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Home / News / Speeches / Je�rey M Lacker / 2010

Richmond, Va.

Unveiling The Fed Experience (2010)

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Thank you, Tammy. And thank you all for coming out for this special media sneak preview
of our new educational exhibit. We are very excited about unveiling our exhibit today,
because we've put a lot of time and thought into it. We're very happy you could join us,

because we hope you can help carry the word to many Americans about what The Fed
Experience is all about.
I'll say a few words in a minute about the thinking behind our new exhibit, but let me
underscore something at the outset that this exhibit signi�es, so it doesn't get overlooked.
This is Main Street; not Wall Street; not Capitol Hill. For those of you who may not have had
your second cup of co�ee yet, let me rephrase it — we are standing in the lobby of the
Federal Reserve Bank of Richmond, located in the central business district of an average
American city — the proverbial Main Street, America, if you will. What I want to emphasize
is that we, and our sister Federal Reserve Banks across the country, are the Fed's
connection to Main Street and the American people.
For some of you that hail from around here, this may be fairly obvious. But for those of you
who have traveled a ways to be with us today, some from as far as Washington, D.C., our
day-to-day work on behalf of our region is sometimes lost in the heated rhetoric about "the
Fed" in connection with the �nancial crisis and �nancial regulatory reform.
So I am especially grateful that you have taken the time to visit our Bank and acquire a
deeper understanding of what we do. Those of you with fond memories of our old Money
Museum, with its cases of notes and coins, you will �nd so much more here. But I hope all
of you come away from this event seeing the Fed Experience as a proactive e�ort to help
American citizens understand the economy and their nation's central bank.
I have been Bank President for almost six years now, and during that time many of you
have heard me speak on a broad range of topics. Most frequently, though, you have heard
me discuss national and regional economic conditions, the Fed's important role in
maintaining price stability, and factors that can a�ect the growth over time in the health
and wellbeing of households, communities, businesses and the nation as a whole.
Today, you have an opportunity to see these concepts at a fundamental level, thru an
experience — we call it The Fed Experience. One core purpose of The Fed Experience is to
provide opportunities to explore and understand the way price stability contributes to the
process by which innovations in areas such as technology, healthcare and transportation
are translated into improvements in the quality of life for a family, a community — and
ultimately a nation. The e�ectiveness of that process depends critically on how well
potential innovators understand what society needs most. That depends on an e�ective
price system to provide people with the appropriate signals and incentives. And for that,
monetary stability is absolutely essential.
Those of you who write about business and consumer issues know that "the economy" is
an abstract and elusive concept for many readers. But you also know that economic
outcomes are in the end the result of a series of economic choices made over time by
individual households and businesses. So a second core purpose of The Fed Experience is to
provide visitors with opportunities to learn �rst-hand how their choices contribute to a
healthy, growing economy. The individual choices people make every day — about things

like which clothes to buy, which movies to see or which college to attend — a�ect both our
personal well-being as well as the local economy. To paraphrase a venerable old comic strip
character, we want people to come away with the sense that "we have met the economy
and it is us."
As America's central bank, we believe it is our mission to help improve the public's capacity
to make e�ective economic and �nancial choices. So a third core purpose of The Fed
Experience is to provide people of all ages with some practical insight into how their choices
a�ect their well-being over time. We believe that this is vitally important, given the
increasing complexity of today's marketplace, especially the �nancial marketplace.
With the o�cial opening of this exhibit tomorrow, we hope to enhance the connections
between the Bank and the local communities we serve. These connections have evolved
substantially over the years as the economy and our role in it have evolved. We have
continually grown our educational outreach e�orts in the Fifth District over the last several
decades, and we have stepped up those e�orts signi�cantly in the wake of recent events.
We are optimistic that in opening our doors to the public once again, we will provide a
better understanding of who we are and what we do for America's economy.
Again, it is a great pleasure to open our doors to you today. Enjoy!

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