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BIE January 2015
Atlanta Fed Survey of Business Inflation Expectations
For immediate release: January 14, 2015
Contact: Jean Tate, 404-498-8035 or jean.tate@atl.frb.org
The year-ahead inflation expectations of businesses were 1.7 percent in January, according to the Federal
Reserve Bank of Atlanta’s most recent business inflation expectations (BIE) survey. The survey was
conducted January 5–9, with 224 firms responding to questions about their business conditions, inflation
outlook, and potential pricing pressures. The results are summarized below.

Year-ahead inflation expectations and current conditions
Respondents indicated that, on average, they expect unit costs to rise 1.7 percent over the next 12 months.
Inflation uncertainty was down one-tenth of a percentage point to 2.3 percent. Firms also report that,
compared to this time last year, their unit costs are up 1.6 percent. Respondents’ sales levels, compared to
what they consider normal conditions, remained steady, with approximately 63 percent of respondents
indicating current sales levels are at or above normal. Profit margins were improved somewhat, with
roughly 53 percent of respondents indicating their profit margins are at or above normal.

Quarterly question: Long-term inflation expectations
Over the long term, that is, per year over the next five to 10 years, respondents expect unit costs to increase
2.6 percent, on average, down two-tenths of a percentage point from the October reading. Respondents’
uncertainty (variance) regarding this expectation was 2.3 percent.

Special question: Influence of price statistics on business decisions
The question assessed the level of influence that “price statistics such as the Consumer Price Index” have
on firms’ business decisions. The majority of firms (55 percent) indicated that these statistics have little or
no influence on their business decisions. Thirty-two percent of respondents noted a moderate influence, and
the remaining 13 percent indicated a somewhat more significant level of influence.
Please see page 3 for a breakdown of the results.

1

Monthly Questions
Year-Ahead Inflation Expectations and Uncertainty
(percent)

3.5
3.0
2.5

2.3

2.0

1.7

1.5
Uncertainty
Year-ahead inflation expectations

1.0
0.5
0.0

Oct-12

Jan-13

Apr-13

Jul-13

Oct-13

Jan-14

Apr-14

Jul-14

Oct-14

Jan-15

Source: Atlanta Fed Business Inflation Expectations (BIE) Survey

Sales Levels and Profit Margins
Compared to Normal Times

Year-over-Year Unit Costs
(percent)

(diffusion index, 0+ = greater than normal times)

3.5

10
Sales levels

above normal
below normal

0

Profit margins

3.0

-8

2.5

-10

2.0

-20

1.5

-20

-30

1.6

1.0

-40

0.5
0.0

-50
Jan-12

Jul-12

Jan-13

Jul-13

Jan-14

Jul-14

Jan-15

Jan-12

Source: Atlanta Fed Business Inflation Expectations (BIE) Survey

Jul-12

Jan-13

Jul-13

Jan-14

Jul-14

Jan-15

Source: Atlanta Fed Business Inflation Expectations (BIE) Survey

Quarterly Question
Long-Term Inflation Expectations and Uncertainty
(percent, per year over the next five to 10 years)

3.5
3.0

2.6

2.5
2.0

2.3

1.5
Long-term inflation expectations
Uncertainty

1.0
0.5
0.0

Oct-12

Jan-13

Apr-13

Jul-13

Oct-13

Jan-14

Source: Atlanta Fed Business Inflation Expectations (BIE) Survey

2

Apr-14

Jul-14

Oct-14

Jan-15

Special Question
On a scale from 1 to 5 with 1 being no influence, please indicate what level
of influence, if any, price statistics such as the Consumer Price Index have
on your business decisions.
(percentage of responses)

35%
30%
25%
20%
15%
10%
5%
0%

No influence
(1)

Moderate influence

Source: Atlanta Fed Business Inflation Expectations (BIE) Survey

3

Significant influence
(5)

How do your SALES LEVELS compare with sales levels during what you consider to be “normal” times?
Much less

Somewhat
less

About normal

Somewhat
greater

Much
greater

Diffusion
index*

November

9%

30%

36%

23%

2%

-11

December

7%

34%

35%

22%

2%

-11

January

9%

28%

35%

27%

1%

-8

How do your current PROFIT MARGINS compare with “normal” times?
Much less

Somewhat
less

About normal

Somewhat
greater

Much
greater

Diffusion
index*

November

11%

40%

34%

13%

2%

-23

December

11%

41%

28%

19%

1%

-21

January

9%

38%

36%

16%

1%

-20

Looking back, how do your UNIT COSTS compare with this time last year?
Down
(<-1%)

About
unchanged
(-1% to 1%)

Up somewhat
(1.1% to 3%)

Up moderately
(3.1% to 5%)

Up a lot
(>5%)

Mean

November

3%

20%

59%

14%

4%

1.9%

December

4%

21%

62%

10%

3%

1.7%

January

6%

24%

58%

10%

2%

1.6%

Projecting ahead, to the best of your ability, please assign a percent likelihood to the following changes to unit costs
over the next 12 months.
Down
(<-1%)

About
unchanged
(-1% to 1%)

Up
somewhat
(1.1% to 3%)

Up
moderately
(3.1% to 5%)

Up a lot
(>5%)

Mean
(Variance)

November

7%

24%

41%

19%

9%

2.0% (2.4%)

December

7%

25%

43%

17%

8%

1.9% (2.4%)

January

8%

26%

44%

16%

6%

1.7% (2.3%)

Quarterly Question: Projecting ahead, to the best of your ability, please assign a percent likelihood to the
following changes to unit costs per year over the next FIVE TO 10 years.
Unit costs
down
(<-1%)

Unit costs
about
unchanged
(-1% to 1%)

Unit costs up
somewhat
(1.1% to 3%)

Unit costs up
significantly
(3.1% to 5%)

Unit costs up
very significantly
(>5%)

Mean

October 2012 (196)

4%

13%

36%

30%

17%

2.9% (2.7%)

January 2013 (196)

3%

12%

32%

28%

23%

3.0% (2.5%)

April 2013 (189)

4%

12%

38%

26%

20%

2.9% (2.2%)

July 2013 (209)

4%

14%

37%

28%

15%

2.8% (2.4%)

October 2013 (216)

4%

15%

45%

26%

11%

2.7% (2.4%)

January 2014 (208)

4%

20%

43%

21%

11%

2.8% (2.3%)

April 2014 (181)

3%

16%

42%

30%

8%

2.7% (2.5%)

July 2014 (223)

4%

19%

35%

26%

14%

2.8% (2.3%)

October 2014 (208)

4%

16%

39%

25%

15%

2.8% (2.4%)

January 2015 (216)

4%

14%

43%

26%

13%

2.6% (2.3%)

Month
(number of responses)

Note: Percentages may not sum to 100 due to rounding.

*The diffusion index is calculated as an average response such that each response of much less is assigned a value of –100; somewhat less
is assigned a value of –50; about normal, 0; somewhat greater, 50; and much greater, 100. Therefore, a positive index value implies that the
indicator is greater, on average, and a negative index value implies that the indicator is lower, on average.
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