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A review by the Federal Reserve Bank o f Chicago

Business
Conditions
1956

J a n u a ry

The economic consequences
of the baby boom

4

The price picture,
pressures building up?

8

Contents

What they’re saying —
about farm prospects, 1956
The Trend of Business

12
2-4

theTrend
ising business activity during 1955 re­
quired steady additions to the nation’s work
force. During the fourth quarter an average
of about 51 million persons were on business
payrolls— almost 1.8 million more than a year
earlier and a new record. As a result, in many
areas pockets of unemployment continued to
melt through the year.
Early in 1956 a seasonal reversal in the
employment upswing is inevitable. Just as
December almost invariably records the em­
ployment high for the year, as hirings rise to
accommodate Christmas business, so do Jan­
uary and February mark low points. Tempo­
rary workers are released by retail stores and
the post office, construction is at a winter low,
food processors have finished their packs and
many factories have shut down or slowed oper­
ations to take inventory. The total reduction
between December and February may run up
to two million workers. Many of the persons
involved do not leave the labor market, but
swell the rolls of the jobless. March usually
brings a back-to-work movement.
R

OF

having unemployment at less than 1.5 per cent.
Interestingly, the only two cities in the
District considered to have a substantial labor
surplus are South Bend and Terre Haute. These
cities are located in the same state as Indian­
apolis, Fort Wayne and the Gary-Hammond
portion of the Chicago metropolitan area, all
of which report very tight labor markets. This
situation reflects the tendency for jobs and
workers to get out of balance in local areas and
the reluctance of workers to seek work at a
distance from their homes and former jobs.
In November some types of manufacturers
stated that they were planning a further moder­
ate net boost in hirings in December and Jan­
uary. Again important Midwest industries are
among the leaders. Trends in the automotive
segment appear to be moderately downward
pending a more definite evaluation of consumer

M a n u factu rin g employment
nears 1953 level
milion persons

M id w e st centers e sp e cia lly stro n g

2

The latest labor market classifications of the
Bureau of Employment Security moved Chi­
cago, Milwaukee and Peoria upward into
“group B,” characterized as strong labor
markets with less than 3 per cent of the labor
force unemployed. Indianapolis and Fort
Wayne had been advanced to this group earlier
in the fall to join most of the Michigan auto­
mobile centers.
Two out of three major Seventh District
centers are now in group B compared with
one in four for the rest of the nation. No U.S.
cities currently are classified as group A—

Business
Conditions, January 1 9 5 6



BUSINESS

acceptance of 1956 models of pas­
senger cars. However, further gains
are occurring in steel and in the
Classifications of the Bureau
electrical, industrial, household and
of Employment Security
farm machinery industries. In the
G ro u p B— Less than 3 per cent unemployed
case of farm equipment, the uptrend
Flint, G ra n d Rapids, K alam azoo, Lansing, S a g i­
is a distinctly seasonal phenomenon.
naw, Aurora, C h ica go , Joliet, Peoria, Rockford,
In summary, the Midwest hard
Fort W a yn e , In d ianap o lis, M a d iso n , M ilw aukee,
goods industries are continuing to
C e d a r Rapids, Des Moines.
share more than proportionately in
G ro u p C— 3 to 6 per cent unemployed
the nation’s employment growth.
Battle Creek, Detroit, M u sk e go n , DavenportAs in earlier periods of full em­
Rock Islan d -M olin e, Kenosha, Racine.
ployment during the past fifteen
G ro u p D— 6 to 9 per cent unem ployed
years, many types of job openings
South Bend
are going begging. Shortages of
G ro u p E—— 9 to 1 2 per cent unemployed
engineers, draftsmen, electrical
Terre Haute
technicians, tool and die makers
and machinists needed by the metal­
using industries are particularly
acute. Meanwhile, competition for
available. In November and December, steel
stenographers and other white-collar workers
firms were pouring a record 2.4 million tons of
remains strong. Many firms have expressed dis­
ingots per week and had finally reached 100
appointment at the meager response elicited by
help wanted ads, and recruiting officers making
per cent of rated capacity. Moreover, orders
already on the books plus knowledge of steel
the rounds of the universities find that they
must do a job of selling seniors in technical
buyers’ future needs indicate that operation
fields on the advantages of employment with
at peak rates is virtually assured through the
their firms. Some personnel managers maintain
first half of 1956.
The scramble for steel assumed a hectic pace
that the job market is the tightest since World
late in 1955, with all major categories in short
War II despite well-publicized periods of strin­
gency since that time.
supply. Conversion deals, which greatly in­
crease costs, and bartering among steel users
Under these circumstances, it is noteworthy
that most employers have tried to maintain
have been common. Increasingly, factory
hiring standards and have used restraint in
production has been hampered by steel short­
their attempts to bid workers away from com­
ages, and building projects commonly have
petitors. In part, this attitude results from the
been delayed for lack of structural steel. Some
personnel difficulties which arise when new
concern has been expressed over the adequacy
workers are started at pay rates close to those
of ore stocks laid in before ice closed the Lake
Superior passage.
earned by old hands of demonstrated compe­
Steel producers expect some slackening in
tence. More important, however, is the desire
demand in the second half of 1956. Never­
to keep costs under control in preparation for
theless, a new expansion wave is under way
more competitive situations which many execu­
tives expect will be reasserted later in the cur­
which may add three to four million tons to
rent year.
capacity annually for several years to come,
assuming a realization of current expectations
Steel in the sp o tligh t
of long-run demand. Thus far, Inland Steel’s
Employment in manufacturing would be
260 million dollar, three-year plan for its Chi­
even larger were adequate supplies of metals
cago area facilities heads the list of new proj­



ects, but other area plants have also announced
sizable additions.
Construction h e a d in g for an oth e r high

The volume of new nonresidential construc­
tion activity can usually be estimated fairly
accurately for six or seven months into the
future on the basis of contracts already let
and work on architects’ drawing boards. In­
dustry experts look for a 10 to 12 per cent gain
over last year in construction other than hous­
ing during the first six months of 1956. For the
year as a whole, Government sources project
a 5 per cent rise for construction of all types.
These estimates, incidentally, have consistently
understated actual results in the past. A year
ago, a 7 per cent rise was anticipated for 1955,
whereas it appears a 12 per cent gain occurred.
From July through November of 1955, con­
tract awards reported by F. W. Dodge for 37
states exceeded the same period of the pre­

vious year by 14 per cent. The Midwest lagged
these results chiefly because of a lower level
of awards for public works and because of a
reduced level of new housing contracts in the
Detroit area. In the strong nonresidential build­
ing sector, however, the 20 per cent rise in this
region equals the national gain.
Possible weakness in the housing field has
been widely publicized as an uncertain element
in the business outlook. Government estimates
call for a 3 per cent decline in dollar volume
of new dwelling units in 1956, but it is believed
that this will be largely offset by higher outlays
on additions and alterations to existing houses.
Meanwhile, the Federal Home Loan Banks
have relaxed credit restrictions announced early
last fall. Savings and loan associations can now
borrow up to 5 per cent of their share accounts
if the additional loans would not increase out­
standing indebtedness to the Home Loan Banks
above 10 per cent.

The economic consequences
of the baby boom

4

^ T o r e and more, after-dinner speakers point
to rapid population growth as a factor under­
writing long-run prosperity. Since the 1950
census, our numbers have increased by 15
million to 166 million, a gain of about 2 per
cent per year. This represents a sharp rise from
the decade of the Thirties when growth pro­
ceeded at a rate of only 0.7 per cent annually.
Even that increase was expected to slacken. In
those years the prospect of a stabilized popula­
tion helped buttress the view that the American
economy was approaching “maturity.”
Beyond first glance, the belief that popula­
tion growth helps achieve a better life for all
appears paradoxical. Recent increases have

Business Conditions, January 1956



been concentrated in the nonproductive age
groups—children under 20 and those retired
or in their declining years. If births remain
near current levels, population growth in the
next ten years also will produce “mouths to
feed” faster than working hands. Were it not
for the astounding rise in the productivity of
the American economy, this prospect would
point to an era of belt-tightening rather than
a steady rise in per capita income.
The idea that population growth provides
the basis for prosperity, therefore, rests upon
the thesis that our ability and willingness to
consume tends to lag our productive potential.
An increase in the number of consumers, it

would appear, offsets this tendency
by stimulating demand for personal
consumption. Under these condi­
tions adequate levels of personal
income will bring continuous pres­
sure for expansion of most sectors
of industry.

Population increases in past decade
concentrated in the old and young; sharp
rise in workers indicated after 1965
age
groups

-------- 1
1
- -MU..— ......... ..

Into the cold w orld

While children remain depend­
ents, they may be likened to pro­
ductive units under construction,
although to their parents they may
2 0 -3 0
appear to be “consumer durable
goods” with a high maintenance
cost. At some stage in their life
30 -4 0
they will become producers. In a
very real sense expenditures on
additions to the productive labor
4 0 -5 0
force represent the largest single
capital outlay of the economy.
50-60
The conventional definition of
the labor force, those 14 and over,
has become increasingly inappro6 0 -7 0
priate as high school education has
become general, and the proportion
of high school graduates has risen
roandov
to one-fourth. In addition, the aver­
age time spent in advanced studies
has lengthened. For economic analysis 20 is
probably a better age than 14 as the lower limit
for the working age group.
More than half of the 25 million increase in
population since 1945 has been in the under
20 age group and more than 14 per cent in the
65 and over group, so that less than one-third
or eight million of the addition has been in
the producer group. By way of contrast, in the
previous ten-year period 10 million of the 13
million gain was in the working age group
(see chart). In the earlier period, the newly
born barely equaled the number of individuals
crossing into the 20 and over category.
Even so, the past decade has been marked
by advancing living standards and increased
leisure. This has been possible because output
per hour has increased sharply, thanks to
higher labor skills and increased investment in



-------------------------------------------....

___________________ 1

fe rtility rates
.....
________ ______

if 1955
rates
continue

1

1

1

1

improved plant and equipment. Thus, gains
in per capita real income in the postwar period
have occurred in spite of the growth in popu­
lation, not because of it.
These comparisons help to explain the fact
that as late as 1939, with physical output at
near 1929 levels, unemployment totaled about
nine million. During the War these individuals
and others coming of age were fully absorbed
in the armed forces and in industry. In fact,
a vast increase in output occurred at the same
time that the armed forces were built up to
the 12 million level. At the present time, short­
ages of labor, particularly for job openings
which are typically filled by young people,
reflect, in large part, the fact that two-thirds
of the population increase in the postwar
decade has been in the dependent age groups.
About a million persons a year were added

to the 20-65 working age group during the
1935-45 decade. Since that time the number
has dropped to less than 800,000 per year,
and a further moderate decline is in prospect
for the next ten years. As the postwar babies
come of age in the 1965-75 period, the average
yearly addition will double.
The economic significance of these trends
is enormous. For the next ten years labor short­
ages are likely to remain chronic during periods
of high-level activity. Pressures to cut costs
through the use of labor-saving equipment and
technological research will remain strong. A
continued assertion of trends toward more
leisure and education—shorter work weeks,
longer vacations and earlier retirement—will
accentuate the problem.
Two h un dred m illion —

6

an d m ore

In October the Bureau of the Census re­
leased a new set of projections of population
growth for five-year periods through 1975 (see
chart). They are based upon specific assump­
tions as to the number of children born to
women in various age brackets. Four separate
projections were reported. The high projection
assumes that the 1954-55 fertility rate will con­
tinue through 1975. The low projection as­
sumes that the rate will gradually decline to
the prewar level.
Forecasts of U. S. population are heavily
dependent upon the accuracy of assumptions
regarding the birth rate. Before World War
I variations in immigration and declines in
the death rate were the important variables.
Since 1924 restrictions on entry have greatly
reduced the importance of immigration. Mean­
while, great achievements in the conquest of
communicable diseases and the care of women
and infants before and after childbirth have
drastically slashed the death rate among the
young. In the past decade less than 10 out
of every 1,000 Americans have died each year,
about half the number fifty years ago.
The life expectancy of an infant born in the
United States is now very close to the biblical
three score years and ten, about twenty years
more than it was a half century ago. For the

Business
Conditions, January 1 9 5 6



most part, these gains reflect reductions in in­
fant and child mortality. From forty on, life
expectancy probably is no more than two or
three years greater than it was throughout his­
torical times. Apparently, a person reaching
middle age in former days as now had demon­
strated an ability to weather microbes and
other vicissitudes of life. The current death
rate can be projected into the future at about
present levels until some dramatic advance is
achieved in the cure of heart disease and can­
cer, the prime killers of the aged.
H ow much d o b a b ie s cost?

Since World War II about 25 births have
occurred each year per thousand Americans.
This level represents a sharp rise from 19 per
thousand in the middle Thirties. Before World
War I the rate was relatively stable at about
30 per 1,000. This was followed by a fairly
steady decline to depression lows, interrupted
only by the baby boom of the early Twenties
which followed the wave of war marriages.
At the present time the birth rate is depend­
ent upon three main factors: (1) the number
of women of child-bearing age, (2) the level
of prosperity and (3) the desire of married
couples to have children.
Each of these factors has played a part in
achieving the high birth rate of the past decade.
Only the first, the number of women of child­
bearing age, can be projected into the future
with a high degree of accuracy. The postwar
rise in births was importantly influenced by the
marriages of children born in the early Twen­
ties. These children in turn will contribute to
a bulge in births ten to twenty years from now.
Likewise, births in the next few years will tend
to be depressed by the meager baby crop of the
1930’s.
Although the slide in birth rates in the
early 1930’s continued a long-term trend, it is
apparent that the depressed levels of income
during those years further reduced marriages
and births. Obviously, the cause and effect
relationship between population growth and
prosperity cuts both ways.
In many cases the children not born during

the d e p re ssio n w ere
Population gro w th will slacken if birth rate falls
“postponed” until the
m illion s
War and postwar peri­
od. Individuals believed
themselves better able
to “afford” marriage or,
if already married, to
afford children. These
developments resulted
in a relatively high birth
rate among women in
their later child-bearing
years. Moreover, young
people married earlier
than before. The boost
to births from these
factors, of course, will
be of much lesser im­
portance now that the
1Assumes continuance of 1954-55 fertility rates. 2Assumes decline to prewar fertility rates.
“backlog” has been used
up.
If high-level prosper­
17 per cent increase in the number of people
ity is maintained, the big unknown in estimating
of working age, even assuming “full employ­
future birth rates and population growth is the
ment” at the beginning of the period. Jobs for
attitude of married couples toward the most
all will present an even greater challenge than
desirable family size. Although there appears to
in the 1935-45 period, when the work force
have been some break-through toward the mul­
increased by less than 14 per cent.
tiple-child family, the great bulk of the increase
There is growing confidence that substantial
in births in recent years is accounted for by a
first, second or third child. Further gains in the
improvements in living standards can be
fourth and fifth child group will be necessary
achieved between now and 1965. A fuller
if total births are to remain near current levels
realization of the nation’s economic potential,
in the years immediately ahead.
however, will await the more rapid growth in
The number of children in a family has a
the work force in the following decade. The
strong impact on its expenditure pattern and
prospect for economic well-being is most favor­
thus exerts a selective influence upon demand
able for those years if the nation’s productive
and prosperity. More children mean less
machine can absorb the avalanche of new
money spent on goods for parents. Thus, chil­
workers. In essence, a renewal of the relative
dren, born and unborn, compete in family
growth of the producer group means that more
budgets with automobiles, new homefurnishpeople will have more time to appreciate a
greater abundance of the “good things” of life.
ings, vacations and, perhaps most important,
In this light the growing number of children
savings in form of liquid assets.
in the population can be looked upon as a stock
B a b ie s for a better to m o rro w
of “human capital” in the process of construc­
The acid test of the modern economy’s
tion. Like other capital goods, children con­
ability to effectively utilize its labor force will
sume resources during the building process
begin about ten years from now. In the decade
before they are ready to add to output. The
1965-75 provision will have to be made for a
main difference is “construction” time.



The price picture,
pressures building up?
^R ^eports of new price boosts have figured
prominently in the business news for some
time now. Puzzling to many, in the face of
this, is the continued stability of the major price
indexes. The consumer index—the most com­
prehensive indicator of price activity at the
retail level—has shown no perceptible re­
sponse.
At first glance, wholesale prices seem to have
matched the behavior of prices at retail. While
the official index rose by about 1V* per cent
between June and late summer, it still was
within a hair’s breadth of the level it had been
charting ever since the backwash of Korea
ebbed away.

than farm and food prices in the all-commodity
index. A small rise in industrial prices, there­
fore, can offset a far larger fall—roughly, a
fall three times as great—in farm and food
prices. The reason for this is that industrial
commodities account for over three-fourths of
the entire volume of transactions in the nation’s
primary product markets.
Stre n gth in im p o rta n t ind ustrial item s

The 13 individual subgroupings into which
the industrial or nonfarm index divides have
displayed a good deal of variation in both the
direction and the degree of change. Particularly
active on the upside have been three of them,

The fig u re s behind the a v e r a g e s

8

The picture looks a lot different, though, if
we take a look at the figures underlying the
all-inclusive average. The 15 subgroups of the
all-commodity index afford clear indications of
a good deal of behind-the-scenes activity which
in turn gives measured support to the view that
inflationary pressure has been building up.
Prices of nonfarm products taken as a whole
have been moving forward. Over-all, their
advance came to something over 3 per cent
between June and November. Meantime,
though, the averages for processed foods fell
by around 5 per cent and for farm products
nearly 8 Vi per cent. Between mid-1954 and
early last summer, the tumble in farm and food
prices, under way with some interruptions ever
since Korea, had been enough to offset the slow
rise in industrial prices. Since June, the
strength shown by the weighty nonfarm list has
more than counterbalanced the continued losses
in foods and farm products. This explains the
mild advance in the all-commodity index.
Industrial prices have a lot more leverage

Business
Conditions, January 1956



Relative im portance (in December
1954) of the 15 subgroups of the
wholesale price index
Per cent

All comm odities ............................................

100.0

Farm and food products.................................

24.5

Processed food s ........................................

13.7

..........................................

10.8

products........................................

75.5

Farm products
All

other

M achinery a n d motive products................

17.1

M etals and metal prod u cts........................

13.6

Fuel, power and ligh tin g m ate rials.............

9.0

Textile products and a p p a re l....................

8.3

Chem icals and allied products..................

6.5

Furniture and household d u ra b le s.............

4.1

Pulp, paper and allied products................

3.7

Lumber and wood products........................

2.7

Tobacco manufactures, bottled b e v e ra g e s..

2.4

Nonm etallic

.............

2.1

Rubber and rubber prod u cts......................

1.8

minerals— structural

Hides, skins, leather and products.............

1.4

M iscellaneous products .............................

2.8

SO U R C E: All data from U.S. Bureau of Labor Statistics.

The price le a d e rs

Industrial prices up since June
Falling farm prices steady all-com m odity index

per cent, january 195 4 = 1 00

Consum er index holds firm
M a in reason: the heavy influence of food prices

mar

june

sept

1954

dec

mar

june

sept

dec

195 5

the metals, machinery and rubber groups. So
important in the economy are the commodities
listed under these headings that the indexes for
the three categories combined exert nearly onethird of the total “influence” on the all-com­
modity index (see table). A sizable movement
on the part of the subindexes for one or more
of these groups thus may largely overshadow
countermovements by other groups.
Price averages for textiles and apparel, hides
and their products and chemicals and allied
products have shown either small losses or else
little movement one way or the other. Since the
nation’s farms are an important source of the
raw materials used in producing these com­
modities, the sag in agricultural prices doubt­
less provides a good part of the explanation.
The crucial part played by the manufac­
ture of durables, especially automobiles, and
by construction activity, during recovery from
the 1953-54 setback and since then, is apparent
from the pattern of price movements. Some
of the sharpest gains have been scored in com­
modities identified with these sectors, either
as products or as materials used.



Breaking the all-commodity index into its
subgroups is a way to identify those areas
where unusual activity has been evident. But
the subgroups themselves embrace varieties of
commodities, and some of these can be ex­
pected to display considerably more movement
than others. A glance, then, at the behavior of
particular commodities that make up the sub­
groups reveals some of the “leaders” which
have dominated the behavior of the broad
subgroups.
The steam behind the gain shown by the
metals group has been pretty well diffused,
with the ferrous and nonferrous categories both
displaying strength. Scrap steel started its climb
early in 1954, but the big push was to come
later on, in the second half of 1955. By the
year’s end heavy melting scrap in the larger
steel centers was commanding between $45 and
$50 a ton, half again as much as a year earlier
and twice as much as in the early months of
1954. Semifinished products have moved up­
ward twice, largely in sympathy with the
pattern of the steel industry’s wage settlements
negotiated in mid-1954 and again a year later.
During the past few months, moreover, a rash
of piecemeal price adjustments have been
made, typically in an upward direction. The
upsurge of scrap prices has raised the possibil­
ity of another across-the-board advance in mill
product prices.
Most spectacular performer in the nonfer­
rous metals group has been copper. Recently
at 43 cents a pound, the price of the red metal
has jumped by nearly half since the year began.
The booming economy of western Europe is
partly responsible for pressure on supplies.
Copper is one of the more important of in­
ternationally traded commodities. For an ex­
planation of its price behavior it is necessary
to look to conditions of world-wide demand
and supply. The effects on the domestic market
of copper’s advance have been transmitted
directly to brass, alloyed of copper and zinc,
and indirectly to copper substitutes, chiefly
aluminum.

Industrial com m odities vital
to durable manufacture and to
construction chart sharp advances
per cent, january 1 9 5 4 * 1 0 0

Falling prices for farm materials
steady chemicals, textiles and hides

upward into the lower brackets of existing
rate schedules.
The chemicals and allied products group is
another which has held the line during the
past year. Within it, though, plastics showed
a rather pronounced drop between June and
July and no other month-to-month changes.
Sole reason for the fall in the plastics “sub­
index” was a reduction in the price of vinyl,
from 38 to 31 cents a pound, between June
and July. This type of plastic material carries
the greatest weight of any in the group, so the
fall in its price materially affected the group
index. Quoted prices for other plastic materials,
however, remained unchanged, and there was
negligible activity on the part of other com­
ponents of the whole chemicals group.
Among the remaining leaders are prices of
a variety of woods and wood products—the
advances in which have helped sustain a con­
tinuing rise in building costs—paperboard con­
tainers and wastepaper and a number of types
of machinery.
From m a te ria ls to fin al products

10

The big influence behind movement of the
index for rubber and allied goods has been an
exceptionally sharp rise in the price of the
natural product, again an important article of
foreign commerce much in demand outside the
United States. After gaining by about half
during 1954, natural’s price went on to rack
up another 50 per cent advance during the first
10 months of 1955. The significance of this
spectacular rise is mitigated by the growing
reliance of domestic users upon synthetic
rubber, which has shown no response to ex­
panding demand.
The fuel, power and lighting materials cate­
gory has been quiet during 1955, but the reason
for this is that offsetting tendencies have been
at work. Electric power prices appear to have
been going down, while fuel oil and bituminous
coal have advanced considerably. The fall in
the price of electric power, moreover, has been
more apparent than real, since it reflects the
effect that a substantial advance in power consumption has had in pushing industrial users

Business
Conditions, January 1 9 5 6



The more important commodities whose
prices have shown movement in the past year
fall generally into three groups. First, there
are several important types of crude or raw
materials: natural rubber, steel scrap, fuel oil
and bituminous coal. Upward movement in the
prices of all of these, except coal, set in during
1954 or early in the recovery from the setback
that started the year before. Next came a num­
ber of semi-processed goods, like steel mill
products, nonferrous mill shapes and metal
construction components. Most of the push
behind the prices of these items came in 1955;
prices as the year opened were little different
from a year earlier. Finally, come finished
products, which for the most part have been
latecomers to the price procession. Prices of
construction machinery—tractors, graders and
cranes, for example—scored sizable gains in
1955, but these did not occur until the late
summer and early fall months.
Materials prices are generally more flexible
than prices of goods further along in the com­

modity pipeline. They typically respond to
demand pressures more quickly and more fully
than prices of semifinished and finished goods.
Many of the crude materials are well standard­
ized and thus easily traded in organized open
markets. Buyers are numerous and so are
sellers, and neither group has effective control
over prices. Processed and finished goods, how­
ever, are commonly bought and sold at
“administered” prices which are to some degree
controlled by sellers (and sometimes buyers),
at least against the effects of transient changes
in market conditions. Revisions in price sched­
ules usually come rather tardily and, when they
do, they often fall short of the maximum the
“traffic” would bear. Sometimes this tendency
to “hold the line” can even mean that the price
increases do not come at all.
The b a c k w a rd

data themselves reflect the impact of flights to
substitute goods or methods of production dic­
tated by shifting price relationships between
commodities and processes.
At the present, it seems possible that the
sharp uptrend in the nonferrous metals index
may somewhat overstate the net cost effect on
buyers. Reportedly, there has been a wide­
spread trend toward substitution of aluminum
for copper. Aluminum has not risen in price
as much as copper, so that the “effective” price
of copper-type material must be closer to the
aluminum price than the subindex would sug­
gest.
Similarly, but on the other side, reports of
steel conversions in the face of today’s tight
supply situation imply that the formal quota­
tions and indexes for the ferrous metals group

lo o k

One of the big drawbacks of data on prices,
including the price indexes, is that even the
latest available information is always old. When
the economy is bumping along at an even
clip, this shortcoming is not very important.
But when things are happening fast, old news
may be little better than none at all. Right new,
the latest available complete compilation of
wholesale prices applies to a day (Tuesday of
the week containing the 15th) three months
back. And the latest indexes—for the subgroups
and their major components—describe affairs
on a day about six weeks ago.
Daily figures for certain leading price-sensi­
tive goods are available promptly from official
sources and also are to be found in the financial
press. Yet the items covered are not necessarily
the significant ones at the moment, however
significant they may have been over a period
of years in the past.
Thus the gap between what has happened
and what is happening remains largely a matter
of uncertainty or, at best, crude conjecture.
Perhaps more serious as a drawback of price
data is the failure of published quotations to
reflect adequately concessions or premiums
that may be the initial form of sellers’ response
to changes in market conditions. Nor will price



The leaders: some of the important
prices that have given action
to the group averages
per cent, jonuary 1 9 5 4 *1 0 0

understate the upward movement in “effective”
prices that has been under way.
A price index is vulnerable to the passage of
time. The price changes that make it up have
to be “weighted” to reflect the relative impor­
tance of the items covered. And, in practice, the
weights are tied to some past period. The mix
of total commodity sales in 1952 and 1953
provides the weights currently used in the
wholesale index. Since the make-up of com­
modity purchases today differs from that of
1952-53, the index to some degree fails to give
a faithful picture of the net effect of a variety
of divergent price movements.
C a p acity g ro w th an d price pressure

The behavior of prices during the past two
years—particularly the last six months—shows
pretty clearly that the pace of expansion has
come to press against productive capacity in a
number of crucial sectors of the economy.

Capacity, however, is by no means a fixed and
unchanging magnitude. Since the War, an
unprecedented volume of investment in new
plant and equipment has increased the produc­
tion potential of the American economy by as
much as half. And the process continues, with
outlay in the coming year widely expected to
set a new record.
The supply side, then, is active as well as
the side of demand. Should the pressure on
prices continue to grow, this will not be the
effect of a failure of capacity and output to
grow, but the result of a burgeoning of demand
at an even greater rate. The firming of money
rates, some slowdown recently in residential
construction and the likelihood of a somewhat
slackened pace in automobile buying during
the coming season, however, furnish evidence
that market demand may be entering a phase
in which it is less likely to press so hard on our
growing productive capacity as it has lately.

What they’re saying —
about farm prospects, 1956
F

12

JL or Midwest farmers the winter months are
a period of inventory taking and planning for
the future. Even before the records are closed
for 1955, plans for 1956 begin to take shape.
By far the most important source of informa­
tion drawn upon in this appraisal and planning
process is the farmer’s own experience. But the
facts and opinions gleaned from a host of other
sources also have a bearing on the plans that
emerge. Newspapers and magazines, radio and
television, county agents, state colleges, profes­
sional farm managers, farm-oriented business
firms and the U. S. Department of Agriculture
all may be consulted. Probably no other kind of
business is so well serviced with technical and

Business Conditions, January 1 9 5 6



outlook information, and for the most part it
is available free or at nominal cost and is often
very good.
M o re of the sa m e ?

For several years now, farmers have pro­
duced more commodities than have been sold
for domestic consumption and export. Despite
a step-up in surplus disposal activities, stocks of
commodities owned and under price support
loan to the CCC have increased each year since
1952. In a way, this is the most important single
fact confronting Midwest farmers as they take
stock of the current situation and lay plans for
the year ahead.

The general economic climate in which
farmers will be operating in 1956 is expected
to be quite similar to that which prevailed in
1955. Domestic demand may expand further
but at a slower pace than in the past year.
Higher consumer income is indicated by pros­
pects for high-level employment, full work
weeks and a rising trend in wage rates. How­
ever, any increase in consumer expenditures
for food, as in other recent years, may go
largely for services related to the processing
and marketing of food and not show up as
increased demand for products at the farm.
It is in this setting that the U. S. Department
of Agriculture concluded at its annual outlook
conference that “a further drop in cash receipts
from farm marketings” is in prospect for 1956.
Furthermore, with farm production costs indi­
cated to remain at about current levels and
marketing charges likely to average higher than
in the current year, net farm income would also
decline. With this general appraisal of the agri­
cultural situation there is widespread agreement.
Export prospects are especially important to
farmers producing such Midwest commodities
as wheat, soybeans and lard. However, even
those farmers who produce exclusively for the
domestic market cannot afford to overlook the
export situation since land not used to produce
for export can be, and usually is, shifted to the
production of crops for domestic use. Fortu­
nately, the foreign demand for fats and oils, and
oilseeds, promises to remain strong, a much
more favorable picture than for other major
export crops, especially cotton, wheat and rice.
Total agricultural exports are expected to be
maintained about at the 1954-55 level.
Farmers’ costs, over-all, probably will show
little change in 1956. Prices paid for equipment
and materials of industrial origin are expected
to average higher than in 1955, but these in­
creases may be largely offset by lower prices
for materials of farm origin—feed, livestock
and seed. Thus, the cost-price squeeze will con­
tinue operative, except for those farmers whose
costs consist largely of purchased livestock and
feed or whose products show price gains.
Revisions in price support programs are not



Exports have been important factor
affecting change in stocks
ptrctn t of annual supply

per cent of annual supply

expected to materially change the agricultural
situation in the year ahead. USDA outlook
statements “leave out of account any changes
in farm programs that may be made in the
coming session of Congress” but note also that
while “such changes could affect the long-term
outlook very substantially” they probably would
not “affect the 1956 outlook very decisively.”
The Doane Agricultural Digest agrees with this
view, at least as it applies to the short run, and
advises that “no miracles or government pro­
grams will come along to make any great
changes in the farm picture during 1956.”
C on sum e rs w e ll fed

A factor stressed by some economists is the
increasing proportion of the population which
has graduated to the middle and upper income
brackets. This could result in a reduced response
in the demand for agricultural commodities
due to changes in income. In other words, after
some “fairly comfortable” income level is
achieved, a family may be purchasing about all
the food it wants. Additional expenditures for
food as the incomes of such families rise tend
to be for the purchase of additional services
rather than additional quantities of agricultural
commodities; for example, eating out.

Production increases in recent
years largely in livestock products

There is considerable room of course for fur­
ther upgrading of diets of many families,
especially those in the lower income brackets.
This is an important factor in the relatively
favorable long-term outlook for livestock prod­
ucts as compared with such crops as wheat and
potatoes. However, food consumption patterns
change slowly, and the gradual changes taking
place in American diets are of minor signifi­
cance in the farm outlook for 1956. Neverthe­
less, it is in the livestock products, and certain
fruits and vegetables, where U. S. farmers have
the best possibilities of expanding domestic
markets.
Sh iftin g le ve ls a n d sources

14

Farm income has been highly volatile over
the past 15 years. This reflects the changes in
demand for agricultural commodities, due
largely to war and reconstruction, and the slow­
ness with which agricultural output adjusts to
such changes.
Net farm income reached its highest level in
1947, reflecting the effects of small harvests
throughout much of the world and heavy de­
mands for relief feeding in war-disrupted coun­
tries. Farm prices and gross farm income set
record highs in 1951, under the influence of

Business
Conditions, January 19 5 6



Korea, but net income did not match the 1947
record. In recent years the trend in farm prices
and income has been generally downward even
though the economy over-all has moved to
higher levels.
However, agricultural income accounts for
only about two-thirds of the net income of
people living on farms, and their income from
work off the farm has not varied so much in
recent years as income from farm sources. This
fact, along with the decline in farm population
has provided some stability to the per capita
incomes of people living on farms which is not
evident in the agricultural income totals. As­
suming a continuation of good business and of
attractive job opportunities in most nonagricultural sectors of the economy, more farmers
located on relatively poor land or having inade­
quate capital will turn increasingly to nonfarm
alternatives in 1956 and succeeding years.
S tro n g finances, so m e ero sio n noted

Despite the lower farm income and the con­
tinued downtrend in farm commodity prices,
U.S. farm real estate values advanced in 1954
and 1955. Current reports from Midwest
bankers, however, indicate that land values
leveled off in areas affected by drouth and low
hog and cattle prices in recent months.
The trend in farm debt has continued up­
ward, reflecting a greater use of credit to
finance agricultural production as well as the
procurement of consumer goods. The increase
in farm mortgage debt was especially notable in
1955. The higher level of farm real estate
values, increased use of credit to finance real
estate transfers and some increase in the amount
of non-real estate loans refinanced into longerterm farm mortgage loans all contributed to an
increase of nearly 10 per cent in farm real
estate debt. Total farm debt, nevertheless, re­
mains at a relatively low level as compared with
the value of farm assets or the current level of
farm income.
A livestock a re a

The outlook for Midwest farmers is closely
tied in with livestock. Output of livestock prod-

economic situation of dairying. While dairy
ucts has increased more rapidly in recent years
product prices improved slightly during the past
than has the output of crops, and this trend is
year, prices of meat animals and grains de­
expected to continue. Possibly most important
clined. Moreover, a number of long-term factors
for the year ahead is the outlook for hog pro­
are also operating to boost milk output. These
duction.
include better quality cows, more nutritious
An indicated 11 per cent increase in the fall
roughages and more efficient production prac­
pig crop is expected to maintain hog marketings
tices. If output is increased and prices are
at a high level through the first half of 1956.
maintained at recent levels, dairy income would
Relatively low hog and corn prices in recent
of course rise somewhat.
months may cause farmers to cut back some­
what on the 1956 spring pig crop, especially in
Relatively favorable prices for eggs and
poultry during the latter part of 1955 and
the western Corn Belt. However, no sizable
reduction in U.S. pig crops is expected before
lower feed prices have boosted profit margins
the fall of 1956 and no substantial reduction in
and may have set the stage for increased output
hog slaughter before 1957.
and lower prices in the second half of 1956.
“Cattle slaughter may be reduced slightly in
However, growers have been cautioned that
1956, and cattle prices generally may begin a
any substantial increase probably would lead
slow recovery.” This prospect reflects the ex­
to a reoccurrence of price and profit difficulties.
pectation that slaughter of cows and heifers will
Feed crops an d so y b e a n s
slow down from the fast rate of the past year.
Midwest cropland is used largely to produce
Over-all, cattle inventories are expected to
livestock feeds. Supplies for the current feeding
remain close to the record levels of last year.
Barring severe drouth,
which could force liqui­
Incom e of farm people showed relative gain from
dation of herds, output
of beef would about
1940 to 1948, then slipped back to about prewar position
equal that of last year
per capita income
par capita income
but prices may be firmer
of nonfarm population
of farm population
as per capita supplies
decline a little. Accord­
ing to the USDA, “prof­
its in cattle feeding may
be no more than aver­
age, but might prove
better than the past
year in the longer feed­
ing programs.”
Dairy supplies are
expected to continue
burdensome for several
years as increased out­
put causes milk prices
to be heavily dependent
upon the price support
program. The indicated
increase in output is
based on the relative
improvement in the



Farm land v a lu e s move closer
to prewar relationship to farm income

per cent, 1 9 4 0 - 100

planted acreage has been reduced to the mini­
mum provided by law; a lower support price
has been announced for the 1956 crop.
In brief, farm prospects for 1956 indicate
a further tightening of the cost-price squeeze.
Not until output is brought into balance with
the requirement of the domestic and foreign
market and the large stocks accumulated from
previous harvests are substantially reduced will
the rather dim prospects be brightened.
O v e r the y e a rs

16

season are larger than in any previous year,
and the carry-over as 1956 harvests get under
way is expected to be at a record level.
Compared with a year ago, the corn supply
shows an increase of 8 per cent, the oat supply
is 12 per cent larger, the barley supply is 15
per cent larger, and the sorghum grain supply
shows a gain of about a third. The total feed
grain supply per animal is of record propor­
tions, and in November, prices received by
farmers for feed grains averaged 20 per cent
lower than a year earlier. The outlook is for
continued large supplies and with prices in­
fluenced strongly by government programs.
Soybean production has followed an upward
trend and a further increase in plantings is in
prospect. The 1955 crop is estimated to exceed
the previous year by nearly 30 million bushels
with crushings, exports and carry-over stocks
likely to be at new high levels. Economists in
the soybean states of the Midwest expect “prices
of soybeans for the year ahead to average
moderately above the loan rate.”
Wheat supplies are very large; the indicated
carry-over at the beginning of the 1956 harvest
will exceed a full year’s normal requirements
for domestic consumption and exports. The

Business
Conditions, January 1 9 5 6



Taking a look to the longer-term future, how­
ever, it is clear that the total demand for agri­
cultural commodities will increase substantially
as population growth continues and diets are
upgraded. A major question is whether output
will expand at a faster pace than demand. The
answer will depend on the pace of technical
progress and the amount of labor and other
resources used in the industry. Assuming a
continued rapid rate of advance in production
techniques, a smaller farm labor force will be
able to provide the nation’s requirements for
agricultural commodities. The longer-term pros­
pect for per capita incomes of those who earn
their livings in agriculture, therefore, will de­
pend on the size of the farm population as
well as the trends in output and prices of agri­
cultural commodities. A recent Michigan study
concludes that in the next 20 years farm popu­
lation may decline from the present 22 million
to about 15 million. However, the trend toward
suburban and country living may conceal the
decline in number earning their livelihood from
farming.

Business Conditions is published monthly by
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