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MEMORANDUM FOR THE RECORD

Event: William Cohan, author of House of Cards and The Last Tycoon
Type of Event: Interview
Date of Event: July 30, 2010 (11-11:45 am)
Team Leader: Matthew Cooper
Location: FCIC, Phone Interview. FCIC participants used the large conference room.
Participants – Non-Commission: William Cohan
Participants – Commission: Matthew Cooper, Gary Cohen, and Adam Paul
MFR Prepared By: Adam Paul, Matthew Cooper
Date of MFR: July 30, 2010
Resources mentioned:
William Cohan, Contributions to the New York Times Opinionator Blog including
“Mystery Men of the Financial Crisis”, By William Cohan, The New York Times, February 4,
2010
Summary of the Interview:
This is a summary of the interview dialogue and is not a transcript and should not be
quoted except where clearly indicated as such.
The major cause of the crisis for Cohan is the change in compensation that has occurred since the
1970s. Cohan has seen multiple crises in his professional lifetime. While this crisis has been
much more severe it follows in a string of 4-5 previous events that Cohan mentioned.
Cohan, who wrote extensively about the 2005 decision by Lazar to go public, said that ending
partnerships deeply impacted finance. Lazard, which employs many fewer people than its
competitors (about 2,5001 compared to about 22,000 at Goldman Sachs2), still follows a model
that depends less upon traders. “If more firms were like Lazard, the crisis never would have
happened.”
1

http://www.vault.com/wps/portal/usa/companies/company‐
profile?companyId=898&WCM_GLOBAL_CONTEXT=/wps/wcm/connect/Vault_Content_Library/companies+site/c
ompanies/parent_lazard/lazard_0/lazard_0
2
http://money.cnn.com/magazines/fortune/global500/2006/snapshots/575.html

When Cooper asked about the causes of the crisis, Cohan responded: “This comes from an
intimate 17-year knowledge of Wall Street and it gets back to the incentives that exist on wall
street and the behavior of people who work there….It’s very simple in my mind: Human beings
do what they get rewarded to do.”
Cohan cites a fundamental change in the way that Wall Street has organized itself from “small
undercapitalized partnerships where capital came from individual partners’ pockets that they
were required to invest in the company to become a partner.”
“Because of the way the partnerships were organized,” Cohan told the FCIC, “it made them
have their net worth on the line and it was a precarious situation…but they were also highly
attuned to the business that was being done.” He noted that the flood of partnerships going public
began with Donaldson Lufkin and Jenrette in 1970 and now all the major investment banks are
publicly traded corporations. “The behavior changed,” Cohan said because risk was no longer on
the individual but on the corporate. “This whole battleship was motivated by one thing, getting
the biggest bonus year in and year out…If you were a MBS salesman all that mattered was
selling more, generating that fee income...”
Cohan acknowledges that this led to financial innovation. But the consequence of the innovation
is that those on Wall Street were only motivated by selling the new products. Cohan notes that
the pay structure is extraordinary with people doing unexceptional things getting huge bonuses.
“We’re biding our time until another crisis,” he said because the basic pay structure has remained
the same and will be unchanged by the new financial reform law. The current structure, he said,
encourages reckless risk taking because the firms are using other people’s money and do not
have their own skin in the game. “
Part of what bothers Cohan about Wall Street compensation is how “unexceptional” the work is.
Cohan, who worked in finance for many years, says that the bulk of staff at big firms “are
intelligent but not stand outs.”
“By and large, there is no other place where good soldiers can go and make the money they can
make on Wall Street. It’s not like paying [baseball’s] Alex Rodriguez to perform or
[basketball’s] Lebron James. These people have unique talent. But on Wall Street people are
more good soldiers and there are very few people have extraordinary talent….The people with
real talent own their own investment firms… by and large there’s no other place on the face of
the earth where people who are good soldiers and who are smart but not extraordinary can go
and make the kind of money that they can make on Wall Street. I was living proof of that….I
was not an extraordinary M & A guy and I was paid more than I had any right to be paid.”
Cohan quoted Sen. Chris Dodd (D-Connecticut) approvingly saying “we’ve privatized profit and
socialized risk.” Cohan said facetiously that he believes that there should be a new class of
security that represents the net worth of the top 100 people and people overseeing the risks being
taken: “So the first thing that disappears is their net worth.” He notes that Jimmy Cayne, the

former Bear Stearns CEO, had already socked away $400 million and the rest is “the house’s
money.” He notes approvingly that what Goldman does is the Partner MD (managing director)
concept where the top 300-400 people get paid out of the pretax income not revenue. “It’s not
liability but if there was a loss they would not get paid,” said Cohan “Which is why they are a
devoted mark-to-market firm.” He said he thought this was a modest improvement over the
compensation system at most firms.
Cohan suggested the FCIC call in witnesses who have seen the system change over the years
such as “William Donaldson [former SEC Commissioner and formerly of Donaldson, Lufkin &
Jenrette] or Felix Rohaytn [the former ambassador to France and Lazard Freres partner].”
Cooper asked about Lazard Freres—which Cohan has written about in The Last Tycoons--going
public and whether he had seen in its culture when it went from partnership to publicly traded.
Cooper said that they had been late to go public but asked if Cohan had seen a change in their
risk taking. Cohan noted that “They went public in 2005…But if more firms were like Lazard,
this crisis wouldn’t have happened. He noted that in the early 1970s Morgan Stanley, Lazard
Freres, and Goldman Sachs were all about the same size but that while Lazard stuck to providing
M & A and spun off its capital markets business the others just got bigger and bigger.”
Cohan said that there’s always tension between traders and bankers and he thought bankers
would be ascendant after the crisis or a third type, a corporate manager. He lumped John Mack
of Morgan and Brian Moynihan of Bank of American into this category. He thought because
traders were less powerful now, Gary Cohn, would not replace Lloyd Blankfein at Goldman.
On the question of Bear Stearns, about which he wrote House of Cards, Cohan said “I think they
should have just let Bear fail …If you’re [Lehman Bros. CEO] Dick Fuld you would have
immediately started doing what you needed to do.”
Cohan said the move to save Bear “was well meaning but the market is a very powerful force
and that message was warped and by the actions of the government at that time …Had they let
Bear fail, Lehman would have taken the steps to save itself.”
Perhaps not surprisingly, Cohan added that “having Lehman fail was exactly what needed to
happen.” Cohan said that the Valukas report on Lehman’s bankruptcy showed it had engaged in
“screwed up” accounting and was being “duplicitous.” Cohan declared:” I think the best thing
was the market rendered the harsh judgment.”
Gary Cohen asked what else the commission should investigate in its last months. “I think
you’ve done a remarkably good job investigating the acute causes of the crisis,” Cohan said,
referring to the collateral calls against AIG, the short term nature of financing on Wall Street,
borrowing short and lending long. Cohan returned to his earlier point and said “I haven’t seen
much on the pay structure on what they’ve done in the past and what they do now. He urged the
FCIC to do some “drilling down” on this issue. Cohan continued with his point about the pay

structure: “This thing is a very hard thing to change. And if I was the Wall Street czar for a day I
would change it immediately. If you think about it, the revenue of these firms is property of the
shareholders—that revenue belongs to the shareholders….but when you have this crazy system
and is paid out in the form of compensation to the benefits of the people who work there. This
revenue belongs to the shareholders but doesn’t really get to them. Why should we be rewarding
people on Wall Street? Shouldn’t we be rewarding people who heal the sick and the people who
educate our children and investigate these crises instead of the people who perpetrate these
crises…a session that focused on that would really get to the heart of the matter.” There was a
brief discussion of compensation experts including Lucian Bebchuck.
Cohan expressed concerns that the most recent financial reform legislation does not address the
compensation structure. He also noted work by Treasury Department special master for
compensation Kenneth Feinberg provided a major incentive for firms to quickly repay their
TARP funds. “We are bidding our time until we get a crisis of a different nature with similar
incentives,” said Cohan. Cohan noted that they got out of TARP quickly so the special master
would not mess with their compensations structure.
Had Bear failed, Cohan believes that Lehman Brothers and Merrill Lynch would have acted
more quickly to solve their positions. When asked by Cooper if JP Morgan would have bought
Bear without the government assistance, Cohan gave reasons that JPM did not really want Bear
too badly but declined to speculate.
Cooper asked Cohan what information he would try to learn if he had the Commission’s
subpoena power. Cohan responded that he would like to know more about the firms or
individuals who bought short-dated puts on Bear Stearns in the week before it failed. He
indicated that Kyle Bass, John Paulson, and Goldman Sachs would be good candidates to
consider. Cohan agreed to speak further with the FCIC if necessary.

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