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Current Economic Conditions in the

Eighth Federal Reserve District
Louisville Zone
March 19, 2010

Prepared by the

Center for Regional Economics—8th District (CRE8)
Federal Reserve Bank of St. Louis

Eighth
Federal Reserve
District
ILL
IL
ILLINOIS
IILLIN
LINO
NO
OIS
S

IINDIANA
IN
N
NDIIA
ND
IA
AN
N
NA

Columbia
Jefferson City

St. Louis

MISS
ISSOURI
SSOUR
S UR
SO

Louisville-Jefferson County

Evansville
Owensboro

Elizabethtown

KENTU
KE
KEN
EN
NTU
N
NTU
UCKY
UC
C
CKY
KY

Springfield
Bowling Green

Fayetteville-Springdale-Rogers
Jonesboro
Jackson

ARKAN
A
R
RK
KA
ANSAS
AN
AS
AS

TENNESSEE
T
TEN
EN
N ES
NNE
SS
SE
EE
E

Fort Smith

Memphis

Little Rock-North Little Rock
Hot Springs
Pine Bluff

Texarkana

MISS
M
IS
SS
SIS
SSIPPI
S PP
SIP
PI

This report (known as the Burgundy Book ) summarizes information on economic conditions in the Louisville zone
of the Eighth Federal Reserve District (see map above), headquartered in St. Louis. Separate reports have also been
prepared for the Little Rock, Memphis, and St. Louis zones and can be downloaded from the CRE8 website
(research.stlouisfed.org/regecon/).
The first section of this report summarizes information provided by various contacts within the District and is
similar to the type of information found in the Fed’s Beige Book (federalreserve.gov/fomc/beigebook/2009/).
The period covered by this section coincides roughly with the two Beige Book periods immediately preceding this
report. The second section includes government-provided data for the metro areas and states of the Louisville zone.
These data are the most recent available at the time this report was assembled.
For more information, please contact the Louisville office:
Maria G. Hampton, 502-568-9205, maria.g.hampton@stls.frb.org
Economist:
Howard Wall, 314-444-8533, wall@stls.frb.org

Louisville Zone Report—March 19, 2010
Reports from our contacts in the Louisville zone suggest that economic activity has been picking up in many sectors. Compared with
a year earlier, auto sales have picked up, while general retailers reported flat sales. Manufacturing activity has picked up and manufacturers are more optimistic about the rest of the year. Residential real estate markets have been improving somewhat, although
commercial real estate markets have continued to weaken. Contacts in the banking sector reported increased loans by small businesses,
but noted that this is due to refinancing rather than an increase in economic activity.

Consumer Spending
Retail sales reports for January and early February were mixed
among general retailers but mostly positive among car dealers
surveyed in the Louisville zone. Compared with our previous
report, this represents an improvement for car dealers and little
change for general retailers. Roughly half of the general retailers
and more than 80 percent of the car dealers indicated that sales
were up compared with the same period in 2009. The remaining general retailers and car dealers reported decreased sales.
Almost half of the car dealers reported more acceptances of
finance applications, but around 35 percent reported more
rejections. Nearly 70 percent of the general retailers and more
than 80 percent of the car dealers expect sales to increase over
2009 levels, which are improvements for both groups from our
previous report. The remaining contacts expect their sales to
decline.

Manufacturing and Other Business Activity
Manufacturing activity in the Louisville zone began to improve
since our previous report, with more firms announcing an increase
in hiring. Contacts in the appliance manufacturing, auto manufacturing, auto parts manufacturing, and food product machinery
manufacturing industries announced plans to hire additional
employees. Furthermore, several of these firms noted an improvement in their business outlook for 2010. In contrast, a firm in
machinery manufacturing reduced employment by relocating
jobs outside the zone. The service sector continued to improve
since our previous report. Firms in leisure and hospitality and in
medical services announced plans to hire additional employees.
Another firm in the medical services industry announced plans
to expand its facilities to meet growing needs.

Real Estate and Construction
In Louisville, the residential real estate market had mixed news.
Compared with the same period in 2008, year-to-date home
sales increased by 3 percent in December 2009, which is an
improvement from our previous report. On the other hand, year-

to-date single-family housing permits continued to decline
compared with the previous year, as December 2009 permits
fell by 15 percent. The industrial and commercial real estate
markets declined in the fourth quarter of 2009 as the industrial
vacancy rate and the suburban and downtown office vacancy
rates increased from the previous quarter. A contact in southcentral Kentucky reported that, while commercial construction
is relatively strong, it mainly consists of education-related
projects. A contact in Evansville, Indiana, noted that major
construction projects were lagging and that improvement is
not expected for six to twelve months.

Banking and Finance
Contacts provided mixed reports on local banking conditions.
On net, reports indicated an increase in lending activity for
commercial and industrial loans, which several contacts mostly
attributed to small businesses refinancing current debt rather
than new purchases and construction. Most contacts reported
a decrease in lending activity for consumer loans after reporting
little to no change in our previous report. Contacts noted that
customers are simply spending less and prefer to avoid debt.
Residential mortgage lending activity was relatively unchanged.
Most contacts continued to report an increase in deposits, with
several pointing to consumers becoming more accepting of
the ongoing low-interest-rate environment as a reason for the
increase.

Agriculture and Natural Resources
Total coal production in Indiana and Kentucky for all of 2009
increased by 5 percent from its 2008 level. Between 2008
and 2009, the total value of field crops declined in Indiana by
3 percent and increased in Kentucky by 8 percent. Across crops,
changes in prices and production were mixed. For both states,
the price and production of winter wheat decreased from 2008
to 2009, and the price of corn and soybeans decreased but
production increased. Also in Kentucky, the price of tobacco
was unchanged and production increased.

According to revised data (see the table on
the last page of this report), Louisville job
losses over the course of the recession have
been roughly on par with those for the country
as a whole. For much of the latter half of 2009,
Louisville outperformed the rest of the country,
but in recent months its job growth has not
kept pace. Over the three-month period ending
in January 2010, Louisville employment fell
at a 0.24 percent monthly rate, while U.S.
employment fell at a 0.09 percent monthly rate.

Nonfarm Payroll Employment Growth
3-Month Average, SA, January 2001–January 2010
Percent
0.6
0.4
0.2
0
–0.2
–0.4
United States
Louisville MSA

–0.6
–0.8
2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

According to revised data, between January
2009 and January 2010 nonfarm employment
in the Louisville MSA fell by 2.3 percent and
job losses were the norm across sectors. The
natural resources, mining, and construction
sector was the hardest hit, losing nearly 20
percent of its jobs over the period. Other sectors
seeing above-average job losses were manufacturing; trade, transportation, and utilities;
information; leisure and hospitality; and other
services. The only non-governmental sector
to see job gains was education and health
services, which saw an employment increase
of 3.8 percent over the period.

Louisville MSA Employment Growth by Sector
Year/Year Percent Change, January 2009–January 2010
Percent
10.0
5.0
0.0
–5.0
–10.0
–15.0
–20.0
–25.0

Total
Nonfarm

Natural Manufacturing Trade, Information Financial Professional Education Leisure
Resources,
Transportation,
Activities
and
and
and
Mining, and
and Utilities
Business
Health Hospitality
Construction
Services

Other
Services

Government

Louisville Zone—MSA Employment and Unemployment
Nonfarm payroll employment percent change,
January 2009–January 2010
Total
Louisville
Bowling Green, Ky.
Evansville, Ind.
United States

–2.33
–3.78
–2.30
–3.24

SOURCE: Bureau of Labor Statistics.

Goods producing
–8.56
–14.16
–6.72
–11.09

Service providing

Unemployment rate
December 2009

–1.11
–1.28
–0.93
–1.89

10.7
10.5
8.5
10.0

Louisville Zone—MSA Housing Activity
Total building permits,
units year-to-date
January 2010
Louisville
Bowling Green, Ky.
Elizabethtown, Ky.
Evansville, Ind.
Owensboro, Ky.
United States

Percent change

House price index,
percent change,
2009:Q4/2008:Q4

54.7
80.0
237.5
52.4
83.3
8.9

–1.11
0.12
–1.36
0.43
1.42
–4.66

181
27
27
32
22
39,479

Housing markets in the Louisville zone tended
to outperform the country as a whole. Total
residential building permits in January 2010
were higher than a year earlier in all five metro
areas; these percentage changes were all higher
than that of the entire country. In addition,
the house price index for the fourth quarter of
2009 fell by less than the national average in
all five metro areas. Small increases in house
prices were indicated for Bowling Green,
Evansville, and Owensboro.

SOURCE: Bureau of the Census, Federal Housing Financing Authority.

Louisville Area Coincident Economic Activity Index
Index (1992 = 100)
170
165
160
155
150
145
140

Indiana

The Philadelphia Fed’s coincident index combines payroll employment, wages and salaries,
the unemployment rate, and hours worked
into a single index. According to this index,
Kentucky and Indiana both tended to underperform the country as a whole during the
recession. Recently, however, both states have
seen increases in this index. Between October
2009 and January 2010, the index rose by
0.19 percent for Kentucky and 0.72 percent
for Indiana. Over the same period, the index
rose by 0.26 percent for the United States.

Kentucky

135

United States

130
2000

2001

2002

2003

2004

2005

2006

2007

2009

2008

2010

SOURCE: Federal Reserve Bank of Philadelphia.

Louisville Area Real Personal Income Growth
Percent Change, Year/Year
Percent
8
7
6
5
4
3
2
1
0
Indiana
Kentucky
United States

–1
–2
–3
2000
2001
2002
2003
SOURCE: Bureau of Economic Analysis.

2004

2005

2006

2007

2008

2009

Since 2008, personal income growth in
Kentucky and Indiana has roughly followed
that of the United States. In 2009, Kentucky’s
personal income growth was nearly identical
to that for the country as a whole, whereas
Indiana’s crept toward positive territory. In the
third quarter of 2009—the most recent quarter
for which there are data—year-over-year
income growth in Kentucky was –0.8 percent,
compared with a –0.9 percent growth rate
for the nation as a whole. Personal income in
Indiana grew by 0.02 percent over the same
period.

Annual Revisions of the Metro Area Employment Data
December 2008–December 2009
Original estimate
as of January 2010
Thousands
Large Metro Areas
Little Rock-N. Little Rock, Ark.
–3.9
Louisville, Ky.-Ind.
–12.6
Memphis, Tenn.-Ark.-Miss.
–15.7
St. Louis, Mo.-Ill.
–33.8
Small and Medium Metro Areas
Fayetteville-Springfield-Rogers, Ark. –1.6
Fort Smith, Ark.-Okla.
–1.3
Texarkana, Tex.-Ark.
–1.2
Bowling Green, Ky.
–3.8
Evansville, Ind.-Ky.
–4.3
Jackson, Tenn.
–1.9
Columbia, Mo.
–0.9
Jefferson City, Mo.
–2.1
Springfield, Mo.
–0.9

Revised estimate
as of March 2010

Percent
change

Thousands

Percent
change

–1.1
–2.1
–2.5
–2.5

–10.1
–20.0
–31.5
–42.6

–2.9
–3.2
–5.0
–3.2

–0.8
–1.0
–2.0
–6.1
–2.5
–3.1
–1.0
–2.6
–0.5

–4.9
–6.7
–1.6
–3.1
–6.9
–3.7
–1.1
–1.6
–6.4

–2.4
–5.5
–2.8
–5.0
–3.9
–6.1
–1.2
–2.0
–3.2

December 2007–December 2008
Original estimate
as of January 2010

Revised estimate
as of March 2010

Percent
change

Thousands

Percent
change

–4.7
–16.9
–15.7
–19.8

–1.3
–2.7
–2.4
–1.4

–3.9
–15.2
–22.3
–34.2

–1.1
–2.4
–3.4
–2.5

–2.6
–1.4
0.9
–1.5
–4.6
–1.7
1.1
–0.7
–4.6

–1.2
–1.1
1.6
–2.4
–2.6
–2.7
1.2
–0.9
–2.3

–4.8
–3.2
–0.1
–2.2
–2.3
–1.5
0.0
–0.6
–5.5

–2.3
–2.5
–0.2
–3.4
–1.3
–2.4
0.0
–0.7
–2.7

Thousands

NOTE: In early March of each year, the Bureau of Labor Statistics carries out a benchmark revision of state and local payroll employment
data using information from the more-comprehensive Quarterly Census of Employment and Wages (QCEW). The payroll employment data
are revised going back 21 months and the new numbers sometimes show a dramatically different view of local employment experiences.
This year, most metro areas in the Eighth District saw large downward revisions for 2009, indicating that employment had been hit much
harder by the recession than was previously estimated. The revisions for the 2008 and 2009 calendar years are presented in the table.
Note that the data for 2009 are subject to revision again in March 2011.