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April 9 f 1358,



Ifa% B&ig#r



Chairman Ecclee

Attached is a eopy of a salf^sxpiaiiatory latter
M i a n Pope, Fre&ide&t of Wia first of Bonton$ whi^b
contains some Ideas in which you might be interested, X
have acknowledged its receipt and advised hist that I was
passing his latter on confidentially to the F«R*A* for
as they alght wish to give to it*







March 22, 1958*

Mr# Marriner S« Eccles, Chairman,
Board of Governors,
Federal Reserve System,
Washington, D. C.
My dear Governor:As you know from our recent conversations, we
have been interested in working with the Federal Housing Administration and the R.F.C. on plans for the National Mortgage Association •
In recent visits which I have made to a number of cities in
the country, such as Chicago and St. Louis, I have talked with many
regarding the mortgage situation and the possibilities of developing
it and I have talked with many bankers on the general subject but
not in detail as to the National Mortgage Association. In this
respect the only one that I have talked with has been Mr. Cummings
in Chicago.
I have, however, discussed a matter which I referred to in
a conversation with you which is nothing new possibly, but on the
other hand has never been actually developed. This is snap judgment
but the outline is given to you herewith for what use it may serve.
The plan would be to have the government through its present
employees or through competition design, for example, one hundred or
maybe more houses of the type which is best fitted to produce a
housing program of the magnitude desired. This would undoubtedly be
a rather small house of limited cost. These designs would be largely
for outside appearance rather than inside difference. In observing
the houses built in Germany, Austria, England and Scotland in the
last three or four years the impression I gathered was that they
are all very similar - in fact in many cases are all alike in large
groups, which is in the main unsightly and does not produce the
individuality which is prevalent in America.
After the Federal Housing Administration had designed the floor
plans which would be reproduced in each house (although with a different aspect on the outside) the architects in competition or otherwise
would design the outside of the houses - some wood, some stucco, with
some changes in roof construction, chimneys, etc.; in fact, changes in
everything probably but the floor dimensions and the windows and doors

-2although these could be somewhat adjusted to fit the house* Porches
and other outside additions, of course, could be altered. Garages
attached could also be altered in the various architectural designs.
When a sufficient number of designs based largely upon fixed
floor plans has been prepared these should be submitted to the various
Chambers of Commerce in cities in which the likelihood of sufficient
building would be possible. Once received by the Chambers of Commerce,
they would have prepared under the supervision of the F.H.A. building
estimates which would fit each design. The variation in costs, if
this plan was followed out, would be negligible in designs with the
same floor plan.
Those who submit estimates to the Chambers of Commerce, as indicated, would be advised that their estimates will be required to be
reviewed from time to time or they would be required to submit themselves any changes in raw materials, labor, etc. that became effective.
The third step would be that each Chamber of Commerce would then,
from colored pictures and readily understood floor plans, give exhibitions
of these in some properly appointed place in the center of a city or in
various parts of the city. It might even be possible for some to be
exhibited in store windows.
The design of this plan is to advertise what could be made extremely attractive appearing houses with the added advantage that a
contractor would be able to figure closer on production than would be
the case with an individual builder. If properly handled, the costs
which ordinarily are absorbed by either a builder or an architect could
be avoided, but the main thing is that it would produce advertising
of the campaign that is being undertaken by the Federal Housing Administration in a manner which has never been attempted before.
All the advertising that has gone before has been directed solely
towards the ease with which borrowing can be undertaken. This method
goes beyond that in that it not only shows the ease with which borrowing
can be undertaken but it shows to the wife or husband the actual cost
of a house which in many respects can be considered to represent their
ideal for the money.
I am advised by architects that very few persons in any walk of
life are able to visualize new construction. They are seldom able to
read or visualize architects' plans, but a drawing in perspective in
colors means a great deal.
It is my opinion that if an ambitious couple were able to see and
visualize an ideal representation of a home which they can find within
their means through a guaranteed mortgage loan, it would awaken a far
greater interest than would any extensive advertising of the borrowing
facilities alone.


This Pope plan is not patented, it is not new in most respects
and is submitted solely for the reason that I am interested in the
matter, and if it has any value you may make such use of it as you
may see fit. I should be very glad to give any further ideas, of which
I have some, if it should be aesired.

With kindest regards, I am
Very sincerely yours,


April 9, 1938.


Allan M. Pope, President,
First Boston Corporation,
Hundred Broadway,
York City.

My dear Mr. Pope:
Your letter
interesting suggestions
I returned from a brief
for outlining tnis idea

of March 22d with regard to your
on housing was on my desk when
holiday, and I wish to thank you
to me.

It would seem to me to hold very promising
possibilities for acquainting the potential purchasers
with what could be provided. In any events I am taking
the liberty of passing your letter along, confidentially
of course, to the Federal Housing administration for their
Needless to add, I appreciate your own disinterested attitude and desire to make constructive
suggestions-unpatented—with a view to increasing business

With kind regards,
Sincerely yours,

M. S# Eccles,

Received IB

of G-overnorfc