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Statement made before Conference of Presidents of
Federal Reserve Banks - Sept. 20, 1954
Karl R. Bopp

B. TRENDS IN BUSINESS AND CREDIT AS VIEWED IN THE THIRD DISTRICT

The business readjustment which began over a year ago appears to be
largely completed* Gross national product and industrial production, after
deolining for about a year, have flattened out in recent months at levels
only moderately below the peak of last year. Nonagricultural employment
moved up in June and July, and unemployment, after declining slightly in the
second quarter, has been stable at about 3.3 million despite the seasonal in­
crease in the labor force. The downpull on industrial production exerted
principally by the decline in defense spending and inventory liquidation has
moderated substantially. Consumer and construction expenditures, supported
by a high level of disposable income and easier credit* continue to be strong
sustaining forces. For the next few months the prospects are for a stable or
slightly higher level of production at an operating rate somewhat below full
capacity. Economic slack should be sufficient to absorb a moderate amount of
credit expansion without generating a general rise in prices.
There are some significant differences between the economy of the
Third District and the national economy. Manufacturing and mining are some­
what more and agriculture somewhat less important in the district than na­
tionally, measured in terms of the total ntmber of gainfully employed.
Thirty-five per cent of the workers in the district are In manufacturing as
compared to 26 per cent for the United States* and 4.8 per cent of district
workers are in agriculture as compared to 12.5 per cent nationally. District
employment in manufacturing is also more evenly balanced between durables and
nondurables than for the country as a whole — it is fifty-fifty in the dis­
trict in contrast tc 59 per cent in durables and 41 per cent in nondurables




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nationally. As to industries — apparel* textiles* chemicals* tobacco* pe­
troleum and coal products* leather* primary metals* end electrical machinery
are somewhat more important in the Third District than nationally; food
processing* lumber and furniture* and transportation equipment are less
important.
Factory employment in the Third District in July was 10 per cent
below a year ago. The decline in employment* payrolls* and working time from
June to July was less than 1 per cent* reflecting largely vacation shutdowns
in both durable and nondurable goods lines. The decrease in employment was
about the usual seasonal decline* but the drop in payrolls and hours was the
smallest for any similar period in recent years. Total employment in the
Philadelphia area increased slightly during June and July* interrupting a
continuous decline during the preceding eight months. The increase included
both manufacturing and nonmanufacturing employment and reflected largely the
resumption of operations in strike-bound plants and seasonal expansion in
such industries as apparel* construction* and transportation and other ser­
vice industries.
Unemployment rose somewhat* however* as the gain in employment was
not sufficient to absorb all new entrants into the labor market. The trend
in unemployment compensation claims has been generally downward in recent
weeks. Although soft spots are still apparent in such lines as textiles* ap­
parel* machinery and transportation equipment* the over-all situation shows
signs of .stabilizing. Unemployment is a chronic problem in some of the coal­
mining regions.
Agricultural conditions in this district are less favorable than
last year. Spring planting was delayed by cool* wet weather. A severe




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drought from late June until early August drastically reduced the yields of
some field crops and early vegetables. Some damage also appears inevitable
in the case of later-maturing crops. Substantial acreage of some crops has
been abandoned. Pastures provided little or no grazing; consequently, feed
costs for livestock have increased substantially.
In the early months of this year, receipts from marketings were
running about 10 per cent below 1953, reflecting reductions both in physical
volume and lower average prices for crops and livestock. Farm production
costs, on the other hand, have declined very little from year-ago levels.
The market for farm real estate is somewhat weaker than in the spring and the
summer of 1953*
Construction activity in the Third District is at a high level, the
value of contracts awarded running about one-fourth above the same period
last year. Builders are optimistic yet cautious. The more cautious attitude
of builders is evidenced by increasing use of "pilot operations" for testing
out the local market. More builders in this area are putting up sample homes,
continuing construction in the new development on the basis of orders taken.
Mew houses are moving well but real-cstate brokers report that old houses are
becoming more difficult to sell. Our recent re-check among Philadelphia area
manufacturers shows practically no change in their capital expenditure plans.
Department store sales in the Third District for the first seven
months were 5 per cent below the same period last year. Sales have declined
in all major reporting city areas of the district with the exception of Wil­
mington. Inventories adjusted for seasonal changes declined 1 per cent in
July. The July reduction in inventories brought department store stocks 5
per cent below July 1953.




B-3

Automobile dealers experienced severe competition in this district
throughout the year and there has been a relatively large number of failures.
Sales volume was disappointing during the winter, end seasonal improvement
started later this year than usual. June sales were high but there was a
sharp drop in July. Dealers report that cash discounts and excessively lib­
eral trade-in allowances are common in most areas. Perhaps the brightest
spot at present is the rise in used-car sales that developed in early August.
Credit trends in the Third District reflect both the business read­
justment and the easier credit policy. In the year ended June 1954, member
bank loans and investments increased over $300 million, or nearly 5 per cent
— twice as much as in the preceding year. Business loans, which had been a
major factor in loan expansion, declined slightly, and the increase in con­
sumer credit was markedly smaller. But real-estate loans were up substan­
tially, and security and agricultural loans expanded — the latter reflecting
Commodity Credit Corporation paper. Seeking additional credit outlets, the
banks added materially to their holdings of Federal Government and municipal
securities. Reduced loan demand was more marked at reserve city banks, lo­
cated in Philadelphia, than for country banks. Reserve city banks added con­
siderably to security holdings and little to loan portfolios, while country
banks expanded loans materially but reduced their investments somewhat.
For the two months following mid-year, banks in leading cities of
the district increased their investments but there was no net change in loans.
Real-estate loans and unclassified loans, which include consumer credit, con­
tinued to rise slowly, but security loans declined and business loans dropped
off through early August. In the three weeks ended August 25, business loans
increased by $21 million to $879 million — nearly twice the increase for the




B-4

same period last year and the largest for the period since 1950.
The effect of the easier money policy is most evident in the field
of mortgage credit. Mortgage money is readily available, according to both
lenders and builders, in practically all areas of the district. This repre­
sents quite a change from the tightness that still prevailed last fall.
Lending terms on new construction have eased with respect to dovn payments
and maturities, but the terms for mortgages on existing houses have not
changed significantly.
VA loans account for a rapidly rising proportion of new-home mort­
gages, and FHA loans have become more popular also. One of the most signifi­
cant changes has been the large increase in VA loans vith no dovn payment.
Some lenders estimate that the proportion of VA loans vith no dovn payment
may be as high as 50 per cent. They also report that about one-third of VA
mortgages made in recent months run for 30 years. Six months ago the number
of VA mortgages vith no dovn payment vas insignificant, and very fev covered
maturities beyond 25 years. Interest rates on conventional loans are somewhat
lover, ranging from

to 4-3/4 vhere the dovn payment is substantial, as com­

pared vith 5 to 5j per cent six months ago.
Discounts on guaranteed and insured mortgages have practically dis­
appeared. Discounts as low as 93 on VA mortgages and 95 on FHA mortgages
vere sometimes reported as recently as early last vinter. Both VA and FHA
mortgages are now readily salable at from 93j to par, depending on the size
of the dovn payment. Lending institutions are nov actively seeking mortgages,
but we have had few reports of premiums being paid, even on prime-risk con­
ventional paper.




Instalment credit has also eased somewhat this year. The tendency

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toward ease is more pronounced on automobiles than on appliances and other
household goods» and on new cars than on used cars. Terns on automobile
loans have eased in Philadelphia and the surrounding area but in some of
the smaller cities of the district there are signs of tightening both as to
down payment and maturity. Major appliance dealers generally have shown
little tendency to alter terms of credit sales.
There has been some reduction in rates on wholesale financing to
automobile dealers. One of the largest finance companies reduced its rate
last spring from 5 to U per cent. There are unconfirmed reports of other
finance companies charging even less for dealers' floor planning. Wholesale
rates to appliance dealers have not changed significantly. Interest rates
charged consumers on instalment loans remained at 6 per cent except for oc­
casional 11gilt-edge" applicants having the highest credit rating or a long­
standing association with a particular lending institution.
Consumer credit standards are reported generally to be higher than
six months ago. More lenders are insisting on full credit reports on appli­
cants» and a significant mmber of loan applications are being rejected.
Loan applications are being screened more carefully» with employment records
and earnings prospects being given more weight. An increasing number of
automobile and appliance dealers are doing their own preliminary screening
before writing a loan application.
Collections on all types of instalment loans continue fairly prompt
except in a few areas particularly hard hit by unemployment. Delinquencies
are more frequent in the case of automobiles than appliances. Repossessions
are not a serious problem anywhere.




Karl R. Bopp» Vice President
Federal Reserve Bank of Philadelphia
B-6

STATEMENTS OF ASSOCIATE ECONOMISTS OF
THE FEDERAL OPEN MARKET COMMITTEE
BEFORE THE CONFERENCE OF PRESIDENTS
OF THE FEDERAL RESERVE BANKS
_______ SEPTEMBER 20. 195L________

Page
A. TRENDS IN THE MONEY AND CAPITAL MARKETS
Harold V. Roelse, Federal Reserve Bank of New York

A-l — A-ll

B. TRENDS IN BUSINESS AND CREDIT AS VIEWED
IN THE THIRD DISTRICT
Karl R. Bopp, Federal Reserve Bank of Philadelphia

B-l — B-6

C. TRENDS IN BUSINESS AND CREDIT AS VIEWED
IN THE SIXTH DISTRICT
Earle L. Rauber, Federal Reserve Bank of Atlanta

C-l — C-8

D. TRENDS IN BUSINESS AND CREDIT AS VIEWED
IN THE SEVENTH DISTRICT
George W. Mitchell, Federal Reserve Bank of Chicago

D-l — D-16

E. TRENDS IN BUSINESS AND CREDIT AS VIEWED
IN THE TENTH DISTRICT
Clarence W. Tow, Federal Reserve Bank of Kansas City

E-l — E-9