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A review by the Federal Reserve Bank of Chicago

Business
Conditions
Janu ary 1969

Contents
The trend of business
Farm outlook

2
11

Federal Reserve Bank of Chicago

THE
T h e new year begins with growing expecta­
tions that the patterns of 1968 will be re­
peated. The outlook is for rising income,
higher output, continued pressures on labor
resources, and further price inflation. Such
prospects may be modified by policy actions,
but the momentum generated recently will
probably not be dissipated quickly.
Partly because of confidence that fiscal
restraints enacted in mid-1968 would even­
tually take hold and partly because of leveling
in some measures of activity, it was widely
believed midway in the fourth quarter that
the rate of increase in spending was slowing.
A marked weakness in business activity,
moreover, was indicated by some widely
publicized forecasts for the first half of 1969.
A revival was projected for the second half,
provided fiscal policy was shifted from re­
straint to stimulus. But in the last weeks of
1968, a wide variety of key business indi­
cators showed renewed strength in spending.
In December, substantial increases in em­
ployment, output, construction, income, and
prices were reported for October and Novem­
ber. Demands for credit, orders for manu­
factured durable goods, construction con­
tracts, and investment plans of consumers,
businesses, and state and local governments
all suggested a continued strong demand for
goods and services in early 1969.
S p e n d in g a n d in fla tio n

2

Gross national product—total spending on
goods and services—apparently exceeded




OF

BUSINESS

$860 billion last year—9 percent more than
in 1967. Higher physical output accounted
for about 5 percent of the increase. The other
4 percent could be traced to higher prices.
Output increased about as much as the
limits of labor resources would allow. The in­
crease in prices was a disappointment, espe­
cially in view of the hope at the start of the
year that the inflation spiral would be mod­
erated. The price advance accelerated for the
sixth year in a row. The major categories of
expenditures—consumer outlays, business
investment, and government expenditures—
grew about as fast as the total. Purchases of
durable goods by consumers rose 14 percent,
largely reflecting the surge in auto sales.
On the basis of annual rates, total spending

Rise in total spending
in recent years partly
reflects higher prices

Business Conditions, Ja n u a ry 1969

increased about $20 billion in the first quarter
of 1968 and somewhat faster in the second
quarter. In view of the need to dampen in­
flationary pressures, such a rapid rise—an
annual rate of about 10 percent—was clearly
excessive. The fiscal package enacted in June,
increasing federal taxes and slowing the rise
in federal expenditures, was also expected to
slow the rise in nonfederal spending.
There was a further expectation that the
dampening influence of restrictive fiscal meas­
ures would be strongly reinforced after the
deadline for a steel strike August 1. Output
of steel was certain to decline as inventories
of steel were reduced. Many feared the com­
bination of these forces would cause a level­
ing, or even a decline, in total activity and a
sharp rise in unemployment— a possibility
characterized as “overkill.”
Total spending did slow in the third and
fourth quarters, but only slightly, and the
rate of gain remained in excess of 8 percent.
Moreover, the only spending sector that
showed a marked reduction in the rate of rise
was the federal government, which curtailed
military and other spending programs in ac­
cordance with a congressional directive. Non­
federal spending increased even faster in the
second half of the year than in the first.
C o n s u m e r b u y in g t h e fo c a l p o in t

Far from being deterred by the 10-percent
surcharge, consumers stepped up their pur­
chases in the third quarter. As a proportion
of after-tax personal income, savings had
averaged above 7 percent in 1967 and the
first half of 1968. This rate apparently de­
clined 1 percent in the second half, which
was enough to offset the impact of the tax
increase on consumer outlays. In part, the
reduction in saving reflected a faster rise in
nonmortgage debt.
All major types of retailers shared in the




Price inflation
continued rapid
pace in 1968
percent, I957-59-IOO

1964

1965

1966

1967

1968

rise in consumer buying. Substantial boosts
were reported for sales of apparel, general
merchandise, television sets, household appli­
ances, and furniture. The increase in auto
sales was especially noteworthy. From July
through December, year-to-year increases in
retail sales were more than gains in after-tax
income—a rare development in the 1960s.
Consumer purchases, together with the
business investments in inventory and plant
directly related to consumer purchases, ac­
count for about 70 percent of all spending on
goods and services. Even slight changes in
spending relative to income, therefore, have
an important impact on the total economy.
A number of times in recent years, retail sales
have leveled or even declined for two or three
months only to ratchet up again. Some an­
alysts emphasized the small September and
October declines in retail sales from the ex­
tremely high August level as a bearish factor.
But November saw another jump to a new
record. Preliminary indications showed sales
fairly strong in December, with many con-

3

Federal Reserve Bank of Chicago

sumers “trading up” to higher priced mer­
chandise.
In v e n t o r y in v e s tm e n t

One of the principal destabilizing influ­
ences in postwar business cycles has been the
change in the rate of business inventory in­
vestment. Sharp changes have usually re­
flected changes in the trend of consumer
purchases, although to a magnified extent.
Such a development came in the fourth
quarter of 1966, when the failure of retail
sales to match expectations was a major cause
of the spurt in business inventory investment
to the extremely high annual rate of $20
billion. A similar development in the opposite
direction came in the first quarter of 1968,
when sales rose more than expected and in­
ventory investment declined to the very low
rate of less than $2 billion.
Business inventories now have a book
value of more than $ 150 billion, which means
that keeping inventories abreast of sales at
recent rates of increase requires a rise in
investment at an annual rate of about $12

billion. Actual rates of inventory gain were
only about half that much in 1967 and 1968,
with the result that the ratio of inventories to
sales has tended to decline. In recent months,
the ratio for retailers has been near the postWorld War II low.
The rate of inventory investment was at
$10 billion in the second quarter of last year,
which in view of the buildup in holdings of
steel, was not especially fast. Some expected
the decline in steel inventories, coupled with
other contractionary developments, to reduce
total inventory investment to very low rates
in the third and especially the fourth quarters.
But the rate of business inventory investment
dropped only to $7 billion in the third quarter
and was apparently at least as great in the
fourth quarter.
Reports of increased inventory investment
in late 1968 indicated voluntary attempts to
increase stocks in line with prospective sales.
This was quite unlike the situation two years
before, when accumulations were involun­
tary. Moreover, by historical standards, ratios
of stocks to sales remain low.
P la n t a n d e q u ip m e n t

Rise in federal expenditures
slowed in the third quarter

4




Where consumer purchases held the spot­
light in the third quarter, attention in the
fourth shifted to business investment in plant
and equipment. Such outlays are of special
interest in the five states of the Seventh Dis­
trict, which together produce a third of the
nation’s machinery and equipment.
Expenditures for plant and equipment led
the upswing in the private economy in 196466, rising twice as fast as total expenditures.
But from late 1966 until recent months, busi­
ness fixed investment had been sluggish, ris­
ing only about half as much as total spending.
These outlays declined in the second
quarter of last year partly because of strikes
in the construction industry. The third quar-

Business Conditions, Ja n u a ry 1969

Investment expenditures
in uptrend since mid-1967

ter saw the beginning of a recovery that
accelerated sharply in the fourth quarter.
Private surveys taken in the summer and
early fall indicated a 6-to-8 percent rise in
outlays for plant and equipment in 1969.
Results of a later, more comprehensive gov­
ernment survey released in mid-December
indicated that outlays in the first half of 1969
would be 10 percent higher than in the first
half of 1968. The increase could be even
larger for the year as a whole. Such surveys
have tended to underestimate final results in
periods of rapid expansion.
Public utilities and the airlines increased
their spending for plant and equipment sub­
stantially last year. Other major industries,
including the various manufacturing indus­
tries, did not increase their outlays. With the
increases in equipment prices and construc­
tion costs, there was an actual decline in
physical volume.
The increase in plant and equipment ex­
penditures in late 1968 and the increase pro­
jected for early 1969 are not only large but
also broadly spread through industry groups.
Even the railroads, which curtailed their in­



vestments in 1967 and 1968, are participat­
ing in the upturn.
Some have cited estimates of unused man­
ufacturing capacity as evidence that the re­
newed strength in plant and equipment
indicated by surveys will not be realized. But
companies know that many of their existing
facilities fall short of current standards of
quality and efficiency. Rapid increases in
production costs (especially labor costs),
shortages of labor, expectations of further
price increases on plant and equipment, and
the need to offer competitive delivery times
and quality make many new investments es­
sential. Better-than-expected profits are also
helping boost plans for new expenditures.
C o n stru c tio n v ig o r o u s

Construction activity was hampered last
year by strikes in the building trades. After
settlements of these disputes, outlays on new
work rose to an annual rate of more than
$88 billion in the fourth quarter—up about
10 percent from a year earlier. But perhaps
6 percent of the rise represented higher costs.
Both residential and nonresidential con­
struction increased last year, the strongest
rises coming in apartment buildings and com­
mercial structures. Many federal projects
were postponed— some of them partially
completed— and some nonfederal jobs were
held back by rising costs.
There was concern early in the year that
a shortage of credit would limit construction,
but labor was actually the bottleneck. Car­
penters, electricians, iron workers, brick­
layers, plumbers, and welders were all re­
ported in short supply. New construction
techniques helped maintain activity early in
the winter, and contractors’ problems keep­
ing adequate crews became even more diffi­
cult late in the year.
Shortages of workers were especially severe

5

Federal Reserve Bank of Chicago

6

in the large metropolitan areas of the Mid­
west, East, and South. Among these centers
were Chicago, Indianapolis, and Detroit. The
situation was aggravated in Michigan by a
long work stoppage in the spring and early
summer. Heavy demands for labor were re­
flected in increases in worker compensation.
Under settlements reached last year, increases
for the building trades averaged about 8 per­
cent, and most of these contracts were made
for three years.
Demand for residential construction was
boosted by low vacancies, an increase in mar­
riages, and rising incomes. The Midwest, and
particularly the Chicago area, had especially
strong housing markets, with sharp increases
in prices of existing homes.
Increases in usury ceilings in some states,
a growing acceptance of higher mortgage
rates by borrowers, and widespread expecta­
tions of further increases in building costs
helped maintain the flow of funds to single­
family home construction. The proportion of
new dwelling units represented by apartments
widened, however, partly because of funds
supplied by life-insurance companies and
other institutional lenders that no longer
make a large volume of mortgage loans on
single-family homes.
Housing starts exceeded 1.5 million, com­
pared with 1.3 million in 1967 and 1.2 mil­
lion in 1966, when credit stringencies limited
new work. Housing starts jumped to a rate
of almost 1.7 million in November.
Construction contracts reported by F. W.
Dodge were very large last year. Nationally,
for the first 11 months, contracts were 13
percent above the 1967 high. In the Midwest,
where the higher rate of performance began
earlier, contracts in the first 11 months were
7 percent higher than in 1966. Contracts for
apartments and commercial buildings lead
the boom.




Because of the expected continued rise in
marriages, demolitions, and upgrading of
requirements, need for new housing remains
substantial. Many public construction pro­
jects, including the interstate highway pro­
gram, have been delayed, despite urgent
needs. Plans for new factories and other in­
dustrial buildings appear to be increasing.
Office space is tight. And vast new urban
rehabilitation programs are in various stages
of planning or implementation. Barring a
significant tightening in the availability of
mortgage funds, construction resources will
probably continue to be fully used in 1969.
In d u s tria l p ro d u ctio n sp u rts

Industrial production began to rise steeply
after a dip in August associated with the
conclusion of wage negotiations in the steel
industry. The Federal Reserve Index of In­
dustrial Production, which measures the
physical output of factories, mines, and
utilities, reached a new high of 167 in No­
vember, based on a scale of 100 for 1957-59.
That represents a gain of 5 percent over the
year before. Roughly the same rise was prob­
ably achieved for the year as a whole.
Gains in output were widespread in both
durable and nondurable goods. The most sig­
nificant increase was in business equipment,
which had continued on an irregular plateau
for more than a year after receding from a
peak reached in late 1966. Production in­
dexes for motor vehicles, household appli­
ances, and furniture either increased or held
at fairly high levels. No appreciable weakness
has developed in any important industry.
The rise in industrial production was ac­
companied by increases in orders to manu­
facturers, which rose sharply in October and
remained at a high level in November. Back­
logs of orders were also increasing in the
fall. Most manufacturers had maintained

Business Conditions, Ja n u a ry 1969

delivery schedules at year-end, but continua­
tion of the uptrend in orders could cause a
stretchout of lead times.
Surveys of manufacturers indicate substan­
tial increases in demand for their products in
1969. Of the purchasing agents in the Chi­
cago area, 87 percent expect sales to be
higher this year, compared with only 2 per­
cent foreseeing a decline. Such confidence is
expressed in higher orders to suppliers and
steps to increase recruitment of personnel.
The rise in industrial production last year
about equaled the rise in total spending
on goods and services, adjusted for price
changes. Trends in orders and indications of
further strength in consumer and business
spending on goods suggest a further rise in
industrial production this year. Increases in
capacity, estimated at about 5 percent a year,
indicate that a similar growth in physical
output could be achieved. But an increase
approaching the 8 and 9-percent gains re­
corded in 1965 and 1966 would probably be

All major sectors
of industrial production
rose in late 1968
percent, 1957-59*100




possible only if manufacturers bid aggres­
sively for additional workers in an already
tight labor market.
J o b m a r k e t s tig h te n

A spectacular development of late 1968
was the decline in the nation’s unemployment
rate to 3.3 percent of the labor force in
November—the lowest level since the Korean
War. All major groups of workers—men and
women, teenagers and adults, whites and
nonwhites—had smaller ratios of unemploy­
ment in November than in October. Rates
were especially low in the Midwest, where
some employers considered demand for
workers, skilled or trainable, the strongest
since World War II.
The proportion of covered workers re­
ceiving unemployment compensation in late
November was 1.8 percent for the nation,
1.6 percent for Michigan, and only about 1
percent in Illinois, Indiana, Iowa, and Wis­
consin. These rates were all below the levels
of a year before and near all-time lows. Only
experienced workers, of course, are eligible
for unemployment compensation payments.
An unemployment rate of 12 percent for
people 16 to 19 years old includes many who
have never held permanent jobs.
Total employment was estimated at more
than 76 million in November—up 1.4 million
from a year before. Employers reported em­
ployment of wage-and-salary workers total­
ing over 2 million more than a year before,
which may have indicated a further rise in
the number of people holding more than one
job. Increases in employment in the Midwest
were slightly less than for the nation. This,
however, reflects not a lack of employment
opportunity in the Midwest but greater pres­
sure on the available work force.
Employment increased some last year in
almost all manufacturing industries. The

Federal Reserve Bank of Chicago

largest increases, however, were in retail
trade, the service industries, and in state and
local government. Employment by the fed­
eral government was down slightly in Novem­
ber from a year before and more than 90,000
—or 3 percent—from the peak reached in
June.
Projections a few months ago that personal
income would rise only slowly in the fourth
quarter were based on expectations that em­
ployment would level off or decline slightly.
Instead, employment increased at least as
fast as in the early part of the year.
A survey of metalworking companies
published in Steel magazine in December
showed “man power shortages” as the hardest
problem these companies expect to face in
1969. Tight labor markets have the effect of
increasing absenteeism and turnover, thereby
hampering improvements in efficiency.
Collective-bargaining settlements nego­
tiated in the first nine months of last year
called for annual increases in compensation
of 6 percent. As recently as 1965, negotiated
increases in compensation (wages and other
benefits) averaged 3 percent, which about
matched the growth in output per manhour.
Increases granted nonunion workers have
approximated those obtained through collec­
tive bargaining, and there was no indication
at year-end that the uptrend in worker com­
pensation was tapering.
P ric e r is e u n a b a t e d

8

The 4-percent rise in the general price
level last year, as measured by the gross
national product index, was the largest since
1951, the first full year of the Korean War.
Toward year-end, additional price increases
were being posted for a wide range of prod­
ucts and services, as, for example, chemicals,
paper products, building materials, imported
autos, metals and metal products, and public




Total employment rose again
in 1968 and downtrend for
manufacturing was reversed
million persons

transportation. Price declines were scattered
and relatively unimportant. Much of the sharp
reduction in prices of hot rolled steel sheets
in November was rescinded in December.
Consumer prices rose about 4.5 percent,
compared with less than 3 percent in 1966
and 1967 and less than 1 percent in the early
1960s. At times during the year, consumer
prices rose at an annual rate of more than
6 percent, partly because of higher interest
charges on home mortgages. Every month,
hundreds of thousands of workers are granted
wage increases based on the rise in “the cost
of living,” the consumer price index of the
Bureau of Labor Statistics. This index has
increased at least one-tenth of a percent every
month since January 1966.
In November, the average of all consumer
prices was 4.8 percent higher than a year
before. The largest increases were for costs

Business Conditions, Ja n u a ry 1969

of home ownership, restaurant meals, and
medical care, but every grouping of cost was
at least somewhat higher than a year before.
Resistance to price increases was weaken­
ing late in the year, replaced increasingly by
attempts to maintain buying power by raising
selling prices or obtaining wage increases. In
short, attitudes of consumers and business­
men alike were increasingly dominated by
expectations of still further price increases.
A u to s a le s s u rg e

Sales of cars and trucks, including imports,
were at all-time highs. Output, although up
sharply from 1967, was slightly below the
1965 record.
At the start of the year, industry analysts
typically foresaw sales of no more than 9
million cars and 1.6 million trucks. But as the
year moved ahead, sights were gradually
raised. Final results showed auto sales ex­
ceeding 9.6 million and truck sales exceeding
1.8 million.
Auto sales were less than expected in the
first quarter, partly because shortages of some
models persisted as local-issue strikes ham­
pered production. The real strength of the
market was not evident until May, when
daily average sales hit a record high. Sales
records were also set in June and July.
Some skeptics saw the summer surge in
sales as only a temporary development stem­
ming from industry’s efforts to reduce heavy
inventories of 1968 models before introduc­
ing 1969 models. Special incentives, in the
form of rebates to dealers and contests for
salesmen, were used to boost summer sales.
But sales were also high in the fourth quarter.
Heavy use of instalment credit was in­
volved in the record sales. Largely because
of increased use of credit in purchases of
automobiles, total instalment credit outstand­
ing rose 10 percent, compared with only a



4-percent rise the year before.
Sales of imported cars exceeded 950,000,
far more than ever before. The proportion of
imports to total car sales was about 10 per­
cent, twice the proportion in 1963 and the
largest since the peak reached in 1959. Not
included as imports were cars built in Canada
by subsidiaries of U. S. companies. Sales of
Canadian autos also increased under terms of
a trade agreement. By far the largest share of
the imports from Western Europe and Japan
were small cars of a type not made in this
country. The large U. S. auto makers plan to
introduce similar small cars starting this year.
Truck sales were boosted by consumer
purchases for recreation or other personal
uses that may have reached 200,000 units.
Sales of heavy trucks for construction and
highway hauling also were strong. A large
increase was also recorded in sales of truck
trailers.
Output of motor vehicles was almost 11
million in 1968, just short of the 1965 record.
Truck assembly reached a new high of more
than 1.9 million, but at 8.9 million, output of
cars was second to the 9.3 million produced
in 1965. Imports of cars were less important
in 1965, and dealer inventories rose more
than in 1968.
Officials of the auto industry appeared
confident at year-end that sales this year
would not fall much below those of last year,
and might equal them. Experience with such
forecasts shows them subject to change, how­
ever, as sales strengthen or weaken. Tenta­
tively, output of cars in the first quarter is
scheduled to exceed the near-record 2.3 mil­
lion of the same period of 1968.
S t e e l o u tp u t r e c o v e r s

Steel orders and output recovered much
faster than expected after negotiations of a
new labor contract last summer. Orders

9

Federal Reserve Bank of Chicago

10

began improving in September, and output
advanced in October. The uptrend gathered
momentum in the last months of the year, and
workers laid off in the late summer were re­
called. The recovery—in orders and output
—was much faster in the Chicago and Detroit
areas than in the rest of the nation.
Inventories of manufacturers using steel
increased from 9 million tons at the start of
the year to 15 million at the end of July. As
steel shipments declined sharply and usage
continued high, inventories were reduced to
12 million tons by the end of October. The
total was still higher than normal, relative to
consumption, but imbalances in inventories
caused many users to begin reordering certain
types of steel.
The recovery was more rapid than in 1965,
another year when inventories were increased
in anticipation of a strike. The buildup of in­
ventories was less than in 1968, and the
usage of steel was greater.
Production of raw steel exceeded 130 mil­
lion tons, about the same as in 1965 and close
to the record in 1966. Shipments of finished
steel from the mills totaled more than 91
million tons, which was second only to the
1965 high of 93 million. (Because of scrap
left in the mill, shipments average about 70
percent of raw-steel output.)
Steel produced domestically was supple­
mented by more than 17 million tons of steel
from Japan and Western Europe. Imports in­
creased 50 percent from the record level set
in 1967 and amounted to about 16 percent
of domestic supplies. As recently as 1964,
imports accounted for only 7 percent of the
total supply. Ten years ago, they were less
than 3 percent.
Steel users received a total of 107 million
tons from both domestic and foreign suppliers
—far more than ever before. Had steel imports remained at the level of the 1950s,




production, employment, and profits of U. S.
producers would have been much larger in
recent years. As a result, there have been
strong pressures for restrictions on imports.
Foreign producers have recently appeared
prepared to limit imports into the United
States voluntarily rather than risk a resur­
gence of protectionist sentiment. Meanwhile,
most large steel companies are trying to di­
versify their operations into more profitable
activities not related to steel.
Future steel demand, like auto sales, will
depend largely on the prosperity of the whole
economy. Counting on another large rise in
total spending this year and effective limita­
tions on imports, most industry analysts ex­
pect steel output and shipments to at least
equal last year’s totals.
P ro sp e c ts fo r 1 9 6 9

The season for business forecasting begins
in the early fall and continues through Janu­
ary. During that time, a procession of econo­
mists and organizations publicize their pro­
jections of activity for the year ahead. Some
offer only a single figure for total spending,
auto sales, or steel output. Others prepare
comprehensive tabulations with detailed
breakdowns of expenditures, financial flows,
and industrial production.
Despite the plethora of independent efforts,
a “standard,” or consensus, forecast usually
begins to emerge early in the new year,
partly because forecasters have, like most
mammals, a protective herding instinct. A
year ago, the consensus understated the rise
in activity and the amount of inflation that
would develop. But the performance was not
bad, compared with some years.
The standard forecast for 1969 foresees
about a 4-percent rise in physical output and
a 3-percent rise in prices pushing total spend­
ing to $920 billion. Such a projection can be

Business Conditions, Ja n u a ry 1969

approximated by averaging the results of the
past several years.
Individual bankers and businessmen can
heed the standard forecast as a general guide
for planning. But they would do well to stay
alert to changes in the environment as the
year advances. A new Administration is
formulating programs that will influence
events increasingly as time passes. A new
Congress will try to legislate changes to past
trends considered unsatisfactory. And regula­
tory agencies are re-examining past patterns
of policy-actions. By and large, all of the
public bodies are dedicated to the search for
means to brake (not break) the inflation.
Meanwhile, consumers, businessmen, and

financial managers are making adjustments to
better cope with the problems of a full-em­
ployment, inflation-prone economy. Through
the interaction of these public and private
decisions, economic trends may diverge sub­
stantially from the path commonly projected.
Inflationary forces may be brought under
control in 1969. What seemed to be inexor­
able, uncomfortably steep uptrends in prices
have been reversed three times since World
War II—in 1949, 1954, and 1958. In each
case, the uptrend in prices ended in business
recession. A recession can probably be
avoided, but even a slowing of the rate of
increase in activity would find some sectors
vulnerable.

Farm outlook

T*

farm economy bounced back in 1968
from its slowdown the previous year. Bol­
stered by higher prices for many agricultural
commodities and more liberal government
payments, gross income to farmers rose to
nearly $51 billion—almost $2 billion more
than in 1967 and over $1 billion more than
the record set in 1966.
Production expenses also advanced, but
considerably less than in the preceding two
years. As a result, net farm income increased
from $14.2 billion in 1967 to nearly $15
billion, making 1968 next to the highest pay­
ing year for farmers since the early 1950s.
Only in 1966 was net income better.
The number of farms continued to decline,
resulting in higher incomes for those remain­
ing. Income per farm rose nearly $375 from
the year before, to around $4,900, an amount
exceeded only by the 1966 average of $5,000.



Farmers’ nonfarm earnings also advanced
as the booming nonagricultural sector of the
economy provided abundant opportunities
for employment off the farm. As a result,
disposable income per person living on farms
rose to an estimated $2,200— about 8 percent
more than in 1967 and about twice that at
the beginning of the decade.
N o t a s g o o d in d istric t

Farmers in the states of the Seventh Dis­
trict generally fared less well than those in
the nation as a whole. But the trends were
different for different types of farmers. Live­
stock feeders had generally higher incomes,
as did dairymen. And while incomes of
poultry producers were low at the beginning
of the year, they improved as the year pro­
gressed. Crop producers, however, were
plagued with low prices, reflecting the record

11

Federal Reserve Bank of Chicago

supplies from 1967 and the bumper crop
harvested in 1968.
L iv e s to c k p r o fits up . . .

Fattening of cattle was generally more pro­
fitable than in 1967. Prices for high-quality
“fed” cattle averaged higher, while costs of
both feed and feeder animals were lower.
Although slaughter weights averaged slightly
less than the year before, largely reflecting
the big increase in heifer slaughter, total beef
production was nearly 4 percent higher.
While the supply increased about 3 pounds
per person, very strong consumer demand—
strengthened apparently by rapidly rising in­
comes—nevertheless pushed beef prices
higher than the year before. Prices of choice
cattle at Chicago, for example, averaged
nearly $2 per hundredweight higher than the
year before.
Hog prices were also bolstered by very
strong consumer demand. Although averag­
ing slightly less than in 1967, pork prices

Net farm income up in 1968
billion dollars

were still fairly strong—especially in view of
the more than 3-percent increase in produc­
tion. Production increases are typically as­
sociated with fairly large declines in prices.
With fairly stable prices and increased pro­
duction—along with lower feed costs—hog
producers had better incomes than in most
recent years.
Incomes to poultry producers varied
widely. The year started with supplies of
poultry and eggs large and prices depressed.
But profit margins improved as supplies were
gradually worked down and production ad­
justed to the lower prices. In the fourth
quarter, egg prices were about 30 percent
higher than a year before and broiler prices
were up about 10 percent. While turkey
prices were still less than in 1967, they were
over 20 percent higher in the fourth quarter
than at the start of the year.
Dairy farmers also benefited from higher
prices. Their gain, however, reflected the
increase in the government price support,
rather than improved demand. The support
price for manufacturing milk was raised in
early April from $4.00 to $4.28 per hundred­
weight. Demand for dairy products declined,
partly because of higher prices and partly
because of increased use of substitute prod­
ucts. To maintain prices at the higher level,
it was necessary for the government to re­
move large amounts of dairy products from
normal market channels, even though the
output of milk was less than the previous year.
The number of dairy cows continued to de­
cline but not as fast as in other recent years,
apparently because of the more favorable
milk prices.
. . . b u t c ro p p ro fits d o w n

12

1963

1964




1965

1966

1967

1 968

Crop farmers, on the other hand, were
plagued by lower prices for the major Mid­
west crops—corn and soybeans. Prices re-

Business Conditions, Ja n u a ry 1969

fleeted the large carryovers from the bumper
harvests in 1967 and the large crops grown
in 1968. Corn prices at Chicago averaged
around $1.14 per bushel for the year— 16
cents less than the year before and the lowest
average since 1962.
Prices of soybeans averaged about 14 cents
lower. Despite lower prices through the
planting season, soybean acreage was ex­
panded further, especially in the Midwest.
Acreage was up nearly 6 percent or more in
states of the Seventh District and 3 percent
nationally. Because of the large acreage and
increased yield, production for the first time
totaled more than a billion bushels— about 11
percent more than in 1967.
Higher government payments and poor
price prospects induced feed-grain producers
to divert a record acreage from production.
Despite a 7-percent reduction in the acreage
of corn harvested, another year of favorable
weather combined with continued improve­
ments in farming practices to push yields per

Cattle feeders' margin
less favorable

1968

N o te: Prices a re fo r choice g ra d e s —fe d cattle a t C h i­
c a g o ; fe e d e rs a t K a n s a s C it y .




dollars per cwt.

N o te: Prices a t C h ic a g o .

acre of the Midwest’s principal feed grain to
record highs in every state of the district but
Illinois. As a result, production of feed grains
in the district was only 5 percent less than the
bumper crop in 1967. For the nation, produc­
tion was down only 3 percent.
C a p ita l e x p e n d itu re s lo w e r

dollars per cwt.

1967

Hog prices were strong
and more stable in 1968

Many farmers’ investment decisions were
apparently influenced by the less favorable
conditions surrounding grains. Expenditures
for most major categories of capital items
were off from the relatively high levels of the
two preceding years. Through October, trac­
tor purchases, a major capital expenditure,
were running about 23 percent less than the
year before. Purchases of combines and
balers, also big expenditure items, were off
15 percent and 7 percent, respectively.
In addition to the less favorable situation
in grains, the market for farmland was also
influenced by continued tight credit. Pres­
sures to enlarge farms continued strong, but
because of reductions in offerings as well as

13

Federal Reserve Bank of Chicago

demand, transactions were fewer. Although
land prices in Illinois, the leading producer of
corn and soybeans, declined in the third
quarter, prices throughout the district re­
mained higher than the year before. Prices in
Iowa and Indiana, the district’s other major
grain producing states, made statewide gains
of less than 1 percent, however. Larger gains
were made in Michigan and Wisconsin, where
cash grain farming is less important.

Prices of principal Midwest crops
were depressed during 1968 . . .
dollars per bushel

W h a t’s n e x t?

Consumer expenditures for food rose
nearly 7 percent last year, but that is not
likely to be repeated this year. There are also
few prospects for large increases in farm
exports. World grain supplies are large, eco­
nomic activity continues to lag in several
countries, and many of the uncertainties af­
fecting tariffs, quotas, and other trade regula­
tions have still not been resolved. The result
is an outlook for only slightly stronger de­
mand for farm products in 1969, the gain
mainly reflecting population growth. And,
for that reason, farm prices and income will
be determined mainly by the supply of agri­
cultural products.
Production upsw ing

14

Livestock production is being stimulated
by favorable relationships between livestock
prices and feed costs. Placements of cattle in
feedlots were up sharply in the third quarter,
boosting total numbers on feed to record
levels. Still larger shipments of feeder cattle
were being made into the Midwest in the
fourth quarter, with the result that large sup­
plies of beef over the next several months are
likely to weigh down fed-cattle prices. The
extent of the downward drift in prices will
depend largely on the weights of the cattle
marketed and the orderliness of the marketings. But in any event, with changing rela-




N o te: Prices a t C h ic a g o .

tionships between prices of feeder cattle and
fattened cattle, cattle feeders’ profits are
likely to be lower, even though feed-price
relationships continue fairly favorable.
Larger pork supplies are also expected.
Farmers increased pork production through­
out 1968 and had plans in the late fall for
further expansion. Indications were that 4
percent more hogs were farrowed in the
second half of the year. With increased sup­
plies in prospect (these hogs will make up
most of the marketings in the first half of
1969) hog prices will probably trend down­
ward, averaging less than year-before levels.
Continued low feed costs will probably allow
farmers fairly favorable returns through at
least the first half of the new year. These re­
turns are apt to encourage further production
increases, however, and result in lower prices
and reduced returns later in the year.
Prospects for poultry producers are gener­
ally favorable, at least for the first half of
1969. Egg prices will probably follow a pat-

Business Conditions, Ja n u a ry 1969

. . . reflecting large carry­
overs of both soybeans . . .
billion bushels
1.5
|\\\ \\\\ w \ \\v \v

carry-o ve r
production
1total use

1.0

►
exports

III
I

I

I

tern the reverse of that last year. Reduced
supplies are likely to hold prices well above
year-before levels in the first half, but later
in the year expanded production will prob­
ably force prices under those of 1968. This is
especially true of turkey prices. The expan­
sion in broiler supplies underway at the end
of 1968 will probably carry over well into

. . . and corn
billion bushels




1969. With the expected increase in meat
supplies overall, lower broiler prices are
indicated.
Milk production may rise this year as the
output per cow increases and the decline in
number of cows slows further in response to
the continued favorable returns to dairymen.
Because of the higher government support
price, prices received for milk will continue
through March higher than a year ago. After
that, prices will probably be about the same
as last year, unless the support price is
changed. Since the demand for dairy products
is not expected to strengthen, government
purchases of dairy products will no doubt
continue to be necessary to the maintenance
of prices.
G o v e rn m e n t a m ajo r fa cto r

Crop prices will also be influenced in large
measure by support-price levels for the 1968
crops and provisions of the 1969 programs,
which have not been announced for feed
grains and soybeans. Because of the larger
numbers of livestock and the favorable
livestock-feed ratios, consumption of feed
grains is expected to increase. Exports may
hold close to last year’s shipments, provided
shipments are not interrupted by a dock
strike. If so, total use should about equal this
year’s production but still be well below the
total supply. Supplies of wheat are also very
large, and while total wheat consumption may
be increased some by its greater use as live­
stock feed, it, too, will fall short of the large
supplies. Supplies of soybeans are also sub­
stantially greater than needed to meet the
only slightly stronger demand expected.
Because of lower prices around harvest
time, large amounts of grain were placed
under price-support loans. With larger pro­
portions of the supplies held by the Com­
modity Credit Corporation, which cannot

15

Federal Reserve Bank of Chicago

sell stocks into the market for less than 105
percent of the support prices plus storage
and handling costs, prices may tend to
strengthen early in the year. On the national
average, com prices are supported at $1.05
a bushel, wheat at $1.25, and soybeans at
$2.50. As usual, prices later in the year will
be influenced more by the potential size of
the harvest, which will be determined by the
weather and the amount of acreage idled
under government programs.
Because of the buildup in grain supplies
last year, the government has made changes
in its production-control programs, and more
changes are expected. The national wheat
allotment has been reduced 8 million acres
from the 68 million acres allotted in 1968.
Normal participation in the program and
normal growing conditions would put a crop
of 1.3 billion bushels in the offing for 1969.
Such a crop would, of course, strengthen
wheat prices markedly.
Any changes affecting the feed-grain pro­
gram and the level of price support for soy­
beans are expected to be announced early in

the year. Many observers expect revisions in
the feed-grain program designed to encourage
greater acreage diversion. Such changes might
not be feasible, however, in view of budgetary
restraints. Lowering of the soybean support
is also widely viewed as a strong possibility.
Removal of more acreage from feed-grain
production would no doubt strengthen feedgrain prices later in the year. Soybean prices,
however, would probably decline from cur­
rent levels. A decline is already reflected in
distant soybean futures contracts.
With prices of livestock under downward
pressure and only slight improvement ex­
pected for crop prices in the next several
months, prospects for the incomes of most
district farmers are not as favorable as a year
ago. The large volume of expected market­
ings will hold up farmers’ gross income, and
government payments to crop farmers may
rise further. But because of both increased
prices and larger purchases, farm costs are
expected to continue their rapid rise, leaving
net returns to most farmers, especially live­
stock farmers, poorer this year than last.

BUSINESS CONDITIONS is published monthly by the Federal Reserve Bank of Chicago.
G eorge W . Cloos w a s p rim a rily responsible fo r the article "The trend of business" and Roby
L. Sloan fo r "Farm outlook."
Subscriptions to Business Conditions a re a v a ila b le to the public w ithout charge. For in fo rm a­
tion concerning bulk m ailin gs, address inquiries to the Federal Reserve Bank of Chicago,
Box 834, Chicago, Illinois 60690.
16

A rticles m ay be reprinted provided source is credited.