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ECONOMIC FORECAST FOR 1959

Before the Philadelphia Rotary Club,
12:30 p.m. on Wednesday, January 14, 19 59
Burgundy Room, Bellevue-Stratford Hotel.

Philadelphia Rotary Club, Burgundy Room,
Bellevue-Stratford Hotel, Philadelphia,
12:30 p.m., Wednesday, January 14, 1959«

THE BUSINESS OUTLOOK FOR 1959

MEMBER:

L.H.B.M.A. - a perquisite of office.
December Motto:

"It's a Nice Day.
it up Some Way."

Let's Louse

Charles Hoeflich asked me to speak informally, off the record.

Hazards yet necessity to forecast.

No crystal ball.

Tail-end of forecasting season.
1.

Agree with standard forecast

2.

Go out on limb to be dramatic

-

audience
nothing new

—

and probably wrong

—

or a scoop if right - not necessarily.

—

as an unknown poet reminds us:

"As we approach life's gray December,
These in the main are our regrets.
When we're right no one remembers,
When we're wrong no one forgets."

Forecasting is analyzing the behavior of people




—

w hether we like that
behavior or not.

Philadelphia Rotary, p. 2

So before talking of 1959, let us look at what we as a people have
been doing for the past decade.




I find some basic facts have been overlooked.

Where I differ from standard forecast is in the implications
of these changes.

Not too different for 1959*

Is it a mere interlude -

Between the post war explosion
in population
and restocking durables
or

a transition to something different?

,7 > -

oROWTH

Total

in

GROW TH

POPULATION

North- North South West
east Central

Farn

in

P O P U LA T IO N

Nonfarn

(X ÿ

J
6 r

-I
* ^
at-trO'

$0%

^

fine*

to*4

GROWTH IN LABOR FORCE




NONFARM EMPLOYMENT
140

120

100

80

MANUFACTURING EMPLOYMENT

MANUFACTURING

160

140

120

100
80
1948

1950

1952

1954

1956

1958

1948

PRODUCTION, UNEMPLOYMENT
140

120
100
5
4
3

2

1948

1950




1952

1954

1956

1958

1950

1952

1954

1956

1958

S '
LA BO R FORCE, E M PLO Y M E N T , AN D U N EM P LO YM EN T
[Bureau of the Census estimates without seasonal adjustment. Thousands of persons 14 years of age and over]

V

iW

Civilian labor force

Year or month

Total noninstitutional
population

Total
labor
force

Employed 1
Total
Total

1945......................................
1946......................................
1947......................................
1948......................................
1949......................................
1950.................................................
1951.................................................
1952.................................................
1953.................................................
1954.................................................
1955.................................................
1956.................................................
1957.................................................

105,370
106.370
107.458
108.482
109,623
110,780
111,924
113,119
115,095
116.220
117,388
118,734
120,445

65,140
60,820
61,608
62,748
63,571
64,599
65,832
66,410
67,362
67,818
68,896
70,387
70,746

53,860
57,520
60,168
61,442
62,105
63,099
62,884
62,966
63,815
64,468
65,848
67,530
67,946

52,820
55,250
58,027
59,378
“ 58,710
59,957
61,005
61,293
62,213
61,238
63,193
64,979
65,011

1957— N ov......................................
D ec.......................................
1958— Jan........................................
Feb.......................................
Mar......................................
Apr.......................................
M ay.....................................
June.....................................
July......................................
Aug......................................
Sept......................................
Oct.......................................
N ov......................................

121,109
121,221
121,325
121,432
121,555
121,656
121,776
121,900
121,993
122,092
122,219
122.361
122,486

70,790
70,458
69,379
69,804
70,158
70,681
71,603
73,049
73,104
72,703
71,375
71,743
71,112

68,061
67,770
66,732
67,160
67,510
68,027
68,965
70,418
70,473
70,067
68,740
69.111
68,485

64,873
64,396
62,238
61,988
62,311
62,907
64,061
64,981
65,179
65,367
64.629
65,306
64,653

• Includes self-employed, unpaid family, and domestic service workers.
2 Beginning 1957 persons waiting to start new wage and salary jobs and
those on temporary layoff, previously considered as employed (with a job
but not at work), are classified as unemployed, and a small group in school
and waiting to start new jobs (previously included as employed) are classi­
fied as not in the labor force.

Unem­
ployed

N ot in the
labor force

In nonagricultural industries

In ' !
agriculture

44,240
46,930
49,761
51,405
50,684
52,450
53,951
54,488
55,651
54,734
56,464
58,394
58,789

8,580
8,320
8,266
7,973
S.tJT«
7,507
7,054
6,805
6,562
6,504
6,730
6,585
6,222

1,040
2,270
2,142
2,064
3 ,395
3,142
1,879
1,673
1 ,602
3,230
2,654
2,551
2,936

40,230 c**
45,550 \
45,850
45,733
46.051 _
46,181
46,092
46,710
47,732
48,402
48,492
48,348
49,699

59,057
59,012
57,240
57,158
57,239
57,349
57,789
58,081
58,461
58,746
58,438
58.902
58,958

5,817
5,385
4,998
4,830
5,072
5,558
6,272
6,900
6,718
6,621
6,191
6,404
5,695

3,188
3,374
4,494
5,173
5,198
5,120
4,904
5,437
5,294
4,699
4,111
3,805
3,833

50,318
50,763
51,947
51,627
51,397
50,975
50,173
48,851
48,889
49,389
50,844
50,618
51,374

...

y

N o t e . — Information relating to persons 14 years o f age and over is
obtained through interviews o f households on a sample basis. Monthly
data relate to the calendar week that contains the 12th day; annua)
data are averages o f monthly figures.

EM PLOYM ENT IN NONAGRICULTURAL ESTABLISHMENTS, BY INDUSTRY DIVISION
[Bureau o f Labor Statistics.

In thousands o f persons]

1950.
1951.
1952.
1953.
1954.
1955.
1956.
1957.

1,824
1,892
1,967
2,038
2,122
2,219
2,308
2,348

5,077
5,264
5,411
5,538
5,664
5,916
6,160
6,336

6,026
6,389
6,609
6,645
6,751
6.914
7.277
7,626

2,372
2,365
2,368
2.367
2,360
2,356
2,370
2.367
2,363
2,377
2,392
2,389
2,383

6.367
6,382
6.368
6,367
6,330
6,352
6,360
6,392
6,433
6,420
6,440
6,403
6,424

7.671
7,747
7,754
7,766

SEASONALLY ADJUSTED

1957— Nov.
Dec..
1958—Jan..
Feb..
Mar.
Apr..
May.
June.
July.
A u g..
Sept.
Oct..
N o v .,

51,758
51,516
51,223
50,575
50,219
50,054
50,147
50,315
50,411
50,570
50,780
50,586
50,773

16,455
16,252
15,965
15,648
15,389
15,243
15,202
15,275
15,312
15,330
15,529
15,369
15,599

789
784
766
747
733
723
718
713
709
701
707
707
704

2.710
2.679
2,652
2,455
2,573
2,624
2.698
2.698
2,693
2.711
2.698
2,700
2.680

4,104
4,070
4,045
3,990
3,930
3,890
3.877
3,888
3.877
3,867
3,858
3,882
3,872

11,290
11,237
11,305
11,235
11,116
11,050
11,087
11,105
11,121

11,175
11,151
11,160
11,133

7,788
7,816
7,835
7.877
7.903
7,989
8,005
7,976
7,978

W ITH OUT SEASONAL ADJUSTMENT

52,316
52,610
50,477
49,777
49,690
49,726
49,949
50,41J
50,1^8
50f576
fl ,237
51,135
51,325
N o t e . — Data include all full- and part-time employees who worked
during, or received pay for, the pay period ending nearest the 15th o f the
month. Proprietors, self-employed persons, domestic servants, unpaid




?

11,552^
12,are
IV,140
10,948
10.939
10.940
10,961
11,035
10,984

11,011
11,151
11,231
11,397

family workers, and members o f the armed forces are excluded. Figures
for October and November 1958 are preliminary. Back data may be
obtained from the Bureau o f Labor Statistics.

Philadelphia Rotary, p* 6

Some implications:




Teenagers and Retired people are not great
Home buyers
Car

buyers

Durable goods buyers

~

flt-f’t

Returning G*I* in a hurry to establish family*
Will be confronted increasingly with
costs of education - which are rising*

Suburbia and big cars have created needs for
Streets
Highways
Garages
Severs

j

.

14

.

*T ~

Philadelphia Rotary

Net effect not great on 1959«

I do not differ much from standard forecast for 1959*




Incidentally, these have become more optimistic
month by month«

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t

Philadelphia Rotary

Objectively - on the over-all - it should be a recordbreaking year in -

G.N.P.
Possibly in Industrial Production

But it will not be a comfortable year»

Nagging unemployment
Dissension

internationally
domestically

The critical second and third quarters -

Steel negotiations.

So prediction on Federal Reserve Policy!

TiU

»vc

When to stop I




+*

f

S^uj




OVER-ALL OUTLOOK

GROSS NATIONAL PRODUCT
Billions $_____________________________
Adjusted, Annual Rate

420 iiiiiMiM
Index
(1947-49*100)

— I— I— L
INDUSTRIAL PRODUCTION

______

Adjusted

Index
(1 9 4 7 - 4 9 -1 0 0 )

OONSUMER PRICES

130

«
♦Year and fourth quarter estimated
o Average for the year




CONSUMER

PERSONAL CONSUMPTION
Billions $__________ _________________
Adjusted, Annual Rate

*».

71

,

AUTOMOBILE PRODUCTION
Millions
Annual Rate

OOOOOOO

Có

HOUSING STARTS
Millions
Annual Rate

ooeooo

1958*

♦Year and fourth quarter estimated

BUSINESS

PLANT AND EQUIPMENT
Bl 1lions $____________________________
, Annual Rate

CHANGE IN INVENTORIES
Billions- $_____________________________
Adjusted, Annual Rate

STEEL PRODUCTION

Millions
of tons

Annuàl Rate

CORPORATE PROFITS BEFORE TAXES**
Bi l lions $
Adjusted, Annual Rate

—

1958*

♦Year and fourth quarter estimated
♦•Third quarter 1958 estimated




1958*

1959

20




Adjusted, Annual Rate

♦Year and fourth quarter estimated




SUMMARY

OF

BUSINESS

FORECASTS

Prepared by the Research Department
FEDERAL RESERVE BANK O F PHILADELPHIA.
January

J,

1959

FOR

1959

BUSINESS

FORECASTS

FOR

GENERAL
FORECASTS? AHD DAOK

SOMART

GNP
($ b il.)

CONSUMER
In d u strial
Production
Prices
(1947-49 = 100) (1947-49 = 100)

Ormnmwnt Ecoocnists; J/C 9/16/58

Steady 3-6 mos.

Forecasters Club; Oct. 1958

Slower ris e in 1959. Rise in GBP
more rapid than in d u stria l production

lfcasiness Advisory Council;
J/c 10/20/58

M ajority expect continued
strengthening throughout next
year

Consensus o f Housing Experts

Housing depends upon a boost in FHA
rate and a n ti-in fla tio n actions of
FHB

a. Jules Bactasan, Prof.,NYU

d. U illlm Doyle, Mortgage
Banker
House & Heme. Hot. 1068

(m il,)

Business
Outlays
($ b il.)

Steel
(Production)
(m il.net tons)

P ro fits
($ b i l. )

Government
Outlays
($ M l.)

Lag behind
recovery

Uncertainty due Capital outlays
to exhausted
uncertain
government
stim ulants

A neutral or a
minus facto r,
tip to 1.15 from
1.07

Housing slowdown due to lack of
dRimnd and tig h t money.
Housing drop-off - discount too
much fo r builders

More gradual recovery

Avg. $460 up 4-551 from
1958. Model
was $457

Agriculture Department's
ftitlook Conference

M ajority expect steady but unspec­
tacular advance; record conatr.
gain; in fla tio n check




HouseB
(Starts)

P u ll by 2nd
h a lf

"As fa r as housing is concerned,
we' ve had it ."

O fllie rsity of M ichigan's Annual
Conference o f Economists;
m 11/8/58

Xcanoaist,
Bank

(m il.)

$480 by mid­
year

Rise $5 a Q.
H it $460 by 4th
Q. Just as many
picked $480 as
chose the
median of $460

Board
A sst. D ir.,

Autos
(Sales)

peak may occur

Improvement in major business in d i­
cators. Characterized by stead ily
r is in g output and continued In fla tio n

a. Vfederal Reserve
b . Louis Paradlso,
OS
c . W llH m B u tler,
Chase Manhattan
m 11/22/58

Personal
Consumption
($ b il.)

Capital outlays:
1st d $31. 5;
2nd Q $32.0;
3rd Q $33*0;
4th Q $34.0;
Avg. $32.6
(4th Q 1958 $31.0)

$470 - $475 by Rise slower
next summer
in 1959; new

T. V. Dodge Survey o f 212 Econ.

(taken about Ju ly )
ftrlldlng ftisiiwM. Hov. 1osfi

Baployment
(m il.)

ocv e r t ís ::r

BUSINESS

1st q - $1+55.5;
2nd Q - $1+63;
3rd Q - $1+67;
4th Q - $1+72.5;
Avg. - $464.5
(4th Q 1958 $448)

Bivln George, D irector o f Economic
Research, Sun & Bradstreet;
J/c 10/10/58

b. Arnold Chase, Head o f Con­
struction S ta tis tic s BUS
c . W illi«a tyon, Pres.,HAMSB

1959

Slowdown ea rly in 1959 - la stin g
throughout year

$470 by Ju ly 1
$470 by year's
end
H it $493 be­
fore 1959 over

Rise faster
than (30?. H it
147 in Sec.
(150 was popula r) Rise
over 1958

Consumer rise
ste ad ily; h it
125.5 In Sec.
Wholesale up
but le ss than
consumer; h it
121 by Sec.

Possible la g In
May be harmed
recovery of
by excessive
cre d it re s tric ­ cap ital outlsys.
tio n s. 1.1 rate Rise 6£ to $33
($31 in 1958)
fa r 1s t h a lf,
1.0T5 rate fo r Conatr. gain
modest
2nd
r

R elatively slow $300
decline in
number unem­
ployed

Won't ris e much.- Unemployment
Ho re a l spree
1$ or so
to decline
modestly. Avg.
unemploy. - 3*7
Model: to 2.2

Increase In
nondurables.
Indecision
about durables

C ru cial
mystery

Lagging p ro fit
margins

Rebuilding of
inventories.
Modest upturn
in cap ital out­
lays In late
1959

Increase at a ll
Up 20%. ttodal
le ve ls
was $47.7
($32.2 In 1958)

Indecision
about cap ital
outlays

Rise

-

2

-

GENERAL
FORECASTER AND DATE

StBMAHT

GIF
(# Ml.)

Surrey of Business Execu tives,
fction's Business, Dec. 1958

Majority expect continued vigorous
improveasnt through 1959» 93Î
thought money and credit market
-would have no effect on 1959 plans

Sertaxd Colm, C h ie f Econom ist, NPA
tooting Ahead. Dec. 1958

Probably will not reach full employ­
ment level - would have to hit a
GNP of $505 for that

$1(68 - $488.5
by 4th Q

Conference Board Economic Forun

Higher level of activity In 2nd
half. Optimise tinged with reser­
vations about year' 8 staying
power. Worried about emerging
inflationary psychology.

$464 in 2nd Q
($450 end of
1958) $478 In
4th
Avg.
$470-$475
(in 1958
prices)

Industrial
Production
Prices
(1947-49 - 100) (1947-49 - lOd
38$ expect to
raise prices;
59Ì not to
change

145 by June;
148 by Dec.
1959; less
gain in 2nd
half than GNP

Employment
(mil.)
50% expect to

raise es^loy. j
48jt not to
change. Avg.
gain 2 ]t

lot quite re­
Stability consumer up 1 turn to full
point in each employment.
half. Whole­ (Unemployment
Unmplqy.
sale 19 1 point W
1 st half, about l6jt above
2 points in 2nd avg. in June
and about
normal in Dec.

*• George H ltch in g s, Economist,
Ford Motor Co.
b. Malcolm McNair, P ro f., Harvard
c. Bradford Sm ith, Econom ist,
U.S. Stee l
M iles Colean, Econom ist, BL5
nCB Business O utlook, 1959.
Dec. 195B
...—
ftrst national Bank o f Chicago,
^Surrey o f Bankers, WSJ 12/3/5S

Majority say conditions will show
Improvement over 2nd half of 1953

lobert Dockaon, Econo oist, U niv.
C a lifo rn ia . C h ro n icle 12/4/58

Several factors working against
increased prices despite expected
rise in production

$465 ($435
In.1958)

Standard & P o o r's I 959 Annual
rtttecast, Ote Outlook 12/8/58

Complete recovery & start of new
highs. "Golden Sixties” boom may
start. Upsurge shows great vigor.

$471 - up 8jt. Avg. about 146
Nay hit $480
- hit peak of
by end of 1959 152 before end




■0 general rise Sane as 1958

Has potential
Ho M g rise,
rather creeping of reaching
full employ­
ment

Somewhat
greater gala
than in labor
force

CONSUMER
Personal
Consumption
($ bil.)

G0viK:z::r

BUSIHESS

Autos
(Sales)
(mil.)

Houses
(Starts)
(mil.)

Business
Outlays
($ bil.)

Steel
(Production)
(mll.net tons)

Profits
($ bil.)

Goverr.r-er.~v
Outlaws
($ bil.)

48jt expect
profits per $
of sales to
rise; 39$ no
change

85^ reached min.

stocks for sales
expected. 52]t to
expand facili­
ties
$310-$324 by
4th Q

Stock accwulation *L-$3 in
4th Q. Capital
outlay $60»$62
in 4th

$96-$98by
4th Q

Up k~3Í> cor $10$E5î nondur.
$149 by 4th Q;
services up ÿf>
- $120 by 4th
Qj dur. up lOjl
- $40 by 4th Q

Higher but lag­
ging. By 4th 4:
?l6-$17 for
constr., $25
for equip.,
$1.5 inventory
accisn., $20
res. constr.,
Total $63.5

State & local
hit $43.5 in
4th Q., Fed.
$54.5 - up
$1.5. Total
$98 in 4th Q

5.5-6 (tad.

Imports)»
T»5 (lnd.
0.5 laports)

Reduced rate
of increase.
Tending to
flatten out

1(85
05-UO
in 1958)

1 .2 (1*17 in

1958)

Bo sharply
sales of con­
sumer goods

Optloiam
mixed with
caution

1958

All 3 cate­
gories up; may
be big year
for cars &
appliances

Capital out­
lays up $l-$2 ;
slow rise In
Inventories

State and
local iQ $3

Production
Up almost
at least 5*5
5.5*J *306
*390 in 1958) «P 3
Spending on
services & non­
durables con­
tinued gradual
rise. Durables
up
- sales
of cars 19
sharply. Avg.
$117, $147.5 *
$41.5 respec­
tively.

Stock accumu­
lation at $3
($5.4 decline
In 1958). Capi­
tal outlsys up
- Increase as
year passes accent on
modernization
of equip.
Total 19 230
to $66 ($53.5
in 1958)

Total up T$i
Fed.up 6.7%
to $56 ($52.5
in 1958);
state & local
up 7 *6£ to
$42.5 ($39.5
in 1958)




-

3

-

G E H E B AL
FORECASTER AHD DATE

Journal of Commerce. 12/9/58

SUMART

GIP
(* bil.)

Profits' rebound may slacken; will
continue only I f Industrial produc­
tion hits pre-recession level.

Industrial
Production
Prices
(1947-49 - 100) (1947-49 - 100)

fiaployaent
(mil.)

Uncertain it
will hit record
lk7 ln 1959.
May well avg.
140+

Annal Panel Discussion of
Flrat latlo n al Bank of Chicago
a. Joseph Block, Pres.
Inland Steel Co.

Rise steadily in 1st half and most
likely 2nd half

Increasing

b. Nark Cresap, Pres.
Weatlnghouse E le c tric Corp.
c. Charles KeU stadt, Pres.
Searr, Roebuck & Co.

Ugher level of activity in 1959.
Consuaer in good financial shape
to incur instalment debt to buy
iuro^les

Nay tun up

tatlook fo r Business. 12/9/58
Lionel S. Edle

Volune about sane as 1957; dollar
total higher than 1957 peak. 4
trend up both in dollars & voluae;
1st Q a little higher; next two
up aoderately from 1st; 4th Q
highest

0.8. Chaaber o f Coomerce Business
Outlook Panel; WSJ 12/12/58

Prospects favorable

ftialne*« M

Capital outlays vlll rise fairly
vigorously as recovery goes along

lo/n/ifi

d ty tlip A Trust Company
Aulnesa Bulletin. 1;>/l£/■;«

William Story, Pre«., Institute
°f Scrap iron * steel;
ftronlcla. 12/18/58




Degree of laprovaoant likely to
depend on behavior of iwmwasr
durables, Inventories, capital out­
lays, residential building fc
Federal outlays

1959 «111 *bov luprnr— nt ovar
1958, but «111 not be spectacular

*462 (*437
in 1958) up 6fl) Incon­
stant dollar
terms sane as
1957

144 (134 in
1958) - up 7*;
about same as
1957

<* 5*

Higher

5*

TllWjflID»111111
In early
1959 - 4.5

♦474 (1436
la 1958) up 8.7*

0]t—X0)b higher
than 1958's
134

CCHMdlty
prices up not
■or* than 1-50

Will rise

CONSUMER
Personal
Consumption
(* bll.)

B08IIIS3
Bouses
(Starts)
(all.)

Autos
(Sales)
(oil.)

Business
Outlays
(* bU.)

Steel
(Production)
(all.net tons)

Continuation of tittle evi­
the high current dence that sub­
rate Is haapered stantial stock
by tight aonay. rebuilding Is
lflBilPfntt

1st half a

record. Hoadurables
rise steadily*
Moderate gala
la durables

rabull&log; mmm 19*
turn In capital
outlays

Increase

ll

¿ovaruaent
(XitlaTS
(* bll.)

196 (*92 la
1958) - up 14.
Q trod iv«ard

163 (*54 in
1958) - up 17%.
Capital outlays
rise In 2nd
half. Stock

*303 (*291 la
1958) - up

Profits
(* bU.)
Prospects are
less reassurIsf thin hsvt
bean during
past 6 aonths

Seas stock
1st half 55-58;
accianilatloo; year 110-116
constr. rise
(85 in 1958)
as 1959
progresses
Acorn,of stock
will start In
1st half. Slow
rise In capital

Marked gain production
up 30#

OOVHOMDT

^

factor
5.5 produced

U S (85 la
1958)

Nay taper off
In 2nd half
das to tight

Capital out­
lays gttn la

njr

i

Household dur­
ables up - hut
hatt building
a factor. Auto
gain. *310
(*290 In 1958)

Off so mch is
1958 that sub­
stantial re­
bound likely.
Output vlthln
5$, either «as
of 5.7

tlfcaly <(0 gBlH*

5.5 produced

Qain In starts

Dollar Is*
creases partly
das to greater
costs 1.2




*f8*

110
Stock 1
latlon *4
(fl in 1958)
(-♦5.5 la 1958)
Capital outlays.
lecarny pace
slower than la
19^9 or 1953.
Accent on
aodemlcatlaa.
Riant h equip.
$32 (*30 la
1958)
U5

federal up at
least 7%. Total
199.2 (*92 in
1958)

i
-

4

-

GENERAL
SOMARI

GBP
(* b il.)

ttieraon Schmidt, Director o f Research Expansion v i l i continue, but possibly
U.S. Chamber o f Commerce;
at a reduced rate
Chronicle. 12/18/58

Rise *25 to
*470-*480;
*500 in i960
(1450 In 4th
Q 1958)

Up

Gordon McKinley, D ir. o f Economics
4 Investment Research, Prudential
Insurance Co.
Chronicle. 12/18/58

Strong consumer buying and Increased
general a c tiv ity . By end, near
capacity operations-

Over *470;
up *34

Increased
substantially

national Securities & Research
Corp.; J/C 12/24/58

Further substantial gains in basic
economic forces

*473

144 (134 In
1958)

Eiuner Slich te r;
Chronicle. 12/2S/*58

GHP will be above 1958 even If
capital spending remains unchanged

Avg. *468;
hit *480 by
4th Q

Assuming a strong upturn

*470

^JW tnent of Commerce's Survey
of Industries; WSJ 12/26/58

Week. l?/?7/5fl

Business
Outlays
(* bil.)

J . A. Livingston’s Survey o f
*°°oanistg; B u lle tin 12/28/58

Slow, steady rise

*460 by Arne;
*471 by D#c.
(*453 In 4th Q
1958)

S fe j 12/29/58

GBP rise of $10 bll. In each of
1st two 4s; then flatten out

Up 6* - *400
by year's end

BUSINESS

OOVOBMETiT

Steel
(Production)
fmll.net tans]

Government
Outlays
(* bil.)

Scne stock re­
building; un­
evenness la
constr* - seas
fields up,
others down;
no strong
expansion

tfe - but
uneven

Of *6-*7

Up 1.6. Unem­
ployment at
normal level
by 2nd half

1.2 (includ­
ing 50.000
public)
Outlays up
*1 bil.

Capital out­
lays up *2;
constr up la
2nd half; equip,
throughout year.
Inventory ace»»
mulatlon - *2.5»
aostly retail

Marked
laproveMnt

Federal up
$3.5; atate
ftlocal up
*4. fetal
hit *UX>

Up *16 to
*307; trend
toward
durables

After tax,
*21.5 - up
20% trm *17.8
la 1958
Unemployment
at adj. rate
of 4.0% In
Dec.

Ut to *306

XJt *5.0 t*m
*92 In 1958.
n t *97

Modest rise in
business lavest. - *2;
sow stock accaBilation - *3;
total outlays
*65*5
Ttaahle *48
(*36 la 1958)

147

145 by June;
149 by Dec.
(■or. 141)

Profits
(* bll.)

1.15-1.2

XO5-UO

Production up
30% - 5.5 %
(4.2 la 1558)
*485 bjr 4th Q;
*463 in 1st 4




Hbuses
(Starts)
(mil.)

Unemployment Good financial 5.5 4.3 in
not likely to condition to
1958
drop to pre- b«y durables
recession
levels

Recovery will continue Into 1959
at a good pace

Gradually Increasing activity;
no major relapse

f cflMSS

Steady in
first half

Bnployment
(m il.)

Personal
Consumption
(* b il.)

i l l

FORECASTER AND DATE

CONSUMER
In d u strial
Production
Prices
(1947-49 - 100) (1947-49 - 100)

Creep hi¿tor

Ttwpl nymit
above 3*8)1

Whole. - 119.5
by Jane; 120*1
by Dec* Cons.124.2 by Jtanej
124.9 by S sc.

tfcemplaynent:
3*6 In A n ;
3*5 in Dec.

Btld do« by
pirodagtlvHqr

Thwntflnysnt
stay at 4*1
la winter;
then drop to
2.5

*5 each far

IMI tight
■mar pinch
la lut half

Upturn la capi­
tal outljgrs
not strongly
fait until
■id-1959

I.I9 la Asm;
1U.5 la See.

Cspltal out­
lays *32.25 by
Jte e ; *33.75 by
Sec. (*29.? la
4th 4 1958)

Stocks slowly
19. Capital

ootlqrs up $L
to *331

C*fortahle
lnereaae over
1958

-

5

-

G1I1IAI
FORECASTER ADD DATE

StMMRZ

GXP
(* M l.)

Itartun«. January 1959

Economy entering new high ground hit *500 bll. In i960. 1959 "best
year ever". Face of advance is 2nd
half about half that of preceding
12 months.

**>75 " up 9%

D.8. fcw* «. World Report, 1/2/59

Good times back; by late 1959 activ­
ity will be considerably higher;
1st Q - better than any time of 1958;
2nd Q - little higher than 1st - in­
ventory accumulation; 3rd Q - seme
slowing; 4th q - new highs - capital
outlays up

*1*80 by year's Record 150 is
end
4th Q (140 in
4th of 1958)

American Econaaic Association
Convention (Consensus according
to Business Week)

Recovery carried through 1st half by
stock accumulations and government
spending. Mill it be enough to re­
vive capital spending which is
necessary to raise econcny fclghert

*470 or higher

a. Ezra Solomon, University of
Chicago; BW 1/3/5S

Avg. - *473.
*1(80 in 4th q

UP 12*

Consigner rise
less than 2%

Prosperity. Good year, but no
boom if auto sales drag

*460 in 1st Q; UP to 145 or
*466 is 2nd q* 146 and cell­
*473 in 3rd <k ing there
iltfio in 4th q.
(*453 in 4th q
1958)

Consumer won't
advance much

Consensus of Economistsj
WSJ 1/6/59

Improve over 1958; business dotted
with soft spots: unemployment,
housing starts, capital spending,
and fans income

*463

little rise
la consmer

Guaranty Trust Co.;
The Guaranty Survey. Jan. 1959

Outlook for continuing gains
generally promising. Rise may not
be as spectacular as in the 1955
recovery, but this could be a
blessing, since 1955 boom produced
troublesome distortions

end could be
naming at *475
*480

Autos
(Sales)
(mil.)

ut.

Up. Bit 66.6
*310 by 4th 4
by end (64.7
(*296.5 sow);
end 1958)
durables up
Unemployment
3.5 «nd 1959
(3.9 end 1958)

'full by
year's end

147

Personal
Consumption
(* bll.)

Bmloyment
(mil.)

Little change

J. A. Livingston, Financial Editor;
Bulletin. 1/5/59




BUSI1BS8

COHSUKBR
Industrial
Production
Bdees
(1947-49 - 100) (1947-49 - 100)

Output up 5.5 (4.2 in
1958), for­
eign sales
0.5

Up smartly;
durables up
about *6

Bouses
(Starts)
(ml1 .)

Business
Outlays
(* Ml.)

Down t r m re­
cent high
rates (1.33
la Bov.)

Inventory and
capital out­
lays up

1.2 (1.2 in
1958)

*70.2 by 4th q 112 I85.3in
(*62.1 now)
1958

tfc

Stock acctwlation of *3
(-*6 in 1958)

Bnplayment up. Rise
Urmplojnnent
won't decline
as rapidly as
after pre­
vious two re­
cessions; hit
5 in June

Drag an
econcny in
1959

Strang in
1st half;
may decline
in 2nd

Stock rebuild­
ing; capital
outlays won't
rise

Unemployment
.decline, but
still Mgher
than Immedi­
ately before
recession

5-5.25 proflUTilH

Bowsing
hampered tqr
t ij iit mocmgr

Capital out­
lays below
pre-recession
levels

tktcertaiirty
as to in­
crease

levellng-oot
will occur
early in 1959

Capital out­
lays reaming
several bll.
* above
present rata
by end of 195£
Stock acwulatlon of saw»
end. Ml. * tqr
and of 1959

Vtartbar risej
*i»-*a.3
thsxx
present rate
by end of
year

Steel
(Production)
fmU.net toaa)

Oovenmwnt
(kitlays
(* Ml.)

Profits
(* Ml.)

if t c r t tx •
*25.9 by 4th q
(*21.6 now)
Avg. *24.2;
1958 - *17.9

*99 »or 4th q
(*94.7 now)

*99 (*92 in
1958)

Better

Vf

State ft local
*3 MgNer than
present rata
by and of 1959*
Ted. alao above
present rate

Bersey Rlley, Head BIS;
W, Dee. 27, 1958

Expects wholesale prices to rise 1 - 2
per cent in 1959* Consumer prices to
remain steady

ccw raucT i oB

P. W. Dodge Corps
WSJ. Hov. 17, 1958

Contract awards up 3$ to $35.6 billion.
All major groups increasing. Tight
money restraint on housing starts

Cowerce Sttabor Dept.,
WSJ. Bov. 17, 1958

Record in physical and dollar terms.
Total up 7% to $52.3 billion. Mortgage
money to be tight.

Associated General Contractors;
Realtors Headlines. Dec. 29, 1958

Expect construction to rise 6 per cent
to *72 billion

FBBSCBM. CCBSUMPTICH
Survey of Consumer Attitudes,
University of Michigan;
P.S. Hews. Dec. 12, 1958

Consumers not in mood to go on spending
spree. Recovery in durables slower
than in 195^-1955

AUTOMOBILE SALES
Stahl Bdmonda, Economist, Ford Motor Co.;
B), Bov. 8 , 1958

Automobile sales of 5.5 million

Hans Brems, Prof., University of Illinois;
W, Bov. 8 , 1958

Automobile sales of 6 million or more

BODSnC STARTS
Albert Cole, Administrator, Bousing
and Borne finance Agency;
W8J, Oct. 14, 1958

Same number of
starts as In
1958 - 1.12 million. Does not expect
tight money to stop 1959 from being
a very good year

Coonerce * Labor Depts;
WSJ. Bov. 17, 1958

Housing starts to be 1.2 million com­
pared with 1.17 million in 1958
Will taper off after early months
because of tight money

Walter Graves, Pres., BARKB;
House k Bom. Dee. 1958

Starts win equal or exceed 1958's
1.12 million

Joseph Motoka, Pres., U.S.S.I&. League;
Bouse t Borne. Dec. 1958

Between 1.1 - 1.2 minion

Arthur Welmer, Economist, U.S.S.4L. League;
Bouse fc Home. Dee. 1958

About 1.2 million

Walter C. Belsoa, Pres., Mortgage Bankers
Aaaa. of America;
American Banker. Dee. 24, 1958

Predieta that starts will total
1.2 million

Batlooal Aaaa. of Borne Builders1 Survey;
0.5. lews. Dee. 26, 1958

Bxpect more starts than in 1958

Associated General Contractors;
Baaltors Headlines. Dee. 29, 1958

8tarts will total at least




1.19 million

fla w

imp

m u b b h

gpam n om

McGraw-Hill Survey of Plant ft Equipment
Spending Plans;
W , «or. 8, 1958

Outlays up 1% to $33 billion. Growing
eaphasls an BodernizatloQ

SBC and Cooaerce Dept. Survey of Capital
expenditures;
WSJ, Dee. 10, 1938

Capital outlays in first quarter $30.5
billion coopered with $29.9 billion
In fourth quarter of 1958

{BUL
Steelnen's Consensus;
BW, Hör. 1, 1958

Up 30% to 110 •1111m tons; 75Jt of
capacity. First half best

Max Howell, V.P., American Iran ft
Steel Institute;
WSJ. Dec. 22, I958

A steel eoatback year, but prospects
■erred soaswhat by strike possibility
Production to be 100 - 110 alllioB
net tons compared with 85 alllion
in 1958

R.L. Gray, Pres., Araeo Steel;
WSJ. Dec. 30, 1958

Expects steel production in 1959 *111
total 108 allllon net tons compared
with 85 allllon In 195Ô

Arthur Hewer, Pres., Bethlehem Steel;
WSJ. Jan. 2, 1959

Bstlaates 1959 steel production at
110 Billion tons (Puts 1950 tonnage
at 85 allllon)

John leudoerfer, Chairman of Board,
Wheeling Steel;
WgJ, Jan. 2, 1959

Steel output in first half between
55 - 58 aillion net tons. Tear output
will hit U O - lié aillion tons.
Placed 1958 production at 8k - 85
aillica tons

ccBPOum PRcrns
Federal K*serre Economists;

W, Jan. 3, 1959
Lewis 1. ScheUbach, Standard ft Poor's;
W, Jan. 3, 1959




Think that profits win soar to $50 billion
la 1959
Thinks profits Increase will probably be
Halted to less than $9 billion - or a
total of $t5 billion, at best