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PROJECT MONEYSMART KICK-OFF
FEDERAL RESERVE BANK OF CHICAGO
Chicago, Illinois
July 27, 2000

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Good after noon and welcome to the Federal Reser ve Bank of Chicago. Thank you for being here.
We’ve asked you to join us today to kick off a new financial literacy project. We’re calling it “Project
MoneySmart,” and it’s designed to help Midwester n consumers make good decisions about their personal finances.
The focus of Project MoneySmart is to prov ide educational infor mation about three important areas
of personal finance: budgeting, sav ing and using credit wisely. But this new initiative is also about
bringing together key players involved with financial literacy, so that we can work together in an
effective manner.
First off, you might be wondering, “Why financial literacy?” The need is clear. Many Americans lack
the necessar y knowledge to make infor med decisions about their personal finances. The research
shows it, and we’re also hearing it from personal anecdotes. We’re liv ing in a world where technology, infor mation overload and complex financial tools are making life more complicated — almost by
the minute. The financial decisions we face have become more complex, and that means it’s increasingly important to have a solid foundation of knowledge about personal finance.
For the Chicago Fed, taking the lead on the issue of financial literacy is a natural. As one of 12
Federal Reser ve Banks, we are responsible for maintaining the stability of the financial system.
Mostly we do it on a broad level when we conduct monetar y policy, super v ise and regulate financial
institutions, and prov ide for an efficient and smooth-running payments system. However, we also do
it on a personal level when we help educate consumers about the economy. We have a strong histor y as a consumer educator-prov iding a variety of pamphlets, workshops and seminars to consumers
and teachers throughout the Seventh District. Project MoneySmart, then, is a focused campaign targeting topics we already talk about ever yday.

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Consider some recent research:
The Jump$tart Coalition for Personal Financial Literacy recently concluded that high-school seniors
nationwide lack an appropriate level of financial literacy. They gave a financial-literacy test this year
to students across the countr y who answered only 52 percent of the questions correctly, on average.
That’s a failing grade, and it’s down 5 percentage points from a similar sur vey in 1997.
Results from a 1999 sur vey on financial literacy conducted by the National Council of Economic
Education weren’t much better. On that one, half the adults scored below 60 percent, and two-thirds
of high-school students failed.
On a basic economics sur vey created by the Federal Reser ve Bank of Minneapolis, a randomly selected
group of people scored an average of just 45 percent.
For this campaign to succeed, partnerships will be key. We have several partnerships with outside
organizations to develop strategies geared toward higher levels of financial literacy. We’ve inv ited
representatives from two of those groups to speak with us today.
One is Catherine Williams, president of the Consumer Credit Counseling Ser v ice of Chicago. We’re
currently partnering with CCCS to sur vey some of their clients about the benefit of personal-finance
education. So far, we’ve received input from roughly 150 of those clients, and the response has been
that increased financial knowledge has had a ver y positive impact.
The other person speaking is Joanne Dempsey, president and executive director of the Illinois
Council on Economic Education. We have a longstanding relationship with the Illinois Council and
have worked with the group on a wide variety of educational projects. I’d like to welcome Catherine
and Joanne here and thank them for helping us draw attention to this ver y important topic. I’d also
like to welcome Kris Gunderson, senior v ice president of development for Junior Achievement of
Chicago. JA volunteers will educate more than a quarter of a million students this year about basic
economics and money topics, and we look for ward to working with them also.
I’d now like to share with you some Project MoneySmart initiatives that are already in the works:
Starting today, we will be airing a series of public-ser v ice announcements about the campaign. In
addition, we’ll be v isiting with editorial boards of key newspapers and publications throughout the
District. These are just a few examples of how we’ll be communicating major points v ia the media.
Then, at the end of September, we’ll be rolling out a public Web site focusing on personal finance.
Here’s a prototype of what the site’s home page will look like. As you can see, you’ll be able to get
infor mation on many financial topics. But that’s not all. This interactive site will also offer various
lear ning opportunities related to many of our key messages.
We’ll also be developing brochures related to a broad range of personal-finance topics, which we’ll
distribute at various face-to-face presentations. A good example will be our booth at the Iowa State
Fair in Des Moines August 10th through the 20th.

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Also slated for later this year is the formation of a volunteer team of bank employees, who’ll give personalfinance presentations and act as liaisons to their communities throughout the five states that make up the
Seventh Federal Reserve District.
And scheduled to open this winter is a new interactive exhibit in our Bank lobby that will feature a
section on personal finance.
Finally, we also plan to have a Newspaper in Education initiative with the Chicago Sun-Times during
the winter ter m of the 2000-2001 school year.
Combining these efforts with continued research on the topic should create a ver y solid foundation
on which we can expand this program.
Traveling throughout the Midwest, I’ve met people from all walks of life — from dair y far mers in
Iowa to auto workers in Michigan. They tell me they’re interested in interest rates — and always ask
which way they’re headed. The decisions about interest rates that I’m involved in as a member of the
Federal Open Market Committee (FOMC) certainly are important to all of us, as well as to the national economy. But I don’t think that these decisions are any more important than the daily decisions we
all make about budgeting, sav ing and using credit. That’s because our daily decisions are personal.
They’re the ones really affecting our lives. They deter mine whether we finance a home, save for college or buy a minivan for our expanding families.
The Fed cannot make infor med decisions about indiv iduals’ personal finances. But financially
knowledgeable indiv iduals can make those decisions for themselves. That’s why we’re rolling out this
project today.

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