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WORKING
PAPERS

BOOKCAao
FEDERAL RESERVE BANK CLEVELAND

NUMBER 7601

JNq rhc
SERVICE RETURN ON
DEMANd DEPOSITS
Edward J. Stevens

RESERVE

of
Li...

HG2615
C61[Flj.5
No.7601

MEASURING THE SERVICE RETURN ON DEMAND DEPOSITS

Edward J. Stevens
Senior Economist
Federal Reserve Bank of Cleveland
December 1976

The views expressed herein are solely those of the
author and do not necessarily represent the views of
the Federal Reserve Bank of Cleveland. The material
contained is of a preliminary nature, is circulated
to stimulate discussion, and is not to be quoted
without permission of the author.

Working Paper

Number 7601

MEASURING THE SERVICE RETURN ON DEMAND DEPOSITS
E. J. Stevens"

Changes are coining in the payments system of the United States, resulting
from new electronic systems and new institutional and regulatory arrangements.
Demand deposit balances are likely to be affected by these changes.

How

vulnerable are demand deposit holdings to the kinds of changes that can be
foreseen?

How large a shift in holdings should be expected as electronic

devices such as automated clearinghouses and debit card networks, and institutional innovations such as NOW accounts become available?

Because demand

deposits represent a significant component of the monetary aggregates employed
in monetary policy control decisions and operations, quantified answers to
such questions are needed in order to know whether, and how substantial a
change in monetary policy procedures might be required to maintain policy
effectiveness.
Investigation of reasons for holding demand balances quickly reveals
a disparity between economic theory embodied in aggregate money demand
estimation and the institutional characteristics of the money market.
Transaction demand modeling of the demand for money balances emphasizes
that a noninterest-bearing cash balance of a certain size is held because
the extra cost of more frequent transactions required to reduce that balance
are greater than extra earnings on increased holdings of earning assets.

^Discussion with several of my colleagues at the Cleveland Bank and with
Ben Klein were helpful in clarifying some of the matters included here.
Gregory Suchocki provided valuable research assistance. Any errors in the
paper, however, are mine.

'.

- 2 -

Corporations, on the other hand, hold large average demand deposit balances
to compensate their banks for various services rendered.
noninterest-bearing

This suggests

demand deposits earn an implicit service return.

Changes

in the technology and institutions of the payments system might affect the
service return, and the impact of payments systems changes on demand deposit
holdings might be estimated by quantifying their effects on the service
return.
This paper compares two measures of the service return on demand deposits
in the U. S. banking system.
_

The rationale of a measurable service return

and a brief survey of some previous measures are discussed in the first
section.

"^

The model underlying the measures being compared is explained in

the second section.

The comparisons are presented in the third section,

and conclusions are drawn.
I.

The Service Return
Free services

compensate customers for holding demand balances that,

in the absence of a legal prohibition, might earn interest.

Some demand

balances are held to compensate banks for services that would otherwise
involve a fee.

More generally, services provided without fee to holders

of demand balances may be viewed as an implicit return on balances.
Demand deposits are money that depositors can draw out of accounts
at will, and banking services are usually provided simply as part of an
ongoing bank-customer relationship.

The link between size of balance and

quantity of service is therefore not likely to be as rigid as that between
interest payments and the size of a savings deposit balance, for example.
However, competition in banking markets would tend to enforce a dependable
average relationship over time between services and balances in at least
two ways.

- 3-

First, particularly for consumer and small business checking accounts
where profitability monitoring of each account is not feasible, banks can
monitor service costs and aggregate average balances in such accounts.
A bank can modify the mix of free and fee services, and therefore the
service return of each depositor and of the average depositor, in an effort
to improve or maintain profitability.

Also, depositors can compare the

mix of free and fee services among banks, for example, by looking at service
charges and minimum balance requirements, seeking the highest service return
on the average balance they would be likely to hold.
Second, particularly for large corporate and institutional depositors,
the relationship between a bank and a depositor normally involves an informal
or formal understanding about the mix of free and fee services provided as
well as the average balance that the depositor will maintain.

Periodic

monitoring of each customer relationship will surface deviations from the
initial understanding and signal the need for more rigorous enforcement
or a new understanding.
Both of these processes describe how competition in the banking market
will tend to produce a dependable average relationship between free services
and demand balances that can be called the service return.

The service

return offered at competing banks to a given type of customer should tend
toward a common value.
The inducement for customers to hold balances can thus be thought of
as a combination of the productivity of balances as an inventory of funds
from which to make payments and of the banking services that average
balances entitle their holder to receive.

A depositor targets an average

balance because, at the margin, this combined value of a dollar in a demand
account is greater than the interest he could earn on a dollar switched to
an earning asset (net of any brokerage fee involved).

Estimating the service return on demand deposits requires a measure
of banking services provided without fee to holders of demand balances.
Increasingly both banker and customer have an explicit measure of both
services and balances, as banks develop more refined account profitability
analysis procedures that monitor a customer's use of a full range of
banking services as well as the size of his balances.2

However, only a

limited number of banks participate in a system that compiles information
Q

for banks.

Therefore, estimates of an aggregate or average service ratio

might better be derived from indirect evidence.
Measures approximating all or part of the service return have been
derived in the past.

Yaari [8] estimated remitted (in the sense of

'forgiven') loan rate and service charges for a class of customers of
a Chicago bank in 1968.

Barro and Santomera [1] estimated remitted

service charges on checking accounts at 23 banks annually from 1950 to
1968.

O'Brien [7] estimated remitted activity costs on demand deposit

accounts at First Federal Reserve District banks participating in the
Functional Cost Analysis (FCA) program.

Becker [2] constructed a measure

using total noninterest expense, net of service charges and fees, per
dollar of demand deposit for Federal Reserve member banks from 1952
through 1970.4
Becker's method, unlike the three other methods, recognizes the
wide diversity of free services that may be included in the service
return.

FCA cost accounting information suggests that a broad range

of services belongs in the service return.

Four "nonbanking" activities

are distinguished in the FCA data, covering customer services not directly
involving deposits or assets.

Income attributable to each of these ac-

tivities is not sufficient to cover expenses of the activity in most

'"'

\s (Table 1).

- 5 One interpretation of this finding is that the nonbanking

services are provided to customers in return for income attributable to
those customers, but the income arises from other activities of the banks
used by the customers.

Becker's method attributes all noninterest expenses

not covered by noninterest income, both of banking and nonbanking activities,
to the demand deposit activity as a measure of the value of the return on
demand deposits.

B. Klein [3] uses a method that avoids Becker's assumption

that all noninterest expenses in excess of fees are a return to holders of
demand deposits, and Klein's method provides the starting point for this
paper.
II.

Estimating the Service Return
Suppose that all banks were perfect competitors in the deposit market

where explicit interest payments are prohibited, entry is restricted by
chartering, and aggregate deposits are controlled by the central bank's
limited provision of reserves.

Competition among banks for shares of this

regulated demand deposit market should result in a marginal value of
services per dollar of deposit, rD, equal to banks' marginal earnings

(1) the loss incurred

can be thought of as the sum of two components:

Marginal cost, in turn,

less the marginal cost of providing a deposit.

by lending at the loan rate, rL, rather than acquiring a nonloan earning
I

asset at "the" pure interest rate, i; (2) earnings foregone at the loan
rate, TL, on nonearning reserve assets that are equal to the ratio rr of

_J

deposits.

This combined marginal cost of supplying deposits, MC[), is thus

equal to (i-rL)+rij(rr), or simply i-rL(l-rr).
The price that depositors pay to hold a demand deposit and thereby
acquire the productivity of money balances can be thought of as the difference between i, "the" interest rate on a pure nonmonetary asset, and rn,

- 6-

the service return on a demand deposit.

In competitive equilibrium in the

deposit market, this price paid by depositors, i-rp, should be equal to
the marginal cost to banks of supplying demand deposits, i-rL(l-rr).
Therefore, in equilibrium, rD=rL,(l-rr).

That is, the market service

return in equilibrium will be equal to the marginal loan rate on nonreserve
assets financed by a marginal dollar of deposit.

Competition among banks

for market shares with explicit interest payments prohibited results in
a 100 percent payout of marginal earnings on additional deposits in the
form of banking services.
Estimating the value of ro is complicated by the realization that
not all reserve assets of the banking system are acquired at the cost of
lost earnings at the marginal loan rate.

In particular, the banking

system may acquire reserve assets at a "subsidy" rate via the discount
window, via Fed float and government demand deposits (net of required
reserves).5

With these adjustments to rp, reducing marginal cost and

raising the service return, Klein's expression for estimating annual
average rp is:
•D
rD = rL(l-rrD) + rL-rrpGDD-KGDD

w w
n
+ (r>L-rd) (rrD) (£.),
R

where:
GDD is U. S. Government demand deposits
RGDD is reserves held on GDD
R is total reserve assets
W
w
r^ and r^ are the average loan rate and discount rate weighted
by monthly amounts borrowed during a year
B is borrowing at the discount window
rrp is the demand deposit reserve ratio
Finding appropriate empirical counterparts of TL and rr is the central problem
in deriving a measure of rn.

- 7 -

Klein measured rrp from 1919 to 1972 by calculating reserves required
against member bank time and savings deposits, and assuming excess reserves
and nonmember vault cash were allocated to time deposits in proportion to
the amount of time deposits in total deposits.6

Subtracting these time

deposit reserve holdings from R gives a measure of reserves held against
demand deposits which, when divided by demand deposits, is the measure of
rrp used in both of the service ratios compared below.
Choosing the appropriate measure of rL is the problem underlying what
follows.

Klein's service ratio, rp^, uses the yield on 4-6 month commercial

paper, rep, as the measure of r^, the marginal, or market, rate on earning
assets financed by deposits.

The alternative service ratio proposed here,

rp , uses the actual earnings rate on earning assets of all insured commercial
O

banks, rg, as the measure of rjj.
III.

Comparing Estimates
Values of roK and r^g for the years 1948-1974- are not the same (Chart 1).

Differences arise solely from the measure of the market loan rate used. Which
is the more appropriate measure?
Representativeness.

A potential bias arises in rjw because the yield

on 4-6 month prime commercial paper may not be representative of the level
of and annual change in rates on the range of assets financed by demand
deposit liabilities.

Commercial paper is a liquid marketable instrument

issued by large corporations.

Although the commercial paper rate has been

clearly aligned with the average bank prime rate for the past decade, it
was frequently significantly lower than prime before that.

In addition,

bank portfolios include a substantial proportion of real estate, consumer
and small business loans whose rates are in general higher and more stable
than the commercial paper rate (Table 2).

Persistent differences in levels

- 8-

of rates among these markets reflecting different degrees of market power
and lender's preferences might make the commerical paper rate a biased
estimate of the average market rate earned on assets acquired by banks.
Maturity.

The average annual earnings rate on bank earning assets may

not be the same as the average annual market rate at which assets are
acquired.

It may include the earnings rate on assets acquired in past

years and retained in banks' portfolios.

This bias would be smaller,

the shorter the average original maturity of banks' portfolios and the
more widespread the practice of setting floating rates on loans.
Recent changes in reporting requirements for banks now make it possible
to measure remaining maturities for a large proportion of almost all
categories of bank earning assets.

In early 1976, 56 percent of the

earning assets of large banks in the Fourth District either had remaining
maturities of less than 1 year or had a maturity longer than 1 year but
carried a floating rate.

The original maturities of these assets is not

known, but unless banks alter the maturity emphasis of their acquisitions
substantially from year to year, shortest-term and floating rate assets
must dominate original maturities:

H4 percent of assets and 55 percent

of loans had less than a 1-year maturity, only 34 percent of assets and
33 percent of loans had maturities of 1 to 5 years, and only 22 percent of
assets and 12 percent of loans had a maturity longer than 5 years.

In

addition, 63 percent of loans with maturities longer than 1 year, representing 21 percent of long-term assets, carried a floating rate.
Because no comparable direct evidence is available historically,
an assessment of the bias in rn
portfolios cannot be made.

from the presence of aged assets in bank

Whatever bias may be present was probably

more significant in earlier than in later years because of the declining

- 9-

proportion of securities in bank portfolios in the years after World War II.
The level of rDc is probably biased downward, although by decreasing amounts
over time, because the upward trend of interest rates over time generally
would leave portfolios with aged assets at lower than current rates.
Comparing values rD^ and rj)s suggests that the downward bias from aged
assets does not dominate the difference between the series.

Until 1966 the

value of rpg was higher than rp^ in spite of the aged asset bias.
patterns in the difference do seem to reflect this bias.
rDc

Cyclical

The excess of

over rp^ peaks when market yields recede from cyclical peaks to cyclical

troughs (1950, 54, 58, 61, 67, 72), apparently reflecting the retention of
past peak earnings rates on aged assets in the average earnings rates of
banks.
Preferential Rates.

Preferential loan rates to holders of demand

deposits is another potential source of bias in r^g-

Preferential rates

commonly arise from formal or informal compensating balance arrangements
in loan agreements.

Such arrangements may be interpreted two ways.

One

view is that compensating balances are a portion of loan proceeds that
cannot be used, raising the effective loan rate on the usable amount above
the stated rate on the whole amount.

The other view is that the compensating

balance arrangement is a device to assure that balances recognized in a
preferential loan rate are not withdrawn by the customer once the loan
agreement is formalized.

In either case, the earnings rate of the bank on

the book value of the loan is lower than the rate that would be charged on
a loan without balances.
For the banking system as a whole, preferential loan rates reduce the
observed earnings rate on earning assets relative to the "market" rate on
loans.

Without balance requirements, banks would lend LN at the market

- 10 rate r^, earning RN = L^-r^ in revenue.
would lend Lg.

With balance requirements, banks

Each dollar of loan, L, would include a portion of L, g,

required as a balance.

This balance would then be reloaned so that

Lg = L+(g-L)+g(g-L)+. . .+gnL = 1
1-g

.L...

Lending Lg at a preferential loan

rate rg would generate earnings of Rg = LgTg = 1 'L^Tg.
1-g

Assuming that

the effective amount borrowed, LN, and the revenue of lending, RN, are
independent of the way in which compensation is derived, the observed
earning rate rg, =

R

N

, will be less than the rate r^» =

R

N.

If some

Vl-g
earning assets involve a preferential rate and others do not, the observed
earnings rate of banks, equal to earnings divided by earning assets, will
lie between the preferential rate and the market rate.
Comparing rj< and rg does not suggest that the bias of preferential
rates dominates the difference between ro^ and ^Do:

rs

exceeded r^ in all

but 4- of the years shown.
Risk . The prime commercial paper rate on which ro^ is based should
include only a modest risk premium because of the prime rating of issuers.
The earnings rate, rg, on which rno is based, includes interest income before
losses on loans and securities, or any provision for future losses.

The

service return that a competitive banking system would provide would reflect
earnings net of expected losses on loans; earnings could not for long cover
services without some provision for covering losses.
Banks make provisions for losses, but reported provisions are not a
suitable measure of expected loss.

Reported provisions are distorted (for

the purpose at hand) by tax regulations governing before-tax expenses
allowed as a provision for loss.

Significant changes in tax treatment and

- 11 reporting requirements during the period included here make even the reported
provisions noncomparable over time.

Actual reported losses can be measured

with greater consistency over time, but the annual incidence of reported loss
is not an indicator of the annual expectation of losses.
Because r£ includes no allowance for expected losses, the rQg estimate
is probably biased upward, overstating the service return in all years, and
by an increasing percentage of the true service return because of the
increasing porportion of more risky loans relative to less risky securities
in bank portfolios.
Four sources of bias in rp^ and rc~ have been identified.

rj)K is likely

to be biased because it is not representative of the whole range of asset
markets from which bank portfolios are drawn.

rDc is likely to be biased

upward because it does not allow for losses on risky earning assets, but
is likely to be biased downward because it includes some earnings at a
preferential rate and some earnings on aged assets.

Clearly neither r^^

nor rj),., can be a completely trustworthy measure of the service return on
commercial bank demand deposits.

Two additional analytic tests can be used

to discriminate between ro^ and rj)g on the basis of their consistency with
observed depositor and bank behavior.
Money Demand.

What difference does it make which measure of the

service return is used as an independent variable in explaining holdings
of money balances?

Klein has shown that demand for money can be expressed

as a function of the price of obtaining money services from demand deposits
balances, where price is measured by (i-rj),,).

Substituting rj)s for rD

in money demand equations using this approach may indicate that one or the
other service return "works better," implying greater consistency with
observed behavior.

- 12 -

Klein's estimating equation for M^ was of the form:
+a

P+U 'where

Mj_ = log of real per capita M^ balances
Y = log of real per capita net national product
Eg = the price of securities, measured by the difference
between the yield on long-term corporate bonds , i , and
the yield on commercial paper, r^p
PM = the price of money measured by i-rp ,
and linear regressions employed annual observations for the period 1919
through 1970.
Comparing the explanatory power of r^ and r^

in this form of money

demand equation required two changes from Klein's original model.

Klein's

rj)K was an annual series for the years 1919 through 1970; rrjq is only
available as an annual series for the years 1948 through 1971 . Therefore,
rj) was updated to 1974, and the equation was estimated for the shorter
sample period 1948 through 1974.

Using this short sample period emphasizes

adjustments of money balances to shorter-term variations of independent
variables than in the original model.

Addition of the lagged value of the

dependent variable, M^ , to the estimating equation improved results.
Aside from these related changes, the two money demand equations employing
rj) and r^ , respectively, are identical to Klein's original estimating
JX

1}

Q

equation and are shown in Table 3.
The results of this comparison are unilluminating — there is no statistically significant basis for choice between the estimating equations using
rj)., and the alternative equation using rog.
Bank Profits . If, as assumed in estimating the service return, 100
percent of bank earnings financed by demand deposits is paid out in bank
services, then bank profits must arise from other aspects of banking.

These

can be traced to portfolio profits on assets financed by interest-bearing

- 13 -

liabilities and equity, and profits on services sold for fees.

That is,

total profit, iTf, is the sum of irp on assets financed by demand deposits,
Tig on assets financed by interest-bearing liabilities, Trg on assets financed
by equity, and up on services sold for fees.
is assumed equal to 0.

TT^ = [rL(l-rrjj )-ro]DD, and

irg = [rLd-rr^J-rgJB-Xg, where rr-p is the average

reserve ratio on interest-bearing liabilities, B, rg is the interest rate
paid on B, and Xg are noninterest expenses of acquiring the assets and
purchased funds.

up = rj_/E, where E is financing supplied by equity,

ftp = F-Xp, where F is fee income and Xp is the expense of producing services
sold for fees.
One test of the appropriateness of the two estimates of rp is to
calculate TT setting TL equal to whichever measure of the loan rate is used
in deriving an r^, and setting X = Xg+Xp, equal to total noninterest expense
of banks net of rryDD, the estimated noninterest expense of services for
holders of demand balances.

The closer calculated profit, TTC, approximates

actual bank profits, 7ra, the more trustworthy would an rp measure seem to be.
Table 4 shows the results of such an exercise using income and balance
sheet data for all insured commercial banks.

TTd= is defined as net current

operating earnings before taxes, gains and losses and provisions for loss
on securities and loans, and extraordinary charges.
shown.

Two sets of results are

The first column reports the annual difference between irc , calculated
K

using rQp and rj) , and IT , expressed as a percentage of ira.

The second

column reports the analogous percentage for T C c> calculated using rg and
r Dc-

^CK tends to understate Tfa, and nc

tends to overstate ira, on average,

by 36 percent-and 14 percent, respectively.
Some difference between TTC

and TTCC, is to be expected because of biases

attributed to unrepresentativeness, preferential loans rates, maturity, and

risk.

Potential biases associated with preferential loan rates and maturity

of bank portfolios are not relevant to T C V> but should bias TTCC, downward,
and cannot explain why 7rCg overstates ira, on average.
Differences that might be attributed to noncomparable treatment of risk
can be quantified.

Tra is actual net current operating earnings of banks

before any allowance for loss.

TTCC is derived from a measure of loan and

deposit rates before any allowance for losses, and should be comparable to
Tra.

On the other hand, 7rc., is derived from a measure of loan and deposit

rates using the yield on prime commercial paper, a high quality relatively

This might explain why irck. understates rr , on average.

allowance for losses.

irc,, should only approximate actual profit after some

risk-free instrument.

The average amount of the expected understatement can be approximated by
banks' reported losses on loans and securities (column 3), equal to 9.25
percent of average net current operating earnings for the period.

This

assumes that losses expected by bankers are validated by actual losses,
although the approximation would not necessarily hold year by year.

Expected

losses are presumably what determines the marginal cost of deposits and the
competitive service return banks can afford to pay.

Deducting 9.25 percent

from 7ra in every year and recalculating the annual difference between TTC^
and this adjusted value of ?ra reduced the average understatement of actual
bank profit from 36 percent to 21 percent, expressed as a percentage of
adjusted ira.

This unexplained residual difference may be a reflection of

the bias contributed by using the unrepresentative commercial paper rate
as a measure of the loan rate.
rQp should be adjusted downward to reflect expected losses on loans
and securities, but the only loss information is for actual losses.

On

average, losses equalled 6 percent of service return expense (ros'DD)

- 15 -

during the period 1948 through 1974.

Applying this average percentage

entirely to demand deposits through r^ would reduce the measured service
return by a maximum of about 12 basis points in 1948 and about 47 basis
points in 1974.

Lacking any method of uniquely distributing losses among

years, such an adjustment would leave the money demand and profit analysis
comparisons of rn

S

and rp

K

unaffected.

Conclusions
Two measures of the service return on demand deposits have been
compared.
1.

Both measures are in general higher than previous estimates of

the service return.

Several previous estimates would be expected to under-

state service returns because they adopt one or another narrow definition
of the form the return might take.
2.

One other previous estimate, by Becker, takes a broad definition

of the form of return and it, too, is in general lower than the two measures
compared here.^

This difference is attributed to a difference in assumptions,

Becker assumes that all noninterest expense in excess of noninterest income
is the expense of service return, and that there are no other noninterest
expenses of banking,

rnq and rj) are based on an assumption that all

noninterest expense in excess of the expense of the service return (rn-DD)
is the combined expense of services sold for fees and other noninterest
expenses of banking.
and rp

The fact that Becker's measure is lower than r^g

indicates that r^-DD is greater than actual noninterest expense

net of fees, implying that, to the extent services are sold for fees,
they yield profits.

Ji
-if

J
^

3.

- 16 Both rj)g and rDj, are consistent with money demand estimates for

the post-war period, but rD

appears to be a measure more consistent with

actual bank profits before losses on loans and securities.

1

r1
r1
r3
^
r1

FOOTNOTES

might include account activity, cash mobilization, collection,
bookkeeping, computer, money management, reduced loan rates, loan
processing, informal credit line, foreign exchange, trust, investment,
and economic advisory services.
^For discussion of account profitability analysis, see R. Knight, [4];
P. S. Nadler, [6] .
3The system is the voluntary Functional Cost Analysis program of the
Federal Reserve. A self-selected group of 862 member commercial banks
furnished data in 1975.

^Becker's estimates would need to be revised in three ways to make them
comparable with the measures discussed below. His sample is member banks,
rather than all insured banks. He divides annual net expense by yearend
deposits, overstating the average level of deposits during a year. The
measures below use an average of December- June and June-December averages.
He uses gross demand deposits, double-counting deposits by the amount of
cash items in process of collection. Each of these adjustments would raise
the level of Becker's estimates of the service return.
^Klein also adjusts for expected losses of deposits through bank failure,
but the adjustment is zero for the years 1948 through 1974 studied here.
deposits and total reserves are measured net of large CD's after
1961. This has the effect of assuming that only required reserves are held
against large CD's.
'Lenders' preferences are assumed to be unrelated to their sources of funds.
There is some evidence that the representative rate would vary among banks
with different proportions of demand deposit financing. See, for example,
Longbrake, [5] .
^Updating r^ and calculating rpq was made considerably easier by Professor
Klein's kindness in supplying a complete set of his original data files.
^Becker's estimate is in general lower than both rDj< an<i rDc a^"t:er making
the three adjustments noted in footnote 4, above.

J

BIBLIOGRAPHY

Klein, B., "Competitive Interest Payments on Bank Deposits
and the Long-run Demand for Money," American
Economic Review, December 1974.

[3]

Becker, W. E., "Determinants of the United States Currency—
Demand Deposit Ratio," Journal of Finance,
March 1975.

[2]

Barro, R. J. and A. M. Santomero, "Household Money Holdings
and the Demand Deposit Rate," Journal of Money,
Credit, and Banking, May 1972.

[1]

*'

Yaari, U., "The Legal Payment of Illegal Interest on Demand
Deposits," Mimeograph, Rutgers College.

[8]

O'Brien, J. M., "Interest Ban on Demand Deposits: Victim of
the Profit Motive?" Business Review, Federal Reserve
Bank of Philadelphia, August 1972.

[7]

Nadler, P. S. , "Compensating Balances and the Prime at Twilight,"
Harvard Business Review, January/February 1972.

[6]

Longbrake, W. A., "Commercial Bank Capacity to Pay Interest
on Demand Deposits, Part II: Earnings and Cost
Analysis," Mimeograph, Federal Deposit Insurance
Corporation, 1975.

[5]

Knight, R., "Customer Profitability Analysis," Monthly Review,
Federal Reserve Bank of Kansas City, March and
September/October 1975.

[4]

RETURN:

TABLE 1

OTHER DEPARTMENTS—1975
Under
$50 million
in deposits

Safe Deposit
(loss per box)

$ 4.8

$50 to $200
million
in deposits

$ 5.1

18.0*

Computer
(loss per $ of expense)

25.

trust
(loss per $ of expense)

Other Nonbanking
(loss per $ of expense)

Source:

35.

7.

Functional Cost Analysis:

12. 8$

Over
$200 million
in deposits

$ 5.9
15.lt

23.0$
-8.6*

1975 Average Banks

TABLE 2
PORTFOLIO COMPOSITION
ALL INSURED COMMERCIAL BANKS

35

Loans and Discounts
C6I
Financial
Farm
Real Estate
Consumer
All Other

39%

65%

Securities
U. S.
Other

1960
(June 15)

1948
(June 30)

Total
Source:

57%
8

100%

1971+
(June 30)
26%

29%
10
61

16
2
2
9
5
1

100%

12%
11*
74
25

22
7
3

12

3
18
14
2

15
13
1

100%

100%

100%

100%

FDIC Annual Report

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TABLE 3

ALTERNATIVE DEMAND FOR MONEY
ESTIMATING EQUATIONS

Ml = aO+al Y+a2 PS+a3 PM+a4

PM =

*

i^Dv

Ml"1"1

PM

= i-1

0.97
(0.08)
(12.00)

0.95
(0.06)
(14.60)

a^

-0.02
(0.01)
(2.07)

-0.05
(0.02)
(3.14)

a3

0.01
(0.005)
(2.20)

0.04(0.01)
(3.50)

a2

0.14
(0.07)
(2.02)

0.20
(0.07)
(3.00)

a-L

-0.17
(0.10)
(1.75)

-0.21
(0.08)
(2.46)

a0

R2

0.9555

F

0.9461

140.7

0.006

£u2

2.04

D-W

115.2
1.91
0.008

*First number is coefficient, followed (in parentheses)
by standard error of coefficient and t-statistic.

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Table 4
SERVICE RETURNS AND BANK PROFITS*

Loss on Loans
and Securities
(mils, of $)

-0.36

Average

-0.84
-0.86
-0.91
-0.40
-0.88
-0.42
-1.08
-0.71
-0.15
-0.01
-0.86
-0.10
-0.32
-0.83
-0.80
-0.67
-0.49
-0.30
0.24
-0.18
0.13
0.76
0.45
-0.70
-1.06
0.55
0.77

1948
1949
1950
1951
1952
1953
1954
1955
1956
1957
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974

0.18
0.18
0.09
0.18
0.20
0.19
0.02
0.18
0.17
0.17
0.19
0.17
0.18
0.20
0.16
0.21
0.20
0.21
0.13
0.13
0.13
0.04
0.04
0.03
0.04
0.04
-0.01

$
8.4
20.6
-32.8
67.7
115.2
211.2
-260.4
236.2
388.0
279.7
-477.6
763.2
117.7
-164.5
13.2
159.0
312.9
363.8
936.1
487.6
934.7
488.8
981.6
1,087.2
887.3
1,159.2
1,956.9

0.14

408.9

"See text for explanation.

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FIGURE 1
TWO MEASURES OF SERVICE RETURN
ON DEMAND DEPOSITS
SERVICE RETURN RATE
PERCENT

9.0

i
i
i
i
i
i
i i

KLEIN'S SERVICE RETURN
7.0

5.0

STEVENS'S SERVICE RETURN

'

3.0

-*

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j

1.0

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i

j

i

1948 '49 '50 '51 '52 '53 '54 '55 '56 '57 '58 '59 '60 '61 '62 '63 '64 '65 '66 '67 '68 '69 '70 '71 '72 '73 '74