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review by the Federal Reserve Bank of Chicago

Business
Conditions
April 1972

Contents
The trend of business

2

Growing time deposits—
at what cost to the small bank?

8

Federal Reserve Bank of Chicago

OF BUSINESS

Accumulating evidence indicates that the
rise in general business activity that began
in 1971 gathered momentum in the first
quarter of 1972. Moreover, prospects are
favorable that the uptrend will continue, at
least through the remainder of the year.
Most Midwest centers have shared in the
national improvement, especially those that
concentrate on the production of equip­
ment, both for consumers and producers.
During the period of underutilization of
resources in 1970 and 1971—the longest
such period since before World War II—
consumers and businesses accum ulated
backlogs of deferred needs and wants. Ris­
ing incomes and profits, general availability
of credit, and improving confidence now are
helping to translate demand into current
sales. The general improvement in the busi­
ness climate, in large part, reflects the cu­
mulative impact of stimulatory monetary
and fiscal policy actions taken over a period
of more than two years.
Increases in employment, output, sales,
and new orders in recent months have been
broadly based. Revisions in data typically
have shown larger gains than preliminary
estimates—a common phenomena in a re­
covery, and a reversal of the typical experi­
ence of 1970 and 1971. Moreover, many
businessmen and lenders have noted an im­
provement of market psychology or “tone.”
At the turn of the year, many analysts sug­




gested that a restoration of confidence was
required for a strong uptrend in 1972. Now
it appears the missing ingredient has been
supplied. Optimism as to business develop­
ments has been tempered, however, by
growing fears that inflationary pressures
are being rekindled.
Residential construction activity, which
ran far ahead of the general economy in
1971, moved to new highs, seasonally ad­
justed, in early 1972. Consumer purchases
of autos and household durables, which
strengthened substantially in the final third
of last year, have continued at high levels
in early 1972. Now strength in these con­
sumer sectors is being reinforced by a pick­
up in business investment.
Increases in orders for producer equip­
ment and in contracts for nonresidential
building tend to support a government sur­
vey released in mid-March that projected a
rise of 11 percent in plant and equipment
spending in 1972. Investment in business in­
ventories also promises to be a stimulating
force in the months ahead. Inventories,
overall, are at a low level relative to sales,
and additional inventories at the manufac­
turing and trade levels probably will be
needed to handle efficiently any further ex­
pansion in activity.
Em p loym ent an d u n em p lo ym en t

The overriding criterion for judging the

Business Conditions, April 1972

performance of any economy is the effec­
tiveness with which it uses its human re­
sources. The unemployment rate is one
measure of labor use. Others are labor force
participation rates, turnover rates, average
workweeks, and the quality of the match
of jobs and skills.
For almost two years, the U. S. labor
force has been underutilized by any reason­
able standard. Throughout 1971, the overall
unemployment rate averaged 5.9 percent
(far above what policymakers consider de­
sirable). Moreover, the proportion of people
of working age in the labor force was slight­
ly lower in 1971 than in either of the two
previous years, and average workweeks in
nonagricultural occupations were shorter.
Hiring rates were down in 1971 and layoffs
were up. Finally, many workers were forced
to take jobs which did not fully utilize their
training and experience.
Since last summer, the labor picture has
been clouded by such factors as the coal and

Payroll employment has
increased sharply since August
million workers




dock strikes and the liquidation of steel in­
ventories accumulated as strike hedges, but
the underlying situation definitely has im­
proved. From August to March, non­
farm payroll employment increased 1.4 mil­
lion—3.5 percent on a seasonally adjusted
annual rate basis. In the previous six
months, employment had increased only
140,000. The unemployment rate remained
at the 6 percent level through December,
before declining in January and February.
Average workweeks have increased moder­
ately in recent months, layoffs have de­
clined, and new hires have increased.
There has been no significant rise in esti­
mates of job vacancies. Nevertheless, there
are reports of increased demand for skilled
workers and supervisory personnel, and
college placement officers note a stronger
market for graduates—at least those with
technical training.
The gradual improvement in the labor
market has been reflected in improvements
in the classifications assigned to major labor
markets by the Department of Labor. Last
September, 64 of 150 major labor markets
were estimated to have a “substantial labor
surplus”—6 percent or more unemploy­
ment. In March, 55 were in this category.
The improvement was especially marked in
the Seventh District, where the number of
centers in the substantial labor surplus
group dropped from 13 (of 24) in September
to only six in March. The centers removed
from the 6 percent or more unemployment
group in this period were South Bend,
Terre Haute, Flint, Kalamazoo, Saginaw,
Rockford, and the Davenport-Rock IslandMoline area. On the other hand, no major
Seventh District centers are estimated to
have “low unemployment” (less than 3 per­
cent), while ten centers elsewhere in the
nation are so classified.

3

Federal Reserve Bank of Chicago

O utput an d b ack lo g s

Total manufacturing production, mea­
sured by the Federal Reserve index, rose
almost continuously from August 1971
through March 1972. Total production
was artificially depressed last August by
sharp cutbacks in steel output following the
negotiation of a new labor contract, but the
steady rise in the index (which measures
physical volume) is impressive, nonetheless.
Manufacturing output was up 3.5 percent
from the year-earlier level in March. How­
ever, it was still 4.0 percent below the peak
reached in September 1969.
Output of durable goods manufacturing
industries has increased about as rapidly as
total manufacturing output since last Au­
gust. But durable goods output in March
was only slightly above a year earlier

percent, 3Q 1969 =100

D
1969

M

J
1970

S

D

M

J

S

1971

D

M
1972

Note: FRB indexes of manufacturing output.

4




and was still 10 percent below the 1969
peak. Nondurable goods output, on the
other hand, has been above the 1969 peak
since the second quarter of 1971 and has
increased substantially since then. In March
1972, nondurable goods output was 5.0
percent above the 1969 peak. Although
favorable in comparison with durables, this
growth rate for nondurable goods output is
far below the long-term trend. In the tenyear period ending in 1969, nondurable
goods output rose more than 5 percent an­
nually, and durable goods output rose al­
most 6 percent annually.
The record of manufacturing activity
since 1969 is much less favorable than that
of the general economy. The total volume
of goods and services produced in the first
quarter of 1972 (gross national product ad­
justed for higher prices) was almost 5 per­
cent larger than in the third quarter of
1969, the cyclical high preceding the reces­
sion. A number of factors help account for
the poor performance of manufacturing as
compared with total economic activity.
These factors include the growth of imports
relative to exports; the continued rapid in­
crease in state and local government spend­
ing, largely for wages and salaries; the slow
rate of inventory accumulation; and the
sharp declines in output of business and
defense equipment, which affected manu­
facturing output more, proportionately,
than total activity.
Increases in orders to manufacturers sug­
gest the recent rise in manufacturing output
will continue. In February, manufacturers’
new orders exceeded shipments for the fifth
straight month. Unfilled orders, therefore,
have been increasing. Because shipments of
nondurable goods, such as chemicals and
paper products, move closely with new or­
ders, order backlogs of these firms are rela-

Business Conditions, April 1972

of a firm’s inventory of purchased materials
and components is closely related to the
time required to obtain additional supplies.
Steel in rebo und

In early April, U. S. mills were turning
out raw steel at an annual rate of more than
140 million tons, up from a 100 million ton
rate at the start of the year. In the South
Chicago-Gary area, which produces almost
one-fourth of the nation’s steel, the rise in
output in this period has been more rapid
than in the rest of the nation.
In 1971, the nation produced 120 million
tons of raw steel, the smallest amount since
1963. (The record was 141 million tons in
1969.) Imports accounted for 17 percent of
domestic steel usage last year, compared to
only 7 percent in 1963. Moreover, domestic
production of steel last year was concen­
trated in the seven months prior to the deadtively small. Changes in order backlogs,
therefore, mainly reflect developments in
the durable goods industries. Virtually all
major durable goods industries, including
iron and steel, machinery and equipment,
and household furnishings, have reported in­
creases in order backlogs in recent months.
Most industries continue to have substan­
tial unused capacity. But some industries,
such as those producing materials for resi­
dential construction, motor trucks, and
electrical apparatus, have been operating
at effective capacity ceilings for several
months. Promised delivery times on new
orders for a variety of products, including
steel, furniture, and equipment components,
have lengthened. This phenomenon is usu­
ally apparent when a vigorous business up­
swing is underway. A trend toward longer
lead times usually feeds on itself. This is
because inventory investment is stimulated
when deliveries take longer. The adequacy



Federal Reserve Bank of Chicago

line for a new management-labor contract
on August 1. From January through July,
output was at an annual rate of more than
140 million tons. In the August-December
period, output was at a rate of only 92 mil­
lion tons as inventories accumulated against
a strike possibility were liquidated.
Manufacturers’ holdings of steel rose
from 9.6 million tons in January 1971 to
15.9 million in July. By January 1972, these
holdings had dropped back to 9.9 million
tons. Steel orders have improved month by
month this year on a broad front, and aver­
age delivery times have lengthened by about
a week. Some steel analysts believe that the
liquidation of inventories was carried too
far by some users, and these customers are
now seeking to rebuild their holdings.
Industry sources now anticipate that U. S.
steel output will exceed 135 million tons in
1972, mainly because of increased usage.
Although imports continue at a high level,
their proportion of domestic requirements
is likely to decline this year—partly because
of quotas negotiated with foreign producers,
but also because of the reduced price dif­
ferential resulting from recent international
currency realignments.
C a rs an d tru cks strong

6

More than 10.2 million passenger cars
were delivered to U. S. customers in 1971,
including almost 1.6 million imports from
Europe and Japan. Sales of “domestic” cars
included about 450,000 net imports from
Canada because of the auto trade pact with
that country.
With a strong finish in March, first-quar­
ter auto sales were at a seasonally adjusted
annual rate somewhat in excess of the total
for 1971. Auto sales were at a record level
by a wide margin in 1971, with the carryover of sales from the General Motors




strike in late 1970, the August-November
price freeze, and the repeal of the excise tax
all playing a role. Nevertheless, many ana­
lysts expect auto sales to set another record
this year, totaling 10.5 million or more.
Inventories of domestic-type cars at al­
most 1.8 million were relatively heavy at the
end of March, but apparently not excessive.
Auto producers have made numerous shifts
in production schedules in recent months to
keep inventories in good balance. Produc­
tion in the United States is scheduled at 2.42
million in the second quarter, the highest
level for the period since 1968, when im­
ports from Canada and overseas were much
less than they are now.
While the auto sales picture has been
favorable, the truck market has been boom­
ing. In the first quarter of 1972, 634,000
trucks were produced—up 23 percent from
last year when a first-quarter record was set.
Demand for all weights of trucks has
been excellent in recent months, but de­
mand for heavy trucks has been especially
strong. Production of heavy trucks has been
limited by the capacity to produce such
vital components as engines and axles.
Shortages of components were intensified
in March and early April by a strike that
closed a major manufacturer of heavy duty
truck engines.
C a p ita l e x p e n d itu re s e x p a n d in g

On the basis of a comprehensive survey of
business plans, the Department of Com­
merce estimated in March that business
firms would spend $90 billion on new plant
and equipment in 1972. This projection,
which includes only capital outlays for facili­
ties in the United States, indicates a rise of
10.5 percent this year from 1971, compared
to a gain of only 2 percent last year. Busi­
ness firms have been raising their sights on

Business Conditions, April 1972

capital outlays for several months. A sur­
vey of capital spending plans by foreign af­
filiates of U. S. corporations, on the other
hand, indicates a rise of only 7 percent for
1972—the smallest gain in recent years. In
contrast to domestic plans, intentions to
spend on plant and equipment abroad have
been scaled down in the past year.
All major classes of business expect to
increase capital spending in the United
States in 1972, whereas in 1971 manufac­
turers, railroads, and airlines reduced spend­
ing. Manufacturers are expected to increase
capital spending 9 percent in 1972, follow­
ing a 6 percent decline last year (despite
rising prices). Plans of durable goods pro­
ducers, except for steel, are generally
stronger than plans of nondurable goods
producers. Large gains are expected for
electric utilities and telephone companies,
following the pattern of recent years.
Production of business equipment, as
measured by the FRB index, was up 4 per­
cent in February from the low point reached
last May. But it was 11 percent below the
record high of 1969. The situation is mixed
by type of product, but the increase in total
order backlogs for business equipment indi­
cates a further rise in production in the
months ahead.
By far the most vigorous elements in the
equipment sector are highway trucks and
trailers. Farm and construction machinery
sales have been relatively strong in the first
quarter, and orders for ships were sharply
higher early in 1972. Even the hard hit
machine tools industry has reported large
gains in orders, although from a very low
base last year. Expenditures for pollution
control equipment continue to rise sharply
and are accounting for a growing share of
total capital outlays. In general, the em­
phasis on capital outlays in 1972, as in 1971,



is on programs that will turn out better
products more efficiently rather than on
expansions of capacity.
R eaching the g o als

With a good first quarter under its belt,
the economy has made a long stride toward
the better state of health widely predicted
at the start of the year. A $100 billion in­
crease in total spending for 1972, and a gain
of 5 or 6 percent in real output, the strong­
est rise since 1966, now appear as realizable
objectives. A solid gain in employment and
a further decline in unemployment should
accompany these developments.
The very fact of the success of monetary
and fiscal policies in revitalizing the econ­
omy, however, carries with it concern that
price inflation may accelerate again. Nar­
rowing margins of unused resources, length­
ening lead times, rising capital expenditures,
and a higher rate of inventory investment—
even the hoped for improvement in the
international balance of trade—all carry in­
flationary connotations. The fact that the
Pay Board was reconstituted in late March
as a semi-public (rather than a tripartite)
body because of the withdrawal of four
labor leaders raised questions concerning the
future of the price-wage stabilization pro­
gram. In recent months, prices of steel and
most nonferrous metals have strengthened,
a development that often precedes price
increases for finished and semi-finished
products.
A renewal of inflationary pressures could
hamper the business recovery. Similarly,
strikes in major industries and unsettling
developments on the international scene
could alter favorable forecasts. Because of
the broad base of the current uptrend in
activity, however, the possibility of a gen­
eral slowdown appears remote.

Federal Reserve Bank of Chicago

Growing time depositsat what cost to the small bank?

8

FACT: Time deposits at all Federal Reserve
member banks with total deposits of less
than $50 million grew at an annual rate of
10 percent between 1966 and 1970.
FACT: Demand deposits at these member
banks grew at a 4 percent annual rate dur­
ing the same five-year period.
The growth of time deposits over the fiveyear period 1966-70 continued the remark­
able upsurge in these deposits started in the
early Fifties. For years, demand deposits
constituted the major source of bank funds.
In 1966, however, total time deposits at the
typical Seventh District member bank ex­
ceeded total demand deposits for the first
time in 30 years, and by 1970 time deposits
constituted 57 percent of total deposits at
district member banks. The extraordinary
growth of time deposits relative to demand
deposits, together with changes in the mix
of time instruments and the sharp rise in
interest rates paid on time and savings de­
posits, led to the emergence of interest on
time deposits as the largest single expense
of commercial banks.
Among the many questions raised by the
sharp increase in time deposit costs are the
following: Have the increases in interest
costs been offset by improved operating
efficiency within the time deposit function?
What effect has the change in the mix of
time instruments had on total time deposit
costs? Have time deposits remained profit­




able, in the sense that the gap between
banks’ portfolio income and the cost of time
deposit funds continues to be positive?
In order to respond to these questions,
it is necessary to determine which bank
costs may reasonably be attributed to
total time deposits and to the various time
instruments that make up these deposits.
The data used to make these measurements
are provided by the Functional Cost Analy­
sis Program sponsored by the Federal Re­
serve System.
The d a ta

The Functional Cost Analysis (FCA) Pro­
gram is a bank-oriented, standardized cost
accounting system designed primarily for
small banks lacking the personnel and re­
sources to develop their own systems. The
basic approach of FCA is to subdivide the
bank for accounting purposes into a num­
ber of distinct “functions” and then to de­
termine the level and composition of the
costs and revenues associated with each
function. An important by-product of the
FCA Program is a wealth of detailed data
on each of the important bank functions.
This article draws extensively on the FCA
data collected for the time deposit function.
An article on checking account costs, utiliz­
ing FCA data on the demand deposit func­
tion, appeared in the October 1971 issue of
Business Conditions.

Business Conditions, April 1972

Eighty-three Seventh District member
banks with five-year deposit averages of less
than $50 million participated in the FCA
program of the Federal Reserve Bank of
Chicago continuously from 1966 to 1970.
All cost data used in this discussion are
based on the experiences of these 83 banks.
Although these banks do not constitute a
random sample, in most respects their time
deposit data are representative of national
trends among banks in this size range. These
83 banks posted average annual growth
rates of 11 percent for time deposits and 4
percent for demand deposits, about the
same as growth rates for all similar size
member banks in the nation.

percent of total

time deposits

W h y tim e dep o sits g re w

Prior to considering the effects of time
deposit growth on bank profits, it is worth­
while to review some of the explanations for




1966

1967

1968

1969

1970

the rapid growth in time deposits generally.
Some of the reasons given here may appear
to be applicable only to larger commercial
banks. But given the spillover effects of
correspondent banking ties, multibank hold­
ing company affiliations, branch banking,
and the mobility of time depositors, the same
factors contributed indirectly to the rapid
time deposit growth of small banks.
Commercial banks have been prohibited
from paying interest on demand deposits
since 1933. This factor took on new im­
portance during the decade of the Sixties
when the “opportunity costs,” or foregone
earnings, of holding additional dollars in
checking accounts reached the point where
many firms were unwilling to hold any de­
mand deposits in excess of working bal­
ances. Rising interest rates led business
firms to purchase open market instruments
providing them not only with minimal or

Federal Reserve Bank of Chicago

near-zero risk and a high degree of liquidity,
but also an attractive rate of return.
Throughout the 1960s, but particularly
during the five-year period under considera­
tion, banks were constrained in competing
for time deposits by interest rate ceilings
imposed by the Fed under Regulation Q.
As market rates rose above the ceilings,
banks lost funds to open market instru­
ments in a process that has come to be
called “disintermediation.” 1
Banks also faced severe competition for
funds from other financial institutions, i.e.,
life insurance companies, credit unions, in­
vestment companies, pension funds, mutual
savings banks (MSBs), and savings and loan
associations (S&Ls). Nonbank competitors
offering savings instruments that are espe­
cially close substitutes for commercial bank
time deposits are MSB and S&Ls, of which
only S&Ls are of significant importance in
the Seventh District.1
2

10

1Most severely affected were those large money
market banks borrowing highly interest-sensitive
funds through the issuance of certificates of de­
posit (CDs) in denominations of $100,000 and
over. The banks under consideration in this article
were too small to attract many deposits of this
size. In October 1970, CDs and time open accounts
in denominations of $100,000 and over constituted,
on average, only 5.6 percent of the total dollar
volume of CDs and time open accounts of the 83
FCA banks. According to the Survey of Time and
Savings Deposits at the close of business on Octo­
ber 31, 1970, CDs and time open accounts in de­
nominations of $100,000 and over as a proportion
of total CDs and time open accounts were 25 or
more percent for three banks, 20-25 percent for
three banks, 10-20 percent for six banks, and 0-10
percent for 46 banks. The remaining 25 banks had
no time deposits in denominations of $100,000 or
more. Nevertheless, even these banks came under
increasing restraint as interest rates rose to the
highest levels in decades, as occurred in 1966 and
1969.
2Since there are only a handful of MSBs in the
Seventh District, none of which compares in size
with the larger institutions on the East Coast,
MSB data are not included in this discussion.




During the 1960s, savings grew absolutely
at both commercial banks and savings and
loan associations. Only since 1964, however,
have commercial banks been successful in
increasing their share of the total. One im­
portant explanation for the more rapid
growth of savings at commercial banks has
been the narrowing of the spread between
average yields on time and savings accounts
at commercial banks and S&Ls. The nar­
rowing of the spread in average yields re­
flects primarily a change in the mix of com­
mercial bank time deposits rather than a
narrowing of spreads on similar types of ac­
counts at banks and S&Ls. Increases in
yields on existing types of accounts were
largely precluded by interest rate regula­
tion, which was extended to S&Ls in 1966,
and which has been applied in such a man­
ner as to minimize the disruptive effects of
rising interest rates on mortgage lending
institutions and, hence, the housing market.
Increasingly profitable investment oppor­
tunities, the prohibition of interest payments
on demand deposits, the ceilings on time
deposit interest, and competition from non­
bank institutions all motivated banks to de­
velop alternative methods of attracting and
retaining the public’s funds. The strong
demand for bank credit that marked the
decade of the Sixties further intensified
banks’ efforts in this direction. By making
broader use of certificates of deposit and
other time instruments (such as time open
accounts, golden passbook accounts, etc.),
and by liberalizing terms on various time
accounts, it was possible for banks to in­
crease the interest paid to the saver. An
important result was the gradual displace­
ment over the decade of the Sixties of regu­
lar passbook savings as the dominant com­
ponent of commercial bank time deposits.
Banks moved aggressively on several

Business Conditions, April 1972

other fronts. They lifted or eliminated ceil­
ings on account size and extended the days
of “grace” for deposits made after the be­
ginning of the interest period and with­
drawals made before the end. They began
to compute interest on a short-period basis
—even daily—and waived penalty charges
on excessive withdrawals. Banks also went
from passive acceptance of time deposits to
active solicitation of firms to establish time
accounts—certainly a conspicuous change
from their traditional posture. These and
other changes enabled commercial banks to
compete effectively for the public’s funds. In
the process, banks themselves became par­
ties to the extraordinary growth in time de­
posits in recent years.
On the whole, time deposits contributed
an increasing proportion of bank funds for
holding in reserve and for making loans and
investments in each year between 1966 and
1970. In 1970, time deposits supplied more

Time deposit costs
increased as proportion
of total bank costs
percent of total cost

60

r

1966

1967




1968

1969

1970

than 57 percent of funds available for in­
vestment in bank portfolios for the 83 Sev­
enth District FCA banks, as compared to
53 percent in 1966.
H igher costs a p p e a r

Associated with the rapid increase in time
deposits has been an increase in the relative
importance of time deposit costs. Total
costs generated by time deposits comprised
54 percent of total bank costs in 1970, com­
pared to 47 percent in 1966.
The primary cost associated with time de­
posits is the interest paid, accounting for
approximately 90 percent of total time de­
posit costs over the period. Interest rates
on all time instruments rose an average of
1.3 percentage points, or about one-third,
during the five-year period 1966-70. Non­
interest costs increased at about the same
rate, so that the percentage of total time
deposit costs accounted for by interest paid
remained virtually constant. Thus, increased
operating efficiency did not prove to be a
significant offset to rising interest costs.
Noninterest costs associated with time
deposits may be divided into those, like in­
terest costs, which are required to attract
deposits, and those which are required to
process accounts. Costs incurred to attract
time deposits include advertising and pub­
licity, and some portion of net occupancy
costs. Advertising and publicity costs per
dollar of deposit showed their greatest gains
between 1968 and 1970, but increased, on
average, about 14 percent per year. Net oc­
cupancy costs, which consist of rent or de­
preciation, taxes, and maintenance on bank
premises less rental income, nearly doubled
per dollar of deposits between 1966 and
1970. Most of the increased occupancy costs
associated with time deposits resulted from
efforts to improve the accessibility of time

11

Federal Reserve Bank of Chicago

Composition of noninterest costs
1966

1967

1968

1969

1970

(p e rc e n t)

Labor costs

49

50

48

42

42

Capital costs

6

8

8

11

12

Material costs

7

7

8

7

7

12
7
19

11
7
17

12
7

14
9

15
9

17

17

15

100

100

100

100

100

Publicity and
advertising
Net occupancy
Other*
Total

‘ Includes legal and investment fees, FDIC and other
insurance, directors' fees, outside exams and audits,
travel, memberships and dues, donations, and gifts.

12

deposit services to bank customers. These
improvements include the addition of space
and facilities or, where state law permits,
the building of additional branches.
Processing costs per dollar of time de­
posits rose slightly over the period for the
83 FCA banks under discussion. These costs
arise from opening the account, recording
deposits and withdrawals, posting interest,
and closing the account. These “production
line” activities generate the need for tellers,
bookkeepers, and supervisory personnel.
Almost half of the total noninterest
costs associated with time deposits are labor
costs. However, because of the smaller
amount of activity generated by time de­
posits compared to demand deposits, the
number of employees required to handle
time deposits is only a fraction of the num­
ber needed to administer the demand de­
posit function. In 1970, for example, rough­
ly 10 percent of total bank personnel were
involved in the time deposit function, com­
pared with approximately 50 percent in the
demand deposit function.
During the five years 1966-70, labor costs
held rather constant per dollar of time deposits, as increases in both the price of labor




services and the average deposit balance
reflected the inflationary tendencies preva­
lent during the period. Annual labor costs
per account increased from $2.66 to $3.70
over the five-year period.
Reflecting primarily the adoption of new
technology, capital costs increased three­
fold per dollar of time deposits, and nearly
fourfold per time account. Each year from
1966 to 1970, capital costs comprised a
growing proportion of total noninterest
costs, although their most rapid gains came
between 1968 and 1970. Much of the in­
crease in capital costs was due to the com­
puterization of time deposit accounting dur­
ing the period. In 1966, only five of the 83
FCA banks had computerized the time de­
posit service. By 1970, the number had risen
to 63.
M easu rin g e fficien cy

Although cost per account and cost per
dollar of time deposits are of interest, they
are not the best measures of efficiency. A
better measure is one that relates time de­
posit costs to the total activity generated by
such accounts. In a very real sense this
activity—the processing of deposits and
withdrawals, the opening and closing of ac­
counts, and the posting of interest—can be
considered the “output” produced by the
time deposit function of the bank.
To overcome the lack of homogeneity of
these different activities, the volume of each
type of activity must be weighted by some
measure of its relative value to the depositor
and cost to the bank. In an unregulated,
fully competitive banking system charac­
terized by perfect knowledge, the appropri­
ate weights would be the “prices” of the
various activities. These charges could then
be used to weight the units of various types
of activity to obtain an overall dollars-and-

Business Conditions, April 1972

cents measure of the “output” of the time
deposit function. Lacking an explicit mar­
ket valuation of the various types of activity,
weights reflecting the relative handling
costs per item relative to the cost of handling
a deposit have been used. For regular sav­
ings accounts and CDs and “other” time ac­
counts, they are as follows:
Activity
Deposits
Withdrawals
Accounts opened
Accounts closed
Interest posting
(regular savings only)

Weight
1.00
1.10
3.10
2.35
2.25

To arrive at the total “units of activity”
generated by each bank’s time deposit func­
tion, the products obtained by multiplying
the quantity of each activity by its corre­
sponding weight are summed. The result
is the total number of weight units or “units
of activity” for the time deposit function.

posit balances during the period resulted
largely from attempts by depositors to keep
pace with inflation, although growth in real
income also played a role. It is not surpris­
ing that time deposit activity per account,
which depends primarily on transaction be­
havior and is, therefore, largely independ­
ent of price level changes, showed little
tendency to increase. Also tending to hold
down activity was the greater emphasis on
certificates of deposit and “other” time ac­
counts, which normally carry fixed maturi­
ties and/or a notification period for with­
drawal and, consequently, require less
servicing. It is this combination of higher
balances and lower activity that suggests
the possibility that the higher interest costs
attributable to the switch from passbook
savings to CDs and “other” time accounts
may have been offset to some degree by
lower operational costs—i.e., labor, capital,
material, etc.
C h an g e in the m ix

Costs p e r u n it of a c tiv ity

Labor cost per unit of activity increased
only 5.5 percent—actually, a decline in
terms of constant dollars—over the fiveyear period 1966-70, while capital costs per
unit of activity increased threefold. The
great difference in these increases—which
cannot be accounted for by differences in
the rate at which the prices of the two cate­
gories of productive agents advanced—indi­
cates that a major substitution of capital
for labor took place during the period.
Since activity per account was fairly con­
stant over the five-year period, while aver­
age account size increased $300, costs per
unit of activity reflect more fully than cost
per dollar of deposit the increases in prices
of productive services used in servicing time
deposits. Increases in nominal average de­




Because the change in composition of
time deposits at commercial banks was
largely responsible for the increase in aver­
age interest costs, an initial impression may
be that it costs more to raise an additional
dollar through the issuance of a CD or
golden passbook account than by inducing
depositors to add to their regular savings
accounts. Previous studies indicate, how­
ever, that some savings accounts—in particu­
lar, those characterized by small balances,
high activity, and short life—contribute
little or nothing to profit and, in fact, may
be maintained at a loss. CDs and “other”
time accounts, on the other hand, are char­
acterized by large balances and little activity
per account. This suggests that CDs and
“other” time accounts should have lower op­
erational costs than regular savings accounts.

13

Federal Reserve Bank of Chicago

The experience of the 83 small banks
shows that while regular savings accounts
and CDs and “other” time accounts have all
grown absolutely over the five-year period
1966-70, their relative shares of total time
deposits have nearly reversed themselves. In
1966, for example, 62 percent of the total
time deposits of the 83 banks was in regular
savings accounts and 37 percent was in CDs
and “other” time accounts. By 1970, the
share of total time deposits accounted for
by regular savings accounts had declined to
42 percent, while that of CDs and “other”
time accounts had risen to 57 percent.
The effects on costs

The extent to which the increased interest
costs associated with CDs and “other” time
accounts were offset by lower operational
costs due to larger average balances, re­
duced activity per account, and advancing
technology, varied greatly for the 83 FCA
banks over the five-year period.




In 1970, the average annual interest cost
of CDs and “other” time accounts was 5.2
cents per dollar and the average interest
cost of regular savings accounts was 4.0
cents per dollar, a difference of 1.2 cents
per dollar. On the other hand, the operat­
ing costs of CDs and “other” time accounts
were .07 cents per dollar, while the operat­
ing costs of regular passbook savings ac­
counts were 1.09 cents per dollar. In each
case, these costs were estimated by allocat­
ing total time deposit costs according to the
total weight units of activity for each type
of account. The total cost of CDs and
“other” time accounts was 5.27 cents per
dollar, and the total cost of regular pass­
book savings accounts was 5.09 cents per
dollar. The difference of .18 cents per dol­
lar is rather negligible, and it would appear
that the higher interest cost of CDs and
“other” time accounts is largely offset by
lower actual operating costs and larger aver­
age balances. The measured total cost per

Business Conditions, April 1972

dollar for CDs and “other” time accounts
was not significantly greater than for regu­
lar passbook savings accounts during any of
the other four years.
P ro fita b ility

There are two other questions that must
be resolved before one can judge the rela­
tive profitability of regular savings and CDs
and “other” time accounts, or the extent
to which the higher interest costs associated
with CDs and “other” time deposits are
offset by lower operating costs. One ques­
tion concerns the cost differences in the
physical facilities required to service the two

Increasing portfolio income4
'
kept time deposits profitable
cents per dollar

1966

1967

1968

1969

1970

* Portfolio income equals total revenue from the
investment of time deposit funds, less the costs of
lending and investing these funds.
**N et earnings before taxes equals portfolio in­
come from time deposit funds, less total time de­
posit costs, including interest paid.




types of time deposit accounts. The sale of
CDs requires merely a desk, plus a minimal
amount of personnel and bookkeeping ser­
vices to handle the opening, transferring,
and closing of accounts, and recording of
interest. In contrast, regular savings ac­
counts require not only a desk and person­
nel to open the account, but also tellers,
bookkeepers, additional prime floor space,
etc., to handle subsequent deposits, interest
postings, and withdrawals. It seems reason­
ably clear that more physical capital is
needed to service regular passbook savings
accounts than CDs and “other” time ac­
counts, though such a distinction is not
made in the FCA data. If adequate recogni­
tion were given to this imputed differential
in the cost of capital, the gap between the
costs of the two types of time deposits
would narrow. Of course, given the exis­
tence of regulatory ceilings on the interest
payable on passbook savings, it may be
reasonable for banks to promote the higher
cost CDs and “other” time deposits even if
they are, in fact, more expensive.
The second question concerns possible
differences in portfolio strategy associated
with the mix of time deposit accounts. It
is generally acknowledged that the portfolio
policy followed by a given bank depends
not only on regulatory constraints, attitudes
toward risk, market opportunities, and fore­
casts of future events, but also on the struc­
ture of the bank’s liabilities. Previous studies
have shown that regular savings accounts
are less volatile sources of funds than de­
mand deposits. Hence, a deposit structure
heavily weighted toward regular savings re­
quires less liquidity in the asset portfolio.
Certificates of deposit tend to be some­
what more volatile than regular savings ac­
counts as sources of funds. They are a par­
ticularly unreliable source of funds when

15

Federal Reserve Bank of Chicago

interest rates on such time instruments ap­
proach regulatory ceilings while other mar­
ket interest rates are soaring upwards. A
liability structure characterized by a large
proportion of demand deposits and CDs
dictates a shorter-term asset structure than
would be required if liabilities were more
heavily weighted toward regular passbook
savings accounts. The difficulty of measur­
ing the influence of liability structure on
banks’ portfolios precludes any definite
conclusion as to which type of time ac­
counts is most profitable.3
Conclusion

Following the general rise in interest
3To judge whether bankers have acted wisely
in their asset and liability policies, it is necessary
to look at the marginal, or additional, revenue re­
ceived from that portion of an additional dollar
of deposits invested in the portfolio, and the mar­
ginal, or extra, cost incurred by the bank in at­
tracting that additional dollar. When the extra
cost exceeds the extra revenue, each additional
time deposit dollar obtained will lower total bank
profits. Although average revenue exceeded aver­
age cost for all earning assets and deposit liabilities
taken together during the period, it cannot be de­
termined with certainty from the data at hand
whether the banks’ emphasis on CDs and “other”
time deposits was justified in terms of profitability.

BU SIN ESS

C O N D IT IO N S

is

p u b lish ed

rates, yields on earning assets for the 83
FCA small banks increased over the fiveyear period 1966-70. These higher yields on
earning assets furnished the driving force
which caused banks to promote time de­
posits. The higher yields also provided the
incentive to promote the higher interestbearing CDs and “other” time accounts,
which displaced regular passbook savings
accounts as the primary source of time de­
posit funds.
Although CDs and “other” time accounts
required higher interest payments than
regular passbook savings accounts, these in­
terest costs were offset to a considerable
degree by the lower operating costs of CDs.
If differences in required physical capital
were considered, the remaining gap in total
cost between the two types of deposits would
probably disappear. But even if banks did
not pursue optimal strategies with respect to
the composition of their time deposit lia­
bilities, perhaps because of the constraining
effects of Regulation Q, it is nonetheless
clear that, overall, over the period 1966-70
the returns on the 83 FCA banks’ portfolios
increased sufficiently rapidly to remain
above the rising costs of time deposits.

m o n th ly b y the F e d e ra l R eserve B a n k o f C h ic a g o .

G eo rg e W . C loos w a s p r im a rily resp o n sib le fo r the a rtic le "T h e trend of b u sin e ss" a n d D a vid

E
.

U p d e g ra ff fo r " G ro w in g tim e d e p o sits—at w h a t cost to the sm a ll b a n k ? "

S u b scrip tio n s to Business Conditions a re a v a ila b le to the p u b lic w ith o u t c h a rg e . For in fo r­
m atio n co ncern ing b u lk m a ilin g s , a d d re ss in q u irie s to the R esearch D e p a rtm e n t, Fe d e ra l
16

R eserve B a n k of C h ic a g o , B o x 8 3 4 , C h ic a g o , Illin o is 6 0 6 9 0 .