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GO-GO BANKING: EVER CHANGING
YET EVER THE SAME

An Address to the
Young Bankers Convention
Georgia Bankers Association
Callaway Gardens, September 24, 1974

t>y

Monroe Kimbrel, President
Federal Reserve Bank of Atlanta

Prepared for Mr. Kimbrel’s use by Charles D. Salley, Financial Economist




GO-GO BANKING:

EVER CHANGING YET EVER THE SAME

Poets have long been fascinated by rivers which flow and flow yet are
always the same.

They see the constantly changing faces of new generations

and marvel at the changelessness of human nature.

They would probably not

be surprised to find the same curious combination of change and permanency
in today's rapidly unfolding banking scene.

Our profession is not the same

today as it was fifteen years ago or even five years ago.

Innovations ap­

pear so fast that some people call it super banking and go-go banking.
yet banking is in many ways the same calling it was fifty years ago.

And
We

need to keep pace with the changes, and we need also to remind ourselves of
some well-weathered propositons that remain with us.
A great many things have taken place in recent years impelling the
rapid evolution of the banking system.

Our banks emerged from World War II

with well over one-half of their combined assets invested in Treasury secur­
ities.

These were a prime source of liquidity.

When the demand for loans

tended to rise, banks simply sold the readily marketable securities to ob­
tain the requisite funds.
At that time, few people foresaw the great development in technology
and the expansion in productivity that marks our era.

And few were the

bankers who foresaw the accompanying dramatic growth of loans.

In 1948,

bank loans were equal to about 20 percent of bank assets, but, by the 1960's,
the fraction had risen to over 50 percent.

The progressive expansion in the

loan component of bankers' portfolios left fewer securities that could be
sold to obtain loanable funds.

Moreover, with the vigorous demand for

credit, interest rates were also rising.

As a result, many of the remaining

securities held in bank portfolios experienced large capital losses which




- 2 -

bankers were reluctant to realize.

Security holdings became less and less

a ready source of funds.
With interest rates generally rising, bankers also found that corpora­
tions were less willing to hold idle funds as demand deposits.

It was much

more profitable for corporate treasurers to invest excess funds directly in
Treasury securities, commercial paper, or other money market instruments.
In 1950, demand deposits made up 65 percent of bank liabilities.
the fraction had fallen to 35 percent.

By 1970,

Thus, the traditonal sources of

banks1 loanable funds— demand deposits and securities— were not keeping pace
with the economy*s growth.
The economy’s demand for loans, however, remained strong, and banks
were forced to seek other methods of acquiring loanable funds.
system had to more effectively mobilize its reserves.
Federal funds market became active.

The banking

The long-dormant

In the Fifties, this form of overnight

borrowing of reserves from other banks was common only to a handful of New
York and Chicago banks.
the public.

Now newspapers report daily Federal funds rates to

Daily borrowings that totaled less than $1 billion in the late

Fifties reached the $8-billion mark by the late Sixties.
Perhaps the most significant innovation for garnering funds, though,
has been the negotiable certificate of deposit.

To combat the loss of de­

mand deposits and to acquire additional funds for lending, New York banks
began to issue negotiable CD's in 1961.

Other large banks quickly followed

suit, offering competitive rates of return to corporate treasurers.

The

negotiability feature meant that if the purchaser should need the money
before the CD matured, it could be sold in the secondary market.




As a

- 3 result, CDfs offered both liquidity and yield.

Large banks in the U. S.

acquired $18 billion in such funds by 1966 and $24 billion by 1968.
Initially, CD's served as a means for an individual bank to minimize
its deposit losses from customer withdrawals to purchase open market in­
struments.

Bankers quickly learned, however, that by varying the rate they

offered for CD's, they could gain some control over their banks' deposit
flows.

For example, if a bank required additional funds to make loans, it

could readily acquire them by offering a slightly higher rate on CD's than
was available at other banks or from other market instruments.
Unfortunately, banks lose this control over deposit flows when money
market rates rise above regulatory rate ceilings they are permitted to offer
on CD's.

This occurred during two previous periods of credit restraint.

Between July and December 1966, commercial banks lost one-sixth of their
CD's because of higher open market rates.

Again during 1968 and 1969,

money market rates rose above the ceilings which commercial banks were
permitted to pay.

This time banks lost $13 billion in funds, or over one-

half of their large CD's.

The consequent shortage of loanable funds in

1969 caused banks to turn to nondeposit methods of securing funds such as
acceptances and the Eurodollar market.
During the present period of credit restraint, though, the Federal
Reserve, with the cooperation of the FDIC and Federal Home Loan Bank, has
moved to avoid this sort of development by adjusting the rate ceilings.

In

the words of Chairman Burns, "Individual banks can obtain funds...if they—
and ultimately the business firms that are borrowing from them— are willing
to pay the price."
in CD's.




Large U. S. banks currently hold a record $86 billion

- 4 -

Banking is indeed quite different than it was fifteen years ago.

We

have learned to husband our resources as deposits have become less plentiful
in the face of extraordinary loan demands.

And although we now issue CD’s

in the practice of what is called "liability management," changes are occur­
ring as well on the asset side of bank ledgers.

As previously mentioned,

securities as a percent of assets have been declining while business loans,
consumer loans, and loans to nonbank financial institutions have been in­
creasing.

Funds flowing back into banks as these outstanding loans mature

and are paid off make up an important source of bank funds for new loans.
Thus, bank liability managers must also consider the maturity structure of
their banks* assets when deciding what new liabilities to issue.
Lines of credit, though, and term loans-— which make up a considerable
30 percent of business loans in this Reserve District— have less predictable
periods of use than the standard seasonal loan payable in 90 or 180 days.
These have created obstacles for efficient funds management.

To alleviate

some difficulties, many bankers are developing new lending techniques that
will likely be dubbed a return to "asset management."

Term loan agreements

offer optional conversions to revolving credit lines.

Participations in

mortgage loans and consumer paper are growing in importance.

And lines of

credit now often entail a commitment fee rather than a compensating balance
as in the past.

Assets are thus producing income from services and commit­

ments rendered to the customer as much as from funds actually loaned.
Participations and loan pooling appear to have an especially promising
role in the control of asset structure.

As mortgage bankers have long

known, loan origination and servicing fees are profitable, and the service
provided aids both the borrower and the ultimate loan holder.




Moreover,

- 5 such packaging of assets into pools of mortgages or pools of consumer paper
will help to create a viable secondary market for assets.

This may be a

beneficial counterpart to the secondary CD market that developed during the
1960’s.
The growing importance of assets that provide a return from services as
well as from loaned funds is also evident in the acquisition of serviceoriented subsidiaries by bank holding companies.

The desire to originate

and "package" consumer paper and mortgage loans is reflected in the numerous
holding company acquisitions of out-of-state finance companies and mortgage
companies.
At this point, our look at the changes in banking brings us only to a
threshold where many more developments are in the offing.

The mention of

holding company expansion portends that tomorrow1s financial markets are
likely to be much more competitive than they are today.

Banking organiza­

tions that gained a measure of control over fund sources using certificates
of deposit discovered in the opening years of this decade that their in­
vestment in computer capacity and trained personnel opens new areas for the
use of these funds.

Banks can offer additional, profitable services which

utilize equipment and skills similar to those already in operation.

The

jump from payroll services to full accounting services suddenly appeared
feasible.
pansion.

Such possibilities drew management’s attention to service ex­
They realized that their banks had already made the initial

investment required to sell insurance, underwrite revenue bonds, perform
accounting and data processing services, leasing services, and operate
mutual funds.




- 6 In addition, the bank holding company form of organization had been
found to be a functional vehicle for geographic expansion in the 1960’s.
Now the holding company appeals to many as a vehicle with the flexibility
needed to expand services in the 1970’s.

This development also leads us

to expect increased competition between banks and nonbank financial insti­
tutions.

As a consequence, major competitive pressures confronting Georgia

bankers in the coming years may not come from other Georgia bankers.

The

major competition could well come from out-of-state holding companies and
from nonbank institutions within the state.
For instance, commercial banks in Connecticut and Massachusetts are not
nearly as challenged by other commercial banks as they are by the generally
conservative savings banks.

Two years ago, these savings banks suddenly

began offering NOW accounts, which are, in effect, interest-paying demand
deposit accounts.

A Boston bank’s competitive response has affected our

southeastern markets.

The First National Bank of Boston is now represented

in the Alabama mortgage loan market through its newly acquired local affil­
iate, Cobbs, Allen, and Hall.
across state lines.

Southeastern institutions have also responded

In 1973, First Arntenn of Nashville acquired the Atlantic

Discount Company in Jacksonville, Florida.

First National of Atlanta has

acquired the Woods-Tucker Leasing Corporation in Hattiesburg, Mississippi.
In July of this year, First Railroad and Banking Company of Augusta acquired
the CMC finance group in Charlotte, North Carolina.
These examples illustrate that subsidiaries of bank holding companies
may legally establish offices and provide services in areas beyond the state
branching limits of banks.

The possible avenues for entry into the growing

banking markets of Georgia are numerous.




7

We have still not mentioned the future appearance of new deposit in­
struments such as the controversial Citibank floating rate notes nor the
many changes confronting us as we seek to improve the payments mechanism.
The vast expansion of the Federal Reserve System's regional check clearing
centers and the automatic payroll deposit service initiated by the Atlanta
Committee on Paperless Entries appear to be only a preview of coming events.
Yet for all of these rapid-fire changes in the way we go about our
business of banking, we need to remind ourselves that some very basic prop­
ositions of deposit banking have not changed.

Recall the poet Edmund

Spenser's epic where the goddess Mutability claimed rulership over the world
because all things change.

Jove rebuked her, saying that things change only

in form, thus revealing all aspects of their true unchanging character.
To make a similar point about banking, let me borrow from the banking
classic, Lombard Street, written in 1873 by Walter Bagehot, then editor of
the Economist.

"In any new trade English capital is instantly at the dis­

posal of persons capable of understanding the new opportunities and of
making good use of them."

This is so, Bagehot continues, "not because

England has rich people— there are wealthy people in all countries— but
because she possesses an unequaled fund and floating money which will help
in a moment any merchant who sees a great prospect of new profit."
"A million in the hands of a banker is a great power.

But the same sum

scattered in tens and fifties through a whole nation is no power at all:
one knows where to find it or whom to ask for it...."

no

"A citizen of London

in Queen Elizabeth's time could not have imagined our state of mind.

He

would have thought that it was of no use inventing railways, for you would
not have been able to collect the capital with which to make them."




- 8 -

These remarks of Bagehotfs seem altogether appropriate for today.

Have

we not just spent some minutes discussing the liability management techniques
developed during the past decade to collect just such a pool of loanable
funds?

Bagehot goes on, "But in exact proportion to the power of this sys­

tem is its delicacy...."

"Of the many millions in Lombard Street, infi­

nitely the greater proportion is held by bankers or others on short notice
or on demand...."

"Credit means that a certain confidence is given, and a

certain trust reposed.

To put it more simply*--credit is a set of promises

to pay; will those promises be kept?

Especially in banking, where liabili­

ties, or promises to pay, are so large, and the time at which to pay them,
if exacted, is so short, an instant capacity to meet engagements is the
cardinal excellence."
Bagehot reminds us that deposit banking has a huge payoff in terms of
economic development.
recent history.

This has been especially evident in the Southeast’s

But the many changes that occur in the way we bankers col­

lect those loanable funds appear to unfold against the constancy of safe­
guarding adequate bank liquidity.

The growing reliance by banks on borrowed

funds requires an increasingly close watch over the maturity of these obli­
gations and the maturity of the assets in which these funds are invested.
During the recent boom, some carelessness has crept into our financial
system, as usually happens in a time of inflation.

Some commercial banks

allowed their dependence on volatile funds— such as overnight loans from
other banks, certificates of deposit, and Eurodollars— to reduce their li­
quidity.

They also permitted their liabilities to grow much faster than

their capital.




The great majority of our banks have been managed prudently;

- 9 but, in some instances, unhealthy practices have turned up— such as specu­
lating in foreign exchange or acquiring large amounts of long-dated securi­
ties.

The recent Franklin National experience reminds us at a time when the

central bank is so visible as the purveyor of monetary policy that its
primary function is to provide ultimate liquidity.

Chairman Burns reit­

erated before the Joint Economic Committee last August that "the Federal
Reserve stands ready, as the nation’s lender of last resort, to come promptly
to the assistance of any solvent bank experiencing a serious liquidity
problem."
Again, looking at the effect of future competitive developments on bank
safety, one of the critical issues is whether or not the risks undertaken by
a holding company parent and its nonbanking subsidiaries may eventually have
to be borne by the firm's banking subsidiaries.

The recent banking emer­

gencies involving the U. S. National and Beverly Hills National Banks press
upon us the need for some common understanding among investors, regulators,
creditors, and the public about where the risks may ultimately fall.

This

is a very old question among bankers.
In conclusion, then, we can certainly agree that your chosen profession
is indeed changing:

Use a sharp pencil on both the asset side and the

liability side of your balance sheets.
poets.

And we can also agree with the

Your chosen profession is ever the same:

Serve the customer with

the full power of capital mobility but avoid borrowing short and lending
long.