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BOARD OF GOVERNORS
"
OF THE
FEDERAL RESERVE SYSTEM
Statement for the Press
For Iraaedlate release

April 10, 1950 •

The following are highlights from the Fifth Annual Survey
of Consumer Finances sponsored by the Board of Governors of the
Federal Reserve System and conducted by the Survey Research Center
at the University of Michigan*
These preliminary findings are based en simplified tabulations from approximately 3,000 Interviews made during January and
February In 66 sampling areas throughout the country, including the
12 largest metropolitan areas. An additional 500 Interviews will
be Included In the final figures to be available In a series Of
articles in the Federal Reserve Bulletin starting In June. It is
not believed that conclusions derived from the final figures will
be substantially different from the present conclusions.
Consumers were queried regarding their opinions about their
ovn financial positions at the beginning of 1950, and on economic
matters In general* They vere asked also about their plans to buy
houses, automobiles, end other major durable goods during 1950* In
addition, the survey collects data concerning distribution of
consumer incomes, ownership and use of liquid end nonliquid assets,
and consumer saving, but information on these subjects Is not
available at the present time*




-2Release of the preliminary findings Is possible as the
result of an experimental program to speed the tabulation of certain
parts of the survey where the usefulness of the data depends in part
on their timeliness # The first public release of data from the 19^9
Survey of Consumer Finances was made In mid-June of last year.
In sponsoring the Survey of Consumer Finances, the Board
of Governors emphasizes the experimental nature of this relatively
new development In the field of economic research. The methodology
and techniques being used are believed to be among the most adequate
known at the present time* Considerable further experience, however,
derived from surveys repeated under varying economic conditions,
together with careful statistical and analytical testing of results,
will be needed before this type of research can be of maximum useful*

The ourvey Information represents only one body of data
Indicative of tendencies in economic prospects. Survey findings
should always be viewed along with a wealth of other statistics
reported currently through various CJovermaent, private, and nonprofit
organizations*
Conclusions
1* Consumer plans to purchase houses, autoiaobiles, and
other selected durable goods in 1950 appear, on the whole, to be at
least equal In early 1950 to those expressed at the beginning of
and again in midsummer.




-32. Personal income expectations for 1950 were generally
as optimistic as a year earlier despite some increased frequency of
lowor current incomes than a year ago*
3. With regard to the general business outlook for the
next 12 months, consumers evidenced greater uncertainty than at the
beginning of 19^9 • However, they were somewhat more optimistic than
lest July following a series of business adjustments in the first
half of the year.
k. A belief that prices will fall in the coming year is
widely held, especially with regard to automobiles and large household items, but the number expressing this belief is down sharply
from 6 months and a year ago.
Consumer Plans to Buy Houses and Durable Goods
1. Consumer plans to buy houses in the current year--newly
built and existing houses combine^-were slightly larger in early
1950 than in early 19^9* Plans to purchase newly constructed homes
were the same or somewhat greater than in 19^9 while there was no
change or a slight decline in reported intentions to purchase exist*ing homes*
Preliminary survey data justify an estimate of over 1
million consumers having Ttdefinite" plans to buy new houses in 1950,
Compared with a year ago, a somewhat stronger demand was evident for
units priced below $10,000 while little change in purchasing
intentions was noted for homes priced above this level.




About as many consumers indicated intentions to "buy new
homes in 1951 as reported such intentions for 1950* Purchase plans
for 1951 were more frequently uncertain than those pertaining to 1950,
reflecting in part at least the remoteness of the time period.
2. Considerably

more than twice as many consumers

intended buying television sets during 1950 as reported similar
intentions for 19^9* Buying plans for other selected durable goods
(furniture, refrigerators, and other large appliances) were not very
different from those expressed in early 19^9, with some showing
small increases and others showing no change or small decreases.
3* Preliminary data on consumer intentions to buy new
automobiles in 1950 indicate no substantial change in number of units
from 19^9, a year of record sales• There is also some preliminary
evidence that middle and low income consumers comprise a larger part
of the prospective demand in 1950•
Financial Position of Consumers
1. Approximately 3 of every 10 consumer spending units
expected their total 1950 incomes to be larger than in 19^9; less
than 2 in 10 expected them to be smaller. There was little change
in these proportions from the survey in early 19^9•
2» With regard to current rate of earnings, about 3 in
every 10 nonfarm spending units reported a higher rate in early 1950
than a year earlier while almost the same proportion received a
lesser rate. In the two previous annual surveys, approximately twice
as many units reported higher as reported lower current earnings•
However, it should be noted that in these earlier periods increases
also occurred In prices and the cost of livings



-53. In their own opinions, the financial position of
consumers in early 1950 was similar to what it had been a year earlier.
About as many currently said they were better off than in early 19^9
as said they were worse off• In the two surveys conducted at the
beginning of 1950 and 19^9, a higher proportion of consumers reported
their current financial situation to be better compared with 12 months
earlier than in some previous postwar surveys in which consumers had
complained about increases in the cost of living*
C onsumer Attitudes on the General Economi c Outlook
!•

Consumer attitudes on the general economic outlook for

the year might be characterized as being somewhat less optimistic
early in 1950 than at the beginning of 19^9, but at the same time
there was also somewhat less outright pessimism*

Many more persons

seemed uncertain or unwilling to hazard an opinion as to which way
the economic wind might blow during the coming 12 months• The proportion of those expressing a favorable opinion regarding the business outlook (h of every 10 units) was the smallest for any of the
annual surveys since early 19^6, but about the same as it was in
mid~July of last year.
2.

Nearly half of those interviewed thought times were

good at present--about the same proportion as in July 19^9, "but somewhat less than gave that answer a year earlier. About 2 in every 10
considered present conditions were unfavorable, and 3 in 10 held to
a middle position or could not decide whether times were good or bad.
As in previous surveys, those in high income groups tended to be more




-6-

optimistic in their appraisal of current conditions than did those in
lower income groups. On the whole, there was little change in consumer
evaluations of current economic conditions from midsummer 19^9 to the
beginning of 1950.
3* Many consumers thought that while times were good at
present, they were less favorable than a year earlier. Nearly 5 units
in 10 believed that business conditions were worse than in early 19^9
while 2 in 10 thought they were better and 3 in 10 believed that
general conditions were about the same* In mid-July 19^9, in answer
to a similar question, only 1 in 10 believed times were better and
6 in 10 thought they were worse. The entrepreneurial group--farm
operators and self-employed persons--had the largest proportion of
units that believed times were less favorable in early 19^0 than a
year earlier.
k. Somewhat more than half of all employees thought it
would be difficult, if not impossible, to get another job paying
about the same amount of money if, for any reason, they were to lose
the job which they had at the beginning of the year. About £ in
every 10 felt absolutely certain that they could get a Job with equal
pay, but a slightly larger proportion were equally certain it would
be impossible to get another Job without some sacrifice in their
current income. Data on this point, on a comparable basis, were
not obtained in previous years.




-75t

Consumers were not quite as uniform in their expecta-

tion of lower prices in the following 12-month period as they had "been
at the beginning of 19^9 or at the midpoint of last year. The proportion of those looking for price declines dropped from about cjae-half
to one-third of those interviewed.

On the other hand, there seemed to

"be a slight increase in the group who thought prices would probably
rise in the coming months.
6#

There continued to be a sharp divergence between consumer

expectations for prices in general and for prices of automobiles and
other durable goods. Although only a third of the spending units were
looking for prices in general to decline, more than half were of the
opinion that reductions would take place in the hard goods lines.