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I I D I E A l

RESERVE

BOARD

B O A R D _ /
—

A p r i l 10, 1935
R & S r t p - 124

For r e l e a s e i n morning p a p e r s
Satarctay, A p r i l 13
DEPARTMENT STORE SALES IN MARCH 1$35
Preliminary report
Department s t o r e s a l e s i n c r e a s e d from February t o March by c o n s i d e r a b l y more
t h a n t h e e s t i m a t e d s e a s o n a l amount. The F e d e r a l Reserve B o a r d ' s index, which makes
allowance f o r d i f f e r e n c e s i n t h e number of b u s i n e s s days, f o r u s u a l s e a s o n a l movements, and f o r changes i n t h e d a t e of E a s t e r , was SO i n March, on t h e b a s i s of
t h e 1923-25 a v e r a g e a s 100, compared w i t h 75 i- n February and J2 i n J a n u a r y ,
S a l e s i n March were s m a l l e r t h a n a y e a r ago by 8 p e r c e n t , r e f l e c t i n g t h e i n f l u e n c e of t h e l a t e r d a t e of E a s t e r t h i s y e a r and a l s o of t h e s m a l l e r number of
working d a y s .
PERCENTAGE CHANGE FROM A YEAR AGO
March*
Total

January 1
to
. March 31*

- 8

0

-lb

- 8

Number of
reporting
stores

Number
of
cities

540

257

56

29
28
15
10

Federal Reserve d i s t r i c t s :
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St, Louis
Minneapolis
Kansas C i t y
Dallas
San F r a n c i s c o

-13
-13
-10
- 6

- 4

- P4
+ 1

~

+ 3
+ 2

- 4

+ 7
0

-

0
+ 6
+ 3
+ 4

+ 1

4
4
4
6

53
32
29

57
4i
66

3s

43
22

24
85

27
25
30
20
21
13
10
31

* March f i g u r e s p r e l i m i n a r y ; i n most c i t i e s t h e month had one l e s s b u s i n e s s day
t h i s year than l a s t y e a r .