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1 - U s
SPECIAL YJEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY

CONFIDENTIAL

Sales in selected departments

^

+10

-11

0

+ 3

-19

+ 7

j 238
1
- 3 : 256

j +17

- 1

-21

-11*

-7

- 7

+11

-20

+ 7

Radio , phonograph, TV^/j -15

- 8

-21

GRAND TOTAL SALES 1/2/j + 3
j
'

Domestic f 1. cov' gs
Major appliances

1

Total of it depts, l/

j- l

+ 1

I

ALL OTHER SALES 1/

%

NOT FOR PUBLICATION
October 5> 1953

Mftfttjily unatljus ted indexes
Weekly unadjusted, indexes
Percentage change from a year ago
(19111
averqg^ monthly sales = 100)
(19U1
aver,
weekly
sales=100)
i
*
weeks
One week ending
1953
-I
1952
ending
1953
Sept.26jSept.19 jSept.12* Sept.5* Sept.26 Sept.26 Sept.19 Sept.12jSept.5 Aug. | July June May jSept. Aug. July June May

Depa^ent^

Rirniture & bedding

%-

+ It

r+12

-21
-10

-5

-

+

U

1

|

!

l

-6

155

196 210

251

196

201 220

202

179

127

11*6 188

181*

; p2l|2 286 260 228 S 258
228 .

252

300

278 262

119

308

29U

p278 211 216 212 j 392

281

21*7

238 21*1*

262

206

225 i P2l*l 208 207 208 ; 21*0

237

202

205 222

178

150

195 209

201

, pl81* 163 207 210 j 213
191 |
j

]

2l*7

199

i
1
2li2 I p261* 218 216 217 ! 220

: 268

239

193

; pi88 132 11*6 173
168 :

226

2i*5

: 1*20
' 271

^ - 5
-17

i|

!

I81i

238

i

j
j

j

lj

-6

;

0

1

1 235

235

200

186 :
1 P177 158 207 210 ; 210

p—Preliminary.
r—Revised.
1/ Monthly indexes for this category are not released publicly; they are shown here solely to permit comparisons with departmental changes.
2/ Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental
changes, For weekly movements of total department store sales, refer to the regular weekly sales report H.8 (based on about 550 stores).
3/ Special sales occurred in week ending Sept. 13, 1952, whereas this year they occurred in week ending Sept. 19.
^wbe:—Total national sample is comprised of some 115 stores (varies slightly among departments) of the approximately 350 stores regularly
reporting monthly departmental figures.
#—Labor day in 1952 fell in the week ending Sept. 6, whereas this year it fell one week later. Therefore, the week ending Sept. 5» 1953 had one
more trading day than the corresponding week last year, while the week ending September 12, 1953 had one less trading day than the week ending September 13 last year.




CONFIDENTIAL

united States
J^oston
York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St. Louis
Minneapolis
Kansas City
Dallas
San Francisco

United States
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
^Bbicago
Louis

NOT FOR PUBLICATION
SPBGIAL ¥tflKKLY^£PGRT^Q&»DEPARTMENT- STORE- S A L E S — B I DISTRICTS' -Sales in Selected Departments
Page 2
(Percentage change from corresponding period a year ago)
Major household appliances
Domestic floor coverings
Furniture and bedding
lit weeks
1j. weeks
I1 weeks
One week ending
One week ending
One week ending
ending
ending
ending
Sept.26|Sept.19|Sept.12|Sept.5 Sept.26 Sept.261Sept.19fSept.121Sept. 5 Sept.26 Sept.26[Sept.19[Sept.12[Sept. 5 Sept.26
-20
+11
+ 7 !i - 5
-21
-lit
- 1
— 7
- 7
+17
0
+ 7
-19
+ 3
1
— d
- r
+
8
-21
-1
-19
- 6
-Z15-22
- :>
- 2
+X5~
-ir
- J
+
8
- 5
+15
2
-3b
-lit
-It2
-10
-19
-10
- 5
+ 7
-17
-17
+ 3
+7
I
t
+23
- 7
-b9
+ 2
-12
-35
-lii
+98
+1*1
+ 5
- 1
- 3
-16
-29
- 6
- 9
-10
-15
+ 1
- 7
+ 5
0
-lb
+51t
-37
+35
+ It
-11
-2b
- 9
- 2

+17
— 5

-18
- 6

-18

- 1

+18

+
+
+

-16
+ 2

+ 9

+ 7
+130
- 1
+b2

5
1
5
7

- 6

-lit
+ l
- 5

-31
+60
-25
-bb

-38

-10
+21

+21

- 3

-12

+ 2

-25
+29
+ 6
-15

- 6

- 3
+13
+10
+ 2

- 8
+31
-18
- It

+22
-16
0
+ It

- 5
+20
- 1
- 3

+ 1
+80
-29
- 8
- 3
-13
+18
—It6
-10
+21
+29
+ 7
-29
+28 ! -18
-2b
-22
-39
+12
- 6
U
+ 9
-27
-13
- 8
+12
-33
-1*8
+ 3 | — 5
+83
-23
-J48
-32
8
-it2
-32
-2lt
- b
-2b
+15
+23
-1*0
-11
-17
r+17
-23
-26
—
9
3
r-15
+
1
+ 7
+25
-lit
+ b
- 7
"Grand Total—entire store 2/
Total of q departments
Radios,phonographs,television, etc.
it weeks
It weeks
It weeks
One week ending
One week ending
One week ending
ending
ending
ending
Sept.26
SeptT
261Sept.191Sept.12
Sept.5
Sept.26
Se'ptr2<S]SeptI
19lSept.
12jSept3
25
Sent. 25 Sept. 191 Sent. 12TSept,Sept.
i?
—
—
=
T
+15"
—
6
+
3
+
1
%21
+ 1
^-o
-21
-11 I -FT
-15
'
= T
-21
~-rj
Z12
T
+12 — z n r
-23
-30
- 3
•^25"
- 3
+11
-US'
-20
-16
r+ 7
-20 ; -10 i + 7
- 8
0
-15
i -29
+20
+ U j - 7
- 9
!
-13
+20
0
-25
+29 . - 5 :
-38
+26
-18
~1|8
+36
j -ii2
- b | -23
- 2 . +2
-10
+1
+17
- 8
-26
+15 !
-27 ; -26 : + 3
-27
| -15
-33
i
-10
+11
— 7
-1
- 6
- 8
-19
+ 9 j - 7
- 6
-18
- 9
+ u
I -11
+ 8
-11
r+ 7
+ 3
+ 3
+10
+20
-25
+12
+10
-39; -19
- 7
i -35
—
6
- 2 j
+11
+ 6
- 3
+12
-18 ! - 5
-19
+ 9
• + 6
+ 7
-17
2
- it
—16
+ 8
- 5
-20
- 3
0
- 3 i
+ 3
: -10
-29
-It5 j -31 :
-39
|
+38

Minneapolis
-b7
;
Kansas City
1 -25
Dallas
-18
San Francisco
. -10
For footnotes, see page 1.



-10
+39
+19
+25
+ k
-22

I :!

!

j

-32
—bb
- 3
-25

-55
-22
-2lt
+12

-21
- 3
-15
+75

t
!
i
1

:

-11
-ItO
—26 • -16
-15 ^ - 6
- 2 ! - 8

- b
-28
+18
- 8

-39
-27
-35
-16

+23 ! -10 | + 8
+11 | -16 j - 1
-17; -11 j *— X
+21!
h ' + 3
—

3/+H
- 5
+ 3
+ It

3/-1&
~ -11

-11

-13

+13
+15
+ 9
+11

+ 5
- 1
0
+ 1