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BANKING PROBLEMS AND OPPORTUNITIES

Remarks by

John J • Balles
.President
Federal Reserve Bank of San Francisco

Pacific Coast Banking School
Seattlef Washington
September 6, 1974

Banking Problems and Opportunities
I am happy to congratulate you on completing a rigorous course
in the theory and practice of modern banking*

Professional schools

such as the PCBS play a key role in preparing bankers to take on
expanded responsibilities in an increasingly complex business and
social environment.

Having had a long association with commercial

banking before returning to the Federal Reserve System, I ?m familiar
with the pressures you are facing today, but I also see many of the
opportunities opening up for you in the future.
Graduation speakers generally are like football coaches before
the opening game of the season.

They speak in glittering general­

ities of the tasks ahead? knowing full well that their untested
charges will learn on the gridiron that the game contains not only
some thrilling moments but also some dull routine and unexpected
disasters.

I see my assignment somewhat differently, that is, to

speak as the coach at midseason rather than on opening day.

You

have already been blindsided, mouse-trapped and cited for illegal
holding, perhaps many times, so you know what the game is all about.
In fact, you have already found ways of overcoming many of the bank­
ing industry’s problems and of breathing life into its myriad oppor­
tunities.

Perhaps the best I can do is to alert you to some future

problems which)through your skillful ballhandling, you can trans­
form into touchdown spectaculars in your future careers.
Let’s begin by examining some of the technical and legisla­
tive developments that will affect banking in the final quarter of
the twentieth century.




The banking industry is changing in character•

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It is offering new types of services as well as a wider range of
services.

While diversifying and introducing new technology,

banking is also facing growing competition from many other types
of financial institutions. It will be your task as managers to
adapt to these new conditions and pressures.
New Opportunities Through Holding Companies
As you know, the 1970 amendments to the Bank Holding Company
Act have opened up several new prospects for banks. First, banking
organizations can expand into related fields and, second, through
holding companies they can break through the state-boundary limita­
tions that now constrain commercial banks.
The Federal Reserve Board of Governors has approved twelve
general activities which meet the legal standard of being closely
related to banking.

Among the more important are mortgage banking,

consumer finance, leasing and data processing.

This laundry list

of approved activities, I want to emphasize, is still in flux and
more categories may well be added.

All of this means that banks have

gained the flexibility to develop new financial services and to
create diversified financial enterprises.
The right to expand across state lines is the key that truly
opens the door to growth.

Without this power, holding companies

would have similar powers to those now available to commercial
banks or their subsidiaries.

Interstate operations create the

possibility of building efficient-sized organizations.

Interstate

operations also generate the possibility of increased competition that
was




the ultimate public policy justification for the change in the Bank

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Holding Company Act.

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The lesson for all banks, large and small alike,

is that they must look beyond the practices of traditional commercial
banking and the boundaries of local markets.

Failure to do so might

result in missed opportunities for growth and in increased competition
from unexpected sources.
Now let me add a bit of advice:

donft abandon your traditional

attitude of prudence, even while pursuing new opportunities.
used to be the hallmark of the banker.

Conservatism

The conservative banker may be

a stock character in comedy routines, but we could have used many more of
them at Franklin and U.S. National and other places in the past several
years.

Without due prudence, an organization can over-expand, straining

both its managerial resources and its financial strength.
The Competitive Challenge from Nonbanks
The thrift industry, like the banking industry, faces many new
challenges, and its response will impinge on your own operations.
The thrifts have been hampered by their ties to the sometimes shaky
housing industry and by their reliance upon passbook savings for funds.
I think this situation is changing, so that you should be prepared for a
new set of financial challenges.
As you know, the President’s Commission on Financial Structure
and Regulation— the Hunt Commission— recommended that thrift institutions
be given broadened lending and investment powers, and even more important,
given the authority to make third-party transfers.

To this point, Congress

has not approved the legislative package approved by the Commission, and
to some extent, seems to be shifting away from the liberalizing spirit
of the Hunt proposals in favor of more constraints over interest rates




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and loan portfolios.

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A case in point is the current proposal by some Congressmen

to allocate credit to housing and other "priority” sectors, and to reduce the flow
of funds to "nonpriorityH uses*

The legislative prospect now seems

to be for a piecemeal approach to the many issues involving reform and
revitalization of the nation’s financial institutions.

If recent history

is any guide, the thrift institutions may wind up with new powers,
without losing all of their present advantages or being subjected to the
constraints imposed on their banking competitors.
In addition, regulatory agencies have already added to the
powers of the thrift institutions, especially by clearing the way to
electronic payments services for S&L customers.

The Federal Home

Loan Bank Board recently adopted a regulation permitting Federal
savings and loan associations to utilize RSU’s— remote service units
or electronic tellers.

These machines, which are activated by

plastic cards, perform such functions as paying and receiving funds
and receiving loan payments.

Significantly, the regulation permits

a Federal S&L to establish RSU's anywhere in the state where its
home office is located, and anywhere in the primary service area of
an out-of-state branch.

If the thrift institutions were to adapt

RSU’s to accommodate third-party payments, they would be on the
threshhold of a full electronic payments system, thereby bypassing
the bank check as a means of payment.
The point is, bank managers in the years ahead cannot expect
to be bankers in the traditional manner, or they will be outflanked
by increased comeptition from other banks and nonbank financial




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institutions.

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To be viable competitors, managers must look to new

ways of doing business; they must build better mousetraps.
Technology and Finance
Although I have just discussed banking’s future in terms of
increased competition, I should emphasize that what we are really
witnessing is the impact of technology on banking’s way of doing
business.

An electronic payments system is on the way, and its

techniques can be mastered as readily by thrift institutions as
by banks.

Technology thus is the force behind the new competition

that I ’ve described.
The Hunt Commissionfs recommendations anticipate a world in
which remote facilities link customers not only to their own accounts,
but to other accounts as well.

Legislative and regulatory changes

are bound to occur— as they already have— in response to new techniques.
But today’s banking structure is largely based upon the economic and
regulatory actions of the 1930’s, and in many respects is no longer
consistent with the realities of rapidly changing geographic and
product markets.
The forces for change are obvious.

The handling of paper checks

is hampered by rapidly rising costs because of the labor-intensive
nature of the check-clearing function.

Innovations such as the Federal

Reserve’s regional check processing centers help to lower costs by
reducing the delays inherent in the clearing process.

(Earlier innovations

have also helped, such as the use of machine-readable magentic ink.)
But the day of paperless transactions is approaching, and the proposed
Presidential Commission on the payments mechanism may act to hasten that day.




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As you are aware, automated clearing houses are operating in
California today, and it is only a matter of time before such facilities
spread across the country.

In another development, the major bank

credit-card organizations have introduced on-line nationwide authorization
systems, and have also tested hook-ups with point-of-sale terminals
at the retail level.

Such a communications system, for that is what

it amounts to, could provide the basis for a full-scale transfer
system linking consumer transactions at the retail level, because
the next step is automatically charging the customer’s account.
We can infer that the end result will be an electronic payments
system in which thrift institutions as well as banks will partici­
pate,

Although the result will be increased competition, the

competitive struggle will show up only in certain areas— particularly
the consumer sector, where S&L’s are advertising themselves as
"family finance centers.11 Commercial banks should retain their
dominance on the commercial side of banking— an increasingly cru­
cial area, in view of the business sector’s heavy reliance on
external funds to meet the challenges of the next quarter-century.
Inflation and Financial Markets
Now, up to this point, I’ve concentrated on the technological,
legislative and competitive changes which can be expected to inter­
act to create a new financial environment for the banking industry.
Many of the developments I ’ve mentioned are unfolding very rapidly;
others are arising only gradually, so that you may have overlooked them
in your day-to-day routine.




But one thing you won’t be able to overlook

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when you return to your desks Monday morning will be the reality of the
nation’s economic problems, especially the severe inflation and the
disorderliness of our financial markets.
Recently, questions have been raised in the financial press about
the basic health of our banking system.

It is true that banks’ loan

losses have been rising, although not yet to a dangerous level.

It is

also true that banks have experienced considerable difficulty in raising
funds to meet their heavy loan demands.

However, there have been very

few cases where bank solvency has been called into question.

Thus I

have no hesitancy in stating that the banking system is in an essentially
sound condition, despite the problems created by today’s inflationary
atmosphere.

But if any sound banks run into liquidity problems because

of deposit runs, they will receive Federal Reserve assistance if necessary.
The Fed will continue to carry out its basic function as lender of last
resort.
Questions have also been raised about the wisdom of the recent surge
in bank business loans.

It should be remembered, however, that a large

part of this loan increase represents an accommodation of borrowers
whose essential needs could not be met in the commercial-paper and
capital markets.

It reflects the strength and flexibility of our

financial system that when one market falters another can pick up the
pieces.
The nation of course faces real financial problems, typified
by our record inflation and the high level of interest rates.

In

most countries today, inflationary expectations have become imbedded
in the calculations of lenders and borrowers.




Lenders now reckon

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that loans will be repaid in dollars of lesser value, and so they
hold out for nominal rates of interest high enough to assure them
a reasonable real rate of return.

Meanwhile, borrowers become less

resistant to rising costs of credit because they anticipate repay­
ment in cheaper dollars.
result of inflation.

Therefore high interest rates are a major

To avoid double-digit interest rates, we must

do away with double-digit price increases.
Our current inflation began a decade ago on the heels of a
dangerously expansive fiscal policy, and the budget situation has
actually worsened in the 1970Ts.

In the last five years alone,

total Federal debt (including Federal agency debt) has risen by
more than $100 billion— a larger increase than in the entire pre­
ceding quarter-century. Even so, our current problems are attri­
butable tgo more than an overly expansive fiscal policy.

During

the past several years, we have undergone a series of disappointing
harvests, the imposed price policy of the oil cartel, a worldwide
boom in industrial demand, several devaluations of the dollar, and
the dislocations of on-again, off-again control policies.

At times,

also, an expansive monetary policy has accommodated the inflationary
price trend generated by the forces I ’ve just cited.

But the country

was unprepared in earlier periods to accept modest doses of antiinflationary medicine, and so must put up with harsher measures today.
What Can Be Done?
you

may ask what policymakers can do to extricate the economy

from the present situation of surging inflation and disorderly mar­
kets.




This question was the topic of several days’ hearings before

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the House Committee on Banking and Currency in Washington in midJuly . I participated in those hearings, and in my cx^rimony came
up with four specific recommendations for an improved policy posture.
First, with regard to both monetary and fiscal policy, I sug­
gested that we explicitly recognize the lagged effects of policy
measures, and work within somewhat longer time horizons than has
been the custom in the past.

As things stand now, the lags in the

effects of a change in monetary policy seem to be shorter for pro­
duction, employment and profits than for prices. With easy money,
the "good news11 of rising production and employment precedes the
"bad news" of rising inflation by a considerable lead-time.

Con­

versely, with tight money, the bad news of a dampening of economic
activity comes first, whereas the good news of a dampening of infla­
tion comes much later.

Consequently, in our present uphill battle

against inflation, we should expand our policy-planning horizon to
at least three years to permit the full effects of current policy
actions to be realized.
Secondly, Congress should pursue wholeheartedly its present
efforts in the field of budget reform.

By setting up new machinery

that will deal with the budget as a single entity, Congress in
effect has created a vested interest devoted to the cause of econo­
mic stabilization.

For the first time, Congress will now be able

to vote on fiscal policy in a logical fashion, instead of in the
traditional piecemeal way.

Beyond that, it seems essential to push

for actual budgets which are restrictive in periods of severe inflation.




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The best fiscal policy for fiscal 1975 thus would be a balanced budget,
or preferably a surplus, instead of the $11.4-billion deficit currently
projected.
Next, I recommended an amendment to the Employment Act of
1946, which would state explicitly that price stability is a co­
equal goal of economic policy, along with "maximum employment, pro­
duction, and purchasing power.11 Further, I suggested making explicit
in policy decisions the implicit trade-off between full employment
and stable prices whenever a conflict arises between these two goals.
In the past, our laudable emphasis on the full-employment goal has
caused us to downplay other necessary objectives, with the results
we see today.
Finally, I argued that the Federal Reserve must have Congressional
and Administration support in pursuing a non-inflationary growth tar­
get for money and credit, even if that policy should lead to shortrun tightness in financial markets and moderate increases in un­
employment.

In the past, monetary policy has sometimes been pulled

off course either by the necessity to finance large-scale budget
deficits, or by the attempt to solve structural unemployment problems
by broad-scale policy measures rather than by selective measures
such as job training and public-service job programs.

But we

can no longer afford to pull monetary policy off target in this
fashion.

We should use selective means to deal with specific

job-market problems, rather than imposing inflation on everyone
by attempting to reach our employment goals through expansionary
monetary and fiscal policies.




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Concluding Remarks
To conclude, I should return to the football coach analogy,
and say that the remainder of the season is L;.-<!•5/ 4
bruising as what you’ve already experienced.

v. just as

When you return to

your desks Monday morning, you should have a fuller understanding
of the fact that the future of the banking system will be based
upon an increasingly sophisticated technology and a more vigorous
type of competition, as your competitors become full-line "family
finance centers" and adopt electronic transfer systems. Banks
themselves will compete more with each other, as remote facilities
are utilized to expand market shares, and holding company sub­
sidiaries will provide competition on other fronts. In the future,
there may well be larger but fewer banking offices— larger to
gather the specialists needed to operate a more complex business,
and fewer to reflect the displacement of tellers by electronic
units. Indeed, with the new technology, fewer customers may be
visible around banking offices, although their money will still be
there.
As I’ve already said, many of these changes still lie far in
the future, but banks will have to begin planning now for a new
financial environment where thrift institutions are challenging
banks for the consumer’s dollar and where the potential of the
bank holding company is being fully exploited.

To succeed in this

world, it will take bright and aggressive bankers, such as the people
I see in front of me.

The future of banking rests with managers like

you, and I hope that you will find the same excitement and sense of
opportunity in the years ahead that you have already experienced in
your earlier careers.




H