5 percent of
gross national product, down from the 9.1
percent peak in 1967.
Defense has also claimed the services of a
substantial portion of the workforce. From
2.5 million in 1960, the armed forces rose to
2.7 million in 1965 and, with the Vietnam
effort, to 3.5 million in 1969. This has been
a significant factor in the labor shortages of
the late 1960s. The prospect for the near
future is for some easing of the military re­
quirements for manpower, materials, and
manufacturing capacity.
Defense expenditures are expected to de­
cline in 1970, and to account for less than 8
percent of total output. These estimates as­
sume achievement of the planned gradual
withdrawal from Vietnam.
Price in flation

It is an elementary principle of economics
that rising prices reflect a rise in effective
demand relative to supply. This condition has
prevailed in the nation for more than a quarter



of a century. Since World War II, the price
level has increased every year except 1949,
the year of the first postwar recession.
In the 1960s, prices rose 26 percent, only
slightly less than in the previous decade,
which started from a relatively depressed
base. Moreover, the rate of price increase
accelerated in every year from 1962 through
1969. Previously in the postwar years, the
rate of price increase had never accelerated
in more than two consecutive years. Prices
rose for virtually all major classes of goods
and services in the final years of the 1960s.
Services rose most rapidly, but nondurable
goods prices also increased substantially.
The duration, magnitude, and pervasive­
ness of the price hikes of recent years have im­
parted a powerful momentum to the inflation
process. Expecting that rapid price increases
will continue, many individuals and busi­
nesses tend to make certain purchases sooner
rather than later and to use credit or accumu­
lated savings, if available.
Buying power is increasingly in the hands
of people who have never known either a
serious recession or a period of declining
prices and, therefore, discount the possibility
that they ever will experience such events.
The development of an inflation psychology
not only has made the task of slowing price
increases more difficult, but it also creates
the danger of a disruptive shock reaction
when the capability of the forces of restraint
are clearly demonstrated.
Problem s of th e n e w d e ca d e

As the 1960s came to a close, the uptrend
in total spending was slowing. Government
spending was coming under restraint. Growth
in production and employment had leveled
off. Interest rates were at record high levels.
Homebuilding was in a slump. Surveys found
consumers in a pessimistic mood with cau-

Business Conditions, Ja n u a ry 1970

tious spending plans. Among the major sec­
tors, only plant and equipment expenditures
showed strength, and some analysts believed
these programs would be scaled down.
A general view in early 1970 is that the
slowdown in spending will continue well into
the year. Some foresee a recession, perhaps a
severe one, with a sharp rise in unemploy­
ment. A more common expectation is that
economic growth will be strongly reasserted
in the second half of 1970. The more bullish
forecasts place the annual rate of total spend­
ing above a trillion dollars by year-end.
Whatever the differences of opinion as to
the outlook for the year, there is almost
universal agreement that the decade of the
1970s will bring economic expansion of a
magnitude similar to that in the 1960s. If
so, total spending would rise to more than
$1,400 billion in the prices of 1969. If price
inflation continues at the postwar average
rate of more than 2 percent per year total
spending would approach $1,800 billion in
1979; under the same assumption, annual
income per capita would rise from $3,100
per year in 1969 to over $5,000 in 1979.
As the 1970s begin there are few doubts
that expansive economic policies can in­
fluence economic growth and utilization of
resources, as was the case 10 years earlier.
Skepticism is focused, rather, on the ability
and determination to restrain price inflation.
Few are prepared to revive the argument
that stagnation may lie ahead because of a
lack of demand. Important government
spending programs are currently held in
abeyance. The interstate highway system is
far from complete. Rising air traffic has
created an urgent need for new and larger
airports. Vast sums are slated for renovation
of cities. Business firms see large needs for
new plant and equipment. Residential con­
struction must rise sharply, perhaps double



Unemployment declined to
low level in the 1960s
percent o f labor force

in the 1970s, if new families are to be housed
and housing of existing families is to be im­
proved. Expenditures of government and
business to reduce air and water pollution
appear certain to rise rapidly.
Some of the major problems of the 1970s
have arisen because of the successes of pre­
ceding decades. Economic growth and ex­
panded welfare programs have reduced in­
security, but they also have encouraged labor
turnover and social unrest. Similarly, inflation
psychology is caused, in part, by confidence
in continued prosperity. The lengthened
period of schooling, a hallmark of economic
progress, has reduced the proportion of
young people available to fill job vacancies.
Introduction of machinery that eliminates
dirty, dangerous, and monotonous jobs and
increases productivity has also increased the
number of workers that must adjust to new
environments. Even problems of pollution
and conservation are related to the rapid

Federal Reserve Bank of Chicago

growth of output of factories, mines, and
utilities and the wider use of passenger cars
and other consumer goods and services.
Because so much has been achieved, many
people have become impatient with existing
efforts to ameliorate the nation’s problems.
The seemingly unlimited promise of science
and technology is epitomized in the often re­
peated query, “we can go to the moon, but
we can’t . . . . ”
One commonly held, but overly sanguine,
view in the early 1960s was that full employ­

ment, achieved and maintained, would ra­
pidly eliminate social ills. The fallacy of this
viewpoint has been demonstrated. Current
suggestions that solutions for social problems
merely await the appropriation of enough
billions of dollars may also be an illusion. One
of the lessons of the 1960s is that the econ­
omy is more complicated and harder to guide
or direct than had been thought. Another is
that domestic problems are not purely eco­
nomic phenomena. It is unlikely that these
judgments will be altered in the 1970s.

Agriculture—
Strong in 1969, excess capacity continued

10

T L agricultural sector posted one of its
best years in 1969. Supplies of many impor­
tant agricultural commodities were somewhat
larger and exports were noticeably weaker—
the latter caused in part by the strikes of dock
workers and cutbacks in government financed
shipments abroad. Domestic demand in­
creased further as consumer after-tax income
and population continued to rise, their joint
effects more than offsetting the effects of the
larger supplies and reduced foreign ship­
ments of agricultural commodities.
Prices received by farmers averaged
around 6 percent higher than in 1968 and
were the highest since 1952. Among the
major commodities produced in the Midwest,
meat animal and dairy product prices were
outstanding gainers, although prices of feed
grains (principally corn) were also well




above the 1968 levels during most of the year.
Farmers’ cash receipts in 1969 ran well
ahead of the 1968 level, primarily because of
higher livestock prices and larger grain mar­
ketings. Receipts were estimated at $47.5
billion—up nearly $3 billion from the preceeding year. Most of the gain was from live­
stock; crop sales held close to the 1968 level.
However, government payments to crop
farmers increased about $200 million, to
about $3.7 billion, as farmers idled more
cropland or diverted it to relatively unpro­
ductive uses in order to curtail production.
Rising costs cut into farmers’ larger gross
income. Prices paid by farmers rose to a
record high and averaged about 5 percent
more than in 1968. Virtually all items pur­
chased by farmers bore higher prices and
their purchases of some items increased,

Business Conditions, Ja n u a ry 1970

boosting farm production outlays to a record
$38.5 billion—up more than $2.5 billion.
Net farm income in 1969, nevertheless,
substantially exceeded the 1968 total and,
except for 1966, was the highest since the
late 1940s. Income per farm rose to a record
$5,500, partly reflecting the continued de­
cline in number of farms, and at that level,
was nearly $700 more than in 1968 and
$500 above the previous record in 1966.
In addition, larger incomes from off-farm
sources—which in 1969 rose to new highs—
boosted the total earnings of the nation’s
farmers to record levels. Thus, 1969 closed
the decade of the Sixties on a high note.
A d e c a d e of rap id ch an g e

At the beginning of the 1970s agriculture
was still grappling with problems it had at

Income from off-farm sources
shows m arked increases
thousand dollars
28

-----------------------------------------------------

under
5p 0 0

500010,000

10,000- 20,000- 4Q 00020,000 40,000 and over

(farm size by sales class, dollars)




W

the beginning of the 1960s. Farmers still have
the capacity to produce substantially more
than can be absorbed in domestic and world
markets at “acceptable” price levels. The
margin of excess capacity probably has in­
creased instead of diminished. Agriculture
still relies heavily on government subsidies to
maintain income at an acceptable level, and
the farm labor force is still substantially
larger than required to supply the nation’s
needs for agricultural commodities.
Both domestic and foreign demand for
agricultural products increased during the
1960s. Agricultural exports rose markedly,
but most of the gain was between 1960 and
1964. Indeed, as the decade closed, agri­
cultural exports were $5.7 billion—about a
$ 1 billion below the 1967 peak. This decline
partly reflected more restrictive trade policies
by many countries aimed at achieving selfsufficiency and maintaining the incomes of
their farm population. Reflecting those pol­
icies and improved agricultural technology,
world food supplies have expanded sharply.
Domestic demand for farm products also
increased during the 1960s. Population gains
plus increased consumption per person
caused total food consumption to rise about
18 percent over 1960. Per capita consump­
tion rose 5 percent. But even with the in­
creased domestic and foreign demand, Amer­
ican agriculture still has excess capacity.
Government stocks of surplus commodities
declined substantially during the 1960s—
achieved largely through government pro­
grams that increased payments to farmers to
reduce cultivated acreage.
This approach merely shifted the focus
from unused products to unused resources.
Acreage diverted from cultivation under the
various government programs rose from
under 30 million acres in 1960 to around 60
million in 1969. Although total government

11

Federal Reserve Bank of Chicago

outlays for agriculture (including
all items charged to agriculture
though not necessarily directly
benefiting farmers) rose about $1
billion during the 1960s, direct
payments to farmers increased
more than fivefold—from around
$700 million in 1960 to about
$3.7 billion lastyear. Before 1960,
farmers’ incomes were bolstered
indirectly through relatively high
price support loans (the prices at
which farmers could obtain non­
recourse government loans.)

Sharply higher farm prices . . .
percent, 1957-59=100

Fa rm ers b e tte r off

12

Most farmers were better off in
1969 than in 1960, although there were fewer
farmers. The number of farms in the United
States dropped from nearly 4 million in 1960
to under 3 million in 1969; the number of
people living on farms fell from 15.2 million
to 10.5 million. Total farm income trended
upward during the decade, rising from under
$12 billion in 1960 to $16 billion. Income
per farm rose by around three-fifths—reflect­
ing the smaller number of farms. Booming
nonfarm activity enhanced off-farm employ­
ment opportunities during the 1960s, causing
many farmers to leave farming and others to
supplement their farm income through parttime off-farm employment. Farmers’ non­
farm income rose nearly two-thirds, boosting
the total per capita income of the farm popu­
lation to around $2,400—more than double
the 1960 level. Per capita income of people
living on farms in 1969 was about threequarters that of the nonfarm population—up
from around a half in 1960.
Farmers greatly improved their financial
position during the 1960s, increasing their
financial assets (mainly bank deposits and
investments in cooperatives), their stocks of




machinery and motor vehicles, and their in­
ventories of agricultural products. The steep
rise in real estate prices during the 1960s—
up over 50 percent between 1960 and 1969
—accounted for three-fourths of the gain in
total assets.
Debt g ro w s

Not all of the rise in the value of farm
assets, however, represented an increase in
net worth. Farm debts also rose. At the end
of 1969, farm debt was nearly $60 billion—
up from $25 billion in 1960. The most rapid
expansion in farm borrowing occurred during
the mid-1960s when farmers accelerated
their use of credit to purchase farmland and
machinery, and to finance operating ex­
penses. Loan funds were readily available and
farmers had a good repayment record, there­
fore, lenders actively sought farm loans.
However, the pace of farm borrowing slowed
markedly in the past few years as credit
availability declined and interest rates on
farm loans rose sharply.
The change in financial position of the aver­
age farm is even more striking because of the

Business Conditions, Ja n u a ry 1970

extensive consolidation of farming opera­
tions. Assets per farm rose from $50,000 in
1960 to over $100,000 in 1969. Although
debt per farm rose from just over $6,000 to
around $17,000 during the decade, the aver­
age increase in net worth was nearly $40,000.
M ore la r g e r , fe w e r sm all farm s

There are diverging trends in agriculture.
Although there are fewer farms, there are
many more large farms. For example, between
1960 and 1968, the number of farms with an­
nual sales exceeding $20,000 increased 55
percent, while the number with smaller sales
declined 30 percent. This trend was even
more pronounced in a comparison of larger
and smaller units. Farms with sales of over
$40,000 increased 72 percent while those
with sales below $5,000 dropped 35 percent.
In 1968, farms with over $20,000 in gross
sales were less than a fifth of all farms but
accounted for four-fifths of all cash receipts.
This group comprised about 10 percent of
the farms and half the cash receipts in 1960.
The rapid expansion in farm size in the
Sixties highlights the continued evolution of

. . . boost farm income
to near record level
billion dollars




agriculture from fairly independent, selfcontained enterprises to larger commercial
businesses. Today’s farmer operates on a
low-margin high-volume basis and relies
heavily on outside sources for supplies, labor,
and credit.
Pro d u ctivity in c re a s e s

In the 1960s, the amount of resources used
in agriculture increased, even though there
was substantial excess capacity throughout
the decade. An index of resources used in
production (including such items as labor,
land, machinery, and fertilizers) rose 5 per­
cent. Most of the gain was between 1965
and 1969; after relatively little change from
1960 to 1964 and declines throughout most
of the 1950s. This, no doubt, reflected the
general uptrend in farm income during much
of the 1960s. And the false optimism created
by ideas that the United States must under­
take to “feed the world”—popular in the mid1960s—encouraged farmers to make addi­
tional investments in agricultural inputs.
Equally significant were the substantial
shifts in the types of resources used. Rising
wage rates for hired workers, plus the greater
ease of managing mechanical equipment,
spurred the increasing mechanization of oper­
ations. Agricultural manpower decreased
more than a third, while the amount of tractor
horsepower climbed by two-fifths. Although
acreage diversion programs reduced the
amount of land under cultivation, the greater
use of fertilizers, pesticides, herbicides, im­
proved seeds, and other developments greatly
increased production per acre—more than
offsetting the acreage limitations. The result,
overall, was a sizable gain in farm production
relative to the quantity of resources used.
Crop production per acre, for example,
rose 17 percent from 1960 to 1969. Increases
in yields were even greater for some crops.

13

Federal Reserve Bank of Chicago

Corn yields advanced from under 55 to 81
bushels per acre and oats increased from 43
to 50 bushels per acre. Wheat yields increased
from 26 bushels per acre to over 30 bushels,
and soybeans rose from 23 to 27 bushels per
acre.
Livestock also made impressive gains.
Production of livestock and livestock pro­
ducts per unit of breeding stock increased 15
percent between 1960 and 1969. Milk pro­
duction per cow increased 30 percent, and
eggs laid per hen rose about 5 percent. Pro­
ducers of broiler chickens greatly increased
the efficiency with which feed is converted
into chicken meat; and cattlemen sharply
boosted the liveweight production of cattle
and calves—up a third—with only a 12 per­
cent increase in the number of animals.
The y e a r a h e a d

14

Near term prospects for agriculture appear
less favorable than during the year just ended.
Demand for agricultural products is likely
to remain strong during 1970, but increases
are apt to be smaller than those of 1969.
Foreign markets may absorb more U. S.
farm products, but moderating economic
activity is expected to result in a smaller ri?e
in food purchases by American consumers.
Supplies of agricultural products probably
will increase slightly in 1970, with most of the
gain in the second half of the year.
Livestock producers are likely to bear the
brunt of any moderation in farm income.
Meat supplies in the first half are expected
to approximate those of a year earlier. Sup­
plies of pork and lamb will be less, but con­
tinued increases in the number of cattle
placed on feed in the latter part of 1969 indi­
cate that beef supplies will be slightly larger.
Livestock prices are expected to remain
favorable (hog prices should average about
the same); however, costs will reflect higher




Farmers' financial position
improved
billion dollars
assets

I9 6 0

1 969

prices for feed and replacement animals.
Poultry and egg production is expected to
increase further in response to the favorable
poultry feed-price ratios. The expected ex­
pansion in broilers may push prices below
1969 levels. Although some expansion in egg
production is anticipated, prices are expected
to hold close to the 1969 average because of
continued strong demand.
During the final months of 1969, milk pro­
duction edged ahead of a year earlier as in­
creases in output per cow offset declines in
milk cows. Any developments reducing avail­
ability of off-farm jobs or making dairying
profits more competitive with other farm en­
terprises could slow the decline in dairy herds
—possibly enough for a sharp rise in milk
output in 1970. In that case, milk prices
could average lower than in 1969, assuming
support prices do not change.
Crop producers should benefit from larger
needs for livestock feeding and slightly more
favorable export prospects. Even though
supplies of crops are generally greater than a

Business Conditions, Ja n u a ry 1970

year earlier, prices will probably average
above last year’s level. Prices later in the year,
of course, will depend primarily on the size of
the 1970 crop, with weather and the extent of
participation in the government’s feed-grain
and wheat programs as major influences.

Farm debt growth slows
billion dollars, change from previous year

A fte r 1 9 7 0

The long term outlook for agriculture will
reflect many of the influences that affected it
during the Sixties. Though the magnitude of
future developments is uncertain, there is
clear agreement that recent trends have not
run their course. Various estimates have been
made of the probable number of farms at the
end of the Seventies. Most suggest about 1.5
million, although some estimates project
slightly more than 2 million. A straightline
extension of the trend for the past five years
indicates 2.1 million. Some economists esti­
mate that only 800,000 farms will be re­
quired to produce the farm products needed
in 1980. That forecast is less striking than it
first appears since approximately 500,000
farms currently account for about 80 percent
of total farm production.
Many farms are still too small to use either
machinery or labor efficiently, or to provide
operators with satisfactory incomes. As tech­
nology and managerial techniques advance
further, the economic pressures on these
farms will become even stronger. To use his
labor effectively, a small farmer will need
either to expand his farming operation or to
obtain some off-farm employment.
Many farmers can reduce their unit costs
by enlarging their operations and utilizing of
the latest technology. But in some areas,
such as the Corn Belt, economies of scale
may be less important than the operator’s
need to increase his volume of sales in order
to maintain or boost his total income. In a few
years, the average farm may have to gross



more than $40,000 to provide an operator
an “acceptable” income. Expenses currently
take 75 to 80 percent of gross incomes in the
$40,000 size range.
The pace of technological development
will probably accelerate in the years ahead.
Competition among agriculture’s supporting
industries will ensure continued pressure for
further technological improvements, and
competition among farmers will ensure the
adoption and use of improved farm produc­
tion techniques. Most cost reducing technol­
ogy also increases output. With slow growth
in demand for farm products, an increase in
output will probably reduce farm prices and
hike the pressure on farm profit margins.
Government policies will continue their
substantial influence on farming. Programs
that supplement food budgets of low income
families or provide minimum income levels
will, no doubt, increase the welfare of many
families, but the impact on the demand for
agricultural products likely will be small.
More relevant are current discussions which
separate the problem of rural poverty from

15

Federal Reserve Bank of Chicago

the problems of regulating farm production
and prices. Though few, if any, substantial
changes in agricultural policy are anticipated
during the next few years, any moves toward
providing new work opportunities for rural
people or a freer market for commercial
farming would intensify the pressures for
fewer and larger farms.
These expected developments have im­
portant implications for bankers and other
lenders. Large farmers tend to be large bor­
rowers, partly because of their farm size and

partly because of their larger cash outlays
relative to sales. For example, in 1966 farmers
with farm products sales exceeding $20,000
accounted for almost half the total operator
debt outstanding. Projections of future levels
of farm debt vary, of course, but a doubling
of the total debt outstanding and a tripling of
average debt per farm by the end of the
decade appear reasonable. Indeed, these pro­
jections may be conservative since they imply
an annual average rate of increase slightly
smaller than during the 1960s.

Note
The article "C h an g in g Styles in Business Finance" in the Novem ber 1969 issue of
Business Conditions contains a m isleading com parison (p. 7) of the 6 percent per annum
penalty rate on underpaym ents of fed eral taxes w ith m arket interest rates. Unlike
business interest costs on most borrow ings, the ta x penalty is not ta x deductible.

BU SIN ESS

C O N D IT IO N S

is p u b lish ed

m o n th ly by the F e d e ra l R ese rve B a n k of C h ic a g o .

G e o rg e W . C loos w a s p r im a rily resp o n sib le fo r the a rtic le "T h e 1 9 6 0 s—lessons fo r the 19 7 0 s "
a n d Roby L. S lo a n fo r " A g ric u ltu re —Strong in 19 69, excess c a p a c ity c o n tin u e d ."
Su b scrip tio n s to Business Conditions a re a v a ila b le to the p u b lic w ith o u t c h a rg e . For in fo rm a ­
tion concern ing b u lk m a ilin g s , a d d re s s in q u irie s to the F e d e ra l R ese rve B a n k o f C h ic a g o ,
B ox 8 3 4 , C h ic a g o , Illin o is 6 0 6 9 0 .
16

A rtic le s m a y be re p rin te d p ro v id e d source is cred ite d .