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A review by the Federal Reserve B an k of Chicago

Contents
Autos and the outlook

4

Illuminating consumer credit

6

Location of business borrowers

11

Interest rates on farm loans

14

The Trend of Business

2-4

OF
T here
JL

is now little question that the exu­
berant upward pressures on business activity
which characterized the fourth quarter of last
year were moderated in the first quarter of
1957. Average wholesale prices showed no ap­
preciable month-to-month rise in February for
the first time since last October. Industrial pro­
duction, seasonally adjusted, held stable at the
January level, and its counterpart, manufactur­
ing employment, showed some decline in Jan­
uary and February from the high December
level.
But not all measures showed leveling tend­
encies. Total employment continued its rise
on a seasonally adjusted basis in February.
Personal income was running 6 per cent above
a year ago and, most important for manufac­
turers and merchants, consumers were spending
at record rates. In fact, the year-to-year margin
for retail sales broadened steadily from Sep­
tember, when there was a 1 per cent gain, to
February which showed a rise of over 7 per
cent. Last year, retail sales had declined ap­
preciably on a seasonally adjusted basis in Jan­
uary and February.

The main points revealed by the survey were
these:
1. Business firms plan to spend, over-all,
37.4 billion dollars on capital goods in
1957, a rise of 6.5 per cent from last year.
2. The planned level of expenditure was
still rising in the first and second quarters
of this year.
3. Capital spending scheduled for the sec­
ond half is about equal to the first half,
allowing for seasonal influence.
These results are backstopped with other
evidence. Order backlogs in machinery, trans­
portation equipment and heavy construction
projects are at high levels although no longer
rising; capacity limitations in the capital goods
industries and last year’s steel strike had pushed
some planned outlays into 1957; contract

C apital e x p e n d itu re trends
in important Midwest industries
million dollars

C a p ita l g o o d s still risin g

2

A preliminary, optimistic answer to one ques­
tion which was clouding the outlook was pro­
vided in mid-March when the Department of
Commerce released the results of its annual sur­
vey of business capital spending plans. There
had been speculation that aggregate business
spending on new plants and equipment would
begin to decline in the second half of 1957 and
that this sector, which had risen by 22 per cent
in 1956 and had provided the principal stimulus
to general business, would constitute a drag as
the current year moved ahead.

Business C o nd itio ns, A p ril 1 9 5 7



BUSINESS

awards for new construction recently showed
gains over year earlier following several months
of decline.
The corresponding year-ago survey provided
a very accurate projection of actual 1956 capital
spending. The estimate for total capital out­
lays was “on the button,” and projections for
the major segments of spending also were very
close to achieved results.
In 1957, the largest boosts in capital outlays
are indicated for producers of steel, nonferrous
metals, nonautomotive transportation, machin­
ery and chemicals, and by public utilities and
railroads. However, substantial declines are ex­
pected in the case of automobiles, textiles, build­
ing materials and commercial projects.

Total e m ploym en t 1 million
above year ago, but manufacturing
gain is small
million persons

The in v e n to r y hurdle

The other important component of business
investment, inventories, is still a question mark.
From January of 1956 through January of this
year, the book value of business inventories rose
by 5.9 billion dollars or 7.1 per cent. During
the same interval, total business sales rose by
6.8 per cent. The ratio of inventories to sales
was 1.57 on February 1, almost exactly the
same as a year earlier.
Nevertheless, an inventory adjustment has
been under way for several months. Business­
men have been trying to keep their stocks on
hand from rising, and in many individual firms
there have been attempts to decrease inven­
tories. This has resulted primarily from two
factors: first, the need to conserve funds in the
face of heavy demands for investment and
working capital expansion, and second, the
speeding up in the delivery of new orders and
the generally easier material supply situation.
In a few lines, slowing sales dictated smaller
inventories. In general, since goods could be
obtained readily, it has been desirable to keep
inventories level or reduce them and thereby
release funds for other uses.
In the fourth quarter, total business inven­
tories rose by an average of almost 700 million
dollars per month, after adjustment for sea­
sonal factors. January showed a further gain,
but of only 200 million dollars. Manufacturers,



who usually lead broad inventory movements,
had virtually ended net inventory accumula­
tion in December. Since part of the rise all
through 1956 represented higher prices, it is
quite possible that the physical volume of in­
ventories has declined since the start of the year.
The slowdown in inventory growth has been
a major factor accounting for the stability
in industrial production, the lower level of
freight car loadings and the scattered layoffs in
appliances, TV, auto parts and steel, which oc­
curred in the first quarter. Final takings by con­
sumers and governments and business outlays
on capital goods have continued to rise. The
inference is obvious. Either the move to cut
stocks will begin to undermine income and then
sales of goods for final use or inventory liquida­
tion will soon come to a halt and perhaps give
way to renewed accumulation.
C o n su m e rs fe e lin g " g o o d "

Retail buying remains the key factor since it
is widely believed that a slower rate of business
investment will tend to offset a rise in govern­
ment outlays as the year proceeds. A continu­
ance of recent rates of consumer spending rela­
tive to income probably would underwrite a

continuing rise in over-all activity through 1957.
In March, the Federal Reserve Board released
the preliminary findings of the 1957 Survey of
Consumer Finances. A full report of the results
will appear in the March and succeeding issues
of the Federal Reserve Bulletin.
The Survey documents further the rise in
money income which has occurred every year
in the postwar period. Early this year, 41 per
cent of the spending units were in the $5,000
and over income bracket. Seventeen per cent
were earning over $7,500. These ratios had risen
from 36 and 14 per cent, respectively, in 1955
and 32 and 11 per cent the previous year.

Forty per cent of the families considered
themselves “better off” than a year ago, the
same proportion as in 1956, and a similar pro­
portion expected to advance their economic
status further in the year ahead. The propor­
tions of consumers expressing such attitudes are
as high as any reported since the Survey was
launched.
Consumer spending plans called for increases
in outlays on home improvements, automobiles
and other durable goods. Fewer families ex­
pected to buy homes, however. In summary, it
appears that individuals will be active, if not
aggressive, spenders during 1957.

Autos and the outlook

4

W e n optimistic appraisals of 1957 busi­
ness prospects were drawn up late last year, the
expected resurgence in demand for new cars
usually was placed high on the list of stimulat­
ing factors. As a result, the failure of automo­
bile sales to score gains over year-ago figures
in January and February had a dampening
effect on confidence.
In 1956, 5.8 million passenger cars were
produced. This was a decline of 27 per cent
from the 7.9 million figure for 1955 — far and
away the highest year on record. Some drop
had been expected, but most observers expect­
ed it to be confined to 10 or 15 per cent.
Although 5.8 million cars is a large number
historically — it had been bettered only in
1950, 1953 and 1955 — the reduced level of
production was one reason for expecting a rise
in 1957. Another was that most “new” models
were j-eally new — longer, lower, more heavily
powered and more fully accoutered than ever
before. Moreover, dealer inventories were low­
er by 200,000 on January 1 than a year earlier,
leaving a 28-day supply rather than 33 days.
All this led to hopes that 1957 would be a

Busin ess C o
 nditio ns, A p ril 1 9 5 7


“normal” year for new cars. Some industry
experts believe that a domestic market of 6.5
million new cars is now the norm. This target
contemplates that the annual total is to be
reached by the addition of 2 million cars to the
53 million already on the road and by pushing
4.5 million on to the scrap heaps. In 1955,
registrations were 700,000 over the mark; in
1956 they were below by a number almost as
large. It has been suggested that the pronounced
move to lengthen maturities and reduce down
payments in the spring of 1955 coupled with
the pressure stemming from the heavy additions
to dealer inventories late in that year resulted
in “borrowing” the extra sales from 1956.
Thus, a return to normalcy in the current
year was expected to produce 6.5 million do­
mestic sales and another 200-250 thousand cars
for export. Assuming no change in dealer in­
ventories, this would call for a production rise
of about 15 per cent.
The sp rin g push

In January and February production of new
cars exceeded last year by about 4 per cent, but

new car deliveries, according to Ward’s Auto­
motive Reports, were 4 per cent less. Neverthe­
less, retail sales of 960,000 new cars in the
first two months of the year are far ahead of all
previous years except 1955 and 1956. In the
former period, final results turned out to be
fabulous. In the latter, sales were stimulated by
the pressure of an early-year inventory of almost
900,000 cars, much the highest in history.
Pressure on sales early in the 1956 model
year helped prevent the usual seasonal upswing
in the April-June quarter. From the first to sec­
ond quarter, deliveries rose by only 3 per cent.
This is in contrast to an average rise of over
20 per cent in the four previous years. If a 20
per cent second-quarter rise were to occur this
year, first-half sales would be 5 per cent above
1956 and second only to 1955. Moreover, in
each year of the 1952-55 period, the first half
of the year accounted for 52 per cent of the
year’s sales in contrast to 55 per cent last year.
If this pattern were to be repeated, a total of
6.4 million of domestic sales would be reached
in 1957. In any case, as judged by seasonal pat­
terns of other recent years, it would appear
that early-year data do not provide grounds
for despair.
H ig h e r prices a n o b stacle

Although the number of new cars sold in
January and February lagged slightly behind
last year, the dollar volume of sales of auto­
motive retailers has been about 9 per cent high­
er, considerably more than the 6 per cent rise
for all retail stores. In part, this surge is the re­
sult of strong used car sales, but probably most
important has been the rise in new car prices.
Wholesale prices of cars have moved up in
virtually every postwar year, but in 1954 and
1955 the increases were not transmitted in full
to consumers. In part they were absorbed by a
squeeze on dealers’ profit margins (see chart).
In recent months, however, prices paid at retail
have fully reflected the 6 or 7 per cent increase
posted by manufacturers when 1957 models
were introduced.
It is always easier for dealers to maintain
their prices closer to “suggested list” early in



In v e n to ry build-up slower
in 1957 model year
thousand cars

S O U R C E : W a rd 's A uto m o tiv e Reports

the model year. Many purchasers like to buy
as soon as possible after new models are in­
troduced, and they are willing to pay for the
privilege. Moreover, in the first months of pro­
duction, inventories may rise slowly if engineer­
ing problems are encountered or if producers
underestimate demand, thus restricting supply.
Now that stocks are building rapidly, the
usual pressures have begun to develop which
tend to force dealers to trim their gross profit
margins. This process apparently proceeded
very rapidly in the fall of 1955 after 1956 mod­
els were introduced.
Enter th e cash b u y e r?

In some quarters, the “tight money” situation
has been blamed for the decline in new car sales
in 1956. Doubtless higher interest rates and the
greater difficulties encountered by finance com­
panies in obtaining funds played some part
in restraining credit sales. Nevertheless, avail­
able data indicate that credit buying was rela­
tively more important in 1956 than in 1955.
Of all new car sales last year, 68 per cent
involved the use of credit. This was a new high
and compares with 62 per cent in the previous
year. The decline in the number of credit buy-

5

ers last year was 10 per cent; for cash buyers
it was 30 per cent.
In some postwar years, 1954 and 1955 in
particular, the amount of credit extended by all
lenders for the purchase of automobiles rose
and declined in about the same proportions as
the sales of cars. In 1956, the drop in credit
extensions was only one-third as great as the
fall in deliveries.
If tight credit conditions adversely affected
instalment buying, it was not apparent in the
case of nonautomotive loans. Instalment credit
extended for other purposes was 8 per cent
higher in 1956 than in 1955 while automobile
extensions were 7 per cent less.
Total purchases by consumers tell a similar
story. Whereas consumer outlays on new and
used automobiles fell from 17.2 to 14.6 billion
dollars between 1955 and 1956, purchases of
other consumer durables rose from 18.5 to 19.4
billion. Nonautomotive consumer durables such
as appliances, TV and furniture, taken as a
group, have shown a fairly stable upward
growth during the postwar period.
Aside from the home, an automobile is by
far the largest purchase made by most Amer­
icans during their lifetimes. Often credit is
utilized, credit which might not be employed
if the decision to buy a car is not made. In
other words, the great bulk of the consumers’
spending has been fairly closely related to his
income. Automobiles comprise a special field
in which consumer decisions are particularly

P a sse n g e r car price boost
largest at retail level
.
per cent, I9 4 7 -4 9 » I0 0
140

■

retail p ric e s ^ i^

/

120

W

M

too -

■

•
1953

.

1

•

.

.

1

.

1954

i.....1.... 1
1955

.

.

.

1

1956

important in influencing business trends (see
chart).
Em ploym e nt b e lo w la st y e a r

Although automobile output has been run­
ning ahead of last year, employment in the in­
dustry has been less than a year ago. As a re­
sult, virtually all of the Michigan centers to­
gether with South Bend and Kenosha have been
described by the Bureau of Employment Secu­
rity as moderate or substantial labor surplus
areas.
— continued on page 1 0

Illuminating consumer credit

6

JR_eleased by the Board of Governors of the
Federal Reserve System on March 20 were five
volumes incorporating results of a broad back­
ground study of consumer instalment credit.
Together with one additional volume, to be
completed shortly, these publications make up a

B for FRASER
Digitized usiness C o nd itio ns, A p r il 1 9 5 7


report — Consumer Instalment Credit — which
had been in preparation for more than a year.
The study was undertaken early in 1956 at
the request of the Council of Economic Ad­
visors, acting at the direction of the President.
Initiation of the investigation followed on the

heels of the record-breaking expansion in con­
sumer durables that took place during 1955 to
the accompaniment of rapid and extended
growth in consumer credit.
These developments heightened concern over
the possibility that expansion and contraction in
consumer borrowing intensify upswings and
downswings in business activity and interfere
with orderly economic growth. The policy ques­
tion raised was whether control over terms
ought to be provided for, on either a permanent
or stand-by basis, for use as needed along with
the traditional instruments of central banking
action.
Clearly, answers to questions of public policy
in consumer finance do not come easily, involv­
ing as they do a complex of economic, social
and political considerations. The present study
does not purport to reach final conclusions or
to formulate concrete recommendations for
action. Instead, it addresses itself to the task of
fact-finding and evaluation. Some of the indi­
vidual contributions to the survey, it is true, do
present specific conclusions having definite
policy implications. But these are the respon­
sibility of individual contributors; the study as
a whole maintains a spirit of neutrality, while
illuminating as clearly as possible the factual
and analytical prerequisites to judgment.
System staff studies. The report divides
into four parts. The first, running to 675 pages
in two volumes, gathers together a series of
studies made by Federal Reserve System per­
sonnel. The first volume in this part presents
an integrated study of instalment credit proc­
esses and the issues of regulation. The second
is composed of a series of reports supplement­
ing the papers in volume 1 and dealing with
specialized aspects of instalment credit and its
regulation.
Economists' views. Part II, covering 700
pages in two volumes, reproduces 14 formal
papers and the discussions thereof at a con­
ference on consumer credit regulation organized
and conducted by the National Bureau of Eco­
nomic Research at the request of the Board of
Governors. Participating in the conference,
which was held at Princeton last October, were



C onsum er Instalm ent Credit
C o p ie s o f the five volum es o f the report thus
fa r

released

m ay

be ordered

from

the Su p e r­

intendent o f Docum ents, U. S. G ove rn m e n t Print­
ing

Office, W a s h in g to n

25,

D.

C.

A

sep arate

announcem ent w ill a p p e a r in the Federal Reserve

Bulletin w hen Part IV becom es a va ila b le .
Prices o f the com pleted volum es are a s fo llo w s:
Part

I,

Federal

Reserve

staff studies
Part

II, Conference on
R e gulatio n

Part III,

V ie w s

on

j volum e

1

$1.25

f volum e 2

1.00

j volum e

1.75

1

' volum e 2
re gu latio n

.60
1.00

46 academic and other professional specialists
in consumer credit economics from 28 different
universities and research institutions.
Survey of industry opinion. The third part
of the report is a one-volume, 225-page digest
of the opinions and judgments of the consumer
credit industry and other interested parties on
the questions and issues of policy involved in
consumer credit regulation. This segment of the
study was prepared independently by Mr.
George D. Bailey, acting as a special consultant
to the Board.
Interviews with buyers. The fourth and
final part will report the results of field inter­
views with 4,600 individuals who bought new
cars in 1954 and 1955 and also present findings
based upon lenders’ records on 5,700 credit
purchases. This survey was made for the Board
of Governors by National Analysts, Inc., of
Philadelphia, under direction of the Board’s
research staff.
No brief summary could do justice to the
wealth of material which the study presents.
All who are seriously interested in or con­
cerned with consumer credit will want to exam­
ine the volumes carefully. On the two pages fol­
lowing are volume and chapter references to
the highlights of the study, organized around
some of the more pertinent questions concern­
ing the scope and significance of consumer
credit and the issue of its regulation.

Consumer instalment credit— a reader’s gijide
On key issues

.

.

th e f i n d i n g s an d o p in io n s o f e x p er ts w e r e a ss em ble d

.

Users

1. W hy do consumers
want credit?

of

instalm ent

Industry

Academic scholars

Federal Reserve staff

N a tio n a l survey o f households,
1954-56: debt status, ear
purchase, a n d hom e ow nership

Attitudes to w ard sa v in g a n d

Finance co m p a n y — Part

b o rro w in g— Part II, vol. 1, p. 450

credit—

Part 1 vol. 1, p. 85
,

Departm ent store— Part III, p. 144
M a n u fa c tu re r— Part III, p. 131

Factors associated w ith the use

III,

p. 89

o f consumer credit—
Part II, vol. 1, p. 487

- P a r t 1 vol. 2, p. 173
,

2. How can the burden of
consumer debt be
judged?

The burden o f consum er in sta l­

Consum er debt a n d spending:

Com m ercial b a n k — Part III, p. 25

ment d e b t— Part 1 vol. 1, p. 189
,

some evidence from a n a ly sis
o f a survey— Part II, vol. 1,

Trade a sso cia tio n — Part III, p. 20
Departm ent store— Part III, p. 145

p. 521

3. How and w hy has con­
sumer credit grow n?

The c h a n g in g role o f
con su m ption — Part 1 vol. 1, p. 7
,
G ro w th o f consum er instalm ent
credit— Part 1 vol. 1, p. 140
,

4. Will consumer credit
continue to grow ?

Prospects fo r long-term grow th
in consum er instalm ent credit—
Part 1 vol. 1, p. 325
,

Con su m e r credit expansion:
M acroeconom ic a n a ly sis
a n d d a ta requirements—

Com m ercial b a n k — Part III, p. 36
Departm ent store— Part III, p. 145
Finance co m p a n y— Part III, p. 76

Part II, vol. 1, p. 254

C onsum er

credit

expansion:

M acroeconom ic a n a ly sis
a n d d a ta requirements—

Departm ent store— Part III, p. 142
Finance co m p a n y— Part III, p. 68
M a il-o rd e r co m p a n y— Part III, p. 160

Part II, vol. 1, p. 254

5. Has consumer credit
helped the economy
grow ?

Instalm ent credit a n d a g g r e g a te

to

6. Does consumer credit
aggravate business
ups and dow ns?

C onsum er credit a n d economic

Finance co m p a n y — Part III, p. 83

d e m a n d — Part 1, vol. 1, p. 164

gro w th — Part II, vol. 1, p. 169

M a n u fa c tu re r— Part III, p. 119
Departm ent store— Part III, p. 144

Con su m er credit an d economic
in stab ility— Part 1 vol. 1, p. 205
,

Instalm ent credit a n d business
cycles— Part II, vol. 1, p. 3

Finance co m p a n y — Part III, p. 81
Trade asso c ia tio n — Part III, p. 19
M a n u fa c tu re r— Part III, p. 120
A u to m ob ile deale r— Part III, p. 170

Theories o f consum er instalm ent
credit in

relation

to

economic

stab ility— Part 1 vol. 1, p. 235
,

7. How are consumer credit
terms and rates set?

Types o f instalm ent credit a n d

Finance co m p a n y — Part III, p. 77, 92

M a rke t practices in the
consum er len din g industry—
Part II, vol. 1, p. 424

M a n u fa c tu re r— Part III, p. 116
Furniture store — Part III, p. 191

C h a n g e s in the q u a lity o f
consum er instalm ent credit—

Finance co m p a n y — Part III, p. 78
M a n u fa c tu re r— Part III, p. 122

Part II, vol. 1, p. 70

M a il-o rd e r co m p an y— Part III, p. 162

Con su m er instalm ent credit andthe credit m arket—
Part 1, vol. 1, p. 257, vol. 2, p, 43

Sources a n d costs o f fu n d s
o f la rge sales finance
co m p an ie s— Part II, vol. 1,

Finance co m p a n y— Part III, p. 108
M a n u fa c tu re r— Part III, p. 128
Com m ercial b a n k — Part III, p, 46

Financial characteristics o f
principal consum er lenders—
Part 1 vol. 2, p. 5
,

The financing o f consumer

credit institutions—
Part 1 vol. 1, p. 22
,
O p e ratin g characteristics o f
consum er credit
institutions— Part 1, vol. 1, p. 43
Effects o f ch an g e s in instalm ent
credit term s— Part 1, vol. 1, p. 119
A u to m o b ile instalm ent credit
terms an d practices—
Part 1, vol. 2, p. 143

8. W hat is the repayment
record?

9.

How is consumer credit
affected by general
credit conditions?

O p e ra tin g experience—
Part 1, vol. 1, p. 66

10. Is consumer credit
regulation needed?

Conflicting

11. Is specific regulation
of instalment credit
terms practical?

Experience w ith consum er
instalm ent credit re gu latio n —

view po in ts—

Part 1, vol. 1, p. 356

Part 1, vol. 1, p. 286

p. 324

credit institutions—
Part II, vol. 1, p. 298

The pros a n d cons o f consum er
credit re gu latio n —
Part II, vol. 2, p. 3

V ie w s on re gu la tio n — Part III, p. 13

The pros a n d cons o f consum er
credit re gu latio n —
Part II, vol. 2, p. 3

Trade asso c ia tio n — Part III, p. 21
Finance co m p a n y — Part III, p. 77, 80,

12. W hat are the alternative
techniques of consumer
credit control?

Altern ative statutory
ap p ro ach e s to instalm ent credit
re gu latio n — Part 1 vol. 2, p. 279
,

102
Com m ercial b a n k — Part III, p. 43
Furniture store— Part III, p. 190

C o n su m er instalm ent credit
a n d its regu latio n a b r o a d —
Part 1, vol. 2, p. 245

The pros a n d cons o f consum er
credit re gu lation —
Part II, vol. 2, p. 3

Com m ercial b a n k — Part
Finance co m p a n y — Part
M a n u fa c tu re r— Part III,
Departm ent store— Part

III, p. 38
III, p. 82
p. 132
III, p. 150

A u to m ob ile d e ale r— Part III, p. 178

The references in the colum ns headed "F e d e ral Reserve sta ff" a n d "A c a d e m ic sch o lars" are not e xhaustive but include m ajor discussions o f the topic
in question.
The references in the column headed ' 'In d u s t ry " are prim arily illustrative.




AutOS continued from page 6
The South Bend and Kenosha situations are
traceable to the sharp decline in output of
the independents. Michigan’s difficulty appears
to arise from a gradual transfer of assembly
and, to a lesser extent, component manufactur­
ing to other states.
Michigan still accounts for over half of total
auto industry employment, but the proportion
has dropped fairly steadily from 59.4 per cent
in December of 1949 to 50.5 per cent in De­
cember of 1956.

A uto b o rro w in gs declined
in 1956; repayments continued
steady rise

E x p a n sio n p r o g r a m o v e r th e to p

In recent years the automotive industry has
been contributing very heavily to the capital
spending boom which has taken place in most
hard goods lines. In 1956, the industry spent
1.7 billion dollars on new facilities, exclusive
of new model tooling. This was a gain of 50
per cent over 1955. In the current year, how­
ever, these firms are cutting back planned out­
lays by almost one-fourth. Moreover, the slide
will be particularly sharp after midyear.
General Motors has announced the indefinite
postponement of two large assembly plant

projects. However, the prospective decline in
automotive plant and equipment outlays is due
primarily to the completion of planned pro­
grams. The long-run nature of these plans was
indicated by the fact that no cutbacks occurred
in 1956 despite the substantial drop in sales.
Trucks decline, to o

A uto d e a le rs7 profit margins
under pressure in recent years
per cent of soles

1950

SOURCE:

1951

National Automobile

1952

1953

1954

Dealers Association

B u sin e ss C o n d itio
 n s, A p ril 1 9 5 7


1955

There was a drop in truck output in 1956
of 11 per cent. In fact, the number of trucks
turned out last year was the lowest for any year
in the past decade except 1954.
Nevertheless, manufacturers of heavy trucks
benefited from the rise in capital expenditures.
Production of trucks of 16,000 pounds capacity
and over amounted to 220,000, about 26 per
cent more than 1956 and well in excess of any
previous year. Output of vehicles below this
weight group declined by 18 per cent.
In the first quarter of 1957, truck output
dropped 10 per cent from last year, in part
because of strike-caused shortages of axles.
The relative strength of demand for heavy
vehicles, used in large numbers by road con­
tractors and extractive industries, appears to
be continuing.
Automotive producers are reported by trade

sources to be planning second-quarter produc­
tion near the first-quarter rate, depending of
course upon satisfactory sales in the period
ahead. In any case it is unlikely that the in­
dustry will have to reduce output as drastically
as it did during the second quarter of 1956.
This is because of the smaller build-up of in­
ventories early in the current model year. In
virtually all previous postwar years, there has
been a substantial rise in output during the sec­
ond quarter.
Just what the contribution of automobile
production will be toward general prosperity

and steady growth during 1957 remains to be
seen. Projections of demand by the “experts”
based on such factors as credit use, cars per
family and scrappage rates have been notori­
ously faulty. One clue to the size of the pas­
senger car market is provided by the Survey
of Consumer Finances. It appears that con­
sumers plan to buy about the same number of
new cars this year as last. But past experience
has revealed that the intentions of individuals
on buying cars which are ascertained while
snow is on the ground are subject to change
as the year proceeds.

Location of business borrowers
B usinesses, both large and small, depend
upon the nation’s banks for an important share
of their credit needs. Some businesses satisfy
all their credit requirements at banks in their
home community. Many firms, on the other
hand, borrow from banks “everywhere.”
Similarly, some banks accommodate pri­
marily local borrowers while others lend to
borrowers “everywhere.” Until recently, little
information has been available indicating where
borrowers are located relative to their banks,
how far afield banks go in seeking customers
and the kinds and sizes of businesses either ac­
commodated primarily by local lenders or those
heavily dependent on nonlocal sources. A spe­
cial survey by the Federal Reserve System of
bank lending to business, however, sheds a good
deal of light on these questions. This article
presents such information for commercial and
industrial borrowers at Seventh District banks.
The degree to which an individual bank lends
outside its immediate area is, of course, a matter
of management policy. Out-of-town loans can
provide a geographic diversification of credits.
This reduces the risk inherent in a loan port­
folio in much the same way as does a policy of



spreading loan funds among firms in several
industries.
Banks, however, are not always the prime
movers in building up a portfolio of out-oftown loans. Borrowers’ demands help to push
the banks into nonlocal lending. Large busi­
nesses have credit requirements which can only
be satisfied either by dealing with one of the
largest banks or with several smaller ones. Di­
versification is an important factor on the bor­
rower side, too; if there are a number of credit
sources, little inconvenience is suffered if one of
several lenders finds it necessary to cut back its
accommodation. The public relations aspect is
important also; the national concern which
“does its banking locally” is more likely to be
favorably received by the local community.
A lo o k a t th e le n d e rs

Chicago — by virtue of its size — is the dom­
inant Midwestern supplier and user of bank
funds for business. Half the vblume of business
loans made by Chicago banks goes to nonlocal
borrowers, if nonlocal borrowers are defined as
those headquartered beyond the borders of
counties adjoining the lender’s metropolitan

area or county. Moreover, a third of Chicago’s
dollar total is extended to borrowers outside
the Seventh Federal Reserve District. In other
Midwestern areas the geographic distribution
of customers is sharply different (see chart).
In the largest banks — those with deposits of
100 million dollars or more — about half of
the total dollar volume of loans is extended to
out-of-town borrowers, but in individual large
banks this proportion ranges from zero to nearly
two-thirds. In the smaller urban banks the pro­
portion of out-of-town to total business loans
averages about 13 per cent, and in rural banks
it averages about 5 per cent. In general, the
smaller the bank and the smaller the center in
which it is located, the greater is the proportion
of local loans in its portfolio.
A variety of reasons may contribute to this
tendency. In some small industrially oriented
cities and towns, demands for loans on the part
of the firms within the community are more
than sufficient to absorb all the funds the local
banks are willing to lend to business. In other
cases, smaller banks find themselves without

the contacts and servicing facilities to attract
distant borrowers, even if they desire to do so.
Moreover, the cost to small banks of making
business loans outside their area may be rela­
tively high. In these circumstances, many a
small bank finds it more advantageous to gain
balance in its earning assets by increasing its
investment holdings rather than seeking out-oftown loans.
The b o r r o w e r ’s v ie w p o in t

In the less populous centers, of course, small
firms dominate the business picture. These
small businesses are small borrowers1 and are
primarily accommodated by their local banks,
which are themselves “small businesses.”
Small loans, those of $38,500 or less, account
for 80 per cent of the local loan volume in
rural areas. However, in the Chicago area they
account for only one-tenth, and in other Mid­
western cities about one-fifth to one-third of
locally borrowed funds. In terms of the num­
bers of loans the small credits are, of course, a
much higher proportion of total.
While it usually is
the largest firms that
need to su p p le m e n t
their local borrowing
Loan participation s are widely used to handle
with outside funds, the
the largest extensions of credit
smaller firms do it as
w ell. T his s itu a tio n
arises frequently in the
purchase of machinery
or equipment in a dis­
tant city, financed by a
bank in the seller’s area.
Such arrangements are
often made through the
seller rather than by di­
rect contact with the
borrower.
In the leading metro­
politan areas virtually
every line of business
secures the bulk of its

12

‘ Banks with total deposits of 100 million dollars or more.
**Loans of more than 250 thousand dollars on one bank’s books.

Busin ess C o nditio ns, A p ril 1 9 5 7



lSee "H o w Small is Sm a ll? "
Business Conditions, August
1956, pp. 8-9.

funds from banks with­
in the community. In
the smaller metropoli­
tan centers and in the
rural towns the pattern
of b o r r o w i n g f r om
banks outside the im­
m e d i a t e a r e a var ies
more sharply. Manu­
facturing firms and sales
finance companies, re­
flecting their large size,
are notable for out-ofarea borrowing. The
proceeds of such loans,
of course, may be dis­
bursed locally for the
procurement of labor,
materials and services
provided by the com­
munity.
In the smaller cities,
local manufacturers
borrow as much from
other Midwestern banks
as from those in their
own town, plus an un­
known amount from
banks beyond the bor­
ders of the Seventh Dis­
trict. In rural sections
the out-of-area debt of
these firms is at least
half again as great as
their local debt.
In the case of sales
finance companies the
situation is even more
sharply defined — notes
payable to out-of-area
banks are three to four
times as great as the
debt to local banks.

Loans to nonlocal borrowers vary in importance
by size and location of banks
per cent of total business loan dollars

0
"

10
I

I

20
i

i

i

30
40
'T- - - -I- - - - -- - - - -1
- - - - - - - - -- - - - 1
-

50
I

I

THE LARGEST BANKS IN*
Chicago
Milwaukee
Indianapolis
Other centers
Detroit
OTHER BANKS IN
Madison
Sioux City
Fort Wayne
Muskegon
Saginaw-BayCity
Des Moines
Cedar Rapids
Peoria
Kalamazoo
Dubuque
Decatur
South Bend
Grand Rapids
Flint
Milwaukee
Springfield
Terre Haute
loans to Seventh District borrowers
Lansing
loans to borrowers in other
Federal Reserve Districts

Kenosha
Chicago
Rockford
Detroit
Indianapolis
Green Bay
Rural areas

S h a r in g lo a n s

1

Quad Cities

T he b u lk of any
bank’s loans are made
directly to its own cus


Waterloo
Racine

banks with total deposits of
100 million dollars or more

13

tomers (see chart). However, the maximum
amount of credit extended to any one borrower
is customarily limited by internally set policy
as well as by law. Loans in excess of these limits
are sometimes handled through “participations.”
Loan pools, generally two or more lenders
sharing a loan on equal footing, are the most
important form of participation in the larger
banks. In the smaller banks, particularly in
rural areas, “over-line” participations are more
common. In this case one or two banks take

only that portion of the loan which exceeds
either the primary lender’s legal limit or that set
by policy considerations.
In summary, the smaller the borrower, the
more likely its demands will be met locally.
However, even when funds are not available
locally, soundly financed and operated busi­
nesses may become customers of a bank located
in a distant city, either directly or through par­
ticipation arrangements between their local
bank and its big city correspondents.

Interest rates on farm loans

14

large business firms (See Business Conditions,
D , uring the past two years of expanding
credit demands and rising cost of money, the
March 1957).
interest rate change on farm loans has been
R a te s o n n o n -r e a l e sta te fa rm lo a n s
relatively modest compared with the increases
Data for a group of Midwest banks indicate
paid by many business borrowers.
The “prime rate,” for example, that rate
the upgrading of charges has been confined
charged businesses with the highest credit rating,
largely to loans of $1,000 or more (see chart).
During 1956 there was virtually no change in
has moved up sharply in the last year and a half,
from 3 per cent as late
as August 1955 to its
present 4 per cent level.
In contrast, from rec­
ords of farm loans made
L a rge farm loan s and loans to borrowers with large
by Midwest banks over
credit lines carry the lower interest rates
the past year, it appears
that few farm borrow­
Size o f b orrow er's
O r ig in a l size o f loan
o u tstand in g
ers have experienced an
b an k d e b t1
$500$ 1,000 $5,000$10,000 All loan
increase of more than
Under $500 999
4,999
9,999
June 30, 1956
a n d over
sizes
one-half of one per cent
(average interest rate)
in their borrowing cost
★
7.2
8.0
*
Under $500
8.1
7.4
*
*
and probably a majority
6.7
7.7
$500-999
7.0
6.9
*
5.4
$1,000-4,999
6.8
6.4
6.4
6.4
have noted no change
6.4
6.2
5.8
5.5
5.7
$5,000-9,999
5.5
at all. In this respect it
6.5
6.1
5.5
5.2
5.2
5.3
$10,000 an d over
appears that both the
—
—
—
—
—
—
farmer and his city
A ll borrow ers
7.0
6.6
6.3
5.5
5.2
6.1
cousin, the “small busi­
‘ Amounts too small for significant average.
lExcludes borrowers with any bank credit secured by real estate mortgages.
nessman,” have been
less affected by rising
interest rates than have

B usiness C o
 nditio ns, A p ril 1 9 5 7


R ate s on bank loans to Midwest farmers increased most on large loans
loans to finance feeder cattle
loans of $1,000 and over

loans of less than $1,000
per cent of loans made

0

interest
rate

20

60

per cent of loans made
0
20

60
-T
----

under 5 %

5%

march 1956
december 1956

6%
6 | % and over

* less than .5 per cent

non-real estate farm loans for other purposes

interest
rate
under 5%

5%
5^%
6%
6^% and over

the interest rate pattern on small farm loans
(under $1,000). As loans of $1,000 and over
account for less than two-fifths of the number
of all non-real estate farm loans made by Dis­
trict banks, and as the upward movement of
rates has been small on these loans, it is ap­
parent that relatively few bank borrowers ex­
perienced much increase in interest rates.
Larger loans generally bear a lower interest
rate than those in the under-$ 1,000 category.
With the expense of interviewing and investigat­
ing applications, appraising security and closing
and collecting loans ordinarily about the same



for large amounts as for small amounts, the
larger the loan, the lower will be the per dollar
servicing costs. In addition, the large loans and
credit lines frequently are to the borrowers with
larger net worths, indicating lower risk.
With lower per dollar servicing costs on the
larger loans, the interest rates on these credits
may reflect more closely changing conditions
and the cost of money itself. To the extent that
a “conventional” rate has been widely accepted
in the community, boosting the rate to the larger
and better credit risks may offer the line of
least resistance in adjusting to increased credit

demands. Raising rates to the larger farm bor­
rowers, of course, affects a substantial portion
of the dollar volume of agricultural loans, but
relatively few rural customers.
R ate s v a r y b y a re a

Country banks rely to a considerable extent
on local savings for their loanable funds. Im­
provement in farm income last year in most
Midwest areas combined with only a moderate
increase in demand for credit at rural banks
helped maintain easier credit conditions in many
farm areas, and hence less pressure on rates
than in major urban centers. In the main, “tight­
er” credit in agriculture has occurred in areas
experiencing reduced income and large debt
carry-over. The drouth-affected areas of western
Iowa are the only Seventh District regions in
which these conditions have occurred to a sig­
nificant extent in the past year.
In most areas of the District, 6 per cent is
the rate charged most farm borrowers. Yet,
there are several areas in which charges vary
significantly from this figure. For example,
the most common rate on non-real estate loans
reported by banks in western Iowa is 7 per cent,
but in northern Illinois the largest number of
loans carry a 5 per cent rate.
Local vs. n a tio n a l m a rk e ts

16

While country banks rely to a considerable
extent on their local trade area for loanable
funds, Production Credit Associations, Federal
Land Banks and insurance companies obtain
their funds largely from other sources. PCA’s
and Land Banks rely heavily on the sale of
securities in the national money and capital
markets. Representative debentures of the In­
termediate Credit Banks and the Land Banks
which were yielding from 2.75 to 3.0 per cent
a year ago are now priced to yield about 0.75
per cent more. The increases have been reflected
in part in the rates charged farm borrowers. A
majority of the Land Banks have raised their
rates one-half of one per cent during the past
year, and a number of PCA’s have boosted their
rates.'
Insurance companies, which supply an im­

usin ess C o
DigitizedBfor FRASER nd itio ns, A p r il 1 9 5 7


portant part of the long-term farm mortgage
funds, have also been writing an increasing
portion of their loans at higher rates. To a
considerable extent this reflects the higher
rates available on alternative investments, es­
pecially mortgages on residential and commer­
cial properties. In the Midwest, a considerable
number of farm mortgages written currently by
insurance companies carry a 5 per cent rate.
Relatively few are being written at 4Vi or 4%
per cent, rates that were fairly common in the
Midwest a year ago. However, competition for
high-quality, long-term farm mortgage loans
continues strong and is a major factor restrain­
ing the rise in rates on such loans.
C re d it a v a ila b ility

During the past year, farmers, consumers,
businesses and governments have been aggres­
sive borrowers. All have sought to draw more
heavily on the pool of loanable funds. Farm­
ers appear to have fared very well in this com­
petitive situation. In addition to the relatively
favorable position of country banks, in terms
of their capacity to meet credit requirements,
there is available better credit machinery than
in some past periods for channeling capital
from national markets to all farming areas.
This has assured an adequate supply of agri­
cultural credit. In addition, the supply of funds
available to agriculture has been augmented by
the Farmers’ Home Administration. Utilizing
funds appropriated by the Treasury, the FHA
has provided credit and management services
to farmers who have not established credit lines
from commercial sources.

Bu siness C o n d itio n s is published monthly by
the f e d e r a l r e s e r v e b a n k o f C h i c a g o . Sub­
scriptions are available to the public without
charge. For information concerning bulk mail­
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cational institutions, write: Research Depart­
ment, Federal Reserve Bank of Chicago, Box
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printed provided source is credited.