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A review by the Fed eral R e se rv e Bank of Chicago

Business
Conditions
1 9 5 4 August

Contents
Reshuffle in autos

4

Building strong with liberal terms

8

State-local spending still climbing

11

Congress rewrites the tax laws

13

The Trend of Business

2-4

Trend

2

^ ^ ^ e c e n t months have been marked by an
uneasy stability in the over-all level of business.
Following the continued gradual slide-off
through the winter, most measures of business
activity leveled in March or April. Some,
notably retail sales and manufacturers’ new
orders, even advanced moderately in the second
quarter. Order backlogs continued to slide,
however, and wage and salary employment has
fallen somewhat further after adjustment for
usual season changes.
Major impetus for the business downturn
which began last summer has come from three
sources. First, business inventory policy shifted
dramatically from accumulation to liquidation.
Whereas business inventories were increasing
at an annual rate of more than 6 billion dollars
in the spring of 1953, firms began to draw
down stocks in the fall and the reduction has
proceeded at about a 5 billion dollar rate since
the turn of the year. Second, both expenditures
and new orders for national defense were cut
back sharply. Outlays for such purposes re­
cently have been running at about a 45 billion
dollar annual rate, 15 per cent less than a year
earlier. Third, consumer expenditures for some
kinds of durable goods— and for apparel—
dropped off appreciably last fall. Together, the
decline in these types of spending since the
spring of last year has amounted to more than
20 billion dollars— about 6 per cent of the
nation’s total annual output of goods and serv­
ices. Contributing to the generally weaker tone
of business has been a continued softening in
farm income and farm equipment demand.
Much of the reduction in aggregate demand
has been directly reflected in manufacturing
activity. Total industrial production dropped
10 per cent from July through March and has

Business Conditions, August 1 9 5 4




OF

BUSINESS

shown very little recovery since then. Durable
goods— especially important in the Midwest—
have taken the brunt of the decline with output
off 15 per cent. Since the turn of the year,
nondurable goods have regained about half of
the ground lost in a 9 per cent production dip
between last May and December, but output
of some types of products is still well below a
year ago.
Employment of production workers in manu­
facturing has undergone comparable declines.
The total number of such workers has dropped
11 per cent in the past year, with employment
in ordnance, electrical and nonelectrical ma­
chinery, transportation equipment and primary
metals off 15 per cent or more. Production
workers in some nondurable lines, such as
textiles, apparel and rubber products, have also
been cut 10 per cent or more as compared with

Total personal expenditures
hold stable as investment and
Government spending slip

a year ago. Outside the manufacturing sector,
employment has fallen off substantially only in
mining and transportation.
Despite these sizable cutbacks in industrial
activity, effects of the downturn on other areas
of business have been quite limited. Total con­
sumer expenditures have been well maintained
and retail sales after sagging during the fall
and winter have increased considerably in re­
cent months. Automobile demand, in particu­
lar, has shown increased strength in the spring
markets (see pages 4 -8 ). Although merchan­
dise promotions have been widespread and
concessions from list price common in some
major lines, both the wholesale and consumer
price indexes have held firm during the past
year. Total business expenditures for new
plant and equipment have been maintained so
far at close to last year’s record pace despite
lower output and sales. Finally, the stock
market has staged a broad and spectacular
advance during the business decline.

Em ploym ent declines
most severe in manufacturing
per cent change, may 1 9 5 4 from may 1953
-3 0

-20

-10

0
F lin t
Des Moines
Grand Rapids
U. S *

Chicago
Madison
Milwaukee
Indianapolis
Peoria
Rockford
Detroit
Quad Cities
Fo rt Wayne

Su sta in in g fa c tors lim it decline
What accounts for the lack of secondary
effects normally expected to accompany a
business downturn? The lowering of personal
income tax rates and termination of the cor­
porate excess profits tax at the turn of the year
undoubtedly played a part. Largely owing to
the tax reduction and higher unemployment
compensation and social security payments,
spendable personal income has been virtually
maintained despite an 8 billion dollar drop in
wage and salary receipts. Corporate profits
after taxes in the first quarter were only mod­
erately lower than in early 1953, although pre­
tax earnings fell nearly 20 per cent. Moreover,
excise taxes on many items were cut April 1
and the new tax bill just agreed upon in Con­
gressional conference committee will further
reduce tax payments for some individuals and
firms (see pages 13-16).
Prompt and vigorous monetary action to
ease the availability and cost of borrowed
money has also contributed to limiting the
downturn. Ample supplies of short-term funds
have prompted banks and other lenders to seek



Racine
Muskegon
So uth Bend
Kenosha
•per cent change, june 1954 from june 1953

additional business and may have reduced
financial pressures to liquidate inventories. In
the capital markets, lower borrowing costs ap­
pear to have stimulated municipal, corporate
and institutional bond offerings to finance new
capital projects (see pages 11-12). Easier credit
terms for Government-insured and conven­
tional mortgage loans certainly have provided
a major prop in sustaining home-building
activity (see pages 8-11).
Perhaps the most important supporting fac­
tor of all has been the maintenance, throughout
the downturn, of business and consumer con­
fidence regarding future prospects. In part, this
attitude was prompted by the easier tax and
monetary policies. But the confident tone of
business also has reflected a belief that the

Decline halted in most
business measures
Per cent ch a n g e :
1953 high
to
M arch 1954

M arch
to
Ju n e 1954

In d u stria l p ro d u ctio n ....................... .

— 10.2

+ 0 .8

W a g e an d s a la r y e m p lo ym e n t..

— 3.2

- 0 .7

-

+ 0 .3

A v e ra g e hours w o rke d in
m a n u fa ctu rin g ..................................

3.9

P erso n al in co m e .....................................

— 1.6

R etail s a le s ...................... ................. ........

-

4 .0

M a n u fa c tu re rs’ s a le s.........................

-

8 .7

+ 0 .1 *

M an u factu re rs' new o rd e rs..........

- 1 1 .7

+ 1.1*

0*
+ 2 .9

M an u fa c tu re rs' o rd e r b a ck lo g s.

- 3 0 .0

- 5 .6 *

W h o le s a le p ric e s..................................

-

- 0 .5

0 .4

‘ May data la st ava ila b le.

recession would be short and moderate, and
that longer-term prospects include a vigorous
growth potential. In any event, continued highlevel spending and reluctance to trim earlier
goals have done much to buoy up business
generally.
S ta b ility no t enough

4

Continuance of the present level of activity
for any appreciable length of time, however,
would be increasingly unsatisfactory from the
standpoint of utilizing the nation’s productive
resources. Business has invested 40 billion
dollars in the replacement, modernization and
expansion of facilities during the past year.
Since a sizable part of this spending has been
for the purpose of increasing the ability to
produce, and since total output is well below
earlier levels, idle capacity has developed in
many lines. Moreover, if the demand for goods
and services does not continue to grow, even
present levels of business would soon be en­
dangered. Business confidence that expanding
markets are in store might well be weakened
by failure of a pickup to materialize in the
months immediately ahead.
Equally important is the decline in employ­
ment which has taken place. Total employ­
ment is 1.1 million lower than a year ago, and
has shown little tendency to pick up more than

Business Conditions, August 1 9 5 4



seasonally as yet. Nonfarm wage and salary
employment in the nation is 1.9 million— 4 per
cent— below July 1953, and many individual
labor areas have been harder hit. In the
Seventh District, for example, employment has
declined by more than 5 per cent in 10 of 16
leading centers during the past year, and is
25 per cent or more lower in 2 (see chart).
Underutilization of the available labor force
probably would gradually become more wide­
spread should business activity remain at cur­
rent levels. Accompanying an expanding popu­
lation, the number of job seekers is expected to
grow at an annual rate of around 600,000 in
the years immediately ahead. A gradually ris­
ing rate of labor productivity, resulting largely
from installation of new and better tools and
introduction of more efficient processes, will
also tend to reduce the number of available
jobs relative to the total national output. More­
over, rising levels of output and sales of goods
are required to provide job opportunities for
those workers shifting from less productive
activities— a tendency which has been espe­
cially marked in the downward trend of agri­
cultural employment.

MI DWES T

I NDUSTRY

Auto output in seaso n al trough
I n June automobile dealers delivered an esti­
mated 560,000 new cars to their customers.
This total, the highest for any single month
since 1950, made a sizable dent in the heavy
inventories which had been reported in April
and May. A further reduction in the number
of cars on hand is anticipated during July and
August. With dealers’ stocks above their yearago level, producers are curtailing production
schedules to reduce the overhang of 1954 mod­
els by the time the ’55s are first offered to the
public later in the year.
Almost 3 million passenger cars were pro­
duced in the first six months of 1954. This

first-half total was exceeded only three times
before— in 1950, 1951 and 1953. The drop
from last year was 9 per cent. First-half truck
output was off about 12 per cent.
The over-all results so far in sales and out­
put have been satisfactory on the basis of
expectations at the start of the year. They have
been achieved, however, under conditions of
strenuous competition which have eroded
profits of most manufacturers and dealers.
There can be little doubt, moreover, that the
highs for the year were established in the sec­
ond quarter.
Seasonal p a tte rn to re tu rn
Like most other important Midwest indus­
tries, the motor vehicle producers had been
singularly free from production snags until the
Chrysler walkout in July. Labor peace plus the
ready availability of components which had
been on allocation in past years allowed pro­
ducers to gear output schedules to sales pro­
grams. As a result, the stage appears set for a
true reflection of seasonal demand tendencies.
In prewar years, 55 to 57 per cent of all pas­
senger cars usually were produced in the first
half of the year. Prior to 1953, in the postwar
period, this pattern had been obscured by a
shortage of men and materials and by demand
backlogs. Even last year the pattern was dis­
torted by work stoppages and other production
difficulties in the first half which hampered cer­
tain producers, particularly Ford. As a result,
output continued at a high level through Octo­
ber before sharp cutbacks were made in the
final months of the year. Nevertheless, tabula­
tions show that 53 per cent of all cars produced
last year were made before July 1. If a seasonal
pattern similar to prewar emerges in 1954,
second-half output would be 15 to 25 per cent
less than in the first half. Preliminary reports
indicate that July automobile output will total
only 450,000, compared with 500,000 in June
and 600,000 in July a year ago.
Ex p o rts help truc k output
In the first half of 1954 factory sales of
trucks to American dealers and the Govern


P assen g er car production falls
as model changeover nears

jan

feb

mar

apr

may

june july

aug

sept

oct

nov

dec

Truck output more stable than last year
‘ thousands
150 ‘

jan

feb

mar

apr

may june july

aug

sept

oct

nov

dec

ment were 22 per cent below last year; a de­
cline which reflects lower demand of business
firms and farmers as well as reduced buying
by the military. The drop in total truck output
was much less than this because of an increase
in exports.
For the first five months of this year 78,000
trucks— 17 per cent of total output— were sent
abroad, compared with 59,000 a year ago.
There has been a rise in exports of automobiles
over last year also, but this is of minor im­
portance since foreign sales in recent years
have amounted to only about 3 per cent of
U. S. production.
Behind the aggregates
Producers of automobiles and parts through­
out the nation have been employing about
775,000 workers this spring— 200,000 fewer
than last year. In the Detroit area alone the
drop has been 115,000 or 27 per cent. In
addition, average hours of production workers
fell from 41.9 in April of 1953 to 40.7 in April
of this year. Higher hourly earnings, however,
have held the decline in weekly earnings to a
much smaller proportion. Auto workers con-

tinue to be well paid relative to those in other
industries. They are averaging about $89 per
week compared with about $70 for all manu­
facturing workers.
Some of the over-all decline in automobile
industry employment is doubtless a result of
defense contract completions or cancellations.
Representatives from certain cities have ap­
pealed to Washington for additional defense
work since unemployment in many of them
substantially exceeds 6 per cent, a ratio which
entitles a locality to special consideration in
awards of new contracts. So far, however,
little new business has been acquired. The
likely decline in output in the second half of
1954 suggests that unemployment will be
aggravated further before a betterment occurs.
Not all elements of the automotive industry
have fared equally well in the competitive drive
for sales. The following table and the accom­
panying chart portray the shift among pro­
ducers which became noticeable last year and
was intensified this year. In general, the least
favorable results have been chalked up by the
smaller producers. Per cent changes in pas­
senger car output between the first halves of
1953 and 1954 were:
G e n e ra l M otors ........................................................— 0 .9 %
Ford

................................................................................... + 4 0 .6

C h ry sle r

.......................................................................... — 4 5.8

O th e r p r o d u c e r s ........................................................— 6 4 .7
Total

6

............................................................................. -

9.1

Changes in output among producers have
affected employment and business conditions
in the areas in which the various firms have
their principal operations. Thus, South Bend
and Kenosha, the homes of Studebaker and
Nash respectively, have suffered severe unem­
ployment. In Detroit the favorable showing of
Ford and certain GM installations has not been
sufficient to outweigh the declines at Chrysler,
Packard and Hudson. The General Motors
cities such as Lansing (Oldsmobile) and Pon­
tiac (Pontiac) have maintained employment
fairly well. Flint (Chevrolet and Buick) has
enjoyed a substantial rise in employment since
last year.

Business Conditions, August 1 9 5 4



One of the reasons frequently cited as en­
couraging the merger trend is the need to
strengthen dealer organizations. Producers are
almost completely dependent upon these thou­
sands of independent businessmen to merchan­
dise their products. Dealers must have, in ad­
dition to skill and customer goodwill, financial
capacity and credit resources adequate to carry
sufficient stocks of new and used cars.
Some dealers in d iffic u lty
The National Automobile Dealers Associa­
tion (NADA) has complained that it has lost
over 800 of its 30,000 members in the past
year. Dun and Bradstreet reports that failures
of retailers in the automotive group through
May were up 32 per cent over last year and
double the number for the 1952 period. More­
over, NADA states that over-all dealer profit
margins so far this year have been 0.8 per cent
of sales as compared with 2.2 last year. Ob­
viously, many dealers, particularly those han­
dling less popular makes, have lost money even
during the peak selling period just past.
Many dealers have received new cars faster
than they believed that these vehicles could be
sold without undue sacrifice of profit margins.
This condition has led to “bootlegging” of the
new cars; that is, resale at little or no premium
over cost to a wholesaler or used car dealer
who removes them from the local market.
Usually this process has moved cars from rural
or semirural areas to larger centers. As a result,
new cars of various makes have been offered
for sale by dealers who are not authorized
representatives of the manufacturers. This
practice, of course, increases competitive prob­
lems of the franchised dealers in some areas.
Dealers who believe they have been injured
by these developments have responded by com­
plaints to manufacturers, threats of anti-trust
actions and attempts to create “codes of ethics”
which would proscribe such practices. Manu­
facturers have attempted to keep down the
secondary market in new cars by threatening
offending dealers with the loss of their fran­
chises. This threat does not, however, carry
the weight it did a few years ago when dealer

G row ing sh are of car market
won by large producers
4%

other

9%

14%

13 %

✓
20%

C h ry sle r

24%
22%

/

/
31%

25%

Fo rd

21%

1,

21%

44%

General Motors
T

■

*'

43%

46%

Jj

5

To w a rd 1 9 5 5

i l B
1937-41
average

SOURCE:

1949

1953

1954
(6 months)

W ard's Automotive Reports

profits were at high levels. Some of these deal­
erships, moreover, have changed hands since
the lush years and present owners do not have
a reservoir of past earnings to sustain them.
The urge to m erge
Automobile manufacturing has long been
considered an example of an industry charac­
terized by “economies of scale.” That is, low
cost operation depends on the ability to take
full benefits from mass production; to buy in
huge quantities; and to spread overhead and
developmental expense over many units.
Under these conditions a small operator has
difficulty competing with a large concern on a
price basis. As a result, the “independents” in
the automotive industry have turned to merg­
ers in an attempt to improve their sales and
earnings prospects. Proponents of the mergers
have hoped to cut costs principally by fuller
utilization of productive facilities and by reduc­
ing administrative expenses.
If the Studebaker-Packard combination is
approved by stockholders all of the inde­
pendents will have been involved in mergers.
Kaiser and Willys have joined to form Kaiser
Motors, and Nash and Hudson are now merged
as American Motors. Additional combinations




are rumored, either through further pairing up
or assimilation of components producers.
Many manufacturers of parts and accessories
also have suffered substantial reductions in
volume and profits this year. In part, this is
because the finished car producers are fabri­
cating more components themselves. This has
come about as a result of acquisitions of new
affiliates or through an attempt to employ
capacity which otherwise would be idle. Nev­
ertheless, car producers will continue to be de­
pendent upon a multitude of suppliers of ma­
chinery, dies, castings and other items. General
Motors’ officials have stated that their organ­
ization buys from no fewer than 12,500 inde­
pendent firms.

Model changeovers in most cases probably
will occur sometime this fall, somewhat earlier
than in recent years. At that time the length
of plant shutdowns will be largely dependent
upon the supply of unsold 1954 models on
hand. At the end of June dealer holdings were
still fairly large, but amounted to only about
four or five weeks’ production. The average
shutdown is unlikely to exceed that time span.
As usual, prospective car buyers will be in­
terested in the appearance and mechanical
features of new models, but they will show
perhaps more than usual interest in the price
tag. No price changes of significance have
been announced so far in 1954, but the intro­
duction of new models will provide the occa­
sion for a critical review of price policy and
its role in the competitive race.
New car buyers enjoy lower prices now than
two or three years ago. The cuts, however,
have come out of the dealers gross margin, not
from lower factory list prices. The NADA
dealer profit figures suggest that reductions
from this source are about at an end. Because
of the drastic reduction in used car prices in
late 1953, most new car buyers probably were
little better off this spring than a year ago. The
net cost of a new car to most buyers is deter­
mined largely by the value of the car offered
as a trade-in.

Looking ahead to 1955 industry officials
hope to see more cars produced and sold than
in 1954. If this proves to be the case, increased
replacement demand will be primarily respon­
sible. Cars sold in 1950, by far the biggest
year in history, will then be five years old. By
that time also scrappage may be eating into
early postwar models for which market values
will be approaching the vanishing point.

H O U S I N G

Construction sets fast p ace; home
building responds to e a s y credit

r

8

V ^onstru ction activity, contrary to most ear­
lier expectations, continues to set new records.
As one of the few major types of business
activity to exceed year-ago levels, total con­
struction outlays in the first half were 2 per
cent higher than in the same months of 1953.
Paced by commercial building, private nonresidential construction scored the largest gain
— 10 per cent. Residential building also was
in moderately larger volume than last year,
however, and public construction equaled that
of early 1953 despite a sharp drop in outlays
for public housing and military installations.
New contract awards, moreover, have con­
tinued strong throughout the spring, not only
have the gains over 1953 been large, but they
have widened as the year progressed. Thirteen
per cent ahead of 1953 in the first quarter,
the dollar volume of contract awards surpassed
last year by 20 per cent in the March-June
period. The number of new housing starts also
has slightly exceeded last year’s 1.1 million
rate. Consequently, a high volume of construc­
tion expenditure seems assured in the months
immediately ahead as work already started
moves toward completion. Government esti­
mates of outlays for the year as a whole were
even upped recently to exceed 1953’s 35 billion
dollar record by a small margin.

Business Conditions, August 1 9 5 4




Commercial b uilding booming
By far the most striking advance in construc­
tion activity this year has taken place in com­
mercial building. Nationally, such outlays
during the first half totaled nearly 1 billion
dollars— 35 per cent more than in the same
1953 period. In the Midwest, commercial
projects have shown an even larger year-toyear gain. Contract awards in the Chicago and
Southern Michigan territories (roughly the
Seventh District) from January through May
ran 75 per cent ahead of last year. Although
all types of commercial building have been
stronger than a year ago, awards for the
modernization and construction of stores and
restaurants scored the sharpest increase—
amounting to nearly two and one-half times
the early 1953 volume in this area. Awards
for office, buildings were one-fifth larger.
In large part, the boom in commercial con­
struction reflects the need for new shopping
facilities in rapidly growing suburban and out­
lying areas. New shopping center projects are
now underway in most District metropolitan
centers. Increasingly vigorous competition at
the retail level also has encouraged moderniza­
tion and improvement schemes for existing

All typ es of contract awards
well above last year in dollar volume
per cent change, ja nuo ry-m a y 19 5 4 fro m 19 53

total awards

S O U R C E:

nonresidential
b uild ing

F. W . Dodge Corporation

re sid e n tia l
b uild ing

public works

buildings. In addition, construction curbs
placed upon commercial projects during the
Korean war and accompanying defense build­
up in 1951 and 1952 probably delayed until
recently many building programs then under
consideration.
Industrial building, on the other hand, was
in many cases encouraged during this earlier
period, and in recent months has fallen well
below last year’s record volume. Nationally,
outlays so far this year are down about oneeighth and new contract awards are off onefourth. Awards in this area have declined less
sharply due mainly to larger auto plant
expenditures in Michigan. Completions of
industrial projects for which accelerated amor­
tization certificates were issued, as well as gen­
erally lower rates of output, appear responsible
for the reduced level of industrial building.
Since ample plant capacity to meet current and
immediately prospective demands now exists in
most lines of activity, there is little reason to
expect any pickup in such building in the near
future.
Construction of most kinds of public facili­
ties has increased substantially this year. Out­
lays during the first half were 14 per cent
higher than in 1953 for educational buildings,
20 per cent larger for highways and 15 per cent
greater for sewer and water installations. New
awards for such purposes also have continued
to run well ahead of last year’s volume. In the
Seventh District, contract awards for school
buildings are up 50 per cent, although the
volume of hospital, religious and other private
institutional projects is a little lower than last
year. Awards for public projects such as high­
ways, bridges, and water and sewer facilities
are also half again as large as last year, due in
part to the letting of contracts for the Mackinac
bridge last spring.
Construction of public facilities generally
has not kept pace with home building, popula­
tion growth and the postwar improvement in
the standard of living. Thus a tremendous
backlog of need for such facilities exists (see
pages 11-12). Moreover, funds are readily ob­
tainable in the capital markets for most public




P rivate housing starts above 1953
in major District centers

projects, and borrowing costs are well below
those of a year ago. Consequently, public con­
struction is likely to equal or exceed present
levels for some time to come.
Home building stro n g in M id w e st
Private housing starts have continued con­
siderably stronger through the spring than had
been generally anticipated. For the first six
months, such starts numbered 564,000 nation­
ally, about 2 per cent more than in the
same months of 1953. The dollar volume of
work completed was slightly higher than a
year ago. But in most major District centers,

home-building activity has been substantially
above last year’s level. From January through
May, year-to-year gains in the number of pri­
vate building permits issued amounted to 21
per cent in the Chicago area and 17 per cent
in the Detroit area. In the first four months,
such permit issuances were up 37 per cent in
Milwaukee and 12 per cent in the Indianapolis
area.
This upsurge in home building has occurred
in the face of generally lower levels of em­
ployment and factory earnings in most District
centers. Although the present and prospective
job situation clearly is an important factor in
the demand for housing, it is not the only one.
The quantity and quality of housing already
available in a community, and the availability
and terms of mortgage credit may in some
cases be more important considerations.
In some places, such as Detroit, Racine and
Rockford, building permits have equaled or
exceeded early 1953 despite substantial em­
ployment declines. On the other hand, housing
activity has been moderately lower in a few
centers such as Des Moines and Lansing, even
though employment has been well maintained.
The sharp curtailment in jobs in South Bend
and Kenosha, however, has been reflected in
substantially lower levels of building.
Home-building activity has received consid­
erable impetus from the much easier mortgage
market which has developed since last fall.
Financial institutions have ample supplies of
investible funds as a result of monetary actions
providing additional bank reserves, repayments
on outstanding loans and a record inflow of
savings so far this year. At the same time, the
volume of funds going into some other invest­
ment outlets— business loans, consumer credit,
corporate security issues— has slackened, with
the result that interest rates generally have
dropped well below a year ago. Consequently,
lenders have turned increasingly to mortgages
as an outlet for funds.
M ore v e te ra n s’ loans
10

Under these circumstances, VA guaranteed
home mortgage loans have again gained favor

Business Conditions, August 1 9 5 4




N ew housing starts top
net household formations
thousand u n its

i,600rhousehold formation^
permanent nonfarm
housing starts
1,200

’ Changes are fo r a p ril to a p ril of fo llo w in g year
^Annual rate in f ir s t five months

with lenders, especially in view of the higher
interest rate established for such loans in May
1953. In the first six months, the number of
private housing starts carrying VA loan financ­
ing was more than two-thirds larger than in the
same period of 1953, while housing starts sub­
ject to FHA and conventional mortgage loans
declined in importance. Moreover, competition
for VA mortgages has brought a substantial
relaxation in terms, with such loans commonly
available on a 30 year maturity and involving
down payments of 5 to 10 per cent and, in
some areas, no down payment at all except
closing costs. Terms on conventional mort­
gages also appear to have eased, but to a
lesser extent, and interest rates commonly have
slipped Va to Vi of 1 per cent as compared
with last year.
The Housing Act of 1954, now up for final
vote in Congress, would relax terms on FHA
insured home mortgages in several respects.
First, maturities on new houses would be
extended to 30 years, as compared with 25
years currently on houses valued above $7,000.
Second, down payment requirements would be
lowered appreciably on new houses priced
above $11,000. Typical minimum down pay­
ments would be 10 per cent on a $12,000

house, 13 per cent on a $15,000 house, and
15 per cent on a $18,000 house, as compared
with 20 per cent currently. Third, the maxi­
mum loan limit for FHA single-family mort­
gages would be increased from $16,000 to
$20,000. Finally, down payments would be
lowered and mortgage maturities generally
lengthened for loans on existing homes.
Sa tu ra tio n o f m a rke ts?
A longer-run problem which appears to have
been developing over the past several years is
the possibility that the demand for further
additions to the housing stock will be curtailed
in many communities. Since early 1950, per­
manent housing starts have exceeded net annual
additions to the number of households in the
nation by a substantial margin (see chart).
Household formations have dropped from a
postwar high of 1.6 million in the year ended
April 1948 to 950 thousand in the year ended
April 1953. Moreover, such additions to the
number of households are expected to drop at
least moderately lower for some years to come.
Partly accounting for the current and prospec­
tive decline is a reduction in marriages reflect­
ing lower birth rates during the 1930’s. In
addition, undoubling of married couples living
with other families has about been exhausted
as a source of new demand for housing
accommodations.
The margin between housing starts and
household formations has averaged around
125,000 in recent years. It is clear that this gap
has been substantially larger than destruction
and demolition of existing structures, and that
vacancies have been increasing gradually in
consequence. Unless surplus dwellings can be
disposed of, larger vacancies eventually will
bring cuts in apartment rentals and prices of
existing houses, thus tending to detract from
new housing demand.
On the other hand, the widespread desire of
families to better their housing standards is
apparent. Mortgages are available on easy
down payment and monthly payment terms,
and so long as borrowers and lenders feel that
job and income prospects warrant taking on




such debts, home ownership can continue to
expand. In this event, the market for new
housing might continue relatively strong even
though substantial vacancy ratios develop in
rental housing.

PUBLI C

FI NANCE

State and local governm ent
e x p en d itu re
JzLxpenditure by the states and their local
political subdivisions continues as one of the
few components of total spending on goods
and services to show sustained growth. The
state and local units, unlike their big brother
in Washington, are reputed to follow fiscal
“rules of the game” familiar to individuals and
businesses, trimming their outlay when busi­
ness slackens. The recent recession, however,
has had no observable effect on their outgo.
The expectation that this will continue to be
true is widely expressed.
Explaining this rise are several factors, some
by now familiar. One of these is the presence
of a backlog of capital needs, estimated to
total as much as 100 billion dollars. Largely
the legacy of two decades of neglect of physical
plant, of enforced inability to replace, to en­
large and to relocate investment in the facili­
ties furnished by the state and local govern­
ments, this deficiency has sparked a rapid
growth in public construction activity since the
relaxation of war and postwar shortages and
controls. From a level of a billion a year back
in 1946, construction spending (financed by
state and local funds only) had risen to the
6'/2 billion mark by the first quarter of this
year. The pace of new construction has been
rapid, but it is hard to determine how much,
if any, real headway has been made in working
off the arrearage, simply because of the parallel
emergence of new demands.
Another factor behind the growth in state-

local spending has been the effort to bring
current services abreast of present-day stand­
ards of living— to provide the services pur­
chased through public expenditure that go with
services and products purchased privately in a
community experiencing steady growth in per
capita income. Much of the impetus behind
toll road building, for example, has arisen
from the desire to provide the kind of highway
that will unleash the potential of the modern
automobile.
Technological evolution has an impact in
other ways, also. A generation ago it was not
uncommon for municipalities to dump their
raw sewage into nearby streams. The alterna­
tives, if known, were too costly to be practical.
The modern community, however, will treat its
sewage by radically new processes that permit
the recovery of valuable by-products and that
render effluent harmless and inoffensive. The
innovation is adopted both because the new
techniques now have been perfected and be­
cause today’s taxpayers would regard the older
practice as inconsistent with present standards
of public health and community welfare.
Public services and facilities consistent with
a private mode of living long since left behind
cannot survive indefinitely. The one-third rise

State-local capital borrowing
outpaces expansion
in construction spending

Business Conditions, August 1 9 5 4



in real income per head that has taken place
since 1940 inevitably has provoked dissatisfac­
tion with governmental standards and tech­
niques suited to prewar days. Today’s commu­
nity is better off by far than it was a generation
ago; accordingly, it will expect more and better
public services just as it expects more and
better services of a privately-supplied nature.
Finally, the fact that the means have been
at hand for the financing of a swelling volume
of state-local investment is to be reckoned
among the causal factors. Balances accumu­
lated during the war have been important, until
recently at least. Meanwhile the credit mar­
kets have supplied state and local units with
an unprecedented flood of borrowed funds.
The sharp upswing registered recently in
state and local borrowing for capital purposes
suggests that construction spending during the
coming year will rise. On the accompanying
chart the lag between borrowing and the
expenditure of borrowed funds for construction
purposes is brought out by the use of separate
scales; borrowings in 1952, for example, are
plotted with expenditures in 1953. The rise in
state-local borrowings during the last several
quarters has been sharp. If past relationships
continue to hold, this could be taken to presage
a similar growth in construction activity.
But there is reason to believe that the period
by which borrowing leads actual spending may
be lengthening out. Increasing emphasis has
been placed ypon very large construction
undertakings— such as expressways, toll roads,
bridges, and the like— in recent state-local
capital investment programing. Such projects
necessarily get under way more slowly and
take longer to complete than the smaller-scale
jobs such as schools and water supply and
sewage disposal systems. Today’s borrowing,
therefore, may actually spread a stream of
construction spending over a two- or threeyear future period. In any case, the record
volume of borrowings during the past few
quarters undoubtedly has provided the basis
for high-level state and local construction
activity in the rest of 1954 and early 1955,
and, probably, some time beyond.

F E D E R A L

TAXES

A busy ta x y e a r — ra te s cut, ta x
law s revam p ed
I t may seem strange, but controversy is
usually more bitter when Congress has a
chance to cut taxes than when it is faced with
the unpleasant necessity of boosting them. The
reason is that tax increases are enacted only
when their urgency is clear to everyone, as in
wartime or in other national emergencies. In
such circumstances, most people accept, no
doubt gloomily, the need for higher taxes with­
out doing too much jockeying for personal
advantage. However, when tax reductions are
in the works, there is no sense of urgency to
prevent taxpayers of all sizes and shapes from
doing their utmost to impress the Congressional
committees which write the tax bills with the
unfairness of their own particular tax burdens.
And so it has been in recent months, as Con­
gress has written, debated and passed two tax
bills, one to lower excise taxes and the other
to grant selective tax relief in the course of
overhauling the entire Federal tax structure.
A complicating fact has been that the tax bills
have been enacted in the shadow of fears that
the dip in economc activity will persist or even
worsen. These fears have stirred up demands
for more tax reduction than the Treasury
thinks wise and have stimulated arguments
over which forms of tax relief are most con­
ducive to improvement in business conditions.
Complicating things even more has been the
fact that this discussion and controversy has
occurred in an election year.
The excise

b ill

Although the tax reform legislation had the
benefit of months of spadework by Treasury
and Congressional experts last year and of
Administration endorsement, the bill reducing
excises was on the President’s desk before the
reform bill had progressed even halfway
through Congress. This was because excise




taxes were reduced by amending another tax
bill, one which had to be rushed through before
April 1.
The 1951 Revenue Act, passed when the
Korean war was still raging and our defense
build-up was in its early phases, raised the rates
of the excises and personal and corporate
income taxes. These increases, however, were
to expire this year— the personal tax increases
on January 1 and the others on April 1. The
former did in fact expire, but extension of the
higher rates of the corporate tax and the excises
for at least another year was a high-priority
element of the President’s program.
By the time the Administration’s excise tax
extension bill reached the House, large majori­
ties of both parties had endorsed some variant
of an earlier proposal to limit to 10 per cent
all excise rates excepting those on alcohol and
tobacco. Accordingly, this limit was adopted.
The only arguments in the House, and in the
Senate a little later, were over amendments
cutting certain excises somewhat more,
particularly those on admissions, automobiles
and home appliances. The final bill, as signed
by the President, maintained for another year
the high 1951 rates on liquor, tobacco, automo­
biles, gasoline and a few other things, while
cutting to 10 per cent the previous 20 per cent
rate on furs, jewelry, luggage, cosmetics, cam­
eras and films, light bulbs and admissions, and
the 15 per cent rate on passenger fares, local
phone service, telegrams and sporting goods. It
also halved the 10 per cent rate on most home
appliances and exempted from the admissions
tax tickets costing 50 cents or less. Most of the
over 10 per cent rates dated far back, to 1943
and 1944, at which time they were imposed in
some cases mainly to restrict consumption of
the taxed items.
The excise extensions figure to save the
Treasury 1.1 billion dollars in a full year, while
the cuts will cost 999 million, so the Treasury
is just a little bit ahead.
The re fo rm

b ill

Actually, tax reform is a continuous process,
for even when the primary intention of Con-

14

gress and the Administration is to make major
changes in revenue yields, structural reforms
creep into the body of a general revenue bill.
This year, however, there was to be no general
revenue bill: the announced intent of the Ad­
ministration and the tax-writing committees of
Congress was to revise and reform the tax sys­
tem, not to make big rate changes. When the
bill reached the debating stage, the fight over
increasing personal income tax exemptions
from the existing 600 dollar level obscured the
reform aspects of the legislation, at least in the
press. And rightly so, for there was a matter
of anywhere from 2.4 to 8 billion dollars in­
volved, affecting millions of personal income
taxpayers. The actual proposal debated in both
Senate and House was one to increase the
exemption to 700 dollars, with certain restric­
tions to minimize the value of this to higher
bracket taxpayers. This would have cost the
Treasury about 2.4 billion dollars. It was nar­
rowly defeated in both Houses, and a number
of variants of this general tax reduction device
were similarly rejected. As it stands, the new
law offers no over-all tax reduction.
There are few things in the tax revision bill
proper to make it as big a change for the better
as its more vocal sponsors claimed, nor as big
a change for the worse as its more vocal op­
ponents feared. Most of the 800-odd pages of
the new law just restate existing law; this is
because the bill was first and foremost a gen­
eral technical overhaul of the Internal Revenue
Code. Rewriting of complex laws— and the
complexity of the Internal Revenue Code is
legendary— is needed periodically and the tax
laws had not gone through this for some time.
Congress constantly changes the laws to keep
up with revenue needs, with court interpreta­
tions of the laws and with changing ideas about
tax. policy. As the laws are changed, the Code
becomes even more complicated. Moreover,
revenue acts often are passed so hastily that
their language leads to unforeseen and un­
wanted results when the laws are applied.
Besides rewriting the Code, the purposes of
the bill were to correct certain marked inequities in the taxation of personal income and

Business Conditions, August 1 9 5 4




to create what was held to be a sorely-needed
more favorable climate for business growth
and expansion. Despite the fact that popular
ideas differ about which changes will best cor­
rect inequities and stimulate business, the only
change to get much attention from any except
the experts and those directly affected, con­
cerned the provision for partial tax relief for
dividend income, and even this argument was
tame compared to some past tax debates.
The dividend credit
The corporation income tax has a somewhat
strange position in our tax system. It was
originally conceived as a distinct levy on cor­
porate profits rather than, as is the case in
some other countries, a way to obtain revenue
from intermediaries from whom taxes can
easily be collected. But corporations as such
ordinarily do not bear the tax in the last
analysis. It may be passed on to consumers in
the form of higher prices, it may reduce divi­
dends paid to stockholders, it may reduce stock
prices by reducing corporations’ retained earn­
ings and hence their assets, or it may have any
combination of these effects. Because of un­
certainty over who bears the burden of the tax
and because it is so hard legally to distinguish
costs from profits (which are supposed to be
the proper basis of the tax), no one is really
happy with the corporation income tax. Rev­
enue requirements being what they are, we are
probably stuck with it, however, and with a
source of perpetual controversy.
A major complaint has been that, to the
extent the tax is ultimately borne by dividend
recipients who pay personal income taxes on
the dividends, they are being unfairly subjected
to double taxation. Although we tax many
things twice or even three or more times, this
instance of double taxation is said to be par­
ticularly bad because it diminishes funds other­
wise available for investment in business and
thus limits business growth. And so the bill
relieves dividends of part of their personal tax
load.
The House version would permit dividend
recipients to deduct a specified percentage of

The T reasu ry will be
ab ou t

as

w ell

o ff

a fte r

this

y e a r's

b illio n d o lla rs

tax

deficit for fiscal 1955 on basis O O laws (January
f ld
I

le g isla tio n as it w ould h ave been w itho ut it.

19 54 budget estim ate)

changes due to:
extension of 52% corporate rate

The e xc is e b ill, w h ich e xte n d e d some taxe s

extension of high rates on liquor,
cigarettes, gasoline and automobiles

an d cut oth e rs, w ill cost ab out 100 m illion
d o lla rs . The reform b ill e xte n d s the 52 per

cuts in other excises
cent co rp o rate rate fo r one y e a r m ore; the

tax reform bill

re ve n u e from this w ill not q u ite o ffse t the
costs of the v a rio u s re lie fs it g ran ts.

deficit for fiscal 1955 on basis of new laws

dividends from their personal tax bills and divi­
dends in small amounts in any one year would
have no personal income tax at all. Senate
action restricted the provision to the exemption
from tax of dividends amounting to less than
50 dollars per year. As this issue of Business
Conditions goes to press, the difference be­
tween the two methods of treating dividend
income remains unresolved. The House-Senate
conference committee has accepted the prin­
ciple of the House version, but action on the
conference report still is ahead. Whichever of
the two plans is finally adopted, it is a foregone
conclusion that some measure of dividend
relief will be provided.
There have been objections to this change on
the grounds that the corporation income tax is
largely paid by consumers through higher
prices so there is really no double taxation at
all, and that in any case this particular device
is- not a very effective or desirable way to en­
courage new and growing businesses. The
Committee for Economic Development, for
example, in a statement early in the year, held
that the corporation income tax itself is so
unfortunate that reductions in the corporate
tax rate (a bad tax is always a lot more ob­
noxious at high rates than at low ones) ought
to have priority over relief for dividend in­
come, and thus the 5 per cent rate reduction
scheduled for April 1 should be allowed to




take place. Actually, the objection with the
most popular appeal was an emotional one—
that this change confers tax relief on the wellto-do and that, within the limited scope for
tax reduction, lower income groups ought to
benefit first.
Depreciation allowances
Another major complaint against the corpo­
rate income tax has been that under the old
laws deductions permitted for the cost of longlived items like plant and machinery have been
so restrictive that corporations have been pay­
ing taxes on costs, not profits, and are discour­
aged from investing enough in new capital
assets to keep industry flexible and dynamic
and to keep the makers of producers’ goods
fully employed. The Treasury has maintained
elaborate tables which estimate the useful lives
of all kinds of plant and equipment and has
not permitted taxpayers to deduct more during
each year of the estimated life of a capital asset
than a fixed percentage share of the asset’s cost.
The new provisions give businesses more
leeway to deduct a large part of the costs of
investment goods in the early years of their
lives and place the burden of proof of the
reasonableness of a particular deduction on the
Treasury rather than on the taxpayer. More­
over, businesses are to have a choice whether
to capitalize or to write off as current expenses

their outlays for research and development, a
choice up to now a Treasury prerogative. As
long as tax rates remain stable, the Treasury’s
revenues will not suffer over the long run, since
once a taxpayer has deducted the whole cost of
a capital asset, whether it takes five or fifteen
years to do so, he has exhausted his deduction.
But it’s a good deal for growing businesses,
which will have large depreciation deductions
as long as they continue to increase investment.
Pe rso na l deductions

16

The personal income tax, like the corporate,
reaches net rather than gross income and so
taxpayers have available a variety of deduc­
tions. Some are allowed for certain expenses
which obviously reduce ability to pay income
taxes, like large medical bills. Others take
account of expenses necessary to earn one’s
living, like union dues or the cost of small
tools. The deduction for charitable and educa­
tional contributions is to encourage that kind
of spending, and the deduction for taxes.-paid
to state and local governments helps protect
their tax bases in the face of high Federal tax
rates.
The trouble with deductions is that there
always are people who can demonstrate that
their particular circumstances call for more
generous treatment than they are getting. The
tax reform legislation this year covered a num­
ber of points on which there was pretty general
agreement that the old treatment was inade­
quate. In recognition of the greater costs and
complexity of medical care, the ceiling on the
medical expense deduction was doubled to'
$2,500 per person and $10,000 per family.
Also, taxpayers may now deduct medical costs
when they exceed 3 per cent of income, instead
of having to wait until they reach the 5 per cent
mark. Working mothers are now permitted to
deduct their actual expenses for the care of
their small children while they are working.
Another big change is to allow children as
dependents (for the purpose of the personal
exemption) regardless of their incomes as long
as the parent provides over half their support.
Previously, if children earned over 600 dollars

Business Conditions, August 1 9 5 4




per year as many did in part-time and summer
jobs, their parents could not claim them as de­
pendents no matter how much financial help
the parents provided.
Ta x re fo rm

ideas

Most tax reformers subscribe to the same
general goals: the tax system should treat indi­
viduals in similar circumstances alike, it should
be neutral among competing firms and indus­
tries and it should not dampen incentives and
ability to take risks, invest and work hard. The
trouble is that when these general objectives
are translated into specific tax laws, they are
not always consistent, especially when revenue
needs are such that tax rates must be high. In
the past, Congress has chosen to offer certain
taxpayers ways to avoid high taxes, sometimes
to encourage a particular type of economic
activity, sometimes on the ground that because
of special circumstances equity requires special
treatment. These “loopholes” in turn offend
other “canons” of taxation.
So it is with this year’s reform bill: it at­
tempts to correct deficiencies in earlier laws
and in doing so no doubt creates new defects.
It opens new loopholes, closes some old ones,
leaves others unchanged. It rewrites the Inter­
nal Revenue Code to simplify its language and
correct technical errors, but in years to come
the errors and complexity introduced this year
will employ lots of legal talent. In short, the
new bill neither revolutionizes the tax system
nor ends debate on it. It’s safe to say the tax
reformer will be active in the 84th Congress,
too.

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