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U N ITE D

STATES

DEPARTM ENT

OF

COM
M
ERCE
FOR RELEASE THURSDAY A.M., MARCH 27, 1969
Murray F. Foss:

OFFICE OF
BUSIN ESS
ECONOMICS

OBE 69-15

967-3380

THE BUSINESS SITUATION
The economy continues to exhibit remarkable strength, the Commerce Department’s
Office of Business Economics finds in its monthly assessment of the business situ­
ation.

It now appears that combined final sales —

to consumers, business, government

and foreigners -- are rising substantially more in the opening quarter of 1969 than
in the closing quarter of 1968, OBE reports in the March issue of the Survey of Current
^^in®££*

Mainly because demand has been unexpectedly buoyant, businessmen are likely

to show smaller inventory accumulation this quarter than last.
Given the vigorous demand, pressures on resources and the price level have remained
severe. From December through February, the unemployment rate remained at the postKorean low of 3*3 percent, and prices have continued to advance sharply.
Business expenditures for new plant and equipment are providing the chief stimulus
to the economy so far this year and promise to be a powerful expansionary force
throughout 1969.
The latest OBE-SEC survey points to a lh percent or $9 billion rise
in capital investment over 1968.
If programs meet the schedules reported in that survey,
investment will rise 10 percent from the second half of 1968 to the first half of 1969
and 5 percent in the following 6 months.
Homebuilding is also stimulating economic activity.
Housing has held up surpris­
ingly well despite the credit tightening in progress since the end of 1968.
Although
private nonfarm housing starts declined in February from the very high January figure,
the seasonally adjusted rate for the 2 months combined was 10 percent above the fourth
quarter rate. Moreover, building permits, which lead starts by about 1 month, rose to
a new high in February.
According to revised data, retail sales reached a new peak in January; they
continued at that rate in February, to judge from advance reports.
Consequently,
consumer spending in the current quarter should show a substantial advance following
Mae slowdown in the final quarter of 1968. Automobile sales, which had weakened in
■ > fourth quarter and in January, were very high in February, partly because of
active promotion by dealers.
_/More/

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With total output rising at a rapid rate, the demand for labor has remained s i r «
In February, nonfarm employment grew by 380,000, bringing the increase since last
^
September to 1,6 million.
The monthly rate of advance since last fall was about equal
to the monthly rise in the fourth quarter of 1965 and the first quarter of 1966, when
the Vietnam buildup was moving into high gear.
The February employment gains extended to all industries except mining.
The rise
was particularly large in contract construction, which had declined the month before
because of bad weather. About three-fifths of the 75,000 increase in manufacturing
employment reflected the end of the strike in petroleum refining.
The large growth in employment coupled with continued increases in hourly rates
of pay boosted wages and salaries by $¿1— 1 /4 billion in February. Of this, about
$0.5 billion was the result of increases in Federal minimum wages effective on
February 1,
The February payroll rise, together with gains in property income (dividends,
interest, etc,) and transfer payments (social security payments and the like), brought
the advance in total personal income to $5~l/4 billion, at a seasonally adjusted annual
rate. This was more than double the $2-1/2 billion January increase — which was held
down by higher social security taxes, strikes and bad weather — and about equal to the
average monthly gain during 1968.
Industrial production was up slightly in February, the sixth monthly advance in a
row. Last month's rise was due mainly to higher levels of output in most of the
durable goods industries, which more than offset a decline in motor vehicles and pa:
In particular, greater activity in the steel and machinery industries — reflecting
the developing boom in capital goods ■— has been an important factor in the higher
overall industrial production in recent months.
Output of nondurable manufactures
continued the pattern of little change that has been evident since last December.

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Strength in durable goods output mirrored the stepped-up flow of new orders.
According to advance reports, new bookings were at a record rate in February, some
3 percent above the preceding month. Most industry groups reported increases, with
the largest in aerospace, fabricated metals and electrical machinery.
Because new
orders exceeded shipments, which advanced 2 percent over January, backlogs in durable
goods industries rose; at the end of February, they totaled $85.1 billion, up $¿4-1/2
billion since last September.
Prices continued their steady climb in early 1969. Wholesale prices, after a
rise of 0.8 percent in January, went up 0.4 percent last month; and preliminary
data indicate a further advance of 0.5 percent in March.
Consumer prices rose
0.4 percent in February — roughly the same advance as the month before — as
increases for services and nonfood commodities more than offset a slight decline
in food.
The February rise about matched the average monthly increase in 1968.

The Survey of Current Business is available from Field Offices of the Department
of Commerce, or from the Superintendent of Documents, U.S, Government Printing Offic
Washington, D.C. 20402, at an annual subscription price of $9, including weekly
supplements; single copy, $1»

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