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Human Capital Investment as a Major Financial Decision
October 4, 2013
Jeffrey M. Lacker
President
Federal Reserve Bank of Richmond
Council for Economic Education’s 52nd Annual Conference
Baltimore, Md.

Thank you for the privilege of speaking with you today. The Federal Reserve Bank of
Richmond, like the other 11 regional Reserve Banks around the country, has a rich financial
education program for teachers and students at all levels. At first, it might not be obvious why
the Federal Reserve is interested in financial education. In the news and in textbooks, the role of
the Fed is to conduct monetary policy in order to fulfill our dual mandate of price stability and
maximum employment. But as we’ve seen during the recovery from the Great Recession, there
are significant limits to the power of monetary policy to affect the real economy. Federal Reserve
policy actions cannot necessarily counteract the effects of fiscal policy uncertainty, declining
productivity growth or structural changes in the labor market — all of which now appear to be
playing a role to some degree.
Recent events have sent us a clear message related to the employment part of our mandate. The
Great Recession had a substantial impact on the labor market experiences of many Americans.
But as I will spell out today, skill level made a large difference in the ability of individuals to
weather the recession and its aftermath. The opportunities available to current and future cohorts
of young Americans thus seem inextricably tied to the skills they acquire. As a result, there are
potentially enormous payoffs to bolstering economic and financial literacy on the critical issue of
young people’s investments in their own human capital. By providing people better information
and enabling them to make better choices, we can have an effect on a range of personal and
social outcomes, from employment and standards of living to economic mobility and inequality.
Today, I’d like to talk to you about the principles that motivate the Richmond Fed’s approach to
financial education and how those principles relate to what we have learned from a large body of
empirical and theoretical research on human capital accumulation. They suggest that our current
focus on helping students decide how to pay for college — which presumes that college is
necessarily the right choice for everyone and that success is guaranteed — might be misplaced.
Instead, a better focus might be educating students about both the risks and rewards of college so
they can understand whether it is the right choice for them and how to enhance their prospects of
success. Before I begin, I should note that these are my own opinions and not those of my
colleagues in the Federal Reserve System. 1
Economic Principles of Financial Education

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A moment ago, I referred to helping people make better choices, but I use the word “better”
cautiously. Some financial education efforts, while well-intentioned, presume that consumers are
prone to making financial mistakes — and, moreover, that certain decisions, such as taking out
an adjustable-rate mortgage or a short-term high-interest loan, are always mistakes. From an
economist’s perspective, however, it’s extremely hard for outside observers to determine when a
consumer has made a mistake — although it’s easy for observers to conclude that they would
have chosen differently for themselves. But choices should depend on the preferences and
constraints of the consumer who is making the decision, not on the limited information and
beliefs of the observer. In general, prescriptive, one-size-fits-all approaches to financial decisionmaking may be unproductive. For a consumer who plans to sell a home in a few years, for
example, an adjustable-rate mortgage might be an advantageous option when compared to the
fixed-rate loan with a higher interest rate that might be preferred by those planning to remain in
their home for a longer time.
Consumers would benefit, however, from high-quality information that helps them determine the
best choice for their particular circumstances, particularly for major financial decisions. This is
where I believe we have the greatest opportunity to make a difference.
A major financial decision, in my view, has four salient characteristics. First, the consequences
are significant. Attending college, for example, has large financial implications; future earnings
are uncertain, and many students and parents need to take out sizeable student loans. Second, that
significance is compounded by the fact that the decision is irreversible and illiquid. While you
might forget the particulars of some of your classes, once you’ve paid your tuition, you can’t
decide to unlearn your knowledge and exchange it for some other good. Third, a major financial
decision happens infrequently. College is generally an investment that you make only once,
which limits the opportunities you have to learn from experience. Finally, it’s complex. Figuring
out how much to spend on college requires you to make estimates about the returns to your
investment 30 years or more in the future.
With these characteristics in mind, the Richmond Fed recently launched a new website,
majorfinancialdecisions.org, which provides information on buying versus renting a home,
planning for retirement and financing college. Each of these decisions is significant, long-lasting,
infrequent and complex, so financial education is likely to be especially valuable to the
consumer. 2 Today, I want to focus on the last of those decisions, or more precisely, on the even
bigger question that precedes the decision about how to finance college: Is college necessarily
the right investment for every student?
College Is a Wise Investment
During the 2010–2011 school year, the published price for a year of tuition, room and board at a
four-year college averaged about $16,000 at public schools and about $33,000 at private schools.
Overall, college costs have increased 35 percent in real terms since just a decade earlier. Most
students pay less than the sticker price through a combination of student aid and tax benefits, but
the numbers still are quite daunting.

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The well-publicized increase in tuition rates does not appear to have deterred many people from
attending: Enrollment increased 37 percent between 2000 and 2010. Only part of that increase is
due to population growth; the number of 18- to 24-year-olds enrolled in college increased 34
percent during that period, compared to just 13 percent growth in that population group overall.
The increase in enrollment has been accompanied by a dramatic rise in student loan debt, to
almost $1 trillion, about triple the level in 2004. In part, this is because the number of borrowers
has increased, as you might expect given the increase in enrollment, but the amount borrowed
also has risen considerably. Between 2005 and 2012, average debt per borrower increased 56
percent, from $16,000 to $25,000.
On average, this investment pays off well. The median income for a college-educated worker is
$48,000, compared to $27,000 for a worker with a high school diploma. Over a lifetime, the
median worker with a bachelor’s degree can expect to earn $2.3 million, based on 2009 earnings
data, compared to just $1.3 million earned by the median worker with a high school diploma. 3
Workers with college degrees also fare better during economic downturns. Following the Great
Recession, for example, the unemployment rate for college-educated workers peaked at 5.1
percent, compared to 11 percent for non-college-educated workers. As of August, the
unemployment rate for workers with a high school diploma was more than double that of
workers with a bachelor’s degree or higher — 7.6 percent compared to 3.5 percent. And even
though many recent college graduates appear underemployed, they’re still earning more than
their non-college-educated co-workers in the same positions. 4
But Is College a Wise Investment for Everyone?
The data I just described are averages, and for the average enrollee, college certainly appears to
be a prudent investment. But averages, as we all know, can obscure meaningful nuances.
First, earnings data are collected from students who complete college; a student who has not yet
enrolled may not realize the same return on investment, perhaps because that particular student
differs in some way from the average attendee. But there may well be an important difference
between the premium earned by the average student and the premium earned by the marginal
student. Indeed, some research suggests that as much as half of the college premium is due to
“selection,” not necessarily the degree itself, meaning that students who choose to enroll in and
complete college are inherently different in some way from those who do not, and those
differences account for about half of the disparity in their earnings. 5 There also is wide variation
in earnings across majors and occupations. For example, the median income for a worker with a
bachelor’s degree in counseling psychology is $29,000, little more than the median income of a
high school graduate, as opposed to $120,000 for the recipient of a degree in petroleum
engineering. 6
Perhaps the most crucial caveat, however, is that the returns to college depend on finishing
college. There is relatively little benefit, at least in terms of earnings, for students who attend for
a year or two but do not graduate. Median weekly earnings for a worker with some college but
no degree are about 15 percent higher than the earnings of a high school graduate, compared to
about 80 percent higher for a worker with a bachelor’s degree.
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We are not talking about a small number of students: Government data show that only a little
more than half of students who matriculate at a four-year college complete a bachelor’s degree
within six years. 7 The completion rates are considerably lower for African-American and
Hispanic students, for students from poor families and for students who are the first members of
their families to attend college. Dropping out of college is expensive: The average debt burden
among all college dropouts is more than $7,000; among only those dropouts who borrowed, it’s
more than $14,000.
One intuitively appealing explanation for the high college dropout rate is that students and their
families are credit constrained, and thus unable to continue to finance a college education. Most
research, however, suggests that credit constraints are not a significant factor in the dropout
decision. Part of the explanation might be the rise in the number of nontraditional students who
are balancing work and family responsibilities and thus find it more challenging to complete a
degree. But much of the explanation appears to lie in the fact that many of the students who
enroll in college do not have an accurate assessment of their own readiness for college. Students
who enroll presumably believe that the benefits of college attendance are likely to exceed the
costs. But as I have discussed, the net economic gain from attending just a year or two of college
appears to be quite small — which suggests that something must happen in college to students’
beliefs about their likelihood of succeeding. Survey evidence has demonstrated that this is in fact
the case. 8 When asked, entering college students are highly optimistic about their grades, and
they say that they intend to complete a bachelor’s degree within four years. But as they take
classes and exams, they revise their assessments of their future performances, and these updated
beliefs then play a large role in the dropout decision. These surveys also show that students from
poor families are more likely to drop out, and drop out sooner, than students from wealthier
families.
Equipping Students to Make Good Education Decisions
What do these facts about the high rate of college noncompletion have to do with economic
education? As I mentioned at the beginning of this talk, many involved in financial education,
the Richmond Fed included, have focused their efforts on informing students about the costs of
state versus private school or explaining the many types of federal and private loans that are
available. But I would encourage financial education practitioners to give thought to just where
the provision of information can yield the greatest marginal benefit. The research I’ve touched
upon here suggests that might be before the decision to attend college is made. The decision to
invest in human capital is fraught with uncertainty as it is. This suggests that prospective college
students would benefit from realistic appraisals of their odds of success, as well as a better
appreciation of how good preparation for college can improve those odds.
Many students and families also could benefit from information about options they could pursue
after high school other than enrolling in a four-year college. Community colleges, for example,
are a venue where students can learn more about their interests and aptitudes and practice the
skills that are required for success at a four-year school, all the while preserving their option to
continue onward toward a four-year degree. And for some students, pursuing a bachelor’s degree
might never be their preferred path. These students would be well served by learning about other
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post-secondary educational options that could improve their labor market outcomes relative to
only completing high school or dropping out of college. For example, a growing number of high
schools and community colleges are partnering with businesses to offer vocational training and
apprenticeship programs that equip students with specialized training, such as skills especially
useful in advanced manufacturing. 9 These skills are in high demand by employers — and may be
less vulnerable to automation or offshoring than many traditional white-collar jobs.
In addition, the flipside of the dropout problem is the failure of relatively high-achieving students
to apply to college. At first glance, these students might appear myopic or impatient, unwilling to
wait for the returns on their investments; in economic terms, they would be described as having
very high discount rates. But that assumes that these students have accurate information on
which to base their calculations. In fact, many students, particularly low-income students,
overestimate the costs of college and underestimate their opportunities for financial aid. 10
Students might also face social norms that cause them to undervalue the future payoffs or their
likelihoods of success. In these cases, what looks like impatience might simply be a lack of
information, as demonstrated by several recent studies.
In one study, researchers found that sending targeted information to low-income, high-achieving
students, at a cost of only $6 per student, increased their matriculation rates at selective
colleges. 11 Another study focused on high school seniors in New Hampshire who had 10th-grade
test scores similar to the scores of college enrollees but were at risk of not applying to college. 12
It found that providing them with mentors and assistance with application forms and tests
significantly increased women’s college enrollment, although not men’s, and that so far, these
students are as likely to remain in college as other high school students in the state. This research
suggests that information can play an important role in changing the beliefs of students who
erroneously think that they’re not college material.
Early Intervention
As I have discussed, the low rate of college completion appears to stem from the fact that many
students are not well prepared for college. One option for improving college completion rates
and job prospects for potential dropouts is to provide them with accurate information about the
costs and benefits of a variety of post-secondary education options. But it’s not enough to ask
what we can do when a student is 16 or 18 or 20 years old. Instead, it’s worth asking why some
students — too many students — are poorly prepared in the first place.
Numerous researchers and policymakers are currently debating what reforms to our education
system might have the greatest impact on student achievement. But one area where I believe we
have very strong evidence for the benefits of reform is in early childhood education. There is
consensus now that the foundation for academic and labor market success is laid very early in
life, even in infancy. That’s because the early mastery of basic emotional, social and other
noncognitive skills makes it easier to learn more complex skills throughout life. As a result,
children who fall behind early on have difficulty catching up: Gaps in cognitive skills are present
as early as age four and tend to persist into adulthood. But intervening early can yield large
returns; many researchers have found that the return on a dollar invested in human capital is

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highest when the investment occurs at age 3, and children who receive high-quality early
education fare much better on a variety of socioeconomic measures.
Research also shows, however, that poor and minority children are much less likely to have
access to such early education programs and are much more likely to fall behind. Greater
investment in early interventions thus could help ensure that future choices about how much to
invest in a student’s human capital aren’t limited by family background, and that more people
have the opportunity to achieve their potential. 13
Conclusion
To sum up, then, the most critical economic decisions people face over their lifetime concern
investments in their human capital. Financial education has traditionally promoted college
enrollment by providing prospective students with information on financing options. But success
in college is by no means automatic, and the benefits of attending — but not completing —
college are relatively low. I have advocated that financial educators shift toward informing
students about the value of college preparedness and the value of alternatives to a traditional
four-year college degree, such as community colleges and vocational and apprenticeship
programs. In addition, making sure students are well aware of the magnitude of the return to
successful college completion would reduce the odds of well-qualified students forgoing college
attendance. And finally, I was unable to resist the opportunity to put in a plug for early childhood
intervention, where research has demonstrated the value of targeted, high-quality programs.
In closing, it’s useful to keep in mind the stakes involved in the quality of decision-making on
human capital investments. The breathtaking gains in living standards that have been achieved
over the last three centuries depended crucially on investments in physical capital. But
accompanying improvements in workforce skills, broadly defined, were clearly critical as well.
The accumulation of knowledge over time is also essential to the process of uncovering and
deploying technological innovations that are essential to economic growth. And when we look at
disparities in economic outcomes across our populace, differences in human capital
accumulation loom quite large. Financial education aimed at improving the ability of students
and families to make sound human capital investment decisions can help us be sure that people
are prepared to make the best use of their talents and opportunities. As educators, you are on the
front line in influencing and preparing our youth. So I would urge you to view your mission as
absolutely essential to the continued vitality of economic growth.

1

I would like to thank Jessie Romero, Kartik Athreya, and Urvi Neelakantan for assistance in preparing these
remarks.
2
Jeffrey M. Lacker, “Financial Education in the Wake of the Crisis,” Speech at the Council for Economic
Education’s Annual Conference, Washington, D.C., October 8, 2009.
3
Anthony P. Carnevale, Stephen J. Rose, and Ban Cheah, “The College Payoff: Education, Occupations, Lifetime
Earnings,” Georgetown University Center on Education and the Workforce, August 5, 2011.
4
Carnevale, Rose, and Cheah (2011).
5
Lutz Hendricks and Oksana Leukhina, “The Return to College: Selection Bias and Dropout Risk,” Manuscript,
July 23, 2013.

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Anthony P. Carnevale, Jeff Strohl, and Michelle Melton, “What’s It Worth? The Economic Value of College
Majors,” Georgetown University Center on Education and the Workforce, May 24, 2011.
7
Graduation rates are calculated according to where students started as full-time, first-time students. Transfer
students and students who return to college after an absence are not included.
8
See Ali K. Ozdagli and Nicholas Trachter, “On the Distribution of College Dropouts: Household Wealth and
Uninsurable Idiosyncratic Risk,” Federal Reserve Bank of Boston Working Paper no. 11-8, July 19, 2011; and Todd
Stinebrickner and Ralph Stinebrickner, “Learning about Academic Ability and the College Dropout Decision,”
Journal of Labor Economics, October 2012, vol. 30, no. 4, pp. 707-748.
9
Betty Joyce Nash, “Journey to Work,” Region Focus, Fourth Quarter 2012, pp. 17-19, 38.
10
Laura J. Horn, Xianglei Chen, and Chris Chapman, “Getting Ready to Pay for College: What Students and Their
Parents Know about the Cost of College Tuition and What They Are Doing to Find Out,” National Center for
Education Statistics Report no. 2003-30, September 30, 2003; and Eric Grodsky and Melanie T. Jones, “Real and
Imagined Barriers to College Entry: Perceptions of Cost,” Social Science Research, June 2007, vol. 36, no. 2, pp.
745-766.
11
Caroline M. Hoxby and Sarah Turner, “Informing Students about Their College Options: A Proposal for
Broadening the Expanding College Opportunities Project,” Hamilton Project Discussion Paper, June 2013.
12
Scott E. Carrell and Bruce Sacerdote, “Late Interventions Matter Too: The Case of College Coaching New
Hampshire,” National Bureau of Economic Research Working Paper no. 19031, May 2013.
13
Kartik Athreya and Jessie Romero, “Land of Opportunity? Economic Mobility in the United States,” Federal
Reserve Bank of Richmond 2012 Annual Report, pp. 4-23.

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