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June 28, 1949

P.P. IF.
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MEMOR&MDIM TO THE R E S I D E N T
>ER

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In view of the current pressure for the Government to

lfdo something to stop the business decline,” I should like to
give you m y thoughts on this subject*
The present business decline is not a recession of the
usual kind, which might require the creation of additional
demand and additional opportunities for employment.

On the

contrary, consumer demand continues exceptionally strong.
Retail sales in physical volume, according to Department of
Commerce data, are extremely high and (after seasonal adjustment)
have been gradually improving since last January.

Even in

dollar value, total retail sales in May were slightly higher
than in May last year.
The causes of this decline are markedly different from
those responsible for most business recessions in the past.
One outstanding difference lies in the fact that this decline
represents an essential readjustment to normal competitive
conditions, involving a writing down of inflated cost structures



and prices, which would be difficult to halt by Government
action even if halting it were advisable.

It is, in fact, a

readjustment that had been sought under the Administration^
anti-inflation program.
A second notable difference lies in the fact that
unhealthy business developments —
prolong recessions in the past —
absent.

those which have served to
are now almost entirely

Commodity speculation and stock market speculation

have both been negligible.

Inventories have not reached

excessive levels in relation to sales.

Neither business

credit nor consumer credit has been over-extended.

In contrast

to past situations, when tight money has prolonged recessions
by forcing the liquidation of assets, we now have a very
favorable credit situation.

In addition we have an unusual

degree of public confidence in the banking system and in the
securities of the Federal Government.
Much of the readjustment has already been completed.
Businessmen have moved very rapidly to curtail new orders, pay
off bank loans, and reduce inventories to the minimum, in
preparation for a recession.
already occurred —

Thus, mu c h of the recession has

centered in commodity prices and in factory

production and factory employment -- as a result of this
protectionary c u r t a i M e n t of buying.




3Since consumer purchases have remained high, aided by
a record backlog of savings, stocks of some manufactured goods
have become depleted, and there is evidence that the decline
in certain industries has already run its course.

In the

cotton textile industry, for example, new orders and market
sentiment have recently shown noticeable improvement, and
prices of basic cotton fabrics are showing greater firmness.
In wool textiles, a marked improvement in new orders recently
has been accompanied by increased prices on some wool fabrics,
and by a sharp increase in employment at woolen and worsted
mills.

In the non-ferrous metal markets, lead buying has

recently increased sharply, stimulated in part by the Government
stock-piling program.
Business forecasters in the past few weeks apparently
have become somewhat more optimistic.

Since the adjustment to

date has been more rapid than many had expected, there is some
tendency to expect the bottom to be reached by the end of this
year.

The National Association of Purchasing Agents —

important ’
’
grass roots” organization of businessmen —

an
now

sees the possibility of an upturn this fall, after a further
decline in July and August.

A number of the economists whose

opinions we solicited for revenue estimating purposes expressed
their belief that the bottom would be reached by the end of the
current year, and more than half expected the turn by the first



half of next year.

It will be noted that the economist for

the American Federation of Labor was one of those expecting
an early upturn.
Many strong factors, as you are aware, are operating
to uphold the current production level, and other factors are
coming into play to create an exceptional production outlook
for the future.

The $2,800,000,000 payment of National Service

Life Insurance dividends, of course, will provide an additional
source of consumer demand.

These factors will help to make the

adjustment both moderate and relatively brief.
In view of this situation, I believe it would be a
serious mistake to attempt at this time to bolster the economy
by Government spending projects, or by any Government measure
directed specifically to this purpose.

I feel that such

action might have an adverse reaction on business, since it
would give the impression that the Administration believed the
situation to be really critical.

Furthermore, any action

directed toward preventing the readjustment to normal competitive
conditions might undo much of the adjustment that has already
been accomplished, and so postpone our return to a sound
economic base.
Instead, it would seem wise to rely on the demonstrated
strength of our economic situation to complete the current
readjustment, and reserve Government action for some later



5emergency.
To correct public misconceptions about the present
situation, and help develop general confidence, I believe an
objective talk by you giving a statement of facts about the
situation today could be very helpful.

The talk might also

prepare people for the seasonal summer increase in unemployment
and the July drop in industrial production, which otherwise
might be interpreted unfavorably.
It will need to be kept in mind that the business base
used in the forthcoming Budget revision must be consistent
with the Administration’
s viewpoint on the business outlook.
If a business upturn is expected by the end of this year, for
example, the estimated revenue on such a base will show less
reduction and the estimated deficit will be less than if a
continued business decline were assumed.

In the latter case,

the fact that a continued decline was assumed in the Budget
estimates would be likely to have an unfavorable reaction on
business.
Summing up, the consensus of those appraising business
trends is that the worst of the present slump should be over by
the end of this year.

Some shock may be felt if Britain goes

through a financial crisis.




Yet there is agreement that only the most urgent demands

6 -

resulting from the war have been satisfied to date.
amount of building remains to be done.

A vast

Credit, now in a

healthy state, can be expanded to finance it.

Business, the

appraisers believe, can be brought back in the next few years
to a level above the peaks of 1948.

They point out that only

such big-scale business can meet the needs of a nation soon
to be 150,000,000 strong.